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Jurgen Klopp has landed a lucrative deal to promote German beer Warsteiner.

The Liverpool boss has been signed up as a brand ambassador for Germany’s largest privately owned brewery.

“I am particularly pleased about this partnership because I associate with a tasty Warsteiner a piece of home,” Klopp said.

“My grandparents had a small brewery and I appreciate the pleasure of a good beer.”

Klopp signed a four-year contract this week alongside Warsteiner brewery owner Catharina Cramer, marketing and sales manager Martin Hötzel and marketing director Jordi Queralt.

“Jurgen Klopp is a perfect brand ambassador for our non-alcoholic premium beers,” Cramer said.

“He is straightforward, authentic and close to the people. In particular, his passion is in line with our brand philosophy.

“He is a popular figure and we are thrilled that we will work together with Jurgen Klopp.”

A major advertising campaign featuring Klopp will be launched in April.