Earlier this week, Whole Foods opened a new Asian-themed restaurant called “Yellow Fever” at one of their Long Beach, California locations — and Twitter immediately pointed out how racist the name was.

Already ready for lunch? #YellowFeverEats has you covered with fresh, customized bowls at our brand-new #LongBeach365 location – now open! pic.twitter.com/GCoHiMwMUW — 365byWholeFoods (@365byWholeFoods) April 25, 2018

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The company announced they’d be opening the restaurant that shares a name with the racist concept of an “Asian fetish” in early March. Raw Story reached out to Whole Foods for comment but has not immediately heard back.

“Yellow Fever for an Asian restaurant?” Yahoo Finance’s managing editor Sam Ro tweeted. “That’s both unappetizing and racist.”

Yellow Fever for an Asian restaurant? That's both unappetizing and racist. https://t.co/uzRDnaMrEt — Sam Ro 📈 (@SamRo) April 27, 2018

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Food journalist Allison Robicelli, meanwhile, noted that “Yellow Fever was once known as the American Plague, killing hundreds of thousands of people during the 19th century.”

“It’s still prevalent in South American & Africa,” she continued, “and has killed tens of thousands since 2010.”

“Know what would have been a really good way to learn about this?” Robicelli mused. “By Googling ‘Yellow Fever.'”

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Know what would have been a really good way to learn about this? By Googling "Yellow Fever"https://t.co/tmULw2WaG1 — Allison Robicelli (@robicellis) April 27, 2018

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Check out more responses below:

https://twitter.com/Alex90201235/status/989548345088708608

https://twitter.com/MissTanya/status/989950426073194498

Great name. Foresee no problems here, with the name. — Arkansas Fred (@ArkansasFred) April 25, 2018

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More great names for restaurants: -Ebola Burger

-The Fox & Malaria

-PB & TB

-Cholera Cookies

-Soup, Salad and Smallpox

-Golden Corral https://t.co/AlVbZ42tnP — Allison Robicelli (@robicellis) April 27, 2018

https://twitter.com/willsdarklady/status/989955199270899712

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https://twitter.com/joeybear85/status/989960580374069250

Not sure how you manage to fuck up a name this bad. Come for the accidental racism; stay for the disease. https://t.co/YDdD55lcrw — Pats A' Tweetin (@PatsATweetin) April 25, 2018

What could possibly go wrong with this name? https://t.co/R3wjPXQ0Yr — Arthur Bailin (@arthurbailin) April 27, 2018

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imagine being the world's richest corporation and still fucking up this badly https://t.co/Sc8RGvro3T — benjitron (@pluralistberry) April 25, 2018

https://twitter.com/WhatAreNext/status/989221312143872000

Well, I guess Whole Foods is out of the closet with their racist Asian fetish https://t.co/37JLNdORCl — Rich Dennis (@FartSandwich) April 27, 2018

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Okay…. like wow. If all publicity is good publicity, this new chain must be thrilled with their marketing group. https://t.co/2pCoAg7qGk — Dave Brown (@wapaDB) April 27, 2018

Today in "bad product ideas" https://t.co/Cm8iDtgIcb — Shutdowns in every state and every city, NOW (@Noahpinion) April 27, 2018

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