NEWARK -- Two Latin music heavyweights are coming to Brick City -- and giving back-to-back performances for free.

Salsa singer Jerry Rivera and Reggaeton star Tito el Bambino will headline Newark's third annual Latin Festival on Aug. 6 in the heart Newark's Latino community in the North Ward.

"We are bringing Madison Square Garden to their own backyard," Deputy Mayor Jacqueline Quiles, who organized the festival, told NJ Advance Media. "We are giving this show in the heart of the community, free of charge ... people can't believe a show of this magnitude is happening."

Quiles began the Newark Latin Festival three years ago as a way to unify the city's Latino cultures under one umbrella.

"The main focus was to unite all Latinos as one and celebrate our accomplishments, our music, and celebrate our Hispanic heritage," she said. "We are a sanctuary city, we want everybody to be proud of where they come from, we want everybody to know that the city of Newark welcomes everybody."

Quiles says about 10,000 people attended the festival last year and she expects twice as many to swell this year's event. Univision, the country's largest Spanish-language broadcasting company, will take part in the festival for the first time and will promote the event during its programming.

Rivera, born in Puerto Rico, is a Grammy Award and Latin Grammy Award nominee known for songs like "Cara de Nino" and "Amores Como El Nuestro." Tito el Bambino also hails from Puerto Rico and is a Latin Grammy winner known for hit songs in Spanish like "Siente El Boom" and "Mi Cama Huele a Ti."

The festival will provide free health screenings for the public and information on city resources, such as municipal IDs that allows residents -- especially those who are undocumented -- a form of photo-identification they can use at libraries and some banks.

"The Latino community is a vital and growing community in our City," Mayor Ras Baraka said in a statement. "This festival showcases the best parts of our City: our music, our sense of community, and our musical and artistic culture."

The Latin Festival will take place from noon to 10 p.m. along Bloomfield Ave. between Lake St. and Clifton Ave.

Karen Yi may be reached at kyi@njadvancemedia.com. Follow her on Twitter at @karen_yi or on Facebook.