New York is a stressful place, and Times Square isn't the most soothing of its neighborhoods. But thankfully, Draftfcb New York and the Jamaica Tourist Board recently plunked down an enormous stress ball on Broadway between 45th and 46th Streets, giving New Yorkers and visitors a chance to "squeeze their burdens away." The giant ball doesn't work like a regular stress ball—you'd never get your hand around it—but perhaps you were meant to just give it a big hug, mon. In any case, its big smiling face served as a de-stresser by itself. And if all else failed, reggae artist and Jamaica native Gyptian was on hand to perform his mellow tunes for the crowd. More images, and credits, below.

CREDITS Client: Jamaica Tourist Board Agency: Draftfcb, New York Chief Creative Officer: Javier Campopiano Group Creative Director: Kevin Jordan Creative Directors: Bruno Acanfora, Ariel Abramovici Associate Creative Director: Lucas Bongioanni Group Management Director: Wendy Glass Account Supervisor: Ashley Hughes Account Executive: Molly Burns Producers: Joe De Franco, Susie Rofe, Daunno Jason