A new survey by Morning Consult has revealed the words and phrases on food and beverage product packaging that consumers say make them more appealing. 'Fresh', 'Farm-fresh' and 'Sourced from American Farmers' are apparently most effective at getting a product into the shopping cart, but which words are most likely to lead to groceries being left lying on the shelf? As our infographic shows, over one third of consumers say ' Vegan ' is a turn-off and, in a similar vein, the other most unpopular words are ' Diet ', 'Sugar-free' and 'Fat-free'.