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While the demonstrations have been over a variety of issues, in the background has been the cost of the World Cup - estimated to cost the government around £10 billion - and a perceived skewing in priorities.“First world stadiums, third world schools and hospitals,” read one banner in Rio last night. They blame Fifa and the government for the escalating cost of the construction of the 12 stadiums for next summer’s tournament, which have failed to attract the anticipated private investment.“Fifa come here and show off about the new stadiums but what they are doing is slowing down the change of Brazil from ‘developing’ to ‘developed’,” one protester told Goal during the march outside the Candelaria in Rio. “This is a country of 190 million people but who benefits from the World Cup? Fifa and the people who are already rich. The priorities are wrong.”This is the most football-mad country in the world. Wherever you go, people are kicking a ball, wearing replica shirts or huddled around a television watching a match in a cafe.Yet we have got to the stage where they don’t care about the World Cup, the biggest sporting competition on the planet.I have spoken to people who earn as little as £10 a day who don’t anticipate any benefits from the tournament. They are simply ruing its cost and the construction ‘white elephant’ stadiums in cities like Brasilia, which has no major football club.With stadiums over budget and incomplete - a Corinthians executive described their stadium construction to me as “a complete f*****g disaster” - the cocktail of issues provides reason to doubt whether Brazil will even be hosting the World Cup this time next year.Fifa president Sepp Blatter, who left the country earlier this weekend to attend the Under-20 World Cup in Turkey, has often spoken about the power of football in inspiring social change.This is not how he meant it, but the Confederations Cup and the World Cup have united people in calling for a better Brazil and better use of their taxes.Fifa have been put in their place for crowing about their shiny stadiums and ignoring the huge wealth gap in this country. Now they can only hope that we have seen the worst of the protests, or they could be facing the ultimate embarrassment of cancelling one of their prided tournaments.