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IRN BRU makers Barr have tried to go one-up on Coca Cola’s personalised names promotion for thirsty punters in Scotland.

A range of new two-litre and 500ml bottles will be wrapped with one of 57 different tartan labels so parched Bru-guzzlers can choose their clan allegiance before knocking back the tasty orange tonic.

It’s not the first time Barr’s marketing team have promoted the soft drink by the seat of their pants – slogans such as “Even though I used to be a man” and “When I’m a burger I want to be washed down with Irn Bru” made a habit of dividing public opinion

Who can forget the balaclava granny causing supermarket mayhem to the tune of Ace of Spades, or the “Cheer up, goth, have an Irn Bru” line of recent times.

Tongue-in-cheek marketing has always done well for the brand, who created their own personalised names on 500ml bottles with a Scottish twist. Instead of Oliver, Sarah and Steph, Scots were greeted with Senga, Rab, Tam, or something much worse.

International fans will need to make do with Irn Bru’s own tartan wrapping their bottles, but everyone will be able to use the Irn Bru clan finder on the company’s website.

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