Seattle startup Analytics Pros has been acquired by Denver-based AdSwerve, creating a combined 120-person marketing and analytics company that expects to generate more than $100 million in gross revenue this year.

AdSwerve bills itself as a leading Google Marketing Platform partner, while Analytics Pros calls itself a top Google Analytics 360 and Google Cloud partner and reseller. The combined will be one of few organizations that provides services across the full spectrum of the Google Marketing Platform.

“We see this as an opportunity to close the gap between ad technology and marketing technology, allowing AdSwerve to build the services our clients demand,” AdSwerve CEO Clint Tasset said in a statement. “By bringing Analytics Pros into AdSwerve, we can instantly offer a start-to-finish service model across the entire Google platform, while adding additional marketing cloud solutions and predictive analytics.”

Analytics Pros has 36 people working out of its Seattle headquarters, with another 35 remote employees.

Boston-based private equity firm Abry Partners funded the acquisition. Analytics Pros will transition to AdSwerve at the beginning of next year.