Why? You may be selling… and, well, selling is dead. As Americans, we’ve developed a strong immunity to selling and can smell a sales pitch from a mile away. Products today are bought, but rarely “sold.” Long gone are the days of flashing “SALE! SALE! SALE!” banners, greasy salesman, and screaming your deals from the rooftops. Nowadays, it’s all about making it simple and easy for visitors to understand and buy from us. Studies show your visitor has made up their mind about your site in 0.05 seconds , and one study found 94% of people cited poor web design for rejecting business online! That’s one hell of a first impression! When the average customer has the attention span of a ferret on their second double espresso, we simply do not have time to mess around! I can’t emphasize this enough: You may be needlessly overlooking simple, proven, principles that make it easier for your visitors to buy from you instead of the other guy. Nature follows the path of least resistance, and sadly it is too often the best option loses to the easier option. The bottom line? There’s no excuse not to apply these same principles to your small business and duke it out with the big guys! I’m Devin Holmes, and I believe the best products and services should never fail due to a poor buying experience. I’m a man on a mission to rid the world of bad web design!