Branded tokens are digital transaction units, built with blockchain technology, that are customized for the unique dynamics of your business.

You pick the name and set the rules. You can accept them to get paid for your products (instead of cash or credit cards). You can give them to customers as rewards for loyalty (instead of frequent flier miles or reward points). You can offer them to users as incentives for contributing content, data, or even their computing power to your platform (instead of badges or likes). And you can use them as the basis of a marketplace for your customers to trade with each other (instead of PayPal or bank transfers). Using a blockchain ensures openness, transparency and immutability of transactions, unlike the black-box of most proprietary points programs and virtual currency schemes.

The Simple Token solution unifies all of your company’s relationships with its customers. Branded tokens are equally efficient for major purchases or micro-transactions. And unlike so many loyalty-point programs, the value of your branded token is always clear. Customers can spend the branded tokens they earn on your products or to purchase from each other. They can convert them into the branded tokens of any other company using the Simple Token platform and potentially into any other Ethereum-based token. And there is an easy way to cash-out into the national currency of their choice such as dollars or euros.