GRAND RAPIDS, MI -- You might try the "Call a Cab Cider," the "Phone a Friend Porter" or maybe the "Responsible Red."

They're all fake beers being promoted in the latest marketing campaign to deter drunken driving in Michigan.

Authorities with the state Office of Highway Safety Planning and various police agencies unveiled the new campaign Friday, Aug. 15 as they talked about a new round of stepped-up enforcement to catch drunken drivers and drivers who don't wear seat belts.

Perhaps fittingly, the announcement was made at a Grand Rapids bar, the Grand Woods Lounge.

The Grand Woods Lounge and up to 1,200 other bars and restaurants -- members of the Michigan Licensed Beverage Association -- are expected to display table top placards featuring the fake brews over the next few weeks.

Beers featured by the fake "Traffic Safety Brewing Company"

The "Designated Driver Dark," "Left My Keys at Home Lager," "Call a Cab Cider," "Phone a Friend Porter," "Buckle Up IPA," and "Responsible Red" all were dreamed up to highlight the campaign.

Michael Prince, director of the state OHSP office, said he hopes the placards are conversation starters at bars.

"They are kind of a creative way to drive the point home," he said.

The fake beers under the "Traffic Safety Brewing Company" will be featured in television and radio ads, billboards and other media.

Enhanced police enforcement, paying for overtime, begins today and runs through Sept. 1. The effort is funded through $650,000 in federal dollars.

About 150 police agencies are participating in the extra enforcement, which is still under the older "Drive Sober or Get Pulled Over" campaign. It also includes seat-belt enforcement zones.

E-mail John Tunison: jtunison@mlive.com and follow him on Twitter at twitter.com/johntunison