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Sometimes all you need is a bunch of jerks to inspire you.

Steve Steffler ended up launching Sometimes Music — a record label dedicated to promoting Edmonton and western Canadian acts — thanks to Jerk In The Can, a noisy synth-punk outfit from Vancouver.

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“Running my own label was at the back of my mind since I first met those guys, which was 2014,” says Steffler, who used to book gigs at Bohemia, an art bar on 97th Street.

Photo by Stephanie Bondio

“Then, they approached me to book a record release party and I said: ‘Who’s putting out your record?” They said: ‘Oh, we’re only putting it out on a USB stick.” And I said: ‘NOOOOOO. I want it on vinyl.’ That happened last fall. It’s been a whirlwind ever since.”

This is how Jerk In The Can’s Big Crime Baby became the first LP issued by Sometimes Music. (The recording is also available on cassette and CD.) Since January, the label has also released two full-length rock albums (Counterfeit Jeans’ self-titled effort, Red Hot Gospel’s RHG), three EPs and a limited-edition seven-inch record, featuring moody songs by two local acts, Hewson Grey and Tophie Davies Band.