Here’s one of the more bizarre videos we’ve seen recently. Not for its content, which is a reasonable attempt at showing you how to change a tube, but because it features Lance Armstrong.

You’d think after being stripped of his seven Tour de France titles and other race wins, Armstrong woud be keeping his head down. He’s still the subject of several lawsuits and his testimony from one of them recently became public and implicated several prominent figures as being involved or aware of his doping.

But no, here’s Armstrong in bike mechanic mode, showing the world how to change a tube, courtesy of Outside magazine. We’d award Outside this week’s 'What Were They Thinking?' prize if US Airways hadn’t already hit it out of the ballpark for all time.

It's obvious what they were thinking, anyway: ‘Let’s get some publicity by doing a video with the man everyone loves to hate’. And here we are falling for it, so there’s that.

Twitter reactions to the video have been darkly funny.

Blogger the Broom Wagon @broomwagonblog said: “Surely Lance is fixing punctured tubes now, not simply throwing in a new one every time. Every $ counts.”

ESPN writer Bonnie D. Ford @Bonnie_D_Ford said: "Next installment: How to fix the last 20 years."

CBS Sports producer Charlie @charolyn_ said: “Good heavens... more hot air? Guess barista job is out. #beans"