This Memorial Day, millions of Americans will be raising a glass – or a can or a bottle – to toast the fallen over a backyard barbeque.

What an odd time, then, for Heineken to roll out an ad campaign that is more about preachy progressive politics than honoring the war dead.

But that’s what they’ve done.

If you go out and buy a six pack of Heines, you’ll find a nauseatingly snowflake-y message to an “open world.”

TRENDING: CNN's Anderson Cooper And Joe Biden Caught On Camera Completely Ignoring Social Distancing Rules

*extremely late stage capitalism voice*

"Open borders, because a stranger is just a friend you haven't had a cold Heineken® with yet." pic.twitter.com/EY03AxwFmn — ??Data Pagan ?? (@SoylentMerchant) May 26, 2017

The message reads:

Here’s To An Open World To a world without borders or barriers. To the belief that there is more that unites us than divides us. To find common ground to raise a bottle with the person next to you. Because a stranger is just a friend that you haven’t had a cold Heineken with yet. Open Your World.

They’re even running an ad campaign with the same theme … “coming together,” complete with cartoon cutouts of “liberals” and “conservatives” mending fences over a cold bottle of beer that tastes slightly of donkey piss.

Perhaps the folks in the Netherlands, who make Heineken, could come out with a bottle more fitting of Memorial Day than this preachy puke.

They could take a page from the good folks over at Budweiser, who have (again) renamed their beer “America” and have promised to donate at least $1 million to the children of the fallen.

H/T: YoungCons





