Moors compared these trends to those of other popular keywords in order to determine whether these were unique patterns. In other words, were people just searching for more of everything over time, or were they specifically searching more for information on polyamory and open relationships? The results supported the idea that this was indeed a unique pattern.

These findings suggest that Americans are increasingly interested in learning about certain departures from monogamy—specifically, polyamory and open relationships. Whether this means people want to practice them (versus just learn about them) is a different question that these data cannot answer, though.

Also, we can’t say based on these data who exactly has become more interested in CNM. Is it limited to certain subsets of the population, or is the interest broad-based? We need more research to know.

Either way, it's clear that interest in learning about relationship diversity and variations on monogamy is on the rise in the United States.

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