Will Wright's Syntertainment raises $5 million Will Wright is moving forward with Syntertainment, already raising $5 million for his new startup company.

SimCity creator Will Wright has formally moved on to his next venture, co-founding a new startup called Syntertainment. The company is said to be focusing on bringing together entertainment and reality and has already raised $5 million from investors, including ex-EA CEO John Riccitiello, who will serve as a board member.

There are few details on what Syntertainment will entail, aside from this venturing away from Wright's traditional route of game development. He does tell Venture Beat that the company will serve as an "evolution" to Wright's interests. This also falls in line with Wright's earlier statement that his next game would be based in reality.

Wright was previously involved in a couple of other startups, including HiveMind, that haven't quite taken off, due to some legal issues. According to VentureBeat, the company will not use the same ideas as Wright's previous endeavors, but he will bring aboard team members from his last startup, the Stupid Fun Club.

Though Wright isn't ready to reveal what Syntertainment is doing next, he does continue to imply a less traditional path, saying, "The world is changing so fast in these areas. We’ve seen the rise of the app market, indie games. There are still Grand Theft Auto games and things like that around. But the rest of the market is evolving so fast. You now have to have a distribution system to go with your game."