Although the GDPR policies are only going to be applied to online services that involve users from the EU, data privacy and information protection is crucial to all. Since data protection is critical to everyone, we have decided to introduce some unique marketing tips that will have a positive impact regardless of the geographical location of the business or the website.

Marketing Tips Related To GDPR compliance

Privacy Policy:

As a website owner, you must have a privacy policy that has been lying in your webpages, unnoticed for several years. Now, it’s time to update your privacy policy. Your new privacy policy update will include a lot of details that were not offered in the past. To make your privacy policy compliant with GDPR, include update which covers the following points:

How is the data collected?

Why is the information collected from users?

What is the purpose of data collection?

What are the measures taken to protect the data?

What rights are granted to the subject from which information is collected?

Cookies Notice/Cookie Consent:

As in every GDPR-compliant privacy policy, there is a portion that dictates how the data is collected. GDPR states that the visitor of the website should be given notice or warning that their activities on the website are being tracked using cookies.

It is also essential that this notice must be simple in language so that the user can understand it easily. The visitor must have two options; whether they want to enable cookies and let their activities be monitored or decline the use of cookies by the website.

The cookie notice must be to the point and also a have hyperlink to take the visitor to the complete privacy policy page so that the user can examine the whole privacy policy.

Lawful bases of Data processing:

According to GDPR, any organization which is EU based must have legal reasons to use data. The law states that any legitimate reason must have six points in it:

User Consent Performance of a contract Legitimate Interest Legal Obligation Vital Interest Public Interest Task

In Short,

Including the points mentioned above in your websites will aid you in staying compliant with GDPR data privacy and information protection clauses. Moreover, you can enjoy improved and reliable website traffic.