However, fortunately for us, the sale of the Paul Newman Daytona has started a new chapter for the watch industry. Never before has a watch drawn so much attention to our world. People who aren't generally into watches at all were asking me (and colleagues) about this watch due to the magnitude of press surrounding this sale. There was coverage beyond our wildest watch dreams. Paul Boutros was interviewed by Richard Quest on CNN, Robert Frank hosted Aurel Bacs on his CNBC show Secret Lives of the Super Rich, and a follow up show will air on CBS Sunday Morning on November 5. This watch was covered in more publications than any other watch ever, period. Not only that, but this sale also has the potential to change the already powerful prices of standard Paul Newman Daytonas. Almost everyone has agreed that it will surely increase them, because the desirability for these pieces will grow beyond the current community borders. To put things in perspective, not a single dealer of the dozen or so I spoke to would sell a Paul Newman Daytona this week because they all wanted to hold back until after the sale to see how the market will change.