BIRMINGHAM, Alabama – Turn up your radio.

Starting at noon today, internet sensation Birmingham Mountain Radio also can be heard over-the-air here on the 107.3 FM signal, AL.com has learned. It will replace syndicated sports station 107.3 The Ticket.

An adult album alternative (AAA) station whose playlist includes such artists as Toad the Wet Sprocket, Mumford and Sons, Jason Isbell and the Civil Wars, Birmingham Mountain Radio launched as an internet-only station in December 2010, and for three years in a row, it has been voted the city's best radio station by readers of The Birmingham News.

“We’ve done so well just being on the internet with just word of mouth,” BMR program director Geno Pearson told AL.com. “I think once we hit FM, it’s going to do really well.”

The station will continue to be available on the internet at bhammountainradio.com, as well as in high-definition on WZNN HD-2.

For Birmingham radio listeners, the move helps fill a terrestrial radio void that was left when alternative-rock station Live 100.5 FM was replaced by news-talk station 100 WAPI FM in February 2010.

"We thought it would be a nice partnership to provide a programming outlet that was not available in the market," David DuBose, executive vice president and chief operating officer for Summit Media, which owns the 107.3 FM signal, said of Summit's partnership with Birmingham Mountain Radio. "I think listeners will support it."

Scott Register, voted Birmingham's best radio personality three years in a row, hosts "The Morning Blend" and "Reg's Coffee House" on Birmingham Mountain Radio.

The station is also home to the popular weekday show “The Morning Blend” and the influential and long-running Sunday show “Reg’s Coffee House,” both of which are hosted by music taste-maker Scott Register. For three straight years, readers of The News also have voted Register the city’s best radio personality.

While Summit Media owns the 107.3 FM signal, Birmingham Mountain Radio will continue to control all of the station’s programming, Pearson said.

“Nothing on the programming side or the content side will change,” Pearson said. “We have the same control as we did when we started. We’ve got the say on what’s on the air, who’s on the air and when.”

Previously, Summit Media carried syndicated programming from ESPN on sports station 107.3 The Ticket.

This past Friday, Summit Media also pulled the plug on ESPN 97.3 The Zone after less than two years on the air, with DuBose ceding defeat to The Zone's more established rival, WJOX 94.5 FM, by saying the Birmingham market could not support two competing sports-talk stations.

As a promotional gimmick to fill the gap until management settles on a new format, Summit has been playing all-Hawaiian music on what it is jokingly calling Hula 97.3 FM.

DuBose told AL.com that Summit will unveil the new 97.3 FM format at midnight Thursday, but he declined to say what that format will be.

On the Fourth of July, the station will begin playing patriotic music leading up to the switch at midnight, he said.

Meanwhile, the evolution of Birmingham Mountain Radio from an internet-only station to an over-the-air station may be a first, Pearson, the BMR program director, said.

“We are pretty sure on our end this is the first time ever that a station that started exclusively on the internet has gone to the FM band,” Pearson said. “We are pretty sure it’s not ever happened before in this country.”

Earlier this year, Birmingham Mountain Radio won a national award for its "Mountain Sessions" live stream at the 16th annual Sunset Sessions music convention in San Francisco.