How the Bitcointalk bounty campaign helps the ICO project attract investors Vitaliy Tsigulev Follow Oct 4, 2017 · Unlisted

This post will tell you more about the bounty campaign at Bitcointalk — the main forum for the cryptocommunity.

A bounty campaign is an instrument used to promote the ICO project by using the efforts of supporters. The company motivates the participants of the cryptocommunity to announce the forthcoming ICO on pages of forums, social networks and blogs. Participants in the bounty campaign distribute content about the ICO project and design their pages according to the corporate style of the ICO organizer on those platforms.

At the end of the crowdsale, the project pays rewards to the bounty campaign participants with its tokens.

According to SimilarWeb, the number of Bitcointalk page views hit 28 mln in August. The bounty campaigns help ICO projects expand their reach to the forum audiences.

Our experience suggests that the Bitcointalk bounty campaign is best to start in advance — 2–3 months ahead of the ICO launch. This time is needed to let potential investors look at the project more closely and study it better.

Participants in the bounty campaign are forum users who receive a reward for distributing information about the project and branding their userpics and signatures to posts.

Distributing information about the project

The project creates a Bitcointalk page with a description of its solution and the announcement of the forthcoming ICO several months ahead of the start of the token sale. Participants in the bounty campaign are rewarded for participation in moderating comments from other forum visitors, updating information about the project, and attracting new users.

Organizers of the bounty campaign also reward participants who translate the ICO project announcement into other languages, post it in the relevant forum threads, and interact with the foreign audience in their native language.

Example of Translations and moderation Bounty on Bitcointalk (Bounty Starta)

Branding userpics and signatures to posts

Participants in the bounty campaign are rewarded for designing their userpics and signatures to forum messages in accordance with the corporate style of the ICO project. This form of participation implies regular creation of posts on Bitcointalk to encourage potential investors to pay attention to the ICO project as often as possible.

Example of a branded signature to the Bitcointalk post (Bounty Anryze)

Under competition between ICO projects, the number of participants in the bounty campaign shows how much the cryptocommunity puts faith in the project and is ready to support it.

If less than 100 users join the subscription campaign, this is a sign to reconsider the project’s prospects. The normal figure is 300–400 participants.

The ICO organizer publishes information on the amount of rewards and KPI for participants in the bounty campaign in the Bitcointalk announcement, on the website, in corporate blogs, and on social networks.