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The historic home of Cardiff rugby will revert to being known as Cardiff Arms Park next season, as the naming rights deal with BT Sport comes to an end.

For the past three years, the ground’s official title has been the BT Sports Cardiff Arms Park.

That was part of a multi-million pound agreement between the broadcasters and Pro Rugby Wales.

The deal saw BT Sport becoming shirt sponsors for the Scarlets, Ospreys and the Dragons, while also having their name attached to the Arms Park.

It was a ground-breaking arrangement and a first for Welsh rugby.

The renaming of the Arms Park followed in the wake of a long list of stadium sponsorship packages in various sports.

In rugby, you had the Aviva Stadium, Allianz Park and the AJ Bell Stadium – the homes of Ireland, Saracens and Sale respectively - while in football there were likes of Arsenal’s Emirates Stadium, Manchester City’s Etihad Stadium, Bolton’s Reebok Stadium and Leicester’s King Power Stadium.

(Image: Huw Evans Picture Agency Ltd)

But now the three-year BT deal has come to an end.

They will no longer be ground sponsors for the Blues or the main shirt sponsors for the other three regions.

The Blues are now looking to secure one-year naming rights deals for the two stands at the Arms Park.

And they are in dialogue with interests parties about naming rights for the proposed new stadium which they hope to see built on the site.