The brand new Land Rover Discovery Sport was shown at the Paris Motor Show last week with a unique introduction. Land Rover displayed a pair of Discovery Sports on a giant barge in the River Seine, near famous Parisian landmarks such as the Eifel Tower and the Notre Dame Cathedral.


Seven pairs of gigantic, brightly-colored Wellington boots were on the barge, representing the new 5+2 seating system in the new Discovery Sport, in addition to the brand's relation to the outdoors. Supermodel Rosie Huntington-Whiteley was there to help unveil the new premium compact SUV, wearing Wellington boots herself.

At the Paris Motor Show, the Land Rover Discovery Sport was the only vehicle on display at Land Rover's exhibit for the first day of the show, emphasizing its importance to the brand. The new SUV is in a new segment for Land Rover, who has not previously competed with their own premium compact SUV. The Discovery Sport looks to have the luxury of its competitors, with the off-road capability that Land Rover is known for.


Land Rover had already revealed their new SUV digitally at Virgin Galactic's Spaceport in New Mexico early last month, where they announced their Galactic Discovery competition. The competition runs until November 21, and gives the opportunity for four friends to go to space.

The Discovery Sport will be built at the Land Rover's manufacturing facility at Halewood in Liverpool, and is set to go on sale in 2015. Land Rover hopes the Discovery Sport will help boost their sales numbers, which were already at their highest ever last year.


To stay up to date on the new Discovery Sport's availability and to take a look at new vehicles, search through SUVs at Land Rover Flatirons. The new Discovery Sport is set to go on sale in 170 markets worldwide.