As you might hope, the camera is also very connected: there's WiFi and NFC to help talk to your phone, and Bluetooth to talk to an optional remote control. You can record up to 128GB of footage on a microSD card, so you shouldn't have trouble recording many of your adventures in VR. Kodak's name might be historic, but it's going up against mobile giants like Samsung and camera stalwarts Nikon.

The catch? JK Imaging (which oversees the Kodak camera brand) doesn't expect the 4KVR360 to ship until sometime in early 2017, and hasn't revealed a price. Though we'd expect it to be somewhere between the Nikon's $500 and Sammy's $350 though.

We're live all week from Cologne, Germany, for Photokina 2016. Click here to catch up on all the news from the show.