JD Renauld says his hatred for the 1979 Paul McCartney holiday hit stems from his years spent working in retail at Christmas time. (April Dawn Plett) One Winnipegger is celebrating the holidays by forcing himself to listen to Paul McCartney’s “Wonderful Christmastime” for 24 hours straight.

“It's a mild form of torture, but I am doing it to myself,” said JD Renaud, a Winnipeg-based writer and comedian. “No one need have pity on me. I feel I can pull through”

Renaud loathes the 1979 McCartney tune. He said the hate stems from his years spent working in retail.

Renaud elaborated on why he hates 'Wonderful Christmastime' so much a few weeks ago on CBC’s DNTO.

So this year, rather than be a scrooge and let the spirit of that song haunt him during the holidays, Renaud has decided to listen to the song on repeat to raise money for charity this Christmas Eve.

“The rules I've given myself are really dumb, but I've decided if I've got to do something dumb, I might as well do something dumb for a good cause,” said Renaud.

Renaud said he'll hear the song almost 400 times before every note is sung Wednesday.

Renaud is raising money for SmileTrain.org. For more details or to donate, click the link to the left of this article.