The New Rams Logo: It’s Bad And Nobody Likes It

Is it April already? The calendar says March 9th, but it’s got to be April 1st. Otherwise, this Rams’ logo story might actually be a real thing. And it seems that it is. The legitimacy has been confirmed by Yahoo! Sports NFL reporter Charles Robinson and the Rams trademarked the phrase on the side of the cap, “Time To Shine.”

So this #Rams new logo hat that leaked on Reddit is legitimate. That’s the new logo. Thoughts? pic.twitter.com/mTZMeseS2f — Charles Robinson (@CharlesRobinson) March 8, 2020

What this logo means, in the long run, is still not clear. The only murmurs from the Rams head office was a meme from Anchorman posted to Twitter by COO Kevin Demoff. What is clear is about the new Rams logo is it’s bad and nobody likes it.

Twitter blew up with hate for this logo. Which is like saying, “I sat in traffic on the 405.” But as fellow LAFB Network Rams contributor Chauncy Telese reminded us, if Twitter can fix Sonic the Hedgehog’s teeth, it can fix this fiasco. In the pre-twitter world, there is a precedence of a team foisting a logo change on its fan base, then rescinding once the fan base recoiled.

In 1991, the 49ers introduced a new helmet logo and San Franciscans made them aware of their disgust. 49ers PR assistant Al Barba told the SF Chronicle, “The phones keep ringing. People are saying the old logo was classier, that it meant San Francisco. I guess they basically don’t like it.” The logo was panned across the board and the new logo never saw the green grass of Candlestick Park.