[1/29 Update: Kalambrew is reporting more on the mini-kegs and has announced that Oberon Day is Monday, March 29th.]

(Kalamazoo, MI) – Someone in Kalamazoo has a thing for surrealist paintings!



Bell’s Brewery will add some historical significance to its Oberon mini-kegs when they are released this spring (typically in May). The mini-kegs will feature an interpretation of Salvador Dali’s masterpiece, “The Persistence of Memory.” The clocks from the original are replaced with Oberon logos.

The painting celebrates its 75th anniversary and appears to be part of the collection at the Museum of Modern Art in NYC:

“Time is the theme here, from the melting watches to the decay implied by the swarming ants. The monstrous fleshy creature draped across the paintings center is an approximation of Dalís own face in profile. Mastering what he called “the usual paralyzing tricks of eye-fooling,” Dalí painted this work with “the most imperialist fury of precision,” but only, he said, “to systematize confusion and thus to help discredit completely the world of reality.” There is, however, a nod to the real: The distant golden cliffs are those on the coast of Catalonia, Dalís home.”