Although Bitcoin has been the big news going into the close of 2017, the real story was probably Ethereum this year. The fast rise in Ethereum really brought attention from the mainstream which led to an unprecedented bull market in so called alt coins. Not only that, Ethereum made most of those coins possible. So although Bitcoin is the talk of the town, Ethereum played a huge part in that and it did so by both its technology and its story.

You can pick investments based on two criteria, either the technical analysis, whether it be charts, profits and loss, etc. Or you can pick an investment based on a story. What story is the product selling and does that story resonate with the zeitgeist of the current market. The best investments are the ones that fit both criteria and this is how Ethereum had such a break out year. People were seeing Ethereum as a sort of Bitcoin 2.0 that was more than just a store of currency, it could do all these amazing technical things. It was truly bringing out the promise in blockchain technology. People loved the story of this new exciting technology, and the story was made even better when people saw that it was being invented by an eccentric wunderkind named Vitalik Buterin who looked to be taken straight from central casting to play the part.

And this is where I believe Iota comes in for 2018. If Ethereum was blockchain 2.0 in the public’s mind, I think Iota is poised to be thought of as big player in blockchain 3.0. Mainly because of the way it handles scaling with its Tangle technology instead of traditional blockchain. I believe that scaling issue will be the trend for the coming months if not year.







Ethereum is a great platform, but recently the release of the game called Crypto Kitties has slowed the network down with its popularity. Also with the recent high fees and slow transaction times of Bitcoin, scaling is a real problem and those with the ideas to fix it are going to be front runners in the marketplace. I think the current run up in the price of Iota is a sign of that already. Now, don’t get me wrong, Ethereum has fixes planned to handle its scaling issues, so I’m not saying Ethereum is lagging behind. But what I am proposing is that technology that directly addresses scaling from the start will be getting a lot of attention from the public and from investor’s portfolios.

So I’m sure Iota is already on a lot of radar screens after the amazing run it had this past week. But don’t be fooled into thinking this is short term. Iota is presenting all the signals that Ethereum did before its amazing run up this past summer. At the end of the day, everyone invests in a story, and Iota has a great one to tell.