Baltimore Ravens quarterback Lamar Jackson filed a lawsuit against Amazon.com on Wednesday in which he claims the e-commerce company allows and promotes the sale of unlicensed merchandise using his likeness.

The complaint, filed in federal court in the Southern District of Florida, accused Amazon of offering online shoppers the opportunity to buy items bearing slogans that relate to Jackson’s status as the NFL’s reigning MVP. Without Jackson’s authorization, Amazon facilitates the sale of shirts emblazoned with lines like “Lamarvelous,” “Action Jackson” and “Not bad for a running back,” according to the lawsuit.

Jackson runs his own online merchandise company, Era8Apparel. Unlike some of the NFL’s top stars, he has not agreed to a known endorsement deal with a major sporting goods company such as Nike, Adidas or Under Armour.

In the lawsuit, obtained Thursday by PennLive, Jackson claims Amazon willfully infringed on his publicity rights and deceived customers who might believe the 23-year-old signal-caller agreed to promote the apparel available on Amazon.com.

The suit also states Amazon’s actions level “significant damage” to Jackson’s brand and his own clothing company.

Mitchel Chusid and Jordan R. Chusid, attorneys based near Jackson’s home in South Florida, filed the lawsuit on behalf of the Ravens quarterback.

The complaint asks the court to require Amazon to count sales it generated from merchandise that features Jackson’s name, image or likeness and ban the website from offering such items without authorization. It also requests the court to award Jackson compensation for the damages it says Amazon inflicted upon him and his company.

Neither Jackson nor the NFL gave Amazon permission to promote or sell gear featuring the quarterback’s image or quotations, according to the lawsuit. The suit states Jackson has asked Amazon to remove the apparel from its site.

Jackson last year broke a single-season NFL record with 1,206 rushing yards as a quarterback and threw for 36 touchdowns, a new highmark in Ravens franchise history.

The lawsuit claims Jackson is one of the sport world’s most marketable athletes who has taken care to protect his publicity rights and form his own company.

Amazon is “not connected to or affiliated with Jackson in any way,” according to the lawsuit. “In fact, Defendants are blatantly exploiting Jackson’s fame for their own commercial gain.”

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Aaron Kasinitz covers the Baltimore Ravens for PennLive and can be reached at akasinitz@pennlive.com or on Twitter @AaronKazreports. Follow PennLive’s Ravens coverage on Facebook and Youtube.