“You have to be fast on your feet and adaptive or else a strategy is useless”. Charles de Gaulle

Winning is seldom guaranteed, however, when there is a clear cut strategy at the heart of any project, it is certainly easier. It is, indeed this important element which instils belief in the way ahead and inevitably rejuvenates that conviction and positivity required to succeed. A catalyser of synergy and enthusiasm, good strategy is the maker of a project.

You will, perhaps, not be surprised to learn that the word “strategy” finds its origins from the annals of time. Positioned top of the list by kings and leaders it has over the centuries been used with prudence to conquer and manage the complexities of civilisation. Coming from the Greek word, stratēgia, it is defined as the act of creating a plan or scheme, (especially one used to outwit an opponent) or achieve an end. Whether applied to your private or business life, strategy is what makes us stay on top and can only be described as the lynchpin of winning or losing. It is something which goes across the board whatever our goals and it is indeed what makes us tick. However, one thing about strategy and success is the recognition that a strategy is not set in stone. As Charles de Gaulle points out above, strategy is an outcome of how to reach a set of goals, however if the goal posts deviate, the strategy must match it too. Most certainly this is why the fastest man on earth does not apply the same rules to each race. During an interview on NBC with Usain Bolt, Dan Patrick asked him whether he had ever purposely slowed down. After all Patrick indicated, the fastest man on the planet for the past twelve years must have a strategy, no? The answer was no surprise. It was indeed a yes. His strategy was made according to the needs of each race such as who he was racing against. The result is that this champion has been not only a winning man but also a sustained winner.

Productivist is no stranger to this way of thinking. Programmed to win and all too conscious of the importance of best strategy, Productivist announced this week that it wishes to prolong its ICO until the 1st October. For many this may be difficult to understand and for a few this may create a ripple of doubt in the waters. However, there is no need because their decision is certainly wise and has echoes of Bolt’s approach because they, like many ICOs today, are facing a temporary climate change in the ICO environment. Productivist’s agile response is indicative of their wish to succeed.

Over the past few months investors have been faced with a bearish ICO market. The total amount of funds raised in March has since February decreased most significantly. On the 5th of February this year, publicly traded ICOs hit the lowest figure observed since December 4th 2017. The reasons for this are manifold but certainly the market has been impacted severely by new regulations and restrictions as well as the exit of China with the People’s Bank of China having banned ICO sales. The result of this is, while 2017 saw a boom in ICOs, 2018 has proved less buoyant.

The good news is that, as indicated by Productivist themselves, things are beginning to pick up again and while it is clear that dramatic change will not be immediate, it remains still for mid to long-term investors an excellent platform to make money. For these investors ICOs like Productivist will certainly be highly profitable. All lies in ROIs. However, for just now, the quick fix is at a close and those looking for a quick fix, need to carefully select their game. It was perhaps best summed up by Dominik Schiener (co-founder of IOTA) who said prior to this inevitable climate change “the market environment that we are in just now is just everyone wants to get a lamborghini. They are primarily focused on making money quick.”

We can conclude, therefore, that the speculative rash of hasty buying and selling is somewhat experiencing a blip but this will not be permanent. All in all the ICO future is one which is full of promise but, for just now, the rules have been marginally altered. It is clearly those who are quick on their feet who will reach the finish line.

Their decision therefore is totally In line with ICO experts. Productivist have altered their game plan so no one should be alarmed, because they have merely adjusted their approach as they anticipate the renewed vitality of the ICO market. It is partly because of this positive forecast ahead of them that they know that prolonging their ICO will certainly benefit investors.

Another factor for keeping the lights at amber and adjusting their path to success is the fact that they are on the brink of signing with two multi-nationals. Naturally, although reluctant to name them( they are keeping their cards close to their chest until negotiations are completely closed), Productivist are highly pleased with themselves. These signatures will be highly significant to its future and could be seen as tickets to “go directly to go”. So when so close, who would not re-evaluate how best to cross the finish line? Certainly it is an indication as to how sincere and passionate this team is to make their project become and reality.

The shifting waters do not end here. Many will know already that increasingly the ICO is being dominated by bigger deal sizes causing the number of smaller ICOs to decrease. With such fierce competitively, there is certainly a clear need to “outwit” competitors and stand out from the crowd. However the fact that it is becoming more complex means that logically it will take more time for the word to spread. It goes without saying that the old rule for the investor will always stand : “opportunity cost equals opportunity lost” So making sure that the future investor sees you to choose you is crucial. It is certainly because of this that Productivist announced that they will be now working with ICO pools and this is just yet another sensible step to help them accomplish their mission.

All in all, their wish for more time is certainly fruit of a careful market study and meticulous evaluation of their ICO’s progress. Their decision demonstrates that they are on their toes and have been quick to gauge their positioning and their environment, Productivist quite rightly feels the prolongation of its ICO makes sense. It can only be described as a well considered strategy which will without doubt, if approved by its investors, increase its chances on the ICO market and therefore ensure that this excellent concept takes off.

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