If there isn't one already, there ought to be a book featuring all of the advertising characters created during the 20th century.

Everyone is familiar with Tony the Tiger and Ronald McDonald. Ho Hum. However, there are many other--more obscure and interesting--characters that arrived on the scene and quickly vanished. Those unsung, half-baked characters are the ones I gravitate towards. They just seem to have more character. Take these two beauties from Chevy, for instance: Mr. Super Service and Mr. Fitz Right. They were featured in this 1950s-era Chevy Dealership "service" mailer. I especially like Mr. Fitz Right, your genuine friend. Plus, check out his cool hat.

Where are Mr. Super Service and Mr. Fitz Right today when you need them?