Remington has become Manchester United’s first Official Electrical Styling Partner, in a multi-year deal.

The partnership covers both its men’s and women’s teams and marketing campaigns will “celebrate individuality and the power of inner confidence.”

This will support the company’s The Story of You promotion.

“Remington is one of the most famous and established brands in their field and they are a great addition to our family of commercial partners,” said Manchester United’s Group Managing Director, Richard Arnold.

“Our partnership is not only about bringing our fans high-end styling products, it aims to inspire and encourage individuality though powerful activations and campaigns with both Manchester United’s men’s and women’s team.”