The Malaysia-based SNS network announced the first smartphone with a Intel Atom x3 "SoFIA" mobile chipset. Dubbed JOI Phone 5, the dual-SIM budget-level smartphone will be sold through GLOO’s retail network in Malaysia.

The front of JOI Phone 5 resembles the recently launched Asus ZenFone 2. The device packs a 64-bit dual-core Intel Atom x3-C3130 mobile chipset, which is manufactured via 28nm process, and integrates the Mali-400MP2 GPU for graphics. The SoC is coupled with 1GB of RAM and 8GB internal storage.

The rest of the Phpne 5’s specifications include 5” 720p IPS LCD display, 8MP main camera, and 2MP front-facing snapper. Connectivity options include Wi-Fi 802.11 b/g/n, Bluetooth 4.0, and dual-SIM. The handset boots Android 4.4 KitKat.

SNS network has packed a 2100 mAh battery in this dual-SIM device. JOI phone 5 is priced at 399 Malaysian Ringgit ($106).

JOI 7 Lite phablet with 7-inch display sporting 1024x600 pixel resolution was also announced for 299 Malaysian Ringgit ($79). The device packs the same 64-bit Intel Atom x3 chipset as the Phone 5, coupled with 1GB of RAM and 8GB of built-in storage.

However, this is not the first tablet with Atom x3 chipset. A Chinese Telecast X70 3G tablet with phone calling support was the first Atom x3 tablet priced merely at $70.