We’re thrilled to announce our latest and greatest upgrade ever! We’ve been building towards this release for many months and we’re incredibly excited to share how the Purse experience is evolving. Rolling out today, beginning with our US customers, we’re eliminating the need to build an Amazon Wish List offsite before using Purse to name your own discount! Our shopping & checkout process has been streamlined, and now one simple checkout flow is all you need to decide the discount that’s best for you.

Along our quest to make the cryptocurrency experience as useful and exciting as possible, we’ve encountered some unique UX challenges and we’d like to share more about our process for improving the Purse experience.

UX Design in Cryptoland

Problem

Since the early days, our Shoppers have told us that managing Wish Lists on Amazon is a pain. On mobile, managing lists was near impossible. Unfortunately, this dependance on the Amazon Wish List system caused a ton of friction, and made our service hard to use.

Discovery

Each quarter, we send out surveys & conduct usability tests to identify and keep track of top pain points in our product. With feedback from all parts of the Purse team, we work to distill these pain points into actionable improvements. By far, dealing with Wish Lists was the biggest point of frustration and the key problem to prioritize and solve.

We Learned

Over the course of our research, we learned that Shoppers are most comfortable with a traditional ‘Add to Cart -> Checkout’ flow. Requiring a Wish List broke the mental model of how online shopping is “supposed to” work and led to extra confusion. With significant UX challenges already present when designing for cryptocurrencies, we felt that solving this problem was paramount. Directing customers to a third-party site caused many to fall out of the funnel. A new checkout flow was in order.

Opportunity

As designers, this is where we get excited. Our research had brought our marching orders: re-imagine the checkout flow, eliminate Wish Lists and make the crypto experience more friendly. At a landmark meeting last fall, the entire Purse team got together and started outlining the ideal checkout experience. Fast forward to today and we’re thrilled to have evolved beyond the need for Wish Lists.

Up Next

What’s the next step? We’re already working through the engineering challenges of opening up this new checkout flow to international shoppers as well. Stay tuned for an upcoming post, where we share more about the technical challenges from an engineering perspective.

Come try it out! Purse v3.0

Note: If you have Wish Lists that you’d still like to use, never fear! We can still process your Wish List just like before. Simply paste your link into our search bar and hit enter, or click ‘Import Wishlist’ for details.