In addition to the brand tracking data detailed above, Morning Consult ran a nationally-representative poll specifically about the campaign ad to gauge awareness of the campaign and how it is affecting the company’s brand.

The survey finds that Nike’s campaign made immediate waves, with 61 percent of respondents saying they had heard a lot or some news about it.

Americans are split on how appropriate the ad campaign is, as 39 percent of consumers said it was appropriate to make him the face of their campaign, while 38 percent said inappropriate. Fifty percent of those who said they wear Nike at least once a month support the decision, compared with 30 percent who do not.