The Associated Press (AP) is partnering with blockchain journalism startup Civil to license articles for, Digiday reported Tuesday.

Civil Media Company is planning to license the AP’s content to its various newsrooms as one aspect of the deal, according to the report. Another aspect will see AP and Civil collaborating to track Civil newsrooms’ original content and enable more effective licensing for the blockchain startup.

Civil founder and CEO Matthew Iles told Digiday that the partnership was aimed at ensuring content creators receive credit – both in name and compensation – for the works they produce. At present, media companies estimate that anywhere between 50 and 70 percent of content is republished without either attribution or compensation, he said.

AP senior vice president of strategy and enterprise development agreed, saying “right now, we send something out on the internet, and we can’t really track it in all the ways it’s consumed.”

He added:

“When you’re licensing content to a legacy media company, you can pretty well track it. But on the internet, it’s never been easy. When we do contracts with people, we establish their rights to use it, and they’re generally followed. But when it’s published, it’s freely available for people to scrape and cut and paste. It used to be, we just worried about people using it for free.”

He added that news articles may now even be used to spread misinformation or fake news on occasion.

“This presents an opportunity to have a real track record of who’s allowed to publish content and how it’s being used,” he said.

An AP spokesperson confirmed the partnership, telling CoinDesk that the wire service “is happy to be collaborating with Civil to make AP content available to the newsrooms publishing on the platform and to learn more about how blockchain technology can be used to protect content and support good journalism.”

AP image via chrisdorney / Shutterstock