Imagine you are in a new city trying to figure out directions when the watch on your wrist, through subtle touch-like sensations, guides you to your destination. Simple, no listening to voices or looking at maps. That’s what Moment, from Somatic Labs, aims to do.“It is very distracting, when you are riding a bicycle or a motorbike, to listen to instructions or look at the map,” says Shantanu Bala , a 22-year-old alumni of Arizona State University , who was working on research specific to visual disability and blindness at the university.“One can imagine Moment as ‘drawing’ instructions on the wrist,” says Bala, a first generation Indian American who has been working on the device for over a year. “(While wearing this device) when there is a left turn coming up, you actually feel a sensation moving to the left on your wrist.” Bala teamed up with fellow student Ajay Karpur , 22, who was working in the same lab, and third co-founder Jacob Rockland , 21, four months ago, to fine tune the product.Other than navigation, this wrist watch like wearable can be used by musicians or dancers to practice new tunes or steps as ‘Moment’ keeps them on the right beat and also for notifications, say like phone calls. One can get to know who is calling without having to look at the phone by unique touch sensations.The wearable can last up to a week on a single charge and can be charged in two hours via a microUSB and is compatible with any 22 mm watch strap.The team of three is bootstrapping the venture and will be launching a crowdfunding campaign on Kickstarter within a month. They hope to raise $100,000 to $500,000 (Rs 67 lakh to Rs 3 crore) in 30 days and will be shipping by the year end. One can preorder Moment for $129 (approx Rs 8,600).“For manufacturing we are partnering with local suppliers and manufacturers in Arizona and California , initially, but are looking to potentially outsource to Mexico or Asia as we scale up production,” said Rockland. The startup will initially focus on the USA, Canada and Mexico markets and subsequently move to Asia.The team has already finished working on the wearable and final work on the software is still on. They also hope to extend the uses of Moment to medical, military and industrial settings. “The case scenarios are very interesting. Similarly it could be used in gaming as well.They could expand the same tech to different sort of wearables. It is an idea that has merit but they’ll have to look at interesting ways to drive adoption,” said Nihal Kashinath , founder of IoTBLR, the largest Internet of Things (IoT) meetup in the world.