The Fresno Grizzlies have stumbled on an incredible marketing tool in the short-term naming change to the Fresno Tacos. This is a perfect way to shed the ghosts of our previous major-league affiliation and allow the Houston Astros to truly make this team their own.

According to ESPN, the Grizzlies have sold more than 900 Taco hats in 50 hours, where before they sold 16 Grizzly hats in the first three weeks of July.

Like a Yahoo sports columnist said: You can say a lot of bad things about Fresno, but you can't say anything bad about our tacos.

And finally, there are no grizzlies to be found in Fresno. I've never had an encounter with one. Have you? But I can leave my house and find great taco stands popping up everywhere. Manned by real people that make this city something special.