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At Jet Pet Resort in Richmond, B.C., dogs can stay in a luxury suite with a chandelier, plasma TV and a webcam that allows their owners to check up on them 24/7. They can use a doggy treadmill, enjoy massages, and even eat steak dinners — with the option of being hand-fed.

The owners of three dogs once paid nearly $25,000 to have their pets live at the resort for three months.

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“There’s just no expense spared for them. It’s very important to people,” said Cam Dahl, owner of Jet Pet Resort.

A 2012 federal consumer trends report found more owners were ‘‘humanizing’’ their pets, but that only hinted at the revolution that has come to modern dog ownership: Canadians are increasingly bestowing untold extravagances upon their animals, treating their pets as if they were human: They are buying them jewellery, getting them pedicures, and spending many thousands of dollars on medical treatments.

“Oh, we’ve had [owners request that] when you put my doggy’s coat on you start with the left foot first and then you to the right foot,” Ms. Dahl said. “One lady asked for her dog to be carried around the entire time.”