It is hoped that the bread will appeal to people who dislike vegetables

Nutritionists have devised a novel plan to fool the fussiest eaters into consuming their five a day and tackle the nation’s aversion to healthy eating.

Researchers in Aberdeen, funded by the Scottish government, have found a way of baking vegetables into bread. They hope that Scots who are loath to touch their greens could be persuaded to try carrot cob instead.

The Rowett Institute, a diet research centre at Aberdeen University, has named its product “disco bread” because the dough takes on the colour of its vegetable ingredient.

They began the project after working with volunteers who were very resistant to eating vegetables.

Viren Ranawana, principal investigator at the institute, said: “One limitation that we have encountered is if someone does not like to