By Daniel Arbizu on January 25, 2018

Google Analytics User Explorer – Pay Per Click Data Analytics

Today I got an email from Google Analytics talking about the new user reporting, and so I’d like to check it out.

Enable The User Data Analytics Reporting Feature

In order to enable it, you go to the Admin > Property Settings then toggle the switch to enable users in reporting.

Google Analytics User ID

Data Analytics Dimension

I’ve already got it enabled in here. So, what I’m going to do is just go ahead and show you what it looks like. Here’s the user explorer and here’s there client ID. This is a unique ID that Google Analytics assigns to every device from when your user engages content on your website.

User Explorer Data Analytics Metrics

It shows sessions, average session duration, bounce rate, revenue, transactions, and the goal conversion rate. Now, it looks like it only has the transactions from eCommerce. I can’t see the goals or goal conversion. It doesn’t look like there’s a way to change the goals either, but it’s still pretty cool. I can see the goal conversion rate between the different users.

User Report

Full User Data Analytics Report

Look at what happens when I click on a user ID.

It shows me the sessions. This guy had 9 sessions. The session duration was 23 seconds. It looks like he was pretty engaged and came from organic. You can see all the different sessions he had and the time of the sessions. It shows you the pages they engaged with. That’s pretty cool.

Conclusion

I really like the report. This is super awesome. One thing that I think they could improve is being able to choose the goal. For instance, you have different signups on different pages. One other thing that I would like to see is to have the secondary dimension option to show keywords. Still really good!

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