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The Father's Day Reality Cards have been designed by action group Fathers4Justice to highlight the issues facing dads spending the day alone.

It comes after research carried out by the organisation that revealed a third of dads in the UK will not see their children on Sunday.

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The range features four card designs that highlight the mental health, social and legal issues faced by separated fathers, challenging the common misconceptions of the "picture-perfect" families.

The reality cards are a direct response to a new Fathers4Justice survey of 1,000 separated fathers which found that seven in 10 (70%) believed that existing Father’s Day cards bear little or no relation to the reality they experience each year.

(Image: FLICKR)

The group claims major high street retailers have turned down the opportunity to stock the cards.Now a team of activists have taken to the streets to place the cards on shop shelves free to the public.

Matt O’Connor, founder of Fathers4Justice, said: "The uncomfortable truth is that millions of dads will be heartbroken they can’t see their kids this Father’s Day or indeed in years to come.

"This can cause them and their families immense pain and suffering so It’s vital we raise awareness of these facts, to encourage the public to support fathers’ rights.”