Men and women are painting their nails and posting photos on social media to show support for Bruce Jenner, the former Olympian who recently opened up about identifying as a woman.

The hashtag #PaintYourNailsForBruce is picking up steam on Twitter and Instagram, where fans are showing off manicured fingers and bold polish choices.

@kiis1065 Way to go Bruce!!!! I wonder if he'll wear dresses from the Karashian Kollection? #PaintYourNailsForBruce pic.twitter.com/jqX5aT2SqT — Richard Reid (@RReidsHollywood) April 26, 2015

Jenner came clean about transitioning to life as a woman in an emotional interview with Diane Sawyer that aired on Friday night, and he’s been flooded with support ever since. In the interview, he talked about his experience with cross-dressing and said he hopes for the day he can “have my nail polish on long enough that it actually chips off.”

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The social campaign appears to have been started by an Australian DJ who urged men to pain their nails in solidarity.

“Sending support for all your bravery,” one fan tweeted.

Others called him “extremely brave” and wished him well on his new journey.

“I am inspired by anyone sharing their truth in the face of judgment and fear,” rapper Macklemore said. “Bruce Jenner is a brave human.”

Jenner’s famous family, the Kardashians, have also remained by his side.

“I’m really happy for him that he is living his life the way he wants to live it,” Kim Kardashian West, who is Jenner’s stepdaughter, told TODAY’s Matt Lauer in an exclusive interview. “And that he has found inner peace and just pure happiness. That’s what life is about.”

Kendall Jenner, one of Jenner’s daughters with ex-wife Kris Jenner, wrote on Twitter Friday night: “So proud of you, my hero,” presumably a reference to her father’s interview.

Kris Jenner also praised her ex-husband’s courage online.

“Not only was I able to call him my husband for 25 years and father of my children, I am now able to call him my hero,” she wrote on Twitter.