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The Ottawa Senators have announced a new partnership with an Arizona-based ticket seller to allow fans to buy tickets to games by simply sending a text message.

ReplyBuy, which has been rapidly growing in popularity in the sports community, allows fans to setup an account, select various variables including their favourite away teams and connect a credit card for future payments. When tickets become available for games, or special offers are being pushed out by the Senators, the fan gets a text explaining the details.

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Securing the tickets is as simple as replying to the text message.

“The ability to purchase tickets and to take advantage of special ticket offers over their mobile device through a simple text message is all about bringing convenience and efficiency to our loyal fans,” said Senators’ owner Eugene Melnyk in a release. “ReplyBuy’s cutting edge software offers our fans an entirely new way to purchase their seats.”

ReplyBuy has raised more than $4.95 million US in funding. It’s being used by more than 50 sports teams in various sports and leagues. The company relies on impulse purchases to provide value to the teams. By pushing out last-minute ticket availability to specific fans the company can better target deals to purchasers.