Indeed, Just Eat's competition is rife. Countless startups want to be the service that connects restaurants with would-be takeaway customers. Scale is critical, however, and those who fail to win the public's favour are often gobbled up by their competition. Just Eat will now be focused on Deliveroo, Uber and Amazon in the UK. All three have made efforts to connect with businesses that typically don't work with delivery startups. Deliveroo has Pizza Express, Wagamama and Gourmet Burger Kitchen, while Uber Eats has Chilango, Pho and Snog. Just Eat will need similar relationships, or something equally compelling -- cheap prices, perhaps -- to stay at the top of the food chain. Like adorable delivery robots?