AUCKLAND, New Zealand — When the lights went on and the cameras started rolling on the 2017 women’s tennis season, much of the action could not be seen.

After changes to the WTA tour’s streaming and television platforms, women’s tennis matches often proved difficult or impossible to find for many fans during the star-studded opening days of the season. In perhaps the most jarring example, Serena Williams’s first match in four months, last week at the ASB Classic in Auckland, was not available to watch in the United States unless you were resourceful enough to find a pirated stream.

The gaps in coverage were created when the WTA took its overseas tournaments from Tennis Channel to the less visible beIN Sports and left the ATP-owned digital streaming platform TennisTV. The WTA intends to start its own subscription streaming service, but that is not expected to be ready until April, at the earliest.

Steve Simon, the chief executive of the WTA, said that consolidating the organization’s rights was a priority, a departure from its previous arrangement, which at times amounted to subletting from the men’s tour. There has been progress on some fronts: All singles matches at all tournaments are now produced by the WTA’s broadcast partner.