As suspected, Kendrick Lamar released his new collector’s edition of DAMN. today. Although the songs on the project all remain the same, they are presented in reversed order. The Compton rapper previously revealed that the album was designed to be heard in either direction, and now he gives fans the chance to officially listen to it in that manner. While it doesn’t make a huge difference for streaming audiences (who always had the ability to make the songs into a reverse-ordered playlist), the physical copies are sure to be coveted.

Back in August Kendrick first confirmed the rumors of the reversible tracklist to MTV News:

I think like a week after the album came out, [fans] realized you can play the album backwards. It plays as a full story and even a better rhythm. It’s one of my favorite rhythms and tempos within the album. It’s something that we definitely premeditate while we’re in the studio.

Although playing DAMN. from back to front is a totally different experience, Kendrick thinks that the project’s story remains the same:

I don’t think the story necessarily changes, I think the feel changes. The initial vibe listening from the top all the way to the bottom is … this aggression and this attitude. You know, ‘DNA,’ and exposing who I really am. You listen from the back end, and it’s almost the duality and the contrast of the intricate Kendrick Lamar. Both of these pieces are who I am.

DAMN. is the most successful album of Kendrick’s career, going double Platinum and spawning five top-20 hits: “HUMBLE.” (No. 1), “DNA.” (No. 4), “LOYALTY.” (No. 14), “ELEMENT" (No. 16), and “LOVE.” (No. 18).

Check out all the lyrics to Kendrick Lamar's *DAMN.* collector's edition below: