Update: Another bus shelter ad was spotted in Los Angeles! Lionsgate has just won the year with their absolutely ingenious viral campaign for Adam Wingard’s You’re Next (review), which opens in theaters August 23.

While we’re unaware of how many cities partook, Los Angeles and New York bus stops reportedly carry displays for Lionsgate’s upcoming comedy, The Big Wedding, which reflect one of the “animals” from the hotly anticipated slasher You’re Next!!

Looking at the following image, I can’t tell of there’s an actual reflection or if Lionsgate “printed” the animal on the top layer of the Big Wedding poster; either way, what you’ll see inside is pretty haunting and beyond eye-catching. Take a look and marvel at the brilliance behind Lionsgate’s marketing department. What do ya’ think?

In the slasher penned by Simon Barrett, “When a gang of masked, ax-wielding murderers descend upon the Davison family reunion, the hapless victims seem trapped…until an unlikely guest of the family proves to be the most talented killer of all.“