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While most tanks ruin lives, Argentinian artist Raul Lemesoff has built one to encourage reading. Lemesoff’s “Weapon of Mass Instruction” sculpture to “attack people in a very nice and fun way.” The “tank” is built on a 1979 Ford Falcon. The following video, produced by 7-UP, shows the mobile library in action.

https://medium.com/media/597af12b66eda46ff34d71ba0f728853/href

7UP celebrates #FeelsGoodToBeYou campaign with raul lemesoff’s ‘weapons of mass instruction’ from designboom on Vimeo.