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A half-limp young woman struggles against a man peeling off her jean jacket, one hand held above her face, a bright light from a smartphone flash piercing her eyes.

A house party swirls as she struggles to lift her head. Her attacker stares at the camera and says, “Thanks for keeping your mouth shut.”

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It’s a startling scene to watch, but also one that has played out in real life for far too many young women. The gritty spot, soon to be in movie theatres and on TV after 9 p.m., anchors the Ontario’s government’s new $41-million strategy to combat sexual violence and harassment.

The grand design was drafted in response to recent high-profile incidents that remain before the courts, including sexual assault allegations against members of the University of Ottawa hockey team, Jian Ghomeshi and Bill Cosby.

“Over the years, every time one of these stories breaks, we’ve once again started the conversation… and then very little or nothing changes. Well, time’s up,” Premier Kathleen Wynne said upon releasing the strategy, titled “It’s Never Ok.”