One of the guys on the FZ6 board posted a link to these pics. There were also pics of the girl in a bikini (not riding, but posing with exhaust parts, etc.) I wanted to go on a soap box then, but I stopped myself. So (stepping up on the box), here I go.



There have been several "Mail Box" letters related to sexual content of the ads in Sport Rider magazine. I fully understand that sex sells (remember the construction worker Diet Coke ads, anyone? Made me thirsty). I have a problem with the way that they advertise women's gear. Scorpion now sells women's gear. The ad is this month's Sport Rider shows a hot girl in a leather jacket, boots, and pants. The jacket is unzipped to reveal her impressive cleavage and bra/cammi. There is also a strip of bare skin between the jacket and pants. She looks good, but I think this gives the wrong message to girls (and guys). The ad reads "...serious riding gear as stylish as it is functional." Functional??? That is road rash waiting to happen. One hopes that the product in the ad is not what is sold to the public. Hopefully the jacket is longer in real life. Dennis Kirk print ads have also shown a cute girl in Joe Rocket gear with a similar strip of skin between the jacket and pants. You don't see skin showing in ads for guy's gear.