AMETHI: The BSP office in Amethi, in the words of BJP state president Laxmikant Bajpai, is lying padlocked.Samajwadi Party hasn't put up a candidate against the Gandhis in the past two elections. So when Narendra Modi lands up here on Monday to give a final push to the campaign of BJP candidate Smriti Irani, it would mark a break from the tradition of leaving Amethi to the Gandhis to win.Irani seems to have smoothly edged out AAP's Kumar Vishwas, who had the early-bird advantage here, and with a final assault led by Modi himself, BJP feels it has a fighting chance in a constituency where the Gandhis usually look to better their majority.The party is now dotting on its 1,800 booth prabandhaks, each in charge of a polling booth, and once the dust settles on the campaign on Monday, it will be up to them to reach out to the 300 families that each of them has been assigned."We are in this to win," says Bajpai, sitting in the nondescript building in Gauriganj which is the BJP campaign committee office, as he takes feedback from local leaders on arrangements for the Modi rally. The party wants to repeat a Varanasi, and expects about 2 lakh people to turn up — none of them from outside Rae Bareli-Amethi-Sultanpur belt, BJP district chief Govind Narayan Shukla a.k.a Raju Babu jumps in to clarify — to greet Modi as he takes the party's last campaign meeting in Amethi before it goes to polls on May 7. "Pehli baar challenge ka chunav aaya hai," Bajpai says.BJP state president Bajpai says that even if Rahul Gandhi wins by a slender margin, the glory won't be to the Gandhis this time. Congress workers, of course, dismiss the prospect of any competition, but they agree that glory won't be for anyone this time. The electioneering has hit an all-time low, they say, pointing to the highly provocative pamphlets and posters being circulated in Amethi under titles such as 'Shaitan Sonia', 'Rahul ki Raavangiri' and 'Gandhi Parivaar ki Asliyat'.BJP has distanced itself from the posters and pamphlets and its leaders ask why the Gandhi family doesn't approach the police or Election Commission if they think the saffron brigade is doing it.The pamphlets, Congress circles said, were in currency months before the polls, and the party had approached the local administration on this almost six months ago.Already, a vicious war of words between Priyanka — who is evidently the star here and whose popularity seems to overshadow her elder brother — and Modi has made the nation take note of Amethi this time. And that will likely intensify when Modi takes the mic in Gauriganj on Sunday."The last time a prime ministerial candidate came here to canvass votes against a Gandhi was when Atal Bihari Vajpayee landed up to speak for the BJP candidate during Rahul's first elections in 2004," says Ram Murti Shukla, who was the election in-charge in 1977 for Sanjay Gandhi, the first Gandhi to contest from here."And that was not a pleasant sight for BJP. Strong dusty winds made the stage collapse, and Atalji went back without addressing the meeting," remembers the octogenarian, one among the many here for whom Gandhi and God are words that are interchangeable."Gadha khada ho yahan, par vote panje ko hi milega," says RC Mishra, who lives in Delhi but is on a short trip here to vote for his beloved Rahulji. "Modi is constantly on TV speaking about a wave, but does he have the guts to come here and contest against a Gandhi?" asks Mishra as he waits near the Raniganj post office where a public meeting of Rahul was slated for 11 am. The Congress vice-president finally turns up at 3 pm, but the crowd, a good number of them women and children — in stark contrast to Narendra Modi rallies — just can't get enough of him.Rahul made an emotional pitch saying he would be in Amethi so long as he is alive while those people who come here with hopes every year leave once they bite the dust. "I came here when I was just 12, with my father. This place had no roads, no power then… and now that it is developed, there are new claimants," said Rahul.Ironically, the whole BJP campaign is hinged on the same claims."Is this a celebrity constituency? There's not even a decent hotel to stay. And no drinking water," says BJP's Bajpai, adding that the state of affairs here plays straight into the hands of the Modi slogan of all-round development. Bajpai claims the celebrated factories that Rahul claims to have brought in are all "hightech" that's of no use to locals.But then, as the campaign for Polls 2014 has proven again and again, development is a state of mind. Amethi might be still suffering 8-hour power cuts daily — Congress blames it on the ruling SP government — but the place is known around the world because the Gandhis chose to contest from here. That familiar Congress refrain is what BJP and AAP are challenging, and, evidently, they have won the publicity round by changing the development discourse here.