GLENDALE, ARIZONA --- In an effort to improve relations with the Latino community in the Valley, the Arizona Coyotes announced today the formation of the club's Hispanic Advisory Board. The board will be led by Coyotes Majority Owner, Chairman and Governor Alex Meruelo, who became the first Hispanic majority owner of an NHL team on July 29, 2019.

"We are very fortunate to have Mr. Meruelo as the first Hispanic owner of an NHL team," said Coyotes President & CEO Ahron Cohen. "We finally have the right person in place to connect with the Hispanic community and build a genuine relationship. I'm very proud of the board we've assembled and look forward to working with these great business leaders to develop authentic strategies for reaching out to the Latino community. Our primary focus will be to earn their trust and get more people excited about our team and our great game."

Joining Mr. Meruelo on the Arizona Coyotes Hispanic Advisory Board are Coyotes' President & CEO Ahron Cohen, and community leaders from the Phoenix area, Northern Arizona, and Southern Arizona. The current board is comprised of members from organizations including Chicanos Por La Causa, the Arizona Hispanic Chamber of Commerce, iHeartMedia, Visit Tucson, Valle de Sol, Univision, and City of Tucson Council Member Regina Romero.

In September, the Coyotes launched three official Spanish-language social media accounts on Instagram (@LosYotes), Twitter (@LosYotes) and Facebook (@LosYotes). These platforms are home to exclusive photo, video and written content produced for Spanish speaking Arizona Coyotes fans.

In addition, to celebrate Hispanic Heritage Month, the Coyotes will hold "Noche de los Yotes" tonight (October 17) when Arizona hosts the Nashville Predators at Gila River Arena. The Coyotes will wear "Los Yotes" jerseys during warm up and the jerseys will be auctioned off to benefit the Arizona Coyotes Foundation which supports Arizona Hispanic non-profit organizations.

For Coyotes ticket information, please call 480-563-PUCK (7825) or visit ArizonaCoyotes.com.