This might be the best Black Friday deal of the day — Cards Against Humanity is taking $5 right now on its site.

And what do you get in return, dear consumer? Nothing. Nada. Zip.

They write, “On Black Friday, everybody is selling something. We’re the only company to offer the superior Black Friday experience of buying nothing.”

As of now, over 30,000 people have given $5 to the game makers. Of course, they add that they will announce what they’re going to do with that money soon.

Well played, Cards Against Humanity. You win Black Friday.