I was reading an article that started out with the question, “Is all pickup advice sexist?” So of course I immediately started thinking about that. (I proceeded to write the following without having read the rest of the article, and when I did go back and read it, I realized that I and its author basically agree on everything. I love it when that happens.)

If you’re unfamiliar with pickup advice/pickup artists/the seduction community, it generally refers to advice targeted at straight men who would like to meet and “pick up” women for casual sex. For a less charitable explanation, see this Twitter account that collects actual quotes from pickup forums.

I don’t know if all pickup advice is sexist because I am a skeptic and I would need to either review all pickup advice or see a large representative sample of it to come to a conclusion, and that’s impossible. However, I think I can offer three reasons for why pickup advice so often tends toward sexism.

First, pickup advice is meant to be generic; i.e. “here’s how to pick up chicks” or at least “here’s how to pick up this subtype of chicks.” There’s no way to give advice on how to “pick up” an individual person because, well, people are extremely different. So pickup advice must by necessity use stereotypes and generalizations as its basis, and because all you know about your “target” is that she is a woman, the advice uses stereotypes and generalizations about women and what women like and how women’s sexuality works.

But there is no such thing as What Women Like or How Women’s Sexuality Works. Assuming that there is is sexist. And while pickup artists may still pay lip service to the fact that there are some minute differences among women, the entire thing is predicated on the notion that there are “tricks” and “techniques” you can use to “get” women.

(And that’s not even getting into the coercive and rapey elements of pickup advice.)

Second, pickup advice is, for the most part, not focused on establishing a relationship or a one-night stand or anything else that takes the needs and desires of both partners into account. Pickup advice may grant that you shouldn’t do things women explicitly say they don’t want (sometimes), but the emphasis is still on the man getting what he wants from the woman, not on having a sexual experience in which both partners have equal agency. The age-old notion of men dictating the terms and boundaries of a sexual encounter is, needless to say, also sexist.

Even when these types of advice suggest ways to please women, the emphasis tends to be on establishing yourself as Everything She Needs and a Manly Man, not on helping someone with sexual desires of her own fulfill them and feel good.

Finally, when pickup advice does center on things the guy can do to improve himself and how he comes across to others, the advice tends to center on “faking” things, exaggerating stories, and performing a certain stereotypical version of masculinity. It does not focus on genuine self-improvement, on the things that most people will tell you help make you more appealing as a partner: having real interests, being curious about the people you meet, working on developing your confidence in yourself (yes, it’s a process!), having good hygiene (guys, you wouldn’t believe how much more this matters than being “attractive”), and so on.

In this way, pickup advice is sexist because it presumes that women can be tricked into sex with cheap ruses, and because it presumes that the only way for a man to be attractive is to perform stereotypical masculinity.

Many people defend pickup advice as occasionally legitimate “self-help” for men looking to make themselves more attractive to women. I do think there are decent men in the community, and decent bits of advice. However, my take on this view is that genuine “self-help” when it comes to dating should not focus on “picking up” women; it should focus on becoming the sort of person who is ready to be a respectful, attentive, and consent-conscious partner, whether it’s just for a random one-night stand or for a serious relationship.

A big part of this that I would like to stress to any man considering pickup advice is that if everything about you screams “WAHHH CHICKS NEVER WANNA FUCK ME I HATE ALL THESE FUCKING BITCHES,” I promise you that women will stay far away. Being lonely and sexually frustrated is extremely difficult, yes. It’s even more difficult to maintain a positive, open attitude both about yourself and about your potential partners when you feel this way. But it’s important to work on developing this sort of attitude before you try to find partners*.

If you become this sort of person and you put yourself in situations where you are likely to meet people who are similar enough to you to be interested in you, you will be infinitely more successful than someone who reads every single pickup guide in the galaxy and then heads out to bars and plies women with alcohol.

~~~

*That’s not to say that people with insecurities can never get laid or get into relationships, of course. But there’s a fine line between insecurity and WAHHH CHICKS NEVER WANNA FUCK ME I HATE ALL THESE FUCKING BITCHES.

*Edit* OOPS I FORGOT A REALLY IMPORTANT FOURTH REASON. Here we go.

Pickup advice is predicated on traditional gender roles; namely, that 1) that men are the pursuers and women the pursued and 2) that men want sex more than women, who must be “persuaded” into “giving it up.”

In this way, actually, pickup artists and feminists agree on one thing: many women are unwilling to have casual sex. But they take this premise in two very different directions. Feminists argue that the problem is culture and socialization: women are taught that casual sex makes them bad and dirty, but even women who escape this sort of upbringing must deal with the social consequences of having casual sex, which leads many of them to avoid it even if they do really want it.

Pickup artists, on the other hand, often couch their observations of human behavior in evolutionary-psychological terms and view their techniques as ways to circumvent the ways in which women are “wired.” Or they claim that women who say they don’t want casual sex aren’t “being honest with themselves” and that sort of B.S.. (I’m now reminding myself once again to write an article about how creepy it is when people say things like that.)