In brief: this article shares the unique experience we’ve stockpiled while developing and testing various dashboards for cryptocurrency exchange platforms.

Interface testing isn’t a new thing and constant exploration is targeted at improving user interaction. In our view, the last serious investigation was undertaken in 2004 by Steve Outing and Laura Ruel. Technology and UX trends have made a leap forward since then, and the tech landscape has shifted, altering user attitudes in relation to interface design.

Cuberto has been developing trading platforms since 2010 and we’ve amassed a store of invaluable experience we’re happy to share. Since the headline-grabbing explosion of cryptocurrency, we’ve been tapped for design and development of cryptocurrency wallet interfaces and cryptocurrency exchange platforms. These platforms typically involve an uber-complex functionality component and a massive amount of dynamic data. To streamline interaction with the platform’s multiple functions, dashboards are essential. Many designers trust their gut when developing dashboards, tossing functional elements into separate blocks and haphazardly assigning priorities to them. It’s great if an entire team hops onboard, enabling at least minimal internal testing and making the dashboard more relevant to a target audience. A better approach, however, involves testing the dashboard in a focus group, collecting stats, and adding finishing touches with usability enhancement in mind.

So what are the dashboard must-haves for any cryptocurrency exchange platform?

Visual lightness of touch.

Displaying crucial content in one view, no need to scroll down.

Quick and easy-to-grasp information regarding exchange rate changes, balances, and other data.

The functionality component of a cryptocurrency dashboard includes the following blocks:

Portfolio

Chart

The best currency exchange offers

Verification block

Exchange rates

Balance

Recent activity

Clearly, cryptocurrency exchange involves a multiplicity of functions enabling users to track their portfolios and follow changes in exchange rates. Often, you’ll encounter an additional section with the best up-to-date offers. The designer’s job is to place emphases and accents where they can generate profit for the owners and empower users to fully manage their own funds.

So we’ve got two highly motivated parties pursuing the same goal — making money. The service benefits when users’ cash remains in the system for as long as possible and continues to circulate, while users aim to make a profitable exchange and withdraw funds.

This article will highlight an entire series of different designs for cryptocurrency exchange dashboards, all tested on a focus group with the aid of an eye tracker.

First things first. Here’s how eye trackers work:

Dashboard v1.0