The Pokémon universe is so similar, yet so different from our own that sometimes it can be difficult to keep track of those difference. To help their partners in marketing and merchandising, The Pokémon Company International provides a product approval manual that outlines the conventions of the Pokémon world to distinguish it from real life.

CardGamesFTL on Imgur has uploaded a portion of one such manual, instructing product manufacturers to follow conventions such as never referring to a Pokémon’s gender and never showing a clutter of Master Balls. Did you know that Pokémon never die? Did you know there is no Pokémon food chain? You can get a glimpse of rules like these after the break.

Of course, the guidelines seem to overlook past contradictions. Remember when Manaphy learned to speak?

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