Photo credit: ShyteChocolate

The Canadian Chocolate brand “Shyte” has seen its liking take off like a rocket now that people in Scotland and Ireland have discovered the brand thanks to a local celebrity who tweeted about the product when he visited Ontario.

For those of you not aware, the word ‘shit’ becomes ‘shyte’ in the local Scottish and Irish dialect.

Shyte, which stands for “seriously helps you to energise” has admitted that it’s viral branding has led to such a boost in sales that it’s products have all been sold out at international locations by now, certainly in the UK.

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Oh My Fuckin God, I am dying. <br>Surely this guy has one Scottish friend who should have told him? <a href="https://t.co/9A9wO8kynF">pic.twitter.com/9A9wO8kynF</a></p>— iRoy, still spreading SHYTE (@Roy_Isserlis) <a href="https://twitter.com/Roy_Isserlis/status/987050171476389888?ref_src=twsrc%5Etfw">April 19, 2018</a></blockquote>

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Local Canadian chocolate entrepreneur Mr Kevin Richard, who is very well aware of the joke, claims that “I actually had to turn the ringer off my phone on Thursday night. My phone was ringing every five minutes with everything from orders to inquiries. I got asked to sponsor a soccer team in Northern Scotland. I’ve had people ask me if this is a real product.”

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Aye, nae doubt aboot that! <a href="https://twitter.com/hashtag/eatshyte?src=hash&ref_src=twsrc%5Etfw">#eatshyte</a> <a href="https://t.co/vEIaXo56yk">https://t.co/vEIaXo56yk</a></p>— John, very stable genius (@jt1anglais) <a href="https://twitter.com/jt1anglais/status/988755536249311232?ref_src=twsrc%5Etfw">April 24, 2018</a></blockquote>

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“It went from “Eat SHYTE” to I’m going to have a show and it’s going to be called a SHYTE show where SHYTE hits the fan. I was doing a show and handing out chocolate and I said, “Here you go, have a SHYTE-eating grin.” Everything was so SHYTE-oriented to the point it was almost obnoxious, but it was also fun.”

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">This probably won’t catch on in Scotland. <a href="https://twitter.com/hashtag/EatShyte?src=hash&ref_src=twsrc%5Etfw">#EatShyte</a> <a href="https://t.co/kUJlnlF5Cw">pic.twitter.com/kUJlnlF5Cw</a></p>— Angry Scotland (@AngryScotland) <a href="https://twitter.com/AngryScotland/status/987089434637225984?ref_src=twsrc%5Etfw">April 19, 2018</a></blockquote>

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Source:

https://inews.co.uk/news/consumer/canada-chocolate-shyte-uk/