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Here in the cryptocurrency world, we all love to complain about FUD. (For the uninitiated, that’s Fear, Uncertainty, Doubt). We complain about it even though Bitcoin is based on only one real asset: our mutual trust that it’s worth some amount of some fiat currency… and even though trust in a currency – like trust in a relationship – is malleable. In other words, FUD is inevitable.

But there comes a time in every relationship when you have to forget about the FUD. Forget about the time your girlfriend insulted your mom, or your boyfriend took a second look at your sister. You have to stop dancing around the issue, and just get married already.

That time is now, for Bitcoin investors and cryptocurrency enthusiasts who haven’t yet decided to tie the knot with their coin of choice.

What else could we be waiting for? Everything is on sale! Everything is at 50% off! It’s the post-Christmas shopping spree that’s like rolling Black Friday and Cyber Monday into one, and then serving up the result with popcorn and a raunchy movie.

Will Bitcoin go lower? Maybe. Will it go much lower? Who knows. And who cares. When you’re in love, when you believe that something has value and it’s worth committing to, you stop procrastinating and you act.

And if you think Ethereum is your partner’s better-looking friend, then go hit on Ethereum. Sure, you don’t know her so well, and there seems to be a LOT of interest in her lately that makes the cost of entry a lot higher*… but if she’s the one, well, dammit, go for it.

There are two types of advice you should never give anyone you care about. Financial advice, and relationship advice. The reason is simple – if your friend loses money or gets divorced, you don’t want them to associate you with the loss. It will end your friendship.

So don’t take this as advice to go invest in Bitcoin, or any other cryptocurrency. It’s not. It’s a simple observation that just like FUD, we have FOMO. (Fear Of Missing Out.) When you put FUD and FOMO together in a hotel room, you get a relationship like the one you see today in crypto markets. Rich in opportunity for the brave, full of perils for the weak.

Never get into a relationship because you’re afraid of missing out. Never get out of one because you’re afraid of what might happen if you stay.

There, some advice. Now you can hate me if it all goes horribly wrong.

I’m off to the Church of Coinbase. See you at the altar, hopefully with some kind of Prophet.

*NO. Don’t go there.

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