Our Mission

All women are unique. And yet, their experience of underwear is universal: disappointing.

Whether it’s sagging tights, suffocating shapewear, or digging bra’s… Women are being failed by the very garments supposed to support them.

So, the Heist mission was born, to liberate women from disappointing underwear*. By innovating against ignorance and creating against constriction, we believe underwear can be an instrument for progress.

We’ve invented the tights that defy gravity. We’ve created the shapewear that takes 5cm off your waist without a hint of tightness.

Join the movement and break free.