Our own Ron Amadeo is live at HTC's New York press event right now, where the company has just unveiled its new flagship smartphone: the HTC One.

Update: Our hands-on with the HTC One is live: Hands-On With The HTC One - Great Build Quality, Great Screen, Odd Buttons [Video]

The One is sporting a brand-new 4.7" 1080p LCD display, wrapped in an all-aluminum unibody housing that, I have to say, is genuinely striking - no other phone looks like this thing. HTC claims the antennas are integrated into the gapless chassis, so one has to wonder about the effect that'll have on signal.

Sense 5.0 is included as well, the highlight of which is a vertically scrolling tile interface called 'BlinkFeed' on the main homescreen. HTC appears to be deliberately obfuscating the version of Android the One is running, as neither the official press release, spec sheet, or announcement event have divulged that information. We're guessing Android 4.1.2, but obviously, we can't say that with any kind of certainty.

The One is powered by a Snapdragon 600 quad-core processor at 1.7GHz, with 2GB of RAM, 32GB of storage in the base model (a 64GB model is planned as well), a 2300mAh battery, and LTE connectivity. Oh, and there's an IR blaster in there, too.

HTC is making a lot of marketing bread out of the One's Ultrapixel image sensor, which allows the One's camera to take images with 'enlarged' pixels capable of absorbing around three times more light than those in other 8MP smartphone cameras. The upshot of more light, obviously, is better low-light performance. The downside is that because the pixels are so large, the maximum resolution of images taken with the One will be 4MP. The One also has optical image stabilization on both the front and rear cameras.

The front stereo speakers - which HTC calls 'BoomSound' - have the largest resonance chambers of any smartphone speaker, meaning they should sound markedly less awful than your average smartphone speaker. HTC claims microphones on the new One phone will provide a leap in noise-cancelling quality, as well, promising that you'll be able to hold a phone conversation in even the loudest of environments. The One is packing a new headphone amplifier as well, which should make your beats sound more meaty.

HTC has deals with 185 carriers worldwide to distribute the One, including Sprint, T-Mobile, and AT&T in the US. The One will be available in some markets starting in March.