This video really is fantastic.

In a new Love Has No Labels campaign, the Ad Council and the NFL teamed up to create the perfect PSA for Valentine’s Day.

The footage was taken at the Pro Bowl in Orlando, and the PSA turned the Kiss Cam into an opportunity to highlight love’s different forms over the traditional Kiss Cam.

According to the Ad Council, the video featured “real families, couples and friends across different races, religions, genders, sexualities, abilities and ages.”

It was beautifully done.