Trump might be prez. The Cubs won a title. An EA game is a lovable underdog.

2016 is weird.

Titanfall 2 is an amazing game, a critical and audience darling. It’s filled with speed, heart, and legitimate WOW moments. But thanks to a beta that turned off the existing player base and and a terrible release date, its sales figures are no good. A week ago, the game looked doomed.

But something funny is happening. Titanfall 2 owners are proud of their purchase. They don’t want to see the game die. And their voices are getting louder.

Reddit Ambassadors

If you browse the top posts on the Titanfall subreddit over the past month, you’ll notice that 6 of the top 10 are directly related to spreading the word.

The #1 post praises developer Respawn and EA for deciding to make all expansion maps and content completely free. It’s a Rocket League-like business move that most first person shooters simply do not consider.

r/titanfall subscribers are also urged to grab the best gifs and cross-post them to r/gaming. As of this writing, two Titanfall 2 posts have infiltrated r/gaming’s front page.

First up, we have a literal Call of Duty basher: MRW when I read that CoD Infinite Warfare is locking DLC weapons behind RNG loot crates.

Next, we have an exhilarating piece of Titanfall 2 gameplay: Grappling hook ❤.