Photos of BLACKPINK‘s KILL THIS LOVE photocards have surfaced online and some fans are up in arms because they believe the photos glorify domestic abuse.

The photocards feature the girls looking at the camera seriously, almost emotionless, with have bruises on their faces. Jennie has a bruise on her left cheek while Lisa has one her right cheek. Jisoo has one on by her brow bone and Rosé has one by her lip.

Upset fans are calling BLACKPINK and YG Entertainment out for using abuse as a concept.

Fire whomever thought this was a photocard worthy concept. I found it very distasteful.

Blackpink can do better.

Abuse isn't an A E S T H E T I C. pic.twitter.com/8ljiMLakkk — ⚠️SANA SHY SHY SHY⚠️ (@DaisyDanger24) April 23, 2019

Blackpink’s concept is more empowerment and the photocard concept yg promoted is not it. I just feel it’s u comfortable to see them like that ON A PHOTOCARD. that’s something you collect. They should of done something ppl have a choice to see or it not bc it’s a sensitive topic — i love bts 💛 (@eatjintaen) April 24, 2019

im beyond disgusted at blackpink’s photocard, first the hair in the MV and now this?? — imo with luv (@teajoonie) April 23, 2019

idk who's idea it was, whether it was blackpink or yg but using abuse as an aesthetic for an album photocard is sick. actually fucking sick. — jay (@taemants) April 23, 2019

On the other hand, many fans have pointed out that the lyrics of “KILL THIS LOVE” deal with leaving a toxic relationship where the girls are victims of domestic abuse. They say that the photos were never meant to offend people, but to bring awareness to domestic abuse and empower women.

Nevertheless, some fans remain upset, claiming that just because the song was about abuse didn’t mean that the photocards needed to actually visualize it.

So this blackpink photocard thing is getting out of hand most tweets I've seen involve armys and bp firstly I saw some people saying "oH tHeyRe tAlkIng AbOUt fIghTinG aBuSe" okay even if they were why include it in the photocards. — 🐝☕🐍 paved the way (@niqhtyoons) April 24, 2019

TALKING about domestic abuse, WORKING WITH this issue and having it in a STORYLINE isn’t the same as to pose with bruises and scratches for a damn Photocard omgg — Girl with Luv (@boyywithlove) April 23, 2019

Upset fans cite the fact that abuse is a real issue that women grapple with every day as a reason it shouldn’t be used for an aesthetic.

Women get beaten physically & emotionally irl. I’m at a lost for words since I know 2 people that came abusive relationships. Their fans say they have no say.. that’s alarming too since they literally have no control of their narrative…brains aren’t just decorative blinks — 🌻 (@Moon_flower94) April 23, 2019

There has been no comment from YG Entertainment concerning the photocards.