We found some that we really liked, that were promptly rejected by the local Taiwanese members of our team as not being “local friendly”. Eventually we settled on Food Jing, a play on the word 附近 in Chinese which means “nearby”.

Lesson 4: Choose a name that resonates with the market being served.

Saturday:

The coding team, led by Dobes and Greg spent all day developing the front and back-end of the product, working in tandem with our talented designer, Quaint. Will worked on the mobile aspect. In the mean time, Hao who had previously claimed to have “no relevant experience” was one of the hardest workers on the team – developing a comprehensive customer survey, and then interviewing a lot of people to get feedback on the problem we were trying to solve. Later, he would visit twenty restaurants (the Taipei rains didn’t help his cause) to get feedback from owners there as well.

Lesson 5: There are no small roles. Every member of your team can contribute somehow.

During the day, several mentors who had been assigned to assist teams, came to visit us to monitor progress. They asked questions about our business model and there were several that I couldn’t answer. After each visit, I found myself redoing parts of the plan to address the raised issue. It seemed that just when we thought we had thought of everything, someone new would point out something we had overlooked.

Lesson 6: You can’t see the forest for the trees. When you are truly invested in a project, it is easy to get too focused on the details. Outside opinions can be extremely valuable at these times. If they don’t get it, there’s probably a problem to be fixed.

By the end of the day, we had made good progress, but there was still something missing. Our Facebook fan page hadn’t gotten the traction we had hoped it would get. (We would later find out that we had accidentally restricted it to fans in Taiwan only, which blocked a lot of fans from getting through – oops!). So we needed something to get us back some momentum.

As part of the marketing team, I noticed that the word foodjing could be used in many creative ways. So I found a freelancer online to create a parody video of “Killing Me Softly” by the Fugees. We would later release it as being by the Food Jies. Fans loved it, and it helped market our brand as being a little zany and over the top.

Lesson 7: Problems and challenges will arise in any venture. It’s how you overcome and rise from them that determines your future success.

Sunday:

The final day was spent completing the demo and working on our presentation. I decided to build on the momentum we had from the previous day, by ordering tshirts with our logo, for our team to wear on stage. This proved extremely difficult to get done in a single day (on a Sunday no less). Once again, Hao came to the rescue, running across town from vendor to vendor until he found one who could print just one for us. We took it!

During the practice presentations, I had worked to overcome all the questions that the mentors had given me the previous day. I invited more to grill me further. Mark Koester recalled a stunt that his startup team performed during their final presentation. They had ordered a hot dog during the demo, that was later delivered on stage. We decided to do the same thing in ours by ordering a taco during our demo.

Lesson 8: Find ways to make your presentations different from the rest of the pack, so it will be noticed by the judges and audience.

One of the visitors who gave us advice, would later turn out to be one of our judges. He asked me about where our revenue would come from. I told him that while Taiwan had a lot of smaller, mom and pop restaurants, we planned to focus on the larger restaurants that could afford to use our services. He frowned and commented that if it was him, he would be focusing on those smaller restaurants, rather than the bigger ones, since that’s where the real opportunity was.

I thought about his comment a lot and realized it made sense. I refocused our presentation to emhasize the smaller restaurants and the long tail of food. This also further differentiated our product from competing ones on the market.

Lesson 9: The mentors are provided for a reason. Listen to their advice and follow it!

It was presentation time. Pandey started us off with massive enthusiasm. During the demo, he showed how a taco could be ordered. During my half of the presentation, the taco was delivered on stage to a thunderous ovation. I wore our branded tshirt underneath, and revealed it during the presentation, which also drew applause. Finally it was down to the judge’s questions. Practice makes perfect. No surprise questions there, so no problem with the answers. The crowd seemed to like the extra touches we had prepared.

Lesson 10: Have fun with it. People like to deal with happy people.

Judging from the responses, I suspected we had a chance at a top three finish.

As the second and third place winners were first revealed, I wondered if coming in first place was possible. Out of the corner of my eye, I thought I noticed Sascha Pallenberg aim his camera phone at me, as if expecting to see us win. Sure enough, we were announced as the winners and pandemonium ensued on our team. All the work we had put in had paid off, and we had come away as winners!

Later, I had a chance to mingle with the judges to ask what specifically they had liked about our team. The feedback given included having a clear message of the product we were trying to sell, as well as execution of this idea. Business cards were exchanged. New relationships were formed.

The Future:

Now that startup weekend has ended, a new chapter begins. There has been great support on our fan page, which has inspired us to continue this process. Meetings have been arranged this week and next, and the business plan has been honed down further. I realize that there is a long road ahead of us, but it’s one that I’m looking forward to traveling. I hope to document more details on this blog as they happen.