Dear Mr Cook,

Why do some car and motorcycle companies have the courage to devote significant resources to racing?

Currently, MacBook and the MacBook Pro lines share almost all design goals: weight, thinness, battery life, beauty. As such, they are differentiated only by screen sizes, connectivity and minor performance alterations.

Why not provide creative professionals with a line of more powerful computers? In other words, why not have the courage to provide true differentiation between these product lines and produce a ‘Pro’ line that eschew some of the lightness and thinness, but gain true professional-level performance?

The reason Apple should spend money on creating and marketing true professional hardware is the very same reason for which car and motorcycle companies devote significant resources to racing; because it provides them with credibility. When motor companies race, they are affirming their ability to create the very best possible product, the one that no other group can challenge.

Whether Apple likes it or not, creative professionals have always provided it with its ‘street cred’. Sadly, Apple keeps abandoning them (need i bring up the now 3 year-old Mac Pro!?) by producing ‘Pro’ hardware that is merely consumer-level and explicitly ignoring trends in professional-level hardware design.

I have been an Apple user since my first Apple//; i care about this company and its products.

Sincerely, Peter

PS: There is such a thing as too small:

Remember this?