Electric vehicle technology start up Faraday Future has joined Formula E as headline sponsor for the 2016 Long Beach race.

The news was revealed today by the company whose all-electric concept car recently took the world by storm (and which will make an appearance at the race).

“It’s no secret that I am particularly drawn to competitive racing,” said Faraday Future’s Nick Sampson. “I’ve spent countless hours refining high-performance sports vehicles and racing cars at Jaguar, Lotus, and – quite honestly – even in my spare time while working at many other positions, thereafter. I’m excited to experience this new frontier of automotive competition. Some have this misconception that electric vehicles are somehow ‘boring’ – I think Formula E does a great deal to dispel that theory. These vehicles not only rival their traditional counterparts; they will soon surpass them.”

“Formula E is about far more than a few individual, competing race cars,” he went on. “The tournament series showcases the rapid advancement of electric vehicles, in general. It’s an exhibition for the breadth of potential that these technologies can offer – oftentimes leading to revolutionary results. It’s a fascinating, community-driven experience that bridges the connection between drivers and their fans. This novel look at “connection” resembles the communicative capabilities that we are integrating into FF vehicles. Formula E also serves as a celebration of green, sustainable innovation, linked with assertive performance. This interactivity between rapid technological advancement, entertainment and environmental responsibility is absolutely central to FF.”

faradayfuture.com