The parent company of the Brumby’s Bakery franchise has apologised for ‘‘foolish and ill-considered’’ advice that encouraged bakeries to put up prices and ‘‘let the carbon tax take the blame’’.

It was revealed today the consumer watchdog was looking into Brumby’s - which bills itself as one of Australia’s ’’largest and most successful franchise groups’’ - about potentially misleading claims about the tax.

The ACCC is currently looking into Brumby's Bakery about potentially misleading claims about the carbon tax.

In a copy of a June 2012 "Backmix" newsletter - first detailed in the West Australian - Brumby’s managing director Deane Priest provides tips to ’’find some extra sales’’.

’’We are doing an RRP (recommended retail price) review at present which is projected to be in line with CPI, but take an opportunity to make some moves in June and July, let the Carbon tax [sic] take the blame, after all your costs will be going up due to it,’’ the newsletter says.