Find out how and how often to share data, how to think about a variety of data points, and how to make better SEO decisions from them at our April lunch-and-learn with Keith Goode, Sr. SEO Strategist for IBM, SecurityIntelligence.

As a long-time proponent of the Democratization of SEO, Keith has spent a good portion of his career with companies like Dell, seoClarity, and IBM teaching the principles of Search Experience Optimization, a user-focused philosophy that eschews the notion of SEO as an afterthought and embraces responsibility for the totality of the user’s experience through the Buyer’s Journey.

In this session, Keith will discuss his efforts around Decisions Through Data, an effort at IBM, to: