Mostly misunderstood as a keyword research tool, Google trends are much more than that. Google trends were not merely built to give a match to monthly keyword volume, Google trends were built with an advanced level of sophistication, to generate insights which are visual and dynamic in nature. Google trends are capable of presenting an entire life cycle of a keyword phrase, past, present and some kind of future as we may predict. So, what are Google trends exactly? It is essentially a service that brings together the relative frequency of Google searches over a period of time.

Google trends tool opens the possibilities to obtain incredible amounts of information from one of the world’s largest search engines. The google trends tool is derived from Google search data. ‘Trends’ to simply put it is numeric and also a historic representation of the search data. This feature differentiates google trends from google keyword planner, as in google trends, an index is created to represent the ‘trending’ instead of the definite volume. Therefore, the data presented by google trends can actually depict actionable insights which the keyword planner function cannot present.

Google trends thus adapt a multi-dimensional approach of comparing queries against required options. It is a fairly simple tool to use. To start one needs to put a search term in the query box, and then you can proceed to select from the various filtering options. Like…

Region – search definition can be Geo-specific

– search definition can be Geo-specific Time Frame – you can select a variety of predefined time frames. Like ‘last seven days’, ‘one month, etc…, you can go back in time up to the year 2004.

– you can select a variety of predefined time frames. Like ‘last seven days’, ‘one month, etc…, you can go back in time up to the year 2004. Categories – one can select and limit the terms and focus only on a certain category. This way you will be able to study specific trends with the possibility of discovering new searches or themes.

– one can select and limit the terms and focus only on a certain category. This way you will be able to study specific trends with the possibility of discovering new searches or themes. Engines– through this option you can choose between news, youtube, shopping search, thus offering increased flexibility and further allowing to choose focus on the right to intend.