Cronulla Sharks halfback Chad Townsend has urged NRL players to use social media to their advantage amid the spate of online scandals plaguing the game.

The NRL's tumultuous off-season was punctuated by a slew of explicit videos featuring players that leaked onto the internet.

It's led to criticism of smartphones and social media from prominent rugby league figures including NSW coach Brad Fittler and Penrith Panthers boss Phil Gould.

MORE: Paul Gallen and Peter Fitzsimons go at it over the NRL's off-season from hell

But Townsend believes players should be capitalising on their public profiles by engaging regularly with fans on sites like Instagram and Twitter.

The 28-year-old, who plans to work in the media post-football, creates YouTube vlogs that document his life as a way of boosting his brand.

He says online channels are perfect for players to maintain their reputation and handle any controversies that may arise.

"I think it's a great way [to connect] for players with the reach they have. And I think also just to address any issues," Townsend told Sporting News at Cronulla's media day.

"If there's an incident that occurs that involves a player, for them to just get on the front foot and put a video and put a statement out there on social media outlining exactly what happened.

"I think it's a great way to cut out the middle man and be honest and upfront and accountable for whatever's happened."

Townsend began uploading to YouTube two years ago, learning from scratch how to properly film and edit videos.

He's picked up the art quickly. You might recall seeing nicely-shot footage of ex-Shark Valentine Holmes training before jetting off to chase his NFL dream in January – that was Townsend's handiwork.

The Cronulla playmaker's clips give a rare insight into the world of a footballer and bridge the gap between supporter and player.

"It's been good. It's been a bit of a hobby I started doing away from footy," Townsend said.

"I've had to sort of learn everything from nothing to start up. I spend a bit of time on YouTube watching tutorials and things like that.

"I started because it's a way for me to put out content that I can control and things that I think will benefit me and my personal brand.

"Once I finish footy [it will help me] moving into what I want to do as well."

Former NRL players Isaac John and Denan Kemp are also reaping the benefits of social media through their business projects.

John, who co-owns clothing brand YKTR and played 35 matches for the New Zealand Warriors and Panthers, has previously written about how players can utilise social media to increase off-field opportunities.

"You’re wasting the opportunity you have," he wrote in a blog titled 'A message to NRL players'.

"Leverage is a powerful tool. Right now people actually think you’re cool. Just think about it for a second.

"There’s kids out there who actually wanna be you. That’s something you should never take for granted.

"Here’s a reality check... It won’t last forever.

"... Let’s not waste it and let’s add value by giving up your time and interacting with all those who have interacted with you."