From November this year, passengers across the airline's flight network will be able to choose their seat when they book.

The no-frills airline currently operates a first-come, first-served policy on its aircraft, but trialled the system this summer on selected flights from Luton Airport. All passengers were allocated a seat number, while those wishing to choose their seat were able to do so for an extra £3. For an additional £12 passengers could reserve seats with extra legroom in the front and or exit rows, and for an extra £8 they could bag a seat in the first few rows, meaning they could exit the aircraft more quickly.

According to feedback released by the airline, the trial was popular enough with passengers for the system to be put in place across its entire flight network.

The airline claimed that more than 70 per cent of passengers on trial routes were in favour of allocated seating, and nearly two thirds said that they would be more likely to fly with EasyJet again as a result.

EasyJet's research also revealed which seats were most popular with air passengers. On shorter journeys, 6A was favoured, and 16B was the least popular, while on longer journeys 1A was the top seller, and 19B was the most avoided. Passengers were also found to prefer seats on the left hand side of the plane.