Just 11 hours after its launch, LeVar Burton’s new Kickstarter campaign to bring back the hit children’s show Reading Rainbow (1983-2006) surpassed its goal of $1 Million. And, this was before LeVar had a chance to advertise the cause during today’s Reddit AMA. At the time of writing, the campaign is only a day old and reached nearly $2 Million in donations. The crowdfunded campaign is raising money to “bring Reading Rainbow’s unlimited library of interactive books and video field trips to kids everywhere” and to help classrooms in need. Perhaps LeVar underestimated the impact that the show had on the Millennial generation during their childhood. See his reaction when the campaign officially went over their goal.

Immediately after the Kickstarter campaign surpassed its $1 Million goal, the team posted this video of LeVar Burton’s reaction to the outpouring of support.

Help Bring Back Reading Rainbow

Right now, 1 out of every 4 children in America will grow up illiterate. LeVar Burton and Reading Rainbow believe that every child has a right to learn to read. You can help bring the hit 90’s show Reading Rainbow to kids today and teach them that by picking up a book, they can go anywhere or be anything. Donations start at $5 and can go as high as $10,000+. Backer rewards include everything from a special thanks ($5), digital downloads of a special Reading Rainbow Collector’s Episode and subscription to the Reading Rainbow App ($25+), a personalized voicemail greeting from LeVar ($400+), to a private dinner in LA with LeVar WHILE WEARING GEORDI LA FORGE’S ACTUAL VISOR ($10,000+).



