The video below is pretty graphic.

GoDaddy CEO Bob Parsons is taking a lot of heat for the video, which details his recent elephant hunt. However, the CEO originally tried to frame the hunt as almost a "humanitarian" expedition. Many disagree.

From GOOD:

In the middle of the night, Parsons, along with his African guides, ambush and shoot what Parsons calls a "problem elephant": "[Zimbabweans] have very little," says Parsons. "Many die each year from starvation and one of the problems they have is the elephants, of which there are thousands and thousands, that trash many of their fields destroying the crops."

Then the video gets really graphic, as Parsons records villagers who come out in the early morning to slaughter the dead animal, stripping it of its flesh. Oddly enough, this part, which is set to AC/DC's "Hell's Bells," is almost a shameless plug for the company, zooming in at one point on the company's logo.

Whether or not Parsons' point is right (that the villagers could really use the meat and protein) hasn't really been contested, but the manner in which he presented the whole endeavor seems a bit odd to many.

PETA has launched a campaign urging people to join them in closing their GoDaddy.com account and e-mailing Parsons to express their outrage.

Parsons provided an explanation of the video, but what do you think? Is it inappropriate? Share your thoughts in the comments.

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