This often entails writing content that is laced with strategically placed, industry-specific keywords. These are the same words that Google scours the web for on its quest to provide relevant answers to a given search query. If your website doesn’t contain the correct keywords, it’s a signal to search engines that your business doesn’t matter. But here’s the catch: If you use too many of the exact same keywords, Google quickly concludes you’re trying too hard, and that your site is “conning” its algorithms, and it punishes you.

Optimal keyword usage includes proper word positioning with a disciplined — but not too rigid — frequency of selected words that are well placed in proper context and proximity to secondary keywords.

When this is done with precision, you will rise in the eyes of Google.

This isn’t magic. And while the content we load on your website appears to be English, we didn’t learn this in a grammar class. Tucson SEO Pros wins the search engine wars by mixing really good math with hard work, time and effort.