Netflix Now in Half of All Broadband Households, Study Says Netflix went from pesky startup to massive international video powerhouse in relatively short order. A new study by Parks Associates indicates that Netflix is now in roughly 49% of all broadband-connected households in the States. What's more, the report found that nearly 60% of broadband-connected homes now subscribe to Netflix, Hulu or Amazon's streaming video services. The report also notes a significant spike in viewership for other niche streaming services like Crunchyroll and WWE Network.

At this point, 65% of U.S. broadband households subscribe to at least one OTT video service. "US consumers are not taking solely a Netflix, Amazon, or Hulu subscription. Many are shopping around and trialing new services to get access to interesting content unavailable through the big services," said Brett Sappington, Senior Director of Research, Parks Associates. "Interest and viewership in OTT video services have led to an increase in total subscriptions since 2015, including an increase in households subscribing to two, three, or even four or more services," he added. "All this translates into more money being spent by consumers and more opportunity for niche content services to capture revenues." In many instances, these services are simply complementary viewing options for existing, traditional cable TV subscribers. And in many instances that only has increased as Netflix has signed lucrative partnerships to bring Netflix to existing cable company cable boxes. But in many cases streaming video customers are finding that these services are all they need (especially as companies like Hulu and Amazon shift into live TV and cloud DVRs), resulting in what's expected to be the But in many cases streaming video customers are finding that these services are all they need (especially as companies like Hulu and Amazon shift into live TV and cloud DVRs), resulting in what's expected to be the biggest quarter for cord cutting on record.







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topics flat nest Ostracus

join:2011-09-05

Henderson, KY -1 recommendation Ostracus Member Dam burst. quote: Netflix went from pesky startup to massive international video powerhouse in relatively short order. The phrase we're looking for is, "pent up demand"? That's when people are fed up with the clueless incumbents and their money machine, but don't have a place to take their money. You saw a slight trickle in the dam with those that just left TV entirely, and those that went OTA. The dam really started to burst when alternatives came along and people went, "TAKE MY MONEY"! The phrase we're looking for is, "pent up demand"? That's when people are fed up with the clueless incumbents and their money machine, but don't have a place to take their money. You saw a slight trickle in the dam with those that just left TV entirely, and those that went OTA. The dam really started to burst when alternatives came along and people went, "TAKE MY MONEY"!

Anonc442c

@svwh.net Anonc442c Anon Netflix is on everything now Netflix has done a great job of getting their service on nearly every streaming device out there. It is on my generic China built TV(Roku on the TV). It is on my Comcast STB. It is on my Apple TV streaming box. It is on my standalone Roku box. And Amazon Prime is on everything but Comcast STB as well. So I have Netflix and Amazon Prime on every TV and smartphone and tablet in my house. And since I use Amazon Prime for free shipping from Amazon.com and Netflix monthly fee is so cheap, my streaming capability is ubiquitous as I am sure it is on that 49% of homes in the survey were. rradina

join:2000-08-08

Chesterfield, MO rradina Member Bandwidth Armageddon If 65% of HSI customers use OTT video streaming, will adding the other 35% fulfill the prophesy? Have carriers made investments to stay ahead of demand? Was it always more FUD than fact?

maartena

Elmo

Premium Member

join:2002-05-10

Orange, CA maartena Premium Member Re: Bandwidth Armageddon said by rradina: If 65% of HSI customers use OTT video streaming, will adding the other 35% fulfill the prophesy? Have carriers made investments to stay ahead of demand? Was it always more FUD than fact? Note that "65% use OTT streaming" does not mean that they aren't using cable and paying for cable besides that. rradina

join:2000-08-08

Chesterfield, MO rradina Member Re: Bandwidth Armageddon Paying for linear (cable) video is irrelevant. However, using linear is relevant since the assumption is they aren't using OTT while using linear. margegenever

join:2010-08-19

USA margegenever Member Definition of 'Broadband Household'? I wonder how they define 'broadband household'? What ISP speed is required to be considered a 'broadband household'?



I seem to remember the FCC defining broadband as 25 Mbps down? I use Netflix at 3 MBps. It [mostly] works.... WhatNow

Premium Member

join:2009-05-06

Charlotte, NC 1 recommendation WhatNow Premium Member Netflix and Net Neutrality Netflix is the reason a company like ATT has problems with Net Neutrality. Netflix caused and still creates a lot of congestion on the networks especially during the peak hours in the evening. Before Netflix on the major nodes the traffic between two companies was around 50/50 so the free passage helped both companies. With Netflix I am guessing it is 95/05 with Netflix contributing almost nothing to the upgrades needed to handle the huge increase in traffic. Most internet customers get Netflix because they have internet not they get internet because they want Netflix. Things seemed to calm down when Netflix agreed to pay for upgrading the main node where their traffic entered the big ISPs network. It was reported that once Netflix paid the ISPs for better traffic flow at the gateways Netflix was not as big of a supporter of Net Neutrality. your comment..

