Effective Jan. 1, Lancer Label, Omaha, Neb., will merge with sister company Discount Labels, New Albany, Ind. Once the merger is complete, the company will operate as “Discount Labels,” serving as a one-stop stop for custom labels, promotional products and stamps.

As reported on Discount Labels’ website, both companies have been sharing capabilities for the past year. After reviewing customer feedback and observing the success of this initiative firsthand, the companies decided that a formal partnership under one brand made the most sense. “We have been in a strategic partnership for many months,” Eric Lanz, senior vice president, said in a press release. “Our customers are excited by our enhanced capabilities, streamlined customer service and expanded footprint. We’re going to build on this excitement to bring customers the best of both brands, and a whole lot more.”

According to the release, in addition to combined printing capabilities, Discount Labels will be making investments across the New Albany and Omaha facilities. “We’re making significant investments in our workflow infrastructure to improve speed and quality,” said Andrew Turner, vice president of customer service.

Aimed to improve the overall customer experience, these investments will include a highly advanced phone system, workflow technology upgrades, a new website for easier ordering and more project management resources. “We want to be the easiest and most knowledgeable custom label partner in the business,” Turner continued. “We’re laser-focused on delivering an outstanding experience—every customer, every order, every day. This merger gives us strong winds in our sails. Our newly combined teams are very excited to bring more value and service to our customers than ever before.”

So what does this mean for Lancer Label customers? They can call the customer service team for quotes or orders, as they have done in the past. And, they can visit discountlabels.com to get a quote or place an order for almost any type of custom label project.

For current Discount Labels customers, not much will change. Their Discount Labels account number and website login will remain the same, though their Lancer Label account number will no longer be active after Jan. 1.

“I’ve spoken to several of our customers who already have moved all their business to Discount Labels and are very pleased with how smooth their transition has been,” said Brian Webb, director of national sales. “They are thrilled to have expanded capabilities from one supplier along with more personalized service from a combined customer service team.”

To learn more, customers are encouraged to reference their Transition Toolkit that they received in the mail. Or, they can visit http://www.discountlabels.com/lancerlabel.