Billboard reports that disgruntled fans have been requesting refunds from the service. Some have met with success; a few of those who were denied have gone as far as to cancel their accounts. Spotify told Billboard that complaints were minimal and as a result, there is no official refunds policy for this promotion.

Many of Spotify's users rely on the service's curation for the playlists they listen to. The more you listen to on Spotify, the better your recommendations and playlists become. The question is whether it's appropriate for the service to introduce this kind of blatant marketing into its playlists, allowing the promotion to override users' preferences. It's the first one that Spotify has ever done, and the service will likely be thinking hard about whether to repeat the effort.