With the FBI investigation into her private email server concluded, it is time for the real Hillary Clinton to find her rhythm and her voice. In the history of public-opinion polling, no Democrat has entered the general presidential election with weaker scores on personal popularity, trust or likability than Mrs. Clinton. She has ended up just another policy wonk with a series of different slogans and no central message.

But there is still time for the real Hillary Clinton to emerge and become a strong, popular candidate. To do so, she must return to the basics that have marked her public life and helped her to become the first female to be nominated as the standard-bearer of a major U.S. political party.

Mrs. Clinton’s personal qualities and leadership skills are formidable, but her campaign has somehow managed to hide them. When she began her quest for the presidency, her favorable rating was 44% positive and 40% unfavorable. As she clinched the nomination, her favorable rating was 33% positive and 55% unfavorable—and those unfavorable scores are even higher among white women (57%) and independents (59%). Her trust and likability scores also are upside down, with far more Americans feeling negative than positive toward her.

At what stage does the candidate say to her campaign: “We are doing something wrong and need to change”? In my opinion, the trust issue cannot be dealt with as a separate element, but must be part of the larger presentation of her total character.

The problem facing Mrs. Clinton is not to find a new Hillary, but to show the true Hillary. No one questions whether she is a skilled politician. What has been lost in this campaign is the approachable person. Her campaign seems to be totally tactical, reactive, and based on her opponent and the issues of the moment.