Today Uber launched their new ride request button, thanks to Uber’s new feature, iOs and Android app developers can more easily insert a Ride Request button that deep links into Uber’s app. Uber plans to pay the developers $5 for each first time rider they refer. Uber has made this service available for all U.S app developers except for their competitors, such as Lyft.

This new addition allows businesses like restaurants or sporting good store to help their customers catch a ride to their location. A transit app could let you instantly hail an Uber as an option alongside walking, biking, or public transit directions. Or a concert app could let you immediately get on your way to the show you just heard about.

with a handful of partners like OpenTable and TripAdvisor.But to use the API, developers had to have experience with . Due to the recent changes, app developers of all shapes and sizes can get into the action by easily adding a few lines of code, unless you are Lyft of course.

Learn More about the new feature on