Sports Business Daily's Ian Thomas was working the holiday weekend to bring you a sports business scoop: the New York Red Bulls have hired Amy Scheer - formerly NYCFC's Vice President, Marketing and Brand Development - to be the club's Chief Commercial Officer.

Scoop: @NewYorkRedBulls have hired Amy Scheer as new chief commercial officer, was VP of marketing at @NYCFC http://t.co/7KhGZ0USZI — Ian Thomas (@byIanThomas) September 8, 2015

Scheer's brief will include ticket sales, so it is timely that she has been appointed during RBNY's season-ticket renewal season.

The hire illustrates the benefit of NYCFC to the Red Bulls: it was difficult to find executive talent with experience working in MLS soccer for a New York team before Don Garber graciously created a RBNY corporate training and development scheme second NY club.

Marketing and branding are perhaps the only elements of NYCFC's debut-season activities that haven't been a laughable shambles. Indeed, despite the manifest hindrance of a poor team, shabby pitch, and increasingly fractious fan-security in-stadium relations, NYCFC's marketing efforts have somehow encouraged 18,000 people to buy season tickets (or at least to call themselves season ticket holders - if you buy a MLS "season ticket" in July, you have missed half the season).

We look forward to seeing some of that ticket sales magic in action at Red Bull Arena.

EDIT: As of 12:30 pm, Amy Scheer has been named the club's Chief Commercial Officer. Below is the full text of the team's press release on the announcement.