It’s impossible to deny the spending power of women. They are responsible for 70 to 80% of consumer spending in the United States and play a major role in influencing the buying choices of their friends and family. With the cannabis market in legal states projected to grow 150% by 2021, female consumers are also playing a major role in shaping the industry through embracing cannabis as a wellness product.

Women are increasingly turning to cannabis for health reasons with menstruation, menopause and sex listed as the top conditions they are treating. They are consuming cannabis at higher rates than before and boosting sales of items like infused candy, baked goods and skin care products. They look to companies that can reflect marijuana’s evolution in their lives and seek out ways to responsibly consume without disrupting the flow of their lives.

Kate Miller and Anna Duckworth are the cofounders of Miss Grass, a women-centered cannabis magazine that has been deemed the “Goop of Cannabis.”

– Read the entire article at Forbes.