An Indian businessman from Pune who became famous after buying a ‘gold shirt’ was clubbed to death in front of his son on Thursday.Datta Phuge, 48, from the industrial township of Pimpri-Chinchwad became famous after he stitched an opulent INR10 million 22-carat pure gold shirt for himself.The millionaire money lender was attacked by 12 people at an open ground in Dighi area in Pune on Thursday night with stones and a sharp weapon, killing him on the spot.“As per preliminary information, Phuge and his son were invited by one of the suspects, who know each other, to celebrate a birthday. However, we are investigating how Phuge reached the open ground where he was murdered,” Dighi police station inspector Navnath Ghogare said.Phuge’s 22-year-old son, who witnessed his father’s murder, was spared by the attackers, according to the police.Police suspect that some disagreement over a money transaction could be the reason behind the murder.“We have detained four persons and suspect that dispute over a money transaction between them could be the motive behind his murder,” said Ghogare.Phuge was into money lending and chit fund business.This article originally appeared on The Indian Express