HARA’s mission started within the food and agriculture sector and extends toward the overall sustainability for the most socially-impactful sectors in the world. The possible impact of transparent and global data access on the food and agriculture sector includes the increase in productivity, market and supply chain efficiencies. The growth within the sector influences the health industry, for example, improvement in the household ability to buy and consume better and cheaper food.

Before data democratization, various silos of data sets were controlled by separate central institutions and were not linked together. Therefore, without HARA’s decentralized data exchange, the following use cases will be difficult to realize:

Data firms can create advanced credit scoring models for untapped segments.

FMCG companies and retailers can give traceability information to their customers.

Insurance firms can provide products utilizing better soil information and climate forecasts.

New segments become accessible to financial institutions to offer low-cost banking services.

Certification agencies receive information for certifying and monitoring real-time certification requirements.

Marketplaces can be more competitive and efficient by offering price transparency to each player.

Green energy companies can further innovate in renewable local energy production by leveraging enriched data.

Biotech companies can accelerate evolution in microbiology supporting efficient alternatives to toxic farm inputs and chemical.

Family farmers and smallholders now have online advice, agronomical data, and market information like prices and off take-volumes of goods as well as farm inputs on a micro-market level.