Video piracy in Australia has fallen by nearly a quarter since the online streaming giant Netflix began operating in the country, consumer group CHOICE says.

The widespread availability of services that allow movies and television shows to be streamed direct to viewers homes has led many Australians to abandon illegal methods of accessing those programs such as file sharing, according to CHOICE.

The group said its latest research shows the the number of people who pirate film or TV at least monthly in Australia has decreased by a quarter, from 23 per cent in 2014 to 17 per cent.

It said overall rates of piracy have fallen from 33 per cent to 30 percent.

Streaming service Netflix has reduced the number of people turning to piracy to view movies and TV shows

'This proves once again that making content affordable and easily available is the first and most effective tactic to reduce piracy - not a draconian internet filter and notice scheme,' says CHOICE Campaigns Manager, Erin Turner.

'Our research found the number of people using legal subscription and pay-per-view services has jumped from 46 per cent to 59 per cent in the last six months.

'The increase is directly related to the launch of Netflix in Australia and the emergence of a local streaming industry.'

Netflix rolled out its list of new releases this week, which largely consist of old favourites movies and delayed seasons of popular network TV shows.

The 22 catalogue additions include Christopher Nolan's Batman Begins and The Dark Knight, 2000 cult hit American Psycho, and children's favourites Scooby-Doo and Puffin Rock.

One of the new additions is a look at an old rocker, Rolling Stones legendary guitarist Keith Richards in Keith Richards: Under the Influence.

The rollout of new content comes after Australian streaming service Presto released an advertisement slamming the US company, calling it 'all sizzle and no sausage'.

'Some Hollywood actors have a reputation for being demanding,' Watts says in the ad, as she clambers down the stairs from a private plane.

'Thankfully I am not like that. I really do become a drama queen, when an on-demand service from America tries to sell us all sizzle and no sausage.'

Christopher Nolan's Batman Begins is one of the most recognisable titles included in the new releases

A documentary about legendary Rolling Stones guitarist Keith Richards will also be available this month

In a statement released after the advertisement debuted, Presto CEO Shaun James said: 'Our new Demand More campaign, in which Naomi features, shares the great news that unlike other SVOD services, Presto gives Australian viewers access to HBO content and exclusive TV shows.

'Australians really can be more demanding with their Presto on demand service.'

The latest release comes as industry experts say the streaming service had achieved a 'dominance' over the industry, after its customer base surged past one-million in Australia.

Irish animated children cartoon Puffin Rock is also able to be watched on Netflix from September

Brooklyn Nine Nine, a police comedy set in New York, can also be streamed by Netflix customers

Figures released last month revealed Netflix has 1,039,000 in 408,000 households, which is significantly higher than the 97,000 Presto - a video-on-demand service co-owned by Foxtel, has.

Roy Morgan General Manager of Media Tim Martin said Netflix was the market leader in what has become a 'one-sided battle'.

'In the SVOD space, Netflix's dominance is clear,' Mr Martin said.

Scooby-Doo is another show that is now available for customers to stream in Australia

Political thriller House of Cards has been one of the biggest successes for Netflix

WHAT ARE THE NEW RELEASES AVAILABLE ON NETFLIX THIS MONTH? American Psycho — Available September 1 Step Brothers — Available September 1 Brooklyn Nine Nine: Season 1 — Available September 1 Puffin Rock — Available September 1 Cowboys & Aliens — Available September 3 This Is Where I Leave You — Available September 3 Bad Night — Available September 4 6 Years — Available September 8 Longmire: Season 4 — Available September 10 Old School – Available September 14 The Happening — Available September 14 Alexander and the Terrible, Horrible, No Good, Very Bad Day — Available September 14 Cowspiracy: The Sustainability Secret — Available September 15 Keith Richards: Under the Influence — Available September 18 SMOSH: The Movie — Available September 22 Veggietales in the House: Season 1 — Available September 25 Nacho Libre — Available September 30 Batman Begins — Available September 30 The Dark Knight — Available September 30 The X Files: I Want To Believe — Available September 30 Rambo: First Blood — Available September 30 Scooby-Doo — Available September 30 Advertisement

'Up to half of all subscribers to Stan, Quickflix or Presto are also subscribed to Netflix—perhaps bingeing for a month on free content across the options, preparing to make a decision about which, if any, earns their continuing monthly spend.'

Netflix was recently valued at more than $40 billion.

In addition to its massive catalogue of old films and television series', it has achieved great success with original content such as House of Cards, Bojack Horseman and Orange Is the New Black.