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A Vancouver actor finds himself at the centre of an Internet firestorm after co-starring in a fitness ad that’s gone viral for all the wrong reasons.

Sean Hunter, a Vancouver-based actor and gym teacher at Simon Fraser Elementary School, stars as the husband in the much-maligned Peloton commercial that’s been all over social media in recent weeks.

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Initially well-received, the Internet has turned on this ad in a hurry, and now Hunter, who filmed the commercial in Vancouver over two days in mid-September, has unwittingly become the public face of tone-deaf men the world over who are clueless enough to think it’s sweet to get their partner an exercise bike for Christmas.

But while Hunter is a fitness buff, he insists he isn’t that guy — he just plays one on TV.

Hunter, 32, appears only briefly in the ad, shot from the back as his character reveals the cringe-inducing present, and later from the front as he and his partner, known online as the Peloton Wife, reflect on how the $2,200 smart bike has changed her life.