A lobbyist group called Travel Technology Association, which counts Airbnb and Expedia among its members, obviously supports the bill, saying in a statement that it is "a win for everyone" and "Arizona has proven itself to be forward-thinking when it comes to public policy, willing to embrace the peer-to-peer economy while also balancing the interests of all stakeholders." Governor Ducey has also been selling it as a move that will inject tourism dollars directly in the pockets of Arizonans, rather than the big hotel chains.

On the other end of the spectrum, however, Berlin recently banned whole-apartment rentals through the Airbnb, while the company itself has been cracking down on illegal hotels in its hometown of San Francisco.