(CNN)–Salad frosting. Yes, it’s a thing.

Instead of simply asking kids to eat salad dressing — or pretending the age-old condiment bears the hallmarks of a dessert staple — Kraft Heinz has introduced “Salad Frosting,” with the sweet tooth-invoking word right there on the label.

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But here’s the catch: It’s just a slim tube of ranch dressing, relabeled so parents can trick kids into happily eating their vegetables.

“Kids will eat anything with frosting, right?” the company states in a news release. “It’s a match made for dinnertime bliss.”