Will Arnett will exec produce 'Fish Out of Water' via his overall deal with Sony TV.

Brad Paisley is ready for his Larry Sanders moment.

The Grammy-winning singer-songwriter is set to star in and exec produce TV comedy Fish Out of Water, which has landed at Amazon with a script commitment following a multiple-outlet bidding war.

The comedy is described as a Larry Sanders take on celebrity vanity projects and a behind-the-scenes look at country music star Paisley's struggle to keep a simple little fishing show from turning into his own personal Frye Festival.

A.D. Miles (Arrested Development, The Tonight Show Starring Jimmy Fallon) will pen the script and exec produce the half-hour comedy alongside Will Arnett, Artists First's Peter Principato, Marc Forman, Paisley and his longtime manager Bill Simmons, and Kendal Marcy. The comedy hails from Sony Pictures Television, where Arnett and Forman's Electric Avenue have an overall deal.

Should Fish Out of Water move forward, it would mark Paisley's series-regular debut following guest gigs on shows including The Crazy Ones, According to Jim, King of the Hill and Nashville.

Fish Out of Water re-teams Paisley, Miles and Arnett after the trio worked together on the ABC reboot of The Gong Show. (Paisley was a guest judge on season two of the show, produced by Myers and written by Miles.)

Paisley is repped by WME and Simmons; Arnett and Electric Avenue are with WME, Artists First and Sloane Offer; Miles is with Artists First and Stone Genow.