Anticipating needs and desires is central to Lexus, and to the Japanese spirit of hospitality. By integrating anticipation into design, forms that go beyond three dimensions are created, resulting in unique and personal experiences for all our customers.

The simplicity of Lexus lies not in mere reduction of form. The removal of extraneous elements reveals the purity and beauty that is condensed within the structure and surface of the vehicle.

Lexus elegance reveals itself through careful juxtaposition of opposing elements. The result is an experience filled with fascinating depth, that appeals to the senses through a profound and mysterious beauty.