Twitter is reportedly in discussions to purchase Flipboard. Citing sources familiar with the matter, Re/Code is reporting Twitter wants to purchase Flipboard in an all-stock deal that would value Flipboard north of $1 billion.

The ongoing talks have been occuring since the beginning of the year, and spearheaded by Twitter CFO Anthony Noto.

Why Twitter might be interested in Flipboard is not known, but curation may be Twitter’s aim. Flipboard recently purchased Zite, a competing site with personalized curation tools. Flipboard’s advertising muscle is also something Twitter may be interested in.

When we reached out for a response to this report, a Twitter spokesperson would only say “We don’t comment on rumor or speculation.”

➤ Twitter Has Held Talks to Acquire Flipboard [Re/Code]

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