Agnelli outlines Juve ambition

By Football Italia staff

Andrea Agnelli has outlined Juventus’ aims for next season and their hopes to better connect with fans worldwide.

The Bianconeri are heading into the new season with a handful of new arrivals so far secured for new Coach Massimiliano Allegri.

“We have had an interesting transfer window, with the arrival of players like Patrice Evra, Alvaro Morata and Roberto Pereyra to strengthen a squad that has won the last three consecutive Scudetti,” President Agnelli has considered to Bloomberg today.

“We want to reconfirm ourselves in Italy and do the best that we can in Europe. This is our ambition.”

Juventus are currently out in Asia for a three-game pre-season tour that will also take in Australia.

“We have experienced four years of growth, in which Juventus have seen a turnaround on a large scale both in sporting and management terms.

“One of the cornerstones of this strategy is the internationalisation of the brand. We went to Tokyo during last season and we have done a lot of activity at a digital level in Asia, but it is nice to be here physically to reinforce the bond that connects us to our fans in person.

“We have the team that is best supported in Italy, with 14 million fans, to which we can add a further 180 million fans reached worldwide.

“If we could obtain €1-2 from each, we would yield €1.8m-€3.6m. Madrid, Barcelona, Manchester United and Bayern Munich have turnovers of €450m-€500m - we are behind in these tours, but we monetise.

“Whilst the fans come closer to us in terms of dreams and passion, they remain physically distant from the action. The only way to connect with them is through the digital universe, and it is an opportunity that we continue to explore.

“The goal is to test the growth of the fanbase in this way and to bring them closer to the team. In 2006 Juve and Milan made a similar amount to the top European clubs, but since then have suffered a collapse.”

Agnelli considered the focus back home at the moment on the upcoming FIGC presidential elections.

“Looking to Italy there is no plan nor a shared idea about the direction that the system should take.

“The elections have presented a candidate who talks about players eating bananas, rather than outlining his proposals for us to move forward.

“There is still much to do and we should look forward, rather than dwell on the past.”

The President was asked for comment once more on Arturo Vidal’s future at Juventus.

“We have not put any player on the market.”

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