November 5 Update: We’ve just added a bunch of new BlizzCon-premiere items to the online Gear Store, including brand-new Overwatch hero shirts, an adorable waving Cinder Kitten, Hearthstone wallets, and much more. Check them out in the BlizzCon 2015 section of the Gear Store!

The BlizzCon® 2015 online merchandise sale has begun! Beginning today, October 16 through November 8, BlizzCon attendees and Virtual Ticket holders have access to a treasure trove of BlizzCon-premiere loot through the Blizzard Gear Store. The virtual aisles are loaded with new items debuting at the show, along with some BlizzCon classics—visit the BlizzCon section of the Gear Store to check out what our master crafters have worked up.

To access the BlizzCon sale, simply head to the Blizzard Gear Store (gear.blizzard.com), and log in using the Battle.net account you used to purchase your Virtual Ticket. Each of this year’s BlizzCon-premiere products will be marked with a BlizzCon logo.

If you’re attending BlizzCon in person, use the account on which you redeemed the BlizzCon Digital Bonuses code sent to you via email earlier this year. If a friend bought your ticket for you, ask them for your code—remember, it also grants you a Virtual Ticket and this year’s in-game goodies—and head to www.battle.net/code to redeem it.

Supplies are limited, so if you spot anything you like, make sure to order early. All orders will be shipped upon receipt—so the sooner you order, the faster you’ll get your BlizzCon swag. Keep in mind that orders are shipped from the United States, so international shipping rates may apply. We’ll also be adding new items once BlizzCon gets underway on November 6, so be sure to check back in then.

Happy hunting!