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Photo by Julie Oliver / Postmedia Network

It is important to note that the apparent purpose of this video is to sell Senators fans on the greatness of the team’s rebuild scheme. “We are about to launch an exciting plan to rebuild our team,” says the text accompanying the video on social media, which includes the inevitable #OttawaRising hashtag.

“How’s the dressing room?” says Melnyk.

“You know what, that’s one of those questions that I was going to ask you, too,” says Borowiecki.

Uh, he was going to ask Melynk about the dressing room? Did he mean he was going to ask whether they could get a new carpet in there?

I’m going to make a bold claim here that the Sens’ dressing room is not all that great. The team traded forward Mike Hoffman because he could no longer be on the same team as Karlsson, who also seems destined to be packaged off for kids and lottery tickets. The starting goaltender, Craig Anderson, asked for a trade in the summer, and he might as well have asked Dorion for a unicorn. He’s 37, is owed US$9.5 million over the next two seasons, and had a save percentage last year that was the lowest of any No. 1 goalie.

Borowiecki, ever the good soldier, tells Melnyk that the players on the roster “need to find a way to gel.” He also says “we need some help with that.” He mentions bringing in outside resources, which sounds a lot like a plea.

Melnyk barrels along about how great it will be to have all these young prospects. “We’re loaded up with draft picks now,” he says, which is a weird thing to say about a team that does not have a first-round pick next year. They do have an extra seventh-rounder in 2019. Feel the excitement!

This is a team that made the conference finals two years ago. The owner is now merrily talking about selling off the remaining valuable pieces for scraps. Near the merciful end of this exercise, Melnyk offers this: “I really think the fans are going to be supportive.”

Give the man points for optimism, I guess.

• Email: sstinson@postmedia.com | Twitter: @scott_stinson