The long arm of the law is showing its soft side, with police suffering a serious case of puppy love over their latest recruits.

The NSW Police Force Dog Unit has welcomed the birth of seven Labrador detection puppies to its ranks and is turning to the public to sniff out some names for them.

The pups, three males and four females, will one day hunt down villains who are bad to the bone, but for now they're a cute and cuddly bunch of beige and black Labradors.

Born to blonde-Labrador mother Bonnie, bought from a breeder, and black-Labrador father Fanta, a seasoned detection dog with the Queensland Police Service, the pups will be named by the public via a "Police Puppy Poll" launched by the Dog Unit on Facebook.

Anyone can log on to the NSW Police Force Facebook page and suggest names of one or two syllables for the pups.