Website traffic is a like a beautiful single woman in her mid-20’s. Elusive, fickle, selective and relentlessly pursued by hordes of men vying to capture her attention. In the world of online marketing, there are two ways a love-lorn website might seek to obtain that sweet, sexy qualified traffic that comes from search engines:

1. Search Engine Optimisation

Search Engine Optimisation (or SEO) requires being a complete stud that women will willingly drop panty for on command. Think:

2. Adwords / Pay Per Click

Pay Per Click (or PPC) is an alternative to SEO for getting traffic. It is like being a dirty old man soliciting a prostitute with cash. Think: