Tony “Nem” Mitchell is a prominent YouTuber who shares an important quality with Marvel’s dedicated, growing fanbase: the films’ success are synonymous with fans’ redemption.

Mitchell is a longtime Marvel fan, like so many others who found a community in wake of the Cinematic Universe’s success. His adoration for the heroes, and the filmmakers behind the camera, led him to the decision to watch Avengers: Infinity War in theaters every single day until it was removed from his local multiplex. He just finished his 44th viewing, Mitchell told Polygon, and was already hyping up his 45th viewing. Mitchell’s goal is to watch Infinity War every day, but said all he can promise to do is his best.

“I’m going to watch it as many times as possible,” Mitchell told Polygon. “It might not be everyday, but I want to support Marvel and the Russo brothers.”

Today I was featured on https://t.co/tQlZTLUAjn , then I became an actual trending Twitter moment. How do I celebrate?



By watching #InfinityWar for the 43rd time, obviously. pic.twitter.com/2FEUlV6TWr — Nem: The Infinity Watcher (@NemRaps) June 6, 2018

Mitchell said he wants to help push the movie over $2 billion at the box office, and contribute to the team’s hard work. He wants to “support what the team did” instead of just pirating the movie and watching it from home. Going to the theater to watch the movie is just helping to do his part.

It’s not a foreign concept to the Marvel community. That’s why, in part, Mitchell’s commitment is celebrated and pointed to as an inspiration among fans on Reddit and Twitter. There are daily threads in a Marvel Cinematic Universe subreddit that calculates how much money Infinity War needs to make in order to cross $2 billion and celebrate that accomplishment. Those threads are full of people trying to organize group outings or encourage one another to find some time and go watch the movie for a second, third or even ninth time.

There’s a sense of camaraderie between fans like Mitchell and Marvel Studios, and a common goal. It’s not quite ownership over a movie that fans have little to do with, but a sense of pride among the community that want to see Infinity War dominate everywhere. Mitchell said he doesn’t believe he has any ownership over a movie like Infinity War, but sees the Marvel Cinematic Universe’s success as a form of redemption.

“I grew up watching the animated X-Men series and thinking, ‘Man, how cool would it be if we had something like that in movies,’” Mitchell said. “Kevin Feige, the Russo brothers and Marvel gave that to us. I see it as a redemption point for all of us fans.”

Infinity War is an important movie for Marvel fans. The studio delivered on the promise they first teased in Iron Man back in 2008. An entire collection of movies spanning almost 20 titles wide that work in conjunction with one another, that build and play off almost each movie before it. That’s something, Mitchell said, was only possible on TV and in comics before the MCU.

“I remember reading The Infinity Gauntlet, and then screaming in the theater when Thanos appeared in the post-credits scenes of The Avengers,” Mitchell said. “I’ve been waiting for this since 2012, so I’m going to do what I can to support it.”

Michell has become a messiah for the most dedicated Marvel fans. They see his commitment as something to aspire to, much in the same way people view any dedication as something that’s empowering to an extent. Mitchell isn’t trying to organize events or rally in the name of Marvel — he just wants to watch a movie he really likes over and over again to show his appreciation. While others may see his commitment as a sign they should join in, he points out that people don’t have to go to the theater every day to show their support.

“There are ways to support a movie that are economically feasible for everyone,” Mitchell said. “I just want to do this.”

And so he will. Mitchell’s putting in his fair share of time — and money — to make his newfound goal a reality. If he spent an average of $10 on a ticket, and saw Infinity War 44 times, he’s spent about $440. That doesn’t include tax. It’s an impressive sum, and one that will do its part in helping push Avengers: Infinity War over the $2 billion mark (something that’s expected to happen this weekend). Mitchell said he’ll be celebrating that moment with his family, adding that it’s a personal victory for him, too.

“We’ll be sitting in the front row watching Infinity War,” Mitchell said. “Of course.”

Avengers: Infinity War is still playing in theaters.

Update: Both IMAX and the Russo brothers have reached out to Mitchell following all the attention his campaign has received. IMAX offered Mitchell 50 free tickets to Avengers: Infinity War to keep the streak going, and the Russo brothers have offered Mitchell a ticket to the Avengers 4 premiere, according to Mitchell. Polygon has reached out to confirm.