In January, we launched Ars Pro, which enables readers to support Ars while offering an ad-free experience. For $25 per year or $3 per month, Ars Pro lets you read Ars without seeing a single advertisement. You also get full-text RSS feeds. At $50 per year, we have Ars Pro++ which adds clean-reading mode, a YubiKey 4, and a coupon for 20 percent off any YubiCo product.

The response to Ars Pro has been fantastic, and we have been listening to readers and brainstorming about ways we can make it even better. Today, we are excited to announce the removal of tracking scripts for Ars Pro subscribers.

Websites use tracking for a number of reasons. For one, we need to count visitors, see which pages they read, and determine how long they remain on the site. We use those figures for internal reporting and for our sales team and advertisers. There are other scripts used by advertisers and ad networks as well. In combination, they can slow down page loads, and some people really just dislike them.

Effective today, Ars Pro subscribers will see all of those scripts disappear from Ars Technica, with the exception of those from objects embedded in individual stories like videos from YouTube and tweets from Twitter. Everything else? Gone.

As we have mentioned previously, ad revenue alone is no longer enough to sustain sites like Ars. We believe Ars Pro is an excellent value, and based on the response from our readers, many of you do as well.

What's included:

Ars Pro ($25 per year or $3 per month)

No ads. That means no banners, no video pre-roll, nothing. You get to enjoy Ars ad-free while supporting our work in a tangible way.

No scripts from Ars. That means faster page loads and less tracking by third parties.*

Full-text RSS feeds. If you use RSS, you can get Ars stories in their entirety without ever leaving your RSS reader.

Subscriber forum access. The Ars Lounge will be your walled garden for talking with your fellow Arsians.

PDF downloads. It's a convenient way to archive stories for later or to read them offline.

Single-page view for multipage articles.

You get all of this for just $25 per year, or $3 per month if you want to go that route.

Ars Pro++ ($50 per year)

If you're looking for more from your Ars experience, you can get it from Ars Pro++. Here are the goodies:

All of the benefits of Ars Pro: Ad-free. No scripts.* Full-text RSS. Subscriber forum access. PDF downloads. Single-page view for multipage articles.

Clean-reading mode. This is a new way to experience Ars, with the layout optimized for an ad-free experience. Nothing comes between you and our content.

YubiKey 4. That's right: you get your very own Ars-branded YubiKey 4, a $40 value, which adds two-factor authentication security to protect your online accounts, networks, and more. There are no codes to type in, no apps to install, and you won't need to keep whipping out your phone to sign in with 2FA. YubiKeys work with macOS, Linux, Windows, and ChromeOS. You can learn more about YubiKey here.

A coupon for 20 percent off for up to five additional YubiKeys of your choice.

* Scripts from objects embedded in a story (e.g., YouTube, Twitter) will remain, as we cannot control those.

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