Disney CEO Bob Iger believes he would have discussed combining Disney with Apple had Steve Jobs not died in 2011, according to a passage from his new autobiography published in Vanity Fair.

"With every success the company has had since Steve's death, there's always a moment in the midst of my excitement when I think, I wish Steve could be here for this," Iger writes.

"It's impossible not to have the conversation with him in my head that I wish I could be having in real life. More than that, I believe that if Steve were still alive, we would have combined our companies, or at least discussed the possibility very seriously."