Digg founder Kevin Rose acknowledged that traffic to Digg.com dipped as a result of the site's redesign.

Digg founder Kevin Rose acknowledged that traffic to Digg.com dipped as a result of the site's redesign.

Digg already after , which received a rocky reception from users.

"A mistake I made is that we had a passionate, dedicated community, and you can't just retire features, and say to them, this is your new news page," Rose said at the TechCrunch Disrupt conference here. "You can do that, and then you have front page stories and stories that say Digg sucks."

Rose said: "I thought I had a better solution for consuming news."

Rose served as chief executive for a few months, after chief executive . Rose to replace him as CEO.

The redesign changed the look of the site, eliminating the thumbs-down button and adding the concept of individuals that users followed. Now, news is more of a personalized feed, with users that others follow suggesting stories.

Digg had a userbase of about 20 million unique visitor per month and about 1.2 million a day, Rose said. After the site launched the "V4" current version, traffic spiked, the dipped, and now is somewhat flat, Rose said.

Now, Rose said that Digg is working toward a "perfect world" where users define a set of interests, and Digg will automatically send that user a story he or she would like, with the most important stories returning to the front page as the Web's zeitgeist.