It is a cheaper and faster Bitcoin, plain and simple.

If you've been paying attention to any of the news in 2018, you'll start to hear a theme developing. People are looking for alternatives to BTC because it's too expensive. They want something similar but cheaper and faster. Then they look at Litecoin in the top 10 on CMC and realize it's exactly what they're looking for.

Here are three specific examples to prove my point: