Manning the small counter at Comic Con this year must have been an epic challenge for Prateek. Despite the sheer size of the crowd though he seemed to maintain his cool and dish out samples for whoever wanted to just get a taste.

Luckily we were able to catch up with him on the morning of Day 2 when things were a bit calmer. This gave us a chance to delve deeper into the story behind Oh! Fudge.

Prateek tells me that the recipe for the fudge is originally his mothers and they have decided to maintain the purity of the recipe, opting to add no additional preservatives to it. This does limit its shelf life to 7 days outside and 15 days refrigerated (no chance its surviving that long though).

The differentiation they hope to provide with their version of fudge is going to be through the dry fruits they use in the five flavors they currently have. To give us an example of this he mentioned how peanuts would be imported from bharuch specially.