Lest you fret that you’d never get to ponder the sexual connotations of Tony the Tiger’s bowl of “milk,” furries are bombarding the Twitter alter ego of the beloved cereal mascot with pornographic images, a response to Tony’s request that they stop tagging him in sexual fantasy tweets.

The debacle began when the human behind Tony’s account noticed that furries—people who dress up in animal suits for personal and/or sexual gratification—were tweeting lewd demands at the Frosted Flakes spokestiger, which Gawker pointed out last year. All of a sudden, furries found themselves blocked by the tiger’s account. Some hadn’t tweeted come-ons, just loving kindness (“I’d definitely hug him”), and some hadn’t tweeted at him at all.

In response, furries tweeted their outrage at #tonytigergate, and some started sending Tony all manner of erotic images. Tony pleaded for them to keep things non-sexual. It’s for the cubs!

I’m all for showing your stripes, feathers, etc. But let’s keep things gr-r-reat – & family-friendly if you could. Cubs could be watching 🙂 — Frosted Flakes (@frosted_flakes) January 28, 2016

Many were sad to lose the support of their favorite heartthrob.

please unblock me @realtonytiger — Slugs MacKenzie (@InternetSlug) January 28, 2016

Others tried to organize a boycott.

@realtonytiger



I can say this much. Unless I see progress in innocent furs gettin unblocked, not eating from Kelloggs again. #GeneralMills — Revamp Skunk (@Revamp_Skunk) January 28, 2016

But Chester the Cheetah, a sex-positive cartoon jungle cat who’s got an endorsement deal with Cheetos, was there to welcome the furries who’d been shunned by their original striped Adonis.

@WitchyCats @CasualFennec I welcome all fans to my twitter feed. Scales, feathers, or fur, if you enjoy my tweets then welcome! — Chester Cheetah (@ChesterCheetah) January 26, 2016

And the furries embraced their new fantasy cat.

@ChesterCheetah From one big cat to another, I appreciate the generosity ;) — ~Striped and Hyped~ @FWA (@FzzyTiger) January 26, 2016

Now, the two beloved junk-food mascots have divided the furry community over the tactics used in Tony-Tigergate. On Reddit, furries are debating whether tweeting erotica at Tony’s social media assistants amounted to sexual harassment, and whether the people behind the sexual tweets are trolls, jerks, or even furries at all.

@realtonytiger I certainly hope that the tactless acts of a few don’t sour your view of what is a very rational and often good natured many. — Donryu @ FWA (@DonryuArt) January 28, 2016

@realtonytiger I apologize for the way some of the people in the fandom I'm a part of have acted the past few days. We're not all like that. — Just a Chusky 🐶💣❤ (@ArcturusChusky) January 28, 2016

@realtonytiger the actions of some people calling themselves "furries" have been condemned by the community as a whole. we apologize. — Toast The Rabbit (@ToastTheRabbit) January 28, 2016

In 2014, Salon called furry culture a “craze,” though it’s more like social media and a burgeoning convention scene has helped it become more visible to people outside its limits. In earlier years, furries had to be deeply committed to the scene to even find it; now that it’s mainstream accessible, it can be a casual hobby or one-time-only affair. It’s not a fetish, some furries told Buzzfeed in 2014—it’s a community, and a community that thrives online. Tony Tiger-gate is what happens when that community grapples with its own definition and its members’ diversity of opinions on respectability, protest, and degree of public sexuality.

It’s easy to see why furries landed on Tony as a favorite “daddy”: He’s got a hulking upper body, a catchphrase perfect for sexual wordplay, and a red hanky that’s flagging for fisting partners. Chester is a different kind of dreamboat: a wily sleazeball with ‘90s-era sneakers and cheese all over his fingers. But to the willing go the spoils. Then again, Tony isn’t all Puritan ideals and G-rated affirmations: That whiskered hypocrite has been known to purr over a furry-esque photo, too:

When ur girl says she likes frosted flakes pic.twitter.com/SClLPORDVb — matt (@mattydaddyy) December 14, 2015