Epocum is a decentralized application (Dapp) based on Ethereum blockchain which allows the creation of decentralized referral links through which businesses can increment their web traffic by paying others to bring visitors to their website. All of this in a decentralized way, without intermediaries and with an autonomous network as a backbone that validates the web traffic in order to make the process transparent and secure both for the advertisers and promoters.

This process is called smart sharing contract (SSC) and it can help people start an online business, web-owners that want to increase their web service traffic, startups that want to became popular on social channels, blogs and newspapers that want to spread their content, enterprises that want to expand their business internationally, influencers to find companies and make deals without intermediaries, websites and product marketing, improve the transparency of PR and promoters, marketing strategist to have real transparent data to analyze, simple users to make profit from posts that they would share anyway, etc…

Let’s see how this is possible!

Boost your business

Who starts an online business (blog, e-commerce, startup website, etc.) need an initial boost to be seen by the internet. The best way to do it is to make people share your content in order to be seen and create your own community. Unfortunately it’s sound easier than it is: sharings on socials (in particular on Facebook) are decreasing year by year and the sharing by fake users (if you manage to find a service that offers it and it’s not a scam) is not useful at all because those users don’t have real people to who show your content. Yes with fake likes and shares you can bypass Facebook and Twitter algorithms, but without real people on your community, you are still at the starting point.

With SSC instead, people are real and they share your content with their real friends on a social network: this creates interaction with your content and creating interaction is the best way to start creating a community.

So businesses can use decentralized referral links to make their website seen, create awareness and increase your community. And all of this without intermediaries, with drastically lower prices and in a transparent and secure way.

Expand brand internationally

Another thing that happens usually is a company that wants to expand its brand internationally, let’s say a t-shirt e-commerce. What that e-commerce can do is to use SEO and social networks ads. Those systems if used well are a good starting point but at the same time they don’t work so well anymore, especially social networks ads: if someone has more money than you and want to outmatch your ads you are out; also, because people are conscious that what they are looking at it’s an ad, they are more reticent to interact with your contents.

With smart sharing contracts instead, the dlinks that people share show up like normal posts, without any ad alert, so people are more likely to click on the post content.

Use influencers to sell products

What can happen is a company that wants to sell a specific product and search for someone that can advertise it’s product on the internet. So unlike before this company doesn’t want generic traffic, what they want is the higher possible ratio between general traffic and sells.

Influencer marketing is just at the beginning

What those companies can do thanks to Epocum is find an influencer e make a deal with him, in particular, generate a smart contract where the company deposit on the smart contract the amount of the reward, the influencer accepts the contract, create a link and to his job. This way the company can be sure that they will pay only when the influencer actually brought them the users established initially and the influencer can be sure that once he provides the company with that web traffic he will surely receive the money because the smart sharing contract will automatically close and pay the influencer accordingly.

Conclusions

So SSC isn’t just a breath of fresh air in the landscape of advertising but it’s the solution to a need that exists on the market and that nobody managed to fill so far.

Epocum and smart sharing contracts seem to have a bright future because:

So far there are no online agencies that can offer online sharing services : the few that are on the internet are a scam and off the internet you have to rely on advertising companies, something that many newly created or medium/low services cannot afford.

: the few that are on the internet are a scam and off the internet you have to rely on advertising companies, something that many newly created or medium/low services cannot afford. At the same time in the blockchain world, cryptocurrencies based on a service that are really used by people are really rare and perhaps Epocum, which already has a working product, can easily battle with other dapps.

and perhaps Epocum, which already has a working product, can easily battle with other dapps. The influencer marketing is not yet a saturated market because only a small percentage of brands currently use influencers marketing and that number will continue to increase over the next years. What happens now is that there aren’t many tools that influencers can use in order to find clients and do their business.

Now thanks to Epocum and smart sharing contracts influencers, web owners, companies and brands could use those tools to maximize their revenue stream and enter a new era of advertising.

Resources

Introducing Epocum and Smart sharing contracts

Epocum website

Epocum twitter: https://twitter.com/epocum

Epocum telegram: t.me/epocum