The trend of European soccer entities looking to capitalize on a flush U.S. market is moving into its most aggressive phase yet.



Relevent Sports, the company that organizes the International Champions Cup (ICC), a series of summer friendlies featuring European teams, is announcing today a 15-year contract with La Liga through which it aims to bring a Spanish regular-season game to the United States.



The agreement also encompasses rights to all La Liga business and development activities, including marketing, youth academies, and other areas to expand La Liga’s footprint in the U.S.



That potential regular-season game, however, marks an assertive move by the Spanish league to amplify its presence on this side of the Atlantic.



La Liga wanted “to be the first European football league to export the sport into a market like the United States, which is obviously the largest sports media market in the world,” Relevent CEO Danny Sillman told...