Just about every political enterprise in the known universe is spending millions on negative attack ads against Donald Trump in Florida. Some reports put the spending over $50,000,000 per week.

Approximately 14-18% of all broadcast commercials -depending on media market- are targeting Trump. For perspective that’s approximately one-tenth the money spent by Mitt Romney in 2012 attacking Newt Gingrich – and that level alone was brutal.

Today candidate Donald Trump began to push back: