A SYDNEY health food business has copped a torrent of abuse after it started selling homemade vegan Anzac cookies.

Ella’s Wisdom Cauliflower Shortbread cookies claim to be free from gluten, dairy, soy, egg and refined sugar.

However, the cruelty-free recipe isn’t what’s got people’s backs up.

A picture of the offending treat was posted to online forum Reddit, where users were quick to slam it as “un-Australian”.

“Cookie? That’s un-Australian! It’s called a biscuit round here,” one user wrote.

However, the problem became a lot more serious when someone asked if its use of the word “Anzac” was authorised.

“Yeah they could find themselves in a bit of trouble over that,” one man wrote.

By law, the term Anzac can only be used with permission from the Minister of Veterans’ Affairs — and misuse for commercial purposes is an offence.

“There is a general exemption granted for Anzac biscuits, as long as these biscuits remain basically true to the original recipe and are both referred to and sold as Anzac biscuits and never as cookies,” another chimed in.

Instagram users were a little kinder.

“Hi guys, this popped up on my feed. I am just wondering if you have spoken to the DVA regarding the use of Anzac?” asked Nicolas Taylor.

“We had no idea about the fact that was a protected term,” the company replied.

“When we started selling our cookies at the markets people started referring to them as Anzac cookies so that’s how we called them, we did not mean any disrespect to the country we love and we simply wanted people with different dietary requirements to enjoy some Anzac like cookies as well.

“We sincerely apologise for any hurt feelings this might have caused.”

Ella’s Wisdom said it has been in contact with the DVA.

The offending biscuits will be sold until stocks last and then renamed.