Verizon doesn't want to get fancy with offers like rollover data. Instead, the mobile carrier is going for a good old-fashioned price cut and some new data plans. Starting Thursday, the company's More Everything plans in the 1GB to 3GB range will get an extra gigabyte of data at the same price.

By offering more data with each of the lower-tier plans Verizon is essentially building in a $10 discount from its previous rates. The company is also adding a new 6GB plan for $70 a month and an 8GB plan for $85. The obscenely data hungry are also getting some love with new 12GB, 14GB, and 16GB plans available priced at $110, $120, and $130 per month respectively.

The impact on you at home: While Verizon is adding some new plans and deals, the company is also taking some away. During the holidays, Verizon was offering 10GB at $80 per month, which will now set you back $100. A 15GB option for $100 is also gone, in favor of the higher-priced 12GB, 14GB and 16GB options.

On the Edge

Along with the price cuts, Verizon is also offering some deals to More subscribers on the Verizon Edge program--the carrier's yearly device upgrade plan. Verizon says that for a limited time, subscribers on a 6GB or higher More data plan can add Edge for $15 per month--after a $25 access discount per line.

As the largest carrier in the U.S., Verizon doesn't want to play T-Mobile's game of wild price cuts, but it obviously feels the need to react in some way. With T-Mobile, Sprint, and even AT&T chasing after customers with new deals every few months it was only a matter of time before Verizon would get serious about it too.

This story, "Verizon cut prices on most data plans, but raises costs for heavy data users" was originally published by PCWorld .