A super-PAC aligned with Hillary Clinton Hillary Diane Rodham ClintonWhat Senate Republicans have said about election-year Supreme Court vacancies Bipartisan praise pours in after Ginsburg's death Trump carries on with rally, unaware of Ginsburg's death MORE is committing about $70 million for television ads specifically for the general election.

The move is a sign that Clinton's allies are beginning to shift focus away from the primary battle with Bernie Sanders Bernie SandersKenosha will be a good bellwether in 2020 Biden's fiscal program: What is the likely market impact? McConnell accuses Democrats of sowing division by 'downplaying progress' on election security MORE and to November.

ADVERTISEMENT

Guy Cecil, the Priorities USA's chief strategist, told The New York Times he's planning on running the ads in Colorado, Iowa, Nevada, New Hampshire, Virginia, Ohio and Florida, all major swing states in the general election race.

“Hillary’s campaign is not taking anything for granted, including the primary, which is why it’s even more important that we prepare for the long road ahead to November," he said.

"We have learned a valuable lesson from Republicans during the primary. We cannot take Donald Trump Donald John TrumpObama calls on Senate not to fill Ginsburg's vacancy until after election Planned Parenthood: 'The fate of our rights' depends on Ginsburg replacement Progressive group to spend M in ad campaign on Supreme Court vacancy MORE or any other Republican nominee for granted. It will take an unprecedented campaign and independent effort to communicate, register, mobilize, and turn out voters. There’s no time to waste.”

The ads would begin after the Democratic National Convention, where Clinton allies believe she'll officially win the party's nomination. According to The Associated Press, she leads Sanders among pledged delegates, 1,214 to 911. When taking superdelegates into account, Clinton's 1,681 total delegates put her about 70 percent of the way towards meeting the threshold for the nomination, although superdelegates are free to switch sides prior to the Democratic National Convention.

Priorities USA told the Times it is preparing for either Donald Trump or Ted Cruz Rafael (Ted) Edward CruzSenate Republicans face tough decision on replacing Ginsburg Cruz: Trump should nominate a Supreme Court justice next week Renewed focus on Trump's Supreme Court list after Ginsburg's death MORE to win the GOP's nomination. But the outcome is far from certain, as the Republican race continues to creep towards a contested convention.

Super-PAC's do not enjoy preferential rates given to official campaigns, so the decision to lock in slots sooner would likely help Priorities USA spend less for those spots than the group would if it waited to make the investment.