Nielsen Breaks Down Hulu, Netflix Usage Significant Minority Use iPhone, iPad for Video According to a new report by Nielsen , half of all Netflix users are streaming video via a game console (Xbox 360, PS3 and Wii), while the majority of Hulu users (89%) are watching video via a traditional computer. One-fifth of Hulu users and 14% of Netflix users say they stream video services by connecting their computer to the TV. Nielsen notes the different services tend to see different content usage by customers, with nearly three-fourths (73%) of Hulu users viewing primarily TV shows, compared to 11 percent of Netflix users. More than half (53%) of Netflix users primarily watch films, while 9% of Hulu users say the same. Interestingly just 3% of Netflix users say they consume video via iPhone or iPad, a tally that's even lower for Hulu users.







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topics flat nest ksharp250

join:2010-09-24

Middletown, PA ksharp250 Member No surprise there I cant stand trying to watch video on my Android's little screen. A lot of Netflix content is still non-widescreen so its resolution is square. Crunch that down on the already limited viewing area of a phone, and its not that practical. Now the iPad and other tablet form factors are a lot better on the eyes. But with usage caps and overpriced data limits on mobile broadband plans becoming status quo who the hell want to stream Hulu or Netflix that way?



Computer and PS3 are fine for me. Nice large screen even when it is a square non-HD resolution and unlimited data internet on a fairly reasonable monthly cost....for now. Unless Comcast and these other ISPs become greedy bastards and try and cap and overcharge theirs too notovny

join:2010-03-08

Toledo, OH notovny Member Makes sense Makes sense. You've got to pay for Hulu Plus to watch Hulu on non-computer devices, and even then, Hulu Plus doesn't have everything that free Hulu does.



In comparison, the standard buy-in price of Netflix includes support for a host of non-computer devices.

Sperkowitz

Premium Member

join:2002-03-30

Valencia, CA Sperkowitz Premium Member Re: Makes sense ^^^^ This ^^^^ eco

Premium Member

join:2001-11-28

Wilmington, DE eco Premium Member . Surprised the iPad/iPhone numbers are so low. Whenever I'm not in my living room I watch on my iPad. Never on my phone though really. The console statistics sound kind of low too. I don't know if they're counting Apple TV and DVD players/TVs with it built in but I can count on one hand the numbers of times I've watched Netflix on my computer. I always watched on my Xbox 360 and now on my Apple TV.

Morac

Cat god

join:2001-08-30

Riverside, NJ Morac Member Wii I'm somewhat surprised that the non-TV device most used by Netflix users is the Wii, considering the Wii doesn't stream netflix in HD. Then again there are a lot more Wiis out there than anything else.



Since the survey didn't break out Hulu and Hulu Plus, it's no surprise that most Hulu users are using a PC since that's a free service. Hulu Plus is basically a rip off considering the library is smaller than Hulu.

RockCake

Premium Member

join:2005-07-12

Woodbridge, VA RockCake Premium Member Re: Wii Not everybody cares about HD. quintin3265

join:2008-06-07

State College, PA quintin3265 Member Obvious I'm still not sure why this isn't obvious to most people. Everyone likes to talk about "mobile app development" and how mobile everything is the future, and so on.



But most people spend 90% of their time in one of two places: at work, or at home. This is just common sense. If I'm in one of those two places, I would never use a cell phone to watch video - why would I when there are bigger screens around and higher resolutions available?



There is a market for mobile video, but to state that it is anything more than orders of magnitude smaller than the market for "tethered" video is ludicrous.

joako

Premium Member

join:2000-09-07

/dev/null 81.9 7.1

joako Premium Member Of Course iPhone, iPad are very limited.



I had to hack my Android tablet to work properly. It now reports it's a MacOS X desktop running Safari, otherwise I find I am locked out of much content. HBO Go: blocked. Hulu: Blocked, etc, etc, etc. So my usage can't properly be counted!

Sperkowitz

Premium Member

join:2002-03-30

Valencia, CA Sperkowitz Premium Member Mobile just too small I think the only time I would really watch a video on my mobile device would be waiting somewhere. And I probably would have copied it to my SD card beforehand, and not stream it. But this is still a rarity. I would rather much watch something at home on the couch or laying in bed. If I'm stuck somewhere I usually just bring a book or play with my phone. I don't even like watching videos on my computer screen, even though I have a large sized screen because I think it has to do with sitting in a chair (YouTube and other short videos I can deal with).



I signed up for Hulu Plus in the past, only because it gave me the ability to stream through other devices to my television. Hulu was actually great, and I thought it was still worth my money even with the commercials because it allowed me to enjoy the videos on my television, and gave me the ability to easily catch up on shows I've missed (and I miss shows through an entire season and beyond). Much cheaper than buying a box set of a season for one show. Cobra11M

join:2010-12-23

Mineral Wells, TX Cobra11M Member hmmm.. that makes since, i mean if the numbers where as high as the providers say, then i would be seeing more of my friends watchin it on there devices...but guess what they dont, lol Hulu is a joke and is owned by the cable companies.., hmm kinda funny jophan

Premium Member

join:2009-07-12

Jenkintown, PA jophan Premium Member Headline How is 3% or less a "significant minority"? your comment..

