What you wish to understand regarding Apple's iPhone eleven eventDespite a year of slumping iPhone sales, Apple selected to mostly persist with its smartphone playbook with new models proclaimed at a closely watched press event on Tuesday.Apple (AAPL) disclosed 2 high-end iPhones -- the iPhone eleven professional and 11 professional goop -- with four-figure value tags, in addition as a less expensive iPhone eleven. The models replaced the equally priced iPhone XS, XS goop and XR, severally.In typical Apple fashion, the corporate compete up enhancements to the battery life, camera system and hardware underneath the hood of the new phones. however on the surface, the new iPhones don't look radically totally different than the previous year.The iPhone eleven professional Associate in Nursingd iPhone 11 professional goop models feature an improved camera system, with 3 cameras on the rear of the phone, and higher battery life than previous models. Apple says the iPhone eleven professional can last four hours longer than the iPhone XS and also the iPhone 11 professional goop will last 5 hours longer than the iPhone XS goop.Apple chief executive officer Tim Cook referred to as the professional models "the most powerful and most advanced iPhones we've ever engineered, with a surprising style." and also the company is asking customers to pay for them.The iPhone eleven professional and and also the iPhone 11 professional goop can begin at $999 and $1,099, severally -- identical as what Apple charged for the previous iPhone XS and iPhone XS goopThe decision to carry tight to those costs comes as Apple's iPhone business has full-fledged double-digit proportion sales declines in every of the last 3 quarters. the corporate is competitive with customers taking longer to upgrade and a trade war denting demand in China, once one among its most promising markets.Perhaps during a nod to those market challenges, Apple did create some valuation tweaks. The iPhone eleven, with a dual-camera system, can begin at $699, slightly but the $749 entry value for the previous year's iPhone XR.The new iPhones are going to be offered for pre-order on Friday and proceed sale in stores on September twenty.In addition to the new iPhone lineup, Apple disclosed a replacement seventh generation iPad at the event Tuesday, with a bigger ten.2-inch tissue layer show and a tag beginning at $329. The previous model had a nine.7-inch screen.The company conjointly proclaimed the Apple Watch Series five, Associate in Nursing updated version of its smartwatch with an always-on show. With this feature, the watch face is often visible, instead of requiring the user to lift his or her gliding joint. The Series five watch starts at $399, or $499 with cellular.As with the iPhone eleven, Apple seemed to bow to a lot of price-conscious customers by saying that the Series three Apple Watch, Associate in Nursing earlier version, can currently retail for simply $199.In what may be a symptom of Apple's shifting focus, the corporate started out its event by that specialize in subscription services, a product space it's more and more looking on to grow revenue and offset sales declines in its core iPhone business.Apple disclosed valuation and extra details for Apple Arcade, its vice subscription product, and Apple TV+, a replacement streaming service for original shows and films. Apple Arcade and Apple TV+ can every value $4.99 a month.