Brotli is a new compression algorithm for Google Chrome which will replace the existing compression technology, Zopfli, which was launched 3 years ago. The open source code is currently in beta testing mode, but it is likely to be rolled out with next stable release of Chrome.

What is “Brotli”?

“Brotli” will allow much faster compression of files, promising to squeeze files 20 to 26 per cent more. Additional benefits for mobile users, could include lower data transfer fees and reduced battery usage.

In Swiss German, the word “Brotli” means ‘small bread’.

How will “Brotli” make Google Chrome faster:

The new algorithm, “Brotli” wil replace the existing compression technology, Zopfli, which was launched 3 years ago. So the “Brotli” compression is coming to a Chrome browser near you. The smaller compressed size allows for better space utilisation and faster page loads.

In addition to faster loading speeds, the new technology, “Brotli” will also have additional benefits for mobile users, including “lower data transfer fees and reduced battery use.

The new algorithm, “Brotli” is named after Swiss baked goods. Google’s push to speed up the Internet for mobile users includes its Accelerated Mobile Pages Project, announced last year.

The project aims to speed up performance and also loading times of web pages on mobile devices, such as tablets and also smartphones, independent of the moel or operating system.

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