With 70% revenue share to users, Brave Ads deliver effective advertising

while giving users privacy and control

Starting today, users of Brave’s latest release of the desktop browser for macOS, Windows, and Linux can choose to view privacy-preserving Brave Ads by opting into Brave Rewards. These users will receive 70% of the ad revenue share as a reward for their attention, which they can auto-contribute to publishers under default settings. Brave’s platform is a new path toward a better Internet, where users can browse the web, earn rewards, and support their favorite content creators while preserving their privacy.

Brave Ads also provides brands with direct opportunities to highlight offers and engage with users as they browse the web. Since Brave Ads are opt-in, brands know with certainty that when their campaigns run with Brave, their ads are viewed by people who welcome advertising. Brave’s anonymous-but-accountable campaigns ensure that advertisers are connecting with the users they are seeking, removing the excessive costs, privacy, security, and fraud risks currently associated with middlemen in digital advertising.

Brave is working with several ad networks and brands for the Brave Ads catalog inventory. The catalogs are one per region and pushed to the user’s device, and there is never any tracking from Brave. Vice, Home Chef, Ternio BlockCard, MyCrypto, and eToro are now supplying ads, in addition to BuySellAds, TAP Network, AirSwap, Fluidity, and Uphold, which were part of the early access program for developer and beta users that started on January 15, 2019.

In addition, The Giving Block is working with Brave to provide ad inventory and test use cases for their partner charities and non-profits. The Human Rights Foundation is featured as part of the launch, and users will be presented with messaging to encourage tipping the organization through Brave Rewards.

Brave Ads can also be used to promote content. One example at launch is a campaign for the new Twitch exclusive science-fiction series “Artificial,” from Emmy-Award winning director Bernie Su.

“With Brave Ads, we are launching a digital ad platform that is the first to protect users’ data rights and to reward them for their attention,” said Brendan Eich, CEO and co-founder of Brave Software. “Brave Ads also aim to improve the economics and conversion of the online advertising industry, so that publishers and advertisers can thrive without the intermediaries that collect huge fees and that contribute to web-wide surveillance. Privacy by design and no tracking are integral to our mission to fix the Web and its funding model.”

“Brave is doing something we began to think was impossible: digital advertising that makes the people decision-makers, not products,” said Patrick Duffy, Founding Partner at The Giving Block.

“We’re always looking for new ways for audiences to connect with and influence our series. Brave’s platform provides an inspiring method for our current and future series to blend into a unique experience,” added Bernie Su, Emmy Award-winning director and creator of “Artificial.”

“We’re excited for the launch of the Brave Ads platform and look forward to introducing top brands and agencies to the Brave ecosystem,” said Lin Dai, CEO of TAP Network, which powers Brave Rewards redemption with over 250,000 partner merchants and brands. “Brave is changing the paradigm of digital advertising where consumers are fairly rewarded for their attention. We are thrilled to be part of the new Web 3.0 movement with such an incredible partner.”