"It started out with us seeing if we can do something for one or two families, and when more money became available, it became a half-dozen families, then 10, 15, 18 in some years," Albini says. "You can change the trajectory of a whole family. But we don't want it to be about someone from outside the family getting credit for doing something for them. We see it as this family took the initiative to write a letter, and this family had a great Christmas because of that initiative. We give them their gift, and we get out as quickly as possible. It's enough to make a difference for people who up until then haven't had a fair shake. It's the best thing I ever get to do."