A man has been rushed to hospital after a workplace incident involving an excavator in Helensvale, on the Gold Coast, on Wednesday morning.

A Queensland Ambulance Service spokeswoman said paramedics were called to the workplace incident on Latrobe Avenue about 11.10am to reports of an excavator falling on the man.

Paramedics including a high acuity response unit and critical care paramedics attended and treated the man, who had "significant" chest injuries.

It was believed no one else was injured.

He was taken to Gold Coast University Hospital in a serious condition before 11am.

WorkSafe Queensland inspectors attended and began an investigation into the accident.