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San Francisco–based Gigya, the Connected Consumer Management Suite, announced that it will be coming to Arizona as the site of its corporate expansion after a multi-state competitive process, and bringing 200 high-wage jobs with them over the next three years.

Gigya, established in 2007 enables more than 700 of the world’s largest brands to understand and connect more closely with today’s mobile and socially connected consumers. Their products include Social Login, Registration-as-a-Service, Social Plugins, and Gamification. The company’s technology is used by businesses such as Pepsi, Verizon, and ABC and reaches 1.5 billion unique users per month.

“What we realized was Silicon Valley alone was not enough to get us to grow and invest enough. We thought we would have to look elsewhere to maintain that level of growth,” said CEO of Gigya Patrick Salyer.

When asked what attracted him to Arizona, Salyer told AZTB, “We saw Phoenix as an easily accessible satellite office for our sales team, where we could shuttle our employees back-and-forth for trainings and company-wide meetings. The city also has a fantastic reputation in the tech community for being pro-business and pro-tech, something we instantly experienced since setting up shop here. Finally, it really came down to the people. With so many quality universities in the area, we knew that eager and smart grads would be the perfect fit for our team in Phoenix.”

Recently Gigya secured $25 million in funding led by Greenspring Associates with additional support from existing investors including Benchmark Capital, Mayfield Fund, DAG Ventures and Advance Publications to seize market share. In August, they collaborated with Amazon.com to integrate the Send to Kindle Button into Gigya’s Share Plugins allowing users to seamlessly send content from webpages to their Kindles, allowing for anywhere, anytime reading on Kindle e-reader, Kindle Fire, or free Kindle reading apps for iPhone, iPad, iPod Touch and Android; they also received the 2013 CRM Magazine’s CRM Market Award alongside Salesforce.com, Oracle, Microsoft and SAP.

Attracting Gigya to locate to Arizona was a joint effort between the Arizona Commerce Authority, Phoenix Mayor Greg Stanton and Governor Jan Brewer. Gigya credits Arizona for its competitive business costs, strong portfolio of successful technology companies and highly skilled, available tech talent.

“Gigya’s move to Phoenix is an example of our ability to attract high-quality, rapidly growing, innovative companies,” said Mayor Greg Stanton. “Gigya is the latest on a growing list of firms that understand what Phoenix has to offer. We welcome them as they create quality jobs and commit to investing in Phoenix now and in the future.”

Gigya will be located in The City North Project near Desert Ridge on the third floor and Fox 10 News reported that the company will start hiring 50 employees and grow to 200 over the next few years.

Gigya is headquartered near San Francisco. Learn more at www.gigya.com