Grape varieties that taste like lollies, could be growing in Australian vineyards soon.

The new flavours are being bred in the United States using the genetics from Native American grapes.

Professor John R Clark, from the University of Arkansas, says he and fellow researchers have already bred a grape called 'cotton candy' which is available in US and UK markets.

"It has really caught the attention of American consumers that have tasted it," Professor Clark said.

"You put it in your mouth and you know you are having a new experience."

Professor Clark says 'cotton candy' or 'candy floss' as it is known in the United Kingdom, is a hybrid of an Arkansas grape crossed with a Californian grape.

He says there is a lot of interest in the United States in using genetic modification technology in food, so called 'franken-fruits', but he says that's not the case in his work.

"It's the traditional breeding method, there is no GMO by definition in this, it's much like breeding that's gone on forever."

Professor Clark says their may even be implications for the new variety in health promotion and controlling obesity.

"You know in the United States they're very interested in health and fruits and getting away from candy and things like that.

"So I can't think of anything that would be handier."

Professor Clark says the 'cotton candy' grape captured so much attention in the United States that it was featured on the high rating Good Morning America television program.

"As a fruit breeder I'm interesting in creating something that I like, say that puts smiles on faces."

"If everyone's smiling the profits take care of themselves."

Professor Clark made a presentation on novel grape flavours at the International Table Grape Symposium held in the Mildura, Victoria recently.