Pictured: Caydon's The Midtown multifamily project currently under construction at 2850 Fannin Street.

Caydon has acquired a third site in Midtown Houston that paves the way for the Australia-based developer to deliver a mixed-use project spanning over three city blocks in one of Houston’s hottest neighborhoods.

The roughly 0.7-acre parcel at 2711 Main St. is currently occupied by Art Supply on Main, which plans to relocate to a newly built development on the site in spring 2019. Combined with Caydon's purchase of the parking lot adjacent to the Greensheet building at 2601 Main St. earlier this year and the company's The Midtown development at 2850 Fannin St., the acquisition solidifies a three-block stretch in Midtown for Caydon's first U.S. development.

Phase one, slated for a mid-2019 completion, is The Midtown, a $200 million residential tower that will rise 27 stories above Midtown offering 357 apartment units, all equipped with Amazon's Alexa . The Ziegler Cooper Architects -designed high-rise will also include 13,000 square feet of ground-floor retail space, the start of what Caydon foresees as a bustling food-centric hub on Drew Street. Talk of a second larger tower has swirled around Caydon’s project since renderings leaked earlier this year, but plans from the developer have not been confirmed.

Caydon's project is in prime position, located along Houston's Metro Rail line, almost equidistant between Houston's two largest employment centers, downtown and the Texas Medical Center.

Once known as Houston's Fourth Ward, the Midtown area for decades was cut off from downtown Houston's growth. The establishment of tax increment reinvestment zones, special zones created by the city council to attract new investment by directing certain tax revenues to zone improvements, led to the opening of upper income townhomes and apartment complexes in western Midtown, taking the area’s population from 3,000 to more than 8,000 in the past 20 years. These days, Midtown has become a destination for youthful luxury living, featuring several urban parks and some of Houston swankiest bars and restaurants.