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What’s in a (domain) name?

Alberta Party Leader Greg Clark and his supporters are having a chuckle at the expense of the PCs after the cash-strapped upstarts purchased the online .com and .ca domain names for “Choose Alberta’s Future” — which just happens to be the Tories’ campaign slogan.

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“It’s a classic case of the PCs not seeing the trees for the forest,” Clark said. “Details are important.”

He said party members spotted the Tory slogan Tuesday while watching Premier Jim Prentice announce the May 5 provincial election during a webcast.

“All of us were tuned into the webcast … and one staffer just happened to go after the .ca and the other .com,” Clark said. “It wasn’t a planned thing. The opportunity was there and our team took it.”

The domains now direct users to the Alberta Party website.

It wouldn’t be the first time someone has scooped a key website domain from the Tories.

In 2008, lawyers representing then premier Ed Stelmach threatened to sue a political science student who had purchased the domain edstelmach.ca.