HiLynk will be the best chance businesses will ever have to understand their customers.

Statistics show that the existence of data marketplaces further emphasizes on real target market trends and the needs business have. By the end of 2017, CRM revenue overtook data management systems while by the end of 2018, estimates calculate this market to be worth over $40 billion. It’s no surprise that businesses prefer tools that allow them to manage a true relationship with each client/ user.

Individuals are also more aware of valuable their data is. They are aware that their insights as consumers, spending habits, preferences in brands, foods, clothing, etc. are extremely valuable. This also indicates the need for an ethical data extraction method that makes each user a participant in the data mining process and rewards them for their valuable information.

2018 has been coined, the year of the customer. We now have users moving from texting using traditional texting methods and switching to online instant messaging more and more. The average consumer in their majority, 80% of them to be exact, research a product before buying it and 87% do it via mobile devices very commonly visiting the social media channels of a brand or company and making decisions based on what they can find including word of mouth type referrals from other consumers.

Can Businesses Adapt?

It is clear that individuals are now more complex customers and have a much better understanding of the dynamics of the free-market and how they are valuable pieces in the implementation of the marketing/selling system. They are also appreciative of companies that use ethically obtained data from them to enhance their lives with better offers and more personalized marketing options that are based on solving their needs first and making a sale second.

Businesses now have the option to adapt, or die. The existence of HiLynk as a platform that not only unifies all of the communication and messaging features individual users crave but also allow users to be an active participant in the extraction of data for consumer research and marketers is a solution to this new challenge. Businesses now face a more logical challenge of continuing to use outdated tools that work as silos of data, without cross-platform communication or with buggy integrations at best or leveraging the HiLynk CRM module which is the closest window of communication businesses will get to understand each one of their clients and build long-lasting effective relationships by leveraging data effectively and optimizing their sales.

HiLynk is ready to lead and be at the forefront of a new way of conducting business. And a new way of rewarding people and help them take full ownership of their data.

The choice is clear for businesses and individuals. Is it clear for you?

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