“You really should go down to the Bryant Park fountain,” says one. “It’s so easy to catch a Golbat there.’”

Two other women grab their phones and head out.

It’s all part of a day’s work at social media marketing agency Socialfly. “Pokémon GO has really boosted office morale,” says Stephanie Cartin, co-founder of the four-year-old start-up which currently has 12 employees, who happen to all be women.