© Provided by MediaNews Group d/b/a Digital First Media Former New England Patriots tight end Rob Gronkowski holds a news conference announcing his advocacy for CBD and becoming an investor in Abacus Health Products, the maker of CBDMEDIC, Tuesday, Aug. 27, 2019 in New York. (AP Photo/Corey Sipkin)

Robert Kraft is bringing Gronk back to Foxboro — to hawk medical pot, not play — as the Patriots owner will partner with Rob Gronkowski’s CBD company, the two have announced.

The superstar former tight end will hold a press conference Oct. 24 to announce his partnership with Kraft’s company, Gillette Stadium and Patriot Place in Foxboro, Gronkowski’s medical pot company said in a news release Tuesday.

Gronkowski is a partner in Abacus Health Products, a medical marijuana company.

The news release notes this will be “the first CBD partnership for the organization.”

It also says the announcement will provide “a first look at his role in CBDMEDIC’s new advocacy campaign.”

Gronkowski, who retired after last season, released this information on the same day he announced he wouldn’t be returning later this year to play for the Patriots, an idea he’s left the door open to up to this point.