Anti-LGBTQ media and figures regularly use stories about trans athletes as fodder to earn social engagement and build outrage; this tactic has been successful in dominating the right-wing social conversation around trans rights and obfuscating other issues that affect the trans community such as violence and discrimination.

A recent example involves right-wing stories about a transgender athlete winning a cycling competition that earned high engagement on Facebook during the week of October 21, capped off by Fox's Tucker Carlson hosting an anti-trans activist on his show.

Right-wing stories about a trans athlete went viral

On October 21, New York Times tech columnist Kevin Roose noted that three of the top 10 performing Facebook news stories of the day were from right-wing outlets posting about a transgender cyclist, Rachel McKinnon, who won a world championship. The three stories came from major right-wing outlets -- The Daily Caller, The Daily Wire, and Breitbart -- and earned almost 785,000 Facebook interactions in total.

The Daily Wire's article earned almost 276,000 Facebook interactions, no doubt thanks to the website’s rule-breaking Facebook dissemination network. As Popular Information’s Judd Legum has noted, Daily Wire has “fantastically successful” Facebook content that breaks the platform’s content sharing rules by using a “clandestine network of 14 large Facebook pages that purport to be independent but exclusively promote content from The Daily Wire in a coordinated fashion.”

These pages publish Daily Wire content “at the same time, with the same text,” as they did with the October 21 anti-trans piece. An analysis using the CrowdTangle Google Chrome Extension shows that every one of those 14 pages shared the Daily Wire article. Additionally, several high profile anti-trans pundits from the website, including founder Ben Shapiro, podcaster Michael Knowles, and writer Matt Walsh, also shared it on their pages with similar language at similar times.

Additionally, on Twitter, Donald Trump Jr. shared the Daily Caller post of the article, claiming, “This BS will destroy women’s sports and everything so many amazing female athletes have worked their entire lives to achieve. I couldn’t care less how you identify, but this isn’t right.”

Other right-wing outlets like National Review and The Washington Times also picked up the story, but with less engagement.

Fox News’ Tucker Carlson capitalized on the online outrage

Following the story’s high online social engagement, Fox News’ Tucker Carlson aired a segment about the race on his show. In it, Carlson and his guest, Kara Dansky of the trans-exclusionary radical feminist organization the Women’s Liberation Front (WoLF), demeaned trans athletes and misgendered McKinnon. Trans-exclusionary radical feminists (TERFs) are vehemently anti-trans activists who self-identify as feminists but are widely rejected by intersectional feminists and LGBTQ advocates. WoLF has forged relationships with national anti-LGBTQ groups to oppose trans-inclusive policies, working with the Alliance Defending Freedom (ADF), the Family Policy Alliance, and The Heritage Foundation.

During the October 23 segment, Dansky complained that mainstream media outlets refuse to feature her and other TERFs; Carlson responded that she is “always welcome” on his show.