The Kin Community Growth Giveaway went live last week on February 27th. For those of you who are already familiar and participating, feel free to jump down to the update. For those of you who may not have heard about it yet, I would like to give you an introduction into not only what the giveaway is and how it works, but also the purpose and idea behind it.

For a while now I’ve been contemplating about how I could apply my background of digital marketing in a way that could benefit the Kin community. A few ideas came and went, but it wasn’t until a colleague of mine reminded me of the successful giveaway I had ran on a previous project of ours that things really clicked. I immediately started planning out how the same technique could be applied in a way that would work for Kin. What came out of this was the Kin Community Growth Giveaway. A free giveaway that awards KIN to any current or new members of the community who are able to produce the largest growth at the end of the contest.

How it Works

The concept is pretty simple. Points are awarded for actions, and participants with the most points at the end of the event win a share of the Kin Giveaway Wallet. There are many different ways that you can collect points. Here is a full list:

Sign up: 1pt

Confirm your email: 10pts

Comment on the leaderboard: 10pts

Follow Kin Twitter: 25pts

Subscribe to Kin YouTube channel: 25pts

Refer Others: 100pts

Subscribe to Kin Subreddit: 100pts

Trivia: 150pts

Follow Kin Foundation Medium Blog: 200pts

Follow Kin Contributors Medium Blog: 200pts

Read the Kin Whitepaper: 250pts

Learn about the Kin Rewards Engine: 250pts

Join the Kin Telegram groups: 400pts

*entries = points

Setting rewards for these specific actions will not only help build all of Kin’s social channels, but it will also help educate current and new community members on the project. Regardless of the topic, information can come from many different sources and it’s not always easy to decipher genuine from malicious. Introducing Kin to new members in a way that gets them setup with access to all of the official channels and documents is a great way to make sure they’re getting the right information from the right sources. Adding a few questions and more in depth tasks can help ensure they’re also understanding key points about the project as they navigate through this contest.

Giveaway Details and Payouts

Giveaway Link: http://vyper.io/c/3446xstcn

Start Date: 2/27/18

End Date: 3/25/18 at 11:00pm CST

Grand Prize (1st Place): 50% of wallet funds

Runner up (2nd — 6th Place): 10% of wallet funds each

Giveaway Wallet: 0xdf2D7292d925897B4096B8E859a2CCD18EF388D7

I started the Giveaway Wallet with a 100,000 KIN donation from my personal holdings. There needs to be an incentive to participate, and I’m willing to offer that reward to the people who prove to deserve it the most. Since the giveaway started, the wallet has received three additional donations from generous members of the community. The Kin Giveaway Wallet now sits at 140,100 KIN. This increase, and potential future donations, should help further incentivize the members even more to complete these tasks and build up their points so they can win a share of that wallet.

Update #1

Since this contest spans over the course of multiple weeks. I’ve decided to release an update every week to keep the community in the loop on the amount of participants and other information to help display the impact the giveaway is having.

So far, at the time of writing we have:

Participants: 107

Views: 1349

Conversion Rate: 7%

Of these 107 participants, this is the impact they’ve had on the Kin community:

Total Referrals: 66

Twitter Follows: 39

YouTube Subscriptions: 43

Virality Score: 61/100

The current Kin Giveaway Wallet has a total of:

Total Giveaway Funds: 140,100 KIN

Current standings:

*Personal information hidden

Grand Prize: Mark — 3311pts

Runner Up: Iva — 2721

Runner Up: Stan — 2496

Runner Up: Sir — 2221

Runner Up: Tolga — 2021

Runner Up: Jolin — 1921

So far the giveaway has introduced new members to Kin, has provided current members with additional resources they might not have been aware of, and increased the social media followers. I’m happy to see and share the current progress and I look forward to seeing how quickly these numbers can grow! Until next week, good luck!