At an industrial-chic concrete bar, a gleaming La Marzocco machine cranks out perfect espressos. John Chamberlain lithographs hang from textured cork walls, and custom fixtures cast a warm glow over small, sleek tables of Italian Calacatta Cielo marble. Oh, and there’s a $300 bong for sale, along with a $445 cannabis humidor.

Welcome to Tokyo Smoke, the world’s most haute head shop. Opened July 20 on Toronto’s ultra-hip Queen Street West, it’s the new flagship of a retailer as dedicated to great design as a good toke. Think, Muji, but for marijuana.

“It’s about normalization,” Josh Lyon, the brand’s head of marketing, told Condé Nast Traveler at Tokyo Smoke’s opening bash. “You can now have a cannabis lifestyle brand that’s like your favorite fashion brand.”

Alan Gertner, the former Google Asia exec who co-founded Tokyo Smoke with his serial-investor father, agreed. “A tremendous number of people who consume cannabis are not defined by that use. So, Tokyo Smoke is not defined by it either,” says Gertner, a cannabis consumer himself. “Our store stands out because it’s beautiful, not because it’s cannabis-adjacent.”

Courtesy Tokyo Smoke

For the store’s look and feel, Gertner teamed up with DesignAgency, the Toronto firm behind many of David Chang’s restaurants, Canada’s first St. Regis hotel, and the local edition of Soho House. Almost every fixture and furnishing was custom-made for the store. Black and neutral shades dominate the high-ceilinged, minimalist storefront, mixed with sleek materials like marble, metal, and cork.

“Our goal was an elegant, elevated environment where people can hang out whether they’re into cannabis or not,” says Anwar Mekhayech, a DesignAgency principal. “The space is almost a blank canvas for the merchandise.”

That merch appeals to a sense of style as much as a craving for weed. Fellow Products’ gorgeous pour-over kettles are designed to build a buzz by brewing better coffee. Toronto’s Pilot Coffee provides Tokyo Smoke custom-roasted beans. Levo’s compact, burnished oil infusers—picture top-end espresso makers—also make great kitchen appliances.

Both smell-proof and childproof, butter-soft Italian leather purses from Seattle’s Van der Pop sell as elegant stash conveyors. Lustrous black candles from Toronto artisan Brennan Michael, a store exclusive, convey signature “cannabis experiences” in scents like Go, Relax, and Balance—the last said to smell of “cut grass and spearmint”.

Tokyo Smoke's Queen West store, surrounded by such brands as Warby Parker and Frank & Oak, is the first in North America; it also operates two small coffee bars in Toronto’s West End. Over the next year, DesignAgency will replicate the new flagship in locations including Calgary; Hamilton, Ontario; Toronto’s East End; and Seattle, Washington. More stores are planned—and demand could soar as Canada plans nationwide legalization in July 2018.

Courtesy Tokyo Smoke

It’s not unlike what happened with coffee, says Gertner, who cites Starbucks as a role model. “They do an incredible job of curating an experience. Starbucks defined modern coffee for North Americans and the world," says Gertner. "It’s amazing we’re on a street with so many mainstream brands. And it’s a great sign about where cannabis is going in Canada.”