It’s the product no one asked for, but that every dog owner will now receive for Christmas: special non-alcoholic beer for dogs that makes their bums smell better.

Right.

Bottom Sniffer is a non-alcoholic, non-carbonated beer designed to please the palettes of dogs.

It contains a delicate blend of herbs and dandelion & burdock, so it should taste quite nice. For dogs, anyway.

Oh, and it’s meant to make their bums smell better.

Not to please us, to be clear. It’s meant to give dogs the confidence they need to go forth, meet new dogs, and make a connection – through their butt-sniffing ritual.