There's a local feeling, and that's not by random. Dane Neller, CEO of Shakespeare & Co., says that cultivating local and community ties "is especially important for a bookstore to stay relevant. We seek to create an atmosphere as well as a book selection – and even a café selection – that reflects the neighborhood. We try to stay true to the architecture and the history of the neighborhood. Our staff will be from Philly – we're not carpetbaggers, our staff will live in the area and be part of the community." Inventory is selected on both a centralized basis (a core based on nationwide buying patterns) and localized buying.