Gus Sorola, director and co-founder of Rooster Teeth. It's for this reason that Rooster Teeth is bringing its internet and gaming culture exhibition RTX to Australia this weekend, the first time the event's been held outside of Austin, Texas. "We've always had a good relationship with people in Australia. It's one of the first places we came to promote Rooster Teeth in 2004", says Sorola. "It's one of our stronger countries outside of the US." "Obviously we appeal mostly to English-speaking countries, [but] we probably have more fans in Australia than Canada." An annual event comprising panels, live shows, competitions, meet-and-greets and games, RTX began in 2011 as an easy way for the team to keep in touch with its most dedicated fans all at once.

Fans line up to get into the store at the RTX exhibition in Austin, Texas. "We had a lot of fans making meet-ups and events all around the world," says Sorola. "There seemed to be enough demand, and we thought if we made our own they'd all come to us so we wouldn't have to travel any more." A handful of Rooster Teeth's series, as seen on its website. RTX 2015 was reportedly attended by 45,000 fans.

While Rooster Teeth's most distinguishing feature is its massive fandom, that's built on the back of a long stream of video content that makes up its core business. Rooster Teeth helped popularise the machinima film genre (manipulating video games to create cinematic content) with its first series Red vs. Blue. The series is still running 12 years later, and nearing its 400th episode. It's currently the longest running web series and American sci-fi series of all time. It's not all about video games though. The company produces a large catalogue of shows across a number of genres, including RWBY, the first western anime series to be distributed in Japan. Sorola believes Rooster Teeth has become so popular in part because it combines the strengths of online and traditional productions to build its community. The team is big on direct interaction with its fans — as evidenced by RTX — but it's also big on consistency. Shows are available at the same time and day every week, so fans make it part of their schedule, like a traditional TV show.