We can't make this up, folks. Ruckusfilm is resurrecting Jim Varney's Ernest P. Worrell character in a franchise reboot titled Son of Ernest . Clarke Gallivan and Coke Sams will co-produce with John Cherry, the character's original creator.

Varney's Ernest, who was always seen wearing a khaki ball cap and denim vest, first appeared in a series of television commercials in the 1980s, and was widely known for his trademark catchphrase, "Know what I mean?"Varney went on to star in nine feature films between 1987 and 1998, most of which were directed by Cherry. At some point in the films, like the commercials, Ernest would speak to an unseen character named Vern, his seemingly reluctant neighbor. Varney passed away in 2000.

Dan Ewen will pen the screenplay for the upcoming reboot, as well as produce. "Ernest was this plucky little engine that could -- against all odds," Ewen told Variety of the project. "Ernest struck a nerve, one we're going to revisit. We plan to honor the originals and Jim Varney while birthing a new chapter that lies somewhere between not sucking and Earth-shatteringly funny."Story details are currently under wraps, although discussions are underway to cast the titular son of Ernest.

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