Hell hath no fury like angry Glad Wrap consumers.

Glad Australia has faced the people's wrath back in January after their new cling wrap box design failed to please its existing customers.

Vicious backlash ensued after the company changed the position of its serrated cutter bar from the base of the box to the inside of the lid – a standard considered safer than the old style.

It proved however to be a less than practical alteration, leaving consumers frustrated and Glad Australia promising to return back to its old design in coming months.

"Sorry Glad, but you've failed… the upwards motion is awkward and hard to do. I'm changing brands," one person posted online.

According to some consumers, Glad's response to complaints were to refer them to a YouTube video giving handy hints on how to best use the newly designed product.

But consumers have now had a taste of the competitors' cling wrap, and it appears Glad Australia may be losing its customer loyalty base.

In an A Current Affair cling wrap challenge, the program presented an array of different cling wrap products and gave them to the public to test.

"I like the Woolworth Select, it came out of the package easy and I was able to tear it really easy and put it on and it stuck good,"Colleen, a mother-of-three told A Current Affair .

"I like the Aldi one the best. It clings good, it cuts good," mum Sylvana said.

Meanwhile another consumer was happy to ditch plastic bags and switch over to Aldi wrap.

Tom Godfrey from Choice says the Glad Wrap fiasco is people power at its best.

"The backlash they faced for making that ridiculous change to their much loved product just illustrates why it is important to listen to consumers," Mr Godfrey said.

"This public pressure is what drives change in markets… it is critical that when a business is doing something untoward that we all mobilise and we put pressure on them to make a positive change."