Facebook users were forced to do a double take on Friday as they leisurely scoped out their friends’ profiles.

At the top of the page, some people, including verified users, reported seeing memorial banners.

The problem: the person memorialized wasn’t actually dead.

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“We hope people who love [Facebook user] will find comfort in the things others share to remember and celebrate [his or her] life,” the banner read.

The switch to memorial pages left users shocked and confused.

“Having a tough day today, but not dead, just in case Facebook tries to claim that I am,” one user posted.

“I’m still alive at the moment!” another person exclaimed.

Even Facebook CEO Mark Zuckerberg fell victim to the apparent bug.

The company later addressed the “terrible error” in a statement provided to CBS News.

“For a brief period today, a message meant for memorialized profiles was mistakenly posted to other accounts,” a Facebook spokesman said. “This was a terrible error that we have now fixed. We are very sorry that this happened and we worked as quickly as possible to fix it.”

Facebook Thursday: Fake news is not a problem

Facebook Friday: Mark Zuckerberg is dead. Your friends are dead. We are all dead. — Julia Carrie Wong (@juliacarriew) November 11, 2016

Facebook is now saying we're all dead https://t.co/V14fPuymnC pic.twitter.com/rUOCAyC0Xz — Marc Zwygart (@mediaadvantages) November 11, 2016

According to Facebook, memorialized accounts can only be requested after a person passes away.

“If Facebook is made aware that a person has passed away, it’s our policy to memorialize the account,” Facebook explained in a post.