The research shows that your video will lose 20% of the viewers after just 10 seconds. Learn how to increase the audience retention and make viewers stick longer.

What Is Viewer Abandonment?

The behavior of viewers clicking away or dropping off is called viewer abandonment.

As you can see an average YouTube video will lose 33% of its viewers after 30 seconds and 60% after 2 minutes.

How to avoid it and increase the audience retention?

As viewer drop-off seems to happen on a consistent rate by time – make your videos shorter! If they are not superbly interesting in order to hold viewers attention for a long time.

You can make series of short videos instead on the same subject with different titles and grab more viewers and subscribers. You can also arrange them through playlists which can bring more power to your channel as well.

More important – don’t make a boring introductions in your videos but provide an exciting and intense start to make viewers stick to it!

You can learn a lot by studying other successful YouTube videos and channels and how they do it. The usually great big brands commercial ads sometimes can also get ideas floating into your head.

“Crocodile Inside” Beautiful Lacoste Ad. I loved this one 🙂

If you miss on time, ideas, tools and expensive equipment you can use some of the cheap yet amazing video editing software made especially for these purposes.

The best one is probably ClipDramatizer which comes along with hundreds of animated effects, music tracks, backgrounds and action overlays.

It’s a very powerful desktop app that you can use to create eye-catching videos easily and attract more views, likes, shares, comments and increase number of channel subscribers.