About 30 finance professionals well-versed in bank regulations are urgently needed to help Finland prepare for the arrival of a global systemically important bank this year.

The Finnish Financial Supervisory Authority (FSA) is well aware it can't compete on pay. But being situated in the happiest country on the planet, the Helsinki-based regulator is hoping potential candidates might find other reasons to consider the jobs on offer.

Anneli Tuominen, the head of Finland's FSA, says she's not deluding herself.

Helsinki. The Finnish Financial Supervisory Authority is well aware it can't compete on pay. But being situated in the happiest country on the planet, the Helsinki-based regulator is hoping potential candidates might find other reasons to consider the jobs on offer. SHUTTERSTOCK

Attracting 30 finance experts to Helsinki will be "challenging", she said in an interview. "We don't buy employees with money. We have good salaries in the context of the Finnish public sector, but we obviously can't afford the pay level of the private sector."

Too big to fail