So, it’s an exciting time for UX designers. But it’s completely unexplored territory and this puts UX designers in a slightly uncomfortable position. They cannot fully rely on existing standards and there isn’t a wealth of research to fall back on. User behaviour with emerging tech isn’t defined. In some cases, the audience isn’t even known yet. The tech is still in its infancy, so user needs and habits are still developing. Plus, some devices such as the IoT, are waiting on industry-wide standards. This leaves UX with very basic foundations to build upon.

But it’s going to have such a huge impact on user lives, that UX needs to work with what it’s got so far. How can it go about this? A potential answer was explored at a recent #ProductTalks by Akil Benjamin, Head of Research at Comuzi.