As announced in the Amazon Prime Video iOS app release notes, the Apple TV Amazon Prime Video app is now rolling out. The release notes say users have to download a separate tvOS app, which apparently will work on the third-generation Apple TV as well.

At long last, Amazon’s Prime Video application will be available today for the tvOS-powered Apple TV, as expected based on hints from the App Store. Apple originally teased the release back at WWDC, but both companies had gone quiet on a specific launch date until now. Search ‘Amazon Prime Video’ in the Apple TV App Store to find it.

The app is not currently appearing in Apple TV Search, although we’d expect that to change as the release propagates around the world.

The best way to find the app right now is to search ‘Amazon’ in the tvOS App Store, click on Amazon Shopping and then scroll down to find the Prime Video app in the ‘More By This Developer’ section.

As well as the launch for Apple TV, the iOS app update brings support for the iPhone X display resolution.

Apple originally said the Prime Video app would come to Apple TV and Apple’s TV application sometime in the summer, and Amazon concurred with Apple’s statement in a tweet. That date came and went, however. Apple again acknowledged the impending release at its September event, but again failed to mention any specific release date, and the app subsequently missed the release of the all-new Apple TV 4K.

The screenshots of the new app show a familiar Amazon Prime Video UI as seen on other platforms like Roku:

Amazon’s Prime Video application allows users to access Amazon’s growing library of movies and TV shows. Amazon, much like Netflix, is ramping up its original content efforts, so its Apple TV application comes as it looks to increase its audience.

Apple and Amazon have had a rocky relationship. The online retailer stopped selling Apple TV in 2015 after the two companies disagreed on how to split revenue from Amazon’s iOS app. Currently, if you try to purchase a film or TV show through Amazon’s iOS app, you’re redirected to Amazon’s website to complete the purchase. Whether or not that changes once the relationship between the two companies improves, however, remains to be seen.

Will you be taking advantage of the new Amazon Prime Video app for Apple TV? Let us know down in the comments.

More Amazon and Apple TV news:

Read Apple’s full press release below:

Amazon Prime Video arrives on Apple TV in over 100 countries Apple TV App Adds Live Sports in the US Prime Video is now available on Apple TV 4K and Apple TV. Starting today, customers around the world can access the Amazon Prime Video app on Apple TV to stream award-winning and critically acclaimed titles including Prime Original Series and Movies. Also starting this week, the Apple TV app — a unified place for iPhone, iPad and Apple TV users to discover and start watching the best shows and movies — supports live sports, giving fans in the US a simple and seamless way to keep track of their favorite teams and games in real time. Participating sports apps in the Apple TV app include ESPN and the NBA, developed in partnership between the NBA and Turner Sports, with more to be added soon. Starting tomorrow, Prime members in the US can enjoy Thursday Night Football on the Apple TV app for iPhone, iPad and Apple TV. The Apple TV app is a unified destination for iPhone, iPad and Apple TV users to discover and start watching their favorite shows, movies, and now, sports. “Amazon Prime Video is one of the most eagerly anticipated apps to come to Apple TV, so we’re excited to bring all of that great content to customers,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The Sports tab in the Apple TV app makes it even easier for fans in the US to track the teams, games and moments that are important to them. With these exciting updates, plus our growing collection of 4K HDR movies on iTunes, we continue to deliver an unparalleled entertainment experience to Apple customers.” Amazon Prime Video Apple TV customers can now access the Prime Video app to stream award-winning and critically acclaimed movies and shows like “The Tick.” Prime members can now access thousands of titles through the Prime Video app on Apple TV 4K and previous generations of Apple TV, including Prime Original Series and Movies such as “The Marvelous Mrs. Maisel” and “The Big Sick,” with additional titles coming to the service every month. Prime Video also offers a wide array of award-winning kids content, including “Tumble Leaf,” “If You Give a Mouse a Cookie” and “The Snowy Day.” Prime Video further expands the library of TV shows and movies available in 4K HDR on Apple TV 4K. The app arrives on Apple TV in time for the new season of “The Grand Tour,” which launches on December 8. Prime Video is integrated into the Apple TV app where available, so members can easily find and discover their favorite Amazon shows and movies on iPhone, iPad and Apple TV, and also find Amazon content using the Siri Remote and universal search on Apple TV. With the addition of Prime Video, Siri can now search 1.3 million TV episodes and movies on Apple TV. Live Sports in the Apple TV App Live sports in the Apple TV app means fans in the US can now follow their favorite teams to ensure those live games show up first in their Up Next queue. Fans can also receive on-screen notifications when a game is about to start, and when their favorite teams are in a close game, so they can easily switch to catch the most exciting sports moments live. Additionally, through a new dedicated Sports tab in the Apple TV app, fans can see the teams, leagues and sporting events currently playing or coming up soon, along with the time remaining and current scores. Hundreds of 4K HDR Titles on iTunes Customers can access hundreds of 4K HDR titles on iTunes and enjoy them on Apple TV 4K. iTunes now offers hundreds of 4K HDR titles at the same price as HD titles, and which are automatically upgraded to 4K HDR if customers already own them in HD. Recent additions to the 4K HDR iTunes library include all eight “Harry Potter” films and all the “Transformers” movies, and holiday films like “Home Alone,” “The Holiday,” “Jingle All the Way” and “Die Hard” in 4K and “Dr. Seuss’ How the Grinch Stole Christmas” in 4K HDR. With this impressive 4K HDR collection on iTunes, plus Siri, the Apple TV App Store, integration with Apple Music, HomeKit, Photos and more, Apple TV 4K is the perfect addition to any household. Additional Updates The tvOS 11.2 software update will allow Apple TV 4K customers to choose between having video converted to the best format their TV can support or outputting the video in its original frame rate and dynamic range.

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