When Claudia emerged from her room on Memorial Day sporting turquoise, Conway asked her to change into blue. “She goes, ‘Turquoise is blue.’ And it is. But it wasn’t a shade available to Betsy Ross when she stayed up through the night sewing the damn flag.”

She chose not to argue with the preteen, which would have delayed their morning. Instead she laid out four Betsy Ross blue choices on her bed. “Minutes later,” she says, “she came out in one of those shades.”

Conway follows the same approach with the Republican presidential nominee. Never command. That could insult him. Always make suggestions, backed with information in 10-second sound bites: Betsy Ross lacked turquoise. Female voters want compassion.