If you’ve ever used Tinder, you know going in that the odds are stacked against you. For starters, there’s a ton of dudes on Tinder. Not only that, but European scientists recently studied the behavior of Tinder users and found that the majority of women really only swipe right for guys they’re actually interested in, while men are much less picky and more likely to casually swipe right. So if you’re looking to Tinder to find a last-second date for Valentine’s Day—reminder: just 5 days away!—you might be shit out of luck. That is, unless you follow the lead of one genius and develop your own Tinder-like dating app, where there's only one guy available for women to date: you. Talk about narrowing the field.

Shinder is the brilliant work of entrepreneur, author, product designer, motivational speaker, and all-around-jokester Shed Simove. He’s also behind such stunts as a book called What Every Man Thinks About Apart From Sex—the kicker: the book contains 200 blank pages—and another called Fifty Shades Of Gray, which also contains 200 blank pages, except they go from light to dark grey (four pages for every shade) as the book goes on. We haven’t explored all of Simove’s many, many ideas, but it’s reasonable to assume that at least four more involve printing books with 200 blank pages.

As for the Shinder app—tagline: “quality, not quantity”—it’s very real, and the 45-year-old Simove is using it to find love on V-Day, per The Mirror. (He’s already had more than 100 matches so far.) “I’ve anticipated the scarcity of potential matches will create increased demand, and with that more chance of dating successes,” he told The Mirror. “I’m now a big fish in my own pond.”

Andrew Daniels Andrew Daniels is the How To editor for Popular Mechanics.

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