The majority of users will utilize the free service on a featurephone, so Facebook is requiring that developers adhere to a basic set of rules. Firstly, they must create tools that don't place restrictions on what users can see. Sites are encouraged to be as efficient as possible, so they load quickly and aren't bogged down by voice, video, downloads or large photos. That means providers aren't overloaded by data and they can continue investing in their infrastructure. Zuckerberg hopes that by "more transparent and inclusive," companies like Cleartrip, NewsHunt, NDTV and the Times Group in India will bring their sites back, allowing citizens to browse the best of the web.