The Big 12 had brought up the idea of trying to figure out something to do in the midst of this unprecedented student downtime and they came to us. We already had established a relationship with Mainline and its CEO Chris Buckner and it made a lot of sense to try and put something together with the Big 12. That was the catalyst for the Madden Summer Challenge. And here we are.

Nick Garner, VP of Strategic Solutions and Partnerships for Learfield IMG College