The tiny yellow sticker shown on the helmet above is a “revolutionary” new technology designed to improve first response aid. Once the sensor has detected a crash, the data is relayed to your mobile phone via bluetooth, then your emergency contact are notified by text of your GPS location and predicament.

The mobile phone application has a delay timer. If you crash and it’s not serious, you have a short window to reach for, unlock, and then disable the notification from being sent.

The sensor will be available next year and uses an accelerometer to measure rotational inertia, force, and speed. The whole kit will retail for aprx $200.

Picture of the app and full press release after the break…

TULSA, Ok., July 18, 2012- ICEdot (which stands for In Case of Emergency) has officially partnered with SenseTech LLC of Denver, Co to develop and launch a helmet-mounted impact sensor. The innovative wireless sensor will mount to any helmet and communicate with the user’s smart phone. In the event of an accident, the sensor can detect critical forces, activate communications on the user’s smart phone and sends a request for emergency help. This product will be initially targeted towards action sports athletes and enthusiasts in individual sports, such as cycling, snow sports, skateboarding, motocross and BMX. “The ICEdot- SenseTech relationship is an important partnership that will help cut down the time between injury and effective medical treatment, specifically as it may relate to those who sustain head injuries,” said ICEdot CEO, Chris Zenthoefer. “As an active cyclist, I know of accidents where people should not have continued on or were left unresponsive without help. This sensor, now coupled with the ICEdot service, assures individuals that in the event of serious head impact, they are aware of the types of forces that they have experienced, and if they are not responsive, emergency contacts can be immediately notified.” The sensor is a slim device that will mount as an aftermarket device onto any helmet. When paired with the ICEdot app on a smart phone, the system is able to detect motion, changes in forces and impacts. In the event of significant measured force, the device sends critical data to the app which sounds an alarm and initiates an emergency countdown. Unless the countdown clock is stopped, the app will then notify the athlete’s emergency contacts listed in their ICEdot profile as well as send GPS coordinates of the incident so that appropriate follow up actions can be taken. Biju Thomas and Dr. Tim Bauer, founders of SenseTech, developed the product. The two developed their first prototype after Thomas struck his head in a bicycling accident and approached Bauer about how they could make a mobile phone act on the owner’s behalf. “ICEdot is the perfect partner to bring this product to the public,” said Thomas, of SenseTech LLC. “The combination of our technologies results in an innovative product that goes into action when an individual cannot.”

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