Netflix Inc.’s original-content experiment has had little trouble jumping from one genre to another since its initial splash with “House of Cards” just four years ago.

But now Netflix NFLX, +2.07% has turned its focus on pumping out as many relatively cheap stand-up comedy specials as it can get its hands on.

Last week Netflix debuted a new comedy special, “Oh, Hello!” The show is actually a Broadway revue created by and starring Nick Kroll and John Mulaney. “Oh, Hello!” is stand-up that feels a bit more like a stage production, yet a Broadway show that plays like an hour-and-a-half-long comedy bit.

“Oh, Hello!” doesn’t fit into either box neatly, and that’s part of the reason why it makes an interesting study of Netflix content. The company didn’t return requests for comment, but Netflix is known to remain mum on the success of shows and films on the platform.

With $6 billion to spend on content this year, Netflix continues to impress and frustrate Hollywood. And those in and around the industry often chew the fat on what genres Netflix could look to next. “Oh, Hello!” could be a sign to Broadway that it’s next.

Actor Nick Kroll on Broadway and the Movie 'Loving'

“I’m a big believer in this model,” said Tony-winning Broadway producer Ken Davenport. He has produced shows that have been taped live and streamed, and said it would make sense for Netflix to look to enter the business.

“Ten years ago I would’ve said no, but for the next 10 years, absolutely,” Davenport said. “Broadway is a booming brand right now and it’s only going to get bigger.”

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Broadway’s brand has gained steam in recent years thanks to mainstream popularity garnered by productions such as “Hamilton” and “The Book of Mormon.” Factor in TV shows like “Smash” and “Glee,” as well as stage-to-screen adaptations, like “Doubt,” “War Horse” and “August: Osage County.”

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Broadway’s revenue per season has increased almost every year since the 2007-2008 season, according to data from The Broadway League—revenue was flat from 2011 to 2013. And attendance has been on the rise since the 2012-2013 season.

Last year both revenue and attendance hit a record.

But for all of Broadway’s prosperity and growing popularity, it can be difficult for the average American to get a seat to a show. The average cost of going to a Broadway show is close to $116 per ticket, up about $12 compared with last year.

While there are economical ways to see a Broadway show through promotions, there are also geographical barriers that are harder to overcome. Only about 2.6% of the U.S. population lives across the five New York City boroughs. Some shows do go out on national tours, but they don’t hit every city and the cast, in theory, isn’t the best of the best found in original Broadway stagings.

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“Broadway is the pinnacle. It’s where you find the best quality in the world,” said Broadway producer Bonnie Comley.

In 2013, Comley, along with husband Stewart F. Lane, founded BroadwayHD, an online streaming service for Broadway musicals, plays and other live theater.

Comley and Lane operate their own production arm at BroadwayHD and shoot a lot of the shows on the platform themselves. Last year they did a live stream of the Tony-nominated musical revival of “She Loves Me.”

BroadwayHD licenses and buys content as well. But Comley said streaming Broadway shows is viewed as disruptive among some producers; there’s a fear that it cannibalizes ticket sales.

“The conversations we were having two years ago — people were saying ‘Oh no, that’s for Hollywood, we don’t want that,’” Comley said.

Netflix began streaming movies and TV shows in 2007.

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There’s not a lot of data, but what BroadwayHD and Davenport have found suggest that streaming Broadway shows doesn’t necessarily cannibalize ticket sales but brings in otherwise non-theater- goers. And more often than not it increases brand awareness and the likelihood for future ticket sales.

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There’s no telling whether Netflix views getting involved in Broadway as a viable business. There are barriers to entry and a streaming stigma to contend with — but Netflix is more than familiar with that. And Davenport said it can be expensive to execute properly, but Netflix has deep pockets and there’s a market for streaming Broadway productions.

“We’re bringing down the financial and geographical barriers to entry for people. Our annual subscription is less than the price of a pair of Broadway tickets,” Comley said. “But there are 40 theaters and 25 new shows; we’re not going to be able to capture them all. So if other people can do it, then they’re welcome.”