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This is completed downloadable of Test Bank for Marketing Management 5th Edition by Dawn Iacobucci

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Product Descriptions:

Provide a complete overview and the detailed material that your upper level undergraduate, first-year MBA and EMBA courses where students need to master core concepts in marketing management with Dawn Iacobucci’s MARKETING MANAGEMENT, 5E. Simply pair this proven book with cases, group work, and/or simulations to create a dynamic and engaging upper-level course. MARKETING MANAGEMENT, 5E reflects the vibrant and challenging environment facing today’s marketers. Engaging explanations, timely cases and memorable examples help readers understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today’s managers must make.

Table of Content:

Part 1: Marketing Strategy

Chapter 1: Why Is Marketing Management Important

Chapter 2: Customer Behavior

Chapter 3: Segmentation

Chapter 4: Targeting

Chapter 5: Positioning

Part 2: Product Positioning

Chapter 6: Products: Goods and Services

Chapter 7: Brands

Chapter 8: New Products and Innovation

Part 3: Positioning via Price, Place, and Promotion

Chapter 9: Pricing

Chapter 10: Channels of Distribution

Chapter 11: Advertising Messages and Marketing Communications

Chapter 12: Integrated Marketing Communications and Media Choices

Chapter 13: Social Media

Part 4 Positioning: Assessment Through the Customer Lens

Chapter 14: Customer Satisfaction and Customer Relationships

Chapter 15: Marketing Research Tools

Part 4: Capstone

Chapter 16 Marketing Strategy

Chapter 17 Marketing Plans

Product details:

Language: English

ISBN-10: 1337271128

ISBN-13: 978-1337271127

ISBN-13: 9781337271127

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