The fact is, golfers are getting better and equipment technology is the reason. That might manifest itself in better scores or a lower handicap. It might be in the form of more quality shots more often. Or it might come from a less-skilled player getting more enjoyment from the game because they are finally getting the ball in the air and moving it down the fairway. If you haven’t changed your clubs in several years we know the reasons. “I’m not good enough” or “None of that equipment helps average golfers all that much.” Then there’s the one we dislike the most, “I’m doing just fine with what I’ve got.” Unfortunately, not really. We’ve learned over the years that equipment is designed to help average players more than tour players, and the designs today are aimed at helping the mis-hit more than the Sunday punch. In other words, the game can be made easier. Not easy, but easier. And who doesn’t want that, especially when a case can be made that it’s happening across every section of your bag.