FORD SYNC

A digital focused multichannel campaign for Ford's voice-activated in-car technology, aimed at the world of gamers. Featuring a shareable & embeddable widget of custom mini games. Illustrations by Jamie Hewlett, co-creator of Tank Girl and the Gorillaz.Final Print AdJamie Hewlett's Original SketchesDelivered ArtFinal ArtMicrositeShareable Widget of Custom GamesWallpapersGamer IconsPromotional ShirtXbox Live In-Game AdsXbox Live Landing PageFord Motor CompanyTeam DetroitDetroitArt DirectorJamie HewlettOmma Award - 2008Lester Wunderman Award - 2008