Brady noted that most ambassadors at the event weren’t highly active Kik users (or “Kik heads,” in his words). That gave Ted a chance to discuss how Kin isn’t designed exclusively for the existing Kik community.

Rather, Kik is just the first digital economy in which Kin will be introduced as a currency. Our integration in Kik will show other digital communities how Kin can support — and improve — their own economies.

“Kik is its own little country, that millions of people show up to every day. Those are the citizens of Kik Land…and when[they] want a way to exchange value with one another, they need a way to do it.

“Since Kik is our little country, we can demonstrate that this currency can operate at scale, and that we can get millions of people using it every day in little Kik Land. Once we demonstrate that, we think Kin will be the most-used cryptocurrency in the world… and that will make Kin pretty valuable.

“And then we’ll take a chunk of that value — 60% of that value — and give to [partners] who have their own digital lands. To them, we can say ‘“’Sure, you could launch your own cryptocurrency, but it’s hard. And it only works in your own little country, not anywhere else. But if you use Kin instead, you’re helping drive demand that will cause the value of Kin to go up, and we’ll give you that value back with the Kin Reward Engine.’”