When Altoona's Carson King, 24, held up a sign that read "Busch Light Supply Needs Replenished" and requested funds at Saturday's "College GameDay" stop in Ames, he was hoping he'd get a little money for beer.

What he ended up with was more than $8,000 that he's now donating to the University of Iowa Stead Family Children's Hospital. And now Busch Light is getting in on the act, announcing Tuesday that it would match King's donation.

"This is the best thing we have read all year, and we're inspired," Busch wrote in a tweet.

And Busch Light will also provide King a year's worth of free beer.

King arrived at ESPN's "College GameDay" event at Jack Trice Stadium at 5:30 a.m. to find the main pit area already full, ending up in a secondary stage. He and his sign requesting money for beer ended up on appearing on-screen anyway.

After hoping to get a few dollars to buy a rack of Busch Light, King ended up raising more money than he expected. When he hit the $600 mark, he decided he would donate the proceeds to the Children's Hospital.

"This was way better than expected," King told the Register about his surprise fundraiser. "It just goes to show that no matter if you’re a Hawkeye fan, Cyclone fan, or Grand View Viking, we’re all Iowans, and Iowans take care of each other."

King attended Iowa State University for two years before transferring his credits out so he could work full-time. He now works on the rapid response team at Prairie Meadows Casino.

His mother, Dana Archer-King of Prairie City, knew of his plans beforehand.

"He had told me about it last Wednesday and, probably like most moms, I just laughed and thought, 'Great, this will be my proudest moment,'" Archer-King told the Register.

She had no idea it would actually be a very proud moment for her as a mother.

"He's not a wealthy kid by any means," she said. "I'm not sure how many 24-year-olds would just give that kind of money away. We're all so in awe with what he's doing."