WE WERE BUILT FOR TIMES LIKE THESE

GROUNDFLOOR was born out of the belief that there is a fundamentally better way to capitalize America. Banks and Wall Street can’t be trusted to do it, but your fellow Americans can. We believe that a critical mass of individual investors can make a difference, keep capital flowing, and therefore keep an important part of our economy moving. Concentrating capital allocation among the few unnecessarily constricts liquidity in times of stress. When lending is financed through millions of individual decisions, we are free.

We believe in freedom. Freedom to participate in an asset class that is otherwise inaccessible to the general public. Freedom to make your own investment choices based on your own criteria. Freedom to manage your own liquidity and risk as you see fit. Freedom to put your earnings towards the priorities that matter most.

Freedom is the foundation of America. Shouldn’t it be the foundation of our financial system too? We think so.

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