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Citing London’s post-secondary student population and proximity to Highway 401, a Toronto-based cannabis company plans to open four marijuana retail stores in the city.

Mihi Cannabis will launch 10 of the outlets — the maximum allowed by the province’s pot regulator, though that number will increase to 75 next year — in cities along the 401, the company said.

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The Toronto-based business has the long-term goal of creating clusters of cannabis stores in target cities, vice-president of guest experience Steffen Schenk said.

“We truly believe that London is going to be one of our biggest clusters in Ontario,” he said, noting stores are also planned for Windsor, Burlington, Brampton, Oshawa, Kingston and Ottawa.

A flood of pot shops are expected to begin opening across Ontario this spring after the Progressive Conservatives scrapped the lottery system for awarding store licences and lifted the overall cap on the number retail stores allowed to open — moves long championed by the cannabis industry.