VANCOUVER (NEWS1130) – A massive but very, very mellow party erupted at 20 minutes after 4 o’clock in downtown Vancouver Saturday.

That’s when thousands lit up, in honour of an increasingly recognized yearly pot get-together in front of the city’s art gallery.

It’s now touted as one of the largest 4/20 gatherings in North America.

The occasion is good for businesses that cater to people with the munchies.

Andy with the Kaboom Box was asked how much busier he was. “Hard to say, but we’re selling a lot of poutine to a lot of confused people.”

Over at Soho Road, Sarb describes the favourite. “Oh, God. Butter chicken. Everyone’s loving butter chicken today.”

Another man claims he sold-out a box loaded with marijuana-themed buttons, pins and t-shirts. “It’s all about the funny money down here, right?”

Organizers claim they expected close to 20,000 people to show up. The crowds were definitely thick enough to tie up traffic along Georgia.

“It’s way too many people,” said one man. “I don’t know. It’s nice to see this many people out, ” said another.

“Pretty crazy, actually. It’s quite interesting,” said a first-timer.

For some, it provided a chance to press for legalization, but for most, it was a time to soak up the vibe.