It is all kind of a lot. And it is unlikely to stop any time soon thanks to Starbucks, whose short-term journey on this particular bandwagon (their unicorn drink will only be sold for five days) was greeted with both excitement and confusion online. For many, it was their first encounter with unicorn-themed foodstuffs.

Starbucks sent out a news release perhaps unsurprisingly filled with fairy tale language: “Like its mythical namesake, the Unicorn Frappuccino blended crème comes with a bit of magic,” it said. In statements to the news media, the company twice referred to the drink as “magic.”

But a Starbucks spokeswoman said there was no one we could interview about how they make a unicorn Frappuccino.

So we decided to talk to one of the people who kicked off the “unicorn food” trend instead: Adeline Waugh, 27, a health and wellness blogger and food stylist in Miami.

Ms. Waugh inadvertently helped start the trend last year after experimenting with a natural food dye — beetroot — to “add a pop of color to my photos,” she said. “I was never intending to start a trend.