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NEW DELHI: The Times of India ran a front-page editorial on July 1, along with the day’s lead story, welcoming Prime Minister Narendra Modi ’s call on ‘Mann ki Baat’ for a national effort to protect and augment India’s water resources and describing it as an “extremely urgent and worthy cause”. TOI believes water equals life, and that the nation is facing a crisis of escalating proportions on the water front. Our editions across the country have carried hundreds — literally hundreds — of news reports and features, data-driven analyses, and solutions-based articles.We have been at the forefront of championing the cause of water management and conservation through both traditional and modern techniques and technologies. In 2017, The Times of India, in collaboration with Sadhguru and his Isha Foundation , launched the ‘Rally For Rivers’ initiative to focus attention on the pitiable state of India’s major rivers — which have for centuries served as our lifeline — and present solutions to prevent them from drying up in the summer months.The same year, we also launched our ‘Make India Water Positive’ campaign to inculcate greater consciousness and responsible behaviour among citizens, and highlight best practices in water conservation across urban and rural India. In our editorial of July 1, we wrote, “Modi has shown that he can leverage his popular appeal to change social behaviour.” In his first term, his Swachh Bharat mission helped shift long-entrenched attitudes towards hygiene and sanitation among the public. We believe that he can do the same with his new water mission. This has become a life-and-death battle, and The Times of India will support it in any and every way it can. Because our very future depends on it. Here's a look.PM Modi calls for Swachh-like water conservation missionStripped of green cover, 70% of rivers in the redLet's learn from past flood to deal with present scarcityHarvesting rain woes for summer redemption