Microsoft is making many, many changes to simplify its ecosystem. One of the newest changes includes rebranding the Windows Phone Marketplace.

In Windows 8 there is the Windows Store, so it only makes sense for Windows Phone 8 to have the Windows Phone store. You can see Microsoft mention the name several times in the quote below from the Windows Phone Dev Center.

The new Windows Phone Dev Center has everything you need to create great apps and add them to the Windows Phone Store for the world to see, try, and buy. You can start creating apps anytime. When you’re ready to offer them in the Store, you’ll need a subscription to the Dev Center where you can start the process of adding them to the Store catalog.

It’s not a huge change, by any means, but we like the simplification. If nothing else, at least it’s easier to write Store than Marketplace, right?

[via The Verge]