Long story short, all started when Roger Goodell went after Tom Brady and the Patriots for ‘Deflategate’. Barstool Sports, a group of Brady and Pats fanboys, of course took offense to this, calling out the commissioner in a variety of ways, most notably with a clown T-shirt, featuring Goodell’s face.

Patriots defensive coordinator Matt Patricia picked up one of these shirts, and wore it as the team got off the plane after arriving back in Boston after their Super Bowl LI win. Goodell took exception it, and it was reportedly stiff “miffed” about it well into the offseason.

But they aren’t done. Barstool Sports president Dave Portnoy will get 30,000 of his towels made to be handed out to fans at the Patriots season opener.

I’ll take 30k of these towels please. I’ll see you in Foxboro @nflcommish (Yes I’m serious) pic.twitter.com/Z4zfQjevbw — Dave Portnoy (@stoolpresidente) August 1, 2017

Roger Goodell will be in attendance at that game, his first game back at Foxboro after being scared to visit post deflate.