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A free shuttle trolley service is being offered during the peak holiday shopping season between the historic Church Hill neighborhood in Richmond and Willow Lawn shopping center in Henrico County.

The Green Ride RVA trolley service is being planned as part of a project to test sustainable transportation.

The service is being offered as a partnership among Ford Motor Co., Virginia Commonwealth University, RVA Trolley and Federal Realty Investment Trust, which owns Willow Lawn.

The trolley can transport 24 people and will run from 8 a.m. to 2 p.m. Nov. 28, Nov. 30, Dec. 5 and Dec. 7.

It will arrive in either the Church Hill stops or at Willow Lawn about once an hour, with each trip between the locations taking about 25 minutes.

The pickup locations in Church Hill are at 31st Street Baptist Church at 823 N. 31st St., New Light Baptist Church at 2000 E. Broad St. and Mount Carmel Baptist Church at 3200 E. Broad St.

VCU is one of eight universities across the country selected by Ford to participate in the program through student-led efforts to expand green transportation options.