Pleasures is a Los Angeles based streetwear brand founded by Alex James in 2015, and is known for its punk, metal and grunge leanings, as well as its designs that court controversy. Since launch, the brand has been collaborating with other world-famous fashion brands like ROKIT, adidas, JSP, Akila etc. for some exceptional collections. Celebrities such as The Weekend, Kylie Jenner, G-Dragon and Wiz Khalifa were photographed in wearing pieces from the brand.