But why is Amazon muscling its way into film and television? And what will it mean for viewers? The answer to the first question is simple: it is doing it because it can. Over the last five years a technological revolution has seen more and more people watching their favourite films and television shows over the internet. Instead of waiting for a time in the week when a broadcaster deigned to show the next episode in a particular series, viewers now have the opportunity to watch programmes or movies at a time and a place of their choosing, whether that be in their living room between nine and 10 o’clock on a Tuesday evening or under a tree in their local park on a Sunday afternoon.