The fascination with Jim Harbaugh just doesn't stop. Whether he's in the news for his political commentary, showing up in Wolverine-themed rap videos or more recently, taking a tour of the Big House in a Black Hawk helicopter, it's hard to look away.

On Saturday during Michigan's game against UCF, it was even harder to tear your eyes from the screen as the coach put his finger up his nostril and then in between his teeth.

I am not insinuating Jim Harbaugh picked his nose on live television and then ate it. I am showing you he picked his nose on live television and ate it.

His comment, on Monday:

Jim Harbaugh on his radio show: 'I have never eaten a booger in my entire life.' — Nick Baumgardner (@nickbaumgardner) September 12, 2016

And now Harbaugh's brother, Baltimore Ravens coach John, has gotten involved:

#Ravens HC John Harbaugh: "My brother has never eaten a booger." — Nate Ulrich (@NateUlrichABJ) September 14, 2016

A likely story.

If a quick Twitter search is to be believed, this is not the first time Harbaugh has gone digging for gold when the camera is on him.

It started in 2011.

Perhaps the thrill was too much, because he didn't stop in 2013.

He must have been hungrier during Saturday's game.