A great landing page for lead generation is a key piece of the puzzle when it comes to digital advertising.

Here a 3 critical elements you should make sure to put in place:

– A killer offer

Arguably the most important element, you should a have a very strong offer on your landing page that motivates people to do business with you.

Why should they opt-in to your email list?

What are they going to get in return, is it an awesome lead magnet (a free resource that helps them solve a specific problem), a valuable consultation with you to create a plan of action to solve their problem, or something else?

Make it super clear.

– Clear call to action and a form to complete it

With every piece of copy you write, you should start with the end in mind. This applies to landing pages also.

Think about what you want your visitors to do, and tell them.

For better or worse, most people are followers and not leaders. So make it easy for your visitors to follow you by asking them to perform a specific action on your landing page, such as opting-in. Use actions words such as “sign up now”, “get the guide”, etc., alongside with a short form to fill (make it easy for them).

– “Above the fold” placement of critical elements

If your landing page doesn’t capture your visitors’ attention immediately, it’s very unlikely that they will scroll down and read the rest of the page. So make sure you put the most important elements “above the fold” (before they need to scroll), such as the offer and call to action & form.

What’s your current landing page for lead generation?

Drop the link in here and I will give you my feedback on it. (see what I did there? I just made you an offer and gave you a call to action!)