Israeli artist Peddy Mergui has created a series called “Wheat is Wheat is Wheat”, where he takes everyday grocery items and reimagines how designer brands would make them. Each grocery item matches the brand’s design aesthetic almost too perfectly — Apple branded milk, stripped down to show just the bare essentials in true Apple fashion; Versace branded eggs, sporting the Versace matte black outer later; and Louis Vuitton Salami, meat wrapped with the Louis Vuitton print just like we have on our car seats… SIKE! Peddy Mergui’s series can be seen now at San Francisco’s Museum of Craft and Design, or by visiting his website.

Scouted by: Mel