Sony Japan announced a firmware update for the SEL50F18F lens. Better autofocus and $50 price drop at Adorama, BHphoto, Amazon and Focuscamera? Now it’s getting interesting to own this lens!

Sony semiannual deals are back! Check out the very long list of deals at BHphoto page (Click here) and Adorama page (Click here).

Full Frame E-mount lenses:

$25 off on the Sony 21mm f/2.8-22 Ultra Wide Converter Lens at Amazon.

$25 off on the 24-240mm lens at Amazon, Adorama and BHphoto.

$25 off on the Sony 28mm FE lens at Amazon, Adorama, BHphoto.

$50 off on the Sony 50mm FE f/1.8 lens at Adorama, BHphoto, Amazon and Focuscamera.

$100 off on the Zeiss 35mm f/1.4 lens at Amazon, Adorama, BHphoto.

$100 off on the Zeiss 35mm f/2.8 lens at Amazon, Adorama and BHphoto.

$100 off on the Zeiss 55mm f/1.8 lens at Amazon, Adorama and BHphoto.

$100 off on the 70-200mm G lens at Amazon, Adorama and BHphoto.

$100 off on the 90mm macro lens at Amazon, Adorama, BHphoto.

$100 off on the 28-135mm PZ lens at Amazon, Adorama and BHphoto.