In-Store Projected Augmented Reality

With consumers becoming more used to interactive environments, gamified, augmented reality and AI retail services have really taken off in the UK. Linking devices to interactive projection mapping is just one retail projection idea that can be used to create a buzz – and that’s exactly what we did in our work for the Samsung S8 DeX launch. Working together with Cheil, we created an interactive projection mapping installation at Samsung’s flagship store in VivoCity, Singapore, that seamlessly enhanced the Samsung Galaxy S8’s user experience. To compliment the 5K resolution animated projection mapping, we developed a custom Android app that communicated directly to the projection media server. Through this app, the retail installation was transformed into an immersive, 270-degree space which reflected whatever application the user was using whenever they docked into the DeX environment. See more of our collaboration with Cheil and Samsung: Samsung In-store Projection Mapping