Though “The Daily Show” is generally consumed as a once-a-day experience, the political offenses and media misdeeds it chronicles are a 24-hour phenomenon, as any glance at your Facebook or Twitter feed will tell you.

Now, as this Comedy Central news satire show prepares for its next incarnation after the departure of longtime host Jon Stewart, it plans to expand production on original content for digital platforms beyond its traditional television format.

To that end, Comedy Central announced on Thursday that it has hired Baratunde Thurston, the author (“How to Be Black”), humorist and social activist, as a supervising producer at “The Daily Show” to oversee the digital content it will create under the incoming host Trevor Noah.

Mr. Thurston, who has previously worked as director of digital for The Onion, the parody news site (and has appeared as a panelist on Comedy Central’s “The Nightly Show,” hosted by Larry Wilmore), said in an interview that he will be part of a “Daily Show” team that will help the program embrace what he wryly described as “all this media that has become highly fragmented and swipe-able and annoying in ways that Edward R. Murrow could never have imagined.”