It looks like Johnnie Walker Green Label will be discontinued.

I emailed Johnnie Walker and received this response from a representative named Eliza –

“We value loyal consumers such as yourself and we appreciate your enthusiasm. Unfortunately, Johnnie Walker Green Label has been discontinued and currently there are no plans to offer this product again in the future. We apologize for any inconvenience this may cause you, and appreciate that you took the time to express your support for this product. However, we are glad to hear that you enjoyed Johnnie Walker Double Black Label and we encourage you to try Johnnie Walker Platinum Label or Johnnie Walker Gold Reserve in hopes that you may find a new favorite.”

Update February 2015: JW Green may be available in North America again – more details here.

I suspect the move has to do with sales. Johnny Walker Black and Red are quite affordable at $26 and $20 a bottle respective. Johnnie Walker Blue lives in that “luxury” realm of scotch at $160 a bottle.

Then you have Johnnie Walker Gold at $70.

And Johnnie Walker Green at around $50 a bottle.

To the novice scotch drinker or gift giver, you can either go inexpensive with Red and Black or you go up the luxury spectrum and consider Gold at $70 or Blue at twice the price. The $50 price point gets lost.

I’ve tried each of the five, most recently I tried the Green, Gold and Blue in one sitting. I can’t honestly say that the Green stood out above the others in any meaningful way and at $50 I don’t know if it’s particularly memorable, I’m sad to say. While I’m always sad to see anything be discontinued, I’d be lying if I said I’d miss it but you can always try to make your own!

It contains Talisker, Caol Ila, Cragganmore, and Linkwood with each being at least 15 years old.