The first part is here.

The second part is here.

Now we come to last, but not the least reason stopping customized content from reaching mass adoption.

3. The Absence of a Single Expressive Microcontent Marketplace

If you want to buy blog themes and templates, you go to Themeforest.

If you want to pay someone to edit or touch up a photo, you go to UpWork or browse Deviant Art.

But where do you go if you want a sticker or GIF customized on-the-go?

As it turns out, nowhere. There is no single, centralized marketplace for developers, agencies, consumers and businesses that work with (or use) expressive microcontent.

This is unfortunate, because delegating simple customization jobs to freelancers is inexpensive and fast. The same actions that take a mobile user minutes and hours may take seconds for an advanced freelancer to complete. Using freelancers could help organizations and individuals get the microcontent they need to enrich their content while saving them time and money.

The first problem is that as of right now, the offers on the market are fragmented. The second problem is that ordering custom content tends to be a complex process that doesn’t align with the “on-the-go” nature of expressive microcontent.

Yes, many businesses and individuals would be happy to pay for customized content. But without a single, reliable, intuitive marketplace for content customization services, they don’t have a convenient way to do so.

And that’s the third (and final) thing that’s stopping personalized, expressive microcontent from reaching mass adoption. The lack of a centralized marketplace.

Now let’s recap by going over the 3 things putting a gap between the demand and supply for custom visual microcontent:

The relative difficulty of creating custom content on mobile devices. Mobile devices don’t make it easy to customize images and videos for technical reasons. The novelty of content customization and users’ low levels of sophistication. Most people don’t know how to (or don’t want to) edit their own GIFs, stickers and emojis. There is no centralized marketplace for content customization consumers and creators.

Some (if not all) of these problems could be mitigated by supply-side tools for creating and distributing custom content. Unfortunately, the designers, developers and agencies working with microcontent aren’t organized.

Moreover, content creators often lack the GPU necessary to work with microcontent consumed via HD, VR, 3D, and other new-wave technologies. This limits the number of suppliers in the niche.

The silver lining is that things look like they’re about to change. Mobigraph — the same company that made the 2 content customization apps that have 650,000 users — is creating a blockchain protocol that aims to disrupt the expressive microcontent space by:

Giving users a single marketplace for content and content customization services Paying users and render farmers to “borrow” their processing power and redistribute it to content creators

The project’s goal is to add value to the multibillion microcontent industry by facilitating customization and trading. To learn more about the project, called PEP Network, download their whitepaper here — and learn how you can make more money (or get better content) via the blockchain.