Rhapsody announced yesterday that it will be forsaking its given name (well, its second given name, as the music streaming service started as Listen.com back in 2001) in favor of the name "Napster." Yep, Napster is coming back (again), 17 years after it debuted and caused a culture war over peer-to-peer music downloads and file sharing.

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It seems that nothing is changing about Rhapsody except the name and the branding—in fact, Rhapsody already sells its streaming service under the Napster name in countries outside the US. But the company may be looking for a new way to compete in a packed music streaming market, and pulling on the heartstrings of millions of now-grownups who gleefully marvelled at the ease with which they were able to download music in the new millennium might be just the ticket.

Of course, Rhapsody-now-Napster will still cost money: $1 for the first three months and then $9.99 every month after that to stream music from the company's library. But then, that's what keeps it "100% legal," as Rhapsody's website proclaims.

Napster has also had a few incarnations before this one. After a court order shut down the file sharing service in 2002, the company made a go at a less legally contentious business model in 2003. It later launched a Flash-based, single-serving song streaming site (on which you couldn't build playlists) in 2006, as it kept trying to find paying subscribers to join.

By 2008, Best Buy bought the brand, and Rhapsody took it off Best Buy's hands in 2011.

Beyond the adoption of a new name, Rhapsody has had some other tough decisions to make, according to Variety. The company will reportedly be laying off some of its staff and closing its San Francisco office.