The Obama campaign begins its paid media pushback against Mediscare attacks from Mitt Romney and Paul Ryan, releasing a new television ad set to run in eight states:



The Obama campaign's new ad links to MedicareFacts.com

Mitt Romney’s attacking the President on … MEDICARE? The nonpartisan AARP says Obamacare ‘cracks down on Medicare fraud, waste and abuse … and strengthens guaranteed benefits. The Ryan Plan? AARP says it would undermine … Medicare and could lead to higher costs for seniors. And experts say his voucher plan could raise future retirees’ costs more than six THOUSAND dollars. Get the facts.

No fear here: The ad uses the word "Obamacare" as a positive. Obama campaign wants the upper hand in the accuracy department: This is a tough ad, but it was clearly written with fact-checker pet peeves in mind. It's claims are well sourced, narrowly crafted, and indisputably accurate. This is just the beginning: Many of the most potent critiques of the Romney-Ryan Medicare plan aren't in this ad. Why? It's just August. You can't win the campaign with just one ad. You don't want to be the San Diego fireworks display of political advertising.

Three thoughts:

What do you think?