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MONTREAL — Chalk this one up as a mildly embarrassing coincidence for the company leading the fight to uncover, and punish, online copyright infringement in Canada.

The Montreal-based company has been forced to change the images on its website — upon learning that several had been copied without permission.

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It was an awkward twist for Canipre, given that the company name stands for Canadian Intellectual Property Rights Enforcement and that it offers “takedown services” on behalf of clients like Hollywood studios.

A message on the company home page says: “They all know it’s wrong and they’re still doing it.”

The company says that, in this case, it did not actually know that the images were used improperly and only learned about the infringement through an online article on the Vice website.

The site reported that the company had used the images without the knowledge or permission of the photographers.