First of all, lets clear what on earth SEO means. !

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

as says Wikipedia.

but we also need to have a better and clear way so that our dumb minds also understand.

The meaning of SEO differs as the person understands it. For a website owner, it means a free way to get leads,

for a blogger, it means traffic

to an artist says more recognitions

For me, it’s my JOB, a way I earn my bread and butter.

I earn by making people happy.

So here are a few tips I would like to share with you so that you can be happy too.

First of all, complete your website to 100%. Meta title/ tags and complete on-page Original and authentic content Submit your site to search engines (not just google). Claim your local listing Have a security certificate (SSL) Optimize your website’s speed to less than 4 seconds Have active social media linked to your account SEO friendly content Breadcrumbs on website links internal and external Custom 404 page Broken links Competition Keyword research Image optimization Infographic Mobile-friendly Application/tools freebies Strong email subscription link building Paid tools Automate or delegate things you can Update previous content Voice search optimization local SEO reviews Focus on UI, UX, Cx

Bonus: Download this in a pdf version

let’s dig deep in each tip to know the implementation impact and missing effect.

First of all, complete your website to 100%.

first of all, the Complete website refers to all pages that should be working. There should not be any dummy content left if you have used a theme template.

Make sure the footer and theme buttons are customized if you need any help in Completing your website, you can visit a site like a fiver, freelancing. Or, if you want specialization, you can also contact cooperitservises.com for further information.

The impact of a 100% complete site is that.

gives a professional look to the overall website.

makes it easier to rank

Provides Full information about your Business/Product

Increases page time on your site.

and If your website is not Complete, then it can cause you a lot like loss of potential customers.

Low chances of search results in google.

make you look unprofessional. (you can have a coming soon or under development, page to collect any pre-orders or emails till the time your site is not complete.)

Meta title/ tags and complete on-page

usee seositecheckup to check the on-page activity of your page.

Start with title tag (include keyword it). Add modifiers to your title (modifiers are words like best, top, smooth, ) words that drive clicks and sales to your site. Use the H1 tag as the main heading on your page. (Make it 1 H1 Per page). Leverage SEO friendly URL ( with every new post make sure the URLs are short, don’t have numbers or forward-slash (/). Make use of image SEO (image alt tag, filename) Improve site speed (use gtmatrix.com to know the speed information about your site.) have meta titles (keyword/ description) because the Description of the page is the most important summary of your page as most click-through rate (CTR) of your website will depend on this. Have a site map of your site. (sitemap.XML) helps crawlers to walk through your website easily. Have a robots.txt on your site. Each page should have a different page title. Make sure to have to cache clearing plugin Have a good server

Do a maximum of technical optimization you can do to aid in SEO rankings.

Also if you need further assistance in completing your on-page SEO, connect with me, and ill try to help.

Original and authentic content

Publishing a blog frequently helps, but that doesn’t necessarily mean high traffic or ranks.

so, There was a time when it mattered, but as everyone started exploiting it with low-quality content published every day now google no longer treats just new material as a critical factor to rank.

But Original and authentic content prevails over New content.

So make sure that along with new content, it is original and authentic.

It provides value to the reader, not just information recycled.

Submit your site to search engines (not just google).

Submitting your site to search engines helps you in increased visibility of your website and ranking of your business

it also helps to get Higher traffic directed to your website .

. You can submit your site to multiple search-engines like

Claim your local listing

A local business listing is a platform that contains your business Name, Address, and phone number, and other business information to help your reach and find customers situates in your local area. Or differentiate your business locally.

is a platform that contains your business Name, Address, and phone number, and other business information to help your reach and find customers situates in your local area. Or differentiate your business locally. There are a lot of websites like Yelp,

Goole my business

Foursquare

Bing places

There are more each specified to the location and country-specific.

Have a security certificate (SSL)

SSL stands for Secure Sockets Layer. This link ensures that all data passed between the web server and browsers remain private, and no information is leaked out.

stands for Secure Sockets Layer. This link ensures that all data passed between the web server and browsers remain private, and no information is leaked out. This is important as it reduces the chance of your site getting hacked.

Some Browsers also give a notification that the website you are about to visit is unsafe.

Due to which the users can turn away from you. and a loss of potential customers is there.

How to install SSL on your site, you can either get it from your domain provider or you can buy it from the third person too.

Few of the providers are GoDaddy, SSL provider, how host.

Optimize your site’s speed to be less than 4sec

Use a Content Delivery Network (CDN).

Move your web site to a stronger host.

to host. Optimize the dimensions of pictures on your web site .

of on your . Reduce the number of plugins.

of plugins. Minimize the quantity of JavaScript and CSS files.

of JavaScript and CSS files. Use web site caching.

caching. Implement Gzip Compression.

Database improvement in CMS.

in CMS. Check your website’s @googlepageinsight for an in-depth report.q`

Have active social media linked to your account

how to add social media links to your website: WordPress

helps improve search rankings

Builds trust and authenticity to your website

keeps your visitor engaged

SEO friendly content

3-5 main keywords (short-tail) keywords One main long-tail keywords Post title – 66 character meta title- 156 character Keywords in both post Title & Meta Title No Stop words in Meta Title should be used, e.g. ( To, a) Image with ALT Attribute Use Keywords in the image alt text 2-4 Interlinking of Our Content ( previous blog links ) 10) H1, H2, H3 Keyword density .5%- 2% (1000 words (5-20)) The first word in the title should be the keyword 3-6 outbound links minimum article length – 400 words content should be in parts (paragraph)

Breadcrumbs on the website

what is a breadcrumb?

Breadcrumb is a way to show your users their navigated location and a trail of how they got there.

Why?

enhances Users Experience

Increases stay time

How to include a Breadcrumb Navigation on your website

by using simple HTML and CSS

Refer this page for more https://www.w3schools.com/howto/howto_css_breadcrumbs.asp

https://www.motocms.com/blog/en/breadcrumb-navigation/

Links internal and external

therefore Hyperlinks are either ‘external’ or ‘internal’ depending on their target URL destination.

External links are outbound links that take the user to a different webpage. Adding external links allows the link juice to follow the link, which helps your website.

adding external links to website aids in

Increases site’s credibility

Reach out to other influencers

Increase traffic to your website

improve brand recognition

Improves trustworthiness of your website

furthermore, Linking to a non-related website confuses search engines, so links are to be made after taking a good consideration of the type and quality of the website.

Internal links

Hyperlinks that are added and directed to the same website

Why?

Improves usability through anchor texts (the words on which you link)

boosts page views

improves PageRank

improves time on site

helps to crawl and indexing

Custom 404 page

404 page is what you see when a nonexistent page is accessed.

Why create one?

to Make your website userfriendly

Provide info that they have reached a wrong page

as a result, Makes visitors stay and explore your site further

Improves SEO for your website.

Links on 404 pages help users get back to the website.

PS. No matter how beautiful the 404 page is, you don’t want it to appear in Google search results.

Broken links

just like this one: mohinisingh.in/broken-link

When a link sends users to any kind of error page on the website, Be it 404, 305, or more.

Why it happens is

probably the page no longer exists

Perhaps you are not giving enough time to your website 😉 (kidding)

They are harmful to Your sites SEO

there are few tools from which you can check if there are any broken links present on your website

Competition

what to do? Know who your competitors are, analyze what they do then,

do better.

Analyze the competition’s strengths and weaknesses. Do the whole SWAT analysis and make sure your mark every move they make. Note every strategy used by each competitor.

Track there backlinks

Identify Keywords

tools to help:

Semrush

ahrefs

SpyFu

SimilarWeb: know your and competitors’ websites rank.

Keyword research

Keyword research is the way to find the perfect set of crucial phrases that your potential customers search on the internet to find solutions.

Make your keywords through enough to use every type of SEO keywords research possible such as

shorttail,

longtail

short-term

long-term,

product defining

customer defining

geo-targeting

LSI

Intent targeting.

few ways you can search your keywords are :

GOOGLe Search bar (without pressing the enter)

related search at the end of the google search result page

google trends

Google Search Console.

Console. Keyword explorer

tools :

Image SEO

Image SEO involves optimizing image file size to the smallest without compromising the quality, and also images aid the user experience of reading and helps in overall SEO.

few points to consider while doing the SEO for images

Name the file name with keywords

provide alt text

add captions

dimensions match the image size

use images that support the text

optimize images to load faster

Infographic

Infographics help the user to grasp more connect wit ease

creating beautiful visuals tend to increase the stay time of the site.

Complex information in graphic formats makes it easy to read and understand.

How do infographics help in SEO?

easy to share

gets natural backlinks

brand awareness

Generate More Traffic. …

Easy to Track and Analyze

Mobile-friendly

Your website should be just the same across all the devises

the navigation works appropriately,

Make your website responsive

Make your buttons big enough to be clicked

Test Your websites in google mobile-friendly test

Application/tools

Make use of the tools and applications to make your work easy and fast

you can either do everything on your own or take help of some tools to make your time more productive

these tools by google are 100% recommended

PageSpeed Insights.

Analytics.

Keyword Planner.

Search Console

Google Consumer Surveys

Google Trends

Content Experiments

Google Places for Business

Google Alerts

Tag Manager

freebies

Freebies or, in other words, barter the information(email subscription) in exchange for something of value.eg. PFD

free video lecture

free ebook etc.

How do they help?

They are great as they generate a lot of traffic they also capture leads they can help with the next thing you want to achieve after providing them with the free stuff they encourage enough for users to give in the deeds you want.

PS. Not everything free is worth a subscription. Make sure you provide value too.

Strong email subscription

an active email list is a factor a ton of things few among them are

Low costs reach

Deliver targeted messages.

each to share

each to convert

no time limit

no location barrier

*Remarketing becomes easy with a long list of subscriptions*

How to create a strong email list

make sure you have an email subscription form on your website

have your users fill details and subscribe

ask influencers to promote your websites

conduct surveys asking email

ask your current clients to subscribe to your email list

link building and social media

link building in the backbone of off-page SEO and one of the best ways is to ask for it. Yes! there are several ways you can build backlinks for your website

social media is also a great way to create quality backlinks for your website.

FACEBOOK, TWITTER, INSTAGRAM, LINKEDIN, PINTEREST, YOUTUBE, TICKTOCK AND MANY MORE TO HELP YOU WITH. social media platforms

by starting a blog

Write a good guest post. Spy on your competitors. Write testimonials. contacting influencers and bloggers. Make a tremendous round-up post and share it with everyone you mentioned.

Paid tools

some of the primary tools I use in my daily practice are

Screaming Frog SEO Spider.

Ahrefs .

. SEMrush .

. Moz Pro.

Mangools KWFinder.

Searchmetrics.

Majestic.

You can buy these form bulk providers like Flikover.

Automate or delegate

Automation is the thing that will help you multitask and be more productive you can schedule your posts/blogs in advance you can create a content calendar and work on it.

we can hire when we can’t do everything on our own.

manging content, graphics, ads, posting, a website on own can be a big task, and if we have more than one site or client than definitely, we need to have the assistance

it can be in the form of tools

or freelancers to delegate your workload

Also, on this, instead of focusing on everything you will give to work more on SEO.

Update previous content

Updating Previous content will be a good idea as google or anyone doesn’t like to look at content that is outdated content or stale.

Previous content updates help rank your old pages

Bring traffic to the old pages

build trust on the already ranking keywords

Voice search optimization of the website.

how to optimize your website for voice search

make your the content of the site is divided into small parts (100 words)

let there be short questions

the answer should be in points

include keywords in the first 100 words

include words in full sentences.

Voice search is the next trending optimization to do and one of the important ranking factors in 2020.

as per the trends, voice search has taken over more than 25% of total searches in the world.

Local SEO

Local SEO is the first thing to set up when getting started with your online business.

Some sites help local businesses grow, which are targeted to local areas.

Build Local Citations.

Citations. Google My Business Listings. …

Optimize Website Pages and Content for Local Keywords. …

Keywords. … Schema and Local Structured Data Markup for Local Businesses.

Structured Data Markup for Businesses. Encourage Online User Reviews.

reviews

The review is feedback your clients leave; it can be both positive and negative.

Feedbacks have always been valuable, and you can receive a review for almost anything.

But most importantly, the review carries value to your website matter.

That is the reason people show client testimony on their website more often.

How reviews help boost your SEO.

they encourage clicks

creates a positive reputations

use of keywords in reviews increases your website position

increase in traffic

credibility boost

finally UI, UX, CX

User experience (UX), Customer experience (CX)

User experience is the most important factor to make or break your online reputation as no matter what you present on the website until its not presentable, it won’t matter.

no one like to struggle on the site and if the links are blurry the content it out of the box,

colors don’t blend it

in a shot the experience on your website as smooth it is the more the site has followers

e.g., if I own an e-commerce website and it takes more than 30 clicks to place the order, I don’t feel I will be getting any orders.

This piece was my take on SEO’s most important things to take into consideration and hope this article helps you to gain enough traffic and rank for your website.

Feels free to ask anything in the comment below!