Markets, community, and network effects

An aspect that can’t be overstated is the importance of community and network effects in the crypto-space. Bitcoin would never have achieved the degree of success it has without countless individuals promoting its utility and value. Impassioned followers led to greater awareness, greater adoption, and greater demand.

The Tokes community has always been small, yet enthusiastic. A majority of our followers have been around since inception in 2016. However, given the community size, many of our achievements have gone largely unnoticed. Trading volume was scant, and liquidity thin. While Bittrex was an asset because it created a marketplace, the complete lack of activity demonstrated how artificial that marketplace was for Tokes. It exemplifies the importance of a bigger community to generate visibility and trader interest.

Marketing was a lower priority for us while we concentrated on building. With much of the heavy lifting complete on development, it will become a larger focus in the coming months and years. We have never catered to market manipulation and hype, and we never will. But we are prepared to dedicate more resources to promoting all developed services, and undertaking greater business development (adoption) efforts. Event sponsorships like High Tech in Los Angeles (discussed in this newsletter), highlight the transition to more significant marketing efforts.

Expect to see a lot more coming from us soon.