Voting has begun to choose the official "moe" (cute anime figure) character for a government global warming prevention campaign.

Through the campaign, the Environment Ministry said it aims to raise awareness toward global warming by appointing an official "moe" character in addition to their “Cool Choice” campaign, which calls for consumers to be environmentally-friendly and purchase energy-saving electric goods.

Members of the public have to choose from the 10 best illustrations submitted by the public for the two official characters. The characters are the lazy “Kimino Ima" (you at the current moment) and the environmentally aware doppleganger of Ima, “Kimino Mirai" (you in the future). Voting runs until Dec 18. The results will be announced in February, and the characters will be used for global warming prevention campaigns.

© Japan Today