Hi, Zoé. Can you tell us a bit about yourself?

Zoé H.: Hello, I have a university degree in multimedia design and visual communication. I immediately immersed myself in the world of fashion as a fashion photographer, and later as an art director of photo shoots. Materials, images, art and aesthetics have interested me since I was young, and it has not changed since. Design, creation and development have become my work, so it is a real joy for me.

Nicolas. Tell us a little about yourself. N.P.: Hi, I joined Allegorithmic’s team in early 2017. Prior to that, I worked for 9 years as an industrial designer for consumer electronics brands such as Motorola, Acer, Nokia, and Microsoft. I specialized in material technology at the Nokia Advance Design studio in London where we developed new technology enablers for future product innovations.

What do you do at Allegorithmic?

N.P.: I joined Allegorithmic as a colors, materials, and finishes (CMF) designer and product manager for Substance Source. Most of my work is dedicated to the definition of material creation briefs, monitoring of trends, sourcing of material and follow-up of the digital material production.

Z.H.: I made the first selection of the physical textile samples and built the color palette based on 2017/2018 trends. Using my industry knowledge, I provided guidance on the association of colors with fabrics. I defined a complete color range organized across two cycles. The total of more than 100 different colors are split into seasons: Spring/Summer and Fall/Winter. Each season is composed of themes I have connected to each category of fabrics.