What makes a premium shoe brand premium? Is it quality of design and materials or is it artificially inflated prices?

Before Oliver Cabell was born, our founder — Scott Gabrielson — visited a factory in Asia as a graduate student. There, he saw cramped female workers — earning $7 a day — gluing and sewing designer footwear. One pair of shoes, which the brand claimed to produce only in Italy, cost under $25 to make. It sold for over $400 just down the road.

This inspired the creation of Oliver Cabell, and our lofty goal of producing hand-crafted, European-made, and affordable premium shoes using old-school shoemaking methods seemed impossible.

Impossible not to us, but to the top brands that control 75% of the high-end fashion industry. To the brands that don't want to see a newcomer expose their unethical manufacturing and inflated prices.

We proved them wrong.

With us, you could buy two pairs of premium sneakers and boots for less than the cost of a single pair of shoes from another top brand — and still have enough left over for a haircut.

Other Brands are Jacking Up Prices Because They Can

With Oliver Cabell, you're only getting fair prices for top quality and design. See how we compare to other top brands: