The other two models, the VPL-VW570ES and VPL-VW270ES, are "lower-end," but they replace models that cost around €5,000 and €4,000, respectively, Sony said. The main differences are that the first model packs 1,800 lumens of brightness, while the latter can pump out 1,500 lumens. Again, take other manufacturers' higher lumen claims with a lot of salt compared with Sony's.

The projectors were unveiled at IFA in Berlin, so they'll probably be available only in Europe. Expect similar models in the US at some point, however. Pricing has yet to be announced, but as mentioned, the lower-range projectors replace €5,000 and €4,000 models, so the high-end model will likely be well north of that, price-wise. All models come in either black or white; the laser-powered VPL-VW870ES will arrive in November, and the other two models in October.

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