Cadbury’s Ultimate Selection Box costs £50 – but here’s what the individual chocolates are worth The individual chocolates in Cadbury’s Ultimate Selection Box can be purchased for far less from UK supermarkets

Cadbury have released what they describe as “probably the World’s biggest selection box”, but customers have been quick to criticise the eye-watering price of the product.

The Cadbury Ultimate Selection Box contains 26 different chocolate bars, weighs 2.1kg and measures in at 75cm by 48cm.

The brand’s most popular chocolate bars all feature, including the Curly Wurly, Freddo, Fudge and Chomp bars.

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But this treasure trove of chocolate comes in at a cost of £50. And if bought separately from UK supermarkets Asda, Tesco and Sainsburys, the cost of the chocolate bars featured would come to less than half as much – at £24.26.

‘Ridiculously overpriced’

Consumers have been quick to criticise the £50 pricetag on social media.

Facebook user April Rose said: “

Dan Laskey concurred, exclaiming: “Cheaper to go to Tesco and buy it separately!”

Sharon Bartlett added: “You could get it all a lot cheaper probably half the price, so who would pay £25.00, for the cardboard box, as that’s what you are basically doing.”

Hkay Mh meanwhile said that she liked the concept, but was disappointed by the price.

She said: “This would be amazing if it didn’t cost about £30 more than it costs to buy the chocolate.”

Despite the outcry, some chocolate lovers have their hearts set on the king-size selection box, with Facebook user Paul Barnett stating: “The only real selection box you’ll need this Christmas.”

Smaller production run and increased packaging costs to blame

A Cadbury spokesperson had the following to say about the high price.

“After popular demand, we have made a limited number of Cadbury Ultimate Selection Boxes, containing all the top Cadbury favorites.

“The smaller production run and increased packaging costs to withhold the considerable weight of the combined products has meant higher manufacturing costs, this is reflected in the price.”

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