Now you can build with LEGO® bricks using

Google Maps as your baseplate

Google Australia and New Zealand is picking up awards for the “Build with Chrome” project, an online interactive campaign bringing together Google Maps, Lego and HTML5 features associated with Google Chrome browser. Connected with the Google Chrome proposition, “The web is what you make of it”, the campaign gives LEGO brick fans of all ages the opportunity to build their own creations and view others published online at buildwithchrome.com.



The campaign was recognised with the David Ogilvy Creative Award at the 2012 ADMA Awards, along with Gold for art direction, Gold for Direct Response Digital, Silver for Apps and New Development, Silver for Creative Use of Technology, Silver for Brand Experience, Silver for Publishing and Entertainment, Bronze for Website. Now the campaign is nominated for a Yellow Pencil for Digital Advertising at the D&AD Awards, and nominated for Best Online Campaign, Best Use of Online Media and Best Visual Design in the 2013 Webby Awards.



Think of it as the world’s biggest LEGO® set. It’s really easy to use:

just click to place a brick.



You can build a dinosaur, a skyscraper, an alien or… pretty much whatever you like. Just choose a plot anywhere in Australia or New Zealand. Build something, publish it on the map, and share it with your friends. This year is the 50th anniversary of the LEGO® brick in Australia and Build joins the celebration of the LEGO® Festival of Play online.