That pink driver used by Bubba Watson during his Masters victory is going to the market.

Ping, which sponsors the Masters champ, said it would donate 5 percent of sales of its pink driver to the "Bubba Long in Pink. Driven by Ping" campaign. Streeter Lecka/Getty Images

Two days after Watson won the Masters on the second extra hole, Ping said it would sell 5,000 limited-edition G20 drivers with the pink shaft and head. The drivers sell for $430, and Ping said it would donate 5 percent to a fundraising campaign called "Bubba Long in Pink. Driven by Ping."

As part of the campaign, the Phoenix-based company donated $10,000, along with $300 for every drive Watson has hit this year. To date, the campaign has generated $61,600 for charity.

Watson, meanwhile, launched "Bubba & Friends Drive to a Million" in January with hopes of raising $1 million for charities this year.