With his pledge to let a person " marry a shoe," Rent Is Too Damn High candidate Jimmy McMillan became the crowd-pleaser of Monday night's governor debate.

McMillan, 64, may not have a particularly expansive platform, but for a man who has $26.09 in his campaign coffer and refers to his mustache as "the moneymaker," he's an able promoter of his singular agenda: lowering everyone's rent.

His...