Tokyo-based cryptocurrency exchange bitFlyer announced the launch of ‘Instant Buy’ on its European exchange platform.

BitFlyer launched its latest feature Instant Buy on Dec. 5 to provide its European users with the ability to buy cryptocurrency using a credit card, debit card and local instant transfer methods like Sofort, iDeal and GiroPay.

The newly launched feature, which is available on desktop computers and smartphones, aims to make it more convenient for users to buy crypto using their preferred payment method. It also looks to provide a new avenue for crypto beginners who want an all-in-one solution to purchase, store and secure their cryptocurrency investments. BitFlyer Europe COO Andy Bryant said of bitFlyer’s buy/sell platform:

“By making it similar to that of a traditional e-commerce experience, we are helping bringing cryptocurrency to a mainstream audience, while also giving experienced users a faster and simpler way to get their currency.”

bitFlyer Europe launched in January 2018 as a fully owned subsidiaries of bitFlyer, Inc., a major player in Japanese cryptocurrency.

Cointelegraph contacted bitFlyer regarding the launch of Instant Buy but had yet to receive a response as of press time. This article will be updated if new comments come in.

BitFlyer added 5 altcoins to its trading platforms in Europe and the U.S.

In September, bitFlyer announced that it was adding five new altcoins to its European trading platform: Bitcoin Cash (BCH), Ethereum Classic (ETC), Litecoin (LTC), Lisk (LSK) and Monacoin (MONA). All of these altcoins were available immediately to its European customers, while bitFlyer U.S. customers had immediate access to only three of these coins: BCH, ETC, and LTC.

A month prior to that, bitFlyer and technology services company Tpoint Japan joined forces to allow local customers to exchange loyalty program points for Bitcoin (BTC) and earn rewards for paying in crypto.

In July, the Japanese commercial giant Sumitomo Corporation partnered with bitFlyer Blockchain to launch a blockchain real estate business. Yuzo Kano, managing director of bitFlyer Blockchain, said at the time that the aim of the project was to enable rental parties to complete the entire process from smartphones.