There’s a general rule in comedy with respect to insults. If you’re going to demean, denigrate, or make fun of a particular person or group, you don’t want to punch down. Granted, you can do it. You can even get a few laughs out of it if you do it well and are exceptionally funny. However, in the grand scheme of things, you’re still an asshole.

It’s the main reason why comedians, be they stand-up comics or talk show hosts, generally direct their insults at the rich, powerful, and privileged. There’s a general understanding that if you’re doing well in this chaotic game of life, either through luck or talent, you can afford to take a few insults. At the end of the day, you can still go home and cry into a pile of money, fame, and affluence.

When you insult a group that has none of those things in any abundance, it’s usually not something people respect, even if they laugh. It’s why even great comedians like George Carlin had to be very careful and exceptionally skilled when he joked about rape.

Unfortunately, not everyone can be as funny or talented as George Carlin. Sometimes, insult comedy hits an undeserving target. It tends to reveal something about the comedian delivering the insult and where society is, in terms of sympathies. It’s often subtle, but the subtext is there and it has larger implications.

That brings me to John Oliver, the nerdy smart-ass British comedian who owes 95 percent of his fame to John Stewart. His show, “Last Week Tonight,” has won multiple Emmy awards and has garnered substantial praise for its colorful approach to tackling major issues, from the abortion debate to annoying robocalls to the flaws in standardized testing.

While I don’t agree with Mr. Oliver’s politics all the time or his approach to tackling certain issues, I consider myself a fan of his show. Compared to other satirical comedy shows, he tends to strike just the right balance between quality comedy and tackling serious issues.

However, he recently took a comedic jab that deviated from his usual style and not in a good way. It occurred during his episode that focused on China’s controversial One Child Policy. It’s an issue that has been subject to plenty of controversy for years and I think Mr. Oliver was right to talk about it.

One of the major consequences of this policy, which Mr. Oliver rightly pointed out, was how it led to a massive gender population imbalance. Due to a historic preference for sons, there are millions more men than women in China. The disparity is so great that it has caused major social upheavals.

While discussing some of those upheavals, the issue of sex dolls came up. In a country where there are so many lonely men, it makes sense that they would seek some form of outlet and it helps that the market of sex dolls is growing. This is where Mr. Oliver did a little punching down and, unlike his jabs at New Zealand, this didn’t have the same impact. See for yourself in this clip.

Take a moment to consider what he’s joking about here. There are millions of men in China who, through no fault of their own, are likely doomed to a life of loneliness. It’s not because they’re bad men. They’re not creepy, cruel, or misogynistic. They’re just at the mercy of math and demographics. There simply aren’t enough women in their country.

For these men, the old saying that there’s plenty of fish in the sea is an outright lie. Their options are limited and Mr. Oliver is making light of that. He essentially claims that men who use sex dolls are somehow even more pathetic and destined for more loneliness. He makes that claim as someone who is married, has a child, and doesn’t have to deal with those prospects.

It’s not just bad comedy. It’s hypocritical. Earlier in that same clip, he showed sympathy and understanding to a Chinese woman who was forced to have an abortion against her will. He’s shown similar sympathy to people in other situations, from women dealing with restrictive abortion laws to prisoners who had been screwed over by an unfair justice system.

Why would he show no sympathy for these lonely men?

Moreover, why would he make a joke about it?

To some extent, it’s not all on him. There is an egregious double standard when it comes to men who use sex toys. A woman can walk into a sex shop, buy a vibrator, and talk about using it without too much stigma. Sure, there will be a few repressive, sex-negative religious zealots who will complain about anything that gives anyone unsanctioned pleasure, but most people don’t take them seriously.

For men, however, there’s a taboo surrounding the use of sex toys in any capacity. Some of that comes from men more than women. There’s this not-so-subtle assumption that a man who needs a sex toy is somehow less manly. Any man who has to resort to one must be somehow deficient. It can’t just be that he’s lonely or wants to use new tools to please his lover. That would make too much sense.

For the men in China, and other areas where there’s a huge gender disparity, the situation is even worse. These are men who are facing both loneliness and sexual frustration. There’s more than a little evidence that this is not healthy for them on any level. That’s not to say that sex dolls or sex toys will help fill that void, but it will give them an outlet, just as a vibrator gives a lonely woman an outlet.

Unlike a lonely woman, though, these men can’t expect much sympathy. As Mr. Oliver demonstrates, they can expect plenty of shame and stigma. It doesn’t matter that they can’t do anything about their situation. They’re victims of circumstance, demographics, and basic math. Adding stigma and taboo to the mix is akin to kicking them in the balls on the worst day of their lives.

I won’t say that Mr. Oliver should apologize for his remark. He’s a comedian. He’s a citizen in a free country. He can say what he wants. However, the fact that he can joke about lonely men and still get a laugh says a lot about the current attitudes towards lonely men, in general.

We know they’re suffering. We know there’s not much they can do about it, especially in places like China. While we’ll give plenty of sympathy to the lonely women who resort to using sex toys, we’ll stick to shaming and stigmatizing the men who dare to do the same. Then, we’ll pretend to be surprised when they get angry and resentful.

Is that fair? No, it isn’t.

Is that funny? No, I argue that it’s not, especially with the way Mr. Oliver went about it.

He’s no George Carlin. He’s no John Stewart, either. In this particular case, he’s just an asshole.