NEWTOWN SQUARE, Pa. (AP) — Tiger Woods endorsed Nike’s latest “Just Do It” ad narrated by Colin Kaepernick with a message nearly as succinct.

“It’s a beautiful spot ,” Woods said.

The two-minute ad, which debuted during the NFL opener, highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL player protests during the national anthem.

Woods, a Nike athlete since turning pro in 1996 who rarely delves into divisive issues, said Friday he was a fan of the apparel giant featuring the former San Francisco 49ers quarterback known for his social protests.

“I think Nike is trying to get out ahead of it and trying to do something special and I think they’ve done that,” Woods said at the BMW Championship. “It’s a beautiful spot and pretty powerful people (are) in the spot.”

The ad aired during the first commercial break in the third quarter of the Eagles-Falcons game on Thursday night. Kaepernick watched the first television airing on NBC at an event held at Nike’s headquarters in Beaverton, Oregon.

Woods has been a big part of Nike Golf through his 14 major championships, no moment more indelible than when his chip shot on the 16th green at the Masters hung on edge of the cup for two seconds — with the swoosh facing the camera — before dropping. His “TW” logo has made him an embodiment of the brand.

He said Nike didn’t consult his opinion on the ad that featured Kaepernick.