



Yesterday, we reported that Audi was bracing for a tough fourth quarter, thanks largely to all the money it’s spending on new models and they weren’t kidding.

“We will pursue our chosen path all the more decisively because on the product side, following the new-generation A8 and A7 we will even be upping the pace next year,” said Alexander Seitz, Board Member for Finance, in a statement. “Starting the production of a new Audi model at the rate of one every three weeks.”

At that pace, the brand will be releasing 17.3 recurring new cars next year. As mentioned, though, that will likely mean cars that we already know and love with new letters in front of their number, but also at least two brand new models.

The first is one that we’ve already seen a bunch in concepts: the Q8. With a new Q8 and maybe even an SQ8 on its way, that’s two new models.

The “world’s first electric SUV” is also anticipated next year. The e-Tron will launch the e-Tron brand, under which Audi is expected to sell more electric cars over the years.

For the rest, we’ll have to wait and see, but expect 2018 to be a big one for Audi.

“We are preparing every area of the Company for the age of electric propulsion and autonomous driving,” said Rupert Stadler, CEO. “And, with a far-reaching program of measures, we are streamlining costs and tapping new revenue potential. This is underpinning our profitability targets also with regard to future mobility.”

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