Just 36 hours after suspending his campaign for president, Michael Bloomberg is out with a new digital advertisement. This time, it’s not about him.

On the heels of announcing plans to start a new organization to elect Democrats in battleground states, Bloomberg released a digital ad targeting Donald Trump. The ad, which shows a mix of clips from popular movies like "Star Wars" and "Mean Girls", teases the billionaire’s plans to throw his money behind an ad campaign aimed at defeating the president in November.


Against footage of Trump at a rally saying, “[Democrats] know they can’t win the 2020 election,” the mashup of movie parts delivers the message: “We’re not going anywhere. We will haunt your dreams. We are in your head. This year, we will fight back.”

The ad is one of many expected from the Bloomberg-backed group, which has not yet been formally named. According to representatives from the Bloomberg campaign, the group will utilize the former New York City mayor’s unlimited spending to continue to run digital ads with a similar anti-Trump message. The #DumpTrump hashtag, which is a common refrain among Democrats on social media, was pinned to Bloomberg’s announcement of the new group.

Before exiting the race, Bloomberg’s presidential campaign was defined by its expansive, millions-at-a-time ad buys in media markets across the country. Over the course of his four-month run, he spent more than a half billion dollars on TV, radio and digital ads that both lauded his record as mayor of New York and pushed messages universally popular with Democratic voters like health care, climate change and education.

Bloomberg endorsed Joe Biden when he dropped out, calling Biden “the candidate with the best shot” at defeating Donald Trump in a general election. The move immediately prompted questions about whether the former vice president would inherit Bloomberg's trove of money and army of staffers stationed across the country, though Bloomberg representatives maintain that no agreements have been brokered between the two campaigns.


At its peak, Bloomberg’s staff included more than 2,000 people nationwide and 400 people at his New York headquarters. Bloomberg himself has since confirmed that every person who worked for his massive campaign will be paid into the summer or through November.

Sally Goldenberg contributed to this report.