MUMBAI: American electronic commerce and cloud computing company Amazon has picked up the tender document for the Indian Premier League ( IPL ) media rights in what may be a move on part of the internet-based retailer's efforts to find further feet in the sub-continent markets. BCCI is kicked with the response it has been drawing so far after it announced on Sunday the sale of the IPL rights -­ broadcast and digital for 10 and five years respectively ­- to be sold individually or in a bundle for the next designated period.Amazon, the company founded by American entrepreneur Jeff Bezos which has more than a dozen global subsidiaries, is the first among interested overseas parties that has picked up the Invitation To Tender.Sources tracking developments say BCCI expects the global market to show keen interest in the digital rights of the IPL and Amazon picking the tender at the first available opportunity is an indicator of the same. "Everybody's talking about the possibility of the IPL rights battle being between Star and Sony. But our guess is there are going to be surprises in store," a source in the know of things said.Happy with the response they received in the run-up to bringing out the ITT, the BCCI has also gone ahead and floated quite a bundle for the rest of the world rights, breaking it up into territory groups. In doing so, the board ­ for the first time ­ has opened up an opportunity for sub-Saharan Africa where it expects to generate keen interest.As far as group territories go, Group A broadly consists of Asia, Australia, Canada, Caribbean, Central and South America, New Zealand and Israel. Group B consists of Middle-East and North Africa while Group C covers the whole of South Africa. Group D includes sub-Saharan Africa, Group E covers the UK, Ireland and British territories and Group F the whole of the US.