What do you do when you want to learn more about a new late night talk show host? Well, you're probably turning to Google, and Comedy Central knows it. If you're looking for the low-down on The Daily Show's Trevor Noah, you might just notice an innocuous-looking sponsored search result at the top of the screen. Click it, and you'll see an odd, brief clip with Noah answering your particular query.

The videos are part of an ad campaign promoting the new show, and according to Ad Age, it's the largest campaign for the network in years. All of the YouTube videos are unlisted, meaning that there's no simple way to find just how many of the clips Comedy Central made. You'll just have to punch in Google searches to see what you'll find. Some of the better ones include "trevor noah wiki," "trevor noah girlfriend," and "trevor noah ASMR."