According to reports today (Deadspin and Rolling Stone, for example), the ad embedded below ran in Savannah, Georgia, during the Super Bowl. (Thanks, Jessica and James, among others.) The lawyer responsible for it reportedly bought the entire two minutes of local airtime for this epic work, which either recounts a true story of how tragedy changed the direction of his life forever or is a trailer for a new TV series on the USA network, probably starring Nicholas Cage.

So as not to delay your watching of it, I'll leave it at that for now:

I'm not speechless very often, and obviously I wasn't here either, but this brought me to the brink of speechlessness.

"At some point a man must ask why God created him."

Update: Here are the words I later came up with.