Have you ever had a really delicious meal and then wished you could find some way to properly honor the glorious food you’ve just consumed? Well, this man in the U.K. apparently once ate a bacon double cheeseburger so delicious that he decided to honor it by literally changing his own name to Bacon Double Cheeseburger.

That’s dedication.

This man used to be known as Simon Smith, according to The Times.

“A name is the least important part of your personality,” the 33-year-old London resident reportedly told the Sunday People. “It’s given to you by someone else.”

So how did he choose his new identity? It was simply the first thing he thought of. Last year, he officially changed his name by deed poll. We can only assume that he really, really loves bacon double cheeseburgers and is not a vegetarian trying to be ironic.

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