Outgoing Agriculture Secretary Tom Vilsack Thomas James VilsackUSDA: Farm-to-school programs help schools serve healthier meals OVERNIGHT MONEY: House poised to pass debt-ceiling bill MORE on Wednesday announced his endorsement of departing Labor Secretary Tom Perez for Democratic National Committee (DNC) chairman.

“I don’t think Democrats have been focused on as present and as listening to rural voters as we need to be,” he said while revealing his support during a conference call with DNC members ahead of a Wednesday night debate between the candidates, according to NBC News.

“I know that he understands the necessity of the party spending time and resources and being physically present in rural areas, not just the month or two before the election, but throughout the year,” Vilsack added of his fellow Obama administration Cabinet member.

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NBC said Vilsack’s endorsement coincided with Perez’s announcement that his campaign will conduct a “listening tour” of rural America.

Perez’s trek begins on Feb. 6 in Wisconsin, it added, and will continue throughout the week at several yet-to-be-announced stops.

“Wisconsin saw firsthand what happens when Democrats fail to show up in every community,” said state Sen. Janet Bewley (D), who will host Perez in her district. "Tom understands that the Democratic turnaround begins with listening to and organizing Democrats in every community across the country.”

Democrats are reassessing their party’s future after Hillary Clinton Hillary Diane Rodham ClintonHillicon Valley: FBI chief says Russia is trying to interfere in election to undermine Biden | Treasury Dept. sanctions Iranian government-backed hackers The Hill's Campaign Report: Arizona shifts towards Biden | Biden prepares for drive-in town hall | New Biden ad targets Latino voters FBI chief says Russia is trying to interfere in election to undermine Biden MORE, their 2016 presidential nominee, lost to President-elect Donald Trump Donald John TrumpHR McMaster says president's policy to withdraw troops from Afghanistan is 'unwise' Cast of 'Parks and Rec' reunite for virtual town hall to address Wisconsin voters Biden says Trump should step down over coronavirus response MORE in November.

Trump defeated Clinton in part by wining traditionally Democratic strongholds like Pennsylvania, Michigan and Wisconsin on Election Day.

Perez is widely considered one of two front-runners in the DNC race, with Rep. Keith Ellison (D-Minn.) serving as his closest rival.

South Carolina Democratic Party Chairman Jaime Harrison, New Hampshire Democratic Party Chairman Ray Buckley and Idaho Democratic Party executive Sally Boynton Brown are the field’s state official.

Pete Buttigieg, the Democratic mayor of South Bend, Ind., is also running, while Democratic strategist and Fox News analyst Jehmu Greene entered the race last week.

The DNC chair election is scheduled for late February in Atlanta, with only the organization’s 447 members capable of casting a ballot for the next chair.