You look SUN-believable! Lightly dust Hoola across cheekbones, hairline, down the sides of nose & beneath jawline for an instant & natural-looking tan. For an easy, everyday contour, sweep and blend Hoola under cheekbones, along hairline & along jawline to sculpt and define your features. Beauty Tip: Cabana cutie! Enhance your glow with Benefit's GALifornia blush (sold separately) for a sunny golden-pink flush.

Everybody HOOLA!Benefit's award-winning Hoola Matte Bronzing Powder is now available in 4 shades: Hoola Lite, Hoola, plus Hoola Caramel Medium-Deep Bronzing Powder & Hoola Toasted Deep Bronzing Powder! With shades to flatter all complexions, it's perfect for getting a natural-looking tan all year long. Comes complete with a built-in mirror and powder brush, so you can seamlessly sweep on some sunshine!

Product Reviews

Rated 4.54 out of 5 stars

1469 Reviews

Most Helpful Positive Review

In love with this bronzer

I apply this under my cheek bones, under my chin on my neck, and on my hairline on my forehead. I love the color. I've used it on a few friends with different skin tones than me and it looks great on them too.

Most Helpful Critical Review

Used to love it, now it's eh

I used to LOVE this bronzer. There was no changing my mind on it. It was the perfect formula and perfect shade. After about 8 months, I started to notice it was too orange for my liking. On my light, olive/yellow asian skin tone, it just pulled too warm and yellow undertoned on me. I look back at old pictures and notice it as well. Now it's been over 2 years and I don't love it anymore and I'd never repurchase it again. It's a really nice formula but the shade just does not work on me

Reviewed by 1469 customers

Love Hoola Lite!

5

Jamie from Atlanta, GA

I started using the Hoola OG bronzer first, but when Benefit introduced the Lite color I was in love! I have very fair skin, so I felt the original Hoola would look too dark or I had to use it with a light hand. This Lite color is perfect for me, it blends nicely, and lasts a good while.

Gives a natural glow for my pale skin

5

PlanieJane from LA, California

So, I have very pale pinkish skin-lightest shades in CP and Nars foundations. My constant worry, as with many pale people, is that the bronzer pulls too warm and it makes you look orange. When I first got the Hoola Light, I swatched it on my arm and was a little worried. It looked just ever so slightly orangish, and I worried I would look like a traffic cone. However, the Hoola light looks amazing on my skin when applied with a brush. It doesn't look orange it all; it just looks like I'm getting a sun kissed glow, which is exactly what my pale skin needs. It applies very lightly, and it's so easy to build up and blend. It does have a faint fragrance to it, but it's a very pleasant smell and not overpowering at all. I know some people hate the box packaging, but tbh, I kind of like it. It's not hard to get a brush in for me, and I just think it's kind of cute.

THIS IS THE BEST BRONZER

5

Morgan from Chicago, Illinois

This is the best bronzer I have ever used. I have been using it since day 1 and it really is the best. It is the perfect shade and the color is buildable. If you are looking for a good bronzer this is the one for you. It lasts a long time and is easy to apply. This product does not go on patchy like other bronzers. I use this as an eyeshadow too and I love it.

Love !

5

Lissete from Chicago

I recommend !

Great highlighter

5

Extragirl from Waukesha WI

Looks light in container but blends perfectly on

AHmazing!

5

Whitters from Rialto, CA

So pigmented! I have to be very light handed when using this which is awesome because most bronzers just don't show up on me.

I will not buy this again.

2

Lilly from Indianapolis in

This is a nice bronzer but it's not worth the price.

I love it!

5

Blond girl from Los Angeles California

This product is been out a long time and because is a bit pricey I always resisted in getting it but I finally bought it and I love it I'm extremely pale and this works great and look amazing on light skin tone !

Nice and tanned

5

Lola from New York

I purchased the Hoola Original—a very good match to my undertone. It is hard to over do it, it is possible though. It is very flattering and never fails to bring life back to my face.

LOVE LOVE LOVE

5

Savvy from Florida

Okay, so maybe it's not super affordable; but some things r worth the expense. This is definitely one of those things!

Patchy and fades almost instantly

2

missage from mi

I got original hoola and hoola lite. I'm very fair and hoola lite is basically a waste of time, imo because it's so light. And the original?! Oh Lord. It's so patchy on me, no matter how I use or apply it and it literally fades away within minutes! I wanted to love it sooo bad, but it just doesn't work for me, I even ordered two of each original, and light because I was so excited to get it. Huge letdown...

Great product

5

nic0l3 from Edmond, Oklahoma

As a black woman I always thought bronzer was not meant for me or women that looked like me! However this product proved me wrong! I love how warm this bronzer is! I think I got a bad on because the bronzer had chipped in the corners but other than that I LOVE this product. I use it on the perimeter of my face so the temple, cheek bones and on the jawline. I also use it on my eyelids

Holy grail

5

BiancaG from A,Tx

This stuff is the best! Best bronzer ever!

IDEK why I'm reviewing this - Just add it in your cart

5

Kate from Wilmington, NC

If you don't ALREADY know THIS BRONZER IS AMAZING! Y'all I am SUPER white. Like before these brands starting expanding their foundation colors (like 40+ shades) I never had to try any on because I already knew I was the first shade... Translucent or alabaster. But the Hoola Lite bronzer is the ONLY bronzer I've ever ever ever been able to wear! ADD IT TO YOUR CART AND CHECK OUT

Great color

5

Alliek from Akron Ohio

I keep coming back to this. Really my favorite bronzer and I love the brush it comes with, helps sculpt my cheeks.

I LOVE IT!!

5

Jordan from Atlanta

It looks great and natural on my skin.

MY HOLY GRAIL

5

THE SNEHA ALI from Sugarland

When benefit finally released their caramel bronzer in early 2019, i fell head over heels for it! My light skinned friends raved about this bronzer and i am so happy i am finally part of the hoola pact lol!! I will keep repurchasing this bronzer and lets all pray they never discontinue this shade or product!!!

Aahhhmazinggg!!

5

Diva from NY

I really love this bronzer I have it in the shade Toasted. My only thing is that this bronzer should come in a bigger size!!! Overall, I feel sunkissed all over my face. Benefits Cosmetics you have done it again!!!!

HOLY GRAIL

5

Desypooh from Baltimore MD

I've always had a hard time finding a bronzer that wasn't so dark because i have porcelain skin and even the lightest would be a little too much for me until i got the hoola lite! It's the perfect shade for me and blends in my skin so nicely and looks so natural. I keep rebuying It cause it's the best and only shade good for me. I recommend 100%!

I m in love with this bronzer

5

Harleen from Delhi india

I have been using this product from last 3 years and it's my absolute favourite

Favorite bronzer!

5

Amylev33 from CT

I love this bronzer! Adds the perfect noticeable color without looking orange.

great for fair skin

5

stai from Maine, USA

i have an extremely fair complexion, so bronzer has always been a challenge for me. i got this product in a gift set that i purchased mostly for the full size Roller Lash that came in it, but i was blown away by this too! it's so blend-able, perfectly matte, and the packaging is adorable. the little brush it comes with is nice, i use it mostly to contour my nose. love this!

Love this product 🙌

5

Clari from Pasco Washington

Love the shade !

Could be better

3

Caitlin from New Mexico

The packaging is cute but not functional. I got used to using the brush that came with it but I would love to use my bigger brush. The color works wonderfully and this product blends well. Just wish it had more staying power!

Amazing

5

Ivonne from Texas

This is so good! Warm color! Love it so much!