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Poundland have jokingly offered to sponsor Newcastle United's home shirt this summer.

The high street retail brand are infamous for their lighthearted approach to social media and have cashed in on the Toon Army's frustrations towards the ownership.

Following Rafa Benitez's departure, Newcastle fans are sick of the era of austerity under Mike Ashley. The arrival of Steve Bruce as the club's new manager was labelled 'unambitious' by prominent supporters' groups and the fans are threatening to boycott the club's opening match of the season against Arsenal.

And in a week where Paddy Power have caused a PR storm with their sponsorship of Huddersfield's home shirt, Poundland's humorous offer to sponsor Newcastle's shirt has gone viral.

In an open letter to Ashley, they write:

"FAO Mike Ashley

"Beloved Chair Newcastle United & so many high street brands we've lost count.

"Hey Mike,

"I couldn't help notice Paddy Power's new shirt deal with Huddersfield and reckoned you might feel left out.

"Here's a deal for you. And we know how much you like them.

"How about we talk about us sponsoring next season's Newcastle kit to go one better.

"Just look at it - we think it'll be a winner.

"You share our love of not spending more than you need to, and you know the value of a pound. When it comes to shelling out for players, you're not really in Man City's league.

"But you know, we quite like you for sticking to your principles. Who needs the hassle of sailing close to those UEFA financial fair play rules.

"And with your inspirational appointment of Steve Bruce (Rafa who?) we'll even throw in free tissues for fans over the next three years.

"Heck, you may have seen we launched some rather swanky £9 trainers this week- we'll even name them Brucci's in his honour.

"Obivously we can't afford to splash out too much on the kit, but it's time we got together.

"Love Barry Williams, MD Poundland UK and Ireland."