In late October we posted a report titled "Merchants Going to War with Apple Pay will lose." Rite Aid was one of the major merchants that purposely chose to opt out of Apple Pay last year when they could have led the way. Today Rite Aid reverses course by announcing that their 4,600 stores will begin accepting Apple Pay this coming Saturday.

According to Rite Aid's CEO ken Martindale, "By accepting mobile payments, we're able to offer Rite Aid customers an easy and convenient checkout process, which we know is important to them. Investing in mobile technologies is just one piece of Rite Aid's evolving digital strategy and we will continue to explore, test and implement innovative technologies that will help us to better serve our valued customers."

About Making Comments on our Site: Patently Apple reserves the right to post, dismiss or edit any comments. Comments are reviewed daily from 4am to 6pm PST and sporadically over the weekend.