I hate to say it, but a case could be made that being fan- and media-friendly is over-rated. Maybe the more intense, business-like approach of Leitão and coach Jason Kreis is actually what Orlando City needed. Everybody loves Rawlins, but perhaps he took his eye of the ball when dealing with some of his personal issues over the last year. How else do you explain the club's mediocrity and — even worse — the media not getting free Cokes at games?