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The twist comes alongside a radical overhaul for the German marquee plagued over 2015’s diesel emissions scandal. Their new logo features a slimmer, slicker design which heralds in a new era for the company and a fresh ethos. Chiefs claim the change will make the company visible to the outside world, while shifting its focus onto people and portraying realistic situations people can identify with. They say light will play a key role in the new branding, with the logo set to be illuminated at the front of each car.

Their shocking gender change and logo update is part of what they claim to be one of the world’s largest rebranding campaigns. The update comes just weeks after Volkswagen’s latest advert was banned by the ASA for gender stereotyping after it depicted men having fun as a woman sat nearby next to a pram. The clip sparked complaints after people said the advert depicted harmful stereotypes, with ASA chiefs claiming the result inflicted real world harm by showing women in a caregiving role. But the brand has seemingly taken a dramatic U-turn as they promise to ditch male voice artists for women. The VW statement said: “For several decades, Volkswagen has used a make voice to present its vehicles and for advertising purposes. The brand is now to become female.

The firm shockingly announced they are now female

The new logo incorporates a simple design

“On almost all markets, a woman with a warm, pleasant and confident voice will speak for Volkswagen.” The company says the changes are to ensure that the company becomes more human and able to adopt a customer's perspective. Chiefs are trying to escape from the burden of the 2015 diesel emissions scandal which plagued the brand and ended in the company being forced to pay over $4 billion. The change in logo sees a simple two-dimensional design replace the original curved lettering. VW claims the new design will be recognisable in digital media while allowing for more flexibility with its use. At Frankfurt’s IAA show the logo was displayed fully whit. But the classic blue tint will be retained and is now being added to the design.

The new logo was unveiled at the Frankfurt Motor Show