Nintendo's been doing a bit of digging and it turns out it's already won the console wars. If we're only talking about the ladies, that is. A whopping 80% of American female primary gamers (the person who primarily uses the console rather than the occasional dabblers) do their thing on the Wii , which we see as a clear indication to the graphics-obsessed Xbox 360 and PS3 developers that women prefer their games to be fun to play, rather than just look at. Maybe if we also stopped dressing female characters in swimsuits, they'd find non-Wii games relatable too -- that's just a guess though, probably wrong.