Chatbots have become a very popular tool for B2B and B2C businesses in every industry. Not only are they a great data collecting tool, but they’re also a valuable branding, marketing, and customer service aid. Chatbots also help businesses stand apart as an organization that understands technology, trends, and customer engagement.

For many businesses, developing a branded chatbot is a way to increase visibility, streamline operations, and remain competitive in their industry. Can your business benefit from programming your own chatbot? Here are some of the advantages of a business chatbot to consider.

Benefits of creating a chatbot

1. Cost savings

Digital Doughnut notes that most businesses are creating and implementing chatbots in an effort to save money and enhance business operations, saying, “chatbots are automated solutions, they allow organizations to handle many customers at once, and simultaneously. By “employing” chatbots that complements human agents, you will not only save on employee costs but you will also avoid the problems caused by human errors.” Chatbots have become a great solution for businesses who want to streamline their customer relationships and management.

2. Better customer experience

Chatbots give customers access to a business 24/7. Instead of waiting for businesses to be open and staffed, customers can access business information through quality chatbot programming.

3. Lead generation

Chatbots can be programmed to gather certain information that allows sales reps and other contacts to follow up at a later point to nurture customers along their buyer’s journey.

4. Advanced analytics

Chatbots are a great opportunity to collect more customer data. Digital Doughnut remarks, “With the feedback, they collect through simple questions, you can make improvements on your services/products and even optimize your website by adjusting low converting pages…Chatbots can be also used to track purchasing patterns and consumer behaviors by monitoring user data.” More data can lead to better business decisions and boost brand growth and engagement.

The best languages for programming chatbots

Businesses have a number of solid programming options to them to be able to create the most effective chatbots for their business needs. Some are “easier” than others, but most experienced developers will have some experience with at least one of these. Here are some of the best options currently available.

#JAVA

Java is an object-oriented language that makes it a great choice for chatbot development and it has the ability to create high-level features. Java is always a superb choice, given its capability to create high-level features. Chatbots Life notes, “Java also offers an in-built garbage collection facility. Moreover, Java comes loaded with several great features to build AI-powered Chatbots. Most importantly, having been a popular language for decades Java boasts of a robust global community of developers ready to help you for getting rid of any problem you are stuck with.” The flexibility of Java makes it a top-tier solution for developers who want to build and program chatbots.

#Python

Experts regard Python as the most widely used language for programming chatbots. Part of the reason for this is because Python is equipped with Artificial Intelligence Markup Language which makes it easier to create more complex chatbot features and an effective AI-powered chatbot program.

#C++

The C++ language is known for speed and performance capabilities, which can be a huge advantage in programming AI chatbots for business. It’s a very stable language that helps developers complete projects faster without losing sophistication needed to effectively complete AI chatbot builds.

#PHP

PHP is a great choice for cost-sensitive businesses who want a solid choice for programming chatbots. It’s used for all sorts of web development involve varying degrees of complexity and different features. PHP gives developers the ability to run chatbots on any platform because it’s a language not dependent on a specific platform.

#Ruby

Ruby is similar to Python and is a fairly common, well-known programming language among developers. It’s a robust platform that enables you to everything you need to create a sophisticated, AI chatbot with clean and precise coding.

Finding the right language for programming chatbots at your business

While all the languages above can be used for programming chatbots, they might not all be a fit for your particular business needs. On the one hand, you’ll need to select the programming language that has the capabilities to ensure that you can develop the features you want. Do you need it quickly? Do you need advanced capabilities? These will affect what kind of programming language will be the best fit for you.

You’ll also need to select something that your developers have familiarity with so that they can use it to build the chatbot program. Having discussions with your IT team or outside consultants can help you figure out what the best chatbot programming tool is to help you meet your overall business goals and create the best possible chatbot for superior customer experience.