UPDATE: About an hour and 15 minutes after our initial post, a public relations representative for Forever 21 told Consumerist that the chain has pulled the shirt in question.

“Forever 21 strives to exemplify the highest ethical standards and takes feedback and product concerns very seriously,” the company said in the emailed statement. “With regards to the t-shirt in question, upon receiving feedback from our customers, we took immediate action to have it removed from our website. We sincerely apologize to anyone who was offended by the product.”

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Forever 21 has customers up in arms over the company’s latest clothing controversy, with shoppers wondering: who signed off on a men’s T-shirt bearing the message, “Don’t say maybe if you want to say no”?

The company is selling the men’s shirt for $19.99 right now on its website, as well as in stores, Cosmopolitan points out.

Customers have been expressing their displeasure with Forever 21 since at least February, asking the retailer to pull it and questioning why Forever 21 made the decision to sell it in the first place, when the message seems to make light of rape, as Racked notes, or as one customer puts it, perpetuate rape culture.