The worship of the algorithm is hardly the only example of the theological reversal of the Enlightenment—for another sign, just look at the surfeit of nonfiction books promising insights into “The Science of…” anything, from laughter to marijuana. But algorithms hold a special station in the new technological temple because computers have become our favorite idols.

In fact, our purported efforts to enlighten ourselves about algorithms’ role in our culture sometimes offer an unexpected view into our zealous devotion to them. The media scholar Lev Manovich had this to say about “The Algorithms of Our Lives”:

Software has become a universal language, the interface to our imagination and the world. What electricity and the combustion engine were to the early 20th century, software is to the early 21st century. I think of it as a layer that permeates contemporary societies.

This is a common account of algorithmic culture, that software is a fundamental, primary structure of contemporary society. And like any well-delivered sermon, it seems convincing at first. Until we think a little harder about the historical references Manovich invokes, such as electricity and the engine, and how selectively those specimens characterize a prior era. Yes, they were important, but is it fair to call them paramount and exceptional?

It turns out that we have a long history of explaining the present via the output of industry. These rationalizations are always grounded in familiarity, and thus they feel convincing. But mostly they are metaphors. Here’s Nicholas Carr’s take on metaphorizing progress in terms of contemporary technology, from the 2008 Atlantic cover story that he expanded into his bestselling book The Shallows:

The process of adapting to new intellectual technologies is reflected in the changing metaphors we use to explain ourselves to ourselves. When the mechanical clock arrived, people began thinking of their brains as operating “like clockwork.” Today, in the age of software, we have come to think of them as operating “like computers.”

Carr’s point is that there’s a gap between the world and the metaphors people use to describe that world. We can see how erroneous or incomplete or just plain metaphorical these metaphors are when we look at them in retrospect.

Take the machine. In his book Images of Organization, Gareth Morgan describes the way businesses are seen in terms of different metaphors, among them the organization as machine, an idea that forms the basis for Taylorism.

We can find similar examples in computing. For Larry Lessig, the accidental homophony between “code” as the text of a computer program and “code” as the text of statutory law becomes the fulcrum on which his argument that code is an instrument of social control balances.