Today, technological advances have made it possible for businesses to reach out to consumers in a way that wasn’t possible years ago. With the progress of artificial intelligence (AI) and natural language processing (NLP) comes the new and evolved chatbot. Many organizations have started using chatbots as automated tools to respond to common customer queries. That being said, chatbots can also help with your marketing strategies and guide your customers smoothly through your sales channel. Below are nine ways that chatbots can be used to your marketing advantage:

1. Offer Customers a Unique Experience

Having a shopping experience where your needs and preferences are being taken into account is invaluable. Chatbots have the ability to access and gather data from each and every single person they come into contact with, making their interaction with each customer unique. Also, for this reason, chatbots are able to answer a customer accurately and can offer personalized shopping suggestions based on the customer’s purchase history.

2. More Engaging Interaction

Chatbots also know how to effectively retain your customers. Unlike other forms of marketing such as a video advertisement that will quickly lose a customer’s interest once the video ends, chatbots can keep your customers engaged longer. They can learn from the interaction with each customer and are, therefore, able to send them relevant information that will be of interest.

3. Tap Into a New Customer Base

As chatbots are mostly found on social media messaging platforms, they have the power to reach an immeasurable range of people. Just by reaching out to new demographics, they can find you a new customer base across multiple messaging applications. Don’t forget — new customers = more sales opportunities.

4. Gain New Feedback

The truth is that people don’t waste their time completing surveys for fun without any reward. This is why chatbots are the perfect opportunity to gather customers’ feedback. By naturally including questions into their automated conversations, your customers will give out their thoughts without feeling like they’re forced to do so. Your chatbot can then analyze all the data gathered from users, and you will learn what your customers really want. After that, you can use that information to revise your marketing strategy to focus on your customers’ needs.

5. Personalized Notifications

As mentioned, chatbots know the needs and preferences for each customer, which is why they are very useful in sending personalized notifications through social media that will be of interest to each customer. This way, your customers won’t be annoyed by countless emails regarding your company’s new products, events, or promotions that they couldn’t care less about.

6. More Entertaining Interactions

Chatbots can make interactions between your brand and your customers more fun. For example, customers can use simple emojis to search for recipes via Facebook Messenger. This will leave them with a great impression on the brand as a result.

7. More Proactive

Usually, brands only communicate with customers who reach out to them first. However, chatbots can automatically send a welcome notification whenever a user is active on your website or social media page. This makes the user more aware of the presence of your chatbots. This, in turn, makes your brand seem more proactive rather than passive. As a result, your brand’s reputation will improve, and so will your interactions and sales numbers.

8. Up Your Lead Nurturing Game

One of the most essential marketing strategies is lead nurturing. However, the campaign takes up a lot of time as you need to develop an interaction with your customers at every stage of your sales process. Chatbots are able to guide your customers seamlessly through the buyer’s journey with personalized messages. Also, you should conduct some split testing on your personalized messages to ensure that the lead nurturing campaigns are as effective as they can be.

9. 24/7 Presence

This may seem pretty obvious, but your customer care team won’t be able to answer every single inquiry that is bombarding your social media profiles. Chatbots, on the other hand, are always there for your customers, and there won’t be a question ignored.

Conclusion

As you can see, there are quite a number of benefits that come with a chatbot. Simply by incorporating a chatbot into your marketing plan, you will be able to gain insights into your audience and adapt your strategy to fit with the needs, all at the same time as scoring new customers that will help your sales in the long run.

If you want to know more visit our website at ViSight Chatbot.