Quarterly Dive into APPC Ecosystem Transactions

By Francisco Afra, Cryptocurrency Analyst at AppCoins

2019 has been an incredible year for the cryptocurrency universe, not only have most prices recovered from their all-time lows, but crypto-related projects are emerging everywhere — with real products and problem solutions — and we all know that “the early bird gets the worm”.

Use cases of blockchain are real in the current day, as well as totally feasible and applicable to various different business models (take a look into Libra Facebook Project, who would believe that a few years ago?). Since we are talking about blockchain, I do have to remind our readers that this type of technology brings trust, transparency, and disintermediation into the ecosystem – which is ideal because that way every participating agent can enjoy better outputs.

Developers get more revenue share per In-App Purchase (IAP), paying users are finally able to get a percentage of cash-back on every IAP they make (contrary to the Google Play model), and Original Equipment Manufacturers (OEMs) also get a higher revenue share. Of course, it’s inevitable to compare our business model with Google Play’s, since we are the ones destined to disrupt and create a more fair environment where there is a win-win solution for every participant involved.

“How has the AppCoins business model been performing since its adoption?”. That question can be answered by taking a look at our all-in-one control panel: the AppCoins Explorer (a.k.a, the ERC-20 Appcoins token blockchain explorer). Every APPC transaction and data is secured and stored on the blockchain, open-source and incorruptible. All this is open to the general public, where everyone and no one owns it. That is the beauty of the blockchain.

Overview of APPC Ecosystem Transactions for Q2 2019

With the help of the APPC blockchain explorer, I exported a simple CSV file with transactions from the past two quarters. With some minimal excel data handling knowledge, and the use of Pivot Tables, anyone (not just me) is able to personalize their own analysis over their chosen timeframe. In this instance, we will be comparing the first and second quarters of 2019.

Let’s move onto transactions! The graphs below are mostly self-explanatory for those who follow up our continuously developing and growing ecosystem.

IAP transactions have been growing tremendously when compared to the first quarter. The graph shows that the more users have been using APPC SDK integrated apps = more transactions have been made = resulting in more revenue for developers to develop better apps.

We also have to take into account that, by the end of Q1 we had 342 apps with the APPC payment method integrated (APPC billing), whilst by the end of Q2 we had 948 apps. This is a very important aspect since more available apps means more options for players to benefit from our APPC business model.

Most of these new apps integrated through Catappult, which is our developers portal for frictionless app integrations that require no extra coding. If you are an android app developer, android App Store or an OEM and you wish to become an early bird, join now!

Following up on the number of IAP transaction evolution, below is the volume of those transactions, which is also showing great demand.

The IAP # Apps Q2 vs Q1 graph, besides being influenced by new app integrations, shows the number of apps that account for user purchases with APPC across both quarters.

In this quarter (Q2), we gave developers the chance to reward users via proof-of-attention (PoA), a more decent reward than just 10 AppCoins or minimal test amounts. This translated into more users spending 2 minutes of attention on a game, as well as getting rewarded with AppCoins Credits to spend in their favorite apps and games.

Finally, here is— just like in the past quarter — a table with our main performance indicators that reflect our team efforts and continuous growth:

As both Catappult’s and AppCoins’ popularity continue to grow across the Android ecosystem, we hope to help developers, app stores and OEM’s reach millions of users and further enforce the circular-economy of the protocol.