The 'trophy photo' after a big catch is a long-held fishing tradition - but this one is a little different.

Most anglers choose to be pictured alongside their prize catch, but this Victorian fisherman went to extraordinary lengths to boast about his hook.

The fisherman found a unique way to celebrate reeling in the shark, by climbing inside the gutted carcass, poking his arms through the gills and posing for a joke shot while stabbing a knife between its eyes.

The bizarre attempt to brag about his fishy achievement may have paid off, with Fairfax breakfast show declaring the shot 'picture of the year'.

The picture has hooked prime position on a wall at Metung Hotel in Gippsland.

We just hope the fisherman had a bath afterwards.