Some 180,000 chickens reportedly died of suffocation following a power cut at a Helensville farm. Photo: NZ Herald/File

About 180,000 chickens on a farm that reportedly supplies Tegel chicken died of suffocation on the weekend after a power cut.

The Ministry for Primary Industries director of compliance Gary Orr said a "large number" of chickens had died at the farm in Helensville, west Auckland.

"After being alerted to this issue today, and having spoken to the company involved, we have had it confirmed that there was an incident in the early hours of Saturday morning at a chicken farm in Helensville that resulted in the deaths of a large number of chickens due to a power failure and a subsequent generator issue," Orr said.

"Any such incident is extremely concerning to us and we are now investigating."

Stuff reported air had stopped pumping into the sheds after a backup generator failed during the power cut. An alarm also failed to sound, and early in the morning an employee found about 180,000 dead chickens.

SAFE's Campaigns Manager Marianne Macdonald said the "appalling" incident showed a distinct lack of care for the birds.

"Not only are the tens of thousands of birds trapped in overcrowded, filthy conditions, but Tegel can't even ensure these birds don't suffocate if the power goes out."

She said it was the responsibility of the industry to ensure disasters like this don't happen.

"This shows the lack of concern for chickens, that are treated like units of production to Tegel, rather than sentient animals who suffer," she said.

"Tegel needs to be held to account for the suffering they have caused, or we'll have a repeat of this disaster. It's always animals who suffer when corporations make profits at the expense of animals."

Stuff reported the farm supplied Tegel Foods. The Herald has sought comment from Tegel