A young entrepreneur from Long Island announced plans on Wednesday to stage a series of dance-music concerts at the Hammerstein Ballroom this year that will feature surreal projections on the walls of the Manhattan Center’s ornate room.

The series is called “Cosmic Opera” and the headliner for the first concert on Feb. 24 will be Axwell, one of the three disc jockeys in Swedish House Mafia. Axwell will be joined by at least two other electronic musicians during a six-hour show, though those musicians have yet to be named.

The 25-year-old concert organizer Justin Cohen, who is known for having run a successful series of business conferences called the Summit Series, said he had ambitions to change the way people experience electronic-dance concerts, turning them into theatrical events with dreamlike imagery.

Mr. Cohen said the “Cosmic Opera” will also have a story line, with costumed actors mingling in the crowd, though he would not elaborate. Actors will create historical atmospheres in some small rooms at the site; one is slated to become a 1920s speakeasy.

“The goal is to build a brand,” he said. “I think of Cirque du Soleil. That’s where I got the inspiration from.”

Two more concerts are planned, one in April and another in May. Each concert will add another chapter to the story and will feature different imagery, he said. Ticket prices have yet to be announced, but will be less than $100. They go on sale next Tuesday at 10 a.m.

Mr. Cohen said he expected the events to be visually striking, and he has hired an eclectic team of collaborators: a former aerospace engineer, an independent film director and seasoned lighting technician who has worked with performers like Justin Timberlake and Lady Gaga. Mr. Cohen has also recruited John Finen, a producer whose credits include the World Science Festival and several events at Lincoln Center, to oversee the production.

Lasers will be mounted on a custom-built truss shaped like an oversize chandelier that will rise and turn above the audience, he said. Special projectors will be used to cast three-dimensional images on the walls of the landmark ballroom, turning the space into a disorienting whirl of images – a technique known as 3-D mapping, Mr. Cohen said.

The technique will allow for some surreal sights; for instance, the angels painted on the ballroom’s ceiling fresco will appear to descend into the audience. “It’s ground-breaking in terms of what they are doing,” said Sarah-Jane Bennison, the director of sales and marketing for the ballroom, which was built in 1906 as an opera house. “These guys are bringing crazy technology in.”