Affordable Affordable Not at all important Affordable Not so important Affordable Somewhat important Affordable Very important Affordable Extremely important

Brand Brand Not at all important Brand Not so important Brand Somewhat important Brand Very important Brand Extremely important

Comfort level Comfort level Not at all important Comfort level Not so important Comfort level Somewhat important Comfort level Very important Comfort level Extremely important

Customer service Customer service Not at all important Customer service Not so important Customer service Somewhat important Customer service Very important Customer service Extremely important

Customization options Customization options Not at all important Customization options Not so important Customization options Somewhat important Customization options Very important Customization options Extremely important

Delivery time Delivery time Not at all important Delivery time Not so important Delivery time Somewhat important Delivery time Very important Delivery time Extremely important

Made in the USA Made in the USA Not at all important Made in the USA Not so important Made in the USA Somewhat important Made in the USA Very important Made in the USA Extremely important

Natural and organic materials Natural and organic materials Not at all important Natural and organic materials Not so important Natural and organic materials Somewhat important Natural and organic materials Very important Natural and organic materials Extremely important

Product reviews Product reviews Not at all important Product reviews Not so important Product reviews Somewhat important Product reviews Very important Product reviews Extremely important

Support level Support level Not at all important Support level Not so important Support level Somewhat important Support level Very important Support level Extremely important

Warranty Warranty Not at all important Warranty Not so important Warranty Somewhat important Warranty Very important Warranty Extremely important