Using attractive trademark seems to be one of the best marketing strategies, especially when it comes to similar smartphone features. Same is the case with the trending full-screen display in recent phones. Whether you call it Samsung Galaxy S8’s Infinite Display, Mi MIX’s Bezel-less, LG G6 Full Vision Display, the truth is that it’s the same thing. Every manufacturer with a full-screen smartphone has a special name. However, Huawei doesn’t seem to have one as there’s no such phone released yet. But not anymore as the upcoming Huawei Mate 10 is rumored to feature a full-screen display. Furthermore, the trademark name is ‘Entire Display’. Pretty catchy isn’t it?

Getting into the details, recently, Yu Chengdong has confirmed that Huawei Mate 10 will highlight a full screen, of course, the company needs to give this technology an attractive name.

According to the EU Intellectual Property Office that Huawei submitted the “EntireView Display” related registration documents in trademark applications, this week. It’s clear that the other word for the term is Full-Screen. Moreover, in accordance with the routine procedures, this trademark will approve earlier this fall.

Huawei Mate 10 – The Rumored Specs, Release Date, and Price

According to the Polish media, Mate 10 will release on October 16 in Munich. The flagship will have two versions:

Mate 10 for 7000 yuan+ ($1041)

Huawei Mate 10 Lite for 3700 yuan+ ($550)

Other rumored specifications include a 6.1-inch display for Mate 10 and 5.8-inch for Mate 10 Lite, both having an aspect ratio of 18: 9, and 2K resolution.

No doubt, the new trademark name will be another breakthrough in Huawei’s industrial design and a tough competitor for Samsung Galaxy S8, Note 8, and iPhone 8. What do you think? Comment!

Source (Translated from Chinese)