Partying overlord Andrew W.K. has just started his attempt to break the world record for drumming in a retail store. The plan is to drum for 24 straight hours, and you can watch him in action in the livestream below.

He's being joined by a series of special guests, including ?uestlove, Marky Ramone (a bandmate of Andrew's), Chad Smith of Red Hot Chili Peppers, Nick Jonas, Zac Hanson, former Billy Joel drummer Liberty DeVitto, and more.

Watch Andrew W.K. in a recent episode of "Pitchfork Weekly":