Front App is a San Francisco startup that has been around since November of 2013. They offer businesses a unified inbox solution (messages from multiple email accounts, Twitter, Facebook, SMS, chat, etc. all in one place) that, according to the company, allows people to reply more than 2 times faster to incoming messages and tickets. Since launch, they have acquired some big-name customers like Verizon and MailChimp, and have raised just over $13 million across 4 rounds of funding. Their most recent injection came in May of this year; it was by far their biggest, scooping up $10M from several sources (including Stewart Butterfield), and thanks to the company’s generosity in sharing with Business Insider, below you can see the 21-slide pitch deck they used to seal the deal.

One thing you’ll note about this pitch deck (and most others of its ilk) is that little of it would have been possible without taking the years of time and effort to prove that a substantial market already exists for their product–for a while now, Front App has been live, it has been working, it has been generating revenue, and it has been growing. So as you run through this pitch deck taking note of the flow, design and depth of the information, don’t lose sight of the substance that truly makes it all worth millions.

Either way, this is as good a template as any, so breathe it in deep…