Tim Hortons is recruiting consumers to create a new doughnut flavour that could end up on its menu.

The coffee giant has launched a summer challenge that urges pastry lovers to get creative with an online doughnut designer.

When the contest ends July 21, celebrity guest judge Jason Priestley will help the company choose eight finalists.

Then Canadians will get to vote for the winner during an open voting period that runs August 5 to 18. The winner gets bragging rights and $10,000, but there is no guarantee the new flavour will be available for sale.

In response to a joke made by Priestley on a Canadian-themed episode of the TV show How I Met Your Mother earlier this year Tim Hortons created a special Timbit-stuffed strawberry-vanilla doughnut named The Priestley in his honour, but it wasn’t added to the menu.

“I think all Canadians have a favourite Tim Hortons doughnut, but I bet many also have a flavour that they dreamed of having as well,” said the Canadian-born actor in a statement.

“My Tim Hortons dream doughnut became a reality, and now another lucky Tim Hortons fan could see theirs come to life, too. It will be fun to see how well contestants know their dough.”

Visit www.duellingdonuts.ca for details.

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