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When Rolls-Royce Motor Cars unveiled its first SUV in the Americas last month, it chose Vancouver. On day one, it sold six, which start at $399,000 each — not bad for a bespoke brand that delivered just 3,362 cars worldwide last year.

When it comes to supercars, Canada — somewhat oddly — punches above its weight. Canada accounts for roughly 10 per cent of Rolls-Royce’s sales in the Americas though the country’s rich represent only six per cent of the hemisphere’s high-net-worth population. One of Rolls-Royce’s top-performing dealerships globally is in Vancouver.

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One of every 10 vehicles sold last year in Canada were luxury wheels, according to DesRosiers Automotive Consultants.

Rolls-Royce says Canada is only just getting started — thanks to a growing appetite for luxury driven by super-rich immigrants, moms, and millennials.

“Canada is quite a massively developing market,” Torsten Muller-Otvos, chief executive officer of the BMW AG unit, said in an interview at Rolls-Royce’s gleaming new showroom in Vancouver. “I would say that it started two, three years ago when we saw this market going from one record to the next,” he said.