Thanks to its Coachella performances, recent “Corden” visit and global fan enthusiasm, BLACKPINK currently ranks as one of the buzziest acts in music.

Interscope is hoping that buzz will translate into radio airplay. The label will soon commence a formal radio campaign for the group’s single “Kill This Love.”

According to an official update from the Interscope radio team, “Kill This Love” will impact pop radio in conjunction with the May 7 pop radio add board.

Upon impacting, “Kill This Love” will become BLACKPINK’s first official US radio single.

A few stations have already been playing the track. According to Mediabase, top supporter WiLD 94.9 has played the song 15 times over the past seven days.