After years of development Disney unveiled its digital movie service on iOS earlier this year and today it's coming to Android too. When it launched, Disney Movies Anywhere had an unprecedented deep link to iTunes, and now on Android it's sharing a similar tie with Google Play. For users it's apparently as seamless as can be -- as long as they have a Disney account, any movies they unlock will be viewable on either family of devices (or the DMA website). The agreement covers access to around 400 Disney, Pixar and Marvel movies, and to make the sign-up worth your while, Disney is throwing in a free copy of Wreck-it Ralph for anyone that signs up and links an account.

Going cross-platform makes Disney's KeyChest-based system much more appealing -- and conveniently timed for the launch of Nexus Player / Android TV -- but we're still waiting to see if a tie-up with the likes of Amazon or Ultraviolet can fulfill the promise of unlocking a single copy in one store or with a Blu-ray / DVD purchase, and then being able to watch it anywhere, on any device. The Android app isn't live yet (update: here it is), but you can check out a demo video for now (embedded after the break).