⚠️ On March 31st 2019, TTC Foundation launched its own blockchain solution, TTC, and rebranded TTC Protocol as Acorn Protocol. This article was published before the separation. [Read more]

As of July 26th, 2018, TTC Protocol has officially updated its logo. The redesign conveys a more stereoscopic and technical message.

Before and After of the TTC Logo

The redesign is an adjustment of detail and sense. The redesign focuses on discreetly improving the TTC Protocol ascetic while maintaining the familiarity of the previous logo. The main adjustments were made to the shape and texture of the “T”, as well as a reduction in the curviness of the hexagon.

Throughout the design process, the design team built more than 100 drafts. They gradually optimized the image of TTC Protocol. The main consideration of the team is making sure their conveyance of information is accessible to all. They hope to convey simplicity, accessibility, and recognizability.

A key feature of the logo is to emphasize technology and reliance. The shape is relatively simple, intact, and stable through the powerful and recognizable “T”. Also, with the T’s extreme size, the logo won’t lose its recognition.

Chief Inspector of the Design Team, Zhang He

The chief inspector of the design team, Zhang He, graduated from Sichuan Fine Arts Institute, and has been working as a design director for more than 10 years. He worked for JD.com, Suning and many more companies which indicates a rich design experience. Also, he has won many prizes such as RedDot, iF, A’ Design, and Asian Design Star.

The designing team also includes experienced user researchers, user interface designers, animation designers, and designers from many other fields. The dedication of the design team which has such diversity and creativeness will undoubtedly progress TTC Protocol’s growth.