With NBC-exile Conan O'Brien kicking off his new TBS show tonight (11 ET), The Hollywood Reporter analyzed who watches the late-night comedy hosts -- O'Brien, Jay Leno, David Letterman and Jon Stewart --what the fans are like and what they drive. It's not what you'd think, especially for the ironic Stewart.

Results of THR's survey show the comics' core viewers would have no confusion finding their cars in a parking lot:

Conan O'Brien: 18-34 (56%), income over $75,000 (22%), political independents (34%) who are more likely to be single, tech-savvy, atheists who drink vodka and listen to rap. Most likely to drive: Volkswagen.

Who we'd see in the O'Brien show parking lot: A young atheist in a Golf R-32 trolling for a date.

David Letterman (motor racing fan): 25-44 (47%), income over $75,000 (20%), Democrats (40%) who are more likely to be divorced folks who drink malt beverages and listen to classic rock. Most likely to drive: Toyota.

Who we'd see in Letterman's lot: Someone in the Camry they got in the divorce trolling for a date.

Jay Leno (a huge car guy and collector): 45-plus (50%); income over $75,000 (29%), Republicans (39%) who are more likely to be religious, drink red wine and listen to country. Most likely to drive: domestic car, Chevrolet or Pontiac.

Who we'd see in Leno's lot: A gray-haired conservative proudly driving a Pontiac G8 or '96 Chevy Impala SS with a Bush sticker on the back.

Jon Stewart: 35-54 (49%), income over $75,000 (22%), Democrats (59%) who are more likely to be married, Catholic, drink beer and listen to classical music. Most likely to drive: GMC truck.

Who we'd see in Stewart lot: A married couple in a GMC Yukon with an Obama sticker on the back (and who righteously took public transportation to the Jon Stewart rally in D.C.).

The fine print:

THR commissioned the online survey by Penn Schoen Berland, a global research company

with a political and entertainment specialty, conducted Oct. 15-17 from a sample of 700 regular late-night

TV viewers ages 18-65 provided by uSamp, a technology and online sampling company.

Fred Meier/Drive On