Last month, BlockShow Asia unveiled the latest preparations for a new Blockchain platform that addresses the complexities of conventional loyalty.

There are a number of reasons why conventionally designed loyalty rewards programs do not work well, including a lack of intrinsic or perceived value, a lack of transparency and a lack of transparency . a difficulty of transfer. The result is ineffective – loyalty programs and reward points are often left unused by consumers, who find it difficult or pointless to understand where and how points can be used.

In a presentation to BlockShow Asia in Singapore last month, Tang pointed out that only 40 percent of loyalty program memberships are currently active. Tang has introduced a Blockchain – based loyalty platform that increases the effectiveness of such programs by providing a universal native cryptocurrency, ORC, that can be redeemed on loyalty programs or cashed for other crypto or fiat.

Liquidity and Accessibility

Beyond the customer rewards for the use of the ORC coin, the Orioncoin platform provided a method for transferring funds between cryptocurrency and fiduciary currencies , injecting liquidity and accessibility into a traditionally non-liquid economy.

The Orioncoin platform offers international credit cards, as well as the ability for users to transfer funds to fiat currencies and then transfer them to a traditional bank account within 39, the same platform.

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BlockShow Asia 2017 was powered by Cointelegraph and focused on showcasing innovation in Blockchain technology. The event brought together more than 1,500 participants and saw the launch of twelve new ICOs and a Blockchain startup contest.