Mattel has teamed with DC Entertainment and Warner Bros. to launch its first line of action figures aimed squarely at girls.

Coming third quarter 2015, the DC Super Hero Girls line features DC's "most powerful and diverse line-up of female characters as relatable teens," according to a press release, and will launch on multiple platforms and media, including books and LEGO playsets.The toy line was developed for girls ages 6-12 and focused on female superheroes and supervillains during their "formative years, prior to discovering their full super power potential," according to Mattel.The product line features a new art style and each character, from Wonder Woman to Harley Quinn, will get her own storyline that explores their teenage life as a superhero or villain, including "discovering her unique abilities, nurturing her remarkable powers," and in the case of the heroes, "mastering the fundamentals" of life as a hero.A full toy line is expected to launch in 2016, with Mattel as the master toy licensee for DC's newest franchise. LEGO will play an important role in building the DC Super Hero Girls franchise, "leveraging their experience and success engaging girls in creative construction play."DC Entertainment president Diane Nelson said DC Super Hero Girls "represents the embodiment of our long-term strategy to harness the power of our diverse female characters," and she is personally pleased to offer "relatable and strong role models in a unique way, just for girls."

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