The Vietnam War produced more than its share of iconic idiocies. Perhaps the most revelatory was the psychotic assertion of an army major explaining the U.S. bombing of the provincial hamlet of Ben Tre: “We had to destroy the village in order to save it.” If only such self-extinguishing claims for intelligence were confined to military war.

The U.S is ratcheting up a societal-level war on public education. At issue is whether we are going to make it better — build it into something estimable, a social asset that undergirds a noble and prosperous society — or whether we’re going to tear it down so that private investors can get their hands on the almost $1 trillion we spend on it every year. The tear-it-down option is the civilian equivalent of Ben Tre, but on a vastly larger scale and with incomparably greater stakes: we must destroy public education in order to save it. It’s still early in the game, but right now the momentum is with the wreckers because that’s where the money is. Whether they succeed or not will be up to you.

Here’s a three-step recipe for how to destroy education. It maps perfectly to how to make a prodigious profit by privatizing it. It is the essential game plan of the big money boys.

First, lower the costs so you can jack up the profits. Since the overwhelming cost in education is the salaries of the teachers, this means firing the experienced teachers, for they are the most expensive. Replace them with “teachers” who are young, inexperienced, and inexpensive. Better yet, waive requirements that they have to have any training, that is to say, that they be credentialed. That way, you can get the absolute cheapest workers available. Roll them over frequently so they don’t develop any expectation that they’ll ever make a career out of it.

Second, make the curriculum as narrow, rote, and regimented as you can. This makes it possible for low-skilled “teachers” to “teach.” All they need do is maintain order while drilling students in mindless memorization and robotic repetition. By all means avoid messy things like context, nuance, values, complexity, reflection, depth, ambiguity—all the things that actually make for true intelligence. It’s too hard to teach those things and, besides, you need intelligent, experienced people to be able to do it. Stick with the model: Profitable equals simplistic and formulaic. Go with it.

Finally, rinse and repeat five thousand times. Proliferate franchised, chartered McSchools with each classroom in each McSchool teaching the same thing on the same day in exactly the same way. So, for the math lesson on the formula of a line, you only need develop it once. But you download it in Power Point on the assigned day so the room monitors, i.e., the “teachers,” know what bullets to read. Now repeat this for every lesson in every course in every school, every day. In biology, chemistry, geometry, history, English, Spanish, indeed, all of a K-12 curriculum. Develop the lesson literally once, but distribute and reuse it thousands of times with low-cost proctors doing the supervision. The cost is infinitesimal making the profit potential astronomical.

This is the essential charter school model and the money is all the rationale its promoters need. Think about it. There’s a trillion dollars a year spent on public education in the U.S. and enterprising investors want to get their meat hooks on it. Where else in the world can you find a $1 trillion opportunity that is essentially untouched? Not in automobiles. Not in health care. Not in weapons, computers, banking, telecommunications, agriculture, entertainment, retail, manufacturing, housing. Nowhere.

Oh, to be sure, you have to soften up the public with a decades-long PR campaign bashing teachers, vilifying their unions, trashing schools, and condemning public education in general, all the while promising the sun, moon, and stars for privatization, which is the ultimate charter goal. Voila! You’ve got your chance.

But to really make a killing, you need not just revenues, but profits. That’s why the low cost delivery and “build it once but resell it millions of times” model is so key. It was that very model that made Bill Gates the richest man in the world. It is what earned Microsoft 13 TIMES the rate of profit of the average Fortune 500 company in the 1990s and persuaded the Justice Department to declare it a “felony monopolist”. Gates recognizes the model very well, which is why his foundation is pouring tens of millions of dollars into charters. And you thought it was his altruism.

Of course, anybody who actually knows education, indeed, anybody who is simply intelligent, knows that intelligence does not come from rote repetition or parroting Power Point slides at the regimented direction of a room monitor, no matter how perky or well intended. It comes from an agonizingly complex, intricate, sustained set of challenges to the mind that are exquisitely choreographed over the better part of two decades, all intimately tailored to the specific needs of an individual, inquisitive, aspiring student.

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That is what real teachers do. And it is precisely what a cookie-cutter, low-content, low-cost, high-turnover, high-profit money mill cannot do. Because it’s not intended to do that. It’s intended to produce profits. Real education, real intelligence, real character are agonizingly slow, dazzlingly complex, maddeningly difficult things to create. You can’t make a profit off of it, unless you destroy it in the process. That is why not one of the nations of the world that surpass the U.S. in education performance operate charter-based or privatized educational systems.

If America wants better education, it needs to fix the greatest force undermining education, which is poverty. The single most powerful predictor of student performance is the average income of the zip code in which they live. But one out of four American students now live in poverty, and the numbers are growing. One out of two will live in poverty sometime during their lives. Forty-seven million Americans are on food stamps. Is it any wonder American school performance is faltering?

But poverty is a hard and expensive problem to fix. We prefer easy, painless fixes, or even better, vapid clichés about the “magic of the market” and such. Why, look what we got from the deregulation of the banking system: the greatest economic collapse of the last 80 years and the greatest plunder of the public treasury in the history of the world.

This is the essential neo-liberal agenda which Obama enthusiastically supports: privatize and deregulate everything, especially public services, so that the money spent on them can be transferred to private hands. This is how Arne Duncan, Obama’s Secretary of Education, earned his bureaucratic bonafides: he converted more than 100 of Chicago’s public schools to charters while the city’s school superintendent. It’s unbelievable how credulous we are but obviously, propaganda works. That’s why the likes of the Gates Foundation keep pouring money into the cause.

The problem with charter schools is that they simply don’t work, at least not for delivering high quality education. Of course, given their formula, how could they? The most thorough research on charter schools, by Stanford University, shows that while charters do better than public schools in 17% of cases, they actually do worse in 37%, a more than 2-to-1 bad-to-good ratio!

If your doctor injured two patients for every one he cured, would you go to him? If your mechanic wrecked two cars for every one he fixed, would you go to him? Yet that is literally the proposition that charter school operators are peddling. And that 2-to-1 failure rate is after charters have skimmed off the better students and run what can only be called ethnically cleansed schools, counseling out poor performers, special needs cases, and “undesirable” minorities, leaving them for the public schools to deal with. For the data show they do that as well.

The irony of all this, indeed, the hypocrisy, is that America is at least nominally a capitalist county. You would think it would be ok to be honest about your intentions to make money by pillaging children’s futures while looting the public purse. God knows the weapons makers, the banks, the oil companies, the pharmaceutical companies, agribusiness and others aren’t bashful about it. But that doesn’t seem to be true here, in education.

Here, it’s all about “the children,” about “streamlining” education, boosting scores, uplifting minorities, making America competitive, and just about every other infantile fairy tale they can invoke to convince the country to hand over the loot. For that’s what it’s really about. The trillion dollars a year to be made by turning “the children” into intellectually impotent dullards but profit producing zombies? Well, that’s just a lavishly fortunate coincidence. Right?

Remember, you can’t save something by destroying it. Which isn’t to say that swashbuckling entrepreneurs aren’t willing to try. All they need is the liberating impetus of that essential American ethic: “I’m getting mine, screw you.” But the cost of this plunder will be incalculable, for it will ripple through the economy for decades. And the damage will be irreversible for, while public education is the most powerful democratizing institution in the world, it only works when the schools work. When they cease to work, it’s over.

So watch out. A destroyed educational system, a desiccated economy, and a debauched democracy are coming soon to a school district near you.