Here’s a new twist

SUBJECT: Hi, Bart! We found new Tiny House Storage and Tiny House Pins and boards for you!

(Day 9, 2:05 a.m.)

First I’ve got to say something about the timing of this and the three previous messages. They all arrived at the same moment in the middle of the night.

I can understand wanting a message to be at top of my inbox in the morning. But four before the coffee kicks? Risky. Makes me think there must have been a glitch in the system, especially considering the seven previous days of silence. Anyway:

See Live Email Via Really Good Emails

This is the pivot I was expecting earlier — content curated to one of my other interests. Lots of interesting tiny homes stuff here.

Speaking of small, I like how this email is a microcosm of the site with both pins and boards. It also shows me what the future of my boards could be like.

This design conveys a lot of options without being crowded or confused. Essentially, it’s the body template from before (with a CTA), followed by a module for featuring boards (with a second CTA).

I like how the featured boards are divided into a main image and three smaller ones. Reminds me of the Martha Stewart color swatches you can take home from the hardware store. (Wow, home decor really is my thing. Pinterest might know me better than I know myself!)

Oh, and they used my name for the first time in the subject line. Gives me that warm, fuzzy feeling.