This Christmas more people watched virtual reality porn than ever before, according to data provided to VRScout by VRPorn.com and PornHub.com.

“We experienced a huge influx of new users for Christmas,” said Daniel Peterson, CEO of VRPorn.com, in an email to VRScout. “It seems clear from the data that lots of people got new VR headsets for Christmas, and now they are looking for content.”

VRPorn.com, a website that offers 360-degree adult content for head-mounted VR headsets, saw its page views double on December 25, according to Google Analytics data given to VRScout.

Peterson said he can thank corporate advertising from major tech companies for the uptick of users on his website.

“When we see all the VR advertising from companies like Samsung and Google, we joke that they are advertising for us,” Peterson said. “We know that new users will find our site eventually. As VR goes up, so do we.”

And Peterson said the increased traffic shows no sign of letting up.

“Even after the Christmas day craziness, our traffic continues to be at 300 percent [from usual],” Peterson said. “It’s like a tsunami that hasn’t retreated.”

VRPorn.com wasn’t the only adult entertainment website enjoying more activity over the holidays. Corey Price, vice president of PornHub.com, told VRScout in an email his company saw double the activity in its VR category, with roughly 1 million daily searches compared to the average 500,000.

“Looks like we all might have been a bit naughty this holiday season,” Price said.

Price noted 2016 has generally been a year of growth for the VR porn business.

“2016 was a momentous year for VR in the adult entertainment industry,” Price said. “We saw mass adoption, with more people than ever giving it a try, and, as a result, there was quite an uptick in VR porn searches, especially during the holidays.”

But Reuters reports some market analysts readjusted their once-rosy outlook and reduced the amount of VR devices, especially among high-end models like the HTC Vive and Oculus Rift, they expected to be sold over the holidays.

On the other hand, UK-based mobile retailer Carphone Warehouse predicted that two times more British families will own a VR device by Christmas, The Mirror reports.

Until more market information is available, we won’t have a clear picture of how many people bought VR electronics as Christmas gifts. But the reports of heightened interest in VR pornography websites over the holidays signal more people have adopted the tech.

Image Credit: VRPorn.com