DALLAS – It started as a hashtag that went viral before Texas concluded a furious signing day finish in February. Now it’s going to be a motto Charlie Strong hopes to see his 2016 team adopt as a mindset.

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Strong said on Tuesday during his press conference at Big 12 Media Days in Dallas that one of the team’s themes is #Believe, which caught on like wildfire late in the recruiting cycle as Longhorn players and coaches took to Twitter to promote it in droves. The Longhorns finished with the nation’s No. 7 overall recruiting after adding four former Baylor signees last month, a sign that good things are happening on the Forty Acres despite consecutive losing seasons.

Strong is hopeful his players will take the good things that have happened ever since the Longhorns walked off of the field in Waco on Dec. 5, 2015 with a 23-17 upset victory over Baylor to conclude the season and start to believe that they can happen on the field with consistency.

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Ever since he arrived at Texas Strong has talked about the lack of self-confidence the players have shown. It’s an attitude residing in the program Strong has been on a mission to eradicate over the last two-plus years, something he feels must happen if the Longhorns are going to start moving in the right direction.

“I tell them all the time, if you don't believe in yourself no one will ever believe in you,” Strong said. “It’s time to start believing in yourself and get this program head back in the right direction.”