The Consumer

The consumer mindset is the mindset of the masses. Savvy marketers run elaborate campaigns utilising psychological methods that most of us have never heard of in order to make us believe that we need to make a purchase. we have been conditioned to believe that through the acquirement of material things we can find happiness. For this reason the consumer is sent on a fools errand working pay cheque to pay cheque in order to buy the latest toy.

Ultimately the consumer comes to the understanding that the materialistic life is not as gratifying as they would have previously imagined. The consumer realises that they have been bamboozled, working jobs that they hated in order to buy stuff that they did not need, to impress people that they didn’t like.

Do you remember that present you really wanted for Christmas as a child? You probably ended up getting it at some stage, and were filled with excitement as you played with it for days. After a few weeks or months the novelty had worn off, and you had your eye on the next prize. As humans this cycle never ends, it carries on into adulthood as we tend to believe the next gadget or toy will be the one to bring us lasting happiness. Obviously the consumer mindset that has been inculcated into us does not give us the happiness we are looking for, so why not flip the switch and become producers?

The Producer

Producers are not just businessman or businesswoman, they can be anyone who provides; a service, job, or an ideal. People who produce generally end up making more money, and in turn can live the life they want to. Producers might not work harder physically than consumers but they have to go through greater emotional and mental stress, as the nature of their position requires them to be 100% accountable for their results. It is far easier to go through the mundane jobs that consumers usually have, as they generally have some security, and are not as taxing.

The producer is a different type of cat to the consumer. The producer has come to the understanding that working pay cheque to pay cheque is unacceptable and a grand waste of time. Producers take greater risks in hopes of greater rewards, they learn to live outside their comfort zones in order to be more comfortable in the long run.

The producer still enjoys material things just like the consumer but they have a different outlook onto their worth, these things supplement their happiness and are not the root cause of their happiness. The consumer finds happiness in the fleeting dopamine rush of buying new things, while the producer finds happiness in their line of work producing things that benefit society. The love of the process is what motivates producers to continue with their fulfilling work, the lavish lifestyle many frequently acquire comes to them as a by product of the value they offer to the world.