Adelaide are confident of winning a tug-of-war for their emerging AFL forward Mitch McGovern.

The 22-year-old is off-contract at the end of the looming season and is a trade target of West Coast, where his older brother Jeremy plays, and Fremantle.

But McGovern's Adelaide teammate Tom Lynch says the Crows are banking on keeping the promising attacker.

"The reason he is probably getting spoken about is because the year he had last year - he turned himself into a quality player," Lynch told reporters on Wednesday.

"He should take some confidence through that, to know he's getting spoken about a bit.

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"We are pretty confident that we can keep him here.

"He has turned himself into a really important part of our team."

McGovern formed part of a potent Adelaide attack last season, alongside the likes of Lynch, captain Taylor Walker, Eddie Betts and Josh Jenkins.

And Lynch said the Crows' attacking division could feature another addition this season, forgotten forward Troy Menzel.

Menzel transferred to Adelaide from Carlton ahead of thr 2016 season but the 22-year-old couldn't break into the AFL side and didn't play a game.

But Lynch said Menzel was much improved from when he joined the

"Since we came back and started training all the way back in October, he has just been a confident kid," Lynch said.

"He has really worked hard to put himself and his body in a position to be able to do that.

"We know all the talent he has got and his capabilities, so hopefully he takes his opportunity early on when we start playing games."

Lynch said any doubts about Menzel's fitness were now erased.

"He's more confident and comfortable where he sits," he said.

"Transition to a new club is always difficult so, I went through the same scenario he did. He has got a lot of talent and worked really hard, he's in great shape."