His name is Rico Beard, and he has become a cult hero among Rutgers fans this weekend. He went on his radio show -- in July -- and predicted that Michigan would come to Piscataway during the season and lose.

And he was ridiculed.

Mercilessly.

"RUTGERS?" his co-host says he and the other panelists cackle.

Beard, co-host of the "The Ryan and Rico Show" on Detroit Sports 105.1, has to steal the microphone of another panelist so he can explain himself, in which he (rightly) points out how the Wolverines had struggled on the road under Brady Hoke and (rightly) predicts that the atmosphere at High Point Solutions Stadium would be incredible.

"If you can listen to me, there's a method to the madness," he said. "Michigan struggles on the road and it's a night game. Teams play up, they get amped up for night games. Michigan has struggled. Look at all the games they've lost, it's been on the road."

In case you're wondering who beard is, here's his radio bio:

So forget Katy Perry, who picked Ole Miss to beat Alabama and then chugged a beer in Oxford, Miss., bar to celebrate. #RicoKnows became a thing (sorta) among Rutgers fans who were glad somebody respected him.