Namo India, a business initiative designed on the theme set by Prime Minister Narendra Modi to promote the 'Make in India' mission has been launched in the Dimapur district of Nagaland.

Co-convener of BJP's national trade and industries cell and in-charge North East NAMO India project, Sanjay Jha, launched the project for Nagaland on Saturday. The project aims to encourage and promote the manufacture and merchandise of local produce of the youths and business entrepreneurs with minimum investment, but with maximum profit.

The main target of Namo India or Namaskar India is to engage the unemployed youth of the country and be proud partners in building of the Indian economy, Jha told reporters after the launching of the project. The project would lead to promotion of small scale industries, specially in rural areas, which would generate employment avenues for the youth, he said.

In Nagaland, Jha said Namo stores would be launched before January 14, next year and the project would incorporate the indigenous products and attires of North East, which would then be showcased to other parts of the country. He further said on December 25, the Namo project would launch a unique scheme where a person who buys products worth Rs 1,500 or more from a Namo store, would get an accident insurance cover worth Rs one lakh.