Report Summary

The global organic cereals market is anticipated to grow at a CAGR of 9.2% during the forecast period. Organic cereals include different types of grain such as wheat, rice, corn, oat, and barley among others. The grains are produced without use of synthetic chemicals such as pesticides and fertilizers. Organic cereals contain complex carbohydrates which offer health benefits such as prevention of cancer, constipation, colon disorders, and high blood sugar levels. They also offer proteins, fats, lipids, minerals, vitamins, and enzymes. Cereals are enriched with niacin, iron, riboflavin, and thiamine, and soluble bran which assist in lowering blood cholesterol levels and preventing heart diseases. According to the Organic Trade Association’s (OTA’s) 2017 Organic Industry Survey, the sale of organic products generated around USD 47 billion in 2016 in U.S. as compared to USD 43 billion generated in 2015.

The major factors driving the growth of organic cereals market include growing incidences of obesity, increasing diseases associated with obesity, and increasing disposable income. The increasing need of consumers to lose weight and stay healthy accelerates the organic cereal market growth. The growth in digitalization offers easy access of information to the consumers, thereby increasing awareness about organic cereals. Increasing demand from developing nations provide numerous growth opportunities to the organic cereals market players. The growth of e-commerce with increasing shift of retailers to online platforms drives the growth of organic cereals market. The variety of choices available online along with ease of purchase offered by online platforms encourages consumers to buy organic cereals. The growing obese population, sedentary lifestyle of consumers leading to lifestyle diseases, increasing disposable income, and growing government initiatives drives organic cereals market growth.

Asia-Pacific Organic Cereals Market By Distribution Channel, 2017 & 2026



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Segment Analysis

The global Organic Cereals market is segmented on the basis of source, type, distribution channel, and region. The Organic Cereals market report segments the source into Wheat, Rice, Oat, Corn, Barley, and others. Wheat is the most significant cereal in the diets of most European countries and India, whereas rice is the primary grain used in China, Japan, South East Asia, Bangladesh, Pakistan, Brazil, Myanmar, Vietnam, and the US.

The type segment is categorized into Breakfast Cereals, Cereal and Energy Bars, Cereal Biscuits and Cookies, and others. The breakfast cereals segment dominated the global Organic Cereals market in 2018 owing to increasing health awareness among consumers, and growing rate of obesity across the globe.

The distribution channel segment is divided into offline stores, and online channels. The offline stores segment accounted for the highest Organic Cereals market share in 2018. The growing demand of high-end, organic products coupled with availability of large range of products at one place drives the growth of this segment. Growing presence of supermarkets and hypermarkets in developing regions of Asia and Latin America along with increasing preferences of consumers to shop from large retail stores foster Organic Cereals market growth.

Organic Cereals Market Scope

By Source By Type By Distribution Channel By Region Wheat

Rice

Oat

Corn

Barley

Others Breakfast Cereals

Cereal and Energy Bars

Cereal Biscuits and Cookies

Others Offline Stores

Online Channels North America (U.S., Canada)

Europe (Germany, UK, France, Italy, Spain, Belgium, Russia, Netherlands)

Asia-Pacific (China, Japan, India, Australia, Korea, Singapore, Malaysia, Indonesia, Thailand, Philippines)

Latin America (Brazil, Mexico, Argentina)

Middle East and Africa (UAE, Saudi Arabia, South Africa)

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Regional Analysis

This report comprises a detailed geographic analysis of the Organic Cereals market across North America, Europe, Asia-Pacific, Latin America, and MEA. North America is further segmented into U.S., Canada, and Mexico. Europe is divided into Germany, UK, Italy, France, and Rest of Europe. Asia-Pacific is bifurcated into China, India, Japan, and Rest of Asia-Pacific. Asia-Pacific is the major region contributing to the Organic Cereals market growth due to increase in obese and geriatric population in this region. Increasing disposable incomes in developing countries of this region, rising awareness about health benefits of diet food, and sedentary lifestyle of consumers further foster the growth in this region.

Competitive Landscape

The leading players in the Organic Cereals market include Kellogg Co., Cereal Partners Worldwide, General Mills, Organic India Pvt. Ltd., Hain Celestial Group Inc., The Kroger Co, PepsiCo Inc., Post Holdings Inc., Medifast, Inc., and EcoFarms (India) Ltd. among others. These leading players are introducing innovative products in the Organic Cereals market to cater to the growing demand for consumers. Global players are entering new markets in developing regions to expand their customer base, strengthen market presence, and increase their Organic Cereals market share. In September 2015, Kellogg Company collaborated with Tolaram Africa to expand its presence in the growing African market and expand its offerings of cereals, breakfast products, and snacks in the region. In September 2015, the company also acquired Mass Foods, a prominent cereal company in Egypt. This acquisition enabled Kellogg Company to integrate the manufacturing capabilities and sales network of Mass Foods with its product innovation, international sales knowledge, and marketing expertise to expand into markets of Egypt and North Africa.