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There are a number of logistic blockchain software companies sprouting up over the course of a year. The furthest along is the IBM and Maersk relationship.



The risk to building a logistics blockchain platform are the entrenched partnerships of the supply chain(s) and their adoption of adding yet another piece of software to their infrastructure. In the whitepaper its seems the utopia is to have one single barcode. Think about that for a moment. There is a reason for the multiple barcodes, its policy and regulations. Logistics can't be reduced to one barcode scan and make all logistic parties responsible for managing a product to its destination. Could there be a universal code that all countries adopt, yes but its years away and likely will be driven by large logistic corporations. It's still one more barcode, not a technology hurdle in my opinion.



The AI and big data is a feat unto itself. I'm thinking about what algos could be used as well how competitive this product will be. Bet the farm and pick a segment of the industry that could adopt blockchain faster and prove the world you have created a must-have product.



If this project gets legs it is because they have an executive who has ten years or more in logistics with connections to government and logistic partners that reach globally. I don't see that person on the team, yet. The potential is high and this could very well pay off considering the trade discussions going on now. To be successful you'll need to show a MVP sooner than a year and two years from now to launch. A strategic partnership with a country or firm is critical to get the traction they hope to get for this logistic solution.



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