The probe into Tinder is around the app's processing of user data, transparency around the processing, as well as its track record of complying with data subject rights. | Leon Neal/Getty Images Ireland launches fresh probes into Google and Tinder The investigations are looking into the companies’ transparency and data processing.

The Irish Data Protection Commission (DPC) launched investigations Tuesday into data processing by Google and dating app Tinder.

The DPC, which already has ongoing investigations into Google, initiated a new probe into the company's processing of location data and transparency around that processing.

The probe into Tinder concerns the dating app's processing of user data and transparency around the processing, as well as its track record of complying with data subject rights.

The Tinder investigation is not a result of any complaint in particular, but from the regulator’s "monitoring complaints received from individuals in order to identify thematic and possible systemic data protection issues."

The investigation into Google stems from a series of complaints by several national consumer groups across the EU in November 2018.

Sweden’s data protection authority began its own investigation off the back of those complaints in January 2019, but passed the case onto the DPC in August after Google put its EU headquarters in Ireland.

BEUC, the European consumer rights’ organization, said it welcomed the DPC’s decision to “eventually” look into Google’s processing of location data — adding it expected the regulator to look into practices from the time of the complaints.

“This investigation should be a priority for the Irish data protection authority. As more than 14 months have passed since consumer groups first filed complaints about Google’s malpractice, it would be unacceptable for consumers who trust authorities if there were further delays,” said Monique Goyens, BEUC’s director general, adding that the “credibility” of the EU’s data protection laws, the GDPR, “is at stake.”

A Google spokesperson said the company would cooperate fully with the DPC and that it has made several changes to products in the last year to “improve the level of user transparency and control over location data.”

A spokesperson for Match Group, which owns Tinder, said: “Transparency and protecting our users’ personal data is of utmost importance to us. We are fully cooperating with the Data Protection Commission, and will continue to abide by GDPR and all applicable laws.”

This article has been updated.