Tinley CEO Jeff Maser talks about the beverage industry and its interactions with marijuana.

Jeff Maser, CEO of Tinley Beverage Co., broke down the beverage industry for Action Alerts Plus's Zev Fima.

At Jim Cramer's teach in on Oct. 13, Maser explained how his company, which specializes in cannabis-infused beverages, doses each beverage.

Dosing, Maser said, "is a major problem in the industry."

He compared the marijuana-infused drinks to margaritas--an apt comparison since Tinley bases its beverages off of alcohol infused drinks. However, Tinley doesn't include alcohol in its beverages.

Everyone knows what to expect after one margarita, Maser explains. "It's a nice, kind of light buzz," that won't put anyone on the floor.

"We're trying to recreate that...it's a single serve product." Maser told Fima.

And, what about timing?

Well, according to Maser, liquids tend to break down faster than edibles in your system.

"You can feel some effect right away," said Maser.

Constellation Brands (STZ) - Get Report COO Bill Newlands and Canopy Growth (CGC) - Get Report CEO Bruce Linton were both present at the teach-in, alongside Tinley.

Newlands and Linton sat down with TheStreet's founder and Action Alerts Plus portfolio manager Jim Cramer to discuss the future of cannabis-infused beverages.

One thing that they brought up was the concept of stoner bars, which would solely offer cannabis-infused drinks instead of alcohol-infused drinks.

This theory came about after Cramer asked if Constellation and Canopy planned on infusing their drinks with alcohol alongside cannabis. The answer was no.

Apparently, the teach-in and the various cannabis panels that discussed the future of the industry, led Cramer to talk with his wife about the possibility of ever opening up his own stoner bar.

This interview was sponsored by The Tinley Beverage Company.