Toyota's innovations are targeting pedestrians and older folk. It cites Japanese traffic accident data showing that, since 2011, pedestrian fatalities have overtaken those in passenger cars and are now, at 37 per cent, the most common form of fatality on Japan's roads. They also show that older people are disproportionately involved all accidents, either as pedestrians or drivers. In 2011 2,264 under-65s were killed on Japanese roads and 2,147 over-65s. Police data shows that older drivers have also been steadily causing more accidents on Japanese roads. There are also some slightly scary studies from the Japanese Society of Automotive Engineers showing that, compared with the average 30-year-old, a 60-year-old has significantly worse sight (particularly in low light), slightly less memory recall and powers of reasoning, and much slower reactions.