Screen Shot: PUER

City Based: Bronx, NY

What inspired the brand name?

PUER IS LATIN FOR " BOY " THE BRAND USES REF POINTS OF MY CHILDHOOD IN ALL DIRECTION OF BRANDING. IT'S MAINLY IDEAS OF THE BOY IN ME, NOT THE " MAN ".

At what moment did you realize you wanted to start a brand?

AROUND 2005. TRIPS TO SOHO, BEING SUPER YOUNG AND BEING INLOVE WITH BRANDS LIKE ABSURD.

What helps you get over creative blocks?

ASKING QUESTIONS.

What is the biggest mistake you have made?

I DON'T THINK IVE MADE IT YET.

What is the biggest success you have had?

PRINTING THE FIRST SHIRT