The Philadelphia 76ers today announced that long-time industry executive Chris Heck has been named the organization’s new Chief Revenue Officer, effective immediately. In this role, Heck will implement strategies and oversee all initiatives related to revenue growth for the Sixers, including corporate partnerships, ticketing and premium sales.

“I am thrilled to have Chris join us at the Sixers as we continue to build and grow this organization,” said Chief Executive Officer Scott O’Neil. “Chris brings a wealth of experience and tremendous relationships to the team, and has worked in-market with the Philadelphia Eagles and Comcast-Spectacor – a background that is invaluable in his new role. Having Chris here instantly raises the ceiling for our business potential in the coming years.”

Most recently, Heck served as the President of Business Operations for the New York Red Bulls (MLS), where he oversaw the business and commercial facets of the team and Red Bull Arena.

Prior to the Red Bulls, Heck spent seven years with the National Basketball Association (NBA) as senior vice president in the teams best practices group, team marketing and business operations. During his tenure with the league, he advised NBA teams on ticket sales and service, sponsorship development and marketing; managed the NBA’s Canadian business; and oversaw marketing for USA Basketball’s Senior Men’s and Women’s National Teams.

Before his tenure with the league, Heck was vice president and general manager for Villanova Sports Properties, where he managed Villanova Athletics’ corporate partnerships on all platforms. Additional roles have included director of corporate sales and service for the Miami Heat, and corporate sales and training camp supervisor for the Philadelphia Eagles.

Heck holds a bachelor’s degree from Villanova University.