Society wants more regulation of tech companies but no one knows how that looks.

Today (Jan 25), the Wall Street Journal published an op-ed by Mark Zuckerberg. It’s called “The Facts About Facebook” (paywall).

Like any op-ed written by a corporate executive, it has its own version of “the facts,” and presents the best-case scenario for Facebook. I have rewritten it to present the worst-case scenario. You decide which is closer to the truth.

The (Other) Facts About Facebook

Facebook turns 15 next month. When I started Facebook, I was love and use every day.

Recently I’ve heard many questions about our business model, so I want to explain the principles of how we operate.

I believe everyone should have a voice and only way to do that is to offer services for free, which ads enable us to do.

People consistently tell us that more specific ads.

The internet also allows far greater transparency and control over what ads you see than TV, radio or print, if you can figure them out , you can use our transparency tools to see every different ad an advertiser is showing to anyone else.

Still, some are concerned about the so don’t even try to understand it.

Sometimes this means we haven’t made a data-sharing deal with .

We have an incentive to increase engagement on Facebook because that creates more advertising real estate, even if it’s not in people’s best interests.

We’re very focused on helping people share and connect more, because the purpose of our service is to so we just say it’s unintentional.

Another question is whether we leave harmful or divisive content up because it drives engagement. We don’t, per the Econ 101 principles stated above , we have an incentive to ignore it. Our systems are still evolving and improving.

Finally, there’s the important logical conclusion that the advertising model encourages companies like ours to use and store more information than we otherwise would.

There’s no question that we collect problems we have not been able to solve despite collecting way more data than this.

We give people we made it difficult for them not to.

Ultimately, I believe the most us if we spend enough money on lobbying.

It’s important to get this right, because though the other subset may be losing jobs.