The nonprofit Delaware River Waterfront Corp. is responsible for the full stretch of seasonal riverside attractions, including Festival Pier, the Great Plaza, and Spruce Street Harbor Park, along with Summerfest. "Our goal," said Jodie Milkman, corporation vice president "is to really fulfill our position as Philadelphia's urban beachfront. … Not everyone can go to the Shore, and not everyone can go to the Shore every weekend. Here's where you can go any night."