Shopin is the first universal shopper profile that provides retailers with unprecedented shopper intelligence and empowers them to compete with Amazon by offering better product recommendations, easier and more secure transactions, and more valuable rewards to customers who give retailers access to their preferences and purchase history data. Using decentralized blockchain technology and artificial intelligence, Shopin is creating a more sustainable retail economy where retailers become stronger by working together and shoppers get rewarded based on the value of data that they fully own, control and share.