'Brand Monarchy' are valued at a whopping £67.5bn, according to a report by a leading consultancy firm. Pictured is the Queen and Prince Philip, who are celebrating their 70th wedding anniversary

The Royal Family is richer than ever and contributes £1.8billion to Britain's economy each year.

'Brand Monarchy' is valued at a staggering £67.5bn, according to a report by a leading consultancy firm.

It revealed that the royals are tangible assets, including the Crown Estate, the Duchies of Lancaster and Cornwall and the the jewels and art from the Royal Collection, are worth £25.5bn.

The other £42bn comes from the value of benefits estimated from tangible assets such as tourism and trade.

The findings also showed that due to its effect on tourism, the media and other industries, the country's economy is boosted by £1.76bn every year.

Maintaining the Royal Family is around £292million per year, which equates to £4.50 per person - just over 1p each day.

If the British monarchy was a business, it would be the third biggest brand in the world, below Google (which has a brand value of £76.8bn) and above Microsoft (valued at £65.7bn).

Brand Finance's report measured the Royal Family as if it were a business to come to its conclusions.

David Haigh, Brand Finance chief executive, said: 'The monarchy is Britain's national treasure, both symbolically and economically.

'Especially in the age of Brexit, Britain can rely on royal diplomacy to facilitate trade relations with the Commonwealth and the rest of the world.

'It may be a quirky, anomalous, slightly unfair organisation, but economically it is definitely a beneficial one.'

The royals draw millions of tourists every year. In 2016, over 2.7 million tourists visited Buckingham Palace, Windsor Castle, the Palace of Holyroodhouse and other key royal attractions.

In 2016, over 2.7 million tourists visited Buckingham Palace (pictured), Windsor Castle, the Palace of Holyroodhouse and other key royal attractions

Duke and Duchess of Cambridge, Prince George and Princess Charlotte waving to the crowd before departing by sea plane from Victoria Harbour Airport in Canada, in October last year

Prince Charles and Camilla (left) in India two weeks ago and Prince Harry on Remembrance Sunday (right)

The report estimates that the overall uplift to the sector is a staggering £550m, making the contribution to tourism, including merchandise sales, the largest of the benefits generated by the monarchy.

The monarchy's contribution to the media industry and arts is estimated at £50m, due to the 'mystique and popularity' from TV shows, including The Crown and Victoria.

Despite not being strictly related to the Royal Family, British brands can also benefit from them as many foreign customer groups attach an elevated status to the association of Britishness with the royal lifestyle.

The monarchy's contribution to the media industry and arts is estimated at £50m, due to the 'mystique and popularity' from TV shows, including The Crown and Victoria

Pictured is actress Jenna Coleman as Queen Victoria and Tom Hughes as Prince Albert, in the ITV series Victoria

The report states that this contributes to around £150m of British trade.

It adds: 'Members of the Royal Family can also proactively encourage trade by acting as ambassadors for the UK during their international visits.

'Although royal tours are officially only meant to strengthen diplomatic relations, they are often accompanied by an economic and trade delegation campaigning for multimillion deals and promoting the best of Britain's products and services.

'During their visit to Poland and Germany in July, the Duke and Duchess of Cambridge took part in a special startup event in Warsaw showcasing British-Polish tech links, and in Hamburg, they promoted the UK-German Year of Science.

'The Prince of Wales and Duchess of Cornwall's 11-day tour of South-East Asia in November was the most recent example of members of the Royal Family serving as goodwill ambassadors of Britain.'

From events, to businesses, institutions, societies, and finally charities, the royal patronage raises the profile, influence, and in effect also revenue streams, generating an estimated uplift to the economy of approximately £150n

Royal patronage adds prestige to different entities including Royal Ascot, Royal Mail and the Royal British Legion.

Organisations which do not boast the title ‘royal’ in their name, seek royal patronage to be able to identify with the monarchy in their public activities.

Members of the Royal Family serve as patrons or presidents of over 3,000 organisations.

BRAND VALUES 2017 1. Apple - £128bn 2. Google - £76.8bn 3. 'Brand Monarchy' - £67.5bn 4. Microsoft - £65.7bn 5. Facebook - £65.5bn Advertisement

While the maintenance cost of the monarchy comes to around £4.50 per person, this is expected to increase next year.

This is due to the need to cover the £370m refurbishment of Buckingham Palace.

The Sovereign Grant will be raised for 10 years from 15 per cent to 25 per cent of the annual surplus generated by the Crown Estate.

At £42.8m in 2016/17, the monarchy’s official subsidy will cost the taxpayer £76.1m in 2017/18, and £82.2m in the following budget year.

In conclusion, the report states: 'In the 25 years since annus horribilis, the Monarchy has come a long way from scandal to success.

'Today, its universal appeal translates to the attraction of its brand, offering considerable commercial benefits to all businesses and institutions associated with it.

'Especially in the age of Brexit, Britain can rely on the Monarchy to provide constitutional stability and on royal diplomacy to facilitate trade relations with the world.'

Earlier this month, the Paradise Papers revealed £10million of the Queen's cash was ploughed into an offshore fund.

The dossier says cash was secretly funnelled to the Cayman Islands and Bermuda and revealed Bono, members of Donald Trump’s cabinet and businesses including Apple and Facebook also invested in tax havens.

Royal officials have said she had no direct involvement in the investments and they are 'not aware of any tax advantages'.