3d package design renderings are a great way to iterate design options and communicate with stakeholders. Great products are at the center of every successful business, but the first thing your customers will see is your packaging. As traditional marketing and advertising channels are becoming less and less effective – packaging has become more than pure function. Product packaging is a communication platform for your brand values and a way to connect with your customers on an emotional level. How your packaging is designed says a lot about your business and it can change the customers perception of the brand. Consider what your packaging is saying about the product. Times change. Even the biggest brands need to refresh packaging to stay current.