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Global Brands Group (GBG) a clothing brand management company that owns and licenses over a dozen different brands has made a beautiful and compassionate decision to end their use of fur in their products.

Based out of Hong Kong the management company owns Calvin Klein, Aquatalia, Kenneth Cole, Ellen Tracy, Juicy Couture, Frye, Spyder, Tahari, Jones New York, Sean John, Goats, Dakine, Katy Perry, Karen Millen, Taryn Rose, and AllSaints.

With PETA (People for the Ethical Treatment of Animals) having just retired their decades-long “I’d rather go naked than wear fur” campaign is flying high on this news as they applauded this company for “its compassionate and business-savvy decision to ban fur”.

Peta director Elisa Allen said that GBG’s decision shows that “the future of fashion is vegan.”

“PETA urges all retailers to meet the rising demand for luxurious, cruelty-free alternatives or be left in the dust by ethical shoppers, who simply don’t want animals to be abused and killed for coats, collars, or cuffs,” she added in a press release.

GBG has also previously banned using ostrich skin and feathers in 2016 and ditched angora wool in 2017.

Global Brands Group has joined numerous other fashion labels that have gone fur-free in recent years including Gucci, Burberry, Karl Lagerfeld Brand, Prada, and Chanel.

Last year following his death, the Karl Lagerfeld fashion label finally bowed down to the intense pressure from PETA to announce that it would not use fur in their future designs.

At the time, the animal group’s director Allen said in a statement:

“Ethical shoppers simply don’t want animals to be abused and killed for coats, collars, or cuffs, and these fur bans are proof that the fashion industry is changing to meet the rising demand for luxurious, animal-friendly alternatives.”

By the end of this year (2020) Macy’s the largest department store in the United States with over 900 stores in more than 40 states has put out a statement saying they will stop selling all fur items at both their department stores and outlets by the end of the year.

That commitment by Macy’s Inc. is aisles going to apply to their Macy’s Backstage and Bloomingdale’s The Outlets stores by the end of this year as well.

Fur is truly dead in this new decade as the overwhelming majority of fashion labels, celebrities, fashion icons and even members of the royal family have removed fur from their wardrobes.

Even Queen Elizabeth the second at 93 years old has become the very first member of the royal family to publicly denounce fur.

The monarch person adviser and dresser of 25 years Angela Kelly said that the Queen was done with using the traditional fur garments and would only be using faux fur from here on out.

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