Blood drives for Red Cross in Japan normally give away goodies like clear files of currently airing anime series. The organization has a long history of setting up at big events like Comic Market to entice fans to donate before going about the day's activities.

This year the perfect series is airing to tie-in with Red Cross' efforts. Cells at Work!, an anime starring all the microscopic things floating around in your body and blood stream, will premiere on July 7. However, the Red Cross will let blood donors view the first episode early.

The Red Cross will distribute illustration cards with codes that lets donors access the first episode of Cells at Work! The campaign starts on June 30 and will run until the anime premieres on television on July 7. There are a limited number of cards and they will be distributed on a first-come first-serve basis at donation sites throughout Japan.

Aniplex of America already announced that it will screen the first episode of Cells at Work! at Anime Expo. Kodansha Comics is publishing the original manga in English, and it describes the story:

The average human body contains about 60 trillion cells, and each of them has work to do! But when you get injured, viruses or bacteria invade, or when an allergic reaction flares up, everyone from the silent but deadly white blood cells to the brainy neurons has to work together to get through the crisis!

Kenichi Suzuki ( JoJo's Bizarre Adventure , Drifters ) is directing the anime at david production, and Yuuko Kakihara ( Tsukigakirei , Persona 4: The Animation ) is in charge of series composition, and both Suzuki and Kakihara will pen the scripts. Takahiko Yoshida ( Welcome to the NHK , Yowamushi Pedal ) is designing the characters and is also credited as chief animation director, while Kenta Mimuro is credited as cell character designer, prop designer, and animation scene animation director. Keiko Tamaki is credited for sub-character design. Kenichiro Suehiro ( Re:ZERO , Girls' Last Tour ) is composing the music at MAYUKO.

Source: Comic Natalie