Tamako & childhood friend Mochikura are daughter & son of rival mochi shops

The Japanese anime channel Animax posted a synopsis for Kyoto Animation's new anime project, Tamako Market, this week.

Tamako is a mochi-loving high-school freshman whose family runs a mochi (rice cake) shop in a certain town's shopping district. She enjoys her high school life with her friends Midori and Kanna in the badminton club. She also helps out at her family's shop and develops new mochi.

She is childhood friends with Mochikura, the son of the neighboring rival mochi shop, but when their fathers meet, they fight like cats and dogs. On Tamako's birthday on New Year's Eve, Mochikura is determined to hand her a birthday present that he had not been able to in past years. Then, suddenly, a splendid bird (parrot) appears in the shopping district, and a year like no previous one is about to begin.

Naoko Yamada (K-ON!) is directing, and Reiko Yoshida (K-ON!, Bakuman.) is in charge of the series scripts. Another K-ON! veteran, Yukiko Horiguchi (Lucky Star), is designing the characters.

The new anime will run on the Tokyo MX TV, Sun TV, KBS Kyoto, TV Aichi, and BS11 Digital channels. It will begin broadcasting in Japan next January.

The January issue of Kadokawa Shoten's Newtype magazine will run an interview with Yamada on December 10.

[Via Yaraon!]

Update: Some of the details in this removed synopsis contradict the story and character introductions that were added to the official site on December 6.