spiderdoofus asked: I'm not clamoring for a return to Lorwyn or Kamigawa, but I wonder if using market research from the past is misleading. Plenty of TV series and movies were unpopular at release and then went on to become beloved classics. Netflix revived Arrested Development presumably because they have viewer data that showed that although the show didn't click with audiences at the time, audiences had since come around. Do you think some Magic creative settings have gotten better with age?

Let me run you through the scenario that I would have to go through to make the set.

Me: We want to return to Kamigawa.

The Powers That Be (TBTB): Was it originally a successful set?

Me: No, it actually was a low point for Magic.

TPTB: Was the world popular even though the sales were poor?

Me: No, it’s actually the world that tested the poorest since we’ve been market testing worlds.

TPTB: Do you have newer market research that contradicts this data?

Me: No, newer data shows among our worlds it’s still one of the least popular.

TPTB: Then why do we want to go back?

Me: Because of the popularity of Commander and some use of the plane in more recent stories, there is a small but very vocal group of our enfranchised players that would like a return.

TPTB: Are there other worlds that this same group is also excited about that sold and polled better?

Me: Yes, a whole bunch.

TPTB: So, why are you bringing this to me?

Me: It’s a popular request on my blog.

TPTB: And…

Me: No, that’s it.

TPTB: We’ll pass.

Let’s just say it’s a *hard* sell to get made.