Three techniques, in increasing order (top to bottom) of complexity and refinement.

1. Unbutton both buttons

2. Flip the cover over

3. Tuck the cuff and roll it under so that the cuff creates a new, precise end of the sleeve.

4. Repeat until desired length is acheived.

Esquire

1. Start with both cuff buttons unbuttoned.

2. Fold the sleeve up, from an inch or so beyond your elbow.

3. Flip the sleeve upward, to just below the end of the cuff. You want about a third of the cuff to be visible.

Esquire

1. Flatten out the sleeve (preferably ironed) on a steady surface.

2. Bend the sleeve upward at the cuff, then curl...

3. ... until it is inside out.

4. Straighten both the bottom and top of the cuff. They should be very neat and without wrinkles.

5. Fold the full cuff up again, like you did at the start.

6. Curl again. Then neaten. Repeat to your preferred height on the arm. (Consider going higher up with this style.)

Esquire

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