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Supermarket chain Lidl have announced that they are hosting a ‘Wine Tasting in the Dark’ pop-up (the first from a UK retailer) next month at Glasgow's Argyle Street Arches.

Named Lidl Chateaux Noir, the event in the former clubbing mecca will help guests to identify top quality wine in the run up to Christmas – even when immersed in total darkness.

It comes as new research by the supermarket reveals Scots are relying on what the bottle looks like, rather than focusing on what’s inside – with figures showing almost a third (28%) will choose their wine based on the design of the bottle.

What’s more, half (50%) of Scots say they don’t know what makes a wine ‘good quality’.

By offering guests the chance to taste wine in the dark – served by night-vision goggle clad waiters – Lidl believes wine lovers can learn to identify real quality wine, without making the mistake of choosing their wines solely based on bottle design, labels or price.

Visitors to Lidl Chateaux Noir will start in the ‘Discombobulation Chamber’ – a candy cane striped space which throws off their senses with clever tricks of scale.

(Image: Lidl)

Guests will then move through to the ‘Cellar Noir’ where they will be the first to experience a blind wine tasting journey hosted by Lidl's Master of Wine Richard Bampfield, who will guide their palates through eight exquisite glasses of wine.

Once guests have finished their tasting, they will then be guided into the Salle de Noel – a festive wonderland decked out with real Christmas trees, mince pies, and a cheeseboard of snacks.

Richard Bampfield Master of Wine said: “At Lidl Chateaux Noir, we want to encourage visitors to see if they can identify a wine’s quality in a completely new setting – using darkness to dispel common prejudices that come with buying wine.

"This is a unique opportunity to forget everything you thought you knew about wine and come and challenge your senses with us.”

Lidl Chateaux Noir takes place at the Argyle Street Arches, Glasgow on November 23 and 24.

Tickets to the event cost £4 plus an extra 90p booking fee, with all proceeds going to the NSPCC to help keep children in the UK safe.

And you can pick up yours here

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