A big part of online presence is now being shared with social profiles, sometimes user-generated, found online across different networks. On this pages representing your business, there is valuable information that you can use to your benefit. Most of this pages offer a review feature, where a client can leave a comment and a rate based on his/her experience at your place. Interacting with this clientele is important to your goodwill.

However, contacting reviewers should be approached with care; internet dialogue is a dangerous tool and sometimes good intentions don't come across as expected.

OpenTable is an online real-time restaurant-reservation service. According to the company, it provides online reservations for about 31,000 restaurants around the world and seats about 15 million diners a month.

Facebook (Ads) More than a billion people use Facebook to connect with friends, family and things that matter to them.

Google My Business connects you directly with customers, whether they're looking for you on Search, Maps or Google+.

Yelp, find and Claim your Yelp Business Page. Business Name. Respond to reviews as the business owner; Measure visitor activity on your page.

Foursquare, over 50 million people use it to discover great businesses and share what they love about them with others.

Tripadvisor .Increase direct bookings from the 60 million travelers on TripAdvisor.

There are so many other platforms out there, but I believe the list above covers the most important ones.