Formerly filthy rich video store magnate Johnny Rose, his soap star wife Moira, and their two kids, über-hipster son David and socialite daughter Alexis, suddenly find themselves broke. With nothing left, the family is forced to relocate to Schitt's Creek, a small, depressing town they once bought as a joke.

A group of young fans come together when they discover that the conspiracy in an elusive comic, Utopia, is real. The comic foretells the demise of humanity and the world as we know it, thrusting this group of underdogs to embark on a high-stakes twisted adventure to use what they uncover to save themselves, each other and ultimately humanity.