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Unlike a traditional online store, Super Anytime plays the role of the connector between a retailer and a delivery service such as Pineapple Express. Customers who download the app, will be able to choose the products they want, order and pay for it. It is Pineapple Express that will then pick up the order from a specific retailer that Super has an agreement with, and deliver it to the consumer on the same day.

The black market basically offers a bigger variety of products and same-day delivery through phone or an online platform Ian Delves, founder and president of Boozer Inc.

“Think of it more like Ritual than Uber Eats,” Delves said, in reference to the food app that allows consumers to order food through its app, and pick it up at a designated time.

Saskatchewan is the only province in Canada in which the government does not act as the middleman or wholesaler between licensed producers and retailers. In both Saskatchewan and Manitoba, businesses that obtain a cannabis retail license for brick-and-mortar stores, are also allowed to sell cannabis online. But in both provinces, there are no explicit rules for or against third-party cannabis distributors like Super Anytime.

“We do not have a retail licence to sell cannabis in Manitoba. But over the course of a few months, we had many conversations with the LGCA (Liquor, Gaming and Cannabis Authority of Manitoba), and they were not able to cite any instances of non-compliance with respect to our app. So they sent out an email to license holders in the province saying hey if you work with third-party apps, that’s fine,” said Delves.

While Super has not officially launched its app yet, Delves confirms the startup is “in conversation” with all the major retailers in Manitoba and a number in Saskatchewan.