The beauty industry is evolving with the clean beauty movement. Consumers like you and I are becoming more and more aware of what products we are putting on our skin, the impact they have on our health and the planet.

Here is a 5 step guide to help you on your journey to a healthier beauty routine:



1. When buying cosmetic products make sure to read the labels in order to avoid potential harmful chemicals. Here are a few examples of ingredients you should look out for:

Parabens . These are added preservatives which may cause hormonal imbalance.

. These are added preservatives which may cause hormonal imbalance. Artificial Fragrance . Manufacturers aren't obliged to disclose what is in their fragrance and they could contain ingredients which are carcinogens, allergens, etc.

. Manufacturers aren't obliged to disclose what is in their fragrance and they could contain ingredients which are carcinogens, allergens, etc. Phthalates . These are used to add softness and flexibility to products and may cause hormonal and reproductive issues.



2. Give preference to natural, plant based formulations as they are generally free from harmful chemicals, they tend to be better for the environment and they are kind to the skin. The skin is the largest organ in the human body and it is highly absorbent, it will absorb the personal care products you apply on it. You can think of cosmetic products in the same way you think about what you ingest, if you eat good foods they promote good health function, but if you eat foods that are bad for you they can make you feel poorly or even trigger disease.

Natural cosmetics are very nourishing to skin, Nuori is one of the brands that recognises the benefits of natural skincare and focuses on natural fresh ingredients for more effective results.



3. Choose products with certified organic ingredients, they originate from natural ingredients from non Genetic Modified Organisms and sustainable farming which respect the ecosystem. Organic skincare is highly nutritious and suitable to most skin types and ages.

PHB Ethical Beauty offers an amazing range of organic skincare and makeup and have won multiple awards in the Green Beauty space.



4. Avoid soaps and scrubs that contain microbeads. Microbeads are essentially micro plastics that can cause water pollution (freshwater and ocean) and endanger aquatic life.

The European Union is expected to pass a law to ban the use of microbeads in cosmetics before the end of 2020. If it goes ahead, EU manufacturers will no longer be able to add microbeads to beauty products.



5. Bin expired cosmetics. Expired beauty products can cause skin irritation as the preservatives in their formulations wear off, the product starts to break down, it may even change colour and smell and bad bacteria can start to develop.



I hope you found this guide useful. Visit NATURAL:YOU to check out our curated selection of natural, organic skincare and makeup.