Disney's latest quarterly report included a major announcement about its online video-streaming plans—and how sharply they will diverge from the company's current Netflix partnership.

Starting in 2019, Disney will operate its own paid video-streaming service. This news came about as Disney announced on Tuesday that it would acquire a majority stake in a video-streaming company called BAM Tech. (Following a 2016 stock purchase, Disney had previously owned a 33-percent stake in BAM Tech.)

Currently, Disney has an exclusive deal with Netflix for streaming its films and TV series; the deal began in 2012 and expanded last year. Terms for that deal, particularly its expiration date, were never publicly disclosed. It's possible that the Netflix deal's expiration will line up perfectly with the launch of what Disney describes as "the exclusive home in the US for subscription-video-on-demand viewing of the newest live-action and animated movies from Disney and Pixar." This paid online service will also include a selection of classic Disney and Pixar content, along with "original movies, TV shows, short-form content, and other Disney-branded exclusives" made exclusively for the streaming service.

The announcement lacks a name for this platform or a price estimate. It also curiously leaves out two of Disney's biggest brands acquired in the past decade: Marvel and Star Wars. At the same time, the announcement does call out specific Disney and Pixar films like Toy Story 4 and "the sequel to Frozen." As a result, whether the company's major comic and sci-fi tentpoles will come to this service remains to be seen.

This announcement will bear fruit sooner for the Disney subsidiary ESPN, whose own dedicated sports-streaming service will launch in 2018. This as-yet-unnamed subscription service will deliver broadcasts from leagues like the NHL, MLB, and MLS (the NBA and NFL will not be included).

The news follows a similar Monday announcement from News Corp.-owned cable network FX, which will launch a Comcast-exclusive streaming channel FX+ this September. However, in what can only be described as a Comcast-style strategy, this $6-per-month service will require paid cable-TV service. (The cost simply strips FX's on-demand video catalog of advertisements.)