For some reason, Starbucks keeps trying to coax its customers to share a bit more over their coffee cups.

And this year, its annual red holiday cup became fodder for a little less charitable sharing. Devoid of the seasonal snowflakes, ornaments and reindeer of yore, this year’s plain red cup stirred a bit of noise on social media.

Perhaps it was part of the company’s intent to generate a little buzz, however negative and extreme some of the instant reviews sounded.

“Starbucks REMOVED CHRISTMAS from their cups because they hate Jesus,” Joshua Feuerstein, who described himself as an evangelist, Internet and social media personality, wrote on his Facebook page on Thursday.