Matthew McConaughey was looking to do some pro bono acting, so he decided to help Jimmy Kimmel save a video store in Austin, Texas, with its marketing. After all, no one needs more advertising help in 2015 than a store that still rents VHS.

Luckily for Vulcan Video, McConaughey pulled out some of his finest acting since Failure to Launch. The commercials are guaranteed to make you forsake your Netflix account.

Plus, they have free parking — so stop streamin', and start dreamin'.

Editor's note: The previous headline for this story suggested that Vulcan Video was a failing company. Despite the state of video stores, there is no evidence that proves this local business is in danger.