Why Is Press Important?

This is a question that we get all of the time. We are so tired of answering it that we just wanted to lay out a few reasons once and for all. So before we tell you how to get press, we will explain why it is so important.

1. Press is Word of Mouth Advertising

According to a survey from Small Business Trends, 85% of small businesses get their customers through word of mouth. This outranks every other form of marketing and advertising out there, with online searches coming up in a distant second at 59%. There is nothing more valuable to a business than a solid referral and good press coverage for your business is like giving a referral to thousands of people at once. It means people are talking and it means that they are talking about you.

2. Incredible Boosts to SEO Rankings

If your business gets featured somewhere online, this typically means that the publication sharing it will link back to your company’s website. This is incredibly important for boosting your SEO rankings. In fact, a study by Moz showed that 99.2% of the top 50 search engine results had at least one external link leading back to the page. This means that if no one is talking about your business, your website will never make it to the front page.

3. Swarms of Traffic to Your Website

In addition to boosting your SEO rank, press coverage can drive swarms of traffic to your website by connecting your business with untapped audiences. Groove reported a 12,024% increase in traffic by using press coverage as one of their zero-cost strategies to website growth. That’s not a typo. This is the kind of boost to traffic that can pull any business out of the red.

4. Establish Industry Expertise

According to Marketing Charts, 94% of B2B buyers research online before making a purchase. This means that buyers are looking for the best and most effective choice that they can find. People choose to buy from trustworthy sources, so if you can’t prove that you’re an expert in your industry, then people will probably go with the competition. There is no better way to establish your expertise then by having others refer to you for advice.