Cricket app CricHQ is raising its bat after notching an international sports technology award.



In March, the Wellington company was nominated as a finalist in the Best-Integrated Digital Media category at the United Kingdom-based Sports Technology Awards.



Previous winners at the awards included the NBA, Wimbledon and AIG.



CricHQ's entry featured its recent acquisition of My Action Replay, which allowed teams to livestream their matches alongside live match data and infographics in the broadcast.

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Last week, it won its category at a gala dinner in London, adding to a good run of nominations over the past year which included a win at the New Zealand Excellence in IT Awards, one at the CMO Asia Awards, and a highly commended nod at the Innovation Awards.

MAARTEN HOLL/FAIRFAX NZ Stephen Fleming and Muttiah Muralitharan with CricHQ app for cricket scoring (file photo).

CricHQ founder Simon Baker said he was delighted to win the award given the calibre of other nominees and previous winners.

The sports-tech sector was taking off internationally, he said.

"The global broadcasting landscape is in a state of change and this creates a huge opportunity for CricHQ, our clients and 500 million online fans around the world who consume sport differently than previous generations.

SUPPLIED CricHQ founder Simon Baker says the award is recognition the company is on the right path.

"This award serves as great encouragement and recognition that we are on the right path by integrating video and audio into our platform."

International Cricket Council chief executive David Richardson, one of the judges for the awards, said CricHQ had driven technological advancements in cricket.

"Technology will continue to play an important role in the development and promotion of the game as we seek to engage future generations of players and fans."

The award followed CricHQ chairman Kevin Roberts in March claiming the company intended to become the world's largest broadcaster of cricket after it bought My Action Replay for an undisclosed sum.

Buying My Action Replay was CricHQ's first major decision since Roberts joined the company last December, going into bat for it with a seven-figure investment.

The Wellington-based sports technology company had been doing the rounds last year as it looked to raise another US$10 million (NZ$14 million), having attracted the same amount of investment from Singaporean firm Tembusu Partners last year.

Roberts, a former Saatchi & Saatchi executive chairman, said the My Action Replay acquisition was the type of development which made CricHQ a leader in sports tech.

It claimed to record one in every 10 balls bowled in organised cricket globally, but was targeting one in every two within four years.

My Action Replay, meanwhile, has created more than 700,000 videos since it was established in 2013.

"By enabling fans and players to see video of cricket at all levels, we'll get to enjoy cricket in a whole new way," Roberts said.

"Effectively CricHQ intends on becoming the world's largest broadcaster of cricket."