You can watch the service on the web as well as through Android, iOS, Apple TV and Fire TV. More platforms are "coming soon."

CBS characterized ET Live as a "natural expansion" of its streaming strategy that would serve people who "expect content to be accessible anytime, anywhere." In that regard, this is a hedge against not only cord-cutters, but the people who tend to watch IGTV, Snapchat Discover shows or other entertainment videos that are mobile-first or mobile-only. ET Live might be free, but it could be worthwhile for CBS if it keeps people from drifting to alternatives.