Your brand identity is ultimately a communication tool to tell and show people who you are. Thus, it should be crafted with care and intention as part of your larger brand strategy. (Don’t have a brand strategy? Follow our step-by-step guide to create one.)

Building a strong identity is a creative challenge, but it can be a lot easier with a few useful tools, tips, and resources to help at every stage of the process. Luckily, we have them for you.

100 Tools to Build Your Brand Identity

Whether you need help finding your brand personality or want to look at awesome logos for inspiration, we’ve rounded up some of our favorite tools and resources to help you build the best brand identity possible. We also organized everything by category to help you find what you need.

(One caveat: There are a lot of tools and generators that are helpful to stimulate your creativity, especially if you’re feeling stuck. But we don’t recommend letting the robots do all the work for you. Remember that your goal is to build an original, authentic brand identity that helps you communicate with real humans.)

That said, we hope these make your life easier.

Brand Identity Inspiration & Publications

More Tools for You

We’re always eager to help people work smarter, not harder, so we hope you found these tools helpful. (BTW, if you think we missed any, let us know in the comments below.) If you’re looking for more shortcuts to do other marketing-related things, check out:

And if you need any extra help designing your own brand identity, let’s chat.