Email communication 📞

For a company with tons of customers, staying in contact with them is difficult.

You can’t do it only through Facebook, because not everyone has it.

You can’t use Twitter, because not everyone uses it.

You can’t use WhatsApp, because not everyone installs it.

So for most companies, email is the most spread out communication tool in their customer pool. Finding someone without an email is extremely rare.

It was the tool that was used in the first version of the Internet, when it was a network between universities and scientists. It revolutionised the way we talk with each other in the 90s and early 2000s.

Emails are used to verify an account, send booking confirmations, advertise new features and products, inform about changes and of course pesky GDPR emails.

So for a growing company it is important to be able to create emails fast and more efficient. And there are a lot of tools that help you with that, like handlebars and ejs or a tool, I found while researching, named mjml. These are all good ways of creating emails.