3. Sergio Rojas

FAFS, CSCS, CNS

Functional Movement Specialist

Strength & Conditioning Specialist

Certified Nutrition Specialist

Wellness Coach

1. What is the biggest challenge when building a personal brand through social media?

It is so critical to be clear on your WHY. We as fitness professionals teach this to our clients, so they can be internally driven and emotionally motivated to reach their goals. It helps them get through the tough times. Well, this also applies to us as fitness professionals. WHY do we truly want to be a fitness entrepreneur? What is our emotionally compelling reason (our motivation) for this path? because when the times get tough, and they will, especially when starting out, we have to be connected to our WHY, so we keep going. Too many people do it for the wrong reasons, or quit just before they could or would have had breakthroughs.

2. What is the biggest challenge when getting sponsors? How to bring them on board?

Find a mentor (actually 2). I highly suggest finding a mentor in the fitness business that is successful and can help you along the way. They will help you create expectations and overcome obstacles, as well as plan and execute more efficiently and effectively for success. They have been through the bumps, and their experience and guidance is invaluable- as long as you listen and follow guidance. I also suggest finding a successful entrepreneur in another field that is willing to mentor you, so that you can learn from other business models, and get more objective unbiased entrepreneurial advice. This is also very critical for your growth, as you may see things in other businesses that can be applied to the fitness world that others have yet to identify.

3. What is the most common challenge Fitness Entrepreneurs face, and how to resolve it?

Pick a niche that authentically speaks to you, and master it. You want to save the world and help everyone, but that’s the biggest mistake I made when I got started. You need to find a niche market, learn all about them and their needs, then provide a solution for their needs. This will attract the people you are most passionate about. As time goes on, you will be able to add on other specialties, but getting started, you need to be focused in your target market, your language, your programming, offers, etc…

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