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Kia Motors targets to sell 3.17 million vehicles worldwide in 2017. The current ambition is slightly up from the units sold vehicles in 2016, when the automotive manufacturer sold 3.02 million cars, but missed the missed sales targets for the year of 3.12 million vehicles.

Hyundai Motor Co and its affiliate Kia Motors Corp are bracing for another challenging year after missing their sales targets for a second straight year on lackluster performances in China, USA and other key markets. The both automotive brands, which together form the world’s fifth-largest auto maker by sales, released also their combined sales target for this year at 8.25 million cars (5.08 million cars for Hyunday and 3.17 million cars for Kia), up 1.5% from a 2016 target of 8.13 million.

The companies will launch more than 10 new or revamped cars every year to meet changing consumer tastes. Senior executives at Kia warned of challenging market conditions in 2017. They anticipate other automakers will compete heavily on price.

In 2016, the Korean auto group has reported sluggish sales in China—Hyundai’s largest market—as local manufacturers, armed with cheaper but improved models, rapidly gained ground against foreign brands.