Americans Deserves Better PAC, a new group supporting Libertarian Party presidential nominee Gary Johnson, has reserved a $65,000 ad buy on Maine's airwaves.

The advertising will launch Friday and run through August 26, reports Politico, with an ad featuring clips of the former New Mexico governor and his running mate, ex-Massachusetts Gov. William Weld talking about their records and pitching a positive message.

Americans Deserves Better launched its website on Thursday, choosing its slogan, "Vote for the Adults" as the site's address. According to a contract for the advertising, the committee's treasurer is Geoff Neale. He served as Libertarian national party chairman from 2002-2004 and from 2012 to 2014, when Johnson first ran for president.

Maine, where third-party candidates have done well in the past, may be emerging as a battlefield state. GOP nominee Donald Trump spoke at an event in Portland last week, and Maine is one of just 17 states where his campaign requested television ad buy rates.

Maine awards a total of four electoral votes, with two coming for the statewide winner and one each for the state's congressional districts. The state's Second District is the more Republican of the two, but Trump last week told The Portland Press Herald that he plans to seek all four electoral votes.