The all-new, bigger and better LFCTV launches in stunning high definition on Sky today, with special coverage from Madrid marking the occasion as Liverpool take on the Champions League holders at the Santiago Bernabeu.

Bringing supporters closer than ever to the team they love, the Reds' official television channel will now provide exclusive content from inside the club 24 hours a day, seven days a week, 365 days a year - and it all starts with a European tie in Spain.

Brendan Rodgers' side meet reigning title-holders Real at one of world football's most iconic venues, and our presenters are on location to offer fans the latest ahead of a meeting between two giants of the European Cup.

From 10am GMT, Claire Rourke and Peter McDowall will introduce the channel's brand new, interactive studio in the heart of the city and reveal the exciting programmes and developments planned on LFCTV HD.

Updates from Madrid kick off from 12pm before build-up to the Group B encounter gets underway with exclusive interviews, special features, breaking team news and more with Matchday Live at 5.45pm.

Supporters can have their say on how the tie unfolds with a post-match phone-in immediately after full-time and if you missed the action, or want to watch everything again, a full replay in high definition will be broadcast at midnight.

From now on you will be able to see news bulletins from Melwood all day, every day, every kick of every first-team game, highlights or live coverage of the Reds' youth teams and back-to-back Women's Super League champions, Liverpool Ladies - plus fascinating documentaries, features and competitions.

Adding LFCTV HD to your Sky package costs just £7 a month, or €9 a month in the Republic of Ireland. To subscribe or upgrade, simply call 08442 414 906 in the United Kingdom and 0818 904 092 in the Republic of Ireland, with lines open between 8.30am and 11pm, seven days a week. For FAQs, click here.

Sign up now and you will also be entered into a unique draw with a fantastic prize on offer - two hospitality tickets for the visit of Arsenal on Sunday December 21, including a free programme and three-course meal, with travel and one night's accommodation in the city too.

Those who have already subscribed or upgraded will be automatically entered, with the competition's closing date set at 11.59pm on Sunday November 30. Full terms and conditions are available to read here - United Kingdom and Republic of Ireland only.

Terms and conditions

Subscription payable monthly. You must keep your package for a minimum of one month. You will need to give Sky 31 days' notice if you want to cancel your package. Standard pricing at £7/€9 extra a month for LFCTV. To view free-to-air HD content you need an HD ready TV. To view Sky HD content you will also need the Family Bundle. The prize includes a pair of match tickets to Liverpool v Arsenal on December 21, 2014, matchday hospitality, travel to Anfield within the UK and ROI and one night's hotel accommodation within Liverpool city centre. This offer is available to UK and ROI residents only. For full T&Cs, click here.