On the web CU’s new website ‘Don’t Ignore It’ can be found at colorado.edu/dontignoreit.

The University of Colorado has rolled out a new webpage to help students and faculty identify, prevent and respond to sexual misconduct, harassment or discrimination.

The page, which is called “Don’t Ignore It,” was rolled out in January and replaces the university’s “Report It” page. Unlike “Report It,” which was one webpage listing all of the resources students have, the new page allows students to narrow down the list of information they receive based on the circumstances of their situation.

“One of the challenges is that we have a lot of resources on campus, but you have to know specifically what that resource is or know where to go,” said Teresa Wroe, the director of prevention and education for the Office of Institutional Equity and Compliance at CU. “We needed one place for campus and community members to see all the different options and come through a window and understand the range of issues that they can seek support on or report.”

The page has three initial options: “What to Report,” “Get Support” and “How to Help,” which then lead to different pages with more information and resources.

“It’s easy to navigate,” Wroe said of the new format. “We wanted the site to be clean and clear and really help people figure out their options.”

Wroe said the new page also was about doing away with the “Report it” moniker, which Wroe said actually carried a negative tone with students.

“It didn’t help them think about the range of issues, and the word selection wasn’t something that we could create a campaign around.”

So Wroe said the university tasked a marketing class at CU with helping to come up with a new name and campaign for the site. Wroe said two of them came up with the “Don’t Ignore It” language and the school liked it.

“It resonated with them,” Wroe said. “It kept surfacing through their work and project, and it just ended up sticking with us.”

Wroe also said that by taking out the “report it” language off the former site, it makes it clear that people can visit the site simply to get information and resources in addition to reporting.

In a sexual misconduct survey in 2016, 92 percent of sexual assault victims at the school did not report their case because they were not sure if it were serious.

“It’s a real opportunity to help provide resources and information to help people understand what is serious, even if they don’t think it is serious enough,” Wroe said. “Even if someone isn’t going to report it, they can find what fits best for their needs.”

Mitchell Byars: 303-473-1329, byarsm@dailycamera.com or twitter.com/mitchellbyars