One thing we hear all the time is that guys of all sizes want great underwear. I know very few guys who look like underwear models, myself included. I have gone through my ups and downs and some brands I can wear while others I can’t. I will admit I do get frustrated that some of the amazing underwear and swim I can’t wear.

The growing market is for the “bears.” Which if you’re not familar its a guy who’s bigger in size and you can Google for all the descriptions. Trust me there is too much to go into. But I have talked to many guys who get frustrated as I do that bigger guys are only has boxer briefs. I am not a big fan of them and hate when the only size.

Here is what BearSkn has to say about the Standard Issue Brief: “Standard Issue Brief was made to fit the needs of every guy, both big and small. Perfect for active guys, its four-way stretch cotton and elastane blended fabric eliminates sagging and stretching, while a comfortable pouch gently holds your most delicate parts in place without unnecessary constriction; meanwhile, a double layer of mesh between the legs increases airflow while seamed stitches on the waistband reduces unwanted rollover.”

The sizing is for all guys. It range from Small to 6XL. That’s right we said 6XL. So underwear for all guys is moving mainstream. The brief retails for $20 and is available in 5 colors. To find out about the brand or shop the Standard Issue Brief, check out the BearSkn site.