Zara

European import Zara has become a must-have staple in many closets, at least in New York. But, the brand's more fashionable cuts (read: skinny) haven't found the right audience in the rest of the U.S. just yet.

While business is booming in Europe using Zara's model of supply and demand in fast fashion (see what the consumer is buying and produce more), the brand's westward expansion has hit a snag. According to

The Economist:

"Zara has struggled in America, for instance. It sells trendy cuts and slim fits. Outside the biggest cities, Americans have long preferred classic, roomier clothes (though this may be changing)."

Sizing has always been an issue in fashion when addressing mass lines. Many brands offer vanity sizing, allowing customers to fit into a size six when in reality, they're an 8 or 10. For Zara to do well here, perhaps they'll need to adopt the flattering—yet unrealistic system as well?

But sizing isn't the only factor. When mainstream brands have traditionally aimed to go more high fashion, they got slapped by consumers. Easy, classic pieces that aren't super trendy do better with the mainstream audience.

Do you think Zara should size to accommodate American tastes and sizes?

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