This has been republished with permission from Scott’s LinkedIn.

Unless you’ve been sequestered the last two years, you’ve ‎probably noticed that immutable public records on consensus-based distributed ledger technologies ‎(BLOCKCHAIN) have taken the world by storm. Their relevant applications across every industry that you can imagine is growing at an unprecedented pace, and disruption is abound.

At the same time, cryptocurrencies built on top of the blockchain have exploded. Thousands of tokens exist, focused and optimized for specific utility, performance, and industry vertical driving yet another dimension of disruption. This has global regulatory and economic implication in every country, state and even local jurisdictions. Just to get a sense of the impact, ICO’s (initial coin offerings) in the last quarter of 2017 have outpaced traditional Venture Capital 16 fold raising over $3B in funding! It is insanely fast-paced, and for those of you who were in the game for the .com boom, this scale is easily 10x times the magnitude of that.

What an amazing time to engage the market!

Having spent the last two decades of my career innovating media technologies, and building successful media related businesses in startups and Fortune 50 companies, the ‎knowledge and experience I’ve gained has opened some amazing opportunities for me to jumpstart initiatives in this new landscape.

This is why — when Verasity approached me to join their Advisory ‎Board — I didn’t think twice. Imagine, a blockchain platform solving for fraudulent Ad views, ultra-high performance token for secure and immediate micro-payments, managing the dynamics of a full end to end fiscal and monetary policy on a utility token, and my favourite part, bringing this all to benefit the viewing experience of digital media consumers. Someone could not have designed a better opportunity, pure synchronicity.

What is Verasity up to? Check out the player here!

Verasity promises to revolutionize the video-sharing ecosystem with its new, disruptive ‎‎platform that rewards the community for their engagements to the video-sharing site. That’s right, the more you view, the more the blockchain-powered system rewards you with VERA tokens. ‎Utilizing smart contracts on the blockchain they will create methods for content creators to accelerate the growth of their channel through community crowdfunding mechanisms via the VERA token. Can you imagine the VIEWERS deciding which pilots they want to fund, or which series they want to bring back!

But what about fake views?

That won’t be an issue anymore. With Verasity’s Proof-of-View (PoV)™ immutable public records for ad views, advertisers can now engage consumers and compensate them directly for their attention without the fear of bots or fake views. While we are at it let’s tackle identity and data privacy, putting the control in the viewer’s hands to decide what information they would like to share about themselves and their interests and be compensated proportionally.

Looking Forward!

As a senior technology, business and organizational executive, I’ll be bringing a level of credibility and rigour to all activities making sure that we meet the expectations of what the media industry would expect of a ‎blockchain powered company that shortens the distance between ‎content creators and consumers.

My arrival at Verasity reflects how the worlds of media and ‎blockchain are evolving together to create a more engaging and profitable media ecosystem.

It is going to be an amazing ride!

Stay tuned for further developments at https://verasity.io/

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