Talk or the guy with the big red shoes gets it.

That was the ultimatum delivered last week to McDonald's by theFood Liberation Army in Finland. The activist group, which according to its website, was formed to "liberate man from systems bigger than him or her," kidnapped a Ronald McDonald statue from a Helsinki McDonald's on January 31st in an attempt to force the company into revealing the details of its food system.

In a series of videos released on the group's site and onYouTube, the FLA, a group of about 200 people of various professions, revealed how they disguised themselves as maintenance workers

to steal the famed McDonald's mascot in the middle of the day.

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With the Ronald

statue in custody, the group blindfolded and gagged the figure and used

another video to release its

questions about the mega-chain's food practices. Among the questions on the

second video were-

Why are you not open about the manufacturing process, raw

materials and additives used in your products?

materials and additives used in your products? How many tons of un-recycled waste do you producer per year?

Why do you not publish that figure?

Why do you not publish that figure? Why do you not seek means to prevent obesity, diabetes and

their ramification diseases?

their ramification diseases? Why do you not use only ethically produced meat?

If the questions were not answered by February 11, 2011 at

6:30 PM, the group threatened to "execute" the statue.

Food Liberation Army

However, all did not go according to plan for the group. The Observers reportsthat last Tuesday, as word got out in the press about

the kidnapping, the police became involved, arresting one of the group's

leaders, artist Jani Leionen, seizing his cell phone, computers, and some of

his artwork before questioning him for 48-hours.

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"When we came up with the idea of the "kidnapping ", we saw

it as a way to bring up serious questions in a way that, hopefully, would catch

people's attention and make them laugh," Leionen, who admits to being a fan of

McDonald's food told the Observers. "Frankly, I found their reaction

disproportionate. No-one was hurt by what we did, no jobs or livelihoods were

affected. Our videos were clearly meant to be humorous. We didn't think that

stealing a plastic store decoration would spark such a strong reaction. Ronald

is a stronger symbol than we thought!"

But not strong enough to force answers out of McDonald's. Heli Ryhänen, a spokesperson for the chain,

responded by stating that the company does not negotiate with criminals.

Though a Ronald

McDonald figure was confiscated during the raid on Leionen's house, in an

interview with NPR, the FLA leader revealed that that statue had been a decoy.

With the group's questions to McDonald's still unanswered by the deadline, the

statue was executed February 11 by guillotine.

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