“… into the hands of hipsters and the fashion crowd until Art Basel this past December, when Paris Hilton and Harry Brant were handed packs at a pop-up event and were promptly photographed smoking the brown-papered smokes. A Fashion Week party with Galore magazine and Rose McGowan brought the product to New York in February, and a few weeks later Matthew Broderick was spotted scooping up several orange packages of the product at the after-party for a Cinema Society screening of I Saw the Light.”