LOUISVILLE, Ky. -- A billboard at a very busy intersection in the heart of Louisville, Ky. has become a hot topic in the nation's conversation about gay rights, according to Louisville news site

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The billboard, which says: "Not everyone who is gay is happy. You have options," has made plenty of Louisvillians pretty unhappy.

The billboard is the work of Abba's Delight, a ministry "that helps people of faith who are uncomfortable with their same-sex attractions," according to the group's founder Daniel Mingo.

"This (billboard) specifically targets people who have same sex attractions that are unwanted," Mingo said in the WDRB story.

"It is not meant to target anyone who is happy being gay."

Chris Hartman, the director of the Fairness Campaign, a Louisville group supporting LGBTQ equality, is upset by the billboard and Abba's Delight in general.

"An organization like this really needs to be shut down," Hartman said.

"To suggest that this organization is going to help someone is an exact obfuscation of the truth, it's the opposite; they're going to harm 90 percent of the people that walk in and out of their door."

Mingo, who said he "walked away from homosexuality 21 years ago," thinks he's uniquely qualified to help unhappy gays.

"Who else to help someone walk out of something that they don't want to be in than someone else who has already walked that path?" he said.