But I suspect I’m not alone in wondering why, for instance, The Amazing Spider-Man feels the need to go right back to the beginning again. After all, the first Spider-Man movie is only 9 years old, and the last one arrived in 2007: do we need to go back to the very beginning when the franchise has been away for less than a decade? Isn’t it a waste of an opportunity to spend another couple of hours telling us a slightly different version of a story we’ve already been told?

It’s entirely possible, of course, that The Amazing Spider-Man will turn out to be something quite special. Director Marc Webb is the man who spun us the terrific (500) Days Of Summer, and Andrew Garfield’s acting chops were stamped all over The Social Network (it remains scandalous that he didn’t get a Best Supporting Actor Oscar nomination). But I’d still far rather they’d told a different story.

Likewise, Superman. Christoper Nolan and David S Goyer reckoned they’d cracked a thus-far untold story on the big screen for Superman, and found a way to bring the character back. But in doing so, we’re back, it seems, to the very start.

Again, Nolan has pedigree here (and there’s an argument that Superman’s genesis tale hasn’t been told on the big screen since the 70s), but one of the things I most admired about Bryan Singer’s Superman Returns is that it took a chance. It didn’t go back and see Krypton blowing up, and Superman arriving on Earth for the first time. But the Zack Snyder-directed reboot? All signs are pointing to that being the way forward.