Introduction to Salesforce Pardot Lightning App (PLA)

Beginner-Intermediate level introduction to the latest Salesforce Pardot, Pardot Lightning App(PLA) - 2019





Salesforce Pardot is a B2B Marketing Automation software, and forms part of the Salesforce family.

Salesforce is the world's #1 CRM software/platform.





Whether you're a student, agent, team lead or manager, you will learn what Pardot is used for, and how it can help you create and manage effective marketing campaigns for your company in the marketing or sales department.

From creating Pardot forms & custom fields and landing pages for your marketing campaign, to capturing landing page visitor email addresses and nurturing them from leads to prospects that you eventually hand over to the sales team, to automation, analytics & reporting, etc.





After successfully completing this course you should be able to/ready to start using the Salesforce Pardot Lightning App to setup, execute and manage simple marketing campaigns.





Section 1: Pardot Overview;

Section 2: Pardot Interface/Navigation;

Section 3: Lead Generation;

Section 4: Analytics & Reporting;

Section 5: Other