Ambrosus, a Swiss blockchain startup for the supply chain ecosystem, has announced that Mohammed Al Fardan will join the company as Head of the Middle East Region. He will be responsible for driving business development and strategic partnerships in the region.

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Angel Versetti, Ambrosus co-founder and CEO, said: “Inefficient, unethical and outdated, the problems associated with modern-day supply chains require a far-reaching, global solution. Given the scope of the Ambrosus project, an unwavering knowledge of the Middle East is fundamental in ensuring a successful roll out of the Ambrosus project in such an influential region.”

“Mohammed Al Fardan’s wealth of experience, specifically in operations and development in the Middle East, will underpin Ambrosus’ global presence in working towards our ambitious goal to revolutionize traditional supply chains through the adoption of blockchain technology,” added Versetti.

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Al Fardan was awarded the Entrepreneur of the Gulf region in 2014. He is the 7th generation of the Al Fardan family, a prominent trading family in the Arabian Peninsula since 1785.

“Ambrosus is actively developing a solution to a multitude of problems we face as consumers on a global scale and creating a product that utilizes the latest, cutting edge technology. The Ambrosus project is innovative, inspiring, and highly motivating, I am elated to join the team and play a role in delivering this revolutionary product to the market,” said Al Fardan.

Al Fardan has co-founded and managed a number of ventures in the fields of blockchain, cryptocurrency, global remittances, digital banking, e-commerce, jewellery, automotive, super-yacht management services, trading, travel and tourism, hospitality, IT, pharmaceuticals, fragrances, and luxury brands.

Joining Mohammed Al Fardan on the Ambrosus team is Nathalie Kazzi. With 15 years of operational leadership and project management experience in the Middle East, Africa, Europe, and Australia, Kazzi will take the role of interim COO. With an MBA from Chicago Booth, as well as implementing high-profile technology projects at a global level for Shell and SGS, Kazzi co-founded Decisive, a financial advisory firm.