Facebook’s founder Mark Zuckerberg would, no doubt, be excited at the launch of Jio, given it would help his company expand operations in its second-largest market. However, considering Zuckerberg is supposed to be a smart man, it is unlikely, the irony of the entire charade was lost on Zuckerberg. Here he is spending through his nose (Facebook’s earnings in India far from reflect its massive customer base) countering net neutrality activists in a country where just over 20 per cent people have access to the internet – and on the other hand, this man has the got some of the biggest influencers of the country – Bollywood stars and editors of TV news channels – tweeting with great gusto about his product that, according to a Comptroller and Auditor General report, is estimated to have cost the state exchequer at least Rs 3,367 crore.