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The blue and yellow logo of the Southeastern Conference no longer appears on the sponsorship section of Golden Flake's website. It had been featured there as recently as January of this year.

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Golden Flake is no longer an official sponsor of the NCAA's Southeastern Conference.

Bob Holt of the Arkansas Democrat-Gazette was among the first to report the change.

Recent edits to Golden Flake's website reflect the change.

As recently as January of this year, the SEC's blue and yellow logo was prominently displayed on the "Sponsorships" section of Golden Flake's website, archived versions of the website show. Today, the logo no longer appears.

Logos indicating corporate sponsorship of the University of Alabama and Auburn University remain. Golden Flake sponsored both schools' A-day scrimmages earlier this year.

Alabama fans have long associated the snack food company with its product placement alongside Coca-Cola on "The Bear Bryant Show" since the 1960s. The products' slogan was "Great pair, says 'The Bear."

The SEC's relationship with Golden Flake goes back decades, as well. Both the conference and the snack food brand's parent company, Golden Enterprises, are headquartered in Birmingham.

(Updated at 10:14 a.m, July 16, to add link to interview with Golden Flake CEO Mark McCutcheon)