BroadwayWorld.com is very excited to announce a new partnership, and the fourth member of BWW TV's family of exclusive, engaging, and unmatched online theatre video programming. Joining the popular and critically acclaimed SUBMISSIONS ONLY, BACKSTAGE WITH Richard Ridge and CHEWING THE SCENERY WITH Randy Rainbow will be its newest offering and first reality show, BEHIND THE CURTAIN, premiering later in 2012.

Behind the Curtain is a brand new, fascinating, fast paced web series that explores what it takes to make it on the world's biggest stage, Broadway. Created by seasoned entertainment industry vets Danny Jordan (The Biggest Loser, MasterChef, American Idol Underground) and Andrew Spires (American Idol, Trading Spaces, Real Time With Bill Maher) the show will pull viewers inside the real world and harsh reality of what it's like to be a performer pursuing their Broadway dreams. With unprecedented access and some of the hottest up and coming stars on board, the show will share the inside world of Broadway in a riveting new way.

The new documentary series is currently on the popular financing site Kickstarter (click here for a preview and for more information) which opens up a unique opportunity for Broadway fans to play a part in developing this wonderful new series. Getting in at the ground floor, donors will have the unique, and thrilling opportunity to watch as their show evolves, and matures into a dazzling program recognized the world over!

"When I saw the original sizzle reel for the show," said Robert Diamond, CEO of BroadwayWorld.com, "it felt like the perfect fit for our audience and it's being developed in a way that will fully exploit not only the newest technologies, but insider access like never before. Basically, it's everything we believe in here on the site."

Danny Jordan, series creator says "Since day one -- In October 2009 -- our objective has been to reveal the real story of the countless actors, singers, and dancers who pick up their lives, and move to the harsh world that is New York City in pursuit of making their Broadway dreams a reality. Additionally, retaining the integrity of this historic industry is paramount. As such, partnering with the largest Broadway and theatre themed site in the world is not only a huge victory, but the perfect fit. "

Behind the Curtain will premiere exclusively on BroadwayWorld.com in late 2012.

About the Creative Team:

Danny Jordan's career in entertainment began in 2000. Jordan has created, produced, and hosted major media content for some of the most recognized networks, brands, and TV programs. Credits include: The Biggest Loser (Producer), MasterChef (Producer), Losing It with Jillian (Producer), Great American Road Trip (Producer), High Society (Producer), American Idol Underground (Host), KIIS FM (Host). In 2009, Jordan started Pronus Productions; partnering with long-time friends and colleagues, Andrew Spires and Raul Colindres. Jordan currently resides in New York City, and serves as SVP of Branded Media and Development.

Andrew Spires grew up in Philadelphia before moving to Los Angeles to pursue a career in film and television. After graduating from art school, he went on to work with Oscar winner Vilmos Zsigmond, before taking a position with CBS. While with CBS he worked on "The Price is Right", "Real Time" with Bill Maher, and "The Young and the Restless" among others. Andrew later went on to work for juggernaut "American Idol" before returning to the East Coast to Produce "Trading Spaces". Spires spent a year producing content for BBC before leaving forming Pronus Productions with friends Danny Jordan and Raul Colindres.

Mr. Spires' shows are aired in over 40 countries and seen by more then 65 million viewers annually. He currently residents in New York City with his wife and their Great Dane, Gracie.

Featured cast members:

Rachel Potter is currently appearing as the Mistress in this season's buzz worthy Broadway revival, Evita. She appears alongside Ricky Martin, Elena Roger, and Michael Cerveris at the Marquis Theater. Rachel made her Broadway debut as Wednesday Addams in The Addams Family starring Brooke Shields, following a tour with Stephen Schwartz's smash hit musical, Wicked (Glinda u/s). Rachel has also performed the roles of Ariel, Belle, and Nemo, among others, at Walt Disney World in Orlando, Florida. Her debut Country album is to be released May 2012, following an EP release concert at Joe's Pub on May 13th, 9:30 pm. For tickets visit http://bit.ly/GUexAv or www.rachelpottermusic.com for more info. @therachelpotter

Sara Jean Ford Broadway credits include How to Succeed -- Smitty; The Phantom of the Opera -- Christine Daae; A Little Night Music -- Petra & MrS. Anderson; Finian's Rainbow. Off-Broadway: The Fantasticks -- Louisa (Original Revival Cast). National Tours: Wicked, Phantom. BFA, Carnegie Mellon. www.sarajeanford.com

For PR Inquiries:

Kirsten Holguin

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