Back in 2007 MMO-Champions did not exist and news in World of Warcraft travelled a lot slower than today. The first popular news page was World of Raids, created by Teza. While his information was solid and he was well known back in the day for creating the Curse Addon section and playing in the top tier raiding guild Curse (later SK Gaming, even later Ensidia) few people knew who he was.

What one could find was this avatar:

Many of the readers assumed, that this was Teza in real life, little did they know, that he was a nice guy living in Paris. Many readers started asking questions and wanted to meet Teza and it is not far fetched to assume many nerd-crushes on the girl on the picture. In a poll back then, which I could not find anymore, about 60% voted for this very avatar when choosing their main reason for visiting World of Raids.

At some point the guild members of SK Gaming were annoyed by the constant question from level 1 characters regarding Teza. "Does she have a boyfriend?", "How can I meet her?" and published the information, that he was male on World of Raids. Soon after a new news site called MMO Champion became popular, while World of Raids lost viewer after viewer and even the fact, that Curse bought the site and promoted it over their network did not help. In the end Curse bought MMO Champion, too, Teza's new site did not work out.

And all of that, because Teza turned out to not look like Teza after all.