MOST fishermen are guilty of the odd photobrag, but none can match this bloke's cockiness.

The Victorian fisherman celebrated catching a huge shark by climbing inside the gutted fish, poking his arm through its gills and posing for a joke shot with his knife buried between its eyes.

In a world where every angler is pictured next to his prize catch with a thumbs up, it's becoming increasingly difficult for intrepid fishermen to stand out. But this guy - let's call him the Shark Slayer - certainly managed it.

'Arch', who works at the Metung Hotel in Gippsland, was present when the photo was taken. He mounted the picture on the hotel's wall and forwarded it on to his friend, 3AW Breakfast's John Burns.

"This fellow has decided as a jape to climb inside the shark with a knife, put his hand through the gills of the shark and pretended to stab it between the eyes," Mr Burns said on 3AW this morning, before telling listeners about the reaction of an American couple who saw the picture at the Metung Hotel.

"An American couple have turned up at the Metung Hotel to see this photo and their immediate response from the wife was 'Did he survive!?'."

The fisherman was standing right behind her at the time. Presumably, his answer was "yes".

That shark, on the other hand, won't be starring in any more photos.

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