NEW DELHI: After launching in major markets such as the US and the UK , American ecommerce giant Amazon unveiled its Launchpad programme in India in order to help Indian startups sell not just here but also in global markets For a fee of Rs 5,000 a month, startups can get access to Amazon’s seller support services such as account management, marketing and warehouse management among others. Amit Agarwal , country head, Amazon India, called it a red carpet programme for startups. “India has great minds which invent amazing products and we will support their growth by helping customers discover their new products not just in India but also across the world,” he said.Amazon has tied up with various partners including Department of Industrial Policy and Promotion’s Startup India initiative, Nasscom 10,000 startups and Indian Angel Network. “We hope Amazon Launchpad has a positive impact on the economy by further promoting Make in India, adding impetus to the current interest in Indian startups and also creating additional employment opportunities,” added Agarwal.Around 25 startups such as Witworks, Leaf Wearables, Ducere Technologies and Seventh Sense Technologies have already joined the programme, the company said. The global programme, which is present in seven other countries, has helped over 1,200 startups launch products, with over 4,000 products in storefront, Jason Feldman, director, global innovations for Amazon said.Globally, Amazon Launchpad works with more than 100 venture capital firms, crowd-funding services, and accelerators. In India, it has roped in a few strategic partners such as NITI Aayog, government of Maharashtra, government of Telangana and TiE to help in identifying the startups. Amazon’s rivals such as Flipkart Snapdeal and Paytm also have programmes to assist SMEs to sell on their platforms. These firms provide hand-holding support with cataloguing, marketing etc. in order to bring more sellers on their websites.