Once your nonprofit’s fantastic marketing strategy is in place, you can start considering automation software to make the process more effective and efficient.

A lot goes into planning a successful event. You need to plan out the activities that your attendees will participate in, consider the venue capacity and food quantities necessary, the goals you want to achieve, and more.

Maybe you’re building your event based off of another that inspired you. Or maybe you’re starting from scratch. No matter what the case, make sure you make the event your own.

The emergence of new technology has been incredibly helpful for the event planning process. In particular, software automation has helped organizations better market and manage their events.

Some of the ways software automation has helped change the game when it comes to planning an event include:

1. Triggering email series for event promotion.

2. Blasting out social media messages.

3. Segmenting groups for targeted marketing.

4. A/B testing to find better outreach strategies.

5. Collecting and storing registration information.



As a nonprofit, it’s important to understand how marketing automation will help you plan your next event and fit in with the rest of your organization’s strategy.

Let’s dive a little deeper into software automation and how your organization can use it to boost your event marketing!

