The controversy over Apple Inc.’s disclosure that it installed a power management feature that slowed down older iPhone models has generated a greater buzz than the talk about Apple’s long-awaited iPhone X launch, according to Morning Consult Brand Intelligence data.

The fracas, which some have dubbed “Batterygate,” began when Apple’s critics seized upon a Dec. 9 Reddit post and a series of tests from GeekBench’s John Poole to back up their assertion that Apple slows down its older phones to force customers to buy new ones.

On Dec. 20, Apple issued a statement to some media outlets, saying it added a feature in a software update approximately a year ago on some older phones, starting with the iPhone 6, to slow the phones’ performance as a way to prevent shutdowns due to aging batteries.

Apple publicly apologized on Dec. 28 and offered to replace batteries for the iPhone 6 and later models for $29, instead of $79, through all of 2018.