Most consumer products we buy today are controlled by just a few companies. There are 10 giant corporations that control the whole market by buying and subsidizing smaller brand names. The 10 corporations consist of: Coca-Cola, General Mills, Pepsico, Kellogs, Mars, Kraft, Nestle, Proctor & Gamble, Johnson & Johnson, and Unilever. This domination of the control of the industry has been labeled the “Illusion of Choice.”

Despite a wide array of brands to choose from, it call comes back to the big players:

As funny as he was, George Carlin understood this concept quite well. In his comedy routines and outside interviews, he would frequently describe how the government takes advantage of their own people into believing the illusion of freedom of choice:

