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There have been calls on social media to boycott Ralph Lauren after the brand dressed Melania Trump for the inauguration last Friday.

The brand designed a custom-made powder-blue dress for the new First Lady, which she wore with matching elbow-length gloves and diamond earrings.

However, a social-media hashtag has since been launched, protesting against the label for working with Trump. Some Twitter users believe the move shows that Lauren doesn't care about sexual assault towards women – a reference to the numerous allegations that have emerged concerning the new President. Others have tweeted the brand, writing: "It's not OK to support oppression."

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Ralph Lauren just hurt a lot of women today and we won't forget. It's not OK to support oppression. #boycottralphlauren #imwithtomford — Sarah Wickham (@Fightforliberti) January 20, 2017

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Ralph Lauren doesn't care about sexual assault against women. @RalphLauren #boycottralphlauren — Kris (@Bolsterwoman) January 20, 2017

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I couldn't care less who dresses Melania Trump but THIS 👇 this is disgusting #BoycottRalphLauren https://t.co/CjqcFhPf6Z — N 🌿 (@nasiiibs_) January 21, 2017

An anonymous source from Ralph Lauren said that the reception to dressing Trump was not all positive.

"We immediately started to get complaints about Melania Trump wearing [the label]. And people are using the #boycottralphlauren hashtag," said the source.

Lauren also dressed Hillary Clinton for the inauguration, who wore a white pant suit. The move is thought to show an apolitical stance.

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