Falling asleep in your makeup has long been a cardinal sin of beauty, sharing a level of skin offense second only to sunbathing. But, like soaking up Vitamin D, there’s something so-wrong-it's-right about the immediate result that the beauty world has recently seemed to overcome the long-term consequences. Just look at Fashion Week runways like Marc Jacobs, Balenciaga, or Proenza Schouler, where backstage pro Diane Kendal can often be spotted applying eyeliner, then diluting it with a moisturizer-soaked cotton swab until it achieves the perfect smolder-y level of lived-in. Or flip through Stephane Marais’s early work with Linda Evangelista, whom he is rumored to have asked to sleep in a smoky eye before at least one shoot for a perfectly imperfect appeal. Makeup artist Charlotte Tilbury goes a step beyond giving the look to clients like Sienna Miller: She practices what she preaches, washing her face and then re-applying makeup before bed every night.

The good news is, thanks to a new generation of products, you, too, can face-plant in your eyeliner, mascara, and BB cream without guilt. Tilbury designed her Rock n’ Kohl eyeliner to create self-described “bedroom eyes” that last from the moment your head hits the pillow well into the next day, while a swipe or two of Eyeko’s latest mascara, Rock Out & Lash Out, creates intentionally sooty she's-with-the-band lashes (and requires only warm water to wash off in case you wake up miles away from your cleanser). Taking the concept one step further, BB Night Beauty Balm from Dr. Jart+ was developed to improve your skin while you sleep, blurring imperfections and brightening skin overnight. Here, four products that ensure being bad has never looked so good.