Jon Peddie Research (JPR), the graphics and multimedia industry's research and consulting firm, announced estimated PC graphics add-in-board (AIB) shipments and suppliers' market share for Q3'16. The last two quarters have seen both NVIDIA and AMD release and expand a new AIB line-up, the former launching the GeForce 10 series, powered by "Pascal" GPU's and the latter releasing the Radeon 400 series, powered by "Polaris" GPU's.JPR's AIB Report tracks PC add-in graphics boards (AIBs), which carry discrete graphics chips. AIBs are used in desktop PCs, workstations, servers, and other devices such as scientific instruments. They can be factory installed or sold directly to customers as aftermarket products. In all cases, AIBs represent the higher end of the graphics industry using discrete chips and private high-speed memory, compared to the integrated GPUs in CPUs or SOCs that share slower system memory.The report shows results which are not dissimilar to last years, where the AIB market increased 38.2%, which is which is above the ten-year average of 14.3%.Quarter-to-quarter AIBs shipments increased 38.2%, and 9.2% year-to-year.On a year-to-year basis, we found that total AIB shipments during the quarter rose 9.2%, which is greater than desktop PCs, which fell -17.1%.However, in spite of the overall PC churn, somewhat due to tablets and embedded graphics, the PC gaming momentum continues to build and is the bright spot in the AIB market.The gaming PC (system) market is as vibrant as the stand alone AIB market. All OEMs are investing in Gaming space because demand for Gaming PCs is robust. Intel also validated this on their earnings call, and the recent announcement of a new Enthusiast CPU. However, it won't show in the overall market numbers, because like gaming GPUs, the gaming PCs are dwarfed by the general-purpose machines.The overall GPU shipments (integrated and discrete) is greater than desktop PC shipments due to double-attach-the adding of a second (or third) AIB to a system with integrated processor graphics-and to a lesser extent, dual AIBs in performance desktop machines using either AMD's Crossfire or NVIDIA's SLI technology Improved attach rate. The attach rate of AIBs to desktop PCs has declined from a high of 63% in Q1 2008 to 54% this quarter, an increase of 48.7% from last quarter which was outstanding. Compared to this quarter last year it increased 31.7% which was outstanding.If anyone doubted that the PC was the platform of choice for gaming, this quarter's results will correct that incorrect misconception. The gaming market is lifting the entire PC market and has over whelmed the console market.The report can be purchased here