Counting gigs: how can we measure the scale of online platform work?

The potential transformation of labour markets by the emergence of online labour platforms has triggered intense debate but its scale remains speculative. Adequate policy responses hinge on a good understanding of dynamics that will only grow in importance with the labour market crisis created by the pandemic. With technologically enabled remote work, growing demand for services such as food delivery or care, as well as rising unemployment and the financial strain on many workers, platform work may resume its rapid growth. This working paper provides a critical assessment of different approaches to estimating the scale, illustrated with key research.