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NEW YORK -- It's a jumbled tangle of wires sitting on the table, seemingly enough HDMI cables to wire up the home entertainment section of a Best Buy. A few splitter boxes and other miscellaneous attachments are arrayed in line. One end of this mess leads to a MacBook Air. On the other, something rather rarer: an oversized pair of prototype glasses with exposed circuitry and some delicate 3D-printed components.

Avegant's product actually projects two discrete images directly onto the retinas of the wearer -- as is not-so-subtly implied by the name.

Somewhere within the tangled mass, hurriedly yet skillfully wiring this contraption together, is Ed Tang, CEO of a company called Avegant. Avegant has produced this device, a wearable prototype he simply calls the Virtual Retinal Display for now. It could be most closely compared to the Oculus Rift, a full-field wearable display that presents a 3D image to the wearer. However, where the Rift cunningly relies on a single LCD panel and some simple optics to work its magic, Avegant's product actually projects two discrete images directly onto the retinas of the wearer -- as is not-so-subtly implied by the name.

Now playing: Watch this: Avegant Virtual Retinal Display: Prototype hands-on

Everything connected, Tang hands over the device and helps get it adjusted. Retinal projection requires precise alignment and optical focusing, a major engineering challenge that has pushed other companies toward simpler technologies when creating wearable displays. (Including Google, which considered retinal projection for Glass.) Avegant seems to have solved that problem in two ways: a frame that expands to accommodate different face widths and high-quality optical elements that can be individually adjusted. Where most wearable displays have crude, fixed optics, Avegant's eyepieces wouldn't look out of place at an ophthalmologist's.

Once properly aligned, the resulting image is compelling. The device offers a separate WXGA (1,280x768-pixel resolution) image for each eye, basically twice the effective resolution of current Oculus Rift developer kits. This means a crisp, clear image and, because of the nature of the projection's micromirror array, there's no screen door effect. Pixels seem to blend together seamlessly, creating an incredibly bright and vibrant image.

With Avegant's prototype there simply is no display. Your eyes completely relax and let the optics do the work of focusing.

Most impressive, however, is how comfortable the device is to wear. Not physically -- it's heavy, and all that weight rests squarely on your nose -- but rather in terms of eye comfort. Traditional wearable displays use optical tricks to provide some degree of eye relief, but you're still trying to focus on a display that's fairly close to your eyes. With Avegant's prototype there simply is no display. Your eyes completely relax and let the optics do the work of focusing. After staring at an LCD for hours, it's actually refreshing to gaze into this prototype.

This was one of the core concepts of the device, which grew out of a military request years ago to create a display that provided thermal imaging in a wearable package like traditional night vision goggles. Allan Evans, Avegant co-founder and CTO, fielded that request. "I was looking around and one day I realized that we don't stare at things that glow, we stare at light. So I started looking at how light actually is perceived, and I connected with an optics researcher and we started building giant boxes to prove the concept. It ended up working and we tried to miniaturize it."

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Indeed, the military was an early target for this device, as well as the medical field, providing a new interface for endoscopic surgery. The concept of a consumer application came later. In fact, Avegant as a company has only existed since January of this year, when CTO Evans and CEO Tang received their first funding thanks to nothing more than a skillfully delivered presentation. "We had a PowerPoint and a lot of very trusting people who believed in us," said Evans. "Then we really went to work."

The first fully functional prototype of the headset came together on July 6 of this year, while the current version you see here dates to September. Evans downplays this speedy progress: "We've been moving very quickly." The challenge had been getting the optics and the core mechanics of the device in place. Now, the focus shifts toward creating a device that not only is comfortable but that doesn't look as embarrassing as the current version. Tang calls this "physical comfort" and "environmental comfort," saying, "It has to look right and it has to feel right." To get there, Avegant is working with industrial design consultants, shaping this thing into a device you wouldn't mind having on your face in public.

And yes, Avegant's execs think this is a device for public use. While Oculus Rift-style virtual reality is certainly possible, the company is currently leaning more toward mobile video entertainment. Tang cites the phablet phenomenon as a sign that people want bigger, better displays to enjoy their content on when on the go. "Fully immersive virtual reality is really cool, but that's not something you're going to use while traveling or out of the home. We're trying to make something that you can wear comfortably for hours, that you can wear on an airplane... mostly because I want to watch movies on airplanes."

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But it'll need to offer more than that, much more, if it wants to find more success at market than any of the previous personal entertainment wearable displays have achieved. (Remember the MyVu ? Or the HMZ-T1 )? That's partly why the company has brought on Yobie Benjamin, former CTO of Citigroup, to head up software operations, creating the necessary hooks and APIs so that developers can quickly and easily get up to speed.

The prototype was designed, engineered, and manufactured right here in the US. The hope is for the final product to be similarly domestic.

Those devs will have to get a move on, because Avegant is hoping to have this product in its final form in time for a debut at or around CES in January, with a crowd-funded launch to come soon afterward. Anticipated price? Unknown, but we're assured it will come in at a "consumer-friendly" level. We're also told that the prototype was designed, engineered, and manufactured right here in the US. The hope is for the final product to be similarly domestic, tapping into the vast manufacturing expertise available in the Midwest.

Whether this follows in the footsteps of the Oculus Rift and becomes a crowdsourced darling largely depends on whether Avegant can make the product look good, make it cheap enough, and come up with a truly compelling use case. None are small challenges, but the company has already cleared the biggest hurdle in creating the core technology. This truly provides a far more compelling visual experience than any headset on the market today.