Reddit says it will crack down on the unauthorized posting of people's private nude photos.

The 4chan-with-down-votes website tucked the revelation into a larger blog post about administrative changes.

Under the new policy, Reddit will scrub itself clean of a racy and compromising sexy pic if someone in the snap complains the image was uploaded without their permission:

Last year, we missed a chance to be a leader in social media when it comes to protecting your privacy -- something we’ve cared deeply about since reddit’s inception. At our recent all hands company meeting, this was something that we all, as a company, decided we needed to address. No matter who you are, if a photograph, video, or digital image of you in a state of nudity, sexual excitement, or engaged in any act of sexual conduct, is posted or linked to on reddit without your permission, it is prohibited on reddit.

The post refers to the 2014 mega-leak of celebrities' nude photos that were stolen from Apple iCloud accounts. Known as "the Fappening", a rogue subreddit spread intimate photos of celebs including actress Jennifer Lawrence and Olympic gold-winning gymnast McKayla Maroney (who was pictured underage).

Reddit pulled the posts after heavy pressure from the celebs and their lawyers. Yet the site kept plenty of other dodgy subreddits alive – NSFW boards that featured stolen compromising pics of ordinary people, mostly women and mostly ex-girlfriends of bitter Redditors.

The site's administrators were roundly criticized for having one rule for celebrities, and another for normal people.

Now, it seems the biz – an Advance Publications stablemate of WiReD and Ars Technica – has decided it will be a bit more proactive, and will crack down on unauthorized photos whether or not those pictured are famous. This is good news for anyone who has unexpectedly found their private snaps on NSFW subreddits like /r/GirlsGoneWild.

The ruling also allows the vast array of porno subreddits to continue slinging X-rated material on a daily basis, so long as those photographed or filmed have no complaints.

Other new additions to the site include a pair of new administrator hires and the introduction of tutorial videos for subreddit moderators. ®

Photo credit: Jenn Deering Davis.