The highly anticipated Game of Thrones Season 7 premiered on Sunday July 16, so our friends at Cinema Blend checked in to see what effect it had on Pornhub’s traffic during the first episode. Our statisticians found that across the United States, traffic to Pornhub was down by 4.5% during the airing. That’s a considerable change in visitors as Sunday night is one of the most popular times for people to visit Pornhub.

The first episode of Season 6 in April of 2016 resulted in a smaller -4.1% traffic drop. Episode 4 had a -4.9% drop in traffic, but the Season 6 Finale on June 26 resulted in a massive -5.2% traffic drop, when compared to an average Sunday evening before that season began airing.

We’ll be following up to see how the complete Season 7 compares to Season 6. In the meantime, to see how other live events can affect traffic to Pornhub, please check out our recent Insights on the Comey & Sessions Senate Testimonies, NBA Finals and Superbowl 51.