As much as Dunc'd On represents an extreme sort of hyperspecific sports medium, it's also made possible by the specific weirdness of podcasting. The medium, now about a decade old, remains raw as a business. Partly that's because audience data are primitive compared with, say, web writing. Podcasters host their shows on library platforms such as Libsyn, and individual podcast apps are downloaded or streamed from there. The library platforms know how many times podcast episodes are downloaded, but that's about it. Podcasters have very little access to even basic information about who's listening, how many podcasts or episodes they're listening to, or even how much of an individual episode they complete.