Have trouble waking up in the morning? Feel like turning that into a game? Then you’ll want Bandai’s Gun O’Clock! For around 4,000 JPY/$45 USD, you’ll get a toy that replaces your snooze button with a target you shoot. Hit the target dead center and you’re rewarded with more sleep! Keep hitting the target and watch your job disappear!

The problem is, this ad makes that stupid idea appear very cool.

Look at the guy in these ads. A US Marshall with a three piece suit, beaded hat and full Riker beard. Holding the gun so casually, like he just murdered eight druglords then made out with a hot lady. Please, for the love of god, someone buy me this toy.