Online retailer Zazzle has come under fire for a lack of diversity in the models it has cast for its website — which has led to some incredibly awkward consequences.

Twitter users pointed out last week that T-shirts on the site with some very race-specific quotes and phrases were being modeled exclusively by white women.

The site is facing criticism for seemingly having no black models on hand to wear shirts with sayings like 'Black Girl Magic, 'melanin & mascara', and 'unapologetically black'.

Cringe: Zazzle is drawing criticism after Twitter users noticed white women were modeling shirts about black female empowerment

That's awkward: Almost all of the models on the website are white

Yikes... The images feature white models in shirts saying things like 'black queens' and 'angry black woman'

The issue: The shirts are from independent sellers but use Zazzle's templates

What needs fixing: It seems that one model with model one type of shirt, and then different designs are digitally added

Zazzle sells a wide range of customizable products, including shirts, wearable accessories, stationary, phone cases, and home decor.

Shoppers can personalize their own products or buy pre-made items from several independent sellers who use Zazzle's basic products and templates. The designs are all printed on a limited range of styles, so a simple basic T-shirt shape may be offered with countless designs.

It appears that Zazzle simply shoots a single model in one of these template products — say, a crew-neck white T-shirt or a white long-sleeve tee — and then digitally updates them with specific designs from its sellers.

This time-saving process is how every shirt on the site comes to be modeled by just a handful of men and women, no matter what is printed on them.

So bad: Cries of cultural appropriation have been made for much less

Get on it! Zazzle has yet to address the controversy or fix the issue

Yeesh... A white model wears a shirt referencing melanin and coconut oil

Ongoing problem: There are several tees worn by white models that say 'black girl magic'

However, this means that even a shirt that is about black female empowerment is modeled by a white woman, since most of the models the site uses are white.

Shirts available on Zazzle that are modeled by white women say things like 'Angry Black Woman', 'Black is Gorgeous', and 'Danger: Educated Black Woman'.

There is one that says 'Black Queens are Born in March' and another that reads 'Melanin & Coconut oil & Hips & Magic'.

Fashion magazines have been accused of cultural appropriation for styling white models with Bantu knots and baby hair designs, yet one white model on the site wears a tee advertising those very things.

There is even a particularly awkward shirt featuring a quote from US Representative Maxine Waters, which reads: 'I am a strong black woman. I cannot be intimidated, and I'm not going anywhere.'

Dudes too: There are also shirts modeled by men with messages about black men

Embarassing: Twitter users have pointed out the very awkward mistake

Pay attention! Unsurprisingly, it has left several people quite offended

In fact, there are also several shirts with statements about being a black man that are modeled by a white man.

The cringe-worthy mistake was noticed last week by several Twitter users who criticized Zazzle for not having enough diversity to find black women for shirts like these.

'What, no Black models?' asked @Shikimag.

'White models + generic pro-black women slogans @zazzle = the most awkward mess on EARTH,' wrote Yousra Elbagir. 'Hoping that someone got fired for this BS.'

Zazzle has yet to respond to the controversy or correct the issue on its product pages.