McDonald’s executives have acknowledged the company lost touch with customers in recent years, including on value, and have endeavored to turn the company around. Steve Easterbrook, who became CEO of McDonald’s more than two years ago, has led the charge on a wide range of new initiatives, including the launch of all-day breakfast, the rollout of delivery and curbside pickup, and the launch of Signature Crafted sandwiches. The chain’s U.S. business has seen growth in both sales and visits in the past two quarters.