Boyert Shooting Center, a combination gun range and store with two locations in the Houston area, is having a little fun with Dick's Sporting Goods' new AR-15 policy.

In the wake of the deadly school shooting in Florida, Dick's Sporting Goods announced it would no longer sell assault-style rifles or high-capacity magazines in its stores and will require that any gun buyer be at least 21.

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This week the marquee outside Boyert's Mason Road location in Katy read, according to Katy outlet Covering Katy, "We're not all Dicks. We still sell AR's".

Both of Boyert's locations sell a wide variety of firearms, including rifles like the AR-15 which have become a media flashpoint since the Florida shooting where one was used to kill 17 people and injure others.

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Boyert's Katy location has an indoor 25-lane shooting range and allows visitors to rent and shoot an array of firearms. Training courses are also taught on-site.

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This month, Boyert is also offering up discounted firearms training for school faculty members. In April, they are offering discounts for college students.

Program director Travis Clark with Boyert Shooting Center said the sign went up on Friday, March 2. Reaction has been positive he says.

"It was meant to have people react to it and hopefully most understand that we are referring to the company and not an individual. We have had a lot of people come in and tell us they love the sign," Clark told Chron.com on Thursday.

He says that while the sign has ruffled feathers on social media, it hasn't gotten half the negative response that a sign about the hit clown horror movie "It" did.

"We had a national clown organization send in two representatives in to complain about how the sign made clowns look in the public eye."

Craig Hlavaty is a reporter for Chron.com and HoustonChronicle.com.