I got this keyboard on sale for $129 and on top of that had $40 dollars in gift certificates with my bestbuy points. But even if I couldn't get this for $89 dollars like I did I would buy it again for the full price! This is by far one of the best keyboard I have ever used. For gaming, typing, editing, anything you can possibly think of.... The lights are amazing and the best of the best in customizable options. I currently have it set for my league of legends layout but you can light up each individual key a different color if you wanted too it's insane! Extremely responsive sometimes a little to much... but once you get used to it WOW! Don't think twice when it comes to buying this keyboard!