You know those cylindrical canisters that Pringles come in? The ones that always seem like such a hassle because you can’t get more than a handful of chips every time you push your hand down the tube?

That’s exactly what the Bloom Chips packaging concept looks like, except that it comes with a very smart and useful feature: it’s also a serving bowl. Bloom Chips stretches from a canister to a bowl in seconds once the paper sleeve that keeps it closed is removed. Ingenious, right?

The designers behind the Bloom Chips are Kwon Do-hyuk, Kim Seok-woo, Seo Dong-Han, In Sung-hoonm, and Lee Bum-ho. The design was so clever that the concept won them a Red Dot Design Award.

[via FastCo.Design via Gizmodo]