Older children can use the Arrow, too, and it's customizable. You can slap on different body styles (there's a Formula 1-style kit), install a higher-capacity battery or even get a drift kit to unleash your kid's inner Ken Block. It's not a trivial purchase -- a starter kit costs $600 if you pre-order, and it'll normally cost $1,000 -- but it could easily beat your neighbor's Power Wheels when it arrives in early summer.

For Fadell, this is as much about education as spoiling young ones. He explains to Forbes that he hopes to "teach the new generation" about electric cars. The tyke driving an Arrow this year could be driving their own EV a couple of decades down the line. And before you ask: yes, there's the possibility of an adult version for grown-up racers.