The Rachel Maddow Show set ratings records on Tuesday thanks to its Trump tax return episode. Wednesday’s show, however, experienced a major ratings dropoff.

The episode was down -36 percent in total viewers from Tuesday, and down -9 percent in total viewers from the previous Wednesday. The audience decline was even sharper when it came to adults 25-54, a category which includes marginal TV news consumers who are more likely to watch when there’s a noteworthy event transpiring. In the A25-54 demo, Wednesday’s episode was down -54 percent from Tuesday, and down -16 percent from the prior Wednesday.

On cable, Maddow was up against a Pres. Trump interview on Tucker Carlson Tonight on Fox News, and a healthcare town hall with HHS Secy. Tom Price on CNN. Still, Maddow was a Top 10 show on all of TV in the 9 p.m. timeslot, and is coming off its most-watched week since October 27, 2008.

Wed. March 15, 9 p.m. 1 VOICE NBC 7.837M 2 CRIMINAL MINDS CBS 7.503M 3 MODERN FAMILY ABC 6.123M 4 BLACK-ISH ABC 4.885M 5 STAR FOX 3.950M 6 TUCKER CARLSON TONIGHT FOXNC 3.715M 7 RACHEL MADDOW SHOW MSNBC 2.653M 8 BIG BANG THEORY TBSC 2.316M 9 MAJOR CRIMES TNT 2.257M 10 VINO EL AMOR UNI 1.968M 11 TRU NCAA BSK 1ST 4-PRWE-2 TRU 1.781M 12 LA DONA TEL 1.643M 13 ALASKAN BUSH PEOPLE DISC 1.574M 14 PROPERTY BROTHERS (1 HR) HGTV 1.549M 15 TRU NCAA BSK 1ST 4-BRG-WE TRU 1.544M 16 MY 600-LB LIFE TLC 1.471M 17 LAW & ORDER ION 1.423M 18 NCIS USA 1.338M 19 CNN HLTHCARE TOWN HALL CNN 1.253M 20 NBA REGULAR SEASON ESPN 1.231M

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