You can’t expect everything to go according to plan in this browser game business, but some things have been going quite well. Nevergrind has been climbing steadily in some of our targeted key terms. For example, at this time we currently outrank Mozilla’s respected behemoth BrowserQuest in pagerank for the term “browser rpg”. We’ve climbed to the top of page 3 in google’s results for this specific phrase.

And that’s just the tip of the iceberg. Nevergrind creeps near the top using a mix of search terms, including html5, indie, browser, rpg, everquest, and game. Game is much more general, so when that gets used in the search, it knocks us down quite a bit. At this time we rank high in the following phrases:

#1 for “indie browser rpg”

#4 for “EQ browser rpg”

#6 for “browser classic rpg”

#10 for “html5 indie rpg”

#1 for “html5 action rpg” (Kickstarter)

#6 for “EQ browser” (rerolled)

#9 for “browser everquest” (rerolled)

#2 for “browser rpg everquest” (reddit)

I’m sure there are more examples if you just mix up these kinds of keywords! Pretty cool to see a few years of hard work result in strong Pagerank results. Hopefully, I’ll see more and more google referrals in the months ahead.

Am I forgetting any good keywords? I have changed my keyword strategy a lot, which is not a good idea. It’s best to settle on some targeted keywords and stick with those for a long time.