SO, I'M SURE SOME OF YOU ARE WONDERING… WHY ARE WE CLOSING?

The truth is that nothing lasts forever, despite how much we want them to at times. The last almost 13 years have been such an amazing experience, and everyone here is choosing in every way - to focus on nothing but the positives that this company created for so very many. Countless amounts of amazing people have been involved over the years, countless customers, countless moments of value.

The business itself was up against a number of unavoidable experiences the last few years as many (if not all) independently owned Calgary companies have felt some impact of since the decline of oil. We faced dramatically increased exchange rates, so much of our customer base was affected by the downturn, and we had just expanded and built a gorgeous new boutique! We knew the construction on 17th was coming and tried to prepare by investing in a large-scale site rebuild to further grow our online business. It, unfortunately, did not help enough... and then 7 months of construction and road closures were an uncontrollable hard hit.

Not for a single moment, is any one thing, or one event, or the city, or construction, or the site rebuild, or the economy... to “blame” for us closing, it’s simply time to move on! I mean this, not a moment or thought of blame or negativity for anything or anyone, nothing but love and respect. It is a gift to have the understanding that events unfold for the greater good, despite how hard it is to face sometimes... and I am grateful for all of it. All of the external circumstances, as they layered on top of one another, eventually just made it impossible to ignore the fact this cycle had completed. Economies change, construction has to happen, it just is what it is... and it is time to lay this brand to rest. Nothing more and nothing less. ♥