Po.et is building the platform for the world’s creative assets: the internet of content value. It’s not just another walled-garden content-license marketplace, but the protocol foundations that all future content software can build on. Think of it like the TCP/IP of content value: the core foundation of tomorrow’s internet. Everything online revolves around content, and our primary mission is to unlock the value of that content.

Our work isn’t just about journalism, or writing, or movies, or music or video. It’s about people, communication, accessibility and opportunity for everyone.

This kind of work doesn’t happen overnight, and it’s the kind of work that will eventually require a high degree of collaboration, consensus and adoption. We’re drafting the initial blueprints now, but that work is open source and we’ll collaborate with a large number of people and companies to build a foundation that we as a society can all build on top of and benefit from.

Our CEO, Jarrod Dicker, is meeting with influencers in the publishing and content industry, including publishers, media producers and distributors, to listen to their pain points and learn how we can help.

We’re seeing a clear view of the problems those industries need to solve, and we’re setting the highest-value priorities to focus on in the near-term. This has been an enormous discovery process for us, and I’m pleased to report that the publishing industry shares a lot of our concerns with the status quo and is very hungry for change that will benefit everybody: content producers, publishers and consumers alike.

State of the DApps

As Po.et prepares for its mainnet launch, it helps to put the state of the crypto tech ecosystem in perspective.

“Find out what happens when one [DApp] gets so big it threatens to bring down a whole blockchain.” — ConsenSys

The headlines above make it sound like CryptoKitties is the biggest craze since Pokémon Go, which attracted 500 million downloads in 2016 and about 25 million daily active users at its peak.

The reality is much different. According to DAppBoard, CryptoKitties peaked at about 17,000 daily users during the big spike in December 2017, and immediately fell into decline. As of this writing, CryptoKitties has only about 650 daily active users, and falling.

CryptoKitties total users (green), daily active users (orange), and new users (blue), not scaled (actual numbers)

To illustrate the difference, I wanted to create a bar chart to compare CryptoKitties and Pokémon Go. That didn’t work out very well:

Top: CryptoKittes (not visible), Bottom: Pokemon Go

It gets worse. According to DappRadar, as of this writing:

Ethereum is by far the most popular DApp platform by market capitalization, dominating it’s closest competition (EOS) by a ratio of 6:1.

Data Source: CoinMarketCap

The first thing every developer needs to learn about blockchain technology is that you can’t do everything on a blockchain. In fact, you can’t do much of anything on a blockchain. If the next part starts to scare you, skip to this section: “We’re Early and That’s OK.”

We’re Computing on the Equivalent of 1960s Hardware.

Developers take virtually free storage and computation for granted, but blockchains don’t work that way. Typical modern applications contain millions of lines of code. Typical smart contracts contain only dozens of lines of code.

Right now, the cost of committing transactions permanently to the Ethereum blockchain is astronomical. As I write this, the entire Ethereum blockchain size is only about 1 terabyte. (Note: that’s for its full history. Etherscan is only tracking FAST sync now.) That storage capacity is shared by every user of all Ethereum DApps combined.

Thirty-two bytes of immutable Ethereum blockchain storage costs 20,000 gas. One gigabyte costs 20,000 * (1,073,741,824 (bytes per gigabyte)/32) = 671,088,640,000 gas. Today’s ETH cost for that gas is 6710.8864, close to $4.7 million.

In 1966, 1 GB of storage would have set you back $1 million. By 2017, it was $.02. Today, 1 GB of storage on Ethereum would cost about $4.7 million.

Note: Gas prices are very volatile and can double or halve in days. Regardless of whether the price is $2 million or $8 million when you read this, it’s expensive.

The Apple II (1977) could compute over 1 million operations per second. On Ethereum’s busiest day to date, the entire decentralized supercomputer that is the Ethereum VM processed just 1.3 million transactions in 24 hours. An Apple II could handle 86 billion operation cycles in a day. Of course, this is a simplistic comparison, but I hope you can see the point.

A music-playing greeting card has thousands of times more computing power than the Ethereum VM makes available to all application developers combined.

So, what are all those expensive GPUs and custom ASIC processors doing? Securing the blockchain. Nearly every ounce of computing power in the Ethereum blockchain is spent solving consensus and the double spend problem. We application developers get microscopic scraps of leftover computing power.

New consensus algorithms are being developed and deployed to solve some of our resource problems (notably, lightning and proof-of-stake), but what you need to know right now is that computing-power-wise, we’re currently in the 1960s again.

Lots of other systems promise to solve all these problems, but they’re unproven and they have no developer ecosystems to speak of.

Investment-wise, we’re in the mid-1990s and investors are throwing money at the new internet that’s beginning to take shape. Most of the investors — and even the developers in the ecosystem — are not fully aware of the resource constraints we’re facing today, or the fact that we’re talking about a 7-10 year journey to realize the grand visions that are laid out in all the smart-contract-heavy white papers floating around.

We’re Early, and That’s OK

I’m glad you made it through that part! I know it was rough. Here’s the good news:

Some early innovators in the 1950s to 1970s (where we’re at, tech platform-wise) are still around today, and worth a fortune. Intel was founded in 1968. As of this writing, it has a $258 billion market capitalization. IBM’s market capitalization is $130 billion. HP created the first personal computer; today it’s worth $36 billion. It’s quite possible that Bitcoin, Ethereum or Lisk could be the next Intel. (Bitcoin’s market capitalization as I write this is $122 billion, and it peaked at $327 billion — what’s open to speculation is how long Bitcoin can hold its dominance, and how much it could grow).

Investment-wise, we’re in the mid-1990s. The pre-dot-com bubble-burst era included Amazon, Google, Priceline (now Booking.com), Netflix, Salesforce and Alibaba. Their early starts gave them all unfair competitive advantages compared with latecomers.

You may see a big mismatch between technology innovation and investment. However, ENIAC (the first Turing-complete digital computer) was completed in 1945. Ethereum (the first Turing-complete blockchain platform) was proposed in 2013 and launched in 2015. Solutions to the scaling problems are already being tested. It will take time to incorporate those fixes, but we’re talking a few years, not a couple of decades.

Crypto won’t solve every problem, but it will solve a great many problems across every industry, tear down walls, disintermediate many inefficient processes, forge entirely new industries and open up many opportunities that did not exist before. It has the potential to substantially grow the global economy and unlock tremendous hidden value in every industry. In short, it’s a technological development on par with the web and the mobile computing explosion — the foundation upon which 7 out of 10 of today’s most valuable companies are built, and one upon which all 10 rely for key operations.

Now is the time to invest long term and build the internet of value.

Focus on Infrastructure and Tools

Amazon (with a $791 billion market capitalization) is a particularly interesting example, and I think companies in the crypto economy are going to emulate the pattern: Amazon figured out common infrastructure and logistics problems and addressed them internally as if it were building services for other companies to use. And then it turned that strategy into businesses currently worth tens of billions of dollars annually.

This is what Po.et is doing: Solving a common problem that millions of apps and billions of people will need solutions for. Those solutions will result in open protocols that anybody can build on.

The Hybrid Approach

People trying to build consumer DApps for near-term mass market adoption are in for a rude awakening: The world is not ready to handle the full glory of your ultimate vision and probably won’t be for another three to seven years.

You may have better luck with a centralized/decentralized hybrid. If you’re hoping to build a DApp and attract 10 million users by this time next year, good luck. You’re gonna need it.

At Po.et, we’re taking the hybrid approach. By batching transactions and anchoring to the Bitcoin blockchain, we can potentially handle billions of transactions per day.

Our protocols will take advantage of the immutability of the blockchain without being constrained by transaction frequency limitations. Batching is the key to that.

This approach will enable us to take on major partners with hundreds of millions of users in the near future, instead of waiting years for technology to catch up with us.

We plan to share more technical details as we make progress on our mainnet migration.

Our work may pave a road forward for app builders who want to build real, production, enterprise-ready applications, instead of experimental science projects.

The DApps are Coming

Currently, there are more investors and speculators in the industry than there are qualified developers — by a large margin. There are about 5,000 DAU on the most popular decentralized exchange, and fewer than 20 DApps with more than 100 DAU. In other words, close to 100 percent of DApp users are using DApps primarily to invest in crypto, and a very small number of developers are currently focused on building and marketing DApps.

Where the money goes, jobs follow. For a large majority of developers entering this space, it will be their first crypto job and, in most cases, their first experience with crypto in any capacity.

Step one: Learn the limits so you can plan ways around them.

Welcome to the blockchain.