About Laurel

Laurel is the leading retail technology provider in Hungary. It provides POS Solutions, Store Management Systems, In-Store Marketing Tools, and Inventory Management systems since 1993.

Laurel’s customers include companies like TESCO, Metro, Auchan, IKEA, SPAR, Adidas, Butlers, Coca Cola, Hervis, Bauhaus, Praktiker.

They are acclaimed partners of IBM, Fujitsu, NCR, Microsoft, Oracle, Toshiba, Symphony, LSRetail, etc.

With offices in three countries (and currently entering the fourth), Laurel advances on the road to become an international retail solution provider.

What is the reason of the partnership?

Laurel’s decades long business connections in the supply chain will help TE-FOOD to access several Hungarian and international supply chain companies and potential technology partners with its offerings. As a long time market leader, Laurel has strong ties amongst food production companies as well.

Laurel will implement TE-FOOD’s traceability system in Hungary for retail companies, and will be the distribution partner of TE-FOOD pysical identification materials.

Why is it important?

As food trade is more and more global, several food companies on the emerging markets export their products to Europe. Since retail packaging is done locally, it’s important to implement TE-FOOD at Hungarian food processing plants and retailer companies to provide farm-to-table traceability for Hungarian consumers.