You know that in order for a business to be successful, it must have a product that solves a problem, fulfill a need or offer something the market wants. That is why people start their own business; to create their own product and then make money from it.

Just like Bill Gates created Windows.

Now let's say that you want to start your own business. Online business.

You want to do this because it is exhilarating to know that you will be your own boss, you will have all the freedom in the world to make your own decisions, control your own schedule and perhaps make a lot more money. All of this is exhilarating, right?

But then, you never begin the process.

Why?

Because you just found out that product creation is too exhausting. Perhaps even terrifying. The whole process — from researching, writing, designing and packaging — can be a nightmare and by the time you finish it, your product is outdated.

Thus, you've wasted your time and your money.