Consumers Union, the nonprofit publisher of Consumer Reports magazine, planned to announce on Wednesday that it had acquired Consumerist.com, a popular blog formerly owned by Gawker Media.

Consumerist is one of several sites Gawker has sold this year, including the political gossip blog Wonkette and the travel site Gridskipper. The blog offers consumer tips, like how to return products and how to confound a telemarketer, and covers shopper complaints, like excessive retail markups.

It will become part of a new division of Consumers Union, and the current editors will remain. No plans are under way to change the coverage or to begin charging for the site. “We don’t want to acquire the Consumerist and then squelch it in some way,” said Kevin McKean, vice president and editorial director of Consumers Union.

The founder and president of Gawker Media, Nick Denton, put Consumerist on sale in mid-November, the same day he announced that he was closing Valleywag, a site focused on technology in Silicon Valley.