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This one is likely to inspire a bit of rage in the average electronic cigarette community member.

The CDC is launching a casting call for its next set of anti-tobacco TV spots. Its primary target: e-cigs.

The Centers for Disease Control and Prevention is offering $2,500 plus travel expenses to ex-smokers that were diagnosed with a serious health condition after cutting back on smoking with the aid of electronic cigarettes. The effort is clearly meant to find individuals that can serve as proof that transitioning to electronic cigarettes is not as helpful as some might suggest.

There’s not much more we plan on saying here. You can see the flyer right here.

As well, you can check out a letter on the casting call right here.

According to the documents, the goal of the call is to get ex-smokers (age 20–60) who, for at least a year, used e-cigarettes or smokeless tobacco while continuing to smoke some cigarettes and thought using e-cigarettes or smokeless tobacco to cut back on some cigarettes would be good for their health.

Ideally, for the CDC, this individual would be later diagnosed with a serious health condition — one which they can spotlight as still occurring despite or possibly even because of e-cig use.