Most of what I spend my time doing now is trying to steer the ship in the right direction. And continue to keep the crew aboard all facing forward. So that over time they’ll get used to the idea that these are our precepts, this is the way we view the world. If an owner got tired, those people would take over. And the brand would begin its regression to the mean. And eventually it becomes trite, and you end up making strawberry blond summer ale that has a blond woman on the label. That’s the jump-the-shark moment.