Whilst Dr Pepper Germany is a fairly substantial name to attract as a sponsor, German esports organisation mousesports has not stopped there. This morning, the brand announced a new head sponsor in Vodafone. The partnership begins immediately, and the new jersey prominently displays the world famous brand.

Today marks a milestone in mouz history. We are excited to present you @Vodafone_de as our new head sponsor. #goREDhttps://t.co/bhrRWkQbdu pic.twitter.com/rKuycv31RQ — mousesports (@mousesports) May 31, 2017

The release on the mouz website states that the partnership is a match made in heaven. Both brands prominently feature the “iconic red colour” and both have “deep roots in Germany and the digital world”.

“In Vodafone, we have found a strong and attractive brand that shares our passion and wants to shape the growth of mousesports and esports together. Connectivity is the lifeblood of esports and we are glad to not only have gained the best, but also the internationally most renowned partner”, commented mousesports CEO Cengiz Tüylü.

“Gamers need high speed and that’s what we stand for. As the Gigabit company with the fastest top speeds in the country, we are driving the Gigabit society forward – and we’re proud to actively take another step in this direction with our commitment to mousesports. As communications are becoming more and more interconnected, the same is happening in sports with esports. High speed Internet is a natural and vital prerequisite for esports – for teams as well as the fans themselves! With our commitment, we want to rstand for competition, fairness and sportsmanship – on and off the server!”, revealed Gregor Gründgens, Director Brand Marketing at Vodafone Germany.

Vodafone will support all of mousesports esports endeavours, including its Street Fighter V, Dota 2, CS:GO and Vainglory teams. The statement also reveals that mousesports will start working with Vodafone during the upcoming bootcamps, and there’ll be plenty of social media content across Vodafone and mous’ respective channels.

Esports Insider says: Dr Pepper and now Vodafone? Two very red and fitting brands for mousesports as they attract two non-endemic sponsors in just a matter of days. Congratulations to both parties, we look forward to seeing the content.