Norwegian Princess Märtha Louise's new boyfriend has boasted he has the power to "access the atom" and "literally reduce aging" and has even claimed to have cured cancer.

Norwegian Princess Märtha Louise has embarked on a tour called "The Princess and the Shaman" with an American spiritual adviser who is now her lover. However, the couple's counselling on "how to get in touch with your inner power" has sparked controversy in Norway.

With tickets priced at NOK 595 (nearly $70) and over, the ads for the couple's upcoming Norwegian tour promise the public "a journey into the mysteries of life". The newly minted couple also holds workshops with emphasis on "shamanic exercises" entitled "Activating Divinity".

Märtha Louise and Durek Verrett confirmed their romantic relationship via social media Sunday night.

44-year-old Durek Verrett, the son of a Norwegian-Indian woman and a father from Haiti, bills himself as a "spiritual guide and gifted healer" and a "sixth-generation shaman". Verrett's customers reportedly include international celebrities like Gwyneth Paltrow. Verret has sparked controversy by claiming that he has the power to "access the atom" and "literally reduce aging", Verdens Gang reported. Previously, he also claimed be able to talk to spirits and even have cured a cancer patient, but moderated his statements after criticism. National broadcaster NRK has aired videos of him purporting to lead customers into an "out-of-body experience".

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Märtha Louise's actions have triggered strong reactions from the press and ordinary Norwegians alike.

"Fortunately, Norway has given room even the royals to love just who they want. And that freedom of choice includes shamans. This is not where the problem lies. The commercial, neo-religious business she is going to do with Shaman Durek, on the other hand, has all the reason for criticism", Aftenposten journalist Ingeborg Senneset wrote. "The belief that things like healing are real is not based on evidence, but on anecdotes", she pointed out.

"Princess Märtha Louise helps a so-called shaman to promote his 'abilities'. Soon they will embark on the Norwegian tour. He argues, among other things, that he can help patients with blood cancer", Senneset tweeted.

"Just an ordinary day in the cuckoo land", a user replied.

"If we were a little more progressive and had changed the succession earlier, Norway would now have a shaman king", a user mused.

"Meaningless and tragicomic", another one replied.

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Another point of criticism includes the couple using the St. Petri Church in Stavanger for their "shamanic" performance. Complaints that new-age happenings undermine the Christian faith have been rejected, leading many to believe that Norwegian Church officials don't want to upset the royal family. Local pastor, Silje Trym Mathiassen, told NRK that she thought this "could be a good opportunity to hear about new spiritualism", adding that it's not the first time they've opened their church to people of another faith.

47-year-old Märtha Louise, the daughter of King Harald and Queen Sonja and older sister of Crown Prince Haakon, has been plagued by controversy for years and has long been accused of exploiting her royal status for entrepreneurial gain.

The Royal Palace, however, has remained conspicuously silent on the latest uproar around the princess.