AMD has slashed prices on the Radeon RX 460 2GB and Radeon RX 470 4GB graphics cards. The suggested e-tail prices of both cards are reduced by $10 with the RX 460 starting at $100 and the RX 470 at $170.

The price cut from AMD comes in the face of release of Nvidia’s new GeForce GTX 1050 series graphics cards. The GTX 1050 Ti is set to hit the shelves on October 25 at $140 while the younger sibling GTX 1050 non-Ti model will launch a couple of weeks later with a price tag of $110.

These are the very same prices as the launch-day SEPs for the 6GB and 3GB Radeon RX 460; however if Nvidia’s words are to be believed, the GTX 1050 Ti is on average 40 per cent faster and 128 per cent more power efficient than the RX 460 at stock speeds.

We’ll see how the two cards fare against each other in a few days, but AMD doesn’t want you to compare Nvidia’s new entry level card with the RX 460. Instead, the team red has just fired off a press-deck (via TechPowerUp) explaining why consumers should choose the Radeon RX 470 graphics card over the GTX 1050 Ti, although the former costs $30 more than Nvidia’s solution.

Here’s Why You Should Choose $170 RX 470 Over The $140 GTX 1050 Ti, According to AMD

First things first, the Radeon RX 470 packs double the memory bus width compared to the GTX 1050 Ti. This translates into double the memory bandwidth which means better anti-aliasing performance. According to the presentation, the RX 470 is better equipped to deliver above 60 fps gaming experience in many AAA titles at 1080p, with anti-aliasing enabled.

AMD further highlights the ability of its Polaris based GPUs to take advantage of the DirectX 12’s asynchronous compute feature. The chipmaker claims that its Radeon RX 480, RX 470 and RX 460 are faster than competing GeForce cards at Battlefield 1 thanks to its async compute engines, or ACE units.

The press-deck also includes a chart showing the performance of the RX 400 series stack relative to Nvidia’s offerings. A big performance/dollar gap between the RX 460 and RX 470 hints that AMD might be planning a Polaris 10 based SKU positioned between the two cards.

In light of recent cost adjustments, AMD’s arguments hold weight, but we can’t ignore the pricing inflation that has been surrounding the RX 470 since its launch, and is still in effect. As of writing this article, there is only one RX 470 4GB model on Newegg that is on sale for the original $180 MSRP. The majority of units are priced at $200 or more.

Even if the RX 470 reaches a $170 price-point, we won’t recommend to rush out to buy the card but better wait for the GTX 1050 Ti reviews to go live.

Do you agree with AMD about the Radeon RX 470 offering better performance per dollar value compared to the new GTX 1050 Ti? Let us know your thoughts in the comments below.