LINCOLN, Neb. — Every recruit who visits the women’s bowling offices at the University of Nebraska is shown a two-page spread from the July 2000 edition of Golf Digest. It depicts 50 golfers, from Bobby Jones to Babe Didrikson Zaharias to Tiger Woods, each at a different stage in their swing. The sequence was hardly intended as an instructional tool for bowling, but Bill Straub tends to divine inspiration from unusual sources.

Here in the cornfields of eastern Nebraska, where on football game days Cornhusker devotees turn Memorial Stadium into the state’s third-most populous city, Straub has assembled a bowling dynasty.

Straub, 66, has shepherded the Lady Cornhuskers to 10 national titles across the club and N.C.A.A. levels, including two in the last four years. They are the only program to earn a berth in the N.C.A.A. championship in all 14 seasons it has been held, and are the top seed in the eight-team competition that begins Thursday in Baton Rouge, La.

One of his early teams featured a woman named Kim Berke, who became a four-time All-American — and, two years after graduating, his wife. She took a weekend off from the women’s professional tour to get married, then headed off to an event in Hammond, Ind. The Straubs have one child, Meghan, who now bowls for Nebraska, upholding the tradition.