Promotion Text (optional)

Promotional text lets you inform your App Store visitors of current app features without an updated submission. This text will appear above your description on the App Store for customers with devices running iOS 11 or later.

Description (required)

The first and second sentences of your app description are critical. The remaining text of the description is hidden by default and most readers never click on the “More” button. Keep your sentences simple, short, and focused on the immediate value of your app to a user.

Category (required)

That helps users and App Store Editors (Yes, there are Editors!) understand who your app serves quickly.



You can fill in a primary and a secondary category for your app.

The primary category affects where your app will be placed in the App Store. The categories also let users to filter their search results, for example our Spentable app is in the “Productivity” category.



Note: Apple added the Games tab on App Store in iOS 11.



For example: UberEATS is Food & Drink , Facebook is Social Networking



Available categories

Subcategories (optional)

If you have chosen Games or Magazines & Newspapers as the primary or secondary category, you can choose up to two subcategories to help more accurately define your game or type of news.

Keywords (required)

Separate keywords and keyword phrases with commas. Keywords are limited to 100 characters. You can get ideas for keywords by referencing your competitors. App Annie is an analytic tool that shows what your competitors already use.



Avoid adding the key word types below:

plural forms of words (e.g. “hotels” if you already have “hotel”)

the word “app”

the words already appeared in your category

duplicate words

Support URL (required)

You need to submit a support URL that must lead to actual contact information for your users who have questions or feedback regarding your app. You need to submit the entire link (including protocol e.g. http:// or https://). For example: https://support.oursky.com

Marketing URL to a Website (optional)

Marketing URL and Support URL can be the same. This can be a landing web page of your web site. There are website generator tools like Appsite to help developers to launch a landing page in 5 mins based on information you’ve already provided on the App Store.



People usually search for product solutions on Google rather than directly searching on the App Store, so having a single-page website containing information for your app will be useful for discovery. The contents can be as simple as a title, meta description and keywords relevant to your app to help SEO.

Privacy Policy URL (Optional)

A URL for your privacy policies. This is required for certain types of apps listed below:

Apps made for Kids

Apps Offering auto-renewable or free subscriptions

Apps with account registration

Apps accessing users’ existing account

Or required by law

Copyright (required)

For example, you can fill in 2017.

The copyright symbol will be added automatically on the store.

SKU number (required)

SKU number is a unique ID for your app recognized by Apple only and not seen by users. It cannot be edited again after saving to iTunes Connect. You can use letters, numbers, hyphens, periods, and underscores. Apple suggests using a value that is meaningful to your organization.

License Agreement (optional)

Apple has provided a standard EULA (i.e. End User License Agreement). You can also submit a License Agreement that supersedes the Apple one. It should be in plain text form and all other HTML tags should be avoided except link break character. You can include multiple languages in the agreement.

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