Part of the problem with smartwatches is that neither the public nor the manufacturers have figured out what they are for. Do people want a smartphone for their wrist? Do they want a fitness tracker? What do people need a smartwatch for? I actually went in knowing *exactly* what I wanted a smartwatch for, and so choosing this watch was simple. I wanted a device that would connect to my online calendar and remind me of meetings, events, and the like with a vibration that I would actually notice (unlike my smartphone on vibrate) but which would not be disruptive to my day (unlike my smartphone's alarm.) I wanted a device which could connect to my account on Google Fit and track my activities without being as bulky to carry as my smartphone (a Nexus 6P). I wanted a device that looked like a watch that I would actually wear. I'm a rather slim man, and big, bulky watches make my arms like like twigs. Also, I do not like the "flat tires" on some round displays; nor am I fond of square watches. That was really all I needed and the LG Style does those things. Oh sure. It also can do more. You can download plenty of apps for it (called "complications" from the Play Store.) You can put on Play Music or Overdrive or a podcast app and then download content so that you can connect to a Bluetooth headset and listen from your watch. You can use IFTTT to set up notifications. There are many possibilities. But what do I use a watch for? Keeping time and scheduling. And if I keep that as the main focus for a smartwatch, then I shall never be disappointed. The Style accomplishes that. It looks good. It is comfortable. The screen is crisp and clear. The watch faces are easy to change. And using the side dial is a convenient and comfortable way to scroll. I would almost put this as a perfect example of a basic smartwatch if not for two things. First of all, the battery life. Even though I turn off Bluetooth & WiFi when I am not using them, and keep the screen off when I am not using it, and use adaptive brightness, I cannot squeeze more than a day out of the battery. Usually I wind up turning it off around bedtime and charging it. This could easily be fixed with a larger battery, maybe the one from the LG Sport. It would increase the thickness, but possibly not so much that it would be unwieldy. Second, the charger is small and I worry about losing it. I am concerned that spare chargers do not seem to be available, though I suspect that any inductive charger would work. Third, and least important. I would not be averse to it having a heart rate monitor. Without it, this smartwatch is not quite as functional as most fitness monitors, nor as versatile as most other smartwatches. It needs something to push it over the edge. Beyond that though, this is a decent basic smartwatch. I would say that for form it deserves five stars, but for functionality it only deserves three. So I averaged it to four. I cannot quite recommend this watch. More advances (especially to the battery life) need to be made.