The basis of Kylie Jenner's $420 million makeup empire might have started around her famously Juvaderm'ed lips, but it's looking like her interest in the pillowy look is deflating. On Instagram Sunday night, Jenner revealed that she's done with filler—for now at least.

The speculation first started when fans began commenting that she looked an awful lot like the "Old Kylie" in a new photo she'd posted; to which the new mom responded, "I got rid of all my filler." Of course, Instagram and Twitter blew up in reaction to the announcement.

Real beauty goes beyond the surface—and so do we. Sign up for our newsletter to get honest reviews, personal essays, and more every day.

If there's one person who can be singlehandedly credited to the rise of fillers—for better or worse—it's Jenner. When the then 17-year-old revealed on Keeping Up With the Kardashians that her lips had been enhanced (and not just overlined, as she previously claimed), it virtually changed beauty standards overnight. "When she first talked about her minimal cosmetic procedures, I saw a new trend of younger women who suddenly felt empowered to unapologetically want to look more beautiful. It’s like Kylie singlehandedly gave a whole generation the ticket to a more enhanced version of themselves," Simon Ourian, M.D., the man behind Jenner's signature lips, said in a WWD interview late last year.

It sounds like hyperbole, but he's not wrong. In the year following Jenner's reveal that she'd gotten injections, the American Society of Plastic Surgeons reported a double-digit increase in the number of lip procedures performed. Some clinics even reported they had a 70 percent increase in inquiries about injections the day after that famous KUWTK episode aired.

Where talking about cosmetic enhancements was once considered taboo, the stigma attached to it dissolved. Not only that, injections became a status symbol. "I had treated hundreds of celebrities before but very few of them were bold enough to share their secrets with such transparency," Dr. Ourian added. "Her influence was much that what was once a taboo has now become a bragging right. People want to brag about having their lips done. My social media patients put up a selfie with me so that they can say they came to our office."

The reactions, suffice to say, have been coming in hot and fast on social media, with responses ranging from everything including how great Jenner looks to wondering whether this means injections are dead or not.

While it's too soon to tell what—if any—effect her move will have, knowing her influence, if she says injections are dunzo, it could be the end of the Insta look as we know it. Or at least the beginning of a Kylie "Natural Lips" Kit.

Related Stories:

-8 Things I Wish I'd Known Before Getting Lip Injections

-This Lip Plumper Is Literally Like Filler in a Tube

-The Biggest Lip Mistake Kylie Jenner Ever Made and What She Learned From It