The Current Age Verification Landscape

Approximately 90% of countries in the world have a Minimum Legal Drinking Age (MLDA). The legal drinking age in the United States is 21. AB InBev strongly believes that its products are not to be consumed by underage drinkers, so they promote, support and implement programs, public policies and campaigns to prevent, discourage and reduce underage drinking. Specific requirements regarding age verification and other measures to ensure the company’s marketing, communications and products do not reach underage consumers can be found in its Responsible Marketing and Communications Code. Currently, consumers who purchase alcohol provide a government-issued ID as proof of age for the gatekeeper, which might be a retail cashier, a bartender, or similar.