Arket, an in-house brand of H&M is reportedly in its initial phase of implementing Blockchain and has already carried out a trial through a short experimentation on one of its products. A wool beanie from the autumn 2018 collection was selected, after which the company carried out the experiment to know if tracking of products in a real-time basis had merit.

The whole trial was based on the VeChain’s blockchain platform. The company has, however, not specified the exact locations or products it will be launching with the tracking facility.

Of late, many cryptocurrency enthusiasts took to Reddit and Twitter to share videos where users in London were able to scan their Arket products using a VeChain Pro app to view complete information on the product.