Lady Gaga’s single “Born This Way” introduces the viewers to the birth of a “new race” and to a new world, using intricate imagery and a precise narrative. It is a psychedelic trip filled with occult and archetypal symbols, telling the story of a cosmic birth and new ideals. However, behind its outward message of acceptance, a more sinister message lies embedded in the symbolism of the video. We will look at the underlying meaning of “Born This Way” and analyze the meaning of the occult symbolism in the video.

Lady Gaga is back, y’all. And she’s got horns on her forehead. And she’s in space. And she’s making 90’s dance music. And my head just exploded. But seriously, Born This Way seems to provoke in people two opposite reactions, depending on their knowledge of occult symbolism. It is either “What the heck just happened here?” or “This is really blatant”. The reason is simple. The video contains new strange elements that might confuse viewers but it also contains symbolism that is extremely ancient. Although the video is set in a futuristic, intergalactic world, it deals with the most primal concept of humanity: motherhood. It plays on human’s archetypal fascination and/or repulsion towards the act of giving birth.

Although the lyrics of Born This Way are about unconditional acceptance, with a special focus on homosexuality, the video’s scope goes way beyond the subject of sexual orientation. It narrates the birth of a new race within humanity. Laurieann Gibson, the creative director of the video describes this concept:

“At first, when I thought about birthing a new race and adding the prosthetics, I thought that maybe they should have a certain way they should walk or maybe they move a certain way, but then I realized it is actually a race within our race; it’s a mindset.”

– Source

Gaga is not giving birth to a human but to a “new race” within humanity. The symbolism of the video makes it clear that this birth is not natural but artificially provoked. A twisted immaculate conception. As is the case for most Lady Gaga videos, the theme of mind control is important in the video. It is the process through which the metamorphosis will take place. In Monarch programming terms, we are witnessing the birth of a new persona within the “core personality” of humanity. The birth is happening within the minds of people and is visually represented by creepy facial horns.

(If you have not read previous articles on this site, mind control programming is the process through which a handler causes within a subject the “birth” of a new persona that can be programmed at will, through trauma and abuse. It is an actual process used by the CIA – MK-Ultra – and symbolism pertaining to this practice is widely present in popular culture. In the context of the video, the programming does not happen on a single person, but on a mass scale – a new race).

Furthermore, the esoteric imagery in the video describes a world change that is occurring as an alchemical process: The creation of magic through the unification of opposing forces portrayed through the use of archetypal symbols and messages. Yup, we’re still talking about a Lady Gaga video.

The Director

Although Born This Way is considered new and innovative, it is a perfect continuation of the themes exploited by previous Lady Gaga videos. Nick Knight, the director of the video, brings a different look and feel to Gaga’s message, but it remains very “elite friendly”. The fashion photographer is known for his visually dazzling photos and has worked with Alexander McQueen, Calvin Klein, Christian Dior, Kylie Minogue, Gwen Stefani and many others. His past work has also contained allusions to Monarch mind control.

Knight’s distinctive style in Born This Way was inspired by surrealist painters such as Salvador Dali and Francis Bacon. Let’s look at the video’s symbolism.

The Immaculate Conception

The video begins with the superposition of two evocative symbols:

Pink triangles pointing downwards were used in N--i concentration camps to denote homosexual men. The same pink triangle pointing upwards has become a symbol of gay pride and gay rights. On an esoteric level, triangles pointing down are archetypal symbols representing the sacred feminine (in opposition to the upwards pointing triangle representing the phallic masculine). The inverted triangle is emblematic of the womb, the vessel, and the uterus. It is the passive principle awaiting the active principle.

Inside the triangle is a unicorn, an ancient mythological creature emblematic of purity, spiritual enlightenment and fierceness – the horn is often viewed as symbolic of the union of with God. In esoteric terms, it refers to the third eye or the pineal gland.

In Christian symbolism, the Unicorn is a symbol of Christ. It is also often associated with the Virgin Mary.

“Symbolically, the unicorn is a representation of Jesus, the horn represents the unity of Jesus and God, its fierceness and defiance were said to be a reminder that nothing can control Jesus against his will, and the small size of the animal represented Jesus’ humility.”

– Heather Changeri, The Virgin and the Unicorn

The link between the unicorn and the concept of virginity was popularized by a medieval myth describing how to hunt the creature. In order to catch a unicorn, a virgin is put in the field; the animal then comes to her and is caught, because it lies down in her lap.

This unicorn is inside a womb symbolically represented by the inverted triangle and therefore symbolically awaiting birth. The concept of purity associated with unicorn implies an “immaculate conception” as no sexual relation was needed to provoke this cosmic pregnancy (yes, I just said “cosmic pregnancy”). Gaga herself referred to this song in similar terms.

“I wrote [‘Born This Way’] in 10 f—ing minutes. And it is a completely magical message song. And after I wrote it, the gates just opened, and the songs kept coming. It was like an immaculate conception.”

– Lady Gaga, Our Lady of Pop, Vogue Magazine

According to Carl Jung, whether we look at the religious or occult meaning of the unicorn, it ends up portraying the same concept: the union of seemingly opposite forces (i.e. purity and strength).

“The unicorn’s most vital function has been as a symbol, whether of power or virility, or purity, or the combination of opposites, of the male horn and the female body. Many modern interpreters regard this last role as the crucial one and relate it to the symbolism of the soul as the spark of divine light in the darkness of matter and evil, the body, and to the concept of the hermaphrodite as the perfect union of opposites.”

– Carl Jung, Man, Myth and Magic

That’s a lot of text to explain a single frame of the video. It is, however, an important frame because it sums up the entire concept of the video in a single image: the birth of a spiritual/galactic/metaphorical entity from an immaculate conception.

But what exactly is being born?In her narrative, Gaga says it is a new race, but the video, and the video’s director suggests that it is a race born within the existing race, from people’s own minds. In the video, a symbolic image replaces the unicorn.

Gaga has two faces, not unlike Janus, the god of gateways and beginnings. In mind-control terms, the mask implies the existence of a programmed alter-personality. Porcelain masks are used in the actual (and horrific) Monarch programming process on slaves and handlers (in the video, Gaga seems to embody both roles).

“Fire torture and melted wax is used to make the child victim believe their face has been burned. Then the programmer generously gives the traumatized alters a porcelain mask. The alter getting the Porcelain face may be given a “gem” hypnotically like Jade and that becomes their secret name. There are several different methods that are available to lay in the porcelain face programming. There has been a great deal of porcelain casts made of people’s faces and then masks made of them. In fact, when a handler dies, at least in one case the replacement handler wore a mask to look like the previous handler.”

– Fritz Springmeier, The Illuminati Formula Used to Create an Undetectable Total Mind Controlled Slave

The mask inside the triangle implies the birth of a synthetic being, a human construct: a pre-established mindset for humanity. After this, Gaga begins her “Manifesto of Mother Monster”, describing the mindset.

Manifesto of Mother Monster and Birth

Gaga announces the birth of a new race in a speech with heavy occult undertones that contains references to ancient hermetic principles.

“This is the manifesto of Mother Monster: On G.O.A.T., a Government -Owned Alien Territory in space, a birth of magnificent and magical proportions took place.”

The magical birth took place on a “Government-Owned Alien Territory” – which is alluding to the fact that the birth is taking place under the supervision and approval of the powers that be: the elite, the Illuminati. It is also a great way to form the acronym G.O.A.T. and a great way to bring up Baphomet.

Gaga, playing the role of the Virgin about to give birth is symbolically shown inside the goat head, which emphasizes the occult and ritualistic nature of the birth taking place. Baphomet, represented by a goat’s head, is symbolic of magic created by the union of opposite forces, hence its androgyny (see the erect phallic symbol and the female breasts).

Baphomet is of great importance in Aleister Crowley’s Thelema – a modern occult philosophy that seems to be a source of inspiration for Gaga’s Manifesto. According to Crowley, Baphomet is a representative of the spiritual nature of the spermatozoa, while also being symbolic of the “magical child” produced as a result of sex magic. As such, Baphomet represents the Union of Opposites, especially as mystically personified in Chaos and Babalon, combined and biologically manifested with the sperm and egg united in the zygote.

“He is ‘The Devil’ of the Book of Thoth, and His emblem is Baphomet the Androgyne who is the hieroglyph of arcane perfection … He is therefore Life, and Love. But moreover his letter is ayin, the Eye, so that he is Light; and his Zodiacal image is Capricornus, that leaping goat whose attribute is Liberty.”

– Aleister Crowley, Magick Book 4

Concepts similar to those expressed by Crowley are incorporated to the Manifesto:

“But the birth was not finite. It was infinite. As the wombs numbered and the mitosis of the future began, it was perceived that this infamous moment in life is not temporal, it is eternal. And thus began the beginning of the new race, a race within the race of humanity, a race which bears no prejudice, no judgment, but boundless freedom.”

Is the “mitosis of the future” equivalent to Crowley’s “new eon”? The emphasis on the term “liberty” and “freedom” might be a reference to Crowley’s “Do What Thou Wilt” ethos, a concept calling for the seeking of one’s “True Will” without regard for the boundaries of ethics, moral principles or the concept of good and evil. The embrace of both good and evil is further portrayed in the video.

As Gaga says these words, she is shown giving birth to … something. As this something gets pushed out, butterflies appear.

Butterflies (especially Monarch butterflies) are symbolic of Monarch programming. Mind-control slaves who successfully create an alter-persona are compared to butterflies emerging from their cocoon. This implies that Gaga’s “new race” or “new philosophy” is not something that occurs naturally in society. It is rather something that will be forced on humanity using mind-control techniques.

The creation of this “beautiful” race leads to the birth of an evil entity, which seemingly exists to protect its interests and force its will upon the world.

But on that same day, as the eternal mother hovered in the mulitverse, another more terrifying birth took place: the birth of evil. And as she herself split into two, rotating in agony between two ultimate forces, the pendulum of choice began its dance. It seems easy, you imagine, to gravitate instantly and unwaveringly towards good. But she wondered, how can I protect something so perfect without evil?

As those words are being said, the camera slides upwards towards Gaga, forming a semi-hidden skull head made of human bodies, symbols of sacrifice representing the evil that resulted from birthing the “pure” creation. This concept is illustrated by the symbol of yin and yang and the Masonic checkered floor, where black and white coexist in an infinite pattern.

The evil force is represented by human skulls, which symbolically represent the elite’s death-culture, which celebrates sacrifices in order to generate “new life”. To illustrate the “political and governmental” aspect of this concept Gaga is shown firing a military rifle while church bells ring (announcing the death of the masses).

Evil is therefore depicted as a necessary force to balance the existence of good (or what is portrayed as good in the video, as mind control is never “good”).

Thought this song was about gay pride? Apparently not. Oh, and then the song starts.

Him or H-I-M

The song starts with an odd statement:

“It doesn’t matter if you love him, or capital H-I-M”

Who is “Him” and, more importantly, who is capital H-I-M? At first glance, “Him” can be interpreted as a masculine lover, in accordance with the “gay pride” aspect of the song. In that case, who or what is “capital H-I-M”? Is it God? In that is she referring to the distance between homosexuality and traditional religions? HIM is also the name of a popular Finnish rock band whose acronym stands for “His Infernal Majesty”. In this context, is Gaga saying “It doesn’t matter if you love him (God), or capital H-I-M (Satan)”? If that is the case, it would certainly fit with the dualistic, good versus evil, message of the video and the Thelemic theme of her manifesto.

Further in the song, another line states:

“A different lover is not a sin

Believe capital H-I-M (hey, hey, hey)”

In this spiritual context, is the “regular lover” God and the “different lover” His Infernal Majesty?

Dualism continues to be visually represented throughout the video with scenes celebrating life and love juxtaposed with scenes of celebrating death.

The rest of the video is a lot less symbol-intensive, as the focus shifts on choreography and female crotch-grabbing. No Gaga video (or any music business pawn’s video for that matter) is complete without the One-Eye Sign.

The video ends with a symbolic image, one to be expected when understanding the dualistic theme portrayed throughout the video.

The last frame of the video is the opposite of the first, as the pink triangle is pointing upwards. This alludes to the appropriation of this N--i symbol by the gay rights movement and its reversal.

On an esoteric level, the upright triangle is the response to the inverted triangle and signals the end of the alchemical process. It represents the union of the opposites, in order to accomplish the Great Work: the occult transformation of men. When combined, the upright and the inverted triangle become a six-pointed star, a symbol known as the Philosopher’s Stone or the Seal of Solomon.

“The interlacing triangles or deltas symbolize the union of the two principles or forces, the active and passive, male and female, pervading the universe … The two triangles, one white and the other black, interlacing, typify the mingling of apparent opposites in nature, darkness and light, error and truth, ignorance and wisdom, evil and good, throughout human life.”

– Albert G. Mackey, Encyclopedia of Freemasonry

If the video started with the unicorn inside the inverted triangle, symbolizing the impending birth of a pure spiritual being, the video ends with the opposite energy, death, and corruption. Zombie-gaga, the evil by-product of the change imposed by G.O.A.T. In order for magic to happen, both of these triangles are necessary and they need to be united.

Meaning of the Video

The song by itself has an uplifting message: to love and accept oneself unconditionally, the way God made us. However (there’s always a “however” with Gaga), the video takes things to another level … literally. The “Manifesto of Mother Monster” and its related symbolism give the song a cosmic-battle-between-good-and-evil quality, interlaced with the heralding of a new race and, to use Crowley’s terminology, a new eon.

In the context of the video, Born This Way is actually a tail of REbirth and of transformation. As Gaga’s choreographer stated, it is a race within our race; it’s a mindset. This change of mindset is not portrayed as the result of a natural evolution, but rather as a forced change symbolized by the Monarch programming imagery. All of this is happening in the Government-Owned-Alien-Territory, a clever way of stating that this new race is something that the occult elite wants to see happening. In the video, Gaga (and hundreds of clones) are created in a high-tech, government-owned lab. Are we truly preaching no prejudice, no judgment, but boundless freedom? The Manifesto’s ideals therefore only apply to the new, forcefully created race, which is distinguishable from “normal” people by the horn thingies. Is this a sign of superiority? Are the horns any different than the pink triangle used to distinguish gays during the N--i regime?

Those who do not adhere to this mind-controlled race will apparently feel the wrath of “evil Gaga” and be killed because, as she says, How can I protect something so perfect without evil? The video contradicts and twists the liberating meaning of the song and turns it into something rather oppressive and disturbing. The “new race” is the masses of the New World Order, under the influence of mass mind control and pushed into a precise kind of spirituality, resembling a dumbed-down version of Crowley’s Thelema. This world metamorphosis is perceived by the occult elite as an alchemical transformation, a Great Work. It is visually represented by the opposing forces illustrated throughout the video. The process is meant to create something “pure and perfect”, a new world that is purged from its non-desired elements (portraying a New World Order as the end result of an alchemical process is often referred to in elitist art – see the article Analysis of the Occult Symbols Found on the Bank of America Murals). From the viewpoint of the masses, who must go through this forced rebirth, the process is ugly, terrifying and pure evil. The video, however, – as most offerings of pop culture – portrays the view of the elite.

In Conclusion

In order to keep the youth interested and attracted to the elite’s agenda, creators of pop videos cleverly combine fresh visuals with mind-numbing repetition. Each new video attempts to bring an exciting or shocking element to generate some interest but, at the end of the line, the core message remains stubbornly on-par with the Illuminati Agenda. Born This way uses the classic technique of duplicity, which can be defined as “contradictory doubleness of thought, speech, or action; especially, the concealment of one’s true intentions by deceptive words or actions”. The song’s lyrics say one thing, but the powerful symbols within the video go in the opposite direction. This leads to a contradiction our minds attempt to resolve: Is “boundless freedom” equivalent to the coercive new world portrayed by Gaga?

Despite the superficial eccentricity of the song, Born This Way is about conforming and adhering to a pre-defined mindset, a philosophy that is compatible with a New World Order. It is not Gaga’s vision, it is their vision. It is the mind state they want you to adopt in order for them to carry on with their Agenda unopposed. This is what they want you to think: There are no important values or moral codes; good and evil are a big blur and being a mindless zombie is cool. If you think this way, “you’re on the right track baby”. I’m not. Guess I wasn’t born that way.