Stanford Bridge is in Fulham, but this part of West London as a whole is aspirational, full of expats and, at the same time, bland and uncultured. This setting makes Chelsea that little bit easier to dislike. Where the bloated, American-funded, Indonesia-touring money machine known as Manchester United was always able to be viewed as out of place in a city we like to think of post-industrial, left-leaning and a bit gritty, the slick, stylish, and slightly sinister modern Chelsea brand seems very much at home in its regenerated, factory-less, foreign-owned metropolis.