This season, the NFL's best teams are embracing the same theory when it comes to scoring points: If you run your offense at a freakishly fast pace, and don't bother breaking for a huddle, the other team's defense will get so exhausted and confused that it won't be able to stop you.

As offensive statistics continue to soar, most NFL fans seem quite content with this new arrangement. But there is one important constituency in the football business that isn't celebrating: television.

Since...