Burger King is testing the new concept of delivering food to your car.

In Mexico City, it is already a reality and will soon be in Los Angeles, Shanghai and Sao Paulo. Where traffic congestion is a permanent problem, Burger King wants to serve the “Traffic Jam Whopper”, a burger delivered to customers jammed in traffic.

Heads up! You are now sufficiently stuck to order.

No matter if you are commuting or just travelling through. If you are stuck in traffic and having the munchies, this could be the solution. Burger King can now use real-time traffic data to see where traffic is jammed and open the delivery service. Waze ads and digital billboards then tell you that you are in an area where you can place an order and how long you still have time to do so.

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On the Burger King app, you can see how the delivery range changes, depending on traffic and the distance to the next Burger King restaurant, which needs to be within a radius of three kilometres. Your order can be placed via voice command and will be delivered to your car by motorbikes, which can filter through traffic.

How well does it work?

According to Burger King’s case study, delivery orders in Mexico increased by 63 percent in one week. The daily download rate of the required Burger King app climbed 44 percent. Those numbers are really promising and justify the planned expansion of the service to other cities.

On that note… Bon appétit!