Oris occupies a special position among Swiss watch manufacturers. Its location in the German-speaking part of Switzerland sets it apart from the majority of other Swiss manufacturers, who tend to be based in the French-speaking part of the country. Oris is also one of the few manufacturers that is completely privately owned and has not become part of a large corporation. For decades the company has exclusively produced mechanical watches, and in 2014 it resumed the development and production of its own in-house calibers. Oris watches are admired for their simple, functional design, along with their elegance and attractive value for money.

This clear sense of structure is reflected in their product line, which consists of four collections: Diving, Aviation, Motorsport, and Culture. Watches like the ProDiver Pointer Moon and the Aquis Depth Gauge are popular among both professional and amateur divers. The same can be said for pilot's watches like the Big Crown ProPilot and the watches in the Motorsport collection. All of these timepieces offer well thought-out functions for their respective purposes. The classic-looking watches in the Culture collection are also a successful mixture of tradition and innovation.