Tell us about the US Wired design team.

We are really lucky at Wired that just about all of us have an eye for story presentation. Our editors and engineers are as design-minded a group as I’ve ever worked with, and that makes a big difference to our creative team, which is led by my remarkable colleague Billy Sorrentino. In addition to our photography desk, Billy has created a design team that works across platforms — from experiential to print to digital — each person adding a specific set of skills to the organisation. There’s a lot of, how shall we say, spirited discussion, about design at Wired , and that passion always finds its way onto the page. All told, ten of my colleagues have the word “design” in their title or job description, so I count myself lucky to be in the company of such talent.

What are the most important considerations in designing a site for generally very digitally-savvy readers?

It’s got to work seamlessly. Our readers are the the inventors of the future, people who are designing and developing the innovations that will make our world a better place. They’re incredibly savvy, learned and thoughtful, which means it’s absolutely essential that the experience be the best available. Page load-time was one of our most important considerations, and Kathleen Vignos, our director of engineering, and her team have done a tremendous job optimising for our mobile-first world. We wanted a single code base, a platform that would allow us to continue to innovate and improve the site, while maintaining a very high degree of storytelling fidelity. From the bespoke typefaces to the streamlined wayfinding, every aspect of the new WIRED.com has been obsessed over.