Last year, McDonald's received a wave of backlash after flipping its iconic Golden Arches from an 'M' to a 'W' for International Women's Day. While meant to "honor the extraordinary accomplishments of women everywhere and especially in our restaurants," many questioned why larger changes weren't happening to better support women within the corporation.

This year, McDonald's is extending its efforts by launching the Better Together: Gender Balance and Diversity strategy. Yes, the arches are being flipped once again, but this time it's largely contained to LinkedIn, where the brand's photo shows a flipped arch and the hashtag #BetterTogether. "Last year, we flipped our Golden Arches for INTERNATIONAL WOMEN'S DAY (MARCH 8). This year, we are looking at the role that we want to play in the years to come," McDonald's wrote.

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As part of the new initiative, McDonald's aims to "improve the representation of women at all levels of McDonald’s, achieve gender equality in career advancement, and champion the impact of women on the business" by 2023. Right now, 30 percent of McDonald’s Officer positions and 41 percent of staff positions at the director level and above are held by women globally. In the U.S., 60 percent of all Restaurant Managers are women.

The company is also launching a "Women in Tech" initiative within its existing Archways to Opportunity tuition assistance program. The initiative encourages women to pursue studies in data science, cyber security, artificial intelligence, and more.

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Our new Gender Balance & Diversity strategy highlights 4 pillars that aim to improve representation of women at McDonald’s, enhance gender equality in career advancement, and championing the impact of women on the business: https://t.co/TNODI1Gblk #BalanceForBetter pic.twitter.com/p70sg1Z3bB — McDonald's Corporation (@McDonaldsCorp) March 8, 2019

Madison Flager Lifestyle Editor Madison Flager is the Lifestyle Editor at Delish.com; she covers food news and trends, travel-worthy food experiences, and the products you need in your kitchen right now.

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