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Trump doesn’t want to be impeached because he thinks that impeachment would be bad, not for the country, but for his personal brand.

Trump Thinks Impeachment Would Be Bad For His Brand

Jeremy Peters of The New York Times said on MSBNBC’s Up with David Gura:

Having spoken to people who speak to the president, he does not want to be impeached. It’s bad for his brand. But he’s right about that. It’s also bad as far as he’s concerned because it would just be such a distraction and such a heavy undertaking. This is not like the Mueller report and the years they went through investigating him behind the scenes. This is all conducted in public. It would be such a spectacle, unlike anything that we saw with Watergate or even with Bill Clinton because the media environment right now is so different.

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This president has such a singular ability to dominate coverage and to shift the narrative as he likes to. And really I think we as citizens have never seen anything like I think that would going back to what Betsy was saying, I’m picking up on a lot of the same things from the Democrats in the house. What they are worried about is losing more seats in 2020. That’s a big concern because this president is able to have his voters, his people, take on his fights as if they’re their own fights. And by portraying this as a witch hunt, as a redo of the 2016 election while the 2020 re-election is taking place, I think that worries a lot of Democrats because they see that as an advantage for the president because he’s saying they’re sore losers. And you know what, Americans really don’t like sore losers.

Video:

Trump is still thinking like a reality TV star

Trump isn’t thinking about the country or the political process when it comes to impeachment. He is worried about his “brand.” Trump’s political and business brands are both in the gutter, but the thought process reveals a president who is still viewing the Oval Office as a stage and marketing opportunity. Democrats need to tread carefully with impeachment. Otherwise, they could lose the House and the nation could be back to total Republican control in 2021, but don’t believe the hot air that Trump wants impeachment. Trump wants the fight over impeachment, but he doesn’t want to be impeached.

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