NEW DELHI: Domestic water purifier company Kent has received an ex-parte ad-interim injunction in its favour from the Delhi High Court against South Korean-headquartered white goods company LG Electronics India and one of its franchisees from running a campaign that allegedly disparaged its products.In addition, the court appointed a local commissioner, who visited the premises of the LG store owned by the franchisee in the Capital and seized the material, including a dismantled Kent water purifier that was being used to allegedly denigrate Kent products and promote LG’s Puricare range of water purifiers.Ex-parte injunction means “commanding, directing, or restraining court order granted after hearing only one party in matters of great urgency, without notice to the defendant or other parties. A full hearing with notice to all concerned parties is then held on a later date”.The court order barred LG, its distributors, franchises and representatives from using any promotional material or running any such campaign till the next date of hearing. It also directed LG and its franchisee to remove a video that was being aired on Google-owned Youtube.The LG ad showed a dismantled plastic water purifier filled with dirt. In the ad, a man in an LG showroom was being shown talking about the benefits of an LG metal water purifier. “It was evident that the water purifier that was being shown to customers was from Kent,” said a senior Kent executive. An email sent to LG India did not elicit a response.The Rs 3,800-crore domestic water purifier market has been hotly contested by the likes of Eureka Forbes , Kent and HUL’s Pureit. Slanging matches have been a common occurence with the majors putting down each others’ brands and technologies in public. Market shares have also been a topic of debate.