Dear Parents, whether Kiki loves your child or not, we are sure you do! So please stand by your kids in all the cha… https://t.co/v8agBDWTbu — UP POLICE (@Uppolice) 1532934244000

Not just a risk for you but your act can put life of others at risk too. Desist from public nuisance or face the mu… https://t.co/HC0LrYltih — Mumbai Police (@MumbaiPolice) 1532582105000

01:4601:4601:46Kiki Challenge takes internet by storm

CHANDIGARH/MEERUT: A Canadian rapper's floor-scorching track with the catchline, 'Kiki do you love me', has cops in Punjab and Uttar Pradesh sending out worried tweets and advisories. The number, which has gathered nearly 82 million views on YouTube, has prompted a potentially dangerous social media dance challenge which requires the performer to shake and shimmy beside a moving car and then jump back into it.In a cheeky play on the lyrics, UP police tweeted on Monday, "Dear Parents, whether Kiki loves your child or not, we are sure you do! So please stand by your kids in all the challenges in life except #kikichallenge.Chandigarh traffic police, in association with Radio Mirchi, has also issued a traffic advisory on the dare. So did Mumbai police last week. "Desist from public nuisance or face the music!," it tweeted.Cops in Spain, the USA, Malaysia and the UAE have also alerted people to the dangers of the challenge.Kiki do you love me is the refrain of a wildly popular number, "In my feelings". The song is written by Drake, a 31-year-old Toronto-born musician.In Punjab, the music video has been widely circulated on WhatsApp. Local versions of the challenge have been uploaded on sites like Instagram with hashtags, such as #punjabikiki, #shiggychallenge, #bhangra, #bds, #desikiki #kikidoyouloveme #dotheshiggy and #drake. In some videos, youngsters can be seen shaking a leg to Punjabi versions.Patiala-based Dr Damanjit Sandhu, president, Indian Association of Mental Health Counsellors, said adolescents are vulnerable to such online challenges. “Raging hormones propels them towards sensation-seeking activities like midnight car race betting, offroading, rain stunts,” she said.The #kikichallenge craze began on June 30 when comedian Shiggy posted a video on Instagram where he is dancing to the song in a busy stretch. Later Shiggy’s friend Odell Beckham Jr also recorded himself dancing outside his car. Now there are hundreds of such videos. Some of them show people crashing into poles and tripping on potholes. In one clip a woman’s handbag is stolen while attempting the challenge.In India, Bollywood and TV actors such as Nora Fatehi, Adah Sharma and Priyank Sharma have filmed themselves dancing to Drake’s song outside a moving car. Some videos are funny too.In one of them, a young man starts gyrating to the music when a stranger, looking for direction, interrupts him. There are also videos of cows and dogs dancing to the beat.World Health Organisation statistics show over 3,000 adolescents die in road traffic injuries every day totaling 1.2 million deaths a year worldwide.Read this story in Marathi