Our story

“They picked on the wrong group.”

In August 2017, our independent, physician owned practice, Kids Plus Pediatrics, produced a 90-second PSA on the power of the HPV Vaccine as cancer prevention. One month later, we suffered a coordinated, week-long, global attack on our practice, our Facebook page, our Twitter feed, our Yelp reviews, and our Google ratings.

The turning point of the attack came on Day 4, when two groups of defenders — one from attendees at the American Academy of Pediatrics NCE, one from the ranks of Physician Moms Group — came to our aid and helped us fight back. It seems that, like all bullies, anti-vaxx bullies lose interest in punching people when they start getting punched back.

And so an idea was born: we would, as part of our ongoing efforts to inform, inspire, educate, prepare, and defend providers and practices like ours, create, organize, and unleash an online digital cavalry like the one that came to our aid.

Which leads us to this effort: the Shots Heard Round the World rapid-response network.