“We’re aiming to highlight what is a gesture that is difficult for many in the LGBTI community and turn it into a celebration of love and by asking people to ‘hold tight,’ when they feel like letting go,” officials wrote in a blog post on ANZ’s website. The company is also releasing a custom-made wristband, and asking customers and supporters to share images of themselves with the hashtag #HOLDTIGHT on social media. “It is recognition that equality has come a long way, but that it still has a way to go, and is a message to the community to stay strong,” they added.