That “gaming market waits for nobody” proves Discord store which announced that starting from the next year, it will take a 10 percent cut from game sales. This is 2 percent less than Epic Games Store takes which became operational at the beginning of December and already made some revolutionary improvements.

In a statement, Discord said that the need for this cut came out of the fact that developers open online stores because they’re not satisfied with 70/30 revenue share. This directly points out to the fact that Epic Games refused to sell their games via Google Play because of this ratio and decided to open its store instead. It is Discord’s belief that this move will only make developers to neglect their primary business activity and that is to create games.

“Because of this, we now see developers creating their own stores and launchers to distribute their games instead of focusing on what’s really important—making great games and cultivating amazing communities,” said the announcement from Discord. “Turns out, it does not cost 30% to distribute games in 2018. After doing some research, we discovered that we can build amazing developer tools, run them, and give developers the majority of the revenue share.”

Discord Games Store launched this year and offered a limited selection of games. Their self-publishing service for developers will allow for anyone, regardless of size, to access the 90/10 revenue share. Discord already has millions of users thanks to their communication solutions, which means that all these people could become potential customers. Also, it started off with First Discord Program which offers a special placement for indie games in return for timed exclusivity. Moreover, Discord Nitro is a subscription program which allows users to access free games and premium communication features.

For quite a while now, every store, including Discord, was taking 30 percent from the revenue, which was disrupted when Epic Games Store showed up and started offering 88/12 revenue share deal to developers. However, there is another difference between Epic Games Store and Discord Store, and that is in their policy. While Discord offers self-publishing option to developers, Epic Games Store doesn’t and that may impact their number of clients, although they made a pretty sweet deal with Sony for cross-platforming of their games.

Nevertheless, this move by Discord may inspire others to do the same, like Valve with Steam or Google with their store. It seems that not only are the games evolving and shifting the market toward smartphones, but also online stores are becoming more defined business entities. Not to mention that they might also change the gaming market and make more room for indie developers to shine.