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Seven years ago, Betterment ushered in a wave of software-driven investing designed to serve investors in a cheaper, faster, and conflict-free way.

In the years since, so-called robo advisors have flourished. Legacy firms like Fidelity, Charles Schwab, and Ameritrade have launched their own robo platforms. Blackrock has bought one. Meanwhile, Betterment, the leading independent player, has amassed $7.3 billion in assets across 226,000 customers. That’s up from $3 billion and 118,000 customers a year ago.

There’s much to recommend about the robos, especially for young investors, whose financial pictures are relatively straightforward. Barron’s largely praised the concept in a cover story 18 months ago. But we still wondered how far software could take our life savings, which are layered with emotions perhaps still too complex for artificial intelligence.

Sure enough, it seems the humans have pushed back a little. On Tuesday, Betterment announced that it was adding two additional tiers of service, each of which offer financial planning experts, in the form of humans, to consult on broader financial issues. The humans can even tweak Betterment’s recommended investment allocation—your mix of stocks and bonds—which, until now, were created by algorithms based on answers to an online survey.

“As we’ve grown and encountered more and more customers, we started to hear anecdotally: ‘I checked out your site. I love what you do...but I really wanted someone to talk to,” Betterment’s founder and CEO Jon Stein told Barron’s Next this week.

Starting Tuesday, the firm offers “Betterment Plus” and “Betterment Premium” on top of its core digital offering. Plus and Premium charge a small additional fees and add minimum account sizes. In return, customers get access to financial planning professionals.

Plus promises one consultation a year, plus the benefit of a human monitoring your account. Premium offers unlimited access to Betterment’s advisor team. For its original digital plan, Betterment still charges the same 0.25% fee, based on the assets held at Betterment. There’s no minimum account size. The fee for Plus and Premium services, step up to 0.4% and 0.5% respectively, with minimums of $100,000 and $250,000.

Betterment accounts are comprised of a mix of low-cost exchange traded funds, largely from fund profiders Vanguard and Blackrock. Barron’s Next recommends these types of ETFs for new investors, since cost is a major factor in overall investment performance.

”I think we’ll still continue to drive most of our growth through the pure digital offering,” Stein says. But the company is ramping up to do more. Stein says the company now has “dozens of advisors on the team.”

We asked Stein if the company’s new offerings were an admission that the promise of artificial intelligence might be overstated, but he downplayed any broader significance of the announcement.

“We didn’t come up with the term robo advisors,” said Stein, who launched Betterment at a TechCrunch Disrupt conference in May 2010. “We offered the best tech and the best people. We’ve always said that.”

But that never stopped human advisors from being a little nervous. You can be sure that some of the country’s traditional advisors are doing a small victory-lap this morning. It turns out that even robots have their limits.