Barely a fortnight after Premier League giants Arsenal won over Australian fans on their tour down under, the Gunners' owner is about to deliver something far less palatable to these shores.

American billionaire and Arsenal owner Stan Kroenke is planning to go global with his US-based My Outdoor TV channel, which can be viewed online via an app. The channel features, among other things, the hunting of big game in Africa and Kroenke plans to market it to an international audience, specifically earmarking Australia, alongside Britain, New Zealand and South Africa.

The channel has caused outrage among conservationists and animal-welfare groups due to the programs devoted to "trophy hunts" for safari animals, such as elephant and lions.

A spokesman for the MOTV channel, Simon Barr, told the BBC it would only screen "ethical hunts" but warned it would not censor what could be graphic footage of animals being killed for sport.