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Tim Cook must be furious.

The word “outraged” — not a term normally seen in an Apple press release — was notable for its presence in the company’s statement on the iCloud naked-celebrity photo hack.

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The launch of Apple’s iPhone 6, set for Tuesday, is now less than a week away.

It’s Apple’s most important event of the year — the entire company depends on the success of the three new products Cook is going to unveil there (two iPhone 6 models and a smartwatch).

Instead of quiet excitement, Apple is in disarray because hackers have been successfully trawling iCloud for photos of naked celebrities.

Instead of savoring the first all-new product from Apple since the death of company founder Steve Jobs, Cook is watching his brand’s reputation crumble.

Instead of putting the finishing touches on his script for the big media even next week, Cook has found himself dealing with a crisis: