AS Roma is pleased to announce a new commercial partnership with KB88.com, a leading online betting brand.

KB88.com will become the club’s official regional betting partner, in an agreement that will see the club’s image and identity used as part of KB88.com’s promotions and services in Asia.

KB88.com is an online betting company, based in the Philippines, that enjoys great popularity throughout Asia. KB88.com sponsored a Premier League club in 2012 and currently has an agreement with Dutch side AFC Ajax.

The partnership will allow the Asian football fans to get closer to AS Roma, thanks to a range of activities and promotions provided by KB88.com. This partnership will also allow both parties to develop new opportunities in the Asian market.

“This is a new and important partnership in a fast-growing market like Asia, where we are expecting to see a lot of new opportunities in the coming years,” said Luca Danovaro, CMO of AS Roma. “KB88.com will be an ideal partner, one that has both popularity and experience in providing activities for the Asian public.”

KB88.com representative Ben Davies added: “Serie A is well-followed in Asia and AS Roma is an outstanding team. Through this partnership we are confident that our brand can reach new heights.”