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PlayStation VR is, without doubt, the best VR device on the market.

The revolutionary virtual reality product launched last October to glowing reviews from consumers and critics alike.

But there are some minor niggles with the device including the messy cabling that is needed to power this state of the art VR machine.

However, things could change in the future with Sony boss Kaz Hirai telling Daily Star Online that "PlayStation is a business that's know to iterate and to evolve all its products."

When asked about the cabling Kaz said: "I would say that generally speaking there’s probably room for improvement where it makes sense."

Those worried that new models of PlayStation VR could see costs increase as new features are added need not worry because Kaz confidently said that although PlayStation could get even better, costs will not be going up.

"[Improvements] have to be balanced with cost considerations as well, because it is a consumer product for gamers so we don’t want to say it’s lighter, whiter or whatever, but it’s going to cost triple. That's not going to happen."

Earlier in the week and speaking at the Sony CES keynote, Hirai had stressed that PlayStation VR had had a "great start" which continued through the holiday season.

But precise numbers to back up the good vibes coming from Sony have been hard to come by.

But asked again during our interview Kaz explained there was a specific reason why Sony was holding back sales numbers for the time being.

"We’ve always said we didn’t want to make a huge splash with VR in the beginning because it is something that requires first of all consumers to go into the stores and experience for themselves or at a friends house.

"This is not something you can make a sale based on articles you see in papers, magazines or on websites.

Sony PlayStation VR

Sony PlayStation VR

"We wanted to make sure we weren't going to upload or frontload a lot of inventory at retail, because then you're going to get this reaction from retail saying well it's not selling through," Kaz continued.

"We've always said it's going to be a slow start, unfortunately, we did produce a lot of units but we ran out of stock in some retailers, but I think based on reports coming out of the holiday season, we're actually happy with the numbers.

"One of the reasons we're not talking about the numbers so much is because we don't want the numbers to take a life of their own."