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A discount airline from Iceland called Wow Air is entering the local market with a flourish, offering one-way flights linking Montreal and Toronto to Iceland for as little as $99 (tax included), starting next May.

The airline says it will be the cheapest connection between Europe and Canada.

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Wow Air connections from Reykjavik to other European cities including Paris, London, Berlin, Copenhagen, Amsterdam and Dublin, can be had for an additional $149.

Service from Canada will be year-round, with departures Monday, Wednesday, Friday and Sunday, the airline said in a statement.

In operation since 2011, Wow Air services 20 cities in the U.S. and Europe. It initiated its North American operations in Boston and Washington, D.C., this year.