CR Future: South End Zone Renovation

We all recognize and appreciate the storied history of Camp Randall Stadium. The CR Future project, a comprehensive renovation of the south end zone of Camp Randall Stadium, is a step Forever Forward in modernizing one of the best venues in collegiate athletics. Our goal is to transform the game–day environment for our fans and to provide an unrivaled student–athlete experience.

The renovation will allow for a more interactive and engaging fan experience through enhanced seating options which include loge boxes and club seats, access to indoor and outdoor hospitality clubs, climate–controlled amenities, expanded premium food and beverage offerings and best–in–class service and operations. Additionally, this project will create sustainable revenue streams that will help us recruit, train, and provide support to current and future generations of Wisconsin student–athletes.