Twitter announced a similar move in April, which is intended to let suspended users appeal the company's decision and get a response in a timely manner. Instagram says that its in-app appeal tool will be for individual posts at launch, starting with nudity and then expanding to other areas later on. Down the road, the feature will also be able to be used for profiles that have been removed.

In addition to working on new anti-bullying tools, which the company outlined at F8 last week, Instagram says another big focus area is combatting misinformation. It says it is developing a text- and media-matching technology that can proactively remove posts trying to spread fake news. For example, its systems can store an image that has already been flagged and removed. So, if it gets again, it won't require any additional report and it'll be automatically remove. With text-matching, meanwhile, Instagram is using artificial intelligence to extract text from a meme and analyze whether its content is harmful.

Instagram says these efforts, which combine both human reviewers and AI, are just a small part of what it's trying to do to keep its app safe. And it will have more to share in the near future, the company said.