With rumors flying wild last week, DC Comics ' new logo is officially official and has been revealed by the website Fast Company . In the post, DC reveals the decision behind scrapping the "Spin" logo that they've used since 2005 and moving into the digital age and using the new logo to portray the variety of properties that they offer.

"It wasn't as obvious to the rest of the world as it was to the comic fans that Batman is from DC Comics or Sandman is a Vertigo character," says John Rood, DC Entertainment's executive vice president of sales, marketing, and business development. "Now that our audience has exploded beyond just a readership, we needed a way of making a more consistent connection between our properties and their parent brands.""We didn't want a static logo, but a living identity that could capture the power of our characters and storytelling," says Amit Desai, senior vice president of franchise management. "What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there's a secret identity. When you think about Vertigo, it's this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: There's more than meets the eye. You have to take a closer look to understand the richness of our characters and stories."The new branding, devised in conjunction with Landor Associates, will make a debut in March on all comics and graphic novels, along with a redesign of the Official DC Website to incorporate their properties beyond just publishing. And yes, this will be the logo you start seeing on everything from films to video games and beyond.It should be noted that the idea behind this logo is to be custom fit for specific properties/titles, rather than one all-encompassing logo that covers everything. That said, take a look at the one on the bottom left. While Watchmen is constantly seeing new printings and thus is a candidate for the new logo to make an appearance on a new edition, it's hard to let those Watchmen 2 rumors slip from your mind, no?For more images of the new logo, you can head over to DC's official blog, The Source For your convenience, I've updated the article with a few official images from DC showcasing the logo incorporated on actual books:Sound off below with your thoughts on the new logo!