Eaze employees were advised to social distance, regularly wash their hands, and stay home if they felt unwell. Extra supplies were purchased for drivers, like hand sanitizer and disposable latex or nitrile gloves, to keep them safe on the job, and new policies were put into place, such as cleaning off hand-held phones and terminals after every delivery.

Now when Eaze delivery drivers show up at customers’ homes, they are provided with tools, like finger cots, stylus pens, and even popsicle sticks, so that they don’t have to touch the devices with their bare skin. Customers can even bypass using the devices altogether by marking an “X” on their order ahead of time to have the driver sign for the delivery.

The company has also changed the way they do ID verification checks and no longer requires customers to hand their licenses to the drivers. Merely showing the ID from a distance suffices now.

“There’s a lot that has happened,” Ashford said. “And I feel very confident that we've been making the right adjustments and have even been kind of a little bit ahead of the curve.”

Though it might taper off in the coming weeks, so long as the majority of Americans remain in self-quarantine, sales will likely remain steady for cannabis businesses, if not better. Just like with the mass toilet paper shortages, coronavirus is helping us recognize those items that Americans hold most dear.

“It really underscores how many people see cannabis and use cannabis as a tool for wellness,” Ashford noted.

And once this is all over, who knows? Maybe states where cannabis is still illegal will change their tunes and put more merit on the emotional and psychological benefits that it can provide.

But it would be premature to celebrate that just yet. And, with the coronavirus epidemic still ongoing, even rejoicing in the cannabis industry’s sky high sales can seem wrong.

“This is a very tough time. We’re glad to be able to do something that helps people stay in their homes,” Ashford said.

“It’s not a time when we’re like, ‘Woo hoo! We’re selling more cannabis than ever!’ … I don’t ever want to give the wrong impression that somehow this is all good for us.”