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(Image: REX)

The start of the new football season is just weeks away.

And Scottish side Ayr United have found a very novel way to promote their new kit.

Ditching her actual kit in favour of body paint, a stunning model has posed up brandishing the team’s new white and yellow away colours.

Bodog – the League One side’s sponsor – got into hot water for a similar stunt last year but decided to go for the same again regardless.

Founder Calvin Ayre explained: “After the controversy of last year's kit launch we felt we should change our strategy.

“So this year we are using a body-painted model in the away strip rather than the home one.

“We hope the pictures will give The Honest Men the boost they need for promotion and a good Cup run too.

“C’mon Ayr!”

The team – supported by SNP leader Nicola Sturgeon – are chasing promotion to the Scottish Championship this term.

Ayr United Football Club added: “It's a big season for the club and its great to have Bodog on board again.

“In the modern era its pretty rare to have such a long-term sponsor.

“There's aplenty to be positive about in the season ahead as we strive for promotion once more.”