LOS ANGELES -Golden Boy Promotions Founder Oscar de la Hoya, HBO Sports President

Ken Hershman, and superstar boxer Canelo Álvarez today announced a major new agreement to showcase the fan-favorite fighter's matches on HBO Sports. Canelo Álvarez, Oscar de la Hoya, Ken Hershman gathered in Los Angeles to announce the superstar boxer's new deal with HBO.

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling more than 2.5 million in Pay-Per-View homes in a single night. Golden Boy Promotions is one of boxing's most active and respected promoters, presenting shows in packed venues around the United States throughout the year.

HBO Sports has brought the best in sports to television for four decades. The sports division has been honored with 10 prestigious George F. Peabody Awards and 120 Sports Emmy® Awards for production excellence. HBO is the leading television platform for the sport of boxing in the U.S. HBO Boxing programming includes HBO World Championship Boxing®, HBO Boxing After Dark® and HBO Pay-Per-View®. HBO introduced the groundbreaking reality franchise "24/7" in 2007 and the show has earned more Sports Emmy® Awards (18) than any other regularly scheduled sports television series during that span.