Beginning on September 30, 2016, Sunrise is rolling out a new light novel publishing imprint entitled "Yatate Bunko", which is named after Hajime Yatate, the staff pseudonym that is credited with creating Sunrise's most popular works.

The imprint will be managed by editor-in-chief Yoshitaka Kawaguchi. In anticipation of the label's launch, Sunrise has published an official website for the "Yatate Bunko" imprint, as well as a pair of mascot characters, Hajime-chan and Paro, who will be featured on the website:

Sunrise has also introduced the initial publication line-up for "Yatate Bunko", including:

Armored Trooper VOTOMS: Kenran-taru Souretsu ("Dazzling Funeral Procession"), a new Armored Trooper VOTOMS novel written by Ryōsuke Takahashi and illustrated by Shirayuki, with mechanical designs by Kunio Okawara.

IP Police Tsuzuki-chan, a new manga by Bkub Okawa (Pop Team Epic).

Haruka no Hoshi ("Haruka's World"), written by Akira Kuge and illustrated by Yūsuke Okuno.

Millenium Thorn, written by M.T. Project.

Entangle: Girl - Maihama-nan Kōkō Eiga Kenkyū-bu ("South Maihama High School Film Studies Club"), written by Yuya Takashima.

King of Braves: GaoGaiGar vs. Betterman, written by Yuichiro Takeda.

Source: Animate Times

Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.