Twilio Inc.’s strategy to woo developers seems to be paying off, with the communications startup reaching a 2014 annual run rate of $100 million, Venture Capital Dispatch has learned.

The company, which sells an application programming interface or API, enables developers to add call, voice, text and picture messaging to any app with just a few lines of code.

Along with fast growing mobile startups like Uber Technologies Inc. and Airbnb Inc., a large and expanding list of more established, nontech companies including CocaCola Enterprises Inc., Wal-Mart Inc. and Home Depot Inc. have created apps for their customers and employees and use Twilio’s API to enable the communication functions within them.

The more texts and phone calls made within those apps, the more Twilio’s revenue grow since it charges for each time the API is accessed.

Twilio told Venture Capital Dispatch it is adding another $1 million in annual recurring revenue every seven days.