GLOBAL superstar Beyonce was spotted posing for a photo shoot in Brunswick before heading to the nearby Retreat Hotel.

Screaming fans gathered outside the venue yesterday to catch a glimpse of the superstar, in Melbourne for concerts at Rod Laver Arena, after rumours spread she was inside filming.

Friends Sali Melhem, 19, and Sally Hosni, 20, had their dreams come true when Beyonce walked out of the bar and was whisked away in a van.

media_camera Beyonce at the Retreat Hotel Brunswick

They took photos and video as the singer, wearing a white dressing gown, smiled and waved at them.

"I'm so excited I got to see her," Ms Melhem said.

"She's such an incredible woman."

Speculation was rife earlier in the afternoon after photos popped up on social media of the pop queen posing in front of a rustic home on Beith St, dressed in a white leotard.

media_camera Bootylicious Beyonce visits Brunswick

Adult women turned to giggling schoolgirls as they too visited the street to touch the porch pole where their idol had stood.

But for Jeanette Meadows, the 80-year-old owner of the house, it was a case of "Beyoncé who?".

"When the man knocked on my door to ask if they could use my house to do the photos I thought he said they were with his fiancé, not Beyoncé," she told the Herald Sun. "I didn't even know who she was."

Ms Meadows, who has lived in the house with her husband Roy for more than 50 years, did not even take a peek outside when the pictures were being taken, nor did she meet the star.

"I didn't want to be a sticky beak," she said.

She was paid $300 for the shoot.

"It was the easiest money I've ever made. I should do it more often," she joked.

A stream of cars were flowing down Beith St as fans stopped to take photos in the same pose outside the house.

Self-confessed fan Chicheng Lee skipped her university lecture and got the first tram to the scene when she first saw the picture on Facebook.

"I didn't even think twice about coming. I'd do anything to meet her," the 21-year-old commerce student said.

"I went to her concert last night and she just blew me away. She's such an inspiration."

media_camera Fans have travelled to the street to mimic Beyonce's now famous pose. Picture: Jason Edwards.

Next door neighbour Ali Phillips had no idea what was going on outside until excited fans started gathering outside.

He said he received a knock on the door this morning notifying him of a magazine photo shoot taking place but he said they were tight-lipped as to who the subject was.

"I didn't really think much if it," he said.

Octavio De Lellis, who works nearby, was able to take a photo before he was "shooed away" by "a huge bodyguard".

media_camera Home-owner Jeanette Meadows posed out the front of her house right where Beyonce stood. Picture: Jason Edwards.

"I didn't believe it at first, just seeing someone so famous around was a shock.

"She's definitely the most famous person I've ever taken a photo of."

He said the Brunswick house was a good backdrop for a photo.

"It's just a very authentic old house, a good prop, a good background," he said.

Manager of nearby cafe Hungry Birds Prue Jopson said she went out in search of Beyonce after a customer told her the star was just around the corner.

"One of our customers came in and said 'I'm pretty sure I just saw Beyonce'," Ms Jopson said.

"It was like she was posing for photos or maybe filming something.

"There was a lot of security."

Ms Jopson saw the shoot about 12.20pm.

She went back later with treats and coffee from the cafe but the entourage was gone.

People have since been spotted arriving at the house to pose for their own copycat photos, some of which have been posted to photo sharing website Instagram.

>>Did you spot Beyonce in Brunswick? Tell us below or email your pics: moreland@leadernewspapers.com.au

Ms Jopson was impressed by the outfit.

"She was in this amazing white fur coat, a leotard and heels ... she was all shiny."

Sporting a vibrant red wig and a blue leotard with white fur coat, actor Kipan Rothbury jumped at the chance for a bit of publicity by dressing up as the superstar.

He strutted his stuff down the street saying "my photographers will be here in two minutes" before striking a pose on the porch of the old house.

media_camera Kipan Rothbury, 28 actor is quick to be a parody. Picture: Jason Edwards.

Rothbury, 28, had picked up the attire at nearby Savers just moments earlier.

He is working on a feature film with Greenlight Pictures in Sydney called Daimon, and said his agent told him to get down there for the publicity stunt immediately.

Moreland Mayor Oscar Yildiz said it would be exciting to have a global superstar in the streets of Brunswick.

"It's great to see one of the world's coolest people in one of Melbourne's hippest suburbs," Cr Yildiz said.

Council spokesman Carlos Ibarra said the photo shoot organisers didn't need a permit for the low-key affair because it appeared to be staged on private property.

Leader has put calls through to Beyonce's management to confirm details of the photo shoot.

- with Madeline Healey