NVIDIA Corporation announced the first Battlefield 3 tournament in the US will be held this weekend at PAX Prime in Seattle, WA.

Gamers who visit NVIDIA at PAX Prime this weekend will have a chance to play Battlefield 3—this year’s most anticipated PC gaming title—on MAINGEAR PCs powered by NVIDIA GeForce GTX 580 GPUs in SLI. Gamers can polish their tactics in the PC Freeplay Area on Level 6 at PAX Prime before they sign up onsite for the daily 12v12 single player tournament to win some great prizes—including full PC systems, cases, power supplies, gaming mice, keyboards, and headphones, GTX 500-series GPUs and much, much more. Prizes up for grabs are worth more than $20K USD.

“GeForce owners are the most passionate gamers on the planet,” said Drew Henry, general manager of the GeForce business unit at NVIDIA. “This free tournament and the ability to win some great prizes while playing Battlefield 3, is another way for us to provide a really fun experience for PAX Prime attendees.”

Gamers at PAX Prime can also win prizes by participating in the NVIDIA “Are You My Match?” contest. Simply match the tattoo sticker from the PAX Prime show bag to a t-shirt worn by an NVIDIA staffer on the show floor, and come to Level 6 to claim a prize. Additional prizes include 3D Vision kits, PC cooling systems and a whole lot more.

Various PAX Prime prizing is being provided by Antec, ASUS, Coolermaster, CyberPower, EVGA, IBUYPOWER, Guild Wars 2, NVIDIA, NZXT, Razer, and Zotac, and others.