Supermarket chain Coles is helping consumers celebrate the Year of the Monkey by selling lucky bamboo - the only problem is the attached label says "goat".

As Mumbrella drew attention to in a blog post on Thursday, the supermarket is selling potted bamboo plants to mark Chinese New Year, which begins on February 8.

While a picture of a monkey is appropriately attached to the plants, it is accompanied by the traditional Chinese symbol for a goat or sheep.