FILE PHOTO: The Hugo Boss logo is seen on a store in Metzingen, Germany, June 16, 2017. REUTERS/Michaela Rehle/File Photo

FRANKFURT (Reuters) - German fashion house Hugo Boss BOSSn.DE cut its 2019 earnings forecast again, citing weak demand in the United States and Hong Kong, and reported third quarter results that were below its expectations.

“In North America, the market environment further deteriorated during the third quarter, ... Besides lower local demand, also sales generated with tourists decreased over there,” it said late on Thursday.

“Business in Hong Kong has been substantially negatively affected since the beginning of the political unrest and demonstrations,” it added.

Luxury labels rely on Hong Kong as a magnet for travelers and shoppers across Asia, and several months of pro-democracy protests have forced some retailers to close their doors temporarily.

Hugo Boss now expects 2019 operating earnings before interest and tax (EBIT) to fall to between 330 million euros and 340 million euros, down from 347 million last year.

In August, it had pared its forecast for EBIT growth to the lower end of a high single-digit percentage increase.

In an early release of quarterly results that it described as below expectations, it reported flat group sales on a currency-adjusted basis and EBIT falling to 80 million from 92 million euros in the year-earlier period.

Earlier on Thursday its shares had closed up almost 1% after a strong sales update from Louis Vuitton owner LVMH LVMH.PA which suggested the unrest in Hong Kong may have had less impact than expected.

LVMH said revenues were down roughly 25% in the July to September period in Hong Kong. Analysts had projected industry sales there could potentially have halved.