But Catholic film blogger Steven Greydanus saw a deeper "gay" message, which was in part supported by fellow blogger Gina Luttrell who championed the film's progressive themes. By posting a blow-by-blow account of what Greydanus describes as "gay-culture themes" in Frozen, which centred around the character of Elsa, his ideas have since been seized by zealot radio jocks Kevin Swanston and Steve Vaughn, who condemned Disney as pushing a pro-homosexual message on children. In the closet? ... Frozen's Queen Elsa and her magic powers compared to lesbianism. According to Greydanus, the fact that Elsa shows no romantic longings like her sister Anna, is born different, and told to "conceal it, don't feel it" which results in her rejecting being "the good girl you always have to be" during the Oscar-winning song Let It Go, could be signs of Disney's winks and nods to a pro-gay culture. He extended the argument to include what he called a bestiality joke and possibly "the first same-sex couple in the studio's history". It turns out, according to Greydanus' logic, that Anna's eventual love interest Kristoff has an "unnatural relationship with his reindeer Sven" in the song Fixer-Upper because of the lyrics: "His thing with the reindeer, that's a little outside of nature's laws!" And sauna-owner Oaken's family portrait showing four children and an unidentified larger male, implied the man was Oaken's husband.

Greydanus did at least propose that the messages were so subtle that they were nothing for parents to get upset over, but the Christian radio presenters, neither of whom have seen the film, only wanted to vent their disgust. Unnatural relationship? ... Kristoff and his reindeer Sven. "Parents don't want to turn [their children] into Sodomites," Swanston said on air. "...I couldn't believe Disney was that progressive, but it turns out that Disney is leading the charge." He said it was "pretty frightening", with his co-host Vaughn agreeing: "God takes a strong stance on this." Transvestite? ... Abominable snowman Marshmallow.

Aside from condemning Elsa for being a lesbian, the abominable "transvestite" snowman Marshmallow, who put on Elsa's tiara, and the other homosexual and bestiality comparisons, Swanston said the movie was "evil, just evil". "I'm not a tinfoil-hat conspiratorialist but you wonder sometimes if maybe there's something very evil happening here," Swanson told his audience. Gay? ... Sauna owner Oaken in Frozen. "If I was the devil, what would I do to really foul up an entire social system and do something really, really, really evil to five and six and seven-year-olds in Christian families around America? "I would buy Disney. If I was the devil, I would buy Disney in 1984, that's what I would have done. ... I think it's time Christians just got out of there.

In a separate response to questions about the gay undertones, Frozen director Jennifer Lee only said: "We know what we made. But at the same time I feel like once we hand the film over, it belongs to the world, so I don't like to say anything, and let the fans talk. I think it's up to them."