In 2013, when NU’s ticket revenue potential was maxed out by the seating capacity of the NU Coliseum, the program lost $156,609.

Cook is mindful of the sport's bottom line and that the beach volleyball program has a deficit of more than $100,000 as a complementary program to the indoor team. Right now, the Huskers are not attempting to qualify for the NCAA Championships in beach volleyball due to the limited number of programs in the region and haven’t added coaches or scholarships.

Cook often reflects back on when being a profitable program became one of his goals. In 2000 he took the team to China, and before leaving he spoke with a booster group. What began as a question to Cook was mostly just a statement that the volleyball team wouldn’t be able to have opportunities like a foreign trip if not for the football program and all the revenue it generates for the athletic department.

Cook says it was on that day that he set another goal: someday the volleyball program would pay its own way. So it comes with great satisfaction that the time has come.