Dollar Shave Club shot to online fame in 2012 with a viral video that featured Dubin, a giant teddy bear and the tag line “Our blades are ******* great.”

Dubin later told CNBC that the video cost just $4,500 to make but was so successful that the company ran out of inventory without hours of it appearing on YouTube.

A second video, titled “Let’s talk about #2” was released to promote the launch of “One Wipe Charlies,” which are effectively baby wipes designed for men.

Dubin, who started the company with a friend’s father, Mark Levine, will remain as CEO of Dollar Shave Club when it joins Unilever. He said in a statement that the company couldn’t be happier with the deal.

“We have long admired Unilever’s purpose-driven business leadership and its category expertise is unmatched,” he said. “We are excited to be part of the family.”

Dollar Shave Club was one of CNBC’s Disruptor 50 in 2015.

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