U3 won such impassioned support partly by listening to residents, but also by explaining how a taller, denser building could be good for the neighborhood. Along with plenty of ground-floor retail, developers plan 132 spacious, upscale apartments that will be targeted to professionals rather than students, which the neighborhood has in excess. In designing the building, the architects carefully articulated its massing to preserve views of Clark Park along Baltimore Avenue. It gently ascends from five stories on the park side, to eight along the avenue.