The last few months of stagnant polling has told us in no uncertain terms that Australian voters really do not care for either of the major parties these days, but they especially are not enamoured of the Coalition.

One theory for this indifference is that the values of the Liberal Party are an opaque mystery and that if only people - especially young people - just knew what the party stood for they would enthusiastically get on board with the conservative revolution.

Jim Molan, 67, has something to say to the yoof of today.

Some might reasonably counter that maybe Australians are well aware of party's values and would rather that they were less obsessed with values and more focussed on passing sensible legislation based on good data. But that stuff is far more difficult and offers fewer opportunities for sanctimonious pieces about how dumb the Left is.

And it's that firm commitment to empty moral grandstanding that makes sites like The Fair Go - launched by the Liberal Party on Saturday - such a hilarious mess.