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Durex Thailand has apologised for a reckless Facebook post seeming to encourage rape - just a day after the murders of two British backpackers in the south of the country.

Social media users criticised the company after staff posted a tasteless infographic on Facebook with what appears to be an invented statistic about women giving in to sexual violence.

It comes after the brutal killing of Hannah Witheridge, 23, from Norfolk, and David Miller, 24, from Jersey, on the Thai island of Koh Tao.

Police are investigating whether Ms Witheridge may have been raped.

The infographic read: "28% of women who say no give in at the end" - and the message was made worse by its tacky caption.

It read: “So this would be called a ‘courtesy rape’ right? Comment! #Durex #DurexThailand #Lovesex."

With national soul-searching in Thailand after a series of gruesome rapes, many people were outraged by the famous condom brand’s decision to make a “cheeky” comment about rape.

"So the remaining 72 percent would be called rape, and how many of those would go to the police?" one user commented.

"For the remaining 72 percent, if they're not killed, they're definitely going to the police," another user added.

A Durex Thailand spokesperson said: “Durex sincerely regrets and apologises for the inappropriate and offensive post made on the Durex Thailand Facebook page.

"Non-consensual sex is not a behaviour or attitude that Durex condones. It absolutely goes against everything we stand for.

"As a strong advocate for healthy and respectful relationships, we have the utmost respect for women and are committed to helping people love sex safely.”