About

“The Carmen Effect” is the deeply personal, long-lasting impact the franchise, and the woman behind it, had on its original generation of fans. For some, it’s manifested as a love of travel, passion for geography, or the occasional urge to buy a red coat. For others, Carmen was a first-of-her-kind superhero, showing both girls and boys how to be “sly, funny and brilliant” as a badass Latina role model. And now, almost 20 years later, her legacy lives on as a brand new series debuts on Netflix January 18th, with Gina Rodriguez voicing the lead role.

Methods

In partnership with the team behind Polygraph, Netflix used a dataset of 356,798 public tweets dated between 12/14/13-12/14/18 that mentioned “Carmen Sandiego” or variations of the name. Retweets were excluded from the analysis, and tweets coded as spam (including promotional tweets or tweets assumed to come from a bot) were omitted from the final dataset. Tweets that could be deemed offensive were excluded from TheCarmenEffect.com.