Waleed Aly is officially "The Most Important Man On TV" according to Men's Style Australia.

The academic and co-host of The Project appears on the cover of the new issue of the magazine and editor Michael Pickering makes no apologies for the bold, broad statement.

"I had to fight for those cover lines. I've wanted to feature him for quite some time, he's this big brained man who thinks before he speaks. There is a reason everything he says goes viral online," Pickering said.