WHY? THE PR RESPONSE:

This billboard is about so much more than a simple pose and a turn of phrase. It's about speaking truth to power. It's about finding a way to take back a space that has been reserved for the rich elite for too long. The arms of others adorn advertisements across town. The billboard bourgeoisie need to have a mirror held up to them to reflect their own narcissistic tendencies. To remind the advertising elite that the spaces they use to invade our lives can be used to invade theirs all the same.

THE REAl RESPONSE:

Lol. Look how long my arms are.