Perhaps you've noticed a number of your favorite Twitter accounts surrounded by triplicate parentheses. This is the result of a concerted solidarity effort to take back and render ineffective an alt-right tactic of marking—starring if you will—Jewish journalists.

Conceived of on neo-Nazi podcast The Daily Shoah, these parenthetical " echoes " were written around the names of Jewish journalists and public figures when mentioning them on Twitter. The idea was to aid anti-semitic Twitter search efforts. Twitter has since updated their search function to drop the parentheticals, thereby rendering this hateful branding tactic pointless. You can still see it, as used in the video title below, as a sort of racist vestigial organ.

All you need to know is that when Donald Trump uses this phrase, a contingent of his base hears "Jews." So now you know to be a bit concerned if cousin Wendy starts peppering that into the family newsletter come Christmas.

We've all encountered that one person who feels personally slighted by his (yes, his) inability to publicly use the n-word while black people have carte blanche. 4chan, that shitty friend writ large, pulled a code-word scheme straight from the KKK playbook after Google launched a program meant to filter out such obscenities in searches.

Cries of "CENSORSHIP!" rang out, and the crafty teenagers quickly formulated a code of replacing filtered racial slurs with tech company names (Jew = Skype) and Fight Club references (trans person = Durden).

The spurious logic behind this scheme was that if enough of them started calling black people "googles" online, the tech behemoth would eventually have to censor its own pages. That never happened, of course. Instead, a couple dumb Tweets like the one below cluttered up Twitter for a minute.