The models are actual game rangers from around South Africa and Botswana who volunteered to pose naked for the cause. The photographs includes the rangers, naked but not totally exposed, in various poses to create a sexy, arty and humorous feel.

Along with the photographs of the rangers, the calendar includes text about the plight of the rhino and the experience of rangers on the frontline of the rhino wars.

“I used to see some of the [social media] posts about rhinos in pain after having their horns hacked off – terrible photographs. Over time, I realised that I cared. But by just liking or commenting on something on Facebook, it wasn’t really achieving anything,” said Borain.

“Rhinos aren’t a cute, cuddly little dog or kitten that’s been abused. It’s in people’s nature to help something so sweet. While the rhino is a majestic, beautiful creature, he’s not that cute, cuddly little thing. So they’re often at a disadvantage.”

Lee Dicks, one of the rangers included in the calendar (May), said he’s proud of his decision to volunteer to take it all off. “It was an absolute honour to be involved in this and I urge those who ‘dare to bare.’”