Titled “The Moment,” the picture shows a Tibetan fox about to pounce on an almost comically startled-looking marmot.

The image earned the Chinese photographer Yongqing Bao the wildlife photographer of the year award at the Natural History Museum in London. One of 19 photographs honored by the museum, the picture spread widely online after the awards were announced on Tuesday.

But while the image may have granted the marmot its 15 minutes of fame, the rodent did not survive its encounter with the fox.

“I can confirm that sadly the marmot didn’t survive,” Zoe Summers, a spokeswoman for the museum, said in an email. “The fox was successful in the attack and was able to feed some very hungry cubs!”