To say that LG hasn't fared well in India would be an understatement. The South Korean manufacturer failed to make a dent in the highly competitive budget segment, and its efforts in the high-end segment were steamrolled by the likes of Samsung and Apple. The company is languishing in tenth place in the Indian market, a position that's "shamefully poor" according to LG India's MD Kim Ki-Wan. LG's mobile woes are in stark contrast to the company's overall success in India, where it leads the field for TVs and home appliances. LG is now looking to turn things around for its mobile unit, and has stated that its goal in 2017 would be to break into the top three brands in the country. That'll be a gargantuan task considering Samsung's continued growth and the steady rise of OPPO, Vivo, and Lenovo. Verizon is offering the Pixel 4a for just $10/mo on new Unlimited lines

To counter the decline, LG is turning to local manufacturing and creating India-specific models to attract mainstream buyers. The company is also figuring out the vagaries of the Indian handset market, judging by the recent launch of the LG G6. The phone made its debut for ₹51,999 ($810), and LG offered an enticing ₹10,000 ($150) in cash back to those picking up the phone from Amazon India, its exclusive online partner. The launch-day offer is no longer available, but the company will continue to offer a cash back deal of ₹7,000 ($110) throughout the course of this week. LG is focusing on local manufacturing, but it is lacking compelling budget devices. The premium segment in India constitutes a small subset of the overall market, but it dominates the mindshare. And by rolling out attractive offers, LG is effectively undercutting the Galaxy S8 and S8+, which retail for ₹57,900 ($900) and ₹64,900 ($1,010) respectively. This time around, Samsung isn't offering any cashback deals, instead throwing in a free wireless charger to customers pre-ordering its flagship.