What is it with legendary British pop culture icons celebrating their fiftieth anniversaries? Who knows — and “Who” is exactly the right word. In 2012 both the Rolling Stones and the Bond movies turned 50 and this year it is the turn of British science fiction show Doctor Who (yes, we know the Doctor is actually much older than 50, but let’s not get into that right now). To mark the occasion, this week’s issue of Entertainment Weekly offers a choice of two collectible covers — one featuring Matt Smith’s Doctor, Jenna Louise-Coleman’s new “companion” Clara, and a Dalek and the other boasting Smith and a Cyberman, who will be among the monsters our time-traveling hero battles in the half-season of eight new Doctor Who shows which BBC America will premiere on March 30 at 8p.m. ET.

That, however, is just the tip of the celebratory Who–berg — the flashing light atop the Doctor’s time- and spacecraft the TARDIS, if you will. For our Doctor Who cover story we visited the show on location in Wales, grilled executive producer Steven Moffat about the upcoming episodes and the 50th anniversary special, which is being broadcast this fall, and luncheoned in Manhattan with Smith. In our Who package you’ll also find a breakdown of all 11 Doctors and, perhaps best of all, an essay by Peter Jackson in which the Lord of the Rings director recounts his Who-love and announces his price for directing an episode. You’ll think the magazine is, well, bigger on the inside…

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…and in a sense it is. Over the next few days we’ll be rolling out a series of Doctor Who exclusives on EW.com, our facebook page and the EW tablet, including outtakes from the cover shoot and a video interview with Smith and Coleman.

Yep, we are currently “all about” Doctor Who—except, that is, when we’re not. In addition to our Who package this week’s Entertainment Weekly boasts an article about everyone’s favorite archer — or male archer, anyway — Arrow plus an in-depth interview with Chris O’Dowd, star of Bridesmaids, the just-released The Sapphires, and Christopher Guest’s new HBO comedy Family Tree. We’ll also be revealing the latest news on the Veronica Mars movie, explaining why the SXSW-screened You’re Next is one of the best horror films in years, and relating the extraordinary story of the mask-wearing moviemaker Makinov.

For more on Doctor Who, pick up this week’s issue of Entertainment Weekly, on newsstands Friday, March 22.