Micromax, as promised, has unveiled its new Canvas Spark 2 Plus smartphone in India. Priced at Rs. 3,999, the new Canvas-series smartphone will be exclusively available to purchase via Snapdeal, an e-commerce website, from Friday.

To recall, Micromax showcased the Canvas Spark 2 Plus at the Canvas 6 and Canvas 6 Pro launch last week and had promised that it will be revealed in the coming weeks.

The domestic handset maker says that the Micromax Canvas Spark 2 Plus is targeted at first-time smartphone users. The biggest highlight of the handset is it runs Android 6.0 Marshmallow out-of-the-box and is also the company's first smartphone running the OS. The smartphone will be available in Metallic Grey, Copper Gold, and Champagne Gold colours.

For specifications, the Micromax Canvas Spark 2 Plus features a 5-inch FWVGA (480x854 pixels) display and is powered by a 1.3GHz quad-core processor. It comes with 1GB of RAM and 8GB of inbuilt storage. The smartphone supports expandable storage support via microSD card (up to 32GB). There is a 5-megapixel rear camera with flash and a 2-megapixel front camera also on board. It is backed by a 2000mAh battery. Connectivity options on the handset include GPRS/ EDGE, 3G, Bluetooth, Wi-Fi, and Micro-USB.

Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax, said, "With the launch of the Canvas Spark 2 Plus, we are offering first time users, with a smooth transition at a wallet-friendly price. Our objective is to convert feature phone users into smartphone users, and synthesize technology and affordability in for this device. Through our partnership with Snapdeal for exclusive Spark series, we have very successfully expanded the overall entry smartphone market and created a favourable impact in the e-commerce channel capturing over 11% of the exclusive online market last year."