Virtual NUON Tour

Take a virtual tour of the Samsung N2000 and Toshiba SD2300 NUON enhanced DVD players. These interactive Flash presentations will let you sample many of the cool NUON features accessible from your remote control. Click [HERE] to go to the Product Help page.

NUON™ Takes Center Stage at CES as VM Labs Makes Major Announcements

This year's Consumer Electronics Show in Las Vegas was a huge success for VM Labs and NUON, with significant announcements from partnerships to product shipments. The biggest announcement is that NUON is the multi-media power behind the new broadband services from Blockbuster/Enron, Aliant and TransACT. There was also the surprise announcement that 20th Century Fox will be the first studio to support NUON features on their movie titles, with Bedazzled, starring Brendan Fraser and Elizabeth Hurley, shipping in March, to be the first. Other partner news included an agreement between VM Labs, and Oritron Power Mutimedia, Ltd. to deliver NUON™ enhanced DVD players into the key US and European markets throughout the year 2001 and beyond. Orient Power is a global supplier of consumer electronics and was the #1 selling DVD player in November. Logitech, a major brand name in controllers, announced that they would begin development of products based on NUON Broadband and DVD technology from VM Labs, expecting to launch a game pad in the first quarter of this year. In addition, Hasbro and Taito announced several new interactive titles including: MONOPOLY, THE GAME OF LIFE, BREAKOUT, and RC de GO! BUST-A-MOVE 4, and SPACE INVADERS 2001, respectively.

Toshiba's First NUON-Enhanced DVD Player Makes Debut

Toshiba's highly anticipated SD2300 NUON-Enhanced DVD player is available now in more than 60 retail stores across the country and online. Best Buy, The Good Guys, Frys, Utltimate Electroncs, ABC Appliance, American TV and Appliance, and The Wiz, to name a few, have the NUON-enhanced player on the shelves and ready to move out. In addition to the standard Toshiba DVD features, and the enhanced NUON feature-set, the SD2300 includes ColorStream® Component Video Output, a 10-bit 27MHz Video DAC with High-Resolution Filter, HDCD Decoding, Built-In Dolby® Digital and DTS® Compatible Digital Output, and Spatializer N-2-2 Virtual Surround Sound. The new player also offers a free copy of the popular game, The Next Tetris as well as an interactive sampling of other NUON Interactive DVD offerings.

Advertising Campaign

VM Labs leads off the first round of print advertising targeted at educating consumers and the trade on the benefits of NUON enhanced DVD players. The campaign challenges the reader to "Take a Closer Look" at the DVD player on the retailer's shelf. Once you are aware of the entertainment value of NUON you will be sure to make the best choice. Look for the ads to start appearing in enthusiast magazines such as Audio Video Interiors, Home Theater, Sound & Vision, and Stereophile. Trade placements include AudioVideo International, Dealerscope, GamesBusiness, GameWeek, TWICE, Video Business, and Video Store.

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