The Story

They say the best things in life are worth waiting for. We agree.



Six years ago, we had an idea. We suggested to Diageo that they they make some noise about Johnnie Walker’s starring role in the 1982 cult classic, Blade Runner.



Johnnie Walker Black Label, in the guise of a futuristic interpretation of the famous square bottle, subtly steals scenes alongside Harrison Ford in Ridley Scott’s sci-fi masterpiece.



So, being the creative folk we are, we thought re-creating this bottle as a commercially available limited-edition release would really pay back to the brand. Five years of lobbying Global Brand Directors went by and then, a stroke of luck. The long-awaited sequel was given the green light to start production. A new bottle design was needed.