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In another effort to get more people to show up at Raymond James Stadium when the local NFL team plays games there, the Buccaneers plan to drop prices for all food and non-alcoholic beverages by 50 percent for the September 11 opener against the Lions.

The news comes via the Facebook page of WDAE radio, via JoeBucsFan.com.

It’s a great gesture by the Bucs, but the steep nature of the discount serves only to expose the size of the profit margin that the normal prices generate. Surely, the team will still make money, even at reduced prices.

So with the Bucs unable to sell out any of their games for the past two years, why not slash the concession prices every week?

At some point, it’s an issue that every team will have to confront. As more and more fans choose to stay home and watch all games (or at least the best part of all games on the Red Zone package) via high-end televisions, the NFL and its teams need to find more and more ways to lure fans to the stadium. Offering food products at prices roughly equivalent to a restaurant or fast-food joint that offers similar items would be a good start.

Of course, for that to happen, teams may have to cut prices not by 50 percent, but by 90 percent.