The uniform initiative is the latest attempt by the second-year club to reach out to fans through social media, and the first of its kind in Asia

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K-League side Gwangju FC announced an initiative on Tuesday that will see players display their Twitter usernames on their uniforms this season.The second-year club, who finished 11th in their inaugural 2011 season, have been aggressive in their use of social media. Their 15,000 Twitter folllowers are by far the most among K-League teams and even outpace the Korean Football Association (KFA)'s official account.According to Gwangju FC's official homepage, players were trained in the use of Twitter before registering their usernames; all will use the format of their last name followed by 'GJ' to represent the club."It's very unusual to have a twitter address instead of our name [on the back of the uniform]," said defender Lim Ha-Ram in the announcement. "But I think it will gather interest from fans."There have also been some people impersonating us online, so through this we can promote our official accounts."While the campaign is a first for Asian football, it is not the first time that Twitter has featured prominently on team uniforms. Spain's Valencia has displayed the club's Twitter account on the chest when a uniform sponsor could not be found, while Mexico's Jaguares de Chiapas include both the player and club's IDs on the back of their uniforms."This is another way to increase communication between fans as well as promote our club to the world," said club director Park Byeong-Mo in the statement.Gwangju FC begin their 2012 K-League campaign on Sunday at Sangju Sangmu.