me: So, we’ve decided that the Superman symbol would be the best image to represent [what we do].

me: The Superman symbol. Do you mean the “S” inside a shield logo from Superman’s chest?

they: And on his cape! It’s perfect, so we’re going to use it.

me: Have you licensed it?

they: What?

me: Have you licensed it for use from Warner Brothers?

they: It’s a comic book, you see it everywhere. It’s not Warner Brothers.

me: So, you haven’t licensed the trademarked Superman logo from Warner Brothers, and are going to use it to brand your [product].

they: to show how strong it is.

me: we’ll need to license the logo in order to use it, it will likely cost more than your current budget, and it’s highly unlikely Warner will allow it for [your use].

they: No, it fits perfectly and it been around forever. You see it on everything, t-shirts, tennis shoes, the even made that new movie. Let’s use that one and go fast.

me: go fast?

they: Yeah, I’ve got it right here. The code for it, in 3D, right off the video game. Let’s put that right up top.

me: I’m going to need cash upfront.