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Colortopia presented by Glidden opens tomorrow November 13 2015 at Epcot's Innoventions East.

The 3700 sq. ft. exhibit is made up of three interactive zones, along with a companion mobile app and website.

The 30 minute experience begins in the "Power of Color Theater" where a short presentation narrated by Ty Burrell explores the psychology of color.

Inside the theater, the white walls of the circular room change color with the presentation, showing how colors can represent moods and emotions.

"The Color Lab" is next, where guests can play Color Mix 'n Match and Spinning Spectrums. Resembling the console from Dr Who's Tardis, the Color Mix 'n Match station lets guests mix red, green and blue to make new colors.

Spinning Spectrums demonstrates persistence of vision through spinning colored disks. The Color Lab is a short experience, but something that younger guests will appreciate.

The final activity in the exhibit is "Color Our World," where guests start out playing with multi-colored shadows in a short pre-show.

Guests are then given a magic paintbrush to color the walls of a white circular room. By dipping the brush into a paint bucket in the center of the room, guests can paint color onto the line art murals on the walls. The magic brush has fibre optic bristles that change to match the color of the selected paint bucket, giving a nice interactive effect that kids especially will love. Even the murals react according to the colors used.

Finally, there is a companion website at https://experiencecolortopia.com and mobile app that allows guests to continue the experience outside of the exhibit.

Colortopia is open daily inside Innoventions from 9am to 7pm.

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