Determining your audience will help you decide what social media platforms you should using. Looking for broad appeal? With the most active users, Facebook is a safe bet. is your audience more corporate and professional? Look to set up a LinkedIn account. Selling products catered to women? Try Pinterest to showcase your products and the customers that are using them.No doubt social media marketing is essential for online businesses. As social media is growing every day, social users coming to it to learn more about the brands and products from which they purchase. So what marketers should consider in their strategies for boosting the exposure for their business, see below infographic defining - what makes a successful social media campaign.