PIC: Fianna Fáil use Fine Gael's logo against them in massive attack ad

This is how go negative in the run up to a General Election.

Fianna Fáil have fired the biggest salvo yet as they try to wrest power away from Fine Gael in the upcoming General Election - using their adversaries' own logo against them.

Gavan Reilly of Today FM has shared a massive billboard in which they take on the guise of Enda Kenny.

'I won't end the scandal of patients on trolleys,' reads the poster. 'Tax cuts for the wealthiest comes first.'

If certain betting companies had used this, it wouldn't have surprised us, but coming from Micheál Martin and co. this is fairly eye-catching.

Reilly also put some context on why an old Fine Gael logo had been used in the poster.

@NiallOK @JOEdotie It's meant to be a mock-up of FG's 2007 billboard ("I'll end the scandal of patients on trolleys"; that was FG logo then — Gavan Reilly (@gavreilly) January 13, 2016