When it comes to digital advertising, you are only as good as your strategy.

This video covers digital advertising trends that are taking off right now and you need to take advantage of.

Digital Advertising Trends Notes

Video is taking off as a digital advertising trend. Those who are taking advantage and doing it right are seeing large returns. One of the first things you need to be focusing on is creating a video strategy and finding ways to advertise that effectively.

Native advertising is also coming on to the scene in a big way. Business who are doing this correctly are seeing large gains. But the difference between a successful campaign and unsuccessful campaign is very small. It’s a matter of the targeting, the images, the text and the landing page. That being said, native ads are really the future of paid media. We are seeing a big shift in dollars over to this channel.

Big data is something business cannot ignore. If you have real data to use in your paid media targeting, you can be much more successful. It is really all about how you are managing that data. Do you have a list of past customers? Do you have list of potential new customers? How are you organizing that data?

If you can really take the time to organize this data and execute, you will see much better targeting and better returns.