New York (CNN Business) WarnerMedia has reached a deal that will bring HBO Max to YouTube TV customers as it tries to promote its upcoming streaming service to as many subscribers as possible.

The media company, which is the parent of CNN, announced the deal on Thursday, adding that HBO and Cinemax content will also be available on YouTube TV for the first time.

This is the first distribution deal for HBO Max. The company added that negotiations with other distribution partners are ongoing.

Google GOOG YouTube TV includes live TV and more than 70 networks including ABC, CBS, NBC, Fox and ESPN. The service, which costs $49.99 per month, has more than two million subscribers, according to its parent company,

The distribution deal makes sense for HBO Max as it tries to cast a wide net for viewers amid a litany of competitors debuting in the space.

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