Matt Burt, a graphic artist who works for us on special projects, came to us and asked if he could create a series of illustrations that show the princesses in strong roles. We happily agreed.

When it came to selecting the careers for the women, Matt and the team had a few goals in mind. The first was to have their career be one that made an impact. We wanted them to be succeeding in their position — either a fast-rising star or towards the top of their career ladder. Additionally, we wanted these roles to be ones that are traditionally male-dominated. Because so many people see the princesses as a source of inspiration, we wanted to show that you can succeed in a career that you want, even if it is outside of societal and gender norms. Finally, we wanted to make sure their career fit the personality and characteristics of the princesses.