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Much of the Beefeaters’ recent history has been a broken record of third-place finishes and season-ending losses to Hamilton or Windsor.

Not anymore.

London still finished third again, but earned its first Ontario Football Conference title in seven years thanks to big road wins over, first, the defending champion Hurricanes, and then against the AKO Fratmen on their home field in the provincial championship game Sunday night.

“We punched them in the face and bullied them in every aspect of the game,” first-year Beefs coach Jesse Maddox said. “We ran the ball down their throats and took what was there. This was a championship approach of all gas, pound the ball and take some shots (down the field).”

Neither of these defining victories can be considered upsets.

On the opening play in Windsor, London turned over the ball on an interception and and the Fratmen quickly scored.

The Beefeaters shrugged it off, recovering for a 28-20 victory that would’ve been even more lopsided if not for a couple of rare dropped punts.