There were reports over the weekend that cardinals might tweak the rules and begin the conclave to choose Pope Benedict XVI’s successor sooner than March 15, which had been the earliest date mentioned. That would be a blessing. Already in the American news media it’s all pope all the time, a tsunami of papal coverage, and until a new pope is named, the tide won’t quit. You’d be forgiven for concluding that he’ll actually have significant sway over Catholics in this country.

He won’t, not over the majority of them, not in any immediate sense. And it’s worth pausing, amid this hoopla, to remember that. In large parts of the Roman Catholic world, certainly in North America and Western Europe, most Catholics don’t feel any particular debt or duty to the self-appointed caretakers of their church. They don’t feel bound by the pope’s interpretation of doctrine or moral commands. And many regard him and other Vatican officials as totems, a royal family of dubious relevance, partly because these officials have often shown greater concern for the church’s reputation than for the needs, and wounds, of the people in the pews.

The blanket coverage of matters papal is deceptive, a function to some degree of habit and convenience. We in the media love the clear-cut drama of transitions. They’re easy to grasp and frame. And in the case of the Vatican, they come with majestic visual backdrops, colorfully costumed characters: a pageant extraordinaire. It looks splendid on the front page and even better on the nightly news.

We traffic in celebrities, and the pope qualifies as one. We also relish the narrative of any winner-take-all contest in which there are multiple hopefuls, murky dynamics and a familiar brand of suspense. This informs the way we approach presidential elections, focusing on the horse race. It explains all the cook-offs, the sing-offs, the analyses of the face-off between “Argo” and “Lincoln” for Best Picture. The papal selection process is in one sense “Top Chef” without the cooking. It’s the ecclesiastical Oscars. It fits a mold, regardless of import.