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ON NEARBY BUSINESSES. INSIDE FALLING PRICES IN CARMICHAEL, YOU’LL FIND A TREASURE TROVE OF GOODS AT BARGAIN BASEMENT PRICES. >> PEOPLE WITH KIDS KNOW THAT CAP’N CRUNCH COSTS SOME MONEY. I GOT IT FOR $2. MIKE: IT’S ALWAYS CROWDED AT FALLING PRICES. WHERE YOU’LL FIND OVERSTOCKED ITEMS AT DEEP DISCOUNT >> I THINK I GOT LIKE 30 ITEMS FOR UNDER $6 MIKE: THE PRICES HERE START AT $6 ON TUESDAY, THEN DROP TO $4 ON WEDNESDAY. AND IT’S HALF THAT ON THURSDAY, WHERE BUYERS LIKE SAMANTHA HAFNER ARE EXCITED >> WELL LET ME SHOW YOU THIS. THIS IS A $9 FACE LOTION THAT IS ABSOLUTELY AMAZING FOR $2. MIKE: BY SATURDAY EVERYTHING HERE IS JUST $0.25, BEFORE THE STORE CLOSES TO RESTOCK, AND THEN THE CROWDS RETURN. FALLING PRICES IS SO POPULAR THAT PEOPLE ARE LINED UP OUTSIDE THE DOOR, SOME EVEN CAMPING OVERNIGHT. AND PARKING SPACES ARE PACKED, LEAVING NEARBY BUSINESSES WITH NO SPACES FOR THEIR CUSTOMERS. ACCORDING TO THIS LAWSUIT FILED AGAINST THE STORE BY THE MARCONI DENTAL GROUP, WHICH IS DEMANDI MORE THAN $1 MILLION IN DAMAGES AND COMPENSATION. DR. MARYAM SALEH SAYS SHE IS LOSING CUSTOMERS. >> OUR PATIENTS ARE NOT ABLE TO FIND PARKING SPACE WE HAVE HAD PATIENTS WHO DRIVE AROUND AND THEY WOULDN’T BE ABLE TO FIND PARKING, SO THEY HAVE ACTUALLY LEFT. SO WE’VE LOST BUSINESS OVER THIS SITUATION. MIKE: AND THERE’S BEEN PROPERTY DAMAGE TO THE SIGN ADVERTISING THE DENTAL BUSINESS, ACCORDING TO THE COMPLAINT. >> WE HAD DIFFERENT BOOTHS SET UP. MIKE: AND INSIDE MAGNOLIA ANTIQUES AND HOME INTERIORS OWNER CARYN CONWAY TELLS US HER CUSTOMERS ARE SO FLUSTERED THEY ACTUALLY STARTED A PETITION DEMANDING MORE PARKING. AND NOW, AFTER 16 YEARS AT THIS LOCATION, CONWAY DOESN’T KNOW IF HER STORE CAN SURVIV >> IF YOU CAN’T GET THE CUSTOMERS INTO SHOP, THEN YOU CAN’T PAY YO

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A popular store in Carmichael is offering big deals and attracting big crowds. Now, Falling Prices is the target of a lawsuit. Neighboring businesses contend there is no room for their customers to park. Falling Prices opened in January at 6440 Fair Oaks Blvd. in the Carmichael Oaks Retail Center. The store has been wildly successful, with lines literally out the door.Inside Falling Prices, shoppers will find a treasure trove of goods at bargain basement prices. “People with kids know that Cap’n Crunch costs some money,” shopper Robert Miles told KCRA 3. “I got it for $2.”It’s always crowded at Falling Prices, where you’ll find overstocked items at deep discounts. “I think I got like 30 items for under $60,” shopper Irene Niulala said. The prices start at $6 on Tuesdays, then they drop to $4 on Wednesdays -- and just half that on Thursdays, when Samantha Hafner drove to the store from Roseville. “Well, let me show you this," Hafner said. “This is a $9 face lotion that is absolutely amazing for $2.”By Saturday, everything at the store is just 25 cents. The store then closes for two days in order to restock. The crowds then return Tuesday.But, all that success comes at a price.Falling Prices is so popular that people are lined up outside the door. Some even camp overnight, and parking spaces are packed, leaving nearby businesses with no spaces for their customers, according to the lawsuit filed against the store.The Marconi Dental Group is demanding more than $1 million in damages and compensation. Dr. Maryam Saleh said she is losing her dental customers.“Our patients are not able to find parking spaces,” she said. “We have patients who drive around when they wouldn't be able to find parking, so they have actually left. So, we've lost business over this situation.”Inside Magnalia Antiques and Home Interiors, owner Caryn Conway said her customers are so flustered they started a petition demanding more parking. Now, after 16 years inside the shopping center, Conway said she doesn’t know if her store can survive. “If you can't get the customers in your door to shop, then you can't pay your bills," Conway said. "So, we are literally looking to either close the store or relocate the business entirely.” However, Conway is not part of the lawsuit.The manager for Falling Prices declined to be interviewed on camera. The store’s attorney, Chad Tapp, called it a “brilliant business model.” Tapp, who filed a response to the lawsuit in Sacramento County court, said he “will aggressively defend Falling Prices.” He added he didn’t want the store to be a target, in case it chooses to expand to other locations. Currently, Falling Prices also has store on Arden Way in Sacramento and another in Folsom. Tapp said there were no customer complaints at those two locations. The attorney for Carmichael Square, also named in the complaint, said he had no comment on the lawsuit. The other defendant in this case is CBRE, a commercial real estate firm. KCRA 3 has not yet received a response from the attorney representing CBRE.