BHUBANESWAR: Chief minister Naveen Patnaik on Thursday launched digital campaign for the Nabakalebara by launching a website (www.nabakalebara.gov.in) with mobile application.Through the website, the government is planning massive campaign of the grand religious festival on social media platforms: Facebook, Twitter, Youtube and Google Plus platforms."The objective of the digital campaign is to make Nabakalebara a 'world event'. We are targeting to reach out to over 2 crore people through the website," said IT minister Pranab Prakash Das.The website will have details situals of Nabakalebara, story of Daru Bramha, role of the sevayats (servitors), about Sreekshetra (Puri), about the sibling deities, tourism and culture, communication and accommodation facilities to Puri, said an official statement.It will also have features like Twitter speak, videos and photos on Nabakalebara.This campaign aims at improving the tourist engagement, enhance the service offerings and to maintain the visitor profile during the future events.The mobile application will have the following features: Factoids, schedule, maps, helpline number, utilities such as banks, police stations, hospitals, tourist spots, books and gallery, sources said.