Jamie Oliver's Food Revolution chopped from American TV in yet another blow to his crusade



Jamie Oliver has suffered a crushing setback in his bid to change eating habits among Americans.

His TV show Jamie Oliver Food Revolution has been temporarily axed due to poor ratings.



The hour long show will be replaced with repeats of the Dancing with the Stars reality show on ABC TV.

Gone sour: Jamie Oliver went to great lengths to get his healthy eating message across to American parents on Food Revolution, but it seems viewers just couldn't stomach it

Oliver's Food Revolution attracted an audience of five million for the first two episodes while a repeat of the reality show topped 13 million ABC TV said they planned to screen the remaining four episodes in June - but TV insiders said they doubt Oliver will be recommisioned for a third series.



Turn off: The show has been temporarily axed due to poor ratings and replaced by repeats of Dancing With The Stars

While TV rival Gordon Ramsay has seen his US career flourish with 'Hell's Kitchen' and Kitchen Nightmares, the decision to axe Revolution from the schedules after just two episodes could spell the end of Oliver's US TV career.



Food Revolution follows Oliver as he tries to change eating habits for the better and promote healthier options in school lunch programmes in Los Angeles.



School chiefs in Los Angeles initially banned him from bringing cameras into the school as they said they had enough nutritional experts.

The 35-year-old was accused of choosing Los Angeles as he wanted to live there with his family rather than choose a city with a worse obesity record.

Much of the first two episodes concentrated on his 'food fight' with school chiefs.

The first season of Food Revolution, set in America's 'fattest city' was a huge success.

The chef tackled food-related problems in Huntington, West Virginia and won an Emmy for Oustanding Reality Program.



The series moved to Los Angeles for Season 2, and Oliver and ABC found themselves with a huge battle on their hands when the Los Angeles school board initially banned their cameras from schools.



Oliver had planned to move his family to Los Angeles earlier this year while he filmed the show.



He called the city his 'biggest challenge yet' and wanted to take his wife, Jools, and children Poppy Honey, eight, Daisy Boo, seven, one, Petal and Buddy, who was born in September, with him while he was away.

Although he was banned from filming LA schools superintendent John Deasy announced plans to ban flavoured milk from schools' menus following Oliver's intervention.

Resistance: Oliver was banned from filming LA schools, however superintendent John Deasy did announce plans to ban flavoured milk from schools' menus following his intervention



