Today we would like to lift the veil on the explainer video creation process in our studio. We have already briefly described it here. Below you can see a detailed process using Nora explainer video as an example.

Creative Brief

At first, we ask all our clients to fill in the Creative Brief, which helps us to understand the goals of the client, explore the product/service and define the targeted audience.

Creative Brief is the key to the success of the perfect explainer video, fill it in as accurate and precise as you can.

For example having examined Creative Brief in the current case we have understood that the target audience of Nora is the people at the age of 28-45 both sexes, choosing the medical and other types of insurance companies. They have property, work hard and travel often, they are on close terms with their smartphones and tablets and they get used to taking advantage of apps instead of heaps of paper. So they have little time to decide between the dozens of insurance companies, and agility and accessibility are critical for them.

Script-Writing

Now having your creative brief we can start a good old brainstorm with a lot of coffee and good ideas for the future video.