New York Red Bulls coach Jesse Marsch is not giving up on designated player Gonzalo Veron after the attacker’s disappointing 2016 campaign.

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The 26-year-old Argentine winger arrived midseason in 2015 from San Lorenzo and made a limited impact in the Red Bulls’ Supporters’ Shield-winning campaign that season, scoring just one goal in 13 MLS appearances. Injuries and poor form limited him in 2016 as well, with Veron scoring three goals in just six starts and 23 league appearances. .

The return is disappointing for a player occupying one of the Red Bulls three designated player spots, but Marsch, in an interview with the MSG network, said salary does not play a role in the expectations he has for players.

"The first conversation I had with (Veron) when he came was, 'Listen, we treat all of our players the same, the expectations of all of our players are the same.'" Marsch told MSG. "It’s to meet the standards of who we are as a team and not what your stature is or what your paycheck is or any of that. It’s how you fit within what we are as a group and I think that Gonzalo has gotten so much better at that every day."

Furthermore, Marsch believes Veron’s quality is there and just needs to be integrated better into the side’s set-up.

"Gonzalo, in many ways because of his explosiveness, his ability to be an option on the move and his explosiveness with the ball, fits the way we play," Marsch said. "Now it’s just been about really integrating him and helping him understand fully what all of the little details and responsibilities are within the team."

The Red Bulls boss said Veron’s form improved in the latter part of the season and thinks that can be a springboard for Veron's 2017 campaign.

"Toward the end of the year, I really thought that you saw him come alive and be a really important player," Marsch said. "I think that we’re going to continue to see that grow upon itself.

"I expect him to play an even bigger role and make a bigger impact."