Abercrombie & Fitch, the clothing brand which said earlier this year that it was only for the ‘thin and cool’ has announced another change: it has banned the colour black from clothing.

The brand suggested that the colour is ‘formal’, and employees at the company headquarters are ‘not supposed’ to wear any black clothes to work, a ruling which ‘even applies to coats in the winter’, according to Business Insider.

A spokesperson for the brand has said: "Abercrombie & Fitch does not sell black clothing and discourages wearing it at our home office and in our stores, because we are a casual lifestyle brand and feel black clothing is formal. We have nothing against black clothing and feel it is perfectly appropriate for things like tuxedos."