COEUR D'ALENE, Idaho, June 22 (UPI) -- A 48-year-old Utah man said his father did not seek his permission before taking out a full-page ad in an Idaho newspaper seeking the younger man "a wife."

Baron Brooks of Salt Lake City said the $900 full-page ad that ran Saturday in the Coeur d'Alene Press was created and paid for by his father, Arthur Brooks, 78, of Beverly Hills, Calif.


"My father did this without my consent," Brooks told The Spokesman-Review newspaper. "I can't even describe to you how embarrassing and ridiculous this is."

The ad, which purports to be written from Brooks' perspective, specifies his future wife "will probably be between the ages of 34-38 but that can be flexible."

"You will be attractive being height and weight proportional. Ideally, you will have no children from previous marriages but that is also flexible," the ad, which has gone viral on social media, states.

The ad also specifies the political views a potential wife -- who should be "willing and able to have children as soon as possible" and act as "a stay-at-home mom" -- should hold.

"You must be politically conservative. This is very important to me. If you voted for Obama or plan to vote for Hillary you are not for me," it says.

Brooks said his father likely chose Idaho for the ad due to the state's conservative politics.

"You probably are going to get more like a Midwest-type values in Idaho -- somebody who [is] more right of center than you would [find], say, in Los Angeles," he said.

The ad says Arthur Brooks will be conducting interviews Saturday at The Coeur d'Alene Resort.

"And then I'll have words with my father separately," Baron Brooks said. "Who knows, it can't hurt. Who the hell knows?"

Brooks said he will not try to stop his father's plans.

"What am I supposed to do? He already did it," he said. "No sense in defusing a bomb once it's already gone off."

Brooks said the ad is not unusual behavior for his "neurotic" and "passive-aggressive" father, who he described as "nuts" and akin to Larry David's character from HBO series Curb Your Enthusiasm.

"This is a serious request. Please be serious as well," the ad concludes.