Between the College World Series, U.S. Olympic Swim Trials, and the world's largest zoo, Omaha is becoming the place to be. The Greater Omaha Chamber hopes to build on that by focusing more on activating the riverfront and bringing more people down there.

Rachel Halbmaier is the new Director of the Missouri River Commons.

“Activating the riverfront is just going to drive traffic down to the area and to Omaha,” says Halbmaier. “It's just going to be good for everybody. That's why I'm really excited to be here.”

Rachel is Nebraska. Growing up in Kenesaw, she attended UNL and later helped implement the Railyard in Downtown Lincoln. Now, she’s excited to help Omaha grow.

Chamber President and CEO David Brown says it's all about development, community access, and initiative. He says this is an opportunity to evolve and catch up with other growing cities across the county.

“We are the river city,” Brown said. “There is no doubt that river should become a common place between Council Bluffs and Omaha.”

The Chamber says the bond between Nebraska and Iowa plays a significant role in this development. The Chamber hopes the collaboration between Omaha and Council Bluffs will help the riverfront become a top destination.

With Rachel's experience, energy, and creativity, Brown says Halbmaier is the perfect person for the job, and she couldn't be any more excited.

“The potential for the area is endless. I think my first steps will be asking a lot of questions and getting to know what people in Omaha want to see down there and hopefully make it happen,” said Halbmaier.