IOTA has already shared some headlines in 2017 (despite its BETA status) alongside the big hitters of Bitcoin, Ethereum and Litecoin, however, I suspect this will become even more prominent in 2018. A few reasons why I believe this are:

1. Exchanges

IOTA is currently available only on a limited number of exchanges. This makes purchasing IOTA much more difficult, than let’s say, Bitcoin or Ethereum. Once IOTA gets added to more exchanges I expect an increase in volume but more importantly, price.

2. Partnerships & Investments

IOTA has formed significant partnerships and received important investments in 2017. Most significantly, in December 2017, Robert Bosch Venture Capital GmbH (RBVC), the corporate venture capital company of the Bosch Group, has purchased a significant amount of IOTA tokens; providing further credibility to the project and allowing Bosch a closer collaboration with the IOTA foundation. This will further fuel IOTA development, partnerships and investments in 2018.

3. Wallet

IOTA is still in a BETA phase and this can be highlighted by the current state of its GUI Wallet. It is not particularly user friendly and can be easily misused (causing monetary losses). This will all be rectified when the UCL wallet is released in 2018, which should fuel adoption even further.

4. Team

Although the IOTA team may seem aggressive, at times, there is no doubt that they are very talented and absolutely dedicated to make IOTA a success. They have stated numerous times that IOTA will be either a trillion-dollar market cap coin or none; showing how confident they are in their technology. I strongly believe there is a higher chance of the former rather than the latter.

The best exchanges to purchase IOTA are currently Binance and Bitfinex but you can find a full list here.