IN WOOL WE TRUST

10,000 years. That’s how long humans have been using this “super fiber.” Wool is warm in winter, cool in summer. Soft and cozy, it’s comfortable against your skin. Washable, antibacterial, water- and odor-resistant, wool stays clean and fresh. Plus, it’s strong as steel and incredibly flexible to stand up to daily wear.

All this makes wool last longer, which is good for the environment. After wool products run their course, they’re recyclable and, beyond that, they are biodegradable. And of course, the sheep aren’t harmed to harvest the fiber, so each season they grow more wool—making it nature’s ultimate renewable resource.