IBM, knowing that Power7+ still exists in a TON of Oracle shops, now tries to compete with Oracle Exadata. – http://www.theregister.co.uk/2013/02/15/ibm_pureapplication_puredata_updates/

Further expanding the IBM Flex System line (name appropriate), IBM now offers the PureApplication W1700 based on the PureSystems p460+ double-width blade. The PureApplication+PureData position I assume will be begin attacking the Oracle Exadata marketshare.

Utilizing PowerVM, logical partitions (LPARS) can be created on the PureApplication server to support the Data Warehousing application stack (formally Netezza).

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Tags: cloud, Exadata, FlexSystem, IBM, Oracle, PureFlex, PureSystems