'Tunnels and Mountains' Entry for the 2012 Kites Trust Film Competition



The competition brief called for video entries that convey the message 'Be there, stay involved' in relation to those suffering from a mental illness. Entrants were free to choose their medium of film with the only requirement being that the video length was between 30 seconds and 2 minutes, not including credits.



I feel that many video PSAs dealing with the topic of mental illness often rely on tired cliches, or patronising voice-overs which leads to the public losing interest in what is a very important message. This animation aims to communicate the importance of being there for friends who are suffering from depression, while delivering this message in a fresh and positive way, through use of colourful imagery and playful music.

