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This is completed downloadable of Solution Manual for Marketing Channel Strategy 8th Edition by Robert Palmatier

Instant download Solution Manual for Marketing Channel Strategy 8th Edition by Robert Palmatier after payment

Product Descriptions:

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.This program will provide a better teaching and learning experience for you and your students. Here how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and view points from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Table of Content:

Part I Introduction

Chapter 1 Understanding Channel Strategies

Part II Designing Channel Strategies

Chapter 2 End-User Analysis: Segmenting and Targeting

Chapter 3 Channel Analysis: Auditing Marketing Channels

Chapter 4 Make-or-Buy Channel Analysis

Chapter 5 Designing Channel Structures and Strategies

Part III Channel Structures and Strategies

Chapter 6 Retailing Structures and Strategies

Chapter 7 Wholesaling Structures and Strategies

Chapter 8 Franchising Structures and Strategies

Chapter 9 Emerging Channel Structures and Strategies

Part IV Implementing Channel Strategies

Chapter 10 Managing Channel Power

Chapter 11 Managing Channel Conflict

Chapter 12 Managing Channel Relationships

Chapter 13 Managing Channel Policies and Legalities

Chapter 14 Managing Channel Logistics

Product details:

Language: English

ISBN-10: 1138440868

ISBN-13: 978-1138440869

ISBN-13: 9781138440869

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