Winkreative came on board to help Air Canada realise its ambition to become one of the world’s top 10 airlines. Our new livery celebrates the country’s diverse culture and landscapes while paying homage to the airline’s rich heritage. The livery redesign led to a new in-flight magazine, commercial photo shoots and the transformation of the brand’s wider visual and verbal identity, helping Air Canada reaffirm its position in the aviation industry and reinforce a sense of Canadian pride.