A German liquor company has launched a line of spirits with a bizarre guarantee: all beverages have been poured over a glamorous model’s naked breasts.

The eye-catching marketing ploy by G-Spirits, offers limited-edition bottles of rum, vodka and whisky, in which “every single drop” has been “run over the breasts of a special type of woman.”

The product doesn’t come cheap: half-litre bottles run between €119 and €139 ($152 to $177).

The company’s website says G-Spirit’s founders dreamed up the idea of their own spirit label when they were cocktail bartenders and heard of a line of vodka filtered through diamonds.

“However, for us there is nothing more than the erotism of a beautiful woman,” the site says.

They maintain they conform to health and consumer protection laws, and are checked by medical personnel.

The campaign — which has created Internet buzz — comes with a slick and erotic video introducing the line, and includes model Alexa Varga, Hungary’s 2012 Playmate of the Year.

Alan Middleton, a marketing professor at York University’s Schulich School of Business, says the gimmick will probably work for about six months, then sales will likely taper off.

“If it gets people talking about it” and media pick up the story, it will generate enough interest to build momentum and boost short-term sales, he said.

“We saw a lot of this in the early days of the Internet,” he said. Creating excitement by word of mouth is a time-tested marketing strategy, but web technology has amplified the process, he said.

“You’ll get people to ask about it. Whether the LCBO will stock it or not is another question,” Middleton said.

Linda Hapak, the Liquor Control Board of Ontario’s manager of corporate communications, said to the best of her knowledge the product has not been submitted to the LCBO for consideration.

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“We are not aware of any customers requesting it.”

Paul Skehan, director general of the European Spirits Organization — representing 31 national associations — has been quoted in a trade publication as calling the marketing campaign “outrageous and distasteful.”