The National Academy of Television Arts and Sciences (NATAS) has announced that legendary television producers Sid and Marty Krofft will be honored with Lifetime Achievement Awards this year during the Daytime Emmy Awards. The Krofft Brothers will be honored at the 45th Daytime Creative Arts Emmy Awards, which will take place on Friday, April 27th at the Pasadena Civic Auditorium in Southern California.

David Michaels, SVP, NATAS said:

"Sid and Marty Krofft are masters of children's television programming and have been part of my family viewing since the creation of H.R. Pufnstuf, Sigmund & the Sea Monsters and Land Of The Lost. Their terrific variety programs such as The Donny and Marie Series on ABC and Barbara Mandrell & the Mandrell Sisters have only solidified the breadth of their talent across the television spectrum."

The Krofft brothers were behind many of the most colorful and fondly remembered children's series of the 1970s and 1980s. They made their television debut in 1969 with NBC's H.R. Pufnstuf, which centered on the magical adventures of boy named Jimmy, a talking flute and a six-foot dragon. It was quickly followed by Lidsville, the Bugaloos, Sigmund & the Sea Monsters and Land Of The Lost. Later kids shows included Far Out Space Nuts, Lost Saucer and The Krofft Supershow, which included installments of Wonderbug, Big Foot & Wildboy, Electra Woman & Dyna Girl, Dr. Shrinker and Captain Kool and the Kongs. They also found success as producers of popular primetime variety series such as The Donny and Marie Series, Barbara Mandrell & the Mandrell Sisters, and The Brady Bunch Variety Hours. They would later produce an animated series called Pryor's Place with Richard Pryor and the political satire series D.C. Follies.

Recently, Sid & Marty have created three series Mutt & Stuff, a remake of Electra Woman & Dyna Girl, a remake of Sigmund and the Sea Monsters. They've also worked on five pilots Including a remake of The Bugaloos and an original science series starring The Big Bang Theory's Mayim Bialik called Mayim's WonderLab.