Today I am leaving one great company to begin an adventure with another.

I have had the honor of watching Digg innovate and grow over the last two years, and I am unreservedly proud of the things our team has accomplished. This is a company that is changing content discovery for the better, and helping close the gap between the creation and the consumption of the world’s best journalism. We are unashamed of our bias towards quality, and the products we’ve built have helped our readers understand our curious world with depth and intelligence. And as a result, Digg is flourishing in a rapidly changing industry.

So what on Sir-David-Attenborough’s-Planet-Earth could make me leave? Only a truly significant opportunity.

The South China Morning Post is one of the premier media brands in the world, and stands among Asia’s most important news organizations. Its publications continue to build on 113 years of editorial excellence, and each year the SCMP’s incredible staff add to one of the industry’s deepest wells of journalistic accolades. It is also uniquely positioned in Hong Kong to provide deep insight and understanding of Greater China to the world, through exceptional and independent reporting.

I am delighted and honored to be the South China Morning Post’s next Chief Executive Officer, joining a world-class senior team that will transform the SCMP into a leading digital media and news company, while maintaining the paper’s legacy of journalistic integrity and excellence. We are in a contentious media world where shifting consumer behaviors and platforms are redefining how news is reported, distributed, and discovered. It is both a grand challenge and an exceptional opportunity for the SCMP.

In addition to the practical opportunities of this role, my decision to join the SCMP is also deeply personal. I am an Asian-American who has grown up in the West, stuck in the tension of two cultures still learning to communicate with one another. There is a duality of understanding in our current media world; each culture interprets and reports the news through the filter of their own experience. What we need is a new plurality — a global news organization that fights to bridge this communication gap and bring a balanced and nuanced understanding of Greater China to the world. I believe the South China Morning Post is that bridge, and I am excited to be part of defining how my children, who will be global citizens, will learn about China in the future.

I am thankful for Robin Hu, the SCMP’s departing CEO, under whose leadership the company has continued to grow in influence and aspiration. And I am grateful to Joe Tsai and Jack Ma for the opportunity to steward this historic company.

But boy, will I miss Digg. This company and team are worth every decibel of applause and every ounce of admiration that I can muster. Thank you to our incredible leaders (Mike, Anna, Won, Naima, and Dan) for your excellence, humility, patience, and passion. You have been so much more than any CEO could dare ask for. And to the entire Digg family, continue to be curious. Your biggest fan will now be from Hong Kong.

In case you care for such things, the official SCMP announcement is here.