Apple today announced Apple Arcade, a new subscription-based games service for mobile, desktop, and the living room, featuring hundreds of titles from top video game publishing houses including Disney, Sega, Lego, Cartoon Network, and Konami.



A subscription to Apple Arcade includes access to over 100 new and exclusive games that can be played both online and offline across iPhone, iPad, Mac, and Apple TV, and the whole family can play using Family Sharing with one subscription fee.

‌Apple Arcade‌ will have a dedicated tab on the App Store, and games will be curated by Apple's team of ‌App Store‌ editors. Apple says the emphasis will be on personalized recommendations, and Apple promises that ‌Apple Arcade‌ games cannot collect any data about the user without consent.

"The ‌App Store‌ is the world's biggest and most successful game platform. Now we are going to take games even further with ‌Apple Arcade‌, the first game subscription service for mobile, desktop and the living room," said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. "We are working with some of the most innovative game developers in the world to create over 100 new and exclusive games to play across ‌iPhone‌, ‌iPad‌, Mac and ‌Apple TV‌. ‌Apple Arcade‌ games will be great for families, respect user privacy and will not have ads or require any additional purchases. We think players of all ages are going to love ‌Apple Arcade‌."

All ‌Apple Arcade‌ games will be all-you-can-play experiences, with all features, content, and updates included at no extra charge, and with no ads or in-app purchases necessary.

‌Apple Arcade‌ will launch in fall 2019 in more than 150 countries across iOS, macOS and tvOS. Apple is asking developers interested in being considered for ‌Apple Arcade‌ to visit developer.apple.com/apple-arcade