The A-League's 11th club is set to confirm its name and colours, with the Western Melbourne Group's winning bid likely to enter next season's competition as Western United Football Club, wearing a green and black playing strip.

The first components of the team's new identity were shaped by the public – the Western United name and the colour combination emerging as the most popular from online polls run on the club's website and on another by News Corporation. The new club will call Geelong's Kardinia Park home for at least its first two seasons before relocating to a purpose-built football stadium in Tarneit, in Melbourne's west.

New identity: West Melbourne representatives Steve Horvat and Kate Roffey. Credit:Eddie Jim

Due to its catchment area, the club specifically chose to omit the word "Melbourne" in its name to disassociate itself from the city's CBD, soon to be rivals Melbourne Victory and Melbourne City, as well aligning the club closer with the vast region between Geelong and Westgate bridge.

Among the other options put forward to fans were online were the names: Western Melbourne Athletic, Westside Pride and Western Melbourne Warriors. The other colours to choose from were a mainly black shirt with teal trimming, a yellow and red jersey, as well as a green shirt with white sleeves. There was also a green and red shirt as well as an all-white strip with a green stripe.