Hello again fellow BAT lovers, I come bearing some more good news for you. We are all in a strange spot in the market, so any little good news is much appreciated.

If you’ve read even a few articles that I’ve written about Brave and BAT, then you’ll know that I’m a huge fan. I’ve recommended the Brave browser to everyone here and in my personal circles, and I’m proud to say that they’re all really digging the browser.

Fortunately, for you guys, this good news is a pretty big deal. This comes courtesy of my friend in Germany who sent me a screenshot of an AMAZON ad that was on Brave.

I wasn’t quite convinced of it at first glance, thinking it was just some Amazon affiliate on Brave Ads - there are affiliate ads already running in the US. Anyway, me being the enthusiast that I am, asked him to check the ad out so that I could see what it was. The ad took him to this page:

After that, I was curious, what with Amazon already showing some interest in the Brave program (BAT is now redeemable on Amazon and many other platforms), so I asked him to send me the redirect URL, which is:

https://www.primevideo.com/?tag=braveuk0d-21

Notice the URL? It doesn’t have the affiliate string, which means that this is through and through an Amazon run ad. It’s amazing to see one of the biggest companies in the world (and AMAZON on top of that, for which you see an endless number of ads) use Brave Ads. I think it is a real validation of what Brave is trying to do as well as the effectiveness of the whole service.

My friend also just sent me another screenshot that all but confirms that Amazon is on Brave Ads.

The redirect URL shows you that this is a page with various merchants, so it’s not an affiliate. Here's a screenshot of the page:

Coming back to the tag in the URL string, “tag=braveuk0d-21”, shows that Amazon is testing Brave ads to see how it does. The UK bit makes me think that UK is one of the markets for these ads.

Amazon somewhat on board? I think so!

Turning Point for Brave and BAT

This is probably something Amazon is testing to see how much they can get out of this. But even that is a big milestone for Brave, which has risen incredibly both in terms of adoption and ecosystem expansion in such a short span of time.

If we begin to see more Amazon ads on Brave Ads, then it probably means that the ads have met Key Performance Indicators and they’re happy with what they’re getting out of it. They're testing their services via Brave Ads and surely they must believe that there is potential, otherwise they would not even consider trying it (it's Amazon, after all). If from a few months now Amazons ads continue to show up, then it's a sign that their ads performance indicators like return on ad spends are showing good numbers.

This is going to be the big turning point for BAT, as a major entity is confirming its belief in the program and that will almost immediately rope in more entities. It's a huge seal of approval.

Now I think Amazon even trying this is a big thing, but as we see more advertisers joining, and the continuation of ads by the likes of Amazon, we will see BAT and Brave explode in terms of price and adoption respectively. Just having big well known names joining the ecosystem (and Brave itself has been receiving great reviews) bodes extremely well for BAT’s value. It’s kinda like how Tesla’s stock went up after it was announced that their production numbers had been delivered. When people see BAT clicking with advertisers and doing as it was expected to do, the token’s price will go up.

So let me know if any of you (whichever country you may be in) are seeing Amazon ads.