Alright, the business model is working. With 2.5 billion (that’s right, billion) users and a market of over $116 billion in 2017, it’s safe to say you game publishers have found a cozy market niche for yourselves. But the entire economic system depends on constant growth and the need to find an answer to the question: what’s next?

Well, what’s next is BUFF and its Blockchain-based loyalty system to reward your players as they play. Don’t worry, you won’t be asked to give away free rewards to your players, that’s not was BUFF is all about. Instead, BUFF will supply your customers with a unique coin in amounts based on the amount of time they play and the achievements they unlock.

But this is a major boom for game publishers as well as gamers themselves. BUFF essentially means more business for game publishers; more people are likely to play a game that doesn’t ask them to spend cash from their wallets on in-game virtual products and existing players are incentivized to play more, generating wealth for themselves and for you.

Game publishers spend exorbitant amounts on marketing, one of the few things they must invest heavily in. But having more players who play longer and play more often drastically increases exposure time to your brand. More of the marketing work for you is done for you, either boosting the effects of your efforts or eliminating the need for some types of marketing altogether.

Buff’s market for trading in virtual goods and coins will dictate the value of in-game items based on supply and demand, leading game publishers to issue more items, effectively investing in and growing the market that provides a new revenue source to publishers. The increased cooperation between publishers that results from having one industry standard token will also generate more offerings to gamers and therefore more revenue.

But wait, haven’t similar ideas been tried before? Yes, they have. And they encountered the serious barrier of fraud committed by players who subsequently scammed publishers out of their earnings. But not this time. Because BUFF brings the power of Blockchain to the table, ensuring complete speed and security in all transactions.

And perhaps best of all, Buff is non-intrusive and technically simple to implement in almost any game, helping you take the next big step in gaming.