Luxury Collection's Lori Lane, Senior Vice President of Berkshire Hathaway HomeServices Georgia Properties, was honored as a "2019 Woman in Power" by Modern Luxury's ATLANTAN.

ATLANTA, GA / ACCESSWIRE / February 24, 2020 / Berkshire Hathaway HomeServices Georgia Properties' Senior Vice President, Lori Lane, leads award-winning Luxury Collection to over $1.3 billion in sales volume in just four years. Through innovative initiatives and hands-on leadership, Lane continues to raise the bar for her staff and associates, resulting in unprecedented success in the Atlanta luxury market.

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"What our Luxury Collection has accomplished is a huge reflection of the dedication and leadership of Lori," said Dan Forsman, president and CEO Berkshire Hathaway HomeServices Georgia Properties. "She is a visionary and brings a growth mindset to every project she works on. She continues to inspire her team by constantly modeling effective and creative leadership."

Lori's creative vision and leadership have led to many Luxury Collection initiatives. One of these initiatives is the creation of "THE LUX LANE," an exclusive Luxury Collection video series. All videos are produced in-house and feature Senior Vice President Lori Lane, who discusses the latest news and happenings inside Luxury Collection. One of the ways Lori sets herself apart as a leader is by the mentorship of her growing staff. Despite a demanding schedule, she carves out weekly time to develop and challenge the ideas presented by her team, continually looking for new ways to evolve and improve. Luxury Collection Video Series: https://luxuryredefined.com/the-lux-lane.html

"Lori is someone who not only motivates you but challenges you to be better," said Michelle Sanchez, Luxury Collection's lead Creative/Social Media Director. "She can see the potential in an individual and draw upon their talents, shaping them to be the best that they can. I am thankful to have the opportunity to learn from Lori and am grateful that she has played such a huge part in my professional development."

The division has produced multiple marketing campaigns that further highlight the brand's image and tell the story of luxury living. Their avant-garde approach incorporates the use of iconic fashion to evoke an emotional response. These campaigns and initiatives, combined with Lori's leadership, have resulted in an impressive assortment of awards won by Luxury Collection. These awards include Best Print Marketing Campaign from Who's Who in Luxury Real Estate, Best of Atlanta Reader's Choice and Best Metro Atlanta REALTORS® from Modern Luxury's ATLANTAN, Best Social Media Campaign and Best Marketing Campaign from Modern Luxury's INTERIORS. Luxury Collection also took home the coveted MAX Award, representing marketing excellence, and Luxury Collection is the first-ever real estate group ever to win this award, edging out Arby's, Coca-Cola, and other Fortune 500 companies. In addition to all the awards Luxury Collection has won, Lori Lane was honored as a "2019 Woman in Power" by Modern Luxury's ATLANTAN.

"I am fortunate to work with the most talented group of people in the industry and am humbled by the trust and confidence they place in me. They encourage me to bring the best version of myself every day," said Lori Lane. "Luxury Collection continues to emerge in the luxury market, and these awards are affirming what we at Berkshire Hathaway already believe. We truly are redefining luxury real estate in Metro Atlanta."

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