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I just saw the new Aam Aadmi Party and it has all the qualities of an ad that is almost so bad it’s good, but the keyword is ‘almost’. As a work of advertisement goes, it’s neither there nor here, which is truly disappointing. It doesn’t sell the product (AAP or Kejriwal), and at best seems like they’re mocking themselves. The closest thing we’ve seen to a similar ad is the Mukesh anti-tobacco ads which ensure that no one will ever quit smoking. In case you’ve not seen it, here’s the original ad: Also Read - COVID-19: Centre Should've Admitted That There is Community Spread in Delhi, Says Satyendra Jain

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Here are 3 things I learnt from the ad:

Husbands are incapable of getting up from their asses

If Arvind was appealing to the average Aam Aaadmi (common man) on the street, then I don’t think he should show him in such a poor light. While the wife is seeing worrying about electricity bills, picking up children and attacking that piece of lauki (bottle gourd), the man can’t be bothered to get up from his ass and seems incapable of thought too. All he does is watch TV where everyone is obviously deriding the messiah of the middle class. Was he a NaMo fan or bhakt?

Women are meant to cook, clean, pick up children and do everything

Up till now, the Aam Aadmi Party has often been accused of being regressive towards women, and this ad doesn’t help dispel that notion at all. It seems like everything’s a woman’s job – cooking, cleaning, picking up the child from school and worrying about the rising bills. Men on the other hand just have to sit while their wives cook meals for them. Also, I am really worried for the lauki (unless of course that’s a hidden message) that Arvind Kejriwal wants to smash patriarchy.

Everyone’s out to get Kejriwal (including the ad-makers)

It’s hard to believe that Kejriwal or AAP used taxpayers’ money to actually pay someone to make this ad. They again play on the age-old ‘Arvind VS Everyone Else’ where the entire world is conspiring against Arvind to bring down the last honest man left in the country. The ad ends with the lines Hey Bhagwan, hamaarey Arvind ko salaamat rakhey (Oh lord, keep my Arvind safe).

There’s only one guy to play the common man

Now if you look closely at the man who plays the brain-dead husband, he’s the same guy from the new spate of anti-smoking ads that we’re subjected to before every movie. He even plays a similar role whose wife is just in the background doing stuff. Do all the agencies have only only go-to guy to play poor man’s husband?

And finally the ad ends with this bizarre screen about gulab jamuns which we hope is from another ad.

Honestly speaking, AAP should really ask the agency for their money back! Or maybe they’re trying to subtly make the point that they didn’t spend too much of the taxpayers’ money on an agency. Sadly, this is how the all the AAP critics reacted to that ad: