Amazon has launched Fire for Kids Unlimited a new subscription service aimed solely at children.

The retail giant’s kids-only service promises limitless entertainment for children and peace of mind for parents – in-app purchases are banned there’s no adverts and no access to any social media services.

Designed to mimic Amazon’s Prime Instant Video service, Fire for Kids Unlimited is aimed at children aged three to ten and features titles including Shaun the Sheep, Thomas & Friends and Dora the Explorer. All the content is pre-screened to ensure that it’s age-appropriate.

Related: How can I watch Amazon Prime on TV? and Fire TV Stick reviewThe service will also let kids set up their own profile, meaning that everything they download will be saved to their own area. Books will save pages and videos will save where they left off, so you won’t have to worry about siblings scrapping because one lost the other’s place.

Launched in tandem with the new Amazon Fire HD Kids Edition tablets, Fire for Kids Unlimited will cost parents with an Amazon Prime membership (£79/year) up £1.99/month per child.

If you’ve got a particularly large clan, you can pay £4.99/month for a family pass, which covers up to four children. Those of us who don’t have a Prime membership aren’t excluded, though the bill is a little steeper at £3.99/month per child or £7.99/month for a family pass.

Little ones download any video, educational app, game or book that they like without you having to worry about them racking up an enormous bill.

Amazon is also serving up a month’s free trial for those interested – or if you’re looking at one of the company’s newly launched Fire HD Kids Edition tablets, you’ll get a whole year included.