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Ugly Christmas sweaters are good for more than holiday parties this year.

On December 15, Alaska Airlines is giving customers the gift of early boarding if they don their most hideous apparel. If you happen to have a flight that day (which is National Ugly Holiday Sweater day, apparently) on Alaska, Virgin America, or Horizon Airlines, consider recycling your SantaCon duds for early boarding.


The airline is also playing holiday music during boarding during the entire month of December (!) to get travelers in a festive spirit (or slightly more aggrieved than they normally would be, depending on their stance on Christmas music).