That’s right, Windows Phone just isn’t cool and this is its biggest downfall in getting apps like Snapchat. Evan Spiegel wants Snapchat to remain cool with the young crowd, and he knows that he won’t be able to maintain this perception if his service is seen on platforms like Windows Phone.

It was never a matter of spending money or resources to build a Windows Phone app, it’s simply that Evan Spiegel views Windows Phone as a ‘loser’ phone, and doesn’t want Snapchat to be associated with it in any way.

To argue this point further, let’s take a group of friends in their teens or early 20s hanging outside. Instead of talking and socializing, everyone instead pulls out either an iPhone or Android and starts playing away, and one kid pulls out his Windows Phone.

“Get him!” everyone yells, including the professors from across the yard.

And they start chasing poor Windows Phone kid across the campus, and ultimately end up pushing him down a hill in a trashcan.

Now, this of course wouldn’t happen (I hope), but I can guarantee that any teen or 20 something out there that has a Windows Phone feels insecure about it when they are with their friends. This insecurity exists because the social status of Windows Phone just isn’t there. Evan Spiegel is well aware of this and doesn’t want Snapchat to be anything less than cool, or even socially acceptable.

Let’s put it this way, there are always an array of celebrities out at fancy events using iPhones or Android phones. These are events that are untouchable to us mere plebes. I’m talking the Oscars here. At any of these sort of events I don’t ever recall seeing a celebrity using anything other than these two phones, never mind a Windows Phone. In fact, the only “celebrity” that I can think of that uses a Windows Phone is Bill Gates, and I’m not even 100% certain he actually does use one.

Even our friend JT uses an iPhone. Here he is at the Grammys inspecting his Facebook app for any uncool ads.

But this shouldn’t give Windows Phone users little hope in their platform choice eventually gaining Snapchat. Microsoft has proven to be very persistent with their mobile efforts, and their new CEO Satya Nadella has devised a clear mobile-first vision for the company. However, this is only the ammunition for what is Microsoft’s biggest (and likely only) weapon.