Big box retailer Best Buy recently sent a cease-and-desist letter to Father Luke Strand, claiming that a design on the Wisconsin-based priest's vehicle constitutes trademark infringement

Big box retailer Best Buy recently sent a cease-and-desist letter to Father Luke Strand, claiming that a design on the Wisconsin-based priest's vehicle constitutes trademark infringement.

Strand outfitted the doors of his black VW Beetle with oval stickers reading "God Squad," a clear play off of Best Buy's Geek Squad customer service brand, complete with a rather similar font style.

Strand has owned the God Squad-branded vehicle for more than two years. The VW Bug also has a license plate reading "GODLVYA." Strand's former colleague Father Dan Janasik told The Milwaukee Journal Sentinel, "It's obviously not a Best Buy vehicle. When people see the car in public they usually laugh, and then it leads into lots of great conversations with strangers about faith and God."

A Best Buy representative described the decision to send the cease-and-desist letter as, "difficult," telling the paper, "This was a really difficult thing for us to do because we appreciate what Father Strand is trying to accomplish with his mission. But at the end of the day, it's bad precedent to let some groups violate our trademark while pursuing others."

Best Buy is reportedly working with Strand to create a new God Squad logo dissimilar enough from that of Geek Squad so as to not infringe on the company's trademark.