REMEMBER the Chrysler K-car? Dave Schiff, a founder of Made Collection, a new flash-sale site that sells only American-made goods, hopes not.

When he was coming of age in the early ’80s, the phrase “Buy American” was epitomized by Chrysler’s boxy, style-challenged sedan, marketed as a star-spangled rebuke to the sleek imports of the day. In Mr. Schiff’s view, you bought one to satisfy a patriotic duty, not a sense of style. “ ‘Made in the U.S.A.’ came with baggage,” he said.

Times have changed. Even as the “Made in the U.S.A.” label has grown scarce, thanks to the offshore manufacturing in apparel and other industries, it has acquired cachet as a signifier of old-school craftsmanship, even luxury.

The movement has come far enough that Mr. Schiff, a former advertising executive from Miami, believed the time was right to start a Gilt-like shopping site for the Americana set, selling items like shuttle-loom jeans, lace baby dolls and a 19th-century-style baseball made of leather sourced from a Chicago tannery.