Sam's Club, engaged in a tough struggle to stand apart from competitors, is cutting about 11,000 jobs and is turning to an independent marketing firm to handle in-store product demonstrations at its warehouses nationwide.

About 10,000 of those jobs, or about 9% of the Sam's Club work force, will come from outsourcing product demos at the company, a division of Wal-Mart Stores Inc. Most of those jobs are part-time, the company said Sunday.

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