Adult shop retailer Ann Summers is in a compromising position because of this in-store poster display.

Local UK officials believe the visual play (lips + extended l) along with the line "Get Excited" is a bit too suggestive.

They are orally and morally offended.

Personally, I believe this is a public service announcement. It's simply encouraging more couples to get intimate and practice their oral skills. (At savings up 75%.)

That's not offensive, it's educational. Hence the poster.