As audiences fragment and competition increases, commercial TV is in the fight of its life.

DAVID GYNGELL: I'd love 1993 again. I'd love to be back before Foxtel was here. I'd love to be back with three networks. I'd love to be sitting here, and who cares if the audience complains and who cares if we put a bad show on, they have to watch it anyway. That was the world...

TV is now in a new age, where consumers, not the networks, hold all the cards.

Join us for our feature interview with Channel Nine Boss, David Gyngell.

That's Media Watch, Monday 6th April, at 9.20pm.