Marketing 101: The Principles of Marketing

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An introduction to modern marketing in a nutshell. Based on Kotler and Armstrong's "Principles of Marketing". Check it out, it's free!





After completing this course, you will understand the basics of what it takes to conduct marketing in today's world.

This course will lead you through:

Understanding the Marketplace and Customer

Create a value-driven marketing strategy

Construct a marketing program

Engage customers and create relationships

Receive value back from the customer

Future outlook and social media marketing

Case Studies





Music by bensound