A SINGLE dad who claims Superdrug should rename its 'sexist' mother and baby section has been ripped into online by an army of angry mums.

Dave Darby took a scolding after he claimed Superdrug's mother and baby aisle was 'sexist' in a post on the retailer's Facebook page.

8 Dave Darby thinks the term "mother and baby" on the Superdrug website is derogatory to single fathers, and wants to see the section renamed "parent and baby" Credit: Dave Darby/Facebook

8 Single dad Dave Darby thinks the "mother and baby" section of Superdrug's website is derogatory towards fathers

He said the "mother and baby" section of the health and beauty retailer - and the absence of a "father and baby" section - was derogatory to single dads, and should be renamed "parent and baby" to make it politically correct.

However, many women reacted negatively to the post, saying when men needed “industrial strength maternity pads” or cream for “cracked, raw nipples” then they would have a right to complain.

They also dubbed it “political correctness gone mad” and said it was an “insult” to those who had suffered true discrimination.

Mr Darby was then branded a "wuss" for good measure.

8 Dave Darby has asked Superdrug to rename its mother and baby section to parent and baby section

Superdrug’s Mother and Baby section includes essential baby items from nappies to follow on milk, but also breast pumps and nipple cream for breastfeeding mums.

Mr Darby took to the firm's Facebook page on Saturday to write: “Hi. I am somewhat perplexed Superdrug. Whilst looking on your website, I could not find a section for father and baby, yet there is one for mother and baby.

“As a single parent father, I find this somewhat derogatory towards fathers and their children and respectfully ask that this is changed to parent and baby. thus making it politically correct and also Superdrug acknowledging that men can also be single parents.”

But Louise Riordan was among women on the site who took exception to the post.

8 Louise Riordan didn't hold back when replying to Dave's post on Superdrug's Facebook

She fumed: “Now as much as I’m for equality and all, until you (or any other man for that matter) birth a baby and require industrial strength maternity pads, cream for cracked and raw nipples from breastfeeding, or nipple pads for when your boobs get a little leaky, I would suggest you don’t have a leg to stand on and jump down off the attention seeking pedestal you’ve climbed up on.

“Claiming that a section of a shop being named ‘mother and baby’ is discrimination is an insult to those who experience actual discrimination.”

Stef Byerley said: “Unless men are going to start needing nipple cream, maternity pads or breast pads anytime soon? It's nothing against men it's the products they are selling are for mothers and babies? What could you possibly sell for men in that section?”

To which Lucy Jane Bell added: “I agree. It would be political correctness gone mad. I can’t quite believe what I’m reading.”

8 Stef Byerley continues the point that the products in the mother and baby section are for mothers

8 Facebook user Kelle Puttock raised the point that the products are for mothers

8 Father Antony Mann had no problem with the name of the section, and has never felt offended by it

8 Superdrug replied to Dave, saying they would consider the option of renaming the mother and baby section to parent and baby

Kellee Puttock commented: “I'd understand if it was for changing facilities, but again its for products for Mothers, which a dad wouldn't need.”

Russ Poore said simply: “Dave don't be such a little wuss.”

While fellow father Antony Mann said: “I have a daughter and looking after her when I had her on my own, never once when going into a shop looking for nappies and such did I get offended by stuff like that. Does this mean mothercare should change their name?”

most read in news Live Blog TRUMP ATTACKS Trump blasts 'bedbug' Pelosi and says teaching kids US is racist is ‘abuse’ WITCH HUNT Vet who 'stole $350K border wall fund' claims 'anti-Trump feds made up charges' GAME OF THRONES Who will replace RBG? Amy Coney Barrett, Barbara Lagoa & Trump's shortlist 'BRUTAL' Bodycam footage shows LAPD cop shoot protester in the groin at close range SETTING THE BARR DOJ considering pursuing charges against Portland officials over protests 'MINISTER MOLESTED ME' Baroness Bakewell reveals she was sexually assaulted by a minister SHOP FEAR Surge in supermarket demand fuels fears Covid second wave will spark panic buying YOUNGER MAN CITY Manchester is UK's cougar capital with two in three women pulling a toyboy BIDEN BACKFLIP Biden said president has a 'constitutional duty' to fill SCOTUS seat in 2016 'SERIOUS CONCERNS' Student unions 'cost taxpayers £165m but don't represent undergraduates'

Superdrug responded to the post by commenting: "Hi Dave thanks for bringing this to my attention. I will pass your feedback over to the relevant team so they can consider this option."

In September last year student Jo Thor accused Superdrug of sexism after she discovered a price hike between male and female razors.

The 25-year-old discovered that a 10-pack of pink single-bladed Bic razors for women were on sale for £1.49, while a 10-pack of orange single-bladed razors were just £1.