Story highlights A new version of Bubble Wrap will no longer pop

Sealed Air will continue to make the traditional version

(CNN) Stuffed beside the terrible birthday gift your grandma mailed was always the one redemption: Bubble Wrap. That instantly amusing piece of packaging is losing its pop -- literally.

The new design comes in sheets, allowing more to be stored and shipped at one time -- yes, packages of Bubble Wrap are shipped (perhaps insulated by packing peanuts). Companies using the new product will inflate the sheets using a custom pump provided by Sealed Air.

Sealed Air quelled pop-lovers' concerns, tweeting that it will continue to make the traditional version. Other packaging companies produce similar products as well.

It warms our bubbly heart to see the responses from concerned #BubbleWrap fans. Fear not! #WeWontStopThePop We're just expanding our family. — Bubble Wrap Brand (@BubbleWrapSEE) July 2, 2015

That didn't stop the Internet from taking the announcement as a sign of doomsday.

If they go through with making silent bubble wrap, the world as we know it will cease to exist. — Jenn Ziegler (@jennziegler) July 2, 2015

If this new silent bubble wrap becomes a thing, kids everywhere will be deprived forever. No more POP? — Dan Doell (@RedWhiteDanBlue) July 2, 2015

Found out today they are making more silent bubble wrap... Happiness is ruined. — Kate Abbott (@CupKate95) July 2, 2015

#sustainability in #supplychain logistics is really important. but creating #bubblewrap that doesn't pop is just one step too far! — Bill Schleizer (@Schleizer) July 2, 2015