When choreographer Shay Kuebler started going to the gym to help recover from some dance-related injuries, he began to notice that gym culture comes with some extremes.

People were using methods from weight lifting to body building to more drastic measures in order to achieve a "perfect" physique. These observations led to Kuebler creating his latest solo dance piece called "Feasting on Famine", an unrelentingly physical performance and a critical look at the ethics of health and fitness as business.

(CBC Arts)

In this video, Kuebler opens up about his perceptions of the health and fitness industry where men are bombarded with messages to be bigger and stronger (and targeted with products to help them achieve these goals). The unattainable standards can lead to body image issues where pursuit of the pinnacle of advertised male health can actually become damaging.

Follow Shay Kuebler here.

Watch CBC Arts: Exhibitionists on Friday nights at 12:30am (1am NT) and Sundays at 3:30pm (4pm NT) on CBC Television.