Austin's Jester King Craft Brewery sued the TABC in 2011 in civil court, claiming the rules infringed on their business' First Amendment rights to represent their products.The old rules included arbitrary definitions for "beer," "ale" and "malt liquor" based on alcohol content that were required to appear on beer labels to meet agency approval, with many submissions disallowed for no reason other than not including the specified terminology.The new rules place no restrictions on the commercial naming or description printed on beer labels, as long as the alcohol content is included.