Many a creative thought has been generated in the bath, just ask that revered Greek Scholar Archimedes who did his best thinking when immersed in a tub.

Now this got a currently little known, yet soon to be famous Research Scientist at a leading Boston University pondering the origin of that eureka moment. Following many years of water immersed individual contemplation (well, that’s the official academic description used on her funding application), this dedicated “batharian” explored the innovation correlation between many factors involved in the practice of creative bathification.

Equipped with a waterproof black pen, she meticulously studied a vast array of bathing techniques and diligently recorded each bathing episode on the inner white enamel bath surface. As the hours of analysis continued, the water colour in the bath gradually turned from a clear transparency to an obscure studious composition that matched her dark ink penned font markings, thereby necessitating the need for many repeat purchases of new bath study environments.

She explored every conceivable bathing influence that included temperature, depth, bubbles, degrees of nakedness, outside, inside, altitude, bath composition, even friendship interactions.

After many thousands of litres of water draining through the plughole, she did indeed discover her own eureka moment, one that has indeed raised the temperature in the innovation debate as to the origin of creative thought.

For all those seekers of the creative truth, the answer was apparently right before our eyes as we sat, or lounged in the bath in blissful relaxation, that being turbulence. Yes, turbulence.

This clever “batharian” discovered that there is an inverse relationship between water turbulence and the creative prowess of the person residing in the bath. If a person is stressed, they tend to squirm in the bath, wash themselves, splash, or get restless. Any chance of creative thoughts being generated is minimal. However, if they are at peace with themselves, they just happily laze in the bath and savour the restful warming experience which leads to the progression of a plethora of original ideas. At this stage of their creativity, the bath water is still and turbulence is non-existent.

So for those of you in the corporate office, should you want to initiate a eureka moment amongst your employees, install a bath, just like in the Roman times. But a word of caution. Please ensure that there is a large sign strategically positioned in clear view of all those in the bath stating, “No Splashing Allowed”, as you don’t want any negative turbulent thought prevailing to the surface.