Until now, he has not paid too much attention to the ins and outs of the Royal Family. But a 55-year-old driving instructor from Worthing found himself in the middle of a social media storm, after his user name was commandeered by none other than the Duke and Duchess of Sussex.

His old name, @sussexroyal, has now broken the world record for the fastest account to reach one million Instagram followers, as it was relaunched as a new Royal feed for news and pictures from Prince Harry and Meghan.

Until yesterday, Kevin Keiley had used Twitter and Instagram only occasionally, picking the name @SussexRoyal to reflect his home county of West Sussex and support for Reading FC, nicknamed the Royals.

He said he only discovered he had lost his SussexRoyal Instagram handle after his children alerted him to the change, claiming he received no notification in advance.

“On Instagram I was SussexRoyal and I am now _SussexRoyal_ and I have never used underscores in my life,” the father-of-two told the Telegraph.