Gabby Giffords is changing the name of her gun control group in hopes of gaining traction after years of pushing unsuccessfully for new restrictions on the Second Amendment.

Her group, Americans for Responsible Solutions, is changing its name to Giffords. The new name is part of a larger intention of breaking free from the group’s failure to place further restrictions on the Second Amendment.

According to the Washington Post, the name change is supposed to communicate “courage.” Giffords’ husband, Mark Kelly, said:

It is about the courage of single individuals, but also the courage of members of Congress and state legislators to stand up to the gun lobby and focus on this like they never have before. If we don’t have the courage to talk about this … we’re going to have another Sandy Hook Elementary School shooting, another shooting like we saw in Vegas.

Giffords admitted any successful push for Second Amendment restrictions will be “a long, hard haul,” yet she expressed optimism that the gun control lobby can eventually secure limitations on Second Amendment rights.

Kelly suggested bump stocks are a good place to start. He admitted that arguments against gun control often rest on the observation that laws are meaningless because “criminals do not follow the law.” He then suggested Congress should pass new laws “regulating” bump stocks.

He missed the first point: “criminals do not follow the law.”

Giffords and Kelly entered the push for more restrictions on the Second Amendment by seeking to expand point-of-sale background checks from retail only to private gun sales also. They undertook this push after a man who passed a background check at retail for his firearm shot Giffords.

AWR Hawkins is the Second Amendment columnist for Breitbart News and host of Bullets with AWR Hawkins, a Breitbart News podcast. He is also the political analyst for Armed American Radio. Follow him on Twitter: @AWRHawkins. Reach him directly at awrhawkins@breitbart.com.