INC: Merculet Promises a New World for Internet Users

By Inc.

“Users will finally get their piece of the pie, as the wealth is finally shared fairly. “ —— Inc.

Though Time magazine declared “You” as the 2006 “Person of the Year,” because “You control the Information Age,” the fact of the matter is that “You” are not in control at all. In fact, as a consumer of content on the web, you are getting shafted.

You, the users of the Internet are gold to the owners of the sites with which you choose to interact. You are magnets for businesses looking to reach people just like you. You, in return, are prone to buy their products and services, making the businesses wealthy.

So the only party to these interactions not monetizing them is YOU. Doesn’t seem very fair, does it? According to Ivan Jiang, Merculet’s CEO, that’s the very reason Merculet was created.

Merculet was designed to be a fair and transparent, Blockchain enabled, ecosystem. In this ecosystem, user’s behavior is tracked and verified. Those users who are taking actions beneficial to the business (e.g. time consuming or content sharing) are rewarded with Tokens that allow them to benefit from goods and services from other members of the ecosystem.

Since businesses and content creators benefit from the behaviors of engaged users, it is only fair that these users are treated as members of a community and are rewarded for positive participation. This, according to the Merculet team, is unprecedented and groundbreaking.

So how are users’ behaviors tracked?

Merculet has developed a User Attention Value assessment system to scientifically measure the value of users’ attention and connect that with the traditional scoring system. Based on their score, the business owner is bound to issue tokens (User Attention Tokens or UAT) rewarding that level of activity.

Because all of this is happening in a Blockchain environment, every transaction is recorded and verified, all in a completely transparent way. Users are thus awarded UATs based on a fair meritocracy. The end result is that users are benefited because the system rewards high quality content in the form of UATs. Content creators are happy because the system is so beneficial to them. Businesses benefit because users are incented to engage with their product.

What separates Merculet from other Blockchain-based ecosystems?

Their white paper, Chief Growth Officer of Global Entrepreneur, points to the fact that while most Blockchain projects have a project cycle of five to ten years, it only takes one to two years for Merculet to exert a large-scale impact on massive Internet users and corporates.

And this is a direct byproduct of the reliability and experience of their leadership team. Jiang’s résumé, the white paper notes, includes stints as the person in charge of HP’s data management platform and chief engineer of SAP.

Merculet’s predictions for 2019 are ambitious, indeed. By the end of 2019, they predict, Merculet will have formed strategic partnerships with thousands of start-ups all around the world and will bring around eight hundred million users into the Blockchain age.

For more information on Merculet, please read their white paper, Chief Growth Officer of Global Entrepreneur.