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This article was published 21/4/2010 (3815 days ago), so information in it may no longer be current.

Pro Hockey Life store.

WINNIPEG — The largest hockey specialty retailer in the world is setting up shop in Winnipeg.

Pro Hockey Life Sporting Goods Inc., a Montreal-based company, will throw open the doors on a 20,000-square foot megastore on St. James Street in the Polo Park area by August as part of an expansion that will see three more outlets added to the Canadian market.

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Pro Hockey Life’s blueprint sees their megastores outfitted with the latest in sticks, skates, gear and memorabilia and features large-screen TVs that provide the latest NHL highlights player profiles and product information.

"It's far more than a hockey store, we are bringing the excitement and passion for hockey to the retail environment. Our megastores allow not only the novice to elite player to find exactly what they are looking but also hockey enthusiasts can find a huge selection of fanwear and memorabilia. Pro Hockey Life is all about hockey," said Anthony Fisher, Senior Vice-President, Marketing, Pro Hockey Life.

Founded in 1973 in Montreal as Sports Gilbert Rousseau, Pro Hockey Life’s expansion — the two other stores are in Dartmouth, Nova Scotia and Boisbriand, Quebec — brings their number of locations in Canada to 23.

The corporation also runs under the name Entrepot du Hockey in Quebec and has now opened 13 new stores across the country in the last two years.

For more information on the company and its services, visit: http://www.prohockeylife.com.