It has been a couple of weeks since the Macworld 2008 keynote, so where the heck are all those updates that Mr. Jobs promised us? Namely, where's the Apple TV update that will bring us early adopters direct movie rental capabilities? Not here yet, according to Apple, which announced this morning that the software was "not quite finished."

In a release sent out this morning, the company said that it now plans to make the free software update available to current Apple TV owners "in another week or two." The company provided no further explanation as to what caused the delay, but we're going to assume that Jobs' keynote promises were just a little too optimistic. After all, if the software was on track to begin with, it would have been made available immediately (as iTunes 7.6 was) instead of several weeks later.

The news was buried among more optimistic announcements that the MacBook Air was now shipping (expect an in-depth Ars review on that soon!), so Apple's probably not trying to trumpet this one too loudly. Considering how much Apple's stock has tanked as of late, the company had better hope that investors don't care about Apple's little side "hobby."