In a campaign to stimulate both cryptocurrency investors and non-investors to learn about cryptocurrencies, Coinbase will be launching another phase of its Coinbase earn program. This campaign which normally involves doing certain activities and getting rewarded in crypto will require respondents to now learn and earn cryptocurrencies.

On Wednesday, the company announced that it will be launching its Coinbase earn program. An email received by some users of the platform read

“Be the first to earn 0x with Coinbase earn… You are invited to learn about the 0x protocol – and earn some along the way”

The email goes further with a video and a quiz which needs to be filed at the end of the watching each video. This is to make sure that those who enroll themselves in this, actually learn something they can take home.

According to their blog post, the company states “Coinbase’s mission is to create an open financial system, where anyone in the world can participate on equal terms from their computer or smart phone”

The company also hopes to make the blockchain technology more accessible with this new initiative from them.

Another big motivation for the company to start Coinbase earn was because they realized via a survey with both non Coinbase customers and current Coinbase customers that one of the barriers preventing people from exploring digital assets was lack of knowledge.

The company also aims to break the regular pattern through which most people earn cryptocurrencies today.

Today, if you are to own cryptocurrencies, you will either have to buy them or mine them. As these two processes will require you to have some capital, Coinbase earn doesn’t and is open for even non Coinbase customers.

“We think Coinbase earn could help open up blockchain access to a new group of users: people who are curious about digital assets, but who’d like to try them out for free just like a normal web or mobile app”