What are the Digital Marketing Channels?

The marketing strategies used to promote brands, products and services fall under the category of Digital Marketing strategies. There are various channels used for digital marketing like:

1. Search Engine Optimization

SEO is a method to increase the quantity, as we well as, the quality traffic to a website with organic search.

2. Pay-per-click (PPC)

PPC is an abbreviated term that stands for Pay Per Click, a method of internet marketing where an advertiser has to pay every time an ad is clicked. Basically, a method of buying visits to your website rather than getting traffic to the website via an organic method.

3. Affiliate Marketing

Affiliate marketing is a process when an affiliate gets a commission for marketing the products for another person or a company’s products. An affiliate searches for a product of his/her interest on the internet and then promotes it and in the end, receives a part of the profit for every sale an affiliate has made. A sale is trailed with the help of affiliate links from a website to another.

4. Email Marketing

Email marketing is a method to promote the products and services of the business by sending emails to the target audience. A significant method to build a relationship with the potential customers, alongside keeping the existing customers updated about your offers and promotions, offered coupons to fuel reliability and more!

It’s a type of direct marketing, quite efficient for the pocket and it is completely paperless!

5. SMO (Social Media Optimization)

SMO is the best medium to increase the brand awareness about the products and services you offer, enhance your reach to your target audience with the help of a number of social media outlets and communities to become your brand viral.

SMO includes the use of:

RSS feeds, social news.

Bookmarking sites.

Social media sites.

videos along with the blogging sites.

SMO seems the same as SEO where your target is to drive traffic to your website.