Build boutique offices and gobs of student housing—from former tailgating parking lots—and they will come?

That seems to be the modus operandi of developers as they approach the mega-project that is reimagining Turner Field and its asphalt seas. And it all could start happening sooner than some may think.

This week, Bisnow relays recent statements from developer Carter’s senior vice president, David Nelson, who said a Phase 1 retail piece of 30,000 square feet is set to break ground in October. The company has secured two letters of intent—from an unnamed brewery and a barbecue restaurant—and is fielding strong interest from local retailers who feel the Turner Field area is starved for food and beverage and entertainment options, the website reports.

A few months later, in January, a 700-bed student housing tower is planned to break ground. (Exactly where wasn’t specified).

Elsewhere, the first phase calls for 30,000 square feet of spec boutique offices and a 120-unit multifamily venture—all scheduled to launch construction early next year, Nelson said.

Carter’s redevelopment team tackling 60 acres evacuated by the Braves includes Georgia State University, Oakwood Development, and Healy Weatherholtz.

Bisnow cites a recent Georgia Department of Community Affairs filing in noting that the grand, years-long, mini-city vision for Turner Field (see below) also includes a whopping 2,700 apartments, 50 houses, 625 hotel rooms, 1.5 million square feet of offices—and significantly more retail space than Atlantic Station.

The retooled stadium is reportedly still on track to open in August.

And, get this: In a move that harkens the naming of Buckhead Atlanta (sort of), the stadium’s mixed-use portion will be called, simply, “Summerhill.”