Hi Dexter,

I’d say a bit of both. Usually you will only start with the keyword research when you are creating your listing and are about to sell your product.

However, if you find out during product research that all of your competitors are missing out on a huge keyword. Then this could definitely factor in during product research if I decide if I should go for a product or not. Like I said before, when doing product research you are deciding if you can beat your competitors on stuff like:

Price

Product quality

Images

Reviews

But keyword research is also a point you can outperform your competitors on.

Hope this makes sense!

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