While Mazda leads the game in Australia on many fronts, it falls short in the field of basic smartphone technology and connectivity.

Speaking to media at the 2017 Los Angeles motor show, president and CEO of Mazda North America Operations, Masahiro Moro said technology like Apple CarPlay and Android Auto is on the way.

"Some technology is almost necessary and not just a benefit. This is the 'hygiene' factor in a few years. We are working on that and it will come in 2018," Moro said.

Asked whether it was a lapse in judgement not offering this technology earlier, Moro countered by suggesting it wasn't a mistake, more just a strategy to allow synchronisation amongst markets.

"It's not necessarily a mistake. Mazda has business in over 30 countries worldwide and our approach was to be open source and how to avoid disruption based on location," said Moro.