Nestlé USA plans to do away with all artificial flavors and colors from its chocolate snacks by the end of 2015, the company announced Tuesday. That means FDA-certified colors, like Red 40 and Yellow 5 will be gone from snacks like Butterfinger, Crunch and Baby Ruth.

“We know that candy consumers are interested in broader food trends around fewer artificial ingredients," said Doreen Ida, president, Nestlé USA Confections and Snacks, in a press release. "As we thought about what this means for our candy brands, our first step has been to remove artificial flavors and colors without affecting taste or increasing the price."

Nestlé, which claims to be the first U.S. candy-maker to take such action, based it decision on a Nielsen 2014 Global Health & Wellness Survey that showed more than 60% of Americans said no artificial colors or flavors is important to their food purchase decisions.

The company plans to substitute the artificial flavors with ingredients from natural sources. For instance, it will use annatto to replace Red 40 and Yellow 5 in Butterfinger's center. For Crunch, Nestlé will use natural vanilla flavor to replace artificial vanillin.