At the beginning of the summer, the National Organization for Marriage announced a lofty goal for the summer: to beef up its social media canvassing and attract 100,000 new followers on Facebook, Twitter, and through text message updates. The organization claimed to have a "generous donor" who planned on donating $1 to NOM for every new follower, fan, or sms subscriber.

NOM announced plans for the social media blitz back in June, saying it would run from June 24 until Sep. 1.

Of course, the campaign didn't go so well. In the past two months, NOM Watch's Jeremy Hooper calculated, the organization only managed to attract 163 new Twitter followers and 435 new Facebook "likes" (those numbers have risen since Hooper's blog post to 677 new Facebook "likes" since June and 206 new Twitter followers, totaling 883).