For any type of business, small or medium, requires marketing campaigns to boost their business growth. There are various internet marketing tools that are only for enterprise-level businesses, as well as requires a budget that somehow did not justify the ROI. Here are some of the interesting internet marketing tools that every small business should have in their tool box.

1. Open Site Explorer

Understanding your link profile, as well as your competitors link profile at the time of building the Domain Authority, is really difficult. The simplest way to use this, is to copy and paste the competitor’s URL into OSE and figure out all the sites that are linking to them, but not linking to your url.

2. Answer The Public

The tool ‘Answer The Public’ is totally free, and has become an essential part of the content strategy. By using the tool, you can consider all the relevant topics and questions surrounding the primary keywords that you want to rank for. Then try to answer questions as much as possible, with the content. Later, when Google is looking for the relevant websites who have the best information regarding the topic, you will be on top in the search results. Even, you can convert a large number of visitors towards your website, as you have answers of the most important questions they want to know.

3. Screaming Frog

Screaming Frog is the Go-To Crawl Tool available for everyone in the industry. It has a paid version, but for users convenient, it allows usage up to 500 pages for free. It is an exceptional tool which helps in auditing the redirects, searching broken links, finding pages that are missing metadata, and finding duplicate content at a URL level.

4. Siteliner

For analysis of quick and dirty duplicate content, Siteliner is a best tool. Though, they limit the amount of pages that a user can crawl, but for small businesses comes as a free version. To use this tool, simply put the URL into their search bar and press go, and in result you will get a huge data, like:

Unique content

Common content

Duplicate content

Number of words per page

Average page load time

Average page size

Internal links

External links

Text-to-HTML ratio

5. Google KeywordPlanner

A small business that wants to start a pay-per-click campaign for them, Google’s keyword tool is a great resource for them. With Adwords campaign, this tool provides an uncountable opportunities of it usage. One of the most usable feature of this tool is the search volume calculator. In this feature, by entering a keyword, you can explore the number of people search for it each month for the past year. Through search volume metrics feature, you can find out the competition level and suggested bid for any keywords you want to know about.

6. Keyword.io

For every small business SEO campaign, Keyword Research plays an important role. With the help of this tool, you will find out the essential keywords that help you understand, which keywords you should target and what topics to use to create content around. But, at the free level, you will not get any important metrics like search volume or keyword competitiveness.

Conclusion:

Whether you run a small business or new to the market, these free tools surely will help you by adding expertise and vision into your internet marketing campaigns. But if you have any online marketing campaign and did not know how to use these valuable tools, then take Internet Marketing Services India. As the service provider are from India, they will deeply understand your requirement, and provide appropriate solutions for it.