A team from one of largest off-road racing clubs in China will take part in the Finke Desert Race in the Northern Territory this year.

Race representatives are flying to Guangzhou in Southern China this week to finalise the entry details.

Event president Antony Yoffa says that, with more than 30,000 members, the Wolf Pack Off Road Club has the potential to get tourism in Central Australia back on track.

"The team that Wolf Pack is sending out is being accompanied by a film crew and that vision will then be sent back to China," he said.

"We are really excited about the potential spin-offs from that."

The Finke Desert race is one of the biggest annual sporting events in the Territory and recognised as one of the toughest off-road events in the world.

Held each year on the Queen's birthday holiday weekend in June, about 600 motorcycle riders and buggy drivers take part.

The two-day event runs through desert country between Alice Springs and the small Aputala (Finke) community and return, a total of 460 kilometres.

Mr Yoffa says the participation of the Chinese team could be the first step in developing a new direction for tourism in Central Australia.

"Perhaps in 2013 and onwards there will be some tourism around the event, which would be great for Alice Springs and Central Australia," he said.