This is a news that was in the making for quite a long time. Nearly 5 years in fact; since the trademark application was discovered by this very site back in 2014.

Today, at the Las Vegas Licensing Expo 2019, Hasbro announced a new partnership with Wicked Cool Toys to bring Micro Machines back to life.

“Micro Machines is one of those amazing nostalgic brands that still has appeal 30 years later. There is huge potential to bring it back,” says Michael Rinzler, co-president of Wicked Cool Toys. Jeremy Padawer, co-president, adds, “Considering recent toy unboxing trends, the brand’s multigenerational appeal, and the vehicle category’s ripeness for something ‘new’ again, we believe Micro Machines will be a global phenomenon.” “We are thrilled to be partnering with Wicked Cool Toys, an entrepreneurial toy company that has a proven track record in relaunching classic brands with product innovation and a modern, sophisticated marketing approach,” says Casey Collins, general manager and SVP of entertainment and licensing at Hasbro. “We are excited to collaborate to introduce Micro Machines to a whole new generation of kids.”

The new collection of Micro Machines will launch next fall (2020) and we hope to see G.I. Joe branded vehicles to be among the line.

As we announced recently, we hope to hear G.I. Joe related info from the show floor. Stay tuned with HISSTANK for more news.