[Story via Mashable]

Originally known as eReatah, Entitle Books is a project creator Bryan Batten has envisioned since 2011.

Despite major online publishers selling eBooks individually, including Countdown Promotions, and Kindle Self-Publishing (with free days for authors), there seems to be a bigger need for more sophisticated content distribution:

Quoted from Mashable: Entitle’s subscription plans start at $14.99 for two books a month, followed by $21.99 for three books a month and $27.99 for four books. At the low end, subscribers essentially get to read and keep an e-book for $7.50, less than the $9.99 or $12.99 price you’ll see on many new e-books. The partnerships with the big publishers means that there are plenty of big name authors here including Jodi Picoult, Stephen King, Walter Isaacson and Michael Crichton.

Plans start at $14.99 for 2 books a month, followed by $21.99 for 3 books a month and $27.99 for 4

So if you’re like the average reader, you’ll get an edge on new releases that you’d pay more for, in print. On the other hand, if you’re a voracious speedster, you’re only getting two ebooks per month at $15. The model seems to lend itself to a more casual base of users, which is athing, as ebooks continue gaining momentum, becoming more accessible on mobile devices.

It also seems like Entitle Books isn’t running out of steam anytime soon:

Quoted from Mashable: After signing up about 150 users for the private beta period, eReatah rebranded as Entitle and expanded its list of publishing partners. It now includes two of the Big 5 publisher — Simon & Schuster and HarperCollins — making Entitle the first e-book subscription service with more than one. (Oyster and Scribd both partner with HarperCollins. All three services say they offer more than 100,000 titles.) Batten says the startup is also close to signing up a third of the BIg 5 publishers, though he declined to say which.

Entitle Books’ plan to bring brand new ebooks to users at a cheaper price is ambitious. But it’s the kind of innovation that makes the marketplace grow. Though the focus isn’t solely the content here—it’s the price—Entitle Books looks to bring in a new audience for eBook sales, and that’s something we’re definitely on board with.