The Los Angeles Rams organization has partnered with the World Famous Laugh Factory for a new, interesting way to connect with fans.

In their press release, the Rams discussed details of their partnership:

Laugh Factory’s comedians will create Rams-themed content that will live exclusively on the Rams social and digital channels and be presented by AT&T, as well as stadium video boards. These Laugh Factory-L.A. Rams collaborations will debut at the beginning of the NFL season.

Another aspect of the partnership is the Laugh Factory will now allow folks with season tickets to enter the comedy club at no additional charge.

This partnership will debut at the beginning of the upcoming football season. Rams offensive lineman Jamon Brown starred, with brilliant comedic timing, in the promotional video.