The National Basketball Association franchise has announced that it will begin accepting the currency as payment online for tickets and merchandise, according to The Sacramento Bee.

Bitcoin has become a coin of the realm of the Sacramento Kings.

As acceptance grows for bitcoin, which users can purchase with cash through online exchanges, the Kings have become the latest big-name organization to take it for payment. Online game site Zynga and Overstock.com are just two of the recent converts.



(Read more: Do you really know bitcoin? Here are 11 myths)

The Kings have sought to be among the most tech-forward teams in the league, allowing fans to load paperless tickets onto their smartphones, among other measures.

The team "has a growing number of tech-oriented fans and we think (bitcoins are) yet another way to make the experience for those fans more seamless and hassle free," Kings President Chris Granger said.

Read the full report here.