Game consoles and tablets continue to be the top gifts trending on Google Shopping, but wearable technology such as the “fitbit” is also on the rise this month.

Certain retro toys are making a comeback this season. Thanks to the new movie “Ouija,” searches for “Ouija boards” are up 300% since October. And queries for “Barbie Dream House” and “My Little Pony” are up as well compared to last month. 6

Cold-weather staples, such as “Hunter boots” and “Canada Goose jackets,” are among the most popular apparel searches, up 46% and 140%, respectively, since October. But “jogger pants” are the newcomer gift this season, up 39% from October. 7

The smartphone has become the most powerful shopping assistant while consumers are out and about, helping us read customer reviews, watch product demos and find other retailers with product in stock nearby. So it’s no surprise that the top spending days in 2013 for in-store sales are also the days we saw the biggest spikes in shopping searches on mobile devices.This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphone while braving the lines and crowds at the mall. Nearly 50% of 25–34 year-olds use their phone to shop online while standing in line at a store.To help these shoppers research products more easily this holiday weekend, we rolled out new mobile features to Google Shopping such as 360-degree imagery and more detailed product information.To get a sense of the hottest gifts likely to sell out this season, we used Google Trends to identify the top trending toys, devices and apparel searches on Google Shopping.Shoppers are already prepping for Black Friday shopping by researching purchases and deals online. We found that 27% of shoppers have already begun hunting for Black Friday deals online.The top questions people are asking about Black Friday on Google Search are: