Tony Bloom. Picture by Phil Westlake (PW Sporting Photography)

Bloom has become the majority shareholder in the Belgian second division club, although will not be personally involved in the management of Union and the deal is independent of Albion.

Speaking on the Union Saint-Gilloise website, Bloom - who became Brighton chairman in 2009 - said: “I am thrilled to have this opportunity to invest in a club with such a proud tradition. Union SG is part of the history of Belgian football and has enjoyed tremendous success in the past. We look forward to a successful future for the club and the fans."

Jurgen Baatzsch, who remains club president of Union, said: “We are delighted to welcome Tony Bloom as a new investor to the club.

"Tony has a tremendous passion for football and a great understanding of the game. His investment comes at an exciting time for the club as we prepare to move back into our newly renovated stadium. Next season represents a fresh start for Union SG and, with Tony’s support, I am confident we will be able to build well for the future.”

Bloom added: “I am also pleased that Jürgen Baatzsch will be staying on as President.