A couple of years ago Maruti Suzuki created the NEXA retail chain which was considered to be a collection of premium products from India's largest carmaker. The regular retail chain of the company which was earlier called just Maruti Suzuki has now been rebranded as Maruti Suzuki Arena.

The purpose of this exercise is to use digital technology to provide customers of its regular retail chain a more pleasant experience. The company has even set up a new website that will allow potential customers to check out their cars and also customise and book it from right there.

This new rebranding process will see 80 new Maruti Suzuki Arena dealerships set up by March 2018 and Maruti Suzuki's existing network of more than 2000 dealerships will be switched over to the new layout in the coming three to five years.

Maruti Suzuki commands more the 50 per cent of the market share in the Indian car industry. Over the years, the company has managed to stay ahead of the competition by judging consumer demands early on and implementing them in a timely fashion. This particular rebranding exercise is once again an example of how Maruti Suzuki has anticipated that demands of the consumers are now shifting towards a more digitally connected interface.

As of now, Maruti Suzuki has four retail chains; Maruti Suzuki Arena, NEXA, Commercial and True Value.

Also Read: Maruti Suzuki True Value: Transforming buying experience of a pre-owned car