Vidy has invented the first single-page invisible embed layer for video, run on the Ethereum blockchain.Vidy constructs a ledger system that measures how long a user watches an ad thanks to hold tracking technology on its embed layer. Vidy then rewards publishers and users accordingly for holding down on ads with VidyCoins, taken as a fraction of the VidyCoin payout made from advertiser to publisher for that video ad impression.

With just a hold, users can now reveal tiny hyper-relevant videos hidden behind the text of any page on the web, unlocking a whole new dimension to the internet.

Publisher / Advertiser Dashboard:

Publishers and advertisers get acccess to a dashboard where they can manage their campaigns and upload their video advertisements. They can adjust live campaigns, view statistics on each campaign and individual video ad’s performance, and see analyrics on users and publishers to evaluate how they are performing and iterate copy and creative accordingly.

Publishers and advertisers get acccess to a dashboard where they can manage their campaigns and upload their video advertisements. They can adjust live campaigns, view statistics on each campaign and individual video ad’s performance, and see analyrics on users and publishers to evaluate how they are performing and iterate copy and creative accordingly. Video Ads:

Circular hyper-relevant tiny videos that pop up while holding down on Vidylinks.

Application Layer:

The application layer is the consumer-facing distributor of video ads across the web, encapsulated in an SDK that can be installed with just a tap by any publisher.

Indexed Websites

Vidy indexes

The application layer is the consumer-facing distributor of video ads across the web, encapsulated in an SDK that can be installed with just a tap by any publisher. Indexed Websites Vidy indexes hundreds of millions site pages and parses the natural language on screen for matching against the NLP Protocol. This becomes the total available inventory for ad placement on live ad campaigns.

NLP Protocol:

Vidy’s ad placement mechanism is a proprietary open-source NLP protocol that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages.

Vidy’s ad placement mechanism is a proprietary open-source NLP protocol that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages. Consensus Layer:

The consensus layer receives user data along with ad performance information from the data layer and processes it as inputs in the placement-scripts that it runs. This is done in conjunction with decrypting the smart contracts that are handed off for user-data target application.

The consensus layer receives user data along with ad performance information from the data layer and processes it as inputs in the placement-scripts that it runs. This is done in conjunction with decrypting the smart contracts that are handed off for user-data target application. Data Layer:

The data layer is the foundation of the Vidy Ad distribution platform, concurrently communicating with the application consensus layers, and transparently maintaining all incoming data in the immutable Vidy ledger. The data layer maintains a record of all embed placements, hold times, VidyCoin payouts, VidyCoin staked balances, and all VidyCoin transactions via the application layer’s one-tap purchase modal.

Road map

Q1 2018

Build on 2017 infrastructure

Assemble Advisor Team

Finish the demo product

Prepare for ICO

Q2 2018

Conduct the Vidy ICO

Beta launch platform

Pilot with Publishers

Refine Ad platform

Q3 2018

Expand indexed sites

Unveil OTP in production

Release Control Dashboards

Integrate blockchain pieces

Q4 2018

Launch 10 web hooks

Grow database of Vidys

Acquire 100 top advertisers

Launch user data containers

Q1 2019

Launch V1 of the platform

Index 1 million publisher pages

Release full dashboard

Finalize NLP consensus layer

Q2 2019

Unveil V1 of blockchain

Launch Miner-driven protocol

Index 10 million publisher pages

Expand on all web properties

Here is the Vidy team:

Patrick Colangelo : Founder and CEO- Patrick founded the company from his Harvard dorm room, and has since handpicked each member of the Vidy team. Patrick graduated from Harvard College in 2014 where he oversaw hundreds of Hamard entrepreneurs as the President of the Harvard College Entrepreneurship Forum.

Matthew Lim -Cofounder & CEO of Vidy Asia: Matthew is an ex-investment banker from Credit Suisse, having spent 3 years directly impacting a number of multi-national deals in Asia

Daniel SulIi’van -Strategy: Dan graduated from Hamard College in 2011 with degrees in Economics and Computer Science, where he was President of the Harvard Entrepreneurship Club. Prior to joining Vidy,

Jake Rosin -Engineering: 3ake has over 13 years of engineering experience in machine learning, mobile development, and back-end architecture, and holds a B.Sc. and M.Sc. in Computer Science from the University of Wisconsin MadisonMarco

Vanossi- En9ineerin9:Marco is a veteran entrepreneur with a successful exit and over 15 years of engineering experience under his belt.Marco founded one of Latin America’s first search engines, which had a deal with Yahoo! and millions of users

Luke Edwards- Engineering: Luke is the creator of Polka, the fastest Node.js HTTP server that exists today, registering at 25–65 to faster speeds over the closest competition

Arria Owlia -Engineering: Arria is a highly experienced client-side software engineer specializing in development on the iOS operating system5 with a strong background in Objective-C, Swift, and React Native.

Nicholas Kubiak-En9ineerin9: Nicholas is a software engineer with over 10 years of experience in research and development in the cryptography, automotive, and mobile industries

Harry Yang-Deep Learning: Harry is a Ph.D student at the University of Southern California, and has published more than 10 papers in top AI conferences including CVPR, ICCV, SIGGRAPH

Luke Goh -Design: Luke began his graphic design career as an art director for emerging businesses in the Bay Area. Prior to that he ran a freelance creative practice for several years, helping clients all over the world launch their websites and apps.

Sinjin Lee-Marketing: Sinjin was a Founding Member of Grooveshark, helping it grow from an idea on a business plan to one of the largest music streaming apps in the world serving over 35 million users a month.

Advisors:

Alan Boehme -Procter and Gamble :Alan is the Global CTO and CIO at Procter & Gamble, the largest advertising company in the world, spending over$10 billion a year on advertising. At P&G, Alan leads 95,000 employees, oversees $83 billion in sales per year, and oversees 23 billion dollar brands and an additional 14 $500 million to $1b brands. Before P&G,

Doron Reuveni-Applause: Doron is the CEO and Co-founder of Applause, one of the largest software testing companies in the world. Doron grew the company to over 200 engineers, acquired hundreds of the biggest brands in rhe world as customers, and ultimately drove Applause to a successful acquisition in 2017.

Dror Shaked: Dror is the VP of Business Development at Wix.com, one of the largest websire hosters in the world. Wix.com has over 110 million users, gets 45,000 new website signups each day, and manages over 1.5% of the world’s websites

Damian Marano_ Coca Cola: Damian is the Vice President of National Sales for Coca Cola, directly handling over 500 client brands and managing a team of 35 sales people at Coke. Damian has over 20 years of experience in Sales and Marketing, and maintains C-level relationships with his narional client portfolio

Creg Chambers-Coca Cola: Cola through digital partnerships and brand equity from innovative experiences and product offerings that partner Greg is the Global Group Director of Digital for Coca Cola. He has delivered hundreds of millions of dollars in estimated value to Coca companies have adopted.

Elizabeth Barelli- Medium: Elizabeth is the Head of Digital Marketing at Medium, where she leads all digital campaigns for the platform with over 70 million monthly users. Medium.com sees over 10 million posts published on the sire each year, and is within the 300 most popular websites in the world.

Kimberly Wheeler- Sephora: Kimberly is the Director of Marketing at Sephora, where she manages over 350 marketing plans for Sephora Collection and Holiday.

3ason Fuentes- RadiumOne: Jason is the founding team member of the international ad network RadiumOne, where he grew the company from 5 people to 500 people, built a run rate of $200M/yeor, and lead the company to an acquisition.

Cindy Clementz- Univision: Cindy is the Director of Strategic Partnerships at The Onion, a property of Univision Media Group, as well as at Onion Labs which is the company’s in-house content agency.

Lim No Kee -UBS: Ho Kee was the CEO of UBS for East Asia and the Globol Vice President of UBS Group, as well as the Chairman of UBS Group for Fast Asia during his 15 years at UBS. Ho Kee was the Singapore Post Chairman for 10 years, and sat on the Singapore Government’s Economic Planning Commitree.

Michael Von Schlippe: Michael is a veteran publisher in Asia n seming as the Managing Shareholder of Indochine Media Ventures whose portfolio includes Esquire, The Robb Report, Luxury Guide, My Pope, Buro 24/7, STAIL, and Barcode. Michael is also a Partner of PMG (Partners Media Group

JasonFang -Sora Ventures: Jason is the Managing Partner at Sora Ventures, Asia’s first crypto-backed venture capital firm for digital asset invesrments, and the founder of SoraFoundation. Prior to Sora, Jason was the Head of Global Business Development at Juzix.

Boon Swan Foo -Temasek: Swan Foo is a Senior Advisor to Temasek Holdings, and the Chairman and CEO of Allgrace Investment Management Pte Ltd. He is a Senior Advisor to Singapore Technologies F.ngineering Ltd, and the former Chairman of A” STAR Technology and Research.

Boon Swan Foo-Temasek: Richard is a Member of the Singapore Public Service Commission and is a retired Chief District 3udge. Richard is the Chairman of the Public Transport Council, Chairman of the Public Guardian Board, and Chairman of the Ministry of Home Affairs’ Remote Gambling Act Appeals Advisory Panel for which he is member of its Review Panel.

Verdict:

Vidy is moving the most important action a user can take the purchase — to the forefront of the web experience through its single-page embed layer. With just one tap, a user can now purchase a product, reserve a table, or have an item delivered, after holding down on an embedded video ad. Advertisers and brands spend billions of dollars a year trying to optimize for the highest conversions on their purchase funnels once a user arrives to their site from an ad. As an advertiser, the battle to get people to tap your advertisement is just the very beginning for your metrics mandate