Much has been made about Apple’s ability to grab exclusive releases — at the cost of millions of dollars, mind you. However, such tactics seem to have had little impact on the streaming music wars.

Spotify has crossed the 40-million mark in paid subscribers, founder Daniel Ek announced on Twitter on Wednesday. Meanwhile, Apple Music has amassed 17 million subscribers to date, the company announced last week.



To be fair, Spotify had a seven-year head start on Apple. However, in the last six months, Spotify has signed up 10 million new users, while Apple added just four million.

40 is the new 30.

Million. ???? — Daniel Ek (@eldsjal) September 14, 2016

As for TIDAL? Jay Z’s streaming service had a little over four million subscribers as of May 2016, and that’s after going $28 million in the red.

Streaming music. Our World War 3.