MADISON, WI - Forward Madison FC and Just Coffee are excited to launch their signature coffee roast, “Wake The Flock Up”, which is available for purchase immediately on the Just Coffee website. The name was chosen after an online voting campaign, with “Wake the Flock Up” the unanimous favorite amongst Madisonians.

FMFC’s supporters group, The Flock, worked closely in taste-testing the new coffee and $1 from each 12oz bag, $2 from each 2lb bag, and $5 of every 5lb bag sold will go to The Flock Soccer Fund, which provides opportunities to play soccer for underserved communities.

"The partnership with Just Coffee is a great opportunity to provide more visibility and resources to the Flock Soccer Fund," said Scott Sala of the Flock. "We developed the Flock Soccer Fund because we see soccer as a vehicle to effect positive social change in the community. We partner with organizations including Wisconsin Warriors, Millennium Soccer Club, and Capital East Soccer Club, that provide opportunities to underserved communities and have programs that help make playing soccer more affordable for local families."

“Just Coffee Coop is thrilled to be working with Forward Madison FC and The Flock to bring an exciting new fundraising coffee to our lineup. With every bag sold we will donate money to The Flock Soccer Fund, who partners with local soccer clubs to provide opportunities to underserved communities in order to make soccer more accessible to them. We believe this is Madison at its best, when organizations combine their efforts to enrich the community.” said the Worker Owners of Just Coffee.

“Wake the Flock Up” will be available for purchase on the Just Coffee website, retailing at $16.00 for a 12oz bag.