Comcast Corp.’s new streaming service, called “Peacock,” will debut in April with a slate of original programming featuring stars like Alec Baldwin and Demi Moore, in addition to exclusive streaming rights to popular NBC staples from “Parks and Recreation” to “The Office.”

The service, whose name is a salute to NBC’s logo, will be entering a crowded arena. Both Walt Disney Co.’s Disney+ and Apple Inc.’s TV+, are set to launch in November. HBO Max from AT&T Inc.’s WarnerMedia is expected to debut next spring.

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