These are major strives forward to better protect the community against fraudulent software submitted to the Play Store and any content that may be inappropriate for certain age groups. Previously, Google relied on fully automated systems to approve apps and games submitted by developers.

The added age-based ratings system will provide consumers with an added layer of security when it comes to deciding as to whether or not said content is suitable. From the official announcement:

"Today we're introducing a new age-based rating system for apps and games on Google Play. We know that people in different countries have different ideas about what content is appropriate for kids, teens and adults, so today's announcement will help developers better label their apps for the right audience."

Google will be relying on developers to better label their apps and games for the correct audience, which is hoped to improve app discovery and engagement by allowing consumers to select content that they wish to have access to. Developers are able to complete a content rating questionnaire for each app and game submitted to the store.