Noonan: Romney running 'incompetent' campaign

Peggy Noonan takes out the dagger and cuts deep in her latest WSJ column, going where few have publicly about Mitt Romney's general election effort:

It’s time to admit the Romney campaign is an incompetent one. It’s not big, it’s not brave, it’s not thoughtfully tackling great issues. It’s always been too small for the moment. All the activists, party supporters and big donors should be pushing for change. People want to focus on who at the top is least constructive and most responsible. Fine, but Mitt Romney is no puppet: He chooses who to listen to. An intervention is in order. “Mitt, this isn’t working.”

She also takes note of the Romney campaign strategy of fundraising quite frequently, with few public events, in the name of stockpiling cash for a final-weeks ad blitz, and calls the logic "slightly crazy:"

... at the end will they make much difference? Obama is said to have used a lot of his money early on, to paint a portrait of Romney as Thurston Howell III, as David Brooks put it. That was a gamble on Obama’s part: spend it now, pull ahead in the battlegrounds, once we pull ahead more money will come in because money follows winners, not losers.

The entire column is not uplifting for Romney's supporters, many of whom are already feeling fairly grim after a rough few weeks, and it's not meant to be. What has been surprising for Republicans, including some of Romney's donors, has been how different the general election campaign has been from a primary campaign effort that was more able to win the day.

On the home page tonight, my colleagues Glenn Thrush and Byron Tau note that the race is not over yet, for all the hand-wringing among Republicans and ball-spiking among Democrats - the fundamentals nationally still have Obama as a weak and vulnerable incumbent.

The race is winnable, empirically. But Romney has been on defense for a solid stretch now, unable to push out his own narrative. And the problem, Noonan is arguing, is less with the team than the man running. Romney has proven impervious to calls to shift strategy in the past, and it's hard to see him doing something dramatic now, with the first debate in two weeks.

His team is hoping for a national approach that can jolt numbers in some of the swing states - like Ohio, where Romney is, according to private polling on both sides, in a hole - and a press narrative that says the race is still close (the Gallup numbers nationally provided some measure of that earlier today). They're also hoping to highlight things like 14-year-old video that suggests Obama believes what his detractors already think he believes.

It will likely take a few factors to shake things up, including a major Obama stumble. It is by no means out of the realm of possibility. But the days are going.

* This post has been updated