I spoke with the person at the Peng! Collective who’s behind all of this. Her name – although I’m fairly sure it’s not her real one – is Ada Stolz. She’s been working on this since January, and told me she was motivated because she was repeatedly told by women and transgender activists and journalists that every time they get online to try to change something, they get targeted by trolls, and it’s stopping them from coming forward. "It inspired me to do something that was more edgy and playful than 'don’t say mean things to us'. For every troll that rethinks his behaviour after reading a news article about how someone suffered because of online abuse, there are probably a dozen who get excited by their power. So how do we turn it around on them?"