A pastor at a Baptist church in Mobile, Ala., destroyed his Nike gear during a sermon to protest the company's recent advertising campaign centered around Colin Kaepernick.

The Rev. Mack Morris took a pair of scissors and cut his Nike headband and a wristband in front of a packed church during his weekly Sunday sermon.

"I ain't using that no more," said Morris, the senior pastor at Woodridge Baptist Church. "I've bought my last pair of Nike shoes."

The Nike portion of the sermon starts around the 46-minute mark:

People are burning their sneakers after Nike's Colin Kaepernick ad

Nike picked Colin Kaepernick as the face of its latest advertising campaign:

The quarterback has not played in the NFL since the 2016 season, when he began kneeling during the national anthem to raise awareness about police brutality against African-Americans and other racial injustices.

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO — Colin Kaepernick (@Kaepernick7) September 3, 2018

"He's inked a contract with Nike," Morris said during his sermon. "No one knows or is telling how many multi-million dollars that is going to be simply because he won't stand when the national anthem is sung. America may not be the best country in the world and we have a lot of faults, but I tell you what, a lot of folks died for the sake of what the flag represents."