Jeffrey Huang Aka Machi Big Brother (麻吉大哥), is a Taiwanese-American music, entertainment, and technology industry leader based out of Taipei, Taiwan. Jeff has always taken an interest in new technologies as an early adopter, starting as far back as 1998 during the dot-com bubble and later evolving into his most recent realisation, 17 Media.

His pursuits of newly trending technologies has actively kept him ahead of the curve and a true industry leader. His most recent project is Mithril, works differently from other social media networks. On Mithril, users get rewarded for creating content — including just posting photos or videos on the platform. Jeffrey Huang other project is 17 Media, the number 1 live-streaming app in developed Asia. The mobile app quickly became the most popular app in Taiwan, Malaysia, Hong Kong, Singapore and Indonesia. With its recent foray into the Japanese market, 17 Media intends to be a multi-regional online media giant that challenges and seeks to displace the traditional media.

Jeffrey Huang involvement in social media space.

Huang is a big deal in his native Taiwan. He’s a serial entrepreneur and an A-list celebrity in his home country. He’s known not for his entrepreneurial work, but for being a member of the Taiwanese boy band LA Boyz. Huang has released more than 15 albums over his career while also building experience in acting, directing, and producing both movies and TV shows.

Now, the award-winning entertainment icon seeks to bring his talents to the social media space. After leading 17 Media to become a top streaming platform in Asia, Huang has launched a decentralized social media platform called Mithril.

How Jeffrey Huang got into Crypto Currency

Jeffrey always wanted go after Facebook and Instagram but barrier to entry is so high. He find it very hard to compete with them because of the number of staff they have, technology advancement and engineering expertise. Jeffrey was waiting for the right moment then he find out about crypto and Blockchain which he realise open the door to change and disrupt social network with this big social media company like Facebook and Instagram. Jeffrey came up with idea of Mithril, which is a social media platform of a decentralized nature that rewards everyone who creates content on the platform.

Jeffrey Huang challenging Facebook.

M17 Entertainment is also creating a social media network called Mithril, which now seeks to position itself as a Facebook competitor. As Facebook is plagued with a growing number of issues related to censorship and misuse of data, users are increasingly searching for a viable alternative. M17 Entertainment’s Mithril is beginning to look like that alternative.

Facebook using users content as in product and they making add money through users content and selling users information without giving any rewards to content creator. On top of that Facebook and Instagram making users buy booster so their post/content get seen by more people. Jeffrey didn’t like this selfish approach was taken by Facebook and Instagram, Jeffrey believe in Rev Share concept. Last year 2017 when Jeffrey saw all craze with ICO and Blockchain technology, he knew instantly this is weapon to take out Facebook or at least challenge them. To challenge Facebook Jeffrey added a reward system on LIT platform by giving Mithril token to content creator. LIT is a similar type of platform as Instagram where people post their picture but get rewarded for thire picture.

Jeffrey Huang believes, every single personal content (weeding pictures, dog picture, birthday party, selfies) this all have a sentimental value the moment content creator takes it. When content creator post on social media it add traffic to the content then social media platform place add on users content to generate money. But Facebook and Instagram don’t share this money with content creator. Jeffrey wants to give this users reward for sharing there personal content on LIE platform by giving them Mithril Token.

What Is Mithril?

Mithril is a social media platform of a decentralized nature that rewards everyone who creates content. Users earn tokens through a process Mithril refers to as “social mining,” letting them interact with others while also receiving rewards, whether they are a social media celebrity or major brand influencer.

With help from blockchain technology, Mithril will be able to ensure transactions are safe and secure for all parties involved. Additionally, the decentralized data storage technology of the blockchain allows for trustless, immutable, and efficient recording of transactions.

What Is Lit?

Lit is currently in the beta version and one of the key parts of Mithril. The team at Mithril created Lit to meet the needs of the current generation who are interested in cryptocurrency as well as social media. It will include such features as discovering new friends, story feeds, and instant messaging. To help users monetize personal content, Lit will integrate seamlessly into the most popular major social networks.

Users who share their stories using Lit Stories will receive rewards in the form of MITH according to the influence and impact of their stories across the network. Lit Stories are similar to stories on other platforms, appearing for 24 hours before disappearing. Stories can include posts, videos, slideshows, or individual photos and can be public or private. That option allows users to maintain privacy while still social mining.

Lit will also integrate with the camera on mobile devices and use advanced modern algorithms for cameras to deliver features so Lit users can take excellent videos and photos, including with filters, retouching, and effects. The Lit Chatroom will include various features, including the ability to share stories between communities, groups, and friends. Lit Discover lets users find new people to connect with, while the Lit Profile lets you manage your personal data and stories and includes a separate Lit Public Profile.

What Is Mithril Vault?

Mithril Vault is an all-dimensional vault brought to you by Mithril team.

The façade of a small box symbolizes the safe box, a keeper for your digital assets. The lid is the seamless combination of the letter “M” from Mithril and “V” from vault — where it opens up to a multi-functional cryptocurrency vault.

The Mithril Vault comes with three major features: