BEIJING (Reuters) - Primavera Capital Group, one of China’s largest private-equity firms, is paying closer attention to domestic opportunities in sectors such as health and technology in the face of stricter capital controls at home and rising protectionism overseas.

Fred Hu, Chairman of Primavera Capital Group, poses for a photo ahead of a Reuters interview in Beijing, China, January 10, 2017. Picture taken on January 10, 2017. REUTERS/Jason Lee

This year alone, Primavera joined a $1.1 billion fundraising round for Koubei, the Alibaba Group Holding Ltd online-to-offline commercial services platform. Also, it has taken a stake in Zhejiang Dasouche Finance Leasing Company, the largest service provider for second-hand automobile merchants in China.

“We are doing more investments with entrepreneurs, taking equity stakes in growth companies,” said Primavera’s co-founder and chairman, Fred Hu, a former head of China at Goldman Sachs Group.

As a Goldman banker, Hu helped restructure China’s biggest financial services companies, including Industrial and Commercial Bank of China Ltd and Ping An Insurance Group Co.

He set up Primavera in 2010 and now helps manage $8 billion in funds. He has been carving out a niche for the group as the go-to firm for domestic entrepreneurs, state enterprises and even foreign investors looking for strategic help.

In September, Yum Brands Inc selected Primavera and Ant Financial Services Group, Alibaba’s payments services arm, to take a 4 percent pre-IPO stake in its spin-off, Yum China Holdings.

Hu was named board chairman of Yum China, which operates more than 7,600 KFC and Pizza Hut restaurants in the mainland.

Investing with China’s over-cashed private equity and venture capital world is a challenge, especially at a time when a regulatory clampdown in China and rising protectionist rhetoric globally mean most firms are scouting for domestic opportunities rather than overseas ones.

“There’s a lot of capital sloshing around,” said Hu. “Managers are aggressively chasing certain deals and valuations have been driven too high.”

PricewaterhouseCoopers estimates fundraising increased 48 percent last year to $72.5 billion.

“It’s inevitable that mistakes will be made,” Hu said.

FRONT-SEAT VIEW

Hu set up Primavera with former Goldman Sachs managing directors Haitao Zhai, Kenneth Wong and William Wong. Its limited partners include institutional investors such as Second Swedish National Pension Fund, Pennsylvania State Employees’ Retirement System, Taiwan Semiconductor Manufacturing Co Ltd, Finland’s Varma Mutual Pension Insurance, Metlife Inc, State Street Corp, AIA Group and Bank of China Ltd.

The firm’s top deals include being an anchor pre-IPO investor in Alibaba, and taking stakes in its sister companies, including Alipay and Cainiao, an Alibaba-backed logistics company.

Hu grew up in rural Hunan and in 1978 participated in China’s first university entrance examinations after the Cultural Revolution. He was admitted to the prestigious Tsinghua University and later earned a doctorate at Harvard University.

“It was a one-in-a-million chance,” said Hu, who was only 15 years old at the time.

Hu’s 14-year career at Goldman Sachs - first as a regional economist, and later as a top deals’ adviser and regional chairman – gave him a front-row seat in the most momentous period in China’s economic reform. He was a principle banker in the listings of Ping An, ZTE Corp and Bank of China. The restructuring of ICBC was a single defining experience, he said.

“It is the biggest bank of China, the stakes were so much higher and the obstacles were much greater,” said Hu, who pushed Goldman Sachs to invest in ICBC, rather than act as an advisor.

At a time when many investors were skeptical, Hu was willing to push forward, ICBC’s former chairman Jiang Jianqing told Reuters.

“I met with more than 40 well-known domestic and foreign bankers and executives to talk about investing in ICBC, but their response was generally cold,” Jiang told Reuters.

Hu maintains that China still “punches below its weight” - even after an unprecedented corporate buying spree - and over time it will be a big capital exporter to the world.

“There’s still interest and appetite for Chinese companies to do deals in global markets,” Hu said. “But in the near term, capital controls and uncertainty about protectionism are significant hurdles to overcome.”