The explosive week in the tech world continues as a video has emerged on social media that purportedly shows an Apple iPhone 6 Plus exploding in a user's hand.

The CCTV footage, taken on Monday at a mobile phone repair store in regional Queensland, purportedly shows what begins as a normal exchange between a customer and staff member.

When demonstrating the problem with his broken iPhone, the customer and his friend appear to recoil in shock as the device lets off clouds of smoke, forcing him to throw it onto the counter.

"He considers himself extremely lucky," says Simon Owen, owner of the store who spoke to Fairfax about the incident.