Multiplatinum, record-breaking rock band Shinedown has announced the release of their sixth studio album ATTENTION ATTENTION out May 4th on Atlantic Records. Lead single “DEVIL” is out now along with the accompanying video below. Directed by Bill Yukich (Beyonce, Marilyn Manson, Wiz Khalifa), the visual for “DEVIL” is a dramatic and visceral introduction to ATTENTION ATTENTION. Check out frontman Brent Smith’s interview about the album with Billboard.

“At the beginning of the record, you can feel this intensity and these bold statements that are being made,” Smith Tells Billboard. “But as the record progresses, you hear the individual and the record start to shift, and they start to get their confidence back, and they start to understand what’s going on, because they’re having to face emotions that they’ve never really faced before. We call it digging in the dirt mentally. This person has to flush it out. In order to be able to get out of this room and out of this chair and go back into the world, they have to train themselves mentally. They have to accept the fact that it’s not always going to be great. It’s not always going to be exactly the way you want it. A lot of this record is about me, and a lot of this record is about the things in my life that I’ve been afraid to face in one way or another. But it’s also about Eric and what he faces. And that was a very bold understanding that me and him had during the making of this record, that nothing was off limits. This record is also about Zach, and this record is also about Barry, you know? We had to come from a very real place.”

ATTENTION ATTENTION is available for pre-order now at all DSPs and each pre-order will include an instant download of “DEVIL,” Click HERE for preorders. Deluxe album bundles are available at the official Shinedown web store HE RE, including the limited transparent yellow colored double vinyl, a 3′ x 5′ flag and exclusive “ATTENTION” and “DEVIL” t-shirts. The first 500 Ultimate Vinyl and first 500 Ultimate CD bundle purchasers will receive a signed copy of the album. is available forat all DSPs and each pre-order will includeincluding the limited transparent yellow colored double vinyl, a 3′ x 5′ flag and exclusive “ATTENTION” and “DEVIL” t-shirts. The first 500 Ultimate Vinyl and first 500 Ultimate CD bundle purchasers will receive a signed copy of the album.