World Taekwondo reveal new brand and logo at World Taekwondo ChampionshipsMUJU, Korea (June 23, 2017) - World Taekwondo was officially launched as its new brandand logo were revealed at the General Assembly, which was held a day before the 23rdWorld Taekwondo Championships in Muju, Korea.World Taekwondo replaces the World Taekwondo Federation as the name of the globalfederation and reflects its commitment to evolving and adapting to remain relevant withtoday’s modern audiences. World Taekwondo encapsulates the federation’s values ofinclusiveness, universality and excellence while reiterating its position as the undisputedleader of the global taekwondo movement.The new World Taekwondo logo, retains the “kicking athlete” design that was the “T” in the“WTF” as a link to the federation’s great heritage. The “kicking athlete” is colored in the fivecolors of the Olympic rings against a white background to signify the federation’s position asthe leader of Olympic taekwondo and to symbolise the globality of the sport.World Taekwondo President said:“Today is an important moment in the history of our great federation. Since 1973, we havebeen known as the World Taekwondo Federation. Over the following 44 years we havegrown taekwondo into the global sport it is today with 208 member national federationsworldwide; we have led taekwondo to the Olympic Games and in 2020 will have the honorof seeing taekwondo at both the Olympic and Paralympic Games; and we have reinforcedour federation’s positon as a global leader in taking taekwondo beyond sport and into thefield of humanitarianism.“But we know that in such a competitive world, we must always evolve and adapt to stayrelevant and appeal to young and modern audiences. In the digital age, the acronym of ourfederation has developed negative connotations unrelated to our organisation and so it wasimportant that we rebranded to better engage with our fans. World Taekwondo isdistinctive and simple to understand and reinforces the global nature of our sport. Our visonis taekwondo for all and as World Taekwondo we are confident we can build on our successto date and achieve that vision.”After its official rollout at the 23rd World Taekwondo Championships in Muju in 2017, thenew brand will be incorporated in all official communications, marketing materials andbranded merchandise.

As a service to our readers, Around the Rings will provide verbatim texts of selected press releases issued by Olympic-related organizations, federations, businesses and sponsors.These press releases appear as sent to Around the Rings and are not edited for spelling, grammar or punctuation.

25 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only



