It’s Black Friday, and you know what that means: People trading in their dignity for discounted toys and paper towels.

Two men brawled in the aisle of a Walmart on Thanksgiving evening. It’s not clear what the tussle was over, but women jumped in and cursed them out.

Watch (NSFW):

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Others wrestled TVs as they went on sale:

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There was more chaos at another store as shoppers bypassed the orderly arrangement, jumping over railings. A worker could be seen pushing consumers back, but that didn’t deter some who wanted a deal:

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Meanwhile, there was a shooting at an Alabama mall.

WSFA reports on the incident at the Riverchase Galleria in Hoover:

Witnesses say they heard two separate rings of gunfire, with the incidents reportedly happening between JCPenny and Footaction near the food court. There is a heavy police presence outside the mall as authorities attempt to clear the area.

"We'll never do another Black Friday again." pic.twitter.com/vgdOhkLBiv — #WVTM13 (@WVTM13) November 23, 2018

A woman told WVTM she was sitting near the area where the shooting occurred.

“We just heard a lot of pops — pop, pop, pop, pop, pop,” the woman said.

“We’ll never do another Black Friday again. Ever. No more malls,” she said.

The attacker is reportedly dead.

Here’s more video from inside the mall, which shows the chaos that unfolded during the incident:

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Another video shows the suspect on the ground with police surrounding him:

Stay tuned for more Black Friday insanity… Developing…