Pebble is definitely proving the smartwatch market is growing. The company sold 400,000 devices last year, snagging somewhere around $60 million in revenue.

And in 2014, the company is well on track to double that revenue number.

Talking with Fortune, company officials seem to be very confident with Pebbles place in the wearable device market, even with the growing amount of competition. Earlier this week, Google unveiled its Android Wear SDK, and Apples long-rumored iWatch is expected to hit the market later this year.

"When we started working on wearables six years ago, there were few players in the space and a lot of skeptics," says Pebble CEO Eric Migicovsky of Google's news. "It's exciting to see this market grow so quickly — enabling more interesting use cases and keeping all of us laser-focused on creating the very best user experiences we can."

Instead of worrying about what other players might be doing, Migicovsky is focused on making Pebble a better product:

"My dream watch would be something that is just screen, but we're going to live with reality for a little while," he says. Migicovsky also looks forward to a day when Pebble becomes more than an early-adopter digital accessory, when the watch can act as a central controller to some of the user's other devices: their car, items in their home and on their body. His plan is to innovate upon Pebble to the point where "if other people compete with us, they would have to do it on our terms."

So far, 2014 has been a big year for Pebble. After introducing the Pebble Steel watch back at CES, the company unveiled a major update for its iOS app in February.

Version 2.0 brought Pebbles own appstore with more than 1,000 different apps and watchfaces. The store is divided into six different categories – Daily, Tools & Utilities, Notifications, Remotes, Fitness, and Games.

Apps from three new partners, eBay, Evernote, and Time Warner Cable, recently joined Pebbles store.

This article originally published at AppAdvice here