CarShare HFX unveiled a new company name, logo, and website on Tuesday — as well as a slew of new hybrid vehicles being added to their fleet.

The newly-dubbed CarShare Atlantic has nearly doubled the number of hybrid Toyota Prius Cs available for users of the service. The new services and vehicles are meant to better serve their 1,100 members in Halifax, the company said.

President Pam Cooley said the adding 10 new cars will also help meet the demand experienced during the summer months.

The name and logo change is "an invitation to the cities and towns of the Atlantic region" to adopt the service.

"It's always been my original intent to go as a regional approach to mobility," she said.

The last time the company expanded its fleet was in July of last year.

New partnerships

Users pay an hourly or daily fee to use the vehicles, on top of their subscription fee. Users are also responsible for paying mileage.

Today's announcement highlighted a new partnership with Montreal-based car-sharing company Communauto.

Company president Pam Cooley said it was always her intention to expand the service beyond Nova Scotia's borders. (CBC)

"We use their technology, we use their reservation system," Cooley said.

This partnership lets Atlantic users access vehicles from Sherbrooke, Que., to Paris, France, without subscribing to another service.

'We value it as a family'

Brad Dykema and his family have been using CarShare for five years.

"I love seeing CarShare succeed. It's important to me as an urban service. We value it as a family, it lets us choose to live without owning a car," Dykema said.

Dykema says more cars in the fleet takes some pressure off when it comes to reserving a vehicle. He's happy about the new cars being hybrids as well.

"Decreasing our environmental footprint is one of the reasons we joined CarShare."

CarShare Atlantic is now reaching out to real estate and business developers to provide parking places for their vehicles.

The company also has a long-term plan to make all their vehicles hybrids.