Useful Tips To Manage Client Relationship With Your Photography Business Effectively Gaurav Chatwani Follow Feb 20 · 3 min read

Are you keeping track of your photoshoot client’s data? Or you want to manage tracking system more effectively?

This post is for you.

In this post, I am gonna give you a simple easy breezy formula to manage a tracking system.

It helps keep transparency in data and clarity in client relationships. It is also helpful to

look back over the years and see what has worked and what hasn’t.

For better understanding, an example is included in this post.

Let’s start!

Use a simple spreadsheet, named Booked Weddings, to track your bookings. Here is what to track in your spreadsheet:

Photographer Wedding date

Booking date

Months between booking and wedding date (this helps to estimate the total number of expected bookings for the year)

Client names

Total spent

Venue

How they found us

For example:

If you are a portrait photographer, your The spreadsheet might look like this:

Photographer

Session date

Client names

Total spent

How they found us

Update this spreadsheet regularly. At the end of each year, you can analyze the information in your spreadsheet, deciding which marketing worked and which didn’t.

The strategies that prove effective get allocated more money and time for the next year to expand those efforts, while of course strategies that failed are given less money and time or stopped completely.

This is extremely effective and helps you avoid making the same costly mistakes year after year.

This spreadsheet also lets you review the trends in your customers and their habits.

You can look at the average money spent to see what the trends have been, and this helps you understand how to adjust your pricing to make sure you are calculating the overhead and cost of goods sold (COGS) correctly.

If you haven’t been collecting this information for your business, it’s not too late.

You might be able to go back through old emails to find the “how you heard about us” details.

It’s worth the time to set yourself up for this. You can also send out an email to past clients asking them to answer a quick couple of questions, including how they heard about you.

If you don’t have time to manage these things in a spreadsheet, I would suggest you use the HubSpot tool for customer relationship management. It is the best CRM to manage your customer activities, deals, leads, emails and other things.

That’s All! Simple and effective!

Love & Respect

Gaurav Chatwani

Follow me to get tried-tested formulas, methods, and marketing hacks to grow your photography business.