Sixty-odd years ago, a generation of young hedonists rebelled against their parents. They rejected the values of the previous generation, and celebrated the birth of youth culture with music, alcohol and drugs; expressed themselves through partying, experimentation and exploration.

These days, though, many of my generation of young adults are rejecting the alcohol and drug-fuelled excesses of the Baby Boomers and their successors Gen X. We're rejecting our parents' values, too. A survey this week talks of the 'Wellonists': 42 per cent of millennials are drinking less than their parents (in fact, many believe getting drunk belongs to 'an older generation'); the average young person drinks just five units of alcohol a week; 71 per cent favour 'revitalising' smoothies over alcohol.

The study, by Eventbrite, also reports that well over two thirds (68 per cent) would spend their last £10 at a weekend festival on food rather than drinks; their ideal first date isn't the pub, it's a food festival.