Logitech Gaming has long been one of the premiere peripheral brands in the industry, putting out products like the wildly-popular G930 headset and the rock-solid G710 keyboard. We've discussed the company's branding in the past, as their newest products all sporting intense Greek monikers in addition to their letter and number designations.

At BlizzCon 2015, Logitech Gaming's new logo and booth branding were on display, providing a bright visual refresh to a brand previously dominated by dark colors and teal accents. I spoke with Ujesh Desai, VP/GM of Logitech's Gaming division, about the company's recent logo change and the mice he uses at home and on the go.



ujesh desai logitech gaming blizzcon 2015.JPG GameCrate: What can you tell us about Logitech Gaming's new look? It looks like maybe a slightly brighter color and a new logo?

Ujesh Desai: The color, the cyan we've stayed with for a while now, probably a little over a year or two, maybe longer. But definitely the logo is new.

GC: And what was the thinking behind the new logo?

UD: It started with Logitech itself. If you look at the old Logitech logo with the teal and everything — it's a great logo, served the company well, and the company has been around for 33 years. But the logo kind of felt like it was old. So the company itself went to the new Logitech brand that you see there. And as such because we're a sub-brand of Logitech, the gaming arm of Logitech, we changed as well. It started with the new "Logitech" and then we had to redesign our "G" to go with that new look and feel.

GC: The slogan: "Game with passion, win with science." What's the inspiration for that?

UD: All of us, hopefully you can tell, we're all nerds. We like playing video games. We're a small group of us at work, and when we're not working we'll yell "LAN!" and we all just kind of get together and play games. So we're super passionate about gaming. But because we make hardware, we take it really seriously. So we work with our engineering team and we take a very scientific approach. For our mice we want to make sure they have the top of the line sensor so it's got really great accuracy and you can pull of those shots.

When you look at our new headset that we just announced, we designed a custom, patent-pending driver called "Pro G." It's a really really good driver. A lot of times when you wear headphones, they might be good for hip hop and heavy bass, whereas something like classical music would sound distorted. We wanted to build a driver that was really good for anything from high frequency to low frequency, to try and eliminate as much of that distortion as possible. And we also put things in there — a lot of people have Dolby 7.1 surround, but we took that and we also added DTS Headphone X. We're constantly trying to push the science and engineering side to make the overall gaming experience better.

GC: You have a big lineup of peripherals to choose from — what's your personal favorite? What do you use on a daily basis?

UD: The mouse that I use personally, well actually I use a bunch. But I use the G502 at home because I like more of a weighted mouse, you can add weights to it. So I use that at home when I play. But then when I'm traveling on the road I take the G303 which is lighter weight, more simple, only has five buttons on it. There's something I like about the RGB lights where you wake up when you're on the road in your hotel room and it's just breathing. It's kind of like a built-in gamer night light.

GC: I noticed you used the letter and number designations rather than the fancy Greek names.

UD: We kind of use both. For example when I refer to the G502 I call it 502 Proteus. For the other mouse, that one I'm not as fond of the first name, the "Daedalus." But these guys love it, "Dude it's geek extraordinaire! People know what a Daedalus is, it's the best name ever!" But we use both interchangably.

Thanks to Ujesh for taking the time to answer my questions. You can check out more of what Logitech Gaming has to offer on Newegg.