Captain America Movie Gets Title Change In Three Countries

The movie will now be called The First Avenger in 3 markets.

Captain America: The First Avenger will be getting a title change in some parts of the world later this year. The Los Angeles Times broke the news earlier today that the film would adopt the truncated title of The First Avenger in Russia, South Korea, and the Ukraine.

"The film “Captain America: The First Avenger” will have its title truncated to, simply, “The First Avenger” in those three overseas markets, according to Marvel Studios insiders. The choice was made by Marvel, Paramount Pictures’ international team and distributors in those three countries based on market research results. Those involved in the decision are being careful to frame the move as a matter of brand management and consumer awareness and not as a decision tilted by cultural or political winds.

"In private, Marvel insiders said that early on in the project’s planning there was talk that the title might need to be changed in numerous international markets but that there was a ”pleasant surprise” — the brand recognition of the comic-book superhero was so strong that it overrode those considerations in many places. That was not the case in Russia, South Korea and the Ukraine."

Though it could be argued that Captain America embodies more than just American ideals, the title could be seen as off-putting in some parts of the world. What do you think of this change?

