Microsoft will take a less restrictive, more iTunes App Store-like approach to publishing games on Xbox One, according to a report from Game Informer, eliminating traditional software certification methods and title update costs.

Developers will reportedly have the option to set their own pricing and release dates, and approvals on software are expected to see a 14-day turnaround. Xbox One retail units can reportedly serve as debug kits, making distribution of development hardware easier than in the previous generation.

In April, Microsoft dropped title update fees for Xbox Live Arcade games on Xbox 360. "We're constantly evaluating our policies and implementing feedback," Microsoft said of the change, adding, "this is just one of many ongoing changes and improvements we've made to ensure Xbox is the best place possible for developers and gamers."

News about Microsoft's plans for self-publishing on Xbox One appears to conflict with earlier messaging from the company, which indicated that software approvals and publishing would follow the model established on Xbox 360.

Update: Microsoft confirmed with Polygon it plans to bring self-publishing to Xbox One and that "every Xbox One can be used for development." Additional details are promised for this year's Gamescom convention in Cologne, Germany.