Universities are being urged to block websites that sell essays, identify cheating "hot spots" and consider publishing data on breaches of academic integrity.

As universities grapple with a rise in contract cheating – which involves students outsourcing assessments – Australia's higher education watchdog has unveiled new guidelines to tackle the issue.

Cheating at university is becoming increasingly sophisticated. Credit:Louise Kennerley

"Breaches of academic integrity have broad implications," Tertiary Education Quality and Standards Agency chief executive Anthony McClaran​ said.

He said cheating put the reputation of Australia's higher education system at risk, and could endanger employers and the integrity of qualifications.