Investing heavily on announcements for its new electric vehicle, the Taycan, Porsche is now investing in creating attractive videos for its customers.

The video posted on the Porsche Youtube channel doesn’t even need anyone to say anything. The artistic representation of the Taycan is already enough for itself. Take a look at it:

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The video could be the start of companies realizing how much they still need to invest in the publicity of EVs. Otherwise, people will still be unaware of the shift inside the market where gas-fueled cars tend to lose space, especially in the months and years of come.