SINGAPORE — A pop-up event by Netflix to promote the fourth season of hit TV series Orange is the New Black has been slammed by the book's author, Piper Kerman, but the event still managed to take off without a hitch.

A scathing article written by Jezebel on Tuesday about the two-day event criticised Netflix for mocking prison life. The post included a comment from Kerman, which said: "This is repulsive. I am not aware of this being Netflix, but you should ask them."

Netflix declined to comment directly to Mashable.



The event held in Singapore turned American-style diner Overeasy into Litchfield Penitentiary Cafeteria complete with a prison-inspired menu by local chef, Bjorn Shen.

In spite of the criticism it received, the event opened at lunchtime on Thursday to the public and was met with plenty of fanfare.

Image: Alicia tan/mashable

It seems Singaporeans were eager for a taste of prison life and the much talked-about "Nutraloaf" dish, which they got to eat for free out of plastic trays while sitting on steel benches.

Thug lyfe brought the Gabriels here. Sorry mom dad. 🚬🔪💣🔫🚬 #oitnb #welcometolitchfield #freenetflix #HELLYEAH A video posted by Monica Gabriel (@monicagabriel) on Jun 16, 2016 at 10:15pm PDT

According to Shen, he had decided to center the menu around the controversial prison dish, and came up with a (far more palatable) version that was made up of "mushrooms, cheddar, quinoa, pumpkin and nori."

He told The Straits Times: "This whole thing is just a gimmick, and it's all for fun. No one is disrespecting anything."

We got to taste Shen's Nutraloaf and while it sure didn't seem appetizing, it was tastier than it looked.

Tastes better than it looks. Image: Alicia tan/mashable

At the pop-up, patrons were given the chance to fully immerse themselves in the experience.

ALL WE WANT IS TO EAT THE CHICKEN AND ABSORB ITS POWER!!!!!!!!!! ⚠️🐔‼ #welcometolitchfield @netflixasia #oitnb @leenosaurus @overloadedcoffee A video posted by chanel (@chanelcoco) on Jun 16, 2016 at 7:52am PDT

Everyone was put through stringent security checks before they were let into the cafeteria, and sporting ones even got to dress up in orange scrubs provided at the door. Actors were also hired to fill the roles of prisoners and security guards.

Image: Netflix

The pop-up event opened for reservations on Jun. 8 via restaurant-booking app Chope, and within a few days received more than 400 online bookings.

The event also allowed for limited walk-ins, which saw a snaking queue stretching to neighboring shops over the course of both days.

Image: netflix

The latest season of OITNB will start airing on Netflix on Friday.

Have something to add to this story? Share it in the comments.







