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Remember that one time when I told you that Google could rename Chrome’s Incognito mode to “Private mode” at least some users? That change is now available in Canary behind a flag.

So, the plan was to test the new name to see if that change will increase adoption. The bug associated with this change said:

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Experiment with changing the word “Incognito” to “Private” for users in select countries. The goal is to understand whether changing the string to a more commonly-understood word increases usage of the feature.

I am however curious to know if there is a positive change in adoption, will they rename Incognito mode to Private mode for everyone?

The Flag

Name: Alternate incognito strings

Description: Show alternate incognito strings if enabled. – Android

URL: chrome://flags/#incognito-strings

You’ve gone private

Here is how it looks like when this flag is enabled. Notice the new title “You’ve gone private.”

I had to click a picture of the new mode because incognito mode won’t let you take screenshots.

Now, over to you. I am sure most of my readers here will prefer the name Incognito. However, do you think renaming it to Private Mode will increase adoption? Let me know in comments!