The Detroit Lions are still licking their wounds after after another losing season, and now a local clothing company is poking fun at their misery.

@darrenrovell Everyone gets a trophy! Detroit, Conference Participants tee this week only at http://t.co/boa97kDiiH pic.twitter.com/wTB7swsLzR — Alternative Hero (@AlternativeHero) January 21, 2014

Alternative Hero is based in Detroit, so it's not a case of a rival city taking a shot. Credit them for the self-deprecation.

It's also worth noting that all of the logos have been changed, so it may not violate any of the league's trademarks.

That's just smart.