With the all the attention on Tom Brady’s new book, it’s easy to overlook the fact that another New England Patriots star has his own work of scholarly literature on the way.

Julian Edelman’s first book, “Relentless: A Memoir” doesn’t hit shelves until Oct. 24. But the Patriots wide receiver received his copy a few weeks early and shared the unveiling in an Instagram post Thursday.

Check it out in the video below:

Nice sales pitch at the end there, Julian.

The book, which was co-written by CSNNE’s Tom E. Curran, explores Edelman’s rise from often-dismissed underdog to Super Bowl hero. Here’s an excerpt from the book’s synopsis on Amazon:

” ‘Relentless’ is the story of Edelman’s rise, and the continuing dominance of the Patriot dynasty, filled with memories of growing up with a father who was as demanding as any NFL coach, his near-constant fight to keep his intensity and competitiveness in check in high school and college, and his celebrated nine seasons with the Patriots. Julian shares insights into his relationships and rivalries, and his friendships with teammates such as Tom Brady, Wes Welker, Matt Slater, and Randy Moss. Finally, he reveals the story behind ‘the catch’ and life on the inside of a team for the ages.

“Inspiring, honest, and unapologetic, ‘Relentless’ proves that the heart of a champion can never be measured.”

It’s no secret that Edelman is pretty fond of himself and the fact that he “knew” the Patriots would come back in Super Bowl LI. And hey, since he’s out for the 2017 NFL season with a torn ACL, he’ll have plenty of time to read his inspiring memoir more than a few times.

Thumbnail photo via Larry McCormack/The Tennessean via USA TODAY NETWORK Images