HTC may have failed with its flagship efforts last year, but the mid-range One A9 heralded a new era of design for the Taiwanese manufacturer. This year, the company has its sights set firmly on the flagship market, and today we’re hearing that the new HTC One M10 could launch in the US in early May.

[related_videos title=”HTC in video:” align=”left” type=”custom” videos=”666155,652208,624837,604007,596757,596131″]The One M10 was initially expected to make its debut at MWC 2016 in ten days’ time but recent rumours first suggested, a launch in March, before the current plans for an announcement in London on April 11th leaked into the wild. Today’s rumour comes from perennial tipster evleaks, who has a long track record of accurate leaks and suggests we’ll see the M10 hit retail stores across the US around May 9th.

What the One M10 will be called however, is another question: while HTC is expected to stick with the One branding for its new flagship, the “M10” moniker is expected to make way for another, as yet unknown, moniker. The company could potentially stick with the M-branding but with the premium model for Asia – the One X9 – using the X-branding, we could yet see the company move away from the M naming convention.

The One M10 is rumoured to look similar to the One A9 and is expected to sport a 5.1-inch QHD AMOLED display and a 12MP Ultrapixel camera with Optical Image Stabilisation and laser autofocus. It will run Android 6.0.1 Marshmallow with Sense 8 on top and will be powered by a Snapdragon 820 in Europe or an unspecified MediaTek chipset if you’re in Asia.

On paper the specs list certainly sounds impressive enough to pose a real threat to devices from Samsung and LG but do you think the One M10 is enough for HTC to realise its comeback aims? What do you think the handset will be named when it launches and are you planning to buy one? Let us know your views in the comments below!