This image showed up on social media a few days ago and many in our community were not fans of the message from Columbia Academy in the mailer.

The wording “Worried about redistricting? We’re here for you.” on the front of the mailer had quite a few negative responses online. Many felt that this private school was taking advantage of the difficult redistricting process the HCPSS went through in 2019.

So this piece of trash just showed up in our mailbox. Shame on Columbia Academy for playing on people’s fears and misperceptions. #HoCoMD pic.twitter.com/zLbjMoXN8K — Linda Lamppert 🦀 (@LindaLamppert) December 28, 2019



II highly recommend reading through the various comments to the tweet above.

Here is what I was sent showing what the back of this mailer looks like:

Here is a little bit about Columbia Academy from their about page on their website:

Columbia Academy is a premier private school in the Baltimore/Washington metropolitan area serving children from six weeks through eighth grade. With four preschool locations, a vibrant elementary school environment, and a top-notch middle school, we are uniquely equipped to serve families in Howard, Baltimore, Montgomery, Anne Arundel, Prince George’s, and Carroll Counties. Our teachers use creative methods to engage and equip students for lifelong learning. During the formative years and beyond, students build upon prior knowledge in a way that fosters meaningful connections and a deeper understanding of the world around them.

What do you think of the marketing technique utilized by Columbia Academy? Let me know in the comments.

Scott E