A big part of what you really need to do is understand that different people are looking for different types of experiences. You go to a restaurant, you want to have a selection of things to choose from. There's going to be a small retail section with some of the more popular games, but the host or hostess will explain to you that we have a curated library of somewhere in the neighborhood of 800 to 1,000 board games, and you're welcome to go over and take any of them off the shelf and just start playing. But the other thing that we're going to have are 'game tenders,' and just like a bartender, what they're going to do is be there to help you understand. Just really bringing the hospitality to playing a game. You know, making recommendations, teaching you games. When you buy a car, you don't have the dealer flop the instruction booklet on the passenger seat. They kind of walk you through the experience, and they answer questions that you have. There's a real art to really helping people understand and getting them immersed in playing a game, and really getting the fun out of it. And that's what we want to be able to do for our guests.