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BMW is the latest car brand to arrive in North Wales to find the perfect backdrop for their vehicles.

The region has been a mecca for big names like Mercedes, Aston Martin and VW - placing their cars in various locations, from Criccieth beach to Caernarfon town centre.

Now German car giant BMW has launched its campaign for its new 7 Series in Gwynedd.

Their "ultimate vehicle for luxurious driving pleasure" took on the roads around Llyn Tegid, Bala.

(Image: BMW / Mark Fagelson Photography)

The advertising campaign has now gone out globally - giving another automotive boost to the region.

(Image: BMW / Mark Fagelson Photography)

Jim Jones, the managing director of North Wales Tourism, said: “The fact that North Wales is such a magnet for prestige marques is a testament to our growing credentials as a must-visit destination which regularly provides spectacular backdrops for the automotive industry when it comes to car launches and television adverts.

“Not so long back we had Mercedes and Aston Martin doing something similar and we know it’s traditionally been a popular area for filming by the Top Gear team.

(Image: BMW / Mark Fagelson Photography)

“It’s not just the car companies who are beating a path to North Wales because Lonely Planet named North Wales as one of the world’s top four must-see places.

“We are now the go-to destination for thrill seekers as well as visitors who prefer gentler pleasures when they come here.

“Our breath-taking scenery and mountain ranges and brilliant coast-line are second to none – and it’s all on the door step of millions of people from the North West and the Midlands.

(Image: BMW / Mark Fagelson Photography)

“In recent years all of that has been added to with the huge investment in adrenaline-charged attractions like Zip World, Surf Snowdonia, Go Below, Plas Curig and Greenwood which have been a game changer in the way the region is perceived.

"Equally, we’ve got world class heritage sites with the Pontcysyllte Aqueduct and the castles at Beaumaris, Caernarfon and Conwy, not to mention our growing reputation for festivals and the arts.

(Image: BMW / Mark Fagelson Photography)

"Added to that , we also have a growing range of accommodation that can cope with the demand for our world-class attractions.”

“As a result, tourism now pumps £3 billion a year into the regional economy and employs 40,000 people, making this a golden era for the industry.”

Promoting the new 7 Series, a BMW spokesman said: "With more technological advancements that deliver both outstanding comfort and handling, greater fuel efficiency and innovative driver assistance and connectivity, the new BMW 7 Series sets out its stall as the ultimate vehicle for luxurious driving pleasure."

The cars are on sale now with a starting price of £69,565.