James is a commercial sports rights executive with over 18 years of experience and a strong, proven track record in delivering results and growth across all sports rights sectors, including; broadcast, digital, athlete representation and live events.

After working in the football industry for IMG, Puma and The FA he ended up in 2013 at the fast-growing Ultimate Fighting Championship (UFC) as Content Director before taking over as General Manager for EMEA in 2015.

In this interview we discuss the highs and lows of working within this now global sport with a huge, and passionate, fanbase. And what happened when it was sold to WME-IMG in 2016 for some $4.2bn

We also covered THAT fight between Conor McGregor and Floyd 'The Money' Mayweather and if he'll ever go back to UFC. Football broadcast rights and OTT platforms, plus the role of social media companies in both live sport and its impact on us in general.

And also his thoughts on Peter Hutton's impending move from being CEO of Eurosport to heading up sports broadcasting for Facebook.

You can connect with James on @jselliott09 and on LinkedIn.

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Next week we'll be back with another amazing guest.