A 180-foot superyacht was wrapped in flashy gold chrome as part of an advertising strategy for Bellami, a hair extension company, this summer.

Requiring nearly 6,500 square feet of wrapping, it was the largest chrome wrap job in the world, according to the company that completed the project, LuxWrap.

Take a look at the process of transforming a $20 million superyacht.

Visit Business Insider's homepage for more stories.

A hair extension company, Bellami Hair, wrapped a 54-foot yacht in a gold chrome vinyl coating to stand out while docked at London Fashion Week. VIPs were then brought on-board to enjoy a full service salon.

Read more: A sleek black yacht that just launched is now the world's largest superyacht. Take a look at the 600-foot vessel owned by a Norwegian billionaire.

The yacht, once named "Kinta" and now going by "Bellami.com," underwent a 13-day makeover off the coast of Italy earlier in the summer. A spokesman for LuxWrap, the company that created the gilded look, said it was the largest wrap job of its kind in the world.

The vessel is currently on the market for $20 million.

Keep reading for a look at the superyacht and the process of wrapping it.