That Facebook profile picture is crucial. At the very least, it's your image, a semi-public glimpse into who you are. It can also be a branding tool or a peek at what potential employers can expect. And of course, as the first Facebook iteration had it, the profile picture can serve as a subjective indicator: hot or not.

For some (or arguably all) of the above reasons, keeping up appearances is a social media consideration. Obviously, you choose how you represent yourself. And perhaps for that very reason, profile pictures on the free social network are getting more complicated — and much pricier — in India.

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India is reportedly experiencing a growing trend in which social media users in their 20s and 30s go under the knife to get the optimal profile picture. Facebook users, per a video originally posted on Vocativ (watch the full video below), are getting laser skin treatment, chin augmentation and rhinoplasty, among other procedures, to enhance their romantic chances.

Dubbed "Facebook Facelifts," plastic surgeon Dr. Anip Dhir explains that the trend is not only growing, but he's expecting it to spike exponentially. Laser work and chemical peels cost roughly $500, and chin augmentations (most popular with men) can cost upward of $2,000.

Facebook user Jasmeet Singh says in the video that he wants to have liposuction because his friends that use Facebook say he should look thinner. He's using the social media site to look for a mate.

"If you don't look good on Facebook, then how will you make contacts?" says another user in the video. "I got laser surgery and ... I'm getting a lot of marriage proposals since the stitch marks were fixed."

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Why not simply dress up your pics via Photoshop? Not good enough. Users and doctors explain that altering with your pictures can only go so far. When an in-person meet-up is scheduled, other users are keen on experiencing the real deal.

"The country that invented the first rhinoplasty in the world, the nose job, or the country which started the piercing of ears and noses?" Dhir says. "We are very much accepting of looking good through so-called artificial means."

What do you think about the costly Facebook trend? What does a Facebook profile picture mean to you? Watch the videos above to learn more, and discuss in the comments.

Image courtesy of YouTube, VocativVideo