Mobile phones have become the need of the market, both for users and marketers. Since 2007, mobile internet has taken a new turn with the introduction of some of the best mobile ad networks that offer lucrative ad campaigns offers to advertisers and publishers. Today, in 2017, owning a smartphone has deciphered a vital reason for people to become virtually ubiquitous due to the availability of low 3G, 4G data plans. Even mobile operators have slashed the prices on their new handsets at a shocking rate. The most common gadget is slowly replacing the need to talk in person and leverage video calls which are almost free. People who are traveling frequently find smart mobile services to be a blessing.

Must Read: Why In-App Advertising is the Future of Mobile Advertising

At this point of time, some app specialists have noticed the kind of mobile ads that audiences are clicking over daily. They are mostly ads which are related to their recent search history or something which is highly relevant to them. Mobile phone operators have found new ways to render fast data connectivity due to the user’s comfort of using social media or messaging free of cost via few taps. On the other hand, for users, mobile apps have become the most necessary thing to download since they provide the option to browse all important things in an easy manner without having to open their laptops for a small task like booking a movie ticket or food purchase.

Impact of the Best Mobile Ad Network

Media buyers and premium ad networks are making billions of dollars by using high paying affiliate programs in app. They are creating an emergency for users to buy the app or download for free and levy a small fee for the complete access. Thousands of new advertisers and publishers are joining hands to work on CPM ad campaign model. CPC, CPI, CPL, CPA, CPM ad campaigns have become the talk of the ad network town, which is also piercing through the other app markets. Large mobile networks like Vodafone, Orange, O2, Virgin, Airtel, Reliance, Reliance Jio are now introducing affordable 4G data packs and various other cheap mobile data services. Without one of these networks, a mobile handset is useless. In the UK and US, people follow pay as you go which is prepaid and monthly mobile rentals on a cheaper price than that of other countries in comparison. ISD call rate cutters are granted every now and then. Not to mention, competition among global mobile brands is just increasing day by day.

Must Read: Mobile Advertising Trends to Boost In-app Sales

On the other hand, new techniques in app marketing which include app store optimization have rendered social media global brands to rethink their marketing strategies and help consumers to reach up to 16% more audiences worldwide via text and image ad servings in newsfeed and posts. Video ads are coming up as the best contents to rank even better over search engines and social media. Looking at the bigger picture of mobile app marketing, one might opine that this is going to be the ultimate marketing field compulsorily preferred in coming few weeks. Contact one the best mobile ad network, Apps Discover technologies if you have any queries related to app marketing @ +91-124-4007787