This was a particularly bad day to forget his Garmin and phone, as Josh describes:

"It was hashtag new kit day, and hashtag my sock game was particularly strong. Not to mention there was some prime hashtag lightbro going on."

That wasn't the end of his experience, as Josh re-mounted to ride home he realised:

"I just don't really like riding bikes. You sit on an uncomfortable chair, spin your legs for a few hours, and just go back to where you started. Who needs that?"

La Velocita questioned Josh about his plans for when he gets home:

"Well, I'll have to phone at Rapha, at Fizik official, at Ridge Supply, and at Kask helmets to tell them that I was wearing their gear. After that, I'll list my hashtag Italian stallion on bicycle market. I don't even want to look at it any more."

The explosion in use of electronic devices and social media platforms raises questions about why people ride bikes. For Josh, there is no future in cycling due to his data disconnection:

"Without my devices there isn't a single PR, selfie, KOM, or kudos from this ride. I can't even analyse my training peaks data. How will brands be able to like photos I tagged them in? This shit is pointless."

We at La Velocita urge all cyclists to be diligent when packing their ride gear. Consider putting your Garmin into the mount, and packing your jersey pockets the night before you ride.

Read more hard-hitting news: