When it comes to living a Rich Life, I don’t worry about a nice suit or a nice apartment. I think about generosity. A helping hand can go further than a fat check.

The holiday season is usually a time of year that inspires people to be their best self — and “live their best life.” But a trait that’s often undervalued when living a Rich Life is generosity.

One of my favorite stories about generosity comes from Steve Wynn, the hotelier, in this article from The New Yorker.

Steve decided to sell a painting he’d acquired, a Picasso, for a hundred and thirty-nine million dollars. (Yes, $139 million for a painting, “the highest known price ever paid for a work of art.”)

From The New Yorker:

“That weekend, Wynn had some friends visiting from New York…they were staying, as they often do, at his hotel and casino, the Wynn Las Vegas. As they had dinner together on Friday night, Wynn told them about the sale. “The girls said, ‘We’ve got to see it tomorrow,’” Wynn recalled last week. “So I said, ‘I’ll be working tomorrow. Just come on up to the office.’” The guests came at five-thirty, and Wynn ushered them in. On the wall to his left and right were several paintings, including a Matisse, a Renoir, and “Le Rêve.” The other three walls were glass, looking out onto an enclosed garden. He began to tell the story of the Picasso’s provenance. As he talked, he had his back to the picture. He was wearing jeans and a golf shirt. Wynn suffers from an eye disease, retinitis pigmentosa, which affects his peripheral vision and therefore, occasionally, his interaction with proximate objects, and, without realizing it, he backed up a step or two as he talked. “So then I made a gesture with my right hand,” Wynn said, “and my right elbow hit the picture. It punctured the picture.” There was a distinct ripping sound. Wynn turned around and saw, on Marie-Thérèse Walter’s left forearm, in the lower-right quadrant of the painting, “a slight puncture, a two-inch tear. We all just stopped. I said, ‘I can’t believe I just did that. Oh, shit. Oh, man.’” Wynn turned around again. He put his pinkie in the hole and observed that a flap of canvas had been pushed back. He told his guests, “Well, I’m glad I did it and not you.”

This is one of the most striking and graceful things I’ve ever heard someone say.

Instead of cursing or getting mad, he simply said, “I’m glad I did it and not you.” In other words, better he did it than you — at least he can afford it.

When I think about living a Rich Life, I don’t just think about wearing a beautiful suit or having the nicest apartment. I think about being generous with my time and money. In fact, sometimes a little helping hand can go further than a $10,000 check.

Steve Wynn’s comment taught me a lot about generosity. As a young guy, I didn’t really get generosity. I thought about “paying my fair share,” but I didn’t make generosity one of my core values like it is now. For example, I know a lot of young guys who rant about having to pay for dates because it’s not “equal.” They are correct — it’s not equal. And yet, life isn’t fair. There is nothing more unattractive than a cheap man.

I remember the small things that taught me about being generous.

I remember back when I was a student, asking business people and CEOs to meet me for lunch, they always paid. 100% of the time. Even though I was the one asking them, they took pity on a college kid and paid. I’ll never forget that. Whenever I meet with a young college kid, I always pay.

I remember getting a small gift — just a simple hand-written card — from someone I’d helped with some business stuff. I will always remember it. I also remember helping someone get a job in NYC and only finding out about it months later from someone else. When she emailed me again asking for another favor, I ignored her.

And I remember the joy of sending people small gifts and seeing their reaction. Sometimes, it’s a book I find on Amazon or a photo of a funny sign on the subway. It’s such a gift for people to know you’re thinking of them.

Ironically, the more generous I started to become, the more successful I became. Sometimes, the connection is obvious: I help someone out, they make an introduction, and suddenly I get invited on a national TV show. (This happened.)

Other times, generosity comes back in unexpected ways. A couple years ago, I was at a club with friends and my jacket vanished — a $1,000 jacket. My friend helped me look for it and I felt that horrible sinking in the pit of my stomach when it was nowhere around our table.

Then I shrugged and said, “Better me than someone else.” My friend couldn’t believe it. “It doesn’t bother you?” Of course it bothered me. But I know I can get another one. The ability to be calm at something that would have been financially overwhelming a few years ago is something I’m very grateful for.

Generosity now means that I send gifts to my friends for no good reason. I love to pick up the check. I did this before I had money and I keep doing it now.

Think about the ways you can be generous. It doesn’t have to be expensive.

Have you seen something on a street that reminds you of your friend? Why not send the pic in a text and say, “Thinking of you”?

If you see a book your mom would like, send it to her and write “I love you” on the cover page. What a treat for her to receive.

I once couldn’t figure out how to lace my shoelaces in a certain way, so I asked my dad. He burst out laughing, then showed me. The next time I laced them, I sent him a picture and thanked him. Imagine how it feels to get that from your son.

Generosity also comes from connecting people together. One of my friends, Nick, invites me to his house for events with other interesting people. Another friend gave me a tip when I wrote for the New York Times: “Link to as many friends as you can.” Spread the love.

I’ve said over and over that money is only a small part of living a Rich Life. I really mean it. I don’t just want you to think about how to get the biggest raise, or start the most profitable business.

I can show you all of that, but then what? I went from a guy focused entirely on achievement and numbers to thinking about the softer side of what I wanted my core values to be. And generosity is one of the ones I’m most proud of.

I don’t have anything to sell you. I don’t have a call to action. I just want you to think about what your friends would say about you. Would “generous” be in their top 3 words? Do you want it to be?

Think about it. If you want to share your thoughts, respond below.

Thanks for reading, and here’s to a living a Rich Life.