What happens when you turn likes into an actual value? Consumers engagement with the content they like is no longer empty. We have explored this many times, and you may have already seen this video:

Like, dislike, retweet, hearts, claps, +1… those are all social engagement resources of current social networks and since those resources are infinite — no one has ever run out of likes — they have no actual value. When you have a scarce token that drives and fuels a whole economic model, social networks turn into social economies and new tools should be developed for the new social behaviors that will arise.

Flixxo introduces Boost

With the iconography of a rocket, the boost button will allow consumers to promote the content they have enjoyed and be rewarded on its success. Unlike Likes, boosts need a proof of engagement from the consumer, which means that some Flixx will be required. Those tokens will be locked for a week before being released back to the consumer. During this period of time the stake of Flixx locked will act as a tool for making that piece of content have a better location on the Flixxo platform. The more boosts a piece of content receives is translated into more locked Flixx tokens on top of that content and will determine its visibility, making it easier to be discovered by new consumers. Then, the more new users that consume and pay for this video will turn into more earnings for the creator and the distributors.

A content creator may choose to boost his/her own content by staking his/her own Flixx on top of his/her content. But, even though this mechanism allows a better discovery of such content, auto-boosting is just a fraction of community boosting and it is on the consumers to make that video reach a wider audience.

Creators may spark the distribution, but community engagement is the only means to shine.