Amazon’s planned drone delivery service could be dead on arrival, thanks to new FAA regulations proposed Sunday.

The federal agency wants to require all commercial drones to be kept in operators’ sights, effectively killing the online mega-retailer’s plan to use unmanned drones to deliver packages.

Paul Misener, Amazon’s vice president of global public policy, acknowledged as much after the proposed guidelines were unveiled, although he added that the company would still push the FAA to help it realize “its vision.”

But as of now, “We don’t consider or contemplate in this rule carrying packages outside of the aircraft itself,’’ said FAA administrator Michael Huerta during a press conference.

Under the proposed rules, commercial drones also would only be allowed to be flown during daylight, under 500 feet and at least 4 miles from major airports.

Operators of the remote-controlled devices wouldn’t be allowed to fly them faster than 100 mph, either.

The Federal Aviation Administration said the rule would cover drones that take photos or videos which are then sold, and those that provide a service such as security.

The rules are proposed for drones under 55 pounds, but the agency said it is considering more flexible ones for drones under 4.4 pounds.

Operators would be required to pass a written exam on FAA rules every two years and be at least 17 years old.

Currently, the FAA determines whether a business can use a drone on a case-by-case basis.

The public can comment for 60 days, and then the FAA will release final rules after it reviews the feedback.

With Reuters