Social media marketing can make a big difference when it comes to promoting your brand, no doubt. But is your social media strategy and content creating the desired impact and engaging your audience? Don’t really know?!! Try some of these extremely useful social media analytics tools to analyze your efforts and verify if you are achieving your objectives.



1. Uber VU

Dan Ciotu, Vladimir Oane and Dragos Ilinca formed uberVU after discovering the lack of social media tools for marketers and businesses. With uberVU, marketers no longer have to run behind 100 different things to get a hang of what their customers want. uberVU offers a single dashboard for monitoring, reporting, collaborating and even engaging customers.

You can benefit from the best features of uberVU by choosing plans which begin from $499 per month. Once you subscribe to uberVU, you can have unlimited users, a dedicated account manager, and enjoy free training, set up as well as support. Additionally, you can make the most of the features and free upgrades.

2. Talk Walker

Developed by Trendiction, Talkwalker is a user friendly and powerful analytics and monitoring tool for social media. Not just that, Talkwalker even made it to the list of top 5 social media monitoring tools of 2013. Need we say more?

With Talkwalker, you can monitor all the social media sites in real time. You get global coverage and you can sort your results based on relevance, engagement, reach or influence. Talkwaler is a fast and easy way to reach as well as understand the needs of your audience.

You can start off with the free trial or choose from any of their paid packages: Sprint, Run and Marathon. You can even design a custom subscription to suit your unique needs.

3. Social.co

Social.co helps you by providing actionable information based on your activities on social media sites. It makes you understand what is working with your target audience and what is not. What they like about your product, what are their expectations and much more.

With Social.co, you can understand how exactly your social strategy is paying dividends. Is it going the way you planned or do you need to improve? Apart from that, at social.co, you also get tips that will help you in improving your reach and loyalty among your followers. You can sign in to the site for free and get started with it.

4. Radian6

Radian6 is a powerful social media analytics tool that will help you in identifying as well as analyzing all the conversations that people are having about your company, competitors and products on various social media sites. It provides you with social media management and monitoring tools so that you never miss out on anything your audience is discussing about your brand.

To help you in reaching and serving your target audience, Radin6 measures and monitors the entire buzz around your brand, industry and even your competitors. A product by ‘The Salesforce Marketing Cloud’, you can choose from the price packages that are available to you in the form of Basic, Professional, Corporate and Enterprise.

5. SAS Social Media Analytics

To get the best for your business, you need to listen to your customers. With SAS Social Media Analytics, you can do exactly this. Brought to you by SAS, this social media analytics tool helps you focus on the needs and demands of your customers in a simple way. You get to capture all the conversations about your company on social networking sites. You also get a snapshot of all the reviews written by your customers on different websites.

SAS Social Media Analytics is user-friendly and dashboard-driven, which makes it easy for you to keep a track of things that are important for your business. You can check out the website of SAS Social Media Analytics to get a demo of the tool.

6. Adobe Social

The social media presence of your company and the way your target audience perceives it can influence sales and brand reputation. Tap this important field with Adobe Social. Strengthen your relationship with your customers by giving them what they want. Adobe Social helps you in doing this by allowing you to come up with relevant content, connect with your audience, monitor as well as respond to the conversations of your audience on social media sites and much more.

Adobe came out with this tool to assist you in reaching your target users effectively. With Adobe Social by your side, you will never miss out on what your followers are taking about you.

7. Hoot Suite

Hoot Suite doesn’t really need an introduction. This management system for social media has been helping business all over the globe in coming out with effective campaigns across major social networking sites. This unique social media dashboard allows companies in identifying their audiences as well as extending their reach.

Engage and track your audiences on Facebook, Twitter, LinkedIn, Google+ Pages, Foursquare, WordPress and many more. You can sign up for a free trial of the tool that will last for 30 days. Once you are satisfied with it, you can opt for the ‘Enterprise Package’ which has the best features at an affordable price. Hoot Suite is also available for free with limited features.

8. Net Vibes

Whether you need a social media analytic tool for your agency, enterprise or proprietary firm, NetVibes has something for everyone. Among one of the top whitelabel dashboard solutions, NetVibes will boost your client engagement rapidly and effectively. It allows you to compare, connect as well as automate your external and internal data together. Developed in 2005, NetVibes has been helping organizations with its dashboard publishing platform ever since.

A single dashboard for all your social media content, this couldn’t get any simpler. You can sync the app across your smartphone, tablet and laptop. NetVibes can be purchased for an affordable price of around $3.50 per month. You can also make the most of the 14 day free trail. If nothing, Net Vibes basic pack is also available for free.

9. Wolfram Alpha

Wolfram|Alpha came up with the vision of making systematic knowledge available and computable for everyone. The social media analytics tool by Wolfram|Alpha is one of the first computational knowledge engines in the world. You can use it to track all the activities of your customers to understand what they want from your business.

You can sign in for free here and begin to get insights about how your customers are ranking you on social media sites. You will get to know what they are talking about, which product they like the most, what is it they wish you/companies in your sector would do better, and many other of vital pieces of information about the likes and preferences of your target audience.

10. Buffer App

Social media sites cannot help you much if you do not reach your consumers at the right time through these sites. Buffer App is one such solution which makes sure that you get to connect with your customers when they are most active on the social networking sites. Buffer App shares all the content you wish to make available to your audience at that particular time when your followers are most active. This ensures that they do not miss out on any of the important information that you post.

Joel and Leo came up with Buffer and have made the tool available across websites and smartphones. You can try Buffer for free by singing up with your social networking site account or email.

11. Sprout Social

Sprout came up in 2010 and brought in Sprout Social to stress on the importance of social media. Sprout believes that it is very important for organizations and business to keep up with their customers through social media and hence came Sprout Social.

So how exactly can Sprout Social help you? Here is how. This social engagement and management tool allows you to build strong customer relationships very quickly. You can engage your audience, publish your messages as well as analyze your social media efforts all at once place with Sprout Social. Free trails of all the three packages – Standard, Premium and Deluxe are available to learn more about the tool.

12. Topsy

Topsy helps you in getting instant competitive analysis that will help you in taking your organization a step ahead. You can make the best use of Topsy Pro Analytics in analyzing every move of your external and internal audience which will help you in developing and implementing your social media strategies. Get to know what is trending among your audience and what is it that they are not impressed with. The best part is that you can avail a free trial of Topsy Pro Analytics.

Topsy has been founded by Fund and Scott Banister who have been making sure that the company provides comprehensive solutions to its users.

13. Tweet Deck

TweetDeck is a social media analytics tool by Twitter. This app allows you greater freedom and flexibility in managing your social media relationship with your valuable customers. It is available on web and desktop.

TweetDeck allows you to arrange all your feed systematically and customize it the way you want. You can filter your search and only focus on the results that are relevant to you. You can schedule your tweets according to the time preference of your audience and even monitor as well as manage unlimited accounts. All you have to do is create an account and download the app.

14. Simply Measured

Simply Measured is a social media analytic tool with a difference. You can use Simply Measured not just to get insights from your social media sites but also use it for coming up with detailed reports be it on Excel or the Web. It acts as a central location from where you can access all your data spread across different social media.

You get details about the factors making your social media content a success and those that are dragging down your social media marketing performance. You can subscribe to different packages of Simply Measured which begin from $500 up to $2500 per month. A 14 day free trail is also available.

15. Ice Rocket

Launched in 2004, Ice Rocket has been specializing in real-time search ever since. This search engine is a product of Meltwater Group and can help your business in getting important information from social networking sites like Facebook and Twitter. Apart from that, it can also be used for searching blogs, news and other content on the internet.

If you are looking for a tool to monitor you brand and its presence on social media, IceRocket can help you. Also, it is free, so make the most if it.

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