In a very brief interview with Reuters, Andrew House, chief executive of Sony Interactive Entertainment Inc, said:

I‘m not entirely comfortable being the market leader in VR by such a margin that seems to be happening right now. With such a brand new category you want a variety of platforms all doing well to create that rising tide and create the audience.

This statement was released after market analyst firm International Data Corporation (IDC) published their latest report for Q2 2017 on the Virtual Reality (VR) and Augmented Reality (AR) market. According to IDC, the worldwide VR/AR market grew 25.5% YoY.

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Jitesh Ubrani, senior research analyst for IDC's Mobile Device Trackers, stated:

Growth in the VR market has been rather sluggish compared to other recently introduced technologies as the amount of investment and, more importantly, the need for end user education is extremely high for VR. Though the recent price cuts across all major platforms will help alleviate one of the barriers to adoption, providing consumers the opportunity to learn about products and try before they buy is still a significant hurdle faced by most companies.

It should be noted that IDC data actually puts Samsung with the biggest market share, but it's likely that Sony is claiming to be the market leader since they don't consider themselves to be directly competing with the Gear VR.

Top 5 Worldwide AR and VR Headset Companies, Shipments and Market Share, Q2 2017 (shipments in thousands) Company 2Q17 Shipment Volumes 2Q17 Market Share 1. Samsung 568.0 26.7% 2. Sony 519.4 24.4% 3. Facebook 246.9 11.6% 4. TCL 106.4 5.0% 5. HTC 94.5 4.4% Others 594.8 27.9% Total 2130.0 100.0%

These were the overall company highlights from IDC.