1926

Hell's Curse

Public uproar resulted, but Horace won the right to use the land as an advertising sign. In a university prank in 1926, the letters briefly read 'Hell's Curse', and students altered it again in 1962 to promote a theatre production. In 1994 the landmark read 'No Cable Car' as a protest against a proposed development. However the sign has been restored after every change...