PLAYSTATION®4 (PS4™) DESIGN AND PRICE UNVEILED, AVAILABLE AT $ 399 IN U.S. AND AT € 399 IN EUROPE PS4™’s Striking, Modern Design Unveiled at E3 Press Conference, Along with Extensive Lineup of Innovative Software Titles That Deliver Gaming Experiences Never Before Possible

Tokyo, June 11, 2013 –Sony Computer Entertainment Inc. (SCEI) today announced that the PlayStation®4 (PS4™) (CUH1000A series) computer entertainment system will come in “Jet Black” color and will be available this holiday season in the United States and Europe at a recommended retail price (RRP) of US$ 399, Canada$ 399, € 399, and £ 349.

The design of PS4 made its public debut at the PlayStation® press conference on June 10, 2013, which kicked off the Electronic Entertainment Expo (E3) in Los Angeles. PS4 will also be displayed this week at the Sony Computer Entertainment America booth at E3, one of the world's largest video game exhibitions.

The internal design architecture of the PS4 system, from the optical drive and power supply unit to the cooling mechanism, has been pursed to keep the body as slim and light as possible to dramatically enhance the flexibility of the design.