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ST. JOHN’S, N.L. — Canopy Growth Corp. will have the first privately run legal weed stores announced in Canada under a landmark deal to supply and produce pot in Newfoundland and Labrador.

The publicly traded company is the largest of its kind in the country with e-commerce operations and grow sites in six other provinces. It’s perhaps best known for its celebrity partnership with American rapper Snoop Dogg under the brand Leafs by Snoop.

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Its $40 million production plant in or near St. John’s will have a retail outlet in addition to three more storefronts in the province.

Canopy CEO Bruce Linton said a custom brand from Newfoundland and Labrador has great potential for sales outside the province. But he was coy when asked if consumers may soon see strains marketed under such labels as: Yes B’y or Best Kind.

“I have some very specific branded names of products that I want to bring out of here which would be really foolish for me to say now because everybody would grab them,” he told a news conference Friday in St. John’s.