Ladies and gentleman, summer 2010’s greatest pop-culture mystery is about to be solved: No, not the identity of the new American Idol judges, the other greatest mystery. Today, Conan O’Brien officially announces the exact name of his new TBS late-night show through Vulture.

There’s been much speculation about whether Team Coco would keep things simple, by using some variation of O’Brien’s name (The Coco Show!). Or maybe they’d go crazy and riff on the after-hours time slot (Up Late with Conan) or O’Brien’s new status as an Internet icon (Conan 3.0). In the end, simplicity won out — although, sadly, Conan’s first choice for a name wasn’t available. “I wanted one word that captured my essence, and ‘Oprah’ was already taken,” O’Brien tells Vulture. So enough Ryan Seacrest–esque stalling: Just what is the title? We’ll let the redheaded one tell you himself, via video.

Still to come: a new logo for Conan, which should be ready shortly (and no doubt available for purchase via T-shirts and ballcaps not long after). TBS has already started stepping up on-air promos for the show (like this one). And don’t be surprised if Coco himself starts showing up in some of the spots himself soon, too. The only mystery left: Will Conan keep his tour beard once he returns to TV November 8?

Still to come: a new logo for Conan, which should be ready shortly (and no doubt available for purchase via T-shirts and ballcaps not long after). TBS has already started stepping up on-air promos for the show (like this one). And don’t be surprised if Coco himself starts showing up in some of the spots himself soon, too. The only mystery left: Will Conan keep his tour beard once he returns to TV November 8?