Stephen Roseman posted this photo of his dog with a slice of ham on its face to Facebook on December 23, with the comment:

This poor dog was badly burned and disfigured trying to save his family from a house fire One like = one prayer One share = ten prayers

The post has gotten over 100,000 shares on Facebook. Some people apparently did not understand that Roseman was kidding, and prayed for the dog. When people learned that the dog was not injured, some thought it was funny and others became upset.

Buzzfeed attempted to contact Roseman to get his comment on the uproar, but he appears to be in Portugal on vacation.