Published Date: Apr 2020 | Report ID: GMI362 | Authors: Kunal Ahuja, Kritika Mamtani



Report Format: PDF | Pages: 180 | Base Year: 2019

Changing consumer perceptions towards nutrition and rapid shift towards vegan alternatives to fuel the global industry demand

Pea Protein Market size exceeded USD 130 million, globally in 2019 and is estimated to grow at over 12% CAGR between 2020 and 2026. Rapid consumer shift towards vegan diets along with rising demand for plant-based alternatives should augment the market growth.



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Pea proteins are extracted from yellow peas (Pisum sativum), which are available in isolates, concentrates, and textured form. These products are derived from plant-based sources making it ideal for consumers opting vegetarian diets. Additionally, they are easily digestible, nontoxic, and non-allergic products with huge application potential in meat substitutes, cereals, beverages, bakery products and sports supplements.



Furthermore, they provide excellent taste & emulsification properties along with high concentration of branched amino acids which should boost market demand.



Increasing demand for vegan alternatives in food & beverage industry along with rising awareness towards benefits of natural ingredients is likely to boost product demand. Pea protein is utilized in manufacturing high quality & easily digestible meat alternatives owing to its neutral taste and binding texture characteristics.



Furthermore, its rich concentration of branched amino acids, protein and vitamins makes it compatible with everyday balanced diet which is likely trigger pea protein market demand.



Industry players are rapidly adopting pea protein in manufacturing bakery & confectionery preparations such as chocolates, candies and energy bars. Rapid shift of consumers towards healthy preparations along with changing lifestyle trends is making manufactures to opt for economical and vegetarian ingredients. Additionally, quick shift towards plant-based alternatives and rapid adoption by prominent celebrities is attracting young population which is likely to boost pea protein industry growth.



The Chinese regulation standard specifies the raw material requirements, sensory requirements, physical & chemical indexes, containment, mycotoxin limit and microbial limits for manufacturing vegetable protein products. This regulation is increasing competition in market as industry players are investing in research to manufacture innovative and high-quality solutions which is likely to foster regional pea protein market share.



Pea Protein Market Report Coverage Report Coverage Details Base Year: 2019 Market Size in 2019: 131.3 Million (USD) Historical Data for: 2015 to 2019 Forecast Period: 2020 to 2026 Forecast Period 2020 to 2026 CAGR: 12% 2026 Value Projection: 160 Million (USD) Pages: 180 Tables, Charts & Figures: 216 Geographies covered (21): U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, Russia, Poland, China, Japan, India, South Korea, Australia, Malaysia, Thailand, Brazil, Saudi Arabia, UAE, South Africa Segments covered: Product, Application Companies covered (12): Burcon NutraScience Corporation, Cosucra Groupe Warcoing, Farbest, Tallman Foods Corporation, Shandong Jianyan Group, The Scoular Company, Roquette Freres, Yantai Oriental Protein Tech, Sotexpro, Fenchem Yantai Oriental Protein, Prinova Group LLC, and Glanbia PLC Growth Drivers: North America: Increasing protein consumption

Europe: Growing demand for gluten free products Asia Pacific

Increasing nutraceutical market



Rising concerns towards lactose intolerance levels Pitfalls & Challenges: Low acceptance of protein sources other than soy

Increasing market penetration of animal protein

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Increasing demand for pea protein isolate in manufacturing sports nutrition solutions to boost market trends

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Pea protein market is bifurcated by product into isolates, concentrates, and textured pea protein. Pea protein Isolate is a natural vegetable protein derived from peas and is a great alternative to milk-based proteins. Additionally, it has high per gram protein concentration which aids in growth & maintenance of blood, muscles, and bones. Rapid shift towards vegetarian alternatives in fitness industry along with increasing adoption of high quality and easily digestible isolates is likely to boost the global market outlook.



The market for pea protein isolate is likely register over 13% CAGR through 2026, owing to growing demand for plant-based products along with upsurge in health-conscious Pea protein isolate powders are widely used in manufacturing targeted solution for health and sports industry. Also, it is utilized in preparing sports nutritional eatables such as protein cookies, chocolates, nutrition & energy bars owing to its neutral taste and texture which is likely to augment pea protein market statistics.



Increasing prevalence of livestock diseases and rapid shift towards vegetarian meat substitutes to boost market demand

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Pea protein market is segmented by application into nutraceuticals, meat substitutes, sports supplements, and others. Increasing prevalence of livestock diseases and increasing demand for high quality vegetarian alterative is likely to boost product demand. It is easily digestible, contains high concentration of protein, amino acids, and fiber which makes it compatible with manufacturing white vegetarian meat substitutes thereby boosting the market outlook.



The market for pea protein meat substitute is likely to surpass USD 105 million by 2026 owing rising awareness on animal rights and increasing awareness on side effects of consumption of red meat. Pea protein is widely used to produce red meat substitutes for burger patties, chops, and ribs. Furthermore, industry players are rapidly increasing investment in research & marketing to capitalize on emerging vegetarian trend in market sphere which is likely to trigger product demand.

Rapid shift towards flexitarian diets and changing perceptions on nutrition to augment North America market trends

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North America pea protein market is likely to achieve more than 10% CAGR through 2026, owing to rising living standards accompanied with growing preference towards flexitarian diets. Consumers in the region are rapidly pea protein in daily dietary habits in the form of protein powder or meat substitutes which is likely to boost product demand. Furthermore, changing perceptions on nutrition along with increasing awareness on benefits of vegetable derived protein is likely to boost regional market size.



Industry players in the region are rapidly investing in research and marketing in an attempt to attract young population and capture maximum market share. Rapid adoption of social media marketing, free distribution of samples at supermarkets & specialty stores, and attractive modern packaging are likely to increase impulse buying, thereby boosting product demand. Furthermore, rapid shift of fitness celebrities towards vegan protein alternatives is likely to boost consumption and trigger pea protein market share.



Impact of COVID 19 on food & beverage industry is likely to constrain market growth

Increasing cases of COVID 19 in North America, Europe, and Asia Pacific along with stringent government lockdown measures is likely to hamper food & beverage industry. Strict regulation & limitation on trade, shipping, and social distancing measures are likely to disrupt the supply chain and can lead to shortage of raw materials.



Food & beverage is a labor-intensive industry and strict social distancing measures is likely to effect productivity, thereby constraining food & beverage industry. However, the market for pea protein is likely to witness in the long run owing to increasing prevalence of livestock and animal derived diseases. Positive shift in consumer perceptions towards the usage vegetarian alternatives is likely to boost the industry trends.



Investment in new manufacturing facilities & increasing production capacity remains critical market entry and growth strategy

Pea protein market is consolidated and major players include Burcon NutraScience Corporation, Cosucra Groupe Warcoing, Farbest Tallman Foods Corporation, Roquette Freres, Shandong Jianyuan Group, Sotexpro, Fenchem Yantai Oriental Protein, Prinova Group LLC, and Glanbia PLC.



Industry players are rapidly investing in research and developing indigenous technology to extract high quality pea protein powders. Furthermore, manufactures are getting into direct contracts with farmers to reduce supplier power equilibrium in a bid to offer products at competitive prices to gain cost advantage and gain brand recognition which is likely to stimulate the industry landscape.



In January 2017, Roquette announced the investment of USD 324 million to build a brand-new pea manufacturing site in Portage la Prairie, Manitoba (Canada) to cater to the growing demand for plant proteins in the region. Furthermore, in June 2017, the company invested USD 48.8 million in its Vic-sur-Aisne facility to increase its pea processing capacity in an attempt to capture maximum market share in consolidated market.



By 2019, Roquette will expand its pea processing capacity of 250,000 tons per year by opening two sites in North America (Manitoba and Canada) and in Europe (Vic-sur-Aisne and France) which will provide expansion of NUTRALYS pea protein worldwide.



In August 2013, Burcon Nutrascience Corporation completed the commissioning of its semi-works plant in Winnipeg for its revolutionary Peazazz pea protein. The newly commissioned plant utilizes the commercial-scale equipment, which can produce large amounts of Peazazz required by certain significant food and beverage makers. This new development is likely to enhance the company’s product portfolio.



Pea protein market research report includes in-depth coverage of the industry, with estimates & forecast in terms of volume in kilo tons and revenue in USD from 2015 to 2026 , for the following segments:

By Product

Pea Protein Isolate

Pea Protein Concentrate

Textured Pea Protein

By Application

Meat Substitutes

Nutraceuticals

Sports Supplement

Others

The above information has been provided for the following regions:

North America U.S. Canada Mexico

Europe Germany UK France Italy Spain Russia Poland

Asia Pacific China India Japan South Korea Malaysia Thailand Australia

Latin America Brazil

MEA South Africa UAE Saudi Arabia



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