Purchasers of many products from The Honest Company may have a rebate coming to them if they file a claim under a recent class action settlement.

This settlement is the result of multiple class action lawsuits filed by nine different plaintiffs over the labeling on household and personal care products marketed by defendant The Honest Company.

Plaintiffs claim that more than two dozen products from The Honest Company are labeled deceptively to exploit consumers’ interest in natural and higher-quality products. Labels on the products promote them as being “natural,” “all natural,” “naturally derived,” or “plant-based,” even though the same products allegedly contain “a spectacular array of synthetic and toxic ingredients,” according to plaintiff Brad Buonasera.

Plaintiffs Candace Hiddlestone and Julie Hedges later filed their own class action with similar claims. They point out that some of The Honest Company’s products labeled as “natural” contain ingredients like methylisothiazolinone, cocamidopropyl betaine and phenoxyethanol – ingredients that Honest allegedly admitted were synthetic.

The plaintiffs’ claims were consolidated into a single action. In June of this year, the parties reached the current settlement agreement, which earned preliminary approval by the court.







Under terms of the settlement, The Honest Company will create a settlement fund totaling more than $7.3 million. This fund will be distributed among qualifying Class Members after it is used to cover incentive awards to the class representatives, class counsel’s attorneys’ fees, and the costs of settlement administration.

The Honest Company also agrees to change its labeling and promotional materials. The company will no longer label the products at issue as being “natural” or “100% natural.” It will no longer use the phrase “no harsh chemicals, ever!” on products that contain significant amounts of methylisothiazolinone or cocamidopropylamine oxide.

For products that are labeled “natural,” “naturally derived,” “plant-based” or “plant-derived,” The Honest Company will define those terms on its website in language based on applicable regulatory or statutory requirements.

The settlement does not require The Honest Company to admit any fault. The company continues to deny the plaintiffs’ allegations, and the court will make no decision on liability.

Class Members who wish to object to the settlement or be excluded from it must do so in writing by Oct. 23, 2017.