I shouldn’t really be surprised. We’ve been attaching catchy monikers to serious situations ever since Watergate. Since then we’ve had countless others - including more recently and closer to home - Plebgate, where we all forgot about the fact that police officers were being accused of lying and just focused on 'the drama'. On a lighter note in the last week we’ve had ‘The Bincident’ in the Great British Bake Off, and earlier this year, a global campaign to raise money for charity was summed up with the hashtag #NoMakeUpSelfie.