Crypto and ICO investment during the bull run of last year was powered by social media advertising. One of the things that threw cold water on the party was internet giants Facebook and Google announcing they would no longer support crypto ads, back in January, citing concerns about fraud.

Now, Facebook is rethinking that policy. The company will allow crypto ads, so long as they are publicly listed companies or disclose relevant licences.

This shouldn’t come as too much of a surprise. Banning crypto ads was characteristic of an industry that – like almost every other company and regulator in the world – was trying to figure out how blockchain and crypto fitted into their worldview or business model. Halting ads altogether was a stopgap to prevent reputational damage while they figured out a more nuanced and intelligent approach.

There is money in crypto advertising, and social networks (like any publicly-listed company) are answerable to their shareholders. This was always going to happen. It is more significant in that it serves as a signpost to other big web companies, like Google, that it’s time to get in on the action. Back in January, Facebook’s decision was an indicator and catalyst that the market was topping out; this time, it’s an early suggestion that the bottom is in sight and all of the other good news and strong fundamentals start to filter through to traders.

Lastly, there have been persistent rumours of Facebook taking an interest in acquiring Coinbase. There are already links between the companies, and the rumour has been reported by major media outlets. There’s no official statement, and no idea yet of how Coinbase might respond, but it’s another interesting piece of information to throw into the mix. See more at https://bitcoinexchangeguide.com/new-crypto-rumor-report-suggests-facebook-is-buying-coinbase-exchange/

Red hot news, scorching wit and searing opinion pieces from Crypto Inferno.

Join us on

Telegram: https://t.me/crypto_inferno

Reddit: https://www.reddit.com/r/CryptoInferno/

Twitter: https://twitter.com/CryptoInferno_

Facebook: https://www.facebook.com/CryptoInfern!