A spokesperson for Landmark’s Sunshine Cinema has confirmed that Thursday’s premiere of Sony’s Seth Rogen-James Franco comedy “The Interview” has been canceled in the wake of the ominous message sent by Sony hackers on Tuesday morning. The message threatened a 9/11-style attack on theaters showing the film.

The duo attended last week’s Los Angeles premiere, which was a low-key affair at which interviews were not allowed. Earlier Tuesday, they canceled media appearances including a Buzzfeed Brews conversation, Rogen’s Thursday appearance on “Late Night with Seth Meyers” and an interview with both of them on “The Tonight Show Starring Jimmy Fallon” on Wednesday.

Earlier Tuesday evening, Carmike Cinemas said their theaters would not play the movie which is set to open Christmas Day. Sony has given theater owners the option of deciding themselves whether they want to play the film, and it’s likely Carmike is just the first of others to opt out.