IBM Adds New Supply Tracking Features to its Sterling Supply Chain Platform

In a press release from January 13 IBM announced that its Sterling supply chain platform will now include innovations designed by Salesforce, Publicis Sapient, project 44 and Flooid together with IBM Services.

The innovations will empower the platform to quickly solve returns, omnichannel and logistics challenges which will enhance user experience.

The announcement also states that IBM Services and Bluewolf are collectively developing a Connector, which will allow integration of the IBM Sterling Supply Chain Suite with Salesforce Commerce Cloud, Service Cloud and Marketing Cloud. This will ensure personalized online and offline shopping experience.

The platform is aimed at dealing with shopping issues through well-designed solutions for retailers which optimize front and back-office interactions and product returns.

On the other side, Publicis Sapient concentrates on returns optimization. The organization plans to expand IBM Sterling AI capabilities with a control tower blueprint and practice. This will simplify consumer returns management and delivery of products to the necessary location.

Other contributors, such as project44, help automate inefficiencies in the supply chain. With their Advanced Visibility Platform customers can get more accurate shipment ETAs, identify impacts to their inventory and orders, and take appropriate action quickly.

IBM and the supply chain industry

The IBM Sterling platform is the latest company’s achievement in the supply chain industry. Launched in October 2019, the service concentrates on hybrid-cloud support and data integration between different customers.

Among other IBM’s supply chain solutions we can name TradeLens, a shipping tracking service developed in collaboration with Maersk. Additionally, it made a name for itself in food industry due to the partnership with giant coffee distributors and retailers like Carrefour.