1. How to manufacture desire — Nir Eyal, Nir and Far

Nir’s talk about how to create indispensable products by designing user habits & behaviors. The phases “trigger”, “action”, “reward” & “commitment” are playing key roles here.

2. BJ Fogg’s Behavior Model — BJ Fogg, Stanford University Persuasive Technology Lab

B.J. Fogg explains how his behaviour model originated and how it works.

3. Why good storytelling helps you design great products — Braden Kowitz, Google Ventures Design Studio

A beautiful looking product should also work beautifully and why story-centered design is key to create sustainable and qualitative products.

Millais Boyhood of Raleigh (Wikipedia)

4. Principles of User Interface Design — Joshua Porter, Director of UX at Hubspot

An invaluable list of user experience and user interface design principles to create beautiful, valuable and functional products.