Some voters think Pete Buttigieg's logo would look good on a bottle of beer. Others think it would work in the window of a classy restaurant. One man thought it was fitting for a sports team.

"It feels like a high school basketball logo: "The fighting Petes are going all the way to the finals!’" said a Michigan voter.

Maybe it's the Michigan colors.

In an online survey by branding-expert Crestline, 1,258 voters evaluated the logos and slogans for the 2020 presidential candidates. They by and large were not impressed with Buttigieg's "20-Pete-20" logo, ranking it 17 of 32, or his “A Fresh Start for America” slogan, coming in at 20 of 28.

Buttigieg, along with author Marianne Williamson and little-known retired Naval officer Joe Sestak, were the three candidates judged to have the least political logos. Voters thought they were more appropriate for business products.

Voters thought Buttigeg's looked like the logos for Wrangler or Levi's jeans.

“This one is confusing because you don’t know if is political, sports, or a product," said one voter.

Another asked, “Was Pete Rose #20?”

Actually, he was 14. But that may not be a comparison Buttigieg wants to make, anyway, unless he starts campaigning more heavily in Ohio.

Other voters thought Buttigieg's slogan sounded naive. That could be trouble for a candidate trying to shake an image of inexperience.

"The next president will inherit a huge mess, not a clean slate," said an Oregon voter. "This candidate doesn’t seem prepared for that."

A Georgia voter said: “America doesn’t need a fresh start; we need to deal with the problems brought on by the current administration and turn the ship around."

Sen. Bernie Sanders of Vermont scored the highest in both categories. His logo includes a caricature of his face with red-and-blue glasses, and his slogan is "A Future to Believe in."

Sen. Elizabeth Warren of Massachusetts had the lowest ranked logo, her last name underlined with a light green background. Sen. Amy Klobuchar of Minnesota had the worst ranked slogan, simply "Amy for America."

President Trump had multiple entries. A logo with his name and the phrase "Keep America Great" ranked sixth. A similar logo that included Vice President Pence's last name did the president no favors, dropping to tenth place.

Trump's "Promises Made, Promises Kept" slogan ranked fourth. "Keep America Great" must be growing old with some voters, as it ranked behind Buttigieg's slogan at 22.

The marketing group concluded that the word "bravery" isn't a winner in this cycle but that "future" could pay off.

Three of the top six slogans used the word future, including top-ranked Sanders.

The respondents were 53% male and 47% female, ranging from 18 to 73 years old. They were asked not to focus on the candidates themselves, though the sampling did lean toward Democrats.

In all, 30% identified as conservative, nearly 50% liberal and 20% moderate or independent.

Call IndyStar reporter Chris Sikich at 317-444-6036. Follow him on Twitter: @ChrisSikich.