Lacoste’s First Collaboration with Tyler, the Creator

Somewhere between streetwear and high fashion. Writer Ayesha Habib

Hip-hop–endorsed street fashion meets classic French tennis-court style in Lacoste’s first collaboration with Golf le Fleur, a subset of Tyler, the Creator’s clothing line Golf Wang. The 28-year-old multi-disciplinary artist and designer has been making waves in the hip-hop industry since the mid 2000s and more recently has taken to infusing aspects of his oddball personality into fashion and retail.

Golf le Fleur’s collaboration with Lacoste is the latest manifestation of Tyler’s creativity; each of the Lacoste x Golf le Fleur pieces is a unique testament to his affinity for colour. The collection features 16 unisex garments—short-sleeved polo shirts, sweatshirts, jogging sets, shorts, varsity jackets, and bucket hats—all in pastel-toned colour-block designs evocative of ’80s-era tennis colours. On select styles, the embroidered Lacoste crocodile bites down on a poppy, an emblem of Golf le Fleur. Dreamily nostalgic yet cuttingly modern, the collection tiptoes the line between streetwear and high fashion.

Lacoste x Golf le Fleur will be released on July 17, 2019, in Lacoste stores worldwide and online.

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