And other research suggests password sharing of SVOD is not at epidemic levels. A little over 4% of subscribers said they share their password outside their family circle, while 42% say they share it with family members, according to a survey of 1,007 U.S. adults conducted in April by IBM Cloud Video's Clearleap division. About half of millennials said they have used someone else's password to try an SVOD service like Netflix, according to the IBM survey; however, once they subscribe, they are no more likely to share their own password outside the family circle than anyone else.