And no worries if you just got one: if you bought it on or after January 21st this year, the company will match the difference. Just email order@pebble.com with "Price Adjustment" in the subject along with your original order number and the price will be adjusted, says Pebble.

Aside from the lower prices, Pebble has also released a couple of new stats about its Pebble Health app, the built-in fitness tracker it launched last December. Seeing as it's a baked in feature, it's no surprise that over 90 percent of Time watches have activated it and two-thirds of devices are using it on a weekly basis. Pebble said that the app will get more features going forward too; expect more info from running plus a new section in the main Pebble app that shows activity history.