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The Texas Longhorns have officially announced that Charlie Strong is the new head coach via a statement on their website. The Dallas Morning News promoted a story about “10 things you might not know” about him post.

Nothing wrong with that except for the point they decided to attach to the story in their ill-advised tweet.

Why he’s not a hip-hop coach; 10 things you might not know about new Texas Longhorns coach Charlie Strong http://t.co/eVjSzNmYNb — Dallas Morning News (@dallasnews) January 5, 2014

The tweet makes it sound like the Dallas Morning News assumes all black coaches are hip hop coaches. Apparently it is a quote from Lou Holtz included in one of the slides.

The slide’s caption reads:

Strong has coached under coaches who had national championship credentials, including Lou Holtz, Steve Spurrier and Urban Meyer. Holtz hired Strong twice: at Notre Dame in 1995 and South Carolina in 1998. “The thing that impressed me most was his attitude … his people skills and his ability to communicate,” Holtz told the Courtier-Journal. “I found as we went along that his greatest asset was common sense. He’s great with players … but he’s not a hip-hop coach. He really, truly could have coached for (Ohio State’s old-school taskmaster) Woody Hayes with no problem whatsoever.

[UPDATE:] The Dallas Morning News has tweeted a clarification:

Since many of you asked: If you read the quotes, Lou Holtz is the one quoted referring to charlie Strong as NOT “a hip-hop” coach — DMNSportsDay (@SportsDayDFW) January 5, 2014

Since many of you asked: If you read the quotes, Lou Holtz is the one quoted referring to charlie Strong as NOT “a hip-hop” coach — Dallas Morning News (@dallasnews) January 5, 2014

Sorry we should have made it clear in the tweet: Lou Holtz who used the quote ‘hip-hop coach’ Read quote here: http://t.co/Ta4cA1RQ5V — Dallas Morning News (@dallasnews) January 5, 2014



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