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Apollo 11 mission had two modules

Lunar module - which descent to moon carrying two astronauts

command / service module- CSM was designed to return astronauts from the lunar surface on a direct-descent mission to earth and splash down.

Direct telecast from the Command service module is not possible but CSM stored the recording of conversation which is transmitted by LM (which occur once in a rotation because the LM is stationary while CSM is orbiting the moon) then CSM sents to earth.

In this image you can see the high gain antennas which are used in transmission of live data

This is the actual camera used in Apollo

Originally, these slow-scan television (SSTV) cameras, running at 10 frames-per-second (fps), produced only black and white pictures and first flew on the Apollo 7 mission in October 1968.

NASA states as

The equipment onboard the Apollo Command Module that was used to make the recordings was called the Data Storage Equipment (DSE). Its contents were transmitted to the ground periodically during the mission. Also, the Command Module DSE had the capability to record data live during certain periods from the Lunar Module as it flew separately in lunar orbit. The equipment used aboard the Lunar Module to make the recordings was called the Data Storage Electronics Assembly (DSEA). It made recordings onboard the Lunar Module, but the DSEA flown on the Eagle during Apollo 11 malfunctioned. As a result, many of its recordings are barely, if at all, audible, with a constant high-pitched background tone. In the attached database, the recordings that are virtually inaudible are highlighted, but they are available on the web to ensure a complete release of the recordings made during the mission.

and

The portion of the broadcast spectrum traditionally used for video was sending vital ship data to Earth, and there was no room left for the standard black-and- white video format of the era: 525 scan lines of data at 30 frames per second, transmitted at 4.5 MHz. So Lebar helped devise a smaller "oddball format" – 320 scan lines at 10 fps, transmitted at a meager 500 kHz. Tracking stations back on Earth would take this so-called slow-scan footage, convert it for TV broadcast, and beam it to Mission Control, which would send it out for the world to see.

Transmission stations

To ensure a direct transmission signal from the moon, NASA had to maintain stations in three continents – two in Australia (the Honeysuckle Creek Tracking Station near Canberra and the Parkes Radio Observatory surrounded by sheep paddocks west of Sydney); one at the Goldstone Deep Space Communications Complex in the Mojave Desert of California; and one at the Madrid Manned Flight Tracking Site in Spain........ the tracking stations with a direct line on the Apollo 's signal were the ones in Australia. The 200-foot-diameter radio dish at the Parkes facility managed to withstand freak 70 mph gusts of wind and successfully captured the footage, which was converted and relayed to Houston.

location of receiver in earth