Doing an SEO for a non-profit organization is not as easy as a lot of people assume it to be. Sure, the links you use in your link-building efforts aren’t commercial or click-bait-like, yet people still have an easy time figuring out an agenda behind them. Aside from this, on-site optimization works same as it always did, which means that your job there won’t be an easy one either. With that in mind, you need to learn how to do smart SEO optimization for non-profit organizations and learn how to do so the right way around. Here are several tips you might find quite handy.

4. Increase in online donations Another reason why you need to focus on the SEO is the fact that there’s a massive growth in the popularity of online donations. Last year, there was a 12.1 percent increase in donations, while this year, it’s up by 10.6 percent during the first third of the year. Overall, accepting donations on your website is completely mandatory in 2018, yet, it may not be enough. With so many non-profits and causes out there, what’s to force people to invest in your non-profit, instead of pledging to someone else.