International pay-TV broadcaster BeIN Sports has launched a free streaming service in the US, offering live sport, news, analysis and highlights.

BeIN Sports Xtra will give viewers select games from La Liga, Ligue 1 and Super Lig, the elite men’s soccer leagues in Spain, France and Turkey respectively, as well as matches featuring Paris Saint-Germain’s women’s team and the French women’s national side. Content across combat and adventure sports, along with original studio productions, is set to be announced in the near future.

The English language over-the-top (OTT) service will also host several digital-first original programmes, including soccer news and views show Sports Burst, previously available on Facebook.

BeIN Sports Xtra will be available on Roku devices, with additional multi-platforms launches coming imminently.

The broadcaster already has a separate OTT offering in the US, BeIN Sports Connect, which is available for free with a linear TV subscription. This new offering plans to further boost BeIN’s brand awareness in the country, while pushing a service designed to appeal to both the hardcore and casual fan.

BeIN is also seeking to secure its footing in the US market now it is no longer carried by AT&T’s DirecTV and Comcast’s Xfinity cable networks. Despite this, the company was able to renew its US La Liga rights deal through the 2023/24 season.

‘BeIN Sports Xtra will build on the network’s existing premium flagship English and Spanish feed offering in an effort to help drive awareness and tune in to content that would otherwise be crowded out of the live premiere window given the extensive rights offering in the US,’ BeIN Sports said in in its announcement.