Where are the happiest places on earth?

Which state is most content?

Where will you find the most cheerful population?

Historically there’s been no easy way to find out. However, Brandwatch’s new emoji analysis functionality allowed us to finally shed some light on these important questions.

How to find the happiest places on Earth

We analyzed 6 billion tweets published on Twitter over the last two years. Every one of these tweets contained at least one emoji.

We then segmented these tweets into two buckets using Unicode’s official classifications:

Positive (e.g. ? ? ? ? see full list here) Negative (e.g ? ? ? ? see full list here)

Next, we segmented this data by location and analyzed which regions generated the highest percentage of positive and negative emojis.

The results

United States ??