Jeanne-Salomé Rochat is one of those women who certain cool people like to know. The 28-year-old creative director and art dealer seems special, in that effortless way natural trendsetters have. She’s co-publisher of tattoo magazine Sang Bleu and art magazine Novembre, used to dance and teach ballet, and today makes a living connecting people — people who have money to spend and people who have things to sell. She lives in Berlin but travels regularly to the offices of Sang Bleu in London and Novembre in Geneva (where she’s from). And, it turns out, her approach to money is impulsive and emotional.

How much money is currently in your bank accounts?

I have a vague idea but I don’t really want to say. It changes a lot — depending on what I do next month it could go down to zero. Part of the reason why I don’t want to tell you is superstition: Right now I’m spending a lot of money on an office I’m renting and renovating, and I hope it’s going to pay off… but I’m not exactly sure how it’s going to happen.