As beIN Sports prepares to air college sports for the first time come September, it has brought in a trio of former NFL players to be part of its studio team. Headlined by Donovan McNabb, beIN hopes to gain a foothold with viewers with a 30-minute pregame show, halftime segment and a postgame program.

McNabb is part of trio of analysts who will be in the studio with host Jeremy St. Louis. beIN will air a package of Conference USA games this season and has formed an stable of announcers to telecast its schedule.

Joining St. Louis and McNabb in the beIN Sports studio will be O.J. McDuffie and Ki-Jana Carter.

The network has announced that the games will be called by Matt Martucci, Brett Romberg and sideline reporter Jordan Daigle.

A beIN Sports exec talks about how thrilled he is to have this team assembled for Conference USA games:

“We were thrilled to acquire the rights to this stellar collegiate athletic conference, and are even more excited to now launch new, original programming to complement it,” said Yousef Al-Obaidly, Deputy CEO of beIN Media Group. “Collaborating with former college and NFL legends like McNabb, McDuffie, Carter and Romberg will truly elevate and strengthen the football coverage for fans nationwide, and beIN SPORTS is committed to providing them with access to all the live sports action they crave, when they want and where they want to watch.”

beIN Sports will start its C-USA schedule with the New Mexico-UTEP game on September 3 at 8 p.m. ET and then air nine more games through November 26.

[beIN Sports]