New Shepard is going on its eighth mission from West Texas on Sunday when it's launched from Blue Origin's pad in Van Horn.

The launch is planned for 8:30 a.m. and will be live streamed, Blue Origin founder Jeff Bezos said Friday on Twitter.

Blue Origin is one of Bezos' personal passions, and he talked about why he created the company and got involved in a space travel while in Dallas last Friday when he keynoted a Bush Center and Southern Methodist University event. He is trying to create a reusable rocket to advance space travel.

He said he's doing it for the future students who can't create a rocket company in their dorm room, but can create companies some day that require space travel.