Radio personality Steve Price has called for a villain in the Virgin Australia Supercars Championship.

An avid follower of the sport, Price appeared on Inside Supercars last night and said the key element Supercars is missing is the polarising personalities of the 2000s, when back then were fierce rivalries between a handful of competitors.

Price floated the idea with panellists Will Davison and Fabian Coulthard, as well as regular host and former driver Mark Skaife.

“I think the sport’s in great shape but I think this is one of the things – and I’m interested in the views of Fabian and Will – we don’t have a real bad guy,” Price said.

“When he [Skaife] was driving, they had Ingall and Murphy and this cranky old guy. We need a villain … punching people on the side like he did!”

Skaife backed him 100 per cent and was involved in one of the most controversial events in the sport back in 2003, when he waved his first at ‘The Enforcer’ Russell Ingall’s car at Eastern Creek after being taken out, and the then-Falcon driver swerved towards him.

“Start unloading blokes, get onto ‘the Enforcer’ … it never affected him,” Skaife said.

But the drivers were tentative, with DJR Team Penske’s Coulthard suggesting the drivers were penalised for acting out on and off track.

“There isn’t such a love-hate feel,” he said.

“We have been [aggressive] and then we get done for it.”

Davison said it was a good point and was the subject of an incident with James Courtney last year where words were fired.

“I think … keep your friends close, your enemies closer,” he said.

“It still happens, it’s still on.”

Price insisted: “You’ll be popular, just do it!”