Priscilla Presley is coming to Collingwood.

Presley, who was married to the late king of rock n’roll Elvis Presley, will be making her first appearance at the Collingwood Elvis Festival, which runs July 23-27.

Presley is expected to be at the festival for July 24-26.

Festival officials made the announcement at a press conference on Wednesday.

As founder of Elvis Presley Enterprises, Presley has made appearances at Elvis Week in Memphis in the past, but never at a festival like Collingwood’s.

“We’re extremely honoured that she is choosing our festival,” said general manager Rosemarie O’Brien. “We want her to experience the best that Collingwood offers.”

For O’Brien, it’s the culmination of more than 15 years’ of work.

“It’s one of the projects and goals I wanted for the festival,” she said. “It’s something I really thought was important to the growth of the festival as well as to keeping the legacy of Elvis alive. Elvis Presley Enterprises has been really helpful in trying to facilitate this for us.”

Presley, who is the mother of Elvis’ only child Lisa Marie, is also a well known actress, having starred on the hit 1980s soap-opera Dallas and the popular Naked Gun series of movies.

O’Brien said Presley has authored a new book with Christopher Ameruoso called the Shades of Elvis and O’Brien felt the 20th anniversary of the festival would be a great opportunity to showcase the new book.