After Ronaldinho, two more famous football players will be the athletes to promote ICO projects. Didier Drogba, Ivorian footballing superstar, has become an official ambassador for the cryptocurrency social networking platform, all.me that is digital network with a cryptocurrency wallet and trading platform. All.me is going to distribute its advertising revenue among its users. Didier Drogba called the project «a new generation of social networks» and he is planning to arrange «digital championship» on the platform. Another legendary football star Luís Figo has become the latest athlete to promote Football Stars, a project that tokenizes fantasy sports.

It’s not the first time when famous sports player or celebrity becomes a promoter of ICO project. Besides Ronaldinho, we can name a football player Michael Owen, a boxer Floyd Mayweather, an actor Jamie Foxx, Paris Hilton and others.

It’s a great marketing strategy to use celebrities for product promotion and it does help a lot of startups to attract new clients but it doesn’t guarantee anything. Recently charged the founders of Centra Tech — whose token sale Mayweather and DJ Khaled had promoted on social media — with fraud. Over 32 million USD were raised with the help of these superstars.