So far, so good for the Xbox One.

Xbox chief marketing officer Yusef Mehdi just spoke at the Citi Global Technology Conference and said Microsoft is now in full production for the Xbox One and producing in mass with plans still on for a November 2013 launch.

[Related: Xbox exec: ‘We have a more complete value proposition than our competitors’]

About one month after improving the GPU clock speed, Mehdi added that Microsoft just made another technical boost by upgrading the CPU performance to 1.75 GHZ from 1.6 GHZ.

Mehdi wouldn’t reveal a launch date — the PlayStation 4 comes out Nov. 15 — but did say that the system is “really going to shine.”

[Follow-up: Xbox One to debut Nov. 22, one week after PS4 in U.S.]

“This will be the biggest launch we’ve ever done by a wide margin in terms of units shipped at launch,” Mehdi said.

Mehdi also had some interesting insights on the Xbox One policy reversals, the $499 price point and how the Xbox business will change with Microsoft’s big re-organization. Stay tuned for more.