Jersey Mike’s Subs will sponsor the 2018 Summer Split for the North American League of Legends Championship Series (NA LCS).

The sandwich restaurant chain will offer on-site activations for ticket holders, and a LOL gift-with-purchase promo code for customers.

This is only the second non-endemic sponsor for the NA LCS, which has an ongoing partnership with State Farm.

Jersey Mike’s Subs has turned its attention to esports by signing on as a sponsor for the 2018 Summer Split of the NA LCS. Financial terms of the deal were not disclosed.

Beginning on June 16, the U.S. submarine sandwich franchise will have logo visibility on the NA LCS stream and NA LCS arena, and will operate a number of “tasty fan activations” for on-site ticket holders.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]Jersey Mike’s customers will be given promo codes for in-game League of Legends items and prizes. [/perfectpullquote]

Jersey Mike’s customers will be given promo codes for in-game League of Legends items and prizes, such as Hextech chests and keys, loot skins, and RP packages. There will also be a sweepstakes competition, awarding an all-expenses-paid trip and VIP ticket to the 2018 NA LCS Summer Finals, which will be held at the Oracle Arena in Oakland, California this September.

Related Article: ESPN Secures Rights to Stream NA LCS on ESPN+

In traditional sports, Jersey Mike’s previously had a sponsorship deal with the New York Yankees, and is currently a presenting partner of the 2018 CAA Men’s Basketball Championship.

This is the second non-endemic sponsor that Riot Games has signed on for the NA LCS since the league transitioned into a franchised competition in 2018. Insurance company State Farm was announced as a sponsoring partner for the entire year, with naming rights to the analyst desk. Acer also returned as the official sponsor and monitor provider for the competition, having partnered with Riot since 2016.