The social media push comes about two years after the foundation's chair, Martin Nesbitt, told a group of civic leaders and elected officials that the city needed to get its house in order before the center is constructed. By deciding to place the center in the midst of a low-income, African-American community, the president and first lady wanted it to have an impact by bringing money and jobs. But with the world watching, Chicago needs to demonstrate it can fix its own problems, Nesbitt said at the time.