Superdrug are shaking up the high street beauty scene with a new vegan make up range.

With health and wellbeing trends influencing more than our what's on our plates, many beauty fans are looking for cruelty-free beauty options that are inexpensive yet still high quality.

The relaunch of British beauty brand B. , originally created in 2013, offers conscious shoppers high quality, vegan products at an affordable price - with nothing costing more than £10.

(Image: Superdrug)

The collection, which was formulated using beauty insider expertise, includes a full range of skincare, make up and men’s grooming products , plus an entire range of beauty accessories and makeup brushes .

(Image: Superdrug)

There's also a capsule collection by celebrity make up artist Cassie Lomas.

Cassie Lomas said: “It has been amazing to work with the team at B. on the make up collection. As well as inputting into the shades and formulations of the launch range being able to create my own capsule collection of products has been a dream.”

(Image: Superdrug)

Top buys for summer include the £7.99 brow contour kit , Cassie Lomas' £9.99 sheer liquid highlighter and the £6.99 dual lip and cheek tint which comes in six shades.

Sarah Gardner, Superdrug Head of Beauty said: “Animal derived ingredients are in a multitude of make up products and it’s not easy to create high quality cosmetics without compromise. We’ve worked for almost two years on the new B. Makeup collection and cannot wait for it to be revealed to beauty lovers.”

B. Makeup is available online at Superdrug.com and in selected stores now.