Social media users pushed back hard against Nike’s new advertisement campaign featuring football-kneeler Colin Kaepernick with memes mocking the athletics company.

Several memes pointed to Nike’s tagline, noting that U.S. soldiers sacrificed much more for their beliefs and America than a leftist millionaire football player who kneels during the National Anthem.

If Nike actually cared about those who sacrificed something, they would run an ad like this. pic.twitter.com/Fcpoai0FJo — Ryan Fournier (@RyanAFournier) September 4, 2018

Here @Nike this is a much better ad pic.twitter.com/clU2NLEYr7 — CountryGirl MI 🇺🇸 (@EthicalLoyal) September 4, 2018

I’ll just leave this here pic.twitter.com/9DxNPgLqVB — Jack Posobiec 🇺🇸 (@JackPosobiec) September 4, 2018

Believe in something, even if it means sacrificing everything.#WeStand pic.twitter.com/icOJzJRfaP — Joe Chenelly 🇺🇸 (@jchenelly) September 4, 2018

Imagine @Nike ran this ad of Jack Phillips instead? pic.twitter.com/aSWulmbhmB — The Daily Caller (@DailyCaller) September 5, 2018

Here #Nike. I fixed it for you. Pat Tillman knew sacrifice.

Pat Tillman played in the NFL and left after the 9/11 attacks to become a US Army Ranger. He gave his life in service to our nation. #realhero pic.twitter.com/u6Fikmih7z — Chad Lee (@TNTLEE34) September 4, 2018

1. Nike what did Colin Kaepernick sacfrice? He lost his job because he suck. 2. Let’s talk about how black people shoot each other over your shoes! Y’all don’t care about that! 3. Our soldiers sacrifice everything Retweet if you think this is a joke pic.twitter.com/ux8foOUnwI — Terrence K. Williams (@w_terrence) September 4, 2018

Other memes poked fun at Nike with controversial characters.

Parody flyers of Colin Kaepernick's "Just Do It" ad featuring Ted Kaczynski have appeared throughout Los Angeles. (1/3) pic.twitter.com/hFSVuNC65Y — WildGoose (@WildGoose1776) September 5, 2018

Just do it pic.twitter.com/1yXc6yEgWK — Darth Vader (@DepressedDarth) September 4, 2018

Kaepernick debuted Nike’s ad campaign on Monday over Twitter.

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO — Colin Kaepernick (@Kaepernick7) September 3, 2018

Since the ad rollout and subsequent backlash, Nike lost nearly $4 billion in market cap, reflecting just how unpopular the NFL kneeling controversy has become to sports fans.

Twitter: Follow @WhiteIsTheFury

The Emergency Election Sale is now live! Get 30% to 60% off our most popular products today!