Xbox Live Arcade creator Greg Canessa strongly believes Microsoft should bring back XBLA for Xbox One.

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In the latest episode of IGN Unfiltered debuting tomorrow, Canessa discussed the value of XBLA and why it should make a return. "First of all, bring back the brand," he said. "I think that is probably the most financially, commercially successful brand—at least in the last ten years of consoles—that has been decommissioned," he added, calling it "a multi-hundred-million-dollar brand with tons of equity amongst 50 million gamers."Canessa went on to express his bewilderment in why there isn't a dedicated XBLA destination in the Xbox One dashboard, saying it would be "easily fixable." He also spoke to the value of curation, offering a demo with every game, and having a specific destination where it would be easy to discover and spotlight new games, urging Microsoft to bring back Summer of Arcade and XBLA Wednesdays.That said, Canessa made it clear he's simply offering "constructive feedback," as he believes Phil Spencer and the rest of the Xbox team is "doing a phenomenal job on Xbox One." He noted that the team is on the right track, but "could make some very easy decisions and bring back a brand that gives a point of real differentiation versus their competitors in the console space."The XBLA creator believes the brand would serve as a "huge point of distinction" and "help balance out the advantage that Sony has right now," especially in the indie space . With the recent addition of backwards compatibility, Canessa also sees the return of XBLA as a great opportunity to bring back a number of beloved Xbox 360 titles to the Xbox One audience.For more on Xbox Live Arcade and its creator's thoughts on the beloved brand, be sure to check out our full interview with Greg Canessa when the next episode of IGN Unfiltered goes live tomorrow.

Alex Osborn is a freelance writer for IGN. You can follow him on Twitter and subscribe to him on YouTube