In the history of mankind, there has been a history of accumulating, recording, and processing data. From knot-knotting to computer databases to cloud artificial intelligence, human progress in data recording tools and data processing methods has been accompanied by human civilization reforms. Its own development proves the great value of the data itself, namely, the inheritance of history and the future of revelation. In the era of big data, the Internet was used to collect, store, and analyze data. Can the current blockchain technology replace the Internet?

“Blockchain or block chain is an intelligent peer-to-peer network that uses distributed databases to identify, disseminate, and document information. It’s also called value Internet.” Most people interpret blockchain will use a similar sentence: Blockchain is a distributed ledger that is trust-free, transparent, and cannot be tampered with.

In the eyes of SPORT X, blockchain has a magical ability. It is essentially a huge database storage. Because this database has features and recording methods that have never existed in history, it can solve the problems in the current stage and be popular.

After characterizing the blockchain as the tool attribute of the database storage, it can be used as a technology that will be reputed as the Internet and soon change the world, to find his path to realizing skills. As far as tools are concerned, there is no so-called universal tool in the world. When we first came across the blockchain technology, the first brainstorm we had was whether there was a need of blockchain technology solve the pain points.

So, we listed the key advantages of blockchain technology.

Shared books: The network structure of distributed books, security is flexible.

Consistency: Transaction can only be submitted when all members of the network have passed verification.

Traceability: Historical data that can be traced back to each transaction.

Eternity: Records are indelible and cannot be tampered with once they are submitted for sharing.

Finality: Once the transaction is completed, it will never recover.

Smart contracts: When certain conditions are met, the contract is automatically executed

Based on these characteristics, we re-examine the sports industry ecosystem in which we are located. In this promising industry, professional sports and performance industry output the most core value. These value points help major commercial brands to increase their value and reach the fans, and in this entire value circulation system, there are influences of conduction efficiency and rate.

The communication difficulty between athletes and commercial brands: Athletes’ IP lacks effective pricing basis, coupled with agents and brokers mechanisms, market price system is turbulent, and there are barriers to communication. IP value of athletes cannot be reflected by brand owners. Brand owners cannot distribute appropriate price to obtain the corresponding athlete promotion rights.

There is a gap between athletes and fans: The core of the sports industry is the fan economy. The value of athletes is determined largely by the fans’ consumption and attention, and the consumer’s consumption behaviors that occur due to followers of the athletes can only be achieved through intermediary agents and brand owners indirectly to bring benefits for athletes, which leads to the increase in athletes’ commercial value. However, the increase in athletes’ commercial value does not bring any benefit to fans.

The value circulation between athletes and clubs, clubs and clubs are inefficient: athletes help their clubs to increase value through their own competitive strengths, and clubs complete their returns through player performance in the transfer market. This is the value transfer method under the current sports association system. However, it is precisely because of the existence of a sports association, a centralized organization, that when it comes to registration, entry levels, transfer fees, payment vouchers, etc., it often leads to a lot of time for athletes to sign contracts with clubs, transfer players between clubs, etc.Maybe can not even complete the signing and transfer in time.

With such analysis and discussion, we conclude that in the operation of commercial sports, the blockchain account security is a viable solution to record transactions. Blockchain technology can simplify and accelerate the industry because of its own characteristics. The flow of various value points within whether or not these values ​​can be digitized and circulated in the form of codes and ledgers on the Internet is the key to whether blockchain technology can adapt to the sports industry ecosystem.

Next, our team will closely focus on the players who create value in the 3 ecosystems of athletes, clubs, and fans. We will quantify their values ​​in terms of data modeling and other methods, and will continue to update and iterate, so that each value point can be Trace its history and look forward to its future; continuously seek the circulation rules of various values ​​in reality, let these rules act on the entire ecological chain of sports, making them have a market price and reasonable evidence.