Do you understand email marketing? If you do not, you do not have to worry just yet.

Business owners should first understand the options available to them in terms of email marketing.

Mass emails are the most popular form of email marketing.

This includes emails which are sent to hundreds, thousands or even millions of recipients at once. The problem with this type of marketing is the potential for having your emails viewed as spam. This is likely to occur if you send your emails to recipients who have no interest in your products or services and have not expressed interest in receiving emails from you.

E-newsletters are also becoming increasingly popular as a form of email marketing.

Hiring a professional graphic artist and a professional writer may seem like an extraneous expense but it is actually quite important.

Correspondence courses offered via email is the final email marketing strategy we will discuss.

However, there are some savvy business owners who are already employing email marketing techniques to create additional business for themselves and to gain an advantage over the competition.The most common options include sending out mass emails with promotional materials, publishing and distributing e-newsletters and offering correspondence courses via email.One of the first decisions you will have to make is whether you wish to make your e-newsletter strictly text or include graphics in the e-newsletter. If you are on a tight budget, it may be worthwhile to only include text to avoid the need to hire a graphic artist. You may be able to incorporate graphics yourself but they won't look nearly as professional as the graphics provided by a professionalYour e-newsletter may be the first impression many potential customers get of you and your work so it is important to make sure everything is of the highest quality.Whether you charge for your email correspondences courses or offer them for free, care should be taken to ensure the information contained in these courses is completely accurate. This is critical because potential customers who receive these email courses will be judging your business based on the quality and accuracy of these email courses.