Belle Delphine seems determined to ruffle some feathers. The cosplayer, who has 3.8 million followers on Instagram, has been blowing up on social media lately thanks to a variety of high-profile trolls on her audience of thirsty men.

Two weeks ago, Delphine made headlines after posting an Instagram photo where she promised fans she would upload a Pornhub video of herself if the picture got a million likes. Lo and behold, the photo got nearly 2 million endorsements. Delphine technically honored her agreement, but it wasn’t what fans were expecting at all.

In one video titled “Belle Delphine strokes two BIG cocks,” the social media star pets chickens for a little under a minute. In an upload where she claims she gets double penetrated, she sticks two cigarettes up her nose. But the clip that got the most attention had to be “PEWDIEPIE goes all the way INSIDE Belle Delphine,” where the pink-haired troll proceeds to slowly eat a photograph of the biggest YouTuber on earth. As of this writing, the PewDiePie video has over 345,000 views from confused and amused fans.

“My disappointment is immeasurable and my day is ruined,” one Pornhub commenter wrote.

After pulling a hilarious fast one on Pornhub, Delphine has once again gone viral with the addition of a product to her storefront. “GamerGirl Bath Water” is exactly what it sounds like: the remains of what Delphine uses to clean herself.

Delphine is selling it for $30, though she warns people to be careful with the liquid. “This water is not for drinking and should only be used for sentimental purposes,” the page reads. Delphine did not respond to a request for comment, so we don’t know how many people are actually purchasing the bottled water. It’s also unclear whether she’s allowed to sell something like this, given that the merch is branded with a logo belonging to Overwatch’s D.Va.

Perhaps this seems like a strange thing to do, but it’s very similar to the phenomenon of sex workers selling intimate items, such as panties. According to OneZero columnist and sex commentator Lux Alptraum, people have been known to buy things ranging from lingerie worn in a photo shoot to outfits worn in a porn scene. Some people have also asked her if they can get her used tampons, as well as feces.

“I’m sure with a lot of these things, there’s masturbation involved,” Alptraum said. “The individual consumer has individual needs,” she continued — which is to say, it’s hard to give a general reason as to why someone would be interested in buying stuff like this. Fetishes are likely, but it’s also possible that people purchase these objects precisely because they are personal. And something doesn’t need to be salacious to fulfill that requirement.

“I think one of the main reasons why people buy these things ... is because of this desire for intimacy with this person,” Alptraum said. “And even if you know it’s transactional, there is this sense that, yeah, you get to smell this person’s genitals. You get to know that their naked body touched this water. You get to experience a part of them, and it’s something you get to keep and own however you choose to consume it.”

Would people actually pay $30 for soiled water? According to Alptraum, that price point is actually on the lower end of what people charge for panties, so it’s entirely possible. “I think she could have gone higher,” Alptraum says.

What’s curious about Delphine’s side hustle here is that it seems to be a mixture of business and next-level performance art. In the video advertising the bath water, she outright calls this a stunt. And if you look at her wider Instagram oeuvre, Delphine’s work is defined by her willingness to go there. The result is as strange as it is funny.

One short Instagram video, for instance, has Delphine playing around with an octopus wearing googly eyes while she sits in a freezer. In the longer YouTube video for the act, she kisses the octopus and calls it her best friend, even pretending to cook, play games, and shower with it. It’s a borderline unhinged riff on tentacle porn fetish, where she appears to be poking fun at the people consuming her content. It’s almost as if she knows she’s going to get sexualized by viewers for being a “real gamer girl” anyway, so she might as well have some fun with it — and maybe make some change while she’s at it. It seems to be working, too: At least one man says he’s spent $2,500 on Delphine’s Patreon in exchange for a personal Skype conversation.

“I am all for people making money off of shitty dudes,” Alptraum says.