Xbox and Children’s Miracle Network Launch New Site, Ask America to Vote on Which Three Children’s Hospitals Should Receive Gameroom Makeovers Following an Incredible $1.3 Million Donation, Xbox Continues to Support Children’s Miracle Network Through Gameroom Giveaway and Kiosk Donations SALT LAKE CITY (Sept. 3, 2009)—Xbox 360® and Children’s Miracle Network, an international non-profit that raises funds for 170 children’s hospitals, today unveiled a new campaign: Gameroom Giveaway presented by Xbox 360. Xbox is asking for America’s vote to determine the three Children’s Miracle Network hospitals that should receive a gameroom makeover by voting online at xbox.childrensmiraclenetwork.org. Everyone is encouraged to visit xbox.childrensmiraclenetwork.org to vote for the Children’s Miracle Network hospital of their choice. Additionally, every time an individual votes for a hospital, they are entered to win one of five Xbox 360 Elite consoles. The contest runs Thursday, Sept. 3, 2009, through Friday, Oct. 16, 2009. The three hospitals with the most votes at the end of the contest will win the gameroom makeovers (valued at $10,000 each). “The Gameroom Giveaway is a fun opportunity for all of America to place votes on behalf of the Children’s Miracle Network hospital of their choice, and also learn more about the Children’s Miracle Network and the Xbox 360 partnership,” said Brian Hazelgren, chief development officer, Children’s Miracle Network. “Children’s Miracle Network has found a phenomenal partner in Xbox, and appreciates their efforts in helping us raise funds and awareness for the 170 children’s hospitals in our network,” The Gameroom Giveaway is an extension of the Children’s Miracle Network and Xbox relationship, which first started in 2008. Other major components include: Xbox 360 raised $1.3 million for the charity through the sale of the Children’s Miracle Network Family Game Pack during the 2008 holiday season.

Xbox is installing a state-of-the-art Xbox 360 kiosk at Children’s Miracle Network hospitals across the country. The kiosk is certified for a hospital environment and includes an Xbox 360 Console, a 19” High Definition LCD Screen, 2 Xbox controllers, and gives players access to more than 200 E-rated titles. “Xbox is absolutely delighted to continue our strong relationship with Children’s Miracle Network with the Gameroom Giveaway contest – Xbox continues to be inspired by the work that Children’s Miracle Network does and we see this contest as a great way to engage local communities to vote for their favorite hospital to get new equipment for kids and teens in a fun competitive way,” Bruce Hoffman, senior marketing manager. *Additional rules and regulations available on the website