Pornhub released its 2019 Year in Review sharing data on the most searched pornographic phrases and categories.

Pornhub breaks down the demographic of its users by age, gender, location, and sexual orientation, revealing drastic differences in porn consumption.

Women are watching more porn than ever before, and they watch far more lesbian porn than men do.

At the end of every year, Pornhub shares data on total visits and searches to its website, and every year we're reminded that holy shit, everyone loves watching porn.

In 2019 there were 42 billion visits to Pornhub. For reference, that's over 80,000 people visiting Pornhub every single minute. Mind you, this is data from Pornhub exclusively. There are dozens of other popular porn sites out there for horny masturbators (or couples getting in the mood).

This year, there were some interesting searches that Pornhub describes as "defining" 2019, meaning that they had both a high volume of searches, but also saw a significant increase in volume either throughout 2019 or when compared to the previous year. Basically, they can be seen as trending terms with cultural influence. In 2019, these terms included "Amateur"; "Alien" (from all that talk of storming Area 51?); "POV" (likely due to advances in virtual reality porn); "ASMR"; and "Femdom".

Pornhub

When it came to the raw (pun intended) number of searches—aka the most-searched terms—in the United States, "lesbian" shot up a whopping 15 positions, taking the number one spot. Hentai, Ebony, Asian, and Latina, held the second, third, fourth, and fifth places respectively.

Pornhub

It's possible that searches for "lesbian" shot up to the number one spot because more women are watching porn than ever before, and "lesbian" is by far the most-searched category for women. Across the globe, 32% of Pornhub visitors were women, an increase of 3% from 2018. Argentina saw the largest increase in women watching porn with a 7% raise, whereas there was only a 2% raise in porn consumption for U.S. women.

When breaking down search categories by gender, women tended to like videos that involved less vaginal and anal penetration than their male counterparts. For example, women are 260% more likely to view "pussy licking" videos, 222% more into "solo male", and 183% more into "fingering."

Pornhub

Women are also significantly more likely to watch videos that are "popular with women" and "romantic" than men.

When broken down by state in the U.S., women had vastly different preferences. As expected, women of specific racial demographics seem to have searched for videos where they saw themselves represented. In other words, in areas with large number of Latinas, such as Arizona, Texas, and Florida, "Latina" was the most searched. In Southern areas with a high population of Black women, "Ebony" was the most searched.

Pornhub

That said, there were a few states where the most-searched categories seemed fairly random and—without kink-shaming—unexpected. For example, women in Indiana searched most for "small tits," Rhode Island women searched for "cuckold," Maine women loved watching "cumshots," Kansas women loved "feet," and Vermont women searched for "gangbangs."

For a breakdown of all the 2019 searches, trends, and demographics, head to Pornhub's insights. (FYI: This link is safe for work.)



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Zachary Zane Zachary Zane is a Brooklyn-based writer, speaker, and activist whose work focuses on lifestyle, sexuality, culture, and entertainment.

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