Cryptocurrencies and their underlying ledger technology are slowly influencing and transforming the way in which business is done across the globe. With major corporations realizing the potentiality of the technology and its disruption, the major challenge that they are confronted with is the complexity in integrating and utilizing blockchain technology for their growth. This is precisely where the Waves Platform is an outlier. Waves has simplified the technology and packaged it with an easy to use interface that helps businesses to ramp up their solutions with this enterprise experience. Unlike other blockchain platforms, Waves has proactively partnered with major corporates, retail service chain franchises, crypto-regulators and private firms to strategize and tailor solutions suitable for their needs. Let’s dive deep into how Waves is slowly taking crypto to the people.

Partnering with the Big Four

In 2017, Deloitte CIS and Waves Platform signed a memorandum on strategic partnership. The partnership is aimed at providing clients with comprehensive initial coin offering (ICO) services and customized blockchain solutions tailored for specific business tasks. Also, Waves Platform is creating a self-regulatory body that will provide reporting, legal, tax & accounting, KYC and business due diligence standards for ICOs and blockchain industry. Leading market players and advisers, including Deloitte CIS, ICO Governance Foundation, and Ethereum Competencies Centre have stated their support for the association.

Burger King all set to ride on Waves Loyalty program

Waves has gained popularity for its flexibility in providing diverse features for the tokens on its platform. One such lucrative function is using the tokens to reward the loyalty of the users. RewardMob and Incent Loyalty are two such projects that have banked on the Waves blockchain to roll out lyalty programs. Another mainstream food chain company to join this list in late 2017 is the Burger King Russia. Burger King Russia has issued a supply of 1 billion Whoopercoins on the Waves platform. The customers will receive one Whoppercoin for every ruble spent ($1 is 59 RUB). They can redeem one Whopper burger with 1,700 Whoppercoins, which are stored in a digital wallet.

Stepping the pedal on crypto-adoption

In early 2017, the Astana International Financial Center has announced the creation of a working group together with Deloitte, Waves, Juscutum, and Kesarev Consulting to develop an ecosystem to enable blockchain solutions for the CIS region. The working group aims to develop legislation regulating cryptocurrency transactions; establishing the ecosystem for the use of Blockchain technology, crypto assets and blockchain based projects that would help in the formation of a favorable environment for the innovative development of Kazakhstan on the crypto front.

Moscow Stock Exchange is planning to be the first stock exchange to make crypto-currency a new investable asset. They are planning to build the platform in coordination with the Waves team and hope to have the rules in place for the same by early 2018. They have also partnered with National Settlement Depository (NSD), the central depository for the Moscow stock exchange, to develop a potential digital blockchain platform to serve digital assets.

Disrupting legacy systems with blockchain

Waves is helping Gazprombank Digital, the digital division of the well-known bank, in providing clients with comprehensive initial coin offering (ICO) services and customized blockchain solutions. The demands majorly center around the Russian metals and mining sector. Additionally, Liquid.pro- the over-the-counter trading service would be able to transfer its quotes on stock options entering the Moscow stock exchange to the public Waves blockchain platform. The aim is to seek Waves guidance on making the trading transparent and fair with the help of the blockchain.

Taking ICOs to people

Waves and Russian business tycoon Boris Titov have signed an agreement to establish a new ICO incubator titled ‘People of Growth.’ They are also partnering with TMT Investments, an LSE listed company, to set up a crypto fund that invests in blockchain startups. The TMT Crypto Fund will hold both crypto and fiat currencies and is reportedly planning an Initial Coin Offering in March 2018. Also, Waves is also enabling Ukrainian crypto exchange, Kuna, to issue a coin for ICO-as-a-Service on Waves. This would be built as a robust crowdsale functionality as an additional service within their core business.

Other political and enterprise collaborations

Banking on the decentralized voting system, the Waves platform is planning to implement in the first half of 2018, Blockchain institute and Waves are participating in the creation of a new form of a blockchain-based voting system, characterized as “liquid democracy.” With blockchain as a ballot box, the voting couldn’t be rigged and would be immutable. Another enterprise win for Waves would be the integration of the platform in Microsoft Azure. By utilizing the capabilities of Waves Blockchain as a service, Microsoft is trying to support developers to launch blockchain/crowdfunding projects of their own quickly.

Overall, Waves is slowly but surely laying the ground work for the adoption of cryptocurrencies in a strategic fashion. It would be exciting to see how they plan to take crypto to different verticals in the coming years.