DreamHack has expanded the leadership of its brand partnerships division with three new hires.

Martin Sirc and Steven Norris will join the team as heads of brand partnerships for key accounts and new business, respectively.

Nasim Abu Quota will join the new business team as a senior sales executive.

Esports event company DreamHack has expanded its brand partnerships division with three new hires. Nordic games industry veteran Martin Sirc has been named head of brand partnerships key accounts, while former Google manager Steven Norris will serve as head of brand partnerships new business. Nasim Abu Quota will join the new business team as a senior sales executive.

DreamHack CEO Marcus Lindmark said:

“As both DreamHack and esports grow in a rapid pace, we constantly look for the best possible talent to join our team and help us grow as a company. Today we’re very proud to announce three key hires that we hope will help DreamHack take the next big leap when it comes to brand partnerships.”

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Sirc has worked in the games industry for over 30 years, including a five year stint as general manager at Koch Media Nordic. He also spent time as a managing director at Atari Nordic for eight years.

Norris joined Google in 2015 as a new business development manager for the EMEA region. His resume also includes a year as a regional sales manager for Sony. Norris will relocate from London to DreamHack’s Stockholm office in September.

Abu Quota has experience as a sales manager in the media and entertainment industry. In 2015, he joined talent agency Orlando John as B2B director and project manager before moving into the company’s new esports division last year.