I agree with the author, such "feel-good", romantic action cannot achieve anything, not even raising awareness as people only remember negative experience not a "mildly positive" action.

Moreover actions here cannot really help since the problem is not what we do, but how we thing, our attitude towards each other and the world.

Here is an example: at the moment in New Zealand there is such a drought, that in the capital, Wellington for example the water supplies are enough only for another 19 days, and any meaningful rain until then is uncertain.

Most of the country already looks like a desert.

But individual people are happy with the unprecedented warm and dry summer, they keep on watering their gardens, joking how they forgot to turn off the tap overnight only realizing in the morning that it was on, etc.

Our awareness, concern does not even go beyond the fence of our own garden.

Even the threat that perhaps in 3 weeks I have no tap water cannot disconnect me from my usual comfort.

Unless we change basic self centered human nature, behavior, attitude, no changes will occur possibly until true suffering, "within our fences" will force us to reconsider how we live.

People cannot comprehend that in a global, interconnected world I belong to the whole world, and the whole world belongs to me. There are no fences or boundaries, enemies or friends, we are all cells, organs of the same body.

But we cannot blame people, such a notion is completely against our instinctive nature.

But still, instead of waiting for imminent disasters, or existential threat we should still need to try to "reprogram" human beings, making them aware of the true reality we live in, so we can all exit our own closed, black boxes, merging with everybody else to mutually working together, complementing each other instead of destructive, selfish competition, solve our pressing crisis situations.

And this can only happen through a global, integral education program which explains the nature and laws of the global, interconnected and natural world system we evolved into, and the attitude, behavior humans could adapt to such system.

Any action without such awareness and attainment is futile and causes further crisis.