Artistic expression is what these two do best

Facetasm is a Tokyo-based brand founded by designer Hiromichi Ochiai in 2007 and it has come a long way in its pursuit for refined streetwear fashion. The brand is centered on the mission to ‘express the air of Tokyo street culture in a free and fun way’ while illustrating a diversification of different perspectives. The Facetasm collection is best known for their splashes of color, playful prints and designs, and best of all, their eccentric, gender-less freeform clothing.

The brand’s name comes from the word ‘facet’, meaning many faces. This is a shining representation of Facetasm as a trend that displays various styles that evoke different emotions. Hiromichi gets most of his motivation and influence from Japan’s youth culture, an avant-garde aesthetic with a flair that keeps you hip and forever young. It may sound simple, but it’s anything but that.

The clothing designs are tailored with complex layering to create a sophisticated outline with a touch of fun, solid colors. The accessories are bold and inviting. The collection greatly appeals to an urban demographic with diverse stretches to other facets of style and people.

Hiromichi has a single goal in mind: move people’s hearts. Style does not have to be complicated to be polished and appreciated. At the end of the day, it’s all about having fun and rejoicing in the free world as young and independent individuals.