Posted by Alistair Pott, Product Manager, Google Play

Available in more than 190 countries, Google Play is a global platform for developers to build high quality apps and successful businesses. But every market has its own unique challenges and opportunities. Purchasing behavior, in particular, varies significantly between markets. So to provide developers with more flexibility, we've worked to adapt Google Play pricing options to better suit local consumers and make content more accessible.

Following a successful pilot in India earlier this year, today, developers have the option to reduce the price of their premium titles and in-app products in 17 more countries to these new minimum thresholds:

Countries affected:

Brazil: R$ 0.99 (was R$2.00)

Chile: CLP $200.00 (was CLP $500.00)

Colombia: COP$ 800.00 (was COP$ 2000.00)

Egypt: E£2 Previous (was E£7)

Hungary: Ft 125.00 (was Ft 225.00)

Indonesia: Rp 3,000.00 (was Rp 12,000.00)

Malaysia: RM 1.00 (was RM 3.50)

Mexico: MXN$ 5.00 (was MXN$ 9.90)

Nigeria: ₦40 (was ₦195)

Peru: S/. 0.99 (was S/. 3.00)

Philippines: ₱15.00 (was ₱43.00)

Poland: zł1.79 (was zł2.99)

Russia: руб 15.00 (was руб 30.00)

Saudi Arabia:﷼ 0.99 (was 4.00﷼)

South Africa: R3.99 (was R10.00)

Thailand: ฿10.00 (was ฿32.00)

Turkey: ₺0.59 (was ₺2.00)

Ukraine: ₴5.00 (was ₴8.00)

Vietnam: ₫6,000 (was ₫21,000.00)

You can lower the price of your apps and games right away by visiting the Google Play Developer Console and clicking on “Pricing & Distribution” or “In-app Products” for your apps.

We hope this change allows you to reach more people around the world so that you can continue to grow your business on Google Play.