Ikea is selling a world map containing a very basic geography error - and the residents of one Pacific country are not happy about it.

A picture of a $40 (£30) Bjorksta map is being widely shared after it was posted to Reddit on Thursday, with a caption that read: "Ikea's map game is not on point."

The rather embarrassing gaffe omits New Zealand from the map entirely and was spotted in a branch in Washington DC.

In an ironic twist, Ikea are currently in the process of opening their first store in the country.

The furniture vendor is about to open a megastore in Auckland with 7000 products and a restaurant, while plans are afoot to launch another location outside of the country's most populous city.

"Wonder if they’re going to sell these maps in the new Auckland store," one commenter wrote.

(Image: Reddit)

(Image: Reddit)

Kiwis say such mistakes are par for the course and have even set up a Reddit page devoted to maps that do not feature New Zeland.

Last year, the country's Prime Minister Jacinda Ardern teamed up with Flight of the Conchords' Rhys Darby to try and crack the mystery in a tongue-in-cheek video .

Darby says the conspiracy against New Zealand is "bigger than the moon landing and Loch Ness combined".

The PM explained that she was launching a campaign to 'get New Zealand on the map' in a post to her official Facebook page

(Image: Reddit)

She wrote: "Admit it. You’ve noticed the absence of New Zealand on world maps before too. Some call it a conspiracy (I’m looking at you @RhysDarby) some call it negligent...either way it’s time for a wee campaign! Help us #getNZonthemap."

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"New Zealand is being left off world maps, around the world. This is a major conspiracy," Rhys tells Ardern in the video.

Rhys explores his own conspiracy theories including ideas such as' "Australia want our tourists, England want to get rid of the All Blacks, and the wine industry, they can't beat our Pinot or Sav!"