It is estimated there are more than 30 million of dead people on Facebook, and the company has long allowed relatives or close friends to designate a profile as belonging to someone who has passed, allowing their designated contact to take control of the profile and for others to send tributes.

Now Facebook is working on bringing the same feature to Instagram, according to Jane Wong.

The feature is not complete yet but appears to be currently in active development, according to Jane, who has been reverse-engineering the app.

Instagram has confirmed the feature is coming, and said they will release more information later:

Yes, we’re making changes to help people identify if an Instagram account belongs to someone who has passed away. We'll have more to share on this at a later time. — Instagram Comms (@InstagramComms) April 22, 2020

In this unfortunate day and age of mass death, the feature is likely in big demand, and I expect Instagram will be rolling it out sooner rather than later.