Airtel and TrueCaller have come together for TrueCaller Caller ID function to feature phones. With this collaboration, even the feature phones would get the TrueCaller service without the need of the internet. As per the company, the callers will be informed of the caller’s identity with the help of TrueCaller’s database.

The caller information won’t be flashed directly on the screen as we see on smartphones but sent via a Flash SMS before the call connects to the user. It will be a subscription based service that will help users in avoiding unwanted calls (spam) without relying on the internet connection. The service is dubbed as “Airtel Truecaller ID,” and it will be rolled out in April all over India to all the feature phones with Airtel connection.

A recent report from IDC indicated that over 1 billion phone users in India still use a feature phone, which means that this could be a great opportunity for TrueCaller to register its presence. The information was also pointed out by Truecaller’s CSO and co-founder Nami Zarringhalam.

Zarringhalam also said,”We are thrilled to bring about one of the biggest transformations in the world of telecommunication with Airtel by bringing the online experience of Truecaller in an offline environment,”

Explaining the partnership between Airtel and TrueCaller, Director of Consumer Business and Chief Marketing Officer at Airtel, Raj Pudipeddi said that it is the first partnership globally. Airtel believes that this service will help feature phone owners in a massive way.

“We hope that this partnership will encourage other global developers to innovate for the feature phone segment, which still forms a large part of the overall market in countries like India,” he added further.

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