Many clients asked What services do Social Media Marketing Agencies actually offer? Recently I realized that my client doesn’t even know what I do.



So I can imagine that you have no clue what a social media marketing agency does.



So let me help break it down for you and why social media marketing agencies may be valuable to you and your business.



1. The first thing we’re doing is organizing and preparing content for social media. So we’re talking maybe existing content assets. Blog posts, events, videos, something like that.



We’re going to create social content around them which might be just putting the video up, creating a description, adding captions, a title, Influencer marketing for nonprofits, a few other components to it and putting that out on social media.

That asset could exist on a site like Facebook for a long period of time and be shown to thousands and thousands of people.



You can run Facebook ads to it.



You can put a link on it and try and drive traffic to your website from it.



A lot of different ways to make content assets valuable for a business’s long term inbound marketing strategy.



2. Next, I would say the most important thing that we do is actually in the reporting and analytics of our activities.



Ironically, I even say this sometimes.



I say we’re actually more of an analytics company where we go to social media to get the data so that we can report on it.



And what I mean by that is that we need to know how social media and Local SEO Expert is working for your business.

So, most of the effort is really in understanding the results and dictating or improving our strategy from it.



As well as explaining those results to you, the client, so that you can move forward with your CEO/CMO so that we can get a budget increase so you can decide to fire us or keep us for the next month.



Something like that we need to prove results, we need to analyze data and we need to make decisions.



It’s a huge part of really any faucet of any marketing department I would say.



So we create custom dashboards and we look at those results and we report on them and we theorize about what can be done in the future to improve everything.



Of course, there’s also Social Media Management.



And while publishing probably falls into that, I would say a lot of the engaging and responding, customer service is also a part of this.



So answering people’s questions when they post to our page or tweet at us or something like that.



Making sure that we’re present.



So just the act of being present and being helpful and responsive to the users on social media.



It’s something that needs to be done every single day for any strong successful business.



And if you have inquiries coming in on your social channels and you’re not answering them, you’re just throwing money away. It really is.



These are people that are looking to do business with you or to get answers from you and you’re missing the opportunity to delight the customer.



It means that they’re not going to refer somebody to you and they’re not going to buy from you.



3. Another thing that we do, we just started doing for our clients, is a chatbot.

We create Facebook chatbots and integrated workflows. This can be great for integrating with customer service.



We were probably one of the first agencies to integrate a chatbot on Facebook with Zendesk, which is a customer service platform and sell services with woocommerce.



So really proud of being able to input ticket information in and do support using a chatbot.



Chatbots also allow you to grow a messenger list which can be used as an email list to send updates to your users and possibly send them a video or additional content that they can engage with.



So it’s a great way to deepen the relationship with your customers.



We also focus on unique account growth tactics. That might be things like partnering with other industry players so that you can grow accounts off of each other, you can share content together.



Might be Follow/Unfollow.



While that is sometimes a shunned upon practice, we find that on twitter it works particularly well.



On Instagram, it depends on your flavor. It might also be liking content from other people, retweeting it, curating content from other people, and even paid like campaigns could be set up in a way to grow an account.

So lots of different ways.



It could also be instilling product virality, which would be the act of saying go to our social media channels on your box or something along those lines.



Right, there’s a lot of different ways to grow a social media account and as we hint it on with analytics and improving our social media strategy, we like to think that we can inform content strategy.



We can see what people are engaging with and we can recommend to the rest of the company, or team, what content should be created to continue to deepen relationships.



We can tell you what fell flat and what succeeded. And that helps inform content strategy and Inbound Marketing.

4. Finally, one of the most important things that we do not necessarily for each individual client but as a whole is we stay on top of the social media marketing industry.



Every platform changes almost every day, it feels like, And man can it be overwhelming. Our job is to learn and stay on top of the industry.



Tinker, test new things so that we have the cutting edge strategies, technologies, tools at our fingertips that we can then give to our clients for their success.

