THERE hasn’t been a more potent safety viral video since a kiwi bro was asked if he wanted a ghost chip, until this.

The Adventure of Nibbles — Things you shouldn’t do when you’re stone d, was released by the South Australia Motor Accident Commission two weeks ago and has already amassed about 237,000 views.

The video follows Nibbles, a pretzel man hybrid and his mate who is a box of hot chips and T sauce, smoking some sort of drugs in their car, when Nibbles suggests it would be a great idea to “pull a mainy’’.

They set off on their journey when Nibbles starts freaking out and driving erratically, he is pulled over by the cops and asked to do a drug test.

Confused, Nibbles attempts to undo his pants and produce a urine sample in the middle of the road, and when the police officer swipes his tongue with a mouth swab — dramatic music ensues.

media_camera Nibbles the pretzel and his bucket of chips mate encounter problems on the road. Yes, that is Elvis on the dashboard mocking them.

General Manager Road Safety at MAC Michael Cornish said the Adventure of Nibbles was an attempt at capturing the attention of people who can be difficult to reach.

“This target audience spends a lot of time online for news and entertainment and in particular enjoys YouTube, research suggests that humour is an effective way to engage them, while still projecting a strong road safety message,” Mr. Cornish said.

Mr. Cornish said in 2013 alone 14% of drivers and riders killed on the roads, tested positive for illicit drugs.

“Research found the target audience did not believe that drug use inhibited their driving, yet they acknowledged it did impact them in other situations including social situations.

“Our message is, “You know it affects you so it affects your driving too. Stop drug driving.”

Spreading the antidrug driving message hasn’t been an easy message to get across to the right target audience, with MAC saying they had to find a creative way to reach that audience.

“Road safety messages can be more effective with some audiences if we present them with a colourful story in an unexpected format, rather than a more perhaps staid road safety message that admonishes them,” Mr. Cornish said.

Nobody knows what Nibbles next adventure will be, only that a baked pretzel shouldn’t drive; just ask his mate the hot chips.

MAC aren’t the first to go the cartoon safety route to get their message across, in 2012 Melbourne Metro released the award winning short — Dumb Ways to Die