When considering some challenges facing Nintendo in the current market, it's common for fans to bemoan what they consider to be undercooked or uninspiring advertising and marketing. To take the undercooked description one step further, there is some positive news for those in the UK that feel the Nintendo brand needs more exposure - Super Mario is coming to Happy Meals.

The moustachioed mascot will be taking over in the next range of Happy Meals in the UK, likely in March, with a batch of themed toys sure to be included. While Happy Meal branding may not strike everyone as valuable marketing, the role of these McDonald's meals in getting the attention of young diners shouldn't be underestimated. We suspect you won't find it hard to locate a parent that's been a victim of Happy Meal-related pressure; it'll also be fun for those of you that do enjoy these meals to grab some Nintendo toys.

In terms of gaining some mass-market attention in the UK, especially among young gamers, this seems like a smart move from Nintendo UK. Hopefully similar promotions will be seen elsewhere in Europe and beyond.

Thanks to TJGamer for the tip.