Evidence in this article addresses two popular political and scholarly concepts, female sexuality and sex-worker rights, which limit gender equality. Through description of interviews with 21 diverse women buying sexual services in Australia, and examination using interpretative phenomenological analysis, we introduce new ideas about women's therapeutic and pleasure-based motivations to buy sex and their concerns about their safety, money, laws, and stigma. Interviewees of the study described feeling transformative powers in pleasure as they gained skills and confidence to initiate, negotiate and control sexual activity. The experiences of the women who bought sex in this study directly challenge concepts of female sexual passivity and objectification generally and specifically in commercial sex settings. This article also promotes aspects of the sex industry as beneficial to society and demonstrates that destigmatisation and decriminalisation of the sex industry has potential to reduce harms experienced by sex workers and their clients.

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