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With Trap producer Henry Steinway aka RL Grime soon to be touching down on our turf in July, he’s also announced a special limited edition newsletter zine that has been sent out to a few die-hard fans across the globe yesterday.

Titled Nova, RL Grime has stated that Nova is a highly-anticipated next chapter in his booming career. Nova is designed to give fans a multi-platform voyage of the producer’s achievements and journey while tying it together with the launch of his upcoming album.

“I’m calling this journey Nova. Nova will define and encompass every part of the RL Grime project over the coming years. More than just an album, or a show, or a single narrative, I want the Nova project to create spaces where you can feel part of the process. So it won’t just be me setting the storyline. Your input and the way you engage with my music and performance has always driven me forward,” – RL Grime

The black and white zine includes a stack of announcements, both obvious and cryptic, from targeted tour stops across the States as well as visual imagery of Nova coming together. Other little bits and pieces of the zine include a transcribed conversation between RL Grime and R&B artist Miguel discussing their collab titled Stay For It plus another fun little gimmick that included a published phone number with an extra note saying text ‘Nova’ to 35227. The texted reply states, “The journey starts here. Talk soon.” Interesting stuff.

RL Grime has promised that Nova is much more than an album rollout and to be honest it’s an ingenious way of marketing and possibly one of the craftiest too.

Listen to the first cut from his forthcoming album below, and purchase the zine from his website here.