The woman whose glitter-covered breasts were groped at New Zealand's Rhythm and Vines festival has been relentlessly shamed ever since video of the incident went viral.

Madeline Anello-Kitzmiller, 20, was walking through the festival in Gisborne, on the North Island over New Year's, when a man emerged from behind and grabbed her breast.

The American said she had endured abuse throughout the course of the day when she finally had enough and retaliated against the groper.

Madeline Anello-Kitzmiller (pictured), 20, received thousands of nasty threats after video of her glitter-covered breasts being groped at a New Zealand festival went viral

In the astonishing video, the woman and her friend turn in unison and follow the man back to his perch on the grass before launching into a surprise attack.

Ms Anello-Kitzmiller punched the man four times, while her friend threw her drink in his face.

Footage of the incident garnered millions of views, with many accusing the woman of making an irresponsible clothing choice.

The 20-year-old said among the nasty comments were several death threats and people campaigning to sign an online petition to have her deported.

'People have taken the time out of their day to message me saying that I'm disgusting that I should be ashamed of myself,' she told 1 News Now.

In the astonishing video, the woman and her friend turn in unison and follow the man back to his perch on the grass before launching into a surprise attack

'Somebody claimed to start a petition that already had 900 signatures to get me deported.'

She explained the abuse started long before the video was shared online, having endured a large amount of unwarranted touching since having her glitter art applied.

'Some people would just come up and grab my nipple and pinch it really hard - which was just horrible.'

Ms Anello-Kitzmiller said others yelled at her, calling her a 'sl**' and saying she was 'disgusting'.

She explained the abuse started long before the video was shared online, having endured a large amount of unwarranted touching since having her glitter art applied

Ms Anello-Kitzmiller said others yelled at her, calling her a 'sl*t' and saying she was 'disgusting'

While she maintained she was 'proud' to have exercised her right to don glitter in place of a material top, she was upset at how many people sided with the groper.

A 'disgusting' amount of people told her she deserved to be violated, while others criticised her body and blasted her for taking her frustration out on the male.

Having since been dubbed the 'glitter booby' woman, she has organised a topless march in Aukland to fight against harassment.

The event, to be held on Sunday, has no dress-code and will have festival glitter gurus from Gypsy Fest NZ on hand to paint female chests and create 'glitter boobs'.