Online Advertising is increasingly being used by small businesses of all sizes. Self service advertising programs as Google Adwords or dozens of others have allowed companies with tiny advertising budgets to target their customers online at a reasonable cost, if done properly.

And when we talk here about small businesses we also refer to those trying to build a home business from the Internet, affiliate marketers, bloggers, ebay sellers, etc. Everybody with a website and needing to attract the right traffic can leverage the power of online advertising.

Nevertheless, when it comes to display advertising or banner advertising, which is also increasingly used by small business advertisers, the problem was to create a professional banner ad at a reasonable cost. Hiring a professional ad designer or an ad agency has been the traditional, expensive, way. Thankfully, banner design is changing as advertising programs has already done, and professional online ad design is getting affordable to all budgets by new business models.

So let’s analyze five alternatives for a small business to create banners that rocks.

1. Hire an ad agency or a professional designer to create the banner

As mentioned, the traditional expensive way to create banner. Not only is the cost that can stop small businesses to go through this way, but also that they are not familiar with the process of interaction between designer or ad agency and the client.

2. Create banner by using design software

If you are a design and marketing expert, know how to use software as photoshop too, and have time enough to do it: why do you need anybody to create your banner?. Is that your case?

3. Create banner by using online creation tools

You can use some online creation tools to create banner. These are applications that allow you to create banner ads customizing a background and, in some cases, uploading your own design. But to be useful for you, you must have a design first, as they do not offer professional advertising templates or they are really simple.

4. Create banner on some display advertising networks

There are some advertising networks that allow you to create banner ads with no cost, and you can use them on their network. This is the main problem, you can only use the banner ads you create there if you display the campaigns in their network, which is usually less effective and more expensive than choosing yourself the advertising programs where to run your campaigns.

5. Create banner through sites that provide both, the online software application and ad templates created by professional designers and marketers for different business

This is the most flexible option as you can create professional, affordable banner ads that you can use wherever you want with no restrictions.

Any more ideas?

Tags: Create a Banner, create banner, create banners, how to create a banner, how to create banner, how to create banners