Let’s find out what comprises of the multi-channel marketing success.

Multi-Channel Marketing Process is a way of communicating via different online and offline channels. It runs through a marketing automation tool that converges calling, sending emails, social networking, web, and mobile into a single yet most effective marketing tactic.

Transcript:

Calling

The calling channel pipes in live conversations between you and your target customer.

92% of all customer interactions happen over the phone

80% of sales require 5 follow-up calls after the meeting; 44% of sales reps give up after 1 follow-up

It takes an average of 8 cold call attempts to reach a prospect

Related: Multi-Channel Marketing: A Fresher Way of Reaching IT Decision Makers

Email

The email is the most exhausted among other marketing channels. Most marketers now have the automation tools to send custom emails in a scheduled manner so it’s easier and even more convenient.

65% B2B marketers planning to increase email spending (eMarketer)

Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. (Lenskold and Pedowitz Groups)

Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. (Epsilon Email Institute)

See the full transcript of the infographic. Continue reading...