Since learning that the New Jersey-based sweet shop made famous by TV’s Cake Boss was en route to Houston, local pastry enthusiasts patiently waited for their first taste of Carlo’s Bakery. Unfortunately, that didn’t go quite as planned.

Posts from excited fans quickly began to flood social media, and they turned negative even faster as hours-long lines formed at The Woodlands Mall, where Carlo’s Bakery made its debut. Many fans, some of whom had arrived at 5 a.m. for a glimpse of Cake Boss star Buddy Velastro and pastries, reported being treated rudely by mall staff and waiting for hours without a chance to meet the star or buy any pastries.

“So disappointed with the way this was handled. I understand this is the mall's fault but still frustrating for someone who drove an hour and half and then stood in line for two hours only to be told that we couldn't get in,” reads one Facebook comment that echoes most complaints from fans, angry that they didn’t get the chance to snap a selfie with the man himself.

This woman, in particular, was pissed about the whole experience.

HE WAS SO IGNORANT THAT DAY bc okay so we went and got in line around 7:50am right 3 hours later around 9am they told us " we're not letting this line in" AND I WAS SO MAD BC I WASTED 3 HOURS IN LINE FOR NOTHING. So then everyone took running inside the mall and the line was like OUTSIDE THE MALL DUDE LIKE OMGS so like you had to buy something to meet him and take a picture and i brought my cup that i bought in new jersey from his bakery all excited and shit and like to the side he was there and i kept pushing everyone and say excuse me and got to the front where he was meeting people and i was tryna get his attention to sign my cup but he WAS IGNORING ME I KEPT SCREAMING HIS NAME AND EVERYTHING DUDE AND THIS GIRL WAITED 7 HOURS IN A LINE TO JUST BUY SOME CANNOLIS AND MEET HIM AND TAKE A PIC WHICH ONLY LASTS LIKE 5 SECONDS OMGSS SMH so then i gave this woman my cup and she gave it to him to sign it so i have my cup signed ;)). BUT LIKE THE SHARPIE IS DEADASS COMING OFF EACH TIME YOU WASH IT SMHHH o well TBH IT WAS SO OVER RATED but it was lit i bet their asses sold out of food anyways lol but his cannolis are gr8 no lie A post shared by Photography (@aaaaxhley) on Feb 19, 2017 at 4:16pm PST

The issue, though, largely doesn’t appear to be with the staff at Carlo’s Bakery. In fact, most comments on social media point to poor planning and shoddy crowd management on behalf of mall employees. “Mall security was extremely rude! From the little old man guard to that horrible woman security witch.,” reads another Facebook comment. “They could have handled it so much better! The screaming and threatening to call the police at a crowd that was very peaceful.”

Fortunately, it appears as if no one was arrested for any cannoli-related crimes, but don’t expect for the lines to die down at Carlo’s any time soon.