Amazon’s artificial annual shopping event, Amazon Prime Day 2018, will start on the 16th July at midday and will run until midnight on the 17th July. Prime Day (and a half) will extend from 30 hours in 2017 to 36 hours this year, with more than one million deals for Prime members around the world.

Amazon are not only extending the length of Prime Day, they are extending it’s geographic reach. Members in the UK, US, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria and, new this year, Australia, Singapore, Netherlands and Luxembourg, can shop Prime Day deals.

Unboxing Prime Day

New for Amazon Prime Day 2018, Amazon are going all out to build the hype with exclusive ‘unboxing’ events to be held. Ahead of Prime Day itself, larger-than-life Amazon Smile boxes will make their way for delivery to major cities around the world including New York, LA, Tokyo, Milan and London, promising to ‘unbox’ exclusive entertainment experiences for Prime members and the general public.

In London, Amazon will host an entertainment extravaganza on Sunday 15th July – the eve of Prime Day. The U.K. ‘Unbox Prime Day’ event will bring together a series of unique experiences for all-ages to showcase the entertainment benefits of Amazon’s Prime membership, including Prime Reading, Prime Video and Prime Music.

The event will include a special family screening of Paddington 2, available to stream as part of Amazon’s Prime membership subscription from the 12th July; an intimate reading and Q&A with Ant Middleton on his Sunday Times best-selling book ‘First Man In: Leading from the Front’; and will culminate in an exclusive gig headlined by British music icons, Take That.

Go to Amazon Unboxing Prime Day event

If you want to go to the unboxing Prime Day event, apply for tickets at unboxprimeday.co.uk/social

Merchants, get ready…

If you’re already running an official Prime Day deal you now know when you need to be ready. Ideally the stock will be in FBA to make delivery Amazon’s problem, but if you’re self fulfilling then you’ll want deals packed ready to go and just awaiting a delivery label.

If you’re not part for Prime Day, consider heavy us of Amazon Sponsored Product ads on Prime Day. There will likely be more shoppers on the site than usual so addition visibility should pay dividends.