Flossing is like Mitt Romney– it has an image problem it can’t seem to shake.

I was at the dentist the other day and we end up talking about it. I had to force him to choose. It was hard, but Â he finally admitted it. In fact, the whole dental office agreed.

Flossing is more important, but nobody wants to tell you.

They don’t want to tell you because they think you’ll stop brushing, so no one has the courage to tell you flossing is better and results in less cavities.

So I figured, ok, now that I’ve gotten them to admit this, I wonder if this will change my behaviour.

Turns out it does.Â Once I knew flossing is more important than brushing, I started flossing immediately.Â Now I’m flossing all over the place. Twice, sometimes three times a day! And I didn’t stop brushing either.

The fact is, what’s wrong with most problems is their presentation.Â Not the idea itself, but the way it is

It isn’t clear enough. Being on the inside clouds our judgment. The project, and the public, suffer as a result.

I dare you to ask your dentist which is more important. I’d be fascinated to see whether it changes your habits.

So I made something I’d like you to share. Spread it. Maybe make it your iPhone background. Let’s see if it changes the way you think.