Natalia Garibott, 26, from Miami, can even rack up £4,000 for a single post and gets hundreds of marriage proposals each day.

She said: “Trusting people is tough now because Instagram followers is a form of currency that everyone wants.

“I’ve had it ruin friendships and relationships because I wouldn’t post them every day, they didn’t understand it is my business and I have a time to post paid content.

“I’ve had tough times with friends, they mainly use me for my social media, but I realised I need to be surrounded by people in the same industry as me.”