Can you put a price on love? What about a price on being humiliated in ways that will scar you for the rest of your life? As The Nanfang reports, one man has found that the price for both of these things is 99 iPhone 6 units.

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The man, who lives in the Chinese city of Guangzhou, apparently spent ¥500,000 (~USD $85,000) to buy 99 iPhone 6 models that he then used to create a giant heart in a parking lot where he would surprise his would-be bride with a proposal. To add to the drama, he also brought a bunch of his friends to stand around the heart and watch him propose.

Unfortunately, it looks as though these romantic gestures weren’t enough to woo his beloved because she walked away and left him standing in the middle of the heart looking extremely dejected.

Source: Weibo

The Nanfang points out that there is some good news in this for the rejected man: Demand for the iPhone 6 is still off the charts and he should have no trouble recouping his investment by selling them online. We’ve seen some people in China in the past who are willing to sell their kidneys for Apple products, so if he wants to start a second career in the black market for selling vital organs, he might be able to get off to a great head start.