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A world premiere from Don Lifted makes for a glorious Music Video Monday!Artist, musician, and filmmaker Lawrence Matthews, aka Don Lifted, produced our top music video of 2016 . His new video, "Poplar Pike", begins his most ambitious work yet. "'Poplar Pike' is the first single of my coming albumset to release this September. It is also one of eight videos created for the album by a collaborative group of filmmakers and writers including Nubia Yasin, Kevin Brooks, Martin Matthews, and myself," he says. "The story of Contour takes place my senior year in high school through my freshman year in college. For this video, I intended to have a back yard bonfire party with a bunch of different people trying to create a fictional high school reality, one where I was cool and popular, and people came to my house in groups, and we road bikes and drove cars and danced around the fire, like how they do in high school movies. During the planning I told everyone wouldn’t it be sad if nobody showed up to the shoot... and on the two shoot days, exactly that happened. I took it as some ironic moment of art imitating my true high school experience."Don Lifted will debut some songs fromat MCA this Friday, March 23 at 8 PM. Here's "Poplar Pike":If you would like to see your music video on Music Video Monday, please email cmccoy@memphisflyer.com