Tesla’s lifestyle products tend to cash in on the brand appeal of the electric carmaker and its very publicly engaged chief executive Elon Musk, and the new Tesla Wireless Charger is no exception. The device, which retails on Tesla’s website alongside hats and the company’s existing desktop and portable chargers, is a sleek, Apple-like device that costs $65. It has an integrated USB-C cable for when you want to plug it directly into your device, and a USB-A port for non-USB-C devices.

You can get it in black or white, but it only comes with 6,000mAh of juice and 5W of output charging. (The wired charging method gets you 7.5W.) For about half the price, you can get Anker’s 10,000mAh PowerCore charger, which has 12W of output charging but no wireless charging capabilities. For $50, you can get a RAVPower 10,400mAh wireless charger with 10W of output.

Of course, nobody is really buying this for the specs or because they’re price-conscious. They’re buying it because it has a Tesla logo on it and it looks really nice, which is totally fair for $65 and the ease of use wireless charging allows. It’s not a bad purchase for a big Tesla fan.