Unplanned Twitter Suspension

Twitter’s censorship program has backfired again. Opening week for “Unplanned” was a roller-coaster ride for the movie on the Twitter-sphere. It began with the suspension (and very quick reversal) of the account associated with the movie.



We would like to thank the people who maliciously and falsely reported UnplannedMovie to @Twitter.

Notice followers before and after.

Your move… #unplannedreaction pic.twitter.com/dHZ7Xxz8u5 — UnplannedMovie (@UnplannedMovie) March 30, 2019 Archive.is

However, Unplanned Movie’s follower count skyrocketed after the restoration of their account. It went from 7,096 followers to over 200k as of today. That was just one of the unplanned reactions the movie and the battle against censorship evoked. The R rating motivated people from all backgrounds to go see what was so bad about it, giving the movie the second-best finish among Pure Flix films for opening weekend.



Unplanned Superhero

The movie even beat out Captain Marvel for per screen results and doubled the expected earnings, reaching $6.1 million at the box office. The movie made a huge splash despite desperate attempts by several entities to squash it. Included in that category is a very unfavorable review by Variety.



From Variety: “‘Unplanned’ isn’t a good movie, but it’s effective propaganda — or, at least, it is if you belong to the group it’s targeting: those who believe that abortion in America, though a legal right, is really a crime. It’s hard to imagine the movie drawing many viewers outside that self-selected demographic.”

“’Unplanned’ preaches to the pro-life choir, and it does so by making a case against abortion that’s absolutist and extreme, at certain points twisting “facts” into a narrative of conspiracy. (Planned Parenthood is portrayed as a corporation as profit-driven as Standard Oil.)” The comments section of this article is worth reading.



Unplanned Debut

Unplanned ended up drawing viewers of all kinds and blowing box office expectations out of the water, giving birth to Pure Flix’s number two grossing movie; God’s Not Dead 2 came in number one. The movie’s popularity comes even after all the shenanigans pulled to keep it suppressed. This is in addition to the fact that Christian television networks declined to sell ad’s to the movie’s producers.



The R rating the film received seems to have fueled the decision by Hallmark and others to deny ads. In addition, this decision was echoed in the Radio industry. Radio giant K-LOVE refused air time to the movie. One would think a Christian station would support a movie aimed at bringing truth to a nation regarding the sanctity of life. However, the same radio giant had no problem promoting “The Shack,” an apostate movie casting Oprah Winfrey as God and promoting many beliefs which are decidedly not Christian.



Radio Station KLOVE Gave No Response

When I attempted to contact K-LOVE via their facebook page for a quote, the only response I got was, “Hi Mary, thanks for connecting with us– we’ll be with you shortly! If you need immediate assistance, please give us a call at 1-800***.” So I did. The woman on the other end said she is not allowed to speak on it, but will give my information to the CEO. I am waiting for an answer and will update this article accordingly once it is provided.



However, K-LOVE’s Facebook page did supply this comment:



K-LOVE recently received questions regarding how we decide what movies and books we promote. K-LOVE’s purpose is to… Posted by K-LOVE Radio on Friday, March 22, 2019 Archive.is

In short, K-LOVE’s decision to nix promotion of a pro-life movie was based solely on it’s unfairly earned R rating, and not the movie’s content.



Unplanned Victory

Despite all attempts to abort the movie, including unfair ratings that prompted neglect of the movie by Christians who should have been supporting it, “Unplanned” blew the doors off the box office. It hauled in $6.1 million in its first weekend and earned a 4th place spot. Not only that, but it’s per screen topped Captain Marvel.



From the intrepid John Nolte: “What’s more, with a per-screen average of $5,770, it also came in fifth place in that category, topping Captain Marvel’s per-screen by about $650. In other words, per screen, the $6 million-budgeted Unplanned filled more seats than a Marvel movie only in its fourth week of release, a Marvel movie with a production and advertising budget that probably topped $250 million.”



Unplanned Abort

However, the Twitter shenanigans continued, despite the obvious popularity of the movie.



Twitter began giving massive numbers of the movies followers the boot, aborting the movie from its followers accounts, and unfollowing people on behalf of the movie itself. The social media juggernaut also made it difficult, if not impossible, for people to follow the movie’s twitter page.



Hey @jack – why aren’t you letting me follow @UnplannedMovie ? I’ve tried eight times to support my friend @AbbyJohnson and @Twitter won’t let me. Others are having the same issue. Please correct this. Thank you. — Patricia Heaton (@PatriciaHeaton) April 1, 2019 Archive.is

So I saw @UnplannedMovie was following me then I followed back – then boom , they weren’t and I wasn’t … apparently @Twitter doesn’t want anyone to know about this incredible movie ! That only means one thing : GO SEE IT! #UnPlannedMovie — Debbie D'Souza (@Debber66) April 1, 2019 Archive.is

Unplanned Still Not Trending

Despite all of this, @UnplannedMovie follower count has reached 267 thousand followers. Moreover, Twitter is not yet done. Even in the face of 15 thousand impressions per minute, along with other staggering twitter statistics, “Unplanned” is still not trending. Someone does not want people to see this movie.