Top B2B Telemarketing Statistics to be Optimistic About

First of all, would you be contented with using only one marketing channel for your B2B business?

Some lead generation strategies revolve around social media and email marketing, which continue to dominate as effective and direct means for prospect engagement. Inbound marketing presently dominates the B2B arena, and it follows that resources should be focused on this one aspect.

We can never deny the vast influences that inbound marketing techniques maintain over increased web traffic and quality B2B leads. But too often, these same businesses leave out one important component in the equation.

B2B telemarketing still occupies a compelling position in the campaign for high sales conversions. This is so because marketers are putting their faith on the numbers. Statistics point out that the direct two-way engagement that calling espouses assure better conversions.

So, it wouldn’t be a bad move to integrate telemarketing to your multi-channel marketing efforts. If you’re still not sure, then believe in these numbers.

Lead nurturing.

In terms of nurturing B2B leads, the telephone is still an effective tool among B2B enterprises. In a slideshow presentation on the impact of B2B telemarketing, SCI Sales reported that, from a sample of 200 managers, close to 90% say that calling prospects are either “effective” or “very effective.” This only outlines how reliable telecommunication channels are in lead generation and appointment setting.

Customer engagement.

In the same slide presentation, a majority of the sample agree prefer channels that encourage direct human participation. Around 28% of the participating managers say that phone calls have any value for them. The number might not be that special, but when compared to direct mail marketing (14%) and mobile marketing (2%), it has speaks a lot about the reliability and consistency of B2B telemarketing.

Conversions.

On average, cold calls for lead generation generally possess a 25% response rate. This means that 100 calls in one campaign would see more or less 25 clients picking up your message. A quarter of that number would like to discuss a potential partnership with your business. Small numbers, yes, but they demonstrate how telemarketing is still the king of the hill. The level of direct audience engagement renders B2B telemarketing more effective at converting prospects into customers than email and social media.

Cold calling is still widely practiced regardless if you are more into social media. We just can’t imagine modern marketing without the telephone. Then again, we can’t imagine B2B telemarketing without expert skills. Outsourcing your B2B telemarketing processes like lead generation and appointment setting entails a boost to your ROI.