Founded in 2017 • Team of 3 • San Francisco, USA

The Brightly Co.wants to change the world through conscious shopping. They are catering to the millennial generation, who are overwhelmingly supportive (72%) of buying products that are made ethically and sustainably. With an annual spending power of over $200B, millennials can make a difference!

The California-based startup will work with OST to power their loyalty program, and to enable customers to ‘give back’ to their favourite charities by donating their Branded Tokens. The ultimate goal is to incentivise people to shop for products that make the world a better place.

The fastest way to scale social impact is through everyday consumer behaviours . We’re partnering with OST to create a platform where people shop, learn, and engage with others. — Laura Alexander Wittig, CEO and co-founder of The Brightly Co.

Founded in 2017 • Team of 7 • Berlin, Germany

When one of the founders was living in a dorm, he saw the need for a well-organised way to borrow stuff you rarely use. Like a drill or a tripod. Backed by a major insurer, Fainin will also feature “try before you buy” and “rent on location” products, like a pair of skis when staying at an AirBnB in the Alps.

The German startup will use OST to mint their own Fainin Tokens. Users can earn these Branded Tokens by rating products and experiences, and by responding swiftly to inquiries. Rental agreements in the form of smart contracts staked by $OST are also on the roadmap.