California businessman and Democratic presidential candidate Tom Steyer is ready to make a more aggressive play to win Texas.

Steyer’s campaign on Thursday will open its first campaign office in Texas, choosing Houston as a home base. Steyer’s Texas political director Omar El-Halwagi said the campaign is going to be opening more offices and will make a true statewide push in advance of the March 3 primary.

While Steyer hasn’t fared well in Texas polling, he has done well in early voting states like Nevada and South Carolina. A new poll of South Carolina voters released last week showed Steyer, 62, in second place, trailing only former Vice President Joe Biden.

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“We are getting our message out and it’s appealing to a more diverse electorate,” El-Halwagi said.

Steyer is a relative newcomer to politics who has been active in bringing awareness to climate change and was an early supporter of impeaching President Donald Trump. He has said he plans to commit more than $100 million of his own money to win the White House.

Steyer’s campaign will open its office at a ceremony beginning at 11 a.m. Thursday at 3811 Fox St., Houston.