By now, you are probably familiar with the pitch: Move to a town, a city or even a country you had never considered or maybe even heard of, and get cash in return.

Add Topeka, Kan., to the growing list of places offering financial incentives to attract new residents and buttress an aging or stagnating population.

On Thursday, Topeka officials and business leaders announced they were pooling their resources and offering up to $15,000 to people willing to live and work in the city or its home county of Shawnee.

Organizers say they know the money they are offering is not much of a lure.

But David Callanan, a founder of Advisors Excel and AE Wealth Management, an insurance brokerage consulting firm that is part of the program, said officials hoped publicity about the campaign would prompt outsiders to look into an area that has seen its population stagnate.