7-Eleven is giving away Slurpee drinks on Wednesday, July 11 — or 7/11.

Customers can get a free small Slurpee from 11 a.m. to 7 p.m. local time.

In addition to offering the free drinks, 7-Eleven is debuting the Cap'n Crunch's Crunch Berries Slurpee as a new featured flavor. It will be available for a limited time.

7-Eleven is giving away Slurpees this week.

On Wednesday, July 11 — or 7/11 — the convenience-store chain is offering free small Slurpee drinks from 11 a.m. to 7 p.m. local time.

7-Eleven said it plans to give away about 9 million Slurpee drinks on Wednesday. The chain has roughly 66,000 locations in 17 countries, including 11,800 in the United States and Canada.

"Free Slurpee day may be the most anticipated day of the year for millions of 7-Eleven customers and new customers alike," Raj Kapoor, 7-Eleven's senior vice president for fresh food and beverages, said in a statement that also encouraged customers to try other food at the chain.

7-Eleven is offering other deals in the week following Free Slurpee Day, including free Big Gulp drinks with the purchase of a Snickers candy bar on Friday. The chain is also promoting its new "bistro sandwiches" made on freshly baked bread.

The free drinks are in celebration of 7-Eleven's birthday. The chain has been around for 91 years.

7-Eleven launched the Slurpee in 1966, after licensing the technology from a Dairy Queen owner in Kansas who developed it after he partially froze some sodas to the point of slush. It has been celebrating Free Slurpee Day on July 11 since 2002.

In addition to offering the Slurpee drinks, 7-Eleven is also debuting the Cap'n Crunch's Crunch Berries Slurpee as a new featured flavor. The cereal-flavored Slurpee will be available for a limited time starting Wednesday.