New York (CNN Business) Starbucks aims to get bigger by going smaller, with a new store format that's a fraction the size of its normal cafe.

The coffee chain is opening "Starbucks Pick-Up," a first-of-its-kind location in the United States that encourages orders from its app. The store, located near New York City's Penn Station, opens Tuesday. Plans for the store were announced in September

Starbucks SBUX The new location is one answer to whatenvisions as the third place between work and home, according to Kathryn Young, the company's vice president of urban markets. She told CNN Business that customers want "convenience, comfort and connection" and the pick-up store is designed specifically around the first of those.

Young said the store is meant to be "predictable and effortless" for customers who want seamless beverage or food pick-up in their busy lives.

The store is around 1,000 square feet, nearly half the size of a regular cafe's 1,800 square feet. It does not have the large seating areas or cases of food in a typical Starbucks, although a full menu will be offered.

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