Ivanka Trump’s 60 Minutes appearance Sunday became sales fodder for her jewelry line Monday. In a “style alert” for fashion journalists sent out by Ivanka Trump Fine Jewelry, the First Daughter-elect was pictured wearing “her favorite bangle from the Metropolis Collection” on the CBS News program. The bracelet is available at two price points: one for $10,800 and a bargain-basement version for $8,800.

Ivanka had featured her clothing line in earlier campaign stops, but the 60 Minutes-inspired ad looks to be the first time since her father’s presidential victory that she’s used a high-profile national telecast to hawk goods.

The sales gimmick might have backfired, though. Recipients of the style alert seemed, well, alerted, but not in the way Brand Trump might have hoped. They quickly re-tweeted the promo. By this evening, the plug had become a talking point on a CNN panel discussion about Donald Trump’s desire to get top-secret clearance for his business-handling kids.

Ebay

But presidency-as-sales pitch isn’t exactly unprecedented. Back in 1977, Jimmy Carter’s brother Billy Carter lent his name to what would become the short-lived and immediately infamous Billy Beer. Legend has it the cheapo brew did not amuse the president. Even as collectibles, Billy Beer isn’t a goldmine: You can find cans on eBay for about 10 bucks.