It was only ever going to be so long until this happened! Less than a week after Apple announced its insanely expensive $10,000 Apple Watch Edition and already we have the first attempt to crowdfund one of Apple’s gold timepieces.

Does that mean you’ll get to share in its oh-so-expensive glory; perhaps borrowing it for your graduation or a random night on the town? Of course not, silly rabbit.

To pull it off, he’s purchased a URL and is selling off a board of 10,000 pixels at a dollar apiece: basically giving you the chance to advertise on a giant Internet billboard in exchange for a few coins from your pocket, depending on how big you want your banner to be.

“This is for real,” he explains. “Remember the first time you heard about Million Dollar Home Page? That’d never work they say! Or how about the first time someone told you about Wikipedia. An encyclopedia where anyone can write articles and edit? Get out! Well those stories and so many more came true. Today the reality is an Apple Watch Edition costs $10,000. So a whole website for just a watch? YUP.”

You won’t get to wear the watch yourself, but Roland promises that he “will post pictures of the gold Apple Watch Edition. Then you can proudly tell all your friends that 1/10,000th of it was made possible by YOU!”

Personally, I’m intrigued to see how the whole thing plays out. While a large part of me wants everyone to recognize what a cheap ploy this is, a bit of me is hoping it will succeed. Ultimately it’s going to depend on users. But, hey, in a world where potato salad gets major Kickstarter funding, why shouldn’t we buy some random guy on the Internet an Apple Watch Edition just because he sets up a website?

At least he didn’t turn to crime to fund his habit.