The WWE COO unveils NXT's newest championship days before six Superstars battle in a Ladder Match to become the first NXT North American Champion at TakeOver: New Orleans.

Six of NXT’s most dynamic Superstars will vie to make history and become the very first NXT North American Champion this Saturday in a Ladder Match at NXT TakeOver: New Orleans, streaming live on WWE Network from the sold-out Smoothie King Center.

Just now on social media, WWE COO Triple H revealed the prize that Velveteen Dream, Adam Cole, EC3, Ricochet, Lars Sullivan and Killian Dain will be competing for, giving the NXT Universe its first glimpse of the black-and-yellow brand’s newest title.

Several of the participants in Saturday’s historic match didn’t wait long to weigh in on the big reveal and make their objectives crystal clear:

Which Superstar will scale to new heights and retrieve the title to become the inaugural NXT North American Champion? Find out when NXT TakeOver: New Orleans streams live this Saturday at 8 ET/5 PT on the award-winning WWE Network.