Jefferson Graham

USA TODAY

LOS ANGELES - News aggregator app Flipboard released a design update Tuesday, with a new emphasis on providing content based on your interests that Flipboard has identified to push directly to you.

Beyond just offering news from your Twitter feed and publishers, which is how Flipboard has done it since launching in 2010, the app looks to go deeper with topics curated by Flipboard fans on interests as diverse as photography, music, travel and the like.

Prior to the update, "we had a single magazine that was a culmination of everything you’re interested in," says Mike McCue, the co-founder of Flipboard. "That was great for snacking, but we found that people wanted to dive deeper into what they’re passionate about."

Folks reading about topics on Flipboard, like photography or music, would all get the same general content. The new magazines allow users to personalize it to their taste—for instance, drilling down in music to just fingerpicking guitar and banjo, or mirrorless cameras in photography.

Listen to McCue on the #TalkingTech podcast talking about the Flipboard update.