Since changing their store in Soho, London to offer exclusively Vegetarian/Vegan items:

Sales have skyrocketed over a staggering 70 percent.

Shop is so busy some customers sit on the floor.

The CEO noted "A meat free environment seems to generate an infectious positive energy".

Although vegetarian items are sold, the top 8 best selling items sold are all completely vegan.

The original plan was to run the store as an experiment and close it after 4 weeks, Pret expected to see sales drop at the store drop by 30% but instead their sales have increased by over 70%.

At times the store is packed with people and customers have even started taking to sitting on the floor to eat their food.

Due to the store's runaway success Pret's CEO, Clive Schlee is considering keeping the store open a little longer - to see if it's just initial hype. Schlee notes there are have been discussions around converting every fourth Pret into a Veggie Pret to explore it's success in other locations.

The top 8 best selling items were all vegan, which either shows how strong the vegan movement is - or how delicious vegan food can be to non-vegans also.

The top two selling products at Veggie Pret are the Dairy-free Chocolatey Coconut Bite (a vegan bar) and the Cacao & Orange Pot (a vegan dessert).

Schlee notes: