Below is the Jessica Choay Babydolls S/S ’13 campaign, featuring model Jovana Filipovic at Park Hyatt Milan.

Inspired by women and their bodies, Jessica Choay’s beautiful capsule collection is revealing, without giving away too much, and it’s playful without loosing sight of what lingerie is really about. What seems like a close projection of a Valentine’s Day fantasy turned reality, could in fact serve as pretext, subtext or even excuse for rediscovering delicacy or for getting back in touch with the purest form of sensuality.

Photographer: Lior Susana. Location: Park Hyatt Milan. Model: Jovana Filipovic. Make Up & Hair: Valerio Sestito.

Online at: http://www.jessicachoay.com