Comic book creators fighting on Twitter has been the subject of many a salacious clickbait Bleeding Cool article over the years. But we don't want you to think that making clickbait articles about comic book creators fighting is the only thing we're capable of. We can also make clickbait articles out of generally civil interactions as well. In fact, given their rarity, that might actually be more newsworthy. Dog bites man isn't news, after all, but man bites dog? Now that's news.

This one started when writer of Bleeding Cool favorites Kim & Kim and Quantum Teens Are Go, Magdalene Visaggio, mused about the comic book industry's sacred lifeblood: the never-ending stream of super-mega-crossover event comics:

what if there's no big marvel event next year and books can just kick ass on their own — Magdalene Visaggio (@MagsVisaggs) June 3, 2017

Amazing Spider-Man writer Dan Slott's Marvel-sense was tingling, and he soon responded:

End of the day, these companies are businesses and they'll go where the money is.

Also,many brick & mortar shops pay next month's rent w/… — Avoid Murder Hornets, Stay Home (@DanSlott) June 3, 2017

…can affect the sales of smaller companies and indies too. It's a crazy ecosystem. And it's all connected. (That's my take.) — Avoid Murder Hornets, Stay Home (@DanSlott) June 3, 2017

Visaggio replied:

for major events as much as I can. I also think thats really short-sighted thinking that neglects the nurturing of longer-term audiences. — Magdalene Visaggio 🏳️‍🌈 – DEATH RATTLE (@MagsVisaggs) June 3, 2017

And, sending shockwaves throughout the industry, a polite discussion was now well underway, and there was no stopping it:

I hear you. As a consumer, I'm much the same.

It's like TRANSFORMERS and FAST & FURIOUS movies.

I don't see 'em. But a LOT of people do… — Avoid Murder Hornets, Stay Home (@DanSlott) June 3, 2017

Again, I hear you. Some event books have broken up my runs in ways I wasn't crazy about. However, if I *had* taken part w/ THE THING… — Avoid Murder Hornets, Stay Home (@DanSlott) June 3, 2017

I have a hard time believing the only way forward is with annual line-wide events that, if all DOESN'T go well, can sink a lot of books. — Magdalene Visaggio 🏳️‍🌈 – DEATH RATTLE (@MagsVisaggs) June 3, 2017

I hear what you're saying.

End of the day, it's not my money or your money… — Avoid Murder Hornets, Stay Home (@DanSlott) June 3, 2017

After Siege, Marvel stopped making event during a whole year : sales plunged and Marvel launched Fear itself in a hurry. — Aurélien Vives 🦝 (@Adinaieros) June 3, 2017

that makes it sound like the event is a bandage on a bigger problem. — Magdalene Visaggio (@MagsVisaggs) June 3, 2017

Meanwhile…

It would be like the networks saying, "This year, let's NOT air the Superbowl. People are probably tired of it." — Avoid Murder Hornets, Stay Home (@DanSlott) June 3, 2017

It blocks regularly scheduled shows from their schedules.

It's not a perfect analogy, but it is similar. — Avoid Murder Hornets, Stay Home (@DanSlott) June 3, 2017

Fine. The World Series then. — Avoid Murder Hornets, Stay Home (@DanSlott) June 3, 2017

We don't have three months of EDGE OF WORLD SERIES followed by WORLD SERIES tie-in arcs in every TV show and then WORLD SERIES: AFTERMATH. — Magdalene Visaggio 🏳️‍🌈 – DEATH RATTLE (@MagsVisaggs) June 3, 2017

No. That's an X-Event.

It would've happened as is. As an X-Event.

We do office-based events and line-wide events too. — Avoid Murder Hornets, Stay Home (@DanSlott) June 3, 2017

…and fans are later asked to list their favorite stories, the overwhelming majority list events first and/or put them in their Top 5.

2/2 — Avoid Murder Hornets, Stay Home (@DanSlott) June 3, 2017

Another fan chimed in:

5? Not really. It's 1: Secret Empire.

& there have been pocket/side events, like there's always been. (X-Events, Spider-Events, and so on.) — Avoid Murder Hornets, Stay Home (@DanSlott) June 4, 2017

And finally, Secret Empire writer Nick Spencer joined the fray…

I think properly built events are great, Ex: Secret Empire. When they aren't properly built like Civil War 2 they do more harm than good. — Jack Schmit (@WithSchmit) June 4, 2017

Just in time to get in the last word of the night:

https://twitter.com/nickspencer/status/871207180216655872

But Nick! We don't want to alarm you, but… you're posting on the internet right now.

At this point, everyone took a break to get some sleep. Or, in Nick Spencer's case, to do whatever it is he does when he's not arguing on Twitter — we assume staring silently and motionless at his phone for eight hours while he waits for someone to argue with again. Finally, it happened, and Spencer swung into action:

https://twitter.com/nickspencer/status/871320561112174594

https://twitter.com/JaydurrsoJay/status/871321997145505793

And then Visaggio returned, well-rested and ready to continue:

https://twitter.com/nickspencer/status/871328408923381760

Yes blockbusters and events provided needed infusions of cash but both have big structural problems: when every movie is the Biggest Ever — Magdalene Visaggio 🏳️‍🌈 – DEATH RATTLE (@MagsVisaggs) June 4, 2017

giant summer blockbusters, which is a big part why were seeing the rise of prestige TV. — Magdalene Visaggio 🏳️‍🌈 – DEATH RATTLE (@MagsVisaggs) June 4, 2017

https://twitter.com/nickspencer/status/871330562002231297

Not to speak for Mags, but I don't think that was ever the point-just that reliance on one type of thing should be self-examined/discussed. — Valerie St Gelais (@QuireInk) June 4, 2017

At this point, Bleeding Cool's own Joe Glass chimed in:

Get you're pro-events but I don't think someone anti-events (& that's a gross generalisation btw) is 'trying to wish away someone's tastes' — Jean Gay 🏳️‍🌈🔥🦅 (@JosephGlass) June 4, 2017

https://twitter.com/nickspencer/status/871335955801624576

Marvel has had some incredible titles that haven been cancelled far too early because they weren't allowed time to find an audience — Jean Gay 🏳️‍🌈🔥🦅 (@JosephGlass) June 4, 2017

https://twitter.com/nickspencer/status/871337425745858560

But Joe made a misstep when he criticized Marvel's event comic schedule:

https://twitter.com/nickspencer/status/871337678674960384

Oh damn! Snubbed!

and well written. I just don't care for the manner in which the themes are being told. But I can't deny the skill it's been written with — Joe Glass (@josephglass) June 4, 2017

Oh no, Joe! You've been "we're doned." Don't keep going!

Or are you assuming I'm talking about your current event? Because if you'd read any of my reviews, I openly admit they're long-term build up — Joe Glass (@josephglass) June 4, 2017

*cringes*

Do you think there have been no bad events? No events that came so quickly on top of others that stories didn't get chance to just be? — Joe Glass (@josephglass) June 4, 2017

Why? Because I suggest that some events feel rushed? I'm sorry, I don't see what I've done here to ignite your ire with this discussion — Joe Glass (@josephglass) June 4, 2017

As Joe was left to shrivel outside of the warm, life-giving glow of Nick Spencer's Twitter notice for daring suggest Marvel's event publishing schedule was too condensed…

Wow that was rude — Jean Gay 🏳️‍🌈🔥🦅 (@JosephGlass) June 4, 2017

…Visaggio and Spencer brought things home:

I think relying on them is detrimental to the long term growth of the business. — Magdalene Visaggio 🏳️‍🌈 – DEATH RATTLE (@MagsVisaggs) June 4, 2017

Because obviously we have to keep the lights on. But I worry about whether this is us shooting ourselves in the foot by supporting short — Magdalene Visaggio 🏳️‍🌈 – DEATH RATTLE (@MagsVisaggs) June 4, 2017

https://twitter.com/nickspencer/status/871339235013386241

https://twitter.com/nickspencer/status/871339679248818176

Also, I don't know if I agree that events are "short-term growth"– years later many of them are still among the best-selling collections. — Nick Spencer (@nickspencer) June 4, 2017

But that's not really the point. How are Marvel's regular monthly books selling in the wake of years worth of constant events and relaunches? The numbers seem to show ever-diminishing returns.