Urban Meyer: 'Let's beat the [expletive] out of Michigan'

Paul Myerberg, USA TODAY Sports | USATODAY

Someone is very excited for Saturday.

Ohio State coach Urban Meyer spent part of his Friday doing something great: Meyer was one of the notable speakers at the Earle Bruce Beat Michigan Tailgate, an annual benefit for Alzheimer's research. (Bruce was a former OSU coach who owned Michigan, for a time.)

Meyer spoke, likely raising a few dollars, and then he concluded his remarks by telling the crowd, "Let's beat the [expletive] out of Michigan."

In my imagination, I see half of the crowd of OSU fans and supporters spontaneously combusting while the other half claps slowly as Meyer strides off the stage.

Here's a brief clip of Meyer's comment (it's within the first 10 seconds, and it's bleeped):

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Michigan coach Brady Hoke refuses to call the Buckeyes by their proper name, instead opting for "Ohio." Meyer just wants to beat the [expletive] out of Michigan. Both coaches know exactly how to cater to their respective fan base.