“This Is a Generic Brand Video” features virtually every cliché found in your average promotional brand video, from “guy with lab coat” to “time-lapse of city a night.” The spot-on parody was created by stock footage company Dissolve from their own library of footage. It is based on the McSweeney’s humor article “This Is a Generic Brand Video” by Kendra Eash.

Lest you think we’re a faceless entity,

Look at all these attractive people.

Here’s some of them talking and laughing

And close-ups of hands passing canned goods to each other

In a setting that evokes community service.