Like many social media campaigns gone wrong, the Jacksonville Jaguars seemed to have their hearts in the right place.

They asked fans to pass on a GIF to describe how excited they are for training camp. It’s a nice idea. Training camp is great, it means football season is closer. GIFs are great, they are fun ways to communicate.

But apparently Jags fans have other thoughts. And so this is how they responded:

It went on. Which means that while Jacksonville fans may not have a ton of hope for the season, they can at least find very funny ways to communicate their sadness online together. And that’s something.