Bibi and Abbas Smooch for Benetton (Sorta)

Yup, that’s an ad for the United Colors of Benetton featuring Mahmoud Abbas and Bibi Netanyahu laying a big one on one another. It’s part of the company’s new “Unhate” campaign, for which they’ve made a series of these leader-on-leader spreads. Obama kissing Chavez! The Pope kissing an Egyptian Imam! Kim Jong-Il frenching President Lee Myung-bak! Cats and dogs, living together!

The photos (below) speak for themselves but I wonder if the creative forces behind the campaign considered that their typographic choice of italicizing the word “hate” in the all-caps UNHATE kind of makes it look like United Nations-HATE. This is what UN hate leads to! if you disobey Ban Ki-moon’s wisdom, he’s gonna make you kiss and makeup in an ad for pants!









