Narratiive, formerly known as Effective Measure, has released its website traffic statistics for June 2018, which show that 24.com continues to dominate the South African online general news space.

Narratiive is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

According to the statistics, News24 is the largest South African website – with 5.6 million unique browsers.

Gumtree was ranked second with 4.9 million unique SA browsers, followed by TimesLive with 3.5 million browsers.

Top sites

The table below shows the top websites in South Africa. Only IAB-affiliated websites running Effective Measure’s tracking code were included.

Biggest Websites in South Africa Website Category Unique SA Browsers Page Views news24.com General News 5 554 228 56 509 604 gumtree.co.za Classifieds 4 911 452 124 965 453 timeslive.co.za General News 3 463 450 18 510 373 iol.co.za General News 3 450 468 18 072 773 ewn.co.za General News 2 829 003 15 787 663 Vodacom Vlive Vodacom Portal 2 624 545 17 564 899 msn.com General News 2 598 110 37 040 779 thesouthafrican.com General News 2 257 828 10 033 128 sport24.co.za Sports News 2 064 629 14 034 222 enca.com General News 2 021 373 6 725 831 dstv.com DStv Portal 1 901 369 32 447 492 mybroadband.co.za Technology News 1 868 812 7 251 657 citizen.co.za General News 1 802 254 10 513 438 sowetanlive.co.za General News 1 769 618 13 658 186 soccerladuma.co.za Sports News 1 731 989 36 460 929 autotrader.co.za Classifieds 1 728 634 56 735 550 fin24.com Business News 1 704 670 5 708 395 channel24.co.za Entertainment News 1 664 596 5 856 610 huffingtonpost.co.za General News 1 636 364 5 112 383 BusinessTech.co.za Business News 1 575 064 4 561 483 Cars.co.za Classifieds 1 509 182 59 253 191 businessinsider.co.za Business News 1 439 095 5 253 745 supersport.com Sports News 1 194 908 39 037 528 netwerk24.com General News 1 128 705 10 038 451 TripAdvisor Classifieds 1 113 731 3 829 903 maroelamedia.co.za General News 1 075 242 14 904 912 BBC Sites General News 1 037 753 9 333 120 Health24.com Health News 1 015 689 2 289 444

Top online publishers

Narratiive also tracks statistics for online publishers, showing the total reach of a publisher’s websites.

The table below shows the top online publishers in South Africa, ranked according to local readership.