Note: On January 8, 2016 American Express sent out a notice to a large number of Bluebird & Serve cardholders informing them that loading capabilities on their accounts had been terminated. For more information, see: Amex kills Bluebird and Serve for manufactured spend

American Express updated the Bluebird Member Agreement today (July 1, 2014). Previously, each account was limited to $1000 per day of “cash reloads” (these are reloads via Vanilla Reload cards or at via debit cards at Walmart). The new limit is now $2500. The $5000 per month limit is still in place.

The double asterisk on the $2,500 per day limit states: **Up to $1,999.99 per day at Walmart registers.

I think that the big win here is for those who load Bluebird at Walmart and can now make fewer trips. No word yet on whether Amex will make a similar enhancement to the Serve card.

UPDATE: Serve also has this new $2,500 limit. The Serve User Agreement now says:

…no more than US$2,500.00 may be loaded to your Account using a Green Dot MoneyPak or Vanilla Reload in any one day.

Hat Tip: Paul