Data Segmentation and Data Profiling Services

Customer data profiling and segmentation hold the key to analyzing the customer characteristics and value. Together, the two can also help you study the changing behaviors and factors that inspire people to respond positively to your promotional messages, as against the elements that make them drift apart from your brand. Our ingenious data profiling solutions encompass all dimensions of customer profiling and segmentation, and are aimed at putting you in an advantageous position to tailor your marketing efforts to remain competitive.

With our data segmentation services, we ensure that similar interests, needs, age groups, etc. are collated together, and customized marketing strategies are adopted in the process.

Data segmentation and data profiling services from SunTec Data will help you put your customer insights to good use, thereby facilitating you to make informed decisions in your effort to achieve enhanced marketing performance.

Interested in learning how consumer segmentation and data profiling can effectively propel your customer marketing efforts? Get in touch with us today!

Segmentation

Geography or Territory – for instance where in the world was a specific product or service purchased or subscribed

Demography – based on details like age, sex, occupation, business size, turnover, industry type, etc.

Psychographics – segregating data based on lifestyle or beliefs

Socio-cultural factors – for example class

Data Profiling & Segmentation offers you numerous opportunities to capitalize on, based on facts, like:

The growth potential of the segment

The state of competition in the segment

The kind of profit scope the segment holds

Size of the segment

Manner in which the segment fits within the current spectrum

of the company’s offerings, its vision and strategic direction

Profiling

Profiling your customers enables you to target the right prospects, employing the right media and channels.

For customer data profiling, we first segment your customers based on the value they bring-in to your business.

Subsequently, to enrich the segmentation and customer understanding, we append the external profile data including business/consumer geo-demographics, market data, lifestyle, census information, etc.

To identify, for instance, the ‘best’ type of customer, we compute a score by statistically analyzing customer transaction data to determine people’s spending habits, their purchasing frequency, the kind of items they buy, the area they live, their life stage, key factors that attracted them to your company, etc. We, then add the external ‘profile’ data, using the Postcode (or ZIP code).

Making use of geographic analysis techniques, we can locate your existing customers on a map – organizing by value – and create a ‘heat map’ to ascertain which geographies to target to find more people of the same/ similar profile.

Benefits of Segmentation and Data Profiling Services

Better targeting and superior campaign performance and metrics

Improved capabilities for modelling and analytics

Bolstered relevance and more timely contacts and initiatives

Groundwork for product development / launch

There are many ways we can help you segment your data, including:

To learn more about our data profiling and segmentation services, please contact us today!