On Jan. 30, Research in Motion (RIM) is going to launch BlackBerry 10 to the world.

BlackBerry 10 represents a pivotal, make-or-break moment for RIM as a brand and a company. If BlackBerry 10 is a success, RIM could be poised for the second-greatest tech comeback in history. If it fails, even licensing its OS might not be enough to save the future of the company.

SEE ALSO: Could RIM Become the Biggest Comeback Story in Tech History?

Mashable will be reporting live from the event in New York City. In the meantime, here's what you can expect from RIM and BlackBerry 10.

BlackBerry Z10 Specs, Price and Release Date

The first full-touch BlackBerry 10 smartphone is one of the worst-kept secrets in tech. Images of what is purportedly the final design of the device appeared online in December.

Last week, video of the phone — purportedly called the Z10 — was uploaded, showing how the physical size and UI compare to an iPhone 5.

You can bet that RIM will be announcing the full specs for the Z10 as well as price and a release date.

Lots of Carrier Support

RIM isn't selling many smartphones in the U.S. but the company still has great relationships with U.S. wireless carriers. Unlike Microsoft — who has spent years trying to court the likes of AT&T and Verizon, reports are already surfacing that all four major U.S. carriers are onboard for BlackBerry 10.

As far back as last summer, RIM's CEO Thorsten Heins was talking up the company's relationships with carriers overseas. In fact, Mashable Tech Editor Pete Pachal has argued that its the international market that may save the company.

RIM is holding the BlackBerry 10 launch event in five cities across the globe. Expect to see a parade of wireless carriers talking up the virtues of BlackBerry 10 and on their respective networks.

App Partnerships on Display

If there is any single factor that will determine whether BlackBerry 10 is a success or failure it is the state of the apps ecosystem. Apps are historically a major problem for BlackBerry. Even in the BB OS heyday of 2008 and 2009, BlackBerry apps couldn't keep up with other platforms.

RIM's first tablet initiative — the BlackBerry PlayBook — continues to be plagued by poor app support and a confusing app developer story.

For that reason, we expect to see as many app developers as RIM can cram on stage at the BlackBerry 10 launch event. Expect to see RIM tout the fact that 15,000 apps were just ported to BlackBerry 10 and the new BlackBerry World.

While we're not expecting to see the likes of Instagram on display, we do think we'll see at least one major AAA game or mobile development shop on hand.

A Look at the First BlackBerry 10 Phone With a Physical Keyboard

While much of the focus and design around the BlackBerry 10 operating system is based on a touch screen, RIM still has a happy contingent of CrackBerry keyboard addicts.

The plan has always been for RIM to launch a touch screen BlackBerry 10 device, followed shortly by a physical keyboard model. We're not expecting to hear specific price or release details for the rumored BlackBerry X10, but we fully expect to see at least a brief glimpse of the device at the BlackBerry 10 launch event.

Moving away form the physical keyboard and into the world of the touch screen is something RIM first tried to do in 2008 with the BlackBerry Storm. We think the company is ready this time.

BlackBerry PlayBook Integration and Updates

As Thorsten Heins has reiterated over the last year, BlackBerry 10 isn't just about phones. In fact, the BlackBerry PlayBook was the first RIM device to run QNX, the underpinnings of the BlackBerry 10 operating system.

While we expect most of the BlackBerry 10 launch to focus on phones, the PlayBook will likely get some sort of shout-out.

We don't see RIM announcing or previewing new tablet hardware. But it would make sense for the company to show off how BlackBerry 10 phones interact with BlackBerry PlayBook tablets. Who knows — maybe BBM will finally come to the BlackBerry PlayBook natively.

What do you want RIM to announce tomorrow? Let us know in the comments.