Design Concept A - Vehicular Navigation Large & Small Options

Design Concept A - Pedestrian Signage

Design Concept A - Destination Signage

Vehicular navigational signs help daylight Longmont destinations and their amenities to drivers. They include the names of Longmont destinations and icons that help illustrate what types of amenities are available at each destination. These signs also include directional arrows that help direct travelers to the destinations. Depending on the speed limit of the roadways, the signs are either scaled larger for high speeds (like 65 mph), or made smaller and shorter as speeds lower.Stylistically, the auto directional signs promote clarity and contrast by having the directional information rendered in white on a dark blue background. All directional information is auto-reflective so that it can be clearly read both day and night. The base of the signs are glazed brick, and the columnar metal framework of the sign includes squares of tubular metal that each contain a symbol drawn from the Longmont brand of water and mountains and rays of sun. Each of these square blocks allows light to pass between their solid metal lines and waves, ensuring the overall sign retains a light and airy appearance. At the top of the sign, a dimensional pin-mounted Longmont logo is also auto-reflective so it can be seen at night.Along the narrower sides of the sign, colored acrylic panels are inset behind the metal sign frame. At night, internal light strips running along the edges of the sign illuminate the panels.The pedestrian signage reflects the same materials and details of the other Concept A signage family elements, but these signs are designed to be columnar, 2-sided informational kiosks. At the base of each sign, there is a larger informational area that can be used to display flat maps, digital directories, walking destinations, interpretive information, public art pieces, or other elements that help orient walkers to Longmont.At the top of each pedestrian kiosk is an open area that can either be customized with sculptural/kinetic public art, illuminated acrylic panels, or square metal Longmont icon blocks (as seen in the other options in this sign family). Along the sides of the sign, acrylic panels mounted behind the metal edges can be illuminated internally at night, and the area of town in which the sign is located is named in dimensional lettering. The rest of the sign is illuminated internally to highlight the art/signature piece at the sign top, and to provide a warm glow inside the sign that draws attention to the metal rows at the bottom. If electronic informational panels are used on the sign, they will also glow at night.Destination signage is used to mark arrival and entrances to civic locations within Longmont. The signs are designed to contain information relevant to visitors, such as the destination name, address, hours of operation, and amenities. Although a tall version of this sign is shown in the palette, the height of these destination signs will be scaled to reflect the unique needs of each destination.The materials, colors, and details of this sign reflect the other Concept A signs, including having dimensional painted letters mounted to the rows of metal, and the internally illuminated information.