Elisa Roche-Rodriguez is community outreach coordinator at Impact Services Corp., a neighborhood-revitalization group in Kensington. For a decade, she worked along with her mentor, Awilda Ocasio, and the library staff to build up McPherson Square. They fought for the lunch program and the park improvements. They reminded kids that if a neighborhood isn't great, together they can make it great. They organized park festivals and karaoke nights – a neighborhood favorite – and, for a time, a summer camp that took kids on miniature-golf and roller-skating trips. The kids loved it, she said, but it ended because the $25 fee was too steep for many families.