Foxtel is in talks with Australia's two largest video subscription providers, Netflix and Stan, about bundling their services together, as incumbent pay-TV providers globally opt to join forces with rival online platforms.

A partnership would potentially allow Foxtel customers to pay one bill to watch the full range of content from Stan, Netflix or both, on a single platform.

Foxtel is in talks with subscription video platforms Netflix and Stan

Netflix and Stan, which launched in Australia in 2015, are rivals to Foxtel because they offer alternative movies and television programs that can be readily consumed on smart televisions and mobile devices. Foxtel lost subscribers for the first time in 2017 on an annual basis.

However, pay-TV providers are increasingly looking to retain customers by partnering with video-on-demand services.