A new contest involving Nestlé candy bars makes the concept of a highly monitored police state fun and exciting…for idiots. The ominously titled “We Will Find You” contest places a tracking chip inside the “winning” candy bar, allowing the Nestlé HQ to track winners via satellite and to dispatch a team to give them their prize. The TV ad states:

“The bar will be equipped with a GPS signaling device. When activated, it will beam a signal into space via satellite and will return to earth. This will alert a secret control room who will scramble a crack team of highly trained individuals. They will board a helicopter, find the special bar and give the winner 10,000£.”

Here’s the ad.

So, to sum up, winners of the contest are tracked and found by a swap team who “arrest” them as if they were terrorists or enemies of the state. However, instead of beating the crap out of them and sending them to undisclosed jails, they give them 10,000£. You see how a police state is fun? Friendly agents jump out of helicopter and give you money! It’s perfect!…until they’ll use the same techniques to beat the crap out of dissidents and send them to undisclosed jails.