Ohio may not be as complicated as New York or the Silicon Valley, but it certainly has its charm. It is not because you don’t get any competition, far from it. In a town like Ohio, you get the chance to be more creative and involved unlike the city slickers.

In an article in Cleveland.com, female entrepreneurs are creating a different business landscape in Ohio. In the article, IT businesses are backed by the city and local foundations. Sure, a lot of businesses are supported by a sponsor one way or the other, but when it comes to the government, businesses are given the opportunity to change the way people and women in particular can do business in Ohio. Policies and more opportunities surface that every business-minded person can take advantage of.

With this new break, let us point you some good tricks to get you that drove of clients you have been wanting. The demand is there, but making sure that people get to know what you do is up to your marketing.

Appointment Setting

Get on the phone. When you do get on the phone, make your conversations as personalized as possible. Remember that there is a stigma on people calling prospects on the phone, so make sure that one call makes it through the gateway through a strategy. Your purpose is as important at this stage so gather as many relevant data as you can before calling. Make sure you are answering a need that will make them want to talk to you.

Related: Pages of Success for IT Telemarketing Part 1 & 2

Segment your Data

Get to know your town. How long has it been since you did a check on Ohio? Things change every day and that one change might be your saving grace or your problem. Make sure you know what is happening in your market. You can do this by segmenting your data. By segmenting your data, you identify their needs more clearly therefore create an offer that if most relevant to these segmented groups. Sure, you will be tempted to offer a generic promotion or service to everyone in your list, but this just might “endanger” your database.

On Business2community: The Most Helpful Tips for a More Profitable Lead Prospecting

Create crazy, beautiful, insanely useful content for the business people in Ohio

If you have a push, cover the bases with a pull marketing as well. Create content that businesses in Ohio will crave for—in short, create solutions for their problems.

Related: Customized Content: A Massive Marketing Hit for B2b IT Companies

Cast the net wide

There is more than just Cleveland. For all you know, there is a budding group of entrepreneurs in Akron, Dayton, Delaware and the rest of the other towns. What is good about big companies is that they create demand in a big way. There is no reason why you cannot do this as well, especially that there is a creeping opportunity to partner with the government this time.

There is no reason why Ohio cannot become as lucrative as the other states. There are countless of ways you can find prospects, you can start with the four we have mentioned.

Learn how to get more IT clients and Technology Sales leads in Ohio!