OWN brand Hula Hoops at Aldi look and taste just like the original ones — because they are made by the same firm.

It has long been suspected that food giants secretly produce versions for supermarkets — but it is kept under wraps for commercial reasons.

5 Shopper Graeme Clapp and wife Sarah discovered the gaff after buying a multipack of Snackrite Hoops from Aldi Credit: ANDREW LLOYD

Now The Sun can reveal that KP Snacks also make Hula Hoops for the budget German chain.

It emerged after shopper Graeme Clapp bought a multipack of Aldi’s Snackrite Hoops — but found branded packs of KP’s Hula Hoops inside.

Aldi’s sell at 99p for a ten pack of 25g bags.

5 'Oops . . . The dad-of-two found ten packets of KP Hula Hoops in the 99p budget multipack Credit: ANDREW LLOYD

KP’s normally cost around £1.60 for a seven pack of 24g bags.

Dad-of-two Mr Clapp, 35, of Cinderford, Gloucs, said “I was amazed it was stuffed full of branded original Hula Hoops.

"I immediately called out to my wife and asked jokingly, ‘have you put Hula Hoops in the Aldi Snackrite multipack?’ ‘No’ she replied. ‘They must have left the factory that way’.

“On the packaging the recipe and nutritional information on the back of the KP version is virtually identical to the Snackrite equivalent.

“I found the whole thing very amusing, I would bet they are the same product in different packets.”

5 Savvy shoppers Greame and Sarah with their kids Edward, 3 and Evie, 5 Credit: ANDREW LLOYD

5 Graeme called up his wife Sarah (pictured) once he made the discovery Credit: ANDREW LLOYD

5 Aldi did not respond to requests for a comment Credit: Alamy

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A spokeswoman for KP Snacks said: “This looks like an unfortunate error at the packaging stage which we are investigating.”

She confirmed: “KP Snacks does make products for Aldi at the same site as its own Hula Hoops brand, although the products are made on different lines and to different formulations.”

Aldi did not respond to requests for a comment.

Last Easter we revealed that Thorntons made a lot of chocolate for Aldi.

Last week it was revealed Aldi till staff faced the sack if they fail to scan at least 1,000 items an hour.