Turner Sports has announced that Arby's, Credit Karma and Buffalo Wild Wings will be the first three brands to support its upcoming televised Counter-Strike: Global Offensive league, ELEAGUE.

The sponsorship deals mark each brand's first foray into esports. Each deal includes exclusive rights in each brand's category for the first two seasons of ELEAGUE, and includes on-air and digital spots, product placement and sponsor integration. Turner plans to announce additional sponsorships in other categories in the near future.

According to Sports Business Daily's John Ourand, each two-year deal is worth approximately $2-million annually.

“The response from the marketplace has really been incredible," Turner Sports senior VP ad sales Seth Ladetsky told Ourand. "Everyone sees this as the next big thing."

Arby's chief marketing officer Rob Lynch said in Turner's press release that the brand has "learned through connecting with our guests in social media that gaming resonates with them."

"We’re looking to foster a deeper connection in the eSports community by creating content for ELEAGUE geared specifically for the diehard fans tuning in,” Lynch said.

ELEAGUE, which Turner is producing in partnership with WME-IMG, will feature 24 teams competing for a $1.2-million prize pool, split across two 10-week seasons, beginning in the summer this year. The first season will run from May 24 to July 30. The games will air online Tuesday-Thursday from 12-7 p.m. ET, concluding each week with a three-hour televised showcase on TBS on Fridays at 10 p.m. ET.

Will Alcopra is a news editor for theScore esports. He's on the fence about buying Stellaris right now. Follow him on Twitter and let him know what you think.