A new ReportLinker survey shows that almost 60 percent of US respondents have a negative attitude toward the company. When a company like this is bought by another one, it comes with risks for the latter’s image. For more than half respondents (54 percent), their attitude changed negatively toward Bayer.

On Monsanto’s buyout by Bayer, nearly 30 percent of respondents have a negative attitude to this announcement compared to 13 percent who have a more positive attitude.

Even if Americans have a negative opinion of this buyout, they still think it is a necessary evil! A large majority (74 percent) agree that the world needs more productive agriculture to feed an increasing world population. This supports Monsanto-Bayer’s corporate philosophy.

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