Now THIS is a protest. Well done Ultraviolet.

Today at the White House – Trump's Access Hollywood video on loop all day, one year after the release. #WeGrabBackpic.twitter.com/XuFEhaSAlt — UltraViolet (@UltraViolet) October 6, 2017

Here is the link to the livestream of the event. For those of you who have removed the entirety of 2016 from your memory banks (and who could blame you?), and those who have just awoken from a year-long coma, this is the tape in question.

It’s easy to get indignant these days, and that can hurt the cause you’re fighting for. Protesting is a delicate balance of civil disobedience and an appeal to the masses, and it’s easy to get people to turn on your cause due to nothing that has to do with your cause. Just ask NFL players about their “anthem protests,” as far too many members of the media have incorrectly framed it.

Which is why this is such an ingenious protest. It’s simple, and it’s centered on unimpeachable evidence—all done in the name of a larger cause of “stopping rape culture,” as the end of Ultraviolet’s video pledges. So much has happened since that infamous day that it’s easy for it to get it lost in the shuffle. Bringing the lowest moment of Trump’s campaign right to his doorstep is not just a good way to get under his skin, but also to remind everyone enabling him of what they have signed up for. We’re not going to defeat Trump in one day, but with coordinated efforts and savvy protests, at the very least, we can reintroduce a long-lost concept back into America’s public sphere: shame.

Jacob Weindling is a staff writer for Paste politics. Follow him on Twitter at @Jakeweindling.