The founder and CEO of the popular dating app Bumble said her decision to ban gun pictures and gun-related content from people’s dating profiles “pissed a lot of people off” and resulted in death threats.

Whitney Wolfe Herd made the decision to ban guns from the app back in March and gave a $100,000 donation to the pro-gun control group March For Our Lives in response to the mass school shooting in Parkland, Florida.

Speaking during a Cannes Lions panel Monday, Ms. Herd said her decision to ban guns caused a wave of backlash and she was forced to beef up security at her company headquarters in Austin.

“It’s polarizing and we had to have police at our office for several weeks,” she said, The New York Post reported. “I was getting emails saying ‘I’m gonna show my Glock and my you-know-what [genitals] with literally a picture of the Glock and the other thing. It was ‘We’re coming for you, we know where your office is.’ Our team members were getting harassed. It’s been really wild.

“I guess if you’re pushing the limit on something, you’re going to piss someone off,” she added.

Ms. Herd said the decision also caused tensions among Bumble staffers.

“It pissed a lot of people off, but it was the right thing to do,” she said, The Post reported. “We have a lot of people on our team that are responsible gun owners. I’m from Texas. … Our brand values are equality, empowerment, kindness and accountability. Do guns fit that bill? No. The majority of women that die from domestic abuse a year is from guns. So why would we want to romanticize that?”

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