When we think of a beverage, the first color that comes to our mind is black… Have we ever thought why is that? this is simply because Coke or the black color drink has become a part o our life. We at least drink a glass of coke every day without even realizing what we are drinking. This is not due to the awesome sales strategy, but due to the great taste and the refreshing feeling.

I tried to read a few articles to understand what made Coke so successful. But what i found on internet was common and similar. So i decided to keep my reasons unique as a huge Coke fan, i really know what makes coke a best seller amongst all.

1. A unique black color drink

Well who ever thought there would be a drink of black color with a refreshing taste with carbonated water. In olden days, the color that people remembered for beverages was red or may be orange. Who thought a black drink would be so tasty.

2. Prohibition of alcohol

In 1908, there was a wave when government imposed restrictions on alcohol. People who needed alcohol were deprived. Coke at that time served as a strong, non alcoholic drink with caffeine to rejuvenate drinkers. It clicked that time as the market for alcohol couldn’t find a better alternative that Coke.

3. Caffeine as its main content

It started off as drink with coca flavor, but later on in 1908, it was completely commercialized with only coca essence with main content as caffeine. Caffeine maintains its level in a body and once a body gets used to it, it is extremely difficult to avoid it. This eventually became the success factor of this drink as people got addicted to it.

4. As a party Drink

The personality of Coke has eventually evolved as a party drink. There can be no party without Coke. This is the personality of Coke now. In fact, there can be no event, gathering or even a tasty dinner without this drink. So people have now made it a part of their lives.

5. Aggressive marketing/selling worldwide

Recently the marketing chief of Coke said ‘There was a time when we thought o making Coke available at every doorstep, now we have reached a level where a baby when born drinks coke first.’

Ciao

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Posted in Business, Life

Tags: aggressive marketing, black color, black drink, caffeine, coca cola, coke, coke fan, coke is better, coke is the best drink, drink, non alcoholic, prohibition of alcohol, refreshing taste, sales strategy, strong, tasty dinner, What made Coke the best selling drink, why coke is best