From Squarepusher's "Come on My Selector" to Missy Elliott's "Da Rain (Supa Dupa Fly)", great music videos are bursts of sound and vision that leave an indelible impression. Director's Cut is a Pitchfork News feature in which we chat with music video directors about their creations. The men and women behind the camera are often overlooked in today's YouTube era, but this feature aims to highlight their hard work while showcasing the best videos currently linking around the internet. A little behind-the-scenes dirt couldn't hurt, too.

For this edition, we spoke with Die Antwoord leader Ninja, who directed the head rush of extreme rap-rave otherness known as the "Evil Boy" video. While the clip is another WTF-fest featuring weird monsters, raps about penises, a cameo by Diplo, and a woman with no nipples, it turns out there are logical explanations behind much of its absurd imagery. Well, maybe "logical" isn't the right word, but everything is based in some sort of reality, which is sort of shocking in itself.

When we chatted with Ninja on the phone, he was at an L.A. cafe marveling at a limited edition figurine of the well-endowed Evil Boy drawing that helped inspire the subsequent song and video. The figurine is one of many multi-media projects the crew are currently working on-- action figures, a video game, a feature film, a short film with director Harmony Korine, and a video for "Rich Bitch" are all in the works, according to Ninja. He speaks about as fast as he raps (which is very fast), his thoughts pinging around like a jet-fueled bouncy ball. He's got a lot to say-- about America's cultural hegemony, South African monsters, penis-cutting rituals, Diplo's hair, and more-- and we pretty much let him say it.

Die Antwoord: "Evil Boy" [Director: Ninja]

Pitchfork: The "Enter the Ninja" video came out of nowhere early this year and was a huge hit online. But now that a lot of people know who you guys are, were you worried about topping it with the "Evil Boy" video?

Ninja: It's funny because we were feeling the opposite way about "Enter the Ninja". I almost got frustrated in a weird way when "Enter the Ninja" came out and blew up because it's not even the tip of the iceberg-- it's like a little sliver of the iceberg.

We had this explosion, but the explosion was building up inside us for a long time so when it occurred-- [makes boom noise]-- we just wanted to keep going with the same force and speed. So while we were on tour this year in all different countries like Japan, Switzerland, Norway, and Canada, I was writing notes the entire time and drawing illustrations and designing all the "Evil Boy" sculptures.

With the paintings in the "Enter the Ninja" video, I wanted to take the elements of drawings by retarded people and children and criminals and make that type of art three dimensional. So with the "Evil Boy" video I wanted everything to move so it'd overload the senses. We put care into every single detail so that the background got as much force as the foreground. The point was to make your brain unable to get it all in so you can watch it a lot of times and see something different, which is quite nice.