NEW DELHI: Prime Minister Narendra Modi has asked BJP state office-bearers to be prepared to fight elections using modern technology social media and professionals in advertising , event management and public relations as conventional forms make way for these in the future.Addressing around 350-odd core group members of state units across the country on Tuesday, Modi said that the party needed to keep in mind use of all modern tools to be one up against political opponents even while keeping intact basics like strengthening the organisation from the booth-level up."The prime minister said future elections will not be conventional and we need to upgrade and move with the times. Use of media, social media, modern technology and the like will play an important role," a BJP leader said.Giving an example, he said leaders may even have to take the help of professionals for coining slogans to take on adversaries.