Stephen Colbert is taking his satirical "exploratory" campaign directly to the people of South Carolina this afternoon by holding a rally alongside former presidential hopeful and current name on South Carolina's primary ballot, Herman Cain.

The event, entitled "THE ROCK ME LIKE A HERMAN CAIN: SOUTH CAIN-OLINA PRIMARY RALLY," starts at 1:00pm EST.

Watch the entire rally right here and weigh in as it unfolds in the comments.