Ever since Bitcoin’s meteoric rise to $20,000 at the tail end of 2017’s massive bull run, mainstream media and the world has had its interest piqued by the number one cryptocurrency by market cap. These days, it’s not uncommon to see Bitcoin the subject of talk show discussion, or being discussed by celebrities on social media. In this latest mainstream mention, Bitcoin shows up in the lyrics of a new track on Eminem’s newly released Kamikaze album.

In his tenth studio album dubbed ‘Kamikaze’, award-winning rapper Eminem features fellow Detroit native rapper Royce da 5′9″ on the track “Not Alone” who drops the lyrics calling out the leading cryptocurrency. Royce da 5′9″ said:

“‘Member everybody used to bite Nickel, now everybody doing bitcoin.”

While the mention itself won’t suddenly cause Eminem’s millions of fans to flock to Coinbase and load up on Bitcoin, seeing the cryptocurrency mentioned regularly by influential celebrities is a step towards mainstream recognition and eventually adoption.

In recent months, numerous celebrities have showed interest in Bitcoin and related cryptocurrencies. Cryptocurrencies have also recently been a hot topic in the music industry, with two separate EDM festivals deeply integrating cryptocurrencies and blockchain into their ecosystems.

Back in February, daytime Emmy-winning TV talk show host Ellen DeGeneres featured a segment answering questions on and demystifying Bitcoin. Later in May, she featured fellow celebrity Ashton Kutcher who donated a large sum of competing cryptocurrency Ripple to her Wildlife Fund.

At the end of July, power celebrity and social media influencer Kim Kardashian West shared photos of a physical minted Bitcoin on her Instagram that she was using to gamble with at a recent charity event.