THE frenzy over the must-have Elsa doll for Christmas reached new heights yesterday, when gardai were called to a toy store in Dublin after a fight broke out between customers desperate to get their hands on one.

The incident happened at the Smyths outlet, in Airside Retail Park, in Swords, Co Dublin.

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The Garda Press Office said officers were called to the store at 9.30am.

A spokesperson said they were carrying out an investigation into the matter following several complaints but declined to comment further.

However, sources told the Irish Independent that a number of people had been "fighting" over 'Frozen' Elsa dolls.

No arrests had been made, but gardai took details of those present and were examining CCTV footage.

Social media reports suggest that at least one person required medical treatment but a spokesperson for nearby Beaumont Hospital said staff there were not aware of any incident.

Demand for 'Frozen' dolls is intensifying across the country, with many stores sold out of the coveted Snow Glow Elsa model.

Some entrepreneurial individuals who got their hands on the doll early have been offering the doll for sale at €80, nearly twice its normal retail price of around €45.

The 18" doll sings and lights up and has proven the smash hit seller for Christmas in Ireland and worldwide.

Manufacturers in China have been unable to keep up with demand for the toy, which is linked to the Disney movie which features princess sisters Elsa and Anna.

Parents have been frantically ringing toy stores and going online in a bid to get their hands on one of the toys.

Meanwhile, the National Concert Hall in Dublin is expecting huge demand for its special 'Frozen' sing-along screenings on December 13.

Irish Independent