I currently own a 980Ti Hybrid and I didn't mind throwing money around to see if a 1080 would give me a significant performance boost. On paper, Nvidia made it look like this card was the end all be all. If you overclock a 980Ti, you're within spitting distance of a stock 1080. And that's what the Founder's Edition is: a stock reference card with a chance to "buy it early" (aka: Founder's Edition). I'm sure this isn't the first time a manufacturer released an "early adopter" premium of $100, but this is rather shady for Nvidia to pull. There are cheaper (and higher clocked) 1080s that are non-reference cards (try EVGA and MSI). Plus there's only (1) 8-pin socket for power limiting your overclocking capabilities. And that's another thing, this card heats up real fast. Which is odd considering that the power input is capped. Hold off on this card or get a non-reference version with better cooling options. You'd get more bang for your buck that route.