Click to email this to a friend (Opens in new window)

Andreja Pejic, the first transgender model to become the face of a major makeup brand, has another big campaign.

She celebrated her new ads for Kenneth Cole this week at his new store on the Bowery at Bond Street and a private dinner at Bar Primi with Alan Cumming, Bryan Greenberg and Vanessa Williams.

“I’ve seen it all around the city,” Australian Pejic said of the ads. “It’s kind of cool to see your face on a big billboard in the city you came to to make your dream happen.”

Pejic, who also previously scored a contract for Make Up for Ever in April, said, “You don’t want to walk around the city looking average. You feel like you have to live up to that billboard.”