Who doesn’t love going to the dentist? Well we imagine a lot of you out there are not raising your hands. But there is something to be said about promoting shiny new braces and the poor dentists who get a bad rap. So we did!

Unitek Braces – 3M, Minneapolis

Developed a nationwide launch for the nation’s first invisible braces.

Created a marketing communications plan and kits directed to orthodontists and dentists throughout the U.S. to educate them on the benefits of Unitek braces.

Developed a consumer pull-through campaign so that children and adults would ask for Unitek braces first.

Created a nationwide public relations program to generate publicity in trade and consumer press.

Smile Centers, Florida

Created initial launch plan for this nationwide chain of low-cost orthodontic centers.

Developed professional outreach program to target prospective providers and attract them to become employees.

Launched the first centers in California.

Created a nationwide public relations program to generate publicity in trade and consumer press.

1-800-Dentist, Los Angeles