TASMAC planning to extend the facility to all district headquarters

Inspired by the success of elite liquor outlets and exclusive beer shops in Chennai, the Tamil Nadu State Marketing Corporation (TASMAC) is planning to extend the same to all district headquarters in the first phase and to semi-urban areas and taluk headquarters later.

Sources in the TASMAC say the elite Indian Made Foreign Liquor (IMFL) outlets have registered record sales in Chennai. These air-conditioned outlets sell only liquor and have no bar facility. The location of these outlets, their ambience and facility for swiping cards have made them customer friendly. Even women visit these shops.

The exclusive beer outlet opened recently in Nungambakkam has been witnessing a roaring business every day. It sells four imported brands of beer and 30 fast moving brands of Indian beer, the sources say. Enthused by the patronage, the TASMAC has asked all district managers to identity locations for opening such outlets in every district headquarters in the first phase.

To begin with, beer shops and elite outlets are being opened over the next few days in Injambakkam and Kovalam in Chennai and another one at a mall in Coimbatore.

TASMAC is also toying with the idea of going in for automatic beer vending machines shortly. Proposal for permitting restaurants to have Rest-O-Bars to serve beer and wine have also been cleared.

Restaurants with separate dining space can obtain licence for serving beer and wine to their customers.