Those asking why, I mean I like to think we are primarily about critique on the channel, so taking brand deals for games we want to critique is absolutely unacceptable. We honestly do so few brand deals for that reason, there are very few things we're comfortable with as a business, regardless of how lucrative such deals are. If I could go back in time, there's a few deals I wouldnt have taken back when I was less experienced and aware. If we took the piss, nobody would trust us anymore and they'd be right not to. There's no other reason than that really. Obviously, we will respect the same critique embargo as everyone else, we don't break embargos on this channel, thats how you get blacklisted and its not fair to other outlets.