July 15, 2017

As retailer strive to be more inclusive, American Eagle has decided to follow suit, adding a hijab to their new collection.

The hijab is worn by model Halima Aiden, who was featured on the cover of Allure‘s July American Beauty issue.

@kinglimaa is an inspiration to the new American jean. #ICAN #MeetTheNewCast A post shared by American Eagle (@americaneagle) on Jul 9, 2017 at 12:01pm PDT

The head covering is available online right now for $19.95, with the product description encouraging shoppers to “Wear it your way. Make it as original as you are.”

The New AMERICAN Jean 💙 #Ican movement 🦅 @Cassblackbird @trey.laird A post shared by Halima Aden (@kinglimaa) on Jul 7, 2017 at 4:09pm PDT

Thank you @americaneagle for encouraging young America to follow their passions, express their individuality, and pursue their unique paths. #Ican movement ✨ @trey.laird @cassblackbird A post shared by Halima Aden (@kinglimaa) on Jul 10, 2017 at 8:09am PDT

American Eagle have been receiving a lot of support on social media for their decision to start selling hijabs – being the only mainstream fashion brand doing so.

Honestly it’s kind of exciting to see American eagle come out with a denim hijab, like go you, you’re doing amazing sweetie 👏🏽 pic.twitter.com/krES8x5so7 — بسمة (@Bismahzabih) July 11, 2017

Sooo can we talk about how American Eagle’s new model is a hijabi and how they released a denim hijab?? 😍😍😍 pic.twitter.com/l7jC2InciV — Rahwan (@_roons_) July 14, 2017



Even though many people are responding positively at the moment, we would not be surprised if some Muslim women and brands accuse American Eagle of cultural appropriation.