Hoodie-wearing thieves steal 300 iPhone Xs from delivery truck outside San Francisco store

Some folks just didn't want to wait for the new iPhone X.

Three men stole at least 300 phones worth more than $370,000 from a UPS truck parked outside a San Francisco Apple Store Wednesday, according to the San Francisco Police Department.

The incident occurred at about 11:30 a.m., and a witness told police the thieves were wearing hoodies and driving a white Dodge van.

The van was parked at the loading dock at the Stonestown Mall on the 3200 block of 20th Avenue.

The incident is under investigation and police are looking for the suspects.

Customers hold up the new iPhone X at an Apple Store on November 3, 2017 in Palo Alto, California. The highly anticipated iPhone X went on sale around the world today.

Customers hold up the new iPhone X at an Apple Store on November 3, 2017 in Palo Alto, California. The highly anticipated iPhone X went on sale around the world today. Photo: Justin Sullivan, Getty Images Photo: Justin Sullivan, Getty Images Image 1 of / 28 Caption Close Hoodie-wearing thieves steal 300 iPhone Xs from delivery truck outside San Francisco store 1 / 28 Back to Gallery

Apple began selling its much-anticipated 10th anniversary iPhone X in stores Friday; the prices starts at $999.

ALSO: First person in line for iPhone X at Palo Alto's Apple store arrived on Tuesday morning

Lines began to form at stores around the world on Thursday. By Friday morning, a line was around the block at San Francisco's Union Square store.

Apple told Fox News those who preordered the phone at the Stonestown location will still be able to pick up their devices on Friday.

This story was updated on Nov. 3, 2017, at 11:48 a.m.