Matchpool, an incentive-based community platform that allows anyone to open their own dating pool and earn cryptocurrency, is set for a crowdsale that will begin next week on March 25, and continue for four weeks or until the 500,000 ETH cap (equivalent to $15 million at current rates) is reached.

Participation is encouraged by the platform’s Guppy token (GUP). Matchmakers on the platform can earn Guppies for successful matches, while individuals can earn Guppies for participation. The developers say that users will eventually be able to trade or sell their GUP on cryptocurrency exchanges.

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“We are overwhelmed by the community’s support for Matchpool already, and our Guppy token crowdsale will allow investors to get involved from the ground up,” said said Yonatan Ben Shimon, CEO of Matchpool. “The Guppy token is an integral part of Matchpool, and will incentivize users to build meaningful connections within their communities.”

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Investors in the GUP crowdsale will be incentivized to participate early. During the first hour of the crowdsale, 1 Ether will be exchanged for 120 GUP. After that, the price will change to 110:1 for three days, then 100:1 for two weeks, followed by 90:1 for the remainder of the crowdsale.

When the crowdsale concludes, token transfers will be locked for one month. The crowdsale will offer 60 million total GUP, 60% of the total GUP currency. Of the 60 million GUP, 18% will be minted for new users over two years, 20% will go to the team and advisors, and 2% will be reserved for Matchpool bounty campaigns.

The Matchpool advisory board includes Joe Shapira (JDate), Dr. Gavin Wood, Ned Scott (Steem), and Jake Brukman (Coinfund).