Similar to the Oscars “bump,” musicians have a significant increase in popularity on YouTube, following a Super Bowl halftime performance.

on YouTube, following a Super Bowl halftime performance. Beyoncé , as a headliner in 2014, and Missy Elliott, as a special guest in 2015, have had the largest lift in popularity on YouTube, following a halftime performance.

, as a headliner in 2014, and Missy Elliott, as a special guest in 2015, have had the largest lift in popularity on YouTube, following a halftime performance. Missy Elliott’s music experienced a renaissance : two of her tracks entered the Billboard Hot 100 in February, and traffic to her videos on YouTube nearly doubled.

: two of her tracks entered the Billboard Hot 100 in February, and traffic to her videos on YouTube nearly doubled. 2016: unlike previous years, Coldplay, Bruno Mars, and Beyoncé (the latter two both repeat Super Bowl performers) are of similar current popularity; thus, it will be a big challenge for an up-and-coming or classic artist to experience a noticeable Super Bowl bump.

The Super Bowl “Bump” (2012 - present)

Percent Increase in Total Views Before vs. After Super Bowl Performance

Using 7-day average views prior to performance announcement vs. 7-day average post-performance. “Total Views” is based on both official and fan-uploaded videos claimed using Content ID

Super Bowl 2015

Super Bowl 2014

Super Bowl 2013*

*views are approximated using all videos associated with artist.

Super Bowl 2012*

*For Super Bowl 2012, data compares 7-day average pre-performance vs. 7-day post-performance. Views are approximated using all videos associated with artist.

The Power of a Halftime Performance

Missy Elliott’s Total Views Before and After Super Bowl Halftime

“Total Views” is based on both official and fan-uploaded videos claimed using Content ID







“Total Views” is based on both official and fan-uploaded videos claimed using Content ID





Will there be a Super Bowl “bump” in 2016?

Total Views for Super Bowl Performers