In the introduction to his rebellious CreativeMornings talk, Jon Lax, President & Co-Founder of digital agency Teehan + Lax, presented the analogy of monkeys in a cage to make the case for why we use time sheets in the creative industry. In his full talk, Jon provides insightful detail into the interesting history of the billable hour, and challenges creatives to consider a different approach when charging for their work & bidding on projects.