â€œThe Fire is one of my favorite tracks off HIGO and really feels like something youâ€™d hear in the theater. The line â€˜you donâ€™t say good luck, you say donâ€™t give upâ€™ inspired me to create a period piece narrative that stays true to the lyrics while adding another layer to the interpretation.â€ – Rik Cordero

This isn’t your usual hip-hop video, and that’s a good thing. Just like Cordero says, The Fire really does seem to fit in well with this epic mini-motion picture.