Imagine trying to have a conversation with your friends about the news you read this morning, but every time you said something, someone shouted in your face, called you a nasty name or accused you of some awful crime. You’d probably leave the conversation. Unfortunately, this happens all too frequently online as people try to discuss ideas on their favorite news sites but instead get bombarded with toxic comments.

Seventy-two percent of American internet users have witnessed harassment online and nearly half have personally experienced it. Almost a third self-censor what they post online for fear of retribution. According to the same report, online harassment has affected the lives of roughly 140 million people in the U.S., and many more elsewhere.



This problem doesn’t just impact online readers. News organizations want to encourage engagement and discussion around their content, but find that sorting through millions of comments to find those that are trolling or abusive takes a lot of money, labor, and time. As a result, many sites have shut down comments altogether. But they tell us that isn’t the solution they want. We think technology can help.



Today, Google and Jigsaw are launching Perspective, an early-stage technology that uses machine learning to help identify toxic comments. Through an API, publishers—including members of the Digital News Initiative—and platforms can access this technology and use it for their sites.