Owning home entertainment stores in Athens has made me realize several things about people.

People really do like sex and violence.

People prefer to watch notoriously brainless movies rather than watch critically acclaimed ones because the subject matter is 'too depressing'. This is why I can't even give away Hotel Rwanda or Human Trafficking for free.

This is why I can't even give away or for free. No matter how old and how bad an actor Steven Seagal is, his movies will always make money on rentals. We have two stores in two distinctly different income areas and Steven will be happy to know that he does well in both stores.

5 Ways to Kill A DVDs Profitability

1. Print Rosebud/Cannes/Sundance/Toronto/Venice Festival Award Winner on the cover.

2. Use Unknown Actors

3. Put women on the front cover.

4. Put an an animal on the cover.

5. Classic Movies

Casablanca

5 Ways to Ensure a DVDs Profitability

1. Put naked women on the cover

2. Put Guns or Blood on the Front Cover

3. Use A list Actors in the Movie

4. Print "Oscar Winner" on the Cover

5. Create a catchy movie title