I’ve recently been critiquing landing pages for any Tom, Dick and Larry who wanted one. It’s a huge time investment, but people get in-depth, actionable feedback, I get to flex my critical analysis skills AND connect with potential leads. Not too shabby.

Combined from social media and direct links (to groups and contacts), I received 37 feedback requests — and counting. After hours of tearing apart websites, you start to see patterns.

More usefully, I wanted to use this opportunity to explore these patterns and help you avoid the most common mistakes that keep your landing pages from being the kickass high-conversion machines you deserve.

Disclaimer: I use curse words and strange British slang sometimes. I’m Scottish. That pretty much explains it all.