They don't clap, instead looking both bemused and disgusted by her low-key bedazzled leather jacket. Winner for best costume design: Jenny Beavan. Credit:Getty Images A six-second Vine of the awkward moment has been watched 16 million times since Monday's Oscars. For the record, Beavan is the woman responsible for Mad Max: Fury Road's post-apocolyptic costumes. She also won a joint Oscar in 1987 for her work on A Room with a View and has been nominated eight times.

So what's the beef? Beavan is a rule breaker. The woman wears whatever the hell she wants to Hollywood's night of nights. In 1987 it was a tuxedo, this week it was a leather jacket with a Swarovski skull and flames. Last month, the English designer was called a "bag lady" by Stephen Fry at the Baftas when she wore a leather jacket and black trousers (she won for best costume design, by the way). Eye of the storm: Costume designer Jenny Beavan with her BAFTA. Credit:Getty Images

"Only one of the great cinematic costume designers would come to the awards dressed like a bag lady," Fry said after Beavan collected her award. While the two are friends, the backlash to Fry's comments were so great, he eventually quit Twitter in flames. The Guardian's Stuart Heritage offered this explanation: "Jenny Beavan is the most disruptive force working in the film industry today. "What's the real story here? Are these people really offended by the idea that a middle-aged British woman has chosen not to massacre her body in the name of chasing an impossible Hollywood ideal? Are they really outraged by the notion of someone dressing for comfort?"

In an interview after her win, Beavan said she just didn't care for Hollywood gowns. "I am very happy to talk about it. I don't do frocks and absolutely don't do heels, I have a bad back. "I look ridiculous in a beautiful gown. This was a homage to Mad Max and I obviously didn't get it quite right at the Baftas, the scarf was meant to be an oil rag." At the Oscars in 2010, when she was nominated for her work on The King's Speech, Beavan said she wasn't interested in her own outfits. "I have no interest in my own clothes or in clothes in general," she said. "My love is creating characters through clothes."

Loading Slate's Ruth Graham called Beavan's Oscars outfit "a cheerful middle finger to Hollywood". Scorned directors can glower, but with more Oscar nods than Leonardo DiCaprio himself, Beavan doesn't need to give a damn.