Influencer marketing is everywhere literally. So, before I jump to our list of affordable influencer marketing platforms, let me just show you a chart from Google trends:

Image Source

Yes, that’s how influencer marketing has gained popularity over a year! Reaching its peak popularity in 2018, influencer marketing has come a long way.

The reason behind this growth is primarily that influencer marketing has proven itself over and over. Influencer marketing has proven ROI as much as 11 times compared to traditional marketing methods.

We all know for sure now that influencer marketing is growing and becoming an important marketing element. But, is it easy to add it to your marketing strategy?

I would not say that it is fairly simple. It’s common to have problems implementing influencer marketing, and the most important one is finding the right influencer marketing platform.

Why Affordable Influencer Marketing Platforms?

When I was looking for influencer marketing tools for a client, I was shocked to see how crazy expensive most of the influencer marketing platforms are.

With their basic plans starting from thousands of dollars and with no free trial, it was definitely a big no for businesses just beginning to grow. And their fees don’t even include what you pay to the influencers. Can you imagine your total influencer marketing budget if you implement something like this?

How do you implement an affordable inexpensive influencer marketing then?

Do you just randomly contact influencers and wait till your luck knocks?

No.

You look for some amazing affordable influencer marketing platforms that will get you sailing in the world of popularity and social media influence.

Here’s a list of my favorite influencer marketing platforms that are affordable and reliable:

Influencer Marketing Platform #1: FameBit

Basic Pricing: 0% Listing Fee, 10% Service Fee

Social Media Influencers Available: YouTube, Instagram, Twitter, Facebook

Free Trial Available: Yes

Influencer Outreach Available: Yes

Influencer Campaigns Available: Yes

FameBit is one of the best sites to begin your influencer search if you’re still in your learning curve in managing influencer campaigns. It’s a very easy to use influencer marketing platform and takes less than 5 minutes to begin. You can reach out to your influencers and manage your campaigns directly from Famebit.

Influencer Marketing Platform #2: Heepsy

Basic Pricing: Free

Social Media Influencers Available: YouTube, Instagram, Twitter, Facebook, Snapchat, Blog

Free Trial Available: Yes

Influencer Outreach Available: Yes

Influencer Campaigns Available: Not in the free plan. Can create campaigns in advance plans.

This tool is a dream come true for influencer marketers for it offers every information you need to know about an influencer. They provide current influencer collaborations, follower’s growth, average engagement rate and latest posts. While their basic plan gives you access to their influencer database, their advanced plans offer campaign creation and management.

Influencer Marketing Platform #3: NinjaOutreach

Basic Pricing: $69/month

Social Media Influencers Available: Instagram, Twitter

Free Trial Available: Yes

Influencer Outreach Available: Yes

Influencer Campaigns Available: No

NinjaOutReach gives you social media presence, SEO, and the engagement rate of influencers. Their influencer outreach program is really good facilitating easy collaboration. You can create lists to segregate your influencers and create separate outreach campaigns for all.

Influencer Marketing Platform #4: Webfluential

Basic Pricing: $100/month

Social Media Influencers Available: YouTube, Instagram, Twitter, Facebook, LinkedIn, Snapchat

Free Trial Available: Yes

Influencer Outreach Available: Yes

Influencer Campaigns Available: Not available in the basic plan

Trusted by well-known brands, Webfluential gives you a detailed insight on influencers. Insight is provided on how your influencers influence on different social channels. You also get their audience demographics, average engagement rate, and location segmentation.

Influencer Marketing Platform #5: Epic Beat

Basic Pricing: $49/month

Social Media Influencers Available: YouTube, Instagram, Twitter, Facebook, Google Plus, Soundcloud

Free Trial Available: Yes

Influencer Outreach Available: No

Influencer Campaigns Available: No

Offering multiple features including content intelligence, influencer discovery, and alerts, Epic Beat is more than just an influencer tool. You can sort your influencers by geography, followers, and personas to find your influencers. Their covering of a variety of social media channels including Soundcloud and Slideshare make them a favorable choice for few niches.

Influencer Marketing Platform #6: Scrunch

Basic Pricing: Free

Social Media Influencers Available: Instagram, Twitter, Facebook, Blogs

Free Trial Available: Yes

Influencer Outreach Available: Yes

Influencer Campaigns Available: Yes

Another favorite in the list, Scrunch is a complete solution for all your influencer marketing problems. They provide deep insights on influencers including their audience demographics, per hour performance of influencers, and their engagement rate. Their free plan is enough to begin your first influencer marketing campaign.

Influencer Marketing Platform #7: Moju

Basic Pricing: $99/month

Social Media Influencers Available: Instagram

Free Trial Available: Yes

Influencer Outreach Available: No

Influencer Campaigns Available: No

With more than 1.3 million influencers in their database, Moju is an Instagram influencer platform. They provide influencer search on the basis of gender, country, follower rate, and engagement rate. They help you in creating influencer lists and influencers can be reached via email. You can take their free trial and analyze if you have influencers in your niche on this platform.

Influencer Marketing Platform #8: Influence.co

Basic Pricing: Free

Social Media Influencers Available: YouTube, Instagram, Snapchat, Blog, Pinterest

Free Trial Available: Yes

Influencer Outreach Available: No

Influencer Campaigns Available: No

Offering advanced search, Influence.co is a great place to begin your influencer search especially if you’re looking for Instagram influencers. You don’t even need to sign up to have a look at this tool. They also give you a brand list on the basis of keywords. And find influencers by typing in collaborations. There is no influencer outreach in this one so you can find influencers and contact them on their own.

Influencer Marketing Platform #9: Deep Social

Basic Pricing: Free

Social Media Influencers Available: Instagram

Free Trial Available: Yes

Influencer Outreach Available: No

Influencer Campaigns Available: No

Deep Social offers detailed insights on Instagram profiles. For example, they have audience split by countries and cities and languages. They also give audience information in terms of brand affinity which can really help you in understanding if that influencer is a good fit for your brand or not. You can take their free trial to know more on how well it fits with your niche.

Influencer Marketing Platform #10: Buzzstream

Basic Pricing: $24/month

Social Media Influencers Available: Twitter, Facebook, LinkedIn, Pinterest

Free Trial Available: Yes

Influencer Outreach Available: Yes

Influencer Campaigns Available: Yes

Buzzstream is a good platform to know how each and every content of an influencer is performing on social media sites like Facebook, LinkedIn, and Pinterest. This tool is more of content influencer network than image influencer network, so if you’re in a niche that focuses more on content, this is your tool.

Wrapping it Up:

I hope this list has helped you find at least a few tools that you can use right away and start your first influencer marketing campaign.

And, I want you to remember that your influencer’s content is really precious and you can use it in far more ways than consider it a one-time thing. Here are some long-term approaches to reusing your influencer content.

If I have missed any good influencer marketing platform, please let me know in the comments. Precisely, you can let me know anything in the comments as long as you don’t spam with unrelated links.

If you’re looking for any social media help, feel free to take my free consultation now.

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