Before examining this, it's worth looking at what the makers of the Ark were going for when they embarked upon the project. According to Ham, the aim was to produce something so entertaining it would attract Christians and non-Christians alike. "How do you reach the general public in a bigger way?" he asked in an interview last year with the Washington Post. "Why not attractions that people will come to the way they go to Disney or Universal or the Smithsonian?" Which, presumably, is why he hired Patrick Marsh, an attractions designer who has worked on Universal Studios and the Sanrio theme park in Japan, to work on the Ark.