Chris Jericho's fourth book, No is a Four-Letter Word, is a self-help memoir.

If you want an example of someone who's been able to apply a winning formula to a bunch of different careers, Jericho is your man. He's not only a six-time WWE world heavyweight champion, but also hosts a podcast, competed on Dancing With the Stars and has written three New York Times bestsellers.

Jericho isn't keeping his multitasking secrets to himself. He says he has discovered 20 life lessons that have been the key to his success and he wants to pass them along in his new book in the hope that they might work for others, too.

— Produced by Mitch Pollock