Some have said that a Tidal acquisition seemed like a good fit to not only increase Apple's prominence in the streaming music industry, but to also remove competition when it comes to exclusives especially from the likes of Beyonce and Kanye West . Further, it seems as if Tidal is in need of at least some financial assistance, as it recently reported a $28 million loss in 2015 . Tidal's subscription numbers of 4.2 million also pales in comparison to Apple Music's 17 million. Both have quite a ways to catch up to Spotify's 40 million base , but a combined force could've helped.

Apple Music recently reported a 2 million user uptick in just the past three months. It also teased an Apple Music redesign and touted its own line of exclusives from artists such as Taylor Swift, Frank Ocean and Drake.