It would be safe to say that D.C. United is living in a new reality these days. Playing in a brand-new stadium, with a bona-fide international megastar in Wayne Rooney, it’s already difficult at times to remember the club’s old reality: wallowing away at RFK Stadium, watching the league pass it by, and waiting for a savior.



That new reality has brought with it a bevy of new eyeballs and with those eyeballs come new opportunities: high-profile sponsorships, partnerships, players, and the like. That interest has now extended to the club’s media rights deal.



With United’s current TV deal with Sinclair Broadcast Group entering an option year, the club has been exploring its local broadcast options. And for the first time in its history, multiple outlets have expressed interest in showing the club’s games.



What’s more, D.C. is poised to sell those rights, something the club has never done. Previous agreements with Comcast...