A new advertising campaign will capitalise on coronavirus fears to try to convince millions of US and British tourists planning holidays in Asia to instead travel to "safe" Australia, as the federal government extends one of the strictest travel bans on China in the world.

The campaign comes as the tourism sector pressures the government to help it weather the drop-off in tourist numbers from Asia due to the outbreak of the virus and a torrid bushfire season.

The government is looking at targeted campaigns to lure tourists who were planning to travel to Asia. Credit:Louise Kennerley/Getty

The coronavirus has now killed 2128 people and infected 75,275. Up to 169 Australians evacuated from the Diamond Princess cruise ship in Japan landed in Darwin on Thursday morning, leaving behind more than 500 fellow passengers who were infected with the virus while in quarantine over the past two weeks.

The cruise ship has had the highest number of cases outside China - where the outbreak began - since the first passenger tested positive on February 5. Two passengers on the vessel reportedly died on Thursday amid increasing concerns about the Japanese government's handling of the ship's quarantine just months before hundreds of thousands of international tourists are expected to descend on Tokyo for the Olympics in July.