: How Breakthrough Ideas Emerge from Small Discoveries Peter Sims Simon and Schuster , 19 ��.�. 2011 - 224 ˹�� 4 ���Ԩ�ó� �An enthusiastic, example-rich argument for innovating in a particular way�by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes� (The Wall Street Journal).



What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins.



Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers. �ٵ�����ҧ˹ѧ���������� »