Tim Cook’s stock is dropping. No, not his actual shares, though they are, too.

Rather, Cook is auctioning himself off for an hour-long lunch at the company’s Cupertino, Calif.-headquarters along with V.I.P. tickets to a keynote address at an Apple event. The highest bid currently stands at $125,000, or about 1,200 shares of Apple AAPL, -3.17% , which is quite a bit lower than what similar offers garnered in the prior three years.