Samsung and Marriott Partner on VRoom Service

Marriott Hotels has partnered with Samsung to offer its guests with virtual reality (VR) headsets to their rooms. The two are testing this service called VRoom Service over a two-week period at the New York Marriott Marquis and London Marriott Park Lane hotels. According to Marriott, the VRoom Service is a first of its kind in the travel industry.

Samsung has provided Samsung Gear VR headsets and headphones. They are delivered to a guest’s bedroom where they can enjoy an “in-room virtual reality travel experience”.

Matthew Carroll, Vice President, Marriott Hotels, says “Our guests want to be in inventive spaces that help foster their creativity and thinking. VRoom combines storytelling with technology, two things that are important to next generation travelers”.

Along with the new VR serice, the company has launched also launched VR Postcards. According to Marriott, the VR Postcards are “intimate and immersive travel stories that users experience in 360 3D via a virtual reality headset”. The VR Postcards will feature three videos which reflect feelings of people while traveling to Chile, Rwanda and Beijing. The postcards will give the guests a feeling of an actual trip to these three destinations. These postcards feature immersive travel stories that users experience in 360 3D via a virtual reality headset.

The VRoom Service users will be able to access VR Postcards. They will be also available to the general public via Samsung Milk VR premium video service which can be accessed via the Samsung Gear VR headset.

The hotel chain is aiming at offering a unique experience to its customers by making them experience VR beyond gaming.

Michael Dail, VP of Global Brand Marketing, Marriott, says, A lot of people have never thought of virtual reality outside of gaming, so to put it inside a trip, what does it feel like to take a virtual trip?. That starts a conversation. Are you really traveling if you just have the virtual sensation? And a lot of people who tried it said, ‘Yes, this reminds me of what travel is, it makes me feel like I’m there’”.

Apart from the VR postcards, the guests will also be able to access Samsung Gear VR’s other services such as YouTube for virtual reality video content and more.

Matt Apfel, Vice President, Strategy and Creative Content, Samsung Media Solutions Center America, says, “VRoom Service is one of the first business applications of Samsung’s Gear VR technology. We’re tremendously excited to be collaborating with an innovative brand like Marriott on creating the future for travelers”.

This is not the first attempt of Marriott where it is testing VR. Last year the company had introduced the immersive 4-D virtual reality travel experience with The Marriott Teleporter. The new experience will take its guests even deeper giving them an innovative virtual reality experience.

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