Celiac Disease Public Service Announcement from Beyond Celiac

Celiac disease is a genetic autoimmune disease that affects 3 million Americans. This public service announcement brings awareness to the seriousness of celiac disease while highlighting real patients and the need for research for treatments and a cure.

It will be shared across television channels in the United States in partnership with Comcast.

Think you or your child may have celiac disease? Complete our Celiac Disease Symptoms Checklist and share the results with your doctor and ask them about getting tested.

Behind the Scenes

The Beyond Celiac PSA was filmed in January 2020 in Philadelphia, PA with real celiac disease patients. Here are some behind the scenes photos and videos from the shoot:

Kelly shares some of the struggles her two-year-old son with celiac disease faces:

Ellen describes what happens when she accidentally eats gluten:

Katie discusses the unique symptom that lets her know she’s accidentally ingested gluten:

Celiac disease is genetic, meaning that it runs in families. Talk to your family members about getting tested for celiac disease.

Daniel shares what happens if he accidentally ingests gluten:

Teen brothers Spencer and Riley both have celiac disease. Spencer reported that he gets terrible stomach cramps and diarrhea. It takes him at least a day and sometimes up to three days to feel better. One time, he even ended up in the hospital. Riley says that he also gets cramps and diarrhea. He can vividly recall one instance in which the supposedly gluten-free Chinese food was definitely not gluten-free and was up all night in terrible pain. Their mother Jennifer was happy to give them a day off from school to participate in the PSA video shoot. Their destination afterwards? The 100% gluten-free Fox & Sons at Reading Terminal Market for fancy corn dogs!

Thank you to Comcast, Cinema Quilt and our entire cast and crew for helping us make this a reality!