In a new agreement signed between Egged and the Canaan advertising agency, approved by government officials, Egged bus ads in the capital will begin showing women. As an incentive for Canaan, the government has agreed to assist in covering the costs of buses that will be vandalized.

Back in the summer of 2012 Egged bowed to mounting chareidi pressure and attacks against buses carrying immodest ads and stopped showing women in bus ads. The company showed it did not wish to discriminate and announced men would not appear in ads either.

When Egged refused an ad containing a woman from the Yerushalmim party in the capital, the party filed suit with the Supreme Court. This led to the new agreement which remains in effect till the end of 2014.

(YWN – Israel Desk, Jerusalem)