Youtube has released the top 10 watched advertisements in the Middle East and North Africa region for March 2016. Here’s a round-up of March’s most-watched ads according to “YouTube ads leaderboard”.

According to YouTube: Ads are determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

10.UNDER ARMOUR | RULE YOURSELF | MICHAEL PHELPS

Marvel at the resilience of the human form as Olympic swimmer Michael Phelps trains and conquers his final swim.

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MEDIA AGENCY Garage366

BRAND Under Armour

9.Expo 2020 Logo – The Story of our New Logo

Rising out of the desert, the new golden logo of the Expo 2020 shimmers full of promise.

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MEDIA AGENCY Mindshare

BRAND Expo 2020 Dubai

8.El Maleka

From lasagne to pasta salads, matriarchs turn to El Maleka for yummy dishes.

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Creative AGENCY Leo Burnett Egypt

Media Agency Digital Republic

Brand ElMaleka

7.El iPhone 6s – Timer

Hands-free Siri sets a timer and keeps the Cookie Monster company until his cookies are ready.

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Creative AGENCY TBWA/Media Arts Lab

Media Agency OMD

Brand Apple

6. Official TVC: Unpacking S7

Take a journey with Samsung around the world, with a phone that can pretty much do anything.

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Creative AGENCY Cheil

Media Agency Starcom

Brand Samsung Mobile

5. Listerine Total Care Zero

From chewing on pencils to eating chocolate ice cream, Listerine Total Care Zero is an army that keeps your teeth clean.

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Creative AGENCY JWT

Media Agency j3 Dubai

Brand Listerine Middle East

4. Halwani Fillets. No Comparison

Combine animated chickens that sing and dance with a tune that gets stuck in your head for days and what do you get? A top-viewed ad.

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Creative AGENCY Mahdys

Media Agency BAM

Brand Halwani Bros.

3. KitKat Senses with Hazelnut

Watch this with your friends and see who’s mouth waters first: this ad introduces KitKat with hazelnuts.

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Creative AGENCY JWT

Media Agency MEC Dubai

Brand KitKatArabia

2. Vitaene C Competition 2016

Want to win a car or a trip to Dubai? This ad is all about enticing viewers with prizes by entering a competition

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Creative AGENCY NTDE

Media Agency Oxford Design Advertising

Brand Vitaene C

1. Souq.com – Your destination for fashion, and everything else! #ItsYours

You’ll want to seize the day with this inspiring ad that’s about freedom of choice.

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Creative AGENCY Good People

Brand Souq.com C