A huge part of our everyday lives, whether you notice every piece or not, is advertising. When you scroll through your social media timeline, you will scroll past countless adverts, when you turn on the tv to watch your favourite programs, you will see adverts, when you walk the streets, you will see adverts in all shapes and sizes. Adverts are here to stay and companies pay a lot of money to advertise their brand and are always coming up with new and clever ways to put themselves first. I’ve recently come across a blockchain based project, which is looking to integrate an advertisement-based targeting platform, into a transportation application. This project is known as TaChain.

What is Tachain?

Tachain class themselves as a synergy of three core elements;



‘Tachain Transportal’ - This is a travel and transport application which is already available on iOS.

‘Tachain AdNet’ – This is Tachain’s advertising platform.

‘Tachain TMARQ’ – An exchange platform to trade cryptocurrency.



With the use of modern technology, transportation has had to adapt to the digital age we live in. Mobile applications play a huge part of this and has allowed companies like ‘Uber’ to not only be started, but to actually thrive.

Tachain has spotted an opportunity to further enhance the transportation space by marrying up their synergy of the three elements above. All interactions between the customer and the transport service provider will be stored on the blockchain. This will give the user the ability to be able to rate their driver, to provide feedback on their travel and this will be available for all other users to see. This isn’t strictly one way though, the drivers themselves will be able to review the user and their attitude. For all of these interactions, both the users and the drivers, will earn themselves a reward in the way of TCHN tokens. The user had a further chance to earn additional TCHN by watching targeted Ads during transport … You’ve guessed it … Sorry driver, no more small talk, I want to earn my extra TCHN.

Summary of Tachain Targets

AdNet

- Tachain will implement an API for publishers of their platform which will be catering and flexible. Tachain will provide advertisers resources for their advertising platform targets, which are flexible in design.

Transportal

- The key target is a network, which is both safe and transparent for the users and the drivers. For the chain participants, Tachain will provide extra revenue streams.

TMARQ

- This will be an exchange which will allow all market traders to exchange or purchase TCHN tokens.

Roadmap

Now in Q4 2018, the team have recently released their iOS application with an Android release due soon. The rest of the path looks as follows;

How it Works

https://www.youtube.com/watch?time_continue=3&v=hkUwRigZxn0





Getting Involved

If like me, Tachain gets you intrigued and you find it an exciting project, you may want to consider investing early for that bonus TCHN.

The Closed Sale ends on Monday 1st October, you can invest today for a PreSale bonus of 35%, you can do so by following the below link;

https://tachain.io/register

Follow Tachain

Website: https://tachain.io/

Whitepaper: https://tachain.io/#section-terms

Twitter: https://twitter.com/tachain6

Facebook: https://www.facebook.com/tachain.io

Medium: https://medium.com/@tachain

Telegram: http://telegram.me/Tachain_EN