Terry Clifford leaving WBEE’s morning ‘Coffee Club’

Longtime WBEE FM 92.5 morning drive host Terry Clifford announced on the air Monday morning that she will move to the 10 a.m. to 3 p.m. time slot beginning Tuesday.

“So today it is with mixed emotions that I bid farewell to The BEE Morning Coffee Club!” Clifford wrote in a Facebook post. “ I was presented with a challenge to move to midday's, Monday through Fridays, 10 a.m. to 3 p.m. and I thought, I cried, I prayed and I accepted the challenge.”

Clifford has been on air with the station’s “Coffee Club” show for 31 years. A call placed to Entercom general manager Susan Munn for comment was not immediately returned.

The prime demographic for radio advertisers in the 25 to 54 year-old group, said Scott Fybush, editor of Northeast Radio Watch.

“The try to keep the shows young,” he said.

The move is similar to disc jockey Scott Spezzano’s move from WPXY-FM 98.1 to WBZA-FM 98.9 to host morning drive, Fybush said.

Unlike other markets, Rochester audiences are very loyal to their personalities, he said.

“There’s a danger (a radio station) will run into if they don’t position themselves right,” he said.

MCHAO@DemocratandChronicle.com