Central Board of Film Certification

CBFC

Emraan Hashmi

Censor Board raises an objection to tag-line of Emraan Hashmi's Cheat India Makers snip it out of the trailer and posters to avoid controversy.

U/A certificate

Padmaavat

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Emraan Hashmi’s upcoming drama which opens on January 18, has a new title thanks to a last-minute objection from the). Earlier titled Cheat India, it will now release as Why Cheat India.Tanuj Garg who is producing the film with Bhushan Kumar, Atul Kasbekar and, confirmed the news, saying, “Yes, the Board had concerns about the previous title. We had an extensive conversation regarding the proposed change since the theatrical trailer and TV promos had already been certified with the original title. We felt this would lead to dual communication with the audience but finally, in the interest of time, we mutually agreed on a title change.”According to a source close to the development the Examining Committee saw the film last Thursday and to the makers’ shock, said that the title was a point of discomfort as it was controversial and misleading when seen in the context of the film. “They argued that the film with the title has been in the public domain since the last two years, and was playing the trailer and promos for a long time, but the EC was firm and referred it to the Revising Committee which watched the film on Saturday and echoed the sentiments of the EC,” informs the source.Given that they had less than two weeks to go and that they had otherwise got only one cut whereby they were asked to blur out a shot of drug use, the makers eventually caved in and various options were suggested of which Why Cheat India was mutually agreed upon by both parties. The Regional Officer finally cleared the film on Wednesday with a“It’s a last-minute thing and a financial strain on the makers who will have to append all future promotional material with a ‘why’ now and also incorporate it in the film. Given that Padmavati (whose title was changed to) and Loveratri (changed to Loveyatri) had faced the same issue with the Board, it seems to be becoming a trend that filmmakers will have to be prepared for in the future, bringing with it unnecessary headaches,” adds the source.We texted RO Tusshar Karmarkar but he did not respond.