In a landscape so jam-packed with cinematic universes, none are more compelling than the Cloverfield Universe, which to date includes 2008’s Cloverfield and 2016’s 10 Cloverfield Lane; on April 20th of this year, Paramount adds an as-yet untitled (but previously titled God Particle) third installment to the universe.

“A team of astronauts make a shocking discovery and end up fighting for survival,” in that upcoming film, directed by Julius Onah.

With the third Cloverfield movie headed our way in just a few months, we still really know absolutely nothing about it, but we expected that yesterday’s 10th anniversary of the original Cloverfield would give us something to chew on. And while we didn’t get a trailer or any new information, something did actually happen yesterday.

As our friend Dinosaur Dracula pointed out, the ARG began last night!

Those intimately familiar with the Cloverfield films know that they’re deeply connected and enhanced by the Alternate Reality Game that began way back in 2007; on the surface, Cloverfield and 10 Cloverfield Lane may not appear to really have much of anything in common aside from the Cloverfield name, but oh boy do they ever.

This year’s new film will of course tie into that rich web of intrigue, and the mystery box it’s currently housed inside of began to open with the launch of a new Tagruato website last night – anyone familiar with the universe’s ARG knows the importance of Tagruato, a Japanese company that’s very much at the center of the whole damn thing.

As it turns out, there’s a hidden message on the new website, decoded by Reddit:

“Tokyo – January 18 2018: Tagruato has begun development on a revolutionary new energy technology in what Ceo Garo Yoshida called a technological great leap foreward for our planet. This renewable technology will take at least 4 years to complete along with another six years International regulatory bodies to bring the powerful revolutionary energy source by April 18 2028”

And so it begins…