Anyone in the market for a $460 ugly jacket that’s spray painted with hate? Diesel thinks you are. A black-satin bomber jacket, which was advertised on Instagram, has the anti-gay slur faggot written clear as day on the back.

According to HuffPo:

…the garment is part of the brand’s ‘Hate Couture’ collection, which sells clothes covered in provocative terms, in what it says is a bid to encourage customers to appropriate hateful comments. Launching the line last month, Diesel partnered with celebrities who have been vocal about the online abuse they suffered, including Nicki Minaj, Gucci Mane, Bella Thorne and Tommy Dorfman, who each chose a word to appear on an item of clothing in the range.

The reactions were swift and overall negative toward the risque release with one user questioning if the sobriety of Diesel, and the company was forced to respond. “Diesel strongly feels that bullying is one of the critical issues of our times. Bullying in all forms effects millions worldwide and we are committed to using our platform to raise awareness for this issue. Creating Hate Couture our aim has always been to disempower those that create the hate and manifest negativity. The company will donate a portion of sales from Hate Couture to the Ali Forney Centre, selected by Dorfman, whose “mission is to protect LGBTQ youths from the harms of homelessness and empower them with the tools needed to live independently.”