Pi Pizza offers free pizza if you get a tattoo

Get a Tattoo, Get Free Pizza

As part of its annual customer appreciation party, the Pi Pizza food truck offers its most fanatical fans free pizza if they agree to get a pizza-themed tattoo permanently etched onto their skin.

Check out the approved pizza designs from this year and years past... less Get a Tattoo, Get Free Pizza

As part of its annual customer appreciation party, the Pi Pizza food truck offers its most fanatical fans free pizza if they agree to get a pizza-themed tattoo permanently etched ... more Photo: Copyright 2012 Gary Fountain. Photo: Copyright 2012 Gary Fountain. Image 1 of / 33 Caption Close Pi Pizza offers free pizza if you get a tattoo 1 / 33 Back to Gallery

Anthony Calleo, the man slapping the dough in the popular Pi Pizza Truck, has announced plans for his third annual customer appreciation party.

Set for Nov. 23 at the 8th Wonder Brewery on the east side of Houston’s downtown, the party kicks off at noon and runs until midnight.

The party will feature tattoos, beer, whiskey, pizza and live music. All it is really missing is maybe an adult bounce house and a petting zoo.

Jameson Whiskey is also sponsoring the party. The brewery will be open as well with tour pricing.

Last year the bravest fans of Calleo’s truck could select a piece of pizza-related tattoo flash to get inked into their skin. In return, Calleo promised a free slice a day each day that his truck was open. This year he’s tweaked the promotion using a raffle system.

The free pizza promotion will also carry over to his upcoming brick-and-mortar location. He’s still trying to pin down the right venue for that, though.

Those opting to get the tattoos will of course have to pay for them, but with the cost of the ink and the price of Calleo’s pizza slices you should break even within a few weeks or months, depending on your pizza intake.

“This year the tattoos will range anywhere from $180 to $250 in price,” Calleo says.

He says that last year’s tattoo event saw 25 people take him up on the offer of letting Pi take up a portion of real estate on their bodies in exchange for free pizza.

More than 100 would-be tattooed had to be turned away last year due to time constraints. Tattoos were done on first-come basis the past two years. The raffle aims to make the situation a bit more fair for participants.

Raffle tickets will be available at the Pi Pizza truck and a handful of bars around town yet to be announced.

Gabriel Massey of Scorpion Studios will once again wield the tattoo gun for Calleo. He’s designed a new set of designs for Pi fans to choose from to adorn their bodies with.

As a part of the Nov. 23 party, which will include bands (garage rockers Mikey & The Drags and John Wayne Is Dead) and vinyl DJs playing at the brewery, Calleo and his friend Justin Turner from Bernie’s Burger Bus will be switching roles in his pizza truck with Turner taking over pizza duties for a few hours while Calleo minds the party.

Meanwhile Calleo is also holding an art contest to look for a design that will grace the tops of the 16-inch pizza boxes at his gestating pizza parlor. The runner-up will have their artwork framed and displayed on a wall at the parlor once it opens.

He’s opening the contest to friends all around the country and has already begun sending out blank pizza boxes for them to work on. He’s expecting submissions from as far away as California and New York. Calleo and his Pi Pizza business partners will decide the winner of the contest.

Calleo says that he’s still working on opening up his pizza shop, but Houston’s market is frustrating.

“I’m in negotiations constantly and I have letters of intent going out all the time. It’s all a matter of finding a place that works for us and making the numbers work,” he says.

He says the Houston real estate market is currently not being kind to small businesses starting out, but he’s persevering. He’s currently looking at locations in the Heights and East Downtown to set up shop.