At 69 years old, Elon Musk's mother is reaching modeling milestones usually reserved for women a quarter of her age.

Maye Musk has been in the business for more than 50 years, but in an unlikely turn of events, it took her reaching her late 60s to book a string of high-profile fashion and beauty campaigns.

Last year, she signed on as a new spokesmodel for beauty giant CoverGirl — and now she is appearing in a commercial for the makeup brand.

Ad's up! Maye Musk stars in a new commercial for CoverGirl

Extraordinary genes: The 69-year-old model is the mother of Tesla CEO Elon Musk

Bold shadow: She spotlights a new smoky eyeshadow palette in the video ad

Fierce! In the commercial, she wears leather pants and heels and dances on a roof

Hot: 'Where there's smoke, there's fire,' she says, as the video dubs her a 'model, muse, [and] fire-starter'

In the new ad, which was released on Sunday, Maye stars in a clip promoting CoverGirl's Smoky Eye Palette.

The grandmother of ten is seen dancing on a roof, wearing high heels and leather pants as she moves around.

'Where there's smoke, there's fire,' she says, as the video dubs her a 'model, muse, [and] fire-starter.'

Behind-the-scenes images show her totally at ease in front of the camera — and she should be, as she has been modeling since the '60s.

'CoverGirl is thrilled to continually toss traditional beauty standards and celebrate what makes people special,' a press release for the campaign reads.

Easy, breezy, beautiful! In September, Maye was named the oldest ever CoverGirl at age 69

Pro: Behind-the-scenes shots show her looking totally at home in front of the camera

Bold: She rocked a fierce smoky eye made with the CoverGirl's new palette

Smartie: Maye, who has two master's degrees, wore all black for the shoot

Good crowd: She is signed to IMG, which also represents Lily Aldridge, Stephanie Seymour, Paris Jackson, Taylor Hill, Alessandra Ambrosio, Ashley Graham, Gisele, and Gigi Hadid

She's still got it: Maye, who has ten grandchildren, took to Instagram to thank the brand for 'including me in your tribe of diversity'

Maye, who is Canadian-South African, also has two master's degrees. Though she'd been working as a plus-size model in the '80s, she told Daily Mail Online that she 'was going to give up on modelling' when she first decided to go back to school.

But then, in the 1990s, Maye managed to drop 50 pounds and has managed to keep the weight off ever since.

In fact, she reveals that she is 10 pounds lighter than when she was a teenage model in the 1960s — 'and it's not easy!' she said.

Now in her '60s, the IMG-signed model has had a resurgence in her career. In 2013, she appeared in Beyonce's music video for Haunted. She's posed for Vanity Fair and Vogue Korea, and recently posed for Sachin + Babi's lookbook.

Red carpet moment: Maye, who began her modeling career in South Africa five decades ago, has three children, including Tesla CEO Elon (pictured in February 2017)

On a roll: This year she also modeled for a digital lookbook for Sachin + Babi

All the looks: The wore several glamorous gowns for the fashion brand

Radiant: The model mother showcased the brand's latest collection

Natural: Maye began modeling in South Africa at the age of 15, and later moved to Canada to be close to Elon during his studies

CoverGirl has been making a push toward diversity and greater representation with its casting lately.

Also on their current model roster is Shelina Moreda, a pro motorcycle racer who was the first female to race on a motorcycle at Indy Raceway and won the Women's Championship in Qatar in 2016.

There's Instagram fitness trainer Massy Arias, Ayesha Curry, and Issa Rae.

Maye, meanwhile, is the oldest-ever spokesperson to front one of CoverGirl's campaigns.

Who knew, after many years of admiring the gorgeous CoverGirl models, that I would be one at 69 years of age? It just shows, never give up,' she said.