He extended his hours from 7 a.m. to 7 p.m. weekdays so people can stop by on their way to or from work. His business used to close at 1 p.m. Sunday, but now it is open until 6 or 7 p.m. that night, too. Twenty-five years ago, he said, they didn’t know how to make iced coffee, and now they can respond to coffee trends, including cold brew. He also offers a rewards card, which lets customers collect stars similar to Starbucks.