New York (CNN Business) Apple's five-day losing streak, which wiped about more than 10% of the company's market value, appears to be coming to an end.

Shares of Apple ( AAPL ) were up more than 2% in late afternoon trading Thursday.

The stock took a tumble this month because of growing concern about a slowdown in demand for its latest iPhones. It's fallen 20% from its all-time high.

Apple told investors in its latest earnings report that it would no longer provide unit sales figures for the iPhone and other devices, leading Wall Street to speculate that sales may have peaked.

To make matters worse, a bunch of companies that make chips and other components used in iPhones lowered their forecasts, citing sluggish demand for high-end phones.

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