In mid-August, leading PC gaming hardware manufacturer Fractal Design unveils a new corporate identity and for use across all channels. As part of this, visitors to www.fractal-design.com will be greeted by a very interactive and responsive site that is fast, clear and easy to use for retailers, partners and end consumers alike.

“We’ve created a new brand platform that I think shows clearly who we are as a company,” says founder Hannes Wallin. “It will help strengthen our market presence and communicate clearer.”

The new site went live at August 14th (Swedish time) at www.fractal-design.com