This week Roku is officially launching a new line of Roku players. This means thousands of new Roku owners will be setting up their new Roku and many will likely find themselves facing a popular scam targeting Roku owners.

For some time now Cord Cutters News has been getting complaints that Roku owners are being charged to activate Roku devices that they just purchased. These complaints have recently been growing with buyers saying they have been charged $25 to $50 to set up their Rokus.

This is a scam! Cord Cutters News has confirmed with Roku that setting up your Roku is still 100% free after you buy your Roku.

The issue seems to come when new Roku owners are told to go to Roku’s site and enter a code on their screen. A growing number of buyers are not just entering the address shown on the screen but Googling Roku Activation and clicking one of many non-Roku sites that come up in the search results.

These sites often have Roku in the name but are not owned by Roku. They offer to set up your Roku for you and even offer a phone number and live chat; however, some of these services (we have not tested all of them) will charge for setting up your Roku—a process that is 100% free if you do it. Some of these sites lead the caller to believe the only way to set up their Roku is to pay.

How to set up your Roku.

If you need help setting up your Roku all you need to do is follow the on-screen instructions. At some point it will give you a 5-letter/number code that looks like “XD12G.” (That is just an example, every Roku has a different code.)

Just go to https://my.roku.com/link and enter the code you see on your Roku. Do not Google Roku Activation. Just enter the link as shown above or click that link to open a new window.

From there Roku will ask you to log in if you already have a Roku account or to create a free account by entering a user name and password. That account will allow you to easily set up new Roku players by just logging in.

Now you are all set. Your Roku will automatically finish the set up after you finish setting up your Roku account.

Remember: There is no cost to set up a Roku after you buy it. Also remember to be careful that the website you are on is the real website—not a fake one. Any website that is not Roku.com is not a Roku-owned website.

Hopefully this helps you avoid spending money on something that is free.

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