The Electronic Arts Reports Q2 FY16 Financial Results were recently released and gave us some important insight to how SWTOR is responding to the Fallen Empire announcement. In fact, it says that subs are up 33% since. Let’s take a quick look at the overview.

From the highlights:

Star Wars™: The Old Republic™ subscribers increased 33% since the announcement of the latest expansion at E3, Knights of the Fallen Empire.

subscribers increased 33% since the announcement of the latest expansion at E3, Over 9.5 million players joined the Star Wars™ Battlefront™ open beta, the largest beta in EA’s history. The game will launch worldwide starting November 17, 2015.

Other selected financial highlights:

For the quarter, non-GAAP net revenue of $1.146 billion was above guidance of $1.075 billion. Diluted non-GAAP EPS of $0.65 was above guidance of $0.40.

Non-GAAP net revenue for EA’s FIFA , Madden NFL and Hockey Ultimate Team™ live services continue to perform well, collectively up 64% year-over-year.

, and live services continue to perform well, collectively up 64% year-over-year. EA repurchased 1.8 million shares in Q2 for $126 million.

On a trailing twelve month basis, EA had non-GAAP net revenue of $4.163 billion (of which a record $2.307 billion was digital), non-GAAP net income of $774 million and operating cash flow of $818 million.

EA increased fiscal 2016 non-GAAP net revenue guidance by $50 million to $4.500 billion, diluted non-GAAP EPS guidance by $0.15 to $3.00 per share and operating cash flow by $50 million to $1.200 billion.

It’s not really surprising to see the subscriptions going up with the new expansion. The prospect of new content will always bring people back to a game. When you combine this with the promotion that has been going in anticipation of Fallen Empire and we can see these numbers climb. MMOs will always go up when there is new content released but we also see these numbers looking a bit inflated, due to the pricing model.