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Know your audience.

"I know what binary is. Jesus Christ! I memorized the hexadecimal times tables when I was 14 writing machine code, okay? Ask me what nine times F is. It's fleventyfive. I don't need you telling me what binary is, just like I don't need you thinking about soup or taking pictures of it. I need you thinking about apps, software, and websites. This is Silicon Valley, not ... Paris, Texas ... which is where Campbell's Soup is." A good idea is worthless if it doesn't appeal to the right people. Season one, episode one, "Minimum Viable Product"