CoverGirl has featured a model with vitiligo for the first time.

Amy Deanna, from Texas, stars in a powerful newly-released ad for the brand, which sees her applying foundation onto her face while asking: 'Why try to blend in when you can choose how to stand out?'

The model has praised CoverGirl for giving representation to those living with vitiligo, which causes the skin to become discolored in patches.

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Pioneer: Amy Deanna has become the first model with vitiligo to be featured by CoverGirl

Clip: The model, from Texas, stars in a newly-released ad for the brand, which sees her applying foundation while asking: 'Why try to blend in when you can choose how to stand out?'

Amy regularly shares photos of herself on Instagram showing the variations of her skin tone, posing confidently in gorgeous images that showcase the lighter patches on her face, neck, and upper body.

'Vitiligo awareness is something that is very important to me,' Amy said of her new campaign. 'Being given a platform to do so means so much.

'At the end of the day I am just like everyone else, I just happen to have spots. It's a part of my identity, but it doesn't define who I am.'

The model pointed out it is heartbreaking for her to know that there are many people living with vitiligo who do not feel represented by most ads.

'For there to be so many of us and so little representation, it's truly disheartening,' she added. 'I work with CoverGirl; I'm a black woman; I have vitiligo. That is empowering.'

Proud: Amy regularly shares photos of herself showing the variations of her skin tone, posing confidently in images that showcase the lighter patches on her face and body

Important: 'Vitiligo awareness is something that is very important to me,' Amy said of her new campaign. 'Being given a platform to do so means so much'

Focus: The video starring Amy includes close-up shots of herself applying foundation onto various parts of her face

Amy, who was hired to promote the brand's TruBlend foundation, told People she was inspired by her fellow CoverGirl stars Rihanna, Queen Latifah, Zendaya, and Issa Rae, to join the line-up.

'I'm thankful to take part in this. It's surreal. I believe that inclusiveness will challenge unrealistic beauty standards within the beauty industry and in humanity,' she said.

'I remember seeing Queen Latifah on TV as a CoverGirl when I was young. That was so inspiring. I can't express how excited I am to say, I too have had the opportunity to work with CoverGirl.'

The model also shared her tips to develop more self-confidence, advising others to try being nicer to themselves.

'I often find myself trying for perfection. It's just not realistic,' she said. 'No one is perfect all the time.'

Good company: Amy, who was hired to promote the brand's TruBlend foundation, was inspired by her fellow CoverGirl stars Rihanna, Queen Latifah, Zendaya, and Issa Rae, to join the line-up

Diversity: The model hopes to see the fashion and cosmetic industries become more and more inclusive in the future, and pointed out how much work remains to be done in that regard

Wise words: Beauty comes in all shapes, sizes, colors, etc. Let's face it, together we are a mosaic—that in itself is beautiful,' Amy added

To those looking to practice more self-love, she recommended standing in front of the mirror, smiling, and finding a compliment to make.

'You can be whatever you want to be. You’ve just got to believe it,' she added.

CoverGirl has endeavored to include a wide range of models in its ads. In November 2016, the brand featured hijabi beauty vlogger Nura Afia as one of its ambassadors.

That same month, CoverGirl hired James Charles, its first male model, for a campaign.

In September last year, the company also revealed it had welcomed 69-year-old Maye Musk as one of its spokespeople.

Amy hopes to see the fashion and cosmetic industries become more and more inclusive in the future, and pointed out how much work remains to be done in that regard.

'The fashion and beauty industry sometimes feels like a private party that only a select few get invited to,' she added. 'It's very "You can't sit with us." To me, that is not progressive.

'We have to be more inclusive. Diversity is important. Representation is important. Inclusivity is important—not just for people of different backgrounds and ethnicities, but also people of all sizes.

'That's why I was so excited to partner with CoverGirl on this project. Beauty comes in all shapes, sizes, colors, etc. Let's face it, together we are a mosaic—that in itself is beautiful. We should celebrate that.'