The Minecraft community is one of the most video-centric gaming groups online, with hundreds of thousands of players routinely streaming and sharing gameplay and mods through YouTube and Twitch without issue. Nintendo, on the other hand, is one of the most restrictive game publishers when it comes to video, with a history of taking videos of its games offline and threatening to shut down livestreamed tournaments. It has also had problems sharing ad revenue with video creators.

When those two sides effectively merged through the recently released "Super Mario Mash-Up Pack" for the Wii U version of Minecraft, problems were bound to arise. And arisen they have, with a number of YouTubers publicly complaining about Nintendo making copyright claims on their Minecraft videos.

The issue appears to stem from the game's use of Super Mario 64 music, which is actually included as part of the Mash-Up Pack but still triggers a copyright match with the original Nintendo 64 game. One memorable video response from a Nintendo streamer urges the company to "stop trippin'" about the Minecraft videos. "It's like Nintendo doesn't want us to play their games. Don't play them because we don't want you to show them on YouTube. We don't want anyone else to see how great and wonderful the gameplay is..." the streamer says in his best mock Nintendo imitation.

To its credit, Mario Mash-Up Pack developer 4J Studios responded quickly, saying on Twitter that "we're hearing reports of copyright strikes on Super Mario Mash-Up videos. We were assured this wouldn't happen. Following up with Nintendo." In responses to other users, the developer said that "Nintendo are going to investigate and resolve" these copyright issues.

Even with a quick resolution to what appears to be an honest mistake, though, the current copyright claims highlight a severe culture clash in the modern game industry. It pits companies that are embracing social video sharing and those that are reflexively trying to shut that sharing down. In any case, when you share gameplay videos online, it's important to remember that you're taking advantage of an opportunity that can always be rescinded at the game maker's inclination