To begin, the Maloney misstep underscores why during uncertain and emotional times it's essential for top company executives to react with the head, not the heart — especially when addressing the troops in this open-access world. Moreover, let's realize that Maloney is not alone. Other CEOs also are coping with the impact of a Trump presidency, be it over immigration or trade, and their stewardship and communication skills also will be tested as that new reality unfolds.