A Democratic congressional candidate dropped the f-bomb in a new ad attacking the NRA.

“Fuck the NRA,” Pat Davis, who’s running for Congress in New Mexico’s 1st Congressional District, said in the ad. “Their pro-gun policies have resulted in dead children, dead mothers and dead fathers. I’m Pat Davis and I approve this message because if Congress won’t change our gun laws, we’re changing Congress.”

WATCH:

The explicit ad aired on CBS affiliate KRQE on Friday, the local station reported. The ad ran uncensored, which KRQE general manager Bill Anderson attributed to federal election rules. (RELATED: Steyer Super PAC Ad Claims Republicans Are Turning Kids Into Nazis [VIDEO])

“We received a request for air time from a legitimate federal candidate for office, and according to federal election rules we are required to give him the same access as his opponents,” Anderson said. “This station, by law, is not permitted to censor or in any way edit this commercial. What we can control however, is the 15 seconds of air time preceding it, which we will use to warn the viewer of a possible offense, disclaim our own views, and cite the federal laws imposed on candidates and tv stations.”

Davis doubled down on the explicit ad to KRQE. “I think the only people who are going to be offended are the NRA,” he said.

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