If one trend has been consistent over the last 30 days, it has been this: Cannabis is becoming much more mainstream. Here are key events that have had their impact within numerous markets and this impact may not be more clearly seen than in the alcohol market:

March 26th: McConnell brings up bill (S2667) to legalize industrial hemp.

April 16th: Announcement that the same hemp bill will be fast tracked through the Senate will be fast tracked through the Senate.

April 13th: President Trump and Sen. Gardner make headlines when the president promised the Republican senator that he would support efforts by Congress to protect states that have marijuana laws in place to legalize the substance.

April 20th: Democratic Senate Minority Leader Chuck Schumer introduces legislation to decriminalize marijuana on the federal level.

On the surface, this could be great news for states and for public companies taking advantage of the potential within the US. It also stands to reason that it adds more fuel to the fire when Canada nationally legalizes recreational marijuana later this year. While the industry (still somewhat on the fringe) begins to grab the spotlight, I couldn’t help but notice that another, much older and longer-standing industry could be starting to suffer: alcohol.

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