After testing the feature on both Android and iOS in recent months, Instagram today announced that it's officially launching multi-account support inside the photo sharing social app. Now, users can maintain more than one account on the same device. With the rise of profiles dedicated to businesses, pets, and any number of other things, it was inevitable that Instagram would make it all a bit easier to manage.

The process is pretty simple. You add new accounts from the settings menu, and once that's done, just tap your username at the top of your profile to move between them. Your profile photo will be placed more prominently throughout the app so that you never lose track of which account is active. Instagram first tested account switching on Android in November, with iOS following a couple months later. As of this week, everyone is getting the new option on both platforms.

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