this does not address the issue that people don't want their media catalog split between multiple apps, this is confusing and annoying to customers. if I want to watch a movie I want to open one app and not try to remember of a movie is in flixster, UV, Disney, iTunes/Videos, etc...

the devices have a video app and it's not hard to see why people expect videos they pay money for to work in it.

Honestly if the studios can't offer DRM Free digital copies that work across multiple device types and multiple standard applications then they should be prepared to offer the digital format with DRM through multiple channels such as iTunes, flixster, Google Play, etc...





bottom line, the consumer purchased (the rights to) the digital version of the movie and should be able to use it as they see fit (within their own personal use of course)