Nobel Prize winner Herbert A. Simon has proposed his famous “the economics of attention” theory, and articulated the concept of attention economics that the most valuable thing in modern society is not information, but attentions of people. Indeed, in the era of information internet with mass of fragmented and unordered information, how to effectively obtain user attentions and turn it into value — or “Traffic” towards all content distributors, become the most important challenge to all Internet practitioners.

Recently, ContentBox, a blockchain project launched by North American popular podcasting application — CastBox, has achieved a strategic cooperation with Merculet, and aimed to conduct in-deep cooperation in the field of “Blockchain + Digital Content”. They will fully integrate the resource advantages of both sides in technology, products, services and channels, and expand the blue ocean of global digital content traffic together. At the just-concluded WBF World Blockchain Conference• 3 AM Singapore Summit, both were selected as 2018 Top 50 Global Innovation Blockchain Projects.

The ContentBox Blockchain project was developed by the Castbox team, the latter is a globally popular podcast App with 16 million users worldwide and an editorial recommendation App in the Google market in more than 100 countries. ContentBox is built on the basis of CastBox blockchain content platform. The core function BOX Payout is an implant CastBox cross-platform payment system which can perfect realize simplified online trading — whether reward, purchase, or content creator’ earned profits, and are carried out independently by users, which greatly shortens the content creation and profit cycle. In addition, ContentBox has developed numerous supporting technologies to protect user equities within the platform, including the identify system BOX Passport, and the one-stop content management solution BOX Unpack, etc. At present, ContentBox has cooperated with content platforms and producers to subvert the business model of traditional content giants and build a global decentralized digital content ecosystem.

Growing from Singapore, Merculet is a leading blockchain technology and service providers which adhering to the blockchain concept and the way of working, and launched a trusted credentials based on mutual trust mechanism, so as to promote enterprise, as well as the effective cooperation between enterprises and users. One of the core solutions is “obtain attention”, a complete User Attention Value (UAV) assessment system, and the User Attention Token (UAT) is issued to enterprises at the same time. On one hand, it provides a rich variety of users operating ways, on the other hand, it provides real users and usage scenario for existing public chain project to promote the effective circulation and block the Internet value and high-speed iteration of blockchain technology. Merculet is committed to make the value of users return to users, and the value of enterprises return to them. In addition, the ecological foundation of Merculet MVP, provides a business outside of the closed loop for the enterprise in the operation process, efficient connection of different enterprises new ecosystem, to realize that everyone can participate in the value of opening and high-credible circulation environment.

The combination of the two companies will open up the BOX currency and MVP payment system. Relying on the professional traffic operation system of former and the powerful blockchain technology of latter, it will bring the more convenient equity experience to users and maximize the circulation scene. The BOX currency initiated by ContentBox can provide a safe and convenient payment environment for their rights and interests, and MVP of Merculet can ensure an opening value-circulation environment.

CastBox will also introduce UAV assessment system. Through the professional analysis of the UAV, the users can choose the suitable operation mode scientifically, so as to obtain the traffic effectively. In addition, CastBox will support co-login of Simplet and BoxWallet on the platform, which greatly facilitates user login operation and enhances user platform experience.

As Merculet CEO Ivan Jiang said, whether it’s an era of PC, a mobile Internet, or a blockchain, it’s all about traffic. For this cooperation, it can be said that it reflects the interaction between content and traffic. On one hand, only high quality content can attract enough traffic; on the other hand, large amount of traffic is also one of the biggest incentives for content production.

In the post-Internet era, traffic is the bottleneck of content production while the token operation based on Blockchain technology represents a new operation idea and means — It is not to buy users through the channel, but through returning to the user what should have been the interests of users, and encourage users.

The strategic alliance between ContentBox and Merculet marks the start of a year of digital content production that will truly leap into traffic.