Television streaming service Roku is turning up the dial on its office in New York City.

The company signed a lease for 15,931 square feet at Equity Office’s 114 West 41st Street, the Commercial Observer reported. The asking rent was not provided.

The Los Gatos, California-based company is moving from roughly 3,000 square feet at EVO Real Estate Group’s 45 West 34th Street as it makes moves to expand its advertising presence in New York City.

“The TV ad business is undergoing rapid change, as consumers move more and more of their TV viewing to streaming devices like Roku,” said Scott Rosenberg, head of the company’s New York City office. “TV marketers are following the consumer, driving significant growth in our ad business. This new location is perfectly situated to serve our customers, a majority of whom are in New York City, and to tap the deep ad talent pool in New York City.”

Roku will spread out across the entire sixth floor in the 22-story, 352,000-square-foot building in space that is part of Equity Office’s prebuilt program.

Other tenants in the building include Quartet Health and Context Media.

Erik Harris, Scott Klau, Ben Shapiro and Zach Weil of Newmark Grubb Knight Frank represented the landlord. Brent Ozarowski, also of Newmark, represented the tenant. [CO] – Rich Bockmann