

Kudos to the Oakland County Republican Party (OCRP) for throwing the largest Lincoln Day Dinner in the country! Hundreds of volunteers dedicated countless hours to plan and execute the most successful dinner ever. Identity is proud to have played a role in this success. In February 2013, the Oakland County Lincoln Club President presented Identity with a challenge: to assist in making the Oakland County Lincoln Day Dinner, the OCRP’s major annual fundraiser, the largest and most successful dinner in the country. Identity’s fully integrated team of discipline specialists leveraged our expertise in media relations, branding, creative and social media to drive a strategic communications program that supported this goal, and even impressed keynote speaker Donald Trump. The entire Identity team banded together to deliver great work and outstanding results to help the OCRP draw a record-breaking 2,300 attendees. Our goal was to build buzz for the dinner and to help “wow” guests from the second they walked into the venue to well after they went home at the end of the night. We delivered: Pre- and post-event coverage from every major local Detroit media outlet, as well as a who’s who list of national media including the Washington Times, CNN and U.S. News.

A social media advertising campaign reaching 66,000+ people.

A consistent and distinctive brand design.

A 72-page full color program book that became a true keepsake.

Event collateral, from nametags and table cards to flyers and event signage. The outstanding results Identity delivered for the Lincoln Day Dinner demonstrate the impact a fully integrated marketing program can achieve. More than 2,300 people turned out to see Donald Trump, Gov. Rick Snyder, County Executive L. Brooks Patterson, Attorney General Bill Schuette, and many more special guests and speakers.

Donald Trump addressed the media for 15 minutes before delivering his hour-long keynote speech to the record-breaking crowd.