Please take a moment to fill out the following survey regarding award shows and movie interests. This survey is anonymous. The test should take less than 10 minutes to complete.

The purpose of this survey is to evaluate people’s perception towards movie advertisements and award shows. Your participation in this study is voluntary. You have the right to be a part of this study, to choose not to participate or to stop participating at any time without penalty. If you agree to participate in this study, you will be asked a series of questions evaluating your perception of a movie ad. There are no known risks to participants. Knowledge gained from this study may help students, communication and marketing professionals to understand people’s perceptions towards movie ads and what drives their movie-going decisions. There are no direct benefits to the participants. The information in the study records will be kept strictly confidential. Data will be stored securely in an on-campus office at Rochester Institute of Technology. No reference will be made in oral or written reports that could link you to the study. This survey is anonymous, no type of

information like IP, geo-location and invite data will be stored. Participants will not receive compensation. If you have any questions at any time about the study or the procedures, you may contact the primary researcher at zmp2642@rit.edu . If you have any questions about your rights as a research subject, please contact the Rochester Institute of Technology Human Subjects Research office at

or (585) 475-7673. By completing the survey, you indicate your willingness to participate in this study.

For the context of this study:

The Academy Awards, or “Oscars”, is an annual American awards ceremony hosted by the Academy of Motion Picture Arts and Sciences to recognize excellence in cinematic achievements in the film industry. The Various category winners are awarded a statuette, officially called the Academy Award of Merit, which has become commonly known as the “Oscar.”

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