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Liverpool football fans have been angered by a new Pepsi Max advert which has used a quote from legendary manager Bill Shankly .

The advert, which is to sponsor the Champions League, begins with a voice over which reads: “Some people think football is a matter of life and death, but football fans know that it is much more important than that...”

The quote has struck a cord with LFC fans across the country for its striking similarity to the quote used by the former Liverpool manager, which reads “some people believe football is a matter of life and death. I am very disappointed with that attitude. I can assure you it is much, much more important than that.”

However fans have slammed Pepsi for not attributing the quote to the late legend, with one writing on Twitter that the drinks brand had ‘no class’.

On Twitter Dr Chris Mimnagh wrote: “Just seen @pepsi advert, “football is a matter of life and death” what a shame to not credit Bill Shankly @LFC #ynwa- poor show Pepsi”.

Another tweet by Simon Hughes read: “No class @pepsi ripping off #billshankly quote @LFC” while Anthony Forman wrote: “Pepsi Max advert ripping a famous Shankly quote. I bet they think no one will notice. #LFC” and Neville Jacob tweeted: “So @pepsi ‘s new ad about football can’t even credit Bill Shankly re: ‘life and death’ quote - Someone said - what rubbish! @LFC

A Twitter user called Karen wrote: “It’s a shame Pepsi didn’t credit the late great Bill Shankly with the ‘matter of life & death’ quote!”