This is not your hipster’s father’s PBR. [like]

The fancy new Pabst Blue Ribbon Beer 1844 is coming to China with a fancy price tag: $44 a bottle. While forty-four bones is too much for almost any beer, especially a PBR, it’s not just an overseas repackage. 1844 is a whole new brew that’s spent some time in premium wooden casks. So, barrel aged? Interesting.

From the 1844 ad copy:

It’s not just Scotch that’s put into wooden casks.

There’s also Pabst Blue Ribbon Beer 1844.

Many world-famous spirits

Are matured in precious wooden casks

Scotch whisky, French brandy, Bordeaux wine…

They all spend long days inside wooden casks

• • • •

UPDATE:

A Gawker reader found 1844 brewing notes from the brewmaster’s Modern Brewery Age interview back in March:

“We just produced China’s first real specialty beer, an all-malt, reddish brown strong (15.7 plato) ale, dry hopped with Cascade (38 IBU) and aged in new uncharred American whiskey barrels … It’s being bottled in a nice looking 720-ml brown bottle with an enamel label and it is called Blue Ribbon 1844, a reference to Pabst‘s founding date. It will only be sold in China…”

—Alan Kornhauser

Brewmaster, Pabst China

(ex-Anchor Brewing, August Schell Brewing, and more)

Full interview PDF

Anyone in China wanna trade?

Original story at Danwei. (via The New Yorker)

• • • •

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