Yesterday, one of the first Super Bowl LIV ads featured a trio of Bostonians—Chris Evans, John Krasinski, and Rachel Dratch–hawking Hyundai’s wares. That came on the heels of Molly Ringwald featuring in two spots for Avocados From Mexico. Now, we’ve got Bryan Cranston going crazy over a new Mountain Dew.

If you haven’t seen The Shining, a cinematic classic that’s often been referenced throughout pop culture, then the homage here might sail over your head a bit. It shouldn’t though. Mountain Dew isn’t exactly known for subtlety or nuance, so the iconic movie scenes here should be somewhere in your memory banks even if you’ve never seen the full film. Add in a delightful dash of Tracee Ellis Ross and you’ve got a very silly little TV spot that’s sure to please the Dew drinkers out there, even if it pisses off the purists.

Check out the new ad below: