Son Comes Out To Mom Over Pasta In Italy’s First Gay-Friendly Ad

In what is being heralded as Italy’s first gay-friendly ad, a mother, her son and his “roommate” have a heart-to-heart over some microwaved pasta. Purveyor of fine frozen foods, Findus, is responsible for the ad, some nine months after Barilla chairman Guido Barilla stepped in some deep marinara by openly insulting the gays.

“I would never do an advert with a homosexual family,” Barilla said at the time. “If the gays don’t like it they can go an eat another brand. For us the concept of the sacred family remains one of the fundamental values of the company.”

Unsurprisingly, the gays did go and eat another brand — rather quickly, actually, since several companies were more than willing to gobble up Barilla’s disenfranchised gay customers. Including Findus.

Aside from the fact that they’re trying to make microwaveable pasta happen — and that there are so many headless torsos you might mistake it for a Grindr ad — the frozen food company deserves a pat on the back for the ad. When the son, Luca, reveals that Gianni isn’t “just my roommate, he’s my boyfriend,” Mama pats him on the hand with a casual, “Honey, I knew that already!”

She probably caught him slurping up her son’s linguini on more than one occasion. Check out the groundbreaking ad below: