Senate Majority Leader Mitch McConnell electrified the nation in 2014 when he released 2 minutes and 22 seconds of high-definition footage of himself smiling and going about his day.

Now, more and more campaigns are getting in on “McConnelling”: skirting campaign coordination laws by posting public footage of a candidate that PACs can use to make positive ads. Roll Call elections analyst Nathan L. Gonzales is here to explain McConnelling, a term coined five years ago on “The Daily Show With Jon Stewart.”