Who needs Netflix & chill when you can Netflix & game?

Mashable has learned that Disney-owned Marvel is launching an integration of content into Marvel Games based on the Netflix shows Daredevil and Jessica Jones. The characters and new storylines from the series will be integrated into two of Marvel’s most popular games, Marvel Contest of Champions and Marvel Future Fight, which combined have more than 75 million fans. The games are available on mobile.

"We have a legacy of rich storytelling and games gives us a great opportunity to integrate across key lines of business," Peter Phillips, executive vice president of Marvel Entertainment's interactive and digital distribution, told Mashable.

In the Netflix series, Jessica Jones (played by Krysten Ritter) plays a former super-heroine who becomes a private detective. The show launches Nov. 20.

Daredevil, which debuted on Netflix in April 2015, follows daytime attorney/nighttime vigilante Matt Murdock.

SEE ALSO: Marvel premieres first episode of 'Jessica Jones' at New York Comic Con

A new 6-chapter Story Quest for Marvel Contest of Champions will be introduced in mid-November, featuring Jessica Jones and Daredevil as the main characters. There will also be a new level, NYC Hell's Kitchen, which is where much of both Daredevil and Jessica Jones take place.

Meanwhile, Marvel's Future Fight will also add Jessica Jones as a character to the squad.

Both will have in-game banners and in-game messages which can link out directly from the game to the Netflix website.

"We think it’s fun storytelling and it’s fun for the fans," said Dan Buckley, Marvel Entertainment's president of TV, Publishing & Brand Management. "But it’s also it’s good business in that it communicates to people there’s a lot of things going on that they may not have been exposed to."

"These are the types of things you are going to see more and more of," Phillips added. "It’s just really important for our brand as a whole."

Cross-platform efforts have become more common as gaming has become mainstream, Joost van Dreunen, chief executive of game-industry consulting firm SuperData Research, told Mashable.

"It’s a growing phenomenon," van Dreunen said in a phone interview. "Traditionally, video games have been considered downstream revenue...however, over the last 20 years, games have become a mainstream form of entertainment. Consequently, games start to play a role in the narrative of traditional media."

Van Dreunen said he thinks integration is a "smart move" for Marvel.

"Doing this sets you apart from a lot of the other stuff," he said. "There’s also a momentum behind Marvel properties. It’s a great way to meet some demand in the market but it’s also a very popular thing to do."