It doesn’t come as much of a surprise, but Samsung’s Galaxy S5 is poised to become the next big thing in the Android market. According to Localytics data from April 11th to April 18th, the Galaxy S5 already makes up 0.7% of the every active Android smartphone in the world, just one week after release. Considering the sheer number of Android devices on the market, this is quite an impressive feat, even for the reigning champion.

Putting the achievement into perspective, Localytics notes that Apple managed to capture 1.1% of the iOS market one week after the release of the iPhone 5s. Apple dominated the conversation for months, but Samsung had to contend with a very strong competitor in the form of the HTC One (M8) this quarter. The fact that the adoption rate is still so close speaks volumes about Samsung’s penetration in the Android ecosystem.

The United States led the pack in terms adoption, accounting for 64% of all Galaxy S5 sales last week. Europe brought in 23% and everyone else took the remaining 13%. The numbers are more skewed toward the American market than expected, but Localytics mentions that the phone still hasn’t been released in many European countries. Check out the Galaxy S5 adoption rate compared to that of the iPhone 5s below.