Business is about adding true value to the people and to our world. Money is just the side effect. When selecting the ICOs, to which we offer advice services, I have tried to keep that in mind.

Does the application actually add value to our society?

Is the team focused on their customers, so that it actually will be used, or are they solely focusing on raising money for themselves?

Finally, does the application *need* blockchain tech? If there is an easier way to do it, the blockchain version will never fly.

One such company that met our criteria was FarmaTrust. Counterfeit medicines are killing people and it is a massive problem, especially in Asia where I have lived many years.

When we first spoke to the team, they were so focused on their government healthy ministry clients, pharmaceutical companies, NGOs, regulators and law enforcement agencies that they barely had time to talk to two “crypto advisors”. I silently loved that.

They went on to tell us how they have built the solution and starting the implementation with two live clients, one government and one pharma company.

And securely solving the supply chain problem is a difficult one. No-one has successfully done it yet. It is an application where blockchain really is needed, cross borders and between parties which cannot be completely trusted. Records need to be immutable and auditable, both for regulators and users.

In short, it was a company that I felt I want to support, a company that can save lives and where blockchain brings a real use for the benefit of society. We will support them through their token sale and community build-up, with advice.

Advisory is compensated. The intention with this post is to raise awareness for a project that I believe in and to be educational. It is not meant as, and must not be used as, financial advice.

What it means to be Trusted Advisor:

https://www.linkedin.com/pulse/q-advisor-what-does-mean-shockingly-means-i-give-advice-larsson/

Joakim Holmer, co-founder allcoinWiki