Nonetheless, Kerbey Lane will be giving away free queso and commemorative T-shirts.

AUSTIN, Texas — A SpaceX Falcon rocket that was launched in February crash-landed on the moon on Thursday, bringing with it the recipe for Kerbey Lane's queso.

Mayor Steve Adler sent the Kerbey Lane queso recipe to the moon on February 22 aboard a launch in Cape Canaveral, Florida.

The unmanned rocket carrying an Israeli lander, Beresheet, was set to touch down on the moon at around 3 p.m. Austin time. Unfortunately, the landing was a failure.

To celebrate the event, Kerbey Lane was planning to give away free queso and commemorative T-shirts with the purchase of an entrée at its eight locations all day Thursday.

“We choose to send queso to the moon, and maybe someday chips as well, not because these things are easy, but because they are hard,” says Mayor Adler.

“The challenge to eat queso in zero gravity is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win, among other key challenges, like next time remembering the chips,” he said.

Mayor Adler also included a letter addressed to extraterrestrials, praising the city of Austin and inviting them all to visit.

“Austin is a magical place where innovation meets music, arts, nature and technology,” the letter reads. “Our region is lauded for its natural beauty, entrepreneurial environment, human capital, water and air quality, alternative energy investments and sustainability initiatives.”

In the letter, he proposes a deal to the alien lifeforms: unlimited queso (chips not included), your own band, free entrance to Barton Springs and a free dog. Enclosed with the letter is a copy of the original, authentic and never-before-published Kerbey Lane queso recipe.

The Falcon also carried a disk holding millions of documents from the Lunar Library from the Arch Mission Foundation. It will supposed to be placed on the moon permanently.

You can read Mayor Adler’s full letter here.