In our social media marketing course we cover Facebook, LinkedIn, Twitter, Instagram, Pinterest and Snapchat. You will learn how to market on each of these properties. We cover more than 20 tools that will help you market for free organically. You will also master how to run ads on each of the above mentioned social media property. We make sure you create real campaigns with a budget and objective to get hands on experience. We also present live campaigns, show you ads and targeting options that work.

Social media marketing course cannot complete without you learning influencer marketing. Influencer marketing can be your secret weapon to stay ahead of the competition. After the completion of this module you will be able to identify influencers, negotiate effectively with them, execute and measure your influencer marketing campaign.

What you will learn:

Introduction to Social Media Marketing:

Why Social Media Marketing?

Understanding audience behaviour on popular social media properties

How to create a social media strategy

How to create a social media content calendar

What is social media listening?

Social media audit

Social media design and automation tools

Facebook and Instagram

Facebook algorithms

Facebook profile and page creation

How to optimise your Facebook page

Understanding page settings and insights

How to integrate apps with your page

How to create a shop on Facebook

How to create Facebook canvas

Learn Facebook groups and events marketing

How to create Facebook messenger chatbots

Facebook Hacks - Tools and tips to automate Facebook marketing

Getting started with Facebook Ads

Understanding campaign objectives - Awareness, Consideration & Conversions

Brief overview of each campaign type

Learn Facebook ad account structure

Understanding audience insight tool

Getting started with engagement campaign

Understanding basic targeting options - location, age and gender

Understanding detailed targeting options - demographic targeting, interest targeting and behaviour targeting

Learn how to narrow down your audience using filters

Getting started with conversions campaign

How to setup conversion tracking

Getting started with lead generation campaign

How to design a lead generation form

Run through other remaining campaigns

Understanding custom audiences - remarketing

Understanding lookalike audiences

Introduction to Facebook Ads Manager

How to navigate through Ads Manager

How to edit campaigns and adgroups

How to optimise Facebook campaigns

Test and learn

Reporting and billing

Case Study

Linked In

LinkedIn platform overview

Understanding network structure - 1st, 2nd and 3rd degree connections

Difference between updates and articles

Difference between connections and followers

Difference between member and influencer on LinkedIn

How to download all your 1st degree connections

How to post and apply for jobs

How to create a powerful LinkedIn profile

Best practices for strengthening your LinkedIn profile

What are skills and endorsements

How to get recommended on LinkedIn

How to create a company page on LinkedIn

What are showcase and career pages

LinkedIn group marketing

LinkedIn tools for lead generation and automation

Introduction to LinkedIn ads

Types of LinkedIn campaigns - Sponsored Content, Text Ads and Inmail

LinkedIn ad placements

How to create compelling ads

Understanding various targeting options

LinkedIn bid strategies

LinkedIn lead generation campaign

How to create a lead gen form

Campaign optimization and reporting

Twitter

Understanding Twitter as a marketing platform

Twitter profile creation and optimization

How to grow on Twitter 5 tips

Tools for organic marketing on Twitter

Explore Twitter ads

Understand campaign types

Ad placements and targeting options

Bid and budget

Campaign optimization and reporting

Influencer Marketing