After two years of surprising and delighting Reddit’s baseball fans by showing up in the comments, bringing players and teams to the platform for AMAs, and posting original content on r/baseball, the MLB has set up their user profile page on Reddit.

If you’ve spent any time in r/baseball, the largest of Reddit’s network of pro-baseball communities, you’ve probably seen the username u/MLBOfficial next to many of the community’s top posts. On any given day, you may find the MLB posting a TIL (Today I Learned) from baseball history, behind-the-scenes shots from their meetings, gift exchanges, or even highlight videos featuring time-synced, on-screen comments from redditors:

After joining in April 2015, the MLB quickly became a fixture of r/baseball, passing the 50,000 Reddit karma milestone last fall, then more than doubling that in just a few months.

But how did their account get to this point and where does their innate grasp of Reddit come from? We talked to Will Frasure, New Media Strategist for the MLB, to discuss the history of their account and where they’d like to see their Reddit presence go in the future.

“The first person who was running our Reddit account was actually a part-time social person who was a huge redditor,” Frasure writes. “He basically convinced our bosses to get on board based on things he’d seen with the NBA and r/nba.”

Frasure, on the other hand, wasn’t such a hard-core user at the start of the MLB’s Reddit engagement.

“At the time, I was just a very casual redditor, skimming the front page and some of the bigger subs,” he says. “This was during the 2015 season. Our launch was very light, with just weekly discussions that we led on r/baseball and some random content posting. When 2016 started, we had decided that we wanted to pitch to our 30 clubs to get involved in their team subreddits.”

However, before the MLB could extend the pitch, the MLB’s original poster left and Frasure took over what he calls the “Reddit operation.”

“We started customizing content for r/baseball and interacting with fans daily,” he writes, “and I really wanted to let it rip on r/baseball. So I started spending my free time at work (2 to 3 hours a day some days) reading r/baseball and getting the lay of the land while commenting.”

Soon, Frasure leveled up the account’s activity, with original content made exclusively for r/baseball.

“For the most part, we were pleasantly surprised,” he says. “We would get some people saying how they thought it was weird we were on there. As we started to act more like a fan rather than a brand, people started getting used to the presence …”

Perhaps the best marker of the community’s appreciation for the MLB’s “Reddit operation” is a post from last November, which Frasure ranks as one of his favorite moments in r/baseball.

The day after the Cubs won the World Series, the MLB shared a simple thank-you note to redditors in r/baseball, which hit the front page and received over 600 comments from users thanking the MLB and encouraging them to stick around during the off-season.

“One of my other favorites,” Frasure recalls, “is when we worked with various team subreddit mods to surprise fans with tickets during our postseason. We ended up with an amazing interaction with a Cubs fan for tickets to Game 1 of the NLDS against the Giants.”

As for the MLB’s new user profile on Reddit (which you can check out—and follow!—here), Frasure hopes he can use it to find ways to reach redditors who may not be baseball superfans.

“We are already so close to those fans on r/baseball, but in a way it’s an echo chamber, as everyone there already loves baseball,” he writes. “We’d hypothetically would like to convert some non-baseballers with content there.”

While the MLB will continue to stay active in the pro baseball communities, he notes that the ability to make posts directly on their profile offers “a way for us to show our Reddit chops outside of r/baseball.”

In the meantime, Frasure has this to say on his time posting and commenting on Reddit over the past two years.

“It has made my job immensely more enjoyable. The fans on r/baseball are amazingly insightful, caring and funny. It really affirms why I wanted to get into this line of work.”

You can follow the MLB’s new user profile at u/MLBOfficial.