The University of Hawaiʻi is launching a new statewide media campaign, “We have the spark, ignite the fire within,” reminding Hawaiʻi that there is a place for everyone in the 10-campus UH system. Research has shown that the best way to improve quality of life and socioeconomic status is through higher education.

The TV and digital spots showcase current UH students transitioning from high school to UH where they ignite their passion and prepare for the future.