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All of the above is Melnyk’s explanation for the club’s spending on salaries. The Senators’ payroll is $54.345 million, far below the league salary cap of $69 million. Melnyk also suggests that it’s not feasible to raise ticket prices substantially to increase revenues. He insists the club’s emphasis on developing young talent, rather than trading for higher-priced veterans, is sound business practice.

“We have a fan base that is price sensitive, so we came up with a plan that is … you don’t have to keep throwing crazy money to put together a team. Put all of your money into good scouting, good development, bring those kids up and make your own superstars instead of buying them.”

None of what Melnyk said is new, but the timing is intriguing, coming with Senators fans unsure of exactly what to expect from the team which traded away Jason Spezza last summer and is coming off an 11th place finish in the Eastern Conference.

Melnyk says he’s willing to add to the payroll if the Senators show signs of being in the thick of the race for a playoff spot.

“I’m prepared to spend a lot more money if we were competitive — if that makes the difference going deep in the playoffs, it makes it all worthwhile.”