Wizards of the Coast, creator of legendary card game Magic: The Gathering, are partnering with Tencent to launch the game’s most-recent digital version across Asia.

This game, Magic: The Gathering Arena, is in closed beta and appears to finally solve issues translating the game from a paper to electronic format.

Arena could immediately challenge Hearthstone as top digitial collectible card game, especially with the backing of Tencent.

Board and card game developer Wizards of the Coast is partnering with Chinese game publisher Tencent to handle the Asia launch of the upcoming Magic: The Gathering Arena video game, among others. Tencent will be the game’s exclusive digital publisher in China, Thailand, Vietnam, Indonesia, Philippines, Malaysia, Singapore, Myanmar, Cambodia, Laos, and Brunei.

“Wizards of the Coast’s newest digital game, Magic: The Gathering Arena, is currently in Closed Beta and will be the first game published by Tencent through the new partnership,” states the press release. “The game is designed and built for digital gamers without compromising Magic‘s core gameplay. Every element of the game design is focused on an engaging and dynamic experience, true to authentic Magic, to provide players and viewers fast-paced, exciting, and easy-to-follow matches.”

Arena is Wizards’ latest take on developing a digital version of their popular, twenty-year-old card game. As of 2016, the game’s paper version has close to 1 million registered competitive players, and 65,000 who had attended one of the game’s premier events. The company cites over 20 million players worldwide play the game in some format (of which there’s dozens).

Despite interest in the game, the various attempts to digitize it have repeatedly met resistance. Repeated initial attempts titled Magic: The Gathering Online found significant problems translating the game’s many quirks into an electronic format. Other games called Duels of the Planeswalkers, based on the game but lacking real-world formats and card pools, had much improved UIs but much worse gameplay.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]Arena could immediately challenge for the title of top digital card game.[/perfectpullquote]

Arena is an attempt to merge lessons learned in both of these attempts into a long-lasting product. Though the game is still in closed beta, early reviews praise improved and sped-up gameplay, without sacrificing the core experience available to physical card players. Taking a lesson from other competitive titles like League of Legends , Arena is free-to-play and has a robust economy with a variety of currencies and events.

If these impressions prove to be true, the game could immediately challenge for the title of top digital card game on brand recognition alone. Hearthstone has been without true competition for a long time, and Arena will provide CCG players with accessible and familiar gameplay from the gate. Of note, Valve Software is also in the works to release a card game, Artifact.

Combined with the might of Tencent, who initiated an ambitious $15 billion plan to invest in esports last year, Wizards has set itself up for some serious success.