Insomnia Cookies -- the late night cookie business popular with University of Michigan students -- recently signed a lease for a permanent space on South University Avenue.

The new storefront, located at 1229 S. University Ave. in the former Yogo Bliss space, replaces the company’s food truck that has operated near the U-M campus in years past.

The truck would often park around campus and also made late-night deliveries, serving freshly baked cookies, cookie cakes, brownies and milk until 3 a.m.

But the Insomnia Cookies truck has been absent from Ann Arbor since January 2011, when the truck could no longer park for long periods of time due to a change in Ann Arbor’s Solicitors and Peddlers ordinance, according to a Michigan Daily report.

Now, the business -- which is owned by New York-based parent company Serve U Brands -- plans to open its permanent storefront in the 920-square-foot South University space in the coming months.

Mike Giraud of Swisher Commercial, who listed the Yogo Bliss space, said Insomnia Cookies searched for the right space for years before landing this “prime location.”

“This is right in their strike zone in terms of size and the location being on campus,” he said. “It’s exactly what they were looking for. They thoroughly understand the demographic they’re dealing with.”

He added: “I think they’ll be a really strong tenant and I think they’ll do a good job.”

The company could not be reached for comment regarding its plans for the space, but Giraud said because it most recently operated as a yogurt shop, it already has “a lot of infrastructure in place.”

Insomnia Cookies operates in mostly college towns across the country and currently has 19 locations, with several more set to open this year.

When the Ann Arbor location opens, all customers can receive a free cookie with a coupon that will appear on the company’s Facebook page.

Lizzy Alfs is a business reporter for AnnArbor.com. Reach her at 734-623-2584 or email her at lizzyalfs@annarbor.com. Follow her on Twitter at http://twitter.com/lizzyalfs.