https://marvelapp.com/3fg1jj1/screen/30948677 (prototype link)

TOY will achieve goals for two groups of users as follows:

a. The primary interface is for commercial venues or business wanting to connect and communicate with identified and potential target market. These include pubs, restaurants and bars, SMEs, profit and not-for-profit community based organization, clubs, associations, sports organizations and many other groups who may benefit from the connections and communications made possible by TOY. All these groups are referred to as “Venues”

b. The 2nd interface is for individuals wanting to connect and communicate with other individuals with similar interests to share and provide information in relation to the Venues as well as any other shared interests and other topics. The individual users of TOY are referred to as “NETWORK MEMBERS”

The following examples are some of the many ways that TOY can be used to promote connections and communications between the Venues and Network Members.

- Venues will be in constant touch with Network Members providing information about the Venue including promotions, special events and updates, thereby improving their brand, profile and increasing customer based and loyalty.

- Venues will use TOY to provide Network Members with TREATS very similar to incentives and offers. TREATS may vary from an item, a service, or an experience or event. TREATS are a way to retain clients and also improve the participation of the Network Members

- Network Members will interact with Venues and with other Network Members sharing information and thereby building their own personal connections. Network Members are not limited in the number of Venues and other Network Members that they can be in contact with and communicate with.

- Network Members will be able to create their own live-chat communities of shared interest and will look after, maintain and develop this community, and therefore will potentially be approached by real Businesses and Venues to promote their Brands/offers if the live-chat community develops many Network Members, like Instagram model.

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The Aim of TOY is not to replace existing social networking apps, or to be only a promotions or contest app. It is not intended to be only a lifestyle app or a just a networking app. Instead it is a hybrid, building on the benefits which other kinds and categories of other apps but combining those benefits and bridging the gap into one single app and forum. In this way TOY helps to build and support ongoing and inclusive communications between and amongst Network Members and Venues.