Dick's Sporting Goods has announced it will stop selling guns and ammunition at 125 store locations where firearms sales have struggled.

The decision follows a fall trial where the weapons were removed from ten stores to see if it would affect sales. The company found sales were boosted in stores where guns had been removed.

As a result the brand will pull guns, ammunition and firearm accessories from an additional 125 stores where such items have under-performed and will replace those items with other sporting goods that can 'drive growth'.

Dick's Sporting Goods announced it will stop selling guns, ammunition, and firearm accessories at 125 of its locations across the country

CEO Edward Stack announced the move on Tuesday saying, 'This is around having productive space'

A Dick's store in New Jersey reveals the array of firearms sold at some stores

'This is around having productive space,' Dick's Sporting Goods CEO Edward Stack said to analysts on Tuesday, as per CNN.

The move comes after the company's stock fell last week after reporting poor earnings. This year shares have fallen around six percent so far.

Stacks hinted that more guns could be removed in the future as well.

The CEO says that if all goes well, the brand may further remove weapons (selection pictured online above) from additional stores. There are more than 720 Dick's stores in the US

Currently there are more than 720 Dick's stores around the country.

'We look at this as a multi-year initiative. If it goes as well as expected, we would probably take another batch of stores next year,' Stack said.

Dick's amped up its security measures with gun-purchasers after Parkland shooter Nikolas Cruz (above) said he had purchased a shotgun at the store

Last February the company announced it would stop selling assault-style weapons following the horrific Parkland high school shooting in Florida.

Gunman Nikolas Cruz said he had purchased a shotgun at a Dick's store. That gun was notably not used in the attack.

Following that attack, Stack raised the minimum age for all gun sales to 21 and ended sales of high-capacity magazines that hold a large number of bullets for semi-automatic weapons.

'You know everybody talks about thoughts and prayers going out to them. That's great. That doesn't really do anything. We felt we needed to take a stand and do this,' he said after the shooting.

'I basically said, "I don't care what the financial implication is"'' he added at a recent apperance.