Catalan business man Victor Font presented his project "Sí al Futur" on Tuesday, but he ruled out running in this summer's presidential elections.

Toni Frieros

Among other reasons, he explained that he has only been working on the project for two years and that the original idea was to stand in 2016. Josep Maria Bartomeu's decision to bring the elections forward has therefore scuppered Font's plans.

Of 'Sí al Futur', Font emphasised that FC Barcelona "needs to change its current revenue model". He highlighted that there are only 88 companies in Catlonia with a higher turnover than the club.

"We have 400 million followers around the world," he explained. "We must be capable of selling directly to our fans. The club has to aim, in the coming years, to reach 1,000 million euros in turnover."

Proposal

He proposes a transformation of the club and also a redefining of the sports model, which he considers the club company has allowed to "sleep a little, living on its past revenues."

Font also said the club needs to be closer to their 145,000 socios on a day-to-day basis, not only when elections come around.

"We have to channel the talent of our socios and listen to ideas and proposals of the different groups that are appearing, those which are seen by the current board as enemies," he added.

His fear is that the club will fall way from its competitors (PSG, Bayern, Manchester City, Manchester United etc...) in the coming years if the right decisions are not made.