As detailed above, Elizabeth Warren’s supporters hold a largely negative view of SeaWorld, with a net favorability of -8. Biden supporters, on the other hand, generally like SeaWorld, with a net favorability of +38. That gap between Biden and Warren supporters is far larger than the one between Biden and Trump supporters, who have a net favorability of +45.

This data point is not an outlier – on average, Biden’s supporters brand preferences are more similar to Trump’s than Warren’s, including for a number of brands that have dealt with highly publicized political scandals, such as Papa John’s.

Taking the absolute difference in net favorability of the nearly 2,000 brands studied, there is, on average a 7.98 percentage point gap between Biden and Warren supporters. A gap of 0.0 would mean no difference in brand preferences. Between Biden and Trump supporters that gap is 5.73, indicating the two groups generally have more similar brand preferences.

This trend separating Warren and Biden supporters appears to be driven, at least in part, by a hyper-awareness of brand scandals among Warren’s supporters. Morning Consult’s research shows just 13 percent of Americans say they pay a lot of attention to political and ethical issues relating to brands. But as with boycotting, the groups who are most likely to pay attention to ethical issues are wealthier, more well-educated liberals, who make up an outsized share of Warren’s support base.

This shows up consistently throughout the data – Warren’s supporters generally have more negative views of brands that have undergone ethical scandals, while most other Americans are either indifferent or unaware.