San Francisco – March 24, 2020 – Today, we are pleased to announce the launch of the new Brave Swag Store, the official source for Brave and Basic Attention Token-branded merchandise. The Brave Swag Store, which carries a variety of branded products such as shirts, hoodies, hats, socks, joggers, jackets, children’s apparel, stickers, and accessories, is powered by Origin Protocol and uses its new, decentralized e-commerce platform, Dshop. You can visit the Brave Swag Store now, here.

Brave’s partnership with Origin on the new Swag Store represents a move away from old-world e-commerce solutions that track users and clash with Brave’s core privacy values, and a step forward in Brave’s progressive decentralization goals. With Origin, the new Brave Swag Store is hosted entirely on IPFS, a peer-to-peer distributed file system, and includes zero tracking cookies or scripts.

The new Brave Swag Store also features an integration with Printful, which brings worldwide drop-shipping to the millions of Brave fans around the globe. At launch, users can pay for items using their credit card. And in the future, we will also work to support payments in Ether or Ethereum-based tokens.

Many of the classic products that fans of Brave and Basic Attention Token have grown to love are back, alongside a brand new series of merchandise. Some of the items in the new, expanded product line are pictured below, and also include new stickers due to popular demand: