Critics took to Twitter to slam Ivanka Trump's tweet as "hollow" and "hypocritical"

'Tell It to Your Father': Critics Slam Ivanka Trump's 'Hypocritical' Tweet About Equal Pay Day

First Daughter Ivanka Trump marked Equal Pay Day on Tuesday with a tweet urging Americans to work together to “close the gender pay gap.”

It was not lost on critics, however, that Ivanka’s father, President Donald Trump, just last week rolled back Obama-era protections for women in the workplace.

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In light of that, many took to Twitter to slam Ivanka’s tweet as “hollow” and “hypocritical.”

Charged one Twitter user: “Tell that to your father. He doesn’t believe in raising the minimum wage, is anti-union, & we all know how he feels about women’s bodies.”

Here are some of the other reactions.

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Many reminded Ivanka, now officially an adviser to the president, that she does have the power to make a difference for women’s rights.