One of the new customer service representatives at New York City's three major airports this summer will stand out from the rest. She is friendly, helpful, and made out of plexiglass.

In other words, she's North America's first avatar airport customer service representative.

The Port Authority of New York and New Jersey unveiled the virtual assistant Tuesday morning. It works by projecting video from a human spokesperson onto a life-size cutout of a woman.

In early July, the hologram-like gadget will be installed in terminals at Newark Liberty, LaGuardia and JFK airports. New York City airports handled a combined 106 million passenger-trips last year.

"I never take a break, don't charge overtime, hardly ever take a sick day and I don't need a background check," says the avatar in a promotional video from the company who created her, Arius Media.

Each avatar costs about $250,000, according to the Wall Street Journal.

The Port Authority purchased its new virtual help as part of a broader effort to improve airport customer service that includes a 20% increase in human customer service staff, additional power poles for charging hand-held devices and cleaner restrooms.