As we mentioned in our last post, an integral element of our platform, both technically and socially, is the Branche Loyalty Token (BLT) and the BLT marketplace.

When we were designing the basic interactions and features for our platform, we recognized that there were 3 things we wanted to add to our system that would enhance its usability, appeal and benefit to our user base:

1 — A method for encouraging repeated and ongoing use of the system and for doing so responsibly and positively.

2 — A way for users to customize and shape their own experience on the system as their circumstances and needs change.

3 — A system to allow and encourage social and financial connections among all of our users: Clients, Vendors, and Lenders.

While this seemed a tricky proposition on its own, any system we create would also need to stay true to our goals and vision, and so any solutions we came up with needed to follow our 3 basic philosophical tenets as well:

1 — all transactions require human interactions

2 — from borrower to saver to lender

3 — create win-win scenarios

After a great deal of thought, brainstorming, and analysis, we came up with The Branche Loyalty Token. It not only meets the above requirements but creates new opportunities and functionalities we hadn’t even planned on.

Here is a general rundown of the BLT features:

ERC20 token compliant

BLT (Branche Loyalty Tokens) are created and destroyed only through people using and participating in the system.

Tokens can be redeemed for all kinds of things from company swag, to improved financial returns, to enhanced flexibility and convenience, to priority access when we expand new services to new areas.

In addition to trading between other Branche users, BLTs can be donated to local charity Vendors to enhance their services to at-risk Clients.

Ultimately the tokens will be granted for constructive contribution and used to make all our customer experiences better in both passive and directly tangible ways!

As always, we will be releasing more information over the coming weeks and we are always happy to answer any questions you may have.

You can contact us at: info@branche.io

Learn more about us here: http://www.branche.io/aboutus

And you can signup for regular news and updates here: http://www.digitalescrowservices.com/branche/signup