This "not even wrong" quote shows up all over, and is even the title of a book about string theory

The publisher plays with the idea by typesetting "wrong" backwards on the cover. I have a different take on this that I used in my (unpublished) novella

It looks ironic because it appears to be a typo, but "rong" is deliberately spelled like that. Literally, "rong" is "not even wrong." It's pronounced with a long 'o' sound, so that you can distinguish the two words.





The original idea was that if you use the right approach but make a mistake you can get the wrong answer. But if you use a method that can't possibly work, you might accidentally get the correct answer once in a while, but it's still rong. Astronomy may give you the wrong distance to a remote galaxy, but astrology will lead you to rong conclusions. The idea that the Sun orbits the Earth is wrong, but the idea that Apollo pulls it around in a chariot is rong.





I think this is a useful term because it grounds any subsequent discussion. That is, it identifies the particulars of the argument as the issue (potential wrongness), or the whole methodology as the issue (potential rongness).





Of course, this opens the door for more meta-levels of error. One could propose "roong" to mean "not even rong," and "rooong" to mean "not even roong," and philosophers could then debate the degree of rongness of a particular idea.

The System is never rong.--System Documentation v1.0