Apple's new Siri-powered voice-controlled TV product (right) looks incredibly futuristic. But once again, it's definitely not the first to the party. Earlier this year streaming video pioneer Roku released a new version of its flagship product (left) that includes voice search, and services from Google and Amazon have had voice control baked in for even longer. But by bringing Siri to Apple TV, Apple has cemented voice as the new standard interface for interactive television.

Even more impressive than the Apple TV demo is 3D Touch (right), which promises to add a whole new dimension to interactivity. But once again, there's a precedent for the idea. Sensel offers an interesting accessory called the Morph (left) that looks a bit like a small tablet or large touchpad, and it features a pressure-sensitive multitouch interface that sounds an awful lot like what Apple is touting. The big difference here is that Apple is building this right into the next generation of the iPhone: no accessories required.

Apple's heretical Pencil (right) isn't the only "Pencil" on the market: a company called 53 makes its own excellent stylus with the same name (left). In fact, Apple has a long history of allegedly using existing trademarks for its products. And while Apple is doing all it can to distinguish its Pencil from all the other styluses on the market, the truth is that many of its features can already be found in competing products from 53 or Wacom. We'll have to wait and see if the new product can live up to Apple's standards.

The new iOS Live Photos feature (right), which automatically captures three seconds of video when you snap a photo, isn't the high-tech marvel that 3D Touch or Siri are, but it still looks like a lot of fun. So does a little feature in the HTC One smartphone called Zoe (left), which does basically the same thing.

Just kidding. Between the new A9 processor, the 12 megapixel camera and the 3D Touch interface, the 6S (right) is actually a pretty substantial upgrade from the iPhone 6 (left). Looks can be deceiving.