In early Thursday trading, gold prices and Bitcoin prices were approximately equivalent: $1,238 apiece.

That is to say, one ounce of gold and one Bitcoin were of the same value, (at least in U.S. dollar terms). Or at least, they were. Until gold fell more than 1% on the day and Bitcoin continued to rally, climbing to $1,275, up almost 4%.

Bitcoin's run has been pretty impressive. Earlier this year, we noted that Bitcoin had passed the $1,000 mark for the first time since 2013. After taking a quick dive from roughly $1,130 down to $800 in just a week's time, the digital currency has been surging.

Even with that big dip, Bitcoin is still up 28% on the year, plowing its one-year gains up to a whopping 183%.

Bitcoin has been controversial, with some calling for its eventual demise and others planning on it being the currency of the future. In truth, neither scenario seems likely to play out. Bitcoin looks like it could be here to stay, but it doesn't seem likely to dethrone the governments' worldwide currency market.

And when one is asked, would you rather have a bitcoin or an ounce of gold, the answer isn't so one-sided.

Earlier this year, Lyft announced that it was looking to increase its U.S. footprint by 50%, growing to 300 cities from 200 by year-end. The company isn't wasting time either, having added 40 of the planned 100 additional cities in late-January.

The company ended 2016 with plenty of momentum and is looking to carry it over into 2017, according to management.

While Uber is undoubtedly considered the king of ride-hailing, Lyft is looking to fight back. Uber is available in over 550 cities worldwide, while Lyft still just operates in the U.S.

In any regard, now may be the best time to expand with Uber under constant pressure as it continues to keep its name in the press for all the wrong reasons, be it sexual harassment claims or its CEO yelling at a driver.

Expanding isn't cheap, though. That's why Lyft is looking to raise some cash. It's expected that the latest round will raise at least $500 million, slapping a value of between $6 billion and $7 billion on the company.

That's up notably from the prior valuation of $5.5 billion, should Lyft obtain something in that range. Other companies in the industry have been raising capital as well, such as Didi-Chuxing and UCAR.

It's unclear who will lead the round for Lyft from the investment side, although notable investors include General Motors (GM) - Get Report , Carl Icahn's Icahn Enterprises, Andreessen-Horowitz and Alibaba (BABA) - Get Report .

The move toward unlimited data just keeps going. T-Mobile (TMUS) - Get Report was a constant champion of unlimited data for its smartphone and tablet users, which alongside Sprint (S) - Get Report , caused the big players to fold their hand when AT&T (T) - Get Report and Verizon (VZ) - Get Report finally brought unlimited offerings back to their lineup.

But the unlimited data isn't just for smartphones, it's for automakers too. Starting March 3rd, GM's Chevrolet will offer unlimited 4G LTE data plans to be purchased with their vehicles for just $20/month.

(Side note: why can I imagine people sitting in their unlimited-data cars for hours just to use their non-unlimited-data smartphones on its network?)

Chevrolet says adoption of in-car wifi (which is powered by the 4G offering) has been in strong demand, climbing 200% in 2016. According to the company, its latest offering will span across all of the vehicles in its lineup.

While solo drivers may be scratching their heads as to why they would need unlimited data in their vehicles, just imagine a commute or a road trip with a couple of young children.

In that case, the answer appears to be quite clear.

Shares of General Motors closed at $37.76 Thursday, up by 0.9%.

This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.