I’ve become increasingly concerned about the rising number of rich people who are being caught unawares by shifts in the sumptuary code. First, there were those auto executives who didn’t realize that it is no longer socially acceptable to use private jets for lobbying trips to Washington. Then there was John Thain, who was humiliated because it is no longer acceptable to spend $35,000 on a commode for a Merrill Lynch office suite.

Then there are the Wall Street executives who were suddenly attacked from the White House for giving out the same sort of bonuses they’ve been giving out for years. Now there is Tom Daschle, who is being criticized for making $5 million off his Senate prestige.

I’m afraid there are rich people all around the country who are about to suffer similar social self-immolation because they don’t understand that the rules of privileged society have undergone a radical transformation.

The essence of the problem is this: Rich people used to set their own norms. For example, if one rich person wanted to use the company helicopter to aerate the ponds on his properties, and the other rich people on his board of directors thought this a sensible thing to do, then he could go ahead and do it without any serious repercussions.