OUR MISSION IS

To increase awareness of positive sides of having a beard in any workplace.

Get a deeper understanding of who we really are and what define us. Understand that the beard is just an extension of man’s personality.

By removing that aspect we are hurting on achieving our highest personal potential. Personality traits have a direct and substantial impact on job performance.

Research suggests that between 20% and 25% of an individual employee’s effectiveness on the job is attributable to his or her personality

In today’s increasingly customer-focused, service-based and team-oriented business environment, companies are discovering that their “store” of personality attributes can be key competitive differentiators.