This dodgy intro, inspired by the ‘Do You Wanna Build a Snowman’ tune from Disney’s smash-hit movie, Frozen, will hardly set the charts alight, but it might just help a Cork town claim a quirky world record on St Patrick’s Day.

The organisers of Ballincollig’s parade, which last year featured 3,000 participants and attracted almost 15,000 spectators making it one of the largest in the county, have set their sights on gathering the most princess Elsas ever in one place on March 17.

To the best of their knowledge, they will be the first to attempt such a record.

“This will be our sixth parade,” said Emer Cassidy, chairperson of Ballincollig Business Association.

“We try to do something different every year and this year, we’ve been amazed at the response to our call for Elsas. We don’t think anyone has tried this before so we’re going to try to claim the world record whatever happens.”

They have issued a special appeal for as many Elsas as possible to come to Ballincollig in a bid to set the record.

And in the spirit of inclusiveness, brothers are welcome to march in their hero costumes too.

Frozen, which was released last year, has been a phenomenon and has grossed more than $1.2bn worldwide, making it the highest grossing animated movie in history.

It is the first film with a female director to gross more than $1bn. It has won Oscars for best song and best animated feature, with YouTube clips of its anthem, Elsa’s ‘Let It Go’, racking up more than 223m views.

Its soundtrack topped the Billboard charts for months and the film’s success helped push Disney’s secondquarter net profit last year up 27%. A stage musical is in the works and a sequel is likely.

It has also driven millions of parents to distraction, with few homes spared the mania. Such was the impact of the movie, it even led to some parents in the US calling for the establishment of a Frozen Anonymous support group.

Now the parade organisers in Ballincollig are hoping to turn that Frozen hype to their advantage in two weeks.

They have invited all the Elsas, and their parents, to gather in carpark near the town’s cinema at 2.30pm ahead of the parade’s 3pm start.

They have also appealed for volunteer stewards to attend a special meeting in the Oriel House Hotel at 8pm on March 12.

Details from 086-0551911.