As the world reacts to the end of the production of the Airbus A380, Malaysia Airlines has announced a new brand using the super jumbo jets.

The Kuala Lumpur-based airline – which has 6 A380s – formed a new dedicated brand for operating Hajj and Umrah pilgrimage flights called “Amal.” Its logo will be on the front section of the jets, which will also have the branding of Malaysia Airlines.

While the airline had a ceremony last week to unveil the brand, the offshoot brand had its first flight in October 2018. It used parent company Malaysia Airlines’ A380s on three daily flights to Jeddah and Medina in Saudi Arabia for the Hajj – the annual pilgrimage for Muslims.

In addition to the annual Hajjj pilgrimage, the airline will also serve those wishing to take on their own pilgrimage – Umrah – from Southeast Asian countries such as Malaysia, Thailand, and Indonesia. “The aim is to establish an air transport system and infrastructure dedicated for Hajj and Umrah for Muslims not just from these three countries but also other ASEAN countries,” Malaysia Aviation Group CEO Izham Ismail said in a statement.

With a predominately Muslim area, the Southeast Asian region has the world’s highest Muslim population in the world.



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