For the past month 22 cyclists have been cycling through the length of India with a ‘Swachh India’ message. The journey that began in Jammu, and will end in Kanyakumari 33 days later on December 9, will make it to the Guinness World Records as the world’s longest cycle rally.

For the past month 22 cyclists have been cycling through the length of India with a ‘Swachh India’ message. The journey that began in Jammu, and will end in Kanyakumari 33 days later on December 9, will make it to the Guinness World Records as the world’s longest cycle rally.

These cyclists who have been on the road since November 7 are covering different locations and spreading Prime Minister Narendra Modi’s ‘Swachh Bharat Mission’ messages. Till now the ‘Swachh Cycle Rally’ has covered Delhi, Jaipur, Gandhi Nagar, Mumbai and Bengaluru. Next on the list are Chennai, Thiruvananthapuram and Kanyakumari.

This cycle rally is being supported by the Government of India – Ministry of Urban Development along with the Rotary Club of Jammu and Kashmir.

Speaking with NDTV, Dr. Dushyant Choudhary, Director of Medicines at Max Life hospital, Jammu and Kashmir and the coordinator of this event said, “In India, the mindset is to keep ‘our’ house clean and let the waste and dirt go outside of the house – on the roads. Our motive is to change this.”

He also added, “why do we always become mindful of our acts when we go outside India? We stop throwing waste, wrappers on the roads. We save them and throw the waste in dustbins. Shouldn’t we be careful in our own country?”

The key message of the 22 cyclists who have joined the ‘Swachh India’ mission is to spread awareness about cleanliness and changing the mindset of people by telling them about the importance of ‘Swachhta.’