I can’t even tell you how many times I’ve had the conversation with this video when talking to a prospective client. People have no idea what search engine optimization truly is and think all we do is put a bunch of keywords on a page and then it automatically ranks. I remember a conversation I had with a client in which they told me, ‘Flip whatever magic switch you have and make my website number one on Google.’ It was probably one of the craziest things I’ve ever heard and the client was 100% serious about it.

For all of my friends in the search industry, I know you all feel my pain, but at least we can laugh about it.

