Under the For You tab, users are presented with tracks and albums, playlists and new releases which are customised around the user. One aspect in which Apple Music really shines is through the design of the user interface and styling of each playlist, which draws on an image of the artist and creates a beautiful colour wash which is far more aesthetically-pleasing than white-on-black clinical grid lists. For example, Florence and the Machine’s new album How Big, How Blue How Beautiful is styled around a striking picture of Florence Welch and a deep cerulean background over which the song titles are imposed. Ed Sheeran’s album X, meanwhile, takes the acid green of the album artwork and mutes it into a tasteful mint wash complete with a photo of him. Apple is never one to slump in the design stakes, but the entire look and feel of navigating the app; from the tile images chosen to indicate each genre to the playlist backdrops, gives the impression that immense care has been put into its creation. It’s not unfair to say this is an area that’s been neglected in other major streaming services, where basic icons and lines of text are the norm. The last music player I used which looked great was Zune, with its shifting artist images. Apple Music looks much better than that.