NEW YORK (TheStreet) -- Apple (AAPL) - Get Report shares are up 0.08% to $115.15 on Friday morning as Best Buy (BBY) - Get Report today becomes the first national retailer to sell the Apple Watch in stores and online.

"The Apple Watch is a big addition to our stores and website, and we know our customers want it," Best Buy's senior category officer Jason Bonfig told Fortune.

Among the 16 models that will be featured at the Best Buy stores will be the Apple Watch Sport and the stainless steel Watch lines. However, the tech giant will keep the Apple Watch Edition exclusive to its stores only.

Previously, customers could only buy the Apple Watch on the company's website or directly from Apple Stores.

Also, Apple recently got rid of its website 'store.apple.com' and instead added a 'buy' button next to all of the products on its main website, 'apple.com.' The transition is to help customers in the way they shop, Fortune noted.

According to TechCrunch, the change is "to give customers one simple destination to learn and buy without navigating between two different sites," an Apple spokesperson stated.

Separately, TheStreet Ratings team rates APPLE INC as a Buy with a ratings score of B+. TheStreet Ratings Team has this to say about their recommendation:

"We rate APPLE INC (AAPL) a BUY. This is driven by several positive factors, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, robust revenue growth and notable return on equity. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook."

Highlights from the analysis by TheStreet Ratings Team goes as follows: