Kamal, a boy in the same year, says: “Say I got a girlfriend, I would ask her to write my name on her breast and then send it to me and then I would upload it on to Facebook or Bebo or something like that.” The profile picture on his phone, seen by everyone to whom he sends messages, is an image of his girlfriend’s cleavage. Some of the boys at his school have explicit images of up to 30 different girls on their phone. They swap them like we used to swap football cards. If they fancy a girl, they send her a picture of their genitals. As one teenage girl said after the report came out, sending pictures of your body parts is “the new flirting”.