It's easy to point to Apple's 2007 release of the iPhone as a mobile game changer. But what really changed the mobile landscape was the launch of the App Store the following year. Suddenly it wasn't just a phone in your pocket – it was a fully-fledged mobile computer.

Consumers quickly took to the new app craze and slowly began to wish for simpler, fit-for-purpose applications in the workplace. Enter the bring-your-own-device (BYOD) trend, which has thus far applied mostly to smartphones and tablets, and the need for corporations to ensure connectivity, security and good governance on the devices.

Enterprise mobility is forcing companies to look at simpler ways to serve apps and software updates to employees. Credit:Sam Bennett

And that task isn't getting any easier. In June Facebook launched its own "App Center" for users in the United States, offering download of more than 600 apps directly within the social media platform.

That alone is enough to keep the best IT managers awake at night - publicly available apps can contain malware, and managing enterprise smartphones, each holding hundreds of apps, takes time and resources.