NRA spokeswoman warns media, Hollywood and athletes 'time is running out'

National Rifle Association spokeswoman Dana Loesch is (ambiguously) threatening journalists, Hollywood and athletes — with a big hourglass.

In an ad for her new NRA TV show, Loesch calls out “every lying member of the media,” every “Hollywood phony,” “athletes who use their free speech to alter and undermine what our flag represents,” and politicians “who would rather watch America burn than lose one ounce of their power.”

The list goes on, with specific mentions of newspapers and broadcasters. Ominous guitar music plays.

Enter the hourglass.

“Listen up! Your time is running out…The clock starts now," she says, flipping the hourglass on a table, in front of a black background.

What’s her meaning?

The hourglass could be a swipe at Hollywood’s “Time’s Up” movement against sexual harassment. NRA TV tweeted the video on Sunday with the hashtag #Oscars90.

The NRA did not immediately respond to a request for information on the ad.

When media writer Scott Porch asked on Twitter what happens when the clock runs out, Loesch responded, “My program starts.”

“Whew, I (thought) maybe you were gonna shoot somebody!” Porch tweeted.

Last year, another Loesch ad went viral when she said the only way to save the country and freedom is to “fight this violence of lies with the clenched fist of truth.”

That ad was mocked Sunday on a segment about NRA TV during comedian John Oliver’s “Last Week Tonight” show on HBO.

“YES, the clenched fist of truth,” he said. “Which, if you’re looking for it, is just a little past the bent elbow of nonsense and hiding in the overstuffed pocket of needlessly aggressive metaphors.”