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There may still be 143 days to go, but Selfridges today claimed to be the first department store in the world to launch its Christmas shop.

The company has given part of its Oxford Street store a Christmas makeover in a bid to target tourists while they are on holiday in the capital and eager Londoners.



Bosses said this year’s Christmas trends are set to include personalised decorations, monochrome and Nordic colours.

Selfridges announced that its festive theme this year is “journey to the stars” with influences including spirituality, mysticism and magic.

The Christmas Shop - which will include more than 150 different lights and trees, over 120 cracker options and more than 50,000 baubles - is set to double in size later this year.





Geraldine James, Selfridges Christmas home and decorations buyer said: “We have so many customers visiting from all over the world and eager to snap up festive souvenirs on their summer holidays, which they can’t buy at home. So we have to make sure we’re ready to showcase Christmas decorations they will truly treasure."

Celebrity Christmas trees 11 show all Celebrity Christmas trees 1/11 Kelly Osbourne & Chrissy Teigen Kelly Osbourne and Simon Huck get involved with Chrissy Teigen's selfie (Picture: @chrissyteigen) 2/11 Taylor Swift The Shake it Off singer posted a cheeky snap of herself in front of her newly decorated tree (Picture: @taylorswift) 3/11 Amy Willerton Amy posted a racy shot dressed like a Christmas angel for her tree selfie (Picture: @amywillerton) 4/11 Lauren Pope and Chloe Sims Lauren Pope and her fellow TOWIE friend Chloe Sims got spruced up for their Christmas tree photo (Picture: @laurenpopey) 5/11 Kate Hudson The Hollywood actress posed with her friend for a festive photo alongside the caption:We've been bakin'... We've been bakin' #treetrimmingparty #ChristmasCookieBakeOff #glutenfree #sugarcookie (Picture: @katehudson) 6/11 Beyoncé Beyoncé modelled several Christmas jumpers and joke glasses as she jumped in front of her glamorous tree (Picture: beyonce.com) 7/11 Millie Mackintosh The former reality star glammed up her tree photo with an elegant over the shoulder pose (Picture: @camillamackintosh) 8/11 Blue Ivy Beyonce posted an adorable snap of Blue Ivy's silhouette in front of the Christmas tree (Picture: @beyonce) 9/11 Paris Hilton Pink loving Paris Hilton cuddles up to her fluffy dog for a Christmas card scene (Picture: @parishilton) 10/11 Jade Thirlwall The Little Mix singer cuddled up to Monty the penguin as she debuted her Disney inspired tree (Picture: @jadeameliathirlwall) 11/11 Maria Fowler The former TOWIE star has gone easy on the glam for her Christmas tree (Picture: mariafowler_) 1/11 Kelly Osbourne & Chrissy Teigen Kelly Osbourne and Simon Huck get involved with Chrissy Teigen's selfie (Picture: @chrissyteigen) 2/11 Taylor Swift The Shake it Off singer posted a cheeky snap of herself in front of her newly decorated tree (Picture: @taylorswift) 3/11 Amy Willerton Amy posted a racy shot dressed like a Christmas angel for her tree selfie (Picture: @amywillerton) 4/11 Lauren Pope and Chloe Sims Lauren Pope and her fellow TOWIE friend Chloe Sims got spruced up for their Christmas tree photo (Picture: @laurenpopey) 5/11 Kate Hudson The Hollywood actress posed with her friend for a festive photo alongside the caption:We've been bakin'... We've been bakin' #treetrimmingparty #ChristmasCookieBakeOff #glutenfree #sugarcookie (Picture: @katehudson) 6/11 Beyoncé Beyoncé modelled several Christmas jumpers and joke glasses as she jumped in front of her glamorous tree (Picture: beyonce.com) 7/11 Millie Mackintosh The former reality star glammed up her tree photo with an elegant over the shoulder pose (Picture: @camillamackintosh) 8/11 Blue Ivy Beyonce posted an adorable snap of Blue Ivy's silhouette in front of the Christmas tree (Picture: @beyonce) 9/11 Paris Hilton Pink loving Paris Hilton cuddles up to her fluffy dog for a Christmas card scene (Picture: @parishilton) 10/11 Jade Thirlwall The Little Mix singer cuddled up to Monty the penguin as she debuted her Disney inspired tree (Picture: @jadeameliathirlwall) 11/11 Maria Fowler The former TOWIE star has gone easy on the glam for her Christmas tree (Picture: mariafowler_)



“We also have a large number of domestic customers who love to Christmas shop very early in the year to ensure they can take their pick of the very best selection available, whilst all collections and product are available.”

The news comes after it was revealed that over a million Britons have already finished their Christmas shopping.

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