Crisis management in under 140 characters

Home Depot posted an extremely offensive tweet from its account on Thursday:

[tweet https://twitter.com/imfromraleigh/status/398546620142600192%5D

And then promptly took it down and apologized to almost everyone on Twitter.

[tweet https://twitter.com/HomeDepot/status/398575807661998080%5D

And then fired the people responsible.

[tweet https://twitter.com/HomeDepot/status/398591812022976512%5D

The end.

Or maybe not …

[tweet https://twitter.com/roywoodjr/status/398591138786836480%5D