Search engine optimization (SEO) is a complex and well-thought-out mechanism that becomes smarter every year. The main goal of the SEO process is to give users the information they really need and do it in a split second. However, this process was not always so high-quality and lightning-fast.

Search engine optimization was evolving over the years so that modern users can fully trust Google’s opinion when it selects information, according to their requests. Let’s take a look at how SEO works from the inside out and what you can do to improve your site’s search engine performance.