An Old Navy ad featuring a Toms River man has stirred up a whole lot of hate -- and a whole lot of love, too.

Oh, happy day! Our #ThankYouEvent is finally here. Take 30% off your entire purchase: https://t.co/nGQ9Pji1pN pic.twitter.com/vq4mIczm6A

The ad, tweeted Friday by the clothing retailer, shows an interracial couple dressed in Old Navy clothing and trumpets its 30 percent off customer appreciation event:

Oh, happy day! Our #ThankYouEvent is finally here. Take 30% off your entire purchase: https://t.co/nGQ9Pji1pN pic.twitter.com/vq4mIczm6A — Old Navy Official (@OldNavy) April 29, 2016

But the choice of an interracial couple prompted a number of racist responses among Twitter users, criticizing the choice. Some users went so far as to alter the Old Navy photo with monkey faces.

But the backlash against the hate has been swift and overwhelming, with people sharing photos of their multicultural families and expressing outrage and shock at the hateful responses.

Among those responding is the man in the ad, model Clay Pollioni, who is from Ortley Beach, according to Jersey Shore Hurricane News.

"I'm extremely proud to have taken part in a campaign that not only celebrates our nation's diversity, but also unites families with multicultural backgrounds and promotes love of all kinds!" Pollioni said in an Instagram photo of himself in front of the ad at the Ocean County Mall.