Customers frequently ask, "What cities are the best place to start a new car rental?" Every city has it's pro's and con's; regulation, seasonality, cost of ownership and so on. We thought we'd let the performance of the best cars speak for themselves. 2,000 of the nearly 63,000 active Turo listings in North America made the list.

The interactive map below shows where the top 3% of Turo cars in North America are located. We filtered every single Turo listing to identify only those that had more than 20 reviews and achieved the highest number of booked trips in the year 2018 and first quarter of 2019.

Zoom into the map and hover over individual properties to view their reviews, revenue, average daily rate and number of bookings.

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Some obvious cities had the largest number of high performing listings. Los Angeles had 283 listings make the grade and San Francisco came in at a distant 2nd place with 100 vehicles. Here is the list of the 25 Turo cities with largest number of successful listings.

Rank City # of Top Cars Total # of Cars % Top Performing 1 LOS ANGELES 283 4085 7% 2 SAN FRANCISCO 100 637 16% 3 LAS VEGAS 97 1292 8% 4 MIAMI 67 1937 3% 5 HONOLULU 60 1250 5% 6 JERSEY CITY 57 465 12% 7 TORONTO 50 955 5% 8 DENVER 49 760 6% 9 CHICAGO 47 985 5% 10 ATLANTA 43 876 5% 11 PHOENIX 35 563 6% 12 AURORA 33 447 7% 13 HOUSTON 29 1184 2% 14 SAN DIEGO 28 907 3% 15 CAMBRIDGE 27 109 25% 16 SEATTLE 26 415 6% 16 MONTRÉAL 26 925 3% 18 BOSTON 24 422 6% 19 ORLANDO 23 976 2% 20 IRVINE 19 323 6% 20 MILLBRAE 19 80 24% 22 PORTLAND 17 510 3% 22 INGLEWOOD 17 292 6% 24 SAN BRUNO 16 66 24% 25 SAN JOSE 15 427 4%

While many known Turo hotspots were at the top of the list due to the sheer number of total listings, looking at the ratio of top cars to total cars reveals some interesting insights. Houston, Montreal and Orlando, which are generally considered great car rental markets, had 3% or less of all top vehicles throughout the year while temperate California cities outperform the rest of country.

Standard class cars seemed to dominate the list with 1653 of the 2000 of the top listings. This would indicate that Standard cars are able to see more consistent bookings year round. Here is the breakdown of the number of listings that qualified based on vehicle class and vehicle type.

Vehicle Class Number of Listings STANDARD 1653 DELUXE 319 SUPER_DELUXE 28

Vehicle Type Number of Listings CAR 1358 SUV 565 MINIVAN 44 TRUCK 33

Further drilling down the top 2000 performing cars on Turo, we can look at the manufacturer/make of the cars. Surprisingly, Tesla takes the cake by quite a margin. Chevrolet beats out Toyota which is also unexpected in the daily driver rental category but its likely due the many Corvettes in the market. For those looking to invest in a new car to rent out, this list should help you decide on top performing makes (though we recommend also looking at your local city data).

Rank Vehicle Make Number of Listings 1 TESLA 272 2 BMW 199 3 PORSCHE 192 4 CHEVROLET 156 5 MERCEDES-BENZ 126 6 JEEP 114 7 TOYOTA 111 8 FORD 103 9 AUDI 71 10 DODGE 68 11 HONDA 50 12 MASERATI 48 13 JAGUAR 46 14 LAND ROVER 45 15 VOLKSWAGEN 42 15 NISSAN 42 17 MAZDA 36 18 LEXUS 28 19 HYUNDAI 23 19 POLARIS 23 21 CADILLAC 19 21 ALFA ROMEO 19 21 KIA 19 24 INFINITI 18 24 SUBARU 18 26 MINI 17 27 FIAT 14 28 GMC 9 28 FERRARI 9 30 SMART 7 30 RAM 7 30 ACURA 7 33 VOLVO 6 33 CHRYSLER 6 35 SCION 5 35 LAMBORGHINI 5 37 ASTON MARTIN 4 38 MITSUBISHI 3 38 BENTLEY 3 40 PONTIAC 2 40 BUICK 2 42 LOTUS 1 42 LINCOLN 1 42 DELOREAN 1 42 ROLLS-ROYCE 1 42 SATURN 1 42 MCLAREN 1

For those of you interested in what specific cars are making the big bucks, below are the 25 cars that earned the most income on Turo. Surprisingly, while there are over 1,000 listings on Turo that charge over $1000 per day, none of them were able to achieve high enough booking rates to make the cut. The most that any single listing was able to charge throughout the year was $995, with an average of $550 for the Top 10.

Rank Turo Link City Title Vehicle Type Spec Average Daily Rate (ADR) Revenue 1 Link BEVERLY HILLS, CA BEVERLY HILLS LUXURY CAR RENTAL'S LAMBORGHINI CAR 2017 LAMBORGHINI HURACAN $995 $80579 2 Link BURR RIDGE, IL MICHELLE'S MASERATI CAR 2014 MASERATI GHIBLI $895 $62636 3 Link JERSEY CITY, NJ RENT FROM THE BEST OWNER ON TURO! NO LAST MINUTE CANCELLATIONS. CAR 2015 MASERATI GHIBLI $325 $58139 4 Link LOS ANGELES, CA IMTIAZ'S MERCEDES-BENZ SL 550 CAR 2014 MERCEDES-BENZ SL-CLASS $495 $55912 5 Link LOS ANGELES, CA IMTIAZ'S LAMBORGHINI GALLARDO LP550-2 SPYDER AUTOMATIC CAR 2013 LAMBORGHINI GALLARDO $395 $41059 6 Link MILLBRAE, CA CHEYENNE ~ 991 S CABRIOLET CAR 2013 PORSCHE 911 $216 $40786 7 Link LOMITA, CA 2015 LAMBORGHINI HURACAN LP-610 CAR 2015 LAMBORGHINI HURACAN $991 $39632 8 Link MILLBRAE, CA SNOWMANE ~ V8 S CAR 2014 JAGUAR F-TYPE $186 $38832 9 Link HAYWARD, CA LUKE SKYWALKER BLUE PORSCHE BOXSTER S 2015 CAR 2015 PORSCHE BOXSTER $200 $38761 10 Link BEVERLY HILLS, CA BEVERLY HILLS LUXURY CAR RENTAL'S BENTLY CAR 2015 BENTLEY CONTINENTAL GT $595 $38662 11 Link BEVERLY HILLS, CA BEVERLY HILLS LUXURY CAR RENTAL'S LAMBORGHINI CAR 2017 LAMBORGHINI HURACAN $995 $37802 12 Link TORONTO, ON THE CAYđ¨đť CAR 2014 PORSCHE CAYMAN $185 $37514 13 Link SAN RAMON, CA RAJAT'S PORSCHE 981S WITH SPORTS TUNED EXHAUST! CAR 2013 PORSCHE BOXSTER $155 $36068 14 Link LAS VEGAS, NV THE FUTURE IS HERE SUV 2016 TESLA MODEL X $145 $35186 15 Link MILLBRAE, CA BLUE MAGIC ~ 991 4S CABRIOLET CAR 2014 PORSCHE 911 $226 $34773 16 Link LOMITA, CA 2017 LAMBORGHINI HURACAN LP-580-2 SPYDER CAR 2017 LAMBORGHINI HURACAN $991 $34678 17 Link EAST POINT, GA CHEVROLET CORVETTE CAR 2017 CHEVROLET CORVETTE $346 $33197 18 Link NORCROSS, GA UZAIR'S BMW CAR 2014 BMW I8 $250 $32724 19 Link FREMONT, CA ZOEB'S PORSCHE 911 CARRERA CAR 2014 PORSCHE 911 $195 $32142 20 Link JERSEY CITY, NJ ROBERT'S TESLA SUV 2017 TESLA MODEL X $187 $31756 21 Link LAS VEGAS, NV JAGUAR F-TYPE CONVERTIBLE MIRROR FINISH CAR 2014 JAGUAR F-TYPE $115 $29963 22 Link LOWER MORELAND TOWNSHIP, PA STEVE'S CHEVROLET CORVETTE STINGRAY 3LT CAR 2014 CHEVROLET CORVETTE STINGRAY $175 $29891 23 Link MILLBRAE, CA MELISANDRE ~ V8 S CAR 2014 JAGUAR F-TYPE $186 $29728 24 Link MILLBRAE, CA SHADOWFAX ~ 981 S CAR 2014 PORSCHE BOXSTER $136 $29604 25 Link SHERMAN OAKS, CA JONATHAN'S CAR 2017 CHEVROLET CORVETTE $121 $28509

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