FOR IMMEDIATE RELEASEAlas Poised to Harness Burgeoning Power of Latino Electorate in Los Angeles County sayRepublicansSAN MARINO - December 13, 2012 – Realtor and former international pro soccer player, Arturo AlasIII, is poised to win the nomination for chairman of the Republican Party of Los Angeles County at theparty’s biennial organizational elections this Saturday, December 15, 2012 at the Mike Curb FreeEnterprise Center in Burbank, California.Alas has received the endorsements of multiple GOP colleagues including John Dennis, chairman of theCalifornia Republican Liberty Caucus and congressional contender of Nancy Pelosi; Allan Bartlett ofthe Irvine City Finance Commission; former Sonoma County GOP Chairman, Matt Heath; and currentClark County, NV GOP chairwoman, Cindy Lake.“Put the ‘serve’ back in “conservative,” is Alas’ motto. “Republicans are dangerously close tobecoming third party status in California. If we fail to rebrand our party message and reach out toLatino communities, we will become irrelevant,” he said.Arturo Alas, 31, would be the first Latino GOP chairman in LA County in 25 years, since Bill Orozcochaired the party at the end of the Reagan Administration.Alas says the Latino community is largely a conservative culture, “My party has failed to effectivelybrand its message to include us. Latinos are patriots at heart, and having the ability to speak to them inthe language used at home is vital to reaching these communities. I can do that.”“Sponsoring neighborhood seed drives and urban farming festivals can be a way to show them that wetruly are here to help them combat the obstacles of government bureaucracy so they can be free to makea living. We don’t have to depend on the government during difficult times,” said Alas.Alas was first elected to his central committee seat in 2010 after members of TEAPAC, a Pasadenabased Tea Party group, encouraged him to run. He currently serves as the assistant treasurer on theBoard of the LA GOP.The election will occur on Saturday 9am – 2pm at The Mike Curb Center for Free Enterprise at 6250Forest Lawn Drive, Los Angeles, 91521.For more information contact Calvin Lee, ccalvinlee@gmail.com , 626-756-6546.###