DETROIT -- If you buy someone a cup of coffee, shovel your elderly neighbor's sidewalk or share a smile on the street, let it be known on social media, Detroit religious leaders urge.

Historic King Solomon Baptist Church Rev. Charles Williams II announced the social media initiative from his chilly church Monday.

At the core of the effort, which also focuses on reforming drug dealers and motivating leaders to help with job creation, is a desire to decrease violence.

The church leader is urging Detroit residents to show love to one another and then share their kind acts via Twitter at hashtag "detlove" (

).

"Spread some love, show some love," said Williams II. "Be love to someone who may be in a desperate situation."

In addition to the social media campaign, Williams II said his church is hosting an event this Saturday focused on Detroit's drug dealers.

"If you are selling marijuana, we want you," he said. "We are going to provide an opportunity for a way up and a way out."

The event at Historic King Solomon Baptist Church, 6100 14th in Detroit, begins at 10 a.m. Saturday and features job placement organizations, GED training and counseling for criminal record expungement.

There is a third prong in the anti-violence initiative. Williams is calling on politicians to make jobs their no. 1 priority.

"We are calling the mayor, we are calling on city Council, we are calling all of those who seek to run for political office in this coming year that if your plan does not include jobs, then you are of no use to use," the reverend said. "If you want violence to go down in this city, then you create good working jobs. And they don't have to be college-education jobs. We just need simple, I-can-work-for-30-years-and-retire jobs... and that is not available in the city of Detroit."

Williams said city leaders, namely Detroit Mayor Dave Bing and City Council, fail to utilize the dollars available to the city to their utmost potential.

"I don't have any compassion for them," he said. "You know how much Community Development Block Grant money we send back to the federal government? That could be given back to ta community organization that shovels snow for seniors.

"Obviously we clean the streets for the city of Detroit downtown; why don't we do it in the neighborhoods?... We have the opportunity as a city to create thousands of jobs."

Williams II also talked about leveraging the billions of investment dollars at the disposal of the city's pension funds to create opportunity. He says those investments should support economic activity that stimulates Detroit's economy not only the funds' bottom lines.

Although it is not a component of the campaign, Williams II commented on gun control.

"We are definitely about banning assault weapon," Williams II said. "We're definitely about tighter gun restrictions.

"You cannot just lean on banning the assault weapon and gun restrictions and not talk about spreading the love."

Williams' message always came back around to the value of life.

"If you don't value your life, then you don't value my life," he said. "That's means you're willing to kill me for $20."

Here are three messages from Rev. Charles Williams II sent using the #DETlove hashtag Monday: