Sony, of course, wants you to focus on that high-zoom lens, which sports built-in optical image stabilization and an aperture system designed to push out "a near perfect circle" in the f2.4-11 range. In theory, it should capture some pretty impressive pictures. The RX10 III also shoots 4K (3,840 x 2,160) as well as slow-motion videos at 240, 480 and 960fps, while the 14-fps burst mode should be good enough for most people.

If you're in the US or Canada, you can get it in May for $1,500 and $2,000, respectively. As for those of you in the UK, the RX10 III arrives in April priced at £1,250.