Newzoo’s report was based on a poll using their Consumer Insights panel used in 27 countries and focused on their US audience.

Their results show that 22% of Male Millennials watch eSports; which is higher than Hockey and about equal with Baseball.

When possible, I always prefer quantitative data over qualitative data.

The results are too easily skewed; just see any recent research on election polling done via phone.

So using a poll and then saying "76% of eSports enthusiasts say eSports is taking away from hours they used to spend viewing sports" doesn't really tell the whole story.

Because in my opinion it's still way too early.

I’m sure there can be plenty of arguments from PHD’s in research but let's get to the data.

/02 ESPORTS TV VIEWERSHIP VS. BASEBALL AND HOCKEY