Mike Windle, Getty Images for iHeartMedia

Um, Drake is on Twitch. Playing Fortnite. And the resulting social media hype has resulted in Drake (and popular Twitch streamer "Ninja") breaking the all-time concurrent viewers record on Twitch.

Some background for the uninitiated. Drake is the world famous rapper. Twitch is the streaming service that lets you watch other people playing video games. Ninja is one of the most popular Twitch streamers. All are a pretty big deal.

It's an even bigger deal when you combine it all.

Drake is live right now as I type playing the now popular online game Fortnite with Ninja and there were over 600,000 people watching live at its peak. Which completely smashes the previous record of 388,000 set by Dr DisRespect.

Drake said on stream he'd been playing Fortnite for a month or two. He'd also been watching Ninja on Instagram and on YouTube. He and his team play Fortnite in the studio to take a break from intense 20 hour recordings.

It's a massive coup for Fortnite, which is currently is an arms race with rival PUBG for players. A tremendously huge deal for Twitch as well.

People are losing their minds.

You can watch Ninja and Drake play here. Enjoy it while it lasts.