RunKeeper is targeting non-athletes with its new iOS app, Breeze, which launches on Thursday. But unlike its flagship app that tracks activity during exercise, the company's latest app will track all your daily activity, not just during workouts.

Breeze functions much like a Fitbit, Nike+ Fuelband and other fitness trackers. It keeps tabs on your movements throughout the day, sets activity goals and provides detailed data on your progress.

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But what sets it apart from other trackers is how it collects data. The app relies on motion data automatically collected by the iPhone 5S' M7 coprocessor, enabling the app to constantly monitor users' activity without putting extra strain on the device's battery.

"Smartphones are what took active fitness tracking to the masses," RunKeeper CEO Jason Jacobs told Mashable. "Now it's starting to be possible to have a phone that tracks you invisibly without you having to do anything. It takes all the friction out of tracking your movement throughout the day."

RunKeeper's new activity-tracking app Breeze calculates a step goals based on a user's previous patterns Image: RunKeeper

After you launch the app and sign in, it automatically calculates a step goal based on your activity from the previous seven days, assuming the record exists on the chip. The app extends beyond just tracking a user's progress toward a step goal; the longer the app is installed, the smarter it gets. It learns your daily patterns — the times of day you're most active, for example — and will surface contextual notifications at different times based on your patterns.

Breeze is the first time RunKeeper has released an app not targeted at athletes or other fitness buffs.

"There's a whole bunch of other people who want to lead an active life but aren't ready to put on their gym clothes and sweat and they might be intimidated by an app like RunKeeper," Jacobs said. "We should have a framework to serve them in whatever mode they're in and help them lead a more active life."

Jacobs added that the company has many more features planned for Breeze, including more personalization options, integration between Breeze and RunKeeper and compatibility with more devices, including Android handsets with similar sensors and motion-tracking technology.

Breeze is available in the App Store and is currently only compatible with the iPhone 5S.