In four days, Domino's has made four statements to the Australian Securities Exchange (and another to this newspaper) regarding chief executive Don Meij selling his stock – including in the same trading session as the company was buying its own shares – and the multiple margin loans secured against his 1.84 million remaining shares (worth $72.5 million at Wednesday's closing price of $39.39).

The pizza franchisor mopped up just 6 per cent of the DMP shares traded on Tuesday; on Monday it was 18 per cent, on Friday it was 28 per cent and on Thursday 36 per cent. Hey, sometimes shaming works!

The company's Tuesday statement remains its most telling, confirming by a process of elimination (using its own securities trading policy) that indeed Meij has been selling shares for the purpose of servicing his veritable suite of lenders, and the board pointedly stipulating that its ease with the situation relies on "the information [it] has been provided" – giving it a key out if, indeed, that information turns out to be anything less than perfect. It also reckoned there's a "prudent buffer" (the in vogue expression of FY09) between the current price Domino's is trading at and the trigger price that would hand Meij's shares over to his lending committee – each member of which we bet are total strangers to one another.

Domino's Pizza chief executive Don Meij is sure after a lot of liquidity. Jessica Hromas

So let's play Married at First Sight, but starring people who can read and write! Allison Gray, come on down! The senior risk business partner at Bendigo and Adelaide Bank signed off Meij's margin account (account number 201112160131306 in the name of Pizza People Enterprises) in March 2007. She should meet her peers: at Westpac's BT Securities David Morrissey (PPE has a current loan with it: 201201050204628), and Adrian Hanley at National Australia Bank. At NAB, Meij has three margin loans – one (201412040005706) in PPE's name and two (201412040042359 and 201504240006607) in his own.

Why operate five debt facilities – instead of one – against one asset? Well, one broker lending against a jumbo parcel of units in a single publicly traded equity is going to be conservative in rationing the cash balance he will make available against it given the concentration risk; it's called the loan to value ratio. Splitting the shares and the loans between different lenders (who don't all necessarily know about each other), you can extract a higher percentage of the assets' value in debt. But under said arrangement, Meij could also breach his multiple trigger points simultaneously – and that's a scary set of dominos.