Jaguar-Land Rover might be looking to expand their manufacturing operations, but it isn’t because the car side of the business is booming.

Out of the 36 brands sold in the United States, Jaguar is seeded 32nd year-to-date with 10,221 units sold, ahead of Maserati (7,506), Smart (4,682), Bentley (1,685) and Alfa Romeo (443), and behind Fiat (28,421), Scion (32,691) and Porsche (34,876).

(Holy crap, Porsche is selling more vehicles than Scion and Fiat!)

To stem the tide, Jaguar is cutting prices and introducing free maintenance in the United States, addressing the two main concerns prospective buyers have with the brand — high purchase pricing and maintenance costs — according to Automotive News.

The Jaguar XF, once the most expensive offering in its segment, received a price reduction of $5,275, landing the final MSRP at $52,895 with freight. F-TYPE pricing remains similar, but with additional equipment for added value. Other models see adjustments between $1,500 and $3,000 either to pricing or enhanced packaging.

The new EliteCare program provides 5-years or 60,000 miles of complementary scheduled maintenance on 2016 model year vehicles.

Hopefully the new F-PACE and entry-level XE, with a starting price of $35,895, will turn things around for the British marque.