MySpace users live in small communities throughout the central and southern United States

Piskorski explains, "I looked at the geography at the state level, and compared the percentage of log-ins from each state to the percentage of U.S. Internet users in that state. So, if Texas comprised only 8% of US internet population, but contributed 10% of MySpace log-ins, Texas would register as having a quarter more log-ins than expected. Using these data, I created the map , with red indicating 20% or more log-ins than expected, light red 10-20% more, green being in line with expectations (+/-10%), light blue is 10-20% less, and dark blue representing 20% or less than predicted.

"The map shows that the MySpace users are disproportionately represented in Alaska, Hawai'i, Upland South, Lower South, the Southeast, with Alabama, Louisiana and Mississippi reporting over 50% more log-ins than expected. Parts of the Midwest as well as California and New York are in line with expectations. The Northeast is well below expectations with Connecticut, Massachusetts and Rhode Island reporting only half of expected log-ins. With this map, we are beginning to see that major concentrations of MySpace users are in states which are not traditionally considered as media centers (with one exception...).