The NFL has warned the Seattle Seahawks that they will be issued a 15-yard penalty if Marshawn Lynch grabs his crotch during Sunday's Super Bowl, but the running back may have some incentive to do it anyway.

ESPN's Adam Schefter reports that underwear company MeUndies.com has agreed to match any fines Lynch receives as a result of his touchdown celebration by donating to his charity, Fam 1st Family Foundation.

The company has already agreed to donate $20,000 to Fam 1st Family Foundation for Lynch's most recent fine and will donate an additional $20,000 (up to $100,000) for every touchdown he scores during the Super Bowl, according to Schefter.

"Marshawn is under scrutiny for a pain we've all felt, and we stepped in to help Beast Mode with great fitting, non-riding underwear," MeUndies.com said in a statement. "MeUndies empowers people to express themselves freely in the midst of any situation, and eliminates the need to readjust down there."