Today, Busch Beer announced that, until March 21, they will track snowfall in seven cities across the country. With every inch, legal drinkers in those states will be eligible to receive $1 off select Busch products. Cities include Fargo; Des Moines, Iowa; Grand Rapids, Mich.; Minneapolis; Omaha, Neb.; Buffalo, N.Y.; and Green Bay, Wis.

“We know some of our biggest fans are going to experience a lot of snow this winter, which can make things a little rough,” says Daniel Blake, senior director of marketing at Anheuser-Busch. “There’s not much worse than a snowstorm hitting and your stock of Busch being low, so this is a fun way to make our fans’ lives a little easier this season in those snowy cities.”

It’s a marketing move as slick as the roads are, especially in North Dakota, where the wind chill has plummeted to double digits and snowfall totals have already ranged from eight to 24 inches (the last big storm, however, dumped the largest amounts before the beer discount meter started running). According to their official site page, Busch.com/snowday, Fargo had .02 inches of snow on Jan. 14. That’s a $4 discount.

Don’t hope for too much, though: the rebate caps at $30.

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If trying to ignore the fluffy stuff is more your thing, Busch has set up custom interactive billboards paired to National Oceanic and Atmospheric Administration snowfall counts in each city. In addition, customers can visit Busch.com/snowday to find out how much they’re officially eligible to earn back, on which products, and exactly how.