As of 2017, there were roughly 7,000 people living without homes in San Francisco, a number that comprises minors — a lot of them. The San Francisco Unified School District estimates that as of 2017, roughly 2,100 of the children in the school system were homeless — a number that it said looked to be escalating, not shrinking.

While parents may not hesitate to send their offspring to these same schools, some in the city’s northeast corner may be uncomfortable with the idea of homeless adults and families seeking shelter in close proximity. Such appears to be the point of a GoFundMe campaign that was launched late last week called “Safe Embarcadero for All.” Its objective: to raise $100,000 for legal counsel to push against the creation of a shelter along the city’s eastern waterfront region.

The campaign is a reaction to an idea introduced earlier this month by San Francisco Mayor London Breed to turn a parking lot along Embarcadero that’s owned by the Port of San Francisco into a center that would provide health and housing services and round-the-clock stays for up to 200 of the city’s homeless residents.

It isn’t just theoretical. If the Port Commission agrees to the plan, Breed estimated the center could be open by summer. Thus the GoFundMe campaign, which has now raised $71,250 as of this writing from 180 people, some of whom presumably live in the luxury high-rise apartments nearby and others who share the campaign organizers’ concerns that the shelter could introduce “public safety, drug use, and other problems.”

It’s a frustrating state of affairs, though some are finding inspiration in a new, rival campaign that was created yesterday in support of the center and which is fast gaining financial support. Called a “SAFER Embarcadero for ALL,” it has already raised more than the earlier GoFundMe campaign, with more than 1,021 donors contributing more than $76,000 as of this writing. Two of its backers: Twilio CEO Jeff Lawson and Salesforce CEO Marc Benioff, who has been a frequent and public supporter of Breed and a number of her initiatives.

Lawson appears to have given $20,000; Benioff has given at least $10,000 to the campaign and is using Twitter as a platform to drum up more support.

Join me in supporting @TheCoalitionSF and @fbach4 and @LondonBreed in building a new navigation center in San Francisco on the Embarcadero. Homelessness is our number crisis and it requires all of our attention and resources. https://t.co/hY6KxeT5D9 — Marc Benioff (@Benioff) March 29, 2019

Some are heralding their involvement as proof that tech CEOs do care about San Francisco’s homeless population, which they’re often accused of exacerbating by planting themselves in the city, paying their employees high wages, and driving up the cost of everything from rent to groceries in the process.

Even GoFundMe itself has joined sides, donating $5,000 to the new campaign in support of the homeless center or, more specifically the Coalition on Homelessness, which has been promised the monies.

“I don’t think the tech industry is doing enough about the homeless issue,” GoFundMe CEO Rob Solomon told the San Francisco Chronicle this morning. “We wanted to do our small part, even though we’re not located in San Francisco.”

No doubt critics will argue that because GoFundMe is 25 miles south of San Francisco, in Redwood City, the company has less at stake.

Still, proponents of the center will take support wherever they can find it.

As Jennifer Friedenbach, executive director of the Coalition on Homelessness, told the Chronicle earlier today, the group is already planning to use the new funds to help with public education, to get input on the center, and to educate residents about what they may grossly misunderstand about the city’s homeless population.