The Expo was scrimping along on an annual budget of $1.4 million before BottleRock came to town, Anderson said. The Expo expects revenue of $2.2 million this year, including $800,000 from BottleRock.

David Graham, CEO of Latitude 38 Entertainment LLC., said the 10-year contract would give festival organizers “the stability and ability to plan long-term.”

BottleRock is now on solid financial footing, Graham said, after a rough first year in 2014 when Latitude 38 took over a festival that had bled red ink its first year under the previous promoter, BR Festivals.

Revenue from a prosperous BottleRock “will allow the Expo to make a lot of improvements that are not only good for us, but other clients that use the Expo,” Graham said.

Al Wagner, president of the Expo’s board of directors, said BottleRock revenue would help the fairgrounds make improvements that a consultant, LSA Associates, will be recommending this year for the 30-acre fairgrounds.

In November, the Expo’s board of directors awarded a $183,000 contract to LSA to develop a new facilities master plan. Public meetings will be occurring in coming months to get comments on a new master plan.