While Netflix has garnered a lot of the attention in the Australian streaming space of late, the ABC's iview was there first, and in terms of the Australian commercial free to air broadcasters, it's been the service that beats the others in terms of availability of content, especially with initiatives such as putting Doctor Who up on iView directly after broadcast.

Content offered on iview is for a relatively short time compared to subscription services, however, so the ABC's started adding "Links To Buy" links to content, starting with a bundle of drama series under the "Binge on the Best of Australian Drama" heading for the moment.

Clicking on a "Links To Buy" link will offer up a choice of shopping options, depending on the content, with Apple iTunes, Google Play and direct order of physical media through ABC Shops currently offered.

Links to Buy are currently limited to desktop iView and iOS iview clients, "with additional devices to be supported in the near future".

For iTunes and Google Play purchases, the ABC states that "The ABC receives a small referral fee from all digital purchases enabled through Links to Buy, in addition to revenue from sales of content for which we hold rights. All revenue from the ABC’s commercial activities, including Links to Buy in iview, is reinvested into the production of ABC content and programming."