In a user research interview people are never their true selves, which makes interpreting what they say and mean even harder. You are also limited by time. This means that you cannot always dig as deep as you want and explore as many areas as you want. And it is you who is asking questions, so there will be a lot of topics that you just didn't think about. Yet, it's your job to figure out all the problems your customers have. And what do people do when they have a problem? They ask for help. And where do they ask for help these days? The Internet.A lot of searches start with Google. So should yours. But Google itself is not the best place to understand what your audience is searching for. Not a problem. SEO tools can be surprisingly helpful for user research. For example, you could go to Ubersuggest (which is free) and type in a search phrase that your user might be typing into Google. From that you will be able to see related queries and their search volume. Step by step you will diving deeper into the topic. With Ubersuggest you will also find top-ranked articles. Read those to learn more about what your users might be interested in. Get inspiration about what else they can be asking Google about. And then (you guessed it) go back to Ubersuggest and check the search volume.The next stop would be various online forums and communities. There are a lot of them, so let's take a look at the most prominent ones: Quora and Reddit . You should also check the forums relevant for your specific industry.