With the holidays approaching and playoff football now guaranteed, the Kansas City Chiefs have looked hyperfocused over the past several weeks, especially on defense. They have the AFC West title clinched, and as the weather turns they’ll look to get even hotter in preparation for a major playoff push.

Winters in Kansas City are cold, often snowy, and can bring blistering wind that gives Arrowhead Stadium another dimension during playoff games. But when the weather turns, conditions can become dangerous for domestic animals, particularly dogs.

In order to raise awareness for neglected dogs, Tyrann Mathieu teamed up with PETA to create a video of himself enduring the same temperatures neglected animals face in the winter.

Mathieu lasted a solid 20 minutes in the freezer. He implores all pet owners to do their part, saying it is no life, but a “life sentence,” for a dog to be chained or caged in the cold.

The video has seen great reception since its release, with thousands of retweets for a worthy cause. It should be noted that in 2015 Mathieu made a similar video with PETA about dogs left in hot cars over the summer.

For such a worthy cause, it’s fitting to have someone who might be described as a “cold dawg” on the football field as its spokesperson. After a few stellar defensive performances, it seems any team with Mathieu on its side will find success.

For more information about PETA and the dangers of leaving dogs in cold weather, visit the source material at this link.