Auburn has signed a deal that will give FOX Sports exclusive multimedia rights and sponsorship sales right for the athletic programs, according to a release from the university on Monday.

It is reported to be a 10-year agreement that will net the Tigers roughly $120 million, according to Forbes’ Jason Belzer.

Auburn will double its multimedia rights revenue in a new 10 year deal with Fox Sports that will guarantee school $120 million. #sportsbiz — Jason Belzer (@JasonBelzer) March 7, 2016

Auburn athletics director Jay Jacobs explained the strategic decision behind going with FOX Sports:

“We are thrilled to bring the Auburn brand to FOX Sports, a household name in the collegiate athletics space,” Auburn Director of Athletics Jay Jacobs said. “FOX Sports will allow us to grow our brand nationally and enhance our brand value. The entire FOX Sports team has proven how much they believe in Auburn throughout this entire process.” “With FOX Sports, we are aligning our strategic goals with a national brand,” Jacobs said. “Auburn will be one of a select group of Power 5 properties operated by FOX Sports. As a flagship property, Auburn will benefit from specialized and personalized treatment. This belief is supported by their revenue projections and their valuation of Auburn Athletics.”

According to the release, Home Team Sports (owned by FOX Sports) will manage “athletics-related radio, corporate hospitality, in-venue signage, social media integration, promotional activities, and intellectual property rights, as well as other mutually agreed upon inventory” for the university.