It's that time again: Apple is set to reveal its financials for Q3 2013 on July 23 at 5:00pm Eastern (2:00pm Pacific). As always, we'll be here to liveblog the conference call.

This quarter brought a wealth of Apple product announcements, many of them highly anticipated—iOS 7 and the completely redesigned Mac Pro are standouts. And while OS X 10.9 doesn't look like as big of an overhaul, it does introduce quite a few new features. You can't sell announcements, though, and the actual new products made available during this quarter—the new MacBook Air, a low-end iPod touch, and 802.11ac AirPort Extremes and Time Capsules—aren't exactly huge growth drivers for the company.

As a result, many analysts are expecting Apple's sales to stay even or drop slightly as high-profile products like the iPhone 5 and both iPads approach the end of their refresh cycles. Some also anticipate profits to drop even if sales stay the same, reflecting lower average selling prices for some products and lower profit margins on popular devices like the iPad mini.

Whatever happens, we'll be liveblogging the announcements and the analyst Q&A session as they happen. Check this post (or the post linked to that big orange button down there) in 24 hours to join the fun!

Tue Jul 23 2013 14:00:00 GMT-0700 (PDT)

Listing image by Aurich Lawson