Picks from the Past: November 1989

The Creation Myths of Cooperstown Or why the Cardiff Giants are an unbeatable and appropriately named team.

New York State Historical Association

From S.J.G.'s "This View of Life" column

You may either look upon the bright side and say that hope springs eternal or, taking the cynic’s part, you may mark P. T. Barnum as an astute psychologist for his proclamation that suckers are born every minute. The end result is the same: you can, Honest Abe notwithstanding, fool most of the people all of the time. How else to explain the long and continuing compendium of hoaxes—from the medieval shroud of Turin to Edwardian Piltdown Man to an ultramodern array of flying saucers and astral powers—eagerly embraced for their consonance with our hopes or their resonance with our fears?

Some hoaxes make a sufficient mark upon history that their products acquire the very status initially claimed by fakery-legitimacy (although as an object of human or folkloric, rather than natural, history. I once held the bones of Piltdown Man and felt that I was handling an important item of Western culture).

The Cardiff Giant, the best American entry for the title of paleontological hoax turned into cultural history, now lies on display in a shed behind a barn at the Farmer’s Museum in Cooperstown, New York. This gypsum man, more than ten feet tall, was “discovered” by workmen digging a well on a farm near Cardiff, New York, in October 1869. Eagerly embraced by a gullible public, and ardently displayed by its creators at fifty cents a pop, the Cardiff Giant caused quite a brouhaha around Syracuse, and then nationally, for the few months of its active life between exhumation and exposure.

The Cardiff Giant was the brainchild of George Hull, a cigar manufacturer (and general rogue) from Binghamton, New York. He quarried a large block of gypsum from Fort Dodge, Iowa, and shipped it to Chicago, where two marble cutters fashioned the rough likeness of a naked man. Hull made some crude and minimal attempts to give his statue an aged appearance. He chipped off the carved hair and beard because experts told him that such items would not petrify. He drove darning needles into a wooden block and hammered the statue, hoping to simulate skin pores. Finally, he dumped a gallon of sulfuric acid all over his creation to simulate extended erosion. Hull then shipped his giant in a large box back to Cardiff.

Hull, as an accomplished rogue, sensed that his story could not hold for long and, in that venerable and alliterative motto, got out while the getting was good. He sold a three-quarter interest in the Cardiff Giant to a consortium of highly respectable businessmen, including two former mayors of Syracuse. These men raised the statue from its original pit on November 5 and carted it off to Syracuse for display.

The hoax held on for a few more weeks, and Cardiff Giant fever swept the land. Debate raged in newspapers and broadsheets between those who viewed the giant as a petrified fossil and those who regarded it as a statue wrought by an unknown and wondrous prehistoric race. But Hull had left too many tracks—at the gypsum quarries in Fort Dodge, at the carver’s studio in Chicago, along the roadways to Cardiff (several people remembered seeing an awfully large box passing on a cart just days before the supposed discovery). By December, Hull was ready to recant, but held his tongue a while longer. Three months later, the two Chicago sculptors came forward, and the Cardiff Giant’s brief rendezvous with fame and fortune ended.

The common analogy of the Cardiff Giant with Piltdown Man works only to a point (both were frauds passed off as human fossils) and fails in one crucial respect. Piltdown was cleverly wrought and fooled professionals for forty years, while the Cardiff Giant was preposterous from the start. How could a man turn to solid gypsum, while preserving all his soft anatomy, from cheeks to toes to penis? Geologists and paleontologists never accepted Hull’s statue. O. C. Marsh, later to achieve great fame as a discoverer of dinosaurs, echoed a professional consensus in his unambiguous pronouncement: “It is of very recent origin and a decided humbug.”

Why, then, was the Cardiff Giant so popular, inspiring a wave of interest and discussion as high as any tide in the affairs of men during its short time in the sun? If the fraud had been well executed, we might attribute this great concern to the dexterity of the hoaxers (just as we grant grudging attention to a few of the most accomplished art fakers for their skills as copyists). But since the Cardiff Giant was so crudely done, we can only attribute its fame to the deep issue, the raw nerve, touched by the subject of its fakery—human origins. Link an absurd concoction to a noble and mysterious subject and you may prevail, at least for a while. My opening reference to P. T. Barnum was not meant sarcastically; he was one of the great practical psychologists of the nineteenth century—and his motto applies with special force to the Cardiff Giant: “No humbug is great without truth at bottom.” (Barnum made a copy of the Cardiff Giant and exhibited it in New York City. His mastery of hype and publicity assured that his model far outdrew the “real” fake when the original went on display at a rival establishment in the same city.)

For some reason (to be explored, but not resolved, in this essay), we are powerfully drawn to the subject of beginnings. We yearn to know about origins, and we readily construct myths when we do not have data (or we suppress data in favor of legend when a truth strikes us as too commonplace). The hankering after an origin myth has always been especially strong for the closest subject of all—the human race. But we extend the same psychic need to our accomplishments and institutions—and we have origin myths and stories for the beginning of hunting, of language, of art, of kindness, of war, of boxing, bowties, and brassieres. Most of us know that the Great Seal of the United States pictures an eagle holding a ribbon reading e pluribus unum. Fewer would recognize the motto on the other side (check it out on the back of a dollar bill): annuit coeptis—“he smiles on our beginnings.”

Cooperstown may house the Cardiff Giant, but the fame of this small village in central New York does not rest upon its celebrated namesake, author James Fenimore, or its lovely Lake Otsego or the Farmer’s Museum. Cooperstown is “on the map” by virtue of a different origin myth—one more parochial, but no less powerful, for many Americans, than the tales of human beginnings that gave life to the Cardiff Giant. Cooperstown is the sacred founding place in the official myth about the origin of baseball.