Adobe recently launched Project Aero, a new augmented reality (AR) authoring tool and multi-platform system that will enable creatives to design immersive content that blurs the lines between the physical and digital worlds. “Over the course of our 35+ year history, Adobe has transformed the way people create for print, web and mobile devices, and we see the potential of immersive design to enable new forms of creative expression, customer experiences, and business models that we can’t even imagine today,” Abhay Parasnis, Executive Vice President and Chief Technology Officer, Adobe said in a blog post.

“At Adobe, our mission has always been to push the limits of creativity, and continuously innovate to support exciting new mediums. Apple is building a leading platform for augmented reality, and we are incredibly happy to announce that we are working with them to help designers and developers create these incredible AR experiences,” Mr Parasnis added.

Adobe, in collaboration with Apple and Pixar, will also add usdz support to Adobe Creative Cloud apps and services. Designers will be able to create AR content from popular creative tools such as Photoshop CC and Dimension CC and convert assets into usdz that can be natively consumed in the Apple ecosystem.

“AR content development today also requires a combination of creativity and technical skills. Project Aero will deliver a system for both developers and creatives to build simple AR scenes and experiences leveraging Apple’s ARKit. Designers can easily create immersive content that can then be brought into Xcode for further refinement and development,” Mr Parasnis concluded.