Why Now?

A lot is happening at UGA — we’re solving global problems. Improving human lives. Making a commitment to the future of Georgia and to a better world. It’s time for our visual identity to reflect our commitments.

The public phase of the comprehensive capital campaign launches in Fall 2016! It is important to have a strong and consistent visual identity so our partners, donors and alumni can easily recognize our institution’s full impact and are motivated to strengthen their support. In addition, this refreshed logo harkens back to the history and pride of the original logo and presents an updated look that will work better across today’s media formats.

To date, colleges, schools, units and divisions across the university have had a variety of different presentations, using different colors, fonts and approaches. Our visual system is intended to align us across the institution to be stronger as a whole.

The variety of logos in August 2016: