The Dodge Demon is both the world’s fastest production car, and a gauntlet thrown down by Dodge, allowing the company to declare itself as the home of the “Muscle Brotherhood.” It’s a new tagline inspired by the Fast and the Furious franchise and Dodge’s new pitchman, Vin Diesel — the actor was onstage tonight at a noisy, tire smoke-filled press event to launch the Demon ahead of the start of the New York Auto Show tomorrow.

To hear Dodge’s Tim Kuniskis describe it, the Demon is meant to show that Dodge isn’t like other car companies. I’ve long said that the 707-horsepower Hellcat, launched by Dodge a few years ago, would have gotten killed off at most automakers — who needs a car with more than 700 horsepower? That’s crazy. No one should have bought it. But they kept it alive, brought it to market, and buyers flocked to Dodge showrooms. And now, they’ve done it again.

840 horsepower and 0–60 in 2.3 seconds

Look up “more” in the dictionary and you’ll find a picture of the new Demon. It has the most powerful V8 ever fit to a production car, making 840 horsepower and 770 pound-feet of torque. Dodge says it has the hardest launch of any production car, pulling 1.8g off the line. Thanks to some trick suspension that shifts half a ton of weight to the back wheels for the launch, the Demon even lifts the front wheels off the ground for a Guinness-certified 2.92 feet at takeoff — another first for a production car.

You can buy the Demon without a passenger or rear seat — to save weight, and drop that quarter-mile time a little further. It also comes with barely legal, ultra-sticky 315/40R18 drag radials. Dodge calls it the world’s only “purpose-built street legal production drag car” and “a lady in the streets, but a freak in the sheets.” Really. (It’s a reference to the drag racing log sheets that drivers use to keep track of their race times.)

It runs the 0 to 60 mph in 2.3 seconds, and then onto 100 mph in a total of 5.1 seconds. Both are tops for a production car, says Dodge. And with a nod to a famous line from the first Fast and the Furious film, the Demon does the quarter mile in 9.65 seconds — here’s your 10-second car, Dom.

Perhaps the most incredible thing about the Demon is that it includes a three-year / 36,000 mile limited warranty, with five-year / 60,000-mile limited powertrain coverage. Unlike the Hellcat, the Demon is production limited, with 3,000 destined for the US and another 300 for Canada. They’ll begin hitting dealers this fall.

Pricing was not disclosed.

Photography by Jordan Golson / The Verge