What is Virtual Reality?

Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds. By simulating as many senses as possible, such as vision, hearing, touch, even smell, the computer is transformed into a gatekeeper to this artificial world. The only limits to near-real VR experiences are the availability of content and cheap computing power.

What is augmented reality?

Augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.

What’s the difference Between Virtual Reality and Augmented Reality?

Virtual Reality and Augmented Reality are two sides of the same coin. You could think of Augmented Reality as VR with one foot in the real world: Augmented Reality simulates artificial objects in the real environment; Virtual Reality creates an artificial environment to inhabit.

In Augmented Reality, the computer uses sensors and algorithms to determine the position and orientation of a camera. AR technology then renders the 3D graphics as they would appear from the viewpoint of the camera, superimposing the computer-generated images over a user’s view of the real world.

In Virtual Reality, the computer uses similar sensors and math. However, rather than locating a real camera within a physical environment, the position of the user’s eyes are located within the simulated environment. If the user’s head turns, the graphics react accordingly. Rather than compositing virtual objects and a real scene, VR technology creates a convincing, interactive world for the user.

Mossland uses augmented reality (AR) system, then I will explain more detail about ar systems used mossland as used also in pokemon go and monopoly game system. Mossland will continue the successful of those games.

Types of Augmented Reality apps

Augmented Reality viewer app

An AR app such as Layar or Aurasma that is designed to provide Augmented Reality viewing experiences across multiple brands and content types.

Custom Campaign App

An AR App with 1 to 5 experiences that is published and available through the Apple App Store and/or Google Play.

Custom Event App

An AR App with 1 to 5 experiences, used for a tradeshow or live event that is distributed to dedicated event iPads. Event apps are not available on the Apple App Store or Google Play. Event Apps typically have a life span of 3 to 6 months.

Custom App vs. Universal App

A custom app is client branded and developed and licensed for use by one client. A universal app is a vendor branded app (i.e. Aurasma or Layar) that uses a single, universal App to view all clients’ AR experiences. Marxent is a custom app Augmented Reality vendor.

Augmented Reality platforms & technologies

Qualcomm® Vuforia™

Vuforia is a software platform that uses top-notch, consistent, and technically resourceful computer vision-based image recognition and offers a wide set of features and capabilities. Marxent is a Qualcomm Vuforia preferred vendor.

Unity 3D

Unity 3D is a cross platform game engine developed by Unity Technologies. It is used to develop video games for web plugins, desktop platforms, consoles and mobile devices. Marxent uses Unity 3D to implement 3D models within Augmented Reality apps.

VisualCommerce® (V-Commerce)

The ‘unlimited AR’ platform for hosted, downloadable content. Visual Commerce apps are typically developed as a sales support tool, virtual product trial, with the option to purchase. The V-Commerce™ platform is intended for AR apps that will be expanded on over time, adding new content or experiences.

AR app development & publishing

Android

An open-source operating system for mobile devices created by Google.

App Publishing

Publishing an app allows users to download the app via the Apple App Store and/or Google Play.

Apple App Store

Apple’s App market for purchasing and downloading apps for use on Apple devices such as the iPhone and iPad.

Google Play

Google’s online store for purchasing and downloading apps for use on Android-powered smartphones, tablets, Google TV and other similar devices.

iOS

An operating system used for mobile devices created by Apple.

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