Yes, it’s true: Paul created the #kanyenewyorkertweets Twitter hashtag meme. We’re seriously thinking about changing the name of our act to The Meme Brothers.

Hot on the heels of Storm’s #wookieeleaks juggernaut, Paul’s insomnia and subsequent Twitter exchange with Josh Cagan led him to launch #newyorkerkanyetweets, a mashup of New Yorker cartoons and Twitter n00b Kanye West’s tweets. An e-mail interview with Paul about the meme’s appeal can be found at Urlesque.com, and already it’s been picked up by The Onion A/V Club, Paste Magazine the Huffington Post, and, yes, The New Yorker.

UPDATE: Also on Mashable, BuzzFeed, Comics Alliance, and an interview on The Pulse Network.

Check ’em out on Twitter, or in this handy gallery of mashups by Paul, Josh, and Storm…

http://twitpic.com/tag/kanyenewyorkertweets

UPDATE: All the original New Yorker cartoons (with their original, Kanye-less captions) can be found at cartoonbank.com. (We’re working on linking the individual Kanye cartoons with the specific originals. Eventually)