







The radio ad for Heinz Tomato Soup, 'Cold', voiced by David Tennant has won the Radio Advertising Bureau's Aerial Award for November.





Will Audry, creative partner of Ogilvy and Mather and a judge of the awards said,

"...the Heinz spot stands out for its simplicity and class. David Tennant doesn't sound like he's selling, just telling. It's not overwritten. It puts tomato soup very much in mind and, having listened to a good selection of contenders, it was still in mind days later. An enjoyable piece of descriptive realism delivered memorably by a convincing performance. Nicely judged and nice to judge."





The ad was created by Paul Burke of Abbott Mead Vickers BBDO and was written specifically for David; in fact all of the ads in the long-running Heinz radio campaign are created especially for their readers. Burke said,

"Heinz are true to life. They pick the person carefully – it is hard to find people with recognisable voices. No one has turned down the Heinz radio ad after being asked; it’s a bit like 'Desert Island Discs'."





Listen to David's ad here:















