Social media is about more than just connecting with your friends and families. In the business world, social media is all about engaging with, and attracting, clients. Since businesses can use social media for free, and it’s one of the most effective ways to reach real clients, it should be a major part of your marketing strategy. But with the increase in social platforms and the huge need for regular and consistent posting, it’s difficult for Social Media Managers to keep up on their own. That’s where Social Media Management tools come in. A good Social Media Management Tool does more than just let you create and schedule posts. Many of these platforms allow for multiple media accounts and platforms, track your followers, and help you build a more successful social media strategy. In this article, we’ll look at some of the best Social Media Management Tools available right now. We’ve ranked them according to what each does best, and we’ll talk about why each tool is so good at what it does. We also specifically looking for the best social media tools for business, not just the best tools for solopreneurs. A list of the best social media management tools today: Sendible – Best Overall for Ease of Use and Most Useful Features

eClincher – Best Scalability for Price & Best Customer Service

Sprout Social – Best for Larger Businesses, Most Feature-Rich

Hootsuite – Best for Small Companies

SocialPilot – Best for Facebook

Buffer – Best Free Tool & Best for Beginners Sendible – Best Overall for Ease of Use and Most Useful Features Starter is $29 a month, or $288 annually

4.4 out of 5 stars based on 541 reviews

Custom analytics

Easy reporting and report tracking

Detailed Calendar and Publishing Planners

Multi-Platform Post previews That list of features should make it easy to see why Sendible is one of the best apps for social media marketing. Add to that the fact that Sendible offers a free 30-day trial for new clients, and it’s easy to fall in love with this social media platform. This is a good fit for businesses of all sizes. It’s designed to help manage and organize busy social media posting schedules across several platforms at once.

Compatible with Facebook, Twitter, Instagram, and more, this is a one-stop shop for your business’s social media accounts. It’s also a good fit for companies with several social media managers and content creators. The calendars and shared features make it easy for several employees to collaborate and meet planned goals for your social media platform. Analytics reports also make it simple to see which posts are getting the most engagement, and which posts were less successful. That helps you design a social media campaign that drives follower participation. You can also create custom reports, usually in a matter of minutes, within Sendible. These custom reports will populate just like your other metrics from then on, giving you more ways to get insight into your followers. Sendible also gives you the tools you need to create more engaging posts, all from a user-friendly platform. Quickly add visuals, create related posts, link to interesting content, and

Pros Offers custom reporting and analytics

Compatible with most major social media platforms

Supports collaboration

Works with Canva

Intuitive post designer Cons

More expensive than some alternatives

Starter Traction Growth Large Promotions? Price $29/mo $99/mo $199/mo $299/mo All Plans Include 30-day Free Trial Read our in-depth Sendible Review. eClincher – Best Scalability for Price & Best Customer Service $59 a month for Basic level

4.7 out of 5 stars based on 260 reviews

Integrated with Canva

Keyword and Hashtag monitoring

Tracks mentions

Post scheduling

Engagement tools and trackers

eClincher makes the best option on our list for a good scalable platform. Some social media tools are best suited to large businesses, and others are better suited to small businesses. But if you’re in a growing industry and a booming company, you need a productivity tool that will scale with you and match your new needs and demands as you grow. eClincher offers 3 different subscription levels, each with added features and benefits designed to meet the needs of growing corporations. You’ll start with a more affordable, but highly effective, package. As you add more features and connectivity, you’ll be able to drive customer engagement in new ways. The suggested content feeds tool, and Facebook boost tool will help you curate and select an audience for your content. Once you have a large audience, it may be in your best interest to release different kinds of content for different kinds of followers, and eClincher will let you easily track and manipulate those metrics.

Pros Competitive Pricing

Works with Canva for visual design

Tracks keyword metrics

Good analytics

Post suggestion tool helps create content Cons

No email or phone support

Not as many tools for Pinterest

Basic Premier Agency Promotions Price $59/mo $119/mo $219/mo All Plans Include 14-day Free Trial We go into more detail in our eClincher Review here. Sprout Social – Best for Larger Businesses, Most Feature-Rich $99 a month for their lowest tier

4.3 out of 5 stars based on 1,294 reviews

5-10 social profiles (depending on subscription level)

Social content calender

Multi-level post reporting tools

Profile, Keyword, and Location monitoring

Trend Analysis Sprout Social is another scalable social media management tool. But in this case, we recommend Sprout Social as a tool for bigger businesses. At its highest subscription tier, $249 per month, this manager really provides a powerful suite of tools for large companies. Raise your engagement rates by empowering a couple of bots to respond to chats or produce automated replies so your customers know that you see their feedback. Plus, receive alerts during periods of increased messaging. That means you’ll know when your customers are trying to reach you, and why, that much faster. Sprout Social also provides competitive reports across several different social media platforms. That way you’ll be able to evaluate where you get the most engagement substantively. That means you’ll be able to track your metrics, decide where to concentrate on new campaigns and where you can experiment with new posts types. The social content calendar is also designed to make it easier to coordinate social media campaigns across several employees, and even several offices. That means that your employees will always be in the loop and will have to spend a little less time sorting out priorities and goals, and a little more time curating your social media presence. You can read more in our comprehensive review of Sprout Social.

Pros Powerful analytics

User-Friendly Dashboard

Multi-platform messages system

Reports included in subscription costs

Discovery feed shows recent interactions Cons

Doesn’t work with Pintrest or Instagram

Limited number of compatible social networks

Standard Professional Advanced Promotions? Price $99/mo $149/mo $249/mo All Plans Include 30-day Free Trial Hootsuite – Best for Small Companies $29 a month for their basic subscription

10-35 different profiles (depending on subscription level)

1-10 users (depending on subscription level)

Create and Export reports and analysis

Unlimited post scheduling

Content management and curation tools

Option to add monitoring apps

Team Assignments Hootsuite is one of the oldest and most popular social media management tools. But we recommend Hootsuite to smaller companies. Larger corporations are likely to be better served by programs with a few more features and greater functionality than Hootsuite can offer (right now). The other reason we recommend this service primarily to small businesses is the user limitations that come with each account. Depending on your subscription type you may only be able to have 1 user, and Hootsuite caps out at 10 authorized users. That said, Hootsuite is a powerful and versatile productivity tool. The dashboard is user-friendly and designed so that, no matter how small your social media team, you can produce a lot of high-quality content very quickly. Social media calendars, post monitoring, and custom analytics make it easier to see what your most successful social media campaigns have been. Custom content feeds and other curated sources of information help you create better, more dynamic, more targeted posts. The reports exporting tool also makes it easy to produce reports on your performance. Provide clear information with clean and informative visuals quickly and easily. Spend less time proving what social media engagement can do, and more time building your company’s presence online. Learn more in our in-depth Hootsuite review.

Pros Works with all the major social networks

Unlimited post scheduling

Easy report exporting

Additional monitoring apps add

Custom feed curation Cons

Reports are a paid feature

Hasn’t offered new features in a while

Not designed for big businesses

Poor Customer Service

Professional Team Business Promotions? Price $29/mo $129/mo $599/mo Professional and Team have a 30 day trial, and you can request a demo version of Business. Social Pilot – Best for Facebook $25 a month for lowest tier subscription

4.3 out of 5 stars based on 71 reviews

25-100 social media accounts (depending on subscription level)

3-10 users (depending on subscription level)

2-10 Facebook ad accounts (subscription dependent)

White Label PDF reports

Bulk Scheduling

Content creation and custom curated feeds If you’re looking for a social media manager that excels at creating content for Facebook, Social Pilot might be the right tool for you. This tool really homes in on what makes great Facebook content, helps you find quality content that’s already out there and just waiting for you to use, and lets you use multiple ad accounts to target your key audience. That’s what makes Social Pilot one of the best toolkits for Facebook. It also allows for bulk scheduling, which is important. Facebook prefers content creators who release new posts on a regular basis. Facebook also asks for content to be well-designed and engaging and will help your content reach more followers when you meet those requirements.

Since Social Pilot is designed to help you do those things, you’ll find yourself quickly meeting and exceeding your social media engagement and conversion goals. It’s Facebook publishing tools are intuitive and effective. It also provides comprehensive analytics and reporting. You’ll have instant access to post-performance, and which posts drove the most engagement. Social pilot makes it easy to create a plan based on what your followers really enjoy.

Keep your eye out for social pilot coupon codes, they offer them reasonably frequently. Plus, a social inbox allows you to see messages from every account in your management tool, all in one place. Making it easier to engage with your customers and provide real-time responses improves your customer engagement and creates trust between you and your followers. Read our full Social Pilot review.

Pros Multiple white label report options

Makes scheduling easy and intuitive

Accommodates a massive number of accounts

Custom curated feeds

Frequent updates and changes Cons

Other platforms offer more statistics

Frequent updates and changes

Agency Small Team Professional Enterprise Promotions? Price $83.33/mo $41.66/mo $25/mo Not listed All plans except Enterprise have a 14 day free trial Buffer – Best Free Tool & Best for Beginners Has a free plan and 3 different subscriptions, starting at $15 a month

4.3 out of 5 stars based on 778 reviews

10-2,000 scheduled posts (depending on subscription level)

1-6 users (depending on subscription level)

3-25 social accounts (depending on subscription level)

Collaborative work environment

Includes a permissions and approval system

Innovative Instagram features Buffer is a good option for businesses and entrepreneurs who are new to the social media game. That isn’t a bad thing. The reason we say that Buffer is a good starter tool, and one of Hootsuite’s competitors, is that it’s incredibly easy to use. It’s also a particularly effective tool if your business is going to use Instagram or Pinterest as a cornerstone of your social media plan. The most basic version of Buffer, their free plan, gives you a good taste of what a social media management tool can do. Instead of offering a limited-time trial, or limiting the functionality so much that it’s not useful, Buffer has created a working, valuable, free tool.

As your business, and social media plans, grow, Buffer scales up to a reasonable social media team. The collaborative work environment makes it easier for your team to create, and control, your social media accounts. Buffer also offers an extensive knowledge base. Taking advantage of the information that’s already been curated for learners will kickstart your social media campaigns. Instead of learning on the go, you can learn proven techniques and approaches that will make social media a simple and effective growth tool for your business. Despite the affordability of buffer pricing, Buffer is a true productivity tool. Learn more about Buffer in our full review.

Pros Includes Pablo, free image creation

Intuitive user interface

Allows posting to Pinterest

Share custom content across multiple platforms at once. Cons

No hashtag or mentions monitoring

Re-posting is somewhat difficult