Research results:



Tested on a panel of 60 people on all skin types, tones and sexes all under dermatological control Immediate results after 1 use:

• 99% agreed that their skin felt softer.

• 98% agreed that their skin appeared to have less impurities.

• 93% agreed their skin felt retexturized and refined.

• 93% agreed their skin appeared brighter.

Results after 10 days:

• 99% agreed their skin felt refreshed.

• 95% of people agreed their skin felt smoother and softer.

• 87% agreed their skin tone appeared more even.

• 82% agreed their dry patches had visibly reduced.

Results after 28 days:

• 100% agreed that the product was gentle to their skin.

• 97% agreed their skin had a healthy glow.

• 95% agreed their skin appeared brighter.

• 83% agreed the appearance of sun damage or dark spots had improved.

• 97% would recommend this product to a friend.

For more than a decade, Huda has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, Wishful. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life.

Each WISHFUL product has been made with Huda’s no-nonsense and honest approach to beauty, and has been tried, tested, and approved by the beauty maven herself.

“I’ve tried hundreds of products, spoken to tons of derms and experts, and tried all kinds of skincare techniques over the years, so I have seen what works for me and what hasn’t,” I know from all the feedback I get from my followers that they are looking for solutions to the same skincare concerns as me, so with Wishful I wanted to create simple but powerful skincare products that visibly work for instant and long-lasting results.” - HUDA