The SEO Process

SEO has two main components – the on-page SEO and the off-page SEO. With on-page SEO, clients make changes to their own websites in order to make it more user and search engine friendly. In this component, you will have a website that is not just aesthetically appealing, but have clear navigation and keyword focused articles that are informative and engaging, luring visitors in. It should also incorporate appealing photos, graphics and video links that guide users on related content, allowing them to move from one page to the other seamlessly.

On the other hand, off-page SEO involves activities that you carry out on other websites besides your own, all with the goal generating more relevance to your own website. Such activities include creating backlinks from other authority sites in your niche, posting articles in article directories to point people to your website, creating link wheels, leveraging on social media platforms, and practically any other activities that you carry out with the aim of driving more traffic to your website and creating links pointing to your site. Singapore SEO helps your website rank high on the organic results of the search engines.