Scott Zellmer, Sand Creek’s sales manager, said they would like to have the facility open by fall but a location has not yet been identified.

The facility would serve products from Sand Creek and include a three-barrel brewing system that would allow Madden to experiment with recipes.

“It would be a great asset to our community and certainly help the brands,” Wayne Esser said.

Madden of Furthermore could not immediately be reached for comment Tuesday but Wiesender said the deals came along in September at about the same time and will allow the brands to expand their reach into the Minneapolis and Chicago markets.

“They didn’t know they were talking about the same thing at the same time,” Wiesender said. “It’s a great way to continue to grow the brands. The economy of scales was the driving force.”

In 2015, Furthermore produced about 1,500 barrels while Cross Plains produced about 2,000 barrels, Wiesender said.

Sand Creek was founded in 1999 in a dairy barn in Downing, about 40 miles northwest of Eau Claire.

In 2004, Wiesender joined forces with Krueger to buy Pioneer Brewing Co., founded in 1995 in Black River Falls in a building that was built for Oderbolz Brewing Co. in 1856.