Google will begin removing revenge porn from its search results at the request of victims, the search giant announced in a blog post Friday.

People posting private, explicit photos of their ex-partners (typically women) on the Internet for all to see has become a growing problem. In the coming weeks, Google will introduce a form that victims of revenge porn can use to request that links to those images don’t show up in user searches.

“Our philosophy has always been that Search should reflect the whole web,” senior vice president for search Amit Singhal wrote in the blog post. “But revenge porn images are intensely personal and emotionally damaging, and serve only to degrade the victims—predominantly women.”

Google stressed that the policy will be “narrow and limited.” The company removes sensitive information from its search results in a few other instances, such as when a result links to a person’s bank account number or signature. And in Europe, Google now has to remove more subjective negative information about citizens thanks to a court ruling that enshrined a “right to be forgotten” online.

The Leadership Brief. Conversations with the most influential leaders in business and tech. Please enter a valid email address. Sign Up Now Check the box if you do not wish to receive promotional offers via email from TIME. You can unsubscribe at any time. By signing up you are agreeing to our Terms of Use and Privacy Policy . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Thank you! For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Contact us at letters@time.com.