The app is and will always be free for download, he said. Monetizing the app is “stage two,” but the company is not there yet and the venture capitalists bankrolling it “are all OK with this plan,” he said. He would not say how much funding has been invested into the app to date, or how the company plans to monetize the app in the future. He did say, however, that the company will never share user data with outside parties.