The St. Louis County and Municipal Police Academy, is offering a “fun” and “entertaining” seminar on dealing with the media as part of their continuing education program for law enforcement officers.

Following in the wake of shooting death of teen Michael Brown and the heavily criticized response by militarized police to protestors involving teargas, officers arresting members of the media, and inflammatory comments made by officers to reporters and protestors alike, the academy is offering the 8-hour voluntary seminar at their headquarters for “top-level decision-makers, command staff, and supervisors.”

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The downloadable application (.pdf) to attend the seminar on Oct. 24, promises “OFFICER-INVOLVED SHOOTING — YOU CAN WIN WITH THE MEDIA,” with an overview of do’s and don’ts including, “Meet the 900-Pound Gorilla” and “Feeding the Animals.”

The application begins by stating, “The shooting death of a black teenager by a white police officer on August 9th in Ferguson, Missouri and the events that followed were tragic. In addition to the Ferguson case study, this fast-paced class is jam-packed with the essential strategies and tactics, skills and techniques that will help you WIN WITH THE MEDIA!”

The flyer promises the seminar will be more than just educational, adding, “The training is also highly entertaining : numerous video clips illustrate key points, and there is NO PowerPoint! You will learn a lot, and you’ll have fun doing it!”

Among topics to be discussed:

Meet the 900-Pound Gorilla

DWI and the Media

Feeding the Animals

“No comment” is a comment

Don’t Get Stuck on Stupid!

Managing Media Assault and Battery

Managing the Media When Things Get Ugly (think Ferguson)

Managing the Media in a Crisis (including lessons learned from the Newtown, CT school shooting.)

The seminar will be conducted by an outside instructor, Rick Rosenthal, President of RAR Communications, and is recommended for “upper-echelon law enforcement professionals who ever expect to face media contact will benefit.”

Attendance has been limited to the first eighty respondents.