It hasn’t changed considerably, but I think the market has changed a bit. That [change] is partly due to publishers like Image, primarily, who have pushed more interesting material out there. I mean, ten years ago — and certainly at the time when we were creating White Death — the market was even more dominated by superheroes and their like rather than they are now. I mean, they’re still dominant, but there is room in the American market for other products to breathe.

I still firmly believe that this book is a European book. It’s got a European sensibility, not just in the setting but in the feel of the thing and the way that the story is told. Just the way that we obviously wanted it to look and everything. It’s just everything that the European market is geared up for and the American market isn’t. And that’s no insult to the American market, it’s just the way it was. It was born from our love of French comics at that time and we did kind of lean towards that.

As the internet has grown, people have been able to expand the parameters of what comics they’re searching for. I know people that are more into French comics, they’re more into Moebius, people that wouldn’t have know that these things existed 10 or 15 years ago. Do you think that has helped to make the US market a little bit more sophisticated?

Adlard: Yeah, I’d like to think (laughs)… I’d like to think that’s true. I think, yeah, I think you’re right. Because of the advent of the internet and everything that comes with that, people have been able to see this stuff a bit more regularly because it wasn’t being published in English. Even here, in the UK, it wasn’t being published in English. Merely 21 miles across the English Channel from France; it seems absurd that this material, aside from the obvious things like Tintin and a bit of Heavy Metal stuff and obviously Moebius, that was it. There was nothing. Even in our country, we’re missing out on this vast, vast market. The French are less…how should I put this? Less reliant on the technology. They still prefer the actual physical material. It’s just odd to see french comic books as downloadable material…

Not just as a downloadable book, but also just…if you’re a small shop, your eyes are a little bit more open to the things that are around the world because of the internet now. Even just the buzz factor of being able to hear people talking about these comic books so that you can order them as a paper book. I didn’t mean for it to sound like it was just as a digital downloadable book, I think it’s also just the awareness of these things because of the internet, because the community has… I mean previously, you’d walk into a comic book shop and it was small. You had two or three people to talk to and that was that. Now you have two or three thousand people on twitter or whatever and you can get educated about books that are available.