Alex Scott, the owner and head chef at La Lanterna, said that the vegetarian in question appeared distressed after the incident: "I did feel a bit sorry for the guy as he ran out of the restaurant looking very sick and pale. Gordon fell about laughing and I think it made his night, as he's not known for his liking of -vegetarians. I think Gordon just forgot to tell him the pizza had parma ham in it, but he definitely knew because he oversaw us making it and discussed the ingredients with us."