A Kerry woman has launched an online campaign to recognise the diverse nature of Irish society.

#WeAreIrish wants people to know that being Irish applies to more than just those with freckles and fair skin.

It’s the brainchild of Úna-Minh Caomhánach who was adopted as a baby from Vietnam by a Kerry woman in 1991.

She says it’s time TV shows and tourism ads show what all Irish people look like: