Sony’s (SNE) next-generation PlayStation 4 console is set to be unveiled during a press conference on February 20th and while pricing details are not expected at the event, a new report claims to shed light on the upcoming console’s cost. According to the Japanese paper The Asahi Shimbun, Sony’s new console may cost more than 40,000 yen, or $426 USD, when it launches ahead of the holidays this year. Pricing may vary by region, and an earlier report suggested that the next-generation Sony console will cost between $350 and $400. The PlayStation 3 was priced at $599 when it launched seven years ago in 2006.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.