The Yorkdale Centre in Toronto, Canada is currently running a clever holiday campaign in which a very modern Santa Claus (played by Paul Mason) models beautiful ensembles from designers such as John Varvatos, Hugo Boss, Harry Rosen, Salvatore Ferragamo, Montcler, Burberry and Holt Renfrew. Fashion Santa will be available for photos through December 23 and with every selfie using the #YorkdaleFashionSanta hashtag, the Centre will donate to a charitable cause.

While you can’t add him to your Christmas list this season, he is always up for a selfie! Come visit him this holiday season inside of the shopping centre between Harry Rosen and Hudson’s Bay. For every selfie posted to social media using the hashtag #YorkdaleFashionSanta we will donate $1 to Sick Kids Foundation (up to $10,000).

images via Yorkdale Centre

via Mathew Ingram