Beijing may be still struggling to influence the outside world more effectively, but at home it has learned how to compete with short videos, Hollywood movies and mobile games for the public’s attention span. While imposing tight censorship, the Communist Party has also learned to lean on the most popular artists and the most experienced internet companies to help it instill Chinese with patriotic zeal.

It’s propaganda for the Instagram age, if Instagram were allowed in China.

So many people rushed to add a national flag logo to their profile photos on the WeChat social media platform that the webpage crashed. On Douyin, the Chinese version of the short-video platform TikTok, China’s biggest entertainment stars and ordinary people alike posted videos of themselves cupping their hands into a heart shape over their chests. The “My People, My Country” music video has been played 73 million times on Tencent Video, one of three big video sites.

“Even discounting some people who hide their negative opinions of the regime, the level of support for the party state is still very high, compared with other countries,” said Dali Yang, a professor of political science at the University of Chicago.

There are a number of other factors, including the unrest in Hong Kong. Angry demonstrators showing their dislike of the Chinese government have left many people in China feeling both defensive and proud of their country’s accomplishments.

And broadly speaking, Chinese people have reason to be proud of their accomplishments. In 40 years, they have lifted their country out of poverty while avoiding the wars and unrest that have plagued much of the developing world. Modern China has its problems, but most Chinese believe it is still vibrant and full of opportunity.

The Communist Party has tapped into that sentiment, and has been successfully blurring the line between love for the country and love for the party. For the first time, the flags of the Communist Party and the People’s Liberation Army appeared in the military parade along with the national flag. In fact, the party’s flag marched ahead of the national flag.