Indian television has long history associated with it. The first television broadcast is started on 15th September 1959 from Delhi, India which leads to the beginning of new era in India television and media. In the beginning Doordarshan was the only channel known, but with the continuous evolution in technology has lead to development in the standard of viewing television from Doordarshan to Cable TV and now DTH.

DTH-Direct-to-Home service has revolutionized the way of watching television in India in the recent years. With the commence of DTH the monopoly of cable service providers has came to an end. Dish TV is the first DTH service started in India in the year 2003. DTH service has provides a platform for people to choose from whole list of channels which they want to see and pay only for it. They have regional channel, sports channel, news channel, local channels and much more. Now in India there are number of DTH service providers namely Tata Sky, Videocon d2h, Dish TV, Airtel Digital TV, Sun Direct, Reliance Digital TV, Hathway, Asianet Digital and much more.

DTH service provider’s offer numbers of services to attract more and more people towards them. Some of the features are.

Video-on-interest: With expanding rivalry in the DTH segments, the service suppliers thought of more alluring administrations. Video on interest is one such way breaking highlight. Permitting the clients to record TV projects to be seen at any advantageous time and television motion pictures on interest, both old and new, has caught the consideration of the gatherings of people. Surprisingly, the control of survey a system lies with the viewer and not with the TV channel. This has made the group of onlookers all the more intense as far as TV control. Part screen survey, to see different channels in the meantime, is additionally an energizing improvement.

Regional Channels: Indian TV has diverts in more than 20 dialects. From news to amusement stations and films to music channels, all substance is today accessible on local channels. Doordarshan was the main Indian channel to begin provincial administrations. These stations have been to a great degree well known in non-link association homes. ETV only runs provincial dialect channels. It doesn’t have a solitary Hindi or English dialect channel. This has constrained the huge players like Zee and Star, to wander into provincial dialect channels. The crowd has enjoyed the provincial channels and these channels are contending with the national channels. Truth be told, Tamil and Telugu channels are increasing higher TRPs than national channels.

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