We hear about companies using Google Glass all the time, but it’s very rare to hear about a company using Google Glass for promotions and other marketing related things. We don’t hear about companies using Google Glass for promotions and advertising campaigns often because, despite Google Glass being on the faces of many people, there are still not enough Google Glass explorers for most companies to see it worth dedicating time and money to. Most companies don’t want to spend a bunch of time on creating an interesting app or something else to advertise their company on Google Glass.

Companies can’t just buy ads on Google Glass and apps either, because glassware can’t serve ads of any kind to users. Basically, we don’t really hear about companies using Google Glass for advertising often, because they actually have to put work into creating something interesting and can’t just fill out some fields to get an ad up and running.

While we don’t hear about Google Glass being used by companies for promotions and advertising often, it still happens. One of the latest companies that is going to be using Google Glass for an advertisement campaign is Jaguar. Yes, the car manufacturer.

Jaguar will soon be running a new advertisement campaign called ‘British Intelligence’. With this new campaign, it seems they are trying to advertise on every platform possible including Google Glass. The new campaign includes 30-second television ads, 90-second digital films, print advertisements, and an augmented reality experience for Google Glass owners.

The company is working with Blippar to add an extra layer to their standard print ads. If you don’t know what Blippar is, it’s a service that let’s companies add augmented reality content to traditional media like magazines, posters, etc. People can download the Blippar app and use it to view the extra augmented reality content that companies are adding to traditional media.

Jaguar will be using Blippar to add exclusive video content and other promotional content to their standard print advertisements for mobile and Google Glass users to enjoy. People reading different Condé Nast publications will soon come across different Jaguar ads that they can scan using Blippar to see additional interesting content.

Rounding out the British Intelligence campaign are multiple first-to-market media platforms that feature Jaguar as a launch partner. Jaguar will be the first ever auto brand to create an augmented reality experience using Blippar, an app available on Google Glass™. For the first time, users will be able to ‘blipp’ print advertisements in Conde Nast publications, by looking at them through their Google Glass devices, to activate additional digital content. The print advertisements will trigger video content that is directly accessible to Google Glass users, plus additional features when blipping from mobile devices. Jaguar will utilize this augmented reality experience beginning with the December issue of Vanity Fair.

Companies can’t directly advertise on Google Glass, but they can still do cool little things like this to advertise to people with Google Glass. It’ll be interesting to see which other large companies decide to use Google Glass and augmented reality in this way.

Anyway, what are your thoughts on this? Think Jaguar will have any success with their augmented reality content? Can you see yourself ever scanning something to view additional promotional content? Share your thoughts with us in the comments section down below!



Source: WSMV