Ever since spinning off the Chicago Music Show back in 1967, CES (Consumer Electronics Show) has been a major platform for new products and future tech. Consumer Technology Association, owner and producer of CES, revealed NVIDIA will lead the charge when CES 2017 starts on January 5th, 2017. NVIDIA CEO Jen-Hsun Huang will highlight advancements in autonomous driving, but also speak on virtual reality, gaming, and artificial intelligence during the keynote.

In 2016, NVIDIA appeared at CES with a huge focus on car integration and autonomous driving, introducing the first supercomputer for self-driving vehicles: DRIVE PX 2. They also brought a humorous presence to the tech show, commissioning a crop circle in Salinas, California that ended up being promotion for a new Tegra mobile processor and its “otherworldly capabilities”.

Gary Shapiro, president and CEO of Consumer Technology Association, spoke highly of Jen-Hsun Huang and NVIDIA:

“NVIDIA plays a central role in some of the most important technology forces changing our world today. Its work in artificial intelligence, self-driving cars, VR and gaming puts the company on the leading edge of the industry. Mr. Huang is a visionary CEO who consistently anticipates trends well before their arrival. I am especially pleased to welcome him to the keynote stage given the growth we’ve seen in all of these areas on the CES show floor.”

On their blog, NVIDIA celebrated the announcement with a video that hints at some of Jen-Hsun Huang’s important talking points for this pivotal first keynote: Deep learning, artificial intelligence, self-driving cars, virtual reality, and gaming.

UploadVR was your premiere source VR CES news during the previous event and here are a few highlights from the conference:

Register to attend CES 2017 here. The event takes place January 5th – 7th in Las Vegas, Nevada.