Locals in the UK’s fattest town caused chaos by flocking to a new Domino’s Pizza that was giving away free food.

Police had to be called to keep order in Whitehaven, Cumbria, after an offer of the first 100 pizzas free sparked a feeding frenzy.

3 Domino's Pizza caused a frenzy after locals flocked down to the new branch which promised to give out their first 100 pizzas for free

Stunned witnesses said people pushed and shoved in an attempt to queue jump and some families abandoned their cars at the roadside in their rush to grab a freebie.

Andrew Burns, 26, said: “Cars ditched. Police called. All for a free pizza.”

Another onlooker said: “The town was ridiculed for being the fattest in England and this is the result when a new pizza shop opens.

3 Police were called to the pizza chain due to the amount of people pushing and shoving for the free food Credit: Alamy

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“Police were called because of the sheer volume of greedy people pushing and shoving.”

A survey by Public Health England found Whitehaven’s borough of Copeland was the fattest in England in 2014, with a staggering 76 per cent of the population obese.

Yesterday Whitehaven mayor Raymond Gill complained there were too many fast food outlets in the area.

3 The mayor or Whithaven complained about the number of fast food outlets available but said there isn't anything the council can do about it Credit: Getty Images

He said: “I am not having a go at Domino’s but it is terrible how many kebab shops and pizza outlets there are now.

“It’s a shame now people don’t really cook.

“There is nothing the council can do. There’s an obesity problem across the country.”



A spokesperson for Domino’s said: “We were delighted to receive such an enthusiastic welcome by the residents of Whitehaven and we look forward to bringing the unique taste of Domino’s to the area.

“Our menu caters for all tastes including lighter options.”