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Mr Green and SBTech are among the 15 first-time exhibitors at the Betting on Sports 2017 Conference organised by SBC Events from 12-15 September.

Having expanded the product display to cater for up to 50 exhibitors at #boscon2017, 65% of the 1,768 sqm exhibition space at Olympia Conference Centre has now been sold, but there are still opportunities available for operators, suppliers, affiliates, sports clubs, regulators, payment providers and media companies across the sector.

Olympia has been chosen as a suitably impressive location for the second edition of the largest international sports and betting trade conference. A £30 million redevelopment and rebranding of the Olympia London business in 2013 included a complete renovation for the conference centre, which makes it the perfect location for the event.

Joining Mr Green and SBTech as first time exhibitors at an SBC Events-organised conference will be Erlang Solutions, Trustly, eMerchantPay, OtherLevels, OddsRing, LeonBets, Secure Trading Group, EvenBet Gaming, Finnplay, Tal Ron Drihem, AlgoSport, GameCo and Millennial Esports, sponsors of the Betting on Esports track from 13-14 September.

Alex Igelman, Millennial Esports CEO, said: “Being a sponsor and exhibitor at Betting on Esports made complete sense to us. Our presence at the show will let stakeholders in the industry learn more about what we at Millennial Esports Corp. are doing and that we are in the Esports space for the long haul. We are really looking forward to great meetings, knowledge sharing and of course a few drinks in the evenings.”

The high volume of fresh interest in the event relates to the extended exhibition focus, the high level of industry delegates and the outstanding networking opportunities demonstrated at Betting on Football in May, as well as the range of relevant and interesting content across eight conference tracks and the presence of a massive 150 industry leading speakers.

Meanwhile, Betting on Football exhibitors such as OPTIMA, Golden Race, Sporting Solutions, HiPay, BetConstruct, VsoftCo, Intertops, Ganapati, Digitain and EnergyBet have already committed to the September event, which supports a finding from last month’s SBC survey that 100% of the exhibitors that responded were interested in returning for Betting on Sports.