The world online is changing faster than the world around us, and Google seems to be acutely aware of that. The competition rising to match Google's necessity in our lives is overwhelming, even for a company like a tech behemoth, which is why they are looking to diversify their services and add more value to their brand. Their foray into the world of fashion looks promising, thanks to two new essential services that will be launched within a year.

Project Muze

Google is tying up with a Berlin-based company called Zalando in order to create software that will develop clothes based on our personality.

They call this experiment 'Project Muze', and it will involve the use of a form of A.I that will learn from our preferences and customize clothes tied to our tastes.

Google already has a neural network in the operation called the DeepDream computer, but the network being created for this project will be entirely different. Users will have to answer five questions posed by the software, and based on training received from over 600 fashion experts; it will create a unique and customized look. Google will showcase three designs created by Project Muze in a fashion show next week.

Shop the look

Another interesting feature that will be shortly introduced by Google is an online shopping assistant known as 'Shop the look.' This nifty feature will rely on sites like Polyvore and Liketoknow.it to offer you an option of purchasing your clothes directly from the search engine itself.

A set of photos and links will accompany any outfit you are looking to purchase on Google, thereby saving you the trouble of browsing through various sites in order to find the best price and place your order. As the number of sites that will assist Google on this feature increase, so will the ease with which you will be able to shop online.

Staying competitive

Google clearly has the resources and expertise to stay alive in the market for a long time, and their enormous goodwill will help them retain market shares as well. Their latest attempt to cut down on competitive apps that direct traffic away from the search engine is quite fascinating, but it will all come down to the execution when these features are eventually released.