By Daniel Arbizu on January 18, 2018

Marketing Consultant – Boulder, Colorado

Marketing Consultant – Boulder, Colorado – A marketing consultant is responsible for working with businesses to design and institute marketing strategies. The marketing strategies should be focused on achieving the main business objectives of the company (product sales, lead signups, brand impressions, etc.). The marketing consultant will generate a detailed marketing plan, develop the marketing message & content, identify the proper channels to promote your business, put the plan into action, and optimize the strategy based on performance data.

The consultant should have knowledge of the consumer behaviors, market performance statistics & predictions, as well as the tools & platforms used to institute the marketing strategy. Then the consultant will position the business offerings to a narrowly targeted audience and draw interest from potential customers.

Boulder Marketing Consultant

Boulder is unlike any other City, and marketing a Boulder business (or to Boulder locals) requires a unique approach. It is important to consider a consultancy like Online Marketing Techs that has this unique approach in mind when creating your strategies and messaging. People are looking for what your business offers, but needs the right positioning and messaging to convince them that your products or services are the right fit.

Market Research

Industry and Competition

Before you even build your business, you should know if there is a need for what your business offers. A market consultant can help you identify the demand and if your business has a good chance of success or not. The consultant will also help you Identify your top competitors and take notes of the advantages your business has over them. What are they doing to generate sales? What is your unique selling proposition? The answers to these questions should be noted and considered while creating your targeting and messaging.

Buyer Persona’s

It is essential that you know who your customers are. This is the part of the research phase that identifies the different profiles of your consumer demographics. A good consultant will help you build out these buyer persona’s so that you can tailor your messaging to sell to these specific profiles. If you already have sales, you may have access to some of this information already. It is great to generate interest, but it is even better to generate interest from the people that are most likely to buy. This is especially important when building custom audiences in display, video and Facebook marketing.

Online Marketing Analytics

Your marketing consultant should be fluent in analytics in order to optimize your strategies and produce the best results. The industry consumer base of every business is constantly changing and evolving. It is important that you can identify trends, channels, messaging, targeting, etc. that work and which ones that don’t so that you can focus your resources on achieving your business goals. Your consultant should be well-versed in:

Search Engine Marketing

Brand/Display Marketing

Video/YouTube Marketing

Shopping/Product Marketing

Facebook Marketing

KPI’s & Conversions

KPI’s or key performance indicators are metrics that you can measure in order to see if you are making progress toward reaching your overall business objectives. In online marketing, some of the basic KPI’s include

impressions – are a branding metric

are a branding metric clicks – are an engagement metric

are an engagement metric lead signups or sales – are a conversion metric

You will want to make sure your website and marketing analytics are set up to receive these metrics as well as dimensions like:

Location – Country/State/Region/City/

Age – 18-24/25-34/35-44/45-54/55-64/65+

Gender – Male/Female/Unknown

Time – Month/Day/Week/Hour

Device – Mobile/Tablet/Desktop

Campaigns – AdWords/Facebook

Ad Groups – Group targeting by keywords/display targeting/etc.

Ads – Different ad messaging

Make sure you chose a knowledgeable Boulder Marketing Consultant to drive sales for your business. Contact Online Marketing Techs now.