All right, it's time to break out your wallets. Looks like July 17 is gearing up to be the deal day of the year. While Amazon Prime members have been eagerly anticipating Prime Day for months, Target just introduced itself to the game in a bold way by holding a mega sale on the same day — "no membership required."

Target's deals are no joke either. The superstore is offering 25 percent off beauty brands, so stock up on all your drugstore favorites. Grab a Google product such as Chromecast or a Google Home for up to 30 percent off (no shade to Alexa). You can even start a home redesign at a discount by snagging some Target-exclusive decor at 30 percent off.

This sale isn't just for adults; your little ones can benefit from the savings as well. The mega sale will have deals on toy brands, 30 percent off select baby gear, plus $5 savings on books, when you spend $20. There really is something for the whole family. Plus, if you end up spending more than $100 on Target's website, you qualify for free six-month same-day delivery through Shipt.

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So, if you're interested in the savings on either site, set an alarm in your phone: Target's Mega Sale starts the morning of July 17 and ends at midnight, while Amazon Prime Day starts at 3 p.m. ET on July 16 and ends at midnight on July 17. Shop one, the other, or . . . shop both! May the savings be ever in your favor.