In July of 2011, Parr Interactive, a Madison, Wisconsin-based web design, digital marketing, online strategy and social media marketing company, launched Pursuitist at www.pursuitist.com – an online travel, style, food and leisure destination site.

Contributors sharing their favorite luxuries include writers from Forbes, Mashable, TechCrunch, Glamour, Saveur and more. Advertisers on the site have include BMW, Best Buy, Intel, Gucci, Gap, Coach and Burberry. They also kickstarted Intel’s latest social media campaign featuring the Ultrabook on Intel’s official YouTube Channel: http://www.youtube.com/watch?v=jItKfR1jwP4

Christopher Parr, CEO of Parr Interactive, is an award-winning writer and online marketing strategist. Since 1995, the Madison, Wisconsin-based internet pioneer and marketer has launched numerous successful web projects, viral videos and online marketing campaigns for Fortune 500 companies. In addition to creating blogging and buzz marketing platforms, services include web design, social media marketing, digital marketing and SEO in Madison and Milwaukee (WI). Visit www.parrinteractive.com to learn more.

“We’ve created more award-winning web sites, email campaigns, apps, blogs and videos than we can shake a stick at,” says Christopher Parr. “We know what works and what doesn’t. Our projects drive real results. Increase market share, sales and leads. Make an impact.”

“Does a great job of generating an experience…”

- Douglas Coupland (author of Generation X)

“Delightfully rich and original…”

- Roger Black (author of Web Sites That Work)

“Christopher Parr – one of the Top 20 Most Influential People in Madison…”

- Madison Magazine

Bio: After working in the TV, film and theatre industry, Christopher founded Parr Interactive in 1995. As Marketing/Creative Director of the award-winning interactive, digital marketing and e-marketing agency, he developed marketing strategies for many clients, included Insinkerator, Musicnotes, Rayovac, John Deere, Looksmart, Sub-Zero, Credit Union Executives, Microsoft, Bizfilings, WPS Insurance & Epic Insurance. His projects have been featured in numerous publications, including USA Today, Wired, Ad Age and Entertainment Weekly, and case studies featured in Clear Blogging from Apress, Web Sites That Work from Adobe Press and HTML Unleashed from Macmillan Publishing.

He was also a VP, Marketing/Creative Director for an e-commerce company, working with Warner Bros. Pub., BMG, AOL, leading the marketing team, branding and PR. Christopher also financed and co-owned an internet e-commerce startup, featuring luxury home & garden goods.

Christopher managed global brand communications, brand ID and guidelines, CRM, interactive, media and planning for Sub-Zero and Wolf, maker of luxury kitchen appliances. From product launches to e-commerce, he also managed B2C, B2B touch points and all things internet; social media marketing, interactive, promotions, media, video, branding, e-newsletters, blogging & podcasts — and developing campaigns with HGTV, New York Times, Food Network, Oprah and Epicurious. For Sub-Zero, Christopher launched an integrated campaign for Sub-Zero Wine Storage, featuring print ads, brochures, e-newsletters, online banners and a new wine blog, including wine events at Four Seasons, the Ritz-Carlton, with magazine support from Conde Nast Traveler, Wine Spectator and Food & Wine.

Luxury Daily News: Interview with Christopher Parr on latest startup and creating online buzz with Marc Jacbos, BWM and Jimmy Choo

Askmen.com names Christopher Parr “One of the 6 Coolest Men in Fashion…”

NYTimes: Creating social buzz for Burberry, Coach, BMW, Gucci, Hermes, Chanel…

Wisconsin State Journal: Internet Marketing as a tool for Madison Wisconsin companies and , and Christopher Parr’s Family Featured in Disney’s New Social Media Campaign

Madison, Wisconsin Marketing Leaders on Online Marketing: Beyond Branding

He’s also married to children’s book illustrator Alison Relyea.

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