Screen Shot: The MSTRPLAN

City Based: San Francisco, CA

What inspired the brand name?

I have always been inspired by subversive work, propaganda, and social commentary. The MSTRMIND moniker was inspired by these types of works and their often clandestine and planned nature. It was also reflection of what I imagined as the ‘puppeteer pulling the strings’. So, what does every mastermind have? They have a masterplan. This is where The MSTRPLAN came from.

At what moment did you realize you wanted to start a brand?

I realized in high school that I wanted to start a brand. I had seen the graphic tee boom first hand and realized I had wanted more than what was being made. That’s when I decided I would work on creating my own brand.

What helps you get over creative blocks?

I like to watch movies whenever I get any creative block. Like how a design’s lines and composition create a message, it’s interesting to see how directors and creatives behind a film tell a story.

What is the biggest mistake you have made?

I think the biggest mistake I made was having the mentality of “If you build it, they will come.” In this day and age, there are millions of other brands waiting to take your spot and many more sprouting up to take theirs. You have to do more than just create something, you have to be smart with your marketing and networking. This was something I learned in the beginning years of the brand and something that I continue to work on.

What is the biggest success you have had?

I’d say the biggest success I’ve had thus far has just been being able to be around this long. Without the people supporting, I would not be able to continue this creative outlet of mine. Big shoutout to all those that have supported.