Rebekah Horne, the architect of Ten Network Holding's digital strategy, has resigned to join the NRL as chief digital officer.

Ms Horne launched Ten's online catch-up and streaming service tenplay, during her time as chief digital officer at the broadcaster.

Network Ten chief digital officer Rebekah Horne has resigned to join NRL. Credit:Dominic Lorrimer

Her move to the NRL comes as the code prepares to take back control of its digital assets, including the NRL.com and club websites, under the terms of its new broadcast deal.

Ms Horne's resignation from Ten is the first senior executive departure from the third-placed network since Paul Anderson took over as CEO last year.