Around the world, obesity levels are rising. More people are now overweight than undernourished. Two thirds of British adults are overweight and one in four of us is classified as obese. In the first of this three-part series, Jacques Peretti traces those responsible for revolutionising our eating habits, to find out how decisions made in America 40 years ago influence the way we eat now.

Travelling to the USA, he learns about a sweetener championed in the 1970s to make use of the excess corn grown by farmers but now known to interfere with the hormone that controls appetite. In The Men Who Made Us Fat – Episode 2 Peretti reveals the history of ‘supersizing‘, a concept that boosted both food consumption and profits, and speaks with industry professionals about the introduction of value meals, king-size snacks and multi-buy promotions.

Examining assumptions about what is and is not healthy, Peretti also explores developments in dietary advice and the power of marketing and advertising on the choices we make.

Episode 3 : A look at how marketing can seduce consumers into buying supposed ‘healthy foods’.

Link 1: http://www.youtube.com/watch?v=E6nGlLUBkOQ (episode 1)

link 2: http://www.youtube.com/watch?v=owekbSp7wU0 (episode 2)

Link 3: http://www.youtube.com/watch?v=ZlQHXkOUjeI (episode 3)