Series premieres in Japan on July 6

Sentai Filmworks announced on Thursday that it has licensed the upcoming original television anime Action Heroine Cheer Fruits for the summer simulcast season. Sentai Filmworks will stream the anime through digital outlets "with a home video release to follow."

The anime will premiere in Japan on TBS on July 6 late at night at 2:28 a.m. (effectively on July 7), and it will then air on BS-TBS late at night on July 8.

The story is set in the year 20xx during an action heroine warring states period. The action heroine trend had started with a small festival in a certain city. The project created a "local heroine fighter" themed after the local area. The action charmed the audience and led to the project gaining huge popularity. A local heroine boom took off in various locations. Each municipality began producing stage shows for the hometown heroines, and a rivalry developed between them. The heroine shows vying for popularity began to appear on a nationally popular ranking program broadcast nationwide. The action heroines aspire to earn the love of everyone from children to adults.

The anime is set the tranquil fruit-producing city of Hinano, which is behind the times in joining the action heroine bandwagon. High school senior Misaki Shirogane's aunt, who is also the prefectural governor, senses the danger in missing out and recruits Misaki. The girl begins producing action live events, and she becomes a hit as an action heroine. Hoping to revitalize the town, Misaki stands up to try to overturn the decision to close the culture hall that her grandfather helped construct.

Keizou Kusakawa (Magical Girl Lyrical Nanoha The MOVIE 1st, KanColle) is directing the anime at the studio diomedea. Naruhisa Arakawa (Kingdom, Twin Star Exorcists) is in charge of the series scripts, and Naomi Ide (KanColle, The Lost Village) is designing the characters. Nippon Columbia is producing the music.