Internet of things

Meanwhile the latest inventions from Silicon Valley, such as smart street lamps that are able to find free parking spots, are being rolled out in communities around the country. One of the main reasons for the spread of technologies for the internet of things is the rapidly falling prices.

The average cost of IoT sensors is falling

Internet-enabled devices such as sensors and actuators are becoming more cost-effective, smaller and more powerful.

This allows for the development of projects that only a few years ago would have been viewed as blowing the budget.

But even though these technologies are becoming more readily available, there are only a few companies that have learned to take advantage of them.

Smart solutions through system networking

With Cloud Services, Artificial Intelligence and the Internet of Things, even the most demanding projects can be implemented. However, in order to make it a “smart system” it needs to be networked with adjacent systems.

The resulting communication between the isolated solutions creates value which is greater than the sum of the individual solutions. A self-contained solution.

When systems are intelligently linked, everyone involved benefits: An electronic cash register benefits when it receives data from networked third-party systems. Smart solutions arise when all of the system participants benefit from each other.

Solutions whose mutually influencing system participants can also optimize themselves.

All for one purpose: Digital Experience.

Where does the data come from?

The first step for both artificial and natural intelligence is to get the data that they want to analyze. What has long been standard on the Internet; however, is much more difficult offline: collecting data about the user.

Now thanks to the IoT industry, the playing field is being leveled. Usage data at terminals can be recorded as well as placed into categories, such as the visitor’s age and gender.

And with this data, which was previously unavailable, customers can be more narrowly targeted than ever before.

But it’s not just about collecting data on customers and employees to streamline processes.

Make it simple

The focus should be about making things easier by getting rid of as many customer pain points as possible. One example of this thinking is Amazon Go.

The online giant has realized that the current checkout process is obsolete, and have focused on removing it as a pain point.

It is about providing a comfortable, line-free experience for customers that also saves the company money.

The shopping experience is changed to focus on providing a positive customer experience by improving or — if they were unpopular — removing customer roadblocks.

Industry 4.0

The number of technical possibilities continues to grow.

However, the direction of the Fourth Industrial Revolution still has more questions than answers. But even without knowing all of the answers, entire industries are undergoing changes and disruptions.

There is no question that the trend of ever-increasing technology use in the business world will continue. The advantages offered by technology have grown so large that if you don’t find a way to incorporate them, you can rest assured that your competitor will.

But those who aren’t experts in the field of digitalization often lack the necessary knowledge to see the big picture.

Nobody can predict what the future will hold.

However, one thing that is certain is that companies who are able to exploit new opportunities will find themselves in a better position in the long-run.

Either you get with the program or you get left behind.

Digital Signage, IoT and AI

How can companies prepare themselves? The current Digital Signage market is a hodgepodge with

manufacturer A offering Digital Signage, while

manufacturer B sells sensors and facial recognition,

and data analysis is only offered by company C and D.

It’s frustrating enough to make you want to give up before you even get started. 😩

But… guess what? Your prayers were heard: There is a solution to all these problems! 🙏👏

The bad news: To find out what this is, you need to read the following section with the subliminal surreptitious advertising* — you have been warned…

*in case you prefer to skip this section and continue with some practical project planning tips, I would recommend that you now quickly scroll down to the bottom of the text.