Various communities have finally been represented in emoji form, from interracial couples to the trans community and those living with disabilities. But while there seems to be an emoji to represent everyone and everything, a significant group has been completely left out — people with Afros.

Writer an emoji activist Rhianna Jones is on a mission to change that. She’s collected over 37,000 signatures with her campaign ‘Let’s Make the Afro Emoji Happen #AfroHairMatters’ for 2020.

Hey Twitter! If you think #AfroHairMatters, let’s make the Afro Hair Emoji happen! I’m submitting an official design proposal to Apple + Unicode this month. Sign my petition and show support on https://t.co/tFEGYNjQrt . Tell me why #AfroHairMatters 👩🏽‍🦱❤️ #myfirstTweet pic.twitter.com/i6rv5KbIqn — Rhianna Jones (@xx_rhiannajones) March 19, 2019

After Tinder’s campaign succeeded for interracial couple emoji, Jones felt inspired to submit her own campaign. “As a biracial woman this resonated deeply with me, and while I’m appreciative of the different skin tones, there still isn’t a single emoji that resembles me,” Jones told TNW.

“I asked my fellow Afro’d friend and Graphic Designer Kerrilyn Gibson to design the original Afromoji; we wanted her hair to take up as much space as possible in the minute parameters of emoji.”

Currently, the Unicode Consortium, the gatekeepers who decide what emoji make it onto our phones, have approved 3,019 designs so far. Yet there are still no emoji of any person with an Afro, even though there are symbols for men and women with short and long hair, curly and straight hair, and blond, red, and black hair.

“The straight, Eurocentric hair standard in our keyboards are a subtle reminder of the media’s slow embrace of Afro hair in its societal beauty norms in general,” Jones explained. “This spans from not just the individual human emoji but across all the professions, couples, and family units too. It’s long been a global standard that ‘straight hair is good hair’ and it’s time to flip the script.”

In addition to getting Afro emoji approved by the Unicode Consortium and made available on our phones by 2020, the two activists hope to spark a larger conversation about the lack of natural hair representation in the media.

“It’s ultimately bigger than an emoji, there’s an entire culture being neglected in these digital spaces and people who don’t see themselves in their keyboards,” Jones said. “We interact as much in these digital spaces as IRL, our conversations should be reflective of the culturally inclusive times.”

To support the natural hair movement and empower more people to celebrate not only their skin color, but the hair that they’re in, sign the petition.

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