Everyone needs a little humour in their hectic lives and more often than before, advertisers try to inject some fun into their advertisements. Injecting humour into their advertisements does not necessarily mean that the ads are better than others. However, the smart play on words and careful consideration of the ad’s objectives, target audience and market standards, humour can help the advertisement increase effectiveness and widen its receptiveness.

When using humour as a creative strategy, advertising firms agree that it increase audience attention, at least on the first few exposures to this form of persuasive communication. However, we cannot deny the fact that audiences’ patience has shrunk and their attention span is shorter as compared to the past.





Good design communicates meaning.

Good design communicates effectively.

Good design communicates in a way that words simply cannot.

Good design INTRIGUES.

A good print ad should not be too complex but easily interpreted and understood by its target audience. If you want more humorous advertisements, please check out 40 Creative and Funny Advertisements Using Animals!

60 Creative and Humorous Print Ads

We’ve put together 60 creative and humorous advertisements and hope you enjoy it as much as we did and help you get those creative juices flowing! Can you comprehend and read into their meanings at first glance?

Airtel



Chase Ancap



The Couple Diadermine Wrinkles Expert



Autofocus Olympus



Baygon



Bose Headphones



Waterfall Bose Headphone



Affair Che Magazine



Chupa Chups



Spanjaard



Birth Comedy Central



Duende Azul Costumes



Sea Omax Lenses



DHL



Egis Pharma Betardine



Guard Dog Pedigree



Sock Ephydrol



First Ontario



Squirrel Fiat Panda 4×4



FootaSep



Slept Hansaplast Earplugs



21st Century Healthcare Repella Insect Repeller



Snowboard Head



Tiger Kodak Rechargeable



Mouse Trap Kraft



Bracelet Lamisil



Pastor Listermint



Flashlight Maglite



Melody Homes “Emirates Land”



Motorola Ming8 GPS



Visine



Nikon S60



Chicken Nissan



One Life



Flower Pedigree



Perrier



LifeGuard Pepsi



Truck Pepsi Light



3M Photo Paper



Jade Post-It



Balloon Pringles



Playstation



Legambiente



Pool Purina Puppy Chow



Riffel



Bubbles Sargam



Stockholms Hundforum (Wanking Dog)



MTVSwitch



Lifebuoy



World Wildlife Fund



Carl Zeiss Lenses



The Seafood International Market and Restaurant



ESPN



Panadol Menstrual



Lego



Fab Perfect



Aware Helpline



Alcohol Office of Road Safety



Durex “O”



Philips V900



More Funny and Creative Ads

Here are more amazing and great advertisements around the world. Please enjoy them!

Which Advertisement is Your Favourite?

Online or not, advertisements have to catch your attention within the first few seconds or they are considered to have failed. Creative directors and advertising agencies have to brain storm for ideas, as well as to do countless of research and plan the design and concept of the ads. However, this is a necessary process because it is the foundation for the success of the ads.

What do you think is the most important aspect in the use of humour in advertisements? Have you seen any great advertisements you’d like to share with us? How about voting for your favourite ad?

Feel free to flood us with your comments!