Crompton Place and 90+ Cellars announced plans this week to launch Worcester’s first wine garden in the courtyard at 138 Green St. in the spring. The new rosé garden will open on Thursday nights from 4 to 8 p.m. beginning May 28 and running through Oct. 1. The 90+ Cellars rosé truck, which has become a regular fixture of the Worcester nightlife scene, will function as the primary service bar.

Once dismissed as unsophisticated by shortsighted consumers, vibrant pink wines have experienced a sharp spike in demand with the rise of social media. Over the last decade, serious wine drinkers have embraced rosé, sparking a trend that industry experts predict will only continue to grow this summer. Popular merchandise featuring slogans like “rosé all day” and “yes way rosé” have helped align the beverage with lifestyle brands and influencers.

“It’s not just about coming here to drink in our garden,” said owner of Crompton Collective and The Haberdash Amy Lynn Chase, “We’re planning to host yoga classes, a dog adoption night, a fashion show, a cupcake pop up and other themed events.” The space will feature a variety of outdoor games, local craft vendors, flexible seating and a Mija Sangria tent.

Crompton Place entrepreneurs are working collectively to attract a Thursday night after-work crowd by instituting extended hours that correspond with the rosé garden. “We want Thursdays to have a different vibe,” said Chase. “It’s going to be fresh, young and fun.”

Crompton Collective, Seed to Stem, Birch Ally, Alexis Grace, The Haberdash, Bedlam Book Cafe and Blue Collar Salvage will stay open until 8 p.m. on evenings when the rosé garden is open. BirchTree Bread Co. has already begun serving hearth-baked pizza on Thursdays from 6 to 9 p.m. and will offer a takeout option for patrons of the rosé garden once it opens this spring. Neighboring Mexican restaurant, El Patron, is also open until 9 p.m. on Thursdays for dine-in or takeout.

90+ Cellars Event Marketing Manager Kelsey Lemmon is working with Chase to ensure that the rosé garden is well-stocked with a wide variety of Instagrammable pink wines in addition to other offerings like Lot 50 Prosecco, Mija Sangria and two beers from Wachusett Brewery. Most wines will be priced at $8 per glass, with a limited number of $10 reserve selections. Parties of four or more will have the option of purchasing a bottle for $36.

Lemmon is confident that the rosé garden will serve to heighten 90+ Cellar’s continued success. “With so many taprooms and beer gardens across Massachusetts, I figured, why not try the same model with wine?” said Lemmon.

Lemmon has laid the groundwork for the rosé garden by participating in a number of “sip and shop” events at Crompton Place over the last few months. 90+ Cellars’ summer residency marks the latest placemaking effort in the Canal District, which has undergone unprecedented growth and development in recent years.

For rosé garden updates, check with @90pluscellars and @shopcrompton, and follow the hashtag #RoséAllThursday on Instagram.