The young stars of an online reality show about life in Williamsburg are finding out what happens when viewers on the Internet stop being polite and start writing blog posts.

The series is called “The Bedford Stop.” It is the brainchild of Mikey Ortiz, a 26-year-old viral content specialist who turned to a close friend, Olena Yatsyuk, one day and declared that her antics would be perfect for a reality show. (“Oh, my God, that’s my dream,” she replied.)

Mr. Ortiz happened to be pretty good with a camera, so he started filming. What followed was a low-budget version of the scripted MTV reality show “The Hills.” The key differences: This show is based in the smartphone-era New York City, and it is unscripted.