Trigger-warning: you will never unsee this. You will wish after you've seen it that you hadn't seen it. But you know, despite how bad the following video is, that you must see it. PETA, in efforts to ride the disastrous coattails of Gillette, released the most cringy video anyone has ever seen this year. Wherein weird looking dudes dance and gyrate with phallic shaped fruit and veggies.

I'm just going to say it. The type of guy who finds this ad appealing, the kind of guy who watches other dudes tossing green junk about and thinks "YES, I'M FINALLY ABANDONING MEAT TO GO CARROTS" should do all woman-kind a favor and stick to sexbots. It's getting rather exhausting having to hit mute, block, left swipe or else try to avoid creepers, so save us all the trouble and just stick your carrot into a robot. If you think saying no to traditional masculinity with fruit is the answer, let's be honest: you were never that masculine to begin with. Spare us the lecture on how you're eschewing masculinity, bronco.

Looking at the macro context on all this, what's happened to the state of marketing and public relations departments and/or the industry at large? I really want to know who thought this ad was a good idea. Who thought men with veggie junk dancing to techno would help sway the vegan cause? Probably the same idiots behind the Gillette disaster.

FYI, vegans are actually a rather sickly bunch. Check out New Report: Vegans Take Twice as Many Sick Days as Meat-Eaters.

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