So how do you drive public opinion with a poll?

The Fox News Poll report does it like this:

Hillary Clinton’s lead over Donald Trump has increased to seven points, as more than half of voters say he is not qualified to be president. That’s according to a just-released national Fox News Poll of likely voters. Clinton receives 45 percent to Trump’s 38 percent. Libertarian Gary Johnson is at 7 percent and Green Party candidate Jill Stein gets 3 percent. Last week, Clinton was up by two points in the four-way contest (44-42 percent).

So, the news that Fox wants you to hear is that last week in their poll, Clinton was up by just 2 points. But what they don’t report and you have to dig to find (here are the poll internal numbers) is that while Clinton was up by 2 points a week ago and is now up by 7 points is the real story.

Last week Fox polled 2% more Democrats than Republicans (41% to 39%) and this week, they polled 9% more Democrats than Republicans (45% Democrats to 36% Republicans).

Imagine that.

So what this poll tells us is that if you ask more Democrats than last week who they are voting for, Hillary gets more votes.

So between the two polls, Hillary benefited from Fox News asking 7% more Democrats who they were going to vote for than last week.

You know what this poll really says? Hillary only gained 5 points in spite of adding 7% more Democrats. She actually has gone down in the polls, if they were apples to apples.

See for yourself. Below is a screenshot of the poll. You have to dig down to page 22 out of 62 pages to find the Demographics. (Link to all 62 pages).

Look at the chart below. The Likely Voters for the most recent poll sampled 45% Democrats. This is the highest Democrat sample of the 11 polls listed. Notice the Republican sample size of 36% is the lowest sample of Republicans out of the 11 polls shown.

Shame on Fox News. This is neither fair nor balanced.