DANIA BEACH, Fla. – Walking through the offices and studios of VISTA Worldlink, the worldwide organization the United Soccer League partnered with last year to create USL Productions, the scope of possibility the multimedia company brings to the league quickly becomes apparent.

Certainly, for USL Chief Revenue Officer Tom Veit – the person overseeing what is set to be a game-changing initiative for the league – VISTA’s depth of experience and technical ingenuity are at the heart of what is now possible for the USL.

“We couldn’t have done this in any way, shape or form five years ago. Nobody could have. The technology wasn’t there,” said Veit. “This is a major undertaking, to bring together 30 teams on a new platform for the first time is a monumental undertaking, and I don’t know if it’s ever even been done before.”

Founded in 1988 by Roy Liemer, who remains the organization’s CEO to this day, VISTA is at the forefront of video production as it enters its 30th year. It is no stranger to soccer, having held partnerships with Major League Soccer for more than 15 years, and CONCACAF for more than a decade, providing the services both organizations have needed to thrive.

With the innovative approach being taken in the full rollout of USL Productions, however, Liemer is eager for what the upcoming year holds for the two organizations.

“It’s really very exciting, and I find it a lot more exciting than Major League Soccer or CONCACAF,” Liemer said. “Those are great organizations, but the USL is doing things in a very creative, very enlightening way that will almost leapfrog current traditional production and transmission techniques. That’s what’s very exciting.”

“What makes it [special] is that both VISTA and the USL have a thirst to be on the cutting edge and to develop new technologies,” added Veit. “We have the content, we have the product, they have the technology and the wherewithal to put it together, so it’s the perfect partnership.”