Michael Copeland, the chief executive of the Toronto Argonauts, was sitting near the desk in his corner office, five storeys above Lower Spadina Avenue, and he was discussing criticism. He has absorbed his share of it this year: “I think you’d like to say that you tune it all out.”



“The reality is …”



“I’ve found out that I am far more thin-skinned than I ever thought I was,” Sara Moore, the senior vice-president, cut in with a laugh from her chair by the window. “It hurts. A job like this, you just don’t do because you’re selling a widget and you feel good about selling a widget.”



Running the Argos, she said, is more like a public trust.



“If people want to be upset about the state of the franchise, if they want to be upset about decisions that have been made and they want to critique them, I get that,” she said. “But, like too many things online, things...