Garmin continues to add to its wearable family with a new device that could redefine the brand's name—at least when it comes to style. Garmin announced the Vivomove tracker today, an analog watch designed to be worn all day as it monitors activity and sleep.

The first thing you'll notice about the Vivomove is that it's Garmin's most traditional-looking tracker. It's an analog watch with a case finished in numerous colors, including black, white, rose-gold, gold, and silver, with both silicone and leather band options. Yes, it follows the general formula of other fitness-tracker watches we've seen debut recently, but for Garmin, that is a departure from the norm. On the watch face are two small, curved bars: one that fills in black showing progress toward your daily activity goal and one that fills up in red when you've been inactive for too long. These bars seem like a good way of making important stats glanceable without cluttering up the simplicity of an analog watch face.

It's clear that the design is the focus of the Vivomove because its features are the same as many other Garmin devices. It monitors all-day activity, inactivity, and sleep, syncing to Garmin's Connect system to keep track of progress. It's also water resistant up to 50 meters and has a one-year battery life, which is welcome for a device that you're supposed to treat as a regular watch.

Garmin's devices have always been solid, and the company knows how to stay on top of wearable trends. Most recently, it began putting its own wrist-bound heart rate monitors into new wearables including the Vivosmart HR and the forthcoming Vivoactive HR. Now that the fitness tracker world is focusing on wearability, Garmin's Vivomove is a clear attempt to jump on the style bandwagon. Garmin can compete against companies like Fitbit that specialize in the tech side of wearables, but now it has to compete against companies like Fossil who have design down to a science.

The first images of the Vivomove make it look like a strong attempt out of the gate. The closest device to the Vivomove in terms of design is Garmin's fenix 3, but that device is much more expensive thanks to its GPS capabilities, VO2 max readings, compass, altimeter, and other premium features. The Vivomove will certainly attract diehard Garmin fans, but with its traditional, more universal design, it could attract others that want a smartwatch that also looks smart.

The Vivomove is available now for $149 for the sport models, $199 for the classic models, and $299 for the premium models.