Netflix chief content officer Ted Sarandos said at the TCA (Television Critics Association) press tour Sunday that the recent stats given by NBC Universal -- claiming to reveal Netflix's never-released and much sought-after viewership numbers -- consist of "remarkably inaccurate data."

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Last week, NBC Universal's president of research of media development, Alan Wurtzel, spent a considerable amount of time refuting Netflix's dominance , implying that the streaming giant's numbers are lower than those of NBC's biggest hit shows and other network successes.Said Sarandos, "Why would NBC use their [TCA] lunch slot with you guys to talk about our ratings? Maybe because it’s more fun than talking about NBC ratings."Sarandos says he feels NBC's methodology and measurement tactics are inherently flawed, given that its data tracks nothing that Netflix keeps tabs on. NBC's data measured the 18-49 year old demographic (traditionally used by TV networks due to its value to advertisers), which is "so insignificant" to the subscriber-based Netflix, that Sarandos says he doesn't even know how many 18-49 members it has."I hope no one's paying for [that data]," he quipped. "It's an advertising-driven demographic that means nothing to Netflix."Sarandos went on to say that NBC and other networks don't seem to understand the difference between Netflix and "other linear television networks." The traditional rating system doesn't work when Netflix customers are pressing play on "literally thousands of different shows all the time.""There's not an apples and apples comparison to Netflix-watching and any reported Nielsen rating," Sarandos responded, when asked if he still considered Orange is the New Black the biggest show across all of TV. "So what I said before was that it was our largest show. And cumulatively, it depends on how you want to slice the pie. There is certainly a measurement that would put it there."Additional reporting by Eric Goldman.

Nicole is a freelance writer for IGN. You can follow her on Twitter