Pamela Anderson once said, “Leather in India is a huge problem. I narrated a documentary about that ten years ago, and nothing’s changed.”

Maybe that statement was made one reality TV show too soon.

Sources say that since Anderson has taken a stance against leather in India while filming the country’s version of “Big Brother,” there’s been a surge in people asking about non-leather products.

PETA India has been contacted by several people interested in learning where they can buy cruelty-free products. They are probably being directed to places like the animal rights group’s Shopping Guide To Fur And Leather Alternatives.

One woman told an Indian blog she threw out her leather shoes and is now looking to replace them with synthetics. The woman, a student at a university in Delhi, told Bikyamasr that Anderson has “given a face to what a lot of people have been thinking. Those who say celebrities shouldn’t campaign for things are so wrong.”

Earlier this month, Anderson wrote a letter to Indian Prime Minster, Manmohan Singh, asking that leather products be banned in the country, pleading for every individual in the country to never “buy leather shoes, bags, jackets, belts or anything else made of animal skin.”

Photo: PR Photos

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