"There's enormous talent out there, a huge pool, and rugby can tap into it," said Beale at the launch of the new Wallabies jumper during the week.

Proud: Kurtley Beale says there is a huge talent pool to tap into in western Sydney. Credit:Cameron Spencer

"It's a matter of having the funds, going out there and doing it. We can say a lot of things but you have to put your words into action and while there's been some improvements to expose [the western suburbs] to rugby it's still a league-dominated area, the Western Sydney Wanderers are stepping up and they're gaining a huge fan base for soccer while the GWS Giants [AFL] is also out there.

"It is just a matter of getting day-to-day exposure out there, it has to be ongoing and there needs to be a 10-year-plan. Rugby is a great game, it's a worldwide game and as a player you get to travel to different countries and you're exposed to other cultures; they're opportunities that help you to better yourself as a person."

Beale, who played junior rugby league before being noticed by talent scouts, said switching to rugby allowed him to attend a "great school" and it brought other opportunities for him.