TRENTON – An on-demand delivery service is considering a project that would bring about 600 jobs to a site near Rowan University, according to the state Economic Development Authority.

Gobrands Inc., which operates the goPuff service, wants to develop a 300,000-square-foot facility on Route 322 in Glassboro and Harrison, the EDA said.

The authority on Friday approved a $39 million tax incentive for the project.

Gobrands, founded five years ago, would centralize its warehouse and distribution operations at the site near Route 55, according to an EDA document.

The complex also would house logistics, data analytics, and research and development for the Philadelphia-based firm.

Customers of the goPuff service use a phone app to order deliveries of food, beverages and other household items.

The firm, which charges $1.95 for around-the-clock deliveries, serves almost 40 markets in 21 states, according to the EDA.

The goPuff service expanded last month to the South Jersey market with a warehouse in Cherry Hill.

Gobrands, which also sells market data gathered through business operations, is seeking an incentive worth $3.9 million annually for 10 years.

The EDA said the project would have a net benefit to the state of $21.4 million over 20 years.

The proposed site, which covers about 82 acres, is owned by Rowan University, according to the EDA.

It noted Gobrands also is considering a Pennsylvania site in suburban Lansdale, Montgomery County.

The EDA is considering the tax break under Grow New Jersey, its principal program to bring employers to the state and to retain existing jobs.

The firm was founded by two Drexel University students, including Cherry Hill native Yakir Gola.

Jim Walsh: @jimwalsh_cp; 856-486-2646; jwalsh@gannettnj.com

More:Claim: Pemberton Township High School aide sent nude photos to student she'd met that day

More:Lewd wave: Some Camden County voters went for Sexy, Whiskey and Sin

More:Authorities: Masked gunman, accomplice couldn't hide from cameras

More:Video: Teacher's day in court