The great Mel Brooks once said “Sex is like pizza. Even if it's done bad, it's still pretty good."

In case you missed it the internet was abuzz last week with news of the new Coles Chicken Parma Pizza, News.com.au, Triple M, Pedestrian.TV, Nova 100, LADbible and MediaNet all ran stories on the release, and that’s just the first page of Google results for “Coles Chicken Parma Pizza”. The ParmaDaze social media pages were flooded with links and tags. Everyone wanting to know more. It couldn’t possibly be any good… could it?

First up, a bit of history. The first “Parma Pizza” we ever came across was during a road trip to our 200th review back in 2014. On the way to the Shamrock Hotel in Echuca we stopped at the fantastic Tooborac Hotel and stumbled upon their version of the parma pizza, and to be honest it was glorious…