A must-have-it-in-my-closet grail is dropping this week … and if Champagne Papi wore it, Then why don’t you ?



If you’re unfamiliar with Psychworld, you’re not the only one; But The little-known label has become a very hot commodity after some of hip-hop’s biggest names were seen rocking it.

The mysterious collective Psychworld, which could be compare to ASSC, has attracted a lot of celebrity including Drake, and went from 180 followers to almost 40K followers in less than five months.

The crew recently linked up with young British designer Jim Longden on a limited tracksuit release. Comprised of zip-up track tops and bottoms, the range is defined by around a large arched Psychworld front logo and Longden’s signature Capo phrase at the rear.







Nevertheless, we had dug a little deeper and the smiling boy in the photoshoot is Slowthai, a pommy underground Emcee who will soon be in everyones souncloud’s playlist … Read more

When: January 5

Where: Jim Longden Webstore