Varanida, a digital advertising startup, plans to offer advertisers refund in case of unsatisfactory progress. For that, it will seek Blockchain application. The firm is optimistic to bring transparency and increase revenue for the users. Varanida terms the recent attempt to be a profit model for companies.

The company is using an updated model which uses the traditional systems to fuse it into DAICOs. This is a relatively new concept coined by Ethereum founder, Vitalik Buterin.

The main aim behind DAICOs is to make sure that the investors can get a secure refund from the initial phase of advertisement. Established in Lyon, Varanida aims to reduce irrelevant ads and to improve the digital content.

Regarding this matter, Anji Ismail, Varanida’s CEO has also expressed his concerns. He has explained that the use of DAICOs will also enable the company to access itself in the required way of business analysis. This will in turn make Varanida a part in the evolution of ICOs.

As per the report, there will also be an increment of revenues in the websites which will encourage for more number of good quality contents. The websites will also be able to examine statistically the business strategies without affecting the readers.

With the use of Varanida’s fraud-free network, advertisers can also lay out innovative ideas to make their websites more attractive. Round 2 of Varanida’s token offering will end on Oct 5. The implementation of DAICOs would surely improve Varanida’s market value in the future.