Facebook is the latest network to reportedly show interest in acquiring the digital rights to the Indian Premier League, joining Twitter, Amazon Prime and mobile group Reliance Jio.

The fast-paced franchise tournament has persevered through a series of controversies since its inception in 2007, soaring to a brand value of $4.16 billion in it’s ninth season.

Facebook registered an incredible 360 million interactions from over 30 million users during this year’s tournament, with more than 140 million video views across eight team accounts and the official IPL page. It should come as no surprise, then, that the media powerhouse wants to cash-in.

From kit launches to La Liga, Facebook has been focusing heavily on live-streaming sports content. So too has Twitter, with the platform successfully broadcasting Wimbledon and the NFL. Amazon, meanwhile, is set to venture into the world of live sport with its prime video service, and Reliance Jio is a strong contender given the company’s powerful influence in India. The stage is set for a fierce fight.

Bidding for the digital rights of the IPL closes on 25 October and the results of the process will be announced the same day. Let the battle commence!