Bell Canada has been named the title sponsor of Northern Arena 2016, according to the event's organizers. The national telecom and media conglomerate, one of the three largest in Canada, will provide internet for the CS:GO event and cover it on its Canadian sports networks, TSN and RDS.

The sponsorship marks Bell's first appearance as a sponsor at a regional esports event. TSN, one of Canada's top two sports networks, launched an online esports vertical in March. Bell will also be a main partner of Dreamhack Montreal, providing the tournament with internet and having a presence at the event.

"Bell is proud to partner with Northern Arena’s eSports competition and bring to gamers Canada’s most advanced broadband products and services," Bell VP corporate marketing Loring Phinney said.

RELATED: Northern Arena 2016 to feature $200,000 prize pool

The Northern Arena eSports Championship, organized by the Canadian League of Gamers, will have two LAN events, with 14 invited teams and two open qualifier spots.

The first Call of the North qualifier will take place on July 23-24 for the Toronto LAN final, which will take place at Fan Expo on Sept. 1-4. The second Call of the North event will be held Oct. 21-23, with the Montreal Grand Final taking place on Nov. 11-13 at the 8th Annual Canadian Video Game Awards.

Greg Spievak, co-founder of CLG, said esports in Canada and around the world "is exploding with interest." "Our partnership with Bell will accelerate the growth of eSports in Canada and enhance the audience experience," he said.

At last year's tournament, Counter Logic Gaming defeated compLexity Gaming 2-0 to become kings in the north. CLG will have an even larger competition this year, with 14 invited teams versus last year's eight. With a $200,000 split between the two LANs, this year's prize pool is also ten times bigger than in 2015.

Sasha Erfanian is a news editor for theScore esports. Follow him on Twitter, it'll be great for his self-esteem.