New Zealand is continually omitted from maps of the world. Seriously, there's an entire Reddit thread highlighting examples of the country being completely wiped from global existence.

Also known as Aotearoa or "the land of the long white cloud," New Zealand is missing from maps in Getty stock images, German museums, Ikea wall stickers, tattoos, iPhone cases — even the Smithsonian Air and Space Museum's globe left it out.

And New Zealand's just about done with it.

The country's tourism board has launched a fun new ad campaign dubbed #getNZonthemap, with a commercial starring Kiwi Flight of the Conchords star Rhys Darby and Prime Minister Jacinda Ardern. They're keen to get to the bottom of this blatant map omission, and they're looking squarely at ... Australia.