Popular food chain Wegmans has officially been swept into the boycott movement against business that sell products owned by or affiliated with President Donald Trump.

As it turns out, the grocery chain sells Trump Winery products at 10 of its Virginia stores — something activists with the National Organization for Women are less than happy about.

In fact, they, among others, are working to try and stop Wegmans from carrying the products, the Washington Post reported.

READ: Is Trump Trustworthy? The Wild Numbers Emerging From Gallup’s Recent Survey on the President

National Organization for Women president Terry O’Neill said she “personally will not shop” at Wegmans if the store sells Trump’s wines, and others are following suit.

But the grocery chain explained that the company has carried wines from Trump Winery — formerly known as Kluge Estate Winery and Vineyard — since 1998, long before the beverage company was purchased by the president back in 2011.

Furthermore, Wegmans didn’t appear willing to buckle so easily under the pressure, with Jo Natale, vice president of media relations, explaining how product sales — and removals of products from shelves — actually work.

“Our role as a retailer is to offer choice to our customers. Individual shoppers who feel strongly about an issue can demonstrate their convictions by refusing to buy a product,” she told the Post. “When enough people do the same, and sales of a product drop precipitously, we stop selling that product in favor of one that’s in greater demand.”

So, basically: Wegmans lets the power of the market determine which products it sells and, at least at the moment, isn’t interested in buckling to the pressure. It should be noted that another group called “Stop Trump Wine” is also working diligently to try and stop the sale of the adult beverages.

“We will not stop boycotting until Donald and Eric Trump stop supporting and implementing policies of hate, and publicly pledge to preserve and protect the rights of all Americans: especially people of color, LGBTQ, Muslims, immigrants, and women,” the group’s website reads.

It’s unclear what Wegmans will do in the end, though other companies like Nordstrom, Kmart, Sears, TJ Maxx and Neiman Marcus have dropped Ivanka Trump’s products.

(H/T: Washington Post)

—

Other Must-Read Stories:

– ‘Men, Love Your Wives’: Famed Columnist’s Touching Tribute to His Late Wife Has a Message for Us All

– Country Music Performer Reveals Secret Sin That Nearly Destroyed His Life

– Is Trump Trustworthy? The Wild Numbers Emerging From Gallup’s Recent Survey on the President

– ‘A Grim Picture’: Campus Censorship Report Claims 94 percent of U.K. Colleges Censor Student Speech

– Christian Singer’s Must-Read Warning About Love, Romance and Modern-Day Culture