• BMW owners are 42% more likely than the average adult to ‘spend money without thinking.’ They are 35% more likely than the average to find expensive aftershaves/perfumes irresistible, and 35% more likely to wear designer clothes

• 65% of BMW owners are concerned about “pollution and congestion caused by cars,” with 83% of BMW owners using unleaded fuel.

• They are 28% more likely than the average adult to listen to the radio less than 10 ½ hours a week. They are 41% more likely than the average adult to visit the cinema at least twice a year

• BMW owners are twice as likely as average to play golf