Gelson's will be the first retailer to offer the award-winning plant-based Impossible Burger to consumers, the grocery store chain announced Thursday. The Impossible Burger is on menus in more than 17,000 restaurants, but home chefs never had a chance to work with the Impossible Burger — until now, the Impossible Burger press release said.

All 27 Southern California locations, including Calabasas, will have the meat mock-up in stores for the first time starting on Friday, September 20. The Impossible Burger rivals traditional ground beef for taste, nutrition and versatility, the press release said.