Something that haunts every developer is sitting in front of a blank store page or pitch deck and trying to talk about their game. Do you rely on genre fallbacks and call it the next best F2P MMORPG? Do you compare it to similar games, hoping that will identify the ‘special’ thing about yours? Do you just give up and add eighteen gifs and hope they speak for themselves?

Creating a game is hard, but communicating it to an audience (and sometimes even the rest of the team) is harder. This talk will go through breaking down the very concept of branding, how to make it manageable, and what you should be considering when you start working on that dream indie game. We’ll look at how to identify what’s unique about your game, how to position it so it’s recognizable, and how you explain it to your audience. We’ll come up with branding pillars, establish processes and concepts, and study some games in the wild to better understand how to sell ourselves and our games.

By Meredith Hall, Games and Digital Content Officer at Film Victoria