Dates: November 17-18, 2016 | Register here

Deadline: November 16, 2016

[Oops, the opportunity has already expired. Sign up to AlphaGamma weekly newsletters to stay ahead of the game]

Prices: starting from EUR 140,-

Location: Warsaw, Poland

7th European Forum for Marketing of Scientific and Research Organizations Conference

The main purpose of the Forum is to present the latest research results and practical solutions offered by scientific and research institutions such as institutes, universities, technology parks in Poland and Europe.

The event will not only offer a unique opportunity to become familiar with the current trends, new tools and instruments and strategies in the marketing of scientific and research organizations but will also constitute the ideal professional environment for the fruitful exchange of views and constitute an invaluable networking scenario.

Program of Forum contains lectures, workshops, a poster session and a theatre performance.

Who should attend?

This is an exceptional event which brings together the marketing staff of research institutes, higher education institutions and interested parties to enable the further broadening of knowledge and competencies and which enables renowned key players, leading scientists and practitioners in the field of marketing from the whole of Europe to truly join forces.

The speakers include university professors and lecturers, staff from research and scientific organizations as well as practitioners from Poland and abroad.

Main Topics

Marketing instruments of scientific and research organisations:

E-mail marketing

E-marketing of scientific and research organisations

Marketing strategies in combating the economic crisis

On-line marketing strategies

Education and work fairs as a form of promotion

Trends in marketing studies

Marketing trends and directions of scientific and research organisations

Implementation of new domestic and international strategies

Analytical and research instruments in the marketing of scientific and research organisations

Search engine optimisation

Social media:

Facebook marketing trends

Public relations on the Internet

Legal framework in social media

Social media and SEO

New societies in marketing

Social networks and recommendations of the best communication solutions

Social media not only constitutes Facebook

Social media – blogs, forums, chats

Marketing communication management:

Marketing communication – effectiveness and efficiency testing

Building the positive image of scientific and research organisations

The significance of the brand in the operations of a scientific organisation

Strategic management in scientific and research organisations in the Polish economic practice

Product management in research services

New technology marketing

New technology marketing Corporate social responsibility (CSR) in theory and practice

B2B marketing

Mobile marketing

Personal marketing as an instrument for creating the scientific organisation’s image

Psychology of advertising

Media relations – effective media cooperation

Media trends

Selected detailed topics:

Celebrities in the advertising of scientific and research organisations

Event marketing

Experiences of a direct marketing agency

Marketing in a scientific library

Marketing support for the commercialisation of research results

Ethics in marketing

Advantages of cooperation between scientific organisations and enterprises

Employee/student intellectual capital – the advantage of a competitive institution

Marketing of higher education institutions

Determinants of marketing and the effects of the crisis on a scientific and research organisation

Copyright in marketing and advertising

For more business and career opportunities, check our opportunities section and subscribe to our weekly newsletters.