Forget the Avengers — the most ambitious crossover in (beauty guru) history just broke the internet.

Vlogger turned documentarian Shane Dawson and vlogger turned makeup maven Jeffree Star launched Conspiracy, a collaborative makeup collection, through Morphe on Friday. Dawson, known for his series of lengthy profiles on various YouTubers, began posting episodes of a new series called The Beautiful World of Jeffree Star. The five-part series turned out not to be another documentary, but a drawn out marketing campaign for their joint collection. They announced the collection in an hour-long finale on Wednesday, documenting the production process.

But fans went to Morphe's website with such force, Shopify crashed. On Friday morning, Dawson tweeted that the collection was still in stock, but the site couldn't handle the sheer amount of traffic.

ITS NOT OUT OF STOCK! the site is just broke. i’m so sorry! working on it now!!!!!!!!! 😭❤️🙏🏻🙏🏻🙏🏻🙏🏻 https://t.co/742CwsKxpO — Shane Dawson (@shanedawson) November 1, 2019

IM SO SORRY! @Shopify is trying to fix everything right now 🙏🏻❤️❤️❤️❤️ https://t.co/HBJ1ooFKjw — Shane Dawson (@shanedawson) November 1, 2019

But disgruntled shoppers still reacted on Twitter.

shopify, jeffree star, and shane dawson: ....*chillin*

6 million people trying to get the same makeup palette:

#ShaneDawsonXJeffreeStar pic.twitter.com/VPJQsh9TIb — alidia Ⓥ (@alidiamickelson) November 1, 2019

#ShaneDawsonXJeffreeStar

Shopify: We're ready! We Promise

*launch day*

Shopify: Ermmm....well you see, what had happened was pic.twitter.com/sFV4FLTeYj — Tink 💿(Gwth's Girl) (@PixieWings76) November 1, 2019

me watching everyone tweet “I GOT IT” while my site is still loading 😭#ShaneDawsonXJeffreeStar pic.twitter.com/sAN7i1t6hZ — ♏︎ (@brwnboujee) November 1, 2019

Raise your hand if you feel personally victimized by Shopify #ShaneDawsonXJeffreeStar pic.twitter.com/qcfKi7jsF9 — Megan Soutter (@MeganSoutter93) November 1, 2019

Look at people with “I GOT IT” and knowing you’re stuck in checkout #ShaneDawsonXJeffreeStar pic.twitter.com/8Aj7WpCYaP — 𝔎𝔦𝔩𝔩𝔢𝔯 𝔔𝔲𝔢𝔢𝔫 (@IronicHooligan) November 1, 2019

Hey when everything is sold out is Shopify going to make sure everyone who was fucked over gets theirs? #ShaneDawsonXJeffreeStar pic.twitter.com/du53qMcN4L — Tay Saporta (@TaySaporta) November 1, 2019

On Friday afternoon, Star confirmed that every unit of the Conspiracy palette sold out.

Before the full #shanedawsonxjeffreestar collection could even go live, you guys broke the site 😭😱 Not all of the products went live when we launched.. We are currently fixing all issues on our end and praying that @shopify can get back on track shortly 🐷 — Jeffree Star (@JeffreeStar) November 1, 2019

I can confirm now that every single unit of the #ConspiracyPalette has sold out ❌ I’m so proud of you @shanedawson!!!

The website issues have us devastated but thank you all for being patient!! 😰👽 #shanedawsonxjeffreestar — Jeffree Star (@JeffreeStar) November 1, 2019

Shopify has not publicly commented on the crash yet, but Star tweeted that the mini versions of the palette are still available for purchase. He didn't announce when the collection will be restocked.