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Happy Amazon Prime Day. If you're trying to snag some deals, maybe just start praying now.

The ginormous online retailer's made-up holiday got off to a rough start on Monday as some users were reporting issues with the website and app.

According to a map from DownDetector.com, the problems appear to be focused in North America. The website states that people started having issues with the site loading at 3:04 p.m. ET, just minutes after Prime Day launched, and at the time of writing, over 21,000 customers reported issues.

Hey .@amazon, showing me sad dogs when your site goes down on your own promoted day doesn't make me feel any better about your failure... pic.twitter.com/hYmdyolYL7 — Bryan Moore (@bryan_moore) July 16, 2018

amazon down on prime day heellpp #AmazonPrimeDay pic.twitter.com/IQRpr72iDw — Lisa Scherzer (@lisascherzer) July 16, 2018

Hang on. Amazon is down, right at the start of #PrimeDay ? pic.twitter.com/tFG2BA8fFI — Phil Kinzler (@PhilKinzler) July 16, 2018

amazon is down because of #PrimeDay ? that is so sad alexa play despacito — thomas halbert (@ThomasBeautyy) July 16, 2018

Hey, at least their 404 page has dogs?

Great time for @amazon to be down on #PrimeDay At least I got to meet all the dogs... pic.twitter.com/6hiOsdMUFq — Zachary Schneider (@zrschneider) July 16, 2018

UPDATE: July 16, 2018, 2:32 p.m. PDT An Amazon spokesperson released the following statement to Mashable: