It's that you're stupid:



This works the other way too. It's called brand erosion. If you claim that the Earth is flat, then everything else out of your mouth is suspect to me. To wit, Grover Norquist thinks that "tea-bagger" is the equivalent of "nigger." I think Grover Norquist is the equivalent of a flat-earther.

I'm a limited man. I'm not going to be an expert on history, foreign policy, health care reform, science and national security. A lot of my politics work on the basis of trust. I don't trust everything written by any old liberal. I trust a small group, and you can get a sense of who that is by who a link to when I'm out my depth.

Time is short and if your political strategy amounts to banking on the stupid factor, I'm going to assume that much of everything else you're peddling is the same. Perhaps you have a good case to build around the shocking size of government. Perhaps there really is an intelligent argument against the estate tax. But a shocking number of people who would make that argument, are not smart enough to see the difference between using the term "Negro" and wishing that white supremacy had won out . Either that or they think that their audience isn't smart enough.