In line with the target date announced by Tim Cook last week, Apple is now allowing customers to place online orders for the new Apple TV set-top box. The new Apple TV is available with either 32 GB of storage for $149 or 64 GB for $199, and orders will begin shipping to customers later this week, with the earliest deliveries being set for October 30 for those who opt for one-day shipping.

Alongside the box itself, Apple is also selling extra Siri Remotes for $79 and Remote Loop wrist straps for $12.99. Two-year AppleCare coverage is also available for $29.

Outside of the United States, the new Apple TV is available in a number of countries, with pricing for select locations as follows:

- Canada: $199/$269

- UK: £129/£169

- Euro countries: €179/€229

- Australia: A$269/A$349

- Japan: ￥18,400/￥24,800



The new Apple TV brings a number of improvements in both hardware and the user experience, led by a full App Store with support for third-party apps and a new touch-based remote that supports Siri-based controls in select countries. Universal search allows users to find available content across different services, and Apple intends to open this feature up to developers to allow their content to be included.

On the hardware side, the new Apple TV includes an A8 chip with 2 GB of RAM, supporting up to 1080p video at 60 frames per second. The new remote for the Apple TV includes a glass touchpad as well as an accelerometer and a gyroscope that allow it to serve a game controller. Third-party Bluetooth controllers are also supported.