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If you hadn’t noticed (and if you haven’t where have you been?) Frozen has caused youngsters across the land to submit to the ample charms of the film which has now become the highest grossing animated movie ever.

My daughter has fallen under its spell and so have millions of children worldwide.

The film has not only redefined the bottom line for an animated movie but so has the associated merchandise raking in millions for the all-conquering colossus that is Disney.

One of the hugely popular by-products of the film has been the Sing-a-long-a-Frozen shows that have traversed the county offering both the movie and a live theatrical experience in one fun-packed proposition.

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If you didn’t know (again where have you been?) Frozen is a heart-warming tale in which fearless optimist Princess Anna sets off on an epic journey, teaming up with rugged mountain man Kristoff and his loyal reindeer Sven, to find her sister Queen Elsa whose icy powers have trapped the kingdom of Arendelle in eternal winter.

Encountering Everest-like conditions, mystical trolls and a hilarious snowman named Olaf, Anna and Kristoff battle the elements in a race to save the kingdom.

Judging by the saucer-eyed little ones who thronged St David's Hall in Cardiff, many dressed as Elsa – my daughter included – expectation was at fever pitch. And luckily we weren't disappointed, thanks chiefly to the creative audience interaction.

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Each audience member was equipped with a goody bag that included items to be used during the film.

Thanks to a funny pre-show pep talk by a Nordic character called Broken (apparently the sister of Oaken for all you frozen buffs), played for laughs by Andrea Seale, we were schooled in what we would do, for instance, with our balloon (used as a troll), clackers (to mimic a racing sledge), snowflake (self-explanatory!) and paper crown (for Elsa's coronation).

There was also plenty of pantomime style interaction – boos for the bad guys, cheers for the good guys.

However, it was the introduction of real life Anna (Jennie Evans-Snell) and Elsa (Anna Murray) to the stage that had the little ones bouncing up and down with all the vivacity of teens at a One Direction concert. A cameo from Olaf also ramped up the joy factor.

Look: It's the Frozen quiz for parents

Question - 1 of 20 Score - 0 of 0 An easy one to begin with. What’s the name of that cheeky little snowman who likes warm hugs and dreams of summer? Olaf

Sven

Hans Next question Thanks for taking part in this quiz You scored Replay quiz

The screening of the film was embellished with constant appearances from the sisters throughout to guide us through the musical numbers - much to the delight of the little ones - as well as some neat visual touches thanks to intricate lighting which mimicked the frozen conditions creating an entrancing winter wonderland.

And when it started snowing indoors I don't think I've ever seen an audience of children so excited.

Burst eardrums aside, this was a magical experience for the little ones – and thankfully a more than bearable experience for their long-suffering parents.

What this eye-popping sing-a-long able demonstrated is that the cult of Frozen shows no sign of thawing just yet.

And whether you like it or not. That's snow joke.

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