Provincial police say 10 unmarked vehicles will be deployed to spot distracted drivers on Ontario’s roads, starting this Labour Day long weekend.

They are in addition to the regular patrol vehicles the OPP uses to find motorists who talk on cellphones, text or engage in other forms of distraction while driving.

The OPP says the move is aimed at fully enforcing Ontario’s laws against distracted driving.

The force says 35 people have died so far this year in motor vehicle collisions within its jurisdiction in which a driver’s lack of attention was a contributing factor.

In 2013, 86 people died in distraction-related collisions.

Police say this category of road fatality surpassed both impaired-related and speed-related deaths investigated by the OPP last year.