Subject: Some copy ideas just for Savist

Hey Prospect,



❶ Came across a few ads for your product - converting user uploaded content into optimal sizes for each device can be such a PITA, great job for making this so easy.



❷ Based on my experience helping products like Wires and Speeder convert ad traffic into users, here are a few ways to convert more visitors into users:

・❸ Headline: Full stack adaptive delivery → Save your devs from the time suck of user uploaded content

A headline needs to convince someone not to bounce off your page so it has to pique their curiosity and emotions. 'Full stack adaptive delivery' sounds quite vague and doesn't really explain the pain point your product solves.



・Tagline: Serve ultimate UX with better images on any website. One script to rule them all → Convert user uploaded content into optimal sizes for every device. With one line of code

Now that your headline made them think "I have this problem", your tagline needs to be a fishing rod that reels them in. Even if your target audience is techy, explaining what your product does as simply as possible really boosts conversions, because every extra second of thinking time is a second they could decide to not bother and bounce off.



・CTA: Try it free, Schedule demo

I would limit the above the fold CTA to just one to maximize conversions. The more choice you offer, the less likely someone is to click at all. For the Try it free CTA, instead of directing people to the signup page right away, I would let people upload an image so they can see your dynamic resizing technology in action. Based on my work with other done-for-you products, this "seeing is believing" experience improved trial to conversion rates by 15-25%. This is ultimately what matters, not just signups.

❹ Let me know what you think!



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