The £25 'face bra' that fights wrinkles: Rubber device claims to banish smile lines

The Hourei Lift Bra puts gentle pressure on cheeks

Its 'wire' band promises to reduce smile lines



Sold on Japanese Trend Store, which also sells wrinkle-busting balaclava

It seems that women will place their faith in all manner of weird and wonderful beauty lotions, potions and gadgets in their quest for youth.

But one store in Japan is taking age-defying gadgets to a whole new level.

Japan Trend Shop are selling a 'face bra' that promises to help fight the smile lines that grow more prominently with age.

Would YOU use this to beat wrinkles? The Hourei Lift Bra claims to help banish smile lines

The Hourei Lift Bra is a band that slides over the back of your head and then the frame fits easily onto your nose.



Its soft silicone rubber curves have been designed to feel comfortable on your skin while the 'wire' design promises to place only gentle pressure on your cheeks.

'If you worry about your smile or laugh lines (nasolabial folds), then a simple but effective device like this that you can wear daily is your ticket to combating the signs of ageing,' say producers.

The makers also suggest doing mouth exercises while wearing the £25 frame.

Pressure is on: The Hourei Lift Bra is a band that slides over the back of your head and then the frame fits easily onto your nose, applying gently pressure to your cheeks

Mouth exercises to do while wearing the face bra

OTHER WEIRD AND WONDERFUL ANTI-AGEING GADGETS

An American 'sleep expert' has created the first wrinkle-busting pillow.

The £55 memory foam cushion features cut out sides to prevent you squishing your face as you sleep and supposedly preventing puffiness and lines.

'I went to my doctor and asked him why I have more wrinkles on one side of my face than the other,' says Patty Colman, creator of the Wrinkle Prevention Pillow.

Her GP told her that sleeping in certain positions night after night leads to sleep lines or wrinkles that become etched into the surface of the skin.

VIDEO : Watch Patty Colman talk about her anti-ageing pillow



The wrinkle prevention pillow allows you to sleep without your face or eyes touching the sides So, to ease the stress of ageing, she created the product to allow women to continue their beauty sleep with full faith.

The Pillow supports and cradles sleeper's head so face never touches pillow. She claims it also works wonders for anyone with eyelash extensions.



Patty Colman talks about the genius Wrinkle Prevention Pillow, here seen in a girly pink shade





The Japanese Trend Shop also sell the wrinkle-busting balaclava and The Faceweaver Exercise Mask, which they describe as 'a new face stretcher from Japan that promises to give users a more youthful and energetic look'.

The stretchy accessory wraps around your face and claims to help exercise different muscles while you make all kinds of bizarre facial expressions.

Other unusual products sold on the website include the £80 Eye Slack Haruka, which is aimed at combating sagging skin around the eyes with battery-powered vibrating pads, and the £70 Beauty Lift High Nose, which applies vibrations to help push the nose higher and make it firmer.



For those looking to emulate the plumped-up lips of Katie Price, the rather cartoonish Face Slimmer Exercise Mouthpiece slips over the wearer's own mouth, with the ultimate goal of boosting the lips to a more prominent pout.

It all started with this: The Face Trainer works to reduce the signs of aging by toning the underlying muscles through a series of exercises

Frightening tightening: The Facewaver Exercise Mask from Japan promises to give users a more youthful and energetic look

Cartoonish: The Face Slimmer Exercise Mouthpiece slips over the wearers natural lips and claims to enhance the natural pout without the need for injections





