Jarrod Dicker, CEO of Po.et, explains how his company utilizes Blockchain technology to track content online. Dicker shocked the media industry when he left his job at The Washington Post for the top job at Po.et.

Dicker explains Po.et is an online marketplace for creative content. Blockchain is a huge part of this because it's an easier way to classify data and find out what the value of media is.

Dicker explains the company decided to launch an ICO as a way to raise funds instead of going the venture capital route. He says this was a better choice because Po.et is community driven. Dicker says moving from The Washington Post to Po.et was a natural progression of his work.