Two years ago Dmitry Dragilev single-handedly grew a startup from 0 to 40M page views through press outreach and got acquired by Google. Now he has translated his knowhow into JustReachOut – a SaaS launched early 2016, which is now used by 3000+ small businesses to pitch relevant journalists and get press coverage without the help of PR firms.

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Resources Mentioned:

3 Key Points:

Doing press relations is a learned skill that must be practiced. There are many ways you can publicize your content and business for yourself; you do NOT need to rely on a press relations firm or person. In doing a crowdsourcing campaign, check the backlinks and connect with those who have written about a previous, similar campaign.

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Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

– The Freedom Journal – Set & Accomplish your #1 goal in 100 days!

– Dmitry lives in New York with his family and considers himself an introvert

– Dmitry’s introduction to PR was when he joined a company in Silicon Valley and worked as an intern

– The biggest thing for anyone to remember is PR can be a learned skill and must be practiced

– Through his work, Dmitry has become friends with well-known individuals and has written over 13,000 articles and did press outreach on his own

– You can do PR on your own

– Dmitry shares a student’s experience who had no PR background at all – Martin Boeddeker , one of his students Quora – His student’s answer got bumped up in the thread and, in 24 hours, he got 650,000 views, which translated to the first 100 sign-ups for his software

– Publicity can happen without having to do much PR

– JLD talks about the Kickstarter Campaign for The Mastery Journal

– Dmitry advises JLD to look into all the biggest campaigns that are similar to The Mastery Journal and look at the back links – Make a list of 10 or 15 different influencers who have linked to the campaign – Dmitry uses Ahrefs and Moz to check backlinks – Also, sort through the domain authority and choose those with a hundred – Check Google on who covered the campaign – You can contact them and pitch your campaign – Do 2-3 follow-ups every 2 days and make your subject line strong

– Dmitry shares the strong subject lines that he likes to use including “RE:” and “In response to”

– A spelling or typo mistake in an article gets 80-90% open rate

– Dmitry uses FollowUp.cc and Mixmax for follow up services

– You can check the backlinks by using the tools on any website

– Buzzsumo can also check backlinks

– Use the filtering options, specifically, the domain authority

– Look at the profiles of those who wrote the article and find out how to reach them

– What is the one thing you are most FIRED up about today? – “Helping small business people, page journalists and influencers get featured outside of their circle of friends”

– “Helping small business people, page journalists and influencers get featured outside of their circle of friends” – Dmitry would still be doing what he is doing even if nothing was going to come out of it for him

– JLD shares that people should just be bold and reach out with their content

– The Lightning Round What was holding you back from becoming an entrepreneur? – “Lack of self-belief” What’s the best piece of advice you’ve ever received? – “If you’re not gonna get any money out of this venture… and in the end it’s just gonna go down… will you still be doing this right now?” What’s a personal habit that contributes to your success? – “I meditate, do yoga and turn off the clutter on my phone and at home” Share an internet resource, like Evernote, with Fire Nation – Growth Hackers If you could recommend one book to our listeners, what would it be and why? – How Will You Measure Your Life by Clayton Christensen

– Dmitry shares a conversation he had with his grandfather about keeping relationships

– Go to Quora and give your best answer or go to Help a Reporter and just get your feet wet

– 50% off for lifetime at Just Reach Out

– Funnel on Fire – Learn how to create a funnel that converts!

Killer Resources!

1) Free Podcast Course: Learn from JLD how to create and launch your podcast!

2) Your Big Idea: Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!

3) Funnel On Fire: Learn how to create a funnel that converts!

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