Amy Winehouse and her father Mitch have reportedly begun approaching perfume manufacturers with the idea of creating a scent inspired by the singer.

The 'Valerie' star, who recently returned to the UK from an eight-month holiday in St. Lucia, is thought to have already rejected a Â£500,000 deal.

Speaking to the Daily Star, an insider said: "They want it to reflect her style with a classic smoky 1950s look and smell.

"Amy is keen to expand her brand and wants to latch on to the celeb perfumes bandwagon while she can. They know her fans love to copy her style, and her trademark fashion and beehive hair-do were last yearâ€™s must-have look.â€

However, the source added that some companies are unhappy with Winehouse's alleged reluctance to promote the product, saying: "Frankly, she doesnâ€™t look like she smells that nice, so doing some positive publicity to prove it doesnâ€™t just smell of stale booze and fags would be vital."

Other celebrities to have recently launched successful fragrances include Britney Spears, Jennifer Lopez, Kylie Minogue and Sarah Jessica Parker.

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