App Annie also says that the game still earns over $10 million in daily revenue from both iOS and Android apps, over three weeks after it was released. Despite its success, it doesn't seem to have an adverse effect on other applications. The analyst's report mentions that other games saw their daily revenue drop for a few days after the app was launched, but they quickly bounced back. Further, it has helped popularize augmented reality apps and has given other developers an example of how to create engaging games.

"By now, it should be clear that Pokémon Go's launch was a watershed moment for AR and its success has not come at the expense of other mobile games or apps," the report concluded. "Instead, it has opened up new engagement and revenue opportunities for the entire app ecosystem by creating a model to close the online-to-offline (O2O) loop."