WEST HOLLYWOOD, CALIFORNIA - MARCH 22: Ronda Rousey speaks during Reebok Women's Luncheon, hosted by Ronda Rousey, on March 22, 2016 in Los Angeles, California. (Photo by Emma McIntyre/Getty Images for Reebok)

Ronda Rousey has been named the new face of Buffalo Jeans new ‘Hope’ campaign

Former UFC bantamweight champion Ronda Rousey has been named the new face of Buffalo Jeans’ new fall campaign.

Labeled Hope, the new campaign will focus on natural beauty with jeans targeted towards curvy women with active lifestyles, something Rousey has been a strong proponent for.

The jeans are cut from stretchy denim designed with a three-piece contour waistband and extra room in the thighs to shape the figure.

This approach is drastic change from Rousey’s previous campaign with Buffalo Jeans where fans saw ‘Rowdy’ was advertised in an edgier, sexy look.

As far as competition, Rousey (12-1) has not been seen inside the Octagon since Holly Holm’s shin slapped across her head at UFC 193 last November.

This setback not only marked Rousey’s first professional defeat, but seemed to give the rest of the world ammo to take aim at the fallen champion. She had gone from America’s sweetheart to public enemy number one overnight.

Rightfully so, she stepped away from the spotlight to regroup from the devastating loss.

Since that memorable November night, the UFC’s 135-pound women’s division has seen two more champions crowned. First Holm dropped the title she won against Rousey to Miesha Tate after succumbing to a fifth round rear naked at UFC 196. Fast forward three months and fans are witnessing Amanda Nunes finishing Tate in the first round at UFC 200.