Facebook CEO Mark Zuckerberg previewed some of the changes during a Sept. 21 live broadcast focused on what changes he thought the company needs to make to "protect election integrity and make sure that Facebook is a force for good in democracy." | Drew Angerer/Getty Images Facebook rolls out new ad policies amid Russia investigation

Facebook — in response to the use of its advertising offerings by Russian operatives to influence the 2016 U.S. presidential election — says it is making changes to better understand how one-off advertisements factor in advertisers' broader strategic goals.

Facebook will require its human and machine ad-reviewers to pay greater attention to the complete circumstances around ad purchases and their intended audience, the company said on Monday. Moreover, those reviewers will screen ads for what the company described as subtle expressions of violence. The company said it will add more than 1,000 human reviewers to its ad teams around the world.


CEO Mark Zuckerberg previewed some of the changes during a Sept. 21 live broadcast focused on what changes he thought the company needs to make to "protect election integrity and make sure Facebook is a force for good in democracy."

To carry out a design switch already highlighted by Zuckerberg, the company said it's rolling out tools to allow users to see every advertisement run by a specific advertiser — not just the ads targeted to them using Facebook's sophisticated ad-placement system.

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And anyone wishing to place a Facebook ad directly related to a U.S. federal election will be required to confirm their identity first.

Facebook previously said it w ould turn over to congressional investigators on Monday some 3,000 ads placed by the Saint Petersburg, Russia-based 'troll farm' called the Internet Research Agency.

