I’m Molly Matilda, and I’m a big-time influencer. I’m also a boss babe, a hustler, and, if someday I find myself short on content, I feel I could very easily become a mom. If you’re just starting out and looking to become an influencer like me (undoubtedly the best kind of influencer to be, as I have worked with some huge brands and done major collabs), here are my top tips:

Follow your passion. Some people start Instagram feeds because they love fashion, food, fitness, or beauty. BORING! For me, it was none of the above. When I really dug into what it is I’m truly passionate about, I realized that it’s not inspiring people through my creative outfits or positive mantras about personal well-being. What am I most deeply passionate about? Authentic brand partnerships. That’s what makes my feed so raw, and so real, and people definitely respond to that. You need people to respond to that, otherwise brands will NOT want to work with you.

Engagement with followers. I get amazing, personal comments every day, which vary from heartwarming (“loves it!”) to heartbreaking (“so cute!”). I cherish each and every emoji in my comment section, whether it’s from a local wig company’s account or a fellow hashtag enthusiast. Comments are like that Arthur Miller play—they are all my sons. Respond to them!

Consistency is key. Every piece of content I put out in the world is an ad for a brand, whether it’s a picture of me just waking up (next to a tub of delicious Jif) or a story ranting about slow walkers (who would be walking much faster if they bought Skechers, like the ones I’m always wearing!). It is imperative that you stay fresh in your followers’ minds, so they never forget that they should be buying the things you’re posting about.

No one cares about your personality or point of view!! I can’t stress this one enough. People don’t come to my page to see my unique take on fall fashion or overnight oats. They come to my feed to be whisked away to a gorgeous, magical world where they don’t have to wonder, Is this an ad? Because the answer is always yes! These are all #ads!!

Shame is for the weak. Personally, I never feel shame. If I did, my followers wouldn’t know that they can use my code #MOLLY for seven per cent off a sweet potato at Trader Joe’s (this week only, with a minimum five-hundred-dollar purchase).

Try to have fun with it! Remember: Instagram was invented to make our pictures look old, but now it’s an app that performs facial recognition and tracks our whereabouts. There’s nothing more fun than that!

Don’t compare yourself to other influencers. You do your #spons, and they do their #partnerships—everyone is different. That’s what makes Instagram so beautiful. On the other hand . . .

You’re NOTHING until you’ve worked with Fab Fit Fun.