DEERFIELD, Ill. -- A little trash talk before facing the Miami Heat has not yielded desirable results of late. So the Chicago Bulls will attempt to kill their next opponent with kindness.

The Bulls, who will try to end the Heat's 27-game winning streak Wednesday at the United Center, have made sure to give the defending NBA champions the utmost respect.

"It's an impressive streak," Bulls point guard Kirk Hinrich said. "Obviously, they're playing at a high level every night. It's not an easy thing to do in this league."

That's a much different tact than the approach Boston Celtics guard Jason Terry tried when he said recently that he was "not really impressed" with the Heat and their streak.

When the Heat and Celtics met a few days later last week, Terry was on the ground looking up at a thunderous LeBron James dunk that likely will stand as one of the memorable moments of the season. The Heat rallied past the Celtics to keep the winning streak alive.

"I don't know what that's about," Bulls center Nazr Mohammed said about players not willing to give the Heat their due. "To win 27 in a row is impressive. But you know, it's about one game at a time. We know [Wednesday] is a totally new day."

The Heat's winning streak is now the second longest in NBA history and is just six away from matching the NBA record of 33 straight by the 1971-72 Los Angeles Lakers.

"When you start thinking about streaks and the pot of gold at the end, you skip steps," Mohammed said. "I hope they're thinking about the 33 or whatever and we're one of the steps they want to skip, so we can go out there and try to get us a victory."