The iconic I am Amsterdam sign that millions of people have taken an artsy picture with has been removed for being too 'individualistic'.

How will people know we've been in Amsterdam now?

The left-wing city council has recently decided to remove the sign as they said that it is too 'individualistic' and they said that it also 'opposed progressive values' and 'rejected community spirit'.

The slogan was located in Museum Square in front of the Rijksmuseum (National Museum) in the Dutch capital.

It was first placed there 14 years ago and has become a hotspot for tourists each year.


It is probably one of the most photographed spots in the capital.

The slogan was removed on a lorry and locked away earlier today.

The I amsterdam letters are on the move! They’ve been removed from Museumplein at the request of @AmsterdamNL, but you can still find them @Schiphol, as well as at festivals and events across the #AmsterdamArea. Read more: https://t.co/ydjvheHCMd (📷 by https://t.co/nMKKQmlA0c) pic.twitter.com/4513ejipPP — I amsterdam (@Iamsterdam) December 3, 2018

Dutch city councilor Femke Roosma was the main person behind the removal of the slogan.

She said in a statement: "The message of 'I Amsterdam' is that we are all individuals in the city. We want to show something different: diversity, tolerance, solidarity."

Roosma was backed by a number of other council members as were as enthusiastic as her to get rid of the monument.


However, many people on social media are not happy with this move and have voiced their opinion on Twitter.

Someone said: "NOOO THEY REMOVED THE I AMSTERDAM SIGN IN AMSTERDAM."

"Can't believe they have removed the 'IAmsterdam' sign #BringItBack #Iamsterdam #Amsterdam," another said.

"What a shame! I have some lovely pics of my children climbing on them," someone else said.

In protest of the sign being removed a new sign has been erected and it simply says huh.

People have already started to pose in front of the sign.


iconic I Amsterdam sign has now been removed. Went there today to see confused tourists. #iamsterdam pic.twitter.com/k7UsODiSCO — ricardo (@vacapinta) December 3, 2018

We are absolutely devastated that they removed the sign!