Ivanka Trump shows her new jewelry collection and promotes the opening of The Penthouse Suites at the Trump Taj Mahal October 11, 2007 in Atlantic City, New Jersey.

Ivanka Trump's company apologized Tuesday for promoting a bracelet she wore during a "60 Minutes" interview with her father, President-elect Donald Trump.

Ivanka Trump Fine Jewelry sent an email to journalists highlighting the president's daughter's "favorite bracelet," which was listed at $10,800. After criticism that it sought to profit from the appearance Sunday on the CBS program, Trump's company apologized, saying that it was adjusting protocol after the election.

"This notification was sent by a well-intentioned marketing employee at one of our companies who was following customary protocol, and who, like many of us, is still making adjustments post-election. We are proactively discussing new policies and procedures with all of our partners going forward," a spokeswoman said in a statement.



The Trump family's wide-ranging business interests around the world have fueled concerns about potential conflicts of interest or personal enrichment during Donald Trump's presidency. The president-elect will give control of his companies to his children, but that transfer may not dissolve fears because his three eldest children are also members of his transition team.