Ultimate Fighting Championship (UFC) President Dana White was a featured keynote speaker for the recent New Media Expo (NMX) earlier this week (Jan. 6, 2012) in Las Vegas, Nevada.

NMX is "the first and only industry-wide conference, tradeshow and media event dedicated to blogging, podcasting, social media, social networking, online video, music, Internet TV and radio," something the "Sin City" fight boss has "redefined" to help grow his mixed martial arts (MMA) promotion into a global powerhouse.

The proof is in the pudding.

White is no stranger to media expos, teaming up with skateboarding legend Tony Hawk for "Keynote Conversations" at the Sports Entertainment Summit last summer at the Renaissance Hotel in Hollywood, California. For his appearance at NMX, the former "Boxercise" instructor touched on the following topics:

The role of social media in MMA

The cancellation of UFC 151 and how Jon Jones acted like a 'little diva'

Communicating with fans on Twitter

The expansion of 'UFC Gym'

Big plans for FOX future

MMA's growth in Brazil

UFC headphones

Concussions in MMA

Pay-per-view sales and fighter pay

And more!

White currently has over 2.3 million followers on Twitter (I have 235) while the UFC Facebook page is quickly approaching 10 million "Likes." That's a lot of eyeballs for one company and the man behind its curtain.

Maybe this bold prediction will actually come true?