How can augmented reality improve on-demand beauty services?

Customers have lots of choices when it comes to booking appointments in beauty salons.

The competition in this sphere is very intense, and most salon owners are using the same lame promotional strategies that everyone else does.

Looking at photos of different hairstyles on social networks doesn’t give customers an exact idea of how a given style will look on their body type.

With its considerable market share (over $250 billion), the beauty industry is among the first to embrace new technological trends.

Augmented reality technology has already solved one of the most significant problems in the beauty industry. By putting a virtual image on top of a real-world object, augmented reality allows beauty professionals and brands to showcase how their products will look on individual consumers before purchase.

Hair, nails, and tattoos can all be tried on with the help of augmented reality and booked through an AR mobile app. Let’s take a look at how augmented reality technology works for tattoos, nails, and hair.

Examples of try-before-you-buy apps

Making people like the way they look is a key to running a successful beauty salon business.

Below are a few examples of apps that use augmented reality to allow users test the look of hair, nails and tattoo’s – something a tattoo and beauty salon can use to make their on-demand apps more engaging.

AR for hairstyles

L’Oreal’s Style My Hair is an example of an AR hair styler app that uses augmented reality and facial recognition technologies to allow customers to virtually try on a variety of haircuts, hairstyles, and professional hair colors before they visit a salon.

An on-demand beauty service can offer a variety of looks for every hair type, texture, and occasion.

With the help of augmented reality, you can let your users try on these looks and schedule an appointment with your beauty professional.