Taylor Swift has made her point loud and clear.

The video for new single "Look What You Made Me Do", a retaliation against her critics, has destroyed YouTube records - it's currently sitting at nearly 73 million in the span of 3 days.

It's acquired the biggest debut of any video in YouTube history, clocking 43.2 million views in 24 hours (via Variety), easily superseding the previous record-holder, Psy's "Gentleman", which reached 36 million views in its 24 hours. That broke down to an average of over 30,000 views per minute and 3 million views per hour in the first 24 hours.

The video also beat the "Despacito" remix, featuring Justin Bieber, which reached 22 million views in that time span, and Adele's "Hello", which logged 27 million views.

"Look What You Made Me Do"'s lyric video also clocked the most views in 24 hours for a lyric video, now sitting on nearly 50 million views.