A: Lampert’s ESL has said it will strive to keep Sears in business if it wins the bid. But even if the company liquidates, the Sears Home Services business or brands like Kenmore and DieHard could live on. ESL also has said it would bid on some pieces of the business individually. It’s also possible that someone could buy Sears’ intellectual property and try to bring the brand back online or in bricks-and-mortar stores.