As we pull in to our neighbourhood, home from the pool or errands or whatever my kids inevitably start talking about the things they will do when we get home. Can we watch TV? What is there for a snack? I have homework. Does Dad have to work tomorrow? Can I go over to so and so's house? It is relentless. The demand for attention, the inability to focus on what is front of us right now - a conversation in the car together - and the creation of more chaos when a bit of order, first, is needed. It is exhausting.

Life is full of competition for our attention. The kids are in battle with our parents, the news is in battle with the laughter of memes, the dog is in battle with our partners. And around and up and back again. How we don't all live with a crick in our neck from the constant twists of the head to watch something, the next thing, is beyond me.

Fabric and the quilting industry is no different. Hundreds of lines, with probably 10-20 different fabrics in them, launch each year. Actually, each season. Then there are the patterns to go with each. Not to mention the thread, the latest notion, and the world of bags, crafts, and garments. It is all enough to make one feel like they are spinning in a vortex of colour, not knowing where to stop or look.

And I didn't even mention social media.

Those of us working in the industry have been saying for a few years that it is getting worse and worse. The churn through of inspiration, the saturation of the market, the sheer volume of stuff is overwhelming even for us. It makes the hustle more exhausting as you try to find a way to differentiate yourself. Yet we too are contributing to the noise.

I always think of the Grinch and Boris Karloff saying "Oh the noise. The Noise. Noise. Noise. Noise."