In my previous post I share information about Facebook’s 20% Text Ad Rule and I shared some tools that you can use to check your ads against this rule to ensure your ads get approved. Today, let’s talk dimensions – ad sizes.

When you create a Facebook ad, you’ll need to select an ad objective (ad objectives are pretty self explanatory). Depending on the objective you rad size may vary.

The chart below displays ad objectives and recommended image sizes. If you upload an image that is bigger than the dimensions posted, your ad will be resized and can result in poor image quality.

You want to make sure your ad is set to the correct dimension and contains no more than 20% text. No worries, Canva.com to the rescue…again! Canva has a standard ad template that is 1,200 x 627. Canva also let’s you use your own dimensions, this means that creating ad of all sizes is easy.

Your ad placement also affects your ad size. The Facebook Ad Guide provides useful information for the three ad placements – Mobile, Desktop and Right Column. But all the ad elements are the same.

The chart below breaks down the elements for a desktop news feed (this is a news feed that your readers will see when they are using Facebook on their desktop).

When we look at the ad layout above, you can see that placing text on your ad as an overlay may not be necessary. People are more likely to click on an interesting image or video. It’s more important to use an image that will build curiosity and make your readers want to click on your ad. You can ad your important ad text in the Text and Call to Action sections of the ad. These areas allow you to give the readers important information. I always recommend having a all to action for every ad you place.

So now you can start to place the pieces of the ad puzzle together – Ad size (above), 20% text rule, targeted audience, and ad elements (above) – to create your ad masterpiece.