To Ƀ or not to ฿? That is the question posed by designer Melissa Volkmann, who recently penned a blog post calling on bitcoin companies to rethink the industry’s creative direction.

The self-confessed ‘tech nerd’, who heads up design at mining software firm Hashrabbit, is on a quest to “refresh public perception” about digital currency and increase its consumer appeal, starting with the businesses currently operating in the space.

In this interview, we discuss the industry’s biggest creative flaws, bitcoin’s lack of designers and Volkmann’s earliest experiences with the ‘magic internet money’.

View the full video interview below:

This video was produced by ZapChain.