"Planet of the Apps" judge Gwyneth Paltrow. Apple The first episode of Apple's new reality show, "Planet of the Apps," has arrived — and it's a total mess.

The show is a "Shark Tank"-style competition among app developers vying for a mentor who will turn their app into the next Facebook, along with a bag stuffed with venture-capital money — in other words, the Silicon Valley dream.

Apple's first original TV show features celebrity judges and DJ-turned-host Zane Lowe.

Of course, making good TV requires different muscles than building beautiful hardware. And Apple's inexperience in this realm quickly shows up in a variety of clumsy, comical, and at times cringeworthy scenes throughout the hour-long show.

Business Insider watched the first episode. (New episodes will be released every Tuesday.) Here's the good, the bad, and the ugly from Apple's first foray into TV entertainment.