A new campaign shows when it comes to buying high-quality food on the cheap, further down the production chain someone is paying for it.

The video from the Fairtrade Foundation has been released to encourage customers to think before they buy.

Child workers are seen delivering fruit and veg to people’s doors to show their reaction when buyers realise what they’re supporting with their money.

“Why are there children here?” one person reacts as they bring out the fruit and veg boxes.

“You can’t have kids carrying heavy boxes,” says another. “If I’d have known about this I wouldn’t have ordered.”

Customers are then told that although the setup isn’t real, the problems caused by unfairly sourced high-street products are.

Farmers in countries such as Malawi, Kenya and Ivory Coast all contribute to produce that is sold in the UK, but surveys show many of them, including children, are still living in poverty.

Cocoa farmers in Ivory Coast live on less than 40p a day, while one in 10 children in tea-growing regions of Malawi die before their fifth birthday.

The Fairtrade Foundation’s overall message is that people in the UK can help put an end to these workers getting an ‘unfair deal’ by contributing to brands that they can trust.

10 best Fairtrade food and drink Show all 10 1 /10 10 best Fairtrade food and drink 10 best Fairtrade food and drink {1} Pukka Vanilla Chai: £2.39, tesco.com 10 of Pukka’s teas are Fairtrade certified, including this caffine-free vanilla, made with six ethically-sourced, organically-grown herbs. The stars of the show include warming cinnamon and zingy ginger, to give you a natural lift. 10 best Fairtrade food and drink {2} Grumpy Mule Organic Ethiopia Yirgacheffe Ground Coffee: £3.99, ocado.com There are a lot of Fairtrade coffees on the market but this awardwinning brew is a bit special; a slow roasted, aromatic creation with citrusy notes, ideal for a refreshing breakfast cup. The beans come from small-holder cooperatives where organic farming is the status quo. 10 best Fairtrade food and drink {3} Quinola Pearl & Red Express Organic Quinoa: £2.55, ocado.com Quinoa is a great source of protein. This variety, grown by smallhold farmers in Peru, is delicious in salad and makes for an interesting change from rice or pasta. These handy packs can be eaten cold, or warmed up for a couple of minutes in the microwave. 10 best Fairtrade food and drink {4} GeoMuesli Mixed Berries: £3.90, traidcraftshop.co.uk Do you know where the fruit and nuts in your morning bowl of cereal come from? GeoMuesli pride themselves in using Fairtrade ingredients, including the Chilean and South African raisins and Ugandan banana in this box. 10 best Fairtrade food and drink {5} Makers and Merchants Hello Sailor Chocolate Bar: £2.50, uniqueandunity.co.uk This is not your average bar: the intensely creamy chocolate, with a touch of sea salt, all packaged up in Makers and Merchants’ fun packaging, is a sweet and ethically-sound pressie for a loved one. 10 best Fairtrade food and drink {6} Ben & Jerry’s Satisfy My Bowl: £4.49, tesco.com You might not have realised that Ben & Jerry’s innovate ices are all made using Fairtrade ingredients. This is their newest flavour, celebrating the 30th Anniversary of Bob Marley’s Legend album. The need to know: you get banana ice cream with caramel and cookie swirls, amid chocolatey peace signs. 10 best Fairtrade food and drink {7} Marks & Spencer Peacocktail Sauvignon Blanc: £7.99 a bottle or £47.94 a case of 6, marksandspencer.com Here’s a wine that stands out from the pack; with notes of grapefruit, herbs and hints of lime, it a fresh, aromatic bottle. One that will make you think of summer days, even in dreary February. 10 best Fairtrade food and drink {8} Fairglobe Fairtrade Cranberry Cookies: £1.09, lidl.co.uk (in store only) Lidl have an good Fairtrade offering, including these chocolatey and fruity biscuits with ingredients sourced from farms in Costa Rica, Dominican Republic and Ghana. We’ve been eating ours with an afternoon cuppa. 10 best Fairtrade food and drink {9} Seriously Nutty Pistachio, Hazelnut and Almond Milk Chocolate: £1.40, waitrose.com Waitrose has recently launched five new Fairtrade chocolate bars, including this creamy, crunchy number made with three types of roasted nuts. 10 best Fairtrade food and drink {10} Cadburys Fairtrade Chocolate Sprinkler: £2.15, tesco.com Cadbury’s Dairy Milk went Fairtrade in 2009, and there are other options to choose from, too. We like this sprinkler for decorating cakes or adding to your coffee – made from ethically-sourced beans, obviously.

“When we reach for our everyday food, we may be unconsciously feeding exploitation,” says Jonathan Smith, head of campaigns at the organisation.

“We become part of the problem. But we can make a conscious choice to be part of the solution.