We all know that guy… “I saw a TED talk about blockchain, that shit is going to tear down the corrupt system and change the world, yo! We should jump on the wagon early and start a blockchain project!”

Instead, look for a (great) customer problem first

Great products solve great problems. Look for that jackpot problem that you can solve for your customers. Try to avoid mosquito bites (frequent light problems) and shark bites (unfrequent severe problems). That real world shocking solution solves the jackpot problem that is both severe and happens frequently.

Only when you have found a great problem to solve, see if you can use digital technology to solve it. Did you hate being ripped off by shady taxi drivers? Well, Uber solved it pretty well with a simple mobile app.

By the way, just take my word for it, there are virtually no problems that blockchain solves better than a centralised system.

BLOCKCHAIN BASICALLY SUCKS.

You need an anti-Blockchain Douche system

Your company needs to have a structural process to validate ideas. It needs to be continuous, unambiguous, replicable and effective.

Ideation Funnel crash course (more info here):

When validating an idea, ask 3 questions first:

Does it help our Strategy forward?

forward? Does it solve a Customer problem?

problem? Do we have the Capabilities?

Based on these 3 questions, you can decide if you will go forward with the project, give it a priority and integrate them in the project roadmap.

Lastly, decide if you will launch it as a startup speedboat, a mothership initiative, or something hybrid.

The Ideation Funnel, the ultimate anti-Blockchain Douche system!

PS: Don’t be a Blockchain Douche

Really… Don’t.