I’ve been recording music on Youtube for almost eight years now. I’ve got around 19K subscribers and 4.5M views. Over time, production technology has changed substantially, and what it takes to get noticed, has shifted right along with it.

For many, what started as simply hitting record on a DVcam, has become a production arms race, where some Youtubers are indistinguishable from celebrity musicians.

It’s an ever-changing landscape for an artist to stay relevant.