Snoop Dogg Partners with Dog for Dog to End Shelter Euthanasia

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Sometimes it takes a Dogg to help a dog in need. Rapper Snoop Dogg is standing up for his namesake by partnering with and investing in Dog for Dog, a company committed to donating one bag of dog food for every bag sold.

According to Snoop Dogg, a lack of dog food in shelters is an even bigger issue than lack of space and many animals are euthanized “because there’s not enough food to feed them. So we [Dog for Dog] figured we can say ‘Buy some dog food for your dog, and we’ll drop [an additional bag] off at a local shelter.’ You save a dog’s life.” In partnering with Dog for Dog, the rapper joins fellow celebrity supporter Chelsea Handler and company founder/Relatively Media CEO, Ryan Kavanaugh.

The rapper is a long-time dog lover and will be feeding all eleven of his canines with food from the Dog for Dog brand. Founder Kavanaugh is very excited to have the support of Snoop Dogg and believes his involvement will do great things to spread Dog for Dog’s mission.

Unlike most other pet food brands, Dog for Dog does not spend any money marketing its products and relies wholly on word-of-mouth and supporters like Snoop and Handler. Kavanaugh said “A company like Iams spends $1.5 billion a year on marketing. We don’t market. Instead, we put that money towards the bags going to the pounds. The goal is ending euthanasia in pounds.” And with celebrities like Snoop Dogg joining the cause, Dog for Dog might just make that goal a reality.

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