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MONTREAL – Until last summer, the Cyclorama of Jerusalem in Sainte-Anne-de-Beaupré, Que., was largely unloved. Visitors to the massive 360-degree panoramic depiction of Jerusalem at the time of Christ’s crucifixion were growing scarce, and those who paid the $12 admission often left disappointed.

“It was just bizarre and I would not recommend,” one critic wrote on Trip Advisor last year. “This painting is from another era when pilgrims flocked from all over and were believers, which is not the case these days,” another wrote in August. Compared to the soaring Sainte-Anne-de-Beaupré Basilica next door, the Cyclorama was a kitschy eyesore.

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But then something strange happened. News broke at the beginning of August that the Cyclorama was up for sale and that the owners were looking for a foreign buyer to pack up the crucifixion panorama and move it elsewhere. Instead of a shrug, the news was met with instant mobilization. A group of academics called on the province to buy the Cyclorama before it was lost, and the minister of culture declared it a “heritage jewel.” Attendance jumped. And two weeks after the first news reports of the sale, the government announced that the attraction built in the late 19th-century would be protected as an official heritage site. The government is now in discussions with the owners about providing financial aid for upgrades to the building.