04/29/13

How Mobile App Usage Differs By Gender

Men are from Mars, and Women are from Venus. While this adage may hold true when it comes to opinions on sports, fashion, and 50 Shades of Grey, what about app usage? We decided to take the battle mobile to see how app usage differs by gender.

For this infographic, we looked into our massive data set of 500M unique user profiles, of which we have millions of data points on behavioral information by gender, to answer questions such as this one….if Men are from Mars, and Women are from Venus, which planet prefers social networking apps?





Mobile App Usage By Gender – An infographic by the team at Apsalar

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Mobile App Usage By Gender – An infographic by the team at Mobile App Infographic