The Platform Overview While defining the requirements, we devised a solution that comprised of 4 key elements

Contextual Publishing A merchant in a retail environment is competing with other brands in that environment where reaching out to the customers on mobile becomes inevitable. So we created a platform where the merchants can easily reach customers on their mobile by publishing lists of merchants and their promotional deals based on customer's preference and proximity.

Community Loyalty & Promotions The concept of the platform gets more interesting when community loyalty module was included in the solution. In a retail environment, there is a group of merchants and then there are individual merchants, so it was important to create a platform that benefits the community as a whole. We implemented reward points based loyalty system where merchants can create deals and avail customers with points. Further, the customers can redeem those points from the same or other merchants in that retail environment. Deal Availment by Customer Sound Technology - Simply playing the beep sound near to the sound beacon connected to merchant's counter

QR Code Scanning - The customer can scan the QR code given by the merchant

Manual Transfer - Merchant entering customer id and transferring the points manually Redemption of Points by Customer QR Code Scanning - Show the generated QR Code to the merchant who will scan it through his merchant app

Sound Technology - Play beep sound near to the sound beacon connected on merchant's computer on the counter

Payment Code - Simply pass on the payment code to the merchant for manual transfer

A Robust Notification System Engaging customers is the prime benefit of this platform. Merchants can not only avail them with offers but also notify them based on their location in real time like far, near and immediately while in the retail establishment. For the implementation of this system, we introduced iBeacon technology to enhace the shopping experience. With this, when the customers are in the range of the Beacon, it transmits signal and pairs with customer's smartphone through Bluetooth Low Energy. Personalized Engagement through Beacons Configurable notifications: in-store, outside store, near product display

Notifications for pushing information like welcome note and promotions & deals

Information of active customers and tracking of customers visiting again

Notifications with Regulation Regulation on number of notifications DND hours (do not disturb) on notifications

Enabling merchants with scheduling feature to push notifications

A Reporting & Analytics Dashboard It is vital for the merchants to analyze and measure the effectiveness of the promotions that they avail in a specific period. Moreover, it is also important for them to know customer's purchase journey. To achieve this, we created reporting and analytics module by incorporating a dashboard providing information on daily, weekly and monthly basis. The merchants and platform owner can see the following reports and analytics on their dashboard New v/s Repeat Visitors

Dwell Time

Footfall Calendar

Footfall Count

Heat Map of the Store

Window Conversion Deals/Promotions Overview

Most Performing Deals

Key Indicators

Top 5 Stories of Customer Visit

Top 5 Stories of Customer Spent Time