Hundreds of eager shoppers lined up as early at 5:30 a.m. Thursday for the noon opening of Detroit's first H&M's store.

Landlord Bedrock LLC estimated more than 500 people streamed into the new downtown store from Hennes & Mauritz Inc., which offers "fast-fashion" clothing and accessories for men, women, teens and children

The Swedish retailer has 25,000 square feet across three Albert Kahn-designed buildings owned by Dan Gilbert's real estate company at 1505, 1515 and 1529 Woodward between John R and Park Avenue. It will employ about 20.

Construction has been ongoing this year since details of the store were revealed in March.

H&M joins the likes of Nike, Under Armour, John Varvatos, Lululemon, Bonobos and other national retailers downtown, all of which have opened in Bedrock properties in the last several years.

"This global brand will fit perfectly with the local businesses, tech companies, startups and fellow fashion industry leaders that already call Woodward home," Matt Cullen, CEO of Gilbert's Bedrock LLC real estate company, said in a statement: "This is an important next step in Detroit's evolution as a destination for shopping, entertainment, dining and doing business."

The multilevel store features apparel for women, men and young men on the street level; the lower level is for young women and children.

The store's regular hours will be 10 a.m.- 9 p.m. Monday through Saturday and 11 a.m.-7 p.m. Sunday.

Detroit-based Sachse Construction worked on the core and shell of the building; Montreal-based Axxys Construction Group did the build-out.

The company has 15 Michigan stores, with metro Detroit locations in Sterling Heights, Ann Arbor, Novi, Dearborn, Auburn Hills, Clinton Township, Roseville, Taylor, Livonia and Troy, according to its website. H&M says it employs more than 177,000 worldwide.