Your ultra-high-definition television will soon offer even more eye-popping entertainment — of the adults-only variety. According to the Wall Street Journal, pornographic film company Naughty America plans to spend hundreds of thousands of dollars to upgrade its shooting to 4K — meaning adult flicks with crisper, clearer, more up-close-and-personal resolution.

The small company's maneuver into 4K shooting won't be easy. Andreas Hronopoulos, the company's chief executive, told the WSJ that the investment was significant enough to sink the company if UHD technology didn't take off, largely because of the significant costs associated with the storage and editing processes necessary for 4K footage. "The closer we can come to making it feel like you're there, the more successful we are," Hronopoulos said. "Our customers want to get as close to reality as they can get, without reality getting in the way."

"Our customers want to get as close to reality as they can get."

Naughty America isn't the first adult filmmaker to get into the 4K game. As The Verge reported last year, newly-launched website Huccio.com touted itself as the first to offer 4K erotic content, and tech-savvy company Pink Visual is investigating the feasibility of 4K videos. Other producers, however, seem intent on waiting to see whether 4K takes off among consumers before biting the bullet: one survey showed that 40 percent of those in the adult industry didn't think the technology would do much for business.

Still, Naughty America's decision also reflects broader interest in 4K among content providers and distribution services more generally. At last week's CES, Amazon announced a slew of impressive 4K partnerships with providers including Warner Bros. and Lionsgate — all of which will be available on Amazon Instant Video to those who own Samsung 4K televisions. Samsung also announced 4K partnerships with Comcast, DirecTV, and Netflix, while Sony has been pushing 4K entertainment since it last year launched the world's first 4K video distribution service.