What is really going on in politics? Get our daily email briefing straight to your inbox Sign up Thank you for subscribing We have more newsletters Show me See our privacy notice Invalid Email

Jobseekers are being lectured on how to look good at interviews – by a website run by Michael Gove’s wife that sells £230 face cream.

The Department for Work and Pensions’ Facebook page includes a link to Get the Gloss under a post advising how to “dress for success”.

Get the Gloss was co-founded by the Tory Education Secretary’s beauty journalist wife Sarah Vine.

It offers products such as Creme de la Mer serum at £230 and Gypsy Water perfume at £130.

The website’s beauty expert Judy Johnson also shares her words of wisdom on the Facebook page.

They include: “The first impression you make with a potential employer is the most important one.”

She adds: “Make sure your eyes look perky so you don’t look all sleepy – people will hire you more if you look awake! (A good night’s sleep usually helps or a good under eye concealer).”

Labour’s Teresa Pearce expressed surprise that the DWP was suggesting people on jobseeker’s allowance of £71.70 a week could afford such items and accused ministers of being “patronising” and demeaning”.

She added: “It is a cheap marketing ploy designed to exploit female body insecurities and the anxieties of those seeking work to make a quick profit.

“The reason so many people are unemployed is the lack of available work and not because they need pricey beauty products. Having ‘perky’ eyes won’t change that.”

A DWP spokeswoman insisted Ms Vine was not involved in the decision to link to the Get the Gloss website.

She added: “This is a social media campaign to help young people into work by giving advice and top tips from a range of experts. We’re not promoting any websites.”

Mr Gove’s spokesman claimed the Education Secretary and his wife knew nothing about the link until contacted by the Mirror.