The messaging company will continue to provide its LINE MUSIC service in Japan and Thailand, which is separate from MixRadio.

In the tersely worded announcement the company claimed that due to "the financial challenges posed by the music streaming market, and priorities of LINE Corporation, LINE has determined that future growth would be difficult to ensure and decided to discontinue the MixRadio music streaming service."

After a whirlwind ride through many owners the latest one – LINE – has just posted a late-night press release noting that the company is shuttering the doors on the popular music streaming service MixRadio . Ironically, the 58th Grammy Awards just started.

Back in July 2014, Microsoft announced that it was selling MixRadio after its acquisition of Nokia's mobile assets. In a surprising move just five months later LINE announced that they had acquired the innovative and creative team behind MixRadio and planned to continue and even expand the service.

Later in 2015, MixRadio under LINE released beta apps for iOS and Android as well as continuing its Windows Phone operations. In late 2015, the Microsoft name was finally removed from the Windows Phone version and promises of a universal Windows 10 app was in the works, although it never came to be released.

Evidently, LINE was never able to turn a profit from the service even with Android and iOS added to the portfolio. There is no doubt that music streaming is a harsh and competitive business, but it says even more that LINE is throwing in the towel after a year at the game.

The full press release is below, and Windows Central wishes all the MixRadio employees luck along with thanks for making an awesome app for Lumia owners.

Source: LINE; Thanks, Anon, for the tip