While AP sends threatening letters to bloggers, blames Google for their woes, and plots the overthrow of Fair Use, their biggest wire-service competitors, Reuters, is smartly positioning itself for the future.

Thomson Reuters' media group president Chris Ahearn recently tweeted that his company "stands ready to help those who wish an alternative to the AP," the Reuters competitor that has proclaimed it is "mad as hell" at various internet fiends. AP is trying to charge people for quoting as few as five words of its content.

Ahearn has elaborated on his "alternative" in a blog post, writing that too many traditional media organizations waste manpower "recycling commodity news" and that they should instead seek to retool, including by forging a new "win-win relationship" with new media. The executive dispenses bluntly with those who would point the finger, like AP:

Blaming the new leaders... or saber-rattling and threatening to sue are not business strategies – they are personal therapy sessions. Go ask a music executive how well it works... Let's stop whining and start having real conversations.

[...] Reuters is even authorizing bloggers to "hyperlink" and excerpt its side of things, as God and the U.S. Code intended. Imagine that.