Influencers – Creative Direction

With a film commissioned by MAXON, we were challenged to put the latest release of Cinema 4D through its paces and explore new creative territories. Basically, they asked us to do what we love to do most.

Influencers is about drawing out the intrigue in the everyday and allowing it to humbly influence the world around us. Based on the concept of animism, we set out to breathe life into the familiarity of the world around us and coax out the unexpected, simulating the world not just as we know it, but also as it might be. The wonderful thing about this film is that it was made for everyone – from the die-hard Cinema 4D community to art and design enthusiasts, right through to our families, their friends and their friends' neighbors.