UNICEF recently teamed up with clothing designer Giorgio Armani for the latest campaign in the UNICEF Tap Project, which has been striving to increase access to clean water for children worldwide since 2007.

For this latest scheme, they have created a mobile website app (you don’t have to download anything) that can tell when your phone is not being used. For every 10 minutes you leave your phone alone, Armani will provide a day of clean drinking water to a child in need.

According to UNICEF, 768 million people lack access to safe, clean drinking water, 2.5 billion people live without proper sanitation and 1,400 children die every day from diseases linked directly to unsafe water and lack of basic sanitation.

Millions of children lack clean water. How long could you go without something far less vital… like your phone?

Visit the homepage of the UNICEF Tap Project on your phone and get started!

http://www.youtube.com/watch?v=Wetbh84MGOc