Promotional emails may soon be taking on a different look to some Gmail users.

Google is experimenting with a new way of displaying promotional emails that emphasizes photos.

The new look, which Google is calling grid view, puts the photo-filled messages from the Promotions tab of your inbox into a grid that emphasizes the images within the messages.

"With only subject lines to go on, it can be a challenge to quickly pick out the deals and offers that interest you most,' said Google product manager Aaron Rothman in a blog post announcing the experiment. "To help you find what you’re looking for faster, you can now sign up for a new field trial for Gmail that lets you view the Promotions tab in a more visual way."

Google is experimenting with grid view for promotional emails. Image: Google

To make it easier to find all your emails, grid view comes with infinite scrolling. The feature can also be disabled altogether at any time.

The feature is still experimental so it's not yet clear if Google has plans to make it a permanent addition to Gmail and it's currently only available to a limited number of Gmail users. Those interested in trying out the new look can sign up with Google for a chance to be selected to trial the new feature.

Google also added a support page for developers detailing how developers can best take advantage of the new feature.