The other thing that often happens with a man, is that when he is trying to impress a woman, he pretends to be interested in a whole range of things that he has actually never even heard of before. For me that was healthy eating. I nodded in anticipation at her kale and cucumber smoothies, feigned excitement at avocado on chia seed bread and inhaled mountains of organic vegetables and weird sounding naturopathic potions. As a result, and without thinking much about it, I soon went from consuming around 30 teaspoons of added sugar a day to virtually none, apart from the odd square of fancy-sounding artisanal dark chocolate.