This campaign is from the Czech animal rights organisation Svoboda Zvírat and it’s about cosmetics tested on animals.

For long eyelashes / For luxuriant hair / For beautiful lips.

This Cosmopolitan look-a-like ads say: this is how 300.000 lab animals suffer each year.

Say no to cosmetics tested on animals.

The Svoboda Zvírat website gives more information about testing on animals, they published also a checklist with ‘good’ and ‘bad’ cosmetics.

Below the billboard and a ad at a barbershop, the place to be for this campaign.

Advertiser:

Svoboda Zvírat

Agency:

Publicis