Jaden Smith Is The New Face Of Louis Vuitton’s SS16 Womenswear Campaign

Jaden Smith is fulfilling his fashion destiny and taking his daring approach to apparel to Louis Vuitton.

Jaden Smith is fulfilling his fashion destiny and taking his daring approach to apparel to Louis Vuitton. Will and Jada’s 17-year-old heir has just been announced as the newest face of the fashion house’s Spring/Summer 2016 campaign. In Instagram posts by the brand’s artistic director Nicolas Ghesquière, shots of Smith were premiered. The shoot, snapped by photographer Bruce Weber, features the young actor/rapper in pieces from Louis Vuitton’s women’s collection, debuted at Paris Fashion Week.

Smith’s barrier-breaking sartorial choices have been buzzed about since he was first seen rocking a dress back in April. He has since worn a dress to prom, as well as a Batman costume to Kim Kardashian and Kanye West’s wedding. In an interview with GQ, Smith discussed the motivations behind his fashion choices, marking them as a form of expression.

“I’m just expressing how I feel inside, which is really no particular way because everyday it changes how I feel about the world and myself, but I like wearing super drapey things so I can feel as though I’m a super hero, but don’t have to necessarily wear super hero costumes everyday,”

Peep the photos from Jaden’s upcoming Louis Vuitton campaign below:

Happy to introduce Jaden Smith @christiaingrey in the new SS16 @louisvuitton ad Campaign photographed by Bruce Weber A photo posted by (@nicolasghesquiere) on Jan 2, 2016 at 3:33pm PST