On April 21 Breitbart News reported that Yeti Coolers cut ties with the NRA Foundation and by April 22 a #BoycottYeti campaign was sweeping Twitter.

NRA president Marion Hammer explained the NRA Foundation is a charitable organization that raises money for youth and educational programs nationwide. She noted that Yeti products have long been a staple at Friends of NRA Foundation banquets and functions.

However, on April 20, the NRA-ILA quoted Hammer saying, “Suddenly, without prior notice, YETI has declined to do business with the NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to the NRA Foundation.”

The response from outsdoorsmen, NRA members, and others, was immediate.

Tweets that simply said “#BoycottYeti” became ubiquitous:

Others Tweeted about the fact that Yeti’s decision to cut ties with the NRA Foundation effectively sent the message that they were trading one kind of customer for another:

Another Twitter user pushed a photo of a “razor blade scraper,” which he renamed a “Yeti Coolers window decal removal tool”:

Saving America tweeted:

Twitter user Austen Fletcher tweeted:

Vietnam Vet Carl Cannon did not use the #BoycottYeti hashtage, but sent Yeti Coolers a message nonetheless:

AWR Hawkins is an award-winning Second Amendment columnist for Breitbart News, the host of the Breitbart podcast Bullets with AWR Hawkins, and the writer/curator of Down Range with AWR Hawkins, a weekly newsletter focused on all things Second Amendment, also for Breitbart News. He is the political analyst for Armed American Radio. Follow him on Twitter: @AWRHawkins. Reach him directly at awrhawkins@breitbart.com. Sign up to get Down Range at breitbart.com/downrange.