ARLINGTON, Texas -- The NFC East title will be decided in prime time on New Year's Day.

The Dallas Cowboys announced that their winner-take-all regular-season finale against the New York Giants has been flexed to the Sunday night game on NBC. The game will kick off at 8:20 p.m. ET, with the teams both at 8-7. The winner goes to the playoffs and the loser goes home.

It will be the Cowboys' sixth prime time appearance of the season.

The Cowboys have lost their last six Sunday night games. That includes three this season: blowing a 14-point lead to the New York in the fourth quarter of the season opener, the most lopsided loss of coach Jason Garrett's tenure to the Eagles and blowing a 12-point lead to the Giants in the final six minutes.

Also next Sunday, Baltimore at Cincinnati, Cleveland at Pittsburgh and Tampa Bay at Atlanta have been moved to 4:15 p.m. ET. No times have been set for Carolina at New Orleans and Chicago at Minnesota.

The Ravens (11-4) lead the AFC North and need a victory to clinch. Pittsburgh also is 11-4, but Baltimore swept the Steelers. Cincinnati must win to clinch the last AFC wild card.

Tim MacMahon covers the Cowboys for ESPNDallas.com. Information from The Associated Press was used in this report.