Apple has debuted two new video ads for its "Your Verse" iPad Air campaign that showcases the tablet being used in a variety of situations. The pair of ads profile Esa-Pekka Salonen, a Finnish conductor who composes music with the iPad Air, and travel blogger Chérie King, who uses various apps to map her journeys and translate foreign languages on the fly.



Salonen's Your Verse ad displays the musician taking a simple musical concept and developing it into a full composition, using apps such as Touch Press' The Orchestra and Notion to sound out various instruments. The composer is also seen using Pianist Pro , which is shown being used before a whole orchestra plays a musical piece.

Meanwhile, King's one-minute spot shows the writer traveling to various places including Morocco and Vietnam while using the iPad Air in a number of ways. Apps such as Wordpress Facebook , and Twitter are shown being used to record the journey, while Triposo and iTranslate are used to find popular destinations and translate foreign languages in real time, respectively.

As with the other Your Verse ads, both videos have corresponding sections on Apple's website which go into details about the stories of both individuals and how the iPad Air has helped.

Apple debuted its initial Your Verse iPad ad in January alongside a corresponding website that shares a number of experiences. Other stories have noted the iPad's use in mountaineering, sports, choreography, oceanography, and more.