

Blog advertising company Chitika has conducted an interesting analysis that compares the value of Digg traffic versus Google traffic. Chitika’s Co-Founder and CTO, Alden DoRosario, logged data over a 31-day period in which he claims over a billion ad impressions occurred. DoRosario’s results? “Digg traffic is more than 3 times less likely to click on an Ad than Google traffic. Publishers who talk about Diggable topics like Apple, Games, Linux, etc. seemed to get Dugg a lot. This indirectly confirms the demographic profile of the classic Digg user (think college-going Internet power user).”

Translation: Reputation management within the Google index trumps paying lackeys to furiously Digg throughout the day. In other words, mostly kids Digg, everyone Googles, and—we already knew this. But hard data always helps!