Nothing says “child-appropriate material” quite like gender-bending underage superheroes. At least that’s the theory over at the Hub, the network co-owned by Discovery and Hasbro, which is trotting out its latest soon-to-be-dud, SheZow. That show follows the adventures of a 12-year-old boy named Guy who uses a magic ring to transform himself into a crime-fighting girl. Yes, you read that correctly. When Guy says the magic words – “You go girl!” – he becomes SheZow, wearing a purple skirt and cape, as well as pink gloves and white boots.

The chief executive of the Hub, who may or may not have been high (and leftist) when she greenlit this project, is Margaret Loesch. Loesch commented, “When I first heard about the show, my reaction was ‘Are you out of your minds?’ Then I looked at it and I thought, ‘This is just funny.'”

The target audience for the Hub is children aged two to eleven.

Ben Shapiro is Editor-At-Large of Breitbart News and author of the New York Times bestseller “Bullies: How the Left’s Culture of Fear and Intimidation Silences America” (Threshold Editions, January 8, 2013).