Most online advertisers have heard of or used Google Adwords to attract the attention of their target demographic. While powerful in its own right, combining it with a call tracking software like Call Sumo gives you highly focused insight into the performance of your paid advertising campaigns.

Understanding Google AdWords When you sign up for a Google AdWords campaign, you only pay when someone clicks on your ad. The amount is determined by your bid, also known as cost per click (CPC). A huge benefit of using this advertising tool is that you can see which keywords are converting well and the location and personal demographics of those clicking on them. One feature you may want to consider using with Google AdWords is Click to Call (CTC). This feature dials the advertiser’s telephone number as soon as a user clicks on the ad. This gives people instant answers regarding the product or service they’re searching. You can enable it with a call extension. Additionally, you can determine how long a phone call needs to last to be included in your after-call data. To reach people in the smartphone era, a modern business must also invest in mobile Google AdWords. The concept is the same, and you have the ability to distinguish between mobile and desktop users when analyzing the data for future advertising campaigns. You can determine the following types of information: a. Which search terms cause your ad to appear before an Internet user

b. Number of impressions

c. Conversion rate

d. Position in SERPs

e. CTR