This in fact dates back to May when Samsung introduced the first commercial 3D projector to the Netherlands. In celebration, the company took over the historic “Beurs van Berlage” building in Amsterdam.

According to a release, for three nights, the projection interacted with the architecture of the building, and viewers were treated to an incredible 3D audiovisual experience. Those at the event could test 3D TVs, and one TV was raffled off per night. Bystanders who checked in on Foursquare or Feest.je had an extra opportunity to win.

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