Twitter users: Prime Day a bad 'garage sale'

Hadley Malcolm | USA TODAY

Show Caption Hide Caption Amazon's Prime Day sparks summer sales fury Amazon's Prime Day sparks a summer sales fury and steep competition with rivals Walmart and Best Buy. Reporter Hadley Malcolm tells us what to expect during this summer Black Friday sale.

Twitter users slammed Amazon's Prime Day Wednesday, likening the made-up "holiday" to a garage sale and making fun of the seemingly random assortment of discounted merchandise.

Prime Day was hyped as a sale celebrating Amazon's 20th birthday that's supposed to be bigger than Black Friday.

Deals on granny panties, an extra-long shoehorn, an airplane seatbelt extender, baby wipes and a Tupperware set were among the items called out on Twitter for being underwhelming.

The deals started rolling out 12:01 a.m. PT on Wednesday and new ones are supposedly coming up as often as every 10 minutes all day. While Twitter users have expressed disappointment so far, according to a preview of some of the deals Tuesday, Amazon is offering discounts on LED and HDTVs, the Kindle and Kindle Fire HD, and chances to win thousands of dollars worth of Amazon gift cards.

Amazon spokesperson Julie Law said before the sale launched that in addition to discounts on popular electronics, the sale is also focusing on everyday and home items, such as cleaning products and dry goods, that aren't as big during the holiday season.

That strategy appears to be throwing off customers, though. The early deals had some customers questioning whether their Prime membership was worth the $99 price tag, and others saying they'd be shopping with rival Walmart instead. Walmart launched a rival online sale online Wednesday and called out Amazon earlier this week for limiting its sale to Prime members.

Amazon shot back, questioning retailers who "are charging higher prices for items in their physical stores than they do for the same items online," the company said in a statement Monday.

Here's a sampling of Twitter users unimpressed with Prime Day so far:

Follow USA TODAY reporter Hadley Malcolm on Twitter @hadleypdxdc