(CNN) On Friday, the White House announced that communications adviser Bill Shine was leaving -- shuttled off to Donald Trump's 2020 presidential campaign for an amorphous job that sources familiar with the move acknowledged was not part of any sort of broader, planned strategy related to the President's reelection bid.

While Shine, the White House and the Trump campaign all said the right things, it was immediately clear to anyone paying even the slightest attention to this administration that Shine's departure was the result of a desire by Trump to be rid of the longtime Fox News Channel senior staffer.

"Shine's effectiveness inside the West Wing came with mixed results and it was unclear how much he was able to change the White House's communications strategy. One source close to the White House told CNN that Trump had questioned Shine's judgment on a number of issues in recent months, from the midterm election to the government shutdown."

That Trump soured on Shine -- and that the campaign job is seen as a graceful exit plan for a man who helped build the conservative TV giant on which the President still heavily relies -- is, in many ways, predictable.

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