London (CNN Business) Google has been accused of misleading Australian consumers over how it collected and used their personal location data, adding to growing regulatory pressure on the company around the world.

The Australian Competition and Consumer Commission (ACCC) filed a lawsuit against Google on Tuesday, alleging that the company "engaged in misleading conduct and made false or misleading representations to consumers" related to location data.

Google GOOGL Regulators around the world are subjecting Google to increased scrutiny over its search and data practices. The European Union has gone after the tech giant with tough new regulations, court battles and massive antitrust fines.and its parent company, Alphabet, are also involved in a broad antitrust review launched by the US Department of Justice

The lawsuit filed in Australia is the first major court case resulting from an 18-month inquiry into tech platforms such as Google and Facebook that recommended more regulation for tech companies and efforts to improve competition in media.

The regulator claimed that on-screen messages on Android mobile phones and tablets made it seem as though users had stopped Google from collecting location data even though they hadn't.

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