Update: the Fuji X-E1 will have an electronic viewfinder.

One of the new products Fujifilm will introduce at Photokina will be the X-E1 - a new mirrorless camera similar to the X-Pro1 but without the hybrid viewfinder and with a built-in flash. The Fuji X-E1 will be available aslo in silver:

Here is also a better image of the Fuji XF 18-55mm f/2.8-4 R OIS lens:

Via Digicame-info