The Challenge is open to Americans, and you have until the night of July 8th to submit your AR masterwork.

This is Snap's first Lens Studio Challenge involving a big-name brand, and it hints at how the company might spur you to create Lenses in the future -- if your artistic muse isn't enough to make it happen, a tangible reward might. No, Snapchat isn't about claim a decisive victory over Facebook in the AR space as a result of this contest. However, it might give you a reason to keep returning to Snapchat (whether or not you're a creator) when you'd otherwise drift away.