In a shocking turn of events, social media sensation Qandeel Baloch was murdered by her brother in Multan Saturday morning in the name of honour killing, according to local police.

The famed celebrity was known for uploading provocative content on her social media accounts. Reports state she had been receiving threats from her brother owing to her pictures and videos on Facebook.

Qandeel Baloch had earned herself quite a reputation in Pakistan and abroad. Though many find her acts objectionable, her death is a blow that has reverberated throughout the country.