Time to have some fun! As discussed in a previous blog post, as part of a set of launch activities being planned to help provide a marketing splash for Drupal 8 when it launches, we’re developing a brand identity for the release. Today we’re excited to show some concepts and ask for feedback.

First, a note about the designer. After reviewing more than 20 creative portfolios and talking with 10 firms and freelancers, Mogdesign was chosen as the design firm. There were many qualified candidates and it was a difficult choice. Mogdesign, located in Slovakia, has deep roots in the Drupal community and does excellent design work. In fact, Mogdesign created a great brand identity for Drupal 7.

In the previous post we asked for input on what the logo should convey. Of course a logo can only communicate so much on its own, and accompanying content will do much of the heavy lifting when it comes to conveying messages. But it’s worth briefly revisiting some of the comments.

Several comments mentioned flexibility and simplicity, and that the brand needs to inspire confidence to audiences including the community, users including IT pros and marketing, and people who are new to Drupal. A few commenters noted the tone should not be too serious, but not too fun on the other side of the spectrum.

We invite you to review the concepts in the below slideshow and provide your feedback in the comments here on the post. We will leave these comments open for a week from today and then Dries will choose a direction and have final sign off on the finished logo. What are "concepts"? Concepts are visuals designed to help determine a direction. They are typically a single color (you will notice these are all the same blue), and may have additional color or other revisions before finalization. The goal will be for Dries to show the new logo during his keynote at DrupalCon Prague.

Thank you for your input and helping with the process!

Update 1: The slideshow is below. If you have trouble accessing, here is a direct link to Photosnack, where the slideshow is hosted.

Update 2: Some have noted the relationship of the Drupal wordmark to some of the logo concepts looks off in size and positioning. I wanted to note for the record that this was not the designer's doing or intent. I tried to emphasize the logo to make them larger for easier review, particularly on mobile devices. In hindsight, that was probably a bad idea. The positioning of the concepts is not meant to show what the relationship of the wordmark to the final logo would be, but only to show how the shapes look together. Hopefully you are able to get a sense of that. And thank you for all the thoughtful comments. Great stuff.