Update:





Watch My Proposal Video Here



Summary





About Ben Swann



Benefit to Dash





Deliverables and Funding Breakdown

Dash will be the sole sponsor of Reality Check for the duration of this sponsorship.

Estimated 30M video views, 75M social impressions. Those estimates are organic views and impressions. The estimated video views and impressions do not include views and impressions gained through advertising. Videos will be uploaded to Facebook, YouTube, DTube, LBRY, Amazon Prime, Roku, embedded on Steemit and News Websites. Episode teasers will be posted to Instagram and Twitter. These will be in video or image format.

Sponsorship includes:

Lower third bug. “Ben Swann’s Reality Check Powered By Dash” and will be seen on all platforms listed above and more as we expand our network.



Facebook “handshake” on every video sponsored by Dash. This means extra exposure for Dash. Learn more about a Facebook handshake here: https://www.socialmediaexaminer.com/facebook-branded-content-what-marketers-need-to-know/



Link in the description of the Youtube, DTube, and LBRY if available



5 second intro. Example “Reality Check is powered by Dash digital cash” after the intro to the Reality Check segment.

There will be two Reality Checks a week; Every Tuesday and Thursday unless the date lands on a US holiday. Then Reality Check’s marketing department will decide what day to release that Reality Check on.

Videos will cover topical US and World issues and will be 2 to 5 minutes long.

A total of 24 episodes will be sponsored.

This money would be used to advertise videos sponsored by Dash as well as articles that were written about Dash on TiM. For example: one of the first articles on the, Dash sponsored crypto section of TiM, will be an article about how to buy Dash. Estimated 15,000,000 to 30,000,000+ more impressions for Dash.

Staff to syndicate RC videos



Ben Swann/Team at 3 Crypto/Blockchain events



Exclusive sponsor of Truth In Media website

Budget and Value Breakdown



Announcing return as Dash as sponsor. $750,000



Video: $250,000 (Est millions of views)





Press around Ben coming back because of Dash: $500,000



Social Impressions. The number of times Dash branding will be seen via our social media platforms (est. 75M): $15 cpm: $1,125,000



Video sponsorship (est. 30M views): $75 cpm: $2,250,000



Advertising $150,000



Ambassador and costs for going to and streaming live at three crypto shows: $150,000 ($50,000 per show, sponsorship when possible, travel, rooms, staff etc)



Website sponsorship: $150,000



Co-branded merch $15,000



Estimated video views 15,000,000: $75 cpm $1,125,000



10 journalists for main site $75,000



5 journalists for crypto section $37,500



Editor-in-chief $12,500



6 Section editors $60,000



Website maintenance team $25,000



Web hosting $10,000



2 community managers $15,000



Television/Streaming Studio build out- $850,000



Broadcast control room- $300,000



3 Broadcast HD cameras - $180,000



Studio Lighting $75,000



Video Mixer - $70,000



5 researchers $37,500



3 Line Producers $22,500



2 Field Producers $22,500



Executive Producer $36,000



3 Graphics designers $45,000



1 Video Animator $22,000



1 Colorist $15,000



1 Audio Operator $15,000



2 Videographers $30,000



1 Still Photographer $15,000



1 Director $20,000



2 Grips $10,000



2 Engineers $42,500



3 Video editors $24,000



News Video Licensing service (Reuters or AP) $100,000



Music and audio licensing service $75,000



Bring Ben Swann’s Reality Check show back on the air with Dash as the sole sponsor.There seem to be a lot of questions about deliverables, production costs and promotional value here. I'll post all of these throughout the day today. But in the meantime, I'll start with some very specific numbers.Update 2:Final point from me. Lots of questions about guarantees. I have a legal contract which I have signed on my end. Who signs it from Dash DAO? The Dash DAO already has a mechanism for signing agreements: voting. Consent can be proven on the blockchain. What isn't yet possible is a way for contractors to cryptographically sign their end of the agreement. I hope to approximate this to the best of my ability by signing this legal document. Here is the link to the document: Ben Swann Legally Binding Contract

I believe this is in the proposal and I answered it in the pre-discussion forum but Reality Check episodes are 2-5 min long (almost always closer to 5 min).Since some of you have never seen Reality Check here is a short playlist of some of the videos between 2015-2017https://www.youtube.com/watch?v=52U4VAxQdHY&list=PLRhTrXHB2p8ov2RSHzu9UmccsZvgYl9_zVideos with more than 20 million views eachhttps://www.youtube.com/watch?v=iGVZdfcm7qg Colin Kaepernick's Anthem Outrage- 9 Millionhttps://www.youtube.com/watch?v=xWVZmtEH9lo Middle East Better Off Under Hussein -20 millionhttps://www.youtube.com/watch?v=SK7jbxBQATw Origin of Isis- 40 millionFYI... these are just video samples... here are screen grabs to prove our video views on FBOh, and yes, I would be more than willing to sign a legally bindingcontact to deliver these episodes on these dates. I have been undercontract in every broadcasting job I've ever had.We propose that just as DASH is creating disruption in the financial world, it now creates disruption in the media world by bringing back to the masses Reality Check with Ben Swann. As the sole sponsor of Reality Check, DASH will be branded and tied to what is one of the most successful news segments in the world.Our hope is to establish and sustain a long-term partnership, and we would be honored to be an enduring ambassador of Dash.Reality Check with Ben Swann is a news and information segment that paved the way in covering stories mainstream media misrepresented or simply deceived the public about in the United States and around the world. In 2016, Reality Check with Ben Swann had 110 Million video views on Facebook and outperformed media giants such as VICE News.I have 18 years of experience in journalism, behind and in front of the camera. I became drawn to covering under-reported issues and events early on in my career, particularly during my time covering the drug war in Mexico when I realized that the war on drugs was being misrepresented and most mainstream media had no interest in upholding their commitment to sharing the truth with the public. I’ve received two Emmy awards and two Edward R. Murrow awards, as well as several AP awards from my time in Texas and New Mexico.While I am relatively new to Dash, I am not new to the cryptocurrency community. I’ve been discussing Bitcoin since 2013, longer and more thoroughly than most journalists in the media, in my own reporting as well as during my appearance at the Texas Bitcoin Conference in 2014. My experience stands in contrast to the majority of mainstream media, which is scrambling to catch up on coverage largely because cryptocurrency has become so accessible and attractive that they can no longer ignore it. However, the majority of media corporations fail to objectively and accurately report on this industry.We have the ability to bring Dash to a vastly larger audience than ever before. Reality Check episodes dive into subjects that are embraced and heavily recirculated by an enormous and diverse crowd. This crowd comes from widely varying political, social and geographic backgrounds and they range from individuals who have spent a great deal of their own time on research to individuals who are learning about these subjects for the first time, and the subject of cryptocurrency is no exception. The promotion of Dash will fit seamlessly with our reporting: while our audience is diverse, it shares a common passion for disruption in the media as well as a mindset that embraces disruptive technologies like cryptocurrency.We have the advantage of both a huge audience and existing experience in speaking to the public about cryptocurrency. Using the same footprint that has helped Reality Check and Truth In Media episodes reach hundreds of millions of viewers, we will be able to integrate Dash and crypto within our videos as well as bring those topics to live events at a more intimate level with the public. Our team is ready to pick up where we left off, and we will work closely with Dash to develop and execute a successful Dash branding strategy for events, video and other content.Ben Swann announces his partnership with Dash video. Huge viral potential.2 to 5 minute video with Ben announcing his return.Reality Check Sponsorship.$150,000 to advertise videos and other Dash related content. Written content created by Ben’s team.This team will work solely to build partnerships with websites to distribute Dash sponsored Reality Checks. Third party sites and properties will be able to monetize the video but may not take out the Dash sponsor part of the video. This will lead to more media outlets wanting to show the Reality Checks and a larger audience for Dash.Ben Swann and team go to one, US based, blockchain conference a month (3 total) to promote Dash. Live stream on Facebook and Youtube for 30/60 mins with TiM/Reality Check/Dash backdrop. Social promotion before and after the event. The events have not been picked yet, and we would love the Dash community’s feedback on where in the US you would like us to go.Up to 4 banners per page with estimated impressions of 1,000,000 per banner.Co-branded merch. “Ben Swann’s Reality Check Powered By Dash Digital Cash” merch to give away to fans. T-shirts, decals, stickers, etc.Mention Dash. Ben and team, while being interviewed by other press, will mention Dash is the reason Ben was able to come back. Upon return, we have a tentative interview with a well known podcaster.Sponsor/Event Dash Discounts: Discounts for sponsors of other TiM properties and TiM events will receive discounts if they pay in Dash.Investment: Three months 800 Dash/month (based on 30 day moving avg.)Dealing with price fluctuationsWe will save some for when and if there is a dip in the price of Dash. When Dash is performing well, we will add to advertising budget for Dash sponsored content, if there is a huge upswing create other Dash sponsored content.Project updates to be expected by the communityWe will provide a monthly KPI report. The KPI report will include banner impressions, clicks, video plays and social media engagement and reach.Jan: Studio set up, Announcement video, Truth In Media crypto section launched, first blockchain event, media interviews Ben. Studio relocation with updates from Ben wearing Dash item, updates “powered by Dash”. Updates would be on the website and social media in the form of videos, images, and Instagram/Facebook “Stories”.Feb - April: 24 Reality Check with Ben Swann’s released.Total $4,590,000Value from Ads:Total $1,125,000Website:Total: $295,000SocialTotal: $15,000Total: $2,007,000What is the Dash community saying?Mark Mason: Wowzers, this is pretty monumental folks. The video social outreach and network coverage potential here is huge. There's so much value in this one proposal. I've been waiting for something like this for a while to take Dash to the next level and launching Dash in to the mainstream. I really love the added blockchain event aspect of this proposal as well. Dash will get so much coverage from this and actually having an industry professional with strong established experience and links in the media is very welcome indeed. This seems much more than a proposal but a partnership. I love it. I like how Dash is a decentralized monetary system providing financial freedom, and now with Dash funding and governance it's allowing the news to become fully decentralized and fully independent as well. Dash really is changing the world bit by bit.I'm very excited for this. I knew 2018 was already going to be a big year for Dash but this proposal is next-level stuff.I also really respect the fact that it's actually Ben submitting the proposal to community as well and being happy to accept Dash payment is another major "YES" from me.thedesertlynx: This is really huge. I'd love to see this come to fruition, it would provide immense value for Dash.Beru: This week feels like I'm in a dream. This is just huge. I found that the amount you ask is low and would vote yes for more if you can expand the advertising. Since the segment about PG, all we hear is "where is Ben Swann?" I didnt expect to find you here. The impact will be colossal.mastermined: Ben is the best newsman in the biz hands down. I have been following him for almost a decade going all the way back to the Ron Paul campaign days.As far as being controversial I really don't think that is the case, well maybe a little bit but that is good. I was just telling Mark and Joel in our weekly meeting that a little controversy is good and that we should embrace it. Without the instamine controversy and all the trolls that came with it Dash would not be where we are today.You have my votes!Read the whole pre-proposal thread here: https://www.dash.org/forum/topic/pre-budget-proposal-discussions.93/