Here, Insulander discusses his fashion beginnings and what he wants to get out of Crap Diem Couture Week and Crapzine.

What’s going on with Stockholm Fashion Week, and what have you decided to do about it?

The original SFW opted to sit this week out, and instead focus on the future [and] create a digital platform, in what I understand was a step towards sustainability. So me and [designers] Emelie Janrell and Pia Simensen decided that we needed to create our own space.

What are you proposing?

I’ve organized a little bit of an alternative Fashion “Week”—Crap Diem Couture Week—which will hopefully be a space for creative designers to show craftsmanship and the fantasy of what fashion can be, and to inspire future designers to focus on the artistic aspect of fashion. [Besides] working on Emilie’s and Pia’s shows, [I] wanted to round off [the] project with a fanzine that also shared the idea of a “safe creative space.” Enter Crapzine!

Can you explain the title?

Well, I was kind of tired of the overall positivity and show-offy-ness that was all over Instagram when I joined, and I was having a bad day on top of that, so naturally my handle became @crapdiem. After I styled Tove Lo in a uterus dress and got quoted as Crap Diem, I decided this [would be] my new brand. [Looking for titles for] my new zine, I naturally fell [upon] Crapzine. With the genius beauty direction of Ignacio Alonso, and forward-thinking fashion editing by Maria Barsoum, I hope this zine will find its way to a new generation of fans—“little craps.”