TAKEAWAY The Clinton team has made Hispanic outreach a cornerstone of its advertising efforts, spending more than $2.5 million on Spanish-language advertising on broadcast alone, according to Kantar Media/CMAG. This ad, combined with an ad from the Clinton campaign highlighting Hispanic residents proudly proclaiming that they are voting in their first election, seeks to harness that energy just as early voting is beginning. Immediately after the first debate, Google searches for “voter registration” surged in Hispanic communities, where high turnout is essential for Mrs. Clinton to win in states crucial to her victory, like Colorado and Florida.

A recent Mason-Dixon poll found Mr. Trump down 35 points to Mrs. Clinton among Hispanics in Florida. These ads, coming as Mr. Trump escalated his feud with a former Miss Universe, Alicia Machado, who is Hispanic, have made for a tough week for Mr. Trump among Hispanic voters.

Changing channels ...

Asked and Answered

Mrs. Clinton just discovered the dangers of a rhetorical question, courtesy of a new Trump ad. Not long after she said this month in Florida, “Why aren’t I 50 points ahead, you might ask?” the Trump campaign quickly offered an answer in a new ad featuring a list of grievances. “Maybe it’s because the director of the F.B.I. said you lied about your emails,” a narrator says. “Or maybe it’s because you call Americans ‘deplorable,’” he continues, as the now infamous clip plays of Mrs. Clinton deriding some of the Trump supporters. The ad closes as it opened, and adds a rhetorical question: “Do you really need to ask?”

Beer Politics

There’s the “Trump Wall,” a towering 55-foot barricade of best-in-the-world concrete, and then there’s the Tecate Beer Wall, waist high and the perfect place to rest an ice-cold, glistening brew. In a rare political ad from a commercial enterprise, Tecate poked fun at the central tenet of the Trump appeal, envisioning a wall that “brings us together,” described with Trumpian hyperbole, like “tremendous” and “the best wall.” Stretching for miles across a desert landscape, four men from Mexico and four men from California meet at the wall, sharing a cooler of beers and at one point hopping over from the California side to the Mexican. The ad concludes, “This wall may be small, but it will be huge.”