Amazon is an international technology company that focuses on E-Commerce, Cloud Computing, and recently, Artificial Intelligence. It’s the largest company that deals with these realms, with the highest market share and popularity among consumers around the world.

We’ve compiled a list of interesting key Amazon Statistics in different categories from user engagement, company revenue and more.

Amazon Statistics 2020 (Revenue, History, Growth & More!)

There is a catalog of over 12 million different products, services, and media available on Amazon.

The first book that Amazon ever sold was by Doug Hofstadte, called ‘Fluid Concepts and Creative Analogies.’

The E-Commerce market share for Amazon.com in the U.S is 49.1% (as of December 2018).

The Founder of Amazon, Jeff Bezos, is the richest man on earth.

Amazon has now reached the trillion dollar market valuation. This is a big deal, as the only other company to reach this before Amazon was Apple.

Amazon Users and Demographics Statistics

With the vast amount of products and services in so many countries, the demographics of its customer base is very varied. The way in which these customers use the platform also varies greatly. The key trends are listed below in these Amazon statistics of user engagement.

The combined visits to Amazon.com from both mobile and desktop devices from February 2018 to January 2019 were 2.63 billion.

There are more than 300 million active users on Amazon.com

Of all of the shoppers online, about half of these consumers turn to Amazon to search for a product.

Of the different generational users, Millennials are the biggest consumers and use Amazon double the amount that a Baby Boomers do.

51.1% of the shoppers on Amazon are female.45.9% of shoppers are married.

80% of Amazon shoppers are homeowners.

54.7% of shoppers have a family of more than one person in their household.

Of all the shipped boxes that Amazon uses in 5 months, the entire area of the U.S can be covered in that amount of cardboard.

Because of the 1-click technology, mobile shopping on Amazon increased substantially.

When the website went down once for 49 minutes, the company lost around $5.7 million USD.

The average Amazon sales per day amount to more than $410 million USD.

The sales on average per hour are more than $17 million USD.

When bringing it down to just one second in time, the average Amazon sales are $4722 USD.

Online consumers report that if a product is titled as ‘Shipped By Amazon’ they are more likely to purchase the item compared with another merchant that is less popular/unknown.

It’s reported that one of the top reasons for customers visiting Amazon is to compare prices (51% of users).

54% of users report that they always read the entire product description before making a purchase.

Product reviews are imported for users, with more than 60% of customers saying that a product with less than a 4.5 star will not be considered by them to purchase.

47% of customers use their mobile devices to shop, with desktop shoppers still being the higher percentage of consumers.

Amazon Market Share Statistics

E-Commerce has become one of the biggest realms of consumerism now, with many companies and big brands switching to the online work to market and sell their products and services. Amazon is the leader when it comes to E-Commerce.

As of 2019, this year’s projected retail e-commerce market share is 13.7% of all retail sales worldwide.

The total market share value of all Amazon stock is more than $669 billion USD.

Amazon would be the 146th richest country in the world if its net sales were its gross domestic product.

Amazon’s sales in 2018 were more than the gross domestic product of Algeria in 2017, which was an impressive $173 billion USD.

Amazon owns many different Subsidiaries, with the most notable being: Amazon Web Services, Whole Foods Market, Twitch, Audible, IMDB and Zappos.

More than half of all of Amazon’s revenue actually comes from third-party sellers.

Certain categories that have more than 90% market shares of online consumption on Amazon.com are Home Improvement, Skincare, Batteries, Golf and Kitchen and Dining products.

By 2018, the U.S E-Commerce market share of Amazon was 49%, which is more than the combination of the top three competitors of Amazon, which is eBay (6.6%), Apple (3.9%) and Walmart (3.7%).

Amazon Revenue and Growth Statistics

There are not many companies that can boast a market value of over a trillion dollars, and Amazon shows just how successful it is by being one of the two (with Apple being the other). Below are some more interesting Amazon statistics focused on the revenue and financial growth of the company.

In the fourth quarter of 2001, the company finally made it’s first profit on revenues over $1 billion USD, with that profit being $5 million. The modest profit margin was a good sign for future growth.

The large jump of employees from 2011 to 2016, in just 5 years, shows how fast growth occurred.

Amazon had 30,000 full-time employees in 2011, and by 2016, it was up to 180,000 employees in the U.S.

Just a year after this, Amazon then had 566,000 employees worldwide, by the end of 2017.

Amazon also has ‘robot employees’ in the form of algorithms and programs which have their own consistent tasks working for the site. There are said to be around 1 million ‘robot employees’ working for Amazon.

In the ten year period from 2008 to 2018, Amazon’s sales had increased by $150 billion USD.

Of the entire sales of 2018, $60.5 billion USD was made during the holiday shopping quarter of the consumer seasons.

By the second quarter of 2019, Amazon’s revenue was $52.89 billion USD, which was up by over 1 billion from the first quarter.

The current market valuation of Amazon.com is $1.2 trillion.

Reaching the trillion dollar market valuation was a big feat, with the only other company to reach this before Amazon being Apple.

History of Amazon Facts Statistics

Founder Jeff Bezos found the motivation to create Amazon when he foresaw that he would have regrets for not entering the internet business when it was just beginning to be popular. It’s been over 2 decades that Amazon has been running, and continues to grow in its popularity around the world.

Bezos was previously the vice-president of the Wall Street Firm D.E Shaw & Co and left his job in 1994 to begin making his ideas of Amazon a reality.

July 6, 1994, was when Bezos incorporated the company with the name Cadabra Inc.

A few months later, the name was changed to Amazon.com, as the original name was once misheard a lawyer as the word ‘cadaver’, and it was decided it was too close to confusion for people and had negative connotations.

The beginning stage of the company saw operations happening from Bezos’s home garage in Washington.

Bezos considered changing the name to Relentless in September 1994, and bought the domain name, but was talked out of this deacons by friends.

Interestingly, if you go to the domain relentless.com, it redirects straight to Amazon, as Bezos still owns it.

In the planning phase of his company, Bezos created a list that would be the five most promising products of online consuming, which, at the time, included: computer hardware, compact discs, computer software, videos, and books.

In his startup, Bezos’s parents invested up to $250,000 USD in the budding site.

The company was most known as an online bookstore by July 1995.

Within just two months of business, Amazon was already selling to all 50 states of the U.S and more than 45 countries worldwide. The sales were closet o $20,000 a week in those two months.

October 1995 was when the company officially ‘announced’ itself to the public, and later offering public stock in MAY 1997.

1998 was when Amazon began to sell music and videos by acquiring online sellers of books in the U.K and Germany.

By 1999, Amazon started to sell consumer electronics, video teams, software, toys, and home-improvement items as well.

The logo of the curved arrow from A-Z is a reference which describes how the company carries every product you need – from A to Z. This was created in June 2000.

Amazon also started ‘Amazon Web Services (AWS) in 2002, which provides data to website owners of the traffic patterns, web site popularity and other statistics which would be beneficial for marketers and developers.

Every time someone made a purchase on Amazon in the early days of operations, a bell was rung.

The 1-click ordering technology that Amazon is owned by Amazon and is now being used by Apple.

Amazon Prime Statistics

Amazon Prime membership is an exclusive offering, which gives members deals and discounts, as well as access to products, services, and media that non-prime members are unable to enjoy.

The annual subscription fee is $99 USD. This allows users to have unlimited streaming of shows and movies, reading Kindle books for free, special product discounts and free two-day shipping.

The annual spending of Amazon prime members averages $1,400 USD, where the non-prime members generally spend about $600 per year.

The most popular products that Amazon Prime members purchase in the U.S are electronics and books, with e-books and personal care items following.

In 2018, there were 58.7 million households who had an Amazon Prime subscription. The number is expected to increase by about 10 million by 26 million people are using Amazon Prime to watch Prime Video on a regular basis.

There are over 100 million Amazon Prime users in the world.

The amount of video that Prime users have watched so far surpasses the popular streaming platform Hulu by 17 million videos.

Over 200 countries around the world access Prime Video.

There are more than 100 million Amazon Prime users.

About 1 in every 4 adults in the US have an Amazon Prime account.

Amazon has more Prime members than non-prime members actively using their services.

There are 95 million people in the United States using Amazon Prime.

56% of users without a Prime membership generally visit Amazon at least once a week.

85% of Prime members will visit Amazon at least once a week.

45% of Prime members will make a purchase on the site at least once a week.

Amazon Prime Day Statistics

Amazon Prime day is an annual shopping holiday similar to Black Friday or Cyber Monday. It lasts up to 36 hours and offers a big range of discounts for Amazon Prime users.

If you sign up for a Free Trial, you can access the deals available on Amazon Prime Day.

Other retailers may also utilise this day as a profitable period with more online shoppers, by taking part in offering their own discounts competitively (such as Walmart and eBay).

The Amazon Prime Day Sales of 2017 reached $2.4 billion USD, which is a great deal more than the previous years $1.5 billion USD.

Prime Day made history with more users joining Prime on any other day of the year.

There were 187 million visits during the two days that Amazon offered Prime Day.

53 million people from the United States brought a product or service from Amazon on this day.

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