Here we go again with what is now a third North Korean ballistic missile launch in just over a week, following two short-range missile tests conducted early on Wednesday, and a mere days after a prior test late last week.

CNN's Zachary Cohen reports the Pentagon tracked a projectile launched from North Korea early Friday morning (local time), citing an unnamed senior official, who further added it appeared similar to prior ones over the past weeks.

Broadcast of the latest North Korean launch.

One official reportedly said no threat had been posed to North America by the new launch, which appeared to be a pair of short-range unidentified missiles.

But more interesting, perhaps, was President Trump's immediate reaction to news of the latest test.

According to Reuters, the president said late in the day Thursday (US time) amid breaking reports of the launch he is "not worried about missiles from North Korea" given they are "short range, very standard".

This follows similar comments from Trump last Friday, when he downplayed last week's launches: "They’re short-range missiles and my relationship is very good with Chairman Kim," he told reporters in the Oval Office at the time. "And we’ll see what happens, but they are short-range missiles and many people have those missiles."

JUST IN: North Korea fires two short range ballistic missiles, both landing in the sea, multiple US officials say; 3rd missile launch in 2 weeks. pic.twitter.com/4ym6UWE0bS — MSNBC (@MSNBC) August 1, 2019

During that press meeting one reporter said the president appeared "unbothered" by Pyongyang's latest missile launches, to which he responded, "no, not at all," as The Hill reported.

North Korea issued a statement early Friday (local time) confirming the missile test, and saying it was a new type of projectile, intended as a warning to South Korea and President Moon Jae-in.