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Police have launched an appeal to find a British YouTube star who has been missing for nearly two weeks.

Vlogger Marina Joyce, 22, has not been seen since July 31 when she went missing from her home in Haringey, North London.

She last uploaded a video to her 2.1m YouTube followers on June 21. Online viewers commented that the video appeared to show her whispering "help me".

In a direct appeal to Marina, Missing People wrote: "Marina we are here for you whenever you are ready; we can listen, talk you through what help you need, pass a message for you and help you to be safe.

"Call. Text. Anytime. Free. Confidential. 116000."

The Metropolitan Police confirmed they are working to trace her.

A Scotland Yard spokesman said: "Marina Joyce, 22, was reported missing to police on Wednesday, 7 August.

"It was reported she was last seen on 31 July.

"Enquiries are underway to try and locate her.

"Anyone with information is asked to call police in the North Area Command Unit on 101 and quote ref: 19MIS031063".