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Gamers can now order a pizza delivery just by yelling “feed me” at their Xbox One screen.

In a move condemned by health experts, Microsoft has agreed a deal for an app which lets users order takeaways while playing games such as Call of Duty.

A pizza menu is launched by shouting commands at the screen, thanks to the console’s Kinect voice and motion sensor.

Then, without having to pause the action, players use the remote control or simply gesture at the screen to select toppings and sides.

The order registers with the nearest Domino’s pizza parlour and can be tracked on-screen so gamers know just when to haul themselves off the sofa to answer the door.

Simon Wallis, of Domino’s Pizza UK, said: “We love gamers and gamers love pizza. It’s the ultimate game fuel.

"We can’t wait for people to start using the app.”

poll loading Would YOU use the Domino's Pizza app? 2000+ VOTES SO FAR YES NO

However, the concept was today condemned as “unethical and irresponsible” by health campaigners, who fear it will fuel the UK’s obesity crisis.

Sonia Pombo, of Consensus Action on Salt & Health, said the app was “exploiting Xbox users”.

She added: “Obesity rates are ever-increasing.

“So we should encourage people to move more and eat healthier food, rather than pro-mote junk food high in calories,

salt and fat.”

Microsoft already has a similar deal in the US, where gamers can order from Pizza Hut.