Sensomotoric Instruments (SMI) has announced of an eye tracking platform with designs for desktop, mobile, virtual reality (VR) and augmented reality (AR) displays for consumer and industrial applications.

Currently in the VR market only the FOVE head-mounted display (HMD) has eye tracking built in, while the Oculus Rift has head tracking and the HTC Vive has motion tracking with its Lighthouse system.

The integration of eye tracking technology into devices gives an enhanced method of interaction with the screen, and in VR terms can help further the immersive feel of a videogame. Characters will interact with players just by noticing their gaze, HUD information can be accurately brought up by glancing at certain areas, low latency gaze data could be used for rendering, which could optimize visualization as well as the assignment of processing resources.

Christian Villwock, Director of SMI’s OEM Business Unit has said: “SMI has an unmatched track record with OEMs and users. Based on this experience, our technology outperforms in accuracy, robustness and freedom of movement. We are looking forward to seeing many new applications and insights enabled by SMI’s world’s first eye tracking platform covering all major consumer displays.”

SMI will be demonstrating the eye tracking technology at the SIGGRAPH Computer Graphics and Interactive Techniques Conference and Exhibition 2015 this week which VRFocus will be attending to report on the latest announcements from the show.