KALAMAZOO, Mich. — Bell’s Brewery is allowing stores to sell Oberon ahead of its original launch date and canceling its annual gathering to celebrate the seasonal beer’s release.

Distributors will start selling Oberon as soon as they get it and not wait until the scheduled March 23 launch. The Eccentric Café is open for normal business hours, but the brewery will not be hosting its annual large gathering for Oberon’s release.

“We know Oberon brings people together, but we are not comfortable with the possible implications,” Bell’s said in a release.