Automation has revolutionized the healthcare industry by making the medical devices and procedures fast and reliable. These automated devices streamline the workflow by reducing human involvement in medical procedures. Imaging plays a crucial role in the growing domain of image-guided surgery (IGS) and endoluminal interventions. Advances in imaging technologies and graphic data management capabilities are expected to expand the scope of clinical applications of IGS/interventional techniques and expedite their acceptance by cost-conscious healthcare providers. On the same lines of automation today, intraoperative imaging provides real-time imaging modalities, such as intraoperative CT, MRI, and Ultrasound imaging techniques. These are used during surgical procedures, to provide real-time images of the surgery, helping in better clinical decision making during the surgeries.

The North America Intraoperative Imaging market has been segmented into Intraoperative CT, Intraoperative MRI, and Intraoperative Ultrasound markets. The North American Imaging market is estimated to reach $1092 million by 2019, registering a CAGR of 1.8 %. Intraoperative CT market held the largest market share of 70.1% in 2014. This market is further segmented into Mobile Intraoperative CT, Fully Intraoperative CT and O-arms, and other CT products.

The growth of the North American market is likely to be driven by the increasing government investments, research activities, and growing number of collaborations between various players in the market.

A number of factors, such as the increasing need for reproducibility and accuracy in medical processes and the rising labor costs, are propelling the growth of intraoperative imaging modalities market in North America. Moreover, various government bodies have extended their help in the form of investments and funds, which has promoted various research-related activities in this market. This market is witnessing various technological advancements, due to which new and advanced products are being launched in the market. For instance, in August 2013, Royal Philips launched the EPIQ ultrasound system, which is a first-of-its-kind ultrasound system that utilizes nSIGHT to create ultrasound images. Citing the potential and demand of automation in the medical field, various venture capitalist firms are also investing in this market. This is helping companies to launch new and innovative products in the market. However, factors such as the stringent regulations and implementation of a 2.3% excise tax by the U.S. government on medical device manufacturers may hinder the growth of this market.

The key players in the North American market are BrainLAB AG (Germany), IMRIS Inc. (U.S.), Imaging3 Inc., (U.S.), Medtronic Inc. (U.S.), Neurologica Corporation (U.S.), Siemens Healthcare (U.S.), and others.