Priorities launches new Bain ad

The Obama super PAC that derailed the week with its ad tying Mitt Romney and Bain Capital to a woman's struggle with cancer released a new ad Friday afternoon lashing Romney's record at the private equity firm.

The spot features Joe Whitley, another laid-off GST Steel employee, pinning Romney with blame for his community's downturn. It's a hard hit, like everything else Priorities USA has done, though not as incendiary as the commercial released earlier this week. The core of the message is the same: that Romney and Bain ruined lives due to the way they handled a Kansas City steel plant.

Here's the script:

That plant was my life, I mean, my livelihood …

It fed me as a kid and fed my whole family as an adult. I depended on that plant, and I felt like it depended on me.

Romney and Bain, they were businessmen, they had no idea how to make steel. They knew how to make money.

They used us just like we were the scrap steel that we melted, you know, we were just a means to an end.

ANNCR: Priorities USA Action is responsible for the content of this advertising.