Are you cleaning your email lists on a regular basis?

“Verifying your email list before launching a campaign is the single most important action in email marketing.”

All those hours spent on writing emails, designing templates mean nothing if your emails fail get delivered. Hard bounces and non-valid emails in your list kills your deliverability. Having just 1% bad emails in the list can reduce deliverability by 10%. In the worst-case scenario, you can get blacklisted permanently.