The myth of content marketing runs deep.

We still think that if we build it, they will come. But we’ve proven time and time again that this strategy doesn’t work. It’s time to fix that.

My team at Convince & Convert and I today are releasing a new ebook:

A Guide for Thoughtful Content Marketers

This ebook isn’t a magic bullet for making your content marketing work. That doesn’t exist, unfortunately. What we do instead is take you through a step-by-step guide on how to define a data-driven content strategy that reaches your audience with relevant, timely, and useful content.

Once you’ve got that dialed in, we show you how to think beyond the blog and into more exciting content types that you can experiment with depending on your specific goals and outcomes.

Ultimately, I want you to have a clear framework for what to publish, when, and how so that your content marketing efforts will actually do something for your business—not just sit on your site growing mold. This way, you’ll involve the right people, tools, and resources to make meaningful connections.

Enjoy!

Provide your name and email address, and you’ll get instant access to the ebook when you confirm subscription via email. The download will start right away, so be sure to check your downloads folder or wherever your file downloads normally land.

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4 Ways to Fix Your Content Marketing

The ebook has 55 slides and is divided into four sections, one for each of the big fixes you need to get your content marketing on track.

Fix Your Content Topics: Is what you’re creating relevant enough?

Fix Your Content Formats: Are you making content in the modes your audience prefers?

Fix Your Content Creators: How often are real people creating your content?

Fix Your Content Amplification: How does anyone know your content marketing exists?

I know you’re going to love this ebook. The content atomization cheat sheet alone (pages 29–32) is super detailed by itself. Please give it a look, and leave your comments below.

Thanks as always!

Download 4 Ways to Fix Your Broken Content Marketing: