Long a rallying cry for fans disappointed in the theatrical release of 2017’s Justice League film, the so-called Snyder Cut is the wished-for extended cut of the film from director Zack Snyder.

Justin Jaye, owner of San Diego’s FlySigns, tells The Hollywood Reporter that the banner was commissioned by a private citizen to fly over the convention center for two hours Friday. The rate for the ad was $1,170.

Since the debut of the film, which grossed a disappointing $657 million worldwide, the "Snyder Cut" refrain has only grown louder among a certain subset of DC Comics fans on social media.

Snyder exited the project ahead of its Nov. 2017 debut, with Avengers director Joss Whedon taking over helming duties.