Update: Steve Jobs has passed away. “Death is very likely the single best invention of Life.”

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

More quotes, video here.

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Steve Jobs Steps Down as CEO.

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come. I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee. … I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role. I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you. Steve

Biggest company in the US? Most admired? Elegant? Innovative? And headed up by a headstrong, brilliant genius.

End of an era? We’ll have more news and updates here constantly as we know more about the too-soon end to one of the greatest runs of innovation and business genius in…ever.

Update: Reuters. “Apple said Steve Jobs has been elected chairman and Tim Cook has been elected CEO.”

Bonus: This quote via Steve Jobs makes me want to cry.

Click here for his Commencement Speech, other goodies.

Video(s) (more to be added as we get updates):