Over the next few weeks, Bitcoin Superstore will be rebranding to AnchorX.

Bitcoin Superstore Rebrands to AnchorX

With the ever-changing landscape of digital currency, it is time to say farewell to antiquated names and hello to the future! Enter AnchorX!

Customers have no reason to fret as AnchorX will continue to provide the same great service.

Why Rebrand?

After nearly a year and a half of growing as Bitcoin Superstore (bitcoinsuperstore.us) you may be wondering, “why rebrand”? Well the simplest statement we can make is “it’s time”.

Bitcoin Superstore means a lot of things to our customers, but it also means a lot of things we never intended. Bitcoin Superstore was a good name as the business entered the cryptocurrency community as the inclusion of “Bitcoin” in the name brought prominance to our shop, and the use of “Superstore” signaled the ability to shop across the internet and across the globe with our service.

Since January 2018, circumstances have changed and the digital asset world has evolved.

Reason #1: We are no longer solely represented by Bitcoin

Bitcoin is no longer the only digital currency we accept and is not as all-inclusive as it once was. The times of Bitcoin being the end-all be-all are over, and the development of a wide variety of cryptocurrencies using new innovative technologies (lower fees, faster transaction speeds, better smart contract implementation, etc.) are also paving the path for the future of digital currency and retail transactions. Our team still believes Bitcoin is a strong currency, but we also believe there are many viable, alternative digital currencies taking form and stepping up to the plate.

In short, AnchorX will carry the torch forward, supporting payments of 13 different digital currencies, including Bitcoin.

List of 12 digital currencies supported by AnchorX (XRP not shown)

Reason #2: “Superstore” isn’t the best descriptor — plain and simple

Superstore, really? Not to bash our founding members, but who wants to shop at a place named “Superstore”? **Crickets**.

Reason #3: Bearish markets bring new customers

Prices will go up. The community will grow. New people will see AnchorX for the first time. It is better to have our name “set in stone” and ready for the next wave of crypto newbies (we mean that in the most endearing way possible).

Why AnchorX?

The meaning behind the words:

“Anchor” — A foundation is to a building as an anchor is to a ship.

AnchorX will continue to be a block in the foundation of cryptocurrency. Our business is here to stay and will continue to provide the community with support through our ProofOf Services.

“X” — It’s modern and cool! But, in all seriousness, it also represents that AnchorX allows for the exchange of goods.

What This Means For Customers

AnchorX, formerly known as Bitcoin Superstore, will continue to serve its customers with online sales to include booking flights and hotels, ordering products from nearly any online retailer, and ordering groceries for pickup or delivery. Take a look at our site! (anchor-x.io).

In the coming days, bitcoinsuperstore.us, will begin permanently redirecting customers to our new site, anchor-x.io. For recognizability, the website will be nearly identical with only the name change to start. Overtime, the website will be updated to reflect the rebranding and meaning of AnchorX.