"As Bart Starr has exemplified, there is nothing more important and lasting than a man's character," Watson said. "I am incredibly humbled and honored to receive this award in his name. Through football, family and faith, my desire is to leave a legacy that lasts beyond the game. To this end, I am incredibly grateful for the Starr family and the enduring example they continue to set."

Watson will be presented with the award during a breakfast in Minneapolis the day before this year's Super Bowl. Past recipients of the award include Peyton Manning, Aaron Rodgers, Drew Brees, Jason Witten, Kurt Warner and Cris Carter.

"It's about character and leadership on the field and in the community, and you have certainly exhibited that," Cherry told Watson Thursday.

Watson has been a shining example in the community throughout his career. Last offseason, he took a three-day trip to Lebanon to spend time with people in refugee camps. He also hosted a variety of events during the holiday season and his One More Foundation has benefited countless people in need.