According to the developer, the game is the tale of a plucky bunch of moderately terrible people trying to escape from a lifetime of cheerful denial in the city of Wellington Wells. In this alternate England, conformity is key. You have to fight or blend in with the drug-using inhabitants to survive.

There are these moments that are memorable, very funny, and super weird and we're really excited to show you all. But we felt that the first two hours of Arthur's story just didn't live up to those moments, meaning that the game didn't start as well as it should. So we went back to the drawing board and made a couple of big decisions: we brought forward a number of story moments, to get into the action faster, and also rebuilt the whole first island for Arthur.

The video gives players a glimpse at the second playable character known as Sally. Compulsion Games also announced that the title is "content complete", meaning that they now have to polish the game until it's ready. However, certain aspects of the game didn't live up to expectations to the game maker has decided to push it back a little further to iron out the story problems. In a statement issued to the press, Sam Abbott, Producer for We Happy Few, said the following.

Due to this We Happy Few will now release in Summer 2018 for Xbox One, PC, and PlayStation 4. The game started off as a crowdfunded project but the developer eventually decided to team up with Gearbox Publishing to increase the scope of the project. This means that We Happy Few will include a full-length story campaign, three playable characters, and hundreds of unique encounters. Hopefully it'll live up to expectations.

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