National Public Radio, the purveyor of “Morning Edition,” “All Things Considered” and “Planet Money,” is cutting executives’ pay to combat the effects of the economic collapse brought on by the coronavirus pandemic.

The radio and podcasting giant does not run traditional advertisements, but nearly one-third of its revenue has come from corporate sponsors like Angie’s List, General Motors, State Farm and Trader Joe’s.

In an email to the staff on Friday, John Lansing, who joined the nonprofit as chief executive in September, projected that NPR would fall $12 million to $15 million short of the amount it had expected to receive from sponsors this year. He described the pay cuts as a way for NPR to avoid layoffs.

“We do not have any position eliminations on the table now,” Mr. Lansing said in the email, which was reviewed by The New York Times, “and it is our goal to avoid them as much as is reasonably possible.”