So, talking to my agent, I was kind of asking what can we do to get some bookings, or book some tours again. And, it just comes down to the fact that you’ve got to be constantly either promoting something like new releases or a tour, but you’ve got to have something extra that you push out there to secure those new tour bookings. Because before, I would make music, but I didn’t even have paid PR or marketing, and I would get calls from my agent. That slowly faded, and I could sense it, so I needed branded tours and specific other things. They were things I’d wanted to do, but just hadn’t done, like the label and the radio show I started recently. All that is just putting myself out there more and working my ass off, because I definitely got lazy for a few years there. I would say the past two years, I’ve worked harder than I have done since before I had a lucky break and kind of “made it." I took it for granted for a while, but I hit a point recently where I realized that if I treated it like a day job, the payoff would be way better than me just fucking around. Now I just put the work in. I treat it like a job. I have a strict schedule with my calendar filled out. Like, even for the radio shows, on Mondays I go through every single promo I get, and most of them are so bad, but there’s usually enough there to make a radio show. The next day I’ll record the radio show and do the design for it. Doing the weekly show, by the time I go out on the weekend to play shows, I’m ready to go.

Let’s talk about The Treasury. Why did you create a new name instead of expanding the Treasure Fingers brand?

It wasn’t like a conscious thing. When I’m in the studio, I tend to just write whatever I’m feeling rather than what I should be making. Like, I know I should be making the next Treasure Fingers EP because I need to get something out around February or March on the label. But, some days I’m just not feeling it and I’ll just make something wildly different. For years I’ve been doing that and I would put them in a folder that I just called “The Treasury” because I thought it was a cute play on names, like Treasure Fingers keeping shit stocked up. Kind of like the Treasury Department. But, I started to notice that the songs in there had a unique yet cohesive feel to them. Like, if they were all an album, it would kind of make sense because they’re all on the same vibe. That’s where I kind of started forming the idea in my head to just make a new project and see what happens.

Will you be playing any Treasury tracks tonight?

No, they don’t work at clubs. It’s just not club music at all. Even the things I’ve played so far. I’ve only played two shows. One was Boiler Room, where you can kind of get away with weirder stuff. The other one was Sloppy Seconds here in Atlanta which is kind of a turn-up party, but I even told them, I wasn’t sure if it was going to work. It’s really chill, not club music, but it went over well. They were into it. I basically played 45 minutes of stuff they’d never heard, just weird shit, and then I finished it off with some classic Atlanta rap. If I put it out as Treasure Fingers, it would just confuse the shit out of everyone. I’ve been developing my sound a lot more, which has been hard, because I feel like I’m mostly known for “Cross The Dance Floor” which came out 2007 / 2008, and my sound has changed so much. I think a lot of people still expect me to play hipster disco house stuff, and I’ve been playing more techy house music for a while now. I decided to just keep driving that point home, which is part of the reason for starting the label and doing the radio show.