Kanye West's pop-up shop featuring Life of Pablo merch is now open at 83 Wooster St. in Manhattan. (It runs from 4-8 p.m. Eastern today, and 12-8 Eastern on Saturday and Sunday.) Here's what the scene was like during a press preview Friday afternoon:

A huge line snaked through Soho hours before the store opened, and crowds tried to rush the doors.

The front door:

Inside was tons of TLOP merch, including many items on sale at the Madison Square Garden album launch:

Kanye's Yeezy Season 2 zine was finally on sale (after not being available at its own launch party). It costs $200!

A jacket based on the infamous TLOP tracklist notepad (labeled the "Squad Sheet Vintage Jean Jacket") was priced at $400:

The Robert Kardashian / Donda West memorial shirt Kanye wore on "Saturday Night Live":

Read "Kanye West Is Still Changing The Life of Pablo. Does It Matter?" on The Pitch.