The logo of Apple Inc. is among the best-known and best-designed in the world. It has lasted thirty-four years, and we have little reason to think it’ll be replaced any time soon.

It wasn’t designed by Steve Jobs, Steve Wozniak, Paul Rand, or Jonathan Ive. It was designed by an advertising man called Rob Janoff. You’ve likely never seen any other work by Mr. Janoff.

Don’t miss this interview with him, where he comes across as an extremely smart, reasonable, and level-headed guy. I’ll quote my favorite part - favorite because it cuts through a lot of overwrought interpretation and deep-meaning obsession you often see in design, technology, and general media analysis.