The emails and tweets to MMAjunkie came from a variety of sources overnight, but the message was pretty much all the same: Dana White is losing it on Twitter.

The UFC president is known to offer blunt replies (and personal insults) to his 3.3 million Twitter followers during informal and often-combative Q&A sessions. And early this morning, the fight executive was ready to joust.

During a four-hour stretch, White answered approximately a hundred fans. Some responses were polite and gracious – “thank u my friend,” White said to a fan who met him at the UFC’s recent 5K charity run – but many more weren’t. At all.

In fact, in the wake of the UFC cutting ties with veteran cutman Jacob “Stitch” Duran earlier this week following his criticism of the UFC-Reebok deal, White spent much of the session blowing off, insulting and mocking the fans who complained about it.

Ahead of Saturday’s UFC on FOX 16 event in Chicago and the organization’s return to network television, it was a bold PR strategy from White. Let’s see if it pays off:

For more on the UFC’s schedule, check out the UFC Rumors section of the site.