Coinbase will soon be allowing users to earn cryptocurrencies for completing simple tasks, an initiative that one coin is already a part of.

It can be tricky getting people to try new things. They’ve perhaps only used a certain product and, because it hasn’t given them any problems, they’re reluctant to change. However, the world of disruptive technology is all about change, but with this tough market, you can’t blame people for being a tad skeptical of a new currency.

Allowing Users to Earn Crypto

The developers of ZRX seem to know this, which is why they’re taking a different approach to get the public to adopt their coin, 0x. Fortune reports that Coinbase users will be able to earn 0x simply by taking a survey or watching a video.

While by no mean a get-rich-quick scheme (the currency is worth just over $0.30), it is a way to make people aware of the coin. The developers of the currency are having to dig into their pockets, though. By setting aside 1.6 million tokens for this initiative, they are essentially giving away more than $500,000.

However, ZRX won’t be the only currency to gain exposure. Coinbase has revealed that they plan to use this modus operandi for other cryptocurrencies as well, stating:

Traditionally, the two ways people get cryptocurrency are by mining or buying. Mining cryptocurrency typically means high setup costs and technical knowledge, while buying cryptocurrency requires disposable income to exchange for cryptocurrencies, which limits access. Earning cryptocurrency is a third option.

Coinbase Team Are Busy Bees

Speaking of earning, this ZRX initiative and any subsequent projects appear to be linked to Earn.com, a company acquired by Coinbase in 2016. The former’s business approach was to pay people in crypto for completing small marketing projects. It is reported that the business will be subsequently known as Coinbase Earn, a merger seemingly solidified by the fact that Earn.com’s CEO, Balaji Srinivasan, is now the CTO of Coinbase.

The CEO of Coinbase, Brian Armstrong, had previously said that Earn.com is “arguably one of the earliest practical blockchain applications to achieve meaningful scale.”

The exchange has also been on the news for its collaboration with the global payments platform, PayPal. BitcoinerX recently reported that Coinbase will be allowing its U.S. customers to instantly withdraw their wallet balances to their linked PayPal accounts.

Do you think that giving away virtual currency is a good way to increase awareness of a certain coin in today’s tough crypto-economic climate? Let us know in the comments below!

Images courtesy of Pixabay.