In an effort to find a message the campaign tried on 84 slogans for size but couldn't rival Trump's 'Make America Great Again'

Her campaign missed chances to drum up support among traditional Democrat working class voters to chase millennials and Hispanics

The Democrat counted on winning women, but only gained a point in the group from Obama's 2012 run, and lost ground among black voters

Hillary Clinton expected to win. She was set to ride into the White House on the back of huge margins among women, minority and millennial voters. Newsweek even sent out advance 'Madam President' souvenir issues to book stores.

But in the end Clinton lost the race to Donald Trump. And exit polls reveal that the target demographics her campaign relied upon - sometimes favoring up-and-coming groups over historic Democrat supporters - simply did not show up as planned.

The data help to paint a picture of a campaign whose headquarters, isolated in their ultra-liberal Brooklyn, were disastrously out of touch with America's reality.

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Women were an obvious play for the first female candidate ever on the presidential ticket. But in reality only 54 per cent of women picked Clinton - just one point more than Obama's 2012 vote, according to the Pew Research Center's assessment of exit polls

A grim-looking Clinton made the speech she never thought she would have to make on Wednesday, conceding the presidential race to Donald Trump

Women were an obvious play for the first female candidate ever on the presidential ticket. 'I'm With Her' became a catchphrase among celebrities; a viral map of the women vote showed an America painted blue; and Trump sabotaged himself after a tape leaked of him talking about grabbing women 'by the p***y'.

The exit polls paint a picture of a campaign whose headquarters, isolated in liberal Brooklyn (pictured), were disastrously out of touch with America's reality

Her campaign even arranged for a literal glass ceiling to 'shatter' with confetti resembling shards at what was supposed to be her Manhattan victory party, according to the New York Times.

But in reality only 54 per cent of women picked Clinton - just one point more than Obama's 2012 vote. Forty-two per cent went for Trump.

It wasn't Clinton's only disappointing showing. She was hoping for big wins among black and Hispanic voters.

After all, she was squaring off against a candidate labeled as a racist by many commentators - one who was threatening to build a wall along the border with Mexico and make that country pay for it.

She couldn't lose among minorities, and she didn't - winning 88 per cent of blacks and 65 per cent of Hispanics.

But contrary to her campaign's assumptions, she actually lost crucial numbers in comparison to Obama's vote. Trump gained seven points among black voters and won 29 per cent of Hispanics - two points more than Romney four years previously.

In addition, the rising number of Latinos in key state Florida were touted by the Clinton camp as a major roadblock on Trump's path to the White House - but Trump claimed the must-win state by one point.

Trump gained seven points among black voters and won 29 per cent of Hispanics - two points more than Romney four years previously

Should have been me: Clinton miscalculated her support among blacks, Hispanics and millennials. Trump was at the White House on Thursday to meet Obama in the Oval Office

She also lost votes among millennials, many of whom were fervent supporters of Sanders. Clinton had been caught in a February fundraiser recording saying young people are 'consigned to... being a barista' 'living in their parents' basement'

The Clinton camp's firm belief that those demographics could not and would not vote for Trump meant that they ignored the lack of enthusiasm for her - even though her unfavorability ratings were consistently higher than 50 per cent in the polls. Her ratings were worse than either Obama or Romney, although she remained a few points less unpopular than Trump.

By glossing over her unpopularity the campaign missed vital opportunities to shore up support in other groups and broaden their appeal beyond minorities, women, religious and educated voters.

We need to open our minds and expand our Rolodexes beyond the people who live and breathe Washington politics. - Hawaii senator Brian Schatz on Thursday as the Democrats begin election post-mortem

She also lost votes among millennials, many of whom were fervent supporters of Sanders. Clinton had been caught in a February fundraiser recording saying young people are 'consigned...to being a barista' 'living in their parents' basement'.

In the event, voters aged under 30 were unconvinced by her vision. Just 55 per cent voted for her, compared to Obama's 60 per cent in 2012.

Perhaps they were not so much unconvinced by her vision as confused about what it was. As Trump swept the nation with the rallying cry to 'Make America Great Again', Clinton's campaign tinkered with as many as 84 slogans.

As well as 'Stronger Together' there was 'Real Fairness, Real Solutions', 'Strength You Can Count On' and 'She's Got Your Back'.

Privately, aides complained of a void where her focusing ideals should have been.

'Do we have any sense from her what she believes or wants her core message to be?' asked Joel Benenson, the chief strategist and pollster for the Clinton campaign, in a February email released by WikiLeaks.

Clinton won the cities but lost the suburbs and rural areas to Trump

Clinton also lost the vote of Americans feeling uncertain about their financial situation

Bill Clinton implored his wife's campaign to do more to reach out to the working class - which Bernie Sanders had succeeded in firing up in the primaries - but nothing was done

Clinton turned down the chance to speak at University of Notre Dame's prestigious St. Patrick's Day meet - which Obama and Joe Biden had both previously addressed - because, her campaign said, she didn't need to spent time reaching out to white Catholics. Pictured, Obama speaking at the university in 2009

Clinton's tunnel vision on voter groups she hoped to win over meant that she missed opportunities elsewhere.

The New York Times reported she turned down the chance to go speak at the University of Notre Dame's prestigious St. Patrick's Day meet - which Obama and Joe Biden had both previously addressed - because, her campaign said, she didn't need to spent time reaching out to white Catholics.

Edward G. Rendell, former governor of Pennsylvania, also told the Times that he tried to encourage the campaign to get out of the liberal cities of Philadelphia and Pittsburgh and improve their ground game in the rural white areas of the state.

Edward G. Rendell, former governor of Pennsylvania, tried to encourage the campaign to get out of the cities of Philadelphia and Pittsburgh and improve their ground game in the rural white areas of the state - to no avail

'We had the resources to do both,' Rendell said. 'The campaign - and this was coming from Brooklyn - didn't want to do it.'

Bill Clinton also recognized the danger of losing the working class - historically a pillar of Democrat support - and rural voters to Trump and his protectionist arguments for regaining control of the American economy.

Despite her calls for 'toppling' America's one per cent, his wife already had a reputation as a Wall Street favorite, doling out speeches in return for hundreds of thousands in cash and plowing over half a billion dollars into her campaign.

Bill implored the campaign to do more with the working class - which Bernie Sanders had succeeded in firing up in the primaries - but nothing was done, the Times said.

Democrats lost the vote of those without a college degree by eight points - a major reversal from 2012 when Obama won them by four points

Despite claiming to stand up for the little guy, Clinton had a reputation as a Wall Street favorite, doling out speeches in return for hundreds of thousands in cash. Pictured, NYSE traders watch her ceding victory to Trump

Bernie Sanders was able to drum up support among millennials and voters without a college degree, but Clinton did not fully tap into that pulling power

Bill was right: while Clinton won in the more highly educated, liberal cities but lost the suburbs and rural areas to Trump.

Worse, she lost the trust of those without college degrees, who voted for Trump by a margin of eight per cent - a major reversal from 2012 when Obama won them by four points.

In a sign that voters were unconvinced by her visions for the economy, Clinton also lost among Americans feeling uncertain about their financial situation. Those who felt they were now worse off voted for Trump 78-19 per cent.

The Yale graduate did improve the Democrats' figures among those with a college degree, ramping up Obama's margin from four to nine points.

But college graduates only account for 40.4 per cent of the population, according to the most recent figures - and their support would not be enough.

In the wake of her defeat, Democrats are already beginning to analyze what went wrong - and there are signs of recognition that the post-mortem needs to go beyond ivory towers and echo chambers in Brooklyn and Washington.

'Obviously talking to just each other didn't work,' said Hawaii senator Brian Schatz on Thursday.