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The Harvard University website describes the course of study like this: “In this HBS Executive Education program, you’ll explore a wide range of real-world case studies and discern why some creative businesses thrive while others fail to survive — or even get off the ground. Structured around three strategic entertainment business challenges, the curriculum examines how to effectively launch and manage products and portfolios, manage and market talent, and respond to and exploit advances in digital technology.”

The website adds: “In the business of entertainment, digital technologies are dramatically disrupting how products are developed and managed and how talent connects with audiences. Entertainment executives are challenged to effectively allocate limited resources — both human and financial — across a seemingly infinite array of opportunities. In this entertainment management course, you will acquire proven approaches for launching and managing creative products and portfolios, managing and marketing talent, assessing and determining when to make smaller versus blockbuster bets, identifying and capitalizing on market disruptions, and other strategic challenges.”