Verizon Wireless generally doesn't compete against AT&T, T-Mobile, and Sprint on price, instead relying on its strong network to hand customers the largest bills in the industry.

But the company might be feeling the heat of competition, as yesterday it announced some new, cheaper pricing options.

"More specifically, Verizon's 1, 2, 3, 4, and 6GB shared data plans are all dropping $10 a month to $30, $40, $50, $60, and $70 per month, respectively," DSLReports explained. "The company's 8GB shared data plan is dropping $5 a month, from $90 to $85. Verizon's also offering a 500MB plan for $20 a month."

"The carrier's 10GB/$100 plan will remain the same, but Verizon is adding a 12GB option ($110), 14GB ($120), and 16GB plan ($130)," FierceWireless wrote. "The company's 20GB plan is dropping to $140 from $150."

UPDATE: Verizon says these are promotional rates, so the discounts could disappear, but the company did not say when.

The monthly data charges are in addition to $40-per-device monthly line charges for smartphones ($10 for tablets).

There are also some temporary discounts on the monthly line charges for Verizon Edge, which splits the cost of a device into 24 monthly payments. The discount is available when customers add smartphones to their account.

"[F]or a limited time customers who choose More Everything plans of 6GB or higher can add smartphones on Verizon Edge for only $15 a month after a $25 access discount per line," Verizon said. "With this new promotion, the monthly service plan for an account with two smartphones on Edge and 6GB of shared data is only $100. Edge discounts are $15 per line for More Everything plans with data allowances of 4GB and below."

There is also a one-time $100 bill credit for customers who switch carriers and activate a new smartphone on Verizon Edge, available for a limited time.

It's not clear how long the limited-time offers will last.

Verizon is generally the last of the four major nationwide carriers to cut prices. The company recently decided to charge more for early phone upgrades and said it won't match AT&T and T-Mobile's data rollover offers. Verizon did match a "double the data" promotion its rivals were rolling out for a limited time last year, though the actual plan prices didn't change.

"[T]here's going to be certain customers who leave us for price, and we are just not going to compete with that because it doesn't make financial sense for us to do that," Verizon CFO Fran Shammo recently explained.