In the wake of its GeForce GTX 1080 and GTX 1070 graphics card launches, NVIDIA decided to cut prices of its previous-generation GeForce GTX 980 Ti, GeForce GTX 980, and GeForce GTX 970 graphics cards, in a bid to clear inventories. The $379 and 150W GTX 1070 is faster than the GTX 980 Ti and the GTX Titan X, rendering them obsolete. The price of the $620 GTX 980 Ti has been cut by $125, and is now down to $495~499. The GTX 980, on the other hand, sees its price cut by $75, bringing its price down from $399 to $324, less than the launch-price of the GTX 970. The smash-hit GTX 970, at the dusk of its market life, sees its price cut by $25, bringing it down from $289 to $265.

52 Comments on NVIDIA Cuts Prices of GTX 980 Ti, GTX 980, and GTX 970

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#1 R-T-B

...Sorry, took a moment to digest that. When I got a Titan X on ebay for $450 a week ago, I felt okay about it, but that was a week ago and basically just "because I wanted to." Why in the world would I buy a 980 TI now for around $500 when I can outperform it buy just waiting a bit and getting a 1070 for less? o_O



You want to clear inventories? You're going to have to beat the price slashes you just did, NVIDIA.



Unlesss of course, this 10xx shortage is going to be long lived, in which case, I guess this lackluster "slash" is smart from a business perspective... but kinda scummy. Posted on Jun 16th 2016, 2:39 Reply

#2 Totally

A bit overdue. I was thinking that Nvidia would have used these parts to take on AMD's Polaris parts should a price war break out. Now I'm not too sure anymore. Posted on Jun 16th 2016, 2:51 Reply

#3 HumanSmoke

Totally A bit overdue. I was thinking that Nvidia would have used these parts to take on AMD's Polaris parts should a price war break out. Now I'm not too sure anymore. Probably more a case of reminding people that there is life beyond the GTX 1070/1080 - especially for those who can't get their hands on the latter. Depending on inventory levels and the GP 104 ramp ( Probably more a case of reminding people that there is life beyond the GTX 1070/1080 - especially for those who can't get their hands on the latter. Depending on inventory levels and the GP 104 ramp ( and the imminent arrival of a more cost effective GP 106 ), you could well see deeper cuts - or more likely, more pervasive MIR's. Posted on Jun 16th 2016, 3:16 Reply

#4 trog100

I dont think Nvidia quoted prices mean that much any more.. :)



trog Posted on Jun 16th 2016, 5:38 Reply

#5 ZoneDymo

someone is feeling the pressure....but way way too late tbh. Posted on Jun 16th 2016, 5:52 Reply

#6 Animalpak

And they call this "cut prices "? Posted on Jun 16th 2016, 5:57 Reply

#7 jaggerwild

Its a slap in the face, as Trog said Don't mean much no more............. Posted on Jun 16th 2016, 6:04 Reply

#8 rtwjunkie

PC Gaming Enthusiast Actually, jist a quick check of Newegg shows prices of 980Ti at least has been cut on numerous models.



MSI Golden Edition: $399. MSI Gaming LE (basically just not overclocked for you): $439. Zotac AmP! Edition: $479. So, it's filtering down. Posted on Jun 16th 2016, 6:05 Reply

#9 Fluffmeister





www.newegg.com/Product/Product.aspx?Item=N82E16814127912&cm_sp=VRCentral-_-product-_-vga-_-na&nm_mc=AFC-C8Junction&cm_mmc=AFC-C8Junction-_-na-_-na-_-na&AID=11552995&PID=2012219&SID= The MSI Golden Edition is $369.99 after $30 rebate, as always it's best to shop around a bit. Posted on Jun 16th 2016, 6:13 Reply

#10 jboydgolfer

rtwjunkie Actually, jist a quick check of Newegg shows prices of 980Ti at least has been cut on numerous models.



MSI Golden Edition: $399. MSI Gaming LE (basically just not overclocked for you): $439. Zotac AmP! Edition: $479. So, it's filtering down. rtwjunkie Actually, jist a quick check of Newegg shows prices of 980Ti at least has been cut on numerous models.



MSI Golden Edition: $399. MSI Gaming LE (basically just not overclocked for you): $439. Zotac AmP! Edition: $479. So, it's filtering down. And they added on that mir for the 980ti golden shwr edition, so it ends up @$370.00,but thats after waiting a month or more .



JESUS! @ thats the 2nd tkme you ninja me regarding the 360 980ti And they added on that mir for the 980ti golden shwr edition, so it ends up @$370.00,but thats after waiting a month or more .JESUS! @ thats the 2nd tkme you ninja me regarding the 360 980ti @Fluffmeister ;) Posted on Jun 16th 2016, 6:13 Reply

#11 Mekopelet

So now you can get a GTX970 for $265?

I guess I'll just wait for AMDs launch of the RX480 for $199 (or $229 for 8gb) which leaked benchmarks (not ocnfirmed though) say it performe better than OC GTX980. Posted on Jun 16th 2016, 6:35 Reply

#12 trog100

decent gaming around the 1080 resolution is about to get much cheaper.. those after 4k are still gonna have to dig deep.. he he



trog Posted on Jun 16th 2016, 7:19 Reply

#13 qubit

Overclocked quantum bit I see that NVIDIA products remain reassuringly expensive. :rolleyes: Posted on Jun 16th 2016, 7:56 Reply

#14 Legacy-ZA

Price cuts? Are you sure? :P Posted on Jun 16th 2016, 8:01 Reply

#15 rtwjunkie

PC Gaming Enthusiast Legacy-ZA Price cuts? Are you sure? :P Yes. I've seen them, as have jboyd and Fluffmeister. Yes. I've seen them, as have jboyd and Fluffmeister. Posted on Jun 16th 2016, 8:10 Reply

#16 Mindweaver

Moderato®™ Yea, waiting on the 480 seems like a no brainer.. If it out performs the GTX970 it's a win in my book, but if it out performs the GTX980 then that's a huge win for AMD and us for $199. We'll see after W1zzard reviews it.

Only thing, even if the performance is true then there won't be enough for demand and you won't be able to buy one for $199 because everyone and newegg included will increase the price until supplies catch up with demand and that's a big lose for AMD. Nvidia will drop the prices on these cards again and everyone will just buy a GTX9XX. Nvidia plays the game and plays it well. Posted on Jun 16th 2016, 8:37 Reply

#17 petedread

Is the 1070 really faster than the 980ti? Lot o people on the net saying 980ti owners have no real need to upgrade to the 1080 and mite be better waiting for the 1080ti.



I'm finding it hard to believe that the 1070 is faster than the 980ti, especially as it is the same architecture but shrunk and running faster, the 1070 is cut down version of the 1080 so less cuda cores. I'm not arguing, I'm not saying it isn't, I'm just asking, if in real world gaming scenario is it really faster than the 980ti? Posted on Jun 16th 2016, 8:44 Reply

#18 rtwjunkie

PC Gaming Enthusiast Mindweaver Yea, waiting on the 480 seems like a no brainer.. If it out performs the GTX970 it's a win in my book, but if it out performs the GTX980 then that's a huge win for AMD and us for $199. We'll see after W1zzard reviews it.

Only thing, even if the performance is true then there won't be enough for demand and you won't be able to buy one for $199 because everyone and newegg included will increase the price until supplies catch up with demand and that's a big lose for AMD. Nvidia will drop the prices on these cards again and everyone will just buy a GTX9XX. Nvidia plays the game and plays it well. Hopefully the long delay from announcement till reviews and availabilty is meant to manufacture a large stock of cards. If so, then the gouging won't happen. At least I hope so.



Here is what I see happens with these price drops, which we know Nvidia does not do. 1) there is a large stock of Maxwells still in the supply chain. 2) people are not willing to buy many 1080's at the inflated prices, and to a lesser extent, the 1070's.



3) Sales records quite possibly show people are still buying the 970, 980 and 980Ti in large numbers. 4) Recognizing this Nvidia says "we're not going to sell alot of Pascals until there is no alternative and they HAVE to pay our new, higher prices." Thus:



5) Massive price cuts on Maxwells to eliminate the "competition." Hopefully the long delay from announcement till reviews and availabilty is meant to manufacture a large stock of cards. If so, then the gouging won't happen. At least I hope so.Here is what I see happens with these price drops, which we know Nvidia does not do. 1) there is a large stock of Maxwells still in the supply chain. 2) people are not willing to buy many 1080's at the inflated prices, and to a lesser extent, the 1070's.3) Sales records quite possibly show people are still buying the 970, 980 and 980Ti in large numbers. 4) Recognizing this Nvidia says "we're not going to sell alot of Pascals until there is no alternative and they HAVE to pay our new, higher prices." Thus:5) Massive price cuts on Maxwells to eliminate the "competition." Posted on Jun 16th 2016, 9:03 Reply

#19 ironwolf

Newegg is currently showing a Zotac GTX 970 card for $239.99/shipped right now according to their newsletter, no codes, no rebates. Posted on Jun 16th 2016, 10:04 Reply

#20 geon2k2

Too bad, nvidia has a tendency to stop support very fast for older cards :( Posted on Jun 16th 2016, 10:17 Reply

#21 rtwjunkie

PC Gaming Enthusiast geon2k2 Too bad, nvidia has a tendency to stop support very fast for older cards :( How so? This seems to be a very common theme lately regarding Kepler. Just because you see no more improvements listed in Nvidia driver release notes does not mean they aren't supporting it. The purpose of drivers is to enable the hardware to work with the OS and games. They also tweak performance, squeezing every last bit of performance from the hardware they can.



There comes a point you can no longer get any more performance from the hardware. For Kepler, it was March, 2015 with 347.88. That would be the point you and others claim they have "stopped supporting" that hardware. :shadedshu:



I for one am not worried. Maxwells, especially higher-end ones will still be valid for some good amount of time. How so? This seems to be a very common theme lately regarding Kepler. Just because you see no more improvements listed in Nvidia driver release notes does not mean they aren't supporting it. The purpose of drivers is to enable the hardware to work with the OS and games. They also tweak performance, squeezing every last bit of performance from the hardware they can.There comes a point you can no longer get any more performance from the hardware. For Kepler, it was March, 2015 with 347.88. That would be the point you and others claim they have "stopped supporting" that hardware. :shadedshu:I for one am not worried. Maxwells, especially higher-end ones will still be valid for some good amount of time. Posted on Jun 16th 2016, 10:26 Reply

#22 TheinsanegamerN

rtwjunkie How so? This seems to be a very common theme lately regarding Kepler. Just because you see no more improvements listed in Nvidia driver release notes does not mean they aren't supporting it. The purpose of drivers is to enable the hardware to work with the OS and games. They also tweak performance, squeezing every last bit of performance from the hardware they can.



There comes a point you can no longer get any more performance from the hardware. For Kepler, it was March, 2015 with 347.88. That would be the point you and others claim they have "stopped supporting" that hardware. :shadedshu:



I for one am not worried. Maxwells, especially higher-end ones will still be valid for some good amount of time. People get thrown off by GCN aging the way it has, a hand AMD was forced to use because they had no replacements for cards like pitcarn, which is still currently being sold 4 1/2 years later. But if you bring up that fact, or the fact that the 6000 series was dropped altogether, while the 500 series still gets drivers, they get all frothy and tell you that the past doesnt matter, stop bringing up stuff nobody cares about, while propagating this nvidia gimped driver rumor.



I am very happy with the support my 770s have gotten, I've not noticed this "gimping" anywhere. Kepler lasted quite a long time, and they wouldnt be replaced if I had gotten 4GB versions. People get thrown off by GCN aging the way it has, a hand AMD was forced to use because they had no replacements for cards like pitcarn, which is still currently being sold 4 1/2 years later. But if you bring up that fact, or the fact that the 6000 series was dropped altogether, while the 500 series still gets drivers, they get all frothy and tell you that the past doesnt matter, stop bringing up stuff nobody cares about, while propagating this nvidia gimped driver rumor.I am very happy with the support my 770s have gotten, I've not noticed this "gimping" anywhere. Kepler lasted quite a long time, and they wouldnt be replaced if I had gotten 4GB versions. Posted on Jun 16th 2016, 10:42 Reply

#23 DarkOCean

they need to cut them $100 more for each because of 14/16nm gpus Posted on Jun 16th 2016, 10:42 Reply

#24 kittysox

The default cut on the 980ti may have only been 125$ but the prices on newegg are far lower. I just grabbed a 980ti msi gaming golden edition for 369$ on newegg. Should last until 1080ti or hell maybe just use it until 1180 Posted on Jun 16th 2016, 10:44 Reply

#25 peche

Thermaltake fanboy yes, now i need to save a little bit for ordering Gigabyte GTX 9XX Xtreme Gaming, hope units will lasts couple of months more!



Regards, Posted on Jun 16th 2016, 10:56 Reply