The Infinite Brief

The new legislation gives Californians the right to see what information businesses collect on them, request that it be deleted, get access to information on the types of companies their data has been sold to, and direct businesses to stop selling that information to third parties.

The California Consumer Privacy Act of 2018 (AB 375) was introduced late last week by state assembly member Ed Chau and state senator Robert Hertzberg, in a rush to defeat a stricter privacy-focused ballot initiative that had garnered more than 600,000 signatures from Californians.

The law goes into effect on January 1, 2020. The Internet Association has already hinted at efforts to modify the legislation before implementation.