What's going on with 19-year-old English YouTuber Marina Joyce? We don't know exactly — and neither does the rest of the internet.

The YouTube star has posted videos that have caused concern amongst her fans and followers. The hashtag #savemarinajoyce has gained steam and thousands of concerned fans have flooded her Facebook, Twitter, Instagram, and YouTube profiles after she posted a video titled "DATE OUTFIT IDEAS."

Her behavior in the video is a bit odd, and she seems distracted as she poses in a twee dress and promotes a brand that sells the clothes she and two friends are wearing. It's all very weird, but nothing particularly shocking happens.

But after it was posted, her fans started combing through her videos in the search for signs that she may be in trouble, taking everything from her distracted facial expressions to her makeup as indications that she needs help.

Twitter is full of photos and videos used to support theories about what may be going on off-camera. Some think she's on drugs, other think she's been kidnapped or is being abused and someone else is running her social media accounts, while rumors of possible mental illnesses have crept their way into the flurry of tweets about the YouTube vlogger.

There were also a lot of comments about a gun visible in the background of one of her videos:

THERE IS A FREAKING GUN IN HER ROOM ??????????????????? SHE IS NOT OKAY I REPEAT SHE IS NOT OKAY #savemarinajoyce pic.twitter.com/J8EF9qps65 — n a t e (@dangerousnat) July 27, 2016

The concern was so widespread that the Enfield police, in a borough north of London where Joyce lives, went to check on her. They tweeted from their official Twitter account that she is, in fact, fine:

But fans were still unconvinced. Some even replied to the tweet asking for more proof.

They also don't believe Joyce herself, who has taken to her Twitter account and done two live stream videos to reply to fans and assure them that she is not in harm's way.

—Marina Rose Joyce (@MarinaJoyce7) July 27, 2016

To add to the confusion, she canceled a meet up she had very publicly organized via Twitter only days earlier — a meetup other YouTubers and internet celebrities cautioned fans about attending.

—Marina Rose Joyce (@MarinaJoyce7) July 26, 2016

A friend, who goes by Alisha Weston on Facebook and says she was in the original video promoting the dresses that sparked the controversy, took to social media to explain that Joyce was okay and what she was experiencing was "personal."

Joyce's mother Cheryl did an interview in The Daily Mail to try to quell the hysteria: "Police have visited and they’ve seen her and she’s fine and well," she said. "The gun is a toy gun, one of those BB guns — I’ve got other children. She’s just done a live stream to fans to show she’s all right. As for the bruising, we all bruise easily. There’s no abusive relationship."

She added that her daughter is taking everything "in stride."

And in an interview with The Sun, a UK publication, Joyce herself said, "I care about my YouTube channel and after this I have got lots more viewers which is really good." Later in the article she's quoted as having said, "It is incredible what people have done. They have helped my channel so much now."

The point that Joyce's YouTube channel has been "helped" by the conspiracy theories is an understatement. She now has over one million subscribers on YouTube and her most recent videos have almost ten times as many views as her older videos.

In a live stream she did on Wednesday evening, she responded to fans who were asking whether the entire scandal was a publicity stunt or not. Joyce said it was a publicity stunt by "you guys" — by which she meant her fans — who made the entire hashtag happen on their own. She also said "I don't know why I'm under this hashtag" and confirmed that the police did go to her house, but that she is not in danger and repeatedly assured her fans "I'm okay."

Tech Insider reached out to Joyce via email but had not gotten a response at the time of this post.