So, yes, plenty of sex is going on in Israel — especially among religious Jews. The Post interviewed Rabbi Shmuley Boteach, who explained:

People misunderstand Orthodox Jews, in that they believe that they have sex through a sheet with a hole in the middle, that Orthodoxy is profoundly prudish. Nothing can be further from the truth [...] Orthodoxy is profoundly passionate. Orthodox couples have great sex lives, they’re encouraged to. . . . Anyone who portrays Orthodoxy in a different light and . . . believes that Orthodoxy encourages sexual repression really knows nothing about the Jewish religion.

Recall, also, that in 2011, Tel Aviv was named the world's best gay city. And Wet happens to be a popular product in the gay community, having been ranked by various publications as some of the best, safest and most popular among gay men. Kosher certification could be a plus for gay Jewish men and perhaps foster brand loyalty among those who already use it.

Finally, in case you're wondering about the dietary aspect: there is a line of flavored Wet lubricants, though it's unclear if the 95% of the line certified kosher includes these lubes.

Photo by Olga Danylenko via Shutterstock

This article is from the archive of our partner The Wire.