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Pampered pooches were out in force as the nation's dog lovers descended on South Wales for the UK's first ever Pugfest.

The event saw around 800 people come together to celebrate their favourite wrinkly hounds.

Pugs of all ages and colours came to Court Colman Manor in Bridgend for the event, that managed to raise more than £1,000 for charity.

Jemima's Place Animal Trust, which provides emergency care for injured, homeless and unwanted animals, was the grateful recipient of the cash.

The event, which had pugs dressed up in colourful costumes, was set up by pug lover Rob Clowes in memory of his nine-year-old dog Poppy.

His father Martin, who helps run Jemima’s Place Animal Trust, told WalesOnline: “We were astounded by the turn out. We had around 300 pugs running around which was just crazy.

“The car park was full within half an hour of the doors opening.

“People came from as far as Manchester and Plymouth and the rain held off which was great.”

The festival featured everything from a pug dog show to pet care advice and grooming.

There was also a VIP (Very Important Pug) area as well as activities for children and a number of stalls and shops inside the hotel.

Martin added: “We are not sure yet how much money was raised but I think it will be well above £1,000.

“It’s just amazing to see how many people own pugs.

“We are now planning an event in the run up to Christmas and Pugfest is definitely something we want to do every year.

“But I think next time we are going to need a bigger venue.”