In today’s Hasbro Strategic Decisions Conference, CEO of Hasbro Inc., Brian Goldner, spoke to the audience regarding the acquisition of the Power Rangers master toy license as well as the impending acquisition of the brand as a whole. Brian’s statement is quoted below:

“As I mentioned, we’ve now announced the acquisition of Power Rangers. This is really a great statement about where we believe we are in develping our brand blueprint. The fact that we can acquire Power Rangers brand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally. We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand.” – Brian Goldner, Hasbro Inc. CEO

This revelation will obviously come as great news for fans of the Power Rangers franchise who, last year, enjoyed their first major motion picture in 20 years. As many are well aware, the Power Rangers movie released at higher than expected numbers domestically, but overall failed to capture any audience globally, limping its way in to $142 million worldwide.

Stay tuned for more information as the Hasbro acquisition of Power Rangers continues!