Sales of the pharmaceutical drug Ambien have plummeted nearly 300% in recent weeks as doctors nationwide have begun prescribing AMC’s new series about the personal computer industry in the 1980’s, “Halt and Catch Fire,” as an alternative to the drug for patients’ dealing with insomnia. According to Dr. Harold Stanley, who works at the renowned Mayo clinic and specializes in sleep disorders, not only is “Halt and Catch Fire” much more effective than Ambien with helping patients fall asleep, but it doesn’t have any of the drug’s potentially fatal side effects.

“The only side effect in watching ‘Halt and Catch Fire’ we could find, is that it really makes you miss ‘Mad Men’ and ‘The Walking Dead,’” Dr. Stanley told Hollywood & Swine. “In dealing with extreme cases of insomnia, I recommend patients watch ‘Halt and Catch Fire’ followed by a dose of AMC’s other boring new series, the Revolutionary War spy drama, ‘Turn.’”

Although “Halt and Catch Fire” has struggled in the ratings during its first season, AMC believes it has the chance to become the biggest show on TV if doctors continue to prescribe it to patients as an insomnia cure. In fact, AMC President Josh Sapan revealed exclusively to Hollywood & Swine the new slogan the network came up with to promote “Halt and Catch Fire.”

“Start your week with a good night’s rest, watch ‘Halt and Catch Fire’ Sunday nights at 10 p.m. on AMC,” Sapan said. “60 million people currently struggle with sleeping in America. That’s why we believe ‘Halt and Catch Fire’ could eventually post Super Bowl type ratings.”