I’m not a fan of celebrity culture so I don’t like myself for floating the idea that this could be a way to get celebrities interested in advocating for security and privacy online, and that if MaidSafe were to help them do this, it would be a way to create mass awareness when the time comes.

There are several sensible, astute and politically active (non aligned) celebrities. I’m thinking Hugh Grant for example (very hacked off - see his twitter handle - over press intrusion and phone hacking). George Clooney maybe. Surely some Scots? And of course we are seeing many women come to the fore with the #MeToo movement and while that’s a different topic, it may still fit well with their goals and values. @dugcampbell?