The left-wing social campaign group Get Up! is planning a ten-fold increase in its electoral reach in a bid to unseat prominent Coalition conservatives at the next federal election.

In its sights are senior Turnbull government figures such as Immigration Minister Peter Dutton and former prime minister Tony Abbott, as well as other MPs associated strongly with opposition to same sex-marriage, promoting the Adani coal mine, blocking an effective clean energy target, and opposing a more humane approach to sea-borne refugees.

GetUp! activists. Credit:AAP

But a senior Liberal insider said the group, which was unashamedly designed to install Labor governments, should not imagine it will face an adversary on the ground configured as it was in 2016.

The figure also criticised GetUp! saying it presented as "warm and fuzzy" and issues driven but was really professional political front, which should be subject to the same rules and transparency requirements as political parties.