The Under Line? Toronto’s Living Room? Waterfront Toronto and the city are turning to the public to name the $25-million transformation of a drab grey stretch of Gardiner Expressway underpass.

Organizers hope Torontonians will organize “brainstorming parties” with their friends to dream up a moniker for the project that was triggered by an unprecedented donation from philanthropists Judy and Wil Matthews.

There is even a digital toolkit to help people host a two-hour party, complete with YouTube video.

Organizers are going to host some official brainstorming parties, collect suggestions at the Spacing store at 401 Richmond St. W., and go into schools to get suggestions from kids and teens.

An open-air market, skating rink and off-leash dog park are among ideas floated for “outdoor rooms” in the 10-acre stretch of underpass from Strachan east to Spadina Aves. It was dubbed “Project Under Gardiner” when announced last fall, but officials made it clear that name was a place holder.

People can submit names online until April, when a “naming jury” of experts in fields including arts, culture and civic engagement will decide on a short list of three to five monikers.

The public will then vote for a favourite, with the winner going to city council.

“The winning name will be confirmed and the project's logo and look will be updated accordingly” in late June or early July.

“Like the space under the Gardiner, the name should be unique to Toronto and something that will stand the test of time as the city and the space itself evolve,” a news release states. The spaces are supposed to showcase Toronto’s history, music, food, theatre, visual arts, education and civics, dance, sports and recreation.

The Rogers Centre got its original name, SkyDome, through a public contest won by Wallaceburg bookkeeper Kellie Watson. Even though the name changed in 2005, she gets two free tickets to every event for the rest of her life.

With files from Louise Brown

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