In the spring of 2003, Pete Carroll decided that Matt Leinart should be named USC's starting quarterback over Matt Cassel. In the spring of 2008, he decided that Mark Sanchez should be named the Trojans' starter over Mitch Mustain and Aaron Corp.

While Carroll's dynastic run at USC was notoriously about non-stop competition, he also understood team dynamics. He believed that it was important to name a starting quarterback as soon as possible. When he saw separation, he believed a starter should be "anointed." And, yes, that was the term he used.

"Part of the reason for naming [Sanchez] is to see [leadership] come out," Carroll told me in 2008. "He wasn't able to show it. He hadn't been anointed yet."

That formal anointing allowed the quarterback to gain and then demonstrate confidence. He became the offensive leader.

In the spring of 2011, Washington coach Steve Sarkisian, formerly Carroll's offensive coordinator, leaned on this lesson when he opted to name Keith Price his starter over Nick Montana.

In all three cases, a coach made a decision and it turned out to be the right one. That is what good coaches do. They use their wisdom and intuition to make decisions that help their football team reach its potential.

At a place like USC, "reach its potential," means winning and winning big. And that is -- critically -- where USC coach Lane Kiffin, who also coached under Carroll, has fallen short. He has made decisions and they have turned out to be the wrong ones. Those wrong decisions now have him riding an 8-7 record since his team started the 2012 season ranked No. 1.

When judging Kiffin, that is what matters: The concrete decisions he makes and the real-world results of those decisions. It's not about folks who have never talked to him one-on-one judging his personality or character. It's not about the perception that he's smug or hasn't paid his coaching dues. Forget perception and personality. It's about results.

Two games into the 2013 season, after a miserably disappointing 2012 campaign, those results have been terrible, at least in the specific areas that Kiffin oversees: offense and quarterbacks. Though Clay Helton is the titular quarterbacks coach and offensive coordinator, Kiffin's decision -- another bad one -- to retain play-calling duties this fall makes him responsible entirely for the results on offense.

Cody Kessler and the USC offense were brought to their knees by Washington State. Chris Williams/Icon SMI

Those results? The Trojans' longest pass play this year is 19 yards. They passed for only 54 yards -- 2.6 yards per completion -- in the 10-7 loss Saturday to Washington State, which yielded 263 yards passing per game last year. Auburn, which is using a former defensive back as its quarterback, passed for 99 yards in a win over the Cougars the week before. USC is ranked 112th in the nation in passing offense, despite having the nation's best receiver in Marqise Lee, the extremely talented Nelson Agholor and two future NFL tight ends in Xavier Grimble and Randall Telfer.

Of course, a defense lawyer pleading Kiffin's case could try to change the narrative. He could say USC doesn't have a Leinart, Sanchez or even a Price on its roster. He could say the QB competition was too close to call -- to anoint -- at the end of spring practices. He could say Kiffin should be able to call plays because it's his team, as Carroll called plays on defense and Sarkisian calls his offensive plays. He could say USC is leading with its stout defense. He could say NCAA sanctions are hurting Kiffin's offense.

He could say the season is far from over, and that would be unquestionably true.

The easy and decisive counter to all that is to wheel in a TV and turn on a replay of the loss to Washington State. To use a Kiffin phrase, "It is what it is." And that is horrific. If the prosecutor wanted to pile on, he'd then make it a double-feature with the Sun Bowl loss to Georgia Tech.

Yet, it's also easy to counter each defense argument.

QB talent? Max Wittek was No. 3 and Cody Kessler was No. 29 in the ESPN.com ranking of QB recruits in 2011. True freshman Max Browne was the No. 2 QB in the 2013 class. Young QBs across the country are putting up big numbers, most of whom were lower rated than these guys.

Competition too close to call? There wasn't an observer during spring practices who didn't believe Kessler had outplayed Wittek.

Call his own plays because it's his team? As the head coach, it's his job to judge performance objectively. By any measure, USC's offensive playcaller in 2012 failed at his job. He also certainly failed through two games this season.

Leading with a stout defense? Well, take a look at the scoreboard. That stout defense needed more help if winning remains the goal.

NCAA sanctions? Really? You'd use that argument after losing at home to a team that has averaged 9.8 losses per season over the past five years?

Kiffin's chief problem in 2012 was getting distracted by little things. He seemed consumed with gimmicks and gamesmanship. He hasn't seemed to grasp the fundamental fact of coaching USC: If superior players execute well, they win just about every time.

USC still has superior players. While that advantage might not be as decisive these days when matched with Oregon and Stanford, or even a rising UCLA, it certainly is when standing opposite Washington State.

Kiffin made a pair of decisions entering the 2013 season: 1. He would retain play-calling duties; 2. He would play two quarterbacks. After two games, those decisions are abject failures by even charitable measures.

Based on the "Fire Kiffin" chants in the Coliseum as the clock wound down last weekend, more than a few folks are done with charitable measures.