App Store Improvements

To make it easier for customers to find great apps that fit their needs, we want to ensure that apps available on the App Store are functional and up-to-date. We are implementing an ongoing process of evaluating apps, removing apps that no longer function as intended, don’t follow current review guidelines, or are outdated.

What to Expect

What types of apps will be affected?

Apps in all categories on the App Store will be evaluated to make sure they function as expected, follow current review guidelines, and are not outdated.

What will happen if an issue is found with my app?

The App Store team will contact you and ask you to make any necessary changes for your app to stay on the App Store. However, apps that crash on launch will be removed immediately from the App Store.

How long do I have to make the changes?

You will be asked to submit an update within 30 days to keep your app on the App Store. If you are unable to make the changes within this time frame, your app will be removed from the App Store until you submit an update and it is approved. Please note that apps that crash on launch will be removed immediately.

If my app is removed, will my app’s name become available for other developers to use?

No. When apps are removed from the App Store, they are not deleted from your account. Your app name will continue to be associated with your app.

If my app is removed, will current users be able to access my app?

Yes. Your app will remain fully functional for current users. They will experience no interruption to services and will still be able to buy in-app purchases. However, we recommend that you update your app as soon as possible to reinstate it on the App Store and ensure that it remains functional and engaging for new and existing customers.

What can I do to help my app be ready for future changes?

As a best practice, read the latest App Store Review Guidelines as they are published and make sure your apps follow them. We also recommend that you address any functionality issues and update your app regularly to fix bugs, offer new content, provide additional services, or make other improvements. If you are no longer updating your app, consider removing it from the App Store.

More Information

Learn about best practices for creating apps that perform as expected, follow current review guidelines, and are updated for current software releases.