Collingwood president Eddie McGuire has labelled star players Dane Swan and Travis Cloke "idiots" after explicit videos, photos and texts were reportedly leaked to the media.

Swan allegedly sent graphic video, sexually-charged texts and full-frontal nude pictures while Cloke sent nude pictures and a video of him performing a sex act, according to a report in Woman's Day.

The report alleges the material was sent to women who were not their partners, but it is unclear if the players were in their current relationships when they were sent.

"It would seem that somebody's sucked these idiots into sending out photos and as a result they've got them and sold them to the media," McGuire told Triple M on Monday morning.