Research In Motion on Tuesday named two new executives as the shake-up atop its organization continues. Recently-appointed chief executive officer Thorsten Heins said during his first day on the job that finding a new marketing boss and making drastic changes to the company’s marketing strategy were top priorities for the struggling smartphone maker. While the company’s marketing efforts have yet to pay off — though it does seem to be trying new things, at least — a new chief marketing officer has now been named. Frank Boulben, former executive vice president of strategy, marketing and sales for LightSquared, has been appointed CMO effective immediately, and joining him is new chief operating officer, Kristian Tear, who comes from Sony Mobile where he was the company’s executive vice president. “Kristian and Frank bring extensive knowledge of the rapidly changing wireless global market and will help RIM as we sharpen our focus on delivering long-term value to our stakeholders,” RIM CEO Thorsten Heins said in a statement. “Most importantly, both Kristian and Frank possess a keen understanding of the emerging trends in mobile communications and computing.”

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.