The avocado industry is enjoying the new attention the fruit is getting, following accusations young Australians are being priced out of the property market because they spend too much money on brunch.

"I have seen young people order smashed avocado with crumbled feta on five-grain toasted bread at $22 a pop and more," KPMG partner and columnist Bernard Salt wrote in the Weekend Australian.

"I can afford to eat this for lunch because I am middle-aged and have raised my family. But how can young people afford to eat like this?"

It seems the avocado just can't cop a break at the moment.

Earlier this year the fruit was criticised for being too expensive, when prices went up to $4 an avocado.

John Tyas from Avocados Australia said the recent attack on avocados was completely unprovoked, but the industry was loving the attention nonetheless.

"I think it's fabulous, obviously avocados have been caught in the crossfire of this debate but we don't mind because it's good publicity," he said.

Mr Tyas said Salt's comments were indicative of the fact consumers now see avocados as a weekly staple, rather than a luxury item.

"We are seeing people consume them all year round because they tick all the boxes, they're nutritious, delicious and versatile," he said.

"There are restaurants and cafes that are cashing in on the great demand for avocados.

"I think you can have your cake and eat it too, or should I say, have your home deposit and eat avocados too.

"Because if you can't afford to eat out, you can buy avocados cheaply at the greengrocer or supermarket and have it however you want."

Industry tackles supply issues

Mr Tyas said there would be plenty of avocados on the market for the rest of the year, but supply might drop off again at the start of next year.

"It sort of happens in that January, February and March period where supply is lighter but at the moment we have plenty of product flowing through from Australia and New Zealand," he said.

"When you get seasonal hiccups, like rain, you need to stop harvesting and you get a slowdown, but there is still plenty of fruit between now and Christmas to come through the system."

During the past 20 years, Australia's avocado production has increased from 18,000 tonnes a year to nearly 68,500 tonnes in 2015.

The high prices and demand encouraged farmers to plant more trees.

"There are lots of trees in the ground, but about 25 per cent of the trees in the ground are yet to come into their full production so there is big supply coming," Mr Tyas said.

"There are also new trees going in the ground every year, so I think in years to come there won't be any real concerns about a shortage of supply."