Richmond is excited to announce a new partnership with world-class sports brand PUMA, for at least the next five years.



PUMA will be the Club’s new apparel partner from 2017, supplying the team’s playing and performance apparel, as well as the Club’s retail apparel range.



One of the world’s leading sports brands, designing, developing, selling and marketing apparel, footwear and accessories, PUMA partners with some of the world’s best sports teams and organisations including Arsenal Football Club, Borussia Dortmund and the Italian Football Association (FIGC).



Richmond had agreed to partner with the global sports brand, initially to start in 2018, but has worked with PUMA to commence the partnership immediately.



"We are proud to partner a world-class brand in PUMA that will now provide all the Club's on and off-field apparel from the 2017 season," Richmond CEO Brendon Gale said.



"For a number of reasons we had started to explore apparel partnership options. We had been in discussions with PUMA for some time and given their reputation for quality service, and products, it was clear they are our preferred partner moving forward.



"We had agreed earlier this year to commence our partnership with PUMA in 2018, however, given the issues with our contracted supplier, PUMA have been able to step in immediately which is fantastic.



"While the situation with our current supplier is disappointing, the Club has been proactively considering its options and is subsequently very well placed to deal with it.



"We now look forward to a long and successful relationship with PUMA. They partner some of the biggest sporting brands in the world and we are pleased they saw fit to partner with Richmond."



Paul Gautier, General Manager PUMA Oceania is excited to develop the brand’s journey in AFL with Richmond.



“PUMA’s brand mission is to be the fastest sports brand in the world. Our investment in AFL is critical in delivering our goals in sports,” Gautier said.



“With PUMA’s rich heritage in sport since 1948 and Richmond as one of the big, traditional AFL clubs in the competition, we feel that our partnership is a perfect fit.



“Timing is everything. The PUMA journey back to its rightful position in the market is well and truly on track and we look forward to taking the next steps on that journey with Richmond.”



Richmond’s new PUMA range will be available to purchase before the start of the 2017 home-and-away season.