Overview

Mahogany is a personal expression brand that provides an authentic and engaging experience for African Americans and those inspired by African American culture. The card line exists to enhance emotional connections between family, friends and the community by capturing what’s most beloved and valued about African American culture.

Hallmark has been creating cards that speak to African American culture since the 1960s. The company first introduced the Mahogany name in 1987 as a 16-card promotion. Mahogany became a year-round brand offering both everyday and seasonal cards in 1991.

Through the years, Mahogany has collaborated with well-known African Americans such as Jill Scott, Maya Angelou, T.D. Jakes and Iyanla Vanzant. The brand also partnered with the U.S. Postal Service in 1999 to celebrate the accomplishments of African Americans in history through the Legacy of Greatness cards that coordinated with the collectible postage stamps of the same name.

Connect with Mahogany on Hallmark.com, Facebook and Instagram.