Tor has been accepting cryptocurrency since 2013 and added the ability to donate directly to their wallets in March 2019. Tor has engaged with the cryptocurrency community by developing relationships with enthusiasts on social media and, in return, several groups like BTCPayServer have volunteered to run fundraisers for Tor. Tor has also engaged with many cryptocurrency publications and will be featured in an upcoming podcast series with Bitcoin Magazine. Tor accepting BAT brings additional blockchain-based utility token contribution options for users, in addition to traditional cryptocurrencies.

Why Brave?

The Giving Block and Brave developed this program as a way for nonprofits to gain more direct exposure to the blockchain community. Regular ads on social media or Google aren’t able to target this community as directly. For the Brave ads campaign, we’ve seen click through rates of about 16%. That compares with an industry average of 2% for Google AdWords. Overall, the program has resulted in millions of views and hundreds of thousands of clicks.

Code to Inspire Update

Code to Inspire (CTI) became a Brave Ad Grants recipient in August of 2019 and has verified their website. Since beginning the ads, they’ve seen seen significant traffic and engagement increase because of the ad grant. Below is a snapshot of their activity for the last month.