As Cardano (ADA) gets closer to the release of its testnet later in the month, the blockchain platform is beginning to make changes to its development team as it looks towards a new chapter.

One area where Cardano has made a significant change is in the recruitment of a new director of global PR, communications and marketing.

The blockchain platform announced on Monday that it had appointed Bakyt Azimkanov in this role as they look to widen their popularity on a global scale.

The growth of cryptocurrencies is widely tied to excellent publicity with Justin Sun of Tron a perfect example.

Sun uses announcements on his Twitter platform to drive prices of Tron and also ensures that the coin is at the foremost of discussions within the crypto community.

Cardano has had that problem with many within the crypto community blaming the lack of publicity as a major reason for the coin not getting mainstream adoption.

The appointment of Azimkanov solves this issue as he would be in charge of developing and monitoring the blockchain’s marketing strategies. Azimkanov is regarded as one of the industry experts in the journalism and public relation field.

He had previously worked with Ernst and Young as the head of its global media relations and social media engagement. It is expected that the arrival of Azimkanov would bring new ideas that would transform the fortunes of the coin as it prepares to step into the Shelley era.

Cardano (ADA) Price News

The crypto market turned green on Wednesday with several coins posting positive gains as Bitcoin moved over the $8,000 mark. Cardano was one of the big winners posting double-digits gains.

Cardano (ADA) is the 33rd largest coin in the crypto market.

The ROI of ADA stands at negative 334%.

A total of 25,927,070,538 ADA coins are in current circulation.

The current market cap as on 12th June 15.55 UTC stands at $2,440,968,986 USD.

The value of each ADA coin in terms of USD and BTC stands at $0.094148 USD and 0.00001155 BTC BTC respectively.

The current 24h volume at the same UTC stands at $$241,802,277 USD

About Cardano

Cardano (ADA) is a blockchain platform that evolved from a scientific and research-driven approach towards blockchain technology. The coin is heavily focused on creating smart contracts that provide solutions to real-time problem and is one of the respected cryptos in the market.