Google has confirmed a second annual ‘Made By Google’ hardware event where it will announce Pixel 2 and more. The private unveiling will take place in San Francisco beginning at 12:00pm ET on October 4, a drooling 365 days after last year’s showcase. Google will introduce not one, but two, Pixel successors, the Pixel 2 and Pixel 2 XL, along with a range of accessories including Google Home Mini and Max smart speakers, revamped Daydream View VR headset and Pixelbook, a third Chromebook Pixel installment. With rivals already having released their fall wave of products into markets, Google is a few steps behind and will have its work cut out for this year’s release, expected some time in late October or early November. Here’s what we know and what you can expect to see.

Beginning with Pixel 2 and Pixel 2 XL, which are part of a relatively new product line unlike successful competitors in the same category, Google will need to draw attention away from those having purchased a phone from another brand. Last year, Google executed a successful marketing plan but couldn’t finish the job with supply issues it had experienced. The new models which are said to be made with the average consumer in mind, will need to capture the likes of both past Google phone owners and possible switchers in order to reach Google’s expectations.

Unlike in the past when Google used to announce Nexus smartphones during its annual developer conference, Google I/O, a private hardware event in the early October time frame will seemingly be the trend moving forward now that Google has a new initiative with the help of HTC to market hardware of its own. The search giant is eager to get its latest flagship smartphone into the hands of consumers, and now might be the time for you to consider making the switch over to Pixel, now that the early adopter period is over and Google is more experienced.

Google has built rapid anticipation for its upcoming unveiling through several teasers and leaks. Pixel 2 XL, to be made by LG, is expected to be the real testament to what’s possible to achieve with a smartphone, but Pixel 2, to be made by HTC, won’t be too shabby itself coming in at a smaller size with a leaner design and more affordable price tag. There could be specifications that separate the two apart, and design could vary by model just a bit, with the larger Pixel 2 XL expected to boost slimmer bezels on the front with a 18:9 aspect ratio. Each is said to come in 64GB and 128GB storage options with a few different colors available. We still don’t know which carriers, if any, will carry the new models, though pricing has leaked: Pixel 2 $649 (64GB), $749 (128GB), Pixel 2 XL $849 (64GB), $949 (128GB). Why all of a sudden manufacturers think its okay to charge this much, we don’t know, but thankfully, there’s Google financing.

Google officials could also showcase new gadgets while on stage October 4. We’re expecting Google to unfold all the official details to new Google Home Mini and Max speakers, a Daydream View headset and super high-end Pixelbook ChromeOS laptop. We could also see a pair of ‘Bisto‘ Google Assistant headphones announced, Google Assistant availability for Chromebooks, or something in partnership with HTC that could be included in every box, or at least part of a bundle deal for those who pre-order any of Google’s new devices early. We’ll finally be able to make sense out of all prior leaks, reports and rumors that have spread over recent months. Though Google, more so than most, has been known to keep a few surprises.

Droid Turf will bring you all the news once everything is revealed. The date is closely approaching, so now would be a good time to catch up on all the latest rumors and leaks. Unless of course you like surprises! Below is an outline containing all our reported stories. Simply click the name of each headline to be redirected to the article page where you’ll be able to explore the topic in full depth.

Launch date

Pixel 2 Image / Video leaks

Pixel 2 Feature leaks

Pixel 2 Spec leaks

Pixel Other

Accessories

Watch the video livestream and check out our coverage in the below slider.

Like what you see? Check out some of our top stories down below and use the tags that act as shortcuts to our Made By Google 2017 event coverage and insight. Help Droid Turf expand by sharing any posts using the embedded social buttons.