Jeff Gordon, Kasey Kahne tapped for Fox Sports 1 ad

Jeff Gluck | USA TODAY Sports

CONCORD, N.C. -- Kasey Kahne was yelling at Hendrick Motorsports teammate Jeff Gordon, talking some big-time trash.

"You wanna have some fun, 24?" he said loudly. "OK, let's have some fun."

"Oh, 5 wants to have some fun, huh?" Gordon replied. "We'll show him fun."

Is there bad blood between two of NASCAR's top drivers? Not in real life, but there will be in part of a new ad for Fox Sports 1 that was filmed Wednesday at Charlotte Motor Speedway.

The scenes were a small segment in a 90-second spot set to air during the Major League Baseball All-Star Game next month, the most extensive promotion yet for the new sports network that Fox hopes could eventually rival ESPN.

"In every way there is to quantify this, it's the biggest (commercial) we've ever done," said Robert Gottlieb, the head of marketing for Fox Sports. "We want to make a big splash with this. This is the cherry on the cake."

Fox Sports is using more athletes, locations, days on set and money to film the ad than anything in its past.

As part of the commercial, Kahne and Gordon smack talk and bump into one another on the track. Gordon gets to end up celebrating in Victory Lane, but Kahne said he jumped at the opportunity to be part of the national campaign.

"I've had situations before when I watched something back and thought, 'I wish I wasn't in that,' " Kahne said. "This definitely won't be like that. I'm excited to see how it's going to turn out."

The NASCAR drivers are only a small part of the ad, which had 150 cast and crew on set Wednesday. Though the rest hasn't been filmed yet, it's tentatively scheduled to feature athletes who represent the other sports that will appear on Fox Sports 1.

That includes Alex Morgan, Joe Flacco, Patrick Willis, Bryce Harper, Georges St-Pierre, Canelo Alvarez, Mike Tyson and coaches like Lane Kiffin, Steve Lavin and John Thompson III.

"We want this to define ourselves," Gottlieb said. "It's what Fox Sports 1 is, what it stands for and what to expect."

Fox Sports spared no expense to shoot the commercial, enlisting two-time Academy Award nominee Jeff Cronenweth as the director of photography and director Joseph Kahn, who has overseen music videos by the likes of Britney Spears, Katy Perry, U2, Lady Gaga and Eminem.

"We're punching above our weight here," Gottlieb said with a grin.

Follow Gluck on Twitter @jeff_gluck