FOR IMMEDIATE RELEASE : December 2009

SchultzeWORKS designstudio (www.schultzeworks.com) of Pasadena, CA is proud to announce its top three placement in a recent design competition with their “radical reinvention of the personal computer,” titled ‘Philco PC.’ The competition was sponsored by ASGVIS, makers of V-Ray for Rhino, the 3D rendering technology for the Rhino modeling software used to create the project.

The design of the “Philco PC” was inspired by the 1950’s design classic Philco Predicta, as well as an eclectic mixture of modern minimalism, the steampunk movement, and antiques. As lead designer Dave Schultze explains, “The result is a design aesthetic that blends multiple elements of the familiar, but with some surprisingly fresh styling that just so happens to house a state-of-the-art Windows 7 PC.”

The SchultzeWORKS designstudio has created a wide variety of consumer electronics and housewares for clients such as Microsoft, LG, and Target, but the Philco PC design received more attention than usual. “The design was a total labor of love,” says Mr. Schultze, “but I felt so strongly that, with few exceptions, most computers are engineered eyesores. So it was very cool to receive so much positive feedback.” This interest encouraged additional development and resulted in a one-minute 3D animation. This video is now being used for presentation to PC makers for manufacturing consideration, and can be seen online at www.vimeo.com/7951005

BIO | BACKGROUND :

SchultzeWORKS designstudio was founded by Dave Schultze in 1997. Since then, the firm has designed goods in the categories of consumer electronics, housewares, high-tech toys, furniture, and lighting. Schultze has a degree in Architecture, an Architect’s License, and a Masters of Industrial Design from the prestigious ArtCenter College of Art + Design in Pasadena, CA. Dave maintains a commitment to education by teaching a weekly class in 3D Visualization at OTIS College of Art + Design in Los Angeles, CA.

PRESS CONTACT :

Dave Schultze, Owner, SchultzeWORKS designstudio

626-440-1934 | dave@schultzeworks.com

1119 Colorado Ave Suite 15 Santa Monica, CA 90401 USA

Link to press release : www.schultzeworks.com/philcopc

Larger images are available for print. Please call or email for information.

Philco PC by Dave Schultze is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. Based on a work at www.schultzeworks.com. Permissions beyond the scope of this license may be available at https://www.schultzeworks.com/creative-commons.

Ordering? Information.

Thank you to everyone who has called or written to inquire where they could buy the Philco PC. However, these images are 3D renderings of a design concept which does not yet exist in the real world. We are currently meeting with PC manufacturers and hope that will change in the near future. In the meantime, thanks for the interest, and it’s very cool that you thought the images were real.