A Palestinian looks at a scene depicting the then British foreign secretary Arthur Balfour signing a declaration in which he says his government viewed "with favour the establishment in Palestine of a national home for the Jewish people", at street artist Banksy's Walled Off hotel in the Israeli occupied West Bank town of Bethlehem, October 31, 2017. (AFP PHOTO)

RAMALLAH, Nov. 1 (Xinhua) -- Palestine Liberation Organization (PLO) Information and Culture department announced Wednesday the launching of a social media campaign targeting British officials over the Balfour declaration celebrations.

The campaign titled "MakeItRight" aims to storm the twitter accounts of British Prime Minister Theresa May, Foreign Ministers Boris Johnson and the Foreign and Commonwealth Office.

A press statement by the PLO Information and Culture Department said "it is our hope that individuals will tweet a demand at these accounts with the hashtag #MakeItRight."

November 2 marks 100 years since the Balfour declaration, which is the name given to the letter dated in 1917 from the United Kingdom's Foreign Secretary back then Arthur James Balfour to Lord Lionel Walter Rothschild, who was then a leader of the British Jewish community, announcing the British support for the Jewish people to build their state on the lands of Palestine.

Theresa May, the British Prime Minister announced last Wednesday that her country "will certainly mark the centenary with pride."

"We must also be conscious of the sensitivities that some people do have about the Balfour declaration and we recognize that there is more to be done. We remain committed to the two state solution in relation to Israeli and the Palestinians," she added.

Palestinian President Mahmoud Abbas demanded during his UN General Assembly speech last September that Britain apologize for the Balfour declaration and compensate Palestinians for the occupation of their lands after that letter paved the way for it.