The toy advert for Smyths Toys shows a little boy dressed as a queen (Picture: Smyths Toys)

What’s wrong with boys dressing up as queens?

Absolutely nothing.

And this toy advert proves that, with its refusal to conform to gender stereotypes.

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The new advert for British toy store, Smyths Toys, is being praised on social media because of the positive message it’s giving to children.

It shows a little boy singing his own version of Beyonce’s ‘If I Were A Boy’, where he imagines what life would be liked if he was a toy for one day.

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People are praising the toy store for breaking gender stereotypes (Picture: Smyths Toys)

In the ad, which lasts 40-seconds, Oscar flies through space as a rocket and rides alongside Chewie in the Millenium Falcon.



But it’s his last choice of toy that’s most interesting, with him dressing up as a queen in a pink dress and crown before waving to his subjects from the roof of a castle.

Smyths Toys have since been flooded with praise on Twitter while the advert has been watched almost 200,000 times.

LOVE the fact the @SmythsToysUK advert with the boy being a queen for a day #its2016 — Anthony Francis (@anthonyfranc1s) September 24, 2016

Think @McCannMcr did a great job on this ad, finally a bit of gender neutrality in advertising: https://t.co/ZEhP8hyhWy — Sara Hawthorn (@saralhawthorn) September 26, 2016

@SmythsToysUK your new advert is the best you've ever done! HOW CUTE!! you made the boy a queen ??? — Penny Crayon (@RealPennyCrayon) September 24, 2016

@SmythsToysUK #ifiwereatoy brill advert I think I wanted every toy on it #30yearoldkid never mind my children ??#greatadvertising — Kirsty Madew (@MrsMadew) September 24, 2016

Well done @SmythsToysUK – great advert normalising children playing with whatever toy they want, regardless of gender. ?? #ifiwereatoy — Katy Schnitzler (@Katyschnitzler) September 24, 2016

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