A few weeks ago I did a full fashion photo shoot with my iPhone 3gs. I posted a few of the images and asked people to critique them (never exposing that they were shot on my cell phone). I couldn't help but laugh when a few of our readers claimed that these were "the best images I had ever taken." Nobody ever claimed that they were too grainy, too soft, or lacked detail.

So before I say anything else let me start by saying; I created this video to simply show that you should not be limited by your camera. Obviously there was a lot that went into this shoot including a professional model, hair and makeup, a studio, lighting, and a retoucher. We may create another video in the future where we shoot with only natural light but this video is simply about the camera. There are so many photographers who are obsessed with noise, sharpness, color, dynamic range, megapixels, chromatic aberration, moire, distortion, etc. So many photographers get wrapped up in the technical side that they forget how to take compelling images. This video is for them.

So a few months ago I called Olivia Price; "Hey Olivia, would you be willing to let me do a full photoshoot with you but I'm only going to use my iPhone camera." I had worked with Olivia before, and I must have gained her trust because even though she was very busy she agreed to model for me. Luckily, we set up the shoot right before she was scheduled to move to LA to continue her acting career.

Next I called the local high end hair salon in town, Stella Nova. Madison LeCroy and Tiffany Starnes agreed to donate their time and talent to be a part of this shoot.

I then contacted Pratik Naik of Soltice Retouch. Pratiks portfolio is mind blowing and I was thrilled when he agreed to do the skin retouching for the video.

Travis Harris, a photographer from Miami was in town for the week and he agreed to help Patrick Hall film the whole day.

I now had a full team of extremely talented people and I had yet to even test the phone's camera capability in the studio. At this point I was scared that I may be in over my head. What if the iPhone wasn't capable of creating good quality images? A few days before the shoot I called Patrick Hall over to my house to help me test out the camera. I set up a standard square beauty lighting scheme and got Patrick to stand in. I took this shot:

We were both shocked by the quality of the image. Once we uploaded the picture to the web, you couldn't even tell it wasn't shot on a DSLR. I now had the confidence I needed for the upcoming shoot.

The day of the shoot went very well. I tried to be as informative as possible in the video so I won't go into great detail here about how the images were shot. After the shoot I sent the files over to Pratik for initial retouching. Once I got the files back I gave each of the images a "look" using different photoshop techniques and filters. In the video you can see the original image, Pratik's retouching, and then my final editing.

People may claim that the original images don't look that great but I was shooting with the intent of using Photoshop afterwards. If the backdrop paper didn't fill the frame I knew I could easily fix it afterwards. With today's market being what it is I see Photoshop as a necessary tool for every image I make. I am in the business of making money and my clients do not care if I got it perfect in the camera or made it perfect in post, they simply want a perfect image. It's the same process with music. A band could record and entire album in 1 take, but what successful artist does that? Today, everyone records track by track one at a time and use software to combine them all together into a perfect mix.

A quality camera and lens is a fantastic tool to begin with but even the most expensive camera in the world is capable of taking bad pictures. When your clients view your work they aren't thinking, "Wow I don't see any chromatic aberration in this image!" They are simply thinking, "Wow, I can't put my finger on it, but this looks great!" Olivia has one of these images as her profile picture, and it already has a ton of comments like: "G-L-A-M-O-R-OUS", "LOVE THIS!!!!!!!!!!!!!!!!", you are so beautiful!!"... These are your clients; these are the people that will pay you to take an image and they are not pixel peepers. And many of you, who are photographers, even still said these are some of the best pictures I have ever taken. I can't say that I agree with that but I will say they are pretty damn good for a cell phone.

You can view all of the edited images below both as high res raw and edited images here.























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UPDATE: A lot of people have asked us what sort of budget equipment we could have used to create these photos. Here is a list of a few items that would make this possible on a budget:

Interfit Photographic 36" Octobox : Large enough for soft light; good on the wallet.

Pro Studio Solutions EZ Pro Strip Box softbox 12"x56" soft box with Speedring Great little strip box; this one is for Alien Bees but can be used with constant lights

Cowboystudio 24" x 36" softbox soft box for Alienbees Alien bees Larger softbox for beauty style lighting. Again, Alien Bee version

Cooper/Regent TQS1000 Twin Work Light 1000-Watt and Stand These would work so much better than our studio strobes. Just be careful with 1000 watts in a 1000 watt softbox, don't let it run too long.

For more photography by Patrick Hall and Lee Morris, check out www.patrickhallphotography.com and www.rlmorris.com