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A controversial billboard in Dallas, Texas was advocating for Black women to #TrustBlackWomen when it comes to their reproductive rights. The Billboard was put up by a Black women’s advocacy group, The Afiya Center who is putting their pro-choice stance on display.

The display featured three smiling Black women and the tagline, “Black women take care of their families by taking care of themselves.” And in bigger, bolder letters: “Abortion is self-care.”

The paid billboard comes almost a month after the controversial billboard by the Black Pro-Life Coalition, an anti-abortion group, the Star-Telegram reported. The earlier billboard proclaimed that “Abortion isn’t health care,” arguing that it “hurts women and murders their babies.”

Afiya’s counter-billboard has garnered backlash, but the organization has remained unapologetic in its approach.

The group responded to some of the backlash on their Facebook “The Afiya Center has ALWAYS supported women having access to the FULL SPECTRUM OF REPRODUCTIVE HEALTHCARE SERVICES. Period. This billboard is just a physical representation of language we have been using this whole time. We believe the ONLY people who can make decisions about women’s bodies are the women themselves.” The post continued to say “We are for complete autonomy, COMPLETE AUTONOMY. 100%, with no caveats.”

The Afiya Center website states “the harmful reproductive health and abortion policies that directly impact the lives of Black women” showing their commitment to Black women reproductive health.

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