Facebook’s attempts to gain a foothold in the live video streaming market has seen them enlist Arsenal, and other football clubs, to use their Facebook Live service.

The Wall Street Journal reports that Facebook has ‘signed contracts with nearly 140 media companies and celebrities to create video for Facebook Live’, and ‘likers’ of the Arsenal page on Facebook will have seen it in action this season.

You can watch live streaming of the pre-game warm-up, for example, and other behind the scenes footage. Arsenal Broadband Ltd, which operates the club’s digital & media services, is reportedly being paid around $349,000 over the duration of the contract to produce this content.

Other clubs on the Facebook roster include Barcelona, the highest paid at $1.03m, while great rivals Real Madrid will earn $917,000. Manchester City are being paid $221,000 for their use of Facebook Live.

Facebook Live offers the ability to live stream video from your mobile, directly to your friends timelines or to certain verified pages.