One of the first things that you will need to do as a blog owner is to choose a blog logo. While it’s not the most critical part to achieving success in the field, just like your blog’s name, the logo plays a big role and is extremely hard to change further down the road. Therefore, it only makes sense that you choose it carefully now.

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When to go for the blog logo

In my opinion, it is safe to go for a blog logo as soon as you have your WordPress blog up. Why? Well, if you have picked your niche and you already know what your blog/brand is going to be called, then I see nothing holding you back from making an intelligent decision concerning your blog logo. Why wait?

While I strongly encourage you to be original with your logo, I suggest that you go online, search for other blogs in your niche and see what their logos look like. If you are anything like me and understand absolutely nothing about art, then this activity will be a great source of inspiration for you.

Why the logo is so important

At first glance, having a blog logo may seem like something not of major importance. I mean, as long as you have a blog name, a domain name and great content, it’s all that you really need, right? Not exactly.

It’s true that at the end of the day, the quality of your content is the most important thing. The way you speak to your audience, the information you provide, the length of your blog posts, the humor, etc., are all that really make or break your success as a blogger.

I think the importance of having a catchy brand/blog name is also quite clear.

So what about the logo then?!

Let’s put it this way. What comes to your mind when I say the word Nike? Most likely, a picture of the elegant “swoosh” pops up into your head. What if I talk about technology and say the word Apple? Yup, you probably involuntarily imagine an apple that has a bight mark on it. Do you see where I am going with this?

A logo is a visual representation of your blog, your brand. Each time somebody thinks of your blog, they should be seeing the logo in their mind’s eye. If your logo is attractive and easy to remember, it will always be associated with your blog’s name.. and that is a good thing.

To look at it from another perspective, just think about how much money people are willing to spend on an iPhone. Now, don’t get me wrong, I have an iPhone and a Mac myself, and I love their products. They are perfect for the things I do on a daily basis, such as photo and video editing, coding, etc. Yet, I don’t go buying their new product every time that it is launched.. because I am realist and I simply see no reason spending so much money on something that I don’t necessarily need.

But how many people do you know that order every single new iPhone as soon as it’s available? I know a few. And they don’t do it because the new mobile phone is so different from its previous model – it’s hardly any different – but because they absolutely love that Apple logo. I assure you, if you’d give them the exact same phone but with a different logo at the back, they wouldn’t buy it.

The Apple logo, just like the Louis Vuitton logo, are signs of luxury and prestige. Not everyone, but definitely a large chunk of the population buys products not so much for the quality, but rather for the EMOTIONS that the brand gives them. As a result, the name and the LOGO of the brand are crucially important.

The idea is that when people see or think of your logo, their brains get stimulated and emotions should arise. Those emotions must be nothing but positive. The last thing you want is a blog with top-notch content driving people away simply because your logo is tasteless and ugly.

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That was the theoretical explanation of why a blog logo is so important.

Concerning the practical side, your logo will be all over your blog, various legal documents, PDFs, social networks, etc. In other words, it will be your stamp. You need to make sure that the logo remains readable wherever it is used and that it is neutral to the eye. A logo in the corner of a page should not distract the reader from the main content.

Where to get and what to watch out for

Where to get it

First of all, where to get the logo?

I see many people online saying that you can create a logo yourself. DO NOT LISTEN TO THEM! Unless you are a professional, making your own logo will be a very dumb thing to do. If you don’t do this for a living, it won’t work. And even if you do this for a living, it makes sense to ask somebody else with a different mindset to help you out.

Blogging doesn’t have many costs. Ordering a logo is one of those few one-time charges that you will ever have with this business. Don’t be cheap. Unless you change it down the road, which will be very inconvenient, you will have to live with this logo for as long as your blog is alive.

Personally, I got my logo done for around $60. Not bad.

If you want your logo to be done fast and you are on a tight budget, then I recommend finding someone on Fiverr to do it for you. That is where I got it done.

However, if you have money to spend and you want the best of the best working on your logo, then go for 99designs.

Things to keep in mind

When you place your order, make sure you explain the niche/theme/subject of your blog to the designer as precisely as possible. The more they know about your blog, the better logo they will create. Tell them what your blog is about, what approximately you want your logo to look like (… inspiration from other blogs) and what you absolutely don’t want to see in the logo.

Again, if you are anything like me and aren’t artsy in any shape or form, you will probably want a complex logo, with text and rainbow colors painted all over it. Don’t do it. From what I have seen and studied, when it comes to logos, less is more.

Again, think of Nike or Apple. Notice how simple, yet perfect they are? Notice how memorable they are? That is what you should be aiming at.

Logos and branding are so important. In a big part of the world, people cannot read French or English, but are great in remembering signs.

― Karl Lagerfeld

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On a side note, your logo will be attached to a blog, not to a physical product. The Apple logo is a great logo, but it really doesn’t convey much about the product itself. Your logo, on the other hand, should be informative and have something to do with the niche that you are in.

Look at my blog’s logo. You first read the text – Growth Evolution Development – you then assume that it has something to do with self-actualization/self-development, which it does. Then, you see a wheel, which is probably spinning and has four people in it with their hands up high.. maybe cheering, maybe euphoric.. it’s up to the reader to decide, but either way, it shows excitement and energy, both of which can be associated with my blog’s purpose and its name.

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One last thing to consider…

DO NOT choose a logo that is vertically big and complex. Make it more horizontal. The reason for this is that it is easier to include a horizontal logo in your menu bar and various PDFs. If I were to move my logo to the menu bar, I would need to exclude the text. Only the circle would fit it.

A good example of a horizontal logo that is simple and can fit everywhere nicely is once again Nike:

A not so good example is Levi’s vertical logo:

No wonder they have a horizontal version, too:

Once you have decided on the horizontal version, make sure that the colors that you choose for the logo fit well on top of a white background, such as your blog’s menu bar and/or a white PDF sheet.

Download our FREE guide >>>7 SMART STRATEGIES TO GROW YOUR BLOG TRAFFIC FASTER!<<<

So, this was it for today. Hopefully, you now have a better idea of what to focus on and what to avoid when picking a logo for your blog and brand. As I already mentioned, it’s not the most important thing in the world for your business, but it definitely plays a big role, especially when your blog grows big, which I truly hope that it will!

Thank you for stopping by and good luck!

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