Red Bull has always been known to think outside the box to find their market, so their partnership with the Capcom Pro Tour for the Red Bull Kumite came as no shock; it’s also not surprising to learn of their upcoming Red Bull Proving Grounds series. Given gamer proclivities for drinking energy drinks, and a glowing endorsement of the drink by Team Secret’s Poongko at Evolution 2011, Red Bull and Street Fighter seem to be a perfect fit for each other.

For Red Bull, they see deeper into the relationship than most would have expected, and have joined forces with Street Fighter V producer Tomoaki Ayano to create a collaboration between Street Fighter V and Red Bull BC One, their annual international B-Boy competition which will be held in Nagoya, Japan on December 3rd.

When speaking of the collaboration, Ayano was quoted as saying, “We saw a lot of similar aspects between breakdancing and competitive fighting games. One of course being the one-on-one battle format but also the fact that there are 16 B-Boys performing and 16 characters in the game.”

While the extent of the collaboration remains to be seen, it is still exciting to see Street Fighter being fluidly integrated into other sub-cultures.

Source: Red Bull BC One, with a tip from Josh C.