Perhaps it was the only sour note hit during Alberta Flood Aid.

Things were going incredibly well during Thursday night’s monumental concert fundraiser at McMahon Stadium with the sold-out crowd of 32,000 enjoying performances by such big-name acts as Jann Arden, The Sheepdogs, Randy Bachman with The Sadies, Johnny Reid, Tom Cochrane and more. Organizers made the mood that much more positive when they came onstage and announced they had hit the $1.4 million mark — which was quickly made $1.5 by Telus — thanks to attendance and donations from people watching around the globe via live broadcast and webcast.

And then came Nickelback.

Despite being a somewhat divisive choice to headline the event, the Hanna band had earned a great deal of goodwill by agreeing to return to their own “backyard” to pitch in and help, even shelling out a great deal of their own dough just to make sure they and their gear could make it to town in time.

By the time they were ready to take the stage to wrap things up even the haters were offering up some love.

That was until the plug was pulled on the live feed. Telus, obviously feeling the heat made it known that it was completely at the behest of the band, tweeting out: “Hi everyone. The @Nickleback (sic) exclusive performance was a request from the band. Sorry we couldn’t live stream this portion of the concert.”

The Nickelbacklash on social media was immediate and venomous, with fans understandably perturbed and the haters seemingly happy to be reminded how much they hate them.

Here’s a sample of some of the best and printable reactions directed at both Nickelback and the erroneous Nickleback.

The band has yet to officially respond, but Nickelback associate Bradlee Kind shot back at some of the critics on Twitter, saying the band gave much to appear at the benefit. He also called out Telus for placing the blame on the band, calling the company "classless." You can see his tweets at the bottom of the list below (warning: Kind uses some naughty language).

View Twitter reaction on Storify.

