Interesting:

Philippe Golle and Kurt Partridge of PARC have a cute paper on the anonymity of geo-location data. They analyze data from the U.S. Census and show that for the average person, knowing their approximate home and work locations — to a block level — identifies them uniquely.

Even if we look at the much coarser granularity of a census tract — tracts correspond roughly to ZIP codes; there are on average 1,500 people per census tract — for the average person, there are only around 20 other people who share the same home and work location. There’s more: 5% of people are uniquely identified by their home and work locations even if it is known only at the census tract level. One reason for this is that people who live and work in very different areas (say, different counties) are much more easily identifiable, as one might expect.