The UFC will stream Wednesday’s special media event and the unveiling of its “Athlete Marketing and Development Program.”

The event, which is closed to the public, takes place at Red Rock Casino Resort & Spa in Las Vegas, and the online stream kicks off at 2 p.m. ET (11 a.m. PT). The stream will be available here on MMAjunkie.

Initially billed as the unveiling of a “Athlete Health and Performance Program,” the newly titled “Athlete Marketing and Development Program” will likely include a discussion of the organization’s new athlete-outfitting program with Reebok, which hasn’t exactly been well-received:

Scheduled to attend Wednesday’s event are UFC Chairman and CEO Lorenzo Fertitta, UFC President Dana White, UFC Chief Operating Officer Lawrence Epstein, and UFC Vice President of Athlete Health and Performance Jeff Novitzky.

Novitzky is a new addition to the organization, which hired him in April. The former Internal Revenue Service (IRS) and Food and Drug Administration (FDA) investigator came to national prominence through his role in the BALCO doping scandal that rocked Major League Baseball.

In a statement announcing his hiring, UFC officials stated, “Novitzky will spearhead the development of the organization’s clean initiative education program designed to ensure that every athlete competes with natural ability on an even playing field.”

Earlier this year, UFC executives announced plans to ramp up drug testing for the 500-plus fighters on its roster while advocating stiffer penalties for drug offenders and bankrolling additional testing by state athletic commissions, as well as aligning with a third-party testing firm that will conduct out-of-competition testing.

MMAjunkie will have full coverage of Wednesday’s event.

For more on the UFC’s upcoming schedule, check out the UFC Rumors section of the site.