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The former boss of Sega’s Western arm Mike Hayes has joined the board of virtual reality and virtual world firm nDreams.

Hayes left Sega in the summer of 2012 after an eight-year stint. His move to nDreams comes following recent investment from Mercia Fund Management to aid its development of software for both Oculus Rift and Sony’s Project Morpheus.

Patrick and his team have shrewdly identified the emerging VR technology as the next exciting innovation which will undoubtedly provide the games industry with a major commercial boost,” Hayes said.

nDreams are well placed to provide innovative software for the new headsets and have the opportunity to be a major player in this new market.”

nDreams CEO Patrick O’Luanaigh added: We’re delighted to welcome Mike as a director. I have been fortunate enough to know Mike for over 15 years, and he’s one of the smartest people in the industry.

Alongside the talents of Nicholas Lovell and Pip Burley, we now have a formidable team of non-executives that will help drive us forward as we look to become a major player in the rapidly growing world of VR.”