Land Rover has turned its focus to pet owners, announcing a range of accessories to make life in its cars easier for dog owners in Australia.

According to the company, 50 per cent of its buyers have a furry, four-legged friend in their life.

The brand's Pet Packs come in a range of flavours, varying in price from $500 to $2963 depending on where they’re fitted.

Half of all Land Rover owners have a dog, now there is a range of accessories for comfortable travelling for furry friends. (Supplied)

Starting at the entry level, the basic pack consists of a quilted load-bay liner, a full-height luggage partition, and a spill-resistant water bowl for pampered pooches.

The accessories are designed to make sure dogs are comfortable in the boot, and owners don’t end up with a slobbery, hairy load area.

Jumping to the mid-tier package adds a foldable pet carrier and a rubber boot liner, while the most expensive package brings about a load ramp. If you have short-legged dogs that can't jump into the boot of a high-riding car, that ramp is a handy addition.

The Land Rover Pet Pack has accessories for every pet family, no matter what size your fur baby is. (Supplied)

The Land Rover Pet Pack has a 6.5L pet rinse with five minutes continuous flow. (Supplied)

With that said, it's capable of supporting up to 85kg. Great Dane owners – or average/above average-sized adults – you're also supported.

The top-spec package also brings about a built-in pet rinse. It holds up to 6.5L of water, and can deliver five minutes of continuous flow depending on settings.

Although it's aimed at pet owners, Land Rover also suggests the system could be used for muddy wetsuits or bikes.

A range of collars, leashes, bowls and other accessories is also being offered.

The Land Rover Pet Pack has spill-proof water bowls to keep your pets hydrated while in the car. (Supplied)

The Pet Pack range has a quilted load bay liner to keep fur off the interiors. (Supplied)

"Land Rover is all about enjoying the great outdoors and that goes hand-in-hand with dog ownership for many customers," said Finbar McFall, product marketing director.

"Our customers told us that the comfort of their dogs on car journeys is crucial. They are part of the family and we recognise that. Our new Pet Packs aim to allow dogs to travel in real comfort and make journeys simpler and more relaxing for dogs and at the same time protect the inside of owners’ vehicles."

Along with the bundled-up packs, the individual accessories are available from Land Rover dealerships.

Interestingly, the accessory pack doesn’t include a harness to stop pooches from pinging around the cabin in an accident. The packages were revealed for Europe in August, but have only just been confirmed for our market.

Land Rover isn't alone in offering pet-friendly accessories for its SUVs. Skoda offers a range of branded dog harnesses for its vehicles, while Honda actually developed a Kei car aimed at dog owners, too.