Italian Football Club AS Roma has partnered with Socios dot com to launch a blockchain-based fan token. The cryptocurrency-based token will allow fans to vote on club decisions and access exclusive merchandise.

With the help of blockchain-based fan token, the fans will vote and interact with the club through the app. The more they interact the more they earn competing for once-in-a-lifetime experiences. They will also gain access to exclusive merchandise, games, and leaderboards. Additionally, fans will be able to choose the name of a club facility, make decisions over warm-up related activities at Stadio Olimpico. The CEO of Socios, Alexandre Dreyfus, said the partnership will allow them to educate people about the use of blockchain and cryptocurrencies.

Socios uses the Chiliz platform for its tokens which operates on a side chain of Ethereum. Chiliz claims to have secured $66 million through a private placement including Binance, OK Blockchain Capital and FBG Capital.

Recently, Miami Dolphins, the American football team has declared the Litecoin (LTC) as their official cryptocurrency. In another instance, the Cleveland Cavaliers, the pro basketball team from Ohio and its esports club Cavs Legion GC collaborated with the crypto firm UnitedCoin.