Back in October, Covergirl welcomed James Charles, makeup artist and social media star, as its first-ever male face. Now, Maybelline has followed suit by signing on another one of the wildly popular "beauty boys" of the vlogger world: Manny Gutierrez, aka @mannymua733.

Gutierrez boasts three million followers on Instagram. He posts tutorials on Youtube, where two million people have subscribed to his channel (and given him 91 million views) since he started in July 2014.

The makeup artist stars in Maybelline's "That Boss Life" campaign promoting Big Shot Mascara alongside fellow Insta-famous beauty blogger Shayla Mitchell (aka @makeupshayla) and sweepstakes winner Jackie Flowers.

"Honestly I couldn't be more honored [or] thrilled!," Gutierrez said of the gig on Instagram, "Thank you to Maybelline for taking a chance on me!"

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Now, in case you're unfamiliar, allow us to introduce you to Gutierrez's INCREDIBLE beauty looks:

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Kristina Rodulfo Beauty Director Kristina Rodulfo is the Beauty Director of Women's Health—she oversees beauty coverage across print and digital and is an expert in product testing, identifying trends, and exploring the intersections of beauty, wellness, and culture.

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