GOLD Coast Titans chief executive Graham Annesley believes profitability is on the horizon following $10 million worth of sponsorship deals in the past year.

In a sign of how far the club has come, it can be revealed their newest key sponsor, Trip a Deal, played a significant role in keeping rising halfback Kane Elgey at the club.

A marquee player allowance involving the web-based travel company was critical to the Gold Coast junior’s ­re-signing.

Annesley said it showed how businesses were now prepared to go “above and beyond the call of duty” to see the ­Titans succeed.

“Sponsors aren’t required to do that but they all want to see us successful and the guys at Trip a Deal were very, very happy to do what they could to help us try to keep Kane,” ­Annesley said.

It’s a considerable difference to this time last year, when few companies dared to put their logo on the club’s blue-and-gold playing strip.

The struggling Titans had a charity splashed across the jersey’s centre but 12 months later, there is not one space left for purchase on their apparel.

“Twelve months ago it was very, very hard to find partners that wanted to get on board with us,” Annesley said.

“But in 12 months that’s turned around almost completely and we’ve now got ­people coming to us wanting to get involved, which is great.”

In that period, naming rights sponsor Aquis has led an accumulated $10 million drive – committed over varying time frames, primarily one or two years.

Chairwoman Rebecca Frizelle said the figure was evidence of the club’s turnaround in perception across the local community.

“There is no denying that we have experienced challenging times, however during this period, our Full House program resulted in 3500 new members,” she said.

“I think that our sponsorship results further underpin the positive perception of our club.”

The series of deals have put the Titans in perhaps the best financial state in the club’s history, with balancing the books now genuinely a foreseeable prospect.

“I don’t think it will be this year but we’re one of 13 clubs that won’t break even this year,” Annesley told the Bulletin.

“We’ve got a budget that we’re working to and our ­financial position becomes better based on our projections each year.

“By the time we get to 2018 when the new funding deal kicks in from the NRL, we should be a club that doesn’t require any external funding whatsoever and that we’re competitive with other clubs in terms of how much we can spend on trying to put the best possible football team out on the field.”

On top of Aquis and Trip a Deal, the likes of betting agency Ladbrokes have recently come on board to book a spot on the team’s NRL uniform, further proving the club has found renewed appeal in the corporate sector.