Despite the move to winter, White Night Reimagined saw a surge in crowd numbers, according to organisers who claim more than 700,000 people flocked to the city over three nights.

The official crowd number, announced by White Night organisers on Sunday, conveniently eclipsed the attendance predicted ahead of the event.

Organisers said about 100,000 people flocked to the centre of Melbourne for the festival on Thursday, with the crowd increasing to 275,000 on Friday.

Despite the cold, drizzly conditions, they said 338,000 attended on Saturday for the final night of the festival, bumping the total attendance to 713,000.