All click-worthy titles have one thing in common — Power Words!

The next time you craft your titles or headlines, think about the emotions it will trigger.

Human beings are deeply affected by the unconscious mind and triggered subconsciously.

A study done by Harvard in 2012 found that humans first perceive via emotions.

Power Words

I created a list of 647+ Power Words you can use to craft amazing titles and headings.

These Power Words are based on Robert Plutchik’s Theory and the Wheel of Emotions.

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Table of Contents Anger

Anticipation

Disgust

Fear

Joy

Sadness

Surprise

Trust

Anger

People get angry every day and sometimes it’s just one specific word in the right context that triggered their emotional response.

When you get angry your body is flooded with hormones like adrenaline and cortisol.

The natural response to anger is to divert your blood to your muscles in preparation to fight.

Use an Anger Power Word from below within your title to frame a negative reaction.

Aggravate Disturbed Restless Agony Dreadful Revenge Annoyed Enraged Salty Annoying Fight Savage Assault Force Scream Atrocious Frantic Severe Attack Frenzy Shatter Battle Frustrating Shocking Beat Furious Snarky Bitter Grumpy Sour Bold Hassle Tantrum Break Hate Terrible Bullishly Heated Touchy Conflict Hijack Toxic Corrupting Hostile Tragic Crabby Insane Unhappy Crazed Insult Unnerving Crazy Malicious Unreliable Cruel Offensive Unstable Crush Outburst Uproar Curse Outrageous Upsetting Damaging Panic Vicious Deadly Provoke Violated Destroy Punch Violent Disastrous Rabid Volatile Disgusted Rage Wicked Disputed Resentful Wrath

Anticipation

Feeling hyped for a new product launch?

In most cases, this “hyped” feeling is due to the anticipation emotional response.

You are looking forward to something, although your expectations remain neutral.

Anticipation Power Words are used to build momentum and create social buzz.

Accelerate Gather Prediction Advance Goal Prevent Announce Guide Promise Anxiety Hope Quick Astonish Hopeful Rapid Avoid Hunch Reveal Awaiting Hurry Reward Beginning Hustle Rush Bonus Hyper Signal Build Idea Soon Bustle Ignite Sprint Considering Insight Streamline Craving Inspiration Surprise Delayed Inspiring Suspense Discovery Kickstart Teaser Eager Launch Tension Early Learn Think Enthusiasm Limited Today Exclusive Little-known Understand Expect Look-ahead Urge Expecting Lust Urgent Expedite Mystery Wait Explained Now Warning Express Optimism Watch Fast Outlook Wishful Forecast Passion Wonder Future Plan Yearning

Disgust

Have your friends ever told you stories about their drunken adventures?

More specifically, how their night ended — messy and vomit every where.

Just hearing that probably makes you cringe.

Disgust Power Words change the mood to “that’s just wrong…but I can’t look away”.

Awful Sickening Putrid Crappy Spoiled Undeserving Creepy Taboo Worthless Cringe Ugly Impure Crude Uncomfortable Criminal Dirty Vile Unappetizing Disgraceful Vulgar Unsavoury Disgusting Sloppy Dishonorable Evil Grimy Slimy Filthy Grungy Ungodly Foul Tacky Blameworthy Gross Frumpy Pathetic Horrible Scandal Valueless Icky Annoying Malicious Junk Appalling Off-putting Messy Dump Common Nasty Smelly Unattractive Nauseating Loathsome Naughty Obscene Despicable Sleazy Plague Offensive Trashy Reject Bad Mediocre Repelled Wretched Low-grade Repulsive Obnoxious Humiliating Revolting Horrid Unsightly Rotten Dreadful Unwholesome Shameful Corrupt Moist Shitty Poor Regrettable

Fear

Have you ever read a scary story and decided to keep the hall light on .. just in case?

Why do we get scared from the words we read, it’s only a story — right?

Our subconscious has a fight-or-flight response hardwired, so by nature we are scared of danger.

Fear Power Words will make you feel an emotional response towards something you don’t want to happen.

Abusive Forbidden Savage Aggressive Freaky Scam Alarming Frighting Scary Alert Ghostly Scathing Assault Grave Self-destructive Avoid Grim Shady Beware Gruesome Shocking Bloodcurdling Hair-raising Sinister Brutal Harmful Soul-crushing Caution Heart-stopping Soul-destroying Chilling Hellish Spine-chilling Crisis Hideous Steal Cutthroat Hopeless Stolen Dangerous Horrifying Stressful Dark Hostile Terrifying Daunting Lethal Threat Deadly Life-threatening Toxic Deathlike Miserable Trap Deviant Monstrous Troublesome Devilishly Morbid Unhealthy Diabolical Nightmarish Unholy Doomed Ominous Unknown Doubtful Painful Unsettling Emergency Poisonous Unspeakable Evil Reckless Unworthy Failure Risky Vulnerable Fatal Sabotage Wicked

Joy

Your favorite baseball team was victorious and you get to brag at work tomorrow.

That is the feeling of joy and happiness that drives your actions.

Think about it, every time you are happy you want to share your news with the world.

But when we are sad, we’d rather crawl up in a blanket and watch Netflix all day in the darkness of our sorrows.

Try using Joy Power Words to drive people to take positive actions.

Absolute Exciting Love Acceptable Exhilarating Lovely Adorable Fabulous Lucky Alluring Fantastic Nurturing Amazing Favorable Paradise Amusing Favored Playful Astonishing Fortunate Pleasure Awe-Inspiring Free Profitable Beautiful Friendly Profound Beneficial Fun Promising Best Fun-filled Proven Blessed Gifted Satisfy Blissful Glorious Satisfying Brilliant Golden Seductive Buzz-worthy Good-humored Sparky Cheerful Great Splendid Chipper Greatest Stunning Comfy Happiness Successful Complete Healthy Thankful Dazzling Heartwarming Thrilled Definitive Helpful Triumphant Delight Inspiring Upbeat Devoted Jazzy Victorious Effective Jubilant Wealthy Energizing Laughable Well-off Enjoyable Lively Wonderful Entertaining Lovable Worry-free

Sadness

You just got a message from your Mom, Skipper died..

.. and you didn’t have a chance to say goodbye.

That’s just sad, I don’t care who you are!

Hearing words like “died” makes us want to wallow in sorrow.

Sadness Power Words invoke a feeling of grief that make us feel bad.

Agonizing Flunked Shame Awful Gloomy Shameful Botched Grief-stricken Sluggish Break Gut-wrenching Sorrow Broken Hardship Soul-stirring Cowardly Heartbreaking Stupid Crisis Horrible Tear-jerking Crushing Hurtful Tearful Cutback Inferior Tearful Dark Insecure Threatened Dead Lacking Tormenting Death Last Touching Deceptive Loser Tragic Decreasing Loss Troubled Defeat Lowest Ugliest Depressing Miserable Unbearable Devastating Misery Unfortunate Difficult Misfortune Unsettling Disappointing Missed Unsuccessful Disastrous Pathetic Upsetting Disturbed Pitiful Useless Dreadful Pointless Victim Dying Poor Wasted Embarrassing Poverty Wasting Exhausting Problem Weepy Expired Ruined Worst Failure Sensitive Wrong

Surprise

The anticipation has been building for months, but something amazing happens.

Without notice, your favorite TV show releases their new season on Netflix to binge!

Being unprepared for something will come as a surprise and leave us with our minds blown.

Use Surprise Power Words to shock your audience in a good or bad way.

Alarming Exclusive Revelation Amazing Exposed Rumor Ambushed Extraordinary Scandal Announcement Eye-opening Scoop Astonishing Flabbergasted Secret Astounding Fuzzy Shaken Awe Gift Shell-shocked Baffled Impressed Shocking Bewildered Impulsively Spectacular Bewitching Jaw-dropping Speechless Blindsided Jolted Spoiler Blown-away Little-known Startling Boggling Lost Striking Bombshell Marvel Stunned Breathtaking Mesmerizing Stunning Busted Mind-blowing Suddenly Captured Miracle Swiftly Caught Mystify Terrific Challenging New Traumatized Complex Open-mouthed Unaware Confused Perplexed Unexpected Dazed Problematic Unexpectedly Devastated Puzzled Unforeseen Discover Quickly Unnerved Discovery Remarkable Unprepared Enlightening Reveal Wide-eyed Exciting Revealing Won

Trust

A random stranger walks up to you and asks to borrow money, what do you say?

Psssh .. heck no, that’s my hard earned money stranger!

Although, your best friend asking for money is different and you know they are “good for it”.

Why is your best friend more trustworthy?

They earned your trust and proved themselves to be trusting.

Trust Power Words help to earn trust by invoking a sense of credibility.

Absolutely Freedom Realistic Accurate Genuine Recommended Assurance Good Reliable Authentic Greatest Research Authority Guarantee Results Backed Guard Risk-free Bank Holy Safe Believe Honest Science Beneficial Honorable Secure Best Improved Senior Best-seller Ironclad Seriously Certain Leader Solid Choice Legitimate Stable Confident Loyalty Strategy Correct Master Success Credit Maximum Supreme Easy Natural Tangible Effective Organic Tested Elite Original Top Exactly Perfect Top-grade Excellent Preferred True-life Expert Premium Trustworthy Fact Professional Truthful Faith Profitable Undeniable Favorite Proven Validated First-class Quality Verified Formula Real Victory

I hope this guide helps you find the right power words to use in your titles and headlines.

The best power words trigger the expected emotional response and captivate the reader.

Bookmark this page and come back every time you create new content that requires a title.

If you have any power words you think would be beneficial let me know in the comments.

Good luck on your road to enriching your titles with these 647+ Power Words!

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