While Bungie is still trying to figure out if they can strike lightning twice with its upcoming shooter Destiny, the developer is already planting seeds for a strong social community.

Bungie is aiming to make Destiny a living social world, but social activities require open forums in order to work. That is why the studio recently rebuilt its website in order to foster better social interactions within the game.

“We’ve designed new ways for players to follow people and build their own following, and eventually make plans to play the game,” says Destiny’s community manager David Dague. “We looked at other social networking sites like Reddit, where popular content bubbles up to the top. Places like Twitter where you can have selective attention and control the news you receive. Even Facebook where people are sharing photos and jumping into various groups. We have no qualms with looking at what other people are doing well and applying those to our own evil plans for world domination.”

Bungie hopes that this will result in a game that brings gamers together in new ways and leads to a richer world that features a lot of content for players.

“I’m excited that this game takes place in a living social world,” says Dague. “I’m excited that different heroes will be able to blaze their own trail through this rich story. And I’m excited that gamers will be able to have chance encounters with each other in social spaces and see the way that their characters have been customized and ask, ‘Where did you get that?’ This game will have infinite replayability because it’s different when you play it with different people.”

We’ll see if we get tired of playing Destiny after the game comes out later next year.

Get more Destiny with a sample track of the game's music.