Fox has aired its first promotion for its new streaming service, “Fox Nation,” on Fox programming, rather than on Fox News Channel.

During Thursday night football, Fox aired a commercial featuring conservative commentator Tomi Lahren advertising the subscription service.

“This is our time, and this is going to be our place,” Lahren says in the commercial.

The service will feature new specials and documentaries and will not require a cable subscription to view.

It would not overlap with Fox News’s 24-hour cable broadcast — not even reruns — because of the channel’s contractual agreements with cable operators. Instead, the network is planning to develop hours of new daily programming with a partly fresh slate of hosts and commentators.

“Fox Nation is designed to appeal to the Fox superfan,” John Finley, who oversees program development and production for Fox News, told The New York Times. “These are the folks who watch Fox News every night for hours at a time, the dedicated audience that really wants more of what we have to offer.”

Fox News viewers “value our product so much, they go to hotels and if they can’t have Fox, they send us emails. They go on cruises, and if they can’t have Fox, they send us emails,” he added. “This is a way for us to meet that demand.”

Watch above, via Fox.

[image via screengrab]

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