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According to Google, Hull is a “portal to hell”.

London sightseeing agency Premium Tours took a look at people’s perceptions of areas in the UK, and used Google autocomplete to see what adjectives were associated with every city.

According to the research, everyone else’s perception of our beautiful city is that it is the gateway to a burning inferno of despair.

But we weren’t the only ones to take a hit, as the majority of the southern coast has been labelled “a dump” and “rough”, south Wales is the “graveyard of ambition” and Durham is “boring”.

(Image: Premium Tours)

A spokesperson for Premium Tours said: “We can’t say we agree with many of the suggestions Google threw up for our beloved UK cities, and we’re sure you wouldn’t either, but they did give us a giggle at least.

“While some of the results were unfairly negative towards some of the UK’s wonderful cities the historic port city of Aberdeen for example is far more beautiful than Google suggests, and the harbour city of Hull is continuing to become an ever trendier tourist choice.

“It wasn’t all negative though, the stunning Scottish capital of Edinburgh was deemed ‘awesome’, while Sheffield was celebrated as being ‘the greenest city in Europe’ and both Leeds and Bristol were crowned as ‘the best place to live’.

“Google also picked up on the rivalry between university towns Oxford and Cambridge with the suggested result for Oxford being ‘is better than Cambridge’, while the same search for Cambridge suggested ‘is better than Oxford.’”

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