“Horrifically inconsistent.” “Nothing special.” “Just trash for the money.” There may be a lot of love out there from users of Pogmoji Stickers, but there are also many negative reviews. One way to proceed would be to titter at Paul Pogba by riffing on how the emoji app he launched rather mirrors his divisive playing career. But who needs another middle-aged writer banging on about social media and haircuts with regard to a footballer whose appeal to younger people his generation only half-understands?

So let’s talk of that which too seldom is discussed. Pogba’s football. It is what truly matters and what — rather than those social media numbers Ed Woodward loves — should guide Manchester United through their summer’s greatest dilemma. Next Sunday Pogba