Of course, you can also develop digital strategies differently. With a consulting firm, you analyze trends and markets of the future. You will receive a 150-page final presentation and consolidate it into a vision. At the end there are general phrases such as “Digital Leadership in Finance”.

Commerzbank did the same. You saw the result in the video. With corresponding collateral damage: Employees don’t feel they have been taken along; in the worst case, resistance grows within the company. Using the swarm intelligence of employees ensures enthusiasm and acceptance.

When you give your employees the feeling that they are an essential part of the digital strategy, you reduce fears, motivate and inspire them.