A bottle-tea maker in New York is cashing in on the cryptocurrency craze by rebranding itself completely. In a move likely inspired by Bitcoin, Long Island Iced Tea Corporation has renamed itself Long Blockchain Corporation. According to Bloomberg, the move proved successful, because the brand’s shares rose by 289 percent with a high of $9.49 before closing at $6.91 in New York trading on December 21, compared with its $2.44 value the day prior.

While the company’s most recent move proved useful for selling stock, it hasn’t had much success selling tea. Long Island Iced Tea had posted a loss of $11.6 million on sales of only $3.9 million in the first three quarters of the year.