There are plenty of reasons to visit Quebec during the holiday season.

Touring around the Carnaval de Quebec, hitting the slopes of Mont-Tremblant Resort or staying the night in the province's famed Ice Castle are all excellent reasons to travel east.

But this winter there is an even bigger, more gigantic, reason to visit Quebec.

Ladies and gentlemen, behold the 99-can case of beer.

This 99-can case of Pabst Blue Ribbon (PBR) is available for a limited time and for some reason, only those lucky enough to be in the province of Quebec can buy one.

The gigantic cases of beer are clearly a big hit with beer drinkers (duh!) and they make for great photo-ops.

Cheers to that!