Tech Mahindra, part of the Mahindra Group, has purchased a controlling stake in the iconic company Pininfarina S.p.A.

The famed Italian company, which has produced such iconic car designs as the Ferrari F40, Peugeot 205 and Alfa Romeo 8C over its 85-year history, will provide high-end styling and engineering services.

Anand Mahindra, Chairman of the Mahindra Group, said: “Pininfarina will add enormous value to Tech Mahindra’s portfolio of engineering services, but just as important is the fact that the legendary high-end design credentials of Pininfarina will significantly enhance the design capability of the entire Mahindra Group. Given the increasing design sensibilities of today’s consumers, product design will greatly influence customer choice, and therefore our success.”

Dilbagh Gill, CEO and team principal of Mahindra Racing, tweeted: “Absolutely thrilled at the addition of another jewel in the Tech Mahindra crown. Welcome Pininfarina – have lusted over your designs for decades.”