Walmart caved to the gun-control lobby yesterday and announced changes to their policies when it comes to the sale of firearms, while notifying their customers that the store had already stopped selling AR-15s and “automatic rifles.”

“In addition to raising its minimum age for gun buyers, @Walmart wants you to know it stopped selling AR-15s and automatic rifles in 2015” wrote Walmart’s Twitter account in response to a number of concerned users. Since Walmart was making this “announcement” through Twitter, and not a press release, CNBC anchor Carl Quintanilla re-posted their comments to his audience:

In addition to raising its minimum age for gun buyers, @Walmart wants you to know it stopped selling AR-15s and automatic rifles in 2015. $WMT pic.twitter.com/NZfxszLjhI — Carl Quintanilla (@carlquintanilla) February 28, 2018

Well, congratulations on Walmart for ceasing the sale of automatic rifles in 2015…. when they’ve been effectively banned in the United States. The National Firearms Act of 1934 regulates fully automatic weapons, suppressors, short-barreled rifles and shotguns, and destructive devices such as bombs or grenades. The NFA has since been modified (and strengthened ) in 1968 by the Gun Control Act and in 1986 by the Firearm Owners Protection Act. The NRA supported the 1986 measure.

Actor James Woods saw the tweet, and immediately corrected the record:

Carl, “automatic rifles” are machine guns. They’ve been illegal for decades. Walmart has never sold one – not one – ever. Be a journalist and try to get the simplest facts correct, please. https://t.co/qYt9p7Oi7D — James Woods (@RealJamesWoods) March 1, 2018

“Walmart has never sold one” – BOOM! Woods nails it.

What does it say when the journalists tasked with shaping public opinion on these issues have a knowledge base on the issue of guns that appears to come exclusively from the movies?

For the record, Walmart was never some massive firearms seller in the first place, nor was Dick’s Sporting Goods, which also recently announced they’d be changing their gun policy. Dick’s also stopped selling assault rifles years ago, but tried to pretend that they just stopped selling them now in response to the Stoneman Douglas school shooting.

Some context: Walmart sells long guns; it does not sell handguns. Only about half of Walmarts sell firearms. Most firearm-related sales at Walmarts are of ammo and accessories. https://t.co/eLqaI4kBKS — Gabriel Malor (@gabrielmalor) March 1, 2018

Since they don’t sell many guns in the first place, perhaps they calculated they’d profit more from the positive-PR than from the lost gun sales? So far, companies that have severed their ties with the NRA have seen the public perception of their brand worsen, so that’s proven to be a dubious strategy.

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