11 Pages Posted: 19 Nov 2011 Last revised: 27 Nov 2012

Date Written: November 18, 2011

Abstract

Google's perceived dominance in Internet search, and the perception that Google exploits this dominance to favor its own websites and service, has led to call for a mandatory legal requirement of "search neutrality." This essay argues that a general principle of search neutrality ignores the realities of Internet search and would stymie search innovation.