The Globe and Mail is highlighting the massive drop-off in Canadian milk consumption. According to the piece, milk consumption has plummeted 18 percent since 1995, and in June sales were down 3 percent from the year before. A new article inis highlighting the massive drop-off in Canadian milk consumption. According to the piece, milk consumption has plummeted 18 percent since 1995, and in June sales were down 3 percent from the year before.





Concern for animal welfare and a rise in veganism were cited as two major reasons for the decline. This should come as no surprise.





In 2014, Mercy For Animals conducted an investigation at the largest dairy in Canada. The undercover video outraged the nation as images of workers kicking, punching, and beating cows played over and over on nightly news and social media.





No doubt these images had Canadians reaching for almond milk at the supermarket.





See the shocking video for yourself:









The abuse documented was so severe it prompted a raid from law enforcement and a recommendation from the B.C. SPCA that eight workers be brought up on criminal charges. Additionally, British Columbia officially incorporated dairy cow welfare improvements into its Prevention of Cruelty to Animals Act following MFA’s investigation.



