Narendra Nag

Marketing Advisor

For the last nineteen years, Narendra has used a unique combination of communication, coding skills and strategic nous to deliver impact in the many roles he has had.In his last role as Chief Digital Officer at Xynteo � Narendra led a digital transformation effort at a mission driven firm that works with executive leadership at some of the world�s largest companies (Unilever, Shell, Mastercard etc) and builds coalitions to power a new model of growth. Prior to this, Narendra spent six years at Publicis Groupe, using data driven insights to build breakthrough end-to-end influence to commerce programs, leveraging earned, owned and paid channels for clients like P&G, Coke, The Gates Foundation in multiple markets. Acqui-hired to build a digital team in India, he grew the team from three people to 100+ across four cities. Grew business from USD 100K in the first year to ~USD 1.8 million and then went on to build multi-cultural, multi-country teams at the Asia level to serve global and regional clients. He had a win rate of 80%+ over 200+ pitches over six years. This digital journey started with setting up an independent digital shop focused on content + performance marketing with a strong emphasis on tech. With an IBM division as the first client, the model quickly evolved to become white-labelled service provider for mid-sized agencies. This was after spending 9 years as a journalist, across print and television, and being part of the launch team of two television channels. He has always been passionate about the power of computing and the imagination of science fiction, and is driven by the need to make a real dent in the world.