Sending stuff in the mail to let your parents know that you care has become an industry worth billions of dollars. Americans spend about $21 billion on Mother’s Day and about $14 billion on Father’s Day. Assuming that your company gets noticed above the noise, it takes a lot of work to make sure your product gets safely to Mom or Dad’s door in time during such high-volume mailing periods. Do you have accurate enough, clean address data to get your company’s flowers, jewelry, cards, or other products from point A to point B, especially when it’s estimated that 20% of all deliveries are not made during the first attempt?