Snapchat has released its latest statistical information reflecting its performance and growth patterns since its conception in 2014. Snapchat’s primary users continue to be young adults between the ages of 18-24. These users are also, unsurprisingly, the primary source of revenue for the company.

This fact could contribute to why the data reveals Snapchat’s continued popularity in North American users but reflects a continual struggle to maintain long-term profitability.

Our Snapchat infographic breaks down the top areas of provided reporting to easily convey various data points, including habits of the average user, geographical usage, revenue rises and falls, and IPO statistics.

Snapchat Infographic for Social Media Marketers