Company acquires major direct-to-consumer website

as part of growth strategy

On March 6, 2020, Health Insurance Innovations, Inc., announced that its corporate name changed to Benefytt Technologies, Inc.

The name change signifies the company’s go-forward strategy to be a premier health insurance technology company that offers self-guided plan comparison tools and technology solutions surrounding a range of Medicare, private health insurance, and life insurance products to meet the evolving needs of its customers.

Healthinsurance.com: A convenient resource for consumers

Benefytt also acquired a direct-to-consumer site, healthinsurance.com, which offers powerful online comparison tools and educational resources to Medicare-eligible consumers, giving site visitors the ability to view available plan options in their areas and the option to enroll in a Medicare plan directly from the site.

More tech solutions and insurance options than ever

Benefytt Technologies, Inc., is a health insurance technology company that primarily engages in the development and operation of private e-commerce health insurance marketplaces, consumer engagement platforms, agency technology systems, and insurance policy administration platforms.

By leveraging existing and emerging platforms and technologies, the Company offers a range of Medicare-related insurance plans from many of the nation’s leading carriers as well as other types of health insurance and supplemental products that meet the needs of consumers.