MONTREAL - The Montreal Impact announced on Thursday a new major three-year partnership with La Brasserie Labatt of Canada, and its Budweiser product.

“At Budweiser, we love sports and participate in the celebration of sporting events,” said David Barrow, vice-president Quebec, Labatt Breweries of Canada. “We are proud to partner with the Montreal Impact in order to share with the fans exciting soccer and unforgettable seasons.”

“We are very proud to be able to work with a partner like Labatt,” said Marc Bourassa, vice-president, sales and partnerships, Montreal Impact. “This demonstrates the relevance of the club and its uniqueness in the advertising medium.”

“This partnership is especially exciting because Labatt shares the same ambition of building the soccer culture in Quebec,” said Hugues Leger, vice-president, marketing with the Impact. “Activations and the experience around the Budweiser brand will invite supporters to arrive early at Stade Saputo, starting this spring.”

In addition to vendors in the stands, there will be 14 points of sale in the stadium where Labatt products will be available. A variety of international brands will also be available, including Stella Artois, Corona, Bass and Alexander Keith’s.