The Black Tech Boston meetup is proud to present:





"Behind the Scenes: Understanding Digital Ad Agencies”





Location: Hill Holliday: 53 State St #33, Boston, MA 02109

Date: November 15, 2017

Time: 6:00pm - 8:00pm



The American Association of Advertising Agencies (4A’s) is teaming up with Black Tech Boston meetup to showcase how ad agencies use design and innovation to bring a brand to life.







The night will feature four lightning talks from for top ad agencies:



Guest Speakers:



Senior managers of Jack Morton Worldwide will discuss how they used AR technology to help Celebrity Cruises bringing to life a luxury experience for a new fleet of ships called the Celebrity Edge.





Senior managers of CTP, will walk the audience through a case study on a project they did for their client Red Hat. Where they created technology and diversity campaign.





Senior managers of Mullen Lowe, will be talking about how they helped Google to increase awareness among CIOs and CTOs around its Google Cloud Platform, in a unique way to reach these "high potential" customers and improve upon an existing direct-mail campaign.





Senior managers of Digitas will discuss “Campaigns to Commerce: Digitas transformed Goodyear’s business with the first-ever direct-to-consumer tire ecommerce offering at www.goodyear.com , and modernizes their retail sales and marketing.”



Thank you to all our previous sponsors The Tech Connection, Uber, Google, Microsoft, Twitter, Spotify, Akamai Technologies, Amazon and Silicon Valley Bank for your continued support. These events would not be possible without your help!



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