But the collaboration between Vans and the Warped Tour has run its course.

“We’re going to make this a part of Vans history and always hold it up as a really, really important part of who we are,” Mr. Palladini said. “It’s just the right time to put a bow on it and say thank you to all the bands and all the fans that made Warped Tour was it is.”

“One Big Family”

Vans was already synonymous with southern California skateboard culture in the 1990s when the Warped Tour started, thanks to the sneakers’ sticky soles. (They have good grip.) But the tour’s national popularity helped establish Vans as a punk brand, and that image has made the company incredibly appealing, especially to shoppers ages 16 to 34.

In 2004, when Vans was acquired by VF Corporation — which owns JanSport, Timberland and the North Face — it was making about $325 million in sales a year. This year, Mr. Palladini said, Vans is on track to surpass $3 billion.

The first Vans store, which was known at the time as the Van Doren Rubber Company and opened its doors in Anaheim, Calif., in March 1966, was a much humbler affair. It was founded by Paul and Jim Van Doren, brothers who would take custom orders and manufacture shoes on site. Eventually the shoes’ waffle soles attracted skateboarders, and in 1976, Tony Alva and Stacy Peralta — pro-skaters who were immortalized by Victor Rasuk and John Robinson in the 2005 film “Lords of Dogtown” — designed the Era, a low-top sneaker that became a Vans classic.