CLEVELAND, Ohio -- Kevin Love's successful summer took another step forward on Tuesday morning, as he announced the launch of the Kevin Love Fund -- an initiative aimed at helping people improve their physical and emotional well-being.

"Today I'm starting the Kevin Love Fund," Love announced on The Today Show. "Which is going to empower people to really work on their physical, but also their mental well-being because we know that is so huge. It's really a special time. We're beating down this stigma as much as we can."

“We’re beating down the stigma as much as we can.”-@kevinlove dropped by to tell us about his new initiative to help people improve their physical and emotional well-being, the Kevin Love Fund pic.twitter.com/NRSH2CIccZ — TODAY (@TODAYshow) September 18, 2018

Love teamed up with brand partners Bring Change to Mind and the Just Keep Livin Foundation. He also partnered with Headspace, a company that developed an app for meditation, that he is working with through his alma mater UCLA. According to Love, the hope is that this "brings legs with Nike and a brand partner like Banana Republic to keep the initiative moving forward."

The Cavaliers' franchise player has become one of the leading voices for mental health awareness and one of several NBA stars to open up about his own history with anxiety and panic attacks. Love first did that in a powerful essay titled "Everyone Is Going Through Something," which appeared on the Player's Tribune in early March.

"Mental health isn't just an athlete thing. What you do for a living doesn't have to define who you are. This is an everyone thing," he wrote. "No matter what our circumstances, we're all carrying around things that hurt -- and they can hurt us if we keep them buried inside. Not talking about our inner lives robs us of really getting to know ourselves and robs us of the chance to reach out to others in need. So if you're reading this and you're having a hard time, no matter how big or small it seems to you, I want to remind you that you're not weird or different for sharing what you're going through."

Love has made it his mission to change the stigma attached to anxiety and depression, something he has battled for a long time. It's an issue that sent him running back to the locker room during a game against the Atlanta Hawks last season. He said recently he felt like he was having a heart attack in that moment, when Cavs trainer Steve Spiro found him on the floor of the locker room.

Love said he started to see a therapist after the panic attack and started urging more people to talk about their issues.

NBC host Carson Daly recently credited Love for helping him open up about his own experience with anxiety disorder. It's not just Daly either. As he reiterated Tuesday morning, Love is hearing that appreciation everywhere he goes since breaking his silence.

"I was hoping to just inspire that one kid -- and it didn't matter the demographic either and just knowing that it doesn't discriminate," Love said. "Just seeing the impact that the article had, it led me into today."