Since news got out about the potential boycott, sales of Trump Winery products at Wegmans have soared this week. The company had bottles on its shelves and back-up inventory in the stores before the sell-out, Natale said.

“Our role as a retailer is to offer choice to our customers,” Natale said. “For various reasons, we are sometimes asked to stop selling a product. Our response is always the same, no matter the product: How a product performs is our single measure for what stays on our shelves and what goes. Individual shoppers who feel strongly about an issue can demonstrate their convictions by refusing to buy a product. When enough people do the same, and sales of a product drop precipitously, we stop selling that product in favor of one that’s in greater demand.”

Wegmans has been carrying wines from Kluge Winery (now Trump Winery) since 2008. When Kluge Winery was sold in 2011 to Donald Trump, the chain continued to offer its wines under the Trump brand.

The Virginia Department of Alcoholic Beverage Control carries six varieties from Trump Winery. Of the 364 ABC stores in the state, 69 stores carry at least one Trump Winery product.