Netflix CEO Reed Hastings speaks during an interview on day two of the Netflix See What's Next: Asia event at the Marina Bay Sands on November 9, 2018 in Singapore.

Netflix, the world's dominant streaming service, will not make its TV shows and movies available through Apple upcoming video offering, Netflix Chief Executive Reed Hastings said on Monday.

"We prefer to let our customers watch our content on our service," Hastings told reporters at the company's offices in Hollywood. "We have chosen not to integrate with their service."

Apple is expected to unveil a television and video service at an event on March 25, a move that will amp up competition for Netflix and others that deliver entertainment programming online.

Sources familiar with the matter have told Reuters that the service may resell subscriptions from CBS Corp, Viacom and Lions Gate Entertainment Corp's Starz among others, as well as Apple's own original content.

Walt Disney and AT&T Inc's WarnerMedia also plan to offer subscription streaming services.