Remember ‘crazy Samsung’?

The company that stuck a huge 10x zoom lens on the Galaxy S4, made seven Gear wearables in less than three years and paid Jay-Z US$5 million so that it could release his album for free? Well, those days are over.

The Galaxy S7 heralds the dawn of a new era. Welcome to the age of ‘sensible Samsung’, a smartphone maker of dependable excellence. Its latest flagship handset is the technological equivalent of a Steven Spielberg movie: the whole thing just oozes with quality.

Granted, this is not the most exciting gadget of 2016. Compared to LG’s G5, the Galaxy S7 barely registers on the Richter scale of smartphone innovation. It looks almost identical to last year’s Galaxy S6, but has a better camera and has brought back the Galaxy S5’s water-resistance and microSD card slot.

If this all seems a bit boring to you, then fair enough. The Galaxy S7 doesn’t offer an alternative take on Apple’s pressure-sensitive 3D Touch tech or the ability to upgrade your phone with modular wizardry. This smartphone is single-minded in its pursuit of simplicity, and it’s this lack of bloat or overreach that serves it so well.

I can’t tell you to get the Galaxy S7 because it features a revolutionary new gimmick. Remember, this is a different kind of Samsung we’re dealing with. You should get the Galaxy S7 because it’s the best smartphone you can buy.