“Detroit is the perfect backdrop to bring together my past, the present and future of Will Leather Goods,” Adler said in a news release.

“The city is a metropolis of creativity firmly rooted in America’s history and we’re delighted to be part of the growth of Midtown.”

The company has tapped Birmingham-based McIntosh Poris Associates as lead architect to oversee the design of the new Detroit store.

Outside of its Eugene location, Will Leather Goods operates stores in Venice Beach, Calif.; Portland, Ore., and New York City. A store in San Francisco is scheduled to open July 1. Its products are also available through Nordstrom and Neiman Marcus department stores and about 400 retailers nationwide, as well as online at willleathergoods.com

The website offers women’s clutches and cross-body purses from $90 to $295, men’s wallets from $65 to $165, $60 dog leashes, leather aprons and wine bags, among other products.

The chain’s roots go back to a small belt stand operated on the Venice Beach boardwalk in 1981.

Adler is also president and CEO of Spirit LeatherWorks, which was granted Nike’s first outside license to design, manufacture and sell Nike Golf and Tiger Woods belts and accessories.