Good Karma Brands has temporarily flipped Sports “ ESPN 540 ” WAUK Jackson/Milwaukee WI to COVID-19 medical programming provided by SiriusXM.

WAUK will air programming from SiriusXM’s “Coronavirus Radio” (channel 121) on Tuesdays through Saturdays and “Doctor Radio” (channel 110) on Sunday and Monday.

WAUK will eventually return to its normal schedule of ESPN Radio’s national programming. “ESPN 94.5” WKTI Milwaukee will continue with its normal mix of local and national shows.

540 ESPN becomes Doctor Radio and Coronavirus Radio to inform local community

MILWAUKEE, WIS. (April 20, 2020) – Good Karma Brands announces SiriusXM’s Doctor Radio (channel 110) and its public service channel 121, “Coronavirus: What You Need to Know” will now air on 540 ESPN (WAUK-AM), beginning today, Monday, April 20th, 2020. The programming change will preempt ESPN network programming until further notice.

540 AM will air Coronavirus Radio (channel 121) Tuesday through Saturday for continuous programming highlights from Doctor Radio’s ongoing coronavirus coverage. On Sunday and Monday, 540 AM will air Doctor Radio (channel 110) in its entirety.

“We can’t wait for live sports to resume and for the threat of the coronavirus to subside, but in the meantime, believe the health and well-being of our community is the top priority, as well as delivering relevant information to our audience,” said Steve Wexler, Good Karma Brands vice president and Milwaukee market manager.

Presented by NYU Langone Health’s team of world-class infectious disease and medical authorities, SiriusXM’s Doctor Radio educates and informs the public on the very latest about the coronavirus and what you need to know right now.

“As a locally owned Milwaukee business, we continue to look for ways to give back and support our city at this time,” Steve Wexler said. “We are providing this content commercial-free, and I’m very appreciative to our friends at ESPN who were understanding and supportive of this temporary change in our program schedule.”

Doctor Radio is a collaboration between SiriusXM and NYU Langone Health, and is a 24/7 national radio channel featuring live, call-in shows hosted by leading NYU Langone Health doctors from a vast array of fields. Recent, noteworthy guests have included Dr. Anthony Fauci, MD, Director of the National Institute of Allergy and Infectious Diseases; Dr. Robert R. Redfield, director of the US Centers for Disease Control and Prevention; Surgeon General – Vice Adm. Dr. Jerome Adams, MD, and Dr. Deborah Messonnier, as well as others.

Local sports talk programming will continue to air as scheduled on 94.5 ESPN.