Melissa Burden

The Detroit News

Ford Motor Co. said Friday it has named a global technology executive as a new member to its board of directors.

Lynn Vojvodich, 49, will join the Dearborn automaker’s board on April 1 and will serve on the nominating and governance, sustainability and innovation, and audit committees. With Vojvodich, Ford’s board has 16 members, down from 17 in 2014.

Most recently, Vojvodich was executive vice president and chief marketing officer of Salesforce, a large software company

“Lynn is a proven marketing leader and entrepreneur with a wealth of experience in transforming customer relationships,” Ford Executive Chairman Bill Ford said in a statement. “With deep experience, particularly in the software industry, she brings a unique perspective to the board that will help guide our strategy and evolving customer experience.”

Vojvodich has more than 20 years of experience and has worked with venture capital firms as an adviser to pre-initial public offering and start-up companies. She has held leadership positions at Microsoft and BEA Systems and was a partner in venture capital firm Andreessen Horowitz. She started her career as a mechanical engineer working on design and construction of Gulfstream jets and offshore oil structures.

Vojvodich also holds a position as independent director of The Priceline Group Inc. and was chairman of Take3, a marketing strategy firm she founded in 2006. She earned her bachelor’s degree in product design from Stanford University and holds an MBA from Harvard Business School.

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