LG's latest handset is attracting plaudits at Berlin's Ifa tech expo, where it was unveiled.

Reviewers are praising its OLED display and advanced camera features.

To many it represents a "back to basics" approach after past flagships that focused on unusual features such as second displays and snap-in modules - and then failed to become bestsellers.

The BBC's Joe Miller was given an early look at the handset and quizzed the company about its strategy.