98%)

"Whereas people say they care about privacy, they are willing to relinquish private data quite easily when incentivized to do so,"

"If the second [conclusion] is true, then it becomes important to rethink how 'consent' is given in all these applications, mostly to make sure that consumers are actually making a choice consistent with their preferences," he said. "As more of our lives are becoming digital, making sure we have control over how and when our data is used will become more important over time."

Americans may claim to value privacy, but their actions suggest otherwise.Nearly three-quarters of people (74%) in the U.S. believe it's "very important" to be in control of who can get information about them and 60% say they would never feel comfortable sharing their email contacts. However, the vast majority of college students (gave away their friends' emails when promised free pizza, a recent study of 3,108 Massachusetts Institute of Technology (MIT) students published the National Bureau of Economic Research found.the study's authors write. (The study's main focus was establishing a cryptocurrency community at MIT and measuring how students adopted the complex technology.)However, it also included an experiment in which students were asked for the contacts of their closest friends.This isn't the first time a disparity between the beliefs surrounding privacy protections and the actions upholding them has been proven. More people than ever are susceptible to hacking and yet they routinely put their online privacy at risk by doing things like accessing public Wi-Fi or using weak passwords.In fact, only 12% of internet users use any kind of password manager like LastPass or 1Password, which save complex passwords on a digital keychain to help people login securely, according to a report from security provider SplashData. Roughly two-thirds of respondents said they rely instead on memorizing easy passwords.The latest study has a number of implications, researchers concluded, particularly in the realm of privacy policies and consent. Christian Catalini, an author on the study, said