Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating. – Don Norman

The concept of user-centered design has been around since the 1980s, but it’s becoming harder to implement and easier to forget — especially in the mobile app ecosystem. With 3.8 million apps on Google Play and 2 million apps on the Apple App Store, competition for mobile apps is only getting steeper. Plus, users are becoming more and more complicated: they want what they want, they don’t want to work hard to get it, and they want it immediately.

How can mobile app professionals like yourself deal with this reality? Well, one way is to give the people what they want — with user-centered design! After all, your users download your app in order to understand what the app can do for them, not the other way around.

Of course, that’s easier said than done — but here’s the good news: there are some great tools, tips, and tricks of the trade that can make user-centered design easily achievable for any app professional, in any stage of the design process.

These and more can all be found in our new eBook, The Playbook of User-Centered App-Making, now available for free download!