SLEEPY HOLLOW, N.Y.—This somnolent village on the eastern bank of the Hudson River has long drawn tourists seeking a glimpse of upstate's display of autumn foliage, but now residents say they're seeing signs of another tourism boom.

"Sleepy Hollow," the Fox television drama based loosely on "The Legend of Sleepy Hollow," the Washington Irving short story, has generated interest in the village where the show takes place.

"Things are definitely heating up because of the show," said Anthony Giaccio, the village administrator.

He said traffic to the village's website has doubled and is bombarded with hits after each airing of the show, which had its premiere on Sept. 16 to strong ratings. He said he and others have noticed more people than normal "meandering around town during the day" and exploring the 164-year-old Sleepy Hollow Cemetery, where Irving is buried along with other notable figures.

Sleepy Hollow is home to about 9,000 people, a modern New York City suburb that bears little resemblance to the spooky countryside hamlet that Irving made up for his short story. The village was originally known as North Tarrytown, but in 1996 the town voted to change the name.