Norwich City name Irish coffee company The Galway Roast as sponsor of Carrow Road South Stand

The new sponsors with Norwich City's Irish players. From left to right Niall Murphy, Wes Hoolahan, Robbie Brady and John Murphy. JASON DAWSON ©Jason Dawson

Norwich City announced on Wednesday that the former Jarrold Stand at Carrow Road will be renamed as the South Stand sponsored by The Galway Roast.

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NCFC v Coventry. Jarrold stand.; Photo: Bill Smith NCFC v Coventry. Jarrold stand.; Photo: Bill Smith

This paper revealed at the beginning of the month that the club had decided to end their 12-year partnership with Jarrold, who had sponsored the South Stand since its £8m redevelopment.

The Galway Roast will be sponsoring the South Stand, while also supplying their coffee to all hospitality areas and matchday kiosks inside Carrow Road.

Niall Murphy, The Galway Roast owner along with his business partner John Murphy, said: “The Galway Roast are delighted to be partnering with Norwich City in this exciting new chapter in the Club’s history, bringing the historic South Stand name back to Carrow Road for the Club and its fans.

“As a lifelong Norwich City supporter having been taken to my first game as a ten-year-old and with family still in the city, to have The Galway Roast name on the South Stand and our coffee being served in the ground is a very proud moment.”

History of the South Stand Prior to the construction and subsequent opening of the Jarrold Stand in 2004, the previous stand had been known since the early 1950’s as the South Stand. That name later came to be seen as being particularly apt because of Sir Arthur South’s connection to the club. As Lord Mayor he headed the public appeal for funding in 1957 that saved the Club. He joined City’s board in 1966 and became the club’s chairman in 1973. The stand was partially opened for the game against Sheffield United on 31 January 2004, and fully opened for the next home match against West Ham. It was opened by Ken Brown, a former manager of both clubs.

The Irish company began life as a café in Tuam, County Galway ten years ago and now has three outlets in Ireland. It opened its first store in the UK in Norwich on May 20 on London Street.

Norwich City’s Director of Commercial Ben Kensell said of the new partnership: “This is an exciting new sponsorship which strengthens our partnership with The Galway Roast, a successful family business with strong ties to Norwich City, as well as bringing back the South Stand name to Carrow Road, a significant part of our stadium’s history.

“I would also like to place on record our thanks to previous suppliers Debbie Harris and the team at Wilkinson’s of Norwich for their unwavering support and service over recent years.”

The official opening of the South Stand sponsored by The Galway Roast will take place before the Canaries’ pre-season friendly against Coventry City on July 26.