Herzog & de Meuron beat out 22 design studios, including Diller Scofidio + Renfro, Johnston Marklee, and OMA, for the chance to design a new building for the Brooks Museum of Art—Tennessee’s oldest and largest art museum—in downtown Memphis. The Swiss firm will work alongside local powerhouse archimania to bring the cultural institution into the 21st century with a new, $105 million facility.

Slated to rise on top of a bluff overlooking the Mississippi River, the upgraded Brooks Museum will be part of an ongoing six-mile development aiming to activate the riverfront with parks, walking paths, as well as civic and recreational structures. Studio Gang is at the helm of reimagining the 30-acre industrial site and the museum will serve as its anchor. According to Memphis Mayor Jim Strickland, the chosen site will be a major economic stimulus for the city and signals its embrace of the Mississippi River as its greatest local asset.

Herzog & de Meuron’s plan for the Brooks Museum, which is expected to be unveiled early next year, will be 112,000-square-foot in size—a quarter larger than the existing facility in Overton Park—and will feature double the amount of storage and art handling space. It will also include expanded public galleries with room for its prestigious permanent collection as well as temporary exhibitions. Classrooms, a theater, a dining area, and a museum store will also be integrated into the design, along with an outdoor sculpture park that’s set to feature rotating public art.

In a statement, Executive Director Emily Ballew Neff said the reenvisioned Brooks Museum aims to become a new landmark for the city and she believes the architects will create a “fitting formal response” to the riverfront site and approach the project with “unrivaled sensitivity to materials and craftsmanship.”

“Herzog & de Meuron is exceptional among the architectural firms that design art museums for the way it creates galleries for a whole range of art,” she said. “Several architects (at the firm) also happen to have spent formative years in and around Memphis. These team members will provide a kind of local knowledge that will surely contribute.”

A strong understanding of this unique western Tennessee landscape will be key in designing the Brooks Museum’s new identity. The building will be constructed on the corner of Front Street and Monroe Street, one block from Memphis’s Main Street to the east and one block from the river to the west. Members of the mound-building Mississippi Culture and, later, the Chickasaw Nation used to occupy the bluff before the Europeans settled the area. In the 19th century, this area served as the city’s old Cotton Row.

Today the area is emerging with the rest of downtown Memphis as a major educational, cultural, and business district in which the Brooks Museum is expected to not only spur new development in the urban core, but also attract visitors from all of Tennessee, Northeast Arkansas, and Northern Mississippi.