Planned Parenthood's political arm will target eight states in its largest-ever midterm election campaign, the organization announced Thursday.

The campaign, called "March. Vote. Win.," will focus on competitive Senate and governor's races with an initial cost of $20 million.

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Planned Parenthood Action Fund (PPAF) will initially target races in Arizona, Florida, Michigan, Minnesota, Nevada, Ohio, Pennsylvania and Wisconsin, though that roster could change as the election cycle evolves.

The organization believes it can have the biggest impact in these races, which could shift the balance in the Senate and in the states.

"We think this is critical, critical for protecting, and hopefully expanding, access to reproductive health care in the states," said Deirdre Schifeling, director of PPAF.

"We're sending a clear message to the politicians who made careers of undermining our freedom and rights: we're voting you out in 2018."

The campaign will involve digital and TV ads, direct mail and door canvassing.

Planned Parenthood said its campaign builds off of successes in 2017, including the election of Virginia Gov. Ralph Northam and Alabama Sen. Doug Jones, both Democrats.

The remaining states are home to other competitive gubernatorial and senatorial races as well. Senate races in Florida, Ohio, Pennsylvania and Wisconsin are considered some of the toughest races in 2018, as are governor's races in Florida, Ohio, Michigan, Pennsylvania and Wisconsin.

Kelley Robinson of Planned Parenthood Votes said $20 million is just an initial investment, and more states could be targeted as the election cycle evolves.

While Planned Parenthood has also made a strong effort to unseat Democratic Rep. Dan Lipinski (Ill.) over his opposition to abortion rights, the group's executives told reporters that they are far more focused on the general election than investing in future primary fights.

"House races are going to be very important in 2018. Our primary focus is in the general election, not as much in primaries," Schifeling said.