Brad Gushue might just be on to something. No, actually, there's no "might" about it.

Upon further review, the ten-time provincial and 2006 Olympic curling champion is most certainly , most definitely, most assuredly on to something.

A groundswell can be created on twitter these days and Gushue may have created the beginnings of a terrestrial wave with his on-line musing about having a Brier held in his hometown of St. John's, Newfoundland.

As you can see, at the posting of this column, Gushue had 371 retweets of a simple idea; bring The Brier back to The Rock for the first time since 1972. The last time Newfoundland and Labrador hosted was long before the modern era of the Canadian Men's Curling Championship. The era where bigger crowds, heartier partying (okay, that's debatable... let's say bigger party rooms) and wall to wall national television coverage have reshaped the event.

(By the way, if you'd like to see some fantastic video of the '72 Brier from the Canadian Curling Association's archives, click here)

Gushue believes curling fans from all over Canada would love to attend a Brier in St. John's. “I know the people here are hungry for it as well,” he said, just hours after returning home from the 2013 edition in Edmonton.

He's had the thought of the national men's championship returning to Newfoundland and Labrador for a while and decided to give the notion a little social media boost. In addition to the one above, another tweet about the idea garnered 172 more retweets. Gushue claims that didn't take him aback.

“I’m not surpised at all," he said of the idea's popularity. “I guarantee every draw would be packed. It’d be sold out.”

Anyone who's been to St. John's - or anywhere in Newfoundland and Labrador, really - and loves the game of curling knows this is a match made in heaven, at least from a hearts and minds point of view.

From that angle, it's an idea who's time has come. The famous friendliness of citizens of the province combined with a terrific arena and a wonderful downtown hospitality district centred around the fabled George Street (along with the excitement of putting on a beloved event that hasn't been staged there in more than forty years) all adds up to a can't miss success.

Forget needing to confine the Brier Patch to the convention centre. The whole of St. John's would almost certainly become the biggest patch in the history of the game.

“Absolutely," agreed Gushue. "It would be the most unique Brier that you could have. There are so many things you could do involving George Street. You could make like an outdoor street patch. Have a couple of nights down there and really involve people in Newfoundland culture and the attractions that we have. Pub crawls and whatnot.”

Bringing The Brier to Newfoundland and Labrador would require more than just the spirit of teamwork and a romantic notion or two. There are bottom lines to spy and numbers to be crunched above them.

It's true that over the last decade and a half, The Brier has become - for the most part - a big arena show and that has been a tremendous spectacle to watch. Beyond that, those venues and markets made sense to the Canadian Curling Association from a monetary standpoint.

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