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ST. LOUIS — Despite its now-Belgian ownership, Budweiser has often been synonymous with American brewing. So this summer, the beer wants to remind consumers of its patriotism.

Budweiser, whose ads often involve landscapes of the American heartland and slogans such as “not imported,” is taking its marketing campaign to the next level. Beginning May 23 cans of the popular lager will read “America” on the front , according to Advertising Age.

https://twitter.com/Budweiser/status/729993201424175104

The beverage company tweeted out visual evidence as well, which shows the new cans. “Hold her high this summer,” Budweiser wrote.

According to Advertising Age, labels will also include phrases such as “”E Pluribus Unum” and “indivisible since 1776.”

“We thought nothing was more iconic than Budweiser and nothing was more iconic than America,” Tosh Hall, creative director at JRK, who is spearheading the campaign, told Fast Co. Design.

Budweiser began in St. Louis during the mid-1800s after German immigrant Adolphus Busch developed the beer and started the Anheuser-Busch Company.

In 2008 multinational corporation InBev, which is headquartered in Belgium, bought Anheuser-Busch for $52 billion.

Budweiser cans will sport the new name and logos “through election season” in November, A-B InBev told Advertising Age.

So here’s to Making Beer Great Again … right?