In Annie Hall, Woody Allen takes Diane Keaton to the Carnegie Deli, and she orders pastrami on white bread with mayo, and he has this look of total horror and disgust. The question is: Why is he taking her to the deli in the first place? This is the place where the stereotypical demasculinized Jewish man actually feels a sense of mastery: Finally, he knows more than she does about something. But in When Harry Met Sally, she turns the tables on him. It is the non-Jew who takes more pleasure in the deli, which means the deli is not just a Jewish space anymore. It's actually conquerable by a non-Jew.