A community is rallying around the victims of a massive fire that ripped through a 31-unit apartment building in New Westminster last week, leaving dozens without a home.

A number of businesses are banding together to raise money and emergency supplies for the three-dozen people displaced by the Jan. 31 blaze.

Employees at Market One Media have transformed their office into a call centre to help gather donations.

The media group has partnered with Kary Movers Ltd., a business which is delivering donated items and furniture to the fire victims once they’ve secured new places to live.

The businesses have raised more than $5,000 so far for victims. Click here for more information on how you can donate.

The building’s insurance broker and insurance company announced Friday it would donate an additional $10,000 to assist the tenants, since none of them had renter’s insurance covering their personal belongings.

Reliance Insurance Agencies Ltd. And Intact Insurance Company each kicked in $5,000 and in a statement, encouraged all renters to purchase tenant insurance to avoid losing everything in the event of a fire.

The raging fire started out slowly between the lobby and the second floor but quickly spread to the rest of the building, destroying all 31 units.

The burning structure collapsed at 5 a.m., three-and-a-half hours after flames were initially spotted.

Miraculously, no injuries were reported and everybody in the building was accounted for.