Everyone loves Frozen so it comes as no surprise that the video game adaptation inspired by the movie has been a massive success in the United Kingdom. In fact it’s the Nintendo DS version of Frozen: Olaf’s Quest which has proven the most popular and has easily outsold the Nintendo 3DS version of the same game.

The success of Frozen was a bit of a surprise. We thought it’d do well. We’d done some decent movie licences before, such as Sony’s Hotel Transylvania and Cloudy with a Chance of Meatballs 2. We thought this one was going to be maybe a little bit bigger as it was Disney, but nowhere near the stratospheric sales that we’ve experienced.

We thought Frozen would be our last title on DS to be honest. Nintendo hasn’t been manufacturing the console for a few years, but we thought that there is a big user base our there, and there is a second hand, hand-me-down market for the old DS consoles. We launched Olaf’s Quest on DS and it’s still outselling 3DS. And we’ve got Disney’s next big film out in January, Big Hero 6, and we’re bringing that out on 3DS and DS. If you’d said to me 18 months ago you’d be bringing out a DS product in January 2015 I’d have laughed.