New technologies arrive at a blistering pace and existing technologies become more ubiquitous by the day. Technology is so deeply embedded in daily lives and routines that people have become blinded by the promises of new technology. We have become fully engrossed in the benefits of technology in the form of automation, convenience, and immediacy. At the same time, we often fail—on a grand scale—to consider the challenges and drawbacks associated with new technologies. These drawbacks can be more profound and widespread than society acknowledges. As a result, we tend to interact with our technologies while being dangerously unaware of the potential repercussions. If we continue to interact with technology in this narrowly framed manner, significant societal problems are likely to result. This Executive Digest renews the call for increased privacy protections in the context of new technologies.