In a way, however, it’s the smaller features that make the One X so impressive – it runs the latest version of Google’s operating system, called Ice Cream Sandwich, but it’s been enhanced by HTC’s newly streamlined Sense interface. So Google offers users the chance to reject an incoming phone call and simultaneously send a text message saying ‘I’ll call you right back’. HTC adds an automatic reminder to actually do so. Users who also purchase the driving kit will find that the phone is the best satnav they’re likely to have used, thanks to big on screen buttons and live traffic information. Again, not innovative but beautifully done.