Just how cool a custom Chevy C10 “Square-body” pickup can be will be readily apparent at the 2015 SEMA show next week, when our friends at TMI Products unleash this stunning, maroon 1973 Chevy C10.

This is some neat industry news we’ve held in embargo since we met with our friends Larry and Dean from TMI Products last year at SEMA 2014.

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Last November in Las Vegas, we asked the TMI guys which model of car the company was working on to debut at SEMA 2015. When they told us they were going after 1973-1987 Chevy C10 pickups, it was surprising to hear, but not a complete shock since the 1973-1987 Chevy and GMC Square-body pickups are the fastest emerging classic truck segment on the scene.

TMI Products specializes in custom upholstery kits for various Chevrolet models with some other vintage brands thrown in, so we’re anxious to see what interior designs they unleash next week. And, for those wondering where those incredible custom wheels came from on the C10, the answer is just next-door from TMI Products headquarters.

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That’s right the TMI guys only had to look less than a mile away from their manufacturing plant to find American Racing Wheels’ AR Forged line of two-piece billet wheels that are completely manufactured in Corona, California.

American Racing Wheels is a company that started in California way back in 1956 and the brand has managed to survive long enough to be celebrating its 60th birthday next year. Take a gander at the images following TMI’s ’73 C10 during its assembly and you’ll also learn how billet center slugs and billet wheel hoops are joined together to form a wheel that can be custom ordered for backspacing, bolt-pattern, custom finishes and more. Did we mention they’re made in USA?

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