Using Messenger Bots with Facebook Ads eliminates much of the design related issues that can use up a lot of your marketing budget. As well, the instant messaging platform is carefully regulated and well-designed by Facebook.

How to come up with a good bot idea

Every successful campaign requires strategic preparation before setting things up. Our own approach looks like:

We are figuring out what products and services company provides. And which of them are already adverted on Facebook. If you already have a successful Facebook Ads campaign you just may start with improving it by using Messenger and bots. We define the goals of the campaign. Are you trying to schedule a test drive? Offer customers a discount coupon on their next vacation? Arrange a consultation to improve their sales conversions? Knowing these goals can help you come up with great ideas for bots and Facebook Ads campaigns. Finally, consider how these bots can be used throughout your entire sales funnel and buying cycle. This Messenger as a destination allows you to run campaigns which were never available to you before. For example, you can now offer a personal chat via Messenger only for customers who abandonment their cart or leave their application form blank.

You can set up your bots to work:

at the top of your sales funnel by collecting the leads you need (i.e. email, phone numbers, etc.) to start the sales process;

at the middle of your funnel to provide a follow up message and an added nudge;

at the bottom by offering a clear and motivating call to action leading directly to the sale.

Source: mailmunch.co

Once you have taken a few minutes to consider your strategy and approach, you’ll be ready to put it all together in your Messenger Bots.

Types of campaigns to generate leads

For past few months, we have tried tens of different approaches. In this guide, we will cover just three of the most common and effective ones. However, you can also combine them in many ways and test out something new for yourself.

Let’s take a look at those 3 approaches you can start today.

1) LIVE CHAT FLOW

Overview. Potential customers click on your ad and activates your bot. The Bot asks several questions requiring specific responses to proceed. Once that is completed, a conversation with a live agent will start.

Why use this? This kind of campaign allows you to screen for quality leads that are genuinely interested in your service or product. When the live chat begins, you can continue to nurture and direct that relationship to where the places you want it to go.

Benefits. By introducing leads to a live agent, you can increase engagement and conversions at your business.

Let’s suppose you are offering an all-inclusive trip to Europe. Setting up the Bot Flow:

Step 1: Facebook Ad. Want to go to biggest cities in Europe? Get free advice from our travel expert and receive 3 amazing offers for Paris, Amsterdam, or Berlin — enjoy the travels of your dreams.

Step 2: Opt in message When a user clicks on the ad, they will receive an opt-in message via Messenger. If he doesn’t click on it or make a reply, the bot flow will not be activated. To increase the engagement, your opt-in should be relevant to the Ad and motivates the user to perform a specific action (click the link or reply).

When a user clicks on the ad, they will receive an opt-in message via Messenger. If he doesn’t click on it or make a reply, the bot flow will not be activated. To increase the engagement, your opt-in should be relevant to the Ad and motivates the user to perform a specific action (click the link or reply). Step 3: Provide some useful information& If your opt-in was successful, you should provide a few value driven questions to engage the user. In this example, we would ask questions about their travel plans, motivations for visiting, places they want to see, and so on.

If your opt-in was successful, you should provide a few value driven questions to engage the user. In this example, we would ask questions about their travel plans, motivations for visiting, places they want to see, and so on. Step 4: Offer a free consultation/chat. Once the customer has submitted their answer, and they are clearly engaged with the bot, you can offer a free consultation via live chat with the agent/expert. This is an ideal moment to introduce an estimate for the trip’s cost in a friendly and unintrusive way.

Step 5: Chat. If your customer agrees to chat, send them a notification that an agent will contact them shortly. This also a chance to ask additional questions your expert might need for the consultation. For instance, what city do they prefer to visit or what is their travel budget.

2) LEAD GENERATION FLOW (with integrated with CRM)

Overview. This method works exceptionally well for automotive dealerships, real estate agency and other businesses requiring leads to be contacted at a later time.

Why use this? This kind of campaign allows you to collect a lot of lead information (i.e. name + phone number + important information) which you can use for direct selling techniques.

Benefits. Collecting a large list of leads to be sent to your sales team capable of closing the deal.

Let’s suppose we promote a free test-drive for the new Mercedes E-class.