This survey is intended to further research what contributes to the success of a print advertisement and should take no longer than 5 minutes to complete.



You will be shown a series of advertisements that are considered the best of 2012 according to Adweek.



Thank you for taking the time to complete this survey.

Question Title Question Title * 1 . Do you find the above ad to be effective? Yes, because of the copy Yes, because of the design No, because of the copy No, because of the design Question Title Question Title * 2 . Do you find this advertisement effective? Yes, because of the copy Yes, because of the design No, because of the copy No, because of the design Question Title Question Title * 3 . Do you find this advertisement effective? Yes, because of the copy Yes, because of the design No, because of the copy No, because of the design Question Title Question Title * 4 . Do you find this advertisement effective? Yes, because of the copy Yes, because of the design No, because of the copy No, because of the design Question Title * 5 . Overall, which of the previous advertisements did you find most effective? Rank (1) as least effective and (4) as most effective. 1 2 3 4 Volkswagen Volkswagen 1 Volkswagen 2 Volkswagen 3 Volkswagen 4 Axe Axe 1 Axe 2 Axe 3 Axe 4 Carlton Carlton 1 Carlton 2 Carlton 3 Carlton 4 Ray-Ban Ray-Ban 1 Ray-Ban 2 Ray-Ban 3 Ray-Ban 4 Question Title * 6 . Overall what element of a printed advertisement do you feel contributes most to its success? Artwork Copy Use of technology (QR codes, augmented reality) Question Title * 7 . What age range do you fall in? 16-19 20-34 35-49 50-70 71+ Question Title * 8 . What is your gender Male Female Other Done