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(Image: CHANNEL 5)

Ratings have gone into free fall in recent weeks as ITV rival Love Island steals devoted fans.

Not even a series of high profile ejections has been able to draw in viewers.

**LOTAN CARTER IN SHOCK HOSPITAL DASH**

Lotan Carter was given the boot over the weekend for continuous aggressive behaviour, while Kayleigh Morris was also axed for her threatening actions.

Now in a desperate bid to shake up the house, producers will welcome not one but four new housemates into the TV compound.

(Image: TWITTER)

The news is expected to be announced by Rylan on Big Brother's Bit On The Side tonight.

Fans will no doubt be hoping that the fresh faces are genuine civilian housemates and not reality TV regulars.

On launch night a host of Z-listers entered the camera filled home – much to fans' annoyance.

(Image: TWITTER)

Hitting out on Twitter, one viewer wrote: "I honestly can't watch this god awful channel ruin this show anymore. I'm done."

A second continued: "Worse and worse by the minute."

"RIP Big Brother 2000-2017," a third added.

(Image: WENN)

Meanwhile, Lotan has claimed he was secretly rushed to hospital after vomiting blood.

He told The Sun: "I was vomiting blood, if you look at the video when they booted me out, you can see the hospital band on my wrist.

"I was throwing up constantly, they had to take me [to hospital]."

A rep for Channel 5 has been contacted for comment by Daily Star Online.