New Delhi: On the lines of #SelfieWithDaughter, Prime Minister Narendra Modi on Sunday launched a campaign titled #BharatKiLaxmi aimed at creating a social media dialogue to honour women. In the fourth edition of the radio talk show since he returned to power in May, Modi also spoke about the evils of tobacco addiction, banning of e-cigarettes, single-use plastic, among other issues.

With the start of the festival season, people should make efforts to spread festivities among the under privileged, Modi said. He also spoke about running a campaign to talk about women achievers on social media under the hashtag #BharatKiLaxmi.

“There must be numerous daughters amongst us who, through there perseverance, diligence and talent have brought glory to their families, society and the country. This Diwali, can we arrange programmes to honor the Laxmi of India?," he said in his Sunday edition of Mann Ki Baat.

In June 2015, during an episode of Mann ki Baat, Modi called upon people to post selfies with their daughters on social media to support the Union government’s programme of ‘Beti Bachao Beti Padhao’. In November last year, Modi in his radio show, had pointed out how the show had led to mass movement in the time of social media, including SelfieWithDaughter, CleanIndiaCampaign among others.

On Sunday, Modi, in his nearly 40-minute long address, also spoke about the ills of tobacco addiction and why the ban on e-cigarettes was necessitated given the health effects it had, specially on youth. “There is little awareness among people about e-cigarette. They are completely unaware of its danger and for this reason sometimes e-cigarettes sneak into the house out of sheer curiosity," he said.

Speaking about the 150th birth anniversary of Mahatma Gandhi, Modi reiterated the need for eliminating single-use plastic from everyday lives. In his Independence Day address this year, Modi had appealed for a plastic-free India.

“In view of the kind of lead that India has taken towards environmental protection, today entire world is looking towards India as a model example. I am confident that you will all be a part of campaign for liberation from menace of single use plastic on Oct 2," he said.

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