A customer tests a smartphone during the launch of the new iPhone XS and XS Max sales at "re:Store" Apple reseller shop in Moscow, Russia September 28, 2018. REUTERS/Tatyana Makeyeva

(Reuters) - Apple Inc is planning a new digital video service that will provide original content free to its device owners, CNBC reported on Wednesday, citing people familiar with the matter.

The service will also carry subscription channels, which will allow customers to sign up for online-only services such as those from HBO and Starz, the report said.

Apple, which has been struggling to gain ground for its TV services, plans to debut the revamped app early next year.

Apple declined to comment.