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Amazon has conquered books, apparel, and electronic gadgets. Now it’s reportedly pushing more aggressively into another area: auto parts.

In recent months, the online retail behemoth has signed deals with auto parts makers Robert Bosch, Federal-Mogul, Dorman Products, and Cardone Industries, according to the New York Post. That should send a chill down the spines of executives at auto parts retailers like Auto Zone and O’Reilly Auto Parts.

The Post report indicates that Amazon is undercutting some auto parts retailers on price – a car battery that sold for $216 at Auto Zone was going for $166 at Amazon.com, for instance. It does seem odd that people would buy a big part like a battery from Amazon when they could just as easily drive to a garage and buy it there, instead of waiting for it to be shipped. But the company is ready to ship the parts in a hurry, giving consumers another reason to buy from Amazon.

“In a September report, investment bank Jefferies said Amazon is offering same-day delivery for auto parts in 40 major U.S. cities — at prices that average 23% less than those of O’Reilly, Advance Auto Parts and AutoZone, ” the Post wrote.

Amazon did not respond to a request for comment from Barron’s Next about the company’s plans.

It sounds like Amazon is spending heavily to gain a foothold in the industry. It’s even paying the parts makers more than they generally get from retailers. In the short-run that could hurt Amazon’s results. But in the long-run it will only cement Amazon’s reputation as the “everything store,” and could give it a chance to get even more access to the average consumer’s wallet.

Big Picture: Amazon is pushing into auto parts and apparently spending heavily to expand its market share.