Oh, the art of highlighting! I love this ad campaign ‘Everybody reads the same story differently’ by Y&R Bogotá, Colombia. When i ran across it at Ads of the World tonight, it just made me smile, and then want to take a highlighter to everything. Too cute to see the various perspectives they play with on who highlights what… see them all up close on the next page: The Little Prince, Don Quixote, and Moby Dick!

Click any of the images to see them larger!