

Richard Lindner - Email Marketing Mastery | 3.27 GB

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Become a Certified Email Marketing MasterDiscover the proven plan for effortless, automated email marketing that generates AT LEAST 200 more sales from the list you already have (even if its tiny){%1%}What Youll LearnThe Perfect Promotional CalendarDevelop a 30 and 90-day promotional calendar that, when done correctly, results in revenue and engagement to hockey stick straight up! Once you have collected your assets and understand the key concepts, you can create short-term and long-term rolling calendars.4 Magic QuestionsAnswer these 4 magic questions before you ever start writing an email to set your campaign up for success. As long as you can answer these 4 questions you will know how to write an email that establishes you as an authority in your industry and builds a bond with your list.Points of BeliefThink about exactly who youre writing to and exactly why they may want to buy-why do they care what you have to say? Once you are able to define the desired end result, you will be able to develop a journey through your email copy that takes the customer from where they are to where they want to be by using your product or service.3 Categories of EmailsLearn how and when to use the 3 different categories of email campaigns-transactional, relational, or promotional. Choosing the correct category will ensure that youre emailing your prospects with the correct messaging! (This is how to send multiple campaigns and offers without BURNING your email list.)Become a Certified Email Marketing Master & Learn How to Generate the Highest ROI of ANY Marketing Strategy in Your BusinessCreate the PERFECT promotional calendar for your business (Do this right and youll see revenue AND engagement hockey stick straight up!)Ensure your emails actually make it to the inbox (HINT: practice poor list hygiene and your deliverability will suffer)Use proven tricks to get MORE opens and MORE clicks from even your most engaged and loyal subscribersLearn which goals and metrics you should be tracking on a day-to-day basis to measure your Email Marketing successList CPR How to clean and revive your dead (or nearly dead) email lists and get them opening and clicking again!Discover the 4 magic email copywriting questions (and why answering 4 simple questions will practically write your email copy for you)Queue the Click: 6 psychological tricks to get your subscribers primed and ready to click the links in your emails3 segmentation strategies that actually work and ensure that youre only emailing your perfect prospects! (This is how to send multiple campaigns and offers without BURNING out your email list)Our brand new interface makes it easy for you to navigate and consume the content and track your progress on the way to becoming an Email Marketing MasterThe 2 most important questions to answer before triggering ANY campaign to a new subscriber (Get this wrong and the next button they click could be Unsubscribe or worse-Spam)Email Indoctrination: The perfect welcome email campaign to start building real relationships with your new subscribers and turning them from strangers into friendsCampaign Mapping: How to find and duplicate your most successful marketing campaigns (so you always know what youre promoting and when youre promoting it)The only 4 reasons people buy from you (and how to leverage them to generate more sales from your email marketing efforts)The 9 sneaky tricks that triple your email open rates (and when to use them)Campaign Creation: The 5 types of email campaigns you should be using in your business (and how to Storyboard and craft each one)3 must-use tools to monitor your email deliverability (and make sure youre getting into the inbox)Course DetailsModule 1The Role of Email MarketingLesson 1: Meet Your InstructorLesson 2: The Role of Email MarketingLesson 3: THREE Different Types of EmailsLesson 4: The TWO Send TypesLesson 5: Email Marketing & List BuildingModule 2Creating Your Marketing CalendarLesson 1: The Role of Your Marketing CalendarLesson 2: Gathering Promotional AssetsLesson 3: Creating Your 30 Day CalendarLesson 4: Creating Your 90 Day CalendarModule 3Email Campaign CreationLesson 1: Email Campaigns ExplainedLesson 2: Storyboarding Your Indoctrination CampaignLesson 3: CASE STUDY: DigitalMarketerLesson 4: Storyboarding Your Engagement CampaignLesson 5: Storyboarding Your Ascension CampaignLesson 6: Storyboarding Your Consumption CampaignLesson 7: Crafting a Upsell CampaignLesson 8: Storyboarding Your Segmentation CampaignLesson 9: CASE STUDY: Best BuyLesson 10: CASE STUDY: Kate SpadeLesson 11: Storyboarding Your Re-Engagement CampaignLesson 12 CASE STUDY: DigitalMarketer Re-Engagement CampaignLesson 13: CASE STUDY: DigitalMarketer Win Back CampaignModule 4Email Copywriting & DesignLesson 1: Harvesting Proven Sales CopyLesson 2: The FOUR Reasons People BuyLesson 3: Points of BeliefLesson 4: Crafting Your Subject LinesLesson 5: Crafting Your Body CopyLesson 6: Queuing the ClickModule 5Optimizing Opens & ClicksLesson 1: Getting More OpensLesson 2: Getting More ClicksModule 6Tracking & Measuring ResultsLesson 1: Benchmarking Your ResultsLesson 2: What to Track & When To Track it!Lesson 3: DEMO: Email Stats Tracking SheetModule 7Email DeliverabilityLesson 1: 3 Ways to Prove Youre NOT a SpammerLesson 2: Your Mailer ReputationLesson 3: Your Sender InfrastructureLesson 4: Your Subscriber EngagementLesson 5: Monitoring & Tracking DeliverabilityWhat Youll GetWhen you enroll today, youll receive instant access to:The Email Marketing Mastery Course7 Core Modules46 Video Lessons4 Handouts7 Quizzes (one for each module)Plus, upon successful completing of the course and all exams you will also receive:A badge designating you as a Certified Email Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile.A digital, printable certificate suitable for framingExtract files with WinRar 5 or Latest !