IT’S a sad reality that bras are pretty much always uncomfortable, but two women have set out to change the way we think about our underwear forever.

Laura West and Sophia Berman are industrial designers who, after sharing woes about being bigger-chested, had what can only be described as a stroke of genius: If a truss system can be relied upon to hold up things like floors, bridges and roofs, why can’t the same principle apply for holding up breasts?

“We started off from a purely engineering standpoint: breasts are heavy, and bigger breasts are even heavier. Heavier things need more support than lighter things. Current bras are designed without weight in mind, which is why most of them fail,” they explain on their Kickstarter page for the range they’ve named Trusst Lingerie.

“We removed underwire from the equation, broke out our 3D printer, and started prototyping. This was easy — we tested it on ourselves. We were also fortunate to have a group of women who were ecstatic to help us out. Since then, we’ve had over 100 women come in to test and try out our new system. And guess what? They love it.

“Our new, patent-pending design supports the weight of your breast from underneath, removing the burden on your shoulder straps and refocusing the support around the core of your body where your strongest muscles are. In it’s simplest form, we’ve developed a system (a truss — get it?) that creates lift,” they say.

The Melon Men Trusst Lingerie asks men to put on bras with big melons inside to see what it's like to have breasts. Courtesy: Trusst Lingerie.

Reading that description, you really are left wondering why no-one has thought of a design like this before ... And that might be why Trusst Lingerie has raised $7,000 over their $25,000 fundraising goal, with 15 days of the pledge still to go.

“As larger busted women ourselves, we understand the perpetual frustration of finding the perfect bra,” they add. “Any larger busted woman will tell you that it’s close to impossible to find an attractive bra that fits her well. Pair that with a bra that DOESN’T create deep shoulder grooves or have underwires digging into her body from the weight of her bust ... and we’ve got a real situation on our chest ... literally.

“We’re designing from a functional standpoint, because we understand that real women — with real bodies — deserve to be taken care of.”

All going well, the bras will be ready for sale early next year.

More: TRUSST LINGERIE: A Bra Engineered to Support