"[There hasn't] been the broad consumer or developer adoption we had hoped, and we've seen decreasing usage over time of the Daydream View headset," a Google spokesperson told Engadget in a statement. "So while we are no longer selling Daydream View or supporting Daydream on Pixel 4, the Daydream app and store will remain available for existing users."

Google cited "clear limitations constraining smartphone VR from being a viable long-term solution." Namely, when people dropped their phones into headsets, that prevented them from using other apps. The company plans to continue working on augmented reality with features such as AR walking directions in Maps, AR experiences in Search and Google Lens.

The writing's been on the wall for Google's smartphone VR ambitions for a while. The Pixel 3a and 3a XL Google released earlier this year don't work with Daydream either. Hulu dropped support for Daydream VR last month and earlier this year, Google shut down its Spotlight Stories VR studio and Daydream's Play Movies and TV app. It also wound down the Jump VR platform in June.

Here's Google's full statement: