Liverpool FC scooped the Premium and Hospitality Award at the prestigious Stadium Business Awards in Dublin on Thursday evening.

The club won the award for its Red Thread Team’s customer experience training at Anfield.

The Red Thread Team is central to creating, implementing and delivering an inspiring matchday experience. The training team have shaped a programme for all line managers that are responsible for LFC’s matchday operation with over 2800 staff. As a result of the team development, LFC have been able to create a truly unique fan experience for the thousands of fans who visit Anfield.

At the awards ceremony, the club was shortlisted for seven awards including Venue of the Year, Venue Project Award, Best Fan Experience, Executive of the Year, Unsung Hero Award and the Environmental Award.

Andrew Parkinson, operations director at Liverpool FC, said: “As a football club we pride ourselves in delivering a first-class fan experience for all our fans. We take on board fans’ feedback and are continually striving to ensure our fans enjoy a memorable experience at Anfield.

“The experience fans receive when they visit Anfield is truly unique and leaves a lasting memory about this great club.

“The Red Thread Team deserves recognition for their hard work, commitment, innovation and creativity and most of all for the fan experience achieved and constantly delivered at Anfield.”