The word, and the sauce, keeps spreading.

After years of being a boutique product, ”Freddie Lee’s Ghetto Sauce” now will be carried by the Dierbergs supermarket chain in STL — the third chain to pick up the product less than three years.

"I'm ecstatic about this, getting carried by 25 Dierberg's stores," Freddie Lee James Jr. said, adding that the sauces ("spicy" and "mild") should be available this weekend.

James and his wife/business partner, Deborah James, created the sauce years ago in their kitchen in the Greater Ville neighborhood of north St. Louis.

In 2010, James decided to see if he could make a business out of his hobby and started cooking to St. Patrick Center’s business incubator in downtown St. Louis. And he began attending festivals and farmers' markets to promote the product, managing to get placed in smaller artisan-style stores.