Barcelona Russell Stopford departs the Camp Nou

After signing Neymar in a world record transfer during the summer, Paris Saint-Germain have returned to Barcelona once more, this time to recruit the club's chief digital officer, Russell Stopford.

It is an appointment which shows the French club's willingness to grow their brand exponentially in all areas; Stopford has an incredible reputation after stints with the Blaugrana and Manchester City.

The digital expert will be in charge of PSG's strategy on that front and the intention is to optimise the distribution and subsequent monetisation of the club's online content.

Whilst they continue to grow on the pitch, the Parisian giants hope to grow away from it too, they are using Manchester City's process from 2009 onwards as the model.

Neymar and Kylian Mbappe's arrival helped bring interest to the Parc des Princes, these are two of the most marketable, young footballers in the world today.

Ever since their arrival, the club's official YouTube channel has enjoyed five times the number of visits since before August.

Stopford will be entrusted with focusing on such data and making it more sustainable after the initial spike of the Brazilian's arrival has died down.