Top creative director Steve Elrick urged big ad agencies to come up with an industry response to Mita's death. Image via madisonboom.com

One of the region’s top creative directors has called on the leaders of the big agency groups to respond to the death of Y&R Indonesia creative Mita Diran by agreeing on a common industry policy on work-life balance to ensure the tragedy does not reoccur. mumbrella.asia

Steve Elrick, the former Asia Pacific executive creative director of BBH, wrote in a post on Mumbrella’s Facebook page: “I would have thought some kind of industry response to this horrible news would be in order?” mumbrella.asia

“Would it be too much to ask for at least the agency heads of the main networks in Asia to get together and agree to have some form of policy ensuring that these work practices are seen to be in violation of their own corporate/human resource guidelines – as I am sure they MUST be, already,” he said. mumbrella.asia