Sealed Air Corp., the company that invented bubble wrap in the 1950s and still produces a vast amount of it to this day, is changing up its design, coming up with a new bubble that you sadly won't be able to pop.

Coming as terrible news to children around the world (and a good deal of adults), the new 'iBubble Wrap' is designed to be easier to ship, given that the current version is unsurprisingly quite bulky.

The Wall Street Journal reports that the new wrap is delivered in flat sheets that retailers and other customers will inflate at their warehouses, meaning it takes just 1/50th of the space it used to when being shipped.

As more and more people buy their products online, the bubble wrap business is booming, with WSJ saying that sales of it around the world reached $20 billion in 2013.