Fresh off a landslide win in his campaign to legalize medical marijuana, John Morgan is considering a run for governor in 2018.

If he enters the race, the Orlando trial attorney said Wednesday during a speech to cannabis entrepreneurs, he’ll push for the next logical step in pot policy: Permission for any Florida adult to use weed.

"If they write an obituary, they’re going to say, ‘That’s the guy that took millions of dollars out of his pocket and legalized medical marijuana in the state of Florida,’" Morgan said. "They’re going to say, maybe, ‘That’s the guy who ran for governor of the state of Florida, and one of his platforms was full legalization of marijuana.’"

Legal weed is likely to be a tough sell to Florida voters — and especially to the grayer, more Republican voters who turn out for nonpresidential elections.

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"The problem is the midterm election is dominated by older voters who are more conservative on drug issues," said Susan MacManus, a political scientist at the University of South Florida.

Marijuana has gone so mainstream that fully 71 percent of Floridians voted in favor of Amendment 2 in November, during the same election that saw Donald Trump easily win the state. However, the same measure won just 57.5 percent of the vote two years earlier.

No Democrat has won a Florida gubernatorial race since Lawton Chiles defeated Jeb Bush in 1994. Perhaps pot is a way for Democrats to end two decades of futility, said Brad Coker, managing director at Mason-Dixon Polling & Strategy in Jacksonville.

"What Morgan is trying to do is not to ride a wave of pro-pot sentiment," Coker said. "What he’s trying to do is turn out younger voters, and that might be his mechanism."

In Florida, higher turnout among younger voters favors Democratic candidates.

Under the medical marijuana program Morgan championed, Floridians with cancer, AIDS, chronic pain and other serious health issues can seek a doctor’s permission to use cannabis. As of early September, more than 36,000 patients had joined the state’s medical marijuana registry.

However, Morgan wants Florida’s medical marijuana rules to be less strict. In July, he sued the state over its ban on selling weed in smokable form. State-licensed dispensaries can’t sell marijuana flower, just oils and extracts.

Other states have far looser pot laws. California, Colorado, Nevada and Washington are among the states that have legalized recreational use of marijuana. Despite Floridians’ embrace of medical marijuana, it’s unclear if they’ll support full legalization.

"When you put the word medical in front of it, that gives a lot more legitimacy to the issue," MacManus said.

Morgan, a Democrat, has yet to file to run for governor. The leading candidates for the Democratic nomination are Tallahassee Mayor Andrew Gillum, former U.S. Rep. Gwen Graham and Winter Park businessman Chris King.

He’d be the first major-party candidate to run on a pro-pot platform.

"It probably helps him in a Democratic primary," Coker said. "It would be a lot more controversial in a general election."

Because Morgan is so closely associated with marijuana legalization, and his opponents likely will focus on his cannabis advocacy, it makes sense for him to fully embrace the issue, Coker said.

Morgan spoke Wednesday to a conference at the Eau Palm Beach Resort hosted by Arcview Group, a California organization that matches cannabis businesses and investors. Morgan said he plans to invest $100 million of his own money in marijuana-related companies.

Morgan said the marijuana sector can act as an economic engine in a time of labor uncertainty.

"What we worry about most in the 21st century is jobs, automation, robots," Morgan said. "This is an industry that’s going to be a job creator."

As evidence, Morgan pointed to Colorado, a state with a booming economy partly driven by full legalization of marijuana.

"Look at the real estate values, look at the real estate occupancy, look at the tax base, look at the jobs that are being created and will be created," he said.

Morgan said he considers pot prohibition racist and hypocritical, especially in light of an epidemic of addiction to legally prescribed opioids.

"The war on drugs was a ruse and a failure and a disgrace," Morgan said. "We were fighting the wrong war."