Starbucks boycott underway after CEO announces plan to hire thousands of refugees | 30 Jan 2017 | Some Starbucks customers are threatening to boycott the coffee giant, after the CEO took a stand against President Trump's executive order barring immigrants from seven Muslim-majority countries from entering the US. On Sunday, Starbucks announced it plans to hire 10,000 refugees worldwide in the next five years. While many customers were immediately supportive of Starbucks' actions on social media, others threatened to boycott after the letter's release.