While the traditional Conservative core vote may not be the demographic most likely to tune in to Love Island every night, strategists at CCHQ decided to capitalise on the popularity of the raunchy reality television show.

But they seemingly ran into trouble when they set up a special web page, advertising free Love Island-style water bottles "for the big final" - with all references to the programme now removed from the site.

Every aspiring reality television star who appears on Love Island is given a neon-coloured personalised water bottle.

The Conservative-branded website had written: "Yeah that's right - we're giving away Love Island water bottles for the final (obviously). Some with a political twist, some not so much.

"Either way you're going to be staying hydrated. With just a limited number available, winners will be chosen at random. So don't miss your chance to get yours. Just fill in your details below! #FreeMerch #FinalCountdown #DontBeAMelt"