We are a five person mobile analytics startup and this is a piece inspired by an article by Neal Cross that discusses the process from the side of the banks. This article gives the perspective from the other side.

In the world of B2B business models, one of the intricate pairings is of a Startup and Banks. It is arguably the toughest and most time consuming. Tough, because the level of expectations of a bank are enormous. Time consuming, because the banks are hard to navigate. We are engaged with a major bank in the US and forging another with one in the UK. While we have long-term experience in doing business with big organizations, there are few unique things we learnt selling to Banks.