Report: Kamala Harris campaign raises $1.5 million in first 24 hours

17 things you might not know about Kamala Harris When she was 13 and living in Montreal, Kamala Harris organized the children at her apartment complex to protest not being allowed to play in the building's grassy courtyard, her sister Maya told The Chronicle. "It was only a matter of time before we were playing soccer," Maya Harris said. less 17 things you might not know about Kamala Harris When she was 13 and living in Montreal, Kamala Harris organized the children at her apartment complex to protest not being allowed to play in the building's ... more Photo: Charles Gullung/Getty Images Photo: Charles Gullung/Getty Images Image 1 of / 22 Caption Close Report: Kamala Harris campaign raises $1.5 million in first 24 hours 1 / 22 Back to Gallery

In the mere day since announcing she's running for president, Sen. Kamala Harris, D-Calif., has raised $1.5 million from 38,000 donors, a strong showing, her aides told Politico Tuesday.

Sales of her campaign merchandise also reportedly broke a single-day, single-candidate record for the vendor, Bumperactive.

The fundraising total is comparable to that of Sen. Bernie Sanders, I-Vt., who raised roughly the same amount from 35,000 donors during the first day of his campaign back in 2015.

MORE: How can Harris stand out in crowded 2020 field?

Harris announced her bid for the presidency on Martin Luther King Jr. Day during an appearance on "Good Morning America." She is scheduled to hold a launch rally at Frank H. Ogawa Plaza in downtown Oakland later this month.

An estimated $110,000 of the funds came from sales of tote bags, t-shirts and other merchandise in the first 12 hours of the campaign's launch.

ALSO: DiFi reveals who she wants to run in 2020. It's not Kamala Harris

The campaign logo and colors are inspired by the historic campaign of Congresswoman Shirley Chisholm, who, 47 years ago, became the first black person and first woman to seek the nomination of a major party.

By 7:30 p.m. Monday, Harris had raised $1 million, according to her aides. Her average online campaign contribution amount is $37, and she has received contributions from over 38,000 donors, they said.

"This campaign will not take a dime from corporate PACs—just people, like you," Harris wrote on Twitter.

Filipa Ioannou is an SFGATE staff writer. Email her at fioannou@sfchronicle.com and follow her on Twitter