On Monday, Facebook Inc. (NASDAQ:FB) confirmed the appointment of Adi Soffer Teeni as the GM and director of the company’s operations there. Soffer Teeni will assist clients with marketing in Israel in addition to leading Facebook’s commercial operations.

Soffer Teeni is also tasked with creating a team of local representatives at their Ramat Gan offices, which will closely collaborate with the Dublin, Ireland Facebook team. Soffer Teeni is 42 and has experience as the as chairman of the Israeli start-up company Ginger Software. The company created English editing software. Moreover, she was once the the managing director of B2C -888 (888.com) and CEO of the Kidum Group. She will report directly to Diego Oliva, who is Facebook’s Regional Director of central and eastern Europe.

Soffer Teeni seems elated about her new role as she recently stated:

“I am very excited to join up and lead the development of the company. Millions of people in this country use our service every day, to connect to each other and share what’s important to them. Businesses are discovering the value of being part of this discourse, whether they be brands or large, small and medium sized business. Having spent so much of my life working with consumer-facing companies, I have seen first-hand the positive impact that Facebook can have on growth, enabling them to reach precisely the audience they need to target, at home or abroad.”

Diego Oliva welcomed her by sharing, “Adi’s enthusiasm has helped businesses in Israel succeed and she understands how they can use Facebook to evolve, grow and make profits.” Facebook has conveyed that Israel provides the company with 3.9 million users, monthly. Also, the country has a high daily usage of 70%. In addition, 79% of those users access Facebook via their mobile phones. Currently, within the central and eastern European region, Facebook has 14 offices.