We all have heard about brand and branding everywhere. But it is very important to know what legends have said about branding because those people have big vision and dreams to achieve. Their well-thought ideas can lead us to achieve our dreams. What they have said is a big book in a single line that’s why here i have found out and gathered few wonderful thoughts by legends to inspire new entrepreneurs or startups.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos

In designing a lifestyle brand, you have to know more than just designing clothes. – Tommy Hilfiger

The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring

Within every brand is a product, but not every product is a brand. – David Ogilvy

Your premium brand had better be delivering something special, or it’s not going to get the business. – Warren Buffet

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust. – Richard Branson

Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs

If you are not a brand, you are a commodity. – Philip Kotler

If people believe they share values with a company, they will stay loyal to the brand. – Howard Schultz