Bianca Mileti, dressed as Cersei Lannister, is disappointed Lannaster Rd, Charlemont, had to be renamed to Precinct Rd following a complaint. Picture: Peter Ristevski

GAME of Thrones has sparked a battle in a new Geelong suburb where streets have been named after characters in the hit sword, sex and dragons TV show.

The developer of Charlemont Rise has been forced to change the name of Lannaster Rd after a complaint from a neighbouring estate in the Armstrong Creek growth area.

Project manager Gary Smith said he had to change the name to Precinct Rd after the complaint because the planned name made reference to a brother and sister in the series, Cersei and Jaime Lannister, who are romantically involved.

“They objected to that fact that it had a reference to incest … it’s a fictional series,” Mr Smith said.

He said he had even changed the spelling of the name from Lannister to Lannaster to not make it as obvious.

However, there have been no complaints yet about the other street names in the estate and the majority of them were inspired by characters and locations found in Foxtel hit Game of Thrones.

For example: Catelyn Rd, Stannis St, Winterfell Rd, Greyjoy St, Baelish Drive and Tywin St.

A complaint was made about Lannaster Rd and its reference to Cersei and Jamie Lannister and their romantic relationship. Picture: HBO via Foxtel

Mr Smith said he chose Lannaster Rd as it was a classy name and they were a wealthy family.

“We wanted it for our shopping centre strip because it is easy to remember and rolls off the tongue,” he said.

“Unfortunately we tried everything we could to keep it, we got knocked back by the Office of Geographic Names.”

The City of Greater Geelong voted to rename the road after a finding by the Office of Geographic Names that the original name nominated by the developer was non-compliant with the naming rules.

City of Greater Geelong administrator Laurinda Gardner said the rules stipulated that a road name must not cause offence to the general public.

“(Names) must not be detrimental to the preservation of longstanding community values,” Ms Gardner said.

Bianca Mileti, dressed as Cersei Lannister is disappointed the road will be renamed. Picture: Peter Ristevski

Mr Smith said the road was now named Precinct Rd as a reference to the shopping precinct.

“It is really hard to come up with street names these days, I always liked the Game of Thrones names as they are a bit out there,” he said.

“We wanted original names as everything is already taken in Geelong, you have to think outside the circle.”

He said the only other complaints they had received were from those that will live in the street who weredisappointed that it had to be changed.

The renaming of the road will result in 13 properties requiring readdressing.

Game of Thrones fan and cosplay enthusiast Bianca Mileti, who likes to dress as Cersei, said she was dis­appointed with the name change.