When it comes to marketing ideas for automotive businesses, the usual run-of-the-mil advice about televised advertisements and online promotions usually falls short of expectations. Enterprises such as automotive parts distributors, dealerships, manufacturing companies and the like, need to think of more specific means of reaching potential customers and capturing the market.

The issue here is that most people generally don’t think of the services of automotive suppliers and parts distributors until they suddenly need them. And therefore, a business owner in this niche needs to work hard to ensure that their brand is the first name that a customer chooses when he/she does think of such a service.

If you have an automotive manufacturing company in UAE, here are a few business promotion ideas that will make your life easier and your marketing efforts smarter:

Marketing Ideas Tailored For The Automotive World:

Create A Strong Web Presence:

This may seem a little obvious but you will be surprised to know of just how many automotive suppliers in the UAE still don’t have a web presence. Consumer behavior is changing – studies are revealing that close to 90% of those looking to buy, fix or customize their car start their journey online. So if you don’t have a web presence, it is highly unlikely that you will not be found by potential customers.

Network, Network, Network:

For businesses such as automotive parts distributors, making inroads into new markets can be difficult, especially when you do not have a strong enough local presence to garner attention. Focus on getting into the good books of local auto companies and dealerships. Create package deals that will make you the preferred supplier for car repair workshops and automotive manufacturing companies in UAE. This will help you build a strong presence in the market and gain the much needed vote-of-confidence from local vendors to establish yourself as a trusted brand.

Incentivize Referrals:

Another great way of garnering market attention is through referral incentives. Give your customers a solid reason to recommend you as a trusted auto partner. Even if you offer the best service in town, there are times when all the good work you are doing will not get the attention it actually deserves. Discounts, freebies, loyalty points – your incentive program can use any format to reward customers and get them to endorse your business and its service.

Contact Auto Insurers:

Another important means of getting your business right where customers where they need you are networking with auto insurers. Customers seeking repairs after accidents nearly always stick to automotive suppliers and OEM distributors approved by their insurance company. Although the process to become a preferred automotive parts supplier for insurers may be tedious, it will reward you big time in terms of steady business flow and increased market presence.

Whether you are an automotive manufacturing company in UAE or are in the business of supplying spare parts and repair services, the above listed tips will definitely help you capture attention and expand your market presence. Be sure to make them a part of your business promotion strategy.