Today, we’re thrilled to announce a partnership two years in the making, harnessing the power of Microsoft’s artificial intelligence technology to deliver the best possible search experiences for Bing users and analytical tools for brands and marketers.

As our co-founder Alexis Ohanian shared earlier today in his presentation at Microsoft’s AI conference, we’re kicking off the partnership by unveiling two new products that apply Microsoft’s AI tools to Reddit’s vast data:

Bing Intelligent Search: first-ever search experiences returning Reddit results for AMAs, Questions, and Communities; and

The Power BI suite of solution templates for brand management and targeting on Reddit: a comprehensive set of business intelligence solutions enabling brands, marketers, and budget owners to quickly analyze their Reddit footprint and determine how, where, and with whom to engage in the Reddit community.

The Content You Love, Now Easier to Find

Reddit is home to the most engaging and authentic conversations online with more than 2.5 million comments per day across 138,000 active communities. Now, Bing is making it easier than ever to surface that content through smarter search results.

As part of the Intelligent Search features launching today, Bing users will notice three key search experiences that return the most relevant content possible from Reddit’s vast community:



Desktop view of Bing’s cross-platform Reddit community search experience

If you type in “reddit” and the name of a Reddit community, like “aww” or “data is beautiful,” the relevant subreddits will show up in a dedicated results section. Better still, Bing will surface a sneak peak of the community with the top conversations of the day.

Mobile view of Bing’s cross-platform Reddit AMA search experience

If you type in the name of someone who’s done an AMA—let’s say, Dr. Jane Goodall—their past or upcoming AMAs will surface along with additional information about Jane. l. Bing will give snapshots of completed AMAs and, for users just searching for “Reddit AMAs” in general, a carousel of popular AMAs.

Mobile view of Bing’s cross-platform Reddit Q&A search experience

Last but certainly not least, Bing users whose queries are best answered with relevant Reddit conversations, will see those conversations at the top of the page, easily getting perspectives from millions of Reddit users.

Best of all, Bing has launched their suite of Reddit-tailored results across platforms, so whether you’re on your phone wondering what the best free online certificates are that will look good on your resume or on desktop looking for a community devoted to baby elephant gifs, Bing users will have access to the most relevant Reddit content right at their fingertips.

As this initial set of experiences roll out, we will work with Bing to collect feedback and continue refining and adding features as we understand how people are using this experience.

Better Brand Insights from Reddit

But wait: there’s more!

In addition to launching an all-new consumer search experience for Reddit content on Bing, our partnership with Microsoft also leverages our relationship with Socialgist to bring Reddit’s data and API to Power BI, a comprehensive set of business modules that utilizes Microsoft’s AI and analytics to help brands and marketers analyze data and share insights.

As we developed our partnership with Microsoft, we found that Power BI offered incredibly robust, and easy-to-consume business intelligence tools to turn Reddit data into clear, useful insights. Power BI’s data analysis offers flexibility to customize and even build your own modules. It also enables dynamic querying, which allows users to easily re-run and change queries in real time and customize data visualizations through multiple variables.

With the general availability of the Power BI solution templates suite for brand management and targeting on Reddit, brands and marketers can now monitor, target, and compare their Reddit footprint across communities in a flexible, convenient format. Brands can use this solution to see which communities are talking about them the most, uncover the sentiment of those conversations, and receive detailed breakdowns of their mentions and sentiment over time. Learn more about the Power BI Solution Templates here.

We hope today’s announcement is just the first step in exploring the opportunities to bring relevant content, communities, and insights from our users to brands and consumers alike. In the meantime, check out Bing’s improved search experience for yourself and learn more about Microsoft Power BI here.