



According to the pages of the catalogue, the collection was able to "enhance your figure and underline your personality". Well, wearing a black transparent swimsuit or a bikini with revealing cutouts could definitely define your position among a conservative society that was watching, at a distance, the political, cultural and social transformations all over the world. Portuguese women were slowly making their statement as individuals.

Captured by Jorge Alves in the warm settings of the Cascais seaside in Portugal, these images might have been rather daring for a country that was under the domain of an oppressive regime at the time. Friolax, a brand specializing in sports apparel, was making its Spring/Summer 1966 catalogue, featuring a swimwear collection with bold prints in one-piece swimsuits and a few high waisted bikinis.