Media mogul Kerry Stokes has used the front page of The West Australian newspaper to call on Prime Minister Scott Morrison to appease China's anger at Australia's push for an international inquiry into the origins of the coronavirus pandemic.

Mr Stokes, who controls the paper's publisher Seven West Media, also mounted a defence of the exotic animal wet markets where the virus is believed to have broken out.

Kerry Stokes is the second WA billionaire this week to enter the debate on Australia's relationship with China. Credit:Philip Gostelow

"If we're going to go into the biggest debt we’ve had in our life and then simultaneously poke our biggest provider of income in the eye it's not necessarily the smartest thing you can do," his newspaper reported him saying.

Beijing's ambassador to Australia has warned that the pursuit of a global review into the COVID-19 pandemic could spark a Chinese consumer boycott of students and tourists visiting Australia, as well as sales of popular agricultural exports like wine and beef.