By the time World War II rolled around, enough paper and packaging products were added to the company's offerings to take advantage of the industrial boom period. The values that evolved into the company culture were forged in much simpler times:

Over the ensuing years, as the company grew, he bought a building at 25 Lackawanna Avenue which consisted of a small warehouse and showroom, with offices on a second floor. The fledgling company was strong enough by the 1930's to survive the Great Depression, and when things became very difficult, warehouse day workers unloading boxcars were paid with a dollar and a shot of whiskey.