Looks legit (Picture: vivavivera/Instagram)

If you’re veggie or vegan and have been craving a good old juicy steak, then your prayers may well have been answered.

Tesco is set to launch a 100% plant-based steak that looks, tastes and smells like the real deal.

The product is manufactured by Dutch company Vivera and is made from wheat and soy.

It’s been touted as a product that everyone can enjoy, from vegans to carnivores looking to cut down on meat consumption, whether that’s for environmental, health or ethical reasons.


The company expects to produce several million of the steaks in 2018 – testament to the rising demand for vegan food.

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‘A large group of vegetarians, vegans and flexitarians has been very interested in such a product for years,’ Vivera’s Gert Jan Gombert said in a statement to Plant Based News.



‘With the breakthrough of its market introduction and large-scale production, a large group of consumers can enjoy this very tasty plant-based product.

‘The smell, taste and bite can hardly be distinguished from real steak and we are convinced that this product will meet a large need of consumers.

‘It is very important that we eat less meat, both for our own health, animal welfare and for our planet. Innovative and high-quality plant-based products can make a significant contribution here.’

Yum (Picture: vivavivera/Instagram)

The product sounds like heaven for veggies and vegans who miss meat, although a potential issue is the realistic smell – while many veggies look for a credible texture and taste, the smell of burning flesh is one that you very quickly go off, so here’s hoping it doesn’t smell too legit.

The steak will launch in 400 Tesco stores on 21 May.

You’d best pray it’s in your local.

The product will then roll out across Europe, starting with supermarkets in the Netherlands in June, and then Germany France and Italy in the latter part of the year.

Follow Vivera on Instagram or check out their website for updates.

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