But I digress, because this is all about the Retro iPhone 7 Plus.

The Retro iPhone 7 Plus starts its life as a regular unlocked 256 GB black iPhone 7 Plus, which costs $969. Colorware adds its Retro paint job on top for an additional $930, for a total of $1,899. The first 25 of the Retro iPhones will come with a "number of authenticity" for a boost of exclusivity.

Note the "1 of 25" toward the bottom.