To illustrate this, I only have to say two words: David Beckham, the working-class England footballer who became more globally famous for his attention-seeking haircuts, unabashed prettiness and rampant desire to be desired than for his footballing skills. Once the sari-wearing midfielder was outed in 2002 (by me again, sorry) as the ultimate metrosexual, everyone suddenly "got it". All that Nineties denial turned into incessant Noughties chatter about metrosexuals and "male grooming". But still people failed to understand what was really going on with men.