Story highlights Meerkat launched February 27 but has caught on quickly

(CNN) If you haven't yet been asked by friends or co-workers to Meerkat, chances are you will soon.

The livestreaming app was the " SXSW sweetheart " this year, despite having only launched on February 27. It's been adding users rapidly ever since -- even Jimmy Fallon is streaming his life using Meerkat.

As part of CNN's Instant Startups series, CNNMoney correspondent Laurie Segall reached out to Meerkat's Ben Rubin with some questions. And he agreed to answer them -- on Meerkat, of course. You can see a few moments from the chat in the video above.

Rubin is actually the co-founder and chief executive of Life On Air Inc., a livestreaming company with many tentacles. But recently Rubin decided to dedicate his entire team to work on Meerkat after the app's popularity exploded.

Still, Rubin said, he doesn't consider the app an "instant startup" per se. It took years of work to reach this moment, he said.

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