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Re: Follow-up Media Call

Lotta white guys. On Tue, Jan 13, 2015 at 9:19 PM, Cheryl Mills <cheryl.mills@gmail.com> wrote: > Nick > > If we are going to share names or themes, we should strive for some > diversity (beyond gender) in the line up or focus. > > cdm > > On Jan 13, 2015, at 8:36 PM, Nick Merrill <nmerrill@hrcoffice.com> wrote: > > Here’s the draft of the memo for feedback, both attached and below. > > *Earned Media/Next Steps* > > January 2015 > > > > *Objective*: As media attention increasingly turns to 2016 and Secretary > Clinton continues to move towards a decision, we want to be proactive in > shaping a public narrative that does three things: > > > > 1) Explains on our own terms who she’s meeting and talking with, both > in terms of potential campaign hires and policy advisors. She's casting a > wide net, looking for the best talent, and listening to people with bold > ideas from across the party. Notably, she is specifically reaching out to > progressive policy experts and to people in the Obama orbit, demonstrating > that she is doing things differently this time. She will be positioned to > run a thoughtful, successful, forward-looking and technological advanced > campaign, should she decide to run. > > > > 2) Provides cover and context for recruiting the best people and > appealing to those who are looking for signals about whether this is > something that they want to be a part of. > > > > 3) Begins to build energy and enthusiasm among Democrats for a > forward-looking potential candidacy that will offer a bold vision for the > future. > > > > > > *Placing a Story* > > > > As discussed on our call, we are all in agreement that the time is right > place a story with a friendly journalist in the coming days that positions > us a little more transparently while achieving the above goals. > > > > *Who:* > > For something like this, especially in the absence of us teasing things > out to others, we feel that it’s important to go with what is safe and what > has worked in the past, and to a publication that will reach industry > people for recruitment purposes. > > > > We have has a very good relationship with Maggie Haberman of Politico over > the last year. We have had her tee up stories for us before and have never > been disappointed. While we should have a larger conversation in the near > future about a broader strategy for reengaging the beat press that covers > HRC, for this we think we can achieve our objective and do the most shaping > by going to Maggie. > > > > *What*: > > Mechanically, the story will have three basic components. First, a list > of names that we agree upon beforehand that we will give to a reporter on > background, both policy people and campaign people. Second, some > information provided on background that explains what is happening and why > and third, a quote on-the-record that affirms all of this in an official > capacity, making clear that this is a sanctioned story. > > > > *1) **Names*: > > a. Policy* > > i. Joe Stiglitz > > ii. Paul Volcker > > * More names available if and when it’s helpful. And we should revisit if > and how to give people a heads up beforehand. > > > > b. Campaign > > i. John, Joel, and > Robby are already out there > > ii. Teddy Goff? > > iii. Wendy Clark? > > > > 2) *On Background as someone familiar with HRC’s thinking*: > > > > After the midterms, HRC turned in earnest to thinking through a decision, > as she always said she would. She’s taking on the two big questions she > posed at the end of her book: “What’s your vision for America?” and “Can > you lead us there?” During the midterm campaign, you heard her lay out a > lot of the challenges we face, particularly stagnant incomes and the middle > class squeeze that is preventing a lot of Americans from feeling the > recovery. So now she’s focusing on potential solutions. She’s casting a > wide net, with a particular emphasis on new voices and new ideas. Talking > to Joe Stiglitz about inequality. Talking to Paul Volker about financial > reform. When you include outreach by her team, there have been discussions > with more than 100 policy experts across the country. As for the second > question -- can you lead us there? -- she’s also talking to people about > what a successful, forward-looking and technological advanced campaign > would look like, one that would allow her to have a conversation with the > American public about these ideas and do so in innovative ways. And just > like on the policy side, she’s especially interested in new voices and new > talent. It’s no accident she’s talking to so many people from the Obama > orbit. Joel Benenson, for example. If she runs, this is going to be a > different kind of campaign, from top to bottom. > > > > 3) *On the record*: > > > > She is thinking through a decision and doing so with a big-tent approach > that allows her to hear from lots of people across the Democratic party. > She wants to hear new voices and new ideas. She's using this time to look > at bold new ideas for helping the middle class and what it would take to > build an inclusive, thoughtful and technically advanced campaign, so that > if she decides to run, she'll be ready. > > > > *When:* > > Next week probably makes the most sense, but after we have an agreed-upon > plan in place we should reconvene early next week by email or phone and > make a decision. > > > > From: Philippe Reines <pir@hrcoffice.com> > Date: Tuesday, January 13, 2015 at 8:32 PM > To: Cheryl Mills <cheryl.mills@gmail.com>, Robby Mook < > robbymook2015@gmail.com>, Huma Abedin <huma@hrcoffice.com>, Mandy > Grunwald <gruncom@aol.com>, John Anzalone <john@algpolling.com>, Dan > Schwerin <dschwerin@hrcoffice.com>, Joel Benenson <jbenenson@bsgco.com>, > John Podesta <john.podesta@gmail.com>, NSM <nmerrill@hrcoffice.com>, Jim > Margolis <Jim.Margolis@gmmb.com> > Subject: Re: Follow-up Media Call > > Robby, I agree with you about the next discussion needing to be about > specific implementation. Towards that end, Nick will reply all with the > memo he drafted – which has languished with me, not him. I can do > anytime tonight, but a 10pm call two years before Iowa seems a bit much — > especially since there won’t be anyone left to call us tomorrow, they all > hit in one fell swoop this afternoon. So my suggestion is that everyone > absorbs Nick’s draft overnight, and Marissa Astor sets up a call tomorrow > for tomorrow on the early side with the benefit of reading all these > stories. Again though, I’m free at 10pm if the group thinks we shouldn’t > wait. Huma & Robby, entirely up to you. > > Since I procrastinated though, I’ll just add here what I was going to > incorporate: Yes HRC learned from 2008, as she has learned from every > experience of her life. But we shouldn’t let people forget that 2007 was > eight years ago. She has had many experiences since and they have been part > of the learning/growing process. So the question of what she will do in > 2016 isn’t without a basis to answer as if she’s been in a coma since she > last ran. Look at what she did for President Obama in the general. Look at > how she handled his wanting her to join the cabinet. Look at how she did > the job of Secretary of State. Look at what she has done since, > particularly on the philanthropic front. She has made hundreds of policy, > management and personnel decisions over that span, and by and large they’ve > turned out pretty well. > > If you want to know what someone is going to do, a good place to start > is what they’ve done. In 2009, 2010, 2011, 2012, 2013, and 2014. > > > From: Robby Mook <robbymook2015@gmail.com> > Date: Tuesday, January 13, 2015 at 8:16 PM > To: Huma Abedin <huma@hrcoffice.com> > Cc: Mandy Grunwald <GrunCom@aol.com>, John Anzalone <john@algpolling.com>, > Dan Schwerin <dschwerin@hrcoffice.com>, Joel Benenson <jbenenson@bsgco.com>, > John Podesta <john.podesta@gmail.com>, Nick Merrill < > nmerrill@hrcoffice.com>, PIR <pir@hrcoffice.com>, Jim Margolis < > Jim.Margolis@gmmb.com> > Subject: Re: Follow-up Media call > > Great--I just want something to react to because we have a rough > strategy--I think we're in a good spot to talk next steps now. > > On Tue, Jan 13, 2015 at 8:15 PM, Huma Abedin <huma@hrcoffice.com> wrote: > >> I know PIR will weigh in shortly >> >> >> >> *From:* Robby Mook [mailto:robbymook2015@gmail.com] >> *Sent:* Tuesday, January 13, 2015 8:04 PM >> *To:* Mandy Grunwald >> *Cc:* Huma Abedin; John Anzalone; Dan Schwerin; Joel Benenson; John >> Podesta; Nick Merrill; Philippe Reines; Jim Margolis >> >> *Subject:* Re: Follow-up Media call >> >> >> >> Also, to be clear, are we reacting to a proposed plan of action or just >> discussing? I would strongly prefer to react to something because we >> discussed strategy on our last call and at this point I would like to >> discuss implementation. There was agreement that we should shape likely >> leaks in the best light for HRC and supplement with bits of policy that >> show her focused on helping the MC. I'd like to just move forward in that >> strategy. Is there a draft of the memo we can see? >> >> >> On Jan 13, 2015, at 7:58 PM, Mandy Grunwald <gruncom@aol.com> wrote: >> >> Sure >> >> Mandy Grunwald >> >> Grunwald Communications >> >> 202 973-9400 >> >> >> >> >> On Jan 13, 2015, at 7:48 PM, Huma Abedin <huma@hrcoffice.com> wrote: >> >> Can people do 9pm or 10pm tonight? >> >> >> >> *From:* John Anzalone [mailto:john@algpolling.com <john@algpolling.com>] >> *Sent:* Tuesday, January 13, 2015 7:46 PM >> *To:* Mandy Grunwald >> *Cc:* Huma Abedin; Robby Mook; Dan Schwerin; Joel Benenson; John >> Podesta; Nick Merrill; Philippe Reines; Jim Margolis >> *Subject:* Re: Follow-up Media call >> >> >> >> tonight or tomorrow during the day would be better. We have NH focus >> groups to watch tomorrow night. >> >> John Anzalone >> >> Anzalone Liszt Grove Research >> >> 334-387-3121 >> >> >> >> PLEASE NOTE NEW EMAIL ADDRESS: john@ALGpolling.com >> >> www.ALGpolling.com >> >> >> >> twitter: @AnzaloneLiszt >> >> >> >> >> >> >> >> >> On Jan 13, 2015, at 6:40 PM, Mandy Grunwald <gruncom@aol.com> wrote: >> >> Should we do a call tonight? >> >> >> >> Calls will be heavy tomorrow, I imagine. >> >> Mandy Grunwald >> >> Grunwald Communications >> >> 202 973-9400 >> >> >> >> >> On Jan 13, 2015, at 7:38 PM, Huma Abedin <huma@hrcoffice.com> wrote: >> >> Can we re-group on our internal plan for dealing with the media >> particularly given the stories today? >> >> I know Philippe and Nick have a draft memo in the works but all of us >> getting on the same page would be helpful. >> >> Robby, could we get on a call tomorrow evening perhaps? >> >> > <Story_Memo.docx> > >