Shifting consumer preferences will lead to more than 37 million households relying exclusively on broadband for video by 2022 S&P Global Market Intelligence. That figure is nearly double the number of broadband-only households today as consumers continue to shy away from multichannel video, the research firm added.

S&P Global Market Intelligence expects 38.4% of the combined residential cable and telco wireline broadband subscribers in 2022 to eschew legacy multichannel distribution and rely mostly on a combination of broadband and over-the-air broadcast signals for home video entertainment.

Broadband-Only Households

“A perfect storm of long-term trends including increase in streaming content suppliers, widespread utility-like status of broadband, and a demographic shift attributable to shrinking baby boomers and rising millennials, is yielding higher broadband-only home gains than initially anticipated, prompting a significant upward update for our projections,” said Tony Lenoir, senior research analyst, in a prepared statement.

Additional findings from the research firm’s broadband-only home outlook: