You can't have Norma's without Norma, right? Duh.

The popular Pensacola eatery Norma's at duh will close Oct. 20 after that day's lunch service. Culinary matriarch Norma Fleming Murray died on Sept. 23 after battling a recurrence of cancer. She was 65 years old.

It was her family's decision to close the restaurant, which Norma opened in 2013, continuing a line of "Norma's" restaurants that began in 1988 when she opened Norma's Potpourri Cafe, located in the D.H. Holmes store in Cordova Mall.

More:Iconic Pensacola restaurateur Norma Fleming Murray dies from cancer

"She was the heart and soul of Norma's,'' said Caitlin Murray Hubbard, one of two daughters of Patrick and Norma Murray. "We heard from longtime customers and from staff and they all felt that way. No one could imagine Norma's without Norma."

The owners of duh — a home and lifestyle shop on Ninth Avenue — feel the same, though they are sad to see the restaurant close.

"It's hard for the family,'' said Quinn Stinson, one of duh's owners. "And we're going to miss her. She's been part of our family. And really, (the restaurant) was all about Norma."

But her recipes will live on. In 2002, she published her cookbook, "As Always, Recipes and Remembrances from Norma,'' which is still available at duh. Previous Norma's locations were in the Pensacola Cultural Center, the SunTrust Bank building, the Gulf Power corporate headquarters on Bayfront Parkway and Norma's on the Run on North Palafox.

More:Norma Fleming Murray: A Delicious Journey

Along with her husband, Norma opened the Lee House Bed & Breakfast in 2009 at the site of the original 1866 Lee House, which had to be razed and rebuilt after suffering damage during Hurricane Ivan in 2004. The couple had the house rebuilt to retain features and architectural characteristics of the original home, and used duh to help her furnish the house.

"When we were young and we used to travel, we'd always stay at bed and breakfasts. It really was a dream project of hers," said Caitlin Murray Hubbard, Norma's daughter.

Norma later sold the bed and breakfast to Pensacola businessman Collier Merrill.

Stinson said the closing of Norma's at duh will be hard on everyone.

"It's packed every day,'' he said. "It's gong to be a huge loss."