The Huffington Post said on Friday it will no longer cover the presidential campaign of real estate mogul and former reality TV star Donald Trump as politics, but rather, as entertainment.

“Our reason is simple: Trump’s campaign is a sideshow,” read a post co-bylined by the site’s Washington bureau chief Ryan Grim and editorial director Danny Shea.

The pair wrote that the Pulitzer Prize-winning site was refusing to “take the bait” of the almost month-old Trump campaign.

“If you are interested in what The Donald has to say, you’ll find it next to our stories on the Kardashians and The Bachelorette,” according to the post.

Despite HuffPo calling him “a sideshow,” Trump has been at the top of a crowded Republican primary field in two recent national polls, and he has polled a close second in multiple early primary states.