According to some common saying: video is the best form digital medium. Because they are the medium for infotainment, people can get informed about your press and also get entertained and hence glued to your content. But yes, video should not be something absolutely abstract but should have similarity to the topics of concern.

While video press releases are indeed incomparable, producing one is also easier than thought. To create a professional video, all you want are skilled freelancers to take care of video filming and video editing.