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Introduction

The Great Meme War refers to the internet based war conducted by supporters of numerous presidential candidates of both parties from June 2015 to November 2016. During this time period users of social media, mostly from Reddit and 4chan, conducted numerous "operations" to sway the public opinion of United States citizens to assist their preferred candidate and their presidential campaign. Using internet memes, the groups involved were successful in starting numerous trends on social media sites like Facebook and Twitter.

Notable Moments

Hillary Clinton attacked the "alt-right" and resorted to attacking the most recognizable of memes, Pepe, calling him racist and other deragatory names in an attempt to undermine the impact he was having in the war. An embedded fighter at a hillary rally called out the name on live televised broadcasts, letting the world know that Pepe and memes would continue to have an impact in the online election battles.

Pepe heard around the world









References [ edit ]