The latest in beauty trends, following glitter brows, strobing and matte lips, is ear make-up.

You heard us right! That's make-up for your ear. People are taking time out to apply metallic eyeshadow and paint glitter on their lobes.

And whilst it may sound strange, the results may surprise you.

Space age: Metallic ear make-up is the hot new trend

Modern: Some people are drawing lines on with liquid eyeliner

I'm blue: Others are opting for solid colours on their lobes

The trend seems to have started on the catwalks, with Louis Vuitton's models walking down the runway at the Spring 2016 show sporting solid silver glitter on their ears.

Then Opening Ceremony opted for a similar look, with their models decorated with a more sheer, chunky glitter on the ear.

Anthony Vaccarello opted for his models to go for a darker look, sporting metallic black lobes with a hint of shimmer.

Model looks: The trend started on the runways with Louis Vuitton and Opening Ceremony trying it

Inky: Anthony Vaccarello models walked with metallic black on their ears earlier this year

DIY: Now people are trying out the trend at home and posting to Instagram

Since then, as many trends do, the practice has migrated to Instagram with hip Insta-stars trying out the look.

Some have copied Louis Vuitton with sliver glitter all over the ear, whilst others are doing solid colours on the bottom of the lobe like Anthony Vaccarello.

Going even further, others are opting to use liquid liner to draw on thick black lines in patterns on the ear.

Soft: Looks can be created by gently using eyeshadow

Gold: Or even using a solid glitter pigment

Would you? We suspect the trend may catch on for festival make-up looks

It's a bold look, and whilst it hasn't quite hit the mainstream, it may yet become a great festival make-up look if not one for daily wear.