The tech juggernaut also says that the feature's face-tracking functionality has improved at picking up "landmark detector" points (nose shape and cheek height, for example) so the personalized emoji might look better the first try. Frame-rate for the feature has been given a boost too.

These are incredibly welcome. As it stands, AR Emoji are pretty static at the moment. The visual style still has a few toes in the uncanny valley, but the new interactivity could make the avatars a little less creepy.

When iFixit tore down the S9, it became apparent that unlike Apple's Animoji and Memoji, there weren't any fancy hardware-based camera tricks under the hood. Rather, it was all software. That might explain why the quality gap is what it is, with Apple's looking much more stylized and natural.

Exactly when the update goes out isn't known at the time. For a quick preview, check out the video embedded below.