The collective communication outlets or tools used to store and deliver information or data in the crypto industry include print media, press photography, advertising, cinema, broadcasting, publishing, public relations, advertising, publishing, and social networking sites, as well as education, research, digital media, and even point of sale. That is, all the communications outlets of the best-known industries in the world, from sports to finance.

You’re part of the communication industry if you consider yourself any one of the following:

Advertiser

Journalist

Public relations practitioners

Public speaker

Television, radio, film, or multimedia producers

Publisher (magazines and periodicals, and books)

All who communicate with others engage in these essential operations

Crypto communications are all about so-called “new media” outlets. Most of the communication happens online in the form of long-distance exchanges between large numbers of people (many-to-many communication through email, internet forums, and teleportation.)

Traditional broadcast media and mass media serves as a sort of holy grail for crypto firms, including television, cinema, radio, newspaper, magazines. Social networking sites are a key online meeting place for blockchain practitioners.

There are many public relations firms in the industry, ranging from professional services firms with multiple offices around the world to looser networks of contractors working under an umbrella brand. Wachsman, Blonde 2.0, Spark PR, and Transform PR represent some of the blockchain PR firms.

Among the largest bitcoin news publishers are CoinDesk, Bitcoin Magazine, Brave New World, CoinTelegraph, Bitcoin.com News. Bitcoin Magazine publishes yBitcoin, a print publication, while CNBC Africa dedicates in-depth coverage to crypto.

Public speakers can be seen at the industry’s largest events, including Consensus, etc. Matthew Roszak (Bloq), Balaji Srinivasan (Coinbase), Vitalik Buterin (Ethereum), Charles Hoskinson (IOHK) and others have established themselves as pre-eminent speakers at events across the planet. Untraceable has established itself as a leader in events.

An extensive syndicate of creatives maintain podcasts, blogs, news sites, Medium accounts, Subreddits, Twitter accounts, forums (BitcoinTalk.org, Bitcoin.com Forum), Facebook groups, and more where enthusiasts meet and discuss industry trends.

Here’s a list of places where you might find people hanging out and discussing blockchain:

Podcasts

Bitcoin Podcast

Unchained

A16z

Let’sTalkBitcoin

Epicenter.tv

News Sites

Bitcoin Magazine

CoinTelegraph

CCN

CoinDesk

Hacked

Social

Crypto Twitter

Facebook Bitcoin Group

Medium

Vitalik Buterin — Ethereum creator, cryptocurrency evangelist.

Bitcoin Tech Talk — All About Bitcoin Development.

Tuur Demeester — Economist & investor, Editor in Chief at Adamant Research.

Vinny Lingham — CEO of Civic.com.

Nicolas Dorier — Main developer of NBitcoin. CTO at Metaco SA.

Nick Tomaino — Tech investor @RunaCapital.

Eric Lombrozo — Co-CEO & CTO Ciphrex Corp., Bitcoin Core contributor.

Forums

Subreddits

r/Bitcoin

r/cryptocurrency

r/blockchain

r/ethereum

r/ICOCrypto

BitcoinTalk — Oldest blockchain forum, founded by Satoshi Nakamoto

Bitcoin Pub — Alternative forum that has been around awhile

Bitcoin.Com Forum — A forum created as direct competition to BitcoinTalk

Quora — A popular question and answer site popular among blockchain practitioners.

Messengers

Telegram

Blogs

Consensys Media

Technology Review

IBM

Ads

BuySellAds

CoinTraffic.io

The blockchain industry is comprised largely of digital natives who are probably inclined to adopt popular new trends. We see many rooms for evolution at the intersection of communications and blockchain, like for instance in how it tells its stories.

Crypto brands will be defined by their ability to tell their story. Brands that connect with humans through artful storytelling will rise to the top. Prolific writing and communication skills are a key characteristic of marketers today, and this will remain true in the future.

Content will become better and the competition to produce it stiffer. Brands will also push for more user-generated content, and there will be more digital content creators than ever. (We see this in the “Airdrop” phenomenon.) Communications professionals must tap into the skills of creators around them; in particular, those creators who might get excited about the brand.

Data collection and mining are here to stay, and crypto marketers must help consumers understand why they should provide your brand with it and the risks in doing so. Consumers will likely trust brands with their data increasingly, and companies will have to double down on outreach campaigns that are targeted, sophisticated…and not creepy.

Video is becoming the main type of content consumed by internet users. YouTube is already awash in crypto content, but here, as in writing, the quality content creators will persist over the others.

The use of digital innovation to tap further into the power of storytelling will distinguish the winners from the losers in the future of communications.

From AI, data analysis to tools for promotion and distribution of content, those brands that stay up on trends in digital innovation are sure to be the ones heard amongst the crowd.