

We are excited to announce that we have entered into a partnership with GLORY, that will see Litecoin becoming the official cryptocurrency of the world’s premier stand-up combat league.

As part of the partnership, Litecoin is now accepted as a payment method on GLORYshop.com, GLORY’s online merchandise platform. As a result, GLORY becomes the first professional sports league to integrate Litecoin into the end-to-end fan experience.

GLORY fans in the US and Europe will soon be able to access exclusive offers, including athlete meet-and-greets, backstage arena tours, limited-edition merchandise and premium in-arena seating, only available for purchase at GLORYshop.com with Litecoin.

Additionally, Litecoin will receive global exposure across GLORY events, broadcast and social media.

As Charlie Lee recently put it, “GLORY has a growing worldwide fan base that consists in large part of a younger demographic who are early adopters of technology and conduct much of their lives online – from consuming content to purchasing products. As GLORY continues to grow, tapping into their global audience and educating them about Litecoin through real world use cases can be powerful. ”

GLORY CEO, Marshall Zelaznik, noted the similarities he sees between the organizations saying, “A partnership with Litecoin, which offers one of the fastest transaction confirmation speeds of any cryptocurrency, makes perfect sense for GLORY and our fans as we continue to put on the fastest fight action in the combat sports world. With both companies also being young, dynamic and achieving consistent growth, GLORY could not have found a more fitting cryptocurrency partner.”

As we’ve mentioned before, we see these types of partnerships as opportunities to tap into passionate audiences around the globe and educate them on the power of Litecoin. Glory has gained a lot of momentum recently, and its recent partnership with UFC Fight Pass as the exclusive broadcast home for the organization’s events in the U.S. only furthers its reach.

We look forward to working with GLORY and will keep you posted on how things evolve. In the meantime, head over to GLORYshop.com and support them for helping us educate the world about Litecoin!