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Alberta law enforcement officers and first responders will show their support for anti-bullying efforts next week through Pink Shirt Day pins.

In an initiative announced this week by the provincial government, the pins will allow officers to take part in Pink Shirt Day while in uniform.

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“I strongly believe that Pink Shirt Day is a very powerful movement and that we as officers need to take advantage of this opportunity to take a stand against bullying,” Sgt. Major Adrian Marr with the Alberta Fish and Wildlife Enforcement Branch said at a news conference.

“With the pink uniform shirt pins, I think we have found the perfect solution.”

Minister of Justice and Solicitor General Kathleen Ganley called the pin “an excellent way for law enforcement officers and first responders to demonstrate that bullying is not acceptable.”

“Alberta’s emergency services personnel are often the first to attend serious incidents involving bullying, and witness the devastating impact it can have on individuals, families and communities,” she said.

The pink pins, which were designed by Derks and are shaped like a typical law enforcement or emergency service uniform, are being sold for $5 each at Derks locations in Calgary and Edmonton. All proceeds will go to Big Brothers Big Sisters to support the development of a new anti-bullying program.

Pink Shirt Day takes place on Wednesday, Feb. 22.