Strident and narrow beauty standards are harmful to both women and men.

UK-based Internet medical service Superdrug Online Doctor commissioned graphic designers from 19 countries around the world to Photoshop a man to "make him more attractive" to people in their country. The project was inspired by Esther Honig's 2014 Photoshop series, in which graphic designers retouched a woman's body based on their country's beauty standards.

The man in the photo volunteered to give his picture to the company.

According to research from Superdrug Online Doctor, 40% of men they sampled felt pressure and anxiety to have trim bodies, though different sample sizes, locations and time frames can alter survey results greatly (the sample size of their research is unclear). The company concluded that both men and women suffer from society's impossible standards of beauty.

"Men suffer equally with women around low body confidence as many strive to attain a standard of ‘attractiveness’ that is both often unobtainable and, as this report shows, driven by cultural perceptions and advertising ideals," a statement explaining the project reads on the company's website.

The project was also partially inspired by a 2012 survey conducted by the University of the West of England, which theorized that men feel more pressure than women to be thin (80.7% of British men compared to 75% of British women).

There is no doubt that the pressures affect both genders. One survey of 1,000 women, conducted in 2014 by Glamour and Ohio State University, concluded that 80% of participants felt badly when they looked in the mirror.

While some of the Photoshopped images in this series show men with six-pack abs and long, flowing hair, not every graphic designer chose to change the man's body in such drastic ways. Some images keep his muscle tone the same and simply make him skinnier, while others make him look even bigger and barrel-chested. A few only change the man's body in very minor ways.

Superdrug Online Doctor says it is planning to do more projects looking into the body images of both men and women.