Barrier signage company Mesh Direct has announced its green initiative, including the goal to be carbon neutral by 2020 and the introduction of recycled signage materials.

The announcement:

Grand format printing company Mesh Direct has announced a new pledge to becoming more environmentally friendly. They have recently released information about a new Green Initiative which they have already begun working towards, focusing on reducing, recycling and reusing.

The signage industry is one of many contributing damaging impacts on the environment. Currently, almost 100% of signage ends up in landfill, resulting in hundreds of thousands of tonnes of waste each year. It’s hard to say exactly how big the industry’s carbon footprint is, but with the printing, manufacturing and transportation involved, it’s undoubtedly not to be ignored.

Mesh Direct is one of Australia’s leaders in grand format printing and out-of-home advertising, supplying printed signage nationwide. The environment is an important personal consideration among the faces behind the company, and they decided it was time to also make it an important consideration for the business.

Director Andrew Doenick said “Of course the environment is important to all of us. It’s something the team at Mesh Direct want to put at the forefront of what we do. We’ve already started chipping away on our Project Green these past few months and we’re looking forward to more exciting things to come.”

With that, the company has pledged with a new Think Green, Do Green campaign.

The campaign sets out several short and long term initiatives which Mesh Direct hopes to achieve, including becoming carbon neutral by 2020 and launching a new recycling collection scheme by 2022. They’ve also just added a new range of sustainable signage options to their current range including EcoBoard and EcoVinyl. EcoBoard is a biodegradable, organic and chemical-free alternative to traditional corflute and plastic products. EcoVinyl is a billboard skin material which is 100% recyclable.

Social responsibility is a priority in most industries these days. However, the signage industry is considerably behind. Not only are Mesh Direct looking at themselves, but they’re also looking into the industry as a whole. They’re asking new questions and challenging the way things are done.