Amazon has cut pricing on Apple's latest MacBook Air in what may be a bid to stay price-competitive with Best Buy's Apple Shopping Event.

Macbook Air

A MacBook Air with 128GB storage and 8GB RAM was previously $1199 but has now been cut to just $949.99. The $1,399 256 GB model has dropped to $1,149.99. Frequently these types of cuts are seen prior to new product launches, but in this instance the MacBook Air is widely considered to be mid-product cycle.

Apple MacBook Air (13-inch Retina display, 1.6GHz dual-core Intel Core i5, 128GB) - Space Gray (Latest Model)

Apple MacBook Air (13-inch Retina display, 1.6GHz dual-core Intel Core i5, 256GB) - Space Gray (Latest Model)

But wait... there's more.

If cheaper Macbook Airs don't have you excited, there's more good news for Apple fans. Amazon has also cut $50 off the price on new Apple Watches. It's the best deal we've seen on them thus far.

Apple Watch Series 4

Apple Watch has recently been making the news as sales have grown 49% YoY, making Apple Watch the most popular smart watch by a significant margin. Stock is limited and discounts may not appear in your cart until checkout.

Apple Watch Series 4 (GPS, 40mm) - Space Gray Aluminium Case with Black Sport Band

Apple Watch Series 4 (GPS, 44mm) - Space Gray Aluminium Case with Black Sport Band



Update: BestBuy and Walmart now appear to also be matching discounts on Apple Watch products.