EXCLUSIVE: We are hearing that the encore presentation of Peter Jackson’s WWI documentary They Shall Not Grow Old from Warner Bros. has set a brand new record for Fathom Events making an estimated $3.1-plus today from two showtimes at 1,122 theaters. That’s the highest-grossing single-day ever for a documentary playing via Fathom, and one of the top-grossing single-night presentations of any kind from the events company.

Originally, the Dec. 17 presentation of They Shall Not Grow Old set the record for Fathom with $2.3M. Today is bound to beat that figure and sends the documentary to a current running total that’s north of $5.4M.

Warners will open They Shall Not Grow Old in New York, Los Angeles and Washington, DC, on Jan. 11, with expansions to the top 25 markets on Feb. 1, Super Bowl weekend. The movie didn’t qualify for Oscar’s Best Documentary category this year as it missed the Oct. 1 filing deadline. This is a pure admirable passion play for Warner Bros. on behalf of their Lord of the Rings and Hobbit helmer Jackson.