WATCH: Hallmark Uses Lesbian Couple in Ad Campaign for the First Time

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https://www.youtube.com/watch?v=Y6XGYifGseg

In what is perhaps the biggest weekend of the year for commercials, Hallmark has released an ad on YouTube that features a real-life lesbian couple—the first time the greeting card company has done so.

In typical Hallmark pull-at-your-heartstrings fashion, the couple, Eugenia and Corinna, talk lovingly about their relationships, saying oh-so-sweet things like, “You make my heart fifty times bigger and I’m so lucky to have you.”

It’s a nice antidote to the beer-and-boobs ads we’re likely to see during today’s big game. Check it out above.