British rockers THE DARKNESS have released their brand new single, "Rock And Roll Deserves To Die", accompanied by a brilliantly entertaining video. It's the first taste of the band's jaw-droppingly ambitious new album "Easter Is Cancelled", out on October 4 through Cooking Vinyl.

From chiming, acoustic beginnings, "Rock And Roll Deserves To Die" explodes into an epic five-minute masterpiece. It features some of Justin Hawkins's finest lyrics to date alongside monumental riffs, thunderous bass and almighty drums, while also featuring some beautifully delicate touches from the band.

It is quite simply the band's most exciting and diverse song to date and finds THE DARKNESS hailing the death of the old and opening a door into a brave new world never seen from the band before. As bass player Frankie Poullain comments: "A lot of bands have relinquished their duty. Rock and roll is so uniform now. Everybody dresses the same, looks the same, sounds the same. It's pathetic. It deserves to die. Let's kill the cliché. Let's break the crucifix. That's partly what the album is about."

In fact, "Rock And Roll Deserves To Die" marks a sensational new era, opening "Easter Is Cancelled", the first-ever concept album from THE DARKNESS.

Justin explains: "At the end of days, humankind must consider the essential truths of existence. THE DARKNESS, your vanguard in life's journey, have stared into the abyss. The observations we bring from the edge are set out in a new record album, titled 'Easter is Cancelled'.

"This far-reaching communiqué examines man's brutality to man, the dichotomies that we live within and the alternate realities that exist alongside our blinkered comprehension of the Universe. The song cycle defines human existence through a parable — the slow lingering death and eventual glorious re-birth of rock and roll.

"In the search for perfect sonic equivalents of core truths, every musical instrument of the world has been explored and exploited to its fullest extent. Endless days in studios, museums, spiritual retreats and places of learning turned into endless months, as deeper and deeper layers of truth were uncovered, translated and set for eternity in sound.

"The result is a literally Biblical record, and those who have said that rock and roll is the Devil's music should listen and understand that it is, in truth, the voice of God.

"This is the grandest statement any band has ever made, and the endeavour has taken its toll. In achieving such a mighty goal, a line is drawn and this will be the last traditional music album from THE DARKNESS — having confronted the eternal and ultimate, we must now move on to higher art forms. The future is an open door. Who's in here?"

The ten-track album examines the role of the musician in the barbarous culture of the world today, and their almost divine responsibility to challenge the establishment — something that most rock and roll artists seem to have given up on in favour of easy celebrity. And yet at the heart of this tale is love, loss and heartbreak, where redemption is ultimately found in the brotherhood of band friendship and the power of the guitar, as brought full circle in the glorious album closer "We Are The Guitar Men".

"Easter Is Cancelled" track listing:

01. Rock And Roll Deserves To Die

02. How Can I Lose Your Love

03. Live 'Til I Die

04. Heart Explodes

05. Deck Chair

06. Easter Is Cancelled

07. Heavy Metal Lover

08. In Another Life

09. Choke On It

10. We Are The Guitar Men

"Easter Is Cancelled" will be released digitally and in full technicolour physical glory as a standard CD, digipak CD with bonus tracks, gatefold LP, limited-edition color vinyl gatefold LP and cassette. The album is available to pre-order now from the band's official store, with special signed copies and exclusive album bundle offers.

THE DARKNESS will be spreading its "Easter Is Cancelled" message across the land with a full U.K. and Ireland headline tour this winter and will play 18 dates starting in November 2019. These shows promise to be incredibly special, reflecting the grand scope and vision of the album, alongside the finest hits from the band's spectacular canon.