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The Niagara Falls Solid Waste Education & Enforcement Team in New York is using a goat-man hybrid named Totes McGoats to encourage kids to recycle.

Totes McGoats was born of Goat Island inspiration and the tote boxes the city introduced for its recycling program last year.

Totes, a turtleneck-clad, khaki-wearing goat, was introduced to the world on Wednesday and

Totes was designed to be child friendly. But the city’s mayor Paul Dyster admitted he’s “kinda scary, actually.”

The solid waste team’s budget was limited, said program coordinator Brook D’Angelo.

WATCH: Dave Greber went to Niagara Falls to meet and find out more about Totes McGoats.

Totes’ t-shirt was designed by a local artist and his entire outfit, from his work boots to his white gloves, was paid for by a private donor.

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The city bought the mascot’s gaping-mouthed mask online (from Amazon, if you’re looking to dress up as Totes McGoats for Hallowe’en).

His public information campaign only kicked off on Wednesday, but he has garnered international attention.

Totes has his own Twitter account, which has already generated an imposter account.

D’Angelo said that Totes has been receiving requests to attend parties and events, but that looks unlikely: The man behind the mask is a full time employee of the city and needs a guide to help him get around in costume.

The popularity of the bearded billy with a beer belly has already spawned very creative online reactions.

“I’LL SWALLOW YOUR SOUL!!!!! (if you don’t recycle)” — Totes McGoats pic.twitter.com/z8qiYXfAmY — Sonny Bunch (@SonnyBunch) October 14, 2015

Totes McGoats finds kid who threw empty Pepsi can in garbage and doles out revenge. pic.twitter.com/BJ8rSGmQvt — Jim Swift (@JSwiftTWS) October 14, 2015

@WGRZ @BlaiseInKC Totes McGoats coming to your local school to talk RECYCLING and nightmares. pic.twitter.com/3hKD87vsDx — NPOB Sports ETC (@_NPOB) October 14, 2015

Niagara Falls was not expecting that response. D’Angelo credits the goat’s quirky look.

“If we put a guy in a cute, fuzzy goat costume, no one would have batted an eyelash,” she said.

Totes will be starring in an informative video with his own theme song in early November.

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