PETA (People for the Ethical Treatment of Animals) aren’t highly regarded in the fashion industry. After a bevy of crazy stunts, where they’ve stormed catwalks and made immature nuisances of themselves, it has very much become a case of ‘us and them’. So when their latest campaign hit the Internet most people in the industry sighed a collective breath of relief. There were no crazy stunts to be seen, not even a crazy protester (well past her prime) flashing her privates. No, all we were hit with was a very naked Alicia Silverstone.

But explaining the virtues of vegetarianism, and labelling it sexy really got us thinking. Sure, PETA have a point. The health arguments can be put foward. And it all works to drive home one of PETA’s key messages: “I’d rather go naked then wear fur.”

But sexy is a large claim, and in this case it’s a fraud.

Yes, Silverstone is naked. But not naked enough. Don’t get us wrong, we’re not asking to see her privates; she can keep them as private as she likes. What we’re after is the real Alica Silverstone.

The fashion industry has often been accused of setting a bad example through the airbrushing/photoshopping of images. But PETA have taken it a step further. They are letting the world know that by giving up meat you too can be as perfect as Silverstone, but through the wizardry of modern technology they’ve avoided presenting the real Silverstone.

So there’s our reply to PETA. We’re willing to listen to your message. But let’s be honest. Show us the real, un-Photoshopped, flawed Alicia Silverstone and then we’ll weigh up whether or not being a vegetarian or vegan does live up to everything you’re promising. Let’s see if she really looks better now then she did “11 years ago”.