Corbyn's opponents within Labour, however, have always been terrible at fighting back with memes.

Nobody's sure if that's because they think it's beneath them, or just that they just don't quite understand how the internet works.

Either way, Labour centrists have been terrible at campaigning online and embracing meme culture.

Now that there's a new leadership contest under way, Corbyn's supporters are creating more memes than ever, but few people are fighting for Owen Smith on social media.