I've been shopping for the ultimate cooler and bought this at a steal. Here's my requirements that were carefully reviewed and analyzed:

*Prefer USA manufactured or even better USA materials plus manufactured here. This is made in China :(

*Thickest insulation possible, above 1.5" prefer 3" just cause I'm greedy

*Either a wicked color scheme or extremely light colored exterior. Personal flare vs better uv/heat dissipation.

*Larger than 20 liter/quart but none above 30. Just personal use for Corona bottles which would require enough interior height storage.

*LIFETIME WARRANTY a must, I plan on this being my last REAL cooler. Not interested in lesser offered warranties just out of rigidity concerns if a item costs more it should be better and better, just sayin.

*Bottle opener a must because I drink sealed bottle beer. If I'm opening the cooler I'm gonna open a brew-sky.....ALL with one hand!

*PRICE, PRICE, PRICE. Even if I had to buy 3 or 4 more of the product (hopefully not knock on wood), does it really need to be soooo expensive. It's not even powered cooling for Christs' sake lol. I could buy a refrigerator with freezer for the price a Yeti?!

*Bear Proof is a waste of time in my areas of activity, there are very very few that exist here and quite frankly if a bear wants in a plastic cooler just take a look at the discovery channel and you tell me. Ridiculously unnecessary and merely a sales gimmick of durability plastic vs bear....duh!

*Tie downs are definitely tactical. Most come with this unless they are cheap or really small in general.

*Prefer a drain plug I can screw directly into my garden hose for easy cleaning. Although, this cooler may be suspect to leakage and or breaking at the plug cap but I can easily fix that without voiding warranty. Buy a brass or copper garden hose thread cap with a nice rubber gasket, voila!

*Carry handles/bar must be extremely durable because of full capacity weight tolerance factor.

No bear worries if you eat it first ;)Peace