Queerty reader Yamil sent us this item from the Local, an English-language site from Sweden: Apparently Leklust, a catalog company in the Scandinavian country, thinks its okay to warp young minds into a flurry of gender confusion. As you can see in the photo above, the company decided to advertise its kid’s toys by having a girl ride a tractor and a boy push a baby carriage. And just to make sure young males develop deviant sexual fetishes, they’ve dressed the boy in a full-body Spider-Man costume. Elsewhere in the catalog, another boy is seen standing in front of a toy stove making a pretend dinner.

In the immortal words of Helen Lovejoy: Won’t somebody please think of the children?!?

Leklust CEO Kaj Wiberg defended the photo, telling Metro newspaper that “gender roles are an outdated thing. I’m 71 years old, and those of us who have worked in this industry for a while know that boys play with doll houses. We know that boys can play with Barbie dolls.”

That splashing sound you hear is the Whore of Babylon emerging from the Baltic Sea.