In a New York Times interview, Alton Brown talked about how “the ‘pornification’ of food takes away the importance of sharing it with one another and instead focuses only on the food.” When asked if the food media (i.e. the Food Network) bears some responsibility for that, he responds: “When you take a subject that becomes a massively popular phenomenon, like food, it’s mirroring other things in society as much as it’s driving things in society.”

I wonder if this age of instant exposure has done the same to graphic design. The effect that education and “inspiration” have had upon the design world is a two-edged sword. Designers have become more informed about what the rest of the community is doing, but less aware of why they are doing it. We are quick to form opinions that match the herd's, and do little to impact the zeitgeist by straying too far into the Land of Vanilla for fear of the herd’s criticisms or neglect. This is not healthy for design or designers.

Design is critical thinking made tangible in order to meet a predetermined goal.

If you truly believe that, then ask yourself what the purpose behind the endless sea of logos, icons, and layouts created on –let’s take Dribble– truly is? If your answer is “just inspiration” then you have answered correctly. There is no client. There is no goal other than displaying production skills and pandering to the rest of the community for affirmation. It is a vacuum. But design does not exist in a vacuum. There is always a goal that transcends the visual layer you judge at first glance. (Paul Adams wrote on this subject of “Dribblisation” better than I ever could. Do read.)

Inspiration does not equal education. And by that I do not mean formal education, but educated decision making. Being able to identify the real-world challenges of your client and all the accompanying factors is the first step in a successful –not a pretty– design execution. This vision should be the primary focus of a designer, because it is very much a part of the design process, especially with branding projects.

To create a singular graphic that meets the criteria of all communication mediums, the technical considerations of current assets while planning for future assets, and striking an emotional chord in human beings for the purpose of spurring them to action, is the glorious pinnacle of graphic design.

In an unaired interview, Steve Jobs talked about Paul Rand, whom all designers worship, and summed up (perhaps ineloquently) what I think should be a designer’s mission statement, regardless of what they are working on or who they are doing it for. Paraphrased:

Paul is a very interesting intertwining of a pure artist and somebody who is very astute at solving business problems. If you scratch the surface on any of his work you find out the depth of the intellectual problem solving that has taken place. And yet when you first see it, it’s wonderfully emotional.

I wonder how the design community of Twitter and the blogosphere would react if the Apple logo was revealed for the first time today? It is silly to think of such things, however, for hindsight will always be 20/20. We’ll probably be campaigning for a petition to get Apple to bring back the rainbow-striped version any day now.