Animal rights activists and decent human beings around the world are asking for heads to roll after video of arecently went viral.The Harrow Fair in Essex, Ontario, Canada is more than 155 years old, but it has now caught the ire of the public for one of their most popular events.In the video, a kid donning a tie-dye T-shirt, shorts and glasses, walks up to a green box and pulls out a white pigeon in his hand. He then takes a few steps to the starting line and winds up and then rolls the poor bird across the grass as if it were a bowling ball. Next, to the contestant a woman with a clipboard jots down notes, presumedly scoring the young boys throw.In the background, you can hear the oohs and awes of the onlooking crowd.One of those onlookers was a woman named Jo Bloom who was so disturbed by the event that she took the video in question and uploaded it online in protest.After hearing pushback, the fair organizers have defended the sport saying that the birds are roller pigeons and roll naturally. They further explain that the event simply showcases their natural ability. Roller pigeons do indeed roll, but they do sowhenwant to,when they are rolled across the hard ground by a person.Sadly, organizers seem to be more resolute than ever that the "show must go on" and likely plan to continue the contest next year. That is unless we can convince them and the town of Essex otherwise.