The covers have already become a meme.

Graphic designer Vlad Sepetov created the covers for Kendrick Lamar’s last two projects—untitled, unmastered. and To Pimp A Butterfly—and he recently opened up about the design decisions that went into his latest cover for Kendrick’s upcoming fourth album DAMN.

In a series of tweets, he addressed criticisms of the cover, contrasting it with the “uber political” To Pimp A Butterfly artwork by noting that DAMN. was meant to be more “loud and abrasive”:

Sepetov also explained his decision to put the Parental Advisory logo on the right side, rather than the more traditional bottom left corner:

In the 24 hours since its reveal, the album cover art has already become a meme:

DAMN. is set to drop worldwide on Thursday, April 13 at 9 p.m. PST. It will include Kendrick’s recent single “HUMBLE.” as well as features from Rihanna, Zacari, and U2.

You can read all the lyrics to Kendrick Lamar’s recent single “HUMBLE.” on Genius now.