From the Blind TASTE Test:

Jay: Grassy? Kinda hoppy, but really light, could drink like 8 of these in a night (and would enjoy it and myself). Farmhouse.

Olivia: Hoppy, skunky, tasty! It’s an IPA for sure.

Eliza: Light and hoppy, this is a beer I’d like to get drunk on. But it’s a little too hoppy for me to drink casually.

Emily: Yum! This tastes like a yummy summer beer. A little bitter at the end but not overwhelming. It’s an amiable IPA! Amiable IPA is a great name, I should make a brewery and call it that. Or a band! I don’t normally drink IPAs but I adore this.

Thoughts on DESIGN:

Jay: Big Lebowsky? Hard to decipher and the triangles feel gimmicky. Feels generic and “weird.”

Olivia: The dude on this can is kind of scary! He reminds me of someone from the Big Lebowski, This is my least favorite. I’m not into the geometric style. He is just trying to be too cool.

Eliza: I can’t read this! I like the geometric shapes and the color scheme but the print isn’t legible. Also the background yellow is boring AF. Like a bad ’70’s rug.

Emily: I love the lightning bolt graphic but I’m not a fan of the faded yellow, brown, and beige. It looks like ’70s stylized Urban Outfitters home accessories or someone trying to rip off Quentin Tarantino, poorly.