Check out this eye capturing campaign from Fiat, showing how the naked human form can easily be transformed into a car.

IS it a car or is it a pile of naked women?

Look closely and you'll see it's most definitely the latter of the two.

To promote their new car, the 500 Abarth Cabrio, Fiat came up with the ambitious idea of painting a dozen naked females and forming them into the shape of the vehicle.

"Challenging" doesn't even come close, says photographer RJ Muna, who called the idea the most ambitious, fun and interesting project he's ever worked on.

The campaign was shot in California.

"When our agency partner, The Richards Group, brought this to us, we knew we had to do it," said Casey Hurbis, Head of FIAT Brand Communications - North America.

Body artist Craig Tracy, who had the difficult task of painting the models said the concept initially "blew his mind" when he was approached with it.

"I knew how overwhelming the task could be but I felt confident with the right supporting staff and crew that we'd get it done," he said.

But before you cry "Photoshop!" - the ad which is accompanied by the tagline "Made of pure muscle" - took 30 or 40 people working together for days to prepare, map and organise the poses.

The women, who all possessed "strong female bodies" were sourced from a collection of circus performers, artists and contortionists.

But while clever, the concept is not entirely new.

The South Australian Government created a similar photograph using body artists for a road safety campaign in October last year.

Watch the above video to see how the campaign was shot and tell us what you think.