Danica Patrick wore a TaxAct firesuit during NASCAR media day. Stewart-Haas Racing and Nature's Bakery, who was the primary sponsor last year and had previously announced a deal through 2018, are in discussions on the future of the sponsorship. SHR: "Nature's Bakery and Stewart-Haas Racing are in discussions about how the sponsorship might look in 2017. Both sides have options, and it's a matter of determining what is best for both parties."