The thing is, Zuckerberg and Co. don't know exactly how they'll do it without stepping on anyone's toes in regards to local cultural norms. Kaplan says that the service is going to tap its community and partners to figure it out in regards to tools and rule enforcement. Specifically: experts (gurus are all on vacation, apparently), publishers, journalists, photographers, law enforcement officials and safety advocates. Why start relying on humans instead of algorithms now, though? Oh, right.