Jeep's Wrangler has a starring role in the new Call of Duty: Modern Warfare 3, and -- timed to coincide with the release of the video game at midnight tonight -- Jeep today announced a 2012 Jeep Wrangler Call of Duty: MW3 Special Edition, and a multimedia ad campaign to ride the wave of the popular game. The TV ad above begins airing today, the long form is above.

The special editions of the Wrangler and Wrangler Unlimited are based on the Rubicon trim and will go one sale next month, starting at $36,495 for the two-door and $40,070 for the four-door Unlimited, both plus shipping.

The Call of Duty Wranglers come in black or silver, with semi-gloss black wheels. The exterior is tricked up with Call of Duty graphics on the fenders and spare tire cover, a special "power-dome" hood and a batch of goodies from the Mopar accessory bin, including a winch-ready front bumper, rear bumper, rock rails, tail-lamp guards and fancy fuel-filler door. If that's not enough, buyers can have the dealer add more Mopar goodies including a Warn winch, 2-inch lift kit and five-spoke wheels.

The interior gets Call of Duty logos galore: on the black seats, the dash, the grab handle, the Mopar Slush Mats and the rear cargo mat.

This is Jeep's second tie-in with Activision's Call of Duty franchise, and the brand says the last special-edition fantasy Wrangler was a sell-out.

To promote the new Wranglers, the Jeep assault includes a social media contest to win the first special-edition Wrangler off the line, plus:

A new Wrangler slogan: "The toughest vehicle in the world. Any world."

Besides the TV ad above, which takes the Wrangler though a chase derived from the games, there's a long-form version and behind-the-scenes video that can be seen at www.jeep.com.

A "Jeep Ops Sweepstakes" to win the first 2012 Jeep Wrangler Call of Duty: MW3 Special Edition. You can enter at www.facebook.com/Jeep. Also on Facebook, Jeep fans can play the brand's "Jeep Ops" online video game.

Electroluminescent billboards in L.A., New York and Chicago. The billboards use a new backlit technology using low-voltage electroluminescent lamps.

Print ads featuring a 3D Mylar overlay.

A movie production team created the TV ad and "the set was created with detailed elements taken directly from the game. The creative execution for the print advertisement and the billboards are uniquely designed to immediately catch your attention. Each element created and produced for this campaign mirrors the same look and feel found in the game," said Olivier Francois, Chrysler group's chief marketer.