Men wanna be them, women wanna be with them. A babyface is, of course, wrestlespeak for "good guy". The basic foundation of professional wrestling has been the same for years: good vs. bad, heroes vs. villains, babyfaces vs. heels. The characteristics of these roles have, however, changed over time. What made someone "good" in 1985 might have gotten them booed out of the building or turned "bad" by 1996, but the basic story remained the same. There were superstars on one side of the fence and there were opponents on the other side, diametrically opposed forces doing battle inside of a squared circle. Over the past several years, WWE have struggled mightily to create new babyface stars, a notable recent example being Roman Reigns. Vince McMahon, the writing team and other decision makers in the company have bungled this effort enormously by making numerous illogical decisions, highlighting Reigns' weaknesses, and employing additional egregiously poor strategies in an attempt to establish Roman as the company's top babyface performer. It didn't just start with the former Shield member, though, and it isn't limited to the top spot. Whether it was Lex Luger, Diesel, Ryback, Alberto Del Rio or The Miz, WWE have been failing miserably for many years to successfully build babyface characters at all positions of the card. There are several ways to create a new babyface superstar, and several things to avoid in order to ensure success. The WWE would be wise to review these ten crucial elements for creating a successful babyface in the modern era, as it has become painfully obvious to anyone who watches the product that WWE are clearly lost when it comes to this area.