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The Madison-based Freedom From Religion Foundation is sponsoring a commercial featuring Ron Reagan on Comedy Central Thursday night, where he concludes with: "Ron Reagan. Lifelong atheist. Not afraid of burning in hell."

The son of President Ronald Reagan has long been an outspoken atheist and is an honorary officer of FFRF.

The ad will air during The Daily Show, which begins at 10 p.m., and again during the Colbert Report, which airs at 10:30 p.m. It will also appear during the reruns two hours later, for a total of four showings.

Annie Laurie Gaylor, co-president of FFRF, said that Reagan "had done an ad for us for Air America Radio when that was on. I had in mind we could recreate this as a visual for several years and we finally made it happen."

While airing the ads during two of Comedy Central's most popular shows was quite costly compared to other times, Gaylor said the audience is the right fit for the message.