RE: Interview request

From:PalermoR@dnc.org To: SullivanE@dnc.org, DillonL@dnc.org, ManriquezP@dnc.org, MirandaL@dnc.org CC: MattiC@dnc.org Date: 2016-05-18 19:20 Subject: RE: Interview request

5:15 works for Luis. Thanks! -- [DNC]<http://www.democrats.org/> Rachel Palermo Democratic National Committee PalermoR@dnc.org<mailto:PalermoR@dnc.org> 202-863-8041 Updated below Lauren is available the times below: · 10:00am-10:30am · 2:00pm-2:30pm · 4:00pm-4:30pm · 5:00pm-5:30pm +Rachel and Erin Can we huddle on this for 5-10 minute tomorrow to discuss the concept and make a decision? Thanks! Smaller Group: —We actually do quite a bit with the videos Akshai flags, just not in terms of complex communications products. Here’s what he does — Building The Trump File In Spanish: Akshai has built the research file that will remind Hispanics in 2016 and beyond of the Summer of Trump. Not deploying it during the primary was strategic, as these are some of the best possible punches. Why waste them on a diluted field. This narrative is strong if for the story we walk reporter through the making an oppo video, the moment we’ve been waiting for when we finally begin to deploy this incredible resources that Akshai has built as an invaluable member of DNC’s best-in-politics Research team. Institutional Knowledge in English: The turnover at Univision/Telemundo is really high. Overall institutional knowledge across the local affiliates in particular is extremely rare. Akshai may be the only person on either campaign who knows when, say, Telemundo Wisconsin correspondents move to Telemundo Chicago. This is a big deal for us, not only because it helps us proactively update our spreadsheets, but because the awareness reminds us to reach and congratulate them on their new role and see how DNC can continue to help in their new market. This deepens our relationship with reporters. Discovering News “Scoops” Bilingually: Univision and Telemundo follow, as opposed to make news. When they do make news, Akshai flags it and we collaborate on who from the “Preferred Bilinguals” press list can do the most with a given clip. "Preferred Bilinguals" are bilingual-enough election reporters who publish in English. "Bilinguals Preferred” list familiar with Akshai’s videos. We pitch them as “scoops” and “exclusives” because they haven’t been covered yet in English. The reporter for this piece gets them all the time. We can spin this a number of ways. Ultimately though the angle is the Story of Akshai to debut our latest Donald Trump oppo video. Can that work? Thanks! Pablo On May 9, 2016, at 10:37 AM, Walker, Eric <WalkerE@dnc.org<mailto:WalkerE@dnc.org>> wrote: Adding Walter. What do you mean by a “standard one line on top with straight videos”? One of the problems we have is that we don’t have fully bilingual staff who can write in Spanish, and no budget for translations. It’s something I’m trying to address. In the meantime, Walker, let’s have Garcia do more of this as part of his portfolio and at least just have a standard one line on top with straight videos since we don’t have writing/production capacity. <image002.png><http://www.democrats.org/>Luis Miranda, Communications Director Democratic National Committee 202-863-8148 – MirandaL@dnc.org<mailto:MirandaL@dnc.org> - @MiraLuisDC<https://www.twitter.com/MiraLuisDC> One concern I have is that I don’t feel like we are doing a lot with what we are finding on Spanish media. That is not meant to be a dig at anyone and correct me if I am wrong but I know Askshai flags a fair amount of stuff and is frustrated at times that we aren’t using it. I don’t want to have a story about how we are killin’ it with Spanish rapid response and then not have a number of things to point to. Reuters remind me what media outlet is this? On May 9, 2016, at 10:16 AM, Manriquez, Pablo <ManriquezP@dnc.org<mailto:ManriquezP@dnc.org>> wrote: Per Lauren’s request, I spoke with reporter and got additional details and guarantees. Below is the interview request in standard format. If possible for reporter, lock it in for a day this week? WHO: Akshai and Luciana Lopez (Staffing Leads: Pablo/Walter) WHAT: Recorded interview (phone or in-person) for article online and in print about how Democrats are prepared to attack Trump in Spanish in the general. A hook that can work for us both is that Luciana cover the development and release of our next bilingual video product. This would give her a behind-the-scenes look at how we monitor Spanish news and use it to win the election. Akshai’s story also helps promote our big tent party principles of diversity and inclusion by showing that Democrats are thinking outside of the box in 2016. WHERE: DNC, at our convenience. WHEN: Will lock-in interview time with reporter as soon as interview is approved. — FLAGS — Corinne/LD: Reporter agrees to keep any hardware, software, technology, specs out of the story. Luis/Mark: If green-lit, I’ll work with Digital to get some high-quality photos for the story, as this will be most-impactful with visuals. On May 3, 2016, at 4:07 PM, Dillon, Lauren <DillonL@dnc.org<mailto:DillonL@dnc.org>> wrote: Are you still planning to use Akshai? If so, I need to know more. Thanks! I'm think I'm going to shape this as a DNC diversity story, not a DNC process one. Any objections? Sent from my iPhone On May 2, 2016, at 5:30 PM, Walker, Eric <WalkerE@dnc.org<mailto:WalkerE@dnc.org>> wrote: I’m not totally opposed to the idea but it would have to be somewhat controlled. We could set up a ‘demo’ where we pretend that Trump just said a really offensive thing and then the process of clipping video and getting a release out the door… Looping in Eric on this, not sure how the clearance process goes on this stuff Begin forwarded message: Hey Pablo, hope all is well. Quick question. I saw the Univision clip about RNC and DNC rapid response set-ups (https://www.youtube.com/watch?v=eRp_2wmlp9o). Would it be possible to talk to Akshai Bhatnagar, who was among those interviewed in the segment, a bit more about his work? What goes into it, what he looks for? I’d love to build on my previous story about DNC efforts, and I think this might be one way to do that. Thank you! Best, Luciana Luciana Lopez Correspondent, Reuters 2016 Campaign Team 646 223 6319 (o) 646 937 1750 (m) luciana.f.lopez@thomsonreuters.com<mailto:luciana.f.lopez@thomsonreuters.com> https://twitter.com/Luciana_F_Lopez Pablo Manriquez Democratic National Committee Phone: 202.572.5488 Email: pablo@dnc.org<mailto:pablo@dnc.org> web: democrats.org<http://www.democrats.org/> Twitter: @Pablo_DNC Pablo Manriquez Democratic National Committee Phone: 202.572.5488 Email: pablo@dnc.org<mailto:pablo@dnc.org> web: democrats.org<http://www.democrats.org/> Twitter: @Pablo_DNC Pablo Manriquez Democratic National Committee Phone: 202.572.5488 Email: pablo@dnc.org<mailto:pablo@dnc.org> web: democrats.org<http://www.democrats.org/> Twitter: @Pablo_DNC