The cartoon by entertainment channel 2x2 features a child bewildered by his model of the Krestovsky Stadium, or Zenit Arena, which has been under construction since 2007.

"Does your child finish their construction sets too quickly? Don't know what to occupy them with?" the voiceover asks. "Give them Lego Zenit Arena. You won't be able to build it at the first, second and even third attempt!" It ends with: "Even your child will understand the real meaning of 'useless waste of money'."