Introduced in January 2014, the Inceptor ARX is a new projectile in every sense of the word: from the way it is manufactured, to its shape to the way it transfers energy to the target. To understand the ARX, one needs to forget nearly everything they’ve been told about projectiles. The non-expanding ARX is injection molded from a specially blended polymer-metal matrix. It is designed to penetrate most intermediate barriers without deformation and consistently achieves its terminal effect in soft targets and tissue. It is light weight; thereby producing reduced recoil and allowing for faster on-target follow up shots. The ARX design and weight also means the projectile will penetrate through half as many walls as conventional lead-core projectiles; thereby, significantly reducing the risk of collateral damage should the user miss their intended target.

Even the heaviest clothing barriers have little to no effect on the terminal performance of the ARX bullet. The ARX penetrates straight until it encounters soft tissue. Upon entering soft tissue, the specially designed grooves in the nose harness the soft tissue and constrict, pressurize and eject it at 1.5 to 2 times the directional speed of the bullet. This is the well-known Venturi Effect. As the bullet penetrates it tumbles in a controlled, predictable fashion that delivers consistent terminal performance that rivals conventional hollow point designs. This ammunition is new production, non-corrosive, in boxer primed, reloadable brass cases.