Ivanka Trump brand sued by San Francisco fashion retailer over unfair competition

Ivanka Trump models an outfit following a 2015 interview to promote her clothing line in Toronto. Ivanka Trump models an outfit following a 2015 interview to promote her clothing line in Toronto. Photo: Canadian Press /File Photo Photo: Canadian Press /File Photo Image 1 of / 14 Caption Close Ivanka Trump brand sued by San Francisco fashion retailer over unfair competition 1 / 14 Back to Gallery

San Francisco fashion boutique Modern Appealing Clothing has sued Ivanka Trump's company over unfair competition.

The class action lawsuit was filed in San Francisco Superior Court on Thursday.

The lawsuit claims Ivanka Trump Marks, LLC, has gained an unfair advantage in the marketplace "from Donald J. Trump being the President of the United States and from Ivanka Trump and her husband, Jared, working for the President of the United States."

The lawsuit claims Ivanka Trump's brand got a boost from Donald Trump's tweets blasting Nordstrom for dropping her line, and from Kellyanne Conway telling people to "go buy Ivanka's stuff" during an interview with Fox News.

Modern Appealing Clothing is a longtime San Francisco brand with stores in Hayes Valley and the Dogpatch. The Chronicle described the stores as "San Francisco's fashion wonderland" and the brand is "beloved not just in San Francisco, but worldwide." MAC has been in San Francisco since 1980.

Despite Nordstrom and other retailers like Sears and Kmart dropping Trump's line, Courthouse News reports the brand's sales grew 346 percent between January and February.

The lawsuit seeks unspecified damages on behalf of women's clothing retailers operating in California since January, and for an order preventing the Ivanka Trump brand from being sold in California.