State economic officials are hoping to harness the power of a Keene, N.H., company's T-shirt that has gained some serious buzz on the Web.The Three Wolf Moon T-shirt has spent nearly 200 days on Amazon.com's Top 100 list. The shirt, which depicts three wolves howling at a moon, gained cult status after a satirical review was posted claiming it had the ability to attract beautiful women, among other powers. Similar reviews were posted, and demand for the shirt grew until printing company The Mountain had to work overtime to handle the spike. The state Division of Economic Development said Tuesday it is designating the shirt the official T-shirt of New Hampshire economic development."The Mountain's Three Wolf Moon is a true New Hampshire success story," said Steve Boucher of the Division of Economic Development. "What started off as a tongue-in-cheek take on a cool T-shirt has resulted in worldwide acclaim for a very creative and growing Granite State business."The shirt has been worn by actor Rainn Wilson of "The Office" and Allan Hyde of "True Blood." It was also worn by the U.S. Marine's Bravo Company 1st Combat Engineer Battalion.Boucher said an online campaign will be launched featuring local business officials and celebrities wearing the shirt. The Business Resource Center also plans to give Three Wolf Moon shirts to winners of its monthly "Innovation Rocks!" initiative, which recognizes the ingenuity of New Hampshire's innovation leaders.Boucher said that regardless of the truth of the claims of mystical properties possessed by the shirt, he's optimistic about the effect it will have on New Hampshire's economy."If it can generate half of the results that Amazon shoppers are experiencing, we're in awesome shape," he said. "Every CEO should be wearing this shirt."Previous Story: May 27, 2009: Keene T-Shirt Becomes National Sensation

State economic officials are hoping to harness the power of a Keene, N.H., company's T-shirt that has gained some serious buzz on the Web.

The Three Wolf Moon T-shirt has spent nearly 200 days on Amazon.com's Top 100 list. The shirt, which depicts three wolves howling at a moon, gained cult status after a satirical review was posted claiming it had the ability to attract beautiful women, among other powers.


Similar reviews were posted, and demand for the shirt grew until printing company The Mountain had to work overtime to handle the spike. The state Division of Economic Development said Tuesday it is designating the shirt the official T-shirt of New Hampshire economic development.

"The Mountain's Three Wolf Moon is a true New Hampshire success story," said Steve Boucher of the Division of Economic Development. "What started off as a tongue-in-cheek take on a cool T-shirt has resulted in worldwide acclaim for a very creative and growing Granite State business."

The shirt has been worn by actor Rainn Wilson of "The Office" and Allan Hyde of "True Blood." It was also worn by the U.S. Marine's Bravo Company 1st Combat Engineer Battalion.

Boucher said an online campaign will be launched featuring local business officials and celebrities wearing the shirt. The Business Resource Center also plans to give Three Wolf Moon shirts to winners of its monthly "Innovation Rocks!" initiative, which recognizes the ingenuity of New Hampshire's innovation leaders.

Boucher said that regardless of the truth of the claims of mystical properties possessed by the shirt, he's optimistic about the effect it will have on New Hampshire's economy.

"If it can generate half of the results that Amazon shoppers are experiencing, we're in awesome shape," he said. "Every CEO should be wearing this shirt."

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