Google Customer Match Features

With the words, ‘Aim for the ‘right moment’, ‘right target’ and ‘right goal’! Google introduced their Customer Match feature to the world of online marketing. To remain competitive in business, it is vital that the right moment and target is defined; the Google Customer Match will allow digital marketers to upload their email contacts for targeted ads through Gmail, Display, paid search on Google and even YouTube.

Reaching customers on Gmail is an effective way to target ads. Since they are already opt in contacts, targeting them will help to achieve higher rates of conversions. When you create marketing campaigns, these will be specifically tailored to reach the highly converting audiences. As we get closer to an era of highly personalized and contextual digital marketing, what are the implications of Google Customer Match on your content strategy?

Customer Match will help reach valuable customers

When you know the preferences of your opt in contacts, marketing should be more efficient. In the right moment, Google Customer Match will allow your customers to see targeted ads that are highly relevant to them. The more relevant the ads, the more likely it is that customers will act upon the content. They may be influenced to make a purchase or browse your website for new content.

Customer Match improves segmentation

Email segmentation is an area of improvement for most marketers; 62% of marketers said that they needed to segmentation for their client lists. In digital marketing, targeting the right segments of customers is vital to conversion success. With Google Customer Match, marketers can set bids and create ads for specific segments of their customers. This increases the rates of conversion and allows for better email marketing strategies. Using Customer Match, marketers can also promote supplementary products-such as an international plug adapter for an electric toothbrush. Customers will appreciate the relevant content.

Customer Match helps to capture new customers

Customer Match can help companies reach similar demographic of customers. Similar Audiences is a smart marketing feature that allows marketers to group email lists with similar interests. This feature works on YouTube and Gmail and will automatically build audience lists that are similar to current customers. This enables new customers to find your products through specific ads.

Customer Match creates personalized content

Personalized content sent to your customers based on their characteristics or interests give you higher chances of conversions. It is a challenge to enhance the lives of your customers by giving them relevant ads. With Customer Match, you can surely achieve that goal to connect and engage fully to your customers. You can inspire them to plan for their next move through your marketing content.

Another personalization feature is non-cookie based targeting. Ads will not be targeted according to cookies stored in browsers, but actual Gmail accounts. This enables consistency and improved personalization because it will be the same customer logging into their Gmail accounts.

Customer Match provides value to customers

Customer Match is not all about advertising; it is about sharing relevant content to give value to your customers’ lives. This is the foundation of marketing content in digital marketing. Your campaign will match your customer’s needs which is why it is called Customer Match. It allows marketers to build a relationship that lasts and satisfies.

As this new door opens to the global market, Customer Match will help to create a great and high quality match for customers. The right moment in targeting customers will be optimized through content.

The ‘right target’ or ‘right audience’, lies at the core of all these marketing, and it must be served with consistent and constant high quality content that can really touch your customer’s lives.The ‘right goal’ is to remain in touch in the real world in the digital space. By giving your customers what they want, you will be achieving business goals faster.