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The US technology giant Google makes a serious step in the automotive industry by partnering with the Renault-Nissan-Mitsubishi alliance. The Alliance will use the Android operating system for its media systems in potentially millions of cars sold around the world.

The car alliance, which sells more cars than any other manufacturer in the industry, chose Google as an operating system provider for its next-generation media entertainment system. This is a great victory for the Silicon Valley technology giant, which has spent more than a decade trying to retake the success it has with smartphones into the automotive industry.

The Renault-Nissan-Mitsubishi Alliance, which last year sold a total of 10.6 million vehicles worldwide, will release the new system in 2021, giving drivers better integration of Google Maps, app store, and voice activated assistant in car systems.

The move happens at a time when other automakers are reluctant to give up control of technology rivals in this area, partly because they see technology as a generator of valuable consumer information that can turn into new revenue.

Many drivers remain connected with their smartphones, preferring to use them in their car for navigation or other tasks. The automotive industry seeks to develop interfaces that are more reliable and easier to use. Many car systems are too complex.

The deal is likely to exert pressure on Alliance rivals to open their car media systems to Google or Apple.