For 12 hours straight Friday on the National Mall, a women's rights organization played the 2005 Access Hollywood recording where President Trump made comments about groping women.

UltraViolet — a group that describes itself as a "community of people mobilized to fight sexism" — ran the video on a loop from 9 a.m. ET to 9 p.m. on a large screen near the White House. The video was part of the group's "Grab Back" rally, held on the first anniversary of the day The Washington Post released a video of Trump making vulgar comments amid the heat of the 2016 campaign.

In the 2005 video, Trump talked about pursuing a married woman and bragged about being able to grope women because of his fame. "When you're a star, they let you do it," Trump said.

The group decided to "run the footage on a non-stop loop via giant screen nearby the White House" to remind "Americans that their President is a self-confessed serial sexual abuser."

"The Access Hollywood video was a disgusting display of Trump’s true colors. It was not so-called 'locker room talk,' it was a man bragging about sexually assaulting women," said Shaunna Thomas, co-founder of UltraViolet. "That man may now sit in the Oval Office, but we will not let him — or anyone else — forget the tape or those comments."

Trump initially dismissed this recording as "locker room talk" but later apologized for the comments and said the words "don't reflect who I am."

Here's a 55-minute sample of the protest (warning, in case you forgot, the video contains graphic language):