LITTLE ROCK, Ark. — Data-services company Acxiom is urging Arkansas Gov. Asa Hutchinson to veto a “religious freedom” bill, with the firm’s executives arguing the measure enables discrimination against LGBT individuals.

The Little Rock-based company’s chief executive officer and executive vice president on Monday wrote Hutchinson opposing the measure heading toward a final vote in the House.

The proposal would prohibit state and local government from infringing upon someone’s religious beliefs without a “compelling” government interest.

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Hutchinson, a Republican, has said he plans to sign the measure into law.

The company’s executives told Hutchinson the measure goes against his comment that Arkansas is “open for business” and would bring ridicule to the state.

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