Most people with a passing knowledge about the history of media know that the porn industry played a significant role in deciding the competition between VHS and Betamax back in the 1970s. Decades later, porn played a similar role in the growth of the internet. It’s not unreasonable to say that the growth of the internet was fueled by porn.

Love it or hate it, the adult entertainment industry is a powerful economic driving force. Every effort to combat or avoid it has failed. Protests and outrage has done little to undercut the billions in revenue it generates every year. Culture, tastes, and media technology keeps changing and porn finds a way to adapt to it.

Lately, though, it has had a harder time adapting than usual. While the internet helped grow the adult industry, that same medium is undermining it by facilitating piracy and limiting distribution channels. Unlike Netflix or other streaming services, most major media companies don’t allow adult content on their platforms. Some have even gotten rid of their softcore content.

These limitations and setbacks are likely temporary, though. For as long as there is a market for sexy content and a collective libido that remains unsatisfied, the adult industry will find a way to adapt and make profits. It’s very likely that 20 years from now, the porn industry will look nothing like it does today.

Whatever form it takes will likely astonish some and terrify others. It’s hard to know for sure how the economics of porn will evolve, but there are already signs that the future of the adult industry is taking shape. As we saw with the VHS/Betamax issue, the technology is already in place. It’s just a matter of maturation and refinement.

As I write this, the development of sex robots is well underway. There’s also already an established market for life-like sex dolls that can’t interact with users, but can still provide an intimate experience that you can’t get through a computer screen. This current situation has already been subject to controversy, but further refinements ensure there will be many more to come.

That’s not just me speculating, though, as I’ve done before with sex robots and sex dolls. I’m writing this because a critical, but under-reported refinement in the sex doll/sex robot industry took place recently in China from a company called DS Doll Robotics. Their plans, if they come to fruition, may do for sex dolls what McDonald’s did for cheeseburgers.

Those plans involve addressing one of the key limitations of sex dolls at the moment, which also will plague sex robots if it isn’t addressed. As it stands, just making a sex doll is expensive, labor-intensive, and difficult to mass produce. That’s why most high-quality sex dolls will set you back at least several thousand dollars. It’s actually comparable to the cost of cell phones in the early 1980s.

DS Doll Robotics is looking to change that. In July 2018, they launched plans to utilize 3D printing to help streamline the manufacturing process. What the assembly line did for cars, this company hopes to do for sex dolls and, eventually, sex robots that incorporate artificial intelligence.

It may sound mundane on paper since 3D printing has been an emerging technology in the manufacturing sector. It’s still has room to mature in the same way the early internet had to mature, but it’s one of those technologies that’s uniquely equipped to help the adult industry. In fact, it’s not unreasonable to say that it’ll completely reinvent it.

That’s because DS Doll Robotics isn’t just using 3D printing to streamline the manufacturing process. They’re also using new scanning techniques to scan the bodies of real humans as a baseline, of sorts. This is an exact quote from the July 2018 article that reported on the company’s plans.

“It is also connected to a 3D scanner which can be used to scan in the body of a full person as well as prototype parts for replication. This type of technology is excellent for creating new doll bodies and faces as they can be developed from a real human.”

That bold text is my doing because that’s the part of the story, I feel, that has far greater implications. Just making sex dolls cheaper and easier to produce isn’t going to change the adult industry too much. It may expand an existing market that had been cost-restrictive before, but it won’t provide a radically different experience compared to the one that exists today.

The part where sex doll manufacturers scan the bodies of real people, though, is something that will significantly impact the entire landscape of the adult entertainment industry. It won’t just change the economics of sex dolls. It’ll change the way the adult industry operates.

To understand how, it’s necessary to know how adult entertainers make money in the current economy. Most people in the adult industry, be they performers, directors, or producers, get paid a certain amount for each scene they perform. In the past, they could also depend on residuals from DVD sales, but those have declined sharply due to piracy and tube sides.

As a result, it’s becoming increasingly common for porn stars to do escorting on the side. Being a porn star makes it more lucrative than regular escorting, but that still comes with risks, especially in wake of recent legal issues attacking sex work. With sex dolls and 3D printing, though, these entertainers suddenly have a new way to monetize their sex appeal.

From a business standpoint, porn stars and beautiful celebrities in general are in the best possible position to franchise their bodies. Say there’s a moderately-successful porn star, male or female, who has some level of notoriety. If they do their job well, they create a fan base. Chances are there’s a significant portion of that fan base that wants to have sex with them.

Thanks to DS Doll Robotics, they can get that or at least something close to that without having to resort to escorting. Some porn stars already licence parts of their bodies as sex toys, but with 3D printing technology, they can do it all. With further refinements to the flesh and molding of the body, it wouldn’t just feel like plastic. It would feel real.

Some of this is already being done to a limited extent. Some porn stars have licensed their bodies to create life-like sex dolls. However, they’re still very expensive and labor intensive. Refinements of 3D printing will bring that cost down and that will grow the market, but it won’t stop there.

It’ll only be when sex robots and artificial intelligence enter the mix that the true future of the adult entertainment industry will take hold. Once those same licensed bodies develop an ability to interact with their users, then they’re not just over-sized masturbation aids. They deliver a full-on sexual experience.

Like brands of clothing or food, each adult entertainer could create a particular brand. One star might have a really cute, friendly personality. Another might have a very domineering, controlling personality. By incorporating them into a sex robot, they create a product that cannot be experienced through a computer screen, let alone pirated.

For the adult stars themselves, it’s easy money. They wouldn’t actually have to do anything, sexual or otherwise. They would just have to license their likeness to a company and collect a portion of the residuals like any merchandising company. If they prove really popular, then they could conceivably create a life-long income that continues well past their stint in the business.

That’s something that’s difficult to do in any entertainment industry, pornographic or otherwise. The use of 3D printing and more realistic materials will make that both possible and lucrative. If it becomes cheap enough, then the opportunities even go beyond direct sales.

There are already sex doll brothels operating in certain parts of the world. In areas where prostitution is legal, there’s even an app for people to order a prostitute the same way they would an Uber. In the future, if someone doesn’t want to buy, store, and maintain a sex robot, they may just rent one for a while. Between discretion and safety concerns, there would certainly be a market for that.

I’m sure that sort of business would attract a great deal of controversy and outrage. Sex dolls are already controversial and sex robots already have their opponents. However, if history is any guide, the prospect of making money and satisfying peoples’ burning libidos will win out. It’s just a matter of how quick the technology can progress and how quickly the ever-evolving adult industry adapts.