At midnight Eastern time, it's all about "ME!"

That's the name of Taylor Swift's new song, which will be released at the stroke of midnight Friday.

Also at midnight, Swift will simultaneously release a music video for "ME!" on YouTube. The singer will host a live Q&A ahead of the premiere.

Swift spilled the beans during an appearance with Robin Roberts on ABC's broadcast of the NFL Draft in Nashville. Her new song features Brendon Urie of Panic! At the Disco. She also made it clear that the song's title is in"all-caps," with an exclamation point.

"I've been having a lot of emotions about the whole thing," Swift told Roberts, saying that " 'ME!' is a song about embracing your individuality and really celebrating it and owning it.

"I think that with a pop song, we have the ability to get a song stuck in people's heads, and I just want it to be one that makes them feel better about themselves."

It was raining during the broadcast, but that didn't affect Swift. "I've had some of my best time in the rain," said the pop star, smiling. "I see it as a good luck charm."

Fans who've seen her mysterious mural in Nashville area already had a hunch about the song's title, as artists updated the piece to include the word "ME!" on Thursday — shortly before Swift made a surprise appearance there.

The mural, a colorful, building-tall set of wings from street artist Kelsey Montague, appeared last week.

"ME!" will be Swift's first new music since her "Reputation" album.