PHOTO Chris Yarzab

The American CBD craze has reached biblical proportion. It is almost as though the second coming of a man named Jesus swooped down to Earth a few years back and manifested a new vision for showing the people of the planet his mighty hand. But instead of changing water into wine, bringing the damned back from the dead and you know, all of that boring stuff, the savior 2.0 now stands on the mound of pop culture feeding the citizens an inspiring spiel about how cannabidiol can help them fight the various plagues that threaten to make ghosts of us all. And these people, who, for obvious reasons, are shaken, scared and a bit confused, have bought into the newly penned gospel of ganja-light. They have done it with so much enthusiasm, in fact, that dealers of old-time worship ballyhoo have had no choice but to take a backseat to the fanfare.

According to the New York Times, a bible seller by the name of Christian Book Distributors has been forced to change its name because of the recent CBD explosion. The company, which has been known for decades by the initials CBD, admits that its everyday operations have entered the realm of the bizarre ever since the popular cannabis-derivative took the nation by storm. Owner Ray Hendrickson says legions of people have been calling the company’s hotline 1-800-CHRISTIAN to inquire about their CBD orders. But instead of bibles and other religious materials, these folks are trying to track down the hemp products that they have been told holds the key to wellness.

“A person may call up and say, ‘Hey, I’m looking for my order,’” Hendrickson told the news source. “It’s like, ‘What did you order? Oh, I ordered gummies. You don’t have the right company.’”

What makes perfect sense is a nation fighting tooth and nail to get their hands on CBD products. Why? Because they keep hearing that they can get all of the therapeutic benefits of medical marijuana without actually getting high. Some of the latest research on the subject shows that CBD could one day be used as an antibiotic, capable of snuffing out the superbugs infesting the Earth. There is even evidence that this compound might help cancer patients when used in conjunction with other forms of oncology. Another study shows that CBD might help curb heroin addiction.

There is no doubt the CBD scene is loud and confusing. But perhaps the most perplexing aspect of this particular story is why all of these customers think that calling a random company with the number 1-800-CHRISTIAN is going to help them track their missing CBD merchandise. And let’s go ahead and get this out on the table now, visiting CBD.com, a website owned by Hendrickson, does not provide a direct line of communication to every CBD company in the country.

Not even close.

Contrary to what some folks might believe, the cannabis industry is not some cult-like network, with a single hotline and website intended to ensure that all of society gets the cannabis and hemp products that they need. There is no official CBD headquarters, and the cannabis industry isn’t equipped with a bat phone or anything like that designed to improve customer service. Although, we wouldn’t be surprised to see a big, bright CBD signal in the night sky.

So, it is probably a good idea from now on to pay attention to where you are ordering your CBD products.

Regardless of the problems that some CBD customers seem to be having with respect to their orders, the Christian Book Distributors is not going to be there anymore to show them the light – not unless they are looking for a bible to thump. The company has since changed its name to Christianbook. In doing this, they hope people will finally stop pestering them about CBD. It was a necessary move, says Hendrickson, who admits that CBD is now more famous than the word of the lord.

“The problem is the other CBD is just so popular at this point in time that it just kind of overwhelms our brand,” Hendrickson said.

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