Wisconsin fans will get their first opportunity to preview and purchase Badgers Under Armour merchandise on June 30 when UW hosts "Night of the New Red Threads," it announced Monday.

Athletics director Barry Alvarez, football coach Paul Chryst, men's basketball coach Greg Gard and men's hockey coach Tony Granato—among other notable people in the program, the Badgers say—will be on hand at the event, which begins at 10 p.m. at Camp Randall Stadium. In addition to seeing and having the chance to purchase Wisconsin's new Under Armour gear, fans will also get "exclusive access" to UW's training facility.

Wisconsin and Under Armour announced a 10-year partnership in October, replacing UW's previous 15-year deal with Adidas. The new deal begins July 1 at midnight.

"We're thrilled to partner with an energetic, hardworking brand whose story mirrors our own," Alvarez said at the press conference to announce the deal on Oct. 9. "I've followed the Under Armour story for many years. I've been impressed with their creativity, technological advances and their presence of mind in the market."

At that Oct. 9 announcement event, the Badgers unveiled a number of prototypes of Wisconsin on-field apparel designed by Under Armour. While the official designs remain unknown, they provided a glimpse into what Badgers fans might be able to expect.

Below are the full details of the July 1 launch party from Wisconsin.