In the last few years, Netflix has been taking the world by storm. Now, Asia is surely catching up on this global phenomenon as the company seeks to dominate market share and content from the region.

It’s hard to imagine that only a few years ago, people did not have any inkling they’d stop watching their television in favor of something more convenient. Often called “global television,” Netflix’s streaming service has been skyrocketing, and the company has set its sights on Asia.

In just 7 years, Netflix has grown in more than 190 countries, over half of its subscribers living outside the US. With over 130 million customers, the streaming revenues of Netflix are expected to go up as it infiltrates the Asian market.

Lower Price Plans

To encourage more people from Asia to subscribe to the popular film and television streaming service, CEO Reed Hastings has shared his willingness to experiment decreasing its rate in the territory.

According to sources, a lower-priced deal would stem from the company, despite its high prices for its major markets. Prices vary depending on the location, but the cheapest plan in the US is $7.99. Meanwhile, its competitors in Asia mostly offer free services or paid ones that range from $2 to $5.

In India, Netflix subscribers pay 500 rupees or $6.85 monthly. On the other hand, Star India’s Hotstar, another streaming service offers people 199 rupees per month. On top of this, Netflix is feeling pressure from YouTube, the most popular free video streaming company in the world.

“He’s not going to get 100 million subscribers in India with the current strategy,’ said Media Partners Asia Executive Director Vivek Couto.