That sensor has phase- and contrast-detect capability, and lets you shoot continuously at 8 fps, all the way up to 30 fps with the electronic shutter and a 1.25 crop. You won't be able to shoot for as long, though, due to the smaller buffer and slower SD card speeds.

Fujifilm said the X-T30 actually has better face and eye-tracking than the X-T3 did at launch, with the ability to detect faces that are much smaller in the frame. Like the X-T3, it can focus in light as low as -3.0 EV, and overall, focusing is 1.5 times faster than the X-T20.

For $899 instead of $1,499, however, some things had to go. It lacks the X-T3's locking ISO and shutter speed dials, and only has a single UHS-I card slot. At 200 MBps, it has half the video bit-rate of the X-T3. It's also missing its sibling's 4K 60p 10-bit internal video capability, so users will have to settle 4K 30p with 8-bit 4:2:0 video internally.

However it can, amazingly, output 10-bit 4:2:2 over HDMI. As before, video is pin-sharp thanks to a nearly full-pixel 6K sensor readout that's downsampled to 4K. Also, while the X-T30 is missing the X-T3's headphone jack, you can monitor audio while shooting video over the USB-C port, provided you have USB-C headphones or, yes, a USB Type C to 3.5mm dongle.

X-T3 owners needn't feel bitter about the improved autofocus on the cheaper X-T30. Fujifilm also unveiled a firmware update that will give the more expensive camera the same eye- and face-tracking capability. It also unveiled a new $400 16mm f/2.8 wide-angle prime.

The X-T30 will start shipping next month for $899 (body) and $1,299 with the 18-55mm kit lens. For that price, and with better capability than Sony's A6300, it will no doubt vault to the top of the list for many serious amateur photographers and videographers.