Yet so many people seem enchanted enough by the decadence described in Fitzgerald’s book to ignore its fairly obvious message of condemnation. Gatsby parties can be found all over town. They are staples of spring on many Ivy League campuses and a frequent theme of galas in Manhattan. Just the other day, vacation rental startup Airbnb sent out invitations to a “Gatsby-inspired soiree” at a multi-million-dollar home on Long Island, seemingly oblivious to the novel’s undertones.

It’s like throwing a Lolita-themed children’s birthday party.

And with the impending arrival of the movie, which stars Leonardo DiCaprio as Gatsby, the literary dissonance is growing stronger. Prada thew a Gatsby party last week, which is understandable enough, given that the Italian fashion company outfitted some characters in the movie. Brooks Brothers, which in the 1920s introduced the argyle sock to America, also chipped in some costumes, and is now selling them to the public with ads like this one:

Brooks Brothers

The full Daisy Buchanan quote is actually, “It makes me sad because I’ve never seen such—such beautiful shirts before.” She says it during one of the novel’s most famous scenes, as Gatsby, trying rather clumsily to impress Daisy with his wealth, flings his fine clothing across his bedroom. Daisy’s meaning is ambiguous, but the line is certainly not included as a sartorial endorsement.

At Boston Latin School, however, the green light is just good old American ambition. “My green light is Harvard,” a 14-year-old Chinese-American immigrant told a reporter visiting her English class. On the wall of the classroom, students had written their own “green lights” (pdf) on a large piece of green construction paper in the shape of a lightbulb: Pediatric neurosurgeon ... Earn a black belt ... Make it to junior year... Become incredibly rich.

In the novel, a guest at one of Gatsby’s parties admires the host’s library but observes that none of the books’ pages are cut. Back then, you had to cut the pages before, you know, reading them.

Fitzgerald didn’t live long enough to see The Great Gatsby come to be regarded as a great American novel, a fixture of high school English classes and college term papers. I don’t think he could have predicted that Jay Gatsby would become an icon of celebration, but it probably wouldn’t surprise him. Gatsby is us, after all, and we are inescapably American.

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