Home » Compare Smartwatches » Sony decides to crowdfund a new smartwatch. Find out why!

Something quite controversial has happened recently in the world of smartwatches, where a presumably start-up smartwatch company raised a total of $30,000 via a crowdfunding campaign in order to create an e-Paper smartwatch.

If you are now aware of the concept, an e-paper smartwatch is basically a normal smartwatch which has the screen which can be found on devices such as the Amazon Kindle. This means that users can look at the device continuously without getting their eyes tired. Additionally, the concept also backs the device up when it comes down to having a much better battery life in the long run.

However, the source of controversy on this topic is actually related to the idea that this ‘start-up’ watch company is actually made up and backed by Sony. Now, why would a company with over $20 billion in funds need to raise money for a smartwatch? I am pretty sure that tech companies from all around the world spend quite a large budget yearly on prototypes which never actually reach the market. Sony’s move has raised a couple of questions, but when asked about it, they said that the crowdfunding campaign was made in order to test out the user response on the product and see if there would actually be any demand for it. While this is a good way to do what the company planned to, is it really something ethical?

What do you think? Let us know!