GRAND RAPIDS, MI – Crack Fries are no more.

In name, at least.

HopCat, which has served and promoted the beer-battered, seasoned delicacies as its flagship item since its first brewpub opened in Grand Rapids in 2008, announced plans to discontinue the name on Monday.

“We chose the name more than 11 years ago as a reference to the addictive quality of the fries and their cracked pepper seasoning, without consideration for those the drug negatively affected. We were wrong,” a statement on HopCat’s website reads.

"The crack epidemic and the lasting impact on those it affects is not funny and never was. As we grow as a company we have come to realize that to make light of this drug and of addiction contradicts our values of inclusion and community.”

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HopCat will continue to serve the fries under a yet-to-be-announced name. The recipe and ingredients will remain the same, but the name that has been synonymous with the brewpub as it has grown to more than 15 locations in the Midwest and South is gone.

The transition won’t happen overnight, according to the announcement. A company-wide menu reprint in mid-January will reflect the change. HopCat leadership also needs time to update all other materials, including online menus, training documents and promotions.

“We want to thank our guests, employees and community members who have helped us come to this realization and apologize for the pain the name brought to others,” a statement reads.

“We are grateful for the support we’ve received over the years and your love of our fries. While we know it will take time to get used to this change, we are confident in our decision. It is not only the right thing to do, it reflects who we are.”

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