The Role of Advertisers

The overwhelming majority of people in the UK don’t buy The Sun, Daily Mail or any other publications that uses hate to get clicks. Yet most of us probably do shop with a company that advertises in them.

Newspaper editors have a strong incentive to run sensationalist anti-migrant headlines: it boosts their readership – and that means they can earn more from advertising.

Many of these advertisers have strong ethical stances on other issues: on discrimination in the workplace, on their supply chains, on their role in their communities. But when it comes to choosing which publications they fund with their advertising budgets, their own ethics and values have often been ignored. Until now.