Banerjee has tasked her industry minister Amit Mitra with promoting Brand Bengal among automobile and manufacturing giants in Germany.

Days after her historic victory against Tata Motors in the Singur land dispute, Chief Minister Mamata Banerjee is gearing up to woo another automobile giant to West Bengal. In Germany now to promote Bengal as a favourable business destination, Mamata Banerjee is slated to meet top officials of the German automobile giant in Munich on Wednesday.

Banerjee is being accompanied by a high powered business delegation from Bengal with an aim to promote closer engagement and cooperation in various fields and explore trade and investment opportunities between Germany and Bengal. Mamata is also expected to meet with other German business leaders over the next two days before heading back to Kolkata.

Banerjee has tasked her industry minister Amit Mitra with promoting Brand Bengal among automobile and manufacturing giants in Germany. Given her militant agitation which drove the Tatas out of Singur, Mamata is keen for an image makeover for her government. The meeting with BMW bosses is said to be a part of that very exercise.

On Tuesday, Amit Mitra visited the BMW plant in Munich accompanied by his state Chief Secretary, Finance Secretary, Kolkata Mayor Sovan Chatterjee and Trinamool Congress Lok Sabha MP Sudip Bandyopadhyay. Mitra held a marathon three hour long introductory meeting with BMW officials which he later termed as 'productive' and vowed to 'carry the talks forward'.

The minister added that Bengal wants a sustained relationship with the automobile giant and even invited his counterpart in the German state of North Rhine-Westphalia to next year's Bengal Global Business Summit.