Defence Force Recruiting has launched a new outdoor campaign for the Australian Army to promote the role of the army pilot.

Running through June, the ‘Fly Army’ campaign aims to recognise and promote the role of a pilot in the army as opposed to the air force.

Created by GPY&R Melbourne, the executions feature dramatic photography of helicopters in action and animals photoshopped into the helicopters’ kicked up dust.

The campaign was shot by Andreas Smetana who previously shot ads for Sydney Dogs & Cats Home with retouching by Electric Art.

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Grant O’Donnell, Army marketing manager said: “We’re proud to be able to show these awesome flying machines, which are piloted and maintained by some of the finest men and women in Australia.”

In March, Defence Force Recruiting launched an online series called Impossible Airfield with GPY&R Melbourne.

The media for this outdoor campaign is being handled by Universal McCann.

Credits

Client: Defence Force Recruiting

National Marketing Manager: Pat Duffy

Army Marketing Manager: Grant O’Donnell

Army Senior Marketing Officer: Andrew Edmunds

Army Marketing Officer: Melissa Winn

Agency: George Patterson Y&R Melbourne

Executive Creative Director: Ben Coulson

Creative Director: Chris Northam

Art Director: Paul Meates

Copywriter: Evan Roberts

Group Account Director: Julian Bell

Senior Account Director: Ella Ward

Account Manager: Renuka Rajadurai

Agency Producers: Sheridan Bott

Art Buyer: Sam Joy

Photography: Andreas Smetana

Producer: Natalie Loveridge

Retoucher: Electric Art

Media Agency: Universal McCann