CLEVELAND, Ohio -- It's a big zero.

That's how I view the 0-16 parade planned by some Cleveland Browns fans.

If they want to do it, that's their right. I'm not going to stop them from going outside in Saturday's expected wind-chill below zero.

It's their right to try and catch pneumonia.

The point of the parade is to embarrass the Cleveland Browns and owner Jimmy Haslam for having an 0-16 season.

I still don't see how a parade accomplishes that goal.

I do believe on a national level, the parade will too often be viewed as another reason to make fun of Cleveland.

As T.J. emailed:

"I'm going to go pray for the idiots planning to parade around the stadium Saturday. Please, Lord, convict them to stay inside where it's warm so they do not give Cleveland yet another black eye! Amen."

I have long given up on worrying about the national perception of Cleveland.

In the end, it doesn't matter what the national media thinks of Northeast Ohio. Those of us who live here know why it's special.

So if people want to parade in the snow in weather causing polar bears to shiver, so be it.

But the idea of a teeth-chattering parade has about as much appeal as watching the Browns lose yet another game this season.

Of course I'm not a season-ticket holder. I don't even buy Browns tickets. I watch games from a warm pressbox.

So in many ways, my opinion of fans who want a parade is irrelevant.

THE BIG PICTURE

The problem isn't Jimmy Haslam being disinterested in winning.

It's Haslam not having a clue of how to build a winning NFL organization.

That often happens in pro sports. People are successful in other businesses. They buy a sports franchise, assuming their "magic" will follow.

It was Haslam who said he didn't believe coach Hue Jackson "lost his magic on how to call plays or how to run an offense or coach a team."

It takes one set of skills to be a talented coordinator. It requires another skill-set to be a winning head coach, and it's more than a talented roster.

I'm not going to re-heat the old debate about Haslam's decision to retain Jackson. It's done.

Just like the 0-16 parade ... that also is done. It will happen. The only question is how many people will care enough to show up.

The parade will have zero impact on Haslam.

He already has blown up his analytics-driven front office after less than two years.

With general manager John Dorsey and his new top assistant Alonzo Highsmith, the Browns are back to a more traditional front office.

They went that route in 2010-12 with Mike Holmgren/Tom Heckert.

A former NFL linebacker, ex-GM Ray Farmer was a "pure football guy" who also was mostly overwhelmed when he had the Browns job in 2014-15.

So there is no guaranteed "magic" in simply having "real football men" running the team.

THE BIG QUESTION

Just because the front offices of Holmgren and Farmer failed doesn't mean the new Dorsey/Highsmith front office is doomed.

And just because the Sashi Brown analytics based front office had trouble doesn't mean analytics is flawed.

Dorsey has said he likes the 85-15 approach, with the 15 percent being analytics.

I'm closer to 50-50.

Had Farmer/Haslam paid any attention to analytics, they never would have drafted Johnny Manziel. Often, analytics can serve as a warning siren of what NOT to do.

Brown's analytic approach also has armed Dorsey with four picks in the first 35 draft selections. The same with having more than $100 million in salary cap room. Things are in place for the Browns to make a significant improvement in 2018.

And if that happens -- suppose the Browns finish 7-9 with a promising quarterback in place -- that's a better reason to have a parade.