There’s a chill in the air, and for a certain cozy-inclined television viewer, that means curling up with a cable-knit blanket to binge “The Great British Baking Show” on Netflix.

But those who tuned in on Friday may have been surprised that only one episode of the reality cooking competition was available. But it’s not to torture viewers. Nor is it because Netflix has big plans to rethink how it offers programming.

For the new batch of “Great British Baking Show” episodes — the seventh collection available to audiences in the United States — Netflix is rolling out an episode a week because the streaming service now has the ability to air the episodes shortly after they air on Channel 4 in Britain, where episodes are released weekly. (There, it’s called “The Great British Bake Off.”)

Last year, Netflix acquired first-run United States rights, and with the current season, it has caught up with the show in real-time .