When it comes to cleaning up your messes, nothing can give greater service and servitude than a Black Man.

Why all the horrified expressions, did we say something wrong? What? Only complete mouth-breathing idiots would think that’s okay? Who knew.

The reliable image of a black man cleaning your floors in a tuxedo is key to the brand identity of a mop on sale just yesterday at the Big C in On Nut.

His impish smile seems to say, “You won’t believe how well I will clean your dirty floors for you.”

“Black Man” seems the spiritual successor to “Darkie” a brand of toothpaste once still popular in Southeast Asia (Cleverly rebranded “Darlie”)

A quick review finds we’re not the first to notice the mind-boggingly awful “Black Man” brand of floor-cleaning products before, but a reader-submitted photograph was the first we’d seen.

Whereas marketers are quick to proclaim their racist imagery “unintended” and the usual trolls will decry “politically correct fascism,” this just has no place anywhere near the 21st Century.

Other wonderfully clue-deprived examples:

Whites Only: European-owned Citra offers cash to ‘whitest’ students

Ad for skin-whitening drink accused of racism

Dunkin’ Donuts apologizes for blackface advert

CPN apologizes, pulls ‘controversial’ Chinese New Year ad

Beauty, not Bigotry: Vogue says critics ‘misunderstand’ white-skinned Naomi cover

Feel-good KFC commercial featuring Bangkok upsets some

Grove: Coconuts Brand Studio

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