Last night was a big one in terms of beauty, and not just because of all the looks on the Golden Globes red carpet. While you were watching the awards, you might have noticed a boundary being broken: Transgender model Hari Nef emerged as the star of a new L'Oreal Paris ad campaign that celebrates the beauty of diversity, with the first commercial airing last night during the Globes broadcast.

The minute-long spot—created to promote the brand's True Match foundation line—features a few other familiar faces, including the brand's global spokeswomen Blake Lively, as well as models Lara Stone, Alexina Graham, and Xiao Wen Ju, and plus-size models Sabina Karlsson and Marquita Pring.

The model, 24, tweeted her excitement before the [Golden Globes] started, writing: "[I]'m in a @loreal campaign and that's wild to me." She went on to share her own spot in the "Your Skin, Your Story" campaign on both Twitter and Instagram. "Skin is the first thing you see," she says in the ad. "Just being seen in your skin can be so vulnerable."

L'Oreal's efforts to tell inclusive stories did not go unnoticed. Shortly after the commercial aired, admirers began tweeting their excitement. "A trans woman just gave the "Because I'm Worth It" on a L'Oreal commercial. Congrats on some history @harinef," comedian Guy Branum wrote.

Although Make Up For Ever worked with transgender model Andreja Pejic in 2015 for its "Be You" campaign, this is a far larger stage Nef is set upon, considering the ubiquity of a brand like L'Oreal. Nef is the first transgender model to be a spokesperson for any L'Oreal Paris campaign in the U.S., the company confirmed to Glamour.

It also should be noted that other mass beauty brands are also working to make their advertising as diverse as their customers—both CoverGirl and Maybelline recently signed their first male brand ambassadors, marking an industry-wide shift towards inclusion.

To see more of Hari Nef and the other faces of the L'Oreal Paris True Match campaign, check out the full commercial below.

Here's to so much more of this.

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