How does the term “ocean meat” make you feel?

For many of us, the answer is “deeply unsettled and filled with a sense of inexplicable dread.” But it certainly gets our attention, which is probably why Arby’s uses it in its advertising.

ARBYS EXEC: So I hear u have a new sandwich idea?

ADVERTISING GUY: Yes, it's...*blanks on the word fish* It's uhh... pic.twitter.com/unBMnhBg8K — pat tobin (@tastefactory) March 28, 2016

The international sandwich chain has been using the phrase in ads since at least January 2015. However, the Internet started taking special note of the term this week, fueled by the publication of a Deadspin article poking fun at how oddly vague the phrase sounds.

For the record, there’s no actual Arby’s menu item called “ocean meat.” The phrase only appears in Arby’s ads, presumably as a reference to the restaurant’s tagline, “We Have The Meats.”

An Arby's spokesperson clarified that the protein in the chain's fish sandwiches is, in fact, fish.

"For our fish sandwiches, we source wild and sustainably caught Alaskan Pollock," he told The Huffington Post in an email.

And while the phrase “ocean meat” is technically an accurate way to describe fish, people seem to find the phrase a little off-putting.

Good to see Arby's taking the shruggie approach to naming sandwich fillings. #OceanMeat — Tyler Dukes (@mtdukes) March 29, 2016

Would you eat a burger made out of land meat? #OceanMeat



We all know its penguin. pic.twitter.com/fD08xa0R5s — Michael Roecklein (@mikeroecklein) March 29, 2016

I've been an #oceanmeat truther for 9 days. — Daniel Ralston (@danielralston) March 28, 2016