In the wake of the release of stolen, intimate photos from a number of celebrities’ cell phones this past weekend on 4chan’s /b/ Web forum, the site has added something to its rules and policies—a Digital Millennium Copyright Act takedown policy. While 4chan previously relied on its rapid expiration of content to keep 4chan LLC and site founder Chris “moot” Poole out of trouble, the heavy scrutiny that came from the latest round of celebrity exposure has pushed the site to adopt more formal measures to avoid litigation. (Victims of photo theft could use copyright claims to seek damages from publications and websites that publish them.)

Under the policy, 4chan will now remove content when notified of a “bona fide infringement” under the law. The site will also contact the individual posting the content to tell this user it has been removed. “It is the Company’s policy…that repeat offenders will have the infringing material removed from the system and that the Company will terminate such content provider’s, member’s or user’s access to the service,” the policy reads. Those who believe their content has been taken down improperly can file a counter-notice with 4chan.

The DMCA policy post designates a DMCA agent for the company (though not by name) at Corporation Service Company in Wilmington, Delaware. Corporation Service Company is an organization that acts as a corporate office and compliance agent for Delaware-registered companies.

Ars attempted to contact 4chan and Poole for comment but received no reply regarding the new policy. It’s not certain how 4chan would inform members—particularly those on /b/—of infringing material, as they are by default anonymous. Poole has been a staunch defender of online anonymity. In a 2010 TED talk, he described 4chan as a “site with no memory”—because of the volume of traffic, discussions are aggressively rolled off the site into oblivion within several days. When questioned about the negative side of what happens on 4chan, he insisted that “the greater good is being served” by 4chan’s anonymity.