50 Cent burnt his Gucci products in protest following the “blackface” controversy engulfing the company.

The rapper posted a video of himself setting one of his designer t-shirts on fire, captioning the post by vowing that he would get rid of all his branded goods.

50 Cent wrote: “I gotta get rid of all the Gucci I have at home. I’m not supporting their brand anymore.”

Another critical post read: “Yeah I’m gonna pass on Gucci, I’m giving all mine to the homeless so the right demo can wear it.”

Last week, Gucci apologised after an $890 jumper sparked outrage after hundreds of people claimed it resembles 'blackface.'

A black balaclava knit jumper which was being sold as part of the Fall Winter 2018 season covered the lower half of the face and featured a red cut-out around the mouth.

Gucci has now removed the jumper from sale and apologised after the brand faced a huge backlash on social media from people who said the design was “completely unacceptable” and offensive.

A spokesman for the luxury fashion brand said they consider diversity a “fundamental value” of the company and said they would turn this incident into a “powerful learning moment”.

Posting their apology on Twitter, Gucci said they are “fully committed to increasing diversity throughout our organisation”.