Sneakerheads everywhere are going wild after Donald Trump reportedly got his first running shoe endorsement: New Balance. On Wednesday, Wall Street Journal reporter Sara Germano tweeted a quote from New Balance's vice-president for public affairs, which appeared to declare the brand's support for the U.S. president-elect. "The Obama admin turned a deaf ear to us and frankly with Pres-Elect Trump, we feel things are going to move in the right direction," Matthew LeBretton was quoted as saying.

New Balance: "The Obama admin turned a deaf ear to us & frankly w/ Pres-Elect Trump we feel things are going to move in the right direction" — Sara Germano (@germanotes) November 9, 2016

The damage was swift even though LeBretton later tried to clarify the context of his quote. The statement was picked up by popular sneaker blog SoleCollector.com, which led many Twitter users to destroy or throw out their NB kicks, some even setting them on fire.