The company aims to provide options that are 'good for people and the planet'

The product is set to debut in the US by 2019

IKEA's plant-based hot dog has received a 95-percent

customer approval rating, according to the retail giant - and will expand into

new territory in the near future.

Going international

With roughly 12 percent of IKEA Bistro customers

reportedly choosing vegan or vegetarian options, the brand has plans to roll out the new hot

dog across Europe this August.

ADVERTISEMENT Thanks for watching! Visit Website

The company is also planning a US debut by 2019.

Not just for vegans

IKEA's US Range and Product Developer Peter Ho explained that when

the product was put on trial in Malmö, it didn’t just appeal to a niche crowd.

He said: "IKEA Malmö is seeing a new customer in their

bistro, whether they are vegans, vegetarians, flexitarians, or meat-reducers."

IKEA also offers plant-based meatballs (Photo: Facebook)

'Sustainable option'

Managing Director at Ikea Food Michael La Cour said:

"Every year, 660 million people enjoy the Ikea Food offer, and we see this

global reach as an opportunity as well as a responsibility to serve food that

is good for people and the planet.

"With

the new veggie hot dog, we can inspire and enable customers to choose a

plant-based, more sustainable option at an affordable price."