Meet Premier, Newegg’s $49 answer to Amazon Prime. With free three-day shipping, discounted expedited shipping, and free returns, it’s a legitimate competitor to Amazon’s proven customer loyalty program.

Premier of course lacks the video streaming library found on Prime.

Newegg is the second largest e-retailer in the U.S., with 25 million registered users. Second only to Amazon, of course. This launch comes just days after Amazon speculated on its quarterly earnings call that the retailer could raise the price of prime from $80 to $100 or even $120.

“We always seek ways to improve the customer experience and implementing a benefit program is the latest example of how we’re making it easier and more rewarding to shop at Newegg.com,” Soren Mills, Chief Marketing Officer of Newegg North America said in a released statement. “Free expedited shipping is in itself a great benefit, but beyond that we’re including many other perks to enhance the shopping experience.”

Newegg packed other trivial features into its Premier program. Pricing alerts, member-only pricing, dedicated customer service telephone number. And, if that’s not enough, it features “Member-only shopping experience with custom backgrounds and information panel.” Take that, Amazon. Backgrounds.