Google AdWords Test Upwork

If ECPC is applied, your maximum CPC bid can increase for keywords that have, in particular, the potential to get more of what?

More impressions

More clicks

More conversions

None of the above

How do you showcase your business’ price offerings in detail, so that people can find what they want more quickly through your ad?

Callout

Seller ratings

Consumer ratings

None of the above

Which insights are readily available on the overview tab of the New Google Ads Interface?

Information about Demographics, Devices and Geographic Location of Clicks

Auction Insights Data

Most Shown Ads

New Search Words

All of the above

You're managing an adwords campaign for a hotel in Portugal, and you need to understand how hotels in Portugal compare to your property. Check all that apply:

Note: There may be more than one right answer.

Benchmark by Location

Benchmark by vertical

Compare hotels that receive the same or similar levels of traffic

See specific revenue reports from the past 30 days and compare it to your property

Review the average session duration

What are the main benefits of attribution modeling?

It is a way to reach customers earlier on in the sales process

It is a way to understand how people are searching for what your company is selling

It is a way to better understand how your ads are performing and where customers are clicking

Answers 1 & 3

Answers 1, 2 and 3

You’re now handling multiple accounts within Adwords that represent hundreds of Keywords. What are some of the strategies you could employ to manage the workload:

Target cost-per-acquisition (CPA)

Target return on ad spend (ROAS)

Maximize Clicks

Target outranking share

All of the above

Your client, a helicopter skiing resort in British Columbia, Canada, finds that their current campaign is too broad. Which long-tail keyword strategy could be employed to help them get in front of their customer base?

Tell your client that they’ll never make the top search since “skiing” is such a competitive search term

Advise your client to focus on “British Columbia” as it is more specific

Advise your client to focus on “Helicopter Skiing in British Columbia” as it is more specific

Advise your client to focus on “Helicopter Skiing Resorts in Canada” as it is most specific

After running the report, you discover that your competitors are clicking through your ad budget. Select all that apply.

Note: There may be more than one right answer.

Go click on their ads

Adwords monitors the situation and you may be eligible for a rebate on your ad spend

Authorise your verified sites to display ads

Report the issue to the Traffic Quality Team at Adwords

Use a 3rd party site to block unwanted URLs

Which of the following are not allowed when running a remarketing campaign?

Using a remarketing list that targets an overly narrow or specific audience

Using a remarketing list created via DoubleClick's remarketing feature

Using or associating PII with remarketing lists

All of the above

None of the above

Sometimes Google may include labels to disclose personalized advertising to users, and may display to users which remarketing lists they’re on. What is this label called?

In-ad notice

In-market notice

In-target notice

None of the above

How are Null Quality Scores designated when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

O

Null

-

--

What is the most probable reason your remarketing ad isn’t showing?

The remarketing list has less than 100 users

The remarketing list was created less than 24 hours ago

All of the above

None of the above

What kind of insights can be gained from a multi-channel funnel in adwords?

Which channels and keywords initiate the sales cycle

Which channels and keywords interested customers interacted with before the sale

Which channels and keywords tend to help close sales

Answers 1 and 2

Answers 1, 2 and 3

Seller ratings stars are available to Google searchers in which of the following countries?

USA, UK, New Zealand, Australia

USA, UK, New Zealand, Australia, Germany, Japan, France

USA, UK, New Zealand, Australia, Germany, Japan, France, Netherlands, Brazil, Italy, Spain, Canada, India

USA, UK, New Zealand, Australia, Germany, Japan, France, Netherlands, Brazil, Italy, Spain, Canada, India , South Africa

After creating a campaign for a fruit juice company, how would you organize your ad groups? Select all that apply.

Note: There may be more than one right answer.

Apple Juice

Orange Juice

Grape Juice

Mangos

No need since fruit juice is such a broad term

Higher quality ads can lead which of the following? to average costs, 2nd page ad positions, and more SEO success.

Lower CPCs

Higher ad positions

Lower first page bid estimates

Eligibility for ad extensions

All of the above

The list below relates to sensitive interests that can’t be used by Adwords to target ads to users or promote products or services. Which is not part of this category?

Health conditions, health issues related to intimate body parts or functions

Sexual orientation

Devices intended to prevent pregnancy

All of the above

None of the above

Which of the following are different types of attribution models? Check all that apply.

Note: There may be more than one right answer.

First click

Middle click

Time enhanced

Position based

Non linear

How do you find out who's bidding on your keywords and if your competitors are doing it any better?

Reach and frequency report

Auction insights report

Customized tables and charts report

Ad group and campaigns report

Clickthrough Rate (CTR) report

Adwords requires you to update your product data for shopping campaigns every:

60 days

90 days

120 days

15 days

30 days

What metrics do google factor in when it comes to in-market audiences?

The content of sites browsed or scanned

The proximity and frequency of visits to a page or site

Account clicks on related ads

Subsequent conversions

All of the above

Your local butcher shop owner is ready to go high-tech and understands the need for a mobile strategy. Which strategies apply? Select the correct option/s.

Ensuring your client has a responsive website

Setting up mobile bid adjustments so the ads have a better chance of being seen by mobile users

Taking advantage of micro moments and creating a strategy so the butcher shop can succeed

Setting up mobile ad targeting

All of the above

Which of the following is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible?

Target CPC

Target CPA

Enhance CPA

Target CPE

Which of the following will not typically lead to higher quality Ads?

Lower cost

Avg. cost

Better position

All of the above

None of the above

Google forwarding numbers are currently available in which of the following countries? Select all that apply.

Note: There may be more than one right answer.

Japan

Brazil

Portugal

None of the above

Which bid strategy that automatically adjusts your manual bids for clicks is more likely to lead to a sale or conversion on your website?

ECPC

ECPA

ECPM

All of the above

WHich of the following allows ads with close variations in any order to show, but does not allow synonyms to show?

Broad match

Broad match modifier

Broad match phrase

All of the above

Which of the following are key benefits of smart bidding?

Wide range of contextual signals

Transparent performance reporting

Flexible performance controls

All of the above

The most that you'll pay is what's minimally required to hold your ad position and any ad formats that are shown with your ad?

ECPC

CPC

Actual CPC

Avg. CPC

What is the headline limit for expanded text Ad?

20

30

40

None of the above

Enhance CPC targets the cost per conversion, Target CPA uses your Max. CPC bid to target conversions.

True

False

Neither

If the keyword is "women’s hat", which search does broad modifier target?

Buy ladies hats

Hats for women

Hot ladies cap

All of the above

AdWords shows your extensions depend on a number of the following factors except one.

Ad rank

Ad position

Other extensions

Number of factors

None of the above

Default match type that all your keywords are assigned?

Broad match

Broad match modifier

Broad match phrase

All of the above

If ECPC uses your max CPC bid to target conversion, CPA targets which of the following?

Cost per impression

Cost per ad cost

Cost per conversion

None of the above

How are null quality scores designated in Adwords table?

0

—

“None”

All of the above

None of the above

Which of the following is a score that is based on your bid, auction-time measurements of expected CTR, ad relevance, landing page experience, and the expected impact of extensions and other ad formats?

Page Rank

CPC

Ad Rank

Ad position

What is the automatic Quality Score given for all new keywords?

10

0

–

All of the above

None of the above

The average amount you would like to pay for a conversion?

Enhance CPC

Avg CPC

CPA

All of the above

For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used is an increase of 100%.

True

False

Neither

How would you successfully track telephone calls?

Track calls made directly from call-only ads or call extensions used in your ads.

Import call conversions that you track in another system into AdWords.

Clicks on a number on your mobile website.

Calls to a phone number on your website.

All of the above

There are many ways to remarket in Google Adwords but which one doesn’t belong to the list below?

Standard remarketing

Dynamic remarketing

Email-list remarketing

All of the above

None of the above

What is the minimum active visitors or users for the Google Search Network remarketing lists?

100

1000

30

None of the above

Remarketing lists for search ads are only available for which types of campaign?

Search Network only – All features

Search Network only – Dynamic Search Ads

All of the above

None of the above

Which is the best type of remarketing to target people that have visited your website and looked at a specific product?

email list retargeting

Remarketing for mobile apps

Dynamic Retargeting

Video Retargeting

A & D

What kind of dynamic ads allow you to adjust size and format to fit in available ad spaces?

Responsive ads

Auto ads

Re-insertion ads

None of the above

The following are all supported feed in dynamic remarketing but which doesn’t belong in the list?

UTF-8

UTF-16

UTF-7

All of the above

None of the above

Which Adwords features use the personalized advertising tool?

Affinity audiences

In-market audiences

Similar audiences

All of the above

None of the above

This is a powerful tool used in Google remarketing that works by employing online user data to target users with more relevant advertising content.

Individualised advertising

Unique advertising

Personalised advertising

None of the above

What is the most probable reason why your remarketing ad isn’t showing?

Remarketing lists is less than 100 users

Remarketing list is less than 24 hours

All of the above

None of the above

Which in the list below doesn’t belong to the required information in your website’s privacy policy when you use the remarketing campaign?

Description of how you're using remarketing or similar audiences to advertise online.

Message about how 3rd party vendors show your ads on sites across the Internet.

Information about how your visitors can opt out of Google's use of cookies.

All of the above

None of the above

There are three most popular types of RLSA list which are the general site visitors, recent converters, and?

Recent abandoners

Recent visitors

Recent converters

None of the above

In dynamic remarketing, you’ll need to create a feed of all your products or services along with attributes. Where would you upload this feed in your campaign?

Audiences

Campaign placement

Business data

None of the above

In which type of business do you need a Google Merchant Centre to create feeds for your dynamic remarketing?

Local deals

Custom

Retail

All of the above

None of the abov

In what type of campaign you can use dynamic remarketing?

Search Network only – All features

Search Network only – Dynamic Search Ads

Display Network only – Buy on your website

None of the above

Which of the following will NOT show on search results for the keyword “running shoes” on phrase match?

White running shoes

Buy running shoes on sale

Best price running shoes

None of the above

For target ROAS bid strategies, the only device bid adjustment that can be used is which of the following?

An increase of 150%

A decrease of 100%

An increase of 100%

What is the final amount you're charged for a click?

ECPC

CPC

Actual CPC

Avg. CPC

If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, which of the following is true?

The extra cost will automatically be applied to your account in the next billing cycle

Google will only allow up to 20% more clicks in one day than your daily budget specifies

If Google overdelivers your ads and you accrue more costs in a billing period than your budget allows, an overdelivery credit will automatically be applied to your account

Answers 1 and 3

Answers 1, 2 and 3

Where do ad extensions appear?

On the Search Network and the Display Network

On the Search Network only

On the Search Network and depending on the extension, possibly the Display Network too

None of the above

Which of the following does NOT help improve ad position?

Improve your click-through rate

Increase Page Rank

Improve your Quality Score

Improve the relevance of each keyword to its ad group

What is the purpose of using a negative keyword in google adwords? Check all that apply.

Note: There may be more than one right answer.

It allows you to sharpen your campaign with keywords that matter to your campaign

Negative keywords let you eliminate search terms from your campaigns

Negative keywords allow you to broaden your keyword list

Negative keywords increase your return on investment (ROI)

By being more focused, negative keywords can potentially drive higher CTR

Which of the following are automated bidding signals?

Ad characteristics

Browser

Seasonality

Answers 1 and 3

All of the above

If the keyword for phrase match is "tennis shoes", which of the following will show?

Red leather tennis shoes

Buy tennis shoes on sale

Red tennis shoes

All of the above

“Bid Only” or “Target and Bid” are the only two available settings when remarketing lists to an ad group. Which of the two allows you to broaden keywords as well as adjust the bid and message for your audience?

Observation

Targeting

Both A and B

None of the above

Google AdWords Test Upwork 2019 {jcomments off}

