Turns out, the decision to restrict the word had nothing to do with the NFL. Fanatics, a company that runs online retail for all four major sports in the U.S., banned the word after an unnamed Major League Baseball official contacted the company with concerns. Fanatics officials quickly rethought their stance, no doubt having realized not to mess with the No. 1 rule of the internet: Don't be on the wrong side of history when it comes to Harambe.