Fox has become the first broadcast network to officially drop Live+same day Nielsen ratings as currency. The network’s chairmen/CEOs Dana Walden and Gary Newman announced the change in an internal memo. “Looking ahead, we’re going to stop circulating the Nielsen Live + Same Day ratings, both internally and to press,” they wrote. “We will not acknowledge them for any programming other than live events.”

With larger and larger portion of TV viewing happening beyond series’ original telecasts — via DVR or on-demand — cable networks one by one have stopped reporting Live+same day ratings, opting for Live+3s instead. Fox’s sibling FX actually was the first cable network to officially abandon Live+Same Day ratings reporting in summer 2014.

Led by Fox, all broadcast networks have adopted ratings projections and have been using Live+3, Live+7 and multi-platform data, along with Live+SD numbers, for their ratings reports. (Fox is known for its morning email that features quick analysis of the fast-national ratings performance of all broadcast shows the night before.)

Walden and Newman hope to “change the conversation,” noting that Fox does not monetize its content based on L+SD ratings but on C7 as well as on digital platforms and through TrueX sponsorships. The network had been aggressive this fall, touting the reach of young-skewing shows like Scream Queens beyond their modest Live+same day ratings performance. Here is Walden and Newman’s memo: