The parking industry is 32BJ's latest target, after a successful, yet protracted, campaign at Philadelphia International Airport that ended in June, where the union and workers were able to double the wages of wheelchair attendants, baggage handlers, and cabin cleaners. The focus on all employers, instead of one-off campaigns, is intentional, said 32BJ vice president Gabe Morgan, if more resource-intensive. If only one contractor's employees unionize, then a company could drop its contract and go with another, nonunion contractor that charges less. An industrywide approach sets standards, Morgan said.