Bitcoin has a branding problem. It’s known as a wildly unstable financial asset, doomed fad, brogrammer fantasy, and blah blah blah. So I subjected it to a favorite branding exercise. In the old days, copywriters wrote 100 good headlines to get one great headline. For bitcoin, I wrote 500.



These lines can be used without permission for website copy, outdoor ads, tweets, stickers, t-shirts—really anything. To broaden their usability, I stuck to benefit-oriented messaging, mostly jargon-free language, and self-deprecating humor.



Which 5 sell bitcoin the best? Tweet your picks to @kenisajerk.