Jaw-Dropping Lingerie Campaign Reveals More Skin Than You've Ever Seen Before

By Joanna Robinson | Miscellaneous | January 27, 2014 |

Elly Mayday was, I suppose, not a “typical” lingerie model to begin with. Forever Yours Lingerie, the company who hired her, to be the center of her ad campaign do so because “she was a size 14 and had a nice bust and a small waist and big, full hips and behind. We wanted to represent that look.” Here are them curves in action.

However, the 25 year-old model had a rare form of Ovarian cancer and had to undergo treatment. Alas the means she is no long-Wait what? She’s still the center of the Forever Yours Lingerie campaign? You’re damn right she is. If you go to their website, this is the first image you’ll see:

Better yet is this ad which directly addresses Mayday’s fight against cancer.

Mayday expressed her gratitude for the company’s support which has included a portion of the proceeds from every pair of underwear sold. She said:

It’s a wonderful thing to have such caring people to work with. They have supported me through thick and thin — literally— sickness and health and are still with me today. As you can see this photo represents more than just a sports bra. It represent the acceptance we all need to have for one another as well as ourselves… Over 7,000 dollars was given to me to help me pay for unexpected costs, like my needles this week that cost $1000 not covered by provincial health care. I bought a new juicer and have been able to afford to eat organically as well. just to list a few things… $2 from every pair of underwear sold as well as in-store and online donations. What an incredible gift. I am so blessed♥ I can never thank you enough for the support.pun intended

I hate to throw the phrase “real woman” around, but good god damn.

(via EA)

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