The UTSA-Texas State football series, which resumes in Week 4 of 2018, has little history. It couldn’t, given that the Roadrunners started playing in 2011.

Geographically, UTSA and TSU make sense as rivals. They’re less than an hour’s drive up Interstate 35 apart. The schools have taken to calling the game the “I-35 Showdown,” a perfectly good name, if not quite as good as Florida’s War on I-4.

But the teams have only played twice, and that means the rivalry they’re hawking now is destined to feel forced, at least for a time.

It doesn’t help that the trophy the schools have put together is very boring.

The game unquestionably has the right choice of sponsor, at least.

H-E-B grocery stores are to Greater San Antonio what Publixes are to the South, Wegmans are to pockets of the Northeast, and Whole Foods are to postgrads in New York and D.C. They’re a deep source of regional pride.

So a UTSA fan has the right idea to juice this thing up: convert that rivalry trophy into a golden H-E-B shopping cart.

Roadrunners fan Joey Martinez started this vital Change.org petition, urging the schools’ athletic directors and H-E-B to make the change:

Martinez writes:

The current trophy for the HEB I-35 Showdown is pretty bad! Considering the standards HEB holds itself to, the design of the trophy is clearly underwhelming, this is why the trophy should be changed to a Golden Shopping Cart. The fact that this wasn’t the first idea seems like a total whiff by HEB, UTSA, and Texas State altogether. A Golden Shopping Cart is indicative of the quality of service that HEB provides as well as giving the game a nice knack to play for.

Shopping carts are apparently critical to the in-store experience, as one commenter notes:

Riding in the shopping cart is a proven preventative measure against H-E-B feet. Let’s do this and raise awareness for the culture. We can make a difference

The golden shopping cart would be an appropriate link between UTSA’s city, San Antonio, and Texas State’s city, San Marcos.

“There’s really no other grocery store in San Antonio,” UTSA radio play-by-play man Andy Everett says. “There’s Trader Joe’s that’s got a few places here and there, but all the Albertsons, all the Krogers, all the those places, they’ve been long gone for years. I guess H-E-B’s competition would probably be Walmart, although they can’t create some of the fresh produce stuff that H-E-B does, so everybody shops there. It’s an institution in San Antonio.”

The company’s website counts at least 122 stores in the general areas between San Antonio and San Marcos.

“I think H-E-B’s probably one of the things that ties the two communities together, because they’re prevalent in both markets,” Everett says.

“Honestly, now, when you start driving north on I-35, you know when you’ve gotten to San Marcos, but there’s certainly no line of delineation like there used to be 25 years ago. There’s a lot of things between here and there that you kind of just go from when community to the next, and they kind of morph into each other.”

It’s a “natural fit,” Bobby Jordan, the general manager of UTSA’s sports properties arm, which handles broadcasting rights, says.

Making the shopping cart the rivalry trophy would also create great moments.

As Underdog Dynasty writes:

Imagine the sheer joy of watching a 300 pound defensive lineman hunched up in a shopping cart, getting pushed across the turf by his teammates after sealing the game with a sack. Take a second to picture a head coach getting dunked into the shopping cart by his players following a post-game Gatorade HEB Quench™ bath. These are the moments that make college football so special. They are within reach for UTSA and Texas State.

The internet is well within its rights to create rivalry trophies.

Reddit and some folks on Twitter made the $5 Bits of Broken Chair Trophy a thing between Nebraska and Minnesota, then revived it after the schools literally lost the trophy.

The internet has also added to the legend of games like Iowa-Iowa State (now called ¡El Assico! online) and UConn-UCF (which was never really a rivalry, but which the internet helped UConn turn into a fun joke).

Whether the shopping cart will ever take its rightful place as this game’s rivalry trophy is unknown, but all parties involved are aware of the push.

SB Nation made sure of that in a series of emails and phone calls to the schools and the grocery store’s public-affairs office on Wednesday and Thursday. Nobody’s committed to it, though Everett called it a “great idea” and said “that would probably be the best thing to tie the two things together with a trophy.”

What does the grocer say, though? While it was non-committal, it didn’t say no.

“I don’t have anyone available via phone, but we are proud to continue to support this rivalry and these two Texas teams,” a PR person in the chain’s office wrote to SB Nation. “I am not sure if a golden grocery cart trophy can make an appearance by Saturday but the current will make quite an entrance at the game this weekend!”

So she’s saying there’s a chance.