. Justin Kruger describes MySpace's management culture as one afraid to innovate and move forward: We also had management that didn't want to piss off users and so we would have 2 or 3 versions of the site out there, and we required users to upgrade to new versions. What MySpace had was Cultural Debt, and a fear of destroying what they had. Facebook won because they were Socratic to the core. Might have hurt Digg, but that doesn't mean they weren't right for trying. Companies like Faceook, Apple, Google, and Amazon are continually releasing new features. If you don't obsolete yourself then someone else will. MySpace responded slowly to the competition, for reasons of technical and/or cultural debt, both processes that set in motion the forces that bring about destruction.