While rumours about Paris Saint-Germain entering the esports realm spread for weeks, today, the French top-club officially announced its partnership with media group Webedia. The company owns multiple household brands in the French esports industry. In 2014, the group bought the Millenium website and its teams, lately it acquired Oxent which operates the yearly ESWC tournament at Paris Games Week.

“No one has gathered so many assets in esports,” said Cedric Siré, CEO of Webedia. “We make a bet over several years, and intend to be a leader in France, but also in other markets where we operate. You will soon see the teams ‘Paris Saint-Germain eSports’, wearing the same jersey like the players of the football team,” Siré stated. And he also said this: “The big clubs of the traditional sport will want to take control of esports. We are ahead of this transformation by proposing to operate under license.”

Webedia also bought the talent agency Bang Bang Management whose agents manage the careers and contracts for professional players like Bora “YellOwStaR” Kim. The move surely boosts PSG ahead of its French competitors and will likely speed up the landgrab of European sports clubs in esports.