Mattel, WWE and Toys R Us are all joining forces for a special initiative. The toy company will make an exclusive John Cena action figure for charity.

You will find the new John Cena action figure only in Toys R Us stores from August 15th. For every purchase of the action figure, Mattel will donate a portion of the proceeds to the Make-A-Wish foundation.

Cena is one of the most active patrons of Make-A-Wish. He has granted hundreds of wishes. And even this new figure is part of this.

The new action figure depicts Cena in the red white and blue with his logo as the stripes. This new gear was the result from Alex, a Make-A-Wish kid from LA. He worked with Mattel and WWE to develop the action figure. Of course, he also met Cena, too.

“At Make-A-Wish, we have heard over and over again how wishes have the power to bring families and communities closer together for the better. “This is a case where wishes have inspired three of our sponsors to work collaboratively to bring the life-affirming nature of a wish to more wish kids, and we could not be more excited.” said David Williams, Make-A-Wish America president and CEO to ToyNews.