Hi there! Welcome to BOTTLESOUP. If you’re a returning reader, thank you! If this is your first time here, a little disclaimer: the authors of BOTTLESOUP have never sold or participated in an MLM/direct sales company.

We write objective analysis of MLM and direct sales companies. This post is about Monat opportunity. We are not affiliated with Monat and all materials sourced in this article are hyperlinked. Our posts and opinions should not be taken in lieu of professional legal or professional financial advice.

You may have seen Monat advertised on social media. Perhaps a good friend or family member is selling Monat products. And you’re curious about a Monat opportunity. What’s Monat? How much does it cost? Can I sell Monat products and have financial freedom? These are all great questions, and we’ll try to answer them for you.

What’s Monat?

Monat is a direct sales hair care company. Unlike traditional retail products, which can be found in stores, Monat recruits Market Partners to sell their products.

The Monat opportunity is pitched as something that is empowering. Their website describes the Monat opportunity as, “a path to freedom, personal growth and fulfillment.” But is it really?

about the monat opportunity pitch

You may be thinking, “Well, I haven’t heard a lot of bad things about Monat.” But do your own research. Monat’s lawyers have been very active in trying to prevent people from sharing any negative information about the company.

So is this a life changing financial opportunity? Look at what other people have said and what the FTC recommends when dealing with direct sales companies.

Here are a few recommendations when evaluating any direct sales/MLM company, including the Monat opportunity:

1. Do a Google search for reviews, and dig deep into the results.

Lots of companies, whether they’re traditional corporations or direct sales/MLMs, will hire public relations firms to manage their online reputation. There’s nothing inherently wrong with this, but you need to understand whether a review is legitimate or paid for/sponsored.

Too many five star reviews is usually a red flag. (For example, Disney World has 4.5 stars on Trip Advisor. So, if Mickey Mouse isn’t even at 5 stars, it’s a good indicator that other reputable companies likely won’t be, either.)

2. Look for the federally required income disclosure statement.

For Monat, we cannot find one. Does that mean one does not exist? I hope not. But you’ll want to find out exactly how much money people who are already invested in the Monat opportunity are actually taking home. (Have a copy of the IDS for Monat? Please link it in the comments below!)

3. Trust your gut

If you feel pressured, walk away. Legitimate businesses and opportunities understand that you need time to make an informed decision. High-pressured sales pitches are usually designed to make you feel a sense of urgency.

And that sense of urgency is used to pressure you into making a quick decision. Read the fine print. Do the research. Calculate your costs, future expenses, and know what it will cost to leave.

How can I sell monat?

“Ok, ok, I know you’re anti-MLM and anti-Direct Sales,” you may be thinking. “But just tell me what to do if I wanted to join Monat.”

To become a Market Partner, you must purchase a Monat Starter Kit.

So, in a way, you must become a customer of Monat in order to have the privilege of selling the product. This is very typical of direct sales and MLM companies, which sometimes share traits.

How much does Monat cost?

There are two types of Monat costs: Market Partner expenses and customer costs. As a customer who’s only interested in buying the products, you can check out the retail costs on Monat Market Partner websites.

For Market Partners, the answer is more complex.

how much does it cost to begin selling monat?

Monat advertises four options to become a Monat Market Partner:

Overachiever Product Pack ($649, includes starter kit) Success Product Pack ($399, includes starter kit) Business Product Pack ($299, includes starter kit) Starter Kit ($99)

However, according to their Policies and Procedures, having a Starter Kit is the only requirement. In our opinion, this is a red flag. Your potential Monat opportunity to earn income is lessened by a higher initial investment. It doesn’t take a genius to realize that spending more money than you need to – especially when you haven’t made any money from the “business” yet – is a financially questionable decision.

How much money can I make with Monat?

This is a complicated question. You can read the full Monat Compensation Plan on their website. For the purposes of this analysis, let’s assume you’re a Market Partner level. What does that mean?

To earn money from Monat, you need to sell 200 PV (personal volume) of product monthly to be considered Active.

Let’s assume you achieve 200PV. You’ll earn 30% commission, according to the Monat Compensation Plan document.

200 PV * 30% = $60.

This means if you achieve 200PV, you will earn a 30% commission of $60.

potential monat opportunity for income

It’s safe to say that most people do not sign up to sell Monat with a goal of earning $14/month or $168 a year. So what’s the opportunity for growth like with Monat? Well, to earn more commission, you need to recruit more people under you.

For simplicity’s sake, we will not go into adding levels of people under you. (And for what it’s worth, our opinion is that you’d just be adding competition for yourself, so really, why?)

Using our Direct Sales Calculator, we estimated the potential sales necessary to earn $1,200 a month, before taxes.

Assuming:

$1,200 monthly income goal

Straight commission, no VIP customer subscriptions or levels of other partners added

Start up costs of $99

Average product sale of $99 retail value (the cost of the popular Monat Volume System)

30% commission, as per the Monat Compensation Plan

You’d need to sell 53 Monat Volume Systems at retail price to earn $1,200 before taxes as a Monat Market Partner.

Ok, but maybe you only want to make a couple hundred dollars a month. That should be much more achievable, considering the Monat opportunity is ripe for the taking, right?

Well, if you want to make $200 profit before taxes in your first month, you’ll still need to sell 10 Monat Volume System products to customers.

This way, you’ll recoup your Starter Kit costs. If you spend more than $99 on the Starter Kit, then this number dramatically increases. Use the Direct Sales Calculator | MLM Calculator we developed to test out earning potential.

The bottom line

In our opinion, direct sales and MLM companies are not a wise choice. Ever. And our objective analysis proves that. Please share your opinion in the comments below. We love hearing the pros and cons.

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