[Video above: This is what comes to my mind when I remember there is another newspaper down the street, with its own editorial writers. You all can decide which of us is which.]

Boyd Matheson named Deseret News Opinion Editor and Head of Strategic Reach — The Deseret News

SALT LAKE CITY – The Deseret News is pleased to announce that Boyd Matheson has been named Opinion Editor and Head of Strategic Reach, joining the executive leadership team of the Deseret News at a key time in the nation’s history and in the ever-evolving media landscape. ... Matheson, the former Chief of Staff for Sen. Mike Lee and most recently head of the Sutherland Institute in Salt Lake City, will drive the opinion section of the Deseret News with an eye toward adding and developing local and national voices and by expending its digital offerings. ...”

No, I don’t know what happened to the other guy.

... Matheson will begin his duties on Jan. 29. He replaces former Opinion Editor Hal Boyd, who left the Deseret News for a new job this year. ...

No, I don’t know what in blazes a “Head of Strategic Reach” does.

And, no, this does not mean I will be directing web traffic to those guys ever again.

Anyway, welcome aboard, there, Boyd.

(Francisco Kjolseth | The Salt Lake Tribune) Tribune staff. George Pyle.