Reggie Watts is becoming something of a spokesperson for the virtual reality industry. The musical comedian best known for Comedy Bang! Bang! and The Late Late Show with James Corden initially appeared in an experimental VR film called Waves.

From there, Watts has kept a close proximity to VR. He most recently performed one of the world’s first VR comedy shows in the immersive social app called AltSpace VR. Today, Watts’ status as a bona fide VR evangelist is being further solidified with the news that he will be the keynote speaker for this year’s VRLA Summer Expo.

VRLA is a bi-annual convention that, as the name suggests, takes place in LA and centers around VR. This summer’s two-day show will run from August 5-6 with Watts serving as the featured speaker on the second day.

In addition to Watts, VRLA’s 2016 Summer expo will have plenty to entice VR enthusiasts from all over Southern California and the world at large. According to an official announcement from event organizers, this summer’s VRLA will “Feature a variety of immersive experiences from innovative companies like HTC, Skullcandy, GoPro, Google, Dolby, Deluxe, Envelop VR, MSI, Technicolor, Boost VC, Otoy, and Nokia.”

The show floor will also reportedly have, “cutting edge demos of the most exciting projects in development for the Oculus Rift, HTC Vive, PlayStation VR, Microsoft HoloLens, and the Samsung Gear VR,” alongside VR arcades, motion simulators, and other cutting edge technologies.

VRLA began a little over two years ago with barely 100 people in attendance and a small event space. It now claims to be the “world’s largest virtual and augmented reality expo.”

This summer, the event is expecting to host over 6,000 guests at the world famous LA Convention center. VRLA also opens its doors to both VR fans and industry professionals alike, unlike some of its competitors that are geared towards one or the other.

Tickets are on sale now and start at $30. You can stop by VRLA’s official website for a full list of ticket prices, event exhibitors, and the schedule of this year’s expo.