English designers spent 200 hours weaving over one million strands of male chest hair to create this fashionable fur coat. The aptly named Man-Fur Coat is 100% real and it can be yours for the modest price of £2,499 ($3900).

We’ve featured some pretty strange clothing accessories in the past, but a coat made from men’s chest hair? That’s a first, even for us. Stranger still is the fact that it was commissioned by an English dairy company called Arla, to promote their new chocolate milk, Wing-Co, which is aimed at men. The drink, which contains 40 per cent more protein that other chocolate milks, is marketed as “the manly chocolate milk for men with added man.” Apparently, Arla believes British men have been “manning down” over the years, and the coat is meant to make them feel proud of their manliness, instead of repressing it. “We commissioned the Man-Fur Coat as a wake-up call for the nation’s gents. A way to encourage them to readopt the values of assured ‘men’s men’ from yesteryear who would laugh nonchalantly in the face of adversity and be proud of their abundant manliness,” a company spokesman said.

The Man-Fur Coat is the latest in a series of parody advertisements called “Lait d’Homme”, but it’s actually for sale, if someone actually wants to walk around covered in chest hair. At £2,499 ($3900) it’s pretty expensive too, but then again natural fur has never been cheap.

If you find human hair clothing appealing, you might want to check out this Vietnamese coat made from one million meters of hair, or this wedding dress also made entirely of human hair.

Photos: Arla/Wing-Co

Source: Metro.co.uk