At this crucial point in environmental history, and with new tools at our disposal, we here at impactChoice are excited to see initiatives that are aligned with our mission. We not only share the sentiment generated by Michael J Casey with his recent CoinDesk piece, “Tokens for Climate Change,” we have been working diligently for some time now on an environmentally impactful ICO project that is about to launch. The project is immediately applicable to efforts underway to preserve our planet — and it packs a punch!

Firstly, we commend Michael’s valour in hosting the #Hack4Climate “climate change and blockchain” hackathon, bringing together the brightest minds and focusing their talents on these critical issues.

Michael lays out the pressing political issue of getting “mistrusting people and institutions to work together in pursuit of a common goal.” He then goes on to make a compelling case for how ICO fundraising and tokens can be used to meet these challenges, in particular, “The hope is that a positive feedback loop of rising value creation emerges, one that serves both the interests of the community and the token holders.”

Whether people believe that humans are having an impact on climate change or not, deciding to make choices that are beneficial for the planet comes down to human behavior — and if blockchain has taught us anything — human behavior can be incentivized.

So why not incentivize people to make good choices in their daily lives that also happen to be globally beneficial? Beyond climate, why not tackle environmental challenges directly, where the results of human impact cannot be disputed.

A blockchain based Natural Asset Exchange

With over 8 years of experience incorporating environmental impact mitigation into business transactions, impactChoice is embarking on an ambitious project which is looking to take environmental impact mitigation to the next level. We propose a blockchain based Natural Asset Exchange platform with a native Earth Token (EARTH).

The natural capital market is estimated at over $120 trillion, so this is no-pie-in-the-sky project looking to make markets out of thin air. Natural Capital Asset providers deal in environmental mitigation products like waste-to-energy products, solar and wind projects, carbon sequestration projects, hydro projects and more.

These producers need to go through a range of middlemen along with varied jurisdictional bureaucracy just to get their products to market. Each step of the supply chain has its own siloed procedures, each adding extra layers of complexity to a transaction that is conceptually quite straightforward. And this is just scratching the surface.

An Earth Token for settling trades

The properties of a blockchain make it a natural choice for creating an exchange platform for this industry. The Natural Asset Exchange can bring buyers and sellers of natural capital products together to trade. The Earth Token will be used to settle the trades on the exchange platform.

Combined, the Natural Asset Exchange (NAE) and the Earth Token will be offering unique environmental sustainability solutions and the creation of differentiated value for stakeholders to build brand equity and increase market share. Check out the White Paper to learn more about how the exchange will function and how the stakeholders will interact with each other.

We are looking to make an impact in the environmental mitigation industry and we have the know-how to make that impact. We are serious about protecting the environment and removing any inefficiencies that buyers and sellers of natural assets are subject to. We are also serious about realizing the value of eliminating market inefficiency.

We are launching our ICO (Pre-Sale) on November 17th 2017, learn how to be involved.

Make the right choice.