Border native Rudy Ruiz is the author of "Seven for the Revolution" (Milagros Press), recent winner of four 2014 International Latino Book Awards, including first place for best popular fiction. He is CEO of Interlex, an advocacy marketing agency based in San Antonio. The opinions expressed in this commentary are his.

(CNN) If you don't know who Jorge Ramos is, or respect his role in American media, you're really not fit to be president.

After ejecting Univision anchorman Jorge Ramos from a news conference Tuesday evening, Donald Trump characterized him as a "very emotional person" and claimed not even to know who he was. Later, after symbolically deporting Ramos from the press event, Trump magnanimously allowed him back into the room to bully him from the pulpit.

Talk about three strikes and you're out.

Strike one

Originally, Trump refused to answer Ramos' question about his plans to deport 11 million undocumented immigrants, many of whom are Latinos. Given how outrageous, disruptive and threatening this controversial policy position is, by initially refusing to respond to Ramos, Trump was avoiding answers to pressing questions keeping millions of people up at night.

That is an example of Trump's brazen bullying and fear mongering, personality traits that make him unfit to govern a nation whose ideals include human rights and decency, freedom and the pursuit of happiness. He has no convincing answers because he knows his proposed approach to dealing with undocumented immigrants is unrealistic. And any actual attempt to implement such a mass deportation would result in witch hunts and war zones all over our country, horrific scenes that would play out like surreal flashbacks to regrettable and tragic moments in history. Any time a government has tried to round up millions of people and relocate them against their will, things haven't gone very well.

When Trump allowed Ramos back into the room, he couldn't resist the impulse to aggrandize himself at the expense of others, commenting that he had a bigger heart than Ramos.

Strike two

Trump not only ejected but also dismissed Ramos as if he were little more than an irritating nuisance, an out-of-control hothead, calling him a "very emotional person." As a Latino, the ejection and subsequent characterization stood out to me as racist actions right off the bat.

For starters, Trump's most attention-getting and rabble-rousing diatribe has been delivered at the expense of undocumented Latino immigrants. So who gets thrown out of his news conference? The Latino. How many other Latino journalists were in that room? Do you think the percentage was commensurate with our share of the population? How negatively impactful is it to have one of our leading voices silenced -- and then bullied -- in that room? How damaging is that to the image of all Latinos?

But to add insult to injury, Trump had to put the blame on Ramos by undermining his character. Of course, running high on emotions and being loud, colorful and boisterous are stereotypes of Latino behavior. Thanks, Donald. Just what we all needed. You want to deport 11 million of us Latinos. And now you characterize one of our most visible luminaries as overly emotional, hence an unprofessional hindrance to be removed from your press conference. Characterizing someone as "emotional" is to undermine their credibility as "rational," which is at the core of a journalist's reputation and integrity.

Of course, Jorge Ramos is passionate about what he does. But he is first and foremost an award-winning reporter, top-rated anchorman and best-selling author. And he channels his passions through a highly professional lens. His question was indeed a rational one and aimed at getting to the truth behind Trump's vitriolic war against undocumented Latino immigrants.

By silencing Ramos' voice and then using a racial stereotype to dismiss the importance of his presence at the event, Trump sank even lower in his ongoing battle against all Latinos and all Americans who wish to live in a society devoted to ending racial and ethnic inequalities, disparities and discrimination. His actions and comments are an insult to us all. And the fact that he let Ramos back into the room only to talk down to him from the stage and drown him out with his bluster only emphasized the dynamic of the rich, white demagogue controlling the environment and setting the rules for the disenfranchised, marginalized minority. So much for the post-Obama, post-racial world.

Strike three

In his own defense, Trump claimed he did not know who Jorge Ramos was. That's just a huge lie.

Ramos is not only the most visible anchorman of the top Hispanic news network nationwide, but he is also a frequent guest on English-language news shows and even a moderator and panel member in past presidential debates. He is like the Hispanic Walter Cronkite or Edward R. Murrow.

On top of that, Trump himself condescendingly instructed Ramos to "go back to Univision," the network he happens to be suing for $500 million over the Miss Universe flap . Ramos has been pressing Trump for an elusive interview for weeks. It's downright unbelievable that Trump did not know who Ramos was.

Photos: Donald Trump's rise President-elect Donald Trump has been in the spotlight for years. From developing real estate and producing and starring in TV shows, he became a celebrity long before winning the White House. Hide Caption 1 of 37 Photos: Donald Trump's rise Trump at age 4. He was born in 1946 to Fred and Mary Trump in New York City. His father was a real estate developer. Hide Caption 2 of 37 Photos: Donald Trump's rise Trump, left, in a family photo. He was the second-youngest of five children. Hide Caption 3 of 37 Photos: Donald Trump's rise Trump, center, stands at attention during his senior year at the New York Military Academy in 1964. Hide Caption 4 of 37 Photos: Donald Trump's rise Trump, center, wears a baseball uniform at the New York Military Academy in 1964. After he graduated from the boarding school, he went to college. He started at Fordham University before transferring and later graduating from the Wharton School, the University of Pennsylvania's business school. Hide Caption 5 of 37 Photos: Donald Trump's rise Trump stands with Alfred Eisenpreis, New York's economic development administrator, in 1976 while they look at a sketch of a new 1,400-room renovation project of the Commodore Hotel. After graduating college in 1968, Trump worked with his father on developments in Queens and Brooklyn before purchasing or building multiple properties in New York and Atlantic City, New Jersey. Those properties included Trump Tower in New York and Trump Plaza and multiple casinos in Atlantic City. Hide Caption 6 of 37 Photos: Donald Trump's rise Trump attends an event to mark the start of construction of the New York Convention Center in 1979. Hide Caption 7 of 37 Photos: Donald Trump's rise Trump wears a hard hat at the Trump Tower construction site in New York in 1980. Hide Caption 8 of 37 Photos: Donald Trump's rise Trump was married to Ivana Zelnicek Trump from 1977 to 1990, when they divorced. They had three children together: Donald Jr., Ivanka and Eric. Hide Caption 9 of 37 Photos: Donald Trump's rise The Trump family, circa 1986. Hide Caption 10 of 37 Photos: Donald Trump's rise Trump uses his personal helicopter to get around New York in 1987. Hide Caption 11 of 37 Photos: Donald Trump's rise Trump stands in the atrium of the Trump Tower. Hide Caption 12 of 37 Photos: Donald Trump's rise Trump attends the opening of his new Atlantic City casino, the Taj Mahal, in 1989. Hide Caption 13 of 37 Photos: Donald Trump's rise Trump signs his second book, "Trump: Surviving at the Top," in 1990. Trump has published at least 16 other books, including "The Art of the Deal" and "The America We Deserve." Hide Caption 14 of 37 Photos: Donald Trump's rise Trump and singer Michael Jackson pose for a photo before traveling to visit Ryan White, a young child with AIDS, in 1990. Hide Caption 15 of 37 Photos: Donald Trump's rise Trump dips his second wife, Marla Maples, after the couple married in a private ceremony in New York in December 1993. The couple divorced in 1999 and had one daughter together, Tiffany. Hide Caption 16 of 37 Photos: Donald Trump's rise Trump putts a golf ball in his New York office in 1998. Hide Caption 17 of 37 Photos: Donald Trump's rise An advertisement for the television show "The Apprentice" hangs at Trump Tower in 2004. The show launched in January of that year. In January 2008, the show returned as "Celebrity Apprentice." Hide Caption 18 of 37 Photos: Donald Trump's rise A 12-inch talking Trump doll is on display at a toy store in New York in September 2004. Hide Caption 19 of 37 Photos: Donald Trump's rise Trump attends a news conference in 2005 that announced the establishment of Trump University. From 2005 until it closed in 2010, Trump University had about 10,000 people sign up for a program that promised success in real estate. Three separate lawsuits -- two class-action suits filed in California and one filed by New York's attorney general -- argued that the program was mired in fraud and deception. Trump's camp rejected the suits' claims as "baseless." And Trump has charged that the New York case against him is politically motivated. Hide Caption 20 of 37 Photos: Donald Trump's rise Trump attends the U.S. Open tennis tournament with his third wife, Melania Knauss-Trump, and their son, Barron, in 2006. Trump and Knauss married in 2005. Hide Caption 21 of 37 Photos: Donald Trump's rise Trump wrestles with "Stone Cold" Steve Austin at WrestleMania in 2007. Trump has close ties with the WWE and its CEO, Vince McMahon. Hide Caption 22 of 37 Photos: Donald Trump's rise For "The Apprentice," Trump was honored with a star on the Hollywood Walk of Fame in January 2007. Hide Caption 23 of 37 Photos: Donald Trump's rise Trump appears on the set of "The Celebrity Apprentice" with two of his children -- Donald Jr. and Ivanka -- in 2009. Hide Caption 24 of 37 Photos: Donald Trump's rise Trump poses with Miss Universe contestants in 2011. Trump had been executive producer of the Miss Universe, Miss USA and Miss Teen USA pageants since 1996. Hide Caption 25 of 37 Photos: Donald Trump's rise In 2012, Trump announces his endorsement of Republican presidential candidate Mitt Romney. Hide Caption 26 of 37 Photos: Donald Trump's rise Trump speaks in Sarasota, Florida, after accepting the Statesman of the Year Award at the Sarasota GOP dinner in August 2012. It was shortly before the Republican National Convention in nearby Tampa. Hide Caption 27 of 37 Photos: Donald Trump's rise Trump appears on stage with singer Nick Jonas and television personality Giuliana Rancic during the 2013 Miss USA pageant. Hide Caption 28 of 37 Photos: Donald Trump's rise In June 2015, during a speech from Trump Tower, Trump announced that he was running for President. He said he would give up "The Apprentice" to run. Hide Caption 29 of 37 Photos: Donald Trump's rise Trump -- flanked by U.S. Sens. Marco Rubio, left, and Ted Cruz -- speaks during a CNN debate in Miami on March 10. Trump dominated the GOP primaries and emerged as the presumptive nominee in May. Hide Caption 30 of 37 Photos: Donald Trump's rise The Trump family poses for a photo in New York in April. Hide Caption 31 of 37 Photos: Donald Trump's rise Trump speaks during a campaign event in Evansville, Indiana, on April 28. After Trump won the Indiana primary, his last two competitors dropped out of the GOP race. Hide Caption 32 of 37 Photos: Donald Trump's rise Trump delivers a speech at the Republican National Convention in July, accepting the party's nomination for President. "I have had a truly great life in business," he said. "But now, my sole and exclusive mission is to go to work for our country -- to go to work for you. It's time to deliver a victory for the American people." Hide Caption 33 of 37 Photos: Donald Trump's rise Trump faces Democratic nominee Hillary Clinton in the first presidential debate, which took place in Hempstead, New York, in September. Hide Caption 34 of 37 Photos: Donald Trump's rise Trump apologizes in a video, posted to his Twitter account in October, for vulgar and sexually aggressive remarks he made a decade ago regarding women. "I said it, I was wrong and I apologize," Trump said, referring to lewd comments he made during a previously unaired taping of "Access Hollywood." Multiple Republican leaders rescinded their endorsements of Trump after the footage was released. Hide Caption 35 of 37 Photos: Donald Trump's rise Trump walks on stage with his family after he was declared the election winner on November 9. "Ours was not a campaign, but rather, an incredible and great movement," he told his supporters in New York. Hide Caption 36 of 37 Photos: Donald Trump's rise Trump is joined by his family as he is sworn in as President on January 20. Hide Caption 37 of 37

A president must be a leader for all us, regardless of race, ethnicity or religion. How in the world could a President Trump be inclusive of Hispanics when he wants to get rid of a big chunk of our population and doesn't even recognize or -- more importantly -- respect the face of one of our most trusted and respected journalists?

For me, Trump's been "out" since the moment he jumped into the race. Pundits keep waiting for him to convince everyone finally just how unfit he is to lead. Trump's latest antics expose who he really is: a bullying bigot. Ramos should not have been ejected from that event. But Trump should be thrown out of the presidential race. Hopefully the Republican Party will find a way to do just that.