Vitaly Borker, who ran the DecorMyEyes.com We site that became the subject of a New York Times expose, was arrested on counts of cyber-bullying and fraud, according to a report.

Vitaly Borker, who ran the DecorMyEyes.com We site that became the subject of a New York Times expose, was arrested on counts of cyber-bullying and fraud, according to a report.

"I've exploited this opportunity because it works," Borker told the paper. "No matter where they post their negative comments, it helps my return on investment. So I decided, why not use that negativity to my advantage?"

Borker, however, became the subject of a warrant as well. He was charged with cyber-stalking, the making of interstate threats and both mail and wire fraud, according to CNBC.

"Vitaly Borker, an alleged cyber-bully and fraudster, cheated his customers, and when they complained, tried to intimidate them with obscenity and threats of serious violence," said Manhattan US Attorney Preet Bharara in a press release cited by CNBC. "Especially during this holiday shopping season, today's arrest should send a message that we will protect online consumers and that victims of people like Borker are not alone."

The press release had not been posted to the U.S. Attorney General's New York site at press time.

In a blog post that followed up the Times story, Google fellow Amit Singhal said that the Google team was "horrified" to learn of the experiences of Clarabelle Rodriguez, the customer at the heart of the Times story.

"Even though our initial analysis pointed to this being an edge case and not a widespread problem in our search results, we immediately convened a team that looked carefully at the issue," Singhal wrote in the post. "That team developed an initial algorithmic solution, implemented it, and the solution is already live. I am here to tell you that being bad is, and hopefully will always be, bad for business in Google's search results."

Google said it considered several alternatives, including blocking the offender, using sentiment analysis to identify negative remarks and downgrade the resulting search results, or expose the user reviews and ratings. All of the solutions were discarded; the latter because it might still lead users to "bad" Web sites.

SearchEngineLand concluded that Google's actions had successfully buried most of DecorMyEyes' listings. But the site claimed that other sites allegedly linked to Borker were still showing up on search engine listings.

Google representatives did not respond to requests for comment by press time.