Marvel Studios is ramping up the Captain America: Civil War promotion, and with Avengers: Age of Ultron hitting Blu-ray on October 2, 2015, they want you to know that, as they love to say, it's all connected.

(Photo: Marvel Studios)

With two new posts on The Avengers twitter account, they're pushing the connection between the films, and in a way presenting Age of Ultron as practically a lead-in to Civil War.

"What Ultron tore asunder will never be truly healed," one post says, with an image calling Iron Man "The Mind" and Captain America "The Heart." The other said, "The rift between brothers begins," and includes a video clip of the now-famous wood-chopping scene from Ultron.

It's an interesting marketing technique - using Civil War origins as a selling point for the Age of Ultron home release. One thing's for sure, it shows just how important Civil War is to the future of the Marvel Cinematic Universe, presenting it as just as big - if not bigger than - the most recent Avengers movie.