Crime Stoppers Victoria has launched a two-week campaign to encourage people living in Melbourne's west to dob in their local drug dealers.

The campaign in Sunshine and Brimbank is the first of five due to be rolled out across Melbourne's suburbs this year.

Crime Stoppers Victoria chief executive Sam Hunter urged people to report any information about the manufacture and distribution of ice and other illicit drugs in their neighbourhoods.

"Information from the community leads to real results when it comes to breaking the cycle of crime," he said.

"Arrests are made and warrants are executed as a result of reports to Crime Stoppers."

The campaign has also been delivered to seven regional cities in Victoria since April, leading to an 130 per cent increase in drug-related information reports to Crime Stoppers on average.

Community approach helps combat drug flow: police

Victoria Police's Inspector for Brimbank, David Byrt, said a community approach was needed to tackle the flow of illicit drugs.

"Our front line police are all too familiar with the devastating impacts illicit drugs can have on a person, their family and those in their community," he said.

"Dob in a dealer provides the community with a way to contribute to this fight by providing information, confidentially, about drug manufacture and dealing in their area.

"The smallest piece of information could save someone's life."

Crime Stoppers said the campaign was aimed at identifying dealers and manufacturers rather than end users, and said people requiring assistance would be referred to local health care agencies to discuss treatment options.

Support for people addicted to drugs, and their family and friends, is available from Family Drug Help and the Youth Support and Advocacy Service.

People can contact Crime Stoppers on 1300 333 000.