RICHMOND'S bold plan for the next five years, to be clear of debt, play finals three times and attract 75,000 members, is only the first stage of an even more ambitious goal of winning three premierships within 10 years.

The Tigers' detailed five-year plan, as revealed in The Age last week, is about positioning the club for a serious era of success which has the club hoping to have won three cups by 2020.

Central to the five-year plan to 2014 was that Richmond consolidates a solid financial base by clearing debt and doubling membership but also re-establishing a platform of strength on the field with three finals appearances, including one top-four finish.

Richmond yesterday posted on its website the details of its strategic plan, admitting that while the club has done many things right over the past 30 years, since its last premiership, the cold reality was that it had been ''a collective failure'' in that time as it had not won an 11th flag.

''By 2020, we aspire to have won our 13th premiership; consistently provide the most exciting and powerful match-day experience in the competition; once again have the strongest support base in the nation, and enjoy the strongest emotional connection with our members and fans,'' the Richmond strategy document, written by chief executive Brendon Gale, states.