The problem

Ternio is transforming the $224 billion digital advertising market, which is filled with domain fraud, bot traffic, and lengthy payment models. Incentives are not aligned causing both advertisers and publishers to feel they are on the losing side of the deal. The Ternio utility token provides a verifiable and decentralized asset that empowers advertisers to verify spend through each intermediary and gives publishers the vehicle to be paid on delivery. Advertisers get what they pay for and publishers don’t have to wait months to collect. Ternio can be integrated with most ad technology platforms giving trustworthy partners a share of the market’s success.

The solution

Nowadays there are many problems involving scalability issues, especially within the digital advertising ecosystem. However, this has been resolved through Ternio’s own built platform based off both Stellar (for verifying payments) and Hyperledger Fabric (for speed), called Lexicon. Current testnet results have shown that the platform is currently capable of at least 1.2 million transactions per second. This has been verified by Nikolas Behar on behalf of Null Bash. Nikolas Behar is a technology management consultant. Nikolas has conducted assessments for Fortune 500 companies focusing on blockchain infrastructure and security protocols.

Ternio’s Lexicon blockchain ability to reach over 1 million TPS

Lexicon

Lexicon is a blockchain revolving around data: any application, infrastructure, company, or industry is able to utilize Lexicon while still holding to their cryptocurrency of choice. Lexicon works with all cryptocurrencies in areas where assets or a currency is needing to be exchanged in a secure decentralized environment while still having the flexibility to a blockchain around your needs. Lexicon has the flexibility to be able to run within both a permissioned and open environment based on the use-case while still holding to a complete decentralized state for both large and small companies alike. By having a flexible core, the creator is able to state the environment and node configuration of the blockchain. The Lexicon framework utilizes a BFT algorithm for consensus which allows for a secure transaction, flexibility, and scalability.

Lexicon is based upon Hyperledger Fabric for immediate smart contracts and transactions of advertisements, a communication layer for ultra-fast data transfer, and Ternio blockchain (token) built off of Stellar (XLM). It was built with the intention of full transparency in mind that works off a series of manually verified partner nodes. These Ternio nodes sign, verify, and hold contracts for a span of 24 hours. All transactions are encrypted using SHA3 and only stakeholders in the transaction can decrypt their records. This enables privacy from onlookers from the outside, while keeping transparency between the publisher, advertising platforms and advertisers (supply chain).

In terms of transaction limitations, Lexicon has no current pre-defined limit on the number of transactions, while the payment settlement side of Ternio has a 100x greater transaction limit than Ethereum. When a user enters a site to begin a session, a request is made to the Ternio network. This request is first received by the communication layer. This layer communicated information on the user, determines a fraud judgement of the user, verifies the domain, and then communicated with the advertiser or advertising platform on the corresponding data of the user. The purpose of the communication layer is to both transmit data back and forth, as well as pass the advertisers data and/or creative on to the site. When the advertiser or advertising platform determined they want to purchase an ad impression for the user, the Lexicon contract will begin and the advertisement is placed on the website in view of the user to interact with.

The contract continues to stay open until the user either moves to another page or the advertiser’s determined success metric has occurred. Once the contract has completed, the decentralized ledger is stored for up to 24 hours until the time of transaction processing. Each day the contracts are collected, and counted; Ternio transaction contracts are then created, and payment is settled for each of the publishers. All Lexicon blockchain records within each node are destroyed after the 24 hour period. However, any partner that is running a node may backup these records for their own use and verification or view Ternio’s historical ledger which is available to all publishers, advertising networks, and advertisers directly using Ternio.

The Blockcard

The BlockCard is a physical debit card powered by Ternio. With BlockCard, card holders are empowered to spend their cryptocurrencies anywhere in the world major credit cards are accepted. The BlockCard supports multiple coins and is the only company enabling users to hold crypto until the point of sale. Ternio additionally provides a complete white-label payment card that will enable your users to spend their crypto. Your white label payment cards will come with your own design, turnkey compliance and a co-branded interface. The BlockCard utilizes your digital asset as the means of transfer, giving your digital asset real world utility.

The BlockCard app will be launched soon and lets you buy, send, store, track your cryptocurrency, and more. Using the physical BlockCard cryptocurrency debit card with the app is a powerful combination — enabling you to spend multiple currencies at many locations around the world.

“Ternio’s goal is to accelerate the use of blockchain and cryptocurrency into everyday life. BlockCard enables the card holder to gain real utility from their cryptocurrency and removes the notion that crypto is only a speculative asset.” Ian Kane, COO of Ternio.

Sign up for your BlockCard here. Load up your card with $100 worth of crypto and receive an additional $10 in TERN spending power.

More information about the BlockCard beta release and upcoming phase 2 launch, can be read here.

The Team

Daniel Gouldman — CEO

Ian Kane — CRO

Keith Johnson — VP of Product

The team consists out of an additional 6 members, found on their site. The advisory board currently consists out of 10 persons, including a former IBM deal pursuit consultant and the VP of the Blackstone Global equity team.

Partnerships

Ternio is now one of only 5 blockchain companies (the other four being Consensys, Tradewind, r3 and Luxoft) in the world that have been approved to be in Amazon’s Advanced Technology Partner Tier of the AWS Partner Network .

Ad3media is the first company to fully integrate Ternio on launch.

The London Media Exchange (LMX) to Partner with Ternio Blockchain to Provide Verification and Transparency into Media Costs

IgnitionOne partners with blockchain provider Ternio to enable transparency in programmatic advertising

RPM Agency Leads Majestic Star Casino & Hotel Into Blockchain Campaign

FRC Selects Ternio as Preferred Partner for Blockchain Verified Ad Campaigns

Ad Council pioneers blockchain for programmatic with Ternio

Scoota partners with Ternio for blockchain verified ad dampaigns for clients like BMW, IKEA, and Land Rover

The TERN token

Total supply: 922.811.615 (922.8M)

Available supply: 334.161.876 (334.2M)

Current marketcap

Stellar based token

Preferable wallet to hold TERN: Lobstr

The Roadmap