Being a marketer today is a never-ending battle of innovation and learning! You can’t rinse and repeat the same outdated marketing tactics and expect to grab and keep today’s savvy customer’s attention. Rather, you need to go where your customers are and speak to them using the mediums that get their attention.

Speaking of mediums, it's no secret that VR is all the rage these days. So while you can’t buy all your prospective customers an Oculus Rift, you certainly can afford to give away some branded Google Cardboard viewers!

For just a few dollars a unit, you can deliver a memorable and engaging campaign that’s sure to drive awareness for your brand.

To help you brainstorm your next campaign idea, here are 5 ways you can get started with Cardboard VR:

1. Tease An Experience

For services, there is no better way to promote your brand than by giving your prospective customers an immersive taste of what you could offer them.

Universal Studios in Orlando does an excellent job of giving you a thrilling preview of what’s to come!

For this video and all the others following, make sure you tilt your phone in the Youtube app or click and move the video with your mouse to look around.

2. Demo Your Product

For product companies, Cardboard VR presents an amazing way to allow your customers to demo a piece of your product right without ever having to come in to see the real thing.

In the case of Infiniti, this virtual test drive may just give prospective buyers the additional push needed to come in and try the real thing.

3. Promote Your Message

VR allows for a powerful way to promote messages for your cause or brand in ways never possible before.

The New York Times used Cardboard VR to immerse users in the emotionally gripping stories of 3 particular children to raise awareness for the 30+ million homeless children around the world.

4. Educate Your Audience

VR opens the door for a whole new way to deliver educational and factual information!

Michelle Obama’s interactive, VR infographic-style video (We have no other way to describe it!) is a world-class example of how to create compelling and informative content that use VR as a way to keep the audience engaged.

5. Create an Engaging Commercial

Finally, you can go for the good ole’ shameless plug and simply promote yourself using VR - In a creative and engaging way of course.

BMW shows us how it’s done by actually making VR an integral part of the experience rather than just jamming VR into something that could have been done just as effectively without it.

Leveraging Existing Content

The examples we've given are all from some of the largest, and world's most recognizable brands. However, you definitely don't need to create your own big budget content to promote your brand using VR.

There is a ton of content available already including games, apps, tours, videos and more that you can grant your customers instant access to by simply giving them a Cardboard VR viewer with your brand. The best part is, you get repeated brand exposure every time they use it.

There are also increasingly more reasonably priced VR cameras and studios popping up all over if you do want to explore the custom content route.

We trust we’ve inspired you to do great things in your next VR campaign! We’d love to hear what you're up to in the comments below.

And don't be shy to drop us a line if you have any questions regarding how you can use custom cardboard VR goggles in your next campaign.