Newly minted UFC bantamweight champion Cody Garbrandt has wasted no time when it comes to capitalising on the exposure he gained from defeating Dominick Cruz at UFC 207.

The undefeated 135-pound champ recently starred in a Geico Insurance commercial, following in the footsteps of Ronda Rousey and Conor McGregor, who also managed to parlay their status as UFC champions into lucrative roles in TV commercials.

The commercial, which was released on Monday, sees Cody play himself as he meets his girlfriend’s parents for the very first time, and uses the catchphrase “If you are UFC Champion Cody Garbrandt, you tap out when things get uncomfortable, it’s what you do.”

Check out the video below to see the full commercial.