And where they are in his case, is in charge of the most valuable corporation on the planet. Cook is endearingly honest about the “shocking”, “unexpected”, “enormous” rate of growth in the company. “In excess of our expectation”’ is how he finally phrases it in more established business-speak. He has a fair old chunk of shares and options, but he announced not long ago that once a nephew’s college education is paid for he will begin to rid himself of his entire fortune. The one who dies with money in the bank loses, about sums up the New Philanthropy.