Short-term content refers to content that is relevant only for a short period of time, example would be current news or the latest gadgets released.

Depending on where and how you promote your content, evergreen content may not be read by thousands of people after you publish it (as compared to trending short-term topics like iPhone 4S or Samsung Galaxy S3) but long after the traffic for iPhone or Samsung Galaxy dies down (with the release of the next model this can be expected!), people will still search for your topics!

So, in the long run evergreen topics will amass more traffic than short-term or periodic content since these topics will not be outdated and will continue to be relevant.



