New A-League franchise Western United have kicked an important goal, securing Kardinia Park as a home ground in their inaugural season.

It's understood a deal between the venue, now known as GMHBA Stadium, and Western United will be confirmed this week, with United to play a minimum of seven matches at the home of AFL club Geelong.

GMHBA Stadium also hosts AFL, AFLW and cricket. Credit:AAP

As next season's A-League fixture has yet to be released, it is unclear at what stage of the season those matches will be held in Geelong. There could be issues with timing given the ground hosts AFL and AFLW matches, while Big Bash League franchise Melbourne Renegades also have taken home games to the venue.

Western United's remaining home matches are likely to be held in and around western Victoria. This could see games held in Ballarat and Wyndham and other suitable venues in the region.