Docs you may want to reveiw as you comment on speech

From:jbenenson@bsgco.com To: more kschake@hillaryclinton.com, jsullivan@hillaryclinton.com dschwerin@hillaryclinton.com, jpalmieri@hillaryclinton.com, gruncom@aol.com, Jim.Margolis@gmmb.com, john.podesta@gmail.com, re47@hillaryclinton.com kconnolly@bsgco.com Date: 2015-06-07 18:59 Subject: Docs you may want to reveiw as you comment on speech

All, I thought as people weigh in on and review the speech and think about post launch and the summer, I wanted you to have in one place some of the key documents from the research that has been done to date. In some cases where there may be a section or two that are most relevant I've noted them. 1. Research summary that was presented to media firms and to Lissa and Jon for their work on ad scripts and speech respectively. This is 25 slides from Battleground polling that summarized our first rounds of research from January through March and is worth flipping through for the mindset, architecture, top priorities and qualities for next president and towards the end the two top frames that tested best overall including "Our families, Our Future" which was the thematic that HRC asked us to add after the message team had drafted the others. It's not precise language we would ever use but thematically it is the foundation of economic values are family values pillar of our architecture. 2. Economic Values Poll - Conducted after ethnojournaling to test and quantify the attitudes that were most salient among the array of issues that emerged in the journaliing project (which is also attached and a re-read of up front findings and messaging implications is worthwhile). In Poll deck - key slides are 2&3: 10-12, which organize key attitudes from strongest intensity to least; 21-22 for overarching econ theory of our case vs GOP and 23 is most important - in terms of basic values statements associated with improving their lives. 3. Econ Policy Poll - SLIDES 13-18, give you everything you/we need to keep in mind from this work. These are not intended to exclude any other ideas that emerge as we move forward but they make clear what types of things work and why and also who they work with in terms of key targets (targets are on slide 18) . Slide 13 shows our three pillars and several policies that work within each of them and this is followed by a single slide on each pillar with top tier scored policies for each of the pillars form our architecture including which polices that go after GOP/make them own their out of touch philosophy. Hope this is helpful as we move toward the speech and beyond. Joel