The Kardashians family’s fame and fortune are the result of years in the public spotlight and media glare. Why would they suddenly cancel all press at a time when Keeping Up with the Kardashians is keeping up with the reality TV ratings competition? It’s all designed to help present Bruce Jenner’s transition tale as smoothly as possible, family sources told TMZ.

As a result, all the Kardashian and Jenner family members have agreed to refuse to do any interviews or take on any press opportunities related to the premiere of the show’s 10th season. The sources explained that the family worries that any details that leak out about Bruce’s transition will diminish from the impact that their “must-view” TV revelation will have.

In addition, Bruce wants to take control of his story, which he plans to tell in a documentary-style series that might air in May.

Prior to the cancellation of interviews, Kim Kardashian offered up her thoughts on Bruce, as the Inquisitr reported.

“I think everyone goes through things in life,” said Kim. “I think Bruce should tell his story his way [and] share, whenever he thinks the time is right.”

However, Diane Sawyer has reportedly asked Bruce if she can interview him in a primetime TV special on ABC News, according to Deadspin. And if that does occur, he will make sports history as the most successful, well-known athlete to come out as transgender.

If that scenario is true, he would first do the interview with Sawyer, followed by the E! documentary series about the process of becoming transgender.

Sawyer has a history of reaching out to celebrities who choose her for her experience and interviewing methodology, as Rihanna did when she was ready to talk about Chris Brown. Watch below as the two discuss what happened.

Amid the refusal of the Kardashians and Jenner clan to comment, an unexpected family member has stepped forward to voice her views. And that’s Bruce’s mother Esther Jenner, who at 88 talked about her son’s journey since he won a gold medal as a decathlete in the 1976 Olympic Summer Games, reported USA Today.

Esther emphasized that she feels proud of her son after learning about his transition, revealing that she told him how much she admired his decision.

“I said I was proud of him and that I’ll always love him. I never thought I could be more proud of Bruce when he reached his goal in 1976, but I’m more proud of him now. It takes a lot of courage to do what he’s doing.”

[Photo by Frederick M. Brown/Getty Images]