Yes.

Patronage in The Past

Before we get into patronage in the 21st century, let’s look at patronage in the past… why has it thrived and declined?

In the past patronage was rooted in the agricultural society where -

Everyone knows everyone else.

The social class distinction between the patrons and the artists is substantial.

The social class distinction between the patrons and the artists is substantial.

The major motivation behind the patronage system then was power.

Nevertheless, the second and the third motivations behind the patronage system were much optimistic… which included the genuine appreciation of art and the curiosity of the mind.