The slim PS Vita's price of £180 is unlikely to be the amount consumers will pay, Sony has said.

The price for the new device, which was announced by the firm at a suggested £180, will change according to promotional deals.

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"It's a price that, today, Vita doesn't regularly sell at to be honest," UK managing director Fergal Gera told Digital Spy.

"We do run quite a series of attractive promotions. If you want to know what a great price looks like, £139 for a Vita with a Mega Pack with a memory card was probably the tastiest price we saw up to Christmas."

He continued: "We will continue to promote at opportune times. Take that as a rough guide only, and take today's market prices and the market prices you saw into and out of Christmas as a better steer as to what consumers will pay."

Gera also confirmed that the new device will replace the existing launch model, a process that will take "days to weeks" depending on the retailer.

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Confirmed for the UK earlier today (January 30), the new model will be available on February 7 for approximately £180.

As well as having a thinner form factor, the original Vita's OLED screen will be replaced with an LED variant, and battery life will be improved by one hour for a total of six hours' play time.

Recent Vita game releases include OlliOlli earlier this month and Dustforce for February 5 in Europe.

Watch the original PlayStation Vita PCH-2000 announcement video below:

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