The Extraordinary Initiative is in collaboration with and consulting the “Safe Place” venture led by Or Alterman and Sharon Gavrielov, and the Autism Treatment and Research Center. Yasmin Elad, BIG’s Corporate Responsibility Manager, points out that “quiet center” will operate regularly from now on, out of an understanding of the sensitivity required for a diverse population. “We decided to enlist for the people and families who need a customized shopping environment like breathable air. These are people with higher sensory regulation and a higher diversity threshold than an average person who, like us all sometimes, enjoy some quiet and calm in the shopping and entertainment centers as well. We have full cooperation from our tenants, leading local and international brands, who were inspired by the initiative and will take an active part in adjusting their stores as well.”