In today’s digital world, it is hard to imagine the Internet and its unlimited possibilities without it:

On the one hand, the job market was enormously expanded and enlarged and on the other hand, there are more and more opportunities on their own to do advertising.

Especially for large companies, it is very useful to have a good Internet presence and thus have the opportunity to reach people around the world.

Through online marketing, it is possible to market your own products and thereby generate large sales figures.

But what is online marketing and how is it subdivided?

Online marketing is often used as a synonym and actually describes a marketing strategy, which makes it its business to analyze specific target groups and to place ads adapted to them.

Mobile marketing is also becoming increasingly important, primarily due to the strong growth in smartphones.

The advantage of online marketing is the measurability of success through various scaling methods.