Applying a daily moisturizer is a not-so-secret weapon Rob Lowe uses to fight against aging skin. Men of all ages should include this simple step in their skin care routine. Dry skin ages quickly, causing fine lines and wrinkles, and appears weathered and ashy. Younger men in their 20s, who most often skip moisturizing, can prevent and delay signs of aging by keeping skin moisturized. And in your 40s and beyond, moisturizers, face creams, and lotions are needed to nourish skin and reduce the appearance of fine lines and wrinkles. Skin takes a beating in day to day life, as elements such as wind, sun, and even soap and water dry out your skin; your body cannot keep up with moisture production and retention on its own.

Rob Lowe carefully developed these moisturizers specifically for men over a period of 6 years, crafting a proprietary mix of the most effective and safe nutrients, vitamins, natural ingredients. His goal: to provide high performance grooming products with results you can feel and see. The result is proprietary intense concentrated formulas; water is never an added ingredient. Skin elasticity is improved, and your skin’s natural moisturizing properties are amplified. The proprietary blend in the exclusive LIFT moisturizer reduces the appearance of fine lines and wrinkles within 15 minutes. The DEFEND sunscreen protects from sun damage whenever you leave the house, while hydrating and retaining moisture. Never tested on animals and Toxic Free Certified, safe for all skin types. Put your best face forward with toned, firm, hydrated skin.