The police in Utah were called to check on a child after many were concerned about his sign advertising "ice cold beer" for sale.

It was not alcoholic beer, though. It was actually root beer.

In a Facebook post, the Brigham City Police Department called the eyebrow-raising sign a "marketing strategy."

Apparently, it's been a successful one. The police said "business has been good."

Nothing to see here, folks.

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A child in Utah had a peculiar roadside sign. "Ice cold beer," it said, in big, bold letters.

In a Facebook post, the police in Brigham City, north of Salt Lake City, said they received several concerned calls over the lemonade stand with a "twist." But upon investigation, they found the child wasn't selling alcohol at all.

Actually, it was root beer. A closer look at the sign shows that it says "Ice cold root beer."

The Brigham City Police Department called it a "marketing strategy" — and a good one at that. The Facebook post said "business has been good" at the roadside stop.

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In a Facebook comment, the Brigham City police clarified that the officers pictured alongside the young seller weren't the responding officers. Instead, they were visiting the stand as paying customers. The kid was selling IBC root beer for $1, according to the post.

So really, there's nothing to see here, folks.