The recent Cambridge Analytica scandal has led to global attention on the social media giant’s data on its users. The scandal involved a Cambridge University researcher leaking the Facebook data of millions of people four years ago to a political consulting firm associated with United States President Donald Trump’s 2016 election campaign, that was then potentially used to craft ads for the campaign.

What data are you really giving to Facebook?

Have you ever thought about how much of your personal data Facebook holds? There is a saying on the internet going around: “when the product is free, it means you are the product”. Facebook makes revenue by selling valuable newsfeed real-estate to marketers that pay good money to show ads to people most likely to buy them — in other words, you. Downloading your Facebook data reveals a lot about what the social media giant knows about your personal life. Reports from people that have tried it suggests that Facebook’s profiling capability knows the brand of clothing you like based on your Instagram following, to an ‘entire call history with [their] partner’s mum’. It even tracks your web history using embedded Javascript — Facebook users have surely experienced browsing for products on price comparison sites and online retailers, closing the tab, only to see the forgone product appear in an advertisement on Facebook.

Maxdata.io offers you the same consumer experience, without the annoying ads and privacy breaches.

Maxdata.io offers a platform that allows consumers to to connect directly with, and share data with the service provider securely and anonymously via a blockchain solution. By doing so, the overhead costs associated with a middleman are removed, and both service provider and consumer benefit from reduced costs. You, the consumer, simply need to provide information relating to your service needs and how much you are currently paying for them. Your personal data is encrypted, anonymised and provided to the blockchain. Service providers then use this data to analyze the market to build and send customised offers to you directly, which you can then accept with tokens. You retain your privacy and control of your personal data as your information is provided anonymously through Maxdata.io’s blockchain solution.

Facebook vs Maxdata.io

How does Maxdata.io compare, offering the same tailored consumer experience without the privacy breaches and irrelevant data storage?

Maxdata.io Vs Facebook

Maxdata.io offers the consumer the ownership of their private data, giving them the choice of who has access to their data. Data is also shared directly between supplier and consumer, all the while being secured and anonymized on the blockchain. Private data is also securely stored. With Maxdata.io’s solution, users have the ability to choose what offers and ads they see, allowing more control than Facebook provides. In addition to a transparent and reachable team, Maxdata offers the same, if not better, tailored consumer experience without the privacy breaches and irrelevant data storage.