Game Pre-orders are Decreasing and the UK is Leading the Charge

Game Pre-orders are Decreasing and the UK is Leading the Charge.

| Source: mcvuk Author: Mark Campbell

Game Pre-orders are Decreasing and the UK is Leading the Charge

Game Pre-orders are decreasing, with 20% of the UK's Gamers are either decreasing the amount they Pre-order or no longer Pre-Order Games. Declines in the number of pro-orders have been decreasing across Europe, with the UK, France, Germany and Spain having 12% of their gamers either reducing the number or stopping the number of pre-orders they make.

The UK has the largest number of gamers which have decided to stop or reduce the ammount of Pre-orders they make with 11% which say that they have stopped Pre-ordering games entirely over the past 12 months , with a total of 20% either stopping or reducing the number of Pre-orders they make. A total of 49% said that they never pre-ordered games anyway, with only 10% saying that their buying habits were unchanged. The remainder of those who took part in the survey answering with "don't know".

2014 was a year where many gamers were disappointed, with games like Assassin's Creed Unity and Watch Dogs being highly unstable on release and receiving mediocre reviews, many consumer have since chosen not to pre-order to prevent then being burned by any bad games in the future.

This change in pre-order habits is an overall positive move for the consumer, as developers will be able to make less money by using dirty tactics like pre-order bonus' and moving review embargo's for games publication until after the release of the game in order to maximize initial profits.

We need only look at games like Aliens: Colonial Marines and most of Ubisoft's AAA lineup to show us why we should not trust pre-release trailers and other hype pieces. I personally hope that this trend continues and that consumers continue to better inform themselves before making any purchases.

You can join the discussion on the reduction of games who pre-order on the OC3D Forums.

20% of UK's Gamers are either decreasing the amount they or no longer Pre-Ordering Games. http://t.co/MgeGFucFoQ pic.twitter.com/XaIXchK2K6 — OC3D (@OC3D) April 23, 2015

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