Under Armour, Inc. (NYSE: UA, UAA) have announced the opening of its first physical retail location in India. At the inaugural celebration, founder and chief executive officer Kevin Plank, president and chief operating officer Patrik Frisk and Olympian Michael Phelps underscored the importance of the Indian market to Under Armour’s long-term international growth strategy.

“We are excited to open our first retail location to introduce the Under Armour brand and our world-class athletic performance products to athletes in India,” said Under Armour founder and CEO Kevin Plank. “As a nation with a long, rich history in sport and an accelerating focus on health and wellness, we look forward to building a strong foundation for our brand in India and driving our ability to achieve even greater long-term, international growth.”

“As a part of the Under Armour family, I’m excited to be here as we continue to push our mission to support athletes around the world in their training journeys. I work out every day for me to be me, and I’m encouraged to hear that physical activity is on the rise here in India. I am confident that athletes and fitness enthusiasts in India will perform better and train harder with Under Armour,” said Under Armour athlete and the most decorated swimmer in World Championships history Michael Phelps.

Under Armour products are worn by some of the world’s best athletes including National Basketball Association All-Star Stephen Curry; golfer Jordan Spieth; heavyweight boxing champion Anthony Joshua; actor/producer Dwayne “The Rock” Johnson; and principal ballet dancer Misty Copeland, among others.

The 1,900 square foot Under Armour store is located at the DLF Promenade Mall in Vasant Kunj, New Delhi. Employing some of the world’s best performance materials, cushioning and body temperature management innovations, Under Armour’s products are engineered to help athletes perform better. With dedicated, sport-specific sections for various athletic activities including training, running, basketball and golf – a premium, compelling and brand-forward shopping experience awaits consumers.