2018 has already been huge for the 7 year old company called Snapchat.

The latest news?

As Ad Age reported, Snapchat is seriously considering changing their advertisement platform in an unprecedented way.

Snapchat is currently testing and considering implementing 3 second non-skippable ads in between Snaps. This is sparking controversy because Snapchat has famously always allowed their users to instantly skip any advertisements while browsing Snaps.