"There’s no easy way to explain the title except to tell a story that Dark Horse Editor-in-Chief Scott Alliehas allowed out of the bag. Allie says the conversation with Joss Whedon that resulted in the title went like this:

We wanted a title that covered all of it, and so I went to Joss. He’s of course pretty busy right now, so we didn’t get to talk, but he did give me a great name. Today I sent him the cover with the title on it, and he replied:

Good god, you actually called it that.

Cool.

It is cool, isn’t it?

In fact, Whedon claimed he’d been only “joking” when he suggested the title, but when Allie sent him the finished cover art, there was no stopping a title like that.” -Bleeding Cool

"Have you missed out on Whedon’s best creations that have lived on in comics? Well here’s your chance to find out what you’ve been missing all for $1 this Wednesday!” - Geeked Out Nation

"That's an awesome title, and quite a deal for 3 books.” - Whedonesque