Hiro Mashima's Fairy Tail is getting collaborations with Tenkaippin ramen, the restaurant Sweets Paradise, and the internet cafe Jijyuu Kuukan to celebrate the new anime film Fairy Tail: Dragon Cry, which opens in theaters in Japan on May 6.

At Tenkaippin ramen, fans will be able to eat "Special Collaboration Donburi" out of bowls with an illustration of a half-dragon Natsu on them. The ramen chain will also be running a lottery event in which fans can win their own Natsu bowls, an invite to the film's opening-day stage greeting event at the TOHO Cinema in Shinjuku, or a themed clear-file set.

The lottery opens April 21 and will run until April 30 for fans wanting the movie premiere tickets and until May 6 for the other two prizes. Tenkaippin did a similar campaign back in August 2015 with Naruto-themed ramen bowls to celebrate the opening of Boruto: Naruto the Movie.

Sweets Paradise will be offering a Fairy Tail: Dragon Cry themed menu from April 24 to May 25 at 13 different restaurant locations. Menu items include "Natsu's Flames Keema Curry Set," "Lucy's Maid-cafe Style Omelet Rice," "Gray's Ice Chilled Sōmen Noodles," "Erza's Mini Parfait," and "Happy's Fluffy Pancakes."

Sweets Paradise will be giving out free Fairy Tail: Dragon Cry coasters with each themed drink order. Beginning in May, they will also be selling keychains (702 yen/ USD $7) and can badges (324 yen/ USD $3).

From May 6 to June 16 at the Jijyuu Kuukan internet cafe chain, customers who bring in ticket stubs from the new film will get a free limited edition memo stand.

Customers who order the "Tonto Donburi," off the the internet cafe's menu will receive one of three different memo sets. A memo set featuring Natsu and Gray will be distributed from May 6 to 19, May 20 to June 2 will be a Lucy and Happy memo set, and June 3 to 16 will be an Animus and Sonya memo set. Fans that collect all of the memos can combine all 3 with the memo stand.

Fairy Tail: Dragon Cry is the second Fairy Tail anime film. The original manga has also inspired two anime series, several OVAs, and spin-off manga. The first anime film, Fairy Tail the Movie: Phoenix Priestess, opened in Japan in August 2012.

Source: Natalie Comics