A 1959 magazine ad for Drummond sweaters pictures two men standing on a mountain, one of them holding a rope to which a woman at the bottom of the page is clinging. "Indoors, women are useful, even pleasant," says the ad copy. "On a mountain they are something of a drag. So don't go hauling them up a cliff just to show off your Drummond climbing sweaters. No need to. These pullovers look great anywhere."