Content



Image showing a potential design of the in-game feedback system. Click to expand.

Monetisation

Communication

In closing...

Hi everyone,In recent weeks, there’s been a lot of discussion and concern from parts of the community about the update quality and use of micro-transactions (MTX) in RuneScape. Our lack of response has made us seem distant and uncollaborative, making frustrations worse, and for that we are truly sorry. We’d like to reassure you that the time has been spent deciding on the right changes. In this post we’ll cover the immediate actions being taken and the larger changes we’ll build towards in the longer term.First, thank you for your comments, ideas and complaints - yes really! Your care for the game shines through. You’ve seen content quality and quantity start to slide, seen MTX promotions march on regardless and Jagex going quiet on the matter. You’re worried that this will just get worse and are concerned for what it means in the long term. We hear you, and we shouldn’t have let it get to this point.It is incredibly important for us as developers that RuneScape has a long and healthy life. An essential part of that is providing players with new content, improved features and solid overall service. The balance we try to strike is that MTX is a major part of the game’s income and directly relates to the amount we can invest into its continued development. Without that income stream we would have to massively cut back on investment into the game and we feel that would be very damaging for RuneScape and the community. That being said, it's clear that parts of the community feel we’ve neither delivered on the content nor got the balance with micro-transactions right. Therefore, we’ve looked critically at ourselves to understand what happened and how we can do better by you.On the content side, though there have been some good updates, you’ve not received consistently strong releases throughout this year. There are a few factors: moving toward and then away from the expansions strategy resulted in a lot of wastage; we picked too many long-term development projects at the same time, stifling regular releases; and we moved a few developers to focus on building the mobile client before we’d hired their replacements. Also, our desire to not over-promise in the RuneScape Reveals at RuneFest made it seem like we’d lost our ambition.The content roadmap has been remade in recent months, directly driven by player requests, and we will be doing a new community survey soon to make sure our content plans are the best they can be. We have also changed our development processes to get more of the updates you want in production and to ensure they're being released more regularly. We will soon be adding ainto the game itself so we can gather feedback from everyone on new content as you play, which in turn helps us respond better.We are also bringing inover the coming months to give us greater capacity to deliver on content quality and make the mobile client a reality for you. These changes will bring a consistently good flow of content and we are going to be showing you our new team structure and progress on new updates in news posts, live streams and videos in the coming weeks. The mobile client will also be transformative for RuneScape, offering a lot of convenience to current players, as well as bringing many lapsed and new players. We’re confident that together these things will make for a strong year ahead for RuneScape.On the MTX side, we let the balance tip too far and promotions seemed to dominate the game, especially when coupled with underwhelming content updates. The Prize Pool promotion design was misjudged and it crossed the line.While MTX in RuneScape is essential to maintaining our development teams and the content they produce, we believe it can be refined (and the harsher edges smoothed out) without significant dents to income. Rest assured, we certainly won't be pushing it any harder.and we don’t intend to revisit similar mechanics any time soon. Over the next few months we will be experimenting with promotion configuration, such as duration, start days and marketing levels, to see if there are better trade-offs between visibility and revenue. For one of the first experimentsWe commit to keeping a detailed eye on the game economy and progression rates to ensure promotions aren’t going to cause major impact. And to help in the longer term, we are, which will have greater emphasis on cosmetics and conveniences.It is important that we don’t over-promise; to be clear,What we are committing to is better managing their impact, duration and regularity, making some immediate changes in the short term while looking to move to a more balanced approach in the mid to long term.In terms of communications, we've not talked to you enough. We'll pot-up defence and communicate more, show you all what we're working on and better explain our decisions.While we as the game’s developers sometimes seem to have other priorities, we care deeply for the game too. For most of us here RuneScape is at the centre of our lives and careers. We don’t always get it right, but hopefully you can tell we are as passionate about the game as you are.Hopefully you can see we're making some immediate changes and planning long term improvements. You can help us too, by making the RuneScape community the most positive and welcoming place possible. After all, the more players we have the less reliance there is on MTX revenue.Our overall goal is to deliver you frequent, high-quality content updates, bring the game onto more platforms, and tune MTX to be less abrasive. We think this is the right approach to ensure RuneScape remains healthy. And overall the game is still robust: In the last year membership has remained stable; RuneFest 2017 was the biggest and most popular yet; and our marketing efforts are ramping up to bring in new players. With strong content and mobile coming next year, 2018 is shaping up to be a great year for RuneScape!Many of your most desired projects are well into development and we're looking forward to thewhere we'll show progress onTune in to the extended special from 15:30 UTC!Thank you all for your support,