People are furious the word Easter is not on the front of some Cadbury chocolate eggs (Picture: Cadbury)

As you enjoy the four-day bliss that is the Easter bank holiday, spare a thought for the PR team at Cadbury.

It’s all systems go for them during this hectic period, but it seems like all they do is respond to daft claims about Cadbury cancelling Easter.

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It’s become an annual bone of contention for those on social media who cry ‘political correctness gone mad’, claiming Cadbury has removed the word Easter from its products.

Some even threat to boycott Cadbury altogether if it doesn’t clearly show a Christian significance on its packaging next year.


This is despite the word Easter being clearly visible on many of its products.

As you can see, the word Easter is clearly visible on its products (Picture: Cadbury)

Ukip has politicised the debate, suggesting supermarkets and chocolate makers have changed how they market Easter so not to offend anyone.



‘It’s amazing that in such a politically correct society we can’t call Easter eggs Easter eggs anymore,’ Ukip’s official Twitter account tweeted on Monday.

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The far right has taken on a claim that Easter eggs have turned Halal in its stride.

Before Tommy Robinson, the former leader of the far-right group EDL, was suspended from Twitter, he posted: ‘Easter is a Christian holiday. Why the fuck are the eggs halal! Islamisation of the UK.’

He failed to mention that chocolate eggs are Halal by default as they do not contain meat or anything haram.

This old egg makes has no mention of Easter (Picture: Rowntree)

Cadbury has repeatedly insisted that its chocolate is suitable for Muslims, but it is not Halal certified.

Others jumping to Cadbury’s defence are sharing images of chocolate eggs from the 1970s and 80s, which have little or no mention of Easter.

While some have suggested that removing the word Easter from the front of packaging is a deliberate marketing ploy, so Cadbury can carry on selling chocolate eggs after Easter Sunday.

And so it appears this tradition of Cadbury having to defend itself is in full swing…

David. In UK our chocolate is suitable for vegetarians & those following a Muslim diet, but they're not Halal certified. The only animal related products we use in UK are milk & eggs.We point out if & when our products are suitable for particular requirements or not. — Cadbury UK (@CadburyUK) March 5, 2018

We have used the word Easter in our communications and marketing for over 100 years and continue to do so in our current Easter campaigns. Easter is clearly stated on the packs and even embossed on some of the eggs themselves. — Cadbury World (@CadburyWorld) March 9, 2018

We have used the word Easter in our communications and marketing for over 100 years and continue to do so in our current Easter campaigns. Easter is clearly stated on the packs and even embossed on some of the eggs themselves. — Cadbury World (@CadburyWorld) February 28, 2018