Worcester isn't just getting a Triple-A affiliate baseball team when the Pawtucket Red Sox move to the city, it's getting a brand new stadium. And that new stadium will be called Polar Park.

"The Polar deal is inked. We're good," said President and CEO of Polar Beverages Ralph Crowley Jr.

In a media event Friday, officials from the city of Worcester, the state of Massachusetts and the Pawtucket Red Sox unveiled plans for a more than $240 million project to construct a ballpark, two hotels, shops and restaurant space on a vacant lot in the city's Canal District. At the press conference Friday, Larry Lucchino, chairman of the board of the Pawtucket Red Sox announced the new stadium would be called Polar Park, after the city's iconic Polar Beverages.

That may have actually been a surprise to more than just the general public.

In an interview after the announcement Crowley said no one had been aware that Polar had been negotiating naming rights for the park with the PawSox.

"No one from the press knew we were talking. No one from the city knew we were talking," he said.

Crowley said after the meeting that the company had been talking to the PawSox for six months and that a deal had been reached to name the park Polar Park two weeks ago.

"Look, we're so proud. This is our hometown and we're reinvesting in our town," Crowley said. "We think this is the catalyst for the future. Our employees live here or work here and we're delighted to put our name on it. How cool is that? Polar Park?"

Neither Ralph Crowley Jr. or Executive Vice President Christopher Crowley would disclose what the naming rights would cost the Worcester-based beverage company.

When asked to put the price tag in a ballpark number, Christopher Crowley replied, "a nice house."

Christopher Crowley said his brother Ralph and Lucchino were "good friends" and that "[Lucchino] had an office at Polar. He'd be there and kind of hang out there."

But the deal, they said, was about more than just naming rights.

"It's an opportunity and we'll commit a lot of our assets to it," Christopher Crowley said. "We discussed how we can co-market and how we can build our brand with him. Having somebody like Larry to work with can help us build our brand."

Of course, there is one obvious branding item linking the two organizations already. Polar's company mascot is Orson the polar bear. The PawSox mascots are two polar bears, Paws and Sox.

"You'd like there to be a tie-in with the PawSox and the club in Worcester," said Dr. Charles Steinberg, president of the Pawtucket Red Sox. "Maybe Paws and Sox have a long lost cousin in the polar bear of Polar Beverages."