When you find something you like, you can make the purchase using the PowaTag app. The payments system scans an on-screen (or physical) QR code tag to complete the shopping experience. The Android and iOS software stores your payment and shipping details so you don't have to worry about struggling to enter all of your info with an Xbox controller. The Mall is launching in the States today, with selections from brands like SoccerPro, Style PB, Grayers and Go2Games. Those names are said to be just the beginning as you can expect more variety in the future.