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The topic of smoking and pregnancy is a sticky one. Add in the vague risk profile of electronic cigarettes (at least as far as some doctors are concerned) and you have a rather problematic public health debate. That’s starting now that the first step in what is likely to be a lengthy public debate has just happens. News outlets have found a pregnant woman that smokes electronic cigarettes to avoid smoking conventional ones.

A local news station in Dallas, Texas has reported that a pregnant woman, Carly Gay, is using electronic cigarettes instead of smoking. This is likely to enrage the sensibilities of many. Smoking while pregnant has been proven to have severely detrimental effects on offspring. Few can see the difference between using tobacco cigarettes and electronic ones.

But Gay’s reasoning for using e-cigs falls essentially on one problem: quitting is proving to be just about impossible. So a lower risk option is better than just continuing to smoke. And now that she’s transitioned to zero nicotine e-cigs, even nicotine is out of the risk equation.

Some doctors have even said that quitting cold turkey puts a lot of stress on the body (and thereby the unborn child) and can be more detrimental than just reducing use (we don’t know if that’s true). It’s also been an ongoing issue that if doctors press pregnant smokers to quit, then sometimes they won’t come in for the more critical tests and health procedures.

We mentioned that this could soon become a topic of conversation. Issues like this will certainly for science to speed along in order to catch up with the market.