PepsiCo Canada has launched "Doritos Roulette," a new flavor edition in which most of the chips are nacho cheese flavored, while others are insanely hot.

Consumers are calling the chips "dangerous" and "a solid slap in the face" and hundreds of people are posting videos of themselves eating the chips on YouTube.

"Aside from the spice, these chips look and taste just like a regular Nacho Cheese Dorito," according to a review by the blog The Impulsive Buy. "So you really have no idea what you’re going to get until you pop it in your mouth."

The new flavor was launched in Canada last month. A PepsiCo Canada spokesman told us he couldn't comment on whether they would be coming to the U.S.

Here's what people are saying on Twitter.

#BurnSelfie Doritos roulette How hot are these chips! pic.twitter.com/QpwAKiMfqG — Michael Deschenes (@madwitt) June 26, 2014

Doritos Roulette don't play. They're dangerous. — dajanae. (@IamDajanae) July 3, 2014

Genius! RT @unclegrambo: RT @scottgum: They’ve just launched Doritos Roulette. Some chips in each bag are TOO SPICY. pic.twitter.com/s0iTwlvQw8 — David Aronchick (@aronchick) July 3, 2014

I regret eating too many doritos roulette chips. I practically got all the spicy ones — Paolo (@TheGreenRaptor) July 3, 2014

Do NOT try roulette Doritos unless you wanna die #deyspicey #cantdeal — Alanna Collins™ (@someAlannachick) July 3, 2014

Roulette Doritos are an adventure in a bag. That is all. — Adorkable Nurse (@LiisaTS) July 3, 2014

@agergnick bought another bag of those Roulette Doritos. You weren't kidding my mouth is on fire. #CasualSnackFoodOfTheDevil 🌋 — Adam Brown (@AdamBrown18) July 2, 2014

Just tried some Roulette Doritos and took a #BurnSelfie pic.twitter.com/Fo4zsXNXtV — Caity (@caity_tweets) July 2, 2014