Ben and Jerry’s ice cream has been hauled over the coals by the Queensland government for supporting WWF’s ‘‘propaganda’’ save the reef campaign.

Environment Minister Andrew Powell wants Australians to boycott the American company, saying they’ve damaged the reputation of the reef and jeopardised jobs and tourism dollars.

Ben and Jerry's ice cream has joined the push for greater protection of the Great Barrier Reef.

‘‘Another company has signed up to the campaign of lies and deceit that’s been propagated by WWF,’’ Mr Powell said.

‘‘The only people taking a scoop out of the reef is Ben and Jerry’s and Unilever.