Planned Parenthood's political arm is turning its attention to Iowa with a new TV ad blasting Republican Senate candidate Joni Ernst.

ADVERTISEMENT

Planned Parenthood Votes announced Tuesday that it will spend $450,000 on its first Iowa TV buy highlighting Ernst's positions on birth control and abortion.

In the 30-second spot, set to air in the Des Moines market, women around a kitchen table criticize Ernst on a slew of women's health issues.

"I had no idea her record was this bad. Joni Ernst thinks my boss should have control over whether I get birth control? … Bottom line, Joni Ernst just does not trust women," individual women say in turn.

Ernst, a member of the Iowa state Senate, is running neck-and-neck against Rep. Bruce Braley Bruce Lowell BraleyThe Memo: Trump attacks on Harris risk backfiring 2020 caucuses pose biggest challenge yet for Iowa's top pollster OPINION | Tax reform, not Trump-McConnell feuds, will make 2018 a win for GOP MORE (D-Iowa) for the seat being vacated by retiring Sen. Tom Harkin Thomas (Tom) Richard HarkinThe Memo: Trump attacks on Harris risk backfiring Ernst challenges Greenfield to six debates in Iowa Senate race Biden unveils disability rights plan: 'Your voices must be heard' MORE (D-Iowa). A new poll out Wednesday morning gave her a 6-point edge.

Planned Parenthood hopes that highlighting Ernst's opposition to abortion rights and support for the Supreme Court's Hobby Lobby decision will boost Braley in November.

Its first ads of the cycle blasted Republican Senate candidates Cory Gardner Cory Scott GardnerJeff Flake: Republicans 'should hold the same position' on SCOTUS vacancy as 2016 Momentum growing among Republicans for Supreme Court vote before Election Day Gardner on court vacancy: Country needs to mourn Ginsburg 'before the politics begin' MORE and Thom Tillis, who are running against Sens. Mark Udall Mark Emery UdallThe 10 Senate seats most likely to flip Democratic presidential race comes into sharp focus Democrats will win back the Senate majority in 2020, all thanks to President Trump MORE (D-Colo.) and Kay Hagan Kay Ruthven HaganThe Hill's Campaign Report: Democratic Unity Taskforce unveils party platform recommendations Democrats awash with cash in battle for Senate The Hill's Campaign Report: Trump's job approval erodes among groups that powered his 2016 victory MORE (D-N.C.).