Attaching the word 50 to anything, I almost tried to rip the logo off. Why's that good? That show you're watching it's really old! Why's that a great thing to say? It's about proving we've got many more stories to tell, and in a way being able to say the story really starts here. People ask me how am I going to please the fans, pleasure the regular audience, I say I'm actually trying to recruit. I'm on a recruitment drive the entire time to get people who've never watched Doctor Who. When you've got a massive show with all the publicity we're going to have. I apologise in advance, there's some people out there who've never watched it before – God help them in some ways – I want them to think 'I've been missing out, I'm gonna join in now'. It's not just a walkdown, it's not just a parade of our greatest hits. You'll get that anyway.