Amazon and Twitter on Monday introduced a feature that lets you add items to your Amazon shopping cart via Twitter.

The program lets you add the items by replying to a tweet that has an Amazon product link and adding the hashtag #AmazonCart. Once you do that (and sync your Twitter and Amazon accounts), the item will show up in your Amazon shopping cart.

See also: A French Economics Book Is Dominating Amazon Right Now

In the video above, Amazon plays up the convenience factor. "No more switching apps, typing passwords or trying to remember items you saw on Twitter," it explains.

Twitter, which is under pressure to monetize its social network activity, has now found a seamless way to enable e-commerce on the platform. Amazon, meanwhile, has a shot at becoming the default retailer for such transactions.