Recommended for: Adding a fully-functional blog to your store page

Price: $14.95/month (after a 15-day free trial)

Rating: 4.5 (137 reviews)

Run a blog out of your Shopify store. Blogs are a great tool for communicating with your customers. You can promote new products, educate, entertain and use it to build a community around your product. Blog Studio uses a modular, visual system – no coding or tech knowledge needed.

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Recommended for: Gift cards, loyalty programs, and store credit

Price: $29.99 (after a free 7-day trial)

Rating: 4.9 (223 reviews)

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Recommended for: E-commerce analytics

Price: 10-day free trail and $199/month

Rating: 4.9 (29 reviews)

Analyze all your data and sales from all your sales channels from one dashboard. Easily identify your most valuable customers, maximize your ROI from marketing, manage your products for more profitably, grow your subscribers, and lower your churn.

Glew has 40+ integrations with apps and platforms such as Shopify, Facebook, Google Analytics, Google Ads, Klaviyo, Mailchimp, and ReCharge.

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Recommended for: Tracking usability of your site

Price: From $10/month

Rating: 4.6 (243 reviews)

This app lets you track your site visitors mouse movements when they visit your store.

It allows you to assess how users interact with your site. This may seem a bit strange, but you can gain lots of useful information. Do they seem confused or lost? Does anything put them off? You can use this insight to improve your customers’ experience. It is a powerful tool – use it wisely.

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Recommended for: Tracking almost everything about your Shopify store

Price: Free and paid plans available

Rating: Trusted by millions

This is not found in the Shopify App Store, but can be set up with your Google account directly.

It has free and paid plans and offers many powerful ways to track the way visitor behave on your store

Recommended for: Boosting Google rankings of your store’s images

Price: Free

Rating: 4.7 (5,983 reviews)

This is one of the most popular Shopify apps for optimizing your images to improve their Google ranking.

The easy-to-use template system lets you input the key words you want to include. The more relevant and descriptive of your product the better.

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Recommended for: Email marketing

Price: Free (up to 250 contacts).

Rating: 4.5 (367 reviews)

Many seller’s number one app for enhancing their marketing.

When a customer signs up on your site, they become a contact. Klaviyo lets you manage and optimize the process of creating email campaigns. You can also track the value you get from keeping and maintaining an informed contact list of potential customers.

Perfect for small businesses to get their message out.

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Recommended for: Reward points system to keep customers coming back

Price: Free or $50/month

Rating: 4.8 (3,083 reviews)

Smile lets you run a loyalty points and referral program for your customers. This is an ideal way to retain customers, as they feel valued and respected.

The referral program motivates customers to let their friends and family know about your great products.

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Recommended for: Notifying customers about abandoned carts through Facebook messenger

Price: $29/month

Rating: 4.8 (5026 reviews)

Recart helps you market your business through Facebook Messenger. Around 1.5 billion people use Facebook every day. The ubiquity of Facebook Messenger means that using it properly can be a powerful tool to gain and convert customers. The cart abandonment feature that comes with Recart makes your store more shoppable as it gives customers the opportunity to carry on with a started order, rather than begin again.

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Recommended for: Keeping carts active when the customer changes device

Price: Free, Pro version depends on the sales it generates

Rating: 4.8 (2,404 reviews)

The free version lets you monitor customer activity on Facebook, so you can see what is working for you. The cart sync feature lets users make changes to their cart across multiple devices.

The Consistent Cart pro version is a bundle of apps that augment your Facebook sales channel. It includes the core features of the previous app, with several more, promising to increase your sales “by up to 300%”.

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Recommended for: Improving the Google ranking of your site’s text

Price: Free, $49/month, $99/month

Rating: 4.5 (742 reviews)

Google Adwords levels the playing field between small and big businesses. Clever Google Adwords makes this technology usable without any know-how in this area. This is a way to boost people visiting your site who are looking for your product on Google. It even boasts technology based on machine learning to optimize your store so its picked by Google’s algorithms to be higher in search rankings.

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Recommended for: Making your Google search result more clickable

Price: $69 one-time charge

Rating: 5.0 (271 reviews)

Another SEO tool, this one helps your store appear in a more appealing way in search engines. Your name, URL, and site descriptions will appear in an optimized way that is the gold-standard for encouraging people to click on it. This increases your click-through rate by showing extra info like prices and reviews on Google search results.

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Recommended for: Growing MailChimp list with exit intent popups and coupons

Price: Free and $14.99/month

Rating: 4.5 (1,151)

MailChimp Forms by MailMunch allows you to collect emails of store visitors for email marketing campaigns later. MailMuch gives you the tools to add popups, scroll boxes, embedded and top bars, everything you could want to expand your subscriber list. Best of all, you can customize and design any of these elements for each of your pages, and design them to match your Shopify store.

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Recommended for: Keeping customers on your site with something different

Price: $14.92/month, $54.92/month

Rating: 4.8 (403 reviews)

A site pop-up with a difference! Wheelio lets your customer play a little wheel of fortune game based on your product. Customer reviews claim that is gets customers more interested in your product and is more engaging than a plain text pop-up.

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Recommended for: Personalized ads on your site

Price: Free + Facebook ad spend

Rating: 4.7 (337 reviews)

Site ads personalized to the visitor. This targeting gets potential customers looking at products that they are more likely to be interested in.

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Recommended for: Creating customizable product galleries

Price: Free - $49.99/month

Rating: 4.9 (251 reviews)

This app lets you create themed galleries based on complementary collections of your products. You choose the layout and content and Covet.pics build you an “aspirational” gallery which inspires customers to try out your products. A neat in-built feature connects your galleries with your shop pages, so customers can immediately buy products that catch their eye.

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Recommended for: Feeding your blog into your Shopify store

Price: 7-day free trial then $5.99/month

Rating: 4.7 (330 reviews)

Blogs are a useful way of building up a following of people interested in what you do.

They can really help promote your business as well as disseminate news and information to existing and potential customers alike. BlogFeeder allows you to sync your blog directly to your Shopify store. Import all blog posts, generate customer interest, and improve your store’s Google ranking too.

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Recommended for: Encouraging customers to read more in your blog

Price: Free

Rating: 4.9 (163 reviews)

Little details can really enhance the readability of your blog. This app lets you suggest related posts at the end of your Shopify store blog posts. This means visitors are more likely to read on and get even more interested in your products.

Recommended for: Sharing Your Products on WhatsApp

Price: Free with optional paid extras

Rating: 4.8 (303 reviews)

We know you can’t spend a fortune on advertising. WhatShare allows your customers to advertise your products for you. It makes it easy for customers to recommend your products on WhatsApp to their friends and family. You can also do it if you engage with customers on WhatsApp. It’s an intimate and personalized way to recommend your products and a free way to gain some extra sales.

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Recommended for: Creating beautiful and clickable email sign-offs

Price: Free

Rating: 4.8 (134 reviews)

So you have your email marketing, and customer lists set up and automated with the apps listed above. Why not add a professional finishing touch that acts as a mini call-to-action for email recipients?

Seller Panda lets you add a clean and crisp auto-sign off that is added to all your emails. You can create different templates for different contacts and include all your social media tags.

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Recommended for: Discounted shipping with major providers

Price: Pay as You Go ($0.05 per label)

Rating: 4.6 (426 reviews)

Effective shipping - track and ship orders through Shopify. Let your customers know the progress of order deliveries. Get discounts with UPS, DHL, FedEx, and many others.

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Recommended for: Tracking and letting customers know the status of their delivery

Price: Specific pay by use charges

Ratings: 4.8 (2,721 reviews)

Keep customers updated with the progress of their shipped orders by sending automatic, customizable emails. This is a great customer service feature that your customers will appreciate.

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Recommended for: Solving customer questions over a reliable chat system

Price: Free, $15/month

Rating: 4.8 (651 reviews)

An independent live chat feature on your Shopify store complete with a bot that can automatically reply to FAQs. Simply set the queries and answers and save hours spent on responding to customer queries.

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Recommended for: Live chat on social media and email for Shopify

Price: Free and $19/month

Rating: 4.6 (86 reviews)

Get live chat not just on your Shopify website, but JivoChat supports clients on Facebook, messages to your company’s email address, and accepts calls to a phone number in any country all from one place. This tool allows you to start a conversation in email and move it over to Facebook Messenger if a customer would prefer that. Improve your customer's satisfaction rates by integrating JivoChat with Ecwid, Wix, Bigcommerce, Pipedrive, AmoCRM, ZohoCRM, GoDaddy, Joomla, Prestashop, Drupal, Weebly, and Squarespace.

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Recommended for: Protecting your text and images from copycats

Price: Free, $1.99/month

Rating: 4.8 (28 reviews)

This app helps stop people stealing the content on your Shopify store. Its best feature is that it stops people from copying and pasting your images from Google images. Protect your awesome images and content.

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Recommended for: Protecting your store from bogus accounts

Price: $4.99/month

Rating: 4.9 (24 reviews)

As your Shopify store grows, it may attract spam account creation and fraudulent activity. Shop Protector increases the protection on your store, and reduces the time wasted from sorting through accounts.

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Recommended for: Applying location-specific taxes to orders

Price: 30-day free trial then $19/month

Rating: 4.7 (78 reviews)

Say you’re a manufacturer based in the US who often gets online orders from other states. This app allows you to set the tax rates for your shipping destinations and automatically adds it for each sale.

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Recommended for: Exit intent pop ups, messenger and email popups

Price: 14-day free trial, then from $29/month to $399/month

Rating: 4.8 (130 reviews)

OptiMonk helps you capture more subscribers, reduce cart abandonment rate and increase cart value. It helps to grab your visitors’ attention without annoying them, by displaying a targeted offer.