Google’s already shown hints of expanded Google Now functionality through the use of third-party apps, but not everyone was invited to the party. A select group of developers were let in on the fun this past January, but what about the little guys who might not be recognized as a “top developer” and couldn’t build this functionality into their apps?

According to a Google rep speaking at South by Southwest (SXSW) this morning, that will soon change. Aparna Chennapragada, Google’s director of product manager for Google Now, told of an upcoming open API that developers would be able to tap into in order to provide Google Now cards where and if they make sense.

Unfortunately that’s the extent of any known details. There’s no word on how soon this will be available or what sort of freedom developers would have in supporting Google Now cards. We did get a morsel of information about a forthcoming Google Now card that might show queue times for your favorite attractions at a theme park, though, so there’s that.

If Google Now wasn’t already one of the most informative, useful and fun tools baked into Android, then it’s sure to become all of that and more once developers can make their own cards.

[via NextWeb]