And this is the moment our family portrait went all WRONG! 😂 @maxskehan our dog who loves my dad more than anything got a little excited when he posed for a jumping shot outside San Francisco's famous painted ladies! One of those perfect moments where the camera and timing works out just right!!! Puts a whole new meaning on "crotch shot"! Does anyone have any ice? 🐶👖🤦🏻‍♂️🤣 #crotchgate 😂 @maxskehan our dog who loves my dad more than anything got a little excited when he posed for a jumping shot outside San Francisco's famous painted ladies! One of those perfect moments where the camera and timing works out just right!!! Puts a whole new meaning on "crotch shot"! Does anyone have any ice? 🐶👖🤦🏻‍♂️🤣 #crotchgate A post shared by Donal Skehan (@donalskehan) on Sep 24, 2017 at 7:28am PDT

He said that Max, who adores his father, got a little too excited.

“Puts a whole new meaning on ‘crotch shot!’” Skehan wrote. “Does anyone have any ice?”

The reaction to the photo was immediate.

“This is by far the best thing I’ve seen on Insta this month,” one person wrote.

The image, which Skehan also posted to Facebook and Twitter, went viral, appearing everywhere from "Megyn Kelly Today" to television programs around the globe. It also blew up online.

"A sentence I never thought I'd have to write, but @maxskehan and my dad's crotch are having a little moment on the internet!" Skehan wrote on Facebook.

He assured his followers, however, that his father was not injured in the incident, which he took to calling #crotchgate.

“I can safely report that Max and Dad are still best of pals,” Skehan wrote. “My dad would like it pointed out that he was wearing low-crotched shorts and that Max has a very gummy bite and that the family jewels are all still intact!”

"The Christmas cards are gonna look great this year," he wrote. "Family photo gold."

Skehan said Wednesday that he, his wife and his parents are still laughing about the photo.

He said, however, that Max is used to getting attention. The rescue pup has his own Instagram page and features in many of the videos on Skehan's YouTube channel, some of which are posted below.