Since 1994, the ESRB rating system has established itself as a familiar, reliable means for parents to gauge the suitability of video games for their children. Although consumers may be more familiar with ESRB ratings on physical (boxed) games, increasingly ESRB ratings can be found for apps, VR, and online games.

The ESRB is one of the founding rating authorities of the International Age Rating Coalition (IARC), which administers a streamlined process for assigning age and content ratings to digitally delivered games and mobile apps. The Microsoft Store for Windows and Xbox, the Nintendo eShop, the PlayStation Store, Origin, the Google Play Store, and the Oculus Store are among the digital storefronts that have deployed the IARC rating system, which facilitates the display of ESRB ratings on devices in North America.

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