Ivanka Trump's brand criticized for ‘champagne popsicles’ tweet on Memorial Day

Ivanka Trump received criticism on Monday after her lifestyle brand suggested celebrating Memorial Day with 'champagne popsicles.' Ivanka Trump received criticism on Monday after her lifestyle brand suggested celebrating Memorial Day with 'champagne popsicles.' Photo: Twitter Screen Grab Photo: Twitter Screen Grab Image 1 of / 18 Caption Close Ivanka Trump's brand criticized for ‘champagne popsicles’ tweet on Memorial Day 1 / 18 Back to Gallery

Ivanka Trump stirred up some controversy on Monday after some considered a tweet from her lifestyle brand to be insensitive.

“Make champagne popsicles this #MemorialDay,” read the tweet, which linked to Trump’s website with other ideas for the holiday.

The social media reception was icy.

“Who can’t relate to ‘champagne popsicles’ on #MemorialDay? Except maybe all the people honoring those who served and sacrificed all,” wrote one Twitter user.

“Omg. She did not tweet this on Memorial Day. How insensitive can you be?” wrote another.

Other tweets pointed out that the account belonged to Trump’s brand, and not the president's daughter herself.

“It’s still incredibly tone deaf,” said Twitter user @snowmanomics.

Hours after the popsicle tweet made the rounds, Trump posted a message on her personal Twitter account: “Today we honor the men & women in our armed forces who have lost their lives to protect our freedom. Thank you for your service #MemorialDay.”

The tweet surfaced around the same time President Donald Trump honored those who died serving in the military at Arlington National Cemetery.

Read Michelle Robertson’s latest stories and send her news tips at mrobertson@sfchronicle.com.