An estimated 1,200 animal rights activists took to the streets of San Francisco to participate in a dramatic march for animal liberation. Organizers made planned stops at Sephora, Uggs and Burger King to draw attention to the cruelty of animals in the cosmetics, clothing and food industries. They also staged a mass die-in to draw attention to the plight of elephants and other animals exploited in the entertainment industry. TheirTurn spoke to onlookers along the parade route to get their reactions:

Organized by the global animal rights network Direct Action Everywhere (DxE), the march was one of several high profile actions staged during the organization’s one-week Animal Liberation Conference, which was held in the nearby city of Berkeley. After the march, DxE staged a rally in Union Square featuring renowned activists James Aspey; Natasha from That Vegan Couple and Wayne Hsiung, co-founder of Direct Action Everywhere.

The march was organized by the global animal rights network Direct Action Everywhere (DxE) and was one of several high profile actions staged during the organization’s one-week Animal Liberation Conference, which was held in the nearby city of Berkeley.