If you’ve ever scene O’ Brother, Where Art Thou? then you know George Clooney’s character self-identifies as a “Dapper Dan Man.” After watching the movie, I really wanted to know if Dapper Dan was real. Lo and behold, it’s a real brand. Unfortunately, it’s one of the flimsiest pomades I’ve tried to date.

Dapper Dan, like most pomades, is easy to scoop out, and, since it is water soluble, is easiest to apply to damp hair. While the pomade may have its medium hold immediately after applying, it quickly falls down once your hair has dried. Then you’re left looking like you’re wearing a shiny mop.

I would compare Dapper Dan Pomade to Layrite Pomade (except the latter is cheaper and smells better). If you still insist on being a Dapper Dan Man, the pomade would be most effective in short (<1.5″) hair for adding a small amount of texture. As for myself, I think I’d look more like George Clooney’s character if I used a different product altogether.

Smell: Honey, Vanilla, Grapefruit

Hold: 3.5/10

Shine: 6/10

Flexibility: 8/10

Best Use: Adding texture to short hair

Price: $19.95 (3.4oz) (click here to buy)