Hi

Thank you for the ongoing posts you are providing and answering all our questions.

I have been doing product research for my first product and have been stuck on this stage for a while now, most probably as I don’t want to make a silly mistake.

Lets say we find a product and as an example that product is a mug. Now when I type in “mug” on amazon it will show me great numbers (low reviews, high demand, low LQS, etc…) but the material is different for these mugs. A few are made from glass, some are plastic, some are wood. Now this inaccurate in my opinion as it gives you a broad result.

Would you bring this as a product from China whether as a first product or even as a 5th – 6th product? The only way I can think of it to succeed in an item like this where different materials are used is to have a unique selling point (better material, better packaging, a few add-ons, bundled or better design) or have a lot of PPC invested in this so you sell more and end up on the first page. Would you agree with this? The product I have found has this issue and it is a good sold product, as a whole. But when I search this product specifically adding the material to it (wood mug, aluminium mug) then it shows me the numbers are not the best but are okay. But when I go through the first and second page it shows that those people are not selling a lot due to low LQS, bad images, lack of reviews ormaybe not spending on PPC.. What would your opinion be on this, bearing in mind that this is for a first product. Thinking about this a bit more, wouldn’t this issue be with most products? They may be a good product as a whole but to better the product it may come down to sizing, material, packaging, design, bad listing quality, etc… As I have found a lot of products with this similar issue. Would you advise to go for a product where design would have to be your unique selling point? What i mean with design is not the shape but the printed cartoon or picture on the product.

I hope you understand where I am coming from.

Thanks

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