At a clothing store called Hitler 2 in Gaza City, mannequins welcome shoppers with knives and Palestinian flags in their hands.

The International Business Times reports on why Hitler 2’s shoppers think that rocks:

Hijaz Abu Shanab, a 20-year-old shopper, said: “The name of the shop is Hitler and I like him because he was the the most anti-Jewish person. They have done us wrong, they took our rights in this land and they left us with nothing. It is better for us now to go and die, we are living like the dead. I like the clothes and the name, it is fantastic.” Immad Mharib, 20, said: “I saw an advertisement on Facebook so I wanted to pass by the shop because of the knife, the koufeyeh and the mask are now symbols for the intifada of al-Aqsa. I want to buy from this shop; I like the idea as it is supporting our people in Jerusalem and the West Bank.”

Hitler also surfaced this week in a social media portrayal of Israeli Justice Minister Ayelet Shaked — because he drafted a bill to require representatives of foreign funded NGO’s to wear special badges while visiting the Knesset.

“This is not the first time such hateful images have been created to portray Israeli political leaders, and its use trivializes the Holocaust and the horrendous crimes perpetrated by the Nazis. Israeli law enforcement officials should investigate this incident and take appropriate legal action against those responsible for creating and disseminating this photo,” said Carole Nuriel, acting director of the Anti-Defamation League’s Israel office.