The perfect public relations gimmick can change the landscape overnight. Relatively few people were thinking about, or donating money for research to cure amyotrophic lateral sclerosis in spring of 2014. By summer of 2014, a social media fund-raising gimmick called "the ice bucket challenge" inspired millions to participate in raising $115 million for ALS -- five times more than had been raised the year before. Counter-jihad needs that moment: when the landscape changes, and millions join the cause.

One might think that high-profile jihad attacks, such as 9-11, or ISIS' sexual enslavement of girls, might create a public relations tsunami, bringing leaders into the counter-jihad camp. Alas, the opposite has occurred. "Islam is peace," President George W. Bush said six days after 9-11, speaking in a mosque, accompanied by CAIR. "ISIL is not Islamic," said Barack Obama on September 10, 2014.

In 2010, a New Jersey Muslim man who had raped and tortured his arranged, teenage wife was exonerated by a New Jersey judge, on the grounds that the husband's behavior was consistent with Islamic belief and practice. Also in 2010, Derek Fenton was fired from New Jersey Transit for burning three pages from a Koran. In both cases, Americans applied sharia's standards. In spite of these events in his own state, Governor Chris Christie insisted that any question of sharia in the U.S. is nonsense. "This sharia law business is crap. It's just crazy. And I'm tired of dealing with the crazies."

Americans, beneficiaries of the freedom of speech as granted in the first amendment, inheritors of Western Civilization and its emphasis on truth as the highest value, now engage in the same process of decoding of news items that slaves of the Soviet system used to resort to. We hear of an explosion, a stabbing, a plot or a decapitation – the 2009 Fort Hood shooting, the 2014 decapitation in Moore, Oklahoma, the July, 2015 shootings in Chattanooga, Tennessee, the November 2015 UC Merced stabbing – and we all wonder when and if we will learn the suspect's name. The name is not released for hours or days. Officials rush to insist that the incident was not terrorism, but, rather, workplace violence.

Tremendous resentment, confusion and frustration are building up. People are angry. People are afraid. People don't know whom to trust.

But wait! There's good news. Very good news. The rhetorical landscape has slowly changed since 9/11.

Fifteen years ago, there were far more people who were eager to play the cultural relativism card and excuse away jihad and gender apartheid. As time has gone on, more and more people, in spite of the PC indoctrination that permeates schools, churches, politics and media, have concluded that there is something about Islam that poses a challenge. People are eager to learn more. When I give talks about Islam, audiences grant me a uniquely intense level of focus and concern. Audiences are much more likely now than in the past to have self-educated, and to know the differences between Islam and other world faiths, and to be able to refute standard-issue apologias for jihad.

The gap still exists, though, between average people's openness and awareness and the elite. Political correctness demonizes and punishes people who speak the truth about Islam. Heroes like Ayaan Hirsi Ali and Geert Wilders must wear Kevlar and be surrounded by armed guards. Robert Spencer and Pamela Geller are targeted and slandered by the incorrectly named Southern Poverty Law Center.

Speech could be used to work out solutions the problem jihad and gender apartheid present. Speech could be used to release resentments, frustrations, fear, and rage. But political correctness suppresses speech. Politically correct suppression of the truth about Islam combined with public frustration and fear are tinder, kerosene, and a match, all waiting for the spark. This volatile situation could be exploited by a demagogue.

The freedoms Americans cherish depend on a stable civil society. When people feel afraid, and conclude that there is no one at the steering wheel – that leaders are shirking their duties – people become willing to surrender their freedom and dignity to an authoritarian who will promise them safety and order. Such an authoritarian might target not only low-hanging fruit like innocent Muslims, but non-Muslims, as well. Authoritarians don't like free speech – or freedom of assembly or association. Authoritarians begin by targeting one population as their scapegoats, but they eventually bring the hammer down on everyone. We'd all suffer. The revolution eats its young.

On December 7, 2015, at a rally in Mount Pleasant, South Carolina, a Republican presidential candidate stated of himself, "Donald J. Trump is calling for a total and complete shutdown of Muslims entering the United States until our country's representatives can figure out what the hell is going on."

At a November 12, 2015 rally, Trump said that his opponents were saying, "Trump doesn't have a plan for ISIS! …I'm gonna win… I said to my wife, I have to tell 'em about my plan, because otherwise I'm not gonna win. They'll think I have no plan… I would bomb the shit out of them." The audience laughed and cheered.

In a March, 2016 debate, Trump said he would torture "these animals over in the Middle East" and "take out" their families. When informed that his plan would require military members to commit war crimes, Trump insisted, "They're not going to refuse me. If I say do it, they're going to do it. I'm a leader. I'm a leader. I've always been a leader. I've never had any problem leading people. If I say do it, they're going to do it. That's what leadership is all about."

In a March 9 interview with Anderson Cooper, Trump said, "I think Islam hates us. There is something – there is something there that is a tremendous hatred there. There's a tremendous hatred. We have to get to the bottom of it. There's an unbelievable hatred of us…You're going to have to figure that out. OK. You'll get another Pulitzer, right? But you'll have to figure that out. But there's a tremendous hatred. And we have to be very vigilant. We have to be very careful. And we can't allow people coming into this country who have this hatred of the United States."

Some counter-jihadis see Trump as our champion and his statements as the "ice bucket challenge" moment when counter-jihad finally goes viral. They are mistaken.

Trump receives a gargantuan proportion of media attention. When Trump opens his mouth about Islam, he becomes the de facto face and voice of counter-jihad to millions of media consumers. Donald Trump's statements about Islam and Muslims have tarred counter-jihad with the mark of buffoonery, intellectual flaccidity, and uninformed xenophobia. That is exactly how Islam-apologists want to depict counter-jihad: as uneducated yahoos eager to hate, without any reason other than their own uninformed bile, the next "other."

Look again at Trump's statement on immigration. Look at the timing. Ask yourself if Donald Trump had made any significant contribution to counter-jihad before that moment.

Robert Spencer is the one indispensable hero of counter-jihad. In a July 30, 2015 essay, Spencer identified Trump as "a blowhard and boor," and "the poster child of American decline." Spencer described Trump's rhetoric as savage, stupid and clumsy. He called Trump "a foe of the freedom of speech." Trump's campaign, Spencer wrote, is "an Oprah show of celebrity worship, lurid grandstanding, logorrheic superficiality, and tabloid scandalmongering." Spencer pointed out that Trump had insulted counter-jihad heroine Pamela Geller.

"I watched Pam earlier," Trump said, "and it really looks like she's just taunting everybody. What is she doing drawing Muhammad? I mean it's disgusting. Isn't there something else they could be doing? Drawing Muhammad? …They can't do something else? They have to be in the middle of Texas doing something on Muhammad and insulting everybody? What is she doing? Why is she doing it? It's probably very risky for her – I don't know, maybe she likes risk? But what the hell is she doing?"

Pamela Geller has shown that Trump has extensive business dealings in the Muslim world. There's nothing wrong with doing business with Muslims; we all do, as participants in the petroleum economy. The problem is this. Trump had not been part of the counter-jihad movement. Suddenly he made his December 7 announcement about Muslim immigration. Why? Because on December 2, 2015, in San Bernardino, California, jihadis Syed Rizwan Farook and Tashfeen Malik murdered fourteen innocent Americans and wounded twenty-four others. Trump made his immigration announcement five short days later. He exploited a tragedy to boost his presidential campaign.

It doesn't matter if he is exploiting a tragedy to advance himself, as long as he is advancing the cause of counter-jihad, you may be thinking.

Look again at Trump's statement on Muslim immigration: "Donald J. Trump is calling for a total and complete shutdown of Muslims entering the United States until our country's representatives can figure out what the hell is going on." He actually referred to himself as "Donald J. Trump." That sounds silly and pompous. Trump's verbal faux pas may not matter to Trump's base. Polls have shown that Trump supporters tend to have less formal education. Trump's "savage, stupid and clumsy" rhetoric, as Robert Spencer called it, does matter to millions of others – other people who could and should be on the counter-jihad team. Trump put his own name first in an important policy announcement. This policy, if enacted, would have an impact on America's character and America's perception around the world. Beginning such a pronouncement with his own name, and never offering any justification or support, sounds like the speech pattern of an egotist, a potentate, a petty dictator, not a serious thinker.

An intelligent case can be made for a moratorium on Muslim immigration. That case can be made with facts. One might simply ask, "How does it benefit America to allow more Tashfeen Maliks, more Mohamed Osman Mohamuds, Tamerlane Tsarnaevs, Faisal Shahzads, and Mohamed Attas to enter the United States? Have a look at the photo of eight-year-old Martin Richard, murdered in the Boston Marathon Bombing. What can you say that justifies his death? We know that most Muslims are not active jihadis, but we have no way of differentiating. Other immigrants from other groups offer all the benefits of immigration that Muslims do without the risks. There is currently a worldwide resurgence of jihad, and there are terrorist groups from Boko Haram in North Africa to ISIS in the Middle East to the Caucasus Emirate in Russia to MILF in the Pacific. During a previous war, Democratic president Franklin Delano Roosevelt issued presidential proclamation 2525 suspending naturalization based on nationality alone. Let us have a serious discussion on this matter."

Instead of a reasoned argument that might win over those on the fence, Trump issued a fiat, leading with the name of the great man superseding and ignoring all reason. It's a Trump-centric, anti-intellectual, Constitution-is-so-superfluous-we-need-not-mention-it approach. This great-man, fact-free approach does not serve counter-jihad.

Trump's chat with his wife, ending with his decision to "bomb the shit out of them," is similarly not helpful. Perhaps Trump has not noticed, but we have bombed the shit out of them. A 2013 study estimated that the Afghanistan and Iraq wars would eventually cost the U.S. six trillion dollars. That's a lot of bombs and American blood. Muammar al-Gaddafi, Saddam Hussein, Osama bin Laden and Mullah Omar are all dead. Jihad still menaces.

Trump said, "I would just bomb those suckers. And that's right, I'd blow up the pipes. I'd blow up the refineries. I'd blow up every single inch. There would be nothing left, and you know what, you'll get Exxon to come in there, and in two months, you ever see these guys how good they are, the great oil companies? They'll rebuild that sucker brand new. It will be beautiful. And I'd ring it, and I'll take the oil. And I said I'll take the oil." Is Trump running for president or the latest Marvel Comics superhero?

Note these three words: "I'd ring it." Trump's magic ring would consist of American troops stationed on the ground in the Middle East, between Iran and Saudi Arabia. Trump says that he will take the oil. In fact, in this scenario, it would require massive American troop presence to take the oil. Trump's answer to the question of American energy independence is blood for oil. How many American soldiers would die to make Trump's id-fueled fantasy of omnipotent revenge real? Which Trump supporter will be first to volunteer to die to sustain the illusion that Trump is a serious person saying serious things?

Any real approach to jihad must involve two features: energy independence that eliminates our funding of jihad through our petroleum purchases, and vast cultural change. Right now discussion of jihad and gender apartheid is controlled by cultural relativism. This cultural relativism is a religious dogma among politicians, journalists, academics, elementary and secondary school teachers, and even Christian clergy.

Cultural relativism is a cultural phenomenon that has a beginning and that can have an end. A hundred and seventy years ago, an Englishman, Charles James Napier, could say of the Indian custom of sati, or burning of widows, "This burning of widows is your custom… But my nation has also a custom. When men burn women alive we hang them, and confiscate all their property… Let us all act according to national customs." Napier insisted that Western culture was superior to the custom of sati. He insisted on enforcing Western custom on Indians.

That kind of boldness died out in the post-World-War-II era. Nazism, followed by the Civil Rights Movement in the U.S., overwhelmed the West. Suddenly, Westerners felt an overwhelming sense of shame. Cultural relativism, an idea advanced by anthropologist Franz Boas in the early twentieth century, became dogma.

Of course Nazism and Jim Crow were evil and deserved to die – but they were not the alpha and the omega of Western Civilization. We need to be proud of, and to cherish, what we have gotten right. If Franz Boas were alive today, he would be horrified at how far we have taken cultural relativism.

Young people need to be educated in the gifts of Western Civilization. Our guide must not be arrogant, ignorant chauvinism, but objective reality. Just one such reality: high sex ratios. Throughout the Muslim world, there are more men than women. Females die off at a rate disproportionate to the West. These statistics hold true even in wealthy Muslims nations. Dead women and girls: that's an inescapable reality. Compilations of the worst countries for women, citing UN statistics on literacy, life expectancy, and safety, generally list Muslim countries as among the worst. That's reality.

The Koran contains many verses calling for jihad. Mohammed was a warrior who ordered targeted killings of innocent people. Islam spread through violent conquest. These are objective facts.

Mention any of these facts on a college campus, or in a church meeting, or in an article to be published in a mainstream newspaper, or while running for office, and risk opprobrium. The schoolmarms of PC insist that you attribute unhappy facts about Islam to the evils of colonialism. Or that you say that Christians are worse. Or that you say that, with time, Islam will "reform." Authentic counter-jihadis are not raving about "bombing the shit" out of the "animals" in the Middle East. Counter-jihadis are changing America so that we can speak the truth. We can't defeat what we can't name; we can't defend what we don't value.

"Islam hates us": Islam is a belief system, and as such it cannot hate. The correct sentence would be, "Islam teaches hatred of non-Muslims." Trump is a billionaire, born with a silver spoon in his mouth. Bill and Hillary Clinton attended Trump's wedding to his third trophy bride. Even so, Trump's fourth-grade speaking style convinces fans that Trump is an outsider, a man of the people. Trump's fans also love Trump's egotism. When asked who he consults on foreign policy, Trump replied, "I'm speaking with myself, number one, because I have a very good brain and I've said a lot of things… my primary consultant is myself and I have a good instinct for this stuff." People who aren't Trump fans won't take a grown man seriously who can't speak a coherent sentence in his native language about an important topic, and who doesn't take the time to learn objective facts that exist outside his own ego. Human lives are at stake, and Trump can't even be bothered to speak English correctly or consult with an adviser. Why give such a self-indulgent slow learner the nuclear codes?

When Anderson Cooper pressed Trump to support his assertion about Islam's hate, Trump could not. When Trump brings massive attention to counter-jihad and then speaks foolishly, conspiracy theorists can be forgiven for wondering if Trump is not a mole for the other team. Every camera in the world is focused on Trump. Every microphone is pointed at him. What a dropped ball, what a missed chance, what a setback.

In 2013, Robert Spencer was interviewed by the BBC. The interviewer asked Spencer to support his critique of Islam. Spencer immediately, and without hesitation, recited several violent and hateful Koran verses and hadiths. He did so calmly and authoritatively. He did not then – nor has he ever – call Muslims "animals" or recommend that we "bomb the shit out of them."

Anyone listening to Spencer's BBC interview would rapidly learn that the problem is not Western racism or imperialism but jihad, jihad as taught in the Koran and hadith. Spencer's intellectual acumen, his lack of hate, and the courtesy he showed his interlocutors put the focus on jihad, not on any alleged Western racism.

Trump has a huge and unshakeable fan base. As Trump himself said, "I could stand in the middle of 5th Avenue and shoot somebody and I wouldn't lose voters." Outside the fan base, Trump has the highest negative ratings ever recorded. Now is the time for counter-jihadis to reach out to, to convince and to recruit, mainstream Americans. Now is the time to harness facts to overturn the cultural relativism. We cannot squander this historical moment to allow buffoonery to become the face of counter-jihad.