The new player will compensate artists and rights holders for every stream.

Beatport has unveiled a new embeddable streaming platform that will compensate artists for plays.The new service is meant to compete with SoundCloud, according to a profile in Billboard . Beatport's new player is available for all the tracks they sell, and will be embeddable across all sorts of websites and players. Rights holders and artists will be paid for every single stream, though the exact amount is unknown at this time. And unlike Spotify's embed function, it won't require an account to play.You can see an example of the player below."Supporting artists has been a core value at Beatport since day one," says Beatport's Clark Warner. "Our embeddable streaming music player not only helps artists promote their music by making it available wherever their fans live online, but we are also taking the necessary steps to pay rights holders for each listen so artists get paid."