A couple of weeks ago, we reported that the recent high level of WWE executive turnover had continued with the recent firing of their Executive Vice President of Content, Lisa Fox Lee, and the departure of their Senior Vice President of Digital Content, Rob Bernstein, for a more senior position elsewhere.

As I mentioned in my post, executive turnover has become so high over the last five years that it's difficult to keep track of all the comings and goings, so unsurprisingly I forgot to mention a few important names like:

Former EVP of Sales & Partnership Marketing, Andrew Judelson, who left WWE for a similar position in IMG in February 2013 and had previously worked as an executive for the NHL, Sports Illustrated and the U.S. Ski and Snowboard Association .

Sales & Partnership Marketing, Andrew Judelson, who left WWE for a similar position in IMG in February 2013 and had previously worked as an executive for the NHL, and the Former EVP of TV Production, Will Staeger , who also left WWE for a job at IMG in November 2014;

Will Staeger Jane Geddes , who held VP and SVP positions in WWE's talent relations department, who left the company for unknown reasons in February 2015;

WorldNow also in February 2015. Former Chief Digital Officer, Lou Schwartz , who left WWE for another role atalso in February 2015.

You may be wondering why over a dozen high ranking WWE officials have either left or been let go in such a short space of time. The answer can be found in last week's extremely detailed cover story for the Pro Wrestling Torch Newsletter (a month's subscription required but recommended for this article alone) by James Caldwell that looked in-depth at what is driving corporate execs out of the company. He paints a picture of talented individuals being initially attracted to WWE by their seeming openness to new thoughts, but quickly growing frustrated by an out-of-touch Vince McMahon's whimsical nature where he frequently changes his mind and only listens to ideas that fit within his narrow, and in his mind superior, way of doing things. Another problem is thrusting people into roles they are obviously ill-suited for, either due to cronyism or becoming awestruck at landing a big hitter from elsewhere.





I don't want to spoil the article too much, as clearly Caldwell put a lot of time and effort in crafting his eight page masterpiece, but there's some important news items that I feel deserve wider exposure and will cover briefly. Rest assured there's a lot I'm not covering, including several damning quotes from former company insiders on WWE's corporate environment that are required reading for people interested in WWE's inner workings and helps explain the current creative malaise. So let's get to the points that I think need emphasising here:



