Hello everyone,

My name is Pavel Antohe, and I am the CEO & Founder of Kuende. I am more than excited to share Kuende’s first blog post, with you.

Kuende is a fully running all-in-one gamified social network that embraces blockchain technology in order to provide its users an engaging and rewarding environment that incentives them to interact more in real life than digitally. We will achieve this through real-world gamified challenges designed for our users and business partners.

We believe that there’s something wrong in today’s social media landscape and users are looking for a better alternative. A social media that shifts the focus from heavily filtered posts that highlight a false glamorous reality to true, genuine projections of our real lives.

Five years ago, I noticed a major problem that was affecting everyone around me. Depression, loneliness and lack of social skills are some of the negative side effects of using social media. These are affecting the Millennials and

Gen-Zs in particular.

I have decided to channel my entire time and energy into solving this problem, and that’s how Kuende was born. Kuende is a platform that will challenge people online to engage, meet and interact offline. A platform that will bring people together and create real life experiences.

From the very beginning, I wanted to find a way to join forces with my users and to reward them for their loyalty, commitment and engagement (you’ll get a more personal insight on the Kuende Story in the following blog posts).

We quickly understood that, in order to have a real chance to challenge young users to meet and have offline experiences, we have to first build the coolest online platform and gamify it. We did that: we launched Kuende in 2015 and we were backed in the last 3 years by a total private investment of $2.6M.

Phase two of our plan was to build the Challenge Framework and to focus on the offline experience. We very soon realized that it was actually impossible to think of all the possibilities and the full spectrum of challenges by ourselves, so the obvious thing to do was to involve the community, as much as possible, in the challenge creation process. But why would they do that? It requires ingenuity, creativity and time to create a Challenge that others will enjoy. They were already winning a virtual token (the Kuende Points) for being active on the platform and for completing online challenges, but with no real actual value. The solution was to incentivize our users to apply their know-how and resources into the Challenge creation process.

In July last year, when the entire crypto-market exploded and the ICO phenomenon erupted, we got obsessed with the benefits and the power of the blockchain technology. We’ve found the solution to both our problems: how to empower our users to create challenges and how to reward them in a fair and transparent manner.

In August 2017, we have started the process of creating our own token and organizing a sale event, for everyone that supports and believes in our vision and the product. On 7 April 2018, we announced our token generation event, meant to upgrade our gamification layer into a blockchain powered vote and reward system.

By connecting people with similar interests and gamifying real-world socialization, users can create healthy, real-life connections. Kuende’s business model is designed to focus on community, locations and businesses that can facilitate Challenges and support these social interactions, with minimal direct advertising, keeping the service positive and free to our users.