From:PETER.GEORGESCU@yr.com To: jp66@hillaryclinton.com CC: john.podesta@gmail.com Date: 2016-01-10 19:35 Subject:

Dear John, Appreciated the opportunity to discuss with you ideas which may be of help to Hillary's campaign. These suggestions are post Bernie ideas as the campaign turns its attention squarely on the Republican targets. In response to your request, here is a summary of our discussion. 1) First, we covered the need to have the DNC or some outside related group define what it means today to be a Republican. This effort should be massive. It should be an issues-driven communication. It must cover the 10 or so, most critical challenges facing America, and the position of the Republican Party on each. Quotes from lead candidates, Republican leaders in Congress, Governors, enacted legislation by Republican state legislatures, signed by Republican Governors, etc. I believe this effort to be an essential part of the fall campaign and perhaps a highlight at the convention. 2) I shared with you research which shows that 60% of American households are forced to live on credit! (Net, discretionary left over cash by households after taxes, after all spending). And being poor is expensive. Their interest rates range between 100% and 400% on an annualized basis. The next 20% are solvent but without the ability to save or invest in a meaningful way. One serious illness or a major household emergency and they're in trouble. That's why Joe Stieglitz stated that 4 out of 5 Americans will experience some form of poverty in their lifetimes. This decile analysis demonstrates that point. In this study the income includes all transfer benefits as well as wages, etc. Oh yes, finally the top 20% of us are doing just fine. 3) This income inequality has helped create both human hardship and a parallel America where the social contract between the nation and its citizens has been broken. The American dream has been shattered. The middle class is vanishing. Chronic unemployment, lack of job opportunities, horrific education in these zip codes driven by weak taxes from real estate which has to pay for these unacceptable quality schools, single parent households, the cortisol effect of stressed kids, no early childhood education, drug and alcohol abuse, violent crime -- -- all of these have created an India-style caste system from where it's almost impossible to escape. There is no equal opportunity for the vast majority of Americans. The American Dream has indeed been shattered. Hopelessness reigns. 4) Trump, Cruz, Carson, Bernie -- -- they are expressing and fueling this anger, dissatisfaction, discontent. These people have been let down by both business and their government. These are the kind of people who came out in the Occupy Movement a few years back. Then, they had no agenda, no leadership. Just a feeling of discontent. Things have gotten worse for them. Now, this vast swath of America is being told they have a right to be angry. It's a dangerous time. The would-be anarchists will not be far behind. The point is, for this large majority of our citizenry, their plight is an existential reality. They are mad, under-educated, or poorly educated so the nuances, subtleties and complexities of our times hold no sway. History has seen this play repeat itself before. Right extremists brought Hitler into power. The Communists came from the left. (I've seen that play having been in a Communist Romanian hard labor camp as a youngster). Cuba, next door, Venezuela, the Arab spring, etc. 5) These existential challenges require a bold promise equal to their plight. They also require a more direct in-depth description of the problem. The seriousness of the decile analysis demands that. Bernie's appeal, to a large degree was based on the fact that he convinced these folks that he understood their problems -- -- they trusted him because he gets it. Solutions based on logic and rationale are not going to cut it with this large segment. Elegant rhetoric won't carry sway. (But the better educated, independent minded will sure need the detailed proposals). 6) To me the answer rests on two pillars. First, giving Hillary the freedom to tell America the full scope of the problem as it exists today. That it has taken decades to get to where we are. That the 2008 financial crisis has further and seriously hurt their lot. That Obama did wondrously well to restore stability and put us on a recovery path. But he was constrained at every step by intransigent, just-say-no Republicans. That destructive behavior has to stop. Hillary is asking for a mandate from the American people to fix the problems -- -- to bring prosperity to all. By contrast, today only 20% of our population drives our GDP and, our so-called recovery. 7) By far the biggest opportunity during the post Bernie phase is for Hillary to project optimism. An authentic upbeat tone and style. The seriousness of the problems outlined above can be turned into positive opportunities. Business will be convinced to pay employees fair compensation, not only at the minimum wage levels, but all along the pay scales just short of the C-Suite -- -- where the latter are already grossly overpaid. The banks will have to start lending to small businesses. That's their job. If they don't do it, she'll work aggressively to separate lending banks from financial institutions. A greater economic stimulus will find its way to Congress. And more....That's the mandate she will ask for. The problems become opportunities. Despair becomes hope. We will be emboldened by a worthy promise. Jefferson's vision of the Pursuit of Happiness for all will inspire our today's definition: equal opportunity for all. That's the American Dream. That must be our goal, our commitment. * American's moment is now. * America's moment starts with your vote on November 8, 2016. * We look ahead with optimism * We will be united on a worthy vision * Our goals must be ambitious * This will be a journey. It starts with you and me. The pace will firm and intensify year by year * We will create more job opportunities * We will reimagine education 1) From early education to all 2) To quality teachers for all 3) To proper financing for all 4) To measured outcomes 5) To career opportunities 6) To Trade Schools 7) To produce the human resources to fulfill future innovations and their implementation. 8) And yes, affordable healthcare, a Hillary passion for decades, will be available to all. America's moment must start now. More of the same paralysis in Washington is unacceptable. Your vote, your commitment represent my mandate to help lead America to new heights, to prosperity and opportunity for all. Yes, we have major problems but they really are opportunities. We have amazing knowledge to fix all our challenges. Yes, America's business, its entrepreneurship and creativity will be put to work for all. Yes, we have remarkable, deep resources. They too will be put to work for all. And, Yes, our values, our commitment to the common good, our compassion and tolerance will shine the light for all nations, for all people. America's moment is now. Peter Georgescu Chairman Emeritus Young & Rubicam 3 Columbus Circle, New York, NY 10019 Tel: 212-210-3095 Fax: 212-210-5275 Email: peter.georgescu@yr.com<mailto:peter.georgescu@yr.com> Website: http://theconstantchoice.com/ Twitter: @petergeorgescu