The Consumer Financial Protection Bureau is cracking down on some of the payday lending industry’s most abusive practices, and boy are payday lenders getting whiny about it. So very whiny—and all kinds of poutraged.

“The CFPB has made eminently clear that it cares little for preserving consumers’ ability to access credit, or conducting a rulemaking process grounded in sound data,” said Jamie Fulmer, the spokesperson for lender Advance America, in a statement Wednesday. Fulmer called the rules “a direct threat to millions of Americans’ access to affordable, transparent and reliable credit” and said that for smaller lenders, “they are a death sentence.”

Ha ha ha ha. “Affordable” credit being threatened by rules targeting payday lenders. Tell me another one! What’s the CFPB proposing that’s so awful?