A list of questions I have about this cat video, created by Mia Mullarkey for a Microsoft social media contest meant to advertise the Lumia 930:

How do these cats button their shirts?

Who are we to believe filmed this video, a cat?

Why do cats use military time?

Is Cat English different than Human English?

And if so, does Cat English use the letter -z in place of the letter -s, similar to the way British English makes excessive use of the letter -u?

Are these cats bad parents? They spend most of their time talking about the kittens, but not actually engaging the kittens in a productive or nurturing manner.

Most importantly, is a cat video — sorry, a "catz" video — enough to convince you to buy a Windows Phone

Update: Initially the article said Microsoft created the video. To clarify, Mia Mullarkey created the video for the Social Media Week contest in partnership with Microsoft.