Lebron James, NBA all-star and one of the nation's most high-profile athletes, released a video Saturday night to further explain why President Donald Trump must be challenged for his divisive language and behavior regarding racism, white supremacy, and his latest calls for professional athletes who do speak out on such issues to be fired or otherwised punished.

For Trump to use the platform of sports to "divide us even more," says James in the 2-minute video, "it's not something I can stand for and it’s not something I can be quiet about."

Watch:

"It’s not about dividing. We as American people need to come together even stronger.” — @KingJames responds to @realDonaldTrump’s comments. pic.twitter.com/UHpzXpb42K — UNINTERRUPTED (@uninterrupted) September 23, 2017

Though James was applauded for speaking out and his video message was being widely shared, it didn't seem to impact the president, who on Sunday morning was right back at it with a tweet attacking NFL players who might choose to kneel during the National Anthem in protest of racism and police violence:

If NFL fans refuse to go to games until players stop disrespecting our Flag & Country, you will see change take place fast. Fire or suspend! — Donald J. Trump (@realDonaldTrump) September 24, 2017

Meanwhile, as the NFL's biggest game day of the week takes place Sunday, the hashtag #TakeAKnee was going viral.