Story highlights The campaign is a jab at Pence's controversial history on women's reproductive rights

More than $25,000 has come through Planned Parenthood's Indiana and Kentucky office since the election

(CNN) Some Americans unhappy with last Tuesday's election results have found a new and creative way to protest.

They're sending donations to Planned Parenthood in the name of Vice President-elect Mike Pence, who has called for cutting off federal funds to the organization and -- as governor of Indiana -- imposed tougher restrictions on abortion for women in his state.

Pence's controversies have often paled in comparison to those of his running mate, but many people unhappy with the election results have made an effort to include him in their protests nonetheless.

You should donate no matter what but omg this is genius ✊🏼❤️ (Ya'll this doesn't give anyone a tax deduction but yourself. It's simply a gift in someone's name.) A photo posted by Best Coast (@best_coast) on Nov 11, 2016 at 1:08pm PST

Bethany Cosentino of the band Best Coast was one of the first to bring wide attention to the campaign. Soon after, other celebrities such as Amy Schumer and Amber Tamblyn followed suit.

Donations to Planned Parenthood have begun to swell, with many on social media donating and voicing their approval.

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