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Why would we tell you that Rick and Morty™ s03e02 comes out on 7/1/17, you ask?

Well, first we told you that new episodes were "coming this summer"

So obviously everyone's first suspicion would be a June 21st release date...

So obviously we couldn't do that.

But then, our fans know how crazy we are.

How notoriously weird our marketing is.

They know it couldn't be so simple.

They know that by mentioning summer, we're getting fans' hopes up for June 21st

Just to smash their hopes when the day comes

so that we can surprise everyone with the release the following weekend... June 24th.

So obviously we couldn't do that either.

So we randomly picked a release date: 7/1/17.

Why 7/1/17? It's a palindrome! A http://tvtropes.org/pmwiki/pmwiki.php/Main/MeaningfulReleaseDate !

We could say the summer release date ruse was nothing but a bamboozle!

Gotcha, Rick and Morty™ fans!

But then again, a Kansas City Shuffle is designed to rope you in.

Surely it can't be that easy...

So obviously we couldn't do that.

So we leaked the release date from an ironically "fake" Rick and Morty™ alternate reality game

To spread confusion and unrest

about the reliability of the information.

But then, the people who actually played the game wouldn't be surprised on 7117...

So obviously we couldn't do that.

So we decided to release it at Adult Swim™ on the Green on 6/30/17...

the day BEFORE 7117...

just to fuck with EVERY0NE.

But then... we just told you our whole plan.

So that wouldn't surprise you either.

7/2/17 it is!

But now we told you that too

So obviously we couldn't do that.

... did we mention that 7/11/17 is ALSO a palindrome?

TLDR: 7/11 was an inside job!

7117 is a state of mind.

http://bit.ly/5Dchess

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