The Pennsylvania Liquor Control Board celebrated Wednesday the opening of a new, nearly 30,000-square-foot e-commerce fulfillment center.

The warehouse in the East Greenville Business Center at 668 Gravel Road in Upper Hanover Township, Montgomery County, replaces the 4,000-square-foot facility at 3030 Emrick Blvd. in Bethlehem Township that had been used to fill online Fine Wine & Good Spirits orders.

The larger facility allows the board to expand its online offerings to include about 4,400 items, including the most popular items found in stores across the state, according to a news release from the PLCB.

To help mark the expansion, the board is offering a $10 gift card to Fine Wine & Good Spirits stores to each customer who buys $50 or more worth of products between 12 a.m. Monday, Oct. 15, and 11:59 p.m. Wednesday, Oct. 17, at finewineandgoodspirits.com. The $50 cutoff is before shipping and tax are added.

The website offers direct delivery to homes, businesses or a Fine Wine & Good Spirits store with a flat delivery fee for up to three bottles of $7 to a store or $14 to a non-store address in Pennsylvania.

Pennsylvania Liquor Control Board members, from left, Mike Negra, Chairman Tim Holden and Michael Newsome help open a new e-commerce fulfillment center for finewineandgoodspirits.com on Oct. 10, 2018, in the East Greenville Business Center at 668 Gravel Road in Upper Hanover Township, Montgomery County. The new facility replaces one at 3030 Emrick Blvd. in Bethlehem Township. (Courtesy photo | For lehighvalleylive.com)

Moving the e-commerce fulfillment center is part of an overhaul of the website expected to be introduced in 2019, according to the Liquor Control Board. Future site enhancements aim to improve the customer experience through a mobile-friendly website, streamlined navigation and new functionality.

Kurt Bresswein may be reached at kbresswein@lehighvalleylive.com. Follow him on Twitter @KurtBresswein and Facebook. Find lehighvalleylive.com on Facebook.