Summer style can be a minefield for men. British blokes are either too fast to whip out a pair of shorts so old they could have worn them for PE or misread the weather completely and spend all day a little hot and bothered.

So, let’s make ’19 the year we nail summer style. And the key to all of this? To feel confident AND comfortable; nobody needs to be wandering around feeling out of sorts.

Thankfully, Primark have teamed up with TV’s cheeky chappy Kem Cetinay to create a new collection for when the weather warms up.

From holiday packing to party pieces and how to accessorise, we have rounded up some amazing ways for you to overhaul your wardrobe – without blowing the bank!




Keep it light and bright

It’s that time of year when your social life kicks into overdrive; barbecues, Bank Holidays, parties, pub gardens, holidays – you name it, you’ll need an outfit for it.

But nobody should be feeling the heat when the weather warms up, so try to avoid heavy fabrics such as wool. It’s best to stick to lighter items in bright colours – as darker ones absorb the heat.

Best way to do this is with a colourful short-sleeved shirt. Primark Man x Kem’s range boasts an array of numbers perfect for any occasion – from a smart al fresco meal (try the yellow Oxford shirt, £9) or a pool party (opt for a Cuban collared summer shirt in pink, £9).

Be brave, be bold

It’s 2019 – no one needs to be stuck in the past, especially stylistically, so take chances and have fun with fashion.

One of the best way to do this if by shaking up your summer wardrobe; why not take a matching set on your holiday or go for a different style of short than the same old black you have for the last decade?

Primark Man x Kem includes several co-ords that are bound to turn heads, whether you wear them to the beach or the bar.

The best bit about these matching sets (£14 for shirt and shorts combo) is that they can be changed up and swapped around – giving you even more outfit options.

After all, summer is all about living it up!

Shorts worth stepping out in

As a man, getting your legs out is one of the best parts of the summer. And after six months stuck behind a wall of jeans and suits – your pins will be pleased to see the sun!

So, you might as well show them off properly. This season, shorter shorts are in vogue over longer styles like surfer or Bermudas – and the Primark Man x Kem collection have some serious winners in the fashion stakes.

Combine the sporty, Seventies-esque striped shorts (in navy and white, both £9) with a plain tee or a patterned shirt to look instantly party ready. For your holiday essentials, make sure you pack the seersucker red striped swimming shorts (£5) to make a splash on the beach or by the pool.



Accessorise wisely

As you have fewer options with your ensembles (mainly because you’re wearing fewer clothes!), it’s great to add a touch of flair to your fashions with some trusty accessories.

Firstly, every man needs a great pair of glasses; the Primark Man x Kem range has two styles to choose from, including an uber-cool circular, blue-hued pair (£4) or, for the more classic among us, the Marshall mirror glasses (£9).

Not forgetting footwear, choose something simple and stylish. A classic pair of plain white trainers works wonders with most outfits or try out a pair of sliders (£6) – but NO socks please, we’re British.

The big no-no’s

Now we’ve told you how to overhaul your wardrobe for the better weather, we have a word of warning: these are the Big Don’ts when it comes to summer style for men.

Going shirtless: Unless you’re in your garden or at the beach, keep it on.

Sunglasses indoors: It’s a no from us.

Cargo shorts: No man needs 3/4 lengths in his life.

Leather jackets: Niagara Falls beckons.

Sandals and socks: No explanation needed.

Unkempt feet: Always have a pamper session before exposing them to the public.

Kem's summer essentials with Primark TV cheeky chappy, style icon and TV legend – Kem Certinay has certainly made his mark in his two years in the spotlight. So it’s no wonder Primark decided to choose him as their first ever male ambassador. Working together on a 16-piece, exclusive collection, Primark Man x Kem offers shoppers the chance to dress in the casually cool, fun fashion the man himself does. Kem says: ‘I’m so excited to have the chance to work with Primark, I have been going into the stores with my family since I was a young boy. To join this family orientated brand is a dream come true.’ The brand new range is in stores HERE so check it out here or head to your local Primark store.

Advertisement Advertisement