Verizon has been trying to lure away folks from their grandfathered in unlimited data packages for a while now, with limited success. This led Verizon to announce in July that it might not be taking unlimited data away, but they would be throttling 4G LTE speeds for whatever it deemed to be excessive use for the “top 5% of data users”.

Verizon called this effort “network optimization” and, to little surprise, grandfathered Verizon users were none to happy to hear about it. It wasn’t just Verizon users either, as FCC Chairman Tom Wheeler also criticized the move. The good news? Verizon has announced it is canceling its throttling plans for 4G LTE data, which would have went into affect today.

Here’s the full statement from Verizon:

Verizon is committed to providing its customers with an unparalleled mobile network experience. At a time of ever-increasing mobile broadband data usage, we not only take pride in the way we manage our network resources, but also take seriously our responsibility to deliver exceptional mobile service to every customer. We’ve greatly valued the ongoing dialogue over the past several months concerning network optimization and we’ve decided not to move forward with the planned implementation of network optimization for 4G LTE customers on unlimited plans. Exceptional network service will always be our priority and we remain committed to working closely with industry stakeholders to manage broadband issues so that American consumers get the world-class mobile service they expect and value.

Keep in mind that Verizon could always reverse it’s decision, but at least for now, unlimited Verizon users have won a small victory against Big Red.