The company announced the new Snapdragon 720G, 662 and 460 at a press event in New Delhi this morning, and all three share certain characteristics -- think support for WiFi 6 and India's NavIC satellite positioning system. While it's easy enough to read these announcements as overture to an incredibly valuable country, Qualcomm insists these new processors will make their way to the US and other mature markets, too.

But anyway, let's talk about the chips themselves. The octa-core Snapdragon 720G is (obviously) the most powerful of the bunch and will be aimed at higher-end phones, though not full-blown flagships like Samsung's upcoming Galaxy S20 series. The "G" in the chipset's name refers to its focus on gaming, so expect 10-bit HDR and the same anti-cheating measures Qualcomm built into the premium Snapdragon 855.

The chipset also packs Qualcomm's Hexagon 692 DSP for on-device AI operations, plus full support for 4K video recording and high-speed displays running at resolutions as high as 2520 x 1080. Maybe most important, the chipsets X15 LTE modem provides for download speeds as fast as 800Mbps -- you'll likely never see speeds that good, but that's far faster than what you'd see on many 5G networks right now.

The Snapdragon 662 feels like a dialed down version of the 720G. Sure, it too is an octa-core chip, but it top speeds cap at around 2.0GHz (compared to the 720G's 2.3GHz), and X11 modem can only hit a theoretical limit of about 390Mbps down. You might notice the improvements it brings if you're an avid smartphone photographer; Qualcomm says the 662 supports "new triple camera configurations and smooth switching between them," as well as storing images in the super-efficient HEIF file format. Meanwhile, the Snapdragon 460 uses the same modem and lower-tier AI engine as the 662, but its new performance cores and an improved GPU architecture means the chipset performs more than 50 percent faster than the Snapdragon 450.

Qualcomm stands to gain dramatically as 5G becomes more pervasive this year, but keeping its 4G customers happy is good business. In growing markets, the company faces serious competition from rival chipmakers like Mediatek, not to mention smartphone makers that use their own homemade processors -- think Samsung and Huawei. We can't say for sure whether these new chipsets will help Qualcomm beat back its rivals, but it can't afford not to try.

