“Rather than going directly to retailers, I’d talk to my audience,” she said. “As a consumer, let’s change our attitudes. The beauty of what I do is I can take my audience on a journey [of eco-fashion discovery] with me. It’s letting people know they can wear the same outfit more than once or swap clothes with friends. It's more: let's talk about this; what can we do to make more of an effort, and be more conscious about the environment?”