lemmata Profile Blog Joined October 2013 465 Posts #1



Sonic's Announcement in Korean



Here's a *very* quick and dirty translation.



Friends, there is some sad news.Here's a *very* quick and dirty translation. Hello, this is BJ Sonic.



I regret to bring you some bad news.



My current business venture and related work has left me not much time to sleep.



New issues related to the recent sponsorship deal with Manchester United, the expansion of the business, product improvements, product diversification, and entry into foreign markets are increasing requiring that the full efforts and capital of myself, the company, and my employees, who are like members of my family, be focused on the business.



Running the StarLeague requires the expenditure of several 100 million KRW and this has become too much of a burden at a time when I must focus everything on my business. This means that it is unclear whether the next season of StarLeague will take place.



Personally, I have tried to continue the StarLeague in any form by contacting people I know in various businesses to propose sponsorship deals but all companies I contacted have expressed reluctance.



More specifically, the core personnel at my company, the CEOs and professionals at the companies I contacted about sponsorship have all could not understand why I wanted to run the StarLeague in the first place let alone express any interest in sponsorship.



The gap in our understanding was too far to be overcome with any amount of convincing.



I will continue to seek out other channels...but I cannot promise you anything about the next season.



Nevertheless, I see that Kongdoo and many great BJs on Afreeca are continuing to host great StarLeagues, so perhaps we can hope that another great sponsor will pop up to save the day and host an even better league in the future.



I will try to return as soon as there is some time/money (T/N it's unclear which) to spare.



Please enjoy the upcoming holidays. Best wishes.





Original:

+ Show Spoiler + 안녕하세요 BJ소닉입니다.



오늘은 다소 아쉬운 소식을 전해드려야 하겠습니다.



제가 현재 진행하고 있는 사업과 그와 관련된 일로 인해 최근에 정말

눈코뜰 새 없이 바쁜 하루하루를 보내고 있습니다.



최근에 맨유와의 스폰서쉽 체결을 포함하여 제가 진행하고 있는 사업의 확장과

제품의 품질개선이나 상품의 다양화 및 해외시장 등 새로운 사업적인 이슈가

늘어가면서 저와 회사 그리고 가족같은 직원들의 역량과 자본이 더더욱

사업 연관된 일에 집중되어 가야할 필요성이 점차 대두되고 있는 상황입니다.





실제 스타리그 진행을 위해서는 수억원에 해당되는 금액이 지출되어야 하고

회사의 역량과 자본을 현재 확장되어가고 있는 사업에 집중해야 할 시기에

스타리그를 지속적으로 진행하기에는 부담이 되고 차기 스타리그의 진행여부에

대해 불투명하다는 말씀을 드릴 수 밖에 없는 상황이 되었습니다.



개인적으로는 어떤 형태로든 스타리그를 진행하고자 지인, 지인의 지인을 통해

여러 업체 관계자 분들에게 스타리그 스폰서 쉽을 제안해 왔습니다.

그러나 현재 컨텍해본 모든 업체가 난색을 표하고 있는 상황입니다.



더 구체적으로 말씀드리면 현재 제 회사의 핵심인력도 그리고 스폰서쉽을

제안했던 업체의 대표, 핵심 실무자들도 제가 스타리그에 스폰서쉽을

제안하는데 대해 아니 스타리그 진행하는 것 조차 이해하기 힘들다는

반응이 대부분이었습니다.



그런 상황에서 제가 그들을 설득하기에는 너무 버거운 일이더군요



앞으로도 꾸준히 이런저런 채널을 통해 알아보겠지만.. 안타깝게도

차기 스타리그에 대한 약속을 드릴수가 없겠습니다.



한편으로는 제가 리그를 하지 않아도 콩두컴퍼니나 기타 아프리카에 훌륭한

BJ분들의 스타리그가 꾸준히 진행되고 있으니 조만간 또 다시 다른 훌륭한

스폰서가 나타나 보다 더 화려하고 알찬 리그가 탄생하지 않을까

기대해 봅니다.



언젠가 여유가 되는 상황이 오면 다시 돌아오겠습니다.



곧 다가오는 추석연휴 알차게 보내시고, 항상 건강한 하루 되시길 바랍니다. Original:

prech Profile Joined March 2014 United States 2947 Posts Last Edited: 2015-09-22 06:55:58 #2 Thanks for translating.



Very disappointing indeed, particularly when we see SBENU expending even greater resources for LoL and SC2 events. I wonder if they are also at risk, or if any of these league sponsorships have added to SBENU's bottom line?



Maybe the compromise is to step back a bit and hold such major leagues online rather than offline/televised on OGN, as glorious as it has been. Since Sonic/SBENU and Kongdoo have aligned themselves, the Afreeca option may make more sense...Even if it is offline, just use the Sonic TV studio rather than something extravagant?



Knowing how brutal K-netizens can be, I'd surmise some unkind remarks about Sonic buying one less Lamborghini to enable a few more SSLs... Liquipedia

BigFan Profile Blog Joined December 2010 TLADT 24439 Posts #3 Hopefully, we hear some good news in the near future. Whatever the end outcome is, Sonic has kept the scene alive and given a lot to BW and for that, he is commended. I only hope that Korean netizens take it easy on him.



prech, I also wonder just how much his other sponsors have affected his finances. I mean, sponsoring LoL and SCII on top of BW must be difficult and financially-draining. There's also no guarantee that it'll help his bottom line which I feel is what Sonic is counting on (different age groups for the games). oh wow, this is pretty big sad news!Hopefully, we hear some good news in the near future. Whatever the end outcome is, Sonic has kept the scene alive and given a lot to BW and for that, he is commended. I only hope that Korean netizens take it easy on him.prech, I also wonder just how much his other sponsors have affected his finances. I mean, sponsoring LoL and SCII on top of BW must be difficult and financially-draining. There's also no guarantee that it'll help his bottom line which I feel is what Sonic is counting on (different age groups for the games). Former BW EiC "Watch Bakemonogatari or I will kill you." -Toad, April 18th, 2017

BLinD-RawR Profile Blog Joined April 2010 ALLEYCAT BLUES 45576 Posts Last Edited: 2015-09-22 07:36:07 #4 its ok, we waited for a long time between SSL seasons before, I don't doubt that Sonic will come strong when he is able to, in the mean time kongdoo will do their best to keep up with our demands, I wish him success in his business because it translates to better rewards for us too. Moderator Woo Jung Ho, never forget.| Twitter: @BLinDRawR

Waxangel Profile Blog Joined September 2002 United States 29166 Posts #5 I wonder if this means that SBENU is in financial trouble? Administrator Hey HP can you redo everything youve ever done because i have a small complaint?

Heyoka Profile Blog Joined March 2008 Temple of EE-Sama 22504 Posts #6 It sort of reads that way from this translation. SSL is the only of those leagues I follow so this is pretty sad. @RealHeyoka | DreamHack StarCrafty Man

ChriS-X Profile Joined June 2011 Malaysia 1186 Posts #7 wait what, since when did sbenu have a sponsorship deal with manchester united?

Shana Profile Blog Joined July 2009 Indonesia 1734 Posts #8 Believing in what lies ahead. | That which we call a rose, by any other name would smell as sweet.

Harem Profile Joined November 2007 United States 10836 Posts #9 On September 22 2015 17:26 ChriS-X wrote:

wait what, since when did sbenu have a sponsorship deal with manchester united?

http://www.teamliquid.net/forum/brood-war/494278-sbenu-partners-with-manchester-united Moderator

FO-nTTaX Profile Blog Joined January 2013 Johto 3752 Posts #10 On September 22 2015 17:26 ChriS-X wrote:

wait what, since when did sbenu have a sponsorship deal with manchester united?

http://www.teamliquid.net/forum/brood-war/494278-sbenu-partners-with-manchester-united Administrator @FO_nTTaX | FO-nTTaX.de | liquipedia.space | Liquipedia Lead Developer

"Nimm es. Es ist nicht viel, aber es kommt von Herzen. Vergiss mich nicht!"

nbaker Profile Joined July 2009 United States 1339 Posts #11 Aww, very sad news. I've always had the impression that Broodwar isn't very profitable to sponsor even going back to the Kespa days, and companies mostly did it without a profit return in mind. I'd guess that if Broodwar continues to be competitive the money will have to come in from the fans.

Bohemond Profile Joined May 2012 United States 163 Posts #12 On September 22 2015 17:22 Waxangel wrote:

I wonder if this means that SBENU is in financial trouble?



I doubt it. Just that they have been using funds elsewhere. They sponsor 1 SC2 league, 1 SC2 Team, have a deal with Manchester United (a huge football team). And that has all come about recently. I'm sure they have plenty of other ventures as well.



Doesn't sound like a company with financial trouble. I doubt it. Just that they have been using funds elsewhere. They sponsor 1 SC2 league, 1 SC2 Team, have a deal with Manchester United (a huge football team). And that has all come about recently. I'm sure they have plenty of other ventures as well.Doesn't sound like a company with financial trouble.

TaShadan Profile Joined February 2010 Germany 1944 Posts #13 I was hoping for BW growing strong in korea again. It looked so promising until now Too badI was hoping for BW growing strong in korea again. It looked so promising until now Total Annihilation Zero http://www.moddb.com/mods/total-annihilation-zero

GeLaar Profile Joined January 2003 2421 Posts #14 Right, so: When it was first announced that Sonic was going to sponsor SC2, I wrote how disappointing I thought it was, and was bashed by other users for being needlessly alarmist. Is it okay to talk about "Sonic moving on" now?



Actually, I'm not that disappointed by this news. The BW scene can not be one man's burden, and Sonic has already done more for us than most people would've thought possible. Given that Sonic himself can't find any other sponsor, him leaving only means that he won't be able to keep up the illusion, for our sake, that things are better than they actually are. Brood War is alive and well.

Starecat Profile Joined August 2014 906 Posts #15 It's sad :/ the guy looked so passionate, hopefully even without sponsoring we can have him doing his crazy stuff. :3

BLinD-RawR Profile Blog Joined April 2010 ALLEYCAT BLUES 45576 Posts #16 On September 22 2015 18:31 GeLaar wrote:

Right, so: When it was first announced that Sonic was going to sponsor SC2, I wrote how disappointing I thought it was, and was bashed by other users for being needlessly alarmist. Is it okay to talk about "Sonic moving on" now?



Actually, I'm not that disappointed by this news. The BW scene can not be one man's burden, and Sonic has already done more for us than most people would've thought possible. Given that Sonic himself can't find any other sponsor, him leaving only means that he won't be able to keep up the illusion, for our sake, that things are better than they actually are.



its easy to interpret it as him moving on as it is of him focusing on his business for now, he did this before between SSL9 and SSL10, he barely held any events between them and boom we got SSL10 on OGN, please read it as what it is, A CEO of a company who needs to focus more on his company during this period of rapid expansion and isn't capable of supporting the BW scene at the moment.



A more successful/stable SBENU = more BW. I don't think that this has changed. its easy to interpret it as him moving on as it is of him focusing on his business for now, he did this before between SSL9 and SSL10, he barely held any events between them and boom we got SSL10 on OGN, please read it as what it is, A CEO of a company who needs to focus more on his company during this period of rapid expansion and isn't capable of supporting the BW scene at the moment.A more successful/stable SBENU = more BW. I don't think that this has changed. Moderator Woo Jung Ho, never forget.| Twitter: @BLinDRawR

mca64Launcher_ Profile Joined June 2015 Poland 629 Posts #17



User was warned for this post Sonic cares about money, not about sc :D who thought about it.

Aeromi Profile Blog Joined August 2012 France 14178 Posts #18 On September 22 2015 19:17 mca64Launcher_ wrote:

Sonic cares about money, not about sc :D who thought about it.

He's running a business, of course he cares about money. He's running a business, of course he cares about money. https://twitter.com/DrAeromi | Updates on live tournaments: @StarCrafteSport

Stratos Profile Blog Joined July 2010 Czech Republic 6104 Posts #19



On the amateur and semi-pro levels, I think there's still going to be content for at least a few years to come regardless. And I'm sure we'd see some ex-pros taking part in those leagues and streaming, so it's not the end of the world. (It's still much better than foreign BW, in terms of sustainability.)



Imagine going to Korea in five years to watch the finals of a super underground league played in a PC bang where you know most of the other players. Fishiking vs Olympus Bo5 for 10 pizzas. I'm already excited It's possible that the last two seasons were the peak of post-kespa BW. We'll have to see but if noone else steps up after KSL2 and if Sonic isn't back then we'll probably see a lot of the top tier players leaving for military and the scene shrinking beyond repair.On the amateur and semi-pro levels, I think there's still going to be content for at least a few years to come regardless. And I'm sure we'd see some ex-pros taking part in those leagues and streaming, so it's not the end of the world. (It's still much better than foreign BW, in terms of sustainability.)Imagine going to Korea in five years to watch the finals of a super underground league played in a PC bang where you know most of the other players. Fishiking vs Olympus Bo5 for 10 pizzas. I'm already excited En Taro Violet

lichter Profile Blog Joined September 2010 1001 YEARS KESPAJAIL 22233 Posts #20 It doesn't sound like financial trouble at all, it sounds like he's worked and stressed the fuck out and someone has to share the burden. Expecting him to do everything (financially, logistically, etc) is crazy. Administrator YOU MUST HEED MY INSTRUCTIONS TAKE OFF YOUR THIIIINGS

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