"We truly believe there is a massive opportunity in merging fashion and technology in the market. We are continuing to design innovative new hardware focusing on design and fashion (so trying to get products smaller and keeping with watchmaking traditions)," says Kyle Beste, Fossil Group Senior Director of Wearables.

For a company as large as Fossil and with as much mass appeal, there's a big advantage to working with Google on these products. "We are a global brand. We have retail stores around the world as well as concessions and wholesale distribution in most countries around the world," says Beste. Internationally the share of Android phones is much higher, and so as we think about servicing all of our customers both in the U.S. and globally, so partnering with Android Wear allows us to reach both iPhone and Android phone users around the world. Ultimately it is an exciting opportunity to design great product, both the watch and software experiences, for our Fossil fans globally."