GREEN BAY - Seattle Seahawks coach Pete Carroll may pop when he arrives in Green Bay this weekend.

Eleven billboards around the Green Bay area poke fun at Carroll, who will join his team at Lambeau Field on Sunday for an NFC divisional playoff game against the Packers. The signs made by Lamar Advertising read, "The gum stops in Green Bay!" with a cartoon image of gum in the coach's mouth.

Carroll routinely chews gum on the sidelines during games. Packers coach Matt LaFleur even acknowledged Carroll's habit when discussing the Seattle coach's enthusiasm for the game.

"He’s got a ton of energy, and he likes to chomp on that gum pretty hard, too," LaFleur said earlier this week. "But, no, he’s an exceptional coach."

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Lamar art director Blayne Belter said the billboards, located around major highways, serve as a fun way to communicate with people ahead of such a big community event. The company narrowed in on Carroll's gum chewing "to be tongue-in-cheek" and focus on something that not just anyone would understand, he said in an email.

"The best part of billboards is that 'aha' moment that takes just a tad bit of thought," Belter said.

The company's digital billboards will also feature a sign encouraging Green Bay to "crank it up."

Kickoff for the Packers-Seahawks matchup is 5:40 p.m. Sunday.

Ryan Wood of PackersNews contributed to this report.

Contact Haley BeMiller at (920) 431-8212 or hbemiller@gannett.com. Follow her on Twitter at @haleybemiller.