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Many regulatory agencies and anti-smoking groups around the world are pushing for regulation of electronic cigarettes primarily as tobacco products. Many admit wanting to keep e-cigs off the market even while traditional cigarettes continue to kill countless users.

Most individuals who have been watching the industry and keeping up with the science tend to agree that electronic cigarettes have far more benefits that drawbacks. To put it simply, they make tobacco cigarettes — products which are highly addictive and ultimately kill half their users — obsolete.

But that doesn’t stop efforts to fight electronic cigarettes and attempts to deter their use. Some public health experts and anti-smoking advocates — many of whom are backed by pharmaceutical companies with billions invested in the cessation market — continue to claim e-cigs should be avoided just in case they turn out to have harmful effects. Above all, they press regulatory agencies for knee-jerk policies intended to kill the market until more evidence exists (that’s science jargon for perhaps indefinitely).

On the other hand, despite a campaign of ignorance by opponents, electronic cigarettes continue to succeed. Since they entered the U.S. market around 2006, the industry appears to have more than doubled in size every year. Many analysts don’t think this trend is going to stop anytime soon.

Now, with the speed and urgency of aged molasses, the FDA joins the conversation looking to regulate the market for safety.

And certainly it should. But thus far, regulatory plans for the products appear custom designed to bog down companies in red tape and demolish innovation. It seems this will either hand the industry to tobacco and pharmaceutical giants or kill it entirely.

But that’s the short-term and pessimistic view. And while the FDA certainly has the power to create problems for the market now (and likely will), there are two things likely to prevent bad e-cig policies from sticking around for very long.

First, the public is already beginning to see and believe in the benefits of a world where electronic cigarettes and nicotine vapor products have replaced traditional tobacco smoking methods. Experts can be easily argued against, portrayed as having conflicts of interest, or said to be lacking enough evidence.

But it’s difficult to argue against a tide of thought change that can be seen both anecdotally and statistically. And at this point, there appears to be few in the U.S. that don’t know someone that managed to quit smoking using electronic cigarettes. It’s likely harsh regulations against the products would eventually be loosened as a response to public demand — not just from smokers, but from individuals with smoking loved ones.

Second, it’s entirely possible the FDA itself with come around on the issue of e-cigs. Despite the relative ease with which we might view the FDA as a corporate lobbyist’s wet dream, it does have certain rules and goals that I would like to believe it means to follow.

The FDA was given control over the tobacco market with one pretty simple goal — reduce the tobacco-related death toll. The FDA may take quite a while getting there, but electronic cigarettes are rapidly proving themselves to be the silver bullet against smoking addiction for which the world has been searching for decades.

Letters like a recent one to the World Health Organization from 53 tobacco and nicotine experts in defense of the products are starting to pop up more commonly. These kinds of things speaks on the FDA’s level and at its speed. It’s even possible that with enough push against the already proposed regulations, the FDA may be forced back to the drawing board yet again.

Check back soon for a bit more focus on why bad policy won’t stop e-cigs anyway.