Ha ha, no, of course not.

Yahoo is a notorious repeat offender. Yahoo is the reason the “if you’re not paying money for a service, then you’re not a customer, you’re the product.” saying exists.



Here is some fully general advice: If you’re the user of a free-to-use website, and you learn that it’s being bought by a large company, then this is always, and forever, bad news. If it’s not an acquihire, then it’s something worse. You’re not a customer, you’re the product.

If we’re lucky, this will be a Livejournal-style buyout, where the site just gradually disintegrates over the course of several years. If we’re unlucky, then it’ll be a Posterous-style buyout, and Tumblr will be shut down when Yahoo goes bankrupt in six months. It is vanishingly unlikely that being owned by Yahoo will benefit Tumblr users at all.

Predictions: