The current CEO and owner, Isphanyar Bhandara, whose father, the politician Minocher 'Minoo’ Bhandara, was at the helm for half a century, has long been infuriated by the hypocrisy of the law that has prevented him from exporting Murree’s beer or whisky. Sitting in his wood-panelled office beneath framed scenes of imperial heroics from an 1890s Murree calendar, the thirty­some-thing businessman points out that Pakistan is one of the world’s biggest exporters of ethanol – raw alcohol that is subsequently turned into booze and perfume – while he has not been allowed to export his refined alcohol products. But this seems to be changing. This winter, Pakistan’s Ministry of Commerce agreed to change the law so that Pakistan can export beer and spirits to any non-Islamic country (in defiance of Islamist opinion, but perhaps motivated by the country’s desperate need for foreign exchange). Murree is now looking for distributors in Britain and India.