The retailer has announced that it has removed its minimum order amount required for customers to qualify for free shipping, reports CNBC . The standard threshold for free two-day shipping is $35 but from November 1st to December 22nd all orders of any amount, no matter how small, will get free two-day shipping.

The move is a first for the company and follows Walmart’s announcement that it will expand two-day shipping to many products sold by third-party retailers on its site. But of course, both retailers are really making these moves to compete with Amazon’s Prime service, which offers free two-day shipping on more than a million items to subscribers.

However, Target is upping the ante on Amazon by doing something it cannot. The brick-and-mortar retailer says its “Drive Up” service, which lets customers order a product online and then have it delivered right to their car when they drive up to the store, will be available at more than 1,000 stores this holiday season.