The paleo diet is said to be the most popular with US consumers these days,

according to data from the multi-billion dollar US take-out food service company Grubhub. This is an industry that is estimated to be worth $300 million by next year.

There are a number of professional athletes and celebrities who have helped to market and spread awareness about the diet. And because of the growing number of Americans who are looking to align their food choices with the Paleo diet, it's led to the creation of many new companies in this niche space.



Though the paleo diet can vary from person to person, it generally encourages the consumption of 'real food' over processed food items. And those who are on this diet frequently consume items like fish, meat, vegetables, nuts, seeds, fruits, and healthy fats.

Popularity surrounding this diet has increased along with interest for other low-carb, gluten-free, and clean-eating diets as well. There is a clear trend with US consumers who are looking to make healthier food choices, many people might not know exactly what that looks like, but they are working to try and find out what that would be.

With the increase in interest for clean-eating and these sorts of low-carb, low-processed foods, and low-sugar diets etc, we have seen an uptick in the criticism for them. Some might remember not that long ago that it was suggested that if you have a preference for clean eating that this could be construed as a mental disorder. A variety of nutritionists and 'health experts' have sought to warn the public about trying these diets out for themselves, and their new target? Paleo baby food.

A new company that is launching this month,, was created by two followers of the diet and they said that they became frustrated with the lack of paleo-food options that there was available on the market for children.

The lack of options they say is what prompted them to create their own business and they established their own line of baby food that is made with ingredients like organic vegetables, free range chicken, uncured bacon, and grass-fed beef.

They wanted to boost the protein and the healthy fat and they've managed to create a number of products that are non-gmo, diary free, soy-free, and gluten-free.

Nutritionists say that there could be dangers of this food stunting child development. They think that these paleo baby food pouches aren't going to provide the child with enough nutrition because of the restriction on carbohydrates.

However, despite their fears over the diet, there are many nutritionists, doctors, professional trainers and athletes etc, and others who continue to advocate for these types of clean-eating diets. A variety of doctors and health professionals have stressed that they believe the paleo diet to be an incredibly healthy diet and that trying to make the move to decrease any highly processed foods from the diet, is considered to be the basis of all healthy diet recommendations.

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iStock

clipart via classroomclipart.com/clipart/Clipart/Food/Meat_Clipart.htm

Serenity Kids via myserenitykids.com/

Giphy via dinosaurs-junior-sinclair-ethyl-phillips-FsqOBbnXqA32o

The information that is posted above is not intended or implied to ever be used as any substitute for professional medical advice, or diagnosis or treatment. The above is posted for informational purposes only.

Sources:

http://www.laweekly.com/restaurants/ten-famous-people-on-the-paleo-diet-4313185

https://steemit.com/paleo/@doitvoluntarily/the-paleo-diet-is-the-most-popular-with-u-s-consumers-right-now

http://www.huffingtonpost.com/entry/the-problem-with-clean-eating-in-eating-disorder_us_599ea671e4b0d0ef9f1c11a7

http://www.foxnews.com/food-drink/2017/08/23/couple-creates-paleo-diet-friendly-baby-food-nutritionists-concerned.html

http://www.delish.com/food-news/news/a54841/paleo-diet-babies/

http://www.foxnews.com/food-drink/2017/08/23/couple-creates-paleo-diet-friendly-baby-food-nutritionists-concerned.html

http://www.independent.co.uk/life-style/paleo-diet-baby-food-child-development-serenity-kids-meat-nutrition-content-experts-opinions-a7910261.html