UK Channel 4 has released the third part of their undercover investigation of Cambridge Analytica, and what it shows absolutely destroys the narrative that has been sold by the Trump campaign, by CA, and by congressional Republicans.

Despite desperate attempts from both sides to downplay CA’s role in the Trump campaign, Cambridge CEO Alexander Nix left no doubt about the scope of the company’s work when he thought the cameras weren’t watching.

“We did all the research, all the data, all the analytics, all the targeting, we ran all the digital campaign, the television campaign and our data informed all the strategy.”

The company bragged about this ability to create stories that spread through the internet while leaving no fingerprints.

“We just put information into the bloodstream to the internet and then watch it grow, give it a little push every now and again over time to watch it take shape. And so this stuff infiltrates the online community and expands but with no branding – so it’s unattributable, untrackable.”

And Nix leaves absolutely no doubt that, as far as he is concerned, it was Cambridge Analytica’s weaponized disinformation tools that put Trump over the top—while deceiving Americans by the millions by feeding them false stories from disguised sources.

x "The Board of Cambridge Analytica has announced today that it has suspended CEO Alexander Nix with immediate effect, pending a full, independent investigation." — Jake Tapper (@jaketapper) March 20, 2018

Way too little. Way too late.