Most people who attend a sporting event should realize that by doing so, they are allowing themselves to be photographed or videotaped. It’s in the fine print on the back of the ticket, but it’s also common sense: you are part of the backdrop of a public event. Some fans are probably even hoping to be captured, immortalized for all the world to see hoisting a sign or covered in face paint.



What many don’t realize is that they may also end up being photographed in their seats by an ultra-high-resolution camera installed at the stadium, and that data on their gender, or age, or their movement could be culled from the photograph; data that can then be compiled and used for whatever purposes the client deems necessary.



Such may be the case in facilities that do business with Fancam, a South African outfit that specializes in helping create those images. In Major League Soccer, D.C. United are presently the only team that have a Fancam setup permanently...