One student told the Sportspark to “Get your act together” on social media, whilst others said they were confused the branding had ever been approved.

UEA Feminist Society criticised the leaflet’s images.

They said: “The Sportspark leaflet is rightly under scrutiny – it raises serious questions. Firstly, why did their marketing associates think it appropriate to use a photograph of a black woman to represent the most affordable membership, and a white man to represent the most expensive?

“All parts of UEA ought to be inclusive and diverse, and indeed the SU has endeavoured to make sports more accessible. The message of this leaflet is entirely contrary to these goals – it is exclusionary and reinforces offensive stereotypes of gender and race.

“UEA Feminist Society call on Sportspark management to take responsibility for the distribution of this leaflet, and to reflect on how it was approved.”

SU Activities and Opportunities Officer Cam Koosyial said: “Whilst the SportsPark have assured us that the obvious problems with this leaflet were unintentional, the research says that marketing matters- and the issue does remind us of some of the inequalities around sport and physical activity at UEA.”