Each city in the world has a variety of radio stations blurting out their own unique brand of sound.

As a listener, we tend to move between these radio stations depending on our mood, interest and other personal needs or community objectives.

The common factor with all these radio stations is communication and the desire to be heard or listened to by an individual.

So why is it that most businesses communicate to their employees using the same repetitive “radio station” which after a while most listeners tune out from, or decide to turn off? Why don’t they mix it up and provide a variety of “radio frequencies” that suit the various listeners in their business?

The solution is the “corporate DJ” who plays a range of different music styles that are constantly changing to meet the needs of all their employees. Each “tune” can have a consistent corporate message, but the tone is different and audibly appealing to the listener.

This sounds good to me!