It’s not often you hear a company directly address another company by name — after all, they’re competitors — especially when it’s a titan in the industry. But that’s exactly what TaylorMade did at the launch for its new TP5 and TP5x golf balls.

Titleist is the most played golf ball on the professional tour, and the No. 1 ball in golf. That’s no secret, and TaylorMade readily admits it. TaylorMade says, however, that it has been able to create a longer, lower-spinning tour ball than the leader in the industry due to its proprietary designs.

TaylorMade was willing to demonstrate those claims in front of an audience full of media members at its launch event, using former amateur standout and new TaylorMade staffer Jon Rahm. The test pitted Rahm’s current golf ball, the Titleist Pro V1x, against TaylorMade’s TP5x.

At the range at The Club at Ibis in West Palm Beach on Tuesday, Rahm tested both golf balls in windy conditions (blowing slightly into, and left-to-right), hitting off of the wispy Bermuda grass. After hitting 7-irons and 4-irons, Trackman numbers supported TaylorMade’s claims of higher ball speeds, lower spin and more distance — upward of 10 yards gained on multiple shots. In the wind, as you’d expect, a lower-spinning shot is preferable since it’s less affected by the conditions.

“It’s a higher ball flight, and isn’t spinning as much (as the the Pro V1x),” Rahm said of the TP5x golf balls. “It just goes farther.” Bear in mind, Rahm is a young staffer who’s paid by TaylorMade.

TaylorMade also claimed at the launch event that the balls are high-spinning around the green compared to their previous models, the Tour Preferred and Tour Preferred X, in addition to being longer and higher-launching.

“No (tour golf ball) is better than us inside 100 yards,” said Eric Loper, TaylorMade’s director of golf ball R&D.

So, in terms of technology and design, what’s different about these TP5 and TP5x golf balls that’s allowing these big claims?

While the previous line had a Tour Preferred X golf ball that was made with five layers, the new line now expands that 5-layer design into both the TP5 and TP5x golf balls. There’s also a new, larger “Tri-Fast” core, and a “Dual-Spin” cover that creates more spin with wedges, but less spin with lower-lofted clubs.

According to TaylorMade’s initial tour player testing, the TP5 and TP5x will be higher launching with irons (1-2 degrees), lower spinning (500-1000 rpm with irons, 0-200 rpm with a driver) and longer (+7-10 yards with irons, +2-4 yards with a driver).

The cores of the golf balls are extremely low-compression (TP5x = 25, TP5 = 16), according to TaylorMade, with a stiffer outer core and an even stiffer mantle layer. The three layers combine to restrict spin and improve energy transfer, and less spin directly leads to higher launch, according to the company.

This faster core is coupled with a cover made from two pieces; a cast urethane, 322-dimpled seamless cover and a rigid thermoplastic inner cover. The firmer inner cover is said to force the softer, outer cover into the grooves of the wedges in order to create more friction, and thus more backspin around the greens.

The TP5x (90 compression) is said to launch higher and feel firmer than the softer TP5 golf ball (83 compression), which has a “mid-launch,” according to the company. Both golf balls will sell for $44.99 per dozen and will be in stores March 1, 2017.

Correction: The original article stated that the TP5 and TP5X could provide distance gains of 2-4 yards with irons and 7-10 yards with a driver. The story has been corrected to say that the balls could provide distance gains of 7-10 yards with irons and 2-4 yards with a driver.