The Boilermakers finished the 2018 season 6-7

Coach Jeff Brohm is 13-13 in two seasons at Purdue

The three night games averaged nearly $188,000 in gross alcohol sales

Purdue opens the 2019 season Aug. 31 at Nevada

WEST LAFAYETTE, Ind. – Alcohol sales nearly doubled at Purdue home football games in 2018 compared to the previous season, according to information obtained by the Journal & Courier through an open records request.

In 2017 – the first season alcohol was sold in the concourse – the athletic department generated $567,778.76 in gross sales. Last season, the figured jumped to $1,063,632 million in gross sales, thanks to a seventh game at Ross-Ade Stadium and three kickoffs starting under the lights.

Sales throughout the concourse make up 73 percent of the gross revenue in the last two seasons.

Sales were expanded to include the entire stadium for the 2017 season. Before that, Purdue had limited alcohol sales to premium seat holders in the Buchanan and Shively Clubs along with suites.

Starting in 2015, beer and wine have been sold in the south end zone patio area to season ticket holders and student VIP cardholders at least 21-years old.

South end zone gross sales continued to rise, generating $153,770 in 2018 compared to $101,023 in 2017.

Game-by-game alcohol sales in 2018:

• Northwestern: $189,570

• Eastern Michigan: $52,843

• Missouri: $154,973

• Boston College: $150,612

• Ohio State: $217,440

• Iowa: $169,998

• Wisconsin: $128,196

In 2017, two games – Michigan and Indiana – generated over $100,000 in gross revenue sales compared to six games last season.

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Purdue averaged $187,327 in gross sales during night games - Northwestern, Missouri and Ohio State. The four games that started at noon or 3:30 p.m. generated an average of $125,412 in gross sales.

Purdue is one of 10 Big Ten schools that allow alcohol sales at home football games and one of four that permit stadium-wide sales (Maryland, Minnesota and Ohio State).

The athletic department received $263,322 in alcohol gross sales during the 2017-18 men’s basketball season. It was the first season alcohol was available to purchase throughout Mackey Arena.

Women’s basketball home games in 2017-18 generated $5,241 in gross sales.