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It's no secret that Oregon's Chip Kelly is one of, if not the hottest coaching prospect in NFL circles these days, and many folks expect him to make the leap to the NFL this offseason.

But now it appears that the Philadelphia Eagles and Cleveland Browns could engage in a bit of a bidding war to acquire his services.

From Jason La Canfora of CBS:

As we reported last week, Kelly is the prime target of the Eagles with [Andy] Reid set to depart. Many in the league are bracing for an intriguing struggle for Kelly's services to emerge between Philadelphia and the Browns, who are now run by former Eagles president Joe Banner. As one source with ties to Kelly pointed out this week, it's still roughly 50/50 that Kelly leaves college, and several execs said this week they have heard that Kelly might be only lukewarm at best about the Philadelphia opening.

That will come as a disappointment to many fans in Philadelphia, as Kelly's name has been floated as a replacement for Reid over the past month or so.

It seems a mere formality at this point that Reid will be fired after a dreadful 2012 season. And Pat Shurmur will likely be a casualty in Cleveland, alongside general manager Tom Heckert, so that new Browns owner Jimmy Haslam III and CEO Joe Banner can put their own touches on the team.

Kelly's up-tempo spread attack has already been mimicked in the NFL, with the New England Patriots borrowing aspects of Oregon's one-word calls during the no-huddle offense. He's considered one of the brightest minds at any level of the NFL, and if he chose Philadelphia, he would inherit an offense with talented skill players already in place.

In Cleveland, it would be a rebuilding effort rather than retooling effort.

One way or another, expect Kelly to be courted at length by both the Eagles and Browns. He may not make the leap to the NFL this season, but it won't be for a lack of interest.