The High End, which Barneys describes as a “luxury cannabis lifestyle and wellness concept shop” in its press materials, will make its debut in March at the company’s Beverly Hills location. When it arrives, it will be lovely: Renderings show it as a nook filled with marble surfaces and green (get it?) accents, with glass displays, a metallic sales counter, and a seating area. It looks like an environment made for chic Instagrams, and the store hopes it will be.

Barneys had to nudge some of its vendors in the direction of cannabis in order to find properly high-end products to stock. “Instead of just taking product from the existing world, it came from partnering and customizing and making new things that don’t exist,” says the company’s creative director, Matthew Mazzucca. The results are a $1,475 grinder rendered in sterling silver, French-made rolling papers from organic hemp, and hand-blown glass pipes.

What you won’t find on the premises is tetrahydrocannabinol—more commonly known as THC—which is cannabis’s psychoactive ingredient. Recreational weed might be legal in California, but to sell it, the state still requires a dispensary license that Barneys doesn’t have. To circumvent that technicality, Barneys has enlisted the help of Beboe, a company that has been called “the Hermes of marijuana.” Beboe will act as the conduit between Barneys and California’s legal weed market, educating shoppers in-store about cannabis and taking orders that will be processed off-site and delivered via a service called Emjay.

Beboe’s co-founder, Scott Campbell, thinks of the partnership between his company and the Barneys shop as a natural expansion of the plant’s wide appeal. “I’ve always loved weed culture and head-shop culture, but they’re sort of grimy places full of pipes and paraphernalia,” he says. “I kind of yearned for something that’s a little more grown-up, in the same way the 15-year-old stoner kid in me has grown up.”

Together, Barneys and Beboe are trying something new in the American consumer market. But its newness is closely tied to the fact that, until legalization began in earnest just a couple of years ago, the cannabis market was risky, illegal, and pushed to the margins of polite culture. This market survived (and, in the majority of America where weed is still partially or entirely illegal, still survives) on the labor of the largely young, nonwhite population whose economic precarity made the risk of selling weed seem worth the reward.

Read: Is it too late to stop the rise of Marijuana, Inc.?

The optics of luxe cannabis aren’t great in this regard. Weed’s legality—and the business opportunities created by it—is expanding against the backdrop of modest-at-best state efforts to redress the harms done by old drug laws. Although Proposition 64, which legalized marijuana in California, makes it possible for people in jail on state-level cannabis charges to petition for release, that generally requires the often expensive services of a lawyer. Some local jurisdictions, like that of San Francisco’s district attorney, have taken a more proactive approach in freeing those jailed over weed, but thousands remain in California prisons on federal marijuana charges, over which the state’s laws have no sway.