Every time Pania Te-Paiho Marsh takes a group of women out hunting she sees their confidence grow.

What started as an innocent Facebook offer has grown into a list filled with more than 1000 women who want the experience of going bush.

Te-Paiho Marsh started Wahine Toa Hunting in August and said the idea came about as she wanted people to live a better lifestyle.

"I wanted to help women become more self-sufficient, to walk what I talk."

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MURRAY WILSON/STUFF Haaka Marsh and Pania Te-Paiho Marsh are teaching women valuable life skills on their hunting trips.

​She saw a comment on Facebook from a woman saying she wanted to learn how to hunt, so Te-Paiho Marsh offered to teach her and it grew from there.

"I made a video and said I would teach them for free."

Her humour saw her quickly become an online sensation, with a Facebook page boasting thousands of likes and videos that have a combined viewership of more than 2 million.

Since then, alongside her husband Haaka Marsh, they have taken 33 women into the bush to learn how to hunt deer, with the list of women wanting to go growing by the hundred.

The Tokomaru residents use a public block near Shannon to take the groups out and each time they take three to four women, who don't know each other, to experience bush life.

Marsh goes on all the trips as he has the most hunting experience out of the pair, having been a rifleman in the New Zealand Defence Force for 14 years.

MURRAY WILSON/STUFF These boots get a good workout.

Te-Paiho Marsh said she wasn't the world's best hunter herself, but it was about getting women out there and getting them to give it a go.

"We want to try rebuild people's mana, their strengths, not just hunting.

"Some who come [are] from abusive relationships and you can see they're defeated.

"But you see a difference at the end of it and I'm so humbled to be able to witness it."

She believed women were not putting the time and effort into themselves and this was a great way to do that and also learn a life skill.

"It doesn't matter if you're a CEO or if you're on WINZ, if you have a rifle and you're a good shot you can fill you're own freezer."

The hunting trips were free for those involved, but that comes at a cost to the Marsh family.

"It comes out of our pocket, which is expensive."

Expenses included petrol, bullets, tents, sleeping bags and more, with each trip costing about $200 a person.

The venture is in the process of creating merchandise to help fund future hunting trips.

Te-Paiho Marsh's dream was to keep going and get sponsorship to allow her to take the growing numbers of women wanting her help.

For now, the pair are having to fit their hunting trips around their full-time jobs and raising four children.

Leana Hamlin, a Palmerston North woman who went out on a trip, said the experience was life-changing.

"The knowledge instilled in me will carry on for generations to come.

"This is what I think is the most amazing part about her kaupapa.

"She is sharing knowledge to females that will trickle on down the line, out of the goodness of her own heart."

Her passion for hunting had continued past that weekend and Hamlin said she was planning another trip soon with a woman she met in her hunting group.