We’re sure some hardcore sports fans had some choice words during last night’s Super Bowl, but Chicago columnist Roland Martin wasn’t directing his ire at the Pats or the Giants.

After H&M’s sexy underwear ad with David Beckham ran, Martin tweeted to almost 95,000 followers:

“If a dude at your Super Bowl party is hyped about David Beckham’s H&M underwear ad, smack the ish out of him! #superbowl”

If this were a pro athlete we might expect such ignorance, but Martin makes his living with his words—he’s a regular on CNN, MSNBC, BET, BBC and Fox News, and is a commentator on TV One, an African-American network available in over 36 million homes. Making a crack at someone’s expense is fine, but when you’re a public figure, even jokingly advocating violence is just plain stupid.

In response, GLAAD tweeted:

“@rolandsmartin Advocates of gay bashing have no place at @CNN #SuperBowl #LGBT“

Apparently, though, Martin decided he could fit more of his foot in his mouth. He replied:

“@glaad @CNN well you’re clearly out of touch and clueless with what I tweeted. Way to assume, but you’re way off base”

Martin’s lovely sentiments weren’t contained to twitter—this morning he posted to his Facebook fan page:

“Who the hell was that New England Patriot they just showed in a head to toe pink suit? Oh, he needs a visit from #teamwhipdatass”

Since making the comments, Martin has suggested his tweets were regarding soccer fans, not gay men. On his Facebook status, he wrote:

I made several cracks about soccer as I do all the time. I was not referring to sexuality directly or indirectly regarding the David Beckham ad, and I’m sorry folks took it otherwise. It was meant to be a deliberately over the top and sarcastic crack about soccer; I do not advocate violence of any kind against anyone gay, or not. As anyone who follows me on Twitter knows, anytime soccer comes up during football season. season it’s another chance for me to take a playful shot at soccer, nothing more.

Mr. Martin, we don’t know a whole lot about professional sports, but we do know this: Nobody pays any attention to soccer in America, especially not on Super Bowl Sunday. That dog just won’t hunt.

His “explanation” is especially suspicious given how Martin defended Tracy Morgan’s stab-my-son joke and has praised reparative therapy (which his wife practices).

Oddly enough, Martin also tweeted some uncharacteristic praise to the Queen of the Gays, Madonna, for her halftime show:

“She brought the major props out for this one. Lady Gaga was taking some serious notes”

We agree, Roland, but what did you think of the outfit, though—fierce or too dowdy?