Adidas, the kit giant sponsoring Team GB at the Olympics, has banned the squad's first competitor in Rio from wearing his lucky flat cap, The Telegraph can disclose.

Patrick Huston, 20, a triple world junior archery champion, was forced to abandon his quintessentially British headwear despite approaching the German manufacturer about relaxing its strict branding policy.

Huston, known as the "Eric Cantona of Archery" for his flamboyant style. will be the first Briton to appear in competition in the Stella McCartney-styled uniform when his medal bid begins on Friday.