Makeup and the cosmetics counter might seem like a place usually left for women.

But one of the fastest growing segments of the cosmetics market is actually products geared towards men. According to the research firm Mintel, sales of men’s toiletries could hit $3.2 billion by 2016.

To find out what exactly is behind this boom we have Amy Ziegler, global personal care analyst at Mintel. She joins us for today’s Mid-day Extra.