In a family court system that some say is tilted to favor women, attorney Kenny Leigh makes no apologies — he is in business to serve man.

Leigh, who has six offices with 13 lawyers from Boca Raton to Jacksonville, said he started gearing his practice to men about 10 years ago, when he realized that women often were given the benefit of the doubt, at men's expense, when it came to divorce settlements, alimony and child custody arrangments.

"In family law, men are not treated fairly," said Leigh, 43, who is based in Jacksonville (and is happily married with four children). He criticized the court system for reducing many fathers to being "a visitor and a paycheck."

"Anyone who practices family law knows I'm right," he asserted.

Leigh's website and billboards are explicit about seeking an exclusively male clientele. And his firm is not alone.

While the specialty remains uncommon, a handful of firms throughout Florida have taken a similar approach. It's a narrow market, lawyers say, but most major cities have at least one firm dedicated to men. There are also firms that focus on women, but their numbers are smaller, American Bar Association officials said.

Practitioners say they bring expertise to an arena they think favors women. Skeptics, however, worry that it fuels a gender war and undermines attempts to minimize conflict in cases loaded with emotional baggage.

Jeffrey Feulner's legal practice, displayed on billboards throughout Central Florida, leaves little room for doubt: "Men's Divorce Law Firm." Feulner and his three colleagues — all women —occasionally will work for a woman, but the firm is built on the XY chromosome.

Feulner, 41, began focusing on men after going through a paternity dispute and, later, a divorce. He said he was treated fairly in court but discovered that other men thought the system was rigged.

Florida's divorce and custody laws are gender-neutral, but Feulner, Leigh and others argue that women benefit from traditional beliefs that mothers should be primary caregivers, while fathers serve as breadwinners.

Neither the American Bar Association nor the Florida Bar has weighed in on the issue of male-oriented firms, but some lawyers are uncomfortable with the idea and reject the premise that men are routinely mistreated in family-law cases.

Nancy Dowd, a professor at the University of Florida's Levin College of Law, worries that firms touting themselves as defenders of "men's rights" may feed in clients the notion that they're going into battle rather than seeking reasonable solutions. Ideally, she said, family-law attorneys and clients should try to defuse confrontation.

"I don't think it's particularly productive if a firm presents itself as 'If you want to beat up on your ex, we'll be there for you,'" said Dowd, director of the school's Center on Children & Families.

Feulner and Leigh dispute the notion that men-focused firms make difficult situations even harder, saying the level of conflict is established by the time a client calls. But Leigh acknowledged that most men he works for are bracing for battle.

"They know it's going to be bad," he said, "and you don't want to bring a knife to a gunfight."

Some of the advice men's-rights attorneys offer is common sense: Keep a diary to document your parental involvement, for example. But not all the counseling is that benign.

At DadsDivorce.com, a site affiliated with a leading fathers'-rights firm, a note warns men that their wives' goal is "to bleed you dry and beat you into submission." It suggests that men "lay out a trap-line" for their wives and "bait her" into making a mistake.

Lee Goldberg was spared that level of drama when he and his then-wife split about three years ago. Goldberg, 38, said he and his ex-wife addressed most of the financial and child-care issues on their own. Goldberg has an 8-year-old daughter.

To tie up loose legal ends, Goldberg hired Feulner. He suggested that Feulner be the only attorney involved, but his ex-wife was uneasy with that. She was concerned, he said, about hiring a firm billing itself as a male-focused practice.

"I can see how that might instill some concern in a wife," Goldberg said.

Ultimately, she hired a lawyer, and the divorce went relatively smoothly. Goldberg said Feulner's firm was responsive and sensitive. The most critical help it provided, he said, was arranging the logistics of child-sharing. Goldberg and his ex-wife split time with their daughter evenly.

"That was very important for me," he said.

Many firms like Feulner's advertise heavily. For some, the "men-only" message is primarily a marketing strategy.

Feulner, 41, said turning women away raises, for him, "potentially serious issues" about professional conduct. Leigh, however, has no qualms about limiting his clientele.

He likened it to a personal-injury lawyer representing only accident victims, not the company or person being sued.

"It's like we're picking a side," Leigh said, "rather than picking a gender."

rolmeda@tribune.com, 954-356-4457