The Italians know how to sell cars. Whether it’s the Fiat Abarth, any Ferrari, or this Alfa Romeo 4C, sex is the way to go.

FCA’s latest emotional ad for the new sports coupe features the requisite driving shots and exhaust sounds...spliced in with a good looking couple in bed. Alfa isn’t guaranteeing you could get the woman pictured with the 4C, but they’re not not guaranteeing it either.

We had a good deal of seat time in the 4C during 2014 -- check out the reviews below.

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