A UKRAINIAN man has officially changed his name to iPhone 7 after an electronics store offered the latest Apple phone to the first five people to legally change their name to the device.

The 20-year old iPhone Sim (Seven) got the coveted prize on Friday local time.

The iPhone lover and now eponymous youngster said he might change it back to his original name, Olexander Turin, when he has children.

The price of phone starts at US$850 in Ukraine, while the name changes costs the equivalent of just $2.

Sim’s friends and family were shocked at first but eventually supported the idea — presumably because it just makes good business sense.

His sister, Tetyana Panina, said “it was difficult to accept that and hard to believe it’s true.”

She added: “Each person in this world is looking for a way to express himself. Why not to do that in this way?”

Apple fans are known for their dedication, but this is some next level commitment.