Games consoles are now present in 50 per cent of UK households, the seventh annual Media Consumer survey commissioned by Deloitte's Media & Entertainment practice, has revealed.

The survey includes 2,085 UK consumers aged 14 to 75, and was carried out by an independent research firm during December 2012.

In 2011, only 47 per cent of UK households had a games console.

83 per cent of 14-17 year olds live in a household with a games console, with around 60 per cent of 18-44 year olds living in a household with a games console. The figure drops to 52 per cent for 45-54 year olds (a 30 per cent increase over 2011), and then 21 per cent for those 55+.