January 28, 2018

The digital transformation reaches into more and more areas of our lives. Internet, smartphone, and apps have long become indispensable, and all our online activities generate data. Often, this data is systematically collected and analyzed. At first glance, this may seem harmless. However, the more data is collected, the more detailed is the picture that can be drawn of the individual Internet users.

Once the data is acquired, it can be duplicated at will and preserved indefinitely. For what purposes the data can and will be used is uncertain; it might lead to totally unforeseen conclusions about the users that generated it. In order to raise awareness for the dangers of a decline in privacy, the Data Privacy Day was established. This holiday is held annually on January 28.

With Threema, every day is Data Privacy Day, but today the app is 50% off.

The 50% sale ends on Sunday, January 28, at 10 p.m. CET.