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This Morning host Holly Willoughby called out " Britain's most shameless mum " Cheryl Prudham for claiming over £40,000 a year in benefits.

The mum-of-12 appeared on the ITV show to talk about her addiction to having children after it was reported she was on the hunt for a sperm donor for baby number 13.

But Willoughby quizzed Cheryl, from Skelmersdale , asking her "how do you sleep at night?".

The presenter said: "I would really struggle to sleep at night if I thought I was taking all this money and then somebody at the end of the road who had disability benefits that was being cut.

"Or they might have a young carer, who is a child, who is 14, that hasn't got the money and the family, who can't go on and do education and missing out of their life; I know, and you're not silly, you know that is the reality, so how can you sleep at night?

"You know how important your kids are to you, that person with a young carer their child is equally as important to them, but they don't have all that money, where is it going? Into your pocket."

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Holly spoke her mind as co-host Phillip Schofield sat quietly by her side and Cheryl shifted in her seat and could only reply: "It's not just all going in to my pocket though, let's be honest."

Holly pressed her further and said: "But it all adds up, it all adds, you put all those people togther. Do you think about that?"

Cheryl said: "Not really, no. I think about my kids and my family and that's it."

Cheryl is keen to add to her flock by conceiving number 13 after getting rid of her husband Robert earlier this year, so she is on the hunt for a sperm donor.

Viewers of the show took to Twitter to condemn her with many suggesting that she "needs to get a job" with one saying: "13 children is ridiculously excessive. I want a Range Rover I can't afford, wouldn't expect the tax payer to cough up for it!"

Cheryl has previously revealed she was planning on to go under the knife at Liverpool’s MYA Cosmetic Surgery Clinic in the hope of going from a B cup to a 34D.

The chain of clinics boasts a long list of reality star clients, including ex-Geordie Shore star Vicky Pattison, as well as Towie’s Lauren Goodger and Maria Fowler.

The 33-year-old has since appeared in a national newspaper leaving the Rodney Street clinic carrying branded sales brochures, with reports that she is to undergo £4,000 worth of surgery.