Saturday the White House attempted to get behind National Take Back Day — where people are encouraged to turn in their unwanted medications to “take back” locations set up by local law enforcement agencies — with a tweet accompanied by a bizarre photo of first lady Melania Trump that seemed more appropriate for a Vogue photo spread.

The White House has made great efforts to promote the first lady as being at the forefront of fighting back against the opiate crisis, which was likely the reason behind the tweet that read “It’s @DEAHQ National Take Back Day! As you safeguard your household from unneeded prescription drugs, read @ONDCP Director Jim Carroll’s op-ed on preventing drug abuse BEFORE it starts,” without explaining why they used a photo of Melania Trump.

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Needless to say, Twitter users were puzzled about the photo of President Donald Trump’s wife as well as criticizing the White House for ignoring other societal ills.

You can see the tweets below:

It's @DEAHQ National Take Back Day! As you safeguard your household from unneeded prescription drugs, read @ONDCP Director Jim Carroll's op-ed on preventing drug abuse BEFORE it starts. https://t.co/RduxHXKBL3 pic.twitter.com/xI795X4O8K — The White House (@WhiteHouse) April 27, 2019

I'm at a loss here… is this some type of artsy follow up to the strange birthday photo from yesterday? Some seriously odd stuff is being posted… — TheFeistyScot (@TheFeistyScot) April 27, 2019

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What is that… a wall of vicodin pills? — Å Fusion 😇 (@AngelicFusion) April 27, 2019

Okay, now do guns and mass shootings. #DerangedDonald — AZDem (@ResistNonsense) April 27, 2019

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Why is she touching a wall with what appear to be large dots? — Colleen Scanlon (@ColleenScanlon) April 27, 2019

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Always posing. Sorry your dreams of becoming a super model never materialized — simply amanda ☕🐾❤️ (@AHForte) April 27, 2019

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What kind of picture is that? Really, people?? Why? — Pearl Jelly (@karma132205411) April 27, 2019

What is this picture? #random — Mair B (@MissMair) April 27, 2019

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Nothing says turn in your drugs like Melania touching a wall of dots 🤔 — Briscoe Pelkey (@briscoepelkey) April 27, 2019

Because it’s a photo op. Nothing else. — Michael (@AJohnson_M) April 27, 2019

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Matrix! Blue Pill/Red Pill! — Raf Furr (@rafalfurdzik) April 27, 2019