KitchenAid just can’t seem to get it right with liberal women.

In a charitable effort to raise money for breast cancer awareness, KitchenAid found itself at the receiving end of feminist outrage when it announced its new “KitchenAid for Women” products, Fox News reported.

KitchenAid accused of ‘everyday sexism’ over new pink products for women https://t.co/wFRTwKFLvy — Fox News (@FoxNews) March 22, 2017

The intention of the line of pink products aimed at women to raise funds and awareness was apparently lost on some like Twitter user Hazel Davis.

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“Are you actually serious, KitchenAid?” Davis wrote with the hashtag #everydaysexism in a tweet that has since been deleted.

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Davis claimed the breast cancer awareness information was not really visible on the ad. Others missed the company’s aim as well and attacked KitchenAid for daring to make pink products “for women.”

“Nowhere on the ad, until you looked much further, did it say anything about the charity, it was just a sea of bright pink with the words ‘for women’ which I am so, so, so sick of seeing,” Davis told The Huffington Post UK. ““Why does everything to do with women have to be pink? Why can’t I care about cancer awareness and buy red items?”

@hazedavis @mamacrow @LetToysBeToys Oh, I totally agree on the patronising strapline! — Morag Davidson (@CrankParent) March 17, 2017

@hazedavis @LetToysBeToys Do they do a blue range for men? Oh no, I forgot – we’re only allowed power-tools, right? — Neil Lawton (@blampish) March 17, 2017

KitchenAid responded via Twitter:

@hazedavis This color edition to support @BreastCancerHaven in the UK. Pink as a symbol of hope. It raises awareness to find a cure! — KitchenAid UK (@KitchenAid_UK) March 17, 2017

“We apologize for any offense caused. The web page has been removed,” Alessandra Romagna, a marketing director at KitchenAid, told The Huffington Post UK. ““Our intention was to highlight the ‘Cook for the Cure’ program, which gives people with a passion for cooking a way to support a meaningful cause.”

According to Fox News, Davis later tweeted, “I fully support cancer awareness, of course. I just objected to the ‘pink for women’ bit. The end.”

But that was far from “the end” on Twitter where the tweets poured in calling out the loony leftist and feminist rants against KitchenAid. Some criticized the company for giving in to Davis and other “perpetually offended” feminists.

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@KitchenAid_UK @hazedavis Some people need to be offended by everything. Sorry KitchenAid – some of us get it. Others never will. — thecynthia (@thecynthia) March 20, 2017

@KitchenAid_UK @hazedavis this is the most ridiculous argument and/or reason to be offended. pic.twitter.com/QiAzTIVOOe — Stratos Samaras (@1AML3G3ND) March 22, 2017

@KitchenAid_UK @hazedavis KitchenAid, thank you for actually supporting a women’s cause, rather than complaining about the color pink. — thediplomat1987 (@thediplomat1987) March 17, 2017

@KitchenAid_UK @hazedavis Caving in to the psychotics that get offended at EVERYTHING only serves to FEED their FURY! — Non-Compliant Jeanne (@Millermtgirl) March 22, 2017

@KitchenAid_UK @hazedavis Why did KitchenAid capitulate to the first perpetually offended feminist to tweet outrage? Grow a pair!!!!!!!! — Me Against Absurdity (@Mal_Pal83) March 22, 2017

@blampish @hazedavis I’m sure if they did a blue line in support of prostate cancer awareness there’d be a problem with that too — Jennifer Rookes (@JenniferRookes) March 20, 2017

@FoxNews @FoxNewsInsider Yet they wear GIANT P I N K VAGINAS ON THEIR HEADS! What a bunch of ? freaks! — Wake Up America (@WatchOutAmerica) March 22, 2017

@FoxNews @FoxNewsInsider Next up: Martians accuse John Deere tractors of planetism because green tractors are similar to little green men. — Lee Wayne Ryder (@LeeWayneRyder) March 22, 2017

@FoxNews @FoxNewsInsider then they would need to get rid of black appliances because they could be racist. Omg when does it stop? — MissyD (@mlknew2012) March 22, 2017

I LOVE this color for kitchen gadgets. How is a color sexist now? Next thing you know we will be banning crayons from schools. #kitchenaid pic.twitter.com/TAYVl9AzSu — *~J.J.~* (@alwaysjennj) March 22, 2017