For healthcare providers, the internet can amplify everything. Reach is broadened with local search results, networks are expanded on social media, and patient experiences are shared not only with friends and family, but with any internet user worldwide who has taken an interest in your practice.

The competition has changed, too. Today, practitioners are competing with a larger radius of practices and oftentimes, in the case of self-diagnosers, physicians are also in competition with informational medical and health sites.

We know that today 80 percent of people search online for healthcare providers and health-related information before consulting a physician. So how do practitioners and healthcare marketers ensure their healthcare marketing strategy will guarantee their practices are visible and attractive online?

There are a number of winning healthcare marketing strategies, which we’ve highlighted below. But it’s important to remember that a sound marketing plan is a holistic endeavor, and that the healthcare marketing tactics listed here work best when they work together.