India’s largest Mobile Service Bharti Airtel today announced the launch of its 3G service in India – bringing the airtel Internet experience on 3G first to Karnataka – its largest circle by revenue market share. airtel is targeting to launch in all 13 3G license circles by March 2011.

Airtel introduced easy-to-understand intuitive 3G tariffs with personalized data usage limits. airtel 3G customers will be empowered to manage their 3G data usage alert and prevent ‘bill shock’ with proactive, personalized and timely data usage alerts.Keeping the focus on the user experience and relevant services.

Airtel’s 3G plans are personalised and simple to understand, Time-based plans for light users of data where usage and billing will be by hour and Flexi-shield plans for heavy users of data where usage and billing will be capped.

The company has paid 12,296 crore as spectrum licence fee and has tie-ups with Ericsson, Nokia Siemens Network and Huawei for installing high speed packet access (HSPA) network in its 3G circles in India.

Announcing this, Mr. Sanjay Kapoor, CEO – Bharti airtel Ltd (India & South Asia) said, “It is indeed the start of a new era when 3G services in India roll out on airtel’s network. World over ‘Data traffic’ on the back of high speed internet and use of social networking has already exceeded the ‘Voice traffic’.

India is ushering in the domain – though later than most of the world – but no doubt we will catch up at a much faster speed. 3G is much more than a technology migration – it is a transformational shift – and airtel’s focus would be to bring to its customers an enriched user experience on the back of a world class delivery network. I welcome all 745 million mobile customers of the country to be a part of this journey with airtel!”

To know more or join airtel 3G services, customers can visit one can call the Toll Free Helpline 12134 or SMS ‘3G HELP’ to 121.

Airtel Subscriber can SMS 3G to 121 for Pay as you go plan where in they will be charged 30p / 20kb for 3G data access. After the SMS, existing 2G pack will be de-activated once you register for Airtel 3G.

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