Mediator costs and the lack of reliable sales data.

In addition to the problems of evaluating the performance of influencers, the cost of working with influencers is also a major barrier to success in social commerce. To find the right target influencers, product manufacturers and retailers usually contact marketing agencies, which make up between 25–50% of the marketing costs. An own search and casting of influencers is also very time consuming and associated with high costs. These circumstances hinder optimal trade and influencer collaboration in terms of cost efficiency and time resources. Therefore, it is not possible at this time to contact a large number of influencers.

From the point of view of product manufacturers and retailers, social commerce does not currently have the technical prerequisites to interact with influencers or social sellers independently and optimally. The search for promising influencers is almost impossible without the help of intermediaries. Payment systems, service and order management, customer care and delivery service are also a great challenge.

Micro-Influencer and Mega-Influencer

As previously mentioned, the marketing success of influencers is currently only evaluated by the number of their followers or clicks. However, these figures do not necessarily include all relevant factors for real performance in the sale of the advertised products. The cost per product sold is significantly higher for prominent influencers with a high number of followers (often over one million) than for micro-influencers. Micro-influencers usually have fewer than 10,000 followers. Finding micro-influencers is almost impossible for product manufacturers and retailers, and would involve very high costs.

Solution : EASYWORLD.VISION will set new standards and standards in social commerce.

With EASYWORLD.VISION, a platform with decentralized ecosystem developed for the social commerce and D-commerce business. EASYWORLD connects retailers and product manufacturers directly with influencers, bloggers, creators, social sellers and social media users using the latest Blockchain technology and the EASYWORLD TOKENS EAX.