6. Where to use keywords on Pinterest

Just as important as knowing which keywords to use, it is equally important to know where to use them.

Here is a list of places to use your keywords on Pinterest.

Pin title Pin description Board name

The most important thing to remember about Pinterest is that it acts as a search engine, just like Google, except it is a visual search engine. The best way to increase your authority and optimize SEO is to create exceptional, useful content based on what people are searching for. Build your content around trending searches and use your keywords effectively as outlined above.

Images act like shortcuts to our brains, and that is why visuals are so powerful. – Ekaterina Walter Click To Tweet

7. SEO for Pinterest boards

Creating relevant, niche-specific boards helps organize your content and also helps Pinterest figure out what your content is about.

Boards are another important place to use keywords. For example, if you are in a web development industry, you might create boards such as ‘Coding’ and ‘Web Design’. These are niche-specific and keyword-rich boards.

Here is a list of important places to use your keywords to improve SEO for Pinterest boards.

Board title Board description Pin title/descriptions of the content that you are pinning to this board

8. Increase Followers

Increasing your followers will help to build up your rank and authority on the platform by exposing your content to more viewers each month.

One way to increase your followers is to install the Follow button on your site. Do this by following the steps to install Pin it buttons outlined earlier in this article, from the Developer’s widget builder guide.

Installing this Follow button will encourage your readers to follow you on Pinterest, thereby increasing your reach and helping to build authority.

9. Create Unique and Effective Pins

It is important to understand the types of Pins that are effective and make people want to click them. Having great content means nothing if people are not finding it in search results and are intrigued enough to click through to it.

Here are ways to figure out what types of pins people like.

Type in your browser’s address bar https://www.pinterest.com/source/google.com/ <—replacee the google.com with your domain name.

The system will show you the top and latest pins that have been pinned from your website.

Use this information to understand which of your pins are working and which aren’t.

Be sure to check your links and make sure that Pinterest isn’t sending your viewers to expired or outdated content.

Another way to see what types of pins people like is to simply see what kinds of pins come up first when you search for something on Pinterest.

Because the search system prioritizes authority content, it returns the best and most relevant pins at the top of the search results.

Study these images and use them as a guide to help you create your pinnable images.

Also, be sure to check out your Analytics to study which pins get the most engagement and get overall profile insights.

10. Set up Rich Pins

Rich pins pull structure data from your website and display it on the platform. This really helps boost your Pinterest SEO, as well as improve your results on Google and other search engines.

This site has everything you need to know about Rich Pins. As you scroll through, click on the links to see examples of different Rich Pins.

These are really useful.

Click on Get Started

You will be redirected to the developer’s website

Here you will find step-by-step instructions on how to set up rich pins

Bonus Tip:

If you are looking for a way to automate some of your tasks, Tailwind is a great tool for this.

Tailwind is a Pinterest verified scheduling tool (meaning that Pinterest won’t penalize you for using it to schedule and pin your content for you). Tailwind is a really great way to grow your account.

You can use Tailwind to schedule pins for the entire month, and let it work for you while you spend your time on other tasks. Tailwind also has a Tribes feature, which allows you to connect with other people in your niche. Connecting with others in the same industry will help to increase your reach and authority on the platform.

There is no magic bullet when it comes to Pinterest SEO, but there are very real, obtainable strategies that, when implemented correctly and continuously will help you grow your brand’s reach and influence.