RaVeNatNM said: If you buy PC parts based on slogan and not after reading reviews and making sure you're getting the most value for your dollar you are either rich or don't really care about performance. Click to expand...

arthur_tuxedo said: The halo effect exists, but it's not all it's cracked up to be. If one side has a much better lineup in the $150-$250 range people will buy those cards regardless of who has the $600+ performance crown. If they don't, they're misinformed and to be misinformed in this day and age, you'd have to be stupid. Click to expand...

Pieter3dnow said:

I'm sure you had fun looking at pictures .... 10 years before the internet thank you for that Al Gore ? Give me a break with your nonsense computer shopping magazines that are from the time before there was something you could even consider there was a GPU.I'm sure you had fun looking at pictures .... Click to expand...

you seriously think the majority of consumers do research? Brand recognition, reputation and loyalty are the most important things about consumer pricing. People are willing to buy cheap products, but the more complex the product is, the more apt there are to buy on reputation. You think all those people wanted towhat world are you guys living in? it's not just the halo effect, it's reputation. all things being close to equal consumers will chose what they believe is the better brand, this become more prominent the rarer the purchase. people get the best house/car/luxury item they can afford. most people don't equate "best" with performance, they equate best with "reputation".that magazine use to be regularly 800 pages. and it was an incredibly magazine, why, because every month, they would have features on OEMs, how they think, how they market their products, it was one of the very few places that talked about OEMs in depth, the companies that actually purchase the vast majority of products. If you wish the wallow in your ignorance, you are free to, however I am telling you, OEMs are not only obsessed about prices or performance as you think they are, the reputation of a product or a brand is just as important. What my old self reading that magazine learned in the time before the internet, which still holds true, is that Consumers don't like to believe they are buying a cheap product. The jobs of OEM's is give the illusion of Quality for the money. The term you sell the sizzle not the steak applies here, AMD the budget brand is not something OEMs can hang their hat on , it is not something they can sell the consumer, when the other guy is selling a more "premium" brand NVidia.. And if you think the vast majority of people do in depth research before shopping I have bridge I would like to sell you. what most consumers do, is they research brands, and learn which brands have the reputation for being the best, and they go out and try to find that reputable brand as cheaply as they can.