According to a mock-up available on the Australian Electoral Commission website, the logos appear quite small and as black print on a white background. Nice beard- which party does it represent? But there is little chance voters would simply go for the most attractive graphic because most of these logos do not have enough symbolism to change anyone's vote, according to associate professor of marketing at RMIT, Con Stavros. "Logos are only good according to the amount of effort that you put into them," Dr Stavros told Fairfax Media. "I look at these and they mean nothing to me, except for the big three, Labor, Liberal and the Greens." To be valuable, logos have to be carefully branded over many years, such as the Olympic rings.

"What makes Olympic athletes tattoo [the rings] on their bodies is the history, tradition, and value that the logo has been able to develop inside it over the years. You can't just design a logo - you have to make it great," Dr Stavros said. His colleague, senior lecturer at RMIT's school of media and communications Peter Sorenson, said: "If the voter doesn't like a party, the logo is not going to change their mind." He added it was important for parties to think about how their logo would appear on a small ballot paper. The Liberal logo, he said, was visually stronger than that of its arch-rival Labor, simply "because it will have greater area of black on the page". Strangely, Malcolm Turnbull has barely included his party's logo in campaign material. According to Elizabeth Carruthers, a designer at Yoke, the ALP's logo doesn't communicate anything apart from being Australian. And visually, it appears conservative and unprogressive.

On Tuesday, David Leyonhjelm's​ Liberal Democratic Party registered its logo, as did Bob Katter's Australian Party and the Australian Sex Party, which has lodged a formal complaint against the AEC granting the Nick Xenophon Team 'X'. The Sex Party wanted it. So what do the experts think of the lesser-known logos? The following comments come from Ms Carruthers, Dr Stavros, Mr Sorenson, and David Waller from University of Technology Sydney's Business School. (These logos only appear in states where the party has put a candidate up for election). Australia Motoring Enthusiast Party: Well, what does it mean? No clear visual message to the voter, Peter Sorenson says. None of the designers knew who this was or which party. (It's Senator Ricky Muir)

John Madigan's Manufacturing and Farming Party: It has the boldest image, but I don't understand what it means (PS). Most of the designers Fairfax Media spoke to loved this logo because it was eye-catching and used a lot of black, which would stand out on the ballot paper. Bullet Train for Australia: This logo gives an instant message of what the party is about and is dynamic. (PS) The illustration and typographic style doesn't feel like a logo at all - more like clip art. The name of the party should be included rather than the speed of the train, according to Elizabeth Carruthers. Nationals: Nothing visually. Nothing symbolic. But if you know what the Nationals do stand for, then it's all right. But the tagline is too small to be legible on the ballot paper (PS)

Sustainable Australia: Using the logo as a way to reinforce their key political message, rather than promoting the party name, Dr Stavros says. The designers kept on noticing this one, because of the bold shape and simple message. Country Liberals: Clearly states its name, but I don't know why Usain Bolt is used to make an "I", David Waller says. If they reversed that and made it white on black, that immediately is going to increase their prominence. (PS)

Pirate Party Australia: Aargh! The Pirate Party, looks like a flag pole dancing, and doesn't clearly show what it represents … whatever it does represent! (DW) The form of the 'P' in this logo is pretty subtle, but it's simple and distinct, and communicates the "Australian Pirate" concept well. (EC) Shooters, Fishers and Farmers: This logo is not overly complex with the positive and negative space crossing over. (EC) Visually it's a bit cluttered, but it's obvious in the images that it represents shooters, fishers, and farmers. (DW) Nick Xenophon Team: Very powerful, as long as people can interpret the 'X' properly. The white on black will look good on the ballot paper. (PS) This could be the cover of Ed Sheeran's album "X" (DW)

Australian Equality Party (Marriage): Equality of what? Equality of pay across genders? Tax equality? How many ways can 'equality' be read? This one has "low propositional density". (PS) Australian Antipaedophile Party: Anti Paedophile with a "Don't" across it, does that mean they are against Anti Paedophiles?? (DW) Visually, running text across that outline "no" circle does not work really great. (PS)

Christian Democratic Party (Fred Nile Group): Little things, like the angle off the top of the cross, it is things [like this] that lower the interpretation of it. (PS) +CDP could be the Country Democrats Party (if there is one) so no wonder there is confusion with parties and their symbols. (DW) Liberal Democratic Party: Liberal Democrats hoping to get votes from people thinking that it is the Liberal Party, as the word Liberal is emphasised. (DW) Katter's Australian Party: Katter is being nationalistic and focusing on 'Australia'. Nationalism is a theme with a few logos emphasising the word Australia, or even having a map of Australia. (DW)

Australian Sex Party: If they missed out on getting the 'X', maybe The Sex Party should go for the 'XXX' … and then the Free Beer Party could go for the 'XXXX'! The Sex Party's logo looks like a eye test chart that hopes that 'sex sells'. It is aiming for attention. (DW) Follow us on Twitter