Cricket Australia has announced the Big Bash League will now run 365 days a year under its ‘More is More’ strategy.

CEO Kevin Roberts said Cricket Australia was excited to flood the market even further and dilute the gains the competition had made in its early seasons.

“Australians told us they couldn’t get enough of the BBL, so we decided to prove them wrong.”

“Baffling cricket fans is our key strategic aim as an organisation, and while we can always point to the ongoing work of our selectors as a highlight, we thought it important to also mess with the only positive thing we’ve done in years.”

Fans have reacted with surprise to the news, with Katy Prentice from Newcastle saying she thought the current season had already gone on for 365 days.

“Oh, this is new, is it? To be honest, I can’t remember a time when the BBL wasn’t on. The Bronze Age was shorter than this season.”

Mr Roberts said fans would come to embrace the longer competition, especially the decision to never award a trophy, making every game completely pointless.

“Fans can rest assured that our commitment to ruining cricket in this country is as strong as ever.”

“Be it making David Warner Vice Captain, hiring Pat Howard or the continual selection of the Marsh Brothers; cricket is in terrible hands.”

Under the new arrangement, 340 of the games will be behind a new higher paywall, making most games inaccessible to 99 per cent of the population.

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