Former Microsoft President and Chief Xbox Officer Robbie Bach recently discussed the successes, failures, and strategies of the Xbox division, including the “predictable and preventable” Xbox One launch.

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Speaking with GeekWire , Bach was asked about Microsoft’s policies and public relations missteps with the Xbox One under the supervision of former Xbox boss Don Mattrick.“I think some of that was predictable and preventable,” Bach said, adding that the Xbox One has managed to put most of its troubles behind itself as it gains “share and volume.”“The amazing thing is the console market is bigger now than it’s ever been before. Both companies [Microsoft and Sony] are selling more units.”Bach pointed out that people wondered why Microsoft and Sony were continuing to make new consoles when “everybody said the console market was dead.”When asked about the future of console gaming, Bach believes there will be another generation of consoles. He said it will be a “whole new game” as hardware developers look at whether or not consoles use physical media and if consoles will be traditional "game boxes" or not.In regards to the overall success of Xbox, dating back to the original console that launched in 2001, Bach said there are three reasons why he believes Xbox was successful.“One, Microsoft was persistent, and will to fund us, which in some ways not mathematically logical, but a good thing. Second was Halo. People forget, though, that the first version of Halo didn’t support Xbox Live because Xbox Live didn’t exist when it shipped. The third thing was Xbox Live. Without Halo and Xbox Live, Xbox doesn’t make it.”According to Bash, the original Xbox lost somewhere in between $5 billion and $7 billion USD and that does not factor in the $1.15 billion write-down for the Xbox 360 “Red Ring of Death” problems.Recently, Former Xbox head and current EA COO Peter Moore discussed the RROD situation with IGN. Moore’s boss at the time was Robbie Bach, but Moore credits then-Microsoft CEO Steve Ballmer for saving the Xbox brand by approving the $1.15 billion solution to the Xbox 360 problems.Lastly, Bach called Microsoft’s decision to pass on making a gaming handheld “a really great decision.”“We had five things we had to do to make Xbox successful,” Bach said. “If you add ‘Xboy’ to that, that’s another five or ten things that have to get done. The team just could not possibly have done that. We literally said no, for the most part, just out of focus. As it turned out, it was brilliant because that market went away.”To read the full interview with Robbie Bach, check out GeekWire’s website In related Xbox One news, at E3, Microsoft revealed details on backwards compatibility for the Xbox One, another change in Xbox One's marketing strategy from it's launch. Current Xbox Boss Phil Spencer sat down with IGN to discuss that, Kinect, and winning the console “war.” Spencer also recently talked about Sony’s dominance in Europe and how Microsoft “needs to do better in Europe.”

Michael Martin is a full-time freelance writer with way too many pop culture mash-up t-shirts to count. Follow him on Twitter @Bizarro_Mike