Ian Goodfellow, one of the top minds in artificial intelligence at Google, has joined Apple in a director role.

The hire comes as Apple increasingly strives to tap AI to boost its software and hardware. Last year Apple hired John Giannandrea, head of AI and search at Google, to supervise AI strategy.

Goodfellow updated his LinkedIn profile on Thursday to acknowledge that he moved from Google to Apple in March. He said he's a director of machine learning in the Special Projects Group. In addition to developing AI for features like FaceID and Siri, Apple also has been working on autonomous driving technology. Recently the autonomous group had a round of layoffs.

A Google spokesperson confirmed his departure. Apple declined to comment. Goodfellow didn't respond to a request for comment.