MONTREAL, QC – Canadiens forward Tomas Plekanec today unveiled a new line of turtlenecks that he says will "revolutionize hockey comfort and style".

The turtlenecks, which have been endorsed by Diane Keaton, come with several features that the forward hopes will encourage young players to embrace the brand.

"I've never completely gotten the level of performance that I expected from the turtlenecks I've worn in my career," he said. "Some are itchy, others have poor sweat wicking ability, and none of them have been championed quite so publicly by movie stars."

"But that's all changing now, and it's an exciting time to be a turtleneck wearer."

The street version of the garment was worn by Keaton during her appearance at the Toronto International Film Festival last week, but the hockey version will be considerably lighter and more comfortable for use under equipment.

"We wanted to give fans something to look and feel good while watching games, and then continue that level of high fashion when they step into their skates."

After months of waiting, fans were seen lining up outside Plekanec's store – TP – as early as 5:30am this morning.

The turtlenecks start at $150 each and will also be available from the Montreal Canadiens online store.

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