K-pop’s become increasingly popular in many countries around the globe in recent years, and Indonesia is definitely one of them. Now fans in the country can feel closer to their oppas and unnies with the opening of an Indonesian office for SM Entertainment, one of the largest Korean entertainment agencies.

SM Entertainment birthed some of K-pop’s biggest stars, such as Girls’ Generation, SHINee, EXO, Red Velvet, and NCT. It’s no wonder then that the opening of the first Indonesia office, situated on the fifth floor of fX Sudirman mall in South Jakarta, has generated a great deal of excitement among the country’s K-pop fans, many of whom have already checked it out for themselves.

https://twitter.com/sobatnyaTY/status/1093096128751427584

“Yes, SM Entertainment has just opened at fX Sudirman, but at the moment it only functions as their office,” fX Sudirman representative Yasmin told Viva yesterday.

But fans believe there will be more to the office, based on information going around from those who have visited the location. One fan, who says she spoke to SM staff members, says there will be a reception area for fans where they can buy SM artists’ goods and merchandise.

good news good news! I just asked one of SM Indonesia office staff and they said they will sell SM artists goods here soon! pic.twitter.com/CiQUzHRuRN — julia (@kihyunest) February 6, 2019

She also took some snaps from the office’s audition booth, where she claims SM will hold auditions (in their search for future K-pop idols from Indonesia, perhaps?).

and apparently they have audition booth here where they'll be holding an audition (weekly or monthly) pic.twitter.com/MRGY8SoU4y — julia (@kihyunest) February 6, 2019

There’s also an AR photobooth where fans can take pictures with digital versions of their idols, although it’s not clear if the photo booth is already open to the general public.

It appears the office is the realization of a deal signed between SM Entertainment and Indonesian media company Trans Media last year. The deal involves the two media giants cooperating on the creation of visual content, event production, advertising, merchandising and mobile platforms, and, most ambitious, birthing an Indonesian K-pop equivalent called I-pop.

Grove: Coconuts Brand Studio

Fast. Funny. Digital. We produce creativity that delights and influences customers. Join forces with us to slay buzzwords, rise above the noise, and sow the seeds of something great.