In a pep talk to investors.

This morning, Apple held its annual investor's meeting on its Apple Park campus in Cupertino, California, where Tim Cook provided some interesting details on what the company has in store for its future product offerings.

Speaking at the company's annual general meeting in Cupertino, California, Mr. Cook reiterated that the iPhone maker is still on track to 2X revenue from services in Y 2020 from the almost $25-B in Y 2016.

The Apple chief did say that some "fantastic" products related to the Apple Watch and AirPods were in the pipeline, while also promising that the Apple Watch is going to continue to get more health-related features over time (like sleep tracking, maybe).

Apple shares (AAPL) rose more than 1 percent in afternoon trading Friday in NY.

Apple had its first holiday sales decline in 2018 as the demand for new iPhone models continues to decrease year by year.

The CEO also fielded questions from investors about privacy, diversity and politics. One shareholder noted that although Apple management's political opinion appears to differ from the Trump administration's, the company has still been able to successfully to work with the USA government.

Although he didn't give any specific information about what to expect, Cook did mention that Apple's wants to reduce the price of the 2018 Retina MacBook Air, which now starts at $1,200. Shareholders rejected a proposal to have board nominees disclose their political ideology in an effort to diversify the political opinions of the board.

Shareholders rejected a proposal to give wider access to nominate board members.

Heffx-LTN's overall technical outlook for AAPL is Neutral with a Bullish bias in here.