After Best Buy, Walmart, Target and many others have taken the wraps off their Black Friday 2017 plans, we’re finally getting a sneak peek at what Amazon plans to offer. As expected, there will be substantial discounts on its in-house Echo, Fire and Kindle devices along with a whole host of electronics and home good deals. We’ll also be looking for Amazon to match offers that we’ve already seen from its top competitors that we mentioned earlier. Head below for more.

The deals will kick off at midnight PST on Thanksgiving and run through Cyber Monday. Black Friday will feature more than 30 Gold Box promotions along with a constant rotating selection of Lightning Deals. Amazon will be offering all of its hottest deals on this landing page throughout the year’s biggest shopping season.

Of course, there will be extra benefits for Prime members including a jump start on certain deals as well as exclusive offers for Alexa users. Voice shoppers will be able to purchase select items as early as 5PM PST on Wednesday, November 22nd.

Top Amazon Device Deals |

Amazon will of course be pushing its Echo devices throughout the holiday shopping season, including the lowest ever price on Dot at $30 (Reg. $50). Both the All-New Echo and Echo Plus will be receiving their first substantial discounts at $80 (Reg. $100) and $120 (Reg. $150). Shoppers will also be able to add a smart plug to any Echo purchase for just $5.

Top Tech Deals |

We know that Amazon will be offering a couple of notable Gold Boxes when it comes to tech. That includes up to 35% off SanDisk memory products and hefty discounts on TP-Link and Seagate as well. Because these will be one-day Gold Box offers, Amazon isn’t tipping its hand on prices just yet, but look for these to be at historical all-time lows.

Top TV Deals |

Amazon is pushing a whole host of TV deals in its Black Friday preview, but a number of these prices are already available today. Along with the two premium 4K options we picked out below, Amazon will also be offering a 49-inch budget-focused model for $160 but we’ve not yet been privy to which model that is.

Top Toys Deals |

It wouldn’t be Black Friday without the toy deals, and Amazon will have you covered. Great for stocking stuffers and the like, we’re likely to see a number of Gold Boxes focused on these categories.

Be sure to keep it locked to 9to5Toys on Twitter and Facebook throughout the holiday shopping season. It’s also a good idea to bookmark our Black Friday 2017 guide for all of the latest news and deals.

TVs, Toys, Tablets and More – Amazon’s Black Friday Deals Sneak Peek is Here SEATTLE–(BUSINESS WIRE)–Nov. 14, 2017– (NASDAQ:AMZN) – Amazon is offering a sneak peek of its plans for Black Friday and, with deals across 30 categories, there is something for everyone this holiday. Now through Black Friday, customers will find deals on items including toys, electronics, fashion, beauty, kitchen, sporting goods, and more, in addition to Amazon Devices and products from small businesses and entrepreneurs, at amazon.com/blackfriday. Customers can expect to find incredible deals across a wide selection of top holiday products throughout the duration of the “Turkey 5” – those five popular shopping days starting at midnight PT on Thanksgiving and continuing through Cyber Monday. Black Friday will feature more than 30 Deals of the Day and thousands of Lightning Deals. Customers will find new deals every day, all season long. Discover all of the great Amazon Black Friday deals at amazon.com/blackfriday or shop anytime, anywhere with the Amazon App (to download, visit amazon.com/mobileapps from your mobile browser). Customers shopping with the Amazon App can also set Watch a Deal alerts to ensure they never miss out on a hot holiday product, and even use AR view, a new augmented reality feature, to view thousands of items in their space before they buy. Voice Shoppers can shop select Black Friday deals, starting as early as 5pm PT, Wednesday, Nov. 22 – just ask Alexa. All Amazon customers can choose from more than one hundred million items that are eligible for free shipping this holiday and all year long. This includes eligible orders of $25 or more shipped by Amazon, as well as free shipping offers from small business and entrepreneurs selling onAmazon. The deals included below will be available on various dates and times between Nov. 17 and Nov. 24 (Black Friday), while supplies last, at amazon.com/blackfriday or on the Amazon App. Amazon Devices Save $20 on Echo Dot, only $29.99 – the lowest price ever for Echo Dot

Save $20 on All-New Echo, only $79.99

Save $30 on Echo Plus, only $119.99

Save $50 on Amazon Tap, only $79.99

Add a smart plug to any Echo purchase for only $5 ($20 off)

Save $20 on Amazon Cloud Cam, only $99.99

Save $30 on Fire 7 Kids Edition, only $69.99 – and save an additional $10 when you buy two Fire 7 Kids Edition tablets, only $129.98

Save $40 on Fire HD 8 Kids Edition, only $89.99 – and save an additional $10 when you buy two Fire HD 8 Kids Edition, only $169.98

Save $50 on Fire HD 10, only $99.99 – the lowest price ever for the Fire HD 10

Save $30 on Fire HD 8, only $49.99

Save $30 on Kindle Paperwhite, only $89.99

Save $30 on Kindle, only $49.99

Save $30 on Kindle for Kids Bundle, only $69.99

Save $15 on Fire TV Stick with Alexa Voice Remote, only $24.99 Electronics Premium brand 40-inch smart TV, only $279.99

Sony 75-inch 4K Ultra HD smart LED TV (2017 Model), only $1,999.99

Sony 70-inch 4K Ultra HD smart LED TV (2017 Model), only $1,199.99

Samsung UN65MU8000 65-inch 4K Ultra HD smart TV (2017 Model), only $1,297.99

Sony 65-inch 4K Ultra HD smart LED TV (2017 Model), only $1,499.99

Samsung UN55MU8000 55-inch 4K Ultra HD smart TV (2017 Model), only $897.99

Sony 55-inch 4K Ultra HD smart LED TV (2017 Model), only $999.99

32-inch 720p TV, only $69.99

49-inch 4k TV, only $159.99

Save up to 30% on select TP-Link smart home and networking products

Save up to 25% on select Seagate hard drives

Save up to $150 on Acer Helios 300 Gaming Laptop

Save up to $120 on Cyberpowerpc Gaming Desktop

Save 30% on Corsair K70 Gaming Keyboard

Save up to 35% on select SanDisk memory products

Save up to 40% on PC gaming laptops, desktops, components and more

Save up to 25% on select 3D printers Toys Save up to 35% on Melissa & Doug toys and furniture

Save up to 40% on K’NEX Thrill Rides-Kraken’s Revenge Roller Coaster

Save up to 30% on select Crayola arts and crafts

Save up to 30% on select Paw Patrol toys

Save up to 50% on select Zoomer toys Home Furnishings Save up to 35% on select Thanksgiving and holiday décor

Save up to 40% on select mattresses, furniture and area rugs

Save up to 35% on select Rubbermaid products

Save up to 40% on select Thermos products Smart Home Save up to $40 on Schlage Smart Lock – Works with Amazon Alexa

Save $50 on Bluetooth-enabled Opal Nugget Ice Maker

Save $100 on SmartThings Home Monitoring Kit Video Games Save up to $100 on select Playstation virtual reality bundles

Save up to 50% on Just Dance 2018 Gold Box Music, TV, Movies & Books For the first time ever, non-Prime members as well as Prime members who haven’t yet tried Amazon Music Unlimited can get three months of the full catalog on-demand service with access to tens of millions of songs, for just $0.99 starting today

Save 40% on new release movies and TV seasons, as well as catalog best sellers available to rent or purchase and instantly stream on Amazon Video

Save up to 80% on select Kindle best-selling books Pets Save 35% on Soft WellBites Dog Treats

Save 15% on Fluval 2.6-Gallon Aquarium Kit Sports & Outdoors Save up to 60% on New Balance shoes and apparel

Save up to 30% on Under Armour TB12 Recovery Sleepwear

Save 20% on select Tumbl Trak products

Save on Bushnell Binoculars and Camelbak Hydration

Save up to 35% on select camo apparel

Save 20% on select Barska products

Save up to 25% on Nikon Coolshot 80 Rangefinder

Save 20% on Atomic Foosball Table

Save 25% on select X-Rocker Gaming Chairs

Save up to 35% on select Killerspin Table Tennis Rackets

Save 20% on select Paragon popcorn machines Small Businesses and Entrepreneurs: Small businesses and entrepreneurs selling on Amazon come from every state in the U.S., and more than 130 countries around the world. Customers can shop deals from small businesses and entrepreneurs, including startups in the AmazonLaunchpad and Amazon Exclusives programs, on everything from toys and electronics to sporting equipment and clothing: Save 30% on Segway Minipro 2018 Edition

Save 20% on Star Wars Droid Inventor Kit

Save $30 on Anki Cozmo

Save 80% on Queen Rose Full Pregnancy Body Pillow

Save 20% on CoffeeGator Pour Over Coffee Maker

Save 60% on Silpada ‘Santa Fe’ Sterling Silver, Brass and Turquoise Bracelet Voice Shop to Get Early Access to Deals: Customers who voice shop with Alexa will get an exclusive shopping window several hours earlier than the general public with access to some of the best deals starting at 5pm PT, Wednesday, Nov. 22. Available on the Amazon Echo, Echo Plus, Echo Dot and Amazon Tap, as well as screened devices such as the all-new Amazon Fire TV, all-new Fire HD 10 Tablet, Echo Show and soon to be released Echo Spot, it’s as simple as asking Alexa. Customers can voice shop with Alexa for tens of millions of Prime-eligible items every day of the year. Changed your mind? No problem, any physical product purchased with your voice is eligible for free returns. Customers must be Prime members with default payment and shipping information. To learn more, visit amazon.com/voiceshopping. Amazon Prints: Beginning Nov. 19 for a limited time, holiday cards are 50% off. Create high-quality, custom cards and share holiday messages with friends and loved ones. Cards are printed on ultra-thick, matte cardstock and include envelopes with free return address printing plus free delivery with Prime. Go to amazon.com/prints to learn more. Amazon Restaurants: Prime members making their first Amazon Restaurants order will get $10 off their order plus FREE delivery when they make a qualified purchase on Amazon.com or Prime Now between Nov. 24 and Nov. 27. Go to amazon.com/restaurants to learn more. Amazon Books: Customers can also discover great deals on books, devices, toys and games in store at Amazon Books in Seattle, New York City (on 34th St and at Columbus Circle), Los Angeles, Chicago, Boston (Dedham and Lynnfield), San Diego, San Jose, Portland, Bellevue(Wash.) and Paramus (N.J.). Whether customers want to discover a new book for the holidays, test-drive a device, or purchase Amazon Gift Cards, Amazon Books offers gifts for everyone. Amazon.com in Spanish: Customers can shop, browse and search for deals across 30 categories in Spanish. Customers can update their language settings in their Amazon App, as well as visit Amazon.com and click the ‘globe’ button – located in the navigation bar at the top of their Amazon home screen – to set and begin shopping in their preferred language. Preferred language settings will be saved for future site visits under ‘Your account’ settings. Fast Shipping, Deals and More with Prime: Prime is designed to make your life better every day including the convenience of fast, free shipping and great entertainment. Prime members can shop thousands of Lightning Deals with 30-minute early access and, with the Amazon Prime credit card, members will earn even bigger rewards this holiday season. Members can also enjoy Free Two-Day Shipping with AmazonPrime, as well as Prime FREE One-Day Shipping and Prime FREE Same-Day Delivery on more than one million items in orders of $35 or more available to members in over 5,000 cities and towns. And, with Prime Now, Prime Members in more than 30 U.S. cities can benefit from one-and-two hour delivery. In addition, Prime members in 37 cities and surrounding areas across the U.S. now have access to Amazon Key, the new service that radically improves the convenience of receiving deliveries. Amazon Key allows Prime members to have eligible packages securely delivered inside their homes without having to be there. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

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