To New Yorkers, greater Mulberry Street is typically considered NoLIta, unless it’s northern Chinatown, or to those old enough to remember Sinatra at the Paramount, Little Italy.

Maybe now it’s time to scrap those distinctions and give it a new nickname: NoPho, for no phones.

Want to call and check if Han Kjobenhavn, the Euro-chic boutique, has that electric blue “strangle knit” sweater in a medium? You’re out of luck. See how long the wait is going to be at the Aussie-chic cafe Two Hands? No chance. Find out what color of hoodies are in stock at the flagship of skater-influenced-fashion label Noah? Better wander on over, lazy boy.

“I don’t need it, so I don’t have it,” said Brendon Babenzien, Noah’s owner, referring to a landline phone in the store during a call that took several days to arrange. “I don’t have a landline at home, either.”

It is no secret that tweens and millennials long ago decided that person-to-person phone calls were decidedly retro, and not in that fashionable old-Dylan-vinyl-albums way.