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Growing concerns over FIFA's transparency will see football's global governing body lose its second sponsor in the space of a month after it was reported Sony Corp. intends not to renew their partnership agreement.

The current deal is set to expire at the end of this year, and although the termination isn't official, Dow Jones Business News (h/t Nasdaq) cites an inside source in reporting of the Japanese conglomerate's intentions.

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FIFA has come under increased fire relating to the authenticity of bids made by Russia and Qatar for the 2018 and 2022 World Cup, respectively.

This is thought to have played a part in the other exiting sponsor, Emirates Airline, pulling out of its contract earlier in November.

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According to the report, Sony's current deal is worth Yen33 billion (£178.5 million), but FIFA's greater concern will be the growing haste with which its partnered brands are beginning to pull out.

President Sepp Blatter has been at the centre of the controversy, and his Bundesliga equivalent Reinhard Rauball is among the latest to speak out against FIFA's figurehead, per German newspaper Kicker (h/t Telegraph):

In contrast to others who just do it via the media, I rang up Mr Blatter personally recently and asked him to resign. I can't be accused of holding myself back on this issue. But the decision by the Fifa executive committee in favour of Qatar is not made by Mr Blatter alone - 22 people are entitled to vote.