"I wouldn't read too much into it in terms of a sea change in our business strategy," Hirshberg told us in an interview. "It's a passion project, a skunkworks project that we're excited about, but it doesn't signal an overall shift in our approach to the business."

So, no, the move to re-launch Sierra as a label within Activision -- while neato -- is not part of a bigger push into the burgeoning indie game movement. Hirshberg also pointed out that some of his company's tentpole franchises, such as the mega-popular kid's series Skylanders, started out as "small, scrappy" projects rather than intended from the jump as the monsters they've become.

Activision's taking a cautious approach with the new initiative, even. Hirshberg stressed that his company isn't "taking our eye off the ball" of the prize: blockbuster games aimed at mainstream folks. For now, Hirshberg said Geometry Wars 3: Dimensions is "a cool passion project to hopefully make some gamers happy and do something we think is cool." As far as we're concerned, as long as there's more Geometry Wars to play, everyone wins.