In Today’s Podcast Episode, We’ll Dive Into:

What are Ripple and XRP? The world of cryptocurrency can be daunting to jump into, so Monica shares what the market pain points and rationale are for Ripple, as well as how we should bifurcate between Ripple the company and XRP the cryptocurrency.

How do you evangelize an entirely novel product? Monica and her team have a tough job on their hands: building a brand in a hazy and volatile market. Monica walks through the communication-first mentality her and the team go through to make sure there’s buy-in and understanding among regulators, partners, and consumers alike.

So how exactly does Ripple make money? Is Ripple a B2B company? A B2C? Or a B2B2C? How exactly does Ripple monetize? Monica walks us through Ripple’s business model, which involves selling both software to the financial services industry as well as (and more interestingly) increasing the value and utility of XRP.

What are the consistent patterns that lead to success in the cryptocurrency world? Crypto is full of libertarian ideals. But oftentimes, the ‘move fast, break things’ mentality doesn’t fit well with reality. Ripple and other successful cryptocurrencies have balanced innovation with regulation in a way that engages all stakeholders.

What’s a book Monica recently read that’s changed her perspective? Monica is a huge admirer of how customer-centric Amazon is in everything that it does. It’s why The Everything Store has had a huge impact on the way Monica approaches business. Amazon.com’s visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that’s never been cracked.

Interested in learning more about Ripple and XRP? Here are a few resources:

Thanks for tuning into another episode of the Pattern Recognition Podcast!