Not many people would have imagined that a startup from Indonesia would be listed on the coveted Fortune 50. It was also quite unthinkable for an Indonesian company to get its funding from global leaders like Google and Tencent. However, braving all these unfavorable odds, a Startup from Indonesia established itself to be a global name in the field of ride-hailing and on-demand services. It has also gone on to become one of the most powerful brands in Indonesia and is expanding into other Geographies. It has grown so well that it has its own funding wing which is funding cloud kitchens in India and transportation services in Bangladesh.

We are talking about Go-Jek, the first Indonesian Unicorn and the multiservice ride-hailing and on-demand services provider.

Go-Jek can be considered quite an innovation. Mostly, the on-demand revolution is attributed to Uber. There is no question that Uber is what heralded location-based on-demand services to the world. However, Go-Jek went on to prove that you can provide more than one service. This service is not only confined to transportation but even to many other services that need a user’s location and demand.

Just like how ‘Tube’ became a standard suffix for video streaming because of YouTube, ‘Go’ became a standard prefix for on-demand services in Indonesia because of Go-Jek.

A brief history of Go-Jek

The word ‘Go-Jek’ comes from ‘Ojek’, the most common bike taxis of Indonesia. The founder of Go-Jek, Nadiem Makarim, Graduate from Brown University and Harvard observed something on the roads of Indonesia. There are instances when these bike taxi drivers did not have any person to pick up. On the other side, there were people who were constantly on the Lookout for this bike taxis but could not find one.

He decided to bridge the gap by creating a service. Go-Jek started as a small call center with just 20 drivers. Today, Go-Jek has grown to be more than a million drivers strong and it offers more than 18 different services.

A digress… for Super Apps

Right from the days of the Swiss army knife, there has always been a fascination for incorporating multiple services into one small package. In the context of applications, it would be a great offering if users will need to download only one application form where they can request for multiple services. These kinds of applications are applied named super apps.

WeChat can be credited with the awesomeness of bringing SuperCops to the world. In addition to being an instant messaging app, WeChat also brings a lot of other utilities like payments, search engines, and even augmented reality.

What made Go-Jek different?

It is quite evident that Go-Jek was not the first super app. However, what Go-Jek did right was to bring similar apps and services together. Today, Go-Jek offers more than 18 different applications that offer location-based utilities.

The utilities include but are not limited to courier pickup, massage services, automobile servicing, food delivery, medicine delivery, beauty services, bill payments, video streaming and even fuel delivery with a partner Pertamia.

It can be observed that all the services require the location of the user and it goes in line with the services that Go-Jek is already providing. For instance, to use their ride-hailing applications, you will need to have a payment instrument integrated. This would enable them to offer payment services and bill payment solutions. At the same time, using their user data and GPS, they can offer multiple location-based services which include beauty and massage services as seen before.

Go-Jek is not a demonstrator for super applications. It is more of an example and a success story for location-based multi-services. This reduces the need for users to toggle between multiple applications.

Learning to grow big from Go-Jek

As seen earlier, when Go-Jek started, it started the fleet of about 20 drivers with just one mode of transportation. 2015 can be considered the most eventful year in the history of Go-Jek.

Go-Jek launched its Android and iOS applications for transportation in January. In March it expanded geographically to Bali with 300 riders. In April the same here, it launched its food-service and also expanded to Bandung.in August 2015, Go-Jek recruited a massive 30000 riders in Jakarta. In September that you are, Go-Jek launched Go-Mart, a shopping assistant. In October, Go-Jek launched its massage, beauty, cleaning and laundry services. In December of the same year, it launched its ticket booking service.

In 2016, it acquired two Indian Engineering startups. All these expansions and acquisitions lead to Go-Jek becoming a unicorn after obtaining 550 million dollars of investment. This story is nothing short of inspiring.

The success of Go-Jek has led to the founding of multiple startups with the same value proposition and service. It is not a thing of wonder that a lot of entrepreneurs would like to replicate the success of Go-Jek.

Go-Jek has been an inspiration and a case study for the possibility of success with multi-service applications. It has heralded to the world that people have their inhibitions when it comes to toggling between applications for using different services. The success of Go-Jek is still waiting to be replicated in a lot of markets around the world.

This would be a great opportunity for entrepreneurs to create their own multi-service applications and taste the same success as Go-Jek did. This big name Is present only in a few Southeast Asian countries. The success would have also prompted big players to invest in multi-service applications. An entrepreneur who starts by creating their own multi-service app is bound to succeed. With the availability of Gojek clones, it might not even take a lot of effort in terms of creating the technology!

Conclusion

GoJek has heralded to the world, the possibility of success in multi-service applications. It is still confined to South East Asia and not many countries in the world have their own multi-utility service apps. This would mean that there is a huge market out in the open. Instead of investing your time in building the technology from scratch, you can consider buying GoJek clone that are available in the market.

This will not only save you a lot of money but will also enable a quicker entry into the market. Given the competitive landscape and the way in which leviathans are expanding, time is of vital importance. using GoJek clone scripts will surely help you in that regard. Should you have a requirement to launch your own multi-utility app, you can get in touch with our team of experts and they will take care to analyze, understand and create your super app like GoJek!