This ad campaign for Heineken is either genius or the most ridiculous thing we've seen on Facebook (this week, at least). The ad presumes you regard Heineken beer as the ultimate beverage, and must obviously want a Heineken BeerTender for the holidays — but it would be against the spirit of the season to get yourself one.

What to do? Get a friend to buy you one, of course. But the BeerTender goes for about $100 — friends who like you that much are hard to come by. In any case, you'll be expected to reciprocate in kind. That can be a difficult situation.

Not so with the Heineken BeerFriender app, going live on the company's Facebook page Wednesday. Created by the modern Mad Men at Wieden+Kennedy New York, the app will automatically pair you with a like-minded individual, allowing you and your new "friend" to buy each other a Beer Tender, complete with wrapping paper and gift note. It's just like buying the thing for yourself — except it's festive, it's social, and you'll have nothing to feel guilty about.

That is, of course, if you buy Heineken's spin. It's actually a pretty clever idea, and we suspect there is a Beercules or three out there that will get on board with it.

Is that you? Let us know what you think of the BeerFriender in the comments.