Early in a start-up’s life, the main focus is on building the right product for the right market. For most start-ups, this is the period when you start winning your first 10 or 100 customers.

If you don’t have buyers, you don’t have a business. Without customers, it doesn’t matter how awesome your start-up is, you’re not going to have a sustainable business. The customer is the sole reason why your business exists.

But, when it comes to early-stage start-ups, what kind of customers you attract also matters significantly. Your first 10 or 100 customers are important. Your first 10- 100 customers can make or break your start-up.

These customers are unlike any others you’ll have over the course of your company.

You’ll sell to them differently, charge them differently and try to get different things out of the relationship than you will from those that follow. This is the group that will teach you how to refine your product, whether or not you are targeting a large enough market and how to craft a scalable sales process that will help you land your next 100 customers.

Not getting the “right” users is even more frustrating and inefficient.

During the product development process, you need to collect feedback on what you’re creating. The only way you can get valuable feedback is by asking the right people.

Selling to the wrong customer means that you will face extra questions from users: your product won’t work efficiently for the wrong audience, so they’ll constantly complain.

When you’re dealing with the wrong audience, they won’t want to pay full price for your product, because they don’t see the value in it—especially if they fail in using your product or struggle with the process.

When those users get tired of trying to deal with a product that isn’t helping them, they will stop trying to figure out your product. They’ll cancel their subscription.

Getting the right kind of the first 10 -100 customers and working with them effectively is a big challenge for many start-ups.

You need a right strategy to know who your right customers are and how to reach out to them.

Based on this work, I have put together a small strategy guide to get the first 100 customers.

Hoping that this could be of some use to more people, I decided to share it for free. If you wish to have it, please sign up at this link here.

This ebook will share some of the most effective ways to get the “right” kind of early users for your start-up business. You will get clarity on strategy & framework for building your game plan. Based on this, you will be able to build roadmaps towards your specific actionable steps.

Do drop your comments or feedback here or if you have any difficulty in using it, please feel free to reach out at climb.lean@gmail.com