Rutgers University's football stadium has a new name.

The 52,454-seat stadium located in Piscataway had been called High Point Solutions Stadium since Rutgers sold the naming rights to the Sparta, N.J.-based company in June 2011.

The company recently rebranded and took "solutions'' out of its name, according to the company's co-founder Tom Mendiburu.

As a result, Rutgers' football stadium will be called HighPoint.com Stadium in 2018.

"In 2017, our global brand evolved from High Point Solutions into simply HighPoint,'' Mendiburu told NJ Advance Media. "HighPoint is cleaner, simpler, and a step forward in maturing our brand. At the same time, HighPoint aligns more tightly to our digital presence and domain name. When you compare the two brand images, the new one is easier to identify, honors our traditional color scheme, and includes a subtle element in the letter P representing the peak of the High Point Monument found atop of our great state of New Jersey, the original namesake to our company.''

In June 2011, Rutgers agreed to an eight-year naming rights deal with then-named High Point Solutions worth $600,000 annually. While the term expires on June 30, 2019, HighPoint can extend the deal for two more years at $750,000 annually.

The sign over the River Road entrance now reads HighPoint.com Stadium and Mendiburu said he is working with Rutgers officials on the placement of other signs outside the stadium and on the field.

Just got to the game...better late than never! This view never gets old! #RFootball pic.twitter.com/MZ6zVOKe66 — Tom Mendiburu (@TomMendiburu) September 10, 2016

Under the terms of the contract, HighPoint is responsible "for all costs and expenses ... incurred by Rutgers'' as a result of sign changes. A Rutgers official said the River Road sign change was covered by insurance because the previous sign was damaged by a recent storm.

"Rebranding the stadium as 'HighPoint.com Stadium' clearly and uniquely identifies the company and allows everyone to more easily connect with us and understand who HighPoint is through a quick visit to our website,'' Mendiburu said. "Bottom line, we feel the branding and new look is more fitting for the most passionate and loyal fans and hardest working team, not only the Big Ten, but the entire NCAA.''

Keith Sargeant may be reached at ksargeant@njadvancemedia.com. Follow him on Twitter @KSargeantNJ. Find NJ.com Rutgers Football on Facebook.