Heritage Auctions is gearing up for its third domain name auction, and the company announced the inventory for it this afternoon. In my opinion, the company will be selling its highest value domain name to date: Bitcoins.com. The auction will be held online on July 24, 2014.

According to the press release (which I included below the list of domain names for sale), “The URL Bitcoins.com will hit the auction block on July 24, 2014, as Part of Heritage Auctions’ Domain Names & Intellectual Property Auction, sold by Mark Karpeles, the controversial founder of the failed Bitcoin exchange Mt. Gox, and is expected to bring more than $750,000.”

In May of this year, the Wall St. Journal reported that the sale of Bitcoins.com was possible. At that time, I speculated that the auction of Bitcoins.com and related trademarks could fetch 7 figures, and I wouldn’t be surprised if the domain name alone sells for 7 figures at auction. I have been told that the Heritage Auctions domain auction is for Bitcoins.com without any trademarks.

Some of the other exceptional domain names at auction include OklahomaCity.com, SEM.com, Cute.com, and Rides.com. Reserve prices for the auctions will be revealed one week prior to the auction. Bidders may place bids online prior to the July 24th auction.

Heritage Auctions July 24th inventory:

Bitcoins.com

OklahomaCity.com

Rides.com (domain plus social media asset)

SEM.com

Cute.com

Digital.com

Copies.com

Watermark.com

SouthernCalifornia.com

Moped.com

Plank.com

DEC.com

GoNY.com

Lithograph.com

OTK.com

ACJ.com

Bristol.com

Clothier.com

PearlEarrings.com

DFO.com

IKR.com

CorporateFinance.com

CreditCounselors.com

Cain.com

SilverBuyers.com

PlanetPartners.com

Coin.tv

FRR.com

SFD.com

OAH.com

OYG.com

DesignExperts.com

SportsDaily.com

AssetGuard.com

EnergyPrices.com

DarkCastle.com

LongBall.com

TYI.com

DWI.org

StockTalk.com

SoundBar.com

CustomProducts.com

CouplesResorts.com

PlaneBroker.com

Bitcoin.club

Downline.com

Luxury.club

ComicBooks.club

CoinCollecting.club

AmericanHistory.org

WorldHistory.org

CappuccinoMaker.com

Baby.club

GemMint.com

CommercialArt.com

AntiqueGallery.com

UniqueCoins.com

StockCompany.com

GoATM.com

FineGolf.com

CoinSource.com

MintCondition.com

OriginalAutographs.com

FootballCollector.com

PawnYourGold.com

GradedSportsCards.com

NumisData.com

NYCad.com

GoldCoins.tv

FineJewelry.tv

RareTimepieces.com

AdNYC.com

EliteCollector.com

BasketballCollector.com

CoinStores.com

DiamondMerchant.com

ForeclosureSales.com

BestSportsCards.com

BuySellCards.com

CoinVendor.com

ShowcaseComics.com

Summer.co

AutographBroker.com

DiscountVinyl.com

CapCollection.com

DALLAS — The URL Bitcoins.com will hit the auction block on July 24, 2014, as Part of Heritage Auctions’ Domain Names & Intellectual Property Auction, sold by Mark Karpeles, the controversial founder of the failed Bitcoin exchange Mt. Gox, and is expected to bring more than $750,000.

“We are hoping, with the sale of Bitcoins.com, to provide some relief to the people impacted by the Mt. Gox bankruptcy,” said Karpeles, “and will be putting at least half of the sale amount toward that purpose.”

“Bitcoins.com is absolutely the best remaining, and available name for this new market,” said Aron Meystedt, Founder and Director of the Domain Names & Intellectual Property category at Heritage Auctions. “Bitcoin.com, the singular version, is owned and used by Blockchain.info, the world’s most popular bitcoin wallet, and Bitcoinwallet.com itself is also already tied up. For the right investor this is a golden opportunity.”

The bitcoin payment system, an open payment network aimed at eliminating currency exchange fees and removing the need for intermediary banks, was created in 2009. It is mostly in the last 12 months, however, that it has gained mainstream notoriety, largely with the failure of Mt.Gox.com and the seizure of the nebulous Silk Road website, along with the subsequent liquidation of its Bitcoin assets. Bitcoins (plural) are the actual unit of exchange that has monetary value.

“The current market capitalization of all bitcoins in circulation is between $7 billion and $8 billion,” said Meystedt. “Daily, there are millions of dollars in transactions in Bitcoins. This auction offers the opportunity to capitalize on one of the most significant developments since the inception of the Internet.”

Bitcoins.com is being offered in the July 24, 2014 auction alongside more than 90 other premium domain names, including OklahomaCity.com, DEC.com (the fifth oldest domain name on the Internet, circa 1985), Rides.com, SEM.com, Digital.com, Cute.com and SouthernCalifornia.com.