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A London blogger has hit back at trolls after being inundated with abuse and “death threats” over an Instagram post of her “positive morning”.

Scarlett London, 24, hit out at critics who commented on the snap reminding them her feed “isn’t a place of reality” and defending her “whimsical” snap.

The blogger told followers there was a “human being at the centre of every viral storm” and criticised online “bullies” who claimed the post featured an empty cup of tea and tortilla wraps posing as pancakes.

The photograph, a paid partnership with dental hygiene brand Listerine, showed Scarlett sitting on a perfectly made bed holding a tea cup and surrounded by pink heart balloons and plates of strawberries.

She captioned the post: “The best of days start with a smile and positive thoughts. And pancakes. And strawberries. And bottomless tea. My morning routine is now live on YouTube - and while I don't show you my real bed hair (trust me, it's not pretty), I do give you a little insight into how I start my day in a positive way.”

Commenters were quick to criticise the image, with one person writing: “Why do people think you have to be fake to get likes and follows lol.”

Another added: “Those pancakes look an awful lot like tortillas.....”

While a third said: “Have you seen such a level of fake? This makes me want to delete all social media. Tortilla pancakes hahahha.”

The photo was shared more than 21,000 times on Twitter after someone, named only as Nathan, shared it with the caption: “F*** off this is anybody's normal morning. Instagram is a ridiculous lie factory made to make us all feel inadequate.”

Scarlett said in a second powerful Instagram post that her feed had “been picked apart in front of thousands” and added she had received “hundreds of nasty messages”.

She said: “There are now hundreds of thousands of tweets circling the internet, shaming me. I implore those mindlessly sharing this content to research who I am as a person, before they further drag my name and image through the mud.

“My feed isn’t a place of reality (let’s talk about Exhibit A - above - I mean who spends their time in such a beautiful city, perched on a ledge, ice-cream in hand and smile permanently affixed to her face, it’s staged guys). Sometimes my photos are whimsical and OTT and a little too pink, but I’m not presenting this as an ‘idealistic’ version of life that young girls should aspire to.”

Scarlett, who describes herself as a “a 20 something-year-old woman trying to make her way in the world”, admits to sharing paid for posts advertising brands on her feed but says she also uses her channels to raise awareness of a digestive condition “that years ago threatened me graduating from university.”

She added: “I am wholeheartedly sorry if I’ve ever made anyone feel inadequate through my content. “My life mission is quite the opposite. I am a strong 24-year-old woman who has experienced bullying in the past. I am and will be okay after this hideous experience. But another young girl or guy as the subject of a targeted hate campaign might not be okay. Please remember at the centre of of every viral storm is a human being.”