"The Taycan is the beginning of a new era at Porsche - and it is only appropriate that we have created a modern digital application so that our electric sports car can be experienced virtually," says Porsche's Head of Customer Relations, Robert Ader. "The information needs of our customers in the dealerships are enormous - we can now meet these needs with the VR Experience even before the physical market launch."

Languages beyond German and English will be added soon as the Porsche Taycan launches in additional markets, the German sports car manufacturer says, and a team is hard at work rolling out a virtual car configuration feature.

Porsche's Taycan Virtual Experience could be a sign of things to come in the new car market, and really, we wouldn't be at all surprised if in the future, there were scores of dealer showrooms with no cars in them at all - only VR headsets.

