Control-wise, the Z 50 is stripped down a bit compared to the Z 6 and has no joystick, but it does feature a control wheel, two top control dials, two function buttons and a main function dial. Overall, the ergonomics look good for such a small camera, with a nice mix of menu-driven and manual controls.

As for the battery, Nikon is using an all-new 1,120mAh type called the EN-EL25, and is promising 280 or 320 shots on a charge with and without the EVF, respectively. The single storage slot supports slower SDXC UHS I cards. That's too bad considering that Canon's new M6 Mark II supports UHS II, which delivers triple the speed.

On the performance front, Nikon says that the Z 50 can shoot bursts at up to 10 fps, both in mechanical and fully silent electronic shutter modes, which matches most of its rivals. Furthermore, it can hit those speeds with continuous AF and auto-exposure enabled.

It comes with a 207-point phase-detect autofocus system, complete with AI powered eye-detection. On the video side, the Z 50 can handle 4K video with a full sensor readout, just like Sony's A6400 and the Fujifilm X-T30. Canon's M6 Mark II also does 4K using the full width of the sensor, but it's not clear whether it's a full-sensor readout, or whether Canon does "pixel-binning."

As for ISO speeds, you can shoot in low-light at up to ISO 51,200, expandable to ISO 204,800, which is not bad at all for a crop-sensor camera.

Those are the specs, but I also had a chance to use it for a bit at Nikon's event. Despite the smaller size, the Z 50 means business thanks to that protruding grip. It's almost comically large compared to the size of the camera and gives you a vice-like hold on it. I really liked the Z 6's ergonomics, and the Z 50 is similar, albeit with fewer buttons and no joystick. So far, I'd rank its ergonomics as best in class, followed by the Canon M6 II, Fujifilm X-T30 and Sony's A6400, in that order.

You will need to dive into the menus more often because of the lack of buttons, but Nikon's menu system is better than what Sony and Canon offer, though a bit below Fujifilm. Thanks to the logical layout, I was able to find all the functions I needed and never got lost. You can also use the touch-operated function menu to do most common chores. You should be able to avoid using the full menu completely for the most part if you set up the manual controls the way you like.

I was impressed with the burst speeds and autofocus performance. At full RAW and JPEG quality, I could fire off 10 fps bursts for nearly 40 shots before the buffer filled up. It only took a few seconds before I was ready to fire again, but to keep that time down, Nikon suggests you use a fast memory card.

While shooting those bursts, I changed from subject to subject to see if the autofocus could keep up. It did for the most part, but wasn't as quick as Sony's otherworldly AF system. The face and eye-detect system seemed nearly lag free, and kept up with subjects even when they turned around or momentarily went out of view.

During a quick test, I found that images yielded natural-looking colors. 4K, 30 fps video quality also looked good, with no signs of aliasing and crisp, accurate color reproduction. The Z 50 can handle 1080p at up to 120 fps, and even lets you record audio at that high framerate, unlike the Sony A6400. Unfortunately, Nikon didn't let me keep any of the photos or videos I shot with the pre-production unit I tested, so I can't share the results.

All told, the Z 50 looks promising so far, keeping pace with rivals and topping them when it comes to handling. It arrives next month and will cost $860 (£849) for the body only, $1,000 (£990) with the Nikkor Z DX 16-50mm f/3.5-6.3 VR lens and $1,350 (£1,200) with both that lens and the DX 50-250mm f/4.5-6.3 VR lens. Nikon UK is also offering the body, DX 16-50mm and FTZ F-mount lens adapter for £1,130, while Nikon USA may unveil a similar deal later. Nikon also revealed that its incredible high speed, manual focus Nikkor Z 58mm f/0.95 S Noct lens will cost a cool $8,000, which I'm assured is a deal for such a fancy piece of glass.

Meanwhile, the Z 50's prices should appeal to serious amateurs, especially if they have some Nikon glass lying around. So far, I think the Z 50 holds its own against rivals, but we'll have to reserve judgement until we can publish a full review.

Update 10/10/2019 11:28 AM ET: The article originally stated that Canon's M6 Mark II does 4K with a 1.5 times crop, but that's not the case. That description has been removed from the article.