Search Engine Marketing 48 Hours, Weekends Only (Saturday or Sunday)

Whether a business is new to digital media spends or has digital media as an established part of its media mix, Search Engine Marketing (SEM) forms a large part of the total digital media spends. It is the core area of customer acquisition for most brands that use digital platforms to reach out to potential customers. The demand for skilled SEM professionals far surpasses the availability of the same.

This is a 48-hour program centered on the industry standard Google Adwords program. It is a practical, hands-on program that will equip you to run an SEM campaign from start to finish. You will learn to strategize, initiate, run and optimize an SEM campaign. The course also prepares you for the Google Advertising Professional (GAP) examination.