Men’s fashion bible GQ has launched a campaign to banish an item of men's footwear forever: the square-toe shoe.

The editors of the US edition of GQ published the call to arms on Wednesday, urging people to persuade their friends and family to stop wearing the “f***ing ugly” footwear.

But, the magazine’s revulsion against the style only starts there. Beyond a brutal article, they’ve actually launched a full-on movement involving social media - #NoSquareToes – and a campaign ad that cautions mislead men about the dangers of STS or Square-toe Shoe Syndrome.

“1 in 7 men are negatively affected by square-to shoes. Some never fully recover. But there is hope. Take a stand and say #NoSquareToes,” the campaign byline reads.

While clearly tongue-in-cheek, GQ does actually have a point. Boxy kicks really are "f***ing ugly" but unfortunately, that’s something the fashion world is fixated with right now.

Just like baggy trousers and oversized ties, some of menswear’s most influential designers are pushing for a square-toe shoe revival.