Born in Austria, Karl Abarth made a name for himself in mechanics and marketing with his motorbike designs. After plenty of racing feats, he eventually moved to Italy and continued his reign by working on automobiles with his own personal touches. His influence and success grew so much that his name became a synonym for “an upgrade”. Eventually his machines blossomed into a partnership with the FIAT® Brand, even creating one of their signature vehicles, the glorious FIAT 500.