LEAWOOD, Kan.--(BUSINESS WIRE)--AMC Theatres® (NYSE: AMC) (“AMC”) is celebrating the debut of AMC Stubs Insider by handing out free popcorn to its guests this Sunday. On July 31, all AMC Stubs members, existing and new, can receive one free large popcorn at all AMC locations nationwide.

To ensure it’s ready for Free Popcorn Day, AMC plans to pop approximately 50 tons of popcorn, which means approximately 325 million kernels of popcorn could be going to AMC moviegoers for free this Sunday!

Not yet an AMC Stubs member? No problem. Guests can sign up on site at AMC locations for the new free program tier – AMC Stubs Insider – and receive their free popcorn on Sunday. All existing AMC Stubs members are automatically upgraded to AMC Stubs’ new top tier – AMC Stubs Premiere, which allows guests to take advantage of more rewards, and allows them to earn rewards much faster.

“AMC Stubs Premiere continues to provide the best guest benefits in the industry, and AMC Stubs Insider ensures every AMC moviegoer can be rewarded each time they come to AMC,” said Stephen Colanero, executive vice president and Chief Marketing Officer, AMC. “This Sunday is the perfect opportunity for our guests to get out of the heat, sit back in a comfortable AMC theatre and see one of the many great new movies like JASON BOURNE and STAR TREK BEYOND or catch up on one you might have missed, like FINDING DORY, GHOSTBUSTERS, or THE SECRET LIFE OF PETS. No matter what you watch, you can enjoy some popcorn on us.”

Through AMC Stubs, every dollar spent at AMC earns points towards future purchases, and members receive a $5 reward for every 5,000 points earned. And that’s not all. Here are some of the other great benefits of both AMC Stubs tiers:

AMC Stubs Insider

Free to join!

Free refill on large popcorn

Up to $2 off movie tickets on Tuesdays

20 points for every $1 spent

No online ticketing fees when purchasing at least four tickets per transaction

Birthday gift – Free large popcorn

Exclusive offers, screenings and more

AMC Stubs Premiere – all current AMC Stubs members are automatically upgraded to AMC Stubs Premiere for the duration of their membership

$15 per year

Free size upgrades on popcorn & soda

Premiere service at the box office & concession stand

Free refill on large popcorn

Up to $5 off movie tickets on Tuesdays

100 points for every $1 spent

No online ticketing fees

Birthday gift – free large popcorn and soda

Exclusive offers, screenings and more

More information about AMC Stubs Premiere and AMC Stubs access can be found at amctheatres.com/amcstubs. Moviegoers can contribute to and follow along with the conversation online using #AMCFreePopcornDay.

To find showtimes and purchase tickets to this weekend’s movies, please visit www.amctheatres.com or the AMC Theatres app. Come in, sign up for AMC Stubs Insider or AMC Stubs Premiere, grab your popcorn, and enjoy the show!

About AMC Theatres

AMC (NYSE: AMC) is the guest experience leader with 385 locations and 5,380 screens located primarily in the United States. AMC has propelled innovation in the theatrical exhibition industry and continues today by delivering more comfort and convenience, enhanced food & beverage, greater engagement and loyalty, premium sight & sound, and targeted programming. AMC operates the most productive theatres in the country’s top markets, including No. 1 market share in the top three markets (NY, LA, Chicago) http://www.amctheatres.com.