B2B marketers are always eager to learn anything they can about improving their lead generation and appointment setting campaigns.

Marketing tips are a dime a dozen. Businesses can basically get them anywhere – even from the unlikeliest places.

Startups use certain tried and tested strategies in marketing their products and generate leads via a limited amount of resources. These can also be used by experienced B2B companies to secure marketing and sales efficiency.

QuezMedia.com CEO Jose Vasquez has listed three important ways to maximize your marketing activities as published on the Huffington Post:

Know Your Funnels

In the modern era, most of your leads will come from online sources, but you’ll have multiple sources of potential leads. Knowing the types of customers that come from each medium is key to segmenting your lead pool properly; for example, a lead that visits your site directly may already be familiar with your brand, while a lead from a referral site might have only seen your name mentioned in passing. Funnel your traffic to appropriate areas of your site when you can, and segment your follow-up strategy accordingly.

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Optimize for Conversions

Your entire online presence should be optimized for conversions. That doesn’t mean including forms and calls to action on every inch of digital space you occupy, but that does mean establishing each part of your strategy with the final goal of getting a conversion. For example, your social strategy could be to get users to your blog, and your blog strategy could be to get users to your contact page.

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Have a Follow-Up Strategy in Place

Finally, make sure you have a solid follow-up strategy for all your incoming leads. Your conversions won’t mean much unless you can turn those conversions into direct sales, and you can’t do that unless you follow up properly. If your leads fill out a contact form, make sure someone follows up personally within 24 hours. Aside from that, put their email address into a drip campaign, which will send steady reminders to keep your brand top-of-mind.

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If you will need to apply these strategies effectively, a B2B lead generation company with enough experience will surely drive positive results.