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Fat Noodle is 'confusingly similar' to Chubby Noodle, restaurant says in trademark suit

What’s the difference between a chubby noodle and a fat noodle?

Not much, according to the owners of two Chubby Noodle restaurants in the San Francisco area. They filed a federal lawsuit last week against the owners of a forthcoming competitor, Fat Noodle, contending that the name and logo of the soon-to-be restaurant is “confusingly similar” to their own.

However, the owners of the Fat Noodle tell Inside Scoop they got their idea first, in 2008. They scoff at the claim that their restaurant is free-riding on the Chubby Noodle’s reputation, calling the lawsuit meritless.

“The idea that restaurateurs as recognized as Saison Group would be trading off the “Chubby Noodle” name is not only highly suspect but ridiculous,” they say in a written statement provided to the blog. “Fat Noodle is a completely different concept from Chubby Noodle, and will have very focused, clean, and traditional foods using the highest quality products available. If anything, the owners of Chubby Noodle are trying to use our good name and press to enhance their own.”