For businesses of any size, attending a trade show can be a great way to network, gain new leads, and boost awareness of your brand. At the same time, trade show attendance can also be costly. There are a few common trade show mistakes you’ll want to avoid to make the most of your attendance!

Not Setting Clear Goals and Outcomes

Long before the weekend of the trade show, it’s important to sit down with your team and determine your ideal goals and outcomes for the show. You should be able to narrow down a few solid, measurable goals and get them in writing to determine your success after the show. Going to a trade show without any clear goals in mind is a recipe for disaster and will likely be a waste of money.

Failing to Use Social Media

Social media is one the best tools to use not only during the trade show, but before and after as well! You can create a lot of buzz and encourage people to stop by your trade show booth by posting about it on social media platforms. Posting live video and daily recaps on social media accounts during the show will keep those who weren’t able to attend the event up-to-date on what’s going on. Remember: if you’re not using social media, your competitors probably are.

Choosing the Wrong Booth Staff

Selecting employees who aren’t good at talking to others or who don’t have a firm grasp on the company’s outcomes and goals is a very common mistake, as is manning your booth with people who are too overbearing or aggressive when it comes to engaging with potential leads.

Not Following Up With Leads

Speaking of leads, remember that a few quality leads are better than dozens of useless ones. Take time to follow up with every lead after the event.

Having a Basic Booth Display

Avoid missing out on leads because of a boring booth display! Our team at Nimlok NYC has the experience and resources to design and build a custom trade show exhibit that suits your company’s needs and budget. Contact us today to find out more about how we can help you achieve your trade show goals.