Justin Trudeau’s “unique selling proposition” in the 2015 Canadian election was that he would usher in a new era of “openness and transparency”, “Real Change”, and “Sunny Ways”. He was going to “do politics differently”.

And for a while, that image remained in the minds of many Canadians.

Trudeau called himself a feminist. He said the most important relationship for him was the relationship between the federal government and Canada’s Indigenous Peoples. Repeatedly, he cast himself as a clean break from the politics of the past.

But now, Trudeau’s carefully focus-grouped and PR-tested “new politics” image lies in tatters. Because it seems that his “most important relationship” is actually with the SNC-Lavalin Corporation.

When Jody Wilson-Raybould was appointed as Canada’s first female Indigenous Attorney General, many Canadians felt it would be a historic turning point. It seemed in line with Trudeau’s image and the rhetoric he was spouting.

Yet now her appointment looks cynical and political. Because the moment Jody Wilson-Raybould’s values clashed with the interests of the Liberal-connected engineering and construction giant SNC-Lavalin (a company seen as so corrupt that the World Bank banned it and its affiliates from World Bank projects for a decade), it seems that Trudeau was happy to throw her overboard and replace her with someone willing to give SNC-Lavalin what it wants – a deferred prosecution agreement that will let them avoid a criminal trial and keep getting lucrative federal contracts.

To get a sense of how deeply embedded SNC-Lavalin (which gave lots of money to Trudeau’s Liberal party and is headquartered in his home province of Quebec) is in Canadian politics, consider the fact that the Chairman of SNC-Lavalin’s Board is Kevin Lynch.

Lynch previously served as the Clerk of the Privy Council, the most powerful bureaucrat in Canada. And it turns out that Lynch contacted Michael Wernick – the current Clerk of the Privy Council – to complain that SNC-Lavalin wasn’t getting a Deferred Prosecution Agreement quickly enough.

Trudeau has repeatedly claimed that the decision on whether to give SNC-Lavalin a Deferred Prosecution Agreement was Jody Wilson-Raybould’s to make. However, she repeatedly said she had made that decision — and it was a big “no”.

It’s worth pointing out that in saying “no”, Wilson-Raybould was simply defending the decision made by Canada’s Independent Prosecutor, meaning she was standing up for the rule of law. Yet Trudeau, Wernick, and the staff in the Prime Minister’s Office kept pushing her to change her mind.

No matter how many times she made her decision clear, the pressure kept on going. And then, after she had repeatedly explained that SNC-Lavalin wouldn’t get a Deferred Prosecution Agreement, she was replaced as Attorney General.

The new Attorney General is David Lametti, a professor of law from McGill University – the same university Justin Trudeau attended. It’s surely a coincidence that Lametti represents an electoral district in Montreal, where SNC-Lavalin just so happens to be headquartered. Interestingly, Lametti has said a Deferred Prosecution Agreement for SNC-Lavalin is still a possibility, despite all the times Jody Wilson-Raybould stood against it.

This has turned into a massive scandal in Canada, a scandal that threatens the future of the Trudeau government. And while Trudeau tried to smooth things over with a press conference, it hasn’t worked. The reason it hasn’t worked is that the prime minister’s credibility has collapsed.

When the story of Jody Wilson-Raybould being pressured to change her mind first broke in the Globe & Mail, Justin Trudeau said it was “false.” Then, when Wilson-Raybould testified (and Trudeau is still using his authority to block her from sharing the full story), Trudeau said he “disagreed” with her testimony, even after he admitted he hadn’t reviewed all of it.

Murdered and missing indigenous women in US and Canada Show all 11 1 /11 Murdered and missing indigenous women in US and Canada Murdered and missing indigenous women in US and Canada Alaya McIvor Alaya McIvor lost two women close to her as well as experiencing human trafficking, and now speaks out about indigenous rights Alaya McIvor Murdered and missing indigenous women in US and Canada Roberta McIvor Roberta McIvor, cousin of Alaya, was killed in Manitoba, Canada, in 2012 Alaya McIvor Murdered and missing indigenous women in US and Canada Laney Ewenin memorial A memorial for Eleanor 'Laney' Ewenin who was found dead in 1982 Danielle Ewenin Murdered and missing indigenous women in US and Canada Canada inquiry Families at the National Inquiry in Canada Danielle Ewenin Murdered and missing indigenous women in US and Canada Canada inquiry Families at the National Inquiry in Canada Danielle Ewenin Murdered and missing indigenous women in US and Canada LA MMIW protest Activists march for missing and murdered indigenous women at the Women's March California 2019 Sarah Morris/Getty Murdered and missing indigenous women in US and Canada LA MMIW protest Activists march for missing and murdered indigenous women at the Women's March California 2019 Sarah Morris/Getty Murdered and missing indigenous women in US and Canada Seattle MMIW protest Erandi Flores and Nadia Bucio, both from Mexico and from a group raising awareness for missing and murdered indigenous women, join thousands at a rally at Cal Anderson Park prior to the Women's March on January 20, 2018 in Seattle, Washington. Karen Ducey/Getty Murdered and missing indigenous women in US and Canada LA MMIW protest Activists march for missing and murdered indigenous women at the Women's March California 2019 Getty Images Murdered and missing indigenous women in US and Canada Seattle MMIW protest Thousands listen to speakers raising awareness of missing and murdered indigenous women at a rally at Cal Anderson Park prior to the Women's March on January 20, 2018 in Seattle, Washington. Across the nation hundreds of thousands of people are marching on what is the one-year anniversary of President Donald Trump's swearing-in Karen Ducey/Getty Murdered and missing indigenous women in US and Canada LA MMIW protest A young activist at the Women's March in California, 2019 Sarah Morris/Getty

Then today, in his press conference, he basically confirmed everything she said, but tried to dismiss it by saying the events were “experienced differently”.

To get a sense of how shady that looks, imagine if Donald Trump held a press conference admitting to directly colluding with Russia in the 2016 US election, but then said it wasn’t actually a problem because he simply “experienced” the concept of “collusion” differently than other people.

This scandal is hurting Canada and our image on the world stage, as our commitment to the rule of law and reputation for ethical leadership is severely threatened. Trudeau started by denying the entire scandal even existed, and is now admitting to it in slightly different wording – which is a tacit admission that he’s been lying to Canadians for the past four weeks.

That’s why Trudeau’s poll numbers and personal approval ratings in Canada are falling fast. When our PM had the choice between standing with the ethics of Canada’s first Indigenous female Attorney General, or standing with a well-connected corporation ensnared in corruption, he chose the latter.

And when he had the chance to be honest with Canadians or lying, denying, and attempting to manipulate, he again chose the latter.

Turns out he was nothing more than a marketable face on the same corrupt power structure.