Felix Kjellberg, the Swedish YouTube phenom better known as PewDiePie, is making roughly $4 million a year in ad sales according to a profile of the internet star in The Wall Street Journal

Most of Kjellberg's earnings are straight profit, as the Swede has more than 27.8 million subscribers to his YouTube channel.


Last year, Kjellberg's PewDiePie channel became the most watched on Google's online video service, passing up internet sensations such as One Direction and Miley Cyrus.And since last July, he has tripled his number of subscribers.

PewDiePie is best known for posting videos of himself playing certain video games while narrating to the viewer. Kjellberg first created the channel in August of 2009.