For one day on 4 December, Emerson College's School of Communication in Boston will be renamed the Ron Burgundy School of Communication, celebrating the pioneering (fictional) journalism of the Anchorman star.

Luxuriantly moustachioed TV news anchor Burgundy may have told the entirety of San Diego to "go fuck yourself" in his first movie outing, but it hasn't stopped him from being recognised with the honour. The day will begin with a press conference, followed by an official naming ceremony (perhaps soundtracked by jazz flute) and a screening of the new Burgundy movie, Anchorman 2: The Legend Continues, introduced by Will Ferrell, who plays the buffoonish presenter.

"I had to pinch myself really hard when I learned that Emerson College was naming its School of Communication for me. It's kind of a big deal," said Burgundy in a statement. "I can't wait to inspire students with my story of how I got to the top … the very top. I'm not going to sugar-coat it. It's a lot of work, especially if you don't have good hair." Interim dean of the school Phillip Glenn meanwhile added that "Naming our school in his honour – for one entire day – compels us to honour the Ron Burgundy that's inside all of us … to live out our dreams, in full colour and matching polyester."

The japes come as Anchorman 2 hits UK and US cinemas on 20 December. The film explores the highs and lows of the news team led by Burgundy as they struggle to adapt to the 24-hour news of the 1980s, and features roles for Harrison Ford, Vince Vaughan and Kristen Wiig, plus cameos from Nicole Kidman, Sacha Baron Cohen and Jim Carey.