Final Thoughts/Marketing

Atonomi is novel, seeks to solve a tremendously vital need and has no current tokenized competitors. Atonomi has a clear outline for how the protocol works and a clear strategy to implement its solution. It describes them without flashy or unnecessary marketing terms.

My overall impression of Atonomi is very very very positive. There aren’t many projects that hit the trifecta of novelty, clear technology, and emphasis of tech over marketing. A Jsmee never names prices, but the initial hard cap is very low (25 million) for a project with such ambition and potential to execute its vision. IoTa currently sits above 5 billion as an Internet of Things platform. If Atonomi just reaches a fraction of IoTa’s market cap as a security protocol for IoT platforms, it could certainly achieve exponential gains out from public-sale. As of yet, token sale structure has not yet been released. But expect such details to be announced soon, along with the public sale date.

Obstacles that Atonomi will need to be addressed include implementation, scalability, and its relationship to IoTa.

Implementation

Atonomi first needs to successfully develop its protocol as it doesn’t seem to be fully developed yet. Next Atonomi will require large industrial partners in order to have mass adoption. The Atonomi protocol requires chip embedding on IoT devices. If not through ARM and Flex, Atonomi will require close partnerships with a manufacturer to implement the hardware necessary for its platform. Once implemented on hardware, Atonomi must then create partnerships within industries pioneering IoT to achieve actual market usage.

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Update — 10 Feb 2018

Ian Ferguson, the IoT Director for ARM appears to confirm a pre-existing and ongoing relationship between his company and Atonomi. If true, this would be tremendous for Atonomi as it answers the demand for the manufacturing capabilities and expertise utterly essential for product implementation on the hardware level.

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Scalability

IoT networks of the future may be monumental in scale. If Atonomi’s protocol functions via an Ethereum smart contract the potential for a bottleneck is very possible. If a bunch of cutesy cats were able to bring a multi-billion dollar platform, developed by a extra-terrestrial Russia-Canadian cyborg, to its knees then imagine the platform trying to process quadrillions of transactions from a single DApp. It is good that Atonomi acknowledges this and in response it asserts that their transactions “do not require high throughput writes to the blockchain” (White Paper Section 3.6). Atonomi addresses the current scalability issues of Ethereum, and states that they are open to adopting other solutions such as Raiden/Plasma, hash graph or even other tech if necessary. This could be a positive flag that shows a certain humility that is rare in the crypto-space, and a pragmatism necessary to survive in the turbulent environment of crypto.

Relationship to IoTa

The biggest factor which may determines Atonomi’s success could be its relationship to IoTa.

Atonomi and IoTa both require hardware implementation via chip embedding. If they want to work together they would have to interface together in the step of hardware implementation. Furthermore, IoTa is already a giant with its partnerships. Why would they wish to work with some upstart? Could they simply develop their own security protocol? There are other companies developing security for the internet of things, with at least one other using blockchain (Xage). Atonomi must then leverage blockchain tech in such a way that the functionality of its platform is superior and cannot be ignored. If the partnerships with Intel, Microsoft and etc. are true, then Atonomi must take advantage of the gargantuan technical and logistical expertise at its disposal to out-compete any challengers.

Atonomi does seem to have that through the CENTRI connection, but it remains to be seen what types of/degrees of connections and if they are 100% confirmed by Microsoft, Intel, Arm and Flex themselves. One thing is certain though. If an Atonomi — IoTa partnership does form you may never a Jsmee-report again, a bullet this writer would isn’t more than willing to take for his beloved reader.

Marketing

Current awareness of Atonomi is growing rapidly. Further outreach can amplify growth through actions like interviews through popular podcasts (BAD-CRYPTO PODCAST/TBP NETWORK SHOUTOUT) and interviews with crypto-personalities on YouTube. Targeted awareness campaigns on Reddit, Bitcoin Talk could have significant impact. Also, actual team members should be more active on telegram, though this could be difficult if they are focusing on the tech/travelling the world to promote their project. An AMA with quality answers would add significant exposure and seed trust in the community.

If CENTRI confirms its purported partnerships, the marketing game is won. A little outreach on social media a la “get the word out” and public interest interest drives itself. When a project has close connections with big, well-known tech companies, social media erupts in a frenzy and so too does the volume. See Stellar (XLM) with IBM. See Iota with Microsoft, Bosch and all those car companies. It is crucial though for partnerships to be clearly established. CENTRI or better Atonomi needs to clarify this through a video showing dialogue between the parties or having Microsoft/Intel/Arm/Flex announce it themselves via press release/mentions.

What about social competition from IoTa? Atonomi could face scrutiny from IoTa supporters who might suggest IoTa can develop its own security protocol. Promoters of Atonomi could answer by suggesting the possibility for both projects to work together and mention their common partners (supposedly in Microsoft). To the mass audience, Atonomi should emphasize its target for vast scale and should push its tremendous potential to impact the future - one of quadrillions of micro transactions which will require security solutions. By emphasizing the astronomical scale of the project, Atonomi can influence possible investors to connect potential size with potential price to put fire on the public interest.

Public sale to be announced soon: