The University of Alabama is now apologizing after one of its sorority’s recruitment videos went viral over the weekend.

Deborah Lane, the associate vice president for university relations, offered a clinical apology on behalf of the school Monday.

“This video is not reflective of UA’s expectations for student organizations to be responsible digital citizens,” Lane said. “It is important for student organizations to remember what is posted on social media makes a difference, today and tomorrow, on how they are viewed and perceived.”

But why is the school apologizing at all? The six-minute clip features no nudity, drugs or alcohol, and the last time I checked, wearing a bikini isn’t a crime.

Instead, the school’s apology allows a woman to hide behind her computer screen while criticizing students for making an entertaining video that promotes a campus organization.

It allows a critic to turn something fun and innocent into something politically incorrect and offensive, which is the last thing we need in 2015. (VIDEO: This Amazing Sorority Video Has Captured The World’s Attention)

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