© Provided by Associated Newspapers Limited Sydney's iconic Coke sign in Kings Cross (pictured) has been turned upside down, and nobody can figure out why The iconic Coke sign in Sydney's Kings Cross has been turned upside down for the first time in the company's history.

In a day-long operation, the iconic international brand flipped the famous billboard to visually represent the beverage being made ‘Down Under’.

© Provided by Associated Newspapers Limited The sign itself is synonymous with Australian nightlife and culture, shining light on the once-notorious party district © Provided by Associated Newspapers Limited Coca-Cola as a brand is known for some of the most successful and well-known marketing campaigns across the globe Exactly 80 years ago to the day, Coca Cola was launched on Australian shores, with ten employees and four trucks, in a small factory on the corner of Crescent and Dowling St in the inner-city suburb of Waterloo.

In celebration of the monumental occasion, Coca-Cola decided to show their appreciation for the nation by flipping the sign 'Down Under' too.

Coca-Cola currently has a portfolio of over 165 products and employs almost 4,000 Australians.

As a brand, it contributes approximately $3.5billion to the local economy, a spokeswoman from the company told Daily Mail Australia.

The company recently bought out husband-and-wife duo Anthony and Sarah Crabb's Mojo Kombucha brand, in an effort to expand Mojo's reach and increase sales.

© Provided by Associated Newspapers Limited In a day-long operation, the iconic international brand has taken to a visual representation of coming 'Down Under' (pictured)

Coca-Cola as a brand is known for some of the most successful and well-known marketing campaigns across the globe, with the 'Share A Coke' campaign being one of the most well-received of the company's history.

That campaign sold more than 250 million named bottles and cans in a nation of just under 23 million people in one summer alone.

The sign itself is synonymous with Australian nightlife and culture, shining light on the once-notorious party district.