What to Know Geraldine Mendez, 20, was last seen leaving her Bushwick apartment Sunday morning

She arrived in New York City from Mexico in August to do some fashion shows, her father says

Friends and family are desperately searching for the woman

A model from Mexico last seen leaving her Brooklyn apartment has been missing since Sunday, sparking a desperate search by family and friends in New York City.

Geraldine Mendez, 20, arrived in New York City in August to do some fashion shows, according to her father, who flew in from Mexico to help find her. She was last seen leaving her Bushwick apartment Sunday morning.

"I don't think there could be greater pain than knowing your daughter is in a city alone, in a fragile situation," Hugo Mendez told NBC 4 New York in Spanish.

Geraldine's social media show pictures and videos of her traveling the world and discovering New York. There has been no update since she disappeared.

"Geraldine is what I call a happy hippie," said friend Kris Kemp. "She's creative like most of the people here, so she was just kind of hanging out with different people here."

Friends and family were knocking on doors through the neighborhood, seeking any leads.

Anyone with information is asked to contact police.