SPRINGFIELD ‒ U.S. Sen. Bernie Sanders', I-Vt., Democratic presidential bid will pick up support from Massachusetts Latino leaders this week, campaign officials announced Tuesday.

A coalition of Latino community leaders is expected to endorse the Vermont senator, who recently won the New Hampshire Democratic presidential primary, during a Wednesday morning news conference at the State House in Boston.

The event, Sanders' campaign said, will kick-off "Massachusetts Latinos for Bernie," a grassroots organizing effort that aims to reach Latino and Spanish-speaking voters across the state.

The announcement comes as as part of the Democratic White House hopeful's efforts to build support ahead of Massachusetts' March 1 primary.

The Sanders campaign has been active in the state for several months and recently opened a field office in Springfield.