The new logo draws from our ambitious beginnings in Sacramento, a time when our community first came together. We again find ourselves at the center of a profound transformation – a new arena for our city and a new identity for the world. The refined crown and ball, and “Sacramento” front and center is a modern take on the civic and franchise pride that has grown for a generation.

The secondary lion logo embodies our fierce loyalty and unmatched pride. Our legendary fanbase creates the greatest home court advantage in all of sports and this mark represents their roar.

This secondary logo symbolizes the bold and unwavering devotion we have for our city. Three simple letters at the heart of the logo show that when you root for the Kings, you root for Sacramento.

The crown is a reminder that we are all Kings. Derived from the primary logo, the crown is angled slightly to provide dimension and strength.