With Nintendo looking to significantly increase the sales of its hardware this Holiday and throughout 2014, it’s no wonder they\’ve arranged the Wii U as being an official sponsor for the Tour de France 2013, more noticeably via ITV4?s coverage of the yearly cycling event, which supposedly captivates an audience of 3.5 billion people.

ITV4 and British Eurosport are the sole providers of live coverage of the event, which starts Saturday 29th June and ends Sunday 21st July 2013 so it’s likely that the Wii U will get a good amount of recognition.

[Source: Nintendo-Insider]