Kliff Kingsbury tapped two extended fingers on top of the lectern after he answered each question.

"It's the worst I've seen since I've been associated with Texas Tech," the Texas Tech coach said, his eyebrows raised with disbelief and his nose scrunched with disgust. "I've never seen a team play that poorly, coaches coach that poorly and just get embarrassed. Have to apologize to the fans, student body, alumni. That was as bad as it gets."

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"They wanted to play more than us. We weren't focused, weren't locked in. ... And they took advantage of it."

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"I did not. I thought we were prepared, but we were not. From the opening kickoff, first drive, we go three-and-out and don't stop them defensively. I'm not sure what happened, but it was not what I expected."

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Kingsbury's patience was worn out.

It probably wore out somewhere around the first quarter of Texas Tech's 48-17 loss to No. 20 West Virginia on Saturday at Jones AT&T Stadium.

"It was poor coaching, poor playing," he said as his agitation grew and showed with each sharp strike of the lectern. "Poor everything when you have 12 men on the field after a timeout or a breakdown, that's inexcusable and that's on us as coaches."

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Kingsbury, of course, had good reason to be angry.

It was a performance on par with the 82-27 drumming the Red Raiders took at the hands of TCU in 2014.

That game at least had a few positives.

Saturday was just one giant ball of mistakes.

A fourth-and-1 at West Virginia's 24-yard line? A snap infraction, loss of 5 yards and then an errant pass after Tech quarterback Patrick Mahomes II was pressured.

A third-and-10 at the Mountaineer 13? Justin Stockton bobbled a pass and Sean Walters tore it away from him as they fell to the ground - interception.

A 7-yard rush by Mahomes to the West Virginia 30? Personal foul Terence Steele, followed by a sack of Mahomes and a loss of 9 yards back to the 47,

A Skyler Howard pass gets shut down for no gain at Tech's 23-yard line? Personal foul, Payton Hendrix.

After a week in which the Red Raiders were penalized nine times for 100 yards, Tech gave up another 103 yards on 10 penalties.

There were a couple of substitution penalties on the Red Raiders, and offensive lineman Justin Murphy was ejected after a personal foul in the fourth quarter. He will miss the first half of next week's game against Oklahoma.

"That's selfish play, inexcusable play and lack of discipline. That's a reflection on me," Kingsbury said. "This week we will work to get that fixed. We've got six games left to try and change that."

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But, while Kingsbury was fuming Saturday, no one should take anything away from West Virginia (5-0, 2-0 Big 12).

West Virginia looks legit.

Holding the Red Raiders (3-3, 1-2), who were averaging 55.2 points coming into the game and had scored 50 or more points in nine straight home games, to 10 points through three quarters in Lubbock is the most impressive defensive performance in the Big 12 this season.

So, yes, West Virginia is good.

But Saturday, Texas Tech was simply "embarrassing," according to its coach, its quarterback and its defensive captain Luke Stice.

Judging from the mass exodus of fans from the Jones in the third quarter, the Red Raider faithful were almost as upset as Kingsbury was.

But, who can blame them for giving up and going home after what they watched Saturday?

It looked like the team did the same.

Maybe the Tech training staff didn't give the players any coffee before the 11 a.m. kickoff.

Whatever caused this flat and lackluster performance, the bottom line is Tech didn't look like a good football team.

Nor did the Red Raiders appear well coached.

And there is plenty of blame to go around.

"(It is) Just mental toughness," Kingsbury said. "I've obviously not done a good job of doing that. ... We just didn't respond. We are lacking in that department. If things get tough, we don't handle it well."

With Oklahoma in town next Saturday and Texas and TCU to follow, Texas Tech better get tough and fast.

Otherwise, the Red Raiders might just be all tapped out.