Tommy Walsh is fronting the new campaign (Picture: Discovery Channel)

Britain’s construction workers should banish their builders’ bums and get in shape, a minister has warned.

Public health minister Jane Ellison has made the crackdown on bare cheeks her top priority, just days after starting her new role at the Department of Health (DoH).

A department spokesman said: ‘The image of the bottom baring, overweight builder is being replaced by workers who are hands-on well-oiled machines who operate building sites up and down the country.

‘To build on this, today’s new pledge outlines how the construction industry will further help its workforce to lead healthier lives.’


A health minister wants to banish builders’ bums (Picture: File)

The DoH has enlisted the help of celebrity builder Tommy Walsh, of Ground Force fame, to front the new campaign to help construction workers get fit.



‘The construction industry is a vital part of the UK economy and it is important we do all that we can to sustain a healthy workforce,’ explained Ms Ellison.

‘Builders often work in difficult and demanding environments and we must support them to ensure their health is not put at risk.’

However Matthew Sinclair, chief executive of the TaxPayers’ Alliance, said the ‘condescending’ campaign was an example of ‘the nanny state gone mad’.