British American Tobacco today announced the withdrawal of its Intellicig e-cigarette brand.

In a statement issued today (28th May 2015), BAT made the announcement through its Nicoventures subsidiary (which owns the Intellicig and Vype Brands) announced that it will be concentrating its efforts on growing its Vype brand at the expense of Intellicig.

The statement read as follows:

“Over the past two years, at Vype we have been building our expertise in e-cigarette device, eLiquid and flavour development, establising our own set of safety and quality standards. Our approach has given us a range of products that we believe are among the best available for their vapour quality.

All this while, we have continued to offer Intellicig, but we have now reached the stage where we know the vapour quality achieved by our Vype products exceeds that of the Intellicig equivalents, and it is the right time to begin withdrawing Intellicig from sale.”