It’s easy to look at Korean skin care and just think; this is so cute! The fruit! The animals!

But, the truth is we have a lot to learn from Korean beauty. In South Korea, beauty is a national pastime, skin care a daily ritual and everywhere you look there are celebrities, billboards and stores selling flawless, dewy, porcelain skin. It’s a cultural obsession.

To put my finger on the pulse of the Korean skin care trend in America, I head over to TonyMoly in NYC to meet up with Charlotte Cho, an aesthetician and Korean American who has made a name for herself bringing theses products to the states through her website SokoGlam.com.

Follow us as we uncover the latest K-Beauty trends.

If you’re interested in learning more about Korean beauty trends, pre-order Charlotte’s book here.

Products Featured:

TONYMOLY SNAIL CREAM

NIVEOLA SHEET MASKS

BANILA IT RADIANT LACE HYDROGEL MASK

MISSHA ANTI TROUBLE PATCH

NEOGEN BIO-PEEL GUAZE PEELING WINE

SON & PARK GLOW RING FOUNDATION

TONYMOLY GOAT MILK MOISTURE CREAM

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