In a move that could very effectively change the way people approach digital content , Google rolled out a new service, which shows users links to download apps that have content which is relevant to their search .

The app-download links will appear alongside links to normal websites.

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Android

Once users has download thethat appears in search results, they simply have to click 'continue', Google will automatically bring them to the part of the app that is relevant to their search.According to, the feature for now is only available with devices that run Google'soperating system and not Apple's iPhones and iPads.

The new service turns Google's mobile search results page into an app discovery service and will most likely be a major help for mobile developers because when searching for things on phones mobile users tend to go to specific apps.


Google introduced App indexing in late 2013, which let the search engine index content from a select number of apps and link to it from its search results pages. In its earlier version, users need to have the apps already installed on their phones.

With this new update the concept of App indexing has been taken further, by helping users find relevant content in apps that they do not already have on their phones.

The App Indexing project now features more than 30 billion links that go to places specifically within apps. The company wouldn't disclose how many developers have implemented this feature in their apps.