Hipster – Getty Images

A man threatened to sue Technology Review magazine for using his image in a story on how all hipsters look alike.

Then he found out it wasn’t him.

CBC reported:

A man threatened to sue a technology magazine for using his image in a story about why all hipsters look the same, only to find out the picture was of a completely different guy.

The story in the MIT Technology Review detailed a study about the so-called hipster effect — “the counterintuitive phenomenon in which people who oppose mainstream culture all end up looking the same.”

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The inclusion of a version of a Getty Images photo of a bearded, flannel-wearing man, tinted with a blue and orange hue, prompted one reader to write to the magazine: “Your lack of basic journalistic ethics in both the manner in which you ‘reported’ this uncredited nonsense, and the slanderous, unnecessary use of my picture without permission demands a response, and I am, of course, pursuing legal action.”

But it wasn’t actually him.