A creative brief is a document created through meetings or interviews between a client and designer before the project is started. A creative brief helps designers understand what a client wants, helps clients know what they want, and helps avoid unrealistic expectations.A creative brief includes:This includes anything that would be relevant to the project like when the business was founded, their mission statement, what the company does, etc.What is the purpose of the project? This typically includes what the client wants done at the end of the project.This is is an optional part of the brief where a client can supply logos, letter heads, or some company design they want included in the project.The objective is what the client wants to come out of this project. This could mean a new logo, new brand, or updating their company look.The target market is who the company wants the project to appeal to. This could include different age groups, social groups, behavior, etc.How a client wants their business to be perceived. For example, if a client's business is new they might want to be perceived as established, professional, and forward-thinking.This is where the client can let the designer know what they want and expect for the project. They can specify what they specifically want and don't want in color, overall design, and theme.This is an optional section for notes like a due date or something that doesn't fit in with the other sections of the brief.