Donald Trump's big loss to Ted Cruz in Wisconsin Tuesday proved that the developer is "cheapening out on his campaign," pollster Matt Towery told"He's not spending money on TV commercials," Towery told host Ed Berliner on "America Votes: 2016" in an interview. "He's not spending money on some of the things he needs to do.Watchonand. Geton your cable system —"When you get attacked like you've been attacked in Wisconsin, you've got to go on the air with counter TV ads — and he doesn't do it. He doesn't believe in it."That won't matter necessarily in New York, might matter in Pennsylvania — where he got Rick Santorum, for example, who might be campaigning for someone else," Towery said. "California, it might really matter."He's got to start digging into his wallet if he wants to try to secure these numbers on that first ballot, because that second ballot does not look good."