Two of Hollywood's biggest production companies want to give Netflix and Hulu a run for their money. Consumers should soon to able to download HD movies and shows directly onto their flash drives to view movies, bypassing traditional online streaming sites.

Warner Bros. Home Entertainment and Twentieth Century Fox Home Entertainment have teamed up with digital data companies SanDisk and Western Digital to create an easier, faster and organized way to store entertainment.

"Project Phenix" — yep, that's how they spell it — will enable movie watchers to store purchased HD content on USB thumb drives. Since it's on a portable device, you'll be able to view content without an Internet connection on televisions, PCs, laptops, tablets and game consoles.

"[It] will allow consumers to easily access and store true HD digital content," said Darcy Antonellis, President, Warner Bros. Technical Operations, in a press release.

Full 1080p quality HD movies and TV shows, including newly released content, will be available for download, storage and backup on UltraViolet cloud-based storage.

The project took form under the new Secure Content Storage Association (SCSA). The group works to protect vulnerable files online. The association hopes to combat movie piracy by offering copy-protected content via cloud-based storage.

"The vision for this new product is to store, play and back up in the cloud personal and professional content," said Mike Dunn, President, Twentieth Century Fox Home Entertainment. "The device renders content up to 10 times faster than over-the-top internet. We see Project Phenix as a key component of the emerging digital ecosystem."

Movie watchers can access downloads online or offline in its true Hollywood form, says SCSA members. Watch the video above to find out more about this new way to see movies and T.V. shows at home.

Would you be interested in this movie innovation — carrying around HD movies and shows on a flash drive or portable hard drive? Let us know in the comments.

Image courtesy of Flickr, creativecommoners.