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The Tim Hortons vs Enbridge tweet war was started by SumOfUs, funded by the Tides Foundation

Hardly a week goes by without a coup by the Tar Sands Campaign. The latest win is courtesy of SumOfUs, the group that pressured Tim Horton’s into pulling its ads for Enbridge, a pipeline company that transports Alberta oil across North America.

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The Tar Sands Campaign was launched in 2008 by the Rockefeller Brothers Fund, the Tides Foundation (“Tides”) and other U.S. foundations with the objective of branding Alberta oil as the poster child of “dirty fuel.”

Tim Horton’s capitulation seemed out of the blue, but it wasn’t. A week earlier, SumOfUs had begun petitioning Timmy’s to pull its Enbridge ads. Within a week, there were thousands of signatures, or so we were told. Not real signatures, only on-line ones.

SumOfUs was no stranger to Tim Horton’s. In 2012, SumOfUs went after the company for its pork purchasing policy, objecting to gestation crates for pregnant pigs. Last year, SumOfUs took a run at Timmy’s for using palm oil from Indonesia.