As you might guess, Bluetooth imposes some limitations. You'll need an Apple TV or iPad to serve as a hub if you want to control the bulb when you're not within range. Still, this is potentially a wiser choice than many smart lights if you live in an Apple ecosystem and feel that a hub would only get in the way. There's no mention of pricing as of yet, but you should see Sylvania's latest bulb reach Amazon by early 2017.