Remember how exciting it was? Amazon’s announced a temporary price reduction on a handful of special ebooks at least twice this summer — and now they’re going to do it every single day!

In July, Amazon announced “The Big Deal” — over 900 ebooks with prices between 99 cents and $3.99. And in June, they’d announced “Sunshine Deals” — 600 titles priced between 99 cents and $2.99. But today, Amazon announced that special prices have become an everyday thing at Amazon. “Each day, we’re unveiling one Kindle book at a specially discounted price!”

“Check back daily to see what’s next!”

The deals will appear on a special web page at amazon.com/kindledailydeal. Amazon will also post an announcement about the special deals each day on the Kindle’s Twitter feed, and you’ll also see them mentioned often on the blog of Amazon’s Kindle editors, Kindle Daily Post, as well as on the Kindle’s page on Facebook. The deals “go live at approximately 12:00 a.m. Pacific time,” according to Amazon, and they’ll run for exactly 24 hours. The deals just started today, but they’ve already been creating some excitement.

Within one hour, nearly 300 people on Facebook had already clicked the “Like” icon for Amazon’s announcement of the daily deals on the Kindle’s Facebook page. “Can’t wait to take advantage of some of these deals…” wrote one new Kindle owner in a comment below the announcement. “so happy you’re doing this!” added a student in Massachusetts. And another commenter was so enthusiastic, their biggest question was what took Amazon so long?

“About darned time!” they wrote. “Amazon does Daily Deals for every other department. One for Kindle books seemed like a no-brainer.”

I thought it was sweet that Amazon launched the program with an ebook for young readers — The Miraculous Journey of Edward Tulane. It’s by author Kate Dicamillo, who had already won a Newbery award for Because of Winn-Dixie, her story about a scruffy dog who touched the lives of a family in Florida. Six years later, she wrote this similarly inspirational novel about a porcelain rabbit, floating away from its original owner when it’s lost over the side of a boat. “Along the way, Edward learns to love the people he encounters,” writes the School Library Journal. “He also learns that family members can be cruel to one another; that hobos have family that they love dearly and don’t want to forget; that no matter how much you love someone, she may still die; and that no matter what happens in life, never give up on love.”

“I will not be downloading this book as I don’t want to soak my Kindle with my tears!” one reader posted on the Kindle’s Facebook page. But most of the other comments were very enthusiastic.

“One of my favorite books ever!”

“If you have kids get this book!”

“My son read this book in first grade and adored it.”



And one schoolteacher even left a comment which I thought was very compelling. “I have been teaching for 13 years and every year the kids just love this book. I love the lesson of the book, all the characters and her writing style. BUY it and give it her a try.” But if you’re not interested in The Miraculous Journey of Edward Tulane, don’t worry.

Because Amazon will have another ebook on sale tomorrow!