You don’t have to love anime to take part in the Summer 2014 Photo Mega Hunt, but it can’t hurt.

The social-media scavenger hunt — which takes place on the weekend of Aug. 16 in downtown London — is a fundraiser for Forest City Anime, Culture and Cosplay, a group dedicated to the appreciation of the highly stylized form of Japanese animation.

The event is partly a trivia contest and partly a test of knowledge of London’s core.

“The goal is to do an event that would bring Londoners downtown,” said organizer Emmanuel Guerrero.

During the weekend, teams of eight will acquire points by acting on clues and then tweeting photos of themselves with the corresponding Twitter hashtags.

Do you know where in downtown you can take a picture of yourself between Star Trek’s Captain Kirk and Princess Leia from Star Wars? If so, this is the contest for you.

But some of the clues will be even more cryptic, Guerrero warns.

Prizes go to the team collecting the most points.

And with 100 objectives to carry out, it could take the entire weekend to complete the quest.

“I don’t think there has been anything done to this scope,” Guerrero said.

What do the sponsor businesses get out of it? Lots of teams tweeting about their place. “It’s a little storm that builds on itself,” Guerrero said of how the hunt will unfold online as competitors share where they have been in the core to fulfill their quest and cross-tweet one another.

The entry fee is a $5 donation to the club, which at less than a year old, has more than 200 members

Proceeds will defray the cost of having two professional cosplayers from the West Coast come to London to share their love of anime with the group; cosplay refers to adults who dress up as characters from their favourite comics, films or TV shows.

“The club loves anime, but it’s also about culture in general,” said Guerrero, who points out that in the nearly one year since it was founded, the group has grown beyond his expectations.

“We're not even a year old, and we already have 200 members,” he said proudly.