Popular UK-based cryptocurrency exchange platform eToro has agreed to an advertising deal that will pay with Bitcoin to sponsor teams from the United Kingdom’s Premier League football organization.

In a press release, eToro announced that it was working with sports marketing agency SportQuake to create partnerships with seven different teams from the UK’s Premier League. The sponsorship entails having rights over digital assets, ticketing, banner advertisements, and includes access to athletes for interviews in front of sponsored backdrops.

The teams included in the deal are Tottenham Hotspur, Cardiff City, Leicester City Football Club, Newcastle United, Brighton & Hove Albion, Crystal Palace, and Southampton. The partnership further extends into the stadiums of each team, though no details on that portion of the deal have been announced at this time.

eToro’s Managing Director Iqbal V. Gandham said:

"The blockchain technology that underpins crypto currencies like bitcoin brings transparency, which we believe can improve the experience for everyone who loves the 'beautiful game', from fans being targeted by ticket touts, or a club negotiating a transfer, we believe that blockchain will revolutionize the world of football."

What’s most significant about the advertising deal is that eToro is paying the tab in Bitcoin – the number 1 cryptocurrency by market cap. The deal is among the largest B2B transactions completed with Bitcoin, and is a huge step public-facing example of Bitcoin being adopted as a currency.

Back in May, eToro expanded its cryptocurrency offerings to become a full-fledged cryptocurrency exchange, adding a number of new digital tokens for their customers to trade. The firm also expanded into the US market.