One of the most recognizable names in the crypto space (and perhaps even outside of it) is using one of the least recognizable blockchains.

Overstock.com subsidiaries Medici Ventures and tZERO have been utilizing the FLO blockchain for some time in work aimed at re-organizing property rights. At one time, a video of the tZERO homepage even showed the little-known blockchain at work.

Still, if you haven’t heard of FLO before, you won’t be alone. Maybe Florincoin, the blockchain’s moniker when it first launched in 2013, shortly before the 2014 altcoin boom – will ring a bell, at least those who were in New York at the time.\

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