Article content

It turns out that the price Elon Musk came up with to take Tesla Inc. private really was about weed, and that the embattled chief executive officer tweeted the figure to impress his girlfriend, the musician Grimes.

The U.S. Securities and Exchange Commission made the connection clear at a Thursday press conference after announcing that it had sued Musk for falsely asserting that he had secured funding to take the company private at $420 a share.

We apologize, but this video has failed to load.

tap here to see other videos from our team. Try refreshing your browser, or Elon Musk wanted to impress his girlfriend Grimes with $420 share price: SEC Back to video

“While leading Tesla’s investors to believe he had a firm offer in hand, we allege that Musk had arrived at the price of $420 by assuming 20 per cent premium over Tesla’s then existing share price then rounding up to $420 because of the significance of that number in marijuana culture and his belief that his girlfriend would be amused by it,” Steven Peikin, co-director of the SEC’s enforcement division said.

Photo by oe Rogan Experience/YouTube

A code term for consuming cannabis, “420” is even something of a holiday with many marijuana users celebrating April 20 as “4/20 Day.”

Without disputing the reference to cannabis, Musk was quick to criticize the SEC’s decision to bring an enforcement action.

“This unjustified action by the SEC leaves me deeply saddened and disappointed,” Musk said in an emailed statement. “I have always taken action in the best interests of truth, transparency and investors. Integrity is the most important value in my life and the facts will show I never compromised this in any way.”