The Overall Narrative:

Every good story has a theme. When millions of voters go to the polls and make their choices for public offices, they often have a 15 - 60 second narrative in their minds that dictate their choice. Republicans have done a tremendous job of creative false themes which only gain traction when Democratics cowtow to those themes or remain silent. (False themes can also backfire if people can point out concrete facts and anecdotals which ridicule those themes.) You can be the brightest bulb in the closet or have every fact on your side but if you can't appeal to people's emotions/heart, your knowledge is worthless.

The following three narratives must be used to describe Republicans. (And they are accurate.)

Republicans have a long history of failed foreign policies which makes America less safe and less secure. They put wealthy corporate money interests ahead of national security, the needs of the military, and the safety interests of Americans. You can't trust Republicans to keep Americans safe.

Every single foreign policy issue (Iraq, terrorism, the military, health care for the troops, etc...) can be woven into this simple three sentence frame. And there are a million plus facts that back it all up. But you get nowhere citing those facts in isolation. You need this narrative first.

Republicans do not value our freedoms and our Constitution. On social issue after social issues, Republicans prefer to have big government bureaucrats determining what individuals can or can not do instead of trusting and permitting individuals to make free, harmless choices which don't affect others. When it comes to issues of justice and fairness, Republicans have the crass mentality that wrongdoings are okay if you are a Republican while simultaneously using the mechanisms of government to unfairly punish people who don't cowtow to the right wing company line. Because of this disdain for individual freedoms, Republicans often resort to hate and bigotry by trying to exclude people from the American dream.

Each of the hot button social issues are framed by me in terms of values and freedom. Republicans can never win that debate.



Republicans believe in an elitist two class society which helps the top 1% but hurts the bottom 99%. The conservative class warfare society denies people opportunities, punishes hard work, and is contrary to the American spirit and American way of life.

This two sentence frame covers education, the environment, health care, Hurrican Katrina, bridges, taxes, etc. Phrases like voucher schemes, corporatized medicine, anti-environmentalism, etc... all fit within this narrative.

Three simple narrative frames. 60 seconds or less. And we'll win millions of new voters by using them.