iCX Cooling begins and ends with the goal of removing as much heat as possible from the graphics card and its vital components - without turning your graphics card into a jet engine. Towards this aim, EVGA designed new ways to not only transfer heat away from components, but also purposefully direct airflow towards the hottest areas of the card. More importantly, iCX Cooling allows EVGA's 10-Series graphics cards to remain no larger than a 2-slot footprint, which gives you more room in your system for cooling and components. While other companies are merely spinning their fans - or making bigger and bulkier cards to compensate - EVGA and iCX Cooling have taken heatsink engineering to another level.