The January 1985 issue of The Atlantic Monthly offered its readers an assortment of wonders. A cover story on "Theaterphobia"—a moviegoer's experience on Broadway—penned by one David Denby. A humor piece by Patricia Marx titled, cheekily, "Getting Along With Russians." A literary take on the complexities of E.M. Forster, and of Degas, and of Matisse.

And that was just the journalism. There were also the ads. Oh, such ads! Ads for cars ("there is a special feel in an Oldsmobile"). Ads for cigarettes (Marlboro/ Merit/Carlton) featuring horses and bold claims regarding tar levels and, in one particularly awesome instance, a surly-looking sea captain. Ads for delights both physical (NordicTrak cross-country ski machine!) and intellectual (Book of the Month Club!).

And then there's the ad above, unearthed and de-archived by our own Chris Heller, which stands out from the others in one particularly notable way: It isn't, actually, terribly dated. It feels, actually, quite contemporary. It's for IBM, one of those pitching-products-without-actually-pitching-products kinds of ads, and it complains about a problem that is just as relevant today as it was in 1985: the dearth of women in engineering jobs.