While he might have cut his teeth writing with some of the biggest stars in British music, such as Plan B and Kwabs, for his first official solo single it’s clear that he has no interest in racking up radio spins. The video for ‘Dare 4 U’ opens with a clip of Frank Zappa complaining about the way in which music has become a manufactured product made to make money, and it seems that New Machine agrees. Enlisting Aaron London on vocals, he’s crafted a beautiful introduction to his sound, layered with influence from a versatile ear and undoubtedly created for music lovers rather than customers and consumers.

“The song and video mean the world to me. It was very important to me to try and push some sound boundaries I had not touched on before venturing into the commercial world,” New Machine explained in an email to The FADER. “It’s the first video I ever shot, directed, and edited and I’m so pleased with the outcome. I shot it on my iPhone 6 in my bedroom. I give it up to Aaron for having the patience to make this with me.”

Check out the video above, and look forward to more music from New Machine in the coming months.