Since the last article elaborated on some of the concepts, I believe that you already had some basic understanding of HTML 5 and Egret. In this article, I will lead you to an in-depth look of Egretia's white paper to understand why this project is special and to really see its value.



In order to understand this project, I specifically visited several friends who are currently engaged in developing H5 games. I learned from an inside point of view about some pain points game developers have at this stage:

"Not only product R & D investment is expensive, we are also afraid of fierce market competition"



"If the game business itself can get financing easier, then there is no need to choose to sell the company to the party we don’t like."



"No matter what kind of promotion events, before it making profit, developers must first invest their own money. Besides, all projects are investing money to promote themselves, some big companies are very rich. So I just wondering when is it possible for us the entrepreneurs to dance in the center."



"Not all games have third-party agency channels to help you invest money for promotion, and the WeChat game itself belongs to light applications. Marketing efforts also depends on the team itself."

After I listened to their complain, I could feel the pain point is at Technical strength, content research and development, promotion investment, and so on. These factors about money and resources have limited the entrepreneurs' ability in the developing independent games, and may even fail them in this industry.



These are some pain points among game developers. Let’s see whether blockchain + games can solve these problems. So I really want to find out, what the new method or solution that the blockchain can contribute in the game industry?



1. Game Ecological Settlement System

Egretia Token Economy System

The use of Egreten Token as the settlement system for the game ecology means that the "Game Coin" in the previous game becomes a "blockchain asset" that can be circulated on the exchange. As shown above, advertisers, developers, gamers, and virtual goods trading platforms are all linked together by Token and become a new kind of economic lubricant.



What are the benefits of doing so? In the traditional gaming world, if you want to convert US dollar into game coin, you are limited to do trading just in the same game. For example, Steam has its own coin system. You can use the US dollar to charge your Steam account. And there does not seem to be a clear pricing standard. There is a lack of connection between game assets and legal US Dollar currency.



For example, recently Steam game called "PlayerUnknown’s Battlegrounds" got really popular around the world. Myself is not a player like to buy stuff in the game anyway. Because there is not much motivation for me to buy skin, because I know that it is impossible to sell what I brought in any other places.

But in the future, if the ordinary game coin is replaced by “blockchain assets”, the distance between game properties and money can be infinitely close. Even game properties can be directly equivalent to money. That’s because the blockchain assets can be sold directly on the exchange, and the game token you brought can be exchanged and resold just like any other real items! And because connected to blockchain, Token can be globally accessible, after a couple years, token may be much easier to use than the original legal currency.

The game design also could have new possibilities because of the existence of the Token. For example, difficult to get or rare equipment can indeed become valuable, made the rules of the game could involve some economic thought inside. Bitcoin mining is based on Proof of Work. Can the time and attention spent in the virtual game world be used as another form of PoW to make the player earn Token? There is a lot of imagination space for new gaming rules in future and some people might be able to make a living by just playing games.

2. Game Equipment Trading Platform

Not only the game currency can be Tokenize, game equipment can also be Tokenized. Game coins and equipment could become your “private real estate” at the same time. What does it mean? We need to understand more deeply about the meaning of Tokenization of game equipment now.

Once an item is Tokenized, it means that you have own it completely. This is a great invention of the capitalism economy that confirms individual ownership. Because of the existence of the blockchain, it is very easy to make sure who has the right. After the equipments are created, they can exist forever. Even if the game disappears, this equipment is still in your hands. Of course, forever does not mean that there is always a price for certain equipment, the market value of the equipment is also determined based on the relationship between supply and demand.

3. HTML 5 Blockchain Engine Architecture

At the bottom level is the Egret Engine, which helps developers to develop H5 games and solve technical pain points. This set of component can easily add blockchain-related APIs.



On the right side of the middle blue section, we can see there are several APIs.



1) KYC certification API: It can safely and reliably protect user's information, and user information can also be used to access games through API calls;



2) Game API: This API can make it easier for developers to make games into blockchain+ games, helping developers save a lot of time;



3) Data API: This is the most interesting one, because the game industry at this stage is sometimes criticized its data are vague and opaque. Developers have full control of the product, many virtual items are not priced well, game issue is not well controlled, and some games simply want to increase profit. If the data and key rules of the game can be linked, the overall data of the game ecology will become more open, transparent and fair.

4. Game Advertising Platform

A more accurate advertisement and operation system to solve the pain points of lack of game promotion resources. Because of the blockchain contained the historical information and records of KYC users, advertisers can place ads more accurate. Game developers can reduce the cost of operations, they do not need to spend a lot of time thinking about how to add ads and how to get the advertisers. And because of Token system, game developers, advertisers, and players will be more flexible with regard to advertising and operations. Players who invite friends can earn Token, and players who like certain types of ads can also get Token reward. The player’s historical data can be protected and generate value for themselves. Even more, in April Egretia announced to build strategic partnership with Merculet. Merculet is a blockchain project that helps companies and applications grow. This alliance is believed to be beneficial to the overall game ecosystem on the Egretia platform.

We had many discussion of the game + blockchain mechanism above, but we must not forget the production relationship change blockchain brought for game developers. Because of Egret engine was originally an open source development tool, after the introduction of Token, developers in this platform may also form a new type of production relationship. Egret can use Token to attract more developers to contribute to this open source engine.



Peter, founder of Egretia, also said in an interview with reporters earlier that some of the Egret tokens will be used to build the entire game ecosystem. Good ideas and game products will be supported by Egret Token, which will further reduce the burden on game developers. For developers who really have a good idea and love to create games, they can focus on making great products, Egretia can taking care of the rest of the things.



After reading these analysis, the pain point of the Html 5 game industry mentioned at the beginning of the article has got a new solution. I am really looking forward to the future of Egretia!