Ricky Gervais Launches Cruelty Free International

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Seems those tweets from earlier this morning of Ricky Gervais expressing his disdain for cosmetic testing on animals were in advance of an even larger announcement.

The 50-year-old comedian and animal activist is helping to launch a new global campaign against the practice in partnership with a new organization called Cruelty Free International.

I am delighted to support the launch of Cruelty Free International, the exciting global campaign to end the use of animals in product testing,” he said in a statement. “Animal testing for cosmetics is still allowed in most of the world. That means thousands of animals can continue to die for the sake of a new shampoo. We urgently need a worldwide ban on this cruel and unnecessary suffering.”

Created by the long-standing animal rights organization BUAV, Cruelty Free International will work with governments, regulators, companies and other orgs to push for a worldwide ban on animal testing for cosmetics; something 80% of the global community still allows.

“We are delighted to receive the backing of Ricky Gervais for this exciting and dynamic organisation,” CFI Chief Executive, Michelle Thew said. “The time has come for a concerted effort to finally end animal testing for cosmetics worldwide. Cruelty Free International will lead this global effort.”

Check out Gervais’ first PSA for the organization below.