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The Le Pro 3 is gorgeous specimen of a flagship smartphone. It features a brushed metal design that LeEco said requires 32 steps to properly machine, and a curved, edgeless 2.5D Full HD (1,920 x 1,080 pixels) screen shielded by Gorilla Glass. Powering the handset is Qualcomm’s top-of-the-line 821 processor partnered with 4GB of RAM and 64GB of storage. It sports a 16-megapixel front shooter and 8-megapixel rear camera, as well as predictable accoutrements such as a fingerprint sensor, a USB Type-C port, and stereo speakers with Dolby Atmos optimization.

Hardware’s only half the battle, though, and LeEco wasted no time highlighting the little tweaks and touches it’s added to the Android 6.0 Marshmallow experience.

One of the highlights is Float, a feature that automatically shrinks playing videos to a little window when interruptions like text messages, social media updates, or phone calls come in. There’s also Le, LeEco’s hub of original television and movie content, and LeView, a video discovery app that surfaces new content based on your viewing habits and history. Finally, there’s Live, an app that showcases live streams in a three-by-three mosaic.

The LeEco Le Pro 3 ships with a bevy of other benefits, too. As part of a free three-month trial to LeEco’s EcoPass service, you get unlimited video and photo uploads, as well as 5TB of general-purpose cloud storage. Unlimited access to FanDor movies is also in tow, as is LeEco’s extended two-year smartphone warranty.

The Le Pro 3 ships for $400, or $300 after a discount. It’s available for pre-order at LeEco’s new online retail portal, LeMall, and launches November 2.

LeEco has been making some pretty huge waves in the smartphone world — the Letv Max Pro (LeEco was called Letv before a name change) was the first phone to feature Qualcomm’s Snapdragon 820 processor. Not only that, but the company was one of the first to eliminate the headphone jack from its smartphone lineup, getting rid of the jack on the Le 2, the Le 2 Pro, and the Le Max 2. We can only assume the the Pro 3 will follow the same trend.

Updated on 10-19-2016 by Kyle Wiggers: Edited post to reflect launch.

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