In case you don’t watch the show “Shark Tank,” it’s a reality show in which a panel of rich business tycoons judge someone’s “great idea” and have a chance to invest in it. The “contestants” have to pitch their idea to the panel and face a barrage of questions about their business plan, previous sales, concerns, etc.

Last night, one of the contestants was Ryan Naylor, the founder of Esso Watches, a product that deals with the “problem of positive ions” in our body. The watch releases negative ions, thus restoring “our body back to its natural state.”

In other words, a product that’s complete bullshit. Total pseudoscience.

Naylor was asking the investors to give him $35,000 for a 20% stake in his company. He ever “tested” the product out on one of the investors, who said she felt its power… right.

Check out the segment here (Sorry, non-Americans!):

Spoilers: Dallas Mavericks owner Mark Cuban saw right through it. When Naylor offered him a watch to try on, Cuban flat out rejected it, prompting another investor to ask him, Are you allergic to positive/negative ion stuff?

Cuban responded:

No, I’m allergic to scams. Seriously. This is not new. It’s been disproven. What you saw was the placebo effect… It’s a joke. It’s a scam . It’s not real. I’m out.

Turned out his statement made a mark on the others, too. Ultimately, no one wanted to invest in the company.

Enjoy the clip. It’s beautiful to watch 🙂

