Overview

What is copywriting?



Copywriting is the activity or occupation of writing the text of advertisements or publicity material. It is an art of writing text to promote or sale a product, a business or an idea etc. Some example of copywriting works are:

Promotional email you received



Ads in newspapers, magazines, TV or radio



Website content



Social Media posts, etc.





Copywriter:

Copywriters are the professionals who create fresh written content for advertising, marketing and descriptive texts. Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, social media posts, and other marketing communications. A copywriter must be able to write such content that capture the attention of the audience and persuade them to take some action.







Role and Responsibilities:



1. Discussing with the clients to understand the core message and the target audience 2. Identifying the platforms where the product should be promoted to make an impact 3. Brainstorming with the team and coming up with creative ideas 4. Preparing the content for different platforms like social media, TV, newspaper etc. 5. Working closely with clients to show all the options created and finalize one 6. Make sure that the final idea should be published everywhere properly and as it decided 7.Keep an eye on the performance of the campaign

There are different kinds of copywriting jobs available based on different niche. Some of them are: There are different kinds of copywriting jobs available based on different niche. Some of them are:

Advertising copywriter Digital copywriter SEO Copywriter Technical copywriter, etc.

The best thing most people think about this job is that they can be a freelancer and earn good money. But it has its own pros and cons; one of the biggest challenges is finding the clients. To become a successful freelancer, the aspirants need to gain some experience and do some creative work first. Once they have the experience and some good work to show, they can approach to the companies for freelance work

The best thing most people think about this job is that they can be a freelancer and earn good money. But it has its own pros and cons; one of the biggest challenges is finding the clients. To become a successful freelancer, the aspirants need to gain some experience and do some creative work first. Once they have the experience and some good work to show, they can approach to the companies for freelance work

Eligibility

Skills Required

Though, there is no specified degree for this career, but a bachelor degree from any stream would be good to have but many employers prefer the candidates with a degree in English, journalism, communications or marketing. A degree will make your path a little easier.To become a successful copywriter, one must have the following skills:

1. Excellent language and communication skills

2. Creative and imaginative

3. Attention to details

4. Ability to handle the pressure

5. Research and analytical skills

6. Good editing and proofreading skills

7. Good time management and organizational skills

8.Social Media platform knowledge

9. Team-work skills

10. Marketing and sales skills

How to be there?

Get your degree (not required but good to have in today’s competitive world)

Select your niche, like advertising or web designing or PR firms etc.

Start writing the sample content and build a portfolio for yourself.

Start looking for a job or find clients if you want to work as a freelancer

Work Hours

Salary

Scope

Pros and Cons

If you are working for others, then your employer will decide your working hours and normally it would the office working hours. But you work as a freelancer, then you are the boss and you decide your work hours.An entry-level Copywriter with less than 1 year experience can expect to earn between 2.5 to 3 lakhs. Copywriter with 1-4 years of experience can expect to earn between 3.5 to 4 lakh. Copywriter with 5-9 years of experience can expect to earn between 6 to 6.5 lakhs. (source: payscale.com)Your salary would depends on the firm you are work with or if you planning to be freelancer then it’s depends on the clients you have.Job opportunities are available in various industries both public and private sectors. In today’s competitive world, each company wants to be on top and for this they used to advertise on different platforms, publish content on social media channels, distribute brochure, etc. and for all these they need effective content and for this they required the creative copywriter.The aspirants can find opportunities in:Advertising agenciesPublic Relation FirmsDot com companiesCopywriting AgenciesPrint mediaTV /Radio commercialsPublishing HousesAbove all, you can work as a freelancer and be your own boss.1. Flexibility – can work as a freelancer2. Become more creative and inquisitive3. No specific degree required4. Good earning1. Hard work to establish a successful career2. Sometimes become stressful