Supermac’s said that it was awaiting an explanation of the matter

A planning consultant hired by the owner of Supermac’s has admitted orchestrating a letter-writing campaign in support of the chain’s planned motorway service plaza in Co Clare.

Howard Williams, of Inis Environmental Consultants, said that the letters he collected were submitted in good faith after it emerged that the names of dozens of people, including a man who died 15 years ago and a government TD were used without their permission. More than 180 near-identical letters were lodged with Clare county council to offer “full support” for the development planned by Pat McDonagh, the founder of the fast-food company.

Mr Williams said that Mr McDonagh had no input into the letters’ preparation or submission and apologised to the businessman for any upset caused.

He said: