'Arcona...wants to make augmented reality an everyday experience for everyone through its platform...' Arcona is the company behind the Arcona blockchain based platform. It wants to make augmented reality an everyday experience for everyone through its platform. Arcona will have digital land as its main product. Digital land is a combination of real land and land in the virtual space which have been combined through augmented reality. Why augmented reality? It is clear that the current generation grew up watching TV shows that tried to imagine what the future would be like. Augmented reality was one of the future technologies that were being teased in these films. Since then, the current generations, mostly millennials, have seen the strides that have been made in technology in various sectors including the development of virtual reality and augmented reality. These two are different in that virtual reality is a full digital experience that takes place in a fully digitized world whereas augmented reality takes places in the real world but in a virtual plane. Arcona’s platform will major on augmented reality as it suits the technological state we are in. However, some VR technology is still useful in AR as their principles are kind of similar. They complement each other in various ways. The best-case study for augmented reality would be 2017’s hit game, Pokémon Go. The reviews this game got were positive and the download numbers from different app stores were massive. People could be seen going to places that they had previously not visited in search of Pokémon. The game truly immersed the players in its world. There were fighting zones in different places where players could meet and battle in augmented reality. The fact that this could be done using smartphones made the game even more popular as it could be accessed by anyone with a smartphone and it could be played from anywhere in the world. It promoted a lot of gaming development in the AR world and it showed the potential market that is awaiting immersive AR experiences. This success was only seen in gaming but lately different applications of AR have been seen coming up in the form of smartphone applications with different uses. There are some that allow you to do some interior design before you purchase the actual product which is a very practical application of augmented reality. Most of these applications are nice but they are taking things in a smaller scale. Arcona wants to revolutionize augmented reality by offering it in a larger platform with numerous applications. The best thing about the Arcona platform is that it will allow developers to stretch their thinking and come up with as many augmented reality applications as possible in the Arcona platform. 'The future of Augmented Reality' Arcona decided on basing its platform on the Ethereum blockchain. The platform is going to have a number of transactions per day as people pay for services in Arcona. These payments will have to be accounted for and blockchain can assure the transparency in the recording and accounting process in all transactions made. The platform will also experience a number of intellectual properties that developers will come up with in Arcona. Developers need to be assured that their intellectual property will be safely kept in the platform. Smart contracts from Ethereum will make sure intellectual property and any content created is protected in Arcona. The other reason for having blockchain is because of the Arcona tokens. They the official utility tokens for Arcona and their use and the use of any other digital token is best experienced under blockchain as it arguably has the best security and transparency in the digital world. Imagine owning a piece of digital land somewhere near the Colosseum; imagine the opportunities that could come from that piece of land. AR allows you to create anything in the digital layer. You can decide to share some bit of practical history to a group of students by recreating certain historical facts that these students will be able to see through their smartphones, tablets or any other AR ready device. This service could also be offered to other tourists. You could even have them take part in certain games and activities using AR. Such activities would affect positively the tourism of the area and you also stand to gain by charging a small fee for the services provided that is payable through the Arcona token. Imagine how this could be used in class; its mind boggling. Education would forever change with such technology. Every subject would be made interactive. Chemical reactions could be represented in AR, assembly of machines could be demonstrated in physics, in biology, the human body could be looked at in depth and art students would get to be inspired by taking tours in art galleries through augmented reality. It even gets better for businesses. Building attractive structures on digital land can attract viewers to that piece of land. Advertisers like to be where people are going. The numbers that are likely to be attracted in Arcona are staggering according to their predictions. With a large gathering, advertisers will have the chance to advertise their products in new light. Consumers have already seen what advertising has to offer though videos and audios that having AR advertising would be a refreshing thing. Advertisers also have the chance to use the capabilities of AR to really impress their product on the target market. They will have the advantage of AR at their disposal to captivate their audience as they attempt to increase their sales. Aside from the advertising bit, businesses can also display their products through AR. The interior design application that has already been developed is just one of the ways that businesses can benefit in this platform. Beyond interior design there is also viewing of apartments from your own area of convenience, customizing a car you would like to buy and many more applications. With augmented reality, anything is possible!