The stance on women

Seema and Nisha want to see more women and more women of color play golf. Yet, many of the women who attend their events have never been to a golf course or past the clubhouse. The sisters believe that people need to see more diverse women in commercial or brand partnerships that surround the game and would speak to women in a way that would help the game grow.



When they were younger, Seema and Nisha’s father dressed them in pleated khakis and oversized golf shirts when they practiced. They felt their identity as Indian women was so much brighter, more exciting and fun than what golf offered — and they felt trapped in the status quo. That is where the fashion side of the business comes in. They partnered with brands like Fendi and Michael Kors to reach beyond golf’s traditional core audience. As corporate America spends more dollars on diverse women, that movement that can make a difference and bring those diverse women to golf.