Update: The user who posted the photo made her Twitter account private Thursday. It can still be seen over at Vice.

Bill Belichick’s clothing choice over the years has achieved a certain cult status. However, the green cut-off T-shirt he was spotted in Wednesday sparked reactions on social media for different reasons than usual.

Hey @OnlyInBOS! Life is good for Bill Belichick & he's for the kids…. pic.twitter.com/9oGQ5lDW5b — Kathryn Mastromarino (@kathmastro) July 12, 2017

Apparently parodying the Boston-based Life is Good Company, the shirt reads “Life is great” and depicts an armed man in a turban being attacked by a dog, adjacent to a rifle-wielding soldier.

The headline of a Boston Herald article by columnist Tom Shattuck said the shirt shows that Belichick is a “true patriot.” Others, such as The Nation‘s Dave Zirin and Vice Sports’ Sean Newell, rather vociferously disagreed.


“Pretty weird! Some might even say offensive,” Newell wrote.

A black version of the shirt is sold on the website of Trident K9, a California-based company that sells police and military dog equipment and related services.

“If you are a military K-9 handler, then life is great! Celebrate the end of Osama Bin Laden with this T-shirt,” the store website reads.

Jim Amann, the president of Trident K9, told the Herald that he was surprised to see Belichick wearing the shirt, which he said, “tells a cartoon story of a deployment in Afghanistan where SEAL operators are chasing bad guys.”

Belichick has been outwardly supportive of the military throughout his career and attributes his time at the Naval Academy, where his dad coached, for the values he now works to instill in his team.

Kathryn Mastromarino, the woman who posted the photo, told the Herald in a separate article that the photo was sent to her by a friend who ran into the Patriots coach Wednesday morning on Nantucket, where he is known to vacation.