The well-known Black Hat SEO refers to an unethical strategy of search engine positioning. The name comes from the cowboy movies in which the bad guy is represented with a black hat and the good guy with a white hat (see White Hat SEO). Due to the concept of “unethical,” the guidelines of search engines such as Google or Bing are ignored. When creating links, spam practices are used, as in the case of external links that redirect different pages to Spanish homepages, and if these methods come to light, search engines exclude websites from being indexed.

Crawler

A crawler (also known as a web spider or bot) travels the global computer network (WWW) automatically looking for pages to analyze according to specific criteria. The crawler operates independently and automatically repeats the tasks assigned to it. Search engines like Google use crawlers to index content. In this way, new web pages are included, those that no longer exist are deleted, and those still living are updated.

External link

The backlinks or external relationships are those that link some web pages with others and are important because they exert a positive influence on the positioning in the search engines. An external link of a trustworthy website with a relevant theme (in this respect Google sets a quality factor), it will make the search engines see it as a right reference page and, also, it will increase your Trust Rank. The higher this algorithm, the higher the level of reliability with which Google will classify the links of a said web page. The profile of links on a page (number and quality of relationships) is one of the most critical positioning factors for Google and other search engines, but also a crucial point in web positioning.

Internal link

The internal links refer to a subpage within a web page and are one of the most important instruments of web positioning. In the first place, significant internal references have an added value for readers, since through them it is possible to access more information quickly. Also, these links serve to optimize the structure of web pages and represent a quality criterion relevant to Google regarding the evaluation of the pages. The Google crawler reads the internal structure of the web links and takes it into account when making the ranking. The link juice, which is also transmitted through internal links, serves to improve the positioning of subpages and category pages.

Title tag

The “title” element establishes the title of a web page and is displayed both in the browser and in the search results list of Google. Through it, the user can directly access the web page. To obtain a good click index, it is important that it is formulated in a simple, precise and expressive way. The “title” tag is one of the positioning factors in Google and will also be taken into account in the search engine positioning On Page. Each URL will have a unique “title,” and ideally the keyword appears at the beginning of said “title.” Getting the On-Page SEO of your website is very important that is why we let the pros at https://fudzology.com handle this to get it right.…