In true millennial fashion, we knew that we wanted to use BJØRN to better the world around us, but we just didn't know how. This is why we decided to donate 10% of every watch sale to a children's philanthropy to help educate underprivileged children around the world.



Just for the record, NO, we did NOT increase the price of every watch by 10% to be able to do this. We just took a 10% pay cut. We get more satisfaction out of helping those around us than any quantity of money ever would.