There's hardly a more unlikely duo than Jared Leto and Snoop Dogg, but the two have teamed up with a bevy of other investors to raise $50 million for Reddit, known to every internet surfer with an outlandish question as "the front page of the Internet."

A Series B funding round raised the money, which will all be poured back into the company. The millions will be used to renew infrastructure and expand Reddit in many ways, not the least of which regards building out the redditgifts marketplace, best described as the Wal-Mart of pop culture. Redditgifts features a lovely array of everything from pillows…

…to breezeway décor.

Despite having the same basic layout since 2005, Reddit has become wildly popular, garnering 133 million users every month. The concept is simple: users can up-vote or down-vote a post to determine how viral they think it should be. The result is a news site featuring anything from articles to gifs, because it is curated (and somewhat created) by the audience.

The self-governing system shows an ever-changing mixture of events and memes around the world: pop culture, serious world problems, cats, etc. The first five headlines on Reddit at this moment provide a perfect example:

1. So this just happened during the protest in Hong Kong

2. Since there are no more Saturday morning cartoons, here is 4 hours of Looney Tunes.

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3. My cat lined up perfectly with the deer skull on my porch!

4. Germany to scrap university tuition fees on a national level.

5. I was trying to get a photo of the Xbox for eBay.

Because the public runs the show, there is no consistent theme whatsoever, aside from maybe cats. To honor those who truly make Reddit a success, investors have proposed to give ten percent of shares back to the community.

"We believe in free speech, self-governing communities, and the power of voting," said Reddit CEO Yishan Wong. "We find that this freedom yields more good than bad, and we have chosen investors based on this belief."

Along with a handful of other investors, Snoop and that guy who's not actually homeless are helping to bring the Internet one step closer to democracy.

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