This week on the cast, I sat down with Ed Healy of Gamerati to talk about working in PR and what it takes to put on a successful kickstarter campaign.

We started off with talking about Ed’s history in the game industry and what is Gamerati. We also talked about the importance of understanding the business side and logistics of running a game company. If you can’t handle the logistics yourself, then you need someone to do it for you. Ed and I spoke about what it means to build a brand for yourself.

We spend the bulk of our cast talking about the ins and outs of kickstarter and building a campaign. Ed shared his experience and offered some tips that he used when working on a kickstarter.