John McCool suspected that a scientific journal called the Urology & Nephrology Open Access Journal was essentially a pay-to-publish journal with a flimsy peer-review process. So he wrote a paper based on a bogus medical condition made up for an episode of Seinfeld and submitted it to them.

This was inspired by the classic 1991 episode “The Parking Garage,” where the gang can’t find their car in a mall parking garage. Eventually, Jerry has to urinate; he goes against a garage wall and gets busted by a security guard; and he tries to get out of it by claiming that he suffers from a disease called “uromycitisis” and could die if he doesn’t relieve himself whenever and wherever he needs to. I went all out. I wrote it as Dr. Martin van Nostrand, Kramer’s physician alter ego, and coauthored by Jay Reimenschneider (Kramer’s friend who eats horse meat) and Leonard “Len” Nicodemo (another of Kramer’s friends, who once had gout). I included fake references to articles written by the likes of Costanza GL, Pennypacker HE, and Peterman J. I created a fake institution where the authors worked: the Arthur Vandelay Urological Research Institute. In the Acknowledgements section, I thanked people such as Tor Eckman, the bizarre holistic healer from “The Heart Attack” episode, giving him a “Doctor of Holistic Medicine (HMD)” degree.

The Arthur Vandelay Urological Research Institute!! That’s some top-shelf trolling right there. If you read the full paper, you’ll also see references to Steinbrenner and Lloyd Braun. Of course the journal accepted and published it:

The journal was excited to receive this “quality” and “very interesting” case report. A mere 33 minutes after receiving it, a representative notified “Dr. van Nostrand” that it had been sent out for peer review (a process the journal’s website touts as “rigorous”). Three days later, reviewer comments were returned to me, and I was asked to make a few minor changes, including adding lab test results from when the patient was in the emergency room. I made these up, too, and promptly resubmitted the revised case report. Soon after, it was officially accepted for publication.

The publication eventually figured out it had been pranked and had a quick back-and-forth with McCool about it.