THE AFL and other major sport bodies held talks with the Prime Minister and senior ministers yesterday to demand changes to the law to protect broadcast rights worth hundreds of millions of dollars.

The chief executives of the AFL, Cricket Australia, NRL and Tennis Australia met Communications Minister Stephen Conroy, Sports Minister Mark Arbib and Attorney-General Nicola Roxon in Canberra to push for a ''simple'' amendment to the Copyright Act. Prime Minister Julia Gillard had ''stopped by the meeting'', her spokesman said.

AFL chief executive Andrew Demetriou heads into the talks yesterday. Credit:Channel 7 News

The four sports, along with netball, rugby and soccer, form the Coalition of Major Professional & Participation Sports.

The group's executive director, Malcolm Speed, said the sports wanted to clarify a provision in the Copyright Act so they could maintain the right to exclusively sell their digital content to broadcasters.