"It's no secret that the marketplace is turning to mobile solutions," said Michael Lage, manager of Chick-fil-A's mobile strategy. "Mobile Payment gives customers a convenient, personalized way to interact with Chick-fil-A and it helps us customize their experience and care for them personally." Lage added that Chick-fil-A has outfitted each of the participating restaurants with special scanners that also will allow for faster and easier transactions.