Los Angeles bathed its landmarks in yellow and gold. The Empire State building was lit in Lakers' colors.

Now, billboards honoring Kobe Bryant are canvassing the country.

Small towns. Rural highways. Major cities. Identical digital placards paying tribute to the late NBA legend have popped up on roadways from coast to coast.

One of the billboards says "Legend" in Lakers purple and gold font with "1978-2020" underneath and a photo of Bryant.

The other reads "Mamba Out. 1978-2020" with a picture of the back of Bryant wearing a Lakers No. 24 jersey.

Social media users posted hundreds of the billboards on Monday. Some of the locations include; Yuma, Arizona; Baton Rouge, Louisiana; Boston, Massachusetts; Detroit, Michigan; Independence, Missouri; St. Joseph, Missouri; Cincinnati, Ohio; Toledo, Ohio; Buffalo, New York; Rochester, York; Greenville, North Carolina; Tulsa, Oklahoma; Providence, Rhode Island; Anderson, South Carolina; Charleston, South Carolina; Sioux Falls, South Dakota; Nashville, Tennessee.

Lamar Advertising, a company headquartered in Baton Rouge, Louisiana, is behind the campaign to pay tribute to Bryant's legacy. It owns and operates more than 360,000 displays across the United States and Canada, including almost every billboards in Rochester. The Kobe billboards are on Interstate 490 east and Interstate 390 north in Rochester.

The Staples Center has continued to be a sanctuary for grieving Bryant fans. The U.S. Bank Tower and Los Angeles City Hall illuminated the city in Lakers' colors while grand Park featured a purple and gold water show and the Sana Monica ferris wheel displayed a purple and gold light show.

Bryant played 20 years with the Lakers, winning five NBA championships and earning 18 All-Star selections. He retired as the league's third all-time leading scorer.

Bryant and his 13-year-old daughter were among nine people killed in a helicopter crash Sunday in Calabasas, California. They were heading to his Mamba Sports Academy for a youth basketball tournament.

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