Dallas & Jane, the Murfreesboro restaurant owned and operated by award-winning chef Alex Belew, will likely close in late February.

In a video posted on the restaurant's Facebook page Friday, Belew said the situation is driven by a "tremendous lack of sales" at the restaurant since August.

"My desire was to be an upscale contemporary American, chef-driven restaurant to Murfreesboro," Belew, a former Blackman High culinary arts teacher, said in the video.

Belew opened the restaurant — named for his grandparents who once operated Carlton’s General Store near Eagleville — in August 2018. Prior to the restaurant, he operated a catering business.

Dallas & Jane offered date night specials on Tuesdays, along with half-price beer and wine on Wednesdays. Two attempts at lunch service were unsuccessful, Belew said, as is the Sunday brunch, which launched in December.

"I've tried every single thing I know to try," the chef said in the video. "I can't keep doing it."

Effective immediately, the restaurant will be closed on Tuesdays and the brunch will be no more after this weekend .

Dallas & Jane's winter menu was released recently, with two versions of gnocchi, a Key West shrimp pasta and aged duck breast among the highlights.

Belew mentioned the restaurant's location in a strip mall on Northfield Boulevard and considers it to be centrally located. He also talked about the cost it takes to break even each week and the nights away from his two young children in an effort to be dedicated to a business that's "seemingly failing."

In 2017, he was selected “fan favorite” at the Chefs Taste Challenge in New Orleans. He also won the 2018 Charity Chopped in the 'Boro fundraising contest, competing alongside Murfreesboro City Councilman Ronnie Martin. Belew has also taken home top honors at the annual Taste of Elegance contest hosted by the Tennessee Pork Producers Association.

Before closing out the video, Belew encouraged people to support local businesses so that closing is not an option for them.

"It's been an honor and a pleasure to be here," he said.

Dallas & Jane is located at 352 W. Northfield Blvd.

Reach Mealand Ragland-Hudgins at 615-278-5160 or at mragland@dnj.com.