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About a decade ago, social media was little more than a budding trend. But let’s not revel in the past because, the future is here. Facebook, Twitter, LinkedIn, Instagram, Snapchat are only a few of the commonly used mediums that make the planet a closely connected one. The kids of today cannot even imagine what life was like about 15 years ago, when people didn’t even carry around phones, leave alone smart ones.

Thanks to the power of the Internet & Social Media, people all over the world has access to and can stay updated about almost everything. Being unable to call, you can leave a voicemail or send a text or even better, tweet, Facebook message, etc. Similar to the phone, all we have to do is login to a computer on our platform of choice and start putting our thoughts into words. Our voices have now become truly globalized. Also, Digital Marketing Companies can use Hashtags which operate almost like keywords for targeted searches.

In the old days, in most cases a Digital Marketing Company had to shell out thousands or millions to be heard in most cases. Now, a small Online Marketing Company can easily achieve global reach within days of launching their business. Be it a video that could go viral or creating new knowledge that spreads like wildfire or maybe it’s simply by bigger voices latching onto a shared item. In any case, social media has provided any Internet Marketing Agency the means to have a voice on par with the big dogs for everyone, including the smallest startups or “Mom & Pop” businesses.

DigiFox Media, a full service Advertising Media Agency with a digital first approach, provides services like Social Media, Website Design Development, Media Planning, Buying, Search Engine Marketing, Mobile App Development, Email Marketing, Branding, Strategy and Planning, Experiential Marketing, Graphic Designing, Online Reputation Management, Lead Generation, Pay Per Click and Search Engine Optimization. It is driven by a team of 100+ young minds working out of 6 locations. This talented team full of creators, doers, organizers and overall spirits of pure enthusiasm, has helped DigiFox Media from among 1200+ agencies to shoot up to the top 10 in a span of 6 years. Creating something beautiful and unique almost every other day, building brands and designing websites for talented people from all around the world are just the basics that the company employees live for.

DigiFox Media has had the privilege to work with some of the most sought after brands of the country like TATA Group, BMW, Mahindra, Reliance Group, Zodiac, Jain Irrigation, Vadilal, etc. and expecting to grow in other countries such as Dubai. The company helps startups like Utopian Media to grow and nurture with their set of skills that they can use for them, along with helping non-marketing startups to expand their portfolio. Setting up their own startups for B2C is also their agenda.

DigiFox Media’s young, talented and passionate workforce pushes towards realizing objectives in a creatively infused, free flowing environment, where ideas spawn and bounce from every direction. The synchronization between the various creative and strategic departments of DigiFox Media plays a major role in the still formulating success story of the company.

In today’s world a Digital Marketing Agency has access to the mass market with many benefits over TV or print advertising while it also allows truly personalised marketing. Specific benefits of digital marketing include:

- Global reach: an Agency can find new markets and trade globally with ease

- Cost cutting: a well planned and strategically targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods

- Trackable, measurable results: web analytics and other online metric tools makes it easier to establish how effective a campaign has been. An online marketing agency can obtain detailed information about how customers use their website or respond to advertising. Web analytics can be set up to show exactly how much money is made from each digital tactic

- Laser focused targeting: if the customer database is linked to the company’s website, then whenever someone visits the site, the agency can greet them with targeted offers. The more they buy, the more a Digital Agency can refine their customer profiles and market effectively to them

- Building Goodwill through Openness: through getting involved with social media, a company can build customer loyalty and create a reputation for being easy to engage with

- Social currency: digital marketing lets agencies engage audiences through campaigns using different types of rich media content. On the internet, these campaigns can gain social currency – being passed from user to user and becoming viral

- Improved conversion rates: with a website, customers are only a few clicks away from completing a purchase. Unlike other media like tele and physical shopping, digital marketing can be seamless and immediate.

Together, all of these aspects of digital marketing have the potential to add up to more sales for a Digital Marketing Company. For a Startup Digital Marketing Company, going up against competitors who have a hundred times the spending power was not always an easy task. To their luck, the digital revolution if used effectively, has been their much needed equalizer in the marketing world. To spread their gospel of their clientele, Marketing Agencies can now make use of digital tools and technologies that most people depend on every day. This would include smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Creating the perfect online marketing message can now take a small company from one little corner of the world, to a hundred different places, in a matter of seconds and would still not amount to even half the cost of traditional marketing methods to reach global destinations. Keeping in mind the fact that it’s all about selling solutions, not technology, to real customers who have real needs and problems they want solved, Startups are able to make efforts at effective campaigns to captivate the audiences.

The progress of all things Digital is clearly inevitable and it directly affects Digital Marketing Companies worldwide. Consequently, the way we communicate, cooperate and make decisions is also influenced by the progress of digital technology. Trends are coming that will change the world around us as the technology keeps improving.

Charles Darwin said: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change“ and change we have and change we will. The Digital world now has the likes of Internet of Things, Virtual Reality, Big Data and more that have influenced more than they were initially expected to. Millennials prefer working flexible hours and find life-work balance somewhat more important than compensation. The freelancing economy has experienced epic growth, people are ditching nine-to-five jobs and set their own working hours, all this and more. Not only that people who decide to work flexible find themselves in a more desired situation, but it’s the companies who can employ more promising individuals. Also, it’s the ability to hire employees in any time zone is what counts in today’s digital surroundings.

Overall, with companies finding better, more interesting ways to target their audience, the world of marketing is slowly but steadily evolving into a more interactive playground for both agency and audience member.