New York (CNN Business) Women are looking for eco-friendly and healthy ways to deal with their periods. Procter & Gamble (PG) is betting that organic tampons will do the trick.

The pads and tampons are made from On Tuesday, P&G's feminine hygiene brands — Tampax and Always — debuted a new line of products called Pure.The pads and tampons are made from organic cotton and are "free of dyes, fragrances and chlorine bleaching," according to the company.

The applicators for Pure tampons will be "composed of a 90% plant-based material," Tampax said.

"In speaking with thousands of tampon users in the last several years, it was clear that there was still a big unmet need in the natural menstrual category — an option that worked well," said Amy Krajewski, a Tampex executive who oversees research and development, in a statement.

She added that the new organic products are designed to provide the same level of protection as a regular Tampax tampon or Always pad.

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