It was just before a Halloween party in 2012 when Throne Watches was born. Co-Founder Greg Mills was at his friend and Co-Founder Zack Sears’ apartment and started working with some leather scraps he had lying around and decided he would fashion himself a watch strap.

“I said, ‘Hey man, I’m going to try and learn how to make a watch strap,'” Mills recounted recently at the company's Williamsburg headquarters. “I just used a box cutter and I just poked it with a leather awl. I figured out how to make it and showed up to the party.”

And it was a hit. But little did he know then that would be the beginning of the Brooklyn-based watch startup that is now taking pre-orders for their own line of watches expected for delivery in October.