'Instagram used more than Snapchat' by US teens Published duration 23 October 2018

image copyright Getty Images/Snap/Facebook image caption This is the first time Piper Jaffray's survey has placed Instagram ahead of Snapchat in recent years

Instagram has overtaken Snapchat as the most used social media app among US teens, according to a study.

The report indicates that 85% of participants used Instagram at least once a month compared with an equivalent figure of 84% for Snapchat.

But rankings were reversed when the teens were asked which they preferred.

Snapchat was picked as the "favourite social platform" by 46% of those questioned, while Instagram was chosen by 32%.

That figure may offer some reassurance to Evan Spiegel and other chiefs at parent firm Snap that their efforts to address a backlash against an unpopular redesign are working.

But it is the engagement figure that has dominated headlines, and threatens to feed a narrative that Snapchat is on the decline.

In August, Snap reported that for the first time the number of people using its service on a daily basis had dropped

And on 11 October, its shares hit an all-time-low after one analyst claimed the firm was "running out of money".

image copyright Snap image caption Snapchat's latest features include the ability to carry out Amazon searches by pointing a phone's camera at nearby objects

By contrast, Instagram is flush with cash thanks to its popularity with marketers.

"Instagram continues to show dominance in selling, as teens overwhelmingly prefer brands contact them on Instagram versus other channels," said Piper Jaffray in its report.

Here today, gone tomorrow

In particular, the Facebook-owned Instagram's addition of Stories - which was launched in August 2016 - has fuelled its popularity among teenagers.

The self-destructing videos and photos - which remain live for just 24 hours - were only introduced after a similar feature had already been popularised by Snapchat.

image copyright Instagram image caption Instagram added its Stories slideshows in 2016

"Instagram will add just more than 12 million new users [in the US] this year, which is more than double any other social network," commented Rimma Kats from the consultancy eMarketer in a report earlier this week

"And while Facebook, Snapchat and Instagram all have a 'Stories' feature, it's Instagram Stories that will be especially successful in capturing new sign-ups."

Of the 750 US teens it questioned in April, 72% said they used Instagram compared with 69% who said they used Snapchat.

Its latest figures for both age groups suggest Snapchat still has a slight edge over Instagram when it comes to usage, but the watchdog is due to update its figures for the younger demographic in about a month's time.