A group of young people from Salt Lake City, Utah have started a billboard campaign in California’s Bay Area using the slogan “Porn Kills Love. Fight For Love.” Their hope is to arouse people’s interests as to how porn could be changing and affecting their relationships.

“Our goal is not to pass legislation or even attack the industry directly,” Clay Olson, CEO of Fight the New Drug, told the San Francisco Chronicle. “Our goal is to spark a conversation around the subject using science, facts, and personal accounts.” He said the campaign has been around and gaining traction since its inception in 2008 and this is the first time they have “used billboards to spread the message.”

Our campaign in the Bay Area is still going strong! These billboards are sparking a huge conversation! #PornKillsLove pic.twitter.com/I2Fhtwdi2F — FIGHTERS (@FightTheNewDrug) September 25, 2015

The group has reportedly started the hashtag #pornkillslove on social media, which has gained momentum with tweets from people on opposing sides of the porn spectrum. They are not religiously-affiliated, although the founders are Mormons.

Others, including local pornography producer Kink.com, disagree and describe pornography as a potentially feminist medium.

#pornkillslove is a new form of misogyny to shame women for being sexual. Do not support this anti-women campaign — Spoopxxy (@lexxynichelle) October 12, 2015

The anti-porn group also has t-shirts for purchase available online. Meanwhile, a war of words has taken place over the topic on social media:

Photo: file

Follow Adelle Nazarian on Twitter @AdelleNaz and on Facebook.