Shortcomings of the apple logo Apple is well known and very famous, but few know how the designers have created it, or in other words, it is drawn by a random or what percentage? It’s great when we discover that the apple logo is designed in golden ratio is about art and architecture applied on the classics. Not only has the apple logo, logo iCloud recently, Mac OS Lion logo, iPhone 4 also influenced the rate of gold (Golden Ratio).

Golden ratio in mathematics is a very important invention and has long lifetime. According to Wikipedia , “two quantities are known as golden ratio or golden ratio if the ratio of the total quantity of it with greater quantities as the ratio between larger quantities with smaller quantities. ” Gold rate is denoted with “non” ( ? ) and a non-by 1.618033 …, which is an irrational number. The rate of gold was invented when no one knows exactly, just know that it existed thousands of years ago and its application is not small. The classic architecture as the Parthenon temple, Greek Keop pyramid (Cheops), or her face Mona Lisa was painted by the ratio of gold … The rate of gold in the works described above by a yellow rectangle, with sides of length and the short side is a golden ratio. Not only the architecture, painting, gold rates which apply the human body, the flowers, the arrangement of petals, stamens also the existence of the golden ratio.

Golden Rectangle

Besides, the gold ratio is effectively connected with Fibonacci integers. This is a sequence of natural numbers and infinite, starting from 0 with the following rules are the first two combined. The first number in the Fibonacci sequence are: 0, 1, 1, 2, 3, 5, 8, 13, 21, 34 … For example, some eight in number 3 and 5 combined with the 34 or 13 and 21 plus two back … So we saw how golden ratio important and unique to what extent, especially in the design . Apple is a manufacturer of the application rate of gold in the design of most of their products. It was found the presence of gold in the rate Apple logo, logo iCloud, design iPod, iPhone and Mac design … First explore the Apple logo, logo iCloud and then design the iPhone 4/4S golden ratio, golden rectangle and Fibonacci integers.

1. Apple Logo

Initially Apple logo is a rectangular design with photos Newton sitting under the apple tree, but then Apple decided to change its logo brand identity into an alternate image apple pieces to the right. The logo used from 1976 and its shape has not changed since then until now, although other colors. Logo apples are not randomly drawn on the computer that it conforms to shape Golden Sun and Fibonacci integers. The rectangle is used to create the size and shape of the apple Apple recommends that the small square inside is divided by the Fibonacci sequence (below). The shape of the apple, the curves at either end of the apple, “bite” to the right, the leaves of the apple are formed from gold rectangular dimensions comply with the Fibonacci sequence.

With the circle in the Apple logo, suppose we have a diameter of the numbers in the Fibonacci sequence (top), the apple leaf is made up of two circles with a diameter of 8. Apple bites on the body is made of a circular section of diameter 8. Bottom curve is made up of two circles 5, 8 and a circle a circle with a diameter of 1. The balance in the Apple logo are also due to gold ratio.

2. Logo iCloud

iCloud is a cloud services Apple introduced the new logo of the service and describes a floating cloud. The shape of the clouds in a golden rectangle and the cloudless created by the circle in proportion 1.6 (golden ratio). If the rectangle to create the logo iCloud ratio 1:1,6, the four sides are inside the circle as well as this ratio 1:1,6. Not only Apple, but the logo of other well known brands is said to be used to design the golden ratio. They also see the golden ratios in the spiral symbol of the operating system Mac OS X Lion (lion-head figure). Take a look and think the illustration below.

3. Design iPhone 4/4S

Not only is the logo that Apple still uses gold rate in hardware design, take for example the iPhone4 . The shape of the iPhone 4 is a Golden rectangle inside with details to follow this rule. Golden ratio is also found in the placement of the headphone jack, antenna nearby waves, micro greens and clusters camera / flash behind the machine.

Even Apple’s web page layouts