All art fairs have an array of selling points, which are necessary to get dealers and collectors to sign on, given how much the gatherings of galleries have proliferated. March comes amid one of the busiest seasons of the year for such events.

But not every fair is described as “the Super Bowl and the World Series of traditional art.” The Los Angeles dealer Eric Weider, co-owner of Gallery 19C, used those words to describe the European Fine Art Fair, known as TEFAF, in Maastricht, the Netherlands.

Only a combination sports metaphor will do for Mr. Weider, who is exhibiting for the first time this year at the fair, featuring more than 275 dealers from March 7 to March 15 at the Maastricht Exhibition and Congress Centre (preview days for VIPs begin on Thursday).

“It’s the best that you can get,” Mr. Weider said. “It’s an accomplishment just to be there.”

Though it is a venerable art world presence — the first edition was in 1988 — the fair has undergone significant changes in the past few years.