Juice Batteries will sponsor Ragan and the No. 38 Front Row Motorsports Ford this weekend at Las Vegas Motor Speedway.

The partnership marks the first of three races with Juice Batteries as the primary sponsor for FRM and Ragan. Juice will be the livery for Ragan’s Ford Fusion at Bristol Motor Speedway in August and Talladega Superspeedway during the Playoffs in October.

“JUICE is launching new batteries built for today’s generation of high-demand devices this week in Las Vegas and NASCAR fans are the ideal high-octane audience to introduce them to,” said Brent Meikle, founder of Juice Battery. “Front Row Motorsports is a challenger brand just like us and we are going to work well together.

“They have a history of making headlines and getting attention for their partners, so we’re excited to be part of the team. Our official launch has begun and we hope to expand our partnership with (team owner) Bob Jenkins and Front Row Motorsports as more consumers and retailers ‘Get Juiced’ throughout 2017.”

Ragan is enjoying his 11th season in the Monster Energy NASCAR Cup Series and his fourth with Front Row Motorsports. The 31-year-old Unadilla, Ga. native has Cup wins at both Daytona International Speedway and Talladega Superspeedway. The second-generation racer understands the importance of the NASCAR/sponsor dynamic.

“NASCAR fans are very loyal, and they will go out of their way to support team sponsors,” Ragan said. “Our fans use a lot of battery-powered devices as they follow our sport whether they’re at the track, at home or on the go, so we’re eager to help get the word out about JUICE’s technology.”