LONDON — Doughnut-maker Krispy Kreme has apologized after scheduling an event called "KKK Wednesday" at a store in the UK.

Krispy Kreme was due to host KKK Wednesday (KKK meaning "Krispy Kreme Klub") on Feb. 18, at its store in Hull, which it had promoted via a post on its Facebook page.

However some of its 215,000 fans were quick to remind the company that as well as standing for Krispy Kreme Klub, the three Ks are more associated with hate group the Klu Klux Klan.

The company has since removed the post from the page and issued an apology.

"All material has been withdrawn and an internal investigation is currently underway," Krispy Kreme told the Mirror Online.

A spokeswoman for the Hull branch of Krispy Kreme told the Hull Daily Mail: “This was sent from head office so it has been advertised at all the outlets.

“But we have now taken down the sign from our point of sale," she said. “We don’t have a new name for the event yet but it is still going ahead this week.”

The event, which is aimed at children on half-term holidays from school, lets them decorate their own donuts.

Krispy Kreme opened its first branch in the UK in 2003 and currently has dozens of stores across key cities as well as partnerships with petrol stations and supermarkets.