By Katie Meyer

Schadenfreude: A feeling of enjoyment that comes from seeing or hearing about the troubles of other people

Socialhadenfreude: A feeling of enjoyment that comes from seeing or hearing about the social media disasters of other brands

2015 was a very delicious year for social media scandals. Nothing makes a marketing manager feel smugly superior like watching big brands fail hard, and publicly, online.

What were the biggest social media fails of 2015? How did brands recover from the disasters? Most importantly, which blunders were the most entertaining?

Blackberry’s Twitter for iPhone

When you think of social media, you might not think of Blackberry, partly because of a gaffe earlier this year. The tech giant was slow to integrate touch screens and cameras, putting itself behind other mobile devices in ease of use for Twitter, Instagram, and Facebook. And what’s the point of a smartphone if you can’t use it to talk to your friends?

Even RIM employees find tweeting with a Blackberry next to impossible. Or, that’s the message the company very publicly sent when they tweeted about their integration with Twitter… using an iPhone. Whoops.

The initial tweet went viral and before Blackberry could take it down (Twitter is so hard to use on a Blackberry); the Verge grabbed the above screencap. Social media mistakes live forever: Blackberry couldn’t undo its iPhone tweet.

The brand may have realized that there was no recovering from the slip up. @Blackberry deleted the message and tried to bury it under a deluge of new updates. There was no apology.

The gaffe seemed like a confession of Blackberry’s outdatedness: an admission, from the inside, that the company couldn’t keep up. Favourites, retweets, replies, and mentions for the brand dipped on Twitter as users distanced themselves from the brand that confirmed the worst forecasts for its own future.