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NEW YORK – Playboy will no longer publish photos of nude women as part of a redesign of the decades-old magazine, according to a news report Monday.

Executives for the magazine company told The New York Times that the change will take place in March 2016.

The paper reported that the print edition of Playboy will still feature women in provocative poses, but they will no longer be fully nude.

Playboy editor Cory Jones contacted founder and current editor in chief Hugh Hefner recently about dropping nude photos from the print edition and he agreed, the Times reported.

The change represents a major shift for the magazine, which broke new ground when Hefner created it and featured Marilyn Monroe on its debut cover in 1953.

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But officials acknowledge that Playboy has been witnessing widespread changes. “You’re now one click away from every sex act imaginable for free. And so it’s just passe at this juncture,” said Scott Flanders, the company’s chief executive.