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Update: 9:08pm Kendrick Lamar released "King Kunta" on Vevo.

Kendrick Lamar sure knows how to make a splash and on Wednesday (April 1), the TDE MC proved it by unveiling the music video for “King Kunta” in the middle of Times Square, in New York.

The clip premiered on the Beats billboard at the Marriott Marquis Hotel on 46th Street and Broadway. Beats organized the premiere and fans who gathered to watch it were able to hear the song thanks to a Beats Pill speaker that was set up on the sidewalk.

The video features Kendrick going through Compton, with some parts of the clip filmed at the famed Compton Swap Meet. And yes, it also includes a K. Dizzle dance, a bit different from the one that first appeared in the music video for "i." Yep, the TDE MC is still in a dancing mood. And why not? Let the King dance.

Those who weren't there for the premiere on the streets of New York will have to wait for the video to eventually hit the web or you can catch this sneak peek.

This isn't the first time K. Dot's hit the streets to promote his LP.

In fact, the premiere comes about a week after Lamar stopped traffic in L.A. with a moving concert through one of the city’s busiest boulevards.

Before surprising New York and Los Angeles with show stopping events, Lamar shocked the world when he released his latest album To Pimp A Butterfly a week before it was scheduled to drop.

The album quickly became a critical and commercial success, but it was also a personal triumph for Kendrick, who battled suicidal thoughts and survivor's guilt on the project, issues the MC recently shed light on during an in-depth interview with MTV News.