Roeser III: My dad (John Roeser II) took over sometime in the 1940s. Each time a new generation of Johns comes into the bakery, the neighborhood changes. Which is probably one of the reasons we've been successful, because each of us was willing to change with the neighborhood. After World War II, the next big influx of immigration to the city was from Poland. A lot of Humboldt Park and all the way along Milwaukee Avenue, starting in Logan Square going all the way up to Forest View Bakery, was all Polish. (The Polish community) had the same basic tastes in bakery goods, as far as breads and sweet rolls and Danish and all that, so it kept going. (Editor's note: The bakery added paczki at this time.)