Mario + Rabbids Kingdom Battle is off to a strong start in Japan. During the week of January 15, it was the market’s top-seller. Media Create reports first week sales of 67,000 units.

Media Create further states that Mario + Rabbids Kingdom Battle sold through 78.26% of its initial shipment. The Rabbids series isn’t really a big deal in Japan, and pre-orders were a bit on the slow side. However, reservations picked up quite a bit to about 30,000 units. Media Create also says that commercials have made a big impact and have appealed to the family demographic.

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