This week while perusing through Target during my lunch break, because apparently that’s what I do for fun, I discovered a curious thing:

The action figures for the upcoming Ghostbusters reboot movie are already on 30% clearance, even though the movie doesn’t come out for another 2 weeks, on July 15th.

(This took place at the Franklin, TN, location.)

It presents a theory about the free market:

Could it be that boys aren’t interested in buying action figures in which females are the protagonists?

I invite you to watch the video I shot, on the scene, which clearly shows that the Ghostbusters reboot movie is clearly being marketed to boys, as these toys are in the same isle as Star Wars and Ninja Turtles, which primarily consist of male characters.

Even though the new Ninja Turtles movie has been out for a month already, none of those toys are on clearance, which implies boys are still asking their parents for them.

Obviously, there has been a lot of skepticism about the upcoming movie by Ghostbusters fans; especially to make the four Ghostbusters female; as opposed to male, which is the gender they been identified as since 1984.

Sure, I admit: If they couldn’t get the original cast to do an actual sequel (especially since Harold Ramis passed away two years ago in 2014), I would have at least liked to have seen brand-new characters to carry on the torch, in the likeness of the original cast:

Maybe Paul Rudd, Steve Carrel, Seth Rogen, and Donald Glover. I think that would have been awesome to see!

In that version of reality, I could imagine that much more action figures would have been sold and prevented this 30% clearance situation at Target. Not to mention, I think fans would be much more excited about going out and seeing the new movie.

Again, these toys are purposely placed in the boys’ aisle, not with Barbies. The Ghostbusters toys are clearly intended to be purchased mainly by boys, not girls; which is why they are stocked on the shelves the way they are.

Yet boys aren’t buying them.

This is the free market at work; in which politically correctness is evidently being ignored by very young consumers.

With all that being said, I will be seeing the Ghostbusters reboot movie in a few weeks and will be doing a movie review on it; comparing it to the original, from a family friendly perspective.

So if you if this post has entertained you, check back in a few weeks for more on the Ghostbusters reboot.