Sony Interactive Entertainment (SIE) launched its PlayStation VR head-mounted display (HMD) for PlayStation 4 back in October 2016 and today revealed the device has achieved one million sales worldwide, but stopped short of calling it a success, rather ‘a good start’.

As SIE regularly tends to do, its released a new report on hardware sales. PlayStation 4 has sold almost 60 million units reports the company, and since November one in five consoles have been the new PlayStation 4 Pro. With PlayStation VR, although those sales figures are better than rivals Oculus Rift and HTC Vive – no official figures have been released but estimates in February put them at 243,000 and 420,000 respectively – SIE is still downplaying the achievement.

PlayStation global sales and marketing head Jim Ryan has said its “intrigued” with PlayStation VR’s current positioning, reports Business Insider, but with an install base of nearly 60 million that one million figure is fairly small. “We would not describe one million units the same as mass adoption,” said Ryan. “But we would call it a good start.”

With E3 next week expect to see some big announcements from the company in regards to VR and future content – VRFocus has listed five titles to keep an eye on – alongside Microsoft and several others, (plus Oculus won’t be there).

SIE will also be running a “Days of Play” promotion from 9th – 17th June 2017, which is due to feature big reductions on PlayStation software and hardware. A limited edition gold-colored PlayStation 4 console, which will sell for $249 USD, will also be released at the same time.

VRFocus will continue its coverage of PlayStation VR, reporting back with the latest announcements.