Salvation Army Turns “The Dress” Into a Powerful Domestic Violence Ad

Why is it so hard to see black and blue?

The Salvation Army and a South American ad agency win the week by jumping on a viral meme and turning into a powerful PSA about domestic violence.

“The Dress” recently became an online phenomenon – where some viewers saw blue and black while others saw white and gold – and nearly “broke the Internet” (as they say. Hashtags #TheDressisBlue and the #TheDressisBlack trended across Facebook, Twitter, Instagram and more online platforms while magazines and scientific blogs leaped at the opportunity to explain the science behind why no one can agree on the color.

In this advertisement, the ad agency went into rapid response mode and turned this meme into a message about domestic violence: “Why is it so hard to see black and blue? One in 6 women are victims of abuse. #StopAbuseAgainstWomen.”

Let’s help the cause today by retweeting and sharing this image on Facebook.

Here’s the original image below. So – do you see Black and Blue or White or Gold?