Times Internet* and HDFC Bank have launched a co-branded debit card which will let users combine points from online shopping with the points earned from consuming, creating, and sharing content on Times Group’s websites.

The debit card will have a daily shopping limit of Rs 2.75 lakh and an ATM withdrawal limit of Rs 1 lakh. The companies claim that the card offers rewards from over 350 ecommerce, dining, wellness, and offline shopping points found here. The debit card will offer at least 10 per cent discount on online purchases across retail, groceries and dining space.

This is the second co-branded card launched by Times Internet with HDFC Bank. The two companies the launched a co-branded credit card targeted at the entertainment segment in 2013.

Times Internet had launched Times Points in 2012 where users could increase engagement on its properties. Times Points can be earned by commenting and reading news on Timesofindia.com, Economictimes.com, Navbharatimes.com, Maharashtratimes.com, posting reviews and listings on Magicbricks and others. “News has become a commodity now and readers have multiple options to consume it from. This move will build some sort of loyalty with the readership of all Times sites and increase their engagement with our content,” Vineet Jain, managing director of the Times Group was quoted by the Economic Times.

It’s also interesting to note that HDFC Bank had acquired Times Bank, a private sector bank which was promoted by the Times Group, way back in 2000.

HDFC Bank-Snapdeal cards: In August last year, HDFC Bank tied up with e-commerce portal Snapdeal to launch a co-branded credit card. The card is aimed to encourage Snapdeal’s customers from tier 2 and 3 markets to adapt to digital payments. The applicant’s credit eligibility would be be checked instantly. For faster processing of application, the eligibility & CIBIL checks will be conducted while customer is filling the application form.

*Disclosure: Times Internet is an advertiser with MediaNama

Image credit: Flickr user franieleon under CCYBY 2.0