An advertisement with a strong anti-terrorism message is going viral in the Middle East.

The ad, which launched Saturday at the start of Ramadan, is run by Kuwaiti telecommunications company Zain. Ramadan is often a strong month for advertisers in the Middle East because families will watch television as they break fast in the evening, according to CNN.

The video, which has been viewed more than 2.5 million times on YouTube as of Monday evening, opens with an image of a man assembling an explosive device. A child's voice says, "I will tell God everything, that you've filled the cemeteries with our children and emptied our school desks."

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The aftermath of terrorist attacks on a bus, at a mosque and a wedding are shown as the victims sing to the man, who is now wearing the bomb.

The video then shows victims of attacks confronting the would-be bomber. "Worship your God with love, with love, not terror," Hussain Al Jassmi, an Emirati star, sings, CNN reports.

"Let's bomb hatred with love, let's bomb extremism for a better life," he later sings.