Beer revamp

The campaign for “Better Beer for Britain” comes after Carlsberg’s revamp of its flagship beer in the UK. The brand also said that despite its famous strapline, its previous lager was ‘Probably NOT the best beer in the world’.

The Carlsberg Battle Bus will be pulling up across the capital on Tuesday 10 December and Wednesday 11 December to deliver on the campaign promise in the form of a can of, probably, the most balanced pilsner in the world.

First arriving at Kings Cross on Tuesday 10 December, the Carlsberg Battle Bus will move to Charing Cross on Wednesday 11 December and offer adults over the age of 18 one free sample of their new Danish Pilsner.

Carlsberg will not be looking to debate over its brew after successfully completing its mission to revamp every aspect of its beer.

The end-result is a perfectly-balanced 3.8% ABV Danish Pilsner, which has been ‘rebrewed from head to hop’ to deliver a crisper, fuller flavour than its predecessor.

Early opinion polls are favourable, indicating that 59% of UK lager drinkers prefer the taste of the new brew over the current UK No.1 mainstream lager.

Climate change concerns

With climate change policies high up on many voter’s priorities, Carlsberg will also be reminding Brits as to how the brewer continues to ‘brew for a better tomorrow’ with the introduction of more sustainable packaging.

Last year, the brewer introduced the innovative new ‘Snap Pack’, pioneering technology that uses small glue dots to hold cans together rather than traditional plastic rings, a change that will see Carlsberg reduce its plastic usage globally by 76%.