Snow may not be falling in Metro Vancouver this holiday season. But thanks to a friendly offer from Rogers, cellphone data prices certainly are. It’s a Christmas miracle.

Phone companies are scrambling to match a package from Rogers and its sub-brand, Fido, that offers customers 10GB for $60 per month until Dec. 19.

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Just like Metro Vancouver’s occasional gas war, where the price of gas falls at one pump and others in the area are compelled to follow suit, cell phone companies suddenly find themselves doing the same. It’s a phone plan price war.

The Rogers/Fido offer, which is exclusive to customers in Alberta, B.C. and Ontario, was launched on Thursday. The plan initially offered 5GB of data with 5GB of “bonus data” for 24 months, but after other competitors advertised a permanent 10GB, Rogers updated the offer Saturday afternoon to do the same.

“The bonus will not drop off the account after 24 months and will remain on the customer’s account for as long as they have the plan,” the company announced.

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Not to be outdone, Telus (via their sub-brand, Koodo) and Bell announced Saturday that they would match the plan, launching similar $60/10GB promos.

The Koodo plan is available to new customers that bring their own device and sign up for a no-term contract. But according to some reports, loyal Telus customers have managed to convince Koodo service agents to make the deal available to them as well. This is a common problem for Canadians: often, the only way to get the best deal is to connect with a service agent and be persistent.

Meanwhile, Shaw’s Freedom Mobile has been offering a $50 plan with 10GB of data since October, a move intended to challenge Canada’s Big Three of Telus, Bell and Rogers and undercut their rates. Their “Big Gig” branded plans on Freedom’s upgraded LTE network are designed to upset the market and force this sort of competitive data pricing.

“Offering our customers access to this much data on our new LTE network resets the marketplace and redefines what Canadians should be paying for data,” Freedom CEO Paul McAleese said two months ago in a statement.

“Until now, the approach to wireless data pricing has been deliberately punitive, and out of line with customer usage.”

In another competitive move, Freedom Mobile has also been offering a full complement of Apple products, including the newly-released iPhone X, since late November.

“Canadians have told us they want access to Apple’s range of products on a vastly improving network at a reasonable price,” said Jay Mehr, President, Shaw Communications Inc.

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“By offering iPhone in combination with our Big Gig data plans and significant network improvements, we’re giving Canadians a new and improved option in a wireless service provider.”

But cellphone users should act fast if they want to upgrade their plans and call their providers without delay. Thus far, Freedom’s market shakeup has only resulted in short-term data bargains from their competitors. The offers from Bell, Rogers and Telus are all set to expire by Tuesday.

— With files from The Canadian Press