Communications Team

The communications team is responsible for our external communications with partners, bridgechains & the ARK community. They also help to manage our social media strategy, create digital media, and provide email support on a daily basis. Last year we officially established our communications team with the hiring of Justin, Sam, and Carlye. Their hard work has already made a significant impact and is a major starting point for our upcoming outreach and support efforts.

We have made one small change to the structure of the communications team and that is the promotion of Justin Renken to the position of Senior Brand Manager. Putting a label on his contributions is hard as he has an impact on a wide range of initiatives, but some of our goals for Justin in his new position are:

Develop modern brand strategy & consistency across all communications platforms

Champion the User: i.e. ensure a major focus on all product design and development stays on the user experience and consistency in experience across the platform.

Assisting in the planning, coordination, and execution of all communications and media actions on all channels, including online and social media.

Assisting with product development, new product or feature launches as well as developing new business/marketing opportunities.

Developing user focused digital media & documentation to improve the user experience and overall brand awareness and interactivity.

Also, continuing to be Justin Renken…which is probably the most important goal.

On top of his normal duties, Sam Harper-Pittam will be taking on a major role in facilitating our “Powered by ARK” program and expanding our outreach and collaboration efforts with our bridgechain ecosystem. His experience with ARK, his knowledge of the technology, and his strong professionalism and positive attitude make him the perfect focal point for improving how we build relationships.

Carlye Wicklund will stay focused on baseline support and helping us get through the mountain of emails and initial contacts we receive so that we can continue to expand our reach and form exciting new partnerships that push the ecosystem forward.

While not officially a member of the communications team, I would also like to mention the addition of another new team member — Loïc Natchoo. Loïc is playing a major role in assisting with our operations and outreach efforts in France and will directly interface with the comms team to help us provide greater transparency and awareness of our progress on both regulation and adoption within the local economy. We are very lucky to have Loïc on our team and his knowledge and expertise are a key driving force for our industry and continue to spur a positive regulatory environment and meaningful conversation on the most important issues we face.

We will be releasing an official introductory post for Loïc in the near future.

Marketing Team

This year, we are laser focused on the stand-up of our Marketing team, starting with a specific focus on B2B marketing.

We have now officially established our Marketing Team with our first two (2) new hires:

Marketing Manager : Kai Richards

: Kai Richards Marketing Manager: Katie Phillips

Kai and Katie have years of experience in all facets of marketing, but specifically in the realm of B2B marketing. They will be key components in our new market segment strategy and will be helping to create a robust outreach model moving forward.

You will start seeing their contributions with the release of our first market segment materials relating to ARK + IoT later this year. These hires have been long in the making and could not have come at a more critical time. We are very excited about what Kai & Katie bring to the table and will continue to grow and expand our Marketing Team as necessary as we make a larger push towards outreach and marketing in general.

Introductory blog posts for both Kai and Katie are currently in the works and will be released over the next several weeks.