What We Did

TicketCity's first annual ranking of the most engaged NFL fan bases is based on an algorithm designed to identify the fan bases that engage the most frequently with their team both online and offline.

How We Did It

Fan engagement is evaluated in terms of the following metrics. The data is based on the 2012 season. Each metric was given a corresponding weight, listed in bold, which was determined based on how indicative the metric is of fan activity. For example, home attendance, home capacity and average home ticket price are weighted higher because they are a better direct reflection of home team behavior. Similarly, online metrics are not weighted as high as offline metrics because they reflect only the team-sanctioned social channel and do not account for other fan communities.

Average total attendance, all games (5)

Average home attendance (10)

Average ticket price (5)

Average home game ticket price (10)

Percentage of stadium capacity filled at home games (10)

Facebook likes (3)

Twitter following (3)

The Results

Rankings Based On Individual Metrics

Top 5: Highest Average Home Attendance Overall Rank Team Overall Score Average Home Attendace 1 Dallas Cowboys 100.00 88,531 4 NY Giants 85.51 80,495 13 Washington Redskins 70.76 79,654 15 NY Jets 70.44 79,088 7 Denver Broncos 80.39 76,632

Top 5: Highest Average Total Attendance Overall Rank Team Overall Score Average Total Attendance 1 Dallas Cowboys 100.00 80,645 4 NY Giants 85.51 76,870 13 Washington Redskins 70.76 74,356 8 New Orleans Saints 76.42 72,731 7 Denver Broncos 80.39 72,361

Top 5: Highest Average Median Ticket Price (Home Games) Overall Rank Team Overall Score Average Median Ticket Price 6 Chicago Bears 83.75 $232 1 Dallas Cowboys 100.00 $231 2 New England Patriots 89.64 $229 3 Green Bay Packers 87.29 $219 5 Pittsburgh Steelers 84.41 $199

Top 5: Average Ticket Price (All Games) Overall Rank Team Overall Score Average Median Ticket Price 3 Green Bay Packers 87.29 $204 5 Pittsburgh Steelers 84.41 $196 6 Chicago Bears 83.57 $193 1 Dallas Cowboys 100.00 $192 4 NY Giants 85.51 $191

Top 5: Highest Percent of Stadium Full (Capacity) Overall Rank Team Overall Score Percent Stadium Full (capacity) 1 Dallas Cowboys 100.00 110.7% 17 Indianopolis Colts 63.27 103.5% 10 Philadelphia Eagles 73.40 102.3% 14 Seattle Seahawks 70.45 101.4% 6 Chicago Bears 83.75 101.3%

Top 5: Most Facebook Likes Overall Rank Team Overall Score Facebook Likes 1 Dallas Cowboys 100.00 5,418,737 5 Pittsburgh Steelers 84.41 4,901,523 2 New England Patriots 89.64 4,070,236 3 Green Bay Packers 87.29 3,498,456 8 New Orleans Saints 76.42 2,951,132

Top 5: Most Twitter Followers Overall Rank Team Overall Score Twitter Followers 2 New England Patriots 89.64 630,251 1 Dallas Cowboys 100.00 588,788 15 NY Jets 70.44 583,144 5 Pittsburgh Steelers 84.41 563,147 3 Green Bay Packers 87.29 486,013

Sources: