Clearly, FilmStruck isn't targeting your typical Netflix viewer; but that might work out in its favor. There's an overabundance of movie streaming services on the web, so going niche is one of the few paths to success. It also seems like FilmStruck is taking off with its target audience — it announced this afternoon that it had to pause new signups for a bit after getting overloaded with the initial rush.

I've yet to try out the service, but I'm looking forward to digging into its library. One of the big selling points for Hulu Plus was The Criterion Collection, which it's offered exclusively for the past five years. All of those films will be leaving Hulu on November 11, leaving FilmStruck as the only way to get your Seven Samurai fix without renting or buying it.