After more than a half century selling Pepsi products, the Imo's Pizza chain is switching to Coca-Cola.

The St. Louis-based restaurant chain said all of its 96 restaurants will switch to Coke beverages by May 1 as part of a new multi-year marketing agreement. Financial terms of the deal, which also includes plans for promotional programs between Imo's and Coke brands, were not disclosed.

Imo's Pizza began selling Pepsi exclusively at its first St. Louis location in 1964.

"This agreement aligns with the growth goals of the next generation of the Imo family as we look towards the continued success of our franchisees," president Carl Imo said in a statement.

Lisa Brown • 314-340-8127 @lisabrownstl on Twitter lbrown@post-dispatch.com

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