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The new name of Parc Eirias stadium has been revealed.

The venue in Colwyn Bay will now officially be called Stadiwm Zip World, after the adventure tourism firm snapped up the sponsorship rights.

In recent years Parc Eirias has hosted several rock concerts, sports fixtures and is the home of RGC rugby team.

The stadium has a capacity of 6,080 for sporting events and 15,000 for concerts.

Cllr Mark Baker, Conwy’s Cabinet Member for the Community Development Service said: " In these times of financial austerity, it’s essential that local authorities explore all avenues to make sure we get the best from our resources.

"Sponsorship opportunities are amongst the options available, and this collaboration will contribute to the longer term sustainability of our excellent facility at Parc Eirias and help to ensure its continuing success."

"We think Stadiwm Zip World is an ideal fit for the stadium at Parc Eirias because Zip World share our drive to keep North Wales at the top of the visitor destination lists with our first rate attractions, events and a very warm Welsh welcome.”

Conwy Council have not revealed how much Zip World are paying for the naming rights.

Zip World Director Sean Taylor added: "Zip World is passionate about delivering a world class customer experience in extraordinary locations, and are excited to bring a stadium into the Zip World family.

“Stadiwm Zip World will help shine light on the region as one of the UK’s leading adventure tourism destinations. As we are a local company, we’re proud to partner with North Wales businesses and communities to raise awareness of this beautiful part of the world we live in.”

The four-year agreement will see Zip World’s name and branding prominently visible at the stadium.

Zip World opened its first adventure in Penrhyn Quarry, Bethesda in 2013 and also now runs 'Velocity', the fastest zip line in the world and the longest in Europe.