TrackingPoint, Inc., maker of electro-optical, precision guided rifle systems has stopped taking orders.

The company posted the following on their website this morning, “Due to financial difficulty TrackingPoint will no longer be accepting orders. Thank you to our customers and loyal followers for sharing in our vision.”

It's unclear if this means the company has ceased operations entirely, and what this means for existing orders.

We reached out to tracking point for comment via phone and email.

TrackingPoint, based in Austin, Texas, created what the company calls the first “Precision-Guided Firearm,” a new shooting system that combines optics, sensors and electronics in a single, rifle-mounted device that enables untrained shooters to make shots at extreme distances.

After the shooter designates the target by pressing a button after placing the optic's reticle on the intended point of impact, the system measures movement of the target and the movement of the rifle, combines this data with atmospheric conditions and computes a firing solution. The shooter then aims the rifle at the newly displayed dot representing the ideal firing solution and pulls the trigger. The system holds the firing pin in place, releasing it after accounting for shooter induced motion.

The system works remarkably well in calm conditions. But, it cannot call wind, a critical aspect of long range shooting.