On Thursday, the L.A. Times posited 16 faces and conducted a popularity poll. The list was all over the map, from TV stars such as Jensen Ackles and Andrew Lincoln to next-generation stars Ryan Gosling and Joseph Gordon-Levitt to outliers like Simon Pegg and Daniel Dae Kim.

The poll might be fun, but The Hollywood Reporter is hearing that a totally different set of names are in the mix.

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First, some words of caution. The script is still being written, so nothing has been submitted formally to reps and actors. Two, according to sources, director Zack Snyder is only just beginning to look at actors.

But the real insight is the kind of Bruce Wayne/Batman that Snyder is looking to cast. According to numerous sources, this Wayne/Batman will be in his late 30s or around the 40 mark. He will be established and rugged. This new movie will not seek to recount an origin story or the rise of The Dark Knight. Christian Bale, The Dark Knight trilogy Batman, has said he won't return for another film.

Sources say the new movie is aiming for the tone set in Frank Miller’s groundbreaking 1980s miniseries The Dark Knight Returns (How important is that work? Important enough that the cover to issue No. 2 sold Friday at a Heritage Auction for $478,000.)

Enough with the preamble. Here are the top names surfacing at this stage:

Josh Brolin, 46 -- Warner Bros. likes him a lot. He starred in the studio’s Gangster Squad, and that’s after he toplined the studio’s 2010 dud Jonah Hex. He's also attached to star in Warners' Quasimodo project as well as Crazy for the Storm. Plus, he already has a Frank Miller connection: He leads the cast of Sin City: A Dame to Kill For, Robert Rodriguez’s upcoming take on the Miller crime comics.

(Two sources say Brolin is the frontrunner at this stage, but a studio source dismisses the chatter, saying that the casting process hasn't even begun.)

Ryan Gosling, 32 -- Yes, Brolin's Gangster Squad co-star appears to be in the mix. He may be younger than the rest, he may be prettier than the rest, but no one questions his acting chops.

Other contenders:

Joe Manganiello, 36 -- According to several insiders, Snyder liked him as a possible Superman for Man of Steel before settling on Henry Cavill, but one major stumbling block was the schedule that Alan Ball had him on for filming True Blood, the HBO vampire series in which Manganiello plays a werewolf.

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Richard Armitage, 41 -- The British actor appeared in TV’s Strike Back, but may be best-known to audiences for playing Thorin in the Hobbit movie for Warners' New Line division. He will reprise the characters for the second and third installments.

Max Martini, 43 -- He cut his teeth playing tough guys on TV in shows such as Revenge, Castle and Hawaii Five-0 but won notice as a sacrificing father in Pacific Rim and will play a Navy SEAL commander in this fall's Captain Phillips.

Matthew Goode, 35 -- He’s already worked with Snyder in the director's 2009 film Watchmen, in which he played Ozymandias.

One insider says that any talk of casting is premature since the script isn't yet written. But that has not stopped studio insiders from whispering names or prevented agencies from drawing up lists of their best faces. Another insider scoffs "You might as well put Adam West in this list" and suggests that a left-of-center choice still could emerge.

Casting is likely to solidify in the coming weeks since Warner Bros. wants to shoot the movie in early 2014 for a 2015 release.

E-mail: Borys.Kit@THR.com

Twitter: @Borys_Kit