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You wouldn’t know it to look at him, but Mark Zuckerberg is gunning to be the new Ted Nugent. The Facebook founder/Übernerd/kabillionaire is now only eating meat he slaughters himself. At least, that’s what he claims his status update reading “I just killed a pig and a goat” means, and issues or no, he doesn't really seem like the kind of guy who just goes around brutalizing livestock.

Zuckerberg has given himself a “personal challenge” this year to eat no meat he didn’t kill. Last year’s personal challenge was to learn Chinese, and the previous year’s was to wear a tie every day. We’re trying to use those data points to triangulate what next year’s will be … learn Morse code? Go to space? Become one of those dudes who wears shorts all winter? Anything’s possible.

Moving to self-slaughtered meat has been a positive step, Zuckerberg told Fortune magazine: "I'm eating a lot healthier foods. And I've learned a lot about sustainable farming and raising of animals.” Though he probably could have learned that from FarmVille.

Will this make killing your own meat cool? Well, Zuckerberg is being aided in his efforts by a chef named Jesse Cool, so I’m going to say YES. In fact, I’m going to say they should have a sort of Dukes of Hazzard meets Deadliest Catch meets Rachael Ray show called “Cool and the Nerd.”