Perception vs Reality

In early 1985 Pat Fallon of Rolling Stone magazine used a concept to bring about a massive change in the perception of the magazine.

Although, the brand had a substantial gathering of readers, yet promotion was a bit difficult for them as ad agencies had a tendency to reject them as “dope-smoking hippies”.

The publication questioned this hypothesis with a series of print promotions – “Perception vs Reality.” The idea was to increase advertising income by drawing a line between the perception of who the typical Rolling Stone reader was thought to be and who he really was.