THE BRISBANE Lions have a good case to receive a priority pick this season, AFL CEO Gill McLachlan says.

Responding to a question on Twitter on Wednesday, McLachlan indicated the Lions would get a good hearing on the priority pick after winning just seven games in two seasons.

The club has won one of two finals it has played since 2004 and has not finished higher than 12th since 2009.

"This club [the Lions] has had a tough year and I think they have got a legitimate claim this year. The Commission will decide," McLachlan said.

As AFL.com.au confirmed on Wednesday, the club is certain to lodge an application for a priority pick for the AFL Commission to consider on Monday before the Grand Final.

No club has been awarded a priority pick since the criteria was changed in 2012.

The Lions sacked coach Justin Leppitsch on Monday and are looking for a senior head of the football department.

The AFL is assisting the club work its way back into a competitive position.

"We are working with the management of the Brisbane Lions. It's never as bad as it seems. It's never as good either," McLachlan said.