Whenever boxing gets into the mainstream sports conversation, there always seems to be a question: Is boxing dying?

Golden Boy Promotions founder Oscar De La Hoya says the pay-per-view model is what is dying, but boxing will stay strong through subscription streaming services like DAZN and ESPN+.

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De La Hoya is in town for Saturday night's Jaime Munguia-Takeshi Inoue Junior Middleweight title bout at Toyota Center. That fight card will be broadcast on DAZN (pronounced Da Zone), which is a streaming service that costs $9.99 per month with the first month free.

De La Hoya points out that December's heavyweight title fight between Deontay Wilder and Tyson Fury did poorly on pay-per-view, generating just 325,000 buys.

"You have to ask yourself the questions: Is it the fighters? Is it a lack of promotion? A lack of awareness? I strongly believe it's that people are tired of paying $59, $69, $79 for a fight that belonged on HBO or Showtime," De La Hoya said. "It's not that boxing is on the downfall, because there's more boxing on TV than ever before, whether that's on ESPN or Showtime or DAZN. I just strongly feel the consumer is getting fed up and tired of paying $75 and $80 for a pay-per-view."

In its first full year, DAZN plans to air more than 100 fight nights between boxing and mixed-martial arts.

DAZN paid $365 million to land Canelo Alvarez – Golden Boy's golden boy – for his next 11 fights. The five-year deal also includes 10 live Golden Boy fight cards each year. DAZN also signed a contract with Matchroom Boxing, which features heavyweight superstar Anthony Joshua.

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Owning exclusive broadcast rights to the extremely popular Canelo and Joshua is expected to be able to draw subscribers, then the secret will be keeping them around every month.

"DAZN wants to be the Netflix of sports," De La Hoya said. "Take a look at Netflix. It's all about content. Netflix's strategy is a simple one. You have three or four great shows that everyone wants to see, and the rest is content. They have a lot of shows you've never heard of or watched, but it's content and people consume it. That's what DAZN is basing their plan on. Sign the big stars like Anthony Joshua, Canelo Alvarez and most of our stable at Golden Boys and give people the best fights possible."

DAZN is branching out into other sports as well. They'll add a weeknight Major League Baseball whip-around show similar to NFL's RedZone channels. The service also is the NFL's exclusive carrier in Canada and has an extensive list of soccer rights. The service also gave itself instant credibility by hiring former ESPN president John Skipper as its executive chairman.

Canelo had his first fight on DAZN when he took on Rocky Fielding in December. The weekend of the fight, DAZN quickly moved into the top spot on most downloaded apps and was trending on Twitter as boxing fans tried to get access to the fight. The service's production of the fight drew rave reviews from critics.

There should be an even bigger push in May when Canelo fights Danny Jacobs on Cinco de Mayo weekend. Joshua is expected to make his debut on the service in June.

"DAZN is a new platform, only a couple months old, and they're off to a great start, and they're in for the long run," De La Hoya said. "Our deal is a five-year deal. We'll be staging a major championship fight once a month with DAZN. We strongly believe that DAZN will be THE destination for many years to come for boxing and for championship fights."