The war on beer prices is gaining momentum across the city with a Perth institution joining the revolution to sell pints.... at a new low of $3.

A fight to sell the cheapest pint in Perth was sparked earlier this year when The Village in Subiaco set the benchmark with $4 pints, to bring back the punters.

And with the cost of consuming was coming down all around him, owner of Nedlands’ Chelsea Pizza Co. has gone one better - slashing prices to a cheaper-than-a-coffee $3.

The popular pizzeria, which has been a staple of Stirling Highway for 45 years, announced the move today with costs coming down as of Tuesday.

George Fatouros, who has owned the store for just over three years, said it was a combination of factors that motivated him to pour pints for a paltry price.

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“My nephew is in his early twenties and it became apparent to me, when talking to him, that the cost of some food and a drink for youngsters now is completely unaffordable,” he said.

“My motivation for doing it was about making life a bit more affordable for younger people, I just thought ‘what can I do for them’.

“Of course it was also a solution to compete and a decision to follow the trend, when customers are being taken away by lower and lower prices.”

Much like a move seen earlier in the year, at the Vic Hotel in Subiaco, Chelsea Pizza Co. has branded the beer as its own, this time as Chelsea Lager, following advise from the brewers.

Camera Icon Chelsea Lager which is now available at the Stirling Highway pizzeria for a very low $3 a pint.

And while Mr Fatouros hopes the price will draw a crowd, he said he won’t allow cheap booze to compromise standards at the haunt.

“This isn’t an invitation for people to drink themselves silly, we’re not going to allow that,” he added.

“We’ll be playing everything by ear and if we need to bring in more staff or more security to make sure everything is kept in order, we will do.”

The Chelsea Pizza Co. becomes the fourth pub in as many months to dip to the $4 pint or below mark around Perth.

The Village has maintained it’s $4 a pint ploy while the Vic Hotel sells a $3.50 frothy and the Grand Central Hotel across town in Midland sells one for $3.80.

While not a pint, the Petition Beer Corner in the old Treasury building in Perth CBD is also in on the act, encouraging punters to sample a number of the craft brews on tap, with 150ml tasters for $2.50.

Mr Fatouros added that his newly opened Chelsea Pizza Co. on Albany Highway in East Victoria Park had no plans to join the price wars as the store had no liquor license.