Netflix is pumping billions and billions of dollars into the service, with plans to increase production of originals by a large percentage in 2017. In addition, Netflix will reportedly be delving more heavily into unscripted original programming for the first time. It's clear that Netflix places a premium on its original content, just not individually. From what Reed Hastings is saying (via Madison.com), it's the sum total of programming that entices new subscribers rather than specific titles like The Crown or Longmire. And perhaps, if Netflix wasn't pushing so hard with originals, the service's content would be less viable. Ted Sarandos has also mentioned that once shows are on the air for a season or longer, enthusiasm builds for those programs, which helps with subscriber numbers, as well.