Workplace Equality Is Good for Business

Long before I started work as the CEO of Apple, I became aware of a fundamental truth: People are much more willing to give of themselves when they feel that their selves are being fully recognized and embraced.

At Apple, we try to make sure people understand that they don’t have to check their identity at the door. We’re committed to creating a safe and welcoming workplace for all employees, regardless of their race, gender, nationality or sexual orientation.

As we see it, embracing people’s individuality is a matter of basic human dignity and civil rights. It also turns out to be great for the creativity that drives our business. We’ve found that when people feel valued for who they are, they have the comfort and confidence to do the best work of their lives.

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