The coronavirus epidemic hasn't just slammed the brakes on the economy — it's also upending some critical new-model launches.

Automakers are having to rethink the carefully orchestrated go-to-market strategies for several key models.

Market launches will be impacted for the next 12 months, Tyson Jominy, vice president of the Power Information Network at J.D. Power, told Automotive News.

"We have this incredible mismatch of vehicle supply to demand," Jominy said. "It's going to take some time for that to balance out."

Last week, electric-vehicle startup Polestar announced the start of production in Luqiao, China, of its Polestar 2 electric fastback, a model the company has been waiting for to substantiate the young brand and take on Tesla's Model 3.