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Ten seasons ago Manchester United's militant supporters outside Old Trafford chanted 'Not for sale' as the Glazer family neared the completion of their toxic takeover.

Now, it's the club who are delivering the same message.

As far back as 2005 supporters feared Old Trafford would become the latest stadium to be sold to naming rights. Crass commercialism has dominated football over the last decade and United now boast an official noodles partner, an official paint partner and an official motorcycle partner, amongst others.

Executive vice-chairman Ed Woodward, though, assuaged fans' fears that Old Trafford might be prefixed by a brand.

"We are not sitting here with an offer, we are ignoring that," Woodward said in a conference call on Thursday.

United have played at Old Trafford since 1910 and although the south stand tunnel's walls are the only remaining remnants of its initial construction, it remains one of the most historic grounds in European football.

You can still inhale Old Trafford's history despite how Disneyfied it has become and that heritage should be safeguarded.

However, Woodward is yet to elaborate on comments made almost two years ago regarding United's decision to omit "Football Club" from the crest in 1997.

"I didn’t like that change of badge," Woodward said in July 2013. "Joel [Glazer] didn’t like that change. We will look at that and have a think about that. We are a football club, not a business.

"I described it to our staff that we are a 135-year-old club and that’s what you have to remember. We are a football club, a club with a capital C.

"Strapped to that is a commercial business that’s going to fund a lot of the player purchases going forward here and we have to be supportive of both.

"We’ve got to make sure they co-exist together but don’t impact each other and that’s where we are trying to balance it."

Woodward has struggled to win over United's supporters, who might be more sceptical if they knew his club allegiances before he arrived at Old Trafford.

Yet following his insistence Old Trafford, unlike its cricketing namesake, will remain Old Trafford, he should prove United truly are FC first and foremost, not PLC.

See a gallery of the Glazers' 10 years at United below