Hi! In this post we will share very important information with you about how athletes and fans can monetize their data while protecting their personal information.

Distributed ledger technology enables the protection of player and consumer data while still facilitating data-driven analysis.

Player Data

It’s well known that data is the most valuable asset that exists today. It’s even more valuable when it relates to the outcomes of billion-dollar sports teams.

There are various opportunities for the intersection of health data and blockchain. In the most basic application, blockchain can be used for player records to collect, secure, and anonymized performance data. More specifically, sports organizations could use blockchain solutions to collect anonymized biometric impact data for injury assessment. Additionally, sports clubs could tie performance bonuses to player output. Players could eventually de-anonymize their data to sell it to research studies, sponsors, or the league.

Fan Identity

Blockchain-based identities for athletes, fans, and business partners can enable not only new, never before possible, and meaningful experiences but also create new net value in the form of more fan revenue, crowdfunding of assets, digital collectibles, and verifiable superfan stardom.

Protecting identities and personal information of fans is also crucial. Imagine being able to share your social security number or passport without having to show the actual number. Blockchain technology, through the use of cryptography, provides these types of unique solutions.

Blockchain enables an anonymous fan or player to securely control who can access their data. Digital identities prevent the corruption or theft of personal data which is incredibly important for athletes and fans because digital assets are connected with certain identity characteristics. With blockchain-enabled identities, sponsor-driven fan experiences become game 7 overtime level exciting.