Company product management director Rohit Dhawan hinted that there could one day be a way for advertisers to sponsor individual movies. You could watch the first movie in a franchise when its sequel hits theaters, for instance. Whether or not that happens will depend on how studios evolve their digital strategies. They're used to paid services, but ad-supported movies are relatively new.

As AdAge observes, this could be in part about creating a more tempting target for advertisers. YouTube knows some companies are reluctant to run ads alongside some of its user-uploaded video, especially after incidents where ads were linked to hate speech clips. This would give nervous companies a 'safe' place to advertise that could reflect well on their brands.