The Dallas Fuel shook things up with their ticket pricing for their remaining 2020 homestands.

They announced it Friday on Twitter using the face of Overwatch, Jeff Kaplan.

The tweet includes a video mash-up of the Overwatch game director and Blizzard Entertainment Vice President wearing a plethora of different shirts. But the real color from the video is that the clips of Kaplan talking add up to ticket prices dropping and the addition of single day purchases.

❗️This is Jeff from the Overwatch team with a Dallas Fuel update.❗️



Drops Monday.

➡️https://t.co/urlnI2viLR pic.twitter.com/XH3HgmBMVA — Dallas Fuel (@DallasFuel) February 28, 2020

The Fuel were already confident in the success of the previous homestands, Envy Gaming president Geoff Moore said in a phone interview on Friday. But they also encouraged feedback.

Fans were pleased with the event the Fuel hosted in 2019 at Allen Events Center, Moore said. But Moore also said going from one event last season to five in 2020 called for adjustments.

“That changes the supply and demand equation and I didn’t really account for that in the pricing for 2020,” Moore said. “I was thinking on qualitative terms, rather than quantitative. As we sell for 2020, the reality is that fans look at their budgets and the feedback they’ve had to make choices about which events we pick, but the premium pricing makes us make choices. And they wanted to attend more events.”

As an example, the priciest weekend price was set at $295. That dropped nearly 33% to $199. The cheapest weekend prices went from $65 to $39. Single-day tickets are now also available for as low as $19.

Fans who already purchased tickets before the change aren’t screwed here. Envy CEO Mike Rufail had that answer or Twitter, too.

Anyone who has already purchased tickets will receive an automatic, digital refund for the difference. What can you do for us in return? Just get loud baby. #PlayWithFire — Mike Rufail (@hastr0) February 28, 2020

More than the feedback led to this decision. The Fuel’s season-opening homestand at Esports Stadium Arlington had a capacity of 2,000. The next two, starting with a homestand April 4-5 at Toyota Music Factory in Irving and followed by another from April 25-26 at Allen Event Center, can fit 3,500.

“The reason we went to five events was because the Overwatch weekends are great products and you want to get them in front of as many people as possible,” Moore said. “So we started getting feedback that pricing was a barrier to people going as many times as they want, and that’s not good. The way to grow your customer base is to expose it to as many people as possible. That’s why we rolled out the new pricing.”

Moore stressed that this process is still in its early stages. That’s the reason for five events in different areas around the metroplex. There’s a trial going on and Moore and Envy want to recognize the most efficient way to get their product to fans.

Introducing those without interest in Overwatch is a goal, too.

“We have anecdotal information from people who aren’t really into this world or this game, and that they come for their kids competing in a tournament or a different team,” Moore said. “But then they enter the arena and watch the Overwatch matches and they are blown away. This is the newest thing out there, and when you have that thing that is new and a great experience you have to get people to sample it.”

Consistent homestand success could be valuable for a Fuel team that strives to be a contender. The winning is still very much a process, but Moore said the goal of “excellence” hasn’t changed. The final two homestand venues of the year have not yet been announced.

Find more Fuel stories from The Dallas Morning News here.