You have created something unique, something authentic, you’ve put hours on producing the content. It only doesn’t make sense if it’s lying dormant over your website.

Social Share Icons are these insane Social Media Optimization Tools which can potentially make your content viral. Don’t believe me? Head over to app.buzzsumo.com & put any keyword in the search box. It will reflect results based on virality, i.e ranking content based on the sheer amount of social shares the content has resulted in.

Social Share Icons are these magical icons that urge users to share the website content. You can define the social networks on which you want users to share the content.

If you’re a WordPress user then you can use tools like Social Warfare (which I use on this site), AddThis, WPZoom, etc. If you use HTML Static website, then you just need to install the code from AddThis or other service providers like them so that Social Share Icons become visible on post pages like Blog Posts.

If there is one piece of content from the website that will mushroom all across web passively, then that is definitely a blog post.

Blog posts serve one single purpose, i.e providing value to buyers in their purchase decision journey. People still like to read blogs that provide value. What they will do after having derived value? They will extend their support by sharing on social.

In fact, these days a trend that is being observed over Twitter is that people are sharing articles that are relevant to their niche. In order to establish influencer over Twitter & breakout as a rising influencer. Folks on Twitter are sharing contextual & knowledge rich articles with their tribe.

Even esteemed influencers like Larry Kim can be found sharing articles that they themselves don’t own.

The Social Sharing Plugins allows you to add your social handles so that as a visitor shares on content from your website, your social handle over that network is automatically tagged. This lets the untapped tribe find out about your existence over the social channel.



Ninja Tip: Implement UTM Tracking for social sharing icons to track all those people who are clicking on Social Share icons on the given blog post or web page.

SEO Fact: Social Shares is a crucial search engine ranking factor.

Recommended: Why Social Share Buttons Improve SEO