Posted in: iOS, Mobile phones

Regardless of whether you like their products, you can’t deny Apple makes some of the best ads in the industry. Always to the point and with some emotional value, Apple videos are the Pixar movies of the ad world.

The latest ad for the iPhone 5s focuses on parenthood and how people use their phone (or the iPhone 5s, in this case) for help while dealing with their kids. It’s a lovely ad as usual and more than the phone itself it showcases the wide variety of apps that are available for it, which has been a recurring theme of all their recent iPhone and iPad ads.

You can check out the new video below.