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This is the moment a woman takes a football shirt from the hands of a young fan, after it was thrown in the crowd by Preston North End striker Jermaine Beckford.

The young child was delighted when the hat-trick hero threw the shirt towards him at Wembley stadium yesterday after being subbed in the crucial 4-0 victory over Swindon Town.

But a woman wearing a pink t-shirt eventually took it off the boy, with the moment captured by TV cameras and going viral on social media.

It is not clear if the boy and the woman were known to one another.

Later that evening, the shirt reportedly appeared for sale on Gumtree at a price of £1,500 but it has since been removed from the site.

Jubilant Preston fans halted their celebrations after winning promotion to set up a Facebook group calling for 'justice' for the little lad in the images.

Fan group Preston North End Discussions launched a campaign last night entitled ‪#‎Justice4BeckfordShirtKid‬, saying it was a shame the footage has "sour[ed] such a fantastic day".

Lancashire Police told Mirror Online that while no crime has been reported, its Football Intelligence Unit will be examining the case.

Do you know the woman? Call the newsdesk on 0800 282 591 or email mirrornews@mirror.co.uk