In the post-Jacked Up era, ESPN and other sports media outlets are, at least ostensibly, committed to promoting player safety in football and resisting the urge to glorify the game’s violence.

The tweet quickly sparked some backlash, including from former SportsCenter anchor and current MLB Network and NHL Network host Robert Flores.

Please tell me more about "player safety" and "concussion protocol" https://t.co/Uzgaj0XnwW — Robert Flores (@RoFlo) October 9, 2016

After Flores’ call-out, SportsCenter deleted its tweet promoting the video, and ESPN took down the clip. For some reason, the page still exists as of this writing, with this thumbnail photo:

But when you click the “play” button, here’s what comes up:

Here’s a screenshot of the since-deleted tweet:

Looks like @SportsCenter deleted the tweet. Pretty messed up to joke about athletes (especially non-pro athletes) getting hurt like this. pic.twitter.com/hp8Fn2mCI7 — Brad Davis (@Bgamer90) October 9, 2016

It’s tough to figure out what ESPN was thinking here. Given the national focus on football-player safety, specifically with regards to head injuries, it’s somewhat shocking that editors, producers and social media staff at ESPN all signed off on a video that more or less jokes about college athletes suffering potentially traumatic injuries.

UPDATE: Asked about the video’s removal, an ESPN spokesman told Awful Announcing in an email, “The simple truth is we thought better of it once it was posted.”