Rajinikanth is the reason that there are no superheroes in India say a popular Rajinikanth joke. But this may be true and people who are fans of the Thalaivaa believe that he can achieve anything. Take a look at the music cd's business. At a time when music has gone digital and there is a huge lull in the audio cd business, come Kabali and the sales numbers have shot up.



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'For a movie release around 100 to 2000 audio cd's are recorded to be sold in retail stores. Kabali has literally shaken up that market and kicked it alive aka Rajinikanth style! As on today , 15 thousand audio CDs have been sold from music shops in the state. This is apart from the 30 million online hits the music distributors Thinkmusic have seen since the launch of the songs of the film. These include the music in Tamil, Telugu, Hindi and Malay.

When Thinkmusic decided that they will increase the number of physical cd sales because it is a Thalaivar movie, little did they think that they would have to go in for a repeat order. 'As of now the sales have crossed ten thousand and we have additional orders too, all this can happen only with Rajinikanth and nobody else, beamed Santosh Kumar, Senior manager content , Thinkmusic.

As we walked through Richie street one of the hubs of audio cd sales, we were amazed to see how the music has impacted businesses. We entered Music Enterprise, a wholesale dealer who had Kabali audio cd's stacked . 'They are just flying off the shelf. People are returning to ordinal music, a lot of times when you download music from the net it may not be clear and Rajini sir's song have to be heard with clarity. That is why I have sold close to 4000 pieces in my shop itself, said Deepak Chabria , the shop owner.

For all those who are associated with Kabali, the movie is not just a big release, every successful step from music releases to the box office release, it will turn out nothing less than a lifetime achievement award!

'After Basha, after nearly 4 years , this has been one of the biggest hits for the music of a movie that is yet to hit the screens, said Kalaipuli Thaanu, the producer of Kabali.

So who can break the Internet with his bare hands? Rajinikanth! Because there is nothing that Rajini (can't)!!!!!!