Taking an honest and down to earth copywriting style can help you sell your luxury brand. This classic sales letter by Newsweek takes a frank and honest style that manages to persuade the reader that this is a brand they want to be a part of. Whether you are selling luxury cars, hotel bookings or high end fashion, these copywriting tips will work to move sales. Pay special attention to the emotional selling points in the letter.

117 EAST THIRD STREET

DAYTON, OHIO 45402

Newsweek

Dear Reader:

If the list upon which I found your name is any indication, this is not the first — nor will it be the last — subscription letter you receive. Quite frankly, your education and income set you apart from the general population and make you a highly-rated prospect for everything from magazines to mutual funds.

You’ve undoubtedly ‘heard everything’ by now in the way of promises and premiums. I won’t try to top any of them.

Nor will I insult your intelligence.

If you subscribe to Newsweek, you won’t get rick quick. You won’t bowl over friends and business associates with clever remarks and sage comments after your first copy of Newsweek arrives. (Your conversation will benefit from a better understanding of the events and forces of our era, but that’s all. Wit and wisdom are gifts no magazine can bestow.) And should you attain further professional or business success during the term of your subscription, you’ll have your own native ability and good luck to thank for it — not Newsweek.

What, then, can Newsweek do for you?

The answer depends upon what type of person you happen to be. If you are not curious about what’s going on outside your own immediate daily range of concern…if you are quickly bored when the topic of conversation shifts from your house, your car, your ambitions…if you couldn’t care less about what’s happening in Washington or Wall Street, in London or Moscow…then forget Newsweek. It can’t do a thing for you.

If, on the other hand, you are the kind of individual who would like to keep up with national and international affairs, space and nuclear science, the arts — but cannot spend hours at it .. if you’re genuinely interested in what’s going on with other members of the human race … if you recognize the big stake you have in decisions made in Washington and Wall Street, in London and Moscow…

then Newsweek may well be the smartest small

investment you could make for the weeks ahead.

For just 11c a week, as a Newsweek subscriber, your interest in national and international affairs will be served by over 200 top-notch reporters here and around the world.

Each week, you’ll read the most significant facts taken from their daily dispatches by Newsweek’s editors.

You’ll get the facts. No bias. No slanting.

We respect your right to form your own opinion.

In the eventful political arena, in

weeks to come, you’ll read about

JOHNSON – How will government spending for the Great

Society programs affect the nation’s economy?

FOREIGN

POLICY – What settlement is possible in Vietnam? What role for the Buddhists, the army, the Viet Cong?

THE

ISSUES – Our stance toward Red China. Domestic crises

in civil rights, in education, the war on poverty!

What solutions are best?

You’ll stay abreast of events on the world scene as the Kremlin bosses cope with unrest in the satellite nations and with Peking’s bid to dominate Red affairs … as Western Europe develops new economic ties and increasingly competes in world markets … and as chaos and unrest seethe up in Africa and Southeast Asia.

You’ll also keep on top of latest developments in the exciting fields of space and nuclear science. Whether the story describes a manned space probe of the moon or the opening of a new chapter in peaceful uses of atomic fission, you’ll learn the key facts — in plain English — from Newsweek’s regular department on Science and Space.

The fascinating world of art will be reviewed and previewed for you in Newsweek. Whether you’re interested in books or ballet, painting or plays, movies or music — or all of them — you will find it covered fully and fairly in Newsweek.

Subscribe now and you’ll read about

international film awards…controversial art shows at New York’s Museum of Modern Art or the great galleries of Europe…triumphant concert tours by famed virtuosos…glittering first nights on and off Broadway…plus revealing interviews with colorful personalities — authors, prima donnas, actors, musicians.

AND you’ll be briefed on happenings in the worlds of Business and Finance (What’s ahead now for steel output, auto sales? How will the market react?)…Education and Religion (More “machine” teaching? Closer interfaith cooperation?)…Science and Medicine (New breakthroughs in cancer and arthritis research?)…Sports and TV-Radio (New higher standards, less violence in both?)

TRY Newsweek.

Try it now at this special introductory rate:

27 WEEKS OF NEWSWEEK FOR ONLY $2.97

That’s just 11c a week — little more than 1 1/2c a day!

And try it with this guarantee: if, after examining several issues in your own home, you do not agree that Newsweek satisfies your news interests, you’ll receive a prompt refund on unmailed copies.

An order form is enclosed, along with a postage-paid return envelope. Do initial and return the order form today. We’ll bill you later if you wish.

Sincerely,

S. Arthur Dembner

Circulation Director