Who works at the Sarkany Group?

In the report, the authors are listed as “Alejandro Barreto and Michael Cacho of the Sarkany Group,” although all correspondence about the report is directed to Cacho.

According to his LinkedIn page, Michael Cacho is the “Principal and Consultant” of Sarkany Group, which he lists as based in Toronto, and where he says he started working in April 2016.

Cacho also has a Business degree from Carleton, and is a former director of Hatch (CUSA’s entrepreneurship incubator, or whatever). He has a blog that suggests he has experience working on issues related to branding.

Perhaps most notably, he is also a former campaign manager for CUSA’s current President, Fahd Alhattab:

The second author of the report is Alejandro Barreto. He is another Carleton grad whose LinkedIn says he served as “Co-Founder and Chief Strategist” for Sarkany Group from May 2016 to September 2016.

Think about this for a minute. If Barreto is the “Co-Founder” of Sarkany Group, then according to his own account the firm could only have been founded in May 2016.

But in May 2016, the Sarkany Group was already performing work for CUSA, conducting something called “Value Canvas Mapping sessions” (page 4).