Coolio is currently in the process of filming a video for his new song, "Take It To The Hub." Yes, that's a reference to Pornhub, the adult entertainment site, but it gets better: TMZ is reporting that all of Coolio's new music will be released through Pornhub.com. Who needs Audiomack when you can just throw your latest video up right next to the "Double Penetration" tab and right below the "Squirters" category.

Coolio hasn't released an album since 2009, so here's to hoping this mid-life crisis works out in his favor. You can watch some BTS footage from the video shoot over on TMZ now, warning NSFW.