Trying to make math cool is like trying to make "not holding your breath for five minutes" cool: It already is, and anyone thinking otherwise struggles through life with significantly reduced mental abilities. Anyone born into a world based entirely on numbers with little dollar signs in front of them, then deciding they don't need to know numbers, is volunteering to be a very small one adding up to someone else's very big one.

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"Just 10 more short years, and you'll have that degree in Klingon paid off!"

But accounting is to math what diapers are to biochemistry: dealing with the stinking mess left by some unfortunate and immature side effects of being alive while doing it. Mathematics isn't cool in the same way spacetime isn't real estate. It's much bigger and more important than the ridiculous little structures we've erected on it. And anyone who doesn't understand how truly cool it is (2.725 K) simply doesn't appreciate the sheer scale of it.