A lot of the clients here at Hanapin have lead generation websites, so cost per lead is often a key performance indicator for our accounts. This week’s PPC expert, Abby Woodcock, gives you a 9 step guide to lower your cost per lead. If you’re starting to get over your cost per lead goals or just need more wiggle room for testing, just follow Abby’s guide!

(Change the settings to 1080!)

If you’d like more information on the steps Abby has laid out for you, check out these additional resources:

Step 1: Ad Review

Testing Ad Copy For PPC Success

Step 2: Lower Bids

Bidding Smartest, Not Hardest

Faster, More Accurate Bid Changes

Step 3: Historical Review

Comparing PPC Data Over Time



Step 4: Review By Network

Series On Succeeding in the Display Network



Step 5: Review By Device

3 Mobile Marketing Tips

Why All Your Accounts Should Be Running Mobile Campaigns



Step 6: Try Remarketing

Remarketing Success & Advanced Strategies



Step 7: Add Negatives

6 Tips to Improve Your Negative Keyword Strategy



Step 8: Day Parting

Step 9: Analyze Geographically

Using AdWords Location Targeting Effectively

If you’d like to see past Whaddya’know Wednesdays, check out the Video Blog page!