Initially proposed at the beginning of the year, the stricter guidelines will come into force at the end of October. All ISPs really need to do to play by the rules is to make costs clear -- clear enough that there's no chance of consumers feeling misled or confused. The ASA does recommend, however, that monthly prices be "all-inclusive," meaning no more separating broadband charges from line rental. Additionally, any upfront costs like installation fees need to be clearly shown, as well as the length of the contract and what the score is after introductory pricing deals expire. Basically, don't try to hide the true cost of the package and the ASA won't come knocking.