Democratic strategist Antjuan Seawright warns that Rep. Beto O’Rourke (D-Texas) should be careful when posting to social media, warning some activity could make him “the next thing the right will demonize.”

O’Rourke has remained active on social media following his loss in the Senate race against Sen. Ted Cruz Rafael (Ted) Edward CruzCruz blocks amended resolution honoring Ginsburg over language about her dying wish Trump argues full Supreme Court needed to settle potential election disputes Press: Notorious RBG vs Notorious GOP MORE (R-Texas). On Thursday, he posted a blog describing his morning run in Washington, D.C., which drew attention from fans and critics alike who weren't sure if it meant he was running for president or just running.

"The sleet stinging my face, I wondered if the winds had changed too," O'Rourke concluded his post after describing running up to the Lincoln Memorial.

While the strategist joked that the Texas congressman might have missed his calling as a poet, Seawright argues that he finds nothing wrong with Beto’s ongoing social presence. He cited that O'Rourke latest post is just another example of the congressman trying to stay “relevant” and keep in touch with his base.

O'Rouke boasts almost 974,000 Twitter followers and more than 780,000 followers on his Facebook page.

O’Rourke’s personal branding and social media advertising were key to his campaign against Cruz. The Texas Democrat spent more on social media advertising than any other candidate during the midterms and more than even Donald Trump Donald John TrumpBiden on Trump's refusal to commit to peaceful transfer of power: 'What country are we in?' Romney: 'Unthinkable and unacceptable' to not commit to peaceful transition of power Two Louisville police officers shot amid Breonna Taylor grand jury protests MORE during the 2016 presidential election.

O'Rourke's campaign spent more than $8 million on political ads compared to Trump's $3.5 million, according to data from Facebook.

But Seawright warns that he needs to be careful with what he posts, saying such social media activity could draw the wrong kind of attention from opponents.

“I don’t think anything’s wrong with it but I think that if he’s not careful he will turn into the next thing the right will demonize and play games with and I think he has to be careful with what he tweets,” Seawright told Hill.TV.

Though O’Rourke repeatedly denied throughout his campaign that he is running for president in 2020, his record campaign fundraising and ability to rally Democratic support across the country sparked speculation that he might run for the White House.

Whether or not the Texas congressman runs for president, Seawright said that O’Rourke “still has a role to play.”

— Tess Bonn