The Indian mobile operator Airtel has proposed a new scheme called Airtel Zero here in India , which is supposedly an "open" platform that would allow any app maker to pay for the data so that customers can use the app without paying any data charges. This is ofcourse , a blatant violation of net neutrality and has caused an uproar here in India . However they're trying to make this into a Rich vs poor thing by saying that banning zero rating is to deny poor people access. The worse thing is that both Google and Facebook are in support of this scheme even though they support net neutrality in the US. Facebook was already in violation with their Internet.org scheme but I didn't expect this from Google. If Airtel's experiment succeeds I think that this could be replicated across the world and destroy the very character of the internet. The other problem is that zero rating is a bit of a trickier debate since it's not the customer who's paying. We need to force the tech majors to take a stand against this. What can be done to force them ?