This was a long time project that I am happy to finally see done and share.

Before Guild Wars 2 launched, I was all geared up in my head to launch a website and do development and everything else that would hype up the game. I had a whole notebook devoted to tons of ideas. I did managed to get an app out – a simple countdown timer in anticipation of the games launch – but then life went a different direction. My only regret was that I had put so much effort into something that was never realized on my part.

But my brand was Charrbucks. Held the domain at one point. It was a good dream. I even was able to chat with some kind people at ArenaNet about my plans and that was lovely.

When the site/app launched, this was the logo, based on the 1971 Starbucks logo.

The plan had always been to release the next “generation” of the logo with the expansions of the game. But, I had started on this at a point where I was distant from the game itself, but the idea was there. Eventually I made the next version, just for myself.

I hear that the next expansion is coming out, so I realized it was finally time to finish this project. This is my take on the latest iteration of the famous logo. I got to apply some of the things I’ve learned in the past few years making other art and logos, and I am very satisfied.

Although I didn’t manage to complete all the ideas I had so many years ago, being able to see this done, and to see how my skills and interests have changed over the years feels like an accomplishment. Perhaps I’ll get around to that Eternity Live Wallpaper, or the Whack-A-Quaggan game, someday, after all.

This was a satisfying project because I discovered the joy of parody, where I can work with and also subvert the original idea, creating something recognizeable as well as new.

UPDATE – All of these designs are available on my TeePublic store