It’s a myth that rational egoism means pursuing money above all else. Other goals can and often should mean more to a person… even when millions are at stake.

For example, given what a great coach Belichick is and what a great organization the Patriots are, Tom Brady is wise to forego a few million for the opportunity at another SuperBowl win, I think:

Tom Brady took a huge step today to ensure he’ll retire a Patriot, agreeing to a three-year contract extension that will keep him under center for New England through the 2017 season, when he will be 40 years old. For the second time in his illustrious career, Brady is doing something players in this day and age simply do not do: As he did in 2005, Brady, a league source told SI.com, is signing a contract with New England that will pay him significantly less money than the market will bear, in large part to help the Patriots stay competitive for the next five seasons. Amazingly, according to the source, the deal is for an eye-poppingly conservative $27 million, which is less than half his worth by any measure.

That’s a man who knows what’s important to him… and it’s not sitting back in his final years of play to rake in a few more million. He wants to win! Go Tom!