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Liverpool chief executive Ian Ayre has taken on a non-executive role with motorcycling team RC Express Racing.

Ayre will be the Bristol-based road racing team's sporting chairman, providing commercial advice and support.

“I have always shared my love for football with that of two wheels,” Ayre said.

“Road racing is an extremely special and unique sport. It is something that I have followed for many years, regularly heading to the Isle of Man TT with friends on our bikes.

“I’ve been a fan for many years so when Ben and Roy (Constable) explained their vision and after seeing their operation up close, I offered to help in a non-executive role.

“The team have experienced immense success in a short period of time and I feel that they could go on to become the leading team in the road racing paddock.

“Working with them in a non-executive capacity will enable me to help and advise them where appropriate. It is certainly exciting for me personally and something that I am extremely passionate about.

“There is a tremendous future ahead for RC Express Racing and I’m thrilled to be part of the project, working with Ben, Roy and the rest of the team.”

The 53-year-old, who was filmed riding his motorcycle during the 2012 TV documentary Being: Liverpool, is leaving Anfield at the end of the season.

He's expected to take over as general manager of TSV 1860 Munich.

RC Express Racing joint owner Ben Constable is delighted that they will also be benefiting from Ayre's expertise.

“Attracting someone with Ian’s experience in sport to our racing team is something we could never have envisaged,” he said.

“Dad and I knew that Ian was an avid road racing fan, keen biker and highly successful businessman.

“Our aim was to simply engage in some dialogue, enable Ian to join the team at a race and perhaps seek some advice on how we build and progress for the future.

“We are excited that Ian is joining us in a non executive role and will be a huge boost for the team.

“His success speaks for itself and Ian has developed Liverpool Football Club into a global commercial entity that rivals teams such as Manchester United and Barcelona.”