The launch of Fitbit Ionic marks the company's entry into the smartwatch field, one which companies like Apple and Fossil are already performing quite well in. Fitbit has been falling behind Apple and Xiaomi in the wearables market recently, so it could use a bump from the Ionic.

Fitbit is also releasing its Coach personal training app in October, which features over 90 video and audio workouts, though you'll have to shell out $8/£8 per month to use it in full. You can pick up the Fitbit Ionic through Amazon, Best Buy, Dick's Sporting Goods, Kohl's, Macy's, REI, Target and Verizon. The Fitbit Flyer will be available from Amazon, Best Buy, Brookstone, Nordstrom and Target. You can read out our thoughts on the Fitbit Ionic here.