While the phone has been ringing in Scott Coker's office, Victor Cui's -- CEO for ONE Championship -- Facebook inbox has been blowing up after the payout numbers for the Ultimate Fighting Championship (UFC)-Reebok sponsorship were released.

See the heavily-criticized numbers here.

And the messages in that inbox -- which Cui says could reach into the hundreds on a daily basis -- aren't just from fighters and managers inquiring about potential work with the Asia-based mixed martial arts (MMA) promotion, but from sponsors, too.

Speaking to MMA Fighting, Cui revealed that he has actually had to turn down plenty of companies looking for a partnership with his organization since UFC is no longer an option.

Why?

Because ONE Championship already has plenty of established relationships with other blue-chip companies. To give you a taste of just what kind of high rollers the promotion deals with, Disney (yes, that one) is on board.

"We've gotten a lot of interest. Because now sponsors are looking for other opportunities. This was just another reason for them to look at Asia. Unfortunately we're turning down sponsors now. Watch our canvas [at ONE Championship 27] and it just blows my mind where we are with sponsors right now. You can see that everyone who comes is really loyal to the organization and excited to be a part of what we're building. That being said, on the business side, our sponsors that we have are completely different than any sponsor that the UFC has in the U.S. In fact, I don't think we have any identical sponsor that has traditionally been with MMA in North America. Our sponsors here are all blue-chip sponsors who the first time they've been with the sport has been with us. Disney is our sponsor, launching all across Asia, Star Wars and Avengers. We have LG televisions; on every smart LG TV that they're launching, you get ONE Championship content and the live broadcast on your TV preloaded. We have Canon, Casio, Kawasaki, Panasonic. These are all blue-chip companies that are with us that are typically not with the sport, so our base and what we're able to deliver from a business side is, I think, considerably different."

Suddenly, this guy is getting the last laugh ... for now.

As far as adding potential UFC castaways to his roster after their current deals with the Las Vegas, Nevada,-based promotion are done -- or other fighters who no longer see UFC as an option -- Cui says he leaves that up to his two seasoned MMA personalities to deal with it.

"Matt Hume and Rich Franklin handle all the fighter stuff, but man, I don't even open up my Facebook e-mails because it's probably, I don't know, 500 or 600 e-mails a day on Facebook from fighters, managers, agents, other promotions that want to work with us and send their fighters. I don't think there's a shortage of talented fighters around the world. It's a matter of if it's a right career choice for them, and if it's a right option for us as a company and for our fans."

Of course, while the Reebok payout numbers seem to be accurate for the time being, no one knows exactly how it will all work out once the deal kicks into high gear in a few months.

Because aside from the checks they'll be getting per fight, fighters also have an opportunity to make a little extra once Reebok starts making apparel based on their design with their individual names attached to it. Which means select fighters will likely get a bigger chuck of the sponsorship pie when it's all said and done.

And for those that don't get that opportunity, well, I get the feeling their respective managers might be calling up Cui down the line.