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by Coleen Singer at Sssh.com

Right after Hallmark Greeting Cards changed the phrase “Don we now our Gay Apparel”, to “Don we now our FUN Apparel” in some bizarre attempt to capture market share of homophobic Christians looking for good-family-values Christmas Tree ornaments, KMart came to the rescue to show that not ALL of mainstream corporations in America have a prudish pickle shoved up their Puritanical butts. In this instance, a VERY clever and funny video of an all-male English Handbell Ensemble cranking out “Jingle Bells” with a ding-a-ling and a few dongs from under their colorful boxer shorts.

As anticipated, within the day of release, moral conservatives heads exploded in a malestrom of outrage!

The Blaze pretty much summed it up in REALLY BIG HEADLINES, saying:

Read on…

‘BRASH, UGLY AND DISGUSTINGLY UNCARING’: KMART’S JOE BOXER CHRISTMAS AD IGNITES CONTROVERSY!

WOW! I instantly decided that I just HAD to watch this little viral marketing masterpiece and include it here if you haven’t seen it yet:

I’m guessing from the YouTube page views (7,224,700 and counting) that a LOT of folks like me got a good laugh out of this. Hats off to KMart for this one!

But, everybody didn’t appreciate the humor in this schizoid moral climate of late. Here are a few of the tweets and posts from the flyover states just to illustrate that CHRISTMAS IS DARNED SERIOUS BUSINESS, BUB!

And This!



Not to be left out of the fray, visitors to the Blaze began pounding out comments to express their outrage!

CapnCrumbles32

Nov. 19, 2013 at 9:06am Lets honor the birth of the Savior by swinging our genitalia in the faces of American families! Oh I forgot its not CHRISTmas, its reindeer, santa, snowman, cookie, tree, American consumerism day.

Yep, because they aren’t selling products/services they’re selling a debased mind and rebellious lifestyle. Being in marketing and advertising myself Ill tell you that many operate by the idea that sin sells and its the quickest easiest route to the money. Establishing value based upon the merits of your good/service is so ‘old hat’. That requires far too much work and thought.

And this high-minded person decided to also toss in some good old-fashioned racist undertones. Oh My! I suspect this person is not really into having a BLACK President either. Just saying’…..

publiuswarmac9999

Nov. 19, 2013 at 9:43am

Kmart is focused on the minority community. They can’t compete otherwise. This commercial is appropriate for their low information and otherwise ignorant customer base. Haven’t gone to a Kmart in a decade – shoddy merchandise.

Then to the rescue comes an enthusiastic pagan / religious studies major to just stir the pot a bit more….

NexysNov. 19, 2013 at 11:23am

The “reason for the season?” OH, you must mean the ancient Roman holiday of Saturnalia, which was a celebration of the end of the year, the successful harvest, an honor to the god Saturn, and a prayer for a good and prosperous year to follow. You know, the holiday that was stolen, changed, and forcibly turned in to a Christian holiday? Or, rather, do you not know your own religion’s history? Personally, I don’t care what you celebrate or don’t. I don’t care if you think that Jesus has anything to do with December 25 or not. That’s your call. But, please, educate yourself on the “reason for the season” before you go spouting off. It makes you look like you don’t even know a thing about your own religion.

I hate to be the one to say it, but isn’t this all just pretty silly? It’s not like KMart dressed up the bell choir like Jesus, Mary and the 12 Disciples for a naughty rendition of Silent Night!

If these morally bound folks want something in mainstream (i.e. not in the porn industry) to bitch about, I’d suggest them taking a trip to the indoor shopping mall (you know. the place where “non-minorities” shop) and pop in to Victoria’s Secret to check out this year’s Christmas bundles of cheer! (And I hope they don’t forget to bring home the Holiday Catalogue – their teenage boys will LOVE it!)