I went to Best Buy looking for a premium keyboard and looked and looked and couldn't find anything but the usual mushy $25-40 keyboard by Logitech & Microsoft. I asked one of the associates and he asked if I'd seen their gaming keyboard; I had not. I had originally picked out a different product with per-key full RGB backlighting. Although that was pretty cool, I was surprised to find out that it actually had two USB cables (one for the keyboard and one for the onboard USB port -- which turns out is just an extension off the 2nd usb pigtail). Though I really liked the keyboard, I realized I really didn't care about the per-key full RGB lighting, and the 2nd USB pigtail really annoyed me (I was connecting it to a laptop with only a single USB port). So I returned it and picked up the Logitech G610. The Logitech G610 has only white lighting, and I *think* it might have per-key lighting options, but that's just not what I really care about, so I've not checked into it. They keyboard is still doing the slow rolling wave as configured right out of the box. I've never been a media keys user, and almost all of these premium keyboard have dedicated media keys. I was surprised how quickly I fell in love with the rolling volume control. I love that it's right here and I don't have to control volume on screen with the mouse. In fact, the media key and rolling volume control are some of my favorites. Gaming keyboards each have very specific make and model of keys in them, each with a different feel. I can't keep track of Cherry (brand) "brown" from "red" and it even seemed that some of the products had Cherry "speed" keys in them (the first one I bought and subsequently returned). Although I can't remember which model keys are in this keyboard, I can tell you that they are particularly smooth and easy to use; especially fast to type on. They're almost too fast; I'm still getting used to the keyboard and sometimes get keystrokes out of sequence, or even accidentally type another key (or double-tap a key) because of how easy this keyboard is to type on. The keys are smooth with no particular tactile or audible feedback. On the other hand, they're also fairly quiet to use. Originally, my goal was to find a bluetooth keyboard (to go alongside my bluetooth mouse) because I didn't want to have to plug anything into my laptop when using it at my desk. The wireless requirement kinda went away when I discovered a number of other devices that I wanted to connect via USB (to a laptop that has only a single USB Type A port), so I pulled out one of my powered USB hubs and now the keyboard is just one of the devices attached to the hub. In the end, I much prefer the performance of this keyboard over the convenience of not having to plug anything into my laptop. The G610, although in the gaming department, doesn't have any of the notable extras that gaming keyboards often have (like the extra rows of function keys, or programmable keys on the left side). This keyboard is very much the traditional 101-key of yesteryear, with the standard 12 function keys across the top, the ESC key set apart in the top left, the traditional inverted-T set of arrow keys and the 2x3 arrangement of insert/delete, home/end, and pg-up/pg-dn, and the convenient 10-key on the far right. I've been using a Microsoft Natural keyboard for so many years (which moved some of the standard positions of keys), so I'm still getting used to where some of the keys are. Seems like I routinely, accidentally hit the F11 or F12 keys while browsing, which of course, do crazy things like go full screen or open debug panels in the browser. Overall, this is a fantastic keyboard with a great feel in the traditional 101-key layout.