A new Toronto Argonauts “family zone” has been set up to ensure wholesome entertainment for the coming CFL season at the team’s new home on the Exhibition Stadium grounds.

Sara Moore, vice-president of business operations for the Argos, said this new fan-friendly location at BMO Field was important for several reasons, not the least of which was because she has three children, the youngest of whom is eight. They are all CFL fans.

“I remember how important it was to me in becoming a fan going to games as a kid,” Moore said. “I wanted to make sure that we allowed parents that are fans now to be able to share that with their kids. That was really important.”

The family zone is located Section 127 in the northwest corner near the goal line. The section will seat 322 fans in the 26,000-seat stadium.

The CFL audience skews to an older demographic, and the league wants to appeal to a young audience.

In the family zone, something the Argos did not have at the Rogers Centre, children can watch the game without hearing profane language or encountering rowdy displays. Fans there will be promised clear sight lines. And though the section is in a corner, Moore doesn’t believe there is a bad seat in the stadium.

Outside of the family zone, the Argos expect their fans to be loud.

“We’ve created an amazing section for all the rowdy behaviour you want in the south end zone,” Moore said. “The fan zone will be filled with our most passionate fans. They will be closer to the visitors’ benches, which is designed to create an intimidating home-field atmosphere.”

The Argos, she said, will finally enjoy some of the benefits afforded others at their home stadiums.

“We know the whole stadium is going to be loud,” Moore said. “There will be a roof over the top to keep the sound in and amplify the game-day atmosphere.”

The Argos this week announced the pricing structure for season-ticket holders, with an 11-game package, including nine home games, one pre-season game and one playoff game.

The packages range from $199 to $1,999. The highest-priced seats are the field-level seats just behind the on-field digital boards.

They aren’t like floor seats at an NBA game, but they are “as close to the action as you can get without putting a helmet on,” Moore said.

The team hopes to sell out every home game.

“The Argos are going to have their first home-field advantage in a really long time,” Moore said. “It’s a pretty special place to watch a game from.”

The team is allowing people to put down a $50 deposit to reserve their place in the season-ticket line. They will be selected in the order in which their deposits were received. People can make deposits up to Feb. 19.

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Existing season ticket holders can start picking their seats by Thursday, Feb. 4. The longest-serving ticket holders get first crack. Moore said almost every season ticket holder has renewed for next season.

The Argos go public with their season-ticket sales on March 1. Single-game sales will be announced later.