LONDON — The British luxury group Burberry said Tuesday that its full-year pretax profit rose 14 percent on strong retail growth in Asian markets, where the company is expanding its numbers of branded stores.

Burberry, known for its camel, red and black plaid-lined raincoats, posted adjusted pretax profit of £428 million, or $651 million, in the year to March 31. Analysts polled by Reuters had expected £415 million.

Revenue in the Asia-Pacific region, the company’s largest with around 35 percent of sales, rose 13 percent, led by demand for more expensive products in China and Hong Kong.

Burberry said profit for the first half of the current financial year, which ends next March, would be below that of last year as its focus shifts to high-growth Latin American and Asian retail sales from Burberry-branded stores from wholesale markets, or sales through non-Burberry stores. Retail sales now account for 71 percent of Burberry’s revenue.