"You don't just get on the phone to make a deal," Rosenfeld said. "A deal is about sitting at the dinner table for three weeks in a row and in the last five minutes, you say, 'Thank you so much for inviting me to dinner, would it be okay if I put my cable here?' That's how it works in Brazil. It's all about relationships, it's all about having the ability to navigate the bureaucracy of permitting and government issues - and doing it all legally."