It seems odd to hear, but it's real: this week Netflix will start to become available on Comcast cable boxes across the country. Announced a couple of months ago, the partnership is rolling out slowly as a beta test, so interested Comcast customers with the X1 platform can go to the Comcast Labs section on their cable box and opt-in.

If you don't see the app right away, don't worry, as it will become available to more people over the next few weeks. A formal launch that will put the app in the usual X1 listing for millions of customers will come later this year, and Netflix shows and movies will appear in the video on-demand and search results too.