Conservative ice cream fans want Ben & Jerry's to 'stick to selling ice cream,' following a bizarre tweet and blog post which suggested customers might be racist for choosing certain flavors.

The Vermont-based ice cream company posted a tweet asking its followers, 'What is implicit bias, and how does it shape our actions? The answer might surprise you.'

The tweet linked to a company blog post titled, 'Scoop Shop Sociology,' discussing the idea of implicit bias — the theory that people make unconscious associations with or stereotype groups.

In October, Ben & Jerry's tweeted out a link to a post that used ice cream flavor preferences to highlight the controversial topic of implicit bias

Ice cream fans resented the fact that Ben & Jerry's was selling politics with their ice cream

The blog post started by positing that the reason why people are condition to think that certain flavors taste good when combined - such as their 'Half Baked' brownie and cookie dough confection - is due to conditioning, not unlike implicit bias.

The post then goes on to discuss cultural stereotypes and systemic racism, before urging people to take an implicit bias test and engage in a 'bias cleanse,' among other things.

The tweet, which was originally posted on October 24 and subsequently reposted several times, prompted one Twitter user to respond, 'Did Ben and Jerry's just call everyone racist?' while another tweeter wrote, 'Just stick to making mediocre over priced ice cream.'

In response to a tweeter's statement at the time that 'this kind of BS' was why she hadn't been a customer for six months, Ben & Jerry's responded by saying, 'You do realize that we've been a values-led business from the very beginning, right?'

Interest in the tweet appeared to have died down until it was revived on Sunday night, turning into a full-blown, social media tempest in a teapot overnight when a writer at a conservative news and opinion site retweeted it.

On Sunday, a conservative news writer retweeted the Ben & Jerry's implicit bias tweet, touching off a new flurry of negative reactions from ice cream fans

Within hours of Daily Wire writer Elliott Hamilton tweeting, 'Worst ice cream advertisement ever,' Twitter users went on the offensive, attacking the American ice cream company for injecting politics into their dessert and proclaiming personal boycotts.

'Well, looks like I'm never spending a dime on @benandjerrys ever again. Can't even keep your f****** politics out of my ice cream,' tweeted @haderlein_jerry.

'My bias against your ice cream is now explicit,' wrote @keypointist, adding the hashtag 'ItsOkayToBeWhite' to his statement.

'You should just stick to selling ice cream instead of calling your largest customer base racist,' noted @Drake5894.

Not long after Hamilton's tweet, a writer at FoxNews.com noted that 'The Vermont-based creamery is on a mission to root out systemic racism from its customers – especially white ones.'

Not all of the controversy was related to politics though, as actors Actor Travis Wester, of 'Supernatural' and 'Eurotrip' fame, pointed out.

He took issue with the notion that implicit bias was being discussed, considering the theory's own controversial status.

Wester tweeted that implicit bias is 'pseudoscience that tastes like day-old vomit.'

Ben & Jerry's has a long history of supporting political and climate change activism

Some Ben & Jerry's fans pointed out that the ice cream company has always been politically-minded. Other Twitter users specifically objected to the topic of implicit bias

Some Ben & Jerry's fans defended the ice cream company, noting that its ice cream has always come with a sprinkling of politics.

'People should probably look at the b&j history before buying if they're THIS surprised by a sociopolitical tweet from b&j,' noted @SJCage.

Meanwhile, @wetsprocket said, 'This has been a political ice cream for like 30 years man.'

Between announcements of new flavors of ice cream, many Ben & Jerry's tweets have highlighted voting and climate change activism, among other political and social topics.

In January 2016, Ben & Jerry's co-founder Ben Cohen announced that he had created an unofficial special flavor of ice cream commemorating Vermont senator Bernie Sanders' presidential run, calling the plain mint ice cream beneath a solid layer of chocolate, 'Bernie's Yearning.'

The solid chocolate topping was meant to represent the one per cent, while the mint ice cream was everybody else.

Instructions for eating the ice cream were to break the chocolate into 'lots of pieces' which could then be mixed and redistributed with the ice cream, The Hill reported.