Gilded Bottle Pays Homage to Limited Offering

NEW YORK, Oct. 21, 2013 /PRNewswire/ — Johnnie Walker Gold Label Reserve arrives to the U.S. this fall in a striking and festive, reflective gold bottle. Previously only available in select global markets, the limited offering introduces a new step in the Johnnie Walker flavor journey and its special bottling provides an unexpected yet stunning profile for a Scotch whisky.

Johnnie Walker Gold Label Reserve represents the gold standard in blending. The luxurious, multi-layered whisky offers a smooth balance of sweet fruits and creaminess with a light smoke.

The flavors of Gold Label Reserve pop over ice and brighten when served as a tall drink with handcrafted soda water infused with fruits such as grapefruit or lemon.

“Gold Label Reserve features some of my favorite whiskies, including casks of Clynelish single malt Scotch whisky, whose water source flows from the Kildonan Hills – where gold was discovered in 1868,” said Master Blender Jim Beveridge. “It’s an exciting blend that offers a distinct new flavor for current Johnnie Walker fans and an appealing taste for people newer to Scotch whisky.”

From its flavor profile and suggested serve to its unique bottle design, the Master Blender crafted this smooth and luxurious blend for responsible enjoyment during celebratory moments and spirited nightlife occasions.

“The Johnnie Walker journey continues as we introduce this striking offering to the U.S. for a limited time,” said Brian Radics, Director of Scotch Whisky, Diageo. “Gold Label Reserve provides consumers with a unique flavor for high energy celebrations that may not have been traditionally looked at as a Scotch whisky occasions.”

The suggested retail price of the limited time offering of Gold Label Reserve in its special bottle is $87 (750ml).

Johnnie Walker reminds you to please drink responsibly.

About Johnnie Walker®:

Johnnie Walker is the world’s number-one selling Scotch Whisky brand, representing the concept of personal progress for the many people who enjoy it in more than 200 countries worldwide, just as it did to John Walker, who founded the business in 1820. A combination of consumer insight, determination and commercial astuteness enabled three pioneering generations of Walkers to grow a small grocery store into an international Scotch whisky business selling stylish, globally recognized brands that today define the Scotch whisky category.

About Diageo:

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.