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TORONTO — A Conservative Party attack ad targeting Liberal leader Justin Trudeau for being “just not ready” to lead the country is actually working to convince Canadians to vote for him, a Forum Research poll has discovered.

The survey found that 32 per cent of Canadians who had seen the ad were now more likely to vote Liberal in the upcoming federal election. The ad is having an adverse effect on NDP supporters as 21 per cent said viewing it made them more likely to support Trudeau.

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A majority of NDP supporters polled — 57 per cent — also disagree with the ad’s tagline “Justin Trudeau: He’s just not ready.”

Only 36 per cent of viewers agreed the ad is persuasive in convincing Canadians to vote for Stephen Harper. The ad only seems to have the desired effect with Conservative supporters as 88 per cent found it to be convincing.

Forum Research President Lorne Bozinoff said he expected Conservative voters to believe the commercial is effective.