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TORONTO — At incentiveworks, Canada’s largest trade show for meetings and events, acronyms abound and business cards are like currency.

It’s a circus from the moment delegates get off the escalator at the Metro Toronto Convention Centre. A ringmaster beckons people to gather around for an acrobat show. He also offers cookies; by the second day of the August trade show, delegates and exhibitors could use a little sugar.

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There are freebies galore at the trade show. Cities from Montreal to Las Vegas do everything they can to attract conferences and events, which mean big bucks.

The team from Tourism Saskatoon is here. And they stand out — no small feat considering the 182,000 square foot of exhibition floor and displays from bigger cities with bigger budgets. Decked out in wine-coloured berets and black neckerchiefs, the group of six (made up of Tourism Saskatoon staff and partners from local hotels and venues) is eager to promote Saskatoon’s artistic side, namely the opening of the Remai Modern Art Gallery of Saskatchewan.