Manitoba Underdogs Rescue is reducing the adoption fee for five black lab mix puppies and dogs by $50 after the animals faced what the charity is calling "doggie discrimination," because of their dark coats.

Bronson, Brio, Yogi, Gruffi and Smokie are in foster care, and can't find what the charity calls "forever homes."

Bronson is in foster care but needs to find a forever family.

And that is not an isolated incident: According to Manitoba Underdogs Rescue, predominantly black dogs are often last to be adopted and stay in foster care for long periods of time, despite being as snuggly as any other dog.

“It may be that people perceive them to be more 'aggressive,' or that they don’t photograph as well so potential adopters can’t see their cute faces," said Manitoba Underdogs Rescue executive director Jessica Hansen.

"All of the puppies in our care are sweet, smart, and will make perfect family pets if given the chance.”