So this Social Autopsy debacle is one of the saddest, most surreal spectacles I’ve seen in a long time.

Social Autopsy is, as you may have heard, a spectacularly wrongheaded attempt to fight cyberbullying by posting the personal information of alleged bullies online — that is, in internet lingo, by doxxing them, thus exposing them to the sort of vigilante “justice” that the Internet handles so very, very badly. Social Autopsy planned to assemble a database of 150,000 alleged bullies; how they were to be selected wasn’t altogether clear.

After Social Autopsy launched its Kickstarter campaign last week, it aroused opposition not just from GamerGater types who saw it as a Social Justice Warrior plot to destroy their free speech, but also from some of the main targets of Gamergate-style harassment, who knew all too well how such a platform could be abused by bullies, thus exacerbating the bullying that Social Autopsy is intended to stamp out.

Thankfully, Kickstarter suspended Social Autopsy’s campaign, presumably for violating the fundraising platform’s rules against projects that are “invasive of another person’s privacy.”

But that was not the end of it. No, this was, rather, where things started to get weird — and when Social Autopsy’s founder Candace Owens started spewing bizarrely GamerGatesque conspiracy theories about Zoe Quinn.

Before Kickstarter pulled the plug on the campaign. you see, GamerGate-target-turned-anti-harassment-activist Quinn approached Owens in an attempt to convey just what a bad idea her plan was and talk her out of it.

It turned out that Owens, despite herself being a past victim of cyberbullying, knew shockingly little about the problem her startup was ostensibly founded to solve. Not only had she not heard of Quinn; she hadn’t even heard of Gamergate, which is a bit like being an astronomer who hasn’t heard of the moon.

Instead of listening to Quinn, Owens declared war on her, spewing forth dozens of angry and accusatory tweets, charging that Quinn and fellow anti-harassment activist Randi Harper (who had posted a scathing, and not terribly polite, critique of Owens and her plan) were somehow the puppetmasters behind a barrage of abusive, threatening, and often blatantly racist anonymous messages that Owens (who is black) started getting not long after news of Owens’ plans hit Reddit and 4chan.

Owens quickly began to sound like every other internet crackpot who sees conspiracies in every Twitter mention.

https://twitter.com/socialcoroner/status/721732175368851456

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https://twitter.com/socialcoroner/status/721739057911336960

https://twitter.com/socialcoroner/status/721739160898240513

So the online harassment expert who had never heard of GamerGate is apparently also an expert on the publishing industry who’s never heard of Amazon.com — which is already taking preorders for Quinn’s upcoming book, which (incidentally) will be published by Touchstone, an imprint of Simon & Schuster.

Owens also gave an interview to The Ralph Retort, a sleazy anti-“SJW” internet tabloid, rin which she threatened to release alleged information on Quinn and Harper that would cost them “everything.” She made similarly threatening allusions on Twitter, suggesting she was on the verge of launching what she called a #gamergatesequel against the two.

The first shot in GamerGate 2: The Sequeling took the the form of a sprawling blog post in which Owens, bizarrely, accused Quinn of being in cahoots with GamerGate. That’s right. She accused Quinn of working hand in glove with the movement that literally began with an ex-boyfriend’s attempt to smear her.

“I felt I was under attack by [GamerGate], and knew Zoe had tipped them off,” Owens wrote.

I was trying desperately to get people to understand that my company wasn’t bad, these people were; Zoe for intiating it, and Gamergate for fighting the battle for her with full force.

Later on, when the nasty emails stopped, Owens blamed this on Quinn as well.

One of the “proofs” Owens cited to back up her preposterous claims: Some of those who were sending her nasty messages used the term “dox,” a term that Owens had never heard of before she spoke to Quinn.

Oh, did I forget to mention this earlier? Owens, the alleged expert on online harassment, had never heard of doxxing. And so she concluded that everyone using the term was either a sockpuppet of Quinn and Harper, or in cahoots with them.

At one point in her post, after posting a screenshot of a threatening message she’d gotten from someone calling themselves dontdoxmexd, Owens added,

Interesting account name, no? Because there was that word that we had never heard before again: “dox”. And we began seeing it over and over again, rapidly.

Yeah, that’s kind of what happens when you try to start a doxxing site. People start using the word “dox” in their messages to you.

Even after learning of the existence of GamerGate, Owens professed to be shocked that pretty much all of the attacks on her seemed to be connected to the gaming community:

Less than 48 hours on Kickstarter, and for certain, we had somehow managed to go viral—but this was an odd instance of viral. We had gone viral within the very niche community of gaming, to which, we had no prior interest or connection to. That isn’t how viral works.

No, but that’s how GamerGate works — as Quinn had tried to explain to her.

Later in the post. Owens wondered, rhetorically,

Why did our kicksktarter campaign get so viciously attacked after 12 hours? Why had it gone viral within just one community? Why were we on reddit, blogs, 4chan, being tweeted every 3 seconds, receiving hate mail, threats, and spam from every direction? Why had someone taken the time to photoshop my face beside a swatsika?

Because that’s the sort of crap that GamerGate pulls all the time?

No, Owens insisted, this was all evidence that Quinn and Harper, working together, had launched what she called, somewhat peculiarly,

an effort of cyber-terrorism. When I began suspecting as much, I created a list of all of the twitter names we had seen tweeting at us aggressively from the start. They were all anonymous and they were all retweeting one another, to make it appear as though they had all agreed and that the conclusion was unanimous about Social Autopsy; they were trying to appear bigger than they actually were.

Yeah, that’s pretty much standard GamerGate procedure.

Later, Owens mused,

It’s interesting, and really something I had never considered. Just how much power you could yield if you devoted yourself to creating a cyber unit. Even if it was just you and 20 other people involved, each with multiple fake accounts.

Well, it was more than 20 people, but again Owens has described GamerGate to a T.

You could feign friends, feign your own support, and exaggerate your own presence and significance. Yes, if you were willing to spend full time dedicated to the web, you could begin to distort reality by presenting an assumed majority. A false, assumed majority, that goes back and fourth on a 4chan thread. A false, assumed majority, that hits the internet writing as many awful things about Candace Owens and her technically not-yet-founded company SocialAutopsy, before they even get an opportunity to launch.

Replace “Candace Owens and her technically not-yet-founded company SocialAutopsy” with “Zoe Quinn and Anita Sarkeesian and Brianna Wu and Randi Harper and …” and once again, Owens has provided us with a perfect description of GamerGate.

Adding to the surrealiity, large chunks of Owens’ posts were devoted to fictionalized “imaginings” of Quinn’s reaction to the Kickstarter.

Maybe she was twirling her hair, maybe she was drinking a coffee—maybe she was sitting a top her bed in sweatpants; the relevant point here of course if that she was logged onto the Internet. Perhaps she saw it right there on twitter, with the hashtag #cyberbullying affixed to it. Perhaps one of her of her 73.2k followers messaged it to her, or perhaps it landed right on her feed, having been circulated by the very anti-bullying organizations that she followed. The relevant point here of course, is that she saw it. … Maybe she sit spit out her coffee, perhaps she froze with a strand of hair still wrapped around her finger; the point here of course is that whatever she was doing, she had now stopped to pay full attention.

Owens imagined an even more ludicrous scene taking place at Quinn’s after their awkward phone call came to an end:

I imagine she had collapsed onto the floor of her bedroom in hysterics, maybe even punching a pillow in frustration on the way down

These were not the only fictional sections in Owens’ post. Owens also repeated, as if true, some of the malicious fictions that GamerGate has spread about Quinn. “I read the multiple stories about how Randi and Zoe had made their money off of abuse from men,” she wrote, as if either woman had somehow brought all this abuse down on themselves in a convoluted plot to make big bucks.

I had read specific examples regarding other women they had harassed and taken down, and about how they themselves had been accused of doxxing. Former victims contacted me (with their real names), and provided me with examples of their DNA: racism, misogyny, gamergate, troll accounts: a cocktail for success.

Later on she repeated the standard GamerGate claim that

trolling and harassment is not only an unfortunate societal issue, but that it is a business that affects the bottomline of many people. That there are .orgs established because of it, that books deal are stricken regarding it, and that individuals are being propelled to fame as spokespersons on the exact same issue that they would never want to see nipped in the bud. Because they feed it.

It is, ironically, true that internet abuse is a business. Not to Quinn or Sarkeesian, who never asked for any of the abuse they’ve gotten, but for those who’ve made a sometimes handsome living targeting people like Quinn and Sarkeesian — ranging from YouTube blabbers like Thunderf00t and Sargon of Akkad to the odd (and now broken up) couple behind The Sarkeesian Effect to, well, Ethan Ralph of the Ralph Retort, who built his site by pandering to the GamerGate troll army.

While not a GamerGater herself, Owens has indeed “descended into Gamergate Trutherism,” as New York magazine’s Jesse Singal so aptly put it.

Owens ended her post promising to further investigate what she calls the “cyber-industry” of, I guess, getting trolled and harassed by armies of dickheads, which she posits must be “a business that has profit margins that would ripple our economy if it came crashing down.” She pledged to start her investigations with “Ms. Zoe Quinn and Randi Lee Harper.”

Doxxing is a terrible way to fight harassment, but even if it were a noble endeavor, Owens is one of the last people on planet earth who should ever be put in charge of defining just who is and who isn’t a bully.

CORRECTIONS: In the original post I described Ethan Ralph of the Ralph report as a former Gamergater who described himself as a “proud neo-troll.” Despite declaring “I’m Done With GamerGate Politics” last November, he still considers himself part of Gamergate. The “neo-Troll” label belongs to another Ralph Retort contributor, not Ralph himself. I regret the errors, and I’ve corrected the post.

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