Unbeknownst to some, Los Angeles and San Francisco had been clashing for months on yet another front: Which would win the right to build an elaborate, expansive museum housing film ephemera and personal art collected by George Lucas. As is only proper for the nexus of cinema, Hollywood won the fight. Yes, the upcoming museum will feature choice souvenirs from the Star Wars franchise, but it aims to be a serious institution with the money to back it up. Lucas will allegedly front $1 billion himself in construction costs and art as well as the creation of a $400 million endowment fund.