A group calling itself Architects & Engineers for 9/11 Truth is commemorating the thirteenth anniversary of the attacks on the World Trade Center by displaying a massive digital advertisement in Times Square that purports to show World Trade Center 7 (WTC 7) falling in a controlled demolition.

“WTC 7 came down in a classic controlled demolition,” the advertisement claims. “The government says fire brought it down, but anyone who watches the video can see otherwise.” Behind those words, video of WTC 7 falling repeats on a loop.

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The digital advertisement is 15 seconds long, and will be displayed on 45-foot by 45-foot screens that will be visible, the group claims, to almost 100,000 people daily — including employees of The New York Times.

“Even though we will no longer be speaking directly to the folks at The New York Times, most Times employees will see the ad on a daily basis, thus making it impossible for them to ignore the truth about what happened at the World Trade Center on 9/11,” the group wrote on its website. “The upside, of course, is that millions of people will be treated to a high-impact viewing experience of the truth about the third skyscraper destroyed on 9/11.”

Experts have debunked the group’s claim that WTC 7 fell in a controlled demolition. According to the official report, WTC 7 imploded after fires burned out of control for nearly seven hours. The sprinkler systems that would have contained the fires — and possibly even prevent the building’s collapse — were connected to the New York City water supply, which had been damaged when the Twin Towers fell.

Conspiracy theorists point to the fact that WTC 7 housed both Secret Service and Central Intelligence Agency offices as proof that the United States government destroyed the building in order to hide evidence of its complicity in the events of 9/11.

Watch the entire advertisement below.