by: Mauricio Rubio Jr.

email: mrubiophoto52@gmail.com

twitter: @MRubio52

Cubs fans should take note of the Evan Longoria extension. The 3B is locked up to be in Tampa Bay until 2023, well beyond his peak value as a player. His best years are likely to be in Tampa (unless he is traded).

Chicago Cubs fans have a reflex, a default setting that refuses to be turned off. We desperately want to win a World Series but our collective idea of how that should be accomplished is just off. When Prince Fielder hit the free agent market while the Cubs were beginning the tear down phase we the fans judged that the big market Cubs should sign Fielder and try to compete THIS YEAR.

In fact, anytime a free agent hits the market (Pujols comes to mind immediately) we the Cubs fans pine for said player desperately hoping that he is the solution to the apparent Curse of the Cubs. It’s what we default to. It’s how we react to big names that can be had for big bucks.

It’s incredibly short-sighted and given recent events it’s likely to become more and more unlikely.

TV revenue is going up in baseball which means that more teams have more money to play with. I mean hell, the Dodgers pulled off trades for Adrian Gonzalez, Hanley Ramirez, Josh Beckett, and Brandon League while taking on an ungodly amount of payroll and then bid 25.7MM to have exclusive negotiating rights with Korean pitcher Ryu Hyun-Jin. And none of that money matters as much because they just got a TV deal worth 6-7 billion dollars. I think they will be able to afford to keep their young talent on the roster.

More teams are going to try and extend their talent like the Nationals did with Zimmerman, what the Rays just did with Longoria, and what the Cubs did with Castro. The upcoming free agent classes are pretty weak. Going on a spending spree and trying to fix it all via free agency is a flawed plan, there aren’t enough solutions that are likely to hit the market anytime soon.

We don’t like the rebuilding thing. It bothers us as fans. I’ve heard a lot of arguments to the contrary, mainly the “I pay a lot of money for season tickets I want them to go for it NOW!” variety (other hits? “How long do I have to wait?” “We’re a big market team we should spend like a big market team.” “We don’t know if any of the prospects will be any good.”).

Yet the Cubs will continue to rebuild. In all honesty the complete tear down isn’t quite complete yet. Soriano and Garza are still on the books and we’re only one draft into this experiment.

The Cubs are going to have to do this with smart player development and good trades. You know, do it like a good baseball organization. There is a tremendous organization in the NL Central that the Cubs will have to deal with. The St. Louis Cardinals have a tremendous mix of star players and great young talent waiting for their turn. If you think the Cubs best option for dealing with a Cardinals organization that is capable of unloading and reloading with good talent is to spend short-term and have an empty cupboard of minor league talent…well, I can’t help you then.

Because I don’t.