Microsoft is working on technology that will revolutionize the internet with repercussions that will be in entangled with artificial intelligence, marketing, psychology, and law enforcement.

A brief discussion of the human mind and eyes is necessary before the ramifications of the secret details of Microsoft’s project can be understood.

There are lots of clues that humans use to gauge how what they say or do effects the other party, assuming they are interested. If you were to suddenly insult someone, you might notice a change in their expression, their body language, and the tone of voice they use to respond. If you were really watching close, you would notice that insulting someone will normally cause the radius of their pupils to contract slightly. It may also cause them to punch you in the face, so use caution.

The human brain causes the radius of the pupils to contract when it perceives displeasure and to dilate in instances of pleasure or has the expectation of pleasure. This is where it gets interesting. If you were to insult someone and notice their pupils dilated slightly, you could be certain they enjoyed the insult. I assure this you does happen. If someone craves attention or is just waiting for one more insult before they throw a right cross, their eyes will dilate slightly and not contract because this is what that individual is seeking.

In the future your pupil movements will be measured and correlated to other variables, using artificial intelligence to predict your behavior, and ultimately have some entity measure and even take action due to the measurements.

This data will be logged for each person in order to establish a baseline. Cameras on most lap top computers can measure this change with software and map the changes in the pupil to what is appearing on that individual’s monitor.

If statistics show that certain dramatic changes in the pupils are correlated to certain actions, such as deciding to make a purchase, that will be logged and used for marketing predictive analysis to better target marketing efforts.

The human mouth lies but not the brain and not the eyes. If your monitor showed an image that is socially unacceptable and/or illegal and a dilation of the eyes coincided with the time that image was viewed, you have got a person that could potentially be a problem.

It is now possible to monitor the mood of a citizen or employee, regardless if they decided to take actions based on their emotion, or lack thereof. A government or company may (they will you can be certain) choose to take action based on predictive analysis, not on behavior.

Just as Facebook sells private personal information, including current and past location data and spending habits, in to addition to ‘Likes’ so will also your emotional reaction be bought, sold, and distributed by researchers, marketing conglomerates and law enforcement. Law enforcement, as the executive branch of government is bound by the judicial branch. AI is makes it own judgement that can be defended with facts. But it won’t be. It will be encrypted, analyzed, saved, and sold.