The owners of the Weather Channel are in advanced talks with IBM about the sale of its digital assets, according to sources close to the situation. The Weather Company has been mulling a variety of such plans for more than a year, as has been widely reported, talking to a number of different parties about buying either parts or all of its troika of assets.

Weather Channel

Those include: The product and technology division, which offers a range of digital weather information via apps and websites and also data sets; the television division, with the flagship cable property, the Weather Channel; and a large meteorological team, providing weather forecasting for a variety of consumer and also business sectors such as aviation.

Sources said nothing may come of the discussions with , but that there is likely to be some transaction for the Weather Company in the coming months.

The Weather Company is currently owned by two private equity firms — Blackstone Group and Bain Capital — as well as NBC Universal. The trio paid $3.5 billion for the company in 2008.

Sources said NBCU was not bidding for the cable TV channel; while it is available in 100 million U.S. households, its actual viewership is not large nor is it growing, a fact that Weather Company CEO David Kenny noted recently.