The Queensland State of Origin team's principal sponsor has an extra four 'strikes' against its name.

Iconic sunshine state beer XXXX has launched new brew 'XXXXXXXX' to honour the achievements of the all conquering Maroons team, that secured an eighth consecutive series win over the Blues on Wednesday.

The man who captained the team during most of the majority of the winning streak officially launched 'XXXXXXXX' today in Brisbane.

"I was here to launch 'XXXXX' and at that point in time it was a pretty special moment for the State of Origin team, but here we are at eight," former skipper Darren Lockyer told reporters.

"No one knows when the run's going to end and they are running out of space , who knows, it could be 'ten-ex' or 'eleven-ex' - we don't know where we'll get to.

Lockyer, who retired at the end of the 2011 season, was full of praise for the way, not only the team, but the Maroons support staff, saying stability and loyalty have been the backbone of the dynasty.

The XXXX Brewery has become the 'XXXXXXXX' brewery. More

"(The beer) is a great way of acknowledging the current team. We need to acknowledge every player and every staff member that's been involved with the team since it started in 2006," he said.



"I was talking to (Maroons coach) Mal (Meninga) the other day and he was saying he has used less than 50 players across the streak and less than 15 staff, so stability has been a big key to the success of this team.

"One of the things this team does really well, is it doesn't gloat on it's success."