Sometimes it takes powerful imagery like this to make us appreciate our lot in life. Called Lottery of Life, the side-by-side comparisons are for Save the Children, an independent organization about creating lasting change in the lives of children in need.

When disaster strikes around the world, Save the Children is there to save lives with food, medical care and education and remains to help communities rebuild through long-term recovery programs.

Advertising Agency: Lowe Brindfors, Sweden

Creative Directors: Villard, Bartholf

Copywriter: Stefan Pagreus

Art Directors: Pelle Lundquist, Emmeli sterdahl

Photographer: Stockfoto

Typographer: Ola Lanteli

The Lottery of Life