Back in 2004 when we started covering Black Friday here on GottaDEAL, there were really only two sites dedicated to posting Black Friday ads and news: GottaDEAL and BFAds.net. We remained competitors over the past 16 years as Black Friday exploded in popularity online.

Today BFAds notified their visitors via email that they have ceased operations. This was expected as they went dark following last year's Black Friday. BFAds was owned by Rakuten, a massive international corporation that apparently had no use for a Black Friday site in their portfolio.

So we'd like to officially welcome former BFAds visitors to GottaDEAL and we hope you'll make us your new home for Black Friday and beyond. We'll continue to post Black Friday ads (assuming there are some this year) along with all the latest news, rumors, deals and more.

We recommend you sign up for our Black Friday alert emails if you aren't already getting them so that you don't miss anything important during Black Friday season. We also have an active forum where you can discuss Black Friday and much more, as well as our Discord server for chat. Our main GottaDEAL site is also open all year with hundreds of hand-picked deals posted every week.