While I was rushing into the car again this morning I happened to be forwarded a interesting page on the psychology behind colors. This really spiked my intrest as I always knew that colors induced certain feelings and thoughts, but always wondered about how much influence colors have. I also see how useful it is especially in the graphic design fields, as well as any art in general. Although, I just realized that is probably the reason behind the blue screen of death!

Some of the feelings Colors induce are,

BLACK

Black creates a feeling of power and superiority. It also somewhat implies submission, as well as being able to create a overpowering feeling. Black can also make a character seem darker or even evil.

WHITE

White tends to symbolize purity, innocence, and is a clean color. Because white is such a neutral color it can go with anything and make any other color feel lighter and cleaner.

RED

Red is a very powerful color, it excites people and makes things appear louder and heavier. Because of it’s strength it has a easy time to grab someone’s attention.

PINK

Pink which is a highly romantic color, tends to put people in a trance which relaxes people and saps people energy.

BLUE

Blue is a very popular color, because it acts a a direct oposite to the color red. It is a very tranquil color that makes your body release certain chemicals which calms the body, however too much of the color can be cold, and gloomy. Blue rooms have also been found to make people more productive.

GREEN

Green being a widely popular color, people tend to correlate it with nature. It is the easiest color on the eyes, and is a calming, refreshing color.

YELLOW

Yellow can be used to grab someones attention if used in the right amounts. It has been demonstrated that yellow can be irritating enough to people that they will lose their tempers more easily. However yellow can be used with other colors to help place the viewers concentration where the author wants it.

PURPLE

Purple has been considered synonymous with royalty, riches, and sophistication. This color’s influence on us is probably influenced by the fact that purple is a rare color in nature.

BROWN

Brown is a strong and firm color, which is most likely characterized so, because of how common it is in the world, like with for example dirt and as well as trees.

source: Colors