It was the morning of July 27, 2017, the first day of Broncos training camp, and the start of a new era for the franchise in more ways than one. A new head coach, another quarterback competition and another year of storylines to dissect ad nauseam by a media market that seemingly has no bounds when it came to talking Broncos.



That day also marked the start of Orange and Blue Radio, an “All Broncos, All the Time” collaboration between the team and iHeartMedia on 760 KDSP, once home to Denver Sports 760 and Colorado’s Progressive Talk.



The station’s lineup featured on-air hosts from the Broncos and KDSP’s sister station, KOA News Radio, which has partnered with the team for its game-day broadcasts the past 49 seasons. The project would later include a slick new studio built inside the team’s indoor practice facility.



Even in a market saturated with around-the-clock Broncos content, the endeavor was presented as a...