An advertisement: Do you like drinking beer but hate the hangover?

Do you want to impress your friends with your bar tab?

Don't really like beer, or at least not the stuff your friends keep offering?

Outsource your beer drinking!

For just the expenses our specially trained heavy duty drinkers will drink for you!

Intelligent craft snob or "more is better" --BOOK NOW!

Jessica: And you really think this nonsense is a business plan?

Paul: Told you! We need to charge more than just expenses. Only when it's expensive, folks know they're getting high quality service!