QUEENSLAND is about to get a big dose of Tassie love, with a new marketing campaign and direct flights to attract their tourist dollar.

Tigerair Australia announced on Monday it would offer direct flights between Hobart and the Gold Coast during peak travel periods from December 7, with an opening special of $10 flights.

Tigerair will operate four weekly return flights on Tuesdays, Thursdays, Fridays and Sundays.

The airline will also add four return services to the existing Hobart-Melbourne route to meet growing demand.

The new flights will broaden Tasmanians’ travel options, after Jetstar last month announced direct flights from Hobart to Adelaide would begin in November.

MORE: JETSTAR TO BRING BACK DIRECT FLIGHTS TO ADELAIDE

Tourism Tasmania chief executive John Fitzgerald said non-stop flights from Hobart to the Gold Coast was “a great announcement”.

“The Queensland market is our third-biggest market,” Mr Fitzgerald said.

“Importantly it’s growing, we’re investing there. We’ve got a $1.5 million spring campaign on the market at the moment. We’ll add to that with this Tiger announcement today.

“I think Tassie is high on Queenslanders’ bucket lists, they really love the great food and wine, the culture, the big outdoors that we offer, and it’s never been easier to get here.”

media_camera Tigerair Australia acting chief executive Peter Wilson at the announcement of the airline’s direct flight route between Hobart and the Gold Coast. Picture: MATHEW FARRELL

Premier Will Hodgman also welcomed the announcement, saying the new flights were “another exciting chapter in Tasmania’s booming visitor economy story”.

“We will work very closely with the airline to make sure that our marketing is complementary, well-targeted, and make this another successful part of Tasmania’s great tourism industry,” he said.

Tigerair Australia acting chief executive Peter Wilson was confident the route would be a success.