Social media websites such as Twitter, Tumbler, Facebook and Linkedin are sometimes used by businesses to gain traffic for their websites.

Any users with internet connections can access these social media sites with ease. Building up an online social media awareness helps not only brand awareness, it also works with good customer service relations.

Many small or large companies ignore social media, maybe not knowing the hidden importance or simple cannot put aside the time to do this task. To ignore social media is quite foolish due to the population of potential customers on them.

A simple task such as asking for feedback can help increase your brand and its own customer service.

The main benefits are listed below:

Brand awareness – most probably the most powerful of the list below, with social media markets you can choose who to target and which companies you want your brand in front of. Social media helps to build a presence and has good advantages for showing your companies benefits and values. Traffic – Social media is the most cost effective way of directing traffic to your website.

Regular tweets, blog posts and Facebook posts give your audience a reason to click through to your website. A business community – if you use Twitter regular your followers increase, you gain access to a wide customer base. Leader of the pack – Social media increases your exposure and builds loyal fans, fans that listen to you, answer questions and see your company as a leader in your market. Growth – Say it regular, using the power of social media gradually increases your audience as it grows it has a knock on affect, builds customers and reaches new customers. Take a piece of the cake – Companies who ignore social media are making a huge mistake and leaves doors open for their competitors. Justifying cost – Don’t fall into the trap of expecting sales from social media, it isn’t a sales tool although it can reach new customers. Think of the bigger picture, tell a story about your business and build your brand.