Concerned about growing opposition to its Long Island City headquarters and under pressure from city officials angry at its inadequate response so far, Amazon is seeking help to navigate New York's complicated political scene.

It isn't clear if Amazon has hired a politically connected public affairs firm yet, but some firms have declined to work with Amazon because of potential conflicts with other tech companies. The effort to find help in New York is being led by Joni Yoswein, who has lobbied for the company for several years.

Amazon's outreach comes as proponents of the plan, under which Amazon will establish a second headquarters in Long Island City with up to 25,000 jobs in return for tax incentives that could reach $3 billion, are worried that the opposition has become so intense that the deal could be endangered.

Amazon, Yoswein and city officials had not responded to requests for comment.

The opposition includes officials representing the area such as City Councilman Jimmie Van Bramer and state Sen. Michael Gianaris as well as newly elected Congresswoman Alexandria Ocasio-Cortez. Community leaders are worried about the impact on the neighborhood and many ideologically diverse media outlets such as the New York Times and the New York Post have opposed the incentives in the agreement. Last week the groups held a demonstration in Queens and a teach-in at LaGuardia Community College.

The agreement has also mobilized the city’s progressive groups.

"Amazon is really the singular embodiment to the left of the ills of monopoly capitalism," said one specialist in public affairs. "The richest man in the world who makes millions a day and who runs warehouses that pay workers terribly and increasingly is monopolizing the economy."

While a long list of civic and business groups have announced support for Amazon’s expansion, no one has organized any formal effort to sell the plan to a skeptical city. Some people who have met with Amazon say they seem lost in the complicated politics of New York.

The worried proponents of the e-tailer's expansion said it is imperative that the company anoint at New York spokesman to become the face of the project. Others say that Amazon, and possibly the governor, will have to find a way to mollify Gianaris, the No. 2 Democrat in the state Senate who has become a powerful potential opponent with the Democratic takeover of the Senate. All the supporters agree Amazon will have to come up with additional programs to benefit Long Island City.

Blocking Amazon’s arrival won’t be easy. The City Council was cut out of the approval process by putting the state in charge of overseeing the project. The Cuomo Administration has also claimed it has existing funds to pay for the incentives and won’t be required to seek legislative approval.

However, most experts say that at some point the administration will have to seek approval of the state Public Authorities Control Board, which consists of representatives of the governor, Senate majority leader and Assembly speaker. The PACB is the body that killed the Bloomberg administration's Olympic stadium bid but approved the Atlantic Yards development in Brooklyn. It is through the PACB that Gianaris could exercise the most influence.