Now with Bluenote we are getting started. And we are going to do the impossible.

As a government initiative, business project or as a classic startup, this project is impossible. Authorities can not initiate such a project because it falls outside of regular policy instruments. In addition, the cross-border and non-sectoral approach is difficult to organize for a government agency.

Large companies can not do this because they work poorly with competitors, are by definition not neutral, are perceived as biased towards their own solutions and obviously have a strong drive to maximize profitability.

But we strongly believe that this is a mission worth undertaking — with a strong chance for success. For several reasons: