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From 1977, this "'zine" about "How To Look Punk" written by Marliz, who according to the "note on author" is "internationally known in the industry for her marketing ability in current-trend perception and 'how to' help it explode on the scene.'" This is quite an artifact.

Punk Rock, The New Wave of Sound & Style: "How To Look Punk" (PDF, via threadbared, thanks Koshi!)