The 420 Games — described as athletic events “that promote the healthy and responsible use of cannabis” — are coming to Colorado for the first time. Events will be held at Denver’s Berkeley Lake Park on Sept. 24 and at the Boulder Reservoir on Oct. 1.

The Cannabist did a Q & A with the creator of the games, Jim McAlpine, a Bay Area-based former ski-industry entrepreneur.

Here’s what they found out:

The Cannabist: So the 420 Games are not consumption-friendly? This is not people running a race with joints in hand?

Jim McAlpine: We ask people not to smoke at our events for a specific reason — to change the stigma. The last thing we want is a cloud of smoke hanging over the site. We explain that you can medicate discreetly with a vape pen or edible before you come to the event, but it’s a family-friendly event and we ask you not to smoke here.

Cannabist: Sounds like any other 5K.

McAlpine: It’s more advocacy for a cause instead of a smoke-in. With my gym and the 420 Games, people are like, ‘It’s a stoner run’ or ‘a stoner gym’ — but actually we’re fitness first, cannabis second. And we’re using fitness to show that people can incorporate cannabis into their lives and still be active.

Read the full Q & A at the Cannabist.