Spotify has now over 50 percent of its subscribers as paid subscribers. The paid subscriber number has reached 100 million as mentioned in a press release repor t issued by Spotify.

Spotify has always been different in promotional activities and have even challenged Apple’s free music plan for students with its $1 per month plan after trial version.

Spotify has been partnering with various big tech giants and it has brought a big difference in its sales and promotion.

“In March, we extended our partnership with Google by expanding our Google Home Mini promotion to two new markets, the UK and France. The new promotional offer is substantially similar to the deal offered in the US in Q4. In the UK and France, new and existing Family Plan master account holders can claim a free Google Home Mini voice speaker. We believe that voice speakers are a critical area of growth, particularly for music and podcasts, and we intend to continue to pursue opportunities to expand our presence in that area.“

“We announced a significant step forward in our ongoing partnership with Samsung during Q1 whereby the Spotify app will be preloaded on millions of new devices globally. New users in the US who purchase Samsung’s flagship Galaxy S10 device with the Spotify app preloaded also will have access to a special six month free trial offer for Spotify Premium.”

Source: https://investors.spotify.com/financials/press-release-details/2019/Spotify-Technology-SA-Announces-Financial-Results-for-First-Quarter-2019/default.aspx