The Gold Coast Titans have come under fire for posting a hype video featuring a rap song littered with explicit lyrics and referencing a convicted killer.

The hype video that was later deleted by the club featured the song Suge by rapper DaBaby (Jonathan Lyndale Kirk) with the N-word used six times.

LIVE stream Rabbitohs v Dragons in the 2020 Charity Shield on KAYO. New to Kayo? Get your 14-day free trial & start streaming instantly >

Round 20

The club failed to bleep out the offensive words before positing the video to social media.

It’s common to see NRL promos target millennial audiences with younger players in touch with a generation that embraces gaming, pop culture, hip hop and Instagram.

MORE NRL NEWS

ONE BIG UNCERTAINTY: Broncos ‘staked a bet’ on Brodie Croft

TALK OF THE TOWN: The chat that will benefit the Sharks’ halves in 2020

WHITE KNIGHT: The chat that convinced Bunnies’ star to reject $500K Titans offer

‘MUST THINK BIG’: NRL pondering overseas Origin move to boost TV rights deal

But fans questioned the decision to release a hype video to its members littered with offensive language that wouldn’t be allowed on radio.

The song refers to Suge Knight, the infamous rap mogul who was jailed for more than 25 years after he was convicted of manslaughter in 2018.

The Titans appear to have gotten creative with a pre-season promotional shoot from Channel Nine, with the club adding their own questionable music.

One member posted a reply to the Titans on twitter saying: “Rethink that choice of music if you want me to re-sign.”

Rethink that choice of music if you want me to re-sign — Gavo (@Gavo_7) February 27, 2020

Another fan wrote: “Yikes! Personally don’t see it as a huge deal. But it’s very questionable from a organisation social account.”

LISTEN! Braith Anasta and Blocker Roach cover all the season 2020 talking points

ON YOUR PHONE? CLICK HERE TO LISTEN