Hours after House Republicans released their health care plan, GOP and Democratic critics were coming up with their own nicknames for the repeal and replace bill, each of which is riddled with not-so-subtle political messages ahead of next year’s midterm elections.

On the Senate floor Tuesday morning, Minority Leader Charles E. Schumer called the plan “Trumpcare.”

“Trumpcare will make health insurance in America measurably worse in just about every way and likely leave more Americans uninsured,” the New York Democrat said.

The acronym for the American Health Care Act, as the GOP plan is officially called, is only one letter off from the 2010 health care law known as the Affordable Care Act. The new plan’s dry name is an opportunity for its critics to rebrand it in much the same way that Republicans used “Obamacare” pejoratively to brand the 2010 law.

Democrats know what it’s like to be the targets of that strategy.