Management and union agree that ticket sales have grown from $25.03 million in 2012 to $25.95 million in 2018. Freud and Ormesher attribute that to the addition of the musical-theater production after the opera season. In addition, opera management says it has worked to increase revenue via Lyric Unlimited, its program of outreach performances and activities away from the mainstage, rock concerts, and the James Beard Awards, which were presented at the Opera House last May (the company owns the building). The Joffrey Ballet will begin performing at the Civic Opera House in 2020, giving musicians additional opportunities and income, said Freud.