The blog that broke created the Fakegate story, only to have it blow up in their faces when skeptics fingered Peter Gleick as the culprit, forcing him to admit that he’d been the one to steal the documents from Heartland, has had its 15 minutes of fame, and is now headed back into Internet obscurity.

On the graph below, one can clearly see the traffic spikes of Feb14th, when the story broke was first marketed, and Feb 2s1st when Gleick confessed made his limited hangout. Since then it’s been downhill for DeSmog.

Alexa global traffic rank for DeSmog and WUWT, lower number is better (for example Google is #1)

If found this graph at 3 months also very telling:

That’s what is known as a “dead cat bounce”. Even more cowbell Chris Mooney articles don’t seem to be helping DeSmog.

After this fiasco, I hope David Suzuki starts to wonder why he’s (allegedly) funding those guys. I’m guessing that there will be another traffic spike for DeSmog in the not too distant future, when indictments and lawsuits are handed out.

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