Written by Hunter Gebron

In this spotlight article, we will follow a domain’s journey through the adChain Registry. The domain is a fictional blog called thetopic.io that caters to the latest trends and Hollywood gossip. Thetopic.io serves online advertisements to generate revenue and its owners, Stacy and Steve have heard about the adChain Registry and would like to apply their domain.

Being that Stacy and Steve are well-versed in the blockchain world, they already have Ether and have used it to purchase some adToken (ADT).

But when they arrive at app.adchain.com, they quickly realize they need a MetaMask account. MetaMask allows the adChain Registry to interact with the Ethereum blockchain. Luckily for Stacy and Steve, MetaMask is a Google Chrome extension and, it’s very easy to install.

With MetaMask installed and funded by Ether and adToken (ADT), Stacy and Steve are ready to apply thetopic.io to the adChain Registry!

By typing in thetopic.io into the Domain URL field and staking minimum adToken deposit amount required (160 ADT) all that is left to do is click the green “Apply Domain” button.

Now, thetopic.io is in the ‘In Application Stage,’ shown in blue on the Stage Map below.

During the In Application stage, any adToken community member can issue a ‘Challenge’ against thetopic.io if they feel it is not a good candidate for listing.

If thetopic.io makes it through the In Application stage without being challenged, they will be included in the adChain Registry, as shown in green in the Stage Map below.

However, it just so happens that a savvy adToken community member named Gregorio thinks that thetopic.io has way too many ads crammed onto one page. It slows down the page load time and hinders his browsing experience. So he challenges thetopic.io by matching the application deposit amount of 160 ADT.

Gregorio states the reason for why he is challenging thetopic.io so the rest of the community can evaluate if what he says is true or not.

After being challenged, thetopic.io has now entered the Voting Stage of its journey through the adChain Registry, as shown in blue in the Stage Map below.

During the Voting Stage, adToken holders can vote to Support or Reject thetopic.io from the registry by using adToken.

It turns out Gregorio’s assessment that thetopic.io has too many ads on one page is right. The community votes to Oppose thetopic.io in large numbers. thetopic.io’s application is rejected from the registry and Stacy, and Steve loses their adToken deposit. Meanwhile, Gregorio and the winning voters that sided with him earn a special dispensation adToken award.

Thetopic.io is rejected from the adChain Registry, as shown in red in the Stage Map below.

Conclusion

In this example, the domain thetopic.io applied to the adChain Registry and was rejected by the community because it was deemed to have too many ads loading on the page. Stacy and Steve lost their adToken deposit but, they have gained some valuable information from the community. They can now take action to improve the quality of thetopic.io by removing some of the ads on their page. Once they do, they can re-apply to the adChain Registry, and this time the community will be much more likely to vote thetopic.io into the registry.