By By Lynn Curwin Jun 1, 2011 in Entertainment Television channels in India were warned not to air deodorant adverts which the information ministry has been deemed to be too sexual. Brands whose adverts were considered too racy include Wild Stone, Addiction Deo, Set Wet Zatak, Denver Deo and Axe. None of the companies have responded. "The ads brim with messages aimed at tickling libidinous male instincts," the The ministry added that the ads appeared "indecent, vulgar and suggestive" by subtly sending a message that the products "arouse women's sexuality." The Advertising Standards Council of India (ASCI) was directed to ensure that the adverts were modified or taken off air within five days. "Complaints for deodorant ads have been high in the last two years, agrees Alan Collaco, secretary general, ASCI," reads a statement on the "At ASCI, there is a very specific guidelines. Any visual that is not likely to cause grave or widespread offence is not a cause of concern. Most of these deodorant ads are played after 11pm on TV, outside family viewing timing." Some of these adverts are not new, with one having been uploaded to YouTube in May 2007. Time reported that India's Information and Broadcasting Ministry said the sexually suggestive ads violate India's advertising code, which states "cable operators should ensure that the portrayal of the female form... is tasteful and aesthetic and within the well established norms of good taste and decency."Brands whose adverts were considered too racy include Wild Stone, Addiction Deo, Set Wet Zatak, Denver Deo and Axe. None of the companies have responded."The ads brim with messages aimed at tickling libidinous male instincts," the BBC quoted India's information ministry as saying.The ministry added that the ads appeared "indecent, vulgar and suggestive" by subtly sending a message that the products "arouse women's sexuality."The Advertising Standards Council of India (ASCI) was directed to ensure that the adverts were modified or taken off air within five days."Complaints for deodorant ads have been high in the last two years, agrees Alan Collaco, secretary general, ASCI," reads a statement on the Advertising Standard Council of India website. "While it has acted in some cases where it has felt the complaints have been valid, in many cases, it has decided that the advertising is not objectionable."At ASCI, there is a very specific guidelines. Any visual that is not likely to cause grave or widespread offence is not a cause of concern. Most of these deodorant ads are played after 11pm on TV, outside family viewing timing."Some of these adverts are not new, with one having been uploaded to YouTube in May 2007. More about Sexy, Ads, Adverts, India, Banned More news from Sexy Ads Adverts India Banned