Infographic: How Colors Affect Conversions

Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.

Click on the infographic below to view a larger version:

Facts and Stats To Tweet:

92.6% of people say the visual dimension is the #1 influencing factor affecting their purchase decision (over taste, smell, etc.). »tweet« Studies suggest that people make a subconscious judgment about a product within 90 seconds of initial viewing. Up to 90% of that assessment is based on color alone. »tweet« One study found that magazine readers recognize full-color ads 26% more often than black-and-white ads. »tweet« Heinz changed the color of their signature ketchup from red to green and sold over 10 million bottles in the first 7 months, resulting in $23 million in sales. »tweet«

Sources