You Say Goodbye and We Say Hello

This is the last day of the All Things Digital site, which began life in April of 2007 as a year-round extension of the D conference we launched in 2003. Since then, we have published nearly 40,000 posts and attracted millions of loyal readers.

Starting January 2, we’ll have an all-new site and suite of conferences, with a different name and Web address, run as an independent company with great investors and partners. It’s likely that you’ll hear a lot about it.

But before we go — this will be our last post here, by the way — we want to say we are intensely proud of what we did on this tech and media news and analysis site. And as we reach the end, we’d ask you to indulge us in a moment of sentimental reflection.

When AllThingsD began, we told readers we were aiming to present a fusion of new-media timeliness and energy with old-media standards for quality and ethics. And we hope you agree that we’ve done that.

Over the years, we’ve had numerous scoops, influential reviews and thoughtful analysis pieces. We have been the first to tell you what was going on inside the big tech companies, from Google to Microsoft to Amazon; what stealthy startups were doing and who was giving them money; and even exactly when Apple was introducing its next iDevice.

We have also explained in plain English what the mobile carriers and the e-retailers, the TV networks and cable companies were really doing — even if they said otherwise.

And we’ve tested hundreds of new products and services to tell you whether they were any good, from game-changers like the iPhone a couple of months after our site began, to a Bluetooth basketball last month.

We’ve also done what we humbly regard as some of the funniest liveblogs in the industry, and have brought you all the video and commentary for our own D conferences, all 11 of them. From the historic joint interview of Steve Jobs and Bill Gates a month after our site’s launch, through the carousel of CEOs at Yahoo, and many other memorable interviews, we think we have helped deliver some great moments in tech over the last decade.

As for that ethics thing, we’ve innovated there, as well. We introduced a transparent drop-down warning to all new users, cautioning them about tracking cookies. We placed a link to an individual ethics statement next to every writer’s byline. And we banned personal attacks and self-promotion from our comments. We also held stories until we were sure they had multiple solid sources, and killed them when they didn’t.

But what has always made us most proud over the years has been our stellar staff, which — although one of the smallest among tech sites — has worked brilliantly together, and punched far above its weight.

But now it is time to bid farewell to All Things Digital in all its incarnations. We hope you’ve enjoyed reading this site as much as we’ve enjoyed producing it.

As we noted, we are deeply grateful to our small but mighty team of writers, editors, developers, conference producers and business folks. And we thank Dow Jones for giving us the chance to run a small, entrepreneurial business inside a very big media company.

Most of all, we are in your debt for being our readers, and we hope you will follow us to the new site and conferences.

Because — in taking a page from the tech industry we cover — it’s once again time to refresh, reimagine, remake and reinvent. (You’ll see what that means soon enough.)

Or, as Kara wrote in her very first post for the website on April 18, 2007: “But enough looking back: On to the next thing.”

— Walt & Kara