Following a recommendation by its advertising team at Leo Burnett, the Art Institute leased the unit and hired a team that spent four weeks to transform the bedroom to look exactly as Van Gogh captured on canvas. For example, the blue paint on the wall and door were applied in different ways, just as they were in the paintings, according to Amanda Hicks, a museum spokeswoman. The room is as simple and sparse as the paintings, featuring a bed, two chairs and a side table. A simple towel with red trim hangs on a hook on the wall.