When Starbucks' new Mini Frappuccino — a shrunken 10-ounce version of the popular sweet, icy drink — launched on Monday, it seemed to some to be a clear attempt by the coffee chain to reach a new, smaller consumer: kids.

OMG. @Starbucks now has Mini Frappuccinos. Is this how they're going to hook children? Reduce frapp guilt? AHHH! #yum

Members of the generation born from the early '80s to mid-'90s are now having kids, and that means there's a whole new series of ways to make money from them. A new report by Goldman Sachs, "Millennial Moms," names Starbucks as one company well-positioned to benefit from this new wave of parents.

It's no secret that this crowd loves good coffee and fresher, higher-quality adaptations of fast food. It also accounted for almost 90% of the 1.5 million new mothers last year, according to the report.

Starbucks has a big opportunity in front of it, because it's essentially the only giant national fast-food chain selling a product these mothers "would not feel guilty/embarrassed to feed to their kids," Goldman's report points out. It has invested significantly in rolling out a range of "real food" (think yogurt, smoothies, and fruit snacks) and heavily promoting it, unlike some other fast-food restaurants.

Young consumers are, according to QSR magazine, in search of "an upscale fast-casual restaurant," and with McDonald's grip on young consumers slipping, competitors are moving in to market to this demographic.

Goldman also described Starbucks' high share of cafes with drive-thrus as an advantage for busy parents seeking convenience. Kid-friendly McDonald's, for example, does more than 60% of its business from drive-thrus.

The official word from Starbucks is the kid-size Mini Frap isn't for kids, but generally for all those customers "who are looking for a smaller serving size," spokeswoman Sanja Gould said in an email to BuzzFeed News. That might mean people who want to sample a new flavor, or who are looking for a slightly less filling, slightly cheaper (it saves about $0.30), or slightly less caloric (it cuts out roughly 50 calories) drink.

"Our goal is to offer a variety of high quality products that are appropriate for all of our customers, including families," Gould said. The limited-time Mini Frap is just one item that might—perhaps unintentionally—appeal to all those parents who are showing up at the cafes with their children now.