On Feb. 29, 2020, U.K.-based fashion brand, Sarah Regensburger revealed that it is gearing up to deploy VeChain’s blockchain-based supply chain application to improve transparency and traceability in the fashion sector.

It seems that the owner of the brand is clearly amazed by VeChain’s vision and the opportunities that the blockchain project offers. Sarah Regensburger aims at using VeChain to ensure traceability in the handmade production, allowing customers to know who made your clothes.

This partnership is projected to provide an unprecedented level of interaction between all participants in the fashion industry, including the consumer.

The fashion company has implemented VeChain blockchain protocol. The implementation of the technology would be showcased at the Paris Fashion Week.

Counterfeiting is a major problem in many industries around the world, with startups worldwide suffering losses of more than $323 billion, according to Statista.com.

How Blockchain is Significant Even in the Fashion World

The blockchain tech can be deployed to protect personal info as well as allow customers to track the path of the merchandise.

Blockchain tech was developed to overcome various barriers, and the adoption of VeChain (VET) by Sarah Regensburger is another example of the transformative power of distributed ledger technology (DLT).

The tech’s tamper-proof nature guarantees that there is no fraud involved in the supply chain of numerous industries, including fashion.

Other fashion powerhouses are also embracing the blockchain to help ensure that original and legitimate brands reach the customers.

For example, in June 2019, luxury fashion brand Alyx announced the launch of a blockchain pilot powered by IOTA (MIOTA) to increase supply chain transparency and boost consumer confidence in the brand’s products.

Similarly, prominent fashion brand Louis Vuitton partnered with ConsenSys and Microsoft in 2019 to launch AURA, a DLT based platform for verifying the authenticity of luxury merchandise.

Vechain Spearheading the Fight Against Counterfeits

Counterfeiting is not only a major problem in the multi-billion dollar clothing market, but it also causes great losses in the pharmaceutical, food, logistics, and automotive industries.

That is why, in April 2019, BMW unveiled a blockchain-based mileage verification tool called VerifyCar. The tool is used to allow buyers to verify a car’s true history and is helping combat odometer fraud, which is a big problem in the automotive industry.

Just recently, in Feb. 2020, Vechain partnered with Real Items to launch a VeChainThor blockchain-based marketplace for consumers and producers. The market uses the VET blockchain to validate the authenticity of products and store all the data of the supply chain on the VeChainThor blockchain.

