Just when you thought you've seen it all in motorsports marketing, Dale Earnhardt Jr., JR Motorsports and Ted's Cigars, a manufacturer of premium branded cigars come along and announce a partnership on a licensed hand-crafted cigar featuring Earnhardt's facsimile autograph and his iconic No. 88.

Ted's Cigars is banking on the idea that the officially licensed Dale Jr. “88” cigar will appeal to race fans, cigar enthusiasts, and casual smokers.

Coincidentally, the Dale Jr. cigar blend received a rating of 88 (excellent) by Cigar Aficionado, a fitting numerical mark for a cigar branded by NASCAR's iconic driver. As Ted's Cigars' press release says, "Earnhardt's winning attitude bridges generations' young and old. He is refined and raw, charismatic and rebellious, simple and cool, as is the Dale Jr. “88” cigar."

The cigar is hand rolled in the Dominican Republic, and it is available individually for $12 and in boxes of 3, 10, & 25 cigars at www.tedscigars.com/dale-jr-cigars

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