Effective this week, members of the National Football League can be punished for posting video content to social media during a game.

Teams and its players are no longer allowed to record inside the stadium and post in online forums like Facebook Live, and Periscope, according to ESPN.

The new guidelines will be part of the NFL’s more comprehensive social media policy.

The first violation of the rule will cost a team $25,000, a second violation will lead to a $50,000 fine, and a penalty of $100,000 would be exacted for each additional offense.

Teams are also forbidden from posting highlights from television to social media, or transforming those highlights into animated GIFS.

League executives, like Commissioner Roger Goodell, want highlights to only be made available through the teams’ official website so that the NFL can maintain oversight over the circulation of content.

Teams were also provided an update on unsportsmanlike conduct penalties, which have been issued at a 55.6 percent rate increase so far this season.

“The bottom line is that there’s many, many kids out there that are NFL fans that are playing football,” Dean Blandino, NFL senior vice president of officiating, said in the video presented to teams this week.

“And they see our athletes and they mimic what they do. We wouldn’t want some of these things out on the youth football field. We have a high standard in the NFL, and we’re going to maintain that standard.”

Josh Norman, star cornerback for the Washington Redskins, was fined $9,115 for celebrating an interception with a bow-and-arrow shooting rendition, reports ESPN.

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