Russia's Federal Antimonopoly Service, the state advertising regulator, said it would check whether any laws were breached by the promotion, which promised "anything for DIY to suit any colour or taste". In order to do this "fully and more objectively", the agency launched an appeal inviting local residents to say if they find the advert offensive. Meanwhile, less than 10% of readers who took part in an unscientific poll on the Kaliningrad.ru news website thought that the billboard was racist.