Florida will soon become home of a new concept in beer brewing – a dedicated brewery for hire facility called Brew Hub. The model is not dissimilar to contract brewing, a practice in the brewing industry of brewing another brewery’s beer using excess capacity. This allows a brewer in another part of the country to break into a market without straining their existing facility to do so.

The new company was founded by a former Anheuser-Busch executive and is based in a western suburb of St. Louis. The first of the company’s planned breweries is planned for Lakeland, Fla. along the I-4 corridor perfectly positioned for easy distribution throughout Florida and the Southeast. The new facility will offer all the amenities of a large commercial brewery with the ability to brew beer to demanding specifications. The company has even hired a brewmaster of impressive pedigree to watch over the process, Paul Farnsworth.

According to the company’s website, the Lakeland brewery is already under construction, but now completion date is listed. It does provide that the plant will have an annual capacity of 75,000 barrels along with full packaging, laboratory, marketing and distribution support.

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