Improves menu by adding salads, focus on technology to raise customer experience

McDonald’s India has embarked on its next phase of growth in western and southern Indian markets by committing to significantly enhance customer experience at its outlets.

Having operated in the Quick Service Restaurant (QSR) space for 20 years and introducing several innovations in the past years to counter competition, McDonald’s is changing the format of its restaurants and adding more items in its menu besides emphasizing on convenience for customers through technology.

The company has introduced its first ‘Experience of the Future’ restaurant at Nariman Point in Mumbai which has got a completely new look.

This will be replicated at outlets across western and southern India in the future, a top official said.

The new restaurant offers customisable menu, new technology and a best-in-class customer experience.

The company has also improved its menu by adding soups and farm fresh salads.

It is transitioning its existing wraps into whole wheat wraps and also offering a choice of milk based beverages with Happy Meals.

The ordering process and staff role have been made completely different. Through self-order kiosks, customers can customise and build their own burgers and skip the front counter entirely, with their food being served at their table. Once an order is placed, customers can take a seat while a Bluetooth tracking device would guide the staff to serve the order right on their table.

There is also facility for table-top games whilst having a meal.