As you can see, unlike the grey-colored AMP mark, Instant is in a more eye-catching Messenger blue. Google brought AMP or Accelerated Mobile Pages to phones in early 2016. It's a platform that uses up to 10 times less data, so you can load pages quickly even if it's chock-full of videos or images. Someone at Google probably thought renaming it "Instant" makes it a more welcome, friendlier sight in Search results. Unfortunately, we don't know when the new name will roll out, so you'll have to keep an eye out for those three letters for now.