Sara Rosso, an Italian-American blogger and Nutella® lover, had a great idea: to dedicate one day of the year to her favorite spread. So, on February 5th 2007, Nutella® lovers the world over were called to unite. And World Nutella® Day was born. Since then, World Nutella® Day has "become a way to celebrate it and also an introduction for a lot of people to try Nutella® for the first time" (S. Rosso).