Jose Mourinho faces Pep Guardiola in the most eagerly-anticipated game of the new Premier League season on Saturday but, win or lose, the Manchester United manager will next week confirm his status as the highest-paid coach in world football when it comes to endorsements, with yet another new deal.

Mourinho is to be the new face of Heineken, also an official Champions League sponsor, and the Dutch beer will launch their new campaign featuring the Portuguese coach on Tuesday, having agreed a two-year deal worth around £4 million earlier in the year.