West Midlands police have urged the driver of the Volkswagen car that hit and killed a young cyclist last week to "do the right thing and come forward".

Adam Jones, from Wednesbury, was crossing the junction of Beacon View Road and Walsall Road in West Bromwich with his bicycle just after 7.30pm on Thursday March 26 when he was struck by the Volkswagen Bora which was travelling from Stone Cross towards Walsall.

The 15-year-old was flung through the car windscreen and was pronounced dead a short time later.

The driver of the VW callously abandoned the vehicle and ran from the scene.



Adam Jones

West Midlands Police has been using Faceboook and Twitter, as well as conventional media channels, to appeal for help tracing the driver.

"We've had a fantastic response to our appeal for assistance as well as over 400 comments on our Facebook page," police spokeswoman Sarah Buxton told the Express and Star.

"We appreciate the help from the public and officers are now sifting through the information and will follow up new any lines of enquiry provided by it."

Over the weekend, the forces used Twitter to update the public and appeal to the driver:

We've received a number of calls since 15 yr old Adam Jones lost his life in the collision last week, which we're following up. — West Midlands Police (@WMPolice) March 29, 2015

What we really need now is for the driver to do the right thing and come forward. Adam's family need to know what happened. — West Midlands Police (@WMPolice) March 29, 2015

Last week, police released images of the car, showing the damage caused by the impact when it hit Adam Jones.

The car is a bright blue colour with distinctive stickers on the rear windscreen and the vehicle registration number MA52 XVV. The registered keeper of the car sold the vehicle several months ago and has been eliminated from police inquiries.

Anyone with information is aksed to contact the Collision Investigation Unit on 101 or the charity Crimestoppers, anonymously, on 0800 555 111 quoting log 1989 of 26 March.