GUCCI has been branded "offensive and irresponsible" for making models wear turbans at Milan Fashion Week.

The luxury fashion brand was blasted after sending white models down the catwalk in Sikh turbans to showcase its Fall 2018 collections.

5 Gucci was blasted online after sending white models down the runway wearing turbans Credit: Splash News

Actor and model Avan Jogia, 32, drew attention to the controversy when he blasted the Italian company publicly on Twitter.

Posting a picture of one of the models, he wrote: "Yo.. @gucci ... I mess with you guys... but this isn't a good look for you.

"Could you not find a brown model?"

The Canadian TV star, who describes himself as having roots in Hinduism, encouraged others to take issue with the decision by creative director Alessandro Michele.

5 The outfits were described as offensive by many on Twitter, who questioned the diversity of the luxury fashion brand Credit: AFP or licensors

5 Avan Jogia asked Gucci whether they couldn't find a 'brown model' on Twitter Credit: Rex Features

He added: "and please, other people of colours, this happens to ALL of us, say something even if it doesn't apply to you personally.

"I got you, if you got me."

Twitter user jaz wrote: "My blood is boiling right now. As a Sikh, I see this as a huge sign of disrespect and disregard towards Sikhism.

"It isn't hard to educate yourself on the significance of a turban. This isn't a mere fashion accessory!"

5 Avan Jogia's Tweet sparked a debate

5 Gucci's bizarre show was set against a hospital operating theatre background Credit: Rex Features

Another user wrote: "you can't expect brands that thrive off the exploitation of coloured ppl in sweatshops to care about appropriation - they'll apologise and may never do it again, but all in the name of capital".

The dastaar, as the turban is known in Sikhism, is mandatory for all initiated Sikh men and women.

In the religion, the turban is an article of faith that represents honour, spirituality, piety, courage and self-respect.

Unlike in Sikhism, where turban wearers are not supposed to show their hair at all, models revealed scraps of hair in what some Twitter users perceived as a direct insult to the religion.

The bizarre clothing decision was made against an unusual backdrop, as guests arrived at the show to sit in what looked like an operating theatre.

Operating tables were placed at intervals on the runway, while LED lights hung overhead and walls were painted a hospital green.

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Shockingly, several models wore carried what looked like severed versions of their own heads.

Another wore a balaclava and nipple tassels, while one male model carried what looked like a baby dragon from the Game of Thrones.

Gucci has not yet responded to the choice of using turbans in the show.

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