Country embarks on publicity campaign to counter negative effects of drug-related violence.

Drug-related violence across Mexico has killed thousands of people this year alone.

The government is now trying to improve the country’s image and to lure tourists back with a publicity campaign.

The campaign includes the Tequila Express, a train that employs Mexico’s most famous drink, Tequila, and its most recognisable music, Mariachi.

Al Jazeera’s Adam Raney reports from Jalisco.