“It’s a very broad audience track in ‘Star Trek,’ but you may think of it as more male or maybe slightly older. The same thing may be true with ‘The Good Wife,’ but a different demo,” he said. “You can see us sort of testing the waters in each of these areas and potentially doubling down in all of them or some of them or others as we grow the service going forward.”

The CW is feeling super

The last day of the Television Critics Association summer press tour was split between the CW and Showtime, both part of the CBS family. CW Entertainment president Mark Pedowitz said he was thrilled to pick up “Supergirl,” moving from CBS, and “couldn’t sign up fast enough.” But expectations are realistic, he said.

On a much smaller network, “there’s no question (‘Supergirl’) probably will not do as well as it did on CBS, even at the end of the season,” he said. “But whatever it does, it will probably be our No. 1 or No. 2 show of the season.”

“Supergirl” averaged 6 million viewers on CBS. If it get half that on the CW, “I’ll be dancing,” Pedowitz said.