When Lieberman started aduring his senior year of college, he was mostly looking for a way to keep busy. He had already accepted a job offer from Morgan Stanley and was taking only two classes at the University of Michigan, so he used his free time to help other students land jobs. “I asked students how they kept up with business news, and they all had the same canned answer,” Lieberman, now 25, recalls. “They read the Wall Street Journal and such but had no time to read it cover to cover.”