i-House was the first blockchain company to be positively reported by the state’s authoritative media. It is the biggest and most influential media organization in China, as well as one of the largest news agency in the world.

After i-House entered the European market, Xinhua News Agency interviewed Robin Luo, i-House’s European representative. Xinhua News Agency gave a detailed report on i-House’s European market dynamics in this article “Doing business in the UK and listening to what they say”.

Currently, the blockchain industry has been affected with the downward trend of the cryptocurrency market, so this has led many blockchain companies to rethink their business model. Many people think the blockchain is used to solve problems, not to be opportunistic.

On December 13, 2018, Brian Hui, the CMO of i-House.com, had an interview with Xinhua News Agency and mentioned “The decline and rise in Bitcoin price is due to currency market. People should pay more attention to the positive changes that the blockchain technology brings to our lives, rather than focusing on Bitcoin in a negative way”.

On the same day, Xinhua News Agency talked about i-House business model of blockchain technology. In the article, “i-House and other companies are trying to use blockchain technology to consolidate fixed assets such as houses and automobiles, so that ordinary investors can also participate in fragmented fixed asset investment, using currency and other types of tokens, such as rights and vouchers.”

As the national authoritative media, from the scale of the two reports before and after the Xinhua News Agency, we can see that the country is positive towards the blockchain industry.

Every step of i-House is highly regarded by the media and the outside world. While continuing to collaborate and advance globally, i-House continues to create more value for the industry and the market.

More and more partners will also have the opportunity to get reports from authoritative media. i-House indirectly provides a strong endorsement and greater exposure to the project’s own background and subsequent development.