WYOMING, Mich.-Scott Ruth of Wyoming makes websites for a living, but one he recently developed is personal.

His Cancel Grey petition is aimed at trying to keep west Michigan owned Celebration! Cinema from showing the upcoming "Fifty Shades of Grey."

It's the big screen version of the popular book from 2011. Ruth, who is a father and active member of his church said films like this are "impacting our society and (he) felt a little enraged" after seeing the trailer of the film.

Steve Van Wagoner of Celebration Cinema said "It's not our business model to not play a wide release movie and it's not in the best interest of the community to have a wide release censored."

Fifty Shades of Grey is scheduled to open in theaters Feb. 13.