Hi, I’m Alex.

My biggest focus is human potential — how can we become the best version of ourselves? I try to find anything that fundamentally changes the way we can work, live, and achieve. This is where the name Critical Chance comes from — I share “critical” opportunities in an email newsletter. We are moving into a new age of business; intangibles like social impact, effective leadership and employee happiness far outweigh marginal gains on balance sheets. Companies that have purpose embedded within their mission and culture will thrive. My entire career has been at Google working across a wide range of disciplines — strategy, sales / customer service, and positive psychology. I created a Happiness course which has been taught to thousands of people across the country.

Why not you? I’m grateful for the opportunity to learn and grow every day. Enter your email to sign up for my free newsletter below.

Newsletters Volume 1 – Available NOW!

We are all striving to become our best selves. You can have a plan, but without the right motivation and principals, you will suck at executing it.

In Newsletters Vol.1, I’ve combined stories and quotes from Scott Adams, Lao Tzu, J.K. Rowling and others to organize four core principles.

Whether you’re building new habits, starting a business, or just focused on being your best self… This is a book that you can return to again and again.