Facebook previously held free one-day “Boost Your Business” training programs that attracted 500 participants in two Missouri cities last year, Farmington and Springfield. That program, which trained more than 60,000 small businesses in total, was part of a more than $1 billion investment Facebook said it has made in supporting small businesses since 2011.

With the U.S. Chamber of Commerce, Facebook co-sponsored research this summer that showed one in three U.S. small- and medium-sized businesses say they’ve built their business using Facebook and 42 percent of those surveyed said they hired more people due to growth since joining Facebook. Additionally, in Missouri, the survey showed that 73 percent of respondents said that an individual’s digital and social media skills were an important consideration when hiring, even more than where a candidate went to school.

“We really see an opportunity to have a greater impact by doing more because we know it’s working,” Facebook’s Aneesh Raman, a member of Facebook’s global policy team, said of the new Facebook Community Boost.

While Facebook usage is growing, of the more than 70 million small businesses that use its service, only 6 million advertise on the social media platform.