Last updated on May 23, 2015

You may not expect it, but Playboy has released a new Android app which is completely SFW (safe for work) and features “news”, much like Buzzfeed and other viral content hubs.

The app, called Playboy Now, is available on Google Play Store for a free download and while there are tons of images on it to go with the content, you won’t find any nudity there, or those image galleries you can’t open up around colleagues.

Playboy has been focusing on content marketing for quite sometime now, with their main site publishing lifestyle and entertainment pieces, and their Android app is a continuation of the same.

The app was not found in the store. 🙁 Go to store Google websearch

Speaking to USA Today, Phillip Morelock, the Senior Vice President of Playboy and its Chief Product Officer said, “We have a very engaged audience on mobile and about three-fourths comes after 4 p.m. So we are building this optimized experience for these guys who are coming back every day and there are millions of them”.

Even though the Playboy Now app for Android is SFW, we’re not sure whether you’d still want to be seen using it around your colleagues or at work. Nevertheless, if you’re a fan, you may want to install the app now and access Playboy’s brand of news without having to visit their site on your phone or tablet.

If you decide to try the app, we’d love to hear your feedback on it.

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