By laying down the $20k (pre-orders are open this weekend at select retailers, in case you were wondering), you are also signing up for "24/7 VIP-level service providing one-on-one customer support." Register your display (why not, you can probably get assistance doing that too), and you can expect a $200 AmEx gift card and LG G Pad tablet to go with it. Combined with a display that won our Best of CES award, one might even wonder how you could afford not buy one. So go ahead, put that order in, and then invite us over for movie night, we'll bring the Ultra HD Blu-ray.