But 8K isn't the only battleground on which blood has been spilled at IFA. Samsung might actually be close to shipping its insane 146-inch 4K MicroLED TV to deep-pocketed consumers, but LG wanted everyone to know bigger is better by unveiling its own 173-inch model today. Again, it's absolutely mesmerizing to stare into, but that's about as close to a technical detail as you're gonna get considering it's the display equivalent of magic beans. Still, it's fun to see the two massive international companies continue their playground one-upmanship of who has the shiniest Pokémon card.

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Camera: Liviu Oprescu

Editor: Liviu Oprescu

Host: Jamie Rigg