SO, IT APPEARS Sheamus – Cabra native, professional wrestler, sporter of unfeasably Celtic colouring – is a bad guy these days.

How do we know?

He took to the ring of the 3Arena (it’s what they’re calling the Point these days) with a pretty unpopular message: pay your water charges.

The warning didn’t go down to well with fans, as you might imagine…

.@WWESheamus just turned heel at #WWEDublin by telling everyone to pay their water charges. This is not a drill. — Lee Daly (@leedalyire) April 9, 2015 Source: Lee Daly /Twitter

Sheamus cuts a mid match promo to get cheap heat. Citing water charges to get boos. #WWEDublin — Darragh O'Connor (@DarraghWV) April 9, 2015 Source: Darragh O'Connor /Twitter

Sheamus brought up the water charges for heal heat! — JamieOD (@JamieOD) April 9, 2015 Source: JamieOD /Twitter

Fans, apparently, didn’t know who to cheer on as the Dubliner’s match continued.

In case you’re wondering, former WWE champion hasn’t always been a bad guy.

According to some wrestling websites we just looked at, Sheamus returned to action after injury in an episode of Raw last month debuting a new look – a mohawk and braided beard, and staged an attack on two rival wrestlers.

It is, apparently the first time he’s ‘turned heel’ since 2011.

According to Alfred Konuwa at Bleacher Report:

By being that much different than everything else and attacking all that is familiar and beloved, Sheamus is more effective in his role as a heel. He knows fans don’t want to like him. With an over-the-top look that pierces through a bland, transitional roster, they’ll love to hate him.

Professional wrestlers, over their careers, often switch between being ‘faces’ (heroes) and ‘heels’ (bad guys), to liven things up for fans as fictional storylines play out between matches.

With reporting by Ben Blake.