AR camera effects are coming to Instagram in a closed beta, CEO Mark Zuckerberg announced at Facebook’s F8 conference today. Instagram will debut new filters through partnerships with Kylie Jenner, BuzzFeed, Ariana Grande, the NBA, Vogue, and others so you can try on Kylie Cosmetics lipsticks through a face filter or add floating effects to your background through a world lens.

Instagram has had Snapchat-like AR filters since last year, but it’s the first time partners are teaming up with Instagram to craft unique filters. Now, brands and public figures can build their own AR filters that will be available to use if you follow the influencer offering the effects. You can also try these custom filters if you are seeing them used on your friends’ Instagram stories.

Instagram is also getting a slew of other updates that were announced today, including video chat for users, anti-bullying comment filters, and integrations for Stories with third parties like Spotify and GoPro.