adidas Originals Collaboration

When we look back, collaborations would involve brands and world-class athletes. By now, times have changed. From streamers to rappers, from designers to influencers, the world is your oyster. Starting from the top, we feel obliged to mentioned Kanye West. The Yeezy, and let us put numbers and models aside, were all important and iconic at some stage. Thought, he is not the only rapper under adidas’ wings. As a matter of fact, the three-stripes has had a very successful partnership with Pharrell Williams. He released a ton of Superstar / Supercolor during early stages, but the relationship has grown with the release of the NMD. Many drops were to hit international markets, such as the Hiking Collection, Culture Pack or even Chanel and Human Made collaborations. For obvious reasons, the reach and impact of world-renowned musicians is huge. Hence, partnering up with Beyonce was quite a move as well. Dubbed “Ivy Park”, every single release was an instant sell-out.

Nevertheless, artist and musicians have a huge impact on today’s fashion, adidas Originals also decided to hire high-end fashion designers to push their designs. This is where Alexander Wang and Y-3 come in. Rest assured, we all know it is not everyone’s cup of tea, but one needs to be mature and learn how to appreciate a different view. In fact, both had the chance to develop and evolve all aesthetics, delivering them to a wider audience.

For last, but not least, the world was caught off guard with a collaboration with Ninja, a young pro gamer. Reaching further in terms of market and crowd, the sneaker world keeps on unfolding, yet it comes with no surprise that streamers are the perfect way to serve as brand representatives.