The History

When we first introduced our wildly popular, one-of-a-kind Craft BeerAdvent® Calendar in 2012, we never could have guessed how much joy it would bring to beer enthusiasts across Canada! In its debut year, this (adult only) BeerAdvent® calendar was the hottest gift idea the Canadian beverage industry had seen in decades. The demand for it was so intense, it sold out in a matter of days.

Growing Demand

In the following years, to supply the growing demand from our eager customers, we increased our craft packs production and added a little more magic. Our 2014 edition of the Craft BeerAdvent® Calendar was filled with delectable craft beers from 17 countries around the world while in our 2015 Calendar, we took you from 'coast to coast' and invited you to explore the taste of 24 remarkable craft beers. In fact, within this BeerAdvent® calendar edition were delicious beers brewed exclusively for our customers, making it the ideal Christmas gift idea for family and friends.

The Year of 2020

GOLD medals are proof of excellence. Usain Bolt charging down the track to victory in Beijing, Michael Phelps dominating the pool in London and Canada winning both women's and men’s hockey in Vancouver are visual moments that connect us to that excellence. With beer, it’s flavour that connects us to excellence: complexity, balance, depth and style. Subtle variations in technique, ingredients, and flavour distinguish the very best from the rest. As in athletics, beers that outperform their competition are awarded GOLD Medals. This box contains 24 GOLD medal beers, none of which have been sold in Canada before. Whether at the Great American Beer Festival, World Beer Cup, or Australian International Beer Awards, all of the beers in this Craft BeerAdvent® Calendar have won the top prize in their respective categories. Expect a wide variety of styles from 24 unique and fantastic breweries! AU-some!!

2020 has been a crazy year, and this Christmas season, social connection is more important than ever. Beer is already social, but this year, the Craft BeerAdvent® Calendar will double down on connecting beer fans across Canada. Through our social media channels, videos, and online tastings we will connect Canada's biggest beer fans with each other and with a GOLD medal winning beer for everyone to celebrate and talk about.

We help grow and nurture the community of craft beer enthusiasts by providing tasting notes and backstories for each beer in the Craft BeerAdvent® Calendar, updated live on our BeerAdvent® Facebook page during the countdown so you can learn about and rejoice in the rich history of the beers you are savouring.

2020 Daily Notes

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Looking for a Christmas gift idea that everyone will love? Call us today at 1-877-519-9955 to learn more about our exclusive craft packs and discover the joy of our Craft BeerAdvent® Calendar.