In fact, the suave Opposition business spokesman featured in two separate internet-related tales. The more minor one concerned his entry of seven years ago on Asmallword, an enviably exclusive social networking site for the few, not the many (though it charitably sets aside an overflow section, Abigworld, for us plebs), about the horrors of the London club scene in the mid-Nineties. For asking fellow members to advise him where he might avoid the “trash and C-list wannabes” infesting nightclubs rendered déclassé to his glacially cool self by their “cheesy vibe”, Mr Umunna issued a heartfelt apology. He justly pointed out that we all do silly things when young (he was 27 at the time), and that he never claimed to be a saint.