The Spurs are taking it to the streets with a new fashion line to celebrate the team’s Hispanic Heritage Night on Oct. 26.

Called La Cultura, the 22-piece line includes clothing for men, women and children, most sporting the team’s fan-favorite Fiesta colors: turquoise, fuchsia and orange.

The team calls the look, “a love letter to the culture that San Antonians call home.”

While the line makes references to the Spurs’ uniforms — understated team logos appear on several pieces — it’s designed for the streetwear market, the youthful, stylish and casual clothing originally worn by hip-hop artists, skate boarders and surfers that has since gone mainstream.

“Sports teams are more than a jersey, they’re a lifestyle brand,” said Justin Winget, the Spurs’ creative director, explaining why the Spurs launched the clothing collection. “People want to rep their team all the time, not just when they’re going to a game.”

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La Cultura will debut during the Spurs’ Oct. 26 home game against the Washington Wizards, when the full line will be available in the Spurs Fan Shop at the AT&T Center. The collection will be available for a limited time only, and remaining pieces will be sold online starting Oct. 27 at spursfanshop.com and at the Spurs store at The Shops at La Cantera.

Team officials would not divulge how many items of clothing have been manufactured.

The line includes T-shirts, long-sleeve shirts, hoodies and sweatshirts that cost $21 to $50 and come in sizes ranging from extra small to 3XL. The collection also includes hats, a bandana, a tote bag and basketballs.

Both the Miami Heat and the Brooklyn Nets have released their own streetwear fashion lines, according to Jordan Mandelkorn, associate director of marketing for Spurs Sports & Entertainment. During last season’s playoffs, the Spurs released a line created by New York designer Eric Emanuel. The La Cultura line, however, was designed totally in-house by Spurs Sports & Entertainment graphic designer Owen Lindsey.

rmarini@express-news.net | Twitter: @RichardMarini