The Digital Economy During the pandemic we are increasingly turning to technology to help us connect, get more done, and feel better. But does it work?

Everyday Heroes In order to control the spread of the COVID-19, governments have relied upon stay-at-home orders that require a segmentation of the workforce into essential vs. non-essential functions. This dividing line has led to the rise of the Everyday Hero.

SMB: America’s Economic Engine Many small businesses are staying nimble by moving online, and making product pivots. However, most do not see survival past six months of a shut down.

Automotive Things we used to take for granted look very different now, including our relationships with our vehicles and attitudes toward future transportation. The Harris Poll is conducting a series of deep-dives of interest to those involved in the automotive sector.

Travel While the country looks to reopen and people yearn to capture some elements of their previous “norm”, how does this complex industry address the tension between a growing desire to reconnect with friends and family and provide a change of scenery with concerns around health and safety?

Healthcare The COVID-19 pandemic has posed an unprecedented challenge to the healthcare industry as a whole, exposing flaws in access and radically altering delivery of care along the way.

Thought Leadership Check out Harris’ latest thinking, media partnerships and reports.

EquiTrend Since 1989, The Harris Poll has been monitoring the Brand Equity, providing one score that enables you to understand at a glance how strong or weak your brand is.

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