TED, the popular technology conference, has launched a new iOS app containing short eBooks written by TED speakers, with some including video and audio -- including TED talks -- embedded directly into the books.

TED Books are short original electronic books produced every two weeks by TED Conferences. Like the best TEDTalks, they're personal and provocative, and designed to spread great ideas. TED Books are typically under 20,000 words — long enough to unleash a powerful narrative, but short enough to be read in a single sitting.

The success of TED Talks has demonstrated that millions of people around the world are hungry to absorb new thoughts and perspectives. With more demands than ever on people's time, we think many will welcome the chance to absorb a TED Book when a spare hour becomes available.

The TED Books app allows us to embed audio, video, and social features into each book, broadening the depth and detail of each work. These additional multimedia features suit the wide-ranging creative palette of our contributors, many of who use photography, audio, and video in addition to the printed word to fully express their ideas.