Twitch's recent marathon of 403 episodes of the charming PBS show The Joy of Painting introduced a new generation to Bob Ross and his painting technique, capturing our hearts. Over its week-long broadcast, Twitch recorded more than 5.6 million unique viewers and 3.8 million uses of its new KappaRoss emote. The final episode was seen by more than 180,000 people, making it far and away the most popular stream on Friday night when it was shown, leading to widespread calls to "#keepbob."

After the stream ended, instead of going dead, it showed a mysterious countdown with just under three days on the clock. That countdown expires at 6pm Eastern/3pm Pacific, and we now know what it's counting down to. Those hoping to #keepbob are getting their wish.

Starting today, Twitch will show one season of The Joy of Painting a week at 6pm Eastern every Monday. Each season will run as a six and a half hour mini-marathon, performing the full cycle over 31 seasons every seven months or so.

Twitch is also going to repeat the full marathon once a year, starting each October 29, the anniversary of Bob Ross's birth.

The original marathon was broadcast to promote Twitch Creative; Twitch's new effort to expand Twitch beyond gaming to include painting, drawing, costume design, and all manner of other creative acts. To that end, Twitch has secured permission from Bob Ross Inc and Janson Media to allow re-streaming of these mini-marathons, so Twitchers can broadcast themselves painting alongside Bob.

During the initial marathon, Twitch announced that its share of the proceeds from subscriptions and ads on the channel would be divided between art charity Root Division and cancer charity St Jude. This system is going to continue with the new regular broadcasts, with some money also going toward supporting the Twitch Creative community.