"Our whole philosophy here is to bring in all the different markets," Gomes said in an interview. "If there's a strategy, it's that we embrace everybody in all market segments."

Gaming analyst Cory H. Morowitz said a gay nightclub will help Resorts distinguish itself in the highly competitive casino industry. He also said the nightclub will cater to what has been an underserved part of the marketplace.

"The strategy to go after different or niche markets is the right strategy for a property like Resorts," said Morowitz, chairman of Morowitz Gaming Advisors LLC. "I think that's exactly the type of thing they should be doing. Atlantic City is a very competitive place and everybody is fighting after the same customers. If you can draw a market that is currently underserved and become known as a place where those markets are catered to, that's a way to differentiate yourself."

Morowitz doubted that a gay nightclub would create any backlash among Resorts' traditional, older customer base. He noted that gay nightclubs have successfully operated for years in Atlantic City outside the casinos.

"I think as a society we have moved past that. I don't see that as an issue, especially in the somewhat liberal Northeast," Morowitz said. "I think it's smart. It's exciting. It creates something new for the property."