Sarah Schwab is the Senior Director of Communications for the Philadelphia Flyers. As the Director of Marketing, Sarah oversees the team’s branding, promotional, and media initiatives. Recently, her team was tasked with a huge undertaking: creating a mascot for the Flyers.

Much to her and the team’s surprise, Gritty would become an overnight internet phenomenon, generating billions of online impressions, and appearing on Good Morning America, Conan O’Brian, and Late Night with Jimmy Fallon.

Before working for the Flyers, she worked in PR and Marketing for UPenn and the National Constitution Center. Sarah got her Bachelor’s degree in Strategic and Organizational Communications from Temple University.

This episode was recorded live at the PRSA Travel and Tourism Conference, hosted by the Public Relations Society of America.

Special thanks to Pita Chip for sponsoring this week’s episode! Head to pitachipphilly.com or the Pita Chip app to place a pickup or delivery order, and use promo code PHILLYWHO to get 15% off!