In this video, Greg Glassman, founder and CEO of CrossFit, discusses his latest undertaking—and it’s one of epic scale.

Glassman’s intent is to “harvest from the affiliates the inputs and outputs of their clients so that we can do an aggregate analysis with some very sophisticated mathematics.”

The purpose? To find out what produces the highest quality and quantity of life. Glassman’s team will analyze variables of nutrition, health and exercise to make an assessment about performance. According to Glassman, the debate over food quality or quantity needs more data, and he has that data at his fingertips through the global success of CrossFit.

One avenue for this data collection is the upcoming 2011 CrossFit Games. Glassman announces that the first phase of the 2011 Games will include an open registration where “anyone can play.” That registration will help collect data to support the analysis of fitness.

Through this analysis, Glassman says the emphasis will shift away from what you should and shouldn’t eat and more toward prediction of your future.

“Prediction is the heart of science,” Glassman says. “When you can predict with greater probability than random chance, you’re either performing magic or you’re doing science.”

5min 11sec

Additional reading: CrossFit Radio Episode 101 by Justin Judkins, originally aired Jan. 6, 2010.