Actors James Franco and Seth Rogen have reportedly pulled out of public appearances to promote their upcoming Sony Pictures film The Interview amid threats that the Sony hackers might target moviegoers who see the film, which opens Dec. 25.

Franco and Rogen, who were scheduled to participate in a Q&A session hosted by BuzzFeed in New York City on Tuesday, is canceling press appearances related to the event, website is reporting.

A representative for Seth Rogen told Mashable that media appearances for the film will be canceled Tuesday and Wednesday, but press beyond that has yet to be determined.

The news comes just a few hours after the hackers claiming responsibility for the Sony attack — known as "The Guardians of Peace" — said moviegoers who choose to see the studio's upcoming film in theaters would undergo a "bitter fate."

The message was posted Tuesday on Pastebin, a website where users can post anonymous blocks of text that can contain code, links or other information. It referenced the attacks on Sept. 11 and cautioned: "Whatever comes in the coming days is called by the greed of Sony Pictures Entertainment. All the world will denounce the SONY."

The comedy, starring Franco and Rogen, depicts the duo as assassins of Kim Jong-un, the leader of North Korea. Although the FBI and security experts haven't linked the hackers to North Korea, some believe that the government or its supporters could be behind the incidents.

Sony has yet to comment on the fate of the film, but some speculate movie theaters will not want to screen it in light of the threats.

Timestamp: Sony pulls it. No question. #TheInterviewMovie — Kai Ryssdal (@kairyssdal) December 16, 2014

Source: No publicly traded theater chain can responsibly play The Interview now. Which will be the first to pull it? — Matthew Belloni (@THRMattBelloni) December 16, 2014

Seth Rogen’s rep confirms to @ABC that he and James Franco have canceled all press appearances in light of the “Interview” threats. — Rebecca Jarvis (@RebeccaJarvis) December 16, 2014

Although the legitimacy of the threats have not yet been confirmed, the move to pull Franco and Rogen from media appearances shows that the studio is taking it seriously:

DHS on hacker threat to attack theaters showing The Interview: "no credible intelligence to indicate an active plot against movie theaters" — Katie Hinman (@khinman) December 16, 2014

The hackings began last month when unreleased Sony films and email correspondences with Sony co-chairman Amy Pascal leaked online. In the days leading up to the first attack, the hackers demanded "monetary compensation" to avoid the hack and never mentioned the film.