Former New York City mayor Michael Bloomberg prompted more questions than answers when he released a campaign ad on Tuesday.

The brief ad shows Bloomberg asking: "Where is my ice cream?" After someone hands him a pint of ice cream, he acts pleased, saying: "Mmmh... Big Gay Ice Cream is the best."

The seemingly out-of-place video provoked a wide range of reactions, including from Twitter users who suggested Bloomberg was trying to pander.

"How did anyone think this was a good idea?" The Young Turks host Ana Kasparian tweeted.

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Big Gay Ice Cream, which owns and operates three stores in New York City, did not immediately respond to Fox News' requests for comment.

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The ad was one of a series of head-turning moves by Bloomberg since announcing his 2020 candidacy. On Wednesday, he released a video touting his support among dogs in New York, one day after a clip surfaced of him appearing to shake a dog's mouth rather than its paw at an event in Vermont.

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During a Democratic primary debate earlier this month, Bloomberg's team tweeted a picture of meatballs on a plate and asked its followers to spot the one that looked like Bloomberg.