Archie Comics, Toys for Tots partner for new initiative

Brian Truitt | USA TODAY

As folks are donating action figures and the like to Toys for Tots this year, Archie Comics would like you to throw in some comic books, too.

The publisher is teaming with Toys for Tots for Archie's Give a Book Program, a new ongoing initiative for comic fans and others to donate comics to disadvantaged kids who could use them.

"Our nation's less fortunate children deserve the resources to learn and experience the joy of reading," says Maj. Bill Grein (Ret.), vice president of the Marine Toys for Tots Foundation. "The Toys for Tots Literacy Program provides the gift of reading, which can leave a lasting impact on a child even after the holidays are over.

"Thanks to Archie Comics, we are able to reach thousands of additional children who might otherwise be overlooked this Christmas season."

For its part, Archie this year has given more than 100,000 graphic novels — $1 million worth — to Toys for Tots and plans to donate books annually. Also, there is a special Toys for Toys story in Archie Double Digest No. 246, on newsstands today.

"Basically, there's nothing that encourages education more than reading, and there's nothing that makes kids want to read more than something they enjoy. And they enjoy comic books," says Jon Goldwater, Archie publisher and co-CEO.

"Even though the name says Toys for Tots, it's really what's good for young people, whether it be literally a toy or some piece of sporting equipment."

The new program is part of a conscious effort in recent years by Archie to make a difference and make the world a better place, be it with Toys for Tots or using its popular gay character Kevin Keller for efforts to end bullying and intolerance.

"That's what Riverdale is," Goldwater says. "Riverdale is an accepting place for everyone, and that's why Kevin Keller and everyone is welcome in Riverdale.

"For us to spread the message is super important to us."

Visit the Toys for Toys website for information on how to donate.