Nobody disagrees that hip-hop had changed dramatically. Artists are more often mixing genres, making their music admired by the crowd all over the world. One of the most successful artists who makes trendy 'rap for masses', for now, is Aubrey Drake Graham. Drake seems to be rocking people of every age. His new album sales are massive; his image has a recognition totally everywhere. His appearances on TV are always memorable, and his relations with lovers and haters (Meek Mill, you know) are spoken widely on the web. It is hard to say whether all of this activities are a part of rap culture or made for business purposes only, but let's admit - Drake is a great marketer!