The conference gave an opportunity for blockchain and IoT industry experts around the world to learn, collaborate, and find potential synergies for their respective companies. This year, Unibright had the pleasure of participating with NEM as certified service providers. Being side-by-side with NEM’s team members brought us many instrumental perks during the conference. Those who approached our booth could immediately sense the synergy between NEM and Unibright. Potential clients who were interested in NEM’s blockchain for their business(es) were unsure about how to implement the ledger into their existing system and apply it to their current business processes. Being at the conference allowed us to explain that our blockchain integration service helps companies with a seamless blockchain on boarding process into their current systems. No coding-skills needed, no developers required, and full usability at their fingertips.

Despite the contrarian market conditions and overall sentiment among cryptocurrency enthusiasts, the interest in blockchain from tech and IoT companies has not slowed down one bit. Actually, most companies are hesitant to go all in on blockchain purely due to uncertainty and lack of awareness. Even though there are dozens of articles and reports online about how blockchain benefits several use-cases within companies, there still seems to be a discrepancy between the knowledge shared and the knowledge actually getting across to the Heads of Innovation/CTOs of traditional companies. Many SMEs and large companies sit on the sidelines waiting for fully-functional products to be released, expecting crystal clear benefits for their clients and companies. Once companies see the release of stellar solutions and stable products, we expect them to confidently implement blockchain-based services. This is why it’s crucial to educate and spread awareness to the right types of businesses that truly need blockchain for their specific sectors.