Do not look directly at Kevin Sumlin's sunglasses.

The Texas A&M coach's sunglassed-stare is on billboards in the Dallas and Houston areas promoting the school.

Look for these new @AggieFootball billboards during your morning commute beginning Fri in Houston and Dallas #12thMan pic.twitter.com/VluzCGDvL1 — Texas A&M Football (@AggieFootball) January 23, 2014

The tagline is an obvious poke towards the four Big 12 schools in the state; most notably Texas. The Longhorns and Aggies have never seen eye-to-eye and since A&M's move to the SEC, look poised to not play each other in the near future.

But we also have to ask how many people in the state didn't know it was now at least partially SEC country with A&M's conference transfer? With Sumlin and quarterback Johnny Manziel, the school has enjoyed a popularity it never had in the Big 12. Though with Manziel's departure to the NFL, the pressure is now on Sumlin to keep that mojo going.

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Nick Bromberg is the assistant editor of Dr. Saturday on Yahoo Sports. Have a tip? Email him at nickbromberg@yahoo.com or follow him on Twitter!

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