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Greyhound Canada says it is ending its passenger bus and freight services in Alberta, Saskatchewan and Manitoba, and cancelling all but one route in B.C. — a U.S.-run service between Vancouver and Seattle.

As a result, when the changes take effect at the end of October, Ontario and Quebec will be the only regions where the familiar running-dog logo continues to grace Canadian highways.

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“This decision is regretful and we sympathize with the fact that many small towns are going to lose service,” Greyhound Canada senior vice-president Stuart Kendrick said in an interview with The Canadian Press.

“But simply put, the issue that we have seen is the routes in rural parts of Canada — specifically Western Canada — are just not sustainable anymore.”

Kendrick said 415 people will be out of work as a result of the decision, which he estimates will impact roughly two million consumers.

The company is blaming a 41 per cent decline in ridership since 2010, persistent competition from subsidized national and inter-regional passenger transportation services, the growth of new low-cost airlines, regulatory constraints and the continued growth of car ownership.