A study on the effectiveness of advertising during the referendum on the Eighth Amendment shows that 54 per cent of Irish adults felt that the advertising by the No campaign was inappropriate. This compared to the 24 per cent who found the Yes advertising inappropriate, according to research from media agency MediaCom.

Coyne Research carried out the research for Mediacom using its nationally representative online survey of 1,000 adults aged over 18 between May 23 and May 29.

Young people aged...