The Amazon Music customers can also listen to thousands of radio-esque stations for free via the Amazon Music app on iOS, Android, and FireTV, or via their browser. The company launched a free version of its music service for Alexa users on Echo devices in September.

Access for non-Prime/AMU customers to the ad-supported, cost-free tier of Amazon’s music offering has previously been limited to the Amazon Echo devices. Now, non-Echo owners can access playlists and stations based on any song, artist, era, and genre.

Currently, the company’s streaming music menu includes five price tiers for those looking to play their favorite tracks.

Users of Alexa-enabled devices and, now, other devices too can access an ad-supported music service, offering radio stations or the Amazon Music playlists for free. Those who are already prime members can also access a limited on-demand catalog of over two million songs via Prime Music.

Those who own an Echo speaker can subscribe to the Amazon Music Unlimited (50m-plus songs, all on-demand) via an Echo Plan, but their account will be locked to their speaker. A full Amazon Music Unlimited subscription, available on multiple devices, is also available. A family plan for up to six users costs $14.99 per month.

And a subscription to Amazon Music HD now costs $14.99 a month or $12.99 a month for Prime members. An HD Family Plan costs $19.99 per month. Rival Spotify Technologies also offers a freemium model that includes a free ad-supported version along with a paid ad-free version at $9.99 per month.