Over the next few weeks, we will be posting insights about talents and communities and the way they use social media. For Part 1 of our multiple part series, we are taking a look at makeup artists.

Makeup artists love to play with makeup and empower people with the possibilities that the art form provides. Modern makeup artists use social media as just another brush they can paint with, connecting and sharing as well as getting their name out there.

Different social media platforms allow different types of expression and connection to others. Here are a few ways makeup artists reach out and share.

YouTube



This seems to be the best platform for artists to use to show their personality and give step-by-step video tutorials for fun makeup looks.

One of the most notable makeup artist YouTube personalities is Promise Phan (dope2111)

Her tutorial videos usually center around making herself up to look like a specific celebrity or recreating an iconic look. She claims to be a self-taught artist, and her channel has over 3 million subscribers with her videos on average gaining well over a million views each.







Facebook

Facebook can be used as a way for more popular makeup artists to connect with followers and for all levels of artists to share photos of their latest masterpieces.

Manny Mua is an up and coming male makeup artist who uses Facebook to interact with followers and fans while also driving traffic to his YouTube videos. His fun personality shows through in everything he does.

Twitter

Twitter is a great way for makeup artists to share their personalities through snippets of their thoughts and daily activities. They can also answer questions and get ideas for new looks to try.

Michelle Phan is a makeup artist who was so successful on YouTube a while back that she now has her own beauty line, and she has expanded into many other forms of artistic and diy expression. She uses twitter to share about upcoming exciting things in her life and respond to followers who ask questions about makeup. She is well known for giving great reviews and advice about the best makeup for every type of person.





Pinterest

While videos on YouTube may be a great way to show a whole tutorial from start to finish, Pinterest and its endless supply of vibrant and exciting photos is a great way for makeup artists to share images and diy tutorial steps.

Linda Halberg is a Swedish makeup artist, stylist, and beauty blogger who has daily makeup looks on Pinterest that are absolutely gorgeous.

Whether you are a professional in the business or just someone who is passionate about makeup as art, there are many ways to connect and share through social media. Find what works best for you.





Check out other insights:

Community Insights Part 2: Registered Dietitian http://bit.ly/1R9liUH

Community Insights Part 3: Gaming for a Living http://bit.ly/1Qz9BGP

Community Insights Part 4: Traveling http://goo.gl/81VPqr