What is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) is the practice of optimizing your website to maximize the number of people that take a desired action, such as signing up for a newsletter or making a purchase.

As you might expect, a “conversion” is the specific action that you want visitors to take.

Do you run an Ecommerce site? Then a “conversion” is buying one of your products.

Are you a blogger? Then a “conversion” is signing up for your email newsletter.

Are you a SaaS founder? Then a “conversion” is signing up for a free trial.