Car manufacturers have shown that it is possible to do this kind of thing well. Just last week I was driving a new Jeep and spotted what I thought was a splotch (technical term, I know) in the black border at the base of the windscreen. On closer inspection, however, it transpired that it was, in fact, a tiny depiction of an original Willys Jeep reaching the summit of a mountain. As a design detail, it was subtle, knowing and thoroughly pleasing. None of which could be said of the penguins.