UPDATE: I’ve added new email addresses for executives at CBS Outdoor. If you’ve already sent an email, you can send another one to these addresses.

Updated info here.

Now through April 28. Times Square. Mercola and the National Vaccine Information Center are running an anti-vaccine “PSA” on CBS Outdoor’s JumboTron on 42nd street. And the ad will be seen by hundreds of thousands of people.

Mercola and the NVIC are determined to convince Americans that vaccines are dangerous and optional, that more harm is done by administering vaccines than by letting infectious disease ravage a population.

And that message needs to be stopped. Especially right now.

Right now:

Right now we need to be promoting vaccines. Right now real people are at risk because of unfounded vaccine fears. Right now measles should be eradicated in the US.

Right now this ad could cost people their lives.

I’ve attempted to contact CBS myself. They have not yet responded. (They have, however, emailed me the opportunity to take a survey to win an iPad. Not kidding. )

Now it’s your turn. You need to contact CBS; you need to ask them to refuse to run this ad.

Please sign this petition at Change.org.

If you are feeling especially ambitious, sign the petition and email CBS Outdoor Customer Relations and CBS Outdoor Communications VP and the Boards of Directors for both CBS and CBS Outdoor to let them know how you feel.

And Tweet @CBSOutdoor and use #VaxCBS to tell them that these ads are unacceptable.

Hopefully, CBS will understand that encouraging the spread of deadly diseases is at least as embarrassing as employing a self-professed Fucking Rock Star From Mars with tiger blood.