While the American population took to tea bags with enthusiasm, the British were naturally wary of such a radical change in their tea-making methods. This was not helped by horror stories told by Britons who had visited the USA, who reported being served cups of tepid water with a tea bag on the side waiting to be dunked into it (an experience which is still not as uncommon in the USA as it should be!).

The material shortages of World War Two also stalled the mass adoption of tea bags in Britain, and it was not until the 1950s that they really took off. The 1950s were a time when all manner of household gadgets were being promoted as eliminating tedious household chores, and in keeping with this tea bags gained popularity on the grounds that they removed the need to empty out the used tea leaves from the tea pot. The convenience factor was more important to the British tea-drinker than the desire to control the length of infusion time, hence the appearance of tea bags that did not have strings attached.

by 2007 tea bags made up 96 per cent of the British market

It was Tetley in 1953 that drove the introduction of tea bags in Britain, but other companies soon caught up. In the early 1960s, tea bags made up less than 3 per cent of the British market, but this has been growing steadily ever since. By 2007 tea bags made up a phenomenal 96 per cent of the British market, and there can hardly be a home or workplace in Britain that does not have a stash of the humble, but vital, tea bag.