Biz/Tech

SAN ANTONIO, Texas -- It seems Whataburger restaurant locations are constantly ordering new table tents because the items continue to be so popular that people are routinely stealing them.

Texas Monthly recently wrote about Whataburger lovers’ fascination with stealing the tiny table tents, and how many tents the stores go through each year. It's upwards of 1 million table tents at a cost exceeding $200,000.

Rich Scheffler, Whataburger’s vice president of marketing and innovation told Texas Monthly that the burger joint sees the $200,000 as simply a "cost of doing business."

“When we see them on a dashboard or somebody’s desk or shelf, it makes us proud that somebody likes us that much. We’re pleased that our customers have that connection.”

Texas Monthly also reported that because of the skyrocketing popularity of the Whataburger table tents, thieves are now selling them on the black market.