I started to notice some similarities: I opened Instagram, tapped to have a look at the shirts on the ad and this would boost Instagram algorithm to keep on showing me more patterned shirts.

The more shirts I looked, the more ads I received… Until I started to notice the same shirts in many different shops 🧐

So I decided to catalogue all the shops' urls and read the "about us" to see if there was any story behind the brand or an address…