Mercedes-Benz India India sales rises 1.4%

Mercedes-Benz India in 2018 continued its market leadership position in the luxury car segment for the fourth year in a row by selling 15,538 units as compared to 15,330 units sold in 2017, up 1.4%. Growth was maintained despite strong macro-economic headwinds witnessed in the second half. Improvement was seen across segments from the New Generation Cars, sedans, the SUVs and the AMG, the company said.

In the luxury car segment that generated total sales of 40,340 units in India, Mercedes-Benz India was able to corner a market share of 40%.

Martin Schwenk, managing director & CEO, Mercedes-Benz India said, “We are satisfied with our sales performance in 2018 despite facing strong macro-economic headwinds in H2, resulting in low consumer sentiment that posed significant sales challenges. We however made a strong comeback in the Q4 period and were able to achieve a year-on-year growth.”

“2019 is going to be an important year for Mercedes-Benz India, as we reach the milestone of ‘25 years of Mercedes-Benz in India’,” he said.