Heineken pulled a series of commercials for light beer this week that featured the tagline “sometimes, lighter is better,” after one of the ads was criticized as racist.

The brewer, which became the latest company to face criticism over marketing that appears to support a preference for fair complexions, responded to the controversy on Monday.

“We missed the mark, are taking the feedback to heart and will use this to influence future campaigns,” Heineken U.S. said.

In the ad, a vigilant bartender spots a faraway female patron gazing disappointingly at a wine glass. Quickly, he opens a beer bottle and slides it down the bar.