Lincoln wants you to keep your hands on the wheel and your eyes on the road and is introducing a fancy head-up display for the Continental. The Motor Company claims it will be the biggest and brightest display size in its class.

Lincoln says it's the first to use Digital Light Projection (DLP) technology, the same tech employed at your local cinema. We are excited to give it a look when it rolls out next month.

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Digital displays that are projected on the windshield of your vehicle have been around for many years, but they have experienced a recent Renaissance among a number of manufacturers.

Some simply project your speed before you in the lower windshield that hovers slightly above the hood. Others can tell you the local speed limits and warn you of other vehicles approaching you from behind in your blind spots.

Lincoln's system is centered on the windshield above the steering wheel and is customizable to allow the driver to select the information they want to see in the head-up display.

Thanks to its DLP tech, the display is visible in more ambient lighting conditions even while the driver is wearing polarized sunglasses Lincoln claims.

"We'll be using a DLP chip from Texas Instruments, while many other automakers use a different technology that doesn't get quite as bright," said Anthony King, Lincoln product design engineer in a statement, adding, "That's what sets us apart."

Everything in the display can be controlled by the steering wheel in order to achieve the perfect viewing position. Drivers can choose to see every available component, choose what they want, or here's the best part — turn the damn thing off completely.

Only the phone and navigation system information automatically will appear in the display when in use. Outside temperature, lane-keeping system, adaptive cruise control, fuel level, and the time can be turned on or off.

Sounds good to us, but we'd like to know when we can get our baseball scores and stock market reports on it too.