Marketing Role

The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.

Role will be as a W-2 employee working ½ time for a LED Lighting Company that assists warehouses, factories, apartment complexes and other commercial buildings with converting old inefficient lighting to new energy efficient LED lights. This can result in huge electricity savings for large facilities and a very good economic return. The other 50% of the time will be with an online Legal Platform as a 1099. Both businesses have a need for similar things from a marketing standpoint and the role is to get a process in place for both. This is a two month position that could move to full time for the right person. The right candidate needs to be able to hit the ground running with ALL of the below items. We are not interested if you do not have experience and are unable to assist at a high level with all items below.

Responsibilities

Strengthen our relationship with clients and company partnerships

Plan and execute campaigns and events

Track, analyze, and report the success of those campaigns and events

Create online and offline marketing content

Empower the sales team with marketing content and campaigns that help drive sales

Set up email marketing campaigns, templates, lists, etc for Mail Chimp, Constant Contact or similar service. Responsible for organizing the system and setting up campaigns for the next year. Creating professional templates, understanding the importance of click data.

Expert at both Google Adwords and Analytics. Responsible for understanding how to best utilize and setting up a process to maximize returns and analyze data.

Newsletter – helping create and manage an efficient newsletter, including how to access content through some automated process to include links to relevant third party content.

Website – update and assist with improving content and actually adding the content through our Content Management System

Assisting with email templates for sales team to effectively communicate with clients and have effective followup.

Qualifications

Minimum 3 years of marketing experience

Bachelors in Marketing or a similar field of study

Excellent writing and communication skills

Ready to apply? In order to be considered for this position, you must send your resume to careers[at]lawcloud.co with the subject line “Marketing Role” including a cover letter detailing why LawCloud is a good fit. Please follow these instructions carefully to be considered.