Overview:

Realm of the Mad God is a web-based f2p MMO with a penchant for breaking rules. It's a MMO bullet-hell-shooter... in Flash. It is based on open source art. It features permadeath (the ultimate in retention challenges)! And it just so happens to be surprisingly popular and very profitable. This lecture will review some of the unusual design and business choices we made and explore which worked, which didn't, and why. Financial and other data will be shared (and not just the stuff that makes us look good).