Scam and swindle are integral parts of the cryptocurrency market. If your project reaches the ICO stage, be ready for large numbers of various advertising and cooperation offers, approximately 70% of which are fake.

So, here I will tell you about fake detection.

Probably, the largest category of advertising scam is fake accounts. Since we started preparing for the ICO, the FairWin inboxes have been full of e-mails from about ten Martin’s Hacks, at least three DataDashes, a few Decentralized TVs and about five Boxminings.

Once, we were simultaneously talking to two fakes of Decentralized TV.

As a rule, they offer advertising on popular YouTube channels devoted to cryptocurrency subjects. They all work according to one scheme. At first, they write in an open Telegram chat claiming to be bloggers who would like to make a review of our project and ask to contact them.

Top 3 Most Popular Cryptocurrency Hub Articles:

In their private messages, they praise the project and the team, express their interest in the idea, often name quite a moderate price (in comparison with the prices for ICO advertising) or even agree to payment in tokens, but before that they ask for an advance payment in Ether or Bitcoin.

At this stage, we ask them to confirm the account and to write to us from the official e-mail address, Twitter account or any other contact specified in the channel which they ostensibly represent.

The most interesting starts here. Your interlocutor admits that he is not the true Martins Hacks, but his manager, that is why he cannot write to you from the e-mail/account specified on the official page, but can leave a comment or write from another e-mail address.

Practically, the conversation can be stopped here — you can be 99% sure that this is a fake person. After you say that you will not co-operate until the account is confirmed, they continue to write, demand an advance payment, hurry, offer other doubtful variants of verification and annoy your manager in every possible way.

Probably, the best decision in this case is to simply block the account. Sooner or later it will be banned for spamming, anyway.

There are cases when you are really sent a letter from the address specified in the contacts section on the official platform. But don’t be so quick to rejoice. An account can be confirmed from a fake e-mail address.

The easiest way to check the address from which a letter was sent is Gmail. Open the letter menu and press the “show original” button. If the address specified in the letter coincides with the real address, then it is genuine. If not, you’ve been talking to a fake.

The letter from a real person has to look like this.

For the half year that we’ve been working neither the real Boxmining, nor the real Martin’s Hacks have written to us. All the accounts which suggested that we place advertising on these channels turned out to be fake.

Actually, many popular videobloggers and experts do not deal in paid ICO reviews and, accordingly, do not charge for placing.

Probably, here lies their resources’ secret of popularity. Typical ICO reviews, be they video or text ones, can hardly be called interesting content, capable to draw the attention of the audience, that is why they can hardly ever become effective advertising for your project. It is not surprising that truly popular bloggers are not engaged in reviewing ICOs or mingle advertising videos with market reviews, analytics and other more interesting content.

You can read about ICO marketing, bad advertising and fakes in other articles by us:

How to launch an ICO without spending a dime

Bad ICO advertising

Does your ICO need high activity in social media?

Hope, our experience was useful to you.

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