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Sales first, marketing first, technology first. There’s lots of ways to build a company. Today we’re in an era of product first companies, and because of this lots has changed.

At the amazing Nordic Business Forum last year, I spoke to crowd of over 8,000 (my new record!) about the common traits that all product first companies share. They all:

have a strong vision

create a product that’s feasible, desirable and viable

keep their focus

capture the value they want to create

measure their business properly

and are very patient for growth

There are a few public clips from the talk, the full slides are below. Enjoy!