Clash of Clans sees first year-over-year revenue increase since 2015 Sensor Tower: Supercell's leading game brought in $722m in 2019, in part thanks to new "Gold Pass"

Rebekah Valentine Senior Staff Writer Wednesday 8th January 2020 Share this article Share

Companies in this article Supercell

Supercell's Clash of Clans saw a year-over-year revenue increase in 2019 for the first time since 2015, thanks at least in part to the introduction of a "Gold Pass" reminiscent of Fortnite's "Battle Pass."

According to Sensor Tower, Clash of Clans brought in $727 million in total revenue for 2019, up 27% year-over-year from $527 million in 2018. Prior to that, yearly revenue had been on the decline since its last year-over-year increase in 2015, when Clash of Clans brought in $1.8 billion -- up 9% year-over-year from 2014's $1.6 billion.

Sensor Tower suggests this is due to the introduction of a $4.99 "Gold Pass" of content beginning in April, noting that spending that month went up 73% year-over-year, 58% month-over-month from March, and reached $66.6 million. In the first seven days after the Gold Pass release, spending shot up 145% and reached $3.9 million per day during that period.

Clash of Clans has been out since 2012, and in 2019 accounted for 42% of developer Supercell's total revenue. Total since its launch, it's brought in over $6.4 billion worldwide.