LONDON — Remember Benedict Chocobatch, the chocolate Benedict Cumberbatch? That 6 foot statue constructed of 500 melted bars of Belgian chocolate in the Sherlock actor's likeness?

He's been eaten.

The chocolate sculpture, which was carved by a team of eight in a publicity stunt for UKTV, was put on display at the Westfield Stratford shopping centre on Good Friday, with a hidden camera installed to catch any naughty nibblers.

Loads took the bait. Some licked his arms, some kissed his thighs, and others broke off a finger. While they may possibly have been actors, it doesn't make it any less rank.

It seems the lure of a choccy Benedict is too much to resist.