The site will consist of several episodes telling the story of Ironman's "Aloha Years", between 1978 and 1990, when Ironman was “more than just a race”. The site will tell the story from Hawaii to Canada to Japan and beyond, but with particular focus on Ironman Canada. Each episode will feature video, photos, text and documents. The aim is to create a record of the organizational and inspirational contributions of a number of key women in the creation and development of ultra-distance triathlon.

The lost women of Ironman infused their races with creative resourcefulness, meticulous attention to detail and tireless concern and respect for every athlete. These women were shy giants but giants nonetheless.