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George Lakoff will show you how our brains are wired to respond to certain ways of speaking, how republicans have mastered the use of language to advance their causes, and how liberals might use language to be better heard by the other side. Arlie Hochschild will talk about her on-the-ground research in Louisiana, where we hear from real Trump supporters in their own words.



This insightful evening will teach you not only how to talk to Trump supporters but to understand the different metaphorical frames they use to think about politics. This is an event you won't want to miss.

https://www.indivisibleberkeley.org/events/2017/4/17/reaching-out-to-trump-voters





