August has been a monumental month for Po.et. We celebrated our first birthday, pushed forward our largest product initiative to date with claim batching, progressed further than ever on our road to mainnet and now, we have a new look.

We’re excited to announce that we’ve launched a new website for Po.et. As you know, Po.et is now a 16-person operation and growing, with a community of over 50,000 builders and believers. Together we’re building the protocol for a verifiable web, a place where we can construct the next generation of technologies for a creative world and independent and sustainable publishing. We believe that technology is most powerful when it’s driven and supported by a community of humans, which is why our work is built on a blockchain leveraging both crypto incentives and crypto economics. This is where the world is going, and our job is not to keep you out; it’s to let you in. We need a platform that explains, directs and delivers the latest and greatest on Po.et to everyone who’s looking to help build a better web.

Product marketing is essential to delivering and describing a best-in-class product. The old website structure didn’t clearly articulate the current status of the project. There are many things happening at Po.et, and we need a way for you all to navigate it. This includes engineering updates, marketing updates, events, background information, forward information, tutorials, new features and more. We have learned an incredible amount over the past six months, and have gathered your feedback to better articulate and deliver all updates tied to the Po.et protocol. We heard you, and now we have delivered.

Let’s break down the updates, what has been added and what’s now accessible in order to look into the future of Po.et and its progress.

The Homepage

Visiting the old Po.et front page, the first thing you would see was the latest development phase of the project. Depending on how long you’ve been on the ride with us, that could have been the Ptolemaic Era, the Rosetta Era and, most recently, the Gutenberg Era.

We love names, but if you weren’t familiar with the project, it could be a pretty confusing first impression. While it’s important to set milestones and batch our progress, we wanted to structure it to be more direct. That means screaming from the rafters exactly what we are and what we will always be: a decentralized protocol for content. That protocol consists of attribution, discovery, monetization and reputation of content and creative ideas. As we mature and become bigger, these core four attributes will continue to be the anchors of our mission. For those who have been on the journey with us for a while, this reaffirms what you already know. For those who are new, we welcome you to the future of content ownership, discovery and monetization.

Our Roadmap

It’s important to be transparent with our work, especially as we’re a community-driven, open-source project. Knowing that, it is critical that as we move forward on our mission, we are actively aware and able to be responsive to new opportunities that come our way. Our long-term mission is focused around content ownership, discovery and monetization, and nothing there will change.

Our public facing roadmap will be focused primarily on what we’re currently working toward. It will highlight upcoming milestones and developments that you can expect sooner, rather than later. Our number one priority is to build the bridge to the better web and listen to the voices of content creators around the world to make sure it’s something that is valuable to their work.

The value of Po.et is that it will solve real problems and create new opportunities. It is not solely up to us what that future will hold. The decentralized ecosystem is new, and we’re structuring our roadmap in a way that both pioneers new opportunities as well as opens us up for partnerships and integrations of other projects along the way.

Integration Resources

In addition to listing all of the code repositories from GitHub, we’ve included a way for new companies to begin the process of joining Po.et Development Labs. As Po.et continues to evolve, we encourage new projects to build on our platform to further realize its value and expand its already vast ecosystem. We’re going to leverage Development Labs to support as many projects as we can and use it to help break into new industries. For instance, as we move toward supporting music, we want to leverage partners from Development Labs to help ensure that what we’re working on is interoperable with the existing industry standards as we help them join the decentralized web.

One of our goals for 2019 is to expand Development Labs to become an attractive partnership for both startups and established companies to join. Both types of organizations offer interesting opportunities for Po.et, so we can both disrupt the status quo through new entrants and help lead the way to show the incumbents how powerful Po.et can be.

Next steps for the integration page are to expand on the documentation for people new to Po.et to get up and running quickly and build out new case studies from our upcoming partnerships.

The Token

The token is critical to Po.et’s development and the creation of a verifiable, reputable platform. In order to build a platform based on reputation, there needs to be incentive that aligns directions toward a common goal. This is why blockchain technology and crypto economics are critical to the success and value of Po.et. Throughout our journey we have shared thoughts and opportunities around how this will be used and continue to work toward the documentation and release of its many iterations. Our marketing team is hard at work, sifting through technical documentation to create new visualizations and descriptions to provide updated tutorials on how the token can be utilized.

About Po.et

We condensed some of the evergreen information about Po.et into the “About” section, as opposed to having multiple dedicated pages. Important content, like our original white paper and product deck, was buried further into the website than we wanted. By request, we removed the names and pictures of the team members to help provide some anonymity for them, but we’re retaining a public presence for our leadership team. Advisors and partnerships have been removed for a while, but we’re exploring our options to see how we can fit them into a narrative that gives more concrete details about their contributions to Po.et.

We hope that you’re excited about the website being focused toward what’s real and what we’re currently working on. Most crypto/blockchain/DApp projects are focused on some future implementation that is far down the road so that they can build speculative value for their currency, but our goal is to make sure we’re building something people want to use today. If you’re not participating in our community yet, come join us and contribute your thoughts about how Po.et can build a better, verifiable web.

Go check it out https://www.po.et/!