Shping app offers consumers real-time rewards as they browse and shop by scanning a product’s barcode, writing reviews, uploading photos and much more



The overarching goal for Shping, especially as it gains popularity among consumers and attracts more brands onto the platform, will be to become the world’s largest product catalogue for consumers. Shping has been built as an intuitive two-way communication platform, not only featuring product information from brands themselves, but also allowing consumers to provide their own feedback, delivering true brand engagement.





Something for everyone!



Given the amount of product information that will be placed right at the consumers’ fingertips using the Shping app, Australians and New Zealanders will be able to make even more informed purchasing decisions, irrespective of whether they are doing their weekly grocery shop, buying clothes or cosmetics. Essentially, information for any product category that features an industry standard barcode will be available via the Shping app.





While the app has enormous appeal for a range of different audiences including everyday shoppers and rewards junkies looking to earn fast rewards, as well as eco-warriors seeking reassurance that a product has been ethically sourced; it also poses obvious benefits for health enthusiasts. Shping offers users a highly customisable view of the nutritional breakdown of a given product, enabling consumers to calculate daily allowances for specific ingredients.



Having also recently announced a strategic partnership with Australia’s largest organic certifying group, Australian Organic (ACO), as well as working closely with AssureQuality, the global experts in food safety & quality, the app makes it possible for consumers to instantly validate organic product certification and food safety.



Not just another customer loyalty program ...



“While we are extremely excited to announce availability of the Shping app in ANZ, it’s important for people to understand this isn’t simply just another customer loyalty program. The full breadth of the app’s features and functionality demonstrates this. We really wanted an app that challenges the status quo through marrying our background in product authentication and brand protection, with a truly optimised, information rich mobile experience for consumers. We want people to know that it pays to shop smarter!” said Volchek.



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“In an ever saturated retail market with an increased proliferation of online retailers and e-commerce sites, competition around pricing has never been more fierce, nor has the amount of choice available to consumers been greater. People are becoming much more savvy when it comes to what they buy, and where, so having the option to make purchases work harder for consumers through an interactive mobile rewards program, was a no-brainer for us,” Volchek explained.



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In addition to earning rewards, the Shping app also offers additional services for selected products, including [but not limited to]: authenticity checks, product recall notifications, verification of product recall status, warranty activation, receipt storage, social media integration, as well as product rating and feedback. Other ways in which the SHPING app differs from other customer loyalty programs on the market today includes:

Shping is completely agnostic, it does not have exclusive affiliations with any one brand or retailer, meaning rewards can be earned in any store and on any product unlike other programs, which are often linked to the specific stores or products.

Shping rewards points are not linked to above a certain price point. Consumers are also rewarded for staying safe by scanning products to validate their authenticity, explore their product recall status, and for seeking additional information about a given product.

Unlike some traditional reward programs, where points are only earned for watching third party adds etc., Shping only provides consumers with trusted data, tailored specifically to the products they are interested in. Shping is the ultimate barcode search engine that helps consumers get the information they want, while rewarding them at the same time.



The SHPING consumer mobile app is available for download through the Apple App Store and Google Play , as well as all major App stores in China. With the cost of living steadily rising throughout Australia, Authenticateit wanted to design an app where consumers can build points and earn tangible rewards, which are easily redeemed across multiple brands.“In an ever saturated retail market with an increased proliferation of online retailers and e-commerce sites, competition around pricing has never been more fierce, nor has the amount of choice available to consumers been greater. People are becoming much more savvy when it comes to what they buy, and where, so having the option to make purchases work harder for consumers through an interactive mobile rewards program, was a no-brainer for us,” Volchek explained.In addition to earning rewards, the Shping app also offers additional services for selected products, including [but not limited to]: authenticity checks, product recall notifications, verification of product recall status, warranty activation, receipt storage, social media integration, as well as product rating and feedback. Other ways in which the SHPING app differs from other customer loyalty programs on the market today includes:The SHPING consumer mobile app is available for download through the Apple App Store and Google Play , as well as all major App stores in China.



-ENDS-



About Authenticateit



Authenticateit - currently trading as Shping - is the global expert in product track and trace and supply chain management. For over 6 years, we have helped the world's leading brands protect their brand capital by creating cutting edge technology designed to deter counterfeits and parallel importing, while also increasing consumer confidence and boosting product sales. To learn more visit



Media contacts:



Gemma Kavanagh

Regional Head of Technology, APAC at LEWIS Communications

gemma.kavanagh@teamlewis.com / +61 415 601 215

[1] Statistics have been sourced from the 3rd edition of Digital Australia: State of the Nation - July 2017. -ENDS-Authenticateit - currently trading as Shping - is the global expert in product track and trace and supply chain management. For over 6 years, we have helped the world's leading brands protect their brand capital by creating cutting edge technology designed to deter counterfeits and parallel importing, while also increasing consumer confidence and boosting product sales. To learn more visit www.shping.com Gemma KavanaghRegional Head of Technology, APAC at LEWIS Communicationsgemma.kavanagh@teamlewis.com / +61 415 601 215

– Authenticateit Pty Ltd – the Australian company leading the way in traceability, serialisation and product authentication, has today announced a revolutionary new mobile shopping app called Shping , which transforms ordinary product barcodes into meaningful, real-time rewards for consumers. Rewards, which can be accumulated in the form of ‘Shping points’, have real monetary value and can be redeemed for cash, gift cards, products and even used as charity donations.Using the app, consumers and rewards junkies can earn and amass Shping points by scanning the barcode of any product they wish to purchase – it’s really that simple!While the app also provides consumers with important information about thousands of products, including: where it comes from, what it’s made of, and whether the product has been recalled; in instances where a specific product has not yet been added to the Shping database, consumers can also earn points for uploading information about it. In addition, consumers can also amass points by uploading information about their own experiences of a given product, sharing lifehacks and product reviews – all on one central interface, while earning Shping rewards points as they go. The app essentially acts as an interactive platform for consumers to engage directly with brands, also offering seamless integration with their social media channels.“The Shping app has been designed as the ultimate shopping buddy. Considering 88 per cent [1] of Australians own at least one smartphone, we saw an enormous opportunity to introduce a next generation rewards program, which addresses some of the limitations associated with the traditional, physical reward cards, and offer consumers an even more convenient and seamless way to earn points using their mobile phones. Add to this the fact that more than a third of consumers (35 per cent) are likely to conduct research on a product in-store, Shping also represents a huge untapped opportunity for brands to engage more effectively with consumers,” said Gennady Volchek, CEO at Authenticateit, the company behind the Shping app.