In a new John Harwood piece in the NY Times, former GOP chairman contender Saul Anuzis had this to say about their grand strategy to reclaim their rightful role in government :

“Rhetorically, Republicans are having a very hard time finding something that raises the consciousness of the average voter,” said Saul Anuzis, a former chairman of the Michigan Republican Party who recently lost a bid to became national party chairman.

Workaday labels like “big spender” and “liberal” have lost their punch, and last fall, Senator John McCain of Arizona and Gov. Sarah Palin of Alaska gained little traction during the presidential campaign by linking Mr. Obama’s agenda to socialism.

So Mr. Anuzis has turned to provocation with a purpose. He calls the president’s domestic agenda “economic fascism.”

“We’ve so overused the word ‘socialism’ that it no longer has the negative connotation it had 20 years ago, or even 10 years ago,” Mr. Anuzis said. “Fascism — everybody still thinks that’s a bad thing.”