The SEC complaint alleges that those who did sign on could earn bonuses if their stories helped boost the price of a company's stock. To make the authors more believable, they created fake online profiles, claiming that they had an "MBA in finance" or a degree in physics, according to the SEC complaint. One writer allegedly created a profile for "Amy Baldwin" that claimed that she was working for a "Fortune 20 company" and that "in any given day I am assessing risk management and the financial health of various companies."