NEW YORK -- Federal regulators are proposing to toughen rules for payday lenders and other providers of high-interest loans, saying borrowers need to be protected from financial products that wind up turning into "debt traps" for many.

The Consumer Financial Protection Bureau's proposed regulations, announced Thursday, seek to tackle two common complaints about the payday lending industry.

The CFPB is proposing that lenders must conduct what's known as a "full-payment test." Because most payday loans are required to be paid in full when they come due, usually two weeks after the money is borrowed, the CFPB wants lenders to prove that borrowers are able to repay that money without having to renew the loan repeatedly.

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Secondly, the CFPB would require that lenders give additional warnings before they attempt to debit a borrower's bank account, and also restrict the number of times they can attempt to debit the account. The aim is to lower the frequency of overdraft fees that are common with people who take out payday loans.

"Too many borrowers seeking a short-term cash fix are saddled with loans they cannot afford and sink into long-term debt," CFPB Director Richard Cordray said in a prepared statement.

Cordray compared the situation to getting into a taxi for a crosstown ride and finding oneself stuck on a "ruinously expensive" trip across the country. He said the proposal would aim to "prevent lenders from succeeding by setting up borrowers to fail."

Payday lenders would have to give borrowers at least three days' notice before debiting their account. Also, if the payday lender attempts to collect the money for the loan twice unsuccessfully, the lender will have to get written authorization from the borrower to attempt to debit their account again.

Roughly 12 million people in the U.S. use payday loans every year, borrowing a total of $50 billion and spending some $7 billion on just interest and fees, according to The Pew Charitable Trusts. An estimated 16,000 payday loan stores are spread across the U.S., with hundreds more such lenders operating online.

In a study published last year, the CFPB found that payday borrowers were charged on average $185 in overdraft fees and bank penalties caused by payday lenders attempting to debit the borrower's account.

The CFPB is also proposing that auto titles no longer be used as collateral, which would effectively end the auto-title lending industry. A separate study found that one out of every five borrowers of auto title loans were having their cars seized after failing to repay the loan, which often had a secondary negative effect of taking away the means for the borrower to get to his or her job.

The CFPB found that annual percentage rates on payday loans average 390 percent or even higher, although interest can soar above 1,000 percent. Rates on auto title loans are about 300 percent. While 28 states allow payday loans with APRs of 391 percent or higher, the rest put lower caps on fees, along with other limits, or ban payday storefront lending altogether.

Some experts who favor stringent regulation of payday loans say the CFPB's proposed rules will do little to lower excessive interest rates.

"The rule requires lenders to document applicants' income and certain expenses, but that does not make loans safe," said Nick Bourke, director of the small-dollar loans project at The Pew Charitable Trusts, in a statement. "Installment loans at 400 percent APR are still harmful even with more underwriting. Strong CFPB rules are badly needed, but this proposal focuses on the process of originating loans rather than making sure those loans are safe and cost less."

Bourke also said the complex proposal, which runs more than 1,500 pages, makes it too easy for payday lenders to find loopholes and that it would deter banks from entering the market to offer small, short-term loans.

The proposed regulations are likely to face stiff opposition from lobbyists from the payday lending industry and auto-title lending industry, as well as opposition from members of Congress.

"The CFPB's proposed rule presents a staggering blow to consumers as it will cut off access to credit for millions of Americans who use small-dollar loans to manage a budget shortfall or unexpected expense," said Dennis Shaul, CEO of the Community Financial Services Association of America, a trade group for the payday lending industry.

According to the trade group, the new rules would eliminate 84 percent of the industry's loan volume and would likely result in payday lender storefronts closing.

The agency is seeking comments from interested parties and the general public on the proposals before final regulations are issued. Comments are due by Sept. 14.