Although it has spread to multiple locations across California, as well as Las Vegas and Japan, Undefeated’s roots remain firmly planted in Los Angeles. To communicate an L.A. theme, Bond and Cruz commissioned artists Mister Cartoon and Nathan Cabrera to design a collection of clothes and photographer Estevan Oriol to shoot the lookbook. All three are known for capturing the city’s Mexican-American street culture. Cabrera designed paisley-print bandanas that incorporated the Ape head and Undefeated’s five-strike logo. Additionally, he and Cartoon created a graphic for the clothing line, including an 8-ball reference, praying hands, spider webs, and Undefeated’s logo in Old English font. Shot in Oriol’s signature black-and-white style, the lookbook hearkens back to the city’s gang culture, connecting the street culture graphics with the streetwear energy that prefers a hardened aesthetic.

With the clothes and overall vibe of the collection solidified, Undefeated needed to figure out how to incorporate BAPE’s signature camo print, which is still associated with the brand almost two years after Nigo left the company, into the Superstar silhouette so it didn’t feel passé. “Everyone is kind of over camo, even though it’s synonymous with BAPE,” says Bond. “But you can get away with it in a subtle way when there’s a quick pop. The small details are what make the sneaker world special.”