Lowering speeding fines but increasing demerit point penalties could save more lives, Victoria's peak motoring body says.

The RACV has proposed Victoria adopt a similar policy to South Australia, which places a greater emphasis on demerit points in its campaign to cut the road toll.

Spokesman David Jones said the policy was fairer for low-income earners and would help put to rest the idea that traffic cameras were just revenue raisers.

"We think there needs to be a greater emphasis on the serious road safety offences, so stopping some of the hoon driving, the drug driving," Mr Jones said.

"It means irrespective of someone's income, demerit points have an equal impact on every driver."

In Victoria, low level speeding offences result in a loss of one demerit point and a $190 fine.

Mr Jones said if Victoria adopted the South Australian policy, drivers would lose two demerit points for speeding.

"People are very concerned about the potential disruptions to their social lives as well as the potential impacts on their employment," he said.

According to Victoria Police, the road toll is 234, compared with 235 last year.

But Victoria Police Assistant Commissioner Doug Fryer rejected the idea and said there was no evidence it would make the roads safer.

"There's no evidence. I'm more than keen to look at any evidence that suggests that this will create a safer community and safer roads for Victoria," he said.

"I'd like to see the evidence so when we put up for any change of legislation or we put up a request to government to change certain systems and practices, it's based on research and data."

Assistant Commissioner Fryer said the focus should be on road safety.

"For too long we have been telling the community they're bloody idiots, for too long we've been critical of the drivers only," he said.

"What we need to do is start having the conversation with those around the drivers, the loved ones who are seeing reckless driving, seeing the driver using their mobile phone or speeding, we need them to step up."