This isn't the first time Loon has provided connectivity following a disaster. It delivered internet to 100,000 people in Puerto Rico after Hurricane Maria struck in 2017. But in that case, it took Loon four weeks to get the balloons online. The difference in Peru is that Loon was already negotiating a commercial contract with international carrier Telefónica. In the past month, it began installing infrastructure and testing the balloons in the country, so it had some of the pieces in place.

That's proof, the company says, that it's better suited for "preparedness" than response. It takes a lot of planning to make balloon-powered internet work, so countries with established Loon service will, theoretically, benefit from faster assistance in the event of disasters. "With Loon already active in a country, as is the case in Peru, our ability to respond to a natural disaster can be measured in hours or days rather than weeks," the company wrote in a blog post. It's likely Loon hopes that will be an added incentive for countries to sign up for its balloon-supported service.