British men’s underwear brand Box Menswear has introduced us to some of our favorite social media follows, and true to form, today we met Mojib.

The company discovers new models on Instagram, and it’s not uncommon for their finds to springboard into even bigger gigs. Lewis Flint was a tradesman before scoring a Box campaign in Thailand; now he’s modeling for London-based online megaretailer ASOS.

Their latest discovery doesn’t disappoint; his name is Mojib Mansouri, he’s 20 and was born in Afghanistan before moving to The Netherlands at age two.

Box tells us they spent two years trying to make this shoot happen.

“Mojib is impossibly handsome, and whilst so many will look straight to his body, it’s his huge smile that I found so captivating and one of the main reasons we knew as a team that this guy had to model for us,” said Box’s Liverpool-based owner, Luke Mills.

“After going back and forth heaps on Instagram we finally struck up a deal with Mo to fly from Amsterdam to Liverpool for a long weekend so it would fit in with his job and studies. Lucky for all concerned, we were in the process of putting together a video and photo shoot set in Snowdonia National Park, North Wales where the highest mountain in Wales resides, Mount Snowdon.

Scrolling through some of the attachments Luke sent, we’d have to agree. This guy has a fitness model body worthy of a posing stage, trophy and rosette.

Enjoy as he shows off more than just his aforementioned smile: