So I like to think of it as have fun. And our conferences, when we go to our big conferences, it’s always our final remark to our staff: "Go out, wander around, see what other people are doing, have fun." And I have heard others say you’ve got to sell. We don't say that. We say, "This is a great opportunity to learn a lot and to have a lot of fun."

Ferral: And you said that idea is freeing, in a sense?

Faulkner: I think so. I think that and I think the other thing that's freeing is we're very careful to teach our people about honesty. And I think that's freeing, too. At least I have been told that. Everybody knows that you shouldn't lie, but I think that to not omit something important, to never mislead, to not allow someone to make a conclusion that is false without correcting it.

Those are the things that we teach our people to do. And I think that really also frees them because they know they are supposed to be always truthful. And although it seems so basic, it isn't as basic as it seems.

Ferral: We know you have to leave, but if you have anything else to say or want to talk in the future. I care a lot about being accurate and fair. I really believe in the power of a story, that’s why I do the work that I do.