We’ve got a new partner on board the qiibee rocketship, and we couldn’t be happier. We’ll be working hand-in-hand with Confimprese, the leading Italian Retail Association, to gain a foothold in the Italian market.

Italian retail powerhouse

Confimprese is THE leading Italian Retail Association, made up of modern trade companies with franchising models and direct networks. Its mission is to protect the interests of its member companies by supporting their development in Italy and abroad. This, the company achieves by offering help with institutional relations, internationalisation, networking, and retail services. Basically, Confimprese is a network of successful Italian brands, which it supports with different services.

Scaling up big time

The newly formed partnership with Confimprese will help qiibee establish a strong foothold in Italy, and what a foothold that is! In total, Confimprese’s portfolio comprises 300 commercial brands, 30,000 points of sale, and a staggering 600,000 operators. Powered by this network, the company makes up roughly ⅕ of the total commercial revenue in Italy. We can all agree that this will catapult qiibee into the big league.

And, it will enable qiibee access to brands such as fast food giant KFC, coffee maker Lavazza, the largest publishing house in Italy, Mondadori, and petrol station network, Agip, which has more than 6,000 points of sale in Italy. Consequently, our clients can profit from a broader variety of partners and even more options within the ecosystem!

But, most importantly, this partnership will result in a significant increase in the number of people that are exposed to blockchain and crypto. Think about this: Globally, there are about 30 million wallets with 9’000 qiibee wallets, which translates into a share of 0.03% on our side. And this share is only set to soon grow dramatically thanks to our new partnership whereby qiibee is one big step closer to bringing massadoption to the whole crypto and blockchain space.

This makes Confimprese the most eligible partner for breaking into the Italian retail. Moreover, its hands-on approach, thorough support, and direct marketing efforts make it that much easier for qiibee to build valuable relationships with brands.

A highly enthusiastic president

Mario Resca, president of Confimprese, is firmly convinced that qiibee’s product and services are the development that is necessary for the next generation of retail companies in Italy to evolve.

“We have presented qiibee to our 300 retail companies with great success. We are already in negotiations with some of them!”.

Resca further finds that qiibee’s protocol not only enhances security by using blockchain technology, but also allows customers to earn real value by enabling them to sell their loyalty tokens for other cryptocurrencies or fiat. The big issue with loyalty programs today is their “call-to-action”: Customers mostly only start thinking about loyalty points at the point of purchase. Thanks to qiibee’s ecosystem, loyalty points remain dominant in consumers’ mind, driving them to make purchases and turning them into advocates of the loyalty ecosystem.

Since the tokens can rise in value, customers will check their balances more regularly and are more tempted to redeem rewards or exchange points when the value has gone up. This way, customers work towards bigger and more handsome rewards, rather than a small gift, such as the 11th coffee for free.

With this partnership, qiibee is sure to take the Italian loyalty market by storm. Above all, qiibee can introduce millions of people to the blockchain and crypto landscape, which will help drive their adoption in the grand scheme of things. We are excited to take on this new challenge and are grateful for having found such a potent partner!