TOYOTA Peformance Racing star Chaz … Wait. That doesn’t sound right. Lets start again. Hyundai charger Chaz Mostert … Nup. That doesn’t work either. Beginning any story about Bathurst’s newest champion with anything other than Ford would just not be right.

But sadly we may soon be calling the kid, who shocked Mount Panorama to its core to become a Bathurst King, a Toyota top-gun, a Hyundai hero, or maybe even, and god forbid, a Holden driver.

As revealed by The Daily Telegraph last week, Ford have told high ranking V8 officials that they do not have a future in the sport. They may elect to give Ford Performance Racing — the one and only team they sponsor this year — some help next year with the team committed to racing the new model Falcon, but after that they are out.

Yep they want to kill off the famous Ford v Holden rivalry; the great Australian sporting war.

media_camera Bathurst 1000 winners Paul Morris and Chaz Mostert celebrate their win at Luna Park.

The war they just happen to be winning despite their apparent lack of interest with Chaz Mostert helping them to back-to-back Bathurst titles on Sunday following Mark Winterbottom’s epic win over Holden last year.

They won’t commit to Ford Performance Racing despite the team proving they are not just one of Australia’s best sporting teams, but also brands. They are fast, followed and right now facing and uncertain future because Ford can’t see the value in taking $2 million a year from a $60 million marketing budget and spending it on … wait for it … cars. No apparently it makes more sense spending it on the Bachelorette and the Voice.

● WAS 2014 THE GREATEST BATHURST 1000 EVER?

● MOSTERT’S MAGIC MOUNTAIN VICTORY● LIVE BLOG: 2014 BATHURST 1000 AS IT HAPPENED● LOWNDES SORRY FOR HITTING WINTERBOTTOM● WHINCUP’S EMPTY FUEL TANK DRAMA● HEARTBREAKS: BATHURST SPREADS THE PAIN● BATHURST CHAOS: YOU’VE GOT TO LAUGH

Sure we all know the car market is changing. Apparently the only people that buy cars are 22-year-old, latte sipping, poodle walking girls.

But even if this is true, and we have all seen the poodles and lattes in Surry Hills, isn’t it still the father that ultimately takes his daughter to the dealer to have the final say? A bloke called Bruce, who hates poodles, drinks Nescafe and has watched every Bathurst 1000 since he was born?

Let’s take the emotion of a car company using cars to sell cars (yeah stupid right?) and look at the pure advertising. Right now Ford need to be as visible as possible. Since announcing they are shutting down their Australian operation at the end of 2016 and axing the Falcon, people think the company is in decline. Some people even think that Ford will not exist in Australia soon. The company needs to be as visible as possible so what can FPR do? Well how about the 3.775 million people who sat in their homes watching a 300kph an hour advertising board win Bathurst? The 193,647 that were at Bathurst watching the Ford poster that just also happened to be a Ford, beat Nissan, Holden and Mercedes in what might be the year’s best sporting event.

media_camera Chaz Mostert behind the wheel of a dodgem at Luna Park on Monday.

There is that. And then there are the other 14 rounds of the championship with events like the Clipsal 500, the Gold Coast 600 and the Sydney 500. The ones that hundreds thousands of fans go to and spend $60 to become mobile advertising boards themselves by buying the shirts, hats, and flags. Wait … they pay to advertise your brand? Yep.

They do much more than that. They buy cars too. Sure maybe there won’t be any V8s on the road soon, certainly no Falcons, but these people will still be driving something. Ford, do you still want them to be driving a Ford?

Chaz Mostert’s Bathurst win could not have come at a better time. Surely the win make Ford see what they have got and what they will lose if they go. Wake up Ford. You have been warned ...