Tax on tobacco products continues to rise as New Zealand aims to be smokefree by 2025.

You can either smoke or get a pay rise - that's the message one savvy shopper is sending.

A user of social forum Reddit uploaded an image of a trolley of groceries next to an image of a 50 gram pouch of roll-your-own tobacco, papers and filters.

The trolley contents – milk, cheese, meat, vegetables, bread, breakfast foods and more – cost a total of $90.31. The roll-your-own kit also cost $90.

The post was titled: "What $90 buys you in 2017."

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While some comments disagreed with the choice of supermarket (Balclutha New World) others supported the message.

"I'm so glad I quit 2.5 years ago. Just checked the app on my phone and it tells me that as of today, I've saved $13,156 and am just over half way towards having the same lung cancer risk as a someone who never smoked," one user wrote.

Some said quitting was basically a "$100 a week payrise".

The tax on tobacco products increased by 10 per cent on January 1, 2017, as part of the Government's plan to make New Zealand smokefree by 2025.

The cost of a packet of cigarettes will rise to about $30 in the next four years after the budget delivered a 10 per cent a year tax rise in May.

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