Shoppers in Wales spend on average £99 per month (excluding groceries); with £74 of monthly spend occurring online, according to a study commissioned by Royal Mail. Compared to the UK average of £112 per month in total and £89 for online, spend in Wales is lower. The study also found that shoppers in Wales typically purchase items online twice a month.

When it comes to recommendations, 86% of online shoppers living in Wales refer to the internet before making a purchase. Six in ten (60%) are prepared to pay more for products that make life easier and 27% of online shoppers in Wales now pay for delivery subscriptions.

Almost half (48%) of online shoppers in Wales regularly purchase clothes online, 29% purchase footwear, 21% toiletries & make-up and 8% shop online for second-hand items. Trainers are the most popular clothing item to purchase (34%), followed by t-shirts & vests (28%) and polo shirts (25%).

Compared to UK online shoppers in general, those living in Wales are more likely to make purchases via a mobile device. 36% of online shoppers in Wales shop via their smartphone and 32% on their tablet, compared to 28% and 25% in the UK, respectively. Over half (54%) of online shoppers in Wales make purchases via their laptop, compared to 58% in the UK.

Almost half (44%) of online shoppers in Wales feel the need to check social networking sites on a daily basis and three in ten (30%) said they constantly look to see if they have a message or email on their mobile phone.

A spokesperson for Royal Mail Parcels said