Business

HelloGold finished 2017 with strong momentum, on the back of the “Get to the next gram and we’ll give you RM5 worth of gold” end of year campaign and some further PR. Customer acquisition continued at a pace of 1,000 new registered customers per week. AUM and active customer base increased by nearly 10% in the last 10 days leading to the new year — the best result so far.

The end of year campaign

HelloGold coverage in Nanyang Press

Robin appearing on CapitalTV

As we start the new year our focus will be on developing the brand with proprietary content, kicking off offline PR & advertising and a much more proactive approach to social media. To that end we’ve started work with Dolphin (digital comms), Litmus (PR), Maven (website) and a set of niche publishers, influencers and writers. All this while ramping up digital marketing and preparing the Gold Token (more details on that below) and Chinese New Year 2018 campaigns. Expect to see much more of HelloGold in 2018!

HelloGold ad in Kelantanese dialect!

With the addition of interns coming in this week, the team now stands at 30 and the HelloGold office has been bustling with activity since the new year.