Players in "Grand Theft Auto V" aim to rob their way to wealth. But if you want to talk serious money, then look at how much the game's distributor, Take-Two Interactive, is set to haul in from the game.

Take-Two already sold an incredible 29 million units of the game in the first six weeks of sales, according to the company—already surpassing the lifetime sales of "Grand Theft Auto IV." Macquarie analyst Ben Schachter now calls 40 million to 50 million units of lifetime sales an "achievable goal."

In total, Schachter expects the game to bring in $2 billion to $2.5 billion worth of revenue for Take-Two, he told CNBC.com in an email. At the 20 to 30 percent margin he estimates, that translates into a staggering $400 million to $750 million in profit alone for the company.

(Read more: Grand Theft Auto V shoots video game sales to recovery)