Pornhub has made yet another move to harness emerging technology for the adult entertainment experience, this time revealing it is launching a new AI that will make it easier than ever to search for your favorite porn star.

The new service uses computer vision to scan videos and pinpoint the distinct faces, with the ability to differentiate between over 10,000 pornstars from the company’s database.

Eventually, the firm reveals, the AI will also be able to scan for categories, sexual positions, and tag detection in their videos.

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Pornhub has made yet another move to harness emerging technology for the adult entertainment experience, this time revealing it is launching a new AI that will make it easier than ever to search for your favourite porn star

WHO'S WATCHING PORN? Pornhub found that 71% of its female users visit the portal using a smartphone and are 34% less likely to use desktop computers than men. 80% of women who visit the site opt to use a smartphone or table, compared to 69% of their male counterparts. 78% of millennials, aged 18-34, watch on their smartphone. 53% of women are Android users and 45% are iOS fans. In Washington D.C, 94 percent of the female traffic comes from mobile, Texas has 93% and Georgia and Michigan are tied with 92%. On a global scale it was South Africa that had the most female traffic using a mobile device – 91%. Then the US with 89% and the UK and Pakistan with 86%. Advertisement

Pornhub’s new AI model is designed to complement users tagging the pornstars in videos, according to the firm.

It was trained on thousands of videos, along with official photos.

To refine its abilities, users will be able to upvote or downvote the AI’s tags based on accuracy.

‘Artificial intelligence has quickly reached a fever pitch, with many companies incorporating its capabilities to considerably expedite antiquated processes,’ said Corey Price, VP, Pornhub.

‘And that’s exactly what we’re doing with the introduction of our AI model, which quicky scans videos using computer vision to instantaneously identify pornstars.

‘Now, users can search for a specific pornstar they may have an affinity for and we will be able to retrieve more precise results.’

The AI has scanned about 500,000 videos so far, according to Pornhub.

In the beginning of next year, it will be used to scan all 5 million videos in the site’s library.

It will also soon be able to scan for categories and specific components of the video, like sex positions.

‘Our model will undoubtedly play a pivotal role moving forward too, especially considering that over 10,000 videos per day are added to the site,’ Price said.

‘In fact, over the course of the past alone, while we tested the model in beta, it was able to scan through 50,000 videos that have had pornstars added or removed on the video tags.’

Pornhub’s new AI model is designed to complement users tagging the pornstars in videos, according to the firm. It was trained on thousands of videos, along with official photos

It’s not the first time Pornhub has dabbled in more advanced technology.

In 2016, the firm launched a virtual reality category, making it the first free adult website to feature 360-degree adult content.

This meant users would not only be immersed in films, but can even interact with their favorite stars.

And this past spring, Pornhub, announced it is officially switching on encryption by default.

The change, effective as of April 4, aimed to ensure the confidentiality and privacy of users, while also offering enhanced security against hackers and malware.

Just yesterday, however, it was revealed that millions of visitors to the site may have been exposed to the Kotver malware, which generates revenue by clicking on ads in the background, with users left oblivious.

Computer security experts from Sunnyvale-based Proofpoint first raised the alarm about the hack attack.

Countries most heavily hit over the more than year-long campaign include the US, UK, Canada, and Australia.

Users install what they believe is an update to popular browser related software like Chrome, Firefox and Adobe's Flash player.

Instead, their systems are infected by the virus.

Following notification from Proofpoint, PornHub and the Traffic Junky advertising network worked to remove the infected content and keep visitors safe.