7 Digital Marketing Trends 2019

Content marketing is still the dominant digital marketing technique.

What this means: Stop focusing on paid search marketing.

2. The top priority for B2C content creators are creating more engaging visual content.

What this means: Companies face many challenges when trying to engage audiences on the merits of quality content.

3. Facebook posts with images still perform better than posts without images.

What this means: Engagement equals likes, shares or comments

4. Tweets with images still get more engagement than tweets without images.

What this means: While Facebook is the dominant B2C social media platform, Twitter is the dominant B2B social media platform for sales reps.

5. Infographics are performing better than other type of content

What this means: Infographics work for several reasons.

6. Visual user-generated content is more engaging than brand produced photos.

What is means: This has become a major challenge for brands using visual content marketing.

7. The Demand for interactive content is increasing.

What this means: People are moving away from static “Web1.0 content pages and towards interactive “Web2.0 and 3.0 content.

Also read another most important digital marketing trends in 2019.

Ephemeral video (such as Facebook and Instagram stories)

Podcasts

Smartphone apps

Live broadcasts

Live chat

SMS

PR and press releases

Offline ads (they’re making a comeback)

Direct mail (it’s also making a comeback)

Offline events

Chatbots and virtual assistants

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