When your advertising features lots of naked people, condom-wrapped tennis racquets, and the liberal use of the word "rooting", you're probably hoping to generate a little bit of controversy.

In news sure to delight iconic Australian tennis shoe Volley's advertising managers, their bait was swallowed hook, line and sinker on Tuesday afternoon, by none other than the Australian Christian Lobby.

Perhaps spurred on by the beginning of the Australian Open – despite Volleys not being a sponsor, nor worn by any seeded player – the ACL's Wendy Francis, a campaigner against sexuality in advertising, tweeted her outrage about the latest campaign on Tuesday night.