I approached this project with three clear goals.

To be very recognisable among other podcasts. To be able to continue the identity consistently across various platforms. To provide a sense of professionalism through high quality visuals.

I chose a strong yellow to be a standout quality within all facets of the brand, with blacks breaking up the colour with text, patterns and through duo-tone photographs. These Line Patterns come with harsh corners that provide direction and present the effect of motion and action on social media images to present more attention catching imagery on follower’s feeds.

Motion graphics such as rotoscope animations take the best moments from the sport the audience loves so dearly and shows them off in a stylised way, whilst remaining on brand and shareable.

A better look at the website can be found here: www.thefranchisetag.co.uk