So I am thinking of revenue model based on ads. At its 'full' potential web application can draw a million visits per month (in 2-3 years may be).

Adrevenue calculators show adrevenue of $2000 dollars for a million visits[0] with 2 pages/visit and $1 RPM.

How realistic are these adrevenue calculators ?

Can anybody share their experience with real numbers and insights.

https://www.omnicalculator.com/business/website-ad-revenue\

edit: reformed sentence