As a business discipline, CRM helps address the growing complexity of marketing and sales management teams while improving their competitiveness. However, the introduction of a CRM system requires a change in mindset on customer management across departments at an organizational level. The question is not whether to use it or not but how to plan a successful CRM implementation. Many organizations do not wish to commit to a CRM strategy on their own. Also, fear of failure is a significant issue for the delay or suspension of any IT system implementation and therefore, it is no exception.

Statistics indicate that 55% to 75% of CRMs are rejected due to a lack of user acceptance. Identifying the most common causes of CRM implementation challenges will allow you to be on your guard and try to tackle this investment with the right care. Through this blog, we aim to provide some tips that can help businesses to overcome the implementation failure.