Big data is a term that depicts, “large amount of data – both structured and unstructured – that deluges a business on an everyday basis.” And armed with this data, the volume is not as important as compared to what businesses and organizations do with this voluminous data available and how best they convert and use it to their advantage.

Because if Big Data is deciphered, decoded and understood well, then the company grows leaps and bounds based on the insights and inputs derived leading to decisive decision-making and making all the right moves and aiming for a tactical end-result.