The company has lined up a long list of partners in the UK, including Amazon, John Lewis, Curry's PC World, GAME and Harrods. It'll also be available from Amazon in France and Germany, as well as Best Buy and Microsoft Stores in Canada, with a suggested retail price of £549 (€699). Some retailers will also let customers book in a demo, like HTC is doing at some Curry's PC World stores.

If you do decide to take the plunge, Oculus will bundle VR platformer Lucky's Tale, hundreds of 360-degree videos and movies and localized manuals and software. The company says it's also working with developers to ensure games and VR experiences are relevant for global customers too.