or maybe they're being sly in that they know we'll pick apart every frame of the video to see if there's a sneak preview of what else is in. If it plays locally stored audio tracks imported from USB I would be very surprised if they don't have a separate app to play your music without the SHAREfactory app.

I just hope that I can run both music app and a game at the same time, would be nice to have it functioning when you hold the PS button, displays the track information and buttons there as there's plenty of screen space to hold it without getting cluttered.