I’ve been doing digital marketing for the past 12 years, but only to promote products, businesses and causes I like. I’m a terrible marketer if I don’t believe in what I’m trying to sell.

For me, marketplaces were a dream come true. I saw marketplaces as a great way to put great products and services in front of a massive audience that’s already interested in what they’re offering, and help both sides find each other and transact directly. Marketing has evolved — communities of sellers can now do marketing together. The demand-side, guided by ratings, reviews and discovery tools, rewards the better offering with higher earnings. The future is bright.

We started Wemark in April 2015, providing marketplace sellers with a set of marketing tools to help them reach broader audiences and grow their micro businesses. Our technology was used across tens of marketplaces, helping sellers from 6 different continents create marketing campaigns and increase their sales.

But there was one thing we couldn’t ignore — marketplaces are becoming too strong.