It's tough to estimate how much business Go Daddy will actually lose on December 29th -- we'll have to wait and see who follows through with the boycott -- but the company is putting on its strong face, brushing off the boycott warnings. A few hours after Huh's tweet, the company offered a statement to the tech blog Ars Technica. "Go Daddy has received some emails that appear to stem from the boycott prompt, but we have not seen any impact to our business," the company said. "We understand there are many differing opinions on the SOPA regulations." Clearly somebody at Go Daddy missed the part about the boycott being scheduled for next week. That or they're a smart PR flack who realizes that it's sometimes best not to appear neutral, if even sort of sunny in the face of the Reddit threat. It didn't really work out that way. The response itself is currently leading the Reddit front page. Go Daddy, neutral as they tried to stay, just threw a bundle of kerosene-soaked rags onto the community's smoldering disdain:

We're kind of on the edge of our seats. To say that the SOPA debate has been heated is kind of like saying Reddit is a place to find interesting links. It's a true statement but an understatement, first and foremost. We've been following the story pretty closely since the protest against SOPA exploded just before the first House Judiciary Committee hearing, in which only one out of the six witnesses came from a technical background. (Everybody else represented the interests of the entertainment industry.) And a durable protest it's proved to be; actually, viral might be a better word. The anti-SOPA meme is a fierce one, and now that Congress has left for the holidays, SOPA won't be discussed again on the Hill until "early next year." But we doubt SOPA's opponents will rest. Aside from the Reddit-powered Go Daddy boycott, a number of other efforts to hold accountable the companies that support the bill are underway. The simplest of them all come in the form of lists of the SOPA proponents (and their phone numbers) that have been passed around and presumably put to use -- probably by Redditors, too.

December 29 is judgment day for Go Daddy, and in a certain way, it could represent a turning point in the anti-SOPA protest. If Reddit proves that it can rally its powerful community behind a protest that will actually have a commercial impact, Hollywood might think twice about continuing to push its allies to support the bill and its potential for Internet censorship. Imagine what happens when you turn the Reddit army on to the movie studios? They hate boycotts.

This article is from the archive of our partner The Wire.

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