What exactly possesses PR people into thinking it's a wise idea to launch live "Twitter Q&As?"

Weeks after pro-austerity group "Fix the Debt" made us laugh, JP Morgan is the next brand to have their hashtag hijacked by Twitter trolls.

"On Nov. 14 at 1pm ET JPM Vice Chairman Jimmy Lee will host a Q&A — tweet your questions early using #AskJPM," JP Morgan tweeted.

Get ready for the questions!

Would you rather negotiate with 1 horse-sized Eric Holder, or 100 duck-sized Eric Holders? #AskJPM — Kevin Roose (@kevinroose) November 13, 2013

Do you like puppies? If you had a puppy, what would you name him? #AskJPM — Matt Levine (@matt_levine) November 13, 2013

What's it like working with Mexican drug cartels? Do they tip? #AskJPM — David Dayen (@ddayen) November 13, 2013

Hey, can I have jimmy cayne's bong back that he left in his office? #AskJPM — CJ The Patrón Saint (@cbk_chi) November 13, 2013

#AskJPM why did u think this would be a good idea — alex pareene (@pareene) November 13, 2013

Ladies and Gentlemen, the Snarkpocalypse is upon us. Brought about by this: #AskJPM — Downtown Josh Brown (@ReformedBroker) November 13, 2013

Where do babies come from? #AskJPM — Richard Minerich (@rickasaurus) November 13, 2013

How do you decide who to forclose on? Darts or a computer program? #AskJPM — Jennifer Reft (@reftpt) November 13, 2013

If you feel like a failure, imagine being the person who came up with #AskJPM — Rachel Edelman (@rachelsedelman) November 13, 2013

What's your favorite type of whale? #AskJPM — Matt O'Brien (@ObsoleteDogma) November 13, 2013

What's the best way to get blood stains out of a clown suit? #AskJPM — Eddy Elfenbein (@EddyElfenbein) November 13, 2013

What does the fox say? #AskJPM — Michael Roston (@michaelroston) November 13, 2013

Lloyd Blankfein and the entire executive suite are hunched over a first year analyst's twitter feed laughing their asses off over #AskJPM. — Epicurean Dealmaker (@EpicureanDeal) November 13, 2013

Where does #AskJPM fall among your company's smart, sensible business strategies? — David Dayen (@ddayen) November 13, 2013