A mood board (or a branding board) is like a visual rulebook for how your brand should look. It’s an easy way for you to remember your exact color codes, fonts and image style, and then faithfully apply it everywhere.

Next time you have to write an email newsletter, redesign your website, or post on social media, pull up your mood board! It will tell you exactly how these things should look, and it will help keep you consistent.

Remember, consistency is key! If you find it hard to keep all your designs “on brand”, because you can’t decide whether you prefer blue or green, maybe it’s time to step back.

Think about your salon’s personality first and most important, create a brand that is meaningful. If your brand speaks from your heart, you’ll find it much easier to stay consistent. Because you’re not a slave to trends and fashions and which colors are cool at the moment.

So let’s start out by thinking about your salon’s personality.



Step 1: Understand your salon personality



Before you go forward and create a kick ass color palette, matching fonts and branding board, you want to step back and make sure that you’re crystal clear about your business personality.

If you create a brand without it expressing your personality, it will fall flat. You’ll get tired of it. And it will clash with the rest of your business.

So my first advice is to think about your personality. First, read my blog post about defining your salon personality here.

You’ll want to answer these questions about your business:

How would you define your own personality, and what qualities of yours come through in your business?

If you salon were a person, how would she dress, act, and talk with people?

What traits do your ideal clients have that are consistent with your salon personality?

What are the 3 words you’d use to describe your business?

Once you’ve answered these questions, you’re ready to move onto the next step!



Step 2: Create an inspiration board on Pinterest