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The retweet immediately fired up accusations that the president was promoting violence against women. It also was reminiscent of earlier Sunday morning Trump retweet with an overtly violent theme — in July the president shared a doctored professional wrestling clip depicting Trump body-slamming CNN. Although that GIF was blasted by both the network and Democratic lawmakers (“crude, false, and unpresidential content”), the president still shared — then quickly deleted — a cartoon image of a “Trump train” plowing into a CNN reporter only three days after a white supremacist ran over a demonstrator in Charlottesville, Va.

And while those earlier violent depictions could arguably have been said to be aimed at an institution, not an individual, the Clinton GIF was clearly a shot at the president’s former campaign rival. But Clinton is also currently on a highly-visible book tour. A federal judge was mindful enough of that fact to revoke pharma-bro Martin Shkreli’s bail after the convicted hedge fund manager promised $5,000 to any Facebook follower who could get a strand of her hair. An actual possibility of violence was tied to that tweet. The tweet might also be the first instance in U.S. history where one Secret Service-protected individual suggested violence against another Secret Service-protected individual.

Yet the response to Sunday’s retweet has been relatively muted. Some believe Trump’s Twitter account has jolted sensibilities so often — from ghastly attacks on cable talking heads Joe Scarborough and Mika Brzezinski to baseless accusations about Trump Tower wiretaps — that outlandish is the new reigning norm. But GIF-gate is another opportunity to return to a question that has been rumbling online for more than a year: What exactly does Trump have to do to get kicked off Twitter?