It's Zoom's world, we just live it.

That phrase has been uttered a lot over the past few weeks, as businesses around the world have turned to the video conferencing app to connect for meetings. Indeed, a number of folks we've queried in our #WFH Diaries series have reported being on Zoom essentially all day long.

Throw in some Zoom happy hours, and Zoom wine nights, and Zoom card games, and it can be a bit much. Matt Reed, a creative technologist at Redpepper in Nashville, was certainly feeling the strain, anyway.

"My number of Zoom meetings has gone through the mesosphere and is currently on Mars," Reed writes on his agency's blog. "There’s barely even time for bio-breaks, Reddit, or actually getting work done. It’s as if Zoom has turned into the Oasis from Ready Player One, where everyone spends every waking hour of their day inside."

So, Reed flexed his creative tech chops and came up with an amusing solution. He built a digital A.I.-powered twin of himself, named Zoombot, and had the clone show up for the Zoom meetings in his place.

Zoombot uses advanced A.I. speech recognition and text-to-speech tools to actually respond to other people in the meetings. Also, Reed didn't warn his colleagues he was doing this—and their reactions in the video below are priceless.