Amazon Studios is looking to enter the feature animation business, and they are eyeing the goth merchandising figure Emily the Strange as their first project.

A nonconformist teenage girl who loves cats, Emily was created by skateboarder Rob Reger. The character, which peaked in popularity in the late 1990s and early 2000s, at one point had several retail stores devoted to her merchandise and clothing, as well as series of books and comics. In more recent times, Hollywood has attempted to inject a second life into the retail brand by bringing her to the bigscreen, but a live-action adaptation at Universal failed to move past development.

Now that the feature rights have reverted back to Dark Horse Entertainment, the comics publisher has set it up at Amazon Studios as an animated feature project. This new version “would keep the authenticity and edge of the property,” according to the Hollywood Reporter, which first reported the story. The project doesn’t yet have a writer, director, or star attached.