Going out for pizza is usually fun -- perhaps you're celebrating a birthday, or a sports team championship. But at New Zealand-based Hell Pizza, a good time can very quickly turn into a hellish evening. The chain's newest marketing stunt, the pizza roulette, offers a whole pie, but one slice has drops of the "hottest chilli [sic] known to mankind." While there may only be two drops of ghost chili sauce, that's enough to have one unlucky diner hurting.

See how it works: