Money doesn't grow on trees. You can't get something for nothing. There's no such thing as a free lunch. Except all of these cliches are apparently false, because Antoine Deblay, a student who lives in southwest France is actually making money selling cans of air from his town.


For €5.50, or about $7.50, Deblay is shipping 250ml cans of air called "Air de Montcuq" for his hometown. This summer he raised about $1,000 on KissKissBankBank, a French crowdfunding site, which allowed him to make a website and get the tins/packaging he needed. Deblay told Business Insider that in the first three weeks he received a thousand orders and has already made thousands of dollars with a 60 percent profit margin.

The appeal of the cans comes from a pun that is inherent in the name of Deblay's town. Montcuq can be mispronounced "mon cul" or "my ass," meaning that "Air de Montcuq" can be translated as "the wind of my ass." Novelty gift? Sure, why not.


Because he apparently is not afraid of taking the whole thing too seriously, Deblay is only selling 10 liters of air per week so he doesn't put a strain on his supply, and when he hits that limit he puts a warning on the website that orders are done for the week. Deblay told Business Insider, "Of course I knew it was going to sell, but not so much in so little time!" Of course! [Business Insider via Orange]