Last Weekend





This Timeframe in Past Years:





Related Charts

Two Middle Eastern desert romps generated such little heat that a relatively low-grossingmovie topped them in its second weekend.This Memorial Day weekend was the lowest-grossing in nine years and the slowest in at least 15 years in terms of estimated attendance. Overall business was down 14 percent from the same period last year. The simple reason for these doldrums is the movies themselves: an indifference-inspiring brew of tepid holdovers and non-event new releases.won the weekend by default, not because it exhibited particular strength. The animated sequel grossed $57.1 million for the four-day weeekend, off 39 percent Friday-to-Sunday. While that was a better hold than, which fell 56 percent, it was a steeper drop than(down 33 percent) and the first(which didn't drop).All three previousboasted greater attendance than, which has nonetheless made $146.8 million in eleven days.had the purported boost of 3D going for it, but, on that front, a little ground: while last weekend, 3D accounted for 61 percent of business, this weekend the 3D share was 60 percent. Prince of Persia: The Sands of Time mustered a $37.8 million four-day weekend on around 5,600 screens at 3,646 locations. That was far less than anyormovie, although it was bigger thanandamong desert adventures. Distributor Walt Disney Pictures' research showed that 58 percent of the audience was male, and 58 percent was aged 25 years and older.notched a $36.8 million four-day weekend on approximately 6,100 screens at 3,445 locations, bringing its total to $51 million since its Thursday debut. That's a huge step backwards from the first, which bagged $57 million on its first three-day weekend and had $68.1 million by day five. Distributor Warner Bros.' exit polling indicated that a whopping 90 percent of's audience was female, and 54 percent was under 35 years old. By comparison, the first's opening weekend audience was 83 percent female.andranked a lowly 15th and 18th, respectively, among Memorial Day opening weekends and, in terms of estimated attendance, they wouldn't even crack the Top 25. Based on their content and marketing, though, it would have been unreasonable to expect otherwise.People seem to lose their heads in regards to sequels, but, aside from aberrations likewas closer to the way sequels are supposed to behave, though the movie's marketers exacerbated the situation with a severe case of "sequelitis." They assumed that the brand name was all they needed for another summer hit, delivering an utterly inessential and random sequel after the first movie tidily wrapped up the storylines. It's a wonder that they didn't subtitle the movie "The Legend of Carrie's Shoes."As for, it was assumed that the combination of fantasy spectacle, video game branding, producer Jerry Bruckheimer and Disney would be sufficient to create a new blockbuster franchise in the vein of. But the marketers forgot not only about story and characters but spectacle as well. Ads were a generic, golden brown blur, and this movie needed a strong, clear message to get people to care about its foreign adventure. Unbankable Jake Gyllenhaal and a video game name don't cut it. Oddly, a tremendous amount of marketing space was used to sell "May 28" over the movie itself. Somebody must really have had a thing for "May 28," judging by the movie's billboards and bus ads.Landing fourth for the weekend,pulled in a $21.1 million four-day, decreasing 38 percent Friday-to-Sunday. It again delivered worse numbers than the first, which made $26.1 million on the same weekend in 2008 and was down 36 percent., though, had a higher cumulative gross of $279.7 million in 25 days versus the first movie's $258.3 million through the same point.retreated 45 percent and grossed a $13.4 million four-day, lifting its total to $86.1 million in 18 days. While not terribly exciting as summer movies go, that's solid for the Medieval Times: it's now the second highest-grossing picture of the sub-genre behind, and it has summarily trumped the final estimated attendance figures of past titles likeandDipping 35 percent,had the smallest slip among nationwide holdovers. The romance attracted $7.5 million over the four-day weekend, and its total grew to $38.2 million in 18 days.took the biggest hit of the weekend among nationwide holdovers, tumbling 61 percent for a $2 million four-day. With a mere $7.7 million in 11 days, the action spoof is on track to becoming's lowest-grossing nationwide release ever.