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Liverpool have revealed talks are ongoing with interested parties regarding naming rights for the new Main Stand at Anfield.

The £260million redevelopment reached a major landmark this week when the 650-tonne roof truss was lifted into position.

Once completed, the project will add 8,500 seats and take the capacity to around 54,000.

Liverpool will continue to resist the temptation to sell naming rights for the whole stadium as they want to preserve the historic Anfield name.

But Mike Gordon, president of the club’s owners Fenway Sports Group, has reiterated the Reds are encouraging sponsorship possibilities regarding the new Main Stand.

And he said: “Candidly, we’ve had a lot of interest in this area from third parties.

“While Anfield will always be Anfield, we are in fact in the market for a naming partner for the new Main Stand.

“Thus far we have had a number of very interesting conversations encompassing a wide range of partnership options.

“In reality, any Main Stand commercial sponsorship will ultimately depend on what potential partners are looking to achieve from such a relationship.”

READ MORE: New roof truss lifted onto Main Stand at Anfield

Gordon added: “I believe we at FSG have been clear all along that we intend to be creative and bold in all of our commercial activities in an effort to generate more revenue, which in turn is used to increase funding to those parts of the club that help us win football matches.

“It is worthwhile to point out that these deals can entail complex discussions around a wide spectrum of possibilities, from naming rights and hospitality packages to bundling with other sponsorship opportunities across the club and under the right conditions, even to outright investment.

“The common thread to all of these options, or any other commercial activity of LFC, is that they must help to accomplish the goal of generating additional resources to invest in LFC in order to move the club forward and win trophies.”

With the stand remains on course for a completion ahead of the 2016-17 season, Gordon confirmed corporate hospitality sales – which make up almost half of the new seats in the Main Stand – have exceeded expectations.

And the FSG president revealed general admission season tickets will go on sale next year.

“We are delighted with hospitality sales thus far,” said Gordon.

“The high end executive packages sold out more quickly than we expected and we are now seeing very strong demand for the next level of premium packages that are for sale.

“Beyond the economic and competitive impacts, the additional seats will allow us to offer thousands more LFC fans the opportunity to attend a match at Anfield and provide a vastly improved matchday experience for those who are able to secure tickets in the new stand.

“All I can say about the new general admission season tickets being released is that it will occur sometime in 2016.”