DETROIT, MI - Toyota Motor North America and technology giant Microsoft are partnering to launch Toyota Connected, a company that specializes in compiling and managing data while keeping it as a background feature for consumers.

The new company will be a data science hub for Japanese automaker's global operations.

It will use Microsoft's Azure cloud technology to make intuitive services and to help humanize the driving experience, the company said Monday.

"Toyota Connected will help free our customers from the tyranny of technology," Zack Hicks, CEO of Toyota Connected and chief information officer at Toyota Motor North America, said in a release. "It will make lives easier and help us to return to our humanity."

It will do so by using telematics services that can learn users' habits and preferences, Hicks added.

Toyota Connected will also be able to launch use-base insurance pricing models that correlate with driving patterns. And It will leverage connected vehicle technology to share road conditions and traffic information from car to car.

The company said it will support a broad range of consumer-, business- and government- facing initiatives.

Toyota Connected is based in Plano, Texas where Toyota also has its North American headquarters.

David Muller is the automotive and business reporter for MLive Media Group in Detroit. Email him at dmuller@mlive.com, follow him on Twitter or find him on Facebook.