Everything You Need To Know About SEO In Edmonton.

Search engine optimization or SEO in Edmonton is the bedrock of online exposure for any Edmonton based business, it is true discoverability and accessibility at your fingertips. Edmonton SEO is an integral part of internet marketing for the Edmonton area. It should never be an afterthought following website design and development. A website should be conceived and developed in accordance with the best search engine optimization practices. This is why every business must hire an Edmonton SEO company before finalizing a website or initiating any type of promotional campaign online.

What is Edmonton Search Engine Optimization?

It is nearly impossible for anyone to detail everything you need to know about SEO in Edmonton in one guide. The rules of the game keep changing. From the algorithms of search engines to the strategies used by competing businesses, everything is constantly evolving and then there are quintessential transformations brought in by machine learning, artificial intelligence and the internet of things. It is a crazy world that keeps evolving. Edmonton SEO is no longer limited to keywords in the form of text. Voice search has already changed how search engine optimization works and operates (for Edmonton based businesses) on smart-mobile phones of all types, tablets and laptops.

The basic concept of search engine optimization for Edmonton based local businesses is simple. Search engines like Google and Bing, among others, index websites. The indexation is based on a multitude of factors. The type of website, nature of business, location of the enterprise, the web design, the various types of content pieces found on the website and the manner in which the different pages are hosted are crucial elements. The search engines rely on keywords to find relevant information on a webpage for search engine users. Keywords are texts, phrases or sentences that are entered by users to search for specific information. The keywords, their relevance given the content available on a website, the quality of information and authority of the business become the crux of the ranking process. This rank determines the search engine result page wherein a website shall be placed for relevant queries in its industry.

The objective of SEO in Edmonton is straightforward. A website needs to be ranked high enough to get placed on the very first page of the search results that show up for search keywords it targets with its’ webpages. This shall inevitably lead to an influx of pageviews from more users clicking on those links and getting redirected to the website, thereby boosting traffic and enhancing the prospects of greater sales, hence revenue and profit. Edmonton search engine optimization enables businesses to reach out to the target audiences in their niches, increase exposure and create a certain degree of omnipresence, drive traffic and establish their companies as brands, and become a dominant force in their respective industries. Edmonton SEO has a direct impact on branding, authority, marketing and sales.

Inorganic and Organic Edmonton Search Engine Optimization.

There are two types of approaches to Edmonton SEO. An Edmonton SEO company can work on both inorganic and organic search engine optimization. Inorganic Edmonton SEO is essentially paid, and organic is a natural progression of a website up the ranks. This does not mean organic Edmonton SEO is unpaid. Businesses have to pay for Edmonton SEO services. The principal difference between inorganic and organic search engine optimization is the method used to place a particular link somewhere on the result pages. A business can choose to place an advertisement right on top of the first page of search engine results for a targeted keyword. The advertisements can also be placed on the side or at the bottom of the search engine result page.

Inorganic search engine optimization is quick and effective. It puts a link exactly where a business needs and people come across that snippet of information when they search for something specific using the targeted keyword. The only problem with such an approach is that the users know the link is an advertisement. Most people want organic listings. Any business can pay for an advertisement. Those who have their pages or websites ranked high enough to be listed on the first page of search engine results in an organic manner are more trusted. The problem with organic Edmonton SEO is the time it takes to build a brand. A website cannot get a first page listing for any of its webpage overnight. Organic SEO in Edmonton, just as it is anywhere else in the world, takes a lot of effort, patience, strategizing, implementation, review and of course time.

First Steps to Organic SEO in Edmonton.

As a business, you must have a well-defined “target audience”. The nature of your business shall inevitably lead to a set of default keywords. Names of products or their types, features or specifications, the problems they solve or what they are capable of, the spectrum of services and other business specific information shall become the first set of keywords. Someone searching for a diner or eatery will use the keyword ‘restaurant’. The search query will be localized using the keyword ‘Edmonton’. A user may also choose a particular cuisine type, in which case, the search query may be ‘Italian restaurant in Edmonton’. Someone looking for a croissant may search for a ‘French café in Edmonton’.

The best keywords are partly what best describes a business (categorical references) and the rest are what people use to search for their products or services. There are two types of keywords used in organic searches: short tail and long tail. Short tail keywords are usually just one or two words, rarely a phrase of three words. These are more generic keywords. Long tail keywords are four words or more and they are more specific. For instance, ‘Italian restaurant’ is a short tail keyword. It is generic. The search does not even specifically state the city or province that the restaurant has to be in (we know for this case though, it is Edmonton, Alberta). However, search engines have become smarter over the years. Their algorithms can detect the location of the user and list Italian restaurants in the city they are in at the top of the search engine results.

Long tail keywords are specific and demand more informative content. Most users these days rely on long tail keywords. ‘Egg recipe’ is a short tail keyword. A long tail keyword variant of the same search can be ‘scrambled egg recipe using tomatoes as a base’. Depending on the type of keyword you wish to target, the content on a particular webpage should have an optimum density percentage (1-3 percent) of the phrase or the words. Such a webpage shall undoubtedly be indexed by search engines for the chosen set of keywords, thus boosting its relevance, and increasing its chances of getting listed on the first page of the results when users look for that information.

Keywords are the foundation of SEO in Edmonton. It is the job of an Edmonton SEO company to research and identify the best keywords for a business. These keywords should be used to optimize the content on every webpage, right from the landing page of each company promotion and homepage to all the products or services pages. Even the contact page should be optimized with relevant keywords. All onsite content should be optimized, including URLs, tags, headings, subheadings, headers and footers among other features on every webpage. There is also a need of sufficient offsite content. But that comes after a website has been completely designed, populated with content and hosted for some time.

Our SEO works. That’s how you arrived on this page and why you are here in the first place (you looked for us), we did our SEO and magically you landed here. CALL US today or fill out the form above (or below) so we can get you in front of YOUR customers today.

Moreover, if you want to spruce up your website with a redesign, we offer our website design and development services in Edmonton. This will help boost your SEO efforts.