Hawthorn Football Club took home top honours at the Tasmanian Tourism Awards on Friday night, claiming gold in the Major Festivals and Events Category.

It was a historical win for the Hawks, with the club becoming the first sporting club to take home an award at the event.

Hawthorn was awarded the honour for its innovative approach to the club’s Launceston home games and commitment to creating an event that expands beyond the boundary lines of the football field.

Hawthorn CEO Justin Reeves said the award speaks volumes for the club’s continued commitment to Tasmania.

“This award is fantastic recognition of the club’s commitment to the Launceston community and our broader contribution to the state of Tasmania,” said Reeves.

“Our long-standing partnership with Tasmania is something which we are incredibly proud of and we continue to invest in finding innovative ways to engage with the community in Launceston and the state more broadly.

“As a club we challenge ourselves to dare to be different and this award is testament to that. We have worked hard to ensure our Tasmanian match-days are more than just a game of football; that they are an event that extends beyond the game itself and encourages people to experience all Tassie has to offer.

“I would like to acknowledge our team of staff, particularly those based in Tasmania, for their efforts. To be the first sporting club to win a tourism award in Australia is an incredible feat and one we are very proud of.”

Hawthorn will go on to represent Tasmania as finalists in the Qantas Australian Tourism Awards, with the winner to be announced at the Cataract Gorge in Launceston next March.