Tyler “Ninja” Blevins blew up on streaming platform Twitch during the early years of the Fortnite boom, but the star will be leaving that behind. According to an announcement by Blevins today, he’ll soon start broadcasting exclusively on Mixer, Microsoft’s live streaming service.

“I know this will come as a shock to many of you,” Blevins said. “It’s the same me, just a different platform.”

According to Twitch Tracker, Blevins reportedly has 14,956 subscribers on the Amazon-owned company (down from a peak of more than 285,000 in March 2018), with most of those subscriptions coming from Amazon Prime. He is also consistently one of the biggest streamers on the platform, which means this is a big blow for Twitch.

Anyone who becomes a Ninja subscriber on Mixer this month will be able to do so for free. Being a subscriber grants viewers custom Ninja emoticons and no ads. Daily streams are set to continue for Blevins on Mixer, with his current schedule starting at 9:30 a.m. CST and ending at 6 p.m. CST. According to a press release, Ninja’s first Mixer livestream will begin during Lollapalooza on Aug. 2. Blevins says that the move is meant to bring him back to his roots, as he got his start as a gaming celebrity back with Halo — which is also owned by Microsoft.

Mixer, while not as popular as Twitch, has increasingly been making strides in the community thanks to a variety of features that can’t be found anywhere else. Broadcasters can, for example, share their controllers with viewers. Livestreamers can also “co-stream” with up to three friends, and the platform also has a variety of interactive features built in. Mixer is also said to have a more friendly community than Twitch.

“We’ve loved watching Ninja on Twitch over the years and are proud of all that he’s accomplished for himself and his family, and the gaming community,” a representative from Twitch told Polygon. “We wish him the best of luck in his future endeavors.” On Twitter, onlookers are noting that Twitch has removed Blevins’ verified badge, although it is meant to denote when someone is a partnered streamer — which Blevins isn’t anymore.

According to a Streamlabs report, Mixer has seen a 37% increase in channels streaming on the platform since last quarter, bringing the total to 1.97M channels. Watch time and broadcast length are also on the rise, though Mixer notes that the average views per channel is 10.

Update: Added comment from Twitch, as well as Mixer statistics.

Correction (Aug 2): Fixed a misattributed link.