Given everything the $69 billion company has been through, Frei sounds like exactly the kind of corporate shakeup Uber needs. Yet, with nine high profile roles still needing to be filled at the company, this progressive hire looks to be only the beginning of its crucial restructure.

This recruitment drive comes at a fairly important time for the world's most valuable tech startup. Next week, Uber is expected to release the results of February's internal investigation into its workplace. With the results of that investigation potentially causing more upset at the company, Frei might find herself enduring a pretty tricky first week on the job.