11:30:40

SAXAnd I think that's -- that is one of the bigger forces behind this phenomenon. You know, the narrative of the past decade -- let's say the, you know, the iPhone era -- has been very much one that Silicon Valley sort of set the narrative that we're in this wonderful new world and here's all these wonderful things that are going to happen. And, you know, that was everything from the business model, you know, everybody should be their own venture capitalist, angel investor and invest in start-ups -- and I have done this myself -- you know, to the notions of education and art and culture that, you know, if you do something digitally, that is the way forward and that's the thing.