At $199, it is still about $100 too expensive. I recognize it is the undisputed winner of the console sales this generation, but when Nintendo can still make a tidy profit at a hundred bucks a pop, they should go ahead and sell it at that price. That said, I suspect they will sell a bunch of them at the two hundred dollar price point, so their marketing folks should ignore my worthless thoughts on the subject. Besides, they will need that extra profit for R&D to come up with their next generation gimmick to kick Sony and Microsoft's butt again.