The Internet has thrown up some downright stupid social media crazes in its time – from the iron liver challenge to the condom challenge – but we’ve officially reached peak idiocy now that people are actually pointing guns at their own faces.

Yes, that’s right – a shocking new Facebook and YouTube video shows the moment a man willingly shoots himself through his own cheek, swallows the bullet, and then laughs it off.

“Did it hurt bad?” asks the person behind the camera, to which this absolute nutter responds simply, “Yeah,” before noting “Fuck, I don’t give a fuck about nothing anymore,” while spitting out blood.

You can check out the bizarre footage below but, be warned, it’s not for the faint-hearted:

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