President of WebFX. Bill has over 25 years of experience in the Internet marketing industry specializing in SEO, UX, information architecture, marketing automation and more. William's background in scientific computing and education from Shippensburg and MIT provided the foundation for MarketingCloudFX and other key research and development projects at WebFX.

Your website’s header makes an immediate impact on your user so it’s important to get it right. Think about what you’re trying to achieve, what’s the first thing you want to tell your users when they visit your site, what will intrigue them and get them to read further?

A header gives you room to play and be creative, especially on the homepage, and there are a number of techniques you can use to connect with your user.

Take a look at these 5 different types of header design and see how the examples have used them creatively to make an impact.

The Huge Header

Takes up a lot of room and can be risky as you’re taking up valuable space, but done right it looks great and makes an impact.

enRoute Film Festival

Simple Art

The Web App

Web apps generally want to show a screenshot of their product with a prominent call to action button that will immediately entice users to find out more or signup.

PlanHQ

The Illustrated Character

Illustrated characters are currently a popular trend. They add character, personality and a sense of friendliness to your website.

Enrichment

Cleverful

The Portfolio Screenshots

If you want to show off your work then use this layout to show different examples of work alongside a tagline introducing yourself.

Tony Greer

James Lai Creative

The Carousel

Carousels allow you to fit in more information into the header with a slider effect. Useful for websites with many features or for showing off your portfolio. With the Javascript libraries currently available they are very easy to implement.

Benjamin David

Paramore|Redd

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