Perdue should, at the very least, make sure its animals are treated better than they are now. It can change slaughter methods so the birds are killed less painfully. It can require its contractors to provide better living conditions for birds, ones that are cleaner with more room and without abuse. It can change breeding practices so birds don't succumb to health problems related to rapid growth. It could even install its own cameras on the walls of its farms and slaughterhouses to create a new standard of transparency in the meat industry.