In the first three months of 2016 (January-March) in the country, 39% of the demand for gold has been reduced to 116.5 tonnes. According to the report of the World Gold Council (WGC), gold demand in the global stock market has grown by 21%. During this period, the purchase of gold in terms of investment increased by 122% has been recorded. According to the report, Due to the negative interest rates in Japan and Europe, and a decrease in the value of China's Yuan, the first choice for people to invest in gold.Why a reduced demand in India1) Due to continuously rising prices in the domestic market, recorded a decrease in the demand for gold. While in the first quarter, lasted nearly 43 days of the strike Jewellers.2) Compared to last year, gold live prices continue to remain increased. On an annual basis, the prices have grown by close to 6,000 rupees. This courses consumer demand is lowDemand grew the most in the United StatesAccording to the report of the WGC, in the US, more than 22% of the demand for gold has increased. However, demand fell 19% in China. While jewellery demand is also reduced to 17% drop to 179 tonnes in ChinaGold import reduced to 10%Due to the declining sales of gold in the domestic market, 10% of the decline in gold import in 2015-16 was recorded in India. The 950 tonnes of gold import in the country during this period, while in 2014-15 import was 1,050 tonnes of gold.The surge in investment demandBecause of the rapid increase in investment demand for gold is rising. During the January-March quarter of people who have invested heavily in gold. Gold has been a surge of 122% of the investments. During this time, nearly 617 tons of gold has been an investment. It was the first 363 tons of gold in the first quarter of the year 2009 of the investment.Why the increased demandAccording to the report of the World Gold Council, China's economy to falter due to the negative interest rates recorded a decline in the value of Yuan. Because of the increasing trend of people investing in gold. During this period, the demand for gold coins has also been recorded, an increase of 1%. During this time, nearly 254 tons of gold coins is that consumption.The central bank bought 109 tons of goldThe demand for gold is increasing important role of the central bank. The central bank has purchased 109 tons of gold in the first quarter of 2016, nearly. There during the boom in the supply of gold has also been recorded on an annual basis of 5%. Around 1134 tonnes of gold have been supplied during the January-March quarter.