This article is inspired by a superb piece Chase wrote recently: “How to Get Started at Picking Up Girls”.

Indeed, just like with pick up, it is quite easy to get overwhelmed by the amount of information that is supposed to help you improve your looks.

You will read advice like “make sure your clothes fit right”, “wear monochromatic colors”, “wear bolder colors”, “add contrast”, “avoid contrast”, “choose colors based on your skin tone”, “invest in a good pair of shoes”.

And if you’re brave enough to step into online communities that focus solely on men’s style you’ll find an even more confusing situation of names dropping and brand obsessing that for an outsider might seem even a bit snobbish (and indeed it sometimes is).

The funny thing is, such advice (even if it seems contradictory) is often technically correct and can lead to great results in certain situations.

But the problem is that unless you had some positive and style-savvy influences in your life – friends, women, etc. – who can show you what actually looks good on you, how proper fit should feel like, what colors go well together it is a very daunting journey to start on. This is especially true for guys who live outside fashionable cities, in locations where wearing basketball shorts and flip flops is considered an “okay casual look”.

I tried to address this issue in the last article “6 Outfits That Will Help You Look Sexy” and Chase wrote a superb primer for men’s style that covers most important points.

Today, I’d like to fill one more gap in the knowledge – the part that goes before you go out shopping or decide what you’ll be wearing on a night out. We’ll cover mindsets and healthy habits that should be developed.

But don’t be fooled, this won’t be a feel-good article that you will read and forget the next day; I will invite you to do some hard thinking every step of the way, so that by the end of this guide you will clearly know what needs to be done in your unique situation.