This morning at 7:30am the cops came to my house. They were looking for a "confused woman" because someone reported "strange voices." I just finished my Hour of Power from Tony Robbins until it dawned on me. They were not looking for a confused woman. They were looking for ME!!! I guess my incantations were loud enough. Poor woman, who called the police. I had to tell the cops: "It was Tony. He made me do this"

The Police Car In my Front Yard

Did This Really Happen? In case you are wondering if this story really happened, please read on but first I need to ask you a quick question: Are you aware you are wasting valuable «massive action time» reading this post right now? The truth is when we are working online we are facing an onslaught of distractions just like this.

Are you aware you are wasting valuable «massive action time» reading this post right now? Click to Tweet

Everything is explicitly designed to make you “engaged”, not productive, to react instead of acting; to spend money rather than making money. If you want to succeed online, winning means getting as many people as possible to spend as much time and attention as possible with your product or service. Think about it: The attention you’re using in order to read this post right now (an attention for which, by the way, I’m grateful) is literally the object of competition among the most sophisticated and best paid people in the world. There are literally billions of dollars being spent to figure out how to get you to look at one thing over another; to buy one thing over another; to care about one thing over another. This is literally the purpose of many of the services you use every day. What you face is on one side is an entire industry spending billions of dollars trying to capture your attention using the most sophisticated methods in the world. And, on the other side . . . your willpower and attention. Think about it: Thousands of the world’s brightest psychologists, statisticians, and designers are spending the majority of their waking lives figuring out how to tear down your willpower… And yet most people say: Don’t get distracted … You need to have more willpower...





More knowledge and willpower will not make you more productive