Deadpool is finally coming out this week, the reviews are strong and the hype is strong. It looks like Deadpool is going to become a massive success, so the question is how will Fox utilise his success?

For the longest time Wolverine has been the central figure in the X-Men/Fox universe. He gets the solo movies and is often the focus in the X-Men films. But now that Hugh Jackman is (probably) ending his time playing Wolverine, Fox will probably want someone else to be their new central figure.

They claim they don’t want to recast Wolverine, so it would have to be a new character. And right now it makes a lot of sense to have that character be Deadpool.

Because the marketing for Deadpool has been beyond perfect, and the critical reception for the film has also been really good (currently sitting at a nice 96% on RT), it’s clear that Deadpool will probably do very good numbers at the box office.

And as much as I love X-Men movies, it would be good to get something different other than a new threat arises, X-Men team up and take the threat down, rinse and repeat. Especially with the influx of superheroes in the market, it will be good to get something different, you know Deadpool different.

From Deadpool can spawn a whole new world of heroes. Heroes that aren’t as clean-cut as the ones we’re used to seeing. I expect there to be a Deadpool 2 and from there we could see a X-Force movie with Deadpool.

Because when Marvel and DC are out there giving us Captain America, Iron Man, Batman, Superman etc it would be good to see a different kind of superhero movie universe form.

I mean I don’t think we’ll ever stop seeing traditional X-Men movies, but I think Fox will shift their focus onto Deadpool a lot more. The mainstream public so far seem very receptive to Deadpool and soon people will start to get over the normal good guy vs bad guy routine.

Like I mentioned earlier Fox has failed to really create an overall brand identity the way Marvel have, and the way DC looks to be doing. Marvel and DC all have very distinct features about their universes that make them unique, whereas Fox has yet to really capture that just yet.

Having Deadpool be this central figure, or at least a figure that inspires a different kind of universe for Fox, will help Fox carve out a unique brand identity that gives them a stronghold in the market. If you want to see a fun adventure watch Marvel, if you want to see mythic stories watch DC, but if you want to see your heroes get a little dirtier watch Fox.

But of course this all hinges on the critical and audience reception to Deadpool. Considering we’ve already seen plenty of positive reactions, I think it’s safe to say that Deadpool will be a success, and will hopefully usher in a new wave of films by Fox, because they can’t rely on Wolverine forever.