After several months of rumors and speculation, Nvidia officially announced the GeForce GTX 1080 Ti today at the Game Developers Conference in San Francisco, CA. Senior Vice President of GPU Engineering John Alben revealed the architecture and expected performance of the company’s new flagship graphics card, claiming an aggregate improvement of 35 percent over the GTX 1080.

The performance numbers are based on the company’s internal tests using several grades of anti-aliasing on both 1440p and 4K resolutions in games such as Battlefield 1, Crysis 3, Rise of the Tomb Raider, Deus Ex: Mankind Divided, Doom, and The Witcher 3: Wild Hunt.

Non-Ti vs. Ti versions of GTX cards.

Nvidia is touting this new graphics card with claims it exhibits the biggest jump in performance for a Ti-branded card. The previous GTX 780 to GTX 780 Ti and GTX 980 to GTX 980 Ti saw an approximate improvement of 18 percent and 25 percent, respectively.

Nvidia says that temperatures will also see a significant improvement by staying five degrees celsius cooler under the same noise levels as its non-Ti counterpart. For reference, if both cards are operating at the same temperature, the 1080 Ti will be 2.5 decibels quieter.

The board itself will consist of 12 billion transistors, 3584 CUDA cores, 28 geometry units, 224 texture units, 28 streaming multiprocessors (SMs); 128 cores each, and will use a 352-bit GDDR5x memory interface. The GTX 1080 Ti is based on the current Pascal architecture and is equipped with 11 GB of VRAM and a stock core clock of 1583 MHz. Nvidia CEO Jen-Hsun Huang showed the card running overclocked slightly above 2000 MHz core clock speed during a stage demo, while staying around 66 degrees celsius on a stock cooler under load.

Nvidia CEO Jen-Hsun Huang reveals GTX 1080 Ti price.

The GTX 1080 Ti is set to launch on the week of March 6th for $699 USD. The standard GTX 1080 received a price cut and is now available for $499.

In addition to the GTX 1080 Ti announcement, Nvidia revealed new SKUs for the GTX 1080 and GTX 1060, both versions will feature out-of-the-box memory overclocks. The GTX 1080 will be overclocked with 11 GB/s GDDR5x, and the GTX 1060 will be overclocked with 9 GB/s GDDR5.

GameSpot will review the GTX 1080 Ti, so stay tuned for our own tests and benchmark results.