True to his word, new Sprint CEO Marcelo Claure on Monday unveiled some aggressive new pricing for Sprint family plans and the best part is that the word “Framily” was nowhere to be found in the official announcement. The new Sprint Family Share Pack plans — note the lack of the letter “r” in “family” — will effectively double the amount of data subscribers get for their money. So for example, the $160 per month plan that would give you 10GB of data across four lines now gives you 20GB of data. Verizon and AT&T, for comparison’s sake, still offer 10GB of data for $160 per month.

“Sprint is offering the best value to data-hungry consumers,” explained Marcelo Claure, Sprint CEO. “We are doubling the high-speed wireless data because today’s customers rely so much on their smartphones and tablets. We make it simple and easy for wireless consumers to get the data they need at affordable prices to make their lives easier, more productive and enjoyable.”

Whether this new pricing is “very disruptive” as Claure claimed it would be last week is certainly up in the air, of course. However, we think it’s good that the company has for now abandoned its previous strategy of showing us a talking hamster on TV and expecting us to give them money.

Read more about Sprint’s Family Share Pack by clicking the source link below.