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This advert is strongly masculine-coded

This job ad uses more words that are subtly coded as masculine than words that are subtly coded as feminine (according to the research). It risks putting women off applying, but will probably encourage men to apply.

Of course, there are plenty of other factors that affect the diversity of applicants for this role, and of the people who end up being hired. These include the company's reputation for inclusiveness, its culture, and the behaviour and prejudices (both conscious and unconscious) of the interviewers.

Masculine-coded words in this ad leading

competent

decisions

leaders

leadership (2 times)

lead See the full list of masculine-coded words

Feminine-coded words in this ad feels See the full list of feminine-coded words

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