Google today announced its intention to acquire Alooma, a company that allows enterprises to combine all of their data sources into services like Google’s BigQuery, Amazon’s Redshift, Snowflake and Azure. The promise of Alooma is that it handles the data pipelines and manages them for its users. In addition to this data integration service, though, Alooma also helps with migrating to the cloud, cleaning up this data and then using it for AI and machine learning use cases.

“Here at Google Cloud, we’re committed to helping enterprise customers easily and securely migrate their data to our platform,” Google VP of engineering Amit Ganesh and Google Cloud Platform director of product management Dominic Preuss write today. “The addition of Alooma, subject to closing conditions, is a natural fit that allows us to offer customers a streamlined, automated migration experience to Google Cloud, and give them access to our full range of database services, from managed open source database offerings to solutions like Cloud Spanner and Cloud Bigtable.”

Before the acquisition, Alooma had raised about $15 million, including an $11.2 million Series A round led by Lightspeed Venture Partners and Sequoia Capital in early 2016. The two companies did not disclose the price of the acquisition, but chances are we are talking about a modest price, given how much Alooma had previously raised.

Neither Google nor Alooma said much about what will happen to the existing products and customers — and whether it will continue to support migrations to Google’s competitors. We’ve reached out to Google and will update this post once we hear more.

Update. Here is Google’s statement about the future of the platform:

For now, it’s business as usual for Alooma and Google Cloud as we await regulatory approvals and complete the deal. After close, the team will be joining us in our Tel Aviv and Sunnyvale offices, and we will be leveraging the Alooma technology and team to provide our Google Cloud customers with a great data migration service in the future. Regarding supporting competitors, yes, the existing Alooma product will continue to support other cloud providers. We will only be accepting new customers that are migrating data to Google Cloud Platform, but existing customers will continue to have access to other cloud providers.

So going forward, Alooma will not accept any new customers who want to migrate data to any competitors. That’s not necessarily unsurprising and it’s good to see that Google will continue to support Alooma’s existing users. Those who use Alooma in combination with AWS, Azure and other non-Google services will likely start looking for other solutions soon, though, as this also means that Google isn’t likely to develop the service for them beyond its current state.

Alooma’s co-founders do stress, though, that “the journey is not over. Alooma has always aimed to provide the simplest and most efficient path toward standardizing enterprise data from every source and transforming it into actionable intelligence,” they write. “Joining Google Cloud will bring us one step closer to delivering a full self-service database migration experience bolstered by the power of their cloud technology, including analytics, security, AI, and machine learning.”