A case of mistaken identity on Twitter got soccer fans in Ottawa riled up on Sunday.

A soccer support group — @CapitalUltras — directed a tweet toward Jeff Hunt on the weekend. Problem was the tweet was sent to an account (jeffhun88689032) which didn’t belong to the Atlético Ottawa partner (his Twitter handle is @JeffHuntOT ).

Confusion aside, the “other” Hunt account has since been deleted and Hunt, who hadn’t tweeted since 2017, promises to up his Twitter game (he does have 3,128 followers).

“Some people were trying to tweet at me — there was some frustration boiling over and I became aware of it,” said Hunt. “People were tweeting at me to ask questions and then getting frustrated that I wasn’t responding. It was kind of funny. I reached out to a number of people and said, ‘Look, no hard feelings … I understand the passion and the frustration. Here is my real Twitter account.’ People were concerned about the overall lack of communication. I’m making a commitment to be more engaged in the social media world and try to be responsive to fans who are passionate and curious. I will take fans like that all day long. If you have emotional fans, sometimes the emotions go two ways, it’s not always going to be positive.”

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Soccer fans starving for more information on Atlético Ottawa season tickets and player signings should get a pile of good news this week.

“It may not seem like much is happening in the way of public announcements, but believe me, we’re working night and day to get this thing up and running,” said Hunt. “Since the launch (three weeks ago), our heads have been buried – getting players is No. 1, then we’re trying to get everything else done.

“We’re securing office space, we’re in the process of hiring staff, a focus right now is on ticketing. It’s all of the little things associated with opening a business — things like getting bank accounts, getting tax registration numbers — it’s the boring stuff that has to be done that goes on behind the scenes. We’re arranging accommodations for players — it’s one of the responsibilities for teams in the CPL. We’re looking for accommodation that’s reasonably close to TD Place. We’re talking to all of the constituents in the soccer community, the associations. We’re working with OSEG on all of the logistics around the game-day operations and lease details. We’re also addressing literally hundreds of outreaches each day — players, agents, potential employees and sponsors. There’s so much stuff, we haven’t even come up for air to be able to communicate.

“We were believing that once we began to announce players, that will be substance fans can wrap their mind around. We’ve got to get better soon at communicating. Fans are passionate, they want to hear news, they want to know what’s going on. We have get better at responding to the enormous amount of interest that’s out there. We’re going to be doing a lot more communicating from here on in.”

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It’s expected Atlético Ottawa will announce its season ticket pricing this week, likely Wednesday or Thursday. Also, look for names of some of the players who have signed with the Ottawa expansion team, which will play in the Canadian Premier League this season.

“There’s a lot of activity going on with the full resources of Atlético Madrid and its scouting department,” said Hunt. “We’ve been scouring the globe — Canada in particular — looking for players. We’ve been making good progress. We have guys we’ve reached agreements with that we’re writing up, there are also some that have been written up but haven’t cleared the CPL clearing process.

“I’d like to announce a player a day until training camp — that would be a great goal — rather than announce eight at once. It would be nice to announce them slowly so each player gets kind of a day of exclusivity.”

Atlético Ottawa will open its training camp March 11 in Madrid. In conjunction with that, the team is hoping to organize a viewing party for the Champions League game between Liverpool and Atlético Madrid on that same day.

“One of the things we’re doing in having our camp (in Madrid) is trying to make not only our players, but our fans, feel a connection to the Atlético Madrid team,” said Hunt. “There’s been a groundswell of interest in maybe bringing a bunch of fans together for the game. We’re trying to facilitate that, we’d like to make it happen.”

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