Hot summer days conjure images of sleeveless sun dresses and airy tank tops for some, but for others, the heat means sweltering under cardigans and jean jackets.

Ashby Vose, stylist and community manager of plus-size styling company Dia&Co, is all too familiar with the problem.

The body-positive brand, which offers a personal stylist service that sends clients packages of curated clothes in sizes 14 and up, gets plenty of requests from its plus-size clients for layers and jackets even in the summer.

“We hear a lot from our customers and our community about creative ways to hide their arms,” Vose tells Allure. “It got us chatting. We talked about our own experiences with our arms and our preferences for layering up even though it’s hot. … We had to do something to liberate our community, that arms are not a source of shame.”

So to encourage women to stop hiding their arms, Dia & Co launched its #DiaARMy Instagram campaign, asking women to flaunt their biceps and triceps and embrace sleeveless styles. The response is gorgeous!

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