“If you look at cities with high proportions of millennials, they have multiple modes of public transportation available,” he said.

TYPros’ plan worked much faster than the organization expected, Roche said.

“We were surprised when we met with them last week and found out they were planning on coming to Tulsa,” he said.

Kant said the TYPros campaign was the deciding factor.

“Their campaign is one of the coolest things we’ve seen as a company,” Kant said. “It was more than enough support that we were very confident we’d have the support to launch.”

Though he said the company’s interest in Tulsa goes beyond the campaign.

“As a company we want to be involved in cities that are undergoing redevelopment and are attracting working professionals, and we’ve seen Tulsa fits that,” he said.

Uber launched in Oklahoma City on October 30 of last year, and since then has matched “thousands” of drivers with riders, Kant said.