Introduction

The current climate of the creative Internet is skewed in favor of gigantic tech corporations, most notably YouTube and parent company Google Inc. These companies have complete control on the monetization of creative content and subject matter on their platforms. Content creators, who largely ignited the growth of these platforms, have voiced their concerns regarding unstable advertisement revenue, mass demonetization of content, and the general direction of the platform — only to receive silence in response. Despite the media market trending away from TV networks and toward authentic, online video platforms, YouTube management appears to be rebranding the platform as a “New TV” service to compete with Netflix, Hulu, and Amazon Prime Video. In an effort to return control to the independent content creators who led the expansion of YouTube, we are building a platform that addresses all of these problems. In addition to fixing YouTube’s problems, we have developed a full litany of tools for content creators to use. With these tools and monetization power, content creators will have the ability to compete with traditional corporate media.

The Problem

Content creators are dependent upon ad platforms to monetize their content. Ad platforms are centralized autonomous entities that can change the rules at a moment’s notice — often to the detriment of the creator. The problem that needs to be rectified is the dependence on these centralized entities.

The Solution

Conjure is building a content platform that intends to reward those who participate on the Conjure platform with cryptocurrency. Conjure is designed according to four guiding principles: 1. The discovery of the content must be based upon transparent open source algorithms and taxonomies. These algorithms for discovery will be governed by consensus of the community. 2. Governance and monetization on the Conjure platform should be based upon a series of smart contracts and cryptocurrencies. 3. The platform for the distribution of content should be governed by the users of the platform, not a central authority that has an economic incentive to enable people to consume content. We’ve already seen what transpires when a centralized organization who has economic incentive distributes content. The centralized organization becomes wealthy, while the content contributors starve. 4. The people who participate on the platform should be rewarded for their participation. The creators who spend time producing the content will be rewarded. The consumers of the content should be rewarded for engaging with or liking the content provided by the platform. The developers who keep the system alive by writing code to facilitate content delivery should also be rewarded.

To learn more about Conjure visit our website in the link below:

https://conjure.network/

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