Naturally, the studio is using this as an opportunity to hype up its roadmap, including limited-edition Valentine's Day goodies and the official start of its first season (and the paid Battle Pass) in March. You may have something to look forward to once the initial rush is over, especially if hints of solo and duo modes prove accurate.

The company didn't outline just why it thought Apex was doing so well, but it has a number of advantages in its favor. It's building on the Titanfall series' generally well-received combat mechanics, complete with input from expert players. Its marketing no doubt helped, as the combination of a surprise launch and support from top streamers (such as Shroud and Dr DisRespect) made sure that everyone could see how well the game played. And of course, it's a true free-to-play game where you only need to spend money if you want characters and items quickly. Respawn's challenges now are to keep that momentum going and fend off the inevitable responses by its competitors.