PULLED: Offensive temporary tattoos have been removed from an Auckland discount shop.

An Auckland discount store has pulled Nazi temporary tattoos from its shelves following public backlash.

No.1 Mart in Manukau said in a statement today there would be a recall on the tattoo packets and they would be returned to the supplier.

Both staff and management were previously "unaware of what the sign represented", the statement said.

Shopper Anthony Smith was shopping with his four-year-old daughter yesterday when he came across the packet that included a Nazi-styled eagle perched over a swastika.

He said his initial response was "what the f***?"

"I had a look and yeah, it was an actual swastika with an eagle, next to peace signs weirdly enough."

No.1 Mart thanked Smith for bringing it to their attention and apologised to all parents.

"Our store stocks many products and it is not our aim to offend anyone."