Inspired by Drake’s lint-rolling rituals, the Toronto Raptors now have an official lint-roller promotion heading into Game 5 Wednesday night.

Bounce, a Procter & Gamble company, has come on board as the official lint roller supplier of the Raptors.

They have produced 1,200 limited edition Raptors/OVO rollers that will be distributed after the game to fans in the 416 Zone, in the square and via social media. The tagline: “Bounce, helping keep Raptors and OVO fans lint-free.”

OVO, October’s Very Own, is Drake’s record label.

Drake, the Canadian hip-hop star and Raptors global ambassador, created a stir in Game 2 in Toronto, after he started using a lint-roller while sitting at courtside during the playoff game against the Brooklyn Nets.

The episode was an instant hit on social media. Former NBA player, now TV analyst, Charles Barkley was bemused: “Who carries a lint brush with them?”

It spread to Brooklyn in Game 3 when a Raptors fan there used his lint roller after Toronto buckets.

Building on the momentum, in a separate promotion, IKEA Canada tweeted out Wednesday that will be giving out lint-rollers before the game.

“No lint in our house! We’re giving out IKEA lint rollers before tonight’s game. Details to come,” the Swedish furniture retailer tweeted.

However, IKEA won’t be allowed to distribute them on ACC property, said Dave Haggith, spokesperson for Maple Leaf Sports & Entertainment, adding the company has “zero association” with the team.

The Swedish-based furniture company later announced it would hand out the rollers on the northwest corner of York St. and Bremner Blvd., and the corner of Bay and Front streets.

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