Almost 5 years ago we launched Elgato Gaming. Back then, uploading gameplay content to YouTube was a novelty enjoyed by a handful of creators, and Twitch was less than a year old. Needless to say, a lot has changed.

Nowadays millions of creators share content that’s watched by hundreds of millions of viewers. Live, and on demand. Naturally we’re honored to be a part of this growing community that is successfully — and rapidly — redefining global entertainment.

What hasn’t changed in the past 5 years is our visual representation of Elgato Gaming. And, despite our framed play icon becoming synonymous with top-notch content, it’s time for us to level up our look the same way legions of creators using our products have.

That said, today we’re thrilled to strut our revamped style! Having put a whole new spin on the familiar, what you’ll see is a bolder rendition of our beloved play icon. Combined with a fresh coat of colors and edgy visuals, we think it’s downright epic. But you’re welcome to consider it symbolic of the content revolution, if you wish.

That’s not all. There’s lots more to explore beyond our new logo, so check out our brand new website, packaging (coming soon), social media assets, and let us know your thoughts.