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A British tourist has collapsed and died after suffering a heart attack in a Bangkok strip club, according to reports.

The man, believed to be in his 60s, was in the Thai capital's red light district, Soi Cowboy, when he suffered the fatal cardiac arrest.

The holidaymaker was in the packed gogo bar surrounded by half-naked women on Wednesday when the tragedy happened.

He is said to have been waving a foam police baton around before his 'head froze' and he fell face down onto the floor.

Devastated girls who saw what happened had to be comforted after the collapse, Stickboy Bangkok reports.

(Image: Viral Press)

One girl working at a venue on the red light district - which was busy with tourists who had arrived for Thai new year - said: "The man was like everybody else. He was just sitting next to the stage. He was enjoying himself.

"There was a toy, like a police baton. He was playing with it and then 'boom'. His head stopped. He fell forwards and his face hit the ground."

Staff initially thought the Brit had suffered a seizure, but medics later said they believed he had suffered a heart attack.

Sources at the bar said CCTV showed the man sitting next to the stage area watching the dancers when he collapsed forwards.

(Image: Viral Press)

The man's body was taken to hospital for a post-mortem examination and the British Embassy in Bangkok was informed.

He was not identified at the time of the incident.

Mirror Online has approached the Foreign Office for comment.