Strawberries are one of my favourite fruits, being able to put them on my face is a dream come true thanks to the Skinfood Black Sugar Strawberry Wash-Off Mask! Skinfood, is a Korean skincare brand that brings us all kinds of foods in the form of super cool skincare – Quinoa, Kiwi, Lettuce, Cucumber – you name it! Some of these ingredients, like cucumbers, I tested already on my face during countless beauty sessions with my friends, when the only cosmetics we could afford where those in our fridge. Other ingredients, such as Qunioa, come more as a surprise. K-beauty Skinfood cosmetics have original formulas that work, cute packaging and all that for a reasonable price. When I discovered that Skinfood has put strawberries in a scrub/mask it was a sort of love at first sight. And whenever I have an instant crush on a cosmetic – my expectations also skyrocket!

The promise: this mask is supposed to make your skin baby-like, soft, smooth and lovely. It is made of strawberry seed oil and black sugar for a gentle, yet effective exfoliation. Other ingredients, include Macadamia Ternifolia Seed Oil and Butyrospermum Parkii (Shea) Butter. Sugar, similarly to coarse salt, is a natural physical exfoliating agent frequently used in face and body scrubs. I like that it is a natural ingredient, used as a scrub on generations of women all over the world, and it is relatively gentle as it gradually dissolved with water so it’s hard to abuse its scrubbing effect (too much exfoliation may irritate your skin!).

How to proceed: You take a bit of the mask, and gently massage it into damp skin. Then, you leave it on for about 10 minutes, and rinse it out with warm water. This small ritual always relaxes me so much! The mask is just sticky enough to make it easier to apply, it appears very thick but it becomes more transparent when you apply smaller quantities (see picture above). The mask is very gentle, and although you do feel the strawberry seeds gentle scrubbing you face – it goes on smooth and nice. It is safer to apply face scrubs with only your fingers (no Clarisonic, or other face brush please, as scrubs + brush may be too harsh for your skin) and make delicate circular movement for a light massage. If in a rush, you can also rinse it off right away and still get a nice exfoliation effect. I personally like that it comes in a little solid pot, I find it easier to take just the amount of product I need as compared to a tube because I always press it too hard and end up with more product than necessary. Plus, the Mask is so delicious, that you really want to use it till the very last drop of it. That packaging kind of makes me think of a jar of strawberry jam, maybe because of the slightly yellowish colour of the label, and vintage letters. The first time my BF saw this, he thought I bought some sweet jam and wanted to taste it – I stopped him just in time!

I like using this mask while in my bathtub, so I can really give it these 10 minutes to work its magic, and also be able to totally relax.

First impressions: The smell… THE SMELL! (^o^) Ok, maybe a bit sweet, strawberry-like smell is not everyone’s cup of tea, but for me this mask smells divine! I admit, sometimes I just randomly open this mask to take a deep breath… I totally fell for it.

Effect: I love it! I guess it can be called one of my K-beauty holy grails, as I have already re-purchased it many times! Not only the whole experience of putting this on my face, is so relaxing and delightful that I feel instant gratification and happiness, but also my face is more soft and moisturised each time I use it. If you are looking for a good old face exfoliator, this product may be too gentle for you. It is more suitable for sensitive skins that just need very gentle scrub and the moisturising effect that comes from letting it sit on your face as a mask. I haven’t tried yet the Skinfood Black Sugar Mask Wash Off, but it is described as slightly more exfoliating (I will try it, if I ever manage to live without the strawberry one – or… I may as well get both!).

Where to find it: In the US it is available on Sokoglam but you can also find it on Ebay and Amazon

General Pros: Heavenly smell, eye candy packaging, reasonable price, gentle exfoliation and moisturising effect! What else can we ask for? This Mask has it all.

General Cons: If I reeeeeaaaallly have to complain about something, is that this scrub/mask is too small. I want more, more!!!!

This is one of my all-time favourite K-beauty product, so I give this mask a 5 out of 5 Kinbeauty rating.

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