The tattoo was quite hard to forget. The Union Jack, emblazoned across the man’s upper arm. In large black letters below it, two words: “British Bulldog”.

This was Steve, who in March 2018 had the pleasure of coming to an airless conference room in Birmingham to share his political opinions with me in a focus group.

Steve had voted Labour in 2017 but was now saying he could not vote for the party under Jeremy Corbyn. A few days previously, the full extent of Russia’s involvement in the chemical attack on the streets of Salisbury had become apparent.

This particular voter felt that Corbyn — who famously did all he could not to blame Putin, and at one point suggested sending the novichok samples to