My mission was that I was to make a meme or two a day for a week and to make one fulfill its destiny as a true meme by going viral.

Over the last couple of years, I've steadily been trying to take myself less seriously, be a little less fucking earnest with all my work, have a little more fun with it, and just kind of break myself out of the surrealistic meditative stuff that I had been doing. This seemed like the perfect opportunity to do so. I thought, "Oh that should be easy, I like shitty memes and stuff like that." Little did I know just how much it would twist its way around my head.

This was easily one of the hardest assignments I’ve ever had.

On the first day, I spent four or five hours hanging out on the couch, which seemed like the basis for a lot of this stuff. I started researching what a meme is and what motivates people to make them and what's successful and what’s not. By the end, I realized that I'd defeated the whole purpose of the meme by academically analyzing this thing and trying to force it. The whole assignment really set me up for failure.