With just one movie, "Avatar" became one of Hollywood's most valuable properties. Its influence also inspired exhibitors to speed up the deployment of digital cinema so theaters were equipped with the technology needed to play 3D. Studios wanted the change to take place because it's far cheaper to give theater owners digital copies of films than it is to make and ship prints. But the combustion of 3D is forcing owners of smaller theaters like Bill Campbell, who runs Orpheum Theaters in Sheridan, Wyoming, to decide if it's worth expensive equipment upgrades to keep up with technology for the sequel.