Over the years, email marketing has proved to be an effective tool for marketers helping them to stay connected with consumers, attract higher response rates and get better leads at a low cost. If you are thinking to leverage emails for your next campaign then you have certainly made the right choice. To give you that extra boost and confidence, here we have collected 16 email marketing related stats that will prove why email is going to be an incredible tool in the coming days for every marketer, brand and business.

General Email Statistics

The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. – Radicati Group

90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. – Forrester Research

Email Automation

Transactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue. – Experian

Email marketing technology is used by 82% of B2B and B2C companies. – Ascend2

B2C marketers who leverage automation have seen conversion rates as high as 50%. – eMarketer

• Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. – Lenskold and Pedowitz Groups

Mobile Emails

75% of Gmail’s 900M users access their accounts via mobile devices. –TechCrunch

About 53% of emails are opened on mobile devices. – Campaign Monitor

Email Personalization

Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. – Aberdeen

Personalized emails deliver 6x higher transaction rates. – Experian

Marketers have noted a 760% increase in revenue from segmented campaigns. – Campaign Monitor

Marketers see an average increase of 20% in sales when using personalized web experiences. – Monetate

Email Engagement

You are 6x more likely to get a click-through from an email campaign than you are from a tweet. - Campaign Monitor

Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey

Email ROI

Email marketing has an ROI of 3800%. – DMA

77% of ROI comes from segmented, targeted, and triggered campaigns. – DMA