Marlboro design 1955

by Frank Gianninoto

Name: "Marlboro"

Category:

Tobacco

Subcategory:

Cigarettes

Inventor:

Philip Morris

Producer:

Philip Morris & Co., Ltd

Production start:

1924 - Richmond, Virginia, USA - Richmond, Virginia, USA

First price: 20 cents 1 pack (20 cigarettes)

Philip Morris

Whitechapel, 1835 -

London, 1873,

tobacconist.

After his death, his

cigarettes became the

Marlboro brand

Overview: Marlboro is the largest selling brand of cigarettes in the world. The brand is named after Great Marlborough Street, the location of its original London Factory. Philip Morris Company, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. In 1924 Philip Morris launched the Marlboro brand as a woman's cigarette. In 1930 Marlboro cigarettes had a greaseproof ivory tip to prevent women's lipstick from smearing; in 1940 a red "Beauty Tip" to hide unsightly lipstick smudges. Marlboro becomes a cigarette brand for men in 1954. During the 1950s Reader's Digest magazine published a series of articles that linked smoking with lung cancer. Philip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered end was launched in 1955.

Slogan (1924): «Mild as May»

Property: Philip Morris USA Inc. - Altria Group Inc.

Product website:

The first version of Marlboro cigarettes (1920s)

Marlboro cigarettes 1926 advertisements (Top: Evening star newspaper, Washington, D.C., February 3 - Bottom: Photoplay magazine, December)



Marlboro cigarettes advertisements (1927, Mild as May)

Marlboro cigarettes "Ivory Tipped" (1930) Cigarettes had a greaseproof ivory tip to prevent women's lipstick from smearing.

Marlboro cigarettes advertisement (1938, Ivory tips protect the lips)

Marlboro cigarettes "Beauty Tip" (1940) Cigarettes had a red "Beauty Tip" to hide unsightly lipstick smudges.

Marlboro cigarettes advertisement (1941, A Beauty Tip)

Marlboro cigarettes "Flip-Top Box" (1955) Re-introduced with a cork tip "selectrate" filter and in a Flip-Top Box.

The first "Marlboro Man" advertising campaign (1955 by Leo Burnett).

This brand's new mascot was used until 1999.