Concurrent Sessions on Road Safety

SUNDAY, MAY 25

SESSION 1

15:00 – 16:00

The Future of Safer Vehicles: The Road to Autonomous Vehicles

Speakers: Barrie Gander

Co-Founder

I-Canada

Bowen Tritter

Chair

ITS Canada Connected Vehicle Technical Committee

Bob Burrows

CEO, G4 Apps Inc.

Executive Committee Member, Automotive Parts Manufacturers’ Association Connected Vehicles Working Group

From strong provincial and territorial occupant protection laws to proven federal motor vehicle safety standards, Canada has taken clear steps towards encouraging the use of safer vehicles. However, many companies are developing technology that automates the in-motion operation of motor vehicles creating in essence a “self-driving” vehicle. This establishes an opportunity for jurisdictions to make further advances in promoting the use of safe vehicles.



SESSION 2

15:00 – 16:00

CanDrive: A National Prospective Study of Older Drivers

Speakers:

Mark Rapoport, MD, FRCPC

Associate Professor, Department of Psychiatry

University of Toronto

Gary Naglie, BSc, MD, FRCPC, FGSA

Chief, Department of Medicine, Baycrest Health Sciences

Professor, Department of Medicine and Institute of Health Policy, University of Toronto

CanDrive, the Canadian Driving Research Initiative for Vehicular safety in the Elderly, is a five-year perspective cohort study of 928 drivers age 70 years and over from across Canada. One of the primary objectives of the study is to derive a clinical decision rule to help physicians accurately assess fitness to drive in older adults. Dr. Rapoport, one of the co-investigators, will update the attendees on the study progress and present preliminary results.

SESSION 3

15:00 – 16:00

BC Road Safety Strategy 2015 and Beyond

Speaker: Sam McLeod

Superintendent of Motor Vehicles

Ministry of Justice of British Columbia

An overview of British Columbia's new road safety strategy. BC's new approach to road safety involves a new governance structure and new ways of working with its partners to achieve zero traffic deaths and serious injuries.



SESSION 4

16:30 – 17:30

The Future of Safer Vehicles: Self-Driving Cars and Us

Speakers:

Andrew Morin

Vice President, Technical and Regulatory Affairs

Global Automakers of Canada

Karen Hou

Manager, Environment, Health and Safety

Canadian Vehicle Manufacturers’ Association

Robert Tremblay

Director, Research

Insurance Bureau of Canada

Barrie Kirk, P.Eng.

Executive Director, Canadian Automated Vehicles Centre of Excellence (CAVCOE)

Chair, Autonomous Vehicles Task Force, ITS Canada



From strong provincial and territorial occupant protection laws to proven federal motor vehicle safety standards, Canada has taken clear steps towards encouraging the use of safer vehicles. However, many companies are developing technology that automates the in-motion operation of motor vehicles creating in essence a “self-driving” vehicle. This establishes an opportunity for jurisdictions to make further advances in promoting the use of safe vehicles.





SESSION 5

16:30 – 17:30

Technological Tools for Safety Data Collection, Analysis, Measurement, and Results

Speakers:

John L. Saunders

Director, Highway Safety Office

Virginia Department of Motor Vehicles





Scott Newby

TREDS Data Warehouse Administrator

Virginia Department of Motor Vehicles

Virginia’s Traffic Records Electronic Data System (TREDS) is a model centralized repository of a jurisdiction’s crash information. Enabling electronic submissions of crash reports allows for enhanced timely data analysis and provides safety partners comprehensive road safety information including GPS mapping. Results include improved problem identification and resource allocation which directly contributes to a reduction in crashes, injuries, and fatalities.



SESSION 6

16:30 – 17:30

Tomorrow's Mobility Landscape: From Car and Ride Sharing to Autonomous Vehicles

Speaker: Catherine Kargas, MBA, ECBS

Vice President, MARCON

Chair, Electric Mobility Canada

We are witnessing a convergence of changing consumer behaviours and socio-demographics, new business models and technologies that will have a profound impact on our mobility landscape.



SESSION 7

16:30 – 17:30

A Social Marketing Approach to Reducing Cannabis Impaired Driving by Ontario Teens

Speakers:

Heidi Francis

Director, Safety Policy and Education Branch

Ministry of Transportation

Lisa Thompson

Regional Marketing Planner, Road Safety Marketing Office

Ministry of Transportation

Don Bell

Chief Superintendent, Division Commander

Ontario Provincial Police, Highway Safety Division

Kimberley Bates

Director of Communications

Ministry of Transportation

Anne Leonard

Executive Director

arrive alive DRIVE SOBER

Neil McOsterich

Co- Founder & Chief Storytelling Officer

Cleansheet Comunications

Catherine Frank

Co-Founder & Chief Operating Officer

Cleansheet Communications

Andrew Davidson

Manager, Road Safety Marketing Office

Ministry of Transportation

Teens’ driving under the influence of Cannabis is identified as a major concern that could be effectively addressed through social marketing. The Ministry of Transportation and its road safety partners have developed a comprehensive Drug Impaired Driving social marketing campaign targeting young adults that includes market research, social media, dedicated website, on-line videos and public education. This presentation will look at the social marketing approach taken to identify the audience, develop compelling campaign materials, and determine the best channels, places and times to roll them out.







