Haryana plant has capacity to produce 1.5 million phones

Mobiistar, a Vietnamese smartphone brand, will start exporting Made in India phones to Gulf Cooperation Council (GCC) countries from this year, said a top official.

“We are currently producing and selling our mobile phones in India,” Carl Ngo, global CEO and co-founder, Mobiistar.

“From day one, we are producing mobile phones at our Bawal plant in Haryana. It has a capacity to produce 1.5 million phones per annum.

“As we are a new entrant, currently our production numbers are limited. But, it is growing. Since August 2018, we have been posting 20% growth month-on-month. We will start exporting to GCC countries from this year onwards,” he said.

To be trend spotter

On strategy, he said though there were many Chinese and other smartphone makers in the country, they produced phones based on customers’ needs and feedback. “We want to be a trend spotter rather than trend setter,” he said.

Mr. Ngo said their aim was to be ranked among top five brands in India. To achieve this goal, it was producing and selling smartphones under ₹10,000, which was a mass market.

“We are almost there. We have 32,000 mutli-brand outlets in the country, in which we are having close to 5% market share,” he said.

“We also changed our strategy from offering our products only through online to offline too.

Today, we sell only two products through online and seven through offline. Right now, offline accounts for nearly 90% of our sales and we don’t wish to discontinue online,” he added.