Wow, what an outcome! RE/MAX just sent a notice that the company was withdrawing its opposition to the federal trademark registration of rehava.com. The Post and Courier story that broke the news was followed by stories in other on-line publications including Jim Kimmons’ Guide to Real Estate Business on About.com and in the Charleston Regional Business Journal, not mentioning hundreds of posts on online blogs. Charleston.net received almost 16,000 votes regarding the issue, 98% stating that RE/MAX and rehava logos were not similar. All hell broke loose for RE/MAX. Most bloggers were very outspoken about their opinion of this ridiculous dispute. In just 6 days since the news broke, RE/MAX took a new stand on the issue. Lesson learned. Another example of how social media and the Internet changed the way we receive and process information. The Internet is an awesome and powerful tool for preserving freedom of speech, publicly expressing opinions or just “listening.” Go Bloggers. Pay attention corporations.

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