Reign of Kings crashes my GPU it seems?

The moment I startup the game I get to the screen where I see the main menu (Options, etc) my GPU's fan seems to go full throttle and my monitor seems to lose its display. Then have to hard reset my PC.



I've tired opening a few other games and doesn't seem to give me any problems.



Any ideas on what I could do?



GPU is latest drivers

I tried to check the game cache.



Asus GTX 780 Ti is my card