There are greeting cards to celebrate and support people through all stages of life, from graduations to career changes to birthdays. But until recently, these sentimental notes haven't always included words of encouragement for transgender people or offered congratulations for a major event in their lives: transitioning. That, however, is now changing: Hallmark has started selling cards geared specifically toward the transgender community.

A tweet by librarian Renata Sancken first brought these cards to the Internet's attention earlier this month. A series of photos she shared shows a Hallmark card reading "You're becoming who you've always been" on the front and "How wonderful is that?" inside. As shown in her photos, Sancken found the card in a section of the store's card rack titled, "Encouragement: Gender/Transitioning."

"I've never seen Hallmark cards for gender transitioning before! Capitalism triumphs over hate??" she tweeted jokingly. But kidding aside, this does reflect an increasing demand for products geared toward trans people, which means the community's making progress in gaining visibility.

"It is our goal to be inclusive rather than exclusive so that our products appeal to the widest range of people who wish to communicate and connect with one another," a representative from Hallmark told Pink News. "Not every card Hallmark offers will be right for every relationship, but we want every consumer to find one that is right."

One in every 137 teens is transgender, according to a UCLA School of Law study published earlier this year. Due to societal stigma, trans people—and trans youth in particular—have a higher risk of depression and anxiety. But as other research suggests, this risk can be reduced if trans youth are given support and affirmation starting at an early age—and encouraging words like these are one way to provide that.