Samsung (005930) is the king of the hill right now. As other Android vendors struggle to make money in the smartphone market, Samsung is pulling in billions each quarter thanks to great smartphones, overwhelming carrier support and a big marketing budget. As much success as Samsung has enjoyed over the past year, however, a constant threat looms. And it’s not just a competitive threat — this is a threat to Samsung’s livelihood and the future of its business. Next month, hundreds of Samsung executives from around the world will meet to discuss the past, the future, and the company’s intensifying war with Apple (AAPL).

According to a report from Korean news organization The Chosun Ilbo on Thursday, Samsung will hold its annual strategy meetings on December 17th and 18th this year. Approximately 200 company executives will come together with Samsung’s top brass to discuss Samsung’s strategy and the landscape in 2013. Another focus will reportedly be Samsung’s war with Apple, which likely stands as the biggest threat to Samsung’s current wave of success.

“In previous years, the annual global strategy meeting often set business goals for the following year,” the report stated. “But this year’s meeting will most likely set quite new guidelines for the tech giant’s worldwide sales network.”

The Chosun Ilbo also noted in its report that Samsung recently fired its vice president “in charge of matters relating to Apple,” and then raised prices of processors used by Apple in its iPhone and iPad lineups. Samsung had previously denied those claims.