It's hard to score good press when your company is a dating site design to coax people into cheating on their significant others. A massive data breach won't help that either.

Ashley Madison's new ad campaign seems like it looks to shake some of that bad press off with a lighter take on the idea of straying from one's commitments. The old tagline "life is short, have an affair" is out. In its place: "Find your moment."

Here's a woman finding her moment in a hotel lobby.

This one is called "Subway."

And this one, perhaps the most curious of the three, is called "Poly."

The last one in interesting, because — unlike most advertising that's been associated with Ashley Madison over the years — it pitches the dating site to an audience besides "people who are sick of having sex with their husbands or wives."

Will people trust Ashley Madison en masse the way they once did? We don't know. But we do dig AM's choice in background music.

[via Mashable]