Silicon Valley Insider reports that the rumors of Amazon buying Netflix are circulating again (they've been going around for years):

Earlier today, Reuters reporter Anupreeta Das tweeted "Netflix-Amazon rumor doing rounds of options market again." While we read on Fly On The Wall, the rumor mill/financial news aggregator, "Netflix calls active on renewed takeover chatter."

It would be a great combination (Netflix on a Kindle?), but I'm wondering who else should buy Netflix? AT&T to go after Comcast? Microsoft for Zune & Xbox? Who do you think should buy Netflix?