Companies Ditch B-Word; Frustrated by too Much Hype and Hoopla

In 2017 companies tucked “Blockchain” word into their corporate names to capitalize on the feverish excitement about the new technology. However, the trend reversed in 2018. Now businesses try to avoid the over-hyped B-word and give preference to the less worn-out “distributed ledger technology” (or DLT), the latest report of Forrester Research shows.

Blockchain is considered to be an important innovation that helps create transparent and trustless solutions with immutable records distributed across multiple computers. However, it has become so common that companies now see more harm than good in using it with their products and services.

This phenomenon is dubbed “Blockchain washing.” According to Forrester’s report, now companies find “DLT” more visual and descriptive.

Moreover, blockchain is often associated with cryptocurrencies, which adds negative connotations, e…

This article appeared first on Cryptovest

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