Fashion retailer H&M said Monday that it will officially open its Cherry Creek store at noon on Sept. 13.

The store, located at 3000 E. 1st Ave. in Denver, is the third Denver-area location for the Swedish retailer who name stands for Hennes & Mauritz. The first was in the Denver Pavillions and last Thursday H&M opened a store at the FlatIron Crossing Mall in Broomfield.

“In the past year, H&M has expanded rapidly in the state of Colorado, specifically in the Denver metropolitan area” says Daniel Kulle, U.S. President for H&M, in a statement. “After the success of the Denver Pavilions store as well as the area’s newest location at FlatIron Crossing, we are thrilled to be opening at the coveted shopping destination, Cherry Creek.”

H&M will provide a free t-shirt with its logo to the first 250 shoppers in line at the Cherry Creek store opening, along with an Access to Fashion Pass.

Aldo Svaldi: 303-954-1410, asvaldi@denverpost.com or twitter.com/aldosvaldi