Sen. Bernie Sanders Bernie SandersSirota reacts to report of harassment, doxing by Harris supporters Republicans not immune to the malady that hobbled Democrats The Hill's Morning Report - Sponsored by Facebook - Republicans lawmakers rebuke Trump on election MORE’s (I-Vt.) presidential campaign launched its first TV ads in New Hampshire this week, the campaign announced Wednesday.

The $1 million ad buy will run for two weeks in the Granite State, and the 60-second “Fight for Us” ad will also be distributed digitally.

The ad centers on the progressive senator’s message of fighting for American workers, relating the message back to Sanders’s personal story. ADVERTISEMENT

“Growing up in a family that struggled economically powerfully influenced my life and my values,” Sanders is heard saying at a rally.

“Bernie Sanders — fighting to raise wages for American workers, leading the fight to guarantee health care for all, standing up for civil rights, seniors, veterans and our children’s future,” a narrator says.

“In this moment, we need a fighter. Bernie Sanders — we know he’ll fight for us as president because he always has,” the ad continues.

The ad was produced entirely in-house, according to the campaign.

New Hampshire is the first state to hold a primary, second only to the Iowa caucus.

Sanders is leading the field in New Hampshire, according to a CNN-University of New Hampshire poll released at the end of October. The poll found Sanders leading at 21 percent, with Sen. Elizabeth Warren Elizabeth WarrenOvernight Defense: Appeals court revives House lawsuit against military funding for border wall | Dems push for limits on transferring military gear to police | Lawmakers ask for IG probe into Pentagon's use of COVID-19 funds On The Money: Half of states deplete funds for Trump's 0 unemployment expansion | EU appealing ruling in Apple tax case | House Democrats include more aid for airlines in coronavirus package Warren, Khanna request IG investigation into Pentagon's use of coronavirus funds MORE (D-Mass.) trailing him by 3 points at 18 percent. Former Vice President Joe Biden Joe BidenFormer Pence aide: White House staffers discussed Trump refusing to leave office Progressive group buys domain name of Trump's No. 1 Supreme Court pick Bloomberg rolls out M ad buy to boost Biden in Florida MORE followed in third at 15 percent.