VR technology is becoming more popular by the day within a vast amount of industries, but, the travel and tourism industry has been flying ahead with various campaigns. Most recently, Etihad Airways announced they will showcase a trailer for a fully immersive VR film staring Nicole Kidman, which allows viewers to experience their Airbus A380.





Fáilte Ireland's Daragh Anglim is on the speaker line-up for the London part of Virtual Reality for Global Brands 2016 conference. He brings with him case studies in using VR technology within the travel and tourism industry as Fáilte Ireland have used virtual reality to take visitors on tours of some of the emerald isle's most beautiful, scenic spots.

Get ahead of the competition by learning from the early adopter brands that have executed VR and AR campaigns at Virtual Reality for Global Brands 2016 which takes place in both, New York City (29 June) and London (30 June).