Then we began to notice our logo's hidden interpretation... and not in a cool, arrow inside the FedEx logo kind of way. If you squint just the right amount, our robot with upraised hands, encased in a partial circle, instead looks like the face of a crying pig. Aargh, cannot unsee!

We were faced with a choice:

Rethink the game to feature some Animal Farm-like allegory with robots and pigs. Pretend the alternate logo interpretation was totally intentional the whole time. Go to bed super pleased with our cleverness. Come up with a revised logo, you lazy devs.

We then realized that #1 would actually be way more work than #2 anyway, so we did the right thing and revised the logo.

Our UX/UI designer Joe drew several concepts, including minor tweaks to the first logo that never seemed to quite work out, as well as exciting new directions. These are several of the “What If” alternatives that Joe concepted along the way: