Brett Golliff (@BGolliff) is a designer experienced in footwear, automotive and other design.

“Quality basketball products inspired by the greatest player ever." This phrase is not just a slogan, it is a mantra. It strikes to the core of every Air Jordan and every Jordan Brand product ever created. Those simple words have helped to inspire some of the greatest innovations footwear has ever seen. I have combined what I consider to be the most pivotal Air Jordan innovations ever and broke down how and why they changed the footwear industry forever. Come back next week as I visually lay out what the future could be for some of these innovations, but in the meantime check out 15 Design Elements the Air Jordan Line Changed Forever.

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