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The Republican Party's effort to rebrand itself with women since losing the 2012 presidential race and seats in Congress is falling short, a new United Technologies/National Journal Congressional Connection Poll has found.

Only 14 percent of women said the Republican Party had moved closer to their perspective. More than twice as many women, 33 percent, said the party had drifted further from them. A plurality, 46 percent, saw no change.

The dangers for the GOP of losing women's support are playing out in the Virginia gubernatorial race, where Democratic nominee Terry McAuliffe has taken the lead over Republican Attorney General Ken Cuccinelli, almost entirely by opening up a lead among female voters.

In the new poll, the results for the GOP are even more ominous among young women. Only 11 percent of women younger than 50 said the party had moved closer to them. In contrast, 29 percent said the GOP had moved further away.

College-educated white women were particularly likely (45 percent) to say the Republican Party was now further from their views. That is especially significant because Republicans had made critical gains among that demographic in the 2012 election cycle. President Obama's support among college-educated white women dropped by 6 percentage points, from 52 percent to 46 percent, between the 2008 and 2012 elections, according to national exit polls.