DC is pulling out all the stops to promote "The Great One" Brian Michael Bendis's Superman comics. According to "The Great One" himself, DC will advertise the Superman titles on television. Bendis tweeted the news:

Just approved a cut of the TV COMMERCIAL @DCComics is gearing up for our Superman titles this summer. its the kind of promotion stores have been asking publishers to do for years. So exciting! Promotion! Outreach! pic.twitter.com/oRLhBxpZEb — BRIAN MICHAEL BENDIS (@BRIANMBENDIS) July 3, 2018

Though he did point out:

btw- that is NOT a clip from the commercial, lest anyone think… that is a totally farcical clip from a certain late night variety sketch show — BRIAN MICHAEL BENDIS (@BRIANMBENDIS) July 3, 2018

That's good news for the industry, as it's not clear that most people even understand that comics are still a thing you can buy, even if they enjoy the intellectual properties derived from them in movies and television shows. It's quite a show of support by DC for The Great One… though maybe DC Publisher Dan DiDio has some other motivation as well.

But still, it's mostly about Bendis. And how does The Great One repay DC for their kindness and support? By going over the page count for Man of Steel #6. For shame!

Man of Steel #6 hits stores tomorrow. Superman #1 and Action Comics #1001 follow later in July.

SUPERMAN #1

written by BRIAN MICHAEL BENDIS

art and cover by IVAN REIS and JOE PRADO

variant cover by ADAM HUGHES

variant cover by DAVID MACK

A bold new chapter for the greatest superhero of all time begins here as the superstar team of writer Brian Michael Bendis and artist Ivan Reis begin their run on the all-new SUPERMAN! The fallout from the Man of Steel miniseries has Clark Kent looking at the world through new eyes…with new ideas about what Superman could and should do for the city of Metropolis and the planet Earth. His first job? Getting the planet back out of the Phantom Zone!

ON SALE 07.11.18

$3.99 US | 32 PAGES

FC | RATED T

This issue will ship with three covers. Please see the order form for details. Includes a code for a free digital download of this issue.

ACTION COMICS #1,001

written by BRIAN MICHAEL BENDIS

art and cover by PATRICK GLEASON

variant cover by FRANCIS MANAPUL

variant cover by DAVID MACK

Acclaimed writer Brian Michael Bendis' new chapter for the Man of Steel and the world of tomorrow begins here! The devastating repercussions from the Man of Steel miniseries still reverberate as Metropolis enters a new age! The Daily Planet teeters on the brink of disaster! A new criminal element has made its way onto the streets of Superman's hometown! The longest- running superhero comic of all time explodes off the page with art by fan favorite Patrick Gleason.

ON SALE 07.25.18

$3.99 US | 32 PAGES

FC | RATED T

This issue will ship with three covers. Please see the order form for details. Includes a code for a free digital download of this issue.