Ricky Genest, who is also known as Zombie Boy stars in this new video campaign for DermaBlend concealer. I wasn't sure who this dude was until someone told me he shot to fame for being in Lady Gaga's video for 'Born This Way'. This behind the scenes video starts with Zombie Boy looking like normal all covered with tattoos, then they put this DermaBlend concealer all over his body completely hiding any indication that he even has tattoos. The before and after is pretty cool. It raises a good question: How do you judge a book?