The legend of Mobile’s Crichton Leprechaun might not lead you to a pot of gold, but it’s about to bring you a can of beer, courtesy of Louisiana-based Parish Brewing Co.

Parish Brewing owner Andrew Godley confirmed Wednesday that a label shared on Facebook in Mobile is the real deal. The image shows a shamrock-patterned beer can featuring a well-known witness sketch of the Crichton Leprechaun, made famous in a 2006 report that went viral after being aired on NBC affiliate WPMI-TV15. Godley said it’s the mock-up of a seasonal label that his company will begin putting on one of its beers for distribution between Mardi Gras and St. Patrick’s Day.

“Just for your information, outside of Mobile the Mobile Leprechaun is still a big deal,” said Godley. “It’s a hilarious bit of pop culture folklore.”

Godley said the label is a fusion of a few separate impulses. First off, Parish likes to come up with seasonal labels for its relatively new Pilsner-style beer. Secondly, the Lafayette-based company sells a lot of beer in Lower Alabama, and Parish is personally familiar with the region because he has long liked to vacation in Orange Beach and surrounding coastal areas.

And thirdly, he loves that 2006 video. He thinks it’s one of the best news reports ever filmed, and says reporter Brian Johnson deserved to win awards for it. “He should be the evening news anchor on ABC,” said Godley.

According to a retrospective essay by anchor Scott Walker, Johnson was sent to look into reports of crowds gathering on a lot in Crichton. It emerged that somebody claimed to have seen something in a tree, somebody said maybe it was a leprechaun, other people came to look, and things snowballed from there into a block party atmosphere, with bystanders vying to add new facets to a newborn tall tale. The WPMI crew played it straight, despite the obvious likelihood that people were playing to the camera for the sheer silly fun of it.

National attention followed and for better or worse, the Crichton Leprechaun became a thing for which Mobile is known. That lumpy, childlike sketch also has become a familiar local icon, regularly appearing on T-shirts and other merchandise well over a decade later.

Godley said Parish is about to start packaging cans with the new label. By Fat Tuesday they’ll be getting into the hands of distributors, to be shipped out to bars, restaurants and retailers while supplies last. It’ll be available in any market Parish serves, though it remains to be seen exactly which retailers will offer it. Godley said Rouse’s supermarkets are probably a safe bet.

“I expect Callaghan’s bar to take plenty,” he said of Callaghan’s Irish Social Club, a Mobile venue that isn’t in Crichton but which has featured the Leprechaun in a few T-shirt designs.

Godley said Parish’s “Ghost in the Machine” double IPA is its best-selling beer in Mobile. The specially labeled Pilsner probably won’t topple it, since only a few hundred cases are planned.

“The big boys could never be bothered” with a run that small,” he said. “That’s what we do in the craft beer world. We do things that should be fun.”

Godley said, however, that a local distributor has raised the possibility that the Leprechaun-branded beer could return as an only-in-Mobile offering. The distributor “has requested that we be able to make the product year-round, if there’s sufficient demand,” he said.