The new ad of Nokia X featuring SRK and his KKR team members is downright silly. It starts with King Khan wandering around in the men’s changing room in a state of quandary, with a set of itsy-bitsy costumes in his hand.

The new ad of Nokia X featuring SRK and his KKR team members is downright silly.

It starts with King Khan wandering around in the men’s changing room in a state of quandary, with a set of itsy-bitsy costumes in his hand. After not being able to decide the final costume (even though all look the same), he shares his dilemma with his team members, hoping to get some honest opinions. But they are too busy in trying to capture Khan’s funny antics on their phone. The commercial ends with SRK mouthing an utterly crappy line – ‘leader se cheerleader bana diya’.

Well, the ad speaks volumes about the dwindling standards of advertising. After watching it, you realise that it’s not just creativity that has gone to the dogs but even logic has been ruthlessly strangled to death. Why would the owner of an IPL team choose costumes for his cheerleaders? Apparently SRK doesn’t even have the time to attend the matches played by his own team. Reportedly he has given all his dates to his movie projects and he hardly has any time to boost the morale of his team by being physically present at the stadium.

So yes, of course a lot of you’ll say, it’s just an ad and you are allowed to get a little goofy. But my point is, this is not even goofy, it’s plain boring and blah!

If you ask me, what would had been more entertaining…well, if they were really short of ideas, they could have stuck to making SRK dance to the same ol’ same ol’ ‘korbo lorbo jeetbo re’ song; that’s one great formula for gaining product visibility – be it a phone or a fan – whatever the ‘thing’ is, make King Khan groove a li’l and the viewers are sure to get mesmerised.

For me SRK goes all phusss in this ad…maybe next time he should try shaking his booty like a cheerleader!