Last week, a group of 30 photographers came together to launch the 'Clicks for Kerala ' initiative, volunteering to do photo shoots for free if someone donated Rs 5,000 or more for the relief fund. Bengaluru-based photographer Sowmya Mense, who is also raising money for Coorg floods, says: "The loss is so much that however much we donate, it is not enough. This way we contribute our services for a good cause."After they shared their post on social media, it soon spread to photographers, artists and designers in other cities. Bengaluru-based illustrator Priya Kuriyan, whose parents and friends live in Kochi, says that this form of fundraising also "nudges people who've been thinking of donating to go ahead and do it". After donating to the CM's relief fund, Kuriyan put up her own prints for sale at Rs 2,500 each on Facebook, giving away the entire proceeds. Thirty-five people have bought her prints so far, with more orders coming in.On Twitter, writer Amit Varma offered to write a limerick for each person who donated Rs 5,000 to the CM's relief fund on Twitter. Donors had to send Varma a receipt of their donation and name a subject of their choice for the limerick. "Everyone may not have money to donate, but they may have skills to offer that can be used to inspire people to donate. So why not?" asks Varma, who wrote 104 limericks and raised more than Rs 10 lakh. "It revealed to me that people are more charitable than we imagine. In these times of hatred and divisiveness, that gives me renewed hope for our future."Meanwhile, Amba Salelkar, a lawyer in Chennai, is offering her legal services to companies for drafting anti-sexual harassment policies and disability equal opportunity policies – two areas she works on. "I figured small companies which needed to have these compliance issues sorted could divert that money towards flood relief and I could draft these for them for free," Salelkar says. Around 10 companies and NGOs have contacted her with requests.All these fundraising efforts are initiated on social media, which has a domino effect. "The reach of the digital medium is phenomenal," says Himanshu Khanna, who runs the user experience design and technology company, Sparklin. After donating money, Khanna decided to offer his consulting services. He has got 14 requests so far, which includes one person who is contributing Rs 10,000 for a two-hour consultation.Journalist Prem Panicker offered edits of long-form pieces, books and other manuscripts for those who donate Rs 10,000 to the fund. "Not all of us are in a position to volunteer our time and energies in the affected areas of Kerala, so this is one way of contributing that goes beyond merely writing a cheque," he adds. So far, Panicker has received donation receipts worth Rs 3.6 lakh, including one from a multinational that asked him to do a workshop for his team on effective communication.Since rehabilitation is a prolonged process, Panicker plans to keep the offer open-ended for the rest of the year. "The problem with a calamity of this kind is that there is no 'target' for the funds you need."