Increasing Demand Gluten-free Foods to Contribute to Expansion of Xanthan Gum Market

Since it was first produced in the latter half of the 20th century, xanthan gum has been widely used as a food additive around the world. It is generally considered an effective stabilizer, finds use in a variety of processed foods, and is also a preferred method of thickening liquids that are made especially for people who have difficulty swallowing. Xanthan gum has a myriad of applications in commercial kitchens, including suspension of solids, thickening egg substitutes, and as a binder to improve the uniformity of foods, among others. As a substitute and alternative, it is increasingly gaining traction in the F&B space, which is thereby catalyzing the growth of global xanthan gum market.

With gluten-free cooking and baking becoming increasingly popular in recent times, the popularity of xanthan gum is also growing. It is being used to provide elasticity to the foods it is used in, by acting as a binding agent for the flour to hold on to the moisture added to it. Gluten free products rely on substitutes and binding agents to imitate the texture, crumb-feel, and flexibility of conventional foods containing gluten. This widespread popularity of the product has led to the xanthan gum market having witnessed the sales of ~200 thousand tons in 2018, with the market expected to register an increase of ~5% volume CAGR over the forecast period (2019 - 2027).

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Significant Opportunities for Xanthan Gum Manufacturers in Oil & Gas Industry

The application of xanthan gum also extends to the oil & gas sector, where it has been becoming progressively popular in recent years. Due to its ability to suspend solid particles, reduce pressure loss during drilling, and reduce damage to the reservoir, xanthan gum is being used extensively as a mud additive in this industry. The benefits of xanthan gum that contribute to its popularity include its high efficiency factor, alongside its resilience to high temperatures, which makes it an ideal drilling fluid. It is also being employed to increase the viscosity of concrete used underwater to prevent washouts.

There has been an increase in the number of oil reserves in recent years, as oil & gas exploration and drilling activities continue to rise around the world. This has led to an increase in the demand for environmentally-friendly oil drilling mud additives, which have a minimal negative impact on the environment. Xanthan gum is gaining popularity, as it not only improves the efficiency of drilling, but is also is an eco-friendly alternative to polyacrylamide, modified starch, etc., which are currently being used in the market. It is also used in other end industries, such as pharmaceuticals, as a thickening agent; in personal care products, such as toothpaste, lotions, etc.; and in agrochemicals, paints, and printing inks; which is also contributing to the growth of the global xanthan gum market.

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APAC Remains a Lucrative Market for Xanthan Gum

The increased demand for xanthan gum from countries in APAC has driven the growth of the market in the region. In 2018, APAC accounted for over one-third of the global market share by revenue. This trend is set to remain the same in the coming years, with the xanthan gum market in APAC anticipated to increase at a volume CAGR of ~6% over the forecast period, making it a lucrative regional market. This can be attributed to the changing lifestyle habits of people, along with the growth of the food and beverage industry in the region, which is likely to boost the expansion of the xanthan gum market in APAC.

However, the regional markets of Europe and North America collectively held over half the global share by value, in 2018, which is a significant share of the global xanthan gum market. Further evolution of these regional markets is likely to be shaped by the presence of leading manufacturing companies in these regions.

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