Marc Jacobs officially unveils its first ever touchscreen smartwatch. The silhouette titled the Riley previously debuted as analog and hybrid styles. Now the model features a lightweight round shape design and new age specs. Also launching alongside the release is an editorial showcasing the versatility of the touchscreen iteration shot by Theo Wenner. Lauren Tsai, Bria Vinaite, Lucas Bin and Vivienne Rohner are tapped to star in the campaign.

The AMOLED display with an ambient sensor constructed to enhance battery life leads the detailing which is enclosed by a polished case. Features are rounded out by the silicone strap. Additionally, the futuristic accessory comes with built-in, customizable watch faces which can be swapped from digital to retro. Available colorways include a gold-tone case with a white silicone strap, a rose gold-tone case with a silicone strap and an all-black version.

The Riley touchscreen smartwatch is compatible with Apple iOS and Android phones, via Bluetooth technology, powered by the Wear OS by Google smartwatch platform.

Purchase Marc Jacobs’ Riley smartwatch on Marc Jacobs’ website and at select retailers starting June 5. Take a look at the campaign imagery in the gallery above, below you’ll find an exclusive campaign video.