Lola Berry has backtracked on the title of her new 4-week weight loss programme.

An Australian nutritionist has been left eating her words after naming her weight loss plan "Stop Being A Fat Bitch".

On Boxing Day, Lola Berry announced the programme - her "first ever four-week weight loss plan" - was available at fatbitch.com.au (not to be confused with fatbitch.com, a pornographic website).

"#‎stopbeingafatbitch‬ is something I used to say to myself over and over... this program is not just about the food plan and recipes, it's also about changing your mindset to achieve your health goals!! Can't wait to hear what you think!!" she wrote.

The internet called Berry's bluff. They were unimpressed.

On Berry's Facebook post announcing the venture, The Nutrition Guru and The Chef replied: "Wow, what a disappointment. In a time where orthorexia, fat shaming, weight stigmatism and eating disorders are on the rise, this title only serves to perpetuate all of those problems, regardless of the intention of the book. Utterly shocked."

Another user, Emily Heath, wrote: "That's a horrible degrading title, I honestly thought you had more integrity than that. This is a career killer."

READ MORE:

* Clean eating has dirty secret

* Best food hacks to try in 2016

Berry was quick to defend herself, writing: "The whole point of the title is to display how bad self talk IS and the importance of a positive mindset and self love.

"I'm really sorry the name of the eating plan has upset lots of people, that's not my intention at all. The whole point of it was to evoke a change in self talk, but I can see how it's too strong and I'm sorry for that."

Berry even asked for suggestions as to what to rename the programme.

"The content is all about changing your mindset to achieve your health goals. So, I would love you guys to name it. What would you like it to be called?"

User Nick Sutherland was not convinced, saying: "As a psychotherapist that works specifically with women that are struggling with long term weight issues, I find this completely inappropriate and demeaning.

"If I REALLY try, I think I can just manage to glimpse where Lola is coming from but it is waaaaaay off the mark and will actually cause more harm than good.

"This is a classic example of why people need to stay within the boundaries of which they are qualified - I don't go giving nutritional advice so please leave the mindset stuff up to those of us that are qualified."