These are conceptual cigarettes designed by German Ljutaev with a video game life meter printed on the paper. That way, if the giant warning on the pack didn't do the trick, you have a visual reminder ON THE CIGARETTE that you're slowly depleting your life-force (but increasing your EVE if you live in the world of Bioshock). A "fairly sure, fairly honorable form of suicide," Kurt Vonnegut once called it. Hey, I'm not here to judge, I'm just here to whip your ass if we're drinking and you put a cigarette out in my beer before I'm finished with it. Does this bottle SAY ashtray on it? "No, it says Root Beer." Teehee, one more and you might have to carry me home!

Hit the jump for a couple more shots including a Super Mario World reference which, I dunno, I don't think that game had hearts, did it?

Thanks to my buddy Terry, who used to smoke but doesn't anymore because he needs all the help preventing erectile dysfunction that he can get.