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The European media is buzzing (and somewhat confused) about why Canada Post has signed a major contract with a small Danish company to manufacture more than 7,500 community post boxes a year for four years.

A company called Treco in northern Jutland, with 66 employees, has again won the contract to build Canada’s community mailboxes.

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“One can wonder how the heck we win the bid repeatedly,” says Treco official Nicholaj Bojlund Andersen, as reported in Danish in Borsenas well as here and here.

The first mass shipment to Canada of Danish-made community mail boxes, which each contain slots for 16 addresses, occurs in August.

The four-year contract is worth more than $150 million Canadian (800 million Danish kroner).

The awarding of a major federal Crown corporation contract to a European company is significant, in part because Canada Post comes close to being one of this country’s national symbols (somewhat like the RCMP).