The killing of journalist and Saudi dissident Jamal Khashoggi has left much of the business world in a difficult position. Due to the timing of his death—assumed to be October 2, the day he entered the Saudi consulate in Istanbul and was never seen again—the incident was very much in the headlines on the eve of the Future Investment Initiative, a.k.a. “Davos in the Desert,” the conference put on by the Saudi government as part of Crown Prince Mohammed bin Salman’s grand vision for diversifying the kingdom’s economy. And even though everyone from Wall Street to Silicon Valley has happily accepted that sweet, sweet Saudi cash with no plans to return it, the upper echelons of the business and tech worlds knew a photo-op with the grinning prince at that precise time wouldn’t be the best look. Ultimately, everyone from Uber’s Dara Khosrowshahi to JPMorgan’s Jamie Dimon to BlackRock’s Larry Fink to SoftBank‘s Masayoshi Son to even Goldman Sachs’s Dina Powell, sent their regrets. But now that one whole month has passed since the pre-meditated murder of a U.S. resident, most of them are basically ready to drop the charade.

Last week alone, Dimon told Axios flat out that pulling out of the event was basically a P.R. move; John Flint, chief executive of HSBC, said that while he, too, ditched the F.I.I., he doesn’t even want to think about “disengaging from Saudi Arabia”; and Fink, champion of corporate social responsibility, commented that while the government has taken responsibility for it being a murder, “everybody has their own theories” about who did it. And on Monday, SoftBank’s Son—who pulled out of the conference as a speaker and attendee just shortly before it began—said that despite the “horrible” turn of events, the true humanitarian move here is to keep doing business as usual with Saudi Arabia.

“We want to see those responsible held accountable,” Son said at a news conference at his company’s earnings presentation in Tokyo. “At the same time, we have also accepted responsibility to the people of Saudi Arabia, an obligation we take quite seriously to help them manage their financial resources and diversify their economy.” He added, “As horrible as this event was, we cannot turn our backs on the Saudi people, as we work to help them in their continued efforts to reform and modernize their society.”

Of course, “wanting to see those responsible held accountable” is an interesting take, given the broad consensus that the person responsible is M.B.S.—the guy with whom Son is still ostensibly conducting incredibly fruitful business. (After claiming to know nothing about Khashoggi’s killing whatsoever, the kingdom admitted the murder had been a pre-meditated hit, and experts believe it’s highly unlikely a 15-man operation like this would have gone down without the de facto ruler’s knowledge.) But, hey, Son is all about the people. “As a businessman,” he added, “I believe I should not be involved in the political side of such a case.”