Most days, ordering McDonald’s by delivery sounds a bit lazy, given that it’s only going to take you a few minutes to find your nearest one and load up on burgers and fries. But some days, even leaving your apartment for 10 minutes feels like an odyssey not worth the undertaking.

McDonald’s France and agency TBWA\Paris highlight that sentiment perfectly and with commendable minimalism in their new print campaign, “Rain,” which uses photography to create impressionistic images of city life seen through apartment windows on a rainy day.

The ads were shot by photographer Roberto Badin, whose work is often architectural and minimalist in nature, while managing not to feel cold or industrial.

Client: McDonald’s

Agency: TBWA\Paris

Advertising Managers: Xavier Royaux, José Jacinto, Benoit Kolb

Agency Managers: Luc Bourgery, Jonathan Serog, Emmanuelle Escalere, Matthieu Charles, Julie Montagné

Executive Creative Directors: Benjamin Marchal and Faustin Claverie

Copywriter: David Philip

Art Director: Olivier Mularski

Photographer: Roberto Badin

Art Buyer: Elise Kubler