In order to greatly increase the CTR, Click-through rate, it is essential to get your PPC ad copy right. Our PPC packages and solutions include the writing of copy for the advertisement, at no additional cost to upset your budget. SEO AUS copywriting team are experts in attracting the attention of your desired audience, in order to drive quality traffic and leads to your website. Low quality ads, or those with spelling or grammar mistakes only lead to poor performance.

The first step in our Pay Per Click/Adwords management process is the keyword research phase. This step is a vital component to ensure the specific keywords and phrases that the targeted audience are searching for, are used to direct the traffic to your website. When the keywords and terms have been identified and determined, the building of the PPC campaign can be developed around them. SEO AUS leads this for you, creating reports that detail what keywords can be used for your campaign, and why.

Pay per click bidding

SEO AUS will ensure the bid management process of your pay per click campaign is successfully managed so you don’t have to. Our team will also ensure that you are only paying for the listings and results you receive, and not finding yourself in bidding wars with other competitors. We will then provide you with daily reports on your campaign results and give you the option to track your bidding costs, costs per click, and indicators. We balance out the placement or position of your ad (So that it’s prominent), with the cost per click that you will pay for that position.

PPC Campaign metrics and tracking

Our team thrive on statistics and information. We love detail. At SEO AUS, we carefully create, then review various reports, and finally research campaign information to then certify we can make the calculated decisions on managing pay per click campaigns and ensure they are successful. We also share these reports with you on a monthly basis, and your account manager will run through each in detail so that you have a full understanding of the work being done, changes being made, and the results being delivered.