A kolache sounds pretty good right now. And a free one even better.

On March 1, local kolache shops plan to get in the spirit of launching a new culinary holiday, National Kolache Day. Houston Mayor Sylvester Turner signed a proclamation to declare Houston Kolache Day on March 1, thanks to Koala Kolache, a bake shop in Cypress.

"Once I realized that National Kolache Day didn't yet exist, I wanted my city, Houston, to be the city to proclaim the holiday because of the large Czech community and diversity in Texas," said Vatsana Souvannavog, the owner of Koala Kolache. "I am thrilled the mayor proclaimed the holiday for the city. This moment is so much bigger than us. This is for all Texans, all kolache shops in Texas and all over the country. Kolaches have always been the underdog in the pastry world, and National Kolache Day will pave the way for this overlooked pastry to gain its much-deserved recognition."

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On March 1 Koala Kolache, 14502 Spring Cypress Road, will give away one free kolache per customer while supplies last. Additionally it is offering a year of free kolaches to one winner participating in its campaign to mark National Kolache Day by posting a picture using the tag @KoalaKolache and #NationalKolacheDay.

Also on March 1, Kolache Shoppe at 3945 Richmond will give out one free kolache per person (selected flavors) and a $5 gift card to use on next visit by posting a photo of Kolache Shoppe on Instagram, Facebook or Twitter and showing the cashier. Kolache Shoppe also is debuting two new Rodeo-inspired flavors on March 1: drunken pecan (made with Blue Heron Farm bourbon cajeta, cream cheese and toasted Texas pecans), and a savory kolache made with Pinkerton's BBQ brisket, egg, and cheese. These will be available Thursday through Saturday during the duration of the Rodeo.

Kolache Factory stores throughout Houston also will give out one free fruit kolache on March 1: just mention National Kolache Day.

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See NationalKolacheDay.com for other local Kolache Day specials.