President Trump's reelection campaign is raising large amounts of donations through social media ads, specifically Facebook, in the wake of the impeachment proceedings in Congress.

Within 72 hours of House Speaker Nancy Pelosi's Sept. 24 announcement of the impeachment push, the Trump campaign had raised $15 million in small-dollar donations, according to a new report in Time magazine.

"On Oct. 31, the day the House voted to approve rules for the impeachment inquiry, the campaign raised more than $3 million, around six times the norm," the magazine reported.

Time analyzed hundreds of digital campaign ads on web, social media, and e-mail communications, and concluded the campaign was using Democrats' impeachment push effectively to target new donors.

“Every time this happens, the president’s campaign gets bigger and stronger," Tim Murtaugh, the campaign's director of communications, said.

Trump's 2016 campaign relied heavily on digital advertising and viral social media posts to promote then-candidate Trump's message and attack Democrats.

One such ad, which targeted 2020 Democratic front-runner Joe Biden, inspired Biden's campaign to ask Facebook to take it down.

Facebook founder and CEO Mark Zuckerberg, has balked at such pressure citing political and free speech rights of political candidates.

“I think that the media doesn’t fully appreciate the "power of the Facebook feed," one Trump supporter told Time.

