We're saying thanks to @patriots' 1million followers w/ custom digital Pats jerseys – RT for yours! #1MillionPatriots pic.twitter.com/u2SfidCb9e — New England Patriots (@Patriots) November 13, 2014

On Thursday, the Patriots official Twitter account had a promotion where they thanked some of the followers who helped them reach a million followers with “digital custom jerseys”.

To make the jerseys the official account took the user’s twitter name and then added it onto the jersey and tweeted it. This included one user whose name was “I hate [racial slur]”, which quickly went viral.

On Thursday night, the Patriots issued an apology for the tweet.

We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future. — New England Patriots (@Patriots) November 14, 2014

While none were as offensive as the tweet the Patriots apologized for, some pretty ridiculous ones continued to get through:

@IoIoIoloIoloIol Thanks for helping us become the first NFL team with 1 million followers! #1MillionPatriots pic.twitter.com/RXheytn4Ic — New England Patriots (@Patriots) November 14, 2014