Unscrupulous retirement village operators in NSW will be targeted under a suite of reforms, "cracking down" on the industry recently linked to allegations of unfair practices.

Minister for Better Regulation Matt Kean will announce the package on Sunday, highlighting a four-point plan designed to protect retirement village residents from potentially dodgy practices.

"This plan will put consumers first by making contracts more transparent, giving residents the tools to compare costs, and cracking down on providers through a compliance blitz," he said.

"Retirees have worked hard their whole life so I'll be coming down on any operators who have not complied with the law."