The power players behind Cambridge Analytica have set up a new company — and the daughters of Donald Trump-supporting billionaire Robert Mercer have just joined as directors.

Rebekah and Jennifer Mercer joined Emerdata on March 16, but it is shrouded in mystery.

Alexander Nix, the suspended CEO of Cambridge Analytica, is also a director, as well as other executives from parent firm SCL Group.

Emerdata also lists Johnson Chun Shun Ko, a Chinese executive from Frontier Services Group, the military firm chaired by prominent Trump supporter Erik Prince.

Cambridge Analytica is under scrutiny for the role it played in the US election after The Observer revealed the firm had illegitimately hoovered up Facebook user data.



Rebekah and Jennifer Mercer, daughters of hedge fund tycoon Robert Mercer, have just joined the board of a mysterious new company set up by executives at scandal-hit political research firm Cambridge Analytica.

According to public filings at Britain's Companies House, Emerdata was incorporated in August 2017 and the Mercers were appointed to its board on March 16 this year.

The Companies House filing. Business Insider

Cambridge Analytica's now-suspended chief executive, Alexander Nix, is also listed as a director, as is Julian Wheatland, chairman of Cambridge Analytica parent firm SCL Group.

The filings show Wheatland set up Emerdata along with Cambridge Analytica's chief data officer, Alexander Tayler.

Nix's role in Emerdata is unclear given he has been suspended from Cambridge Analytica. A spokesman did not respond to a request for comment.

It isn't clear what Emerdata does, though the company is listed under "data processing, hosting, and related activities." It shares an address in Canary Wharf with Cambridge Analytica's parent, SCL Group.

Emerdata is connected to controversial Trump supporter Erik Prince

Another notable company director is Johnson Chun Shun Ko, the deputy chairman of Frontier Services Group.

Frontier is a private security firm which mostly operates in Africa and is currently chaired by US businessman and prominent Trump supporter Erik Prince. Prince is best known for founding private military group Blackwater US and is the brother of US education secretary Betsy DeVos.

Erik Prince. Susan Walsh/AP

Prince also donated to the Make America Number 1 PAC, a Mercer-funded group that supported Donald Trump's presidential campaign.

Make America Number 1 paid Cambridge Analytica $1.5 million in 2015 and 2016. During undercover filming by Britain's Channel 4 News, CA executives revealed how Make America Number 1 was used to seed online attack ads against Hillary Clinton.

The appointments indicate the strong ties between the Mercer family and Cambridge Analytica.

Robert Mercer is the primary funder for Cambridge Analytica, and was also a major backer of Donald Trump's presidential campaign through the Make America Number 1 PAC.

He's also the major funder behind controversial right-wing news site Breitbart. Breitbart's former executive chairman and former White House advisor, Steve Bannon, once sat on the board of Cambridge Analytica.

Trump's team once appointed Cambridge Analytica to run its digital campaign — something the firm boasted about in secret recordings taken by Channel 4.

According to Politico, the Trump camp is now trying to distance itself from the company following revelations that it misused millions of Facebook users' information, plus incriminating undercover recordings which show the executives boasting of their ability to manipulate elections and even blackmail political opponents.

Nix was suspended from his role late on Tuesday after the recordings aired on Channel 4.