Many women spend hours looking for the perfect outfit, but most don't expect to flock to the same shop.

A group of six women got quite the surprise when they turned up to a friend's wedding over the weekend wearing the exact same Forever New navy and white dress.

But what could have been considered every woman's worst nightmare was taken in stride by the group, who laughed off the hilarious coincidence.

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A group of six women got quite the surprise when they turned up to a friend's wedding over the weekend wearing the exact same Forever New navy and white dress (pictured)

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One of the women took to social media after the wedding, posting an image of the women standing with the amused bride.

'You really should start a bridal registry so that your customers can enquire whether anyone else has purchased one of your dresses for the same event,' Debbie Speranza, from Sydney, wrote on Forever New's Facebook page.

'No we are NOT the bridesmaids just the guests.'

'Think I deserve a gift voucher for all this advertisement,' Ms Speranza joked.

Two days after posting the picture, Ms Speranza's post received close to 32,000 likes and more than 7,000 comments.

While many women said the incident would have been their worst nightmare, most commenters revelled in the funny accident.

'My worst nightmare lol recently packed two dresses just in case,' one woman said.

'OMG that's unbelievable,' another laughed.

One of the women took to social media after the wedding, posting an image of the women standing with the amused bride (pictured)

While many women said the incident would have been their worst nightmare, most commenters revelled in the funny accident (pictured)

'At least they stock all shapes and sizes! Would have been hilarious,' a third woman said.

The Debbie Lace pencil dress, which costs $159.99, appears to be a popular choice this wedding season, with several other women claiming they bought the dress for a function of their own.

'Was just about to go buy this dress for a wedding this weekend,' a Queensland woman said.

'Omg I know someone who had these dresses for her bridesmaids the weekend just gone,' another wrote.