There are the competitors you know and the competitors you don’t see coming. When digital search is combined with content and data extraction, then layered with Natural Language Process (NLP) and state-of-the-art data analytics, Brado creates a dynamic understanding of your direct, emerging and indirect competitive landscape. This gives you the ability to set strategic priorities of where to defend, build and prioritize your digital marketing plans.

Digital Landscape Mapping is also an asset when your target customers are faced with a sea of content. Standing out and providing the right content that hits on all cylinders is the challenge: relevance, timing and findability have to work synergistically to drive authority and impact. Brado’s role is to remove the guesswork by following the data to achieve content impact leadership, quickly and consistently.

We combine search data analytics with our proprietary data-driven content mapping system. We identify your customers’ questions, concerns and goals, then scrape and evaluate both your competitors' and your content. The outcome is a roadmap that defines the necessary content structure and topics, an evaluation of your competitors’ and your delivery, a dynamic dashboard for ongoing guidance and specific opportunities for you to get in front...now!