The Georgia Democratic Party and the Democratic National Committee (DNC) are teaming up to text more than 1 million Georgians and encourage them to vote by mail amid the coronavirus pandemic.

Georgia, which postponed its primary from March 24 to May 19 over health concerns, is mailing absentee ballot request forms to all of its nearly 7 million voters to try to maintain turnout in its presidential and down-ballot primaries. Democrats said in a statement the concept may be “unfamiliar” to many voters and that hundreds of volunteers are texting residents to inform them of the process.

“Our team is putting in the work to make sure every Georgian can make their voice heard, and innovating to reach Georgians right where they are. This program means that Georgia Democrats will reach more voters than ever before — and we know that when every eligible Georgian is able to cast their ballot, Democrats will win in November,” said Scott Hogan, the executive director of the state Democratic Party.

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The texting campaign is part of a broader effort by state and national Democrats to reach voters in Georgia. The DNC in late January purchased tens of millions of cellphone numbers across the country, including in Georgia, to improve voter contact, work the party says is “paying dividends” as campaigns try to reach voters who are self-quarantining or observing social distancing guidelines.

However, the party may face an uphill battle in encouraging voting by mail, which has not been popular in Georgia in past cycles — 95 percent of voters did so in-person in 2016 and 2018.

The Peach State is a top Democratic target and is expected to be a key battleground in both presidential and down-ballot races.

Georgia’s presidential primary, which is worth 105 pledged delegates, is believed to heavily favor former Vice President Joe Biden Joe BidenCast of 'Parks and Rec' reunite for virtual town hall to address Wisconsin voters Biden says Trump should step down over coronavirus response Biden tells CNN town hall that he has benefited from white privilege MORE over Sen. Bernie Sanders Bernie SandersMcConnell accuses Democrats of sowing division by 'downplaying progress' on election security The Hill's Campaign Report: Arizona shifts towards Biden | Biden prepares for drive-in town hall | New Biden ad targets Latino voters Why Democrats must confront extreme left wing incitement to violence MORE (I-Vt.) given the high number of black voters there, and Democrats are also eager to build on momentum from Stacey Abrams’s 2018 gubernatorial campaign to make the state competitive in the White House race against President Trump Donald John TrumpHR McMaster says president's policy to withdraw troops from Afghanistan is 'unwise' Cast of 'Parks and Rec' reunite for virtual town hall to address Wisconsin voters Biden says Trump should step down over coronavirus response MORE.

Georgia is also home to one of the country's most closely watched Senate races. Sen. Kelly Loeffler Kelly LoefflerDHS opens probe into allegations at Georgia ICE facility Loeffler calls for hearing in wake of Netflix's 'Cuties' Georgia Senate campaign could bring Black political redemption MORE (R) will face off against Rep. Doug Collins Douglas (Doug) Allen CollinsWin by QAnon believer creates new headaches for House GOP Andrew Clyde wins Georgia GOP runoff to replace Doug Collins New poll shows tight presidential race in Georgia MORE (R) to fill the remainder of former Sen. Johnny Isakson Johnny IsaksonBottom line New poll shows tight presidential race in Georgia Matt Lieberman faces calls to drop out of Georgia Senate race over 'racist and discriminatory' tropes in 2018 book MORE’s (R) term. A January runoff will be triggered if no candidate reaches 50 percent support.