Football violence has been a global problem for decades. A new way to approach the phenomenon comes from the theory of identity fusion, an extreme form of social bonding implicated in personally costly pro-group behaviours. Using British and Brazilian fan cultures to illustrate, this article discusses the ways in which identity fusion can help understandings of football violence. While hooliganism in the UK and the phenomenon of torcidas organizadas in Brazil operate under culturally distinct loci, the fundamental cognition underlying the extreme behaviours exhibited by both may be remarkably similar. Through this discussion, the football landscape is shown to offer researchers unique opportunities for understanding culture and the human psyche more broadly.

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