Well, that didn't take long.

Streaming device maker Roku pulled the plug on conspiracy theorist Alex Jones and his Infowars channel after having it among its content offerings for less than a day.

Roku on Monday added Infowars, which had been banned back in August from many online outlets including Apple Podcasts, Facebook, LinkedIn, Periscope, Spotify, Stitcher and YouTube. Twitter also banned Jones and the channel in September.

Roku's move quickly led to the appearance and spread of a #BoycottRoku hashtag decrying the channel.

Tuesday night, Roku removed the channel, noting on Twitter: "After the InfoWars channel became available, we heard from concerned parties and have determined that the channel should be removed from our platform. Deletion from the channel store and platform has begun and will be completed shortly," the company tweeted.

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On Infowars.com, Jones said the channel was actually "a fan-made channel with no direct involvement by us, and due to our general popularity it began trending on Roku.

He blamed "Democratic PR firms" with leading a crusade to get Roku to ban the channel and with "pushing the myth that my broadcast had encouraged listeners to visit and harass the families of Sandy Hook victims, which is an outright lie and a total fabrication," he said. "This is simply censorship."

Jones, who has charged that the 2012 Sandy Hook Elementary school shooting was staged, has been sued by some families of the victims killed in the shooting for subjecting them to death threats and harassment from his followers.

Those families on Friday were told by a Connecticut judge that they can review Infowars' financial documents.

One of the lawyers representing several Sandy Hook families suing Jones, Josh Koskoff, had called for Roku to remove the channel. “Roku’s shocking decision to carry Infowars and provide a platform for Alex Jones is an insult to the memory of the 26 children and educators killed at Sandy Hook," he said.

Roku spokesman Eric Savitz said the streaming platform had hosted a channel requiring Infowars subscription authentication "for a number of years." A new version that did not require authentication had been recently submitted, too. "We took down both versions last night," he told USA TODAY.

Initially, Roku cited a First Amendment defense in adding the channel. "While the vast majority of all streaming on our platform is mainstream entertainment, voices on all sides of an issue or cause are free to operate a channel," Roku said in a statement. "We do not curate or censor based on viewpoint."

Contributing: The Associated Press

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Follow USA TODAY reporter Mike Snider on Twitter: @MikeSnider.