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Sports streaming subscription service DAZN has reportedly appointed Jamie Horowitz to the newly created role of executive vice president of content for North America, according to US media reports.

Horowitz, who has been a consultant at DAZN since 2018, will report to the company’s executive chairman John Skipper, who he previously worked with at US sports broadcasting giant ESPN.

The 42-year-old was fired from his previous role at Fox Sports in 2017 amid an internal investigation of harassment claims. Horowitz proclaimed his innocence through his attorney and the company never disclosed the reason for his dismissal.

Skipper announced the hiring of Horowitz, which is effective immediately, in an email to staff on Friday seen by the Hollywood Reporter.

‘In his new role, Jamie will oversee all content for the North American business, including live production, original programming, social content, editorial, and scheduling,’ Skipper wrote. ‘The focus will be using content to acquire and retain subscribers.’

Horowitz’s appointment comes as DAZN is looking to build out its programming line-up in the US beyond its live coverage of boxing, soccer, Major League Baseball (MLB) and various other sports. The Hollywood Reporter added that Horowitz will be armed with a seven-figure budget estimated to be worth US$12 million to invest in additional content.

As part of its content drive, DAZN recently signed a deal with Uninterrupted, the production company founded by National Basketball Association (NBA) icon LeBron James, to produce and air a new boxing-focused documentary series featuring Mexican superstar Canelo Alvarez.