Manwich launched a series of YouTube commercials featuring male characters who are interested in shopping, theater, and other non stereotypical male activities. Each commercial ends in a violent punch for the lead character and an over dub that says, "It's called a Manwhich."

Violence against gender non conforming men and women is a serious problem in our country and should not be used for lazy jokes in advertising. Every year thousands of men and women are victims of hate crimes because of their perceived sexual orientation or gender identity. This commercial series glorifies those crimes.

These commercials should be pulled immediately and ConAgra Foods should issue an apology immediately.