It takes a special type of person to queue up for days to get their hands on a new iPhone, and the characters at the front of the queue at the Sydney Apple Store this morning were no exception.

Radio and TV personality Merrick Watts visited the store for the TODAY Show to chat to those at the front of the line about the “most anticipated launch for an iPhone since the last launch of an iPhone seven months ago”.

“What I love most is the irony that people who can’t wait for the launch of the new phone are indeed waiting for the launch of the new phone,” Watts said.

Die-hard Apple fans wait for days to get the iPhone 7 View Gallery

After two days of waiting the boys exited the store with their new phones, all smiles. (9NEWS)

A group of young men who had been queuing outside the store since Wednesday morning, despite being in the middle of their HSC exams, said they had people mind their spots for them so they could leave and sit their tests.

When questioned about how they were going to pay for the phone they quickly pulled out wads of $100 notes.

“Apparently these boys, just 48 hours ago, were on the Gold Coast with Jarryd Hayne,” Watts quipped as the boys showed off the cash.

The young Apple fans said they were most looking forward to the iPhone 7’s improved camera – for “better Snapchat quality” – and are “personally keen for the water-resistance”.

“That is a cool feature,” one of the group said.

“It’s good to see that men who are so concerned about splash-proof and water-resistance bothered to bring an umbrella,” Watts joked to the group, who have faced heavy rain as they camped outside the store this week.

(9NEWS)

As Apple employees prepared to open the doors to customers Watts noted that the queue around the store was made up of only around 100 people.

“Which means that if these boys at the front who have been waiting for three days were just to arrive now, they would have to wait ten minutes to get the new iPhone,” he said.

Employees and fans alike cheered as the doors were opened to buyers.

Apple stores across Australia opened at 8am, with fans in NSW, Queensland, Victoria and the ACT the first in the world to get their hands on the product.

The wait may be futile for anyone lining up for the iPhone 7 Plus who did not pre-order the device, with reports the stock is low and may not be available for walk-in purchases.

Apple has been trying to keep the crowds happy by charging mobile phones and providing 24-hour free wi-fi.

In New Zealand tech company Spark has provided iPhone 7 customers with 100 robots to line up in their place.

At Spark's Auckland store 40 robots are lining up and dancing, the faces of buyers displayed on a screen on the front of the little device.

In September 2014 a customer who had lined up for days to get their hands on the iPhone 6, and was the first person to do so, accidentally dropped the phone when asked by a 9NEWS reporter to show off the shiny new device.