Holy cow.

The NBA fined Kobe Bryant $100,000 on Wednesday for using a derogatory gay term in frustration over a referee’s call.

NBA Commissioner David Stern issued a swift disciplinary ruling after the Los Angeles Lakers’ five-time NBA champion guard cursed and used the homophobic slur when referee Bennie Adams called a technical foul on him Tuesday night in the third quarter of a victory over the San Antonio Spurs.