"If you imagine what it was like for ordinary working people to read the story about how the heirs to the Tim Hortons fortune sitting poolside from their villa in Florida to be issuing a memo to the workers in Cobourg saying 'as a result of the minimum wage increase, we're no longer going to be giving you paid breaks and we're going to make your basic health and dental benefits more expensive It's such a cruel and callous thing to do,” said Frache outside a Bloor Street Tim Hortons.