I bought this hair color because of the beautiful color on the box. I did not expect the color to last through more than just a few washes. I am surprised at how well it covers my grays, how soft my hair feels, and that it didn't fry the ends of my hair. Also, this hair color stays on your hair, and not on the floor, counter tops, or your skin. So many other brands leave my skin stained to the point where I couldn't leave the house, no matter how hard I tried to rub it off my skin, or I had to wear a doo-rag over my head and ears. No fun. With other brands, I had to cover and drape the walls and floors as if I was going to film a scene from Dexter. Not with this Vidal Sassoon Hair Color. I love it, and will keep buying it. After three weeks, the color has not faded and my grays are still covered! Woo hoo! :)

Note: I was not paid for my honest review. I would never accept any form of payment for reviews.