Peter Molyneux seemed to have announced his exit from the gaming industry via Twitter, along with his game Godus’ removal from Steam.

https://twitter.com/pmolyneux/status/692816095686848512

https://twitter.com/pmolyneux/status/692816249559093254

https://twitter.com/pmolyneux/status/692817157927899137

Minutes later, the statements were retracted on claims that the developer’s account was hacked.

Ahh my account has been hacked, ( you can tell cos they know how to spell) I am not retiring, not closing godus — peter molyneux (@pmolyneux) January 28, 2016

Molyneux’s career began the same year I was born, in 1982. Since then, he’s gone from industry legend to a rather divisive personality in the industry. He dreams big, makes expansive promises, and unfortunately fails to deliver on the more tantalizing teases more often than not before starting the process once again. And this isn’t the first time we’ve had similar “ragequits” from Molyneux, which is what made this one seem so authentic.

When Breitbart Tech reached out to Molyneux, a response was quickly provided by 22cans PR Manager Colin Gallacher:

Peter’s twitter account was the target of a hack. The tweets posted were not by Peter himself and do not represent the views of Peter. Basically – Peter is not retiring and Godus is not being pulled from the store.

The timing of the fake announcement couldn’t have been more opportune. Bulletproof Bit’s GameBundle.com has just announced “The Forgotten God” promotional bundle, aiming to give Bryan Henderson $10,000 dollars. Henderson won the Curiosity Cube contest, intended to promote the announcement of Molyneux’s indie deity simulator Godus, dub him the “God of Gods” in game, and give him a portion of Godus‘ proceeds. It never happened.

For now, the fake announcement has served another effective purpose: once more, everyone in the industry is looking at Molyneux.

Follow Nate Church @Get2Church on Twitter for the latest news in gaming and technology, and snarky opinions on both.