Gold is a standard form of investment that has proved its worth again and again, even in unstable markets. Historically, the price of gold has remained stable compared to other investment vehicles that tend to fluctuate more drastically. And its value has held up even as worldwide currencies have fluctuated, due to more consistent prices and returns. For centuries, the overall appeal of this precious metal has been based on its varied usage, durability and beauty. With the financial markets in flux, there’s never been a better time to go for the gold.



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