This is the £2,499 (~$3,800) coat made entirely out of men's chest hair. It contains around a million individual hairs and took over 200-hours to weave. Now pat yourself on the back for not being the person who spent 200 hours of their life weaving men's chest hairs.

The coat was commissioned by milk drink for men, Wing Co., as a protest against the widespread 'manning-down' of British men, typified by clean-shaven chests and emasculating fashion.

Pfft, who cares if a guy wants to shave their chest or wear emasculating clothes. That just makes being a REAL MAN like me even rarer. Just kidding, I totally shave my chest. But only because it grows in patchy plus when I shave it my tits look smaller.

Hit the jump for one more shot of this lady and a dude modeling the thing that looks like the exact kind of dude they were complaining about in the first place.

Thanks to Prince Mess and sasha, who both have slap bracelets made from peeled sunburn skin. I think I'm gonna puke.