Relevance of Beacon Analytics in Retail

Beacon solutions is poised to redefine the communication of a brand with its consumers. It can make stores smarter. When a consumer with a smart phone enters within the proximity of the beacons fixed in retail stores, it can emit radio signals to locate the consumer and update the information with the associated retailer app. It does not require the tedious pairing and connection. The short messages are much focused, it can be to the area you are standing or in can be to the entire store. Based on the location and movement of the customer inside the store, retailers can send targeted messages like available brands on the customers' choice, offers if any, new arrivals based on his previous purchasing history, using the app. This enables the shopping experience more enjoyable by quicker and easier access to the products they are looking for, or send special offers/ discount messages to loyal customers. Beacons enable retailers to capture invaluable data about their consumer shopping trends, behaviors as well as the activity of their in-store staff. Analyzing the collected data is equally crucial for deriving business insights and intelligence. Beacon analytics or analysis of the data gathered using Beacon Solutions will help retailers in creating better business insights, making improvements to the store layout, maintaining service standards and operations that will benefit both customer and retailer.