Beaverson says she wants to get Laclede’s Landing to a place where there’s an event happening weekly, and she has plenty of ideas to make that happen.

Details of one of those ideas will be revealed later.

“It’s very different — something that has not been done in St. Louis before,” she says. “It will be based around a rebirth, a saluting farewell to the past, to the old Landing, and ushering in a new direction.”

The Big Muddy Blues Festival, a signature event, is still on tap, returning Aug. 30-31. The association is currently deciding on acts and other details.

In addition to focusing on events, Beaverson says she wants people “back in those buildings” — people beyond the restaurants and bars that often define the area. The district also has a law firm, a marketing firm and a high-tech firm.

Through urban planning, the idea is to figure out what the Landing’s target audience is today.

“We’ll decide on a district character and work with that,” she says. “We want to draw in traffic for everybody.”

And then there’s the those historic cobblestone streets.