Hello Kitty character has also starred in "Pokemuhi" advertisements in the past

The Japanese pharmaceutical company Ikeda Mohando has announced a campaign for their "Pokemuhi S" itch relief product, where individuals who submit a special form from the product have the chance to win Hello Kitty-branded cases for the itch relief sticks.

The campaign is being run in collaboration with the accessory brand Abiste, and the rhinestone-covered cases will come in pink, white, blue, grey, purple, and gold. Sanrio's Hello Kitty character has also been featured in advertisements for the Pokemuhi product in the past.

Source: Mantan Web