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The Alberta government has ramped up its call for a national pipeline plan by placing full-page newspaper advertisements across the country.

The ads — running in national and provincial publications — highlight the daily $40-million hit to Canada’s coffers thanks to the delay of Trans Mountain pipeline expansion.

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A recent court decision nixed the project, citing a lack of Indigenous consultation and a flawed National Energy Board review.

If Ottawa doesn’t act, the ad reads, this country could face “big losses.”

“Until (Trans Mountain is) built, Canada is forced to ship oil by more expensive, more environmentally damaging means — and to sell Canadian oil to America at a discount,” it says.

That’s a similar line used by Premier Rachel Notley’s government earlier this year when the Trans Mountain expansion project faced increasing opposition from B.C.

It also builds on previous phone and online surveys through the province’s Keep Canada Working campaign, which is directly aimed at building public pressure on Ottawa to get the Trans Mountain expansion underway.