Great Lakes Brewing Co. has unveiled a new logo, which is the first step in a plan to refresh its brand in 2015, and has picked an artist to redesign the labels on its beer bottles

The craft brewer said in a news release that the new logo, created by Cleveland advertising agency Brokaw Inc. , “is not a vast departure from its predecessor.” A new addition to the logo is the phrase “Est. 1988,” which “speaks to GLBC’s rich craft brewing history,” according to the release. “Gold acts as a complementary color in a single wave and a hop graphic signifying GLBC’s commitment to sustainability and brewing quality, award-winning beers with only the finest ingredients.” The new logo was revealed Tuesday, Jan. 13, on Great Lakes’ Facebook page . You can go here for a Great Lakes blog post about the logo change. In addition to the logo, Great Lakes said it has selected Ontario artist Darren Booth to design the new labels that will “tell the stories essential to every GLBC brew.” Great Lakes said in the release that Booth has created work for brands including ESPN, Random House, Pinterest, Sony and The New York Times. “As an illustrator, part of my job is to help tell the story. I’m excited that every brush stroke, every piece of collage, and every layer of paint is enhanced by the rich narratives behind the GLBC beers,” Booth said in a statement. “I'm honored to have been chosen to reinterpret them because we share a mutual love for story, and for craft." Great Lakes worked with Brokaw in the search that ultimately led to Booth. “The responsibility of refreshing a brand so engrained in Cleveland’s history is huge and getting it right was important to us,” said Steve McKeown, creative director at Brokaw, in the release. “Darren’s unique style allowed so much of GLBC’s detailed story to be told visually — with a sophisticated, contemporary, and still timeless approach. From that standpoint, selecting him was an obvious choice to us.”