Over the last year or so “Idea Org News” has sent out periodic emails such as the one below. Each gives a quote from the Ideal Org policy describing a trait of an Ideal Org followed by photos showing how an existing ideal orgs is doing that.

This is the one that was sent out last week:

It is baffling that this particular quote would be used. The general PR of Scientology around the world is the worst it has ever been. The has been a declining situation since the turn of the century.

In addition the pictures used in this photo are activities done by Joburg Org 10 years ago. The top picture is a human rights lecture being given to school kids while the bottom pictures are from anti-drug marches organised by the org in 2004 and 2005. There has not been another of these marches since 2006. The children seen in these pictures are all grown adults now.

The direct PR area control of Joburg Org in its immediate vicinity – the suburb of Kensington – is atrocious. There is very little feeling of goodwill for the org by its residential and retail neighbours. The org is not involved in the community at all.

One of the recently declared was told by a Scientologist shop owner that they were no longer welcome in his shop – located in a very upstat, prominent shopping center close to the org. The result? A letter of complaint citing blatant discrimination being enforced by the Church of Scientology was sent to the Shopping Center Management and a copy of that letter went to Caxton Press (the news agency controlling all the community newspapers surrounding the org).

It is hard to imagine that those sending out this email actually believe that their “PR area control is such that no one would ever dream of threatening it.”