A news magazine has come under fire for printing special ‘Madam President’ souvenir editions before election day and sending them to stores, but not Donald Trump versions.

A picture of the Newsweek-branded publication, which carried the tagline ‘Hillary Clinton’s historic journey to the White House, was posted on Twitter on November 7 by bookstore worker @mghnbtts.

The images angered Trump supporters, who suggested that the media was colluding with the Clinton campaign.

Bookstore worker @mghnbtts tweeted this image of a souvenir Madam President magazine

Twitter user Shani Marie wrote: ‘Biased Media strikes again.’ And Ladybug Rosen-Doxie said: ‘Newsweek you suck.’

Such was the outcry that Newsweek was forced to tweet an explanation – that it wasn’t directly responsible for the lopsided publishing strategy.

It posted a picture of the Hillary cover alongside a Trump version with the message: ‘From the Editors: 2 special edition covers for 2016 election outcomes were produced by a Newsweek licensee, Topix Media, and not by Newsweek.’

It turned out that a Trump version had been mocked up, but just not printed.

Tony Romando of Topix Media told Snopes that what had unfolded was simply a business decision: ‘For the past six months Newsweek Special Editions has been piecing together a Road to the White House Tribute Issue for both major party candidates.’

He said that because the polls gave Clinton a clear lead, it was decided that only her edition would actually be published.

Such was the outcry that Newsweek was forced to tweet an explanation – that it wasn’t directly responsible for the lopsided publishing strategy

He added: ‘Unlike hard news magazines, commemorative editions for sporting events, elections and unfortunately deaths are created weeks, months, and even years in advance.’

The Hillary editions are now being recalled and pulped.

On Wednesday, after Trump was declared president-elect, President Barack Obama said he was rooting for Trump's success.

But during a nine-minute address in the White House Rose Garden, his clearly devastated staff didn't look so sure.

With Vice President Joe Biden at his side, a sometimes smiling but always composed Obama said Tuesday's election in which his party's nominee lost the nation's highest office was a setback for his agenda but not for the nation.

'We are now all rooting for his success in uniting the country,' he said.

'Everybody is sad when their side loses an election. But the day after, we have to remember that we're actually on one team,' Obama said.