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Canada becomes the first country outside of the U.S. to sell the versatile plant-based ground made without GMOs, soy or gluten

TORONTO — Starting today, Canadians can now enjoy even more options at their local grocer’s fresh meat counter with the launch of Beyond Beef®, a new product from plant-based leader, Beyond Meat, Inc. (NASDAQ: BYND), that’s designed to look, cook and taste like ground beef. Canada is the first market outside of the U.S. to offer Beyond Beef.

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Made from simple, plant-based ingredients without GMOs, soy or gluten, Beyond Beef delivers the culinary versatility, juicy flavor and meat-like texture of traditional ground, with marbling made from cocoa butter that melts and tenderizes for a satisfying and delicious at-home cooking experience.

All of Beyond Meat’s products are designed to meet, if not exceed, the nutritional profile of its animal protein equivalent. Compared to regular ground beef, Beyond Beef offers: