As Republicans try to push Obamacare repeal over the finish line, many Americans are wondering how they will cover their medical expenses in this new, GOP-conceived insurance market.

"Late Show" host Stephen Colbert, thinking outside the box Tuesday night, suggested people turn to a lifestyle brand in these dire times.

Advertisement:

"Folks are going to have to look for alternative medical treatment like prayer, or being rich, or praying to become rich," Colbert said Tuesday night. "Well, in these dark days of doubt, thank goodness for Gwyneth Paltrow and her lifestyle brand, Goop."

Late-night comedians have taken turns punching Paltrow's online business venture, a quirky health and wellness website which she herself admitted that she doesn't read.

Goop got in a little trouble this week after NASA debunked the brand's claims that stickers it sold were made out of magic "NASA space suit material." Goop sells a 10-pack of these Body Vibes stickers for over $60.

Advertisement:

"Previously, if you wanted wearable stickers that promote healing, you had to buy a box of band-aids," Colbert joked. "For that price, you're going to want to pick up their anti-anxiety sticker for the panic attack you'll get when you realize you spent your rent money on stuff they give children free at the dentist,"

"Yes, Goop has apparently consulted with top fork scientists to create these stickers," Colbert said. "So what Goop is saying is, Buy these stickers and go fork yourself."

Colbert then introduced his own celebrity lifestyle brand, Covetton House. Things got weird from there.