We have an update, check it at the end of the post.

Show Me Some Video, Baby

Viacom reaches more than 700 million fans in 180 countries with our networks like MTV, BET, and Comedy Central. The challenge: Deliver a premium video experience that not only feels clean, fast, and unique, but also scales to meet the very different needs of each of the networks in each of the countries, in different platforms beginning with iOS and Android phones and tablets.

Viacom Media Networks brands

What content we could show might be different for each country. Titles, labels, etc. needed to support multiple languages, and all brand assets had to be configurable based on typography and brand colors. Some features may be adopted by some markets and not by others. We were starting with native mobile apps, but needed to develop a visual language that would enable us to extend into web, AppleTV, Roku, and so on.

Whoa.

Product Definition

In collaboration with developers, product managers, and business/marketing folks in Europe, Latin America, and the United States, the New York design team (you can read more about us here) dug in.