“Phwoar and peace!” “Aidan head-Turner!” “Night Manager leaves viewers shaken and stirred!” “Naughty Norton puts the chest into Grantchester!” “Battle of the topless telly hunks!” “It’s a long, hot summer of TV abs!”

Those are just a few of the calm-down-dear-you’re-drooling headlines about men on TV recently. Just like the movies have gone mad for 50 Shades, Magic Mike and muscle-bound superheroes, the small screen is tossing away its top and taking off its trousers. On TV, male nudity has become the new, well, female nudity.