Orthodox Jewish woman who can't apply make-up on the Sabbath sues Lancome after its '24-hour' foundation 'faded significantly' overnight



An Orthodox Jewish woman is suing Lanc ô me, and its parent company, cosmetics giant L'Oréal, for false advertising over its new '24-hour' foundation.



Rorie Weisberg says Lanc ô me's new Teint Idole Ultra 24H, which claims to provide 24-hours of 'lasting perfection,' does not in fact last a full day - and therefore, not long enough to get her through the Sabbath.

The upstate New York-native applied the $45 foundation before sundown on Friday in order to test its 24-hour performance, but she found it had 'faded significantly ' overnight.

False advertising? Rorie Weisberg says Lancôme's new Teint Idole Ultra 24H, which claims to provide 24-hours of 'lasting perfection,' does not last a full day - and therefore, not long enough to get her through the Sabbath

According to Jewish law, women are prohibited from applying make-up from sundown on Friday until nightfall on Saturday.

Applying make-up is classified as 'creative work,' which women must refrain from during the Sabbath.

Mrs Weisberg, whose eldest son is having his bar mitzvah on an upcoming Saturday in June, purchased the Teint Idole Ultra 24H for its long-lasting purposes - so she could look polished while keeping to the rules of her faith.

According to the New York Post , the lawsuit claims that the product name and advertising is deceptive because: 'The 24-hour claim was central to plaintiff’s purchase decision, as a long-lasting makeup assists with her dual objectives of compliance with religious law and enhancement to her natural appearance.'

It continues: 'Specifically, plaintiff’s eldest son is having his bar mitzvah celebration in June and plaintiff was looking for a long-lasting foundation that would achieve the foregoing dual objectives over the bar mitzvah Sabbath .'

Although common sense would lead women to believe that sleeping while wearing make-up could 'significantly fade' any foundation and other products worn, such as blush, it stands to reason that '24-hours' includes time for sleep.

The filing, with Manhattan's federal-court, accuses Lanc ô me of violating New York business law through 'deceptive acts and practices.'



The suit seeks unspecified damages on behalf of Ms Weisberg, and other customers who bought the foundation; and also requests a 'corrective advertising campaign.'



A spokeswoman for L'Or é al said in a statement: ' Lancôme strongly believes that this lawsuit has no merit and stands proudly behind our products.

