(PIX11) -- At 37, Marika Holmgren was diagnosed with Invasive Ductal Carcinoma stage 2, a form of breast cancer.

Jenn Canvasser, 25, was diagnosed with polycystic ovarian syndrome by her doctor. Neither woman smokes or drinks. In fact, they both lead rather healthy lives.

So what went wrong?

They’re the stories that are becoming more and more common every day where Americans cope with the apparent after-effects of constant exposure to chemicals.

It’s an issue addressed in the powerful new documentary “The Human Experiment” which puts a spotlight on what’s really lurking in our most common household products.

“We don’t even know what’s in our furniture, what’s in our cleaning supplies, what’s in our shampoos, our body washes, our lotions, our makeup,” a frustrated Canvasser says in the film.

Co-Director Dana Nachman, who first learned about the gripping matter while working on assignment as a television producer, is on a mission to spread the word.

“We’re trained from a young age to think that the products we have are safe but we’re slowly learning that this is not the case – it’s just advertising,” she told PIX11 News.

"The Human Experiment" delves deep into the mind-blowing loopholes within the chemical industry in the United States and the great lengths companies go to keep the truth about what is being used in their products from the consumer.

“We really wanted to take it to the home,” Nachman said. “This is not an issue that is happening to someone else, this is an issue that is happening to you and happening to your children and we could all make a change with what we buy.”

“Why should I support companies that don’t have my health and my best interests at heart or my children’s?”

Plastic and flame retardants appear to the biggest offenders when it comes to daily exposure to chemicals. According to Nachman, the film’s agenda is not to make waves but to educate the consumer.

“The long term goal of this film for me is to change consumer action, to put the power back into the people, to buy better products and I think companies will follow suit.”

“If we stop buying their toxic products they’re going to change the products and so we have the power.”

"The Human Experiment" is playing now at Cinema Village on E. 12 Street. For showtimes, click here.