× About Timesify

What It Is:

Timesify hides embarrassing articles — the ones you're reading all the time (Gawker, TMZ, Upworthy, et al.) — and gives them the appearance of being a New York Times article. You read about butt injections, but look like you give a damn.

How to Use It:

On the Timesify homepage, drag the box that says "Timesify" to your bookmark bar. Any time you're on an article you'd like to Timesify, just click the Timesify bookmarklet. Family and friends will instantly think you're smarter than you are.

The text of the embarrassing article will be found on a page that appears to be the New York Times with a headline and photo from a New York Times article (always selected from the most recent articles the Times has published, using the Open Times API from Mashery).

At the start of the text there is a small section called in case you missed it that will summarize the article you are pretending to read in one to two sentences. That way if anyone asks you what you're reading about, you can tell them exactly what that article you aren't reading is about. Go ahead and read that no matter what. That might be the most news you read this week.

If you'd like to see the images from the embarrassing article, just click the ad in the right-hand bar of the Timesified article and the ad will turn into the images from the article. Click it again to see the next photo on the page in case of listicle.

Go forth. Pretend to be something better than you are.