MetaCert Protocol is the security protocol for the Internet with the purpose of anti-fraud, anti-phishing, anti-malware, brand protection, news credibility and child safety. They have built the huge source of trust and reputation information about URIs and now transfer the centralized data to decentralized registry in the blockchain to let the community make decision about the safety Internet.

URI is Uniform Resource Identifier a string that refers to a resource on the Internet: documents, images, downloadable files, services, electronic mailboxes, and other resources.

I .What is Metacert Protocol

Originally, MetaCert develops security tools and products to protect companies and communities from malicious attacks inside messaging services. However, the MetaCert team wants to expand their technology to build the world that everyone can feel safe when opening a link.

From that vision, they are building an open security protocol, which can improve the Internet’s trustworthiness and reputation by addressing cyber threats with the participants from the community. They intend to shift the cyber threat intelligence systems of URIs to the Blockchain.

The Meracert Protocol aims to become security protocol that anti-fraud, anti-phishing, anti-malware, brand protection, news credibility and child safety.

The participants of the MetaCert Protocol:

All the participants play essential roles in the protocol that their activities will directly contribute to make Internet safety. The Protocol is accessible to everyone and everywhere with the computer or smartphone.

Submitters: They will submit information about URIs including classification of a domain, ownership of a domain, its contact information…, and then wait for validation. One of the unique examples of submitters is resource owners who pay Token to require the verification of their digital assets. Validators: They will reviews URI submissions before they are added to the protocol. If their repeated reviews are at high level of accuracy and success, they will be awarded “validator”. Purchasers: They will pay to access to the Protocol for the entire, multiple categories or a single classification and for integration into their own products or services. End Users: They benefit from using the products or services that created by Purchasers and integrated with the Protocol.

Protocol Incentives and Token Mechanics

The core of the protocol is an incentive system backed by META token. Tokens will be distributed to participants when they submit or validate URIs honestly and precisely.

- To claim submissions and validations of a URI, submitters and validators have to stake an amount of the token. They can earn revenues if they contribute precise identity, submission or validation to the URIs. The revenues depend on their own directed efforts and the community’s demand for those efforts.

- In contrast, the staked token may be smashed if the submitter or validator has intention to subvert the integrity and the community disagrees with them. All decisions are logged to the ledger for review and identification of bad actors.

- The token that participants earn can be used to pay for security products and services that incorporate the Protocol.

The characteristic of the MetaCert Protocol:

Decentralized registry Address the identity problem: verified vs. suspicious or fake Address the trust problem: real vs. fake Real-time protection backed by community verification Incentivize community contributions with tokens Freedom to build great products and services

II.Technology

With the aim to develop decentralized system and improve high-speed respond and security, the MetaCert Protocol is built in ethereum blockchain along with the use of Node.js and Python. This is the unique and innovative technology idea that MetaCert Protocol apply compared to other cyber security project . The registry will be decentralized and crowdsourced based on the blockchain, which allows anyone with an Internet-connected device to submit and validate URLs, apps, bots, etc.

An end user participant system (codename: “ChainKit”) using Python, Node.js, and Elasticsearch providing a user interface for parties to submit, validate and dispute URI classifications. A decentralized blockchain registry that is an independent, distributed storage system for all ledger transactions relating to URIs. Ethereum smart contracts will be used to enable the management of required entry conditions, digital ledgers, and Token mechanics. A smart contract is constructed after successful validation of a submission. A synchronization system (codename: “HyperChain”) using Python, Node.js, and Elasticsearch that provides a layer between the blockchain registry and the ChainKit to eliminate latency issues with write transactions.

III.Communication Channel

Twitter (2200+ follower) : https://twitter.com/metacert

Medium: https://medium.com/metacert

Telegram (9300+ members): https://t.me/metacert

Website: https://metacertprotocol.com/

The hype level of this project is high, especially in Telegram channel. The team members are very active and helpful when interacting with community . They always respond quickly and informatively. The information and news about project are updated in the Medium regularly. This gains high attention and mark for the project.

IV.Team

Developers:

Paul Walsh (CEO): He was co-instigated the creation of the Standard for URI Categorization at the W3C. He was co-founder of Segala, the mobile testing and web accessibility compliance company. He is original founders of the W3C Mobile Web Initiative. He is founder and CEO of MetaCert, the cyber security company for messaging. Moreover, he is advisor for Alpha Token, a new decentralized browser powered by cryptocurrency.

Ian Hayward (COO): He is founder of AppCoast, where he and his team built the official browser add-ons for digg , Delicious, Microsoft, Yahoo!, eBay, PayPal, and Google.

Alfonso Valdes (System Operator): He was a Security Specialist at Dextra Technologies working on projects for blue chip companies including Texas Instruments. He was also a Senior Linux Engineer for Telecommunications Company Sprint Nextel. He is founder and CTO of ClickIT Smart Technologies, a Cloud Consulting Agency that provides cloud solutions and managed services. This company has created partnership with Amazon, Google Cloud Platform, Docker,…

Mario Alvarado (Engineer): He was software developer at Hewlett Packard Enterprise for nearly 3 years, which is an industry leading technology company. He works as a software developer at AppCoast, and a software engineer at MetaCert.

Jon Orlin (Head of Content):. He launched and ran TechCrunchTV, the video production unit for the TechCrunch blog, and wrote more than 100 posts about startups and major tech company. He founded Yahoo Studios and was an Executive Producer at CNN for many years.

Patrick Reilly (IP Attorney): He is the founder of Intellectual Property Society San Francisco. He graduated from the Defense Language Institute in Russian Language Studies, and has earned a BS in Sociology from the State University of New York, a BS in Electrical Engineering from the University of Toledo and a JD from Concord Law School.

Satnam Narang (Head of Partner and Developer Relations): He was the principle of Narang Security Consulting. He also worked as associate threat analysis engineer, and security response manager at Symantec, a famous cyber security company, for 6 years.

Jeremy Nation (Chief Storyteller): He was reporter at ETHNews and produced over 460 articles. Jeremy's reporting focused on both the Ethereum blockchain and the cryptocurrency ecosystem as a whole.

=> The Metacert Protocol team consists of 8 members with broad experience in Internet Security and technology. Their working backgrounds at big technology company absolutely draw significant attention, such as Hewlett Packard Enterprise, Sprint Nextel, Symantec… Some of them are also founder of their own companies and the CEO Paul Walsh is notable as amongst the first invited experts to the Semantic web Education & Outreach Program.

Advisors:

Geir Rasmussen: He was a founder and CEO of the Global Name Registry Ltd (GNR), the operator of the .name top-level domain (gTLD) that was acquired by VeriSign. Now, he is the Founding CEO of Famous Four Media (FFM), a registry service.

Daniel Applequist: Daniel is Director of web Advocacy & Open Source at Samsung Research. He has also been co-chair the W3C's Technical Architecture Group (TAG).

Francey Hakes: She had broad experience in protecting children, such as served as the first-ever National Coordinator for Child Exploitation Prevention and Interdiction, and Assistant District Attorney specializing in crimes against children, then as an Assistant U.S. Attorney specializing in technology-facilitated child sexual exploitation.

Ariel Jalali: He is the Founder of Sensay, makers of the SENSE token to convert human knowledge into AI training data on the blockchain.

Vinny Lingham: He was the co-founder and CEO of Gyft, a mobile gift card company backed by Google Ventures. He is also the star of Shark Tank in South Africa, currently is the co-founder and CEO of Civic, a startup that is leading a global digital identity revolution.

Ouriel Ohayon: He is a former executive at ICQ/AOL, founder of TechCrunch France, and was Manager of the internet Lab of Gemini and Lightspeed Ventures. He's currently the CEO of CodenameDjango, a startup focusing on crypto custody based in Tel Aviv.

Kurt Kumar: He has worked with clients like Capital Group, Universal Music Group, Allianz, Sensay, Everipedia, Sony, DirecTV, NewsCorp, Warner, ESRI and Sage. He runs the Los Angeles Blockchain community group, BLOCK-CON and BLOCK-2-The-Future conferences.

Daniel Ice: He was CTO of multiple e-commerce companies and is currently leading technology for the Element Group.

Richard Titus: He has founded some companies include Razorfish, Schematic and Videoplaza. He previously held senior leadership roles at the British Broadcasting Corporation (Future Media Controller). He is an experienced Blockchain investor.

=> The advisor team consists of 9 members whose experience is helpful for the development of the protocol. Some of them works or has knowledge in the field of technology and blockchain.

V.Roadmap

The roadmap is clear and specific, which defines the stages of development in each stage from now to April 2019. Some of the significant points should keep on eyes:

- The private sale started in June 20th

- The Testnet will be launched in this July before the public sale in July 25th, so the community can make informed decision to invest.

- The Mainnet will be lauched in this October.

- Then in the beginning of 2019, blockchain integration will be done.

VI.Token sale

A total of 10 billion META Tokens will be minted. There will only ever be 10 billion tokens without any additional META Tokens. 1 META token equals to 1 cent.

The soft cap is 20% (equals to $20mil) and the hard cap is 25% (equals to $25mil) of the total number of META Tokens.

To stabilize the META Token valuation at 1 cent, additional Tokens from the total number of META Tokens will be allocated as necessary.

They will retain 15% to 20% for a future sale next year or beyond.

VII.Partnership

There are four partners that commit to either integrating the MetaCert Protocol into their own platform, products and services, or helping to secure integrations with their partners or customers. They are also big names, such as eyeo GmbH - the company behind Adblock Plus, CoolBitX – the Taiwanese FinTech company that produces CoolWallet and CoolWallet S Due which are secure cold storage hardware wallets the size of a credit card, AppMakr is a do-it-yourself app creation platform that lets anyone make their own iPhone apps, Android apps and HTML5 mobile friendly websites, Rocket .Chat is the free and open source team communication platform,…

VIII.Investors

The MetaCert informs that they has raised $2.4mil investment from Moneta Ventures , Sacramento Angles (the Angle network that has been invested in many project in various fields, especially in technology such as Vision Technology , Shaked Ventures (a private investment fund by the founders of 888 Holdings, one of the world's most popular online gaming operators), and Sierra Angles.

IX. Summary

Advantages

It is undeniable that there is the massive number of harmful things spreading in the Internet such as phishing, fraud, malware… It seems impossible for a single cyber security to verify all the massive URIs in the Internet, and the centralized organization is not trustworthy enough. Besides, the verification cannot lie only in automated tools or machine learning – that cannot completely replace human-being.

From these reasons, the MetaCert team is building the protocol that combines advanced technology and human-being for the better result. They transfer the centralized database to decentralized registry, which places the decision of trustworthiness and reputation of Internet into the hand of community. Hence, people all over the world will be able to report and verify new threats as they happen. This project is unique and potential in the present context.

Furthermore, the intention of rewarding participants with META token is really cool. It will encourage community’s contribution to not only protect themselves and the others but also can receive payment.

In addition, there are two example products - Cryptonite that are powered by the Protocol to against phishing scam links, and the MetaCert Security Bot to against phishing scams on Telegram.

Disadvantages

One of the drawbacks of the Protocol lies in the lack of blockchain experience of the developer team. Although they have gained broad knowledge in the space of internet security, the lack of blockchain experience will concern the investors.

Furthermore, the community serves as the backbone of the protocol. That means the team must build a huge community to run the protocol, how to obtain this seems to be the difficult question. Besides, there are numerous cyber security software that still works well and gains popularity in present, such as McAfee, Symantec, Kasper,… Therefore, the Metacert team needs to put more efforts and focus on marketing to promote and expand the scale of the project to more people in the world as their target.

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