Posted by Patrick Davis, Product Manager, Google Play

Developers are increasingly using multiple methods to monetize their apps and games. One trend has been to reward users for a monetizable action, like watching a video, with in-game currency or other benefits. This gives users more choice in how they experience the app or game, and has been an effective way to monetize non-paying users.

To support this monetization method, Google Play is excited to announce rewarded products, a new product type now available in open beta in the Play Console.

Rewarded products make it easy for Google Play developers to increase their monetized user base. Our first rewarded product offering will be in a video format. Users can elect to watch a video advertisement and upon completion be rewarded with virtual goods or in-game currency. In the example below, the user selects "watch ad", views the video, and then is granted 100 coins.

Rewarded products can be added to any app using the Google Play Billing Library or AIDL interface with only a few additional API calls. No extra SDK integration is required. This significantly reduces the work required to implement compared to other offerings. Rewarded products are powered by AdMob technology to give access to the broad range of content from advertisers currently working with Google.

Get started with rewarded products.

For developers interested in best practices on how to diversify revenue and how rewarded products fit in, please visit us at Google's Mobile Developer day at GDC or watch via the livestream.