“How do you reach out to new customers?” is a question being thrown around a lot lately. And with big manufacturers such as Harley-Davidson breaking the status quo by trading in “big, shiny and traditional” for “affordable, simple and attainable”, it’s no secret that we could see a “changing of the guard” in the motorcycle industry over the next few years. Nothing makes this more obvious than the return of vintage, compact, basic and fun bikes that seem to cater to a specific demographic: the millennials. But what have new owners done to make theirs stand out?

Joey Landry, our parts specialist and ”go-to” guy for custom projects, has been working hard this past year in order to completely revamp his 2015 Triumph Scrambler. And although he may fall into the millennial category, there’s no question that a huge part of his passion for motorcycles comes from a more traditional, old-school era. With the help of a few friends, tons of coffee and some old fashioned “TLC”, he was able to create a moving work of art. Here’s a breakdown on what makes this bike so unique.

MAD SQUIRREL LEATHER SADDLE BAGS

Thimotée Richard, the brainchild behind Bobber boyz & Mad Squirrel Leather, has been doing custom work for the past decade on everything motorcycle related. Custom painted helmets, saddle bags, tank bags, custom bags and seats are just a few things that Thimotée produces with his own distinct twist.

For Joey’s Scrambler, custom tan leather saddle bags provide support for carrying small to medium sized items such as keys, wallet, pop cans and gloves, all while staying true to the “vintage” theme. These bags are quite weather resistant and don’t break down easily as they are made of genuine leather from only the best cows. With safety in mind, sturdy leather straps with tough buckles keep your objects safe from falling out and leaving you dry while you ride solo or with your crew.

BRITISH CUSTOMS LEATHER SLAMMER SEAT

Sitting on a piece of wood wasn’t really an option (although the color would’ve matched well with the saddle bags), so Joey went with a modern classic: the British Customs leather slammer seat.

With comfort in mind, the gel insert provides ample support for solo or two-up riding, and well-detailed embroidery adds extra flair to an already great looking bike. With minimalism in mind, the Slammer seat provides viewing room for pieces that would normally be hidden by stock seats.

CUSTOM PAINT by Kris Bourque

Local artist Kris Bourque was brought in to give the Scrambler a distinct look. Coming from a tattoo shop, Hell or High Water, Kris Bourque did most of his work “free-hand”. The front fender, rear fender, side covers and gas tank have been detailed with free-flowing lines and curves that accentuate the bike perfectly. The light blue paint helps bring out those free-handed lines and doesn’t overpower the leather seat and saddle bags.

KENDA BIG BLOCKS

Although the Triumph Scrambler comes from a racing background, its capabilities go far beyond the track. This compact motorcycle can handle a substantial amount of abuse even when brought off-road.

Kenda Big block front and rear tires are designed to match their rider; a die-hard adventurist who isn’t afraid of getting the most out of his bike and journey. Throw anything at these tires and you’ll be surprised at how well they perform (or you can just go ahead and wheelie through the closest suburb if you’re into that…)

JOKER MACHINE FRONT SPROCKET GUARD

A great addition to the Scrambler is the Joker Machine sprocket guard. Surprisingly easy to install, this sprocket guard is much lighter and increases foot clearance. And with its raw, simple and almost “unfinished” feel, it’s basically a “must-have” for any custom project with an “old-school” approach.

ARROW EXHAUST

The Arrow 2:1 exhaust brings everything together. With high performance in mind, a weight reduction of 70% probably won’t teach you how to wheelie, but this exhaust will definitely ensure that you’re heard since it’s designed for off-road use. One more reason to go camping right?

And that just about about wraps it up! Even though there are many more pieces that make up Joey’s Scrambler, remember that we have access to some of the best brands in the industry, so don’t be afraid to grab a cup of coffee (some for Joey too!) and drop by for a consultation or a peak through our books for inspiration.