RelishMix reports that when it came to Disney and Lucasfilm generating word-of-mouth on social media about Star Wars: The Force Awakens, they reached more than 667 million people. Next to other film properties’ social media universes, Star Wars is in good company, ranking fifth behind Fast & Furious, Minions, The Hunger Games and The Avengers. A week before the release of Furious 7, that film counted an SMU of 865 million.

Behind this year’s Jurassic World, which owns the top opening of all time at $208.8M, each of those high-SMU film franchises touted sequels that ranked as one of the top five openings of 2015: Avengers: Age of Ultron ($191.3M) at No. 2, Furious 7 ($147.2M, No. 3), Minions ($115.7M, No. 4) and The Hunger Games: Mockingjay-Part 2 ($102.7M, No. 5). Many are expecting The Force Awakens to clock an opening between $180M-$220M at 4,134 theaters — which is the widest theater count ever for the month of December.

The Star Wars SMU currently breaks down as follows: 85.5M Facebook reach, 5.7 million Twitter followers, 1 million YouTube subscribers and 574 million YouTube views. As four-quad audiences have peeled their eyes away from their TVs toward their mobile devices and laptops during the past decade, social media has been a crucial component to Hollywood marketing.