Barack Obama's campaign is definitely aware of the fact that appealing to gamers is in its best interests. Besides using ads in video games to encourage players to vote early, the presidential candidate now has an video on YouTube that seems targeted specifically towards gamers.

The ad, posted above, displays a series of images including a couch, a wiimote, and an office cubicle; each image has the caption "You can't make history from here" attached. Not only that, but the commercial's music sounds like it's straight out of an old NES game. The point of the video is to encourage people to take Election Day off and help campaign for the Democratic Party.

Appealing to gamers is a relatively new tactic in the world of politics, where candidates have typically made a point of demonizing video games. If this tactic pans out, one can only imagine how gamer culture will be used in the political ads of the future.