THE owner of a chip shop in Donegal town Muff called ‘The Fishy’ has revealed how her daughter begged her to change the name.

Mary Doherty said business has been booming since it opened its doors last Tuesday.

Mary Doherty outside her new chip shop "The Fishy" in Muff Co Donegal Credit: Newspix

Muff Barbers is another well named spot in the locality Credit: Newspix

Mary said her daughter now sees the funny side of The Fishy Muff takeaway after their Facebook page was widely shared online earlier this month.

Mary, who has been living in Muff for 30 years, told the Irish Sun: “The first night I put it online, there was a lot of comments about it — jokes, cracks and laughs.

“But now in general when the shop is open, the feedback is unreal. We didn’t think of it a lot at that time.

“Now looking back on it, it is bringing attention to the shop, to Muff and people can have a laugh about it.”

But it wasn’t all plane sailing as her 16 year-old daughter, Eimear, was getting slagging from her from on Snapchat.

Mary, 47, said: “At the beginning all her friends were snapping her. She said ‘mammy you really have to change this.’ All my friends are snapping me, please, please.’

“And I says, ‘Eimear it’ll be all right.’

“I was a wee bit worried then about her then cause she was getting stick. But now it doesn’t bother her one bit.

“Eimear is working in there with me. She is absolutely ­brilliant.”

Mary reckons that now the businesses is up and running — serving the Muff burger and Juicy Lucy burger — people can see it is set to be a success.

She added: “Like there’s very few negative things.

“I’ve had quite a few private mails sent to me about it, saying it doesn’t sound very appetising . . . to make sure they have plenty of deodorant in the shop . . . silly things

like that.

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“I don’t even know who they are, they’re just people at ­random. You just really need to keep an open mind. At the end of the day it’s a chipper. The younger generation love it.

“They just think it’s a laugh and they say ‘good on ye Mary’ or whatever. You’re gonna have to take the stick.”

Mary added: “We actually had people stopping taking selfies in the middle of the road getting out of their cars. It’s doing really well so far now.”