Elon Musk attacked “big media” today while linking to an article critical of the recent media coverage of his car company Tesla. Journalists on Twitter took exception to that with some comparing Musk to President Trump and others suggesting he sounded like an authoritarian.

The holier-than-thou hypocrisy of big media companies who lay claim to the truth, but publish only enough to sugarcoat the lie, is why the public no longer respects them https://t.co/Ay2DwCOMkr — Elon Musk (@elonmusk) May 23, 2018

The article Musk linked to reads in part:

The media has been having a field day with Tesla crashes and Model 3 delays lately, which has affected the company’s stock. Now Baird is out with a new note claiming that those reports are ‘increasingly immaterial’ and that the stock could rally as the market gets over it.

Musk’s attack on the media didn’t go down well with this writer for The Verge who, minutes later, suggested Musk was transforming into President Trump:

Musk continues his slow transformation into a media-baiting Trump figure screaming irrationally about fake news. Hope it works out for you dude! https://t.co/CtHkOip747 — Andrew J. Hawkins 🚇🚌🚲🛴 (@andyjayhawk) May 23, 2018

Musk punched back and offered his own that’s-how-you-got-Trump analysis of the media:

Thought you’d say that. Anytime anyone criticizes the media, the media shrieks “You’re just like Trump!” Why do you think he got elected in the first place? Because no ones believes you any more. You lost your credibility a long time ago. — Elon Musk (@elonmusk) May 23, 2018

Another Twitter user suggested Musk sounded like an authoritarian:

I'm a fan of your's since reading the Wait But Why pieces, but I am really unhappy w tweets like this. Fanning the flames of the distrust of the media is a thing that authoritarians and demagogues do to ignore criticism and discredit opponents. It's a major problem of our times. — Teddy Monacelli (@teddymonacelli) May 23, 2018

Again, Musk didn’t back down:

The media has earned this mistrust. But maybe there is a solution. — Elon Musk (@elonmusk) May 23, 2018

Musk then went on to spell out his solution: A site to track the credibility of media figures:

Problem is journos are under constant pressure to get max clicks & earn advertising dollars or get fired. Tricky situation, as Tesla doesn’t advertise, but fossil fuel companies & gas/diesel car companies are among world’s biggest advertisers. — Elon Musk (@elonmusk) May 23, 2018

He even has a catchy name in mind:

Going to create a site where the public can rate the core truth of any article & track the credibility score over time of each journalist, editor & publication. Thinking of calling it Pravda … — Elon Musk (@elonmusk) May 23, 2018

Even if some of the public doesn’t care about the credibility score, the journalists, editors & publications will. It is how they define themselves. — Elon Musk (@elonmusk) May 23, 2018

A reporter for left-leaning news site ProPublica then attacked Musk as ignorant:

Oh is that the problem, Elon? @Reveal is a non profit, suffering from none of these problems. The ignorance this man displays daily of the journalism process is truly astounding. https://t.co/779hTkwNZ5 — Jessica Huseman (@JessicaHuseman) May 23, 2018

Reveal is a non-profit that published a story critical of Tesla’s safety record last month. That doesn’t seem to have been the focus of Musk’s initial statement about the media but the site is acting as if this is all about them. Musk attacked them as rich kids from Berkeley:

No, they’re just some rich kids in Berkeley who took their political science prof too seriously — Elon Musk (@elonmusk) May 23, 2018

He added:

It is strange that big auto companies literally have thousands more factory injuries than Tesla & millions more auto deaths, but somehow get less coverage. We are not perfect, but we’re doing our best to make clean energy real & be a good company. — Elon Musk (@elonmusk) May 23, 2018

He also put up a poll on whether or not to launch this new media venture:

Create a media credibility rating site (that also flags propaganda botnets) — Elon Musk (@elonmusk) May 23, 2018

A reporter for the Economist notes that Musk already seems to have taken steps toward creating his “Pravda” media-rating site:

Er, he's not kidding folks. I noticed that one of Musk's agents had incorporated Pravda Corp in California back in October last year. I was wondering what it was all about… https://t.co/y8xGGzwb3M pic.twitter.com/rTazUDUFMb — Mark Harris (@meharris) May 23, 2018

Of course — Elon Musk (@elonmusk) May 23, 2018

So there you go. What does all of this mean? Here’s one take:

Welcome to the intellectual dark web, Elon Musk https://t.co/jYR6CLLO6Y — Stephen Miller (@redsteeze) May 23, 2018

Actually, it does sound like Musk might have some interesting things to say about media bias and there are clearly lots of media people who don’t like him saying it. So he really would be a good fit in some ways with the so-called IDW.

On the other hand, I’m not sure his idea for a media-rating website is a good one. Here’s why: There’s a pretty solid social science basis for saying that partisans on both sides of the aisle are more likely to take pains to undercut arguments they disagree with while giving a pass to arguments they agree with. It’s called cultural cognition. So it’s not hard to predict what would happen if you put up a media-rating site. People on the right would go after left-leaning sites and people on the left would go after right-leaning sites.

Musk’s own Twitter rant, and the responses he’s received shows why his idea probably won’t work. He believes his company is being treated unfairly by journalists looking for clicks. Lots of journalists take exception to him saying so. If all of those people go to a website to produce a rating of articles on this topic, what is the result? Well, it depends entirely on whether Musk’s supporters or opponents show up in greater numbers. Those numbers could shift back and forth as the partisans on a particular issue show up to disagree with their opponents. People might decide to support the credibility rating of sites attacking Musk’s companies simply because he’s rich and they hate capitalism (or whatever) not because the articles attacking him are fair or accurate.

The problem with the idea of a rating-site like the one Musk proposes is that there is no privileged position from which to issue a judgment on what is absolutely fair. In the end, everyone can become a partisan and his site would just be a new forum for the partisan battle. He might as well just put up a poll on Twitter: Is this article fair to Tesla? The results will be just as conclusive.

That said, a lot of Americans on both sides agree that the media doesn’t do a great job anymore (if it ever did). Distrust in the media is a growth industy so now might be a good time to get in on it.