Russian company StartRocket wants to use cubesat satellites to display billboard-sized advertisements in the sky.

It plans to launch its Orbital Display satellite by 2020 and hopes to begin displaying ads by 2021.

An attorney specializing in space law noted that StartRocket might run into "regulatory hurdles," especially if the satellites may interfere with aviation safety.

Members of StartRocket's team pushed back on criticism from scientists, believing that the commercialization of space is bound to happen.

Russian startup StartRocket says it wants to display enormous billboard-style advertisements in the night sky using arrays of cubesats, a vision it illustrates in a concept video featuring what appear to be the McDonald’s and KFC logos hovering in the sky like new constellations.

According to project leader Vlad Sitnikov, this commodification of the night sky is the next logical step in advertising.

“We are ruled by brands and events,” he told Futurism. “The Super Bowl, Coca Cola, Brexit, the Olympics, Mercedes, FIFA, Supreme and the Mexican wall. The economy is the blood system of society. Entertainment and advertising are at its heart. We will live in space, and humankind will start delivering its culture to space. The more professional and experienced pioneers will make it better for everyone.”

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StartRocket says it will launch what it calls the Orbital Display by 2020, and start displaying ads in the night sky by 2021. Its cubesats will orbit at an altitude between 400 and 500 kilometers (about 250 to 310 miles) and will only be visible from the ground for about six minutes at a time, a company representative told Futurism.

The company didn’t share how much a space advertisement might cost, but a pitch deck sent to Futurism opined that brands will pay for the ads because the “ego is brighter than the sun.”

Randy Segal, an attorney who specializes in space and satellite law at the firm Hogan Lovells, told Futurism that the project may be technically feasible, but that StartRocket could run into regulatory hurdles around the world.

“Is it technologically possible? Yes,” Segal said. “Is it something that regulators will permit? Questionable.”