Well, someone had to break the news to LaVar Ball.

In a preview for the upcoming season of “Ball in the Family,” Lonzo Ball is seen giving dad LaVar a dose of tough love about the current state of Big Baller Brand, which had a “clearance sale” at a volleyball tournament last month.

“The brand is demolished right now,” Lonzo tells LaVar in the clip, to which the Ball patriarch replies, “That’s how you feel, the brand is demolished.”

Lonzo doubles down on his statement, “That’s how everybody feels.”

When LaVar asks who “everybody” is, Lonzo states: “The world.”

In April, Lonzo filed a lawsuit against Big Baller Brand’s co-founder, Alan Foster. The new Pelicans point guard previously told ESPN that Foster “used his access to my business and personal finances to enrich himself.” Lonzo also covered up a Big Baller Brand tattoo earlier this spring.

The state of Ball affairs will play out during Sunday’s Season 5 premiere on Facebook Watch.