He also noted that the release of John Wick: Chapter 3 – Parabellum boosted the value of John Wick and John Wick: Chapter 2, seemingly indicating that the company saw an uptick in sales for the first two films in the franchise in ancillary markets coinciding with the release of the new movie. From that we could surmise that more and more people are discovering the John Wick franchise and catching up at home, which should help it continue to grow with each theatrical release.