It turns out that the big OEM design win liquid cooling solutions maker Asetek was bragging about , is the Radeon R9 390X, and the "undisclosed OEM" AMD. Pictures of a cooler shroud is doing rounds on Chinese tech forums, which reveals something that's similar in design to the Radeon R9 295X2, only designed for single-GPU. The shroud has its fan intake pushed to where it normally is for single-GPU cards; with cutouts for the PCIe power connectors, and a central one, through which liquid cooling tubes pass through.One can also take a peek at the base-plate of the cooler, which will cool the VRM and memory under the fan's air-flow. The cooler design reveals that AMD wants its reference-design cards to sound quieter "at any cost," even if it means liquid cooling solutions that can be messy with multi-card CrossFire setups, and in systems that already use liquid-cooling for the CPU; and leave it to AIB partners to come up with air-cooled cards, with meatier heatsinks. Other specs of the R9 390X are unknown, as is launch date. It could be based on a member of the "Pirate Islands" family of GPUs, of which the new "Tonga" GPU driving the R9 285 is a part of. A possible codename of AMD's big chip from this family is "Fiji."