Software bug-fixing company Raygun is preparing for another growth spurt after helping clients such as Microsoft and Apple identify the cause of more than 10 billion software crashes.

Chief executive and co-founder John-Daniel Trask says the Wellington firm needs to scale up its business in the United States to maintain its small lead in the market for tools designed to rid the world of software errors.

After raising $1.4 million from investors last year, the 22-person company is considering a second private capital-raising that could see it roughly double in size.

Natalie Slade Raygun chief executive John-Daniel Trask is preparing for a move to Seattle.

It is also about four weeks away from launching a new service that will tell customers not just when their apps and websites fail on client devices, but also how well they are performing for individual users.

Trask believes the company is capable of generating revenues of at least $100m a year and hopes to relocate to Seattle to open a second United States office, to complement one it opened in San Francisco earlier this year.

"The world is being eaten by software" Trask said, but as the number of software engineers was not increasing at the same pace, the secret to keeping computer systems running smoothly lies in greater automation.

The company was founded as Mindscape in 2007 but renamed Raygun last month after its hit success; a cloud software service that processes anonymous reports from computers when clients' software programs crash.

Despite securing business from the industry's biggest multinationals and growing its revenues 1000 per cent over the past 14 months, there has been no time to sit back and savour success.

"The space we are operating in is getting a lot more competitive and we believe we are in front of that market but by a small amount. Hence the new product which we hope will give us a very distinctive offering," Trask says.

"At the moment we can tell you; 'everything blew up' and here are the details'. What we can start telling you is more qualitative information."

Trask said the biggest challenge had involved working out how to handle the three to five billion pieces of data the new service was expected to generate each day.

Trask said Raygun still had most of the $1.4m it raised from investors last year, and as it bills in US dollars it has benefited from the recent drop in the exchange rate.

But he said trying to stay ahead of the competition "on the smell of an oily rag" would be a pitfall other Kiwi companies have fallen into.

"Then the US counterparts go out and raise a huge bucket of cash, and they don't have to operate as efficiently but they will still win."