A television anime adaptation has been green-lit for the Magic-kyun Renaissance multimedia project from the trading card game and character franchise company Broccoli, the animation studio Sunrise, and the video and music company Pony Canyon. The announcement was made during the Magic-kyun Hōsō Iinkai 2-Kyun! program on the Niconico Live streaming service on Saturday. The story is set at a private high school that trains magical artists known as Artistas.

Below is the second bonus promotional video for the project's theme song CD, which also announces the television anime:

The project's website explains the story:

A world where art becomes magic. In this world, people who can inspire passion with their Magic Arts are called Artistas, and are employed in show business. In Hoshinomori Private Magical Arts High School, where Artistas are taught, a strange new student named Ohana Aigasaki transfers into the school. Ohana is placed on the planning committee for the school's yearly Hoshinomori Summer Festa cultural festival. She spends her romantic school life with six other boys who aim to become entertainers in the future. Each of the boys specializes in his own Arts, and aims to make Hoshi Fes a success. In addition, the boys also aim to be chosen alongside Ohana as the school's Artista Prince and Princess, only chosen once a year. A Magic-kyun for you! A new renaissance starts here! Magic-kyun! Renaissance is a multimedia project where you can create great memories with Artistas of greatly varying personalities!

The project's characters include:

Yuichiro Umehara as Teika Ichijōji



KENN as Aoi Suminomiya



Yuuki Ono as Rintarō Tatewaki



Wataru Hatano as Louis Anjō



Shouta Aoi as Monet Tsukushi



Takuya Eguchi as Kanato Hibiki





The website revealed a relationship chart for the project's characters:

Hajime Yatate (a penname for the Sunrise animation staff as a whole) is credited with the original concept. Mitsue Yamazaki ( Hakkenden: Eight Dogs of the East ) is directing the television anime at Sunrise, after working on the project's earlier promotional shorts. Tomoko Konparu ( NANA , Uta no Prince-sama - Maji Love 1000% , Dance with Devils ) is also returning to write the scripts. Kairi Yura ( Angelique , The Story of Saiunkoku ) drew the original character designs, and Kumi Ishii ( Rozen Maiden , Brothers Conflict , Oreimo ) is designing the characters for animation.

The franchise already inspired promotional "situation anime" shorts. Below is the original promotional video for the project:

In addition to the promotional anime shorts and the upcoming television anime, the franchise has spawned a PlayStation Vita adventure game shipping on September 21. A limited-time pop-up shop will open at The Chara Shop on the third floor of Tokyo's Ikebukuro P'Parco department store from May 18 to May 25.

The project's "Kimi ni Magic-kyun—!" single will ship on May 18. The single contains the title track, and an as-yet unnamed song, the instrumental versions of both songs, and a DVD containing the situation anime. The characters' voice actors perform the songs. The single will cost 2,000 yen (about US$16), and it will include a random drawing form for an event with the cast in Tokyo on June 12.

Thanks to Dennis R for the embedded video

Source: animeanime.jp (Yuma)