Why is On-Page SEO Important?

Does traditional on-page SEO still make a difference in 2020?

Yup!

In fact, Google’s own “How Search Works” report states that:

Even though Google is MUCH smarter than it was back in the day, they still use old school stuff (like looking for a specific keyword on your page).

And there’s data to back this up.

Our analysis of 1M Google search results found a correlation between keyword-rich title tags and first page rankings.

And if you search for any competitive keyword, you’ll notice that the top ranking pages almost all use that exact keyword in their title tag.

That said:

There’s more to on-page SEO than cramming keywords into your page’s HTML.

To rank your content in 2020, you also need to optimize your content for:

Which leads us to chapter 2…