



DESIGN DETAILS DESIGN NAME:

Pepsi Prestige



PRIMARY FUNCTION:

Aluminum Bottle



INSPIRATION:

The Prestige Bottle shape reflects the Pepsi heritage by nodding to prior classic glass structures in their most recognizable and simplified form. Its smooth aluminum finish is cool to the touch, communicating the ice-cold refreshment of the product inside. Subtle graphic patterns and vibrant colors capture the eye and differentiate between the brand’s variants. The clean shape allows for countless designs to be incorporated on future iterations of the Prestige Bottle.



UNIQUE PROPERTIES / PROJECT DESCRIPTION:

With the introduction of the sleek, modern, aluminum Pepsi Prestige Bottle, the Pepsi occasion is elevated across the portfolio—includin g Pepsi, Pepsi MAX and Diet Pepsi. This premium bottle, designed in collaboration with Karim Rashid, presents an iconic shape that makes a bold, forward-thinking statement that is unmistakably Pepsi. Aiming to make an emotional connection with the consumer, the Prestige Bottle reflects the timeless fun and uplifting spirit of Pepsi in a refreshing way.



OPERATION / FLOW / INTERACTION:

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PROJECT DURATION AND LOCATION:

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FITS BEST INTO CATEGORY:

Packaging Design



PRODUCTION / REALIZATION TECHNOLOGY:

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SPECIFICATIONS / TECHNICAL PROPERTIES:

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TAGS:

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RESEARCH ABSTRACT:

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CHALLENGE:

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ADDED DATE:

2017-02-24 18:48:16



TEAM MEMBERS (2) :

PepsiCo Design & Innovation and Karim Rashid



IMAGE CREDITS:

PepsiCo Design and Innovation, 2016.



