Posted by Darren Urban on May 10, 2016 – 10:04 pm

Awards are handed out in many professions. As someone who has written for a living, I always thought there was one simple truth to such awards — it starts with the subject. You can write the heck out of a story, but if the subject wasn’t interesting to begin with, it’s tough to make it so.

Tuesday night the annual Sports Emmys were handed out, and the Cardinals found themselves mentioned. NBC won the Emmy for Outstanding Playoff Coverage after its broadcast of the Cardinals-Packers divisional playoff game. NBC did a great job that night, obviously, but the story — including Aaron Rodgers’ Hail Mary miracle and then Larry Fitzgerald’s own electrifying catch-and-run — was certainly interesting to begin with.

Tags: Aaron Rodgers Posted in Blog