In January Proctor & Gamble decided to run Gillette razor ads trashing men as violent stalkers and abusers in a disgusting ad campaign.

The company felt the best way to promote their product was to attack their customer base.



The toxic masculinity ad highlighted sexist and bullying white males in the United States.

Of the 43 abusive males in the ad – 42 were white. 7 of the 8 hero men in the ad were black.

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The ad did not do so well. Many users promised to avoid the product.

The company followed that ad up with a father teaching his trans son how to shave for the first time.

All that wokeness did not pay off for Gillette and P&G.

Gillette lost $8 BILLION in the second quarter.

After this shockingly disgusting ad campaign Gillette is hoping to regain its market share with a more positive message.

They decided that labeling their customers as sexist pigs may not have been the best strategy.

Hey guys! Come back! You know that whole thing where we called you sexist pigs and your sons rapists in training? We were KIDDING! Now buy our razors again. Please. https://t.co/uAzG41SROz — James Morrow (@pwafork) August 22, 2019

News.com.au reported: