Why Watches are Set to 10:10 in Adverts

June 3, 2013 at 2:00 am Chad Upton

Once a fundamental tool, the wrist watch is now an accessory more than necessity.

The ubiquity of cellphones eliminated the need for watches on most people’s wrists. However, smart watches that accompany smartphones may catalyze a revival in wrist watches. Although these new fangled smart watches can emulate the analog hands of a traditional timepiece, they lack verisimilitude.

If you’re looking for the real thing, you may notice almost all analog wrist watches are photographed with a time of 10:10. The time doesn’t have any special meaning, it’s just aesthetics. The manufacturer’s logo is typically below 12 o’clock and the hands at 10 and 2 frame the logo proportionally and draw the readers eyes toward the logo itself.

One exception is chronograph watches. Since they often have multiple dials, the logo may not be top and center and/or the hands may be moved to a position that doesn’t block other dials.

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Entry filed under: Demystified, Uncategorized. Tags: 10 and 2, 10:10, time, watch, wrist watch.