A social media "hypometer" developed by two Queensland university researchers shows that talk of Taylor Swift has overwhelmed discussion of Triple J's 2014 Hottest 100 countdown, which takes place on Australia Day.

Social media experts Katie Prowd and Darryl Woodford used their tool, which has previously measured discussion of the G20, the Queensland election and the TV series Big Brother, to analyse discussion of the 2014 Hottest 100. They analysed all mentions of the Hottest 100 on Twitter and Instagram and looked for mentions of the 20 songs and artists most-widely tipped to feature.

Discussion of the Hottest 100 for 2014 has been dominated by Taylor Swift. Credit:Getty Images

Their monitoring found more than 7341 Hottest 100 posts in the past 30 days related to Taylor Swift, while just 230 related to one of Australian music's celebrated success stories of 2014, Chet Faker. Sia Furler, also tipped for a top 10 place in the countdown, was discussed with the #hottest100 only 42 times.