Obama’s Ramadan message to the Muslim world is a kind of Hallmark card in video:

Once again, Obama demonstrates how to communicate your way out of a “clash of civilizations.”

Attention to how your words will translate: phrases like “mutual interest” and “mutual respect” are single words with enhanced meaning in Arabic.

Cultural awareness: not only do your words translate, but also do your ideas.

Common ground: agreement instead of apocalyptic threats.

The emphasis on ending Iraq, isolating extremists, and the two-state solution is not accidental. Neither is the repetition of the “listening” meme at the end. Obama’s message is a brief bit of propaganda for peacemaking — not as big as his Cairo speech, but a necessary part of the process.