By Ben Cohen

Republican Pollster Frank Luntz is an interesting character. He is the modern definition of a political hack, having made his money by treating politics as an advertising industry. But he is at least an extremely smart hack. If you want to understand how language can be used to win campaigns, Luntz is your man. If you want to understand how body language and image can be manipulated to sway voters, Luntz is definitely your man.

In short, if you want to win in today's political climate, hire Frank Luntz.

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Check this video of Luntz dissecting the Democratic candidates performance in the Iowa debates last week. It's an interesting segment, and fascinating to see how voters react to the language of politicians: