[This article contains adult themes that some readers may find offensive] As utterly horrific and terrifying as the bushfires have been, the response to it by many people – namely the fireys – has been nothing short of extraordinary.

Enter online sex toy retailer Geeky Sex Toys who advertise itself as “your one stop shop for geek themed adult sex toys!”

To support the bushfire effort, the company has released a Down-Under Donation Dildo (DUDD) with all proceeds going to the bushfire appeal.

The DUDD was unveiled on Twitter and has since gone viral, with over 6,900 retweets so far, as well as 13,700 likes – and rising.

The apparatus is coloured in green and gold and even comes with a koala emblazoned on the shaft and a map of Australia as the handle. The company claims it’s all handcrafted and retails for a provocative $69.

According to Geeky Sex Toys social media, the company has already raised $15,000 in sales.

Geeky Sex Toys co-founder and the dildo’s designer Josh Porter told PinkNews: “We figured, we’re pretty damn good at designing and producing sex toys, so let’s make an Australian themed dildo with all the profits going to charity!” he said.

“We also thought it was a unique way of helping out and could gather quite a bit of media attention, so even if people didn’t purchase a dildo they might still go and donate directly.”

Porter described customer reaction to the product as “incredible” and “overwhelmingly positive”.

“People seem to love the idea that something as random as a dildo can help raise awareness and most importantly money in times like this,” Porter said.

And, yes, as you’d expect, social media is having a laugh at the novel fundraiser. “Right in your Down Under,” penned one wag. “That is some amazing marketing for all of your down under needs! For a more than worthy and much needed cause!! Who’s buying one for me?” wrote another. “Please, do it for the koalas,” wrote another fan. However, not everyone was keen on the idea. “Disgusting. Show respect,” raged one particular wowser.