POWDR ENTERS CANADIAN SKI MARKET WITH ACQUISITION OF SILVERSTAR MOUNTAIN RESORT

As Okanagan's Top Family Ski and Bike Resort, SilverStar Complements POWDR’s Adventure Lifestyle Portfolio of World Class, Locals Favorite Destinations

PARK CITY, Utah, Dec 3, 2019 – Today, POWDR, an adventure lifestyle company with destinations across North America, announced it has acquired SilverStar Mountain Resort. SilverStar is POWDR’s first mountain resort in Canada.

This acquisition brings together two family-owned companies, including POWDR, a proudly independent company focused on delivering quality local experiences, and Jane Cann, who has owned SilverStar since 2002 and served as president since she acquired 100 percent of SilverStar in 2012. POWDR and Cann share a common vision for the long-term success of SilverStar as a community-oriented favorite for year-round, authentic family adventure. POWDR is acquiring Silver Star Ski Resort LTD. and Silver Star Holidays LTD., which operate SilverStar Mountain Resort, from Cann, who will retain Schumann Resorts LTD., which holds 30-acres of SilverStar real estate development land.

“SilverStar is a world-class destination that fits well with who POWDR is, what our properties are—community favorites—and our commitment to protecting and enhancing the authentic year-round adventure experience for generations to come,” says Justin Sibley, POWDR co-president. “The resort team is impressive and they have an incredibly strong relationship with the community, which we hope to build upon. We are pleased to continue Jane and SilverStar’s more than six decades of fun, legacy and vision.”

SilverStar joins the POWDR portfolio of 10 mountain resorts in California, Colorado, Nevada, Oregon, Utah and Vermont; the experiential action sports company Woodward; adventure experiences including heli-ski and river rafting outfitters; and the Company’s media and entertainment holdings. Across each of its destinations, POWDR honors the local community’s essence by curating and integrating the best of all things local. There are no changes to SilverStar 2019/20 season passes, current operations or reciprocal agreements with other resorts.

“I am thrilled to pass the torch to such a competent and qualified operator as POWDR, who shares the same mission and beliefs for the SilverStar resort community and is committed to delivering memorable experiences and enhancing people’s lives,” says Jane Cann. “POWDR is an enduring company focused on patiently making each of its destinations the best version of itself locally. I am confident that their scale and expertise will be beneficial in working toward the realization of SilverStar’s newly approved Master Plan.”

Award-winning SilverStar Mountain Resort is located in the heart of British Columbia’s Okanagan region a short 20-minute drive from the city of Vernon and less than a one-hour drive from Kelowna International Airport (YLW). SilverStar is one of BC's largest ski areas offering 3,282 acres of skiable terrain, a 760 meter (2493 feet) vertical drop, and annual snowfall of more than 700cm (23 feet) with amazing variety from its groomers on the front side to legendary steeps in Powder Gulch. Recognized as one of Canada’s best destination mountains, and a family favorite, SilverStar’s intimate, colorful, mid-mountain village provides ski-in, ski-out slope-side lodging. As a year-round mountain destination, SilverStar’s Bike Park is ranked by the International Mountain Bike Association as one of the premier downhill mountain bike facilities in North America.

To book your SilverStar adventure for the 2019/20 season, visit SkiSilverStar.com.

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About POWDR

POWDR is an adventure lifestyle company that delivers memorable experiences, enhances people’s lives and has fun doing it. At POWDR, we bring people together to enjoy the adventure lifestyle at our 11 mountain resorts, including Copper Mountain and Eldora Mountain Resort in Colorado; Woodward Park City and Snowbird in Utah; Killington and Pico Mountain in Vermont; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon; SilverStar in British Columbia; and Lee Canyon in Nevada. POWDR is empowering and inspiring the next generation of action sports with Woodward, an experiential action sports company with an ever-growing network of destinations, experiences, entertainment and products. POWDR’s adventure experiences include Powderbird, Utah’s premier heli-adventure operation, and Sun Country Tours, which provides Oregon river adventure. POWDR also fuels passion for the adventure lifestyle through original content production, programming and distribution. POWDR is headquartered in Park City, Utah with offices in Louisville, CO. www.POWDR.com.

About SilverStar

SilverStar Mountain Resort, a POWDR destination, is an award-winning destination less than a one-hour drive from Kelowna International Airport (YLW), 20 minutes outside of the city of Vernon and located in the Okanagan valley. SilverStar is one of BC's largest alpine ski areas as well as having Canada’s largest network of daily groomed Nordic trails. SilverStar’s intimate, colorful, mid-mountain village provides true slope-side lodging and a unique “one pass” allowing access to all of its activities under one pass. A year-round mountain destination, SilverStar’s Bike Park is ranked as one of the premier downhill mountain bike facilities in North America. www.skisilverstar.com.

For local media enquiries please contact Ian Jenkins, SilverStar director of sales and marketing, and, for other inquiries, please contact Megan Baroska, POWDR senior vice president of strategy and communications.

Regards,

Ian Jenkins