Overview

Taco Bell’s launch of its breakfast menu on March 27, 2014 was one of the restaurant chain’s most ambitious ventures to date. Given that it was accompanied by the brand’s largest advertisement campaign yet, a lot was at stake. Clearly, things have paid off as Taco Bell continues to serve its beloved breakfast, and it just recently upgraded this menu with some new items such as the Grande Toasted Breakfast Burrito.

The Cause

Craving a delicious breakfast Crunchwrap at 11:30 AM - sorry, but you’re too late! The only caveat to the breakfast menu is that it is only served until 11AM daily. How unfortunate.

It’d be a lot to ask of Taco Bell to serve all day breakfast. It’s impractical for the restaurant and would slow down service, as well as add extra costs that may negatively impact food quality or worker’s wages.

So, here’s what we are asking:

Taco Bell should service breakfast until 12PM.

It’s no longer the AM, so the morning hours have officially departed. But we get that extra hour of flexibility in our morning if we do decide that we want some of that egg-y, bacon-y goodness we call TBB. We don’t think this is an unfair request and believe it is quite reasonable, and its benefits could be far-reaching— for our taste buds, and for each of our local Taco Bell franchise’s continued prosperity.

Why We Care

I’ve been eating at Taco Bell for as long as I can remember. Growing up within a mile of one, and now into adulthood living just a few buildings over — Taco Bell has raised me, in a way. From the volcano menu to all the varieties of Doritos Locos Tacos, I’ve been here for it all.

My favorite aspect of the menu has undeniably been breakfast. Unfortunately, with school and work obligations, it is sometimes impossible to make it into my neighborhood Taco Bell until after 11 in the morning, and I end up getting shorted on breakfast. So, this cause hits home especially for me.

A little bit of extra time will ensure that we all have greater opportunity to live más all day long.