The chef Ashley Palmer-Watts has helped Heston Blumenthal create global brands, including the Fat Duck and Dinner restaurants, over the last 20 years, and the two have now led a culinary push into an entirely new industry.

Mr. Blumenthal’s long-term right-hand man, Mr. Palmer-Watts has shuttled between London and Dubai to oversee the opening of a restaurant that is at the heart of a new facet of luxury residential property development.

“Linking up with a property development is a very different thing for us, but with the right quality and the right offering, this could be the start of a trend,” Mr. Palmer-Watts said.

Celebrity chefs and famous restaurants like Mr. Blumenthal’s are the latest front in the endless battle to lure property buyers and renters, a competition that has moved well beyond offering amenities such as concierges, pet spas and yoga studios.