Reliance has already tasted success in the telecom business by reaching the milestones they had set & now extending the free offering till 31st march will ensure they reach the 100 Million subscribers target. Today they have announced an Ecommerce Store that will sell the products related to telecom directly to their customers. To start off you can notice that they have started selling the Water 11, Water 8 & Earth 1 Smartphone along with JioFi 4G Hotspots.

Here’s a preview of what’s being offered at the online store that according to Jio would be soon updated with more offerings.

To access the store, you need to head over to jio.com/shop & find out the offerings. Regarding the pricing of the phones listed on the store, we feel that they are on par with what they are offered through other e-commerce portals and also their own website i.e., mylyf.com. It’s quite confusing why Jio would like to set up their store considering that their products are already available on their lyf online store along with exclusive tie-ups with Flipkart at times. At this moment with a very limited product in the catalog, we think this is just the beginning & we might be seeing more and more products in the future.

The website’s title mentions “Smart Phones | Mobiles and Tablets | Digital Catalog | Digital Site” which clearly hints that the shop would be selling tablets, digital products and more in the coming days. We have asked the team at Reliance to share more details on their future plans that we would be hearing from them soon. We have also heard that they might close the sales of their products on third-party websites and make everything available under one domain to ensure its easily to track the products catalog and easy to manage too at the same time. Reliance Jio isn’t making money at this moment because all the services are available free of cost to anyone who gets the SIM Card after quick e-KYC though the usage is limited to 1GB / day.

One important difference between the mylyf and the Jio Shop is that you can actually buy the product from the Jio Shop while the mylyf website leads you to the nearest reliance store where you could buy the products. On a related note, the brand also has a fashion store that competes with the major fashion e-commerce portals like Jabong & Myntra called as AJIO that is heavily marketed along with tie-ups like Exclusive International Labels.