Six companies have either pulled ads or publicly distanced themselves from Fox News’ Hannity after the host was criticized for an interview with Republican Alabama Senate candidate and accused child molester Roy Moore.

Though most of the non-advertisers didn’t give specific reasons for their absence from Hannity, their decisions were disclosed in responses to complaints about Sean Hannity’s radio interview with Moore Thursday. E*Trade, Realtor.com, Eloquii, 23andme, Nature’s Bounty and Keurig all responded on Twitter to the complaints.

In response to a query from Angelo Carusone of the watchdog group Media Matters, coffeemaker company Keurig responded, in part, “We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.”

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Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show. — Keurig (@Keurig) November 11, 2017

Other company responses:

While we continually strategize on where we advertise on and offline, we are not currently, and will not be running TV ads on Hannity. @mmfa — realtor.com (@realtordotcom) November 11, 2017

Hi there! Hannity is blocked from our advertising list. If we can help with anything else, please don't hesitate to reach out to us at social@eloquii.com. — ELOQUII (@ELOQUII) November 10, 2017

We’ve received inquiries RE: advertising on Hannity. We are not running TV advertising on Hannity. We continue to closely evaluate where we advertise. — 23andMe (@23andMe) November 10, 2017

We can confirm that we do not have advertisements running on this program. — Nature's Bounty (@NaturesBounty) November 11, 2017

When Media Matters followers questioned E*Trade’s advertising on the show, Carusone tweeted “CONFIRMED: No more @etrade ads on Hannity’s show. You can move on to another advertiser.”

CONFIRMED: No more @etrade ads on Hannity's show. You can move on to another advertiser. Your participation matters. Details + List (w/contacts): https://t.co/t8qllogMIi — Angelo Carusone (@GoAngelo) November 10, 2017

The campaign didn’t come without blowback, though. Hannity supporters began a fierce campaign of their own, particularly targeting Keurig. Hannity retweeted some of his supporters, with this message atop his Twitter page all day Sunday:

Carusone, Hannity’s longtime thorn, then batted back against the boycott-boycotters:

Note to media buyers: @seanhannity's extremism and volatility are bad for business. He gins up boycotts against advertisers that don't want to deal with volatility, like Keurig. You'd be wise to keep your clients ads off given his track record. — Angelo Carusone (@GoAngelo) November 12, 2017

Criticism of Hannity peaked after he referred on his radio show Thursday to “consensual” sex with 17- and 18-year-olds (age of consent in Alabama is 16), which, in the context of the discussion about Moore, was interpreted as including 14-year-olds.

Hannity said he misspoke and his comment was misinterpreted.

The distinction drew this half-hearted rapprochement with a big-name rival:

I honestly appreciate you pulling down those tweets. No hard feelings. I’ll do the same for you. All my best Sean https://t.co/GPKctEz2dp — Sean Hannity (@seanhannity) November 10, 2017