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Wolverhampton Wanderers will launch its own esports branch by teaming up with esports agency Bundled.

The club will begin its esports initiative in FIFA , a common trend for soccer clubs taking their first steps in the industry.

Bundled works with a number of soccer clubs with FIFA players across Europe.

Recently-qualified Premier League (EPL) team Wolverhampton Wanderers (commonly referred to as simply “Wolves”) has teamed up with Dutch esports agency Bundled to launch an esports team. According to Bundled managing director Melvyn Wolthers, the Wolves’ esports program will be developed “across Europe and the Far East.”

The Wolves will join the growing list of Premier League teams that have launched their own esports branches, along with the likes of West Ham United and Manchester City, though the majority of teams in the league have yet to jump into the industry. However, the EPL has seen an increase in its esports activity through the individual efforts of Christian Fuchs and Mesut Özil, who both recently launched their own esports teams.

Related Article: Soccer Club Werder Bremen to Kickoff Esports Branch With FIFA 19 Team

Russell Jones, Wolves head of marketing, said:

“The growth in esports is incredible. 160 million people are now tuning in to esports every week, so entering this market presents a huge opportunity for the club to engage with fans in new and exciting ways. We will initially concentrate our esports efforts around FIFA , which has also seen phenomenal growth. Over 10 million players entered this year’s e-series FIFA World Cup, with many more millions tuning in online to watch the action.”

Wolverhampton’s new partner, Bundled, has organized competitive gaming events since 2001 and has developed digital content for brands like Puma and Activision . The agency works with a number of soccer clubs with FIFA players, such as Dutch team FC Groningen and Amsterdam’s Ajax. Bundled will assist Wolves with player recruitment and content creation.