Can Samsung’s Next Foldable Phone Be Called Galaxy Bloom?

That’s what Korean outlet Ajunews reported, showing a blurry photo of what it claims to be a new marketing image for the Bloom. The story of the outlet (which we found through SamMobile) says that at a closed-door meeting at CES, Samsung told partners that their next foldable is based on a sleek makeup and intended to appeal to female customers. In reality, the upcoming Samsung Galaxy S11 will be called the S20, according to the same article.

As ever with these reports, it is not possible to fully believe what we have seen, but the article is in line with what we have already learned about the next foldable of Samsung and the names of its upcoming flagship smartphones.

A teaser image for the Bloom matches the design of supposedly leaked handsets, and Koh reportedly told partners that the phone would use foldable glass for its display instead of a plastic polymer — a key specification that was previously suggested as well.

What’s new is the Galaxy Bloom’s name and marketing. Ajunews says Samsung needs the device to attract young ladies and says it’s easy to hold in one hand with its clamshell design. Samsung Electronics CEO DJ Koh reportedly said to one partner: “We designed Galaxy Bloom with the motif of compact powder from French cosmetics brand Lancôme.”

Samsung Galaxy Bloom hardware specs are still mostly a mystery, but Ajunews gives us two new snippets: it will be able to record 8K video, and South Korea will release a 5G version.

Other meetings news relates to Samsung’s Galaxy S line flagship. The next major smartphone of the business will not be named the Samsung Galaxy S11, as many predicted, but the Galaxy S20, perhaps as a nod to the new decade, following previous reports we’ve seen. The company will release three variants: a standard unit, a lower-spec model, and a version of “Ultra.”

Keep in mind that all of these are still rumors, but we expect to hear much more about the Galaxy S20 and the Galaxy Bloom next February 11th at Samsung’s big Unpacked event.