Ubex is pleased to announce that Ali Kassab has agreed to join the Ubex project team as an Advisor and will be lending his efforts in promoting the project.

Ali Kassab is a French national and a self-made businessman & a serial entrepreneur with over 20

years of experience across multinational cloud software companies and digital payment companies in the MENA region. His expertise lies in nurturing and building entrepreneurship ecosystems in the MENA region from ground zero to multi-million businesses. He is a known innovator and technology enthusiast.

His early experiences at leading retail and telecoms companies across the region shaped his later business ventures — including international sales, ICT, marketing, and consultancy — in the Middle East. He has led successful projects in Europe, North Africa and the Middle East region, mainly for leading telecom operators ( Etisalat, du, Orange, Vodafone), financial companies (ADIB, AXA, HSBC), and governments (ADDC, AADC, DED). Ali believes strongly in empowering people, process and customer experience to ensure company growth and sustainability. And as Dubai powers its way to become the first Blockchain Capital of the world. Centurion & Co. UAE’s leading investment and advisory firm under Ali’s leadership co-founded and helped launched an ICO, the country’s first decentralized app which allows users to pay for a range of services with cryptocurrencies. Over the months, Ali has established a successful model for ICO’s to secure their execution and launch.

The Ubex project team is certain that Ali’s addition to the Advisory Board will help increase the value of the platform and promote it in the MENA region.