July 28 (Reuters) - The New York Times Co reported a quarterly loss as its print and digital ad sales declined.

The Times posted a net loss of $211,000 attributable to shareholders for the second quarter.

The company's adjusted diluted earnings from continuing operations were 11 cents per share.

In the year-earlier quarter, the publisher had a profit of $16.4 million, or 10 cents per share.

(Reporting by Richa Naidu in Bengaluru; Editing by Kirti Pandey)