Thousands of camels are paraded at the King Abdulaziz Camel Festival, judged on their shapely humps and lips.

However judges have stepped in after discovering some owners had cheated.

The son of a camel breeder told The National botox was used for lips, nose and jaw of the camels.

"It makes the head more inflated so when the camel comes it's like, 'oh look at how big that head is. It has big lips, a big nose'," he said.

“The camel,” explained the chief judge of the show, Fawzan al-Madi, “is a symbol of Saudi Arabia. We used to preserve it out of necessity, now we preserve it as a pastime.”

The camel contest was first held in 2000.

Much is changing in Saudi Arabia: the country is getting its first movie theatres. Soon women will be permitted to drive. The authorities eventually hope to diversify the economy away from the oil that has been its lifeblood for decades.

But as they seek to transform the conservative kingdom, the Saudi authorities are trying to smooth the path for reform by emphasizing traditional aspects of their culture. And for the Bedouin of Arabia, nothing is considered to be more essential than the camel, used for centuries for food, transport, as a war machine and companion.

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So, the authorities have ramped up the country’s annual month-long camel festival, which was relocated last year from the remote desert to the outskirts of the capital. On a rocky desert plateau, the government has erected a permanent venue to host the headline events: races and show competitions with combined purses of 213 million riyals. ($57 million)

The pavilion features an auction where top camels can fetch millions of riyals.

There are food stalls and souvenir shops, a petting zoo featuring the world’s tallest and shortest camels, a museum with life-size sand sculptures of camels, tents for tasting camel’s milk and viewing camel-hair textiles, and a planetarium showing how Arabs rode camels through the desert guided by the stars.

Organizers say this “heritage village” will expand in coming years as Crown Prince Mohammed bin Salman - who is heir to the throne, defense minister and head of oil and economic policy - takes the reins through a newly-created official Camel Club established by royal decree last year.

Halfway through this year’s festival, attendance is up about a third from last year, with about 300,000 people making the 1-1/2 hour trip from Riyadh so far, said Fahd al-Semmari, a Camel Club board member.

“The vision is for the (festival) to become a global, pioneering forum for all classes of people to come for entertainment, knowledge and competition.”