The HTC Vive virtual reality headset marks its first year anniversary this week, on April 5, and is set to mark the occasion by launching the "first-ever subscription model for a VR app store"—named Viveport Subscription.

Billed as "a new way to navigate the burgeoning VR app marketplace", Viveport will cost users £6.99/regional equivalent per month, and will run a one month free trial for newbies. For that, you'll get unlimited access to your apps of choice—Viveport Subscription will launch with over 50 apps—with the ability to rotate out selections each month and try apps prior to purchase.

"VR is changing every industry imaginable, from gaming and entertainment, to art, design, engineering and education," says HTC Vive's VP of sales Peter Frolund. "The fact that we can offer a subscription model just shows the sheer amount of developers that have already engaged with Vive. This celebration and these offers are a chance for us to thank the people that have been on this journey with us from the start, as well as invite new people to the party as we look ahead to even more exciting developments going forward."

Furthering the festivities, HTC is also giving away a free copy of Vive Studios' VR action game Arcade Saga and is also offering new customers £100 off Vive headsets on April 5. More information on the Viveport Subscription service can be found on the Vive Blog.