I’ve lost count on the number of times Microsoft has redesigned Skype, but it’s happening again. The software maker has been tweaking Skype for years, and last year it introduced a radical design that included a Snapchat-like Highlights feature. Microsoft is now removing the Highlights feature, and simplifying Skype once again. “Calling became harder to execute and Highlights didn’t resonate with a majority of users,” explains Skype director of design Peter Skillman. “We needed to take a step back and simplify!”

Microsoft’s new approach to the Skype design includes refocusing on why people still use the service: calling, video calls, and messaging. Skype mobile apps will be redesigned to remove features that nobody uses and that simply clutter the user interface. On desktop, Microsoft is moving chats, calls, contacts, and notifications to the top left of the window to provide a central place for navigation.

Microsoft is listening to feedback closely

“We looked at how people use Skype apps, performing extensive testing across global markets and building prototypes to test new concepts,” says Skillman. “We are listening to your feedback and are wholly committed to improving the Skype experience based on what you are telling us.” Microsoft’s radical Skype overhaul last year didn’t go down well. Everyone seemed to hate the new Skype, and Microsoft has spent most of the past year tweaking Skype on mobile and desktop to walk back its Snapchat-like changes.

Microsoft even revealed recently that its desktop app would be phased out in favor of a more mobile-like app, but the company had to soon change its mind after a backlash. A number of Skype users still prefer the original desktop app that has served the service well for years, and it’s clear Microsoft will need to work this feedback into whatever other changes it’s planning.

Skype has improved a lot since Microsoft moved the service from peer-to-peer to server-based. That was a rocky period for the service as a whole, with broken notifications, poor reliability, and just a generally frustrating experience. Microsoft now needs to focus on simplifying Skype in an era where there’s far greater competition. WhatsApp, Messenger, FaceTime, WeChat, Line, and Telegram are hugely popular services that millions use to send messages and make calls. It will be difficult for Microsoft to now win back consumer trust when there are now so many reliable alternatives.