Since 2012, Google Play has been your place to find and enjoy apps, games, movies, TV shows, and books. More than 2 billion people in 190 countries use Google Play to discover blockbuster movies, apps that help you be more productive, and books that inspire imagination.

To show our appreciation, we created a new rewards program called Google Play Points that lets you earn points and rewards for the ways you already use Google Play. Over the past year, millions of people in Japan and South Korea have joined the program, and starting today, Google Play Points is launching in the United States.

It’s free to join, and you can earn Play Points to use for special items and discounts in top games like Candy Crush Saga and Pokémon GO, or for Google Play Credit to use on movies, books, games, and apps.