Jan 31, 2011, 1:05pm ET

Saab serves subtle GM dig in new TV ad [Video]

A new Saab TV ad highlights the brand's history but seems to skip the period in which it was owned by GM. Video inside.

Many - if not most - new luxury car buyers probably don't have Saab on their radar, but the Swedish automaker hopes it can begin reversing its fortunes with a new ad campaign.



The first video is full of vintage clips designed to show off Saab's history of racing and innovation, but the 20-year period of the automaker's modern history when it was owned by General Motors is conspicuously absent. A subtle dig at former owner GM? It's hard to say for sure since most of the buyers Saab covets are only immediately familiar with the automaker's products following GM's 50 percent buy-in back in 1990.



Then again, the ad highlight's Saab's latest model - the 9-5 sedan - which was developed entirely under GM's tutelage.



Saab says that the TV campaign will begin running soon in select markets.



