Over the past few years, we’ve seen massive improvements in digital marketing sophistication and capabilities. Today there’s a rich suite of tools allowing marketers to gain better insights, reach audiences in new ways, and develop improved marketing campaigns so users have better web experiences. Yet many modern marketing tools—like web analytics, conversion tracking, remarketing, and more—depend on adding "tags" to your website.

Website tags help enable today’s sophisticated digital marketing technologies

Tags are tiny bits of website code that can help provide useful insights, but they can also cause challenges. Too many tags can make sites slow and clunky; incorrectly applied tags can distort your measurement; and it can be time-consuming for the IT department or webmaster team to add new tags—leading to lost time, lost data, and lost conversions.





We’ve been hard at work to help take the pain out of tagging for everyone. That’s why today, we’re announcing our first release of Google Tag Manager help take the pain out of tagging for everyone.. We’re launching globally in English, and the product will soon be available in many other languages.





Google Tag Manager is a free tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface. You can add and update your own tags, with just a few clicks, whenever you want, without bugging the IT folks or rewriting site code. It gives marketers greater flexibility, and lets webmasters focus on other important tasks. Take a quick look at how easy it is to set up an account and manage your tags:









Google Tag Manager is built to handle your tagging needs, and it works with Google and non-Google website tags. We’ve packed in lots of great features , including:

Asynchronous tag loading

Easy-to-use tag templates , so marketers can quickly add tags with our web interface, as well as support for custom tags

, so marketers can quickly add tags with our web interface, as well as support for Error-prevention tools like Preview mode (so you can see proposed changes before implementing them), the Debug Console , and Version History to ensure that new tags won’t break your site

(so you can see proposed changes before implementing them), the , and to ensure that new tags won’t break your site User permissions multi-account functionality to make it easy for large teams and agencies and clients to work together with appropriate levels of access

functionality to make it easy for large teams and agencies and clients to work together with appropriate levels of access Plus we have exciting plans to add great new features over the next several months

We’re also happy to announce our tag vendor program: If your company provides tag technology and you’d like Google Tag Manager to include a template for your tag, please contact us here to become a tag vendor.