We surveyed five pollsters, asking how the long-running game show "Family Feud" conducts its iconic surveys of "100 Americans."

The No. 1 answer from the survey: Asking its studio audience. That's a technique pollsters frown upon, as there's no way to know whether a studio audience represents the general population. It would yield little better than what Nancy Mathiowetz, past president of the American Association for Public Opinion Research, calls swag, for scientific wild-ass guess.

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