Here’s everything you need to know about the HTC One M9 | Talk about it at AndroidForums.

HTC’s big HTC One M9 news today wasn’t about a release date or price as we’d all thought and hoped, but it is pretty big. As we’d heard yesterday, the company has officially announced “Uh-Oh Protection,” a new guarantee that nets you a free overnight HTC One M9 replacement in the event of a cracked screen, water damage or the unfortunate hassle of switching carriers.

HTC UH OH Protection provides consumers who damage their new HTC One M9 with an untimely fall onto the pavement or into a toilet with a free phone replacement within 12 months of purchase. Consumers who don’t take advantage of UH OH Protection within the first 12 months will receive $100 towards the purchase of a future HTC One.

There aren’t many strings attached, though there are a couple of things to note:

To get your replacement overnight, you’ll need to offer up a credit card number for HTC to put a $300 hold on. You know, just in case you’re trying to pull a fast one on them.

You can also opt for a more traditional replacement approach where they send your new smartphone out the moment they receive your damaged one.

The offer is US-only for now, unfortunately.

All it takes is a quick call to 866-449-8358 or a chat with HTC’s customer service reps online in order to get you on your way. This is a huge offer that most other companies ask you to fork over $100 or more for (and that’s not even including a costly deductible that might drive that cost up even further).

Is HTC trying to become the “Un-manufacturer?” Between this and everything else that comes as part of the HTC Advantage it certainly seems that way. Other OEMs should do well to take note. HTC is holding an event and live Q&A with customers in regards to the announcement in Seattle later today, and you can watch along right here starting at 9am Pacific: