(Rochester, NY) – Genesee Brewing received a few label approvals donning the brand’s classic look.



Genesee announced a month ago that it would be bringing back its old packaging look across the brand portfolio. In the past week, approvals have come in for Genesee Lager, Genesee Cream Ale and Genesee 12 Horse Ale.

Genesee, owned by North American Breweries, was once a powerhouse brewery producing over one million barrels annually. Will this change help revive the brand to the production levels of old?