SM Entertainment will be opening an official online store called “SMTOWN &STORE” on April 5!

On April 2, SM Entertainment revealed that “SMTOWN &STORE” is a global e-commerce platform in which fans can find SM artist’s albums, pictorials, goods, as well as various lifestyle products related to celebrities including beauty, fashion, and living necessities. Not only will the online store be accessible through its homepage, but from April 12, it will also be available through an app.

In particular, the online store will provide an individually customized service called “Celeb for You” in which members can first check the newest products of the celebrities they’ve selected by connecting with “SMTOWN &STORE.” SM also expects positive feedback about the “&PICK” corner that is comprised of “CELEB P!CK,” which consists of products personally suggested by SM artists, “MEDIA P!CK,” which introduces hot items from the media, and “STYLIST P!CK,” which has industry specialist stylists in charge of styling celebrities recommend trendy products.

Furthermore, there will be limited edition products that are only sold at “SMTOWN &STORE” as well as customizable items that can be created based on buyers’ individual preferences. The online store will be available in four languages including Korean, English, Japanese, and Chinese, and global fans will be able to access various products related to celebrities more easily through the store.

Ahead of the official opening, “SMTOWN &STORE” is holding an event for newly registered members that began on April 2 at 2 p.m. KST. They are also planning on having a guerrilla delivery promotion event starting on April 12 in which celebrities personally deliver to fans.

Count down to their official opening on their website here!

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