Open Call for Innovative Projects Utilizing the OriginTrail Protocol Is In a Full Swing

At the end of November, we announced the 39 projects that were admitted to the next round of our open call and are competing for exciting rewards — mentorship and up to USD 30,000 in TRAC tokens for launching their project on the OriginTrail network. In December, we published the project videos and demos. At the same time, we opened the registrations for a community vote which will happen at the end of January. Every TRAC holder will get the chance to select their top 3 projects that are competing for attractive rewards and mentorship. The voting will be executed through a smart contract. Projects are already proactively engaging with the OriginTrail community with an ambition to gain interest and support. During January, you will have a number of chances to get to know the projects. A great insight into the variety of projects — from sectors like food tech and online invoicing — is this YouTube playlist of all the projects’ presentations.

Communication Highlights: Community Growth and Improved Media Reach

In December, the communications team was blessed to have a lot of interesting developments to excitedly communicate to the public. Here are the highlights:

We received a great media response to the Oracle partnership:

The partnership was covered by crypto influencer Ivan on Tech, several media outlets — Invest in Blockchain, Bitcoin Exchange Guide, Bitstarz — and proudly shared by the leaders of both companies.

The Ivan on Tech Interview reached 12,000 views:

Ivan Liljeqvist, one of the most renowned blockchain educators, gave the community an inside peek into OriginTrail’s offices and interviewed the founders. Then, he met representatives from our new partner, Oracle.

Nye The Crypto Guy’s interview went live:

We had a blast working with Michael, is one of the early supporters of the project. Co-founders Žiga Drev and Branimir Rakić gave an interview from our Belgrade office:

In December, we presented OriginTrail at three events:

Co-founder and CTO Branimir Rakić presented at Google’s DevFest, the first GDG event in Ljubljana, Slovenia:

As part of the SmartAgriHubs project, we attended a seminar in Antwerp, Belgium:

CMO Maja Voje presented our Q4 campaigns to the blockchain community in Slovenia:

We worked on education as it is the key to implementation:

Since 80% of the future blockchain adopters are in the exploration phase of the implementation, which means that they still have to define a use case that makes sense for their organization, OriginTrail pioneered educational content to help companies and organizations adopt blockchain-based solutions. The first pieces of educational content are:

A three part free video tutorial series created and narrated by John G. Keogh, Chairman of the Trace Alliance. Part 1: Blockchain-driven Value Chain Transparency & Trust; Part 2: A Brief Overview of the GS1 System; and Part 3: Implementing the Blockchain — How to Get Started. Enjoy the content here.

CMO Maja Voje wrapped up the key concepts discussed at Structure a Traceability Use Case using blockchain technologies that we developed in order to help business practitioners structure their use cases. We are starting a new mailing list for community members who are interested in educating themselves on applied blockchain topics.

The OriginTrail community grew:

Our social media following increased significantly in December. The OriginTrail Holiday Giveaway went viral and we saw some nice monthly growth rates. Not only did our Twitter and Telegram following grow as the result of a giveaway program, we also measured a 20% growth rate on Discord due to the mainnet launch, 33% of growth in membership in the Trace Alliance LinkedIn group and overall 327% more traffic on the webpage. With an increased interest in the project due to the mainnet launch, new Oracle partnership and innovative projects such as open call, this spike was a nice way to wrap up the year.