As the Bharatiya Janata Party swooped in and won the 2014 Lok Sabha elections, Congress was left high and dry. It was after nearly three decades that a majority had been achieved in the Parliament. BJP supporters were ecstatic, (still are), promises were made and the Party made its grand entry into the Parliament with Narendra Modi at the helm.

Indian National Congress, meanwhile, was still reeling from the loss. Not only did the long-time dynast lose, people proved through their votes that they had lost faith in the Nehru-Gandhi legacy. Congress' face and Vice-President Rahul Gandhi was not considered a able competitor to Modi. The BJP played on this perception and successfully labelled Rahul Gandhi a "Pappu" and of course, the Party had its social media army to churn out memes and trolls to kick the fallen.

But in less than a year, Congress and its representatives took note and an apparent re-branding could be seen.

Almost a year after the massive blow in the General Elections, Rahul Gandhi appeared to deliver a speech in the Ram Lila Maidan of Delhi. After the speech, political pundits reiterated that Rahul Gandhi was back in the game after a 56-day sabbatical. Attacking the government for abandoning farmers and favouring the corporates, Rahul Gandhi said, "This is a government of big people, of suited and booted people".

Fast forward two years and we have seen many instances where Rahul Gandhi donned the hat of a vocal opposition leader. Not to forget some of the faux pas moments that have always been his favourite (referring to Indira canteen as the 'Amma' canteen being one of the recent ones).

A Mumbai-based brand strategist, who wished to remain anonymous, told Firstpost in 2015, "The Rahul Gandhi of old was like a product stuck in the research and development mode, while Modi and even newcomer Arvind Kejriwal had reached the masses - the former as an authoritarian figure and the latter as the savior of the 'aam aadm'".

Later in 2015, Rahul Gandhi again became the butt of jokes on social media with the hashtag #RahulStumped trending on Twitter. In a Facebook post by a member of the audience of the Mount Carmel College in Bengaluru where Rahul Gandhi visited for a Q&A session brought out a different side to the ongoing media narrative about the Congress leader.

In her post, Elixir Nahar, wrote that "Rahul Gandhi was able to have an intimate conversation between himself and 2,500-odd people, and how. Little did we know the situation that would transpire immediately after. Young women left the campus that afternoon with starry eyes and a cheerful air. I too walked to the car, in a headspace of recollection and appreciation for the man of the hour, when my phone exploded with news updates from the very event I was at."

Earlier this year, it was in news that Rahul Gandhi has gotten a new PR team. Quite obviously, ahead of the 2019 Lok Sabha elections, the Congress wants a revival of brand Rahul, a shift from the image of "Rahul Baba".

Talking exclusively to IndiaToday.in, Divya Spandana, former MP from Karnataka's Mandya constituency and presently the lead of social media and communication of the AICC, said, "It's him (Rahul Gandhi) all the way. He deserves all the credit. What you see is who he actually is. He's aware, wise and witty," when asked if there is a planned re-branding of Rahul Gandhi in process.

Some of his latest tweets hitting out at the Modi government can safely be called witty.

This morning, after BJP member and former Finance Minister Yashwant Sinha's scathing op-ed attacking Modi-led NDA government's policies and targetting Finance Minister Arun Jaitley for downgrading the Indian economy, the official Twitter account of Rahul Gandhi tweeted this well-crafted, witty comment:

Ladies & Gentlemen, this is your copilot & FM speaking. Plz fasten your seat belts & take brace position.The wings have fallen off our plane https://t.co/IsOA8FQa6u - Office of RG (@OfficeOfRG) September 27, 2017

Several other examples of the tweets by the Office of RG account can be concluded as being a way to re-brand the social image of Rahul Gandhi from "baba" to a vocal, active, reliable leader of Opposition.

Hitler,once wrote: Keep a firm grasp on reality, so you can strangle it at any timeThis is what is happening today-strangulation of reality - Office of RG (@OfficeOfRG) July 21, 2017

The emperor is completely naked but nobody around him has the courage to tell him. July 21, 2017

Too little too late. Words mean nothing when actions out do them pic.twitter.com/TQHagHAc4C - Office of RG (@OfficeOfRG) June 29, 2017

GOI looking for a Math tutor. Please apply to PMO ASAP ??https://t.co/nO9IwUT1pS - Office of RG (@OfficeOfRG) July 13, 2017

NDA pro-poor policies pic.twitter.com/TMpYGcOHVW - Office of RG (@OfficeOfRG) July 14, 2017

In the meantime, Rahul Gandhi's speech at UC Berkeley ruffled some feathers. The Congress vice-president attacked the BJP government for demonetisation and incidents of violence across the country. A major point of contention in his speech was his remarks on dynasty politics that illicited responses from many public figures. The Berkeley speech still did benefit Gandhi in establishing himself as a public speaker, given his record of messing up public speeches in the past.

"There is a BJP machine that basically tells you about me. They tell you I'm reluctant. They tell you I'm stupid. You've seen me now. You make up your mind. This operation is basically run by the gentleman running our country," he said during an interaction with audiences at Berkeley.

Talking about Congress' plan on the digital front ahead of the 2019 General Elections, Divya, without revealing much, said, "We have quite a few plans. Most are being implemented already, a few in the process. Unfortunately, I can't share what exactly they are. In a broader sense, hoping to get every Congress member online - to disseminate our message to the public, to engage and listen, to diverse perspectives. To dispel the fake news that's being passed around about the party and its leaders."

Divya, taking a jibe at the BJP being in news multiple times for its leaders spreading fake news on social media, said, "We have a policy that we don't spread any fake propaganda and we focus on nothing but the truth."

"We don't use bots. I think they're okay for brands, not for political parties. We engage with real people. BJP has the money, we have the people," Divya said.

Meanwhile, Amit Malviya from BJP's IT cell refused to make any comments.

This revamp might prove frutiful for Congress as well as Rahul Gandhi now that there are strong rumours that he will be elevated as the party president.