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Thousands of people will descend on Philadelphia next month for the Democratic National Convention.

Local businesses are expected to benefit from that foot traffic and the convention's estimated $300 million economic impact, as Hillary Clinton is crowned the party's presidential nominee.

The Democratic National Committee has already awarded contracts for merchandising, construction, transportation and event production for the four-day event on July 25-28.

Of the $150 million already spent by the committee, most of the money has gone to local businesses owned by women and minorities.

For example, an African-American-owned transportation company will provide buses and shuttles during the convention, according to The Atlantic.

Another African-American-owned business was hired to print business cards for the event, the magazine reported.

Leap Starr, owned by Liz Jenkins Santana, won the contract to plan PoliticalFest.

Jenkins Santana, who identifies as Native-American, African-American and Caucasian, said the contract is a big win for a small business and the largest Leap Starr has received for a one-time event, The Atlantic reported.

According to The Atlantic, one of the biggest contracts went to Impact Dimensions, a Philadelphia company owned by Puerto Rican entrepreneur Luis Liceaga. The company and its subcontractors will make hats, shirts, lanyards and other products bearing the convention logo.

Liceaga, who graduated from the University of Pennsylvania's Wharton School of Business, told the magazine that similar work for the 2000 Republican National Convention in Philly helped grow his business during the last decade.

"If it weren't for these conventions, my business wouldn't be what it is today," he told The Atlantic.

Census data shows nearly half - 47 percent - of Philadelphia businesses are owned by ethnic minorities, and it's important the 50,000 DNC visitors see that reflected at the convention, according to Tiffany Newmuis, director of diversity and community engagement for the Philadelphia DNC 2016 Host Committee.

"We want people to leave here having seen what Philadelphia is really like," she told The Atlantic.

She was hired specifically for diversity outreach and to make sure local businesses knew how to cash in on the convention, the magazine reported.

The Democratic committee pledged to give at least 35 percent of its contracts to ethnic minorities, women and LGBT-owned businesses, convention committee CEO Leah Daughtry told The Atlantic.

"When we talk about diversity and inclusion, it's not just about voting, but about where we spend our dollars," she told the magazine.

The DNC is also using unionized labor to build its stages and convention infrastructure.

How much money the convention will generate in increased foot traffic is unclear. The city estimates an additional 50,000 visitors, but the crowd for the pope's visit last year was far less than projected.

Philadelphia seems to have learned its lesson from that, according to reports.

After the pope's visit cost taxpayers $8 million, city council signed a contract with the Justice Department to be reimbursed for any security expenses that exceed its $43 million allowance, according to CBS Philly.

Some $27 million of that money has already been spent, with part of it going to an armored vehicle, the station reported.