Indian clothing retail chain Arvind Fashions has inked an MoU with IoT and blockchain venture, Nucleus Vision, for a pilot project across its GAP, Nautica and U.S. Polo Assn. stores. This will aim to boost personalisation efforts via Nucleus Vision’s blockchain and real-time sensor technology.

“We see tremendous interest from customers for a more evolved and personalised shopping experience. Nucleus Vision’s revolutionary technology will give us valuable insights into our customer behaviour, which will help us improve customer satisfaction and increase revisits,” says Rukaiya Rangwala, COO, Digital Centre of Excellence, Arvind Fashions.

“We look forward to expanding the scope of our relationship with Arvind Fashions. This is a big step towards our goal to associate with the leading players in the Indian retail market to help them create better shopper experience,” adds Abhishek Pitti, Founder and CEO, Nucleus Vision.