When a Friend or Family Member Asks for a Phone Recommendation, What Do You Tell Them?

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The majority of us here at XDA would consider ourselves power users and Android enthusiasts. Thus, when a friend or family member has a question about which phone they should get, they usually come to us. However, this is where we all differ. While some will atomically recommend the Nexus line, others in the community will suggest an offering from Samsung or LG. When a friend or family member asks you for a phone recommendation, what do you say?