Esports betting company Unikrn, amidst its highly successful cryptocurrency ICO, has announced a partnership with French bookmaker RPB to create an all-encompassing esports platform – known as Unikrn EU.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]Unikrn EU will expand the company’s real-money esports betting from the UK and Australia to the wider European region.[/perfectpullquote]

Unikrn EU will attempt to expand the company’s real-money esports betting from the UK and Australia to the wider European region. The platform will feature both skill and spectator betting, tournaments, team ownership, and a casino.

On top of this, Unikrn has been granted a betting license by the Malta Gaming Authority. Rahul Sood, CEO of Unikrn, said:

“For a little over a year, Unikrn EU has been working with the Malta Gaming Authority to acquire our new license. Malta has some of the highest regulatory requirements and processes, they are by every measure the gold standard and one of the most respected authorities for responsible and ethical wagering.”

Unikrn’s cryptocurrency, UnikoinGold, will be the primary means of participation for the platform. The company’s coin sale, which was announced back in September, is still in progress, but has already raised over $30 million with two weeks remaining.

[perfectpullquote align=”left” cite=”” link=”” color=”” class=”” size=””]Unikrn’s cryptocurrency coin sale is still in progress, but has already raised over $30 million. [/perfectpullquote]

“Our vision for UnikoinGold is to make it the universal esports and gaming token,” said Sood. “We see a future where UnikoinGold is in the hands of millons of gamers and esports fans, ushering in incredible opportunities to use UnikoinGold inside and outside of Unikrn’s own properties.”

UnikoinGold has become the highest funded esports-related coin sale, perhaps part in-due to the company’s willingness to allow users to purchase the coin with CS:GO skins. The token sale won’t wrap up until October 22.

While Sood’s aspirations seem a bit lofty, his company will likely continue to make waves in esports betting and cryptocurrency. Hoping to combine the ideas presented by companies like Firstblood and Skincoin, the new venture will combine features from several other platforms, such as tournament hosting and other user activities outside of traditional gambling.