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SAN FRANCISCO — Facebook announced several new hires of top academics in the field of artificial intelligence Tuesday, among them a roboticist known for her work at Disney making animated figures move in more human-like ways.

The hires raise a big question — why is Facebook interested in robots, anyway?

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It’s not as though the social media giant is suddenly interested in developing mechanical friends, although it does use robotic arms in some of its data centres. The answer is even more central to the problem of how AI systems work today.

Today, most successful AI systems have to be exposed to millions of data points labeled by humans — like, say, photos of cats — before they can learn to recognize patterns that people take for granted. Similarly, game-playing bots like Google’s computerized Go master AlphaGo Zero require tens of thousands of trials to learn the best moves from their failures.