Apple has ordered the developer of the iPhone Wobble application to remove the words "boobs" and "booty" from his publicity, despite selling more than 20,000 copies of the epically pointless app.

Jon Atherton took a call from a "nice fellow in developer relations" at Apple who told him those two words are not acceptable promotional terms and must be removed. However, a quick search of iTunes reveals 161 titles with the word "boobs" and more than we could be bothered to count featuring the word "booty", though interestingly "Bulgarian airbags" doesn’t get a single hit.

When questioned about the disparity between music tracks and applications, the Apple rep told Jon that he was only calling to discuss the Appstore and couldn't comment on iTunes policy. He did, however, make it clear that Apple would prefer to see the company rethink their promotional video, despite the fact that it doesn't limit itself to boobs and booty (featuring as it does "one for the ladies").

Apple has also offered to rewrite the company's Japanese promotional material at no cost, to remove any offending Kanji (or would that be rōmaji).

So Wobble remains available, albeit described in the neutered form: "You can make two (censored) and (censored) jiggle and bounce like real when you shake your phone." ®