After the world made a big hoopla over the Samsung Galaxy S6 and S6 Edge finally using “premium” build materials, it’s clear consumers are looking for a little more luxury from their $700 smartphones. No doubt an idea sparked by Motorola’s leather backed Moto X (2nd Gen) options, LG is now following suit for the LG G4 .

LG says they’re the first ones to slap leather on a smartphone in Korea and while we’ll just have to take them on their word for it, LG has spent a considerable amount of time and effort to deliver what they call a “sensible luxury.” It takes LG a total of 12 weeks from start to finish, 10 times longer than the production process of the normal rear cover which takes barely 4 days.

Made from only the top layer (epidermis) of high quality cow leather, the back features tiny 0.001 micrometer pores for breathability. The end result is a smooth, soft touch back that should feel unlike any other smartphone on the market, while still allowing heat to dissipate.

Whether or not this luxury option will resonate with consumers — and how much of an extra premium this will add to the phone’s price sticker — remains to be seen. Either way, if you opt for the leather backed LG G4, you can rest assured you’re not getting the cheap stuff.

[LG (Korean)]