Seeing the candidates campaign in the state back-to-back, as I did, neatly illustrated the divergent mood between the two camps -- one flailing, one on a confident roll. The Obama campaign is clicking on all cylinders, consistent, smoothly choreographed and slickly produced; Romney's appearances are a jumble, his tone of voice pleading to the point of desperation, his speech constantly improvised from a Frankenstinian array of spare messaging parts, never quite gelling into a focused whole. Obama's crowds are a Bieber-like fan-throng; Romney's are only passionately angry. A visitor from another planet who didn't speak a word of any human language could tell which one was up and which was down.

In the Columbus suburb of Westerville, Romney began his day in a high-school gymnasium bedecked with a confounding array of slogans. A whirling "debt clock" raced upward from 16 trillion; video monitors read "Victory in Ohio"; a bright-blue banner professed "We Need a Real Recovery"; and a powder-blue banner stated "We Can't Afford Four More Years." The governor, John Kasich, welcomed him to the stage with a whiplash-inducing mixed message: "Ohio's coming back! Our families are going back to work!" he said, extolling the state's fast-improving and better-than-average unemployment rate. And then, quickly turning dour: "But every day I have to face the headwinds from this president."

Romney's native-son celebrity endorser, golf legend Jack Nicklaus, then gave an excruciating 10-minute speech. Nicklaus, now 72 and a Florida resident, is nicknamed "The Golden Bear" after his Columbus-area high-school mascot, and the crowd held signs reading "The Golden Bear for Romney-Ryan." Romney told the crowd he believed Nicklaus to be "the greatest athlete of the 20th century," inviting some ridicule from the sports world, and gave a mostly lifeless 20-minute spiel in which he assured voters he would not lower their taxes. "By the way, don't be expecting a huge cut in taxes, because I'm also going to get rid of deductions and exemptions," he said.

Romney can't seem to stop stepping on his message. On Tuesday, he said President Obama hadn't raised anyone's taxes, which his campaign later clarified to mean that Romney believes the president has, in fact, raised taxes (which is true). Later Wednesday, he pointed to his health-care reform in Massachusetts as proof of his compassionate streak; Romney has never actually repudiated the health-care law, but any positive mention of it tends to set conservatives' teeth on edge, and it's especially jarring when he has just given a speech bashing the not-dissimilar Obamacare as a treacherous threat to liberty.

Romney's struggles have brought on him a spate of conflicting advice from the sages of his party: he should be more aggressive, or less! he needs to be more specific, or less! he must look to the future, or to the past! But instead of picking some bold new direction and sticking to it, he seems to be frantically improvising. His campaign is constantly buzzing about a reboot that never actually occurs.