Many are struggling to stay up to date to current social media changes without panicking. Like “what are we gonna do?”, “how will people still see our content?”, etc. Well, first, don’t panic, there is still time to adjust. And second, as a content creator you still have the power over the content you make. So now it’s your turn to make changes to your content.

You have the power to make it better, and quality always brings traction. Unfortunately, these days it is not enough to post photos without filters or raw unedited videos. People like to see that you put effort into your content. And when they see the effort — they pay you back with engagement.

If you are a beauty blogger, you need to always make sure your looks are “on fleek”. If you want to raise your following on Instagram, you better watch out for the photo editing tools to make your feed look aesthetic and have one specific style. If you want to increase your engagement rates, you obviously need to take care of video editing. Looking for great ways to make your stories stand out? If you are not already, you better start on that one too.

I am here to give you a selection of apps I personally use to make the content I publish on many different social media platforms more interesting, appealing, and diverse.

1. TouchRetouch

Photo credit: Bozhena Sheremeta

This app costs just $1.99 yet brings the best experience erasing your pimples. Just kidding. TouchRetouch is a great tool for removing just about anything. Any unnecessary lines, objects, anything that does not need to be on your photo.

2. VSCO

Photo credit: Bozhena Sheremeta

This is an awesome tool for photo editing. I will hardly ever use anything else. The free version offers the selection of great filters with the standard to-go settings, but you can change exposure, contrast, and many other things manually. Subscription costs $19.99/year and offers a lot more filters making it a worthy purchase for content creators. This paid version also lets you apply filters to videos.

3. iMovie

Photo credit: Bozhena Sheremeta

It’s the easiest app for video editing on your smartphone. If you are looking to diversify your content and you have finally settled on making videos — iMovie will definitely be helpful. But it’s too primitive if we are not talking about vines. If you want to make some really fancy videos, with pretty titles, fonts, color correction and stuff — you better learn to work with Adobe Premiere. But iMovie will cover your needs for making short vine-type videos.

4. InShot

Photo credit: Bozhena Sheremeta

If you want to make videos like those that Gary Vaynerchuk is making, you will find this app absolutely amazing! Unlike in iMovie, here you can add borders, stickers, different fonts, and many other things. So if we take functionality, then InShot is definitely better, but it is not ad-free if you are using a free version, so just be ready for the ads. This app is also great for making video memes (if you are into that kind of thing).

5. Facetune

Photo credit: Bozhena Sheremeta

This app surely allows to boost self-confidence about your appearance. I used it couple of times, to be completely honest, to make my jaw look more narrow (haha, okay, I think my jaw is just too big lol). But making your jaw smaller is not the only thing this app can do. You can also retouch (but I prefer TouchRetouch for any retouch work whatsoever), reshape, apply filters, and paint in the free version. The paid version offers more functionality, but frankly, it’s too much for me. So I suggest you should just use it for minor changes (unless you are a beauty blogger, then, I assume, you will want to do much more).

6. Over

Photo credit: Bozhena Sheremeta

If you work as social media marketing specialist, I can assume you know what Canva is. Well, Over is a worthy substitution of Canva. Plus, it offers video making options with free pre-made video samples. Amid tons of great fonts, you can do different borders in Over too. You can also use appealing templates, designs that were made already, you can just add minor customizations and get splendid graphics.

7. Adobe Lightroom CC

Photo credit: Bozhena Sheremeta

A great mobile app in the family of numerous Adobe programs, Adobe Lightroom CC is wonderful for adjusting your visual content basic characteristics. As I am not a fan of Lightroom’s filters, I start editing a photo in Lightroom to adjust basic settings, like add some light, adjust contrast with curves, etc. But then I proceed to VSCO.

8. HUJI Cam

Photo credit: Bozhena Sheremeta

For the Generation Z kids, this is just another app that makes fancy photos. But for the kids like me, those born and raised in the 90’s, HUJI Cam app is a THING. It’s like a way back machine, because the app applies its own filters instantly. You cannot change it on the way. Every photo is a surprise. You are waiting for the result impatiently because you don’t know what it will turn out like. It’s so much fun and reminds my childhood times when I had a Kodak camera with films. And I guess I love this app for this feature the most. I definitely recommend those of you who love experimenting with your style, to take HUJI app into consideration (it’s free anyway).