Microsoft’s Stephanie Ferguson:

Interestingly enough, we discovered that most people who carry a Windows phone don’t realize it’s running Windows Mobile.

This is an odd thing to admit. First, it’d be odd if Microsoft actually never noticed that Windows Mobile phone makers almost never advertise that the phones are running Windows Mobile. Second, why aren’t they embarrassed by this?

One thing that was very clear after all these conversations about phones is that there is no “one size fits all” in this market. On Oct. 6th, you’ll see new Windows phones designed for a variety of tastes, needs and price points — with or without keyboards, with or without touch screens, as well as your choice of GPS, accelerometer and high resolution camera.

Sounds like a wonderful confusion of options for developers, that’s for sure.

★ Tuesday, 1 September 2009