Look, you shouldn’t preorder anything technology related. Not games, not Teslas, and definitely not bleeding-edge computer hardware, which usually debuts with bleeding-edge quirks only made apparent after reviews hit. I shouted that opinion from the rooftops when AMD’s Ryzen CPUs launched with okay gaming performance. And the very day that Nvidia announced its new GeForce RTX graphics cards, I said you shouldn’t preorder those, either.

But then Tom’s Hardware published this ludicrous article titled “Just Buy It: Why Nvidia RTX GPUs Are Worth the Money” and it’s been gnawing at my brain ever since.

It’s just so bad. Everything about it is bad, from the framing of the headline to most of the basic arguments. I’m not here to rip the opinion piece apart, though. GamersNexus already did so, line by absurd line. Here’s the thing: I can kind of understand what Tom’s Hardware was trying to do, assuming it was a genuine attempt at discourse rather than a blatant ploy for outrage clicks. (Having worked one-on-one with the Tom’s author extensively in the past, I believe it was indeed a genuine attempt.)

Some people have valid reasons to preorder a GeForce RTX 2080 Ti and ride the bleeding edge right now, reviews unseen. There’s value in understanding that, even if I personally disagree with it, and very valid points were left by the wayside while the Tom’s Hardware article waxed poetic with lines like “You can sit around twiddling your thumbs and hoping that an RTX 2080 gets cheaper, or you can enter the world of ray-tracing and high-speed, 4K gaming today and never look back.”

At the risk of coming off as a major asshole, I’m calling a do-over and playing Devil’s Advocate to my own sensibilities. This is the article Tom’s Hardware should have run, with a headline that’s framed much less controversially. This is why you might indeed want to “Just Buy It” and preorder a GeForce RTX 2080 Ti, even though I don’t recommend it. Because it could have been done right.

Living the ultra-fast 4K life

“What these price-panicked pundits don’t understand is that there’s value in being an early adopter,” the Tom’s article declares. “And there’s a cost to either delaying your purchase or getting an older-generation product so you can save money.”

The arguments made to back that up in the original article weren’t very compelling. But it’s actually a very true statement with a very applicable real-life scenario as this new GPU generation switches over: 4K, 144Hz monitors.

Brad Chacos/IDG

Until this summer, the refresh rate of 4K monitors was limited to 60Hz. It wasn’t really a problem, given that the only consumer graphics card capable of tickling those frame rates at 4K is the $700 GeForce GTX 1080 Ti, and even it has problems maintaining a constant 60 fps. But now, the DisplayPort 1.4 standard can push 4K monitors even further. The first 4K, 144Hz G-Sync HDR displays are now shipping and they’re nothing short of glorious, albeit with a steep $2,000 entry fee. This very week, Acer announced far cheaper 4K, 144Hz monitors that lack some of G-Sync HDR’s bells and whistles, but are just as face-meltingly fast.

At least in theory. The GTX 1080 Ti still pumps out only around 60 fps in most 4K games, remember. It can’t feed these bleeding-edge beasts. Heck, the GTX 1080 Ti can’t keep up with a 144Hz refresh rate at 1440p in many games if you’ve cranked up the eye candy. But the GeForce RTX 2080 Ti comes loaded down with a whopping 4,352 CUDA cores, nearly 800 more than the GTX 1080 Ti’s 3,584. Judging by Nvidia’s performance claims for the RTX 2080, those fancy new RTX CUDA cores should pump out more frames in traditional games than their predecessors core-for-core.

Nvidia

How fast can the GeForce RTX 2080 Ti go? We won’t know for sure until reviews hit. But even now, there is absolutely no doubt that the RTX 2080 Ti will be the fastest graphics card ever when it releases, and probably by a significant margin. If you’re feeling the need for 4K, 144Hz speed, and you’ve got deeper pockets than mine, it makes sense to preorder the $1,200 graphics card if you want as many raw, ultra-high-definition frames as possible, no matter the sticker price.

That doesn’t apply to the cheaper GeForce RTX 2080, by the way, especially considering that it costs significantly more than its predecessor this time around. There’s no guarantee it’ll wind up much faster than the GTX 1080 Ti in traditional games until reviews land. Nvidia compared its performance only against the previous-gen GTX 1080.

Securing a slot

Preorders make little sense to me. Don’t buy a pig in a poke and whatnot, especially if that pig costs more than teenage Brad’s first car. But in a Full Nerd episode analyzing the GeForce RTX launch, a reader from outside America hit me with a question that really made me think. In some countries, buyers can return anything for any reason for a predetermined period after receiving it (30 days, in this case). With that protection, is it really such a bad idea to preorder?

Nope.

Brad Chacos/IDG

EVGA redesigned its cooler for RTX EVGA GeForce RTX 2080 XC Ultra Gaming MSRP $849.99 See it

Preorders for the GeForce RTX 2080 and RTX 2080 Ti have been drying up fast, and who knows what availability will wind up looking like on their September 20 launch? If you want to secure a day-one card now, don’t mind lending Nvidia (or Amazon, or whoever) $800 to $1,300 until then, and are certain you’ll be able to cancel or return your order if you wind up less than thrilled with performance, it might actually be a smart idea to preorder a RTX 20-series card as soon as possible. Doubly so if you’ve got a 4K, 144Hz monitor!

Note that Nvidia’s online store lets you cancel an order before it ships at any time, and offers a full 30-day money back guarantee for all products. That makes the Founders Edition graphics cards and their newfangled dual-fan cooling design a pretty enticing place to stake a claim in line. Notably, Amazon’s return policies are usually very customer-friendly, too.

Securing the future

“Life is short. How many months or years do you want to wait to enjoy a new experience?” the Tom’s Hardware article asks. “…When you die and your whole life flashes before your eyes, how much of it do you want to not have ray tracing?”

Ugh. That’s not just a bad argument, but a spectacularly bad one.

It brings up an important point, though: Real-time ray tracing, long considered the Holy Grail of graphics technology, is indeed a new experience. It’s so bleeding-edge, Windows 10’s new DirectX Raytracing API hasn’t even been pushed to the mainstream operating system build yet. Nvidia’s RTX implementation comes years earlier than anybody expected, deploying a hybrid rendering model that mixes ray tracing with traditional rasterized graphics, accelerated by dedicated RT and tensor core hardware that greatly improves ray tracing performance. AMD’s current Radeon GPUs can’t match this in any way.

But rival AMD supplies the computing and graphics chips inside the Xbox One and PlayStation 4, the major console options, and new software that relies on new hardware always winds up being a chicken-and-egg scenario. If you truly believe that ray tracing and AI-accelerated tasks like Nvidia’s new Deep Learning Super Sampling technology are the future of computer graphics—and many developers and GPU nerds I’ve talked to over the past few weeks genuinely do believe this, at least as far as ray tracing is concerned—then you might want to put your money where your mouth is. You’ll preorder a GeForce RTX 2080 or RTX 2080 Ti to prove to game makers that yes, there is an audience for this on the PC.

Now, I wouldn’t do this, especially with just 20 games pledging RTX support thus far and the sour taste of DirectX 12’s adoption rate in my mouth. But if you’re that passionate about supporting the vanguard of technological progress, about having as much ray tracing as possible flashing before your eyes on your death bed, well, good on you. Ray tracing probably will become the new normal for PC graphics at some point, but it won’t happen in the near future without the support of developers and PC gamers.

Brad Chacos/IDG That tiny USB-C port at the far end is a VirtualLink connector.

If you’re super VR-focused, you also need to consider VirtualLink, the swanky new “one cable to rule them all” virtual reality standard that piggybacks atop USB-C. It’s supported by computing industry giants like Oculus, Valve, AMD, Microsoft, and (obviously) Nvidia, and it comes built into these new RTX graphics cards. But VirtualLink is not embedded within the currently available major consumer VR headsets, like Oculus Rift or HTC Vive, so there’s probably no point in preordering an RTX graphics card before reviews come out.

But if you definitely plan on picking up a next-gen Rift or Vive, know that each headset’s parent company backs the standard. If you’re a VR enthusiast upgrading to a new graphics card in the very immediate future, and feel VirtualLink will wind up being ubiquitous in the coming years, it could make sense to invest in a GeForce RTX now. The new models won’t wind up worse then their predecessors, after all. But again, you’re betting on something occurring after you’ve bought your graphics card.

Bottom line

Brad Chacos/IDG

So there you have it—the article Tom’s Hardware should have published. An article that actually articulates some of the logical reasons why you might want to plunk down your hard-earned cash on a GeForce RTX 2080 Ti immediately. Some people should consider it!

Only preorder if you have a reason Gigabyte GeForce RTX 2080 Windforce OC MSRP $789.99 See it

If you’re one of those people, here’s a roundup of every custom GeForce RTX graphics card you can buy right now, and here are the Nvidia Founders Editions. But every fiber of my “never preorder!” being is screaming valid counterpoints to each of these. Unless you have a very specific reason to preorder, most people shouldn’t, especially with custom RTX cards failing to divulge clock speeds. When it comes to buying hardware that costs hundreds upon hundreds of dollars, waiting for reviews—be it from me here at PCWorld, or any other reviewer you trust—is always the best option.