In one take, Apple agency TBWA\Media Arts Lab London and director Axinya Gog recorded a seamless tour of the Hermitage. Apple.

The gorgeous and ambitiously choreographed tour of Russia's Hermitage left almost no margin for error.

Some might call it the stuff of a child’s fantasy: Creeping through a cavernous museum while it’s closed to the public, getting up close and personal with timeless masterpieces, and stumbling across mysterious moments that border on the supernatural.

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Originally posted by:

David Griner

www.adweek.com

March 10th, 2020