Green Party of England and Wales Wants to #ChangeTheGame

Green Party of England and Wales Courts the Millennial Vote

We have seen some hilarious ads come from the Green Party of England and Wales – specifically a 2016 campaign where the party depicted the entire British Parliament as an unruly kindergarten class Their political ads may be few and far between, but when they do release them, they do them right.The newest ad from the Green Party of Britain and Wales slams the current election in Britain as a bad 90s board game… where no one actually wins.Awash in oversaturated colors and comic sans, the Green Party’s new ad looks like an infomercial that would air right before Nick at Night – and with a cheesy narrator to round it out.“The game no one wants to play is back!” the enthusiastic narrator exclaims as a family tears open a board game called “The Race to Number 10 – Snap Election Edition.”“It’s fun for the whole family!” the narrator says, before the mother says, “But not if your under eighteen!” The young daughter throws up her hands, “That’s alright, I didn’t want to save my future anyway!” She then disintegrates and disappears.The family splits up into two teams, the blues and the reds – a dig against the perception that there are only two parties to choose from (in the U.K. there are multiple parties that hold seats in Parliament). As the family continues playing the game, the narrator takes shots at Nigel Farage, the Brexit campaign, the NHS crisis, and various financial and economic woes.“Slogan round!” the narrator exclaims. “Strong and stable leadership!” that dad says confidently. “For the many, not the few!” the son says as he wags his finger (those are the slogans of the two major parties).Eventually the son pulls out a TV remote and pauses the commercial. “Seriously?” he says. “If you feel cheated by the current system, it’s time to change the game. A vote for the Green Party on the eighth of June, is a vote for a caring and confident Britain that’s fairer for all. Together we can change the game.”Similar to Jill Stein’s courting of the young vote in the 2016 American election, the Green Party of England and Wales is trying to capitalize on young disaffected voters.After the Green Party’s co-leader Jonathan Bartley accused the ruling Conservatives of waging a war against young people, he outlined the party’s manifesto (the U.K.’s version of what we would call a “platform” in the States).Abolishing college tuition fees, banning unpaid internships, and creating a “raft for young people negotiating the Brexit storm,” are among the top priorities for the Greens.“Young people have the most to lose from an uncertain future outside the EU,” Bartley said in a speech. “We’re promising a referendum on the final Brexit deal, with the chance to stay in the EU if voters don’t like the Government’s deal.”Currently, Britain’s opinion polls show Labour 19 points ahead of Conservatives among 18-24 year-olds. We’ll see if a millennial first platform can give a boost to the Greens.