Cadbury Creme Egg "How do you eat yours?" Quite simply the UK's favourite Easter treat, Cadbury Creme Egg is still unique in the confectionery market place as the only product which closely resembles a real egg - a chocolate shell containing white fondant and a yellow fondant centre. Outselling every other chocolate bar during the time it is on sale between January and Easter each year, Cadbury Creme Egg is the number one brand in the filled egg market, with a market share of over 70% and a brand value of approximately £45m. How Cadbury Creme Egg came about Cream filled eggs first became available in 1923, but it was not until the invention of Cadbury Creme Egg in 1971 by the scientists at the Bournville factory in Birmingham, that filled eggs became a national phenomenon. How Cadbury Creme Egg is made Cadbury Creme Egg is manufactured by making a chocolate shell in a half-egg shaped mould, which is then filled with white fondant and a dab of yellow fondant to simulate the yolk. Two mould halves are closed very quickly and cooled to allow the chocolate to set. When the moulds are opened, the eggs fall onto a conveyor which transports them, first to the foiling machines and then to the finished packing. Milestones 1923 Cream filled eggs, the forerunner of Cadbury Creme Egg, were introduced. 1971 Launch of Cadbury Creme Egg as we know it today. 1970s The shopkeeper advertising campaign where boy asks for 6000 eggs. 1979 The irresistibility campaign which portrays characters prepared to do something unusual to get a Cadbury Creme Egg. 1985 Launch of "How do you eat yours?" campaign. 1990-93 New "How do you eat yours?" featuring different Zodiac characters. 1994 Spitting Image characters continue "How do you eat yours?" campaign. 2000 The pointy hand "How Do You Eat Yours?" campaign. Not only but also You can buy a single Cadbury Creme Egg, packed in threes or in a 6 or 12 pack. A smaller replica Mini Creme egg was introduced in 1994. Where you can buy Cadbury Creme Egg Cadbury Creme Egg is available from New Year's Day to Easter Day. Creme Egg lovers work out how to eat theirs in the UK, USA, Canada, Australia and New Zealand. Did you know? If all the Creme Eggs made by us in one year were stacked one on top of each other they would stretch from the Bournville factory in Birmingham all the way to Australia - that's around 12,000 miles. Over 300 million eggs are produced each year - five for every person in the UK The Cadbury Creme Egg plant at Bournville can 'lay' 66,000 Creme Eggs every hour - more than 1.5 million eggs a day.



We produce eggs all the year round in order to meet the demand - even though they are only sold between January and Easter. FAQs How many calories are there in a Cadbury Creme Egg? 175 Why has the size of the egg changed? It hasn't - you've just grown up! back to top