Vancouver-based yogawear retailer Lululemon will open a new downtown Vancouver flagship store at the southeast corner of Burrard and Robson later this year, a company spokesperson confirmed Monday.

The 4,400-square-foot outlet is expected to open during the second half of 2014.

The store will take up space formerly occupied by a Blenz coffee shop, across the street from the new Victoria’s Secret store.

Vancouver retail consultant David Ian Gray said the new Lululemon store will occupy a higher-profile location than its current downtown outlet in the 1100-block of Robson Street.

“The current store on Robson probably isn’t as big as it should be for a flagship store,” said Gray, founder of DIG360.

A Lululemon official said there are some “interesting concepts” in development for the new store but said it was too early to provide details.

bconstantineau@vancouversun.com

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