Australian tourism campaigns promoting bushfire-affected areas have been pulled from airwaves overseas as the Morrison Government works on a plan to repair the damage to the nation's reputation abroad.

Tourism Minister Simon Birmingham said Tourism Australia has temporarily stopped promoting parts of the country, after it was also revealed the $15 million Matesong campaign in the UK fronted by Australian singer Kylie Minogue was put on hold.

Once the jewel in the crown of Australia's luxury lodge portfolio, Southern Ocean Lodge on Kangaroo Island is now a burnt shell.

But the government is planning to roll out new campaigns promoting bushfire-affected areas once the crisis is over.

Areas unaffected by the bushfires are still being advertised overseas including tropical north Queensland, and Cottesloe, Rottnest Island and Cable Beach in Western Australia, as well as the nation's major cities.