“All the stylists must still be on holiday.” “She looks like she lost her stylist.”

So went some of the Twitter asides on Sunday evening as Golden Globes watchers took to social media to variously applaud and excoriate their favorite celebrities and the clothes they chose to wear on the red carpet.

After all, it is by now common knowledge that few people making a public appearance in Hollywood decide what to wear on their own. Instead they do so with the help of a host of increasingly famous-in-their-own-right individuals, whose job it is to advise them which look is right for which awards ceremony, hence protecting them, at least in theory, from any truly embarrassing fashion-related faux pas. (I did say in theory.)

Also to help solve the physical conundrums that plague even the most worked out and well supported among us.

What is less common knowledge is that this practice has trickled down to all levels of the dressing world. It may be one of the growth sectors of the 2020s.