The Italian football giants Juventus have announced the imminent release of its own crypto token. The club is hopeful that the Juventus Official Fan Token will enable fans to be involved via a mobile voting and polling platform. Juve has partnered with a blockchain venture Socios.com and signed a strategic partnership agreement with the company.

Juventus is a completely dominant force in the domestic Serie A competition, winning it for the past seven seasons. The club looks on course to add another title come May, as it is yet to drop a single point this campaign. The Italians have also reached the final of the Champions League twice in the last 4 seasons, albeit losing them both to Spanish rivals Barcelona and Real Madrid.

The Fan Token will be tradeable and will let fans get involved in the matters such as stadium music, team kit colour, club crest, etc. The token will be distributed via a Fan Token Offering (FTO), which works in a similar way as an ICO would. The launch of the Fan Token is scheduled for a release in the first quarter of 2019.

Giorgio Ricci, Co-Chief Revenue Officer of Juventus said that, “Juventus is glad to welcome Socios.com to our partners. At the Club we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favourite club.“

According to the Football Money League report by Deloitte, Juve is the 8th most followed football club on the planet with over 60 million followers across all main social media platforms. These numbers are likely to surge, as the club acquired Cristiano Ronaldo during the summer transfer window. The Portuguese superstar is the second most-followed person on Instagram as of press time and a significant number of his fans will join the Juventus fan base following the move.

Alexandre Dreyfus, CEO & Founder of Socios.com commented that, “Our long-term aim is to onboard more than 50 football clubs and we hope to inject an additional $300 million into the sports economy over the next few years. We have started at the very top, with some of the biggest names in football, and our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream.“

A couple of weeks ago, Socios.com have announced a similar partnership with French champions Paris Saint-Germain.

Football has welcomed the budding crypto industry, as seven English Premier League clubs have signed with eToro and paid the deal in bitcoin. Crypto exchange CoinDeal has partnered Premier League newcomers Wolverhampton Wanderers to become the club’s first ever shirt sleeve sponsor.

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