Family members of Emantic “E.J.” Bradford Jr. called the Alabama Attorney General’s report on his death a cover-up after learning the Hoover police officer who fatally shot the 21-year-old on Thanksgiving night will not be criminally charged.

The family and their attorney, Benjamin Crump, met with representatives from the Alabama Attorney General’s Office around 11 a.m. Tuesday about the investigation into 21-year-old Bradford’s shooting, after AG Steve Marshall released a report saying the officer’s actions were justified.

“My son was murdered. And you think I’m going to let it go?,” Emantic Bradford Sr. said after the meeting. “That was a homicide… you killed my son. You are a coward. You’re a coward too, Steve Marshall.”

Crump and the family said they did not meet with Marshall himself, but rather officials from the AG’s office.

Bradford was shot by Hoover police on Thanksgiving night at the Riverchase Galleria mall, which was crowded with shoppers for Black Friday. The AG’s report detailed the investigation into the gunfire inside the mall that injured 18-year-old Brian Wilson and 12-year-old bystander Molly Davis moments before Hoover police killed Bradford. Erron Brown, 20, is charged with attempted murder in the shooting of Wilson.

“We’re in Alabama. It’s still cool to kill a black man,” Bradford Sr. said Tuesday. “It ain’t over. It ain’t over at all. Bottom line, I am going to have justice for my son and you’re going to deal with it.”

Bradford’s mother April Pipkins also spoke. “Attorney [Marshall], I want to know, if that was your child would you consider this justice?,” she said. “Would anyone consider this justice? You shoot my child three times, and you call this justice.”

She said her son will be remembered as a hero.

Crump, a nationally known civil rights attorney, said Bradford ran away from the shooting before realizing his friend Wilson wasn’t with him. “The video tells the whole story,” Crump said. “He was running away, like everybody else… He took his gun out and went back, trying to protect his friend,” Crump said.

“E.J. Bradford had absolutely nothing to do with the initial altercation,” Crump said, adding Marshall had enough evidence with the surveillance video and body camera footage to charge the police officer.

“We don’t have any evidence whatsoever that EJ ever knew the police officers were there whatsoever.” Crump also said the officers stated in the AG’s report they didn’t give Bradford any verbal warning before firing, and Crump doesn’t believe Bradford ever saw the police officers approaching.

In that report, Marshall wrote that the officer, whose name has not been released by officials, was justified in shooting Bradford.

“After an extensive investigation and review, the Attorney General has determined Officer 1 did not commit a crime under Alabama law when he shot and killed E.J. Bradford and thus the Alabama Rules of Professional Conduct preclude presentation of this case to a grand jury,” Marshall’s report states.

Full coverage of the Thanksgiving night Riverchase Galleria shooting

“The facts of this case demonstrate that Officer 1 reasonably exercised his official powers, duties, or functions when he shot” Bradford, the report continues.

The report, Crump noted, includes a quote from a witness who said she heard officers commanded Bradford to drop his weapon. “They picking and choosing now what’s favorable,” Crump said. “They’re going to go find someone to exonerate the officer. It’s a coverup.”

The attorney also said the body cam footage, which wasn’t released to the media or shown to the family Tuesday, shows two officers “fist bumping” over Bradford’s dead body.

“My son is a deer in the headlights now?” Bradford Sr. said. “You hunting? That’s what he was doing, he was hunting.”’

“I’m mad. I’m mad and I’m hurt.” He said Marshall should have sent the case to a grand jury for citizens to decide whether the officer should have been charged. “You’re not the dadgum judge and jury.”

Birmingham activist and president of the Outcast Voters League Frank Matthews also spoke at the press conference. He also called the lack of charges a cover up and said the attorney general improperly took the case away from Jefferson County District Attorney Danny Carr. He also chanted “No justice, no peace,” and said there will be protests.

Crump questioned why the mall surveillance video was released to the media before being shown to the family. “That’s the disrespect the attorney general has shown this family,” he said.

Watch the full press conference below.