Invercargill brewery Owner Steve Nally, left, talks with former Radio Hauraki DJ Ian 'Fergie' Ferguson at the launch of the Radio Hauraki 5-0 beer and cider which the Invercargill Brewery produced for the station's 50th birthday.

The Invercargill Brewery has broadened its clientele to include pirates with two new brews it is producing.

The brewery has partnered with Radio Hauraki to produce a beer and cider as part of the station's 50th anniversary celebrations.

Head brewer Steve Nally said the brewery produced 2400 litres of both a lager beer and a dry apple cider for the radio station.

On Thursday morning, Hauraki radio hosts Matt Heath and Jeremy Wells broadcast their Hauraki Breakfast show live from the brewery inviting listeners to come along.

The feedback on both the beer and cider from people had been pretty good, Nally said.

"We"ll see how it rolls."

The cider and the lager were designed to appeal to a broad range of people, he said.

The brews are presently only available in Invercargill, but the brewery was in talks with distributors throughout the country, Nally said.

The brews were packaged in 1.25L riggers and would be available at selected off-licenses throughout New Zealand from the launch on July 22.

The partnership was the first nation-wide project the brewery had embarked on, Nally said.

The deal came about after Nally was approached by NZME account manager Simon Vontunzelman.

​Vontunzelman said Steve and Amanda Nally jumped at the opportunity when he talked to them about brewing a bespoke beer for the anniversary.

"I thought this would be a good platform for them and for us. Take a little brewery that's operating against the big boys and the ILT, it's a bit like Hauraki started out in their old days."

A three week campaign started on Monday where they were pushing the beer and cider to their listeners and hopefully on to distributors, bars and pubs to carry the beer.