Inside this watch ticks a “Richemont-modified” self-winding calibre that is Ralph Lauren’s first chronometer-certified movement. Other watches in the Ralph Lauren collection feature movements by the likes of Jaeger-LeCoultre, Piaget, and IWC. These are a far cry from what you might think of when you hear "fashion watch."

Overall, the RL67 Safari is a great looking, high-quality casual watch. But perhaps the best thing about it is the price: $3250. This seems just about right to us and should make this a very popular watch for Ralph Lauren.

PS - Was this least expensive watch shown at all of SIHH? We'd venture to say so.