Streamr’s marketing strategy has been a hot topic within our community for many months. Since joining the project in mid-November, I have spent a lot of time reviewing our past and present marketing efforts and developed a better understanding of what we need to be promoting and when.

Despite the bear market, many token holders would like to see us focus on increasing the value of our DATA token by promoting DATA more aggressively. But many other community members also understand that “shilling” tokens is a very poor goal which, while it may appear to provide short term benefits, is likely to waste resources and do real reputational damage in the mid-to-long term.

Based on the market and audience research we have carried out, it’s also clear that any promotional and outreach activity for Streamr must recognise our mission — to radically change the way real-time data is managed and utilised, and help decentralized builders to unlock their real potential. DATA is not a product we are trying to offload; it’s a part of our movement.

In order to truly place power and value back into the hands of data owners, and reach a place where Streamr starts making a genuine change in the world:

Our tech must be seamless

Individual liberty and communal cooperation must thrive on our platform.

This means that any marketing efforts must commence at the right time. In 2019, our focus must be developing and growing the user base of the products we are rolling out, and creating a fully decentralized platform that works.

We do not want to utilise hype, and pay-for-play tactics, that are common in the crypto space. We want to invite users with the clear call-to-action (CTA) that the platform warrants their engagement. This CTA is dependent on the tech being user-friendly and the right fit for people’s needs and demands.

The fact remains; there is still work to be done on the technical side. We are still in the process of building out our Marketplace, Editor, and Network. We are reviewing and deciding on which features will make the platform fully fit for purpose, for example, user feedback asked for easier onboarding and invoicing features on the Marketplace. We are building the platform to be the best it can be for users, and our marketing must reflect that.