Camera-wise, Sony has gone for a triple-camera array of 12-megapixel sensors, and the company says its eye AF feature will also come built-in, which uses algorithms from Sony's Alpha ILC camera series of interchangeable lens cameras to keep focus on the human eye. It'll be assisted by the Qualcomm Snapdragon 855 processor, power-wise, too.

This year's nonsensical feature is Sony's 'smart connectivity' software tweak, which uses a deep learning engine to analyze WiFi signals and predict any chances of wobbly connectivity. It will automatically switch to LTE when it predicts any compromise in WiFi connection to ensure you always have optimal connectivity -- which sounds useful when you're streaming but harder to see in effect at a trade show.

Rounding off the sales pitch, the phone will also support DualShock for haptic gaming on Fortnite. Other details are scant right now, but the phone will go on preorder next week, launching on October 4th in the UK.