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Mitchell said he did not endorse the video on his Twitter account, arguing that he merely passed it along to fellow users. B’nai Brith described his Twitter activity as “bizarre postings and outlandish conspiracy theories, comparisons of police officers to the Ku Klux Klan and hateful videos denying the Holocaust.”

This is not the first time he has run afoul of the CFL’s social media rules. Mitchell earned another undisclosed fine three years ago for posting a message that included derogatory terminology for people of Chinese descent.

“As an all-star and role model for Canadian youth,” Mostyn said in the release, “Mr. Mitchell should not be sending out divisive and hateful tweets under the banner of the Montreal Alouettes organization.”

Eta Yudin, who works with The Centre for Israel and Jewish Affairs in Montreal, said she spoke with Alouettes general manager Jim Popp about the issue.

“We were extremely pleased to see their reaction in denouncing the offensive tweets and in taking the situation seriously,” she said. “In our discussion, he mentioned it’s not over — they’re going to continue to try to understand what happened.”

Mitchell changed his profile picture on Twitter on Thursday, removing a photo featuring him in his new Montreal uniform. He replaced it with a photo of him looking down into a camera, wearing what appears to be a Grey Cup ring.

He continued posting through the afternoon. At one point, he wrote, “I know the TRUTH Shall Free Me…Anti-Semitism doesn’t, hasn’t & NEVER Will LIVE Here.” A little while later, he posted a link to Forbes magazine’s website, to a story under the headline “Israel Forcibly Injected African Immigrants with Birth Control, Report Claims.”

And as of 6:30 p.m. ET, the offending messages regarding the Holocaust were still tied to his account. Because of that, Mostyn told National Post: “This episode still hasn’t been properly addressed.”

“In light of the fact that Mitchell is continuing to violate the league’s policy by leaving the videos on his account, and justifying them to outraged Twitter users throughout the day,” he said, “one has to question the sincerity of both organizations in addressing this serious issue.”