#WheresNatasha?

It was the particular hashtag seen 'round the web after Avengers: Age of Ultron premiered and fans scrambled to find merchandise of their favorite super spy, only to come up empty-handed. Even Mark Ruffalo was upset at the lack of options when it came to showcasing one of Marvel's most prominent characters.

Although Captain America: Civil War won't hit theaters until May 6, Marvel is already ramping up excitement for the film with teases for a brand-new line of merchandise. And this time, Black Widow is front and center in toys, collectibles, and apparel. The line-up is Disney and Marvel's attempt to push the superhero into the spotlight well before the film's debut, because after all — what girl doesn't want to carry their Black Widow action figure to the theater?

Just as Scarlett Johansson tells EW that her character has evolved throughout each film, the amount of focus on Black Widow has also grown, culminating in a line-up that features the most inclusive array of Black Widow specific merchandise yet. Take a look inside this gallery for more.