It’s been roughly six months since Arnab Goswami anchored his last show on Times Now. Now, he’s back with his new venture Republic TV – that officially went live on 6 May.

But Republic’s launch came only after a veritable cacophony was built around it. During his six-month hiatus, Goswami ensured that even when not doing the news, he found a way to be the news.

A carefully crafted PR strategy, courtesy some of the country’s leading names in the business, has helped Arnab and Republic to stay on top of public mind space.

Arnab has quite a communications team assembled – Mindshare as the media agency, Ogilvy India as the creative agency and Laqshya Media Group as the out-of-home advertising agency. Here’s a quick look at his PR blitzkrieg.