Samsung has topped a recent survey as the most trusted company with the best reputation in the Asia-Pacific region for a fifth straight year.The survey on consumer brand perception was conducted by Hong Kong media magazine Campaign Asia-Pacific and global market researcher Nielson.Apple came in second, moving up two spots from the year before, followed by Sony, Nestle and Panasonic.LG, another Korean consumer electronics company in the top ten, ranked seventh, and Korean retailer Lotte ranked sixteenth, rising a notch from the previous year.Samsung's first-place finish comes after it got the highest marks on brand reputation a week ago on a survey by U.S. market researcher Reputation Institute, thanks to its attractive marketing campaigns, active social responsibility and company culture.The Asia’s Top 1000 Brands survey covers 13 markets in the Asia-Pacific region -- including Australia, China, Hong Kong, India, Japan, Singapore and Korea.The study deals with brands in 14 major categories such as food, consumer electronics, retail, and personal care.Oh Jung-hee, Arirang News.