CALGARY—Kay Pike stands in front of a giant lit mirror, dabs her brush into a glob of paint and touches it to her skin.

She’ll repeat the motion thousands of times over the next 12 hours as she transforms herself from a willowy blond artist to the dark-haired Man of Steel for a throng of viewers following along on the Internet.

“We don’t talk about gender roles on my channel. In fact, when people say you should paint yourself as Superwoman, I’m like, ‘No. I want to paint myself as Superman,’” says Pike, who, when she’s done, looks like she could have been ripped from a comic book panel.

“It doesn’t matter. When you’re painting a canvas, you’re not thinking this is a girl canvas or this is a boy canvas,” Pike says.

“Art is art. I’m one of those art class nerds that would go and eat lunch in the art room and hang out with the art supplies.”

She posted a video of her first solo effort on Reddit and it caught the attention of Twitch.tv, a live-streaming company in San Francisco.

“One week later I was live streaming body paint on Twitch.”

Her sessions are a mix of reality TV and info-tainment. She receives a little advertising money, but relies more on donations from viewers to offset her costs.

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There is also cash from her fashion line, which she sells at comic conventions, as well as appearance fees.

“It’s like small income from a lot of different places that add up to a mortgage payment.”

Superman is a favourite of her husband, Moose, who narrates, reads posts from her followers and runs things behind the scenes.

In between singing along to pop music and answering questions from her followers, she gives step-by-step details on how she goes about creating the character.

The audience is an equal split of male and female fans between 18 and 38.

She explained she was led to painting characters for cosplay “to get out of some mega-social anxiety. Having the fashion line we’re going to the shows, right? I totally, 100 per cent, could not talk to anyone on the other side of the camera.

“I loved comic conventions and anime conventions, so getting interested in being (the characters) was to get over social anxiety.”

Pike doesn’t have any favourites. She refers to all her creations as her “little paint children.”

She said it would be boring and lonely to do the painting without an audience.

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