SCOTTeVEST founder calls Fox News viewers gullible idiots. Now company faces boycott

Scott Wartman | Cincinnati Enquirer

Show Caption Hide Caption Talking Tech | Scottevest Scott Jordan shows off the latest edition of his Scottevest, the wearable jacket with room for lots and lots of tech gear.

CINCINNATI — It might not be good for business to mock Fox News viewers.

Many on social media have vowed never to buy the multi-pocketed vests sold by SCOTTeVEST due to a now-deleted post from the founder and former CEO Scott Jordan.

Jordan appeared on the third season of CNBC's Shark Tank in 2012 with his vests designed to hold phones, iPads and other modern-day essentials.

He called Fox News viewers gullible and idiots in the Facebook post.

A blog devoted to the television show Shark Tank on Friday posted a screen grab from Scott Jordan's Facebook page.

Jordan, in the post, was recounting how many people tell him they see his ads on Fox News.

"I laugh to myself, and tell them that we primarily advertise on Fox because we find their viewership to be extremely gullible and much easier to sell than other networks," Jordan wrote in the post.

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He added in the post: "I get to tell them they are (expletive) idiots while getting rich off them."

The Ketchum, Idaho-based company quickly distanced itself from the comments, noting Jordan stepped down in 2017.

In an emailed statement to The Cincinnati Enquirer and posted on the company's website, SCOTTeVEST spokesman Luke Lappala said the company strongly disagrees with Jordan's views.

"We are extremely sorry for his unacceptable comments," Lappala said in the statement. "Mr. Jordan's post was impulsive and inappropriate for too many reasons to list, and rightfully offended so many people."

According to the same Shark Tank blog, Jordan apologized, asked for forgiveness and wrote he appreciated "all our customers very, very much, and any attempt at humor by me to suggest otherwise was simply wrong."

Jordan could not be reached for comment.

The damage may already be done. Fox News viewers online have called for a boycott.

@ScottevestCEO Has a right to his opinions. Just as I have the right to buy products elsewhere. People like me are making an impact. Money talks. I will get my next tactical jacket from @NineLineApparel. Decision made. @NRA #MAGA @FoxNews — Mama "Big Bot" Wiretap (@WilkinsonStudio) January 18, 2018

Hope you enjoy Chapter 11. #boycottScottevest. Shove your apology. — Ted Williams (@TedWilliams2017) January 17, 2018

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