TOKYO -- Genesis, South Korea’s first premium auto brand, unveiled a flagship sedan it promises will compete in the “top of the luxury car market” with “world best” technologies.

The Genesis G90, the first of six Genesis nameplates to be rolled out through 2020, was unveiled today in Seoul.

Superior safety, comfort and performance are key goals for the Genesis G90, as parent company Hyundai Motor Co. targets a bigger slice of the global luxury segment and its fat profit margins.

Some 800 people worked four years on the G90, Hyundai said.

The car, called the EQ900 in Korea, gets a suite of automated driving and safety technologies dubbed Genesis Smart Sense.

The package bundles smart cruise control, lane-keeping assist and other technologies that aim to reduce driver fatigue. In Korea, it also gets a feature called Highway Driving Assistance.

“This combination of newly developed technologies create a first-class, all-but autonomous driving experience, elevating the G90 to the top of its class,” Hyundai said.