Technology is taking the world by storm as more people are promoting their businesses to the online platform for its vast benefits. Studies show that 89.3% of businesses record a significant sales boost right after taking their businesses online. Gone are the days when people had to hop from one shop to another in search of products and services. Today, they can comfortably sit behind a desk, search for their desired items online, pay and have them delivered to their preferred destination. If you look closely, there are millions of willing buyers online today than there was ever before. In fact, it is estimated that there will be 224 million digital shoppers by 2019 in the United States only.

Regardless of the kind of merchandise one is dealing with, it is important for businesses to invest in SEO services if they want to be easily found by prospective clients. This is a vital move considering the vast benefits associated with having top rankings on Google.

Increased Visibility and Traffic to Your Websites

Did you know that you can have millions of people viewing and purchasing your products online? Yes, you can. As much as this sounds lucrative and promising, there is a catch. Your business needs to rank high on Google as well as other search engine platforms first. Although there are many pages on Google, studies show that most people click through the suggested links on the front page only. They aren’t willing to search through to page 5 leave alone page 83. SEO is guaranteed to bring on more traffic to your website as opposed to other alternatives. This is because once you attain top positions on Google search pages, traffic is continuous. This depends on the popularity of your keyword which your SEO Expert will work on.

More Qualified Customers

Studies also show that 71% of shoppers believe that they will get better deals online than they will in physical stores. People have learned to rely on Google whenever they’re looking to purchase or get suggestions on products and/or services. They trust that whatever it is that their looking for is already available online. Therefore, potential clients that search and find your suggested page have already made up their mind to purchase. They may not buy on the first visit as they are likely comparing prices from the few suggested sites but if your products and Marketing strategy is convincing enough, they will return for a purchase. The beauty of all of this is you do not have to search far and wide for customers, proper SEO will bring them right to your website.

Increased Revenue

Your business website just like any other form of business, demands vast and tactful marketing. SEO in this case helps get the word out on the kind of merchandise and services that you are offering. If done the correct way, the link to your business website will be visible to several and relevant platforms hence fetching you a wider audience of potential customers. This further translates to increased sales hence a higher revenue.

Increased ROI

A better Google ranking means a better return on investment. By use of specific key words, SEO is able to attract better qualified customers to your website. This leads to a higher conversion rate as compared to other advertisement platforms. When key words are used, Google searches get people who searched for the tag in your website. These people are specific in what they want, and could actually be looking for your product. For example when using the normal advertisement, when you attract 1000 visitors to your website from a paying ad, chances are, only 2% of those visitors will translate into sales. However, when using SEO, out of 1000 clicks, 4% of them can translate into sales leading to a better return on investment.

Cost Effectiveness

Getting your website adequate traffic to rank it high on Google takes a lot of tact and skill. Hiring an SEO Expert is a smart move as an experts gets to work hard towards getting your website up the visibility ladder. Once your website attains a top position, you no longer have to invest in significant Advertising budgets as the continuous flow of traffic will maintain your position. The alternative of increasing traffic via SEO is the pay per click (PPC) option. This is whereby the website owner pays for Google Ads which appear at the Ad section of a web search page and on social media platforms. This option is expensive as you will be charged every time someone clicks on your ad which may exceed your daily budget. An eye on both of these options shows that SEO is much better.

Brand Awareness

A physical business requires you to choose a location that is highly visible by your potential clients. In this case, efficient SEO marketing of your products online encourages brand awareness. The more you optimize your web content, the more popular your business and the said products are to your audience. If people see an ad, content or link often, it sticks and whenever they’ll be ready for a purchase, they already know which website to go to. The best thing about this is that the product and services are visible to people all over the world hence no limitation as to the expansion of your business.

Conclusion

SEO is a necessary investment for all businesses on the internet that are hopeful for success and growth. In fact, it is a guaranteed way for your website to be ranked high on the top search engines which results to high sales and brand awareness. Search engine optimization is a complex field that takes into consideration various bits of information for the purpose of adequately making your business website productive and visible to your target audience. Therefore hiring an expert for search engine optimization is a recommended move as they will analyze your website, determine appropriate SEO terms to use and the suitable platforms to market your business to. This is a strategic move that will send massive traffic to your website which further translates to sales. The more consistent your SEO input and traffic to your website, the higher your rank on search engines.

If your website is not on page 1 of Google for your business, products, or services, then you are losing money to your competitors that rank ahead of you. You might be asking why do I need an SEO Expert such as UrbanWright Media in Nakuru? Because the internet, along with a smartphone in everyone’s hand, has replaced the phonebook in many homes, and people will turn to local searches to find businesses in their area that can meet their needs.

We can help you get your website mobile optimized and found on Google so you dominate your competition. We’d like to provide you with a free consultation and website analysis, and then give you an honest assessment of the changes that we could make to improve your business. Contact us to get started today!