Makeup giant MAC is driving social change again, with a video series about the lives of transgender and nonconforming individuals, looking at their day-to-day experiences beyond gender.

It is written by Jen Richards — a regular on the Caitlyn Jenner documentary I Am Cait and the writer of Her Story, a show about the dating lives of trans women — and directed by Silas Howard, who has directed episodes of the acclaimed Amazon series Transparent. Both are members of the trans community.

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“What’s unique about having Silas behind the camera is that this is coming from the inside: It’s trans people looking at other trans people — our friends, our brothers and sisters in the community — and seeing us as whole people.” says Richards in the trailer.

View photos Caitlyn Jenner has her own make-up range with MAC. More

“We’ve always been a purpose-driven brand for all ages and races and had a great relationship with the trans community,” said Nancy Mahon, senior vice president of MAC Cosmetics and executive director of the MAC AIDS Fund.

“Caitlyn Jenner has been a game changer, but this was the perfect opportunity for the brand to use its muscle and push the issue beyond that.”

MAC established the AIDS Fund in 1994 to support men, women, and children affected by HIV/AIDS globally.







It’s entirely funded by sales of Viva Glam, which famously features lipsticks and lip glosses inspired by celebrities.

The first face of Viva Glam was RuPaul, and other faces include Pamela Anderson, Nicki Minaj, Fergie, Dita Von Teese, Cyndi Lauper, and Lady Gaga.