Alibaba, a massive Chinese e-commerce company, is partnering up with Lolli, a Bitcoin rewards application that allows users to earn the cryptocurrency in cashback by shopping on it. Now, Alibaba is another storefront for these users to earn BTC within.

The news came to be on November 11 during a Chinese holiday called Singles Day, according to Alex Adelman, the CEO and a co-founder of Lolli, who had said:

“I’m excited to partner with Alibaba on Singles Day and offer the opportunity to earn bitcoin back to its shoppers. This is a milestone partnership for Lolli as Alibaba is the largest retailer and e-commerce company in the world, launching on Single’s Day, the world’s largest shopping day of the year. Our partnership allows our users to earn free bitcoin on millions of products online every day. Arguably the most important piece of this partnership is that it supports our mission of connecting the entire world through commerce.”

On top of this, the two groups partnering has produced a referral code for users to earn up to $10 in Bitcoin if done properly. According to the company blog post, users spent over $31 billion in last year’s Single’s Day celebration. We’ll have to see how such a partnership pushes mainstream adoption.

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