Emmys: Netflix Leads Streaming Nominations as Crackle Breaks Through With Jerry Seinfeld Coup

Netflix landed 54 total nominations, while best variety talk series nominee 'Comedians in Cars Getting Coffee' was nominated outside the short-form categories for the first time.

Crackle's Comedians in Cars Getting Coffee scored its first Emmy nomination in the variety talk series category when the Primetime Emmy Awards nominees were revealed Thursday morning, but Netflix dominated among streaming services with the sheer volume of nominations that it received.

This is the third time that the Jerry Seinfeld-hosted show has been nominated for an Emmy but the first time it was nominated outside of the short-format categories. It is now vying alongside Jimmy Kimmel Live, Last Week Tonight With John Oliver, The Late Late Show With James Corden, Real Time With Bill Maher and The Tonight Show Starring Jimmy Fallon for the variety talk series' top honor.

Sony-owned Crackle, an ad-free streaming service, has been boosting its original programming output over the last year, but its inaugural drama series, The Art of More, was not among its three nominations. Animated series SuperMansion was nominated twice in the character voiceover performance category, with a nod for Keegan-Michael Key and Chris Pine's work in the Bryan Cranston-produced show.

But there was no stopping Netflix, which racked up 54 total nominations, making it the third-most nominated outlet behind HBO (94) and FX (56). The streaming service was boosted by the sheer number and variety of shows that it has released over the last year. It had shows nominated in the drama categories (House of Cards had the most of any Netflix show with 13 nominations), comedy categories (Ellie Kemper scored a nomination for her work in Unbreakable Kimmy Schmidt), documentary and nonfiction categories (Making a Murderer received six nominations), television movie category (A Very Murray Christmas received two nominations) and variety special category (John Mulaney: The Comeback Kid and Patton Oswalt: Talking for Clapping were both nominated).

But last year, a lot of nominations didn't necessarily mean a lot of wins for Netflix. And it was Emmy newcomer Amazon that became the first streaming service to take home multiple awards during the three-hour Primetime Emmy broadcast. This year, the lack of depth in Amazon's programming slate showed itself in the nominations. The streamer received 16 nominations, including 10 for critically beloved Transparent. Comedy Catastrophe also scored a nod in the comedy series writing category and The Man in the High Castle and Mozart in the Jungle were each recognized in the technical categories.

Hulu, meanwhile, was shut out of the main categories after a year in which it boosted its original programming slate and even scored a Golden Globes nomination for freshman comedy Casual. The streamer did end up with two Emmy nominations, one with Funny or Die in the variety special writing category for Triumph's Election Special 2016 and one for J.J. Abrams-produced 11.22.63 in a visual effects category.

Thursday morning brought a pleasant surprise for the team at Vimeo, which nabbed its first Emmy nomination. This was the first year that the service, which began funding programming last year, submitted work for Emmy consideration, and it was rewarded with a nomination in the original music and lyrics category for Garfunkel and Oates: Trying to Be Special, which will go up against Crazy Ex-Girlfriend, Empire, Galavant and The Hunting Ground for the top prize.