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Tom Tom Founders Festival has received a $50,000 grant from the Virginia Tourism Corporation.

The VTC Marketing Leverage Grant was presented Wednesday by Rita McClenny, president of the VTC, during a launch party at the Old Metropolitan Hall.

VTC selected the festival for its goals to draw visitors to Charlottesville and to present Virginia as a place for creativity and innovation.

The festival teamed up with the Batten Institute at the University of Virginia Darden School of Business and with the Piedmont Council for the Arts to secure the grant, and it included written support in its grant application from the city of Charlottesville, Albemarle County and the Charlottesville Albemarle Convention and Visitors Bureau.

Tom Tom’s festival will expand to a full week in 2015. At Wednesday’s event, Tom Tom organizers unveiled some scheduling details.

The week will kick off on April 13. Alexis Ohanian, co-founder of Reddit, will be the keynote speaker for a day of talks at the Paramount Theater on April 17. A full-day summit for startup-minded undergraduates from along the East Coast will take place the next day. There will be five block parties, 10 large-scale works of public art and more than 70 related concerts before the festival draws to a close with a neighborhood-wide party in Belmont. The full lineup will be announced and tickets will go on sale early next year.