Elon Musk, CEO and co-founder of SpaceX and CEO of Tesla has posted a series of tweets about his ambitions to start his own confectionary enterprise, adding that he was “super, super serious” about this new venture to spite skeptics.

I’m starting a candy company & it’s going to be amazing — Elon Musk (@elonmusk) May 5, 2018



And he dropped a hint of what his upcoming venture would be called, or maybe what it might involve: cryptocurrencies; specifically, “Cryptocandy.” Whether he was serious or not, we don’t know for sure. Some people suggested his business should be called chocolate bitcoins or moon rocks, while others stretched the connection between crypto and his theoretical candy business even further: “My candy better be airdropped rom a space station or I want my money back,” one person wrote.

Ok ok, just for sake of argument, what do u wish for in candy? 🍭 — Elon Musk (@elonmusk) May 5, 2018

Cryptocandy — Elon Musk (@elonmusk) May 5, 2018



The tweets gained over 100,000 likes by Saturday and sent the Twitter sphere into a frenzy. People asked when his company was hiring, and how they could buy stock (or tokens?) as part of the possible venture.

Musk’s candy idea seems to have been part of an exchange between Musk and Warren Buffet. It started earlier this week when Musk, as part of Tesla’s earning report call, stated that economic moats were “lame.” The statement takes a jab at Buffet, and he is known to have coined the term to describe a company’s competitive advantage.

Buffet responded to Musk’s reward at his annual Berkshire Hathaway meeting, stating that moats are still a viable idea, and that one can look at his See’s Candies business as a great example.

“Then I’m going to build a moat & fill it w candy,” Musk tweeted in response. “Warren B will nto be able to resist investing!” Musk said in another, provoking Buffet further.

Elon Musk is currently ranked as the 53rd richest person in the world according to the Forbes, and 21st on the list of The World’s Most Powerful People.

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