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Forget Pokemon or Ben 10 - the latest childhood trend is extortionate iPad bills!

Theo Rowland-Fry, eight, spent almost £1,000 downloading extra software to help him play a Simpsons game on the Apple tablet.

His parents, Nick and Lisa, only discovered their son's purchases when they noticed their bank balance was very low - with over 100 transactions to iTunes.

Mr Rowland-Fry, from Felton, near Bristol, said that he had been refunded the £980 but was concerned that it could happen to other people.

"Theo is only just eight and has no real concept of the monetary value attached," he said.

"As far as he was concerned he was just buying doughnuts. We know others caught out by the same thing.

"I appreciate children are their target audience but it is not right and there needs to be specific controls in place to stop this from happening."

(Image: SWNS)

It comes just weeks after five-year-old Danny Kitchen, from Bristol, ran up a £1,700 bill playing the game Zombie vs Ninja on an iPad.

His parents, Greg and Sharon, were also refunded.

An Apple spokesman did not wish to comment but said that information is available online about parental controls for iPads.