Apple just launched a new ad campaign called “Behind the Mac,” featuring stories of how people are using the company’s gadgets and technology in special ways. One of the creatives featured is photographer Bruce Hall, who’s legally blind. You can watch his feature in this 1-minute ad.



Because of his visual impairment, Hall ordinarily sees the world around him looking like an impressionist painting. But capturing photos and then viewing them on his laptop allows him to revisit the things he sees and have the details come to life.

What’s more, the Santa Ana, California-based photographer uses accessibility features in his Mac to both see and edit his photos: he receives auditory descriptions of images on his screen thanks to apps like VoiceOver.

And despite his challenges, Hall has achieved a great level of success through his photography: he has been featured in international exhibits, he has published his own book (about his sons’ severe autism), and he has photos in the permanent collection of the Library of Congress.