Fresh off their success in helping flip control of the Virginia legislature, gun control advocates are now turning their attention to 2020 races in Texas and Colorado, two states that are likely to present tougher hurdles.

Democrats this month captured control of the Virginia General Assembly for the first time in decades, helped in part by a flood of money — and muscle — from gun control advocates such as Everytown for Gun Safety that mainly targeted suburban districts.

The success in Virginia has gun advocates hopeful that momentum is on their side after a recent raft of shootings continues to bring national attention to the issue of guns.

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The groups are now planning to target Sen. Cory Gardner Cory Scott GardnerBreaking the Chinese space addiction Trump dumbfounds GOP with latest unforced error Billionaire who donated to Trump in 2016 donates to Biden MORE (R) in Colorado as well as Sen. John Cornyn John CornynHillicon Valley: Productivity, fatigue, cybersecurity emerge as top concerns amid pandemic | Facebook critics launch alternative oversight board | Google to temporarily bar election ads after polls close Lawmakers introduce legislation to boost cybersecurity of local governments, small businesses On The Trail: Making sense of this week's polling tsunami MORE (R) and the legislature in Texas as part of their broader national strategy.

“The [Virginia] results really should strike fear in the heart of every candidate who has taken their cues from the gun lobby,” Moms Demand Action founder Shannon Watts said.

“We have this momentum that we can take straight into 2020,” Watts said. “We can replicate our Virginia playbook and elect a gun sense president and flip other state legislatures across the country.”

Moms Demand Action is the grassroots arm of Everytown for Gun Safety, an advocacy organization affiliated with Michael Bloomberg Michael BloombergBloomberg rolls out M ad buy to boost Biden in Florida Democratic groups using Bloomberg money to launch M in Spanish language ads in Florida Bloomberg pays fines for 32,000 felons in Florida so they can vote MORE.

Everytown put $2.5 million into the Virginia election, outspending the National Rifle Association (NRA) 8 to 1, Watts said.

In addition to funding an ad campaign, volunteers made more than 100,000 calls, knocked on tens of thousands of doors and sent more than 100,000 texts to reach voters across the state, including rural, suburban and urban areas, Watts said.

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Advocate groups back measures they say will mitigate gun violence, including stronger background check laws, “red flag” laws that would allow authorities to temporarily remove guns from those deemed dangerous and regulations curbing the sale of semi-automatic weapons.

Recent polling points to a gain in support for such laws. A Pew Research Center survey conducted in September found 60 percent of Americans supported stricter gun laws, up from 52 percent in 2017.

And a Harvard CAPS–Harris Poll survey from September found gun violence is becoming a top concern for voters ahead of 2020 elections, with 27 percent of respondents seeing it as their top issue, up from 20 percent the month before.

“I think the landscape on guns has changed so much so rapidly,” said Angela Kuefler, senior vice president of research at the Global Strategy Group, which has worked with Everytown and Giffords Courage to Fight Gun Violence.

“We are seeing it become a top tier issue in any number of states. I don’t think it’s just a one-off thing with Virginia,” she added.

Among the top targets for gun control advocates will be Gardner in Colorado, at a time when Republicans hold a 53-47 majority in the Senate.

The Senate has become a main focus area for gun control advocates after a House-passed universal background check bill is among Democratic-backed legislation that Senate Majority Leader Mitch McConnell Addison (Mitch) Mitchell McConnellDemocratic senator to party: 'A little message discipline wouldn't kill us' House to vote on resolution affirming peaceful transition of power Republican lawyers brush off Trump's election comments MORE (R-Ky.) has not called to a vote.

Gardner’s seat is rated as a “toss up,” according to the nonpartisan Cook Political Report, and three major candidates have launched bids to unseat him, including former Gov. John Hickenlooper John HickenlooperThe Hill's Morning Report - Sponsored by Facebook - Trump previews SCOTUS nominee as 'totally brilliant' Cook Political Report shifts Colorado Senate race toward Democrat Willie Nelson playing at virtual fundraiser for Hickenlooper MORE, who announced his challenge after dropping out of the presidential race.

Giffords Courage to Fight Gun Violence has launched two ads in Colorado targeting Gardner as part of the organization’s $750,000 campaign pressuring the Senate to hold a vote on a House-passed universal background check bill.

In response, a spokesperson for Gardner’s campaign touted the senator’s work on bills such as the STOP School Violence act, which funds increased school security programs, and the EAGLES Act, which would expand the national Threat Assessment Center to prevent acts of targeted violence.

Gun control groups are also set to target Cornyn in Texas, though he is expected to be a much tougher incumbent to defeat.

The three-term senator is running for reelection in a race the Cook Political Report rates as “solid” Republican.

But Democrats and gun control advocates are encouraged after former Rep. Beto O’Rourke (D) lost only narrowly against Sen. Ted Cruz Rafael (Ted) Edward CruzCrenshaw looms large as Democrats look to flip Texas House seat SCOTUS confirmation in the last month of a close election? Ugly The Hill's Morning Report - Sponsored by Facebook - Trump previews SCOTUS nominee as 'totally brilliant' MORE (R) in 2018, even as Cornyn is likely to be a more formidable incumbent.

Drew Brandewie, a spokesman for Cornyn, touted the senator’s work on shoring up existing control systems, including the NICS Act, which he introduced with Sen. Chris Murphy Christopher (Chris) Scott MurphyDemocratic senator calls for 'more flexible' medical supply chain to counter pandemics The Hill's 12:30 Report - Presented by Facebook - Don't expect a government check anytime soon GOP chairman to release interim report on Biden probe 'in about a week' MORE (D-Conn.) and which aims to fill gaps in the background check system by incentivizing the uploading of missing records. The bill was also endorsed by Everytown.

Cornyn also introduced the Response Act, which aims to expand resources for mental health treatment, prosecute illegal unlicensed firearm dealers and increase school safety measure, though gun control advocates have criticized it as not going far enough.

Gun control groups are also looking at targeting the Texas Legislature, where Democrats are nine seats away from flipping the state House and one seat away from breaking up the state Senate supermajority.

Strategists and gun control advocates say that recent mass shootings are starting to change minds in a state that has passed among the most friendly legislations for guns in the country.

Joana Belanger, political director of Giffords Courage to Fight Gun Violence, pointed to two Texas suburban congressional districts Democrats flipped in 2018, saying she expects “more of that as we continue to see this suburban shift where voters are really rejecting the inaction on this issue and looking for actual change now.”

A Texas Tribune–University of Texas poll earlier this month found 81 percent support for background checks among Texans, including 74 percent support among Republicans and 73 percent from independents. Red flag laws were almost as popular, with 68 percent of Texans showing support, based on the poll.

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Even a ban on the sale of assault weapons had support from more than half of Texans, at 59 percent.

Nonetheless, Colorado and Texas will present a tougher hurdle than Virginia, a state that had already been shifting to the left over the past years.

Gun rights groups such as the NRA are also bound to put up stronger opposition.

“As the battle continues, so does the NRA’s defense of the Second Amendment rights of all Americans,” the NRA said in a statement to The Hill.

But gun control advocates are encouraged, nonetheless.

Moms Demand Action, March for Our Lives and other advocates have already been organizing across Texas in support of gun control legislation.

And gun control advocates point to changing mindsets across the country.

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Kuefler said she has been doing research with gun control advocacy groups for about a decade. She said focus groups used to point to more generic issues as the cause of mass shootings, such as “bad parenting.” That’s changed the last couple of years, she said, and now Americans are citing lax gun laws as a cause.

“Certainly, some geographical areas are absolutely easier than others when it comes to this issue, [but] there is more of an opening now considering how people are really experiencing this in their everyday lives,” Kuefler said.

-- Updated at 9:50 a.m.