“Starting” anything requires a deliberate first step. There’s the big idea, which more often than not fades into the expanse of what-could-have-been before a finger gets lifted, then there’s the manageable to-do’s that aggregate over time until you realize the season has changed (twice) and you’re 200 days older.

We started this company with a long-term goal that we knew was thousands of hours away: democratize a world in which the doors were closed and locked from the inside. The steps it took to get to where we are now, a few weeks from launch, required an even mix of design, development, asking strangers for money, building things we knew would break, building things we thought might work, and navigating a legal obstacle course that felt more like dodging the tennis-ball cannon on American Gladiator than running a business. The wild swings of elation & “oh shit, this might take off” moments were most times quickly followed by a string of oppressive defeats. The cycle continued every few days, but thats what kept the compass due north.

We are only 10% of the way to the summit, but are 99% done with this leg of the trip - the first step.

The first 6 months from the rearview:

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Second quarter, 2016: Throw everything at the wall and see what sticks

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Second quarter, 2016: Do you want to give us cars, money, or legal advice?

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Second quarter, 2016: Augmented reality = 5 days of very little real work.

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Second Quarter, 2016: 12 hr. round trip to VA to find out we can’t do anything the easy way

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Third quarter, 2016: Blue-Checkered-Shirt / Give-the-Government-Money day at Kinkos

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Third quarter, 2016: The engineers probably hate us, but the build is 🔥

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Third quarter, 2016: All VR everything

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Third quarter, 2016: Window shopping private collections

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Third quarter, 2016: The shopping list — throw out the good, and you’re left with the “perfect”

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Third Quarter, 2016: But sometimes we just flip a coin to figure it out…

(jokingggg… its actually an extremely intense vetting process when we purchase cars, blogpost on that soon.)

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Third quarter, 2016: The rug in every office in every university is a variation of this green (pantone 16–6329)

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Fourth Quarter, 2016: First acquisition in the books — school picture day.

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Fourth Quarter, 2016: Day One.

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