US consumers who make their first purchase using Samsung Pay on a Galaxy S7 or S7 Edge device this month are being offered a gift card worth US$30 from one of five selected Samsung Pay merchants — Best Buy, eBay, Whole Foods, Nike or Regal Cinema.

“From March 11-31, when you complete your first qualifying transaction, you will receive a pop-up notification where you may choose a gift card,” Samsung says.

The offer is the latest in a series of promotions the company has run in the US to encourage adoption of the mobile payments service. Recent promotions include the chance to win access to an exclusive performance by American popstar Usher, a US$100 discount for new users that ran in November 2015 and a US$50 rebate for new Samsung Pay users that was offered in the first half of the same month.