Only the best deals on Verge-approved gadgets get the Verge Deals stamp of approval, so if you're looking for a deal on your next gadget or gift from major retailers like Amazon, Walmart, Best Buy, Target, and more, this is the place to be.

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If you’re looking to buy a new 4K TV, Amazon Prime Day is a good opportunity to do just that. The online retailer is slashing prices for popular sets from LG, Sony, and many of its Fire TV Edition partners.

Fire TV Edition TVs run Amazon’s Fire TV software; there’s no need to buy a separate streaming box or stick. They don’t match top-tier TVs in terms of picture quality, but still offer a 4K image that many will find perfectly acceptable (especially for the price).

When shopping for a 4K TV, there’s more to consider than just resolution. You should look for a set with HDR, which produces extremely vivid colors, brighter highlights, and a more pleasing overall picture.

Amazon is also offering steep discounts on its Fire TV streaming devices and other TV-centric products like the Fire TV Recast, which lets you remotely watch or record the channels you get over the air from an antenna.

LG

LG 86UM8070PUA 4K LED TV is $2,196.99 (usually $3,299)

LG 55-inch C8 4K HDR OLED TV is $1,299 at Dell (comes with a $300 Dell gift card)

LG C8 4K HDR OLED TV is $1,599 (65-inch) at eBay

LG B8 4K HDR OLED TV is $1,749 (65-inch) (usually $2,499)

LG C8 4K HDR OLED TV (55-inch) is $948 at Google Express. Just make sure to hit the offer code FOHTTK at checkout.

Lightning Deal: LG C8 4K HDR OLED TV is $1,184.99 (55-inch) or $1,779.99 (65-inch) at Amazon. Must add TVs to your cart to see deal price.

TCL

TCL’s 5-series (2017) 4K HDR televisions in various sizes are discounted at Amazon, starting at $209

Samsung

Samsung 55-inch 4K HDR TV (model NU6900) is $397.99 at Walmart (usually $527.99)

Samsung 65-inch 4K HDR TV (model NU6900) is $597.99 at B&H Photo (usually $827.99)

Samsung 75-inch 4K HDR TV (model NU6900) is $997.99 at B&H Photo (usually $1,497.99)

Samsung 55-inch Q70R QLED 4K HDR TV is $1,297.99 at B&H Photo (matches Amazon’s price)

Sony

Sony’s X830F 70-inch TV is $799.99 at Amazon (usually $1,598) as part of its Lightning Deal.

Sony 65-inch 4K HDR TV (model XBR65X850F) is $849 (usually $1,095)

Fire TV Edition

Toshiba 50-inch 4K HDR TV with Dolby Vision and Fire TV software is $279.99 (usually $379.99). This is one of the first HDR-capable Fire TV Edition TVs on the market.

Streaming

Fire TV Stick 4K is $24.99 (usually $49.99)

Fire TV Stick is $14.99 (usually $39.99)