When it comes to new product development and product innovation, Virtual Reality(VR) technology offers limitless opportunities. At the recent 2017 QUAL360 Europe conference, Sabine Thermann (GIM) discussed how brands can dive deeper with virtual reality and use VR as a tool to capture responses of the respondents. You can watch her full presentation below:

Focus Groups in Virtual Reality

Touching on the same topic on Virtual Reality in qualitative research, Michael Björn (Ericsson) will talk about interesting focus group techniques that can be used in VR at the 2018 QUAL360 conference. He will be sharing useful tips and best practices on how to create a realistic and enjoyable online environment that yields valuable consumer insights. Check out what he is going to talk about here.

Join us at QUAL360 Europe 2018 on February 7-8 in Berlin – the gold standard event for the qualitative research. Hear the latest case studies, best practices and new research technologies from Mondelez, DeliveryHero, Ericsson, Barclaycard, SKY, KAO Germany, and more! Click here to view the conference agenda, speaker panel and venue!

We look forward meeting you in Berlin!