Palmer Luckey has been one of the strangest figures in video games. First known as the founder of Oculus and designer of their headset, he became the poster boy for VR through a very awkward Time cover. Things went south when it was alleged he had put money into an organization spreading damaging memes (what a weird phrase to write) during the 2016 US presidential election.

There’s more sex here.

Now he’s moved on to more, uh, creative pursuits. Like appearing in sexually suggestive clothing historically intended for women, like he did earlier this year cosplaying as Metal Gear Solid V’s Quiet. Only now he’s doing it as a VR spokesperson.

Courtesy of NeoGAF, it seems that Luckey appeared in a bikini and blue wig at an event called “AVRS HentaiVR Pool Party with Palmer” in Tokyo. He was indeed there to talk about the application of VR in adult entertainment, and you can watch the video here if you hate yourself. I will say that Palmer looks a lot more comfortable in his state of undress than the lady sitting next to him, so rock on, I guess.

This is made a little bit more surprising by the fact that Luckey will be appearing at the HTC Vive stage show at the Tokyo Game Show this weekend. We don’t know in what capacity, but it’s probably safe to guess it won’t be about porn.