Naturally, this isn't just about getting the BMW roundel in front of more eyeballs. The company hopes that its racing and standard production groups will learn a thing or two from each other, shaping its long-term plans. It's not hard to see what could happen from there -- BMW could learn more about developing high-performance EVs and expand its eco-friendly lineup beyond a couple of niche models. Think of this team-up as a hint at the automaker's long-term future.