Google’s parent company Alphabet reported better-than-expected earnings on Thursday, beating out predictions on share per price and earnings.

Alphabet pulled in $27.2 billion for the three-month period ending at the close of September, a jump of more than $5 billion from a year earlier. That far exceeded Bloomberg’s estimate that analysts were expecting $21.95 billion.

Google advertising revenue drove much of that increase, jumping by more than $4 billion from the third quarter of 2016. And the company was earning more for each time a user interacted wth an ad, reporting that its aggregate cost-per-click rose by one percent.

Adjusted earnings per share also beat out expectations, with Alphabet reporting a figure of $9.57 per share. Investors has anticipated a price of around $8.33.

Online retailer Amazon also posted strong results, reporting $43.7 billion in earnings - well above the $42.1 billion investors had expected. Its sales leaped by 34 percent over the previous quarter.

Far exceeding investors estimates of 3 cents per share, Amazon reported its 52 cents per share in income.

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Amazon Web Services, the company’s cloud-computing unit, saw its revenues soar by 41.9 percent, beating out estimates in reaching $4.58 billion.

In a statement accompanying the release, Amazon CEO Jeff Bezos attributed the company's strong numbers to the popularity of its voice-activated home aide Alexa.

“Customers have purchased tens of millions of Alexa-enabled devices, given Echo devices over 100,000 5-star reviews, and active customers are up more than 5x since the same time last year“, Mr Bezos said.

Amazon Super Bowl advert (2016) starring Alec Baldwin shows advanced voice-recognition for Alexa