(CNN) Puerto Rican astrologer Walter Mercado Salinas died Saturday night at Auxilio Mutuo Hospital in San Juan, Puerto Rico, according to hospital spokeswoman Sofia Luquis. He was 87.

Mercado was an icon of Spanish language television, delivering daily horoscopes and his message of "lots and lots of love" for decades.

The cause of death will be announced by next of kin, Luquis said.

Mercado was born at sea on a ship traveling from Spain to Puerto Rico on March 9, 1932, according to a biography published by Puerto Rico's Foundation for Popular Culture. He was raised in Ponce, Puerto Rico, and began his career as an actor and dancer, appearing in various telenovelas in Puerto Rico.

Mercado's career as an astrologer began in 1969, when a guest did not show up for an appearance on a Telemundo program, according to CNN affiliate WIPR

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