DUBLIN–(BUSINESS WIRE)–The “Augmented

Reality Automotive Market by Function (AR HUD Navigation, AR HUD ACC, AR

HUD LDW & Advanced AR HUD), Sensor Technology, Display Technology, Level

of Autonomous Driving, Electric Vehicle, Vehicle Type, and Region –

Global Forecast to 2025” report has been added to Research

and Markets’ offering.

Rapid technological advancement and increasing consumer demand for

advanced safety functions are expected to fuel the demand for the

augmented reality automotive market

This highly advanced technology is expected to be launched in luxury and

premium range of vehicles once it becomes commercially available in

2018-2019. The luxury car segment is one of the larger contributors to

the global luxury goods market. This car segment is primarily led by the

demand for technologically advanced cars in developed countries such as

U.S., Germany, U.K. and emerging markets such as China and Brazil that

have an increasing number of affluent buyers.

With growing demand for in-vehicle safety functions and advanced

technology, OEMs are increasingly combining connectivity and safety

functions to maintain brand differentiation and attract consumers. The

growth of such combinations could escalate the role for augmented

reality head-up displays (AR HUD), which would integrate real-time

advanced driver assistance systems with the safety functions of AR HUD.

The market growth in the segment can be attributed to the growing demand

for advanced technology in passenger cars. The need to monitor multiple

in-vehicle displays can be a cause of distraction for the driver,

triggering potential dangerous situations on the road. The AR HUD will

enhance safety by displaying all the information required by the driver

on the windshield of a vehicle in the driver’s line of sight. The AR

HUD, when integrated with active and passive systems, will assist a

driver in avoiding crashes.

The demand for such advanced technology is expected to increase in

developing and developed countries such as the U.S., Germany, U.K.,

China, and Japan, where there is high adoption of advanced in-vehicle

safety technologies.

The report provides detailed profiles of the following companies:

Continental AG

Denso Corporation

DigiLens Inc.

Garmin Limited

General Motors

Harman International Industries Inc.

Hyundai Motor Company

LG Business Solutions

MicroVision, Inc.

Nippon Seiki Co, Ltd

Panasonic Corporation

Pioneer Corporation

Robert Bosch GmbH

Texas Instruments Inc.

Visteon Corporation

Volkswagen AG

WayRay SA

Yazaki Corporation

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview

6 Technological Overview

7 Augmented Reality Automotive Market, By Function

8 Augmented Reality Automotive Market, By Sensor Technology

9 Augmented Reality Automotive Market, By Display Technology

10 Augmented Reality Automotive Market, By Electric Vehicle

11 Augmented Reality Automotive Market, By Level of Autonomous Driving

12 Augmented Reality Automotive Market, By Vehicle Type & Region

13 Competitive Landscape

14 Company Profiles

For more information about this report visit https://www.researchandmarkets.com/research/h26vbm/augmented_reality.

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Related

Topics: Automotive

Interior Components, Electric

and Hybrid Vehicles, Virtual

and Augmented Reality, Automotive

Sensors