Everyone wants to build great products. Here’s how you can do so.

Product Design is at the heart of a startup. An idea needs a LOT of work before it develops into a well received product. With limited time and money, one doesn’t have the space to make blunders. Errors are okay, they will help you be better. So here is a way to make sure you don’t do blunders, but build great products that people love!

1. Understand The Problem

I want you to first understand the significance of the problem you are solving. Write down the problem statement before you start thinking about your product. You should look at it as many times as possible.

Every problem has a trigger, a frustration point and an objective. When you face a frustration point triggered by something (time, place, can be anything), you desperately want to not face it again — thats your objective. Identifying objectives to be done helps you filter out the extra stuff. If something helps solve your larger problem, good, if not throw it out of the window.

Say you were to start Snickers as a product and identify Peter as a potential user. Peter didn’t buy Snickers cause he matched your segmentation or he is similar to you.

Understand Peter’s needs! (PC: Intercom)

He will buy the snickers (objective), if he feels hungry (trigger) because he needs to satisfy his hunger on the go. (frustration).

Identify the smaller problems that need to be solved to solve the bigger problem. Identifying the problem that your users need to be solved is a very crucial step.