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Friends,Today, we’re introducing a new color variant of the OnePlus 3 - Soft Gold. This isn’t your typical gaudy gold smartphone. We’ve toned the color down for a light, elegant look. To complement this more low-profile take on gold, we went with a subtle texture reminiscent of holding fine, silky-soft sand. Press photos and product renders don’t do it justice; you’ll have to experience the OnePlus 3 Soft Gold for yourself to truly understand what sets it apart.Curious to find out when you’ll be able to get your hands on the new OnePlus 3 Soft Gold? We’ve got some great news. In the United States, starting at 12:00 PM Eastern time on July 26, you’ll be able to order the OnePlus 3 Soft Gold on OnePlus.net. It will become available in other regions on August 1. Please refer to the table below for a full rundown of launch time information. We’ll have more information on the exact launch date for India soon. Be aware, supply of the Soft Gold version of the OnePlus 3 is limited. If this is the device you’ve been waiting for, we recommend ordering yours before the first batch of devices runs out!Since its release, the OnePlus 3 has been a hit with fans, drawing glowing reviews from users and critics alike. With top-of-the-line performance, build quality, design, and plenty of convenient features like Dash Charge, which gives you a day’s power in half an hour, the OnePlus 3 has quickly earned acclaim as perhaps the best Android smartphone on the market today. We built the OnePlus 3 for our community, with our community. Since its release, you’ve all been so enthusiastic about the OnePlus 3 that we’ve run into some challenges keeping inventory.Thank you for your support, with your help we’ve taken another step in our mission to build a better smartphone.Never Settle.*Launch Information:US - July 26, 12:00 pm US Eastern timeEU - August 1, 12:00 pm CESTHK - August 1, 6:00 pm Hong Kong timeCA - August 1, 6:00 am Canada Eastern time