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If a picture says a thousand words, those who perform a Google search for “Edmonton” are saying a lot of ugly things about Alberta’s capital city.

The image Google displays prominently at the top of its Edmonton search results page features two aging industrial buildings perched along the shore of what appears to be a small swamp. A dull skyline vaguely peeks out behind 10 smokestacks perched atop the two featured buildings.

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“From a tourism perspective, it does not sell an experience that someone from Germany would want to come here and participate in,” said Renée Williams, director of communications and distribution for Edmonton Tourism. “What people are seeing and talking about is important to us, and that’s why we put a huge emphasis on our social media channels from Facebook to Instagram to YouTube.”

Edmontonians who shared their thoughts in an online Reddit thread were more blunt in their assessments.