The ongoing saga of ArcheAge, Trion Worlds, and the fabled 10% discount has reached another bend, as Trion Worlds is now flat out denying that the discount was ever a part of the game’s advertising. A user on the ArcheAge forums submitted a complaint to the San Francisco Bay Area Better Business Bureau, to have his complaint addressed by Trion Worlds. Trion Worlds first pulled out the EULA and pointed to the “we can change whatever we want” clause, before denying that the 10% discount was ever officially promoted.

Trion sincerely regrets any inconvenience experienced by the customer. The 10% Marketplace discount was not officially promoted as a benefit as it was never advertised in the ArcheAge purchase flow.

For the record, here is a screenshot of the 10% discount being advertised on Trion World’s own website. Update 12/16/14: This page has since been deleted. See its archive here.

(Source: BBB)