By Daniel Arbizu on February 22, 2018

Keywords are the backbone of a good AdWords account. These are the words that are driving your website visitors so they should be focused on achieving your business objectives. The keywords you use should be reflected in your ads and landing page in order to ensure relevance and receive a higher quality score.

As of today, according to internet live stats, there are over 3.8 billion internet users and there have been over 4.3 billion searches on Google so far today. With so many searches, it is important to make sure that the keywords you use are not too broad.

For example, if I’m a plumber and I bid on the word “plumber,” then I will end up paying for clicks from people that are not even looking for a plumber. The traffic derived from internet advertising is not necessarily good unless it is quality traffic from interested consumers.

Instead, it is much smarter to use the same language that someone would type into the browser when looking for your services. A keyword like “plumber near me” would result in much better customer acquisition. One of the best free options for researching keywords is the AdWords Keywords Planner.

So, how do you start? Watch this informative 3-minute tutorial to learn how to use the AdWords Keyword Planner.