R eese’s is an A merican confectionery containing peanut butter and chocolate. We worked with the US office of Turner Duckworth to create a bespoke font the global introduction of this iconic US brand. The type needed to incorporate the distinctive ridge motif from the Reese’s Cup as well as a stylised shape of a peanut.

Some of the initial ideas for the font tried to combine the circular motif more widley across the character set. This revealed problems of how to best join the ridged circle into a stem [fig 1] .

