This is a long-standing London trend as young families seek to establish the family home in locations that can offer all of the amenities they expect; a garden, good schools and a community feel that isn't always easy in inner London," says Adam Challis," head of residential reseacr at JLL. "The trend relies on the next generation of young professionals to continue to be able to afford to rent in these inner London locations. Increasingly, they are competing for the same locations and even properties as affordability pressures place limits on where young professionals can live."