



[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

DUBLIN (May 21st 2012) - 2PaperDolls games studio have gotten inside the Mind of Man, at least on Twitter. Their latest project, www.mindofman.com , is an iOS game that turns players’ text, emotions and behaviors into a unique digital avatar, while offering a revealing tour of their online personalities --as well as those of their friends, favorite celebrities or nemesis, even. MOM --as the game is abbreviated-- takes authoritative pride in letting players know more than just their level of power or influence. Mind of Man nails a player’s top personality traits, emotions and their intensity relative to friends, celebrities, or anyone on Twitter. By crafting a visual representation of each user's persona, Mind of Man turns a person's life on Twitter into their own “MindPrint,” taking the concept “a picture is worth a thousand words” to a new level. What began as a project to explore sentiment analysis on Twitter has evolved into a game that attempts to “blur the boundaries between real life and your digital persona,” according to founder Louis Ravenet. Mind of Man goes beyond simple polarity in revealing the digital persona through “an oracle that talks back” in an Orwellian tone. This is no accident in an era of digital privacy concerns, says Ravenet. Mind of Man connects users on Twitter and rewards them for propagating MOM’s will “Mind of Man is exactly the type of game needed to shake things up in the mobile space” says Paddy Murphy, Community Manager and Game Designer. “I think it will show people unexplored avenues of gaming, using crowdsourcing and sentiment analysis as its backbone. So much of what we see these days are the same recycled formulas. MOM goes beyond that and uses the player’s own online persona to deliver an experience quite unlike anything you’ve played before.” says Murphy. The development of a sentiment analysis “game” isn’t such a far-fetched idea either, considering the founding partners’ experience in early eCRM/CXM. (They built the first online SaaS CRM, which was later acquired by Microsoft in 2001.) Ravenet relates Mind of Mom to a modern oracle. “Generations ago,” he says, “man turned to oracles to interpret signs. Today, the writing’s on the wall. It’s become pretty clear that our digital existence is being gauged not just by reach, but by emotional impact, as well. It should be no surprise, then, when your applications, appliances, favorite devices might soon know you better than you know yourself.” Mind of Man plays with crowdsourcing and sentiment analysis to make gaming --and the rest of your world-- more personal. Mind of Man (MOM) is a twitter discovery game. It allows players to learn more about themselves and others through crowdsourced recommendations. Available on the iTunes Store (pre-released: UK and Ireland), Mind of Man launches globally next month. To find out more, visit www.2paperdolls.com .