Share:

Emanuel Sarfraz

KARACHI

Fashion Pakistan, the leading platform for Pakistani fashion designers, the four-day Telenor Fashion Pakistan Week 2015 began the other day at the Pearl Continental Hotel attracting international and national media as well as representatives of big fashion houses, buyers and the fashion forward people of Karachi.

Fashion Pakistan prides itself in being the only council in Pakistan that produces two seasonal fashion weeks every year. After the groundbreaking success of the last fashion week, this time around, the council has come up with a bigger and an even better fashion event. The Council’s major objective is to give designers a chance to display their various collections on a national forum, whilst achieving international acclaim.

Fashion Pakistan is a part of the Council of International Fashion Designers, which was created with a vision for co-operation to promote and support Pakistani fashion in the global market place. Fashion Pakistan represents a major segment of the design fraternity working together to encourage, promote and facilitate the development and growth of the fashion industry and make it competitive in international markets by building on relationships with buyers both overseas and domestic, establishing and strengthening ties with foreign designers.

The ambience of the fashion week can be compared with any international events that are held in fashion capitals of the world. The lighting especially was remarkable as it had various along the ramp that showed all the creations in different tones from light to bright blare. The music selection to go with the catwalk was like always something for everyone to enjoy. But it was all the business of fashion and there was no nonsense or drama in it. The smiling and the typical international standard fixed gaze modeling could be witnessed. But then all that goes on the ramp the credit goes to the choreographer extraordinaire Hassan Shehryar Yasin lovingly called Sheru, who could be seen waving and directing the models while swaying to the musical tunes. Over the years his choreography has excelled.

The first day of TFPW began with Nida Azwer showcasing her line “The French Trellis Collection”. The collection is inspired by the French architecture, with subtle hues with hints of pink and intricate embellishments which is an ode to spring. For this collection the brand has played with digital prints, digital embroidery, hand embroideries, laser cut, pleating, 3 D textures and embossing. Bank Alfalah Rising Talent followed suit, comprising of collections by four dynamic young designers, Hasan Riaz, Momal Zia, Rimsha Shakir and Shehza Azhar. The bank will provide an amount of half a million rupees to the designer considered the best by the Council. Lala Textiles brought forth their exquisite collection for the season, which was a sheer delight. The collection screamed allure and regality. The talent powerhouse Sania Maskatiya came up with a gorgeous collection, which was a tribute to the unsung heroes of design, focusing on details with a vibrant color palette the collection, is an exciting mix of ideas that make it possible to create and craft garments. The collection uses deluxe silks to utilitarian denims as alternative canvases on which flash images from a karrigar’s workshop glide by. FNKASIA never fails to tickle the fancy of viewers, bringing the Freedom Collection, which was a striking sonnet in the design world, with elegant and graceful designs. Madiha Raza, showcased her fine collection called “The Spring Myth” which was a beautiful amalgamation of everything floral. Sadaf Malaterre closed the show with her upbeat, stunning collection. Speaking at the end of the show, CEO Fashion Pakistan Wardha Saleem said, “The first day of TFPW started and closed with a bang, it was delightful to see all the hardwork of the designers finally get translated into something vivid and real on the ramp, looking forward to the same energy and buzz for the coming days. ” FP Chairperson Sanam Chaudhri added, “It was a dynamic array of designs and everything beautiful, the first day of TFPW was extremely well put-together and I am looking forward to the second day , where I would be showcasing my collection called Zingara.”