The first time Minneapolis hosted the Super Bowl, in 1992, a solitary sports bar and acres of parking lots surrounding the Hubert H. Humphrey Metrodome stood in testament to the stadium’s failure to generate private investment in the neighborhood, an area east of downtown.

But football fans returning to the city to watch the New England Patriots and Philadelphia Eagles compete in Super Bowl LII on Feb. 4 are not likely to recognize the area, now known as East Town. The Metrodome, a walled-in colossus that dominated the barren landscape from 1982 to 2014, has been replaced by U.S. Bank Stadium, which opened in 2016. The roughly $1.1 billion bright and transparent edifice, designed by HKS architects, features a mostly clear, steep roof and has been likened to a Nordic long house, a Viking warship and an ice shard formation.

New offices, apartments, hotels, restaurants and a 4.2-acre park known as the Commons have replaced the parking lots. In all, more than $2 billion in private and public investment has been injected into East Town, according to the East Town Business Partnership, an organization that promotes the roughly 120-block district, which is bordered generally by the Mississippi River, downtown and three interstates.

“If you had an aerial picture of this area 10 years ago, probably 15 blocks were surface parking lots, and now there are maybe five,” said George Sherman, principal of Sherman Associates, a developer in East Town. “I doubt if there will be any that haven’t been developed in the next two to three years.”