When Ronald Van Harten arrived in Kenya from the Netherlands in 2015 he was determined to invest in solar-powered equipment for homes across Africa, make a profit and help the rural poor get energy.

But within two years his company EcoZoom, which sells solar lights, radios, MP3 players and other equipment to some of Kenya’s poorest residents, ran into financial difficulties.

The banks were not willing to lend him the capital he needed to stay afloat and loans available from microfinance institutions were too small.

So, like a number of new technology companies seeking to scale up their programs in Africa, he turned to a crowd-funding company.

“Few banks if any could finance a social investment project dealing with people seen as high risk group, and even worse banks are expensive and give conditions that are not easy to meet,” he told the Thomson Reuters Foundation, referring to high interest rates charged by banks.

TRINE, a Swedish company which raised funds for EcoZoom, has a community of about 1,000 young investors in northern Europe willing to each give a minimum of 25 euros ($27.14) to solar firms which aim to help the world’s poorest.

Using crowd-funding, it has raised more than 750,000 euros ($814,200) for 10 renewable energy projects since its launch last year, said Matthew McShane, TRINE’s regional manager in East Africa. The firm has invested in countries including Kenya, Zambia, Uganda, Tanzania and Senegal.

In Kenya, EcoZoom received 170,000 euros in February, while 160,000 euros went to Azuri East Africa, part of Azuri Technologies. Two solar micro-grids have also received funds.

“The majority of [our] investors can invest in many other ventures in Europe but choose to put their money in social impact projects partly because they want to touch the lives of the poor and partly because returns are slightly higher when compared to ... normal investments,” Mr. McShane said.

The returns are about 6 percent, because of the perceived higher risk associated with this market, he said.

Growing trend

Globally, crowd-funding provided $2.1 billion in investment in 2015, and investments in developing countries alone are predicted to exceed $96 billion a year within a decade, according to the World Bank.

It is emerging as an increasingly important means of financing new technology at scale in rural Africa, said Azuri Technologies chief executive officer, Simon Bransfield-Garth.

Unlike microfinance institutions where large investors make many small loans to firms, crowd-funding allows many small lenders to provide substantial finance to organizations with the reach and scale to deliver significant impact, he said.

“Crowd-funding is clearly no longer just for start-ups and has the potential to provide a new class of capital for energy access,” Mr. Bransfield-Garth said.

Azuri East Africa turned to crowd funding when it wanted to raise cash to help its Kenyan partner, Raj Ushanga House, sell solar panels to 1,200 homes, helping 6,000 people access electricity.

Crowd-funding is one of the most progressive and innovative ways of raising money for projects, and relatively unexploited in Africa, said George Wachiuri, a leading Kenyan investment advisor and head of Optiven Ltd, a company based in Nairobi.

"It is a trend we should see grow in Africa in the future, especially when projects impacting the poor are involved,” said Mr. Wachiuri.

Crowd funding needs to be carried out by specialized firms that are well versed with the concept, he added. “One needs a good understanding of how this type of fundraising works to be able to execute it successfully.”

TRINE conducts due diligence on a company seeking investment, assessing its business model, supply chain, profit margins and ability to repay, before starting to raise funds.

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In East Africa, where it has helped fundraise most, the firm is attracted by relatively high awareness about solar energy with “mature markets”, and the availability of mobile money platforms – such as apps – that mean consumers can easily make payments using their mobile phones, McShane said.

"So far ... things have gone smoothly. Those we have given money to are making their repayments on time and so far we cannot say there is risk in funding these investments,” said McShane.