Snickers paired up with Aussie builders to call out empowering statements to unsuspecting members of the public. Courtesy: Snickers

IT seems tradies really do get the ladies.

This hilarious new Snickers ad, which sees the chocolate bar brand call on Aussie builders to call out constructive words of praise to unsuspecting women, brings a whole new meaning to the saying.

The tongue-in-cheek commercial asks viewers: “What happens when Aussie builders aren’t themselves?” and ends with “you’re not you when you’re hungry”.

The commercial is receiving a mixed response on social media, with plenty labelling it “sexist”, while others are calling it “the best thing they’ve seen in a while”.

GUYS MAYBE THE SNICKERS AD MEANT THAT THOSE WOMEN WOULD ACTUALLY BE TIGERS INSTEAD OF WOMEN. YOU’RE NOT YOURSELF IF YOU’RE A TIGER #snickers — mat whitehead (@matwhi) March 26, 2014

so the point of that snickers ad is that they aren’t themselves i.e nice, & they should have a snickers to become themselves i.e disgusting? — Bec (@Brocklesnitch) March 26, 2014

Not sure the new @SNICKERS ad is as subversive or clever as it initially appears to be. What's the message - all tradies are misogynists? — Mason Krollig (@MasonKrollig) March 26, 2014

Whether it will sell chocolate bars or not, who knows? We just love the priceless line from one bold worker to a flattered female: “I appreciate your appearance is just one aspect of who you are.”

The classic ad may even be better than this pearler, which is still making its way to our screens after four years.

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