McCann Worldgroup, Mumbai, has come up with an ingenious print campaign for World For All animal welfare organization in Mumbai. The three ad series features portraits of a family, a couple and a pair of kids. Using clever framing and lighting techniques, the photographs also reveal the silhouettes of a dog, a cat and a rabbit in the negative space between the subjects. The tagline reads “There’s always room for more. Adopt.” Check out the ads below.

1. Dog

2. Cat

3. Rabbit

Brilliant art direction and execution. The campaign boosted the attendance of the Adoptathon event by 150% compared to last year, and lead to 42 adoptions.

CREDITS

Art Director/Writer/Retoucher: Pranav Bhide

Photographer: Amol Jadhav

Finisher: Nitin Sawant, Nagesh Mithbawkar

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