The crop is almost too tight to tell us what we're looking at. But a keen eye may notice a remarkable similarity to the section of the old logo just between the blade of the stick and the flag. But there's a difference. There appears to be a black border around the red flag.

Then in the video, that crest image rotates. You think you're seeing more of the logo. That's an illusion. Look closer and you'll see the edges are mirrored in a kaleidoscope effect. So that's a red herring throwing us off the scent. Another detail shot features some angular swatches of black, grey and white. My read on that is it's the top of the blade of the stick.

Lastly, we're treated to an extreme close-up of the storm flag's ragged edge. Again, it's bordered in black. But what little is visible does not align with the existing logo. My guess is the artists at Adidas did some much-needed clean-up work to this mark. Keep in mind it was originally designed in a rush as a shoulder patch for the newly relocated 'Canes back in 1997.

UPDATE: Hurricanes' Director of Marketing and Brand Strategy Mike Forman weighed in with a correction via Twitter. He points out that in the jersey design process, teams have the option of working with Adidas, a design agency, or their own in-house artists. In this case, it was the in-house team that worked on the new uniform design.