Price: $99 a year (part of Prime subscription)

Subscribers: N/A

What It's Got: Niche original series led by Emmy winner Transparent — as well as the new 1980s comedy Red Oaks and drama The Man in the High Castle (Nov. 20) — round out licensed titles that include the HBO back catalog and CBS summer series; Prime is expanding into indie-oriented original films with Spike Lee's Chi-Raq.

What's Missing: A broad original hit a la Netflix's Orange Is the New Black; newer HBO shows like Game of Thrones; distribution on the new Apple TV set-top box.

Why Subscribe: Part of a Prime subscription that offers free shipping on many Amazon items; also includes Prime Music and unlimited photo storage.