Around 58 percent (six out of 10) men prefer brunettes when it comes to choosing lovers while only 16 percent believe that blondes are better in the bedroom, according to a survey conducted by Lovehoney.co.uk.

The survey also found that 12 percent men think that women with black hair are better in bed and 9 percent feel that women with red hair make excellent lovers.

"Until now, brunettes have had fun quietly," said Russell McGrath, hairdresser and operations director at Michael Van Clarke London. "But now they're outshining the blondes and are enjoying a sexier approach to life."

"We find women often come into the salon asking to go brunette for a sexier look - from Elizabeth Taylor to Audrey Hepburn and Anne Hathaway, brunette starlets have inspired women for decades," McGrath said. "Brunettes have healthy locks with bounce and shine in abundance - this promotes confidence which makes it the number one choice for hair color."

The survey also revealed that sense of humor is considered to be a vital ingredient while selecting a partner, the fact that is supported by nine out of 10 participants. A quarter of women admitted that they would sleep with a man who is funny, even if he is unappealing.

And when it comes to men, majority of them (55 percent) favor women who could cook well..

"Our poll shows that men are looking for brunettes who are great in the kitchen. It probably explains why the brunette baker Luisa Zissman was such a hit with male fans of The Apprentice," said Richard Longhurst, Lovehoney co-founder."Women want a dark-haired lover who can laugh them into bed and they are not too bothered what he looks like - so I guess that is very good news for Michael McIntyre."

"Seriously, this shows that most of these sayings have entered our vocabulary because there is some truth in them, though some more than others," said Longhurst.

Other findings of the survey:

- Around 75 percent or three-quarters of women and 63 per cent of men stated that their best lover was a horrible dancer.

- Six out of ten (64 per cent) claim that income is irrelevant, a third (33 per cent) believe that it is a factor, not the main one, 4 percent feel that wealth is the ultimate turn-on and that money can buy love.

- According to 70 per cent of the respondents, the G-Spot does exist, though 20 per cent of women said their partner is yet to find it.

- More than a third of the participants claimed that quiet people are more sexually voracious most of the time, 56 percent feel that it is sometimes true; whereas just 9 per cent said that quiet people are also shy in the bedroom.

- About 59 percent of men admitted that they think more about sex than women when compared to 45 per cent of women.