LOS ANGELES — Marvel Studios has generated more than $22 billion in global ticket sales since 2008. Its 23 movies during that period have turned minor comic-book characters like Iron Man and Rocket Raccoon into cultural touchstones. Even “Ant-Man” was a hit.

But for months Marvel played coy with fans, not to mention rival studios and Wall Street, about its future projects.

On Saturday night, the studio finally unveiled what is coming next: a slate of interconnected movies and streaming-service shows that emphasizes diversity on both sides of the camera. The lineup includes the first openly L.G.B.T.Q. superhero in a Marvel film, a superhero who is disabled, and a film anchored by an Asian superhero.

The films and TV shows will either push Marvel further into the stratosphere or at long last reveal the studio’s limitations. Until now, Kevin Feige, Marvel’s fanboy in chief, has focused almost entirely on movies. But the Walt Disney Company, which owns Marvel, is now counting on him to also make must-watch shows for its Disney Plus streaming service, which is scheduled to go live on Nov. 12.