Bloomberg reports that Ferrari is planning a theme park in North America “eventually,” part of the carmaker’s non-automotive efforts to leverage the value of the 69-year-old brand to create long-term revenue streams. If it were to happen in the near future it would be Ferrari’s fourth theme park after Ferrari World in Abu Dhabi, Ferrari Land opening in Spain this year, and a third just announced last month in China in partnership with Chinese state-run automaker Beijing Automotive Group.

Ferrari admitted as much in its IPO filing last year, writing, “In the long-term we aim to open one theme park in each of the main geographic areas where we operate, including North America.” We shouldn’t be surprised if we get a more detailed announcement soon, though. Ferrari signed the agreement to open the park in Spain in 2014, two years later it’s nearly here, while the China deal came quickly after the IPO reveal.

More importantly, Ferrari is keen to plump up licensing revenue with just these kinds tie-ups; Ferrari posted record car sales in 2015 with total profit up nine percent, its SEC filing said 15.5 percent of total revenue came from “Sponsorship, Commercial, and Brand.” However, Bloomberg figures pure licensing fees separate from the Formula 1 team’s sponsorship and commercial deals to be less than one percent of that revenue.