In a World Cup brimming with upsets, Nike looks on track to defeat soccer juggernaut and archrival Adidas in the closely watched jersey sponsorship battle.

The Nike swoosh decorates the outfits of Brazil, France and England, the sides in the quarter-finals most favoured by betting websites to win the World Cup, plus Croatia.

Germany's early exit from the tournament is also a bit setback for its team sponsor, Adidas. Credit:AP

Top German sports brand Adidas has Belgium, Russia and Sweden in the quarter-finals, with the group of eight rounded out by Uruguay, sponsored by Puma.

The combined accomplishments of Nike-sponsored teams in Russia mark a major success for the US sports apparel maker as it pushes to increase global soccer-related sales that reached more than $US2 billion in fiscal 2018.