Sioux Falls native Chuck Brennan wants the racetrack he owns in Brandon to go to a new owner with close ties to racing, and his newest effort to unload the property is designed to make sure that’s the case.

Brennan plans to hold a race. The top prize: The track and everything that comes with it.

“I like to do things big, I like to do things different, I like to shock people,” Brennan said Monday. “This is my M.O., this is what I do. This is the craziest, biggest most shocking thing to ever happen in motor sports.”

He just needs enough people to sign up – drivers, teams, sponsors or investors. Brennan plans to host up to 36 spots in the race, and will need at least 18 to be filled before a race takes place, he said.

The race is scheduled for Aug. 13.

Those who want a chance at winning the track need to put down a non-refundable $200,000 place-holder. Brennan hired Sioux Falls-based law firm Meierhenry Sargent LLP to handle contracts and other preliminary work that goes into organizing the race.

Prizes for the race are simple: Winner takes all – the Badlands track and facility – and the second place driver will get his $200,000 back, with third and fourth prizes added if the race fills out to 36 drivers.

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The money buys a spot in the race, allowing investors to swap drivers if there is a crash before the race, Brennan said. He knows drivers and teams might not have the money to enter, but he's hoping the chance to land Huset's Speedway will draw other investors willing to put down money and bring on a driver.

"They can get the whole track for a couple hundred grand," Brennan said.

Envisioning a full roster, Brennan said the race would unfold over a series of three qualifying heats, followed by a final 40-lap contest with the top 24 drivers.

Brennan has had the track on the market for more than $9 million but has yet been unable to sell. The owner of Dollar Loan Center spent more than $18 million on the old Huset’s track, buying it and transforming it into Badlands Motor Speedway, Brennan said.

He bought Huset’s in 2015, but the track closed in 2017 after just one season of racing. Repeated efforts to sell the site failed, including an auction last fall and most recently an attempt to sell the track to former owner Steve Rubin at what Brennan called “a steeply discounted price.”

Attorneys are still working through the details, but Brennan said he is serious about the race and what he described as the biggest prize in auto racing history. For context, the winner of the Indy 500 this year took home about $2.7 million. The total purse was $13 million.

More:Brennan: 'We've bent over backwards' to sell speedway, will tear down if buyer not found

Brennan said he and organizers were careful to schedule the race so it wouldn’t interfere with other contests. It’s slated for the Tuesday between sprint car nationals in Knoxville, Iowa, and races in North Dakota the following weekend, Brennan said.

If enough drivers sign up, Brennan needs the race to happen, he said, and booking the race for Tuesday allows for rain delays.

“This thing is going to happen, no matter how long it drags out,” Brennan said.