While I typically use my Google Assistant to play music, control my lights and set timers, it’s easy to dream about what else could be possible—like an Assistant that could help organize my sock drawer or bring me a cold drink while relaxing on the couch. While on its own the Google Assistant isn’t there just yet, with some creative makers and developers, it’s well on its way.

The Google Assistant is available across all kinds of devices—from speakers to phones, TVs and more. Until recently, device makers big and small had to use the same Google Assistant regardless of whether they were making the Assistant work with phones, fridges or lights. Starting today, thanks to a new feature for Actions called Custom Device Actions, device makers can extend the Assistant and add “native” functionality specific to their device. For example, if a washer has a specific color cycle, you could activate that cycle simply by asking the Google Assistant.

To showcase some of the imaginative ways people are using Actions, we’re building a Google Assistant Fun House at SXSW. If you’re in town, you can take our voice controlled sock sorting robot for a spin and test out our couch potato-optimized beer ordering system (yes, we actually built these).