A fur coat made completely of male chest hair has been made available to buy.

Priced at Â£2,499, the limited edition garment - commissioned by dairy company Arla to launch the male-targeted chocolate milk Wing-co - takes up to 200 hours to put together.

Each fur coat comprises around one million hairs.

The clothing item is described as a statement protesting against emasculating fashion.

A Wing-co spokesperson said: "We commissioned the Man-Fur Coat as a wake-up call for the nation's gents.

"[The coat is] a way to encourage them to readopt the values of assured 'men's men' from yesteryear who would laugh nonchalantly in the face of adversity and be proud of their abundant manliness."

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