On the release day of the latest 11th volume of Kohei Horikoshi's Boku no Hero Academia/My Hero Academia shonen action manga in Japan, November 4, Shueisha started screening a 50-second special PV on the street vision in front of the Shibuya Station in Tokyo, then also posted it on their official Manga-Net YouTube channel. The PV will be screened several times a day till November 10.

Special PV (Warning:this clip contains spoilers of the story in the volume)

11th volume cover

The street vision in front of the Shibuya Station

Ad displayed at the station

Message from the manga author for the volume

via: "My Hero Academia" official Twitter