As if Iceland wasn’t picturesque enough, tourists and Instagrammers are loving a recently painted rainbow brick path. It can be found in the town of Seyðisfjörður in eastern Iceland.

Iceland is known for being particularly LGBTI friendly. Capital city Reykjavik hosts a big Pride festival each year that attracts around 100,000 people. To put that in perspective, the country’s entire population is only 335,000!

Reykjavik has also made it a tradition to paint rainbow colors on different landmarks each year. The practice appears to now be spreading.

The small town of Seyðisfjörður, 255 miles east of Reykjavik, has hosted its own Pride celebration since 2014. The first one took place when local man Snorri Emilsson was unable to make it to Reykjavik. Instead, he set up a speaker outside a café, partied with six friends and posted some photos to social media.

Others asked him why he hadn’t promoted or advertised the event. So, in 2015, that’s exactly what he did. Queer Parade Seyðisfjörður was born.

Local businesses welcome the event and contribute to painting the pathway in rainbow colors.

This year’s event will again take place on 11 August on Norðurgata – the main street. Celebrations after the parade center around Kaffi Lára.

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