Since the legalization of marijuana in Colorado and Washington, several articles have circulated suggesting that Marlboro would soon be getting in on the weed selling business. This was all started, it appears by an article in Abril Uno (April 1st in Spanish), a satire publication. These claims–unsurpisingly, given the source–seem to be false. But it does makes one wonder: What would a pack of Marlboro Mary Janes cost?

I spoke with Jeff Caldwell, a representative of Altria, the parent company of Philip Morris, which makes Marlboro Cigarettes, and he stated that because the selling of marijuana is illegal at the federal level, their “companies have no plans to sell marijuana-based products.” He also didn’t seem too keen on speculating on such possibilities.

At the low end of things, you’re looking at a production cost of nearly $40 per pack of Mary Janes.

But Marlboro is in the business of making money, so it seems likely they would want to get in on such a large market. According to a 2010 paper, the business could yield more than $20 billion a year in just tax revenues. Imagine what it could yield for a company mass marketing joints.

In June of 2013, a company named BOTEC speculated that the production cost of marijuana ranges from $2 to $3 per gram, which “implies a price to retailers of $6.25, which is broadly consistent with current access points paying about $5 per gram.” The average Marlboro cigarette has just under one gram of tobacco in each of the 20 cigarettes contained in a pack. So at the low end of things, you’re looking at a production cost of nearly $40 per pack of Mary Janes.

In the current weed economy, successful companies like Medicine Man in Denver are selling 20 pre-rolled, one-gram joints for $120. Medicine Man produces high-quality products, though, and the company is not anywhere close to the size of Marlboro. But production cost also does not factor in what the company must charge to make a profit. The Economics of Smoking, written in 1992, declared that production costs are often half of what cigarette companies wholesale their product for, so what costs a large corporation $40 per pack could result in a $70 or $80 retail price.

You also might not need a whole gram of marijuana in every cigarette.

The cost of a pack could be brought down by the massive economies of scale a company like Marlboro would bring to the market. You also might not need a whole gram of marijuana in every cigarette–a little can go a lot farther than a gram of tobacco. Another solution: mix the marijuana with tobacco.

If marijuana cigarettes were to be mixed with tobacco, at a 50-50 ratio, it would bring the cost down significantly. Many tobacco farmers will wholesale a pound of their product for less than $2. With a 50-50 ratio of marijuana to tobacco, the cost of producing a pack of 20 pre-rolled joints could be brought down to just a little more than $20–so a $40 pack at the store.