The Hornets have not received any bids for striker Troy Deeney and the club have no intention of selling their captain, the Watford Observer understands.

National media reported this week that Newcastle United and Swansea City were set to make offers for the 26-year-old. However, the Golden Boys have not had any bids submitted.

Deeney, who has scored more than 60 goals over the past three seasons, signed a new long-term contract last summer and Watford are under no pressure whatsoever to sell the former Walsall player.

Newcastle, who are also reportedly interested in Queens Park Rangers’ striker Charlie Austin, were stated to be planning a £10 million move but that figure is understood to be way off what the Hornets value Deeney – who counts towards the club’s home-grown player allocation – to be worth.

The Pozzo family, whose son Gino owns Watford, have proven in the past they do not sell their star assets unless they receive a bid that is too good to turn down.

Last summer, Leicester City were understood to have made an offer for Deeney that could have risen to £12 million.

It was a bid which was flatly refused by the Hornets and the club will take the same stance as they prepare for life in the Premier League.

Deeney, who is the most influential voice in the Golden Boys dressing room, netted 21 goals last season and was named the Watford Observer player of the season and the players’ player of the season.

He has a big personality and a burning desire to succeed in the top flight, which was summed up when Deeney revealed before the Hornets squad headed off on their summer break that he would be starting pre-season early with personal trainer Jamie Reynolds.

He is confident he can hold his own in the Premier League and said he is looking forward to leading Watford out at iconic English grounds such as Anfield and Old Trafford.

The striker said: “It would be fantastic to lead the team out in front of however many thousand at Old Trafford or Anfield but if I don’t perform then it doesn’t matter because I won’t be able to do it the next week because they will put someone else in.

“My end goal is to perform on a week-to-week basis and now we are in the Prem, I won’t be able to drop my standards lower than eight out of ten. If I do then there will be somebody else in the team. I know what is required.

“When we talk about these holidays, it will not be a case of eating and drinking whatever I want.

“I will be chilling out for two weeks and then I will have six weeks of working hard [before pre-season] and I will be back bigger and stronger than I have ever been.”