Obtained by BuzzFeed News

The Hungarian government might want to check the internet backstory of the couple fronting its campaign encouraging people to have more children.

A new billboard campaign features the same man and woman from the "distracted boyfriend" meme, which, as lots of people are aware, are not the perfect example of a loving happy couple. The people on the billboard, promoting a new scheme that gives tax and loan benefits for big families, are featured in the stock photo set taken by Spanish photographer Antonio Guillem in 2015, which went viral in 2017.



The happy couple gracing the Hungarian government’s campaign advertising its new family policy is already famous on the internet...and not for being madly in love.

The billboards have recently gone up in Budapest, and went viral on Wednesday after a local resident took a photo in Zugló, the 14th district of the Hungarian capital, and posted it on Facebook.

“I was driving my kids to school and my son noticed this new billboard — it’s the Hungarian government’s new ad for their pro-family benefit programs," the man who took the photo — who didn't want to be named — told BuzzFeed News over Facebook Messenger. "And my son immediately said, ‘This is the couple from that meme.’" The unfortunate photo choice was also picked up by independent media in Hungary after the Facebook post.

@VALERIEin140 @katiejmbaker

The man who took the photo, a Hungarian software entrepreneur, said he was not a fan of the new policy, saying it was designed to boost Hungary's population as an alternative to immigration, and had a "keep Hungary Hungarian" vibe to it.

Bizarrely, this is not the only billboard-related story in Hungary right now.

Attila Kisbenedek / AFP / Getty Images A billboard featuring pictures of European Commission president Jean-Claude Juncker and Hungarian-born US investor and philanthropist George Soros. The slogan translates to: "You too have a right to know what Brussels is preparing."