The exec will simultaneously paint Facebook as a "force for good" in Europe, pointing to the use of Safety Check in the wake of terrorist attacks as well as presences in multiple European countries. There will by over 10,000 people employed in Europe by the end of 2018, according to Zuckerberg's speech, a significant jump from 7,000 right now.

The statements aren't exactly coming out of the blue. They echo some of what Zuckerberg said to Congress in April, and they're part of a long-running apology tour emphasizing Facebook's awareness of its mistakes in the past few years. Still, they suggest the tone you can expect at the EU meeting: Zuckerberg is at once set to acknowledge that change is necessary while doing what he can to gain trust and head off additional regulation.