United State of Women has revealed how an inclusive, intersectional social media campaign has helped to boost new applicants for its Ambassador Program by 70%.

Created by branding and design studio Trollbäck+Company, the #RaiseHerVoice campaign shows how a strong creative idea, well executed across social media, can deliver a remarkable return on investment.

The campaign, which ran during April, aimed to recruit advocates from all 50 states and US territories to apply or nominate others to join the United State of Women’s ambassador program. USOW’s Ambassadors work to convene, connect, and amplify the work of advocates and activists to increase gender equity on the ground in their communities. The organization wanted to reach new audiences, increase the number of ambassadors, and ensure representation from diverse backgrounds. It also wanted to find ways to encourage unheard voices to speak out and step up their advocacy in the fight for gender equity.