A new advert for Guinness features rugby star Gareth Thomas talking about feeling alone when he came out as gay.

The new campaign was launched by Guiness this week, and celebrates “stories of strength of character and integrity from the world of rugby.”

Guinness is also releasing longer documentaries featuring Thomas and others, and their stories.

“Rather than focus on physical attributes of what makes a rugby player, this campaign looks to inner qualities like courage, empathy and resilience,” Guinness said in a release.

According to Guinness, the video “tells the story of how the former Wales captain’s greatest fear wasn’t the opposition he faced on the pitch, but the fear of rejection from everything he had known, because of his sexuality.

“The film celebrates the courage of Gareth, and most importantly, the empathy shown by his teammates when he came out, showing that even when he felt he was on his own and at his lowest point, he was always part of a team.”

Watch the ad below: