Ronnie Fieg made his name a decade ago via limited edition sneakers and rereleases that got sneaker fans to line up in front of his then-small storefront, as if the kicks were being given away for free (they were not). Word of Kith as a new school sneaker mecca soon spread—and then spread some more—to the point that the company now has outposts in New York, Miami, and Los Angeles. Meanwhile, Fieg has become a multitasking collaborator to rival Virgil Abloh's output; In the past year he's worked on full collections with Moncler, Adidas, and even LeBron James. Never one to slow down, this week comes the latest and largest offering: EEA. The "EEA" collection (Element Exploration Agency) is a massive five-brand multi-pronged drop that includes a Tumi carry-on bag ($1,295), Oakley Razorblade sunglasses ($225), Columbia outerwear ($325), a G-Shock 6900 watch ($195), and three pairs of Adidas sneakers ($80-$180) (the latter of which lead ultimately to one of the coolest hiking sneakers we've seen this year).

EEA was inspired by an Instagram-friendly locale on par with one of Fieg's limited edition sneakers: Amangiri. The luxury hotel in the heart of Utah is surrounded by picturesque canyons, and it served as the ideal creative touchpoint for Fieg. The three color stories across the lineup were inspired by the canyon's core elements Rain, Wind, and Sun. (Though at Amangiri, you're just as likely to encounter a poolside cocktail and massage.) And it's the combination of luxury and functional outdoor gear that's really at the heart of EEA. The waterproof jackets, cargo pants, and wraparound sunglasses all have their place on an outdoor run or hike, but with the Kith name and literal tags attached, they're instantly elevated to must-have status. We rang up Fieg to talk about the collection, his never-ending project lineup, and how he hopes customers experience Kith's slew of products.

Kith EEA is available Friday, March 30 at Kith. See below for a full price list for the collection.

GQ: You're a dude from New York City and a lot of your collections are inspired by that lifestyle. What lead to the outdoor inspiration for EEA?

It all started with asking ourselves what our next experiential moment would be [for myself and friends of the brand]. We wanted to use product as a way to bring together things we enjoy—fun things. So it started off with the setting, and once we figured out where it was [at Amangiri], we wanted to do it in the most premium way possible. And Amangiri is probably is probably the best hotel in the country, so we designed everything off of that moment.

What's Amangiri like? Most people buying the collection probably won't ever get to go there.

It's one of the wonders of the world. Being in that setting, it's like, the most calm setting, but it's also wildlife. You're in the middle of the canyons, and it's one of the most surreal experiences. It's pitch silent and pitch dark. The stars are crazy, and during the day the visuals are things I'll never forget. I wanted to tie in that emotion to the product.

Kith x Columbia Santa Ana "Exploration" Windbreaker, $185 Kith x Columbia Rolltop "Exploration" backpack, $150

Can you break down the collection for us and the three bright color palettes that make up the sub-groups?

EEA stands for "Element Exploration Agency," and it's basically a part two to Superstorm Intelligence Team, which is what we did in Aspen about a year and a half ago. The idea behind it is, when you're on a mountain doing these activities, it's fun. So we wanted the collection to be fun. Columbia's products are taken seriously because they're performance driven, but it wouldn't fit if we did something stealthy. You're white water rafting, and mountain climbing, and trail running—these activities deserve a colorful story.