The company was a particularly bold bid to capitalize on the hype around the so-called internet of things and interest in the juice business. Mr. Evans believed there was a legion of customers who, once they tasted his juice, would find it superior to the many varieties that can be bought at convenience stores, juice bars or even Walmart.

Top venture capital firms including Google’s venture capital spinoff and Kleiner Perkins Caufield & Byers, as well as big companies like Campbell Soup, invested heavily in the company.

“Organic cold-pressed juice is rainwater filtered through the soil and the roots and the stems and the plants,” Mr. Evans told The New York Times last year. “You extract the water molecules, the chlorophyll, the anthocyanin and the flavonoids and the micronutrients. You’re getting this living nutrition. It’s like drinking the nectar of the earth.”

But from the start, there were signs that Juicero would struggle to succeed. The company slashed the price of its press after a few months. Plans for nationwide distribution were slow to materialize.