Comcast Invests $400 Million In Vox Media and Buzzfeed Confirming earlier rumors, Comcast-owned NBC Universal has purchased large chunks of both Vox Media (owners of The Verge and ReCode) and Buzzfeed, all of which are not infrequent Comcast critics. Vox Media understandably leaves the name of arguably the least liked US company out of an announcement stating that the companies have struck a "strategic partnership."

quote: Mr. Bankoff said he was not prepared to specifically say how the two companies would collaborate, but he noted that they could cross-promote each other’s brands, create new premium advertising products and leverage new digital publishing technologies. He also said Vox Media talent could work with NBCUniversal properties. Hopefully the partnership won't involve pressure on existing editorial firewalls in order to reduce criticism of either NBC or Comcast. Comcast was forced to look into the new media arena to grow larger after regulators blocked the company's attempted acquisition of Time Warner Cable. According to the New York Times , Comcast NBC Universal has made a $200 million investment in both Vox and Buzzfeed. Vox Media CEO Jim Bankoff wasn't prepared to describe just what this strategic partnership would entail:Hopefully the partnership won't involve pressure on existing editorial firewalls in order to reduce criticism of either NBC or Comcast. Comcast was forced to look into the new media arena to grow larger after regulators blocked the company's attempted acquisition of Time Warner Cable.







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Most recommended from 7 comments



cralt

join:2011-01-07

CT 7 recommendations cralt Member if ya can't beat em buy em Silencing the critics is cheaper then fixing the problems. ohreally

join:2014-11-21 2 recommendations ohreally Member It'll make a change For once The Verge will stop its Apple fellatio for a moment to talk about how wonderful Comcast is (Praise Be Unto Roberts)