Danny MacAskill and Red Bull

We may focus on motorsport but we appreciate an exceptional athlete from any sport, so the athlete that is the focus of this blog is Red Bull backed trial biker, Danny MacAskill. Danny shot to internet fame after releasing a video filmed by his flatmate back in 2009, and since then hasn’t looked back. Since then Red Bull have picked him up and added them to their ranks of adrenaline junkie, extreme sports personnel.

The level of sponsorship activation present with all of Red Bull’s athletes is phenomenal because anything they do will have that Bull present somewhere, whether it be in the series title, apparel, livery or just frozen in ice at the end of a kick ass video. They always look at new ways to advertise their brand which is why they are so successful and are so popular. They look at their demographic and engage with them over something they know they will find interesting-in most cases this has been through extreme sports or ground breaking achievements such as Felix Baumgartner’s Stratos jump. Any extreme sport series that is going on you now assume Red Bull have some sort of involvement with and you look out for the brand and the Bull. They are known worldwide and it is through this clever advertising and product placement they have achieved this.

Plus they do throw in a bit of eye candy from time to time which grabs your attention too… Such as in Danny MacAskill’s latest video-featuring some rather lovely ladies…