WHAT’S THE BEYOND BURGER®?

The Beyond Burger is a plant-based burger that looks, cooks, and satisfies like beef. It has all the juicy, meaty deliciousness of a traditional burger, but comes with the upsides of a plant-based meal. The Beyond Burger has 20g of plant-based protein and has no GMOs, soy, or gluten.

I WANT A BEYOND BURGER®! WHERE CAN I GET ONE?

The Beyond Burger is available at more than 35,000 restaurants, grocery stores, universities, hotels, stadiums, and BEYOND. Use our locator to find the closest spot to you!

WHY IS IT IN THE MEAT SECTION?

Great question. Part of our vision is to re-imagine the meat section as the Protein Section of the store. In this way, we can help introduce plant-based options to people where they are already purchasing other forms of protein.

WHAT ARE THE WHITE MARBLING SPECKS ON THE PATTIES?

The white specks are similar to marbling that you see on traditional beef burgers, but ours are made from coconut oil and cocoa butter. These plant-based fats provide melty, mouthwatering marbling to the Beyond Burger, creating a juicy texture that’s closer to ground beef than ever before.

WHY DID YOU CHANGE THE BEYOND BURGER?

In service of our rapid and relentless approach to innovation, we are constantly adjusting and updating our products as we work to make them completely indistinguishable from their animal-protein equivalents. This is our next step forward in perfectly building meat directly from plants.

The new, meatier Beyond Burger features a combination of pea, mung bean, and rice to deliver a complete protein, meatier taste and texture that mimics the chew and juiciness of beef, a more neutral flavor and aroma profile that’s closer to beef, and a simplified ingredient list. As always, it’s made without GMOs, soy, or gluten.

WHY A BURGER FROM PLANTS THAT AIMS TO REPLICATE MEAT?

Our brand promise is to enable consumers to Eat What You Love™, and in this case juicy, delicious burgers. At Beyond Meat, we believe there is a better way to feed the planet. By shifting from animal to plant-based meat, we can address four growing global issues: human health, climate change, constraints on natural resources, and animal welfare.

WHAT KIND OF PROTEIN DO YOU USE?

Peas, mung bean, and rice provide a complete protein. The Beyond Burger is made without GMOs, soy, or gluten.

HANG ON…IF THIS ISN’T BEEF, WHY ARE THE BURGERS RED?

We use beets to do that! The Beyond Burger changes color as you cook it, just like animal protein.

WHY DOES THE BEYOND BURGER® “BLEED”?

While we didn’t design the Beyond Burger to “bleed” per se, the beets we use to give the patty a red-meat appearance have led some in the media to remark that the burger “bleeds.”

HOW DO YOU REBUILD MEAT WITHOUT GENETICALLY MODIFYING ANYTHING?

Protein, fat, minerals, carbohydrates, and water are the five building blocks of meat. We source these building blocks directly from plants. Using heating, cooling, and pressure, we create the fibrous texture of meat from plant-based proteins. Then, we mix in fats, minerals, fruit and vegetable-based colors, natural flavors, and carbohydrates to replicate the appearance, juiciness, and flavor of meat. The result? Uncompromisingly delicious plant-based breakfast sausage, no sacrifice required.

DOES THE BEYOND BURGER® NEED TO BE REFRIGERATED?

Yes. Just like meat, you should keep the Beyond Burger at refrigerated temperature until you cook it on the stovetop, griddle, or grill.

HOW LONG CAN I KEEP THE BEYOND BURGER®?

If bought refrigerated, check the retailer-applied sticker “use-by date” on the front of the package. If bought frozen, refer to the “If purchased frozen, use by” date on the packaging. Once you decide to thaw, Beyond Burgers have a 10-day shelf life.

CAN I FREEZE BEYOND BURGERS?

If products are purchased thawed, we do not recommend refreezing and suggest following the stickered best by date. If the product was purchased frozen, it can be stored in the freezer following the printed best by date.

IS THE BEYOND BURGER® SAFE TO CONSUME IF I HAVE A NUT ALLERGY?

Peas are legumes. People with severe allergies to legumes like peanuts should be cautious when introducing pea protein into their diet because of the possibility of a pea allergy. Our products do not contain peanuts or tree nuts.