The Baltimore Ravens just beat the San Francisco 49ers to win Super Bowl XLVII in a game that came down to the final seconds. But online, the social network showdown belonged to Twitter in a dominating win over Facebook, Google+ and all other social networks.

According to my count, Twitter was mentioned in 26 of 52 national TV commercials — that’s 50 percent of the spots that aired during CBS’ game coverage. Facebook was mentioned in only four of those commercials — about eight percent. Google+, which is reportedly the No. 2 social network in the world, wasn’t mentioned at all.

YouTube and Instagram were even mentioned once each, by Hyundai and Oreo, respectively.

This is a huge change from last year’s Super Bowl, when Twitter and Facebook both tied with only eight mentions out of a total of 59 counted national commercials.

So, for Twitter, the change from eight mentions to 26 is a gain of more than 300 percent, while Facebook saw a 50 percent drop in mentions.

Google+ was shut out last year, too.

Twitter Super Bowl Commercial Mentions

Here are the commercials that had some mention of Twitter — a hashtag, a logo, a URL or something else:

M&Ms – #betterwithmms Audi – #braverywins Hyundai – #pickyourteam GoDaddy – #thekiss Doritos – #doritos Best Buy – #infiniteanswers Disney Oz – #disneyoz Fast & Furious movie – #fastandfurious Toyota – #wishgranted Doritos – #doritos Calvin Klein – #calvinklein Cars.com – #nodrama Bud Light – #herewego Hyundai Sonata – #epicplaydate Volkswagen – #gethappy Subway – #15yrwinningstreak Subway – #FebruANY Bud Light – #herewego Subway – #FebruANY Bud Light – #herewego MiO Fit – #changestuff Pistachios – #crackinstyle Speed Stick – #handleit Budweiser Clydesdales – #clydesdales Tide – #miraclestain Samsung – #thenextbigthing

Facebook Super Bowl Commercial Mentions

Here are the Super Bowl commercials that had some kind of Facebook mention:

Fast & Furious movie Hyundai Sonata Taco Bell Mercedes-Benz

How I Counted Super Bowl Commercials & Social Mentions

With so many eyes on how brands market during the Super Bowl, you’re bound to see other mentions of commercial counts and social mentions — those may differ from mine. Here’s how I counted:

I began counting after the opening kickoff of the game.

I stopped counting when the clock reached 0:00 to end the game.

I only counted nationally-sold commercials; those that were sold and aired by the local affiliate stations weren’t included because they’re bound to be different in each market.

I didn’t include the numerous ads that were aired by the NFL and/or by CBS promoting their own properties.

I’m also not counting those brief advertisements where a company logo is shown on screen while the announcer reads the name of game sponsors. In the third quarter, Iron Man’s voiceover mention included a Facebook URL on screen and, in the fourth quarter, a similar voiceover mention for Samsung included a Twitter hashtag. During halftime, Pepsi also included a Twitter hashtag during the introduction to Beyoncé’s performance. None of these mentions are counted above.

What It Means

When it comes to second-screen advertising, it’s Twitter’s world now and there’s no close second place.

Last year, brands split their focus on Twitter and Facebook with eight mentions each. This year, brands recognize that Twitter is where they need to try to attract the online conversation around one of the world’s biggest events.

They even took to Twitter for some quick and clever “blackout bowl” newsjacking when the power went out in the Superdome during the third quarter. And, as Twitter’s advertising staff revealed, it only took four minutes for Twitter advertisers to start bidding on “power outage” as a search term.

Postscript: See our follow-up article, Sorry, Google+ Users, Those Super Bowl Hashtags Really Were For Twitter.