Smartphone “Super” LCD-OLED Display Technology Shoot-Out

iPhone 4 – Samsung Galaxy S – Motorola Droid – iPhone 3GS – Google Nexus One

Dr. Raymond M. Soneira

President, DisplayMate Technologies Corporation

Copyright © 1990-2010 by DisplayMate Technologies Corporation. All Rights Reserved.

This article, or any part thereof, may not be copied, reproduced, mirrored, distributed or incorporated

into any other work without the prior written permission of DisplayMate Technologies Corporation

Introduction and Series Overview

A key element in the success of all smartphones and mobile devices is the quality and performance of their display. There have been lots of articles comparing various smartphone LCD and OLED displays and technologies, but almost all simply deliver imprecise off-the-cuff remarks like “the display is gorgeous” with very little in the way of serious attempts at objective or accurate display performance evaluations and comparisons – and many just restate manufacturer claims and provide inaccurate information, performance evaluations and conclusions. This article objectively compares the display performance of five leading smartphone LCD and OLED displays based on extensive scientific lab measurements together with extensive side-by-side visual tests, incisive evaluations and comparisons, nicely summarized in the Comparison Table and Results Highlights below. The term “Super” is marketing puffery being used by some manufacturers, but we have adopted it generically to differentiate the highest performance display technologies. Since smartphones are being used to view photos, videos and a wide range of multimedia content we have evaluated their picture quality on the same terms as HDTVs. In fact, one of the smartphones that we tested has better picture quality than most living room HDTVs – so the bar is already quite high for smartphones. But there is still plenty of room for improvement and we will show and tell you where – we have included images that have been mathematically processed to correct color and imaging errors on each smartphone so you can compare them to the originals. Part II of this series will be on glare, screen reflectance, ambient lighting and sensors, automatic screen brightness controls and using them to improve picture quality, screen readability, viewing comfort, reduce display power and increase battery run time. Now let’s see how these leading smartphone’s perform…

The Comparison Table below covers a wide range of display data on the Google Nexus One, Samsung Galaxy S, Apple iPhone 3GS, Motorola Droid and the Apple iPhone 4, but here are some of the highlights and conclusions culled from the Table:

iPhone 4 – “Super” LCD

Since its introduction the iPhone has been one of the wonders of the modern tech world for many reasons – but its display was never one of them – up until the iPhone 4, where it finally got the display it deserved. The iPhone 4 display, nicknamed the Retina Display, is an outstanding “Super” LCD delivering top performance in many of our test categories – it has the brightest and sharpest display, but on the other hand its color gamut is too small, producing under saturated somewhat washed-out colors, and its image contrast is too high, which produces punchier images and also partially compensates for its smaller color gamut. These were most likely intentional tradeoffs made by Apple to increase screen brightness, power efficiency and battery run time. None-the-less the iPhone 4 earned our Best Mobile Display Award in the DisplayMate Best Video Hardware Guide. We include a dedicated comparison with the iPhone 3GS below. “Retina Display” is a great marketing name, and it is the sharpest smartphone display available, but quantitatively it is a factor of two lower than the acuity of the human Retina. Click here for a discussion on the Retina Display. Finally, Part II of this series will discuss some major flaws in the iPhone 4’s Automatic Brightness control, which hopefully will be corrected in the near future through a software update.

Samsung Galaxy S – “Super” OLED

The Galaxy S has Samsung’s next generation premium OLED display marketed as a “Super AMOLED” display. The AM stands for Active Matrix, but all smartphone displays have that. What is particularly impressive is how rapidly Samsung has been improving their OLED technology, and the Galaxy S delivered top performance in many of our test categories. Some of areas where it fell short were the result of manufacturer calibration and OS issues rather than fundamental problems with the OLED technology itself. Google confirmed that some of the display problems we discovered are caused by Android 2.1. While OLED is still a relatively young display technology that has not yet been perfected to the performance levels of the very best mature LCDs, the Galaxy S is already an impressive display for an upcoming and rapidly evolving technology, so it earned our Best New Mobile Display Technology Award in the DisplayMate Best Video Hardware Guide. There are comparisons with ”Super” LCDs and “non-Super” OLEDs below. Part II will also discuss problems with the Automatic Brightness control on the Galaxy S, which should also apply to other Android phones.

“Super” LCD versus “Super” OLED

All of the tested LCDs were considerably brighter than the OLED displays – however, that may change in the near future as OLEDs continue to improve… While “Super” OLEDs have roughly 50 times the Contrast Ratio of “Super” LCDs, when a display is set properly to its optimum screen brightness that superior Contrast Ratio is visually insignificant except under dark ambient lighting, which is seldom the case for mobile displays. While OLEDs love to flaunt their vivid colors and large color gamut, that produces gaudy and over saturated pictures – someday they will turn those down and get it right… While the iPhone 4’s sharpness is something of an overkill (it’s that high for App compatibility) the PenTile arrangement of the OLEDs has only two sub-pixels per pixel instead of the usual three, so it sometimes appears more pixilated than its stated resolution implies – it’s excellent for photographic images but is noticeably degraded for colored (red, blue and magenta) text and graphics. While all OLEDs behave considerably better with changes in viewing angle than “Super” LCDs, smartphones are primarily single viewer devices and the user can easily orient the phone for the best viewing angle. LCDs are currently more power efficient for brighter images and OLEDs are more efficient for darker images. But for typical web and app content, which typically use bright backgrounds, the power balance is still decisively in the favor of LCDs by more than 2 to 1 in our tests – again, that should change as OLEDs continue to improve… The big question remaining for OLEDs (and not covered by our tests) is whether the previous uneven aging over time for the red-green-blue OLED sub-pixels has been solved.

“Super” OLED versus “non-Super” OLED

“Super” OLEDs do indeed perform considerably better than “non-Super” OLEDs. What is particularly impressive is how rapidly Samsung has been improving their OLED technology. The “Super” OLED is a much more refined display with many fewer artifacts and a much better factory calibration. Samsung advertises that the Galaxy S Super OLEDs are 20 percent brighter and use 20 percent less power than “non-Super” OLEDs, and have a screen reflectance of just 4 percent, down from 20 percent for “non-Super” OLEDs. In our lab tests the Galaxy S has a screen reflectance of 4.4 percent, is 25 percent brighter and uses 21 percent less power than the “non-Super” OLED in the Google Nexus One – meeting or exceeding all of Samsung’s specs. Particularly impressive is the very low screen reflectance, which is among the lowest we have ever measured – outdoors it can have a significant impact on screen visibility. The over-saturated gaudy colors are still there – they need to be properly managed and can be used constructively in a calibrated fashion to counteract the effects of glare from ambient light (Part II).

iPhone 4 versus iPhone 3

The iPhone 4 display is a tremendous step forward over the iPhone 3GS and earlier models. It has double the resolution, a 26 percent brighter screen, 24 percent lower screen reflectance, and 64 percent greater Contrast under bright ambient light, plus it has 8 times the Contrast under dim ambient light. On the other hand, the iPhone 4 has the same reduced color gamut as the iPhone 3GS, producing under saturated somewhat washed-out colors. The iPhone 3GS has very low image contrast, which adds to the display’s washed-out appearance. The iPhone 4 has gone to the other extreme and has too much image contrast, which gives its images a punchier look and also partially compensates for its smaller color gamut. Lastly, the iPhone 4 display consumes only half the power of the iPhone 3GS display.

Motorola Droid – “Super” LCD

The original Droid, launched in October 2009, remains the number one smartphone in terms of overall picture quality and accuracy, close to what you see in a calibrated studio monitor and actually better than most living room HDTVs – just a lot smaller, but still impressive none-the-less. It earned the Best Mobile Picture Quality Award in the DisplayMate Best Video Hardware Guide but only for Android 2.0. Google confirmed that the some of the display problems we discovered afterwards were caused by upgrading to Android 2.1.

Google Nexus One – “Non-Super” OLED

Its “non-Super” OLED display got lots of attention when it was introduced in January 2010, but in terms of objective picture quality and overall display performance it behaves like a rushed and unfinished prototype for early adopters instead of a production quality display. Decidedly in last place for the five smartphone displays tested. Google confirmed that some of the display problems we discovered are caused by Android 2.1.

And the Winner is…

There is no decisive winner as each of the three “Super” displays significantly outperforms the others in more than one important area and significantly underperforms in other areas. The iPhone 4 by far has the brightest and sharpest display and is the most power efficient of the displays. The Motorola Droid by far has the best picture quality and accuracy. The Samsung Galaxy S by far has the lowest screen reflectance and largest Contrast for both bright and dark ambient lighting, and the best viewing angles. On the flip side, the iPhone 4 has a weak color gamut and viewing angles, the Motorola Droid has weak screen reflectance and viewing angles, and the Samsung Galaxy S has lower brightness, excessive color saturation, higher power consumption and some sharpness issues. Each of these “Super” displays is none-the-less impressive and deserves an award: the iPhone 4 performed better overall so it earned the DisplayMate Best Mobile Display Award, the Motorola Droid earned the Best Mobile Picture Quality Award, and the Samsung Galaxy S earned the Best New Mobile Display Technology Award. Each of these displays has lots of room for improvement and can leapfrog the others in their next iteration with appropriate action…

DisplayMate Display Optimization Technology

All of these “Super” displays can be significantly improved and optimized on many different levels. This article is a lite version of our intensive scientific analysis of smartphone and mobile displays – before the benefits of our advanced mathematical DisplayMate Display Optimization Technology, which can correct or improve many of the deficiencies – including higher calibrated brightness, power efficiency, effective screen contrast, picture quality and color and gray scale accuracy under both bright and dim ambient light, and much more. If you are a display or product manufacturer and want our expertise and technology to turn your display into a spectacular one to surpass your competition then Contact DisplayMate Technologies to learn more.

Below we compare the displays on the Google Nexus One, Samsung Galaxy S, Apple iPhone 3GS, Motorola Droid and the Apple iPhone 4 based on objective measurement data and criteria. Note that we are testing and evaluating the displays with whatever hardware, firmware, OS and software are provided by the smartphone manufacturers. Note that the Categories in the Table are not intended to have equal weighting in case you plan on scoring the results. For details, measurements, in-depth explanations and analysis see the Article Links below for the individual dedicated articles for each smartphone.