Red Lobster, the restaurant chain embraced by Beyoncé as a reward for excellent sex, is giving away "Lobsterworthy" t-shirts to its most, erm, accomplished customers for Valentine's Day.

In case you forgot, this is Beyconcé's poetic lyric about Red Lobster in "Formation."

After the song hit last weekend, Red Lobster sales on Sunday increased 33% compared to the same Sunday a year earlier. It's possible now the bump from the salacious lyric could be sustained through Valentine's Day.

Bet you won't leave yo girl around me this Valentine's Day, I'll get her to take me to red lobster! 😈 #ValentinesDay #formation #ISlay

Red lobster is going to get the most business they've ever had on a valentine's day. They better be thanking bey #Formation

Valentine's Day is one of the chain's busiest days. "Red Lobster did a study several years ago and found 42% of Americans think lobster is the most romantic food," spokeswoman Erica Ettori told BuzzFeed News.



"Lobsterworthy" has some pre-Beyoncé history at the company — for a marketing campaign in February 2015, the chain had added the term to Urbandictionary.com to mean "a moment or an occasion that you consider so special that you have to go celebrate with a delicious lobster, as if it was an edible trophy or...something."

The term, of course, has a whole new meaning post-Beyoncé.