LeBron James’ brand sponsors, including Nike, are staying mum amid a firestorm over the NBA superstar seemingly defending China against pro-democracy protesters in Hong Kong.

James, who also has deals with Coca-Cola (Sprite), Beats By Dre and luxury luggage company Rimowa, has gone all in on Chinese markets and traveled to the communist country on behalf of Nike, with whom he has a lifetime endorsement deal worth more than $1 billion.

But on Tuesday, the sneaker and apparel brand didn’t respond to multiple requests for comments about James’ statements.

Overall, sales in China made up 16% of Nike’s total revenue for the 2018 fiscal year.

Some also pointed out that ticket sales for James’ highly anticipated 2021 film “Space Jam 2” would take a major hit if it wasn’t shown in China.

With Wires