What’s the genius of Amazon? Simple: control of information.

Jeff Bezos turned a little online book store into one of the world’s most valuable corporate behemoths by applying technological solutions to complex problems—creating a model mirrored around the world.

Now, a little-known company is trying to duplicate that feat.

TruTrace Technologies (CSE:TTT; OTC:TTTSF) is helping other companies “Amazonify” their businesses— creating a niche in the tech world that has yet to be filled.

In other words, it has no competitors yet.

As any retail firm knows, distribution is essential—it can be the biggest source of additional costs and the perfect place to improve efficiency.

Inefficiency can be a killer—a study from 2012 showed that distribution centers lose 3000 hours a year to unproductive workflow.

Lack of control over information costs even more—large businesses lost $47 million per year to inefficiencies in data transfer.

For any business to compete with companies like Amazon it all comes down to distribution—finding the best ways to pair products and markets.

But few businesses have the resources--the talent, technology, and budget--to compete with Amazon.

That’s where TruTrace Technologies comes in.

The company has developed a unique platform to help companies cut costs, streamline marketing and distribution procedures, and eliminate inefficiency in the supply chain.

It’s all about finding the best tech to fit the problem—and TruTrace Technologies (CSE:TTT; OTC:TTTSF) has built a sturdy platform that covers an entire industry’s supply chain, from top to bottom.

Plus, the company’s working in an exciting, rapidly growing new industry—cannabis.

Cannabis produced $6 billion in deal values between 2015 and 2018.

Estimates peg the legal cannabis market at $66 billion by 2025.

But in reality, this tech could be applied to much bigger markets.

TruTrace Technologies (CSE:TTT; OTC:TTTSF) is breaking into cannabis, but it’s got the potential to take on much bigger markets—including retail groceries, which is currently dominated by big supermarket chains like Kroger Company ($105 billion) and H.E.B. ($21 billion).

Right now, it’s signed a new initiative with one of the biggest drug distributors in Canada—with more than 1200 brick-and-mortar stores.

The genius of TruTrace is simple—it’s taking tech solutions to the problems in supply chain.

And where other cannabis plays have focused on production—which firms have the most product, the lowest prices, the biggest chunk of market—TruTrace hopes to make a splash by tackling the issues surrounding the emergence of a new market—one that could be worth billions of dollars.

Why look at TruTrace? Here are a few reasons.

#1 From Top to Bottom

TruTrace doesn’t deal in products—it deals in information.

First, there’s the company’s indexing side:

TruTrace Technologies (CSE:TTT; OTC:TTTSF) has built an incredible platform, allowing firms and users throughout the supply chain to search through a vast database.

The indexing feature, which works through the company’s StrainSecure™ platform, allows any user to track a product from its origins to its destination—from development to production to transportation to retail.

This makes tracking the quality of products far easier. It also helps producers protect their IP—make sure no one else is duplicating their methods.

And there’s real demand for TruTrace’s services in the cannabis sector, where control of information is key.

A lot of it comes down to regulation.

Right now, every jurisdiction manages cannabis a little differently. The legal market is tightly regulated.

In California, for instance, there’s the California Cannabis Portal—a system for tracking changes in regulatory patterns that could affect California’s pot market—which will be worth $5 billion by 2020.

It’s no secret that companies and customers love this kind of service—it makes managing risks much easier, it protects the IP of different strains, and it makes sure there’s a leveled playing field, cutting out the black market.