SAN JOSE (KPIX 5) — Shoppers at a Target store in San Jose stopped in their tracks Wednesday morning when a sexually explicit recording began blaring over the store’s public address system.

Chris Minor, who was shopping at the Westgate Mall store, said the material was X-rated and had profanities. Minor recorded the incident, along with the reactions of fellow shoppers, on his cell phone. Customers, which included mothers with babies, were stunned.

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“That’s terrible,” one woman is heard saying on his recording. Minor agreed.

“I felt violated, and my body said wait a minute, this ain’t right. So I was uneasy,” he said. “I thought it may have been Halloween related, maybe an employee playing games, but this was rated-X material, which made me feel very uncomfortable. I was taken aback, very frustrated, and appalled, and angered by what I heard,” Minor told KPIX 5.

Minor said the store apologized over the PA system, and then the explicit recording started again.

Target issued a statement, saying they are “actively reviewing the situation with the team to better understand what happened, and to help ensure this doesn’t happen again.”

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A manager also apologized personally to Minor, but he said Target should have more safeguards. “To me that’s not enough, that’s too egregious of an event to have people experience, especially your regular shoppers,” Minor said.

A similar incident reportedly took place at a Target store in San Luis Obispo in July.