It’s free marketing.

Social media pushes content rather than requiring an automated system to promote content.

Limiting posts to a single account does not encourage growth.

Utilizing social media as an extension of a marketing strategy guarantees more viewership to posted blogs. With each share, the reach increases by the number of followers on the other side of that share. For example, a single business account may have 1000 followers. Sharing to that account will reach 1000 people, should everyone see the post. However, if one of those 1000 followers with another 2000 followers re-shares the post, the reach increases to 3000 potential views, and so on. It requires zero effort from the original poster, because other people are doing the work, and generating traffic back towards the original post. As more people return to the original posting account, these people may become followers and grow the first reach.

However, how does a business encourage others to share their posts and links? Keep reading!