As social medias like Facebook, Instagram and YouTube begin to shut down organic reach and charge higher prices for advertising, many gun manufacturers and gun industry or tactical gear companies are turning to the most effective type of marketing available today; Influencer Marketing.

Jump to Lists:

Top 40 Most Influential on Social Media Today

Top 40 Most Influential on Facebook Today

Top 40 Most Influential on Instagram Today

Top 40 Most Influential on Youtube Today

Top 40 Most Influential on Twitter Today

Influencer Marketing is today’s new buzz word for Celebrity Endorsement or Product Placement. Much like in the past, companies paid radio disc jockeys to do LIVE endorsement ads about a product they use or believe in, today companies are paying social media celebrities and large social media channels to do pretty much the same thing.

Gun Industry Influencer Marketing includes reposting (sharing) branded content, using the product in pictures and video (product placement) and creating content around the product (branded content). Rates vary based on popularity, reach and demand but from what we hear, one of the guys listed below gets over 30k per video.

We have put together the following comprehensive list of Gun Industry Influencers. We asked our fans to nominate influencers. We then sorted the influencers by total fan base on Facebook, Instagram, Youtube and Twitter. Nominees were solicited on Instagram and Facebook from members of the Danger Close Media Group Network. In choosing the nominees we asked the following questions;

Did this social media have a front man/women

Did that front man/woman publicly endorse other brand guns, gun parts or tactical gear on their channel(s)

Did they have at least a cumulative 25,000 fans, followers and subscribers

This list is NOT based on reach since we do not have access to all the gun industry influencer analytics and reach can vary wildly based on virility of content created. This list and it’s variations are based on total follower, fans, subscribers at the time of the data collection. It should be noted that if an influencer had multiple channels (ie two Instagram pages) those fan bases were added to achieve a total count. For example. Scott Funker owns and runs both Funker Tactical and Funker 530 so the Funker numbers are cumulative. The same goes for an influencer who may have multiple brands on Instagram like Brian Compton aka BC where he runs StrengthPunishes as well as TheBCExperience. In this case both follower counts were added together.

We recognize that when dealing with a list this large, there most definitely will be discrepancies. If you represent one of these influencers and would like to correct data shown below we will entertain those adjustments until the last day of Shot Show 2018 at which time the numbers will become official until 2019. If your adjustment affects the top 10 we will still recognize the influencers below you and nobody will be “pushed out” of the top ranking.

Top 40 Most Influential Gun Industry Influencers on Social Media Today

Rank Influencer Facebook Instagram Youtube Twitter Total 1 Demolition Ranch 277,000 483,000 4,428,828 74,500 5,263,328 2 Funker

Tactical /530 2,464,000 157,900 2,291,812 16,357 4,930,069 3 Hickok45 593,000 188,000 2,939,606 57,200 3,777,806 4 Mat

Best 1,526,511 505,000 733,625 26,100 2,791,236 5 Iraq

Vet 8888 864,000 n/a 1,638,068 26,100 2,528,168 6 Colion

Noir 474,000 334,000 600,785 90,600 1,499,385 7 Jerry

Miculek 581,000 77,700 737,335 n/a 1,396,035 8 Tactical

Shit TJ Kirgin aka Sig Glockincolt 893,940 413,700 55,305 3,785 1,366,730 9 Instructor

Zero 882,000 216,000 210,066 7,072 1,315,138 10 Military

Arms Channel 374,000 183,000 649,089 27,000 1,233,089 11 Tony Sentmanat Real World Tactical 332,000 783,000 56,870 n/a 1,171,870 12 Larry

Vickers 230,000 122,000 511,537 18,100 881,637 13 dakota

Meyer 593,000 128,000 12,000 88,200 821,200 14 Nutnfancy 21,000 5,487 734,235 35,800 796,522 15 Andrew

GY6 Vids 59,000 49,900 653,875 8,605 771,380 16 Tim

Kennedy Sheepdog Response 273,000 320,000 3,525 171,000 767,525 18 Gun

Jesus – Forgotten Weapons 78,000 11,900 621,698 5,604 717,202 17 The

Firearm Blog 207,000 25,900 384,077 60,700 677,677 19 The

Man Spot 212,000 378,000 40,480 2,554 633,034 20 Tac

Tissy 547,000 41,000 10,811 2,091 600,902 21 22plinkster 58,000 56,200 437,000 13,200 564,400 22 Janna

Reeves – MissBattleBorn 459,000 73,000 24,190 971 557,161 23 Michelle

Viscussi 398,000 78,400 7,108 9,400 492,908 24 Polenar

Tactical 151,000 33,700 286,552 2,476 473,728 25 Travis

Haley 151,000 159,000 155,983 5,158 471,141 26 The

Gun Collective 301,000 56,500 106,836 1,079 465,415 27 Lucas

Botkin Trexarms 78,000 217,000 118,838 1,328 415,166 28 True

Exoduos – Baret/Parker Fawbush 64,000 317,000 28,599 n/a 409,599 29 Charissa

Littlejohn 49,000 333,000 828 5,159 387,987 30 Mrgunsngear 115,000 50,900 208,299 3,483 377,682 31 Taran

Butler 141,000 167,000 39,083 2,803 349,886 32 Dene

Adams 326,000 17,500 2,032 1,160 346,692 33 Chris

Costa 214,000 110,000 n/a 5,253 329,253 34 Yankee

Marshall 22,000 32,300 253,776 4,063 312,139 35 Real

Dirty Harry n/a 296,000 n/a n/a 296,000 36 Craig

Sawman Sawyer 168,000 28,900 23,000 43,300 263,200 37 Jaqcueline

Carrizosa brojaq 124,800 128,000 3,400 4,935 261,135 38 Julie

Golob 135,000 29,900 17,885 27,800 210,585 39 James

Yeager 144,000 41,400 17,000 5,938 208,338 40 Garand

Thumb 15,000 49,400 138,415 625 203,440

Top 40 Most Influential Gun Industry Influencers on Facebook Today

Rank Influencer Facebook Instagram Youtube Twitter Total 1 Funker

Tactical /530 Scott Funker 2,464,000 157,900 2,291,812 16,357 4,930,069 2 Mat

Best Mbest11x 1,526,511 505,000 733,625 26,100 2,791,236 3 Tactical

Shit TJ Kirgin aka Sig Glockincolt 893,940 413,700 55,305 3,785 1,366,730 4 Instructor

Zero 882,000 216,000 210,066 7,072 1,315,138 5 Iraq

Vet 8888 864,000 n/a 1,638,068 26,100 2,528,168 6 Hickok45 593,000 188,000 2,939,606 57,200 3,777,806 7 Dakota

Meyer 593,000 128,000 12,000 88,200 821,200 8 Jerry

Miculek 581,000 77,700 737,335 n/a 1,396,035 9 Tac

Tissy 547,000 41,000 10,811 2,091 600,902 10 Colion

Noir 474,000 334,000 600,785 90,600 1,499,385 11 Janna

Reeves – MissBattleBorn 459,000 73,000 24,190 971 557,161 12 Michelle

Viscussi 398,000 78,400 7,108 9,400 492,908 13 Military

Arms Channel 374,000 183,000 649,089 27,000 1,233,089 14 Tony

Sentmanat Real World Tactical 332,000 783,000 56,870 n/a 1,171,870 15 Dene

Adams 326,000 17,500 2,032 1,160 346,692 16 The

Gun Collective 301,000 56,500 106,836 1,079 465,415 17 Demolition

Ranch 277,000 483,000 4,428,828 74,500 5,263,328 18 Tim

Kennedy Sheepdog Response 273,000 320,000 3,525 171,000 767,525 19 Larry

Vickers 230,000 122,000 511,537 18,100 881,637 20 Chris

Costa 214,000 110,000 n/a 5,253 329,253 21 The

Man Spot 212,000 378,000 40,480 2,554 633,034 22 The

Firearm Blog 207,000 25,900 384,077 60,700 677,677 23 Craig

Sawman Sawyer 168,000 28,900 23,000 43,300 263,200 24 Polenar

Tactical 151,000 33,700 286,552 2,476 473,728 25 Travis

Haley 151,000 159,000 155,983 5,158 471,141 26 James

Yeager 144,000 41,400 17,000 5,938 208,338 27 Taran

Butler 141,000 167,000 39,083 2,803 349,886 28 Julie

Golob 135,000 29,900 17,885 27,800 210,585 29 Jaqcueline

Carrizosa brojaq 124,800 128,000 3,400 4,935 261,135 30 Mrgunsngear 115,000 50,900 208,299 3,483 377,682 31 Bigshoooterist

Military T&E 87,000 934 59,702 n/a 147,636 32 Gun Jesus – Forgotten Weapons 78,000 11,900 621,698 5,604 717,202 33 Lucas

Botkin Trexarms 78,000 217,000 118,838 1,328 415,166 34 Cheyenne

Dalton 69,000 67,500 1,300 133 137,933 35 True

Exoduos – Baret/Parker Fawbush 64,000 317,000 28,599 n/a 409,599 36 Lena

Miculek 63,000 68,000 n/a 560 131,560 37 Andrew

GY6 Vids 59,000 49,900 653,875 8,605 771,380 38 22plinkster 58,000 56,200 437,000 13,200 564,400 39 Charissa

Littlejohn 49,000 333,000 828 5,159 387,987 40 Aaron

Cowan Sage Dynamics 40,000 90,200 37,000 1,657 168,857

Top 40 Most Influential Gun Industry Influencers on Instagram Today

Rank Influencer Facebook Instagram Youtube Twitter Total 1 Tony Sentmanat Real World Tactical 332,000 783,000 56,870 n/a 1,171,870 2 Mat

Best 1,526,511 505,000 733,625 26,100 2,791,236 3 Demolition

Ranch 277,000 483,000 4,428,828 74,500 5,263,328 4 Tactical

Shit TJ Kirgin aka Sig Glockincolt 893,940 413,700 55,305 3,785 1,366,730 5 The

Man Spot 212,000 378,000 40,480 2,554 633,034 6 Colion

Noir 474,000 334,000 600,785 90,600 1,499,385 7 Charissa

Littlejohn 49,000 333,000 828 5,159 387,987 8 Tim

Kennedy Sheepdog Response 273,000 320,000 3,525 171,000 767,525 9 True

Exoduos – Baret/Parker Fawbush 64,000 317,000 28,599 n/a 409,599 10 Real

Dirty Harry n/a 296,000 n/a n/a 296,000 11 Lucas Botkin Trexarms 78,000 217,000 118,838 1,328 415,166 12 Instructor

Zero 882,000 216,000 210,066 7,072 1,315,138 13 Hickok45 593,000 188,000 2,939,606 57,200 3,777,806 14 Military

Arms Channel 374,000 183,000 649,089 27,000 1,233,089 15 Taran

Butler 141,000 167,000 39,083 2,803 349,886 16 Mike

G SOF Survivor n/a 161,000 n/a n/a 161,000 18 Travis

Haley 151,000 159,000 155,983 5,158 471,141 17 Dom

Rasso 11,709 158,800 13,609 2,148 186,266 19 Funker

Tactical /530 2,464,000 157,900 2,291,812 16,357 4,930,069 20 The

Gatman n/a 155,000 n/a 71 155,071 21 dakota

Meyer 593,000 128,000 12,000 88,200 821,200 22 Jaqcueline

Carrizosa brojaq 124,800 128,000 3,400 4,935 261,135 23 Lidport n/a 127,000 n/a 989 127,989 24 Larry

Vickers 230,000 122,000 511,537 18,100 881,637 25 Mike

Knockoutlights 28,000 122,000 n/a n/a 150,000 26 Drew

Hopkins n/a 120,000 n/a n/a 120,000 27 Bulletslinger 4,800 117,000 n/a n/a 121,800 28 Sergeant

& Brad n/a 116,000 n/a n/a 116,000 29 Pat

Macnamara TMACS inc 23,000 111,000 28,069 1,302 163,371 30 Chris

Costa 214,000 110,000 n/a 5,253 329,253 31 Kawa

Mawalayee 2Alpha2quit 1,100 107,000 1,200 n/a 109,300 32 Brian

Compton The BC Experience & Strength Punishes 105,200 105,200 33 Kristie

O Miss_kristie_o n/a 91,000 n/a n/a 91,000 34 Aaron

Cowan Sage Dynamics 40,000 90,200 37,000 1,657 168,857 35 John

Napolitano 594 84,000 20 n/a 84,614 36 Michelle

Viscussi 398,000 78,400 7,108 9,400 492,908 37 Jerry

Miculek 581,000 77,700 737,335 n/a 1,396,035 38 Janna

Reeves – MissBattleBorn 459,000 73,000 24,190 971 557,161 39 Lena

Miculek 63,000 68,000 n/a 560 131,560 40 Cheyenne

Dalton 69,000 67,500 1,300 133 137,933 41 Brandon

Nine Banger n/a 66,100 n/a n/a 66,100

Top 40 Most Influential Gun Industry Influencers on Youtube Today

Rank Influencer Facebook Instagram Youtube Twitter Total 1 Demolition Ranch 277,000 483,000 4,428,828 74,500 5,263,328 2 Hickok45 593,000 188,000 2,939,606 57,200 3,777,806 3 Funker

Tactical /530 2,464,000 157,900 2,291,812 16,357 4,930,069 4 Iraq

Vet 8888 864,000 n/a 1,638,068 26,100 2,528,168 5 Jerry

Miculek 581,000 77,700 737,335 n/a 1,396,035 6 Nutnfancy 21,000 5,487 734,235 35,800 796,522 7 Mat

Best 1,526,511 505,000 733,625 26,100 2,791,236 8 Andrew

GY6 Vids 59,000 49,900 653,875 8,605 771,380 9 Military

Arms Channel 374,000 183,000 649,089 27,000 1,233,089 10 Gun

Jesus – Forgotten Weapons 78,000 11,900 621,698 5,604 717,202 11 Colion Noir 474,000 334,000 600,785 90,600 1,499,385 12 Larry

Vickers 230,000 122,000 511,537 18,100 881,637 13 22plinkster 58,000 56,200 437,000 13,200 564,400 14 The

Firearm Blog 207,000 25,900 384,077 60,700 677,677 15 Polenar

Tactical 151,000 33,700 286,552 2,476 473,728 16 Yankee

Marshall 22,000 32,300 253,776 4,063 312,139 18 Instructor

Zero 882,000 216,000 210,066 7,072 1,315,138 17 Mrgunsngear 115,000 50,900 208,299 3,483 377,682 19 Travis

Haley 151,000 159,000 155,983 5,158 471,141 20 Garand

Thumb 15,000 49,400 138,415 625 203,440 21 Tactical

Rifleman 1,200 5,525 126,373 2,994 136,092 22 Lucas

Botkin Trexarms 78,000 217,000 118,838 1,328 415,166 23 The

Gun Collective 301,000 56,500 106,836 1,079 465,415 24 Reid

Henrichs of Valor Ridge 27,000 n/a 94,671 203 121,874 25 Bigshoooterist

Military T&E 87,000 934 59,702 n/a 147,636 26 Tony

Sentmanat Real World Tactical 332,000 783,000 56,870 n/a 1,171,870 27 Tactical

Shit TJ Kirgin aka Sig Glockincolt 893,940 413,700 55,305 3,785 1,366,730 28 The

Man Spot 212,000 378,000 40,480 2,554 633,034 29 Taran

Butler 141,000 167,000 39,083 2,803 349,886 30 Aaron

Cowan Sage Dynamics 40,000 90,200 37,000 1,657 168,857 31 True

Exoduos – Baret/Parker Fawbush 64,000 317,000 28,599 n/a 409,599 32 Pat

Macnamara TMACS inc 23,000 111,000 28,069 1,302 163,371 33 Janna

Reeves – MissBattleBorn 459,000 73,000 24,190 971 557,161 34 Craig

Sawman Sawyer 168,000 28,900 23,000 43,300 263,200 35 Julie

Golob 135,000 29,900 17,885 27,800 210,585 36 James

Yeager 144,000 41,400 17,000 5,938 208,338 37 Dom

Rasso 11,709 158,800 13,609 2,148 186,266 38 Ben

Mookie 12,576 18,100 12,288 586 43,550 39 dakota

Meyer 593,000 128,000 12,000 88,200 821,200 40 Tac

Tissy 547,000 41,000 10,811 2,091 600,902

Top 40 Most Influential Gun Industry Influencers on Twitter Today