The AFL's television landscape is set for a shake-up after global streaming giant Amazon agreed to a $10 million deal with Collingwood president Eddie McGuire’s media company.

Football industry sources have confirmed to The Age and the Sydney Morning Herald that Amazon is purchasing the rights for a series of football club documentaries, to be produced by Jam TV – the television arm of McGuire Media – and shown on Amazon Prime in Australia.

Collingwood and Sydney are among the clubs approached to feature in the series, but the project hit an early snag when the football department of McGuire's own club, the Magpies, indicated they were not keen on taking part.

Lance Franklin is a player of high interest to Amazon for the series. Credit:Getty Images

Swans superstar Lance Franklin is high on Amazon's wish list for a series that would include in-depth interviews across the course of a season with key players and officials at selected clubs.