Sainsbury's renames tiger bread 'giraffe bread' after 3-year-old's advice

UK supermarket chain Sainbury's has completed the most adorable publicity stunt in recent memory by renaming tiger bread 'giraffe bread' after a 3-year-old's letter request went viral.

An image released yesterday (which can be seen above) confirmed that the grocery chain gave in to the written demands of 3-year-old Lily Robinson, who had written to Sainsbury's enquiring why tiger bread wasn't "c\alled [sic] giraffe bread".

Here's the original letter...

The letter itself was dated May 31, 2011 but its reply went viral two weeks ago, as a Sainsbury's customer manager named Chris King explained that "the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly."

...and here's the equally adorable reply and free gift card

I feel great for Lily, imagine being that age and learning to read then seeing how big an impact your letter has made. I'm sure her family are very proud and I'm delighted to be a small part of it," King later told Huffington Post UK.

Lily's delighted mother Lucy also spoke to the site, explaining: ""Lily and I went into our local store this morning to see and she was so excited and couldn't stop giggling in the car after that. She is going to have some Giraffe Bread for her lunch today.

"We think renaming tiger bread to giraffe bread is a great idea and want to thanks Lily for helping us see the spots for what they are," Sainsbury's confirmed yesterday. All in all, it just goes to show the power of good publicity, particularly when things go viral.