England’s women will wear a new kit specifically designed for them, rather than using the same as the men’s team, at the World Cup in France this summer.

The ‘dark red crush’ away design for England women’s new World Cup kit. Photograph: Nike

The home kit is a traditional white but with darker red cuffs while the away kit is a “dark red crush” colour. The socks have a hand-drawn print for the Lionesses, “highlighting specific flora native to the counties and regions of England” to represent the entire country.

The England forward Fran Kirby said: “It is great to see kits designed specifically with us in mind. The home kit seems really classic while the pattern of the away is exciting and new.”

Baroness Sue Campbell, the Football Association director of women’s football, said: “It’s the first time our women’s team have had their own unique and exclusive kits, which is a real marker of progress and an indicator of how much the profile of the women’s game has grown in this country.

“We are all looking forward to the World Cup and I know the players can’t wait to wear the new kits.”