There will be no lack of eyeballs on the Florida Gators vs. LSU Tigers football game this season, and CBS is obviously well aware of that as it announced that the Florida-LSU showdown will be the SEC on CBS Game of the Week on Saturday, Oct. 7 at 3:30 p.m. ET.

It will mark the second time the Gators will play on CBS already this season after they beat Tennessee 26-20 at home in Week 3. Florida is also scheduled to face Georgia on Saturday, Oct. 28 in the World’s Largest Outdoor Cocktail Party, which will be played in Jacksonville, Florida, and once again air live nationally on CBS at 3:30 p.m.

The UF-LSU game has turned into a preferred evening affair for the teams in recent years due to the tremendous atmospheres at Ben Hill Griffin Stadium and Tiger Stadium, respectively. In fact, it is the first time they will meet in the 3:30 p.m. CBS timeslot after doing so in three straight seasons from 2011-13.

Florida is 32-28-3 all-time against LSU but just 6-9 against the Tigers since 2002 with three of those wins coming at home in Gainesville. The last three games between the teams have been decided by a total of 16 points with the Gators winning 16-10 a year ago with a fourth-down goal-line stand in a game scheduled to be played in Gainesville that was postponed and later moved to Baton Rouge, Louisiana, due to Hurricane Matthew.

How that situation transpired only increased the intensity of the rivalry, which has grown considerably over the last decade-plus into one of the SEC’s best overall.

CBS will air three Saturday doubleheaders this season on Nov. 4, Nov. 11 and Nov. 18. UF travels to South Carolina on the latter date. Brad Nessler has taken over as lead play-by-play man for SEC on CBS games this year following the college football retirement of Verne Lundquist.