Yesterday we relayed the results of a study that revealed what your primetime TV viewing habits said about your personality (any of you boring folks out there catch last night's 200th episode of Dancing With the Stars?). Today, a new Hollywood Reporter poll classifies the most common characteristics of late-night TV audiences based on which host they watch.

Jay Leno fans are most likely to be wealthy Republican, red wine drinkers who like Fox News, support the Tea Party and drive American cars. Conan O'Brien viewers are largely independent voters who enjoy vodka drinks, watch Comedy Central and are most likely to be single atheists who own Volkswagens.

In addition, respondents were asked how they would describe each host's personality...

Given a list of personality adjectives, viewers said "mean spirited" and "smart" best described Letterman, "outdated" and "whiny" fit Leno, while "trustworthy" best represented O'Brien.

...and revealed that if all hosts aired shows at the same time, they would be most likely to watch Jay Leno:

Leno comes out on top (23%) followed by Letterman (15%), O'Brien (11%), Jon Stewart (10%) and George Lopez (10%).

Notice that respondents would barely prefer watching Conan O'Brien over George Lopez, whose time slot O'Brien bumped back an hour when he announced that he would be joining the TBS late-night line-up. Perhaps more interesting: more than one-third of respondents had no idea that O'Brien is even on that line-up:

...the poll found only 35% of respondents knew O'Brien is launching a show on TBS and that most (45%) said David Letterman is the best interviewer.





Read the full story at The Hollywood Reporter.



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