[K]yary Pamyu Pamyu (Kya-ree Pam-ee Pam-ee) is one of the biggest J-pop stars on the planet and one of the few to break through to Western audiences. Her video for PonPonPon and Sai & Co went viral, and how could they not? Animatronic strawberries?

Even in today’s oversaturated musical climate Kyary’s sonic-visual appeal soars above the rest with regards to its confident strangeness. Kawaii, the quality of cuteness in Japanese culture informs a lot of Kyary’s output, we spent some time with her to learn about her style, what she likes to do online and what kawaii means to her.