A commercial from nomore.org, an organization that seeks to end domestic violence and sexual assault, used audio from a 911 recording to help spread public awareness.

It aired live during the first break after the second quarter of the game. The recording features 911 dispatcher Keith Weisinger, who remained on the line with a victim of domestic abuse as she cleverly disguised her call for help as a pizza order.

At first Weisinger thought the call was a prank, but he continued to probe for information and confirmed she had an emergency. After checking the history of her address, he found records of multiple domestic violence calls, and sent police to her home.

Expert Analysis Kindness, reassurance to every patient builds EMS heroes Most of us in emergency services know that our work is full of the mundane, oddball happenings, a lot of gallows humor, and occasionally moments of pure heroism. Those heroic events come in many forms, and almost always we shrug off our efforts as just part of the job. In fact, the vast majority of these day-to-day heroics are never reported in mainstream media. Look at the efforts of this dispatcher responding to a disguised 911 call from a woman who was in danger, featured in a commercial seen by millions during the 2015 NFL Superbowl. Related articles Dispatcher deciphers fake pizza order in domestic abuse call

The commercial highlights their conversation at the end features the words “When it’s hard to talk it’s up to us to listen.”