It's not as cool as Chipzilla's other augmented reality project , but at least this one exists out in the real world. Present at branded storefronts, the camera-based AR tech uses image recognition on Lego boxes to superimpose their brick-ladden contents in fully animated form. New at IDF was the second generation of the already existing product, which despite being functionally identical to its predecessor, has now been miniaturized thanks to second generation Core processors. Ready to see it in action? Peep the gallery below and the video after the break.Myriam Joire contributed to this report.