Mercedes-Benz has extended its support for ESL One Dota 2 tournaments for another two years.

The Daimler car brand will become global mobility partner for ESL, and will continue to provide a new car as part of its Most Valuable Player award.

Partnership continues with this weekend’s ESL One Hamburg event—other sponsors include Intel, Vodafone, Alienware, DHL, Logitech G, and paysafecard.

Mercedes-Benz has extended its partnership with ESL , for the ESL One Dota 2 tournament series, until Dec. 31, 2020. The agreement covers both national and global tournaments, with Mercedes-Benz having supported competitions in Germany, Malaysia, Poland, and the UK over the last year. Financial terms were not disclosed.

As part of the continuation, Mercedes-Benz has been named ESL’s global mobility partner. The Daimler car brand will continue to support the Most Valuable Player award for ESL One Dota 2 events, in which the winner—decided by a combination of fan and expert voting—is awarded a custom trophy and new Mercedes-Benz car. Mercedes-Benz has marked the announcement by uploading a new commercial on its YouTube channel, centered around the history of video gaming.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]Mercedes-Benz will return as a sponsor for this weekend’s edition ESL One Hamburg.[/perfectpullquote]

“We are systematically expanding our involvement in esports”, said Britta Seeger, member of the Daimler board of management, responsible for Mercedes-Benz cars marketing and sales, in a statement. “As a global brand, we want to open ourselves up to new target groups. esports gets us into a dialogue with young people, especially those with an affinity to technology. We are pleased to be part of the rapidly growing gaming community and support the ESL in further advancing this action-packed and thrilling sport“.

Mercedes-Benz will return as a sponsor for this year’s edition of ESL One Hamburg, the tournament that began the partnership last year. In addition to premium partner Vodafone, and official partners DHL, Logitech G, Alienware, and paysafecard, ESL One Hamburg 2018 will also be supported by McDonald’s, clothing brand SNIPES, Pringles, and SAP—the latter of which will be providing analytics to an esports event for the first time.

In China, Mercedes-Benz remains a principal sponsor of the League of Legends Pro League (LPL), and is also supporting the League of Legends World Championship in China for the second year in a row. The car brand entered into a one-year sponsorship deal with Chinese team Royal Never Give Up (RNG), to promote its GLA SUV model.