McDonald's Sweden is launching a clothing and lifestyle line as part of its "I'm Loving It 24" campaign. The fast food chain is producing T-Shirts, a raincoat, bed sheets, rain boots, and even a jacket for dogs each with an all-over print of a Big Mac. The whole thing is totally ridiculous, but maybe the company was desperate for a way to keep up with Jeremy Scott's Moschino line that incorporated the fast food chain's logo and colors.

This isn't McDonald's first (failed) attempt at fashion-related ventures, either. It put on a strange fashion show and gave Ronald McDonald a menswear makeover.

The items are available on McDonald's Sweden's online shop.

[via Huh]