In this bad economy, some law firms are still taking their eye off the ball by focusing on gross revenue as opposed to profits, or by pursuing shotgun marketing to their entire client base as opposed to doing rifle-shot marketing to clients with the highest profit margins.

Here are the top ten strategies to increase your firm's profits as articulated by Darryl Cross, Vice President of Performance Development at LexisNexis, speaking in a Lex Mundi webinar "Mining (and Minding) Your Client Base."

