Netflix recreated a legendary photo for its new ad showcasing black artists who create original content with the streaming giant.

Aired during Sunday's BET Awards broadcast, the ad dubbed “A Great Day in Hollywood" features 47 black actors, writers, showrunners, and producers from over 20 Netflix original shows, films and documentaries.

Notably, the ad comes just days after Netflix fired its top communications chief Jonathan Friedland for "insensitive" remarks, which included repeated use of the N-word.

Directed by Lacey Duke (who also did Janelle Monae's "I Like That" music video), the ad directly references Art Kane's infamous 1958 Esquire photograph, "A Great Day in Harlem," which featured 57 jazz legends sitting on the steps of a brownstone in Harlem, New York, including Thelonious Monk, Count Basie, and Charles Mingus.

Art Kane's infamous photograph, "A Great Day in Harlem." Image: wikicommons

This time around, you'll spy Lena Waithe (Master of None), Logan Browning (Dear White People), Ava DuVernay (upcoming series Central Park Five), Spike Lee (She's Gotta Have It), Laverne Cox (Orange Is the New Black) and more, along with narrator Caleb McLaughlin (Stranger Things).

"This is a new day, built from the ground broken by legends," said McLaughlin's voice over. "A day for our generation to see untold experiences of our blackness, representing a limitless range of identity."

"We stand up on any stage and every screen," he continued. "A day when black women are boldly the lead character, whether inmates or scholars. We’re not a genre, because there’s no one way to be black. We’re writing while black — nuanced and complex, resilient and strong.

"This is not a moment. This is a movement. We are Strong Black Leads."

The TV spot is part of Netflix's larger "Strong Black Lead" marketing campaign, which showcases the company's push toward booking original shows that highlight black experiences, with Luke Cage, Dear White People, and She's Gotta Have It just a few notable recent additions to the streaming platform.

DuVernay and Lee had already worked with Netflix on the company's #FirstTimeISawMe campaign, celebrating the first time creatives saw a character on screen with whom they identified.

Here are all 47 people featured in Netflix's ad, because you should know 'em all:

Ajiona Alexus (13 Reasons Why) Alfre Woodard (Luke Cage; Juanita) Alisha Boe (13 Reasons Why) Antoinette Robertson (Dear White People) Antonique Smith (Luke Cage) Ashley Blaine Featherson (Dear White People) Ava DuVernay (13th, Central Park Five) Brett Gray (On My Block) Britney Young (GLOW) Caleb McLaughlin (Stranger Things) Chante Adams (Roxanne Roxanne) Cheo Hodari Coker (Luke Cage) Danielle Brooks (Orange is the New Black) Dawn Porter (Bobby Kennedy for President) DeRay Davis (How To Act Black) Derek Luke (13 Reasons Why) DeRon Horton (Dear White People) Gabrielle Dennis (Luke Cage) Hayley Law (Altered Carbon; Riverdale) Justin Simien (Dear White People) Justine Simmons (All About The Washingtons) Kano (Top Boy) Kat Graham (The Holiday Calendar; How It Ends) Kia Stevens (GLOW) Laverne Cox (Orange is the New Black) Lena Waithe (Master of None; Dear White People; Step Sisters) Logan Browning (Dear White People) Marlon Wayans (Naked; Woke-ish) Marque Richardson (Dear White People; Step Sisters) Mike Colter (Luke Cage) Mustafa Shakir (Luke Cage) Nia Long (Roxanne Roxanne, Dear White People) Nia Jervier (Dear White People; Step Sisters) Priah Ferguson (Stranger Things) Quincy Brown (The Holiday Calendar) Rapsody (Rapture) Rev Run (All About The Washingtons) Russell Hornsby (Seven Seconds) Sacha Jenkins (Rapture) Samantha Logan (13 Reasons Why) Sierra Capri (On My Block) Simone Missick (Luke Cage) Spike Lee (She’s Gotta Have It) Steven Silver (13 Reasons Why) Sydelle Noel (GLOW) Vaneza Oliveira (3%) Yance Ford (Strong Island)







