It was easy news, if not exactly news based on fact. It all began on Saturday, when the Prime Minister went to see the Sydney Swans play, and posted on social media a photo of himself cuddling his baby granddaughter, planting a kiss atop her sweet head.

In his non-baby-cuddling hand, Malcolm Turnbull held a beer in a plastic cup. To the naked eye it appeared approximately 50 per cent of the beer had been consumed, so, unless the PM is a total lightweight, we can assume he wasn't fully wrecked.

The photo was tagged #multitasking and, once, it would have been seen as a cute, winky nod to the great tradition of Australian dad-dom, and by extension, granddad-dom. Remember the Londoner who was photographed bolting from a terrorist attack while holding his pint fully erect? This was surely the 'Strayan version of that - just an Aussie bloke observing the holy trinity of Saturday sport, beer and babies. What could be more innocently, patriotically ordinary?

Sadly, a great darkness has clouded our country, and the photo caused A Terrible Controversy. This darkness is called Political Correctness Gone Mad and, unless it is stoked by the tabloid media every few days, it risks irrelevance. And so, according to various "news" sites, a horde of un-Australian wowsers was outraged by the innocent Lager-Tot pic.