Earlier tonight, Gucci Mane hopped on Twitter to tell fans he had a "big announcement" coming at 10:17, and here it is. St. Brick, his iced-out Santa Claus chain, is now the proud owner of both a Twitter and an Instagram account, at the handle @stbrick1017.

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Early followers can enjoy some quality St. Brick-related content, including shots of the newly-anointed 1017 represented hanging out on a bed of fur, and talking shit about how much Gucci charges for features. Photographer Cam Kirk, featured numerous times on The FADER, event let a few portraits. Get acquainted here and here.