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Jorge Masvidal wouldn’t be happy if Nick Diaz got next title shot by Mike Dyce

Twitter is looking to live stream UFC fight as a replacement for Thursday Night Football.

The UFC could be come the driving catalyst for Twitter’s new goal of airing live sports, news and entertainment to it’s desktop site and mobile app on a 24/7 basis.

The companies COO and CFO Anthony Noto spoke of the ambitious project to Buzzfeed News, and singled out the UFC as the replacement for Thursday Night Football

“We will definitely have 24/7 content on Twitter,” said Noto.”Our goal is to be a dependable place so that when you want to see what’s happening, you think of going to Twitter…We’re working on many, many things. There’s a lot in the pipeline.” “We have a really big audience when there’s a pay per view UFC match. Should we provide that content to the audience on Twitter that’s not watching it, but might like to after seeing tweets about it? That’s something we’d consider.”

In the past, Twitter had a deal with the NFL to stream Thursday Night Football games to its site and app. However, after losing the rights to broadcast these games to Amazon, Noto revealed the success of their past NFL deal opened the eyes of several other companies about future partnership.

Since then, a notable deal was reached with 120 Sports, who partners with various sports leagues such as MLB Advanced Media and the NHL, began airing a sports highlights show called The Rally exclusively on Twitter in September 2016.

“We could see that our deal was not going to be a one off,” 120 Sports CEO Jason Coyle told BuzzFeed News. “We didn’t want to just throw the show out there exclusively with a partner that wasn’t that serious about growing.”

UFC officials have yet to react to Noto’s recent comments surrounding his companies future plans