The idea of lifestyle is the sum of culture, identity, and means.But lifestyle is also a powerful tool for connecting with your customers in a way that resonates with who they are as people.

Why You Should Care About Your Audiences Lifestyles

Remember this fact:People are attracted to things that reinforce their lifestyle or the lifestyle they want.Thus you are given an opportunity to create an emotional connection with your audience that transcends your individual products but encompasses the entire "vision" of your brand. You are selling a vision of what it's like to experience the items in your shop; this resonates with people.This becomes especially relevant when you sell something common on Etsy. People will and do compare your ceramic gnomes to those sold by other sellers and the right lifestyle could be the thing that pushes them over the edge to purchase your product versus someone else's.

How To Define The Lifestyle Of Your Audience

Defining and figuring out the lifestyle of your audience is the starting point for recreating that lifestyle on your Shop.I have a few thoughts on this.First, this process is inherently about generalizing groups of people and the things they like. You're going to be wrong a lot. The point is that this isn't something you should expect to get right the first time or in 1000 iterations; people are unique and not easily categorized.Second, there's the odd concern that generalizing people automatically makes you a bigot or a racist and you shouldn't do that.It goes without saying: don't be an awful person. But realize that you, as a consumer, are plugged into a data-centric algorithm that tracks everything you like and every interest you have. Your interests on Facebook are mined for ad targeting. Your Gmail account shows ads based on the subject line you're looking at.To the faceless machine of the marketing gods you are another thing to be categorized into a, well, category that makes it easy for sales to happen based on spreadsheets.There's no reason you shouldn't be doing the same thing.There's different approaches for defining audiences, but my process loosely goes something like this: