It looks like you can officially put any hopes of a PlayStation 4 announcement at E3 to rest. In a roundtable with reporters at CES, Sony's Kaz Hirai responded to a question about recent comments attributed to gaming division head Andrew House by stating that "Andy is absolutely right in that we are not making any announcements at E3." As The Wall Street Journal reports, Hirai further added that he's "always said a 10-year life cycle for PS3, and there is no reason to go away from that." That ten-year life cycle would place the PS3's end-of-life around 2016, but as with the PS2 and PS3, we'd expect some overlap between the PS3 and its eventual successor.