Slow fashion, (the alternative to fast fashion and part of what has been called the "slow movement") advocates for principles similar to the principles of slow food, which are:

Good: quality, flavorsome and healthy food

Clean: production that does not harm the environment

Fair: accessible prices for consumers and fair conditions and pay for producers

But this all makes it more pricey right! So, it appears to be a trendy money making scheme!?

...At the end of the day, any clothing line is a business, yes, but it is what they do with their money and how and where their garments are made, which makes it ethical and sustainable.

Either way, any business hopes to make profit... so lets quit complaining about it being a scheme to make money. If it is a business for the better, then I certainly know where I prefer my hard earned money to go!! That is your choice! :D

On the other hand... go ahead and call it a trend :P

If eco fashion/ sustainable fashion/ slow fashion is in the limelight and shining in the news and at the core of social media, even if it is being tagged as a so called current trend, then I am also not complaining! ;) That is the beautiful power of marketing being used and benefiting the movement... If more people are being influenced by this awesome trend then that's great! :D

but let's just be really clear on one thing...

eco fashion isn't going anywhere!