Thunder Bay’s first self-serve Beer Store officially opened its doors Monday morning.

THUNDER BAY -- Thunder Bay’s first self-serve Beer Store officially opened its doors on Monday morning.

District manager Gary Brown said the outlet on Fort William Road was built to better serve the consumers of Thunder Bay.

“Since 2008, the Beer Store has been moving to a palletized self-service model,” Brown said.



“This is the third one in Northern Ontario – and this now gives the consumers of Thunder Bay an opportunity to enjoy a self-service environment where they can purchase their beer.”

Brown said this move provided the Beer Store an opportunity to be in the core shopping area of the city.



It gives consumers a chance to venture into the store and see what the Beer Store offers as a company and provide a better shopping experience for everybody.



“Environmental leadership is one of those core values of the Beer Store and when we designed this model it was created to get this core value into our store to better serve our customers,” Brown said.



The new Beer Store has two separate areas.



There’s an area for consumers to return their empties and the rest of the store allows shoppers to browse for the beer of their choice.



Brown said Beer Store officials are always looking forward for new opportunities both in Thunder Bay and other markets, which will allow them to build new stores and better serve the community.