MUMBAI: Viacom18 has partnered with the Department of Industrial Policy and Promotion ’s #StartupIndia initiative to launch an outreach program for young entrepreneurs, that will include a reality show involving potential startups pitching for investment.The program called ‘ MTV KICKSTART ’ will be an annual program to help equip youth to startup, the company said in a statement.The initiative will start with an outreach plan that will run through 52 weeks, reaching out to 300 colleges across the country. MTV along with #StartUpIndia will be hosting Start-Up Festivals across tier 1 & 2 cities to allow youth to have a personal interaction with the top entrepreneurs and investors in the nation.MTV KICKSTART will also translate into a reality TV show on the small screen for young people to pitch their ideas to investors and win seed funds.“The multi-platform program will help us engage with the dynamic youth of India, help them start-up with ease and inspire a new generation to follow their dreams and become successful entrepreneurs,” Amitabh Kant, Secretary at the Department of Industrial Policy & Promotion, said in a statement.The program will try and educate potential entrepreneurs through personal and informal interactions with start-up founders, investors and advisory firms.“We now wish to extend the catalyst role to the start-up space as well by being a part of the journey of young entrepreneurs who dream to create a better tomorrow for India,” Sudhanshu Vats , Group CEO, Viacom18, said.