So I'm the type of person that reviews products long before I decide to buy something. TV's are even worse. There are so many new specs on tv's nowdays and inconsistent reviews that its almost impossible to make that decision I know I've been there for a while. But now its finally over. This tv has it all. Seriously. Let me list them out. The Startup and Ease of Use is Crazy Easy and User Friendly. The Controller is so slick with designated app buttons, big plus trust me no crazy navigating through tv options. If you have a fast internet WIFI like I do the streaming has NO buffer at all even with 4k or UHD videos from youtube or any other apps IE Netflix or Amazon or UltraFlix. I have signed up for the free month with them so you can watch anything from 1080p to 4kUHD just to try them out and if you don't want them just cancel the subscription before the month is over. You can screen mirror your phone, you can google cast anything from your phone or pc. I didn't know that you could do on this tv until I tried and its flawless. Even cast anything in your phone gallery. USB thumb drive has to be 32 gig or below to recognize and I would recommend using the 3.0 usb input (blue one). I tried a 128gig thumb drive and it wouldn't recognize it under media or inputs. Hisense has told me it was too big. Which is fine so I used a 32 gig and watched a few downloaded 4k UHD films from the stick and there flawless. Sound is Unreal even at level 12-15 out of 60 levels which is ridiculous. I have heard or seen that before and I've also turned on Total Surround and Total Sonics its craziness. I have a Onkyo 5.1 and I unplugged it for now. Now to the Picture Quality. I have seen so many TV's in stores from best buy to walmart to costco and for this price nothing holds a candle close to it. From the onset of the free startup video that shows a guy on a motorcycle in HDR color compared to others it was just heaven. Now I have Xfinity HD box so I only watch the upper HD channels from CNN to Movies it upscales nicely. Watching a youtube 4k UHD video like Demos are just NUTZ, its like your in a different world especially at night and if you tweak the settings a little but honestly not much needed here. The Blacks are really good (no not LG ULED for $2,000 or more folks this tv was $499 but believe me unless your a Videophile or always hanging around on the VideoForums your not going to notice) and if you tweak the backlight and brightness and turned down adaptive contrast under advanced pic sett it get even better. I have pic setting for the apps, cable and usb movies. Because when you switch between them if you go to your pic settings they will be different for each so no having to retweek once there set each time you go back to that option will be already set. Just play around with the setting a little at first because mine was cranked up to 50% on everything and backlight was at 67%. Now on to the HDR. I noticed when watching Marco Polo on Netflix it didn't say at the beginning HDR it said 4k ULTRA HD some tv's are showing the HDR at the beginning. But believe me the Quality of the Picture showing MarcoPolo is just Beautiful. I asked Hisense about the HDR and even though it states HDR available from local usb or hdmi. It doesn't mean hdmi through streaming it means usb supported devices nvidia shield or roku and HDMI meaning the New HDR bluray players. (not streamed HDR) but if you have a HDR bluray it will change settings to HDR which is running the tv at full spec. So don't get this mixed up. but to have that capability for $499 its such an Easy Decision. PS. I didn't get the geek squad warranty since Hisense has the best overall warranty of any tv manufacturer. 4 Years and I have already chatted and called them twice very intuitive about there products and service. So once again STOP LOOKING FOR A TV and get it you'll be writing your own review soon. See attached photos if you don't believe