Nissan LEAF owner Chris Beers from Boston, Massachusetts tells his LEAF ownership story.

These LEAF ownership stories will become increasingly common as Nissan begins a new drive to market the LEAF at a level never before seen.

These owner stories are but one part of a grander effort to put more resources into marketing the LEAF. It's all part of an effort to increase awareness, sales, etc. in accordance with Nissan CEO Carlos Ghosn declaring LEAF profitable and announcing that now is the time to really push this electric technology.