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From afar - it is not the message; it is the perception of passion

From:glantz.gina@gmail.com To: jbenenson@bsgco.com, john.podesta@gmail.com Date: 2016-02-19 22:10 Subject: From afar - it is not the message; it is the perception of passion

No need to reply. Just that when I talked to Nicco Mele last week I began to think more about what is happening and then I talked to Nides who said I should write you two. So for what it is worth... I have to believe that the current contrast theme is the right one. The donor/pundit class always points to "message" and new messages never cure anything; they just give the donor/pundit class more to complain about especially with the meme of inauthenticity around HRC. I believe the real issue is the perception of passion - hers and her supporters. And it seems like that will just get worse after Nevada. The Bernie phenomenon comes largely from simplistic appeal of his message and from the size of his crowds. I see your work on undermining the former - all things to all people without consequences message. Nothing you can do about the latter except win some states. On the enthusiasm side, I have a couple of thoughts: First, on her passion - I thought the trip to Flint was brilliant. Getting ahead of him around "caring" can be repeated. I am thinking - though may be unrealistic given the shortness of time - that there must be any number of low income communities with high rates of asthma or other stuff in South Carolina sitting next to fossil fuel plants belching out toxic material or at least unhealthy fumes. Not on the scale of Flint but for sure to be found all across the country. And there is a federal policy <http://www.governing.com/gov-institute/voices/col-racial-equity-poverty-epa-clean-power-plan.html> to tie to it as well as action steps including big story in CA about use of cap and trade $$ put into a healthy air fund (AB 535). I heard Maya Yoshitani from APEN <http://apen4ej.org/> (see below) talk about it -a fantastic story of climate change, federal-state action, poor communities, jobs. Bet you could find instances in every upcoming state if you wanted to create a "theme" appealing to young people (climate change) and people of color (though there must be white communities affected as well) and anyone who could benefit from potential job creation. Whether this theme or some others - you would know better than I - when she gets real about real communities the contrast is stark. Next, though small bore, I think if the campaign is up for it, there could be a series, a drumbeat of actions she asked others to take that is not all about her but about her beliefs, a little bit like the Flint fundraising. Opportunities pop up daily. Here are two: Elizabeth Warren petition about Pfizer inversion. *Stand with me, Americans for Tax Fairness Action Fund and Democracy for America in calling on Congress to pass the Stop Corporate Inversions Act. Let’s stop Pfizer from implementing a tax dodge of historic proportions right now. <http://act.democracyforamerica.com/sign/Pfizer/?t=2&akid=7424.1593646.weotA4>* Naming an airport for Eleanor Roosevelt - I love this one. https://petitions.whitehouse.gov/petition/rename-washington-dulles-airport-eleanor-roosevelt-airport-era-its-time-era-our-nations-capitol The idea is to motivate supporters (and some Bernie supporters) to join in - do something collective (Bernie like) - something for the 750,000 small donors (or however many there are) and activists to feel good about and brag about. Something that starts to feel like real (albeit digital) engagement she is leading/motivating. Finally, on the non-digital side, in '08 I promoted and oversaw the teleconference/interaction with Super Tuesday states. The campaign was broke and discouraged at that point and the idea was much better than the execution which was pretty poor. The point is that figuring out how to connect her supporters from across the country might help with the perception of the enthusiasm of her supporters. I don't believe in the ability to invent game changers. I do believe one will come along. Sanders can't keep shouting and repeating ala Rubio the terms of his candidacy without getting stale at some point or overconfident and mistake prone at another. Thinking of you and willing success, Gina *Miya Yoshitani, Executive Director | miya **[at] apen4ej [dot] org* Miya has an extensive background in community organizing, campaign strategy, leadership development and training, organizational development, and fundraising, and a long history of working in the environmental justice movement. In her twenties she was the executive director of the largest student environmental network in the US, the Student Environmental Action Coalition, SEAC, and worked broadly in international environment and development networks organizing for environmental and economic justice. Miya was a participant in the First National People of Color Environmental Leadership Summit in 1991, and was on the drafting committee of the original Principles of Environmental Justice, a defining document for the environmental justice movement. Miya first joined the APEN staff in the mid-90’s as a youth organizer, and has served as lead organizer, development director and spearheaded APEN’s strategic planning. APEN has been fighting – and winning – environmental justice struggles for the past 18 years and remains one of the most unique organizations in the country explicitly developing the leadership and power of low-income Asian American immigrant and refugee communities. APEN has been a trailblazer in bringing the voices of APA communities to the forefront of environmental health and social justice fights in the Bay Area, winning real policy solutions for the community across a gamut of issues including occupational safety of high-tech workers, affordable housing, transportation and land-use, and challenging multinational corporations to mitigate pollution that is devastating the health and well-being of countless low-income communities of color. -- Gina Glantz (h) 415 435 8551 (m) 202 549 2561 411 Paradise Drive Tiburon, CA 94920