You can order food with your phone. You can hail a taxi with your phone. You can even get your clothes laundered with your phone — all without having to actually speak to a human. Pretty much everything is becoming mobile-friendly, because now that we’re past the overture of the 21st century, tech isn’t just evolving; we’re evolving our lifestyles around it. Wearable tech hasn’t quite come so far as to perfectly zap on your cat eye or your lipstick and it doesn’t replace our beloved products…yet. But, it is saving us from one of our biggest beauty woes. All good things eventually do come to an end, and when you’ve found the perfect shade of lipstick only to have it become discontinued, it is a crushing feeling only diehard makeup junkies can really understands. Before you freak out and go on an eBay spree though, it’s 2016 and there’s an app for that. The Flawless app available for iPhone makes lipstick. You can source a color by taking a photo with your phone or from a found image on the internet. Need to find a shimmery lip color to match your shimmery prom dress? Just snap a pic of the fabric through the app and your lipstick can be delivered right to your door. There is, however, another angle to the app, which is a slight disrupter in the beauty industry. It offers the ability to resurrect discontinued lip colors from specific brands — using the same formula so you have an exact match. Instead of snapping a pic of the tiny nub of a lipstick bullet you’ve got left, you can input its UPC number to get an exact reference.

Isn’t that the same thing as ripping off a design though? Not exactly. Since many beauty brands offer “white label” products (meaning that the manufacturers create the formulations, selling them to brands to market as their own), the issue of ownership over a formula is tricky, unless that brand has patented an ingredient or the formula itself. There’s no such thing as a secret ingredient in beauty (because, full disclosure is the law), so info is easily accessible, and something like a lipstick formula is rarely, if ever, patented, making it simple to recreate.

Flawless’s creator and developer, Chris Merkle, predicts that as production and customization is further put in the hands of the consumer, things like colors and formulas will become a matter for licensing. The same way any musical track can be licensed as the background music in a commercial, a famous lipstick’s formula may very well be licensed for recreation by other manufacturers. Brands shouldn’t necessarily fear this open-information opportunity though. It may very well be more streamlined and beneficial to brands in the long-run.

“Whenever you give more control to the consumer, you create a massive opportunity to create a closer relationship with your audience,” Chris says. “Instead of having to predict next season's hottest shades, setting up a huge manufacturing process and fulfillment over months, beauty brands can shorten that lead-time and optimize for current demand.

Flawless may just offer lipstick now, but it opens a bigger discussion of how mobile tech is putting beauty in our hands — literally. For instance, how annoying is it that even when you do find a dream color you like in a product it either doesn’t translate to your skin tone or wear with the same texture seen on someone else. If you could customize that formula, using color as the jump-off point, you could literally create the exact makeup you want.

Incorporating tech could be the missing link between how beauty products are currently being produced and what people actually want and how they use it. Chris predicts tech in beauty will focus on personalized solutions for the individual. After all, we already have devices to help find matching foundation shades or address skincare concerns. “People are unique, and not everyone fits the mold for a certain foundation, eyeshadow, or lipstick. Through technology we can create customized solutions and personal recommendations for each user — creating the best experience for them. At the end of the day, if advancements in beauty tech and cosmetics continue to improve the happiness and confidence of the consumer — everyone wins.”

Related: We Found a Lipstick So Good It Calls Itself The 'Only One'