I’ve said it before, but it needs to be said again: AMD and NVIDIA are all about impeccable timing. A couple of weeks ago, I received an email from AMD telling me about its upcoming R7 265, which was set to replace the $150 Radeon R7 260X.

The reason for that model’s sudden existence became clear the following day when I received NVIDIA’s new $150 GeForce GTX 750 Ti in the post. Coincidence? Yep – sure.

Based on the introduction of these cards, it’s clear that both are going to compete well against each other – a point further proven by the fact that our results later will in fact show that the 750 Ti is a bit faster than the R7 260X.

I don’t have an R7 265 here to use for the sake of comparison, but at this point, I’m not sure it matters. As of the time of writing, I haven’t been able to find the model on sale anywhere, and we’re nearing the two-week mark from when the card’s embargo lifted. Meanwhile, NVIDIA’s 750 Ti appeared at e-tail not long after its announcement.

The situation surrounding the R7 265 stings a bit, because when I took at look at the R7 260 back in December, I wasn’t told that the card would be unavailable on these shores – but that happens to be the case. Why would I take a look at a graphics card that isn’t available to most of our audience? I wouldn’t – it’d be nonsensical. So now I’m wondering if we’ll see the same thing happen with the R7 265.

Nonetheless – let’s move onto less-aggravating matters, shall we?

NVIDIA’s GeForce GTX 750 Ti is being targeted at those who are running lower-end GeForces more than a generation old, such as the 550 Ti. In that comparison, NVIDIA touts its latest card as being 120% faster, and while that’s impressive in itself, moreso to me is the fact that it’s more than twice as fast at half the power draw. The 750 Ti is spec’d at 60W, whereas the 550 Ti was spec’d at 116W. The Radeon R7 260X, which was just $149 as mentioned above, is spec’d at 115W.

As simple as the 750 Ti appears to be on paper, it’s become one of the most-impressive graphics cards I’ve taken a look at in some time. Thanks to its 60W power requirement, it doesn’t require a power connector. That means those who own restrictive OEM PCs don’t need to fuss about not having an available power connector, and those that do have one can simply enjoy the fact that the 750 Ti is laughing at it.

On the topic of laughing, that was the reaction I had when I first received the 750 Ti and took it out of its box. “Ti”, to me, suggests a beefier-than-normal graphics card, but just look at this. I had figured NVIDIA sent me over an unannounced GeForce GT 720 by accident. But no. We might be looking at a simple card here, but it’s not so simple when put into action.

The reason the 750 Ti’s cooler is so simple is that it’s all that’s needed. This strikes me as humorous because this cooler design cannot be purchased; instead, vendors like EVGA, ASUS, ZOTAC and so forth all offer much beefier-looking coolers, which will seem a little odd given this simple reference cooler prevented the card from exceeding 66°C during our stress-test.

The reference 750 Ti includes dual DVI ports along with a mini-HDMI, but that doesn’t matter too much: As always, vendors can pick and choose what to include. One ASUS model, for example, offers dual DVI ports, a regular-sized HDMI port, and VGA.

NVIDIA GeForce Series Cores Core MHz Memory Mem MHz Mem Bus TDP GeForce GTX Titan Black 2880 889 6144MB 7000 384-bit 250W GeForce GTX Titan 2688 837 6144MB 6008 384-bit 250W GeForce GTX 780 Ti 2880 875 3072MB 7000 384-bit 250W GeForce GTX 780 2304 863 3072MB 6008 384-bit 250W GeForce GTX 770 1536 1046 2048MB 7010 256-bit 230W GeForce GTX 760 1152 980 2048MB 6008 256-bit 170W GeForce GTX 750 Ti 640 1020 2048MB 5400 128-bit 60W GeForce GTX 750 512 1020 2048MB 5000 128-bit 55W GeForce GTX 660 960 980 2048MB 6000 192-bit 140W GeForce GTX 650 384 1058 1024MB 5000 128-bit 64W

NVIDIA might be focusing on the GTX 750 Ti at the moment, but it’s also launched a non-Ti model as well. As seen in the chart above, that card has 20% of the cores cut, and 100MHz taken off of the memory clock. These small changes decrease the card’s cost from $150 to about $120.

As mentioned above, I don’t have an R7 265 to compare the 750 Ti to, which is unfortunate since it’s a direct match-up. But as also mentioned, that card remains unavailable for purchase, so for our testing, I’m instead going to compare it to the previous $150 AMD card, the Radeon R7 260X (which is now available for $120).

Onward we go.