Dillon Davis

Battle Creek Enquirer

Kellogg Co. brands Cheez-It and Pringles have entered into a multi-year agreement to be the official snacks of Major League Soccer.

The Battle Creek-based company said Thursday the move brings "bold snacking experiences" to fans of the 22-team professional soccer league. With it, the company said it's launched the Kick It with The Pros Sweepstakes to allow five fans a trip to 2017 MLS All-Star week in Chicago as well as MLS merchandise to 100 first-prize winners.

"We know Cheez-It and Pringles fans love soccer, from playing in the game themselves to cheering on their favorite team and players at home," Melissa Pawlowicz, senior director of promotions for Kellogg's, said in a news release. "We're thrilled to be partnering with MLS to bring soccer fanatics of all ages exclusive and unique experiences throughout the season."

Michigan does not have an MLS franchise, though Detroit Pistons owner Tom Gores and Cleveland Cavaliers owner Dan Gilbert put in a formal bid in January for an expansion team. The group reportedly has offered to buy the Wayne County Jail construction site, which they're hopeful could be the future home of the team's stadium. Detroit is one of 12 cities competing for four MLS expansion teams.

More information about the Kick it with The Pros contest is available online at kickitwiththepros.com.

Contact Battle Creek Enquirer income and opportunity reporter Dillon Davis at 269-966-0698 or dwdavis@battlecreekenquirer.com. Follow him on Twitter: @DillonDavis