"There are many ways in which people produce unnecessary waste on a daily basis, Goodwell addresses one of them."

"a tooth kit which is not only made from natural and sustainable products; it’s also guaranteed for life."

"one of the original goals for such a toothbrush was to eliminate the 12 pounds of plastic each person throws away in their lifetime"

"if you’re after something a little more hi-tech, perhaps Goodwell’s crowdfunded smart toothbrush could be the job done."

"The brush has a sober design … that is a far cry from your average fluorescent plastic toothbrush design."

At Goodwell, we’re designing the modern oral toolkit to fit your life. A toothbrush that lasts, looks great, and can be an asset to your everyday routine.

Most toothbrushes today are all the same. They are made by huge corporations, mostly out of over molded plastic, and they get tossed in the garbage every other month or so. They’re designed to be sold cheap and disposed of just to turn around and buy another and do the same, we call this planned obsolescence and it’s got to stop.

At Goodwell, we’re designing the modern oral toolkit to fit your life. A toothbrush that lasts, looks great, and can be an asset to your every day routine. Our toothbrush is a supremely minimal and has a modern aesthetic with a sustainable platform that the toothbrush market today is missing. Sustainable because it is made of materials that last but also because it’s lifecycle is literally a lifetime, unlike traditional toothbrushes that you throw away 2-4 times a year.

By the Numbers

The average life expectancy is about 75 years

Each of us will replace 300 toothbrushes during our lifetime (4 toothbrushes per year)

A single conventional toothbrush weighs approximately 18 grams (.63 oz.)

Each of us will throw away about 12 pounds of plastic toothbrushes in our lifetime

There are 6.8 billion people on the planet

Plastic toothbrush waste generated during our lifetime = 80 billion pounds

How to Pledge

Using the pledges on the right:

Choose between a single brush, a full kit, a hacker/tracker kit, or a pack. Select your kit type. Add-on an optional subscription package. Tell your friends :)

Premiums & Pledge Levels

Support Goodwell ($1+)

Every penny counts!

Color Cord Kit ($20)

An easy way to personalize your toothbrush.

Just The Toothbrush ($49)

Natural Aluminum finish handle and compostable toothbrush attachment only.

Premium Kit ($79)

Natural Aluminum finish handle, compostable toothbrush, flosser, tongue scraper attachments and carry case.

Premium Kit: Natural Aluminum finish handle and compostable toothbrush, flosser, tongue scraper, and carrying case.

Binchotan Toothbrush Biodegradable Attachment 3 Pack ($18)

Keep up your smile with Goodwell compostable attachments, without adding to our landfills. Includes 3 compostable attachments.

Binchotan Toothbrush Biodegradable Attachment 3-pack

Platinum Kit ($89)

Black or Gold Anodized Aluminum finish handle, compostable toothbrush, flosser, tongue scraper attachments and carry case.

Couples Pack Premium ($168)

2 Natural Aluminum finish handles, compostable toothbrush, flosser, tongue scraper attachments and 2 carry cases. {level6}

Couples Pack Platinum ($188)

2 Black or Gold Anodized Aluminum finish handles, compostable toothbrush, flosser, tongue scraper attachments and 2 carry cases.

Family 4-pack ($346)

4 Natural Aluminum finish handles, compostable toothbrush, flosser, tongue scraper attachments and 4 carry cases.

Keep track

The Goodwell data tracker has a 3 axis accelerometer and onboard microcontroller to capture your ( or your kids ) oral activities via our website or mobile app ( coming spring 2015 ). We’ve made this device open source so our community can utilize and design their own programs and applications.

Hacker/Tracker Premium Kit ($139)

Natural Aluminum finish handle, compostable toothbrush, flosser, tongue scraper attachments, carry case and data tracker.

Hacker/Tracker Platinum Kit ($149)

Black or Gold Anodized Aluminum finish handle, compostable toothbrush, flosser, tongue scraper attachments, carry case and data tracker.

Stretch Goal

Reach 25K to unlock the spoon and fork attachment options.

The Camper Add-on ($79)

Features and benefits of the Goodwell

It’s a premium toothbrush,flosser, and tongue scraper - all in one It’s made with Medical grade aluminum, polished bamboo composite, Charcoal bristles made from Binchotan - a fiber helps to deflect negative ions, has a powerful deodorizing effect, removes plaque and attacks the causes of bad breath. It also helps to prevent harmful bacteria and viruses from growing in the brush bristles. A subscription to our premium delivery service. Each month we will send you a new attachment to your kit, along with another product of our rotating collaborators. It also comes with a washable, robust carry case so you can take your kit everywhere you go. Open source cad - we are releasing the cad data for the proprietary attachment to our users. This means that Goodwell users will have free reign to design and develop their own attachment parts and share their ideas with us and our community. We’ve also designed an open-source data tracker to track your oral activities. If you love to gather data, program, or engineer applications this option is for you. And lastly it comes with a life of the product guarantee, we want this to be the last toothbrush that you will ever need.

Manufacturing Plan

We’ve teamed up with the most talented and experienced shops around Oregon and beyond to ensure quality and craftsmanship. The aluminum core handle will be CNC’d, texturized and anodized here in Southeast Portland, Oregon. The plastic parts will be injection molded in a shop an hour away from Portland. The Binchotin Carbon Fibers will be from Japan. The PCB for the brain fabrication will be initially made in Oregon and eventually outsourced depending on quantity an demand. We have an established supply chain for all of the component parts and are ready to start production as soon as we are funded.

Risks & Challenges

We are confident with our plan but as with any multi-faceted production, there is risk involved. We are big on standards, so if we do not approve quality there will be a delay in our projected schedule. This is best for all parties involved and mostly important to the end user, you.

Outsourcing contract work in general is another risk/challenge. If one of our contracted manufactures has a delay it will inevitably delay our schedule. We will do our best to keep all of our backers up to date on schedule and ETAs.

Why we need you

For the past 8 months we’ve been testing and refining the Goodwell product line. The manufacturing plan is ready, and we are all set to pull the trigger! Your generous funding will assist with the cost of tooling, the first manufacturing and production run, and distribution - and more importantly, placing a brand new Goodwell in your dirty mouth! We will also be using the funding to expand the Goodwell family, customizations and accessories. In order to bring this to life, we need your support! Goodwell needs pledging, but more importantly, it needs interest! So please take a moment and click on the Facebook, Twitter and Instagram links on this page, put it out there, and lets get this product funded!

Why $12,500? Because our company is based on honest and trust, we have listed a breakdown of the costs involved in order to move forward. We have calculated our pledge goal at $12,500, representing the minimum amount we need to bring the Goodwell to life. this amount not only covers all production costs for the plastic parts and premium aluminum parts, but allows use to implement a sufficient network of quality control to ensure all units meet our standards.

The breakdown: $7,500: 3 x custom injection molding tools, fulfilling minimum orders from the manufacturer and shipping. $3,000: silicone tool for the carry case, fulfilling minimum orders from the manufacturer and shipping. $2,500: data tracker pod development and initial qty production.

Open Source Cad

We are releasing the CAD data containing our proprietary screw thread to our users as a foundation to create something of their own. This means that Goodwell users will have free reign to design and develop their own attachment parts and share ideas with us and our community. We are excited to see what you guys come up with, go bananas!

you will receive a download key to unlock this part to use as a foundation to build your own attachments. Below is an example of making chopsticks from the screw foundation part.

Be Prepared

While in our research and development phase, we noticed most people loved the idea of a little storage space .The handle of our design can hold everyday items such as: dollar bills, toothpicks, Aspirin, matches and much more.

Bamboo Composite

We decided to make all of our attachment parts out of a bamboo composite material. This allows Goodwell users to simply toss the old attachments parts in the garbage without the guilt of polluting or even bury them in your yard or garden. All of the parts, including the binchotan fibers are biodegradable.