The Dallas Mavericks are in the middle of a branding crisis. The Mavericks' city-edition jerseys have been lackluster in every iteration, partly because the city of Dallas itself doesn't have much of an identity. So instead of coming up with poorly received designs, the Mavericks organization should hand the pad and pencil over to someone who has achieved much success in the fashion design world, Virgil Abloh (Creative Director of Louis Vuitton, CEO of Off-White).

Much like Mark Cuban did in the early 90s with Sean Combs (P. Diddy), the Mavericks can be the apple of the league's eye, with the coolest jerseys on the court. Mr. Abloh has seen nothing but excitement and adoration with everything he touches. Let's let him do his magic on the city edition uniform, and watch as players and fans become even more excited, and free agents and new fans are attracted to the sleek, cool, and clean design produced in collaboration with the Mavs' organization.