When it comes to Korea-based carriers, Jin Air might not be the first to come to mind. But this Korean Air owned low cost carrier that launched in 2008 has excelled in consumer interaction with the 475,000 followers on its Facebook page with authentic content that drives solid engagement.

And then there are the ads –created by HS Ad in Seoul. They’re hilarious and not something you would expect from a Korean airline.

They even created their own self-deprecating Korean sitcom series based around the work life.