Milo Yiannopoulos' new book has already shot to the tops of Amazon's bestsellers list

Simon & Schuster is firing back at Milo Yiannopoloulos in his $10 million suit against the publishing company over the cancelled release of his book.

The publisher is demanding the case be tossed claiming it is nothing more than a shameless publicity stunt

Milo hit Simon & Schuster with a $10 million dollar lawsuit over the cancelled release of his book, Dangerous at the beginning of July.

Milo explained he signed a lucrative deal with the publisher back in 2016, saying they then embraced his controversial image

‘Dangerous’ was set to be released - until previous comments he made came to light in which it appeared he condoned pedophilia.

Simon & Schuster informed him his book was “unacceptable for publication” following the scandal

The publisher allowed Milo to keep $80,000 already paid to him out of his $255k advance, something he believed was done to try and prevent him from suing

But Milo demanded $10 million in damage for the harm done to his reputation

Then on July 28, Simon & Schuster fired back calling the lawsuit nothing but a meritless publicity stunt, a bid by Yiannopoloulos to sue his way back into relevance

His attempts to ground this action in free speech parlance, cloaking it with allegations of censorship and effort to silence him

They point out their contract specifically allows them to exercise the right to terminate a deal ... if they find the work to be unacceptable

The publisher points out when they allowed him to retain the $80k, the termination notice clearly stated that the money was in full satisfaction and discharge of their obligation under the agreement ... due to him accepting the payment without protest, he sealed the accord and satisfaction and barred this lawsuit as a matter of centuries-old law

Milo hit Simon & Schuster with a $10 million dollar lawsuit over the cancelled release of his book, Dangerous at the beginning of July

Milo at the Dangerous book launch party in New York City. About 1000 people attended

“That should have been the end of this contractual matter. Instead, Yiannopoulos waited approximately five months to file this lawsuit, in a naked attempt to drum up publicity for the publication of his book, released days earlier, amidst baseless public statements that Defendant attempted to censor and silence him.”

Simon & Schuster is demanding the entire $10 million lawsuit be thrown out of court

Milo found a publisher he can work with: himself.

And his fans have already made 'Dangerous' a No. 1 on Amazon.com

The right-wing journalist and speaker known for his vicious rhetoric has self-published the memoir that Simon & Schuster dropped in February amid ongoing criticism that it had signed Yiannopoulos.

In a recent Facebook post, Yiannopoulos billed the release, as 'the most controversial book in a generation.'

The business to be called Milo Inc. will make 'the lives of journalists, professors, politicians, feminists, Black Lives Matter activists, and other professional victims a living hell.'

Yiannopoulos, 32, likens his venture to a more specific version of Live Nation and said: 'I’m going to be actively hunting around for the next Milo.'

The former Breitbart technology editor resigned in February after a video of him seeming to condone pedophilia emerged.