



Welch's choice to appear on the WSJ editorial page -- underscored by a declaration that he'll get better "traction" that way -- is a demonstration that Welch is embarking on a new career as a mascot of the right, rather than trying to stretch out his fading post-retirement career as would-be management guru. Welch has chosen the WSJ editorial page much in the way that he hand-picked the Office of Thrift Supervision to supervise GE Capital back in the day: it's the place where he'll get maximum adulation and minimum pushback.





As Salmon points out, Welch's first column is a tour de force in the "Self-Serving Memoir Is Data" genre.