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LFC kit supplier New Balance have backed Donald Trump for presidency and people are not impressed.

The trainer manufacturer's Vice President of Public Affairs came out publicly to congratulate the new President Elect on his victory yesterday.

VP Matt LeBretton said: “The Obama administration turned a deaf ear to us and frankly with President Elect Trump we feel things are going to move in the right direction.”

He also suggested the company’s decision to endorse Trump was, in part, influenced by his opposition to the Trans-Pacific Partnership - a trade deal between America and 11 other countries.

His comments caused hundreds of people to take to social media to share videos of the burning and binning their trainers.

Since the Twitter backlash the Vice President has now back tracked on his support and said while his comments were true in terms of trade deals, he insisted they had been taken out of context.

Last month Jurgen Klopp became an official ambassador for the brand, saying: "I’ve got to know the brand very well since moving to LFC. New Balance shares my enthusiasm for football, always working hard to improve our position in the game and reach our goals."