Amid all of the shitstorm surrounding many small businesses right now I wanted to share some uplifting news my team learned of today.An office furniture client of ours found themself in a precarious position this month. No, it wasn’t a lack of sales due to the COVID-19 outbreak. It was a surge of new traffic, inquiries, and sales from their B2C ecommerce website.This client’s ecommerce site saw good results from organic website traffic and SEO throughout the past year, upwards of 200% growth year over year, but starting this March the results were vastly different.In just one and a half months (March 1st - Now), they saw their USA website sales increase by 350% and their Canadian website sales increase by 445% - averaging to a 475% revenue increase across the two sites.RESULTS PROOF USARESULTS PROOF CANADAI don’t chalk this increase in sales up to my own team’s expert marketing ability, though we like to think it helped a bit - but their company’s unique position of providing high-end office furniture for home offices and small office operations.Unlike other furniture firms who focus on selling high-end office furniture B2B in bulk, they went against the grain and diversified into the B2C high-end office furniture market, selling one by one - a choice they had doubted for some time. As of right now, their choice is paying off.I just wanted to share this wonderful news and what I think is a great example of how to diversify and position your company differently - you never know how it may pay off.Edit: Formating via /r/Entrepreneur https://ift.tt/2JVgCXe