Dairy company Saputo has announced it will bring back the popular Devondale long-life cream, citing a massive consumer campaign as the reason.

Former owner of Devondale, Murray Goulburn, sparked outrage earlier this year when it discontinued its long-life cream after it closed three of its factories.

The loss of long-life cream struck a chord with many people, and a Facebook post by outback blogger Danielle Doyle went viral, reaching more than 350,000 people.

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The long-life cream was a common outback staple for cooks who could not get to the shops regularly.

Alby Davey, from Chatsworth Station in north-west Queensland, was also vocal about the inconvenience of not having the cream as an option.

"This is crazy, absolutely crazy. I think we've oiled the squeaky wheel," she said.

Ms Doyle, welcoming the news via a Facebook post, said she does not think anyone realised just how loved the Devondale product was.

"I thought it was just me, but it turns out 300,000 of my closest friends loved it too," she wrote.

A favourite of outback cooks

The Devondale cream is the second product of its kind to come on the market in the past six months, with processor Freedom Foods bringing out a similar line earlier this year to fill the gap in the market.

The cream was known for its convenience, and many outback cooks said it was the only product that did not need refrigerating and could still be whipped.

After taking extra coolers to town and buying fresh cream, Ms Davey said it was proof that demand for the product had been overlooked.

"I don't know what to think. Maybe Devondale could have done a little more homework before they cancelled their product," she said.

Alby Davey from Chatsworth Station says she does not know what to think about the re-emergence of long-life cream. ( ABC Rural: Eric Barker )

Ms Davey said she was unsure which line of long-life cream she was going to use now.

"I'll just use whatever's available on the shelf," she said

Successful consumer campaign

Saputo said it was a consumer campaign that had forced the product back on the market.

"Consumers have taken to social media and contacted us directly to tell us about the unique qualities of this product, including its ability to be whipped," a company spokesman said.

"Cooks and bakers of many different products and dishes told us that it was a vital ingredient in their recipes.

"People living in and visiting remote areas also made clear that it was as an essential staple of their kitchens and pantries."

The cream will be back on shelves in November.