Sen. Rand Paul (R-KY) declared on Wednesday that the Republican brand “sucks.”

“Remember Domino’s Pizza? They admitted, ‘Hey, our pizza crust sucks.’ The Republican Party brand sucks and so people don’t want to be a Republican and for 80 years, African-Americans have had nothing to do with Republicans,” Paul said, according to The Hill.

Paul said that the party needs a makeover because “the perception is that no one in the Republican Party cares.”

“We’re also fighting 40 years of us doing a crappy job, of Republicans not trying at all for 40 years, so it’s a lot of overcoming,” he said. “You got to show up, you got to have something to say and really we just have to emphasize that we’re trying to do something different.”

The senator has repeatedly emphasized that the party needs to work on its image and outreach to minority voters, and he has made the comparison to Domino’s before.