Today, in the Instagram age, the cult of models is no longer driven by magazines. It is feed-scrolling, allowing for ever-refreshing content on our phones, which are always by our side. We check our phones 221 times a day. With more than 28 percent of adults online using Instagram, the show never stops. Its instantaneous and aspirational nature plus our lizard brains mean we struggle to separate whether the person is a supermodel or the girl next door, especially if she looks like she could be our bud IRL (or in my case, was). On finding myself down a rabbit hole of Stella's fan accounts and feeling increasingly moody, I wondered why this Instagram habit was so hard to kick.