The eighties had shoulder pads, the nineties had double denim, the 00s had dodgy neon - but this decade’s number one trend has got to be a li'l touch of lip enhancement with fillers, lip kits or liner.

On average, the pout size of celebrities has multiplied by ten zillion per cent (more or less) over the past few years, with Instagram and The Kylie Jenner Effect pretty much single handedly responsible for everyone wanting a more juicy look.

But can you even remember what your fave celebs looked like before they discovered that lip kits were a thing? Was there a life when the Geordie Shore girls didn't have enormous trout pouts?

Here’s 20 famous faces who look pretty much unrecognisable before and after they gave their lips a bit of a helping hand. MWAH.

Charlotte Crosby

Chloe Ferry

Holly Hagan

Sophie Kasaei

Marnie Simpson

Kylie Jenner

Kendall Jenner

Khloe Kardashian

Michelle Keegan

Ferne McCann

Stephanie Pratt

Megan McKenna

Stephanie Davis

Little Mix

Ellie Goulding

Jemma Lucy

Lauren Goodger

NikkieTutorials

Jeffree Star

Kris Jenner (luckily, she got this slight disaster sorted out)

Words by Lucy Wood

Now for something slightly less glamourous, as we have a chat with Sophie Kasaei all about Charlotte Crosby's 'poo lasagne'.