Forty years ago a man named George Lucas launched a saga of fantasy, hope and adventure. It was inspired, but new, different and still original.



Fast forward forty years and the system, output and control is dominated by people who just clone (remake/reboot/sequel), who have no love or care for the 'product' (Kathleen Kennedy, JJ Abrams, Iger, et cetra) and are mostly versed in marketing, launch, cost/benefit analysis and universes.



Audiences have responded by pouring a billion dollar into a system that forgoes good acting, a semblance of story and a sense of originality for franchising, sales technique and cliches presented as modernism. No, let's not forget theme parks and co-branding with burger chains and car dealerships.



Does anyone here think for one second JJ Abrams is a trekkie or fan of the force? That Kathleen Abrams has a clue what a Jedi is? That the regularly scheduled weekly gender switch film actually anything to do with originality and not because Hollywood studio execs actually do it as a matter of doing the routine? That any of this has to do with the love of film as opposed to cost projection analysis? Does anyone actually think it is a coincidence that every single super hero with super powers has become a comic and that children take their parents and watch them like they have attended a clown's comedy tour?



The Force Awakens is a nonsense piece of frizzled offal offered by cynical self-important offenders. Yet, the fault is not with the pathetic pushers. The fault is with the audiences who attend, watch and purchase a movie that is nothing more than this week's gender switch row on an accounting balance sheet complete with yet another death star that has the same flow as three death stars before it and a member of a clone troop squadron that looks nothing like the man he was cloned from.



It is time to go outdoors for a jog, to learn how to grind coffee at home or plant a tree in the backyard and nurture and tend to it until it fully grows. You know, doing useful and new things...