Behind Brazil and India, Australia is the third largest exporter of beef around the world and it is seeking to perfect supply chain with VeChain blockchain technology.

The hugely populated Chinese which recorded high importation of beef (1,194,363 tons) between April 2018 and April 2019 is giving Australian premium beef suppliers opportunity into its market with increased demand but seeks a traceable supply chain.

While traditional meat export comprises of four stages (raising, processing, moving to overseas meat factories, and packaging at retail stores), the industry is still faced with problems like:

Inaccuracy in name and quantity of products while loading or unloading. Deceptive sale of other country’s meat produce as Australian beef. Difficulty in recalling exact problematic meat product batch from across the world.

Australian Meat Supplier Latitude 28 Partners VeChain

After presenting a total export of 1,125,657 tons of beef in 2018, a leading meat supplier in Western Australia, L28, which has been in the industry since 1904, is opting to leverage “blockchain technology for anti-counterfeiting and optimized supply-chain management” to solve the above problems with the help of VeChain ToolChain, the one-stop BaaS platform and other DNV GL solutions, a report confirms.

Image Credit: Medium.

L28 is known for its high standard meat supply over the centuries. L28 ensure the best for its supply by strictly monitoring the supply chain of meat produce from choice of farms and farmers to processing as well as packaging.

By collaborating with VeChain to integrate Thor blockchain technology into its supply chain, L28 offers a new platter that allows consumers direct interaction with Australian meat producer, as well as ensure hygienic, safe and healthy meat products.

VeChain, from its end, will be combining blockchain, IoT and DNV GL third-party verification to give authentic and reliable supply chain data which allows manufacturer, supply, retailer and consumer keep track on meat products.

The first batch of the blockchain-empowered Australian meat produce is available on JD.com, and consumers can access products key information with VeChain Pro app and other applications like WeChat or Alipay that support QR Code scanning.

In an acknowledgment statement, the Managing Director at L28, James Williamson said the latest partnership with VeChain will help the company in its mission to provide best quality products.

“Consumers are able to access the authentic data of the premium Australian beef they bought, as well as the lamb, which will be available on JD.com soon,” James said.

Over the deal, L28 has received backing from Meat & Livestock Australia, and has been nominated as a Digital Transformation Member of the association.

Per the report, other beef suppliers in Australian meat industry are also making move to have access to VeChain blockchain solution.