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Ten more companies have joined the Color of Change boycott against Glenn Beck’s Fox News program. The additions to the list include Applebee’s, DirecTV, Travelers Insurance, Kraft, and Vonage. This now brings the total number of advertisers who have dropped Beck to 46 since he called President Obama a racist.

James Rucker, Executive Director of ColorOfChange.org, said, “All 46 companies that have distanced themselves from Glenn Beck should be applauded for their stance. We are still reaching out to companies whose ads we see during Beck’s nightly program,” Rucker continued. “Based on the fact that many of the recent ads on Beck’s program are for gold coins and News Corp properties, it looks like Fox News Channel is struggling to place advertisements on Beck’s show.”

A quick look at the recent advertisers on Beck’s show illustrates Mr. Rucker’s point. According to Media Matters, here is the list of advertisers on Beck’s show for August 27, National Republican Trust PAC — GOPTrust.com, EasyWater ,Rosland Capital, 1-800-PetMeds, Bank of America, Wall Street Journal, Lear Capital, Liberty Medical, Our Country Deserves Better PAC — TeaPartyExpress.org, Pulaski & Middleman, Merit Financial, The Dannon Company, Inc. (Activia), Goldline International Inc., Sandals, Ad Council, Fox Fantasy Football, Binder & Binder.

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Beck and FNC have gone from garnering ad revenue from the Fortune 500 to advertising that involves tea baggers and fantasy football. Judging by the above list and the push back that the network is allowing Beck and O’Reilly to do, this boycott is starting to hurt. The network still has no clue how to combat this.

What FNC and Glenn Beck should have done is very simple. They should have apologized. It didn’t even have to be a full apology. Beck could have claimed that his words have been misinterpreted. If he would have done this, advertisers would not have gotten nervous, and the boycott would not have been effective.

Beck started this whole thing with his idiotic statement about Obama being a racist, and he had the power to end it, but instead he chose to stand by his statements, and now he and Fox News are paying the price. The network tried to ignore the boycott. They tried to send Beck on vacation, but nothing has worked. With their advertisers fleeing, Beck and FNC are left with nothing but clueless bluster.