Social media shepherds are taking to Facebook and Twitter determined to find a little lamb lost in south London.

Somewhere, maybe in a puddle, perhaps in a shopping cart or underneath a shelf, Lambie is baa-a-a-ing, hoping someone can hear him.

Lambie is a stuffed lamb that belongs to Mason, a three-year-old boy who’s blind.

Mason’s mom Ashlee Smith isn’t giving up hope of finding Lambie. She’s using high-tech tools to look for the ratty little stuffed animal that cost $7.

Smith has taken out a Kijiji ad, offering a $200 reward for Lambie.

“I told (Mason) I’d do my best to find him,” Smith said.

“Mason is always with Lambie. Always. Because he’s blind, Mason is really sensitive to how Lambie feels and smells. We can’t just get him a new one because he knows it’s not the real Lambie.”

Lambie’s purple velvet coat hides many scars — some tears, some rips and some knotty bits from caked-on food.

On Sunday, somewhere between catching the No. 14 Highbury bus near Deveron Cres. and Commissioners Rd. and shopping at Walmart at White Oaks Mall, Lambie went missing.

“Mason wanted to go back and ask the bus driver for him, but I had to explain that the bus driver didn’t have Lambie,” Smith said.

Mason loves public transit — his third birthday cake was a bus.

“He’s very smart. Buses are his favourite because they announce the route and the stops, so he thinks they’re talking to him. He knows all the routes,” Smith said.

She’s called the London Transit Commission, White Oaks Mall and Walmart, asking them to keep their eyes open for Lambie.

Smith’s Kijiji ad tugged at people’s heartstrings all day Monday. By Tuesday morning, more than 29,000 people had seen the ad.

It’s been posted and reposted on Facebook and tweeted and re-tweeted on Twitter, with people vowing to track down the loved stuffed animal.

This past Halloween, Mason dressed up as Lambie. Smith made him a homemade cotton-ball costume that he loved.

He was given Lambie before he was one. His grandmother bought him at a hospital gift shop.

Recently, Smith sewed a felt coat for Lambie to hide some of his more visible scars.

“Without the coat he looks pretty ratty, but I’m hoping someone sees the hand-sewn jacket and it keeps them from throwing it away. He looks very well-loved,” she said.

Kate.dubinski@sunmedia.ca

Twitter.com/KateatLFPress