Advanced Micro Devices officials are saying servers based on the company’s Open 3.0 specification offer the same performance as proprietary systems from competitors but at less than half the cost.

AMD announced May 13 that systems based on the Open 3.0 server motherboard—once code-named “Roadrunner”—are now available from such partners as Penguin Computing, ZT Systems and Avnet. The spec is part of the larger Open Compute Project (OCP) started by Facebook in 2011 to encourage vendors to create open-source standards for highly energy-efficient data centers and IT hardware.

Through the new platform, AMD officials are looking to make it easier for IT professionals to customize their systems based on workload needs.

The new systems come a year after AMD unveiled its Open specification. Five months ago, AMD officials introduced the Open 3.0 server motherboard, which complies with requirements laid out by the OCP and gives organizations greater flexibility in their server infrastructures and data center operations. Now the three partners named above, as well as Hyve, will offer servers based on the Open 3.0 motherboards.

The result will be servers with high performance, good energy efficiency and lower cost of ownership, according to AMD officials. Pointing to benchmark comparisons, AMD officials said that in a virtual desktop infrastructure (VDI), Open 3.0-based servers can run as many virtual desktops as proprietary OEM systems while reducing costs by 57 percent—$4,589 for a single Open 3.0 server compared with $10,669 for a proprietary system.

That essentially reduces the cost per virtual desktop from $91.19 to $38.24.

“Global IT organizations have the difficult task of choosing between price and performance when investing in servers,” Bob Ogrey, cloud evangelist and fellow at AMD, said in a statement. “We don’t believe organizations have to compromise one for the other.”

The Open 2.0 systems are powered by AMD’s Opteron 6300 chips and can be installed in standard 19-inch racks without modification or in Open Rack environments, according to the company. They’re managed using such open standards as Systems Management Architecture for Server Hardware (SMASH), which comes from the Distributed Management Task Force.

The system motherboards, which are 16 inches by 16.7 inches, can fit into 1U (1.75-inch), 1.5U (2.6-inch), 2U (3.5-inch) and 3U (5.25-inch) rack servers, and hold two Opteron processors, each of which features 12 memory sockets that allow up to 385GB of DDR3 memory. They also feature six Serial ATA connections per board, one dual-channel Gigabit Ethernet network interface card (NIC) with integrated management, up to four PIC Express slots, one serial port and two USB ports.

There also is a mezzanine connector for compatible cards from such vendors as Mellanox (for I/O) and Broadcom (for management).

Web 2.0 companies such as Facebook, Google and Amazon run huge, highly dense data centers full of low-power servers that can run massive numbers of smaller workloads. Given their data center environments, such companies are always looking for high-performing, highly energy-efficient smaller servers, and in many instances have resorted to creating their own systems using off-the-shelf technologies. Facebook created the Open Compute Project after open-sourcing its own system designs, and over the past two years it has grown to more than 50 official members.