More than 80,000 websites, Internet users, and organizations plan massive online protest for July 12th. Other participants include Twitter, Amazon, Facebook. Google, Reddit, Netflix, OK Cupid, Mozilla, Etsy, Kickstarter, Vimeo, and PornHub

Airbnb, Spotify, Yelp, Snapchat, and Dropbox are the latest major players to announce their participation in the Internet-Wide Day of Action to Save Net Neutrality scheduled for July 12th to oppose the FCC’s plan to slash Title II, the legal foundation for net neutrality rules that protect online free speech and innovation. Twitter, Reddit, Netflix, Amazon, Facebook, Google, Kickstarter, Etsy, Vimeo, Private Internet Access, Mozilla, OK Cupid, Imgur, PornHub, Medium, and hundreds of other major sites are also participating.

See the announcement for the day of action here: https://battleforthenet.com/july12

See examples of what sites are doing on July 12 here: https://www.battleforthenet.com/july12#join

Embed a video about the day of action here: https://www.youtube.com/watch?v=cIFBb3e3tFA&feature=youtu.be

See graphics usable by press here: https://drive.google.com/drive/folders/0B7iKho2OIeVzREZWSkRaenZwMFk

"The FCC needs to listen to the voices of real people who will be affected by this attack on net neutrality protections – not just lobbyists from telecom companies in pursuit of more power. The goal of the protest tomorrow is to ensure that ordinary people have a voice and are heard by decision makers in Washington, DC. No one – regardless of their political affiliation – wants their cable company to control what they can see and do on the Internet, or to charge extra fees to access the content they want," said Evan Greer, campaign director of Fight for the Future, one of the leading organizations behind the protest, "The Internet has given more people a voice than ever before, and that transformative power is worth fighting for. July 12th we will come together to defend the future of free speech."

Media attention for online mobilizations tends to focus on the big names participating, but there is a much more interesting story: a rag tag coalition of Internet activists huddled over their laptops in coworking spaces, home offices, and coffee shops, who are the ones who came up with the idea, called for, and organized the protest, and have since been working together to lay the groundwork, build the technical tools, and create the educational resources that make it possible for large and small websites to participate in these mass days of action. It’s a grassroots effort involving dozens of volunteers working together in Slack channels, outreach spreadsheets, endless email chains, organizing in online communities and forums, and an enormous amount of creativity and digital elbow grease.

More than 80,000 people, sites, and organizations have signed on to the effort overall, and more announcements from major companies are expected in the coming days. Participants will display prominent messages on their homepages on July 12 or encourage users to take action in other ways, using push notifications, videos, social media, and emails.

The effort is led by many of the grassroots groups behind the largest online protests in history including the SOPA blackout and the Internet Slowdown. The day of action will focus on grassroots mobilization, with public interest groups activating their members and major web platforms providing their visitors with tools to contact Congress and the FCC.

Other sites and apps participating include Automattic (Wordpress), Soundcloud, Medium, Y Combinator, GitHub, Pantheon, Bittorrent Inc., Shapeways, Nextdoor, Stack Overflow, Funny Or Die, Dreamhost, and CREDO Mobile, Goldenfrog, Fark, Chess.com, Namecheap, DuckDuckGo, Checkout.com, Sonic, Ting, ProtonMail, O’Reilly Media, SlashDot, Dribble, Change.org, Dischord, SourceForge, and Union Square Ventures. Organizations participating include Fight for the Future, Free Press Action Fund, Demand Progress, Center for Media Justice, EFF, Internet Association, Internet Archive, World Wide Web Foundation, Creative Commons, National Hispanic Media Coalition, Greenpeace, Common Cause, ACLU, Rock the Vote, American Library Association, Daily Kos, OpenMedia, The Nation, PCCC, MoveOn, OFA, Public Knowledge, OTI, Color of Change, MoveOn, Free Software Foundation, Internet Creators Guild, the Women’s March, and many others.

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