The Massive Share of 550 Billion Advertising Market Belongs to Search Engines and Networks social accumulating private data, but the founders of a new startup BitClave thinks can change the situation.

BitClave, a Blockchain startup based in Mountain View, California, aims to reduce the cost of online advertising by eliminating middlemen. " Too much money goes to the hidden advertising network with too little added value for businesses and customers ", said the company in the white paper

L & # 39; The idea behind the startup is to give back control to the users, who could benefit from each search result in which they meet the customer's profile. Users would be able to control their identity, decide who has access to their data and be "paid" whenever companies "use" their data to make offers.

BitClave promises to securely store data Blockchain and cryptography. The founder of the start-up, Alex Bessonov, a former security chief of LG Electronics, said the platform is trying to bring peace of mind to Internet users by making them more secure. protecting against hackers. BitClave will allow people to select only organizations to access their data in unique smart contracts . "

Impressions, Views, and Clicks

According to the Princeton Web Transparency & Accountability Project, 76% of websites contain hidden Google trackers and 24% of Facebook trackers that are hidden. this private information, they can offer better targeting than the competition.As a result, they now make 63 percent of all digital advertising.

In the United States, Google has received about $ 35 billion for digital ads in 2017, while Facebook has captured more than one in five US dollars with total revenue of over $ 17 billion.But, according to BitClave, companies have little guarantee that they generate on their promotions is genuine.

In fact, nearly 50% of all advertising traffic is generated by bots. Vendors pay for " impressions, views and clicks " , which e translated by extremely low conversion rates. Decentralized research is the next step in advertising, BitClave claims and could help people and businesses engage in value creation.

BitClave builds a chip-based ecosystem for marketing and retail. The innovative decentralized research technology of the start-up will be market-oriented. This means that " companies can optimize marketing investments with concrete results, consumers are encouraged to participate, and the anonymity and confidentiality of the data are in the hands of each party ," explain The founders. ]

What is the growth potential?

Each participant in the Bitclave Distributed Blockchain System called the BitClave Active Research Ecosystem (BASE), will receive Consumer Activity Tokens (CAT). Tokens will be used to reward participants for different services within the system.

Customers and retailers can interact directly through transparent, consumer-authorized messages and data sets on the public Blockchain. Additional parties can contribute as service providers by creating software capabilities, such as data analysis.

The BitClave alternative to the research economy can become a retail market. The startup creates opportunities for additional roles beyond the buyer and the seller. Any entity can participate in the system as an analysis provider.

This gives new opportunities to e-commerce, marketing or customer relationship. Any business that wants to know a particular feature of its customer base could create a smart contract with an analytics provider.

Although the ecosystem does not support contracting and tendering processes, any developer or organization could create new types of activities and mechanisms for "submission and negotiation" so that participants can make their offers.