Five rival presidential candidates held hourlong town halls on CNN on Monday evening, making news and winning applause on issues like whether to begin impeachment proceedings of President Donald Trump, student loan relief and whether convicted felons should be given the right to vote. O’Rourke wasn’t one of them.

O’Rourke responded by saying he preferred interacting with voters “eyeball to eyeball” rather than by doing TV, as evidenced by his dozens of events where he regularly takes questions from the audience and reporters alike. But he acknowledged “at some point, I may have to give in” to doing cable television.

She also offered a suggestion: “The primary is a race. At some point, you’re going to have to distinguish yourself from the other people running.”

“I haven’t seen you on MSNBC recently,” a woman told O’Rourke as he took questions at a campaign event in Alexandria, Virginia, last week. “I haven’t seen you on TV. Other candidates have been on the airwaves morning, noon and night. And that’s of concern to me.”

But he hasn’t held a single nationally televised town hall, a medium some argue is a more effective way of reaching voters across the country. The unconventional campaign strategy ― one he initially employed during his unsuccessful bid for Senate in Texas last year ― has even left some supporters scratching their heads.

More than seven weeks after announcing his campaign for president in 2020, former Texas congressman Beto O’Rourke has visited 12 states and the District of Columbia, held 103 events in 81 cities, and answered 594 questions from voters, per his campaign.

Why does @BetoORourke not have an opportunity to have a town hall? He’s polling above Klobuchar and should have a chance to use your platform to share his plans. Come on @CNN .

The Texas Democrat doesn’t appear to be changing up his strategy, either. According to his campaign, the candidate is scheduled to hold grassroots events in Nevada and California this week. His team also touted the fact that he’s “personally driven 4,044 miles” in a van across the country to meet voters ― with more road trips to come.

“With such a large field of qualified candidates, we believe that this is going to be won on the ground, which is why we’re not only investing our time to be in communities but we’re already organizing in all 50 states,” O’Rourke spokesman Chris Evans said in a statement, emphasizing that the candidate takes questions from local and national reporters several times a day.

It remains to be seen whether his plan can work, however. His rock star status among Democratic voters seems to have waned somewhat in recent weeks as other candidates have entered the race. Rivals have dominated headlines by either rolling out specific policy proposals or simply flooding the airwaves with appearances on radio and cable networks ― even places like Fox News. O’Rourke has not done either.

“If it were me, I would definitely do CNN town halls — they have been great,” CNN contributor and Democratic strategist Paul Begala said. “But this is a very long road and each candidate has to develop their own media signature. Beto is not foreclosing any options by beginning his presidential campaign the way he did his Senate campaign.”