Alex Roman is some kind of wizard. I suspected it when I saw his jaw-dropping CGI mini-movie The Third & The Seventh, but after watching his new 100% computer generated commercial, there's simply no other explanation. My brain is goop.


In the comments of the Vimeo video, Roman explains:

Asking your questions; yep, it's all CG -same process as T&S- I tried to put some live-footage shots but i run out of time so CGI did the trick :P Whole production was 2 and a half months for the initial concept to the final editing; two people: Juan & me.


While Hollywood CGI is getting more and more impressive every day, you can almost always tell that it's not real. Some microscopically incorrect movement will betray the artifice of the image, or the light won't play off something in quite the right way. That is not the case here. There was nothing in this clip that raised in me even a hiccup of doubt that I wasn't looking at the world which I inhabit. The real world. And this guy is sculpting it, by himself, on his computer. Nuts. [Vimeo