No matter the contracted word, everyone knows exactly what you're referring to. Appmon is the same thing as Appmonsters, which is the same thing as Applimonsters, etc.As for the logo, really don't sweat it right now. A lot of early sales sheets use temp materials. Even if that is a finalized name and design, it's probably not what you'll get on any western English language release. Some of you may recall that Toei's official international name for Digimon Xros Wars isn't Digimon Fusion , but actually Digimon Fusion Battles . That name and logo were never seen outside of South East Asia and Italy. The same goes for Data Squad , which was sold in English speaking Asia under its original Japanese name I don't think the Digimon Universe branding means much other than brand recognition. As it stands right now, Appmon has even less to do with traditional Digimon conventions than the typical relaunch in this franchise. At least in terms of visual and merch direction (the narrative might be elsewhere), it feels like those involved want to make a Yo-Kai Watch, but realize launching a new IP is hard, so they slap the Digimon name on it in hopes of sparking some nostalgia in young parents at the toy isle. Kind of like how Skylanders has nothing to do with Spyro, but the first game was branded as a Spyro spinoff. Maybe I'm wrong.