Men are entering The Sun’s ‘Bust in Britain’ cleavage competition to make a feminist point Bust In Britain is an annual competition run by The Sun in search of the “best boobs in the country”. People entering […]

Bust In Britain is an annual competition run by The Sun in search of the “best boobs in the country”. People entering can win £5,000 and a photo shoot in Ibiza.

Level Up, a group of feminist campaigners founded in 2016 has encouraged a handful of men to enter the competition, in attempt to shed light on how out dated the entire thing is.

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Speaking to i Carys Afoko, Executive Director at Level Up, said that when she first spotted Bust in Britain on page 3 of The Sun her heart sank. “The Sun has such an old-fashioned idea of beauty: if you aren’t a skinny, white woman with big boobs you don’t make the grade”.

Old fashioned

She described the competition as out of date and old fashioned. “If the Sun wants to keep running it they should make it more relevant to modern Britain.”

Afoko said Level Up checked the rules for the contest and saw that it doesn’t stop men and non-binary people from entering. “So we’re encouraging people from all walks of life to submit selfies. We want to bring The Sun’s competition into the 21st century.”

The team has sent their campaign to The Sun but they haven’t heard back from them yet. She said that the campaign’s main goal is to show that beauty comes in all shapes and sizes and we should celebrate that. “It’s time The Sun got with the programme and encouraged everyone to feel positive about their bodies.”

Ridiculous poses

One of the volunteers from the Level Up campaign is 30-year-old Dewi Asianab from London. He told i “The selfie pose had to be ridiculous. I’m not sure how I’d have kept it serious, but the feedback has all been really positive. Which is surprising, given this is the internet.”

Although his pose was ridiculous, Asianab said that the campaign is important. He added that the competition and traditions like The Sun’s page 3 are a disgrace.

“The Sun can attempt to spin it however they like, but one glance at the comments section on any of the Bust in Britain pages tells you all you need to know,” he said. “There’s no excuse for constantly objectifying women in a ‘newspaper’ in 2018. If we can’t level the playing field one way, this is just a fun attempt to tip it in the opposite direction!”

Afoko added: “Of course all the guys have submitted their selfies, so we’re keeping our fingers crossed that one of them will be crowned the 2018 Cleavage Queen.”