Volkswagen is heavily considering adding an all-wheel-drive variant of the Golf hatchback to its North American lineup, The Truth About Cars learned during the media launch for the all-new Volkswagen Alltrack, itself an all-wheel-drive version of the Volkswagen Golf SportWagen.

Dr. Hendrik Muth, vice-president of product marketing and strategy, explained the addition of 4Motion production to Volkswagen’s Puebla manufacturing facility in Mexico has opened up more possibilities, including the addition of all-wheel drive to the standard Golf hatchback.

“All-wheel drive is now part of the Volkswagen DNA,” Muth said at the Alltrack launch event. When asked if an all-wheel drive version of the Golf is being considered above all other possibilities, Muth answered in the affirmative: “Yes.”

Volkswagen’s focus on all-wheel drive is aimed directly at Subaru, which has been incredibly successful at promoting all-wheel drive across its lineup. Subaru currently has the lowest incentive spend per sale in the industry.

Volkswagen’s newest all-wheel-drive model, the Alltrack, will launch in October.

This story first appeared on thetruthaboutcars.com