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The CIO, much like others in the C-suite, now has the opportunity to create more value and increase the return for the enterprise by leveraging big data.

Some business executives feel big data is overhyped. Others claim it's undervalued and underused.

Of course, big data alone creates no new value if it doesn’t lead to insights – into questions you haven’t answered before or perhaps, more importantly, questions you didn’t know you could ask. For that, you’ll need new ways to capture, explore, enrich, and interact with data. You may also identify new patterns in areas you’ve rarely explored, anticipate potential value and insights, and zero in on highly specific questions whose answers can lift performance and competitiveness.

Ultimately, your enterprise benefits from data-driven decision-making, which can move your business forward faster and more accurately than ever before. Mark White, chief technology officer for Deloitte Consulting LLP’s Technology practice, explains further in this 2013 Tech Trends video.