When the folks in charge at Little Caesars devised this little marketing ploy they probably never thought they would have to put their literal money where their mouth is:

Heading into Virginia’s game against UMBC, No. 1 seeds were 135-0 against No. 16s in the first round of the NCAA tournament. There was no reason to think a massive upset would occur because it never has and teams rarely even get scared.

Then the ball tipped and Virginia had one of the worst nights in NCAA tournament history.

But the Cavs’ loss is all of our gain, because now we all get free pizza. The fine print on the deal:

If the Conditional Event takes place, Sponsor will give away one (1) $5 HOT-N-READY Lunch Combo (“Promotional Item”), which includes four (4) slices of DEEP!DEEP!TM Dish pepperoni pizza and a 20 ounce Pepsi product, on April 2, 2018 (“Promotion Day”) to each family (defined below) who comes into a Participating Store (defined below) between 11:30 a.m. and 1:00 p.m. (local time) and mentions this offer at the check-out counter. Offer good during each Participating Store’s 11:30 a.m. to 1:00 p.m. window on April 2, 2018 or while supplies last, whichever occurs first. Offer expires and will not be redeemable after 1:00 p.m. (local time) (or while supplies last) on April 2, 2018. TO QUALIFY, YOU MUST PLACE YOUR ORDER NO LATER THAN 1:00 P.M. (LOCAL TIME). IF YOU PLACE YOUR ORDER AFTERWARDS, EVEN IF YOU WERE IN LINE AT 1:00 P.M. (LOCAL TIME), THE OFFER WILL HAVE EXPIRED AND WILL NOT BE FULFILLED.

So if you’re around a Little Caesars around lunchtime April 2, then I hope you’re hungry. Lunch is on the house.