by Adriano B.

UK based brand CHEF releases visuals from their Spring/Summer 2014 collection entitled REDemption. Based on juxtaposed lifestyles infused to create new subcultures. This season CHEF looks at martial arts, translating traditional eastern costume into modern, western casual wear.

This East vs West juxtaposition is symbolic to the collection; hence the use of the Ying Yang symbol coupled with the their famed Un-United states flag logo. The result is sports tailored, casual pieces featuring sports graphics, patriotic flags and ancient Japanese scriptures.