The EU commission has been accused of adopting “grotesque” and “fascist” rhetoric after it created a new “Commissioner for Protecting our European Way of Life” role to oversee immigration policy.

Incoming president Ursula von der Leyen unveiled the new job along with the rest of her cabinet at a press conference in Brussels on Tuesday, explaining that it would cover migration issues.

But critics said the new job’s Orwellian-sounding name suggested that immigrants were a threat to the European way of life.

Ms Von der Leyen said the new Commission cabinet was “as diverse as Europe is” – though critics also pointed out that all of its members are white.

Many of the posts in Ms Von der Leyen’s new cabinet, which will serve for five years, have avoided traditional ministerial titles for more goal-orientated names like Commissioner for “A Stronger Europe in the World” and “An Economy that Works for People”.

But it is the migration commission’s rebrand that has raised the most eyebrows. Labour MEP Claude Moraes said that “calling the European Commission migration portfolio ‘protecting our way of life’ is deeply insulting”, adding that the “weird and odd titles’ of the Commission would create “confusion”.

Molly Scott Cato, a British Green MEP, told The Independent: “This looks like the portfolio to fight back against the rise of the fascists, but only by adopting their divisive rhetoric around ‘strong borders’.

“What Greens value about our European way of life is our role as a beacon of compassion and diversity. We will continue our work to ensure that Europe remains a safe harbour for those fleeing persecution and to champion global human rights.”

Dutch liberal MEP Sophie in ‘t Veld told The Independent: “The very point about the European way of life, is the freedom for individuals to chose their own way of life. We do not need a Commissioner for that, thank you very much.”

“The implication that Europeans need to be protected from external cultures is grotesque and this narrative should be rejected.

“The only threat to “our way of life” is autocrats and populists like Orbán, Kaczinsky or Johnson trampling all over the rule of law, fundamental rights and democracy. Instead of creating fake portfolios, the Commission should show some more guts in upholding the values we have laid down in our treaties, laws and case law.”

The job has gone to Margaritis Schinas, former chief spokesperson for Jean-Claude Juncker (EbS)

NGOs also criticised the mode. Eve Geddie, director of Amnesty International’s European Institutions Office, said: “Linking migration with security, in the portfolio of the Commissioner for Protecting our European Way of Life, risks sending a worrying message.

“People who have migrated have contributed to the way of life in Europe throughout its history. We trust that Commissioner designate Margaritis Schinas will work hard for an EU in which safe and legal routes allow migrants to continue to contribute to the future of Europe.

The ‘European Way of Life’ that the EU exists to protect is one which respects human dignity and human rights, freedom, democracy, equality and the rule of law.”

Refugee crisis - in pictures Show all 27 1 /27 Refugee crisis - in pictures Refugee crisis - in pictures A child looks through the fence at the Moria detention camp for migrants and refugees at the island of Lesbos on May 24, 2016. AFP/Getty Images Refugee crisis - in pictures Ahmad Zarour, 32, from Syria, reacts after his rescue by MOAS (Migrant Offshore Aid Station) while attempting to reach the Greek island of Agathonisi, Dodecanese, southeastern Agean Sea Refugee crisis - in pictures Syrian migrants holding life vests gather onto a pebble beach in the Yesil liman district of Canakkale, northwestern Turkey, after being stopped by Turkish police in their attempt to reach the Greek island of Lesbos on 29 January 2016. Getty Images Refugee crisis - in pictures Refugees flash the 'V for victory' sign during a demonstration as they block the Greek-Macedonian border Refugee crisis - in pictures Migrants have been braving sub zero temperatures as they cross the border from Macedonia into Serbia. Refugee crisis - in pictures A sinking boat is seen behind a Turkish gendarme off the coast of Canakkale's Bademli district on January 30, 2016. At least 33 migrants drowned on January 30 when their boat sank in the Aegean Sea while trying to cross from Turkey to Greece. Getty Images Refugee crisis - in pictures A general view of a shelter for migrants inside a hangar of the former Tempelhof airport in Berlin, Germany Refugee crisis - in pictures Refugees protest behind a fence against restrictions limiting passage at the Greek-Macedonian border, near Gevgelija. Since last week, Macedonia has restricted passage to northern Europe to only Syrians, Iraqis and Afghans who are considered war refugees. All other nationalities are deemed economic migrants and told to turn back. Macedonia has finished building a fence on its frontier with Greece becoming the latest country in Europe to build a border barrier aimed at checking the flow of refugees Refugee crisis - in pictures A father and his child wait after being caught by Turkish gendarme on 27 January 2016 at Canakkale's Kucukkuyu district Refugee crisis - in pictures Migrants make hand signals as they arrive into the southern Spanish port of Malaga on 27 January, 2016 after an inflatable boat carrying 55 Africans, seven of them women and six chidren, was rescued by the Spanish coast guard off the Spanish coast. Refugee crisis - in pictures A refugee holds two children as dozens arrive on an overcrowded boat on the Greek island of Lesbos Refugee crisis - in pictures A child, covered by emergency blankets, reacts as she arrives, with other refugees and migrants, on the Greek island of Lesbos, At least five migrants including three children, died after four boats sank between Turkey and Greece, as rescue workers searched the sea for dozens more, the Greek coastguard said Refugee crisis - in pictures Migrants wait under outside the Moria registration camp on the Lesbos. Over 400,000 people have landed on Greek islands from neighbouring Turkey since the beginning of the year Refugee crisis - in pictures The bodies of Christian refugees are buried separately from Muslim refugees at the Agios Panteleimonas cemetery in Mytilene, Lesbos Refugee crisis - in pictures Macedonian police officers control a crowd of refugees as they prepare to enter a camp after crossing the Greek border into Macedonia near Gevgelija Getty Images Refugee crisis - in pictures A refugee tries to force the entry to a camp as Macedonian police officers control a crowd after crossing the Greek border into Macedonia near Gevgelija Getty Images Refugee crisis - in pictures Refugees are seen aboard a Turkish fishing boat as they arrive on the Greek island of Lesbos after crossing a part of the Aegean Sea from the Turkish coast to Lesbos Reuters Refugee crisis - in pictures An elderly woman sings a lullaby to baby on a beach after arriving with other refugees on the Greek island of Lesbos after crossing the Aegean sea from Turkey Getty Images Refugee crisis - in pictures A man collapses as refugees make land from an overloaded rubber dinghy after crossing the Aegean see from Turkey, at the island of Lesbos EPA Refugee crisis - in pictures A girl reacts as refugees arrive by boat on the Greek island of Lesbos after crossing the Aegean sea from Turkey Getty Images Refugee crisis - in pictures Refugees make a show of hands as they queue after crossing the Greek border into Macedonia near Gevgelija Getty Images Refugee crisis - in pictures People help a wheelchair user board a train with others, heading towards Serbia, at the transit camp for refugees near the southern Macedonian town of Gevgelija AP Refugee crisis - in pictures Refugees board a train, after crossing the Greek-Macedonian border, near Gevgelija. Macedonia is a key transit country in the Balkans migration route into the EU, with thousands of asylum seekers - many of them from Syria, Afghanistan, Iraq and Somalia - entering the country every day Getty Images Refugee crisis - in pictures An aerial picture shows the "New Jungle" refugee camp where some 3,500 people live while they attempt to enter Britain, near the port of Calais, northern France Getty Images Refugee crisis - in pictures A Syrian girl reacts as she helped by a volunteer upon her arrival from Turkey on the Greek island of Lesbos, after having crossed the Aegean Sea EPA Refugee crisis - in pictures Refugees arrive by boat on the Greek island of Lesbos after crossing the Aegean sea from Turkey Getty Images Refugee crisis - in pictures Beds ready for use for migrants and refugees are prepared at a processing center on January 27, 2016 in Passau, Germany. The flow of migrants arriving in Passau has dropped to between 500 and 1,000 per day, down significantly from last November, when in the same region up to 6,000 migrants were arriving daily.

The role was given to Greece’s EU commissioner, Margaritis Schinas, who previously served as the Commission’s chief spokesperson under Jean-Claude Juncker.

Mr Schinas said in a statement: “I am trilled to be nominated for the position of Vice-President for Protecting Our European Way of Life.