You thought the dust had settled on #TheDress. But today, The Salvation Army in South Africa released what just might be the most harrowing take on the viral phenomenon—in the form of a domestic abuse PSA.

"Why is it so hard to see black and blue?" reads the headline.

Copy reads: "The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women."

Agency: Ireland Davenport.

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