Snoop Dogg's motto has changed from "drop it like it's hot" to "snap it up before it's gone."

The rapper has jumped on the bandwagon with other power players to invest in Reddit. In addition to Snoop, Oscar winner Jared Leto, Netscape co-founder Marc Andreessen, Sequoia Capital's Alfred Lin, PayPal co-founder Peter Thiel, longtime angel investor Ron Conway, and Thrive Capital founder Josh Kushner, have all ponied up to get a part of the self-proclaimed "front page of the Internet."

In total, the nine-year-old site has raised a whopping $50 million (though, to put it in perspective, investors have valued the company at $500 million). In another twist, the investors plan to give 10 percent of their shares to the actual users of the site. That sounds kind of nice.

Still, of all the companies and all the rappers, why are Snoop and Reddit such a perfect fit? Three words: "Ask Me Anything." The discussion forum allows users to, quite literally, ask whoever is leading the chat anything at all. Out of the numerous celebrities who have led these forums, Snoop Dogg is especially popular.

"He's like a Reddit superstar," Sam Altman (who led the Reddit deal) explained on the site. "The site loves him." In fact, Altman said that when he was first putting together the deal, he asked the company for a wish list of investors, and Snoop was at the top. "We asked him to invest, and he said yes," he revealed.

But this is hardly the first time Hollywood has mingled with the tech set. In 1997, William Shatner became the official spokesman for Priceleine.com, (wisely) taking equity instead of payment. In 2011, Leonardo DiCaprio invested in the social mobile site Mobli. Bono has invested in Forbes, Yelp, and Facebook, and let's not forget (new dad!) Ashton Kutcher, who has made investments in everything from Skype to Foursquare to Airbnb.

For their part, both Snoop Dogg and Jared Leto have dabbled in tech before. Snoop has his own app, cleverly titled Snoopify, and Leto has invested in several other companies including Zenefits, which specializes in human resources automation.

Still, something about Snoop Dogg teaming up with Reddit seems sort of special, and it appears the rapper agrees. When Altman hosted an "Ask Me Anything" forum to talk about the deal, Snoop Dogg jumped in to post his own question.

"Whaddup Sam! They let the Dogg n the building," he said using the handle Here_Comes_The_King. "Now do I get an official title??"

Even if the Dogg doesn't get a title, maybe he can at least snag some fancy business cards.