Local leaders have rallied to address the prom photo’s impact -- from the damage it did to the community’s reputation to the underlying intolerance and ignorance it may have exposed -- since it went viral via social media last month. Several community forums have been organized, including those on Dec. 17 and 18.

Authorities are trying to identify the source of both the video and flyers. “We have investigators working on multiple facets of this,” Schauf said.

Both postings reference Neat-O's Bake Shoppe, which may have been targeted because of a Facebook post from the business condemning the imagery depicted in the prom photo. Bakery owners Tony and Amanda Nieto said they were not behind the video or flyers. "A bakery is an inclusive place," Tony Nieto said. "We welcome everyone."

Baraboo School District Administrator Lori Mueller declined Wednesday to answer any questions regarding the video or the flyers, and said the situation is in the hands of law enforcement. She also declined to speculate on the intentions of whomever made the video.

“I can’t really speak to anything in -- in an effort to make sure that I’m not compromising that investigation,” she said. “I’m relying on the law enforcement to take the lead on this and let us know as a school system how we should best proceed.”