For months, the likes of Sen. Ted Cruz (R-Tex.) and Sen. Marco Rubio (R-Fla.) struggled to compete against Trump without alienating his supporters. A fawning Cruz even cultivated an early alliance with Trump. They needed to expose Trump for what he is, but by the time they tried, they ran up against simple psychology: Voters who have been taken by a con man do not want to admit that they have been tricked.

Clinton, however, can write off Trump’s core supporters. So far, less than 5 percent of eligible voters have voted for him. National polls indicate that a large majority of the country views him negatively. Outside the GOP primary, most voters, then, do not have an emotional investment in supporting Trump and would therefore be open to arguments that he is wholly unsuitable to be president.

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