Today brought some exciting and interesting news with the leak of some alleged 3.0 Infinity figures. The images were spotted on an online Chinese retailer and circulated around the web very quickly.

With respect to Disney Interactive we won’t be reposting the images here, they’ve requested they be taken down from other sites, and those requests will be respected on this site. If you want to see the images you can find them rather quickly on social media or through a web search.

Ultimately what I think we all saw today was an early work up of the packaging. The physical figures very well could be real, but the box art was still in it’s rough and unfinished phase. Some characters on the packing may be serving as quick place holders, perhaps the design work hadn’t been complete on all the new 3.0 figures and they grabbed some stock photos and added them in. This could be the work of the art team putting together their pitches for new figures they’d like added. What it comes down to is that we don’t know for sure if what we saw was the real deal, or just a quick knock off.

Here is what we do know, and what weÃ‚Â think:

1. The box art and labelingÃ‚Â of the figures was a bit off. First, Disney Interactive likes to brand the characters based on what their compatibility and world interaction is. These two figures are clearly going to be Toy Box only types, but both lacked any type of Toy Box Icon on the front of the box. On top of which, the Toy Box Icon that was used on the back of the Box is an almost identical copy of the 2.0 Toy Box Icon. While the small icon is very similar between the 1.0 & 2.0 release, there are clear differences with the color and the font addition of the red 2.0. This slight variation allows you to quickly differentiate between the 1.0 and 2.0 Toy Box only figures.

2. “Disney Originals” branding is missing from the packaging. As mentioned above Disney likes to keep these worlds separate from one another, and we saw them do that with the 2.0 release, branding one 2.0 Marvel and the other 2.0 Disney Originals. It would be silly to have suddenly dropped the Disney Originals theme they carried through the power discs, accessories, and figures.

3. The art styleÃ‚Â slightly off from previous versions seen. The front art features the character against a texture or image, be it swirls or colorful bursts, these leaked characters were on a mostly flat purple background. The rear of the box also showed the figures being placed on the game portal in one small window, and next to that the figures appearing against an in game screen shot. The in game image used is the same on both packages. There isn’t a single other figure in all the releases so far that shares an in game image on the rear of the box.

4. The boxes themselves are pretty beat up. The cardboard is fraying, tearing, and bent. Doesn’t seem to be the same kind of cardboard used in the other figure packaging up to this point. From checking out some figures on the rack at some local retailers today I’ve seen some beat up packaging but for the most part the boxes on the shelfs are holding up better than the ones in these pictures.

Here is the good news, if you don’t like what you see here, there are likely to be some more characters to be released in a second wave of 3.0 that likely were not featured on the back of the packaging. And this should only represent half the release (Or less than half) with additional characters coming out for Marvel, and the added possibility of some Star Wars playsets also appearing.

The Sticker

There also is the issue of the mysterious sticker on the packaging of the one figure. The label has some various info on it, including a barcode and some serial numbers. But there was a name on the box, “Created by: Joanchan”. I did a bit of digging and web searching and I was able to stumble upon this page featuring information on a company from China called Kai Sing Toys LTD. The contact for this company is named Ms. Joan Chan (seen at the bottom of the page). Poking around a bit more it seems that this company has it’s COC audit allowing it to produce toys for Disney. The company primarily makes models and small figures, trains, planes, cars, ect… but also makes small Disney figures that you might find in grocery store quarter vending machines. Certainly this could all be a coincidence but we found it interestingÃ‚Â none the less. The Kai Sing Toy CompanyÃ‚Â doesn’t have an official website but there are several distributor sites where you can browse and order their products, we will include some of the images of their toys below so you can see that the kind of toys they make is pretty on point with Infinity Figures.

Previous Packaging

While I wont post the new leaked photos, I will add some photos of the previous packaging so you can compare it apples to apples.

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