As always, the store is open to everyone, Sky customer or not. It's available on Sky boxes, Now TV pucks, desktops and pretty much every other device with an app store. You can still rent the latest movies for a limited time, or buy a permanent copy when that option presents itself. Now, though, you can purchase an HD, digital download for the cheaper price of £10 and up, and scrap the physical disc delivery altogether. If continuing to build a library of little boxes is more your style, however, you can still grab a digital copy and a DVD from £14, or upgrade that disc to a Blu-ray from £17.