An upmarket Sydney bar has caused outrage after hiring women to lie naked on the table with food on their bodies during a major event - with the models even made to hand feed guests.

People are threatening to boycott Cruise Bar, a popular venue at the Overseas Passenger Terminal in Sydney’s Circular Quay, following the spectacle at their relaunch party on Wednesday night.

Women’s advocate Melinda Tankard-Reist is one of the many objectors and she hopes people take a stand against the bar for ‘objectifying’ women.

‘I hope people decide to boycott Cruise Bar en masse for treating women like trays,’ Ms Tankard-Reist told Daily Mail Australia.

‘It is part of the ongoing objectification of women to use them as serving trays and just part of the buffet,’ said Ms Tankard-Reist. ‘It suggests they are part of the buffet really – saying “help yourself to the women’s bodies”.

Sydney night venue Cruise Bar is being slammed for using nude models at their opening nights, who lay on the table with food on their bodies

The women lay naked except for strategically placed fruit and either skin-coloured or white underpants

The nude models would even had feed guests at the relaunch of Cruise Bar in Sydney's Circular Quay

The co-founder of Collective Shout hopes the bar faces serious ramifications for the display.

‘Someone has to tell this company it’s the 21st century and this is not appropriate. I hope they’re punished,’ said Ms Tankard-Reist.

‘It’s objectifying (the models) for male pleasure and gratification because I imagine it will be mostly men enjoying that.’

'That's just insane, no point to that display except to demean women. Who would enjoys such a thing?' said Adam Thompson on Twitter.

Academic Melanie James said she was both saddened and angered by the nearly nude display, labeling it ‘unacceptable.’ The topless women are allowed only skimpy, skin-coloured underwear.

‘I just feel sick, sad and angry. Confirms why we need feminism,’ the University of Newcastle academic and esteemed author told Daily Mail Australia.

Feminist commentators and members of the public argue the display objectifies and demeans women

On social media, Michaela Hallett also called for boycott of the venue for its 'appalling sexism'

‘Obviously good publicity, but at what cost?’ she added.

On social media, Michaela Hallett also called for boycott of the venue for its 'appalling sexism'.

Activist Felicity Wright was outraged when she saw naked women were being used to promote the venue.

‘Using a naked woman's body as a business promotion in this context is inappropriate and out-dated. Men used prostitutes bodies' as dining tables in this manner in brothels,’ Ms Wright said.

‘I don't know one single female, colleague, family, or friend, who would not feel demeaned by attending a function at which a woman was acting in the same manner as a prostitute.

Ms Wright was repulsed by the ‘distasteful publicity stunt’.

‘Is it a bar or a brothel? Pick one but don't blend them and expect women to tag along. This is nothing more than a cheap misogynistic publicity stunt.’

Felicity Wright was repulsed by the ‘distasteful publicity stunt’, Michaela Hallett labelled it 'appalling sexism'

Feminist commentator Jenna Price believes the controversial use of models was not only crude, but also a major turn-off.

‘It's awful. Crude, lacking in imagination and a clear attempt to get publicity and attract attention,’ Ms Price told Daily Mail Australia.

‘But never mind the very plausible health risks, there's a complete misunderstanding about what might make possible clients of any gender comfortable. The last time most of us wanted to eat with bosoms at our heads was when we were actually breastfeeding.’

Ms Price says she doesn’t understand how the cheap gimmick could possibly attract people to the venue as it blatantly 'objectifies' women.

‘It doesn't surprise me that both women and men seeing these images felt quite repelled. This really is about turning women into objects - in this case, plates; and I can't imagine there are too many young women today whose sole ambition is to be crockery. I only hope they were really well paid - enough to buy their own set of Wedgwood,’ she said.

Women lay naked on the table while men walked around in speeds or pants

On Twitter people were disgusted by the naked women at the bar, labelling it 'distasteful and creepy'

Jenna Price (not pictured) pointed out that no males were nude on the tables with strategically placed fruit

Ms Price pointed out that no males were nude on the tables with strategically placed fruit.

Social media was in an uproar after the images of the women feeding food into guests’ mouths emerged.

‘That is horrifying,’ wrote Helen MacDonald. Nicole Grgas similarly named the display ‘distasteful and creepy.’

‘TOTALLY unacceptable. Classic misogyny,’ posted Sandra K Eckersley.

‘What on earth???? Offensive and unoriginal,’ tweeted Susie. ‘WTF?? Utter fail. Who can possibly think that is appropriate ever?’ added James McPherson.

Some people defended the practice and many guests found the stunt hilarious, posting images on social media.

'It's a job, they accepted it, they are getting paid for it. If they are uncomfortable or don't like it they could quit,' tweeted Sandra. 'No one is forcing anyone to eat the fruit either. Everyone is a grown adult and can make their own decisions on the matter.'

Daily Mail Australia has made repeated attempts to contact Cruise Bar. The manager on duty on Wednesday refused to comment.

Feminist commentator Jenna Price believes the controversial use of models (pictured) was crude and awful