H-E-B is continuing a long-standing partnership with Tim Duncan with an exclusive limited edition line of breakfast cereal commemorating the Spurs power forward.

Slam Duncan O's, a honey nut toasted cereal with chocolate puffs, is expected to hit store shelves Jan. 16, H-E-B spokeswoman Julie Bedingfield said.

Details about the cereal including price and how many boxes H-E-B will ultimately ship were not immediately available, but Bedingfield said the limited edition item will debut alongside a new commercial starring Duncan.

“It was something we wanted to do to honor his retirement,” Bedingfield said.

The San Antonio-based supermarket chain previewed the product by air-dropping 300 samples to game attendees at the AT&T Center on Sunday, Bedingfield said. H-E-B also previewed a snippet of the commercial to fans, who were there to watch the Spurs retire Duncan’s jersey and face off against the New Orleans Pelicans.

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jfechter@express-news.net

Twitter: @JFreports