.@RedLabelChai encourages us to hold the hands of those who made us who we are. Watch the heart-warming video… https://t.co/yNfFgVdlbN — Hindustan Unilever (@HUL_News) 1551932056000

So @HUL_News too joins the list of brands in the shit-list. Surprising that such corporates don't game the potentia… https://t.co/MhBjsuMqV7 — Harpreet (@CestMoiz) 1551932319000

Use Indian , non toxic herbal ,eco friendly and organic products. So many small scale industries make handmade soap… https://t.co/IRVt7GxHdv — krithika sivaswamy (@krithikasivasw) 1551932991000

Wow @HUL_News - you just summed up the world's largest gathering in one insensitive statement to peddle your brew d… https://t.co/OE8HRzYUnY — rag (@cmnsenseindian) 1551926942000

#BoycottHindustanUnilever is good for your health, pocketbook and culture. Avoid the toxic Chemical factory that it… https://t.co/qqhcxqIfSX — Sankrant Sanu सानु (@sankrant) 1551931017000

From East India Co to @HUL_News that’s their true character. Their only agenda is to make the country poor economic… https://t.co/gv2RyRPxF7 — Swami Ramdev (@yogrishiramdev) 1551937126000

@HUL_News @RedLabelChai You deleted this.. But we won't forget or forgive... Time to say No to Unilever products an… https://t.co/pxgofONdbB — नंदिता ठाकुर (@nanditathhakur) 1551934167000

@crazymadddy @HUL_News Thanks Maddy! I bet they wouldn't dare pull a stunt like this with Hajj or other pilgrimages… https://t.co/ODiYBJh8Ll — 🕵️‍♀️ (@Beeblebrroxx) 1551928258000

#BoycottHindustanUnilever HUL denigrates #Kumbhmela as a place where elderly are abandoned, in a tweet and a video… https://t.co/E2TCnv3cuG — Ravi Mantha (@rmantha2) 1551941220000

NEW DELHI: Hindustan Unilever , the FMCG major behind products like Surf Excel, Lux, Fair and Lovely, Vaseline and others recently came under flak after they posted a video about the abandonment of elderly people at events like Kumbh Mela , on their Twitter page.The ad has come under fire on social media, where many have alleged that the ad unfairly targets both the Kumbh Mela and Hinduism as a religion. Meant primarily for promoting its beverage Brooke Bond Red Label Tea on digital media, the original post titled "heartwarming video; an eye opener to a harsh reality" was taken down by the company. It had said, "Kumbh Mela is a place where old people get abandoned, isn't it sad that we do not care for our elders? Watch an heartwarming video, an eye-opener to harsh reality." HUL later retweeted the video stating that “Red Label Chai encourages us to hold the hands of those who made us who we are. Watch the heart-warming video #ApnoKoApnao''.In the video, a young man is shown abandoning his elderly father amidst the heavy crowd at the festival and is seen walking away. Awaken to his mistake by the sight of a man tying his young son to him to prevent from getting lost, the man hastily returns to his own father, only to find him calmly seated, with two cups of tea, assured of his return.The advertisement touches upon a sensitive issue of elder abandonment and is set to the backdrop of Kumbh Mela. It tried to drive home the point against desertion of parents but found itself in a quagmire when it alleged that such religious thoroughfares are where elders are ‘abandoned’.Enraged users of the micro-blogging platform have called out the company for maligning the image of the largest congregation of Hindus, Maha Kumbh. People complained that the company has reduced the religious place to just a venue where old people are left behind by their families. The backlash led to #BoycottHindustanUnilever trend heavily on TwitterJoining the bandwagon calling for boycott of Hindustan Unilever was Yoga Guru Ramdev , who tweeted using the trending hashtagHere are tweets from other users condemning HUL's advertisement