San Francisco (CNN Business) William "Beau" Wrigley Jr. believes he can emulate the success of his family's old chewing gum empire in the cannabis industry.

And Surterra Wellness, the company at which Wrigley is CEO, just landed a big chunk of capital to help achieve that goal.

The company, an Atlanta-based developer and retailer of cannabis products, raised $100 million to help fuel its rapid US and international expansion in the emerging cannabis industry. Among the investors participating in the round was Edward Brown, the former CEO and president of Patrón Spirits Company, which makes Patrón tequila and was sold to spirits company Bacardi last year.

Brown, who retired from Patrón in December after 20 years, recently joined Surterra's board as executive director.

With the latest infusion, Surterra has raised a total of $350 million and continues to "curate" an executive team with deep experience in building and scaling companies, Wrigley said.

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