The brand plays on, but for how long? Eventually, Manchester United’s “brand”, as the Glazer family sadly seem to view a fabled footballing institution, will become tarnished by continued embarrassment on the field. Already, the Glazers’ relentless sweating of a noble asset looks built more on glitzy style than trophy-winning substance.

It is time, and actually has been for years, for the Glazers to wake up in the Everglades and smell the coffee from their branded official machine (only £429.90 from the club store, “designed for real fans”), and take proper, more enlightened control of this great club on the banks of the River Irwell. Ultimately, a more considered, football-minded approach could prove even more lucrative.

The culture is so wrong under the Glazers, with