You can always hear the play call on the field “money, money, money.”

But after the final whistle blows and the game is over, the players had better have some of that money in the bank.

On Monday, the CFL Players Association teamed up with the Enriched Academy and Dragons’ Den team of Jim Treliving and Bruce Croxon to help players manage their savings after their careers end.

Former CFL lineman Jeff Keeping — an all-star in 2013 and current CFLPA president — feels this program is huge for the players of present, future and past.

“They can use it as a tool to grow their base of knowledge around financial literacy,” said Keeping.

“And not just that, the players ... are advocates for so many different things their communities (across Canada),” Keeping said. “We think after they have this knowledge, they are going to become the next people to translate financial literacy.”

The Enriched Academy program is not about how much players make while in the league, but rather how much they spend and how much they save after their playing days are over, explained Keeping.

Treliving, owner of Boston Pizza International, and fellow Dragons’ Den member Croxon, agreed with Keeping.

“That’s exactly what it’s all about. It’s saving after and for and when you are playing the game and when you leave,” Treliving said.

“These guys are all young when they leave. It’s a very short period of time when you are playing the sport, any sport. So you have a whole big life ahead of you and have a few bucks to start out with and you don’t have a bunch of debt, (so) you are already in good shape.”

Croxon explained that “it’s a pretty short period of time (of playing ) and you have to make hay” and save for the future.

“And it should be noted that what the Players’ Association is for is to take care of their members,” said Croxon. “It’s a great example of them just doing that.”

jboland@postmedia.com