(CNN) Hillary Clinton's campaign, looking to shore up support with millennials, has hired Bernie Sanders' national campus and student organizing director, according to a Clinton aide.

The move comes as the Clinton campaign launches her new "millennial engagement" program, an initiative that will look to help Clinton with a demographic that overwhelmingly tilted toward the Vermont senator during the primary.

Kunoor Ojha, the former Sanders aide, will serve as the Clinton campaign's national campus and student organizing director, tasked with listening to young voters and convincing them to back Clinton.

This is the Clinton campaign's first major hire from the Sanders campaign.

Anne Hubert, a former Viacom senior vice president, will lead the millennial outreach effort.

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