For their part, the media manage to be consistently unfair to the former Alaska governor  gossipy and hostile in their reportage, hysterical and condescending in their commentary  even as they follow her every move with a fascination bordering on obsession. (MSNBC, in particular, should just change its name to “Palin 24/7” and get it over with.) When commentators aren’t denouncing her, they’re busy building up her legend  exaggerating her political acumen, overpraising her communications strategy, covering her every tweet as if she were the Viceroy of Red America, and spinning out outlandish scenarios in which she captures the White House in 2012.

Palin, meanwhile, officially despises the “lamestream” media. But press coverage  good, bad, whatever  is clearly the oxygen she craves. She supposedly hates having her privacy invaded, yet her family keeps showing up on reality TV. She thinks the political class is clueless and out-of-touch, but she can’t resist responding to its every provocation. Her public rhetoric, from “death panels” to “blood libel,” is obviously crafted to maximize coverage and controversy, and generate more heat than light. And her Twitter account reads like a constant plea for the most superficial sort of media attention.

It’s a grim spectacle on both sides, and last week’s pointless controversy was a particularly low point. So let me play the relationship counselor. To the media: Cover Sarah Palin if you want, but stop acting as if she’s the most important conservative politician in America. Stop pretending that she has a plausible path to the presidency in 2012. (She doesn’t.) Stop suggesting that she’s the front-runner for the Republican nomination. (She isn’t.) And every time you’re tempted to parse her tweets for some secret code or crucial dog whistle, stop and think, this woman has fewer Twitter followers than Ben Stiller, and then go write about something else instead.

To Palin: You were an actual politician once (remember that?), but you’re becoming the kind of caricature that your enemies have always tried to make of you. So maybe it’s time to turn off your iPad for a while, and take a break from Facebook and Fox News. The world won’t end if you don’t respond to every criticism, and you might even win a few more admirers if you cultivated a lighter touch and a more above-the-fray persona. Oh, and when that reality-TV producer sends you a pitch for “Sarah Plus Five Plus Kate Plus Eight,” just say no.