Reebok, one of India’s leading fitness brands, has been constantly innovating to provide the right solutions to fitness aficionados across the globe.

Staying true to this commitment, Reebok recently launched the Reebok HIIT TR, its first shoe designed for HIIT.

Reebok had rolled out a survey to understand the awareness amongst consumers about the right shoes that should be worn to the gym. While India is constantly evolving when it comes to fitness trends, the survey brought out the gaping lack of awareness amongst consumers.

The responses from consumers across Delhi, Mumbai and Bangalore showed that 65 per cent of people are aware about the difference between running and training shoes, yet it turns out that close to 60 per cent of them don’t end up wearing the right shoes to the gym.

The fundamental reason behind the above is that they are simply unaware about the effects that wrong gear can have to not only their optimal performance, but also their injury post working out.

The survey also revealed that men tend to buy shoes more frequently than women, and when women do buy shoes it is in the range of 1K-5K.

To close this glaring gap and provide their customers with what they need, Reebok came up with HIIT TR.

The Reebok HIIT TR responds to a trend in the HIIT community of consumers frequently wearing running shoes that don’t provide adequate support for the dynamic movements of HIIT.

The increasing popularity of HIIT-style workouts has created a rapidly growing global community and Reebok’s new fitness shoe answers the need for superior grip, stability and durability across an array of workouts.

The survey also brought out an alarming truth that close to 40 per cent of people are unaware about the difference between running and training shoes altogether.

It has been Reebok’s aim to constantly educate and provide the right fitness solutions to consumers, and with upcoming launches and customer-centric innovations, the brand will continue to focus on the same.