Right, let's take a step back for a moment. Since 2012, Verizon's been modifying some of its mobile web traffic to include what are technically called a Unique Identifier Header -- better known these days as "supercookies" -- that quantify your activity on the web to help build a pattern of interests and actions. That information forms an invisible portrait of you that's incredibly valuable to advertisers looking to target ever more specific subsets of people who might want to buy their crap. Now in fairness, Verizon has been giving people the option to opt-out of the advertising side of the equation for a while now. Thing is, their web traffic would continue to be tagged with supercookies anyway. Users never had a say in whether or not they were tracked, just whether or not they were pandered to in the process. That thankfully won't be the case for too much longer (we hope) but c'mon Verizon -- if you're going to pull something like this, at least give us the choice to opt in rather than bail out of something you've unilaterally imposed on us.