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Your website is your most effective marketing tool if it’s done right – but if you’re not using video on your Home page, there’s a good chance your site isn’t working as efficiently for you as it could be. Here’s why.

Video improves the SEO of your website

It’s common knowledge that search engines love video; but many business owners don’t realise just how much more visible their website could be if they included a video on their Home page. Embedding a video on your website makes you a huge 53 times more likely to appear in first position in Google search results.

Improving your visibility in search results has the desired result of driving more traffic to your website, enabling more of your target audience to receive your brand message. This is why it’s worth remembering that websites using video receive 157 percent more organic traffic from search results than those without video.

Video communicates your brand message more effectively

Video is uniquely placed to communicate your brand message, as it is a much more versatile and memorable medium than written text. In fact, research shows that just one minute of video can communicate a message that would take 1.8 million words of text to explain.

Below is an example of a Home Page video that delivers on message, branding and image.



Home Page Video Example by Rockmans Creative Media from Rockmans Creative Media on Vimeo.

One of the biggest advantages of video is that it is so memorable. 80 percent of consumers are able to remember a video they have watched within the last month. This means your brand will also be memorable to them if they have seen your Home page video, which is a huge advantage when it comes to purchase decisions.

Video increases conversions and sales

Your website is essentially a tool to drive more sales and increase the success of your business. Video is an essential tool if you’re serious about this – 72 percent of businesses have seen an increase in conversion rates as a result of using video on their websites.

This is because of the persuasive powers of video on the consumer market – it has huge success rates whether your sales focus is B2C or B2B. A staggering 84 percent of consumers have made a purchase after watching a brand’s video, while 39 percent of business decision makers will contact a company whose video they have watched. This leaves little room for doubt that video is a highly effective marketing tool to use on your Home page.

Video builds trust

Winning consumer trust is key when it comes to boosting sales. Consumers are more loyal to brands they trust, and research demonstrates that increasing customer retention by just five percent can boost your profits by anything between 25 and 95 percent.

This is why using video on your Home page is an important marketing strategy. Your Home page is usually the first part of your website that visitors see. Video is the ideal way to grab their attention and keep them on your website for longer – users spend on average 88 percent more time on websites that include video. This increased time is essential, as the longer a visitor spends on your site, the more likely that they will remember your brand message and want to explore more about your brand.

Video is unique as a medium. It has the power to create consumer trust, as it is only limited by your imagination; you can create engaging narratives that encourage emotional connections with viewers, leading them to feel more loyal to your brand. Tell involving or humorous stories, show glimpses of life behind the scenes at your company or humanise your business by offering a personal introduction from key personnel.

Home page video works!

The statistics speak for themselves – 62 percent of businesses describe a Home page video as an effective marketing tool. If you want the best results, however, it makes sense to get your Home page video professionally produced, as 62 percent of consumers take a negative view of a brand that uses poor quality video.

Video is here to stay – and if you want to make the most of it, you should start on your Home page, the gateway to your business.

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