“When we look at the way people in 2019 engage with sports and when they attend a baseball game, the way in which they want to interact, it’s so different than it was even five years ago, and way different than it was whenever season-ticket models were created,” said Greg Bader, Orioles vice president of communications and marketing. “People have been able to really personalize their experience, and that’s a huge part of today’s consumer, as well, is the personalization.