In September 2014, Lisa Su assumed the position of AMD’s chief executive officer and started optimizing the company’s investments in core technologies of CPUs (central processing units) and GPUs. Her aim was to bring AMD back in the high-end PC, server, and GPU markets.

To improve product execution, Su created Radeon Technologies Group. While AMD focused on CPUs, Radeon focused on GPUs. The company aims to develop basic cores that are competitive with today’s products and then improve them further to beat the competition.