CONTESTANTS on reality competition shows perform tasks like seeking spouses, racing around the world, eating bugs, losing weight, living in houses rigged with cameras and working for Donald J. Trump. A new series is arriving with a contest all its own: wooing advertisers to say yes to campaigns.

The series is “The Pitch,” after the pitch process by which agencies compete for assignments from marketers. (Perhaps the title of a coming reality series on TBS may be a better fit: “King of the Nerds.”)

“The Pitch” will appear on the AMC cable channel, which is seeking to increase its offerings in the unscripted genre that include “Comic Book Men” and “Talking Dead,” a live talk show about its hit scripted series “The Walking Dead.”

A sneak preview of Episode 1 of “The Pitch” is scheduled at 11 p.m. on April 8, after a new episode of “Mad Men,” the AMC drama about pitches — and other aspects of Madison Avenue — in the 1960s.