Cincinnati restaurateur Jeff Ruby has promised to buy a steak dinner for every Northern Kentucky University undergrad student if the No. 15 Norse upset the No. 2 Kentucky Wildcats on Friday. This marks NKU’s first appearance in the NCAA Tournament in just their first year of Division I eligibility, and Ruby wanted to recognize the achievement. The dinners can be redeemed at any of Ruby’s restaurants. Should the Norse topple the No. 2 seed on Friday night, Ruby estimates the cost of providing a full steak dinner to 15,000 college students may well exceed $1 million. “Yes, this could get very expensive,” Ruby admits with a smile. “But it’s important to me to show support to our hometown organizations. NKU is a real asset to the community as they continue to produce extraordinary talented leaders for our region and beyond.” The high-steaks game is scheduled for Friday at 9:40 p.m at Banker’s Life Fieldhouse, Indianapolis.

Cincinnati restaurateur Jeff Ruby has promised to buy a steak dinner for every Northern Kentucky University undergrad student if the No. 15 Norse upset the No. 2 Kentucky Wildcats on Friday.

This marks NKU’s first appearance in the NCAA Tournament in just their first year of Division I eligibility, and Ruby wanted to recognize the achievement.


The dinners can be redeemed at any of Ruby’s restaurants.

Should the Norse topple the No. 2 seed on Friday night, Ruby estimates the cost of providing a full steak dinner to 15,000 college students may well exceed $1 million.

“Yes, this could get very expensive,” Ruby admits with a smile. “But it’s important to me to show support to our hometown organizations. NKU is a real asset to the community as they continue to produce extraordinary talented leaders for our region and beyond.”

The high-steaks game is scheduled for Friday at 9:40 p.m at Banker’s Life Fieldhouse, Indianapolis.