CRYSTAL PALACE announced their new shirt sponsor today - but who exactly are ManBetX?

The Premier League club signed a multi-year deal with what they describe as "an international gaming company who provide customers with sports betting and casino products".

5 New Crystal Palace boss Frank de Boer holds up a shirt with the sponsor ManBetX Credit: Getty Images

5 ManBetXs You Tube channel features models on a beach and performing fitness exercises Credit: Youtube/ManBetX

Crystal Palace's press release also describes the deal as the eighth biggest in the Premier League.

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According to their official website, ManBetX were founded in 2007, based in Malta and regulated by the United Kingdom Gambling Commission.

On the new deal with Crystal Palace, a ManBetX spokesman said: “It’s a hugely exciting time to partner with a high profile Premier League team like Crystal Palace FC.

"We’re certain Crystal Palace provides us with the platform to move to new heights and are looking forward to engaging with the Club’s ever growing fan base in the UK and worldwide."

You may have noticed we have a new shirt sponsor in @manbetxofficial.



Pre-order the 2017/18 Home Kit here: https://t.co/XVBzKhpSOo pic.twitter.com/tid7BP4GfK — Crystal Palace F.C. (@CPFC) June 26, 2017

ManBetX only launched on Twitter in January this year and their location on the social media platform is listed as the Republic of the Philippines.

Their Twitter bio describes them as a "digital sports news, evolution of media, and entertainment platform".

They also launched a YouTube channel in February of this year, but the page is filled mainly with fitness and workout videos and also 'model casting' clips.

5 A model is confronted by a pig in the sea in one of the videos Credit: YouTube/ManBetX

5 The ManBetX You Tube channel features 'model casting' videos Credit: YouTube/ManBetX

5 One video shows a model dribbling milk down herself Credit: YouTube/ManBetX

Those model casting videos feature attractive women wearing very little and performing various exercises - one of them even dribbles milk down herself.

Crystal Palace announced the arrival of their new shirt sponsor with the appointment of Frank De Boer as their new manager on Monday.

Chairman Steve Parish said: "The continued growth of our international fan base and the attraction of Premier League makes the club an attractive partner for ManBetX, and our growing reach around the world gives ManBetX an ideal platform to continue its own brand growth."