HARA is pleased to announce that Jonathan Lee, Chief Corporate Officer of Yello Digital Marketing Group (YDM), will join the team in an advisory role. At YDM, Lee oversees the company’s corporate development and investments in mergers and acquisitions. Lee was the second employee to join YDM and has played a pivotal role in developing the company’s growth and expansion strategies. Under his guidance, YDM has grown out to become the number one digital marketing and ad technology group in Korea, with over 20 companies across Korea and the South East Asia region.

“I’m very excited to join HARA as an advisor. HARA has a strong team and a clear vision. I look forward to working with them to help realize their mission and have a real social impact,” Lee said.

In his advisory role, Lee will also draw on his extensive experience in East Asia’s blockchain investment scene. YDM was a founding member of SIX Network, and Lee helped guide that company to an incredibly successful Initial Token Sale (ITS). Currently, Lee also acts as an advisor to blockchain companies XCHNG and Blue Block Capital.

With his track record, It comes as no surprise that Lee’s insights were a hot commodity that many startups vied for. However, HARA stood head and shoulders above the crowd, and was selected by Lee from numerous other offers.

“One of the elements of HARA that I am particularly interested in is the concept of the data qualifier.” Lee commented.

“In the HARA data exchange ecosystem, data qualifiers can drive demand for specific data sets they think are valuable by staking tokens on them. In return, they will get a share of the proceeds once the data set is sold. I think this will not only be very interesting to the stakeholders, but will also incentivize data providers to improve the quality of the data to attract them.”

What Jonathan Lee will do as Advisor

Lee’s familiarity with the blockchain environment in the region will be a valuable asset to HARA as it continues its business development. In his function as advisor, Lee will focus on assisting with the HARA ITS fundraising process.

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