DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "2016 Study of Changing Attitudes Toward Vegetarian/Flexitarian Diets & Food Choices" report to their offering.

The vegetarian market is comprised of strict vegetarians and more relaxed flexitarians, yet use of many meat and dairy substitutes (veggie crumbles, veggie meatballs, frozen vegetarian meals, cheese substitutes, etc.) is most widespread among the vegetarian group. The 2016 Study of Changing Attitudes Toward Vegetarian/Flexitarian Diets & Food Choices takes a deep look at the eating habits of both vegetarians and flexitarians, including their brand preferences, nutritional and ethical priorities when selecting food products.

Flexitarians outnumber vegetarians by a ratio of 3 to 1, but both groups stand to grow substantially over the next ten years if the young adults who favor this diet stay true to their vegetarian/flexitarian habits as they age. Vegetarians purchase many meat and dairy substitutes (veggie crumbles, veggie meatballs, frozen vegetarian meals, cheese substitutes, etc.) more often than flexitarians and admit their diet requires them to spend more time on meal preparation.

Topics covered include:

Incidence of following a vegetarian or flexitarian diet and demographic plus health/nutrition profile of those doing so

Vegetarian and flexitarian eating habits, including food choices by meal occasion and past 12-month consumption of protein-rich foods and beverages Committed Vegetarians

Satisfaction with current diet and perceived nutrient shortfalls, including use of dietary supplements

Efforts to limit meat and other animal-based foods

Considerations motivating vegetarian efforts

Awareness and use of plant-based alternatives to meat, seafood, dairy and egg products/brands

Satisfaction with meat and dairy alternatives

Shopping for vegetarian products

Market Segmentation Analysis to divide adult vegetarians/flexitarians into distinct groups, each with their own unique set of attitudes and behaviors. Five segments were identified: Reluctant Flexitarians; Relaxed Flexitarians; Family-Oriented Clean Label Seekers; Committed Vegetarians; Aspiring Vegetarians.

Market Segments

Aspiring

Vegetarians

Family-Oriented

Clean Label Seekers

Reluctant

Flexitarians

Relaxed

Flexitarians

For more information about this report visit http://www.researchandmarkets.com/research/2lprwn/2016_study_of