Working with Brands to Create a Buzz

Not only is projection mapping one of the coolest ways in which brands can advertise their products, it can also be used to increase brand awareness. There’s something about the combination of real-world objects with graphics that has the power to enthral passers-by and stop them dead in their tracks. Our work with POSB on the promotion of their contactless payment system is an ideal example of how this power can be harnessed. See more of our work with POSB here:

POSB Vanishing ATM Projection Mapping