U.S. broadcasters do not want conflicts with college and pro football, which now fill prime time several nights per week and all afternoon and evening on the weekend; the baseball post-season; and the start of the fall season of entertainment programming. European and South American broadcasters do not want conflicts with soccer, which now also includes games several nights per week. With such conflicts, the OIympics would play to a fractured TV audience, making it harder to get big advertising revenues.