This article originally published September 13, 2018

(CNN Business) When Danielle Weisberg and Carly Zakin first launched their daily email newsletter, The Skimm, they wanted to help Millennial readers stay on top of current events. But they soon sought to do much more.

In 2016, the two co-CEOs launched the No Excuses campaign aimed at motivating millennials to get out and vote for the issues they care about most.

"In many ways, we are a translator and what we do is, we make it easier to understand the world around you," Zakin tells CNN's Poppy Harlow in the latest episode of Boss Files . "We felt like we had a responsibility to make sure that we were, in our audience's minds, a trusted source... We were giving them the information, but letting them make up their mind as to how that affected their vote."

To get the No Excuse campaign off the ground, The Skimm partnered with the nonpartisan, nonprofit Rock the Vote and leveraged its base of more than six million subscribers. That helped get more than 110,000 people registered to vote -- 95,000 of which were women -- in the months leading up to the election.

"The idea was that there is no excuse not to register and not to vote, and that became really a marketing platform we've since built upon," says Zakin.

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