PIC: Fine Gael come in for criticism for this ad about a Sinn Féin candidate whose father was murdered

This seems inappropriate.

Sarah Holland, a Sinn Féin candidate based in Rathfarnham, Dublin, is the target of what some consider to be a very poorly-worded Fine Gael attack ad that suggests Sinn Féin would 'destroy' the economy and, far more strangely, 'kill' jobs.

Holland's, who is originally from Belfast, father was murdered in 2007 after a gang of local youths try to steal his van. His fatal stabbing was what prompted her to join Sinn Féin.

Fine Gael have come in for criticism for perhaps needlessly using the word 'kill' on the poster, given Holland's story.

Don't like these FG FB ads.Way too personal both to the candidate n also creepy that they know where you live #ge16 pic.twitter.com/naDIojZc6q — Alan Kinsella (@electionlit) February 13, 2016

Her father, respected by all was murdered and Fine Gael run this ad about her using the words kill and destroy. https://t.co/wIXSFzEoBk — Damïeñ Múlley ¸ (@damienmulley) February 14, 2016

Seems we have gone from 0 - 60 when it comes to American style online attack ads. Do these work in Ireland? #ge16 https://t.co/wusuBRRt4R — Bríd Murphy (@BridMurphy) February 14, 2016

Targeting FF candidates too. Using Candidates' own image material which is legally theirs. Bad form and illegal. https://t.co/mCx38TYbCg — D J Moore (@djcpmoore) February 14, 2016