Anheuser-Busch InBev NV didn’t intend to wade into politically controversial waters with its Super Bowl ad for Budweiser. But that’s how events unfolded.

The world’s largest brewer is set to air a 60-second TV spot about its co-founder, Adolphus Busch, and his journey from Germany to St. Louis in 1857.

The ad, which was released publicly Tuesday, shows that Bud stands “for those people that have a dream and work very hard until they make the dream come true,” said Marcel Marcondes, vice president of U.S. marketing at Anheuser-Busch.

The company said the spot isn’t intended to make a political statement, but it will air at a time of intense controversy over immigration, inflamed by President Donald Trump’s executive order suspending immigration from seven Muslim-majority nations because of concerns about terrorists entering the U.S.

It is always a risk for companies to air Super Bowl ads that touch on sensitive social issues. But every now and then there are national moments that are particularly perilous for brands—the aftermath of the Sept. 11, 2001, terrorist attacks and the height of the 2008 great recession, for example.