A Quispamsis man’s idea of putting a pocket on his underwear is turning into a popular idea with consumers.

Danieal Cormier, 21, launched his company about six months ago without knowing whether his underwear with pockets concept would be a success.

With more than a thousand pairs of underwear now sold between Saint John and Mississippi, Cormier said he doesn't plan on slowing down.

"I didn't really go into this having an expectation. I almost had an expectation for failure, just because I didn't want to be disappointed,” Cormier said.

“So I kind of went in like, ‘We'll see how it is.’ But once I [saw] the numbers growing and growing, whether it be dollar amount, but I really like to see inventory go out the door."

Since May, Cormier said the company has made around $10,000 in sales.

With demand continuing to grow for the specialty boxers, he said he doesn't plan on slowing down.

"I'm always going to keep pushing to keep the company fresh and to keep it exciting so we can keep making people happy with our product,” he said.

In January, Cormier will be releasing two new products. Cormier also said he hopes to move manufacturing to Canada soon as well.

His product is now carried in more than 10 stores in New Brunswick but also in Manitoba and Mississippi.

Ready Man Boutique in Saint John's Brunswick Square Mall is full of stylish menswear and is one place where people in need of a pocket on their underwear can pick up Cormier’s product.

Zoe Boyd, the store’s manager, said the specialty underwear are very popular sell during the pre-holiday season.

"People really love the idea and they really enjoy buying them especially because it's something local,” Boyd said.

Cormier has five different styles of his underwear on his website, each selling for $23.99.

In May, Cormier said he came up with the idea one day when he was sitting at home in his boxers and began looking for a spot to put his cellphone.

Later that day, Cormier, who had never sewn before, went out and bought a sewing machine and some fabric and starting working on a prototype.

His underwear is being manufactured in India but he said he plans on bringing the manufacturing to Canada in 2015.