Don't get your hopes up just yet. It will be "some time" before you'll see this in a production car, the company's Mark Möller said. While he didn't dive in to specifics, it's not hard to see why. Holographic technology is both rare and expensive, even in limited form. There's also the question of practicality. It's easy to put a hologram at the back where there's plenty of room and no distractions, but it's another to squeeze one into your dashboard or the back seat. Think of this as a peek at the future of car audio rather than confirmation of any plans.