Burger King is getting flame broiled by anti-gay bigots on Facebook and Twitter. From Herman Cain to the Cain and AbelÂ crowd, Burger King is under attack for unveiling its “Proud Whopper.”

Calling it a “sodomy burger” made by “Burger Queen,” anti-gay, homophobic, outraged Bible-waving social media users claiming to be Christian went on the attack almost as soon as Burger King changed its Facebook page photo to unveil its “Proud Whopper” yesterday. The billion-dollar fast food giant had introduced the burger — which is merely an ordinary Whopper wrapped in rainbow pride flag-like paper — at San Francisco’s pride parade, which it also sponsored.Â

Burger King yesterday also released a crafty video showing customers’ reactions to what is a smart marketing campaign, and apparently paid at least one LGBT blog (while not offeringÂ The New Civil Rights Movement sponsorship!) to sponsor a post advertising the campaign.

Failed former GOP presidential candidate Herman Cain weighed in:

A lot has changed at Burger King since I was part of the management team there: BK introduces ‘Gay Pride Whopper’ http://t.co/EIgqwzSEAp â€” Herman Cain (@THEHermanCain) July 2, 2014

The link goes to an article on his blog that begins:

Flaming broiled. Sigh. I can tell you for sure that when I get ready to consume my lunch, the thing I want to be thinking about is dude-on-dude action. Hold the pickles Hold the lettuce Lunch and gay sex can’t upset us!

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Meanwhile, over at Facebook, this self-styled representative of the “Straight Christian American” contingent wasn’t kind.Â

They told Burger King the Proud Whopper “saddens and sickens” them…

…and they’re headed to homophobe paradise:Â Chick-fil-A.Â

The “Proud Whopper” in the eyes of one former customer is a “sodomy burger.”

They’ll never eat at “Burger Queen”

They want a “PROUD I’M STRAIGHT” burger.

They’re opposed to the “LGBT agenda,” gay people have a “perverted lifestyle,” and BK caved to “Queer Pressure!”

They can’t spell, and have a “region.” (What’s a “region”?)

They don’t want gays “crammed down” their throat.

LGBT people’s “crap in the media” makes “regular” and “ordinary” people “puke.”

All because they were “born” Christian, and because “God said ‘Homosexuality is a sin.'”

“Gay burgers”? Dude, it’s a rainbow wrapper.Â

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Â Image and screenshots via Burger King’s Facebook page