Cricket Australia has told television networks to resubmit their bids for the rights to broadcast the sport and said it would be prepared to sell more matches to pay television after no first round offers were regarded as acceptable.

The sporting body has told free-to-air TV broadcasters, such as Nine Entertainment Co and Ten Network, to reconsider their offers just days after the first deadline, sources close to the discussions say.

Cricket Australia has gone back to the TV networks to ask them to resubmit their bids, sources say.

Cricket Australia is hoping to earn almost $1 billion for the rights to broadcast the sport for the next five years but the decision to order media companies to bid again suggest the first round offers were below expectations.

Cricket Australia has also proposed putting more of the content on pay TV, in a sign it is willing to restructure its packages to achieve a higher price.