The majority of almost 4000 articles we analyzed focused on the general economic situation of China, its role in world politics and economics and the development of Hungarian-Chinese relations. Meanwhile topics like human rights, Tibet or the protection of intellectual property rights have been barely mentioned.

It is noteworthy that more than half of the articles were published by the small group of online news services. Thus, hvg.hu alone published almost one third of all the articles, while index.hu and origo.hu are responsible for 14 and 11 percent respectively. It also has to be mentioned, however, that the original source of at least 52 percent of all news was the official Hungarian news agency (MTI) thus the share of articles produced by other media outlets themselves was less than half of the total. This fact has had an impact on the generally neutral image of China in the Hungarian media, as 87 percent of the news based on the MTI as a source were neutral. Including all sources, it seems that 4.8 percent of news were positive, 9.4 percent negative and 85.8 percent neutral between 2010 and 2017. When excluding all news based on the MTI, the picture gets slightly different: 3.7 percent of the articles produced by media sources themselves was positive, while 12 percent was negative. Still, the overwhelming majority of reports was neutral.