At a time when there is an outcry at how much fine arts and refined music has been neglected, and how the art industry has turned into a moneymaking machine riddled with the cheap tastes and easy profit seeking record labels, an entrepreneur and American impresario is changing the rules of the game. Barrett Wissman is not only a business visionary, but also a patron of the arts who could easily be described as the Medici of the 21st century.

Barrett Wissman is an individual who sees innovation in differentiation. Attempting to convey a new meaning for performance arts, Barrett decided at an early stage to start his own festival, not in Edinburgh or Milan, but in a calm rustique village all but familiar with prestigious music performances.

Barrett Wissman has been leading a paradigm shift in performing arts monopoly. Shifting from conventional settings and trying to bring arts and music to new places, Barrett vowed to promote refined arts and world class performances as universal and borderless. Starting with a small performance in Tuscany in an abandoned 18th century opera house, the festival soon turned into the globally acclaimed “Tuscan Sun Festival”. Wissman’s genius was soon sought across the globe as he was asked to launch a festival in North California that turned to become the Napa Valley Festival del sole.

“It’s a mission in my life to have more and more people enjoy and love the arts.”

Barrett Wissman’s passion is unequivocal and only matched by his business know-how. In order to reach a wider audience and take his work to the next level, Barrett is also the visionary behind IMG artists, an artists management firm that represents more award-winners and global best-sellers than any other company in the world.