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An artist rendering of the Toboggan Run at Super Bowl Boulevard in New York City.

(NFL)

Super Bowl XLVIII at MetLife Stadium will be the first open-air cold-weather competition of its kind, and to celebrate, New York City will host a football-themed winter extravaganza, centered around Times Square, during the week leading up to the big game.

Super Bowl Boulevard — a 14-block outdoor celebration — will be set up on Broadway between 34th and 47th streets and will take place Jan. 29 through Feb. 1, from noon to 10 p.m.

Event organizers expect more than a million people to attend the attractions which include autograph signings from NFL stars and a visual display against the exterior of Macy's Herald Square.

All events are free, with the exception of the Toboggan Run, an eight-lane, 180-foot long, 60-foot high wintry slide capable of handling up to 1,000 riders per hour.

The offerings include:

Super Bowl virtual theater

When: Jan. 29-Feb. 1, every half hour from 5:30-9:30 p.m. (Regardless of the weather).

Where: Macy's storefront in Herald Square, 34th Street and Broadway

The visual celebration of football — an 8-minute 3D movie — will be on display on Macy's storefront.

NFL shop at Macy's Herald Square

When: Jan. 17 -Feb. 4; 10 a.m.-10 p.m.

Where: Macy's

This promises to be the largest NFL Super Bowl shop of game day gear and customizable merchandise. There will be player signings and giveaways daily.

NFL Rush Zone and NFL Play 60

When: Jan. 29-Feb. 1; noon-10 p.m. The NFL PLAY 60 Field experience will be open from noon-5 p.m. daily.

Where: Between 34th and 35th streets

This event creates an animated NFL play zone, designed for children ages 6 to 13.

A file photo of Drums of Thunder percussionists from the Hillside Elementary School in Montclair, who will perform on the concert stage.

Autograph and concert stage

When: Jan. 29 - Feb. 1; Autographs: noon-5 p.m. daily; Concerts: 8 p.m. daily.

Jan. 29 — at 7:30 p.m. Jets Flight Crew cheerleaders; at 8:30 p.m. Bacon Brothers

Jan. 30 &mdsah; at 7:30 p.m. Drums of Thunder, percussionists from the Hillside Elementary School in Montclair; at 8:30 p.m. Performer Michael Cavanaugh, made famous for his piano/lead vocals in the Broadway Musical "Movin' Out."

Jan. 31 — at 7:30 p.m. The New Jersey Youth Chorus; 8:30 a segment from the Greenwich Village club, Cafe Wha?

Feb. 1 — at 7:30 p.m. Super Bowl Gospel Celebration; Blondie and Debbie Harry at 8:30 p.m.

Where: Between 39th and 40th streets

NFL stars will host free autograph signings. Each night, the stage will come alive with musical acts.

An artist's rendering of the planned toboggan run on Super Bowl Boulevard along Broadway in Manhattan.

Toboggan run

When: Jan. 29-Feb. 1; noon-10 p.m.

Where: Between 40th and 41st streets

A 60-foot tall and 180-foot long, 8-lane sledding course will create a wintry ride for family members of all ages. This is the only paid attraction on Super Bowl Boulevard.

How much: Tickets are $5 per ride and can be purchased at the ticket kiosks at Three Bryant Park Plaza, 40 West 40th St. or at the NFL Shop at Super Bowl in Macy's. All proceeds will benefit MillionTreesNYC.

Matt Bogart, Jarrod Spector, Ryan Jesse and Dominci Nolfi of the "Jersey Boys" musical.

Roman numerals

When: Jan. 29-Feb. 1; noon-10 p.m.

On Jan. 29, cast members of the hit Broadway musical "Jersey Boys" will perform as part of the reveal of the Roman numerals, as will the Boys Choir of Harlem, beginning at 6 p.m.

On Jan. 30 "Rock of Ages" cast members will perform at 5 p.m.

Where: Between 42nd and 43rd streets

The 20-foot-tall Super Bowl XLVIII Roman Numerals will light up Broadway and provide a photo backdrop for NFL fans.

Vince Lombardi Trophy display

When: Jan. 29-Feb. 1; noon-10 p.m.

Where: Between 43rd & 44th streets

Take a photo with the Vince Lombardi Trophy, before it's awarded to the winning Super Bowl team.

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