Posted By: Adrian Garcia | Feb 22, 2013 at 12:01 am EST

Amazon served up a new gay twist in their latest Kindle Paperwhite Tv spot. The ad, entitled “Husbands,” features a woman and man bonding over their e-readers. The man struggles to read his iPad in the bright sun and becomes envious of the woman’s ability to read her Kindle without any problems. Unlike previous ads, the spot ends with a surprise twist. (Watch the ad below to see how the ad ends.) Amazon’s CEO Jeff Bezos contributed over $2.5 million to help support the Washington same-sex marriage referendum, which did successfully pass in November.

Watch the ad below

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