Origin of Horse Races Now After watching a television show on MSNBC that foretold the future importance of smartphone applications entitled “Planet of the Apps”, Kenny decided to see what kind of horse racing apps were available. After a search turned up nothing, the idea to create Horse Races Now was born. The app’s mission is to increase the shrinking fan base of horse racing by creating an easy-to-use mobile application that allows the user to follow their favorites through push notification reminders. Kenny and Sue are determined to provide a full compliment of live racing feeds, race replays, current news and handicapping tools. Their belief is that by allowing both existing and potential fans easy access to watch horse racing whenever and wherever they go, the industry as a whole will benefit. Their personal investment in this project is their way to “give back” to a sport they love and support.



