From Apple to Tesla and Nissan, luxury executives are being poached to add their Midas Touch to a raft of aspiring brands. Here, we examine the end game of this emerging trend.

In January this year, former BMW senior executive Roland Krueger took the helm of Infiniti, Nissan Motor Corp’s luxury unit, with a mandate to spruce up the brand and accelerate its new ambition – to establish itself in the luxury sector.

In his new role, Krueger will report to Nissan CEO Carlos Ghosn, who clearly holds him – and his ability to turn the marque around in a critical time – in high regard.

In a media statement last year as the news broke that Nissan had pinched Krueger from his post at BMW, Ghosn said:

“Roland Krueger has a consistent record of high performance in the premium automotive sector. He brings unique leadership skills that will accelerate Infiniti’s progress in the global premium market.”

Clearly, Ghosn believes he recruited the right man for the job – but he is not alone in his instincts to tap talent from the higher echelons.