At Web Daytona, we’re proud to say we’ve written well over 40,000 SEO-friendly articles in the last few years. And, with those articles, comes ranking for more than 50,000 keywords, in total. That’s a lot of quality content and the results to back it up.

For those of you late to the party, Web Daytona is the leading digital marketing agency in central Florida. With our focus on full-stack online marketing, we have been responsible for helping some of the most reputable companies establish strong and effective digital presences.

Establishing a company’s online presence starts with content creation, emanating from your own website. Content marketing is cost-effective and offers a significantly high ROI. Plus it’s just good practice, establishing you as a valuable authority in your field. Content drives organic traffic, and buyers trust well optimized content.

When developing great content for your website or blog, there are two key elements you’ll need to consider:

how to create quality content that’s engaging, entertaining and ultimately drives conversions how to make that content available to as broad an audience as possible

The majority of the Internet’s traffic comes from search engines. Creating content that is well optimized for search visibility is one of the strongest measures you can take to get your name out and into the world.

It might be that balancing quality with marketability makes you feel uncomfortable. “If I make the content the best it can be, surely it’ll find a home,” you might say. What’s vital to remember is that quality content goes nowhere without marketability. Content should always be well-written and dynamic, but if it’s invisible to the people who would love it most, it’s as good as if you’d written nothing at all.

That’s where a professional SEO ranking operation like Web Daytona really gets the chance to shine. When you optimize content in a way that it attracts search engines and gets a platform to shine, you’re making the smart move and investing in yourself. This isn’t to say you should cheat and plaster every article with keywords – just work hard at making sure all your bases are covered. And remember that, when it comes to fields you don’t know, “working hard” often means bringing in an expert to take the work off of your hands.

What Makes a Great Article?

It’s true what they say: great writing isn’t something you can teach. Decent or even good storytelling, on the other hand, is.

Marketers have to be capable storytellers. If you can make people connect with the story of your brand through whatever medium works, you’re doing it right. Because we all know different mediums work for different audiences, the one constant is and always will be storytelling.

Ready for some practical examples? Here are some of our top tips for creating impactful articles:

Use Examples: Writing gets its power from being good and interesting, but also from strong, relatable examples. Flashy prose is worthless if you aren’t relaying facts. Use case studies to give your writing some weight. Talking about a business success story? Let us see those figures! Addressing a trend or talking about best practices? We need points of connection to give the reader a frame of reference, or reading your article will be like ice skating uphill. Embrace Your Voice: Before you begin branding, you need to give your brand a unique voice. If you can, be funny. If you can’t be funny, be quirky. Neither of those things and you’ve got plenty of room to be a little weird. Try reading your writing out loud and see how it “hits your ear”. Does it sound right? Your voice will sound authentically you if you keep it honest throughout the writing process. Put yourself onto paper in an honest way and you’ll bring the kind of clientele who would usually look your services. Your Audience: Understand Them: Being a good marketer is all about finding a balance. You need to keep your writing authentic, but remember there are certain things your audience just don’t care about hearing. Write in language that is appropriate but also simple enough that it doesn’t gum up their reading process. Avoid jargon unless absolutely necessary, and always keep your paragraphs short. Lastly, always remember to include links to examples of what you’re talking about to help back up what you’re talking about.

Writing For SEO!

Using the tips I’ve given you, you’ll be able to easily craft a great article.

Let’s address the next piece of the puzzle: getting your content seen. Before sharing your articles to social media, you have to optimize your content for search engines. Consider this the icing on the cake of your content creation. It’s a proven method of getting your work before new audiences, making sure your content appears more often once it is fully optimized.

The name of the game, here, is increasing brand visibility and trustworthiness, simultaneously.

Also Read: Perfect on-page SEO

Best Way To Create a SEO Friendly Article

Before start, do yourself a favor and carry out some keyword research. You’ll need to decide what you’ll be writing about. Do a topic search, and ask yourself which topics you ought to be found under. Find keywords to rank for, choose words and key-phrases based on this and your article will be fully integrated. There’s a saying: if you’re bored, then you’re boring. Choose organic, popular SEO keywords that are as intriguing to you as they might be to your readers. Then use these in your articles to drive your recommendations. Be careful, however: keywords need to be used in a way that sounds authentic. Don’t pepper them in carelessly. Readers are quicker than you would ever believe to pick out overstuffed or “false” work. Next, make sure to optimize your keyword placement by using these words in your titles, subtitles and meta tags. Use your most-search keywords most often, and be sure to use your most important keywords early on in your title. Images make more difference than you might expect. Through engaging images and well-designed alt text, you can qualify your page for image search results as well as traditional searches. On a personal level, images also help to break up the text for better readability. What this means is that, while it’s a smart online marketing technique, it’s also just a better, more considerate way to write.

Today’s SEO advice has been designed specifically to bring up your SEO ranking in a short amount of time. This is an ongoing process, and you can’t afford to stop working on it. Enhance your reputation by pushing quality content for a natural marketing edge, and also as a great way to stay relevant in this fast-moving industry.