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The City of Vancouver has developed a new, simplified logo, which Mayor Gregor Robertson insists is “bolder and brighter and cleaner” than the old one. Here’s how city staff explained it in a report to council about the $8,000 design:

“A simplified wordmark has been developed which presents an updated image of the City of Vancouver as a modern, innovative and highly desirable place to live and work.”

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But not everyone is thrilled with it. Two NPA councillors voted against the simple green and blue word design, which drops the interlocking artwork of the old logo developed a decade ago.

City of Vancouver

And a few people interviewed by CTV called it “boring” and said “my eight-year-old could do that.”

Regardless, it has been approved and will be phased into signage and official documentation for the city starting immediately.

So what do you think of it?