Coopers Brewery has backtracked on its partnership with an anti-marriage equality Christian group after pubs and hipsters across Australia boycotted the brand.

Coopers came under fire for its involvement with the Bible Society for whom it had made 10,000 cases of a limited edition beer. The light beer celebrated the Bible Society’s 200th birthday and featured lines from the Bible on the cans.

But people started boycotting their beer after it featured in a bizarre video debate about marriage equality between two conservative politicians at Australia’s Parliament House.

Coopers released a couple of statements in relation to the video, first saying it did not approve the video and then saying it supported all of the beer drinking community regardless of their beliefs.

Bible Society bad. Marriage equality good.

The intense public backlash proved too much for Coopers who released an awkward video declaring their support for marriage equality. They also distanced themselves from the Bible Society.

‘We are incredibly saddened by the impact our involvement with the Bible Society has had on our valued Coopers drinkers and extended family,’ Coopers Brewery managing director Dr Tim Cooper said in the video.

In one of its early statements Coopers said the marriage equality debate video was promoting a light hearted chat about an important issue.

It was a comment the company has come to regret.

‘Coopers never intended to make light of such an important issue,’ Dr Cooper said.

He added that the Bible Society video ‘conflicted with our (Coopers) core values’.

Finally, Coopers’ Director of Finance, Melanie Cooper AM, declared the company supported marriage equality.

‘Offence has been taken for our recent involvement, for which we are deeply sorry. We’ve listened to a range of community views, we acknowledge this feedback and respect everyone’s individual opinions and beliefs,’ she said in the video.

‘We’ve cancelled the release of our Bible Society commemorative cans.

‘We’ll be taking further steps to show support for our community including marriage equality Australia.’

Watch the video below: