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The Government of P.E.I. was forced to quickly redesign their 2015 tourism guide after locals noticed that the booklet’s cover appears to feature a man with a visible erection.

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“Life is simply better when you add a little island,” reads the slogan on the guide’s cover against an image of a couple on one of P.E.I.’s many sandy beaches. The woman is seen reading a book while the man — clad in shorts and a T-shirt— leans back luxuriously in his beach chair. Look closely, and a visible bulge can be seen at his crotch.

“He looks really happy to be here,” said an Islander quoted on Saturday in Charlottetown’s The Guardian.

The province’s Department of Tourism and Culture, by contrast, refused comment.

By Sunday, an online version of the guide had been rejigged to feature a cover image of a lighthouse. An earlier press release featuring government officials posing amid boxes of the new guide had apparently been deleted.

The Prince Edward Island government has already printed 180,000 travel guides featuring the image, however, and their fate remains unclear.

Online, at least one critic noted that Prince Edward Island has a proud tradition of photographs featuring barely concealed erections. In the famed 1864 photo of delegates at the Charlottetown Conference, for instance, Father of Confederation George-Étienne Cartier is curiously holding a top hat over his crotch.