If “Gronk” advertisements can sell Dunkin’ Donuts coffee, they’ll surely sell CBD oil.

Rob Gronkowski, retired New England Patriots tight end, teamed up in 2012 with Dunkin’ Donuts to sell coffee, and now he’s partnering with Abacus Health Products in Woonsocket, Rhode Island, to sell CBD at CVS Pharmacy.

The Gronk’s endorsement alone, made at a recent press conference, for the already popular cannabidoil tincture created a buzz that has extended to SouthCoast.

“I have just become inundated,” said Kathy Furze-Spencer of Spencer Muscular Therapy in Dighton. “The phone wouldn’t stop ringing and the emails and text messages...”

In Fall River, Laura Eaton, owner of Troy City Wellness, had a similar experience.

“My sales have increased,” Eaton said.

The trendy tincture made with cannabidoil, a component of the marijuana plant that does not produce a high, has been touted for its healing benefits that include reducing chronic pain and inflammation, relieving anxiety and depression, promoting sleep and more. Some researchers claim it can successfully treat epilepsy and skin ailments, and help people cure addiction and cancer.

Furze-Spencer, an alternative and holistic health services therapist who started using CBD after being diagnosed with Lyme disease, offers education about CBD and medical marijuana to her patients.

“We want to inform people how to use cannabis properly and safely,” Furze-Spencer said.

In her office, a relaxing environment with a massage room and sales area, Furze-Spencer sells CBD products, and her own natural healing products line.

She said natural healing is important and about helping people learn to treat and heal various ailments.

“There’s a lot of interest,” Furze-Spencer said, adding that patients are “tired of pharmaceuticals.”

Norma Pineault, a registered nurse who works with Furze-Spencer, said traditional medicine doesn’t “look at the whole person. We want to help people ask questions.”

As CBD products gain in popularity, local shops and exercise studios are selling everything from CBD oils and rubs to gummy bears and tea.

The Fall River Board of Health plans to impose regulations on sellers of CBD and hemp products starting Oct. 11.

To remain on store shelves, products must be from an approved source and licensed either by the Massachusetts Department of Agricultural Resources or an equivalent. They must be tested by a state or federally approved independent laboratory to be sure they do not contain more than .3 percent of THC and are free of pesticides.

Also, edible CBD/hemp products can only be sold to people over the age of 21 as of Oct. 11. Self-service displays of CBD/hemp, as well as vending machines, are prohibited.

Hulled hemp seeds, hemp seed protein and hemp seed oil, as well as any medications approved by the Food and Drug Administration, are exempt from the regulations.

Eaton said all of her products are from reputable makers and have been tested, but her attorney will still need to deal with the red tape to be sure she’s in compliance.

“I’m disgusted,” Eaton said.

The Troy City Wellness owner said she was happy, though, that some of the lesser products sold in convenience stores will disappear from the shelves, including some that she said may contain “metals and toxins” and barely any CBD.

“There’s no education (offered) at the store front,” Eaton said. “They’re knock-offs. That stuff is not good to the body.”

While she has seen increased business since “Gronk” came out in favor of CBD and announced he’d be the face of CBDMedic, a trademark of Abacus Health, to be sold at CVS Pharmacy, Eaton is of the opinion that the retired athlete really has no experience with CBD.

“It upsets me that they are using him as a face to sell their CBD,” Eaton said. “For someone who has very little knowledge about CBD makes me crazy to see him promoting this for a pharma company.

“I wonder if CVS will educate their customers about the benefits of CBD,” Eaton continued. “If not, they shouldn’t be selling it.”