Google has made possible for advertisers around the world to show YouTube ads to people who are watching content on TV. YouTube Masthead Ads on TV are now available to all advertisers based on CPM. YouTube tested masthead ads in certain markets in September of this year, and FOX was one of the companies involved in the test. You can buy a complete cross-screen purchase that runs on mobile, desktop, and TV screens, or only a single screen that runs only on TV screens as part of your purchase. The FOX network was one of the early adopters of this technique, and the company just used it to promote their "Masked Singer" event.

YouTube has set up a link that allows advertisers to review the masthead with their own video and see how customization affects the look of the Ad. If you would like to use this new format this holiday season, please contact our sales team for more information.



The YouTube Masthead is a digital bulletin board that is placed on the YouTube homepage for 24 …