Pepsi has apologised for a Swedish Facebook campaign which showed a Christiano Ronaldo voodoo doll being tortured with pins, crushed by a Pepsi can and tied up to a railway ahead of Portugal’s World Cup qualifier game against Sweden.

“We would never want to put the sport or the spirit of competition in a negative light. We regret if people were offended by the posts; they were immediately taken down. We would like to extend our apologies to all concerned,” said a Pepsi spokesperson.

Ronaldo ended up scoring all four of Portugal’s goals during the match, however 21,000 fans spent most of the game complaining on the soft drink brand’s Facebook page.

Since the ill-advised stunt, an anti-Pepsi page has been created, pulling in nearly 60,000 followers, with fans sending in mock-photos showing Ronaldo drinking a can of Coca-Cola.