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Lookups for feminism spiked on February 23, 2017, following an appearance at the annual CPAC conference by Kellyanne Conway, who both called for equal pay for women and said that she didn’t identify herself as a feminist:

It's difficult for me to call myself a feminist in the classic sense because it seems to be very anti-male and it certainly is very pro-abortion, in this context.

Conway then offered her own definition of feminism:

There's an individual feminism, if you will, that you make your own choices...I look at myself as a product of my choices, not a victim of my circumstances. That's really to me what conservative feminism, if you will, is all about.

Feminism is defined as both "the belief that men and women should have equal rights and opportunities" and "organized activity in support of women's rights and interests." It entered the language in 1895, at a time when efforts for women's political equality were becoming organized and widespread in England and the United States.