Arick Wierson is an Emmy Award-winning television producer and former senior media adviser to former New York Mayor Michael Bloomberg. He currently advises political and corporate clients in the United States, Africa and Latin America. You can follow him on Twitter @ArickWierson. View more opinion at CNN.

(CNN) Let's be honest: The phrase quid pro quo does not roll easily off the tongue of most Americans. Even those already familiar with the term won't necessarily associate it with alleged abuse of power and other behavior by President Trump that House Democrats are calling impeachable.

Arick Wierson

Nope. Americans are never going to agree to removing a President from office for engaging in acts described by a Latin term many don't understand or at least would never use. Same with Republican lawmakers: Until Democrats find a better way to talk about Trump's pressuring the new Ukrainian president into trading dirt on Joe and Hunter Biden in exchange for much-needed foreign security aid (Trump denies that was his intent), this kind of impeachment argument won't change the GOP's political calculus.

No question, the term has surged on Google since the news last month that American ambassador to the EU cum Trump megadonor Gordon Sondland had texted Bill Taylor, the US Ambassador to Ukraine, that there were "no quid pro quos," in reply to Taylor's suggestion that conditioning security assistance on a Biden investigation was "crazy." But that doesn't mean it's moving the needle of public opinion.

What should Democrats do? They need to rebrand Trump's alleged transgressions with a term that most Americans don't need to Google to understand -- one with teeth. Bribery. Extortion. Payola. Shakedown. Ransom payment. There are plenty of better ways to say it than quid pro quo.

Personally? I think Democratic talking points should use some variation of "bribery payment" -- given the constitutional, Article II heft that term entails -- to help average Americans more readily connect to the underlying misconduct alleged.

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