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Apple's video "Perspective" (seen at top) is being criticized for copying the concept of OK Go's music video "The Writing's On The Wall" (seen at bottom).

(Screenshot from YouTube)

As the saying goes, imitation is the highest form of flattery. But for alternative rock band OK Go, they are not pleased with Apple's decision to copy their music video's concept.

Used in the event held Tuesday to introduce the new iPhone 6 and more, Apple's video "Perspective" is very similar to OK Go's video for their new single "The Writing's On The Wall," Mashable reports.

Apple's video was first presented at the very beginning of its event, that took place in Cupertino, California. Mashable says many may have missed the video because of technical difficulties that caused live stream failure.

Bloomberg Businessweek reports that OK Go's video has been viewed more than 10 million times since it first appeared on YouTube in June. Additionally, it won this year's Video Music Award for best visual effects.

While this may seem coincidental, Andy Gershon, manager of OK Go, says that is not the case. Gershon told Bloomberg Businessweek that the band held a meeting with Apple in April to pitch their visual concept as a potential video collaboration. However, Apple declined, and OK Go proceeded to produce its own video.

To make the situation even more sticky, Bloomberg Businessweek says Apple hired 1stAveMachine, the production company behind OK Go's video, to make the video for Tuesday's event. Furthermore, Apple also used the same director. "The videos speak for themselves, and you can draw your own conclusions," Gershon says.

OK Go continues to explore their legal options, Gershon added.

After watching the videos, what do you think? Leave your comments below.