“If you grow up with curly hair, you see commercials for hair products and it’s usually all straight-haired people, so I felt like everything that was for hair was for straight hair, and I just always felt left out of that,” Gomez said. “But here comes DevaCurl, (which) is specifically for curly hair, and I’m like, ‘Oh my gosh, finally, something that’s made for me.’ I thought (the brand) was amazing, and it was.”