Alpha Media AC 94.5 KBAY Gilroy/San Jose will flip to Classic Hits “ 94.5 Bay-FM ” at 5pm on Christmas Day.

KBAY is promoting “one last present from KBAY” at the 5pm time. The format change comes following the hiring of Ronnie Stanton as Program Director of KBAY and sister Hot AC “Mix 106.5” KEZR as well as VP/Programming overseeing all of Alpha’s Alternative, Classic Hits, Classic Rock, Oldies, and Rock stations. The station also let go of morning co-host Lissa Kreisler concurrent with the retirement of Sam Van Zandt last week.

While KBAY was the only AC targeting the South Bay, both Entercom’s 96.5 KOIT and iHeartMedia’s “98.1 The Breeze” KISQ are heard in the market. KBAY will become the only Classic Hits station in San Jose and the adjacent San Francisco market.