LOUISVILLE, Ky. — The NFL jerseys hang on the back wall at Cardboard Heroes. There are nearly 50 of them, representing different teams and different eras. The jerseys of current stars like Ezekiel Elliott and Odell Beckham Jr. are available for purchase. If you’re a Brett Favre or a Randall Cunningham fan, you’re also in luck.



There is a notable omission. There is no sign of the jersey of the presumptive league MVP, the quarterback who has electrified the league this year with his arm and his legs, the former Heisman Trophy winner who played his college football a mere 10 miles from here.



It’s a week before Christmas and the Mall St. Matthews is predictably buzzing. In a five-minute span, two different shoppers enter Cardboard Heroes looking for an adult-sized Lamar Jackson Ravens’ jersey. They are told the store may have them in stock again … in February.



“This goes on all day. You stand here and you’ll hear...