Dual income couples are now the norm: over two thirds of couples in Canada and the UK, and 60% of couples in the U.S. They are beginning to realize they may each be the other’s most significant career asset. Not only can your working spouse mitigate risks like being made redundant, they can also serve as a trampoline to allow you a shot at your dream, whether it’s a novel or a non-profit, a start-up or a soap opera, and whether you grab it in your thirties or your sixties. But to make sure you’re both on the same page, be intentional about your lifelong plan. Will you embrace an “old school” model of a lead career and a follow career? Or will you take turns? Will you try to both charge ahead as ambitiously as possible? Or will you find careers that complement each other? Having these conversations regularly is the best way to make sure both partners get what they need at home and at work.



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“We learned to take the long view, mostly because we didn’t have any other choice,” says Kate, now in her sixties and busy investing in the next generation of entrepreneurs. “Both sticking to our full-time corporate jobs or one of us becoming a full-time parent weren’t attractive options to us. We wanted to change the model, not just flip it.”

Kate and her husband, Matthew, were a classic dual career couple. They met in business school, married, and settled into two demanding corporate jobs. But Kate quickly saw that there were too many layers to get to the top anytime soon in her firm. Matthew had a quicker route in his flatter organization. When the couple decided to have children, they sat down and strategized together. How could they design two careers that could give them both what they wanted: meaningful work, financial security, and a great family?

One of their innovations was to plan a lifetime family career — together. Most of us well-meaningly want to support our partner and their careers. But thinking about two careers individually and then trying to marry them together is often a design challenge. Matthew and Kate started with designing a life, and retrofitted to identify careers that might deliver it. They devised a single vision for their couple — and the family they had just started. They thought of it as a team vision, like they might at work. What were their respective strengths, and their respective dreams? How could they use each other to guarantee the success of their broader vision, while minimizing some of the risks they might bump into along their road? It wasn’t so much the plan that helped them, they found. It was the conversation and the search for complementarity. They were each agreeing to contribute to building something to fit them both, over a lifespan.

In their thirties, they decided that Kate would leave her corporate job to gain the flexibility she prioritized short-term to care for their two young children. He would continue in his corporate role to cover this life phase’s financial needs. She would launch a business she had identified as having serious potential, and test run it. If it worked, he could join her later down the road to scale and sell it, and be able to re-invent themselves again.

And it worked.

From the Sum of Two to The Power of Two

Dual income couples are now the norm: over two thirds of couples in Canada and the UK, and 60% of couples in the U.S. They are beginning to realize they may each be the other’s most significant career asset.

Not only can your working spouse mitigate risks like being made redundant, they can also serve as a trampoline to allow you a shot at your dream, whether it’s a novel or a non-profit, a start-up or a soap opera, and whether you grab it in your thirties or your sixties.

This is a whole new, potentially delightful, ballgame. It wasn’t possible in an earlier era of single earner families, where the financial burden historically (and often still psychically) fell to the man. Nor is it true today in the growing number of couples who simply flip the gender roles but still stick to the same model. (Nor among single parent households, dominated by women.) These options have little flexibility, and less security in increasingly volatile economic times.

But for too many dual career couples, even in an era of supposed equality, two individuals can end up competing for short-term trade-offs rather than cooperating for longer term, mutually beneficial gains. Couples end up negotiating, based on current realities, rather than pacing themselves for the long (and lengthening) haul. This translates into decisions based on who has the higher income, the assignment abroad, or the babies. How many couples decide that one parent will stay home, because the cost of childcare is more than one parent’s (still usually mom’s) income? They forget to calculate the impact of that choice on that parent’s career, on their lifetime earning potential (opting out can cost up to $1 million in lost income), and on the couple’s opportunities to switch roles or combine them.

As careers morph into 50-year marathons rather than 30-year sprints, we may also want to think of couple careers over much longer timeframes. We still let too many decisions made in our thirties seal our professional fate for decades. How much more reassuring to know that you can hand the baton back and forth — and still finish the race in style. We may find that primary carers of children increasingly become later life entrepreneurs. And that corporate titans are delighted to retire into honorary bag carriers for their newly jet-setting spouses.

Flex Your Mind to Find Your Model

For many, there is more focus on innovation at work than at home. So invite a little brainstorming into your family boardroom (the dinner table). What’s your model? Are you both happy with your respective roles as currently defined? Is there a dream one or both of you feel it’s time to dust off and discuss?

Here are some of the models I’ve seen couples define, negotiate and enjoy, sometimes only for a phase, sometime for a lifetime. All of them work, as long as both halves are aligned and agreed — at least for the moment. If you have designed an original Career Model, let me know (email martha@20-first.com), and I’ll add it to the list.

Single Career — a historic classic. One partner has the career that defines everything else. The spouse and children follow that career. This often allows for high salaries, and gives one partner total work focus. The other partner is open to all other roles, without having to worry about income. But the couple is more at risk of unexpected and complete loss of income. The non-working partner will find it much harder to recover from eventual separations or divorce, and will often not be putting anything aside for pensions. One of the challenges for many senior women (most of whom have working partners) is that they sit on senior teams dominated by men with non-working wives. This puts them at a competitive disadvantage when the team cultures created by Single Career spouses lean to the 24/7. Because they can.

a historic classic. One partner has the career that defines everything else. The spouse and children follow that career. This often allows for high salaries, and gives one partner total work focus. The other partner is open to all other roles, without having to worry about income. But the couple is more at risk of unexpected and complete loss of income. The non-working partner will find it much harder to recover from eventual separations or divorce, and will often not be putting anything aside for pensions. One of the challenges for many senior women (most of whom have working partners) is that they sit on senior teams dominated by men with non-working wives. This puts them at a competitive disadvantage when the team cultures created by Single Career spouses lean to the 24/7. Because they can. Lead Career — a version of the above. One career is clearly dominant, and will define where the couple lives, and where they move to. The other partner has a part-time or flexible freelance, teaching or online career. Same advantages, and some mitigation of the disadvantages of the Single Career Model. For example, Jo followed her oil executive partner around the globe and turned her trailing spouse role into a profession. She wrote books about how to reinvent yourself, and became an online editor and writer’s coach.

a version of the above. One career is clearly dominant, and will define where the couple lives, and where they move to. The other partner has a part-time or flexible freelance, teaching or online career. Same advantages, and some mitigation of the disadvantages of the Single Career Model. For example, Jo followed her oil executive partner around the globe and turned her trailing spouse role into a profession. She wrote books about how to reinvent yourself, and became an online editor and writer’s coach. Alternators — many couples opt for what they see as an egalitarian alternation of opportunity. Each has first dibs for the next promotion or geographic move, and the other agrees to adjust in function. This doesn’t always mean the other partner follows, with family in tow. Sometimes families stay in one place, and the roving partner commutes a lot. In multinational companies, surprising numbers of spouses live apart, sometimes for years. This approach can get a little bit transactional if it is held to too inflexibly. When “my turn” becomes absolute, couples lose the balance they were aiming to build. Helen and her husband Rob, a highly successful and very visible pair of CEOs alternated weeks throughout the year. Each would be able to fully focus on work, travel and urgencies one week out of two. The other week, they’d have primary responsibility for everything else. It allowed them to be able to enjoy both roles fully and regularly.

many couples opt for what they see as an egalitarian alternation of opportunity. Each has first dibs for the next promotion or geographic move, and the other agrees to adjust in function. This doesn’t always mean the other partner follows, with family in tow. Sometimes families stay in one place, and the roving partner commutes a lot. In multinational companies, surprising numbers of spouses live apart, sometimes for years. This approach can get a little bit transactional if it is held to too inflexibly. When “my turn” becomes absolute, couples lose the balance they were aiming to build. Helen and her husband Rob, a highly successful and very visible pair of CEOs alternated weeks throughout the year. Each would be able to fully focus on work, travel and urgencies one week out of two. The other week, they’d have primary responsibility for everything else. It allowed them to be able to enjoy both roles fully and regularly. Parallelograms — two parallel, high-powered careers, sometimes called “power couples.” Increasing in number, these careers are often mutually reinforcing, with professional networks and knowledge that feed each other, think House of Cards. These couples love to talk shop, and share what’s going on in their mutual careers, because it will nourish the other. These couples can learn from each other, buy from each other’s companies. Juliet and Andrew run two separate but related businesses, where one heads the for-profit arm, and the other the non-profit arm. Together, they make a successful combination. The risk here is usually for the family. They may not get quite as much attention as they’d like. Their parents are too excited talking to each other. Two big careers are particularly frustrating to employers these days, as these couples are increasingly less mobile geographically. The seniority of the other partner’s job is not always easy to replicate or transfer.

two parallel, high-powered careers, sometimes called “power couples.” Increasing in number, these careers are often mutually reinforcing, with professional networks and knowledge that feed each other, think House of Cards. These couples love to talk shop, and share what’s going on in their mutual careers, because it will nourish the other. These couples can learn from each other, buy from each other’s companies. Juliet and Andrew run two separate but related businesses, where one heads the for-profit arm, and the other the non-profit arm. Together, they make a successful combination. The risk here is usually for the family. They may not get quite as much attention as they’d like. Their parents are too excited talking to each other. Two big careers are particularly frustrating to employers these days, as these couples are increasingly less mobile geographically. The seniority of the other partner’s job is not always easy to replicate or transfer. Complements — diversity in couple careers can be as beneficial as diversity in any team. Couples with very different kinds of careers, with different phases, peak periods and timeframes often find life a bit easier to sort out. Pressure points are often not at the same time of the year or at the same phase of life, so that they can be more easily managed. This covers a vast range of occupations, from the corporate career and the academic, to the entrepreneur and the writer. George and Anne used day and night shifts as their differentiator, with one being a nurse at night, the other an engineer by day. They overlapped for breakfast and dinner… Juliet was a flexible freelancer when her children were young, her husband John loved his corporate work in social responsibility. When the children were older, her business took off. John retired early from an illustrious career and was able to travel the globe with his now big-earning wife and her successful business. Another advantage of very different tracks is it takes away some of the competition between careers that can overlap if they are similar. Two lawyers or two consultants who progress at very different speeds, especially if there are childcare choices involved, can lead to conflict. Different careers tend to have different success criteria and life cycles, which can work together well.

Whatever the model, the secret lies in the co-design. You may move from one model to another over the course of ever-longer careers, and that may even be part of the plan. But it helps to be able to put a name on what you’re both doing, and acknowledge the advantages and risks of each option at different phases of life. Family careers offer flexibility, security, and options. Two people end up with a supportive spouse who shares a life vision and is as invested in your career choices as they are in their own. That is exponentially beneficial to both.