Microsoft is sending emails to some Windows Store developers informing them that their apps have been removed from the Store for violating its quality standards.

Neowin reports that app developers have been receiving these emails over the past couple of days:

In its latest review of the Store, Microsoft is evaluating if the published apps are good enough to be listed in the Windows Store. This includes publicly available apps as well as private beta apps. Additionally, Microsoft is also asking developers to delete any promotional campaigns for their apps to prevent advertising charges. Similarly, app name reservations are also being nullified; which means that if your app is unpublished, there's no guarantee that you'll be able to republish it under the same name.

Officially, the policies for the Microsoft Store says that apps must have "distinct and informative metadata" and "provide a valuable and quality user experience". There are also some specific standards that must be in the apps, including having a name that is not similar to another app or device, along with offering a description that is accurate about its features and functions.

There have certainly been many Windows Store users who have complained over the years about the large number of apps published that are clones of other apps or ones that are simply poorly made. Hopefully, this new move by Microsoft will help to curb these issues, at least for now.