Gillette has partnered with Dota 2 player Alexey “Solo” Berezin, of Russian organization Virtus.pro.

Berezin stars in a new commercial airing on Russian social media platform VK.

Last week, Berezin’s teammate Roman “RAMZES666” Kushnarev became the star of a Head & Shoulders commercial.

Razor brand Gillette has launched a new marketing campaign with an esports professional player as its figurehead. Alexey “Solo” Berezin, part of Russian organization Virtus.pro’s Dota 2 team, features prominently in a commercial advertising a new line of Gillette Fusion5 ProGlide razors. The ad is currently being shown on Russian social media platform VK.

This is the second individual partnership for a Virtus.pro Dota 2 player to be announced recently. Last week, Roman “RAMZES666” Kushnarev became a brand ambassador for Head & Shoulders and the star of his own commercial.

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[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]Virtus.pro was the most successful CIS team at The International.[/perfectpullquote]

Unlike Head & Shoulders, Gillette is already an active brand in esports. The company has deals in place with both Team SoloMid and Overwatch League team Boston Uprising. Last month, the razer brand became a sponsor of Brazil’s professional League of Legends league.

The partnership with Berezin shows Gillette expanding its esports efforts into new markets. Virtus.pro was the most successful CIS team at this year’s run of The International, Dota 2’s most important tournament. The club finished in the Top 6, taking away $1.1M (4.5%) of the event’s $25M prize pool. Virtus.pro also recently added telecom Megafon and betting site Pari-Match to its list of organization-level sponsors.