Using wit, much like her Harry Potter character Hermoine Granger, Emma Watson revealed her special new project through a series of Twitter riddle posts over the weekend.

“A new venture is starting - what can it be? Follow my clues and you will see...” she began on Friday.

Bring it Emma, bring it.

“I'll pierce your skin if you hold me wrong but I'll love you forever if you pass me on.”

Hmmm… is she joining "Miami Ink," as the new body piercing artist?

“I'll be seen through a lens that has seen me before. Do you know who I mean, or do you still need more?”

Shesssh. Girlfriend drops out of Ivy League and still has to be all clever on us.

“Are you keeping pace? No? Don't lose face, it's not a race. We share our birthplace...”

What? Now, we are really getting lost.

“It's a beauty house that wears a hat. French? Very, but this is no beret.”

Hats. French houses. Ah-ha: she’s replacing John Galliano!

“This Pretty Woman was their latest recruit. Other great actresses have previously followed suit.”

We can’t take it anymore. Just tell us already!

“It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me! :-)”

Yes. Emma Watson, 20, is the new (and youngest) face of Lancome. She joins fellow Lancome spokesmodels like Kate Winslet, Julia Roberts, Penelope Cruz, and Anne Hathaway.