INDIANAPOLIS  Coach Jim Caldwell played by the rules when he opted to pull quarterback Peyton Manning and other starters in the third quarter of the Indianapolis Colts ' loss to the New York Jets last Sunday. Those rules will come under review during the offseason, in part because of fan outrage following the Colts' 29-15 setback. "It is something we'll look at," Goodell told reporters on Sunday. "We heard the fans loud and clear. It's something our competition committee has looked at in the past, but we're going to ask our competition committee to look at it again in the future. We want every game to be competitive." Goodell said the league was sensitive to criticism in the wake of the Colts' use of backups when they lost their bid for a perfect season. "We want to make sure the integrity of the NFL is first and foremost in everyone's mind, and try to find ways to make sure our games are competitive at all points in the season, including the preseason," Goodell said. The current rule was endorsed by the league's competition committee, adopted by the 32 teams and reviewed in 2005. It states that a team that has clinched its division title "has earned the right" to rest its starters for the playoffs, and that preparing for the postseason is as important as "protecting some other team's playoff opportunity." The Colts are expected to play Manning and other starters sparingly Sunday at Buffalo in a game that has no playoff ramifications. There's a chance San Diego, Cincinnati and New England will limit the playing time of some of their high-profile players in games that could determine another team's playoff fate. Contributing: Wire reports The Indianapolis Star is owned by Gannett, parent company of USA TODAY Guidelines: You share in the USA TODAY community, so please keep your comments smart and civil. Don't attack other readers personally, and keep your language decent. Use the "Report Abuse" button to make a difference. You share in the USA TODAY community, so please keep your comments smart and civil. Don't attack other readers personally, and keep your language decent. Use the "Report Abuse" button to make a difference. Read more