BLACKPINK has broken through a new YouTube record!

On July 7, the group’s latest release “As If It’s Your Last” reached 50 million YouTube views, breaking the record for fastest K-pop group to reach 50 million. The previous record was held by TWICE’s “Knock Knock,” which reached 50 million views after 18 days, 21 hours, and 6 minutes.

BLACKPINK’s “As If It’s Your Last” MV was able to break the record by reaching 50 million views after 14 days and 18 hours.

Congratulations to BLACKPINK and Blinks!

Check out the music video for “As If It’s Your Last” below: