Changing the business trajectory for news publishing through blockchain audit and growth markets is the most # 39; s ambitious goal of the NEWS cryptocurrency from PressCoin. But is the information industry ready for crypto-disruption? Why have digital news publishers not been able to innovate despite their declining advertising returns? And more importantly, what is the economic opportunity for investors?

We spoke to PressCoin designer Amit Rathore and asked her how the crypto-economy of PressCoin had the intention of changing the game of news and creating wealth. "New one percent"

PressCoin's plan to remake the news, and with it democracy, begins with the goal of building services to provide the information needs of what Rathore calls the "new percent".

"These are people who are looking for more than the endless argument that often goes for news these days." Professionals looking for actionable information, who have need to know what's happening, consumers who want facts and opportunities for a respectful and helpful discussion of current events and members of civil society seeking solutions. "But although the original plan of PressCoin involves the construction of media platforms, it does not intend to become a media company itself. PressCoin wants to support a decentralized, pluralistic and free media – do not become the media. Rathore Says:

"Our starting point will be a series of new publishing platforms and e-commerce tools that will demonstrate how a better experience for information consumers can generate new sources of revenue for publishers These initial platforms will target specific areas of the public sphere – elections, investigative reporting, local and hyperlocal news and citizen journalism. "

Two platforms were recently published in Alpha, Next Election and Insurge Intelligence.

"The information industry must begin to treat its readers and viewers as an integral and valuable part of the ecosystem rather than as spectators or mere consumers. Or as a product to sell to advertisers, as do Facebook and Google. And most importantly, it is that press companies have to go back to selling news.

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PressCoin designer Amit Rathore

Overcoming the challenge of the giants

So why does Rathore think that he is the only one in the world? it is possible to challenge the supremacy of platform giants in the digital advertising space?

"A forgotten story of 2017 was the end of Yahoo In June, she sold its publishing business to Verizon for $ 4.5 billion, which earned it $ 125 billion in 2000 and seemed invincible in 2006. In 2006, the company was struggling to take the right decisions. The lesson of Yahoo is that the internet giants, as great as they are, remain vulnerable to innovation. "

PressCoin is betting that after being burned three times by the platforms, the news editors are now very motivated to find new solutions. Earnings and Influence.

"The news content builds Yahoo, and it has played a major role in the rise of Facebook and in the continued success of Google. But now all these relationships fail for publishers. We will fix that. "

An industry addicted to internal competition

Okay, how?

Rathore begins with the old saw on how traditional industries" AirBnB n & n Was not built by a hotel company, nor Uber by a taxi company, "he says, then explains why this applies to the news:

" This is a divided industry, he does not know how to cooperate or build internal markets or transform themselves.

The initial approach of PressCoin will be to build reference implementations to demonstrate how publishers can go beyond the publication of passive content and engage readers' engagement . on a deeper and more intentional level. New marketplaces for content and traffic will enable publishers to cooperate and thrive.

"Right now, news organizations are talking a lot about how they are being disrupted by the giants of the Internet. Yet, they focus the bulk of their competitive energies and have no consistent collaborative strategy.

PressCoin's plan is to build a win-win solution for publishers using multiple blockchains – to show how alternative approaches to revenue growth can change the trajectory of the business news. Rathore says:

"Using Blockchain builds trust between players, and creates economic value.We intend to show how this change can be designed."

<img alt=" The PressCoin Stack "src =" http://cointelegraph.com/storage/uploads/view/d546689aa1bd25bd09c5f6b80ddc17bd.png "title =" The PressCoin Battery "/> The Battery PressCoin

The PressCoin Operating System

This answers the strategic side of the question how, but

Rathore now turns to the Software engineering, a field in which he has reduced his entrepreneurial capabilities.He focuses in particular on cloud-based technologies, intelligent, API-driven Quintype accelerates innovation in the information market The software suite of Quintype d Edited to publishers and media allows the publisher to migrate to a new world of post-Facebook omni-channel publishing. the PressCoin battery.

"Most news publishers continue to live in a world of HTML, but new millennial consumers do not even use Facebook, let alone the NY Times. 39 flourish in this rapidly evolving ecosystem, publishers need a new, sophisticated technology stack – which looks much more like that of Facebook or Google than the CMS they currently use, and which is native to the data Our mission is to make this transition both simple and positive. "

And along the way, there will be change.

"Digital news must also learn from the media, consumers expect to be able to interact with news, to be able to amplify things that interest them, to correct mistakes, to denounce The Internet is now populated by an army of news consumers who are able to add value to the publication of products – and who would like to be rewarded for their efforts – just look at Reddit and Steemit PressCoin will do all this work for readers and publishers and everyone in the value chain. "

" Most importantly, the content of Information itself needs a market.The news is meant to travel fast and influence what is happening in the real world.To restore this aspect of the news – we need to accelerate the flow of content to through the system and meet the challenge of ensuring fair rewards for quality work. PressCoin will use blockchain-based crypto content markets to build a super-efficient market in verified news content. "

" Our goal will be to restore the most important news function, reaching an important and influential readership capable of holding the powerful, on plateaus targeted interconnected forms that together address the news and the public sphere.

On the Occasion

The ICO PressCoin is raising $ 100 million and the initial offer continues until the end of the year. January 22. Check out the PressCoin newsletter here For more information on the estimated $ 100 market opportunity, see this article on CoinTelegraph.

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