When the identity of the New Super-Man character was revealed for DC Rebirth as Kenji Kong, there was some kickback.

In an article for DC Comics, writer Gene Luen-Yang writes,

What would I think if I were a casual comics reader and I encountered an Asian super hero named Kenji Kong as a supporting character in a couple panels of a DC comic, without any context for the name?

I'd probably assume some non-Asian writer had confused Asian cultures.

I was only thinking about how I'd make this character and his name work in the particular story I was going to write. I'd missed the forest for the trees.

I had to change the name.