It's all rather silly, and not very efficient for the consumer — you have to put in the legwork, after all, to find the truck and retrieve your package. Amazon says it'll be worth your while, however, because the "treasure" will be exclusive items including "trending tech, seasonal must-haves, delicious food, favourites from local businesses, amazing deals on limited edition items" and more. There will also be a "delight squad" to meet you in the cold and the occasional celebrity appearance, as well as games and seasonal events. Think of it like a Santa's Grotto on wheels — if Jeff Bezos was Saint Nicholas and the North Pole was a money pool in Seattle.