It’s black, versatile and even has a name (Laverne). Since the start of 2015, an Edmonton woman has been wearing the same single black dress every day, and will continue to do so until the end of the year.

On Jan. 1, Elizabeth Withey decided to pare down her wardrobe to a single, locally-designed, ethically-made, black jersey dress she purchased from a local retailer for approximately $75.

She's calling the experiment "Frock Around the Clock," and she writes about it regularly on her blog.

In her first post, Withey said she was partially motivated to launch the project because she spent too much time obsessing over what to wear each day.

"Frock Around the Clock is a comment on what we (I) do and do not, require to get through life," she wrote.

"I would like to focus my energies on better things - my child, creative ideas, reading, my family and friends, wellness, dreams, anything, anything else."

Withey told CTV Edmonton that, once she made the decision to commit to a single dress, everything else was pretty simple.

"I picked one dress. I kind of cleared everything out of the closet that wouldn't go with the dress and I'm just going from there," she said.

There are some ground rules for her project: she's allowed to take off the dress when she exercises and when she sleeps at night, and she's allowed to accessorize the dress with items she already owns.

This third rule is especially important, as Withey is also committed to not buying any items for 2015.

So far, she says she's enjoying the experience.

"It's just become quite easy, quite routine to just put the same thing on every day and accessorize it slightly with some of the items I do have," she said.

As long as the dress holds up, Withey said she'll wear it until the end of the year.

And she already has some grand plans for its eventual demise, come Dec. 31.

"I might run a marathon in it or burn it," she said.

With a report from CTV Edmonton's Dez Melenka