Vegan baking is all the rage in Britain. After the historic vegan episode of the Great British Bake-off, the BBC discovered the power of delicious plant-based baking.

Dirty Vegan is the latest culinary installment from the BBC. The show stars Matt Pritchard, a former stuntman who found fame on the show Dirty Sanchez. The first episode premiered Wednesday evening on BBC Whales, with a national release expected later.


The series follows Pritchard, who turned vegan in 2015, as he demonstrates to the people of Wales how to eat on a vegan diet. Pritchard will be showcasing his skills as a vegan chef by offering his plant-based creations to rugby stars, as well as bringing vegan cakes to a Women’s Institute.

“It differs a lot from Dirty Sanchez as you can imagine,” Pritchard told the BBC.

During his time on Dirty Sanchez, Pritchard made a name for himself by his wacky stunts and pranks. He’s not the most typical vegan, as he certainly seems to recognize.

“If someone had told me I would have had a vegan cookery show I would have laughed all the way to my grave.” He said “But life takes you in strange directions.”