Retailers have to realize that they constantly need to evolve and innovate so shoppers’ paths to purchase are as frictionless as possible. Ease of shopping should however also merge with making this experience unique and delightful. With the progress that the Indian market is making towards immersive technology and virtual reality, this clearly looks like the next big thing. Giving your potential customers an opportunity to interact with the virtual product with the help of a combination with physical environments or props, to generate realistic images, sounds and other sensations, simulate their interest in the brand to another level. And Studio.J is an able partner to guide you through this process of innovation and technological development.