Do you operate a Facebook Page?

Because you read AG, you already know that Facebook is changing their algorithm in what they called an effort to improve news feeds, surfacing “higher quality” content to users that they are more likely to click on based on their current behavior on the site, nixing memes and promoting news, based on their research indicating that users don’t want cat pictures, they want stories about Syria. Interesting.

Facebook says they’ll be displaying “relevant” articles underneath links in the news feed, so that content will be exposed to people interested in that related content, but Facebook has openly admitted that the organic reach of Facebook Pages is dropping. That means that if you have 10,000 likes, unless you pay to be seen by Facebook users, they may only show 100 people an update you post, despite 10,000 indicating they want information from you in their news feed.



The science video blog (vlog), Veritasium took the time to create a video explanation of why the dip in organic reach is a bunch of garbage. We projected that this move by Facebook would push more businesses into the Google+ economy in coming months.

Enter the Facebook fraud allegations

Fast forward to today and Veritasium is at it again, explaining in very simple terms how they feel they have proof that the Facebook advertising program is a fraud. The tale involves testing fake Pages, analyzing user counts and their geography, and comparing these notes to the Facebook Pages of major brands. Take a ten minute break to watch the whole thing so we can discuss:

How do you feel about this? Are you in the camp that believes that Facebook is a free service, so they can do as they wish, or are you in the camp that believes this to be a fraud of unmeasured proportions?

Please tell us in the comments below your thoughts about the video and if you’ve had any similar experiences with your own Pages.