Frequent Flyers of Singapore Airlines will have Loyalty Wallet App

One of the world’s leading airline operators, Singapore Airlines, is all set for launching a blockchain-based loyalty wallet in order to improve and further frequent flyers’ spending of collected air miles.

Singapore Airlines has declared its idea of launching a loyalty digital wallet based on the blockchain technology for its KrisFlyer frequent-flyer program, which allows the users spend their air miles at retail partners easily. The application is all set to help with ‘everyday spending f passengers’ digital KrisFlyer miles in ‘point-of-sale transactions at participating retail merchants.

While the information is limited, The airlines will be using its own private blockchain that recognizes participating merchants and partners for the digital loyalty program. The airline operator confirmed a successful set up of the application in proof-of-concept experiment in collaboration technology partner Microsoft and testing base KPMG’s Digital Village in Singapore.

The effort is a famous support of blockchain technology by one of the world’s most popular and highly-rated airline operators – also Singapore’s national airline – in a country that commonly serves as a major transit hub in Asia.

Singapore Airlines CEO Goh Choon Phong said:

“This groundbreaking development in which we will be using blockchain technology to ‘digitalise’ KrisFlyer miles is a demonstration of the investment we are making to significantly enhance the digital side of our business for the benefit of our customers.”

The application is expected to roll out for customers in next six months. Singapore Airlines is currently grabbing the retail merchant partners, originally in Singapore, for its blockchain wallet air miles program.

Singapore Airlines’ initiative into the blockchain technology has made a number of other airlines and airports in the flight industry to adopt cryptocurrencies and blockchain technology. Last month, Brisbane international airport started accepting cryptocurrencies such as bitcoin at retail stores within its terminals.