The long-running conservative argument against Hillary Clinton Hillary Diane Rodham ClintonBiden leads Trump by 36 points nationally among Latinos: poll Democratic super PAC to hit Trump in battleground states over coronavirus deaths Battle lines drawn on precedent in Supreme Court fight MORE can be neatly summed up: She’s cold, she’s calculating and she’s self-serving. Every crazy right-wing conspiracy theory fits into that narrative, whether it is the death of Vince Foster or whatever it was they think happened during Whitewater.

Think about their latest nutso theory: Benghazi. The former secretary of State didn’t care about those diplomats, denied them proper security, refused to allow the military to save them when they were under attack, then lied about it all to cover it up. This has all been disproven by eight Republican investigations, but it isn’t stopping Donald Trump Donald John TrumpBiden leads Trump by 36 points nationally among Latinos: poll Trump dismisses climate change role in fires, says Newsom needs to manage forest better Jimmy Kimmel hits Trump for rallies while hosting Emmy Awards MORE from claiming in a fundraising email that he will “indict Hillary Clinton and find her guilty of all charges” if elected. When it comes to crazy Republican Clinton hate, reality need not apply.

ADVERTISEMENT

The left-wing primary arguments against Clinton focused more on her commitment to progressive ideals. She’s addressed those in recent weeks, making clear in speeches that she is not pivoting from her primary-season promises, to end the Hyde Amendment prohibiting federal funding of abortions, to create more oversight of the nation’s shadow-banking system, to increase Social Security benefits, and to oppose the Trans-Pacific Partnership trade deal. With Trump’s help, and with a hefty assist from Sen. Elizabeth Warren Elizabeth WarrenGOP set to release controversial Biden report Biden's fiscal program: What is the likely market impact? Warren, Schumer introduce plan for next president to cancel ,000 in student debt MORE (D-Mass.), Clinton’s party is mostly united.

But also with Trump’s help, she has a real opportunity to expand the map for her party. Her first target? Republican women.

To that end, Clinton has launched a barrage of commercials with a single theme: her lifelong commitment to children. “Through the years there have been challenges, setbacks,” says one of the ads. “But for Hillary, one thing’s never changed: helping children has been the cause of her life and always will be.” The ads speak to her advocacy work for disabled children after graduating from college, school reforms in Arkansas, her instrumental work in establishing the Children’s Health Insurance Program, and her work as secretary of State to stem the trafficking of women and girls.

How can Clinton be cold if she’s focused so much of her considerable efforts on children? If she’s calculating, it’s only to help those less fortunate. And how could she be self-serving when she passed up a chance to cash in at some prestigious law school to do children’s advocacy work instead?

Not only do those ads take direct aim at the dominant conservative narrative, they do so in swingy lean-Republican states, like North Carolina, Nebraska and Indiana. Forget Democratic-leaning swing states — Trump isn’t challenging those any time soon. This is a campaign so confident, it can begin the cycle eating into Republican turf.

Not that the prototypical Republican angry white male gives a damn about children. The GOP’s presumptive nominee certainly hasn’t bothered to even acknowledge the existence of children. When asked what traits his infant daughter had inherited from her mother, he answered, “We don’t know whether or not she’s got this part yet [cupping his hands around his chest], but time will tell.” And as she grew up, the mogul hasn’t stopped talking about how he’d date her if he weren’t her father. It’s probably best that creepy Trump stay clear of the subject of children.

It’s clear that Republican women aren’t happy with Trump, with about three-quarters of them holding negative views of him, according to pretty much every poll. Clinton has now given those women a viable alternative, and one that dispels much of the conservative mythology around her.

Moulitsas is the founder and publisher of Daily Kos.