The FTC expects to see more prominent disclosure when an influencer is being paid to promote a ... [+] GETTY

According to the estimates from Business Insider Intelligence, based on Mediakik data, by 2020 brands will spend up to $15 billion on influencer marketing. That is up from $8 billion last year, and Instagram will likely remain the gold standard when it comes social media platforms used by influencers.

Nearly four in five (79%) of brands will tap Instagram for influencer campaigns, but beyond what platforms influencers may want to consider using to reach the masses is the question as whether those influencers are doing enough to disclose their business practices.

Last November the Federal Trade Commission released its guide, "Disclosures 101 for Social Media Influencers," which was meant to provide influencers with tips about what might trigger the need for a disclosure. The guide even offers examples of both effective and ineffective disclosures.

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Originally posted by:

Peter Suciu

www.forbes.com

March 2nd, 2020