The Beam Brush is the first smart toothbrush that connects to your iOS or Android device. The app allows you to connect to multiple Beam Brushes and gives you data such as brushing length, and brushing frequency in an easy to read interface, as well as let you know when you need to replace the brush head. There is literally an app for everything now-a-days. Next you're going to tell me there's an app for tracking your bowel movements... Oh wait, theres' like a 100 of them.