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Christmas is not the time to be a turkey - unless you're Terry, the star of Vodafone's new festive advert.

The mobile phone giant has released its annual effort in the battle of the Christmas ads - a heart-warming tale of a 21st century family upping sticks and moving to the countryside.

The one-minute film shows mum, dad and three children embrace Terry's arrival by building him a coop and involving him in all aspects of family life.

The young bird is seen waiting for the children to come home from school, riding a skateboard and posing for selfies.

Read more:Watch Aldi's hilarious spoof of the John Lewis Man on the Moon Christmas advert

But as winter arrives it looks like Terry is about to become the family dinner instead of the pet.

As the dad mournfully carries the now fully-grown turkey into a shed, the children look on in tears, while mum consoles them.

The film then cuts to dad pulling Christmas dinner out of the oven - and turning round holding a nut roast.

Terry is in fact alive and well, sitting at the head of the table with his family at Christmas.

Cindy Rose, consumer director at Vodafone, said: “Terry’s tale is a classic Christmas story with a twist – featuring a heartwarming message of goodwill.

"This advert brings to life how Vodafone can play a big part in bringing people closer to their loved ones at Christmas, whilst perfectly capturing the nation’s mood at this magical time of year.”