Calvin Klein just released its advertising campaign for fall 2016, and if you ask us, it just might strike the perfect balance between considerable star power and the provocative image that's become a central part of the brand's DNA.

But before you go thinking overtly sexualized campaigns are a recent development, let's take a look back at the archives. Because CK and sex have been bedfellows since the company launched nearly four decades ago, and the brand's ad campaigns have been ruffling feathers since the start.

From Brooke Shields not letting anything come between her and her Calvins, to a naked Kate Moss and Kylie Jenner's strangely eroticized grapefruit, here's the (somewhat NSFW) history of Calvin Klein's controversial ads.