We asked Ben Alamar, ESPN's director of sports analytics, to figure out the most famous athletes in the world. Using a formula that combines athlete paychecks - salary and endorsements - with social media fan base and Google search popularity, he ranked the world's 100 most famous athletes. Here is the ESPN World Fame 100.

IT'S GOOD TO BE: Flush enough to commute to and from work via helicopter, as Kobe Bryant often did when his Los Angeles Lakers played home games at Staples Center.