Reported Disney World Survey Details Potential Ticket Price Changes

Is the Walt Disney World Resort considering another major change to its ticket pricing structure?

This afternoon on Twitter, @TurkeyLegJeff posted a survey from Disney World that detailed a new pricing structure, where ticket prices would vary by day of the week and season of the year. Keep in mind that this is simply a survey looking for consumer response. It is not an official new change from Disney. (At least, not yet, anyway.)

Anyone else get this Disney survey? pic.twitter.com/bqtSYjX95E — Turkey Leg Jeff (@TurkeyLegJeff) May 26, 2015

Major pricing structure change coming soon? Seems a little hard to sum up in 15 seconds. pic.twitter.com/SW3k5jAYBi — Turkey Leg Jeff (@TurkeyLegJeff) May 26, 2015

The proposal would introduce "Gold," "Silver," and "Bronze" price levels for one-day, one-park tickets at the Walt Disney World Resort, which would in turn influence multi-day ticket prices. The TL;DR is that ticket prices would go up for people visiting on the busiest days.

Of course, to pull this off, Disney would have to start tying its admission tickets to specific days on the calendar. Currently, Disney World tickets can be bought without regard to the days that you will use them. Once you've used the first day on a multi-day ticket, you have 14 days to use them all, but Disney doesn't restrict which days within those 14 you can visit the parks.

Switching to such a system would add yet another variable in pricing a Disney World vacation. Not only would you need to consider differences in hotel prices and airfare (if applicable) for different potential vacation times, now you'd have to factor differences in ticket prices, as well.

The potential upside? There's the possibility that such as system could reduce overcrowding on the busiest days in the parks, as higher prices, theoretically, would reduce the demand for those days. The downside is that the demand would shift to less popular days, increasing the crowd sizes on days that now enjoy lighter crowds. And of course, the big downside is higher prices for most visitors.

What do you think?

Update: Disneyland is surveying the same concept:

@ThemePark I can confirm a Disneyland survey too on the same pricing matters — James Feeney (@CoasterStorm) May 27, 2015

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