A cadre of Mass Effect fans are still steamed about the third game's ending – but have chosen to express their dissatisfaction in a sweet, friendly sort of way. What's sweeter and friendlier than a delicious cupcake? Obviously, 402 cupcakes. And is delivering such a heaping helping of sweet treats to someone's office a good way of punishing them for a perceived oversight? Let's keep an eye on Bioware to find out.

Having had their efforts to change Mass Effect 3's ending for charity stymied, slighted fans decided to send a kindness-bomb directly to the source. The result, reports Game Informer, is a funding drive for over $1000 worth of cupcakes, to be delivered to Bioware's door. “This is our way, as fans, to drive our message home, but in a (literally) sweet way,” explains the protest's page: “In this case, the cake is NOT a lie!” Come on, you didn't seriously expect this to come off without at least one such reference, did you?

Above: See? This real thing is really happening

The cakes will be colored red, green or blue, and frosted with the letters A, B or C – to emphasize that the choice between three fairly similar things is not a fair thing to give someone. Except, of course, if you're giving them a cupcake either way, in which case you're actually being quite considerate? The metaphor sort of breaks down if you examine it up close – but look, we're not complaining.

In fact, we want in on this action. Let's give this a shot: Namco is about to release Bionic Commando 5, Shigeru Miyamoto has been replaced by a team of robots, and Notch has just bought Electronic Arts. There – now if you're unhappy with our performance as games journalists, can we have some cupcakes too, please?

[UPDATE: Bioware's received the cupcakes and passed them on to a local youth shelter (Mass Effect 3 update: Cupcakes for hungry kids). Kudos to ME3 fans for buying starving kids such a generous treat. Nobody sent GamesRadar any cupcakes.]