Moe's Southwest Grill has triumphed over Chipotle and Taco Bell in the battle of the Mexican fast-food chains.

The chain received the top spot in the fast-casual Mexican category in Harris Poll's annual EquiTrend Study. This is the second year in a row Moe's has been crowned the Mexican champion in the study, which asks respondents to rate brands based on familiarity, quality, and how likely they are to consider purchasing its items.

"Moe's has a unique tie to pop culture and knack for engaging customers that’s appealing to its core consumer," Joan Sinopoli, vice president of brand solutions at Harris Poll, said in a statement.

🙋🏻 if you need [📸 @kingofzones l] #foodporn #madeatmoes #burrito A post shared by Moe's Southwest Grill (@moessouthwestgrill) on May 15, 2017 at 4:15pm PDT May 15, 2017 at 4:15pm PDT

Moe's beat out the one-time category favorite Chipotle, which led the Mexican sector from 2013 to 2015. The chain has struggled to make a comeback in the poll since its E. coli scandal in late 2015.

Baja Fresh Mexican Grill and Taco Bell also beat out Chipotle, coming in the No. 2 and No. 3 spots in the category, respectively.

Nachos. A post shared by Marquis Bias (@marquis.bias) on Oct 11, 2016 at 11:07am PDT Oct 11, 2016 at 11:07am PDT

Moe's was founded in 2000, in Atlanta, Georgia.

#CincoDeMoes is TOMORROW 🌯🎉 Plan accordingly. [📸 @onehungryjew] A post shared by Moe's Southwest Grill (@moessouthwestgrill) on May 4, 2017 at 4:29pm PDT May 4, 2017 at 4:29pm PDT

The chain is known for its free chips and self-serve salsa bar. Moe's menu is full of cultural references, like the "Art Vandalay" vegetarian burrito.

The chain's name isn't an ode to a man called Moe — it's an acronym for "Musicians, Outlaws and Entertainers," Mental Floss reports.

Do you call this queso or hot cheese? #foodporn #madeatmoes #queso #eeeeeats #moemonday A post shared by Moe's Southwest Grill (@moessouthwestgrill) on Apr 17, 2017 at 4:21pm PDT Apr 17, 2017 at 4:21pm PDT

In a review comparing Moe's and Chipotle, Business Insider's Hollis Johnson noted that there was one area where Moe's easily defeated its rival: queso.

"It's rich and savory, and I have no idea what's in it apart from cheese," Johnson writes.

7 days without a burrito makes one weak 🌯 A post shared by Moe's Southwest Grill (@moessouthwestgrill) on Apr 15, 2017 at 8:01am PDT Apr 15, 2017 at 8:01am PDT

Today, Moe's has more than 600 locations worldwide.