We don’t care if this is just an April Fools-related publicity stunt — it’s still incredible. Burger King Japan announced on Friday (PDF) that on April 1st it will start selling Whopper-scented perfume to customers. The fast food chain tells The Wall Street Journal that despite coinciding with April Fool’s Day, this initiative is no joke — there really is going to be Whopper-scented perfume and you really will be able to buy it from Burger King franchises in Japan.

MORE FAST FOOD: McDonald’s uses 19 ingredients in its fries, insists none of them will kill you and Little Caesars’ latest pizza may leave no survivors

As you can see at the photo at the top of this post, the promotions for this fragrance are as hilarious as you’d expect: The tagline is “No Whopper, No Life: Wear It & Have It” and it features a man in a fancy suit with a Whopper protruding from his breast pocket. The perfume itself is called Flame-Grilled Fragrance and will sell for ¥5,000 (~$41) for a 30-milliliter bottle.

We doubt Burger King Japan will sell many of these bottles — $41 is very high for a novelty gift, after all — but we salute them for their wonderfully original promotion idea.

Be sure to check out the full video announcing the Whopper-scented perfume below.