On Jan. 9 The Washington Post ran a front-page article headlined “Frustrations With Steele Leaving G.O.P. in a Bind,” reporting, among other embarrassments, that the party had spent $90 million during Steele’s brief reign while raising just $84 million. Enter “Game Change,” right in the nick of time for Steele to pull off his own cunning game change. On Jan. 10 he stormed “Fox News Sunday” and “Meet the Press” to demand Reid’s head. There has been hardly a mention of Steele’s sins since. He can laugh all the way to the bank.

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His behavior is not anomalous. Steele is representative of a fascinating but little noted development on the right: the rise of buckrakers who are exploiting the party’s anarchic confusion and divisions to cash in for their own private gain. In this cause, Steele is emulating no one if not Sarah Palin, whose hunger for celebrity and money outstrips even his own. As many suspected at the time, her 2008 campaign wardrobe, like the doomed campaign itself, was just a preview of coming attractions: she would surely dump the bother of serving as Alaska’s besieged governor for a lucrative star turn on Fox News. Last week she made it official.

Both Steele and Palin claim to be devotees of the tea party movement. “I’m a tea partier, I’m a town-haller, I’m a grass-roots-er” is how Steele put it in a recent radio interview, wet-kissing a market he hopes will buy his book. Palin has far more grandiose ambitions. She recently signed on as a speaker for the first Tea Party Convention, scheduled next month in Nashville  even though she had turned down a speaking invitation from the annual Conservative Political Action Conference, the traditional meet-and-greet for the right. The conservative conference doesn’t pay. The Tea Party Convention does. A blogger at Nashville Scene reported that Palin’s price for the event was $120,000.

The entire Tea Party Convention is a profit-seeking affair charging $560 a ticket  plus the cost of a room at the Opryland Hotel. Among the convention’s eight listed sponsors is Tea Party Emporium, which gives as its contact address 444 Madison Avenue in New York, also home to the high-fashion brand Burberry. This emporium’s Web site offers a bejeweled tea bag at $89.99 for those furious at “a government hell bent on the largest redistribution of wealth in history.” This is almost as shameless as Glenn Beck, whose own tea party profiteering has included hawking gold coins merchandised by a sponsor of his radio show.

Last week a prominent right-wing blogger, Erick Erickson of RedState.com, finally figured out that the Tea Party Convention “smells scammy,” likening it to one of those Nigerian e-mails promising untold millions. Such rumbling about the movement’s being co-opted by hucksters may explain why Palin used her first paid appearance at Fox last Tuesday to tell Bill O’Reilly that she would recycle her own tea party profits in political contributions. But Erickson had it right: the tea party movement is being exploited  and not just by marketers, lobbyists, political consultants and corporate interests but by the Republican Party, as exemplified by Palin and Steele, its most prominent leaders.

Tea partiers hate the G.O.P. establishment and its Wall Street allies, starting with the Bushies who created TARP, almost as much as they do Obama and his Wall Street pals. When Steele and Palin pay lip service to the movement, they are happy to glom on to its anti-tax, anti-Obama, anti-government, anti-big-bank vitriol. But they don’t call for any actual action against the bailed-out perpetrators of the financial crisis. They’d never ask for investments to put ordinary Americans back to work. They have no policies to forestall foreclosures or protect health insurance for the tea partiers who’ve been shafted by hard times. Their only economic principle beside tax cuts is vilification of the stimulus that did save countless jobs for firefighters, police officers and teachers at the state and local level.

The Democrats’ efforts to counter the deprivation and bitterness spawned by the Great Recession are indeed timid and imperfect. The right has a point when it says that the Senate health care votes of Ben Nelson of Nebraska and Mary Landrieu of Louisiana were bought with pork. But at least their constituents can share the pigout. Hustlers like Steele and Palin take the money and run. All their followers get in exchange is a lousy tea party T-shirt. Or a ghost-written self-promotional book. Or a tepid racial sideshow far beneath the incendiary standards of the party whose history from Strom to “macaca” has driven away nearly every black American except Steele for the past 40 years.