Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of world-class consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. They are the global market leader in the premium headphone market.

Beats is the brand of choice in the music and sporting worlds. Renowned athletes including our very own Cesc Fabregas, LeBron James and Serena Williams use Beats as a critical part of their training and matchday preparation.

Announcing the partnership, Christian Purslow, managing director of Chelsea FC, said: 'The core objective of this innovative partnership will be to put the Beats “b” at the heart of Chelsea Football Club – enabling our global fanbase to gain insight into Chelsea players as they prepare to represent the club on the biggest stages in world football.

'Chelsea and Beats share an absolute commitment to success and striving to be the best. Beats brings the energy, emotion and excitement from the recording studio into their iconic products. These passions are exactly what Chelsea fans experience as they come to Stamford Bridge or watch our matches on television. And so we see the partnership between Beats and Chelsea as a natural bond between two organisations who share a desire to truly excite our fans, followers and customers.'

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