Story highlights West Indian cricketer Chris Gayle fined $10,000 in sexism row

Live on air, he told female reporter, "Don't blush, baby"

(CNN) It's the type of comment you might expect to hear in a 1970s nightclub -- not on the sidelines of a professional sports match.

And it's a comment that has cost cricket star Chris Gayle dearly, after his club fined him $AUD10,000 ($7,100) for his remarks to Australian Network Ten reporter Mel McLaughlin live on national television.

After she congratulated the West Indian on smashing a 15-ball 41 for the Melbourne Renegades in a Monday Big Bash League match against the Hobart Hurricanes, Gayle complimented McLaughlin's eyes, propositioned her for a post-match drink and laughingly told her: "Don't blush, baby."

'Inappropriate and disrespectful'

The comments sparked outrage and a hefty fine from Gayle's team, which will be donated to the McGrath Foundation, a breast cancer charity supported by Sydney Cricket Ground.

Read More