Uber has been forced into an embarrassing apology after sending its Bangalore customers a sexist email.

To mark 'Wife Appreciation Day' in India on Sunday, the $60 billion firm encouraged husbands to 'order on uberEats and let your wife take a day off from the kitchen.'

The company has since removed the post - which offered 100 Rs (around or $1.56) off an order - and has apologized on social media, with its new brand boss tweeting 'oh hell no' in response to the offer.

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To mark 'Wife Appreciation Day' in India on Sunday, Uber encouraged husbands to 'Order on uberEats and let your wife take a day off from the kitchen.' The company has since removed the post - which offered 100 Rs (around or $1.56) off an order - and has apologized on social media

ANOTHER UBER SCANDAL To mark 'Wife Appreciation Day' in India on Sunday, Uber urged husbands to 'Order on uberEats and let your wife take a day off from the kitchen.' In response, the firm was blasted for sexism and perpetuating demeaning sexist stereotypes. The firm has since apologized on Twitter, saying 'this was totally inappropriate.' From her personal account, Uber's chief brand ambassador also tweeted, 'Oh hell no. This is completely unacceptable. Will take care of this.' Advertisement

uberEats lets users order from nearby restaurants and have the food delivered to their front door by an Uber driver.

Uber promoted the deal for its Eats service yesterday for users in Bangalore, India for 'Wife Appreciation Day.'

After some shared the promotion on Twitter, the campaign was hit with extreme backlash.

Users called it sexist and accused the company of perpetuating demeaning gender stereotypes.

Many called it a 'fail,' with one speculating this story 'is going to be huge in days.'

Other responses included 'wow. just wow,' 'smh,' and gifs that read 'omg.'

After some shared the promotion on Twitter, the campaign was hit with extreme backlash. 'Another big fail of Uber marketing. Do they even read Twitter and Facebook in the last years?' asked one user

Users called it sexist and accused the company of perpetuating demeaning gender stereotypes. 'Would be great if your $69 billion company stopped perpetrating regressive stereotypes in India,' wrote another

Many called it a 'fail,' with one speculating this story 'is going to be huge in days'

Other responses included 'wow. just wow,' 'smh,' and gifs that read 'omg'

While the promotion got many social media user riled up, it didn't make much of an impact in Bangalore. 'Most people on Monday did not seem to know about the promo or even the negative impression it is said to have created,' BBC journalist Ayeshea Perera said

'It did not create any impression on social media, and the story is missing from the city's main tabloids and newspapers'

Uber has since apologized.

The company replied to one tweet saying, 'This was totally inappropriate. We've removed it and we apologize.'

Uber has since apologized. The company replied to one tweet saying, 'This was totally inappropriate. We've removed it and we apologize'

Uber's chief brand ambassador, Bozoma Saint John, also tweeted an apology of sort.

Being blunt, she tweet 'oh hell no,' adding that this is 'completely unacceptable.'

'We will take care of this,' she said.

Uber's chief brand ambassador, Bozoma Saint John, also tweeted an apology of sort. Being blunt, she tweeted 'oh hell no,' adding that this is 'completely unacceptable'

'Will take care of this,' she added on Twitter. She replied directly to the tweet of a user who shared the sexist promotion

While the promotion got many social media user riled up, it went mostly unnoticed in Bangalore.

'Most people on Monday did not seem to know about the promo or even the negative impression it is said to have created,' BBC journalist Ayeshea Perera said.

'It did not create any impression on social media, and the story is missing from the city's main tabloids and newspapers.'

Uber has become the poster child for Sexism in Silicon Valley, an issue that has garnered more attention in the industry in 2017 following a number of scandals across firms and the 10-page anti-diversity demo written by a now-fired Google employee.

Uber has become the poster child for Sexism in Silicon Valley. The firm has been under fire for a culture of sexism, harassment, and illegal workplace retaliation since February when former engineer Susan Fowler came forward with serious allegations of the aforementioned

WHAT IS WIFE APPRECIATION DAY? While the origin of Wife Appreciation Day is unknown, it is typically observed on the third Sunday in September. The idea is simply a day to appreciate your wife, which many do with gifts or romantic outings. 'Since wives do so many things to make their husbands and homes happy, this is a day for men to let their wives know just how much they appreciate both the little and the big things they do all year long,' says one site explaining the day. Advertisement

The firm has been under fire for a culture of sexism, harassment, and illegal workplace retaliation since February when Susan Fowler, a former engineer at the company, came forward with serious allegations of the aforementioned.

Since, more female employees at the company spoke out with similar allegations, prompting two separate investigations that led to the firing of more than 20 people as well as the forced resignation of founder and CEO Travis Kalanick.

Uber has been trying to save face with drivers and riders since.

Days after Kalanick's departure in June, the firm announced a '180 Days of Change' initiative to better the driver experience by adding an in-app tipping option, 24/7 driver support, and other features.

Since, more female employees at the company have come forward with similar allegations, prompting two separate investigations that led to the firing of more than 20 people as well as the forced resignation of founder and CEO Travis Kalanick (pictured)

A major way the firm has tried to rebound after multiple boycotts has been to fill the vacant CEO seat with a women, which proved to be no success.

After no woman wanted the job, the firm was blasted in the media for its failed attempt, as pundits discussed it its sexist reputation was salvageable.

Uber has been trying to save face with drivers and riders since. Days after Kalanick's departure in June, the firm announced a '180 Days of Change' initiative to better the driver experience by adding an in-app tipping option, 24/7 driver support, and other features

One notable and widely-shared headline from The Washington Post read, 'Uber’s search for a female CEO has been narrowed down to 3 men.'

The role was soon filled by former Expedia CEO Dara Khosrowshahi.

Referring back to the scandals and Uber's attempt to clear it's name, many used the promotion to point out how the firm is failing at ridding itself of sexism.

Referring back to the scandals and Uber's attempt to clear it's name, many used the promotion to point out how the firm is failing at ridding itself of sexism

A major way the firm has tried to rebound after multiple boycotts has been to fill the vacant CEO seat with a women, which proved to be no success. After no woman wanted the job, the firm was blasted in the media for its failed attempt, as pundits discussed it its sexist reputation was salvageable

One notable and widely-shared headline from The Washington Post read, 'Uber’s search for a female CEO has been narrowed down to 3 men'

'It looks like Uber is still the worst,' one user tweeted at the $60 billion company, adding a cringing emoji