Maher wrote that the candidate lost because of the Republican brand. Maher: GOP brand is 'pink slime'

Comedian Bill Maher blogged on Thursday that the Republican Party’s brand has become as foul as “pink slime.”

Maher wrote that Mitt Romney pivoted to the middle after the GOP primaries more so than other politicians have in the past, and he critiqued a Michele Bachmann campaign ad in which the tea party star called herself an “independent voice.”


“Wow. …I’m just saying. When even Michele Bachmann can’t run as a proud Republican, your brand identification has reached ‘pink slime’ territory,” Maher wrote, referring to the processed food additive that created a consumer uproar.

As for Romney, Maher wrote: “Mitt Romney lost because of the Republican brand and Republican policies.”

He added: “Sure, everyone tacks to the middle after the primaries, but Mitt’s performance was different: It was a full-scale repudiation of just about every idea that conservatives hold dear. The positions were changed. The rhetoric was completely different. He was basically Barack Obama, Caucasian Edition.”

The host of HBO’s “Real Time with Bill Maher” added: “There are other reasons, of course, like, Mitt being unlovable to anyone not named Ann Romney, but nothing trumps the idea that 2/3rds of America thinks the other 1/3 is a frightening conglomerate of Bible-thumpers, xenophobes and vaginophobes. (Not a word, but should be.)”