Does this sound familiar?

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It’s the same thing we’ve seen a hundred times this year: startups that are trying to disrupt the Real Estate industry but are focusing on all the wrong things. Real Estate is a people-centric business. People trust people when they’re making the biggest purchase of their life, and that’s not changing any time soon. Buyers will gladly pay a few thousand extra dollars to work with an expert that can guide them through the process with confidence.

With that knowledge, it becomes obvious that the business model of most new real estate technology startups is deeply flawed. Taking the agent out of the home buying and selling process is not going to happen, at least not any time soon.

Instead of thinking about how we can make agents obsolete, we need to focus on empowering the agents with tools, networks, and software that will enable them to do what they do best — aid buyers and sellers in making better decisions by utilizing their years of expertise. After all, a good real estate agent knows what a buyer wants and how to find it better than they do.