TOMS RIVER - A new shopping center is taking form on Hooper Avenue at the Brick border.

The Shoppes on Hooper, a 58,000-square-foot center, is expected to be completed by the end of the year. The center, located at 1922 Hooper Ave., also has 15,000 square feet of office space on the second floor and two retail pads.

No tenants have been signed yet.

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"There has been considerable activity now that the project is nearly completion," said Chuck Lanyard, president of The Goldstein Group, a Paramus-based commercial real estate and retail brokerage firm.

Smaller centers like The Shoppes on Hooper are built to serve the surrounding community, Lanyard said.

The center can be divided into about 10 to 15 stores, depending on the size of the tenants, Lanyard said. The location will entice national and regional tenants, he said.

"Retail is reinventing itself," Lanyard said. "When it comes to neighborhood centers like this, you are always going to find it will have the attraction from maybe a specialty food market," pharmacy chain or fast-casual restaurants.

What would you like to see at the Shoppes at Toms River. Join the What's Going There group on Facebook and post your ideas.

Have you seen a construction project in Monmouth or Ocean counties and wanted to know what was going there? Contact business writer David P. Willis dwillis@gannettnj.com, and we will look into it for a future column. Meanwhile, join the What's Going There group on Facebook and stay in touch with the latest developments.

David P. Willis: 732-643-4039; Twitter, dpwillis732; Facebook, dpwillis732; dwillis@gannettnj.com