Sun Microsystems has unleashed Java Store at store.java.com. The purpose of this store is to give opportunities to developers to make money by showcasing their Java applications. Which they care about and develop in their own time. Currently store is in beta and available for US residents only.

Sun chief executive Jonathan Schwartz and Java creator James Gosling introduced the concept at the JavaOne conference.

“The objective is very simple: to give Java developers access to a billion consumers,” said Schwartz. “It solves the problem of how you get access to every customer in the world.”

Currently Sun is looking feedback on payment process. This store will be a great oppertunity to give financial benefits to developers and return for their efforts in developing Java apps.