Obama: 'Honor'

In his new ad, Obama goes at McCain on process, accusing him of running a dishonorable campaign.

The Obama campaign is still searching for a potent way to define McCain -- remember that whole "seven houses thing? What became of that? -- and the reason this could work is less that Americans are obsessed with process, than that McCain's image is, or used to be, based on personal and political honor.

The quotes in the ad, which cites the news outlet in big letters and the columnist's name in small ones, are largely from opinion writers -- though McCain has taken hits in news columns as well. One that caught my eye is citing the blogger Steve Benen under the heading of "CBSNews," which sometimes picks up his writing on Washington Monthly's blog.

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