Gears of War has become the a linchpin franchise for the Xbox 360 system, and it may have to thanks this commercial for giving it the first boost. The song itself is nothing new, Mad World has been around for quite a while, but it never received as much attention as when it was added to this eerie ad about the main character, Marcus Fenix. I remember seeing this for the first time on some weekend afternoon during a football game and actually jumping slightly when i saw the monster at the end about to attack.

Video games before this were usually just marketed for the fun of it, to get kids to buy them. But this is the first one I remember that made a game look like a full story. This is more of a movie trailer than it is a video game commercial. It's lost on me because I don't play a lot of first or third-person shooters, but I knew quite a few people that ended up buying the Xbox 360 solely on the anticipation of this game.