The new doodle has flummoxed web users because it does not appear to represent a specific event or launch, both of which are the usual reasons behind special Google doodle. Instead, clicking on the image of the UFO takes the user to a search for the term "unexplained phenomenon" which just happens to be one of the top trending search terms on Google today. Also in the top 10 search terms is the phrase "top 10 unexplained phenomena".