The hemophilia drug franchise that Biogen Inc. plans to spin off as a separate company early next year has been given a name: Bioverativ.

Bioverativ will market Biogen’s two hemophilia drugs, Eloctate and Alprolix, both approved by the Food and Drug Administration in 2014, and work to develop other treatments for blood disorders. It will be led by chief executive John G. Cox, who has been the Biogen executive vice president for pharmaceuticals operation and technology.

The name Bioverativ “creates a clear connection to our Biogen heritage and biotech focus,” Cox said in a statement Tuesday. The new company, which will be based somewhere in the Boston area, will trade on the Nasdaq under the symbol BIVV.