ASAP Rocky has become a force to be reckoned with, not only in the world of rap but within the fashion industry too, another avenue he holds close to his heart. Rocky has always been outspoken about his clothing choices on wax, in interviews, and beyond, and the fashion tastemakers are obviously taking notice.

Dior Homme has tapped the pretty motherfucker for their new Fall campaign, for which several images were unveiled today. WDD spoke with Rocky about his new affiliation with Dior, and Rocky had this to say about it: "I mean, it’s dope when you can mix it. It’s all about taking two worlds like streetwear and high-end and kind of mashing them together. But when it comes to Dior, it’s just prestige and elegance in my opinion. It’s almost like Coco Chanel was for the lady."

Dior Homme's creative director, Kris Van Assche, spoke on the decision to include Rocky in their campaign as well, saying,"I really like his personal style and taste. He’s a real fashion lover. He feels like fashion really influences his own work, and he has strong opinions on that."

Take a look at some photos from the new Dior Homme campaign in the gallery above.