"We're going to put them out of business through SVO. The opportunities we're creating there, and the quality of our work, are much better," he added. It's a bold statement, but we can't see this strategy working, somehow. As much as Land Rover tries to deny it, some buyers see Range Rovers as a fashion statement - they want their ride to look outlandish and attract as much attention as possible. The focus on quality means that Land Rover's SVO will most likely cater to its customers with more refined tastes, so we imagine there will still be demand for third-party tuning companies that can offer something unique, albeit polarizing.