BASEL, Switzerland, March 22, 2016 /PRNewswire/ -- In a launch ceremony officiated by Baselworld's China Pavilion on March 20, 2016 at the world's most famous show for the watch industry with over 150,000 attendees, Baselworld 2016; Qualcomm, inWatch, and Borqs announced a strategic partnership easing the barriers of entry for traditional watch brands and manufacturers to integrate next-gen smart capabilities into their watches.

Photo - http://photos.prnewswire.com/prnh/20160321/346257

Photo - http://photos.prnewswire.com/prnh/20160321/346258

The initiative is being led by inWatch, a four year old startup, but already a veteran in the wearables industry with almost a million users in China. inWatch has been making waves as of late with their partnerships with Tencent, Swarovski, and Alibaba. "Smartwatches aren't just about hardware. It's a highly complicated supply chain involving hardware, software, and data service. For a traditional watch to go smart would normally take a year if they could even piece together the resources. Now with SnapDragon Wear 2100 and inWatch's Wear4G solution, we can offer turnkey solutions to market within even a fiscal quarter," said Neo Wang, CEO of inWatch.

Qualcomm's SnapDragon Wear 2100, freshly announced in only February 2016, boasts exciting new features for the wearable sector. Presenting the features on site was Pankaj Kedia, Sr. Director for Qualcomm. The Snapdragon 2100 processor is 30 percent smaller than Qualcomm's previous-generation wearable processors, enabling thinner, sleeker product designs. An integrated, ultra-low power sensor hub supports richer algorithms with greater accuracy, providing a cohesive picture of users and their environments. And, the processor uses 25 percent less power, extending the wearable's battery life and offering manufacturers more freedom to innovate in features and design.

Borqs is excited that as an inWatch partner, it can enable new possibilities for OEMs to accelerate the deployment of innovative wearable devices. The SnapDragon and inWatch Wear4G platform consists of a full suite of processors, software, support tools and reference designs from Borqs to allow mobile, fashion, and sports customers to bring a diverse range of full-featured wearables to the market quickly. Representing Borqs was George Thangadurai, President of Borqs U.S.

"Our event is called 'A Watch Revolution,' and we mean it. The inWatch Wear4G platform is the new standard in the watch industry and the watch brands we all love will soon be launching new smart features with it," said Sam Force, President of inWatch USA. Working with Qualcomm and Borqs, inWatch marked the official opening of the smart wearable device 4G era in Baselworld, Switzerland.

About inWatch:

inWatch (深圳市映趣科技有限公司) is the premier smartwatch brand in China with a remarkable 12.1% marketshare with almost a million users. It has over 100 employees with offices in Shenzhen, Beijing and Seattle. In Swiss Handelszeitung newspaper's Daily List of "2015 Most Innovative Companies List in Wearables," inWatch was the only Chinese company to make it to the top 8 and ranked even above FitBit. BD Contact: [email protected]

About Borqs:

Borqs International Holding Company (播思) is a high-tech company providing end-to-end service platform solutions for operators, terminal manufacturers, and chip manufacturers in the global mobile internet industry.

About Qualcomm:

Qualcomm Inc. (高通) is an American semiconductor company doing business globally that designs wireless telecommunications products and services.

About Baselworld China Pavilion:

2016's China Pavilion is led by Lego Shunhua Zhu, Chairman of the Shenzhen Horologe and Smart Wearable Devices Research Institute and support provided by Fanna Kong, Project Manager for Basel Area Swiss economic promotion platform.

Contact:

James Sung

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SOURCE Baselworld China Pavilion