New York (CNN Business) Kellogg has seen your Cheez-It and wine tweets and has come up with a product to make the pairing more convenient (and to sell more Cheez-Its).

House Wine and Kellogg are partnering to sell a wine -and-Cheez-It box — that's a box of red wine and box of Cheez-Its, not Cheez-it flavored wine — for a limited time. Kellogg's plan: Get people excited about the 98-year-old Cheez-It brand.

Products that are sold for a limited time help build buzz and excitement around a brand. In this case it's also a way for Kellogg to cash in on a combination people are making themselves, Jeff Delonis, Cheez-It's marketing director told CNN Business,

"Fans on social media ... have already been participating in pairing wine with Cheez-It flavors for years," he said. "So we're excited to deliver on that specific consumer trend."

People can find the mash-up product for $25 on the House Wine website starting at 5 PM ET on July 25 while supplies last.

The product will be sold online while supplies last.

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