They’re hard to miss – shots of those celebrities jaunting down the red carpet, flaunting their steely gray locks. Sharon Stone, Nicole Kidman, Jamie Lee Curtis, Helen Mirren, Anderson Cooper… All of them are letting the gray hairs fly. Even What Not To Wear host Stacy London’s trademark natural gray streak has gotten as much press as the hostess herself!

But really, is this the best look for most women?

Expert Estelle Baumhauer sums it up best.

“We know it’s fashionable right now to tell older women to embrace the gray and celebrate being silver and sexy,” said Estelle, Color Director for the innovative online home hair coloring service eSalon.com. “But the truth is, natural gray hair tends to make people look older and not everyone can pull it off. In my experience, when I take a gray client and bring them back to a blonde, or make them a brunette again, the years usually melt from their face. I tell my clients: if you want to keep your gray, that’s fine, but it may not suit everyone. For most people, hair color will do wonders to maintain that youthful look.”

And here’s another secret. Most of those gray-topped celebrities – with amazing shimmery strands – are still coloring.

“They add highlights and low lights to add depth and dimension to the gray,” Estelle said.

No-hassle way to stay in the fight

But there’s no reason to give up the fight against aging hair, just because it’s a hassle and an expense to get the salon every month. The innovators at eSalon have, in fact, come up with a way to make home coloring so easy, so flexible, so affordable, it will be hard to justify salon expenses ever again. Customers simply log onto eSalon’s site and fill out a personal color profile. Then a color expert like Estelle, who was pilfered away from high end salons in fashion-forward cities like Paris and New York, will personally oversee a customized color blend.

“The pigment even arrives with your name on the bottle,” said Estelle. “Because the color wasn’t created to sit on some drugstore shelf. It was created just for you.”

And made from high quality dyes, the pigment provides long lasting, 100% coverage over hard-to-color grays, while leaving hair silky soft, thanks to the blend of vitamin E, B5 and aloe vera extracts.

The order is even delivered right to the customer’s doorstep. Sounds expensive, right? Actually, the entire color kit, postage included, is under $25. Quality hair care doesn’t come any cheaper than that.

Interested in learning more?

So there’s officially no reason to accept aging gracefully! To understand more about eSalon’s service, just give it a try. And eSalon is excited to give your hair the full service treatment with their revolutionary system. Right now they’re offering a sweet deal for first time customers: a complete hair profile and custom color kit delivered right to your door for only $10*, with a satisfaction guarantee or your money back!

*Plus $4.95 s&h