In this Tuesday, July 16, 2019 photo provided by the Brigham City Police Department, Seth Parker stands at his soda stand in Brigham City, Utah. Parker is earning widespread social media attention for his neighborhood soda stand thanks to a sign he holds that reads, "Ice cold beer" with "root" above the word beer in tiny print. Brigham City Police Lt. Tony Ferderber said Thursday, July 18, 2019, that several residents in the northern Utah city called police concerned about a young boy selling alcohol in front of a church. Officers realized that it was just a clever marketing ploy and posted pictures of 11-year-old Seth Parker on Facebook with the comment, "a twist on a lemonade stand." (Brigham City Police Department via AP)

In this Tuesday, July 16, 2019 photo provided by the Brigham City Police Department, Seth Parker stands at his soda stand in Brigham City, Utah. Parker is earning widespread social media attention for his neighborhood soda stand thanks to a sign he holds that reads, "Ice cold beer" with "root" above the word beer in tiny print. Brigham City Police Lt. Tony Ferderber said Thursday, July 18, 2019, that several residents in the northern Utah city called police concerned about a young boy selling alcohol in front of a church. Officers realized that it was just a clever marketing ploy and posted pictures of 11-year-old Seth Parker on Facebook with the comment, "a twist on a lemonade stand." (Brigham City Police Department via AP)

SALT LAKE CITY (AP) — A Utah boy has earned widespread social media attention for his neighborhood soda stand thanks to a sign he holds that reads, “Ice Cold Beer” with “root” above the word beer in tiny print.

Several residents in the northern Utah city called police earlier this week concerned about a young boy selling alcohol in front of a church, said Brigham City Police Lt. Tony Ferderber on Thursday.

Officers that went to check it out realized that it was just a clever marketing ploy and posted pictures of 11-year-old Seth Parker on Facebook with the comment, “a twist on a lemonade stand.”

ADVERTISEMENT

Sen. Mitt Romney, of Utah, tweeted a picture of Seth with the comment, “A lesson in reading the fine print! The future is bright for this young Utah entrepreneur.”

Seth’s mother Alexis Parker said Thursday that the family is dumbfounded and excited by all the attention. She estimated that some 60 people a day come to the stand.

Seth started the stand because his parents urged him to get out more after they noticed he had struggled to make new friends since the family moved from Georgia last year, Alexis Parker said.

Seth thought about a yard sale or lemonade stand but settled on selling the soda because he is a root beer “fanatic,” she said. He chose the sign with the tiny print as a little “wise crack.”

The first day brought some scoffs and scowls, especially for people without good vision, she said.

But people soon caught on to the joke.

“We’re loving people stopping by and just having a good laugh,” said Alexis Parker. “It is a joy all the way around.”