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More than five million Canadians subscribed to Netflix as of this spring, with more than a million signing up in the last year alone, according to new estimates that suggest the video streaming service’s popularity continues to explode among viewers north of the border.

An estimated 5.2 million Canadian households subscribed to Netflix as of April, up from 4.7 million in December 2015 and 4.1 million in June 2015, according to Toronto-based Solutions Research Group’s quarterly report on the digital life in Canada.

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That puts Netflix’s Canadian revenue at well above half a billion – $620 million – if each subscriber pays the standard $9.99 per month.

This dwarfs the success of national streaming services Shomi, owned by Rogers Communications Inc., and CraveTV, owned by BCE Inc. and Shaw Communications Inc. The report estimates Shomi and CraveTV have approximately 740,000 subscribers combined. But consumers are becoming more aware of the homegrown services, however, with nearly half reporting they’ve heard of them.