HUNTSVILLE, Ala. (CBS/AP) — President Donald Trump has some advice for National Football League owners: Fire players who kneel during the national anthem. He’s also encouraging fans to walk out in protest.

Related: Patriots’ Devin McCourty Fires Back After President Trump’s Anthem Comments

And the president is bemoaning what he describes as a decline in violence in the sport.

“They’re ruining the game,” he said during a political rally in Alabama on Friday night that veered beyond politics.

Several athletes, including a handful of NFL players, have refused to stand during “The Star-Spangled Banner” to protest of the treatment of blacks by police. Quarterback Colin Kaepernick, who started the trend last year when he played for the San Francisco 49ers, hasn’t been signed by an NFL team for this season.

Though he did not mention President Trump by name, NFL Commissioner Roger Goodell addressed the comments in a Saturday statement.

The NFL and our players are at our best when we help create a sense of unity in our country and our culture. There is no better example than the amazing response from our clubs and players to the terrible natural disasters we’ve experienced over the last month. Divisive comments like these demonstrate an unfortunate lack of respect for the NFL, our great game and all of our players, and a failure to understand the overwhelming force for good our clubs and players represent in our communities.

In a statement of his own on Saturday, recently reelected NFL Players Association executive director DeMaurice Smith reacted to Trump’s comments, saying “We will never back down. We no longer can afford to stick to sports.”

We will never back down. We no longer can afford to stick to sports. pic.twitter.com/Ec3Bc4qt9h — DeMaurice Smith (@DeSmithNFLPA) September 23, 2017

Trump, who once owned the New Jersey Generals of the U.S. Football League, says those players are disrespecting the American flag and deserve to lose their jobs.

“That’s a total disrespect of our heritage. That’s a total disrespect of everything that we stand for,” Trump said, encouraging owners to act.

“Wouldn’t you love to see one of these NFL owners, when somebody disrespects our flag, you’d say, ‘Get that son of a bitch off the field right now. Out! He’s fired,” Trump said to loud applause.

Trump also predicted that any owner who followed the presidential encouragement would become “the most popular person in this country” — at least for a week.

Trump, who was in Alabama campaigning for Sen. Luther Strange, also blamed a drop in NFL ratings on the nation’s interest in “yours truly” as well as what he contended was a decline in violence in the game.

He said players are being thrown out for aggressive tackles, and it’s “not the same game.”

Over the past several seasons, the NFL and college football have increased penalties and enforcement for illegal hits to the head and for hitting defenseless players. A July report on 202 former football players found evidence of a debilitating brain disease linked to repeated head blows in nearly all of them. The league has agreed to pay $1 billion to retired players who claimed it misled them about the concussion dangers of playing football.

During his campaign, Trump often expressed nostalgia for the “old days” — claiming, for example, that protesters at his rallies would have been carried out on stretchers back then. He recently suggested police officers should be rougher with criminals and shouldn’t protect their heads when pushing them into squad cars.

It’s also not the first time he’s raised the kneeling issue. Earlier this year he took credit for the fact that Kaepernick hadn’t been signed.

Television ratings for the NFL have been slipping since the beginning of the 2016 season. The league and observers have blamed a combination of factors, including competing coverage of last year’s presidential election, more viewers dropping cable television, fans’ discomfort with the reports of head trauma and the anthem protests.

Ratings have been down even more in the early 2017 season, though broadcasters and the league have blamed the hurricanes that hit Florida and Texas. Still, the NFL remains by far the most popular televised sport in the United States.

Trump said the anthem protest was the top reason NFL viewership had waned.

“You know what’s hurting the game?” he asked. “When people like yourselves turn on television and you see those people taking the knee when they’re playing our great national anthem,” he said.

Trump encouraged his supporters to pick up and leave the stadium next time they spot a player failing to stand.

“I guarantee things will stop,” he said.

(© Copyright 2017 CBS Broadcasting Inc. All Rights Reserved. The Associated Press contributed to this report.)