This morning I received a pleasant surprise email from the folks at Junta42 with congratulations to Brian Solis, Brian Clark, David Meerman Scott, Jay Baer and TopRank’s Online Marketing Blog on making the top of the first Junta42 Top Content Marketing Blogs list in 2011. It is more than a little humbling to be included amongst such talented and respected industry veterans.

Joe Pulizzi runs Junta42 and is the first person (that I know of) to really popularize the notion of “content marketing”. In that regard Joe and his team really walk the talk: He also runs the Content Marketing Institute, Chief Content Officer magazine and the upcoming Content Marketing World conference. The blogs and writers that make the Junta42 list also “walk the talk” with content marketing and serve as a great example for those that want to better understand how content fits within the marketing mix.

The Junta42 list has been published since 2007 and the top 42 scores (thanks to Janet Robbins) are calculated from a pool of over 400 blogs using a combination of:

1) Relevance to Content Marketing

2) How much the blog adds to the Content Marketing conversation

3) Google Page Rank

4) blog consistency

5) previous ranking

Thanks to a great blogging team, TopRank’s Online Marketing Blog has made the number one spot on this list 3 times. This is the 10th edition of the Junta42 list and 2011 marks the 10 year anniversary for my agency, TopRank Online Marketing.

If you look at our tag cloud (the tab in the right column), it’s easy to see why we are included in this list, since we’ve been focused on content creation, optimization and promotion for quite a while. In fact, before Joe started promoting the idea of “content marketing” I used to say we focused on “editorial marketing” when explaining TopRank since our Online Marketing consulting practice emphasizes earned and owned media vs. advertising.

Here’s the full list of 41 Content Marketing Blogs. Congratulations to all and more so, thank you for your contributions.

1 TopRank’s Online Marketing Blog

2 PR 2.0 (Brian Solis)

3 Web Ink Now

4 Convince and Convert

5 Copyblogger

6 Social Media Examiner

7 Grow

8 Influential Marketing Blog

9 Inbound Internet Marketing Blog

10 Conversation Agent

11 Marketing Experiments

12 Jeff Korhan

13 Sparksheet

14 ReelSEO

15 Post Advertising

16 Conversation Marketing

17 Marketing Interactions

18 Mack Collier

19 FASTforward Blog

20 Ducttape Marketing

21 Logic+Emotion

22 B2B [email protected] Blog

23 The Search Agents

24 eMedia Vitals

25 Social Media Explorer

26 No man is an iland

27 B2B Bloggers

28 Freelance Copywriters Blog

29 Simple Marketing Blog

30 Straight Talk with Nigel Hollis

31 Digital Marketing Blog

32 Windmill Networking

33 big star content

34 Drew’s Marketing Minute

35 Campaign Monitor

36 Vertical Measures

37 Web Analytics World

38 White Paper Pundit

39 Vertical Leap

40 IdeaLaunch

41 Site Booster



This excellent collection of blogs covers a range of topics from general Internet Marketing to Social Media to Search and of course – specifically Content Marketing. Of course I’d like to continue addressing the curiosities about content and online marketing for our readers and would love your continued feedback. What content marketing topics would you like to see us cover more here on Online Marketing Blog?

If you’re hungry for more practical and in-person tips on the topic, I’ll be giving two presentations on the intersection of Content Marketing and SEO in San Diego and London:

Feb 10, 2011

SES Accelerator – San Diego

“Content Marketing Strategy”

Feb 22, 2011

SES London

“Content Marketing Optimisation”

I hope you can make one of them because I’ve added more case studies and tips. I will also be giving away a Content Marketing ebook with which can really give you a jumpstart on incorporating better SEO with your Content Planning. If you’re a SEO practitioner, it will give you practical insights into developing a content plan within traditional SEO strategies. I hope to see you there and congrats again to the blogs on the Junta42 list.