So far at the Sun StartupCamp, we've heard from Jonathan Schwartz about the company's attention to the startup developer community. Now we hear from a panel on building your brand. S. Neil Vineberg, President of Vineberg Communications, is moderating the panel entitled Notes From Mission Control: Rules For A Successful Media Launch.

On the panel we have Matt Dickman, Vice-President of Fleishman-Hillard, Jyri Engestrom, Entreprenuer and Google employee, Christina Kerley, a Marketing Specialist from ckEpiphany, Inc. and Adam Metz, a Partner at theMIX Agency.

As most startups will seek out press once they're ready for spreading the word about their company, this panel is surely helpful for a number of entrepreneurs out there. Here are some of the points the panel discussed:

~ have a good personality that becomes central to the brand (Steve Jobs, Richard Branson) ~ have transparency with different audiences: press, users, consumers, partners, etc. ~ current trends. how can you use them to tell your story? ~ strategy behind press and marketing ~ first impressions are key. you have 5 seconds or less to convey how your different, & institute personality ~ create new tactics. if you don't fit into an existing category, create one. ~ make a conversation centralizer, whether it be an aggregator on your RSS, or a network on Ning where others can engage in the discussions ~ jaiku example: get people to rely on your platform for their own success, because they'll do marketing for you.

As a publisher of content, we at Mashable can't survive without readers and the PR aspect that helps bridge the gap between companies and our editors. For some tips on how to get your news specifically to members of the Mashable staff, see Adam O.'s pointers here.