Samsung reacted to the Apple Watch in professional fashion when the device became available for pre-order on the same day that its own Galaxy S6 and S6 edge arrived in retail stores worldwide. The latest study shows that Samsung’s calm demeanor may indeed be justified.

A new study reported by Bloomberg shows that the Galaxy S6 wasn’t enough to stand strong against the Apple Watch prior to the March 2015 announcement. Google’s search engine comparison between the Apple Watch and the Galaxy S6 shows each device gaining ground in term searches as its arrival drew near, then tapering off somewhat from the pre-arrival building hype. Of course, Samsung’s Galaxy S5 didn’t inspire confidence in a number of consumers.

What is a surprise, however, is that the arrival of the Samsung Galaxy S6 is now posing problems for the Apple Watch hype. Google’s search engine results show that now, more searches are being done for the S6 – with Apple Watch searches taking a backseat to Samsung’s latest devices. If we’re honest, the Apple Watch doesn’t take consumers places that Samsung’s 2013 Galaxy Gear hasn’t already taken them. The Gear S advances Samsung’s innovations and puts the company at the top of the smartwatch market.

What is clear from the search engine results, if nothing else, is that the hype about the Apple Watch is just that – hype. According to a number of Android consumers, the hype surrounding the iPhone 6 was just another round of smoke, too. The Galaxy S6 and S6 edge are the best smartphones we’ve seen from any top smartphone manufacturer in a long time and deserve the hype they’re accruing at the moment. Despite their innovations, however, we all know that the Galaxy Note 5 will have to come this Fall just to overturn the misplaced hype of the iPhone 6s. Apple hype is unstoppable: even when it dies down, it magically self-resurrects.

Check out our Galaxy S6 review to find out what’s got Samsung’s latest at the top of Google’s tech gadget search terms.

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