Hugh Hefner's son says his father regrets ever putting President Trump on the cover of Playboy.

"We don't respect the guy," Cooper Hefner told the Hollywood Reporter. "There's a personal embarrassment because Trump is somebody who has been on our cover."

Trump appeared on the cover of a March 1990 issue next to clothed playmate Brandi Brandt in a suggestive pose, sporting a white tuxedo shirt and bow tie.

Honored to introduce @realDonaldTrump at religious leader summit in NYC today! He did incredible job! @beckifalwell pic.twitter.com/e2eBSbQwb0 — Jerry Falwell (@JerryFalwellJr) June 21, 2016

Trump kept a framed copy in his New York City office. A photo of Liberty University President Jerry Falwell with then-candidate Trump drew jeers from social conservatives because he and his wife posed in front of the infamous Playboy cover.