2. More Immersive Experience:

The products like Amazon Echo powered by Amazon Alexa and Google Home powered by Google Assistant, draw a lot of attention, which ultimately led to nearly 300% increase in their sales in 2017 (Billboard). And now the tech world is buzzing with the upcoming Apple HomePod powered by Siri, which is all set to reach the market by next month. The increase in these products and the personal assistants has made one thing clear that we are becoming really very fond of technologies with the human touch. Further, the 360 photos and video based on the integration of virtual reality (VR) and augmented reality (AR) has made the users awestruck and the AR & VR handsets are helping us to immerse in the new world of entertainment. These headsets are not just allowing you to see it on the screen but feel it in front of your eyes. It is being expected that the new developments of VR and AR in 2018 may bring more prospects to the immersive experience and can also be a game-changing revolution in digital marketing.

Currently, AEM has the features to create, streamline, support and manage a consistent and immersive customer experience that will be soon extended to the Adobe Experience Cloud products. AEM comes with support for 3D assets, from which you can upload, create and render a 3D image. Also, AEM has structured content fragments and content services ability which enables export of content to phone app or Amazon Alexa. Adobe is also expected to soon integrate 360 assets to AEM dynamic media as well.

3. Personalization:

The digital marketing and experience business will see some advanced features with regards to the personalization feature. As we all know that the personalization is the core of online business and it helps enterprises to target their current and potential customers.

With Adobe you have three major weapons to execute the Personalization process for every single user. The first one is with the AEM, second with the help of Adobe Target, and third is the combination of both i.e. AEM, Target and Analytics. AEM gives content creators an opportunity to create and manage experience content in the same tool. It also comes with Assets, Content Fragments, Experience Fragments etc. to provide a more personalized experience to the users. Adobe Target empowers marketers by helping them creating more advanced A/B testing and multivariance testing. It also has Adobe Sensei features that have Random Forest algorithm for automated personalization, to use Search & Promote for site search and e-commerce.

Also, it’s worth mentioning that Adobe has moved forward and is a step closer in the direction of omnichannel personalization. It has launched the Adobe Experience Manager 6.4 during the Adobe Summit 2018 and on the personalization front, the AEM 6.4 comes with the Smart Layouts powered By Adobe Sensei to give the personalized brand experience to the customers across all touch points.

If you have any questions regarding the AEM 6.4 and the ways in which it can transform your digital experience for your business, then do ask from us. Contact us today to discuss your current or next Adobe project at +1-847-592-2920.