South by Southwest is turning 30 this year. The festival is known as a place where creatives—in music, film, marketing and branding, and more—can come to promote their work. It's a festival that's launched startups and helped elevate tech culture. But it's also a festival that some skeptics have argued has become overrun with brands and their activations.

What brands are y'all gonna see at #SXSW this year? — Forrest Wilder (@Forrest4Trees) March 10, 2016 i'm going to sxsw this year to get up close and personal with some brands — noah kulwin (@nkulw) March 10, 2016 We wanted to know what attendees really think about brands and their presence at the festival, so we asked. Take a look at the video above to see what they had to say. 5 Experiential Marketing Activations From SXSW That You Need to See.