Post redesign feedback

After any redesign, there is often an instant negative reaction from your loyal user base. Followed by a flood of complaints and emails asking you to revert back to the old UI.

We anticipated this with the relaunch of Goal News and Live Scores apps. Neither app had been subject to dramatic change in years. So with this in mind, our strategy wants to make improvements. Listen to the criticism. Then establish common patterns that were bound to emerge.

Our first contact with card issues was after the launch of Goal News — seen above. A small number of similar complains appeared about the amount of articles that are visible on one screen. For example:

A snapshot of the user feedback relating to cards

Too many pictures and scroll downs. I just want to read the news quickly and simply I have to scroll through large pictures just to get a glimpse of all the news… doesn’t allow for viewing loads of news at once…

A note for user feedback: the feedback above is great. It’s not just moaning about a feature, but also taking time to explain why it is causing them an issue. Through this we’ve identified a common user goal, the need to scan quickly and simply to get an overview of the latest news.

Further research was needed to understand why cards don’t fulfil this goal. Here is the breakdown of our research.