ST KILDA CEO Matt Finnis led a contingent of Saints staff and players through the club’s heartland on Sunday to mark the 20th anniversary of St Kilda’s Pride March.

While Saints players Jarryn Geary and Sam Gilbert have marched in previous years, it’s the first time in the history of the march that an AFL team has taken part in its club's colours.

Finnis was joined by Tom Hickey, Josh Bruce, Jarryn Geary and Spencer White, along with several staff members to mark the occasion.

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He said the outpour of support for the cause showed the power that sport has to bring people together.

“At its core this event celebrates sexual diversity, but it has also come to stand for the one day each year when thousands of Victorians come together to celebrate diversity and belonging in our community,” Finnis told SAINTS.com.au.



“The fact this occurs in our heartland of St Kilda is not a coincidence – our club was born out of a place which is iconic and unique in its ability to draw people together from all walks of life.



“I know some of our people who marched were genuinely moved by the impact our small effort had on those in attendance.”

Social media was abuzz with support from the community applauding those that marched for their efforts in helping to stamp out discrimination in sport.

@stkildafc @midsumma this is brilliant. Proud of my football club today. — Holly Puskas (@HollyP35) February 1, 2015