The Scotch Whisky Arseociation have revealed a new ‘flavour-led’ geographical categorisation of Scottish whisky for 2016. The map – which took over nine months to develop – was designed by a team of more than thirty of Edinburgh’s finest marketing undergraduates and anyone else who was willing to work for no money. It details the various regions of Scotland by dominant ‘house character’.

The SWA’s director of dream trampling – Murdo McClafferty – said:

The old ‘region’ thing is so 2003. There’s ne’ery a bawbag in all o’ Scotlandshire that ken’s his Lowland from his Highland these days. This is a bold new vision of Scotch Whisky for 2016, it’s rad, it’s here, it’s potent, it’s sexylicious and it’s now! And, let’s be honest, it’s pretty accurate… hashtag bravenewscotland hashtag tartan hashtag sexy hashtag map hashtag whitwegonnaedaewiawthatvanilla?!?