Apple

More than 100 million people are now signed up to Apple's iCloud service, the company's CEO said today.

Speaking at the Goldman Sachs annual Technology and Internet Conference in San Francisco this afternoon, Apple CEO Tim Cook once again described the service as part of the company's strategy for the next decade, adding that more than a 100 million people were using it.

"If you take iCloud and dial back 10 to 12 years, Steve (Jobs) announced a strategy for Apple to position the Mac or PC as the hub of your life ... The idea was that the PC or Mac was the repository," Cook Said. "iCloud turns that on its head. It recognized that over the past two to three years, we live off multiple devices."

Cook added that iCloud, like Apple's Siri voice assistant, is not a product with "a year or two" of life, but part of the company's strategy for the next decade.

"Both of those go in the profound category," Cook said. "Not these things that will not mean anything a year from now. They're things you'll talk to your grandkids about as profound changes."

During Apple's first fiscal quarter earnings call late last month, Cook said iCloud--which the company launched in October--had seen 84 million sign-ups, and described customer response as "incredible."

Along with discussing iCloud and Siri, Cook spent the initial part of the on-stage interview discussing the company's auditing of its supply and manufacturing partners, competition in the tablet market, and the company's cash pile--about which Cook once again said he was "not religious about holding it or not holding it."