NEW YORK, N.Y.—KFC is tossing out the bones and the quaint image of founder and former Mississauga resident Col. Harland Sanders as it gets ready to test a slightly more upmarket restaurant.

The fried chicken chain says it’s opening a location called “KFC eleven” early next month near its headquarters in Louisville, Ky., that will serve flatbread sandwiches, rice bowls, salads and only boneless pieces of its Original Recipe chicken.

The restaurant’s exterior won’t feature Sanders, whose bespectacled, white-bearded likeness has long been front-and-centre at traditional KFC locations.

Sanders moved to Mississauga in 1965 to oversee his Canadian operations, living at 1337 Melton Dr. until his death in 1980. His estate continues to donate to such local groups at the Trillium Health Centre, where the emergency room and woman and children's care centres are named for him.

But the name of the test restaurant is a reference to the 11 herbs and spices Sanders used in the Original Recipe.

KFC eleven’s opening is a reflection of the challenges facing traditional fast-food chains such as McDonald’s, Burger King and Wendy’s. The problem is that people in their 20s and 30s are increasingly heading to chains where they feel they get better food for slightly higher prices.

In a note to investors about KFC’s test, Janney analyst Mark Kalinowski said that such “fast-casual” chains remain the fastest-growing segment in the U.S. restaurant industry. He noted that other American chains, included Applebee’s and Red Lobster, have recently started testing similar formats as well.

John Cywinski, president of KFC, said in an interview that people often equate KFC with “buckets of fried chicken on the bone,” primarily as a dinner or weekend option. He said the company hoped to use the new test location to learn how it can update its offerings and draw in a broader customer base, particularly women.

KFC eleven will serve updated side dishes such as coleslaw and mashed potatoes, along with Original Recipe chicken. But the chicken will be the boneless variety the chain rolled out in April as an easier-to-eat alternative to its traditional breast, thigh and drumstick pieces.

At the time, the chain said the rollout was intended to address people in their 20s and 30s who grew up on chicken nuggets and tenders, and generally tend to prefer chicken without bones even as adults.