WHAT IS AN AIRDROP

An airdrop is a scenario where cryptocurrency coins/tokens are shared (usually for) free to users who support or ‘subscribe’ to a project as a way of creating awareness, gaining popularity and growing the community; in return users are usually required to perform small tasks on social media such as, twitter following and posting, joining a telegram group, subscribing to a YouTube channel, registering on the website etc. As stated earlier, this usually helps an upcoming project expand its reach/scope and get publicity to far reaching audiences.

OUR APPROACH

We decided to use this airdrop model instead of selling our tokens in an ICO (initial coin offering), because we received $140,000 from a Venture Capital to fund our project. This $140,000 is totally meant to be used for development, office and other expenses for the next 2 years; need I say this amount is more than enough to dot every “i” and cross every “t” as regarding the successful launching and functionality of our vision/mission.

It’s imperative to remind you of our progress so far; among other significant achievements, we’ve developed our website and are presently working on its functionality plus the development of mobile apps.

HOW ABOUT MARKETING

As for marketing, we don’t need any funding, because we got the tokens (CEN); people usually get curious, “why do you give out the tokens for free”? Well, in return, we enlarge our social media following, which is roughly worth $2/follower; realize that, every time we conduct an airdrop, it easily gets around $5000 worth of followers on our social profiles; we believe there couldn’t be any better use of CEN tokens, than building a loyal community; definitely not selling them in an ICO.

The crypto-space is filled with so many projects that raised millions from ICO, yet there doesn’t seem to be much activity on their social profiles; sometimes it appears the central goal was to conduct the ICO, while ignoring the long run goal of expanding their businesses, for which one sure way, is developing a loyal community.

As stated above, a vibrant community is a big plus for any business; it’s been said, “there is strength in numbers, how true!!!!

Some benefits accruable from having huge and active followership include:

1. Voting; It’s easy to get listed on exchanges because of the synergic effect generated.

2. Mass adoption of the project; the larger the number of people behind a project, the higher the usage.

3. Quantitative and qualitative suggestions: such projects don’t suffer lack of important ideas at any time because of the ‘multiplicity of voices’ at their disposal.

4. New members; people attract people, and somehow humans are wired to want to belong to the flow, no one likes being left out.

Here at www.centaure.io, we believe this is a more balanced approach for business establishment, consolidation, expansion and delivery.