Now that’s not to say that pre-Quartz it was a golden age; there were just as many canny, avaricious, amoral retailers and quote unquote brands before 1969 as before, but there were also a whole host of companies making a whole bunch of products that were intended to provide, at a good value, a solid answer to a practical need of the average watch owner that wouldn’t break the bank. One such company was Speidel – if you were watching TV in the 1970s you might remember their TV commercial, although they happily used celebrity pitchmen as well as irritatingly memorable jingles where they could find them. Here’s Peter Lorre, maybe better known to you as the child murdering serial killer from Fritz Lang’s M, or the elegantly sociopathic Joel Cairo from The Maltese Falcon. Behold him now as “The Destroyer” – of watch bands. Has he met his match in the Twist-O-Flex? Let’s watch.