Mentioned in this article Games: Super Smash Bros.

Nickelodeon has partnered with Esports Arena for a promotional Super Smash Bros. tournament.

The event will promote the new series Rise of the TMNT complete with signage and logo integration into the broadcast.

Nickelodeon chose to use Super Smash Bros. for the promotion due to its audience’s overlap with that of the show.

Children’s television company Nickelodeon has teamed up with Esports Arena in Oakland, California for a tournament on Oct. 13 to promote its new Teenage Mutant Ninja Turtles reboot Rise of the TMNT. Dubbed the Super Smash Bros. Shell Showdown, the tournament will feature events for Super Smash Bros. for Wii U , Super Smash Bros. Melee, as well as PC-based Smash-like games Rivals of Aether and Icons: Combat Arena.

Esports Arena fighting game community project manager Stephen “Bam” Bamidele told The Esports Observer that the company has been in talks with Nickelodeon for several months looking for an opportunity to partner. According to Bamidele, Super Smash Bros. was selected because, out of the games Esports Arena presents events for, its audience aligns most closely with that of Nickelodeon.

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[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]Rise of the TMNT will serve as the event’s presenting partner.[/perfectpullquote]

Rise of the TMNT will serve as the event’s presenting partner along with Nickelodeon. Banners and signs advertising the show will be featured throughout the venue, and the show’s iconography will be integrated into the Twitch broadcast. While other games will be present at the tournament, Bamidele said that only the portion of the livestream featuring Super Smash Bros. titles will include Nickelodeon and Rise of the TMNT branding.