I'm not sure how to feel about this. As a(n expatriated) Floridian, I can totally understand the justification. Mosquitoes suck. Period.

But I've a few more questions... namely about the permethrin and the bonding process.

That's some pretty serious chemical there, and it doesn't really smell pleasant.

According to the wikipedia link in the article, " It is not known to rapidly harm most mammals or birds, but is dangerously toxic to cats and fish.". Wasn't that guy standing in a river or lake, in part of this vid? Is it safe to leave on the couch, when my cat might come around? I don't have a cat, I was just sayin'. And I'm not anywhere near an eco-freak, but what effect would this have on fishes if someone wore it and (not knowing of the chemical and it's toxicity to fish) went swimming, was pushed or fell into a river. Furthermore (again, from Wiki) the EPA classifies this as a 'likely human carcinogen'. It's not a pleasant chemical, being a neurotoxin and all.

I'm not trying to $hit on the guy's idea. I think it's brilliant. But I would certainly want to know more about a product which contains permethrin, especially when it comes to my safety and the safety of my kid(s)...(honestly, I don't have a cat and don't give much of a shit about fish either but maybe somewhere there are eco-freaks who do).