Microsoft Edge offers better battery life over Google Chrome. How much battery life? Quite a bit more battery life according to Microsoft’s own stats. However, it seems the firm isn’t content to let that stay on the blogosphere and YouTube, but instead now notifies users of Chrome;s battery draining behaviour.

Remember when I spoke about the anti-@googlechrome pop up? It's come back, here is a screenshot! #windows10 pic.twitter.com/FpOjL27srK — Rudy Huyn (@RudyHuyn) July 18, 2016

The windows developer, Rudy Huyn, noted that this was not the first time that Microsoft was drawing attention to Chrome draining battery on his PC, but rather another occurrence of the firm prompting users to use its own homegrown Edge browser instead.

While Chrome is indeed a battery drain on Windows, and Microsoft is well within its rights to advise users about battery draining apps, one does wonder whether such behaviour has a limit. Should Microsoft advertise more songs on Groove Music when you play Spotify? Or direct you to it Films and TV app if you download iTunes ? Hopefully the firm would be more clear about this in future updates to Windows to prevent accusations of “forcing ” Microsoft services upon Windows 10 users.

We have reached out to Microsoft for comment on how widespread this behaviour is, and will update this article if necessary.