Uber says over 150 restaurants have signed on for UberEats in London, including Hotbox, Chilango, Pho, Comptoir Libanais and Snog. For now, the service is limited to central London, although Uber says "this is just the beginning" and will be expanding further "in the coming weeks." The other limiting factor is time; UberEats will be available from 11am to 11pm, although the company has hinted that this could be extended in the future.

For the people of London, UberEats is just another option to keep in their back pocket when hunger strikes. For existing food delivery companies, however, such as Deliveroo, Just Eat and Hungryhouse, it's a warning shot and a fresh reminder of just how lucrative the takeout market is.