Saying it wanted to make it as easy as possible for customers to contribute to environmental degradation, shopping centre giant Coles today launched a new initiative that will funnel plastic bags directly into the ocean.

Under the new plan, shoppers will be able to place their bags into a specially marked bin in Coles supermarkets, with the bags being directly funnelled into the ocean via a complex system of pipes and tunnels.

The company also announced plans for a number of floating disposal points throughout the Pacific Ocean. “If you’re heading out fishing or on a cruise, take your bags with you and look out for a Coles disposal bin,” a spokesperson said. “It’s the quickest way to ensure they get directly to fish and ocean wildlife”.

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