There are plenty of benefits of big data in email marketing. You need to take advantage of new data analytics tools to get the most value of your email marketing strategy.

Email technology has evolved considerably over the years. The first email program was developed at MIT back in 1965, long before the existence of big data. However, big data is changing the future of email in countless ways.

One of the biggest developments is with email marketing. Data analytics is changing the future of email marketing.

What is the Future of Email Marketing in a World Shaped by Big Data

You wouldn’t run PPC ads unless you knew the conversion rate, right? New big data developments are making it easier for companies to get the highest ROI from their marketing budgets.

Liga Bizune is a renowned data analytics expert that has written about the benefits of big data in email marketing. Bizune said that there plenty of benefits of big data in the email marketing profession.

However, marketers need to understand the changes they need to make to get the greatest benefit from it. They need to stop sending cold emails until they have good metrics. A data mining algorithm can be useful for brands that want to see how customers are responding to their campaigns.

However, you need to make sure that you use the right metrics in your email marketing campaigns. Reliable and accurate statistics are essential to cold emailing campaigns. In addition, there are four important metrics in particular that you need to be using.

These are not the only metrics you can use, but they are the ones you need to know before any others.

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Originally posted by:

Ryan Kh

www.smartdatacollective.com

March 17th, 2020