Rivalry confirmed: SMU places billboard a mile from UH campus

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Not a rivalry, huh?

For years the University of Houston and SMU, which compete in the American Athletic Conference, have downplayed any suggestion that there is a rivalry brewing on the football field.

As part of a statewide branding campaign, SMU has placed a billboard directly in UH's backyard.

The billboard is located off Interstate 45, about a mile from the UH campus. The sign promotes the school's athletic website SMUMustangs.com with the slogan "World Changers Shaped Here," and features an image of a football player.

As one of the major freeways in Texas' largest city and a hotbed for high school football talent, it's likely SMU is using the billboard as a recruiting tool.

By the way, UH won this year's meeting 35-22 at TDECU Stadium.