Are There Too Many Deal Of The Day Sites Around?

It’s a familiar Internet store model: a single product at a discounted price, on sale for just 24 hours. But just how many such sites can Australia sustain?

Picture by sally_12

At media blog Mumbrella, Camille Alacorn discusses the recent glut of new sites such as Ouffer. Her conclusion? This could be a case of too much of a good thing:

Don’t get me wrong, it’s a great idea and in the US it’s now estimated to be worth $5bn per annum. But Australia is nowhere nearly as big as that market. In order for these sites to survive, much less expand and grow around the country – as some of cases may be – aggressive brand differentiation will be key. But even having said that, my guess is the likelihood of all of these sites surviving will be slim indeed.

It’s a fair argument, but it makes me wonder: what kind of features and products would you want on this kind of site? Are there already too many out there, or do the existing players need shaking up with some competition? Tell us your thoughts in the comments.

Did you see that gap in the market? Oh wait, it’s gone [Mumbrella]