Detroit’s dPOP, a six-year-old commercial interior design firm, is updating its brand to reflect an emergence into product design. It is now called Pophouse.

Detroit’s dPOP, a six-year-old commercial interior design firm, is updating its brand to reflect an emergence into product design. It is now called Pophouse.

The company will use industry research, business intelligence, and design strategy to create spaces in workplaces, hospitality, and retail.

“We know that purposeful design has the ability to change the way people work, live, and interact with each other, and the elevated and refined design aesthetic of the new Pophouse brand is meant to reflect this strategic approach to design,” says Jennifer Janus, president.

The company is collaborating with Acoufelt, an acoustics company in Australia, to branch into product design. The partnership will create a line of acoustic panels that will control noise.

Pophouse has worked with General Motors Co., DTE Energy, and Delta Airlines and is working with companies in Detroit, Cleveland, and Brooklyn. Each project begins with a design narrative and is customized to clients’ needs. The design narrative is translated through every aspect of the project including finishes, space plans, custom furniture, branding, wayfinding, signage, and artwork.

“Our design thinking, experience, and industry knowledge has grown tremendously over the last six years. It has been amazing to see Pophouse evolve into the company that it is today,” says Jennifer Gilbert, founder, interior designer, and creative director. She is the wife of Dan Gilbert, founder and chairman of Quicken Loans Inc. in Detroit.

“Pophouse is proud to be located in UNESCO’s only U.S. City of Design and take part in a legacy of thoughtfully-assembled built environments. We are excited to continue applying that thinking to improving spaces throughout southeast Michigan, Cleveland, and across the country.”

The company also has welcomed Mark Ehgotz, an architectural designer, to its team as studio director. He has more than 25 years of design experience and led projects such as Common Citizen in Detroit, Plum Market in Ann Arbor, and Scottsdale Fashion Square Mall in Arizona.

“I have watched Detroit evolve and grow in so many ways throughout the last few years, specifically through a number of transformational design projects,” says Ehgotz. “I am looking forward to working with Pophouse to design many other notable spaces in the city.”

Jennifer Gilbert is a graduate of Michigan State University’s interior design program.