BAT – Basic Attention Token

Official site: https://basicattentiontoken.org/

Current state: The BAT system is currently being implemented in the Brave browser with increasing popularity among end-users and publishers. Up-to-date news and information about the Brave browser can be found on their website: https://www.brave.com

The Idea: BAT aims to revolutionize the way advertisers, publishers and users interact on the Internet. The current system of web-advertising is flawed, and relies on forced tracking and privacy infractions, imposed on end-users and publishers alike, via an extensive network of “middlemen”. BAT wants to change this paradigm by removing middlemen, providing browser security, and rewarding users directly for viewing ads. The basic concept is simple — The Brave browser anonymously monitors how much attention users are giving to certain ads or content. The more attention users spend viewing ads or content, the more BAT they are rewarded. Users can then use BAT to support their favorite sites, purchase premium content or offer it to other Internet users in exchange for viewing specific content. Users can choose if they want to view ads, and because of the transparent nature of a public ledger, users can be certain the ads they are viewing are coming from reliable sources.