We live in a world of content overload, and interactive content is one way marketers try to stand out. However, not all interactive content is created equal; and do-it-yourself tools have lowered the barriers to producing interactive content. Unfortunately, easy to produce does not always mean quality.

Over the past year, the number of interactive posts has increased by 168%, with a significant surge in April 2020. Year-on-year, the average number of engagements has only increased by 0.8%.

Although April saw a big increase in engagement, this has since dropped back down.

In this post, we’ll look at examples of engaging interactive content, particularly posts that have gotten far more than the average number of shares.

We’ve have grouped these twenty examples into four broad categories as follows:

Quizzes

Calculators and tools

Interactive visual

Other timelines, sliders and more

As we looked at these interactive examples, several takeaways emerged. They can be applied to interactive or other types of content. If you want to go straight to the applications, they are at the end of the post, with instructions for how to find interactive content in your own industry using BuzzSumo.

Here’s everything we’ll be covering: