For ARCore, on the other hand, there are fewer AR apps because it’s a bit younger.

The first ARCore-based application allowed users to see virtual atom models in a real-world space. In August, for presentation purposes, Google showed an augmented reality app called Oz. It was a simple ARCore-based application that could virtually place various animated characters into the physical world using a smartphone-based camera.

After abandoning the Tango platform, ARCore became a Google’s answer to ARKit. In this article, we will consider the main benefits and limitations of each solution for the creation of augmented reality applications.

AR apps: use cases

There are numerous use cases for augmented reality apps, but we will cover the top five of them to show you a real potential of the AR technology.

Virtual shopping

Various retailers with either offline or online stores utilize augmented reality to form a unique shopping AR experience.

Harley-Davidson built an augmented reality application for iPad that allows users to virtually change different bike design options to create their own exterior.

E-commerce retailers can use augmented reality for building three-dimensional shops that would virtually replicate the shopping experience of offline stores.

Letting users try a product in augmented reality before purchasing increases satisfaction as well as both brand loyalty and awareness.