How long does your coffee stay fresh for? how should I store it?

For fresh beans we recommend using within one month for optimum taste and flavour. With ground coffee, you begin to lose quality straight away, so get it down your neck as fast as possible. If you can grind at home, you'll have better tasting coffee. We recommend you store your coffee either in the bag it comes in or an airtight container in a cool dark place, not in the fridge or freezer.