The home shirt is today launched as part of the new campaign - “If it’s not blue, it will be”, a campaign focusing on the players’ determination to dominate domestic and European football.

Featuring the logo of our new official shirt partner Yokohama, it will be worn for the first time during our pre-season tour to America, debuting against New York Red Bulls live on Chelsea TV, with a formal launch to take place in Harlem the day before the match.

The playful campaign will feature unique videos and imagery including a line-up of first-team players Diego Costa, John Terry, Eden Hazard, Juan Cuadrado, Oscar, Cesar Azpilicueta, Gary Cahill, Ruben Loftus-Cheek and Nemanja Matic who are all seen altering the world around them.

The design stays loyal to tradition, taking inspiration from several classic shirts by using several design features which made these kits fan favourites. With white and red trims at the collar, sleeves, shorts and socks the kit celebrates these club colours and ties back to the club`s kit history. The vertical pinstripes underline this celebration of Chelsea`s history, having been a feature of several iconic shirts from the past 30 years.