Seriously, WHERE IS THE GOTH?!?!?

If you advertise as goth you should provide goth music else its false advertising. Industrial is the closest thing there to goth music and it is not goth music.

To emphasis a point I'm going to refer to a couple of events I have DJed at in the past. RvM Adelaide, Klub Plastik and Cybermorph (coming February 2016) are all events that have industrial music. All of them avoided the word "goth" in promo because they didn't want a reputation for being goth, nor did they want to be goth. Being an industrial oriented event (well Klub Plastik was a little different - it was weird) was enough of a hook to get people there. People want industrial alternatives to goth events. The people didn't want it to be goth either.

Hell Neko Nation has had industrial at some of the events they run interstate and they don't advertise as goth either.

An event doesn't need to advertise as goth to do well. In fact advertising as goth can hurt the event when people turn up expecting one thing and receiving another. Bad word of mouth can kill an event. You want people talking up the things you did, not picking apart because of what you didn't do.

Then we have the issue of goth by reputation.

What is goth by reputation? When an event does not advertise as goth, yet people rightly or wrongly assume it is goth.

A lot of non goth events get this. Some will roll with it if they play some goth music. That's fine as they deliver on that reputation even if they don't advertise as goth. Others don't deliver and will often end up being derided for it.

Some events people assume are trying to be a goth event, when in reality they don't want that. That happened with Klub Plastik. I made this to try dispel such ideas and have a little fun at the same time :

