They say that customers run the business. In a sense, that is actually true, because, without your customers, it is more likely that your business will close down soon. That’s why it’s important for business establishments, especially restaurants, to build customer loyalty.



You can do this by following some of the tips we listed below:



Improve your restaurant’s atmosphere.



Atmosphere is everything. Strive to create a warm and inviting ambiance in your restaurant. Encourage your employees to be friendly and helpful to your customers as well. Such an environment helps customers build rapport with your staff, and increase the chance of them returning to your restaurant.



Give rewards to repeat customers.



Most successful restaurants offer loyalty cards to their patrons. You might as well provide one to your returning customers. A loyalty program, according to studies, encourages customers to spend 46% more on restaurant establishments that offer such programs.



Consider starting a newsletter campaign.



A newsletter is a great way to remind your customers about your restaurant. You can also use it to promote new dishes, invite them to exclusive events, or give them discounts. Doing so encourages them to return to your restaurant. You can also offer discounts for special group gatherings or birthdays through these newsletters.



Do promos and giveaways.



In a statistics report done in 2016, it was found that 55% of restaurant goers prefer restaurants that give promos and discounts. These entice customers to return to your establishment to avail those perks. You can start by offering a month door prize in which customers can get a free meal for two.



Start a referral rewards program.



A referral rewards program is a great way to increase the number of loyal customers and promote your restaurant at the same time. There’s a report that claimed 75% of restaurant goers are more likely to recommend a restaurant to their family and friends if they offered an appealing referral rewards program.



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