NEW YORK: Replacing hamburger with veggieburger is said to be good for heart but animal rights group PETA has gone a step further by urging the Hamburg town authorities here to change its name to Veggieburg.

In a letter to supervisor of the town, People for the Ethical Treatment of Animals (PETA) has suggested that Hamburg change its name as the word "conjures up images of dead cows."

The town''s name, it says, conjures up visions of unhealthy patties of ground up dead cows and offered "non- meat" patties for 15,000 dollars for school children as an incentive.

"Our offer is as serious as a heart attack," the PETA spokesman said.

But the idea did not amuse the supervisor who said hamburger are a delicacy in the town and "we are proud of our name and heritage."

The town claims to be the birth place of now universal fast food -- hamburger -- and holds Burgerfest every year to commemorate its gift of food to the world. And some residents question how they would ask for hamburger when they visit McDonalds'' if the town changes itS name.

The town, a suburb of Buffalo, was established in 1812. Earlier, PETA had suggested that the town of Fishkill change its name to Fishsave as its current name conjures up images of dead fish. But nothing came out their 1966 proposal.

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