Civic, a blockchain startup, has appointed Phillip Shoemaker as executive director of Identity.com, its Ethereum blockchain-based decentralized identity platform.

Shoemaker has worked as senior director of the Apple App Store Review team for over seven years. He left Apple in 2016, and since then he has worked with various blockchain projects and startups. In the past, Shoemaker has also worked as a developer relations director at Numenta, a neuroscientific software engineering firm.

As reported, Shoemaker will be identity.com’s objectives and team growth. His responsibilities will also include defining the parameters around the Civic relationship and building a governance structure for a trustworthy and transparent ecosystem.