The NRL is set to continue its push into New Zealand by holding the launch for next season in Auckland to mark the 20th anniversary of the competition's expansion across the Tasman with the admission of the Warriors and honour the Kiwis recent Four Nations triumph.

It will be the first time the official season launch, which will be held on January 29, has taken place outside Australia.

With the success of the inaugural NRL NInes in Auckland earlier this year and New Zealand having beaten the Kangaroos twice in the Four Nations tournament, interest across the Tasman is at an all time high and Fairfax Media last month revealed details of a bid for a second Kiwi team based in Wellington.

NRL head of marketing Paul Kind said the launch would coincide with next season's Nines tournament, being staged at Eden Park from January 31 to February 2.

There will also be a fan day at Aotea Square in Auckland on January 30, which will be attended by players from all 16 NRL clubs.

"The NRL season has so many different competitions and events and they should all be recognised as part of the launch," Kind said. key features of the rugby league calendar. Test against New Zealand.

"So there will be something for everyone in 2015 and we want to promote the full rugby league calendar in the 2015 launch. It is also fitting that New Zealand, which plays such an important role in our club and international schedule has the opportunity to host the season launch."