Jay Bilas provides insight on some of the NCAA rules that relate to income for student athletes. (1:34)

Central Florida kicker Donald De La Haye has a popular channel on YouTube, and in his most recent video he says UCF asked him to stop making money off his videos so that he can preserve his amateur status.

In the video "Quit College Sports or Quit YouTube," De La Haye said, "I feel like they're making me pick between my passion in what I love to do, make videos and entertain, be creative, and my other passion, which is playing football."

A source said UCF never gave De La Haye an ultimatum; rather, he met with members of the compliance staff and they offered to work toward a solution. The NCAA referred all comments to UCF, saying that it has not received a waiver from the school in regard to the matter.

In a statement, UCF said, "UCF Athletics is committed to rules compliance. Our compliance staff strives to make sure our student-athletes are informed about all pertinent NCAA bylaws. Student-athletes attend regular educational meetings regarding NCAA eligibility. One of our goals is to help our student-athletes learn about the bylaws that govern intercollegiate athletics, in an effort to help them maintain their eligibility."

De La Haye has made 41 videos that show his daily life, including what it is like to be a student-athlete. Because he hit 10,000 lifetime views, he was able to make money off ads placed on his videos. At issue is NCAA bylaw 12.4.4, which states an athlete "may establish his or her own business, provided the student-athlete's name, photograph, appearance or athletics reputation are not used to promote the business."

Since De La Haye mentions his career as a UCF football player, he could be in violation of this specific bylaw. If De La Haye continued to make the videos, he most likely would be unable to collect any money from the ads.

De La Haye, a marketing major, said in that video posted Monday that he created the channel as a way to further his career. He went on to say it is meant to make a little extra money -- money the Costa Rica native said his family needs.

"Basically, I'm not allowed to make any money off my YouTube videos,'' he said. "So I'm working hard -- basically like a job filming, editing, creating ideas -- and I'm not allowed to make any money. And if I do, bad things will happen.''

De La Haye serves as UCF's kickoff specialist. He appeared in all 13 games last season.

The Associated Press contributed to this report.