“If you have an executive who likes to ride as a passenger in the rear seat of a limousine, he will try to build a vehicle which is meant for this purpose. If you have a man who loves driving, he will have engineered and produced a car which is especially for the driver.” Hans Kraft, Chief Engineer Planning and Administration BMW

Click here to step back to 1976 and marvel at how BMW lived the motto: The Ultimate Drivers Machine. From top to bottom, listen to executives, engineers, and even a couple of famous race car drivers like Brian Redman and Hans Stuck tell you why BMW did what they did.