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A new sustainable partnership has been forged for outdoor and environmental enthusiasts. The eco footwear brand Indosole has been added to REI’s offering of products and brands in 2019. Indosole has now officially launched within 13 of REI’s influential retail outlets in California and online year-round at REI.com.

When founder of Indosole, Kyle Parsons first met with REI to discuss a future together, he learned about their vision to go into a more responsible retail direction in the future and with brands that align with their customers values and the protection of our environment as a priority.

It was refreshing to hear that a big company like REI could appreciate a small company like Indosole’s journey in setting up a business that celebrates: Responsible materials, Responsible and transparent manufacturing processes, Recycling, and education for the end consumer. KYLE PARSONS, FOUNDER OF INDOSOLE

Indosole has spent years laying down the groundwork in preparation for a partnership of this magnitude and gives a huge spotlight to broaden thier mission: “To become the most responsible footwear company in the world.”

If you are unfamiliar with Indosole, for the past decade now they have strived to be the environmental keepers of the future. They have successfully merged artisan skill with social impact. Through innovative materials using tire waste and forward thinking, Indosole has been able to save over 100K+ tires from landfills and create new social impact jobs and sustainable footwear options for consumers.