NHL superstar Alex Ovechkin is poised to play with the big boys of the sports endorsement world.

The Washington Capitals left winger announced an endorsement deal with Procter & Gamble's men's grooming company Gillette on Tuesday.

Ovechkin will appear in ads and serve as a "brand ambassador" for Gillette. Some of Gillette's other endorsers include Tiger Woods, Derek Jeter and Roger Federer.

Meanwhile, the NHL and Cisco announced a deal to market flip cameras featuring the logos of the league's 30 teams on Tuesday. Center Evgeni Malkin of the Pittsburgh Penguins will star in ads asking the question, "Do You Flip?"

-- Michael McCarthy