We’re launching the world’s first beard stroking station, which will be open for three days at Highcross Shopping Centre in Leicester from Wednesday 20th of December, and we want YOU to be a part of it.

If you or a friend has enviable facial hair, you’re in luck as we’re currently recruiting bearded men to be the subjects of the station, and will pay you £30 per hour for the trouble.

A few important pieces of information:

Only candidates with beards at least 2 inches long will be considered for the positions.

Men with longer Santa-esque beards are preferred.

Must be comfortable with being touched by strangers

The beard stroking station will welcome both men and women, who’d like to take a seat and stroke something soft, during the often-stressful Christmas shopping period. Strokers will have to register their interest in a slot beforehand.

Sound like you? Send us your name, email address and a photo of your magnificent facial hair in all its glory below

Want to get your beard into top condition before having it stroked? Click the image below to browse our beard grooming kits - Use voucher code BEARDSTROKING10 for 10% off







Not got a beard but fancy getting your stroke on? Click here to register and reserve your slot at the pop-up.





Savan Dattani, co-founder of Mo Bro’s, said,

“Christmas is a stressful time of year for most people. You’re in a mad rush trying to buy presents, food and drink, whilst juggling work, a family and other commitments. We had a think of how we could make this situation more enjoyable, and it suddenly came to us - a beard stroking station! We have a few guys with fantastic beards already signed up, but we could do with a few more because we anticipate demand to be high. Santa beards preferred, but not essential!

“It’s fairly common knowledge that stroking soft things, like animals, reduces stress, but we didn’t want to enlist the help of animals because they obviously can be somewhat unpredictable and chaotic! So, doing what we do, we thought beards are the next best thing! We’ll have an array of products available to use, so the beards will be soft and will smell great. Guests of the station can even brush them if they like!”