Subway customers looking forward to a free feed on Friday for World Sandwich Day are set to be disappointed with the franchise giant Subway cancelling its World Sandwich Day giveaways in Australia.

World Sandwich Day promotions were scheduled to occur on Friday with Subway stores traditionally offering a buy one, get one free promotion on sandwiches but the giveaway has been abandoned after struggling franchisees revolted over the high cost of the day.

Subway won't run its usual free sandwich promotion on World Sandwich Day this year. Credit:Wayne Taylor

The World Sandwich Day promotion has run for several years and saw customers queue up out the door to get the offer but franchisees pleaded with Subway to stop the giveaway because of the impact on their already battered bottom line.

Subway franchisees were required to provide the free sandwiches while Subway waived royalties for the day and organised some supplier discounts.