An assistant professor of the Beijing Foreign Studies University (BSFU) has ignited controversy for openly admitting that he judges female applicants to the school's graduate school of news broadcasting on their looks.

Assistant professor Qiao Mu made the comments in a blog that distinguished his approval process as one of the differences that male and female university interviewers have towards female university applicants.

"As for my own personal aesthethics, I first look at the breasts, then the face, then the ass, and lastly the legs," wrote Qiao. "(The breasts and the face) are the most important features to observe because you can't see their whole figure once they sit down."

Qiao also wrote about the time when a woman's appearance overwhelmed him: "Once there was a female student who wore a top with a plunging V-neckline. I don't know if it was because the weather was too hot or if she was nervous, but she kept pouting playfully and panting, causing her bosom to crest and fall like billowing waves."

The experience was too much for Qiao: "(We) examiners are people too, you know. At that time, I didn't know what to ask or even what she had said," he wrote.

Qiao's comments drew accusations of discrimination from Chinese netizens online. A netizen called "Venerable Clear" said: "What's most important at the present time is to make people pay for making public comments like this and obstructing equality in our institutions. Only by doing this can we begin to change this deplorable situation."

Another commenter wasn't impressed by the assistant professor's lack of professionalism. Quoting Qiao's loss of composure at seeing cleavage, one person wrote: "Who testing who?"

However, other netizens insist that Qiao's words have been taken out of context. One person described Qiao's story as "clickbait" and wrote, "The guy is just saying that physical looks are the first impressions one gets during interviews, but that interviews must look at many aspects of an interviewee like their individuality. No problem here." Another person wrote, "This is very true. He is saying a fact."

Referring to his original blog, it's clear that Qiao doesn't shy away from his "breasts first" opinion.

One reason why this quote has been so popular may be because Qiao himself emphasized in in bold on his blog as well as including it in a Weibo post. Furthermore, Qiao feels so strongly about his opinions that he included his real name on his blog.

And yet, Qiao's "breast first" blog wasn't just about openly discriminating against women. Early in the blog, Qiao attempts to make the point that female grad students are vastly superior to male grad students applying for the international news broadcasting part of the university that he works for. Additionally, female applicants outnumber male applicants by a ratio of 5:1.

For these reasons, Qiao said compeition among female students to get into the program is fierce, while male students usually enter with ease. And to emphasize the superiority of female students, Qiao told an anecdote about how two male students weren't strong enough to install a water jug onto a water dispenser, only to be shamed by a female student.

Qiao also reveals in his blog that he has been bribed on several occasions, only to turn them down.

Beijing Foreign Studies University has distanced themselves from Qiao, saying that he has not served in a teaching position at the school since 2014 when he was disciplined for a school infraction. Since then, Qiao is said not to have taught any students, and instead has been assigned to the school library.

BSFU hasn't made any comments about Qiao's opinions or his blog, only saying that they have opened an investigation.

Was Qiao misunderstood by the Chinese media? Or is he a poor writer who became a victim of his need for sensationalization?

Whatever the answer is, Qiao included the following photograph in his blog (shown below) that seems to show a movie star signing an autograph instead of a female grad student showcasing her cleavage.

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Images: 360 doc, ysslc, Morning Report, 027Art