Delhi's ruling Aam Aadmi Party has launched its campaign to retain power in the national capital. Even as the assembly elections in Delhi are a few months away, AAP has launched its campaign ads, material and billboards. And there are no points for guessing who is the face of the campaign.

AAP's bid for victory in Delhi Assembly Election 2019 leads with the slogan: I Love Kejriwal.

The party sources say that the campaign has been designed to allow CM Arvind Kejriwal to reconnect with the public.

As part of the campaign, the party will paint the slogan "I Love Kejriwal" behind auto-rickshaws and distribute pamphlets among the public.

The pamphlet urges people to give a miss call on 9871010101 to join the campaign and express support to the incumbent chief minister.

The promotion material attempts to re-establish Kejriwal's image as 'Aam Aadmi' (common man).

Earlier on September 1, the AAP had launched a 35-day-long "Jansamvd Yatra", which aims to cover two constituencies per day.

During the yatra, AAP leaders and MLAs communicate with the public about the Delhi government work on water, power and health and seek suggestions.

"Within 5 years in Delhi, the Arvind Kejriwal government has done a lot for the common man. The purpose of the 'Jansanvad Yatra' is to get opinions from the people on the government's plans. Chief Minister Arvind Kejriwal will hold public meetings after the Jansamvad Yatra," AAP Delhi convener Gopal Rai earlier told India Today TV.

Aam Aadmi Party's campaign strategy also includes strategic attacks on the Delhi BJP leadership. "In Delhi, there is no face in the BJP or Congress who can fight Arvind Kejriwal. The Congress is completely over after the demise of Sheila Dixit and the BJP leaders are busy fighting among themselves for the CM post. BJP leaders are fighting only for their own. Only Arvind Kejriwal is fighting for the public interest," said AAP leader Gopal Rai.