12 incredible women (@kimkardashian, @mirandakerr and @katebosworth just to name a few), 12 new @ctilburymakeup lipsticks ✨ #lipstickconfidence #charlottetilbury A photo posted by HuffPost Canada Style✨ (@huffpostcastyle) on Mar 22, 2016 at 4:16pm PDT

The line, which is dubbed "Hot Lips" is created after 12 celebrities Tilbury works with on a regular basis and features shades that "capture the personality of each of the 12 incredible women [she] admires," according to a press release. It also features four additional shades that are part of Tilbury's core lipstick collection. And for each Hot Lips lipstick sold in the first two months of launch, £1 will be donated to Women for Women.

Testing, testing! @ctilburymakeup #lipstickconfidence A photo posted by HuffPost Canada Style✨ (@huffpostcastyle) on Mar 23, 2016 at 7:43am PDT

Charlotte Tilbury's Hot Lips lipstick swatches. "Psychologically, lipstick has this amazing effect on women," the iconic makeup artist told press during the launch event in New York City on Tuesday, citing the "lipstick index" and the effect it has had on women and the community throughout history. "To work with these incredible celebrities that really are beauty icons of today and to be able to steal a little bit of their DNA, give back and be associated with this incredible charity, the whole thing is just so exciting."

Celebrities whose DNA has been stolen by Tilbury for the cause include Miranda Kerr, whose shade is a "fresh, pinky coral", Cindy Crawford ("a taupe-y nude that's very '90s"), Emily Ratajkowski, whom Tilbury dubs the "sexiest women on the planet right now" ("a retro, '70s coral, but neutral) and Helena Bonham Carter, who originally wanted to name her dark lippie "Kisses From Hell" but then opted for "Hells Bells" instead. As for Kim's shade? It's simply named "Kim K.W." and is a pale nude pink that Charlotte says is "actually quite naughty, the colour."

A photo posted by Charlotte Tilbury (@ctilburymakeup) on Dec 14, 2015 at 10:34am PST