The National Football League has struck a deal with Verizon Communications Inc. to stream one regular-season game in the coming season, in a bet that distributing the matchup free for consumers over the internet will lure more users and advertising dollars to its platforms.

The game, a week three matchup between the Baltimore Ravens and Jacksonville Jaguars to be played in London on Sept. 24, will be distributed on Verizon’s AOL platform, its mobile video service go90, and Complex, a young male-focused site it co-owns with...