Stating the language in which a film has been made while communicating to the masses is perfectly understandable. Try as we might to explain why Bollywood has to be called Bollywood, the fact is that there is no satisfactory answer. The occasional dissenting voice conveys its exasperation, but the mainstream media, in its quest for giving headlines that consume less space and helps in designing the page, continues to use the word. ‘Hindi’ and ‘films’ are two words. There is space in between. Bollywood implies both. So, easy. News websites seek the same short cut for design-related convenience, whereas why TV anchors and reporters use the word and similar others guiltlessly is a question only they can answer.