The Milwaukee Bucks' co-owner has branded his fledgling esports venture, according to a report from ESPN's Jacob Wolf.

The sports franchise's co-owner Wesley Edens and the Fortress Gaming Investment Group will announce FlyQuest, their esports brand, in the coming weeks, according to ESPN.

FlyQuest's first team will be its North American LCS team, formerly Cloud9 Challenger, which it purchased for a reported $2.5 million in December.

Wolf also reported the team intends to maintain four of the players from the C9C roster that qualified for the LCS, and has come to terms with mid laner Hai "Hai" Lam, top laner An "BalIs" Van Le, support Daerek "LemonNation" Hart and AD carry Johnny "Altec" Ru.

It is not clear who fill play jungle for the team, which otherwise boasts a roster filled with many cumulative years of LCS experience.

Cloud9's initial plan on the formation of the C9C roster was to earn a second LCS to sell to another investor. Though there was some suggestion that the team would then create another Challenger team for the 2017 Spring Split in order to continue winning and selling spots, a change to the LCS ruleset prohibits Challenger teams owned by existing LCS organizations from competing in the promotion tournament.

Sean Wetselaar is a supervising editor for theScore esports. You can follow him on Twitter.