WhatsApp users will soon be bombarded with adverts on the popular messaging site, despite vows from the platform to never use them.

The decision to go back on the earlier promise comes as Facebook, who bought WhatsApp in 2014 for $18 billion, prepares to monetise the 'Status' feature.

Status on WhatsApp is similar to a story on Instagram or Facebook as an update wich lasts for 24 hours.

'Status ads', according to WhatsApp vice president Chris Daniels, will soon be featured on the app.

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WhatsApp users will soon be bombarded with adverts on the popular messaging site, despite vows from the platform to never use them (stock)

Mr Daniels said earlier this year: 'We are going to be putting ads in 'Status'. 'That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp.'

The prospect of adverts on the app has stirred up controversy with its users and its original owners.

In a previous interview, WhatsApp founder Brian Acton said: 'Targeted advertising is what makes me unhappy.

'[Facebook] represents a set of business practices, principles and ethics, and policies that I don't necessarily agree with.

'At the end of the day, I sold my company. I sold my users' privacy to a larger benefit.'

WhatsApp's faithful users took to twitter to vent their frustration at the move.

Some even suggested leaving the app behind as a result of Facebook's intervention and moving to rival app Telegram.

WhatApp made a promise in 2012 that it would never introduce adverts.

It said: 'Remember, when advertising is involved you the user are the product.

'Advertising isn't just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought.

WhatsApp's faithful users took to twitter to vent their frustration at the move. Some even suggested leaving the app behind as a result of Facebook's intervention and moving to rival app Telegram

WhatsApp made a promise in 2012 that it would never introduce adverts. by going against this and breaking its vow it risks angering its users

'At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it's all being logged and collated and sliced and packaged and shipped out.

'And at the end of the day the result of it all is a slightly different advertising banner in your browser or on your mobile screen.'

'These days companies know literally everything about you, your friends, your interests, and they use it all to sell ads.

'When we sat down to start our own thing together three years ago we wanted to make something that wasn't just another ad clearing house.'