The Most Expensive Perfume in the World: Morreale's Le Monde Sur Mesure

New Fragrances



In modern perfumery, the world's most expensive fragrance had been Joy Jean Patou for a while; it was formulated with expensive perfume materials and introduced to the brand's most loyal customers in America at the time of the Great Depression.

Then we heard of Clive Christian's most expensive perfume, until other ambitious perfume makers joined the vanity competition.

Just a few days ago, the new French perfume brand Morreale Paris claimed it has created the most expensive fragrance in the world, which is offered at $1.5 million.

We talked to Morreale Paris' creative director Maxime Rancon about the details. The brand belongs to Jean-Pierre Morreale, a descendant of the aristocratic family Morreale (Mont Reale) originating from Sicily but settling in France many centuries ago. Now Mr. Morreale lives both in France and Belgium and prefers to keep his private life and creativity in discretion.

In the series of pictures above, you can follow the evolution of the family crest. The helmet represented at the bottom of the two older versions of the crest is an Italian helmet. Above that, the two greyhounds symbolize aristocracy and courage, while the knight's helmet on top testifies to the rank of the family in the feudal society where they served as knights.



That they are descendants of knights hugely influenced the design of Le Monde Sur Mesure (the luxurious perfume edition); as you can see in the pictures below, the flacon is wrapped in a golden armor.





Le Monde Sur Mesure is not a perfume made of the exact same notes all of the time, but a bespoke perfume service offered to people who are ready to pay for their own exclusive perfume with a lifetime supply. The luxurious bottle can also be customized according the customer's preferences. In this article you can see three different designs, which were developed by the Digital Little design company owned by Maxime Rancon.



"Everything is made inside the house," Mr. Rancon explained, including the fragrance. As for its creator, it was Jean-Pierre Morreale who signed the fragrance, according to Mr. Rancon.

The main attraction is still the flacon:



– Offered in 3 formats: 5 Liter, 7 Liter, 10 Liter

– Offered in 3 different styles: Solid Gold, Gold + Diamonds, or Gold + Rubies

– Between 20,000 and 40,000 precious stones (diamonds/rubies) on the bottles

– Carat values ranging from 200 carats to upwards of 400 carats

– Every bottle is unique, stamped with a serial number and takes about a year to make.



Each bottle has a hidden 18-karat gold cuff surrounding the cap and is set with 750 diamonds, weighing in at 7.5 carats and surrounded by 18k gold. The cap site upon the regal base is comprised of two layers of pure 24k gold (above).





The fragrance composition for one example of the luxurious Le Monde Sur Mesure edition (which will soon be introduced at a very exclusive event in Los Angeles at the end of November 2018) consists of the following:

TOP NOTES:

Basil – India (popular in Italy) brought via the spice route to Italy

Bergamot – Italy, province of Reggio / Southern France / Ivory Coast

Grapefruit – Caribbean, Island of Barbados

Lavender – Cape Verde, Canary Islands

Lemon – Assam (North East India)

Lime – Indonesia

Mint – South of France

Neroli – Himalaya

Rosemary – Napoli

Sweet Oranges – Guilin, China MIDDLE NOTES:

Black Pepper – Vietnam

Cardamom – Forest of the western Ghats in southern India

Chamomile – Köln, Germany (water of youth)

Cinnamon – Colombo, Sri Lanka

Cloves – Madagascar

Fir Needle – Rousseloy, France

Jasmine – Himalaya (Jasmine de Grasse)

Juniper – French Alps

Lemongrass – Cambodia / Vietnam

Nutmeg – Indonesia

Roses – Roses de Mai (France)

Rosewood – Madagascar

Ylang-Ylang – Indonesia BASE NOTES:

Cedarwood – Alaska, USA

Cypress – Southern Africa

Ginger – Malaysia

Patchouli – Tamil Nadu / South India

Pine – Yakushima Forest in Japan

Sandalwood – Australia

Vanilla – Guatemala

Vetiver – India



As mentioned above, the fragrance is formulated according to the customer's wishes. So far, two fragrances have been developed, and one of them has been purchased by a Saudi royal.

The fragrance with the notes listed above will be introduced at the event in Los Angeles and is intended to become the scent of one of the most lavish multi-million dollar estates, enhancing the luxurious experience along with the fantastic view.

***

Unfolding through a three-part cinematic series directed by trendy French director Clément Oberto and produced by creative director Maxime Rancon (Digital Little), the story begins with a Joan of Arc-inspired female lead playing a young royal in the first part of the trilogy.

Morreale - Renaissance

Chapter 1, (chapter 2 to be released in the beginning of 2019):

The video was directed by Clément Oberto and features the beautiful young actress Logan Polish. The voice you hear belongs to the actress Loan Chabanol.



The series will also be the first introduction to the newest fragrance of the line affordable to the public and retailing at $300.

MORREALE PARIS for WOMEN

"Morreale Parfum for Women is a subtle blend of fantastic scents based on Pineapple, Lemon, Rosewood, Jasmine, and Bourbon Vanilla, created by JP Morreale for women of special beauty and appealing excellence." (from the press information)

MORREALE PARIS for MEN

"Morreale Parfum for Men is a refined blend of fabulous scents based on Bergamot, Jasmine, Vetiver, and White Musk created by JP Morreale for men of substance and refined taste." (from the press information)



As we learned from Mr. Rancon, two more fragrances are to be announced in the near future, and fragrances will not be the only products offered by Morreale Paris. JP Morreale is now working on a jewelry line, as well as a fashion collection.





Source: Morreale Paris Press information & Mr. Rancon interview

