CHARLESTON, W.Va. — Gov. Jim Justice signed legislation Thursday allowing Sunday liquor sales.

House Bill 2481, which is now law, allows retailers to sell liquor on Sundays after 1 p.m. with the exception of Easter and Christmas when it falls on a Sunday.

“More and more states are rolling back these outdated Sunday sales bans to modernize their alcohol laws and increase consumer convenience,” said Chris Swonger, president and CEO of the Distilled Spirits Council.

“These archaic laws no longer serve a public interest, undermine business freedom and eliminate consumer choice,” he added in a press release.

The law will be in effect this weekend.