Emails play an important role in any business, Whether it’s marketing or an IT company; emails helps everyone to engage with customers.

Being a front-end developer, I know that every developer at some point suffers in the development of the responsive email; which have to be consistent on all platforms whether its desktop, tablets or mobile.

65% of emails email is being opened on smartphones

Why we migrated from typical HTML emails to MJML framework?

The main reason for migrating from typical & boring HTML emails to MJML framework was that the HTML emails template structure was difficult to handle. As we all know that the emails are based and developed on tables sometimes the structure get disturbed; writing inline CSS for each tag is quite hard and difficult to manage.

On the other hand; MJML manages all the hard work for you. You don’t have to worry about writing the inline-CSS for each and every tag, MJML takes cares of that plus it makes the entire email structure responsive.

Introducing MJML for Developing Responsive Emails

MJML stands for Mailjet Markup Language is an open-sourced markup language. MJML is the framework which reduces the pain of coding the responsive emails. MJML have the similar syntax like HTML.

MJML offers a lightweight app that makes the developer life easy to develop responsive emails within 15 minutes. Yes! you read it right; now you can easily develop responsive emails within 15 minutes (if you have previous experience with email development). You can download the app by clicking here.

Developing your first email on MJML

MJML document starts with the <mjml> followed by <mj-head> or <mj-body> tag or it can include both; this will serve the purpose of head and body of a HTML document. Below is the example of basic structure of MJML.