WeatherTech, a company based in Bolingbrook, Illinois known for making car mats and mudflaps, is making a big splash with a simple Super Bowl ad.

In a teaser for its commercial, the company promised no puppies, ponies, "pretty girls," dancers, singers, goats ... you get the idea.

The 30-second spot, released Thursday and called "American Factory," features everyday scenes from construction on the company's new Bolingbrook factory, then flashes to a simple, stark message:

"At WeatherTech, we built our new factory right here in America. Isn't that the way it's supposed to be?"

On the company's website, CEO David MacNeil expounds upon this idea:

When Adweek asked MacNeil about walls being built in the ad, and if that was meant to reference President Donald Trump's plan for a wall at the country's border with Mexico, he denied any connection.

"Tying building a wall for a factory that will employ my fellow American citizens ... [to] a proposed wall on the southern border with Mexico is absolutely ridiculous," he said.

MacNeil went on to say that the ad was, in fact, intended to support American workers.

"Aren't we supposed to put America first, and put our own citizens first?" he said.

Last year, WeatherTech's ad was a flashy, dramatic spot that emphasized the capability of the company's floor mats.

In 2017, one of the most talked about Super Bowl ads came from Pennsylvania building supply company 84 Lumber, which directed viewers to catch the last half of the spot, deemed too "controversial" for TV, on its website. The commercial depicted a migrant mother and child making the journey from Mexico to cross the border, only to find a large wall blocking their way. They end up walking through a door in the wall. The message: ""The will to succeed is always welcome here."

Amy Kuperinsky may be reached at akuperinsky@njadvancemedia.com. Follow her on Twitter @AmyKup or on Facebook.