The Fanboy

On the morning of the premiere of the latest Avengers film—Thor: Ragnarok—Kevin Feige sits in his office on the second floor of the Frank G. Wells Building, on the Walt Disney Studios lot. Alongside a shelf of his trademark baseball caps, some stacked four deep, Feige’s walls and tables are adorned with reminders of the characters, narratives, and modern-day myths he’s brought to the big screen. But when it comes time to tell his own origin story, Feige smiles warmly at me before . . . pretending to fall asleep.

It’s not that he’s told the story too often—Feige rarely talks about himself in interviews—he just finds his own journey deeply uninteresting. Mark Ruffalo thinks this is actually the key to Feige’s success: “The people that I think are great, like Daniel Day-Lewis, don’t make it about them—it’s about the material,” he said. “You don’t see Daniel Day-Lewis trying to show you how fucking great Daniel Day-Lewis is, and he’s our greatest actor. Kevin’s like that.”

Feige obligingly zooms through his biography for me: childhood in Westfield, New Jersey, in the late 70s and 80s, an obsession with blockbusters (Superman, Star Wars, Star Trek, Indiana Jones, Back to the Future), terrible grades in junior high, movies at the local theater every Friday night. Comics were O.K., but movies were his thing. Feige’s grades improved in high school, and he got into the University of Southern California—his goal since he was 11 or 12 years old—only to be rejected from its selective film school five or six times before he got in. All he wanted to do, his entire life, was make films.

As he relaxes in the interview, Feige’s storytelling instincts kick in, and he begins to infuse his own narrative with touches of destiny or, as he calls them, “Can you believe it?” moments.

The first of those moments came years before when Feige landed a college internship working for director Richard Donner and his wife, producer Lauren Shuler Donner. Later, when each Donner was looking to hire a full-time assistant, Feige thought the choice was clear. Richard Donner, who directed Superman, was one of Feige’s idols. (“Superman was formative,” he says.) But he ultimately decided to work for Shuler Donner—the busier of the two—and set himself on the road to becoming a producer. Which is how he found his way to Marvel and an important lesson in risktaking.

SAYS BLACK WIDOW ACTRESS SCARLETT JOHANSSON, “AT THE HEART OF KEVIN IS A REAL FANBOY.”

Shuler Donner was a producer on, and a driving force behind, X-Men, a 2000 Fox film starring Marvel characters. One day on set, Shuler Donner and Avi Arad, then head of Marvel Studios, watched as an exasperated stylist, at Feige’s insistence, sprayed and teased actor Hugh Jackman’s hair higher and higher to create the hairstyle that would become the signature look of the character Wolverine. The stylist “eventually went ‘Fine!’ and did a ridiculous version,” Feige recalls. “If you go back and look at it,” he admits, “he’s got big-ass hair in that first movie. But that’s Wolverine!” The experience stuck with Feige. “I never liked the idea that people weren’t attempting things because of the potential for them to look silly,” he says. “Anything in a comic book has the potential to look silly. That doesn’t mean you shouldn’t try to make it look cool.”