This new NHL on NBC ad will air over the weekend, and it's truly flawless. Set to Minnie Riperton's Loving You, it lands in the same way their great Under Pressure ad did during last season's Stanley Cup Final.

From Johan Franzen's "beautiful" face ... to both opening and closing with Brad Marchand, of all people ... to only showing Joe Thornton from the waist up (for, you know, reasons), it's just a perfect promo for their Wednesday Night Rivalry night.