Lucy Hale keeps it cute in a chic and tailor shirt while heading to the set of Katy Keene in New York City on Tuesday (March 19).

The 29-year-old actress is set to play the title character, opposite Ashleigh Murray, in the Riverdale spinoff.

Katy Keene will centers on four characters from the Archie Comics, as they chase their twenty-something dreams in New York City. The musical dramedy chronicles the origins and struggles of four aspiring artists trying to make it on Broadway, on the runway and in the recording studio.

Lucy, Ashleigh and the rest of the cast just kicked off production on the series last week. See the pics here!