In a nutshell, because you'll be getting the exact same products as you would from buying direct, but at much lower prices. How is this possible? Because we're platinum partners with GeoTrust and we buy SSL in extremely large quantities at deeply discounted rates, so we're able to pass those savings directly to our customers. Also, we don't consider ourselves just an SSL provider, but rather a Premium SSL Service. That's because we have a team of more than 45 SSL experts standing by ready to support your order. You can always reach our SSL specialists via email, live chat, and telephone.