3 p.m. Go over today’s shoot ideas again and test lighting and framing. Before I sit in front of the camera, I like to give myself a half-hour to recap what we’re filming so I can be fully prepared. Everything must be perfect.

5 p.m. Naomi arrives. We’re filming a “25 Questions With Naomi” concept, so we want the video to feel more like a “girls’ night in,” doing makeup together. I first met her in Ghana at a 2018 New Year’s Eve party, and being able to have her on my channel is incredible. She’s so down-to-earth and funny that three hours go by and it doesn’t even feel like we’re filming.

Friday

10:30 a.m. Call my contractor and team to discuss my new studio space. I need an efficient layout because my videos require specific lighting, microphones, cameras, furniture, props and more — it’s a big design job. People don’t realize that every video is a full production that takes at least eight hours to create.

12:30 p.m. Write down a bunch of YouTube video ideas based on feedback from my subscribers, brand launches and what I think will be future trends. One that’s growing rapidly is brands focusing on being nontoxic, sustainable and mission-driven. Then, I pick photos for my Instagram feed.

4:30 p.m. Talk with my video editor to discuss changes I need for an upcoming video. I give extremely detailed editing notes and brand requirements, and then we do rounds of revisions. I’m very specific about how I like my videos cut so every minute detail matters, from sound to lighting to pop-up text on the screen. I even specifically have every “um” removed, because that’s one thing that bugs me the most about watching videos.

Saturday

6:20 a.m. When I’m rushing, it takes me 30 to 45 minutes to put on makeup — on a good day. If it’s a more special occasion, I like to set aside two hours. I find it therapeutic. I put on a peach loungewear-inspired pantsuit with a pair of neon heels and a matching bag, take some photos of my final look for my Instagram, then depart for the Teen Vogue Summit.

9:50 a.m. Arrive at the summit to deliver my 30-minute speech. The magazine’s editor in chief, Lindsay Peoples Wagner, and I discuss my journey as a content creator who doesn’t fit into ideal beauty standards. I offer some advice for up-and-coming influencers. A lot of people don’t understand what goes into being a YouTuber. They just see the shiny, pretty outside of what we do. There’s actually strategy involved, you have to be incredibly consistent, and you do have to put some money into it. We make it look simple, and that’s part of the magic. But trust me, if it was easy, everyone would be doing it successfully.