Almost three years ago now, I wrote a raw and heartfelt clarion call for Telegraph Men, reflecting on the tragic suicide of my mate Nobby. Entitled ‘Why does no one care when boys fail at school and middle-aged men kill themselves?’ it became the most-shared article I’ve ever written here.

Yesterday, TV personality Zoe Ball opened up in a similar way, reflecting on the suicide of her partner, film maker Billy Yates, who took his own life aged 42.

Miss Ball said, “The number of young men killing themselves is shocking. A lot of men I have spoken to have said it’s very confusing being a modern man. You want to be sensitive but also strong. You can’t win”.

Most damning of all, Ball added: “It was very difficult for him to find support. There is very little on offer other than anti-depressants and a bit of counselling”.