Gears of War 3 officially launched on September 20, but the celebrations started on September 19 in the Best Buy Theater in NYC's Times Square.

First things first for Complex: we went to go chat with Cliff Bleszinski - Design Director at Epic Games - about the success of his franchise and his career on a whole. We learned some very interesting things about Cliffy B's experiences in his long tenure in the industry. Check out the video to watch the charismatic developer chat with us about this and more.