Earlier this week at Gamescom, Activision publishing CEO Eric Hirshberg addressed the convention in a keynote that touched on the Battlefield 3 vs. Modern Warfare 3 dispute. The CEO called the comments recently made by EA, in which their CEO called for the Modern Warfare franchise to “rot from the core”, bad for the industry as a whole.

Apparently, EA still begs to disagree with Activision still. Jeff Brown of EA, who handles corporate communications fired back in recent comments.

“Welcome to the big leagues Eric – I know you’re new in the job but someone should have told you this is a competitive industry… You’ve got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you’ll be out of the category in two to three years.

“If you don’t believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk.”

Source: Industry Gamers

- This article was updated on:December 3rd, 2017