The rebranding of King's College London to simply King's London seems a bizarre move considering the institution's history as a college within the University of London. Not only does this undermine almost 200 years of tradition, as well as sabotaging a worldwide reputation built on the name King's College London, but it serves as a huge and unnecessary expense. Societies would be forced to rebrand themselves, an expensive move particularly for sports teams whose kit reflects the current name.

Equally, the signs, posters, merchandise - everything printed with the name King's College London - displayed in each of the four campuses would need to be disposed of and replaced. This would cost an obscene amount of money - money that could be spent on improving student life at King's, or maybe even offsetting some of our tuition fees...

Those in charge of this pursuit for change claim they have taken into consideration the views of students, but it seems as if the majority of the student population at King's College London have only just heard about such a move. If this ignored majority shout KING'S COLLEGE LONDON loud enough, we can drown out the ridiculous concept that is King's London.

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