In The Hobbit, Durin's Door of Khazad-dum could only be opened with the last light of Durin's Day; a light that shine momentary on the magical keyhole that would unveil the treasures of the Lonely Mountain.

McDonald's® breakfast is such magnicfient treasure. The delicious hash browns combined with its golden Egg McMuffin® unwrap gloriously every morning in our land, but atlast it can only be the morning. Only during the early light would the power behind the arches reveal its best and most luscious meals. But why does it have to be so? What is the beast that is clutching such delights from our joy?

I believe, and surly I do, that together you and I may form a fellowship of such courage and will, to one day open the ears and heart of such power; the welder of my Breakfast Burritos and the creator of my Big Breakfast®. That one day, McDonald's® Breakfast menu maybe spoken by all, all day, everyday, from sunrise to the setting of the sun.