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HARNESS THE POWER OF BRAND RECOGNITION

The best marketers know that brand recognition is the secret ingredient for a company’s long-term success. That success relies not on the latest fad, but on the careful cultivation of a brand your customers know and trust. Learn how- and why- boosting your brand is key to any marketing strategy.

A TOP MARKETING GOAL

#1 Brand awareness is the #1 objective among marketers

35% name it as their primary goal

28% name is as their top social media goal

Also the #1 mobile advertising goal of consumer goods advertisers: 1 in 2 name brand awareness as their main campaign goal

79% of corporations are aiming to develop more branded content

$1,725,736: The average company’s annual spending on branded content, as reported in November 2012

WHY BUILD BRAND RECOGNITION?

80% OF THE TIME, THE LONG-TERM SALES IMPACT OF ADVERTISING OUTWEIGHS THE SHORT-TERM SALES IMPACT.

TIPS FOR DEVELOPING A STRONG BRAND

Spread the word with promotional products

83% of Americans like getting promotional products with advertising messages

1 in 2 would like to receive more!

When thinking of a promotional product acquired in the past 2 years, an astonishing 76.2% of consumers can recall 3 key pieces of information about the advertiser or product

Promotional items for trade shows, events & more!

Tip: Make sure you’re giving away items customers will use regularly!

69% of Americans pick up promotional products only is they’re useful

· T-shirts

· Bags & Totes

· Water Bottles & Tumblers

· Pens & Writing Instruments

Develop a consistent color palette

80% improvement in brand recognition

12 The number of times a customer needs to see your color before he starts recognizing it in association with your brand

Distribute promotional calendars

77% of businesses remember the name of the company on their promotional calendar

78% plan to do business with that company again

76% say they view that calendar > 10x daily

74% of people remember the company name from a promotional calendar used in the household

41% have referred that company to someone else

Measure your success through brand recall and recognition tests

Social media and mobile have only offered more tools to achieve the same goal: a well-known and well-liked brand. Learn how HALO Branded Solutions can help.

Learn more about branding at: HALO.com/promotional-marketing

SOURCES

Copyright 2013 HALO Branded Solutions, Inc.