Warcraft literature is nothing new. Over the years there have been countless novels, comic books and manga exploring Azeroth. Traveler should be a little different, however, given it's targeting a younger readership. It's being written by Greg Weisman, a novelist, comic book and TV writer who worked on Gargoyles, The Spectacular Spider-Man and Star Wars Rebels. The books will follow Aram, a 12-year-old boy washed ashore with little more than a sketchbook and a magical compass. He has to find his way back home, adventuring and making friends along the way.

By targeting younger readers, Blizzard is expanding the Warcraft brand and attracting a generation that might not have tried its games before. That's could prove important if the developer is to sustain both World of Warcraft and future projects set in the Warcraft universe.