Bitcoin services provider SpectroCoin has unveiled a new mobile app for iOS devices, a debut that follows the release of its Android and Windows apps in December.

The UK and Lithuania-based company indicated the iOS app is designed to appeal to existing Apple customers who had previously used its desktop service, but turned to other wallet providers for on-the-go purchases and trading.

SpectroCoin CEO Vytautas Karalevičius told CoinDesk:

“It makes SpectroCoin more of a one-stop shop, as there is no need for third-party mobile apps. Also, differently from most apps, clients can have both EUR and BTC wallets on their phone.”

Karalevičius indicated that SpectroCoin is working on automatic buying and selling functionality, but that users can send and receive bitcoin, and check their balances using the app today.

The full suite of apps is available in both English and Lithuanian.

Diversifying services

The iOS app launch comes as SpectroCoin seeks to diversify its market approach, delving into new verticals both in and outside of the bitcoin space.

For example, SpectroCoin recently launched a referral and voucher program that allows other businesses to resell its services for a commission, as well as add-ons for e-commerce platforms such as Drupal and OpenCart.

Most notable, perhaps, is its SpectroCard service, a virtual prepaid MasterCard that Karalevičius framed as targeting online shoppers in Europe more broadly, adding:

“At this point in the company lifecycle, we’re trying to grab as many clients who are paying online as possible.”

Images via SpectroCoin