Roku Now Owns 37% of Streaming Hardware Market Roku hardware is now the nation's most popular streaming hardware, outselling Apple TV nearly two to one according to new data by Parks and Associates . The survey found that in the first quarter of this year, 37% of all streaming devices owned by US broadband households were made by Roku. That was followed by a 27% market share by Amazon, 18% market share by Google Chromecast devices, and a 15% market share by Apple TV. A big reason for Roku's success is of course price, with entry level $30 devices now available at most major retailers like Walmart.







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Most recommended from 30 comments



Zenit

The system is the solution

Premium Member

join:2012-05-07

Purcellville, VA 3 recommendations Zenit Premium Member Apple I remember when the Apple TV 2 was current. It was a popular box because it was cheap. Now the Apple TV is an expensive device compared to the competition. It's not a shocker the market share is shrinking. A cheap or free roku will always win out over a box that has high up front costs.



I know nobody with a new Apple TV.



*Free Rokus are handed out by Sling for prepaying 3 months of service. Your really getting TV for around $5 + the cost of the box in that deal. firedrakes

join:2009-01-29

Arcadia, FL 3 recommendations firedrakes Member got to love how they have to say apple tv. when it listed at the bottom of market share.

man the cult of apple.....