The traditional assumption is...

The less money spent on overheads (administration costs), the more money available for the cause.

But low overheads don’t meet needs, high performance does.

By investing in the professional development of staff, new technology and public awareness through marketing, not-for-profits are able to multiply their social impact. As such, rather than the size of their internal expenses, not-for-profits should be assessed by their outcomes. Not-for-profits require the same resources as any business in order to innovate and adapt to meet their community's needs.