Anatomy of a NASCAR sponsorship

Your Definitive guide to the modern nascar sponsorship landscape



Sponsorship is a key to the success of most professional sports. However, it almost goes without saying that sponsorship is more important in motor racing than in almost any other sport. Principally, because sponsorship is the primary source of revenue that keeps the sport running.

This free eBook is the most comprehensive guide to NASCAR sponsorship that you can find anywhere online, for free. While certainly not all-inclusive, this resource will help you make sense of the modern NASCAR sponsorship landscape.

Among the highlights: