Report: Verizon Wireless Might Actually Start Competing on Price Despite the fact that T-Mobile is adding more subscribers per quarter than any of the other big three carriers, Verizon Wireless has continued to refuse to seriously compete on price. The company has consistently proclaimed they don't need to compete on price since they offer a "premium" network. Verizon execs also recently proudly stated they simply have no interest in retaining "price sensitive" customers. But a new report suggests Verizon's attitude may be changing after T-Mobile lured a more notable number of customers away from big red last quarter. A quote: According to the report, Verizon has engaged in a "bake-off" with a variety of promotions in various markets around the country, "perhaps in advance of choosing a more aggressive national promotion."..."It is likely that Verizon is feeling pressured, given its losses of phone subscribers in 1Q15, and is now doing a 'bake-off' to determine which promotion works best in advance of a larger national push," the Wave7 report noted. These rumors are totally unsubstantiated, but there's But a new report suggests Verizon's attitude may be changing after T-Mobile lured a more notable number of customers away from big red last quarter. A new report by Wave7 suggests that Verizon's gearing up to offer a number of new promotions that go a little further than many of the more cosmetic offers made so far:These rumors are totally unsubstantiated, but there's also been the occasional rumbling in our forums that Verizon might return to offering unlimited data -- albeit at a very high price point. Verizon's only going to be able to pretend it doesn't have to compete on price for so long -- especially if Sprint can manage to right the ship under new owner SoftBank.







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Zenit

The system is the solution

Premium Member

join:2012-05-07

Purcellville, VA 5 recommendations Zenit Premium Member Embrace, extend and extinguish This is clearly a trap to try to destroy competition by being "competitive" temporarily and then jacking up the rates after said competition is destroyed.



1. Embrace the lower pricing to give the image of doing what customers demand

2. Extend - Go beyond what the others are offering (Signal)

3. Extinguish - Once you gain back your customers...start the same old business again.



If VZ, who can compete with higher prices due to its coverage starts to adjust to account for market forces it is clear there is change in the industry.



You all really think McAdam/Shammo would ever normally consider lowering prices?