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Nintendo is backing its biggest Wii U game of the year with a major TV advertising campaign.

Super Mario 3D World launches on November 29th, and will be backed by advertising aimed at kids, families and girls.

Nintendo will be using the TV ads to push the hardware, which has struggled for momentum so far this year. The ads will focus on the game’s major innovations, including the four-player co-operative multiplayer.

The firm will also support the title with print and social media activity.

Mario is the perfect title for families this Christmas, not only is it a title that family members of all ages will enjoy, but it’s the first multiplayer 3D Mario platformer ever,” said Nintendo UK product manager Roger Langford.

Pre-launch the focus will be on online and Facebook activity, aimed at Mario fans. We will also be launching a significant TV campaign targeted towards families and kids, highlighting the key features of the game and the Wii U hardware itself. Post-launch activity will centre around gifting via online, TV and PR.”