To write this article, I have had to do some personal reflection and reminiscing on the earlier stages of self-discovery and the decision that music would be more than just a hobby. This decision was born out of the desire to create and share my stories with the world.

Photo by: Max Richter

At the age of 18, a childhood friend introduced me to the basics of music production. I still remember the dazzling look in my eyes and the never ending thirst for more knowledge on this field. I wanted to expand my horizon, so I invested a few bucks into building a home studio as I needed the flexibility of being able to record and mix on my own terms. I continued producing and selling my instrumentals locally but never experienced any breakthrough as a producer. It took me several years of trying and failing to realize that it takes more than having a great product to be successful in today's business world. This realization also prompted the concept which I’m about to discuss.

“You learn more in failure than you ever do in success.” Jay-Z

Every day fresh ideas are being conceptualized, creatives are discovering their potentials, some are taking the leap of faith to pursue their passions even in highly-saturated industries. The question is how many would continue when life tests their willpower and how many would have the unwavering courage to get their creative concepts from their closets to the world.

In 2017, Hannes (HKMK) and I had produced and released a four-track EP with little knowledge of what promotion really entails and how this could be successfully implemented.

Total Spotify streams: 1000

Duration: 4 weeks

Tracks: 4

We were disappointed on analyzing the stats as they did not match our expectations. Reflecting on the EP we were convinced that we could have executed it better and we were determined to improve this by planning strategically for future projects and applying the following key points which we realized:

Embrace reality

This implies taking full responsibilities for your actions without putting unnecessary pressure on yourself. Also, it includes expecting less from external forces beyond your control and focusing on proven key actions that bring you forward.

2. Patience

Being thankful for every little achievement on your journey is an important asset for your mental wellness. Allow patience to flow like water. A drop of water does not make a fountain.

“You can’t jump from little things to big things. It just takes time and patience”

Nadia Comaneci

3. See Money as the fuel for your projects

Many people see money as their drive but it actually starts with the WHY question. Once you are able to answer this the next step is to start seeing money as the fuel for your projects. How much priority do you give your dreams? How much do you invest in the things that will take you forward?

4. Educate yourself

“You have access to all the information needed so if you’re not self-educating then it’s your fault. We are not in a world where knowledge is exclusive to only a certain demographic of people ” Russ

Total Spotify streams: 131,106

Duration: 6 weeks

Tracks: 1 Single

We reflected upon the above-highlighted points. This resulted in the success which we experienced from one of our recent singles Chosen One. The track hit a new record for us as it gathered a lot of momentum in the first 6 weeks of release due to the support of our amazing music partners. Taking the courageous step to allocate your time and resources into building that career isn't always an easy step to make. However, it is a highly needed catalyst for success in today's business world and self-fulfillment. The chances that some Record executive or Business tycoon would give you a quick shot to stardom or immediate success are relatively small break the illusion and start investing in yourself today.

Good Vibes from Germany

Garey Godson & Hkmk

ROOM OF UNDERSTANDING

“discover inspire accelerate”