Americans in England during the Blitz were awed by the solidarity and mutual affection brought on by food rationing. The rationing back home in America was much less austere, and our country was less unified about the overall effort, as a result.

Uncertainty helps galvanize action. And in the face of the uncertainty in the new administration of President Donald Trump, we are seeing some rather unprecedented behavior.

Consumers are famously targeting corporations that consort with President Trump and his businesses. Movements like grabyourwallet.org are publishing lists of suggested brand embargoes. And, of course, there are ongoing crusades to undermine Uber and breitbart.com.

More surprisingly, though, corporations are taking open and gleeful political stands. Yes, big honking corporations like Apple, Google, Starbucks, Lyft, Netflix, and Facebook are coming out politically – largely against the administration’s executive order suspending immigration from seven Muslim-majority countries.

In a sense, the executive order has reversed the corporate instinct to downplay political leanings. Companies that hid behind the Citizens United ruling to make anonymous political donations are suddenly out in the open.

So is there also a coming out of corporations who stand behind Mr. Trump’s executive order?

Uh, not yet. Not unless you count silence as support.

“ The uncertainty that now pervades both blue states and red will attract us to the warm unity of the basic products we all share. We all buy laundry soap. We brush our teeth. We drive and go online. We shave and change diapers. ”

Will these bold positions work in a marketing sense? The jury is out. If the president somehow rights the ship and a majority of us fall in behind him, these pronouncements could look a little rash. Then again, if the opposition keeps gaining ground – and the numbers of internationalist millennials seem to indicate it will – these companies may seem quite prescient.

Either way, however, I have a curious faith in the self-interested Darwinian process of marketing to bring this to a leveling spot.

The predictions that Trump’s victory might mean we all would return to a “Morning in America” kind of advertising haven’t proven out. We’re not openly celebrating the traditional family unit, watching scenes of businesses opening, or unnecessarily extolling industry at work, male/female marriages, parades, and flags being raised. Our advertising still shows mixed racial couples, non-traditional families, and emotional tributes to immigration. At least for now.

But you can feel something changing. Where it will come to rest will, I can assure you, be pleasing to all. Because that’s how marketing works.

Great marketing is a reliable reflection of our hopes and an uncanny predictor of our dreams. In an age of highly granular research and sticky media forms, marketers will undoubtedly ascertain where the majority of us are going, and then lead us there at what they hope is a happy gallop.

Marketing will gather us in a way nothing else can.

The uncertainty that now pervades both blue states and red will attract us to the warm unity of the basic products we all share. We all buy laundry soap. We brush our teeth. We drive and go online. We shave and change diapers. We eat oatmeal and blow our noses.

Advertisers will naturally gravitate toward a unanimity that lies there. They will celebrate it actively. There is comfort in being part of the crowd and advertisers, I predict, will reinforce that comfort.

Can a diaper bring a country together? Well, the next time you’re at a two-year-old’s birthday party and you’re all out, see whether you care about the politics of the good soul who provides you with one.

I’m optimistic.

Jeff Goodby is co-chairman of ad agency Goodby Silverstein & Partners.