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John Horgan is positioning his New Democrats as champions of the people, duking it out against the big money Liberals to take control of the B.C. legislature in the May 9 election.

With the election officially called on Tuesday, Horgan formally kicked off the NDP campaign with a folksy rally for candidates and supporters in downtown Vancouver. At least nine children, including a few babies, were on hand making noise and drawing laughs from the crowd as the party leader said his major commitments will be to cut the cost of living, restore essential services and build a new economy that works for average British Columbians.

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“This economy is not happening for you. It’s not happening for people in rural B.C. It’s only happening for the people who are writing the cheques for the B.C. Liberal party,” Horgan said.

“We’re going to take big money out of politics and we’re going to put people back into the centre of our election campaign.”