The decline continued for The CW’s “Riverdale.”

Wednesday’s episode became the seventh consecutive installment to set a season low in overall viewership. It also set a new low in the adults 18-49 demographic.

According to fast national data posted by Showbuzz, “Riverdale” drew a mere 0.3 adults 18-49 rating and averaged 0.98 million overall viewers. The numbers trail the 0.4 rating and 1.16 million viewer mark posted by last week’s episode.

This week’s “Riverdale,” notably, was the first second season installment to draw fewer than 1 million live+same-day viewers.

While the returning “Empire” provided stiffer competition than “Riverdale” had faced in recent weeks, the two shows went head-to-head on numerous occasions this fall.

“Riverdale” led into new series “Life Sentence,” which sank to a scary 0.1 rating and 0.42 million viewer mark in week four. Last week’s episode drew a 0.2 rating and 0.49 million viewers.