In the tech industry, alcohol is currency. It’s used to grow event attendance, to bribe participants, to reward employees and community members. Informal interviews are conducted in bars, to see if potential employees are likable in a social setting, or can hold up under heavy drinking with clients. Co-workers gather in pubs to bond and shed the day’s frustrations. Good performance is rewarded with shared whiskey, tequila parties, opening up the office taps. We drink to say thank-you, to seal deals, to bid farewell, to make new friends, to rant.

Except…not all of us drink.

When alcohol is currency, non-alcoholic drinks are considered valueless, and the interests and needs of people who don’t drink alcohol are easily forgotten. In a community so focused on alcohol, those who don’t partake are excluded. They may choose not to attend drinking events, missing key career and business opportunities. They may keep their choices to themselves, at risk of ridicule. They might drink a quick cup of water and say, sorry, I have to go home, something came up.

In an environment where companies and conferences use alcohol as currency to bribe or thank participation, there is a strong incentive not to question the myths crafted around alcohol. After all, if alcohol isn’t currency, then it can’t take the place of other compensation. Office perks wouldn’t make up for inadequate salaries or hostile working conditions. Free drinks wouldn’t be an acceptable payment for free labor. And worst of all, without a culture of drinking, would the startup world still be the hip bastion of partying that sets it apart from its corporate twin?

Photo CC-BY Magnus Jonasson, filtered.

Confronting the assumed use of alcohol also forces an admission of other issues long swept under the tech industry’s collective rug. Tech events bill drinking as the headline activity even though their communities cite alcohol to excuse abusers and rapists and to victim-blame in the same breath. By forming an accepted myth that alcohol is currency, and then leveraging that myth at social events, tech companies also work to encroach on personal time and erode work/life balance. Refusing to go out for drinks, in preference of going home, is a nonsensical refusal to accept the dominant currency. In order to protect the status quo, those who refuse to partake in its structure are pushed out.

Non-drinkers and non-alcoholic drinks are a threat to some of the core illusions of the tech industry.

Why don’t you drink?

When I started working in tech, I was convinced I was the sole person at a startup of 80 employees who didn’t drink alcohol. I kept it to myself, embarrassed. I knew how important drinking from the keg on Fridays was; I knew how important after-work social time at the bar was. My kindhearted coworkers frequently offered me drinks, and I quickly found it wasn’t something I could hide. As I turned down each drink, people asked, “Why?”. It was years before I realized it wasn’t any of their business, and that I was far from alone.

There’s a myth that people who don’t drink are few and far between, because only teetotalers refuse alcohol, and they’re a rare bunch (we’re not). This myth ignores the multitude of reasons people avoid alcohol. People may not be drinking because they are pregnant — and for many, drinking culture puts them at risk of exposing their pregnancy in situations that could lead to professional discrimination. An increasing number of tech employees are underage, given the industry’s fetish for youthfulness, and the rampant use and abuse of interns. They may be on medications that preclude alcohol, and questions as to why they don’t drink put them at risk of disclosing their medical history. They might be recovering addicts, trying to avoid alcohol in an industry that places it everywhere without addressing alcoholism or providing adequate support. How about designated drivers, or simply people who are about to drive home? The illusion that “everyone drinks” has no space for the safety of commute.

Photo CC-BY Eric McGregor, filtered.

People might not drink because they’re feeling unsafe – understandable in a space where others are increasingly drunk, harassment is common, and alcohol is frequently used to facilitate sexual assault. They might not drink alcohol for religious reasons, and by asking them why they don’t drink, you’re asking them to reveal their faith. Perhaps they’re working early the next morning, or they may be gluten-intolerant and you’re serving only beer. They might really be a teetotaler, someone who never drinks alcohol. Or, they may simply not be interested in drinking alcohol that evening.

The reasons don’t matter: What’s important is an understanding that there is a large range of rationales and circumstances around the non-consumption of alcohol, and the question of “Why aren’t you drinking?” is better left unasked.

After I began to be open about my choice not to drink, many people began to talk to me about their own choices around alcohol. Uncomfortable patterns began to appear. One theme was the stories of those who used to drink alcohol occasionally, and had a positive relationship with alcohol. After they began work at a tech startup, they’d start to drink much more frequently than they were accustomed to, because of parties, office taps, and expected team norms. “I’m no longer comfortable with my relationship to alcohol,” one person said to me, and others echoed the refrain.

This matches a common scenario in the tech industry, where attendees or employees wind up consuming more alcohol than they’d wished or planned for because alcoholic drinks are the most visible, best tasting, or only drinks available. Have we become a parody of hokey high-school peer pressure films, which warned that your “friends” and peers would ridicule you into imitating their behaviours, regardless of what’s best for you? Ultimately, our collective myths are peer-pressure; our practices and social gatherings are peer-pressure. The way that drinks are presented, advertised, or available at most tech events, alongside the overall atmosphere of presumed drinking, creates an expectation to enjoy alcohol.

5 Tips for Including Non-Alcoholic Drinks at Events

Photo CC-BY bachmont, filtered.

How can we, as individuals and as an industry, do a better job of supporting, including and welcoming people who choose not to drink at our events? As a Community Manager in the tech world, I regularly navigate conferences and parties searching for something delicious and non-alcoholic to drink. Including non-alcoholic options is about much more than “hey, we had Coke available!” Here are five guidelines that help balance alcoholic and non-alcoholic drinks at events, make events more inclusive, and enable attendees to better choose for themselves what they’d prefer to be drinking.

Provide an equal number and quality of alcoholic and non-alcoholic drink options

If it’s important to have several different beers for different palates, it’s also important to have different non-alcoholic options. I’ve looked down many a menu packed with fancy, tasty alcoholic options, only to find my choice is between Coke and Diet Coke. The usual lineup of brand sodas are great for mix drinks, and for some attendees, but they’re not equivalent in quality to the alcohol served. Try serving Ginger Beer, iced tea, craft Root Beer, local soda, or drinks that show value by being craft brewed, higher priced, or using cane sugar.

Display alcoholic and non-alcoholic drinks together at the event.

When setting up the bar area, have both the alcoholic and non-alcoholic options prominently and equally displayed. Asking people to guess what’s under the counter adds stress, especially with long drink lines. Most people will pick what they can see. Even as an experienced non-alcoholic drinker, I get flustered frequently by event bartenders who don’t know the options.

Advertise alcoholic and non-alcoholic drinks equally before the event.

If alcohol is being used on the event page or in the marketing material to advertise the event, include a mention of non-alcoholic options. This adds value to your event, as it expands the number of people who will be interested. A few examples: “We’ll have beer, wine, craft root beer, and ginger beer available!” or “Delicious alcoholic & non-alcoholic drinks sponsored by [company]!”

If listed cocktails are being served, list an equal number of non-alcoholic mocktails.

If something special is being offered, attendees will want one! Give non-drinking attendees an equal treat with specialty non-alcoholic mocktail or mixed drink options. If you’re printing a menu or a placard, print both options on it. Otherwise, you give an easily-ordered option for alcohol, but make inventing and ordering something non-alcoholic the attendee’s responsibility. For example, if you’re serving a specialty drink, have both an alcoholic and a non-alcoholic version advertised and available at the table.

Have water freely available, in clear sight, and easy to obtain.

If there’s a long line for drinks, don’t make attendees wait in it just to get some simple hydration. Put a separate, clearly visible, hydration station nearby the drink line. Too often, water is hidden behind counters or bars where it’s hard to find. At user groups I run, I fill a pitcher or two with water and ice, and put them next to the stack of cups. It’s simple to do, and helpful for attendees.

While these guidelines won’t fix a culture of pressure and abuse, they will help many attendees better enjoy the event while making their own choices. You’ll still need to have and enforce a good Code of Conduct. And you’ll need to be prepared for some people to choose not to attend your events, despite making these changes, because so many of the spaces that include alcohol (and plenty that don’t) are hostile to those underrepresented in tech. But having a variety of non-alcoholic options available and advertised is one step to building safer, more inclusive, and more interesting parties. After all, there are many things other than alcohol that can create an interesting evening: good conversation, a variety of viewpoints, mutual respect, and just a dash of orange juice in your Shirley Temple.