Your company is as good as your data. Key performance indicators (KPIs) have to be measured by the minute. Without clean data, your company is blind to what is working and what is not, leading to waste that will zero out your profitability. Analytics and data need to be part of a company culture built around the principles of “identify, ask, and test.”

Ecommerce

Getting a user motivated enough to fill out an order form and trust your company with his or her credit card number is a hurdle, and doing this with tens of thousands of users is like climbing Mt. Everest. It is possible, however, and we have the clients to prove it. But you aren’t likely to get there using a templated solution. Ecommerce needs to be customized to the products it sells.