A lot has been going wrong with Intel these days. The majority of the company’s product stack based on the 14nm node is facing severe shortages. As for the upcoming 10nm Ice Lake chips, the yields are just not good enough (yet). The solution? Deceptive marketing and misleading campaigns to coax unknowing buyers into buying their chips. Thankfully, the internet helps a great deal in exposing such false promises. A while back I had reported that Intel was misleading consumers in South East Asia, comparing the Core i3-8145U to the Ryzen 7 3700U. The former is a dual-core chip while the latter is a quad-core part with similar IPC. Comparing the two is just plain crazy.

Just when I thought I had run out of suspicious things to report, Intel is back, with yet another damning marketing claim. This time it’s even worse. The company in a press conference in China stated that the Core i5-9600KF is faster than AMD’s Ryzen 7 3800X. Yes, you heard correct. The Core i5-9600KF (a six-thread part) is being touted as a superior option than the Ryzen 7 3800X (a sixteen-thread part).

And this time, there’s no plugged-in or plugged-out performance involved and it’s widely accepted that the Ryzen 3000 CPUs with their higher thread counts and IPC destroy Intel’s 9th Gen Core offerings. So what Intel’s PR guys were thinking when coming up with these claims is beyond me.

Creds: TomsHardware

That’s not it though. Intel went a step ahead and compared the Ryzen 5 3500X to the Core i3-9350KF. At this point, it’s just getting absurd. The 3500X beats the more expensive Core i5-9400F, let alone the quad-core 9360KF.

Intel has faced a lot of criticism over the past months over their “Real-world” benchmark claims. The company’s been using the textbook definition of the term in their marketing slides, making the whole affair rather absurd.

Then just on the next slide, SYSmark happens to the best way to emulate real-world workloads. Why? My best bet is that it favors Intel hardware. Intel further claims that compute and web performance is better with Coffee Lake despite Ryzen chips beating them consistently in Kraken and Jetstream.

Better performance in games is Intel’s only remaining advantage, but that too isn’t significant enough to forego all the other drawbacks. Hell, when it comes to the budget offerings like the Ryzen 5/Core i5, the AMD chips come out on top, all the while costing less. We’ll keep you posted as this story develops.

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