Google researchers in Silicon Valley were trying to figure out why so many smartphones were freezing up half a world away. One in three smartphone users in India run out of space on their phones daily.

The answer? Two words. “Good Morning!”

The glitch, Google discovered, was an overabundance of sun-dappled flowers, adorable toddlers, birds and sunsets sent along with a cheery message.

Millions of Indians are getting online for the first time—and they are filling up the internet. Many like nothing better than to begin the day by sending greetings from their phones. Starting before sunrise and reaching a crescendo before 8 a.m., internet newbies post millions of good-morning images to friends, family and strangers.

All that good cheer is driving a 10-fold increase in the number of Google searches for “Good Morning images” over the past five years. Pinterest, the San Francisco visual-search platform, added a new section to display images with quotes. It saw a ninefold increase over the past year in the number of people in India downloading such pictures.