Hindu nationalists have boycotted Amazon after the company signed up an Indian actress who spoke up against child rape.

On April 13, Swara Bhasker called justice for Asifa Bano, the 8-year-old girl gang-raped and murdered in northern India earlier this month.

“I am Hindustan. I am ashamed,” the actress held in an Instagram post.

As per local media, the crime was carried out to drive the Bakarwal community — the majority Sunni Muslim tribe Bano belonged to — out of Rassana village in Kathua, state of Jammu and Kashmir.

Because Bano’s alleged rapists and murderers are right-wing Hindus, the case has triggered a clash between Hindu nationalists and the rest of India.

When Hindu nationalists learned that Amazon India was working with Bhasker for a promotional campaign, they started boycotting the company on social media.

While some uninstalled the Amazon app, others took to rate it down.

To their delight, Amazon deleted the tweet featuring Bhaskar’s promo shortly. The company succumbed to the backlash.

#BoycottAmazon…they did it…such a quick response…now its time to show them…we are not the generation they can take our religion nation for granted..nice amazon…apology granted pic.twitter.com/DO60y5RYrm — Shubham yadav (@Shubhamp786) April 22, 2018

Meanwhile, those who remain sane to condemn a thing such as child rape are finding everything unbelievable.

Featured Image via Instagram / reallyswara