You've prolly seen this ad during commercial breaks recently. I can't quite tell you why I enjoy it so much, but I do. My wife and I rewound and re watched this one for a solid 5 minutes the other night.I clearly don't have a gig on Madison Ave, but it would be hard for me to believe an as like this would have been made pre-Obama. A brownskinned mana brownskinned baby? Given the typical racial politricks played out in most ads, that sh*t's largely unheard of.Maybe I just like this spot because it looks a lot like my life, complete with the insolent child who throws veggies across the room. Heck, my son even has that very same red shirt. It's lovely.I know some of my readers are wondering why this is such a big deal. Should it really matter if the Dad and son and Black? Isn't this whole father/son dynamic universal? Of course it is, but when's the last time you saw a commercial of this sort? If casting didn't matter, this ad wouldn't be such an anomaly.As is, by showing a side of Black America (ie: mine) that seldom registers a blip on our nation's cultural radars, Target (and whatever ad agency made this spot) gets 3 thumbs up from AB.com. Well done.