Mark Snyder

Detroit Free Press

Michigan-Ohio State was projected to make a massive impact on the College Football Playoff picture.

The No. 2 Buckeyes' 30-27 win over the No. 3 Wolverines made a massive impact on the television ratings, too.

According to numbers released by ESPN today, the ABC broadcast of "The Game" rated a 10.4 overnight, crushing the college football season's second-best game so far, a 7.0 by Notre Dame-Texas on Sept. 4, the Sunday night before Labor Day. The rating peaked at 12.7 during the overtimes from 3:45-4 p.m.

It was the best noon overnight regular season college football rating on record (since 2004 for ABC/ESPN and 2005 for NBC/CBS). It ranks as ABC's second-best overall overnight rating, behind the Michigan-Ohio State "Game of the Century" in 2006, a game that kicked off at 3:30 p.m. That game rated an 11.5 overnight.

►Related: Seidel: Officiating worse than Michigan's mistakes, turnovers

►Related: Michigan loses a 30-27 OT thriller at rival Ohio State

Later games usually rate better because it's in a more available time for West Coast viewers as well.

This rating was up 53% over last year's Michigan-Ohio State game.

As usual, central Ohio had the most dominant markets, with a 43.6 in Columbus and a 36.8 in Dayton. That was followed by Detroit at 30.8, Cleveland 30.1 and Cincinnati at 20.5.

No. 6 was a bit unusual though, as Ft. Myers, Fla., rated a 16.9.

"The Game" also set regular season streaming records as the first to surpass one million unique users and 60 million minutes watched online. The raw numbers: 279,000 viewers in the average minute with a total of 1,273,000 unique viewers watching 69,661,000 minutes.

For those who missed the game, ESPNU will re-air it on Monday from 1 p.m. to 4 p.m. and Tuesday from 3 a.m. to 6 a.m. The Big Ten Network is scheduled to re-air ti today at 11 a.m., 5 p.m. and 11 p.m.

Contact Mark Snyder at msnyder@freepress.com. Follow him on Twitter at @mark__snyder.

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