The Daily Show is a Comedy Central TV show which blends late-night talk, current affairs, and comedy. Trevor Noah became the new show host on 28 September 2015, with the new show being called 'The Daily Show with Trevor Noah' (it was previously called 'The Daily Show with Jon Stewart').



To promote this, Comedy Central bought Google search adverts that appeared when certain search phrases containing 'Trevor Noah' were made. These adverts linked to unlisted YouTube videos featuring Trevor Noah. For example, a search for 'Trevor Noah Wikipedia' or 'Trevor Noah wiki' would bring up a link to a video with Trevor Noah saying:



"So wait, you Googled 'Trevor Noah wiki'? So you want to know something about me, but nothing specific. Well I can give you many unspecified facts. I am a mammal. I am from a place. I'm in the Illuminati. I've not passed away in between being born and now; and my star sign is something. Yeah, if you want to know what star sign specifically, well I guess you can Google it; the same way you can Google 'Trevor Noah crocs'. I don't know".



This video provides clues for Google searches which would bring up ad-links to his other secret videos.





This playlist automatically lists videos submitted to Unlisted Videos, which are from Comedy Central, mention Trevor Noah in the video title, and were uploaded to YouTube at a date close to when the known Trevor Noah secret videos were uploaded.