1. Meat Consumption Is Declining









More and more people are eating less meat or ditching it altogether in favor of plant-based foods. In fact, over the past 10 years, American meat consumption has declined by 10 percent!





The USDA reports that 400 million fewer animals were slaughtered in 2014 than in 2007. That’s 400 million individuals who were spared a lifetime of unimaginable suffering.





2. More Millennials Are Vegetarian









The New York Times, “An estimated 12 percent of millennials say they are ‘faithful vegetarians,’ compared with 4 percent of Gen X’ers and 1 percent of baby boomers.” More millennials are vegetarian than members of any previous generation. According to, “An estimated 12 percent of millennials say they are ‘faithful vegetarians,’ compared with 4 percent of Gen X’ers and 1 percent of baby boomers.”





Even the Associated Press highlighted millennials as the driving force behind the growing number of veg options at fast-casual restaurants!





3. Market for Vegan Foods Is Growing









In the past decade, the retail market for vegetarian foods has doubled to $1.6 billion!





Earlier this year, Marketwired showcased the growing market for alternative protein sources, including meat alternatives, which it claims are “poised to accelerate, potentially claiming up to a third of the protein market by 2054.”





4. Millions Are Being Invested









Private investors are putting millions into food startups like Beyond Meat , which had Microsoft mogul Bill Gates singing its praises, or Hampton Creek Foods , which garnered the attention of Asia’s richest businessman, Li Ka-Shing, along with a $23 million investment.





5. Environmental Awareness Is Increasing









Animal agriculture is an extremely inefficient and resource-intensive way to produce food for the growing human population. It pollutes our environment while consuming huge quantities of water, grain, petroleum, pesticides, and drugs.





Cowspiracy and big-name environmentalists like Thanks to life-changing films likeand big-name environmentalists like Al Gore and James Cameron , more people are becoming aware of the serious environmental consequences of factory farming.





6. National Chains Are Offering Vegan Options









More and more companies are realizing the increasing popularity of vegan foods and are offering humane vegan options.





Just this year, White Castle unveiled its first-ever veggie slider, TCBY announced a delicious vegan frozen yogurt flavor, Ikea began offering a vegan version of its classic Swedish meatballs, and Ben & Jerry’s revealed that the company is working on dairy-free ice cream.





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The writing is on the wall: factory farming’s days are numbered.





You can join the growing number of people who are taking a stand for animals, the environment, and their own health by transitioning to a plant-based diet.



