ELEAGUE, the professional esports organization created by Turner and WME | IMG, and G FUEL Energy Formula today announced an official marketing partnership that includes naming rights to ELEAGUE’s state-of-the-art Atlanta-based studio, now identified as the G FUEL ELEAGUE ARENA. The initial focus of the partnership will see G FUEL becoming the official energy drink of ELEAGUE, with the company reserving the ability to promote its energy drink products as the official energy drink of the league across all platforms.

“We are proud to partner with G FUEL, a brand synonymous with high energy, focus and performance that is a perfect fit for our ELEAGUE community,” said Seth Ladetsky, senior vice president of sales, Turner Sports. “We look forward to continuing to present all the excitement associated with our ELEAGUE coverage from G FUEL ELEAGUE ARENA.”

“This is a pivotal time for the esports community and this partnership is in line with GFUEL’s mission in gaming,” said Cliff Morgan, CEO of Gamma Labs. “Many new people will get exposed to the exhilarating thrill of esports competition through Turner’s extensive network, where winners and losers are separated by milliseconds. These competitors are true athletes, and G FUEL energy drink gives them the focus and reaction time they need to compete at this high level.”

As an official marketing partner, G FUEL will develop various integrated campaigns spanning custom digital video content, social media programs, and on-site activations – all with the goal of creating high-impact fan experiences that stay true to ELEAGUE’s mission of authenticity.

The G FUEL brand will also be promoted across ELEAGUE media assets including ELEAGUE.com, the league’s social media channels, on TBS, as well as Twitch, ELEAGUE’s digital distribution partner for live event coverage and on-demand content.

The partnership includes the first-ever ELEAGUE Major, which will be held January 22-29 in Atlanta as 16 Legend and Challenger teams compete for the title of CS:GO Major Champion and a majority share of the $1,000,000 prize pool. The entire event will be streamed live via the ELEAGUE channel on Twitch, with the Grand Final presented live on TBS and Twitch.

To receive updates on the latest news on ELEAGUE, join the conversation at http://www.eleague.com, on Facebook (facebook.com/eleaguegaming) and Twitter (@EL).

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About Gamma Labs

Established in 2004 and headquartered in West Babylon, New York, Gamma Labs is a 2016 Inc. 500 company. The team behind Gamma Labs is committed to enhancing athletic performance by developing safe, highly effective, natural supplements formulated using the latest scientific expertise and manufactured to the highest levels of pharmaceutical standards. Learn more at http://www.GFUEL.com, http://www.GammaLabs.net, or http://www.GammaGamers.com.

About G FUEL

G FUEL Energy Formula, a healthy alternative to canned energy drinks, is a product of Gamma Labs. The rapidly growing maker and marketer of energy beverages helps give their fans the energy, focus, and reaction time they need to enhance their lifestyle. Whether it’s through gaming, sports, entertainment, or any of life’s everyday challenges, G FUEL helps its fans do what they do, just a little bit better.

About Turner Sports

Turner Sports, a division of Turner, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE and professional golf. The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA App, NBADLEAGUE.com and WNBA.com.

About WME | IMG

WME | IMG is the global leader in entertainment, sports, events, media and fashion. Operating in more than 30 countries, the company specializes in talent representation and management; brand strategy, activation and licensing; media production, sales and distribution; and event management.

Source: Press release