Some might say it's Amazon's online world, and the rest of us are just browsing in it. And while virtually roaming Amazon's real estate, many people also spend a crazy of time and money purchasing things from the merchant.

Verto Analytics just released data comparing the top 15 retailers based on the online activities of 20,000 U.S. consumers during October 2016. The stats in the chart below also reveal market numbers for mobile and desktop audiences, which both show Amazon in the No. 1 position.

In fact, Amazon is the leader in seven of the 11 categories.

Check out the graphic below to get a granular view of how the company clearly has the digital pole position on its competitors going into Black Friday and Cyber Monday, which ought to make Amazon CEO Jeff Bezos thankful going into the holiday weekend.