Interscope

What we know: 1) “i” and the untitled track he performed as the last musical guest ever on Colbert both slay. 2) His last album Good Kid M.A.A.D City was a rare kind of insta-classic revelation that floored just about everyone exposed to it. 3) Kendrick himself is a rare music artist, unafraid to take risks, confound fans, and say what’s on his mind in this era where nearly everyone is content to play it safe. All that adds up to next-level anticipation for whatever it is King Kendrick has planned, and we’re told from a label rep who has heard the album that our expectations aren’t misplaced. “I can’t tell you anything about the album,” he told us. “Except it’s going to blow you away.” Of course, label reps are paid to make hyperbole sound natural, but we are completely inclined to agree here.