Japanese Automaker Nissan has announced that the company ended 2018 with huge statement after a record-breaking sales growth of 40-percent or equivalent to 34,952 units sold.

According to the Chamber of Automotive Manufacturers of the Philippines (CAMPI), Nissan currently holds an 8.7-percent market share. Despite of the higher excise taxes, rising inflation, and increasing fuel prices, Nissan is the only automaker that posted a double-digit growth in 2018.

The Nissan Navara was the main key driver for the company’s growth, as the popular pick-up truck contributed 46.2-percent of the sales. Meanwhile, the new Nissan Terra also drove sales for the company, as the much-awaited M-SUV already contributed 11.9-percent of sales locally after its launch last May. Other models performed well in the country last year, notably the Nissan Urvan and Almera contributing to 19.5-percent and 17.5-percent, respectively.

Ramesh Narasimhan, President and Managing Director of Nissan Philippines, Inc said that the company’s performance came from executing the basics of focusing on product, process, and people. “To change the game, we have to stick to our fundamentals. With what we have achieved last year, we can now look forward to dreaming bigger for 2019,” he said.

Kudos to Ramesh and Nissan Philippines!