YouTube is by far the largest platform for online video viewership in the world. But frankly, it wouldn’t be anything without its creators. That’s why in a keynote today at Vidcon, the company announced a wide range of new tools for the people that upload videos to the platform, all in the hopes that it will allow them to be more… creative?

For the creative community, the keynote was largely a preview into the future, as YouTube Director of Product Management for Creators Matthew Glotzbach and VP of Engineering for Creators Oliver Heckmann showcased features that would mostly be considered “coming soon.”

That decision to preview upcoming changes was intentional, as YouTube creators have consistently asked for more transparency around upcoming changes to the platform. After all, even features that are considered good for the overall community can still be disruptive to their workflow if they aren’t ready for them.

At the keynote, which featured new YouTube boss Susan Wojcicki, the key themes were helping creators making videos more awesome, reach a wider audience, and grow their businesses.

Here’s a quick rundown of the new creator tools and how they’ll help: