It’s been more than two decades since 1994’s infamous OJ Simpson trials, but the former running back is still very much on the public’s mind. On Oct. 1, 2017, OJ, now 70, was released from prison after serving nine years of a 33-year felony sentence. He’d been arrested in 2007 after breaking into a room at the Palace Station hotel-and-casino in Las Vegas with a few men to steal back, at gunpoint, sports memorabilia that he claimed had originally been stolen from him.

Since he’s been out, OJ has made headlines quite a few times. He’s been caught chatting up women, ordering drinks, and posing for photos with fans all over Las Vegas. While at Boyz II Men member Wanya Morris’ house, the former running back interrupted a commercial shoot so that he could take pictures with the two bikini-clad models. For Halloween, he dressed up as himself, wearing his old #32 Buffalo Bills jersey, and handed out candy to kids trick-or-treating in his Las Vegas neighborhood. At the end of 2017, he was banned from The Cosmopolitan hotel-and-casino after getting intoxicated and acting belligerent. At the beginning of this year, rumors started circling that OJ is Khloe Kardashian’s real dad. (“Trust me, I had nothing to do with it,” he told a TMZ photographer who spotted him out on the town in Sin City.) More recently, he was featured on Sacha Baron Cohen’s new show, Who Is America. The comedian pretended to be an Italian playboy while interviewing him and repeatedly tried to get the Juice to confess to the infamous murders.

In recent years, OJ has also been the subject of numerous, award-winning TV shows and documentaries that have helped further solidify him into the public consciousness. More than 5 million people tuned in to watch the season premiere of The People v. OJ Simpson, and OJ: Made in America brought home more than a dozen awards, including the Oscar for Best Documentary Feature.

Over the summer of 2017, an art gallery in Los Angeles’ Chinatown tested out OJ Simpson’s enduring popularity by throwing a temporary OJ Simpson Museum. Over a five-day period that August, more than 600 people visited Coagula Curatorial to check out the exhibit. In addition to having a white Ford Bronco parked outside, the exhibit included vintage memorabilia, modern art, a library section, and a “selfie station” all dedicated to OJ.

Organized by Mat Gleason, Coagula’s owner, and Adam Papagan, a millennial who grew up in West Los Angeles and is arguably obsessed with OJ, the museum drew a combination of avid Simpson enthusiasts, conspiracy theorists, curious young people, “some nuts,” “people who would show up to the trial way back when and hang out outside and hold up signs,” and “a lot of alternative-type people.” Many visitors donated their own OJ Simpson T-shirts to the museum to add to the collection of shirts pinned across the wall, and Gleason’s phone has been ringing “at least once a week” with calls from people interested in selling or appraising their OJ memorabilia.

“I’ve had people call and ask, ‘What’s the Los Angeles Times from the day with the verdict worth?’ ” Gleason told OK Whatever. “And I’ll say, ‘Oh, it’s worth $7 or $8 bucks on eBay.’ And then they’ll freak out and be like, ‘But I saved it all this time!’ ”

Certain collectable shirts, because of their rarity, have occasionally sold on eBay for as much as $400, but lots of the stuff is worthless today. “If you had $5,000 and wanted to start an OJ collection, you could get almost everything except for the Ford Bronco,” Gleason joked.

Those who are trying to make a buck off OJ products and think they’re now suddenly valuable obviously did not understand the intention behind Gleason and Papagan’s museum.

“We were trying to make the point that this is junk,” Papagan said. “This is just junk that was made for a quick laugh and a quick buck, and the fact that any of it has survived is kind of amazing.”

But there’s also something special about these items, many of which were D.I.Y., handmade, and sold by individuals on busy intersections in Los Angeles. Gleason described a lot of the stuff at the museum as “art by and for the people,” which is exactly what it was when you think about it.