Julian Assange and his WikiLeaks Party are in the running to win Senate seats in Victoria and NSW, according to research by the Labor Party's pollster.

A national poll conducted by UMR Research found 26 per cent of voters said they were likely to vote for Mr Assange and his political party.

UMR found support for Mr Assange and WikiLeaks is highest in NSW, with 36 per cent of people interviewed saying they are likely to support the new party in the Senate.

Support in Victoria is 23 per cent, in Queensland 22 per cent, and in Western Australia 18 per cent.

UMR managing director John Utting said that while he expected the eventual vote for Mr Assange and WikiLeaks will be significantly lower than the latest figures, the polling ''clearly shows the potential of what [Mr Assange] can do''.