Juniper Research revealed its findings from a survey of 2,000-plus respondents on wearables. According to the results, the "coolest" brand was determined to be the Apple Watch. This is probably not surprising, given Apple has always had a "cool" factor. Plus, a big part of the Apple Watch's introduction was leveraging celebrities wearing one, both on stage and in daily life.

What is interesting, however, is that many of the respondents who voted for the Apple Watch didn't plan to buy one, with 2 percent stating that $175 was their "ceiling" for such purchases. Some other key findings include:

Tech brands are still considered the best for wearables, fashion and sports brands lag behind.

The smartwatch market is moving toward a duopoly of Apple-Samsung, with over 75 percent of respondents preferring either Apple or Samsung.

Battery life was relatively unimportant, only deterring 4 percent of respondents from buying a wearable.

I don't think it's my imagination, but I've noticed more Rolex, TAG Heuer, and other high-end watch ads lately, particularly in technology magazines like Wired and FastCompany. It sure looks like Apple is having an impact on the traditional luxury watch market.