I've long been of the opinion that creating banner ads should be punishable by stoning. But this Pringles ad from Bridge Worldwide in Cincinnati doesn't suck.

If nothing else, I appreciate that it isn't flashing horrible circus colors and promising me a free Xbox or a spyware-laden "virus scan." It's also kind of neat that clicking on it repeatedly reveals a little story within the ad, an innovation that earned it a gold Cyber Lion at Cannes last week.

According to its Cannes entry materials, the ad "shows a young, online audience how fun, eccentric—and even downright weird—life with Pringles can be."

The best part? It doesn't even take you to the Pringles Web site. That's a quality I can appreciate in a banner ad. It does expose, however, that Pringles needs to make a wider can already.

The agency says 20 people who clicked on the ad clicked through all 97 creative frames of it. Check out the full case study below.