AHMEDABAD: The Akhilesh Yadav government of UP unleashed a brazen marketing blitzkrieg for ‘UP Rising’ during Pravasi Bharatiya Divas (PBD) celebrations — a precursor to Vibrant Gujarat Summit — in PM Narendra Modi’s backyard.Though Yadav couldn’t make it in a last-minute reschedule, the publicity offensive that started with ‘UP Rising’ posters days ahead of PDB, were hastily brought down at many places in city municipal limits. An aggressive Team Akhilesh unleashed human-hoardings with limbs as youth were seen standing — Akhilesh’s posters perched firmly on their backs — on Gandhinagar roads leading to Mahatma Mandir.Seminars of CMs on ‘Investment Opportunities in States’ saw Team UP once again trying to steal Gujarat's thunder, Modi style. While Akhilesh was missing, his administrative team doled out unprecedented promises to NRIs to attract investment to UP. This including setting up a NRI corporation and reservation in plotting schemes. Team UP also announced special pravasi divas celebrations for NRIs.UP officials did not even give credit to the Centre for centre-supported projects like dedicated freight corridor and railway networking.Madhukar Jetley, advisor to NRI department of UP government said, “Around 30 NRIs have showed interest in investing in UP from US, UK, Australia among other countries. All proposals will be finalized during NRI divas slated on February 28.”Businessman Jayesh G Shah from Tanzania sdaid, "It is good that UP is seeking investments from NRIs. The aggressive marketing shows that it is seriously building its economy. This appears an extremely healthy move".