Rihanna’s Fenty Beauty venture has been a major success; praised for its wide range of shades and diverse campaigns, as well as its consistent stock levels. It’s meant that Rih has triumphed ahead of many huge, mainstay and celeb-endorsed cosmetic brands this year.

A fan got in touch with the musician to suggest using transgender models in her next beauty campaign, and she responded: “I’ve had the pleasure of working with many gifted trans women over the years but I don't go around doing trans castings! Just like I don't do straight non trans women castings. I respect all women. Whether they're trans or not is none of my business.”

The ANTI singer, designer, philanthropist and entrepreneur added that other companies hire minorities in “token” gestures sometimes.

“I don’t think it's fair that a trans woman, or man, be used as a convenient marketing tool,” she wrote. "Too often I see companies doing this to trans and black women alike. There’s always just that one spot in the campaign for the token ‘we look mad diverse’ girl/guy! It's sad!"