Open Web standards have evolved considerably over the years and browser compatibility is better than ever, but one important area where standards are just starting to catch up is support for streaming video. Proprietary browser plugins are used extensively across the web to play video from popular sites. This creates serious lock-in risk and gives proprietary software vendors like Adobe a lot of control over the medium.

Although alternatives such as Microsoft's Silverlight are beginning to change the game and force Adobe to open up, there still isn't a viable, vendor-neutral, standards-based alternative that can shift the balance of power over to end-users and tear down some of the walls that limit how video content is experienced on the Web. Mozilla and the Wikimedia Foundation have launched an initiative to help improve the quality of open, standards-based video technology.

Mozilla has given the Wikimedia Foundation a $100,000 grant intended to fund development of the Ogg container format and the Theora and Vorbis media codecs. These open media codecs are thought to be unencumbered by software patents, which means that they can be freely implemented and used without having to pay royalties or licensing fees to patent holders. This differentiates Ogg Theora from many other formats that are widely used today.

The Ogg development improvements will be coordinated by the Wikimedia Foundation. The organization uses Ogg for virtually all of its rich media, which makes it one of the largest open media format adopters on the Internet. In a statement published at the organization's Web site, Wikimedia deputy director Erik M�ller expressed his support for the initiative and explained that open formats are needed to ensure the availability of free content in unrestricted formats.

"Open standards for audio and video are important because they can be used by anyone for any purpose without royalties, and can be inspected and improved by an open community. Today, video and audio on the web are dominated by proprietary technologies, most frequently patent-encumbered codecs wrapped into closed-source player widgets," M�ller writes. "Wikimedia and Mozilla want to help to build a web where video and audio are first class citizens: easy to use and manipulate by anyone, without compulsory royalty schemes or other barriers to participation."

Mozilla is integrating support for the Ogg format directly into Firefox 3.1, so the next version of the popular open source web browser will be able to play Ogg media without requiring any plugins or external software. The Ogg format will be supported through Firefox's implementation of the HTML 5 video element, which allows video to be seamlessly interwoven with conventional HTML content and manipulated through the DOM. Mozilla has recently demonstrated the video element feature being used for streaming video. Opera is also integrating standards-based video support into its browser and has a working implementation of Ogg for HTML 5.

Although the technology is starting to fall into place, it will take time for the standard to be supported broadly enough to encourage adoption by sites that stream rich media. The lack of DRM support inherent in the open implementation will also likely impede adoption by major commercial content creators. Standards-based solutions may never manage to displace Flash, but the first big steps need to be taken for this to even be a possibility.

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