The average child or adult animation fan with an untrained eye might look at the animated feature Foodfight! and think to themself, “That’s not the greatest animated film I’ve ever seen in my entire life.” That’s precisely why the average child or adult animation fan with an untrained eye doesn’t work in a movie studio.

A Hollywood executive looks at Foodfight! and see its unfettered brilliance as a postmodern statement on consumerism and commodity culture. Foodfight! is auteur filmmaking at its finest, says the enlightened movie executive, and he knows immediately that he can do but one thing: commission more brand-based projects like Foodfight!

Today, Universal Studios Home Entertainment’s Universal 1440 division announced that they’ve signed a first-look agreement with Foodfight! producer Threshold Animation Studios to create more direct-to-video CGI films “based on highly celebrated family brands.”