"I knew Andrew well, and he was a troublemaker. But he was a good-hearted person," Bill Kristol says of Andrew Brietbart (pictured here). (AP) Kristol wryly suggests new name for Breitbart News

"Right Wing Intolerant Mean-Spirited News" does not quite roll off the tongue like Breitbart News. But that's what Weekly Standard editor Bill Kristol would have the conservative organization, whose top executive temporarily stepped down Wednesday to lead Donald Trump's campaign, renamed.

During an appearance on MSNBC's "Morning Joe," Kristol lamented that the conservative news organization has become something other than what its late founder Andrew Breitbart intended.


"I knew Andrew well, and he was a troublemaker. But he was a good-hearted person who would not have—I mean, I hate the fact that that it’s called Breitbart News," Kristol remarked. "I honestly think if they change the name and call it, you know, Right Wing Intolerant Mean-Spirited News, that would be fine."

Co-host Joe Scarborough mused about the difficulty of coming up with a logo for such a long-winded title.

"It's unfortunate that we're all sitting around talking about Breitbart. It's a disservice to Andrew's memory," Kristol said, while remarking that the website, under Bannon, has been "pretty successful" from "a business point of view."

But, Kristol added, "someone should go look at all the things they've said."

Making reference to the website denouncing him as a "renegade Jew" for his failure to support Trump, Kristol acknowledged that he has "embraced that term."

"I'm not a big 'oh, it's terrible anti-Semitism' kind of guy, but that's a little creepy," Kristol said.