Posted by Showboat Entertainment in Animation on Mar 19th, 2011 | no responses

There are three main reasons why Indian animation studios are so popular all over the world for animation outsourcing. The first reason is the low rates that it costs the western countries, even with the top animation studios in India. The second reason is that in spite of the low rates, the quality of the animation does not drop. The third and the most decisive factor in India’s popularity is the fact that the top animation studios in India hire animators that are fluent in English.

This language advantage is an important one since most North American production houses like to record the dialogues and the sound before the animation. This means that the animators need to sync the animation, the action, and the lip movement with the sounds and dialogues. If the animators have the knowledge of the language, the syncing is better. Also, it is easier for the producers to communicate with the animators because of the common language. This makes the top animation studios in India preferable over the other animation services providing countries that do not know the language.

There are several animation studios in India that are doing a lot of animation for foreign production houses, out of which the most notable is Crest Animation, which had a hugely successful ‘Alpha and Omega’ nominated in the Oscars. There are others like Toonz Animation that are making a mark in 3D animation and also doing a lot of outsourced work for international companies. Another upcoming production house is Showboat entertainment that is doing high quality animation work as well as graphic and illustration services.

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