The massively popular mobile game Pokémon GO, which is enjoying a successful run of $10 million dollars in daily revenue, is poised to earn as much as $1 billion in revenue by the end of the year, according to the latest projections provided by App Annie.

“So far, the game is on pace to exceed our $1 billion prediction from early July and surpass any previous mobile game yearly revenues,” Fabien-Pierre Nicolas, the Vice-President, Marketing and Communications at App Annie said.

He added:

“If console mega-hits like Call of Duty or Grand Theft Auto can achieve $500 million in a few days, mobile games like Pokémon GO can top the charts for three-plus year. Consider, for instance, the long-standing performance of Puzzle & Dragons, Clash of Clans and Candy Crush Saga.”

Last week, Pokémon GO reached the milestone of over 100 million downloads on Google Play alone within a little over a month. For downloads via iTunes, Apple said that the game broke all records with more downloads in its first week than any other app in history.

In the United States alone, the game became the most active mobile game ever with 21 million active users on its first week. July figures revealed that the average daily usage of the app on Android devices exceeded other popular apps such as Snapchat, Tinder, Twitter, Instagram, and Facebook.

Less than a month in, barely covering half its intended market, Pokémon GO has raked in more than $75 million in revenue by July 26. Less than a week later, by August 1, the figure has more than doubled with $160 million.

According to the Financial Times, Pokémon GO reached $268 million in revenue by August 12. The report only counted the US, UK and German markets.

Many believe the game has yet to hit its full potential as several huge markets, such as China, South Korea and India are still awaiting official launches. The developers have also promised more in store for its users with future updates hinting at additional characters and game features.