The favorite snack of ’90s kids is back. But why now?

We asked General Mills.

By

Feb. 6, 2020

After mysteriously disappearing from American grocery store shelves in 2012, Dunkaroos are back. General Mills announced on Monday that the knuckle-sized cookies with miniature tubs of dippable frosting will once again be sold nationwide, this summer.

Brad Hiranaga, General Mills’s chief brand officer for North America, answered our burning questions.

How long has a Dunkaroo renaissance been in the works?

It’s been years in the making, probably is a fair way to state it. We get literally thousands of consumer requests for the product, since it’s not been being sold in the U.S. recently. We knew we wanted to bring it back for a while.

Why did Dunkaroos disappear from the United States in 2012, but remain available in Canada until 2017?