Kathy Flanigan | Milwaukee Journal Sentinel

At the Wisconsin State Fair visitors are as likely to to win a T-shirt for killing a keg as they are to end up with a milk mustache. Look for more of the same this year — emphasis on more.

The Micro, the large tavernlike beer stand in the center of the fairgrounds, has added a second location in the Wisconsin Products Pavilion. The Goose Island Ale House, a tap room created from 300-year-old barn wood from Holy Hill, gooses up its menu of Goose Island brews by adding more Wisconsin craft brews. Water Street Brewery brings two new beers to the fair, and Sprecher has new beers and expands its line of frozen beer treats.

The Micro

The Micro will serve all Wisconsin-based beers from Central Waters Brewing, City Light Brewing, Door County Brewing, Good City Brewing, HInterland Brewing, Leinenkugel Brewery, Lake Louie Brewing, Lakefront Brewery, Milwaukee Brewing Co., Mobcraft Brewing, New Glarus Brewing, Potosi Brewery, Sand Creek Brewing, Point Brewery, Titletown Brewing, Tyranena Brewing and Wisconsin Brewing. Beers will cost $8 for a 20-ounce pour.

{{props.notification}} {{props.tag}} {{props.expression}} {{props.linkSubscribe.text}} {{#modules.acquisition.inline}}{{/modules.acquisition.inline}} ... Our reporting. Your stories. Get unlimited digital access to exclusive content. Subscribe Now

The Micro hosts daily trivia from 1 to 3 p.m. Trivia time also includes a raffle for brewery swag and this year includes swag from The Micro. Flight School, a specialty area for beer flights, has been discontinued. But the chance to win Beer for a Year is back.

New this year, beer lovers will find another albeit smaller Micro in the Wisconsin Products Pavilion from some of the same breweries. The mini-Micro will feature recommended food pairings for products within the building. Beers in The Micro @ Wisconsin Products Pavilion will be $7.50 for a 20-ounce pour.

The Keg Killer program is back, and once again nobody gets hurt despite the name. Anyone who orders the last serving of beer in a keg wins a Keg Killer T-shirt. This applies to the Micro at the Wisconsin Products Pavilion, too.

Make note of some changes at The Micro-run Camp Amber. The specialty bar, which focused on Leinenkugel products in the past, will have a "staycation feel," said marketing coordinator Liz Astemborski. Camp Amber will still serve Leinie's Summer Shandy but will include a variety of beers from outside Wisconsin including Ballast Point from California, Great Lakes Brewing from Ohio, Summit Brewing from Minnesota, Terrapin from Georgia and Toppling Goliath from Iowa. Beers in Camp Amber are $8 for a 20-ounce pour.

Teach Photography

Goose Island Ale House

The Goose Island Ale House, a taproom created from 300-year-old barn wood from Holy Hill, will serve a regular menu of Goose Island products, including Summer Hours easy-drinking ale. Makes sense. Beers are $8 for a 20-ounce pour.

But Goose Island is known for its barrel-aged beauties, and they'll be poured, along with versions from Third Space, Central Waters, Good City and Founders, at 3 and 7 p.m. daily. Representatives from the brewery will be on hand at 3 p.m. tappings to talk about the beer, its story, ingredients and answer questions.

Here's the schedule:

Aug. 2: Goose Island Bourbon County Stout; Aug. 3: Third Space Nexus of the Universe; Aug. 4: Bourbon County Northwoods; Aug. 5: Central Waters Bourbon Barrel-Aged Scotch Ale and Aug. 6: Founders KBS (Kentucky Breakfast Stout).

Aug. 7: Central Waters Cassian Sunset; Aug. 8: Goose Island Bourbon County Stout; Aug. 9: Good City Barrel-Aged Density; Aug. 10: Goose Island Bourbon County Stout; and Aug. 11: Founders CBS (Canadian Breakfast Stout).

New this year, the Goose Island Ale House will increase the number of brands in the special release. "We're expanding the circle and being more inclusive for Wisconsin beer," said Dave Hock, vice president of sales at Beechwood Sales and Service, a beer distributing company in New Berlin. He's aiming at Wisconsin breweries "that do good barrel-aged stuff."

Specialty beers are $10 for a 10-ounce pour.

The Goose Island Ale House is open for Wednesday Night Live at Budweiser Pavilion now through Labor Day.

Sprecher Landing

The Sprecher Landing expands its Icey variety of frozen soda treats with a beer version. The Pineapple Express is made with Pineapple X-press Belgian Tripel style beer and Lemon Hefe Weiss along with a Mocha Frostie made of Imperial Stout.

Sprecher will pour beers, too, including Firelight, an English Ale; Hefeweiss, a weiss beer; Grapefruit Radler, a wheat ale; Pilsner; Acapulco Golden, a Mexican ale; Special Amber lager; Oktoberfest; Magnum PA, a Wisconsin Pale Ale; Belgian Dubble; Scotch Ale; Abbey Triple and Black Bavarian, a Schwarzbier. Prices are $6.50 and $7.50.

Water Street Brewery