NZ Rugby has released a diversity video featuring All Blacks and Black Ferns players.

The All Blacks jersey shows rainbow colours as part of the 'diversity is strength' campaign.

When stretched, the material for the All Black and Black Ferns jerseys reveals a rainbow image.

This rugby jersey that stretches to reveal the rainbow flag is so cool

The famous All Blacks team wants to show its support for the LGBTI community at https://t.co/NesQXpsrvK … … … pic.twitter.com/3t1KB9lUGQ — gaymen-online (@gaymen_online) April 27, 2018

JOHN COWPLAND/PHOTOSPORT The All Blacks and Black Ferns have displayed vivid support as part of their campaign for diversity.

But there won't be a new playing jersey or replica strip made - it's simply part of the campaign and accompanying video.

The development is part of New Zealand Rugby's commitment to inclusive policies - including the LGBTI community - and was highlighted by a "Diversity is Strength" video, driven by sponsors AIG.

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​As reported earlier by Stuff, the diversity film was released in Japan to align with Tokyo Pride week.

It's understood the idea of the jersey was created by advertising agency TBWQ/Hakubobo.

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