In this spoof video, Director Zach Snider shows you how to make a terrible local athlete commercial by using these three rules:

1) The athlete should not be comfortable.

2) The athlete should not have inflection in his voice.

3) The athlete should not have an expression on his face.

Scott Hartnell was the perfect guinea pig for Snider in this mock (but secretly genius) Cherry Hill Audi commercial. The best part is when Snider feeds Hartnell the truck it, Phaneuf line. Brilliant!

Must-watch video after the jump.

H/T to (@Banditmax)