Lotto Soudal will be riding the 101st edition of Giro d’Italia as Lotto Fix ALL, with an adapted shirt. It’s the third time that this change takes place, after the team became Lotto Fix ALL for Paris-Nice in 2016 and 2017. This time name sponsor Soudal, the producer of Fix ALL, chose for the Giro.

Dirk Coorevits, CEO Soudal: “Because the Giro is one of the three Grand Tours and the race reaches a worldwide audience, in 171 countries, this is the perfect time for this activation. Besides, Italy is an important market for Soudal. We wish the team the best of luck at the Giro and are looking forward to seeing the Fix ALL jersey on TV.”

During the Giro there will be several actions on the Fix ALL Facebook page, including contests to win a Lotto Fix ALL shirt of Vermarc Sport. Those jerseys were a collector’s item the past years. Also Tacx cooperated and produced 6,500 Lotto Fix ALL water bottles.