A new billboard is the new cause of controversy in Winston-Salem, NC, reports WUSA9.

The sign, located on I-40, reads, “Real men provide, real women appreciate it.”

While some agree that women appreciate when a man provides, feminists like Molly Grace say the billboard delivers a misogynistic, outdated message.

“It’s absolutely, absolutely insulting to single mothers, to women who have careers whether they are small careers or big careers,” Grace said.

Grace organized a protest against the billboard this Sunday at 11 a.m, to fight “patriarchy and sexism.”

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