Some of you might have heard of Microsoft’s new search engine which was being developed in stealth mode under the name of Kumo. Now that it’s nearly ready to “fight” Google’s dominance Microsoft announced the official name bing and will launch a $100 million marketing campaign to introduce the brand.

Too bad, bing means disease in Chinese

Does Microsoft not research the meaning before introducing a new brand, or, will Microsoft rebrand the product in China, or, did Microsoft never intent to market it their, or, does Microsoft not care…?

Will “I googled you” translate into “I banged / bonged you” ?