Like manna from heaven, the greatest gift 2019 has proffered so far is the Greggs vegan sausage roll.

It's fair to say that Brits up and down the country were already somewhat enamoured with this flaky, mouth-watering delight. But, Piers Morgan was not entirely happy when the high street bakery launched a vegan version.

True-to-from, Morgan offered up an unsolicited opinion, calling Greggs "PC-ravaged clowns."

Nobody was waiting for a vegan bloody sausage, you PC-ravaged clowns. https://t.co/QEiqG9qx2G — Piers Morgan (@piersmorgan) January 2, 2019

Later, he bragged that he'd just ordered a non-vegan sausage roll via room service, adding that the "vegan resistance starts here." OK then.

Just ordered a large sausage roll on room service.

A meat one.

Real meat.

The vegan resistance starts here. 👊 — Piers Morgan (@piersmorgan) January 2, 2019

Well, thankfully Greggs took all these tweets in their stride, and fired off a witty retort.

Oh hello Piers, we've been expecting you — Greggs (@GreggsOfficial) January 2, 2019

It didn't end there.

Morgan wasn't happy at all about McDonald's new vegetarian Happy Meal for children. Oh "FFS" he opined on Twitter.

Oh FFS.

It's supposed to be a HAPPY meal. https://t.co/mTYI4bd59g — Piers Morgan (@piersmorgan) January 3, 2019

"Like our pals at the sausage roll place, we've been expecting you," replied McDonald's.

Like our pals at the sausage roll place, we’ve been expecting you. Don’t worry Piers, you can still get McNuggets in your Happy Meal! 👍 — McDonald's UK (@McDonaldsUK) January 3, 2019

Sigh.