The project took about an hour and to be honest I raised a lot of deep questions to myself that I wasn’t expecting. Here are some of them.

Why do we even write opinion pieces or essays?

I think people that sit down and think a lot about things get very opinionated about their focus.

What is the real definition of magazine?

A magazine, I think is a collection of article guided by the editor that creates boundaries what the content should be about.

Can Medium be considered a magazine?

I don’t think there is a main editor of Medium, but there are publications with editorial content on the site.

How should companies present themselves to us?

Adverts are probably always going to be around in one shape or another. The question is how are they going to be presented themselves to us. If they continue to be sneaky and try to blend themselves with the main content, detailed oriented readers are not going to be pleased. If they are interrupting mid art form, they are as well going to be annoying.

Why are all the ads are before the main article on the GQ issue?

From the main article about Kim Kardashian onto the last page, there were no more ads. Probably because the editors pushing back where ads can be, or it could also be that advertisers don’t see much value in the second half of the magazine.

Editorial Ads are sneaky, but is that bad?

Something that I have also noticed is how magazine ads are trying to be like editorial spreads.

Editorial Advert on GQ Magazine July 2016

Kit & Ace is a really nice clothing company and I appreciate the photoshoot feel of the spread, but I wonder if many people realize that is an ad or an article piece by the magazine.

GQ is an institution that refers themselves as the place where you find the best fashion advice. But this is not an advice, this is a corporate company buying ad space on a magazine that might not have any oversight on the look of the ad.

Who is paying for your content?

I know this sounds like it’s all fun and games, a craft project on a Sunday afternoon. But I think it might be a very important question to ask ourselves. What kind of content do we want to consume, who is going to pay for it, and how much will we be willing to pay for it. Editors, writers, photographer and video producers have to make a living. So who is going to pay for their salaries?