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TORONTO — Target Canada knows it screwed up when it arrived here last year, employees admit in a new video from the mass merchant, but it’s here for the long run.

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A company videoshared in social media by president Mark Schindele carries an apologetic tone and a commitment to turn things around while putting to rest any rumours that the rival to Walmart may give up on its operations in this country.

“Certainly, we think that we have disappointed our Canadian guests,” says Damien Liddle, senior corporate counsel, echoing a promise to do better voiced by multiple employees in the two-minute clip. The internal video does not feature Mr. Schindele, a veteran operations executive who was brought in from the retailer’s U.S. executive team after the ouster of Tony Fisher from the role last month.

In one instance, a head office employee reads out a tweet from a disgruntled customer: “If you want a second chance with Canadian customers, live up to the motto. You can’t say ‘expect more’,” campus recruiter Erik Reed says, as he reads the message off of his cell phone. “Our guests are absolutely right. We have set very high expectations, they have had great experiences at our U.S. store — we want to bring that same experience here.”