Advertisement MillerCoors files lawsuit against Anheuser-Busch over corn syrup ad Share Shares Copy Link Copy

MillerCoors has filed a lawsuit against Anheuser-Busch, saying its St. Louis-based rival wants to "frighten" people away from Miller Lite and Coors Light by claiming those beers have corn syrup.The lawsuit was filed Thursday in Wisconsin federal court, but the feud between the country's two largest brewers began when Anheuser-Busch aired commercials making the corn syrup claim during this year's Super Bowl .MillerCoors said Anheuser-Busch is preying on health conscious consumers who have negative connotations of corn syrup, sometimes confusing it with the high-fructose corn syrup in sodas. READ THE LAWSUITMillerCoors claims in its lawsuit that after the brewing process, corn syrup is no longer present in Coors Lite and Miller Lite beer. MillerCoors wants a judge to order Anheuser-Busch to stop the ads.Following the suit being filed, each company issued a statement: MillerCoors Statement:"We have always believed in transparency, which is why we were the first major brewer to put nutritional information and all of our ingredients online. But while its Bud Light brand is talking all about transparency, Anheuser-Busch has admitted that its campaign was designed to mislead the public. Anheuser-Busch is fearmongering over a common beer ingredient it uses in many of its own beers, as a fermentation aid that is not even present in the final product. This deliberate deception is bad for the entire beer category. We are showing the world the truth."Anheuser-Busch Statement" "The recent Bud Light campaign is truthful and intended to point out a key difference from Miller Lite and Coors Light. Those beers are brewed with corn syrup; Bud Light is not. These are facts. MillerCoors has admitted to using corn syrup on its website, in social media, in a full page ad thanking Bud Light following the Super Bowl, and even in the lawsuit itself. MillerCoors’ lawsuit is baseless and will not deter Bud Light from providing consumers with the transparency they demand. We stand behind the Bud Light transparency campaign and have no plans to change the advertising." As part of the escalating beer way, MillerCoors plans strike back at Bud Light during the NCAA Tournament with a new round of ads showing actors drinking their product following the completion of a commercial shoot on set.