Travala.com, a crypto-related travel platform, has partnered with an online travel agency giant, Booking.com. This partnership will enable the Travala platform users to book accommodation listed on Booking.com and pay with crypto.

Matt Luczynski, CEO of Travala, sees this partnership as a fantastic use case for their native token, AVA. He claims this is a huge step towards mass crypto adoption. Luczynski said this move will not only allow Travala users to access Booking.com’s services but also the listings from several other leading travel suppliers.

Travala seems to be using payment processors to be making payments in digital currencies. Basically, Booking.com has only agreed to take payment in fiat through one of these payment processors. Mainly because the company’s overall stance on crypto payment has not changed yet.

The use of a payment processor will make this Travala/Booking.com partnership less about true acceptance of digital currencies. It is more like selling a few more hotel rooms to crypto users who want to pay for such services in crypto.

The impact of this partnership on actual crypto adoption is yet to be seen. It is important to note that, the Travala users who are already into crypto are the main people to benefit since there wouldn’t be any change in user experience at Booking.com. It’s very likely that this deal might contribute less or none, to the adoption of crypto by non-crypto users.

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