If you’ve worked at enough companies in the IT industry, you’ve probably noticed that the most talented software developers tend to not stick around at one place for too long. The least talented folks, on the other hand, entrench themselves deep within the organization, often building beachheads of bad code that no sane developer would dare go near, all the while ensuring their own job security and screwing up just enough times not to get fired.

Earlier this month, Bruce F. Webster aptly named this phenomenon the Dead Sea Effect. Today, I’ll discuss a solution to overcoming it. In short: embrace turnover, encourage separation, and don’t even think about saying “careers, not jobs.” Oh yes, it’s Employment 2.0.

Revisiting the Cravath System

Like many 2.0-isms and “innovative” ways of doing business, the “Up or Out” solution to our personnel crisis is not new. Paul D. Cravath first implemented it at the turn of the century. Not this century, of course, but the last one.

Here’s how the “Cravath System” works. Bring lots of new employees in, team them up with mentors, provide real work to do, and give them a choice: either get lots of great experience and get out, or work hard for a higher-up position. Whenever you hear someone aspire to “make partner”, he’s undoubtedly working at a firm that’s adopted this model.

Since its inception in the early 1900’s, the Cravath System has spread to tens of thousands of different companies in different professions, ranging from accounting to urban planning. Robert T. Swaine, in his 1947 book The Cravath Firm And Its Predecessors, describes the result of its use:

Under the “Cravath system” of taking a substantial number of men annually and keeping a current constantly moving up in the office, and its philosophy of tenure, men are constantly leaving… it is often difficult to keep the best men long enough to determine whether they shall be made partners, for Cravath-trained men are always in demand, usually at premium salaries.

Sound familiar? If we “black box” our current process and the Cravath System, they’re practically the same thing: lots of new hires of varying skill come in, and mostly talented workers come out. Yet, somehow, our box gets mucked up with the “residue”, while theirs stays a well-oiled machine. There’s a good reason for this: instead of fighting to retain top talent, we need to make top talent.

A Reality Check

Let’s not ignore the elephant in the room: employees will quit. No matter what you say, no matter what cushiony benefits you give, no matter how hard you try, they will leave you. It’s just a matter of “when”.

In almost every job I’ve had, giving my two-week notice was like an awkward, uncomfortable break-up. “Really,” I’d say time and time again, “it’s not you, it’s me.” It seemed no one understood that it was “just that time”. Worse still, they’d often decline my offer of thoroughly training a replacement and would sometimes even terminate my employment on the spot. This was truly their loss: when I’d leave, I’d take all institutional knowledge they paid me to learn on my own, and not distill it for my successor.

The reason that I (and many of you) have had these similar quitting experiences is because many employers – despite having been employees themselves – don’t want to accept the fact that employees quit. Some even desperately try to change the fact. I can’t count the times I’ve heard “we offer careers, not just jobs” and “we’re more like a family than a company.” Interestingly enough, those companies tend to have the most mature dead-sea cycles.

Employees – especially the most talented ones – are not “dating around” and moving from place to place in search of the Perfect Company at which they can grow old and retire at. They’ve already aced the first four rungs of Maslow’s hierarchy and are in search of self-actualization: the instinctual need of humans to make the most of their abilities and to strive to be the best they can.

This point bears repeating. Indefinite retention is impossible; employees always quit. The key part is understanding why, and how to leverage this inevitability towards everyone’s advantage.

Why the Skilled Quit First

Bruce did an excellent job of explaining why the unskilled don’t quit:

They tend to be grateful they have a job and make fewer demands on management; even if they find the workplace unpleasant, they are the least likely to be able to find a job elsewhere. They tend to entrench themselves, becoming maintenance experts on critical systems, assuming responsibilities that no one else wants so that the organization can’t afford to let them go.

The reason that skilled employees quit, however, is a bit more complicated. In virtually every job, there is a peak in the overall value (the ratio of productivity to cost) that an employee brings to his company. I call this the Value Apex.

On the first minute of the first day, an employee’s value is effectively zero. As that employee becomes acquainted with his new environment and begins to apply his skills and past experiences, his value quickly grows. This growth continues exponentially while the employee masters the business domain and shares his ideas with coworkers and management.

However, once an employee shares all of his external knowledge, learns all that there is to know about the business, and applies all of his past experiences, the growth stops. That employee, in that particular job, has become all that he can be. He has reached the value apex.

If that employee continues to work in the same job, his value will start to decline. What was once “fresh new ideas that we can’t implement today” become “the same old boring suggestions that we’re never going to do”. Prior solutions to similar problems are greeted with “yeah, we worked on that project, too” or simply dismissed as “that was five years ago, and we’ve all heard the story.” This leads towards a loss of self actualization which ends up chipping away at motivation.

Skilled developers understand this. Crossing the value apex often triggers an innate “probably time for me to move on” feeling and, after a while, leads towards inevitable resentment and an overall dislike of the job. Nothing – not even a team of on-site masseuses – can assuage this loss.

On the other hand, the unskilled tend to have a slightly different curve: Value Convergence. They eventually settle into a position of mediocrity and stay there indefinitely. The only reason their value does not decrease is because the vast amount of institutional knowledge they hoard and create.

Shaping the Value Apex

There’s an entire mini-industry out there that helps companies stretch the value apex. Just googling “employee retention” brings back myriad results and ads, ranging from books to seminars to consultants. The value proposition of these various products is simple: spend some money now to retain employees longer, thereby saving more money later in turnover costs.

However, the value apex can only be stretched so far. At some point, the cost of retaining – be it through salary increases, motivational programs, or creating a Neverland with free food, free toys, and exuberant goof-off time – exceeds the cost of turnover. Regardless of how much a company spends on this – too little, too much, or just enough – it does not change the fact that the value apex exists.

After stretching, there’s only two ways to further optimize the value apex: by accelerating the value-growth curve and terminating it as close to the as the apex as possible. Both of these are accomplished through the Cravath System.

A Culture of Quitting

We’ve all experienced how managers and higher-ups dance around the fact that we’ll quit someday. The justification given for why a process should be documented is almost always “because you might be hit by a bus tomorrow” (or the less macabre “win the lottery”). Since neither is within the realm of reasonable probability, this transitional documentation is often half-assed with the understandable “you’ll have more things to worry about if I get hit by a bus” attitude. But imagine if the justification for documentation was different:

I need you to document this process in detail so that any yahoo can understand it a year from now after you’ve left.

I’ve never had a manager or higher-up ever put it that way. In fact, many people feel that’s an even more solid justification than “hit by a bus”. But it isn’t; it’s just reality. Why not accept it?

Of course, that justification would never even need to be given if a company embraced a culture of quitting. If they were upfront with their employees and said something to the effect of, “we know that you’re not going to retire here; in fact, after two to three years, we know you’ll be ready to move on to a different job. But before that happens, we want to make sure that you feel that you’ve done an excellent job here and are leaving with some solid experience under your belt. Of course, there are a handful of architect and management positions available, but you’ll really need to demonstrate commitment before even being considered for those. Obviously, that path isn’t for everyone.”

Imagine how much different things would be if you were told that on your first day. Just about every task you do would be in consideration of your successor. Not only would you take pride in solving problems – and, of course, getting strong ROR (Return on Resume) for those solutions– but you’d also take pride in knowing that the guy who comes after you will have an easy time picking up your work. Just as your predecessor did for you.

The benefits don’t stop there. A company with a culture of quitting does not have ex-employees; they have alumni. This is far more than a semantic distinction. An alumni relationship is positive; something that people can take pride in; and one that keeps the door open for further opportunities on both ends. Let’s face it; we’re already curious about our former workplaces and try to keep up through former coworkers. It’d be that much easier if the company facilitated this in some manner.

The alumni relationship also helps with the flow of new personnel. While ex-employees are be hesitant to recommend the company they “broke up” with, alumni will champion it to colleagues in need of similar experience. Furthermore, there’s no sense of defeat when an alumni returns – armed with experiences from other organizations – for another tenure.

For consulting companies or services firms, maintaining a solid relationship with alumni is an excellent avenue to find new business. Who better to recommend as a vendor than a company that one had first-hand experience working at?

But perhaps the most important benefit to a culture of quitting is that it effectively flushes out the residue of unskilled employees. When someone hasn’t moved up or out after a few cycles, it becomes painfully evident who the weakest link is. Everyone – even that certain someone – knows that they’ve long outstayed their welcome. If the sheer awkwardness of being “that guy” doesn’t cause him to leave on his own, and he still doesn’t get it after being asked to resign, then certainly no one will miss him when he’s inevitably let go.

Bringing Home Change

Obviously, this article has painted some incredibly broad strokes, the largest being the stark dichotomy between skilled and unskilled developers, and the lack of distinction between organizations. While this doesn’t change the fact that a value apex exists, it does change its shape. Generally speaking:

The higher-up the position, the longer the curve . Changes tend to occur much more slowly at the top. For example, a basic “refactoring” of a department’s teams could take well over a year to implement.

. Changes tend to occur much more slowly at the top. For example, a basic “refactoring” of a department’s teams could take well over a year to implement. The greater the skill, the shorter the curve. Ambition and skill go hand-in-hand, and ambitious individuals tend to want swift changes, and quickly lose motivation when these don’t happen.

Ambition and skill go hand-in-hand, and ambitious individuals tend to want swift changes, and quickly lose motivation when these don’t happen. The larger the company, the shorter the curve. Large teams are generally not receptive to ideas from the new guy, leaving a large part of contribution (i.e. past experience) wasted. Furthermore, promotions are often based on tenure, not skill.

Large teams are generally not receptive to ideas from the new guy, leaving a large part of contribution (i.e. past experience) wasted. Furthermore, promotions are often based on tenure, not skill. The smaller the company, the longer the curve. Smaller companies, on the other hand, are more receptive to change, allowing one to contribute past experiences for a long while.

Smaller companies, on the other hand, are more receptive to change, allowing one to contribute past experiences for a long while. The less skill-demanding the company, the significantly longer the curve. Not all companies need top talent. For example, the company who needs only maintainers of an ancient COBOL application might be best fit with curves that are closer to the value convergence.

One important point to keep in mind, too, is that skill is not measure of overall worth. At some point in our lives, many of us no longer look towards our career for self actualization. For example, many feel that having a family provides much more self actualization than a career, and choose not to work those sixty hour weeks to meet those tight deadlines. And there’s nothing wrong with that.

That said, we still need to bring these changes to our industry. Obviously, we can’t all implement the Cravath System overnight. For many companies – especially those who really don’t need skilled developers –a full-fledged Cravath system will never be a good fit.

But there is one thing that we all can do. In fact, let’s all do it together, right now, right this moment. Employees, go ahead and say to yourself:

I know that I will quit my job, and there’s nothing wrong with that.

Now it’s your turn, employers/managers:

I know that my employees will quit, and there’s nothing wrong with that.

Once we’ve all accepted this, things will start to work better. Eventually, we’ll join the legal industry, the accounting industry, and so many others, and we too will have our well-oiled machine. But first things first: we need to embrace quitting, not fear it.