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Investor fatigue has taken hold in Canada’s hot marijuana sector amid an influx of look-alike producers getting licensed and going public, analysts said at an industry conference Friday.

“There’s massive investor fatigue, like enormous, and people can’t tell the difference between licensed producers anymore,” Aaron Salz, CEO at Stoic Advisory, said on a panel Friday at the Lift Cannabis Expo in Toronto.

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“Fundamentally, to some degree, these businesses, as prescribed by Health Canada and being in a highly-regulated industry are almost forced to be identical in many ways.”

There are currently 44 licensed marijuana producers in Canada, but that could easily double over the next year as the government looks to increase cannabis supply ahead of the coming legal recreational market, expected as early as July 2018.