Last night, 111.3 million people in the U.S. watched the Giants beat the Patriots in Super Bowl XLVI. It was the most-watched big game of all time, according to Bloomberg: The broadcast reached 47.8 percent of households in the top 56 U.S. television markets.

But the numbers don't stop there.

The next few pages show how the Super Bowl performed in terms of social media, in geographic reach of Madonna fans, and for best and worst ads (as ranked by B.I. readers).