Brave browser gives users an option to activate paid ads

70% of profit from these ads will go to users in the form of BAT tokens, which can later be spent or donated

These ads will not violate users’ privacy and that the personal data will remain on user’s device

Transparent experience

Brave uses an ad model different from the usual. Each ad is shown as an unobtrusive notification in the bottom left corner of the browser interface. A full page ad is shown when a user clicks on such pop-up notification; their number can be customized in browser’s settings. Ads are shown at a time that the browser finds appropriate and not disruptive. Because Brave Ads are opt-in, they do not replace the normal ads on websites.

Another welcome change compared to traditional ad platforms is that Brave does not save user data on its servers – ad matching process happens on the device itself. This way, the privacy of user preferences is guaranteed.

Sharing profit with users

Any user of Brave Ads platform will receive 70% of the gross ad revenue as a reward for time spent viewing ads. The feature will start working with Brave Ads 1.0 release. The payment will be made in the form of BAT tokens. Brave is also keen to point out that it plans to always provide the user with a revenue share greater than or equal to what Brave receives.

There is also an option to automatically donate earned BAT tokens to the user’s most visited websites, as well as a possibility to tip creators.

User ads preview available, publisher-integrated ads on the way

Brave calls its small unobtrusive pop-up windows User Ads. This is the first type of ads the project will be offering; this type is opt-in.

There is also the second type of ads in works which is called Publisher-integrated Ads. The company will partner with content providers, making it possible for Brave’s 28,000 Verified publishers and creators to feature private ads on their web pages. 70% of the revenue generated by this type of advertisement will go to participating Verified publishers and content creators; 15% will go to users viewing and engaging with the Publisher-integrated Ads, and the remaining 15% will go to Brave.

In order to try out Brave Ads, user should download the latest developer build of Brave browser and activate Brave Rewards in settings. As for now, only test ads are being displayed, with no possibility to earn rewards – this feature will be implemented in Brave beta builds coming in several weeks. Eventually, Brave Ads will be integrated in Brave’s future 1.0 desktop browser on all platforms (macOS, Windows, Linux), and in the Android app (iOS will be available later).