Universal has decided to scrap the release of The Hunt — an R-rated satire in which elites hunt "deplorables" for sport — following a series of mass shootings across the country. The film had been set to hit theaters Sept. 27.

The studio's announcement on Saturday came a day after President Donald Trump took aim at the pic — though he didn't identify it by name — and Hollywood, saying on Twitter, "Liberal Hollywood is Racist at the highest level, and with great Anger and Hate! They like to call themselves "Elite," but they are not Elite. In fact, it is often the people that they so strongly oppose that are actually the Elite. The movie coming out is made in order to inflame and cause chaos. They create their own violence, and then try to blame others. They are the true Racists, and are very bad for our Country!"

Even before Trump weighed in, the movie sparked an outcry on social media amid the public anger over gun violence, while networks entered into the conversation when ESPN pulled an ad for the film that it had previously cleared. Subsequently, Universal pulled all its spots.