Why Language Is Key Success Element In Candidate Sourcing

Brett Johnson How-to

Writing



Candidate sourcing is crucial for todays business. According to statistics, around 70% of the global workforce is made up of passive talent who aren’t actively seeking for a job. This means that candidate sourcing is becoming more and more crucial for businesses. And one of the most effective sourcing instrument is text.

The reality is that the vast majority of the workforce is not on the hunt for a new role. This ‘passive’ section of employees – comprising 70% of the total employment population as defined by recent statistics – is essentially inactive from a recruitment perspective, and therefore can only be solicited through the skill of candidate sourcing. Yet this is a skill that it seems is ever reliant on the power of language.

However, despite all the potential of written communication if done wrong it can seriously hurt and result in decreased response rates and, as a result, less filled positions.

With that in mind, the language involved in a carefully crafted message is critical to any success.