When Diane Nelson took over as President of DC entertainment she realized that there was a need to create something geared more towards girls. She made it her priority to come up with an idea that would meet those needs. Now Warner Bros and DC Comics have launched a brand new campaign aimed towards girls ages 6-12. The DC Superhero Girls line is designed to empower young girls and create positive role models: and I say it’s about damn time! “It’s time for girls to get their capes on and envision themselves as strong, powerful and connected beings at the center of their own superhero story, and DC Super Hero Girls provides a brand-new, robust universe to do just that,” said Diane Nelson, President of DC Entertainment. “I think this is one of the most important things that DC will do,” said Geoff Johns, DC’s chief creative officer. “It’s changing the culture of what superheroes are.”

Partnered up with toy giant Mattel, DC and Warner Bro are ready to make the DC Superhero Girls a reality. It’s an all new line of merchandise that they hope will compete with other big names, such as the Disney princesses. Mattel has designed their heroes to be more like their comic book counterparts and less like Tinkerbell and Barbie. These girls are designed to be tough, cool and contemporary but without loosing everything we love about them. They tried to stay true to the integrity of these heroes by keeping with the classic color schemes of their costumes; instead of switching over to the more girly pinks and purples. They made a great decision because lets face it Supergirl’s cape should be red and not pink. Mattel intends to make 6 inch action figures, which is fairly uncommon for a line of girls toys; and the larger 12 inch dolls as well. Some of the merchandise is already being sold exclusively at Target stores, with a global launch expected sometime in July. I was able to get my daughter a really cool poster, which is perfect for her 11 year old bedroom. This isn’t just for little girls though; even this big girl is excited to see what the Superhero Girls have to offer

The main characters will be some of DC’s most powerful heroes and villains. This core group consists of Batgirl, Poison Ivy, Wonder Woman, Supergirl, Harley Quinn, Bumble Bee and the lesser known Katana. These girls are not quite the superheroes or villains that you know from the comic books. They are just teenagers who are going to school, dealing with bullies, learning how to fit in and take control of their unique powers. These are everyday struggles most girls will easily relate to. Which is exactly what will make this show so appealing to girls of all ages. Each character is set to get their own episode focusing on their individual struggles. In addition to the seven core characters, there are going to be many other cameos and appearances. Amanda Waller is the principal of their High School; this makes my old principal look like a fluffy bunny. It looks as though some of the guys might be stopping by as well, because what’s High School without a little boy drama? Hal Jordan, Beast Boy, The Flash and Blue Beetle could be a few of the guys who drop by from time to time. There are also ton of supporting characters, both villains and heroes alike: Hawkgirl, Cheetah, Catwoman, Killer Frost and Star Sapphire just to name a few. The DC Superhero Girls animated shorts will air online; you can check out some of short videos available now at www.dcsuperherogirls.com. Turner’s Boomerang network is all set to debut a superhero special in March, in conjunction with the Target toy launch.

This is the dawning of a great new era; it’s the time of superhero girls. Never has there been a better time for girls to pick up a comic book and find a strong female character. DC is doing a great job of bringing these powerful women to the big screen and TV. Wonder Woman is going to be in the new Batman vs Superman movie next month, and her own stand alone film coming in June of 2017. The Suicide Squad has an amazing ensemble cast and yet Margot Robbie’s Harley Quinn is already stealing every trailer. CBS’s hit TV show Supergirl has Melissa Benoist playing a very down to earth and admirably strong Kara Danvers. These are just a few great examples as to how the DCE and WB are really trying to get females as involved in comics as their male counterparts.

I think that The DC Superhero Girls is going to be without a doubt a home-run for Mattel, DCE and the WB.