Greece in 2020 is expected to break even greater records in tourism, according to Greek Tourism Minister Harry Theoharis.

Speaking to the media during the World Travel Market (WTM) 2019 expo on Monday, Minister Theoharis stated that this year tourism is closing on strong numbers and the ministry is looking towards the 2020 season with optimism.

“With hard work and public-private partnerships, tourism in 2020 will break even more records in both quality and quantity,” the minister said.

During a press conference held earlier in the day, the minister said that arrival numbers this year are showing a three percent increase, compared to 2018.

“The quality, the sustainability and the authenticity of the Greek tourism product will form the basis of our new strategy,” the minister underlined.

Competition: Greece has nothing to fear

Moreover, Minister Theoharis referred to Greece’s tourism competitors.

“The tourism ministry is monitoring competition and is taking the necessary steps to support the already strong Greek tourism product,” he said, adding that in the medium term, the competition does not worry him.

“As long as there is stability in our region, in the Southeastern Mediterranean, in North Africa and in the surrounding area, tourist flows in the region will increase and all will win. Our country has a very strong product and has nothing to fear,” he said.

Greece @ WTM London 2019

Greece is participating in the WTM London 2019 expo that opened its doors on Monday.

The country is represented by the Greek National Tourism Organization (GNTO) at stand EU1100. The GNTO is hosting some 70 Greek exhibitors, including representatives of hotels, regions and travel companies from across the country and its islands.

Minister Theoharis inaugurated the Greek stand on Monday morning and held talks with tour operators and other leading tourism figures.

On Monday afternoon, the minister gave a press conference to Greek and foreign media and presented the ministry’s strategic tourism goals.

The WTM London 2019 expo will run until Wednesday.

The Greek Travel Pages (GTP) is an official media partner of the expo.