Mentioned in this article Games: League of Legends

Dutch non-profit blood institute Sanquin and web host GoDaddy sign on as partners for the League of Legends European Championship (LEC).

Both companies will sponsor the league’s Spring Finals event next weekend in Rotterdam.

Attendees who sign up to donate blood will receive the Vladimir champion in League of Legends . GoDaddy’s activation will be revealed at a later date.

Riot Games Europe has revealed two additional sponsors for its LEC Spring Finals event taking place April 13-14 in Rotterdam. Sanquin, a Dutch blood bank, and GoDaddy, a domain registrar and web hosting company, will lend their support to the event along with the league’s regular season sponsors.

Sanquin previously partnered with Riot Games for the #MyFirstBlood blood drive campaign in August 2018, and sponsored the first ever Dutch broadcast for the Summer Finals of the European League of Legends Championship Series (the previous name for the LEC).

Similar to last year, Sanquin’s logo will appear every time “First Blood” is achieved in-game. In addition, attendees at the Spring Finals who sign up to donate blood will unlock the League of Legends champion Vladamir, whose attacks and character are themed around blood.

More information on the collaboration between the LEC and GoDaddy will be revealed at a later date.

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Today’s announcement follows news last week that Beko would serve as the LEC’s official domestic appliances supplier for 2019. It joins a portfolio of league sponsors that includes Kia, Shell, Red Bull, Foot Locker, as well as gaming brands Alienware, Logitech G, and DXRacer. Lagardère Sports is the exclusive marketing agency for the LEC, as part of a multi-year partnership focusing on commercializing the regional competition.