Advanced Digital Marketing Course Syllabus

MODULE 1: BASICS DIGITAL MARKETING

Introduction To Online Digital Marketing

Importance Of Digital Marketing

How Internet Marketing Works?

Traditional Vs. Digital Marketing

Significance Of Online Marketing In Real World

Increasing Visibility

Visitors’ Engagement

Bringing Targeted Traffic

Lead Generation

Converting Leads

Performance Evaluation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

Market Research

Keyword Research And Analysis

Types Of Keywords

Tools Used For Keyword Research

Localized Keyword Research

Competitor Website Analysis

Choosing Right Keywords To The Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

Introduction To Search Engine Optimization

How Search Engine Works?

SEO Fundamentals & Concepts

Understanding The SERP

Google Processing

MODULE 4: ON PAGE OPTIMIZATION

Domain Selection

Hosting Selection

Meta Data Optimization

URL Optimization

Internal Linking

301 Redirection

404 Error Pages

Canonical Implementation

H1, H2, H3 Tags Optimization

Image Optimization

Optimize SEO Content

Check For Copy scape Content

Landing Page Optimization

No-Follow And Do-Follow

Indexing And Caching

Creating Xml Sitemap

Creating Robot.Txt

SEO Tools And Online Software

MODULE 5: OFF PAGE OPTIMIZATION

Link Building Tips & Techniques

Difference Between White Hat And Black Hat SEO

Alexa Rank, Domain

Authority, Backlinks

Do’s & Don’ts In Link Building

Link Acquisition Techniques

Directory Submission

Social Bookmarking Submission

Search Engine Submission

Web 2.0 Submission

Article Submission

Press Release Submission

Forum Submission

PPT Submission

PDF Submission

Classified Submission

Business Listing

Blog Commenting

MODULE 6 : SEO UPDATES AND ANALYSIS

Google Panda, Penguin, Humming Bird Algorithm

How To Recover Your Website From Google Penalties

Webmaster And Analytics Tools

Competitor Website Analysis And Backlinks Building

SEO Tools For Website Analysis And Optimization

Backlinks Tracking, Monitoring And Reporting

MODULE 7: LOCAL BUSINESS & LISTING

Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers Right To Your Business

Creating Local Listing In Search Engine

Google Places Setup (Including Images, Videos, Map Etc)

Placing Web Site On First Page Of Google Search

Lean To Make Free Online Business Profile Page

How To Make Monthly Basis Search Engine Visibility Reports

Verification On Listing , Google Reviews

MODULE 8 : GOOGLE ADWORDS OR PAY PER CLICK MARKETING(SEM)

Google Adwords (SEM)

Introduction To Online Advertising And Adwords

Adwords Account And Campaign Basics

Adwords Targeting And Placement

Adwords Bidding And Budgeting

PPC Basic

Adwords Tools

Opportunities

Optimizing Performance

Ads Type

Bidding Strategies

Search Network

Display Network

Shopping Ads

Video Ads

Universal App Ads

Tracking Script

Remarketing

Performance Monitoring And Conversion Tracking

Reports

Bing Ads (PPC)

Introduction To Campaigns And Ad Groups

Importing Campaigns, Ad Groups And Keywords

Bidding And Traffic Estimation

Import From Google Adwords

Ads Creation

Choosing Right Keywords

Bing Ads Reports

Conversion Tracking With Campaign Analytics

Bing Ads Editor Account Management Tips

Bing Ads Editor Campaign Optimization

MODULE 9 : SOCIAL MEDIA OPTIMIZATION (SMO)

Social Media Optimization (SMO)

Introduction To Social Media Networks

Types Of Social Media Websites

Social Media Optimization Concepts

Facebook Page, Google+, LinkedIn,

YouTube, Pinterest,

Instagram Optimization

Hash tags And Mentions

Image Optimization And Networking

Micro Blogs For Businesses

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

Facebook Optimization

Fan Page Vs Profile Vs Group

Creating Facebook Page For Business

Increasing Fans And Doing Marketing

Connecting Apps With Fan Pages

Facebook Analytics

Data Based Management And Lead Generation

Facebook Advertising And Its Types In Detail

Creating Advertising Campaigns,

Payment Modes

CPC Vs CPM Vs CPA

Conversion Tracking

Power Editor Tool For Advertising

Twitter Optimization

Introduction To Twitter

Creating Strong Profiles On Twitter

Followers, ReTweets, Clicks,

Conversions, HashTags

Product Brand Promotion And Activities

App Installs And Engagement

Case Studies

Conversion Tracking And Reporting

LinkedIn Optimization

What Is LinkedIn?

Individual Profile Vs. Company Profile

Database Management And Lead Generation

randing On LinkedIn

Marketing On LinkedIn Groups

LinkedIn Advertising

Increasing ROI Through LinkedIn Ads

Conversion Tracking And Reporting

YouTube Optimization

Channel Creation

In Display Ads

Video App Install Promotion

Video Shopping Promotion

Google Plus

Features

Tools & Techniques

Google + 1

Google Plus For Businesses

MODULE 11: WEB ANALYTICS

Getting Started With Google Analytics

Navigating Google Analytics

Traffic Sources

Content

Visitors

Goals & Ecommerce

Actionable Insights And The Big Picture

Live Data

Demographics

Module 11 : Google Webmaster Tool

Adding Site And Verification

Setting Geo Target Location

Search Queries Analysis

Filtering Search Queries

External Links Report

Crawls Stats And Errors

Sitemaps

Txt And Links Removal

Html Suggestions

URL Parameters (Dynamic Sites Only)

MODULE 12 : WEB MATER TOOLS

Adding site and verification

Setting Geo target location

Search queries analysis

Filtering search queries

External Links report

Crawls stats and Errors

Sitemaps

txt and Links Removal

HTML Suggestions

URL parameters (Dynamic Sites only

MODULE 13: CONTENT MARKETING

Introduction To Blogs

Setting Up Your Own Blog

The Importance Of SEOs

Content Duration & The Art Of Content Planning

Creating A Compelling Personality For Your Content

How To Monetize Your Blog

MODULE 14: MOBILE MARKETING

Importance Of Mobile Marketing

In Current Scenario

Fundaments Of Mobile Marketing

Forms Of Mobile Marketing

Geo-Targeting Campaigns For Mobile Users

Measuring And Managing Campaign

App & Web – Mobile Advertising

Content Marketing

Mobile Targeting And Segmentation

SMS Marketing

Case Studies On App Advertising

MODULE 15: VIDEO MARKETING

Importance Of Video Marketing

Understanding Video Campaigns

YouTube Marketing (Video Ads)

Types Of YouTube Ads

In-Display And In-Stream Ads

Using YouTube For Businesses

Developing YouTube Marketing Strategies

Video Ad Groups

Targeting Options

Understanding Bid Strategies

Bringing Visitors To Your Website

Via YouTube Videos

MODULE 16: WORDPRESS SEO CONCEPTS

Using Word Press How To Do SEO Works

MODULE 17: CREATING A NEW SIMPLE WEBSITE

Creating A Simple Website For Your Business/Work Using Html Coding

MODULE 18: EMAIL MARKETING

Using Bulk Email Service To Boost Your Business

MODULE 19: SMS MARKETING

Using Bulk SMS Service To Boost Your Business

MODULE 20: LIVE PRACTICALS

Live Practical Experience

MODULE 21: INTERVIEW PREPARATION

Resume Preparation

Interview Question Preparation