Your device will need to remember that activity, so Google is also introducing Google Sign-In for the Assistant. In the past, users would have to manually type a username or password when prompted, breaking the natural conversational flow. Now they can use a single tap, or voice confirmation, to link their account, or even create a new one -- and it'll even work via a smart speaker. This is obviously good news for users, because everything is more fluid, but it also stands to benefit developers -- Google says that Sign-In for Assistant significantly reduces drop off for login. Starbucks added it to their rewards feature, for example, and saw login conversion nearly double.