The Telegraph’s project, titled Real-time Sports Action Visualiser aims to create rich graphics in real-time – without the expense or increased burden on a publisher’s art department.

In particular it wants to create fast, live graphics in football live blogs. With a goal of under a second, the project aims to build an AI that ingests live sports data, statistics and trends and spits out graphics. These visualisations will highlight key moments such as goals as well as individual players’ performance and provide a richer, more engaging experience for readers.

A similar tool was built for the Rugby World Cup, but on a smaller scale. Funding from Google will be used to scale up into all of the football reporting done by the publication.

Another awardee, The Financial Times, is building a platform which it will analyse the popularity of topics and themes outside their own news ecosystem.

Pichai also announced the launch of Accelerated Mobile Pages (AMP), another Google product that forms part of its digital news initiative.