The National Football League continues to struggle with patriotic fans and furious viewers as it heads into its iconic Super Bowl weekend; this time rejecting an advertisement poking fun at North Korean despot Kim Jong Un.

According to the Daily Caller, the ad takes a light-hearted jab at the brutal dictator, with an actor portraying Kim attempting -but failing- to steal AML BitCoin’s “crypto-currency” to highlight the digital cash’s security measures against foreign hackers.

Apparently, the advertisement was “too political” for the National Football League, which made headlines throughout the 2017 season for overt political demonstrations on the field.

“We have been informed by our media buyers that the network carrying the NFL’s Super Bowl game, NBC, will not accept our television ad ‘North Korea Can’t Steal AML BitCoin’ for placement during the broadcast.” AML Bitcoin president Marcus Andrade said.

“An ad taking Kim Jong-un, dictator of North Korea, to task in a humorous and biting way should not be offensive to anyone,” he added. “Our ad reminds viewers that Kim Jong-un and his army of hackers have been stealing billions of dollars of Bitcoin and other digital currencies for the past few years.”

The NFL’s rejection comes just days after the league angered patriotic fans when it refused to allow a veteran’s group to place a pro-American advertisement in the official Super Bowl program.

h/t Daily Caller