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If Alberta conservatives haven’t noticed, something is happening they should be aware of.

Like a government-insured farmer up at the crack of dawn, Alberta progressives are quietly and dutifully sowing the seeds of their re-election. Their eyes affixed on 2019, they are doing what winning teams do – consolidating their base, refining their message, and deploying their ground game.

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Premier Rachel Notley has already stacked her inner circle with the best NDP brains in the country. Past leadership candidate and party president Brian Topp is her top advisor and chief of staff. Former Earnscliffe lobbyist and BC NDP strategist Marcella Munro is running the government’s charm offensive in downtown Calgary. Anne McGrath, Jack Layton’s former chief of staff, has just arrived in Edmonton to ride shotgun with Topp in the Premier’s office.

That’s just in the official corridors of power. The NDP and their labour allies have assembled their most recognized grassroots and union organizers to head up a new activist group called Progress Alberta. It launched last week with a shrewd earned media strategy and sustained digital content blitz built around the tagline “Alberta: More progressive than you think” and the notion that progressive Albertans are the new “silent majority.”