In one of the more bizarre feats of activism to ever cross the music industry, an anti-animal cruelty organisation is calling on iconic Aussie rockers Hunters & Collectors to change the band's name.

People for the Ethical Treatment of Animals have apparently written an open letter to the band, expressing that in the lead-up to duck-hunting season the band should change their name "to discourage people from hunting animals".

The letter, signed by PETA Australia's associate director of campaigns Ashley Fruno, went on to say that 300,000 waterbirds face death during hunting season, with one in four dying a slow, painful death.

"We feel sure that it was never your intention to promote the killing of intelligent, sensitive and defenceless animals, your name may nevertheless make hunting seem appealing to fans," the letter said.