CLOSE Skip in Skip x Embed x Share Zara wants girls to know that they should "Love Your Curves", but are not completely clear on what a curvy girl looks like. Keri Lumm (@thekerilumm) reports. Buzz60

People are slamming Zara on social media after the fast fashion retailer used two thin models in an advertisement telling women to embrace their curves. (Photo: Screenshot)

People are slamming Zara on social media after the fast fashion retailer used two thin models in an advertisement telling women to embrace their curves.

The advertisement features two thin models in blue jeans and matching t-shirts with the slogan “love your curves” with a heart.

On social media, many noted that while the slogan is positive, the brand missed an opportunity to use models with curvier bodies.

As long as the curves fit into the small size, no @ZARA?

Siempre que las curvas quepan en la talla S, no @zaraes? #WrongPhoto#Yaosvalepic.twitter.com/xjMx7MK8na — Bea (@BeaPrietoP) February 15, 2017

@ZARA I'd have a word with your advertising department.....curves?.....where?... pic.twitter.com/Ela4HiUsdO — Millie Faulkner (@MillieatLRC) February 15, 2017

The ad came to the attention of the masses after Irish radio host Muireann O’Connell tweeted a photo of the ad that she saw in a Dublin store. Her tweet has been retweeted over 8,000 times.

You have got to be shitting me, Zara. pic.twitter.com/tiOsJv5AVy — Muireann O'Connell (@MuireannO_C) February 28, 2017

The ads have also been spotted in Spain and England, Buzzfeed reports.

USA TODAY has reached out to Zara for comment.

Follow Mary Bowerman on Twitter: @MaryBowerman

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