If you’re wondering why I’m so committed to a Fear-Free revolution in veterinary medicine, look no further than a recent white paper on veterinary care published by the American Veterinary Medical Association.

In 2010, 45 percent of pet owners reported their pets feared a trip to the vet. In 2014, that’s risen to 51 percent.

And it’s not just the pets; owners who report they experience stress at taking their pets to the veterinarian rose from 30 to 38 percent.

There are other factors leading to a decline in veterinary visits for pets, including cost. However, I’ve observed in my own clients that adding anxiety and fear on top of economic worries only makes them worse. When the stress and fear experienced by pets and owners is instead treated with care and respect or, better yet, eliminated by adopting Fear-Free approaches, they are more open to seeing the value of veterinary spending.

How about you and your pets? Does going to the vet cause you fear and anxiety?

Photo: Making friends with Vincent in the exam room at North Idaho Animal Hospital