Nissan is getting really creative in promoting its electric car. In Sept. 2014, the company created a custom pickup variant of the car, a one-of-a-kind affair.

And this week the company showed off a Leaf with glow-in-the-dark paint.

The car will not be widely available for purchase for now, Engadget claims, so why do it? Nissan says the idea is to showcase how the car is helping an increasing number of people to convert to solar energy at home.

The reasoning is simple: Running costs of an electric car are already quite low, but you do have to charge them, and most consumers do that at home, according to Nissan UK.

And though solar panels usually can't charge your electric vehicle during the night, in many cases households with solar panels can get paid for surplus energy returned to the grid during the day, making the overall electricity costs lower.

While glow-in-the-dark paint is already widely available, Nissan used a special, completely organic type of coating, which includes Strontium Aluminate — a biologically inert, odorless rare-earth compound.

This coat of paint absorbs UV energy during the day, providing between 8-10 hours of glowing in the night. And Nissan says it would last 25 years — if the company ever makes it commercially available.

Ultimately, though, it seems that all we're getting out of this stunt is the (admittedly pretty cool) video, above.