Bean bag chairs

Ping pong or comparable gaming table

Laid-back "crash couches" for working away from your desk

At least one employee with visible tattoos

Conference rooms with witty names

For creative firms—including advertising and branding companies—looks are everything. Your space to some degree defines your brand for both clients and potential employees. Having a cool office is de rigueur for any firm that wants to win top talent and big-time clients. And in response to the legendary office spaces of tech giants Google, Facebook, and Apple, as well as the homey, funky office movement of tech startups, creative firms are in a heated battle to out-hip each other. Among the standard fare in these offices:And perhaps nowhere is the need to project hippitude more essential than Brooklyn, NY. No longer the red-headed stepchild to Manhattan, the borough has been named among the hippest places in the country by GQ, Forbes, and others. We looked at three very different but equally boss workspaces in two of Brooklyn's hottest neighborhoods: Dumbo (an acronym for Down Under the Manhattan Bridge Overpass) and Smith Street in Cobble Hill. Each space excels at its goal of emanating the brand's message, whether that be enormity, polish or coziness.