What Is Push Notification Ads: How to Launch It Froggy Ads is pleased to announce the coming of a new ad format into our advertising network, - meet push ads: the source of excellent quality traffic across popular business verticals. This format fits into the advertiser's marketing campaigns and seems to be an important tool that helps to achieve and engage customers. Working as a global content delivery channel, push advertisements represent premium advertising units that are suited to mobile, desktop and tablet computers. So, what is push ad unit and how does it work? An normal push ad is composed of short notification message (an alert message, so to speak) together with an icon which appears on a user screen as soon as it's triggered. Why are they so powerful? The average US citizen gets 46 push notifications daily. If it comes to tightening user participation, the maximum luck could be found in Europe with the maximum push response on Android (11,4%), and iOS (5,5%). Push advertisements immediately capture users' attention with the brief message just at the perfect time and location. To be able to boost your marketing campaigns, it's worth changing to the user-friendly and fulfilling marketing channel that enhances communication with your potential and present clients. Here are the key benefits that prove the effectiveness of push ads for advertisers: Push notifications guarantee fraud-free environment Users themselves elect to subscribe for all notifications should they wish to receive them. Hence, push advertisements are directly transmitted to the customers whose subscription numbers are attributed to their devices. That, then, ensures high quality traffic and removes even a tiny probability of fraud that positively affects the click-through rate and viewability. A bigger impact at a lower price Such small alert notifications require minimum costs in addition to efforts. Hence, they induce the highest customer involvement delivering only a brief, precise message. Thus, even with a small budget, the advertiser receives a wider reach. Push notification ads ensure maximum viewability Compared to other advertising formats, online push notifications ads are sent right to the user to screen, even if they're not searching the web or interacting with an program. Thanks to this, push advertisements campaigns are more memorable and closer to your viewers. Better retention in the long run The audience interested in your products or services is eager to discover more about updates and hot offers. Push ads are like a continuous reminder of your brand presence in clients' lives -- they could turn inactive users into active ones, or just update present clients with regular notifications. While with this it's likely to appeal to every client individually, in addition, it raises the retention rate in the long-term outlook. Highest reach With push notifications ads, advertisers can target their prospective users on any device or platform -- it helps to achieve increased retention rates and attain new clients at global scope. Push marketing campaigns could be successfully used for geofencing and targeting across country, day part, audience, carrier, OS, browser, browser languages, devices ect. And of course, you can white/blacklisting sources and domains in your campaign setting. Reduced manual operations due to automation You are able to begin launching push notification campaigns in minutes since they don't require any special skills -- push advertisements can be easily found and used from the drag-and-drop editor. Drive notification advertisements can reactivate inactive users for onboarding campaigns, bypassing purchases, and transaction notifications also. Unique customization Thanks to instant message delivery along with advanced customization options, you can configure how the user will see the message on mobile (especially important for time-sensitive offers and discounts). Web push notifications vs app push notifications – what’s the difference? Both web and in-app push notifications can be considered worldwide advertising formats that are acceptable for all sorts of businesses. Our traffic is best fitted for gambling, dating, ICO, nutrition, loans, e-commerce, and game installs offers and the list goes on. Push advertising use cases to straighten your business Push notification ads is an indispensable part of omnichannel promotion campaigns. They aim to show additional possibilities for content promotion to fulfill all your business purposes. Push advertisements help to create more leads, conversions, views, clicks, and to boost brand awareness and boost consumer engagement across channels. What could they be useful for: discount announcements, sales messages, or other offers;

pop up notifications about new blog posts or product upgrades;

surveys, questionnaires regarding your brand (for instance, quality evaluation);

informative data (tutorials which will drive more power for your brand);

offers to download a program (program promos); - reminders, alarms (about a season discount, hot deal, etc.) based on geo-position;

educational information (tutorials that will drive more authority to your brand); Considering the aforementioned, we can't deny but acknowledge that push notifications ads are highly customizable messages which help to capture the interest of your customers and build user engagement on a more personal level. As a result of this, pushes allow advertisers to create their marketing campaigns more diverse and multipurpose. Push notification ads via a single platform. Push notification is a new growing trend that already came knocking to Froggy Ads platform. After registering You're able to fill your campaign budget and begin to advertise with push notifications in 3 simple steps: 1) Go to the Campaigns section and make a campaign with clicking on the push campaign button. 2) In'Campaign Settings' configure when and where you want your ads to be displayed. In the basic settings, you might specify campaign title, devices, timing, targeting, filters, creative monitoring tag, campaign budget, and lead deals IDs. (See the full guide). 3) In 'Campaign Creatives' fill in the parameters: CPC, creative name, add an image and logo plus write your creative text. Save your push campaign and it's ready for launch! Bear in mind, if you function push advertisements via Froggy Ads platform, you can augment their effectiveness with precise targeting and omnichannel delivery on all kinds of devices. Hurry up until format is still new and the prices are still low! Need advice or assistance? Our team will be happy to help!