The answer to the question above can generally summed up in one concept: centralization vs. decentralization. What does that mean exactly? And what does it mean in practice? You’re about to find out.

In the traditional game economy developers create a game paid for and released by a studio and you, the gamers, buy it. That’s the basic flow of cash in the current system, with small deviations and model variations like the free-to-play games that offer some among of initial gameplay for free while cashing in in-game purchases or premium accounts later on.

All that money flow goes to the gaming companies. What’s more, if you’ve created an account to play your favorite games, your personal info and in-game data goes to the gaming companies. This is what can be called a centralized system, in which the initiative, power and control lies in the hands of one entity within the ecosystem.

BUFF is introducing some changes to that ecosystem through decentralization and the establishment of a cyclical cash flow that promotes growth and encourages gamers to play more while removing barriers for them to do so.

So, how does it work? BUFF runs on blockchain technology, a major force in-and-of-itself for the decentralization of information. This increases the security and transparency of information by storing it simultaneously across hundreds or even thousands of different servers that can’t all be manipulated at once. If a hacker or thief were to gain access to one of them, the rest would know and the jig would be up.

BUFF uses this technology to seamlessly reward gamers with the BUFF token, just for playing. The BUFF token is a unique digital currency that gamers earn something like experience points for an in-game character. The more you play, the more achievements you unlock and the further you progress in the game, the more BUFF tokens you get, and you won’t even notice it’s happening.

This model is entirely different from the traditional cycle of gaming in which players are constantly putting out hard-earned cash in their favorite games. Now, you earn a currency while playing that can be redeemed for digital items, traded between users or even exchanged externally for cryptocurrencies or real-world currency.

Rewarding players with this new source of value creates new opportunities in the economy. Game publishers and developers will still be a main player in the ecosystem, and they’ll even benefit from increased brand exposure and higher volumes of in-app purchases through BUFF’s token, store and app, but gamers now have more leverage, and a new niche is even created in the market for game asset traders. These opportunistic entrepreneurs gain access to BUFF’s trading platform and can buy digital items in bulk to be sold to gamers for BUFF tokens, just like a retailer would in the real world.

BUFF is a new model for the gaming economy that decentralizes every aspect of the ecosystem. This gives more purchasing power to gamers and better reach for gaming publishers while even creating opportunities for growth where none existed before. This new boost for the industry could even result in increased cash inflows for gaming companies that could be spent on the next generation of gaming technology. The future is here.