Brief history of the future magic agency

However, Dentsu London has a very long history. As originally, it was Collette Dickenson Pierce & Partners and for the last two decades the agency proved to be London’s most creative and prestigious agency. Nevertheless, it suffered a series of setbacks, and after all became the acquisition by Dentsu. The company was renamed in 2010 as Dentsu London and finally, in spring of 2012 it was merged with McGarryBowen Creative Agency and adopted its name that marked the last and the final stage of the long journey of Collette Dickenson Pierce & Partners Agency.