Ten unique hotel brands for every type of developer and market

At Best Western we know that every traveler is different, with varied needs and demands. That's why we offer a well-rounded selection of hotels with different features and amenities - enabling owners and developers to find the right hotel product to fit their market.

Best Western® Our timeless flagship midscale Best Western hotels offer an exceptional value with the comfort of home and the amenities to ensure a restful and productive stay. Breakfast always available to start the day

Free high-speed Internet service

Business center with copy and fax service Learn More

Best Western Plus® Our upper-midscale Best Western Plus hotels focus on providing guests with that little something extra. Here travelers will enjoy all the features and services of Best Western, along with upgraded amenities, higher-quality furnishings and enhanced style and comfort. Classic or contemporary exterior and welcoming lobby

Upgraded interiors and stylish bath amenities

Breakfast always available to start the day Learn More

Best Western Premier® Each Best Western Premier offers the guest the chance to experience Best Western in a whole new light. Our upscale hotels offer a truly refined atmosphere and style, with deluxe amenities and features, along with superior comfort and service for a truly memorable stay. High-end guestrooms and suites

On-site dining and lounge/bar

Modern amenities and features Learn More

Executive Residency by Best Western® Executive Residency is an upper-midscale prototype that offers the perfect combination of hotel and home for an enriching extended stay experience under the iconic Best Western brand name. 84,000 sq. ft. prototype (1.9 acres)

86 extended stay studios and suites and 97 parking stalls

Offering moderate food and beverage service Learn More

Vīb® Introducing Vīb, Best Western International's new vibrant and stylish boutique concept - a cost-efficient urban design with hyper-connected public spaces. Designed to meet the needs of today's connected traveler

Cost-effective to build and operate

Flexible plan for new build or conversion Learn More

GLō® Presenting GLō, an innovative new boutique hotel brand for the broad midscale market, offering savvy travelers the best in value, design and comfort. Flexible design for new construction works with a variety of sites

Fresh, cost-effective multi-use design of public space

Streamlined design maximizes guestroom space Learn More

SadieSM Sadie is an upscale prototype that offers the perfect combination of hotel and home for an enriching extended stay experience under the iconic Best Western brand name. Upscale primary market hotel

No artificial rate ceiling compared to traditional brands

Profitable F&B component Learn More

AidenSM Aiden is an upper-midscale prototype that offers the perfect combination of hotel and home for an enriching extended stay experience under the iconic Best Western brand name. Upper-midscale secondary market hotel

Customize your hotel with authentic local flair

Increase RevPAR/ADR with upscale hotel repositioning Learn More

BW Signature Collection® by Best Western The BW Signature Collection by Best Western is a collection of upper-midscale hotels that share our commitment to delivering an exceptional and unique travel experiences around the world. Pay-for-performance business model

Access to Best Western's $1.8 billion global reservation system

Participation in Best Western Rewards, with nearly 30 million members Learn More