E-commerce a completely new way of doing business – a new paradigm, began in India in the early years of the new millennium and grown explosively ever since.

India witnessed an e-commerce boom in the twenty-first century that has transformed the way many of us undertake commercial transactions. But its foundations were laid in the 1990s when major policy changes led to the emergence of the conditions necessary for such a turn of events.

This book presents an analysis of that period by an early participant in India’s e-commerce revolution and the many learnings he gained from setting up http://www.irctc.co.in– one of the most significant e-commerce platforms in the country. The story begins with the first sarkari foray into this exciting new space and goes on to explore how contemporary private players such as MakeMyTrip, Yatra, and others, are performing today.

Lucid and engaging, When It Clicks is an essential record of India’s e-commerce history and the myriad lessons it has to offer, both about and beyond commerce.

Here’s the man himself talking about his experiences of personal-cum-professional journey building IRCTC portal.

Amitabh Pandey studied Economics at St Stephen’s College and Delhi School of Economics. He taught at an undergraduate college of Delhi University and then joined the Indian Railways where he worked for twenty-four years, during the course of which he conceptualized, implemented and managed the Railways’ online ticket reservation system at the IRCTC. In 2007, Amitabh shifted to the private sector and spent five years building business software. He now lives in Noida and writes full-time.