Prolific designer Roger Ferriter ( September 6, 1932–August 28, 2015

), best known for designing the logo and packaging for Hanes L’eggs brand of pantyhose, taught typography at SVA for thirty years. For a short time, he was a partner at Lubalin, Smith & Carnase, and much of his work evinces that LSC style—florid, intricate, swirling hand-lettering or interlocking, nested logotypes.

Much of Ferriter's more visible work is in the vein of Herb Lubalin and Tom Carnase. His logo for Argosy magazine makes use of a modified form of Carnase's ITC Grizzly (as does the L’eggs logo). His logo for Barron’s magazine is still in use today. His logotype for U.S. Male uses ITC Machine, another Carnase typeface. And the Signature magazine logo is in a languid and swooping ITC Bookman (a typeface designed by Glaser Archives fave Ed Benguiat).

Magazine logos designed by Ferriter

But some of Ferriter’s most striking logos belie a lasting interest in three-dimensionality and impossible objects. He considered all aspects of how objects exist in space both real and imagined, from logo design to individual packaging to in-store display.

Here, we've recreated (through the magic of Photoshop) what a box of 1 st to Last pantyhose might have looked like on the shelf.

1st to Last pantyhose packaging (box on left is a Photoshopped re-creation)

Below is a magazine clipping featuring not just his memorable logos (such as L'eggs with its hatchling 'g's) but also his novel packaging shapes, which fit with each other in puzzle-like display stands.

Miscellaneous packaging and display stands designed by Ferriter

Ferriter continually experimented with three-dimensional objects reduced to two-dimensional shapes, creating some eye-catching visual paradoxes. Here are

two sketches Ferriter did for his own design firm, c. 1977. Both feature a paradoxical use of perspective. It's not clear from the collection whether he ever actually created any stationery with this logo.

Letterhead logo sketch #1 Letterhead logo sketch #2

These next personal logo sketches were made around 1972. You can see a final version of this logo at the top of this post, which Ferriter embossed on letterhead and business cards.

Roger Ferriter, Inc. logo sketches