This week I break out some Bill Shakespeare. A big player makes itself known in marketing tech. And Forbes really doesn’t want you to read an article.



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The Lady Doth Protest Too Much, Methinks





Call

Response





So what do we have here? Is it #fakenews or Hamlet? It’s probably a bit of both but if I had to guess I’d say the adexchanger article is closer to reality. I have zero inside information but normally AppNexus spox are out en masse whenever issues like this pop-up. Aside from the blog post above it’s been relatively quiet.





Did Jason Kint Mention “Duopoly” This Week?





Nine times this week. He also picked fights with: a Senior Director at the IAB Tech Lab, a reporter at AdAge, a law firm, and The Ohio State University (I think). All obvious enemies of premium publishers.

Current streak: 11 weeks







Other Articles





Ad Production Sector Rife With Transparency Issues, Study Says

Where’s Bob Hoffman so he can explain how this is digital media’s fault?



Oracle Is Quietly Becoming The Most Intriguing Company In Advertising

Business Insider does a really great job here of combining a lot of disparate pieces of news and weaving them into a full picture. The picture is that Oracle is building a behemoth of a “martech" (cringe) stack.



They have offline purchase data for attribution via datalogix. They have online user data via BlueKai. They have ad viewability and “attention" tracking via Moat. They have… whatever the fuck data addthis has.



Everyone is busy talking about Amazon, Snap, Facebook, Google, etc but Oracle is a few integrations and maybe one more acquisition away from owning attribution. The next golden goose.



Inside Forbes: After 100 Years, Speeding Our Way Into The Now And The Next

LOOK AT US! LOOK HOW FAST OUR SITE IS! NO! LOOK OVER HERE! DON’T LOOK AT THAT 👇👇









Why Brands and Agencies Are Preparing for the Era of 6-Second Ads

Call it wishful thinking but this week’s BFD.



The idea of six second preroll ads has very quickly gone from “interesting idea" to “something to test" to “oh shit everyone is doing this and if we don’t we’re going to miss out". It’s not often that an ad that improves user experience gets this kind of traction (I’m looking at you, outstream).



I swear to god I’ll pistol whip the next person who says “snackable content".



Facebook Now Has Video ‘Shows’ — But Does Anybody Want To Watch Tv On Facebook?

Everyone and their mother has a take on Facebook Watch but honestly this is the only question that matters to me. The answer reminds me of an Onion post (everything in this industry reminds me of an onion post).







Soundcloud Plans To Replace Its CEO As Part Of A New Funding Deal

Huge down round. Removing CEO. Cleaning the cap table. Fun times in streaming audio land.





Quick Hits



Bloomberg Launches An Entirely New Model of Media



WTF did I just read?



Snap Added Fewer Users And Made Less Money Than Wall Street Expected



The State Of Header Bidding In 4 Charts



Google is #1? How?!?

(spoiler: they’re not, sizemik is just confused)





Shameless Self Promotion

Podcast Episode #13 // Jason Burke (clypd)

Sure I posted this last week but I don’t have anyone scheduled for episode #14 and until I do you’re going to listen to me make an ass of myself trying to talk linear television. The whippings will continue until moral improves.







Thanks for reading and have a great week! Or don’t. I’m not the boss of you.

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