On January 18, Park Jin Young announced on his Twitter the launch of JYP Entertainment’s new label called Studio J. He wrote, “In 2015, we will launch Studio J, JYP’s new direction.”

He continued, “We have appointed a distinguished and talented graduate of Berklee College of Music in charge [of the label] and rather than appealing to the mainstream we hope to showcase free and deep artists.”

Park Jin Young revealed G.Soul as the first artist on Studio J’s roster.

G.Soul, who released his debut album “Coming Home” on January 18, is a good example of the free-spirited artists that Studio J will house. G. Soul made headlines after Park Jin Young announced through a heartfelt letter his long-awaited debut (G.Soul was a JYP trainee for 15 years!). If the teasers for his upcoming album are any indication, G.Soul’s music touts an organic soulful vibe that differs from the usual music that JYP churns out.