Consumers pressuring big companies to boycott the NRA is an effective way to counter its staunchly pro-gun position, argues Robert Reed of The Chicago Tribune. Already many large entities from Delta to MetLife have cut business ties with the NRA. The current wave of gun reform activism has created an environment where American companies are increasingly understanding that following suit is beneficial. Investors and sponsors are pulling out, which will hurt the NRA’s bottom line. This reflects a growing trend of companies embracing progressive change to fall in line with the values of the public.

The left-wing effort to push companies into boycotting the NRA is counterproductive as it will mainly serve to unite conservatives behind the gun rights organization, suggests Peter Hasson of The Daily Caller. Already scores of Americans have signed up as NRA members in response. A social media campaign to pay $100 for a five-year membership is underway. Such counter-boycotts have shown to be effective previously. For example coffeemaker Keurig and USAA, an insurance company, saw a heated reaction for pulling its sponsorship of Sean Hannity’s Fox News show. The latter ended up reversing its decision.