With the Aadhaar card rapidly being made mandatory for everything from getting a mobile number to obtaining a driver's license, there's been a renewed rush in recent weeks to acquire the 12-digit unique identification number.

Disgruntled applicants have been flocking to Twitter to air grievances. Unfortunately, however, their tweets to @Aadhaar are not reaching the intended recipient.

One user discovered this when others attempted to reset the password of his Twitter account. His woes didn't end there as Twitter users often tag him while raising grievances about the government's ambitious project.

Why? Because his name is Aadhaar and his Twitter handle is @Aadhaar.



I wish I could but my Aadhaar card photo isn't as good looking as my Facebook pic https://t.co/QKUmXV2USa

— Aadhaar Sharma (@Aadhaar) March 31, 2017

The IndiGo pilot, as Aadhaar Sharma identifies himself on Twitter, is witty with his tweets. He knows that users mistake his handle for the government scheme Aadhaar, whose Twitter handle is named @UIDAI after Unique Identification Authority of India, the body that oversees the scheme's implementation.



Y r ppl trying 2 reset my paswrd?This is a pvt acnt ppl. Nt run by govt of India. Nd also plz stop tagging me in spam.#aadhaar #aadhaarcard — Aadhaar Sharma (@Aadhaar) March 4, 2017



Apart from the eponymous name, there's another similarity that leads to mistaken identity — the year 2009. The government launched Aadhaar in January 2009, the same year that the pilot created his Twitter account.



When your name and spelling matches a gigantic and contentious govt scheme... https://t.co/pjfF4yVsZU — R_Ganesh (@r_ganesh) March 30, 2017





Please tweeples, don't tag or spam @aadhaar

His name is Aadhaar, he isn't govt Aadhaar card.. or service.

Please spare him.. https://t.co/X8HQ5ojvKW — KilaFateh #INC (@KilaFateh) March 30, 2017

Some sympathetic Twitterati have even sought to educate peers on the social media platform that unlike @UIDAI, @Aadhaar is not a verified Twitter account with a blue tick symbol.

Some even invoke the Bard — William Shakespeare — and fail miserably.



What's not there in a name ? https://t.co/EDzbPWA3CN — Luttapi (@Luttapi2) March 30, 2017





What are the chances that @UIDAI themselves were trying to get access to this account? Entirely possible "try kar ne mein kya jaata" https://t.co/BLmzLIhsMZ

— Pudhe Chala Bhau... (@pudhechala) March 29, 2017

Irrational conspiracy theories also make their way. After all, social media spawns and thrives on it.