With eager OEMs such as ASUSTek, HP, Acer, and Lenovo breathing down its neck, Intel is reportedly pulling forward the official launch date of its 3rd Generation Core processor family based on 22 nm "Ivy Bridge" silicon, to the 23rd of April, from its older date of 29th April. 23rd April will be the day Intel announces all its processor models originally slated for the 29th.Notebook OEMs are expected to launch their products based on these chips at the earliest, by May. The date of market-availability of these chips in the retail channel, however, remains unclear. One possibility is that Intel will announce and make these chips available on the same day (23rd), while another possibility is that it announces these chips on the 23rd, allows the media to digest them (by posting reviews), and open them up for sale on the 29th. Two models every PC enthusiast and their cat are looking out for, are the Core i7-3770K and Core i5-3570K.