He was a penniless migrant who brought a little razzle-dazzle to thousands of homes, forever changing how we pronounce some of Melbourne’s major suburbs.

But now, furniture king and local icon Franco Cozzo could shut up shop in “Footisgray” after putting his flagship furniture store up for a grand sale.

The 1088-square-metre building on Hopkins Street, near Footscray Station, has been home to Franco Cozzo since 1968 and is advertised as a “vital development site to the future of Footscray”.

While there is no price listed, the charismatic Mr Cozzo told Fairfax Media on Thursday he would accept “the more you can” for the building.

The 78-year-old father-of-10 said he had no intention of retiring, but rather was listing the building to see what price it could attract.