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... the researchers to serve on it ... we don't want drivers are connected ... we got a pretty good awesome pastor ... of ... an embargo in a dual differently than we originally planned because we don't really like each panels ... so we thought ... we're a little ... it's where bring out ... Ted from ... Netflix or in this Memphis may very well enough with the place to ramble taken downside to come out and ... the the the ... the ... is that there ... is no room to the class ... the ... that is better than your Times style magazine guests were industry jacket is ... the right to really play well with the ... the year-earlier Botha model and the most important man in olive greatly and order the job ... um ... so we talk alot about arrested development with units but I wanna ask the House of Cards which occurs on the internet ... yesterday we had these days ... many people watch that at least one app so ... nice love is the really represent warning that the world to read what all the unhappy people watch also ... the couple had their jobs you can guess the wall and you ... on what's a mom I am forcing had the the worse viewing option and because Ad Watch from one of the time over several weeks as they can you get one to mobile and Symons Monza last ... that night you you ... know what will ... people have watched shows a party to the weak enough that we're not doing great were thrilled with the numbers not just thrilled with the numbers in the US it's the most watched Netflix in every country upward ... the Brazil all across America ... U K Ireland most watched with most of you even though it to you ... AMC is watched by more people to watch means ... yes ... sure I'm ... whatever that lowering the most watched means number of hours number of people from episode that were true that both of us for a bit of both the but the number to watch in coming episodes that watching hours of engagement ... engagement really matters to Netflix rates and more people watched ... the longer they stay them with eight other friends very there's a ... real direct correlation with the gauge and retention ... so that's why any metric you walk in Britain there isn't a wide I don't wanna give ratings because it's a real apples and oranges comparison Jeanette was great ... and it will create a story that I wrote If I cannot see you in saying ... that we had you know we we attracted more viewers than the show and another networks ... then that's bad news for them ... and the critically great news for maybe a veiled Mana ties in any way threaten to sell advertising on the jockeying for position with cable on how to hire subscription get-together inner American or behaviors different so ... I'm like a network or cable show ... there rest the House of Cards autism grow every week ... every month as many people watch ... House of Cards season one and fourteen ... Swatch and thirty ... but its complete opposite dynamic is that at some point don't you need to decide the PC internally designed and presumably tell Wall Street yet we we spend I'll post on a million bucks on this over two years and are has paid off and here are the not yet ... well you ever get people to visit will produce a ratings that we know ... I'm in the case of House of Cards via Verde committed to a second seasons or dipping on the second season ... ah but I would get it relative to how Wells who would spend them on ... if we get more engagement didn't help the brand in some way to help they did have ... a better halo effect on the company the people feel good about this ... I would also enable the do a lot more in terms of um ... experimentation with rights ... to show that we know ... that we do with the show the re license even has his eye after window where lockdown when we get presented how big of a Senate with it so that the budgeted for reasons that ... this gives us a lot of freedom ... to give our subscribers we really wanted is given choice so what we can in every form of joint swelling Kevin Spacey calls up and says ... I want to know the numbers are one of the people are watching the show ... he'll tell now ... we must help some what I found were thrilled the stereotype of the numbers is who we are thrilled with the ... relative to what and took an absolute and relative to what we expected all I care about ... the talk of engagement ... in an Alice got on really care I'm upping the ratings are real in a way to be honest it just me and some of the year for me so I don't care bout that but I am interested mean ... he said he get more engaged in yet more hours having more horses or percentages are some as a thing you can again as the asthe towers like an absolute sense for all the Civic that show up in divorce or watching a ... lot more but ... we did our first kind of tiptoe inter regional programming is that if the ... show Kabili hammer those made from Norwegian TV ... and we've been is that ever works ... and we lost that show ... aam about every everyone who watched it ... about half of them watched the second set ... aam in this case nearly everyone who wants to watch multiple this it's ... it's a great sign people really enjoy getting sucked into ... to those deep there was the one sign which was why we get me the diverse amazing reviews ... from NPR which you'd expect ... but from people magazine which you would and probably know from all that and everything in between ... and in the next one was a people watch it today tell their friends and accretive this whole can of ... media fires and your social media firestorm of people talking about the mine and tweeting about a lot of the reviews and conversations are this is a good show ... and it's as good as HBO and it on Netflix and it's on the internet and in the Netflix's part of the review is part of the story ... I expect that this time out ... is are we Guinea get to a point where someone says that it's been enough but shows good ... an aide and a ... remarkable that the minute the ... the ... the thirteen episodes of the same time the fact that it was an appliques ... effect a whimper metered something on Netflix the fact that we ... I did something we've never done before we created an international content brand on Netflix ... so this was that this was a new story to budget with the size the fact that the show was good ... and the show by the way it ... was really great which really helped ... but I think is became an interesting new story that did you notice that over time it'll be ... it'll be as a as novel for sure and in a dual audition spikes all the other big thing that people talk about that for granted that you not talk to that effect but with prelate and fifty other people ... is that the cushy released Elliott says it wants ... to really Internet ... tech thingy due ... to ALM ... I just think for myself as a consumer of Netflix to dump all your competing services ... aam to have my movement more than once many times watched all season something over ... half a season wants or something like that sometimes it's to catch up sometimes it's ... sub I never saw before that bull market with the matter needed spinoff the year three years of the Swatch ... hitting new to me ... now ... so I'm not against that all but I do have a was this some really surprising thing when you do what Peter refer to is kind of HBO quality show ... daring me be ... interesting plots really good actors ... light down and be ... like the soprano like mad man ... a ... dollar shows have ... an extra enjoyment effect for the customer ... and actually a ... of of the virtuous effect for the ... network which it people talk about it can you talk to your friends you ... you in the office you view of social media is full of discussion of it ... place I think of ... the morning greetings and was the TV Club on slate ... if you've ever get what they do ... DEL Debate DEL have to hear from people competing where's the spot going on mad men did they really pull off the character of the accident now I'm confused about this ... you ... know ... you know though is ... that it is building everyday ... will so what's happening I think what's really you know you don't talk to somebody when you watch them on your love babe watch Jack what's happening is we're starting in a different style of water towards the water cooler ... but did that the rules of that are different ... the the rules around spoiler alert the thing you talk about some of it is how he would have the surgery ... oh and then at the money in your on four I get to tweet you when I talk about for but I know not to talk about five ... and it's a whole different Anakin around I remember when it was seen for miles but watch them all ... but they did was it is a continuing story no one's ever watch anything on Netflix that didn't have the choice to what so what's ... so I didn't wanna take our one show ... anti choice away from our consumers ... so this really was about a hundred percent about consumer choice were not encouraging people to be in ... effect the TV show or two plays better one or two episodes of the time ... Sol is no extra points for binge watching ... but will we agree that reduced give you total chore so because you wanna watch thirteen and one week and God bless to have fun ... ah but you wanna watch it every night every Wednesday night in a DVD that too ... in it for me it's it's about expansion joints to before you were the last week was their Kessler ... we're talking about this HBO doesn't want to do what you're doing the thing that doesn't work well for for Media reasons ... I guess is that his viewers don't want to be you re open educates ... said Mike six percent of the HBO Go users ... are being watchers said ... of course Donald R I mean ... when you have a very different I don't think we have a bit different subscribers in and ... I think the overlap of Netflix HBO subscribers is probably pretty ... much the national average ... and all of our subscribers in some form of talk about this it's ... so enough that they that nobody watches the way that ... HBO fees ... to read that way nobody watches Sunday night at eight o'clock the same show and heated up and so I know nobody does that ... so that's not just realized why zero so wide open waiting to do it ... but they had the optional nobody knows that this is the Airbus is I would take on the onthe to the differences between our products ... they're an amazing ... list of original programming to be watched in a linear fashion does that differ from ... so there they they need to take their own open house of cards can given it to the ... apt obsolete ... they would of been a differed expense ... but the show would of been built a little differently to ... the show is built to be watched in multiple episodes earnings driven ... to be watched knowing of people to watch two or three hours of the pack What and some got ... selling thirty ... but its only thirteen but also it's built every show on age from HBO to FX ... beard there's an assumption built in that the viewer watching right now ... may not have seen the last week's episode or maybe watching for the first time or may never see another this ... the writers are constantly trying to fill one of these blanks and until we say is Nano there's deftly going to be twenty six episodes ousted guards ... write as if they want to watch all them know what's going on all the time ... so that way they don't spend any time I kind of exposition and catch up and they cliffhanger I still do actually ... Francis under word that was the lead character played by Kevin Spacey Donohoo its exposition ... break to the camp ye very much ... spoiler alert to every single or very little in the area was over the Sydney to to to get to that very little relative to its eerie light show a network that every minute of commercial break ... this down a few minutes catching up with decide to let climbing Obama some else to do so this is really good and interesting for you coming QQ Credit Salman Ali would more than you and ... Sobel arrested development but aam ... he does it as a what's gonna be the impact on the breasted of television ... is a command any impact on the rest television or they just and ... what's Netflix making a ... play to be taken seriously or what what I think we really come when trying to dismantle or destroyed TV trend Duvall TV ... or try to do it in a way that consumers really want ... so like you said that if we were to follow credit the traditions of TV ... and watch an episode a week is an example ... on that would be to me playing into our weakness so that we've never done before ... and into the streets of TV ... and we're just trying to do the same thing over over again I really think what we're doing ... is radically different that's happening at any cartel which include the HP ... which is weird crafting long form ... storytelling to be told ... anyway you wanna watch ... and and part of the whole process is re crafting the things you talk about the craft of water cooler ... and we we ripple we had to do was look back and say ... um yes were not Guinea get that weekly busting would we have had a second play of ... them with their thinking about it ... on the the two albums ... have been able to spend ... the six months making an album ... in eight years released on Monday and then it all out there for the web of isn't that much however they want ... whether neither books ... so when you were reading the tea she is a great summer ... I'm sure you are ... the rest of America was reading it too but they were reading in a totally different ... things ... and they figured out how to talk to each other about and it certainly got into the national dialogue ... and that's what we're doing with House of Cards ... so we're involving widows are switching fifty stage of a bet that the Holy itches Harry Potter star Bieber now ... has to do more fun to bring on the set now to talk about ... the rest of the laptop ... bring on the euro the ... euro and the U S led and will Arnett ... I ... the the I were watching that ... this anywhere I ... really don't know what what ... we are on the tree like what would you give head when she asked ... where we ... get with it that that will set LTE become a pro him is his idea ... where do we sit over here I can see them made them rich year behind to ... help ... you ... sell how many people watched arrested development is Paul telling people what the rest of the ones from your ... present ... on that I will use up to the debt ceiling when it was on Fox now or what was on its EU or DVD you ... Fox is is your clue box first ... so how many abroad nonetheless any episode Roosevelt within the last year ... what will your favorite no ay ay ay ... ay ay let's dial now you only get to that point advantage of it you run the show but we were on the in our right to ... see you guys are making a TV show for the Internet ... of really old preliminary round ... adding ... that she ... not ... with this ... diamond in the year ... the fund has a little movie of the conclusions ... we're making yet we're making a show for ... for Netflix to streams dissented coaxing women who presented that a human and Internet services with it for awhile cuz love with the culpable ... ah well it was ... um think this one ... the man at the scene in the form of a drain it was twenty four hours to go ... away ... to me I mean there there there's the there's a studio involved twenty century Fox owns the properties it would really was enough to me ... aam but when when I went and expressed interest ... and actually is a trend that we're come simultaneously ... sniffing around each other ... just in all this really did a bit of a plan to ... re think their this is a live stream to the World ... Bank on this is going on ... in in in the show ... the camera ... or when they can get that out there Hollywood the run up the flagpole a good ... thing ... the the ... the ... the fifth of each other ... super comparable breathe anyway when you were discussing it with ease ... so ... so I I had said creatively gotten to this point when the trend in the movie for awhile and it's the year's accrued ... if so the the back story of what had happened in the absence of being with these characters became more interested ... in the we've been up here for five years ... and so the now open to too much t tell here but basically ... I realized if we get five minutes per character five minutes for job has been five minutes from my close them ... were forty five minutes of the movie and owns a conversation that I can use to make a serious or make a movie or what he think about it to simultaneously he reached out I think too broad how ... about bringing it back as I went to Ron Howard's you ... doing like series ... we bring it back it's probably Guinea be low accountants were talkin that ... owned the caps so to speak which is something you read it in the way they make these these are going to a five year deals with actors said that they're ... basically on call in and you have to do that production production so expensive yet ... and we didn't have that ... led to ... the near-term outlook insulating actors is it to the actors do anything about this um no incentives is tremendous for us ... action but I I ... I ... the auction here ... why would you know you're in the Guardian and do it and actually spend a lot more onerous ... it definitely puts the deal to help with the ludicrous to wear for actors to when I started in the business I think you'd make a two year deal for the show ... two years to come up a new über renegotiate news is that window is on a conference and are showing up on the network at the signed a five year deal ... before you even a compiler ... this is the Rylan the UN yuan this year isn't an NBC four she was doing a pilot for NBC The three Tony Hills on a series on HBO in the web or was otherwise committed Jason was committed to the beach issue isn't many can actually be paid to the features ... so it was a long shot from the start wanting to play ... and so the idea of approaching this ... I'm using the new format ... to cut out for help are a function which is that we we don't have everybody the same time ... so we're going to need to make all of these ... not there one a week that make them all and then use the pieces perhaps the reach of December ... in the episode we were making in September ... and things like that so I stayed to practically ... it made it possible ... to crack on the production and not just on the ... other direction which is interesting Lee enough I didn't go into it with that idea ... and when into with the idea of let's embrace this great creative challenge ... and more so go to the audience ... go to where audiences ... because the show in particular you know we had bad ratings and and there's a lot of reasons and we might've ... not I think a lot of this there were many people watched ... but there were also like people that were watching and colleges ... and Neil Senate at that time was not including college ratings ... IMO I think ... and they really were just starting to think that we were just ... oh ... last year we're on the start of a certain including the viewer ratings assert including a ... tawdry what to think that ... the show when the economy is ... much different fade in terms of that the racial production ... had it ... lasted another ... eighteen months ... because once people start ... really wish they started ... winning telling of how people watching coup when all I can ... really change the game and we were in. where will the cost would that mean that we didn't ... last long enough to do that ... well and where ... in many ways I feel we are the poster child of Netflix because it's it's the perfect opportunity of ... the show we endeavored to make was all about the tail and was all about active participation from the audience people who wanted to watch ... right that's who we were doing all our work for twist Sundquist from a joke we do that you know we have a little funny joke in the background or will it save maybe I seem upset about this but ... right at the end of the day ... to cheer up because the sign perhaps of ... all these little things ... are not for the kind of you were ... there wants to come home after our days were turning the TV ... unit of intimate dinner an impairment in its ... effort in both data ... and it was much more show ... based on the shows I admired like this pounds where I could I look forward to watching the mileage for Gillette got another one I can see ... what do while ... they are I know I'd I'd ... as I said well you know ... that's exactly what a good nap ... which is why they have they've gone into it and really had the second life or it's it's real first why did it what ... it was true ... DVD in all these other ... forms of ... non like any other show that we would bring back ... it's actually his audience has grown into this is the theory of the battles that the well of the states Colorado cult around arrested development or ... have been people that have been waiting for the movie were ... opioid their counterfeit petitions on identical twin ... the type of quality ... it's a good ... time ... so it made sense to most of the actors amendment so that I was going to ... go down you know I know I think it should know I think that's ... what it looked too much like our cast Tuesday should have been too much ... to my team as the actual quote now with the Roadrunner going to be reduced ... there is so you guys are ok with new show for the unit is doing ... well think the rest of Hollywood is okay with that ... well here's here's the thing I mean am I started to say ... when we get to show a regional and never mind my friend Jim Dowling and ... want to read Virgin Valley ... is to say ... what he liked about doing a show on Fox which really always felt like it was maybe not the right place for such as a dance show at the time ... would you like about it was we were giving an HBO quality showing that use the term ... to people can afford HBO ... and or just didn't have the com lifestyle ... home then to cable in everything else ... this is the reason ... I mean we've foolishly we did a dance show for a dance on India has been a testing lab that had to wear a watch in cardboard boxes that mean ... they were truthfully they were they they were watching it ... they're watching on T V that they're watching friends houses right ... into the neighbor's window into a lot ... will we color and daughter ... were the Number one market ... the appliance store is we reviewed ... people would hang them into bonds and that it was last year ... but obviously it would happen was ... that she better and both will free him ... then went to the opaque experience ... what happened was so iTunes Amazon ... and Netflix came along and who came on DVD and and DVD and I think ... but DVD ... or yelled at but I do think I'm you know in that time ... to my understanding that you have to give a great deal to try to break up the mess and ... you can just have shows the can am ... it didn't seem like ... you know the old model was to make a ... hundred shows he gets a money back ... you make you make fifty three shows ... well it's just a few hundred bucks ... and was given that ... I saw the banana stand the music they they really did it is all that is all the bananas ... crazy this'll be a victim or ... didn't ... immediately I knew I knew I was on the job I ... know I'm not all of it but the the the the ... the the gutter breadth and in the third party in the Middle East and leasing it back ... I can say that it was this ... very well or Mohamed Brutto and all bets were many brothers ... they did they they they sold everything so we couldn't get the this anyway job center when and acted as a collector and a lot of ... it has been that someone had a silver colored innovative challenge it by different said ... that when ... when did ... you know we've been sent to him that we had that you may ask did he ... use a whale ... well that's when we we can we work really well with what's all the others ... I've ... right so so why pick up some Peter say is I think it's really interesting self-defense the pot yes we picked that up so we we thought oh if Oxford on HBO quality show for people who don't have that right and and this time it's it's the same things and this is where the answers units not make them ... have to buy caper with it and that is why lean on phones and when when you think your peers in Hollywood who are thinking okay we've residue into space is doing it's it's not a big deal and will re enter the game this is still head that mean that in the real estate industry ... I think also the idea that they understand that what did you guys are doing is they're allowing the creative community to do what they do best ... there is a certain ends ... it is very inviting to people in the creative ... community ... to have ... up up a venue like this have ... been place like Netflix I think that this kind of throw everybody to ... make a real screamer and allow it to nobody else in the top denying your peers are saying you know Manny that's why he doing this but it's not all there are the roasting when how we got we knew that for awhile that was the pitch for the inner Ryan a member of the letter Stryker what we're gonna go Blecher shows on the internet and then realized that the that didn't pay them any money and decided to go back to test its CD pay ... it's different I mean it's not worth listening to the internet I mean these are you know this this and especially if and when these guys know what they're doing early August in the coming age to understand ... who their audience is and it happens to be on the U S a lot of things and what's going on like that with the internet we ... can attract an audience and we know how to Mana ties the country ... so that those things were not really need to maintain his cousin to get paid to ... work on TV ... you know they're they're not they're not huge ... budget ... that they really need to fully take is would make just a bit but it's money so we should probably ... take it seriously questions from what I would say the word bloom and they are they are absolutely making the show the way we would of made the show we were at Fox ... and that includes the cut a corner we got the best use to match the design ... yes some things that a premium for the that was like seven under but to the heart of what it was ... this then all the packing material for the ... but there are I mean listen that the model is going to change and people who ... you know we all have to be flexible right and and it's hard to be flexible when you use to ... one way of life ... and ... there are certain things the word we're not gonna ... have fun of it or not to have the residuals ... there were use to when it's shown a second time to a mass audience ... all of the same time ... the trade off though ... it is where ... we're encouraged ... to ... to do more interesting show as opposed to encourage to flatten out and you know which I understand that ... the networks need to do that it's a big country ... he got it kills everybody and and Netflix's found a way to say what we don't need everybody in the works you know we we can make Dua model here were we and we will know for getting enough people ... will encourage you to do the best person that show ... that's a big trade off ... that and what won't work on Netflix that works on TV ... I'm ... nothing will not work at all just a matter of how much it works and how well it works so we try to do is audience segment and say that ... we make the show for this audience we think the audience base of the data that we have an indicator that we have is this day ... and we do a good job talking to the audience's of the show could be a big joke be potentially ... solat the shows that will do in the regional side today we announce were doing original series for kids right I would DreamWorks this is a turbo ... saw this in a very radically differing audiences arrested the mother house of cards ... up but post and all of its own stand alone success stories based on how people watch turbo ... I think the things that don't work particularly well ... on what I'm not trying to do an original content series for ... her initiative does make ... it entered into cheap after ... the bid is a lot of cheap things to watch on TV ... the reality was issued you get for their further down the data grid is plenty of that ... and I think it's not that interesting to consumers the Contiki given anytime they want ... on this of this the place pretty well in the ad supported models and doesn't work well for us ... so we really think that we're at a premium brand with her for premium content including premium ... which you sit awesome cards arrested Bellman at the same audiences are different this is a good crossover that ... mean more so than you'd think for drama comedy ... so are the anyone has that that narrow viewing patterns that ... I'll what's funny things around the watch dramas ... and I wasn't a reader's question speed as we wind up this is what is in May ... a nice to weaken or so you'll want to know people watching and what it ... yet ... for sure so you ask sentences I can tell you ... I was assigned ... to some people ... the and they said you know you from the Woods head ... did he tell you how would house occurs to them he said ... if he did ... I hope never dies ... I don't know that I'm trustworthy ... not want the cloud ... at a dinner party between the Titanic ... but look at what will you will wanna know write a mean everybody wants to know how well their work is being received with it there and in in the TV or in ... some other feel that we haven't outnumber to get the goal was ... to look theres because you want to know ... what to ... do what you want to know for sure was can continue on because it's it's that that that that the final determining ... factors in yet ... you know was ... that the current network ratings system that Nielsen's system that is incredibly flawed and then you sure you can ... talk about them before that was in ... instead it I don't think it's a true reflection of what what people are walking in ... and ... potentially know it's true that puts a new unit will be better understood it to say I'm not reviewed it in all it's the it's for me to know you know what I want and I knew behind closed doors ... I actually don't think it's can it be that simple I think it's going to be ... me truthfully ... what you get past ... what is the fifteen people the human brain can't quite even begin the new seven million and fifteen million ... when the reason you check the ratings in one fund entered if your works can continue ... to be on that ... you wanna know one of three thanks to and correlate ... start ok still great ... I think that they get out of nowhere than the bitsy Intel is that you read the reviews to write ... don't get I'm not ... that I'm not looking for ... aam of years ago without knowing the number ... you get a sense not just from this room but from people on the street from friends and that they you get into people watching House of Cards ... and in washing DC they're obsessed with Abram and it was talking to you know that people from the buzz that's happening around you without knowing the number ... the numbers of business story the consumer story is my loving the show or my friends like to say you yet you ... are you ... behaving like ... I'm told Network executive sometimes behaving giving ... notes to the people that create the show ... are you getting notes another standout I knew I would say ... not you know ... nuts is always a fine word because a lot of times for chalet comes from the studio it's anticipating what the network will walk ... right so the notes aren't we think it's better to do this ... the notes are we think ... the people in NBC is not an ally ... the pending question the facts ... right and then the people at NBC are giving out not because they are they like or dislike the punch in the Facebook because they think well that's not gonna play well for us in this market that market ... we've had that experience with that ... so ... there's that kind of know ... which is about marketing and then there's also creep at creative involved ... and ... I've needed had to be very creatively and all ... that's been part of our email Wieser came up with this idea to get into it ... you know if he says to me ... anyway we can see more of ... a well I never knew he would never say that now ... I've ... used and added them but it's up about it so that I get to that ... that's really valuable you know that that's an Emeril screeners right up until nine even the guy writing checks for stuff that people Ardi radiant and ... we get the don't forget one of the things that stay in this case and certainly in the case of House of Cards until David Fincher ... I'm not going to give you know we're not going to tell market I am not going to tell David Fincher ... what would make a better ... housing costs ... we hide in the chair we trust that what in the creative team to make that show ... exactly what they want to make sure ... so we were not weak that that that doesn't mean we didn't have any day to day involvement and ... you know if this person or this person or descending and ascending ... we did have some of that and it is yet to some of the band in this case with with that with Mitch and I ... we have very similar sensibilities I think in the NS was really has worked ... in a way that's been helpful wet think I can add value to mention I would ever go you're nice guy but Mr. about grounded making TV ... just a little over a few days and in some of the pitches that Bintan isn't in the world ... burqa ... itches so it so Calgon jokes and Chifley ... I'm ... I know it's you know I mean I don't know that everyone will have ... that experience and you do we know he'll have that we don't know when you have to ... get out he know something is performing badly I imagine you'll have to go to the created some point say ... hey this is a little less of this are little more that if you don't like that idea I'm not to make you but I may not ... get network that our role in this probably about to keep things on the track not necessarily laid down the track and say what I need to make the show with this outcome with these beautiful and incredible them to a path to the tothe to the model ... aam we really do go with the creator so we use in this case rested on was about a well established ... show me the rules were there the cast of cayenne to roll with it and you had this as we said earlier ... that this audience that continued ... to want to see it and people who who watch who who who were Netflix subscribers ... but the core hardcore those are people who write and record them for us the bow ok ... and so that all our details growing ... the rest of the Lapid isn't ... a huge risk because of what you said to establish oh ... there was some demand to get back you don't need to get the whole country is a real show was built for arrested development at the risky type that I think a lot of people would take is is the audacity ... of trying to do it ... because it's an audacious idea I mean you know all these people will include There are movie stars and TV stars and you know it's it's a lot to thank ... you need us to give it to say we don't do things this way ... for small were not in the business to make ten or fifteen or twenty of any ... word business to make a hundred ... so we ... appreciate your interest and doing an episode to something ... what why would we ... so he's got taken out on the ground putting this together was more of a courtesy like ... it because you're kind of nasty correction to the talk about yet luckily that the biggest TV set you doing this is that many months for you couldn't be doing something to get two hundred episodes and exactly yes yes I mean from ear it's a great opportunity Biden but Biden D I suppose ... I suppose there are people who were swung into the billion dollar paycheck and their thingy now wanted to ... the British model ... redid tenner trial for fifteen every couple years ... I'm ... also in the new one that ... you want to tell the story is so unique ... in ... apart from just making these ... however ... many episodes but the way that it was until the Story widget only ... which is ... billed for Netflix isn't it ... that these two ... businesses who complement each other in that way so perfect ... so rested on its debts and and and and ... maybe it's the dishes but I don't think the later years I don't change the subject ... I feel like we did things like that it's better to stay away but forget about arrested development of an every day with a resident I was that that ... but I am going to subject it would ... sell ... are you in it for real for good are you a new ... in essence networker studio equivalent thing ... that we can expect to do a lot of original programming or is this ... a burst of stuff ... for some biz is reason that you mean that I say with our intent is that we're ... in ... and of those things you just described ... we have five original series or not this year ... and the success of the more ... and are early signs are that we have some really great success ... so our intent is it will keep ... pushing up is in the he said this like three to five percent of programming budget in April while this seemed like it was really crucial to you because you ... lost a bunch of content ... since then since it announced the still seemed resigned Disney that other stuff coming in ... use this less important to you than it was a year ago I would like it does that ever to be originals ... are they thought I'd say the images are an important component of what were doing ... as a matter of ... pushing the envelope of it for its passivity ... for ... differentiation in the future marketplace ... in terms of securing a solid pipeline of a kind of country we want ... that are worried that some fans may or may not be good news for the cable network TV either of these could stay nimble ... and that's what's really interesting about them but for me what has been exciting but working with them even this idea putting all the shows at once ... they're looking at it with fresh eyes ... is like the camel the idea putting the Netflix on the other but mom I'm up control to talk about all the time ... I said it had built homes is raising its monthly and really that that bill hats off I mean that's the only come up with an idea if you look it with fresh eyes if you've been working in television ... for thirty years ... with that doesn't go on the remote control but how well with NBC of data to handle peacock ... right on that remote control for twenty years ... and I think even the idea of dropping all the shows it wants ... that that's not how we do it ... the were looking at were looking at it with fresh eyes and no that's not how it's done we're looking at data ... shows the four five million people watched mad men Allah wants ... and I could see him doing the same thing with the regional content ... you know it is I don't think your Guinea get a run of every year we have five chefs so now you know I think I had to be delivered in the fall guy thing rebuilds when arrested development that you do a whole new level ... them back to check ... out what when and if you go on the level ... when can we expect the price increase ... for now ... the beauty of what we do how we do it ... it's built with all the promise of scale of the yen ... so that we can keep making it better better product and the scale of it is is it is in the stocks ... in the beauty of our regional productions are is that you get you know ... the more countries we operate in the higher licensees to step ... into the country to country ... production costs don't rise of you producing content to its ... popular around the world is one way to control ... the kind of content costs ... which control ultimately control prices ... our goal is to believe that a lot more price decreases in we've ever had increases ... so we've been very successful with that model that read make it more more sensible to more more but you don't think you can eventually end up in success in place for a new TV is from GE's the sixties in the VR costs a whole lot more per season was cut to an inbox an episode ... of Seinfeld when girls ... one and done well ... they get said that any of the great rest ... of the equation that will have to say ... will have to look at the numbers say this but it's worth stressing it ... was worth it for a night when when when ten dollars a month than we had come to bed we we've had content renewals come up and not renewed ... because the numbers the viewing relate to the license fees and more ... so with actually we've been doing that for years ... hit the tough one for what people think about us is they forget to wear ... the program ... we've always had better programmer not a distributor ... of because of our early origins and DVD we had everything a front desk people think of us is are they have every ... we don't industry the model you have to license content not actually license ... so you have something ... to walk that something great to watch all the time but not everything ... so when are striving to have everything ... and we really do to make chores like that that will secure promising never to raise the price Netflix right here right now that I've that ... we know when when that when contemplating yet but the cuddly and we ended up saying what Netflix losses ... I say oh that's related to the old I was really the race ... I can say right now that I can promise you that I will never raise the price Netflix fairly ... well but the most was the only ... question do they wanted the that know me ... watch ... all steel and ... a study by the money with all of the reason cuts in spending is in the contemplated content budget from the beginnings of this not like ... we're Joe were going ... home while this can you stand of trees many of them is how we would is better relative to other analysts ... after ... all wild type of thing boundaries and went ... on to tells me that they are wow factor but a wonderful day sold an e mail me the headline of the supply of the mill was ... aggressive Ellman OMG ... I ... guess takes a ... living knew where ... my son to have a go you ... into coming ... into his legal right to development of new ideas that you're ... you're somebody is visits her ... that that ... shoutout also won the ladies I letter a very impressive ... but they ... all were very excited think all of us that they really was many in the answer to ... the and and how ... I'd take years but those that happens what happens in the perverse IQ directed to tell them that I watched the DVD is ... now that Netflix ... but what if she wanna buy the DVD somewhere played down the piece things I can watch them on an airplane is there to be sort of this her first thing where you're ... you're flipping things back and you will later Amanda and window to window up following us but caucus Fox owns the property ... or eighty seven DVD though so I tunes of two of the things that ... that that that that ... you are ... to streaming croquet that ... the technology of the latest remit and save it for an airplane and watch her and it does in our case this is a different right it's ... it's it's not a technology thing on ... the right to ... exist ... anywhere else ... it's just ... so complete this at all it's ... I ... am only three hundred and it's it's like a ... safe trip playdough appeared this ... morning ... but why what's your take on the I mean you you're not you're pessimistic about the Allah wants them ... here in Everett in the ninety nine on the exhaustion of the Temasek is really still another lesson is about what the ... hell I just I'll ... be watching all once he and I have read a ... book for small map element the first one directors who was a good piece in the New York Times that this ... there is a certain water cooler or it just nobody has to work on it there's a certain ... but I ... like the dungeon ... the the the ... this certainly yes your question again ... I ... I ... I'd think when you do a great show that is a meaty show ... that you are invested in you and you as the consumer as a viewer into a ... reading of added talking about your friends and if ... you don't ... know ... how many episodes where the plot somebody is it makes that more difficult if not note that only ... the depth of all definitely however did what did you want to receive what was for some parts really what to do a DVD I watched it was for some R and DVD that ... I think ... what menace that was a boy and this is me and that ally was that this isn't serving my point at the Fillmore Tebow will ... not lead to more able to watch breaking bad and that that's an ever want so that means the win was in line I wanna I wanna say they are able to gauge when one is that all those who were able to talk to each other about a dozen of the ... Dalai point I ask you questions that I would not have liked but that you played out by playing the ones that you you deftly give up something right I mean that's on prices lost due ... to his summing up right to life destroys the truth is lost ... and and that and you know you get you give that up just like ... you know you gave something up twenty one and stopping the gym to go to someone read to read a book and you can just get yourself when I get I like the people complain to me that they did they missed reading the back of about if only you know it if only I worked ... in a medium which has experienced an eye to the digital disruption I would understand ... now if only ... I don't have to go by ... Romo TechCrunch ... question for all of you I mean ... said you kind of danced around the slogan but how how do all of you get is determined success means is just like ... heady determine said that this was worth it and ... you know the rest coming guys like ... Regis ... happy when you get a paycheck or you know when or how do you determine that this was a worthwhile venture for all of you ... asking ... that question ... I'm ... I would say here that my head the ... euro falls ... for me I mean obviously like any banana and bills to pay some very ... grateful that ... that is going to pay for this ... aam ... but it's a great opportunity ... I mean you know he he never wanted that too much or as some in the creative field because ... once the secret supper will do it for free ... ML will pass ... but the but that but you know I think with a lot of creative people probably itself include it ... as a writer you know you want to write you wanna work so it's it's a ... it's all a blessing ... that to be back together with his cap to these people and get to do it ... and not could afford to do if I wasn't in it ... but ... for us it's a bunch of metrics it with measure one I visit one is using gauge if we made this the most money nobody wants to show it would be a failure to say it would be anywhere else ... but it but it's there watching the show over the life of the licences is no unique ... economic value watching on the first day versus the three hundred day ... so for me it's that we build a bigger audience for the show over the life of the license doesn't have the ... relative to how Wells who would spend the money ... is in a positive attributes on the brand I would like one company they stay longer the better retention they watch more stuff um ... I was all along you own the show or when the rest ... of the show they'll vary but there are longer than typical TV ... no I ask what point you go yes or no right to say doesn't matter they watched on the first week it's over the line at some point you make a determination as yet uncertain of the company for six am and ten year cycle I cycles so that you could use a dispute with two three four years to decide when to get in with great now with ... up until very recently the most watched episode of mad men on Netflix was always ... episode one season one ... for years after the first would be taken on ... so people in your blog and that audiences growing going into the senior people all the time to to that for that one subscriber all the things I'm looking for ... it's can this in the second half of the year later ... onward China Korea to show that ... it ... requires some re watch an ... orange or benefits due to re watch it doesn't SLE require like get to mole hole or something ... we've done it yet prodigious and the euro lighting you can barely warns the U S winds ... in other words if it isn't ones that can be ... intense and we'll see I mean a lot of our efforts putting him back and things that when you look at you know this if you do ... too much time oh yeah I know that although the story pitch ... I was that putting myself in the shoes of any never Executive the scene of the story pitch intuitive said now ... get to ... know the Leo's as I wrote the tale ... because there had been made or is happening simultaneously goes over six years ... this moment here this yet but the story that the job that starts in episode one of the front lines of episode four ... new Call of activists and seven ... yet the alumni countless hours of an interview just fine tune those willing to go back and get those pieces ... it's all about you know shooting in particular seemed to don a good opinion in the property and in that thing and the dollar bills were warned people to do yes is the call is that while I think people watch them and think it's a simpler than the old show and hopefully at some point the realize we might be more to this ... yet ... but when this is what people don't ask questions the Congress is giving standing up for it ... dripping with butter and ... its allies is iam ... says Jason Daraya from advertising instead of what needs to happen for you to want to ... talk publicly about ... the success of ... what you're saying ... in house of cards or in in in in real numbers or ... words ... we're now I have no motivation to do it I think because they don't sell advertising ... for ratings that they don't matter and that way ... I don't I'm not courting relationship cable our operators so ratings the matter in that way ... but what did you are courting tell you want to tell them people watching us yes but the can and do that without having the number that they don't believe in any way ... that only Vanessa number and ... sat out his ultimately did pretty good with just one meal good to tell the story is that with a one TV in ... this allowed them to to tell the story ... in a high estimate early on blackest said you know we're offering this one month three of them for one month reviewers so we went to that ... the Muppet where debuting breast development to what's the what's it for for a nice and I we we believe in our service ... we bought it it's the underestimate element to them they believe that their algorithm works the people will say on this agreed to have some other shops yet and that person away while ... everyone was thirteen episodes in a row that show ... of are indicative of a lot about how to find them of the great things of the the never never never saw ... and got around to Bielema CBI survey has led to a ballet and is one thing they did that networks don't ... pick you up the next episode four times and this site recently watched you go back and it's not the way to Spanish watching ... for its rating to go ... click ... now you mention that I heard his one after noisy cut down on Netflix gets ... it ... down and ... did did did anything else you should this court earlier in ... the top reserve guard Newcrest Asia