During the Super Bowl on Sunday, advertisers will deploy talking animals and A-list endorsers, anything to reach the 100 million Americans expected to be watching.

But Chipotle Mexican Grill, the fast-growing restaurant chain, is playing a different advertising game. Building on its unconventional marketing tactics, Chipotle next month will release “Farmed and Dangerous,” a four-part comedy series on the TV-streaming service Hulu that takes a satirical look at industrial-scale farming.

You’ll have to look hard to find Chipotle’s connection to the series. There are no scenes at Chipotle restaurants or impromptu testimonials to its tacos or quesadillas. (It is no accident, though, that the show’s young hero is named Chip.)

Rather, “Farmed and Dangerous,” billed as a “Chipotle original series,” hopes to promote the company’s concerns about sustainable agriculture and the humane treatment of animals used for meat. This stealth marketing strategy, Chipotle executives say, is not about “product integration,” but “values integration.”