Hadley Malcolm

USA TODAY

Retailers are weighing in on the question of transgender rights as momentum builds against Target, whose stance on which bathroom transgender customers and employees can use in stores has sparked major backlash from customers who say they're going to stop shopping there.

Starbucks, Hudson's Bay Co. — parent company to Lord & Taylor and Saks Fifth Avenue — and Barnes & Noble all told USA TODAY that employees and customers in their stores are welcome to use the bathroom of the gender they identify with.

Starbucks spokeswoman Jaime Riley said the company is "looking into additional opportunities to have more gender-neutral signage in our restrooms where jurisdictions allow it."

"HBC respects and affirms each person’s right to self-identify and access facilities that reflect their gender identity," spokeswoman Tiffany Bourré said.

"As a company, Barnes & Noble treats all employees and customers with dignity and respect," spokeswoman Mary Ellen Keating said. "For our transgender employees and customers, that means that they are allowed to use the bathroom of the gender they identify with."

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Sears Holdings, which operates Sears and Kmart stores, did not directly address the issue of bathroom use, but it expressed support for customer rights in general. "We have strict policies against discrimination and harassment of any kind," spokesman Howard Riefs told USA TODAY. "We are fortunate to serve a diverse customer base across the United States."

Other retailers did not respond to requests for comment, including Walmart, Macy's, Whole Foods and Simon Property Group, which operates malls across the country. Although, Whole Foods, as well as Barnes & Noble and Starbucks, are among businesses whose executives signed on to a Human Rights Campaign open letter calling for the repeal of a North Carolina law that requires individuals using public restrooms to use the one that corresponds with the sex listed on their birth certificate.

That law, passed last month, has put LGBT rights in a glaring national spotlight and prompted hundreds of high-profile companies to pledge support for gay rights. Deutsche Bank and PayPal are among businesses that pulled back on expansion plans in the state in response to the law. The CEOs of Kellogg, Warby Parker, Salesforce, Goldman Sachs, Apple and Time Warner Cable are among those that signed HRC's open letter calling for the law's repeal.

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Target publicly stated its position last week that transgender individuals can use the bathroom of the gender they identify with, a policy that spokeswoman Molly Snyder says has been in place for several years.

The announcement led to a petition that quickly gained momentum as hundreds of thousands of people pledged to boycott Target over the policy. The petition was started by the American Family Association, a conservative Christian non-profit that's considered a hate group by the Southern Poverty Law Center due to its anti-LGBT stance. It had more than 898,000 signatures as of Wednesday afternoon, a week after it started.

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Target has stood by its policy. Snyder declined to comment on whether stores have seen a decline in traffic or sales, citing company policy not to comment on performance outside of earnings announcements.

The AFA and other critics of Target's position say it encourages sexual predators and puts women and young girls in danger. Snyder would not go into detail on the retailer's security protocols, but said "there are directives and policies put in place. At any given time, in any area of our store, if a guest has a concern they should raise it to our team."