The #Hashtag was brought on Twitter in 2007 by Chris Messina, a social media enthusiast. Since then, Hashtags have allowed us to filter relevant content throughout the Twitter website and when it comes to tracking a specific trend, Hashtag tracking tools come in handy.

how do you feel about using # (pound) for groups. As in #barcamp [msg]? — The Chris Messina (@chrismessina) August 23, 2007

It has been practically proven that if you use correct hashtags, there will be a drastic improvement in the reach as well as click through rates of your tweets.

It is only a matter of identifying the right hashtag for your campaign and the benefits will be instantly noticeable. People think that they understand hashtags but in the practical world, they don’t even have the faintest idea of its potential.

To understand the potential or influence of a hashtag, it is very important to know its impressions and reach. This will show you how the Twitter audience engages with the hashtag. One more significant purpose of hashtags is they allow us to study current trends. Takes one to know one, right?

Hashtag tracking is something which has evolved concurrently with hashtag popularity. They allow us to quantify the performance of a respective keyword in numbers which gives us tangible figures to work upon.

I have compiled a list of top 10 Twitter hashtag tracking tools which analyze hashtags for you so that you can study trends and market research practices.