Grimes Announces Plans for Perfume Campaign with Stella McCartney

Published Mar 04, 2016

While Canadian-born, L.A.-based pop performer Grimes is generally known for collaborating with artists on records, she's just revealed plans to put out a new perfume with fashion world figure Stella McCartney . The ETA for the scent is unclear, but it's apparently called "Pop."Grimes announced the project today (March 4) over Instagram , writing that she and her "fave vegan" (McCartney) are currently working on a "new sustainable, environmentally friendly perfume campaign." She also promoted the scent's purportedly eco-friendly impact with the hash tags #biomimicry and #sustainable-fashion.Apparently, there are two other collaborators involved in the project, though their identities are being kept under wraps at the moment.Grimes had previously worked within the world of fashion by marketing a jewelry line of "pussy rings" back in 2012.Earlier this week, a remix of Grimes' Art Angels single "Kill V. Maim" was remixed by Mindless Self Indulgence's Jimmy Urine. You'll find the track streaming down below.