Over 90 per cent of women own an item of clothing with the tags still on

A quarter of women only wear 10 per cent of the clothes in their wardrobes, according to a study released today.

It showed that 91 per cent have an item in their cupboard that still has the tags on and 79 per cent have bought something in the past that they knew they would never wear.

The poll, commissioned by Mycelebrityfashion.co.uk, interviewed 1,623 women aged 18-30.

Nothing to wear: A quarter of women only wear 10 per cent of the clothes in their wardrobes, and 91 per cent own items with the tags still on

It found that 84 per cent confessed to keeping hold of clothes that were too small for them, and 46 per cent said that they had something in their wardrobe that was over 10 years old, in the hope that it would come back into fashion.

Of the women who wore less than half the clothes in their wardrobes, the main reason was habit, with 53 per cent admitting that they were stuck in a style rut.

Only eight per cent claimed to wear all the clothes they owned, but three in five said they had duplicate items in their wardrobe, such as two pairs of the same jeans.

Sixty-seven per cent liked the idea of a capsule wardrobe, an idea popularised by television fashion stylist Gok Wan, in which women collect around 20 classic items that can be worn in different combinations to make up multiple outfits and looks.



One in three women said they were unhappy with their style, and more than half said their financial situation prevented them from getting the look they wanted.

Andy Barr, of Mycelebrityfashion.co.uk said: 'I think this new study proves that although plenty of women have shopped all of their lives, they still feel they have nothing to wear.



'It's really surprising that so many women wear so little of the clothes they actually own.

'The idea of a capsule wardrobe is becoming a more popular concept, but I think it will be a long time before the majority of females narrow their wardrobe down to just 20 staple items.

'As for those who feel they can't have the style they want due to cost, more need to realise that celebrity style can be theirs for a fraction of the price that the stars pay,' he added.

'High street retailers have a lot to offer.'

