Rove questions value of McCain endorsement

Speaking on Fox News this morning, Karl Rove questions whether Mitt Romney will actually benefit from the John McCain endorsement:

I'm not certain I would've had McCain in an endorsement. Look, I've been down this road once before. We came into the 2000 New Hampshire primary sort of emphasizing process — endorsements, nice venues. Not message. What is it that we were going to do. And we got walloped by a guy who was spending time not worrying about endorsements but was worried about his message of being a maverick.

Rove and McCain have a complicated history, so his comments here aren't surprising — but the point he raises, about how much a McCain endorsement actually will help Romney, is one that will likely keep coming up while the two pols campaign together.