Methodology

Here’s how we came to the above conclusions. Please note our methodology is slightly different to last year so please do not make comparisons in terms of mention volumes.

All of our data for this blog post comes from a query set up in Brandwatch Analytics that tracks a 10% sample of public social media posts around E3 – our search terms include a huge variety E3 and conference-specific hashtags and keywords.

To track conference mentions, the Brandwatch React team identified conference-specific conversation that happened within our E3 query as described above.

To calculate the game mentions, the Brandwatch React team identified game-specific conversation that happened within our E3 query as described above. We tracked all games that were given a significant announcement at each major conference. The top games list for the full conference contains all games that we found generating more than 10,000 mentions throughout the E3 weekend.

A note on charts: The mention volumes in charts are the volumes we collect (on a 10% sample) x 10, so they reflect a more accurate number of mentions.

If you’re a journalist and are interested in receiving updates on the data, email us at react@brandwatch.com to be added to our E3 briefing list.