Flash forward over a dozen years. On May 12th, 2006 my younger brother Kelsey Brown was killed in a skiing accident at the age of 27. He left behind a lot of friends who remembered him fondly and kept in touch with our mother. One of the anecdotes that his friends shared was that Kelsey would grab the butts of unsuspecting friends and yell, “Aleecheechee!” then laugh hysterically. One of his friends emailed my mother on his birthday, October 5th (and continues to do so each year) and wished her “Happy Aleecheechee Day!” Our family has celebrated October 5th every year since by grabbing the butts of the people we care about and reminding them that they are appreciated with a playful Aleecheechee. We are happy to invite the rest of the world to participate. Kelsey would be very amused that he inspired amusing butt grabs, so go grab a butt for him.