This is what a feminist looks like.

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Karl Stefanovic is a lot of things. He’s a manchild with an acute sensitivity to sexual puns. He’s one of the few people in the world to tell the Dalai Lama a joke. He’s a true blue hero who doesn’t mind going on air after a few bevvies, a totally hilarious prankster, and one of the nation’s few professional cat journalists. But now we can add one more line to his already stellar CV — Karl Stefanovic is a feminist.

Seriously.

According to a report from The Age, Karl has spent the last 12 months of his life dedicated to a super secret mission to expose sexism in Australian society. Again — this is not a joke. After becoming frustrated with the superficial standards his female co-workers were held to in regards to the way they dress, Karl embarked on an experiment to test these standards on himself. He wore the same blue suit every day. First for a week, then for a month, then for a year.

A FUCKING YEAR.

“Women are judged much more harshly and keenly for what they do, what they say and what they wear,” Stefanovic told Fairfax. “I’ve worn the same suit on air for a year — except for a couple of times because of circumstance — to make a point [and] no one has noticed; no one gives a shit.”

The only people who knew about the experiment aside from Stefanovic were his co-host Lisa Wilkinson and Sunrise host Samantha Armytage — the women who seemed to inspire Karl to take up the cause. Both Wilkinson and Armytage have been the target of unfair criticism about their appearance in recent times. The latter even suffered a rough onslaught of bullshit from The Daily Telegraph for dressing in seemingly regular clothes while doing normal, everyday activities.

“I’m judged on my interviews, my appalling sense of humour — on how I do my job, basically,” said Stefanovic. “Whereas women are quite often judged on what they’re wearing or how their hair is … that’s [what I wanted to test].”

Now, it seems the test was well worth his time. Though men’s suits are admittedly more difficult to tell apart than the varied cuts and styles of women’s usual dress, he’s got a point. The fact no one noticed proves that no one really cares. And, while that’s totally fine — there’s no real reason we should care what the host of a daily news-peppered infomercial chooses to put on his body — that standard should be applied across the board.

And, though every sane person in the world knows this, it’s exciting to see the point coming from such a prominent figure in the mainstream media. As Clementine Ford said this week following the movements against the socially exiled Redfoo, and the actually exiled Julien Blanc, it seems more and more people are confidently speaking out against this kind of injustice.

Maybe all of Karl’s pranks have been insightful comments on contemporary Australia? Have we been missing something? Someone please decipher his point in the video below. Please. Someone. Give meaning to the world again.

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