Delta Air Lines apologized and said it has begun pulling promotional Diet Coke in-flight napkins after passengers complained that their message is “creepy.”

Delta told USA Today that it “missed the mark” with the napkins, which urge passengers to add their phone numbers and give them to their “plane crush," and began pulling them recently.

ADVERTISEMENT

“We rotate Coke products regularly as part of our brand partnership, but missed the mark with this one," the airline told the newspaper in a statement. “We are sorry for that and began removing the napkins from our aircraft in January.”

Coca-Cola also apologized for the napkins, and said they are working with the airline to replace them with other designs.

“We sincerely apologize to anyone we may have offended,” the company told USA Today.

Photos of the napkins circulated on social media last month.

“Because you’re on a plane full of interesting people and hey… you never know,” the napkins read.

Hey @Delta and @CocaCola These napkins are creepy AF. Pretty sure no one appreciated unsolicited phone numbers in the ‘good old days’ and they sure as heck don’t want the number of someone who has been gawking at them on a plane for hours today. Not a good look. pic.twitter.com/PJAiurFRMh — ducksauz (@ducksauz) January 21, 2019

A number of Twitter users described the napkins as “creepy,” with one person writing: “Pretty sure no one appreciated unsolicited phone numbers in the ‘good old days’ and they sure as heck don’t want the number of someone who has been gawking at them on a plane for hours today. Not a good look.”