1 Norwich In Norwich a staggering 77% of people say they love their job. ‘Norwich is one of few UK cities that still retains a strong local identity and with that a strong sense of community – people walk down the street and say hello to each other, baristas remember your coffee order, you get to know all about interesting local projects,’ says Norwich-based journalist Lauren Razavi. ‘This strong sense of self is definitely part of why Norwich has been ranked as the UK’s best city to work in. It’s also much more affordable, friendly and picturesque than say London or Manchester.’

Photograph: Alamy