Less than six months ago, Matthew Matchin was working on opening a vegan ice cream shop in Charlotte, NC when he received a call from a high school friend in Pennsylvania.

“Hey I’m driving down to St. Pete to visit Matt! I’ll be passing right through Charlotte. Do you want to come hang out with us for a few days?”

Always down for a new adventure, Matchin agreed. Ten days after returning home to Charlotte, he bought a one-way ticket back to St. Pete. “I absolutely love this city,” says Matchin. “When I visited, I realized how active the vegan community is here. And I also noticed there were no vegan ice cream shops. Not to mention the weather — it’s warm year-round and perfect for ice cream.”