Gamer Ammo /’geɨmər,æmoʊ/, noun, 1. an organization dedicated to meeting the needs of gamers everywhere by implementing the gamerchain 2. an Ethereum Classic-based crypto asset which powers applications allowing gamers to take true ownership of their digital assets.

At Gamer Ammo, we subscribe to the notion that the sweetest sound in any language is your own name. Names have a profound ability to plant a flag, stake a claim, and to define a space. To name something, whether it be your child, yourself, or your own business, is a performative and declarative act. To name a thing is to give birth to it — to reify it. If we can’t call a thing by its name, how are we supposed to talk about it?

Names are very important to gamers. As gamers, we are familiar with picking a username or creating an avatar. These things become our identity as we pilot our characters through the games we play. When launching a company with the aim of meeting the needs of the various participants in the gaming industry, the name of that organization ought to receive the same careful consideration as my own tag.

To name yourself is an act of agency: you are declaring ownership of your own being and the space you occupy. Psychiatrist Thomas Szasz had strong notions about the act of naming; his libertarian philosophy saw him aligned with energetic ideas about self-ownership.

The struggle for definition is veritably the struggle for life itself. In the typical Western two men fight desperately for the possession of a gun that has been thrown to the ground: whoever reaches the weapon first shoots and lives; his adversary is shot and dies. In ordinary life, the struggle is not for guns, but for words: whoever first defines the situation is the victor, his adversary, the victim…. In short, he who first seizes the word imposes reality on the other; he who defines thus dominates and lives; and he who is defined subjugated and may be killed.

— Dr Thomas Szasz, The Second Sin, 1973

Most people and organizations have strong feelings about their names. The sentiment expressed above distills to “define or be defined.” This is a powerful idea. From this view, Gamer Ammo draws its name: We are an organization with the mission to empower and arm gamers with an ample supply of ammunition so we can play hard, play well, receive compensation for our efforts, and even become professional gamers with enough determination.

I am writing today to christen Gamer Ammo. We’re here to pick up the metaphorical gun, fire the shot heard ‘round the world, make our competitors quiver, and stake our claim.

Gamer Ammo is a gaming and fintech startup building the gamerchain on an Ethereum Classic framework. We’re focused on delivering value to the various participants in the gaming industry. We’re not in the business of creating a lopsided environment which caters only to game developers or bandying about the word “blockchain” for extra karma.

In fact, our exclusive locus of interest is the gamer. We focus on ensuring gamers, who are the agents powering the entire industry, feel they are at home on our platform. Gamer Ammo has accepted the mission to offer gamers an environment where they can access the latest news and insights on the games they love and a secure platform which provides value. We’re here to be an asset to streamers, coaches, marketers, and gamers writ large. Further, it is our intention to reduce the barriers to “going pro” by making it easy for gamers to earn money doing the activities they engage in daily.

The Ethereum Classic-based cryptocurrency powering these applications is called gamerammo and will, in due course, become accepted as in-game currency with which game developers will reward players for their achievements. As adoption grows, gamers will relish in the liberty espoused by Dr Thomas Szasz throughout his life: self-ownership. They will have the freedom to take their assets from one game to another or even to convert them into an external crypto asset or fiat currency. In this way, the avatars and characters that gamers pilot through fantastic worlds will become valuable extensions of themselves, not mere digital representations with pockets full of funny money.

There may be other gaming organizations on the blockchain scrambling about on the dusty ground for Dr Szasz’s metaphorical gun at the present moment; Gamer Ammo has the distinct edge of being the first in the space to declare our presence as being defined by providing real value to gamers.

We’re Gamer Ammo. We’ve planted our flag and fired our first shots.

Now it’s Time to Reload. Join us on Discord or visit us online.