As Rewards moves forward in our journey we would like to include you as we go down the blockchain cryptocurrency path. Over the next few weeks will give you updates on our project, introduce you to our team, let you tag along to conference and learn more about our roadmap and technology.

Let me tell you a little about how it all started. Rewards attended our first conference in October 2017. It was CoinAgenda investor conference in Las Vegas. It was pretty clear from that point on that the community gets rewards and embraces our team. We were selected the best ICO at that conference largely because we already have a proven technology platform with thousands of customers.

As we enter our token sale the purchases of our token are creating the pool that will fulfill the Rewards.com economy. When a customer’s shops and earns a RWRD token, Rewards has a dedicated pool of tokens dedicated issuing tokens to members. When the pool is low Rewards must buy token from the market in order to fulfill member rewards, likewise when the pool has an excess of tokens, Rewards may sell token on the market.

First what we have done is to tokenize the traditional loyalty point. Just like a point, you can earn, redeem, buy, gift, share, and sell it. Second, what we have done is added true value. That’s what really exciting, because now your point value isn’t determined by the merchant, but by the market.

Rewards.com’s platform differs most significantly from other blockchain based loyalty platforms in that it adds a token to an existing platform. Customers of major retailers such as Lowe’s, Macy’s, and Target (among 7000 others) will immediately gain opportunities to earn and redeem RWRD with no change either to the merchants’ or customers’ user experience. Additionally this is achieved without requiring the merchant to bear the costs of hosting anything in order to facilitate their program. RWRD also acts as a fully fungible token that places flexibility in the hands of the customer by allowing them to choose where and when they spend their earnings.

Product value, desire, purchase patterns, status, charity, advance technology, ease of use are all factors which influence customer loyalty and spend. The Rewards Global Marketplace brings vitality to the ecosystem not seen before in other token economies.

Rewards utilizes both on chain and off chain technology. The application will run on Ethereum and will consist of multisig wallets, smart contracts, and an off-chain ledger stored in a private database that will be published daily to IPFS for transparency and whose hash will be stored on Ethereum.