Twenty-first-century Britain is a discombobulating place for many. Consider two stories that made the front pages in 48 hours. One said that by 2051, up to one third of the British population will be from a visible ethnic minority. "Melting Pot UK," the Sun called it. It means that "the eight million strong non-white minority groups will more than double in total to 20 million", the paper said. Note the emphasis on non-white. The Sun is less agitated by work-seeking Spaniards or migrating Australians. Citing the report from the thinktank Policy Exchange, it then flagged up one of the repercussions. Politicians will have to pay more attention to minorities.

The other story is linked, although the Sun seemed not to realise it. Wednesday's front page was Halal Secret of Pizza Express. The chain is selling "only halal chicken" it said, "without telling customers".

Why would it do that? Probably, because politicians aren't the only ones having a rethink and because Pizza Express is a commercial entity that wants to make a profit. It has no doubt looked at Britain as it is and will be, has looked at who its customers are, and has decided that halal-approved slaughter is the most cost-effective way of doing business. The last company to be outed by the Sun for amending its practices was Subway, said to have removed pork products from some stores. Most likely, its thought process followed the same path as Pizza Express's. It's not about kowtowing to minorities' tastes at the exclusion of the majority. It is about capitalism; having a good tale to tell the shareholders at the end of the year.

There is a transparency issue for sure. Customers like to know what they are eating. But even then, this isn't the horror the Sun would have us believe. Within hours of publication, the Media Blog had pointed to reports as far back as last September in this newspaper and the Independent citing the pizza chain's use of halal-approved chicken. The chain tweeted about it in 2012 and proclaims it on its website.

The Sun is fiercely pro-business. This is a business decision. Better in this changing Britain to make your products acceptable to those who might buy them, especially if others without specific requirement raise no significant objection. If they do, the policy will change. In the meantime, better to keep costs down by using one method of production rather than several.

There is a subtext to the outrage, for it plays into the narrative of interlopers forcing change upon wider society. Like the Sun's splash on pizzas; that's half-baked too.