Consistency

Once you break through the top layer, it's like a lumpy lotion.

Application

It becomes completely smooth in consistency once you start to agitate it in your hands. BUT DON'T AGITATE IT TOO MUCH. The more you work the product, the drier and more grippy it becomes. This will be extremely helpful when styling; however, you don't want it to get grippy before you even apply it. That'll just make the entire process ever more painful. It doesn't need to be. Just smear it once or twice. Then apply.

Shine

There's a very slight luster. It's like the slight luster you get from wax (i.e. shoe shine).

Slickness

It's a dry pastiness that is most similar to clay pomades on the market but still unique in its own way. It is very versatile. I think the best way to describe this product is actually as a paste pomade (yet call it whatever you want because it'll be the best cream or paste pomade we've seen up until now). You can use this dry pastiness to style it clean or texture it up. It works well either way.

Strength

It's labeled as a firm. I'd say this is a strong hold. It is damn strong.

Control

This is a superbly easy product to style with. You hair will go wherever you want it to.