While some Germans feel Ostalgie in relation to East German products, others sometimes miss the sense of community they felt when the borders were closed. They occasionally also complain about poverty in the west, claiming that while they lacked freedom to travel beyond the GDR, everyone had a job.

The things that trigger Ostalgie, however can vary. Likewise, the feelings of Ostalgie can range from missing the products associated with someone’s childhood to a deep yearning for the socialist system of government. Feelings of Ostalgie, however, are sometimes criticized for downplaying or even glorifying the negative aspects of the East German socialist government, which can easily become overshadowed with the positive memories from ones past.

Over the years, the word has even been used more broadly to describe the nostalgia for life under the socialist system felt by anyone from the communist countries of Eastern Europe (such as the Soviet Union and Poland). But most commonly, the word describes the longing felt by East Germans that miss certain aspects of their lives behind the wall.

In Berlin, the Ampelmann store chain has profited from the feelings of Ostalgie, selling products that contain the famous image of the Ampelmann. But throughout Germany, you might be able to find remnants or reminders of East Germany. To you, they might mean very little. But to former East German residents, they might trigger feelings of Ostalgie.

By Nicole Glass, German Embassy