The Chicago Bulls have made no shortage of headlines this season with the arrival of Dwyane Wade, plenty of locker room drama and the curious benching of a point guard they are paying $14 million this season.

But all of that apparently hasn't been enough to keep people watching their games on TV.

Through 30 broadcasts on CSN Chicago, the middling Bulls have posted an average TV rating of 2.12, or about 74,000 Chicago-area households per game.

That's down 28 percent compared with the final season average and puts the team on pace to endure its lowest TV viewership average in nearly a decade on the network, which is co-owned by the Bulls, Blackhawks, Cubs, White Sox and NBCUniversal.

Some factors having nothing to do with the team's poor performance on the court have dragged down the ratings on the regional network, which has the rights to 42 Bulls games this season.

CSN's first broadcast of the season on Oct. 29 was up against Game 4 of the Cubs-Indians World Series. Its Oct. 31 game aired concurrently with the Bears on Monday Night Football, and another was up against the College Football Playoff championship game last month.

But viewership has sunk as the Bulls have struggled to a 27-29 record. The five highest-rated Bulls games on CSN this season came in November or December, led by a 3.96 rating for the Bulls-Lakers game on Nov. 30.

The dip also comes a year after the Bulls suffered a precipitous 36 percent ratings slide to their lowest average since the 2009-10 season. If viewership doesn't turn around this season, the team's average rating could fall below 2.0 for the first time since 2007-08, the year before the team drafted Derrick Rose.

Here's how Bulls ratings have performed on CSN over the past decade: