01/07/2019

London-based digital agency, M25 Media, has agreed a contract to become the second white label partner and third brand on our market-leading casino platform, following the launch of RakeTheRake’s Crypto Casino last month.

M25 Media, founded by Tobias Mehring and specialising in web development, digital advertising and affiliate marketing, is expected to deliver yet another alternative use case for a FunFair-powered casino.

Having gone live with our first third-party casino recently, the onboarding of M25’s to-be-announced brand is set to be comparatively fast with our account management function now live and development requirements well understood.

The partnership came about after a constructive discussion at ICE 2019, with M25 applying to our white label campaign soon after. In the applicant review stage and throughout the sales process, it was apparent that with the expertise M25 have already working across a number of marketing disciplines combined with their access to a wide network of affiliates and strong understanding of the cryptocurrency space, they’d be a strong and profitable casino partner to launch on our platform.

“The timing for the casino launch is perfect for us,” said Tobias Mehring, founder and director at M25 Media.

“Not only Bitcoin is benefiting from broader interest in cryptocurrencies but also FUN and other top altcoins. We’re open to powerful partnerships and thrilled to go live with a FunFair-powered casino that provides low cost, high quality and transparent casino experiences that offer unrivalled fairness for all in the ecosystem.

“It’s important to have a mix of talents within our team, combining the online casino industry with the crypto world is very exciting!”

Stefan Kovach, CCO at FunFair, commented on the deal, “With M25 Media coming on board, we’re thrilled to prove our premium blockchain platform as a use case for alternative casino operators.

“Not only do they bring a wealth of marketing experience, particularly in the affiliate space, but they’ve demonstrated a passion and strong depth of understanding of the cryptocurrency audience and how to target them from an acquisition perspective.”

The past few weeks have seen us engage with M25 on the specifications of our platform, confirm commercial partnership arrangements and consult on our previous learnings around branding strategies and marketing requirements to ensure the casino is well set for a successful launch.

M25 Media’s casino launch date is to be confirmed and we’ll continue to share more details on that, the new casino’s branding and other information when appropriate.