College football coaches wear plenty of hats in their day-to-day, but a surprising one is the niche Miami coach Mark Richt has carved out for himself: Amateur meteorologist. Perhaps it’s fitting given that he coaches for a team nicknamed after a literal weather event.

The impetus is no doubt a recruiting pitch.

Part of a head coach’s job is to incessantly market the program. Richt does that by bragging about one of The U’s greatest calling cards.

I am in a northern city on a beautiful sunny day here to visit a friend of the program. And I noticed how excited everybody is to enjoy the sunshine. So thankful to live in paradise where according to NOAA National Weather, the sun shines on average 248 days of year!! U Family! — Mark Richt (@MarkRicht) May 23, 2018

I'm not sure what the weather is everywhere else in America, but in Coral Gables at 77 and sunny! I love living in paradise! UFamily! — Mark Richt (@MarkRicht) January 17, 2017

It’s only been 3 practices but I really like what I see. High energy, great competition, great teaching by our staff and a players responding well because they want to be great! Oh, I almost forgot to mention... the best weather in America! U Family! — Mark Richt (@MarkRicht) March 25, 2018

He doesn’t just tell, he shows as well.

Wouldn’t you?

I hate to keep saying it, but without a doubt, I live in paradise! pic.twitter.com/dWd95HUF0i — Mark Richt (@MarkRicht) January 16, 2016

Just another day in paradise!! Spring break in Miami!!U Family!! pic.twitter.com/FyeNMu33yb — Mark Richt (@MarkRicht) March 13, 2018

He does so in the most dad way possible, by tweeting screenshots of his apps, rather than just the pictures themselves.

Just another day in paradise! U Family! pic.twitter.com/4GOdGJMjXT — Mark Richt (@MarkRicht) April 17, 2018

Just chilling in Paradise!! U Family! pic.twitter.com/3mev7Gim2E — Mark Richt (@MarkRicht) June 25, 2016

ENHANCE

(Pay close attention to the selfies)

Observe to the date stamps here too.

While much of the rest of the country was being pelted by the cold this past winter, Miami was, uhh, not.

Praise God! New mercies every morning! U Family! pic.twitter.com/jqWhedQW9P — Mark Richt (@MarkRicht) February 1, 2018

But his meteorological tweets didn’t start when he got to Miami.

Georgia isn’t exactly Siberia. Richt made that known.

The weather for G-Day looks great! — Mark Richt (@MarkRicht) April 6, 2009

Spring practice #3 today. First day with shoulder pads. Beautiful weather! GATA! Also NIT game 2. Go Dawgs! — Mark Richt (@MarkRicht) March 22, 2014

Don't forget this Saturday is G day. Weather is supposed to be spectacular. See you there! — Mark Richt (@MarkRicht) April 6, 2014

Looking at the weather forecast for tomorrow night. A perfect night to hook it up Between The Hedges! We need lots of noise Bulldog nation! — Mark Richt (@MarkRicht) September 21, 2012

I’m not sure what Richt’s issuing a correction for in the Tweet below, but he would like you to know that it was hot on this day in 2012.

Correction. A little bit hot today! — Mark Richt (@MarkRicht) July 26, 2012

The next day, he’d like you to know that it was still hot, but that he certainly kept hydrated to stay camera ready during a commercial shoot.

It was a hot one again today!! The Ford shoot went well. First class production crew! Thanks to everyone involved!! pic.twitter.com/xswfB4Um — Mark Richt (@MarkRicht) July 27, 2012

He showed off more than just an appreciation for sun as well .

Northern Georgia is much closer to having four seasons than South Florida. He’s here to give you some timely updates on precipitation too.

Today's scrimmage has been moved to Monday due to the weather — Mark Richt (@MarkRicht) March 27, 2009

Richt set the tone for his weather tweetin’ with one of his very first posts. And it shows that it’s not always fun in the sun.

the snow is melting away and the roads are clear. Here is today's Blog http://markricht.com/blog/blog.php — Mark Richt (@MarkRicht) March 3, 2009

Woke up to a beautiful snowy day in Athens, GEORGIA! Hope everyone is safe out there. Go Dawgs and God Bless!! pic.twitter.com/e8cY99E6Jh — Mark Richt (@MarkRicht) January 29, 2014

Great practice for day one of spring football. Didn't expect the snow. Good thing it only lasted about 5 minutes! Go Dawgs! — Mark Richt (@MarkRicht) March 3, 2013

No matter where he coaches, he wants fans to show up “rain or shine.”

Keys to Victory. 1)Wear Red 2)Dawgwalk 2:05 3)Students at pregame warm up 2:30 4)GET LOUD THEN GET LOUDER RAIN OR SHINE! GO DAWGS! Thanks — Mark Richt (@MarkRicht) October 2, 2015

CALLING ALL CANES!! Rain or Shine, We need you at HardRock!!! U Family!! — Mark Richt (@MarkRicht) October 12, 2017

And remember, he’s particularly deft in the rain.

But despite Richt’s tweets and what NOAA might claim, there’s the reality of his situation at Miami.

If you’ve ever been to Florida between May 1 and October 1, you’ll know two things. One, it’s really damn hot. The other, is that at 3 p.m., it’s probably going to rain. It could be for 10 minutes or it could be for three hours, but you can hang your hat on it. He said as much as while raising donor support for Miami’s pending indoor practice facility.

It’s gonna be huge just for us to know that there’s not one day that we’ll miss because of weather. We know that we can get the work done if we need to get it done. We know that if we need to give our guys a break from the heat that we can get it done. ... When it’s time for pro day, our seniors — our draft eligible players — to show the NFL what they have at our place we don’t have to worry about it raining or lightning ruining the day.

The steel keeps going up in the Carol Soffer indoor practice facility here in beautiful Coral Gables Florida! A.k.a. paradise! U Family! pic.twitter.com/zjdR8GbnmZ — Mark Richt (@MarkRicht) February 19, 2018

Miami’s real advantage over the Ann Arbors, South Bends, and Columbuses of the world is from October to May when there is perhaps no more idyllic locale in the continental United States.

How beautiful is this? Miami in December!!! pic.twitter.com/wQeNwrJKRl — Mark Richt (@MarkRicht) December 12, 2015

It’s worthy of a strong flex, but Richt is gonna give us weather takes no matter the atmospheric conditions.