The National Rifle Association is facing collapse. Membership is plummeting. Investigations are opening. And victims of gun violence are holding the organization accountable for deaths all across the country.

All of this came to a head on Saturday during the NRA convention in Indianapolis, where a comedy of errors eventually led to the announcement that the gun group’s president, Oliver North, would not seek reelection.

Here’s how the NRA got to that point:

A Lack Of Fear Leads To A Lack Of Money

In the immediate aftermath of the 2012 Sandy Hook Elementary school shooting that left 20 children and six adults dead, the NRA’s then-president, Wayne LaPierre, blamed violent video games for the shooting and had the gall to suggest thatmore guns in school would have stopped the shooter.

In the years following, the NRA pushed hard against President Barack Obama’s ultimately failed plan to pass meaningful gun legislation. “Barack Obama Wants To Unilaterally Strip Your Gun Rights” read a threatening headline from an article by the NRA’s legal arm in 2016.

Framing Obama as an existential threat to gun rights worked for the NRA. Gun advocates who feared Obama was actively trying to disarm them gave the group enough money to spend more than $400 million to get President Donald Trump elected in 2016 — as much as the NRA had spent in every prior election combined going back to 1992, according to the Center for Responsive Politics.

But with Trump elected, there wasn’t the same manufactured fear for the NRA to exploit. As Vox pointed out, the group became a victim of its own success: In 2017, it reported a loss of $55 million in income as membership plummeted.

And Trump has not been an especially intelligent ally for the organization, at times openlydefying the once-unstoppable lobbying group.

The NRA’s slowly declining income, along with the steady increase of mass shootings, led gun control groups to outspend the NRA in the 2018 midterm elections in which Democrats took control of the House.

A Sandy Hook Conspiracist Hidden In The Ranks

After the 2018 school shooting in Parkland, Florida, that left 17 people dead, an NRA official emailed a prominent Sandy Hook conspiracy theorist to call the shooting into question, a HuffPost investigation found.