Fashion retailer Peacocks has enraged its customers for selling an inflatable “perfect woman” that’s been lambasted as misogynistic.

The plastic blow-up doll, which the site describes as a “fun gag gift”, depicts a white, blonde woman wearing a black crop top with denim shorts and knee-high black boots.

The packaging states that this supposed ideal woman is “nag free”, “sexy” and “loves footie”, which several consumers have taken umbrage with.

Annie Wyatt, a woman from Cardiff who has a 12-year-old daughter, described the product as “shocking.”

“They shouldn’t be selling that,” she told Wales Online. “‘Nag-free’, what does that even mean?

“That’s not okay, they shouldn’t have that.”

20-year-old Harry Prichard also strongly opposes the message that the doll is spreading, saying: “It’s very misogynistic, it shouldn’t say ‘perfect woman’. I can see how that would be offensive to women.”

The 'Inflatable Perfect Woman' being sold at Peacocks has been described as 'misogynistic' (Peacocks)

People online have also been airing their grievances over the “offensive” nature of the doll and its packaging.

“Avoid @peacocks at all costs, not only have they exceedingly bad taste but everything they sell is tat anyway!” one person wrote on Twitter.

Another individual tweeted: “What the actual… @peacocks ??? This is disgusting! Sort it out! #misogyny #everydaysexism.”

Women's March 2018 across the world: in pictures Show all 35 1 /35 Women's March 2018 across the world: in pictures Women's March 2018 across the world: in pictures London Women's rights demonstrators hold placards and shout slogans during the Time's Up rally at Richmond Terrace, opposite Downing Street in London. Getty Women's March 2018 across the world: in pictures London The Time's Up initiative was launched at the start of January 2018 as a response to the #MeToo movement and the Harvey Weinstein scandal. AFP/Getty Women's March 2018 across the world: in pictures Berlin Women's March in Berlin. EPA Women's March 2018 across the world: in pictures London The Time's Up Women's March marks the one year anniversary of the first Women's March in London and in 2018 it is inspired by the Time's Up movement against sexual abuse. Getty Women's March 2018 across the world: in pictures Paris Women hold a banner reading "still feminist" with the Eiffel tower in background on the Trocadero esplanade in Paris. AFP/Getty Women's March 2018 across the world: in pictures London Protesters hold up placards at the Women's March in central London. Rex Women's March 2018 across the world: in pictures Paris A demonstator hold signs on the Trocadero esplanade in Paris during a women's march organised as part of global protests. AFP/Getty Women's March 2018 across the world: in pictures London Chanting Times Up in the cold rain - On the anniversary of the Women's March on London. Rex Women's March 2018 across the world: in pictures New York Thousands of people gather holding protest signs on Central Park West. EPA Women's March 2018 across the world: in pictures New York Demonstrators take part in the Women's March in Manhattan Reuters Women's March 2018 across the world: in pictures Chicago A woman holds a sign during the Second Annual Womens March in Chicago AFP/Getty Women's March 2018 across the world: in pictures New York People gather near Central Park before the beginning of the Women's March in New York Getty Women's March 2018 across the world: in pictures Washington Supporters gather during the Women's March in Washington AFP/Getty Women's March 2018 across the world: in pictures New York The crowd lines up near Central Park Getty Women's March 2018 across the world: in pictures Chicago Demostrators attend the Second Annual Womens March in Chicago AFP/Getty Women's March 2018 across the world: in pictures New York Thousands hold signs and rally while attending the Women’s March in New York Getty Women's March 2018 across the world: in pictures New York People gather near Central Park before the beginning of the Women's March in New York Getty Women's March 2018 across the world: in pictures Washington People participate in the second annual Women's March in Washington Reuters Women's March 2018 across the world: in pictures New York People hold signs up during the women's march Getty Women's March 2018 across the world: in pictures Philadelphia Oscar Janicki, 6, participates in the Second Annual Women's March in Philadelphia Reuters Women's March 2018 across the world: in pictures Philadelphia Crowds gather to participate in the Second Annual Women's March in Philadelphia Reuters Women's March 2018 across the world: in pictures Washington People participate in the second annual Women's March in Washington Reuters Women's March 2018 across the world: in pictures New York Women pose as they attend the second annual National Womens March in New York City AFP/Getty Women's March 2018 across the world: in pictures Washington People participate in the second annual Women's March in Washington Reuters Women's March 2018 across the world: in pictures New York People gather prior to the second annual National Womens March in New York City AFP/Getty Women's March 2018 across the world: in pictures New York People take part in the Women's March in Manhattan Reuters Women's March 2018 across the world: in pictures New York People gather the second annual National Womens March AFP/Getty Women's March 2018 across the world: in pictures Washington People participate in the Second Annual Women's March in Washington Reuters Women's March 2018 across the world: in pictures Rome A woman holds a banner reading "Womwn united will never be defeated" during Rome Resists demonstration part of the Women's March in downtown. AFP/Getty Women's March 2018 across the world: in pictures Rome Italian actress Asia Argento (3rdL) attends the Rome Resists demonstration part of the Women's March in downtown Rome. AFP/Getty Women's March 2018 across the world: in pictures Rome The Women's March Rome, designed to show solidarity for the protection of civil and social rights, women's rights and the environment included Italian actress Asia Argento, one of the first women to accuse US film producer Harvey Weinstein of sexual assault. AFP/Getty Women's March 2018 across the world: in pictures Zurich A US citizen holds a poster on the anniversary of the inauguration of President Trump apologising to the world on behalf of her country, in Zurich, Switzerland. A year after millions of people took to the streets across the US and countries around the world, women's marches are being held in lots of cities this weekend. EPA Women's March 2018 across the world: in pictures New York People take part in the Women's March in Manhattan Reuters Women's March 2018 across the world: in pictures Rome A woman holds a banner reading "The rising of the women means rising of us all" during Rome Resists demonstration. AFP/Getty Images Women's March 2018 across the world: in pictures Rome A woman lifts her fist while holding a banner reading "Hear our voice" during Rome Resists demonstration. AFP/Getty

The recommended products that appear underneath the inflatable “perfect woman” on the Peacocks site are also questionable, including “novelty boobie handwarmers” and a “novelty boobs pillow.”

These products have been on sale at the retailer for a number of years, with one shopper tweeting about coming across them in 2012.

“Found myself in Peacocks this morning complaining about their novelty item ‘stress boobs’ am I the only one to find this gift offensive?” she wrote.