Hasbro, the toy company that brought its Transformers and G.I. Joe properties to movie theaters, has set its sights on its next summer blockbuster: My Little Pony.

The ponies, a Hasbro staple for 30 years, have experienced a resurgence of popularity lately, thanks in part to the TV series “My Little Pony: Friendship Is Magic.” Hoping to build on that interest, Hasbro recently revealed plans for brand extension called Equestria Girls.

The new property will get the red-carpet treatment when it premieres as a full-length animated feature at the Los Angeles Film Festival in June. The movie, created by Hasbro Studios, the company’s production division, will then be released in more than 200 theaters nationwide; its trailer will start appearing in theaters on Wednesday.