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This Christmas, as presents are unwrapped everywhere, Ottawa’s Robert Wang will take another giant leap toward a corporate goal that once seemed preposterous: to put an Instant Pot in every kitchen.

Wang, a former Nortel team leader, is the inventor of Instant Pot, a multifunctional pressure cooker that has ranked among the top-selling consumer goods on Amazon for three consecutive years.

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His Kanata-based firm, Instant Brands Inc., now has four factories in China turning out the eighth generation of the kitchen appliance.

In July of this year, more than 300,000 Instant Pots were sold during a single, 36-hour period on the discount-sales Amazon Prime Day, according to published accounts.

Photo by Julie Oliver / Postmedia

A whole culinary industry has grown up around Instant Pot. It has generated more than 2,000 cookbooks, launched the careers of dozens of food bloggers and spawned all kinds of imitators and accessories: spatulas, steamers, egg racks, springform pans. The Instant Pot Facebook page has more than 1.6 million members.