Photo by Erez Avissar

You might have guessed something would go awry when Tyler, the Creator tweeted "They Let My Stupid Ideas Come To Life, Thanks Dew!" in March. Mountain Dew might now regret giving the Odd Future ringleader the creative freedom to make a series of commercials for the brand.

One of the newer clips is particularly grim and tone-deaf, and is drawing serious criticism for its racist undertones and exaggerated use of black male stereotypes, according to NBC Los Angeles (via AllHipHop).

The ad, which has since been pulled from Odd Future's YouTube channel and Mountain Dew's Green Label Sound website, shows a battered and bruised white woman attempting to identify her attacker from a line-up of all black men (members of Odd Future) and Tyler's infamous Felicia the Goat character. The goat ends up being the perpetrator, threatening the woman (via a Tyler voiceover), "Ya better not snitch on a playa." A detective prods the woman to identify one of the Odd Future members, saying, "It's the one with the doo-rag." In an earlier ad, Felicia the Goat is pictured attacking the woman, who plays a waitress. (Tyler tweeted, "IDIOTS THE LADY IN THE NEW MOUNTAIN DEW COMMERCIAL IS THE WAITRESS THAT GOT ATTACK RETARD")

The video is being called "arguably the most racist commercial in history" by author and scholar Dr. Boyce Watkins. He writes on his website, "Of course, in the world of Mountain Dew, every single suspect is black. Not just regular black people, but the kinds of ratchety negroes you might find in the middle of any hip-hop minstrel show... Apparently, this is the kind of ad you put out if you want to appeal to the black male demographic."

Odd Future's camp has not responded to a request for comment.

Update: The Associated Press reports that PepsiCo, Mountain Dew's parent company, "apologized in a statement and said it understood how the ad could be offensive." The AP reports, "Jen Ryan, a spokeswoman for PepsiCo, said the company was alerted on Tuesday by its consumer relations team that some people found the ad offensive. The company immediately decided to take down the spot and was told by Tyler that he would remove it from his YouTube channel as well, she said."