It's not clear if Facebook will eventually cut off those companies' access to Vidpresso's tech, but the team said in their announcement that joining the social network will allow them to offer their tools to more people than just their A-list publishing partners. "Eventually," they wrote, "it'll allow us to put these tools in the hands of creators, so they can focus on their content, and have it look great, without spending lots of time or money to do so."

Facebook's Vidpresso acqui-hire speaks to the tech giant's continued video push. The company has been padding its offerings with more and more new features in an effort to make video a bigger part of its business and to compete with its rivals in the space. Some of its newest features include the ability to launch canned videos as live moments with real-time chats and a tool called Watch Party that allows members of Facebook groups to watch videos simultaneously.

You can see Vidpresso' technology in action below:

*Disclosure: Vidpresso was founded by former Engadget editor Randall Bennett.