Baekhyun models his second drop for Privé by BBH. Photo: Courtesy of Privé

Two months ago, EXO’s multi-talented Baekhyun released his first collection for Privé by BBH, a unisex line based in New York. The simple graphic tees and hooded sweatshirts appealed to the K-pop star’s legions of fans, while safely sticking to classic streetwear codes. Now, Privé’s co-creative director is back with a nine-piece capsule of new designs that conveys much more of his personal style—a guaranteed crowd-pleaser.

The Fearless barcode graphic appears once more on an oversize heather gray tee ($35) and runs alongside a Privé logo tee (also $35) and staple hoodie ($90). From there, however, Baekhyun broaches new territory. There’s a thick cotton T-shirt with a print of two Contax film strips stuck on the back of overhead landscapes, shot by Baekhyun. It comes in soft lilac or acid green, two strong color choices that rank among his favorite shades. More adventurous still are the retro bowling shirts in pale yellow or powder blue cotton ($65) and a lightweight logo jacket in bright blue or white, cut with the clean lines of a classic men’s button-up ($130).

The capsule will be available on September 20 on priveny.com and in stores at GR8 Tokyo and D-Mop Hong Kong. Once the stock sells out, it will not be replenished, and this limited-edition strategy will define Privé for the foreseeable future, including the next drop due out in November. It’s a good way to generate hype—not that they need it. Judging by the exclusive photo of Baekhyun, above, the man remains his own best brand ambassador.





1 / 11 Chevron Chevron Photo: Courtesy of Privé Privé by BBH Wall Coach Jacket, $130; priveny.com

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