On Facebook Saturday morning, the NRA posted a short membership-drive video along with a brief message.

"Stand and Fight for our Kids' Safety by Joining NRA," it said . "Today's protests aren't spontaneous. Gun-hating billionaires and Hollywood elites are manipulating and exploiting children as part of their plan to DESTROY the Second Amendment and strip us of our right to defend ourselves and our loved ones."

Meanwhile on NRA TV ...

On Thursday evening, NRA TV posted a clip on its YouTube channel entitled "A march for their lies" where the host addressed the Parkland students and said that if their friends hadn't died, "no one would know your names.""To all the kids from Parkland getting ready to use your First Amendment to attack everyone else's Second Amendment at your march on Saturday, I wish a hero like Blaine had been at Marjory Douglas High School last month," Colion Noir said. "Because your classmates would still be alive and no one would know your names. And because the media would have completely and utterly ignored your story the way they ignored his."