Activision claims to have sold 6.5 million copies of Call of Duty: Modern Warfare 3 in 24 hours, making it the most successful entertainment launch of anything, ever.

The game took $400 million in sales in one day, according to ChartTrack estimates, beating Black Ops by $40 million and Modern Warfare 2 by $90 million. Both those games set the previous records for day-one sales.This is only two territories, remember - European, Australian and rest of world sales aren't even taken into account. Activision CEO Bobby Kotick claims that "Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for "Star Wars" and "Lord of the Rings," two of the most successful entertainment franchises of all time." Call of Duty: Modern Warfare 3 has done well critically, picking up afrom us and great scores from many other outlets, but has suffered athat's seen its Metacritic user score drop as low as 1.7 over the past few days.Anyone surprised by these massive sales?