Video marketing; you market yourself through creating videos. You may think that this idea is fairly new, however, the idea of businesses needing a strong marketing strategy is not new. It has always been implied that in order for a business to strive, survive, and grow, they need to market their brand, products, and services. Fortunately, throughout the course of time, the way businesses market their brand has changed and improved, and video marketing is one of the things that came with it.

Today, different ways to market yourself has come to light; you now can market yourself through blogs, music, images or videos. However, among these tools that you can use, one of them has a lot of advantage over the others, and it’s video marketing.

You may be surprised to hear that video marketing is not a new idea. However, what has changed is that videos have become essential on every channels and platform.

Video marketing is not one part of your overall strategy. A video is now an essential part and should be playing the main role in your campaign and outreach attempts.

This kind of marketing is now here and it won’t be leaving anytime soon. Even executives from one of the largest social media platform, Facebook, have predicted in the next five years or so, videos would be seen and heard in most, if not all, platforms.

While you may think that giving all your time and effort on optimizing your contents for search engines such as Google and Bing, you should know that you’re going to miss out if YouTube is not on your list.

You should also take this into consideration, according to HubSpot, more than 50% of people enjoy seeing videos from companies that they support. This is higher from newsletters and social images, which are both more than 40%. It has also been found that people can remember videos better compared to images and text.

What Is Video Marketing?

You may already be aware that a picture is worth of more than thousand words, so stop and think how much is the worth of a video, even if a short one. That’s where video marketing is based. It’s a strategy that aims to incorporate video into your marketing efforts.

You can use video marketing in everything. You can use it to build your customer rapport and promote your brands, products, and services. Video marketing can also be used as your medium to promote customer testimonials, how-tos, viral contents, and live-stream events.

However, before you start filming, you should need to learn the different types of videos and figure out what fits your goals.

Personalized Videos

When you have a communication with your users, exchanging comments on social media or emails, recording a video as your response is a special way for you to continue the conversation. Videos are also a great way for you to catch the attention of someone who has not responded to you. You can record yourself sending a personalized message or recapping important points in the previous conversation.

Augmented Reality Videos

With this of video, what you’re currently looking at, wherever you may be, a digital layer would be added. You can edit the way your video would look, you can make it look like you’re in space or you’re in the clouds.

Virtual Reality and 360 – Degree Videos

In 360-degree videos, your viewers would be able to see in every direction just by scrolling around. Thus, they’ll be able to see you and your surroundings from different perspectives, allowing them to experience a certain location or event.

Virtual reality will allow your users to experience different kinds of reality while giving them the freedom to control and navigate things.

Live Videos

Live videos have recently become the rage in social media. Viewers can get a look behind-the-scenes of your company; giving them a look at how things really are since you won’t have time to edit out things. People can see everything in real time; thus they’ll be encouraged to comment and ask you questions.

Animated Videos

Animated videos are videos that can easily capture your audience’s attention, especially the younger ones. Why? Well, through animated videos, people can easily understand concepts that seem to be hard-to-grasp. You can use strong visuals while showcasing your intangible product or service.

Case Study And Customer Testimonial Videos

Most of your clients would want to have an assurance that your product or service will solve their problems. The best way for you to showcase how your product or service is the best solution out there is through creating a case study video.

You can feature your clients that are happy with what you’ve provided them. Note: these people, your loyal clients are your best advocates. You can get these clients in front of the camera, let them describe what were the different challenges they’ve encountered, and how you have helped them solve these challenges.

Explainer Videos

This kind of video aims to help your clients understand how you can help them. Most of the videos of this type are showcasing a fictitious buyer persona of a company, someone who’s struggling with a problem. The video also aims to show how this fictitious buyer persona overcame their problem through your help.

Educational or How-To Videos

Educational and how-to videos are aimed to teach your users something new or help them get the foundational knowledge to help them better understand your company.

Expert Interviews

It’s a great way for you to build your authority in your industry and gain the trust of your target audience if you interview experts or influencers in your niche. You can also interview your internal experts, especially someone who has a different point of view of things. You and that person can discuss in front of the camera.

Event Videos

There are times that your company holds events such as conferences, discussions, or a fundraiser. This can be a perfect time for you to do a highlight reel or interview people worth talking to.

Brand videos

This type of video is usually distributed as part of an advertising campaign. It usually showcases your business’ vision, mission, history, products, or services. A brand video aims to build awareness and attract more people to your brand.

Demo Videos

This kind of video can help you showcase how does your product or service work. You can help your clients through giving a tour of your software or showing a physical test done on your product.

These different kinds of videos can help you on your video marketing campaign. The better that you understand, the better you’ll be able to take advantage of them.

How Does Video Marketing Work?

There are a lot of reason why video marketing works for most marketers. Here are some of them:

Video Marketing Works Because Videos Are More Engaging.

Most of the time, a well-told story is ten times more effective than a well-written article. Why? Through videos, you can explain things that seem to be complex in a written article in a simpler manner.

Video Marketing Works Because Videos Can Help You Better Connect With Your Audience.

People can connect more to something that they can see and hear. Your audience can relate to you since it would seem to them that you’re talking to them through your video. It’s better than reading an article. Plus, it can help you establish your rapport with them.

Video Marketing Works Because It’s More Targeted Than Other Alternatives.

Video marketing can help you in finding and engaging with people who may want to purchase your goods. It can also help you convert them to become buyers and retain as return clients.

Online videos can easily outdo other methods, especially when you’re on social media platforms such as Facebook, Twitter, and Instagram. Videos allow your audience to connect and relate to you.

Video Marketing Works Because Of Videos Index Two Search Engines.

When you make videos, and post them on YouTube and on your website, you’re indexing your content on two search engines: on Google and YouTube. Thus, you’re hitting two birds with just one stone and making your complex task easier.

Are You Interested In Investing In A Video Marketing Strategy?

It’s important that you should never forget that even though this strategy has been proven to be effective and successful, you need to do it right.

If you’re interested in creating your own video marketing strategy and plans to start soon, you’ll need to have the proper gear. Well, here’s our list of The Exact Gear You Need to Record Pro-Quality Videos for Your Online Content! I’ve helped more than hundreds of entrepreneurs and small businesses all over the country, and I’d love to help you too!