[OSEN=김은애 기자] Group BLACKPINK proved their status as the ‘new record generators’, once again. After surpassing 300 million views on their MV for ‘DDU-DU DDU-DU’, the dance practice video also surpassed 100 million views. YG Entertainment’s representative producer YANG HYUN SUK also hinted BLACKPINK’s comeback, raising expectations of fans.

On September 20, YANG HYUN SUK uploaded a congratulatory poster on his social media account with captions, “#BLACKPINK#DDU_DU_DDU_DU #DANCE_PRACTICE_VIDEO #100_MILLION_VIEWS #YOUTUBE #YG”.

He also raised curiosities by adding, “More exciting news to be announced soon”. The fans are speculating that he is referring to BLACKPINK’s comeback.

If BLACKPINK makes comeback as YANG HYUN SUK hinted, the group is expected to reach the peak of their rising popularity. It is not an exaggeration to say that BLACKPINK shook the entire world with the song ‘DDU-DU DDU-DU’.

BLACKPINK’s MV for ‘DDU-DU DDU-DU’, which was the title song from the group’s first ever mini album ‘SQUARE UP’ released on June 15 surpassed 300 million views in 68 days since its release, becoming the fastest MV to surpass 300 million views among videos released by idol groups in K-Pop history. The group also holds the title of having the ‘most number of subscribers’ among K-Pop idol groups, as their official YouTube channel currently has over 10 million subscribers.

Furthermore, the ‘DDU-DU DDU-DU’ dance practice video has 111,500,000 views on YouTube as of September 20. It is exceptional for a dance practice video to have over 100 million accumulated views.

BLACKPINK is known as the ‘view count fairies’ as they reach high numbers of views in every video they release. BLACKPINK’s MV for their debut song ‘BOOMBAYAH’ has 370 million views, while ‘AS IF IT’S YOUR LAST’ released last year surpassed 390 million views. ‘DDU-DU DDU-DU’ released this year reached 360 million views in 3 months, ‘WHISTLE’ is currently at 260 million views, and ‘PLAYING WITH FIRE’ is at 250 million views. The view count of ‘DDU-DU DDU-DU’ is rising at the fastest pace, putting everyone in awe.

Furthermore, the song ‘DDU-DU DDU-DU’ surpassed 1 million users within 24 hours, setting the best record among girl groups after the music chart reformation. After remaining at no. 1 for a long period of time, the song is still ranked high after 4 months since the song was released.

Besides, ‘DDU-DU DDU-DU’ debuted at Billboard’s main charts including the ‘Billboard 200’ as no. 40 and ‘Hot 100’ as no. 55. They set another milestone by debuting on Billboard’s two main charts at once for the first time as a K-Pop girl group.

BLACKPINK has been setting milestones, day by day. While celebrating their achievements, BLACKPINK’s comeback is expected to bring a huge synergy effect along with the group’s current popularity.

Of course, BLACKPINK’s comeback timeline has not yet been announced. However, artists from YG Entertainment have been ‘working hard’ as iKON is about to make their 3rd comeback this year, and members of WINNER are preparing their solo albums after making comeback as a group. BIGBANG SEUNGRI is also active in various fields. People are wondering what good news YANG HYUN SUK will soon announce, and whether BLACKPINK will make another comeback as the fans currently hope for.

2018. 9. 20.