About Us

Our aim is to bring you the best in ethical beauty! Built from a passion for cruelty-free makeup and skincare, we offer a selection of products including, vegan, non-toxic, natural and organic beauty choices.

We seek out natural and ethical alternatives to provide guilt-free, luxurious & safe beauty products. Our aim is to get others to make the switch to ethical alternatives including cruelty-free!

Based in Auckland & founded in March 2015 by two animal lovers Matt and Fiona, we are proud to be 100% New Zealand owned and operated.