Multiple well-placed sources confirmed to GeoffShackelford.com a major change in the next PGA Tour media rights deal.

Modeled in some ways after the Olympic Broadcast System, production will be handled by a primary PGA Tour operation providing a world feed to likely broadcast partners CBS, NBC, Golf Channel, ESPN+ and GolfTV. The networks will retain production independence with the final product, along with familiar voices by producing announcers, graphics, replay and other extras beyond the “world feed”.

The move allows the PGA Tour to more cohesively produce coverage and improve PGA Tour Live streaming presentation that has often looked under-produced.

The change to a more connected production operation will allow for expanded streaming feed options on likely digital rightsholder ESPN+, including an expected instruction channel, a Red Zone style option for highlights, more Featured Groups and a Live Under Par-infused feed aimed at younger audiences.

When contacted, the PGA Tour, NBC/Golf Channel and CBS, each declined comment, citing the ongoing negotiations. The current media rights deal expires after the 2021 PGA Tour season.