Ittiam’s high performance solution takes advantage of the Graphics Processing Unit (GPU) availability on higher end mobile platforms and the OpenCL abstraction layer to achieve class-leading Encode performance on high-end consumer devices. By offloading significant parts of the code in compute intensive Encoding algorithms in VP9, Ittiam is able to limit the energy impact for high-definition video encoding. This in turn makes mobile power affordable for applications like Camcorder and WebRTC based video call, for Semiconductor manufacturers, Electronic OEMs and end Consumers. With extensive optimizations for ARM CPU and a coherent, highly-optimized utilization of onboard GPUs through OpenCL, the solution opens newer and innovative markets for VP9 Encoding on mobile devices. With VP9 gaining significant traction, driven by YouTube adoption and the momentum from recently formed ‘Alliance for Open Media’, Ittiam’s solution makes software-optimized GPU solutions very relevant for high performance Encoding of advanced video algorithms, without compromising battery life.