Google seems to be on a new trend lately. The search giant has taken to advertising its products on its homepage, starting with Duo last month and then the Pixel phones earlier this week. Now, a small text banner has appeared to bring attention to Allo, the newest messaging service.

As before with Duo and the Pixels, Google is using its utterly massive influence with its millions of users to bring attention to another one of its services. If you visit the search homepage (at the time of this writing), you will see a text banner that says "Say hello to Google Allo, smart messaging for Android and iOS."

Allo was highly anticipated, but it seems like the craze has died down. Perhaps this latest push is an attempt to steal some market share from the big players in the messaging arena. All I know is that Google needs to work a lot harder to sway users to its service.