Demeter are adding Pizza to its Fragrance Library. They say: "Stretch the boundaries of personal fragrance. Tomato sauce, creamy mozzarella, a touch of oregano, perfectly balanced for the adventurous and curious."

Scarily, this is not the first Pizza fragrance – last year Pizza Hut created a scent as a promotional exercise. Demeter are also no stranger to food-based fragrances: Previously they have created scents for Hershey's, Jelly Belly and Burger King.

Demeter add:

The history of Pizza, both the word and the food, is a murky and uncertain one. What is clear is Pizza, in one form or another, by one name or another, has been around for thousands of years, and will probably be around for thousands more. And now, Demeter has memorialized that fabulous scent, as well.

Pizza is available now from the Demeter website.