Landing pages are a great way to draw in new customers. They can sum up the benefits of your products and services briefly and are often intended to target a certain segment of visitors. Yet it can require a bit of effort to create a professional and engaging landing page that will encourage visitors to make the conversion to customers.

You may want to create a landing page that does not require you to do coding or create your own professional designs, but you still want it to look great. An automated landing page generator will allow you to create a professional landing page without a design team or a developer.

How to Use a Landing Page Generator

With most landing page generators, you can insert images, text, and code if you wish. You don't want to add too much content, because your landing page should be fairly brief so you don't scare off visitors. If they are curious about signing up or purchasing, they are on the landing page to learn some quick reasons and benefits. They do not want a full list of your products and what they can do, so keep it simple.

Select colors and images that are consistent with your brand, so the landing page looks recognizable to visitors.

Create a Targeted Landing Page

Every landing page that you create should have a clear purpose. Whatever you are trying to get the visitor to do (purchase, click, sign up, convert, whatever) you should present that clear message to the visitor. You will need to include a call to action that is clearly visible to the visitor without scrolling further down the page. You don't want visitors to have to scroll through the landing page to find what they need.

You don't want a lot of content on your landing page, but you do want clearly defined sections, like an engaging header, possibly a signup form, images and so on.

Highlight solutions, not features. You don't have much time or space to win your customers over with a landing page, so you have to make the most of it. Focus on the most important benefits of your products and services.

Different landing pages will suit different visitors! Don't try to reach everyone with the same broad landing page. Focus instead on creating targeted landing pages that will entice specific segments of visitors.

An image or especially a video, if you have one, is great to include on your landing page. A strong visual aspect can help visitors quickly understand what you're advertising and whether or not they wish to convert.

Now you have some tips on how to create an effective and engaging landing page. Sign up for a free SimplyCast account to create a landing page today with our landing page generator software!