2012 Social Network Analysis Report – Demographic – Geographic and Search Data Revealed

2011 marked the second year in which many social networks started to wane as social network saturation kicked in. The questions remains, how many social networks can you actively stay up to date on? As Facebook became the mainstay for many users in late 2009 and into 2010 and continuing into 2011, we see the continued fallout in interest for many other social networks. There are still a few social networks that are growing, year over year, however, such as Tumblr, Reddit and Twitter, to name a few.

We added coverage of the following social networks this year (in no particular order):

Google Plus

Pinterest

Dribbble

Goodreads

Quora

Slideshare

Squidoo

2012 Social Network Analysis Methodology:

Reporting is the same as last year – most sites’ search stats were pulled back by querying just their name. For example: “Twitter”, instead of “Twitter.com” However, with that said, certain networks such as Tribe.net still needed to utilize the name.com variation, since people looking for tribe could be looking for a myriad of things, thus corrupting the data set.

All data continues to come from Google because they have one of the largest data sets on the web. We continued to use their Google Ad Planner and Google Insight for Search products to pull demographic and geographic data.

The Top Cities and Top Region reports show proportionate interest levels to the area based on the given search query.

The Demographic and Geographic reports have Y axis numbers that are percentages out of 100, therefore if the score is .52 then it is 52% of the population.

The Search Traffic reports are based on proportionate search traffic for the given query. It is on a scale of 100. Therefore if a given month shows the chart near 100, then that is the busiest month for query searches ever reported in Google during that given time frame.

2012 Social Network Data Sourcing Explanation:

Google Adplanner Data Accuracy Explanation:

http://www.google.com/support/adplanner/bin/answer.py?hl=en&answer=96385

How The Data is generated via Adplanner:

http://www.google.com/support/adplanner/bin/answer.py?hl=en&answer=98132

How The Data is generated via Insights for Search:

http://www.google.com/support/insights/bin/topic.py?hl=en&topic=13975

Citing These Sources

If you would like to re-use any of our images or source any of our content in this analysis, you are free to republish it given you link back to this webpage.

Quick Jump Below

Badoo

Bebo

Dailymotion

Digg

Douban

Dribbble

Facebook

Fark

Flickr

Flixster

Foursquare

Friendster

Gather.com

Goodreads

Google Plus

Habbo

Hi5

Hootsuite

Hyves.nl

Identi.ca

Imvu

IndianPad

Kaixin001

Last.fm

Linkedin

Livejournal

Metafilter

Mixi.com

Multiply.com

MySpace

Netlog

Newsvine

Ning.com

NK.pl

Odnoklassniki

Pinterest

Plaxo

Plurk

QQ

Quora

Reddit

Renren

Skyrock

Slideshare

Sonico.com

Squidoo

Stumbleupon

Tagged.com

Taringa

Tribe.net

Tuenti

Tumblr

Twitter

Vkontakte

Wayn

WerKenntWen

Xanga

Yelp

YouTube

Badoo.com

Badoo Search Traffic 2012



Badoo Top Regions 2012



Badoo Top Cities 2012



Badoo Gender 2012



Badoo Age 2012



Badoo Income 2012



Badoo Education 2012



Bebo.com

Bebo Search Traffic 2012



Bebo Top Regions 2012



Bebo Top Cities 2012



Bebo Gender 2012



Bebo Age 2012



Bebo Income 2012



Bebo Education 2012



Dailymotion

Dailymotion Search Traffic 2012



Dailymotion Top Regions 2012



Dailymotion Top Cities 2012



Dailymotion Gender 2012



Dailymotion Age 2012



Dailymotion Income 2012



Dailymotion Education 2012



Digg.com

Digg Search Traffic 2012



Digg Top Regions 2012



Digg Top Cities 2012



Digg Gender 2012



Digg Age 2012



Digg Income 2012



Digg Education 2012



Douban.com

Douban Search Traffic 2012



Douban Top Regions 2012



Douban Top Cities 2012



Douban Gender 2012



Douban Age 2012



Douban Income 2012



Douban Education 2012



Dribbble.com

Dribbble Search Traffic 2012



Dribbble Top Regions 2012



Dribbble Top Cities 2012



Dribbble Gender 2012



Dribbble Age 2012



Dribbble Income 2012



Dribbble Education 2012



Facebook.com

Facebook Search Traffic 2012



Facebook Top Regions 2012



Facebook Top Cities 2012



Facebook Gender 2012



Facebook Age 2012



Facebook Income 2012



Facebook Education 2012



Fark.com

Fark Search Traffic 2012



Fark Top Regions 2012



Fark Top Cities 2012



Fark Gender 2012



Fark Age 2012



Fark Income 2012



Fark Education 2012



Flickr.com

Flickr Search Traffic 2012



Flickr Top Regions 2012



Flickr Top Cities 2012



Flickr Gender 2012



Flickr Age 2012



Flickr Income 2012



Flickr Education 2012



Flixster.com

Flixster Search Traffic 2012



Flixster Top Regions 2012



Flixster Top Cities 2012



Flixster Gender 2012



Flixster Age 2012



Flixster Income 2012



Flixster Education 2012



Foursquare

Foursquare Search Traffic 2012



Foursquare Top Regions 2012



Foursquare Top Cities 2012



Foursquare Gender 2012



Foursquare Age 2012



Foursquare Income 2012



Foursquare Education 2012



Friendster

Friendster Search Traffic 2012



Friendster Top Regions 2012



Friendster Top Cities 2012



Friendster Gender 2012



Friendster Age 2012



Friendster Income 2012



Friendster Education 2012



Gather.com

Gather Search Traffic 2012



Gather Top Regions 2012



Gather Top Cities 2012



Gather Gender 2012



Gather Age 2012



Gather Income 2012



Gather Education 2012



Goodreads.com

Goodreads Search Traffic 2012



Goodreads Top Regions 2012



Goodreads Top Cities 2012



Goodreads Gender 2012



Goodreads Age 2012



Goodreads Income 2012



Goodreads Education 2012



Google Plus

Google Plus Search Traffic 2012



Google Plus Top Regions 2012



Google Plus Top Cities 2012



Habbo.com

Habbo Search Traffic 2012



Habbo Top Regions 2012



Habbo Top Cities 2012



Habbo Gender 2012



Habbo Age 2012



Habbo Income 2012



Habbo Education 2012



Hi5.com

Hi5 Search Traffic 2012



Hi5 Top Regions 2012



Hi5 Top Cities 2012



Hi5 Gender 2012



Hi5 Age 2012



Hi5 Income 2012



Hi5 Education 2012



Hootsuite

Hootsuite Search Traffic 2012



Hootsuite Top Regions 2012



Hootsuite Top Cities 2012



Hootsuite Gender 2012



Hootsuite Age 2012



Hootsuite Income 2012



Hootsuite Education 2012



Hyves.nl

Hyves Search Traffic 2012



Hyves Top Regions 2012



Hyves Top Cities 2012



Hyves Gender 2012



Hyves Education 2012



Identi.ca

Identi.ca Search Traffic 2012



Identi.ca Top Regions 2012



Identi.ca Top Cities 2012



Identi.ca Gender 2012



Identi.ca Age 2012



Identi.ca Income 2012



Identi.ca Education 2012



Imvu.com

Imvu Search Traffic 2012



Imvu Top Regions 2012



Imvu Top Cities 2012



Imvu Gender 2012



Imvu Age 2012



Imvu Income 2012



Imvu Education 2012



IndianPad.com

IndianPad Search Traffic 2012



IndianPad Top Regions 2012



IndianPad Top Cities 2012



Kaixin001

Kaixin001 Search Traffic 2012



Kaixin001 Top Regions 2012



Kaixin001 Top Cities 2012



Kaixin001 Gender 2012



Kaixin001 Age 2012



Kaixin001 Income 2012



Kaixin001 Education 2012



Last.fm

Last.fm Search Traffic 2012



Last.fm Top Regions 2012



Last.fm Top Cities 2012



Last.fm Gender 2012



Last.fm Age 2012



Last.fm Income 2012



Last.fm Education 2012



Linkedin.com

Linkedin Search Traffic 2012



Linkedin Top Regions 2012



Linkedin Top Cities 2012



Linkedin Gender 2012



Linkedin Age 2012



Linkedin Income 2012



Linkedin Education 2012



Livejournal.com

Livejournal Search Traffic 2012



Livejournal Top Regions 2012



Livejournal Top Cities 2012



Livejournal Gender 2012



Livejournal Age 2012



Livejournal Income 2012



Livejournal Education 2012



Metafilter

Metafilter Search Traffic 2012



Metafilter Top Regions 2012



Metafilter Top Cities 2012



Metafilter Gender 2012



Metafilter Age 2012



Metafilter Income 2012



Metafilter Education 2012



Mixi.com

Mixi Search Traffic 2012



Mixi Top Regions 2012



Mixi Top Cities 2012



Mixi Gender 2012



Mixi Age 2012



Mixi Income 2012



Mixi Education 2012



Multiply.com

Multiply Search Traffic 2012



Multiply Top Regions 2012



Multiply Top Cities 2012



Multiply Gender 2012



Multiply Age 2012



Multiply Income 2012



Multiply Education 2012



MySpace.com

Myspace Search Traffic 2012



Myspace Top Regions 2012



Myspace Top Cities 2012



Myspace Gender 2012



Myspace Age 2012



Myspace Income 2012



Myspace Education 2012



Netlog.com

Netlog Search Traffic 2012



Netlog Top Regions 2012



Netlog Top Cities 2012



Netlog Gender 2012



Netlog Age 2012



Netlog Income 2012



Netlog Education 2012



Newsvine

Newsvine Search Traffic 2012



Newsvine Top Regions 2012



Newsvine Top Cities 2012



Newsvine Gender 2012



Newsvine Age 2012



Newsvine Income 2012



Newsvine Education 2012



Ning.com

Ning Search Traffic 2012



Ning Top Regions 2012



Ning Top Cities 2012



Ning Gender 2012



Ning Age 2012



Ning Income 2012



Ning Education 2012



NK.pl

NK.pl Search Traffic 2012



NK.pl Top Regions 2012



NK.pl Top Cities 2012



NK.pl Gender 2012



NK.pl Age 2012



NK.pl Income 2012



NK.pl Education 2012



Odnoklassniki

Odnoklassniki Search Traffic 2012



Odnoklassniki Top Regions 2012



Odnoklassniki Top Cities 2012



Odnoklassniki Gender 2012



Odnoklassniki Age 2012



Odnoklassniki Income 2012



Odnoklassniki Education 2012



Pinterest

Pinterest Search Traffic 2012



Pinterest Top Regions 2012



Pinterest Top Cities 2012



Pinterest Gender 2012



Pinterest Age 2012



Pinterest Income 2012



Pinterest Education 2012



Plaxo

Plaxo Search Traffic 2012



Plaxo Top Regions 2012



Plaxo Top Cities 2012



Plaxo Gender 2012



Plaxo Age 2012



Plaxo Income 2012



Plaxo Education 2012



Plurk

Plurk Search Traffic 2012



Plurk Top Regions 2012



Plurk Top Cities 2012



Plurk Gender 2012



Plurk Age 2012



Plurk Income 2012



Plurk Education 2012



QQ.com

QQ Search Traffic 2012



QQ Top Regions 2012



QQ Top Cities 2012



QQ Gender 2012



QQ Age 2012



QQ Income 2012



QQ Education 2012



Quora.com

Quora Search Traffic 2012



Quora Top Regions 2012



Quora Top Cities 2012



Quora Gender 2012



Quora Age 2012



Quora Income 2012



Quora Education 2012



Reddit.com

Reddit Search Traffic 2012



Reddit Top Regions 2012



Reddit Top Cities 2012



Reddit Gender 2012



Reddit Age 2012



Reddit Income 2012



Reddit Education 2012



Renren

Renren Search Traffic 2012



Renren Top Regions 2012



Renren Top Cities 2012



Renren Gender 2012



Renren Age 2012



Renren Income 2012



Renren Education 2012



Skyrock

Skyrock Search Traffic 2012



Skyrock Top Regions 2012



Skyrock Top Cities 2012



Skyrock Gender 2012



Skyrock Age 2012



Skyrock Income 2012



Skyrock Education 2012



Slideshare

Slideshare Search Traffic 2012



Slideshare Top Regions 2012



Slideshare Top Cities 2012



Slideshare Gender 2012



Slideshare Age 2012



Slideshare Income 2012



Slideshare Education 2012



Sonico.com

Sonico Search Traffic 2012



Sonico Top Regions 2012



Sonico Top Cities 2012



Sonico Gender 2012



Sonico Age 2012



Sonico Income 2012



Sonico Education 2012



Squidoo

Squidoo Search Traffic 2012

Squidoo Top Regions 2012



Squidoo Top Cities 2012



Squidoo Gender 2012



Squidoo Age 2012



Squidoo Income 2012



Squidoo Education 2012



Stumbleupon.com

StumbleUpon Search Traffic 2012



StumbleUpon Top Regions 2012



StumbleUpon Top Cities 2012



StumbleUpon Gender 2012



StumbleUpon Age 2012



StumbleUpon Income 2012



StumbleUpon Education 2012



Tagged.com

Tagged Search Traffic 2012



Tagged Top Regions 2012



Tagged Top Cities 2012



Tagged Gender 2012



Tagged Age 2012



Tagged Income 2012



Tagged Education 2012



Taringa.net

Taringa Search Traffic 2012



Taringa Top Regions 2012



Taringa Top Cities 2012



Taringa Gender 2012



Taringa Age 2012



Taringa Income 2012



Taringa Education 2012



Tribe.net

Tribe.net Search Traffic 2012



Tribe.net Top Regions 2012



Tribe.net Top Cities 2012



Tribe.net Gender 2012



Tribe.net Age 2012



Tribe.net Income 2012



Tribe.net Education 2012



Tuenti.com

Tuenti Search Traffic 2012



Tuenti Top Regions 2012



Tuenti Top Cities 2012



Tuenti Gender 2012



Tuenti Age 2012



Tuenti Income 2012



Tuenti Education 2012



Tumblr.com

Tumblr Search Traffic 2012



Tumblr Top Regions 2012



Tumblr Top Cities 2012



Tumblr Gender 2012



Tumblr Age 2012



Tumblr Income 2012



Tumblr Education 2012



Twitter

Twitter Search Traffic 2012



Twitter Top Regions 2012



Twitter Top Cities 2012



Twitter Gender 2012



Twitter Age 2012



Twitter Income 2012



Twitter Education 2012



Vkontakte

Vkontakte Search Traffic 2012



Vkontakte Top Regions 2012



Vkontakte Top Cities 2012



Vkontakte Gender 2012



Vkontakte Age 2012



Vkontakte Income 2012



Vkontakte Education 2012



Wayn.com

Wayn Search Traffic 2012



Wayn Top Regions 2012



Wayn Top Cities 2012



Wayn Gender 2012



Wayn Age 2012



Wayn Income 2012



Wayn Education 2012



Wer kennt wen

WerKenntWen Search Traffic 2012



WerKenntWen Top Regions 2012



WerKenntWen Top Cities 2012



WerKenntWen Gender 2012



WerKenntWen Age 2012



WerKenntWen Income 2012



WerKenntWen Education 2012



Xanga

Xanga Search Traffic 2012



Xanga Top Regions 2012



Xanga Top Cities 2012



Xanga Gender 2012



Xanga Age 2012



Xanga Income 2012



Xanga Education 2012



Yelp

Yelp Search Traffic 2012



Yelp Top Regions 2012



Yelp Top Cities 2012



Yelp Gender 2012



Yelp Age 2012



Yelp Income 2012



Yelp Education 2012



YouTube

YouTube Search Traffic 2012



YouTube Top Regions 2012



YouTube Top Cities 2012



YouTube Gender 2012



YouTube Age 2012



YouTube Income 2012



YouTube Education 2012



This article was written by Brian Chappell