NEW DELHI: The Internet and Mobile Association of India (IAMAI) on Wednesday opposed more regulation for the online and mobile value-added services industry, saying it could cripple technology entrepreneurship and application development that have started to flourish in the country, and backed net neutrality."There should be an accepted principle within the industry that we support net neutrality fully. We must decide what serves consumers the best, not telcos or internet companies," said Subho Ray, president at the Internet and Mobile Association of India, whose members include Google , Facebook, eBay, IBM and LinkedIn . At an open house discussion on Telecom Regulatory Authority of India (Trai)’s consultation paper on regulatory framework for over-thetop (OTT) services, which has triggered a debate on net neutrality in the country, participants agreed there was a need to desist from introducing new regulation for the Internet.Pranav Bhasin, head of product at travel portal MakeMyTrip.com, said: "If there is preferential treatment to anybody, the overall quality of service goes down. Licensing and regulation will take us a few steps backwards, whether it is subsidy or preferential access for first time users."The Trai paper has drawn widespread flak from Internet and freespeech activists who contend that it favours the interests of telecom companies. Instead, they urged people to join the movement to 'Save the Internet' from telecom operators who want greater control over their network. Several participants said network providers do not give anything for free, and OTT services, which include WhatsApp, Skype and Viber, work on the data networks that consumers pay for."Nothing comes free. Domestic and international bandwidth is paid for while using these services. In fact, India ranks poorly in terms of network readiness and the quality of bandwidth is poor," said Amitabh Singhal , member of the governing council at Digital Empowerment Foundation. Some panellists were of the view that existing regulation on telcos is one of the reasons why they break network neutrality.