Rookie driver, Alex Bowman, is embracing the use of Bitcoin in what is the first chance to bring Bitcoin to the NASCAR stage. A press release from the team was released this morning.

BITCOIN AND NASCAR COME TOGETHER IN THE FIRST CROWDFUNDING EFFORT FOR A SPRINT CUP DRIVER

Alex Bowman, rookie driver for BK Racing, embraces the use of Bitcoin and emerging payment technologies.

STATESVILLE, NC — JULY 24 —Today, NASCAR driver Alex Bowman and his team, BK Racing, announce their support of a Bitcoin crowdfunding effort, named Bitcoin23, to bring a Bitcoin themed car to the NASCAR Sprint Cup Series. The campaign starts today and runs until August 20, and will be instrumental in the continued growth of Bitcoin in new markets. If successful, the team and driver will run the Bitcoin car during the Labor Day weekend race at Atlanta Motor Speedway.

With a goal of raising $100,000 for a full sponsorship, the organizers hope to ignite the interest of the Bitcoin community to get behind Bowman and BK Racing to introduce bitcoin to NASCAR. Today marks the launch of Bitcoin23, a month-long campaign via popular crowdfunding platform Crowdtilt. More excitingly, in addition to conventional funding methods, all contributors to the campaign will be able to make a pledge with Bitcoin.

“This is an exciting time and opportunity for the Bitcoin community. The monumental success of the sport and Bowman and his team have made bringing Bitcoin to NASCAR possible,” stated Adam Hofman, Lead Writer for Bitcoin Magazine. “The success of Bitcoin23 will provide an opportunity to build stronger relationships between users, fans and businesses, throughout each community.”

BK Racing and Alex Bowman have shown immense support for Bitcoin, the emerging payment technology; Bowman even participated in a promotional video for the newly-launched campaign.

“Bitcoin is changing the way people think about how they spend money and pay for things,” Bowman remarked. “With as much that is sold at the track, I believe that a technology like bitcoin has a place in the sport. Introducing Bitcoin to NASCAR will bring new fans to racing and help drive mainstream adoption.”

The aptly named Bitcoin23 campaign is seeking the help of the Bitcoin community to make the dream a reality. Individuals and businesses who choose to pledge will also receive a wide range of rewards including Alex Bowman merchandise, tickets to the race at Atlanta Motor Speedway, Minaal carry on bags and even the chance to put your company logo (or face) on the car.

To make your pledge to Bitcoin23, visit bitcoin23.crowdtilt.com and click on your funding level. If pledging via Bitcoin, users will submit payment and receive specific instructions to claim the chosen reward.

To learn more about the campaign and attending the monumental event, visit http://www.bitcoin23.co/.

About BK Racing

BK Racing is a stock car racing team that is focused on introducing technological innovation to NASCAR. The team competes in the NASCAR Sprint Cup Series and fields the No. 23 Toyota Camry for Alex Bowman, the No. 26 Camry for Cole Whitt, and the No. 83 Camry for Ryan Truex.