On Thursday, college football fans can see the biggest game of the year live and in 3D -- without coming close to the field. Instead, they will don plastic glasses to watch Florida take on Oklahoma at the local multiplex.

Fox Sports will broadcast the BCS National Championship Game to about 80 theaters nationwide for fans who will pay between $18 and $22 to watch the Sooners and Gators play. Also watching will be entertainment- and sports-industry executives, eager to gauge fans' reaction to this experimental broadcast. The...