Matthew Nawrocki highlights four things he likes and four things he doesn't like about the upcoming Jolla smartphone.

The smartphone market has come quite a long way, especially since the birth of Apple's iPhone in 2007, when the concept of a smartphone started to enter the minds of average, everyday people. Over the years, Google developed its robust Android OS -- and other companies, like Microsoft and BlackBerry, offered distinct platforms to serve certain niches.

However, in recent times, some former mobile giants are considered superfluous and have been forced to downsize or pushed into bankruptcy. Would anyone really consider challenging the status quo and attempt to take on yet another new mobile OS platform, with companies like Apple and Google commanding such a sizable lead in market share? Jolla, a small outfit based in Finland that's founded by former Nokia employees, thinks so -- and they're expected to release a new smartphone called Jolla that runs its own Sailfish operating system.

So, what makes Jolla so special? Could they actually manage to put out a solid product that survives the onslaught of devices from companies with deeper pockets? To answer these questions, and many others that readers might have, here are some things I like (pros) and things I don't like (cons) about the Jolla smartphone, which is expected to launch by the end of this year.

What I like