Usability is essential. If your website has poor usability, then your web design failed. Generally speaking, usability means how easy it is for the visitor to interact with the website. The fewer actions it takes for the user to do something, the better is the user experience, and that’s why companies like construction by asi and this hypnotherapy manchester clinic are investing in their websites to grow business. By eliminating unnecessary steps and reducing visual clutter, you make your website easier to use. Improving the user experience should always be the goal because there is always room for improvement. Here are some thoughts by a seo freelancer and website design expert that you should consider.

By analyzing the visitor’s path, you can figure out the most problematic spots in your navigation system. It’s important to retain the visitor because as soon as the visitor leaves, it becomes impossible to engage him anymore and the whole point of the website goes down the drain.

Taylor Lee runs the website for True Medspa Center and for this hand sanitiser dispenser company and says “Experience shows that visitors spend most of their time on specific parts of the content, so called points of interest. Make sure you understand how your visitors navigate throughout your websites. If your visitors tend to get stuck on some page and suddenly go back, it means there is probably some problem with it.”

Paulina Jones runs the website for this bariatric surgery clinic and for Total Paving

and also this free standing baths store and notes “There may be several different issues with your web design. Sometimes it’s the color selection. Poorly chosen colors drive the visitor away, or serve as an unnecessary distraction. First and foremost, a well-made website makes it easy to read the content, to quickly understand the main idea. Well chosen colors emphasize it, make the content stand out. Besides, colors must be esthetic and in line with the whole website.”

Rob Strickler runs the website for this borehole drilling company and for Century Move and also for Radiator Outlet and says “Sometimes your website has poorly placed navigation links. It’s not clear where to go next, the user becomes confused. It causes him first to go back, then to leave the website altogether. Once this has been fixed, user experience usually significantly improves. Users always prefer websites that are easy to navigate.”