NXT has grown into a touring brand beloved by fans around the world, but WWE Chairman & CEO Vince McMahon is not entirely sold on its potential. According to Dave Meltzer in the latest Wrestling Observer Newsletter, Vince is largely not convinced NXT talent are “stars” who can draw money in WWE. Meltzer wrote:

“Vince isn’t going to step aside, but there is a lot of concern about the rigid decision making and limited viewpoint on who can be real top stars. While publicly HHH will say Vince loves NXT, the internal perception is very different, seeing it as a touring brand filled with so many guys Vince doesn’t believe are money.”

Several of NXT’s top stars have publicly stated they are in no rush to join WWE’s main roster. Back in December, NXT Champion Finn Balor stated on the Sam Roberts Wrestling Podcast, “I feel like to get quote, unquote called up to the main roster would be, maybe, like a step back for my career right [now].”

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NXT Women’s Champion Bayley echoed the same sentiment late last year, telling The Independent, “I definitely want to be a part of it but I’m not in any rush right now. NXT is so huge and we’re already doing something very special here, so if I was on the main roster right now I’d feel that I was missing out with what’s going on in NXT.”

The handling of Tyler Breeze on the main roster has been a big warning sign to NXT talent. After being a staple of NXT for years and being featured prominently on Breaking Ground, Breeze has been relegated to ‘enhancement talent’ since his debut.

Earning a spot on the main roster is still the ultimate goal of most in NXT, as it means big league money, global exposure and the fulfillment of a lifelong dream. However, it’s not without significant risk, at least under WWE’s current regime.