This festive season crores of money was spent on promotions by major players like Amazon, Flipkart, Snapdeal, Shopclues. This season there was an average growth of 40% for most of the major ecommerce players. Electronics shopping including Mobile phone and home appliances was the most preferred item shopped online. The trend was mostly towards lucrative exchange and cashback offers. Shop Pirate Coupons conducted a study on online festive shopping trends through this infographic.