An eight-point win by the Eastern Conference in the NBA All-Star Game on Sunday could add up to a six-figure loss for a Texas businessman.

Houston jeweler Johnny Dang offered any customer who bought his brand of watch a full refund if the East beat the West in the NBA All-Star Game. AP Photo/Chris Pizzello

Houston jeweler Johnny Dang, known for the flashy watches he sells to athletes and celebrities, offered any customer who bought his brand of watch a full refund if the East beat the West, which had won the last three games. Dang looked to be in good shape before the East rallied from 18 points down for a 163-155 victory.

Dang, who calls himself "TV Johnny," told ESPN.com that he sold 37 watches worth about $200,000. Those who bought the watches can get their money back, and keep the watch, by bringing in their receipts on Friday.

"I've been in business for 18 years and this is the first time I've done an offer like this," said Dang, who has three stores in the Houston area. "But it was worth taking a chance for the people who have been loyal to me over the years."

Dang, whose business partner is rapper Paul Wall, said he picked the West because he felt he owed it to support the conference of his hometown, Houston Rockets.