Ben & Jerry’s Renames Legendary Flavor to Celebrate Freedom to Marry

BURLINGTON, Vt.--(BUSINESS WIRE)--Ben & Jerry’s, known for its euphoric ice cream flavors and dedication to social justice, celebrates the beginning of the freedom to marry for gay and lesbian couples in Vermont with the symbolic renaming of its well-known ice cream flavor “Chubby Hubby” to “Hubby Hubby.” In partnership with Freedom to Marry, Ben & Jerry’s aims to raise awareness of the importance of marriage equality and, to show its support, will serve “Hubby Hubby” sundaes in Vermont Scoop Shops throughout the month of September.

“It’s not polite to talk with your mouth full, but the most important thing that all us ice cream lovers can do to support the freedom to marry is speak with the people we know about why marriage matters and the need to end marriage discrimination in every state”

Ben & Jerry’s has a long history of commitment to social justice, including gay rights. Its partnership with Freedom to Marry, a national leader in the movement for marriage equality, aims to raise awareness of the importance of marriage equality and to encourage other states to follow the blazing trails of Vermont, Massachusetts, Connecticut, Iowa, and Maine. Freedom to Marry promotes the national conversation about why marriage equality matters and brings together partner organizations into a larger whole – a shared civil rights campaign.

“At the core of Ben & Jerry’s values, we believe that social justice can and should be something that every human being is entitled to,” said Walt Freese, Chief Executive Officer of Ben & Jerry’s. “From the very beginning of our 30 year history, we have supported equal rights for all people. The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction and something worth celebrating with peace, love and plenty of ice cream.”

To kick off the celebration, Ben & Jerry’s and Freedom to Marry will be publicly supporting the first marriages of gay and lesbian couples in Vermont and raising awareness for marriage equality and how to take action by driving consumers to freedomtomarry.org. By logging onto the site, people can show their support, sign a Marriage Resolution Petition, have conversations about why marriage matters and learn more about how they can support the cause.

“It’s not polite to talk with your mouth full, but the most important thing that all us ice cream lovers can do to support the freedom to marry is speak with the people we know about why marriage matters and the need to end marriage discrimination in every state”,” said Evan Wolfson, executive director of Freedom to Marry. “Thanks to Ben & Jerry’s, starting those needed conversations has never been sweeter – and thanks to Freedom to Marry, we all now have a great excuse to eat more ice cream.”

For more information on why marriage equality matters and to take action in your state, please log on to freedtomarry.org. To find your local Ben & Jerry’s Scoop Shop or learn more about Ben & Jerry’s social mission, log onto www.Facebook.com/benjerry. Also, don’t forget to visit us on www.benjerry.com.

About Ben & Jerry’s

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee led Ben & Jerry’s Foundation in 2008 totaled over $1.9 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

About Freedom to Marry

Freedom to Marry is the gay and non-gay partnership working to win marriage equality nationwide. Launched in 2003, Freedom to Marry is headed by Evan Wolfson, nationally recognized as a central "architect of the marriage equality movement." Freedom to Marry guides and focuses this social justice movement on a nationwide level, serving as a strategy and support center for national, state, and local partners, a catalyst that drives and shapes the national debate on marriage equality, and an alliance-builder fostering support from non-gay allies.

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