Samsung Electronics announced that Samsung Pay, the most accepted mobile payment system that works at the majority of merchants today, now supports 50 popular merchant gift cards as well as a gift card store that enables users to buy gift cards from supported merchants for themselves, friends and family directly within the Samsung Pay app starting today. Samsung Pay allows you to purchase, store, pay with, and share gift cards right from your Samsung phone.

Samsung Pay supports 50 popular merchant gift cards including Babies“R”Us and Toys“R”Us, Bass Pro Shops®, Domino’s®, eBay, GameStop®, Nike, Regal Entertainment Group and Staples in partnership with Blackhawk Network. More gift card options will be added to Samsung Pay in the coming months. In addition to using these cards in stores across the U.S., Samsung Pay also supports the purchase of select gift cards—for yourself, friends and family—directly within the app itself.

“With the support of 50 major retail gift cards and the launch of the in-app gift card store, Samsung Pay is bringing consumers an easier way to use gift cards ,” said Injong Rhee, EVP of Samsung Electronics, Global Head of Samsung Pay. “People love gift cards, but how many of us have gone to pay for something only to realize we have a gift card sitting around somewhere at home? With Samsung Pay, you can easily carry your gift cards with you everywhere you go and not have to worry about a card going unspent.”

“Another feature that is unique to Samsung Pay is the ability to buy gift cards and gift them to friends within the Samsung Pay app itself. We hope this will provide greater flexibility, access and choice for Samsung Pay customers heading into the holiday season.”

Samsung Pay supports many of the country’s major banks and continues to expand its partnership ecosystem. Click here for the full list of financial partners that support Samsung Pay.