Tally will create a detailed digital map of Schnucks stores that can be used as shopping moves into augmented reality, where shoppers could use smartphone apps or headsets to help them better locate exactly where items are and more details about those items.

“For the customer who wants that type of experience, we’ll be able to give it to them,” Hardester said.

Schnucks has been an early partner of Simbe, founded in 2014. No other retailers have publicly announced their use of Simbe’s Tally robot, though Target Corp. was said to have operated a pilot in San Francisco locations two years ago. Tally also provides data to consumer goods and food manufacturer companies about shelf location and consumer preferences. Walmart began rolling out similar robots through a different company last year.

Hardester said Schnucks uses the service on a monthly subscription basis for a “reasonable” fee.

If it continues seeing improvements in stores with Tally, keep a look out for more Tallys in Schnucks’ nearly 120 locations.

“It’s very plausible you could eventually see a Tally in each store,” Hardester said.