The Ford Fiesta has been Britain’s best selling car for a staggering 4 years. Following the launch of the new model Fiesta in 2013, improved engines and new options have been offered up for 2014. It’s already been crowned What Car’s coveted 2014 “Car of the Year” in the small car and hot hatch category. The sporty ST version also won Top Gear’s car of the year in 2013. Ford has also gained popularity in emerging markets, with the Fiesta having been awarded “Best Driver’s Car” in the Bloomberg Autocar India awards in 2012.

This in an impressive achievement for Ford, given that the small car and hatchback market is so competitive in Britain. Sales figures from 2012 showed a dramatic 14% growth in sales. So what does the Fiesta offer that the competition doesn’t? What makes it so special?

Style

The much welcomed facelift of the model in 2013 saw the introduction of dramatic, sharp and aggressive new styling. Most notable was the imposing “Aston Martin inspired” front grille, swept headlights and racy body shape. The Fiesta manages to combine practical design and contemporary style without the risk of dividing opinions with the “Marmite” effect. Most potential buyers would agree that the Fiesta is simply a great looking car.

The wide range of styling options includes an immense colour selection, ranging from conservative to downright wild. In a market trending towards increased customisation, Ford has been wise in adopting dynamic colour and styling choices.

Interior

The impressive interior is a major selling point for the Fiesta. Space, quality and refinement levels are well above the competition. The driver experience is comfortable – with road and engine noise kept to a minimum, only permeated by the odd welcome hum of the turbocharged 3 cylinder Ecoboost engine when you really put your foot down.

Performance and Handling

One of the biggest selling points of the Fiesta is its drivability. This is a true driver’s car, fun yet precise and easy – so driving the Fiesta will bring a smile to anyones face. The wide range of both petrol and diesel engines offer great choice and flexibility to buyers. We recommend the acclaimed 99 bhp 1.0 litre Ecoboost unit, providing the perfect balance of power and efficiency.

Pricing

Base models start from £9,995 for the 3 door 1.25 litre 60 bhp Studio model. The pick of the range is the 5 door 1.0 litre 99 bhp Ecoboost Zetec model priced at £14,495. Although pricier than some rival hatchbacks, in terms of value for money when it comes to quality and style, no one can compete with Ford. Great deals and financing options are also available – this combined with cheap running costs makes it easy to see why the Fiesta continues to dominate market.

Check out our handy Ford finance calculator to help work out your budget when purchasing a new or used Ford Fiesta. Take the hassle out of financing your next Ford car – Car Loan Warehouse does all the heavy lifting, working with dealers and creditors to find you the very best deal whatever your budget.