Augmented Reality helps online watch stores enhance their digital marketing strategy.

SIHH 2019, the premier international showcase for luxury timepieces, launched today, January 14th, in Geneva. This is an ideal opportunity to highlight the latest innovative technologies for the watch industry, especially as well-informed marketing executives, put the finishing touches to their digital marketing strategy for 2019 and beyond.

Digitization and new technologies like augmented reality have been positively revolutionising the way online shopping is conducted over recent years.

Arloopa rewrote the rulebook for the entire watch industry by introducing its new supremely chic startup, AR-Watches, early in 2018. It is the first-ever augmented reality platform embedded in timepieces in terms of rendering quality and precision. Moreover, it keeps on evolving to even higher standards.

Developed for both iOS and Android, AR-Watches is an app that serves as an online showroom, helping to give consumers a realistic understanding of what a watch will look like on their wrist. The tool serves to watch brands and retailers with an excellent way to let online consumers test out a product before deciding to make a purchase.

Still, in mockup stage, the app offers categories for different watch brands, spotlighting each brand within a thoughtfully designed setting and provides further categories for classic, sports, and smartwatches to align with the different tastes and preferences of watch lovers.