The Indonesian Consumers Foundation (YLKI) has urged the Food and Drug Monitoring Agency (BPOM) to force a snack company to withdraw the online distribution of Bihun Kekinian snack, which it shortens into “Bikini”, for what it says is impropriety.

“YLKI has filed a protest and demands the product be taken out of distribution. BPOM should reprimand the producer and tell them to stop the sale of the products through their online store,” YLKI executive chairman Tulus Abadi said as quoted by Antara news agency on Wednesday.

Tulus added that the foundation had also found that the snack had not yet been registered with the BPOM, even though it carries a halal stamp.

“This snack is inappropriate, especially for kids,” Tulus said, citing the snack packaging, which depicts a woman in a bikini and the words “Squeeze me”. (dmr)