You don’t need to be getting married to have nice things.

New companies selling luxury cookware, bedding and home goods at more affordable prices are targeting millennials who might otherwise put off buying them until their wedding registries.

Sierra Tishgart, a former food editor at New York Magazine, wanted to make cooking at home a higher priority, but realized she needed quality pots and pans when hers were wearing out.

“It started as a personal problem. I couldn’t afford to spend what are registry prices on some of the higher luxury items,” Tishgart, 28, told Moneyish.

So she cooked up a business plan, teaming up with childhood friend Maddy Moelis to launch Great Jones, a new line of durable and aesthetically pleasing pots, pans and cast-iron Dutch ovens that come in colors like broccoli and limited-edition Macaron (a foodie version of millennial pink). Al la carte pieces range from $45 to $145 and up to $395 for a whole set of five stainless steel items and an enameled cast iron oval-shaped Dutch oven called “The Dutchess,” -- hundreds less than legacy brands like Le Creuset and All-Clad charge. Tishgart even had top chefs test out her products to ensure they were high caliber, and landed investments from culinary greats like David Chang.

“When we started talking to people, we found that so many are putting off [buying quality cookware] because they’re waiting for someone else to purchase it for them if and when they get married, which is happening much later in life,” Tishgart said, of surveying consumers when she started the business. “It’s an anti-feminist way of deciding to make this purchase.”

Indeed, millennial couples -- the demographic between age 22 to 37 -- are in no hurry to tie the knot, let alone sign up for a registry. The median age of first marriage reached its highest point on record at 27.4 for women and 29.5 for men in 2017, according to the U.S. Census Bureau. To compare, the median age was early 20s for both men and women in 1960s.

So it’s no surprise that brands are tailoring well-made products to a more single-friendly budget. Like Great Jones, direct-to-consumer kitchenware company Made In launched earlier this year by two millennials with a fleet of stainless steel kitchen tools, chef’s knives and kits. Their main consumers admit they’re trying to “adult.”

“We have a post-checkout survey that asks why you purchased this, and a lot of people are saying ‘I just moved in with my boyfriend or girlfriend;’ ‘I needed to throw away my Ikea;’ or ‘I’m finally beginning to adult and to nest,” Made In cofounder Chip Malt said of the rise in pre-registry purchasing.

In the homeware department, online bedding company Brooklinen gained a cult-like following -- including many singles out of college -- since it was launched in 2014 by husband-and-wife co-founders Rich and Vicki Fulop’s, who had an obsession with finding hotel quality sheets that weren’t $800. The Fulop’s created their own collections made from 100% long-staple cotton with fabric options like linen, twill, luxe sateen and percale. You can browse through four different sheet collections ranging from $100 to $250, in addition to bedding, blankets, towels and accessories. Their clientele is a “millennial customer who is now making more money and coming into their own on this front,” Fulop said.”

Now that many millennials are buying nice home goods well before they get married, when and if they do get hitched, their registries look different than they might have in the past: More couples are shunning traditional home staples for electronics like smart home devices, robotic cleaners and wireless speakers, according to the latest registry survey from wedding website The Knot. And there’s been a 50% rise in cash registries since 2017, the study found, with the most popular requests being honeymoon costs (49%), a home down payment (27%), wedding expenses (25%) and pricey appliances (15%), the Knot found.