From storytelling on social media to little package add-ons, the methods in which Etsy sellers encourage repeat business are as creative as the businesses they run. Offering discounts with Etsy Coupon Codes is one such powerful tool. Coupon codes have been around since 2010, and over 200,000 shop owners have taken advantage of them. Currently, about 3,000 coupon codes are used daily by shoppers, and in the last month have resulted in tens of thousands of dollars in discounts. But, coupon codes aren’t just about discounting. They’re about rewarding loyal customers, incentivising repeat purchases, and clearing out inventory for fresh creations.

To further allow shop owners to promote themselves, and to offer savings to shoppers, we’re introducing some new kinds of coupon codes we think you’re going to like!

Shop owners can now offer a fixed discount on their items, and can set a price minimum for coupons (for example, “Spend $50 and get $10 off!”). In addition, we’re testing out some new ways for shoppers to find out about these deals by introducing Thank You emails. Buyers can opt in to receive an email with a promotion when shops they’ve purchased from have an active Thank You coupon. Bought a necklace as a birthday gift and got rave reviews? Maybe that shop is offering a discount and you can pick up the matching earrings for under the tree!

We’re excited to see how new discount codes and Thank You emails can help you fuel your Etsy addiction! If you want to learn more about offering coupon codes in your shop, check out the Seller Handbook post, or join the discussion here.