The NFL rarely misses an opportunity to cash in on a marketing idea, but watching Thursday night’s game between the Philadelphia Eagles and Green Bay Packers it was apparent they are behind. The most important part of the field, the NFL’s version of the three-point line, is the red zone, the area from the opponent’s 20-yard-line until the goal line. And while they already have an entire channel devoted to this concept on Sundays, the NFL should also have a signature sponsor for every time a team enters the red zone and then another sponsor for the third-down plays. Look, I am not a marketing expert, nor do I want to tell the owners how to make more money, but the red zone decides games and where the game is decided must be magnified.



Even though the football field is 100 yards long, most outcomes come down to what occurs in the red zone. Last night, Packers quarterback Aaron Rodgers took advantage of a weak Eagle secondary and a defensive line that could not...