When two brothers and their friend opened a Brooklyn-based apparel company, all they aimed to do was sell sustainably sourced consumer goods. But in the process, they ended up with the Holstee manifesto and started a movement encouraging people to take back their lives and live them in the fullest possible way. Every time I watch this video, I fall in love with LIFE all over again. Finally, a place where I can spend money and feel good about where it's going.