We have received a lot of questions from our community about the planned marketing campaign for the current phase of the token sale. In this article, we will outline our strategy up to the end of this year.

Photo by Helloquence on Unsplash

Firstly, from the beginning of November, we will have five months to raise approximately 870,000 USD to finance the Tixl project until the mainnet launch. The fundraising will be the most critical focus over the next few months (besides finishing the Tixl prototype).

Preparation

We want to ensure all of the fundamentals are in place, so we are currently spending time on the preparation phase.

Document Preparation

Currently (October 21), we do not have any marketing campaigns that are active. That’s not for lack of ideas or because we don’t have people that want to work with us. Instead, its due to the fact we want to have our business documents perfectly prepared. We don’t want to waste any budget on marketing without having this documentation complete. These documents include our pitch deck, our executive summary, and our whitepaper. We are happy that our advisors, and the community as a whole, is helping us with feedback and optimizing text. In addition, we are incorporating a redesign of the pitch deck and executive summary to make it look more professional.

Website Preparation

As well as the document preparation, we have been working on the website. The changes might not seem huge but the work on the HodlersClub and the ICO processing, in particular, have taken a lot of time. We could outsource the website development, or hire somebody specifically to take care of it, but we are focussed on saving costs where we can. For this reason, we are developing the website with the help of people that are not working on a salary, but are motivated by their Tixl holdings.

Marketing Campaigns

Once our preparations are complete, we will launch the marketing campaigns. These will be a mix of direct investor approaches, influencer marketing and public relations.

Direct Investor Approaches

With the upcoming launch of the prototype, getting listed on Binance DEX and having a solid concept for becoming a well-known digital asset, we now have a good base for approaching larger investors. Starting in November, we will approach as many family offices, VCs, wealthy people from our network and other investment funds as possible. Don’t expect any announcements on this front in the near future. Negotiations on private investment deals can take weeks, or even months, until they are finalized. We may, however, share some stats about the progress of direct investor approaches. We will be using Pipedrive to structure our sales activities.

An important event that will allow us to make direct investor approaches is the upcoming Global Family Office Investment Summit in Dubai on November 23–25.

Influencer Marketing

Our experience with the first two token sales phases has proven that working with influencers, especially on YouTube, can be very effective for sourcing new investors. With this knowledge, we will again look to work with crypto influencers during phase 3 of our token sale.

As we close deals with influencers, you’ll see the resulting videos soon after. Some influencers will promote Tixl for free, some for traditional payments and some for Tixl tokens. Tixl tokens paid to influencers will always be with lockup periods.

Public Relations

In phase 3 of our token sale we want to achieve more recognition from the public/non-crypto media. We will be pitching to magazines that are targeted at high-net-worth individuals first. We may start in Germany because we’ve got a home advantage. We’ll share any of these public articles as soon as they are published. Don’t expect a large number of articles over the next weeks or months, press releases can be expensive and need to be aligned to the budget.

Parallel Background Work

Alongside the marketing campaigns, we will continue to work on the prototype and also on other projects that will enhance the marketing and promotion. For instance, the Tixl Global Reserve (as mentioned in our Status Update #3), and the fully tracked coinmarketcap.com listing are both still part of our roadmap.

Conclusion

From our token sale phases one and two, we’ve got a good feel for what marketing works and what doesn’t. We’ve learned that random email marketing, buying banners or doing large airdrops might bring traffic but does not generate many token sales. So far, we have built Tixl from nothing to having more than 3,000 token holders and over 30,000 people signed-up on tixl.me. With fundraising round 3 our goal is to take these numbers to the next level.

Future Updates

We want to make our marketing progress as transparent as possible so will provide a recap at the end of November. In this recap we will report on what has happened over the month and how effective it has been.