BEYONCE has been trolled by supermarket chain Sainsbury's after she was accused of "stealing their style".

Fans couldn't help but compare the 38-year-old star's latest Ivy Park collection to the iconic uniform worn by Sainsbury's staff.

4 Fans have compared Beyonce's new Ivy Park collection to the Sainsbury's uniform Credit: Instagram

The latest in the US icon's fashion line shares an orange and maroon colour palette almost identical to the British company - which she probably has no idea even exists.

But Sainsbury's felt that it was time to put the singer in her place, taking to Twitter to make it known who the original trendsetters are.

Sharing a snap of a member of staff in his uniform with "the original" written across the picture in bright orange, Sainsbury's cheekily wrote: "Repping since 1869" alongside a wink emoji and adding the hashtag #SainsBey.

Fans found the entire thing hilarious, with several taking to social media already to reveal that they "can't unsee" the comparison to Bey's new collection, which launched earlier today.

4 The supermarket shared this cheeky tweet

4 The chain's uniform shares the same colour palette as Bey's new line Credit: Getty Images - Getty

4 UK fans have claimed they 'can't unsee' the comparison Credit: Instagram

One tweeted: "I really cannot un-see the Sainsbury's-esque vibe on Beyoncè's latest release and I hate whoever brought the comparison to light."

Another wrote: "I hate that whenever I see Beyonce's new Ivy Park line all i can think about is her working a 12- 5 shift at Sainsbury's".

A third said: "Still in disbelief that Beyonce made a whole range of various Sainsbury's outfits."

When you've got a shift at @sainsburys till 6 and a night out at 7!! 🙃🤨 @Beyonce pic.twitter.com/0TQIYajdKh — Charlotte Tate (@cjtate9) January 17, 2020

Beyoncé dresses like she’s putting in the shifts at @sainsburys these days. pic.twitter.com/FjxtCgbqOj — Jamie (@jmehough) January 17, 2020

I literally can’t get over the fact that Beyoncé’s ivy park line looks like the sainsburys uniform I wish I could unsee it some of the pieces are cute as well 😩 — i cant breathe™✊🏾 (@perrinherrin) January 18, 2020

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Beyonce previously said of her Ivy Park clothing brand: "My goal with Ivy Park is to push the boundaries of athletic wear to support and inspire women who understand that beauty is more than your physical appearance.

"True beauty is in the health of our minds, hearts and bodies.

"I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way."

She has not commented on this line's uncanny resemblance to Sainsbury's.