The walls are closing in on Donald Trump and no one on his team is safe. Thanks to the bombshells that have been revealed about the polling data Paul Manafort shared with alleged Russian spy Konstantin Kilimnik, Special Counsel Robert Mueller’s had someone else put on his hit list — Trump advisor Kellyanne Conway.

Many people have weighed in on what’s going on in the Special Counsel’s case — and a very notable explanation of why Conway may be next was made by advertising and communications expert David Measer.

THREAD: I’m just an advertising guy, but thought I’d put a marketing lens on the news of Manafort sharing “polling data” with a Russian operative. — David Measer (@dmeaser) January 9, 2019

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In a massive Twitter thread, the senior vice president at the RPA agency who is also a professor at the University of Southern California explained that “[a]t the heart of any campaign, big or small, is data. Data about the market, people, the competition. In politics, this is called ‘polling.’ Same thing.”

Like politics, the goal of advertising is persuasion. And like politics, we call our efforts a campaign. — David Measer (@dmeaser) January 9, 2019

Measer also stated that data is critical for any campaign that involves so much time and money — especially one that is targeted to voters to influence the outcome of an election.

Data is the raw material in the battle that brands fight to win hearts and minds, and get people to choose one product over another. To vote with their wallets. — David Measer (@dmeaser) January 9, 2019

Measer stated, “Sharing polling data with anyone is opening a door to collaborate with them.”

Back to Manafort. Sharing polling data with anyone is opening a door to collaborate with them. It’s allowing them to use your raw materials, your valuable resources, your manpower. — David Measer (@dmeaser) January 9, 2019

And things got far worse for Trump, as Measer continued to demonstrate that, “[s]haring polling data means you’re working together. Conspiring. Making decisions together. Working to destroy the competition.”

You’ve got a Russian hacking operation stealing the competition’s (the DNC’s and the Clinton campaign’s) data…then you’ve got it all. Everything you need to destroy the competition.”

So, if you’ve got Manafort sharing valuable and proprietary data with a Russian intelligence operative, and you’ve got a Russian hacking operationg stealing the competition’s (the DNC’s and the Clinton campaign’s) data…then you’ve got it all. — David Measer (@dmeaser) January 9, 2019

After several tweets of explaining just how badly the Trump campaign was screwed in Mueller’s investigation, Measer pointed out how Conway came into this, as she had been in a position to know how specific voters were being targeted. Measer explained:

You know who knows a lot about this? @KellyannePolls — someone should ask her.”

Everything you need to destroy the competition. Not so benign anymore. You know who knows a lot about this? @KellyannePolls — someone should ask her. — David Measer (@dmeaser) January 9, 2019

Conway was unscathed in Trump’s Russia probe, but it seems like her time may be up soon if Measer is correct.

Featured image via screen capture