The Paw Tracker offers monthly subscription and lifetime replacement

RICHARDSON, Texas—A new GPS tracker designed for pet owners by pet owners allows real-time tracking of lost pets and more, all in a lightweight package that’s controlled by an app available for Android and iOS devices.

The Paw Tracker, which launched in late 2015, weighs only 40 grams and is waterproof and shockproof. With a battery life of up to three days, it automatically logs GPS data at intervals ranging from 10 seconds to one hour. Users can set several different kinds of notifications, including one that alerts them when the device moves outside of the range of a specific Wi-Fi network and one that notifies them if the device moves outside a specific geographical area.

One thing that sets The Paw Tracker apart is the service the company offers, according to founder and CEO Daniel Bagwell.

“We don’t want to sell just a product,” he said, “we want to create a lasting relationship with customers. The $7.99 monthly subscription fee covers all data usage, and we’re the only company that offers lifetime replacement of the tracker hardware. GPS technology has evolved to the point that every pet owner should be able to have access to it, and that’s part of our mission.”

Bagwell, who founded the company with Scott Roberts, is passionate about the product in part because a decade ago he lost his beloved pit bull puppy, Moonshine. Despite having a microchip and days of searching, the dog was never found.

“I can't tell you how much I wished this kind of technology was available back then,” he said.

Losing a pet and never being able to find it again is surprisingly common, even in the age of microchip identification and ubiquitous technology. Only 26 percent of dogs who come in to shelters as strays are reunited with their owners, and less than 5 percent of stray cats in shelters are returned to their owners. And many of the animals in shelters end up euthanized, with 1.2 million dogs and 1.4 million cats facing that fate each year.

"Part of the problem is that the thousands of local shelters and humane societies are independent, with no national organization through which to share data. With the rise of affordable GPS trackers, pet owners can rely on technology that they control to find pets" Bagwell said. As GPS trackers evolve, the company will update the hardware for customers for free.

“Our GPS tracker gives customers peace of mind knowing that they can always find where their pet is, just by using a simple app,” he said.

Because of the device’s small size and light weight, it can be used to track nearly any animal by clipping the device to an animals collar. It can also be used to track the location of a car, or can be attached to a backpack so concerned parents know where their children are when walking from home to school and back.

“The device, designed for dogs and cats, can be used for just about any animal or person. It can be used in so many different ways that we couldn’t possibly list them all” Bagwell said.

More information about The Paw Tracker is available at http://www.thepawtracker.com.

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