The image of Lord Venkateswara will soon appear on the dial of the watches made by Switzerland-based Centurion watch company.

Company representatives met Tirumala Tirupati Devasthanams (TTD) Executive Officer L.V. Subrahmanyam on Wednesday and sought his permission to use the image of the Lord on the watch dial.

The company will make 333 diamond-studded watches, each worth several crores of rupees, to be auctioned in London.

It has come forward to donate a percentage of its profit to the TTD-run Balaji Institute of Surgery and Relief and Rehabilitation of the Disabled (BIRRD) Trust.