You're going to start seeing ads on NBA jerseys beginning in 2017, and the Detroit Pistons already have their sponsor lined up.

Michigan-based Flagstar Bank will hold the rights to a 2 1/2 inch by 2 1/2 inch patch on the upper left hand corner of all Pistons jerseys in the 2017-18 season, confirmed Wednesday morning by ESPN's Darren Rovell.

The Pistons have called a 1 p.m. Wednesday news conference in downtown Detroit to announce the partnership.

JUST IN: The @DetroitPistons have signed @flagstar to be the team's jersey ad sponsor. pic.twitter.com/FZR1R38bdZ — Darren Rovell (@darrenrovell) July 26, 2017

The NBA Board of Governors approved the sale of jersey sponsors in April 2016 as another revenue stream for teams. Among the ad money revenue, and it's not clear yet how much the Pistons are fetching, 25 percent is going back to the team, 25 percent to a league revenue-sharing pool, and 50 percent to the players.

Flagstar Bank's ad will not appear on retail versions of the jersey, though the team has the option of selling them with the jersey patches in their own retail outlets.

Nine other NBA teams have inked jersey sponsorship deals, some with major, recognizable brands like Goodyear, General Electric, StubHub and Disney.

The announcement coincides with the Pistons' planned move from Auburn Hills to downtown Detroit, where they'll play in the brand new, 21,000-seat Little Caesars Arena.

The team has recently refreshened its logo and instituted more red into branding, and it's expected this ad will be red in color with white lettering.

Founded in 1987, Flagstar Bank's headquarters are in Troy.

More this afternoon.