Instagram and YouTube have thrived in the influencer marketing sphere because they offer a view into other people’s lives. Following your favorite personalities on Instagram and YouTube usually means you can see what they eat, what they’re wearing, and what their homes look like, every day.



Whether it’s an Instagram carousel image of their interior design or a YouTube unboxing video of their latest shopping haul, the ‘fly on the wall’ effect makes it seem like you know these personalities.

For these reasons, both Instagram and YouTube make well-founded social channels to put an influencer marketing strategy into play. But, how to know the difference between Instagram influencers and YouTube influencers, and which ones will be right for you? Let’s learn in detail in this article:



Instagram VS YouTube: Key Statistics

INSTAGRAM

With over 500 million users per day, Instagram is one of the biggest social media platforms with mega-celebrities and influencers alike.

It has more than 250 million daily active users that use Instagram features including Stories, Boomerang, GIF, etc.

Top Instagram influencers charge as much as $3000 per post.

ImageSource

YOUTUBE

YouTube influencers with 500,000+ subscribers cost as much as $3000 to 5000 per video.

7 out of 10 YouTube subscribers relate better to their favorite YouTube content creator than to traditional movie stars

Videos created by the top 25 YouTube stars were viewed 3x more, commented on 12x more, and resulted in 2x as many actions than videos from traditional celebrities.

It has a visitor base of over 1.8 billion logged in users every month.

YouTube influencer marketing is great. It can both educate consumers about your brand and drive conversion in one fell swoop.



Instagram vs. YouTube – How to Choose the Right Platform for Your Campaign

When you are choosing a platform for your campaign, you need to consider the “Rs” of influence. These are:

Resonance — The potential engagement an influencer can generate from an audience that’s relevant and valuable to your brand.

— The potential engagement an influencer can generate from an audience that’s relevant and valuable to your brand. Relevance — How many of your target customers can be found on this platform.

— How many of your target customers can be found on this platform. Reach — The number of people you can potentially reach using the influencer’s content on the platform

How To Find Influencers on Both Platforms

For finding Instagram influencers, use CloutHQ, the fastest and most effective way to gather insights on Instagram accounts. CloutHQ also helps you in learning the authenticity of accounts by showing their follower growths. Their brand collaborations can help you learn more about each influencer.

In the search box, mention your category (influencers)<< Enter your Niche (Fashion & beauty)<< set follower no, engagement rate, influencer type and filters if required.



When seeking out a YouTube influencer to work with

Be sure to find someone who’s likable, has personality and who your consumers will relate to and trust. Find an influencer who has a consistent publishing schedule, so their subscribers know when to expect a video.



Consistency is key when it comes to YouTube, so when seeking out an influencer to collaborate with, be sure to pay attention to their publishing schedule. 24.6% of survey respondents indicated that they prefer using YouTube to engage with sponsored content, probably because it’s easy to be drawn in by the influencer in the video, unlike Instagram, which requires images to be tagged appropriately if they’re sponsored content.

Final Thoughts:

After all, influencer marketing is word-of-mouth marketing at scale. Both Instagram and YouTube influencers need to be authentic, original, consistent and visually pleasing. Instagram influencers need to be reliable on delivering natural yet likable images and short videos in order to gain fame, whereas YouTubers need to be glib talkers and relatable when discussing a product or offer.



Influencers are your brand advocates, not your brand mouthpieces. So, decide if a series of still images will show off your business best or it would require a more long-form video piece on YouTube.



For any questions regarding the article, let us know in the comment section below!