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BIRMINGHAM, Alabama -- Across the country, universities and athletic conferences are weighing the risks and rewards of licensing their trademarks to the popular EA Sports NCAA football video game.

The SEC told ESPN.com today it is no longer licensing its mark to EA. The Pac-12 and Big Ten also said today they have made the same decision. Last month, the NCAA opted not to renew with EA, citing the "current business climate and costs of litigation." The NCAA said it was confident in its legal position using trademarks in video games.

EA currently faces three separate court cases over the use of athletes' names, images and likenesses, including the Ed O'Bannon suit in which the NCAA is a co-defendant. The lawsuits threaten to become class action and could change how athletes are compensated at the expense of the NCAA EA, and Collegiate Licensing Company, the nation's leading collegiate trademark licensing and marketing firm.

Last month, EA lost an appeal to dismiss a former Arizona State and Nebraska football player's complaint that EA illegally used his likeness in the NCAA video game. A federal court of appeals concluded the First Amendment does not apply to EA's use of former quarterback Sam Keller's image "because it literally recreates Keller in the very setting in which he has achieved renown."

Universities have always decided whether to include their marks in the EA football game, which USA Today Sports reported produces about $100 million in sales. Schools often take in six-figure amounts from the EA games, and The Wall Street Journal reported Ohio State made only $181,000 on the games in 2012.

A spokesman for CLC said today that EA intends to continue producing the football game. EA could not be reached for comment.

"More than 150 colleges, conferences and bowl games, including SEC schools, have approved the EA college football game extension," said Andrew Giangola, a spokesman for CLC, which represents nearly 200 schools, conferences, bowl games and the NCAA.

"We are unaware of any SEC school altering its plans to be in the game. The universities participating in the EA game are not granting rights for the likeness of any current or former student athlete. The license granted is solely for the school's name, logo and other identifying marks."

AL.com surveyed every SEC school and Football Bowl Subdivision conference today on whether they are renewing with EA. Alabama and Auburn have not responded with their positions. The responses so far:

Texas A&M: "Texas A&M executed a renewal of our licensing agreement with EA Sports earlier this year. The term on the new agreement is July 1, 2014 to June 30, 2017. The contract is only for the use of our trademarks. They are allowed to use our trademarks in all forms as they currently appear on game day. That includes stadium design, uniform design, field design, and for use in game (logo showing scores, team stats, pageantry and banners, video boards, mascots, etc. We plan to continue with the agreement at this time."

Tennessee: "We have renewed on a year-to-year basis."

LSU: "LSU's position on working with EA Sports has not changed. We renewed our license (three-year extension) with EA in January of 2013."

Kentucky: "We will evaluate the issue and make a decision at the appropriate time."

Arkansas: "At this point we are still reviewing the situation and have not made a decision regarding our future participation."

SEC: "Each school makes its own individual decision whether or not to license their trademarks for use in the EA Sports game(s). The Southeastern Conference has chosen not to do so moving forward. Neither the SEC, its member universities, nor the NCAA have ever licensed the right to use the name or likeness of any student to EA Sports."

Big Ten: "The Big Ten will not license its marks for the EA Sports NCAA Football games going forward. Member schools will make their own decisions."

Pac-12: "The Pac-12 Conference has decided not to renew its current licensing agreement with EA Sports that allows the use of Conference trademarks. Our member institutions continue to make decisions on their trademarks on a school-by-school basis."

Big 12: "There is no change in status at this time."

American Athletic Conference: "Our mark is included in the most recent edition of the EA Sports game, but this is something that we are evaluating for future editions."

Conference USA: "At this point it is still to be discussed by our current membership, but there is a chance in the future we will not be allowing our conference marks to be used."

Sun Belt: "This is an item that will be discussed at an upcoming Athletic Director/Presidents meeting" on Oct. 15-16.

Mountain West: "The Mountain West is continuing to evaluate the situation."