Just days after a preview at SXSW, American Gods is revealing more in a new trailer Starz unveiled today ahead of the series’ April 30 premiere.

Executive produced by Bryan Fuller and Michael Green, the eight-episode series based on Neil Gaiman’s bestseller starring Ricky Whittle, Ian McShane, Gillian Anderson, Orlando Jones, Pablo Schreiber, Crispen Glover and Emily Browning gets very trippy and very bloody as the new peek above shows.

American Gods posits a different kind of war brewing—one between Old Gods and New Gods. The traditional and fading Old Gods, with mythological roots from around the world, fear irrelevance as their believers die off or are seduced by the money, technology, and celebrity offered by the New Gods. Shadow Moon (Whittle) is an ex-con who, left adrift by the recent death of his wife, becomes bodyguard and traveling partner to conman Mr. Wednesday (McShane). But in truth, Mr. Wednesday is a powerful old deity, on a cross-country mission to build an army and reclaim his lost glory – oh yeah and

The series was adapted from fellow EP Gaiman’s 2001 novel, with Fuller and Green serving as the show’s writers and showrunners. Fuller’s long time former Hannibal collaborator David Slade directed the pilot and additional episodes, with FMNA’s Craig Cegielski and Stefanie Berk on board as executive producers along with Fuller, Green, Slade, Adam Kane and Gaiman. SVPs Original Programming Marta Fernandez and Ken Segna are the Starz executives in charge.

And if you didn’t get it the first time, check out the trailer above.