The South Carolina city of Seneca has brought in PR help after the police shooting of an unarmed, 19-year-old man draws national attention and a federal probe.

A Seneca police officer shot Zachary Hammond in the parking lot of a Hardee's restaurant July 26 after a police drug investigation. Seneca Police said the shooting was in self-defense, adding the officer has been placed on administrative leave. A small amount of marijuana was found in Hammond's car.

Greenville, S.C.-based Complete PR is helping the city with media relations amid the media crush. John Boyanoski, a veteran S.C. journalist, is president of the firm. Former Michelin PR exec Tim Brett is CEO.

Hammond's death has been publicized by his family's attorney and noted by the Black Lives Matter Movement, even though Hammond is caucasian. The activist community says the incident is an example of unnecessary force by police.

The US Justice Dept.'s Civil Rights Division, FBI's Columbia, S.C., office, and US Attorney for S.C. are teaming in a federal investigation of the shooting.