How did it all begin?

Verdin used to throw a grand holiday party every year. In 2014, we decided to​ ​use those resources to do something more meaningful.

This desire led to the first-ever 24-Hour Give event on November 20 and 21,​ ​2014. The goal was to give a worthy local nonprofit an entire rebrand — from logo​ ​to website — in just 24 hours.

We couldn’t do it alone, so we reached out to other local businesses and received​ ​enthusiastic responses from printers, media, a video production studio, caterers,​ ​restaurants and even a yoga studio to keep us going for the whole 24 hours. We​ ​now have a dedicated team of community partners that returns every year, and​ ​we always welcome more support through businesses coming together and​ ​donating their services!

The response to the first 24-Hour Give was overwhelming, resulting in more than​ ​$80,000 in services contributed by all involved. OP C.O.Y. (Coaching Our Youth)​ ​received a new logo, stationary, brochure, print and digital ads, social images and​ ​television and radio PSAs to support a beautiful new brand. The grand reveal at​ ​​the end of the 24 hours brought smiles, tears and the understanding that we had​ ​given a deserving recipient something truly beneficial. Right away, we knew we​ ​were going to keep doing this.

And we did, rebranding Literacy for Life in 2015, Meals That Connect in 2016,​ ​Stand Strong in 2017 and CreekLands Conservation in 2018. Each year, we are​ ​overwhelmed by the support we receive from our partners and the thousands of​ ​community members who nominate, vote and follow the progress. And, each​ ​year, the gift gets a bit larger. Last year’s rebrand package was valued at more​ ​than $130,000!

We are honored to offer this opportunity to a nonprofit once again in 2019 and​ ​look forward to celebrating the sixth year of our community coming together in​ ​generosity!