5. Increase the content on the page

In general, if you add more quality text and images to a page, your page will get more traffic because it can rank for more queries on both text and image search. In addition, having more content can increase time spent on site, which is another factor google search considers. We've experimented with how many pins we show on each page and have clear results that the more content, the more traffic we get. However, you have to balance this with web page performance, because adding more content slows the page down. Find the sweet spot where you get a significant traffic bump without decreasing your web performance too much. Also, if you have some sort of paging mechanism, make sure to try rendering your page from Google search console to make sure that your paging system works for crawlers too.

6. Build real time graphs and alerts for traffic

The main real time graphs we have for traffic are combinations between the page types and platforms. For example, desktop board pages or mobile web pin pages. I talked about the importance of these graphs in Growth monitoring done right, but to summarize, defensive growth is just as important as offensive growth and you need to be able to catch and debug traffic drops. The main way these graphs are used is that when a metrics drop occurs, we try to match it to a deploy time. If the drop is on a deploy time, we know we shipped some code that changed the page and drops traffic, and we can revert it. If it happens not during the deploy time, it could be a Google algorithm change in which case it is harder to recover. Traffic grows and drops fast, so be sure to watch it as you would watch any other core site metric. Other key metrics that you probably want to measure and alert on are website errors (ex. 404's), and crawl traffic.

7. Make language specific pages

Another good way to scale your pages and grow internationally is to build language specific landing pages. There is a significant volume in non-english search queries, so by only having english pages, you could be missing out on a lot of google searchers. You want to make sure these pages are almost completely in that language, instead of half half, so users receive the best experience. Also, make sure the title and description are in that language to to rank for the right terms and increase your CTR.