Alongside the blue dirt, the NIN store has advertised three individual volumes of the ‘Watchmen’ soundtrack on vinyl, which were all released on different days: the first on November 4th, the second on November 25th and the third on December 16th. Each soundtrack volume is available for £30; strangely however, a bundle of all three isn’t available, which is normally a go-to offer for artists when releasing multiple albums/discs under the same project. Users on Reddit, equally as confused as us, speculated that the ‘Blue Sunday’ product could just be a front for buying all three of the ‘Watchmen’ soundtrack volumes together. The ‘Blue Sunday’ dirt even lists three different benefits, which could in fact be a benefit from each volume of the soundtrack. The added bonus could be an exclusive 10 gram bag of dirt as advertised, and it would make the £195 price tag a little more justifiable.

But the mystery didn’t stop there either. Users on the NIN subreddit who were crazy enough to have purchased the ‘Blue Sunday’ product discovered that, when trying to buy the product, it displays a message:

Those lucky enough to have purchased ‘Blue Sunday’ via a store wishlist loophole also reported that they received mysterious phone calls. Somebody on the NIN subreddit with the username SquirtBox recorded the voicemail and posted to SoundCloud, which showed that the call was a pre-recorded voice saying that buyers were “in violation of attempted transport of A-class materials”, before saying that a notification would come in the mail and that somebody has been assigned to the case.

A close up of the accompanying cover letter.

User SquirtBox then kept users updated on the purchase, saying that the order was cancelled and a full refund was given following the purchase, but it was still dispatched anyway. SquirtBox then uploaded an image of all three volumes of the ‘Watchmen’ soundtrack on vinyl, along with an image of the ‘Blue Sunday’ product, on December 24th 2019. The image showed that it came with a covering letter and certificate of authenticity. A user with the username dan_nim later posted a close up of the covering letter that came with ‘Blue Sunday’, with another user saying their payment was also refunded.