UPDATE: Brandon Cash, owner of the Rainey Street bar named Unbarlievable who has come under fire for racist and misogynistic comments against patrons critical of his establishment, issued an apology Friday evening. In an email sent to Patch, a public relations consultant emailed a prepared statement from Cash in which the bar owner apologizes for his actions:

"It is with profound humility that I issue this heartfelt apology. To those who I have hurt and offended, I am deeply sorry. My words and actions were wrong, inappropriate and inexcusable. They certainly don't exemplify the values of a community that I love and care deeply about and my insensitive actions do not represent the views of my loyal and dedicated employees. "Austin has been my home for over 30 years and I have worked hard to create hospitality experiences that reflect our unique, fun-loving Austin culture and attract patrons and guests who appreciate it. Unfortunately, my own intolerable actions have contributed to a negative environment that has detracted from that culture and vision. I fully realize that forgiveness may not come easily, but I am asking for it and I pledge to earn it. I am going to work diligently to earn back the trust of my customers, my employees and this community."

A number of people have scheduled a protest this Friday outside the establishment to decry Cash's words and actions that sparked the controversy. It's unclear whether that protest will still be staged in light of his apology. Read the original story by Patch below.

From earlier: EAST AUSTIN, TX — There are tourist-appealing bars throughout the country that have as their gimmick server sarcasm, where everybody's in on the joke. But a bar along the Rainey Street entertainment district appears to have taken unexpected behavior to new heights (or lows, depending on outlook) with accusations of beer bottles arranged on tables in the shape of a swastika and racist commentary about its clientele.

A group dubbed "Defend our Hoodz," which rails against brisk gentrification overtaking established neighborhoods in Austin, has called attention to the bar's unconventional marketing. Organizers of the group paint the tactics at the bar named "Unbarlievable" as symptomatic of an aggressive influx of new commercial interests from out of state capitalizing on the hot Austin real estate market at odds with more progressive ideals embraced by the city.

"Table next to us ordered a lot of beers, and the worker brought the beers out then put them in the shape of a swastika," one customer wrote on Facebook. "Totally uncalled for and disrespectful." The customer noted she complained to the owner of the bar, but he didn't respond to her complaint.

A subsequent response to complaints reflected this dismissal but with attendant curse words (caution to readers): "If you have feelings, all complaints should be directed to our HR department," someone with official administration duties wrote on the bar's Facebook page. "You can reach them at getf***ed @ unbarlievable dot com." According to records, the owner of the bar is Brandon Cash, who also owns the Goodnight bar on Anderson Lane and the Rooftop on Sixth Street. The Rainey Street establishment reportedly opened this spring and has a circus theme to it. Some are now calling for a boycott for all of Cash's businesses.