The 2016 summer box office season officially kicks off this weekend with the 13th chapter of Disney’s Marvel Cinematic Universe. Our analysis:

Captain America: Civil War

Disney / Marvel

PROS:

The sheer amount of success and strong reception enjoyed by most Marvel films is an automatic selling point here.

Based in part on the very popular Civil War comic story line, fans have been eagerly awaiting the Tony Stark vs. Steve Rogers showdown for years.

Social media activity is through the roof, currently trending on par with or ahead of all other MCU titles — Age of Ultron included — at the same point before release on both Twitter and Facebook.

Stellar reviews and early word of mouth have perfectly complemented another strong marketing campaign from the studio.

In terms of being viewed as a “sequel” to Captain America: The Winter Soldier, that film’s excellent reception should only serve as goodwill for this entry.

The addition of Robert Downey, Jr.’s Tony Stark/Iron Man to this film’s cast — along with the ensemble of characters itself — should help the film feel and perform more like an Avengers sequel than a standalone character entry.

The aid of Mother’s Day falling on this Sunday should be an additional boost to ticket sales.

Fandango reported earlier this week that the film surpassed Batman v Superman, Age of Ultron, and The Dark Knight Rises as the company’s top pre-selling superhero movie ever.

Disney-at-large is currently riding an unprecedented wave of commercial and creative success, and this looks to fall in line with that trend.

CONS:

There are practically no downsides with Civil War — or Disney or Marvel right now, for that matter. This is easily the safest box office bet to hit the market since Star Wars: The Force Awakens.

Top 10 Forecast

Boxoffice is projecting this weekend’s top ten films will accumulate around $264.2 million. That would represent a 121 percent increase from the same weekend last year ($119.7 million), which was led by the sophomore weekend of Age of Ultron.

Check out our complete weekend forecast below.

Title Distributor Weekend Domestic Total Through

Sunday, May 8 Captain America: Civil War Disney $214,000,000 $214,000,000 The Jungle Book (2016) Disney $22,000,000 $285,200,000 Mother’s Day (2016) Open Road $6,500,000 $18,000,000 The Huntsman: Winter’s War Universal $4,500,000 $41,300,000 Keanu Warner Bros. / New Line $4,200,000 $16,300,000 Zootopia Disney $3,400,000 $328,300,000 Barbershop: The Next Cut Warner Bros. / New Line $2,900,000 $49,000,000 The Boss Universal $2,800,000 $60,200,000 Ratchet & Clank Focus / Gramercy $2,300,000 $7,900,000 Batman v Superman: Dawn of Justice Warner Bros. $1,600,000 $327,800,000

Shawn Robbins, Daniel Garris, and Alex Edghill contributed to this report.