Guilds are the bread and butter of social activity in any MMO, and running one yourself can be quite the tall order. But ArenaNet's got your back—Guild Wars 2 is making it easier with a few new mechanics that allow guild leaders to reward their members when they group up. We took a look at all the guild features and pulled out the more interesting improvements over the original Guild Wars.

Look for our other Guild Wars 2 Beta videos this weekend and next week on PC Gamer.com