A business management graduate from the United Kingdom, Ruchir Modi is a Director of Godfrey Phillips India Ltd, and began his journey towards bringing innovation to India with a far-reaching vision to reach out to the masses and deliver them with the best of products and services. One of the India’s leading entrepreneurs, he believes in following a pragmatic approach, which boosts him to achieve success in today’s changing era. He is also the director of Modi Enterprises, and is spearheading the digital transformation of the business. Some of the projects initiated throughout the country, under his stewardship are Modicare (network marketing), Twenty-Four Seven (convenience stores), ColorBar (cosmetics) and many more.