A billboard has appeared in Dallas near Deep Ellum that is advertising a gay cruising site.

Squirt labels itself as a hook-up website for gay and bisexual men. It's not safe for work by any means. The website FAQ has this under general information:

Online since 1998, Squirt is a website where men meet other men for sex, fun, and friendship. It is a sex-positive community that grows and improves through input from its members. In fact, Squirt consists entirely of content contributed by those who use it.

Billboards in Dallas have always pushed the limits. A simple drive up I-35 in Dallas features billboard for several adult stores and strip clubs, but we've never seen one that advertises sex in this way.

"Toronto and Dallas are richly diverse cities and Squirt.org is popular in both Metros. These communitiesare good starting points to begin spreading a positive, inclusive message," says Attila Szatmari, Digital Business Director for Squirt's parent company Pink Triangle Press.

Szatmari wrote in an e-mail that the company has just one ad in Dallas and has received no negative feedback as of Wednesday.