Though the events might not draw thousands of people from all over the world like 3 Floyds' popular Dark Lord Day every April, the special beer release should still bring people in, said Heather Becerra, chief marketing officer of the South Shore Convention and Visitors Authority, which runs the South Shore Brewing App to draw craft beer lovers to Northwest Indiana.

“All these breweries working together has been really great for us, and I think it will bring lots of people to the area,” Becerra said.

Every year, brewers in a different region of the state will collaborate on a new, one-time-only brew.

Next year, Sun King and other Indianapolis breweries will get together to make the special one-off beer for IN Beer Brigadiers, Brewers of Indiana Guild Communications Director Tristan Schmid said.

“Basically, the Indiana Beer Brigade is an exclusive enthusiast membership program for craft beer lovers to explore and celebrate Indiana’s craft beer culture,” Schmid said. “It’s mainly a way for members to buy into guild membership, to show their support for the breweries they love and help them to continue to do the things they’re doing. It’s a way to show support for the industry and get some really cool stuff.”