As a young design team, we’re big believers in sharing our learnings with the larger community. Here’s the first of many deep-dives into how we design at Zeta: our redesign of the Zeta website.

Our flagship product, “Zeta Meal Vouchers”, was launched in early 2015 to help employees save taxes. However, since then we’ve added multiple new products under our belt, and the old website was starting to look dated.

Being a company that deeply values design, we decided to do the redesign in-house despite ongoing projects; after all, who better than us to tell our story.

Here’s our journey.

Goals

We wanted a website that looks really, really good. But simply having a good looking website wasn’t enough. Just as importantly, we wanted a website that could clearly articulate Zeta’s value to its customers.

“How well we communicate is determined not by how well we say things, but how well we are understood.” — Andy Grove

Specifically, we had two primary goals with the redesign:

Communicate & sell our expanded suite of products

Use our new brand language across the website (including the Zeta personality, colour palette, typography, icons & illustrations)

Design Process