“We want to make sure there is a comic for everyone,” David Steinberger, the co-founder and chief executive of comiXology, said. “If it’s super successful and becomes its own thing, hallelujah. But we’ll continue to experiment to attract new readers and hit the core.”

ComiXology, founded in 2007, began selling in 2009 and was acquired by Amazon in 2014. The company started with 103 titles and today offers 300 to 500 comics a week. Its library now has 100,000 comics, manga and graphic novels.

The comics under the Originals program will be available only on comiXology and Kindle and will be overseen by Chip Mosher, the company’s head of content and senior director of communications. The comics, which do not yet have a publication date, will sell for $3.99, while the graphic novel, expected to be released in the winter of 2017, will be $9.99.