A 1981 entry in the Harvard Mental Health Letter describes the basics of cult psychology. Describing cults as “ideological fundamentalism”, the letter by Dr. Robert J Lifton lays out the characteristic qualities of cult psychology and cult formation. As this essay will examine, there are many parallels between cult psychology and the psychology of modern Social Justice Warrior culture.

According to the Lifton paper, “milieu control, mystical manipulation, the demand for purity, a cult of confession, sacred science, loading the language, doctrine over person, and dispensing of existence” are the typical ways that cults seek to control the thoughts of their acolytes. An investigation into the nature of the SJW culture shows that it tries to achieve exactly the same thing.

The desire for milieu control involves “the control of all communication within a given environment”. This is commonly referred to as ‘brainwashing’ because it features the targets being soaked in cult propaganda. Cult members must be exposed to lectures, seminars, news reports, websites and Internet forums that all say the same thing. This milieu control makes it possible to normalise any idea, no matter how crazy.

Modern SJW culture achieves this through Internet echo chambers. Websites such as Reddit commonly ban anyone who thinks differently, which creates communities of people who continually reinforce each other’s prejudices by parroting back to them everything they say – an echo chamber.

This is also achieved through the common cult tactic of excommunication. People who deviate too far from the SJW orthodoxy are shunned, their reputations smeared and their social support networks deliberately destroyed. This creates a fear of wrongthink among cult members. This fear of wrongthink prevents them from disrupting the milieu with novel thoughts.

Many SJWs are astonished to meet a person who believes, for example, in the genetic basis of intelligence. Despite the fact that the science clearly demonstrates that intelligence is mostly hereditary (i.e. genetic), the milieu control of SJW culture means that few of them have ever been exposed to the actual science. Consequently, they respond to people who talk about the science with mockery and abuse.

The demands for purity can be seen in the never-ending escalation of virtue signalling. Inside SJW culture is a constant struggle for social status, where the most pure of heart is thought to rise to the top of the hierarchy. Indeed, the great conceit is that the top of the SJW hierarchy is also the most virtuous, and not the one who most successfully lowered the social status of their competitors by shaming them into submission for wrongthink.

Because the Nazis were nationalists, purity of thought requires that SJWs be globalists. Consequently, any kind of national loyalty must be completely rejected. Open borders must be embraced, because any nationalist sentiment is impure. The strongest bonds of loyalty, in SJW culture, are with those as different to you as possible. This is as true of race and religion as it is of nation.

SJW culture has gone so far in its demands for ideological purity that they even attack people who say it’s okay to be white. Even expressing a will for the continued existence of white people is equated with supremacism and a desire to exterminate other races. This bizarre logic inevitably leads to a purity spiral, and this inevitably leads to cult members becoming unhinged from reality entirely.

Part of this drive for purity is emphasis on confession. This is the origin of the commonly expressed sentiment that “we’re all a little bit racist.” The purpose of saying this is to instigate a moral self-flagellation session. One confesses to harbouring lingering racist sentiments (or other wrongthink) as a kind of public ritual humiliation. These ritual humiliations serve to strengthen the bonds of solidarity among people who have been through them.

The irony, of course, is that the only other people who think like this are other people in the SJW cult. The demands for purity are so stringent that only those with plentiful leisure time to devote to understanding the ins and outs of the etiquette can ever meet the standard. This has led to the absurd outcome of SJWs who virtue signal all day hanging out only with other white and middle-class people.

SJW culture also has its own sacred science. This sacred science has a number of cherished truths that cannot be questioned (lest one get shamed into silence). These cherished truths often run entirely contrary to the established science, because they are determined by expedience, not by truth (here it is meant expedience to globohomo values).

Actual science, which states clearly that intelligence is mostly hereditary and therefore genetic, is rejected. The sacred science of SJW culture dictates that evolution stops as the neck. The great variety of physical environments, although they have clearly led to a great variety of physical expressions, have not led to a commensurate variety of psychological expressions. All human subgroups are precisely identical in every behavioural measure.

Likewise, the sacred science of SJW culture dictates that the mass importation of cheap labour has no impact on the wages of the native working class. Despite the fact that a high schooler could tell you that increasing the supply of cheap labour will reduce the price of said labour – in other words, it will destroy working-class wages and the ability of working-class people to have families – SJWs are happy to support it.

This suicidal masochism is perhaps the defining feature of the cult mentality that possesses the average Social Justice Warrior. In any case, it’s clear from looking at the logic that underlies religious cults that the entirety of SJW culture follows it. Not only do they practice milieu control and possess an obsession with purity, but they also have their own sacred science distinct from mainstream science.

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