iFX EXPO is considered to be the largest and most important financial B2B expos in the world for a number of reasons. This relatively young expo was first held in 2012 and has very quickly garnered a global acclaim.

Attending such an expo is a first for Genesis Vision, so our due diligence was necessary. The CEO of Genesis Vision, Dmitry Nazarov, tested the water firstly by attending the previous iFX EXPO held in Hong Kong as a speaker. Dmitry confirmed the importance of iFX expos and the team from there made a deliberate decision to attend the following event to showcase the platform.

So how did it go?

Let us walk you through the iFX expo experience in the most transparent way, the Genesis Vision style.

Welcome to Limassol

Traditionally, all iFX EXPOs start off with a welcome party. Limassol was no exception. It was a pleasure to have a chance to speak with top people in the industry in a casual format, meet with our advisors and do a little bit of humble shilling.

The bar area was so cramped, it was hard to even traverse, let alone look for certain people. Luck, however, was on our side and we bumped into most if not all of the people we were willing to meet by complete accident.

Since there were only three representatives of Genesis Vision attending the expo, it was quite tricky to capture all of the experience. After all; we had people interested in our product non-stop, so there was rarely (if ever) was enough breathing room to take a photo and immortalize yet another connection or potential partner.

Day One. Deployment.

The EXPO was jam-packed with people in suits, it was loud and very hot. It became instantly obvious, that this is where the business is being done.

Our booth was located right next to the lobby area, which is a perfect spot, since lobbies are like a watercooler area in an office — this is where you do the talking.

We were overwhelmed with the amount of positive feedback and appreciation we got for the platform. Our small team of three was speaking to visitors non-stop, the flow of curious people was hard to manage.

An after party is traditionally held after the first day of expo, but the team had several important meetings to attend and recuperate our energy for the second day, so we had to skip.

Day two. Doubling down.

The second day usually tends to be less crowded and intense, but it turned out to be even more productive than the first one. In the end its not about the quantity of new connections, it’s about the quality.

The flow of interested booth visitors was less affluent, but steady nonetheless. Less people meant that we had more time to develop rapport and better delve into the individualities of each and every connection, spending more time with our potential colleagues.

A casual conversation about the beauty of the decentralized asset management idea, followed by a detailed platform walkthrough made by Genesis Vision CEO, brought over many expo attendees.

Apart from the exposure, raising brand awareness and countless connections, iFX EXPO presented a perfect opportunity to tackle a plethora of vitally important business pillars, such as compliance, dealing, legal questions and many many more. We were expecting to establish a number of connections with Forex brokers and it was no surprise, that we managed to do just that. What surprised us was the sheer number of crypto exchanges that attended the conference.

Judging by the previous iFX events it was obvious, that all of the crypto projects were underrepresented amid the conventional brokers and industries.

This year, however, is a clear indicator of the ongoing tidal shift — almost half of the exhibitors were representatives of the crypto space. Needless to say that the number of established connections was exceptional.

For obvious reasons we are not allowed to disclose anything, but we firmly believe that during the expo the team has made several positive steps in the right direction.

Results

It’s very early to point out any specific results of the EXPO, since most of them will take time to become feasible. But we carry no doubts that this trip was everything we could have wished for.

It was a very humbling experience to witness the grizzled industry veterans excited about your product idea. As a feedback we received a healthy mix of compliments and constructive precautions, topped up with an occasional potential partnership opportunity.

Upon taking a moment to reflect about the iFX Limassol 2018 it is difficult to underestimate the importance of the upcoming Finance Magnates London Summit, taking place in London in November.

London is the melting pot of the top representatives of all imaginable industries, situated right in the heart of Europe. It goes without saying, that its an expo of much bigger importance.

But worry not, Genesis Vision will be stepping up its game. Being the sponsor of the London Summit grants us even more opportunities to be creative with the promotion of our product and the company — we will take advantage of it.

Don’t be discouraged by the lack of results just yet, just like a fine wine they take time to mature. Due to industry specifics, we can’t disclose any of the partnerships from the get-go, but you can rest assured, that once the time comes there will be no shortage of good news and announcements. We will keep you posted and share all of the expo results upon their completion, so we recommend to stay tuned.

After all, it is not only the investors eyes that are currently gazing upon Genesis Vision. The whole industry now curiously watches our progress as well.