Milk Music was Samsung's Pandora-like entry into the streaming music world, launching in 2014 as an oddly-timed but well-designed platform exclusive to the company's devices. But they shut down its streaming video service last September a year after it went live and slowly scuttled the brand thereafter, like quietly renaming its Milk VR app to "Samsung VR" back in June. As Variety noted, the core Music service was likely doomed once bulk layoffs in July saw many of Samsung's Media Services Center of America executives axed. To fill the void, the company noted in a statement that it will instead invest in a partner model integrating existing services into its device lineup.