You may not have realised it, but up until now there's been a giant, Jeff Goldblum-shaped hole in your life.

A hole which has at long last been filled.

On Wednesday, reports of a giant, semi-topless statue of Jeff Goldlum by London's Tower Bridge began to appear on Twitter.

I see there's 25ft statue of Jeff Goldblum by Tower Bridge just now pic.twitter.com/gi47FHtzZA — Alan White (@aljwhite) July 18, 2018

Just look at the sweet, sweet detail on that statue:

Behold the glory that is Goldblum. Image: John Phillips/Getty Images

As glorious as the statue undoubtedly is, though, what purpose does it have?

Well, it turns out the structure is actually a publicity stunt from Now TV — put in place to celebrate the 25th anniversary of Jurassic Park.

Couldn't you just stare at him for hours? Image: John Phillips/Getty Images

Now TV confirmed their involvement in a tweet posted on Wednesday morning.

25 years ago, Jurassic Park (and one of the best moments in movie history) was born 🦕🦖



A quarter of a century later, we introduce you to #JurassicJeff 😲🤣#JurassicPark pic.twitter.com/8yFZY5AtCU — NOW TV (@NOWTV) July 18, 2018

Jeff Goldblum has yet to respond to the statue, but we can only imagine how thrilled he is.