What was unthinkable in Gujarat even in February, is not just happening but gathering pace. Over 400 FIRs have been lodged by members of the Muslim community against TV channels, print media and social media accounts engaged in communal messaging against the community.

The FIRs are being backed by screen shots, newspaper clippings and video clips. Muslim lawyers have taken to Facebook to tell the community how to go about it and how to lodge e-complaints with the police if they do not want to visit a police station.

The campaign has immediately silenced a large section of hate mongers. Many of them have deactivated their social media accounts, afraid that police enquiries would reflect poorly with their employers and employability.