Toyota: Bullish on hydrogen

Few could argue that Toyota isn’t at the forefront of the current hydrogen mobility movement.

It’s flagship vehicle, the Mirai, is almost synonymous with the hydrogen-fuelled vehicle network today. Since its arrival in 2014, over 10,000 models of the Mirai have been sold world-wide and it remains one of only six fuel cell electric vehicle (FCEV) models in commercial production.

It’s also often this sleek saloon car that’s the subject of lavish liveries and demonstrative decals carrying an organisation’s message of clean mobility far and wide; most of us will be familiar with a high-profile publicity launch featuring a Toyota Mirai emblazoned with some sort of branding.