It's no secret that being a new mom is exhausting. You just gave birth to a whole tiny human and you're put to work right away: you're not sleeping, your body is still recovering, you're changing diapers and feeding that bundle of joy every couple of hours.

Fret not, new parents! A Japanese tech company has made it possible for fathers to "breastfeed" too because 2019.

Dentsu debuted its father's nursing assistant in Austin, Texas at the South by Southwest (SXSW) festival.

According to Dentsu, the father's nursing assistant is a wearable device that resembles a woman's breasts and is equipped with a tank for milk or formula and a nipple. The device also tracks the baby's sleeping and feeding and allows parents to see the data on an application.

The tech company said they created the device to help alleviate parental stress due to a new baby's sleeping or feeding habits and to allow dads to participate in the process too.

"Breastfeeding is also effective at helping the parent sleep—a benefit that is currently skewed toward women," Dentsu said in its press release. "Focusing on breastfeeding, we aim to decrease the amount of burden on mothers and increase the amount of time infants sleep by enabling fathers to breastfeed."

This isn't the first time breastfeeding has been made available for fathers.

In 2018, Marie-Claire Springham, a student in the U.K. won the grand prize for the Meaning-Centred Design Awards for her "chestfeeding kit."

The kit allows fathers to breastfeed by having them take a daily progestin pill once they learn their partner is pregnant and then six weeks before the baby is due they would begin taking domperidone. These two hormones would stimulate milk production in male fathers.

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