Dyson is a leading British luxury appliance brand renowned for its sleek product design and state-of -art technologies. With the success of its first promotion on WeChat Mini Program, Dyson decided to evolve its platform further with an ‘All in One’ strategy, which combines a variety of services into its Mini Program.

This service ‘hub’ integrates the official Dyson WeChat store, its membership page, repair and support services, product guide, registration and more, all within a single platform.

However, the push for an ‘All in One’ strategy was not without its challenges. Find out how Dyson overcame these challenges.