Art is pain, pain is art, the face of Ted Cruz is painful art.

Tom Miller, a Gainesville, Florida-based performance artist, is taking on presidential candidate Ted Cruz head-on. In an exhibition that is as annoyingly self-promotional as it is actually funny, Miller will stare at Cruz’s smile for two hours next Friday without looking away.

“This is the most dangerous thing I’ve ever done,” Miller told The Huffington Post. “It’s like being caught on ‘It’s A Small World’ for two hours straight.”

The event is reportedly called a “Ted Gawk,” and it is not a good idea.