Until I saw https://www.instagram.com/inrachelshoes/ my theory was: Influencers should write their sponsored posts in a natural, beautiful, down to earth style of presentation and talk. You know, like the folks, like us! I was preaching (via my blog, but not religiously) that Influencers should never just post an ad “as is”, because an Ad is an Ad — and brands do enough of that. With Influencers, they should look for regular ppl to write about them, to recommend them. Right? Wrong (sometimes)! Look at the above post — she posted a visual of an ad, with good results in terms of Likes and comments.

There is an exception for anything, life is not black and white (and sometimes there is an exception for that too. #DeepThoughts ).

Wow.