Offering commentary in the form of video on online forums has been a burgeoning trend of late. With waning visitor/reader numbers, social blogs have had to resort to the medium of video in order to keep readers engaged. Facebook – the leading social network – took up on this trend when it introduced on behalf of its users, the ability to comment on a post with a video clip. This validation by industry titans is an indication of the power of video in its ability to keep users active on services.

Apart from improving user engagement metrics, Video Comments also go a long way in breaking the cycle against the scourge of Internet trolling. Internet trolls – also known as very annoying people – have been a bane of online forums since the dawn of the mainstream Internet. Online communities that allow anonymous participation by users, have often been cited as being breeding grounds for this most unfortunate behaviour. Granted some people will genuinely prefer to stay anonymous while on the Internet – for all kinds of sensible reasons, video tends to be a deterrent against trolling, as it inherently fosters openness.

The above passage of text was excerpted from the Whitepaper[PDF]: The Web Video Manifesto – How Online Video Disrupted The World. For more insights on the role and importance of Online Video in today’s connection economy, you can download a FREE copy of the document. No email opt-in required. Gain FREE ACCESS now!

Later! 😉

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-Mohau