When it comes to music subscription services, Microsoft’s Groove is unique. In that it doesn’t offer a family plan.

Yes, I’ve written about this before. It wasn’t even all that long ago.

But I bring this up again today because Amazon’s Music Unlimited family plan is now available. The cost? $14.99 per month, with support for up to six people.

Spotify has one too. Same price, $14.99 per month, with support for up to five people.

Apple Music? Yep. $14.99 per month, six people.

Google Play Music? You bet. $14.99 per month, six people.

Microsoft Groove? /cricket chirp

There are many reasons why Groove is never mentioned by the mainstream media in any comparison of music services. Many reasons why most normal consumers have never even heard of Groove.

But what isn’t OK, what doesn’t make any sense at all, is Microsoft not even rising to the basic services that the other offerings provide.

So. Once again, I’ll just say this. Again. Microsoft really needs to offer a Groove family plan. Until it does, it just isn’t a contender.