A Netflix subscription lasts for a year, but a tattoo is forever.

Myron Robinson (@TheRealMyron) proved his love for the popular video-streaming company by getting ‘Netflix’ tattooed across his pelvic region.

The aspiring fashion designer tweeted a photo of his new ink at Netflix and the company responded by giving the Kokomo, Ind., resident a free one-year subscription.

NO WAY! Free year for you, look for DM RT @therealmyron: @netflix put me on a commercial I love you guys twitter.com/TheRealMyron/s… — Netflix US (@netflix) March 8, 2013