Another week, another racist rant from a Trump supporter going viral.

This time it’s the white woman at the Michaels crafts store in Chicago, who, after she was apparently asked to buy a $1 bag for her bigger items, proceeded to berate black employees, with an onlooker capturing the incident on video. The ranting woman repeatedly claimed she’d been “discriminated against” because of her race and presidential preference (“I voted for Trump—so there”) while attacking the “black women” workers and calling one “an animal.”

This was only the latest of the viral videos showing white Trump supporters going off in public places—most notably, a racist ranter at a Starbucks in Coral Gables, Florida, and a sexist Trumpeter on a Delta flight. There’s been widespread agreement about what these videos mean: “more evidence that Trump supporters are emboldened by his victory,” as the website Mic called the Chicago ordeal. And on the surface, they do look (and sound!) like the fulfillment of countless campaign predictions about Trump normalizing bigotry, evidence of the “trickle-down racism” that Mitt Romney, of all people, warned us about. “Trump victory would embolden the bigots,” CNN warned on November 7, summing up the long-running meme.

There’s unquestionably some truth to that. But what the viral videos of Trump supporters gone wild reveal is actually more complicated—and fascinating. The closer you look, the more you listen, the clearer it is that these bigoted ranters aren’t so much empowered as they are fragile and pathetic. And what’s gone largely unnoticed is the reactions that the other people in the videos have to their bigoted ravings—reactions that hint at something to be kinda, sorta hopeful about—that non-racist whites have also been woken up by the Trumpian surge of white nationalism.

The bigots in these videos are anything but comfortable in their white skin.

Certainly, many Trump’s voters do feel emboldened in a sense, having just been granted a kind of white tribal validation by his election amid their anxiety over America’s growing multiculturalism. “One of the more widespread effects of the Nov. 8 election,” writes Jaweed Kaleem at The Los Angeles Times, “may be the emergence of a broad array of everyday Americans who insist they’re not white nationalists but say the president-elect has made them more comfortable in their white skin.”