Data Privacy is protected on a decentralized marketplace

It will come as no surprise that numerous online services distribute and sell their customer’s personal data. Some services do not even bother to ask, and instead choose to take user’s data covertly, whereas others force people to give up their data rights so that they can enjoy using the site. This behaviour has made many people concerned about using centralized marketplaces such as Amazon and eBay. For instance, Amazon has been known in the past to exploit user’s privacy as a means of providing certain services.

These large organizations understand just how valuable and important customer data is, and use it to their advantage. Not only do they sell customer information, but they even use it to help themselves get the upper hand against smaller sellers and competitors.

The ability to learn about your every click, page view, and purchase is a corporation’s dream. With such information, they can continuously refine their advertising and improve their market research. While this may sound harmless, note that the problem here is that there is no avoiding it. For instance, if you want to use Amazon to buy something, there is no way to do so without Amazon taking your information. What’s worse is that, even though centralized marketplaces are making a fortune on your data, they never offer any form of discounts or remuneration for to it.

People should not be accepting of this type of behaviour. The sheer amount of money and power that centralized marketplaces gain simply by selling data needs to stop; it is immoral, and it breeds distrust within the community. People should have the ability to move freely online, without the eyes of centralized marketplaces constantly prying.

Small businesses get punished

This becomes even more of an issue when you consider how disadvantaged this makes smaller businesses. While large e-commerce platforms such as Amazon regularly take customer data, in many cases they do not even let small business owners see it. In 2015, Amazon’s practices regarding data became clear. Small businesses that chose to sell on the marketplace were not given access to any useful customer information. Instead, Amazon decided to keep it and in many cases use it to disadvantage small sellers. Amazon can use the information to undercut sellers by showing competitor products from larger companies to customers.

Strangely, larger sellers also get disadvantaged by Amazon’s practices too. While a large seller can access user data, they also have to compete with Amazon. Amazon uses the data to also undercut large sellers too by advertising other products to targeted customers.

Clearly, there is only one winner in this situation: Amazon. Centralized marketplaces are routinely forcing their users to comply with their behaviour, regardless of whether they want to or not.

ApolloX changes the situation

A decentralized marketplace can easily solve the problem of data being shared. ApolloX provides a simple solution that keeps all parties happy. Customers who use ApolloX can comfortably know that they are in charge of their own data. Every piece of customer information is encrypted and then added to the blockchain. Nobody can access the contents of the information unless they have the correct encryption key, and this key is only available to the customer. Not even ApolloX will have access to this encryption key. This means that only the customer is in control, as it should always be.

ApolloX gives customers the ability to sell their data, should they wish to. This means users can make an earning off their activity. This may sound outlandish, but essentially it is how things should always have been. Customer data has always been valuable, but the end user rarely gets to profit from it. ApolloX wants to change this.

Businesses who choose to purchase data from customers can also confidently know that they will not have to compete with ApolloX in terms of advertising. Unlike Amazon, ApolloX will not actually have access to customer data, so the marketplace will not be placing malicious targeted ads which try to undercut sellers.

With the ApolloX decentralized marketplace, customers no longer have to constantly worry about how their data is being used, and businesses no longer have to worry about competing with the marketplace itself. This helps to create a fair and comfortable ecosystem which can thrive for years to come. The fact that ApolloX respects its users ensures that the environment in the marketplace is pleasant and enjoyable.

Look out for our next blog with more information on the ApolloX marketplace community.

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