According to a recent CNN article, “Prime members already get free shipping on all eligible orders with no minimum required, but without the holiday promotion, non-Prime shoppers must spend at least $25 to land free shipping.”

The question for Amazon sellers now becomes, is this a good thing for my business? In our opinion, it’s a great thing to drive more people to Amazon to shop. The more traffic Amazon gets, the better for Amazon sellers. If you’re a company that doesn’t ship via FBA, this is even better for you since it virtually levels the playing field. Seller fulfilled products will see a boost in sales and BSR (Best Sellers Rank) during this “promotion”.

One of the questions we want to consider here is, will Amazon consider implementing this in the future? Our guess is yes, but we believe Amazon will want to provide more value to Prime members before providing the $25+ free shipping offer to all products.

The interesting angle with the FBA and seller fulfilled user base is the huge amount of Chinese sellers. This offer might be a way to aid them during the tumultuous trade war. Our opinion is Amazon and Walmart are the real liaison between the U.S. and China. Boosting Chinese seller sales will be a peace offering and a way to keep them selling on Amazon.com.

Original article: https://www.cnn.com/2018/11/04/business/amazon-holiday-shopping-prime/index.html