The idea of a new Ford Puma is quite exciting, isn’t it? The current Fiesta is a brilliant car, so the prospect of a cute coupe based on the supermini - and perhaps a hotter version using the guts of the incredible Fiesta ST - has the makings of an affordable sports car hero.

But there’s a problem: people don’t buy coupes anymore. The average new car buyer cares more about high-riding stuff, which is why Ford is bringing back the Puma name for, you guessed it, a compact crossover. Sigh.

Ford is actually calling it an “SUV-inspired crossover,” whatever that means, but the result will be the sort of thing you’d expect - a Fiesta-based creation with a reasonable amount of ride height. Think of it as a Fiesta Active with extra sportiness.