Any promising business needs to find the right way to build an audience and generate more conversions. So you always have to find some new, creative ways to harness the power of your website and social presence. This is where Facebook Pixel steps in. What makes Facebook Pixel special is the fact that this is a piece of code you can add on your site.

What does Facebook Pixel do?

Facebook Pixel allows you to report conversions and build audiences. This is how you get to find out important information about how your customers use the website, what pages visit the most and so on.

Facebook Pixel does a lot more than that. It can measure the cross-device conversions and it makes it very easy to see how customers are moving between the devices they convert from. With Facebook Pixel, you also have the opportunity to optimize the delivery to people as you see fit. You can go ahead and create audiences for retargeting, custom audiences that will most likely add to cart and purchase.

Moreover, the Facebook Pixel platform will enable you to create lookalike audiences. It’s the perfect way to find more people that are similar to your audience. Plus, Facebook Pixel allows you to run the dynamic product ads that will make it easy to generate timely and relevant Facebook ads for your audience.

Lastly, the platform will provide you with the necessary audience insights. Knowing when people visit your site, why and how they do that is important.

The way you use Facebook Pixel is so simple. Simply create the Facebook Pixel, install and verify it, add the standard events and then use optimization and tracking with ads and, that’s it! Everything is complete.

Best Facebook Pixel WordPress Plugins

One of the best ways to add Facebook Pixel features to WordPress is via a dedicated set of plugins. Here you can find a list with some of the best plugins you can use in this regard:

Need help to choose the right WP plugin? Take a peek here.

Here is short a list with some of the best plugins you can use for this purpose:

1 Insert Headers and Footers

It’s an excellent plugin that allows you to add the Facebook Pixel code. No need to worry about managing or adding any piece of code. The plugin is doing it for you!

The simple interface of the Insert Headers and Footers plugin gives you one place where you can insert scripts, rather than dealing with dozens of different plugins.

Features:

Quick to set up Simple to insert scripts Insert header code and/or footer code Add Google Analytics code to any theme Add custom CSS across themes Insert Facebook pixel code Insert any code or script, including HTML and Javascript

2 Facebook Pixel by PixelYourSite

Provides each Facebook Pixel user with the best way to use Facebook ads. It’s easy to use, reliable and one of the best tools on the market at this time.

PixelYourSite will help you insert the Facebook pixel code on every page of your site with just one click and set up Custom or Standard Events.

There is an automatic WooCommerce and Easy Digital Downloads setup that will configure all the necessary standard events for you. You don’t have to add any event yourself.

Facebook Dynamic Ads (Promote a product catalog) is fully supported for WooCommerce and Easy Digital Downloads, with ViewContent, AddToCart and Purchase events being added on the corresponding pages (content_ids and content_type are pulled automatically by the plugin).

The plugin is Custom Audience Super-Friendly, extracting content_name, post_type, content_ids, content_category on every page of your site. Tags and product tags are tracked by the pro version of the plugin.

Features:

You can insert the pixel on every page of your website with just ONE click. No need to edit any posts or pages Optimize your site for Facebook Custom Audiences. We add a special event (GeneralEvent) on every page that will send Facebook key parameters, like content name, content ID, category name and post type. You can use them to create super-powerful Custom Audiences to retarget with your ads, or to expand your reach with Lookalike Audiences (we have a free guide and helpful articles on how to do it) Search Event on the search page with the search string pulled as parameter – super useful for creating search based Custom Audiences

3 WP Facebook Pixel

Enables you to add a meta box for specific pages, you can harness h Dynamic Product Ads for free, and you can quickly add the plugin settings.

Features:

Adds a new metabox to each post/page giving you the easiest method to add events to specific pages! Unlock the full power of Facebook’s Dynamic Product Ads for FREE! Unparalleled support team will work tirelessly to get you up and running. We respond to support issues within hours and most are resolved the same day! Our list of set-and-forget features enhance your marketing efforts site wide with a single click

4 Pixel Caffeine

Makes it easy for you to create custom audiences and manage them as you see fit. You get to harness the entire power of Pixel right under your fingertips!

Features:

Instant Installation – get the Facebook pixel site-wide without typing a line of code – just a simple click. Advanced Custom Audiences – create audiences based on standard/custom events, referring sources (i.e. Twitter, Facebook,Google, etc.), categories/tags of content, specific URL parameters…literally almost anything you’d like! Facebook Dynamic Ads with WooCommerce – automatically track visitors based on what they viewed (product name, productcategory and product tags) and then dynamically re-target them with advertisements on Facebook or Instagram

5 Facebook Conversion Pixel

It’s a resounding tool designed to bring you quality information about conversions and the user experience as a whole.

Features:

It supports inserting Facebook Conversion Pixel codes into specific Posts, Pages and all other custom post types that you may have on your site. It provides a plugin options page where you can choose to enable the plugin for certain post types, and disable it for others. For example, you could choose to have the Facebook Conversion Pixel box appear when editing any of your Posts, but never appear when you’re editing Pages, or vice versa.

Conclusion

Resuming, Facebook Pixel can do wonders for your businesses and it’s now highly accessible to anyone through the aforementioned WordPress plugins. Just pick one of them and take your online business to the next level.

Would you like to know more about important plugins for your business? Take a peek here.