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The Canadian unit of Molson Coors Brewing Co. is partnering with Hydropothecary Corp. for another landmark collaboration between a big beer company and one of Canada’s leading marijuana producers.

According to a Wednesday morning press release, the two companies have agreed to form a new joint venture “to pursue opportunities to develop non-alcoholic, cannabis-infused beverages for the Canadian market following legalization,” which is planned for Oct. 17.

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The joint venture will be set up as a “standalone” start-up company with both its own board of directors and an independent management team. Molson would own 57.5 per cent of the JV, while Hydropothecary would own the other 42.5 per cent.

“The new company will combine the proven beverage experience of Canada’s leading brewer with a recognized innovator in the fast-growing cannabis sector to explore the highly anticipated consumable cannabis market, which is expected to be legally permissible in Canada in 2019,” the release said.