Social media has opened up new ways of promoting brands and monetising content with influencer marketing now rocking the online world. Basically, if someone famous or well-known within their sector digs a product and talks about it on their social platforms — this is sure to be pretty good for business. Why? Well, because influencers have a huge following and encourage others to engage with brands by virtue of their knowledge and immense popularity. Pretty clever!

In the ever-exciting blockchain and crypto space, influencers can be developers of innovative blockchain projects, or well-known media personalities who are keen to back particular initiatives. For instance, Sgame Pro™ — the first mobile game aggregator built on the blockchain — has recently partnered up with famous game commentator and #1YouTuber in the world — Pewdiepie. The collaboration is designed to spread awareness regarding Sgame Pro’s ICO and the wealth of advantages of its gaming platform.

Influencers Build Credibility

We live in a tech-centric world where many people browse their social media platforms before getting out of bed. These channels are, therefore, ideal places for influencers to tell people about valuable blockchain products and build much-needed credibility for brands. The crypto space thrives on trust with a strong community often leading to project success. In the absence of any central authority, a good word from a reputable source can work wonders.

Indeed, with 47% of people using ad-blocking software, influencer marketing is the way to go for blockchain projects. Moreover, almost 49% of customers follow the advice of influencers to make a purchase.

In exchange, influencers are rewarded handsomely by companies and social media platforms. According to influencer analytics platform Captiv8, YouTube influencers with more than 7 million subscribers can earn as much as $300,000 per post and an Instagram user with a following of 100,000 can earn up to $5,000 per post.

With the recent ban on ICO advertising by giants like Facebook, Google and Reddit, a good chunk of the marketplace for digital marketing has been taken away. All these channels accounted for a significant portion of ad revenues. Influencer marketing is now more important than ever before to spread awareness of innovative technologies and to monetise content.

Blockchain is Changing the Game

Steemit, a blockchain-based social media platform, has so far been one of the most interest concepts with regards to acknowledging blockchain promoters. The platform rewards people for creating and promoting useful content on its site. It has shined a light on blockchain experts, while introducing the technology to a large number of newcomers every day.

Another top-notch and frankly pretty awesome idea comes from mobile game aggregator, Sgame Pro™, a company dedicated to bringing the fragmented gaming industry into a single ecosystem, where everyone, from players to publishers and influencers, can thrive.

Founder and CEO of Sgame Pro™, Gip Cutrino, says: “The platform will have a unique referral system, through which influencers can monetise their following, without compromising their image. They will help promote the best games in the market, and our system is perfectly positioned to help them better interact and monetise a highly targeted player community.”

SMG tokens will be used to reward influencers. With every newly introduced player, a portion of SGM tokens will go to the influencer, regardless of whether the player remains in the community or not. The platform will also enable fans to show their support through SGM transfers to their favourite players during Live sessions, which is a popular method for online players to increase their fan base.

The best part is that these crypto tokens are not just valuable within the Sgame Pro™ platform, where they can be used to make purchases from the ecosystem’s Marketplace. They can also be transferred to an external, ERC-20 compatible wallet. This makes the tokens valuable outside the platform as well, unlike most other crypto tokens that can only be used within a specific ecosystem.

If you like the sound of the innovative and thought-leading Sgame Pro™ platform and want to learn more about its ICO, visit sgamepro.io and follow on Facebook, Twitter, Instagram and LinkedIn.