With the New York Comic-Con underway, a new poster has been released for the now-filming The World’s End, the third installment of Edgar Wright’s trilogy of comedies, following the successes Shaun of the Dead (2004) and Hot Fuzz (2007). The new movie is filming in the U.K. As with the first two movies in the trilogy, Universal Pictures International (UPI) will distribute in U.S. theaters everywhere Friday, October 25th, 2013.

As with the two earlier pictures, Mr. Wright co-wrote the script with Simon Pegg, who will once again star alongside Nick Frost. Joining the team are actors Martin Freeman (Shaun of the Dead, The Hobbit), Paddy Considine (Hot Fuzz, The Bourne Ultimatum), Eddie Marsan (Sherlock Holmes), and Rosamund Pike (Jack Reacher).

“In ‘The World’s End,’ 20 years after attempting an epic pub crawl, five childhood friends reunite when one of them becomes hellbent on trying the drinking marathon again. They are convinced to stage an encore by mate Gary King (Simon Pegg), a 40-year-old man trapped at the cigarette end of his teens, who drags his reluctant pals to their hometown and once again attempts to reach the fabled pub – The World’s End. As they attempt to reconcile the past and present, they realize the real struggle is for the future, not just theirs but humankind’s. Reaching The World’s End is the least of their worries.“

Comic-Con poster courtesy of Empire