To keep from straying too far from its brand, Arizona State athletics this week introduced new protocols for uniform approval. At top of the memo sent to staff:

“Uniforms should primarily be maroon and gold.”

Since adopting the Pitchfork in 2011, ASU has introduced several uniform combinations, particularly with football. Most were a hit on social media, but a growing percentage of fans thought the Sun Devils needed to stick with traditional maroon and gold.

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Example: For this year’s Territorial Cup, ASU wore a combination that featured a gray helmet and pants, white jersey and copper accents in the pitchfork and stripe markings. According to a document obtained by azcentral sports, traditional home or away uniforms always will be worn for rivalry games.

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Other guidelines:

- Black uniforms are permitted but should be accented with maroon and gold.

- The use of copper should be limited to an accent color.

- Individual sports cans have unique uniforms for awareness of charitable causes such as Breast Cancer Awareness or Salute to Service.

- Throwback uniforms may be introduced but must tie to a significant accomplishment and be based on the uniform from the celebrated era.

ASU will continue to have alternate uniforms for certain games, but they will be closer to the university's "brand." The document states that all uniform combinations must be submitted to Senior Associate Athletic Director Scottie Graham and Associate Athletic Director Becky Parke for initial review. Vice President of Athletics Ray Anderson has final approval. Previously, coaches and equipment personnel were free to decide.

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Uniform memo sent to ASU staff:

"Since introducing the Pitchfork as our primary mark and enhancing our color palette in 2011, we have had the opportunity to offer a variety of new uniform combinations. While the majority of these uniforms have been popular with our fan base, a few have drawn concern that we are straying too far from our identity.

To maintain the integrity of the Sun Devil Athletics and Arizona State University brands, we are introducing new protocols for uniform approvals. All uniform designs will need to be submitted to Scottie Graham and Becky Parke for initial review and comments before we submit them to Ray Anderson for order approval.

Aside from the use of fonts and logos outlined in the brand manual, we have developed some general uniform guidelines:

- Uniforms should primarily be maroon and gold

- Black uniforms are permitted but should be accented with maroon & gold

- The use of copper should be limited to an accent color Traditional home or away uniforms should always be worn for rivalry games

- Programs will have the opportunity to have unique specialty uniforms for awareness of charitable causes (pink for Breast Cancer Awareness) or support of campus-wide programs (Salute to Service)

- Throwback uniforms may be introduced but must have a tie to a significant accomplishment and be based on the uniform from the era which is being celebrated

- The use of colors not addressed in the brand manual will be reviewed on a case-by-case basis"