SM Entertainment's official online merchandise store SMTOWN &STORE will be launching this April 5!





SMTOWN &STORE will be home to not just SM artists' albums, but also photobooks, official merchandise, as well as lifestyle products for beauty, fashion, and more. Beginning on April 12, SMTOWN &STORE will also be available as a mobile app.

The online store is even expected to reveal exclusive, limited edition merchandise upon launch, in addition to various goods fans can customize upon order. Visit the soon-to-launch website, here!

