Goodio, a chocolate company, has announced that Mikael Hed, CEO of ‘Angry Birds’ developer company Rovio Entertainment, has invested $1.7 million (€1.5 million) in the company to enhance the efficiency of cocoa supply chain using blockchain.

The company has stated that it will use the funds for tackling sustainability issues using blockchain technology. It is developing a distributed ledger platform that will allow consumers to scan their phone over the cocoa packaging which will automatically open a website having the complete sourcing and packaging information.

Furthermore, Goodio has also reported that the company may soon have a potential partnership with Provenance, a London-based Blockchain firm.

Jussi Salonen, COO of the company, has said that the company aims to create a transparent and sustainable supply chain system for the cocoa industry. He also added that Blockchain has the potential to aid in smart packaging with a QR code or an NFC (near-field communication) chip so that consumers can have access to farmers’ information.