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There’s a photo and story going around that alleges that people in China are snacking on Bob Dylan potato chips. Sadly, that’s not a thing – not quite, at least.

What’s really going on is that a Chinese company has published translations of Dylan’s lyrics – and packaged their books in potato chip bags. The collection of translated lyrics is called ‘Bob Dylan Poetry Collection (1961–2012)’ and it looks like this:

According to the publisher’s website (translated from Chinese to English by Google), these bags “looks like a bag of potato chips in a bag, filled with lyrics set of Bob Dylan’s first Chinese version.” The text goes on to celebrate Dylan’s poetry, and also mentions watercress for some reason.

But why potato chips bags? Well, because potato chips are the “most popular thing,” of course! According to the translated marketing site:

What is the most popular thing? We chose the “potato chips”. You like in the supermarket in the roar to buy a bag of potato chips, like, torn, bite open, shoot open, cut it. Hope it can go from the bookstore to the streets, appear in the subway, convenience stores, vending machines – extended into people’s lives.

Now that’s poetry. Anyway, we aren’t going to be munching on Bob Dylan-brand potato chips anytime soon – but this packaging idea is so weird, it’s actually perfect for the eccentric Nobel Prize winner.