Maybe it's because online shopping has taken over.

Or maybe it's because storming the doors of the nearest big box outlet the morning after American Thanksgiving is really a south of the border thing.

“Can I come in yet?” <a href="https://twitter.com/hashtag/BlackFridayCanada?src=hash&ref_src=twsrc%5Etfw">#BlackFridayCanada</a> <a href="https://twitter.com/hashtag/BlackFriday2017%D9%90?src=hash&ref_src=twsrc%5Etfw">#BlackFriday2017ِ</a> <a href="https://t.co/qySBLDsafA">pic.twitter.com/qySBLDsafA</a> —@gpsmendoza

Whatever the reason, Black Friday 2017 had a decidedly chill vibe in Metro Vancouver judging by the scene at the heavily promoted door crasher sale at Best Buy in Metrotown where a store employees had to encourage customers to "c'mon in guys" after throwing open the doors at 6 a.m. PT.

The Black Friday door-crasher sale at Best Buy in Metrotown was a pretty chill affair. (Gian Paolo Mendoza/CBC)

After a moment of hesitation the first customer in line did break into a leisurely jog, creating just a hint of a frenzy. The remainder of the lineup, however — about 25 people — strolled in calmly behind him.

According to the publication Retail Insider, physical stores in Canada have seen a substantial drop in Black Friday activity while online shopping has increased steadily since 2013.

Best Buy <a href="https://twitter.com/hashtag/blackfriday?src=hash&ref_src=twsrc%5Etfw">#blackfriday</a> streeters:<br>Me: you looking to get anything?<br>Customer: yeah a 60 inch TV<br>Me: is it for anyone special?<br>Customer: yeah my home entertainment system <a href="https://t.co/SXkjfHzZBs">pic.twitter.com/SXkjfHzZBs</a> —@gpsmendoza