US tuning specialist ARK Performance has released the first details about its Genesis AR550 sedan that will debut at the 2014 SEMA show with performance and styling upgrades.



For its sixth Hyundai vehicle built for SEMA, ARK Performance wanted to make it a rival for performance sedans like the Mercedes E 63 AMG and BMW M5. In order to do that, the 2015 Hyundai Genesis’ 5.0-liter V8 engine has received a 130hp upgrade thanks to the addition of a Rotrex supercharger and an ARK free-flow exhaust. As a result, the Genesis AR550 produces 550 hp.

The car also received an all-new ARK-developed lower suspension setup that is said to reduce body roll and provide a sportier ride, as well as a Brembo Big Brake Kit with Nitto Tires for improved stopping power and grip.

As you can see from the photos, significant changes have been made to the car’s appearance as well, with the “AR Line” exterior modifications including front and rear wide bumpers and fenders to accommodate larger wheels, a carbon fiber splitter and rear diffuser and AR headlights. Inside, ARK Performance says the Genesis AR550 features “a business jet-like interior” thanks to the Katzkin custom diamond-stitched seats and door panels.

“This year we are focused on two core elements all under the new line of ARK Racing (AR) concepts for Hyundai’s. First, we focused on the power, handling, and most importantly the sound of the Hyundai power plant. Second, we integrated our high-performance racing technology to introduce a very unique and bold Hyundai vehicle,” said Lerry Liu, Marketing Director, ARK Performance, Inc.

Scroll down for the complete list of modifications.

DRIVETRAIN MODIFICATIONS

Hyundai Tau 5.0L V8 Engine

Rotrex Supercharger

ARK Performance Intake System

ARK ‘AR line’ Carbon Engine Cover

ARK Downpipes

ARK High-Flow Catted Test Pipe

ARK GRiP Exhaust System

Upgraded Engine Management

ARK Race Spec Driveshaft

Engine Upgrade and Installation

CHASSIS/SUSPENSION MODIFICATIONS

ARK Front Strut Reinforcement Bar

ARK Front / Rear Stiffened Sway Bars

Airrex Premium Air Suspension System

ARK Knuckles and Control Arms

Brembo Big Brake Kit (Front / Rear)

ARK Lightweight Forged Wheels

Nitto Tire NT05 Summer Tires

EXTERIOR MODIFICATIONS

AR Aero package by Infinite Auto Design

AR550 Wide Front Bumper w/ Carbon Fiber

AR550 Wide Rear Bumper w/ Carbon Fiber

AR550 Wide Front / Rear Fenders

AR550 Side Skirts w/ Carbon Fiber

AR550 Rear Trunk Decklid

AR550 Design / Mold

AR550 Crystal Project Headlights Upgrade

AR550 Exterior Welcome Lighting

INTERIOR MODIFICATIONS

Katzkin Custom Diamond Stitched Seats

Katzkin Custom Diamond Stitched Panels

PHOTOS