I wanted to test this idea. I wanted to put some science to this anecdotal evidence, because if science could support this concept, then we might have at least part of the solution to shark attack right under our very nose. To do that, I needed some experts in shark vision and shark neurology, and a worldwide search, again, led to the University of W.A. on the doorstep here, with the Oceans Institute. And professor Nathan Hart and his team had just written a paper which tells us, confirms that predatory sharks see in black and white, or grayscale. So I called up Nathan, a little bit sheepishly, actually, about this idea that maybe we could use these patterns and shapes to produce a wetsuit to try and mitigate the risk of shark attack, and fortunately, he thought that was a good idea. So what ensued is a collaborative bit of research supported by the West Australian State Government. And we did three key things. The first is that we mapped the characteristics, the physical characteristics of the eyes of the three main predatory sharks, so the great white, tiger and bull shark. We did that genetically and we did that anatomically. The next thing we did was to understand, using complex computer modeling, what that eye can see at different depths, distances, light conditions, and water clarity in the ocean. And from there, we were able to pinpoint two key characteristics: what patterns and shapes would present the wearer as hidden or hard to make out in the water, cryptic, and what patterns and shapes might provide the greatest contrast but provide the greatest breakup of profile so that that person wasn't confused for shark prey or shark food.