There are few things in life that bring greater pleasure than the delicious combination of tangy orange jelly, a soft and spongy biscuit (/cake) base, topped with delicious chocolate. Yes, folks, we are talking about the humble but mighty Jaffa Cake.

McVitie's Jaffa Cakes have been bringing pleasure to chocolate lovers in since 1927, and I think we can all agree that the world is a better place as a result.

Well, anyone who wants to get their hands on the delicious treats might want to head down to Tesco ASAP, because the supermarket is currently selling 100 McVitie's Jaffa Cakes for just £1. What a time to be alive, eh?

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Facebook/Extreme Couponing And Bargains UK



The incredible deal was brought to our attention by the Extreme Couponing And Bargains Facebook page - but the deal is available only while stocks last, so you might want to act fast if you want to get your hands on the mega box of Jaffa Cakes.

Think about it, that's just 1p per Jaffa Cake. Amazing.

People of a certain age will remember the 'Full moon, half moon, total eclipse' advert in the late 1990s, but you may be surprised to learn that this is not the optimum way to be consuming the Jaffa Cake.

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Apparently you are supposed to bite away all of the outer edge and then eat the remaining orange jelly, chocolate and sponge in one mouthful.

To reach this crucial conclusion, McVitie's consulted food scientist and flavour expert Dr Stuart Farrimond who, as well as having a fantastic job title, is more than qualified to teach us how to eat a snack.

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Dr Farrimond said: "Science concludes that this eating technique gives the almost perfectly optimised balance of zesty orange, slightly bitter chocolate and sweet airy sponge.

"We ran a panel of experiments to discover the best ratio of chocolate, orange jam and sponge.

"Given that the orange jam layer is pooled in the central segment of the Jaffa Cake, different eating styles will result in different combinations of these three layers in each mouthful.

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"Whilst the most common way to eat a Jaffa Cake is the Half Mooner technique, our research concluded that the 'All Rounder' with the middle portion of the Jaffa Cake eaten as one, gives the optimum sweetness, taste and flavour.

"This can only be fully appreciated by nibbling the edge off first and then eating the middle portion alone."

But is it a biscuit or a cake, Stuart?