Mary Bowerman

USA TODAY Network

An Italian restaurant in New Mexico is facing backlash for selling “Black Olives Matter” T-shirts.

Paisano's in Albuquerque, N.M., first made national headlines for putting the slogan, which is a play on the Black Lives Matter movement, on the restaurant’s main sign, KOAT-TV reported.

Restaurant owner Rick Camuglia told the news station he used the “Black Olives Matter,” tag with the intent of selling a new tuna dish with black olive tapenade.

Camuglia said he’s received both criticism and support.

On social media, many have pointed out that the shirt mocks charged social issues and the "Black Olives Matter” slogan belittles the efforts of a group working to end police violence.

Others tweeted that people need to lighten up.

This isn't the first time a play on the "Black Lives Matter" group has caused controversy. Earlier this month, in Ocean City, Md., White Marlin Marina employee George Lamplugh faced criticism after he designed T-shirts that he said promote marlin conservation — "White Lives Matter" for white marlin and "Blue Lives Matter" for blue marlin.

Camuglia said he’s received phone calls from people around the world, and decided to begin selling “Black Olives Matter’ T-shirts and hats to customers who wanted a souvenir from the restaurant.

USA TODAY has reached out to Paisano's for comment.

Contributing: Gino Fenalli