Apple CEO Tim Cook will speak at the second annual LOVELOUD festival at Rice Eccles Stadium in Salt Lake City this Saturday. He will then introduce the band Imagine Dragons for a live performance on stage.



LOVELOUD was founded in 2017 by Dan Reynolds, the lead singer of Imagine Dragons, to "help ignite the relevant and vital conversation of what it means to unconditionally love, understand, accept, and support LGBTQ+ youth in an effort to keep families together," according to the foundation's website.

"Tim Cook joining us in Utah for LOVELOUD sends a clear message to LGBTQ youth that they have unlimited potential to achieve their dreams," said Reynolds. "Tim is an unwavering advocate for human rights and equality, and we're thrilled he'll be joining our powerful line-up of speakers and performers."

Other guest speakers will include actor Alfonso Ribeiro, dancer Julianne Hough, Ellen Show star Kalen Allen, Tegan Quin of Tegan and Sara, Grammy-nominated songwriter Justin Tranter, musician WRABEL, singer Mary Lambert, comic Dana Goldberg, singer-songwriters VINCINT & Parson James, and more.

Other performers will include Zedd, Linkin Park's Mike Shinoda, Grace Vanderwaal, and Neon Trees' Tyler Glenn. Nationally touring stand-up comedian Cameron Esposito will also perform and emcee the day's festivities.

LOVELOUD tickets are available for purchase online , while AT&T will be live streaming the entire event on Twitter. The non-profit LOVELOUD Foundation says proceeds from this year's event will be donated to LGBTQ+ organizations, including Encircle, the Tegan and Sara Foundation, and the Trevor Project.

The festival is scheduled for Saturday, July 28, with doors open at 2 p.m. local time, and music beginning at 3:30 p.m. local time.

Apple as a company has shown its support for the LGBTQ community over the years by participating in Pride parades around the world, introducing Pride-themed Apple Watch bands, and supporting LGBTQ rights and laws.