As the publication noted, the developer kit could help Snapchat get out of a rut, gain new followers or win back those it lost to Instagram Stories. People might choose their Snapchat login over their Facebook login if they have a choice, especially those conscious of their privacy and security. The ephemeral app asks for fewer information than Facebook does, which means any future breach wouldn't leak too much personal data.

Unfortunately, it's still unclear which apps will offer the login first, and it might depend on which companies Snapchat is able to convince. An app that offers Facebook login already gives billions of people a viable point of entry without having to sign up -- Snapchat has much fewer users in comparison.