The Indonesian Creative Economy Agency (Bekraf) in cooperation with the Indonesian Embassy in Singapore has opened a temporary pop-up store for Indonesian fashion startups to showcase their products in Singapore.

At least 14 selected local brands, ranging from ready-to-wear clothing, watches and socks, will be taking part in the event running at Paragon Mall in the city-state from Aug. 1 to 30.

Bekraf marketing division deputy head Joshua Puji Mulia Simanjuntak said Singapore was a prospective hub to reach the global market, especially the ASEAN market.

"Singapore is an important market for Indonesian creative industries, particularly fashion," Joshua told reporters on Wednesday.

"Singapore has also always been on our [list of] top-10 destinations for creative industry exports," he added.

Meanwhile, Bekraf deputy head Ricky Joseph Pesik said Indonesia's fashion industry had big potential to penetrate the global market thanks to its stellar growth.

In 2016, the country's exports from creative economy reached US$20 billion, in which the fashion industry contributed 54.54 percent of the exports.

“With this event, we expect higher exports from the fashion sector to Singapore,” he said.

Among the local brands being selected to represent Indonesia are Purana, Saul, Nataoka, Hunting Field, Maison Met, Pattent Goods and Woodka. (dmr)