Watch: Paul McCartney Records Song to Promote Vegetarian Food

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To launch a new range of chilled meat-free foods from Linda McCartney Foods, the company has kicked off a #LoveLinda campaign that includes a fantastic new television commercial with new music by Paul McCartney.

“The family today confirm that the leaked track and accompanying animation are part of the #LoveLinda campaign they have been working on alongside the Linda McCartney Foods brand,” the company said in a statement. “This is the first time in 15 years that the brand has done TV advertising. The TV advert shows the McCartney family as you have never seen them before in animated form.”

Legendary singer-songwriter Elvis Costello, a vegetarian since the early 80’s and close friend of the late McCartney (who passed away in 1998), provides the voice-over narration for the new commercial. “Linda always talked well and made it seem that you wouldn’t be joining a secret weird society by being vegetarian,” he says.

Needless to say, it’s a beautiful piece of animation and should be well received when it airs in the UK starting January 28th. Have a look below.