As Microsoft is getting ready to ship Windows 10 Fall Refresh and Windows 10 Mobile the big question is when the AT&T Lumia 950 is going to hit store shelves. We have seen some early in-store signage advertising the phone for AT&T hinting that the release is near.

In an article early last week, we noted that Friday, November 20 was shaping up to be the launch day. Since that time, we have had further confirmation that this is the target date for the only carrier-release version of the Lumia 950 in the U.S.

The day comes across as a rather logical one. AT&T always releases on Friday and this Friday (the 13th) is too soon, whereas Black Friday, which falls on the 27th, is too hectic. The timing puts the phone in a good spot for the so-called Holiday Season in the States, which lasts through New Year's Day.

Part of the launch delay we are told was to enable Windows Hello's iris scanner and to reach the TH2 marker for the OS. AT&T has yet to confirm Windows Hello will be available on day one. However, we know it is testing and likely to be available.

There is no word yet on pricing, although the $99 mark for on-contract sales sounds reasonable. Off-contract the Lumia 950 should retail for $549.