Hello! My name is Mikko Savolainen, I'm a master's student of marketing and organizational communication at the University of Jyväskylä in Finland. I am conducting a study on acceptance of equity crowdfunding platforms, or crowd investing platforms.



Still a relatively new form of investing, equity crowdfunding is growing rapidly worldwide. Currently, understanding investor motivations and the factors affecting individual acceptance of said services poses a challenge for the crowdfunding industry while also holding significant academic potential. By completing this survey, you are directly contributing to this pool of knowledge!

I would appreciate it if you had knowledge of what equity crowdfunding is and an opinion on it as a form of investing prior to completing the survey. You do not necessarily need to have made actual investments through equity crowdfunding platforms.

Completing the survey should take 15 minutes at most. All information is collected and analyzed completely anonymously. If you have any comments or questions, feel free to contact me at mikko.a.savolainen@student.jyu.fi. Thank you in advance for your participation.