It’s time for another round of Madison Craft Beer Week.

The annual event enters its second year today with more than 150 ways to celebrate — and consume — craft beer. It offers food pairings, brewmaster meet-and-greets, seminars to learn about beer and how to enjoy it, and tappings that focus on certain breweries, beer styles or regions.

While events for true beer geeks abound, Craft Beer Week isn’t just for them, said co-founder Bill Rogers. It’s also about winning over those who might drink macro lagers simply out of habit. They might find craft beer suddenly on a pedestal at their Friday fish fry. Or their sports bar. Or their favorite Italian restaurant.

Rogers said an event last year at Porta Bella, which presumably pours more wine than craft beer, was so successful that the iconic campus-area restaurant almost ran out of food.

“Part of the goal of Craft Beer Week is to push the craft beer envelope out into venues that we don’t normally think of craft beer venues,” said Rogers, who also operates the Malt House, a craft hot spot on Madison’s East Side.