1. How are blockchain marketing tools incentivizing users?

They promote a sense of community and inclusion within a platform.

Cutting out the middlemen has tumbled fees, and many startups are using this to their advantage. In addition to cheaper services compared with their mainstream rivals, they are luring in users through revenue-sharing schemes that give everyone a slice of the profits. This encourages loyalty to a platform and drives participation. Miners and validators — the people who make transactions run smoothly on the blockchain — are also getting rewarded through the contributions they make to a network, and crypto enthusiasts with expertise are being incentivized to uncover security flaws through bounties or to embrace new coins through airdrops.

Blockchain platforms are also helping brands connect with consumers directly, eliminating the middlemen who act as a conduit and distort the message. From an advertising perspective, the power is now also in the hands of the shopper. The public is being given opportunities to be paid in tokens when they are exposed to advertising, and they can decide which data about them is used for this purpose. It ultimately helps brands target their products more efficiently, giving them greater value for money.