Initial Impressions from Diary project

Hi all, Please find attached preliminary summaries of our takeaways from the diary project. These were written just for Joel and my team so we can keep on top of the vast amount of information that's coming in, so the attached docs are really just rough drafts with a selection of representative quotes, but given the timeline upon us, Joel wants to make sure you all have access to this info. When we pull together the final report based on this and the 12 triads we conduct, the findings may seem a little different because we're learning more and refining our takeaways each time we dig into a topic. But this should give you a good initial sense of the mindset we've encountered so far. In terms of the sample, we have 40 voters from 4 different cities - Des Moines, Columbus, Orlando and Charlotte. They are all swing voters or in the case of Des Moines, caucus goers who are unsure who they will vote for in 2016. They all live in the suburbs, earn between $40-$100k and are between the ages of 25 and 64. They are predominantly white, but there is a small number of Hispanics and Af Ams included. We have a mix of education and marital status / kids. For the diary portion of the project, they each answered around 10 questions twice a week over the course of 3 weeks. We are currently in the second phase where we take 9 of the best diarists in each city and conduct 2.5 hour focus groups with three of them at a time in order to dig deeper on the issues raised in the journals. Let me know if you have any questions. Thanks, Katie Katie Connolly Vice President Benenson Strategy Group 1901 Pennsylvania Ave | 10th Floor Washington DC, 20006 O: 202-688-1771 C: 202-299-4599 www.bsgco.com<http://www.bsgco.com/> [Email Sig Logo]