IHOP created quite a stir last week when it told Twitter users that it would be changing the last letter of its acronym from a "P" to a "b," teasing major changes for the brand. However, the company won't be IHOb for long. On Monday, the company announced that the name change was just a promotion for its new line of burgers. In an effort to rebrand its restaurants and lure in diners after the breakfast rush, IHOP is adding seven new burgers to its menu. "Everyone knows that IHOP makes world-famous pancakes so we felt like the best way to convince them that we are as serious about our new line of Ultimate Steakburgers as we are about our pancakes, was to change our name to IHOb," Brad Haley, chief marketing officer of IHOP Restaurants, said in a statement.

International House of Pancakes changes it's logo from IHOP to IHOB. Source: IHOP

The company changed its Twitter handle as well as the signage at its flagship location in Hollywood. However, in its most recent press release, IHOP noted that "IHOb" is a slogan of IHOP and the name change is just "for the time being." While restaurants like IHOP are able to get customers through the door in the wee morning hours, keeping them coming after 11 a.m. has been a struggle. Lunch represents 33 percent of total food service industry traffic, according to The NPD Group. However, lunch sales have been in a decline over the last few years, with more workers staying at the office and nibbling their midday meals at their desks.

IHOP Cheeseburger Source: IHOP