Over the past two years, Fear of God has ascended from a brand that makes Kanye's favorite sweats to a highly-influential streetwear label selling menswear staples. But those military-inspired jackets, long line flannel shirts, aforementioned hoodies and sweats, and now, even jeans and sneakers, come at high-fashion prices. Fear of God's signature ruched-sleeve bomber jacket, for example, excels in fit and fabric—and has been worn by countless celebs—but its $1,000 price tag is hard to swallow for anyone in any tax bracket.

Good thing Fear of God has announced F.O.G., a diffusion label that will be for sale exclusively at your go-to streetwear store before you knew what streetwear stores were: PacSun. The collection marks yet another high-profile collaboration for the retailer, who of late has been on a tear with collections from Been Trill, Diamond Supply Company, and even Kanye West himself. As for F.O.G., the collection offers the core style of what makes Fear of God so popular—the oversized fit, the '90s grunge rock inspiration, the general feeling that wearing this stuff will make you cooler—and is serving them up at prices you don't have to fear. That means most pieces will come in around the $40-$100 mark. And as for that bomber? Just 300 bucks.

F.O.G. launches at PacSun and pacsun.com December 11.