KOLKATA: Women will soon don overalls to enter the assembly line floor, cracking into a traditionally male domain. Yamaha India has started a new assembly line for scooters which will be operated entirely by women. This is the first time in India that a company has developed scooters for women assembled by women. The company has hired around 200 women to run its assembly line for scooters at the Surajpur plant in UP. Through the initiative, Yamaha is not just creating employment for young recruits but also providing classroom as well as on-the-job training. For three years, the women will undergo an apprenticeship programme approved by the state government. They will receive industrial training on the job and appear for an examination by Industrial Training Institute (ITI) by the end of each year. After completion of the term, they will receive an ITI certification approved by the UP government. Commenting on the occasion, India Yamaha Motor national business head Roy Kurian said, "This is the first time in Yamaha's history, not only in India but worldwide, that the company has started an assembly line which is run exclusively by women. Being the pioneers in this movement, Yamaha certainly hopes to see this initiative being replicated across the industry." The company has developed a riding training program for female customers. The riding training program known as the Yamaha Female Riding Training program will be implemented across India very soon. This move is very much in line with the company's plans to target young urban women with its recently launched scooter RAY. The company has also expanded its dealer network and specially improved customer care quality for female customers by appointing more female staffs at customer contact points and introducing female customer care programs. The company unveiled its much awaited sporty and stylish scooter, the all new RAY, in Hyderabad on September 14. With Ray, the company formally announced its entry into the rapidly growing Indian scooter segment. RAY is the first Yamaha model to enter India's scooter segment and is strategically positioned to expand Yamaha's share in the Indian market. With the addition of the scooter Ray in its portfolio, India Yamaha motor is looking at a market share of 20% in scooter segment by 2016. Yamaha's decision to enter the scooter segment in India was arrived at by seeing the huge demand that this segment is witnessing in the country, with college students and young working women showing increased affinity to purchasing light weight and highly efficient scooters. The new RAY has been designed and engineered to answer the needs of this growing class of young female customers who want a scooter that is stylishly designed, compact, easy to use and have a fresh new appeal.