A mysterious alliance of unhappy voters has declared war on Queensland's two major parties, but denies it's essentially the gun lobby.

A group branded as Flick'em is funding billboards and full-page newspaper ads urging voters to put Labor and the LNP last at the November 25 state election.

Spokesman Michael Norris has told ABC radio the group is not affiliated with any political party, but is being backed and partially funded by guns and ammunition supplier NIOA, which is run by Queensland MP Robbie Katter's brother-in-law Robert Nioa.

"I can't tell you much about them because I don't know much about them," Mr Norris, who authorised the ads, said.

"They put money in as far as I know, but there's money come (sic) from all sectors."

Mr Norris could not say who the senior person was in the alliance.

"I don't know exactly," he said.

"I would be more transparent if I knew the answers, but I don't know the answers."

The Townsville-based former military man said he was just one member of the group with a shared view that the major parties had failed Queensland on too many issues, for too long.

"I think there's more emphasis sometimes on where we've come from rather than our message."

He said a firearms group had registered the website but "they've not made any secret of it either".

The website says the group isn't trying to tell people who to vote for - only who to boycott.

"My hope is that by getting a few independents in .. or other parties in, that we will be listened to," Mr Norris said.

He said he got involved in the attack campaign through a friend, but didn't want to name that person because he worked for a government organisation.

Labor and the LNP could expect to see more billboards like the one already standing in Rockhampton, which simply reads: "Flick'em! putthemajorslast.com.au", he said.

The group's newspaper ads have taken the form of an open letter from an unnamed "pissed-off Queenslander" to other voters.

"I am sick to death of these puffy-faced ALP and LNP politicians looking down the lens of a camera saying stupid things to me in my living room every night," it reads.

"SHUT UP! You're not smart or clever. You're just taking turns at stuffing our State."

AAP has sought comment from Mr Katter and Mr Nioa.