Industry insiders also expect Jobs to show off a revamped version of Apple’s set-top box, Apple TV, which allows people to download music, movies and television shows directly to their TV rather than simply having to watch them on a computer. Apple has long dismissed the device as a “hobby”, but is now thought to be keen to replicate its dominance of the mobile entertainment space in the living room. The new Apple TV could be called ITV, and is expected to cost just $99.