Rated 5 out of 5 by stacy4571 from Great concealer for dark circles. Very affordable! I usually have to layer a different concealer to hide the sunken in look from lack of sleep but it is great as a base and to cover blemishes. I have not experienced caking and it blends easily with a blender sponge. I don’t feel like I have to rush to blend. I have a darker shade to do some light contouring. It is a great affordable option and is much better than some luxury options. I use Tarte Shape Tape to cover the sunken in look but they make a great pair for full coverage! I like the sleek packaging and the dove foot applicator of the wet and wild concealer. Check this product out for sure!

Rated 5 out of 5 by hannahb2c79 from This used to be my go-to concealer! It’s a creamy and medium coverage formula and super affordable. Recently I have been having issues with under eye creasing so I’ve been testing other formulas. This concealer isn’t super dry like some of the thicker concealers (shape tape I’m looking at you), so it doesn’t become crazy creased under my eyes. In the quest for the perfect concealer I’ve been looking at other brands, but I returned to this tried and true product the other day after a few months off and it’s still amazing. You can’t argue with Wet N Wild’s prices - I love that it’s affordable enough to have one at home and one in my purse on the go.

Rated 5 out of 5 by Empress.lane from Holy Grail I have been using the photo focus concealer for years now I love it still til this day.

Rated 3 out of 5 by kiriann from Formula change This concealer has been my HG for the past couple of years, it's excellent for covering blemishes and undereye circles, blends and lasts really well, and had a great non-comedogenic formula. Would have repurchased this indefinitely if it weren't for the formula change, I'm not interested in putting something with soybean and coconut oils on my zits. Coconut oil may be low on the ingredients list but it's a common acne trigger for many people, I wish they'd left it alone.

Rated 3 out of 5 by kimberlyc1230 from I ordered this online since I was in need of a new concealer. I heard it was a dupe for tarte’s shape tape which is why I bought it. However, I don’t believe so. Firstly, their lightest shade which is light ivory, is so pink toned that I don’t want to use it since I have warm undertones. It also isn’t as brightening as I would’ve expected. It’s coverage is okay, I would say medium and buildable. It is pretty thick and dries quickly. If I use this alone under my eyes without a color corrector beforehand, my bags and discoloration still peek through and it looks very dark instead of illuminated. Overall it’s okay; once it runs out I will not repurchase.

Rated 5 out of 5 by richtaste_blog from I have severe hyperpigmentation and dark circles. I have been using tarte shape tape concealer for many years. Now I am confused because I cannot decide wet n wild concealer is similar to taste shape tape or it is better than tarte! I mean I could not believe it is just 5$ and easy available. This is one of my top five affordable concealer. It is high coverage, blends like butter, satin finish, non creasing, brightens under eye. I wish they should come up wide shade range. Most importantly the it is available in India(on-line) and in most of the countries it is available both at drugstore and online whereas other good concealers are available only in online.

Rated 4 out of 5 by woahkimberly from After reading several good reviews from beauty bloggers and claims that this product was a dupe for the tarte shape tape concealer, I finally decided to give this concealer a try, and I’m happy to say that it did not disappoint me! This concealer is not only full coverage, but stays on all day and is easy to blend. It did not crease as opposed to other concealers I have regularly used. The fact that it's cruelty free makes it even more appealing! Although this concealer does not offer a wide range of shades, it is still worth the price. I will certainly be repurchasing in the future and recommend that you should try it out!

Rated 4 out of 5 by disneyprincessgrace from I got this because it was really cheap and I needed a quick concealer when I forgot mine on a trip. I wasn’t expecting to use it how I do now or as much as I do so I was pleasently surprised that I didn’t throw it away. As a concealer, it’s pretty ok. It’s not full coverage as shape tape or even instant age rewind, but it does smooth out the skin under the eyes. But I think it’s used best as an eye primer. I find that it sticks powder product pretty well, so I used it on my eyes as a primer one day. And it looks really good! I love using it to do a cut crease, and it works well! I would recommend as an eye primer, not the best for concealer but it’ll do its job

Rated 4 out of 5 by jllf1991 from I use this concealer on my more natural makeup days. I'd say it's more of a light to medium coverage, but you can build it a little. I have freckles and love them, so I usually don't want my makeup to cover them completely. This concealer allows me to even out my skin tone and tone down redness without completely covering up my freckles. This formula is so easy to blend out and it melts into your skin nicely as well. It's also very inexpensive and you can find it at pretty much anywhere that sells makeup. If you're new to makeup, this would be the perfect concealer to start out with because of how easy it is to work with.