On a scale from 1 (never heard of) to 5 (extremely familiar), please rate how familiar you are with each brand. By familiarity, we mean how often you have come across a brand, as well as how well you know the brand and what it is like. The more you know about a brand, the higher you would rate it. The less you know about a brand, the lower you would rate it. If you have never heard of the brand before, select 1 (never heard of). *

1 = Never heard of 5 = Extremely familiar