It is beef between “Asia Pacific’s Top Blogger” and the “Celebrity Blogger”. Xiaxue strikes again, and draws tension between her and twenty-year-old blogger Eunice Annabel.

If you haven’t been keeping up with the online community then you would be utterly clueless as to what’s going on; but you must have at least heard of social media marketing agencies Nuffnang and Gushcloud.

Both Nuffnang and Gushcloud provide marketing services and manage a group of bloggers for endorsements and advertisements deals etc. Bloggers under Nuffnang are ieatishootipost, Velda Tan, Bong Qiu Qiu; and the bloggers under Gushcloud are Berlin Ng Huixuanxuan, Tammy Tay, Naomi Neo, just to name a few.

Eunice Annabel, a Singapore blogger under Gushcloud, drew attention after uploading a picture on her Instagram on July 25. Mustering a poised look, she sits posed in the centre of 12 other fellow bloggers and her caption boasts: “So you wanna be on top? Gotta beat us first.”

The photo has since garnered over 5,000 likes but veteran blogger Wendy Cheng, or better known as her pseudonym — Xiaxue, did not seem too pleased about it.

Xiaxue, managed by Nuffnang, has been blogging for nearly 11 years. She is well-known for her headstrong character through her blog posts, and also after the 2008 catfight with blogger Dawn Yang, which became widespread across entertainment news.

The day after Eunice’s bold statement, Xiaxue, 30, made her thoughts known by posting a similar picture on Instagram with the following caption: “Wanna be on top? Why don’t you quintuple your followers first? You look like you can’t count, so maybe you can’t. Ask your math teacher for some help.”

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Eunice has since clarified that it was all just a misunderstanding and that the phrase “So you wanna be on top?” was merely referring to a tagline from the TV show America’s Next Top Model, implying that she did not mean any harm by it.

However, Xiaxue’s post certainly did bring about some backlash as well, especially in her subsequent post on Instagram. Comments on Xiaxue’s Facebook revealed that some people feel that she shouldn’t be using a picture of her son, Dashiel (or also known as Dash, for short). Also, others felt that she was being too harsh and her actions were uncalled for.

Besides blogging, Eunice, a soon-to-be graduate of Temasek Polytechnic, is also active on her Youtube Channel. Her mixed Chinese and Peranakan looks proved beneficial to her modelling career as she was given a chance – for the second time – to fly to New York City (NYC) for a Sunsilk photoshoot. She was also casted in Jack Neo’s latest 2014 movie, The Lion Men.

The Singapore Ambassador for Sunsilk, tried to bring the boil down to a simmer with mention of the Instagram incident in her latest NYC rendezvous blogpost, where (at the end of her entry) she expressed gratitude to all the encouragement she has received.

This mini episode brings to surface the politics in the blogging community in Singapore. For a while now, Singapore bloggers have stayed out of the limelight of mainstream news, whereas earning more attention are Youtubers in the likes of Tosh Zhang.

Instead of forming a more close-knit blogging community between veteran and novice bloggers, could this incident be reflective of the red sea that segregates our local bloggers from one another? Shouldn’t bloggers be united with their love and passion for blogging instead?

One thing is for sure, we at Vulcan Post do hope that this fiasco or misunderstanding between the two parties can be settled amicably.

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