Ripple Labs Inc. has vowed to spring up the development of its on-demand liquidity product that uses XRP for cross-border payments, and it is doing so. First was the announcement of Logos acquisition, Algrim and Bitpay followed and here comes the update of a Switzerland based cryptocurrency wallet company, BRD, which adopted Ripple’s XRP lately.

In line with a declaration made by a leading officer at Ripple’s Xpring, Ethan Beard, BRD, a crypto trading company that SBI Group invested millions of dollars in, is now part of the XRP community.

Beard said: “Welcome to the party @BRDHQ! Great to have you here.”

While acknowledging the statement, BRD stated that it is happy to be part of the XRP community.

BRD is excited to officially be part of the XRP community, as announced today by @EthanBeard. Great event, packed house! Thanks for including us @ripple. pic.twitter.com/pgniUJ3amb — BRD (@BRDHQ) October 3, 2019

Further, BRD said it will soon add XRP token to its platform.

We are also looking forward to bringing XRP to the BRD community. — BRD (@BRDHQ) October 3, 2019

In January 2019, SBI Holding’s subsidiary company, SBI Crypto Investment, invested $15 million in BRD in a Series B funding. BRD said it’s happy to be SBI’s business partner. The firm at the time pledged to use the Series B fund to expand its reach in Japan and across Asia.

As we write, BRD boasts of customers in over 170 countries and 2+ million android and IOS app installed.

Ripple Invades Nordic Island Nation

Ripple, recently shifted its tentacles into the Nordic island nation Iceland with the acquisition of Agrim crypto trading platform.

The acquisition streak, according to the San Fransisco based company, is part of its aim to enhance the growth of RippleNet payment network in Europe as well as increasing the on-demand liquidity of XRP.

Algrim team, who will be joining Ripple, described the amalgamation as a natural fit due to the aligned vision of the two companies. The team added that they are ardent disciples of XRP token and the XRP Ledger.

The deal helps expand the reach of XRP across the European continent and has the potency of increasing the liquidity of XRP as said by the parent company.

Ripple Joins Hand with World’s Largest Blockchain Payment Provider

Ripple continues to push for expansion that will increase the liquidity of XRP amid continues complaints from XRP followers about the dire situation of the token.

Ripple and the world’s largest blockchain payment provider, Bitpay, have just inked a deal that allows the latter to explore Ripple’s developer initiative, Xpring.

Users will be able to spend and save XRP on BitPay Prepaid Card and BitPay Wallet. Through Xpring, BitPay’s merchant processing and cross-border payments platform will allow businesses accept XRP token as payment option. This is expected to take effect from December after full integration of Xpring on BitPay.

BitPay performs transaction in 150 currencies with tentacles in over 200 countries across the globe.