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Two Conwy brothers came up with a different way to help support the running of their family farm.

They converted a 1972 VW Camper T2 into a burger fan and have been boosting their income by serving up food at shows across the country.

William Lloyd Roberts, 32, hopes the business will help support the farm as it heads towards Brexit’s choppy waters.

William, along with his brother Huw, is now the proud owners of the "Burger Bay" and are set for another busy summer visiting shows.

"I've always been a fan of VW Campers, and food, so this was the perfect way for me to bring a little extra revenue into the business," he said.

"A couple of years ago I saw a VW at a show that had been converted into a bar. It looked great and I wondered if I could do something similar."

(Image: Daily Post Wales)

From South Africa to Holyhead

The family’s 200-acre farm, Ty Gwyn, overlooks the Llanrwst Show site, which it also owns.

As its 500 Texel x Mule ewes and 15 Limousin x suckler cows are still run by dad Emyr, William earns a living away from the holding, travelling to Mold four times a week to shepherd a 4,000-sheep enterprise.

Needing to maximise Ty Gwyn’s revenue, to support a second income, William came up with his VW Camper idea.

On a whim he bought a bay window version on eBay. It had just what he wanted – right-hand drive and no rear windows, which would make the conversion easier. On the downside, it was in South Africa.

The van, with 182,00 miles on the clock, was shipped to Holyhead, via Ireland, where it was registered.

"It cost me £5,000 to buy the van and get it here," said William.

"But that type of van is rare in Britain and even allowing for the shipping costs, it was cheaper to buy it in South Africa than in the UK."

(Image: Daily Post Wales)

A family enterprise

The VW Camper underwent a four-month conversion near Moel Famau, Mold. Commercial catering equipment was installed and the van was given a new grey livery.

All in all, the project cost £25,000 but the brothers are already reaping the benefits of his investment. Last summer was their first show season, and the work was hard but profitable. Unlike 2016, this year they're being approached by show organisers keen to have the eye-catching “lambmobile” as their events.

The products were devised in his spare time by younger brother Iwan, who works at TJ Parry-Jones & Daughters butchers in Trefriw.

As well as minted lamb burgers, he produced beef burgers and a steak ciabatta, all made with bread sourced from Henllan Bakery, Denbigh.

“We make a point of keeping everything as local as possible,” said William.

“The lamb cames straight off our farm and the beef is from the butchers shop.

“The feedback on our Facebook page has been really positive. Many people are not used to having good quality meat and bread at shows, just thin, synthetic burgers and cheap baps.”