Online marketing is the practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more.

Online Market Research is a research method in which the data collection process is carried out over the Internet. Online Market Research can be either Qualitative or Quantitative. Qualitative Online Tools include Video Ethnography and Market Research Online Communities

The truth is that internet marketing is a legitimate lead generation strategy that, like traditional marketing, can take a lot of time, work, and experience. And, just like traditional marketing, if you're not paying good money for it, than you're probably not going to get the results you desire