Google already teased the Lens tool at its developer conference earlier this year, and today we got a few more demos of what the software can do. You can point the Pixel's camera at an email address on a flyer, and Lens will offer you options like "Send email," "Create contact" and "Copy text." Point the phone at a work of art, a book or an album cover, and you'll get details on each item, such as its dimensions or author.

We've seen other tech companies try to make similar visual search features in the past -- notably in Samsung's Bixby Vision, Amazon's Firefly and Pinterest's Lens. The Moto X4 also offers a tool within its camera app that can identify landmarks you point the phone at. But Google's software, together with its search prowess, means this offering has plenty of potential to be a more comprehensive and useful service that could win over new fans.

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