In the year 2020, things have changed a lot. Business owners have left no stone unturned to harness the power of the internet audience to gain maximum benefits in their business. SEO also will be changing a lot in 2020.

With the inculcation of Artificial Intelligence (AI) and BERT in Google Algorithm, things are not going to be the way they used to be. You have to take that one leap extra to be on top.

Here are some tried and tested tips which will help you to survive in the long run in front of your business competitors

Optimize the foundation stones of SEO

No matter what the future of SEO is going to be, Titles, meta tags, meta description, headers, alt text, site speed, robots.txt, site maps, UX, CRO, Analytics, etc are always going to be the foundation stone of any SEO Services strategy. Proper Optimization of this stuff is always going to play a pivotal role in ranking your website on top pages of various search engines.

Many conversations are going on in this regard that Alt text is no longer that important as Google crawlers have become smart enough to understand what the image is all about, but still taking chances from our end is never a good idea.

Targeting the right keyword:

I have seen people with a simple and straight forward approach while doing keyword research. They just access a tool that is in fashion at that point of time and pulls out the keywords with large volumes.

No doubt this is the best way and will always turn out for your business. But try and understand that these are just tools, they will never be a match to our intelligence.

Use your head, think from a customer’s perspective and then decide what keyword you have to target.

There can be a case where a keyword with a huge monthly volume may not deliver results, and a keyword with very little volume may help you get good profit margins.

Thinking beyond the box is the key to success in the battle of excellence over this online world.

Content will never go out of fashion:

With the sole aim of pouring the best to its searchers, Google is and will be giving, the topmost priority to the content you will be offering.

Good content doesn’t mean that you have to write paragraphs loaded with a good vocabulary.

Even if you are writing normal sentences, but your intent is very clear so that even a kid of class 6th can understand it without the need for parental guidance then your content will be surpassing all.

Schema markup: A must for every website

If you are not using Schema markup, then you are missing a lot. FAQs (frequently asked questions) Schema, breadcrumbs, business info, etc are really important. As per various case studies, this is going to be the future of SEO.

Featured snippets optimization is the next most important thing

You may be losing a lot if you are overlooking this stuff. There can be a whole book that can be written on how to optimize the featured snippet. However, the tried and tested way is always going to be the same. Summarise your content properly and make it as simple as possible.

Visuals: The future of SEO ranking factor

Everyone knows that youtube has become the second most accessed search engine after Google. What can possibly be the case here?

Well, the answer is simple. Most of the people coming with the intent of searching some stuff over the internet don’t want to waste time in going through long texts. Rather they prefer to see visuals. As per studies, visuals have longer retention in the mind of a person. So no doubt visuals are going to be the most important aspect in ranking over search engines.

In the nutshell, for getting on over various search engines and sustaining your position over there, you have to keep on iterating your strategies with the sole aim to understand and fulfill the searcher’s intent. You will have to tame your audiences, involve them in your content. Start a conversation, try to get as much engagement as possible. Sooner or later you will have a huge audience base which will help you establish yourself as a distinguished identity over search engines.