The site compares the two major parties' policies on broadband, marriage equality, climate change and economic management, and favours the ALP over the Coalition. Fairfax Media's election coverage “For f---'s sake Australia. If you vote or preference the LNP you'll be voting for the far right wing and a whole big f---ing world of pain and embarrassing stupidity,” the website reads. Mr Richardson said the rant received over 200,000 Facebook “likes” in its first 24 hours and web traffic crashed his server. The digital design creative director said he was not a member of any political party, but felt frustrated that Labor's messages were not cutting through.

“I felt compelled to just bloody well say it in a bit of tongue-in-cheek sweary rant,” he said. “I figured that humour is a better way to communicate than super serious political stuff that seems to just turn people off.” But Mr Richardson said his internet service provider received a complaint from a man who purported to be from the opposition's legal team and requested his personal information. Mr Richardson agreed to allow the ISP to divulge his details so the website could remain online. “The person who contacted my ISP representing himself as being from the Office of the Leader of the Opposition had his mobile phone number detailed in the footer of the email that was sent to [my ISP],” Mr Richardson said.

“This was the same phone number that called me approximately half an hour after my personal details were divulged to him by my ISP, and when I asked where he was from he said he was 'just a punter'”. Mr Richardson said the caller made veiled threats relating to his career. “Nothing explicitly threatening, but the intent was clear, and the fact that he represented himself to me as 'just a punter' and to my ISP as being from the LNP is pretty bloody dodgy.” Mr Richardson said the caller's LinkedIn profile listed the Office of the Leader of the Opposition as a previous employer, and the Brisbane office of a national law firm as his current employer. Mr Richardson asked that the names of his ISP and the law firm not be published in order to avoid adding more “fuel to the flames”.