NC37 And just like the iTunes wars last decade...eventually most will shutter and we'll only be left with the top services. Me too businesses don't work unless you can do something better than your competitor. Origin has...*Gabe pause*...ummm, orange/white color scheme? :laugh:

Unlike music where the industry has virtually no impact on the playing medium, the game industry can make the target computers protect IP for them. This is why you won't see an "iTunes war," every publisher that can afford to will have their own e-store software which you have to install to play their games. If you want to play any game EA sells, then you must tolerate Origin. If you want to play any game Valve sells, then you must tolerate Steam. The list goes on. Until a high court says that you can't force a customer to install non-product (e.g. Steam) software in order to use the product that was lawfully purchased (e.g. Portal), this corpate raid of your computer is going to get much worse, not better.