About Us

Led by President Alexander Edwards, Strategic Vision is a research-based consultancy that helps companies understand human behavior and decision-making patterns. We understand how and why people make decisions in any market or field. With over thirty years of experience and the best methodology in the industry, we help our clients to truly know their current and potential customers. Armed with the knowledge of why their target audience makes decisions, our clients are able to tailor their products and messaging accordingly, and achieve success in the endeavors they choose to pursue.

The firm has a respected position in the automotive market with over twenty years of New Vehicle Experience Study (NVES) data. Strategic Vision has developed the most comprehensive, integrated and actionable data-set on new vehicle owners available in the auto industry.

Strategic Vision is commonly cited as an auto industry expert in national press and publications such as the Wall Street Journal, USA Today, the Detroit News, and the Washington Times.