Press Release:

[Ed. Disclaimer: this beer may have been made available in cans well before this press release was received in certain markets.]

(Littleton, CO) – There may be just one thing that would make Paulaner Hefe-Weizen more popular among discerning lovers of imported beer: More of it. In more places. And in cans.

With Paulaner Hefe-Weizen now available in 11.2 oz cans, aficionados can enjoy this refreshing brew at all their favorite summer venues, just as it has been part of German outdoor biergartens for over a century. No longer do fans of quality import beers have to settle for mediocre brews at picnics, outdoor concerts and barbeques. The lightweight can makes it easy to travel with an authentic Bavarian-style wheat beer on the boat, at the golf course, on the trails or at the campsite – any place where glass bottles are not an option.

Paulaner has taken old traditions and new technology to make its much-loved traditional Hefe-Weizen easy to carry in cans that are light and unbreakable – and don’t change the flavor of the beer. Cans protect the beer from the negative effects of UV light and oxygen, preserving the fresh, effervescent flavor in the outdoors.

Serious beer drinkers can also feel good about environmentally friendly cans that are easier to recycle than glass, making it possible for 40 percent of all beer cans to be made from recycled aluminum.

The authentic, original Bavarian wheat beer, Paulaner Hefe-Weizen is 65 percent wheat, 35 percent two-row barley. With its delightful Hallertau Hop nose, naturally cloudy, deep tones of gold, lively effervescence, and big spike of banana, Paulaner Hefe-Weizen is always refreshing.

Paulaner Hefe-Weizen is now available in 11.2 oz cans, packed in a unique full-color shrink-wrapped 8-pack. Because of the lighter weight of the cans, the costs for shipping are lower – a savings of $1 per pack that is passed directly to the consumer. It’s priced about the same as the Paulaner 6-pack bottles, making this beer a savvy choice for discriminating cost-conscious beer drinkers all summer long.