Bridgestone has been bringing high-tech, launch monitor-driven ball fitting to the masses for the better part of a decade. The company has done more than 350,000 ball fittings and analyzed more than two million swings in developing the new app over the last five years. One reason for the wait was to get the iOS camera technology to speed up to make it useful for golf purposes. (A version is also soon to be released for Android devices.) In essence, the app is a virtual replacement for the one-on-one ball fitting experience Bridgestone has been providing in the field.