We are netizens in every single viewpoint. Our lives are digitalized by all means. We search online, shop online, chat online and what else? We leave our footprints digitally everywhere. Digital footprints can be considered as the impressions that we leave online without any intentions. These digital footprints are permanent and public, which includes our personal data. Then what do they do with our footprints? It can be recovered back. We have all experienced a situation like item proposals in many online shopping destinations. Ever wondered why? It happens because our information is left behind as cookies. A cybercriminal can effectively penetrate into a data source with an intention of stealing delicate data causing a data breach. They concentrate on specific types of information that can be manipulated, like credit card details and personal information for fraud and misrepresentation.

GDPR COMES TO ACTION

Global Data Protection Regulation is a new rule introduced by the European Union. It is the enhanced and reconsidered adaptation of Data Protection Directive – 1998. It was an arrangement of guidelines for the whole EU that was executed distinctively by every one of the 28 nations inside the union. On the other hand, GDPR is not a directive but a regulation. This will be executed consistently across the EU. The enforcement date for GDPR Compliance will be in effect from 2018 May 25th. GDPR points on how personal and sensitive data ought to be taken care of. The new rule is applicable to all companies inside as well as outside EU dealing with the information regarding European residents. Any company violating the rule will end up with a penalty.

Dealing with personal data rights

The types of data can comprehensively be arranged into two, as personal data and delicate personal data. Any information used to decide a singular character can be named as personal data. It can be any information regarding an individual, like name, address, URLs, or even IP addresses. But on the other hand, a sensitive personal data are those data that requires a lot more security than any normal personal information. For example, a person’s ethnicity, religious believes, generic data and so on. The current Cambridge Analytica outrage managed to manipulate delicate information of people more than 50 million Facebook users dwelling in the US to impact the 2016 US elections. The processor and the controller are the two random terms involved in GDPR. A controller determines the purpose and the processing of the data whereas; a processor can be a person or even an authority which processes the data for a controller. GDPR manages the individual information rights in the accompanying ways.

1. Consent for personal data to be shared

The information can be prepared or imparted just to the assent of the subject.

2. Access to the data

The subject has the privilege to know whether his/her own information is being handled or not.

3. Right to be forgotten

The subject has the privilege of eradicating the individual information concerning him/her.

4. Right to portability

He/she has the privilege to transmit information starting with one controller then onto the next.

5. Right to rectification

The subject has the privilege to get his/her deficient individual information finish.

Consequences

Any infringement in this direction causing ruptures of information can wind up with a huge penalty. A data protection officer (DPO) must be appointed. Their part is mandatory in systematic and precise observation of data. On the off chance that a firm does not involve with the administrations of a DPO, or if not monitoring records, and neglecting to pick up assent or not maintaining proper consumer rights under GDPR rule, the organization can be forced with a punishment of 2% of yearly worldwide turnover or € 10 million and 4% of worldwide turn over or € 20 million, whichever higher respectively.

MEETING GDPR COMPLIANCE

The most important thing is to realize what information you have to hold and why. It is essential to understand why you need to process the data. Determine how your organization will acquire and revoke individuals’ consent to share the data and perceive the rights allowed. Compare your existing procedures and make required edits. All the policy changes must be actualized before 25th of May 2018.

ONLINE ADVERTISING AND GDPR

GDPR and the expected changes in the privacy policies will change the perspective of online marketing and advertising. As per the latest regulations concerning the data, the marketers and advertisers cannot gather or process the personal information for their business purposes, without their concern. Lead generations and updating email databases can be a mode for data breach. But, it is better to keep opt-ins for sharing the data.