THIS IS NOT TUNA, I REPEAT, NOT TUNA (Picture: Ocean Hugger Foods)

You love sushi – who doesn’t?

It’s probably the one thing standing in between you and vegetarianism.

You see, those cucumber sushi roles are nothing compared to a salmon nigiri or eel uramaki. If only there was a way of being able to eat something that tastes like deliciously fresh, succulent sushimi slices but without killing fish and devasting the ocean.

Meet Ocean Hugger Foods.


They’re a company with one mission and one mission only – to ‘create delicious, sustainable plant-based alternatives to popular seafood proteins, that delight even the most discerning of palates’.

(Picture: Ocean Hugger Foods)

According to a study published in the journal Nature, 90% of all large predatory fish (like tuna) are already gone – and the rate at which we’re fishing them isn’t slowing down.



So chef James Corwell decided to start working on something that could halt that and came up with Ahimi – a plant-based alternative to raw tuna for use in sashimi, nigiri, poke, tartare and ceviche.

Next stop? The company is hoping to bring out a product to replace eel and salmon.

So what exactly is Ahimi?

(Picture: Ocean Hugger Foods)

It’s made from a load of fresh tomatoes and ‘just a handful of all-natural ingredients’, which presumably are under wraps to stop competitors from getting their greasy mitts over the recipe.

And starting from 1 November, Whole Foods is going to start adding the tuna sushi option to its sushi bars in their NYC and LA stores.

Please hurry up and bring them to the UK immediately.

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