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There is one member of the Twitterati who will give Ed Balls Day a miss tomorrow - @edballsmp.

Labour's shadow Chancellor admits he is baffled at becoming an internet sensation to rival Eighties crooner Rick Astley and will not be joining in.

"I think the best thing I can do is not look at Twitter and bury my head in the sand - like George Osborne on the economy," Ed said.

For those not in the know the 46-year-old MP and dad-of-three is better known on much of the web for accidentally tweeting his own name than his economic theories.

The blunder has already been retweeted more than 14,000 times by people as far afield as New Zealand and Tahiti.

Ed is braced for another surge of interest tomorrow, the two year anniversary of his slip which has been named by Tweeps as Ed Balls Day.

The phenomenon started at an Asda store in the Castleford constituency of his wife and fellow MP Yvette Cooper.

An aide had urged Ed to search Twitter for an article mentioning him before hitting the aisles.

He was busy tracking down ingredients for a 12 hour pulled pork BBQ to celebrate the Royal Wedding when another panicked staff member rang.

The MP had accidentally hit one of the keys on the Blackberry phone he had slipped into his pocket and the Twitter app he was using tweeted the search.

By the time he had answered the call it had already been retweeted hundreds of times and was on its way to becoming the new Rickrolling.

Ed says he did not delete the tweet because he did not even know you could.

People go "a bit bonkers" and start retweeting it again every few months to the astonishment of the shadow Chancellor.

"I don't really know what to say. I've got no idea how to respond really," he admits.

"The thing about being my age is that there are certain parts of the modern world that leave you baffled and speechless."

All politicians love attention and Ed is genuinely laughing along but the ambitious MP admits he really hopes that it is not what he ends up being best known for.

The disbelieving former Treasury minister reels off his achievements: "Not joining the single currency, making the Bank of England independent, tweeting 'Ed Balls'...."