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Forget rubber mice and balls of string, your cat wants video games.

At least, that’s what the folks over at pet food maker Purina believe.

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In an effort to expand — yes, expand — the market for cat-focused video games, the company is planning a weekend-long Games for Cats Hackathon games jam where local game developers in the Los Angeles area will have a chance to develop games designed just for cats.

“Friskies is excited to feed your cats’ senses with these games made just for cats,” reads a statement on the game jam’s website. “The colors, movement, and game-play have been researched and tested for maximum feline fun.”

There are some pretty hefty prizes being offered to the teams that create the most feline friendly titles.

A whopping US$15,000 is being offered to developers who can create the best and most creative games to get cats and kittens alike to take a liking to their owners’ tablets. Second and third place teams will also take home US$3,000 and US$2,000 respectively.