TNL Take: Last year Bud Light made a big splash with their first investment within eSports.

While the program wasn't perfect and did receive some negative feedback most missed the bigger picture:

Alcohol brands have previously barely sponsored Gaming let alone eSports - that's a huge first

This was Year 1 for a major brand to enter a new space - plenty of valuable education will come from the first integration

A/B InBev spent $1.4B on the NFL alone for Bud Light to be the NFL's official beer sponsor through 2022 - any eSports leagues that may want a piece of this?

Now Bud Light has greatly extended it's program in 2017 and here's a breakdown of the various elements to their new eSports investment.

/01 BUD LIGHT ALL STARS 2.0