With people spending 40% more time online, the number of ads they are seeing is increasing too. And, even before this, the type and quality of these ads were already changing: YouTube ads have gotten longer and are often un-skippable. Twitch inserts ads directly into their video streams, making them difficult to block. Ad blocking usage was already evolving quite a bit over the years, and now that evolution seems to be accelerating. Here’s what stood out to us from the facts above:

AdBlock blocks an average of 4,000 ads per week for new users

per week for new users AdBlock stops an average of 352 ads daily for our users

daily for our users You’re not imagining it: websites load 51% faster when ads aren’t loaded

when ads aren’t loaded There are 40,000 AdBlock users who’ve blocked between 10 and 100 million ads

ads YouTube users save 3 hours on average by not watching ads with AdBlock installed

Intrigued by this ad blocking data? If you want to start paying closer attention to just how many ads we’re blocking for you (and on which websites), check out the new AdBlock Stats feature! Just so you know: there are about three dozen users who’ve blocked more than 100 million ads with AdBlock, so you’ve got a long way to go to catch up, but we hope you’ll enjoy the ride!

Long story short: keeping an ad blocker installed can save you lots of time, a decent amount of battery life, and an immeasurable amount of frustration. (To install AdBlock, simply visit getadblock.com from the browser you’d like to install it on. If you run into any trouble, visit our Help Center or send us a line at help@getadblock.com.)

And speaking of how folks are using AdBlock these days, we’d love to hear more about how you’re using AdBlock. Please drop us a line and let us know how AdBlock is helping you (or what more we could do to help)!

PS. Want to stay up-to-date on all the latest AdBlock updates and announcements? Join our mailing list!

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