A billboard in Caldwell, Idaho that compares President Barack Obama to alleged mass murderer James Holmes has drawn complaints and allegations that the foundation responsible for the billboard has gone too far.

Over a photograph of Holmes, blocky text reads, “Kills 12 in movie theater with assault rifle. Everyone freaks out.” Next to that is a photo of a smiling President Obama, captioned, “Kills thousands with his foreign policy. Gets Nobel Peach Prize.”

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According to Boise, Idaho’s KBOI-TV, the billboard is owned by the Ralph Smeed Foundation, a group that says it wants to draw attention the deaths of servicemen and women overseas. Smeed’s website says that he is an 85-year-old Republican activist who has purportedly been described as “the H. L. Menckin (sic) of the West.”

Smeed has used the electronic billboard to flash various anti-Obama and anti-government messages in the past, but area residents complain that the newest message crosses a line.

“(It’s) way over the line, and I am not an Obama supporter,” said viewer Lynn Davis Hathaway on the KBOI 2News Facebook page.

A spokesman for the group said that he believes that “everyone has a right to their opinion.”

Watch video about this story, embedded via YouTube, below: