Since 2003, Asian Paints through Color Next has forecasted a palette of hues that not only narrates a beautiful story but also helps influence the course of the design industry. Curated by design experts, the Color Next initiative is based on an in-depth study of societal, lifestyle and design trends that affect the current consumer mood in India.



Asian Paints’ Color of the Year 2016 - Madder Red - has travelled the world from Central Asia to India, through the Levant to the West – making its presence felt with its daring and revolutionary character. This hue speaks of many moods, from intense and inviting to sentimental and romantic. And its name couldn't be more apt , christened after the plant the pigment is distilled from – madder, manjistha or Rubia Tinctorum.



Madder Red is the color of confidence and desire. It activates our senses, whets our appetite and seduces us. The hue defines passion and power – the perfect shade for the home. Given its deep hue however, you will have to be careful when deciding how to incorporate this ravishing red into your home. Let’s show you how.



Madder Red works well as a wall shade for rooms where you want to create a striking effect. The color would work well therefore, for a dining room or a study. Once you’ve chosen this shade for your walls, further create the warmth that Madder Red evokes by bringing in wooden furniture (preferably mahogany), or adding a carpet in deep tones, to your floor. These are good ways to complement the wall shade, with the use of accessories in similar hues. Madder Red is versatile enough to also offer a sense of old-world charm – use it on the walls of a room where you want to flaunt your antiques or prestigious art collection.



Morse Multi-Utility Wardrobe

Add vintage charm to your cosy space with the Morse Multi-Utility Wardrobe from Wooden Street.



Desi Wonderland Framed Wall Art

The Desi Wonderland Framed Wall Art from India Circus, mounted on a regal red wall, will lend an Indian contemporary vibe to your space while also adding a pop of vibrant colour.



Another way to make a bold statement is by going whimsical. Paint your walls in Madder Red and then go more dramatic if you dare, with bright, popping accessories. So whether it’s a floral, patterned chair or a sunny table, you can add an element of quirk to bring in that extra burst of vibrancy. Make sure though that you balance this look with a few neutral elements.



Jeyo Triangle Side Table

The Jeyo Triangle Side Table from Orange Tree adds freshness with its vibrant orange tint.



Yellow Chair with Cushion Seat

Show your quirky side with this Yellow Chair with Cushion Seat from The Label Life.



Panjim House Collection

This solid ikat-print sofa, part of the Panjim House Collection from Gulmohar Lane, is an interesting pairing with the Madder Red-drenched walls.

And lastly, if you fancy a bit of glam, fill the room with ornate details that will greatly enhance the dramatic shade on your walls. While white moldings and stucco work add a stark yet stately look, wooden armchairs, leather accessories and polished granite floors create a striking, regal statement.



Large Distressed Sconce

Keep it classy with the subtly baroque, Large Distressed Sconce from The Label Life.

So whether you wish to go bold or play it subtle, keep it vintage or opt for a contemporary look – Madder Red is a hue you must explore!