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You can’t beat a fizzy drink every now and then. On a hot summer’s day a can of Coke, Fanta or Sprite can be just what the doctor ordered – but how would you feel about a glass of fizzy milk?

Well it will be a very real possibility soon, as Arla is introducing it to UK supermarkets in a bid to make dairy products seem trendier.

The dairy company is set to trial a "sparkling fruit and milk" drink in the UK, Singapore and the UAE, meaning carbonated milk could well be found in Bristol supermarkets later this year.



However, Arla will be hoping its product fares better than similar fizzy experiments which have fallen flat in the past, including Britvic’s “Tango Strange Soda”, a carbonated milk, water and fruit drink for kids which didn’t go down too well at all when it hit the shelves in 2014.



According to Grover Magazine, an increasing number of people are substituting cow's milk for non-dairy alternatives such as almond, coconut and soya, which are all commonplace on supermarket shelves and in coffee served at trendy cafés.

This has resulted in milk sales falling by around £250 million between 2014 and 2016, reports the magazine, prompting the likes of Arla to take drastic action.

A spokesperson for Arla Foods said: “We are continually investing in new products to meet changing consumer tastes and preferences.

“Fizzy milk is among the many products currently in development at our state-of-the-art Global Innovation Centre in Aarhus in Denmark, which sees chefs, scientists, consumers and customers all come together to identify and shape the trends, technologies and products that will impact on the global dairy industry in the years to come.



“Like all products in development, we can’t say if or when the product will come to market.”



It will certainly be interesting to see what the reaction is...