The Revolutionary Pontiac GTO Endura Bumper – 1968 TV Commercial









Posted On YouTube By: Ron Peters

In this commercial. A man in a suit walks to the front of the new GTO holding a crowbar. He announces. “This is a brand new 1968 Pontiac GTO. It’s been beautifully restyled from bumper to bumper.” Then he turns and starts rapidly smashing the GTO’s front painted rubber bumper with the crowbar. He whacks the sides, and the center of the bumper.

Wow! Not a dent or a scratch.

He then looks to the camera and says. “This is a brand new 1968 Pontiac GTO. It has a new bumper, it’s the most revolutionary new bumper since bumper. Seems like, everything those Pontiac Engineers touch turns to great.”

Line Up. 1968 Pontiac GTO Endura Bumper – TV Commercial.

Posted On YouTube By: ChargerDaytona

In this commercial. Men in white lab coats are lined up next to the new 1968 Pontiac GTO. The men are chattering while they take turns waking the GTO’s all new Endura painted front bumper. The men whack the bumper with a crowbar. Trying very hard to damage it.

“Every year Motor Trend Magazine evaluates all the new cars before naming its car of the year. They look for outstanding styling, great engineering and ingenuity of design. This year motor trend gave Pontiac the car of the year award for the fourth time. In fact, Pontiac is the only car maker ever to receive a car of the year award, four times. We suspect the bumper had a lot to do with it. Seems like, everything those Pontiac Engineers touch turns to great… “

The Pontiac Endura Bumper

The Pontiac revolutionary new Endura Bumper was made of closed cell urethane foam, bonded to a steel frame. The Endura bumper was exclusive to the GTO in 1968. The remarkable bumper was very durable. It was resistant to fire, heat, gasoline and acids. The bumpers rubberized foam had the amazing ability of returning to its original shape when bumped or smashed.

More importantly, it gave the designers freedom to create bumpers in new creative shapes. The bumpers can now be blended into the fenders and finished with the car’s paint scheme.









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