Apple is known for two things: design and modesty. Okay, one thing. Today, the company announced a new photo book that "chronicles 20 years of Apple design," called Designed by Apple in California.

Dedicated to the memory of its co-founder and former CEO, Steve Jobs, the new book intends to highlight both Apple's design process as well as its products. It features 450 photos of gadgets past and present, shot by Andrew Zuckerman, a photographer who is perhaps most famous for his Creature book and subsequent sequels.