One of Lacoste’s trademarks is its very iconic logo – the crocodile. You see a polo or custom tote bags, no matter how plain it looks, with a crocodile logo on its chest, you automatically think “Lacoste”. It can also be the other way around, you hear the name “Lacoste”, and you instantly think of crocodiles. This just proves the point that Lacoste and its crocodile logo have always come in pairs. That is until the brand decided to feature other animals, endangered species specifically, as their logo. No, this doesn’t mean that Lacoste would drop its crocodile. In fact, ...