/r/pokemongo is big. Really big.

On 2016-07-05, the Pokemon Go mobile game launched, and it’s (unsurprisingly) popular on reddit. The subreddit dedicated to the game, /r/pokemongo, has quickly become the most popular destination on reddit, eclipsing even /r/leagueoflegends and /r/AskReddit. In the week since the game’s launch, the subreddit accrued 92 million views from nearly 8 million unique users1. To put this in perspective, /r/all in the same time period had 62 million views from 1.6 million users, and AskReddit had 37 million from 4.4 million users. /r/pokemongo is big.

The subreddit is noteworthy not only in its massive traffic, but in the unique ways users generate that traffic. While reddit on the whole is about 60% desktop, /r/pokemongo skews heavily mobile2. This certainly makes sense, as players are out catching pokemon and looking for information about the game in real time. Believe it or not, most of the subreddit’s massive userbase finds the subreddit through Google3. Over that same time period, 7% of AskReddit users came from Google, and 84% were direct or internally-referred. /r/pokemongo ranks quite highly when searching for information about the game, and as such is attracting a lot of new users to the site.

Over half of the subreddit’s views come from users that are new to reddit4, and 86% are logged-out5.

Keep an eye on this repository, which I’ll be updating with some more cool stats about the subreddit’s growth and activity, and let me know if there’s anything specific you all would like to see about it!

Graphs and tld;dr

/r/pokemongo is the most popular subreddit on reddit, and it’s not even close

users on the subreddit skew very heavily mobile

over half of users are brand new to reddit

Source data:

1 pageviews_uniques_by_hour.csv

2 uniques_by_platform.csv

3 uniques_by_source.csv

4 pageviews_by_userage.csv

5 pageviews_uniques_by_login_state_by_day.csv