According to Blass, this is the manufacturer's upcoming flagship phone, which will be simply known as the HTC 10. He said that the company chose that name, because it wants to veer away from its top-shelf devices' naming scheme these past few years. If you'll recall, those devices were called the HTC One M9, M8 and M7. The HTC 10 will be launched in mid-April, he added, and could be available for purchase as soon as early to mid-May.