With over 1,600 altcoins and counting, it’s difficult to know which altcoin projects are worth watching. The vast majority of these altcoins will fade into nothingness as the hype cools, but not all. Some will carve out a foothold in the decentralized future and remain relevant through chaotic swings in the market. Here are two altcoins that could be capable of such a feat, and are worth keeping an eye on in 2018.

Revolutionizing Advertising with BAT

The Basic Attention Token (BAT) is a project you’ll definitely want to pay attention to – literally. BATs reduce friction between digital advertisers and internet users by acting as a medium of exchange. Users get paid for their attention to advertisements in the form of BAT tokens. Instead of opting out of online ads with ad-blocking software, users opt in to see ads. This provides a pool of highly engaged eyeballs ready to boost advertising ROI. Alternatively, users can pay a small fee to opt out of advertisements altogether.

All of this happens in their custom-built Brave browser, currently available on Windows, MacOS, Linux, Android and iOS. The benefits of a purpose-built browser go beyond increased efficiency between users and advertisers. It also provides powerful privacy features that allow users to protect their data from third parties. It blocks tracking software and traditional advertising plugins that dramatically slow the browsing experience and devour bandwidth.

BAT is an ambitious project in an increasingly crowded field. Luckily, the talent behind BAT is stacked with domain expertise. The team is led by Brendan Eich, the creator of JavaScript and the Mozilla Project. Javascript just happens to be one of the most ubiquitous programming languages in the world. It powers 95% of all websites, so chances are you’re interacting with his creation as you read this article. BAT currently trades at $0.225 with a market cap of $225 million USD and a circulating supply of 1,000,000,000.

Betting on the Blockchain with UKG

UnikoinGold (UKG) is an Ethereum-based token created by Unikrn Inc. out of Las Vegas. They offer an esports betting platform using either fiat or their custom UKG token. Currently, they only offer real-money bets in the UK and Australia. However, they recently received a major boost regarding their U.S. operations when the Supreme Court paved the way for legal sports betting.

The ruling made headlines because Americans love sports, and they really love gambling. According to the American Gaming Association, the U.S. casino industry is worth approximately $240 billion USD. Combine an appetite of that size with the explosive growth of esports and you have a potent combination.

Market size and legality aside, Unikrn has the backing of billionaire investor Mark Cuban and actor Ashton Kutcher. This altcoin appears to have the right team with proper backers and is certainly in the right place at the right time. UKG currently trades at $0.103 with a market cap of $14.6 million USD and a circulating supply of 141,272,371.

It’s impossible to know what the future holds for BAT and UKG, but both offer compelling solutions backed by the right people. As the cryptocurrency market matures, both of these ventures have the potential to make it in the long run. Interested in learning more on how to trade these coins? Learn more about the #1 crypto trading room, Bulls on Crypto Street.

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