Dear OnePlus,

Fool me once, shame on you. Fool me twice, shame on me. Steal my data and I'll never settle for using one of your products ever again.

OK, maybe steal is a bit harsh. I guess it's possible that getting caught up in user data controversies twice in six months then allowing someone else to steal customer financial data for the same six months and waiting a week to do anything about it after someone else exposed it is a happy little accident. Stranger things have happened.

But either way, it's time to stop giving money — and second or third chances — to a company that obviously doesn't treat our personal data with enough care.

OnePlus either doesn't care or isn't capable of handling user data properly. Either way, it means they don't deserve any of it.

Before you hunt me down for saying this, you need to know that I advised we temper our response to the first instance of improper data collection when asked about it. I get looped in when it comes to anything about privacy or security because we are a team and that's the role I play. I can't remember exactly what was said, but the conversation went something like, "This is no different than anything Samsung or Moto or LG does except they didn't explicitly tell you when you first signed into the phone," and I really did feel that way.

I also thought you almost did it right when you owned up to it all and promised to move the opt-out setting somewhere that a new user would actually see it instead of hiding it. Analytics are important for every company that makes a product and they are hard to do without your customers feeling like they are a dairy heifer.

Clippy knows all your secrets.

Next, we saw some sketchy behavior from the clipboard app. The clipboard is not something you want being used for data collection of any kind; you use it for web URLs, passwords, and all sorts of things you don't want anyone to see. Your explanation makes sense — it's left over from the Chinese version of the operating system and it doesn't send the data it collects anywhere. Why you're collecting clipboard data from users in China is the next question you need to answer, but I'll chalk it up to an overworked developer missing it and leaving it there. It happens.

The holy grail of user data — your credit card