Oh, Mitt, you're screwed now, buddy. And no amount of aspirin between your knees can protect you from this:



[A] significant percentage of female voters are concerned with social issues such as abortion and equality -- issues not mentioned by men, and issues that play to Obama's strengths.

According to Gallup:That's why women trust President Barack Obama more than Mitt Romney on these issues. Romney and his wife and all his surrogates keep saying women don't care about reproductive rights or abortion or birth control. Why, just today:







@frankrichny via web Mitt surrogate Kerry Healey just told Andrea Mitchell that contraception access is a "hypothetical" and "peripheral" issue for women

But, as per usual, when it comes to what the ladies care about, Romney is just plain wrong.

And here's a little Gallup tip to the president in the final weeks of the campaign:



The size of the gender gap and its consequence to the 2012 election may rest in part on the Obama campaign's ability to emphasize these issues as especially critical to the female electorate.

Women do care about these issues. A lot. And the best way to ensure that they vote for the president is for him to keep hammering away the differences between his policies and Mitt Romney's. Because it matters. And it's going to make all the difference on Election Day.