A survey recently conducted by npower Business Solutions found that a striking 69% of energy managers are unaware of developments of demand side response (DSR), and this gap in knowledge is likely to cost the businesses involved heaps of money.

The findings from the study found that:

"The survey of senior decision makers, responsible for business energy resources, found that of those who were not currently implementing any DSR solutions, an overwhelming majority (73%) had no plans at all to introduce DSR to their business, with less than one in ten (8%) planning to do so in the next month."

This survey is just another in a long string of instances where policy and economic tools can and should be making breakthroughs in responsible energy management, but the human part of the equation-- be that awareness, decision-making, or execution-- is stopping the true potential from being reached.

Such a finding leads me to the discussion question I'd like to pose to the community: What are you doing about this? How do you spread awareness of your energy management programs to customers? How do you follow up to ensure that the people on the other side are implementing and reacting as they optimally would? Is this a problem you've found in other examples?

Let's share some stories in the comments below, and perhaps some best lessons learned from what has and hasn't worked among the community can inform future best practices.

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