Tesla Interest Soaring Online

April 29th, 2019 by Zachary Shahan

One of our writers, Vijay, recently passed along a link to Tesla.com’s Alexa ranking and analysis. Alexa ranks website traffic and shares other interesting details about websites for people who care about that kind of thing. What was striking right after opening the page was the graph showing Tesla.com’s traffic trend (relative to other websites) over the past year.

For a moment consider that the low part of that traffic graph was when Tesla Model 3 production was ramping up fast and the car was crushing sales records — it was the #1 top selling car by revenue in the second half of 2018 in the USA, and the #1 top selling car from an American car company. With that in mind, it’s pretty wild to see how much Tesla’s website traffic has spiked in the past couple of months.

Yes, a big portion of that must have been due to the Model Y reveal. But the traffic has grown significantly even since then.

Another factor may be the $35,000 Model 3 (note that the base version available on the internet is now $39,500, but you can still order a $35,000 Model 3 by going into a Tesla store or calling Tesla). Interest in Tesla may have spiked as more people got word that there was an “affordable” Tesla on the market. Whether they had long been waiting for this car or just found out about it, that probably combined with the Y effect to shoot Tesla.com traffic toward the sky.

I figured I’d check this trend via another site as well, Google Trends.

Before checking out the next chart, though, note that it is a different beast. It’s not a simple graph of website traffic relative to other websites. The comparison is for a search term and it is basically competing against itself. Well, I’ll just quote Google:

“Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term.”

Got it? Here’s the graph for the search term “tesla” over the past year:

As you can see, Alexa’s graph was no fluke. Interest in Tesla has been spiking.

Other than the Model Y and Model 3 price cuts, other potential causes of more traffic and more search interest could be:

Tesla Autonomy Day

Tesla’s quarterly report and conference call

Tesla Sentry Mode

Tesla Dog Mode

Tesla’s constantly changing prices and options

CleanTechnica’s extensive, thorough, exhilarating, nail-biting analyses of various Tesla matters

a glitch in the simulation

Other options?









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