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U.S. Local TV Market Rankings

Ranked by Number of TV Households per Designated Market Area (DMA)

As Of September 1, 2012

2011 Rank Designated Market Area (DMA) # of TV Households 1 New York 7,384,340 2 Los Angeles 5,613,460 3 Chicago 3,484,800 4 Philadelphia 2,949,310 5 Dallas-Ft. Worth 2,588,020 6 San Francisco – Oakland – San Jose 2,502,030 7 Boston (Manchester) 2,366,690 8 Washington, DC 2,359,160 9 Atlanta 2,326,840 10 Houston 2,215,650 11 Detroit 1,845,920 12 Seattle-Tacoma 1,818,900 13 Phoenix 1,812,040 14 Tampa – St. Petersburg 1,806,560 15 Minneapolis – St.Paul 1,728,050 16 Miami-Ft.Lauderdale 1,621,130 17 Denver 1,566,460 18 Cleveland-Akron 1,485,140 19 Orlando-Daytona Beach 1,453,170 20 Sacramento-Stockton-Modesto 1,387,710 21 St.Louis 1,243,490 22 Portland, OR 1,182,180 23 Pittsburgh 1,165,740 24 Raleigh-Durham 1,150,350 25 Charlotte 1,136,420 26 Indianapolis 1,089,700 27 Baltimore 1,085,070 28 San Diego 1,075,120 29 Nashville 1,014,910 30 Hartford – New Haven 996,550 31 Kansas City 931,320 32 Columbus, OH 930,460 33 Salt Lake City 917,370 34 Milwaukee 902,190 35 Cincinnati 897,890 36 San Antonio 881,050 37 Greenville-Spartanville-Asheville 846,030 38 West Palm Beach-Ft. Pierce 794,310 39 Grand Rapids – Kalamazoo 720,150 40 Las Vegas 718,990 41 Oklahoma City 718,770 42 Birmingham 717,530 43 Harrisburg-Lancaster-Lebanon-York 716,990 44 Norfolk – Portsmouth – Newport News 709,730 45 Austin 705,280 46 Greensboro – High Point 695,100 47 Albuquerque – Santa Fe 691,450 48 Louisville 670,880 49 Memphis 662,830 50 Jacksonville 659,170 51 New Orleans 641,550 52 Buffalo 632,150 53 Providence – New Bedford 606,400 54 Wilkes Barre – Scranton 581,020 55 Fresno – Visalia 576,820 56 Little Rock – Pine Bluff 561,760 57 Richmond – Petersburg 553,390 58 Albany – Schenectady – Troy 540,050 59 Tulsa 526,960 60 Mobile – Pensacola – Ft. Walton 525,990 61 Knoxville 520,890 62 Ft. Myers – Naples 502,050 63 Dayton 498,270 64 Lexington 485,630 65 Charleston – Huntington 455,490 66 Wichita – Hutchinson 450,300 67 Flint – Saginaw – Bay City 446,010 68 Roanoke – Lynchburg 445,470 69 Green Bay – Appleton 441,800 70 Tucson 438,440 71 Honolulu 437,790 72 Des Moines – Ames 427,860 73 Spokane 420,640 74 Springfield, MO 414,570 75 Omaha 414,060 76 Toledo 409,550 77 Columbia, SC 398,510 78 Rochester, NY 395,680 79 Huntsville – Decatur, FL 390,590 80 Portland – Auburn, ME 389,530 81 Paducah – Cape Girard 388,340 82 Shreveport 384,410 83 Champaign – Springfield – Decatur 378,720 84 Syracuse 377,550 85 Madison 376,670 86 Harlingen – McAllen 364,160 87 Chattanooga 353,710 88 Waco – Temple – Bryan 349,540 89 Colorado Springs – Pueblo 343,990 90 Cedar Rapids – Waterloo – Dublin 342,610 91 El Paso 339,130 92 Savannah 334,750 93 Jackson, MS 331,500 94 Baton Rouge 329,620 95 South Bend – Elkhart 319,860 96 Tri-Cities (TN-VA) 319,060 97 Burlington – Plattsburgh 316,910 98 Charleston, SC 316,080 99 Davenport – R. Island – Moline 303,800 100 Greenville – Washington 303,280 101 Ft. Smith – Springfield 297,590 102 Johnstown – Altoona 288,100 103 Myrtle Beach – Florence 285,550 104 Evansville 284,040 105 Lincoln – Hastings 276,790 106 Talahasseee – Thomasville 273,120 107 Tyler – Longview 268,150 108 Reno 265,600 109 Ft. Wayne 265,390 110 Youngstown 260,000 111 Boise 259,090 112 Sioux Falls 261,530 113 Augusta – Aiken 257,730 114 Springfield – Holyoke 252,950 115 Lansing 251,140 116 Peoria – Bloomington 244,050 117 Fargo – Valley City 243,890 118 Montgomery – Selma 241,930 119 Traverse City – Cadillac 241,800 120 Macon 241,170 121 Eugene 235,570 t-122 Santa Barbara – San Luis Obispo 231,950 t-122 Yakima – Pasco – Richland – Kennewick 231,950 124 Lafayette, LA 229,320 125 Monterey – Salinas 224,240 126 Bakersfield 221,740 127 Columbus, GA 216,920 128 La Crosse – Eau Claire 211,670 129 Corpus Christi 203,730 130 Amarillo 197,110 131 Chico – Redding 191,500 132 Wilmington 188,420 133 Columbus – Tupelo 184,990 134 Wausau – Rhinelander 179,450 135 Rockford 179,240 136 Topeka 176,160 137 Monroe – El Dorado 175,960 138 Columbia – Jefferson City 173,640 139 Duluth – Superior 169,610 140 Medford – Klamath Falls 167,820 141 Beaumont – Port Arthur 167,110 142 Lubbock 159,840 143 Wichita Falls – Lawton 158,500 144 Salisbury 157,830 145 Anchorage 156,280 146 Erie 155,190 147 Sioux City 154,830 148 Palm Springs 154,560 149 Joplin – Pittsburg 151,200 150 Albany, GA 150,110 151 Minot – Bismarck 150,000 152 Odessa – Midland 147,730 153 Rochester – Mason City – Austin 143,330 154 Terre Haute 139,600 155 Bangor 138,040 156 Bluefield – Beckley – Oak Hill 134,410 157 Binghampton 133,420 158 Wheeling – Steubenville 130,110 159 Panama City 129,390 160 Biloxi – Gulfport 128,300 161 Sherman – Ada 126,930 162 Idaho Falls – Pocatello 125,710 163 Gainesville 123,430 164 Abilene – Sweetwater 114,080 165 Yuma – El Centro 113,230 166 Missoula 113,010 167 Hattiesburg – Laurel 109,950 168 Billings 109,730 169 Dothan 107,110 170 Clarksburg – Weston 106,480 171 Quincy – Hannibal – Keokuk 103,520 172 Utica 102,890 173 Rapid City 98,020 174 Elmira – Corning 95,530 175 Lake Charles 94,610 176 Jackson, TN 93,090 177 Watertown 92,590 178 Harrisonburg 90,260 179 Alexandria, LA 89,280 180 Marquette 84,640 181 Jonesboro 80,740 182 Bowling Green 78,780 183 Charlottesville 74,340 184 Laredo 72,590 185 Grand Junction – Montrose 70,580 186 Meridian 68,860 187 Butte – Bozeman 67,180 188 Greenwood – Greenville 66,410 189 Lafayette, IN 66,240 190 Great Falls 65,930 191 Twin Falls 64,100 192 Bend, OR 62,950 193 Parkersburg 62,620 194 Eureka 59,610 195 Cheyenne – Scottsbluff 56,350 196 San Angelo 55,820 197 Casper – Riverton 55,270 198 Mankato 52,530 199 Lima 51,240 200 Ottumwa – Kirksville 46,730 201 St. Joseph 46,180 202 Fairbanks 37,920 203 Zanesville 32,940 204 Victoria 31,560 205 Presque Isle 29,250 206 Helena 28,260 207 Juneau 26,320 208 Alpena 16,910 209 North Platte 14,720 210 Glendive 4,050

* These are Nielsen estimates of local television market sizes updated as of September 1, 2012

What are Designated Market Areas (DMA)? A Designated Market Area (DMA) is a geographic area defined by Nielsen that makes up a particular television market. These counties comprise the major viewing audience for the television stations located in their particular metropolitan area. For the most part, the metropolitan areas correspond to the standard metropolitan statistical areas defined by the Federal Government Office of Management and Budget. The Designated Market Areas (DMA’s) do not overlap, and every county in the United States belongs to only one Designated Market Area. Designated Market Areas are used in the evaluation of audience data as well as in the planning and buying of media.





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