"It's real easy," said Longacre, whose claims to fame include the South Philadelphia Tap Room and American Sardine Bar - and the neighborhood that has cropped up around them during the past several years. "In order for a neighborhood to work, it has to have physical assets. We're not just going to go into the middle of nowhere and say, 'Oh, we're going to build this really cool thing here and it's going to work.' Because that won't happen."