Matthew Sinclair, Policy Analyst at the TaxPayers’ Alliance, said: “This new programme is another example of the Government’s muddled thinking when it comes to public health. It seems that they are perfectly happy to set up grand, expensive schemes using taxpayers’ money but don’t have the backbone to follow them through properly. It is questionable whether schemes like this have much value even if they are run properly but failing to really confront the parents of obese children and bring home the seriousness of their predicament can only result in a messy half way house.”