The cost of watching Premier League football has come down in the first year of a new multi-billion pound television deal, as clubs begin to pass on the benefits of their record windfall to supporters.

Although supporter groups are likely to argue more work needs to be done to reduce the average price of tickets, the findings, which come as Premier League clubs reap the rewards of a £5.316bn TV rights deal, will be welcomed.

Each top flight club is expected to increase their annual income by at least £30m this season, with the team that finishes bottom of the table in May landing around £100m.

The Premier League remains the most expensive league in European football to attend games, but there has belatedly been a reaction to the soaring costs following years of criticism.