Zander Lurie, chife executive officer of SurveyMonkey.com LLC, arrives for the morning sessions during the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, U.S., on Thursday, July 7, 2016.

SurveyMonkey will price at $12 per share, above the $9 to $11 it had been seeking, in its initial public offering thanks to stronger-than-expected demand from investors.

The company will also upsize its IPO to 15 million shares, higher than the 13.5 million shares the company had initially planned on offering.

CNBC had previously reported that the company would price its IPO above its initial range, according to people familiar with the marketing process who asked to remain anonymous.