Melbourne has set a goal of reaching the finals every year and winning one premiership over a four year period, in both the AFL and the AFLW, as part of the club's ambitious strategic plan.

In a strategic plan that sets a series of on-field and off-field goals for the years 2020 to 2023, the Demons - without a permanent home for decades - also plan to have their long-awaited new training and administration base "within walking distance" of the MCG by 2023.

The plan also sets a benchmark for membership of 75,000 by 2023 and for the Demons - who had a record 52,000 members last year but made a financial loss - to be free of debt by then, with an average home game crowd of more than 50,000.

Dejected Demons head off the ground after a round 21 loss to Collingwood last year. Credit:AAP

Financially, Melbourne's target is to have an aggregate profit of $4 million over that period of 2020 to 2023, a goal that takes into account the loss of revenue - as much as $6m over those four years - from their decision to rid the club of poker machines.