Branches of Toys R Us across the UK will be holding a ‘quiet hour’ on the morning of Sunday 6th November, aimed at parents and carers of children with autism.

To offer a calmer shopping environment the stores will have their lights dimmed and the quantity of fluorescent lighting reduced.

There will be no in-store music or Tannoy announcements for the duration of the event, autism-friendly signage will be put in place, and stores will be providing quiet zones.

“Holding such events has given our teams extreme pride in reaching out to autism groups within the community,” said Toys R Us marketing director Mike Coogan.

“Making slight adjustments to stores and creating a quiet shopping period allows children and young adults to experience the fun in a toy shop, regardless of their disability.”