Qantas says it does not deserve "in any way" the "Shonky" award it received from Choice today, for what the consumer watchdog believes is the airline's "sky-high" surcharge on bookings made with a credit card.

The airline was named a winner in the awards today alongside a cereal brand, chicken stock and a food processor dubbed a "cheese-fearing surrender monkey" for its timid approach to a block of cheese.

The Shonky awards - now in their fourth year - aim to name and shame "dubious, dodgy and doubtful" products on the basis of their performance, pricing and marketing claims, Choice said.

Topping the list this year was Qantas's $7.70 credit card surcharge per passenger for domestic flights, which Choice claimed was "way above" the average levy of 1 per cent paid by merchants to process Visa and MasterCard transactions.