And that’s that. Club Nintendo has been discontinued. Nintendo’s new loyalty program will be detailed later this year, but in the meantime, keep in mind that:

All download codes redeemed from Club Nintendo will expire on July 31, 2015, so please be sure to download your game from the Nintendo eShop before that date.

All physical rewards will be shipped by the end of September 2015.

Nintendo’s new rewards program will be co-designed by DeNA, the smartphone games company in which Nintendo recently invested. You can read more about that here.