Briefs come with a day's notice and the team has to deliver, even if it means pulling an all-nighter. And, at the same time, other campaigns cannot be ignored. Work, however, doesn't suffer. This can be gathered from the meticulous detailing in the Mauka films. For example, in the India-Pakistan film, within that one on-screen minute, the protagonist is shown living through five World Cups (1992-2011). Keeping that in mind, the set had to be changed completely each time the passage of four years was shown - not even a lampshade was repeated. Small things, like the television set changing over the years, had to be taken care of.