ANN ARBOR, MI - Diners hoping for a huge discount at Ruth's Chris Steakhouse in Ann Arbor following University of Michigan football wins are out of luck for 2017.

The restaurant has decided not to bringing back its Score Big promotion, which offered guests a percentage off of their bill based on how large the football team's victory was that week, up to 50 percent not including alcoholic drinks.

"Thank you for inquiring about the Score Big promotion of 2016. Ruth's Chris Steak House in Ann Arbor is not doing that promotion again," wrote Chad LeRoux, chief marketing officer for AHC+Hospitality, which represents Ruth's Chris Steakhouse.

LeRoux did not immediately respond to questions about how many diners took advantage of the 2016 Score Big promotion. But following each UM win last season, the restaurant was flooded with reservations and customer queries about the discount.

The Score Big promotion continued through the 2016 football season and secured national headlines for the Florida-based steakhouse restaurant chain, along with a dinner reservation by football coach Jim Harbaugh and his wife, Sarah.

Current promotions advertised on the Ruth's Chris Steakhouse website include a holiday catering special and the "Filet & Rose" for $30.