There is a time and place for standing your ground and sticking to your guns, however, morning rush hour may not be one of them.

This becomes particularly clear in a video which has gone viral in Scandinavia, where a Swedish cyclist blocks traffic to defend his right of way.

It shows the Lycra-clad man forcing a ten-minute stand-off with a lorry driver, after the driver failed to spot him cycling in the opposite direction.

A matter of principle: The cyclist forced a ten-minute stand-off with a lorry after the driver failed to spot him coming towards him on the single-file road in Jönkoping, southern Sweden

The incident took place in Vättersnäs are of Jönköping, a small town in the south of Sweden, on a single-file road during morning traffic.

The road in question, which runs through a suburban area near a school, has been narrowed just before a bus stop to reduce risk of accidents and to force drivers to slow down.

The cyclist reportedly came down the single-file at around 30mph as the lorry drove into the narrowing of the road.

Despite there being a path nearby - and space on the pavement - the cyclist refused to budge, leaving the 80ft lorry blocking traffic.

The Monday morning incident was filmed by a bus-driver who posted it on Facebook, and it has since been viewed more than two million times.

Road rage: The seven-minute video shows the cyclist standing in the middle of the road, threatening the lorry driver with the police

The seven-minute video shows the cyclist standing in the middle of the road, threatening the lorry driver with the police.

The driver can be seen getting out of the lorry and, albeit using a plethora of swearwords, asking the man on the bike to move, but the man refuses - despite there being more than enough space for him to cycle around it on the pavement.

A number of people can be heard shouting at the man on the bike to move, telling him they are late for lectures and work as the bus cannot get to the stop.

Swedish media reports that the pile up ended up being 30-40 vehicles long before the cyclist eventually got out of the way.

The cyclist refuses to budge despite there clearly being space for him to go round the lorry on the pavement

Although not seen on the video, the stand-off reportedly ended when a university student had enough and grabbed the bike and threw it onto the pavement.

Swedish media reports that despite technically being in the right, the cyclist may face a fine of 500SEK(£40) for blocking traffic.

'It is possible that the lorry driver was in the wrong, but it is not the cyclist who is the prosecutor in the matter, it's the police,' local traffic police Rolf Högberg told Dagens Nyheter.

'You don't just reverse an 80ft lorry. I suppose it was a matter of principle for the cyclist.