Nike have been at the forefront of pushing the message of equality within sports recently, empowering female athletes and promoting the right for fair treatment through a series of powerful campaigns. Now, on the dawn of the women’s World Cup in France, the American giants have firmly fixed their attentions on the USWNT, with a series of murals and posters dominating the skylines of New York and LA, exploding throughout the cities on billboards, advertising hoardings, and even stretching across the faces of entire buildings.

The effect is an unequivocal message of support for the women’s team on a scale that has never been seen before. Nike have tied it all in with their ‘Dream Crazier’ campaign that has already featured key members of the US women’s team. Under that banner, the ‘Dream With Us’ ad was released recently, and it was the first step in turning the focus of the campaign on to the soccer side, and now it’s been followed up by this powerful move. Just try and forget about the World Cup. Certainly ain’t happening if you live in NYC or LA.