Mail.Ru Group announced that it is accepting cryptocurrency as payment for advertising on its properties including the social network VK and OK. They partnered with the Bitcoin payment processor BitPay for cryptocurrency payments.

BitPay is currently one of the largest Bitcoin payment processor, they offer retail, ecommerce, billing and donation tools. They also offer a VISA compatible BitPay Card that lets you spend Bitcoin globally.

This is a huge collaboration considering the Mail.Ru Group is currently one of the biggest, if not the biggest, Russian internet company. According to comScore, the websites owned by Mail.ru have had the largest audience in Russia back in 2013. They also control and opera the 3 largest and most popular Russian social network sites.