Trust is one of the few commodities that you can't get more of by spending money and you can't regain it once it's been lost. When a relationship loses that fundamental belief in each other's reliability then there's almost nothing you can do to save it.

Speaking of which, Ashley Madison is back and has launched a new ad campaign to convince people that it's capable of guarding your email addresses and credit card numbers. The site has undergone a glossy rebrand, with parent company Avid Life Media being renamed as Ruby to make it appear more feminine. The one thing that didn't survive the changes was the website's eye-catching tagline: "life is short, have an affair."