“We are deeply sorry for this incident and want to make sure you know that our business decisions are never made on the basis of race, religion, national origin, color, gender, age, or disability. Our specialized team is already investigating this matter to ensure Western Union Policies are fully adhered to by our independent agents,” the American finance services’ giant came out with a statement on Twitter.

The apology from the global company came after a video of the incident started to draw scathing reactions on the social networking site, with Twitter users calling out WU’s religious discriminatory policies.

“I have my passport, I have my Aadhaar. How can you do this,” Melanie Martin, also a member of All India Professionals’ Congress (AIPC), can be heard saying to the employee in the video.

Martin made public the details of the controversial exchange with the Western Union employee on Friday, the day when the incident took place.

“How can a bank refuse money transfer on the ground of religion? And the bank staff isn't fazed at all! This happened in the Gurgaon branch of Western Union. Action must be taken against this!” AIPC East Delhi reacted to the incident.