Though coffee was at the core of its business for many years, today it makes up only about 50 percent of its product, McDaniel said in an interview with the Post-Dispatch. Its coffee and teas are sold under these brands: Ronnoco, Seattle Roast, Coffee House, Wild Horse Creek, Henderson and Camellia. In addition to coffee and teas, the company sells hot chocolate, smoothies, cups, flavoring syrups and condiments.

McDaniel came to St. Louis to take over the helm at Ronnoco in January 2018 after spending 11 years as president and CEO of Phoenix-based Inventure Foods Inc. He left after Inventure Foods was acquired by Utz Quality Foods LLC.

“It’s a great sports town,” McDaniel said of St. Louis. “I kind of fell in love with the Blues and the Cardinals.”

McDaniel is one of three senior executives who have joined Ronnoco in the last year and a half. Chuck Sarosi, who has more than 20 years’ experience at Starbucks, now serves as Ronnoco’s vice president of food service sales and (direct store delivery) operations, and Russ Law is the vice president of sales and specialty channels.

As it added five packaging lines at its St. Louis facility, the company hired eight new employees for its plant and warehouse, a 20 percent increase in employment.