Did you know that smartphone-generated coupons increase shoppers’ unplanned spending by 16%? And that more than 50% of purchases within a store are unplanned? These and many more such interesting stats were shared in our recent webinar on “Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI”

In the webinar, Prof. Anindya Ghose, Professor of Marketing at NYU Stern School of Business, offered location-based mobile advertising lessons for retailers. He shared results from his experiments with Beacon-based targeting, Wi-Fi localization and geo-fencing conducted in retail stores across Germany, China, South Korea and the US. He also shared deep insights on how to use beacons, Wi-Fi and other location-based marketing techniques to drive maximum ROI.

The webinar explored how retailers could use beacons to gain insights on visitor behavior, trigger hyper-targeted contextual information to shoppers, and generate more revenue. It also talked about how retailers could take a data-driven decision based on the results of iBeacon experiments conducted by leading retailers across the globe.





If you are planning a beacon pilot, take a look at Beaconstac, that includes everything you need to get started. Using Beaconstac you can set up your own campaign, without a developer’s help!

Author Details

Author Details

Neha Mallik Enthusiastic about marketing technology and helping businesses achieve greater ROI.

This blog was originally published on April 28th, 2015 at 09:02 am