Hiring a social media sitter eases the pressure to take your own selfies at locations such as Chillon Castle on Lake Geneva

Uploading the perfect holiday snap to social media has become as important to some travellers as the trip itself. Now a hotel chain is offering to do it for you.

Ibis hotels in Geneva and Zurich offer guests a “social media sitter” to take photographs of their holiday and post them to Instagram.

The service, which starts at about £70, promises to alleviate the pressure of keeping social media accounts updated and allow guests to live in the moment.

The hotel has hired Instagram celebrities to take the photos, including Sara Leutenegger, a contestant on Germany’s Next Top Model television show, Cristina Gheiceanu, a lifestyle blogger, and Sylwina, a DJ based in Zurich.

Many people, Ibis states, “have the tendency to live important moments through