I don’t read about sports. I don’t read about cars. When online newspapers stubbornly refuses to understand this, they’ve found an effective way of making themselves irrelevant.

Personalization seem to be a difficult feat for most editorial teams. Is there only one truth? One package of content? I’ve seen editorially selected content work brilliantly well for niche sites, but it seems like omnibus newspapers can’t quite get it right. I’d buy in on the importance of editorially selecting stories if the stories were important and relevant – but that’s not really how it is.

Instead, online newspapers are undermining their own credibility when they choose to show the same digital product to me, my mom, and her mom. It’s a mystery to me why newspapers are still operating under what seems to be the dogma of print. It seems like I’ll keep wondering until the last newspapers have turned its key.

Online ads have been pushing content to me for several years that I’ve previously shown interest in.