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Many people online had their minds blown by the video, which was shared on Twitter more than 40,000 times and liked on TikTok more than 5,000 times.

“Sorcery,” one user claimed! “Why weren’t we told”; “How did I not know this”; “The whole time?” are just a sampling of the surprised responses to this big reveal.

One user was even compelled to go buy a pineapple of their own to try it out (um, seems like exactly what Big Pineapple would want you to do) and another claimed this was the most important information they learned all week. All week! Major.

Whether it’s worth the mess or effort depends on how you feel about pineapples.