This research aims to investigate the people's different emotional attachment to objects and their willing to upcycle¹ (transform & reuse) them. This project is carried out by Sofia Skiada, student of MSc Digital Design and Branding at Brunel University, and is aimed to create an upcycling digital community where the users would be able to sell or buy objects for upcycling, find an expert-artist to transform their unwanted objects or find the nearest charity shops to give them away.This questionnaire includes 20 questions and will take approximately 6-8 minutes of your time. The participant's answers will be kept confidential and there will be no name or any profiles required. Please note that this survey has been developed for academic research only and your participation is voluntary.Thank you for your participation,Sofia Skiada---------------------------------------------------¹ Upcycle: To make new furniture, objects etc. out of old or used things or waste material (Cambridge Dictionary)