Nudie Jeans x Tenue de Nîmes Gritty Jackson — The naked truth about the sustainability of denim

Nudie Jeans has been pushing the envelope for sustainability in the fashion industry for the past 19 years. First of all, Nudie was one of the first denim companies to produce their jeans from 100% organic cotton. For this collaboration, Nudie Jeans and Tenue de Nîmes wanted to share their production standards and set an example for what a truly great product is. Showing the world that jeans can be a sustainable garment.