Cross-platform app development is a common approach among businesses today. It supports the development of custom mobile apps that are compatible across mobile platforms. Targeting many segments helps organizations to reach out to more users and, thus, increase the market share. It helps address the challenges for businesses, software vendors, and mobile development teams.

Like any other technology, cross-platform application development has its share of advantages and disadvantages. Our article aims to list some of the prominent ones to help make an informed decision.