Saskatchewan's Amber Holland ended the reign of Jennifer Jones at the Scotties Tournament of Hearts with an 8-7 win over the four-time champion Sunday.

Holland stole a point in the 10th for the win when the Team Canada skip missed a double raise takeout.

Holland, third Kim Schneider, second Tammy Schneider and lead Heather Kalenchuk will represent Canada at the women's world curling championship March 18-27 in Esbjerg, Denmark.

Holland's team was the first from Saskatchewan to win a Canadian women's curling championship since Sandra Schmirler in 1997.

"It's a pretty good honour to be in that company," said Holland. "Sandra's legacy always lives on. You're never going to live up to that, but it's nice to be in that company."

Jones, second Jill Officer and lead Dawn Askin were attempting to win a fourth straight Scotties and tie the record for consecutive titles. Third Kaitlyn Lawes was new to the team this season.

"Obviously winning would have been nice, but pretty happy with how we did," said Jones.

Saskatchewan is on a roll in curling this winter as teams from that province also won the Canadian junior men's and women's championships.

"I think Saskatchewan is going to be rocking for a few days," said Holland.

Nova Scotia's Heather Smith-Dacey defeated Ontario's Rachel Homan 9-7 earlier to win the bronze medal.

The final was tied 7-7 coming home with Jones having last-rock advantage.

An uncharacteristic miss by Askin trying to peel a guard allowed Saskatchewan to put up a second guard with a counter on the 12-foot at the top of the rings and Canada's shot stone behind it on the eight-foot.

Jones' teammates kept attempting double peels to open up the rings for their skip, but could only remove one. Holland opted to come into the rings with her first shot of the end, but her draw did not finish and stayed in the open.

Jones removed it and her shooter stayed in the rings to lie two. Holland was more precise on her last shot, making a draw for a piece of the button behind cover.

Jones attempted a double raise takeout for the win, but the rocks spilled the wrong way, with her shooter and counter rolling wide and a Saskatchewan counter staying in the rings for shot stone.

"I had a shot to win and I missed it," said Jones. "I thought we hit it pretty much where we wanted to. It had to curl probably an inch more.

"That's curling and that's why it makes it so exciting. They played great and they're going to be great Canadian representatives."

There's a wealth of bonuses that go to the Canadian champion, including a return trip to the 2012 Scotties Tournament of Hearts in Red Deer, Alta., as Team Canada. There's also automatic berths in the 2012 Continental Cup that pits North American curlers against Europeans, and the $150,000 Canada Cup of Curling in December.

National champions are eligible for $144,000 of Sport Canada funding over a two-year period, as well as $40,000 from the Canadian Curling Association's National Team Program to cover training and competition costs. The Canadian champion is also paid another $10,000 to wear the crest of Scotties sponsor Kruger at the world championship.

A Canadian championship also contributes valuable points to a team's position in the CCA's Canadian Team Ranking System, which will ultimately determine who qualifies for the Olympic trials in 2013.

Jones and Saskatchewan each earned $15,500 in prize money that goes to the finalists, Nova Scotia picked up $11,500 for winning the bronze medal and Ontario won $7,500 for fourth.

Saskatchewan ranked first after the preliminary round with a 9-2 record, with Jones second at 8-3. Jones defeated Saskatchewan 10-9 in an extra end in the playoff between the top two seeds to advance directly to the final. Holland earned a rematch via a semifinal win over Ontario's Rachel Homan.

The defending champions held Holland to a single point in the ninth end. Jones peeled Saskatchewan's shot stone that was partially buried behind a guard. That left Holland a draw for one.

Momentum swung between the two teams in the eighth, which ended with Jones hitting for her single point. Unable to generate two, Jones blanked the seventh and took her chances in the eighth.

Saskatchewan scored a big three points in the sixth to tie it up 6-6. Instead of trying to come around a guard and attempt a double takeout, Jones instead drew around her own centre guard to the back four-foot rings. Holland followed her and tapped Canada's shot rock away for the three.

An attempted raise double takeout by Saskatchewan's Kim Schneider left one at the back of the rings, which allowed Jones to set up for two points in the fifth. A last attempt at a double by Holland failed. Jones had an open draw for two and a 6-3 lead at the halfway mark.

Holland discarded her last stone of the fourth, opting to take her single point from a stone on the button completely covered by three Canadian stones on the four-foot rings and guards in front of the house.

Saskatchewan got rocks in the rings early in the third. Officer and Lawes missed attempted double takeouts. Jones was forced to draw for the single point with last shot, but still held a 4-1 lead.

Kim Schneider played a perfect split in the second, rolling her shooter to one side of the rings and pushing one of her team's stones behind a guard to sit first and second shot. Jones could only chase one of them and when her shooter rolled out of the rings on her last stone, Holland had an easy draw for a pair.

Canada had the hammer to start the game and made most of it by scoring three in the first end. Holland's attempted freeze to a Canada stone behind cover stayed out in the open and Jones had an open hit for three. Jones set the multiple end up with tricky double takeout.

Attendance over 23 draws at the Charlottetown Civic Centre was 48,473 for an average of 2,200.