The widespread adoption of RCS will likely help Google compete with Apple's iMessage, which has had similar features for a long time. As TechCrunch notes, Google is now pushing the business uses of RCS, which enables companies to send messages with things like boarding passes, financial fraud alerts and package notifications. The RCS standard can also allow suggested response buttons, like "Open in Maps" to find a nearby Walgreens or "View station map" from Virgin Trains.

Google is partnering with Sprint, 1-800 Contacts, 1-800 Flowers.com, Booking.com, SnapTravel and Subway to bring RCS messaging to their customers, as well as with messaging companies like Smooch and Twilio. Google has also connected with Telcel in Mexico to do the same with various companies and services there, including DHL Mexico, Secretaria de Salud and Airmovil.