The grouchy neurotic played by Jason Alexander in Seinfeld is the inspiration behind George’s Bar, which will offer a themed toasted-sandwich menu

He may think Pepsi tastes better than wine, but Seinfeld character George Costanza has become the inspiration for an Australian watering hole: George’s Bar in Melbourne.

The Sydney Morning Herald reports that the bar will open for business on New Year’s Eve, featuring autographed memorabilia alongside Seinfeld-themed cocktails and a toasted sandwich menu featuring the Art Vandalay – named after a character invented by George – the Costanza and the Mom and Pop, named after an episode of the vintage sitcom.

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The bar’s proprietor Dave Barrett said, “When you walk in, the two front doors have two of George’s quotes: ‘It’s not a lie if you believe it’, and ‘Everyone must like me, I must be liked.’”

He added: “One guy contacted me last night who lives in Melbourne and who is in the middle of eight different George Costanza paintings. We are talking about doing a show with him.”

Costanza, played by Jason Alexander, is not the first fictional character to be honoured with a themed bar this year: Will Ferrell’s character Ron Burgundy, from the hit comedy Anchorman, inspired New York joint Stay Classy.

Alexander’s co-star Jerry Seinfeld, meanwhile, launched the new series of his show Comedians in Cars Getting Coffee this week with a blue-chip guest – Barack Obama. The pair drive around in a Corvette Stingray, while Obama discusses topics such as his favourite US president (Teddy Roosevelt), and what it’s like playing golf with Seinfeld co-writer Larry David: “When we play golf, he’s a fair-skinned guy, so he lathers himself in sunscreen. And it’s dripping, it’s caked white all over. And it catches parts of his ears, and then there’s big globs of it.”