Campaigners have launched a bid to stop the sports brand Dunlop from selling "sexist" golf tees.

Jo Sharpen, who works for a service tackling violence against woman and girls, has started an online petition to halt the sale of tees "in the shape of a decapitated naked woman's body".

She claims similar products have a "huge impact" on the abuse of women.

Dunlop's parent company, Sports Direct, was contacted by Newsbeat about the campaign but refused to make a comment.

Speaking to Newsbeat, Ms Sharpen said: "I think that quite a few people will think it is just a harmless bit of fun and we could be spending our time better on other more serious issues.

"These kinds of products trivialise abuse and sexualise and objectify women and create a society where this is all normalised and women are seen as objects.

"Many victims of abuse say that the products are very upsetting and damaging and make them feel that their experiences were not serious and could even prevent people from coming forward and disclosing what has happened to them for fear they will not be taken seriously."

Ms Sharpen's campaign has nearly 3,000 signatures so far.

In addition to being sold directly on the Dunlop website, the tees are also available from other online shops including Amazon.

Calls to Amazon about their plans for the product have yet to be returned.

Earlier this year Sports Direct was criticised for selling a toy set comprising pink cleaning accessories, branded It's Girl's Stuff.

At the time former MP Louise Mensch commented on Twitter, saying: "WOW. Total FAIL @SportsDirectUK = Sexism Direct UK."

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