Glashutte is a sleepy town that has been the Germany's hub of watchmaking for centuries, today around 15% of the population working in the industry and the brands nestled there are protective of the use of their town's name. Unlike products that are deemed 'Protected Designation of Origin' (Think Champagne from Champagne, Cognac from Cognac and Plymouth Gin from Plymouth) which have to be from that particular location or region, the regulations when it comes to watchmaking are less strict. This is in part to the the very nature of the business as it is exceptionally rare for one manufacturer to be able to produce the entirety of a watch by themselves. There were dial makers and hand crafters, escapement manufacturers and base plate producers that all sold their wares to companies. This multitude of suppliers is necessary for the vast majority of companies to manufacture watches so a little slack must be given when stating the origin of a product.

The term Made in Germany and any region within the country is not controlled or protected by the German government. In comparison the words Swiss Made or any similar phrasing are protected trademarks that are strictly enforced by the Swiss Government and recently we've seen the new influx of scrutiny from the American FTC when companies use the term Made in America. The term Made in Germany was actually first used by the British in the 1800s to protect consumers from counterfeiting and eventually was slowly adopted by German businesses but never officially controlled. It is enforced by German manufacturers who strived to maintain the prestige associated with a German made product, if one manufacturer's product is of a low standard than it is everyone's best interests to reprimand them so the name remains powerful.