The National Trust was facing a membership boycott amid a growing backlash over the decision to drop "Easter" from the name of its annual Easter egg hunt.

The charity and Cadbury's faced criticism from all quarters including the Prime Minister, other faith leaders, and members of the Cadbury family over the "frankly ridiculous" decision to rename their annual event.

Members said that they were reconsidering their payments to the National Trust as many took to social media to ask the charity how they could cancel their subscriptions.

The National Trust's event, run in partnership with the now American-owned chocolate company, has been rebranded as "Cadbury's Great British Egg Hunt" when in previous years it was known as the "Easter Egg Trail".