But there are the refuseniks, like Rachel, 26. It took her 12 years, two vajazzles and more waxes than it’s polite to mention before she decided she’d had enough. For her, it was about avoiding the hassle of hair removal as well as feminism. “Now, my pubes stick out of the sides of my swimming costume in the leisure centre, but I'd rather look like that than anything else.” As for how men react? “I think most guys are so delighted that they're about to get laid they wouldn't notice if you had a full-on Zach Galifianakis-style beard down there. But there are some men who are probably a little bit more picky and prefer the bald look.”