ELORA, Ont — After a recent move by corporate giant Nestle to extract and bottle the water from an aquifer supplying the idyllic small town of Elora, Pagan writer Dr. Brendan Myers has been prompted to put his money where his mouth is. Elora is both Myers hometown and the inspiration for Fellwater , the setting in his fantasy novel series “The Hidden Houses .” Myers has pledged to donate the profits from the November sales of these books to a community group called Save Our Water . The money will be used to help cover the costs involved in fighting Nestle’s extraction plan.

Nestlé Waters Canada, a subsidiary of the transnational Nestlé Company, has conditionally purchased a well, which is located on the Grand River across from the Elora Gorge Park. To begin operations, the company needs approval from the Province of Ontario’s Ministry of the Environment

In a recent interview, The Wild Hunt spoke to Dr. Myers about his pledge to donate to Save Our Water and about his hometown of Elora:

The Wild Hunt: What is the most beautiful thing about the town of Elora?

Dr. Brendan Myers: The gorge. It’s a two-kilometer, 20-meter deep riverbed of limestone, topped with a cedar forest. There are always trees and cliffs to climb, little holes and blind caves to explore, and stories to tell. In the spring the oil from the cedar trees was thick in the air, so much that after a few hours you would feel like you bathed in it. In my novels I described it as “a place you could go wandering, and never care if you became lost.”

In a recent blog post, Myers wrote:

Elora’s rich, diverse, delightful, and bountiful watershed, the very flowing heart of the real-world fairyland that I still love, is clearly threatened by industrial water extraction. The company plans to take 1.6 million litres of water every day. That’s almost as much water from the aquifer as the village itself takes; effectively doubling the demand on the ecosystem. Yet where Elora residents pay $2140 per million litres, Nestlé will pay only $3.71 for the same volume.

Local residents are concerned that the aquifer will not be able to sustain the drain on the water supply, or the increased traffic on the roads that the water trucks will create, as they haul water as much as 24 hours a day, seven days a week. The water will be moved to the neighbouring town of Aberfoyle, where it will be bottled in plastic bottles and sold to the Canadian market.

The residents of Elora have banded together as the group Save Our Water and have made three demands:

Require Nestle to monitor local wells for two weeks prior to the Middlebrook pumping test in order to provide better groundwater baseline data, plus a commitment from Nestle to assure transparent data collection and independent, third party assessment of the test results.

Impose a three-year moratorium on consumptive water-taking permits for commercial bottling in the Grand River Watershed.

Provide municipalities in the Grand River Watershed time to complete their Water Supply Master Plans and Tier Three Risk Assessments as required.

As a writer and high profile member of the Canadian Pagan community, Myers has decided to use his influence to help spread the word and publicize Save Our Water’s work. In his most recent blog post, he expressed his own rage and despair at what he perceives as an injustice and offers his books as a way for others to experience the magic Elora has to offer. By pledging his November book profits to the campaign, Myers is also offering an incentive for book buyers to help the cause.

TWH: What message are you trying to send out to other Pagans by making this pledge?

BM: I suppose I’m saying that each of us can do more than think we can do, and perhaps more than we presently do, to protect the earth. Modern paganism is not only about spells and rituals and honouring the gods. It’s also about social and political justice. This has been the case since the 1700’s, when the first modern pantheists published tracts against mercantilism and monarchy. It remains true today with the activism work of Reclaiming, The Pagan Federation, and so on. Squabbles about which lineage of British Wicca is “authentic”, or about the relative merits of hard versus soft theism, are in my view red-herring distractions. More important than what you believe, is what you do. So this month I’m donating my royalties to a noble cause. So let’s all drop the hair-splitting and fight the real enemy.

TWH: What has the response to your pledge so far?

BM: The response in social media has been excellent. My blog post has been “liked” and “shared” by hundreds of people; it’s my second-best social media response since I wrote Clear and Present Thinking. My blog post was retweeted by no less a luminary than Neil Gaiman— I’m especially proud and thankful for that! In terms of book sales, however, I’ve sold no more than usual this month. Publishing is certainly not a path to wealth and fame (unless you have a million-dollar budget for marketing, which I don’t). But there’s still more month to go.

BM: Yes, I do. I’m convinced that climate change and global warming is the most important problem of our age— socially, politically, economically, philosophically, and spiritually. I wrote my doctorate on environmental ethics and future generations; I regularly discuss it with my students; I vote with my money and my feet for economic change; in fact I sometimes lobby my government.

TWH: Are there any other causes that you are particularly concerned about?

BM: I’m deeply concerned about income inequality, the “dumbing down” of culture, the apparent rise of “men’s rights activists” (translation: anti-feminist activists), whether my books will be still be read after I die, and when Bethesda will release the next Skyrim game. (Although I’d rather create my own such game.) But mostly I want to live a good life, as a writer, as a friend to those I care about, and as a human being on this good earth and at this interesting historical time. To paraphrase Cornell West: I’m not promoting any particular political ideology, I’m just trying to live a life of integrity.

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This decision from Ontario’s Ministry of the Environment is expected by mid-November.