Interestingly, The Times of India, too, refrained from using Domino’s name and referred to Domino’s as a “popular pizza outlet”. Which, one would think, is very surprising since the two have gone hard at each other in the recent past over circulation numbers. Sources in TOI, however, say it is much more complex than that: while it is alright to fight in public over readership figures, none of the two entities want to hurt each other’s business interests – and since both groups have business interests across sectors, it makes sense to not meddle in each other’s businesses. In fact, there also exists a no-poaching agreement between the two newspapers.