SANTA CLARA — Packers quarterback Aaron Rodgers, appearing on his weekly radio show ahead of Sunday’s playoff rematch with the 49ers, disputed recent Internet rumors that he is gay.

“I’m just going to say I’m not gay,” Rodgers said Tuesday on 540 ESPN Milwaukee. “I really, really like women. That’s all I can really say about that.”

That topic came up when he was asked about the positives and negatives of being a celebrity, to which the Chico native and Cal product talked about the “uncool side” of dealing with “crazy rumors.”

“There’s always going to be silly stuff out there in the media which you can’t worry too much about, and I don’t,” Rodgers said. “So, just, keep on trucking. I think professional should be professional, and personal is personal.”

Rodgers didn’t get sentimental when talking about Sunday’s opponent at Lambeau Field: the 49ers, whom he rooted for as a child until they passed on him in 2005 with the No. 1 overall draft pick in favor of Alex Smith.

“I just think it’s going to be a tough challenge,” Rodgers said. “I don’t look at them as a team that passed me up or my childhood team. Steve (Young) and Joe (Montana) have long since retired.

“It’s a different football team, still wearing those colors and they were them proudly. It’s a very proud football team, a very talented team. We’re going to have to bring our best effort Sunday to move on.”

Rodgers moved the Packers back into the NFC playoffs with a last-minute touchdown pass Sunday that beat the Chicago Bears and secured the NFC North title.

That win came in his return from a broken collar bone, which he says feels fine. Only his calves were sore after a third-down run, but he said that won’t have lingering effects against the 49ers.

The 49ers have won their past three meetings with the Packers, including their past two regular-season openers and last season’s divisional playoff game.

Rodgers endorsed former Cal coach Jeff Tedford’s potential as an offensive coordinator under Lovie Smith, a combination the Tampa Bay Buccaneers are reportedly considering.

“If Lovie were to get a job somewhere, (Tedford) would be an excellent hire for him,” Rodgers said. “Coach is ready for a new challenge.”

For more on the 49ers, see Cam Inman’s Hot Read blog at blogs.mercurynews.com/49ers. Follow him on Twitter at twitter.com/CamInman.