Former boxing champ Mike Tyson is taking his interest in the bitcoin market a step further with the launch of a digital "wallet" for the digital currency bitcoin. Last year Tyson used his fame to sponsor an ATM that allows users to convert real-world cash into the digital currency.



Former boxer Mike Tyson Getty Images

Now the ex- heavyweight champion has again teamed up with Connexus subsidiary, Bitcoin Direct, to release a digital wallet. The branded wallet — which will allow users to store, purchase or sell the digital currency bitcoin — is already available on iOS and Bitcoin Direct says it is coming soon for Android users. Users will see a menu background adorned with the ex-boxer's tribal face tattoo. Bitcoin is a virtual currency that allows users to exchange online credits for practically anything, from illegal drugs to food, and is generated through an open network managed by its users.



"Tyson is a universal star" Bitcoin Direct's CEO, PeterKlamka said in a press statement released Monday. "People around the world of all ages know Mike Tyson, and as such Tyson's potential to expand the Bitcoin market is dramatic."



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