Love it or hate it? Marmite is surprise hit ingredient in new £125 perfume



Marmite. You can love it or loathe it, but do you want to smell like it?

According to British perfume brand Union, Marmite is a surprise hit ingredient in its new £125 perfume, Celtic Fire.



The company claims that combined with notes of peat, oak, fir and bog myrtle, a fragrance that 'speaks eloquently of primordial terrain' ensues - and Selfridges have snapped up the rights to sell it.

Love it or hate it? For £125 you can decide

So what does it smell like? Well, despite desperately wanting to hate it, it's smoky, intriguing and rather alluring.