Spotless has held the catering contract at the MCG for 40 years and it's been a constant as the company went through a roller-coaster ride. Credit:Craig Sillitoe Premier Daniel Andrews said there had been no change to the threat level and Victorians should go about their business, despite the latest threat from IS. In its first edition of Rumiyah published overnight, the terrorist group singled out Australia and urged followers to stab, shoot, poison and run over citizens at iconic attractions including the MCG, the Opera House and Bondi Beach, as well as suburban streets and backyards. "Kill them on the streets of Brunswick, Broadmeadows, Bankstown, and Bondi. Kill them at the MCG, the SCG, the Opera House, and even in their backyards," the magazine reads. "Stab them, shoot them, poison them, and run them down with your vehicles. Kill them wherever you find them until the hollowness of their arrogance is filled with terror and they find themselves on their knees with their backs broken under the weight of regret for having waged a war against the believers, and by Allah's will, and then through your sacrifices, this Ummah will be victorious."

Sydney Road in Brunswick. Credit:Paul Jeffers Mr Ashton said it was the first publication in English from IS and said the threats suggested the terrorist group was losing influence and their propaganda arm was hitting out. "Normally these are in Arabic. But this is the first occasion we've had one in English," Mr Ashton said. "For us it's probably a reflection on the ground that IS are continuing to lose." Ezzit Raad as depicted by an artist during his court appearance. But according to a senior officer, the feeling among counter-terrorism police was that it was "just a matter of time" before another attack was carried out in Australia.

They said such an attack could be plotted by a lone wolf, as in the case of the Lindt cafe siege, or a group of people. "The one thing they will have in common is they wont be directed from abroad. They'll have inspiration from online or one of these publications." The officer, who spoke to Fairfax Media on the condition of anonymity, said while the type of calls made by Islamic State's propaganda machine were "nothing new" there was little authorities could do unless they were already monitoring a specific threat. "The problem we have these days is that it has all changed," they said. "We've gone from highly organised September 11-type attacks to those that we saw in France that require minimal organisation." "They're actually very hard to detect until they've happened." The officer said there would likely be increased security at some high-profile Australian sites following the call to arms, but stressed it was difficult to prevent an attack at venues such as the MCG or SCG.

"There would be almost no chance of detecting it until it starts," the officer said of an attack at one of the stadiums. "It's not very secure. "They search your bag [but] there's no body searching, there's no bomb detection. If you don't have a bag you can walk straight in." AFL chiefs, assembled at Melbourne's Crown Casino on Tuesday for the league's rising star award - one of many major events on the finals calendar - became aware of the threat reports at the luncheon. AFL media boss Patrick Keane later told Fairfax Media: "The AFL is guided at all times by the best advice from state and federal police on security arrangements for AFL matches and our supporters. "The AFL has full confidence in the advice we receive and it is not appropriate for us to comment in detail on individual security matters."

The latest exhortation from the terrorist group follows the death in Syria of convicted Australian terrorist Ezzit Raad, who was jailed in connection with the 2005 plot to blow up the MCG and features as the latest jihadist poster boy in a new magazine. Many experts and government officials have warned that as IS loses territory in Iraq and Syria, it will lash out globally through attacks on western countries. Residents at Brunswick's popular shopping strip, Barkly Square, were still absorbing the news late on Tuesday afternoon. Rose Sandrin, who heard about the threat on the radio said she felt shaken up. "I'm just absolutely shocked. I can't think of any other word to describe it ... it's very alarming."

Ms Sandrin, who has lived in Brunswick for 30 years, said she felt very vulnerable after her suburb had been named. "It's different to watching TV and seeing things blow up in a foreign country, but when they're targeting where you actually live, it is quite scary." Ali Khodabandelou, a Muslim refugee from Iran, said the threat to Australia was horrible and he worried that IS activities were influencing the way Australians perceived all Muslims. "It's horrible, when you see what they are doing to innocent people ... and it's bad for our situation here as well. They are putting people from all around the world against Muslims." Federal member for Wills Peter Khalil, who also worked as a security adviser to former Prime Minister Kevin Rudd, said he believed Brunswick and Broadmeadows were targeted because they were bastions of multiculturalism.

"That's the reason they are afraid of ... they're afraid that it [multiculturalism] actually works in these places and because it cuts right through the hateful ideology which wants to separate people of different faiths and ethnicities," said Mr Khalil, who is also a multicultural commissioner for Victoria. "I'm sure that people of Brunswick and Broadmeadows won't be intimidated by these types of threats because multiculturalism works really well in these communities." Moreland councillor, Rob Thompson told Fairfax Media said he was not concerned about the threat, pointing out that all the targeted areas started with the same letter. "We just happen to start with a 'b' … they're just listing places that start with a 'b'. "I'm sure that the local law enforcement will take it as seriously as they normally do. I don't wish to draw any attention to it or give it any more air time that it needs. I'm not concerned and wouldn't want to raise alarm bells."

Australian New Muslims Association President Said Kanawati told Fairfax Media his religion had been hijacked by Islamic State, and no true Muslim would harm another person. Loading "To any Muslim that knows the basics of their religion, it's such a lunatic idea," he said. "This has been the stance of the majority of Muslims from the get go. It's as simple as that. For Muslims in Australia, Australia is indeed our country and we're here to help build it and make it thrive. In a nutshell, these ideas are a scandal to the Muslim religion."