There were ugly scenes outside a Nike shop in China on Sunday when shoppers beat up a man suspected of queue-jumping.

More than 500 people had gathered in front of the shop in the Changsha International Finance Square (IFS) high-rise in Central China's Hunan Province, hoping to get their hands on the limited-edition 'Air Jordan 1 Rookie of the Year' shoe.

However, tempers flared after a man allegedly attempted to jump the queue, angering shoppers - some of whom had queues for several hours.

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The man made his way through the queue and stood by the entrance to the shop. When questioned by people in the queue, he reportedly replied: "Yes, I'm a queue-jumper. What are you going to do about it?"

The infuriated shoppers then showed the man exactly what they were going to do, throwing a frenzy of punches and kicks at the man. He is eventually pummelled into a corner, where around five men continue to beat him.

A shopper, by the surname of Huang, said: "People started queuing at in the morning for 200 pre-order tickets.



"The shoes come in limited sizes and the tickets were given out on a first come, first served basis.



"It was chaos on the day, and he wasn't the only one trying to queue-jump, but he stood right next to the door."



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The footwear was being sold for 1,299 Rem Min Bi (£150/$190USD) a pair, but it was the potential resale price that had customers clamouring.

Sure enough, the shoes began to reemerge online hours later, with a mark-up price five to 10 times higher than the original buying price.

The Changsha IFS Nike shop said it still had four more limited-edition sales planned before the end of the year.



The 'Nike Air I Rookie Of The Year' shoes the shoppers were fighting over. Credit: Nike

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A description of the limited addition trainers on the Nike website reads as follows: "The latest Air Jordan I pays homage to MJ's historic rookie season.

"Black and harvest gold colours recall his outfit at the press conference where he accepted the Rookie of the Year Award.

"Arriving in a premium leather build, it features his rookie season statistics and a quote from his acceptance speech underneath the collar flaps."