Showing his support: Daniel Radcliffe backs the campaign (Picture: Supplied)

Daniel Radcliffe is among the celebrities giving a ‘thumbs-up’ this week to a campaign boosting deaf youngsters.

The Harry Potter star can be seen signalling the message ‘good morning’ in British sign language in a number of busy Tube stations.

Other high-profile figures giving the gesture on London Underground digital screens include Olympic diver Nick Robinson-Baker, actress Josette Simon, broadcaster Jamie Theakston – and children’s favourite The Gruffalo.

The Gruffalo has lent its ‘support’ to the campaign (Picture: Supplied)

They have all agreed to take part in the Sign Good Morning campaign, organised by the Life And Deaf Association, which aims to increase inclusion of deaf children in their communities.


The group has helped young people with hearing problems through community activities such as poetry, performance, film and art.



Other backers are Hobbit actor Sir Ian McKellen, London mayor Boris Johnson, Spice Girl Emma Bunton and comic Rob Brydon.

Thumbs up: Josette Simon (Picture: Supplied)

Today is also the start of a 17-day tour by members and supporters of the charity, travelling across Britain in a VW camper van nicknamed Heidi.

They will be visiting schools, Tesco Extra car parks and organisations accompanied by an interactive exhibition of poetry written by deaf youngsters and an award-winning short film. The charity, which was set up seven years ago, published a book earlier this year featuring sign language, which was co-written by children’s laureate and Gruffalo author Julia Donaldson.

Previous activities have included a short film last year called That’s Not All Of Me, and a book of poetry written by deaf children in Greenwich.

Metro readers can upload photos or videos of themselves giving the ‘good morning’ sign through the campaign’s website, www.lifeanddeaf.co.uk.