Anheuser Busch made some major cuts in their “High End” today, eliminating nearly 400 jobs.

Sometime around 10 pm last evening, representatives for The High End, including High End district managers started getting calendar invites for phone conferences with Budweiser Human Resources. This morning, the ax started to drop.

In a conference call with Alex Medicis, the Vice President of Sales for AB InBev North America, (concluding just after 3:45 pm this afternoon) most of the employees working with The High End have been let go.

According to Medicis, Anheuser-Busch is rethinking the business model surrounding the High End, centering more on efficiency. Cuts were made coast to coast.

Per Mike Seabaugh, High End Sales Rep, AB’s explanation centered around brewery acquisitions. “Basically, they’ve bought quite a few breweries and with those purchases came a bunch of employees. They don’t have room for us anymore”, he said.

The High End won’t comment on the exact number of employees, speaking on background “that less than 2% of the 18,000 employees have in North America were impacted.” According to that math, that’s around 360 employees.

It was also mentioned that after meeting with various wholesalers around the country, the general consensus is that the employees and managers for The High End were superfluous.

Beer Street Journal is told that employees that work directly for breweries purchased for Anheuser-Busch’s High End portfolio – Goose Island, 10 Barrel, Elysian, Blue Point, Wicked Weed, Four Peaks, Devil’s Backbone, Breckenridge, and Karbach, will retain their positions at the respective breweries.

Editors Note: A representative with The High End contacted Beer Street Journal about the above piece. More information has not been provided. (4:45pm)

This is a developing story. This article will be updated with more information as it becomes available.