Rather than following the usual formula of radio promo shows and reggae festivals, Chronixx and his band have played international festivals like Glastonbury and Coachella, appeared twice on “The Tonight Show Starring Jimmy Fallon” and been featured in an Adidas ad campaign. Most recently, he was tapped as the opening act for Nas and Lauryn Hill’s United States tour that begins in September.

By breaking the rules of business as usual, he has positioned himself to compete on the global playing field. His mostly self-produced debut album, “Chronology,” was released on Friday and topped the iTunes reggae charts in every country except for Germany, where it reached No. 2. The album debuted at No. 12 in the United States iTunes chart overall.

“The younger generation has gravitated to Chronixx,” said Bobby Konders of Massive B Records, whose weekend show on New York’s Hot 97 radio station has been a mainstay of the New York reggae scene. Mr. Konders produced many records with Chronixx’s father, the dancehall singer Chronicle, and met Chronixx as a youngster. “I remember he told me he was a beatmaker,” Mr. Konders recalled. “The tracks he was making at that time sounded like hip-hop to me.”

As he recounts in his song “Spanish Town Rockin,’” Chronixx was born Jamar McNaughton in De La Vega City in Spanish Town, Jamaica, also the birthplace of Grace Jones. His father exposed him to music at an early age, and he took an interest in production, inspired both by reggae artists and hip-hop producers including Kanye West. During the past five years, Chronixx and a handful of associated artists — Protoje, Jesse Royal, Jah9 and Kabaka Pyramid — have become known as members of the reggae revival movement. They have sought to integrate modern dancehall with the foundations of Jamaican roots music sonically, and to highlight cultural themes in their lyrics.

Mr. Konders described Chronixx’s audiences as less acquainted with reggae history. “The kids that follow Chronixx are not familiar with Luciano and Anthony B and Sizzla and Capleton,” he said, referring to Jamaican recording artists who rose to prominence in the 1990s. “They’re kids my daughter’s age. The hip-hop generation,” he said. “Chronixx is for their generation, for their era.”