Traditional loyalty schemes need a rethink.

The Wulet team strongly believes that traditional loyalty schemes need a rethink not only because of changing consumer expectations. They have become very expensive to run and too difficult to adjust.

According to the Wulet team «Loyalty – it is the brand’s ability to be the “top of mind” in a customers head».

Loyalty provides an ultimately pleasurable customer experience. Although, such an experience is much harder to achieve when every consumer has different expectations and responds to different triggers when it comes to engaging with a brand.

Getting the customer experience right has become the differentiating factor for many successful business models.

With Wulet each company will have the right loyalty strategy which requires the minimum amount of actions from a customer and provide maximally joyful customer experience. With Wulet each company will be successful.