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“For me, it’s telling the story of each and every word, that it’s not just this word that someone’s created, and then is just throwing out there,” he explained.

“It comes from history. That’s the thing with the word ‘queer’ right now. … It was a word that was used as hatred but now it’s been reclaimed, so we need to also understand that … and they need to be used to further education.”

Among the terms already posted are queer, heteronormative, gender identity and ciscentrism; the colourful and student-friendly graphics, created using Apple Keynote, are animated and include short explanations that describe the term’s meaning and context for use.

Recently, while Tong was networking with educators at a conference and pitching his project, he learned the animated graphics could not be found under the hashtag #100DaysofQueer, unless a user tweaked their sensitive-content filter settings.

His Twitter profile @teachertong had also stopped showing up in the results when his username is searched, and he no longer appeared under hashtags he had previously used to connect with public discussions online.