Adverts shown in cinemas will no longer have to be reviewed by the BBFC (British Board of Film Classification) under plans announced today.

At the moment all cinema advertisements are subject to the Advertising Standard Authority’s (ASA) Committee on Advertising Practice Code, but also have to be reviewed by the BBFC as well.

Following a public consultation, in which the majority of responses favoured removing the BBFC requirement, we believe deregulation is fully justified. We think that the application of the ASA’s code provides the right levels of consumer advice and protection.

We are now looking at the best way to bring about the planned changes, and we will make an announcement in due course.

Further information