Business Insider’s big scoop with LeBron James’ endorsement of Hillary Clinton in an op-ed on their website started with a pause during an interview James was giving about his life outside of basketball in August.

The publication’s editor-in-chief, Alyson Shontell, asked him a line of questions about the election, knowing that his home state of Ohio is an important swing state.

“I asked him, ‘Do you plan to vote?’ and he said ‘I plan to,’ ” she told For The Win on Monday. “‘OK, well who are you going to vote for?’ and he hesitated and it just became clear in that moment that as a journalist you have to press him on it a little bit but I also realize there’s timing to these things.”

After that interview, Shontell kept in touch with James’ public relations team, who told her that an endorsement would be coming in the future. Last week they called and told her that he was ready to make an endorsement, which appeared on Sunday in an op-ed on the publication’s website. An identical op-ed also appeared in James’ hometown paper, The Akron Beacon Journal.

“We need a president who understands our community and will build on the legacy of President Obama,” James wrote. “So let’s register to vote, show up to the polls, and vote for Hillary Clinton.”

For James, it was just the latest format that his headline-making news has taken. He made the infamous ‘Decision’ live on ESPN and announced the decision to return to Ohio on Sports Illustrated‘s website. He also frequently uses social media and posts announcements to his personal website.

As of Monday morning, the post on the Business Insider had been read 300,000 times and been aggregated across dozens of publications (including this one.)

“It’s been great,” Shontell said. “I think the post speaks for itself.”