What’s been commonly reported to bloggers and reviewers is that the Passport was never designed for the average consumer to begin with. BlackBerry has been vocal about this and repeatedly announced that it was a device specifically crafted for the power professionals within the medical and enterprise industries but will be made available for “prosumers”. You would think that the impressive medical demonstrations of the Passports capabilities and features during the launch event would have been a glowing example of this, but no.

Molly Wood, of The New York Times, legitimately wrote that she found the lack of a “home” button annoying and that the performance of the device was a bit slow for her taste. Perhaps BlackBerry should have never considered giving the Passport to media outlets and tech bloggers for review, considering their inability to write objective reviews. Consider Pete Pachal of Mashable who believes the Passport is too bizarre to take seriously. That, my friends, is a subjective review. It is one person’s opinion. Objective reviews are written from many points of view and a good product review would have taken this approach. I wish I could have read a review from a user of the Passport whom the devices are intended for, instead of a soccer mom who’s clearly not the target audience.

Instead, I have been reading reviews that read like the following: A Formula One racecar given to a person who sells bicycles for a living and they subsequently wrote the following review. “This vehicle isn’t practical. I could never see the point of owning one. They are too fast. Too loud. Draw too much attention. Bikes are better for the environment anyway.” See how that works? I would have loved to see the Passport reviewed by a medical or enterprise professional.