As I wrote in Controlling Interests, the secrecy previously necessary for hypergamy and women’s pluralistic sexual strategy is rapidly being replaced with not just a new, overt, social openness about it, but a flaunting, triumphalism about how men are expected to embrace this new openness about it.

These would be the boys / men who would be taught to “naturally” defer to the authority of women under the auspices of a desire to be an equal partner. These are the men raised privately and created socially to be ready for women, “when it comes time to settle down, and find someone who wants an equal partner.” These would be the men ready to expect and accept a woman’s proactive cuckoldry of him in the name of being a pro-feminine equal. These are the men raised to accept an open form of hypergamy in place of the selling to an old-order Beta provisioning model.

As in this Red Robin commercial, it’s gotten to the point now that the Feminine Imperative is comfortable in ridiculing men for not already being aware of the Alpha Fucks / Beta Bucks dynamic of hypergamy, as well as ridiculing them for going along with it anyway.

The expectation that men should already know this dynamic and be ready to accept it, and commit himself to it, engenders genuine shock when a man deviates from that script. As we found with the story of the Spreadsheet Guy a couple weeks ago, the anger female commenters expressed over his logging his wife’s excuses for turning him down sexually was not due to his actions, but rather what those actions represented for the greater whole of men.

Women’s indignation over this was rooted in a Beta man not already being aware of the role he was expected to play. The new order fem-groupthink presumes that any guy who follows the old order socio-sexual contract should already know he’s been cast as a dutiful, providing Beta — he follows the prepared script for the guy who responsibly proves he’s a ‘better man’ for having forgiven her sexual indiscretions with prior Alpha’s and accepting the role of being relegated to being her emotional supporter and hand-holder. And all of this after she’s had her “self-discovery” and know who “she really is.”

Genies and Bottles

This expectation of men being preconditioned to follow a feminine-primary social order is not just limited to women’s expectations. We’ve progressed to the point that blue pill men are becoming vocal advocates for this same acceptance of open hypergamy.

Under the dubious pretense of concern for the general lack of gallant, chivalry and Beta Bucks-side provisioning women are entitled to – in spite of women’s embrace of open hypergamy – these watered down ‘purple pill’ “Dating Coaches” suffer from the same shock and indignation that a woman, somewhere, might not be given her life’s due of having a dutiful Beta awaiting to fulfill the provisioning side of her sexual strategy when her SMV begins to decay in earnest.

In a feminine centric social order, even men must be strong advocates for open hypergamy, and essentially their own proactive cuckoldry. That a woman may be better prepared than most Beta men to provide for her own security is never an afterthought – their sales pitch is the same old-order lie that women will reciprocate intimately for a man’s good nature and virtuous respect for the feminine if he’ll only accept open hypergamy.

But Spreadsheet Guy went off the reservation, “how dare he keep track of his wife’s sexual frequency!” The general anger is rooted in his ‘not getting‘ the social convention that sex (for consummate Beta providers) “tapers off after marriage”, but if he would just Man Up and fall back into his supportive, pre-established role, and learn to be a better, more attentive ‘man’ for his wife, she would (logically) reciprocate with more sex.

For what it’s worth, the men women want to fuck wouldn’t keep track of sexual frequency because the dread of missing out on a sexual opportunity with a desirable Alpha is usually enough to ensure frequency. Alpha Men wouldn’t complain about sexual frequency, they simply move on to a new woman. Beta’s complain about sexual frequency because they are expected to know and accept (now via open hypergamy) that they will never get the type of sex their women had with the Alphas before them, but are led to believe they would get (and better) if they commit to a woman’s provisioning.

Nobody marries their ‘best sex ever’:

According to a recent study by iVillage, less than half of wedded women married the person who was the best sex of their lives (52 percent say that was an ex.) In fact, 66 percent would rather read a book, watch a movie or take a nap than sleep with a spouse. Amanda Chatel, a 33-year-old writer from the East Village, says, “With the men I’ve loved, the sex has been good, sometimes great, but never ‘best.’ It’s resulted in many orgasms and was fun but, comparatively speaking, it didn’t have that intensity that comes with the ‘best’ sex. “I knew [my best sex partner] was temporary, and so the great sex was the best because the sex was the relationship,” she adds. “We didn’t have to invest in anything else.”

As you can see here, the incremental problem that advocates of the ‘Man Up and accept your duty to open hypergamy’ meme will find is that reconciling the old-order social contract they need to balance hypergamy will become increasingly more difficult as example after example like this become more evident and more commonplace.

These ‘Dating Coaches’ are hocking advice from the perspective of an old-order social contract for men, in order to reconcile the well earned, well deserved consequences women are now suffering as a result of a new-order, feminine-primary social contract that has embraced unrestrained hypergamy.

Getting the Best of Her

Another link had been making the rounds in the manosphere a few weeks ago, and at the risk of just adding my own voice to the chorus I thought I’d dissect it a bit. You can have a read of the original “advice column” here, but I think the quotes will pretty much tell the story. Emphasis my own:

Dear Carolyn: After multiple relationships not working out because both parties were dishonest in one way or another, I decided to use a new approach to my current relationship. I am 23, met my current boyfriend (also 23) online, and decided to be COMPLETELY HONEST. This was meant to mostly cover my feelings, as I tended to hold things in unhealthily, but I let it fold over to all aspects, including the disclosure of my sexual history. I have now learned this was a mistake.

Not to make any Beta leaning guy even more depressed, but I read this and couldn’t help but see how the Sheryl Sandberg ‘open hypergamy’ model is only going to aggravate more and more unplugged / red pill aware Betas.

Think about how disenfranchised that dutiful Beta is going to be when he is flat out told to his face by a woman, he was conditioned to believe would appreciate his unique old order appeal, that he’ll never be getting the ‘sexual best’ he believed his wife would have waiting for him in marriage. It’s one thing to read article after article detailing the triumphant aspects of a new open hypergamy, and it’s one thing to see it blatantly used in commercial advertising, but it’s quite another to experience it firsthand, viscerally, in your face.

Besides the fact that she’s had multiple “relationships” at age 23, I find it interesting that she’s recognized this ‘openness’ as a mistake. Not a mistake with regards to her own choices, but rather a mistake in feeling comfortable enough to lay bear her sexual strategy for a guy who should expects should already be “accepting of who she is.”

Compare the open hypergamy model with the guy from Saving the Best:

I am so fucking lucky. I got married to a whore, that fucks like a prude.

In feminine-primary society men are constantly and publicly demonized as the ‘manipulator’. The default is to assume men are the one’s to watch out for. Men are the sex with the most dishonest nature with the most to gain sexually by playing games to trick women into believing they’re something they’re not in order to fuck them and leave them.

This presumptions is really a generalized social convention that builds a foundation for more specific social conventions women need in order to exercise feminine-primary control with men and culture on whole. It’s actually a rudimentary convention that’s easy to accept for women since feminine hypergamy has evolved a subconscious ‘vetting’ mechanism into most women’s psyches.

While it’s giggly and entertaining for women to categorize men into Cads and Dads, the irony of their doing so is that this only highlights women’s life-long patterns of deception and the manipulation efforts necessary to effecting their own dualistic sexual strategy.

That sexual selection ‘firmware’, the one which predisposes women on a limbic level to evaluating mating options of short term breeding opportunities (Alpha Fucks) with parental investment opportunities (Beta Bucks), is the same mechanism that made women the more deceptive sex when it comes to sexual strategies. The problem now is that this hypergamous deceptiveness is being replaced with ‘complete honesty’ from a macro-societal level down to an interpersonal one.

And ironically, it will be the most stubborn of blue pill Beta men, advocating for a return to an old-order social contract destroyed by the very women they hope will respond to it, who will be the last to finally accept and respond to the new-order of open hypergamy.

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