VeChain is a leading global enterprise level public blockchain platform. VeChain aims to connect blockchain technology to the real world by providing a comprehensive governance structure, a robust economic model as well as advanced IoT integration and real-world applications.

“VeChain is a leading enterprise-focused dApp/ICO platform for products, services, and data. It aims to connect blockchain technology to real use cases by providing a robust infrastructure for data management and IoT solutions, removing issues with counterfeiting, data fraud, data manipulation, assurance practices, and business barriers such as financial services and 3rd party trust. VeChain is designed from the ground up to secure data entry methods and remove the borders between businesses, financial services, and data security. This is being achieved through partnerships and collaborations with innovative brands and industries throughout the world.”

Vechain, already has a working product with Fortune 500 customers.

​​In this Analysis, I will address the following:

Leadership :Team, Advisors & Partnerships Road Map Token Metrics Community Business Idea Trend Analysis Challenges Conclusion

LEADERSHIP: TEAM , ADVISORY AND PARTNERSHIPS

Team:

The core team at Vechain is quite impressive, with the clear majority coming from Publicly Traded companies such as, HP, PwC, Barclays, Louis Vuitton, Deloitte, TCL&Alcatel Mobile Phone, Shangri-La Hotels and 3M.

Sunny Lu , CEO at Vechain, was the former CIO/CTO for Louis Vuitton for over 5 years.

, CEO at Vechain, was the former CIO/CTO for Louis Vuitton for over 5 years. Jay Zhang , CFO at Vechain, was a former Senior Manager at PwC, being at the company for over 13 years.

, CFO at Vechain, was a former Senior Manager at PwC, being at the company for over 13 years. Kevin Feng , COO at Vechain, was a former Senior Manager at PwC, being at the company for over 12 years.

, COO at Vechain, was a former Senior Manager at PwC, being at the company for over 12 years. JianLiang Gu , CTO at Vechain, was a former Director TCL&Alcate Mobile for 13 years.

, CTO at Vechain, was a former Director TCL&Alcate Mobile for 13 years. Richard Fu , VP of Marketing at Vechain, was a Regional Director at Louis Vuitton for 10 years

, VP of Marketing at Vechain, was a Regional Director at Louis Vuitton for 10 years Chin Qian , VP — Sales & Channel, was a Client Manager at HP for 12 years.

, VP — Sales & Channel, was a Client Manager at HP for 12 years. Jerome Grilleres, Vechain Europe GM, was Head of Commercial Performance/Development at Barclays Bank for over 8 years.

That is essentially the entire executive team. That is quite impressive. It is fair to say that the core executive team are “all stars”. By definition, an All Star is someone that has worked at a Publicly Traded company for at least 3 years.

Advisors:

The advisory board is equally impressive, with members of the board serving at companies such as, Breyer Capital, Fenbushi Capital, Bitcoin.com, Broad & Bright, and Bitocean.

Again, it is quite evident that the advisory board is filled with “All Stars”. The board members come from some well-known companies in and around the Crypto Space.

In addition, it is worth noting that, several well known companies have invested into Vechain, such as Draper Dragon, Fenbushi Capital, and Breyer Capital.

Partnerships:

Technology partner/NFC/RFID solutions: Jiangsu Printed electronics– Who are they?

COMMUNITY

Vechain is active. The Telegram group has 22,817 (at the time of this article being published). They are active on Twitter and somewhat on Facebook.

Twitter: 88,100 (TwitterAudit Score: 85%)

Facebook: 5,396

With the advent of the Vechain masternode program which created quite a buzz last year (2017) and the change from VET to VEN and the rebranding with VeThor, the marketing team has been quite busy creating ongoing interest in the community.

Vechain has quite a loyal following in the crypto sphere especially amongst many mainstream Youtubers.

It is essential to any business project and most certainly blockchain projects that one has a sound and strong community presence, and Vechain has just that.

BUSINESS IDEA

When I first heard about the Vechain project, I immediately grouped it into the Wabi,Waltonchain, IoT logistic space. But what seemed to be just a IoT hardware meets software play, has turned into so much more.

The real appeal of Vechain is that they have a working product and they are solving a real-world problem, in counterfeiting.

The Vechain machine where all the ids are created was and still is revolutionary, connecting hardware with blockchain technology.

https://www.youtube.com/watch?v=grGnQKptx3c

Vechain has carved a niche in the luxury goods management solution space, but they are also branching out to:

Automotive

Medical & Healthcare

Cold chain logistics

Liquor

Agriculture

The business model for Vechain is quite simple, which is to monitor, track, improve, manage, and audit a product and or system throughout its lifecycle.

Vechain uses a Proof of Authority (PoA) albeit the proposed whitepaper algorithm for the DLT was SHA256, at the time of this writing, the token is ERC-20 until the MainNet in June 2018 is launched.

In addition to PoA, Vechain can also plans to incorporate the following:

Proof of Audit: As data is changed recorded it is verified to have changed according to a set of rules and complies with the set auditing standards. As these standards change, the flagging of data processes mold to meet the needs allowing companies in real time to adapt to industry standards as they occur instead of much later in the process reducing fees and labor hours dedicated to auditing data and resources.

Proof of Origination: Showing the source of materials or data as captured by labor or sensors that completed a task.

Proof of Publication: To authenticate that a certain information was published at a certain date, or was known by a party or system at a certain date.

Vechain makes their own ID sensors however they can integrate with other IoT sensors like QR, NFC, RFID.

Inherent to Vechain is a governance model, where token holders can vote on thing such as:

The election of new Board of Steering Committee

The modification of fundamental consensus mechanism

Adjustments of the economic model

Other subjects that the Board of Steering Committee demand necessary for general voting

Stakeholders in the VeChainThor ecosystem can vote on governance related matters. VeChain stakeholders include Blockchain Smart Contract Owners, Authority Nodes and token holders (including VeChain Economic Masternodes/Nodes). Each stakeholder that holds at least 10,000 VeChain tokens with a single public key will be considered to have ONE vote, and each stakeholder can’t have more than ONE vote.

The vote weight is broken down as follows:

50% of the votes is allocated to VEN wallets with more than 10,000 VEN tokens

30% of the vote is allocated to anyone holding the rights to created Smart Contracts

20% of the vote is allocated to VeChain Authority Nodes

VEN token holders that hold at least a certain amount of VeChain Tokens (VEN), starting from 10,000 VEN. Economic Masternodes offer stability to the ecosystem and acts as a distribution of power and privilege within the VeChainThor economy. Economic Masternodes do not validate transactions on the blockchain and confer privileges by merely holding the required amount of VEN. The Economic Masternodes are a tiered system that gives higher incentives to stakeholders with higher node tiers, and thus hold higher amounts of VEN. These incentives include a bonus on the amount of VEN THOR generated by the VEN a stakeholder holds. The Economic Masternodes are distributed in the following tiers:

Strength Node: 10,000–49,999 VEN

Thunder Node: 50,000–149,999 VEN

Mjolnir Node: 150,000 VEN and above

TREND ANALYSIS

The Internet of Things (IoT)* units installed base by category from 2014 to 2020 (in billions)

The statistic shows the installed base of the Internet of Things (IoT) by category between 2014 and 2020. An estimated 12.86 billion units will be in use in the consumer segment by 2020.

The Internet of Things (IoT) is a vast network of smart objects which work together in collecting and analyzing data and autonomously performing actions. The IoT is a highly promising concept, as forecasts show growth at a rapid pace for the coming years both in terms of market value and connected devices. The global market value of IoT is projected to pass the one trillion U.S. dollars mark for the first time by 2017, a significant increase, considering the market was valued at around 600 billion U.S. dollars in 2014. The number of connected devices worldwide is projected to increase from around 18 billion in 2015 to 50 billion by 2020.

CHALLENGES

The three areas that could potentially cause an issue are:

Scaling/Growth

Dilution

Execution

Growth

Vechain can easily become the leader in this space of IoT, Cold Chain logistics. Cold Chain Logistics “is known in layman terms as the managing the flow of raw materials or finished products in a temperature sensitive environment (example: a range between 20 deg to -20 deg), meaning perishables products.

As the interest in DLT/Blockchain technology increases many brick and mortar companies will find themselves far behind the curve, anxious to make up for lost time they will call on the leaders in the sector, one such leader will be, Vechain.

This could pose a challenge for Vechain with the sudden demand and Vechain might not be ready for the onslaught of new customers. Cold chain logistics is just one piece of the pie, and if you factor manufacturers, IoT, and Liquor the growth could be substantial. Of course, a good problem (challenge) to have, but nevertheless one worth mentioning.

Execution

This has more to do with both “Growth” and “Dilution” which I covered early, lead to the third challenge of execution of the road map/deliverables.

Both growth and dilution have had negative consequences on companies that get to big too fast and are spread too thin.

How well Vechain executes is again a game of patience.

CONCLUSION

In conclusion, Vechain is well positioned to be a dominant force in the IoT, supply chain logistics, and audit tracking/management of consumer goods.The team is comprised of seasoned veterans and the advisory board is well versed and experienced in position Vechain for success.

The list of strategic partnerships that Vechain has assembled in just a short period of time from its inception in June 2015 is quite impressive.I see, Vechain as having a “durable competitive advantage”, which is essentially the ability to be the dominant market force in its particular sector/offering.As DLT/blockchain technology gains more traction, Vechain may very well be sought after as more and more brick and mortar companies scramble to catch up.

Vechain is a technology that I see being here for some time.