I don't currently have patterns for plus sizes, so I"m separating these sizes from the others to gauge interest in them.

This could be the start of more plus for the brand, which should not just be rote enlargement—plus deserves its own attention and requires its own timeline.

There should be some plus interest in the most popular style—this dress. The pledge price is the same but delivery may be later, because patterns and edits for plus don't exist and need to be worked on with care. They will most likely be sewn apart from the bulk of the production. You will be able to specify 1XL-3XL further into the campaign based on developed measurements.

I might speak to this reward group directly on plus size fit and preference issues to help guide these new sizes. With this pledge you'll know you're showing me that there is a demand for National Picnic plus, and would like to support more of it in my brand's future.

Just in case you're getting this dress for someone else: Your pledge includes a printed announcement for timely giving: When campaign goal has been reached, backers will receive a card in early December announcing the promise of a dress, suitable to mail or present during the holiday season. The card isn't anything to redeem, it simply explains that a dress is coming and includes a blank envelope.

Includes:

Announcement greeting card (ships early December)

Dress

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