The Club has today announced a new partnership with Monster Energy as its Official Energy Drink Partner.

The multi-year partnership will see Monster Energy, the market leading US energy drinks company, promote its brand across the Club’s channels and engage with the Club’s global fanbase. Visitors to the Tottenham Hotspur Stadium will also have the opportunity to try the brand’s range of products.

Since it was founded in 2002, Monster Energy is distributed in over 140 markets worldwide with a range of products to match and has a number of high-profile partnerships in a variety of sports, most notably in motor racing and action sport. This agreement with the Club is one of its first partnerships in football as it looks to increase brand engagement and awareness.

Tottenham Hotspur Head of Partnerships, Fran Jones, said: “We’re delighted to add Monster Energy to our growing family of partners. Monster Energy is experiencing impressive growth in the UK and Asia as well as across other key markets and we are excited to support that growth even further through this new association with the Club.”

Senior Vice President of Marketing at Monster Energy EMEA, Jon Tuck, added: “We are massively excited to be able to announce our partnership with Tottenham Hotspur. Monster Energy is synonymous with iconic names and teams in sport and we absolutely share the Club’s passion for high-level performance. We look forward to developing relationships with the Club’s fans and rewarding them with great experiences over the course of this season and beyond.”