Color Google Executive Chairman Eric Schmidt not impressed. When asked by Bloomberg TV what he thought of the frenzy over Apple's new iPhone 6 and iPhone 6 Plus, Schmidt laughed and said "I'll tell you what I think, Samsung had these products a year ago."

See also: Google Tips Helps You Do Cool Stuff With Google Products

Even though the former Google CEO and current co-author of How Google Works," isn't doing backflips or particularly concerned about Apple's 10-million-unit-plus-selling iPhone 6's, he does take competition with the Cupertino giant very seriously.

He called the battle between them "brutal" and "the defining fight of the computer industry today." It's all good, though, since Schmidt sees enormous benefits coming out of this dogfight, including a wave of innovation from both companies that is impacting "billions of people." Schmidt also doesn’t expect the battle to calm down any time soon. "Between Apple and Google, you're seeing enormous, enormous racing," said Schmidt.

Schmidt also touched upon other quasi-competitors like Amazon, which uses Android on its Fire tablets and phone, but hides it under its own Fire OS. Schmidt noted that Amazon buys a lot of ads on Google, so it's both a partner and a competitor. Even Apple is a partner, at least on the search side. Apple used to partner with Google on mobile mapping, but that relationship ended a couple of years ago when Apple introduced its own, then-derided, Maps app.

Of course, Google and the rest of its competitors may soon face a new common enemy (or frenemy): Alibaba. The Chinese ecommerce giant just launched the biggest tech IPO in history and is now likely looking for U.S.-based acquisition targets, many of which could represent new competition for Google. "Jack [Ma] is incredibly clever," said Schmidt of Alibaba’s founder and CEO.

He also noted that Google, Facebook and Apple are in just as good a position to acquire other companies, but wouldn’t comment on if Google is currently in the hunt. Will Google work with Alibaba? "Obviously, we'd partner with them if we can," said Schmidt.

You can watch the full interview below.

Bonus: Up close with the iPhone 6