Morning Joe's word of the day was "message"—and the Democrats' lack of one with the elections only 18 days away.

Mika Brezinski led the panicky charge, warning Dems that not only could they fail to retake the House or the Senate, but that their only "star" this cycle—Beto O'Rourke—could lose by 10 points!

Donny Deutsch—the show's "branding" guru—lamented the lack of a "rageful" Dem messenger. But wait: we've got an idea for you! Two years after she lost the 2016 election, Hillary is still seething with anger. Suggestion to Dems: make her the angry face of your party: flood the airwaves with images of "rageful" Hillary! You're welcome!