GV’s Guide to UX Research for Startups

How to learn more faster

Since 2010, we’ve helped hundreds of GV startups (like Nest, Foundation Medicine, Flatiron Health, Slack, Gusto, Lime, and Uber) use UX research to answer critical business questions and to build more successful products. We’ve shared our lessons on Medium and in the GV Library. This table of contents will help you quickly find everything you need to learn more faster about your customers, your ideas, and your designs.

Why do UX Research?

What research does your team need?

Plan Your Research Approach

Different Types of Research

1. UX Interviews

What equipment do you need?

Recruiting participants

Drafting interview guides

Interview techniques: Getting the most out of conversations with customers

Observing interviews

2. Surveys

3. Online Research

How to Measure Success

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