Walther handguns are displayed at the143rd NRA Annual Meetings and Exhibits at the Indiana Convention Center in Indianapolis, Indiana on April 26, 2014. Tens of thousands are converging on this city in the US heartland this weekend to celebrate American gun culture at the National Rifle Association's annual meeting, part political event and eye-catching display of weaponry. AFP PHOTO / Karen BLEIER (Photo credit should read KAREN BLEIER/AFP/Getty Images)

The NRA will let one week go by and then they'll issue a statement about the Elliot Rodger shootings in Santa Barbara. Actually, they'll issue two statements which they always have ready to go. First they'll say that the slaughter shows that the mental health system is 'broken' and needs to be 'fixed.' Then they'll say that a 'good guy' with a gun would have stopped the 'bad guy,' and they'll remind everyone that Concealed Carry Weapons (CCW) legislation is impossible to get in California so there are no 'good guys' walking around in Isla Vista anyway.

The truth is that neither statement is true and or ever been true. But they sound like they're true, which gets the NRA off the hook. They can promote gun sales all they want but also come down on the side of safety and responsibility because it's the mental health system that needs to be fixed, right?

Last week Dr. Richard Friedman, a professor of psychiatry, explained that the link between mental illness and violence is tenuous at best and accounts for less than 5% of overall violence at worst. Which means that if every nut lost his guns, the 10,000+ gun homicides we endure each year would drop by a whole, big 500 or so. Wow -- talk about ending gun violence by 'fixing' the mental health system. Some fix.

As for all those 'good guys' walking around with guns, the FBI says there are roughly 300 justifiable homicides each year, a number that hasn't changed even with the CCW upsurge in the past year. Yeah, yeah, every year armed citizens 'prevent' millions of crimes just by waving their guns around in the air. I also know that Martians actually did land in Parrump.

The self-satisfied folks who really believe that 'guns don't kill people, people kill people,' simply refuse to accept the fact that if you pick up a gun, point it at someone else and pull the trigger, that the result is going to be very serious injuries or loss of life. There Is no other way, including running over someone with a car, that has such a devastating effect. The NRA gets around that problem by promoting, with an almost mystical reverence, the notion of using guns for self defense. John Lott's nonsense to the contrary, there is absolutely no evidence which proves that guns save more lives than they destroy.

Now don't get me wrong. If you're already sending a comment about how Mike The Gun Guy is really Mike The Anti-Gun Guy, why don't you save the HP comment screeners a little time and at least wait until you read this entire blog? Because believe it or not, I'm not anti-gun. I have said again and again that 99.9% of all gun owners are safe and responsible with their guns. I have also said, but it bears repeating, that we should be able to figure out how to end gun violence without making lawful and careful gun owners jump through more legal hoops, including expanded background checks.

This morning I received an email from one of the largest internet gun-sellers who is dumping new, name-brand AR-15s for under 600 bucks. These are guns that were selling for twice that much a year ago and, as the email warned, "any sudden media attention to political situations, restrictive laws and regulations can drive prices through the roof again overnight."

The gun industry sits on the horns of a dilemma. They can moan and groan all they want about gun control but it is high-profile shootings that ignite the debate which then leads to stronger sales. The NRA claims that it's all about safe gun ownership but let's not make it too safe. Because if we do, it will be more than just a couple of Tea Party politicians giving away free AR-15s.

Mike Weisser is the author, most recently, of Because They're Assholes: Violence and Gun Violence (Guns in America)