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But not everybody is on Team Hopkins as she conducts her latest ridiculous experiment.

The rent-a-gob went head to head with body image teacher Natasha Devon on BBC Radio Ulster this morning, and in true Hopkins tradition (we all remember her being trounced by Peaches Geldof), she was steamrolled by her opposition.

The two ladies, who have very different views on obesity and the overweight, were discussing new studies that found that calling someone fat or giving them "tough love" will in no way make it easier for them lose weight.

Katie, who has gained four stone for new show Journey To Fat And Back, said: "I'm not lucky to be skinny, just as fat people aren't big-boned, they haven't got it from their mother, and it's not because their bedroom curtains are too light or dark.

"It's important to have tough love. It's important to stand in front of a mirror and say 'I'm fat, and I'm going to do something about it'."

However, Natasha, who is leader of the Self Esteem Team and founder of the Body Gossip education programme, had a few things to say about Katie's views and her latest TV stunt.

She said: "The point that Katie has missed is that everybody is different, and a person's body shape is determined by a number of different factors. It is in part determined by your genetics, by medical factors and your environment."

And rather than shaming the overweight by claiming, like Katie, that they just need to walk more, Natasha put some of the blame on the society we live in today.

She said: "It is no coincidence that the more obsessed we have become with dieting, the fatter we are getting. I think it is our culture of thin-worship and that so many people are caught in a cycle of yo-yo dieting.

"We have created, what I call, a bulimic society, where on one hand we are being bombarded with food-related imagery and told to eat eat eat, but on the other hand we're told we must be thin thin thin.

"What my work does is it gives people control back over their bodies, it allows them to listen to and trust their instincts so that they can create their own body rules. I don't shout at people, I don't judge people, I never ever call them fat, and that's why I think my approach works."

A bit more depth than "It's your fault you're fat", eh Katie?

We reckon the Apprentice star should really stop getting into debates with people that know a bit more about the subject than she does.

You can listen to Natasha and Katie's debate here from around the 38 minute mark.