We grew our moustaches for Movember. We cultivated full-face beards for Decembeard. We even indulged lesser-seen facial hair when The Sides of March encouraged us to sprout sideburns. But now, the latest month in our hair-covered calendar is daring us to do the unthinkable: shave.

Shaveril – which sounds better, and less like an ointment, when you say it out loud – is the brainchild of Jon Brichto, the Managing Director of creative agency and production studio Brickwall. After recognising that growing facial hair wasn't really a challenge anymore (many men sport the look all year round), Brichto decided to turn the tables on his fellow furry fundraisers.

"The idea of Shaveril came about really as a bit of fun," the 37 year-old explains. "We’re based in the Shoreditch area, and although we've all heard about Movember and other trends that encourage you to grow your facial hair, it seems that everybody has a beard these days. Growing out your facial hair is no longer a statement – it's not that big of a deal.