Time Warner CEO Jeff Bewkes has addressed at a recent investment conference the cable network's views in selling cheaper and standalone subscription to HBO Go.

HBO Go is the cabler's online streaming service offering the slew of original HBO programing such as Game of Thrones, The Newsroom, et al. through pay TV subscription.

Bewkes was asked whether HBO would finally consider making the bold move of directly selling its shows to the consumers so that “anybody who’s got a broadband connection can get it for $15 or $20 or whatever the price is.” Hence, side-stepping cable distributors.

Related | HBO GO is available on Amazon Instant Prime Video, Including 30-day Free Trial

Here's Bewkes response:

We are always looking at it. What we’ve basically been doing, we’re looking at the market. We’ve been looking at our ability to service customers and our distributors. And basically up until now, it looked to us as though the best and main opportunity was to focus on improving the penetration, the offering, the servicing, the interface, the monetization of HBO through the existing affiliate system. And part of the reason for that was, first of all, there were some real places of opportunity and underperformers there. Secondly, the broadband-only opportunity up until now wasn’t again looked to us to be really at the point where it would be smart to move the focus from one to the other. So now the broadband opportunity is getting quite a bit bigger, and the ability of the plant to deliver something robust is getting stronger; and so the question you’re asking is becoming more viable, more interesting. What we’re trying to do is basically make sure that we’ve done everything we can with our distributors to take advantage and have them take advantage of what customers they could have. And we’ve got to keep looking actively. We’re seriously considering what is the best way to deal with online distribution, but I don’t have anything to announce about it today.

Bypassing Comcast, Time Warner Cable and others... people will be interested.

Related | HBO's fall preview promo trailer