By Lizandra J Rodriguez, Head of Marketing, JoinEight

Last year I was at an event and overheard “ This reminds me of a blind date experience, and I need to find who is the person worth meeting.” This phrase made me realize two things: networking is still a top priority for professionals, but the actual event experience presents multiple challenges for everyone involved.

Imagine the current networking event scenario could offer a comprehensive solution for all event stakeholders to have full visibility and control before, during and after the event. Yes, there are some solutions in the market for ticketing, event planning, and event promotion; however, there are ample opportunities for improving the experience and prioritize the networking goals that professionals seek when attending these events.

JoinEight decided to develop the idea of showing a 360-degree view of the event experience: before, during and after. Taking a step further, we introduced Blockchain technology to incentivize the event ecosystem with a rewards system, and to enable sponsors and organizers reach relevant audiences.

Blockchain technology will democratize artificial Intelligence for companies of all sizes to provide personalized recommendations that today we find only at large retailers owning most of the data. This feature of blockchain is readily applicable to the event industry when, for example, solutions like JoinEight can create a transparent platform with peer-to-peer transactions for organizers, speakers, and attendees, yet with strict controls over privacy.

The beauty of Blockchain is that transcends cryptocurrencies; this technology offers a power of change that companies can use to design multiple solutions that yesterday seemed impossible.

Another example is the token rewards system our platform will provide to incentivize attendees’ engagement in the platform while they achieve their networking goals. In a nutshell, attendees get rewarded from the moment they create their profile, register for events, interact with other members of the platform, write reviews, to only mention a few actions. At JoinEight we understand that focusing on the user experience for attendees, is the first step to achieve the highest value out of the event for everyone involved: organizers and speakers learn about the needs of the audience, and sponsors reach the target audience that would respond positively to their advertising goals.

Are you ready to be part of this journey and change the networking event experience forever? Be a part of the first blockchain powered platform for professional networking events.

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