IF you’re a woman who would like to date younger men, you can find lots of articles about these relationships by doing a Google search.

But as a woman looking for a man, you might be a little confused by the advertisements that accompany these articles. One promises to help you find sexy Latin women, and another, hot Latvian ladies. But there are no links to the growing number of “cougar” dating sites, matching older women with younger men, on content sites that show up in a Google search. Google has recently deemed those dating sites “nonfamily safe,” and therefore its ads for such sites containing the word “cougar” will not be allowed on so-called content pages.

The Google advertising system has two components: one for ads that appear next to search results, and one for its content network. For a company like CougarLife.com, now banned from the content network, that means its ads will no longer appear on more than 6,700 Web sites, including Ask.com, YouTube and MySpace, which accounted for 60 percent of its traffic, said Thomas Koshy, vice president for marketing at CougarLife, a Toronto-based site that says it has a half-million members, men and women.

Google continues to allow similar advertising for the many sites that match older men and younger women, like DateAMillionaire.com, which assures its clients they can meet “sugar babies.”