Football in the state of Texas carries a whole different demeanor when the Longhorns are playing well. Whether you’re a Texas fan or not, they’re seemingly the most talked about program.

Wall Street Journal and 247Sports listed the Top 15 most valuable college football programs in America, where only three programs are valued at over $1 billion.

Texas snagged the No. 1 spot, where head coach Tom Herman has steered the Longhorns into becoming College Football Playoff hopefuls. Clemson is notably absent from the list, although they’ve won two national titles in the past four seasons.

Imagine the increase in revenue if Texas were to actually advance to the National Championship this year.