Over the Rhine is about to get some new late night food options, in the form of a night market, Night Owl Market (NOM) , set up in the parking lot at the corner of Central Parkway and Main Street.

Nadia Laabs and Sally Yoon, two Procter & Gamble employees, turned their late-night frustration into a new business opportunity. When they were out late one night and could find nowhere to eat, they saw a hunger to fill a gaping hole in the downtown food market. So, they decided to try to fill it themselves.

The two first looked at the alley on Walnut Street adjacent to Nicholson's Pub, but the space was being used for the construction of the new 21c Museum Hotel. So they finally settled on the OTR location.

"At first, Sally suggested parking lots, and I hadn't really thought about it," Laabs says. "But they turned out to be the best option because they are private property, and there are a lot less regulations and permits."

After securing the parking lot for Final Friday in July, Yoon and Laabs began talking to organizers of events like the City Flea, Second Sundays on Main and the Asian Food Fest to get an idea of how to plan for the NOM. Next, they sent out surveys to test interest in the idea. After good feedback and requests for specific types of food, Laabs and Yoon began contacting vendors.

NOM is currently ranked in the top 10 for the Cincinnati Innovates contest based on public voting. If they win, Yoon and Laabs would use the money for NOM start-up costs.

NOM will be open from 10 pm - 3 am and feature up to 11 vendors, including food trucks and booths from local restaurants, complete with tables and chairs, live music and even security.

"If it's successful, we'd like to do it every weekend," Laabs says. "We definitely think there is a need and interest."

NOM is tentatively planned for every Final Friday from July until November, based on vendor interest and overall business. Check the website for the latest news.