Full Job Description

Position Summary:

We are seeking a talented marketing professional – who shares our fanatical passion for esports – to join the Atlanta Esports Ventures (AEV) team. This position will take on the unique opportunity to build the AEV and Atlanta Overwatch team’s brand identity from the ground up, while establishing and growing an engaged fan base across the Southeast.

The AEV Marketing and Communications Manager will report to Paul Hamilton, President and CEO of AEV, and assist with developing and implementing the overarching AEV marketing and branding strategy. This candidate must be a collaborative partner who can seamlessly plan and execute, while coordinating multiple stakeholders and deadlines.

This role will lead all efforts around branding, traditional media relations, social media engagement, fan events, sponsorship marketing and relationship-building, and website management, among other responsibilities.

Primary Responsibilities:

Overall Marketing and Branding Strategy: Develop comprehensive marketing and branding strategy to introduce the Atlanta Overwatch League team to the community and generate excitement heading into Atlanta’s first season. Develop short- and long-term plans and budgets for marketing programs, and monitor progress and evaluate performance. Support the development and roll out of all branding, including the name, colors and logo for the Atlanta Overwatch League team.

Develop comprehensive marketing and branding strategy to introduce the Atlanta Overwatch League team to the community and generate excitement heading into Atlanta’s first season. Develop short- and long-term plans and budgets for marketing programs, and monitor progress and evaluate performance. Support the development and roll out of all branding, including the name, colors and logo for the Atlanta Overwatch League team. Writing: Act as the chief copy writer for business and marketing materials, including communications to sponsors, corporate partners, fans and employees. Ensure a consistent and engaging voice across all platforms and channels.

PR/Media Relations: Develop and maintain effective relationships with key reporters, editors, writers and influencers with a focus on business news, esports and technology. Coordinate media interest and ensure regular contact with target media and appropriate response to media requests. Develop press releases, key messaging, Q&As and media kits as appropriate. Media train the coaches, players and other key contacts across the team as needed.

Social Media: Lead social media marketing initiatives to grow AEV and the team’s sphere of influence and level of engagement with fans and stakeholders. Develop the brand’s presence across select social channels, overseeing the content calendar, executing on content creation, and publishing both paid and organic content. Stand up new channels for the team, coaches or players as appropriate, and support content for AEV CEO Paul Hamilton’s personal social channels.

Digital Marketing and Advertising: Build and launch websites for both AEV and Atlanta Overwatch League team; develop CRM campaigns to connect with stakeholders and fans. Oversee all ad buys and campaign development.

Fan and Community Engagement: Create exceptional and memorable moments that drive fans to engage more deeply with the Atlanta team. These engagements may include events like local player meet-and-greets, media tours, or creating a presence at existing events like BlizzCon and DragonCon.

Collaboration with Partners: Liase with key stakeholders at Cox Enterprises, Province and AEV sponsors.

Measurement: Build metrics-driven marketing strategy and measure KPIs through analytics and distributing reports with actionable insights regularly to stakeholders.

Budgets and timelines: Manage budgets and deadlines to ensure projects are completed on time and within budget.

Minimum:

Bachelor’s degree in Marketing, PR, Communications or related field

5-7 years of marketing or communications experience

Exceptional writing, editing and proofreading skills, with the ability to write compelling and engaging content initiatives and programs. Related sample work required.

Ability to prioritize projects, work within short time frames and meet deadlines.

Well organized with ability to multi-task and think outside of the box.

Self-starter; able to work independently as well as collectively in a team environment.

Skills and Abilities

Knowledge of esports industry with a passion for esports writing and content

Excellent written and oral communication skills

Excellent organizational skills

Dependable, efficient, effective

Ability to manage multiple tasks and competing job priorities on tight deadlines, paying close attention to detail

Job Type: Full-time