NEW DELHI: Indian e-commerce major Flipkart has finally launched its customer loyalty program -- Flipkart Plus -- in the country. Flipkart Plus takes on arch-rival Amazon's loyalty programme Amazon Prime Starting today, Flipkart Plus is live for customers to join in. Interested users can either go to company's website or sign-in through the Flipkart app.Unlike Amazon Prime, Flipkart Plus has no annual subscription fee. To become a member, users just need to go to Flipkart Plus page and enroll for the membership programme. Those users who enroll today (August 15) for Flipkart Plus can enjoy the benefits for the next one year. This means that the membership will expire on August 15, 2019.As part of Flipkart Plus, the customers can enjoy exclusive benefits and rewards. The Flipkart Plus members will get free and fast delivery, early access to exclusive deals during Flipkart sales.Along with this, the Flipkart Plus members will also be eligible for priority customer support. One of the biggest benefits of Flipkart Plus is that it enables members to earn rewards in the form of Flipkart Plus coins with every purchase that they make on the e-commerce website. The coins earned can then be redeemed in the form of offers on beverages, food, entertainment, travel and more.Every spend of Rs 250 will earn Flipkart Plus customers one Flipkart Plus coin. As part of introductory offer the e-tailer is giving some offers for free. As part of welcome offers Flipkart Plus members will get Rs 400 instant discount on flight bookings from ixigo, buy one beverage and get one beverage free from ChaiPoint, Rs 100 off on movie tickets from bookmyshow and one beverage free on the purchase of Rs 499.Along with this, the company has also listed some upcoming offers which can be redeemed if you have a minimum balance of 50 coins. With the balance of 50 coins the customers can choose from various offers which include Flipkart voucher of worth Rs 1,000, voucher of Rs 1,200 from bookmyshow, annual subscription of Zomato Gold worth Rs 1,900, gift card of Rs 1,100 from MakeMyTrip and annual subscription of Hotstar Premium.In an official post the company said, "At Flipkart, we strive to make your shopping experience delightful. From introducing Cash on Delivery to No Cost EMIs, from Debit Card EMIs and Assured Buyback, to our much-loved Pay Later program, we have been innovating to make your shopping affordable and enjoyable. Ten years and counting, our motto “Customer First” continues to be the driving force behind all our initiatives. Now, on India’s 72nd Independence Day, we celebrate the spirit of “More” with Flipkart Plus — our very own customer benefits program, which treats you to a little extra each time you shop on Flipkart."