Built atop the Doge meme , an expressive Shiba Inu with entertaining monologues, Dogecoin is a friendlier, fuzzier digital currency that women and millennials have come to embrace.



"We have a lot more women in Dogecoin" compared with Bitcoin's core demographic of men, Dogecoin's creator Jackson Palmer said at the CoinSummit conference. "We also have a younger and more social media-aware demographic as well. "







Jesse Powell, CEO of Payward said he's noticed mostly speculative activity around Bitcoin on the company's virtual currency exchange Kraken, but it's a different story with Dogecoin. "I think just the cuteness of [Dogecoin] and the hilarity is appealing to the Internet," says. "It's actually used more than Bitcoin is. "



