WWE Chairman and CEO Vince McMahon will make a major sports announcement today at 3 p.m. ET, streaming live from the digital platforms of his new enterprise, Alpha Entertainment.

The live stream will be available via Alpha Entertainment’s Twitter (@AlphaEntLLC), Facebook (facebook.com/AlphaEntLLC) and YouTube (youtube.com/alphaentertainment) pages, as well as AlphaEntLLC.com.