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Delivered-To: john.podesta@gmail.com Received: by 10.25.24.94 with SMTP id o91csp69617lfi; Fri, 8 May 2015 09:51:29 -0700 (PDT) X-Received: by 10.50.66.227 with SMTP id i3mr5543847igt.47.1431103888513; Fri, 08 May 2015 09:51:28 -0700 (PDT) Return-Path: <ekriegel@hillaryclinton.com> Received: from mail-ie0-f173.google.com (mail-ie0-f173.google.com. [209.85.223.173]) by mx.google.com with ESMTPS id ys5si4365546igb.49.2015.05.08.09.51.27 for <john.podesta@gmail.com> (version=TLSv1.2 cipher=ECDHE-RSA-AES128-GCM-SHA256 bits=128/128); Fri, 08 May 2015 09:51:28 -0700 (PDT) Received-SPF: pass (google.com: domain of ekriegel@hillaryclinton.com designates 209.85.223.173 as permitted sender) client-ip=209.85.223.173; Authentication-Results: mx.google.com; spf=pass (google.com: domain of ekriegel@hillaryclinton.com designates 209.85.223.173 as permitted sender) smtp.mail=ekriegel@hillaryclinton.com; dmarc=pass (p=NONE dis=NONE) header.from=hillaryclinton.com Received: by mail-ie0-f173.google.com with SMTP id nq11so67472535iec.3 for <john.podesta@gmail.com>; Fri, 08 May 2015 09:51:27 -0700 (PDT) X-Google-DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=1e100.net; s=20130820; h=x-gm-message-state:mime-version:in-reply-to:references:date :message-id:subject:from:to:cc:content-type; bh=GrtaH0oLK15NV299mUjZEzigMHret+xkG0mgaOF6JWI=; b=dwEGucgfuVgP/zQskuHKsjkLpZWqry5Wj+Mk1H85Ple9eO+Hy6djlRzgaXVrjFFpC0 Frmjgt+UJLAE6lLdHzDk+5VPtRT7YW81uqN2OgPLNbNTuSbgUj7psc2JXY+mIGIrHV4S tqDHa9pix/HQ/09KjG+EfPrdT3Y77mEpXG+EjI2LvAx2HMUTH6qRo0YPvrYEEO4Ik1qf NyZ+eAv/D61y0PsvRDS4sXfAXDwWbMfbgm+B0vSVuR+WcOvhl8tAzTGhE+uhjMDU5k+Z jRX1pImNwJX6Ra3+Sa96Hhyf5L6LPxn6s0OzOm6WWhfZ0ZwqPCpLacMtLDoTxjkYfNi4 nA0Q== X-Gm-Message-State: ALoCoQlf17KS2lL6QZY/nRf4cvimlUCFXBjmH97uFlcmMDksztPo6k3LAE24jsj1ALUkIuX4fVcM MIME-Version: 1.0 X-Received: by 10.107.5.210 with SMTP id 201mr6273625iof.57.1431103887732; Fri, 08 May 2015 09:51:27 -0700 (PDT) Received: by 10.36.69.213 with HTTP; Fri, 8 May 2015 09:51:27 -0700 (PDT) In-Reply-To: <-633368548917591456@unknownmsgid> References: <-633368548917591456@unknownmsgid> Date: Fri, 8 May 2015 12:51:27 -0400 Message-ID: <CALC+9n81mfCxbkzTKfsKefcH_Vt+kzgK7wRZg=ZZEM6SKj=4PA@mail.gmail.com> Subject: Re: Linking re Dish From: Elan Kriegel <ekriegel@hillaryclinton.com> To: Robby Mook <re47@hillaryclinton.com> CC: John Podesta <john.podesta@gmail.com> Content-Type: multipart/alternative; boundary=001a113ee5e4dd9301051594d662 --001a113ee5e4dd9301051594d662 Content-Type: text/plain; charset=UTF-8 Hey guys, We've worked with Dish before. They have some pretty great data and make it accessible to analytics shops. The two big ways we have used their data are: 1. *Figuring out what our targets are watching on TV* (particularly shows where our targets over-index). Right now we buy this data through a third party vendor (Rentrak), though the price they are quoting for 2016 is quite steep 2. *Running ads directly at our targets (addressable TV).* Dish network and DirecTV have combined their data to allow political campaigns to run advertisements only at the individual households we want to reach. This advertising is more expensive and is obviously limited to just their customers, but still a good investment for us. I would like to find a way to use their data to test ads -- we've tried to do it before, but the testing process is a bit inefficient. If they were to work with us a little more on it, we might be able to do some amazing things with them (that I think would be great for both the campaign and their business) I hope that's useful. Let me know if you have other questions --elan On Fri, May 8, 2015 at 9:50 AM, Robby Mook <re47@hillaryclinton.com> wrote: > > --001a113ee5e4dd9301051594d662 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable <div dir=3D"ltr">Hey guys,<div><br></div><div>We've worked with Dish be= fore. They have some pretty great data and make it accessible to analytics = shops. The two big ways we have used their data are:</div><div><ol><li><b>F= iguring out what our targets are watching on TV</b> (particularly shows whe= re our targets over-index). Right now we buy this data through a third part= y vendor (Rentrak), though the price they are quoting for 2016 is quite ste= ep<br></li><li><b>Running ads directly at our targets (addressable TV).</b>= =C2=A0Dish network and DirecTV have combined their data to allow political = campaigns to run advertisements only at the individual households we want t= o reach. This advertising is more expensive and is obviously limited to jus= t their customers, but still a good investment for us.</li></ol><div>I woul= d like to find a way to use their data to test ads -- we've tried to do= it before, but the testing process is a bit inefficient. If they were to w= ork with us a little more on it, we might be able to do some amazing things= with them (that I think would be great for both the campaign and their bus= iness)</div><div><br></div><div>I hope that's useful. Let me know if yo= u have other questions</div><div><br></div><div>--elan</div></div></div><di= v class=3D"gmail_extra"><br><div class=3D"gmail_quote">On Fri, May 8, 2015 = at 9:50 AM, Robby Mook <span dir=3D"ltr"><<a href=3D"mailto:re47@hillary= clinton.com" target=3D"_blank">re47@hillaryclinton.com</a>></span> wrote= :<br><blockquote class=3D"gmail_quote" style=3D"margin:0 0 0 .8ex;border-le= ft:1px #ccc solid;padding-left:1ex"><br> </blockquote></div><br></div> --001a113ee5e4dd9301051594d662--