Real Men Don’t Rent

There’s only one problem as the growing clothing rental market inches toward offering men’s wear:

Guys may not buy in.

By Jessica Testa and

Jan. 8, 2020

A little more than a decade ago, a pair of Harvard Business School students founded Rent the Runway, a platform for renting special-occasion evening wear that has since expanded to all kinds of wear: leopard-print blazers, bright red ski pants, Swarovski crystal necklaces and leather fanny packs.

By the spring of 2019, the company was valued at $1 billion and had spawned multiple competitors.

But Rent the Runway has never carried men's wear. Despite the popularity of renting, there are no companies of its size that offer men’s apparel. Because aside from prom or wedding tuxedos, men do not rent — for now, at least.

Why don’t men rent? Are they fearful that borrowed clothing carries the unsanitary residue of other men? Do they dread the logistical planning required to return a pair of cuff links? Or is it just that their renting options are so few and little known that they didn’t know they could?

The New York Times asked a dozen stylish men across the United States (and one abroad) about their attitude toward renting clothes. Nearly all were dubious, and not because of hygiene or laziness.