The long-awaited local launch of the TV and film streaming service Netflix has been confirmed for March 24.

The US-owned Netflix will launch its Australian and New Zealand services on the same day.

House of Cards stars Robin Wright and Kevin Spacey as Claire and Frank Underwood. Credit:Netflix

Its flagship program will be the highly anticipated third season of House of Cards, but the Netflix service will offer programming from various sources, including Beyond, Roadshow, the US network ABC and the Disney company.

One of its key assets, acquired via its Disney library, will be streaming rights to the box-office hit Frozen.