A photo illustration shows insurance renewal notices from Direct Line in London October 10, 2012. REUTERS/Suzanne Plunkett

(Reuters) - UK-based general insurer Direct Line Insurance Group said Prudential Plc PRU.L executive Penny James will replace John Reizenstein as its chief financial officer, starting from March.

James, currently group chief risk officer and executive director at Prudential, will also join Direct Line’s board.