When someone reaches “rockstar status”, some would say they’ve officially “made it” once their music has syndicated across the mainstream and lyrics are known and recitable by a large majority of people globally. For a movie or television star, it would mean your face is recognized by the masses and your catchphrase is a part of popular culture. In the crypto and exchange space, the criteria for reaching that status is similar; become a household name within the crypto community. Currently, cryptocurrencies like Bitcoin, Ethereum, and Litecoin, and exchanges like Coinbase, Binance, and Kraken all come to mind. But just like musicians and actors make strategic moves that catapult themselves into stardom, so too do cryptocurrencies and crypto exchanges.

BiKi.com is a top-20 crypto exchange based out of Singapore. On February 18th, the exchange announced a partnership with Electroneum, as the cryptocurrency company expands its strategic global presence in Southeast Asia. Biki CEO, Ethan Ng said:

“ETN is a very internationally-established project, and we are very honoured they have chosen to list with us… as listing is just the beginning of our journey together, we look forward to growing with them, promoting their token brand name to our 2 million registered users, and launching a joint ETN giveaway campaign to celebrate this partnership.”

Outside of simply listing ETN, BiKi provides value via heightened marketing directly to their customers. This brand exposure enables greater awareness of Electronem’s mission and underlying technology; a huge win for that team. The top Asian digital asset exchange also includes in-app crypto news across various outlets. Further recognition is spread via BiKi’s 200,000+ WeChat user community. Further, the exchange also assembles a crypto project’s local community base from the ground up and assigns top-tier influences in the crypto space with 100K-1M+ followers across social media who actively trade cryptocurrency and serve as a given project’s designated community ambassador; stimulating interest and awareness where it is needed most.

Today, the ETN/USDT trading pair goes live for deposit on BiKi. Trading will officially open on February 25th at 18:00 GMT +8, and withdrawals the following day at noon GMT +8. As part of the go-live of the Electroneum listing on BiKi, 6 million ETN will be given away. For patrons depositing ETN immediately upon listing, they will be entered in a one-million ETN giveaway contest. For those who participate in trading of Electroneum, they will be entered into a five-million ETN giveaway.

Electroneum CEO, Richard Ells went on record saying he and his team are:

“very excited about listing on BiKi as it will increase the exposure of Electroneum to new users in Asia… BiKi is the fastest growing exchange in the world, and we are one of the fastest-growing cryptocurrencies… The team behind [BiKi] has an incredible pedigree, and they have taken it on a rocket ship trajectory of growth. We have seen a huge interest in Electroneum in Asia, and we are excited for ETN to be listed for trading on this innovative exchange.”

Electroneum officially launched in 2015 and since, has undergone many rounds of research and development to craft a real-world crypto ecosystem. ETN is the first cryptocurrency to comply with KYC/AML regulations, and the first to introduce a QR code-based instant payment system with a suite of e-commerce and API tools to enable integration. They are the first crypto to work directly with a major mobile network operator (MNO), and the first to partner with global non-governmental organizations (NGOs) to be validators on its proprietary blockchain. Electroneum aims to empower the unbanked, and be eco friendly. It is the largest ICO by participation, and is community-driven.

BiKi is a global crypto exchange that has been ranked amongst the top 20 according to CoinMarketCap (currently #9). The exchange provides traders more than 150 cryptocurrencies with over 280 trading pairs available. They focus on providing a safe, stable and effective cryptocurrency trading platform. 100% of BiKi’s transaction fees reused to buy back and burn BiKi’s native token; BIKI. Since open its doors in August of 2018, the exchange is seen as one of the fastest growing globally and received investments from Huobi, Genesis Capital, FBG Capital, ChainUP and many more with a total investment of over 10 million USD.

By Q4 2020, the Asian digital asset exchange plans to open it’s public financial blockchain, which CEO Ng says will be a central part of the future for financial institutions in the blockchain space. BiKi aims to continue adding value for its customers via providing more financial services and products that will cater to the ever-growing defi economy. This includes novel means to trade on the BiKi platform. They are also looking to get licensing as part of the Payment Services Act by Singapore’s Monetary Authority, which will allow them to become a diversified exchange with the potential of becoming the financial epicenter of the blockchain industry.

To put it into rockstar terms, BiKi and Electroneum are just playing their first gigs at the town pub on a weeknight. Or to put it into moviestar terms, they’ve just starred in their first off-broadway show. The two talented and innovative teams have entered a trajectory together as two of the fastest-growing crypto-basted projects in this space. Their commitment to support each other in their mission to enable adoption of cryptocurrency around the world and trigger a massive financial revolution has potential to enable global financial inclusion for all and make the two companies globally recognized household names.

Marcus Henry is an American Journalist with over 11 years working in the tech industry. He has been actively involved in the crypto community for the past three years and currently works out of Austin, Texas. He covers breaking news, writes perspective pieces and reflections, and conducts interviews with industry professionals and community members. Follow Marcus Henry on Twitter- @MarcusHenryHODL

Disclaimer: The information above does not constitute investment, financial, trading or any other sort of advice and you should not treat any of my content as such. I do not recommend the purchase, sale, or holding of any cryptocurrency or other product and nothing I write about should be deemed as an offer to purchase, sell, or hold a cryptocurrency or other product or service. Please do your own research and consult a certified financial professional before making any investment decision.