Broadly, there are just two steps to the Kenney plan. First, it’s not enough just to talk about “values”: Conservatives have long emphasised how Tory values of family, faith and thrift are often the values of non-white Britons, but to little avail. Instead, hard examples of understanding and empathy are needed: policies that prove that the party is on the side of ethnic voters. And those policies come from the second step: engagement. Ethnic-minority voters are no different to white ones – the only way to win their trust and understanding is to talk to them, regularly and often.