Baptist preacher Jay Dennis of the First Baptist Church at the Mall in Lakeland, Florida launched a campaign at the Southern Bapstist Concention annual meeting in Houston this week to get “One Million Men” to destroy their porn stashes and live “porn free.”

Dennis told the Daily Beast that his inspiration for the campaign came from members of his staff and congregation who approached him about their husbands and sons alleged pornography addictions. He’s begun taking names on his website of men who pledge to destroy their porn stashes — and even their computers — to avoid the temptation.

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Dennis even touts a special iPhone app, which features videos of Dennis offering help resisting the dangers of porn.

In one video on the site compiled by the Daily Beast, Dennis said, “I believe as many as 80 percent of men in the church are struggling with viewing pornography. You may even need to destroy your present computer. I realize that can be an expensive move, but it may be necessary if you are serious about living porn-free.”

Dennis also called porn addiction to the “new bubonic plague” and explained that pornography is “as addictive as crack cocaine.” He said that porn is a “weapon” that threatens “husbands, dads, fiancées and even church leaders.” And warned that there was an “almost 100 percent chance that your son will be exposed to some type of pornography” and that “their cell phone could be a tool used by Satan to gain a stronghold into your child’s mind.”

Dennis also said that “as a pastor” he had seen “firsthand pornography’s devastating effects on a man, his marriage, his home, his job and his leadership within the church.”

The Orlando Sentinel reported that Dennis is the author and co-author of two books on “resisting” pornography, Our Hardcore Battle Plan: Joining in the War Against Pornography and Our Hardcore Battle for Wives.

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But if an announcement by one researcher at the Université de Montréal is any indication, Dennis may have an uphill battle. “We started our research seeking men in their twenties who had never consumed pornography. We couldn’t find any,” Simon Louis Lajeunesse, postdoctoral student and professor at the School of Social Work, said in a press release in 2009.

Watch this compilation of Dennis’ anti-porn video messages, created by the Daily Beast: