The new political party founded by multi-millionaire Lovefilm founder Simon Franks is seeking to fill eight posts in marketing, design and operations as it prepares to launch officially later this year.

The new political party founded by multi-millionaire Lovefilm founder Simon Franks is seeking to fill eight posts in marketing, design and operations as it prepares to launch officially later this year.

The jobs are advertised as working for ‘a UK project’ described as an ‘Exciting campaigning and membership organisation in stealth mode’.

Franks is helping to bankroll United for Change, which claims it will break the mould of British politics by offering ‘an alternative to the divisive and extremist politics we see at Westminster’

The fact it is recruiting confirm the organisation is well-financed and is building some of the infrastructure it will need if it is to challenge existing parties – a daunting task in a first past the post electoral system that makes it all but impossible for small parties to establish a presence in Parliament.

United for Change has also contacted potential supporters who have signed up to learn more about the party to tell them it will ‘offer a vision of a prosperous, united and fair Britain….. where hard work and contribution are championed and where all in society – government, business and individuals – play their part living up to both their rights and their obligations’.

It seems unlikely that this vague and uninspiring call to arms will mobilise millions of disenchanted voters – some of whom might well agree with UFC’s observation that: ‘our political parties are no longer delivering for our country’

The blurb sent to potential members suggests the party will be centrist and technocratic, with a heavy emphasis on evidence-based decision making and a rejection of political dogma.

It is being run by Adam Knight, an Anglo-Canadian former Goldman Sachs banker and ‘angel investor’ who describes himself as a ‘racing driver’. Knight used to work at investment bank Credit Suisse.

At a time when politics is being shaped by populism and a backlash against the ‘global elite’ who were running the world’s largest economies when the financial system came perilously close to collapse, hiring a former Goldman Sachs banker to run a new party is a counter-intuitive move (to put it politely).

Political observers claim Franks is taking his lead from President Macron, who recast French politics by launching En Marche! and convincingly won the French Presidency as well as a majority in the National Assembly. Franks has never run for political office, however.

The few clues currently available about his party’s likely political platform, meanwhile, sound like the musings of a group of people more intent on preserving the status quo than upending it – as might be expected of a millionaire businessman and a former banker.