Phase One: Brand Identity

Blockchain is regarded by many as the next internet. Often termed web 3.0, the decentralized infrastructure provides unprecedented security and transparency for all kinds of transactions, allowing for more immediate interactions between people. It is predicted that it will have an impact on the digital sphere equal to the one of the web 2.0 which offered the possibility for everyone to publish, flipping existing models upside down. Lisk wants to open up the potential of this technology to everyone, providing a platform that makes it easy for many people to build useful applications. Rlevance was brought in to develop a brand identity that would guide a wide range of Lisk’s corporate activities, helping Lisk to become the go-to platform for building and managing blockchain apps (decentralized apps, Dapps), and through that, enable the widespread adoption of blockchain technology.

Due to the nature of the technology, there exists a complex ecosystem of stakeholders with diverse goals, expectations, and capabilities. This is why Rlevance developed a research process to understand the needs of these stakeholders. First, we dug deep into the needs of blockchain developers and created an online discussion group with developers from around the globe. During the week-long exchange, we talked about goals, expectations and their view on Lisk’s aspirations. To broaden the perspective, we conducted multiple one-on-one interviews with blockchain experts from a wide range of backgrounds, such as investment, large corporations, and entrepreneurship. To uncover the hidden potential of Lisk, we conducted a series of workshops and interviews with the founders of Lisk, Oliver Beddows and Max Kordek.

We then consolidated the knowledge from this learning journey and fed the insights into a co-creative workshop with Lisk’s founders. Together we created the Lisk brand vision that acts as a guiding star for how Lisk relates to relevant stakeholders, what benefits it brings to them, and how it differentiates from other blockchain projects. The vision's ultimate goal is helping to foster long-lasting, meaningful relationships with stakeholders.

The brand vision helped to bundle Lisk’s various offerings into a real product ecosystem, thereby providing utility to their disparate stakeholders. It served as guidance for entrepreneurial decision making thus freeing up the management, and provided a sense of pride and purpose to the Lisk team members. Last but not least it informed the work of design agency Taikonauten responsible for the visual identity. The new brand vision continues to help guide Lisk into the future.