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A raunchy online video is looking for people to go organic when it comes to the bedroom.

The ad for US firm Sustain Condoms shows a woman taking home a man she’s met at a party before whipping out the eco-friendly contraceptive, which the firm say are Fairtrade and suitable for vegans.

The vid star tells the camera that her “vagina deserves only the best” before making her move.

The ad ends by telling viewers to “do what’s natural”.

Despite the naughty nature of the ad, which says it’s time for women to “get on top of the situation,” viewers might be surprised to learn that Sustain was founded by a Dad and daughter duo.

Co-founder Jeffrey Hollender and Marketing Director Meika Hollender admit it’s “not exactly your typical family business” and vowed to make a more sustainable condom when they established the business.

Sustain say their condoms are made exclusively from sustainable rubber and free from the dairy by-product casein, making them vegan friendly.

The New York-based firm, which make a variety of condoms, also pledge to promote family planning by donating 10% of their pre-tax profits to US women with no access to reproductive health care.

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