Machi, the village shrine maiden heroine from this season's adaptation of Masume Yoshimoto's Kuma Miko: Girl Meets Bear, will be going into the heart of the big city in a collaboration with Shinjuku Marui Annex, a department store noted for its cutting edge fashions and household goods.

If, like the heroine, you're confused by the OIOI,tha's a play on If, like the heroine, you're confused by the OIOI, kanji play on Marui where it can read has "circle" followed by a vertical line. Details are to be announced, but the village girl's big makeover has been scheduled for May 24th.





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Scott Green is editor and reporter for anime and manga at geek entertainment site Ain't It Cool News. Follow him on Twitter at @aicnanime.