By Ruth Kapelus



One Wednesday last month, the day after the Vegas Golden Knights won the second pre-season game in franchise history, Dan Marrazza opened the team’s official Twitter account and created what would become a signature thread. It began with some gentle snark.



“We won our 2nd game last night,” he wrote. “For those keeping track, that’s more than @Patriots, @dallascowboys or the Washington Pro Football Club.”



Yes, one user responded, but it was also still 22 fewer than the number of Stanley Cup titles won by the Montreal Canadiens.



Marrazza, the expansion team’s social media lead, responded: “But we’ve also won two MORE times than @CanadiensMTL have won the Stanley Cup since 1993.”



The exchange continued to build momentum, with the Canadiens answering back: “Good for you! You must be very proud of this incredible preseason accomplishment.”



And then,...