Actor Russell Brand reached out to his more than 10 million Twitter followers on Tuesday (23 June) to raise money for homeless gay, lesbian, bisexual and transgender youth.

Brand tweeted a photo of himself posing in front of a mural of two men kissing with this message: ” @ rustyrockets Unlikely though it may seem, given my outfit – RTing this helps gays. Homeless charity gets a quid. # poweredbypride

The charity is the Hetrick-Martin Institute for LGBTI youth which will receive $1 from @ Equinox for every tweet with the hashtag # PoweredByPride. In the UK, the money goes to Pilion Trust.

Hetrick Martin is the US’s oldest and largest LGBTI youth organization and the home of Harvey Milk High School.