They say there's a first time for everything, and in what is sure to be the first time, kegs and bros were the topic of conversation on Capitol Hill on Wednesday.

At a House Energy and Commerce Committee hearing on the rollout of Obamacare's marketplace, Rep. Cory Gardner (R-Colo.) took a break from grilling Department of Health and Human Services Secretary Kathleen Sebelius to discuss 'brosurance.' Referring to an ad unveiled by Colorado's state exchange, the promotion features three young men -- one doing a keg stand -- holding red solo cups and was showed to Sebelius for what appeared to be the first time.

"This is an advertisement that a board member of the Colorado exchange has put forward. Do you agree with this kind of advertising for Obamacare?" Gardner asked. "It's a college student doing a keg stand. Do you approve of this kind of advertising?"

Sebelius, dodging the question, claimed she couldn't physically see the ad, but said Colorado is a state-run marketplace and therefore didn't receive approval from HHS. Connect for Health Colorado, however, received $21 million in federal grants to market the exchange.

"That's a pretty big font," the Colorado Republican rebutted. "That's a pretty big picture of a keg."

Watch Sebelius and Gardner discuss "brosurance" below.