In spite of all the similarities between this new tri-colored Zenith 36,000 VpH El Primero and previous models, this watch will absolutely fill a void for a modern sized El Primero in a conservative case with the trademark tri-color dial. It is our opinion that this watch will actually be the backbone of the entire El Primero collection. It will has a retail price of around 7,700 CHF or $8,600. It is not a limited edition, and more details can be seen here.