Inter Milan players might hope to see a rise in social media followers after their Instagram handles were emblazoned upon their shirts against Cagliari.

The Serie A game between Champions League-chasers Inter and relegation-threatened Cagliari was dubbed #InterSocialNight, with the club website stating: “it’s set to be the first football match dedicated to all things digital and social media.”

📲 | It's #InterSocialNight today at San Siro!



The changing room has been set up with some special shirts...🔝#InterCagliari #ForzaInter pic.twitter.com/MVJjYa7n2e — Inter (@Inter_en) April 17, 2018

That means Ivan Perisic for example wearing a shirt with ‘@IVANPERISIC444’ on the back, instead of the usual surname.

Tweets from fans pitchside were another feature of the evening, as well as Instagram stories on the big screen and a social corner for club influencers.

PA Media