Building a blockchain based business model is fun, thrilling and exciting, but definitely not easy. If you have followed the HERO brand, you will know that we put a lot of effort into making our product as user friendly as possible (as you can read up in our UX & UI article). Today, we are happy to announce the next milestone we achieved by partnering up with Coinfinity!

Paul Polterauer, CEO of HERO with Max Tertinegg, CEO Coinfinity

As of now, HEROcoin will be available in over 4.000 points of sale, them being tobacconists and petrol stations spread through Austria, via www.bitcoinbon.at vouchers. Next to Bitcoin, Ethereum, Litecoin and Dash, people can now purchase HEROcoin with the smallest denomination being € 50 — up to € 250. Every person older than 18 can purchase a Bitcoinbon which is valid for one year after the time of purchase. The exchange rate is calculated when redeeming the Bitcoinbon.

About the HERO brand — who are we and what do we stand for?

We started creating a platform with the goal of bringing back fun & joy to betting by allowing people to challenge their friends, family and colleagues on various esports events. Centralized systems create excessive risks for users like exploitation of user data, prohibitive legal regulations, vulnerability to manipulation and denial of withdrawals. Also, it has led to the establishment of bookmakers who in the end always win. In order to fight these major issues, the classic online betting industry faces today, the team chose to benefit from blockchain technology. At the 4gamechangers festival this year, HERO got awarded with the “Born Global Champion Award” for outstanding international performances. Moreover, just recently we announced a strategic partnership with cryptocurrency veteran Dash, as well as the participation at the 360Lab Accelerator Program!

HEROcoin enables a transparent economical infrastructure, which benefits every single peer. While 1% of all pots played is given back to all token holders, anyone who creates contests for the community or a closed group is being rewarded. This means great profit possibilities for every single user. There is no bookmaker involved but the system runs the bets. HERO at the same time creates a transparent network, allowing a natural expansion by its own community. It is designed so that not only their own platform, but existing providers can implement HERO and emerging ones can build their systems on the HERO network and community.

“By partnering up with Coinfinity we makean important step towards mass adoption of HEROcoin! I would like to quote Vitalik Buterin himself, who once tweeted: “I think there’s too much emphasis on BTC/ETH ETFs, and not enough emphasis on making it easier for people to buy $5 to $100 in cryptocurrency via cards at corner stores”, says Paul Polterauer, CEO of HERO.

About Coinfinity

Coinfinity is developing products roundabout Bitcoin and is one of the pioneers in Austria. The first publicly available Bitcoin-ATM was placed in 2014 and moreover they launched an online platform selling Bitcoin. Since 2015 more than 4.000 points of sale offer Bitcoinbons, allowing people to conveniently buy cryptocurrencies. In 2018 Coinfinity handled the first ever lightning transaction through a Bitcoin-ATM and the most recent inhouse product is the Card Wallet: an easy long-term service for storing Bitcoin.

If you have questions or would like to discuss this, please get in touch.

We are active on any of those channels:

Telegram: https://t.me/joinchat/FsEwOwtrCZMWwHokEj70Gw

Bitcointalk: https://bitcointalk.org/index.php?topic=2116864.0

Reddit: https://www.reddit.com/r/HEROcoin/

FB HERO: https://www.facebook.com/HEROcoinio/

FB Herosphere: https://www.facebook.com/herosphere.gg/

Twitter: https://twitter.com/HEROcoinio

Youtube:https://www.youtube.com/channel/UCi6gLMu21XrnWcdS0VOwdw