Well then. This just popped up on HTC Taiwan's YouTube channel — a video showing CEO Peter Chou and chairwoman Cher Wang at the company's end-of-year party, debuting an official HTC anthem.

A rough translation of what it's all about, from the video description:

"Peter led the HTC SUPER BAND chorus "We Are One." This song represents the HTC family, where every member has love and faith, and the courage to dream and passion, and more importantly, that together we can change the world, together we are One!"

Cheesy? Undoubtedly. But we can't think of many other phone maker executives who'd put themselves out there like this. (Well, OK, maybe one or two...)