This week is feeling like a hustle kind of week.

So I’m taking some inspiration from some of the people around me who are focusing their efforts on something I’m defining as ‘educated execution’ — quick reactions and base line strategies to get you off the mark and into the initial creation process.

Educated execution is all about using what you instinctively know from years at your job or trained expertise and applying it directly into an execution that holds some element of risk. Gut feel, but only when your gut has worked the yards. Some of the best decisions have been made by educated executions, and this week’s articles showcase the best.

This is one of my favourite reads this week. ‘Lessons from making a sh*t app’ highlights the need in the software world to get things out and live BEFORE they’re perfect. Sacrifice features to get something in market and start getting feedback on it straight away. We’re often so caught up in stakeholder management, cramming the entire website experience into an app, and scared that people will think we’ve failed, that we over plan, over strategise, and over invest instead of just building an MVP and growing naturally. Read this, do this: http://j.mp/1LdVKBw

‘Banking on Radical Honesty’ is about how a bank transformed itself into a media company, and the all-round benefits of highlighting honesty and the values they promote themselves on every day into digestible nuggets of informed content on the fly. What I love about these guys is that even though their foundations are still in the archaic traditional banking ethos, that they’ve managed to break out and redefine what it means to be valuable in their category. The question is, how can you do this for your organisation? Senior people in Aussie organisations always seem to ask “who else has done this? show me success and we’ll see what we can do”. How can you convince people to do something different if it’s never been done before? http://j.mp/1KUZtbg

Probably the biggest one today. You’ve heard about the refugee crisis happening in Europe right now, and that in most places the local Governments are struggling to provide support and housing to incoming asylum seekers. Housing refugees is critical to helping them establish themselves and integrating into their new lives. Gov’s are famously bad at doing this. So these German startup guys decide to build an Airbnb for refuges. http://www.refugees-welcome.net/ and it has absolutely taken off — the generosity of Europeans to host refugees for little to no money at all has seen refugees housed safely, reduced the load of the Government trying to find suitable housing, and more importantly put those in need in a position to rebuild. Technology for good by just getting it done: http://j.mp/1PVzPCw

And, sometimes the difference between a good marketer and a great one is their ability to follow through and execute beyond the high level thinking. Here’s a great quick read from CloudPeeps showcasing the top 15 marketers in the world you need to follow. http://j.mp/1PVArrZ

Until next week, just get it done.

Every week I send out small recaps talking about digital economies and their effect on various industries. You should sign up for it here.