(This is a guide on, how to become a Men’s Dating Coach. That means men teaching men how to charm, seduce, entice, pick up, date and relationship up/pair bond with women. There are also women’s dating coaches but this article is for men who wish to learn how to become a dating coach for men.)

I’ve got plenty of guys that tell me they want to be a dating coach. I’ll usually look at them and say, “I’m sorry.” That’s an old joke I picked up from a writer friend of mine when he heard I was a writer as well.

“Oh. I’m sorry to hear that.” He would say. And then we’d laugh. Or sometimes he would say, “I don`t want to hear your problems.”

I didn’t choose this job. This job chose me.

When I was a journalist people would always ask me, “Oh, did you go to school for that?” I would blink a few times, wipe my nose with my arm, look at the sun, feel the wind blowing across my face…and after an epic long pause finally say,

“No.”

I learned this whole seduction thing the same way I learned to write, play the guitar, steal bicycles: I practiced.

Still I’ve got guys asking me how to be a dating coach. I’ll be honest; it’s not a get rich gig. It’s a tough, demanding job that requires good work ethic. It doesn’t bring you much status, especially not with women or the straighter members of society. You won’t be invited to many gala events. Honestly, I don’t even tell people about my job. On the rare occasions that I do, I get reactions like this:

“Oh…so you’re like a pimp?”

“Really?”

“Pick me up.”

“That’s weird.”

“Are you doing it right now?”

“Cool!!!!”

“Haha. Yeah right. Really?”

“Like Hitch?”

“Have you read the Game?”

Often people will grab me and drag me around to meet their friends, “This is Tony. Dude…he’s a dating coach. He teaches pickup!” Around this time girls start twirling their hair or sneering and men get uncomfortable and squeeze their women a little tighter. I suppose they should. After all, I teach men how to get laid.

So just a warning. This job is very unusual and once people find out what you do they won’t ever look at you the same. All those nights you used to go out with friends to socialize where you might just casually chat up some girls will now be brutally scrutinized. Every time you approach a girl you’ll have a fan club.

Some people will think you are a creepy weirdo, and some men will worship you like a slutty deity. This odd social pressure causes many potential coaches to opt out early in the coaching game.

I’m in my thirties. So the idea of running around bars and clubs when I’m 43 is frightening. I’ll probably move into self-help or Internet Marketing. Consider your age.

So anyway, what’s the first step to becoming a dating coach?

Step one: Learn how to pick up hotties.

This will take a few years of dedicated practice. I don’t personally know of any coaches that have less than three years hardcore experience. I’m talking going out 5-7 days/nights a week, and approaching thousands of women. I’m sorry. But if you aren’t really, really good at approaching and picking up women you will never be a world class dating coach. And you don’t want to be a mediocre dating coach–you won’t make any money. Mediocre dating coaches get mediocre reviews. If you’ve noticed my reviews are consistently awesome. That’s because I’m awesome.

Step two: Learn to write.

Having the ability to write engaging prose, how-to’s and step by step guides is almost as important as knowing how to pick up. EBooks and blogs will help you to market your service. Soon, like myself, your superb writing skills will endow you with legions of rabid fans. I don’t even need to approach women anymore. My readers offer me their girlfriends. It’s cool. (Dating coaches are also rewarded for being funny and/or weird/eccentric.)

Step three: Public Speaking.

Free and paid seminars are incredibly effective marketing tools. Dating coaches are charmers; so basically, you learn to run game on eager consumers. Develop your seminars into a one man comedy act for men, or go full Tony Robbins. Develop your persona and expand your influence. Then you can tour the world with your seduction show.

Now you are ready to be a dating coach?

Well, not exactly.

With those three skills you will be able to run your business. You can still run a company if you contract out to other skillsets. Like, say you can’t write at all…hire a writer off an auction site like Elance. Unfortunately good writers can get expensive, and if you are just starting out your profit margin will be low. My advice, learn all the skills through practice.

If you really can’t write, but excel on camera, try a video blog. Or you could record your speeches at seminars and have them transcribed for cheap.

So now you’ve learned game, you can write well, and you have spoken in front of large groups of men. You now know how to be a dating coach. Unfortunately this doesn’t mean you can teach. You probably want to be a good dating coach, and not some gimmicky, fake seduction guru.

I’ve been practicing picking up girls for about six years. One and a half of those I was in a monogamous relationship and I’ve been teaching professionally for three. I specialize in day game, night game, inner game and relationship management. I consider myself pretty well rounded. I offer my clients a full money back guarantee. And I am not rich. I haven’t had any guy ask for a refund and have never had a bad review because I work my butt off. Plus I really can’t afford to give back the tuition so the fear of refund keeps me focused.

I learned the hard way, without any professional training. I learned how to seduce women through trial and error. Yeah…I don’t recommend it. If you want to know how to be a dating coach, my best advice is to hire a dating coach. Invest the money in a well-respected, well reviewed and experienced pickup or dating instructor. Get your training and then practice, practice, practice.

Hiring a professional dating coach will give you the quickest path to mastery with approaching women. He will point out your deficiencies and blind spots. You will also learn how a pro teaches his programs. Some companies even make students sign a waiver promising they won’t teach the same coaching methods to their students.

If you’ve done the work, learned how to pickup, gained real experience with women and mastered all of your marketing skills, you should be ready to start your own dating coach company. But here’s the ultimate question:

Can You Teach?

Some people just can’t. My advice is put out an ad offering free coaching in exchange for reviews. That’s what I did. I just helped guys for karma. I was pretty good at it. And now years later, I’m awesome at it. That’s that.

How much will it cost to get started?

That depends. Do you want a massive company with a legion of coaches that tour the world? Or a small part time thing in your own city? Maybe you want to be a pickup celebrity that charges up to $250 an hour for private seduction coaching. Maybe you want to be a coach that only gives advice over the phone. Or maybe you want to specialize in ….cough, ughh, online dating.

You’ll need a computer, some decent clothes and money for cover to clubs. You can easily start a pick up artist company for $500. When I started I had nothing but my laptop a small wardrobe.

I bet you really want to know how much money does a dating coach make? When I first started teaching I did it for free. I did it for the love. I knew that teaching others would help me improve myself. Then I started asking for $50 a day. A year later I posted an ad for a $600 bootcamp on the local men’s group forums. I had eight men sign up! I now offer my main bootcamp for $1000. It’s about 16 hours of work and well worth the money. $1000 is a very reasonable price for a skill you will have for the rest of your life.

As your reputation grows, so do your earnings.

I know some gurus that charge $3000 per bootcamp. But they also travel the world. They need to pay for airfare, hotels, transportation and food. Coaching may seem expensive to the client, but a great coach has spent years practicing and refining his skill. Students are paying you a large sum of money because you have a great deal of game, and teaching experience. They are paying for wisdom and results. So you better deliver. A cheap dating coach is probably an inexperienced coach. So start low, work hard, gain a reputation and grow your rate.

Why become a dating coach?

The most important part of starting a career as a dating coach is that you LOVE helping people. The money can be good but there will be times you just can’t find a client, so you will feel dismayed. Many of the guys you help are just normal dudes, but some have much deeper issues that you aren’t qualified to deal with. You may need to turn some guys away, even though they are willing to pay you. This is where my most important quality reveals itself.

To be a GREAT Dating Coach…you must have:

INTEGRITY

You don’t pretend to be someone you are not. You don’t lie to your clients when you can’t help them. You don’t charge more than what is fair for your time. You don’t show up late for appointments. You don’t judge your clients or make fun of them. You don’t promise a magic bullet. You don’t ask them to do anything you aren’t willing to immediately demonstrate yourself. You don’t take off to make out with women while your client is standing around by himself.

As a Dating Coach you work your butt off to get results for your students.

This guide won’t go too deep on the minutiae of starting a small business. You can go to community college to learn about that.

Currently there are no recognized associations or benchmarks to regulate the validity or expertise of dating coaches. We are still very underground, and we like it that way. So it will be up to you to build and maintain your reputation. Plus, regulations suck.

If you want to reach a very wide audience, consider studying Internet marketing for your blog, or creating live video recordings of your approaches, and putting them on You Tube. Realize though, the more attention you receive, the greater your personal brand. Once you are on the Internet you are there forever. Thinking of a career in Law, or Politics? A dating coach job probably isn’t the choice for you. Dating coaches are not common and many people will be offended by the fact you even exist. Get used to haters. Just warning you. Sex will always be taboo.

There is another route: The Job Application. You can apply to intern for certain dating coaching companies. As a rule most will only consider former students as they have been through the coaching program and have built rapport with the coaches. This is also my mandate. Some larger companies will consider outside seduction coaches if they are already established names in their scene. So, go develop your name or take a bootcamp.

In the meantime get out and meet lots, and lots of people. Practice writing on forums or blogs, practice your public speaking at toastmasters or your local men’s group. If you find your phone is ringing with girls that want your love, and men that need your advice…you are probably right for the job. Good luck.

Thanks for reading. If you are interested in coaching, send me an email and I’ll contact you for a free consultation. Also sign up for my newsletter to be updated every time a new blog is posted.

Peeeace.