Last updated on March 19, 2015

After we saw traditional smartphone makers produce smart watches like the Moto 360, the LG Watch Urbane and the Apple Watch, we are now going to witness traditional watchmakers jump into the mix with the renowned brand, Tag Heuer at the front lines.

While details about their planned smartwatch are not available at the moment, it is going to be on Google’s Android Wear platform, something that was confirmed by Tag Heuer’s CEO Jean-Claude Biver.

Speaking to BBC, the CEO cited the company’s reasoning behind going with Google instead of Apple. According to him, since Apple is producing their own watches now, they are being considered competitors, while Google is merely developing an Operating System which Tag Heuer can use for their own products.

“It would be absurd, it would be arrogant to believe that we could develop our own [operating system]. It would be a catastrophe to believe such a stupid thing.

There is no doubt that we could eventually go to Apple, but why should we do a partnership with Apple, who is producing watches? On the one side they would be partners, on the other a competitor.

Google is not producing watches, so the relationship is perfect,” stated Jean-Claude Biver.

It is believed that Tag Heuer’s Android watch would be a replica of their black Carrera model in terms of design, but will sport the Android Wear OS. The CEO also shared the company’s goal to produce smartwatches which looked like traditional watches as opposed to looking like mini versions of smartphones.

While Tag Heuer’s Android watch is expect to launch later this year, Fossil, another watchmaker has also announced plans for an Android Wear offering.

The company will be working closely with Google and Intel and it is believed that they may release more than one Android Wear devices by the end of this year as well.

According to these watchmakers, plans for traditional watches to be released with Android have been in the works since quite some time now.

What do you think about this news though? If renowned watchmakers enter the Android Wear market, will people still favour smartwatches manufactured by companies like Samsung, Sony, Motorola and Apple? We’d love to hear your thoughts on this.