Shaming your customers isn't usually the best idea. But a grocery store in Vancouver is doing so—amusingly—for a good cause.

In an effort to get people to switch to resuable bags, independent grocer East West Market printed some embarrassing fake store logos on its plastic bags. Now, in addition to paying an extra 5 cents per bag, plastic-bag users must shoulder an additional, perhaps more brutal cost—the suggestion that they've just patronized Into the Weird Adult Video Emporium, Dr. Toews Wart Ointment Wholesale or Colon Care Co-Op.

The bags urge shoppers to "Avoid the shame" and "Bring a reusable bag."