At GlobalOwls , we love to use the nonprofit Charity Water as an example of how to do good marketing and branding. Scott Harrison and his team have reached a lot and they tell their story well so other nonprofits can learn, adapt and succeed as well.

Quick scoop

One of the strategies that worked out very well for Charity Water was making it possible that 100% of the money people give, goes towards helping to bring clean water to people in need.

How?

Scott has made sure overhead costs are being paid by a select group of people.