Emergency responders were at Sunset Cliffs in San Diego, California, on Friday after a man fell over, local media reported.

Bill Bender with San Diego Lifeguards at Sunset Cliffs told NBC San Diego: 'Witnesses stated seeing someone distracted by an electronic device and he just fell over the edge.

'(He) wasn't watching where he was walking, he was looking down at the device in his hands.'

He was declared dead at the scene, the television station reported.

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Bill Bender with San Diego Lifeguards told NBC San Diego : 'Witnesses stated seeing someone distracted by an electronic device and he just fell over the edge'

NBC San Diego reported the victim was in his thirties and plummeted 60 feet.

Bender told the NBC affiliate station, referring to three people who tried to assist: 'They acted quickly, they found a way to get down the cliff.

'They put themselves at jeopardy... They administered CPR to the person in attempt to save a life.'

The man's device was possibly a phone or camera, according to NBC San Diego.

The victim was in his thirties and plummeted 60 feet, according to local media