After 18 months of careful planning and preparation, Pacific Counter has finally opened their doors to the public. The eatery is the latest addition to the 600 block of Central Avenue, adding poke bowls and sushi burritos to an area of town becoming increasingly known as a culinary destination.

But lets back up for a second. What is poke? By definition, ‘poke’ means ‘to cut’ in Hawaiian and it refers to diced raw, marinated fish that is tossed with veggies and umami-loaded sauces and then served over a bed of rice. You can think of it as deconstructed sushi. Or if the trend continues to rise in popularity, you could consider poke the future of sushi in America.

Pacific Counter is the brainchild of three heavy hitters in the Tampa Bay restaurant scene — Tanner Loebel, Chitthasack Noythanongsay (known as Chef Tock), and Eric Bialik. And although poke and sushi burritos are available at a few Tampa Bay restaurants, the partners at Pacific Counter take these chef-driven dishes to an entirely new level.