Former Epic Games designer Cliff Bleszinski has been on something of a Twitter crusade lately, stating that the used games and AAA markets cannot co-exist while big budget games cost so much to make. Bleszinski has now suggested that Sony does have anti-used measures up its sleeve, and is using outrage over Microsoft’s Xbox One policies as a free PR tactic.

Before venturing further, you can play catch-up on Bleszinski’s series of tweets regarding triple-a production and used games here.

Now, the designer has suggested on Twitter that given the cost of blockbuster games, Sony simply must have a similar strategy to Microsoft’s in the works:

You cannot have game and marketing budgets this high while also having used and rental games existing. The numbers do NOT work people. — Cliff Bleszinski (@therealcliffyb) June 12, 2013

I'd bet Sony has some similar stuff up their sleeves they're just playing on the internet outrage for free PR. You're all being played! — Cliff Bleszinski (@therealcliffyb) June 12, 2013 Subscribe to the VG247 newsletter Get all the best bits of VG247 delivered to your inbox every Friday! Enable JavaScript to sign up to our newsletter

I also thought this one was pretty fun:

Sony just bought us dinner. — Cliff Bleszinski (@therealcliffyb) June 14, 2013

Over to you folks: is Sony playing us all for chumps or can they really afford to keep used games and still produce expensive triple-a blockbusters without issue? Let us know below.

Thanks GI.biz.