Although Blizzard Entertainment restricts community-created content to "non-commercial" uses, an exception is granted when uploading StarCraft II video content to "production websites" such as YouTube, Justin.tv, Blip.tv, Own3d.tv, or Ustream.tv, where you can be paid through a partnership program.

Video content must maintain the "T" rating that has been given to Blizzard products by the ESRB, and similar ratings issued by other rating boards around the world. Content must also be free to view at all times; viewers cannot be forced to pay a fee to view the content.