Scott Walker’s presidential campaign is only a little over 50 days old, and it’s increasingly obvious that Scott Walker sucks. Not for his record or what he believes, although both of those are – to borrow a phrase from William Safire – extremely sucky. But Scott Walker is not good at this campaign thing.



A good campaign introduces a candidate and his best ideas to sympathetic and like-minded voters through a combination of events, press coverage and paid outreach, allowing him or her to attract campaign donations and new supporters alike. A bad campaign forces a candidate to get on the phone to reassure his existing donors that he exists and is going to abandon the “sinking into obscurity” tactic that hadn’t been working. A truly terrible campaign is at hand when the most widely-reported news story is the candidate’s old claim that his bald spot totally isn’t genetic but comes from banging his head against the underside of a cabinet.

It wasn’t supposed to be this way: one of Walker’s selling points was winning three elections in five years (the first one, the recall, then the reelection). In theory, Walker should have been the most experienced, most natural and most effortless Republican candidate. Jeb Bush hasn’t run this decade; Ted Cruz only ran once; Chris Christie is dogged by corruption allegations; Rick Perry has the mental aptitude of two dogs in an overcoat; and Rand Paul was gifted his father’s movement and all his out-of-state donors but none of his charisma at talking about basing an international currency on stuff you dig out of the ground.

Walker should have been able to campaign circles around everyone else in the race. Instead, he’s getting his rear end handed to him by a meringue-haired hotelier and a political neophyte surgeon who speaks with the dizzy wonderment of someone trying to describe their dream from last night while taking mushrooms for the first time.

Donald Trump’s existence in the race actually seems to be goading Walker into looking worse, when you’d think that The Donald’s hogging all the attention might have helped Walker avoid embarrassing revelations. After all, Walker’s political record basically involves refusing to tell anyone what his plans are and then doing something politically craven: he first campaigned on fixing Wisconsin’s budget, then once elected decided that it was public-sector unions’ fault and used a short-term crisis as an excuse to gut them; he evaded discussion about potential anti-union “right-to-work” legislation by calling it a distraction, then signed a right-to-work bill; he ducked questions about legislating more abortion restrictions, then signed a 20-week abortion ban.

And that doesn’t even get into the hail of convictions and indictments in his administration and the campaign finance investigation that suddenly stopped thanks to Wisconsin Supreme Court justices who received donations from many of the same groups being investigated. Walker was always going to have trouble with the scrutiny of a national campaign, outside those justices’ reach and outside the demographics of an overwhelmingly white state whose racial divisions he heightened with the help of a sycophantic right-wing media.

Instead, Walker seems to have felt that any gap in his coverage should have an unforced error hurled through it. He’s blamed cop-shootings (which are down since the Bush Administration) on President Obama and declared himself the candidate who can heal racial divides by getting black people to forgive, instead of protest, racists and racist violence. Instead of just mouthing the Republican repeal-and-replace Obamacare mantra, he came up with an actual replacement plan for the other candidates to criticize – a medley of conservative ideas so old they’ve got whiskers – while his competitors simply promise to deregulate the sucker and tell poor people they can pay for healthcare with trickling-down Ayn Rand fun-bucks. Walker even unsuccessfully tried his hand at xenophobic Trumpism, calling out Barack Obama for meeting with Chinese President Xi Jinping – the same Chinese president that Walker himself flew to China to meet.



And, most incredibly, last weekend Walker started talking about the need to secure the border with Canada: not only securing it, but building a wall, never mind the fact that the border is 3,500 miles longer than the US-Mexico border and goes through four of the Great Lakes. When you start speculating about a US-Canada wall, maybe you should be doing literally anything else; this gig is probably just not for you when your most recent big idea is seeing what happens when you confront a wholly unnecessary problem with a solution that’s completely insane.



Still, Walker soldiers on, trying to get political mileage out of being a Harley Davidson owner, a problematic and confused form of symbolism at best. It’s not like you have to do or be anyone to buy a Harley – they sell bikes on the basis of currency, not biker credibility. Harley Davidson is, however, a union company that has benefited from millions in state subsidies and government assistance during the 2007-8 financial crisis – not quite the right fit for an anti-union, anti-government assistance poster boy.

Walker, touring New Hampshire on said Harley, seems to love any photo op when he’s in his leather jacket, though it does nothing to obscure the fact that he looks like he wakes up every morning and frowns at 30 identical chambray button-downs before picking one to tuck into one of 30 identical flat-front chinos. Scott Walker looks like every dad who is trying too hard to look cool during his Saturday afternoon trip to Home Depot to buy an Allen wrench because he lost the one that came with his wife’s Ikea Hemnes dressing table.

But trying and failing to look hardcore is sort of a thing with Walker. On the debate stage near a one-man burn unit like Donald Trump, Walker did everything short of vanish into the background. At CPAC, he burnished his credibility as someone who can stop Isis by saying, “If I can take on 100,000 protesters, I can do the same across the world. But he didn’t take on 100,000 protesters. During the protests, he slunk to and from the Wisconsin state capitol via underground tunnels and his legislature hasrepeatedly revised rules to restrict capitol protests. He even lied about having his car threatened.

On Tuesday, a benighted Walker told CNBC that he doesn’t think he’s a career politician: “A career politician, in my mind, is somebody who’s been in Congress for 25 years,” he said. Walker, who is 47, first ran for office at age 22, and finally did so successfully at age 25. That was 22 years ago. When you have negligible work experience outside your current field, which you’ve been in for nearly half your time on this earth, sorry, it’s your career. It’s like someone who just drank a case of 3.2% beer claiming he’s sober because he didn’t touch any hard liquor. Sure, pal, take the keys and fire up the road beast and try to peel out of here.

The longer a presidential campaign goes on, the more fundamental truths you inevitably encounter, usually things the candidates and their handlers labor tirelessly to obscure. But sometimes the revelations come fast, and when they do, they are usually particularly unkind.

Scott Walker should’ve been the Republicans’ – or at least the Koch Brothers’ – Dark Money Knight, riding manfully to Washington on his union-busting, climate-change-denying Harley, driving the real career politicians from the city like Sobieski lifting the siege of Vienna. Instead, he’s looking more like a man destined to return to Madison with a wad of Delta Sky Miles to haunt the capitol tunnels, a wraith occasionally seizing hapless passersby at underground crossroads and demanding they tell him if they’ve seen Ronald Reagan, what causes male-pattern baldness and how big Canada is.