WhiteWave, the owner of plant-based purveyors Silk and So Delicious, says sales are booming.





In fact, the company reports that its first quarter sales were up 10 percent, or $911 million.





The Wall Street Journal, “Stripping out foreign-exchange effects, sales rose 13%. WhiteWave said sales were in part driven by the So Delicious Dairy Free business it acquired late last year.” According to, “Stripping out foreign-exchange effects, sales rose 13%. WhiteWave said sales were in part driven by the So Delicious Dairy Free business it acquired late last year.”





More people than ever are concerned about environmental destruction and animal mistreatment by the food industry. This puts healthy, plant-based products at the forefront for many consumers, and WhiteWave is seeing the benefits.





And restaurants from Denny’s to McDonald’s are focusing their efforts on these shifting preferences. Millennials, a group that’s exceptionally disinterested in meat, and increasingly interested in healthy veg foods, are a driving force determining many restaurants’ success.





As the popularity of vegan foods gains momentum, more and more delicious options are hitting store shelves all the time. But with the amazing variety of products already on the market , there’s never been a better time to ditch meat.



