Game of Thrones Season 7 is finally here and, as always, the Brandwatch React team could not wait to get our hands on the data surrounding reaction to the premiere.

This year we’re tracking mentions of each episode across Twitter, Facebook and Instagram to see what moments and characters jump out in the data.

**SPOILER NOTES: We won’t go into the details of what happened in each episode but we’ll tell you which characters were mentioned most. If you want to avoid that, we’d suggest coming back later. Our analyst for this data doesn’t watch the show before putting together these blog posts and goes out of her way not to spoil anything for herself, so if you spot any clues as to what occurs in the episode they’re purely coincidental and accidental. Alright, disclaimer over. You’ve been warned.**

Dragonstone: Top line stats

We tracked 97,590 mentions of the show as it aired between 9:00 and 10:02pm ET on Sunday 16th July

The biggest spike in mentions came at 9:09pm, with 4,270 mentions in a single minute

53% of gender-categorized authors were female, 47% male

You can check out our social data run-downs of all of the episodes so far this season here: