The Town of Dildo is keeping up with Kimmel.

During his segment with the town Wednesday night, Jimmy Kimmel unveiled a sign on the Hollywood Boulevard, showing the direction and distance to Dildo, Newfoundland.

Local Service District Member Andrew Pretty says at 5:30 last evening, they put up a similar sign at the Bill Pretty Memorial Playground, showing the direction and distance to Hollywood.

Kimmel first mentioned the town of Dildo on his show last week, bringing much attention to the province and community – and tons of attention online.

Pretty loves the attention. He says it’s helping every business in the Town.

And Pretty says there is a great sense of community pride as a result.