Gits Food Products Pvt Ltd, the pioneers in convenience packaged food today announced the launch of its innovative offering, ‘No Onion No Garlic Ready Meals’. With this launch, Gits becomes the first company in India to tap this niche segment. The new variant will initially be introduced in 4 variants- Pav Bhaji, Dal Makhani, Veg Biryani and Paneer Tikka Masala and will be priced between Rs. 65 to Rs. 89.



Commenting on the launch, R.H.Gilani- Joint MD Gits Food Products Pvt Ltd. said; “Since its inception, Gits has been a respected brand and enjoys incredible loyalty amongst consumers. Having been in the industry for over 50 years, we have catered to consumer taste not only in India but across the globe, offering premium quality products with our deep rooted understanding of their preferences. The launch of Gits – No Onion No Garlic Range is the extension of this belief.”



Adding further Sahil Gilani, Director Marketing and Sales, Gits Food Products Pvt Ltd. said, “The Ready Meals segment is currently at a nascent stage. As per estimated reports, the complete market size is around Rs. 150 crore however it is growing at a rapid pace. Our quality speaks for itself as this product line is growing at over 70% annually. Currently a lot of the Ready Meals consumption happens abroad, Indian travellers often find it hard to get authentic Indian vegetarian cuisine. Communities that do not eat Onion & Garlic have an even harder time eating abroad hence these products will cater to this niche consumer need. Consumers demanded these products hence we are delivering to their requests. With the rapidly changing Indian lifestyle and fast paced life, we have seen a steady increase in the demand for Ready Meals. With this launch, we look forward to building a stronger connect with consumers who prefer No Onion No Garlic products and there by growing our customer base. ”



Standing true to its company philosophy of "We will not sell what we don't relish", Gits products are prepared with the finest ingredients under stringent quality checks. Gits Ready Meals primarily targets customer base with educated dual income families, bachelors with low culinary skills and busy lifestyles, students staying alone and studying abroad, tourists, etc. The products are 100% vegetarian and with absolutely no added preservatives.



Gits currently has a strong portfolio of over 80 products in Ready-to-Cook and Ready-to-Eat Meals available in India and abroad. Gits exports its products to over 40 countries across the world contributing 50% of its sales. Gits has captured India's fastest growing market through its quality products, formidable distribution network and aggressive marketing strategy.