Building the tools that provide transparency and control over your data has always been a top priority for us. On the ads front, we've evolved our tools over the years to help you shape your ads experience. We launched a single dashboard for ads controls—originally named the Ads Preferences Manager, now Ads Settings—in 2009, Why This Ad in 2011, Mute This Ad in 2012, and then folded these into your central data controls hub: My Account.

Today, we’re announcing more additions to Ads Settings and Mute This Ad to give you more control to mute the ads you see on Google, on websites, and in apps.

Don’t need a reminder? Now you can mute reminder ads in Ads Settings

Let’s say you’ve walked through one too many puddles of icy slush this winter, and you finally need to replace your snow boots.

You visit Snow Boot Co.’s website, add a pair of boots to your shopping cart, but you don’t buy them because you want to keep looking around. The next time that you’re shopping online, Snow Boot Co. might show you ads that encourage you to come back to their site and buy those boots.

Reminder ads like these can be useful, but if you aren’t shopping for Snow Boot Co.’s boots anymore, then you don’t need a reminder about them. A new control within Ads Settings will enable you to mute Snow Boot Co.’s reminder ads. Today, we’re rolling out the ability to mute the reminder ads in apps and on websites that partner with us to show ads. We plan to expand this tool to control ads on YouTube, Search, and Gmail in the coming months. For more information about this new control, check out our Help Center article.



