Despite their niche appeal, young target demographic, and a potentially Worst Set Name Ever award winning set name, I'm building set 75551-1 - Brick-Built Minions and Their Lair. I don't find the Minions particularly annoying and am happy to sit through one of their movies with the kids, so I wasn't put off by the subject matter. Also my son has asked for this set since he saw it in the summer catalog. I'm curious to see if the license was worth obtaining from Mega Brands Inc.