"Ken Zampese has done a tremendous job for us for my 15 years here, and I have the utmost respect for Ken as a person and as a coach," coach Marvin Lewis said in a statement. "But I feel it best for the football team to breathe new life into the offense, and that's why I am making the change. Bill Lazor has great experience in the league and as a coordinator, and I feel Bill can progress our offense the way we need. We have a lot of talent on offense, and we need to keep working to take full advantage of the personnel we have."