When The Fat Jewish throws a party you know it's going to be outrageous.

And the Instagram star didn't disappoint when he set sail on New York City's Hudson River on Saturday for a private boat party for the launch of PINK PARTY Rosé with Bubbles.

Stars including Kim Kardashian's best friend Jonathan Cheban, The Real Housewives of New York's Dorinda Medley and The Bachelor's Olivia Caridi partied alongside guests to a live DJ set by Diplo.

Rosé captain: The Fat Jewish threw a raucous boat party on New York City's Hudson River to celebrate the launch of PINK PARTY Rosé with Bubbles

On stage: Grammy Award-winning DJ Diplo played a set as the boat sailed around Manhattan

Dressed as a 'slutty sea admiral' in pink, The Fat Jewish told DailyMail.com that the party was 'no holds barred.'

He said: 'There are no rules on this boat. There's a lot of questionable decisions being made. By eight o'clock a lot of people will regret what they've said and done. And that's what we're going for.'

Party guests played rosé beer pong and ate McDonald's and pizza as the boat set sail around Manhattan, while some took the opportunity to get inked with real tattoos.

Famous faces: Dorinda Medley from The Real Housewives of New York was one of the celebrities to join guests drinking PINK PARTY Rosé with Bubbles on the boat

Sea of pink: Guests enjoy the entertainment as Diplo plays a DJ set on board the boat

All in pink: Kim Kardashian's best friend Jonathan Cheban poses with The Fat Jewish

'We're making a lot of memories,' The Fat Jewish added. 'We have people getting rosé logo tattoos, people pouring rose in the Hudson and Diplo playing. It's all going on.'

Other famous guests walking the 'pink carpet' included Nickelodeon's Jack Griffo, Dolores Catania and Siggy Flicker from the Real Housewives of New Jersey, fashion designer Mery Racauchi and Instagram star Jordyn Christine, aka The Blonde Vagabond.

The Real Housewives of New York's Dorinda Medley, who has recently developed a blossoming friendship with The Fat Jewish, said that there is no one better to party with.

Party on: Diplo, fully adorned in pink, plays his DJ set aboard the boat

Pretty in pink: The Bachelor's Olivia Caridi (left) and Delores Catania (right) from the Real Housewives of New Jersey were among the guests partying on the boat

Anything goes: The Fat Jewish (pictured partying with DJ Diplo) described the wild boat party as 'no holds barred'

Jonathan Cheban added: 'A boat trip in the middle of the summer with The Fat Jew – what could be better?’

The party, which was hosted in partnership with Bravo, Onepiece, Dream Hotel, Altec Lansing and Redbull, was followed by an exclusive after party at Dream Downtown.

The Fat Jewish made his first foray into pink wine when he launched White Girl Rosé with Babe Walker and created Swish Beverages in 2015, quickly gathering fans including the likes of Oprah Winfrey. Babe, which is rosé in a can with bubbles, was introduced the following summer.

Setting sail: Siggy Flicker from The Real Housewives of New Jersey and Nickelodeon's Jack Griffo strike a pose before boarding the boat

Sparkling: Swish's newest addition PINK PARTY Rosé with Bubbles is described as a bright, medium-bodied rosé with notes of honeydew and cantaloupe with a crisp bubbly taste

New product: Guests enjoy PINK PARTY Rosé with Bubbles on the top deck of the boat

Swish's newest addition PINK PARTY Rosé with Bubbles is described as a bright, medium-bodied sparkling rosé with notes of honeydew and cantaloupe with a crisp bubbly taste.

The Fat Jewish, who is about to set off for a week partying with Paris Hilton in Ibiza, explained that the new sparkling rosé is inexpensive enough that people can use it 'to celebrate literally everything.'

He added: 'You're the real MVP, you deserve to pop a bottle at all times. Everything is an occasion.'

For more info on Swish, visit them at swishbev.com.