British low-cost airline easyJet will expand its holiday business and add a loyalty scheme as new CEO Johan Lundgren seeks to make his mark on the company after reporting strong first-half results.



EasyJet said on Tuesday it would invest more in easyJet Holidays, with Lundgren positioning the company to better compete against his former employer holiday company TUI and its rival Thomas Cook.



"It is a great set of numbers, it is actually one of the best-ever winter performances that the company has had," easyJet CEO Johan Lundgren told CNBC's "Squawk Box Europe" on Tuesday.



Lundgren also said he would focus on attracting business passengers and introducing a new loyalty programme, strategies which he believes will drive higher returns for shareholders.



The new focus comes after easyJet swung into profit for the first half, on results that excluded the costly impact of its expansion into Berlin's Tegel airport last year.

In the traditionally weaker winter half-year period when fewer Europeans travel, easyJet posted a pretax profit of 8 million pounds ($10.8 million), a big improvement on the 212 million pound loss it made in the same period last year.