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A craft baking company is celebrating after securing a new contract with a major supermarket chain.

Henllan Bakery, which has been run by the Moore family for five generations, announced the agreement to supply Morrisons stores with four bread lines, two morning goods items and a range of five cake slices as part of the deal.

The craft baker, situated on Denbigh Industrial Estate, employs 80 people and its bread will now be available to purchase at 12 stores across the region, with a further 39 outlets selling cakes from the brand.

Tom Moore, production director at Henllan Bakery, said: “This is a great achievement for the whole company seeing our craft baked products on Morrisons shelves.

“Seeing growth year on year for our craft products baked the traditional way is a huge success and something we’re all very proud off.”

This is the latest in a series of positive steps made by the Moore family to improve the business in recent months, which underwent a significant rebrand last year after being first set up in 1908.

In addition to exporting their good to the United States to promote Welsh produce, they have also launched new packaging across their entire range.

This has resulted in a large increase in both sales and shelf appearance at stores in the region and beyond.

Andy Clegg, senior buying manager – Bread and Commodities at Morrisons, added: “We are delighted to be working with Henllan Bakery.

“Finding local solutions is one of our six priorities as we continue to grow our business.

“We are looking forward to growing the sales of local Welsh bakery products in our Welsh stores.

“It’s especially satisfying that our customers in Denbigh can now buy bakery products, freshly delivered every day, from a local craft bakery business in the town.”