Together with my creative partner in crime, Stephen Wright , I set out to reinterpret six famous Western logos into Chinese characters. We followed the visual code of lines, curves, font style and colour to maintain the distinctive look and feel of the original typography.



The result is six Chinese logos that maintain the brands’ identities and should be recognisable even for non-Chinese readers.



All logos were made using the official Chinese name (where available) or the closest phonetic transcription.