RVI Active is an online marketplace for all things innovative and sustainable that is fitness and adventure related. Previously known as RearViz, we found our niche through launching the world’s first fully adjustable bicycle mirror and now are quickly expanding to a collaborative space that caters for all your innovative sporting activities and needs.

Finding this niche and focusing on it was the key driver of RearViz’ business. As a start-up business, we saw it as essential to maintain a tight focus on a product or service to grow successfully. After six years of networking, inventing new products and establishing a digital space where cyclists can access safety products, we think it’s time to stray away from being a one-product business.