Hi, everyone! Gathered data below is not huge numbers for procrastination, although hegemony of social network brands is interesting too. Firstly it reflects the basic principles of this or that network. There are a lot of articles about the perfect time for publishing, amount of posts or tweets per day, types of content, etc. That information is really useful, but I think you need to know how each social media works at overall too.

@jeffbullas: “People buy into people not companies”.

I collected information for most popular platforms: Facebook, Twitter, LinkedIn, Instagram and Pinterest. I tried to represent a real stats without my own conclusions. What does it mean? For example, someone famous research agency (I even don’t mention its name here, but it’s easy to find) says: “Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter”. Really?

This false conclusion is based on measured engagement rate of posts. But they forgot about the different of recommended amount of post for any social networks. So if you make 10 updates per day for your Instagram brand page as you do for Twitter I think your ER won’t be high. There is a great book — How to Lie with Statistics.

The right data starts…

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