NFL Commissioner Roger Goodell was blindsided by one of the league’s bigger advertisers after the chairman said he was pulling its ads over lagging ratings and the league’s botching of the National Anthem situation.

Pizza magnet John Schnatter, founder of Papa John, took the league to task during its earning call.

“The NFL has hurt us by not resolving the current debacle to the players’ and owners’ satisfaction,” Schnatter said. “NFL leadership has hurt Papa John’s shareholders.” “Leadership starts at the top, and this is an example of poor leadership,” Schnatter said. “This should have been nipped in the bud a year and a half ago,” Schnatter said on the call.

While Schnatter is not the first advertiser to pull its ads over “negative consumer sentiment” in relation to the NFL’s handling of the “taking a knee” controversy, Papa John has a huge presence with large ad buys using players like Peyton Manning in its campaigns since 2010.

This is just the latest snafu Goodell is facing as middle America — long the core audience for football — turn their back on the league. Ratings are running almost 10% lower this season from last year’s audience. And almost 15% lower than the 2015-2016 ratings.

Goodell needs to huddle with his owners to curtail the problem of dissension and have the league speak with one voice, decisively. He can’t have a situation like Houston Texan owner Bob McNair, saying, “We can’t have the inmates running the prison,” during a meeting.

Bitcoin spiked overnight to soar past the $7,350 mark on a $600 overnight rise.

The cryptocurrency surpassed the Nasdaq level of 6,727, which is just me playing with numbers, since one is an index and bitcoin is cash value.

The move came during the Asian trading hours, which is usually the driver behind large upward moves for bitcoin.