The sculptures represent the 84 men who die through suicide every week in the UK (Picture: PA)

The shocking reality of male suicide is laid bare in a new art installation above ITV’s central London studios.

It represents the 84 men who die through suicide every week in the UK.

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The sculptures were created with the help of bereaved families and friends to raise awareness of the biggest killer of men under 45.

Project 84 is part of charity Calm’s campaign to improve suicide prevention and bereavement support.


This Morning presenters Phillip Schofield and Holly Willoughby backed the project standing bold above their studio.

The sculptures appeared above This Morning studios (Picture: REX)

The figures loom large over London (Picture: PA)

Suicide is the biggest killer of men under 45 in the UK (Picture: PA)

Project 84 aims to improve suicide prevention and bereavement support (Picture: REX)

‘Here at This Morning we never shy away from stories that can be difficult to talk about,’ Phillip said. ‘And without doubt one of the most heart-breaking is losing a loved one to suicide.’



Holly added: ‘That is why today we are unveiling 84 life-sized sculptures – each representing a real man who has taken his own life – in the hope that it will stop people in their tracks, make them pay attention and get them talking.’

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Simon Gunning, chief executive of Calm, said: ‘Achieving our goal of male suicide prevention requires everybody to take a stand, and we’re thrilled that This Morning is taking a stand with us.

‘Calm has been campaigning and providing support services for 11 years but, try as we might, it isn’t enough to tackle the enormous problem of male suicide.

‘Project 84 is all about making the scale of the situation very clear to everyone who sees the sculptures, and we hope that, by working with the families and friends of real men who have taken their lives, we can face the enormous issue of suicide together and strive for change.’