Heavy competition across the various network providers is leading to a lot of offers, many of which are free of cost services for a few months. This is leading to huge losses in revenue for various telecom service providers. Availability of variety of options for the customers is eating into the profits of telecom companies in terms of devising luring offers & spending a lot of money on advertisements. Customer churn is yet another big problem faced by telecoms in addition to strict rules devised by the telecom regulatory authorities.

How will Telecom and Technology Analytics help?

Telecom is one of the industries where there is no dearth of data getting generated. Analysing the data provides a lot of interesting insights including:

Predicting the customer churn

Contemporary analytics in determining the right marketing channel

Determining the survival analytics to come up with the probability of churn across the segments

Predicting the call drop rate

Predicting the network issues which customers might face to provide preventive solutions

These are just a few possibilities on how analytics will help the telecom companies to survive in the ever-increasing competitive market.