If your blog turned out to be a disappointment, don’t be quick to change its design or shoot your SEO person.

Better think if you are actually writing posts for potential customers rather than for everyone in the world headed by a Google robot.

A great way to understand who to write for (and to identify the target for your marketing activities) is to develop a Buyer Persona.

How Can Kraftblick Help Your Software Company? We build marketing strategies from scratch and fix existing ones. More about that here.

We provide consultations to company owners, directors, heads of marketing and sales, marketers. This is how we do it. See you soon 🙂

1. Who a Buyer Persona Is

Buyer Persona is a personalized profile of an ideal customer (Hubspot). Imagine that all your best customers are embodied in a single person, and focus all activities on him or her.



But before looking into this person’s eyes, let’s take a look at a typical disappointing blog.



We will focus our attention on the company that develops custom software. One of its main expertises is CRM integration.



Here’s what their potential customers are offered to browse through. This is a real website, but we disguised its name, so no one is offended.

Now let’s speculate on a profile of this company’s typical customer and try to look through his eyes at this blog.

2. Sample Buyer Persona

Who cares most about CRM and related stuff?

Meet the Head of Sales.