The National Rifle Association debuted the third season of its web series Noir with the claim that singling out assault weapons for bans is a “form of tactical Jim Crow-style segregation.”

Launched in 2014, Noir is the flagship program in the the NRA's “Freestyle” network, a digital platform that seeks to attract a younger audience to replace the NRA's aging demographic. The show is hosted by Colion Noir, a popular gun blogger turned NRA News commentator, and is sponsored by gun manufacturer Mossberg.

During the show's July 22 season debut, Noir warned about the prospect of a future assault weapons ban following a high-profile shooting, and claimed that selecting which guns fall within a ban is a “form of tactical Jim Crow-style segregation -- where if you don't shoot that kind of gun, you don't care what happens to it -- that will cause us to all lose our rights.”

“Ironically, most guns are separate but pretty equal,” Noir added.

NOIR: Let's not forget that in '94, the assault weapons ban would have banned all of these guns, the same ban they tried to reinstate in 2013. I can see the hunting guy in his fluorescent orange-colored Gucci hunting vest shrugging his shoulders like, “I give two shits about a tactical AR[-15],” not realizing that all it takes for them to want to ban his beloved gun of choice is a D.C. sniper copycat and a bunch of clueless anti-gunners realizing that the .30-06 [caliber round] can punch a hole through space and time. It's this form of tactical Jim Crow-style segregation -- where if you don't shoot that kind of gun, you don't care what happens to it -- that will cause us to all lose our rights. Ironically, most guns are separate but pretty equal.

This is not the first time an NRA News commentator has invoked racist Jim Crow laws when talking about guns. During a July 2014 commentary, NRA News commentator Dom Raso claimed laws relating to the buying, owning, and carrying of firearms are “equally as unconstitutional” as Jim Crow laws.

The NRA was also widely derided in January 2013 after a past president of the organization said on NRA News that the assault weapons ban proposed after the Sandy Hook Elementary School mass shooting was like racial discrimination because “banning people and things because of the way they look went out a long time ago. But here they are again. The color of a gun. The way it looks. It's just bad politics.”