We are pleased to welcome HYLO EYE CARE as our newest partner, who will be supporting us in keeping all of our players' eyes moisturized, fresh and in top condition going forward.HYLO is a range of medical devices against dry eyes. This disease can be caused by both internal factors (e.g. age, contact lenses, certain medication) and external factors ranging from dry air (because of heating or air conditioning) to extended time spent in front of a computer or a phone screen. As the latter is something both our PC and mobile professional players are exposed to on the daily, both companies easily reached an agreement that this partnership would be a great fit for both sides.HYLO FRESH, the lightest option from HYLO’s range, is the perfect product for gamers eyes - it refreshes your eyes and helps them regenerate which will have positive effects on your reaction time and ability to concentrate. If you ever felt your hand-eye coordination getting affected after long hours of grinding, these are the right eye drops for you, too. What’s more, HYLO FRESH is free from any preservatives, thus can be used daily and is perfectly compatible with contact lenses. One bottle contains more than 300 drops and can be used up to 6 months after opening.Going forward, HYLO will be supporting our players across all games and competitions with their products and making sure they don‘t have to suffer from dry eyes symptoms again, ultimately allowing them to practice efficiently for longer and helping them elevate their performance even further. Look forward to special activations and content featuring HYLO and SK in the very near future. In the meantime make sure to follow them on Facebook at @HYLOEYECARE and check their website www.hylo-gaming.com . For all those attending gamescom this week, make sure to visit us on Saturday in hall 11.3 for the Magenta eTrophy and an exclusive chance to receive HYLO samples for free!