J said it's key to ICP's identity: "Rappers love to rap about how cool they are, how much money they have, how nice their women look, and that's cool. I get that if you don't have s---, you can pop in that song and feel like you do. We rap about how little we have, how s----y our car is. How ... nasty our women are. It's easy to be a clown. It doesn't matter if you stink. It doesn't matter if you dropped out of school or are on food stamps. It doesn't matter if you got anything. It's just relieving for a lot of people. I'm so tired of trying to fit my square peg into that round hole. I'm proud to be a square." He was animated now: "That's a Juggalo."