Is this the next Prop 37, complete with a forthcoming wave of successful activism and education from concerned consumers? Unfortunately we know that Prop 37 failed due to not only irrefutable deception and lies from the Monsanto-funded ‘No on 37’ campaign, but also seriously questionable vote counting. What did succeed, however, is mounting awareness over the dangers of GMOs and the subsequent need for labeling.

This awareness has triggered New Mexico lawmakers to introduce legislation that actually calls for the mandatory labeling of GMOs within the state. In essence, it’s the next Prop 37 — and it’s influence is very much the same. It’s also a second chance for health activists worldwide to start the proverbial fire that will ignite similar legislation around the nation and eventually the world.

The New Mexico bill, which was introduced by State Senator Peter Wirth (D-Santa Fe), goes into debate this year and will likely be hit (in a similar manner to Prop 37) with a ton of corporate-backed roadblocks. Nevertheless, it’s statistically what the consumers want. Over 90 percent of United States citizens have repeatedly voiced their support of GMO labeling legislation. And that’s using very conservative figures; many show 96% or higher.

Now I don’t agree with everything Senator Wirth does, but this bill is definitely a step in the right direction. And as he puts it, it’s blatantly simple. It’s really not challenging to add an additional notification to consumers that products contain genetically altered ingredients — ingredients that have been linked to everything from infertility to tumors. In fact, it’s beyond absurd that these indicators do not exist. Of course Monsanto and other mega corps profiting on this fact simply do not want you to know what you’re eating.

In a statement reported by RT, Wirth explains:

“The premise of this amendment is simple – New Mexicans deserve the right to know what’s in the food they are eating and feeding to their families.”

The issue is that a precedent was set with the multi-million dollar squelching of Prop 37, an achievement that Monsanto and fellow goons put as one of their greatest. With Prop 37 being crushed by deception, it makes approving this legislation harder. Because in the eyes of some legislators (besides those paid off by corporations who profit from GMOs) it has already been tried.

Major organizations are already giving their support for the bill, however, and many more will likely soon come out and sound the alarm. Food & Water Watch is one of these organizations, with the New Mexico offices coming out and cheering the success of the bill and the necessity of GMO labeling. The organization’s New Mexico Organizer Eleanor Bravo said:

“Giving foods with GE ingredients a label will only improve and expand independent health and scientific knowledge about genetic engineering…”

The time is now to begin spreading the word about this initiative and lighting the fire. It’s almost a certainty that Monsanto & Co. will pump millions into defeating this legislation if it gets too big, but we can have the edge by getting into the game before they disseminate their deceitful propaganda to voters. Ultimately Monsanto will fail, and it will be a grassroots campaign that is responsible for throwing the last stone.