Enterprise Rent-a-Car is getting absolutely destroyed on social media for quietly announcing Thursday they’d canceled their discount program for NRA members following last week’s shooting at a high school in Parkland, Florida.

Even though the NRA had exactly nothing to do with the shooting, the 5 million-member Second Rights advocacy organization has been publicly ridiculed, accused of being complicit with murder, and, now, apparently targeted by some companies willing to jump into the political fray.

Interestingly, Enterprise did not make the official announcement on their own Twitter feed, but in a response to another Twitter user’s post.

Thank you for contacting us! All three of our brands have ended the discount for NRA members. This change will be effective March 26. Thank you again for reaching out. Kind regards, Michael — EnterpriseRentACar (@enterprisecares) February 23, 2018

Enterprise’s announcement was immediately met with thousands of responses from angry Enterprise customers incensed that the rental car company – and its affiliated brands, National and Alamo – would penalize the NRA and its millions of law-abiding gun owners for the unrelated actions of a madman.

Returning my current enterprise rental after seeing this. You had my business for 30 days. I’ll be ending it 22 days early. — Christmas Red (@jswifty250) February 23, 2018

My engineering firm of 40 has 25 people that travel regularly throughout the year.

We no longer support Enterprise because they are directly blaming lawful gun owners for the actions of a maniac.#WeAreTheNRAhttps://t.co/hALWnY4XT4#gunsense #guncontrol #guncontrolnow — Over 100M Gun Owners (@autoengmike) February 23, 2018

I have almost exclusively used Enterprise to rent cars for more than 25 years, but since you have allowed yourself to become part of the mass hysteria blaming guns and gun owners for criminal acts, I am done #BoycottEnterpriseRentACar #BoycottEnterprise — Lee Smith (@LeeSmit97662740) February 23, 2018

That’s fine. As an NRA member and supporter of 2A I will no longer use Enterprise effective today. FYI Enterprise was my car rental company of choice. — DescipleJ (@DescipleJ) February 23, 2018

Thank you Enterprise. I will now rent elsewhere! Let's see how that helps St. Louis economy. You poked the bear! Many military members are NRA members. Shame on you. #BoycottEnterprise — FriendlyJanNotABot🇺🇸🌎🍀 (@FriendlyJMC) February 23, 2018

I rent from Enterprise at least 6 to 8 times a yr for work

because of the good customer service and its close to my business. I now have to find another competitor. Maybe there arent any who will give a discount but so be it. No more Enterprise for me!! — Elizabeth Ceal (@LizCeal) February 23, 2018

And those are just a few of literally thousands of online pledges to boycott Enterprise, who has yet to issue any sort of statement explaining why they've chosen to target law-abiding gun owners in response to a mass shooting by a criminal.

According to the NRA's website, the organization still has discount deals with rental companies Avis, Budget and Hertz.

Additionally, First National Bank of Omaha, one of the country’s largest privately held banks, also announced it would end its credit-card co-branding deal with the NRA.

Customer feedback has caused us to review our relationship with the NRA. As a result, First National Bank of Omaha will not renew its contract with the National Rifle Association to issue the NRA Visa Card. — First National Bank (@FNBOmaha) February 22, 2018

The bank had previously offered what they called the “Official Credit Card of the NRA,” which included 5 percent back on gas and sporting goods store purchases and a $40 bonus card, according to the Washington Post.

Not a good move, guys.