Lot’s of our favorite online content creators are making a pivot. Change can be scary, but far too often we focus on the negative reasons why someone might be making a change, rather than looking at some of the positive aspects of trying something new.

My guest this week really doesn’t need much of an introduction. Jon Rettinger was the President and Chief Editor at TechnoBuffalo, but sought greener pastures (Get it? Buffalo? Pastures?). He wanted a return to more focused video production. What does that look like in this current age of online media?

I really wanted Jon to be a part of this semi-regular podcast series. The changes he initiated on his personal YouTUbe channel are refreshing, and for some of us deep in the weeds, there’s a lot we can learn here.

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