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High street childrenswear chain Mamas & Papas has gone into administration just days after Mothercare's collapse.

The retailer has axed six stores and made 73 staff redundant with immediate effect - a further 54 roles are now at risk at its Huddersfield head office.

Bluegem Capital, which has owned the business since 2014, has bought the company assets through a pre-pack administration which will cut some of its financial liabilities.

Mamas & Papas said its unprofitable stores in Aberdeen, Preston, Milton Keynes, Lincoln, Leamington and Fareham closed on Friday as a result.

The administration, conducted by Deloitte, came after it was put under pressure as its shoppers moved online and high street footfall continued to decline.

The company, which had 27 stores and three concessions, said its remaining stores will continue to trade as normal, as well as its digital, wholesale and concession arms.

(Image: Huddersfield Examiner)

However, it has announced plans to "simplify" operations at its head office in Huddersfield, which could lead to further job losses.

It was founded in 1981 in Huddersfield by David and Luisa Scacchetti and rapidly grew but was bought by Bluegem after a restructuring process five years ago.

Riccardo Cincotta, executive chairman of Mamas & Papas, said: "These actions are always difficult but they are also necessary in a challenging market to ensure Mamas & Papas achieves its considerable future potential.

"We remain fully focused on maintaining our position as the UK's most popular nursery brand.

"We will continue to review our store portfolio in the light of customers' changing behaviour and we remain fully committed to an omni-channel offering that reflects their evolving needs."

The retailer said all customer orders, including outstanding orders placed with the closed stores, are unaffected by the administration and will be "delivered on time without disruption".

Which Mamas & Papas stores have now closed?

(Image: Getty)

Aberdeen: 8, Union Square Shopping Complex, 4 East Terrace, Aberdeen AB11 5RD

Preston: Deepdale Retail Park, Unit H1b, Blackpool Rd, Preston PR1 6QY

Milton Keynes: Unit 1A Winchester Circle The Kingston Centre MK10 0BA

Lincoln: Unit 18, 19 St Mark's Square, Lincoln LN5 7EX

Leamington: Unit J Shires Retail Park, Tachbrook Park Dr, Royal Leamington Spa CV34 6RH

Fareham: Whiteley Shopping Centre, Whiteley Way, Fareham PO15 7PD

All remaining Mamas and Papas stores now at risk