"Research and Development is no longer responsible for research—it is now the responsibility of Sales and Marketing." In Mother Jones, University of Minnesota bioethics professor Carl Elliot writes about how drug research is becoming a farce, with Big Pharma gaming the system and turning what should be crucial studies of safety and efficacy into back-door marketing, carefully designed to never make their drug look bad. One key problem—we weigh the risks of human research against benefits to society, science and public health. What risks are you willing to take for a pharmaceutical company's marketing department?