Every summer the municipality of Nyköping commissions a photographer to create a story together with local residents about life in the area. The 2018 campaign visualizes adolescence in a place in direct connection to the sea. The images, with teenagers from Nyköping and their relationship to the surrounding archipelago, speak of transition and the possibility of change – especially when they are exhibited in the capital city’s public transport system.

The campaign is displayed in the Stockholm subway during autumn and spring 2018–2019 and on billboards by the highway to Nyköping for the entire year. Art direction by Anna Romson, styling by Johanna Sterling, production by Brandcentric. More about the campaign at nykoping.se.