The two Silicon Valley billionaires have committed $500,000 to the effort, which already has six employees, with additional backing from Jeffrey Katzenberg and venture capitalists Fred Wilson and Sunil Paul. Still, it’s not immediately clear what the group does, or will do, besides provide left-leaning billionaires an opportunity to exert more control over a Democratic Party organization they feel is insular, ossified, and resistant to change. “I just don’t feel respected in the political process as a large donor or as a citizen voter,” Pincus told Business Insider. “I just feel patronized. Everything I get is like, ‘Hey, you couldn’t possibly, it’s too complex and sophisticated what really goes on,’ and ‘Hey, leave it to us, and we will go and represent you and fight the good fight, and just give us money.’”

Nor is it clear what needs W.T.F. is designed to address. Pincus told Recode that he believes the Democratic Party is “already moving too far to the left,” and wants to position his group as “pro-social, pro-planet, and pro-business.” That’s a pretty safe political orientation for a tech mogul with a bottom line to worry about—and one that’s largely out of step with the momentum within the left toward more radical populists like Bernie Sanders, an avowed democratic socialist who also happens to be the most popular active politician in America. Win the Future had initially planned a “Primary Pelosi” billboard for the start of their campaign, with the intent to primary both House Minority Speaker Nancy Pelosi and longtime California Senator Dianne Feinstein, but the group curiously pulled the idea at the last minute, telling Business Insider they decided to hold off while “looking to get more feedback from members.” Meanwhile, Recode reports, the group is also seeking “WTF Democrats” to upend the Democratic establishment, including, for example, Third Eye Blind frontman Stephan Jenkins, who Pincus reportedly wanted to run against Feinstein.

The group obviously has a long way to go to prove itself. “If W.T.F. has the fuel to elect candidates—and that’s the only score that matters—they might make something of this beyond a vanity project,” Rick Wilson, a G.O.P. strategist, told me. “The entire Democratic apparatus is bad at the holistic politics of what it needs to retake the 1,000 or so seats the G.O.P. has captured in the last decade, and at this point some outside disruption might be the medicine they need to reset.” (Pincus didn’t immediately respond to a request for comment.)

But while the Democratic Party may be in need of reform, the Silicon Valley vision for a millennial-friendly upgrade seems fatally flawed. At a time when the culture seems fed up with Silicon Valley navel-gazing, Win the Future brings to the table the worst aspects of the tech industry: the arrogance to think that politics can be “hacked”; the hubris to think that they are the one to overhaul it; and a total misunderstanding of the system they’re trying to disrupt. At one point in his interview with Recode, Pincus clumsily compared politics to the video game industry a decade ago. “Gaming in 2007, believe it or not, was a declining industry, and no one saw it as a big growth area,” he said. “And my insight [was] that the biggest reason it was declining is that it was serving the hardcore gamer, and gaming was getting more complex and expensive.”