With eating butt making its way into mainstream culture, it only makes sense that pornography site Porn Hub expands into a whole new...territory. Today, the site announced that they will be launching a record label, as well as a contest to find the official "Porn Hub" anthem. First thought: is DJ Khaled busy?

Earlier this year, Coolio somewhat broke the news of Porn Hub's latest venture, announcing that he would be releasing music via the site. He's not the only one though, according to the head of PR and marketing Matt Blake.

"Artists upload their own stuff, like uncensored tracks and R-rated versions of songs. Some people come in and upload exclusive videos, so it creates a buzz for them," said Blake when speaking with Billboard.

The report states that Coolio won't be involved in picking the contest winner, though they're in talks with other high-profile artists instead. The eventual winner of the contest will then receive a $5,000 prize that will go towards an official music video that will debut on the site. Pornhub says they already have about 50 entries into the contest, so if you're looking to get in on this action, you better act fast.

[via Billboard]