James Charles, a 17-year-old makeup artist who has become an Instagram star with a large following, has been named as the first ever male CoverGirl.

Singer and CoverGirl Katy Perry helped make the announcement on her Instagram account Tuesday when she shared a picture of her with Charles. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" Perry wrote.

I can finally announce that I am officially a new @COVERGIRL. 🎉🎈 First boy ever & I am so excited to see whats coming! #COVERGIRLJames pic.twitter.com/0wVHJYQ9M9 — James Charles (@jamescharles) October 11, 2016

Charles, a student at Bethlehem Central High School in the Capital Region, launched his Instagram account last year and frequently posts selfies in adventurous and provocative makeup, the Times Union reports. His account received nationwide attention from BuzzFeed, Mashable and more after he re-shot his senior portrait.

His follower count on Instagram first received a significant bump following the Super Bowl, when Charles posted a video of himself applying makeup while wearing a Denver Broncos jersey.

At the time, his follower count grew from 50,000 to 198,000. He now has 430,000 followers as of writing.

According to a press release from the brand, all CoverGirls "are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful."

Meet @JCharlesBeauty: makeup artist, boundary breaker, and the newest COVERGIRL! Spread the word by regramming using #COVERGIRLJames. A photo posted by COVERGIRL (@covergirl) on Oct 11, 2016 at 7:03am PDT

James Shultis, director of programs for Pride Center of the Capital Region, told the Times Union that Charles -- who is openly gay -- is a role model for those who are interested in doing makeup and for those coming to terms with their sexuality.

Charles told the Times Union that he thinks his photos help the LGBTQ community. "I get messages all the time from young boys and girls telling me that my posts inspired them to try makeup and be more comfortable with themselves," he said.

People magazine reports that Charles' first launch with CoverGirl will include TV, print and digital components and he will continue to promote the brand for the rest of 2017.