7-Eleven will once again celebrate 7-Eleven Day on July 11 by offering free Slurpee drinks along with “fun, social media-worthy” cups and other deals.

Participating U.S. stores will give away an estimated 9 million free small Slurpee drinks from 11 a.m. to 7 p.m. local time on July 11, while supplies last. The featured Slurpee flavor is Blueberry Lemonade, and the Slurpee Lite flavor is sugar-free Cherry Limeade. Novelty Slurpee drinking accessories include a Twist & Slurp Bottle ($3.99) and Super Flexy Straws ($1.99). One free small Slurpee drink per customer.

Plus, 7Rewards members who scan their app, card or enter their phone number with their free small Slurpee drink on 7-Eleven Day will receive another free any-size Slurpee drink, redeemable in the next 30 days. A free Slurpee coupon will appear in the coupon section of the app and must be redeemed within 30 days. If not redeemed by August 12, the coupon will expire and be removed from the member’s app.

“Since inventing convenience retailing in 1927, 7-Eleven has continued innovating on behalf of customers for more than 92 years,” said 7-Eleven President and CEO Joe DePinto. “Fifty years ago, that meant introducing America to Slurpee, 7-Eleven’s beloved brand. Today, our customer obsession drives digital innovation, like our 7Rewards loyalty app, scan and pay mobile checkout, under 30-minute delivery with the new 7NOW app, and product innovations like Nitro Cold Brew Coffee, Roamer canned wine, cold-pressed juices, hot entrees and many more.”

A small Slurpee cup featuring colorful, quirky art and the hashtags #TFW (that feeling when) and #slurplife was designed for sharing both in real life and on social media. Social media users are encouraged to use the GIFs and stickers with the cup to express “#TFW you get a free Slurpee drink on 7-Eleven Day” and use the hashtags #slurplife, #7ElevenDay and #TFW.

Participating stores also will give away exclusive Slurpee stickers that mirror the ones featured on the party cup so customers can show they’re “living the #slurplife.”

“7-Eleven Day has become the busiest day of the year for 7-Eleven stores as millions of both existing and new customers flock to our stores to celebrate with their favorite frozen drink and other special food deals,” said Raj Kapoor, 7-Eleven senior vice president for fresh food and proprietary beverages. “This year we hope to expand the party outside our stores as Slurpee drink-lovers share photos of them and their birthday Slurpee drinks.”

Other 7-Eleven Day dollar deals include 7-Eleven hot foods, hot dogs and fresh bakery.

July is National Hot Dog Month, and Big Bite hot dogs will cost just $1 on both 7-Eleven Day and again on National Hot Dog Day, July 17. Hot pizza slices and fresh-baked-daily cherry Slurpee drink-flavored cookies are also just $1. An additional $1 Nashville hot chicken tender offer is available in the 7-Eleven app to 7Rewards members.

And finally, customers who place an order July 12 through the 7NOW delivery app can receive a free medium Slurpee drink. For first-time 7NOW orders, delivery is free on the first three orders. 7-Eleven customers can use the 7NOW delivery smartphone app to order their favorite products for delivery to their home, work or thousands of 7NOW Pins in parks, beaches, entertainment venues and other public locations that may not have traditional addresses.

Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 68,000 stores in 17 countries, including 11,800 in North America.