Consultant Marketing is a style of marketing that works in any business. It doesn't matter what field you are in. The business owner uses Consultant Marketing to increase their personal expertise in their chosen business. This is done by establishing YOU the business owner as an authority in the type of business you are in.With Consultant Marketing, the sale is secondary. People always prefer to purchase from an expert assuming other factors are equal.that's the way benefit consultant When you use Consultant Marketing by promoting yourself as an authority in your field, you gain name recognition. Your customer is familiar with YOUR expertise and as a result buys products from you.So many small businesses today do not understand this concept the employees benefit consultant is required . They continue to try to build brand recognition with the name they have chosen for their business. They spent many hours choosing the name of their business and they think the business name is what draws customers. WRONG!YOU are the draw to your small business! Occasionally I see this put into practice with tremendous results. Here is a recent example:A small restaurant in my town serves good ethnic food. Those that know about it eat there regularly. The BUSINESS is known for its excellent food, but not by enough people. Despite spending a small fortune on the advice of a marketing consultant, they lost the business due to low sales and had to sell it.The entrepreneur that bought it used the concept of Consultant Marketing to promote the restaurant. He promptly put a sign with a picture of himself on an easel in the entryway and one on the window of the restaurant.The sign said something to the effect of "Now Featuring Chef Bali Baronet ta and His Signature Dishes". This was followed by a new website that offered recipes of his dishes, a video of him cooking, and list of special dishes he was preparing for the coming month. He also offered some ethnic cooking classes, special food-tasting events, and articles he had written on how to best prepare certain foods.The restaurant's business took off like a rocket! They were packed the last time I was in there and were continuing to promote the chef who was also one of the owners. The waiters and waitresses all spoke about his specialties to the guests.So what was different?The chef promoted HIS SKILLS in the role of a consultant preparing this particular ethnic food. He acted like the expert that he was. If you wanted to know how a dish should be prepared, he was the CONSULTANT that people looked to. By promoting himself as a consultant and marketing himself, the restaurant's food gained instant credibility. The restaurant's chef has been interviewed by the paper; they have created press releases, and posted these at the restaurant, online, and in print advertisements.Here is a question. Is the food any better than it was before?Not really. Some dishes taste the exact same and some variety was added.What changed was the PERCEPTION of the food quality and restaurant.By using Consultant Marketing instead of a "marketing consultant" they creatively drove their business upward with over three times the previous sales! Best of all, they are bringing in new customers at a rapid rate.are the expert; you are the Consultant in your business. Market your skills and the business sales will follow!