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Hyundai has taken the wraps off its latest concept, the Vision G, a dramatic yet elegantly styled coupe that previews what the Korean automaker has in store for its future cars. The automaker has already been winning car buyers with value and reliability, so performance, style and luxury are the next logical stepping stones.

“The design is our interpretation of the idea that Hyundai breathes into all of its vehicles – a DNA that balances design and performance with the idea that you don’t need to be over the top in terms of glitz and stereotypical luxury cues,” said Peter Schreyer, Hyundai’s president and chief design officer, in a press release.

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Unveiled during the prestigious Monterey Car Week and at the Los Angeles County Museum of Art, the location for this media reveal speaks volumes about the upmarket aspirations Hyundai has for its brand and future cars. Hyundai is in need of a halo car, and the Vision G gives us a hint at what it might be like.

The coupe’s long hood, high-beltline proportions are classic and the car immediately stands out as something athletic and posh. The car’s front end is dominated by a strong grille and a big Genesis badge.

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Sporting purposeful, lean lines, the Vision G is one of the most elegant concepts Hyundai has shown in a while. Hyundai designers tried to embody the notions of “chivalry” and “respectful luxury” into the concept. Designers also said they were inspired by modern, clean cut fashion when penning the coupe. Expect this new design language to trickle down into the next generation of Hyundai production cars, especially the Equus and the Genesis.

The Vision G is a refreshing change from the barrage of unrealistic and hyper-aggressive looking crossover concepts we’ve seen so much of. This looks like a car that can actually exist. Clearly hinting at what a future Hyundai luxury sports car could look like, the Vision G is powered by the award winning Tau V8 engine. The 5.0L engine, which powers the Genesis sedan (AutoGuide.com’s 2015 Car of the Year), produces 420 hp at 6,000 rpm and 383 lb-ft of torque at 5,000 rpm. Applied to a lightweight, purpose-built sports car, this engine has huge potential.

The interior has beautiful diamond quilted, cream-coloured leather seats and classy wood accents. The dashboard is dominated by a digital gauge cluster and a wide, curved LCD infotainment screen, an industry first. There’s also hardly any buttons on the dash, which makes the interior look clean and modern.

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The Vision G will make its public debut at the Pebble Beach Concours d’Elegance on Sunday, a space typically reserved for exotic supercars and ultra luxurious marques. The Vision G will also likely be making its rounds at this year’s upcoming auto shows. Hyundai is trying to make a bold statement with the new concept, and there’s really no better place to do it than with the giants of the automotive world at Pebble Beach.

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