We all know cruelty is not a good look. So what to do with the fur coat we've had since long before a glimpse inside fur farms made us realise that dead animals are not a fashion statement?

Snuggle Coats has found the kindest solution EVER. They're collecting the unwanted fur garments hidden away in the backs of closets and donating them to wildlife rescues to comfort the animals in their care — turning something tragic into something heart warming.

What you're about to see is rescued animals nestling into some Snuggle Coats furs. Prepare to have little cartoon love hearts coming out of your eyes ...

Fur belongs to animals.

Comforting rescued wildlife is easily our second favourite way to see fur. The first is on its original owner — animals.

Sadly, millions of animals — including minks, rabbits, foxes, possums and raccoons — are still kept in apalling conditions in fur factory farms. They are forced to live in small wire cages where they're unable to express their natural desires, which leads to chronic boredom and stress. They are then electrocuted or gassed for their furs with some even beaten to death or skinned alive.

All for the sake of what some people call 'fashion'.

Thanks to Snuggle Coats, we now have the opportunity to try and make amends for the mistakes of the past, and move towards a kinder world. Do you have a fur to donate? Click here to find out how to give it back to the animals!

More ways to help: