Now that the crypto bubble has finally burst and the hype has died down a little, we survivors ask ourselves: how can we bring some actual substance into the space? How can we pair tokens with real life value and give them utility ? When it comes to answering these questions, one of the projects worth talking about is Nucleus Vision (nCash).

NUCLEUS’ goal is to connect brick and mortar businesses closer with their customers, through IOT sensor Technology & Tokens. Upon entering a store, Nucleus sensors register the customers phone and prompts them to share their information with the store in reward for Tokens. The Nucleus tokens can then be exchanged for discounts within the store. The goal here is to connect what is currently offline, that is walk in customers in traditional brick and mortar stores. In spite of booming e-commerce , offline retail still makes up for a majority commercial transactions. By connecting the crypto economy with brick and mortar businesses, tokens getting a real utility which is certainly the next step in crypto adoption.

This review will give you a good understanding of Nucleus, and helps you to judge whether or not it is worthwhile. We will examine the Team, Product, Technology and how Nucleus treats you as a potential Investor.

🤼 1. Team

1.1 Track Record

Nucleus is led by Abhishek Pitti who started his career in retail by working at his parents plumbing shop, where he experienced the struggle of not knowing what the customer wants first hand . His obsession with start-ups began later in life, when he pitched his idea how to improve customer-stores at a startup accelerator program in Silicon Valley. As he felt the thrill of bringing his own ideas to life, he decided to drop out of Harvard Business School to realize his vision.

Prior to his engagement with Nucleus, Abhishek also worked as an aerospace engineer and in an investment firm. It is always good to start something based on a problem one has experienced himself, so this is certainly a good starting point for any CEO/founder.

We also have Martin Dudley as CMO who served as VP of certain retailers. Martin brings in valuable retail experience to the Team. Avinash Pitti joins as CTO, he has a experience as an SAP Developer. Avinash also worked as a consultant for customers like Philips and BP.

Brooks Atwood is hired as Chief Design Officer, he is a TED speaker and also knows how to chop wood

Blockchain experience is brought in by Brian Lemster who runs a mobile development company according the link on his profile.

According to Nucleus, their whole team consists of 40 people, including 1 IOT platform engineer. Since Nucleus’ core product are IOT sensors, it makes me wonder why there is only one IOT engineer ?

1.2 Advisors

As you will see in the product part, Nucleus’ sensors depend on radio frequencies governed by the telco industry to properly function. That is why Arun Seth — former British Telecom CEO — is surely a good pick for the advisory board. The same accounts for Ian Balina, a well known YouTube crypto expert, who fills the role as community advisor. We also have the co-founder of ICON, a blockchain PR consultancy and various others. Overall, a good mixture of people with the right kind of experience.

1.3 Investors

Tim Draper is heavily advertised as the Star Investor backing the project. Draper is an early investor in Skype, Tesla and Baidu. Draper is also well known as a huge crypto advocate. My problem is the fact that I can’t find any actual proof/statement from him regarding his investment in Nucleus.