On This Day

Monday 3rd March 1958

62 years ago

The first Subaru, the Subaru 360 was launched. At that time, Japanese automobile manufacturers were working on developing small cars according to a plan calling for the production of a "people's car" as advocated by Japan's Ministry of International Trade and Industry. The Subaru 360 was developed in line with this concept. In those days, passenger cars were too expensive to be within the reach of most people. Building a small, affordable car that could perform well proved to be technologically tough, and many manufacturers were reluctant to tackle the problem. However, with its roots in aircraft manufacturing, the Company took up the challenge backed by its pride and prodigious technological strength. It beat the other manufacturers in developing a four-passenger, four-wheel minicar, the Subaru 360, which became a milestone in the history of Japan's automobile industry. Because of its ladybug shape, the Subaru 360 was affectionately referred to as the Ladybird. For 11 years after its debut, the Subaru 360 enjoyed tremendous popularity. It finally went out of production in May 1970.