Crunching the numbers on Apple’s record breaking last quarter – the most profitable quarter in corporate history – you reach a startling conclusion: one percent of the world’s population bought an iPhone in the three months to 27 December last year.

Apple sold 74.5 million iPhones in that period, which is 1.03% of the world’s 7.2 billion population.

It turns out the there really is a global 1%…