Put on your page jacket, settle into your KouchTown sofa, and chow down on your Teamster sub before Netflix—er, the T.S.A.—takes it away. Yes, the days of unlimited bingeing and re-bingeing of 30 Rock really are coming to an end. As noticed by the blog Whats on Netflix two weeks ago, and now confirmed by Netflix, the NBC sitcom will be leaving the service, at least in the United States, on October 1. Adjust your Ludachristmas plans accordingly.

According to Netflix, the license for 30 Rock has come up for renewal, as happens for every TV show or movie on the platform. “As we expand our content portfolio, our goal is to continue offering great movies and TV series for our members, while also providing content that is available exclusively on Netflix,“ said a company representative.

Like Friends and The Office and Cheers, 30 Rock is a network sitcom that found seemingly eternal life on the streaming service, luring in new fans and staying true to the old ones by presenting unlimited access to every episode—the perfect 22-minute-long accompaniment to dinner or a 3 A.M. insomnia session that could only be cured by remembering what Frank’s hat said in the episode when he started dating Susan Sarandon. (It‘s “Deli Meat.“) None of the other NBC sitcoms currently on Netflix are slated to leave on October 1 along with 30 Rock, but contracts can vary from series to series—and an eventual exodus does seem likely. With Netflix putting its focus on developing its own content (which the streaming service owns forever, everywhere, without having to pay license fees) and networks like CBS and studios like Disney working to develop their own streaming services, the wild west of streaming—where you could leap effortlessly from a Parks and Recreation marathon to the new season of House of Cards, mixing and matching new and old and network and streaming at will—is coming to an end.

So, will the only way to watch 30 Rock soon be by using the DVD sets you’ve clung to for some reason? Probably not; NBC has not announced plans for 30 Rock’s future, but the network was an original partner in Hulu. It still has a 30 percent stake in the streaming service, where you can currently find NBC classics like Seinfeld, Frasier and Parks and Recreation. The proliferation of Liz Lemon GIFs on Tumblr alone suggests that 30 Rock’s digital footprint is too vast for NBC to give up on it so quickly, and though Hulu is working on establishing an identity of its own for original programming, a large part of its slate is still made up of the shows broadcast by its network stakeholders (which also include Fox, ABC, and Time Warner.) NBC and Hulu have not yet responded to requests for comment.

But even if 30 Rock won’t be gone long, its departure from Netflix does mark the end of an era—a time when it felt like Netflix might be the sole streaming giant forever, a constantly updating trove of pop culture and new favorites to be discovered. The best of its original programming is still making it a formidable force; Orange Is the New Black and Angelina Jolie’s new movie and, hey, maybe even Fuller House are likely enough to help the service maintain the huge number of subscribers it has added since expanding so aggressively into original programming. But for a while there, Netflix was on its way to being like Kleenex or Coke—a brand name that becomes synonymous with an entire product (in this case, streaming video). But now that every network and studio and even Looney Tunes want to create their own Netflix, viewers are caught constantly shuffling between services—never quite knowing where their favorite old show might be this month, or if it might disappear for good.

There are worse fates; I remember a time, children, when if you missed an episode of television, it was just gone—unless your neighbor happened to be recording it on their VCR that night. So even if 30 Rock isn’t likely to be away for long, if at all, this is still an opportunity to mourn: for the magical time when you didn't need to pay for multiple subscription services each month, or for the weirdly comforting knowledge that Liz Lemon and Claire Underwood were under the same metaphorical roof. Where’s our Jack Donaghy pep talk and glass of scotch when we need it?