The Turnbull Government is charging taxpayers $28 million for an advertising campaign to sell its innovation agenda.

Prime Minister Malcolm Turnbull unveiled the $1.1 billion plan to boost business-based research, development and innovation late last year.

Key points: Turnbull Government to charge taxpayers $28m to advertise its innovation agenda

Turnbull Government to charge taxpayers $28m to advertise its innovation agenda TV, online, social media and print products will be used in a "community engagement campaign"

TV, online, social media and print products will be used in a "community engagement campaign" Christopher Pyne says the campaign will help Australia achieve a "cultural shift"

It was his first major policy announcement.

Innovation Minister Christopher Pyne confirmed the Government would spend $28 million on advertising across television, online, social media and print products as part of its "public information and community engagement campaign".

In a statement, Mr Pyne said that the campaign would help Australia achieve a "cultural shift" to embrace risk-taking and new ideas.

"The National Innovation and Science Agenda will transform Australia's economy and will drive prosperity and competitiveness, producing jobs and growth, but it will only succeed if the changes are embraced by Australians," he said.

He added: "Australia needs an ideas boom and this must be driven by us."

Mr Pyne said places like Berlin, Tel Aviv and Silicon Valley were already ahead of Australia in moving towards "innovative, agile economies" where business focussed on risk-taking.

"There is a common cultural trait in these countries, one where entrepreneurship is valued and taking calculated risks or 'having a go' at start-up a business is considered to be the norm," he said.

"The research conducted by the Government shows there is a clear need in Australia for a cultural shift when it comes to the importance of risk-taking, embracing new ideas and perceptions of business failure.

"We can't afford to be left behind."

The innovation agenda will include a $200 million innovation fund, which will co-invest in businesses that develop technology from the CSIRO and Australian universities.

Other major initiatives include: