There’s no denying that data visualization can make or break your business since it’s accountable for delivering critical insights and representing multivariate statistics of your products and company. In a nutshell, it’s a compelling image of your brand and certainly worth a thousand customers. That’s why entrepreneurs are progressively comprehending and encompassing the idea of including powerful information dashboards in their website designs that enable users to interact with real-time data. And it leads us to the next big question

What is an Information Dashboard?

It is an industry-leading data visualization tool that displays the current status of key performance indicators (KPIs), tracks marketing budget and ROI, and presents data and stats more intuitively. By putting this data-driven tool into action, designers are successfully bestowing an attention-grabbing combination of data visualization and interactive user interface on a single screen. They accomplish it by incorporating information graphics, GPS technology, and other features into their website designs.

This technology is boundless and not only restricted to the websites. By this means, it has also invaded the realm of mobile applications, thereby helping people carry out their daily doings such as cooking and budget tracking.

Benefits of Using Information Dashboards

By designing a robust and actionable dashboard for your business, you can:

a) Manage the sales pipelines

b) Target specific users and display particular data to them

c) Monitor the revenue, profit growth, and daily activities of your company

d) Enhance transparency of financial performance in your organization

e) Track server uptime and utilization

f) Visualize and analyze multiple KPIs simultaneously

g) Boost productivity, profits, and products sales

h) Make different data and insights more relevant to your audience

i) Drill down to critical metrics and various levels of information systems

j) Cut through complexity and make decisions based on valuable data

k) Observe and measure all of your marketing campaigns

l) Keep an eagle eye on the records of incoming and outgoing calls, emails, and orders

m) Avoid stock-out and overstock situations and expensive write-offs

How Can Information Dashboards Transform your Business?

Here’s the fact: many designers include an on-the-fly dashboard in their web designs mostly because others do it or they need to cover free space. What they don’t understand is that a business dashboard not only improves the visual appearance of a website or app but also offers real-time data insights and predictive analytics capabilities. Below we have outlined four points that exclusively explain how using a high-level business intelligence dashboard can help your company.

1) Dashboard Software: The Red-Hot Product

Not only third-party vendors but the renowned companies such as Microsoft and Klipfolio also offer complete BI dashboard software products to customers. These easy-to-deploy software products can dramatically boost website traffic by 35 percent and increase the visibility of performance metrics. For instance, you can check how many people have visited your site and mentioned your business online.

2) Desktop, Android, and iOS Dash: Embedded with Location Intelligence

From customer engagement to revenue, traditional web dashboards use maps to visualize all business metrics by dividing the space on different topography. In today’s world, however, imagining our lives without a mobile phone or tablet is unimaginable. Since mobile phones have all-encompassing access to telematics such as GPS tracking and route analysis, the communication and efficiency metrics of dashboards have improved significantly, thereby ensuring on-time deliveries. Additionally, it guarantees maximum control, saves time, and reduces operating costs.

3) Cloud Accessibility: Share your Dashboard with Others

With the help of a dashboard, you can actively keep every employee and client of your business on the same page. Also, it empowers you to identify potential operational risks, fix challenging data issues, and monitor performance targets as well as objectives. There are plenty of ways to share your data dashboard with others, some of which are:

Live TV dashboard: Display it on a wall-mounted TV to demonstrate KPIs and metrics in real-time and promote data transparency within your office.

Private Link: Generate a URL and send it to your employees, partners, and clients.

Email: Use the traditional communication way “email” to invite people to your dash. Create a customized mail containing the PDF file of your reports or dashboard and send it to others.

4) Charts and Graphs: Long-term Memory Effect

First things first: you need to choose the correct type of information graphic when designing an informative dashboard for your site. Make sure to select a graphic that is interactive and allows you to compare different value sets and display data more appropriately. For example, when checking the ups and downs in sales for three to four years, it’s easier to memorize a line chart than to remember the exact numbers from the table chart.

You can pick the right one from standard data visualizations like charts, heat maps, bullet charts, pictographs, and scatter plots. Moreover, you can take your dashboard to the next level by injecting custom HTML or XML into it. The choice is yours.