Article content

While most of Canada’s conventional media have endured shrinking audiences and revenues in recent years, segments of the ethnic media have seen significant growth thanks to a constant influx of immigrants from all over the world.

In the Greater Toronto Area alone, there are about 120 ethnic media channels targeting various audiences. The number of Chinese daily newspapers has grown from about five in the 1990s to more than 50 in 2015.

We apologize, but this video has failed to load.

tap here to see other videos from our team. Try refreshing your browser, or Kiff: Disproportionate funding goes to media outlet linked to Falun Gong Back to video

According to Statistics Canada, in 2011, 13 ethnic communities had populations of more than one million, and others had sizeable and growing populations. Demographic projections indicate that by 2031, nearly half (46 per cent) of Canadians aged 15 and older could be foreign-born, or could have at least one foreign-born parent, up from 39 per cent in 2006.

With those numbers, the ethnic media sector in Canada is bound to keep on expanding.

The Canada Media Fund (CMF) helps to support this growth. It was created by the Department of Canadian Heritage back in 2010 with a mandate to foster, promote and finance the production of Canadian content and relevant applications for all audiovisual media platforms. Various CMF programs support productions reflecting Canadian diversity.