Oh Canada. I've had the privilege of growing up on the west coast of this great country which has lead me on a decade deep journey in the luxury industry here.

There is a lot of talent here and it has not only birthed many self-made millionaires, but seen an influx of foreign money pile into the country. It has definitely created quite the storm however one thing remains true, there's a huge market for luxury here.

While it may not be on the scale of say an emerging market like India, there's a lust for flash and the latest and greatest. Vancouver, Toronto and Montreal have seen record real estate sales that don't seem to have a near end in sight.

Toronto is home to 118,000 millionaires according to WealthInsight according to data gathered back in 2013. Vancouver had 25,000 although since then Chinese millionaires have moved there by the hundreds of thousands. Some sources say over 100,000 affluent migrants have moved to Vancouver alone in the past 30 years.

This creates a diverse marketing challenge that does open up brands to a highly targeted client base. We've learned that there is a large affluent millennial base here in Canada that is very high tech, and quite easily targeted after some time and effort.

UHNW Marketing In Canada

From our experience event marketing and networking was key to reach with online and offline media following quickly behind. One company taping into this market quite brilliantly is Brink Events out of Victoria, BC.

Owner Aidan Henry is responsible for Dîner en Blanc Victoria and other affluent events like House Of Distinction. An invite only night that gathers local business owners, leaders and influencers for networking done in style. There's nothing else like it here in Canada and it is the place to be for UHNW networking.

Affluent Media

There are a handful of influential blogs and online magazines that offer quick access to a large readership. Sites like LXRY and Luxury BC are the newcomers in luxury media in Canada.

I do a lot of luxury real estate marketing out here in BC and traditional print media still has a huge influence. It certainly helps that there is no shortage of magazine worthy luxury homes for sale at any given minute. This means UHNW audiences are just a short ad buy away.

5000 New Millionaires In 2015

With that many coming here last year we can expect a slightly larger number after 2016 is done with. Luxury brand's will be spending more as consumers certainly will be, so don't miss out.

Header Image Source: Ferrari/Maserati Vancouver