Prime Minister Narendra Modi was in Europe last month to galvanise India’s ties with key European powers as well as to keep the momentum of his past visit to Europe going. In what has now become his signature style, he touched upon key aspects of Indian foreign policy interests pertaining to each of the four nations—Germany, Russia, Spain and France—and tried to raise India’s profile in a part of the world which is getting consumed by its internal turmoil with each passing day. Despite Europe’s inward-looking foreign policy orientation at the moment, several aspects of Modi’s visit stand out which will help India over the long term.

The focus of Modi’s visit was clearly on boosting trade and economic ties with Europe. His unabashed selling of India as an investment destination is the most striking aspect of his outreach to the West. Unlike his predecessors, India now has a Prime Minister who is more in tune with global diplomacy than most of the foreign policy bureaucracy and commentariat in Delhi. One of the most important roles that leaders of major economies are expected to play in today’s day and age is that of a salesman. From Emmanuel Macron to Xi Jinping, from Theresa May to Angela Merkel, the first order of business for most governments today is to sell their countries as welcoming places for doing business. And Modi is a salesman par excellence.

Pledging a stable and transparent tax regime, Modi has been busy wooing global investors, arguing that development is “not a mere political agenda” but an “article of faith” for his government and has sought international support to achieve the objectives crucial for growth.

In Germany, Modi addressed the Indo-German Business Forum that saw the participation of top German CEOs, while in Spain, he exhorted CEOs of leading Spanish companies to participate in initiatives like Make in India, saying immense potential awaits them in the fast-growing nation. To the Russian defence industry, he sold his government’s new policy of allowing Indian companies to manufacture defence equipment with foreign players. Modi remains keen on getting Europeans involved in his flagship programmes such as Make in India, Clean India, Skill India, Digital India, and Smart Cities.