World’s Tallest Billboard? 30-story Transformers billboard in Hollywood



Googling around, I could find a 1km long billboard in Kuwait being touted as the world’s largest billboard, but couldn’t find anything taller than this one. This is an entire building under construction at Sunset & Vine in Hollywood, which has been covered in its entirety by an advertisement for the Transformers Movie.

Personally, I think it’s damn impressive, and it has nothing whatever to do with the fact that I was an avid Transformers fan as a little kid, and can of course still sing the Transformers theme song verbatim.

Personally, I think it’s a brilliant advertising piece. I think immediately of L. Ron Hubbard‘s brilliant text from the Scientology administrative volumes called Marketing Posters, where he says,

“A totally effective poster stands all by itself without needing any words.”

“The ideal poster is something which you just paint without any captions or illustrations and people will see it and interpret it at once. That is the ideal poster.” — LRH

That bulding has an enormous Megatron on the east side of the building which at night has an ominous 2-story glowing red eye. It’s impinging.

technorati tags:transformers, billboard, scientology, marketing

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