The publicity team behind Star Wars: The Force Awakens won the Maxwell Weinberg Award for Best Publicity Campaign for a Motion Picture at the 53rd annual ICG Publicists Awards held Friday at the Beverly Hilton Hotel.

From TheHollywoodReporter:

The publicity team behind Star Wars: The Force Awakens said that in moments of unbelievable stress, they had incredible times promoting the movie. They noted that they knew they had to really focus their efforts on women, and also that consumer fatigue was a huge concern. “More was not better,” said one member of the publicity team. “We worked hard on being really disciplined since we were under intense media scrutiny and it was a tremendous challenge to keep the narrative and spoilers a secret.”

This is a well deserved recognition for the daunting task to promote one of the biggest movies of all time. Congrats to the whole team behind this.

10 Months before Rogue One hits theaters, we are eagerly awaiting to see what Disney has in store for us this time.

When do you think the Rogue One publicity campaign will kick in? Tell us in the comments below or share it in the Cantina forums.