A boy shopping with his dad became trapped after a pickup truck drove through a Winnipeg storefront on Tuesday.

The boy, described by store owner Dawit Neway as eight or nine years old, was knocked down and ended up underneath the truck as grocery shelves and stock were knocked over.

The incident happened at about 10:45 a.m. CT at Md's Convenience store at Munroe Avenue and Panet Road.

This pickup truck smashed into the front of Md's Convenience store at Munroe Avenue and Panet Road in Winnipeg on Tuesday. (Courtesy John Gunter) Neway said he heard a loud bang as the truck crashed through the front door. It hit two children, and one of them ended up under the vehicle, he said.

"He was stuck and the tire was still spinning. It wasn't stopped, and it was smoking, so it was really scary," Neway told CBC News.

The boy's dad pulled him out and embraced him as the driver of the truck sat in the vehicle in shock, Neway said.

A tow truck driver prepares to haul away the truck that smashed into the front of Md's Convenience store. (Courtesy Adeline Wiens) There is no official word on the condition of the boy, but Neway said it appeared he suffered only minor injuries.

"The kid had some minor injuries, some minor cuts, so we tried to help him out," Neway said.

"He was crying, he was very scared and, yeah, he was very shaky. … It was [a] very bad situation."

The condition of the other child is currently not known.

Watch a video of the crash, recorded by the store's security cameras, in the video player above.