For instance, if you searched for an outfit like "little black dress," Google would offer up search results from social influencers that match the terms. If you're in the US on a mobile device, you'll see a blogger wearing a dress, glasses and shoes that link to online shops where you can purchase them.

If you're in the business of fashion and want your products to be seen, this might be a great way to go in the future. Given how often potential clothes buyers tend to search for images of the outfits they want to wear, ads that show exactly what they're looking for are a natural fit.