When Brisbane Broncos have a story to tell on social media, there are just under 800,000 reasons they can do it better than any other professional sports club in Australia.

A cursory glance at how each NRL, AFL, Super Rugby and A-League club performs on Facebook, Twitter and Instagram reveals that the Queensland powerhouse leads the way when it comes to engaging their fans, while other teams clearly have some work to do when it comes to talking to their customers.

Simply adding together the followers on each social media platform only scratches the surface when it comes to judging how well Australian sports clubs are engaging their audiences, of course.

Brisbane, for example, have the obvious benefit of being located in a one-club city.

Still, the results are fascinating nonetheless.

Who knew the AFL's most popular club, Collingwood, would only scrape into the top five? Or that the relatively new Gold Coast Titans sit higher up the social ladder than the near century-old St. George-Illawarra Dragons?

Further down the table, the numbers also highlight how far some fledgling franchises -- especially in Super Rugby and the A-League -- have to go when it comes to making a significant impact on the Australian sport landscape.

Where does your team rank?

Here's the full table:

1 Brisbane Broncos 799,675 2 New Zealand Warriors 637,293 3 South Sydney Rabbitohs 612,383 4 Melbourne Storm 575,400 5 Collingwood Magpies 532,153 6 Essendon Bombers 508,769 7 Hawthorn Hawks 495,012 8 Carlton 417,324 9 Canterbury Bulldogs 412,064 10 Parramatta Eels 406,692 11 West Coast Eagles 399,804 12 Sydney Swans 387,226 13 Adelaide Crows 376,057 14 Richmond Tigers 373,827 15 North Queensland Cowboys 359,293 16 Wests Tigers 338,155 17 Fremantle Dockers 331,638 18 Sydney Roosters 329,537 19 Melbourne Victory 316,560 20 Geelong Cats 311,612 21 Port Adelaide Power 297,016 22 Queensland Reds 290,912 23 Manly Sea Eagles 270,438 24 Sydney FC 266,803 25 NSW Waratahs 254,112 26 Gold Coast Titans 247,124 27 Melbourne City FC 246,050 28 St George-Illawarra Dragons 240,672 29 St Kilda 237,703 30 North Melbourne Kangaroos 233,553 31 Newcastle Knights 213,133 32 ACT Brumbies 207,569 33 Cronulla Sharks 207,066 34 Western Bulldogs 198,667 35 Western Sydney Wanderers 197,448 36 Melbourne Demons 196,621 37 Penrith Panthers 196,449 38 Brisbane Lions 188,982 39 Gold Coast Suns 185,159 40 Canberra Raiders 176,727 41 Brisbane Roar 171,210 42 Adelaide United 163,372 43 GWS Giants 152,634 44 Wellington Phoenix 139,595 45 Melbourne Rebels 117,976 46 Western Force 117,288 47 Perth Glory 96,662 48 Newcastle Jets 81,164 49 Central Coast Mariners 76,270

For the record, the Broncos (1st), Collingwood (5th), Melbourne Victory (19th) and Queensland Reds (22nd) lead their respective sports.

Super Rugby and A-League teams, perhaps unsurprisingly, take up most of the space in the lower half of our social media ladder, but rugby union and soccer fare much better in a national team context:

1 Wallabies 1,008,086 2 Socceroos 962,816 3 Diamonds 230,416 4 Matildas 188,222 5 Kangaroos 175,385

Aussie rules can't be included in the national team frame, while the Kangaroos suffer for not having a presence on Instagram.

The strong numbers posted by Australia's elite women's teams will get a major bump once the Olympics roll around this year, but the national basketball teams, the Boomers and Opals, lack official accounts across all three platforms.

What do all these numbers mean for your club?

Everything and nothing, really. As mentioned beforehand, various mitigating factors must be considered when it comes to clubs engaging their fans.

Central Coast Mariners, for example, will never have access to the sort of captive population that Brisbane enjoys.

What is most important is that the figures are on an upwards trend. To measure that, we'll need some patience. Let's check back in in six months.

All figures were recorded on April 20. Totals are simply Twitter + Facebook + Instagram followers.