The BBC has apologized after sending what appeared to be its first-ever useful push notification, warning readers of an impending lack of nudity in the latest episode of Game Of Thrones. Millions of subscribers to the BBC app received the alert seen below, which buried the lede amid yet another update on the NYPD’s misguided Twitter campaign and a debate on the existential worthlessness of physics. This was followed by the person charged with testing the app randomly breaking into joyous song, like all British people do.


Today the BBC issued an apology to its subscribers, assuring them it had not been hacked, and explaining that the mistake was made in the process of “testing new functionality” that will presumably improve its notification system for nudity and the lack thereof.


Most users replied that the explanation wasn’t necessary, as they knew right away that “No nudity in the latest episode of Game Of Thrones” had to be a mistake.

