Blake Jamieson is trying to digitally play his way into women’s hearts, and it might actually be working. The aspiring content marketer applied a little branding to his profile on Tinder, the hot-or-not-style dating app, and said he's now matched with more than 2,000 women.

Some might call his e-dating tactics a form of spam and others might even call them false advertising, but Jamieson says he's simply found a playful way to increase his odds on the app, which at its most basic level is a game.

Tinder users, on their smartphone touchscreens, swipe right on profiles and photos they like and swipe left if they don't. And then matches can begin texting each other. Jamieson, 29, found some interesting dating insights. For instance, only 8 percent of women made the first move, until he made some adjustments to his profile and raised that rate to 18 percent. Jamieson shared his story with Adweek today, detailing how he adjusted his personal branding on the app to increase his love appeal.

What Jamieson learned could be a valuable lesson for content and social media marketers looking to engage with fans—and spark conversations—on new platforms. In his experiment, Jamieson made his profile look as if Tinder had endorsed him with an authentic-seeming logo and "Match of the Day" written on it.

"I hoped it would add more trust and credibility, which would result in more matches," Jamieson wrote in his initial recap on the blogging site Medium.

He said the tactic may have exploited the system, but didn't think it misled women, many of whom recognized that it was a joke, he said. Jamieson is a social media marketer for a pool supply company and lives in Phoenix.

He called his Tinder tests a "win for native advertising," boosting his reach by creating a profile that captured the look and feel of the app. Tinder has experimented with native ads; last year it ran dating profiles of characters in the Fox show The Mindy Project.

Here's how Jamieson made thousands of matches and the real-life results. And oh yeah, he has not been banned by Tinder, he told Adweek: