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Happy August running, readers!

The Olympic sprinter Allyson Felix has a new sponsor, and it’s a newcomer to the pro running world. On Wednesday, Athleta, a women’s sports apparel company owned by Gap Inc., announced that it would sponsor Felix, who has won nine Olympic track and field medals, six of them gold.

Felix, who had a daughter last November, publicly discussed her dispute over maternity coverage with her previous sponsor, Nike, in a New York Times video and op-ed in May. She said Nike wanted to pay her 70 percent less after she gave birth to her daughter via emergency C-section.

“We may stand behind the brands we endorse, but we also need to hold them accountable when they are marketing us to appeal to the next generation of athletes and consumers,” she wrote.