First To Finish This Survey Wins A Thank You

First of all, thank you for participating - I appreciate that you are willing to spend some of your time to help a college graduate out.



For my thesis I am researching the relationship between YouTube influencers and product endorsements. Your responses will remain anonymous and will be dismissed after my thesis period is completed.



Please answer the questionnaire as honest as possible :)



FAQ



What can I expect from the survey?



- 23 statements in total.

- All answers based on a linear rating scale (1. Strongly Disagree to 5. Strongly Agree).

- Takes a maximum of 5 minutes to complete.



For which organisation will this research be used?



- Amsterdam School of International Business (AMSIB), based in the Netherlands.



What do you mean with "product endorsements"?



- "A written, recorded or public statement by a celebrity, business or professional group praising the value of a product and recommending the use of the product to the public (also applicable to services)."



What do you mean with "YouTube influencers"?



- Put simply, a YouTube influencer is someone who builds a substantial following on the video platform of YouTube, sets trends, and may provide information for others looking to purchase a specific product or service.



What is your favourite music genre?



- Lofi hip hop radio - beats to relax/study to.

* Required