Amazon is unbelievable in terms of being data-driven in regards to what they put on the air. Amazon said to us from the very beginning, in essence, 'We're not that interested in the show. What we're interested in is who you get to be in the show. Because based on who rents and buys movies, here is a list of four actors that if you can get them to do the show, we will put you on the air --- no pilot --- guaranteed, $62 million budget.'