"We are constantly trying to improve the product technically," he added. "One of the things we do that other companies don't do is that we tour our markets and a lot of the production challenges, and there are challenges, has to do with the type of buildings that we use. A lot of them are not capable of hanging a lighting truss from their ceiling so we rely on floor lights, but we've looked into production all of the time. It's something we're very, very conscious of and we're very conscious of the criticism, but to tell you the truth, it's far more important that we get our product right and then get the production after that. Wrestling is our product and our fans respect it. I think they would like to see a higher production value, but it's something we keep working towards."