Detroit (CNN Business) Hyundai is the big awards winner at this year's Detroit auto show, capturing both the Car of the Year and SUV of the Year honors.

The awards were two of three given by a panel of auto critics at the annual North American International Auto Show in Detroit.

The third award, Truck of the Year, went to Fiat Chrysler's Ram 1500 pickup. The awards are often promoted in marketing campaigns by the winning automakers.

Hyundai will have a lot to brag about in those commercials thanks to the awards given to Genesis, its new luxury brand created in 2015 to compete against lines like Toyota's Lexus and Volkswagen's Audi.

Genesis brand. The G70 beat the Honda Insight and the Volvo S60/V60, the two finalists in the category. The Genesis G70, which took home the Detroit show's Car of the Year award, had already been named Motor Trend's Car of the Year in November. A compact luxury competitor to small sporty sedans like the BMW 3-series and Audi A4, it's the first all-new model introduced under theGenesis brand. The G70 beat the Honda Insight and the Volvo S60/V60, the two finalists in the category.

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