There will always be differences between marketing to businesses & marketing to consumers. Even though the end job is selling to a person, an experienced eye can notice the difference that runs deep between these two types of markets.are more based on logic & consumer’s purchase is more based on emotions. This is one of the reasons that personalized marketing has long been the foundation of B2C & not so clean-cut in the B2B world even though everyone talks about it, but few have mastered or even tried.

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What’s Personalized Marketing

So what’s the answer?

In simple words, personalized marketing is the process of crafting content as per individual user’s preferences or characteristics. This allows letting you learn more about the audience which is key to driving sales. In the world of marketing, it’s an open secret that the best way to generate demand is to directly appeal to buyers in a direct, relevant & engaging way. The trouble in B2B is that, a product is sold to a high-level decision maker or decision makers who have complex priorities or obligations unlike a consumer whose only reservation is whether a certain widget matches their drapes. This brings marketers to the doubt whether B2B even needs personalized marketing?

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1.Personalization in ABM.

2.Personalization in Email.

3.Personalization in Social Media.

4.Personalization in web experiences.