September 5, 2010 saw The Mercury Phoenix Trust launch ‘Freddie For A Day’, a major annual initiative designed to celebrate Freddie’s life each year on his birthday and to support the on-going work of the Trust. The project encourages fans to dress as Freddie for a day and in doing so raise funds for MPT through sponsorship. No one could have imagined the extraordinary response which resulted, with fans from 24 countries around the world, from Argentina to Ukraine, seizing on the idea to pay their own special tribute to Freddie.

Some sent pictures strutting their stuff at home, singing into a microphone in their bedroom. Others took the plunge and spent the whole day as Freddie, including one US enthusiast who dressed herself as ‘Slightly Mad’ Freddie and then spent her day at the local mall and then at Columbus Zoo in Ohio with a penguin and a gorilla. Another took a TGV trip from France to Switzerland dressed in a harlequin leotard. The stories of extraordinary and fun days spent come in their hundreds, and as a result, Freddie For A Day is now an annual event.