Veteran Australian filmmaker Tony Ayres (above) is creating, running and producing the show alongside Christian White, while Harry Potter and Once Upon A Time in Hollywood producer David Heyman is taking up production efforts.

It's easy to be skeptical about the series when there have been plenty of movies and shows that have used social media more as a plot hook than a tool for commentary. There is some hope, though. Ayres has described Clickbait as a "passion project" that he expects will have "real global reach and impact." That suggests the title could explore the concept more seriously -- though it's likely going to take a while to get a definitive answer.