Last Saturday, JJ Abrams was a presenter at the Hollywood Life Magazine Young Hollywood Awards and AP caught up with him to talk a little Trek. As per usual, the Star Trek director wasn’t talking plot details beyond saying “It’s a chance to see what Kirk and Spock would look like done now,” but was keeping up the mainstream media message that the film is a new kind of Trek for both the fans and for non-fans.



JJ Abrams (a big Star Wars fan) on why he took on Star Trek:

It was an opportunity to take what I think has been a maligned world to sound crass, a franchise and treat it in a way that made it something that I wanted to see. To take the characters, the thoughtfulness, the personalities, the sense of adventure, the idea of humanity working together, the sense of social commentary and innovation, all that stuff. To take it and apply it in a way that felt genuinely thrilling.

On the audience for the film (and how Bob Orci is keeping it real for the fans):

The whole point was to try to make this movie for fans of movies, not fans of `Star Trek,’ necessarily. If you’re a fan, we’ve got one of the writers who’s a devout Trekker, so we were able to make sure we were serving the people who are completely enamored with `Star Trek.’ But we are not making the movie for that contingent alone. You can’t really make a movie for them. As soon as you start to guess what you think they are going to want to see, you’re in trouble. You have to make the movie in many ways for what you want to see yourself, make a movie you believe in. Then you’re not second-guessing an audience you don’t really have an understanding of.

On how this is a new kind of Star Trek:

I feel like this is so unlike what you expect, so unlike the `Star Trek’ you’ve seen. At the same time, it’s being true to what’s come before, honoring it, I can say the effects for `Star Trek’ have never, ever been done like this. … I can only tell you the idea of the universe of `Star Trek’ has never been given this kind of treatment.

Source: AP: `Star Wars’ kid Abrams aims to reinvent `Trek’ world

Abrams rewards Reeves

JJ Abrams was at the 10th Annual Hollywood Life Magazine Young Hollywood Awards to present the “Hottest New Filmmaker” award to director Matt Reeves who directed the Abrams produced monster movie Cloverfield. Here are pics from the event.



Abrams presenting Reeves’ Award (Wire Image)



Abrams with Reeves (Wire Image)