Think about this for a second: You are a generally aware citizen (because you regularly read my columns! *high five*) who goes to vote. If you are voting for the General Elections, that is, to elect your MP, you would consider that candidate and their qualities. Or you can go the other way and support a particular party that is more likely to win or you think is the best bet for the country. (Your choice completely, but it would be better if you do the former.)