It was a bloody silly idea in the first place, but New Zealand's badminton world may finally have to concede that calling the national team the "Black Cocks" really is a bit too strong, the New Zealand Herald reports.

Badminton New Zealand adopted the name a year ago as "a gimmicky label to attract sponsors and fans". It worked to a degree, because the organisation was quickly innundated with cash offers from companies such as - you guessed it - condom manufacturers.

Furthermore, Badminton NZ prez Nigel Skelt confirmed: "At the recent New Zealand Open, crowds were yelling out 'c'mon the Black Cocks'. Whether the team actually adopt the name officially, they're already known as the Black Cocks."

That's as may be, but the International Badminton Federation (IBF) has decided not to take the Black Cocks lying down. Skelt admitted: "They don't want to see the game lose its composure for the want of a gimmicky name. If you're over in China and you get introduced as the Black Cocks, it raises some issues."

Ah yes, the sticky "we'd rather not entertain Black Cocks in the People's Republic of China" problem. Badminton NZ will now wait for feedback from its 27 regional associations at its November AGM before deciding on whether or not to let the Black Cocks stand. ®