He's Scott Hoy and he's ... signing candles. His candles. Or rather, candles that feature his face but belong to other people.

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On Nov. 4, local attorney and reluctant local celebrity Scott Hoy will sign the candles at Zandbroz Variety in downtown Sioux Falls, with a portion of the proceeds going to charity. The candle signing runs from 2 to 4 p.m., and there's a Facebook event page.

It was bound to happen, the fulfillment of a deal struck by Hoy and Zandbroz in the wake of the latest eruption of Hoy's local celebrity status.

In July, Zanbroz Variety put the local attorney on a series of prayer candles they sold with custom images of celebrities dressed up like saints. Zandbroz had six of the candles made and leaked the news on Facebook. The $14.95 candles sold out the moment the store opened the next morning.

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Hoy didn't know about the candles and seemed a little irritated to find out his celebrity was up for sale again, when he spoke to the Argus Leader about the matter. Later, he spoke with Jamie Scarbrough, Zandbroz's manager.

"What a good sport, such a nice guy," she said, remembering the conversation. "He's like, 'Don't worry about it. Nothing bad is going to happen.' "

Scarborough floated the idea of another run of candles, with some proceeds going to charity.

"We talked, and I asked him if he would be open to that, and he said he would," she said.

Hoy, of course, is nationally (in)famous for one of his ubiquitous TV ads that went a little haywire, earning a roasting by a late-night comedian in 2013. The exposure vaulted Hoy to something of a local folk hero.

Hoy previously has shown himself willing to use his celebrity and likeness to raise money for charity, once collaborating on a line of T-shirts with his image.

The candle signing is the latest collision between Hoy's fame and his and Zandbroz's willingness to direct some of the benefits to charity.

Zandbroz now has 72 candles with Hoy's likeness on them, and Scarbrough expects to sell out again. A Scott Hoy candle – with Hoy's signature – will cost $14.95, plus tax.