So from that point on I took that approach and developed the logo in digital form. It went through many, many different stages, culminating in the title treatment you see at the top of this post.

It was decided that the face I came up with for Ralph was a little too “angry” looking . . . so I took it down a notch. Also the “Disney” logo needed to somehow be incorporated. We tried it both inside and and outside and above the treatment.

I tried creating a border, making a self contained “badge” treatment with the Disney logo inside:

