Household Vacuum Cleaners Market - Snapshot

Household vacuum cleaners are the electrical appliances which are used to clean floors and carpets, and to clear pet hair around the home, with the help of a suction pump. The vacuum cleaners are available in different sizes and models that include upright vacuum cleaner, canister vacuum cleaner, robotic vacuum cleaner, and handheld vacuum cleaner. Vacuum cleaners help in improving efficiency and are eco-friendly in nature, thus preventing dust allergies in asthma patients. These cleaners have become a major segment of the small household appliances industry, and are growing progressively due to rising disposable income, increasing awareness about indoor health and hygiene, and growth in female working population.

Based on type, the household vacuum cleaners market has been segmented into upright vacuum cleaners, canister vacuum cleaners, central vacuum cleaners, robotic vacuum cleaners, drum vacuum cleaners, wet/ dry vacuum cleaners, and others. Canister vacuum cleaners hold the major share, while upright vacuum cleaners have maintained a small yet steady share. However, upright vacuum cleaners are anticipated to grow at a fast pace as these cleaners usually have a wider cleaning path, are cheaper than canister vacuum cleaners, and have easy storage, which is likely to increase the demand for upright vacuum cleaners in small households over the forecast period. Robotic vacuum cleaners are the latest innovation in the vacuum cleaners market, and are anticipated to reach over 3,400 Mn by 2026, in terms of revenue. Sale of robotic vacuum cleaners is witnessing rapid growth on account of their extreme ease of use. In addition, given the high-end technology required for such advanced features, the price of robotic vacuum cleaners is expected to increase during the forecast period.

In terms of distribution channel, the market is categorized into online and offline channels. Offline sales are expected to grow at a slower pace as they are affected by the increasing online sales. The online segment is anticipated to expand at a rapid pace due to technological advancements and innovations. Moreover, discounts and options to purchase from several brands have also resulted in the growth of the online purchase option in the household vacuum cleaners market. In addition, busy lifestyles coupled with rise in population of working women have resulted in the usage of online platforms. Thus, this is expected to result in the rise in purchase of household vacuum cleaner appliances through online platforms during the forecast period.

Based on geography, the household vacuum cleaners market has been segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America. North America dominated the market in terms of revenue in 2017, followed by Europe. With a rise in population, the market in Asia Pacific is anticipated to expand at a rapid pace. China and Japan are currently leading the household vacuum cleaners market. In addition, changing lifestyles and increasing disposable income in China, India, Japan, and Thailand are providing a considerable push to the demand for vacuum cleaners to replace manual cleaning. The widespread focus of consumers in adopting advanced appliances for convenient and effective cleaning of dirt is a notable factor fortifying the demand.

Some of the major players operating in the household vacuum cleaners market are Bissell Inc., Dyson Ltd., Electrolux AB, Eureka Forbes, Haier Group Corporation, HausVac Inc., iRobot Corporation, Koninklijke Philips N.V., LG Electronics Inc., Miele & Cie KG, Panasonic Corporation, Robert Bosch GmbH, Samsung Electronics Co., Ltd., Oreck Corporation, BLACK+DECKER Inc., and Techtronic Industries Co. Ltd.