

Hey, I'm Heidi! I was born in Argentina in an Italian & German family and grew up in an English school. I'm married to my best friend and "mom" to an exotic short-hair cat, Lola.

Prior to graduating from Business School and without even trying, I realized I'd become the go to girl for advise on Beauty to my friends & family. After a sad loss that reunited me with my creative side, I decided to channel

this through my blog professionally, responsibly and UNBIASED as a service to you all so that you know what's HOT and what's NOT in the beauty world. You may have met me before as a freelance Social Media Manager, Digital PR consultant, Ghost Writer or Web Project Manager. The internet is my favourite place!

Now that you've found me, I'd be BEYOND grateful if you'd subscribe by e-mail and stick around because... the best is yet to come!

Giving back makes us more beautiful INSIDE! 10% of any cents obtained through this channel or my blog are donated to charity.