Geniecast works like this: Clients buy a program matching their needs and price. An Internet link is then sent to set up the videocast, which can have as many as 300 connections in different locations. As a result, businesses with global locations may participate simultaneously in a live conversation with an expert.

“As a producer for 25-plus years for major companies and organizations, I saw firsthand the increase in demand for just-in-time learning and easier, more affordable access to great content,” company founder Keith Alper said in a release. “We set out to break barriers, democratize content and foster human connectivity and I think we’ve done just that.”

Geniecast and Maryville University will produce a series of live two-way video events for students, alumni, academic departments and special events, Alper said. Attendees will be able to take part in person or from anywhere through devices with an Internet connection.

The 555 Washington building is on the National Register of Historic Places. Tenants include Unisys Corp., an IT company, and the Bar Association of Metropolitan St. Louis.

Alper, a longtime marketing executive in St. Louis, said the city is the best place for Geniecast.

“When we began talking about bringing this concept to life we knew St. Louis was the natural home for Geniecast headquarters,” he said.

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