Thai clinic claims three to four clients per day use penis whitening service

Hospital in Bangkok began offering skin whitening for groins six months ago

Staff says it's been a hit, with male clients aged between 22 and 55

More than 100 men a month have been making a pilgrimage to a clinic in Thailand which offers a penis whitening procedure.

The Lelux Hospital in Bangkok began offering the unconventional treatment six months ago, and now has three to four clients per day.

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The much-hyped procedure, a laser treatment of the groin, has left the public both baffled and alarmed, but the clinic says they have more inquiries than ever.

The future is bright: After a surge in the its popularity experts have warned the procedure could cause infection scarring and, in rare case, infertility

'These days a lot of people are asking about it. We get around 100 clients a month, three to four clients a day,' Bunthita Wattanasiri, a manager for the Skin and Laser department at Lelax Hospital told AFP.

The procedure got wide play on Thai television and social media on Thursday after the hospital released images of a man undergoing the treatment.

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'We have to be careful because it's a sensitive part of the body,' Bunthita said, adding most clients are aged between 22 and 55, with many from Thailand's LGBTQ community.

The whitening service costs around £480 for five sessions.

'I think it's a good market to enter so we offer the ultimate body treatment to our clients, either men and women,' Bunthita said.

Whitening and bleaching treatments are particularly sought after in Thailand, where skin-whitening ads have caused outrage and accusations of racism.

'The obsession... people nowadays can't embrace their own skin color,' said one Facebook user in response to the Lelax Hospital's images.

Another user Parin Ruansati posted: 'Oh god... what ever happened to the world?'

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Another simply questioned; 'Why not?'.