THEY’D do anything for ratings.

A radio DJ has killed a baby rabbit with a bicycle pump live on air — and he’s proud of it.

Danish radio station Radio24syv said it wanted to highlight cruelty in the farming industry by bludgeoning the bunny.

“We didn’t do it for the sake of entertainment,” the talk radio station wrote on Twitter.

“Thousands of animals die each day so that people can eat them.”

The broadcaster said radio host Asger Juhl killed baby rabbit Allan on Monday with repeated blows to the head to highlight “hypocrisy” in Danes’ attitudes towards animal welfare.

“We buy and eat animals that have had an awful life. And animals that have been killed under the same controlled conditions as the rabbit in the studio,” it wrote in a statement.

Reality TV show star and animal rights activist Linse Kessler tried to grab the animal and chased Juhl around the studio several times before being asked to leave.

“They wanted to see if they could kill him during the last show or if they had gotten too attached to him,” she said in a video clip on her Facebook page.

Kessler said she thought she was capable of wresting the animal from Juhl but feared it would die a more painful death if she grabbed it.

“I hit it hard over the neck twice so that the cervical vertebrae fractured,” Juhl told broadcaster TV 2.

“I was instructed by a zookeeper from Aalborg Zoo who hits several baby rabbits every week (to feed) the snakes.”

Every day in the nation of Denmark, thousands and thousands of animals are put down to fill the meat counters in our... Posted by Radio24syv on Tuesday, May 26, 2015

Juhl said he had brought the dead rabbit with him home — where he skinned and cut it up with his children, aged six and eight — and that he later would have rabbit stew for dinner with fellow morning host Kristoffer Eriksen.

The radio stunt has sparked a huge reaction on social media, with numerous Twitter users criticising the DJ’s decision to bludgeon the animal live on air.

P,ease sign & RT sack DJ for killing a tiny rabbit live on air https://t.co/O18utOB2QU — Alfie (@AlfieBeardie) May 26, 2015

.@Radio24syv You feel the most appropriate/responsible way to contribute to a discussion on animal welfare is to bludgeon one to death? — Godless Spellchecker (@GSpellchecker) May 26, 2015

.@Radio24syv Killing an animal on air?! As a radio broadcaster, I find your 'presenter' @asgerjuhl an absolute disgrace to the profession. — Matt Lissack (@matt_lissack) May 26, 2015

@Radio24syv Here in Brussels we are very indignated that your journalist has killed a baby rabbit, he must be a psiho, you must fire him — Ala Buceatchi (@AlaBelga1) May 26, 2015

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