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While the report still mentions there are questions regarding the longevity of the trend, CBD has already left an imprint in beauty companies of all types, from large retailers like Sephora to independent boutique brands. In order for CBD to become a mainstay and not a fad, the study says, the education of the public regarding the compound is a must. That way the influence of ripoffs and sketchy companies can be reduced by a significant margin.

“In this new report, we offer a comprehensive look at the state of the cannabis beauty market, explore potential future trends and commercial opportunities, and analyse some of the most pressing issues that are facing the sector today,” concludes Murphy.

The report is called Disrupting Beauty and it discusses the rise of cannabis products and how the plant has infiltrated mainstream businesses. You can check out the report in full here.

TheFreshToast.com, a U.S. lifestyle site, that contributes lifestyle content and, with their partnership with 600,000 physicians via Skipta, medical marijuana information to The GrowthOp.

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