[THE INVESTOR] Samsung Electronics is likely to miss its annual smartphone shipment goal of 350 million units, according to those close to the matter.



“Samsung's goal this year is 350 million units, which is higher than originally reported, and considering the lower-than-expected sales of the Galaxy S9 and its struggling mobile business in China, the figure appears to be a far-fetched goal,” an industry source briefed on the matter told The Investor



Samsung’s initial plan was to ship 320 million smartphone units, but with the robust preorders of the S9 in the first quarter this year, the firm moved up its goal.







Koh Dong-jin, CEO of Samsung Electronics mobile division