“

I disapprove of Thor’s Gender swap. Not out of Fedora wearing Fandom, as I don’t even read superhero comics. I disapprove because it’s a symptom of a plague in the industry. Politically motivated editorial mandates for media hype. Gender swapping Thor won’t fix the issue of women in comics. Making Spiderman black won’t fix the issue of racial inequality in comics. These issues are rooted in the psyche of the industry and its consumers. You can’t wash them away by throwing out years of story and character building to rebrand an already iconic character. Nick Fury only worked because it was Samuel L Jackson. Every other attempt has been a failure. If you want to address the issue, you have to start from scratch. Create a unique character who exists as a Woman/Black person/Transgender/etc because it’s who they are. Tell stories about THEM. You can’t just slap tits on Thor and call it a day.

But Marvel knows this. This isn’t about changing the industry. It’s about generating good PR, and media hype, all the while artificially spiking falling sales by playing on fans rage. And it seems like the worlds buying in to it.

Call me back when an actual female lead shows up. Preferably without a tit window.