It can also be diclosed that BT is in talks with ITV and various other companies to produce its live football coverage and help it launch a dedicated channel. It is about to send out tender documents to the television company, which has a large in-house production business and experience of producing sports coverage for international broadcasters such as Al Jazeera. ITV is understood to be keen to pitch for the contract, whose value is estimated at around £100m over the three years.