The viewership numbers for Keeping Up with the Kardashians are at their lowest level in ten seasons, despite the media’s infatuation with their contrived quadruple pregnancies.

According to Kourtney Kardashian, who just added her pregnancy announcement to the growing list of expecting Kardashians,

Do I ever get worried that there’s nothing left to film? No, it just doesn’t happen. Right when we think, “Oh there’s nothing else,” something will happen.

Unfortunately for E!, the decision to offer the Kardashians $150 million for 5 more seasons coincides with the worst season premiere in Keeping Up with the Kardashians’ history. The first episode of season 14 only had 1.26 million US viewers, a far cry from the 3.19 million who tuned in to the season 12 premiere.

While cleverly timed pregnancy announcements may fool executives into thinking Kardashian fervor is as hot as ever, the data suggests otherwise. The show’s downward trajectory isn’t reversing and the current season is following suit.

Meanwhile, younger sister Kylie Jenner barely avoided teen-pregnancy with her boyfriend, Travis Scott, although some fans speculate that Kylie may be Kim’s surrogate. According to Elite Daily, the only pregnancy announcement that has actually been confirmed is Kim and Kanye’s third child — leaving room for speculation that Kylie isn’t really pregnant at all.

If you’re like us and don’t care in the slightest, the whole quadruple-pregnancy situation seems like a pretty obvious publicity stunt, given its suspicious timing with season 14 of their reality show. When you consider the faltering viewer numbers, the theory gains additional credibility. What’s certain, is that all of this publicity is working out well for one member of the Kardashian family.

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