Bullying is not a new phenomenon, but the recent proliferation of social media harassment merits its own name. Cyberbullying is unique in that aggressors can be safely situated behind a screen in their own homes, while victims are subject to its effects at school, at home, and everywhere in between. It is pervasive and relentless, as what is posted online can resurface anytime.

Although cyberbullying is a direct result of increased device usage, we can use technology to our advantage to prevent, detect, and act against cyberbullying.

Prevent

Common Sense Media introduced Common Sense Education’s K-12 Digital Citizenship Curriculum to help educators and school administrators teach proper online behavior, digital citizenship best practices, and educate students on the consequences of cyberbullying. The curriculum includes eight modules ranging from Privacy & Security to Cyberbullying & Digital Drama to Self-Image & Identity.

They have created engaging online student interactive games – “digital games to tackle real-world dilemmas” – for grades 3-5, 6-8, and 9-12 to instill good technology habits. This toolkit is free and available to everyone online via Downloadable PDFs, Nearpod, and iBooks.

ReThink Words, created by student Trisha Prabhu, is a patent-pending software that 1) uses context-sensitive filtering technology to determine if a post may be harmful and 2) asks the user to reconsider posting the potentially damaging message. Research shows that 93% of the time, students do not follow through with the post after being asked to ReThink.

Detect

Our own sentiment-analysis based technology – “Auditor by Securly” – uses Natural Language Processing & Artificial Intelligence algorithms to detect any signs of harassment or self-harm in Gmail. Through Delegated Administration, we then directly alert school guidance counselors and principals of suspicious student online activity. Parents are notified ASAP with email reports and through the Parent Portal.

This technology serves a dual-purpose: eliminating bullying and intervening in self-harm/suicide cases. The two facets are related by a causal relationship termed “Cyberbullicide” by the American Public Health Association. Mark Nelson, IT Admin of Romeo Community Schools, remarks, “Of the many features distinguish Securly, none are so important as Sentiment Analysis. We have contacted school counselors four times to make them aware of alarming posts by teenagers, so they could intervene with students and parents. The avoidance of a single tragedy with one of our students makes Sentiment Analysis invaluable.”

Act

Using STOPit!, students can anonymously report cyberbullying in real-time – empowering them to stand up for themselves and their peers. Students can send photos, videos, or screenshots as evidence of cyberbullying through two-way anonymous messaging to school administration. The app also includes access to a 24-hour crisis center.

In India, a new anti-cyberbullying initiative revolves around a single hashtag: #IamTrolledHelp. This policy allows victims of cyberbullying to use this hashtag or send an email reporting cases of online harassment; the government then investigates each case. The Minister of Women and Child Development, Maneka Gandhi, started this new protocol in response to the climbing cyberbullying rates aimed at women and children. For example, singer Chinmayi Sripaada was bombarded with threats of rape and violence – her case led to India’s first arrests for cyberbullying.

U.S.-based Taruna Aswani used Facebook to out her international blackmailer, publicly posting screenshots of emails she received that threatened to leak nudes and intimate content if she did not perform sexual acts for him. She is now working with the cyber crime deputy commissioner to track down the hacker, and has received hundreds of messages from other girls thanking her for inspiring them to speak out against their bullies.

Get involved during National Cyberbullying Prevention Month and join the movement to #EndBullying today! To find out more information on bullying prevention, check out the following resources:

<li>STOMP Out Bullying

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