Description

This is completed downloadable of Test Bank for Marketing Management Fourteenth Canadian Edition Canadian 14th Edition by Philip T.Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H.Cunningham

Instant download Test Bank for Marketing Management Fourteenth Canadian Edition Canadian 14th Edition by Philip T.Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H.Cunningham after payment

Product Descriptions:

Marketing Management 14e is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Table of Content:

Chapter 1: Defining Marketing for the Twenty-First Century

Chapter 2: Developing Marketing Strategies and Plans

Chapter 3: Gathering Information and Scanning the Environment

Chapter 4: Conducting Marketing Research and Forecasting Demand

Chapter 5: Creating Customer Value, Satisfaction, and Loyalty

Chapter 6: Analyzing Consumer Markets

Chapter 7: Analyzing Business Markets

Chapter 8: Identifying Market Segments and Targets

Chapter 9: Creating Brand Equity

Chapter 10: Crafting the Brand Positioning

Chapter 11: Dealing with Competition

Chapter 12: Setting Product Strategy

Chapter 13: Designing and Managing Services

Chapter 14: Developing Pricing Strategies and Programs

Chapter 15: Designing and Managing Integrated Marketing Channels

Chapter 16: Managing Retailing, Wholesaling, and Logistics

Chapter 17: Designing and Managing Integrated

Marketing Communications

Chapter 18: Managing Mass Communications: Advertising, Sales

Promotions, Events, and Public Relations

Chapter 19: Managing Personal Communications: Direct Marketing and Personal Selling

Chapter 20: Introducing New Market Offerings

Chapter 21: Tapping into Global Markets

Chapter 22: Managing a Holistic Marketing Organization

Product details:

Language: English

ISBN-10: 0132161079

ISBN-13: 978-0132161077

ISBN-13: 9780132161077

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