The 22-year-old has reportedly rejected a new contract with the Canaries after Alex Neil's side were relegated from the Premier League.

Stoke City and Southampton are trying to sign the England Under-21 international, who recently helped Gareth Southgate's team win the Toulon Tournament in France.

But the Baggies are also admirers of Redmond, and see him as the perfect upgrade on the wing for Stephane Sessegnon, who was let go this summer when his contract ran out.

They have been making enquiries with Norwich and Redmond, who is keen to return to the Premier League and now has a choice of several suitors.

Stoke are the front-runners for the £10m-rated wideman, who scored six goals in 36 Premier League appearances last season.

Crystal Palace have reportedly switched their attention to Newcastle's Andros Townsend, but Southampton are still trying to sign Redmond, even though manager Ronald Koeman is about to leave for Everton.

Albion are hoping to capitalise on that uncertainty and make a late swoop for the winger.

The Baggies are aware that they may not be top of Redmond's preferred list of destinations but he's admired by the backroom staff and so the club are willing to fight for him.

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Redmond was born in Birmingham and started his career at Blues before Norwich bought him in the summer of 2013 for £3.2m. Birmingham will pocket 15% of the fee Norwich sell him for under a resale clause in that deal.

Albion are targeting wingers and strikers this summer as they attempt to freshen up a faltering attack that rarely flourished last season.

Queens Park Rangers winger Matt Phillips is a long-term target who is still on the club's radar, particularly now QPR have lowered their £10m asking price because Phillips has just one-year left on his contract.

Victor Anichebe and Sessegnon have already been allowed to leave and the club are expecting interest in Saido Berahino.