A TRUSTe report shows that 45 Percent Of Americans Think Online Privacy Is More Important Than National SecurityThe latest edition of the annual TRUSTe Consumer Confidence Index shows that online privacy is a very important issue for Americans. With a statement of ‘Personal online privacy is not as important as national security’, 45 percent disagreed. With online trust at a three year low, the impact of businesses is significant increase of 77 percent moderating their online behavior over the last 12 months due to privacy concerns.

38 percent of of companies are concerned with sharing personal data with other companies over the 36 percent of companies that worry about online security threats such as the Heartbleed bug while 28 percent are concerned with Government surveillance through programs such as the NSA’s PRISM