Hundreds of New Balance shoe owners are burning their sneakers and running shoes in protest after the company publicly supported president-elect Donald Trump.

In an interview with the Wall Street Journal, New Balance’s vice president of public affairs, Matthew LeBretton, said, “The Obama administration turned a deaf ear to us and frankly, with President-elect Trump, we feel things are going to move in the right direction.”

New Balance opposed the trans-Pacific trade agreement, while rival Nike supports it. The company makes its shoes in the United States and has 1,400 employees here.

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“As the only major company that still makes athletic shoes in the United States, New Balance has a unique perspective on trade in that we want to make more shoes in the United States, not less,” the company said in a statement.

New Balance also argued that LeBretton was speaking within the context of trade, not politics, but given that he name-checked Trump, people weren’t buying it.