Why do I need it?

1. From Idea to Business. Designed for entrepreneurs, the Lean Canvas allows you to map out the key foundations of your startup. It prompts you to analyze and prioritize your goals through the beginning stages of your business. From the problem to key metrics, the Lean Business Model helps you navigate through the uncertainty that comes with starting a new business.

2. Market Analysis. The Lean Startup Summary helps you identify your competitive advantage, making it easier to highlight ways to utilize those strengths. It also generates a blueprint for your startup to establish a consumer segment based on your solutions to the presented problem. This will make it easier to build mutually beneficial customer relationships down the road.

3. Launch and Growth. Startups revisit their Lean Canvas as their company evolves, pivots and grows. The tool helps you maintain the focus of real-life operations on your unique value proposition and communicate that value with your key partners and stakeholders.