Montserrat is a universal font that goes well with almost any kind of website. The vibe it gives off pretty much depends on the imagery you decide to pair it with. When you’re building a website for your business, regardless of the niche, you almost certainly can’t go wrong with Montserrat. It feels techy and sort of futuristic, which is just what every modern business needs. When you combine it with the Open Sans font, which is probably one of the most popular sans-serif fonts, you can easily set a businesslike yet at the same time warm tone for your website. On the other hand, you could also choose Open Sans as your main font and combine it with something like Playfair Display or Poppins to get that modern “serious but approachable” look so many businesses strive for.