Last December, the Dallas Stars assembled a brain trust to discuss concepts for the 2020 Winter Classic jersey that was unveiled Wednesday morning.



It was still three weeks before the league would announce the game was coming to the Cotton Bowl and two months before the announcement that the Nashville Predators would be the opponent on Jan. 1.



Getting the jersey right was important to the Stars, who are trying to prove that the NHL made the right decision in awarding them the first Winter Classic in a southern market.



The Stars’ brain trust behind the jersey included owner Tom Gaglardi, Senior Vice President of Marketing Dan Stuchal, Director of Merchandise Kris Smith, Director of Creative Jeff Neal and Stars broadcaster Daryl Reaugh.



Stuchal said it was important to build a group that provided a range of insight and perspectives. He said Reaugh was included as someone who played in the NHL and could provide a player’s insight, while...