Ludenso is changing the way people engage and interact with the world through MagiMask, an affordable, easy-to-use AR head-mounted display that supports AR capable smartphones, from as large as Samsung Galaxy S9+ and Apple’s iPhone Xs Max.

“We believe people have been led into the AR market with false hopes and outrageously expensive hardware. We have created a hardware platform for mobile AR using our unique head-mounted display and tracker kit. Our HMD works with 99% of the existing apps without customizations, and gives 100% augmented FOV and improved resolution,” said Eirik Wahlstrøm, CEO and co-founder of Ludenso. “Our low cost and innovative technology will enable developers around the world to have the hardware tools they need to reach millions of customers and give tech enthusiasts the opportunity to own an AR headset without having to spend thousands of dollars.”

The flexible, soft fabric design of the MagiMask HMD is in part based on their previous product MovieMask, which won a Red Dot Award for outstanding design alongside Google Daydream. One of MagiMask’s core technologies is its single lens approach, which unlike all other mobile-driven stereoscopic headsets allows the user to view the full size of the smartphone screen, compensating for both accommodation (normal stereoscopic) and convergence. One screen means that the resolution is not drastically cut as it is in other headsets where the display only utilizes between 15-25% of the pixels. This results in a larger, more crystal clear image with far better resolution.