Homelend AG is a Swiss/Israeli startup that develops a Blockchain technology to disrupt USD 31 trillion global mortgage industry.

The company creates a decentralized platform enabling the next generation of homebuyer mortgage financing by establishing an interface for direct interaction between borrowers, lenders and other parties involved in the mortgage value chain, by doing so, it enables mortgage crowdfunding using a peer-to-peer model with the security, transparency and automation provided by DLT technology.

The company target from the beginning was to focus on the company's founders generation need (Y generation) and that way the product was designed to enable people to help other people (p2p) to achieve one of the most basic need for a young couple which is to be able to own an home. We wanted to create a mission-driven business because we felt we are living in a period which create a housing crises for the young generation. Our main goals are:

Modernize the mortgage lending system that’s definitely in need of an update Expand opportunities for a new generation of borrowers that have either been denied access to financing or find the entire system too complicated

The disruption that Blockchain technology could potentially bring to the mortgage industry is unprecedented. A Blockchain-based mortgage solution will drastically cut the volume of paperwork, bureaucracy, middleman and costs involved in the mortgage process and we believe our solutions could really make a different in the new world eco-system.

Homelend is currently launching an ICO for raising capital to support our project. Our offering is conducting from Zug, Switzerland (a.k.a. Crypto-Valley), under the highest standards of security and trust. The crowd sale is plan to take place on September 18 with a hard cap of $30 million. Early contributors will be able to join the presale of the HMD token, starting on March 15, 2018.