Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

ironSource releases new platform to track playable ads’ metrics

Jul 23, 2018 by Barry Levine

Called the In-Ad Data Platform, it is designed to capture the choices users make inside these mini-games.

Jul 23, 2018 by Barry Levine Called the In-Ad Data Platform, it is designed to capture the choices users make inside these mini-games. Account-based marketing is no fad: How and why CMOs should commit

Jul 23, 2018 by Joe Hyland

Contributor Joe Hyland explains how the benefits of an ABM approach can go well beyond external marketing.

Online Marketing News From Around The Web:

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