“Harold and Kumar’s” John Cho will star as the male lead in “Selfie,” a comedy pilot from ABC and WBTV.

From “Suburgatory” creator Emily Kapnek, the pilot tells the story of Eliza, a self-obsessed 20-something (played by “Doctor Who’s” Karen Gillan), who becomes the subject of a viral video and enlists the help of a marketing expert at her company to help repair her image.

Cho’s character, Henry, is a self-assured, successful marketing expert in charge of the rebranding. Other cast members include David Harewood, Allyn Rachel, Tim Peper, and Da’Vine Joy Randolph.

Cho, who is repped by UTA and Morris Yorn Barnes, is also known for TV shows “Sleepy Hollow” and “FlashForward” and films “Star Trek Into Darkness,” “Total Recall” and will be seen in the upcoming “Star Trek” film.