"When I was a teenager, a senator by the name of Joseph Lieberman tried to regulate the content of violent video games," Quinlan told GamesIndustry.biz. "His attempts to conflate video game violence with real world violence did lasting damage to the image of video games and certain publishers.



"I want to make it clear that we are only regulating a mechanism, not the content of the game itself. I would hope that any further legislation dealing with video games would similarly only look at particular mechanisms and not content itself.



"We live in an age where behavioral psychologists have discovered certain triggers and strategies that are extremely efficient at separating people from their money at a frightening pace. If even mature and intelligent adults are falling victim to these mechanisms, how are kids expected to respond?"