We recently covered the controversy over shark fin soup, so no need to rehash that. However, we were interested in this video staring Yao Ming, arguably the most famous – and popular – Chinese national in the world. In the ad, diners decline to eat shark fin soup after witnessing just how inhumane it is.

Yao, of course, is the dominant center on the NBA’s Houston Rockets. That’s when he’s not nursing the injuries that caused him to miss 77 of 82 games last season. In fact, he’s missed 168 games over the last five seasons. Perhaps he could have used some of the shark fin’s alleged medicinal and virility-enhancing properties. What? Too soon?