What is the Trust Project and what does it do?

The Trust Project is an international consortium of news organizations promoting standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices.

We apply a user-centered design process. Based on dozens of in-depth interviews with a diverse spectrum of the public, executives from more than 100 news outlets identified and designed a system of Trust Indicators — that is, standardized disclosures about the news outlet, the journalist, and the commitments behind their work — to make it easy to identify trustworthy news. Digital platforms, including Google, Facebook and Bing, use the Trust Indicators and the machine-readable signals associated with them to more easily surface, display or label trustworthy news to their users.