If Miyamoto is the father of gaming and Kojima is the crazy uncle, Gabe Newell is the cool uncle who’ll let you have a few beers when you stay at his place – just don’t tell your mother. He’s also the uncle who delivers some great gems of wisdom, such as “the internet is way smarter than any of us.”

“Do not focus on anyone but your customers.” The Valve co-founder said to Develop when asked for one piece of advice for developers. “Your reputation will follow you forever so always be fair to your customers, and certainly one thing you need to always remember is that your customers are not going to be fooled.”

“Some people think they can get away with something and just hope people won’t see through the bullshit. The internet is way smarter than any of us. In terms of business, do not take out huge advances to fund projects, because they are only loans and have strings attached.”

Say what you want about Newell, but he’s rolling in cash right now, so it might be worth listening to him.

[Develop]