Starting today, users who have a Fire TV device can call up their favorite shows with a simple voice command -- "Alexa, watch The Handmaid's Tale." If you have a Live TV subscription, you can also ask Alexa to switch to a certain TV channel ("Alexa, watch ESPN.") It's nice to see Amazon give competing video apps the same perks as its own Prime Video through the use of the Video Skills Kit.

The voice control isn't limited to Hulu either. Like Amazon mentioned previously, Bravo, CBS, NBC, Showtime, and Sony PlayStation Vue users can utter commands search, control playback and change the channel within the respective apps.

Update: This post has been updated to include the full list of voice control options now available on Fire TV devices.