Most Facebook pages admins from Czech Republic found a new tool this week. It is called “Page Quality” and next to “Manage Jobs” or “Events” it is another new bookmark we can use. How to use it and why (not) to be happy about it?

Photo by Thought Catalog on Unsplash

This tool has two functions. You as a page admin can check, if your page complies:

“Community Standards” — check out my questions below “False News” policy

Shortly, if someone reports your content, you will find it here. If your page shares posts that do not comply with community standards, the content will be removed and you will be able to find it in the list.

False News section is much more complicated. If “ Independent Fact-Checkers” mark your posts as false news, they will be fact-checked and if found to be false, you will find it in the list. The question is, who are those “Independent Fact-Checkers”? Are they the new Facebook policemen? How Facebook does choose them? Does Facebook employ them? Or is it AI? Non of this has been specified yet. In extreme cases this could lead to the end of pages such as AZ247 that show people in satirical way not to believe everything they read on the internet.

If your page is reported regularly, it will lead to reduced distribution, you won’t have the option to create ads, or the page will be unpublished. If you are one of those Fact-Checkers, you can harm your competitors or to act in the interests of your personal convictions.

Above that, no one says it can not be applied retroactively. I manage a page that has been creating ads. One day ad rules changed and immediately our Facebook Ads account has been deactivated without the ability to create any new ads — just based on already finished campaigns. We had no chance to influence this decision, no one warned us about the possibility of having your historical campaigns checked. We have appealed to have it re-checked it but it has been declined. The funny thing is, that we have never been violating any rules. The page is Paralelní Polis, we teach people how to increase their personal freedom. Based on new rule pages can not promote cryptocurrencies or ICOs any more, all our educational campaigns (events such as “How to avoid fake ICOs” speech) have been against the rule. Ban was based on the keyword, not context — our target was the same like Facebook had, to protect users from losing money.

I agree such list is useful for admins because sometimes we just ask why has this been removed? I am afraid of false news section that could be easily misused. Facebook has been a place for everyone, just for those who have the same interests and targets like this company. One day you may open your Facebook and find your page has been unpublished, then all your money and hard work will be lost. It is necessary to count with it.