Cryptocurrency investors demand more. Period.

Compared to investors that engage in more traditional investment vehicles, cryptocurrency investors seem to demand more of everything — from higher returns on their investments to higher update and announcement frequencies in the case of coins or tokens that are represented by a specific company.

Broadly speaking, I feel that this demanding culture in the cryptocurrency sphere originates from a combination of inherently different investor demographics and the nature of cryptocurrencies itself.

Cryptocurrency Investor Demographics

It’s fair to say that a sizeable bulk of cryptocurrency investors do not actually possess much in the way of traditional investment experience. While traditional vehicles are, by their very nature, more exclusive to those that are generally deemed worthy to make such investments by the current financial establishment in accordance to their age, identity, and the size of their bank accounts, cryptocurrencies are far less regulated and are open to literally anyone who has access to the internet. So while traditional investors are used to waiting for their updates, be it monthly or even quarterly as per the accepted status quo in those vehicles, cryptocurrency investors are not.

Also, given the inherently technological nature of cryptocurrencies, those interested in investing in this particular investment vehicle would naturally be more involved in technology. Technology is great, but it also goes a long way in helping to create a culture of instant gratification and results.

If I don’t know something, I don’t need to go to a library to find a book on the subject in order to read up on it. All I need to do is “Google” it. Not only do I get results instantly, I will also probably also get a more accurate, comprehensive, and updated answer for most common questions.

If I want to converse with a friend, I no longer need to write him a snail mail, or even wait for him to get home before calling him on his home phone. All I need to do is pick up my mobile phone and call him on his mobile phone. Instantly, I’ll get to speak to him (of course, only if he wishes to speak to me as well).

As technology successfully advances, the patience of those actively engaging it and improving their lives through use of it decreases. Since, as described above, this is the same demographic that is likely to be getting involved in cryptocurrencies in the first place, it’s not surprising that these investors would also expect instant and frequent official updates especially whenever they demand it.

The Nature Of Cryptocurrencies

Cryptocurrencies are extremely volatile, and prices swing to far greater degrees than traditional investment vehicles. It is this precise volatility, however, that provides the opportunity for cryptocurrency investors to make a decent return on their investment in a short space of time. Given this volatility, it seems to make sense that investors would expect updates and announcements more frequently — since updates and announcements are, coupled with the volatility, perceived to potentially pump the price of a coin or token in the short term.

In reality, however, very few updates and announcements actually do cause price pumps. In fact, a good number even cause significant dips — these of which might even be updates or announcements that one would reasonably expect a pump for. It is also a common misconception that frequent regular updates will definitely lead to higher baseline prices for the relevant tokens or coins and even help to “stem the bleed” when the price of a cryptocurrency is actively plunging.

When investors get more and more stressed while losing money and are, oddly enough, devoid of the mental resilience to accept losses when the volatility isn’t going the way they expect (both long term and short term), they start to demand far more updates from the team. It seems that these demands serve as an outlet for their stress and a way to blame someone else for the fact that they’re losing money. This is the reason why even though some cryptocurrency investors may indeed have experience in traditional vehicles, those same investors would still demand more frequent updates from their cryptocurrency portfolios.

Interestingly enough, I’ve noticed that during a bull run, updates are demanded far less frequently by investors even if a team wasn’t providing that many to begin with.

So the question now is, should cryptocurrency companies provide frequent investor updates even if prices are not necessarily affected in a positive way?

For me, the answer to this question is still a resounding yes.

It doesn’t matter that the price of the tokens or coins involved are not pumped. It doesn’t even matter that despite frequent announcements and updates, the price of tokens and coins can still plunge into the murkiest depths during a merciless bear run.

Cryptocurrency companies need to show the world that they mean business, and this involves doing more than their traditional counterparts.

As it stands, the cryptocurrency sphere is fairly limited. While some are joining the movement, many are also leaving especially in the midst of prolonged bear markets. In the eyes of the general population, cryptocurrency investments are still seen as little more than gambling and a passing fad. We know that we are far more than this — and what better way to show it than to do more in the way of telling the world how active each of our individual cryptocurrency organisations are whilst progressing towards our goals.

It is with this conviction that I feel that updates and announcements by cryptocurrency companies should be made on a daily basis — or, at the very least, every two to three days. Bigger summary updates should also be made every week or two.

Some companies feel that they are exempt from such targets because they simply do not have updates to share as frequently as prescribed above. For such reasoning, I implore two considerations.

Firstly, there can always be updates given on the progress of current milestones that are being worked on. For instance, if a wallet is being developed, an update could involve something as simple as “we are still currently in the process of optimising the user interface on the home page”. A small update like that shows investors that that aspect of the project is still actively being worked on and hasn’t simply been abandoned. It also shows that the cryptocurrency company itself is still active as a whole — an important reassurance not to be taken for granted in the bloody battlefield where organisations in this sphere are going under nearly every single day.

Secondly, the internal pressure for updates could actually push a company to achieve more. Procrastination is part of human nature, and without deadlines, things simply do not get done as efficiently. Aiming for a new update everyday could motivate a company to do something worth updating their investors about more quickly — and this in turn could force progress for the company at a quicker rate than even they had initially intended.

What I would say, however, is that quality should not be compromised. Updates for the sake of updates are not necessarily a bad thing in itself (refer to the first consideration), but if the quality of the product truly (and I mean truly) starts to suffer because of the pressure for updates, then of course the updates should take a back seat.

Cashaa

Cashaa is an ambitious blockchain company that seeks to redefine banking through blockchain technology. As a natural leader in this space, the Cashaa team constantly raises the bar and sets the standard for other cryptocurrency companies to emulate.

This is also true with regard to providing updates to Cashaa token (CAS token) holders. Updates and announcements for Cashaa are provided on an almost daily basis through its official social media accounts and the official Cashaa telegram news channel. As if this wasn’t enough, the Cashaa team has also recently released two more videos in the space of a few days dedicated to disseminating even more information to CAS token holders.

The first is an update by the leadership team and can be viewed here:

The second is an FAQ, the questions of which are answered by none other than the CEO of Cashaa himself. It can be viewed here:

As can be clearly seen, the frequency and quality of Cashaa’s investor updates set it apart from the rest of the herd. Through these frequent, high-quality updates, CAS token holders are assured of the progress that Cashaa is making as a leading financial entity.

Other companies that provide extremely frequent updates include KitToken, Stellargold, and Hedera Hashgraph.

Summary

While I feel that cryptocurrency investors should indeed learn to be more patient, there is an argument for cryptocurrency companies to provide more frequent updates to their investors as compared to their traditional counterparts.