Hospitality industry data solution provider AQUA Intelligence today announced a partnership with P2P lending marketplace Alchemy Coin which will see the two companies develop comprehensive consumer profiles. Alchemy Coin will also make a $1 million investment in AQUA Intelligence.

“It is our mission to empower the trust economy with the most comprehensive profiles for consumers in the global market,” AQUA Intelligence founder and CEO Anthony Gelman said. “Together with Alchemy Coin, we will deliver consumer data clarity, transparency and trust, all while making sure that privacy is protected.”

AQUA Intelligence is a data-driven platform on the blockchain enabling consumers to monetize and validate their personal data by leveraging artificial intelligence and machine learning to create comprehensive consumer profiles to highlight personal traits and provide scores for each user. Companies can use these profiles to make intelligent business decisions and provide a better user experience. Together with Alchemy Coin, AQUA Intelligence will create a comprehensive profile while focusing on data clarity and trust, especially in regards to financial institutions.

Alchemy’s platform allows for instant and direct lending via smart contracts and blockchain technology. By offering a unique architecture to analyze and structure a credit risk-adjusted rate, Alchemy is working to reduce high credit risk and high default rate, while simultaneously offering a risk-adjusted downside protection for lenders.

“We’re proud to partner with AQUA Intelligence to empower the trust economy, and truly understand consumers,” said Justin Jung, CEO of Alchemy Coin. “Customer service matters more than ever with ever increasing competition and informed consumer demands, and the way to provide top-notch service is to know your customers inside and out. Together with AQUA Intelligence, we’re aiding business and enhancing customer experience and satisfaction across industries that needs it most.”