In our last post, we presented a Ted Talk given by Simen Sinek at TEDx Puget Sound. He talked about the the importance of starting with “Why?”, and using that as the basis for promoting your product. He talked of the Golden Circle and how it defines how some marketing efforts are so wildly successful, while others fall flat. He talked about how it’s ingrained into our brains, into our core, and into our biological make-up. We can’t change that — it’s just a part of who we are.

Here at ECC, we know why. We know that once we’ve built what we want to build, it will change our landscape immensely. Multi-chain backed services like messaging and file storage without the possibility of censorship are more powerful than we can imagine.

We believe that privacy is one of life’s basic requirements. And now we’re ready to share our beliefs with the world.

Now, our next chapter begins. As ECC has been and always will be a community driven project, we are thrilled and grateful to experience such an overwhelming number of people who have offered up their help.

And this is exactly why we are currently working towards a more strategic and structured approach for our marketing and branding. Our aim is to develop a mid and long term marketing strategy, and just as important, a structure in which we can truly maximize this extraordinary community’s potential.

At the same time, we must also be focused on the present…

We believe some ‘quick wins’ can be obtained by optimizing our current marketing efforts. Also, in terms of content, expect us to ramp up video marketing efforts significantly. Still under the reign of Joe, the production of the first ECC video was started, and today it is our pleasure to present it to you.

We believe this video is a good example of a shift in focus from ‘what’ to ‘why’ in our marketing communication. In general, people first want to be inspired before they are able to believe in you. They want to understand who you are and what drives you. Before you can truly capture their deep interest on a product level, they need something they can identify with.

So when we talk about ECC shifting focus from ‘what’ to ‘why’, don’t get us wrong: some very disruptive tech with huge potential is being developed and every sweet little in-depth detail should be featured in various forms of content.

However, to truly capture the attention of our potential user base, we first want to show them why we believe in the ECC movement. What universal, present-day problem are we trying to solve? How do we divert this omniscient, hidden threat that indirectly affects all of us?

These coming days, we would like to see the true strength and determination of this great community. Let’s show the world our WHY…