A new rumor claims that Apple will be launching a red variant of the iPhone XS and iPhone XS Max in China by the end of this month. Apple is hoping to boost iPhone sales in the region with the launch of this new color.

The leaker claims to have gotten this information from Apple’s supply chain sources. He claims that Apple will call this color ‘China Red,’ though the company usually launches products in red color with the (PRODUCT)RED branding and donates a part of their sales proceeds towards HIV research. In China, Apple does not launch red color variants of its product under the (PRODUCT)RED brand in China so the ‘China Red’ naming is plausible.

Apple is expected to hold a media event on March 25 where it could unveil the (PRODUCT)RED iPhone. However, the rumor claims a launch in China by the end of February itself. The pricing for the handsets is expected to start at 10,000 yuan.

Apple already sells a (PRODUCT)RED variant of the iPhone XR.

Apple has previously launched new (PRODUCT)RED colors for iPhone 7 and iPhone 8 as a part of its mid-cycle refresh. These new colors were launched in March 2017 and April 2018, respectively.

It is possible that Apple will follow a similar strategy here and launch a red variant of the iPhone XS and iPhone XS Max to boost sales and rekindle consumer interest. This will be particularly important in China where most Chinese OEMs are going to launch their 2019 flagship phone over the next month or so which will further have a negative impact on iPhone sales in the region.

Are you looking forward to Apple launching a red color variant of the iPhone XS and iPhone XS Max?

[Via Weibo