Evolution of the Internet

The Internet started with the TCP/P protocol in the 70’s, before turning mainstream in the late 90’s. Every decade or so, the Internet has evolved dramatically.

Speaking about content, it went from text in the 90s to image mid 2000s to video in the 2010s, and latest studies show videos content is here to stay (at least over the next decade).

Here is why DTube focused on video first : potential impact

Our vision

DTube want to turn the tables in the social media industry.

For 15 years, users and creators were given so called “free social media”, while being milked by tech giants, every day hungrier about personal data to improve their “targeting” services.

We have created a trustworthy and 100% community powered social media platform that belongs to its users.

We also developed a complete economic model to replace the targeted advertising model based on the “proof-of-Brain” algorithm, you named it, let me introduc you to the social blockchain concept.

Distrust in social media

Why social media can’t be trusted anymore ?

They are too big too fail and monopolistic: GAFAM market cap is above 40 billions dollars. That’s right, 40 billions.

They aren’t transparent, they sell and exploit our data without limits: Watch an add on a famous platform. Do you know how much revenue you generated and which part went to the creator?

They censor too much while they can’t even block inappropriate content properly: Ask any wrongly demonetized YouTuber

They use their monopolistic position to increase ad pressure to peaks: Try to see any video lasting more than 10 minutes. How long before you become irritated by an intrusive ad display?

Their recommendation algorithms favors most engaging content at all cost instead of quality: in the era of attention, tech giants recruited addiction specialists to drive more and more people’s attention.. A frightening story Tristan Harris, former Google design ethicist and founder of the Center for Humane Technology is outspoken on the matter..

User generated content experience less and less traction than classic media outlets: a study showed 96.5% of all YouTubers won’t make enough revenue to surpass the poverty line in the US.

Could they change? The devil’s advocate

Everyone can change. But change bears a cost tech giants can not accept.

Lack of transparency is at the heart of their business model

Algorithms were never public, from search to distribution algorithms. Making it public expose them to exploits, reality of fake accounts, rows and eventually drop in their ad business

Can a listed company take risk on 98% of its revenue (Facebook)? Probably not. Because the ad model needs to be protected at all costs, there won’t be massive change

Rising infrastructure costs: millions of posts everyday require massive infrastructure investments

Building on new values: our DTube manifesto

Our team is driven by strong and empowering values on which we decided to base our new model:

Value for all: creators, curators, influencers, viewers

We believe social media is at a turning point, where users will demand stronger commitments from companies.

We believe in sharing value between all stakeholders, whether they create content, curate (e.g. seek & share) specific content, promote it or just watch videos.

In the future, we believe we can convince users to support social projects, turning passive viewers into positive social contributors.

We have been working on a voluntary basis for 2 years now, supported with passion by our incredible community of DTube enthusiasts.

Winds of change are starting to blow.

As the Chinese proverb says: “When the winds of change blow, some people build walls and others build windmills.”

On which side would you stand?

Winds of Change — Jay Smiley — Navajo RET_1941

The DTube team