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Nintendo used Super Bowl LI to introduce the world to the Nintendo Switch, and the world appears to have taken notice.

The Nintendo Switch will release in just a few short weeks, and Nintendo launched their marketing campaign for Switch and The Legend of Zelda: Breath of Wild last night during the fourth quarter of Super Bowl LI. The 30-second ad focused on the portability, convenience, and the core concept of Switch as is showed a young adult playing Zelda in bed and then transitioned to young man continuing to play the Switch as they prepared breakfast. The ad concluded by having the player dock the Switch hardware and pick up their Zelda adventure from the comfort of their couch with a Switch Pro Controller.

This clever and crystal clear ad was not only the first Nintendo Switch and Legend of Zelda: Breath of the Wild TV commercial to air in North America, it was also the first time Nintendo has ever used the Super Bowl as a venue to advertise their products. With a hefty price tag of $5 million for a 30-second ad, the cash investment isn’t one to be taken lightly, but the exposure and immediate effects a Super Bowl ad can have on a product can forever change how that product is viewed.

Nintendo took a gamble when they opted to use Super Bowl LI as the setting to debut the Nintendo Switch to the masses – especially during the fourth quarter, but a tight game ensured that millions of eyes would be tuned in and prime to see the commercial.

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Immediate results following the airing of the ad indicate that interest for Switch, Nintendo, and Zelda saw a sharp spike on Google search as curious Super Bowl viewers inquired about the new Nintendo hardware and new Zelda game.

Terms related to Nintendo and the Nintendo Switch achieved ‘Breakout’ rankings on Google search results following the airing of the Switch ad.

Nintendo

Nintendo Switch

The Legend of Zelda: Breath of Wild also saw an increase in search activity after the TV commercial aired, but it didn’t gain as much attention as the Nintendo Switch.

The Legend of Zelda: Breath of the Wild

It is worth noting that views of the Nintendo Switch Super Bowl commercial and its extended trailer on Nintendo’s Youtube channel have seen massive gains in views since last night. Prior to the Switch commercial airing, the 30-second ad sat comfortably at 765,000 views on YouTube, with it now nearing 900,000 views. Yesterday, the extended trailer had 2,670,000 views and has now risen to more than 3.6 million views since the Super Bowl ad aired.

The Super Bowl ad appears to have net interest in the Nintendo Switch, and we are still several weeks out from the March 3rd launch. It will be interesting to see how Nintendo uses this momentum to carry it over to a successful launch for Switch. One thing is certain: the Nintendo Switch is off to a much better start than the Wii U.