Samsung (005930) isn’t even waiting for Apple (AAPL) to launch the iPhone 5 before taking aim at the new smartphone in a new run of attack ads. The first such advertisement appeared in newspapers on Sunday, comparing a sampling of iPhone 5 specs to a significantly larger list of Galaxy S III features. Under the heading “It doesn’t take a genius,” Samsung’s aim is to communicate that its flagship Android smartphone outclasses the iPhone 5 in a number of key areas including display size and quality, RAM, available storage and battery life. Apple’s iPhone 5 launches this coming Friday at 8:00 a.m. local time and the Samsung Galaxy S III went on sale in the U.S. in early July. Samsung’s full ad can be seen below.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.