SEO Test Upwork

What should be the ideal value of a Title tag of an HTML document?

Using default titles

Title that has some relation to the content

Title that effectively communicate the topic

All of the above

None of the above

What will happen if the title tag is too long on Google search result?

Google will show alternative

Google will show only a portion

Google will show everything

None of the above

Does Google always use description meta tags on the search result?

Yes

No

Neither

It is best to use single title tag across all of the landing pages.

True

False

Neither

If the title tag is too long, Google will show only a portion of it in the search result.

True

False

Neither

Where are the title tags displayed?

First line of the search result

Top of the browser

Neither A or B

None of the above

Which attributes on search results give the best summary of a landing page?

Title Tag

URL

Description Tag

All of the above

None of the above

What will be the action if Google finds more than one canonical tag in your webpage?

Google will consider first canonical tag only and ignore all other canonical tags

Google will ignore all canonical tags

Google will consider only last canonical tag

Google will consider the canonical tag which has shorter url than others

Which one of the following can be used to resolve canonical issue on a website?

301 redirection

rel="canonical" tag

noindex meta tag in the non canonical copies

Anyone of the above

None of the above

Main role or responsibility of Canonical tag in SEO optimization.

Canonical tag provide clear indication to URL actually preferred

Canonical tag helps to avoid bad impact of content duplication problems

Canonical tag passes the same value as in 301 redirection (permanent 301 redirection)

All of the above

Keyword stuffing is

Overloading of keywords in the title tag of a webpage

Overloading of keywords in the content of a webpage

Both of the above

None of the above

What is keyword density and what is the formula for it?

From SEO point of view, keyword density will definitely help your content to stand out from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.

From SEO point of view, it is service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.

It is a method by which the user is redirected from an old page url to a new one. It is a permanent redirect and it is also useful in directing link juice to new url from old url.

Where competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

________________ measures the distance between two keywords in the text.

Keyword Density

Keyword Proximity

Keyword Stemming

Keyword Difficulty

Inserting numerous keywords aimed at search engines is the best practice to rank high on search result.

True

False

Neither

What is the use of using keyword prominence?

Keyword prominence works on the principle of the location of the given keyword in the HTML source code and the web pages, It depends on the availability of the word, higher the word in a page more prominence/weight it will have.

The weight is being assigned by the search engine and the result also comes out on the basis of the keyword prominence.

The location is also very important of placing of the keywords in the individual HTML tags.

The tags like etc. can be used to contain the keywords that can increase the results according to the user’s point of view.

All of the above

Which of the following is the best keyword research technique?

Use search engines and find suggested relevant keywords ?

Type the keyword in search engine and analyze the top 10 websites which ranks higher for that keyword

Try different tools for keyword research ?

All of the above

Which of the following is the correct formula of Keyword Density?

(total number of keywords/total number of words in your article) / 100

(total number of keywords/total number of words in your article) * 100

(total number of words in your article/total number of keywords) * 100

(total number of words in your article/total number of keywords) / 100

__________________ identifies how difficult it would be to rank well for a particular keyword.

Keyword Stemming

Keyword Difficulty

Keyword Density

Keyword Proximity

Which of the following is not a White hat SEO technique?

Keyword Analysis

Link Building

Backlinking

Keyword Stuffing

Which of the following is a white hat SEO technique?

Doorway pages

Cloaking

Link farming

Link baiting

All of the above

None of the above

Which of the following is the best SEO method if you want to stop search engine from indexing a web page?

Use robots.txt file(Block all robots for that page)

Use Meta robots tag (rel="noindex,follow") on that page

Use the META robots NOODP tag

Nofollow all links to that page

What is the generally accepted difference between SEO and SEM?

SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing

No difference, theyre synonymous

SEO refers to organic/natural listings while SEM covers PPC, or paid search

SEO tends to be a West coast term, SEM is more East coast.

If over the time your website URL structure changes, which of the following methods will you use to not lose your website visitors?

Display a custom 404 error page

Use 301 redirection to the newer version of the page

Use meta robots tag noindex,nofollow on old pages

Block old urls using robots.txt file

What is the optimal HTTP status code to permanently remove a URL from Google's index?

301

302

404

410

Having a custom 404 page is useful but which should you avoid?

Allowing your 404 pages to be indexed in search engines

“Not found”

Inconsistent 404 pages with the rest of your site

All of the above

None of the above

What is the difference between 404 not found and soft 404 errors?

In 404 server returns 200 HTTP status code while in soft 404 server returns 404 HTTP status code

In 404 server returns 404 HTTP status code while in soft 404 server returns 200 HTTP status code

In both cases server returns 404 HTTP status code

None of the above

It is better to show a 404 error page over sitemap page every time a user can’t find a page on your site.

True

False

Neither

_____________ refers to the practice of presenting different content or URLs to human users and search engines.

Hiding

Merging

Cloaking

None of the above

What is the best practice to use when you are using images as links?

Filling out the alt text

Writing excessive long alt text

All of the above

None of the above

Which of the following is true for ASO?

ASO stands for App Store Optimization

ASO is the process of improving the visibility of mobile apps on app store like Play Store or iTunes

Both of the above

None of the above

Which of the following is true for Astroturfing?

Participating in forum/thread discussions and use them for your own branding

Targeting many keywords in a web page

Optimizing a web page with spamming technique and then redirect it to another page

Use of FFA websites for building links

Which is the best practice for URL structure?

Lengthy URL with parameters and IDs

Page names like “page1.html”

Keywords stuffing

URL with words that are relevant to the content and structure

Which of the following is the best practice for using a heading tag?

Putting all of the page text into a heading tag

Use heading tags where it makes sense

Using heading tags only for styling text

None of the above

Which of the following is not an example of Engagement Metrics with relation to social media?

Likes

Retweets

Pageviews

Comments

Which of the following are not the best practices when writing a headline tag?

Placing text in heading tags that wouldn't be helpful in defining the structure of the page

Using heading tags where other tags like <em> and <strong> may be more appropriate

Erratically moving from one heading tag size to another

All of the above

None of the above

brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm is better than brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm because?

Better organized

Better crawling by search engines

Easy and friendlier to link content

All of the above

None of the above

Which URL displayed on search result is best?

brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm

brandonsbaseballcards.com/articles/102125.htm

brandonsbaseballcards.com/102125/articles.htm

brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm

How can Meta Description tags help with the practice of search engine optimization?

Trick question – meta description are NOT important

They help to tell the engines which keywords are most important on your page

They will entice searchers to click on your listing(s) by serving as a copy

They are an important ranking factor in the search algorithms

What will be the effect of the meta tag (rel="index, nofollow") on a webpage?

Search engine spiders will follow only the links on that webpage

Search engine spiders will index the content of the webpage but not links available on that webpage

Search engine spiders wil index all the links and content of that webpage

None of the above

If your site has thousands of pages, it is best to use a single description meta tag across all of your site because it is the most feasible solution.

True

False

Neither

The following are best practices in quality content except one.

Fresh and Unique content

Organized around the topic

Duplicate content

All of the above

None of the above

Which best describe as descriptive anchor text?

“Click here”

“Page”

“Article”

All of the above

None of the above

The term "scrapping" in search engine optimization can be described as

Copying content from another website and publishing it on your website

Webpages containing a high quality content

Extracting content from another website just for getting information

None of the above

Up until October, 2016, which was the latest Google algorithm update?

Penguin 4.0

Panda 4.2

Pigeon 4.5

Hummingbird

Writing long anchor text, such as a sentence or paragraph is the best practice in anchor text.

True

False

Neither

Google analytics is a tool used for

Gathering and analyzing data about website usage

Checking index status and optimize visibility of the website

Analysis of competitor regarding keywords

For identifying html errors in the website

hreflang attribute is used

When you have a single language website

When your website is in Google sandbox and you want Google to reconsider it

When you have created content that is specific to local audience

When a website is targeted for different language keywords

Which of the following factors improves a website authority?

A website with many inbound links

Amount of quality information found on the website

A higher pagerank

All of the above

What is the use of <changefreq> tag in XML sitemap?

How frequently the sitemap is likely to be changed

How frequently the page is likely to be changed

How frequently the sitemap will be submitted

How frequently the new pages are likely to be added in the website

What is PPC?

PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called Adwords

PPC stands for Per Pay Click. It is a form of advertising methodology in which the advertiser pays for every click on their blocks. Google uses this form of advertising in its channel of advertising called map

PPC stands for Per Payment Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called analytics

PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called adsense

Which of the following offers quality content?

Write easy-to-read text

Writing sloppy text with many spelling and grammatical mistakes

Embedding text in images

All of the above

None of the above

The best way for visitors having problems finding pages on your site is to visit your “XML sitemap”.

True

False

Neither

An XML sitemap can have maximum of

1,000 URLs

50,000 URLs

1,00,000 URLs

10,000 URLs

Alt text are best when it is in?

“image1.jpg”

Lengthy

Descriptive

All of the above

None of the above

Which of the following statement is false about X-Robots-Tag?

X-Robots-Tag can be used in site's HTTP response using .htaccess file and httpd.conf files

X-Robots-Tag can be located anywhere inside the <body> element

Use X-Robots-Tag when use of robots meta tags is not possible

You can instruct a crawler not to index a page using X-Robots-Tag

Which of the following is/are not the best practice in putting a HTML sitemap and XML sitemap on your site?

Site helps ensure that search engines discover the pages on your site.

HTML sitemap with outdated links

Creating a HTML sitemap that list pages without organizing

All of the Above

B and C

None of the above

Which image formats are supported by most browsers?

JPEG

GIF

PNG

All of the above

None of the above

A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (root page) as the right-most link, and list the more specific in the left most.

True

False

Neither

Writing a description meta tag that has no relation to the content

Using generic descriptions

Filling the description with only keywords

Copying and pasting the entire content of the document

All of the above

None of the above

Best practices on writing better anchor text are?

Descriptive text

Concise Text

All of the above

None of the above

Which type of navigation is best in improving the accessibility of your website?

Images

Text

Animations

All of the above

None of the above

What is disavow tool?

Tool for panda recovery

Tool for Penguin recovery

Tool for recovery from EMD Update

Tool for Link submission

What is the best link building strategy?

1,000 links from different niche websites

100 links from relevant websites

10 links from any high PR website

1,000 social media shares

What is sitemap.xml file?

It depends on the availability of the word. The higher the word in a page the more prominence/weight it will have.

This file is an index of all the pages on your site. It's a quick reference for search engines of content that you want indexed.

This file includes the traffic and the search results that include the body of the search to be search engine friendly.

None

How many disavow files are allowed for a website at one time?

1

2

3

4

What is the use of <changefreq> tag in an XML sitemap?

How frequently the sitemap is likely to be changed

How frequently the content of a particular page is likely to change

How frequently the sitemap will be submitted

How frequently new pages are likely to be added in the website

What do you call the filename that tells search engines whether they can access and therefore crawl parts of your site?

index.txt

home.txt

about.txt

robots.txt

None of the above

Which of the following is the best URL structure?

brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm

brandonsbaseballcards.com/articles/102125.htm

brandonsbaseballcards.com/102125/articles.htm

brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm

Which URL structure is considered to be the best?

www.sitename.com/category/jeans

www.sitename.com/clothes/jeans

www.sitename.com/546?id=234&cat=567

www.sitename.com/category/567/article/234

Which of the following will not prevent content from appearing in search results?

robots.txt

“NOINDEX” tag

.htaccess

setting.py

None of the above

Which tools help webmasters to have better control of how Google interacts with their website and get useful information from Google about their site?

Google’s Web Development Tools

Google’s Web Tools

Google’s Webmaster Tools

None of the above

What file should you create so that you can provide to bots with more information about the images found on your site?

Gallery sitemap

Photo sitemap

Image sitemap

None of the above

What is the difference between exit rate and bounce rate?

BOUNCE Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site. EXIT Rate is the percentage of visitors that leave your site from a given page based on the number of visits to that page.

EXIT Rate is the percentage of people who leave a particular website just after visiting a single page on this and BOUNCE Rate refers to the percentage of people who leave from a particular page

There is no difference as both are same

None of the above

_________________ is the practice to sell a blog when it becomes famous and popular as well as driving a healthy amount of traffic.

Blog Swapping

Blog Publishing

Blog Flipping

Blog Optimizatation

Which of the following is not one of Google’s Webmaster tool services?

Receive notification of quality guideline violations and request a site reconsideration

Understand the top searches used to reach a site

Specify your preferred server

All of the above

None of the above

What bot does Google use for web search?

Googlerobot

Googledroid

Googlebot

None of the above

Which of the following can you do with Google Analytics?

Get insight into how users reach and behave on your site

Discover the most popular content on your site

Measure the impact of optimizations you make to your site

All of the above

None of the above

What are the conditions that the robots.txt must have for it to work properly?

This file must be named robots.txt

This file must be placed in the root directory

All of the above

None of the above

Which HTTP server response code indicates a page that no longer exists? (Page Not Found)

401

301

500

404

What is the best practice to rank high on search results in content creation?

Keyword injection aimed at search engines

Creating compelling and useful content

Copying highly relevant contents

None of the above

Seo Test Upwork 2019

