As Cadillac introduces the all-new 2015 Escalade body-on-frame SUV, the luxury marque is considering extending the Escalade brand to include a large crossover that would slot in between the full size ‘Slade and the midsize SRX CUV. “I think there’s a lot of equity in Escalade,” Bob Ferguson, senior vice president of global Cadillac, told Automotive News at the NYC reveal of the revamped SUV, “I’d like to explore the notion of other vehicles that would carry that brand name.”

Ferguson said that GM planners “are still looking at” a unibody crossover larger than the SRX to complement the Escalade SUV, which is based on a GM truck platform. There is a segment of consumers that are looking for a large utility vehicle but one that’s more car-like. Of course with similar construction and layouts there’s no reason why an Escalade shouldn’t ride just as smoothly as a 1960s era BOF Cadillac sedan, but perception isn’t always the same as reality, and crossovers are a fast growing market segment. Since GM already makes the large Buick Enclave, GMC Acadia and Chevrolet Traverse CUVs on the unibody “Lambda” platform, it seems likely that the next generation Lambdas will include a Cadillac.