Apple announced the iPhone X, iPhone 8 and iPhone 8 Plus on Tuesday at an event that took place in Steve Jobs Theatre in Cupertino. Alongside the iPhones, Apple also announced several other products. Apple Watch Series 3 and 4K TV two of the major announcements by Apple. This watch by Apple - as the Cupertino major claims - is the smarter watch ever. At the event, Tim Cook - CEO, Apple said, "today the Apple Watch is the number one watch in the world with 97 per cent customer satisfaction rate." The new Apple Watch 3 comes with cellular connectivity and several new technologies and is priced Rs 29,900.

Apple Watch 3

Apple Watch Series 3 comes in two models, one with GPS and cellular, and one with GPS, both featuring a 70 percent faster dual-core processor and new wireless chip. With the cellular technology, Apple Watch let users stay connected even when they are away from their iPhone. In simple terms, the all new Apple Watch 3 series with cellular connectivity allows users to stay connected, make calls, and receive texts even with their iPhone.

"We believe the addition of cellular will transform the way people use Apple Watch, providing a new sense of freedom since they can stay connected with or without their iPhone," said Jeff Williams, Apple's chief operating officer. Apple Watch 3 basically let users to stay fit or healthy, and also stay connected. The Watch 3 switches seamlessly to cellular whenever it is away from iPhone. Basically, with the built-in cellular technology, Apple Watch 3 will allow customers to make calls to their contact without having their iPhone.

Watch Series 3 can also be paired with AirPods to let the users to have a fully wireless experience. The Watch 3 comes with industry-first antenna design and have a built-in eSIM that is over one-hundredth the size of a traditional SIM card, says Apple. This makes over-the-air activation possible without compromising on the space. The Apple watch shares the same number as iPhone, this means that there's no need to provide an additional number to contacts.

Apple Watch Series 3 is powered by Apple's third-generation architecture and faster dual-core processor -- S3. This processor allows for quicker app launch times and smoother graphics. The watch also comes with the ability that enables Siri to speak using the built-in speaker.

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The watch comes with a newly designed custom wireless chip called -- W2 which makes the Wi-Fi 85 percent faster and Bluetooth and Wi-Fi 50 percent more power efficient. Apple Watch Series 3 also features a barometric altimeter that assists with tracking activity, flights climbed and outdoor workouts, including elevation gain.

"Apple Watch Series 3 combined with the power of watchOS 4 is the ultimate device for a healthy life," says Jeff. The combination of cellular and watchOS 4 will allow Apple Music users to stream 40 million songs on their wrist.

The watchOS 4 comes with an updated Heart Rate app which is designed in a way to give more insight to the users' heart rate, including measurements during resting, workout, recovery, walking and breathe sessions. The watchOS 4 also includes several features like -- the proactive Siri watch face that displays the information users need most throughout the day, an enhanced Workout app with new interface, custom High Intensity Interval Training (HIIT) workout type and auto-sets for pool swims.

Watch 3 series comes with something called a GymKit. This let users connect to their favourite cardio equipment and experience two-way synchronisation of data with just a tap.

As per the availability, Apple Watch 3 series -- both GPS and Cellular version will be available in 10 countries and territories. The watch will be available in stores starting Friday, September 22. The GPS variant of the Apple Watch Series 3 comes with a price tag of Rs 29,900. Apple Watch comes in silver or space grey aluminium, new gold aluminium, and also includes silver or space black stainless steel cases. Apple announced a Woven Nylon watch which comes with a new pattern and the incredibly lightweight Sport Loop. Apple Watch 3 Edition has also added a dark grey ceramic case which comes coupled with a new two-toned Sport Band.

Apple 4K TV

Alongside the watch, Apple also introduced the new Apple TV 4K designed to deliver cinematic experience at home. The TV supports both 4K and High Dynamic Range (HDR). "With Apple TV 4K, viewers can enjoy a growing selection of 4K HDR movies on iTunes," notes Apple. All the iTunes users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions soon after they become available. Not only that, Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix and Amazon Prime Video, coming soon. Apple says, "4K gives you a crisper picture using four times more pixels than standard HD. High Dynamic Range (HDR) delivers brighter, more realistic colours and greater detail."

"Bring the magic of the cinema straight to your living room with the new Apple TV 4K," says Eddy Cue, Apple's senior vice president of Internet Software and Services. "Customers will love watching stunning 4K HDR movies from an impressive catalog on iTunes, while also getting automatic upgrades of 4K HDR movies already in their iTunes library and enjoying 4K content on services like Netflix and Amazon Prime Video, coming soon," he adds.

Apple 4K TV is built on A10X Fusion chip. This is the same chip that powers iPad Pro. The television supports both Dolby Vision and HDR10, built-in high-performance 4K video scaler, and automatic detection of a 4K TV's capabilities. In terms of availability, the Apple TV 4K starts at a price tag of $179 for 32GB or $199 for 64GB. The TV will be available for buying from apple.com and Apple Stores, as well as through select Apple Authorized Resellers and carriers. The television will be available for booking starting September 15, and will start shipping from September 22.

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