Dogecoin’s marketing effort is beginning to pay a modest dividend. The upstart altcoin and its fun-loving backers bought a Nascar sponsorship with driver Josh Wise, whose #98 Moonrocket sported a dogecoin logo two Sundays ago at Talladega.

That caught the attention of self-described “motorhead” Dan Dillon, who runs CleanItSupply.com, a family-run, Jeffersonville, Pa., business, that has started accepting dogecoin.