For example, all three seasons of the show Masha and the Bear (2009–2019), after 10 years of existence, had over 50 billion YouTube views as of late 2018. For the producers this is a serious source of income. At the same time, “in 2015, revenues from the sale of Masha and the Bear merchandise under the Animaccord license amounted to USD 225 million.” Read more here.

According to Kidz Global, 95% of children in Indonesia are familiar with the animated series Masha and the Bear. In Italy, 88% of children are familiar with the show. Netflix calls it “a Russian phenomenon.”

If you want to learn more about the animation business, the licensing market, and brand protection, read the summary of this 30–minute presentation by Dmitry Loveiko, general producer of the Animaccord studio given in front of 15,000 people at the Olympic Stadium.