In a promotional move aimed directly at the heart of the heartland, Budweiser has announced it will sell Harvest Reserve Deep Golden Lager exclusively in Des Moines, Omaha and the surrounding areas for a limited time.

Budweiser said the new offering was created "in collaboration with the farmers who have grown the barley used to brew Budweiser for generations," and features barley that is "toasted longer for a bolder taste and a crisp hoppy aroma that finishes smooth."

Though the beer has been in production for a year, this promotion of the Budweiser brand specifically in the heart of the Midwest comes after a Wisconsin judge ruled that Anheuser-Busch, Budweiser's parent company, must stop suggesting in advertisements that light beer from MillerCoors contains corn syrup.

The "Corn Syrup Wars" were ignited by a series of Bud Light commercials that premiered in February during the Super Bowl and singled out MillerCoors, Anheuser-Busch's primary industry rival.

In addition to provoking litigious retaliation from MillerCoors, Anheuser-Busch also generated concern in Midwest states like Iowa that produce a great deal of corn, some of which is used to create corn syrup.

MillerCoors attempted to take advantage of the backlash against Budweiser by sending its CEO, Gavin Hattersley, on a #ToastToFarmers tour through Iowa to promote its own brand and products.

The combativeness even has some charitable moments. Last spring, both MillerCoors and Anheuser-Busch donated cans of water to those dealing with devastating floods in western Iowa and eastern Nebraska.

The release of Harvest Reserve lager presents not only an opportunity for Anheuser-Busch to market a new premium product, but also for the company to reconnect with consumers after the high-profile beer battle.

The macrobrewer even culled one Idaho farmer, Jim Dixon, from its stable of long-time barley farmers to attest to Anheuser-Busch and Budweiser's commitment to American agriculture.

Dixon's signature appears on bottles of Harvest Reserve, which will be available throughout the harvest season while supplies last.

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