Drake raps on his More Life track Gyalchester:

"Virginia Black

I could go make enough money off that and not even rap

What's that? Facts?"

In 2016 Drake launched Virginia Black, a luxury whiskey that looks like a high-end champagne, along with ex-financier Brent Hocking and drinks firm Promixo Spirits. According to CEO and co-founder Brent Hocking, Virginia Black broke the record for largest first-day sales in Ontario and sold 30,000 cases globally in its first year of doing business and expected to double sales in 2017. We're not sure if they quite hit their numbers in 2017 but Hocking said they sold about 60,000 bottles in the last 15 months. Hocking is not new to this business, previously founding DeLeón Tequila and selling it to Diageo and Sean 'Diddy' Combs for an undisclosed amount in 2013.

In 2018, Drake and Hocking announced plans to take Virginia Black Whiskey public and plan on raising $30 million in their initial public offering (IPO) initially set for end of 1st quarter 2019 but now set for 3rd quarter 2019, according to their listing. The partners say the stock offering is more about raising awareness of the brand than cash. Investors must spend a minimum of $100 to participate and Drake said this is a way for him to give back to his fans and give them a chance to invest in his company and turn it into something special together.