Critics may have savaged Samsung’s first Galaxy Gear smartwatch but that hasn’t stopped the company’s crack marketing team from churning out a terrific ad that’s much cleverer than the device itself. The ad for the Gear shows the device very little and instead rolls a montage of smartwatches used in classic movies and television shows including Dick Tracey, Star Trek, Knight Rider and James Bond. The point of the ad seems to be that after years of having smartwatches serve as cutting-edge technology for our favorite on-screen heroes, Samsung has actually gone ahead and produce one. Or as Samsung puts it: “The next big thing is here.” The full video follows below.





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