Five CRM has so many features that make it by far my favourite CRM and absolutely the one of choice for telephone based lead generation (not just telemarketing!) and joined up telephone, SMS and email marketing. In particular I have found Five CRM to be best in class for 1) Live support both on instant chat and phone - The support team always go above and beyond to help us out 2) Ability to manipulate live data (I don't get why other CRMs don't have the features Five CRM do) 2) Sales process automation (complete one field and kick off a whole load of automations) 3) Reporting (ability to report on all data points - including historical values - across the database) 4) Being able to access all the information you need on an account from just one screen (speeds up efficiency 10x) 5) Ease of Customisation 6) Campaign based email marketing & automation There's much more that Five CRM does well and I'm not the only one who thinks so - most of my clients and partners now use Five CRM as their preferred sales and marketing tool as well. Of course no product is 100% perfect and if there's one area I'd like to see improved it would be the interface for individual level email auto-responders (currently they get set up automatically as individual campaigns which can visually distract from any bulk campaigns you are running - though there is the useful ability to filter campaigns. It would be better to treat an auto-responder campaign as one campaign) To sum up, Five CRM works exceptionally well, especially for outbound marketing, sales process automation and email campaign based marketing teams. Thanks Five CRM for building such a great product!