If you have a movie and want Netflix to carry it, one of the factors (besides box office and reviews) is how many people add the movie to their queue. Netflix spokesperson Steve Swasey confirmed that "If we have a certain number of Queue adds, we will buy the title."

Savvy independent directors like Hunter Weeks put Netflix and Blockbuster rental links on the websites for his movies 10 Yards: Fantasy Football and 10 mph.