This ad came on during the Oscars and we're still baffled. It starts with Tom Cruise and Jimmy Kimmel in a steamy, tumbling embrace in Cruise's bedroom. Then it gets weird.

Even outside this spot, Cruise and Kimmel have a stiff, awkward relationship. Witness the pair's somehow very wrong conversation on Kimmel's ABC late-night show this past December. It was the most awkward thing... well, since Kimmel had that one guest on and no one knew whether the couple were having sex with each other or not. Which was obviously a totally different situation from the Cruise thing. Entirely.

Now there's this, a bizarre ad that puts Cruise and Kimmel in a hot, handsy, intimate back and forth. Until the end, where Cruise decides the relationship is unnatural, and then kills Kimmel, like some kind of psychotic crazy person. Which, uh, must have required some strenuous acting. Especially because it's not like a male relationship would ever make Cruise just SNAP in some way.

We look forward to seeing this creepy role-playing game between the two men continue, until their relationship gets as odd and twisted as the Kimmell-Matt Damon bond, and we learn something new and vaguely unsettling about the ABC host.