NYC Hip-Hop Artist Jay Kila released a music video called “Mere Paas Maal Hai” (“I Got the Stuff” in Hindi). According to Kila’s management team, “The sponsors who agreed to post the video backed out of their contract once they found out the video featured cannabis.” Marijuana is illegal throughout India, although Delhi and Mumbai have been listed among the world’s top 10 “most stoned cities” – cities with the highest rates of cannabis consumption. As a result the video has caused some commotion among the youth, who have been posting videos of themselves smoking using the hashtag #MerePaasChallenge.

The video has also been banned from being promoted in India on YouTube.