Report: Sprint to Remain in Fourth Place For Five Years Despite some indications that Sprint's fortunes (and network) are slowly improving, the company is slated to remain the nation's fourth largest wireless carrier for the next five years, claims one research firm. A new research note by Strategy Analytics notes that T-Mobile's brash, consumer friendly moves have helped the company leapfrog Sprint into the nation's third biggest carrier spot, and it's likely going to stay there.

"We have T-Mobile probably pulling ahead of Sprint now, this year," Strategy Analytics' Susan Welsh de Grimaldo said in an interview “But Sprint’s getting there,” Welsh de Grimaldo said in an interview. “They really do need to keep executing and finding out what moves the needle." Sprint's doing everything in its power to shore up consumer perception of the company's brand after being acquired by SoftBank back in 2012. Since then, the new Sprint has jettisoned an endless stream of executives, shuttered the company's Clearwire brand, and has made continual promises that their network will start getting better any day now. A healthier Sprint is of course good for everyone by applying competitive pressure on T-Mobile, AT&T and Verizon. However Sprint's attempts haven't come without the occasional flubs, like the carrier's recent (now reversed) decision to throttle all unlimited data user video A healthier Sprint is of course good for everyone by applying competitive pressure on T-Mobile, AT&T and Verizon. However Sprint's attempts haven't come without the occasional flubs, like the carrier's recent (now reversed) decision to throttle all unlimited data user video to 600 kbps , or CEO Marcelo Claure's recently awkward attempt at Twitter trash talk







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Most recommended from 20 comments

elefante72

join:2010-12-03

East Amherst, NY 2 recommendations elefante72 Member Try 5th place See the MVNO, I think that is going to increase and Sprint will be relegated to be merged with a real company.



Phones today are plenty powerful, and you don't need to replace them every two years. As they move to more "transparent" pricing people are going to figure out they don't need to spend $900 for an iphone when they can get a powerful LG G2 for under $200.



Unless the carriers scrap these phones (which they wont), they are going to continue into the secondary market, and that market usually means MVNO. Sprint has become hostile to that market and their MVNO's are dropping them like flies. So knock a few million more off their own market.

JimThePCGuy

Formerly known as schja01.

MVM

join:2000-04-27

Morton Grove, IL 2 recommendations JimThePCGuy MVM 5 years Anyone claiming the ability to predict something 5 years in advance is dreaming.