Rebranding Survey

What is the current logo of Starbucks Coffee?







I don't know this brand

What is the current logo of McDonald's?







I don't know this brand

What is the current logo of Amazon?







I don't know this brand

What is the current logo of Google?







I don't know this brand

Which of these logos would you be more attracted to as a consumer?





Which of these logos would you be more attracted to as a consumer?





Which of these logos would you be more attracted to as a consumer?





Do you recall a time when a rebrand of a company has caused you to reconsider your buying habits?

Yes

No

Do you recall a time when your buying habits changed as the result of a company's rebrand/change in name, logo, etc.?

Yes

No

Use the sliders to answer the questions below (not at all: far left, very much: far right)

Do you generally notice when a company changes its logo?



Do you generally notice when the atmosphere of a store/restaurant is changed as the result of a rebrand?



How important is a company's “image” to you?



How likely are you to buy a brand-name product of a company you are familiar with over a cheaper, off-brand alternative?

