I think nothing’s going to change in terms of our culture at Camden Town. Of course things are going to change. People always come out with the line “nothing’s gonna change,” but it is going to change.

When I was asked by some of my staff at the company meeting on the day of the sale, if we’re going to change or if we’re going to stay the same I told them that we were going to change. Like any company, we’re going to grow up. There’ll be bumps, dips, we’ll get a bit stronger, a bit weaker but categorically, we’re going to grow up.

The control stays here, though. Mark [Turner, Camden's new Managing Director] is now here with me which is a blessing. Through him, and not through ABI, staff are seeing career progression and development that they wouldn’t have had before. They get a 6% pension scheme now. That’s a pretty fucking good change! I’d never have been able to offer that in my whole life.

But you know what isn’t going to change? We’re going to continue to do things that we do today—the small things. We’re going to get bigger, but we’re going to keep thinking small. That’s the mantra of Camden. I think you see that in everything we do.

For example, our Strawberry Hells Forever Day. We’ve got 250 people coming to Kent to pick strawberries for our summer seasonal strawberry lager. Last year there were ten people, this year it’s 250. We’re putting on live bands and food, there’ll be some live brewing, and we’re taking the entire company down with us for the day. I think the terminology used when people say “things aren’t gonna change” isn’t quite right. A better way of putting it is that we’re going to evolve as we grow up. We’re still gonna throw high fives, still make mistakes and be just as passionate today as we were last week or six months ago.