Search Engine Optimization or SEO is a set of techniques that must put into action in order to

improve the standing of a website in the world of search engines. Before discussing further SEO,

it is essential for everyone to know that the algorithms of search engines have about 200 criteria

to consider before deciding what rank a certain website should be on the results page. So when

you optimize your site for natural referencing, you need to work on all these bars around a group

of relevant keywords. Also, take note that all these criteria are on their own, meaning they can be

adjusted separately or how many times you want it before you can expect your desired outcomes.



Purpose of SEO

There are just so many surrounding facts and know-how about SEO, but at the end of the day it

will only boil down to one end goal, and that is to position your site on the first few pages of the

SERP’s with the primary use of a set of keywords. SEO can be divided into two categories; the

on-site and off-site SEO.



On-site SEO is the optimization of your website with the internal factors as your focal points. It

works by optimizing through the content of your site together with its structure and performance,

its various tags, the way your site performs, and other more specific files. While on-site refers to

internal factors, off-site revolves around external factors. These external factors include indirect

activities and practices like net linking and social visibility. Off-site is usually used to improve

your website’s visibility through the help of third-party sources.



The target market for SEO

For whom is SEO for? Have you wondered about that? SEO is for every website owners out

there may it be business owners, entrepreneurs, freelancers, bloggers, etc. The need for SEO has

spread widely almost everywhere you go and companies have been scampering to implement

their own SEO campaign in hopes of coming to the top of SERP’s among their competitors.

However, only a few are actually making use of real SEO strategies. An effective SEO campaign

will save your site from being dead. As much as possible, start your SEO campaign now and

continue to develop it as long as your website is still of use.



The benefits of optimizing your site for SEO

Boost your visibility – If your website is properly optimized for whatever kind of

products or services you are offering and given that you have just the right amount of

search volume, then you can rest assure that your visibility is doing well. Nevertheless,

optimization alone is never enough. You also need to improve your ranking because

surely your competitors will also be doing just that.

Gain traffic – If your website has passed the qualifications of your customers, they are

more likely to stay in your site longer, possibly browse your other pages and even buy

more of your products or services. Getting traffic will help you improve your ranking.

Improved conversion rate – A good SEO strategy also entails to the conversion scheme

of your pages. Your website should be easily recognized for what it is and should be able

to benefit your customers.

Generates revenue and increase your ROI – If your site is well-structured, it looks

attractive, has proved to benefit people, and has good conversion rate, then it will

definitely increase your revenues. The more optimized your website is, the better your

return on investment will be. So, work on it!

The mechanics of search engines mostly put some weight on the relevance and importance of

your website. In hindsight, the behavior of your visitors is the most defining factor that you can

use to your advantage. Build up your online presence and be mindful of the comments and

feedback about your products or services.