I personally think that the general public deserves to make up their own mind on what beer and brands they want to support with their hard-earned money. Most "craft" beer drinkers are choosing to buy their beers based on flavor and taste, but also because they like to support small businesses, often ones based in their own community. My main problem with the brands that the Brewers Association called out as "faux crafty", brands like MillerCoors’ Blue Moon or A-B’s Shock Top, is that the consumer is often confused as to who the true brewer of the brand is. But the same can be said of a lot of the "craft" beers on the shelf in your local Kroger, that are solely contract-brewed at big facilities like City Brewery’s plants in Wisconsin and now in Memphis.