Rumors of Google launching a cloud storage service known as "GDrive" have been coming and going for years, with no actual product ever making its way to consumers. But the Wall Street Journal says Google is, finally, perhaps only weeks away from launching the service, now simply called "Drive."

Drive could have been pretty revolutionary, especially if it had launched back in 2007 when the Journal also said it was ready to be unveiled within a few months. Now, Google will have to compete against Dropbox and other well-established storage services. Still, Google could make an impact simply by redirecting its existing users to the new service, and undercutting the competition in price.

Google Docs already offers free storage for any type of file, with each user given up to 1GB of free space, compared to 2GB from Dropbox. But Google Docs users can purchase an extra 20GB of storage for a mere $5 a year, or 80GB for $20 a year, considerably cheaper than Dropbox rates of $9.99 per month for 50GB and $19.99 per month for 100GB. Presumably, Google Drive would be far more convenient to use than Google Docs storage, but an article in ExtremeTech speculates that Google will use similar pricing in Drive to attract users.

But given that the actual service's existence has been rumored for years without coming to fruition, it's still all speculation until Google confirms it.