Sadly, this saccharine story still sweetens our societal self-image. Indeed, it is deeply ingrained in the collective identity of the industrialized world. The narrative has gotten more complex but remains à la base a triumphalist story. Consider, for instance, the closing lines of Joel Mokyr’s 2009 The Enlightened Economy: An Economic History of Britain, 1700–1850: “Material life in Britain and in the industrialized world that followed it is far better today than could have been imagined by the most wild-eyed optimistic 18th-century philosophe—and whereas this outcome may have been an unforeseen consequence, most economists, at least, would regard it as an undivided blessing."

The idea that the Industrial Revolution has made us not only more technologically advanced and materially furnished but also better for it is a powerful narrative and one that’s hard to shake. It makes it difficult to dissent from the idea that new technologies, economic growth, and a consumer society are absolutely necessary. To criticize industrial modernity is somehow to criticize the moral advancement of humankind, since a central theme in this narrative is the idea that industrialization revolutionized our humanity, too. Those who criticize industrial society are often met with defensive snarkiness: “So you’d like us to go back to living in caves, would ya?” or “you can’t stop progress!”

Narratives are inevitably moralistic; they are never created spontaneously from “the facts” but are rather stories imposed upon a range of phenomena that always include implicit ideas about what’s right and what’s wrong. The proponents of the Industrial Revolution inherited from the philosophers of the Enlightenment the narrative of human (read: European) progress over time but placed technological advancement and economic liberalization at the center of their conception of progress. This narrative remains today an ingrained operating principle that propels us in a seemingly unstoppable way toward more growth and more technology, because the assumption is that these things are ultimately beneficial for humanity.

Advocates of sustainability are not opposed to industrialization per se, and don’t seek a return to the Stone Age. But what they do oppose is the dubious narrative of progress caricatured above. Along with Jean-Jacques Rousseau, they acknowledge the objective advancement of technology, but they don’t necessarily think that it has made us more virtuous, and they don’t assume that the key values of the Industrial Revolution are beyond reproach: social inequality for the sake of private wealth; economic growth at the expense of everything, including the integrity of the environment; and the assumption that mechanized newness is always a positive thing. Above all, sustainability-minded thinkers question whether the Industrial Revolution has jeopardized humankind’s ability to live happily and sustainably upon the Earth. Have the fossil-fueled good times put future generations at risk of returning to the same misery that industrialists were in such a rush to leave behind?