Introducing the New Culinary Concept ‘Beefshi’

Introducing the New Culinary Concept ‘Beefshi’

Beefshi is an innovative new sushi-style concept that features convenient beef products like pastrami, roast beef, summer sausage, hot dogs, corned beef and bologna prepared in rolls with rice and vegetables. Beefshi recipes taste as good as they look and can be enjoyed individually as an appetizer or grouped together as a full meal.

In an online survey, consumers said this novel food concept is just as appealing as traditional and familiar Sushi, suggesting that millions of potential fans are eager to sample Beefshi.

Our recipes and how-to videos can help consumers and foodservice professionals bring these innovative and delicious recipes to the table.

In 2019, the Beef Checkoff partnered with State Beef Councils around the country to develop new regionally themed rolls.