Nikhil Puthran Wednesday 01 July 2015, 15:45 PM

New Honda

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has undertaken several social welfare initiatives across the country. As part of its social and corporal responsibility, the company has launched an extensive campaign – Honda Helmet Awareness Drive. The campaign would span across major cities like Chennai, Villupuram, Cuddalore, Salem, Trichy, Peramballur, Kirshnagiri, Thiruvanamalai, Vellore, Coimbatore, Madurai, Theni, Tirupur, Sivakasi, Rameshwaram, Tuticorin, Ariyalur, Mayiladuthurai. The company shall also mobilize its extensive dealer network in all the cities to spread awareness and cultivate safe riding habits among two-wheeler riders starting from 1st July, 2015.

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) initiates Helmet Awareness Campaign

The 'Honda Helmet Awareness Drive' is in line with Tamil Nadu High Court’s order for Compulsory Helmet Usage in the state, this campaign will be rolled out in a phased manner. Helmet awareness rallies and road safety promotion activities would be conducted across major locations. Speaking more on the occasion, Mr. Yadvinder S. Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “It is indeed a great initiative by Tamil Nadu Government in the direction to promote safe two-wheeler riding. As a responsible corporate, we support this initiative to promote adoption of helmets and reduce significant number of fatalities occurred by road accidents. The objective is to bring necessary change in approach of two wheeler riders in every possible way- be it presenting a strong case about the benefits for helmet usage, constant reminders through messages at various locations, mass movement and engagement exercises at every step.”

The safety campaign would be conducted across Honda's authorized dealership network. The visitors would receive safety tips and can buy branded helmets at about 50% discount for a limited period. To further make this engagements interesting, Honda shall also distribute reflective stickers that can be used on existing helmets.