In the race to get high rankings on a consistent basis, SEO article writing plays a major role. In fact, it is one of the most dominant factors where ranking is concerned, which is one of the topics for this particular article. For website owners who are trying to master the art of writing articles that will create more visibility, the following advice and tips can prove to be very useful.

What Does An SEO Article Consist Of?

There are many elements that go into SEO article writing, which is why starting with a basic question to bring them all together really helps. Also, it’s important to learn and test these elements in order to gain the most visibility. Here is a quick breakdown of what a solid SEO article should fundamentally consist of:

Engaging Content

Strong Keywords

Distinct Headings

A Clean and Easy Layout

Writing Engaging Content

A fundamental aspect for search engines is to bring users websites with substance. This also means they favor websites with content interesting enough to keep their audience for longer periods of time. User engagement for a site at this point is critical for higher rankings.

Essentially, website owners want to post content that isn’t directed at robots or search engine crawlers. Instead, the articles should be written with enough interesting/entertaining information to make every user want to stay longer and read more.

Researching And Using Keywords

While keywords are still very important, they need to be used carefully. Thanks to years of blackhat tricks, search engines are crunching down on articles that openly fill the content with unnatural keywords.

If the article is going to find an audience, a relevant and fairly popular search phrase should be focused on throughout. And it should be used naturally.

Make The Article Scannable With Distinct Headings

In the modern world, everything is about saving time to do more of something else. Which is why distinct headings will help readers to scan the article and see whether it provides the information they need.

And in addition to creating distinct headings, organized paragraphs only add to the strength of the content. Users like it when websites make things easier for them, just like search engines do.

Keep The Layout Clean

Getting users to read something when they can be watching a video is not easy, but it’s definitely possible. One way of doing it is to keep the structure of the article clean, organized, and easy to read from start to finish.

Stay away from distractions on the sidebar or unnecessary adverts, and simply make things easy for everyone involved, including the search engine crawlers.

Content Is Still King

Regardless of the video-age experienced in recent years, content remains the most relevant and practical way to reach higher rankings. Plus, there are many users that still prefer reading over watching videos.

If website owners really want to master the art of SEO article writing, they simply have to take their cues from search engines and the experience they create for their users.