Blockchain Company BLOCKv Chooses Ogilvy as Agency of Record

Collaboration Unites PR, Social and Brand Communications with emerging Blockchain Innovation

BLOCKv, the leading digital object platform for human engagement, has named Ogilvy as its agency of record to help lead its communications program. Ogilvy will focus on public relations activities as well as social and digital campaigns for BLOCKv.

BLOCKv provides a massively scalable platform for the creation of unique digital objects called Vatoms, smart, dynamic experiential assets that engage and motivate consumers. Founded by enterprise technology and blockchain pioneers, BLOCKv provides the user interface for blockchains, enabling developers to build scarce, dynamic digital objects across industries and sectors, including retail, martech, health care, financial services, education, sports and entertainment.

“We chose Ogilvy because of its broad experience in blockchain combined with its vaulted reputation in brand and technology marketing,” said Michael Dobak, CMO of BLOCKv and former CEO of Ogilvy & Mather West. “I’ve also had the unique opportunity to work with both companies and see this becoming a strong partnership in an exciting new industry.”

The BLOCKv platform is now in production for self-service developer access, and already being used by over a hundred developers, major organizations and brands in different verticals, demonstrating that organizations can utilize Vatoms to directly connect emotionally with consumers, while creating long term, value based relationships.

“It is exciting to see first-hand the type of innovation that can be delivered to brands that leverage BLOCKv’s platform,” added Dan La Russo, managing director West Coast. “We have worked with companies across blockchain, Bitcoin and IOT, but BLOCKv has something truly unique with their platform and Vatom technology. BLOCKv represents the future of human engagement.”