Immortals sign a partnership deal with footwear brand K-Swiss.

The agreement will see the release of an Immortals version of K-Swiss’ Kompass design sneaker, and a new shoe tailored “specifically to professional gamers.”

Immortals competes in the Overwatch League under the Los Angeles Valiant brand, and is backed by investors including Lionsgate and AEG.

Immortals has announced a new partnership with American athletic footwear brand K-Swiss. The deal will see the launch of an Immortals branded version of K-Swiss’ Kompass lifestyle shoe, as well as a unique product described as “the first signature sneaker for a professional gaming team.”

The Immortals Kompass will go on sale in select retailers and K-Swiss’ online store in December, with a suggested retail price of $110.

Related: Mountain Dew Signs Major Sponsorship With Immortals

The new performance shoe, which will be released in early 2019, will have K-Swiss designers visit Immortals’ Los Angeles training facility over the next few months, in order to create a product that reflects professional gamers’ requirements. The entirety of this process will be turned into a video series, to be distributed on social media channels operated by both Immortals and K-Swiss.

“Like any professional athlete, esports competitors look for any advantage they can use against their opponents,” Immortals CEO Noah Whinston said in a press release. “By wearing a uniquely designed shoe specifically created for our esports players with their input, they know that they have an immediate advantage—both physically and psychologically.”

Immortals currently competes in Dota 2 , Super Smash Bros , Arena of Valor, Clash Royale , and Overwatch —the latter under the franchise Los Angeles Valiant. The organization has notable backers from the entertainment industry, including Anschutz Entertainment Group (AEG) and Lionsgate . The latter resulted in LA Valiant promoting the Starz-owned series Ash Vs. Evil Dead on its jerseys, however with the recent cancellation of the show, it’s not clear what brand will take its place.