Is it cheap enough to beat the PS4?

Microsoft has slashed the official price of the Xbox One console yet again, making it £50 cheaper than the PS4.

Both consoles have had plenty of unofficial price cuts and bundles but the price of a standalone Xbox One in the UK is now just £299.99, considerably less than the £349.99 of the PlayStation 4.

Although its lead in the UK is narrower than anywhere else in the world bar America, Sony has never needed to drop the price of the PlayStation 4 since launch.

The Xbox One though has seen a series of drops, and after starting out at £429.99 at launch is now £130 cheaper less than two years later. Although a significant portion of that is thanks to dropping Kinect as standard.




Retailers have been selling the Xbox One for less than £300 for a while now, although the official price cut doesn’t necessarily mean they’ll lower it even further.

A PlayStation 4 can occasionally be had for £300, but is generally sold at around £320.

Although the timing of the Xbox One cut may seem a bit random it’s no doubt a result of the end of the Easter school holidays.

In fact the Xbox One is overdue a price cut in the UK, as it has received several in the US – with one well timed cut before Christmas allowing the console to overtake the PlayStation 4 for two key months.

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