NEO, coined as the “Chinese Ethereum,” has taken over the #5 position, edging out Litecoin, NEM and IOTA. Taking a look at the 24-hours volume below, we can see NEO has also traded the most over the past 24-hours besides Bitcoin and Ethereum, who usually win. Litecoin is usually the winner behind them, but NEO has taken it’s position and price, today.

IOTA has seen 7-days of price gains, but has has a quiet past 24-hours. NEM has had some big new recently about energy plants testing their blockchain along with a new crowdfunding/ICO platform. Below are a couple Tweets of news from the IOTA PROJECT & New Economy Movement Twitter accounts:

Both of these token ecosystems have been very loud with their marketing lately, something the entire industry can use a lesson in. It’s no doubt that media drives the price of a lot of these tokens based on speculators’ trading decisions, but communication with your community is extremely important. Failing to accurately communicate with the ecosystem leaves members questioning the viability of the projects.

It’s not doubt NEM, IOTA, NEO, and other coins in the Top 10 have begun to step up their marketing game. Stratisplatform, for instance, actually addressed this issue in their chat channel, explaining that they are actually hiring full-time marketing staff to help communicate better with the large Stratis community. A community member uploaded the update about Stratis marketing from CEO here.

Looking to the left, we can see NEM has been VERY busy — 10 team member distributed 4,000 of those sheets. GREAT marketing ploy! Talk about bringing the NEM blockchain to mainstream public. Remember, advertising and marketing is stealthy in the way it works sometimes…you take a NEM sheet home, set it on the table, wife and kids as what it is at some point — and NEM has made it to the dinner table…just like that. The more blockchain ecosystems that realize how powerful and important this is, the sooner we will see cryptocurrency being adopted in mainstream application.

NEO Smart Economy, Driving Rapid Growth Through Organization

As you might be able to tell, I’m kind of tough on leadership teams behind blockchain ecosystems for their lack of marketing and community communication. Yes, price is important to investors, but communicating with the people who are helping spread the word about the organization and updates daily is vital to long-term survival — not just blockchain ecosystems which are not just companies, but communities.