Reddit is a powerful social network to connect with like-minded people, discuss ideas and views, and of course, share amazing content that the community finds useful. Launched in June 2005, Reddit has over 430 million monthly active users and gets an average of 18 billion page views in a month.

When used the right way, Reddit can drive an insane amount of traffic back to your site. Special emphasis on using the right way because if you don’t follow the rules and guidelines of the subreddits you join, you’ll be flagged by the moderators and banned in extreme cases.

In case you’re unfamiliar with Reddit, here are a few things you should know to get started:

Common Reddit Terms

Subreddit – a niche forum or community with its own set of rules and guidelines. Each subreddit has moderators to filter out content and comments that don’t meet the guidelines. Almost all subreddits allow you to post content or comments without subscribing.

– a niche forum or community with its own set of rules and guidelines. Each subreddit has moderators to filter out content and comments that don’t meet the guidelines. Almost all subreddits allow you to post content or comments without subscribing. Upvote/Downvote – This is Reddit’s voting system. Upvote and downvote stand for approval and disapproval respectively.

– This is Reddit’s voting system. Upvote and downvote stand for approval and disapproval respectively. Karma – You get karma when other users upvote or downvote your comments and content. There are two types of karma – post karma and comment karma. You get post karma by getting upvotes for links you post on Reddit and comment karma when your comments are upvoted.

– You get karma when other users upvote or downvote your comments and content. There are two types of karma – post karma and comment karma. You get post karma by getting upvotes for links you post on Reddit and comment karma when your comments are upvoted. AMA – an abbreviation for Ask Me Anything, AMAs are interview sessions on Reddit where the original poster (commonly referred to as “OP”) answers questions posed by the community on certain topics.

You can find the complete list of Reddit terms here.

Reddit Marketing 101: A Few Quick Tips

Here are a few quick tips to remember while posting on Reddit:

Become a valuable member of subreddits that interest you – Join all the popular subreddits in your niche and be a part of discussions that interest you. Post insightful and helpful comments on a regular basis to gain karma. Don’t tout your own horn – Reddit users can smell self-promotion from a distance. Marketing subreddits, in particular, are vary of such antics. In order to promote your content, you need to gain enough respect (aka karma on reddit) before users start taking your content seriously. When you do post links, follow the 80:20 rule – post links to third party content 80% of the time, and the remaining 20% can be from your own blog or website. Follow the rules and guidelines – As mentioned earlier, each subreddit has its own set of rules and guidelines. You can find these rules in the sidebar of each subreddit. Check them before posting anything on a new subreddit. Don’t get distracted – The world of social media is full of distractions. Reddit is no exception. Before you know it, you’ll see yourself wasting precious time on subreddits such as /r/photoshopbattles or /r/videos. We suggest you use an e.ggtimer limit of 15-20 minutes and ensure that you don’t exceed the time limit. Make sure the time you spend on Reddit is to your advantage.

Now that you know a few important things about Reddit, it’s time to learn about some of the best marketing subreddits you can be a part of.

So here’s a list of 25 subreddits we urge all inbound marketers and professional bloggers to join.

Note: A few of these subreddits allow you to submit both links and text posts while others allow you to submit text posts only. We’ve mentioned these details alongside each subreddit.

Top 25 Marketing Subreddits

1. SEO Subreddits

/r/SEO – 143,000+ members, submissions allowed (text post and links)

/r/bigseo – 64,000+ members, submissions allowed (text post only)

/r/linkbuilding – 4,800+ members, submissions allowed (text post and links)

/r/SEO_Infographics – 10,000+ members, submissions (text post and links)

/r/viper_seo – 1,300+ members, submissions allowed (text post and links)

2. Blogging Subreddits

/r/Blogging – 68,000+ members, submissions allowed (text post only)

/r/Bloggers – 8,000+ members, submissions allowed (text post and links)

3. Social Media Marketing Subreddits

/r/socialmedia – 149,000+ members, submissions allowed (text post only)

/r/socialmediaresearch – 5,200+ members, submissions allowed (text post and links)

/r/socialmediaanalytics/ – 3,400+ members, submissions allowed (text post and links)

4. Subreddits for Entrepreneurs, Startups, and Small Businesses

/r/Entrepreneur/ – 811,000+ members, submissions allowed (text post only)

/r/digitalnomad/ – 932,000+ members, submissions allowed (text post and links)

/r/smallbusiness/ – 353,000+ members, submissions allowed (text post only)

/r/startups/ – 487,000+ members, submissions allowed (text post only)

/r/GrowthHacking/ – 12,500+ members, submissions allowed (text post and links)

5. Other Marketing Subreddits

/r/marketing/ – 290,000+ members, submissions allowed (text post only)

/r/digital_marketing – 92,000+ members, submissions allowed (text post and links)

/r/analytics/ – 73,000+ members, submissions allowed (text post and links)

/r/Affiliatemarketing/ – 58,500+ members, submissions allowed (text post only)

/r/content_marketing – 67,000+ members, submissions allowed (text post only)

/r/PPC/ – 68,000+ members, submissions allowed (text post only)

/r/advertising/ – 113,000+ members, submissions allowed (text post and links)

/r/Emailmarketing/ – 17,000+ members, submissions allowed (text post and links)

/r/AskMarketing/ – 28,000+ members, submissions allowed (text post only)

/r/webmarketing/ – 27,000+ members, submissions allowed (text post only)

Note: The total number of members/redditors in each of these subreddits was last updated in September 2020.

Conclusion

So these are the 25 marketing subreddits which we’d recommend to all marketers. Have we missed out on any of your favorite subreddits? Let us know in the comments section.

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Editor’s Note: This article was originally published on Feb 26, 2017 and has been updated regularly since then for freshness, accuracy, and comprehensiveness.

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