Social media and music consumption

Dear Respondents,



This survey is going to ask you questions about your use of social media and music consumption. Completing this survey should take about 5 minutes of your time. You responses will be anonymously recorded for academic purposes only.



To complete the survey, you may find it helpful to refer back to the term 'social media'. Social media can be considered as including social networking sites (Facebook, Twitter,..), content communities (Youtube, Spotify,...) and other virtual communities (musician websites, Last.fm,...).



Your contributions are greatly appreciated,

Linh Nguyen

Aalto University, School of Business



1. Please answer questions about your use of social media * On average, how many hours you spend on social media per day?

Of which, how many hours you spend on music consumption purposes (discovering, listening, sharing music,...)?

What social media platforms do you use most often for mucic consumption purposes? (ex: Facebook, YouTube, Spotify,..)



2. How many music artists you subscribe/follow on social media? Less than 10 10 - 20 20 - 30 30 - 40 More than 40

3. What are the reasons you subscribe/follow those artists (Select all that apply)? * To be the first to know information about new releases, concerts, events To interact with my favorite artists To show that I support my favorite artists To be a part of a community of the same interest To gain access to exclusive content Other - please specify:

4. Please rank the following social media channels in your order of preference for music consumption 1 2 3 Social networking sites (Facebook, Twitter,..) Content communities (Youtube, Spotify,...) Other virtual communities (artist websites, Last.fm,...) 25% completed (1 of 4 pages)