WWE is currently in the early stages of testing out virtual reality technology.

The annual Consumer Electronic Shows (CES) convention is currently underway in Las Vegas and WWE Chief Strategy & Financial Offer George Barrios broke the news during a “Masters of Trailblazing Content” seminar.

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According to virtual reality blog VRFocus.com, Barrios told the audience that WWE is currently testing VR content at the WWE Performance Center in Florida, but the technology is still a long way from being ready for a consumer rollout. Barrios said:

“It’s very, very early days… it’s very expensive; the amount of cameras and post-production needed. We’re early days on what the content might be. We saw the live content – Cirque du Soleil – and we were blown away.”

Other companies currently developing VR content include the NBA, Artists Den, Skybound Entertainment.