How well do you know your customers? For most brands, the answer is usually very little. This is why they struggle to keep the customers engaged and retain them. Due to this, they look to acquire new customers all the time, which is not only more difficult but also heavier on the pockets than retaining customers.

How can a company reduce its turnover rate? By providing them with what they are looking for. This would only happen when you know what your customers want and expect from your brand. The better you know your customers, the more effectively you can target them and provide them with solutions that fulfill their needs.

Here is an infographic that drills you in seven things you should know about your customers.

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