When I first saw The Surrogates writer Robert Venditti mention this a few hours ago, I dismissed it as perhaps a one-time prank or coincidence. But it would appear that there is a rather unusual and ambitious marketing campaign for X-Men: First Class in progress right now in the sky above Los Angeles:

[blackbirdpie url="http://twitter.com/#!/caseymckinnon/status/75003095167414272"]

photo by Michael Newman

photo by Cherie Moniz

photo by Seth Green

photo by Robert Venditti

[youtube]http://www.youtube.com/watch?v=kQtRXAtjRnc[/youtube]