BRISBANE Lions fans can feel a XXXX coming on after a historic hometown win in the battle of the brewers.

XXXX will link with an AFL club for the first time when they back the Lions in a new five-deal deal to be announced on Wednesday morning.

The Lions are believed to be the only AFL club currently linked with a brewer other than Carlton and United Brewing after landing a deal that ruffled CUB feathers.

The beer war was not of the same magnitude as the vicious Power Brewing-XXXX row during the early days of the Broncos but was tense nonetheless.

XXXX will become the Lions official beer and cider partner in a deal that includes pourage rights at the Gabba and Lions@Springwood social club.

XXXX will also be the Lions official shorts partner in the first two years of the deal.

“It’s great to partner with such an iconic Queensland company,” said Queensland-raised Lions forward Tom Bell.

“XXXX has been around for a long time and so have the Lions and Fitzroy.”

media_camera Tom Bell in front of XXXX brewery. Picture: Jono Searle.

CUB has been linked with the AFL-VFL for 130 years and were, until this year, a protected sponsor which meant clubs could not sign with a rival.

But their latest deal is not as restrictive as previous ones, allowing the Lions to link with XXXX.

“When embarking upon our AFL journey, what better team to lead our charge than a club with a great history and such significant triumphs,’’ said Richard Knight, XXXX marketing manager.

Bell, meanwhile, is still recovering from a late-season knee injury but is hopeful of returning to the main group soon.

“I should hopefully be back into main training in a couple of weeks and roll into pre-season games,’’ Bell said.

“On the proviso everything goes smoothly, I should be right for Round 1.”

The Lions will have their major fan day at Coorparoo on Friday.