GameCredits, a blockchain company which focuses on the gaming industry has announced that it is teaming up with game developer Unity Technologies to accelerate the adoption of the blockchain and digital assets in the gaming industry. The partnership has the potential to make GameCredits’ blockchain assets accessible to three million mobile gamers running Unity-made apps and games.

Through the deal, they will be focusing on mobile gaming and eSports, the fastest growing segments of the $100 billion gaming industry, according to an announcement from GameCredits.

GameCredits mobile gaming store, GPlay, will be integrated into Unity’s development tools, allowing game developers to publish their games directly to GPlay via a single click solution. To encourage developers to use the new system they will be incentivised with 90 percent of gross revenue compared to the industry standard 70 percent. They will also receive faster payouts within 60 hours compared to the traditional 60 days.

Hubert Larenaudie, president of Asia Pacific at Unity Technologies, said that the company is known for adopting new technologies that ‘democratise game development, solve hard problems and enable success for developers.’

“With GameCredits, we intend to bring about a paradigm shift in the gaming industry,” he added. “Blockchain solutions will help disintermediate game publishing and give better returns to creators.”

Nowadays, modern gaming has reached a point where it is more than just play. Mobile gaming now provides an ecosystem for gamers where they can customise their gaming experiences, keeping them playing and spending for longer. According to App Annie, a market analyst company, in 2016, mobile gaming apps generated 75 percent of iOS App Store revenue and 90 percent of Google Play revenue.

By embracing the blockchain and teaming up with Unity Technologies, Alex Migitko, COO at GameCredits, said that ‘the technology will become mainstream.’ This will partly be aided by the fact that Unity Technologies has 770 million titles made using its engine. At present, 34 percent of the top 1,000 free mobile games are made with Unity tools. Unity Technologies made the software at the heart of massively popular augmented reality game Pokemon Go.

Migitko added:

“Unity has always been on the forefront at innovation in gaming, and it’s by far the most popular game-development engine. With this partnership we are introducing digital assets and blockchain to every third person on earth.”

This partnership is likely to have a major impact on the mobile gaming industry. According to Newzoo’s latest Global Games Market Report, mobile gaming is expected to generate $46.1 billion, or 42 percent of the market share, in 2017. This is up from $38.6 billion in 2016.

Dmarket.io – the first decentralised marketplace where players can trade their in-game items globally – is also aiming to change the gaming sector. It’s hoping to achieve this through its platform solution that enables gamers to trade any virtual item from any game.