Bharti Airtel has collaborated with home-grown Karbonn Mobiles to offer a 4G smartphone at an effective price of Rs 1,399. Dubbed ‘Mera Pehla 4G smartphone’ by the telecom major, the initiative is aimed at providing affordable 4G smartphone to people seeking to move from feature phones to smartphones and experience high-speed internet on the go.

Under the partnership, the Karbonn A40 Indian smartphone, which has a retail price of Rs 3,499, will be offered at an effective price of Rs 1,399. The smartphone comes bundled with a monthly pack of Rs 169 from Airtel, which ...