In September, Alison Bernstein launched Suburban Jungle in Chicago, which she started after moving from New York City to the surrounding area and feeling lost on which neighborhood would best fit her family. The company's sole purpose is helping families transition from, for example, Lincoln Park to Lake Forest. Employees meet with shoppers, aiming to best match a town to their personality. They connect clients to suburb experts and locals at no cost, taking a commission from the sale.