HTC is looking to boost its Viveport VR app store by offering developers 100 percent of revenue rather than a traditional 70%/30% split starting October 1 and continuing through the end of the year.

Rikard Steiber, President of Viveport, said he expects the move to help developers through the critical holiday season when many people will be buying VR headsets for the first time.

“We get a stronger more thriving developer community,” Steiber said of the reasoning for the decision.

According to a press release:

Viveport has made enhancements that benefit both customers and developers alike. Based on user feedback, Viveport has made significant upgrades to improve the customer experience when using the app store. Furthermore, from October through the end of the year, Viveport is foregoing its platform fee. To thank the developers who have contributed to the success of Viveport during its first year, developers will keep all the profits during the 2017 holiday season.

HTC also has a version of Viveport built for arcades. In 2018, after giving developers everything from sales, the company will be boosting the amount developers receive from people purchasing time playing their games in a VR arcade from 50% to 70%.