GEORGETOWN, DC — Shop Made in DC — a retail space that's home to District-based designers, artists, and makers — has opened its third pop-up store in Georgetown.

Located at 1242 Wisconsin Ave. NW, this boutique features 100 local products — everything from skincare to home decor. It takes over the space formerly occupied by Max Studio and shares a block with Ralph Lauren and Madewell. Wisconsin Avenue is one of several major shopping corridors in Georgetown, and is home to a variety of high-end stores and popular restaurants. But in recent years, big name brands like Zara and Karen Millen have closed down as other shopping corridors, like M Street, became more competitive.

Shop Made in DC co-owner Stacey Price hopes her store will make Georgetown more local. "We're trying to make Wisconsin Avenue a little more local," Price, who owns the business along with Michael Babin, told DCist. "Our growth philosophy is to go where the people are. I want local to be in the mall of the city."