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TORONTO – One of Toronto’s busiest intersections was shut down for about two hours Monday evening after a suspicious package was found.

The intersection of Spadina Ave. and Dundas St. W. was closed after police found a briefcase strapped to a post around 5 p.m.

The bomb squad was called in and streetcars were diverted, causing major delays for commuters.

510 Spadina service diverting both ways via College, Bathurst, Queen, due to a Toronto Police investigation at Dundas and Spadina. #TTC — Official TTC Tweets (@TTCnotices) July 7, 2014

Turns out the package was part of a “Search & Rescue” scavenger hunt Coors Light Canada is currently running.

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@coorslightca 501 Queen streetcar route diverting due to a box located at Dundas and Spadina. Please contact TTC immediatelyor 911. #TPS — Official TTC Tweets (@TTCnotices) July 7, 2014

omg hahahaha @Tim_Bousquet did you hear about the @CoorsLight package shutting down an area because of it being "suspicious"? — derrek (@mushboom) July 7, 2014

Huge police investigation because there is some type of suspicious package at spadina and dundas. Apparently it's a marketing fail :s — Sue (@suemhmd) July 7, 2014

Marketing stunt at Spadina/Dundas causes entire intersection to close down with fire trucks & police swarming. Kids, don't try this at home — FQ (@fquon) July 7, 2014

HAHAHA WHOOPS! Coors Light Canada "Rescue Box" shuts down Spadina/Dundas when it's mistaken for a bomb. http://t.co/rrHx2gXWpe — Nat & Marie (@NatandMarie) July 7, 2014

The marketing gimmick has the beer company hiding prize packs in a branded steel briefcase around Canadian cities. Participants get hints online as to where the “Rescue Box” is hidden.

The one on Monday caused concern because it was attached near a TTC streetcar platform.

@TTCnotices Sincerest apologies for any disruption this has caused. We are contacting appropriate people immediately to fix the situation. — Coors Light Canada (@coorslightca) July 7, 2014

Although Coors Light Canada apologized to the TTC on Twitter, the stunt on Monday did not sit well with commuters who were affected, and many voiced their anger towards the company.

@coorslightca @TTCnotices Your marketing department is filled with morons. And your beer sucks. — Branden Wesseling (@BCWesseling) July 7, 2014

.@coorslightca @TTCnotices Awesome. You're the reason it took me an extra 20 minutes to get home from work. I'll continue avoiding your beer — andy gardner (@plorry) July 7, 2014

@coorslightca @TTCnotices How did it not occur to anyone that this might be an unwise idea? — Smallmedium (@Smallmedium) July 7, 2014

@coorslightca do you guys even think before you plan this stuff? A lot of people are late, pissed off, and screwed over thanks to you. — Alison (@roundraglanroad) July 7, 2014

No word yet whether the company will be fined over the stunt.

SOUND OFF: Do you feel Coors Light should be fined over this? Tweet us @GlobalNews or leave a comment on our Facebook page.