Alabama Gov. Kay Ivey's first campaign video aims to let voters know that her roots are solidly planted in Alabama's rural Black Belt.

Ivey mentions one particular food to to try help make the point.

"I grew up in a small town in lower Alabama. On weekends my Dad and I would go to the farm, cattle farm, so I learned about mountain oysters before I knew what they were," Ivey says with a smile.

Mountain oysters, of course, don't come on a half-shell. They're bull testicles and have been a familiar, deep-fried dish for some where cattle are raised.

Erin Beasley, executive vice president of the Alabama Cattlemen's Association, said she has seen mountain oysters listed on more menus in the western states than in Alabama, but they are certainly not unheard of here.

The custom of eating them grew as part of the ranchers' practice of trying to make use of as much of the animal as possible.

There's a ready supply because most male calves are castrated, making them steers, to be fed and harvested as high quality beef products for the country, Beasley said.

Ivey's 37-second video shows her hometown Camden, cattle grazing, the governor talking to a family over a meal and students in a classroom.

My Sweet Home Alabama I grew up working the family farm in lower Alabama, where I learned to put in a hard day’s work, to live within my means, to have faith, and to support and improve the lives of my family, neighbors, and community. That’s why I’ve dedicated my life to serving the people of Alabama and why I’m running for governor of Alabama for 2018. Sign up to join my team here >>> http://bit.ly/2y1AhwF Posted by Kay Ivey on Thursday, September 14, 2017

"Growing up in a small town like Camden you just grow up helping one another, and your neighbors mean the world to you," Ivey said.

Ivey, who became governor on April 10 when Robert Bentley resigned, announced last week she's seeking a full term.

Ivey joined a race for the Republican nomination that includes Huntsville Mayor Tommy Battle, Birmingham evangelist Scott Dawson, state corrections officer Stacy George, state Sen. Bill Hightower of Mobile, Birmingham businessman Joshua Jones and Agriculture Commissioner John McMillan.

Former state Supreme Court Chief Justice Sue Bell Cobb is running as a Democrat, and Tuscaloosa Mayor Walt Maddox said he is considering entering the Democratic primary.

The primaries are June 5.

Updated at 3:34 p.m. to add information from Erin Beasley of the Alabama Cattlemen's Association.