Ubisoft VP of digital publishing Chris Early What becomes key for us is making sure we're delivering an experience to paying players that is quality. I don't want us in a position where we're punishing a paying player for what a pirate can get around. Anything is going to be able to be pirated given enough time and enough effort to get in there. So the question becomes, what do we create as services, or as benefits, and the quality of the game, that will just have people want to pay for it?

Ubisoft VP of digital publishing Chris Early I think it's much more important for us to focus on making a great game and delivering good services. The reality is, the more service there is in a game, pirates don't get that," Early said. "So when it's a good game and there's good services around it, you're incentivized to not pirate the game to get the full experience.

Article taken from GamingOnLinux.com.

Followers of the penguin, witness with me the insolence that is Ubisoft's most recent tomfoolery. Speaking to GameSpot , Ubisoft VP of digital publishing Chris Early enlightens us with what many of us knew years ago, namely that any game will be cracked and made available online given enough time and effort. Here's the kicker! Developing games that people actually want to pay for fixes this! No way!Sounds reasonable, right? Well, as is logical, take one step forward, two steps back. As this visionary goes on, it is eventually revealed that the focus shouldn't merely be on developing better, more compelling games, rather, that Ubisoft's games should have more online services (which pirates do not have access to) built into them.Ahhh, what Ubisoft really means is that current DRM is failing, so new DRM needs to be brought in to fix this. Got it. To my knowledge, Ubisoft does not yet have a presence on Linux, but with Windows gamers constantly getting shafted, do Linux gamers want such a company to join the fray?