Kobo announced a new e-reader and set of tablets set for launch this fall, aimed to compete with the offerings of Amazon, Samsung, and even Google’s own devices. The Kobo Aura e-reader rounds out the company's offerings as a cheaper alternative to the Aura HD, yet it's priced at $30 more than the front-lit Kindle Paperwhite. The 7-inch and 10-inch tablets match Google’s own offerings in price.

The Kobo Aura has a 1014×758 (212 PPI) E Ink screen, 4GB of built-in storage, and a microSD slot. These are slight spec bumps from Kobo’s lower-end offerings (the $99 Kobo Touch and $79 Kobo Mini).

The 7-inch Kobo Arc 7 HD has a 1920×1200 display, quad-core 1.7GHz Tegra 3 processor, 1GB of RAM, 16GB or 32GB of storage, and an eight-hour battery life claim. The 10-inch Kobo Arc 10 HD has a 2560×1600 display, a quad-core 1.8GHz Tegra 4 processor, 2GB RAM, 16GB storage, and 9.5 hours of battery life. These specs track closely with Google’s Nexus 7 and Nexus 10 offerings. Also like those tablets, the Kobos run Android 4.2 Jelly Bean, though it appears to be skinned.

The Kobo Aura will run $149, $30 less than the $179 Aura HD. It's open for pre-orders that will ship September 16. The 7-inch and 10-inch tablets will be $199 and $399 for the base models or $249 for the 32GB 7-inch version, and they will launch in October.