This week's Disney+ European launch event in London has been scrapped as fears continue to rise over the growing coronavirus crisis.

Having already launched in the U.S., Canada, the Netherlands, Australia and New Zealand, Disney's streaming platform was due to herald its expansion across select European territories March 24 with an event Thursday evening followed by a press conference and panel discussions Friday morning, with journalists from across the continent invited to London to take part.

"Due to a number of media attendee cancellations and increasing concerns at the prospect of traveling internationally at this time, we have decided to cancel our Disney+ launch events scheduled to take place on Thursday and Friday," a spokesperson said, adding that the executive press briefing would now take place next week over webcast.