

Take you, for instance. Right now you're looking for help with your company's digital marketing.

You know where your customers are (on the Internet). You know how they find products and services (on the Internet). What you're not sure about is how to get those searchers to land at your website. If you can just get them there and hold their attention long enough to divert them from stupid cat videos on YouTube, you can convince them that you're what they've been searching for all their lives.

In the early years of the Internet, it may have been enough to make your website look like a glossy informative brochure, but now, with the maturing of social media and customer engagement, a one-way website, no matter how attractive, just isn't enough.

That's why we at Park Slope Softworks, a marketing agency, are continually developing strategies to capture your customers' attention. Digital marketing is an ever-changing industry, and you've got to keep up if you want to increase traffic, generate leads, boost sales, and create and nurture relationships.