Among the designs created so far, one person chose a fist smashing a swastika, while another decided on two stick people of different races holding hands. "By getting a tattoo you're making a statement. It is something very personal, you wear it on your body, it's very visible," he says. While the reaction from people across Europe has been largely positive, Mr Smoltschnik says there has also been some hostility. "The internet forum of the Kleine Zeitung daily had to be closed because of hate posts," he tells The Gap magazine . "But that's a sign that we're doing something right."