What's more, a Live Map can be embedded on an event's website to provide updated information on traffic flow and more. Waze says that the new effort will help get attendees to and from events faster which will lead to happier fans and, in theory, more merchandise and concessions sales for the venues. Even if you're not going to the race or game, the app will let you know the areas to avoid when you're heading out on the roads close to where an event is being held.

The mapping app is launching the new initiative with 20 partners in North America, Latin America, Eastern Europe and Asia. Here in the US, that list includes the Atlanta Falcons (Georgia Dome), Washington Redskins (FedEx Field), Detroit Lions (Ford Field), Washington Nationals (Nationals Park) Atlanta Hawks (Phillips Arena) and the Rock n' Roll Marathon Series. Timing couldn't be better for Waze as a new NFL season is set to kickoff next month.