So what is A (RED) PRODUCT?

IT's the same as a regular product, except (RED) products HELP FIGHT AIDS AND SAVE LIVES.

It's pretty simple. (RED) partners with the world's most iconic brands to create (RED) versions of the products and services you love. When you buy (RED) things from our partners, your choice impacts millions of people affected by HIV/AIDS in sub-Saharan Africa. (RED) products are available on Amazon and partner retail sites, as well as in stores.