As long as ATEEZ is commanding the stage, you'll feel like you're living inside that split-second moment when the grand finale of a firework show begins. The K-pop boy group has the energy of a lit fuse that causes a million colorful explosions to go off at the same time.

With so much going on at once, you'll never know who or what to look at in any given moment as they move around the stage; perhaps Wooyoung's charismatic facial expressions, San's sparkling red eye shadow, Mingi's robust rapping, or even Seonghwa's palpable passion. Maybe Hongjoong's majestic mullet will draw you in or even Yunho's swift movements, or Jongho's effortless high notes, or Yeosang's bewitching stare.

I know this exhilarating feeling all too well, and damn, I wish I could bottle it up. In March, I attended ATEEZ's first-ever New York show at Warsaw, a venue down the street from my Brooklyn apartment. Before the concert came to a close, Hongjoong, the group's leader, thanked ATEEZ's stylist and makeup artist. I've been to dozens of K-pop shows, and no one had ever given a shout out to their beauty team — until Hongjoong.

But he's just giving credit where it is due. Dramatic makeup and colorful dye jobs have helped morph the group of eight young men from Korea into internationally acclaimed performers in less than six months. With new K-pop groups debuting on a weekly basis, bold beauty choices, like Hongjoong's embellished mullet and Yeosang's ear art, have set ATEEZ apart from other rookies. "Our music and dancing are all conceptual, so our hair and makeup are very important — maybe more than other groups," Hongjoong tells me.