My goal with this project is create a concept for a professional soccer team in San Francisco. It's part of an ongoing series I'm trying to do of various soccer team concepts from different cities. My first idea for San Francisco AC came in 2010, hence the year on the crest, but it has been reworked a lot since the first design.







The choice of colors is pretty simple. The blue is to symbolize the bodies of water that surrounds the city and the orange is a tribute to one of the city's most iconic landmark, the Golden Gate Bridge. The black is to help blend with the blue while also making the orange to pop out more.







The home jersey matches the stripes on the crest as part of the team's identity and the orange trim ties it all together. The away is all white, like most away kits, but features subtle darker stripes to keep with the theme. Lastly, the goalkeeper kits is all orange because it's the team's third color and it stands out among the rest of the team.





