Today we examine how a direct competitor of a brand name that already has costumers all over the world can affect the opponent’s business with an appropriate strategy directed to the consumer. Life hasn’t been easy in these past months/years, for the famous Victoria’s Secret brand name of accessories, elegance and also underclothing – and it just got a bit extra difficult by their competitor ThirdLove, which was born 36 years after the firm recognized for push-up bras as well as “angelic” designs, recently revealed an investment round of $55 million. With the investment, ThirdLove obtained a market valuation of 750 million dollars. These places it on the right track to come to be a unicorn, startup valued at one billion dollars or even more. In all, ThirdLove elevated $69 million. Investors are drawn in both by the start-up’s company model, which concentrates on a direct connection with its consumers, and also by its brand positioning, which is in harmony with the demands for even more diversity in the ladies stood for.

Threat to Victoria’s Secret

At the same time, Victoria’s Secret seems to be iced up in time. As much as it still represents the biggest underwear brand in the United States, with around 1,200 stores in operation, gradually VS sheds the radiance of past decades. The brand which is also well known from their group of “angels”, somehow what everyone could call like a perfect girls exclusive group.