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Jimmy Kimmel loves Dildo. Signs all over the small Newfoundland community say as much.

In an admirable example of committing to the bit, the host of Jimmy Kimmel Live! has been campaigning for Dildo’s mayor’s chair for the past week, even dispatching his sidekick, Guillermo Rodriguez, to convince its 1,200 residents and, ahem, erecting a Hollywood-style Dildo sign to overlook the seaside settlement. Locals, clearly up for a bit of fun, have attempted to recruit Kimmel’s arch-nemesis Matt Damon to run against him, without success so far.

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Obviously Dildo has one of the greatest of all Canadian place names (not even Punkeydoodles Corners, Ont., or Stoner, B.C., can compete), but if the late-night host knew how complicated local politics are on the Rock, he wouldn’t want the job, says Robert Greenwood, director of the Leslie Harris centre of regional policy and development at Memorial University of Newfoundland.