Article content

People from Victoria to Torby, Nfld., are pleading with the broadcast regulator to keep The Weather Network as a channel with mandatory distribution in basic cable packages.

In a renewal process that comes every seven years, the Canadian Radio-television and Telecommunications Commission solicits arguments from stations and comments from the public on who should get the coveted spots.

We apologize, but this video has failed to load.

tap here to see other videos from our team. Try refreshing your browser, or Weather Network takes on 'big boys' Google, Facebook in quest to rake in digital ad dollars Back to video

Companies want them because they guarantee millions of dollars in revenue from TV providers. For example, The Weather Network currently gets 23 cents per subscriber per month, which adds up to almost $31 million a year given that there are 11.1 million TV subscribers across Canada.

Three weeks into a seven-week process, there’s already more than 7,500 comments on the CRTC’s website in support of Pelmorex Corp., the parent company of The Weather Network and MétéoMédia, as well as Entiempo.es in Spain.