While the Free the Nipple campaign has brought the nudity double standard to the fore in 2015, one woman is taking her own campaign straight to the source.

Minneapolis, Minnesota, resident and Twitter user Lindsey, known by the handle @CardsAgstHrsmt, has already made a name for herself in advocating for women's rights with her Cards Against Harassment project, where she outlines why catcalling is inappropriate and even secretly filmed herself confronting men who harassed her in the streets.

But for her latest mission the young woman has taken on the web, hunting down men who 'slut shame' women and expose their hypocrisy by sharing their own 'half naked' selfies alongside their words.

Hypocrisy: Lindsey of Minneapolis, Minnesota, has taken to shaming men on Twitter who body shame women online for 'half naked' selfies, by posting their own shirtless pictures next to their shaming tweets

Across the board: Lindsey has previously solidified herself as a women's rights advocate for her Cards Against Harassment project

Lindsey came up with the idea after investigating men that made public comments against women dressing a certain way, saying things like 'posting half naked pictures will never make me think you're wife material'.

What she discovered was that many of the men making these comments had multiple images of themselves wearing little clothing or even posing in sexually suggestive ways on their own pages.

After this discovery, Lindsey began getting creative, splicing these 'half naked' photos with their own body shaming words and posting them online under the banner of #ShirtlessShamers2016.

'I generally use Twitter to discuss sexual harassment and sexual violence, and often run up against misogynists trying to redirect the conversation to one about women's bodies and clothing,' Lindsey told Huffington Post.

From the start: Lindsey came up with the idea after researching men who made public comments such as 'posting half naked pictures will never make me think you're wife material'

Eureka! She subsequently discovered that many of the men who made such statements had feeds full of their own topless selfies

From both sides: Lindsey began splicing the men's tweets together with their own topless pictures in order to expose the double standard they were using

'The prevailing misogynist "wisdom" is that if women "dress appropriately" they get respect and if they dress "inappropriately" they "invite" whatever disdain, disrespect, or violence they get.'

Lindsey added how she was struck by how many of the men also had Twitter feeds full of sexually graphic gifs and content, suggesting that clearly they enjoy seeing nudity, but rather have a problem 'with women and girls celebrating their bodies or sexuality on their own terms'.

'Perusing pics to prep upcoming #shirtlessshamers2016 means scrolling past a LOT, & I mean, A LOT of porn & pics of weed. I do this for you, [sic]' she told her Twitter followers.

Many of the men Lindsey has singled out have feeds rife with topless gym and bathroom selfies, or even ones taken from bed, suggestively biting a finger or even with one hand in their pants.

Playing it up: Lindsey accompanies each of her creations with a sarcastic response to the man's tweet

Turning around: Some of the men's pics are even sexually suggestive, despite their professed disdain for women who show off their bodies online

Inexplicable: Lindsey also noticed plenty of the men she singled out had feeds littered with sexually graphic GIFs and images

Strange logic: She took this to mean that they in fact enjoyed nudity and sexuality online, but rather had a problem 'with women and girls celebrating their bodies or sexuality on their own terms'

The most popular criticism coming from the male users seems to be the idea that a woman not dressed 'appropriately' is automatically 'not wife material'.

'I mean is anybody gonna break the news to these guys that wives, in fact, get naked or nah?' shot back Lindsey at one of the offending users.

For each photo and tweet pairing she posts, Lindsey accompanies it with her own sarcastic quip about the glaring double standard.

The campaign took off so quickly that Lindsey at one point even lamented: 'How is this so easy?'

Taking off: Shortly after coming up with the idea, Lindsey found that their were just too many to choose from, lamenting 'how is this so easy?'

Cutting back: She eventually decided to only post one of the images per day, and plans to do it until she has reached 365

New definitions: Saying that women were not 'wife material' because they didn't dress 'appropriately' was one of the chief complaints of the men Lindsey singled out

All together: Lindsey has also previously gathered tweets from men 'eagerly planning how they will control their daughters'

She swiftly made it into the thirties in numbers, eventually deciding to only post one per day until she has reached 365, though she added that she hopes she won't get that far.

Aside from the spliced together Shirtless Shamers, Lindsey also shares conversations she has with men who contacted her angrily about either being shared on her feed or for promoting her 'feminist agenda'.

She has also previously collected various tweets by men who have written proclamations all along the lines of 'I will never let my daughter dress like a w***e'.