A number of Twitter users spoke out on Friday against a Comic-Con contest hosted by Electronic Arts that some say objectifies women. In short, the "Sin to Win" contest, designed to promote Dante's Inferno, encourages attendees to take photos with the so-called "booth babes" and Tweet the photos to the @danteteam Twitter account with the hashtag #lust.

It's the wording of the contest that has Twitter up in arms, however: attendees are told to "Commit Acts of Lust" (see image below), which some allege is a recipe for sexual harassment. Others argue that attendees typically take photos with booth babes regardless. @danteteam did receive hundreds of responses to their request, but many are negative and critical of the behavior the contest might encourage.

"Tongue in Cheek"

In response to the Tweets, the team behind the promotion posted an apology on Twitpic saying the campaign is "tongue in cheek". Opponents, however, seem unimpressed, and have combined their efforts using the hashtag #eafail.

What do you think: did EA go too far, or is this a storm in a Twitter teacup?

[image via Ars Technica]