One thing that we forget sometime during the SEO and SMO process is ‘lookafter/boost your website speed and performance’. As we know that website speed and performance also help us in SEO. This is the reason why we all came through a deep On-page SEO of our websites before starts with off-page optimization. Google gives more preference to the sites those are more user-friendly with less page load time. “User-friendly is directly proportional to Google friendly” We not only need to focus on the Google’s current algorithm, hand by hand where it’s heading towards in future as well. In this blog, I will let you know some critical indicators that will show how important is to optimize your website speed and performance. 1) AMP Google believes in providing the fast result to the consumers on SERPs with the relevant content pages having less loading time. sometimes I observe that when the website is too heavy with high load taking time then it shows 404 error which results in hampering your keyword ranking. 2) Google Fiber Faster internet connection = Faster web As the above equation simply shows that a faster internet connection results in faster web performance. A quicker web takes into account a more grounded web nearness in our regular daily existences and is the premise of the accomplishment of the internet of things (IoT). What the web is today is driven by substance and experience conveyance. At the point when fibre establishments achieve minimum amount and gigabit turns into the standard, the web will start to achieve its maximum capacity. 3) Google Developer Guidelines 200-millisecond response time and a one-second top of fold page load time, more than a subtle hint that is the speed every webmaster loves. Now we know that how much the website performance is important for Google and we need to add this task to our day to day SEO schedule.

Tools You Can Use

Also Read: Most Operative SEO Audit Tools For Higher Visibility

In this section I let you know about the tools you can use to enhance your website speed and performance. As we all know that what importance tools have in a Digital Marketer’s life.How many tools you are used to with or still using it doesn't matter, the only thing matters are how Google perceives your website/page performance.This is a good tool I personally recommend, this tool will tell you the areas through which you can boost your website’s speed and performance both. It helps you to check your traffic through international servers and we all know that what importance international traffic has for a business.It features is similar to the Pingdom but a little different is where you can measure your performance through a video.Using this tool is slightly a tough task due to it’s UI (user interface) but still you can easily capture all the critical information. This tool is great to validate and analyze data.Hope this blog will help you to enhance your website speed and performance with a synergy.