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TORONTO — CBC Radio says its revamped arts and culture show Q has been renamed, sort of.

The new name is the same, but spelled with a lower-case “q.”

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By just slightly tweaking the show’s brand the CBC has missed an opportunity to distance itself from the Jian Ghomeshi scandal, says one marketing expert.

“Personally, I think that that’s probably not enough of an effort,” says Brynn Winegard of Winegard & Company.

“What they’re trying to do (I think) is maintain some amount of brand consistency so that they’re not just losing all brand equity, and then at the same time, have it be a little bit different.”

The daily radio program relaunches Monday with its new host, rapper Shadrach Kabango, a.k.a Shad.

Shad’s first day will feature live performances and guests including U.S. comic and podcast host Marc Maron, musician Chilly Gonzales, singer/songwriter Bahamas and Inuk throat singer Tanya Tagaq.