It's been more than seven months since Eminem was seen on national television driving around Detroit in a Chrysler 200, but the commercial continues to garner recognition.

The Academy of Television Arts & Sciences awarded Wieden+Kennedy of Portland, Ore., the agency that made the two-minute spot, a Creative Arts Emmy Saturday.

The commercial competed against spots from Conan O'Brien for American Express and the Nissan Leaf polar bear.

The "Born on Fire" commercial featured the Detroit rapper driving through downtown Detroit to the riff from his Academy Award winning track "Lose Yourself," as a voice over talks about Detroit going to "Hell and back."

The commercial introduced the"Imported from Detroit" tagline.

Earlier this year, the commercial received international recognition with five awards at the Cannes Lions 58th International Festival of Creativity and was given credit for helping the Auburn Hills automaker turn a $116 million profit in the first three months of the year, compared to a $197 million net loss the same time period in 2010.

The commercial has more than 12.6 million hits on YouTube.

The Creative Arts Emmys air 8 p.m. Saturday, Sept. 17 on the ReelzChannel.