Not long after Ford confirmed it has an electric F-series pickup in the pipeline, GMC has now flirted with the idea.

According to a CNBC report on Thursday, Duncan Aldred, head of the GMC and Buick brands, said an electric Sierra pickup truck is something “we’re considering.” He did not confirm that development was underway for a battery-electric version of the Sierra, but referenced comments GM CEO Mary Barra made earlier this month at an investor meeting.

She said GM is on its way to becoming an all-electric automaker and will continue to focus on zero emissions. GM Authority was tuned into the conference and electric pickups were not part of the conversation.

However, Barra did note last year that GM has given a “tiny” bit of thought to building an electric pickup truck. She offered no additional details when pressed.

Taking the GMC Sierra electric would make more sense than introducing an electric Chevrolet Silverado. Batteries and the associated technologies remain expensive, thus, automakers often try to introduce the technology in premium vehicles to absorb the costs. If not, automakers are left with slim margins, or losses. GM loses money on every Chevrolet Bolt EV it sells, for example. The automaker announced it will pivot slightly and make Cadillac its lead electric car brand in the future. An electric SUV from the luxury division will arrive next decade, perhaps in 2021.

Pickup trucks carry some of the highest profit margins in the industry, which also makes them a prime candidate for electrification. Ram dipped its toes in electrifying its pickup trucks with the Ram 1500 eTorque, which employs a mild-hybrid system.