If you are like most people, you don’t read privacy statements. They are boring, often generic, and seem to be created to protect businesses from lawsuits rather than to inform customers about how they protect their privacy. Still, when you know what to look for to make up your mind about “is it OK to use this product”, such statements are helpful.

Even so, there is much to be learned from looking at a privacy statement. If you are like most people you are not afraid of sharing things on the internet, but still you don’t want the platforms you use to abuse the information you share. In addition, you would like to know what you are sharing. It is obvious that you are sharing a photo when you include it in a Facebook status update – but it is obvious that you are sharing your phone number and location when you are using a browser add-on? The former we are generally OK with (it is our decision to share), the latter not so much – we are typically tricked into sharing such information without even knowing that we do it.

Here’s an example of a privacy statement that is both good and bad: http://hola.org/legal/privacy. It is good in the way that it is relatively explicit about what information it collects (basically everything they can get their hands on), and it is bad because they collect everything they can get their hands on.. Hola is a “VPN” service that markets itself as a security and privacy product. Yet, their website does not use SSL, their socalled VPN service does not use encryption but is really an unencrypted proxy network, they accept users that register with “password” as password, and so on… So much for security. So, here’s a bit on what they collect (taken from their privacy policy):

So-called anonymous information: approximate geo-location, hardware specs, browser type and version, date of software installation (their add-on I presume), the date you last used their services, operating system type and version, OS language, registry entries (really??), URL requests, and time stamps.

Personal information: IP address, name, email, screen names, payment info, and other information we may ask for. In addition you can sign up with your Facebook profile, from which they will collect usernames, email, profile picture, birthday, gender, preferences. When anonymous information is linked to personal information it is treated as personal information. (OK….?)

Other information: information that is publicly available as a result of using the service (their socalled VPN network) may be accessed by other users as a cache on your device. This is basically your browser history.

Would you use this service when seeing all of these things? They collect as much as they can about you, and they have pretty lax security. The next thing in their privacy statement that should be of interest is “Information we share”. What they call anonymous they share with whoever they please – meaning marketing people. They may also share it for “research purposes”. Note that the anonymous information is probably enough to fingerprint exactly who you are, and to track you around the web afterwards using tracking cookies. This is pretty bad. They also state when they share “personal information” – it includes the usual reason; due to legal obligations (like subpoenas, court orders). In addition they may share it to detect, prevent or address fraud, security, violations of policy or other technical issues (basically, this can be whatever you like it to be), to enforce the privacy policy or any other agreements between the user and them, and finally the best reason they share personal information: to protect against harm to the rights, property or safety of the company, its partners, users or the public. So basically, they collect as much as they want about you and they share it with whoever they like for whatever reasons they like. Would anyone be using such a service? According to their web page they have 125 million users.

125 million users accept that their personal data is being harvested, analysed and shared at will by a company that provides “VPN” with no encryption and that accepts the use of “password” as password when signing up for their service.

So, here’s the take-away:

Read the privacy policy, look specifically for: What they collect How they collect it What they are using the information for With whom do they share the informaiton How do they secure the information?

Think about what this means for the things that are important to your privacy. Do you accept that they do the stuff they do?

What is the worst-case use of that information if the service provider is hacked? Identity theft? Incriminating cases for blackmail? Political profiling? Credibility building for phishing or other scams? The more information they gather, the worse the potential impact.

Finally, never trust someone claiming to sell a security product that obviously does not follow good security practice. No SSL, accepting weak passwords? Take your business elsewhere, it is not worth the risk.