Porn site XHamster has initiated yet another brand extension delivering 10,000 bottles of branded drinking water to the residents of Flint.

The bizarre brand extension from xHamster looks to help address the fact there is a huge, well-publicsed, drinking water contamination in the Michigan town which is a danger to the public.

Representatives of xHamster volunteered for three days, working with Catholic Charities Center for Hope, to help tackle the issue, in the end offering 10,000 bottles of branded water, part of its pledge to have an impact on the real world.

"There is a lot of talk about helping, but we want this to show we are committed to walking the walk, and not just talking the talk." said xHamster spokesperson Alex Hawkins.

Explaining further, the rationale behind the move, another representative for the company said it has “zero tolerance towards drastic measures or any sort of hurtful towards humanity,” deciding to use its resources to in some way help the individuals affected by the contamination.

The company cited the August 2016 death of porn mogul Mike Kulich, calling him a “dear friend” claiming he was keen for the company to get involved in more charity campaigns.

A statement read: “In the memory of Mike`s past deeds and because xHamster always stand by our words, we did what we committed to. This is only the beginning of the xHamster charity movement which is aimed at bringing good deeds rather than just saying good words.”

The company, one of the most visited porn websites in the world, also made a stand during the North Carolina bathroom bill, releasing details on how many people from the state were accessing LGBT-related content and also blocking porn to raise awareness of the issue.