It appears that Watch Dogs will be the first entry in a long-running series, as Ubisoft's senior vice president of sales and marketing has said the company won't begin any projects that can't be turned into franchises.

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“ That's what all our games are about; we won't even start if we don't think we can build a franchise out of it.

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In an interview with The A List Daily , Tony Key explained that the cost of creating games was now so great that Ubisoft has no interest in creating standalone titles.Responding to a question about whether Watch Dogs would spawn sequels, Key replied, "Absolutely. That's what all our games are about; we won't even start if we don't think we can build a franchise out of it. There's no more fire and forget - it's too expensive."Last year we cleaned up at E3 because we were pretty much the only next-gen game around. Watch Dogs for us is really a franchise because we're tapping into something people really care about, never more than when the NSA PRISM scandal broke."While we've heard previously that Far Cry 4 is pretty much guaranteed , and Assassin's Creed What do you think of Ubisoft's stance? Would you like to see more original series created by developers, or do you appreciate the escalating cost of game design meaning that fewer risks can be taken? Let us know your thoughts in the comments.

Luke Karmali is IGN's UK Junior Editor. You too can revel in mediocrity by following him on IGN and on Twitter