LANSING, Mich. -- Overdose deaths from opioids other than heroin jumped 54 percent between 2015 and 2016, and have more than tripled since 2012, according to data released Thursday by the Michigan Department of Health and Human Services.

A total of 1,365 died from opioid overdoses in 2016, compared to 884 in 2015 and 426 in 2012.

That doesn't include include heroin deaths, which actually went down from 391 in 2015 to 324 in 2016. There were 222 heroin deaths in 2012.

Including heroin, opioids accounted for 72 percent of all Michigan's drug overdose deaths in 2016, compared to 64 percent in 2015 and 50 percent in 2012, the data showed.

Opioids are a class of drugs that include the illegal drug heroin, synthetic opioids such as fentanyl and prescription pain relievers such as OxyContin, Vicodin and codeine.

Opioids can be highly addictive, and their use and abuse is a growing issue in the United States. While the U.S. has about 5 percent of the world's population, it consumes about 80 percent of the global supply of prescription opioids.

In 2016, Michigan health-care providers wrote 11 million prescriptions for opioid drugs -- enough to provide every Michigan resident with his or her own bottle of narcotics, according to state data. That compares to about 8 million prescriptions in 2009.

Michigan's 2016 prescriptions accounted for 835 units of opioids -- enough to give every Michigan resident about 84 opioid pills, patches or other types of doses of opioid drugs.

In response to the spike in opioid deaths, the state is launching "multiple initiatives including a media campaign to raise awareness about the dangers of opioid misuse, the treatment options available, and to educate the public about proper storage and disposal of prescription drugs," said a news release from MDHHS.

In May, Michigan issued a standing order to pre-authorize the distribution of naloxone by pharmacists to eligible individuals. Naloxone is a fast-acting, potentially life-saving medication that reverses opioid overdose. Since it was issued, more than 25 percent of Michigan pharmacies have registered to dispense naloxone under the standing order.

Additionally, Michigan received more than $16 million in federal funds in April to promote prevention and increase access to treatment.

The MDHHS public awareness campaign includes a variety of media placements, including TV, radio, digital, social media, and direct provider outreach.

To learn more about prescription drugs and opioids, or for resources on opioid addiction, visit www.michigan.gov/stopoverdoses.