The AFL is on track to sign a deal for its free-to-air broadcast rights within the next fortnight, sources said.

Street Talk understands that talks are well progressed and the free-to-air rights are set to be finalised by the time the AFL's finals series kicks off in September, while the pay-TV deal would be signed concurrently or soon after.

The news comes hot on the heels of the National Rugby League's record $925 million deal with Nine Entertainment Co. That agreement covered only the Australian free-to-air rights and the NRL hopes to yield around $1.7 billion in total.

The AFL's broadcast rights could fetch up to $1.7 billion.

Sources said the AFL would likely extract a similar amount from its eventual broadcast partners.

Seven West Media and pay-TV monopoly Foxtel hold the rights but Ten Network Holdings is also pushing hard for a game, while Nine has not ruled itself out of the race.

One scenario being talked about is that Seven may end up with three games a week, which would include the best matches of the round, while Foxtel would grab five games and Ten would nab one.

But Seven may be reluctant to drop a game from its current four-games-a-week arrangement.