Distinct Audience Segmentation

The overall ARK Ecosystem has all kinds of people within it, and the new ARK website is designed to speak directly to all of them. Users can easily see the ways they can buy, spend and use their ARK tokens, as well as how to participate in the ARK community. Developers can be exposed to all of the technical moving parts associated with ARK technology while learning how to build with, and contribute to the platform. Unlike previously, in many cases they won’t even have to leave the website to do so.

The User Hub exposes visitors to the advantages of ARK, and allows them to learn more about ARK’s open source projects like the ARK Wallets and ARK Explorer. Information on how to buy, spend and use ARK is available, including the Spend App VISA card which can be linked to ARK, and the ARKTippr Tip Bot.

exposes visitors to the advantages of ARK, and allows them to learn more about ARK’s open source projects like the ARK Wallets and ARK Explorer. Information on how to buy, spend and use ARK is available, including the Spend App VISA card which can be linked to ARK, and the ARKTippr Tip Bot. The Developer Hub allows programmers to dive into all the technical aspects surrounding the ARK Ecosystem, including the intuitive ARK Deployer, which allows developers from all walks of life to create an entire standalone blockchain customized to their needs. The hub also acts as a portal to documentation, GitHub, bounties and rewards, the ARK Community Fund, delegate information, the Powered by ARK Program and more.

Whilst the new website places a key focus on the user and developer audience groups, the keen-eyed among you may notice the omission of an enterprise focus on the new website. This is a conscious and strategic decision.

An enterprise audience comes with their own needs and challenges they are looking to solve; they come with expectations around branding, business structure, content, tone of voice, process, products and services and more. In short, all this means they have to be approached and catered for in an entirely different way to both our user and developer audiences. In order to target and provision for an enterprise audience appropriately a standalone website, and tailored commercial approach is needed. This is something we are actively exploring and developing. More information on this can be found in our roadmap, and we’ll keep you updated as we progress.