Mobile is Activision-Blizzard’s Cashcow

According to Activision-Blizzard CEO Bobby Kotick, their main platform is Mobile after the success of Call of Duty: Mobile. During Activision-Blizzard’s recent quarterly financial call, Kotick mentioned the rapid growth and revenue opportunities of mobile and the company intends to expand on the platform. There are apparently several Call of Duty projects in the works right now, on top of multiple mobile titles which include a potential Crash Bandicoot runner. Call of Duty: Mobile is available on iOS and Android now.

“Using Call of Duty as an example, with the introduction of Call of Duty: Mobile, we grew our player base from 40 million to 100 million players in less than a year,” said Bobby Kotick. “And we expect significant growth in the Call of Duty franchise in 2020 as compared to 2019, as a result of this and from other unannounced Call of Duty initiatives. Mobile, in fact, is now our leading platform. The business model for Call of Duty Mobile is free to play, which enables the rapid development of large community of players with the option to purchase digital items and services, as well as our ability to generate advertising revenues.”

Bobby Kotick continued, “We successfully developed a great game through mobile,” he added. “Our franchises have the power to attract far bigger audiences than previously. We are hard at work on high quality mobile games for all of our most important franchise.” It’s interesting to hear Activision-Blizzard’s CEO say that Mobile is their main platform as Blizzard recently said that PC is their main platform but it’ll be fun to see which of their franchises get Mobile exclusives.

Which Activision-Blizzard property would you like to see receive the mobile treatment? Are you surprised that they’re confident in saying Mobile is their leading platform? Let us know in the comments below!

Source: Gaming Bolt