Well you had to know it was coming: the streaming-only plan Netflix unofficially rolled out last month is now being officially deployed. Thankfully the company opted to go with the lower of the two prices it was toying with, $7.99, which pits it squarely against Hulu Plus . However, the prices for all unlimited plans that include DVDs have jumped by at least one dollar, meaning you'll now be paying $9.99 for a one DVD at a time plan (though the $4.99, two DVDs a month offer will still give you a penny back from your Lincoln). So, it's a cheaper option for trailblazers who have abandoned physical media and a dark day for everyone else.