The “Fight of the Century” between Floyd Mayweather and Manny Pacquiao broke a lot of box-office records, in part thanks to its price point on pay-per-view.

If you want to watch Conor McGregor (21-3 MMA, 9-1 UFC) box Mayweather (49-0 boxing) on Aug. 26 at Las Vegas’ T-Mobile Arena, you’re going to have to pay a similar price, according to UFC President Dana White.

“I would have to assume it’s going to be more like the Pacquiao price,” said White on Wednesday after the “superfight” was confirmed.

The summer 2015 event, jointly produced by Showtime and HBO, cost $99.99 to purchase in high definition, with a $10 discount for the standard broadcast. White isn’t saying yet how close it will be to that mark, which pushed the ceiling after Mayweather’s 2013 fight with Canelo Alvarez was priced at $74.95/$64.95.

The UFC exec said now that the deal is done to put McGregor in the ring with Mayweather, the price will be figured out behind the scenes. No doubt, the fight-makers will get some help from broadcast partner Showtime, whose brand will take center stage over MMA’s industry leader and is poised to capitalize on the sideshow attraction.

Whatever number the fight-makers settle on, it will be a decidedly bigger investment to UFC fans, who’ve never paid more than $59.99 for an HD pay-per-view. There were plenty of gripes two years ago when the MMA promotion formalized a $5 increase in the price of a numbered event.

“As with most industries, our costs have gone up significantly over this period and we have determined it is necessary to institute a minimal cost increase beginning in 2015,” the announcement read. “UFC considers its pay-per-view events to be a tremendous value for the consumer and it continues to make that value proposition better every year through features such as advanced analytics, real-time interviews and breaking news.”

Corporate-speak aside, White said the value of Mayweather vs. McGregor is in the clash of stars and style. McGregor is the upstart with a long reach, fight-ending power and a southpaw stance, allegedly the Kryptonite of boxing king Mayweather.

While White once bashed the price of live tickets to see Mayweather vs. Pacquiao, he sees no issue with asking fans to pay more for a bigger event.

“When you talk about superfights, this is a superfight – two different guys from two different sports going in and putting it on the line,” he said. “Obviously, you can’t charge what you would normally charge for a pay-per-view. And saying there was pushback on the Mayweather-Pacquiao fight, there was anything but – it’s the biggest fight ever in the history of pay-per-view.”

With all the marketing going into the fight and ancillary costs of promoting, all parties are going to be looking to make the margins as attractive as possible. The only question now is how much profit they can squeeze out of fans.

For more on “The Money Fight: Floyd Mayweather vs. Conor McGregor,” check out the MMA Rumors section of the site.