Gene Haas is hoping his new team can make Formula One front-page news in the US when it enters the sport in 2016.

The Haas F1 team is headquartered in Kannapolis, North Carolina but will also have a base in Banbury at the former Marussia factory. Haas is hoping his team's American roots will create a groundswell of support in the USA similar to that experienced by the US women's soccer team at the recent Women's World Cup in Canada.

"An example is the women's soccer team in the US, I didn't even know who that was until they won this soccer event and that was front-page news and cheers, cheers, cheers," Haas said at the 2015 FIA Sport Conference. "I'm hoping that we can have the same effect in the United States for Formula One because all of a sudden there is an American Formula One team and it will be the home team and people are going to cheer for us.

"An American team is going to compete with the Germans and the Italians and I think that has much more international interest than what we do as a team and with the other teams."