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Netflix eyes debt markets for the second time this year in an effort to raise another 2 billion USD. The aim of the video streaming giant is to invest substantial amounts in creating their own productions and in acquiring content against the increasing competition.

The move has led to a fall of its stock, as investors are worried about the rising costs of huge investments planned for the next years.

The CEO of Netflix, Reed Hastings, was firmly in favor of the company’s decision to finance new content through fundraising on debt markets.

Netflix says it plans to spend 8 billion USD for creating content this year. The company has already spent 6.9 billion USD on television shows and films by the end of the third quarter, suggesting that if it continues at that pace, its cost for 2018 is likely to be close to 9 billion USD.

In April, Netflix sold corporate bonds for 1.6 billion USD, after raising 1.9 billion USD in November 2017, bringing its total debt to 8.4 billion USD. Most of the funds have been raised over the last three years. Its long-term debt, as a percentage of total capital, has increased almost double to 65% since the end of 2014.

The good quarterly results announced last week and the growth of international subscribers have again reopened concerns that the leader in global video streaming has no opportunity for greater expansion in developed markets where it can target a mass audience with higher profits.

Although Netflix still has huge potential in emerging markets like India, some brokers have begun to focus on the particularly high costs it pays to attract more consumers.