Townsville product and one-club man Kyle Feldt has been named the new North Queensland Toyota Cowboys' membership ambassador for the 2020 season.

Feldt replaces retired Matt Scott as ambassador to represent the club in building its vibrant community of members.

The 27-year-old epitomises the homegrown ethos club founders fought hard to establish, developing rugby league pathways and a premiership team for the region. Their legacy is a club that continues to celebrate and support local talent like Feldt who first started out as a local junior.

A combination of performance and personality have endeared Feldt to the club's members. He was titled Member’s Player of the Year in 2018 and this year claimed the Townsville Bulletin Fans’ Choice Award.

The premier winger has become known for his acrobatic try-scoring performances on the field. Off field his down-to-earth demeanor resonates with members.

The feeling is mutual though, according to Feldt. “It always gets you going, when you are running out here at home you always see a good crowd there.”

“I have people who come up to me and say, ‘I am a member and I have been one since 2000’. It’s good to see we have long-term supporters who have been through it all.”

Feldt’s family are full season members, including his parents Sandra and Shane who have claimed their place in the new stadium for 2020.

More than 5,000 full season members have secured their seats to watch the Cowboys next season.

“I know with the new stadium coming in it is going to be a very good year for us and I know our membership has really ramped up and we want to put on a good season for our new signed-up members,” Feldt said.

“A few of my mates’ parents have jumped on board, a couple have been members from day dot. My brother-in-law, his old man has been a member since the beginning.”

Members help the club to deliver important initiatives like community programs, elite pathways development, grassroots rugby league programs and contribute to the region’s economy.

“It is great we have long-term supporters and they aren’t just people who stay around when we are winning. It is good to see they stick with us through the past two years of hard times, and hopefully the new stadium can encourage more people to take up the opportunity to be a member,” Feldt said.

“Being a one-club town, we want to be putting in good performances. We do have a lot of great players in our team and we have really built on that.”

After successfully migrating 2019 full season members to seats in their new home, the club has now made all remaining seats available in all four grandstands to new members. Supporter and distant star memberships are also available, with other memberships released in the coming months.

Find out more at cowboys.com.au/membership.