Dan Levy, of OntheDL podcast and Sporting News

Dan Rubenstein, of the Solid Verbal and Sports Illustrated

Bethlehem Shoals, of FreeDarko.com

Josh Zerkle, of Washingtonpost.com and KissingSuzyKolber

and Matt Miller, an in-house Bleacher Report writer

Best known as the butt of jokes among sports bloggers and for their ever-present slideshows, Bleacher Report is slowly taking steps to offer better content Earlier this year B/R hired King Kaufman , from Salon, to oversee writer development. Today, B/R announced the start of their Lead Writer Program with five writers, four of whom were some of their biggest critics With the start of Bleacher Report U , the site is also trying to improve the writing of their current contributors.