If you'd made it through the itchy days of Movember, negotiated the bristly month of Decembeard and then braved the hirsute one-two of Janu-hairy and Febru-hairy, you'd be forgiven for thinking that it's time to reach for the razor.

But hold on! Lower your clippers and listen up. For there's a new hairy awareness campaign on the scene, and its name is 'The Sides of March'.

A commendably inventive play on the Ides of March - the day upon which Julius Caesar was said to have been assassinated - this new campaign aims to destigmatise the male mental health crisis by utilising a distinctly un-chic form of facial hair: the sideburns.