Just two days after it was yelled out in a University of Florida lecture hall, "Don’t Tase Me, Bro!" has become the newest cultural touchstone of our pop-cultural lexicon.

Consider:

The term hovered between 9th and 11th place as the most searched for term on Google for Wednesday, according to Google Trends.

The above video has been the number 1 Viral Video for the past 24 hours, according to Unruly Media, an online marketing firm in London that tracks viral video activity on the Web. The Meyer arrest video has received 2.6 million views and almost 40,000 new comments since Monday.

In contrast, the much-talked about MoveOn.org’s "Betrayal of Trust," anti-Rudy Giuliani ad received just over 171 thousand views and 59 new blog posts. And John Edwards’ rebuttal to President Bush’s progress report on the Iraq war received 114 thousand views and 43 new posts.

Many of the leading opinion shapers on both the left and the right, as well as newspaper blogs, offered their thoughts and insights on the incident.

Television pundits across the dial offered their opinions, and those opinions were archived for posterity on YouTube.

Several enterprising individuals have even snapped up variations of the spelling of the phrase as Web addresses. One of them points to a Wikipedia entry for the University of Florida.

Mashups are proliferating on the Web.

A couple of t-shirt designs, and bumper stickers have emerged.

Dozens of people have felt compelled to record their own video responses in a YouTube forum discussion on the matter.

For those of you who’ve been on vacation on a Greek Island, or are just logging onto your computer from a remote location in China, the incident sparking the worldwide uproar is the Monday arrest and tasering of Andrew Meyer, a University of Florida student.

Meyer barged in line to harangue Massachusetts senator John Kerry during a campus talk that day. The student refused to pipe down after being asked to by the forum’s organizers, and after he carried on pressing Kerry for answers, police hauled him off. They forced him to the ground, and tasered him.

Several versions of the incident are up on YouTube, and there’s a debate about whether Meyer, known as a prankster, staged the incident in Sacha Baron Cohen-style or not.

Whatever its true nature, the altercation whipped up a tornado of rhetoric that is whirling across forums on the Web, including here at Threat Level.

Policemen, Intensive Care Unit trauma unit nurses … even concerned individuals on the other side of the planet in Australia — everyone is weighing in on whether Meyer was acting like an ass, and whether he had it coming to him. The incident has opened up the floodgates of an eye-opening debate over First Amendment rights here in the United States, police brutality and the limits and boundaries of how we as a society should deal with the unruly among us.

"This was really sickening to watch. In the video the kid offers to leave and walk out on his own, but instead more and more of those officers try to force him on the ground and into handcuffs.

What a horrible way to handle such a simple situation," writes "Aaron," one of Threat Level‘s readers.

"The University and its police department should be ashamed of themselves and embarrassed of the way they looked in front of a US Senator. Totally unacceptable," he adds.

Meanwhile, "Nightwatch," who says that he’s with a university police department, weighed in and says that he and his colleagues agree that the Florida police handled the situation badly.



And "Jon in Austin" writes that as an intensive care unit trauma nurse, he’s concerned about the safety of the devices.

"I am an ICU

Trauma Nurse, and I know there have been numerous deaths resulting from the use of the Taser device — and no one knows who that next victim is going to be! It could be any one of us.

"If we don’t stand up against the use of the Taser, who will be next?"

(Taser International says its technology is a "safer use-of-force option" on its web site.)

"I don’t believe that asking a question at a town hall meeting, EVEN IF

it is long-winded and perhaps even a little combative, should lead to this," writes Jon.

"I think it’s foolish to run and flail from the police like that, but I can tell you that this could have been avoided had the police taken him out of the auditorium and explained when and where (or IF?) he broke the law, THEN talk about arrest (but that seems stupid when they could have just kicked him out).

Seems to me, that the real people who caused the disturbance, were the POLICE themselves, who carried it to an entirely absurd and potentially deadly level of risk to this student."

Those wanting to somehow cash in on the notoriety of the phrase, or who perhaps were like cultural tourists wanting to hold onto a keepsake of the moment, went ahead and registered domain names.

Someone by the name of Johannes Feldberg registered donttasemebro.com yesterday, and Alexander Shkirenko, who apparently was chairman of the college Republicans at Georgia Tech a decade ago, registered donttazemebro.com. The list goes on.

Michael Sarfatti in San Francisco grabbed Dontasemebro.com at 1 am this morning as he was listening to a radio show discussing the now infamous incident.

When asked why he bothered, and what he intended to do with it, Sarfatti, the founder of a baby boomer technology-related consulting firm in San Francisco, laughed heartily.

"I’m not sure why I did it — other than it’s going to be an expression in our society for a long time," he says. "I went to [domain name registrar] GoDaddy, and there was a whole bunch of people who had already registered various versions of it — I was actually surprised to get it."

"I think it’s a hilarious expression — it’s a classic phrase," he adds. "It’s such a brilliant line — to be honest, I think it was a set-up, but it was a brilliant ploy. I’d hire that guy in a heartbeat if indeed it was."

Asked how anybody could want, or plan to be tasered, Sarfatti implied that it’s not an uncommon occurrence. He says that he’s heard that there are games that people play that involve tasering each other.

"As an engineer I’m curious [about how that works] but as a human, I think I’ll take a pass," he laughed.

Addendum: My question for readers: There’s been a lot of debate [see comments section below] about whether Meyer "deserved" to be tasered, or not. But the question in my mind is not whether he would have otherwise received a bullet in his chest (as some of you have suggested he would have.)

The question is whether the use of this new technology is justified. In a world without tasers, he would have just been subdued by the police officers until he surrendered his wrists to be cuffed. The worrying aspect of this incident is the trigger-happiness of the law-enforcement authorities.

Several police officers already had him on the ground — why did they need to taser him? It’s an important question: I think we need to define the limits of what we find acceptable, and what we don’t with the uses of relatively new technology, since that is how we formulate policy: On consensus. To our police officer readers: I’ve never been tasered (I pray that I never will,) so I can’t appreciate how extreme of an act it is. It certainly looks extreme. But what if an individual has a heart condition, or any other condition that the taser would have interfered with?

The trigger-happy aspect of this disturbs me since there’s been a lot of disquieting news on the subject, recently.

Brown T-Shirt Image: Christina Arasmo

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