Memphis is abuzz with discussion of Memphis Meats and its delicious "clean" (i.e., cultured) meatball, which is real meat, but quite simply, better.The main Memphis weekly paper,, ran a cover story titled “ Meet the New Meat .” And the city's main daily paper,In both cases, the journalists provide readers with good reason for excitement. The company's new way of brewing meat in fermenters has the potential to help feed 9 billion people by 2050, reduce climate change, and save billions of animals’ lives.The end product looks and tastes exactly like meat from a slaughtered animal, but the animal doesn't die, no antibiotics are required, and the process is more environmentally sustainable than conventional animal farming. That's an appeal to meat eaters that isn't being ignored.How long will it take to bring clean meat to dinner tables? The answer is a function of time and money. If some of the bigger venture capital firms start investing, that will accelerate progress.surveyed Memphis meat eaters and found interest in the new meatballs. Explained James Sposto, a local entrepreneur: “Cells are cells, and cultured meat would taste the same as regular meat without the cruelty or environmental impact. Do you have any idea how much methane cows produce? Huge greenhouse gas emitter. And pigs are smart as hell.”Cooper-Young resident David Rupp agreed with Sposto in fewer words: "Fire up the grill," he wrote.That's exactly what Memphis Meats has planned!