NEW YORK (MarketWatch) -- Overstock.com Inc. OSTK, +4.03% said Friday it is planning to offer its employees the option of being paid in Bitcoin, as par of an effort to encourage broader use of digital currencies. The discount online retailer made the announcement in a release about a new Bitcoin ATM that it has installed at its corporate headquarters in Salt Lake City, Utah. "Moving cryptocurrencies out of the realm of geeks and into the realm of the rest of us requires making changes at all levels of the financial ecosystem," Chief Executive Patrick Byrne said in the release. "An important part of this effort is making digital money ATM accessible." Overstock.com has been accepting Bitcoin as payment since Jan of 2014. Customers made $3 million worth of purchases with Bitcoin since then. Shares were not yet active in premarket trade, but are down 20% in the last 12 months, while the S&P 500 has gained 12%.