SURPRISE, Ariz. -- These Texas Rangers remind me of the Dallas Cowboys from the early '90s.

They win. They have a plethora of all-stars. They have a clubhouse full of personalities. They have a high-profile front office that includes a Hall of Fame pitcher and a GM who was once the youngest in baseball.

Yu Darvish is intriguing and mysterious, and Josh Hamilton provides a hint of scandal, whether we're discussing his potential free agency or sobriety.

Jon Daniels and Ron Washington have helped turn the Rangers into a perennial contender. Matthew Emmons-US Presswire

All the national media is making its way through Surprise -- about 35 miles northwest of Phoenix -- at some point during spring training because the Rangers have more titillating storylines than any other club in baseball.

Yes, even more than the New York Yankees.

Overcoming the Game 6 World Series loss, the cruelest in baseball history. Their quest to play in a third consecutive World Series. Will Neftali Feliz be a successful starter after blowing Game 6? Will Darvish, who cost nearly $112 million, be a star or a bust? Will Hamilton sign a long-term deal?

Frankly, it's surprising HBO isn't filming a baseball version of Hard Knocks starring the Rangers. Or that the MLB Network isn't doing a documentary on a three-game series against the Los Angeles Angels.

When ESPN announced its early-season Sunday night baseball schedule, the Rangers and Yankees each had three appearances. No other team has more than two.

Now, tell me the Rangers don't remind you of the Cowboys of the early '90s, when it was all about "The Triplets." And Jerry Jones and Jimmy Johnson. And Deion Sanders. And Charles Haley. And Nate Newton and Moose Johnston.

You can't.

"People used to come to Rangers games to see the other team, whether it was the Yankees or the Red Sox or someone else," Ian Kinsler said. "Or they wanted to see players like Griffey Jr. on other teams. Now, they're coming to see the Texas Rangers -- and that's fun for us."

Most of all, it's all about winning.