In less than a week, San Francisco’s only hip hop-influenced cookie dough kiosk Doughp (pronounced “dope”) will open its first brick and mortar location in the Castro’s Myriad food hall.

It’s a millennial-focused outfit with concoctions like “This S’More is Hella Lit” (marshmallow fluff-infused dough with graham crackers and chocolate chips), “Cold Brew is Bae” (cold brew cookie dough with coffee grounds and chocolate chips) and “The OG” (chocolate chip cookie dough).

The person behind the hip hop-laden nod to unbaked confections? Bay Area native Kelsey Witherow, a funny, young, first-time restaurateur.

“So you want to know how I became a ‘Doughp’ dealer,” Witherow jokingly asked when we spoke last week. When asked about the shop’s theme, she responded with: “I was the white girl at my high school who was going through the Hyphy movement. I was obsessed with Mac Dre.”

Hm.

As an African American, journalist, hip hop junkie and connoisseur of sweets, I’m torn. Cookie dough is amazing. Witherow seems charming and well intentioned. And I loved Mac Dre, too. But I can’t help but tilt my head at this.

Cookie dough counter-service shops weren’t a normal black community dining experience for most growing up. So, to faintly dress it as such seems a little ... disingenuous, maybe?

Regardless of my thinking, Doughp has proven popular in San Francisco. In less than a year, the brand went from a low key debut at a Mission Bay food truck park to a fully fledged location with partnerships across the city.

Unlike most of the city’s more well-known chefs and bakers, Witherow doesn’t have formal training in the kitchen, and it was only after quitting her tech job that she was able to hone her talents. She is self-taught and doesn’t use eggs in her dough. Everything at Doughp is served in one ($6), two ($10) or three scoops ($15). Witherow charges 50 cents for toppings, but if you check the website, high-fives and smiles are listed as “always free.”

For the folks interested, Douhgp will officially open at the Myriad on Sept. 14.

By then you might even get to try Witherow’s new, forthcoming Beyonce flavor. It has the taste of lemonade and cayenne pepper.

I haven’t tried it yet, but according to the website, “This Doughp is fire, bro.”

I don’t know, man.

The Myriad: 2175 Market St.; Hours Monday-Friday 8:30 a.m. to 10 p.m.; Saturday 9 a.m.-10 p.m.; Sunday 9 a.m.-8 p.m.

Justin Phillips is a San Francisco Chronicle staff writer. Email: jphillips@sfchronicle.com Twitter: @JustMrPhillips