New York (CNN Business) Papa John's is slowly turning things around — and perhaps a new crust will help.

The pizza chain is debuting a garlic Parmesan-flavored crust, its first new flavor option for its original dough in 35 years. The crust is baked with Parmesan-Romano cheese and is inspired by its popular garlic sauce.

The new flavor joins Papa John's rarely changed lineup of crusts, which also includes an original, thin-crust and a gluten free option. Papa John's crust selection lacks variety compared to its competitors. Pizza Hut and Domino's both offer at least a half dozen different flavors.

The new garlic Parmesan-flavored crust from Papa John's.

The new crust is part of the brand's annual investment of millions of dollars to in innovation, Paul Fabre, Papa John's senior vice president of menu strategy and innovation, told CNN Business.

"Bringing new menu items to market is so exciting, especially as we continue to build on our legacy of quality ingredients our customers know and expect," he said.