Foxconn 2354, -0.56% is reconsidering its plan to make advanced liquid-crystal-display panels at a plant in Wisconsin and said it will hire mostly engineers and researchers instead of the manufacturing jobs originally promised, according to media reports Wednesday. The $10 billion campus was announced to much fanfare in 2017 by Wisconsin Gov. Scott Walker and President Donald Trump, with the state expected to pony up a $3 billion, 15-year package of tax incentives. The original plan promised to hire 3,000 workers initially with the intent of growing that to 13,000 over time. Now Foxconn Chief Executive Terry Gou says the steep cost of making the advanced TVs in the U.S. is a nonstarter. "In terms of TV, we have no place in the U.S.," Gou told Reuters in an interview. "We can't compete." The news is a blow for the state, but comes as no surprise to Gou's critics, who've taken note of his history of making and breaking promises in numerous countries and regions over the years, as MarketWatch has reported. Others criticized the project as making little economic sense as the state would effectively be paying more than 100% of workers' pay for years. Republican Walker lost a re-election bid in November to Democrat Tony Evers.