In response [to the rise of diagnostic algorithms], NNU [National Nurses United] has launched a major campaign featuring radio ads from coast to coast, video, social media, legislation, rallies, and a call to the public to act, with a simple theme – “when it matters most, insist on a registered nurse.” The ads were created by North Woods Advertising and produced by Fortaleza Films/Los Angeles. Additional background can be found at http://www.insistonanrn.org.

Here is the link. Here is an MP3 of the ad. Remarkable, do give it a listen. It has numerous excellent lines such as “Algorithms are simple mathematical formulas that nobody understands.”

For the pointer I thank Eric Jonas.