Gareth Bale files application to trademark his heart goal celebration

Kudos to the lads at Dirty Tackle for breaking an intriguing story regarding man of the moment Gareth Bale.

Just a day before Tottenham’s potentially season defining match against Chelsea on Wednesday, it has been revealed that the Welsh forward is attempting to trademark a logo featuring his number (11) and his (in)famous celebration of making a heart shape with his hands.

The Stellar Group, who represent Gareth Bale, have filed an application with the Intellectual Property Office to trademark the logo. For more info see here.

Almost immediately, fans of rival clubs have pointed out that Bale is far from the only player to use this celebration. For example, Chelsea midfielder Oscar has also used it after scoring a goal.

It seems likely that Gareth Bale is attempting to trademark a logo, much the same as Lionel Messi has done with Adidas.

This is arguably the first time that Bale and his representatives have shown ambition commercially to reach the levels of the modern greats off the pitch.

Tottenham fans will simply be hoping Bale rolls out the heart-hand celebration tomorrow night at Stamford Bridge and in the final games of the season against Stoke and Sunderland.

Video of Gareth Bale heart celebrations is below.