Art Briles wasn't afraid to make a guarantee at Big 12 Media Days on Tuesday.

The Baylor head coach told the media that, if his team finishes the season with a perfect 12-0 record, the Bears will be headed to the playoffs.

"You can put that in ink," Briles told reporters at Omni Dallas Hotel.

But that may be a tricky thing to accomplish, with Baylor and co-conference champion TCU having been snubbed by the College Football Playoff committee last season in favor of teams crowned champions in their respective conferences.

Big 12 commissioner Bob Bowlsby said Monday that the league will stick to its round-robin style of play, with no plans at this time to expand to the 12 members it would need to host a championship game.

But Baylor is hoping to impress the CFP committee based on its body of work, and Briles predicts his "fearless" offense, led by son Kendal, will state a case for the playoffs.

Anything to be unpredictable, stressed Briles, in order to catch both his opponents and the committee off-guard.

"You don't want to stay the same," Briles said. "When you stay the same, people catch you, and you get caught. That's why criminals get caught. Because they do the same thing over and over again. You track them. If you hunt, you know this deer comes here every day, fish are in the fishing hole. You've got to be different. It gives us a chance to be a little different, and that's exciting to me. It's very exciting."

One thing that has stayed the same about Briles is his penchant for taking shots at TCU.

A media preseason poll picked TCU to win the Big 12 with 408 votes. Baylor came second at 384.

This didn't escape Briles, who led his team to the conference in 2013 and to a share of the title with the Horned Frogs in 2014, despite beating them head-to-head during the season.

"Guess we're going to have to win three times in a row to get picked first," Briles said.