Xbox 360 owners who migrated to Windows Phone have long lamented the lack of a proper Halo mobile game. Sure, we have Halo WayPoint and its SmartGlass-style connectivity with Halo Reach, but Microsoft has yet to show us the proper love of an actual Halo videogame. Hey, pretty soon that’s going to change… Sort of… Thanks to Halo 4: King of the Hill, an upcoming augmented reality app developed by AR specialist Ogmento and sponsored by 7-Eleven and Mountain Dew. Yup.

Okay, so Halo 4: King of the Hill is more of an advergame than a proper game. The augmented reality portion revolves around launching the app and walking into a 7-Eleven Convenience Store (which we don’t even have in my part of Texas). Yes, that makes it something of a niche app if you ask me.

You then walk around watching your phone’s camera display, looking like a goon, and trying to locate the store’s Mountain Dew and Doritos products. Remember, Microsoft has a promotional campaign going in which purchasing these beverages and snacks gets you codes for double XP time in Halo 4. After scanning said products, you’ll gain supplies for the ‘game’ portion of the app.

Yes, there actually does appear to be some first-person shooting gameplay in King of the Hill. The brief trailer shows two players shooting at each other in a very simplistic 3D environment. Whether both players need to be in the same actual location or not remains to be seen, but I’d guess so. The game’s description says players will compete on a local and national level, which could simply mean results are compared on a leaderboard.

Why would you want to put up with in-your-face snack advertisements in order to play a dinky game at a convenience store? Prizes for Halo 4 on Xbox 360, of course!