How do you feel about the Kardashians?

From seemingly out of nowhere, the entire family has found material success, fame (infamy), and the secret recipe to captivating masses of people — for better or worse.

Regardless of whether or not you think they deserve it, they have it. When you think about their success, how does it make you feel?

Do you feel envy?

Do you feel like they don’t deserve what they have?

Do you cast them off as a group of ditzy socialites who lucked their way into success?

Personally, I don’t have anything bad to say about the family. In fact, I admire them. Yes, you read that right.

Look, I don’t agree with everything they do. Not even close, but I see smart business people and marketers from a mile away. And they know what they’re doing. It’s very easy to cast them aside by saying they were born rich, but that would miss the point entirely.

So what is the point?

Photo by ian dooley on Unsplash