The Financial Times has a woman problem, or so it thinks. In the push for gender equality, and to reach out to female readers, boffins at the paper have developed a bot that warns journalists when they’re quoting too many men.

The paper, which mostly covers the stuffy, male-dominated worlds of finance and industry, found that only 21 percent of the sources quoted in its articles were women. To combat this, the FT team then developed a bot that trawls articles, scanning pronouns and first names to warn section editors if they aren’t including enough women in their stories, according to a report in the Guardian.

Staff at the paper have been warned that in the future, textual analysis will be used to scan their articles as they type, on the lookout for over-representation of male voices. Presumably, a stern-voiced AI will wag a virtual finger at them if they neglect to include women.

Journalists greeted the woke, feminist robot with glee.

I’m often found warning about discriminatory algorithms. Now the @FT has developed a bot to warn journalists if their articles quote too many men. Nice development, this. #AI#equalityhttps://t.co/qyV74Nv1ro — Schona Jolly QC (@WomaninHavana) November 15, 2018

Love to see the @FT taking tangible steps to increase representation in their pages, after finding that only 21% of people quoted in the FT identified as women. https://t.co/KEy2yyvoV4 — Kathleen McLaughlin (@kemc) November 15, 2018

Excellent idea, and something all of us in the media ought always to have in mind:Financial Times tool warns if articles quote too many men https://t.co/kizaHxistx — Claire Phipps (@Claire_Phipps) November 14, 2018

The bot is just one of the Financial Times’ plans to reach out to female readers. The paper is also including more pictures of women, as it claims “women are more likely than men to click through on a picture of a woman.”

More female opinion writers have been hired, and the organization says it is also hiring more writers from different ethnicities and geographic locations, all in an effort to broaden its appeal.

The move has been met with some criticism. “If I quote Aristotle or Plato too much, without referring to women authors too, I'm going to get a warning?,” one philosophy blogger wrote.

Oh dear! If I quote Aristotle or Plato too much, without referring to women authors too, I'm going to get a warning? My lecture about Ross & Kant & deontological ethics breaks the FT rule but their rule isn't CI!https://t.co/BdfXOQYZHT — Jennifer Torgerson (@JennTorgerson) November 15, 2018

Others ridiculed the idea of using a robot to enforce political correctness.

lol male journalists had a bot built to remind them not to just quote men https://t.co/eZWIjaI0pd — camwilson (@cameronwilson) November 14, 2018

I know this is probably a good thing, but I find the search for tech solutions to the problem of ‘not really seeing women as experts or indeed people’ a little bit tedious. https://t.co/7CCksCCmJM — Dr Charlotte Lydia Riley (@lottelydia) November 14, 2018

While quoting female experts should be an easy task for reporters covering healthcare, education, and immigration; finding women to comment on, for example, an oil and gas conference in Kyrgyzstan might be a little more difficult. The FT has not said how it would train the bot to study coverage of male-dominated events like these.

The FT is not the first major newspaper to try and address the gender imbalance in its quotations. The Atlantic’s Ed Yong penned a long op-ed this year about his own efforts to track down more female sources in his science stories.

“I don’t buy that journalism should act simply as society’s mirror,” he wrote. “It also pushes us toward a world that could be.”

In striving for that feminist utopia, women in several fields have have compiled lists of female experts for journalists to contact, and hundreds of men have signed a petition vowing not to appear on all-male panels at conferences.

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