Earlier this week we proclaimed the Skittles won Pride, but 2017 is shaping up to be a competitive year when it comes to major companies reaching out to the community for June. This year, though, it seems that companies are breaking boundaries and showing a deeper understanding of the queer community with their advertising.

Together with the Center (New York’s LGBTQ center), Equinox (the gym chain) released a four-minute-long video that explains the various letters that comprise the various acronyms that are used to categories that community.

Together with 26 voices, dance moves, and a killer soundtrack, Equinox shows us that Pride advertising can be both educational, motivating, and celebratory.