Keith Bruce has gone from the Super Bowl to the Soccer Bowl. The North American Soccer League has hired the veteran sports marketing executive - who was CEO of the San Francisco Bay Area Super Bowl 50 Host Committee - as its "executive transition consultant".

Bruce led a team that organised all aspects of last year's Super Bowl week (apart from the game itself and the half-time show) and he has been appointed by the NASL on a short-term contract to help shape its future.

Despite his recent involvement in football, the 51-year-old is no stranger to soccer.

Bruce was president and CEO of SportsMark Management Group, the executive ticket sales agent in the United States for the 2010 and 2014 World Cups, and he is currently on the advisory board of NASL club the San Francisco Deltas.

And it was on the back of his work with the Deltas that led to Bruce being appointed by the NASL on a short-term basis to help interim commissioner Rishi Sehgal and the owners shape the league's future while the search for a full-time commissioner continues.

He began his role in January, shortly after the exit of former commissioner Bill Peterson, and is due to carry on until the NASL Spring Season begins on the weekend of March 25.