In recent years, New York City has seen a wave of restaurateurs introduce new and different Japanese concepts, from dining spots that offer special noodle soups and fried fare to one where patrons go fishing for their supper.

But nothing quite compares—in size and scope, at least—with Japan Village, which is set to open Nov. 24 in Industry City, the retail and office development in Brooklyn’s Sunset Park.

The 20,000-square-foot Japan Village project encompasses 11 food stalls, a full-scale restaurant and cocktail bar and a grocery store with its own butcher shop and tofu market. A liquor store with a separate entrance also is part of the complex.

True to the concept’s name, all of it is Japan-themed. The food stalls will offer Japanese specialties ranging from soba noodles to takoyaki (balls of cooked batter filled with morsels of octopus). The grocery store will sell fish and meat imported from Japan.

The complex, situated in Sunset Park’s Industry City, contains 11 food stalls, a full-scale restaurant and cocktail bar and a grocery store. Photo: Steve Remich for The Wall Street Journal

The idea, said Tony Yoshida, who owns and operates Japan Village with his son Takuya, is that the sum will be greater than the parts.

“I was thinking we need some type of culture center,” he said of the inspiration for the project.

Mr. Yoshida has been a pioneer in the city’s Japanese dining scene dating back a few decades. He opened a series of bars and restaurants, many concentrated in the East Village, including the still popular cocktail lounge Angel’s Share. (Some of Mr. Yoshida’s establishments have closed.) He also is behind Sunrise Mart, a mini-chain of Japanese grocery stories throughout the city.

An okonomiyaki, a Japanese savory pancake made with cabbage, flour, eggs and pork. Photo: Steve Remich for The Wall Street Journal

But Japan Village is a much larger endeavor, and its success hinges on the question: Are New Yorkers and tourists interested in an experience that many in the food world are likening to a Japanese version of Eataly, the Italian-themed dining and shopping complex with two locations in Manhattan?

The question of location also arises: Industry City isn’t situated in a prime Manhattan destination, like Eataly’s original Flatiron outpost, that can help draw the crowds needed to sustain such a large operation.

Plenty rides on those questions. The Yoshidas won’t specify the cost of the project, except to say it is in the millions of dollars. Nor would they provide financial details about their lease with Industry City, other than to note its 15-year term.

Industry City officials wouldn’t comment on the lease details, either, but said that annual retail rents in the complex average in the low-$30 per square-foot range.

While that is a fraction of what retailers pay in some parts of Manhattan, it still would put Japan Village’s yearly rent in the millions of dollars.

Industry City has said it has made a “significant investment” in developing the space for Japan Village, though they declined to provide specifics. For the complex, which is owned by a partnership that includes the private-investment firms Belvedere Capital and Angelo Gordon, and the real-estate company Jamestown, the Japanese concept is the latest effort to grow the 35-acre site into a thriving commercial “city.”

In addition to nearly a dozen food stalls, Japan Village will also feature one-of-a-kind offerings, including tofu prepared on site. Photo: Steve Remich for The Wall Street Journal

Industry City’s 450-plus office and retail tenants range from the Brooklyn Nets basketball team, which has office and practice facilities at the complex, to the boutique chocolatier Li-Lac Chocolates. Separate from Japan Village, the complex already boasts a 40,000-square-foot food hall, in addition to free-standing restaurants and an upscale kosher market.

Restaurant-industry professionals generally are bullish on Japan Village’s prospects, noting the growing demand for Japanese cuisine and products. But they also say that in a metropolitan region already teeming with Japanese culinary offerings, Japan Village must find ways to stand out.

Matcha-flavored Kit Kat at Sunrise Mart, a mini-chain of Japanese grocery stores operated by Tony Yoshida, whose much larger Japan Village concept will also carry specialty items. Photo: Steve Remich for The Wall Street Journal

“They have to make it more of an experience,” said Susan Robbins, a food and wine consultant who is a board director of the Gohan Society, an organization that promotes appreciation of Japan’s culinary heritage.

The Yoshidas say that is very much on their minds, adding that Japan Village will provide touches of authenticity, such as the carefully singed wooden awning at one of the food stalls that reflects a Japanese aesthetic, and one-of-a-kind offerings like tofu prepared on site.

As for the location, Industry City officials said the complex is within reach for many Brooklyn residents and just a short subway ride from parts of Manhattan. It also is right off the Brooklyn-Queens Expressway. “We have 160,000 vehicles pass by here a day,” said Jim Somoza, Industry City’s director of development.

In any case, the Yoshidas are confident enough in the project that they already are looking ahead. They have signed a lease for an additional 20,000 square feet at Industry City, to expand Japan Village with room for classes, exhibitions and nonfood retail offerings.

Write to Charles Passy at cpassy@wsj.com