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Re: Wash Post story -- Sorry to write this on a Saturday night

From:robbymook2015@gmail.com To: john.podesta@gmail.com CC: jbenenson@bsgco.com Date: 2015-02-22 21:20 Subject: Re: Wash Post story -- Sorry to write this on a Saturday night

I agree--when we have press staff, this will be MUCH easier. And I would love an example being made. On Sun, Feb 22, 2015 at 6:12 PM, John Podesta <john.podesta@gmail.com> wrote: > Agree. Happy to talk to the David's. Call me crazy, but I think if we can > survive the next month, it will be possible, maybe even straightforward to > get our arms around this once there is an actual campaign. I'm definitely > for making an example of a suspected leaker whether or not we have any real > basis for it. > > JP > --Sent from my iPad-- > john.podesta@gmail.com > For scheduling: eryn.sepp@gmail.com > > On Feb 22, 2015, at 5:56 PM, Joel Benenson <jbenenson@bsgco.com> wrote: > > John, > > We are in massive agreement that we need a strategy and process now to > enable and disable as you say and I think this is worth spending some time > making it practicable. I would strongly recommend either one of you or > both talking with Plouffe about he and Axe created that culture from the > start in 07. > > > > Here are some thoughts but I realize this topic will take a dedicated > conversation to figure out what will work. > > > > I do believe that this starts with alignment on our campaign culture and a > paradigm shift in the old Clinton M.O. I know HRC believes the more > people you talk to the better but it simply isn’t. Especially for her. We > really need to tighten who she talks to and make sure that Huma/schedulers > route most people through high level folks on the campaign so that they are > being listened to. > > > > I think Robby rightly says that a lot of our leaks are coming through job > searches we’re doing. I think every conversation has to either begin or > end by telling people if you’re name appears in print as a result of the > conversations the job is off the table. > > > > I think we have to make examples now of people who have violated the trust > of HRC and the rest of the team. People going forward need to know there > are stiff consequences for leaking, self-promotion, unauthorized talking > with the press. No one – literally no one talked to the press in either > Obama campaign without clearing it with campaign brass. > > > > Joel > > > > *From:* John Podesta [mailto:john.podesta@gmail.com > <john.podesta@gmail.com>] > *Sent:* Sunday, February 22, 2015 10:47 AM > *To:* Joel Benenson > *Cc:* Robby Mook 2015 (robbymook2015@gmail.com) > *Subject:* Re: Wash Post story -- Sorry to write this on a Saturday night > > > > Joel, > > I generally agree with the point, but we need a strategy on this that goes > beyond internal discipline. This story could have been written without any > of these big mouths blabbing. The mere involvement of Wendy gave them > license to write this. The only thing in the story that indicated that > someone on the inside was talking was the reference to the H, although one > of Peter Sealey's big clients is Coke so we probably know where that came > from. We can and should try to shut this down, but it is going to be tough > until we get to a point where someone can actually talk on behalf of the > campaign. One particular challenge is Spence. He's worked with them for 40 > years. He's like Harold Ickes-Reporters will think he's inside even if he's > not. We need a strategy to enable people who are real and disable those > that aren't. > > John > > JP > > --Sent from my iPad-- > > john.podesta@gmail.com > > For scheduling: eryn.sepp@gmail.com > > > On Feb 21, 2015, at 10:12 PM, Joel Benenson <jbenenson@bsgco.com> wrote: > > But this is by far the most damaging story and most damaging type of > story we can have. > > > > The press will love writing these. I did when I was a reporter. > > > > I think we need a paradigm shift in how this world operates we have to > convince HRC and probably WJC that her meeting with 200 people doesn’t > help her. Hiring corporate wizards has never been a successful strategy in > campaigns. And anyone whose name is in the paper 48 hours after they meet > with her needs to be cut off completely from her campaign. . > > > > Almost everyone on this team that has been assembled has been busting > their tail to make this work and to work against this kind of stuff and > it’s going to get demoralizing in a hurry. > > > > I’m open to all and any alternatives on how to truly solve this but I > really feel that when she is back from CA we have to solve this. > > > > Thanks, > > Joel > > > > > > > http://www.washingtonpost.com/politics/the-making-of-hillary-50-marketing-wizards-help-reimagine-clinton-brand/2015/02/21/bfb01120-b919-11e4-aa05-1ce812b3fdd2_story.html > >