By building a VR studio, Intel is following in the footsteps of other companies that already made the investment. Facebook's Oculus has the Story Studio, pretty much the Pixar of virtual reality, that churns out short films. YouTube's LA and NYC offices are already equipped with their own VR rigs, and even Engadget's parent company AOL snapped up a VR studio for 360-degree HuffPo videos. Intel will most likely release more details about its venture in the future -- we'll keep you updated when we hear more.

Disclosure: As you probably know by now, Engadget is owned by AOL.