NEW YORK (MarketWatch) -- Apple Inc. AAPL, +1.50% said on Monday that pre-orders for its new iPhone 4S set a record last week with more than 1 million units snatched up online in the first 24 hours. The results top the previous one-day pre-order record of 600,000, set by the new unit's predecessor, the iPhone 4. "We are blown away with the incredible customer response to iPhone 4S," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do."