While there are endless reasons why your emails aren’t as effective as they could be, there is one bullet-proof solution that will guarantee higher engagement from your recipients.

Email segmentation.

Segmenting your audience and sending targeted email campaigns is one of the most effective ways to increase engagement and drive more sales.

A recent study from Mailchimp found segmented email campaigns have a 14.31% higher open rate and a 100.95% higher click-rate than non-segmented email campaigns.

And if that’s not enough, you should consider implementing a lead scoring system in combination with your segmentation. This will not only help you define which emails to send but also which prospects to prioritize.

In this article, I’ll show you how some of the biggest players in e-commerce use email segmentation to drive more engagement. Plus, I’ll give you concrete lead scoring strategies you can implement today.