The iPhone 6 is official, and so is the iPhone 6 Plus. Neither device, as usual, is necessarily cheap, but AT&T is offering a new limited time initiative that is aiming to make upgrading a bit easier wanting to get their hands on the new devices.

According to a report published by Bloomberg on September 10, following a phone interview with Fletcher Cook of AT&T, the Big Blue wireless network will be offering up to $300 in credit towards a new iPhone 6 or iPhone 6 Plus if you trade in an older iPhone. The new offer will begin on September 12, the same day that Apple is opening up pre-orders for their new flagship handsets. Unfortunately, specifics for the deal were not revealed in the initial report.

AT&T is also extending two of its current offers, to include the upcoming iPhone models. That includes a $100 bill credit when you buy a new iPhone on a Next plan, and add a new line to your plan. If you decide to buy an iPhone 6 with AT&T’s Next plan, you can also get $200 off an iPad.

This news follows T-Mobile’s own guarantee that the Magenta Network will offer the best trade-in values in the mobile industry. Sprint, on the other hand, just announced their “iPhone for Life” plan, which lets subscribers pay $70 per month, and “rent” the iPhone 6 — then upgrade to a new iPhone every two years.

Do you plan on trading in an old iPhone (or other phone) to get one of the new iPhones?

[via Bloomberg