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Shogo here with another Friday blog for all you guys going out to bars, parties, restaurants, and generally just being social this weekend!

Today I want to talk to you about something that a lot of guys already know on the inside, but they forget when they’re out in public or they’re in the presence of a woman they’re attracted to.

It’s something that I talk about a lot—it’s the fact that you have to have fun whatever it is that you’re doing. And if you’re in a situation that you feel uncomfortable in, either find a way to make it fun for yourself or stop doing that and go do something that you actually enjoy doing.

Ditch your friends if you have to. If you’ve been going downtown to the clubs, but on the inside you actually feel like the artsy hipster girl is a better fit for you than the dolled-up high heels girl, start hanging out with the artsy hipster crowd.

The internet is so full of information about this and that. I was watching a video this morning that revealed 10 secret places to touch a woman when you’re on a first date. What? 10 places? What is this, the game “Operation”?

When I’m on a date, I hold a woman’s hand during the date, and then I kiss her on the lips at the end of the date. That’s it.

It’s funny how quickly we forget about the basics. Going out and meeting women is not that difficult. Going on a date and engaging the woman you’re out with in great conversation is not that difficult.

So why can’t so many guys do it? It’s because they’re not having fun. They’re not engaged in the conversation at hand. They’re thinking about whether or not they bought the right Axe body spray out of the 38 varieties on the shelf. They’re thinking about whether they’ve touched the girl on secret place #6 yet. They’re trying way too hard and they’re just not being themselves. And the most frustrating part about it is that most guys are actually aware that the only thing holding them back is themselves.

So what do you do? How do you solve this?

You tell yourself that you’re going to enjoy yourself no matter what. You don’t worry about making the best impression possible. You don’t worry about getting laid. Don’t even think about trying to get laid. You’ll get there eventually.

Go out to a place you like to go out to. Smile at everyone. Wink at the hot ones. Eat what you like. Wear what you like. Talk about what you like to talk about. Tell jokes that you like. Laugh when you feel like laughing. If something goes a little awry…laugh at that, too.

And why do you do it this way? Because the #1 key to attracting a beautiful woman is by being yourself, and I truly believe that it’s impossible to simultaneously have fun and not be yourself.

When you’re out this weekend, I want you to feel like this guy:

If you’re feeling a little uptight, play this on your phone. Forget about other people looking at you. Stop behaving the way you think others want you to behave. The reality is that nobody is really looking at you and nobody really cares about how you behave. Let loose. Have a drink, for chrissakes. Approach the entire situation like you’re having a blast, like you’re just having the time of your life. That’s what makes you an attractive personality, and that’s what’s going to make women want to be with you.

Remember that this whole thing is not that complicated. The weekend is here for you to enjoy, so go out and have fun!