Never Trump Republicans are launching a new television ad in several swing states that urges Donald Trump Donald John TrumpBiden leads Trump by 36 points nationally among Latinos: poll Trump dismisses climate change role in fires, says Newsom needs to manage forest better Jimmy Kimmel hits Trump for rallies while hosting Emmy Awards MORE to step down as the Republican presidential nominee and be replaced by another candidate, according to Politico.

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"Number one, I'm not a masochist, and if I was dropping in the polls where I saw I wasn't going to win, why would I continue?" Trump says in an interview featured in the ad, titled "Keep Your Word."

The 30-second spot also displays a number of poll projections that show Trump losing to Democratic presidential nominee Hillary Clinton Hillary Diane Rodham ClintonBiden leads Trump by 36 points nationally among Latinos: poll Democratic super PAC to hit Trump in battleground states over coronavirus deaths Battle lines drawn on precedent in Supreme Court fight MORE in November by a wide margin.

"Resign the nomination. Let the [Republican National Committee] replace you so we can beat Hillary," the ad concludes.

The ad will start appearing on television screens in suburban Florida, Virginia, Ohio and Michigan on Tuesday, according to the leader of an anti-Trump organization called Free the Delegates.

Regina Thomson, the leader of the group, said she is hopeful that the ad will eventually make it on Fox News.