Hoang Long Fresh Market is the latest business to open at the street-front of the First & Jasper development. It opened this morning with a traditional Southeast Asian ritual fruit and burnt offering to the ancestors for blessing. Upon walking in, you’ll find a large array of desserts, then several self-serve pay-by-weight food counters. A large seating area is available for patrons, as well as a patio along Jasper Avenue. More of the first look can be seen in the video below.

It’s always exciting to see a celebration of culture and beliefs in our city. Burnt offerings in Southeast Asian countries are popular and with the mixed integration of Buddhism, Confucianism, and Daoism in culture, bits of customs from each religion are often practiced together.

The restaurant follows La Prep and 7 Eleven opening at the same retail centre beneath the Jacobs Tower (formerly Epcor Tower). State & Main will be opening a restaurant soon visible from around the corner at 101 Street. The location is at the Yegventures wayfinding exit C2 at Central LRT Station. Turn right at the road exit and it’s two stores to the right.