After a flurry of criticism online, BuzzFeed on Friday reinstated two posts that had recently been removed from the site. Ben Smith, the editor in chief, said that he had overreacted when asking editors to delete them.

One of the posts that was taken down was critical of an advertising campaign for the cosmetics brand Dove, which advertises on the site. After Gawker reported on the item’s disappearance on Thursday, Mr. Smith posted a note from editors which suggested that it was removed because it did not fit BuzzFeed’s tone or editorial mission. “We are trying not to do hot takes,” Mr. Smith wrote on Twitter.

But on Friday, the British website Guido Fawkes said that BuzzFeed had recently removed another post that was critical of the board game Monopoly, shortly after it entered a deal with Hasbro, the company behind the game. Mr. Smith said in a note on Friday that he had decided to restore both posts.

“I blew it,” Mr. Smith wrote in a note to the BuzzFeed staff. “Twice in the last couple of months, I’ve asked editors — over their better judgment and without any respect to our standards or process — to delete recently published posts from the site.” Both, he said, involved the same issue: “my overreaction to questions we’ve been wrestling with about the place of personal opinion pieces on our site.”