Harbaugh.JPG

Michigan head football coach Jim Harbaugh reacts on the sideline in the second half at Spartan Stadium on Saturday, October 29, 2016.

(Melanie Maxwell | The Ann Arbor News)

ANN ARBOR - Jim Harbaugh used his ability to scream to land a new endorsement deal.

The Michigan coach shot a commercial for Planters in a "Shout for Nuts" promotion that launched on Tuesday. In the commercial, Harbaugh shouts "I love peanuts. Peanuts, please," at a vending machine before tossing his hat to the ground and yelling some more.

"It was shouting into a machine and you had to get the decibel level high enough to get the can of peanuts to come out," Harbaugh told Sporting News, which reported the commercial was shot March 12 in Culver City, Calif. "I was highly motivated. I like to eat peanuts as I said. I told my dad I was coming out here to do this, and he was expecting a year-long supply of peanuts, so I had to do good."

Harbaugh even posted a picture on Twitter of himself with Mr. Peanut from the commercial shoot.

Awesome to meet @MrPeanut today! Great Dude! Fan of the Maize & Blue! Makes a heck of a good Peanut! #Planters pic.twitter.com/LUOLSq7R8q — Coach Harbaugh (@CoachJim4UM) March 13, 2017

"Coach Jim Harbaugh is a longstanding fan of Planters and Mr. Peanut, so we thought he was a perfect partner to help encourage other nut fanatics to shout their love for nuts," Camille Vareille, head of brand building for Planters, said in a press release. "Plus, he's known for shouting on the sidelines, so we know just how loud he can get."

Harbaugh shot a series of commercials for Fairlife milk, which began airing last September.