According to the Swedish Agency for Economic and Regional Growth, the number of bednights by Indians in Sweden in 2016 was 175088 nights which went up to 216058 nights in 2017, a 23 per cent increase from the previous year. Michael Persson Gripkow, Chief Brand & Communications Officer, VisitSweden says, “We have noticed a rise in ‘bleisure’ travel trend. In addition, according to Statistics Sweden, 17,000 Indian passport holders resides in Sweden today. This along with other factors has led to an increase in tourism from India.”

Today more than 170 Swedish companies are registered in India among the likes of Ericsson, Volvo, H&M, Scania, DeLaval, Tetrapak and the latest entrant being global home furnishings giant IKEA. This growing bridge between India and Sweden has impacted tourism positively. Ruth Dolla, Project Manager – India, VisitSweden adds, “We look forward to further growth this year. Air India’s direct flight from Delhi to Stockholm completed one year since its first flight in August 2017 and continues to bring incoming traffic from India to Sweden.”

In addition more and more airlines are launching new routes to Sweden. Qatar Airways is slated to launch a direct flight in December 2018 from Doha to Sweden’s second largest city – Gothenburg that will provide better connections to passengers from India.