Here's a fresh window into his media mind, in this exclusive preview from Sean Spicer's book, The Briefing: Politics, The Press, and The President (Regnery), out July 24.

"[B]etween 10:00 a.m. and noon, Sarah Huckabee Sanders and I would poke our heads into the Oval Office ... [Trump] was always full of questions, wanting background on where a story came from and, of course, curious to know what we were going to say about it. And he was never shy about giving us directions."

"I'd be peppered throughout the day with calls from the president as stories evolved. He was extremely engaged, very particular, and insistent about how he wanted his points delivered."

throughout the day with calls from the president as stories evolved. He was extremely engaged, very particular, and insistent about how he wanted his points delivered." "The more time I spent with him, the more I came to understand that President Trump wanted me to repeat his answers to the press verbatim."

Spicer, calling Trump in the residence the evening before St. Patrick's Day, 2017:

Spicer: "Sir, just a reminder about the St. Patrick's Day event tomorrow — do you have a green tie?"

"Sir, just a reminder about the St. Patrick's Day event tomorrow — do you have a green tie?" Trump: "Yeah! Of course I have a green tie."

"Yeah! Of course I have a green tie." Spicer: "For tomorrow?"

"For tomorrow?" A long pause. "Well, I have one in New York, but I don't have one here."

"Well, I have one in New York, but I don't have one here." Spicer: "I've got an extra green tie. Would you like me to bring it in?"

"I've got an extra green tie. Would you like me to bring it in?" Trump: "Thanks, sure, but let me see what I can do. It'd be great to have a backup in case I can't find one. Let's touch base in the morning."

"Thanks, sure, but let me see what I can do. It'd be great to have a backup in case I can't find one. Let's touch base in the morning." "First thing that day, I delivered the green tie to the Oval Office and set it on the Resolute desk.. ... The billionaire president wore my green tie that entire day ... He must have liked it because I've never seen that tie again."

Spicer's pre-briefing ritual: