Baymard’s research findings are based on 54,000+ hours of testing e-commerce sites. Specifically, they’re based on 1,200+ qualitative moderated in-lab usability test sessions following the “Think Aloud” protocol — real users testing live e-commerce sites — combined with in-lab eye-tracking testing and quantitative studies with 10,700+ users.

During testing the desktop and mobile websites from more than 90 leading e-commerce sites, the test subjects encountered 11,300+ usability issues.

The insight from analyzing these issues has been distilled into 750+ user experience guidelines prioritized by UX impact — providing you with concise design guidelines that will help you improve your site’s UX performance and conversion rate.

Premium is continually updated, keeping your organization up to date with 12,800+ hours of new UX research added every year.