There's a practical reason for making you feel more at home with Assistant, of course. The easier it is to get along with the AI, the more likely it is that you'll use it -- and that, in turn, could lead to more internet searches. Not that many are likely to object. One of the biggest gripes with the current generation of AI helpers is their tendency to be cold and strictly task-oriented. Adding some character, even if it's pre-programmed, could help bring this smart software into the mainstream.