Of course, bureaucratic maneuvering isn’t as sexy as the first new branch of the military since 1947. The actual function of the Space Force isn’t nearly as sexy as its name implies, either. As Vice President Mike Pence outlined in a speech Thursday announcing a new Pentagon report on the project, the Space Force is not so much about sending battalions of armed astronauts into the atmosphere as it is about satellites and space-based defense systems. Those functions are potentially important, and American adversaries are interested in making plays for space weapons, but the Defense Department is already working on them.

When Pence complained Thursday that “while our adversaries have been busy weaponizing space, too often we have bureaucratized it,” he was protesting too much. Even though what Trump is proposing is basically a reorganization of existing systems, he has treated it as if he is launching something unprecedented. (The Space Force also can’t go forward unless Congress authorizes it.)

Later on Thursday, the Trump reelection campaign sent an email inviting supporters to vote on a logo for the Space Force. Here are the options:

Some of these logos are pretty cool, and others are derivative. But they’re almost all misleading, especially the “Mars Awaits” one. You’d think from these designs that the Space Force is preparing for interstellar travel, rather than launching unmanned satellites into Earth’s orbit. The United States already has an agency in charge of space travel: NASA, whose classic logo many of these imitate. (My colleague James Fallows points out that the Air Force Space Command already has a perfectly good, if dated, logo.) But making a workaday defense agency into an avatar of, well, Avatar is all part of the ploy.

Once people have voted in the poll, naturally, they are invited to donate to Trump’s reelection. That leads to a natural complaint: The Trump campaign appears to be selling the logo rights to the Space Force in exchange for campaign donations, turning the government into a tool for Trump’s own political enrichment.

The reality is much more pedestrian, and more characteristically Trump-y. What the campaign email is selling is not access and influence, but the illusion of access and influence—an even better scheme, since it demands nothing real in return. The vote will likely have no effect on the eventual logo of the Space Force, should Congress approve it. That’s only fitting for a president who campaigned as a populist but has governed by, and to the benefit of, the wealthy and powerful.

Such salesmanship is not new for Trump. The branding of the Space Force resembles nothing so much as Trump University. In that program, Trump gussied up a series of drab, clichéd get-rich-quick real-estate seminars by giving it the name and crest of a full-fledged university and promising “handpicked” instructors. It was not a university, nor were the instructors handpicked. In depositions about the project, Trump proved far removed from any of the actual operations, repeatedly saying lieutenants had dealt with this or that matter.