Tweeting out a statement on Monday, Big Bang Comics of Dublin let its fans know that they Marvel Legacy event lenticular variants will not be available to customers at their store, citing the problems of Marvel’s requirements to order.

Instead of having an open order on their lenticular variants, like DC, Marvel is putting them under a “meet or exceed” requirement- in BBC’s words, making local comic stores jump through hoops to be able to order. For Big Bang Comics, this would mean having to order up to 170% more on a regular title than needed in order to be able to order the lenticular variants. Another concern for the retailer is that lenticular covers will sell out, leaving regular covers on the shelves. These concerns are stated as having been repeatedly discussed with – but not addressed by – Marvel.

The writer signs off by noting that they have been in contact with around 70 retailers who share their concerns, and that they are no longer going to be ordering anything with a “meet or exceed” requirement, stating:

“We’re not going to do it anymore, it’s not good for us, it’s not good for you and it’s not good for Comics. We’re over jumping through hoops, and the term “meet or exceed” needs to be put to death in that order form and never seen again.”

You can read the full tweet storm below.

Lenticular covers have been a great sales boost in these times, and you would expect that the Legacy lenticulars would do the same for Marvel…but if Big Bang’s stance is a common one, we may see a smaller boost than expected.

…or, as Marvel is betting, its all complaining and the DM will fall in line again.

which will it be? Time will tell.

So, the last thing we're going to do tonight is talk about the Marvel Legacy Lenticular Covers. They look AWESOME right? — Big Bang Comics (@TheBigBang_) August 21, 2017

Right! You tilt them to the left, they're one thing, you tilt them to the right, they're another. They look damn cool. — Big Bang Comics (@TheBigBang_) August 21, 2017

We are getting both versions of the Legacy one shot and we will push the living hell out of it. We LOVE Marvel's characters & creators. — Big Bang Comics (@TheBigBang_) August 21, 2017

And we would love to push and sell stacks of all the other lenticulars, trust me. But we won't because we're not ordering them. — Big Bang Comics (@TheBigBang_) August 21, 2017

These aren't like the previous lenticular covers from DC which were open to order, we could order as many of those as we wanted to. — Big Bang Comics (@TheBigBang_) August 21, 2017

To be allowed order any of these we have to order in some case 170% more of the regular covers on some titles than we need, — Big Bang Comics (@TheBigBang_) August 21, 2017

The numbers are tied to previous issues in the series run, E.G. on ASM 789 to get the Lenticulars we'd have to do the following. — Big Bang Comics (@TheBigBang_) August 21, 2017

We'd need to order the same or more of ASM 27 to be able to order any copies of the Lenticular variant, — Big Bang Comics (@TheBigBang_) August 21, 2017

Now bare in mind a lot of customers might prefer the Lenticular instead of the regular cover, what do we do with the regulars? — Big Bang Comics (@TheBigBang_) August 21, 2017

Throw them in the garbage? Sell them below cost? Get all the Lenticulars in and throw away good Comics? — Big Bang Comics (@TheBigBang_) August 21, 2017

Nope, we're not doing it. — Big Bang Comics (@TheBigBang_) August 21, 2017

For the first time in 6 years we're drawing a line in the sand and we're not playing the game. — Big Bang Comics (@TheBigBang_) August 21, 2017

Fact is, is that we're not alone, we're in pretty decent contact with 70 or so retailers around the world. Everyone has had their fill. — Big Bang Comics (@TheBigBang_) August 21, 2017

And if we were to jump through the hoops this time around it'd be completely irresponsible on our parts. — Big Bang Comics (@TheBigBang_) August 21, 2017

Us, along with many, many retailers around the world have been in direct contact with Marvel about this. — Big Bang Comics (@TheBigBang_) August 21, 2017

They listened to our concerns but in reality NOTHING has changed. — Big Bang Comics (@TheBigBang_) August 21, 2017

We haven't been able to come to an accord with them and they haven't been able to come to an accord with a massive amount of retailers. — Big Bang Comics (@TheBigBang_) August 21, 2017

We're still going to push the hell out of Marvel books, because there are some brilliant books by brilliant people coming. — Big Bang Comics (@TheBigBang_) August 21, 2017

And there are some fantastic people that work in the background on a lot of books you know and love that get zero credit too. — Big Bang Comics (@TheBigBang_) August 21, 2017

We've always said, we need a strong Marvel and DC in this market to lead the way, we still do, and we'll still strive for that. — Big Bang Comics (@TheBigBang_) August 21, 2017

But this store will no longer be over ordering product to "meet or exceed" numbers to be allowed spend money. — Big Bang Comics (@TheBigBang_) August 21, 2017

To be allowed order a lenticular cover instead of a regular one, we're done, and we're done because we know in a year they'll do it again. — Big Bang Comics (@TheBigBang_) August 21, 2017

To be allowed order a lenticular cover instead of a regular one, we're done, and we're done because we know in a year they'll do it again. — Big Bang Comics (@TheBigBang_) August 21, 2017

And they'll tie something "earth shattering" to Marvel Legacy numbers and ask us to meet or exceed those by another 150%. — Big Bang Comics (@TheBigBang_) August 21, 2017

We're over jumping through hoops, and the term "meet or exceed" needs to be put to death in that order form and never seen again. — Big Bang Comics (@TheBigBang_) August 21, 2017

We'll stick to selling the books and not over stretching numbers to declare market share, and man, who knew ordering Comics would be so hard — Big Bang Comics (@TheBigBang_) August 21, 2017

Not one retailer ever wants to go through what they did with this order form and be so frustrated again, — Big Bang Comics (@TheBigBang_) August 21, 2017

So that's it, Thanks for reading, Cheers and make mine Comics. ALL COMICS!!! — Big Bang Comics (@TheBigBang_) August 21, 2017