Modernise their stadiums

Most Italian clubs currently don’t own their stadiums, and so are not really in control of the quality of maintenance of the stadium. At the moment, most Calcio A stadiums are outdated with pretty poor seats, no food provided and not the quite the experience you’d get if you were at a Bundesliga match. Most of the stadiums were built by the FIGC in the 80s for the world cup in 1990 with huge capacities and have not been renovated since. After the world cup, stadiums failed to be filled out, and the infrastructure quality continuously remained poor. For the clubs that currently own their own stadium, what they need to do is to make the match-day experience better. By doing so, this will increase the attendance at matches and encourage fans to come and watch the match live.

Despite being one of the biggest matches of the Serie A calendar, the Stadio Olimpico failed to be filled out for the fierce encounter between AS Roma and SS Lazio

2. Develop a more attractive market

What makes the Premier League the most watched football league in the world is the fact that it’s thrilling throughout the whole game. The Italian game, on the other hand, is a slower pace than the English game and tends to have fewer goals than the Premier League. What makes the Premier League, La Liga, and the Bundesliga such popular leagues is that the football is exciting and tends to be more exciting for the average fan. Because of this, there isn’t as high of a demand for Calcio A football, which results in lower TV rights revenue for each club. Moreover, what attracts fans to certain teams is success, and the last Italian team to win the Champions League was Inter Milan back in 2010. Because fans know that the top 6 Premier League sides have the money to invest, they tend to support those teams, as those are fairly “safe emotional investments.” Furthermore, what doesn’t make Calcio A as attractive of a market as it was formerly is because many of the original “seven sisters” have continuously lost their best players and faced outstanding amounts of debt, making it increasingly difficult to maintain the same level of standard that they have in the past.