AMD and VirZOOM have announced a collaborative effort to bring the VirZOOM virtual reality (VR) platform to a wider consumer base, seeing it installed in gyms and arcades.

The graphics card manufacturer will provide small form factor PC’s to power VirZOOM experiences in commercial venues, alongside HTC Vive head-mounted displays (HMDs).

“We’re excited about location based VR and the opportunities it provides to reach consumers and introduce them to a wide range of VR experiences,” said Daryl Sartain, Director & Worldwide Head of Virtual Reality & Displays, AMD Radeon Technologies Group in a statement.”

VirZOOM is currently installing their VR exercise game platform on Life Fitness SE3 Discover Series upright and recumbent bikes around the world.

“Partners like AMD, HTC and Life Fitness have been instrumental in making our vision of VR exercise games in a gym setting a commercial reality,” said VirZOOM CEO Eric Janszen. “The AMD and Radeon teams have gone above and beyond to create a powerful PC experience for high-end virtual reality suitable for a commercial gym environment.”

“Virtual reality brings new excitement to traditional fitness equipment. One of our goals is to continuously enhance the immersive exercise experience on our premium products. Combining the interactive and engaging VR experience with the performance and durability of our Life Fitness products is an example of two innovative technologies coming together,” adds Amad Amin, Life Fitness product director of digital experience. “Exercisers forget that they are working out because they are so in tune with what’s going on in the game, it’s been pretty fun to see. We want to continue finding new ways to keep people engaged and moving, and partnering with VirZOOM is a testament to that.”

In March VirZOOM, in partnership with HTC, AMD and FitBit, launched a vSports contest at 30 locations across the US. The competition is still going, with the winner bagging a AMD VR-ready PC, HTC Vive and a VirZOOM VR bike.

VRFocus will continue its coverage of VirZOOM, reporting back with the latest updates.