It is official!

We will be opening the Fair ICO contract for the pre-sale of our Branche Loyalty Tokens (BLT), at 12AM EST on Monday December 5th 2016.

The contract will remain open to taking deposits for 30 days, closing at 12am EST on Monday January 2nd 2017.

We will be having a “phased reward” system over the 4 weeks of the contract:

- Those who contribute between 12am EST on Monday December 5th, 2016 and 12am EST on Monday December 12th, 2016 will receive a bonus amount of BLT equal to 20% of their total purchase.

- Those who contribute between 12am EST on Monday December 12th, 2016 and 12am EST on Monday December 19th, 2016 will receive a bonus amount of BLT equal to 15% of their total purchase.

- Those who contribute between 12am EST on Monday December 19th, 2016 and 12am EST on Monday December 26th, 2016 will receive a bonus amount of BLT equal to 10% of their total purchase.

- Those who contribute between 12am EST on Monday December 26th, 2016 and 12am EST on Monday January 2nd, 2017 will receive no bonus amount of BLT.

Here are the rules of our Fair ICO (all tokens paired against USD) :

1. $5 BLT/USD

2. Funds must be deposited in Ethereum

3. 500,000 Ethereum cap

4. Proportional refund contract uses the target cap of the contract to generate

the final deposit value kept when the cap is exceeded.

a. keep = (deposit * target) / raised

b. refund = deposit -keep

5. Token Generation Formula

a. The branche loyalty tokens will be created using the ETH/BLT value,

multiplied by the final kept deposit, with the bonus added the total BLTs

created at the end.

b. ( [ETH] / [BLT] * [KEEP]) * [BONUS] = TOTAL BLTs CREATED

6. Refunds open on January 3rd 2017 at 12:00AM EST if the cap is exceeded

For more information and detailed financial projections, download or read our whitepaper at:

http://www.digitalescrowservices.com/BrancheWhitepaper.pdf

Or for a quick overview of the financials, you can watch a short conversation between CEO John From and CFO David Ewart, where they discuss and summarize the financial projections:

https://www.youtube.com/watch?v=WaZ8p8tyNo4&t=4s

In order to participate in the ICO you will need to follow these steps:

1. Go to www.branche.io/ico

2. On the sign-up page, enter your name, mobile phone number, and a

password.

3. Enter the 2FA pin that will be sent to your phone via SMS.

4. Enter the Ethereum address you will be sending from, and register the

address so you can track your contributions

5. Once you have one registered, the ICO contract address will be displayed. 6. Go to your Ethereum wallet and send your donations to that address.

7. Please register all subsequent addresses you wish to donate from with us,

we use this list to ensure we can securely provide admin refunds in the event

of lost keys etc.

If you do not have, or do not know how to use Ethereum, but wish to purchase Branche Loyalty Tokens, you can contact us directly at “info@branche.io” and we will attempt to assist you with using Ethereum, or send you instruction on how to “manually” participate using fiat currency.