Richard Sandomir:

Vince Gennaro, a consultant to several major league teams, said, “As a nameless, faceless shortstop, I have him worth $10 million to $11 million, but as Derek Jeter, I have him worth about $20 million.”

In 2011, Gennaro said, a little more than half of that value would be as a performer, but in future seasons “his performance value goes down as his marquee value ascends.”