Jim Beam White Label (new black cap). It a pure tenner, and here is why....

Why I give this whisky 10/10, you will ask? Surely, there are Chivas 25, Jack Daniels Sinatra version, Glenlivet 25 etc, all those fancy cognacs we see in the supermarkets behind locked glass, right....You will say this, right? Even something like a normal Chivas 12 or JWB 12 surely must taste better, right?



My premise is that if you at some logic can not compare a 10.000 euros car to a 100.000+ lets say Mercedes SL 500. Sure merc is a tenner, and in comparisment all this small cars should mean that they are automatically garbage, right? Same you can not compare Jim Beam to everything fantastic your palate has tasted in the past. If you do that, you can not get higher than a solid 6. So its like all those 10/10 small cars can never be a true 10 against a Ferrari, Lambo...It doesnt work that way. At least not in my book.

But I say you have to look for what you pay for the product, and what expectations are, and what the nearest competitors has to offer. What is the value, what gives you maximum value and enjoyment for your bucks that you ve spent.



My current top 10 (in no particular order are): Chivas 18, Dimple 15, Glenmorengie 12 QR, Aberlour abunadh 55, Hennesy fine, Jack Daniels single barrel, Woodford reserve, Jack Daniels old 7, Laphroaig 10, Knob Creek.

