Microsoft Swivel Trademark

Microsoft has filed a number of trademarks over the last few weeks in the EU Trademark Office, some of which are VERY interesting:

Microsoft Controllers and Remote Controls

On Thursday 20th July 2017, Microsoft filed 4 trademark applications:

Patrol Tech Recon Tech Volcano Shadow, and Winter Forces

All four applications are for the identical thing, namely:

Video game interactive hand held remote controls for playing electronic games; interactive hand held remote controls for playing electronic video games; controllers for game consoles.

Check out the applications here:

Microsoft Minecoin

This is possibly a bit more interesting though, Microsoft have also applied for an EU trademark for ‘MineCoin’

This has been reported, but not very widely, here’s the application details, it’s been applied for for the following products:

Goods and services

English (en) 9 Computer software; computer game software; computer games.

Computer software; computer game software; computer games. 36 Virtual currency for use in on-line community; virtual currency for use in gaming; providing a virtual currency for use by members of an on-line community via a global computer network; providing a virtual currency for use by members of a gaming community.

Virtual currency for use in on-line community; virtual currency for use in gaming; providing a virtual currency for use by members of an on-line community via a global computer network; providing a virtual currency for use by members of a gaming community. 42Non-downloadable software; non-downloadable computer game software; games played on-line. The Fact that this was a priority application filed in Azerbaijan suggests this is a big deal Microsoft Swivel Finally, there’s a very significant trademark application filed by Microsoft for ‘Swivel’ for a range of goods and services, with a priority filing date in January in Lesotho. This, again, suggests it’s a very big deal: Full details as follows: Goods and services English (en) 9 Computer software; computer hardware; computer software for broadcasting, transmitting, receiving, accessing, viewing, uploading, downloading, sharing, integrating, encoding, decoding, displaying, formatting, organizing, storing, caching, transferring and streaming of data, text, games, game content, digital media, images, music, audio, video, movies and animations; application programming interface (API) software for broadcasting, transmitting, receiving, accessing, viewing, uploading, downloading, sharing, integrating, encoding, decoding, displaying, formatting, organizing, storing, caching, transferring and streaming of data, text, games, game content, digital media, images, music, audio, video, movies and animations; computer software for electronic mail, messaging, chat and social networking; software for purchasing and subscribing to digital media content; computer software development tools; software for developing and publishing applications for interactive streaming; software development kits (SDK’s) for developing software for broadcasting, transmitting, receiving, accessing, viewing, uploading, downloading, sharing, integrating, encoding, decoding, displaying, formatting, organizing, storing, caching, transferring and streaming of data, text, games, game content, digital media, images, music, audio, video, movies and animations; software that enables users to designate specific content for future viewing; software for television (TV) programming; electronic game, music and movie streaming devices; game consoles and controllers; game software; computer game software; electronic game software; video game software; computer software for management and storage of digital media; computer software for accessing, browsing and searching online databases; software for filtering internet searches; software, namely, parental control software for use in restricting access to online videos and games; audio recordings featuring music; video recordings; downloadable music files; downloadable movies and documentaries; downloadable movies; electronic publications; software that allows gamers to live broadcast their games from a gaming console, or to watch games being played by others.

Computer software; computer hardware; computer software for broadcasting, transmitting, receiving, accessing, viewing, uploading, downloading, sharing, integrating, encoding, decoding, displaying, formatting, organizing, storing, caching, transferring and streaming of data, text, games, game content, digital media, images, music, audio, video, movies and animations; application programming interface (API) software for broadcasting, transmitting, receiving, accessing, viewing, uploading, downloading, sharing, integrating, encoding, decoding, displaying, formatting, organizing, storing, caching, transferring and streaming of data, text, games, game content, digital media, images, music, audio, video, movies and animations; computer software for electronic mail, messaging, chat and social networking; software for purchasing and subscribing to digital media content; computer software development tools; software for developing and publishing applications for interactive streaming; software development kits (SDK’s) for developing software for broadcasting, transmitting, receiving, accessing, viewing, uploading, downloading, sharing, integrating, encoding, decoding, displaying, formatting, organizing, storing, caching, transferring and streaming of data, text, games, game content, digital media, images, music, audio, video, movies and animations; software that enables users to designate specific content for future viewing; software for television (TV) programming; electronic game, music and movie streaming devices; game consoles and controllers; game software; computer game software; electronic game software; video game software; computer software for management and storage of digital media; computer software for accessing, browsing and searching online databases; software for filtering internet searches; software, namely, parental control software for use in restricting access to online videos and games; audio recordings featuring music; video recordings; downloadable music files; downloadable movies and documentaries; downloadable movies; electronic publications; software that allows gamers to live broadcast their games from a gaming console, or to watch games being played by others. 35 Advertising and marketing; promoting the goods and services of others; retail store services; online retail store services; retail store services featuring gaming videos, gaming hardware and game software; retail store services featuring virtual goods and merchandise for use by members of an online community in connection with a designated website featuring streaming video games and related content; promotional sponsorship of games, gamers, and gaming events; arranging sponsorships for others; administration and coordination of team leagues in the field of video gaming; administration and coordination of recreational opportunities for individuals who wish to participate in team leagues; providing a searchable website, portal, forum, application, and database where advertisers, marketers, and content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; promoting the goods and services of others through placing advertising in conjunction with gaming; design of advertisements and advertising material for others.

Advertising and marketing; promoting the goods and services of others; retail store services; online retail store services; retail store services featuring gaming videos, gaming hardware and game software; retail store services featuring virtual goods and merchandise for use by members of an online community in connection with a designated website featuring streaming video games and related content; promotional sponsorship of games, gamers, and gaming events; arranging sponsorships for others; administration and coordination of team leagues in the field of video gaming; administration and coordination of recreational opportunities for individuals who wish to participate in team leagues; providing a searchable website, portal, forum, application, and database where advertisers, marketers, and content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; promoting the goods and services of others through placing advertising in conjunction with gaming; design of advertisements and advertising material for others. 38 Streaming of digital media content on the Internet; streaming of games on the Internet; streaming of audio, video and audiovisual material on the Internet; video on demand transmission services; providing user access to digital data and content in a data network; providing a website for live streaming gaming content, music, audio, video and animations; providing access to game-related information, audio, music, video and animation via websites; online forums for transmission of messages among computer users; providing internet chat rooms; audio broadcasting; video broadcasting; electronic mail and messaging services; communications services, namely, transmission of voice, audio, visual images and data by telecommunications networks, wireless communication networks, the Internet, information services networks and data networks; broadcasting and webcasting services; music and movie streaming and broadcasting services; transmission of news.

Streaming of digital media content on the Internet; streaming of games on the Internet; streaming of audio, video and audiovisual material on the Internet; video on demand transmission services; providing user access to digital data and content in a data network; providing a website for live streaming gaming content, music, audio, video and animations; providing access to game-related information, audio, music, video and animation via websites; online forums for transmission of messages among computer users; providing internet chat rooms; audio broadcasting; video broadcasting; electronic mail and messaging services; communications services, namely, transmission of voice, audio, visual images and data by telecommunications networks, wireless communication networks, the Internet, information services networks and data networks; broadcasting and webcasting services; music and movie streaming and broadcasting services; transmission of news. 41 Entertainment services; entertainment services, namely, providing online games; entertainment services, namely, live streaming content; entertainment services, namely, video on demand; entertainment services, namely, providing online videos featuring games being played by others; entertainment services, namely, live performances by musical groups; entertainment services, namely, live performances by video game players; entertainment services, namely, providing a web site where users can access and view gaming-related information, music, videos, movies and animation; providing information and news relating to gaming and music; blogs featuring articles on gaming and gaming-related activities; arranging and conducting competitions for video game players; entertainment services, namely, providing non-downloadable prerecorded music, information in the field of music, and commentary and articles about music, all via a global computer network; providing online non-downloadable videos featuring music; live music concerts; music production and publishing; entertainment services, namely, organizing and producing gaming and music events; organizing, conducting and operating video game tournaments; organizing video gaming leagues; organization of gaming competitions, namely, organizing electronic, computer and video game competitions; providing online news, information and commentary in the fields of e-sports, video gaming, video games and video game players; entertainment services, namely, providing on-line video games via social networks; providing enhancements within online video games, namely, enhanced levels of game play; publishing of game software; providing virtual environments in which users can interact through social games for recreational purposes; providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; organizing educational and entertainment conferences for software developers in the field of software development and gaming; organizing conferences in the field of gaming, video gaming and digital content; education and training services in the field of software development; publishing of books, electronic books, magazines, periodicals, literary works, visual works, audio works, and audiovisual works; publishing of online works of others featuring user-generated text, audio, video, and graphics; providing online publications in the nature of books, magazines, periodicals, journals, blogs and articles; entertainment services, namely, providing online non-downloadable music tailored to viewer’s programming preferences; arranging of contests and sweepstakes; entertainment services, namely, providing non-downloadable movies and documentaries; providing information, news and commentary in the field of gaming and entertainment; providing an online website portal for consumers to play on-line computer games and electronic games and share game enhancements and game strategies; providing educational training, namely, online tutorials in the field of video gaming and video games; providing an Internet website portal featuring content in the field of video games and video game players.

Entertainment services; entertainment services, namely, providing online games; entertainment services, namely, live streaming content; entertainment services, namely, video on demand; entertainment services, namely, providing online videos featuring games being played by others; entertainment services, namely, live performances by musical groups; entertainment services, namely, live performances by video game players; entertainment services, namely, providing a web site where users can access and view gaming-related information, music, videos, movies and animation; providing information and news relating to gaming and music; blogs featuring articles on gaming and gaming-related activities; arranging and conducting competitions for video game players; entertainment services, namely, providing non-downloadable prerecorded music, information in the field of music, and commentary and articles about music, all via a global computer network; providing online non-downloadable videos featuring music; live music concerts; music production and publishing; entertainment services, namely, organizing and producing gaming and music events; organizing, conducting and operating video game tournaments; organizing video gaming leagues; organization of gaming competitions, namely, organizing electronic, computer and video game competitions; providing online news, information and commentary in the fields of e-sports, video gaming, video games and video game players; entertainment services, namely, providing on-line video games via social networks; providing enhancements within online video games, namely, enhanced levels of game play; publishing of game software; providing virtual environments in which users can interact through social games for recreational purposes; providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; organizing educational and entertainment conferences for software developers in the field of software development and gaming; organizing conferences in the field of gaming, video gaming and digital content; education and training services in the field of software development; publishing of books, electronic books, magazines, periodicals, literary works, visual works, audio works, and audiovisual works; publishing of online works of others featuring user-generated text, audio, video, and graphics; providing online publications in the nature of books, magazines, periodicals, journals, blogs and articles; entertainment services, namely, providing online non-downloadable music tailored to viewer’s programming preferences; arranging of contests and sweepstakes; entertainment services, namely, providing non-downloadable movies and documentaries; providing information, news and commentary in the field of gaming and entertainment; providing an online website portal for consumers to play on-line computer games and electronic games and share game enhancements and game strategies; providing educational training, namely, online tutorials in the field of video gaming and video games; providing an Internet website portal featuring content in the field of video games and video game players. 42 Design and development of computer hardware and software; providing interactive sites that enable online users to create personal profiles; providing online non-downloadable software and software as a service in the field of live streaming; providing online non-downloadable software and software as a service in the field of video on demand; storage of electronic media, namely, images, text, video, and audio data; providing temporary use of online non-downloadable software and software as a service featuring software for broadcasting, transmitting, receiving, accessing, viewing, uploading, downloading, sharing, integrating, encoding, decoding, displaying, formatting, organizing, storing, caching, transferring and streaming of data, text, games, game content, digital media, images, music, audio, video and animations; providing temporary use of online non-downloadable software and software as a service featuring software for electronic mail, messaging, chat and social networking; providing temporary use of online non-downloadable software and software as a service featuring software for purchasing and subscribing to digital media content; providing temporary use of online non-downloadable software and software as a service featuring software for developing and publishing applications for interactive streaming; providing temporary use of online non-downloadable software and software as a service featuring software for management and storage of digital media; computer software consulting services in the field of gaming technology and graphics software; computer programming services; providing temporary use of non-downloadable game software; platform as a service (PaaS) featuring computer software platforms for gaming and graphic design; providing virtual computer systems and virtual computer environments through cloud computing; providing cloud computing services; computer services, namely, cloud hosting provider services; providing virtual computer systems, graphics processing units (GPUs), and virtual computer environments through cloud computing; design and development of computer hardware, software and peripherals for others; Application service provider (ASP), namely, hosting computer software applications of others; hosting of third party digital content in the nature of photos, videos, audio, music, text, data, images, software, applications, games, web sites and other electronic works on the Internet; hosting of digital content on the Internet; computer hardware, software, application, and network consulting services; digital and electronic file data transfer from one computer format to another; provision of Internet and computer network search engines; graphic design services; Software as a Service (SAAS) featuring software for facilitating audio, video and digital content creation, subscription services and one-time purchases; creating an online community for computer users to participate in discussions, obtain feedback, form virtual communities, and engage in social networking; software maintenance, installation and update services.

Design and development of computer hardware and software; providing interactive sites that enable online users to create personal profiles; providing online non-downloadable software and software as a service in the field of live streaming; providing online non-downloadable software and software as a service in the field of video on demand; storage of electronic media, namely, images, text, video, and audio data; providing temporary use of online non-downloadable software and software as a service featuring software for broadcasting, transmitting, receiving, accessing, viewing, uploading, downloading, sharing, integrating, encoding, decoding, displaying, formatting, organizing, storing, caching, transferring and streaming of data, text, games, game content, digital media, images, music, audio, video and animations; providing temporary use of online non-downloadable software and software as a service featuring software for electronic mail, messaging, chat and social networking; providing temporary use of online non-downloadable software and software as a service featuring software for purchasing and subscribing to digital media content; providing temporary use of online non-downloadable software and software as a service featuring software for developing and publishing applications for interactive streaming; providing temporary use of online non-downloadable software and software as a service featuring software for management and storage of digital media; computer software consulting services in the field of gaming technology and graphics software; computer programming services; providing temporary use of non-downloadable game software; platform as a service (PaaS) featuring computer software platforms for gaming and graphic design; providing virtual computer systems and virtual computer environments through cloud computing; providing cloud computing services; computer services, namely, cloud hosting provider services; providing virtual computer systems, graphics processing units (GPUs), and virtual computer environments through cloud computing; design and development of computer hardware, software and peripherals for others; Application service provider (ASP), namely, hosting computer software applications of others; hosting of third party digital content in the nature of photos, videos, audio, music, text, data, images, software, applications, games, web sites and other electronic works on the Internet; hosting of digital content on the Internet; computer hardware, software, application, and network consulting services; digital and electronic file data transfer from one computer format to another; provision of Internet and computer network search engines; graphic design services; Software as a Service (SAAS) featuring software for facilitating audio, video and digital content creation, subscription services and one-time purchases; creating an online community for computer users to participate in discussions, obtain feedback, form virtual communities, and engage in social networking; software maintenance, installation and update services. 45Online social networking services; online social networking services, namely, facilitating social introductions or interactions among individuals; social networking services in the fields of entertainment, gaming and application development; providing information about social networks where users participate in online gaming, online video games and online video gaming applications; providing an Internet website portal for engaging in social networking; providing information, news, commentary in the field of social networking. Loading...