The World Cup is about to break a few more hearts.

China's Insurance Regulatory Commission announced Thursday that it would ban insurance companies from developing and selling products related to gambling. So long, 'World Cup Heartbreak Insurance.' We hardly knew you.

Before the World Cup started, An Cheng Insurance sold the heartbreak insurance in an attempt to ease the pain for fans whose favorite teams were knocked out of the tournament early. The company had planned to release new insurance products for the upcoming second round of the World Cup, "but there is no more," said Zhang Yi, product manager at An Cheng.

The insurance regulator released the policy on Thursday.

"They are the leading body at a higher level, so we need to respect whatever their decision is," Mr. Zhang said.

On Friday, "World Cup Heartbreak Insurance" was no longer available on An Cheng's store on Alibaba's Tmall platform. It had also been removed from the company's own online shop.

Although the company can't keep hearts from breaking, it is still offering another World Cup-related product: "Getting Drunk Insurance."

This product has a premium of 13 yuan ($2) for young people (defined as those between the ages of 18 and 40) and 18 yuan for those from 41 to 50 years old. It covers medical expenses of up to 500 yuan if the buyer gets drunk and sick. The coverage lasts for 90 days.

Meanwhile, Shanghai-based Zhong An Insurance is still selling its World Cup insurance products, including "Soccer Hooligan Insurance," "Night Owl Insurance," "Foodie Insurance" and "Getting Drunk Insurance."

A spokeswoman for the insurance company said it doesn't have to discontinue its World Cup-related products because they are normal medical or personal accident insurance and aren't related to gambling. "Although we use the World Cup as a special time to promote our products, it's very different from gambling," she said.

Those who break their hearts by placing failed bets on the outcome of the games can at least take some solace in knowing the tournament only comes around once every four years.

--Olivia Geng