Hype always goes hand-in-hand with a Steve Jobs keynote, and the opening address at the 2008 Worldwide Developers Conference today was no exception. Apple CEO Jobs took the stage wearing his familiar black turtleneck and blue jeans and began his presentation by recounting the success of the iPhone, confirming the existence of Snow Leopard, the next version of Mac OS X, announcing .Mac replacement MobileMe, going over the features of the new iPhone software, and announcing a new iPhone with 3G and GPS support for $199 and $299, depending on the amount of included storage (8GB v. 16GB).

iPhone 2.0 software

The new iPhone 2.0 software is very enterprise-friendly, featuring push e-mail, push contacts, auto-discover, global address lookup, two-factor authentication and remote wipe. Apple has also worked with Cisco to build in a secure VPN. In short, there is no doubt as to the level Apple's commitment to the enterprise with the new iPhone software.

After a number of demos from third-party developers , Steve Jobs took the stage once again to tout some of the new features of the iPhone. It now supports all Microsoft Office and iWork documents. The iPhone 2.0 software will be released in early July and will be made available as a free update for all current iPhone owners; iPod touch owners will have to fork out $9.95. Any app under 10MB will be available over any network; apps larger than 10MB will need a WiFi or iTunes connection.



Cro-Mag Rally demoed on the iPhone

Mobile Me

Apple also launched a brand new service called MobileMe. Described as "Exchange for the rest of us," MobileMe stores your data in the cloud and will push information up and down to keep all of your data current, all of the time. It works over the air and is supported by Mail, iCal, and Address Book on Mac OS X, and via Outlook on Windows. MobileMe will offer 20GB of storage for $99 per year with a 60-day free trial. It will launch alongside the iPhone 2.0 software in July and will replace the company's current .Mac service. Current .Mac subscribers will be rolled over to MobileMe.

New iPhone

After the MobileMe announcement and demo, Steve Jobs came back on stage to tout the iPhone's 90 percent customer satisfaction rating. Jobs then announced the long-expected 3G iPhone with GPS. It is slimmer, has a side slot, full plastic back, flush headphone jack, and the same display as its predecessor. Battery life is rated at 300 hours for standby, 2G talk at 10 hours, and 3G talk of 5 hours. That translates into 5-6 hours of browsing, 7 hours of video, and 24 hours of audio. The 3G iPhone also offers full Exchange support using Active Sync and a secure VPN.

The iPhone 3G will cost $199 for the 8GB model and $299 for the 16GB model. Apple plans availability in 22 countries starting July 11, with a goal of rolling it out to 70 countries.