Apple Inc. Chief Executive Tim Cook is scheduled to attend China’s state-run internet conference next week, the most prominent executive from a U.S. company to participate in an event that promotes China’s vision of closely regulated cyberspace.

The annual World Internet Conference that kicks off Sunday in Wuzhen is organized by the Cyberspace Administration of China, the powerful internet bureau whose job includes censorship of content and blocking access to unapproved sites, including Facebook and Alphabet Inc.’s Google.

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