... that the breathtaking vertical catwalk show was invetend by Jochen Schweizer and is now a registered show concept?

In 2001 Jochen Schweizer was in charge of realizing a fashion catwalk in the inner city of Dortmund (Germany). But public authorities denied the permission for a large catwalk stage. This was the moment, when Jochen Schweizer discovered that models can present fashion while walking down storefronts as well - and this is even more attractive and spectacular for the audience and media representatives.

A huge success - The vertical catwalk show was born.