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As former smokers, most of us know how many cigarette butts can end up on the ground- way too many. On Saturday, Volcano E-Cigs and The Surfrider Foundation put together a cigarette butt cleanup on Kakaako Beach Park near Honolulu, HI:

Initially, Volcano had planned to donate a nickel for every cigarette butt collected, but then upped the amount to fifty cents. With 11,876 cigarette butts collected by volunteers, Volcano donated $5,588 to the Surfrider Foundation, which works to protect beaches and oceans everywhere.

It’s pretty awesome to see any action taken to reverse the often overlooked impact cigarette butts have on the environment and our immediate surroundings. It’s even more awesome to see it happen in partnership with a member of the e-cigarette industry. While not of the same importance of the project itself, these types of projects work to give our industry and community the image it deserves. In all cases, good on you guys.

What are you thoughts on the cleanup? What other types of projects do you think the e-cigarette industry and community can get behind? Let us know in the comments below!