The problem is that women's profile photos are often downloaded by another user who then posts the photo as their own profile photo or adds it to their timeline. The reasons for why people do this are varied. "You see people doing it because they don't understand internet norms and then you see behavior with more intent," Soman explained. "Regardless of that range [of reasons], it comes down to how that woman feels and the consequences it has in Indian society of her picture being copied."