Hotels: they’re full now. More full than ever. What is it about hotels that is making them so full now?

A good question—do you know the answer? Beats me. “Travel,” would be my top guess, followed by “El Sexxxo.” But facts are facts, and what we report here are exactly those things (facts). And if you want the facts, here they are: hotels are more full now—than ever!!!

Here are the facts and numerical measurements from industry magazine Hotel News Now, via Calculated Risk:

In year-over-year measurements [for the week of July 19-25], the industry’s occupancy increased 1.5% to 79.1%. Average daily rate for the week was up 5.1% to US$125.04... The 79.1% occupancy rate reported for last week was the best week on record

This year (2015) is expected to be the “best year ever for hotels.”

Why? It’s not my position to say. I arm you with the facts; you, in turn, venture out into the world to seek out the explanation of those facts—and, perhaps, to make your fortune in the process. It’s not about whether or not it “should” be this way—it’s about upholding and respecting traditions with roots that reach deep into our collective heritage, forming an indelible part of our national psyche.

Hotels are full now.

[Photo: Flickr]



