Meet Lucy, a medical researcher conducting clinical trials on a new groundbreaking treatment.

The success of a clinical trial or study greatly depends on participant interest, engagement, and completion. 85% of clinical studies fail to retain enough participants, an average of 30% of participants will drop out of a study after enrollment, and companies lose $600,000-$800,000,000 per day when a clinical trial is delayed due to recruitment problems.

The Clinicoin ecosystem is built with a proven and secure two-way messaging platform that empowers researchers, like Lucy, to maintain effective mobile communications with participants throughout their programs. Using Clinicoin, Lucy can recruit patients via opt-in messaging for interested participants among the Clinicoin community, drive retention via secure updates and in-app engagement, and increase adherence via secure reminders and delivering digital currency (aka CLIN tokens) as rewards for successful task completion. All of these uses help find, and keep, the best participants for clinical research and trials.

The success of Lucy’s trial depends on effectively communicating and engaging with participants to ensure they stay in the study and complete all necessary tasks. Clinicoin enables Lucy to communicate securely with study participants on their own mobile phones and reward them for completing tasks like attending appointments, filling out surveys, or reaching study milestones. To keep participants on track, Lucy can send automated appointment, medication, or study activity reminders and also design and deploy surveys to collect data, feedback, and assurance of patient involvement — all directly on Clinicoin. With automated nudge and completion reminders, Lucy can ensure she gets her data in a timely manner.

Here’s how Clinicoin would work for Lucy, in action. In an effort to recruit participants, Lucy would send a message to Clinicoin users who have opted-in to relevant clinical trial invitations. After creating a pool of participants, Lucy would determine tasks she’d like her trial participants to complete, like attending a doctor’s appointment, taking medication, or completing a survey. She then assigns a number of Clinicoin tokens as a reward for completing each task, and delivers the tokens after completion. Participants use the tokens in the Clinicoin healthcare marketplace for access to useful tools, apps, products, and services. Using Clinicoin, Lucy can utilize a rewards-based mobile messaging platform to communicate with, recruit, retain, and engage with trial participants to work towards a successful study.