An Atheist billboard campaign aiming to foster “rational inquiry” into all areas of people’s lives, that has already made rounds in Vancouver and Sudbury, will be unveiled in Calgary on Friday.

The key message from the Centre for Inquiry, the group behind the crusade, wants to challenge the idea of god and religion using their key message, “Without God, we’re all good.”

Nate Phelps, Alberta executive director of the Centre for Inquiry, said this is about taking the status quo head-on.

“There exists an idea out there that you can’t be good, you can’t be hopeful, you can’t be positive, you can’t lead a good life unless you subscribe to some religious ideology,” said Phelps.

The billboard features a young woman with the caption “Jen 13:1 Praying won’t help. Doing will, without God, we’re all good”

“We do best when we are making decisions and choices based on experience,” said Phelps.

The ad will be located on the south side of Edmonton Trail in the northeast.