Nvidia's CEO Apologises For GTX 970 Issues

Nvidia's CEO Apologises For GTX 970 Issues

| Source: Nvidia Author: Mark Campbell

Nvidia's CEO Apologises For GTX 970 Issues

Nvidia's CEO, Jen-Hsun, has officially apologised for the recent issues with the GTX 970. Nvidia says they will never do it again and they should have detailed the new "features of Maxwell" from the beginning.

Jen-Hsun said that they "failed to communicate" with their marketing team and therefore all the product reviewers and end users of the GTX 970.

Here is the full open letter from the CEO, apologising on behalf of Nvidia for the misinformation surrounding the GTX 970.

"Hey everyone,

Some of you are disappointed that we didn’t clearly describe the segmented memory of GeForce GTX 970 when we launched it. I can see why, so let me address it.

We invented a new memory architecture in Maxwell. This new capability was created so that reduced-configurations of Maxwell can have a larger framebuffer – i.e., so that GTX 970 is not limited to 3GB, and can have an additional 1GB.

GTX 970 is a 4GB card. However, the upper 512MB of the additional 1GB is segmented and has reduced bandwidth. This is a good design because we were able to add an additional 1GB for GTX 970 and our software engineers can keep less frequently used data in the 512MB segment.

Unfortunately, we failed to communicate this internally to our marketing team, and externally to reviewers at launch.

Since then, Jonah Alben, our senior vice president of hardware engineering, provided a technical description of the design, which was captured well by several editors. Here’s one example from The Tech Report.

Instead of being excited that we invented a way to increase memory of the GTX 970 from 3GB to 4GB, some were disappointed that we didn’t better describe the segmented nature of the architecture for that last 1GB of memory.

This is understandable. But, let me be clear: Our only intention was to create the best GPU for you. We wanted GTX 970 to have 4GB of memory, as games are using more memory than ever.

The 4GB of memory on GTX 970 is used and useful to achieve the performance you are enjoying. And as ever, our engineers will continue to enhance game performance that you can regularly download using GeForce Experience.

This new feature of Maxwell should have been clearly detailed from the beginning.

We won’t let this happen again. We’ll do a better job next time.

Jen-Hsun"

Hopefully Nvidia stay true to their word and do not make a mistake like this again and that other companies also learn a lesson from the events surrounding the GTX 970.

For more information on the GTX 970's false specifications at launch in our previous article on it here.

Join the discussion on Nvidia's apology for the GTX 970's false specifications on the OC3D Forums.

Nvidia's CEO, Jen-Hsun, has officially apologised for the recent issues with the GTX 970. http://t.co/oHToDa4JtT pic.twitter.com/EgupghG9kH — OC3D (@OC3D) February 24, 2015

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