Jay Z is an artist, a business, and a huge watch aficionado. After mentioning Audemars Piguet, Hublot, Patek Philippe, and Rolex in his lyrics throughout his career (and even being featured as one of luxury magazine Robb Report’s Top 50 Watch Connoisseurs of 2015), Hov has some choice words for anyone who doubts his influence.

On Frank Ocean’s latest single “Biking,” Jay mentions the Swiss watchmaker, rapping:

Audemars before all of y'alls

Genius contributor Theonlydjorkaeff broke the line down in an annotation, noting that Jay’s love for watches started in 1997 with a trip to Audemars Piguet’s New York headquarters and that he collaborated with the brand in 2005 on a three-piece “Royal Oak Offshore” collection.

It’s clear that while Jay’s love of watches may have started as just another hobby, he’s actually influenced his peers through his lyrics to appreciate Audemars Piguet timepieces too. Genius breaks it down below:

Jay first mentioned Audemars on his 2002 song “Show You How”:

Audemars Piguet with the alligator strap

He name-drops the watchmakers again just a year later on The Black Album cut “Allure”:

Man, I’m high off life, fuck it, I’m wasted

Bathing Ape kicks, Audemars Piguet wrist

Since Jay “retired” after The Black Album, things were pretty quiet until October 2006 when Jim Jones became the first rapper who wasn’t Jay Z to mention Audemars. On “We Fly High,” he rapped:

100 Gs worth of ice on the Audemars

Coincidence or not, Jay later dissed Jones and Dipset over the same instrumental on “Brooklyn High,” although he didn’t mention Audemars at all.

In November 2006, Jay teamed up with Beyoncé for “Upgrade U,” where Audemars is mentioned on both Beyoncé’s chorus and Jay’s verse:

(Eye) level, my bezel, courtesy of Audemars

I order yours tomorrow, now look at the time I saved you

Mama, let me upgrade you

As Genius' RapStats points out, Audemars mentions spiked dramatically after “Upgrade U” and peaked in 2012, nine years after Jay first mentioned the watchmaker on “Show You How.”

Audemars' peak from 2009 to 2012 includes mentions from Kendrick Lamar on his self titled Kendrick Lamar EP, Rick Ross on his hit song “B.M.F (Blowin' Money Fast),” T.I. on “Poppin' Bottles,” Lil Wayne on “Marvins Room (Remix),” Pusha T on “Mercy,” and of course, Jay himself on “Niggas In Paris.” The latter might be his most famous Audemars mention:

(Ball so hard) Got a broken clock

Rollies that don’t tick tock

Audemars that’s losing time

Hidden behind all these big rocks

In the 15 years since Jay first referenced Audemars on record, over 60 artists have mentioned Audemars in their music (most more than once), and even though mentions peaked in 2012, artists like Drake, Future, J. Cole, A$AP Rocky, The Game, Nas, Meek Mill, and of course Jay, continue to mention the watchmaker in their lyrics.

You can read all the lyrics to “Biking” on Genius now.