GOP strategist Mike Murphy on Sunday said Republican candidates running pro-Trump platforms in this year's primaries will find the president is an "anchor around [their] neck" during the general elections.

"Now you come out ... from the 'Trump church' in the Republican primary with a big Trump halo. But in the general election, Democrats all hate Trump and among independents he’s mostly upside-down," Murphy said on NBC's "Meet the Press."

"So what is your magic light sword in the primary becomes an anchor around your neck in the general," he continued.

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Republican candidates across the country are attempting to appeal to Trump supporters by seeking to closely align themselves with the president and his agenda.

Georgia Secretary of State Brian Kemp (R), whose campaign promoted Trump's hard-line immigration policies, won the Republican nomination for governor in late July. He won late endorsements from President Trump Donald John TrumpSteele Dossier sub-source was subject of FBI counterintelligence probe Pelosi slams Trump executive order on pre-existing conditions: It 'isn't worth the paper it's signed on' Trump 'no longer angry' at Romney because of Supreme Court stance MORE and Vice President Pence.

Still, losses from other Trump-backed candidates like Pennsylvania Republican state Rep. Rick Saccone, and Alabama Republicans Luther Strange Luther Johnson StrangeSessions hits back at Trump days ahead of Alabama Senate runoff The biggest political upsets of the decade State 'certificate of need' laws need to go MORE and Roy Moore Roy Stewart MooreRoy Moore sues Alabama over COVID-19 restrictions Vulnerable Senate Democrat urges unity: 'Not about what side of the aisle we're on' Sessions hits back at Trump days ahead of Alabama Senate runoff MORE, suggest that platforms that align with the president and his policies aren't fail-proof.

Murphy said he is wary of a strategy in which Republicans seek to tie themselves to the president, but noted Republican politics are now "all Trump all the time."

"It’s like the Stalin trials now," he said, seemingly referring to the Moscow trials against opponents of former Soviet dictator Joseph Stalin. "If you wore the collectivist tie, you're out of order."

"It is the new reality of the Republican primary," Murphy said.

WATCH: GOP strategist Mike Murphy tracks President Trump’s influence over Republican primaries.@murphymike: Republican politics are now "all Trump all the time," and it can be an "anchor" in a general election. #IfItsSunday pic.twitter.com/RGI54JAcEq — Meet the Press (@MeetThePress) August 5, 2018

While Trump has record approval ratings among Republicans, his approval rating overall has wavered since taking office, according to Gallup polling data.