On Wednesday evening, about 30 Gawker Media employees, representing most of the Gawker blogs, met with union organizers over sandwiches and beer at the Writers Guild in New York to discuss the unionization process and hash out their concerns about the company. The meeting lasted more than two hours.

“It was a very good discussion, and everybody got to say their piece,” Mr. Nolan said. “At the end of it, the interest level was really strong.”

Many details — including which employees will be eligible to join the union — are still being worked out. The current thinking is that only nonmanagement newsroom employees would be able to join. Gawker Media said it had 116 news employees, which includes both writers and editors, across its media properties — though the line between editors and writers is blurry. Employees discussed the unionization efforts on Thursday at the company’s weekly meeting.

Gawker Media has recently experienced a number of executive changes. In December, Nick Denton, the company’s founder, announced that he was stepping down as president and would be sharing managerial responsibilities with a board of six managing partners. In a memo about the change, Mr. Denton also urged the company to focus more on good, relevant writing and less on producing viral articles.

Tommy Craggs, who was named executive editor of Gawker Media as part of the management overhaul, has been a vocal supporter of unions. In 2012, when he was the editor of the Gawker Media sports site Deadspin, he wrote a laudatory remembrance of Marvin Miller, who had recently died and was a labor leader who built the Major League Baseball players union into a force that transformed the sport.