How much is that doggie in the window? Well, if you include the gold Apple Watches (yes, two watches), it’s worth about 250,000 RMB. For humans with zero Apple Watches—who fit comfortably into the two categories of people who think they’re ridiculous and people who can’t afford them—the son of one of China’s richest men has just made the Apple Watch look even more ostentatiously stupid.

The 27-year-old Wang Sicong, the son of property magnate Wang Jianlin, posted pictures of his dog on Tuesday with the caption, translated by the Telegraph: “I have new watches! There should have been four watches because of my four long legs, but in case I look too ‘tuhao’, it was decided that I should wear two but no fewer, or it would not fit my status. Do you have one too?”

The term “tuhao”, meaning the vulgar rich, is a favorite topic here at TWOC, but this little show proved to be a bit much. The online world exploded in condemnation of the dog, named Keke, and its owner. Most expressed horror, some expressed disappointment, and at least one joked about marrying the dog.

Of course, Wang Sicong may have been joking—the way one might with a new hat or pair of shoes on their pet—but the fact that no one can really tell is certainly interesting. Then again, most of us would give pause to doing something like, oh, feeding a cat caviar for fear that people would chase us through the city with sticks to rightly murder us in a frenzied attack. Or, as said by the Shanghaiist, “We’d like to pretend that this post is just a joke, but mostly because we don’t want to be mad at that adorable dog. The dog can’t help that its owner is an asshole.”

There’s also the fact that the dog only gets FIJI bottled water and has a Fendi bag. Sicong’s father, Wang Jianlin is an individual human male with assets in excess of 39.1 billion USD—approximately enough to buy gold Apple Watches to adorn all four legs of 977,500 dogs if it took his fancy. Enjoy your Apple Watch Sport.

For more on the rich and infamous, check out China’s Gilded Rich.