MUMBAI | KOLKATA: Prime Minister Narendra Modi 's ' Make in India ' campaign is emerging as a fad among young consumers and several online and offline retailers have started promoting indigenous products and brands to cash in on the trend."People aged between 16 and 35 are all asking for Make in India themed merchandise," said Gautam Jatia, CEO at Emami Frank Ross that runs Starmark, a Kolkata-based large-format leisure retail chain. "We have asked our suppliers to work on the theme and come up new stocks on this line. The products shall hit the stores very soon.” E-commerce company Shopclues has already launched a 'Make in India' section on its website promoting indigenous products and manufacturers, while another online retailer, Happily Unmarried, which specialises in unique funky apparels and accessories, plans to launch a 'Make in India' merchandise line of collection.Customised printing company Printvenue said it has received a lot of requests for Make in Indiacaptioned products and it has already made a couple of design templates for mobile screens and laptop sleeves."We are getting a lot of requests for Make in India-captioned products and so we have made 2-3 design templates," said Saurabh Kochhar, co-founder and managing director at Printvenue.com. While some retailers are selling apparels, accessories, home ware and other products with the 'Make in India' official logo of a lion printed on them, the government wants individuals and merchants to take prior permission before using the logo."We want everyone to use the logo but there has to be a quality to it. The logo can’t be distorted on the will and desire of companies or individuals. We are being strict about it so that the logo doesn't lose its character," said Atul Chaturvedi , joint secretary at the Department of Industrial Policy and Promotion (DIPP). DIPP is yet to register the logo and get a copyright.Chaturvedi said the department has already sent it for trademark registration. The PM launched the 'Make in India' campaign on September 25 to get Indian and foreign companies to invest in manufacturing in the country, with emphasis on 25 sectors including automobiles, IT and textiles for job creation and skill development.A top official said DIPP also plans to launch its own line of retail products around the Make in India theme, which is at a nascent stage. Shopclues, which promotes Indian products and brands such as Bombay Dyeing, Nayasa, Micromax, Airtel, Lotus and Himalaya at the 'Make in India' section of its portal, will soon introduce merchandise with 'Make in India' tagline, said Radhika Ghai Aggarwal, co-founder and chief marketing officer at Shopclues."The 'Make in India' initiative aims to support local manufacturers, craftsmen, small and medium enterprises and sellers hailing from tier-II and -III towns in the country," she said. Rajat Tuli, co-founder of Happily Unmarried, said the site was flooded with queries for ‘Make in India’ merchandise within days of the campaign's announcement."We will start a series of these products especially t-shirts and magnets that people are asking for the most, as soon as we get to know about the norms of producing the tagline and the logo on our items," Tuli said. Kolkata-based Starmark, too, is expected to roll out products such as t-shirts, notepads, bags, posters, coffee mugs and caps based on the theme.