The Florida Democratic Party is launching a weekly Spanish language radio show as part of an effort to engage the state's diverse and growing Latino electorate well ahead of 2020.

It comes as the state's Democrats grapple with the loss of key gubernatorial and Senate races in the 2018 midterms.

“We learned our lesson,” said Luisana Pérez Fernández, the party’s press secretary for Hispanic media, whose hiring was a response to the 2018 outcome.

Democrats sought advice from people in the community on outreach and the party decided to start laying the groundwork for Latino outreach early — the effort began in January, Pérez Fernández said.

The party's first installment of "Democracia al día" is scheduled to air Saturday on Actualidad Radio, an AM Spanish-language talk radio station. Eventually, the party hopes to expand the show to radio in Orlando and Tampa, where there are large Latino populations.

The party is investing about $80,000 in the show to start, potentially reaching about 6,000 people for the half hour in Miami.

“We understand the importance for Hispanics of radio. I’m Venezuelan, and in Venezuela we used to listen to a lot of radio,” Pérez Fernández said.