The cut-throat competition in the Indian e-commerce market has seen websites try to outdo each other by offering unique services. In order to get a one up on the likes of Flipkart and Amazon India, Snapdeal has today announced its partnership with Mapmygenome, wherein it will offer DNA testing service in the country. Also Read - Realme Narzo 20 series full specifications leaked ahead of September 21 launch

Founded in 2012, Mapmygenome India is a company that offers a range of services to paint a picture of one s genetic makeup and suggest ways to lead a better and healthier life. The services offered on Snapdeal include Cardiomap, Genomepatri, Mycalmbeat, and Webneuro. Also Read - Redmi Smart Band set to launch in India today at 12PM: Watch live stream, price, features

Cardiomap evaluates if you are at risk to heart diseases or diabetes based on your genetics. The service costs Rs 12,000 on Snapdeal. Genomepatri is the most expensive of the lot, priced at Rs 25,000. It essentially studies one s DNA and suggests ways to change your lifestyle to lead a healthier life. Mycalmbeat, priced at Rs 5,000, is described as a personal stress reduction monitor that decreases stress and increases focus on personalized slow breathing. Lastly, Webneuro priced at Rs 1,500, is a web-based 30 minute test that assesses the cognitive strengths and weaknesses of individual.

This partnership is in line with our commitment to provide our consumers with the widest range of products and services which help them lead a better life, Amit Maheshwari, Vice President, Fashion at Snapdeal said. Mapping the genome aids in predicting, preventing, and treating a number of diseases. The collaboration will help us in reaching out to out 25 million+ members across the country and enable them to understand the gene-disease interaction better.

Snapdeal is now valued at over $1 billion having raised a total of $233 million in two rounds of funding this year. Its investors include eBay, Temasek, BlackRock, PremjiInvest, Intel, Nexus Venture Partners, NEA-IndoUS Venture Partners and Bessemer Venture Partners. Ratan Tata was also reportedly looking at investing in the Indian e-commerce site.

The Indian e-commerce site is growing at a rapid pace, and according to a recent joint report by KPMG and Internet and Mobile Association of India (IMAI), the market is worth around $13 billion. The market is set to continue on its growth path, and some predict that it could touch $70 billion by 2020. Currently, Flipkart and Amazon India are the ones ruling the roost. The former recently raised $1 billion in funding is said to be worth over $5 billion. A day later, Amazon s Jeff Bezos announced that it would be pooling in $2 billion as investments into its India operations.