With nearly 100,000 people in attendance and over 100 million people tuning in to watch the Super Bowl each year, it’s not surprising that so much money is spent on merchandising for the big game.

Although you may not realize it, a lot of work and planning goes into ensuring that the winning team gets to proudly sport hats, shirts, and other merchandise only seconds after the final score flashes across the scoreboards and TV screens across the country.

In the following infographic, we’ll give you a behind-the-scenes look at the processes involved with producing, preparing, and shipping Super Bowl merchandise each year. We’ll provide information about what manufacturers do once the world knows which two teams are heading to the Super Bowl, what it takes to get merchandise to the big game in time, and what happens to the losing team’s merchandise once the final score is announced.

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Click image to see a larger versionOn The Road To The Super Bowl Infographic via Endicia