LITTLE ROCK, Ark. — You may have seen the buzz on social media: one of the nation’s largest neo-Nazi groups plans to host a demonstration in Little Rock on November 10.

The National Socialist Movement says it’ll hold its event at 3 p.m. that Saturday in front of the Arkansas State Capitol. The group plans to protest racial injustice against white people who live in South Africa.

Nazis coming to town? You may be wondering why you haven’t heard much about it on the news.

Well, here’s why…

The group occasionally holds rallies across the country with one goal in mind: attention.

According to the Southern Poverty Law Center, the group is “notable for its violent anti-Jewish rhetoric, its racist views and its policy allowing members of other racist groups to join NSM while remaining members of other groups. Until 2007, NSM members protested in full Nazi uniforms.”

In short: they’re a hate group.

In most cases, the people involved in the protest likely won’t be from here. They’ll be coming in to town hoping local cameras capture their demonstration that’s then shared across the country.

With everything that just happened in Pittsburgh, this is the last thing we need in our country – let alone our state.

Quite frankly, I’m not willing to give them our attention. There are far too many important issues in our communities that need to be covered.

This doesn’t deserve our time. You, as a viewer of KARK and Fox16, deserve better.

The last thing I want to do is censor the news from you. We’re telling you about it so that you’re aware – and we’ll let you know if anything major happens. However, we won’t give them what they’re looking for. They won’t get that “attention grab” and extended camera time.

The National Socialist Movement is coming to Little Rock to try and make some noise. But if a tree falls in a forest and no one is around to hear it, does it make a sound?

Let’s give them silence. Arkansas is better than this.

(Austin Kellerman is the News Director at KARK and Fox16 in Little Rock, Arkansas. This is an opinion piece detailing the decisions behind coverage related to this planned demonstration.)