The National Rifle Association (NRA) released an ad mocking the New York Times on Monday.

The NRA's ad is a parody of one run by the New York Times during the Oscars. In its ad, the paper described the difficulty of discerning the truth from the noise. The ad ends with the tagline "the truth is more important now than ever."

The NRA's ad questions why the Times believes truth is more important now than in previous years.

"The New York Times placed an ad during the Oscars to tell us that truth is more important now," text in the ad reads. "But why now? Wasn’t it important when people were marching? When jobs were declining? When threats were growing? When drugs were flowing? When diplomacy was straining? When policies were failing? When towns were collapsing? When red lines were vanishing? When Obama was lying? When journalists were dying? When Christians were dying? When heroes were dying? When citizens were dying?" "Now, they want your trust?"

The NRA said the Times did not care about the truth when it was bad for liberals. The group said America doesn't believe the paper anymore.

"The truth is that the truth didn't matter to the New York Times then as much as now—because as long as liberals were ‘progressing,' the truth was depressing," the NRA said in a statement. "America has stopped looking to the New York Times for the truth, now more than ever. The times are burning and the media elites have been caught holding the match."