Six Steps To An Optimized And Digital Marketing Content Workflow

Digital marketing is becoming one of the best ways to market any company because everyone is online these days, which means marketing must adjust to the user instead of the other way around. To be successful in digital marketing one must use a different, yet integrated approach that involves interaction, consumption and discovery. There are plenty of different options using some of the best digital marketing services India.



Content Planning



When it comes to planning the content there are some things that need to be looked at and kept in mind, including:



Researching the customers and developing profiles for them

Keywords and map topics and buying cycle for the major profiles

Develop a content plan, including networks, social profiles, blog and website

Create off-site content such as guides, reports, byline articles and blog posts by guests

Use paid and organic content



These are extremely important and will help the company have great content.



Audits:



These are when a digital marketing India company will go through everything to ensure that it is all in working order. It includes:



Audit of keywords, including the glossary and difficulty

Digital assets and content

Tech SEO

External based links

Social Media

Competitive



These are important because without checking the various details there might be some mistakes that can cause problems and an audit will catch them.



Recommendations:



These are the things that will have to be looked at after the audit is done and before everything is fully put into action and includes:



Replan the strategy and hypothesis based on the data from the audit

Identifying the top priorities

Create a timeline for the implementation

Identifying external and internal resources



Off and On Page SEO Implementation:



There is plenty to implement when it comes to SEO, such as:



Keyword mapping to the content

Content optimization, such as creation and rewriting

Mechanics of SEO such as internal links, URLs, code, page speed, crawl

Building external links

Social media profile optimization

Digital assets optimization, including PDFs, documents, audio,video and images



Integration into Social Media:



Alignment of social media profile using trigger keywords, themes and messaging

Optimization of the social connections using SlideShare, Instagram, Flickr, YouTube, LinkedIn, Facebook, Twitter and Google+

Optimization of the blog

Development of social media network



Optimization and Performance Measurement:



SEO such as share of the search results, links, traffic keywords, ranking

Social, including mentions of keywords and brand, referred traffic, conversations, sentiment and engagement

Content, including links, shares and page views



All of these are important and should be implemented for every company that is using any SEO based techniques. These will ensure that the brand gets seen and that the customer can interact and learn about what is offered.