"What it's going to do is really give people a chance to participate and give back in their own way for whatever amount that they can to be able to contribute to relief efforts from some great organizations -- six national organizations -- that will be getting 100 percent of the funds," Goodell said. "That's real important for us to support the work that they're doing. And this is an opportunity for everyone to be able to enjoy and NFL event but also be able to make sure that it's going to a really great cause."