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The time between an online shopper clicking on “buy” and receiving their goods becomes more efficient with each passing year.

Efficient shipping is all part of maintaining an advantage in today’s markets. “It has become so competitive, it’s important that merchants provide a shopping experience that is easy and seamless, from the shopping cart to end delivery. They only have one chance to make a positive impression,” says Steven James, director domestic parcels product management for Canada Post.

Canada Post has spent decades building and refining its shipping infrastructure across the country. “Now with online shopping, we are well equipped to help retailers ensure that a product’s journey from inventory to door or store – and in some cases back again – is a virtually seamless process.”

Efficiency has also been enhanced by more sophisticated retail order management systems, James says. “They are so much more advanced, merchants can get items ready for shipment faster. In the past it might have taken a few days to get the item out of a warehouse, pick it and package it for pickup. Now companies are pretty slick in getting product out the door more quickly.”