Obviously Kevin Feige hopes that the audience likes the movies that his company is putting out, but that goes without saying, and isn't the most ambitious hurdle to clear. Beyond that, though,Feige and Marvel are looking to make films that have staying power - and doing that is much, much more difficult, and is also kind of impossible to plan for. Being relevant years later is a barometer of success that isn't readily apparent when a movie is first released. But as the producer told The Costco Connection, Marvel Studios is no longer the new kid on the block: it has been around for a decade, and its first film Iron Man still holds up, is still widely discussed, and is considered one of the most important comic book movies in history.