“The good thing about working for a startup is that there is no bureaucracy,” says former Barclays and Nike CIO Anthony Watson.

Watson joined startup banking service Bitreserve in April of 2015 as COO and president. This move follows 10 months as CIO of world famous sports clothing maker and retailer Nike and four years as CIO of Barclays Bank in the UK.

“You get to define the processes to be effective and efficient from the start. Most companies, when you get a lot of people together, they ask ‘why jump through seventy hoops to do something you can achieve the same with just two'. Creating inefficient processes just makes no sense.

“It is actually very liberating working for a startup versus a big, fat and flabby company that is all about bureaucracy,” Watson says of his new career.

Despite the difference in size and complexity, Watson says that the demands of a role with a startup are often similar to those of a CIO at a major enterprise.

“I find that whether you are working at a big company or a small company, you are always on. These are 24/7 jobs: you don’t really take time out. I would take calls at two in the morning, when I was Nike or Barclays, and I’ll get the same at Bitreserve - there is no difference and I love it.”

Bitreserve was founded in 2013 by tech entrepreneur Halsey Minor, who also created digital news platform CNET as well as being involved in the launch of Salesforce.

Bitreserve is headquartered in Charleston, South Carolina with offices in Braga, Portugal, Shanghai and San Francisco. Watson splits much of his time between the UK and LA as Bitreserve COO.

Bitreserve has received £6.3 million in crowdsourced funding. It’s business model is to let users hold bitcoin as a stable real-world currency in a digital wallet. This helps avoid volatility problems in cryptocurrency that have , so far, prevented them becoming mainstream. Payments and transfers can then be made internationally using the method of choice, incurring much lower transaction fees than the typical charges demanded by banks and other providers.

The platform has expanded to offer a range of fiat currencies and commodities such as gold, and Watson is wary of the 'bitcoin' label. "We are not a bitcoin company. In terms of bitcoin’s relevance to us, it is a means to an end," he says.

"The technology behind bitcoin was critical to our business model, but it’s not the centre of our business model. That said, bitcoin as a form of value we will continue serve and support. It just won't be the centre of what we do moving forward.

It's already happening. Today we support nine currencies and four metals and that will just grow and grow - bitcoin will be one source of the very many forms of value we support.”

According to Watson the opportunity to provide a more level playing field for all bank users was a big part of the draw for him to join Bitreserve, rather than returning to the banking sector.

“When I left Nike I decided to really look at my options. I had been approached by several banks to go back into banking, and I wasn’t interested at the time,” he says. “What got me very excited about Bitreserve is that [one of the reasons] I left banking is it is an inherently unfair system.

“When I sat down with Halsey I said to him the only way I'd come back into financial services is if I could add demonstrable and positive value to people's lives. My vision for Bitreserve is to democratise banking, so that, no matter who you are or where you are in the world, you get the same financial benefits," he says.

"That is why I am personally interested – I am openly gay, I have fought for equality all my life, and this is the next frontier of equality without a doubt."

One example he cites of the how financial industry skewed in the favour of the big banks are the huge fees that Mexican immigrant workers in the US are forced to pay each year to send money home – reaching billions of dollars in total. This no longer makes sense, Watson says, in a world where information and data can be sent and received internationally so easily via the internet.

"It's always been a source of deep frustration for me, and I've worked in financial services for years. Those who can least afford it always end up paying the most. It’s not fair. It's not right. Quite frankly it's disgusting.”

"We [Bitreserve] have a very strong social mission and vision to democratise financial services - regardless of where you are from, who you are, you won’t be penalised just because you are in a percentage of the population where traditional financial services firms charge you ridiculous rates, or as a horrid and patronising banker would say 'the unbankable'.”