I feel absolutely shit when I am trying to be relevant by spamming the trending tags, repeating what is already there in the form of SEO spam, email spamming, asking people to subscribe to thing they probably don't even care about. How do you handle this? Trying to keep track of what's trending tires me out. Why is it always hate, hate and hate. Why is it always politics or some celebrity expressing their "concerns" or cute puppies.