If you saw a billboard poster where a man had his hand around a woman’s throat as she struggled to breathe, chances are you’d be shocked.

As a clear example of violence against women, most people would either expect it to feature a slogan about domestic violence awareness, or face the wrath of the public.

But what if that same image didn’t feature a nameless man and woman, but actors Oscar Isaac and Jennifer Lawrence in the new X-Men movie?

Because that is exactly what the makers of X-Men: Apocalypse have chosen to do with their billboard, advertising the release of the film.