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Indeed, the fine print shows the site was created by an organization called ForCanada, which presents itself as a not-for-profit corporation for all Canadians who “want to keep our country strong and free.”

Corporate records for ForCanada show that Levant is one of three directors of the “Grassroots and Independent” organization. Also on the board are Toronto consultant Michael Diamond and Amanda Achtman, who previously interned with the Frontier Centre for Public Policy, a strongly conservative think tank in Winnipeg.

Although there is nothing about Levant’s role on the ForCanada site, he says it is no secret that the organization is a vehicle for his special projects.

“I sign the letters and lead the events; I’m the guy talking about it every week on TV,” he wrote in an email, calling the organization “a collection of my projects that aren’t Sun projects.

“So, for example, the pro-Israel rally in Calgary or the Freedom BBQ in Nanaimo. Obviously those weren’t organized by Sun employees (though they did make for good television, including for other networks than the Sun). I’ve been telling my viewers about these things for months — even before I put them together in one place, at ForCanada.ca.”

Levant says the bank required him to set up as a not-for-profit so he added Diamond and Achtman as directors. The organization has 16,000 “active people” involved, he said.

As for the fundraising, Levant writes: “I don’t intend to make it a practice, but I will tell you that the little PayPal button has raised a single donation of $20, that will be put to the costs of buying domain names. WhereWasJustin.com wasn’t setup with the intent to raise money.”