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“We are planning everything that a financial institution does, everything that a stock exchange does, and everything that we can possibly participate in with the overall management of assets,” he says.

But Diamond understands that building trust in cryptocurrency remains a big part of the equation. His own first encounter with Coinsquare, in 2016, was a face-to-face meeting with founder Virgile Rostand — to make sure the company’s back-end was solid before making a hefty purchase of digital coins.

He was so impressed by what Rostand had built, however, and so confident in the company’s potential, that he became an investor and joined as CEO the following year. Since then, he’s helped Coinsquare evolve from what he calls “a website that was really dark and scary looking” to a digital asset management company with $60 million in funding. The company has also secured an official relationship with a big five Canadian bank — reportedly BMO — and completed an audit with an accounting firm.

For retail investors wary of the volatile market in cryptocurrencies, Coinsquare’s ETFs may also offer the chance to spread risk across related assets. Created in partnership with Deutsche Börse Group’s index provider STOXX, its Yewno Developed Markets Blockchain Index includes companies that have based their products and services on blockchain technology. Another, called “B.R.AI.N,” covers companies engaged in biotech, robotics, artificial intelligence and nanotechnology.