BESIEGED shock jock Kyle Sandilands faces further backlash from sponsors in the face of growing public disgust over his abusive on-air rant against a news.com.au journalist.

Yesterday car giant Holden pulled its lucrative sponsorship of the Kyle and Jackie O show, with retailer Good Guys following soon after.

The radio host called the reporter a "fat slag" and made derogatory remarks about her hair and breasts on Tuesday morning on his show, after an article critical of the debut of his new TV show, A Night with the Stars.

SANDILANDS LATEST: VODAFONE JUMPS SHIP, KYLE REFUSES TO APOLOGISE

Last night an online petition had attracted more than 1000 signatures as disgusted listeners ramped up the pressure on more sponsors to drop the abrasive Sandilands.

Vodafone, Blackmores, Fantastic Furniture and Telstra were all in their sights, as Channel 7 and Austereo remained silent on Sandilands' conduct.

The Good Guys said it did not "condone the recent actions of KyleSandilands and has withdrawn breakfast sponsorship of the Kyle and Jackie O show".



Holden distanced themselves on Tuesday from his comments and yesterday confirmed they were ending their commercial arrangement with the show.



"Recent comments made on the Kyle and Jackie O breakfast show do not in any way reflect the views or opinions of Holden and we are very disappointed to hear Kyle's personal attack on a journalist," Holden spokeswoman Kate Lonsdale said.



"We believe the show is no longer in line with Holden's core values and as a result we have taken action to withdraw our sponsorship of the program, effective immediately."

Austereo, which airs Sandiland's radio show, and Channel Seven, which produced A Night with the Stars, are refusing to take any action over his comments.

Sandilands took issue with the journalist after she reported that viewers had called his 90-minute TV special "awkward" and a "disaster" on Twitter.

He said on his 2DayFM show morning: "Some fat slag on the Telegraph website, sorry, news.com.au, has already branded it a disaster. You can tell by reading the article she just hates us. What a fat bitter thing you are. You’ve got a nothing job anyway. You’re a piece of shit."

His co-host Jackie O joked that Sandilands didn't take criticism well. Sandilands then named the journalist and said: "You are supposed to be impartial, you little troll ... You’re a bullshit artist girl. That’s what you are. You should be fired from your job."



After Jackie O told listeners that the article contained a picture of the reporter, Sandilands said: "You haven’t got that much titty to be wearing that low cut a blouse. Watch your mouth girl, or I will hunt you down."

Holden said it was disappointed with Sandilands' behaviour. "Kyle Sandilands' comments do not on any way reflect the views or opinions of Holden and we are very disappointed to hear his personal attack on a journalist. We have raised our serious concerns with the station directly. "



News.com.au asked 2DayFM if it stood behind Sandilands and if thought those sorts of comments were acceptable. It replied: "No comment." Channel Seven, which also produces Australia's Got Talent on which Kyle Sandilands is a judge, was asked the same questions and had yet to reply at time of publication.

Sandilands launched his threatening tirade just days out from White Ribbon Day - the UN-backed initiative to highlight violence against women.

This is not the first time Sandilands has crossed the line.

Sandilands ratings failure



News.com.au can reveal that the broadcasting watchdog, ACMA, imposed a licence condition on Austereo over Sandilands' on-air questioning of a 14-year-old girl about her sexual history.



Sandilands was pulled off the air for two weeks in 2009 after he invited the girl to take a lie detector test. The girl revealed she had been raped, to which Sandilands replied “so that’s the only experience you've had?".



Sandilands was fired from his job as Australian Idol host over the affair and Optus withdrew its online advertising from his radio show.



Psychologists said the stunt was tantamount to child abuse and called for the show to be cancelled. However, 2DayFM's owners, Austero, refused to dump Sandilands and insisted he had not been suspended.



ACMA was unable to investigate Sandilands and hit Austereo with an Enforceable Undertaking, which would have resulted in heavy fines, because of a legal loophole. The licence condition imposed on Austereo over the affair concerns child welfare.



TRANSCRIPT OF 2DAYFM SHOW



Kyle: Some fat slag on the Telegraph website, sorry, the news.com.au, has already branded it a disaster. You can tell by reading the article she just hates us, and has always hated us. She trawled through the twitter comments and pulled out all the bad comments and ran them. What a fat bitter thing you are, you deputy editor of an online thing. You’ve got a nothing job anyway. You’re a piece of shit.

Jackie O: You take criticism so well. I don’t think I heard Hamish and Andy do this when this happened.

Kyle: I don’t care. Hamish and Andy handle their things the way that they do. But this low thing, ... I can tell you, you are supposed to be impartial, you little troll.

Jackie O: Is it in the TV section?



Kyle: No, it’s on news.com.au. (Reads out the review.) "video killed the radio star. Shock jock Kyle Sandilands and Jackie O are maybe the latest airwave talent to fall victim of the small screen. Within minutes of the radio duo’s highly anticipated program a night with the stars premiered, fans had already taken to twitter to pronounce the 90-minute special 'awkward and a 'disaster'. You’re a bullshit artist, girl. That’s what you are. You should be fired from your job. And your hair. Your hair is very 90s.

Jackie O: They’ve put a picture of her?

Kyle: Yeah, and your blouse. You haven’t got that much titty to be wearing that low cut a blouse. Watch your mouth, girl, or I will hunt you down.



Jackie O: You have got to learn to take it on the chin a little bit.

Kyle: No. Even people I hate, I give them the benefit of the doubt.