A BREWER has won his fight to market a beer named after the Austrian village of F**king.

The Sun reported today European Union officials originally rejected the brand "F**king Hell beer" on the grounds that it contained a swear word.

But after the brewery proved the village actually existed, officials were forced to back down.

Brewery spokesman Stefan Fellenberg said: "In German the word for a lager beer is a Helles Beer, so we have also patented the name F**king Hell, which means lager from F**king of course.

"I don't understand why the patents office think of something else. They must have dirty minds."

The village of F**king, to the north of Salzburg, close to the German border, has been in the headlines in the past, because of its unusual name.

Last year Mayor Franz Meindl complained that tourists were flocking to the village to steal the road signs.

Now it seems the village has tired of fighting its popularity and is set to cash in.

The bizarre name is understood to come from a sixth century noble called Lord Focko, with 'ing' being old German for 'family of'. The German pronunciation is different from the English.

Mr Meindl added: "I am looking forward to getting the first-crate. Until then I'm reserving judgement. But maybe it could be good for local industry."

Read about F**king Hell beer at The Sun.