Since you’ve already outlined the benefits that you provide, now is the time to figure out how to portray those benefits, and ask the prospect to continue the conversation.

The best thing to do if you’re new(er) to the email marketing field is to use templates. We’ll touch on that shortly, but first let’s go over one important thing you need to keep in mind…

Keep this in mind:

Before you start concocting your email, you need to know what you’re going to be asking for. I hope you’re not asking for an immediate sale, because that is quite unlikely… your prospects don’t even know you or your offering yet!

Think of it as a first date, you might hold hands or go in for a kiss after a bit of conversation… but you’re not asking to get married that first night! Just like a first date, your first cold email should set ground for a long, mutually beneficial relationship.

Once you’ve started a conversation with the prospect, then you can work on closing the deal. But, first things first, you need to start that conversation. Let’s look at some templates that are tried and true for cold email marketing…