You can invest easy if you have a plan and strategy for success. Here’s how to make investing incredibly easy and profitable.

How to Start Investing: A Guide to Make Investing Easy (and Profitable!)

Leave it to itself, for the love of God. Leave it. – Colbert–Le Gendre – Journal économique, 1751

When I reached college and started getting a feel for what I wanted to do as a career, I gravitated towards economics and finance. Before long, I got a head full of steam and decided to take a chance at investing for myself. I was easy to learn how to invest money.

Much like the children at Lake Wobegon , I thought I would be above average and realize some great investment returns. Much to my dismay, however, the early results led to many tough lessons.

My first investment idea led to painful, yet informative losses. Roughly a decade ago, satellite radio got a lot of buzz when two major competitors merged to form SiriusXM.

The deal sold to the public offered hundreds of millions of dollars in cost synergies, the creation of a formidable content powerhouse, and a larger share of the entertainment market. The investing rationale seemed like a no-brainer. I bought roughly $1,500 worth of shares.

How wrong I was. Within months, the stock dropped nearly 97%. Talk about a scarring experience on my first investment.

The story thankfully has a happy, but inadvisable ending. Being the young fool that I was, I thought my original decision was still right and I elected to purchase another stake in the company around the all-time lows.

“It’s said that a wise person learns from his mistakes. A wiser one learns from others’ mistakes. But the wisest person of all learns from others’ s successes.”

There was no evidence to support my decision . This wasn’t investing. This was gambling. I knew that I had to make investing easy. Here’s an investing made easy guide to ensure success. At the end of the day, you will know how to start investing.

Gambler’s Luck: How I Learned to Start Investing Profitably

I threw good money after bad and luck would have it that another company would step in to save the merger from failure and the stock took a turn for the better. I sold my position near break-even and decided to take a hiatus from investing after a bruising start.

Before I started again, I wanted to reflect on what I had done wrong. In hindsight, I deduced my losses were attributable to thinking I had an edge when in fact, I really didn’t.

To avoid this outcome again, I knew I needed to read a lot more about investing and the market. I developed five steps I needed to follow before beginning my investing journey on better footing.

Also, I needed to recognize it isn’t enough simply to buy a stock you think will perform well. I needed to understand the basic premise of what investing consists of dealing with the future.

And like all things related to the future, we can’t have a perfect prediction of what the future will bring. In that sense, we make forecasts for how we think a stock or the market will perform and in so doing, encounter the biggest element involved with investing: risk.

Risk is a bad thing which should make you worry if you’ve got your head on straight and act rationally. Because humans are naturally risk-averse, if you act prudently, you should expect to receive incremental returns for any incremental risks you assume through investing.

Your goal should be to manage your risk appropriately while growing your net worth through savvy investing and cost management.

You can do this by using Personal Capital to ensure you are diversified and choosing low-cost options in your retirement accounts for FREE.

The Difficulty of Picking Winners… Consistently

It’s extremely important to note that investing is not about how well a business runs. While it should be a functioning business, the real driver for stocks is their performance in relation to market expectations.

In fact, savvy investing is based on identifying a mismatch between a stock’s current price and the expectations of where the stock could go. When this mismatch exists, there’s an expectations gap.

Don’t be mistaken, finding and understanding a solid business are key elements to distinguish between companies rightly deserving of their current stock prices given all available information and uncovering hidden gems that have no business trading at current prices.

But most importantly, an intelligent investor recognizes the difference between the price paid for a stock and how much that stock is actually worth.

Just finding a great company isn’t enough when it comes to investing. Valuation, the price paid, and how it measures up to expectations are more important.

Here’s how to find undervalued stocks.

How to Gain an Edge in Investing

Some investors go to great lengths to gain an edge over the market. In recent years, a cottage industry of tech firms has sprouted up which provides “alternative data” to those willing to pay for it. These firms process and provide information on everything from weather to web searches to satellite imagery and sell it for some serious money to large investors looking to get an advantage.

But attempting to gain an edge is nothing new to the market. For years, astute investors have pored through annual reports looking for nuggets not priced into a stock.

They look for subtle hints gleaned from changes in risk factor ordering, management commentary, or any number of other items. Warren Buffett reads “500 pages [of corporate reports] every day” and says this knowledge builds up like compound interest. Others read even more. Here’s a guide on how to read financial statements.

What will be the new way of gaining an edge tomorrow? There’s no way to know for sure, but it may produce significant outperformance for those early to take up the practice and quickly competed away as many more pile on to adopt the practice.

Finding an edge is hard enough, but maintaining one is all the harder.

Why You Should Diversify Your Investments

Picking individual stocks is fraught with all kinds of uncertainty. For starters, by investing in one stock, the investor takes on unsystematic risk or the risk that comes from the uncertainty tied to investing in a single stock or industry. Another term to describe this is “diversifiable risk.”

There are definitely other risks to consider such as your position in the capital stack.

As the name suggests, investors can mitigate this risk by diversifying their portfolios to include a wide range of stocks, sectors and industries. Doing so will avoid the risks associated with one specific stock or industry.

For the risk-seeking investor, concentrating a portfolio in a handful of stocks or sectors can lead to larger gains as compared to a basket of securities. However, for the less-experienced (and even the professionals) this added risk can torpedo an investment portfolio.

Some investors find those gems and become the heroes, but few and far between have this sustained success. If consistently picking the best stocks were easy, everyone would do it and no one would think of Warren Buffett as the “Oracle of Omaha”.

It’s never been easier to gain exposure to different asset classes. Residential real estate is a great investment because it offers the opportunity to increase your income AND build wealth over time. You can also gain exposure to commercial real estate using crowdfunding platforms such as CrowdStreet.

Also, peer-to-peer lending offers an opportunity to earn additional yield. You can use LendingClub and their free automated investing to earn additional income to complement after-tax investment accounts or even retirement accounts.

How to Approach Investing and Be Humble

It’s tempting to think that an investor’s job is to find the best stocks at all times, but this view presents all kinds of problems. The better approach involves viewing investing as a spectrum of probabilities. By that, I mean evaluating the probabilities of certain investment outcomes.

For example, do you find it more or less likely that Amazon will double its revenues in the next 5 years? Why or why not?

Do you have some unique insight that leads you to think this outcome is more or less probable? How does the market feel about that probability? The question to ask is, “What do I know about Amazon’s business that the market doesn’t?”

Obtaining material information not readily known by the public can affect your expectations for a stock and give you an advantage over the market. But as mentioned above, many investors go a long way to establish an edge and thinking you have one when you really don’t might undermine your returns. Sometimes having humility and avoiding mistakes can lead to a better investing outcome.

Following that notion, I think about smart investing in a way that minimizes mistakes instead of pursuing maximum gains. I don’t like taking on uncompensated risk. You can minimize risk by evaluating these financial ratios for investing.

A portfolio requires a healthy balance of risk and reward as well as exposure to many different securities. I keep the following items in mind when investing:

Steer clear of any and all avoidable risks . Don’t take on unnecessary risk when the probability of a better investment outcome doesn’t exist.

. Don’t take on unnecessary risk when the probability of a better investment outcome doesn’t exist. Be cautious and highly skeptical of your conclusions and whether you feel you possess some edge . It is much more likely you don’t have one when compared to the deep pockets spending endless time and money seeking the next edge.

. It is much more likely you don’t have one when compared to the deep pockets spending endless time and money seeking the next edge. Minimize the number of times you touch your portfolio . High portfolio turnover in search of better investments more often than not leads to negative consequences for your returns.

. High portfolio turnover in search of better investments more often than not leads to negative consequences for your returns. Avoid big mistakes. You stand to gain a lot more by doing nothing than thinking you have some edge (when you really don’t) and acting upon it.

In Investing, Doing Less is More

So where does this leave me as an investor? As I outline above, if I aim to avoid unnecessary risk, always be skeptical that I possess an edge, touch my portfolio as infrequently as possible and minimize my mistakes, what options are available to me?

As a small investor, my best choice in investing is to follow the economic model made famous in France: laissez-faire, French for “let it be”. What do I mean by this?

Doing as little as possible through low-cost passive index investing. Why? Because it accomplishes all of those items and costs me little-to-nothing.

Active investing is difficult. The majority of investment managers, people who do this for a living, routinely underperform their benchmarks .

Remember when I said to think of investing as a spectrum of probabilities? The odds of active investing (stock-picking) outperforming a passive strategy have become increasingly slim, especially as index funds become virtually free .

So, what is the most reliable method for reaching investing success? In my opinion, with all that I have presented, it is utilizing the last real edge in investing: time spent in quality investments.

Let low-cost, diversified index funds compound my returns and outperform the majority of folks chasing higher returns by thinking they have an investing edge. Fees are the worst. Especially in your retirement accounts. That’s why I use a fee calculator like Blooom and Personal Capital.

You can read a Blooom review to learn more.

Here’s how to use these two retirement fee calculators to your advantage.

Passive index investing avoids unsystematic risk through diversification, doesn’t rely on any unique insight you think you have and the market doesn’t possess, minimizes investment turnover, and avoids big mistakes.

This investing style meets all of my criteria for realizing the best investment outcomes. In investing, doing less is more.

How to Begin Investing with Little-to-No Money

I began investing in low-cost passive index funds (exchange-traded funds, or ETFs) through Vanguard but a year ago made the switch to Betterment, a robo-advisor. I changed because Betterment uses scientific research to optimize which ETFs you hold based on your investing objectives.

Other alternatives include Wealthsimple or M1 Finance. These can be game-changers for your wealth building strategies.

Additionally, the service automatically rebalances your holdings across time as you make contributions, take withdrawals or near your investing objectives.

The other added advantage to robo-advisors like Betterment is that they offer tax-efficient investing strategies to minimize the amount of taxes you pay on realized gains.

Read through the best robo-advisors compared to pick one that is right for you.

If your accounts aren’t tax-advantaged (e.g., IRA, 401(k)), harvesting these tax losses can increase your returns by minimizing your recognized capital gains each year. These services charge slightly more than a basic Vanguard ETF but practically manage themselves while keeping you diversified based on your investing objectives.

Actually, did you know that there are apps that will give you free shares of stock for signing up? Check out this list of ways to get free stocks from apps.

I use Robinhood for my after-tax accounts. Use my link and get a free share of stock!

Conclusion on How to Start Investing

There are several key takeaways from the lessons learned here. Investing should not be overly-complicated or stressful. It should be fun, automated and simple. I love applying the Keep It Simple (KISS) approach to investing.

Use math to minimize risk while maximizing reward. However, don’t overdo your math. It might only end up hurting in the long-run. In order to make investing easy, you have to start with your plan.

Millionaire Mob created a dividend investing book to help you increase your income and build wealth over time. The investing book is called Dividend Investing Your Way to Financial Freedom.

If you want a sample of the book, you can download it here.

Click here to download

Or, read more about why I wrote a dividend investing book to hear my story.

Do you know how to start investing? How will you invest easy? Please let us know in the comments below. We’d love to hear from you.

Other Related Investing Money Resources:

Use these smart investment techniques to turnaround your investment portfolio

Our resources on how to invest money to ensure success

A guide to living off dividends forever… What does it take?

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