New York (CNN Business) Following promises of more transparency, Facebook has a colorful logo that nods to how change is underway at the company and its subsidiaries.

On Monday, the company announced a new logo for Facebook Inc. to distinguish the corporate parent from its apps, including its eponymous social media platform.

Facebook FB The logo, which features the wordin all capital letters in a new font, alternates between blue, green and hues of purple, red and orange -- all colors that represent its other brands. (Blue for Facebook, green for WhatsApp and purple, red and orange for Instagram.)

Pew found that only 29% of Americans correctly answered that Instagram and WhatsApp are owned by Facebook. The move highlights its effort to be more clear with consumers about the apps it owns. A recent survey by nonpartisan think tankPew found that only 29% of Americans correctly answered that Instagram and WhatsApp are owned by Facebook.

"People should know which companies make the products they use," Facebook said in a blog post Monday.

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