When last we left you, an Edmonds, Washington cookie maker had come under fire for a message he put on one of his cookies that offended some of his customers:

Ken Bellingham says he’s responsible for the cookie in question – a pink heart frosted with “Build that Wall.” The cookie was in his display case Thursday. He said he only made one of the design. […] The issue began when Ana Carrera visited the store Thursday, took a picture of the cookie, and shared it on Facebook. “It’s hard to see words like that,” she said. Hard, she said, because it felt personal. Her parent fled Mexico for the U.S. in the 80s, fearing the drug cartels.

Bellingham apologized at the time to people who were upset over the cookie’s message, and said it was not meant as a political statement:

He said it’s very unlikely he’ll make anymore of the Build that Wall cookies. “I guess the joke is on me,” he said. “If I wanted to make a political statement, I’d put it on a sign,” he said. “And march up and down the street. But I put it on a cookie for heaven’s sake.”

Fast forward a few days, and now the baker is singing a different tune:

“The phone messages saved has like 40-or-50 messages that I can’t even respond to from people all over the country wanting me to ship them cookies,” said Bellingham on Thursday. […] Bellingham said he does support border security but would not go as far as to say he supported a wall. In the end, he said his decision to sell the ‘Build the Wall’ cookies was a business decision, rather than a political one. “People should lighten up,” said Bellingham, as he etched ‘Lighten Up’ on a heart-shaped cookie.

The dirty little secret the activist left won’t tell you is that boycotts like the ones organized against this baker don’t always work in the modern political era. The reason is because the power of social media spreads the word. It gets people to “buycott” to counter the “boycott.”

Not only that, but people also go through what’s called “protest fatigue”, where Average Joes and Janes who watch the news every day become annoyed by the fact that people will literally organize a protest over anything. In response, consumers will push back by purchasing goods and/or services at stores or in states they’re being urged to boycott.

It happened in North Carolina after liberal groups called for economic boycotts of the state over the HB2 “bathroom bill.” A number of musical artists cancelled their shows, some high profile sporting events were moved out of the state, and some businesses decided not to expand here after pressure from these far left groups.

But after all was said and done, NC saw record tourism numbers in the aftermath, and the state’s economy grew.

Ultimately for Edmonds Bakery, the “buycott” won out, and it sounds like business is doing better than it was before the controversy started over the “offending” message.

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