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Where Wine Goes So Goes The World

Mondo Cellars, a winery based in Paso Robles, CA, is the first winery to fully embrace Bitcoin in all aspects of wine-making.

Acting as négociants in creating two red blends, the 2011 Mistress and 2011 La Rocca, they have become the first winery in the world to produce wine using Bitcoin to pay all the vendors.

The vendors include an impressive list of international and local names providing the wine, cork, labels, foil, glass, processing and bottling. This undertaking has become each vendor’s first Bitcoin transaction but it paves the way for wine to become a primary cornerstone in the Bitcoin economy.

While the road to creating the wines with only Bitcoin took a lot of educating “there seems to be a strong desire for vendors to participate once a customer has a legitimate need for their products or services and are requesting to pay in Bitcoin” says Doug Mondo.

Mondo explains his reasoning for creating the wines “In creating the first Bitcoin wines it became very apparent to us that forging new niche Bitcoin ecosystems is viable at this time despite volatility”

The 2011 La Rocca is a smooth, velvety red Rhone blend of 39% Syrah, 36% Grenache, 20% Mourvedre and 5% Petite Sirah. This wine is very approachable now, but worthy of aging for years to come. Cherry, berry, currant and cocoa with a hint of spice make this blend very, very nice. La Rocca has a smooth silky finish.

While the other blend is The 2011 Mistress. This bold blend is beautifully balanced with 40% Merlot, 24% Zinfandel, 21% Mourvedre and 15% Petite Sirah. Deep ruby in hue, the Mistress will seduce you upon first glance and further draw you in with rich aromas of black cherry, toasty oak and vanilla. She continues to flirt with your senses with her silky, supple tannins that leave a lingering finish.

In December of 2013, Mondo Cellars became the first winery in the world to offer ownership interest for Bitcoin. The success of the first Bitcoin wines lends credibility to Mondo Cellars continued Bitcoin investor/partner program and expanded ecosystem model. The investment opportunity shows a continued commitment to cryptocurrency by not being tethered to a fiat dollar amount and by keeping a minimum of 75% in Bitcoin.

This delivers Bitcoin holders a unique and powerful combination of diversification while capturing Bitcoin upside and expanding the Bitcoin Ecosystem.

“It also provides the necessary Bitcoin holdings to solidly support the creation of larger and stronger niche Bitcoin ecosystems, no better place to start than the worldwide wine markets.” says Mondo.

Check out the photo gallery below from the winery.

Visit www.mondocellars.com to learn more about the winery and how to visit. Don’t forget to pay in Bitcoin!