FORT WORTH (CBSDFW.COM) – At Avoca Coffee Shop on Fort Worth’s Magnolia Avenue, business is brewing.

“We’re doing well and look to keep growing, and it’s just four months,” said owner Garold LaRue.

He chose to open a coffee shop in the Near Southside area partially because of the bike lanes, he said.

“We have a lot of families come in, mom, dad, riding their bikes with the kids,” he explained, “and that’s very appealing for lots of people.”

The city hopes to create a similar vibe on the south end of Downtown. Although there are plenty of people who live and work in this area, there are also plenty of empty storefronts.

City leaders hope to increase foot and bike traffic by adding bike lanes. It’s part of the Bike Fort Worth plan, and officials hope it will bring more retailers and more jobs to an area of downtown that isn’t as vibrant.

“Studies show bike lanes are not only good for health and the environment, but also for the economy,” said City Councilman Joel Burns, “Bike lanes are an important part of that growth and development.”

“The less cars on the roads and the more people in bike seats the better off we’ll be,” said Mayor Mike Moncrief.

Existing businesses and vendors Downtown are hoping the city’s plan works.

“It’s a good idea,” said Kris Esegura, who works the Yum Yum Food Truck near City Hall. “The City makes that, it will be good business for us.”

Business owners on Magnolia have already seen the success two wheels can bring, and think it is achievable on Downtown’s southend.

“What works here can work there as well.” LaRue said.