How much does it cost?

The custom plate fee varies if the plate number is assigned by DMV or if you personalize it. Learn more about personalized plates.

Custom plate fees Type Fee Initial (assigned) $60.00 Annual renewal (assigned) $31.25 Initial (personalized) $91.25 Annual renewal (personalized) $62.50

The annual custom plate renewal fee is in addition to your vehicle registration renewal fee. You will be billed for the plates every two years when you renew your registration.



To order online

you must have a valid NYS registration that does not expire within 60 days. This will have your current plate number and registration class code. See a sample registration document.

your name and address must be up to date with DMV. You can change your address online before ordering picture or professional plates.

you must have a credit or debit card that DMV accepts, and a valid email address for confirmation purposes.

Order a Rochester Raging Rhinos custom plate online

Can I order this plate by phone?

Yes, but you can save yourself the wait time. It’s faster and easier to do it online.

Call the Custom Plates Unit at 1-518-402-4838.

Office hours are 8:00am - 4:00pm, Monday through Thursday.



Can I order this plate by mail?

Yes. To order this plate by mail, use the Application for Custom Plates (PDF) (CP-30).

Mail the completed form and your payment to:

NYS DMV

Custom Plates Unit

P.O. Box 2775

Albany, NY 12220



Can I order this plate at a DMV office?

Yes, but you can save yourself trip. It’s faster and easier to do it online.

Find a DMV office.

Universal Symbol of Access

Custom Plates that include the Universal Symbol of Access for individuals who qualify are available only through the Custom Plates Unit. See how to order plates that include the Universal Symbol of Access (PDF) or call the Custom Plates Unit at 1-518-402-4838.