Microsoft Pay to get through Adblock Plus

Microsoft Pay to get through Adblock Plus

| Source: winbeta.org Author: Mark Campbell

Microsoft Pay to get through Adblock Plus

Microsoft Google and Amazon have all paid Eyeo, the company behind adblock Plus, in order for their advertisements go unblocked on their websites for using the Adblock Plus Extension.

Online advertising is a very large part of making money online with Microsoft saying that it is a worth $120 billion, this makes blocking ads a very controversial subject as it prevents websites from earning money from views unless the Ad-blocker Whitelists their website.

With the popularity of browser extension such as Adblock Plus and other similar apps, viewership of advertisements goes down which leaves many many websites in a position in which they do not make as much money.

While to many ads are seen as disruptive, especially when they are bombarded with them in pop-ups or expand to cover the article you are reading or start using your PC's speakers, while the blocking of these ads can be seen as very beneficial to your web browsing experience remember the content creators behind the ads.

With these big players paying to get their ads unblocked it makes me wonder how many others are being "held to ransom" by companies such as Eyeo. I urge any readers of this article to help support sites with non-intrusive ads by whitelisting them or to stop using adblock extensions entirely, without your support some of your favourite content creators many not survive as we travel into the future.

In this situation my mind wanders off to the fate of Joystiq, which was shut down just yesterday. I wonder how heavily they were affected by ad blocking extensions.

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