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Xbox may be enjoying its Halo sales success, but shooter fans are actually switching to PlayStation 4, Sony says.

PlayStation has secured third-party partnerships with a number of big shooter franchises this year, including Destiny and Call of Duty: Black Ops III, as well as upcoming blockbuster Star Wars Battlefront.

The company has created special edition consoles for all three games and PS4 has been featured in the TV advertising. That includes the recent live-action Star Wars Battlefront TV spot (below).

This generation, the shooter audience is tending to switch over to PS4, so we’ve got high expectations for Star Wars Battlefront around both launch and into next year,” said PlayStation group marketing manager Lauren Bradley.

When we first saw [the Battlefront TV ad] I think everyone in the office suddenly had something in their eye. It really pulls on the heart strings and celebrates nostalgia, which aligns well with PlayStation’s 20th anniversary.

One of the most favourited comments on our Facebook post was ‘the nostalgia is strong with this one’. Star Wars is so important to so many of us, those who love it often have that one friend they grew up watching it with so its a good way to get the local co-op message across.”