Many of Lee's patients wanted to get ugly blackheads and cysts removed, but they weren't life-threatening and insurance wouldn't pay for the procedures. But then Lee had an idea.

The doctor offered to remove a patient's blackheads for free in exchange for allowing her to film the process and post it online.

"She jumped at the opportunity and when I posted it, it immediately got tons of likes," she said. That's when her physician assistant suggested she make an account exclusively for "popping pimples 24/7."