IF YOU thought you waited a long time in line for your new iPhone, you should see the lengths people go to for a limited edition bottle of rum.

When Bundaberg Rum launched a premium tipple to commemorate its 125th anniversary at the weekend, the queue snaked for hundreds of metres outside the distillery's historic walls.

And it's not just locals making up the crowd of thousands. Bundy adorers from all over the country - some from as far away as Perth and Tasmania - travelled to the Queensland township to get their hands on a bottle.

And lines like this aren't rare for Bundy Rum. The distillery draws a staggering crowd whenever a new product hits the shelves.

The latest limited-edition anniversary bottle will set you back $1250, but that didn't deter the diehards.

And it's not just bottles of the good stuff that fans want in their pool rooms.

One local man ordered these personalised plates - in Bundy's signature yellow and black, natch.

But they won't be adorning his car, no way. He deems them too valuable for that use, and fears they'll be pinched.

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