Australians are keen for television and movies streaming over their internet connections with more than 5 million households expected to be subscribed to a service by 2019.

And some would even be willing to accept advertising, according to research firm Telsyte.

About 4.1 million households could be paying a subscription of a video on-demand (SVOD) service within three years, according to principle analyst at Telsyte, Foad Fadaghi.

However, chief executive of Stan, Mike Sneesby, believes the SVOD market would be more than 5 million subscriptions by 2019 because up to 40 per cent of households would have at least two subscriptions. There were currently about 10 million households in Australia.