Pablo Escobar went from tobacco smuggler to one of the world’s richest men: a hippo-owning, billionaire cocaine kingpin before he was shot by Colombian police in 1993.

Now his brother Roberto is founding his own cryptocurrency, and one he claims will dominate the market after the “inevitable” collapse of Bitcoin.

Bitcoin a “US Government Creation”

“Diet Bitcoin” (DDX) is a Bitcoin fork that Escobar Inc. says will deliver a quicker and simpler payment alternative. It is currently available at a 96% discount in the company’s ICO, selling at $2 instead of the usual $50. There will also be two further token sales with the second tranche priced at $100, and the third at $1,000.

To accompany the ICO, there is a book entitled “Pablo Escobar’s Diet Bitcoin”, although Pablo Escobar himself died sixteen years prior to Bitcoin’s invention.

The publication makes some startling claims, not least that Bitcoin was created by the U.S. government. And, for Escobar, this will eventually be its undoing. “The world is going to see that this was created by them [the government]”, he says, at which point the “CIA is going to sell all of their coins, and they will destroy the value of Bitcoin.”

Indeed, Escobar predicts such a fate for all “your worthless coins,” leaving only one coin standing: “They will all go to zero… But not my coin… This is going to be my new work in life.”

The Diet Bitcoin white-paper focuses on the Pablo Escobar connection as the ICO’s main selling point. However, it also cites Roberto’s previous time served as “accountant of all of Pablo’s businesses and enterprises and his most trusted confidant” and points to other feathers in his bow such as “the creation of offshore entities and the opening of bank accounts”.