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A new film promoting Derby to the rest of the world as a “classy city” has been released on YouTube.

The four-minute video has been uploaded by Marketing Derby and will be shown at various events attended by property professionals.

The aim is to encourage developers to invest in Derby, as well as to encourage people to visit the city.

The video, produced by South Normanton-based Purpose Media, begins with a birds-eye of the Cathedral Quarter, including the new 350-bed Cathedral Court student complex opposite Queen’s Leisure Centre.

It then features two tourists experiencing the city centre.

Derby has attracted £4bn of investment over the past ten years – and much of it is showcased in the video. Intu Derby, Riverlights, Derby Arena, Quad, Friar Gate Studios and the University of Derby’s “copper building” in Agard Street are among the featured developments.

While inside the Intu complex, one of the tourists – played by Esme Sears – tells viewers: “Hi guys. Look at all these lovely shops. Seriously, this is retail heaven.”

Earlier in the video, Esme was in Sadler Gate, where she takes to social media and posts: “Just arrived in GB’s official best high street…”

Derby’s rich heritage is also touched upon with footage of Derby’s Silk Mill and Derby Museum, which is home to a collection of Joseph Wright paintings.

Other beauty spots include the River Derwent, Derby Cathedral and Sadler Gate.

The two tourists are also seen visiting some of the city’s food and drink businesses. Oliver’s café, Revolution de Cuba, and The Greyhound pub are all featured.

John Starkie, head of video at Purpose Media, said he enjoyed putting the video together.

He said: “This was a fantastic project to work on. As a local company – and a Marketing Derby bondholder – we are fiercely proud of our Derbyshire roots, so we’re always up for doing anything we can to help put Derby on the map.

“The response to the film has been great so far. Although its primary purpose is to promote Derby to its own population, the fact that it has already had national exposure and is heading over to Cannes next year to help promote the city on a global stage is fantastic.

“It just goes to show that, in the age of social media, there are no barriers to your audience and if you are creative and think big, you can get your message out to the right people, wherever they are.”