As part of a long-running effort to win control of the narrative on social media and deter dissent, China’s Communist Party launched a campaign three years ago to criminalize the spreading of rumors. Xinhua’s post suggests an April Fools' Day prank that mocked or undermined the party could have potentially serious consequences.

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But some social media users couldn’t help but see the funny side.

“Every day is April Fools' Day,” one user posted.

“This is Xinhua’s joke, don’t you see?” another wrote.

Others wondered if party-controlled China Central Television had received the memo.

“Watch CCTV news, have China’s April Fools’ Day,” posted one user.

“In the West, it’s only for a day, but a certain (TV) station is fooling 365 days non-stop,” another wrote.

That China’s propaganda apparatus has a problem with satire has long been evident. In 2012, the People’s Daily fell for a satirical report in the Onion voting North Korean leader Kim Jong Un the sexiest man alive. The Communist Party newspaper ran a 55-page photo spread in tribute to Kim, quoting the Onion as celebrating his devastatingly handsome looks, round face, boyish charm and strong, sturdy frame — not realizing it was satire.

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Li Zhurun, a former journalist and university professor, realized 16 years too late that he had been fooled by an April Fools' Day gag. In 1981, he read a report that cadets at West Point were being taught about legendary Communist Party soldier Lei Feng. He put the story in a report, and it was widely circulated and believed in China. It wasn’t until 1997 that he realized the original story had been published on April 1.

On Friday, one social media user had an ironic suggestion for party authorities.