Using Harry Potter and author J.K. Rowling’s birthday to mark the occasion, Scholastic unveiled the new Harry Potter and the Deathly Hallows cover at their NYC headquarters this morning.

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Check out the new cover below by Kazu Kibuishi, who was present at today’s event. Click for full size!:

Also today, the spines of each book were released. Together they create a photo of Hogwarts:

The box set includes a new photo of Hogsmeade:

Today’s new Deathly Hallows cover unveiling marks the end of Scholastic’s several-month long unveiling of the new look for the entire series. The covers are hitting book store shelves on August 27 to appeal to new generations of readers who haven’t yet read the Potter series. Their release also times with the 15-year anniversary of the publication of Harry Potter and the Sorcerer’s Stone’s in the United States.

Also at today’s cover unveiling, Scholastic held a birthday party for Harry which included games, a costume contest, cupcakes, and lithograph giveaways. Hypable was present at the event.

For your browsing pleasure, we’ve placed the other six covers below. All seven covers were designed by Kazu Kibuishi.

It’s likely that those readers who already own the Harry Potter books will not be interested in this new collection unless they find it a must for their wizard shrines. However, to new readers these will be a way to encourage them to give the series a try.

The hardcover editions of the Harry Potter books will continue to use the original designs by Mary GrandPre.

Artwork for the back of the “new” books will include never-before-seen artwork which has yet to be revealed by the publisher. Stay tuned!