Alternative models Seeb Gulzar and Heather McLean in Belfast

FAIRYTALE fashion styles, body art and gore are set to be showcased on the catwalk at Belfast's first Alternative Fashion Week.

Older, mobility-impaired and LGBT (lesbian, gay, bisexual, and transgender) models will also take centre stage as part of the series of creative fashion shows.

The new event set to launch in November is the brainchild of Belfast photographer and Equal Fashion Magazine founder Shelley Rodgers.

She said those who come along to the shows should "expect the unexpected".

As a creative photographer Ms Rodgers has a passion for bringing alternative looks and styles to the fore.

"In Northern Ireland I feel there's a misconception that in order to exist in the fashion industry you have to conform to a particular look, be a certain size or fall within a designated age range," she said.

"Almost by accident we seem to conform to one small idea of what the fashion and beauty industry wants or entails and that's just not true.

"You only have to walk down the street to see the creativity of our fashion industry and see how style and trend is translated by everyone you meet."

The event is rooted firmly in Belfast but will also have an international flavour with fashion designers, models, photographers, make-up artists and musicians from London, Amsterdam, America and throughout Europe.

Events will be staged in the Elmwood Hall, Europa Hotel, Titanic Suite and Whitla Hall. The four main shows are:

Fairytale & Gore Show

Tuesday November 15, 2016

Elmwood Hall, Queen's University (tickets £30)

Body Art 'n' Ink Show

Wednesday November 16, 2016

Europa Hotel (tickets £30)

Titanic Queer Show

Thursday November 17, 2016

The Titanic Suite, Titanic Belfast (tickets £30)

The Grand Finale Audio Visual Show

Sunday December 4, 2016

Whitla Hall, Queen's University (tickets £35)

Visit www.equalfashionmagazine.com or www.facebook.com/belfastalternativefashionweek for more information.