It’s going to be a Kindle kind of holiday for many folks around the globe. Amazon.com today said that it is selling Kindles at a rate of more than one million per week — marking the third consecutive week that it has topped that milestone.

The Seattle online retailer is notoriously quiet about the sales performance of the Kindle, and the latest press release did not break out how individual devices, such as the newly-released Kindle Fire, are performing.

However, Amazon did say that the Fire — launched just 11 weeks ago — is the best selling product on the site.

“Kindle Fire is the most successful product we’ve ever launched – it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand,” said Dave Limp, vice president of Kindle. “In fact, demand is accelerating – Kindle Fire sales increased week over week for each of the past three weeks.”

Complaints have risen about certain features of the $199 Kindle Fire, including troubles connecting to Wi-Fi networks. But, even so, Goldman Sachs said this week that it expects Amazon to sell more than six million Kindle Fires this year.

Previously on GeekWire: Analyst: iPad holiday sales ‘light’ as Kindle Fire competition heats up