Whelp, turnabout is fair play?

Interesting strategy for a campaign targeting gays. I'm assuming the ads wont be running in Field & Stream or Good Housekeeping.

As a straight man living in New York City, I find the ads mildly amusing, but I'm not the target.

Gays and lesbians — please weigh in in the comments.

Ad agency: R&R Partners, Las Vegas.