The group points out that Food Standards define milk as "the mammary secretion of milking animals". If they want us to drink more of it they'd better stop calling it that: who wants a secretion on their breakfast?

"Milk" is a lovely Anglo-Saxon word, rich in metaphor. Dairy Connect is welcome to their literal definition, but milk's associations belong to language and culture, not a lobby group.

They're trying to claim milk as a brand, but the word belongs to us all, to use as we please.

Next they'll want a trademark on it, for use only on authorised secretions.

Milk can mean something with the texture or appearance of milk. Lots of soy and nut milks have that. Plus, people use them in the same way.