HOBOKEN – For the past three decades if Robinson Jimenez wasn't sleeping, he could be found working at Big Banner Supermarket, a small grocery store he owns on the corner of Jackson and Fourth streets.

Nearly four feet of water flooded the storefront in superstorm Sandy in 2012, but Jimenez and his brother, Mario, decided they would restock and rebuild. More recently, a fire in February destroyed the attached restaurant Jimenez also owned.

Now, months later, Jimenez has decided it's time to call it quits after the business has not been as profitable as recent years. He says he's selling the property to a developer, who has plans to build new condos.

The store will be closed for good within the next two weeks.

"It's heart-breaking, we've never seen the store that empty," Jimenez said. "We always keep the store so full, we have a lot of business, especially for older people who live around the area, they don't have another place to shop."

Hoboken does have multiple larger grocery stores -- ShopRite, Kings, Acme, and Trader Joe's -- but Jimenez said his employees will often deliver groceries to neighbors who cannot get out of their apartments.

Since the store opened in the late 1980s, Jimenez said he's gotten to know all of his customers. The inside of his business, which also operates a check-cashing window, is now mostly empty with much of the remaining inventory being sold at a 50 percent discount.

"It was going to happen sooner or later," he said. "You can't be here forever, but once you see the reality it's tough, hard."