A California based American ticket sales and distribution company Ticketmaster has recently acquired Upgraded, a Blockchain startup company, in order to provide Smart Tickets. It will curb ticket scalping and will empower event creators on reselling their tickets.

Upgraded provides smart ticket through a secured blockchain platform those are immune to frauds and easily transferable from one user to another. The fraudulent activities are nearly impossible to take place as the obfuscation of the barcode until doors are open and ticket-holder is near the venue. The fully functional barcode system beats the traditional printed PDF.

On the other hand, Ticketmaster is a popular international platform for buying tickets for concerts, museum, sports, shows, theater, and family events. It is now obvious that with this acquisition, the company will start delivering “Smart Tickets’ to its customers to further enhance its functionality in the event industry.

By putting tickets into the Blockchain platform, the whole experience of buying tickets can be further personalized. The users can buy and sell tickets through a secured platform and can easily stay safe from ticket scalping. Besides, the event creators will be able to know their audiences and the price flow of their tickets. For instance, if the ticket price is Euro 50 but a buyer through smart contract wants to sell the ticket to another buyer with Euro 100, then the artist can have the power on how to utilize that extra profit.

The whole experience of ticket purchase and transfer will witness a new level through Blockchain for sure.