· The Delphy prediction platform enables individuals to make and trade predictions on future events

· The new brand emphasises on the value propositions and brand identity of the Delphy Brand, and includes a new logo, positioning, and website

· Leading advertising agency Ogilvy, Spain (CMA) developing the branding strategy

Delphy, a predictive markets platform, today announced the company’s rebrand ahead of the launch of the mobile platform later this year. The new brand highlights the humane focused interface, fun identity and overall value propositions of the Delphy brand, and introduces a redesigned logo, positioning, and website. The rebranding is coordinated by leading advertising agency Ogilvy, Spain (CMA).

Delphy tests individuals’ knowledge of political, financial, and sporting events by allowing users to make and invest in predictions. Those who correctly anticipate the outcomes of events are rewarded. By channelling the wisdom of the crowd, Delphy can make accurate, data-driven predictions about future events, and eliminates the need for traditional forecasting methods. Over 200,000 people have pre-registered to use the platform, ahead of the official release.

With new messaging and visuals, Delphy reasserts its position within a growing prediction markets industry. The revamped logo and website imbues Delphy with a distinct, fun identity and humane interface focused platform; while its whitepaper and social media channels have also been overhauled to describe the new appearance and features of Delphy’s mobile platform. Ogilvy’s rebrand to infuse new life into the project, and encourages fresh interest in the platform ahead of its official launch later this year.

Bo Wang, Founder and CEO of Delphy said: “We took this opportunity to rethink our messaging across the board. We’re developing a unique and feature-rich social predictive markets platform, and are proud to be ahead of the curve in a rapidly growing industry; our new brand identity illustrates this exciting vision, and conveys to the public exactly what the platform is all about.”

The rebrand will be developed by advertising agency, Ogilvy, Spain (CMA) who will work closely with Delphy to build a brand identity that reflects the benefits and unique features of the platform. Delphy will formally unveil its new brand at soon, we will announce the date for it shortly.

The Delphy Token (DPY Token) powering the platform is available on the leading global cryptocurrency exchange, OKEX, and can be purchased using Bitcoin or Ethereum.

About Delphy

Delphy is an open-source, decentralized, mobile prediction market platform built on the Ethereum platform. Delphy uses market incentives to allow participants to transparently communicate with each other to discuss and share the outcome of upcoming events whilst effectively predicting the future. Our decentralized platform makes it difficult to manipulate prediction results. Delphy incentivizes its platform users with rewards for correctly predicting future events. Delphy endeavours to eliminate uncertainty in forecasting and predicting outcomes.