Bundling a big, generous present with a little extra “stocking stuffer” actually detracts from the appreciation of your big gift. Contrary to everything we’ve been taught, receivers feel closer to you afterward if you choose a gift that reflects your interests rather than theirs. If you’re in a romantic relationship or hoping to nurture one, you need to be more careful giving a present to a man than a woman.

These are some of the findings from psychologists and other researchers who study gift-giving that you may want to take...