I know how easy it is to make assumptions about what little girls like and don't like. You may assume that girls naturally like pink stuff. Well, girls are not genetically predisposed to pink, princesses, frills, sparkles, glitter, and flowers. Many girls like this stuff and many don't - but ALL are marketed to from a very young age that this is only one way to be a girl, and THAT is why this stuff is so popular amongst little girls. Don't let the marketeers define what a girl is - help your girl to define herself.