Sales

The sales team of an organization uses CRM software to record sales opportunities and contacts. In most cases, CRM system prompts or reminds the sales reps to follow up on a lead or activity.

Sales Managers also use this platform for studying and monitoring where a contact is in the buyer’s journey and subsequently watch their progress in closing.

With CRM Sales Managers can find greater visibility into held up deals and find ways and means to move them along.

Marketing

Marketing personals also exploit CRM and marketing automation software to use its contact database to better promote the organization’s products and services. Information found in the CRM system provides unparalleled insight into market dynamics to find where the company reaped success or requires improvements.

Marketing CRM uses automation feature of this application for lead scoring and email follow-ups with prospective leads and customers, freeing up a considerable amount of time away from these manual processes.

Using CRM a marketing professional will find more time for focusing on new creative business development ideas than wasting time in lookout of prospects.

Customer Support Service

Another important benefit of CRM implementation in businesses is that it is an excellent tool for providing post-sales support to the customers, which enhances the Customer Experience (CX) among the users of the products and services of the company.

The Customer

CRM platforms those that include e-Commerce capabilities, allow customers to place orders and provide the company’s customer service department an early heads-up, once any customer lands up with an issue. This quick response potentiality of CRM application reduces the chances of the buyers to go elsewhere.

Here is a visual representation of how CRM for Small Business can help grow small enterprises.