LONDON - MAY 12: Ingvar Kamprad, founder of IKEA, is seen after being presented the Lifetime Achievment Award by Princess Victoria of Sweden at the Swedish Chamber of Commerce Centenery Celebrations on May 12, 2006 in London, England. (Photo by Chris Jackson/Getty Images)

And we don't mean the local church. It is an astonishing but sobering fact that people are twice as likely to flock to their Ikea store than to church on Sundays. The only service they partake in takes place in front of a cash till, not an altar.