New York (CNN Business) Hershey's century-and-a-quarter-old chocolate bar design is getting a very modern makeover.

The brand is replacing its recognizable logo and etching 25 popular emojis into the rectangles that make up its milk chocolate bar. Hershey's is including a smiley face, the fist pound, the ghost emoji and others.

The emoji-filled redesign marks the first time Hershey's has altered its milk chocolate bar design since it first went on sale in 1900.

But, sad face, it's not a permanent change. The new bars are on sale for a limited time beginning this summer. The company said it will only make about 25 million standard- and snack-sized emoji bars.

Hershey's temporary design with emojis.

Hershey's HSY "By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new," said Kriston Ohm, senior manager of, in a press release.

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