When Swiss midfielder Xherdan Shaqiri scored a 90th-minute winner against Serbia in their group E match at the World Cup on Saturday morning there was a hidden, or not-so-hidden, message behind his celebration.

The celebration was a nod to his Kosovar Albanian heritage and a pointed gesture aimed at Serbia.

After scoring the dramatic winner, Shaqiri wheeled away to the Serbian fans and crossed his hands over his chest to represent the Albanian Eagle, shown on the Albanian flag. Shaqiri was born in Kosovo to Kosovar Albanian parents. His family sought refuge in Switzerland, like so many others, during the bloody war between Kosovo and Serbia.