WILLIAMSTON - Old Nation Brewing Co.'s M-43 New England IPA, a hit with craft beer lovers across the state, is now available in Detroit's Ford Field.

The 6.8% beer can be bought by the can at The Cooler, a convenience store in the stadium, and on draft at various stands on the concourse. One can costs $9.50.

"We're really happy that this is giving attention to the brewery and the beer," said owner Travis Fritts. "This looks promising for the future of M-43."

Fritts said Ford Field had requested the beer from Old Nation's distributor, Kalamazoo-based Imperial Beverage.

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Since M-43 debuted this winter, the Williamston brewery has had a hard time keeping up with demand. It's a cloudy IPA with hints of pineapple and orange, creamy and not overpoweringly bitter.

These days, it dominates Old Nation's production. The brewery pumps out 200 barrels of the beer each week and will be expanding its production capacity by 70% in November to keep up with demand, Fritts said.

"We just have to keep making beer ... because it's just not enough," Fritts said. "We're doing our best to keep the quality up."

He projects that Old Nation will sell 10,000 barrels of beer in Michigan this year, which could make the brewery one of the 10 largest producers in the state in terms of in-state sales.

If Old Nation had sold 10,000 barrels of beer last year, it would have ranked ninth, ahead of Keweenaw Brewing Co. and Arcadia Ales, which sold 8,707 and 6,826 barrels respectively, according to excise tax data from the Michigan Liquor Control Commission.

Fritts said M-43 also could be in beer coolers at Meijer stores this fall.

Alexander Alusheff is a reporter with the Lansing State Journal. Contact him at (517) 388-5973 or aalusheff@lsj.com. Follow him on Twitter @alexalusheff.