The American Basketball Association (ABA) announced that Elizabeth "Cissi" Sherlock has been appointed ABA Director of Diversity and will oversee several new initiatives designed to provide opportunity, inclusion and economic empowerment for minorities. "The ABA is the most diversified professional sports league in the US; diversity is at the core of our existance," stated ABA CEO Joe Newman . "In Cissi Sherlock, we have a woman who has been deeply involved in the fight against racism and the civil rights movement for decades, the perfect person to maximize the potential of several new ABA diversity programs."

Ms. Sherlock is currently the owner of Visibilitydotdot, a multi-media marketing firm and is the

Founder of the Career Opportunity Fair in Indianapolis, IN. She also operates the Annual Economic Opportunity Expo, is on the Mayor's Advisory Council for Veterans and is a member of the Veterans' Support Council. Cissi has also been a DJ, a concert promoter, and a live performer with such stars as Cameo, James Brown, Quincy Joes, War and is also Founder of Operation OpenUP Community Outreach Services, Inc.

"I am extremely honored to have this position within the ABA," added Ms Sherlock. "The ABA is truly an organization committed to making a difference in the fight against racism and providing ecomomic and educational opportunities for minorities. Initially, I will focus on launching the ABA's incredible Black History Museum and the recently announced STAR program (Stand Tall Against Racism) as well as the STAR Scholarship Program. I'll also be creating a series of minority small business expos around the country (post Covid-19). The ABA is more than just a game, it is a beacon of social justice."

For more information, email Cissi at operationopenup@gmail.com or visit www.abaliveaction.com