Cost varies from location to location. In general the franchisee will need $80,000 of liquid assets (this includes the franchisee fee and working capital for build out, inventory, marketing and initial operation). The total estimated cost to open an Adam & Eve Retail store is between $172,000 and $350,000 as outlined in the FDD (Franchise Disclosure Document). These figures are only a guideline and not all-inclusive. The following is a breakdown of what is reported in the ITEM 7 of the Adam & Eve Stores FDD (Franchise Disclosure Document).