Alternative band Arcade Fire has collaborated with Google to make an interactive music video using HTML5 through Google Chrome.

Internet savvy alt-rock band Arcade Fire just released the first HTML5-powered music video for its most recent single, "We Used to Wait."

With the help of Google Web developers, who used HTML5 optimized for Google Chrome, the rock outfit created an interactive video that incorporates visual data of your hometown using Google Maps, Street View, and the 3D graphics engine within HTML5.

The project, known as "The Wilderness Downtown," was led by music video writer and director Chris Milk of Gnarls Barkley video fame, who collaborated with Google developers on the project. The intent was to create a music experience designed specifically for the modern Web.

"'The Wilderness Downtown' takes you down memory lane through the streets you grew up in," Aaron Koblin with Google Creative Lab wrote in a blog post.

The homepage for the Google experiment details how HTML5 within Google Chrome makes interactivity possible. Specifically, the SVG path drawing tool creates branches of your words depending on the force of your mouse movements.

While this is Arcade Fire's most ambitious Web adventure yet, the band isn't new to embracing technology. On August 5, Arcade Fire broadcast its Madison Square Garden concert on YouTube to an additional 3.7 million viewers, Koblin said.

With the help of HTML5, "powerful experiences tailored to each unique person in real-time are now a reality," he concluded.

More details are available at chromeexperiments.com/arcadefire.