Zee Media Corporation Limited (ZMCL) on Tuesday announced that its Global English News Channel will be called 'WION - World is One News’ and it will launch in mid-2016. The channel will report global news and issues from a South Asian perspective, the company said in a statement.

Dr Subhash Chandra, Chairman, Essel Group and ZEE said, “Zee Media’s new Global English News Channel – WION, will look to offer a seamless experience to empower, educate and energise our discerning viewers. Inspired by the Group’s motto, “Vasudhaiva Kutumbakam - The World is My Family”, WION aptly stands for ‘World is One News’ and will give a global view of the world with a South Asian lens.”

Rohit Gandhi, Editor-in-Chief English News Broadcast and Related Content said, “With WION, we will meet the aspirations of two billion South Asians by delivering a global news network reflecting a South Asian world perspective. It’s high time for South Asian reporting from front lines, war zones and prominent global capitals.”

Gandhi further added, “While a tv channel is the face of this mobile-first start-up, our news gathering, reporting, production and publishing processes are an ambitious leap into a multi-screen future. We aim to disrupt conventional ways of thinking about news and set a new template for storytelling across platforms.”

With the new channel, "the company will target the Generation Z audience, not in terms of age, but in terms of values, beliefs and attitude and will cater to a generation that is global, social, visual and tech savvy," the release said.

It is a mobile/digital-first platform and which will later extend into an international television channel. The news content will be available to audiences at their convenience, on their preferred screens.

The network will use latest technology to bring in user-generated content. Its news-gathering teams will be equipped with mobile technology for an ‘anytime-anywhere’ live approach, said the company.

It will also have bureaus across the globe which will comprise of a mix journalists with diverse nationalities.