Imagine a car company like a human body. Each element of the body works together as a whole to work toward the common good of the person.




Now, imagine you go to a gym with Chrysler. He’s always spending time working out his upper body and chest because that’s what looks good. Chrysler takes pride in his strong biceps spending most of his time and energy working them out. Chrysler wants you to know he’s in the gym, lifting in a Tap Out shirt, wearing obnoxious colored beats while curling at the squat rack.

Then when leg day rolls around Chrysler is nowhere to be found because he’s “busy” or too tired. But in reality Chrysler is bad at squatting and has weak legs, and instead of working on his obvious deficiency he focuses on what he’s good at. Eventually, his base becomes too weak to support this hulking upper body, meant to advertise success and strength to those around him. When you see his minuscule legs in shorts, it becomes impossible to take him seriously because he’s not well rounded. He has not taken the time to make his whole self better. This is what is wrong with Chrysler today.


Chrysler has spent so much time and energy into making the Charger and Challenger good, but they neglected the obviously bad 200 and Dart. These base model cars are supposed to generate the revenue needed to sustain the company and grow the brand. Sure its great to make something like that Hellcat but if all you have are massive biceps without the legs to support it you just look like a fool. Instead of addressing the issue, Chrysler blatantly ignores it, sending the message that Chrysler refuses to learn from mistakes.


It’s easy for Chrysler to promise that they will work harder to make more competitive base models. But when your working with a fixed amount of resources something must be sacrificed. I don’t think Chrysler is ready to spend more time squatting and less time curling.