The Super Bowl is the only sporting event that draws people together around the television to excitedly watch… commercials. The biggest TV event of the year means advertisers are willing to pay incredible amounts to reach a gigantic audience, and the cost of a Super Bowl spot in 2019 set a new record.

According to CNBC, the cost of a 30-second ad during Super Bowl LIII is $5.25 million.

AdAge reports that Anheuser-Busch InBev is making a huge splash during the 2019 game, with *eight* total ads for its various brands.

The cost for a Super Bowl ad has risen nearly every year, and has increased by more than a million dollars since 2013.

30-second ads broke the million-dollar barrier for the first time in 1995 for Super Bowl XXIX, and hit $2 million in 2000. You can see the year-by-year breakdown here.