When Farhad Moshiri originally turned up as a new shareholder at Everton, the club’s fans were rubbing their hands with glee.

Finally, it appeared Bill Kenwright had found the man with the money that could push the Blues beyond the glass ceiling that they had had their faces pressed against for so long.

Moshiri’s arrival was a positive step forward and him openly talking about his desire to deliver success in future was lapped up willingly. Actions speak louder than words, though, and in that regard, the Iranian businessman continued to flourish.

Sacking Roberto Martinez was a welcome move amid fan protests calling for the Spaniard to go. Hiring Ronald Koeman to replace him was equally well received.

The Dutchman had impressed at Southampton, is a global name in the world of football and according to Moshiri was the ‘Hollywood’ manager that Everton needed to compete with the other big stars in the North West, namely Klopp, Mourinho and Guardiola.

Moshiri’s standing continued to grow from that moment onwards, especially when he pushed forward plans to leave Goodison Park for a shiny new home on the banks of the Mersey at Bramley Moore Dock.

Goodison is still well loved by the Evertonian faithful but it has long been accepted that times change and if Everton are to progress then leaving their home is a necessity.

Securing a new home in the centre of Liverpool’s dockland, a location that many of the Everton faithful see as a bold middle finger to their neighbours across Stanley Park, only added to the esteem Moshiri was held in. Evertonians were beginning to trust in him.

Then came last summer and an unprecedented level of spending in the transfer window.

Everton were among the biggest spenders in Europe, splashing big fees on the likes of Jordan Pickford, Michael Keane and Davy Klaassen among others. Moshiri could do no wrong as far as some were concerned.

Finally, Everton were spending with the big boys and showing that finishing 7th in the league was not something they were happy with.

Yet, it was the failure to replace Romelu Lukaku that would end up defining the summer. On the pitch, they struggled without a replacement and for Moshiri, it was the first time that cracks started to show in the foundations he had built. The fans were starting to voice their doubts.

Those cracks began to widen in November when Koeman was sacked after a disastrous run of form left Everton out of Europe and just outside of the Premier League relegation zone.

Questions were asked about Moshiri, even more so when a farcical search for Koeman’s replacement, epitomised by the failed attempt to get Marco Silva from Watford, meant Everton ended up handing the reigns to Sam Allardyce.

To say any Evertonian did not want the veteran would be an understatement. He is brash, to the point and the exact opposite of what Evertonians had wanted in their next manager.

His standing among them has not improved since. Everton may sit ten points away from the relegation zone, indeed they are closer to seventh than they are a relegation fight, but the fans are not happy.

Allardyce’s reign has not been a happy one and there is little he can do to improve his standing among large swathes of those in the stands. They have seen enough to know he is not the man they want in the dugout.

Ill will is plentiful among the fan base, which now feels as disconnected from the club as they have ever been.

Before Moshiri’s arrival, Everton was always a club where the fans backed the team through thick and thin. The players and those in the stands enjoyed a close working partnership that helped them to punch far above their weight on more than occasion.

The teams built by David Moyes in particular were done so around players that were willing to scrap and fight for the shirt and the fans loved them all the more for it.

As the money has rolled in, it is something that been lost. Ask most fans watching each week and they will tell you the current crop of expensively assembled stars do no have an ounce of the fight of their ‘cheaper’ predecessors. Some feel that most of them do not ‘get’ Everton.

That is why Morgan Schneiderlin was recently booed by his owns fans and cheers met Ashley Williams when he was sent off against Burnley. If any pair among the playing squad represents what the fans do not like it is those two.

The harmony that once ran through the heart of Everton, principally the strong bond between the players and the fans, has been lost. Some are pointing the finger of blame at Moshiri. The trust they had in him previously is now in scarce supply.

Afterall Koeman and Allardyce are his men and have both failed to impress. Neither has Director of Football Steve Walsh, whose role is one the fans simply don’t understand.

Brought in from Leicester City to hopefully recreate the magic he did in signing the likes of Riyad Mahrez and Jamie Vardy he has so far spent extravagantly on players who have failed to justify their price tags.

All three failings lead back to Moshiri, a man who may have impressed in several aspects since his arrival but has been woefully short in others. The trust he quickly built has been eradicated just as quickly.

It may not be as bad as the current situation at a club like West Ham and Sunderland but the relationship between Moshiri and the Everton faithful is not as happy as it should be. The latter would be right to question if the Iranian is the saviour they hoped he would be.

He has provided the money and stern financial sense in moving the club forward commercially but on the pitch, his decisions have so far been disastrous. Everton are as far away from the top six as they ever were.

Another summer of work is expected at Goodison but the biggest task Moshiri faces is restoring the ailing faith of Everton’s fans. It’s a task he would be foolish to undertake without 110% commitment.

Evertonians have already shown they will not take a lack of effort willingly, as Schneiderlin and Williams can attest to, and Moshiri would get the same treatment.

Allardyce cannot be kept, that is almost a given. The veteran boss has spoken often and loudly about his desire for Everton to be a long-term role but it would be foolhardy for Moshiri to give him the job past the summer.

His short stint on Merseyside has proven he and Everton are not a healthy match. He has done his job and must be moved on in place of someone else.

Who that man is remains to be seen but Paulo Fonseca and Marco Silva should be top of the list. Everton need a progressive, forward-thinking coach to dispel the disappointment that Koeman and Allardyce have offered up and they fit the bill.

Fonseca is likely to be courted by top teams in Europe, he comes with a seal of approval from Pep Guardiola after all, but securing him would be a coup for Everton.

Silva’s star is tarnished by events at Watford but Moshiri is sure to remain a fan regardless and he would also be an interesting capture. There is undeniable talent there to be utilised by a club like Everton.

Whoever the manager is it must be someone who is willing to rip up Everton root and stem, dragging them forward as they need to, much like Mauricio Pochettino did at Tottenham Hotspur. Sentimentality cannot be in his modus operandi.

Much like how the playing staff needs overhauling, so too do those in the boardroom. If Evertonians are tired of people not earning their money on the pitch, they are equally tired of those not earning it off it as well.

There are too many at Everton failing to pull their weight and the time has come for someone to deal with it. Moshiri must be that man. Doing so will earn him back the favour of the doubters in the stands.

A summer of work beckons at Goodison Park, with changes on the pitch and off it expected.

The biggest task Farhad Moshiri has on his hands is restoring the faith of the Everton fans. At present it is wavering drastically. If he fails to deliver on all fronts this summer, it may be eradicated entirely.