Fear of Launch

Why Most Products Fail

We create a business plan, discuss the competition, meticulously plan our non-existent financial projections for the coming years.

But we don’t launch a product.

We discuss revenue streams, how the product might look, who to sell it to.

But we don’t launch a product.

We share our hopes & dreams, chat late into the night about how things might be in the future.

But we don’t launch a product.

We remain stuck in a world of hypotheticals — of what could be —instead of reality. And, as a result, those could be’s become should have been’s.

Because we never launched a product. Because we never put something out into the world. We never brought any substance to the table to be tested, to be iterated upon, to be relentlessly improved.