Horrified shoppers have blasted street store Peacocks for selling an inflatable 'perfect woman' in-store and online.

The 50cm plastic doll - described on the packaging as 'sexy' and 'nag free' - has angered customers who have labelled the product 'misogynistic' and 'shocking'.

Dressed in a black crop top, denim shorts and knee-high boots, the doll 'loves football' and is currently half-price at £2.50.

The product description on Peacocks' website reads: 'This hilarious Inflatable Perfect Woman will make a fun gag gift. Containing a blow up blonde doll, it's a great joke present.'

High street store Peacocks has come under fire for selling this 50cm inflatable 'perfect woman' (right) - described on the packaging as 'sexy, nag free and loves footie'

However many shoppers have failed to see the funny side with disgruntled customer Soledad Gaona, 38, from Argentina saying: 'It's horrible.

'It's about time people grew up. There is no perfect woman just like there's no perfect man.'

And customers were similarly outraged on social media, with one person tweeting: 'Considering the majority of your customers are women (and it's 2018), how is this appropriate?'

Another wrote: 'It's disgusting @peacoks. Meant to be a "family brand" but back to the #everydaysexism' of the 1970s. What, a "bit of blue for the dads"? Shame on them.'

The family-friendly store, which sells men's, women's and children's clothing, has been labelled 'outdated' by shoppers on social media (file photo)

Backlash: The 50cm plastic doll - described on the packaging as 'sexy' and 'nag free' - has angered customers who have labelled the product 'misogynistic' and 'shockin

The product description on Peacocks' website reads: 'This hilarious Inflatable Perfect Woman will make a fun gag gift. Containing a blow up blonde doll, it's a great joke present'

The product has received just one review online and the buyer wasn't too happy either. Giving it three stars, they wrote: 'Not exactly as big as I imagined..'

Standing at about 50cm tall, the doll is also available on Amazon where it has a three-star rating, though most complaints are size related rather than moral issues.

Am inflatable 'Perfect Man' is also available on Amazon and at Peacocks who is 'clean and tidy' and 'never argues'.

Peacocks, who have over 400 stores across the UK, said they were aware of the protests but that the dolls are still on sale.