Starting in the 1990s several different types of journals could be found on the Internet. But not till we reached the very end of the 1900s was the word blog introduced into our life. It was first used in 1999 on peterme.com — in a joking manner he broke up the word weblog into “we blog”. Now 10 years latter we have over 100 million blogs.

In this interesting video with Seth Godin and Tom Peters they discuss the benefits of blogging. How it has become a micro publishing platform. How it forces us to become part the discussion that is out there. “It’s the best marketing tool that he has ever had… and it’s free.” said Tom Peters

Guy Kawasaki said earlier this year that he thinks Twitter is the best marketing tool ever. “You get to them free, fast, and often. Can you get that from a Super Bowl ad?” Some will find their blog or twitter the best tool for marketing. For others they may not work so well. The key is to find that customer.

It could be through word-of-mouth, good product reviews, facebook, but if you depend on your blog to bring traffic, you need to be consistent with some good content.