Chapter 01

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Introduction

We live in times, where science fiction authors are struggling to keep up with reality. In recent years, there has been an explosion of research and experiments that deal with creativity and A.I. Almost every week, there is a new bot that paints, writes stories, composes music, designs objects or builds houses: Artificial Intelligence systems performing creative tasks?

Our research started by wondering about this phenomenon and playfully experimenting with it. This lead to an in-depth investigation, of what we call “CreativeAI”. This document is the first chapter of our adventure into CreativeAI, aiming at establishing a backstory and language we can use to talk about this intricate subject. Our initial intuition was, that creativity is a central force throughout human history — and is currently evolving in interesting ways. In our attempt to understand this phenomenon, we think about creativity and technology in a structured way. We focus on emerging creation patterns, Assisted Creation and Generative Creation, and argue that they are leading to the Democratization and Escalation of Creativity.

The goal of this project is to find a set of guiding principles, metaphors and ideas that inform the development of a CreativeAI praxis, new theories, experiments, and applications. To explore this space, we investigate history and technology, construct a narrative and develop a vision for a future where CreativeAI helps us raise the human potential.

INDEX

Interested to help out bringing AI to studios and agencies in creative industries around the world? We’re hiring at http://join.creative.ai/