Promoting your business on Instagram will allow you to tell a visual story about your brand and products and interact with your followers. Instagram is one of the largest social networks with more than 700 million users being a point of support for any business that wants to position their products through the use of social media marketing. Each month on Instagram, there is 400 million active users and 3.5 billion of "like". You can use Instagram to tell a visual story about your brand and interact with your followers no matter where they are, and even have real content provided by users through different contests. If you are new to this social network we tell you what are the tips to promote your business on Instagram in the right way and thus be successful. The purpose of this social network is to create an audience where you can build a relationship between the company and the followers by providing valuable content and that they can become customers. One of the common mistakes is to buy followers, this is a bad practice since you will have a fictitious audience since these will never be potential clients to whom you want to arrive after a beginning, but they would serve to increase the number of followers. In conclusion, it is better to have 10 followers who are frequent customers or potential customers who buy your product or service to have 1,000 that only serve for the followers counter. The efficient method to achieve audience on Instagram is to put into practice the basic principles of Inbound Instagram marketing. The order of the process to promote your business on Instagram: Attract visitors Turn them into followers Close sales Loyalty audience to have references that promote the brand 1. Attract visitors Create a marketing strategy specific to your brand, generating content focused on the company visually. There are several ways to attract looks to an Instagram account. The best known are: Always use appropriate hashtags: Employing hashtags is considered one of the main strategies to attract visitors. It is a way to classify the type of content that is published helping so that followers can easily find you among a large amount of content published on Instagram. One of the best practices is to use approximately 5 or 15 hashtags as well as the name of your company so that this process is more effective. Hashtags are not chosen lightly, but there are basic selection criteria that are these: Choose hashtags that are popular with the target audience Use of a brand or something specific to the company name of the contest or products in the hashtags Create contests that include hashtags that name your company or product that identifies you Control the hashtags of your company, since your followers will use them, tag it in your photos to make comments and concerns that arise and build a good relationship, as well as having satisfied customers One of the ideas for finding popular hashtags among the target audience is to use online tools or another that is available to do this work. Another good practice is to include the hashtags in an additional comment, and not in the proper description of the image so that in this way the attention is not diverted when it is in the publication or outside it. Use the hashtags properly in #Instagram, including them in a comment and not in the description of the image Give "like" or "like" to the pictures of others Giving likes to the photos of other users that are related to the same field is a way to capture followers. A lot of users tend to respond to this I like with a like or with follow. This process would begin by introducing the hashtags in the search to find users related to the company's theme. Then change the search mode to list so that later it will be much easier to like the publications that appear. Post comments to generate conversations 97% of Instagram interactions are like and just 3% comments. The chances of receiving an interaction in response after commenting on a publication are much greater than when giving a like. Follow those you want to follow A good practice to get followers is to follow the people that you want to follow you since you will attract more visits to your profile and you will also get the follow-up of the people you followed. How to find my right audience? To find the right audience you have to look for people who use hashtags related to the company's objective, explore in the suggested publications view and the most important of all is to analyze the accounts of competitors and / or related brands. The procedure to find the indicated audience is: First, make a list with the main competitors (accounts that share your topic and audience). Second enter your profiles and search your list of followers. And finally, you give to follow as many as you can. These are some limitations that Instagram has according to anti-spam policies that must be followed to the letter to avoid punishment and account cancellation. Maximum of 60 follow and unfollow to accounts per hour, maximum of 60 comments per hour and maximum of 100 I like to contents per hour. 2. Convert visitors into followers Getting your followers to click the "follow" button is something more complex than getting your target audience to enter your profile. In order to convert your visitors into followers you must take into account these points: Content The content should look good in the same proportion as it should be relevant to your audience. You must define your own style from the beginning so that this is your starting point. 90% of the content must be focused on providing value to your audience and 10% can be used to promote the product or business. Be creative with your photos take into account the angles, lighting, filters and other photography techniques to make your product look striking, without losing authenticity. Publish launch or pre-launch images of a new product. The images must be of good resolution (no pixelated images). Create videos and stories of 15 seconds to feed your account. Content of texts using typography is readable with messages that stimulate your target audience and likewise ask questions about your business or product. This helps you interact with your followers and gives you extra information for marketing studies. Try not to make spelling errors. Use the "fill in the blank" messages. Make updates with the followers of a phrase they can complete. This makes people talk about products related to what they sell. Ask your followers to post or send photos of how they use your product. This could help your company obtain information about the customer and future research on product development. 3. Close sales This step is the most careful; closing sales with your audience is not an easy task. Because the platform is very traditional with regard to using link. Given the option to use it in a single space in the biography. You must be strategic; you only have one opportunity so it should not be wasted. The link that is used in the biography should direct to a page of the official website of the company correctly used with the main objective that is kept in mind. The process to close sales with your followers is to link to the landing of preference of the official page through the link in the biography. The second step is to publish on Instagram an entry that acts as "call to action" and finally write a publication footnote that reinforces the "call to action" and direct visitors to the link in your biography. Remember that closing sales with your audience on Instagram are not the same as closing on a platform designed for commerce, this is a social network designed for people to do just that, socialize. The main objective of the companies in this social network is to attract their audience so that they can go to their website where they can carry out the sales process under the principles of the inbound methodology. 4. Loyalty audience to have references that promote the brand People who use social networks generally seek to interact with others (whether brands or individuals), and that is exactly what they hope to do. In conclusion, these are the best practices when interacting with your followers: "Like" and comment on your followers' posts Make your followers famous and recognize the loyalty of the most faithful. Giving them "mention" and sharing their photos on your social networks. Reply to comments (as many as you can) in your posts Refill interesting content from other accounts Monitor your hashtags and thank those who share your content