Even if you wanted to be early, or the first one, you'd only need to show up a week (or less) early. There's no point in doing it for a month and I bet he did it just for attention, then stop after a few days.

Or did it because he wanted to, but still stop after a few days.

The joke's on him. The only major game is Zelda which you can also get on Wii U. So you're not even standing in line for a new big game made for the Switch :/