DANIEL Cobb is Brisbane Roar’s new managing director and interim chief executive.

Cobb will arrive in Brisbane this week from Melbourne, where he was managing director of Electricity Wizard, an energy comparison website.

In March, Electricity Wizard formed a business partnership with Football Federation Victoria.

Cobb has also been involved with current A-League champions Adelaide United, via the Reds’ major sponsorship in 2013 with Clean Energy Enterprises (CEE).

At the time, Cobb was CEE managing director.

However, CEE’s major sponsorship deal with the Reds ended after five months.

CEE was also a sponsor of Port Adelaide Australian Football Club in 2013.

Cobb replaces former Roar chief executive David Pourre.

His appointment by the Roar’s Indonesian owner Nirwan Bakrie was part of a Football Federation Australia directive to the Bakrie Group to ensure the club has off-field leadership and direction.

The Bakrie Group will inject about $2 million into the Roar by the end of the month to settle current debts, ensure players and staff are paid on time, and to allow coach John Aloisi to plan for next season.