Kia Motors will become the official auto partner of Counter Logic Gaming's Rocket League team, the org's parent company Madison Square Garden Company told ESPN. Counter Logic Gaming recruited the team, formerly known as Renegades and Momentum, in March. Kia is one of many automobile manufacturers to dive into esports in the last two years, with the likes of Toyota, Mercedes-Benz, Audi and BMW sponsoring teams and events in the past.