Samsung is announcing its first commercial 8K TV, the Q900R, at IFA 2018 this week. The QLED panel will be available in 65-inch, 75-inch, 82-inch, and 85-inch sizes, and is capable of peak brightness of 4,000 nits. It also supports the newer HDR10+ format backed by Samsung and Amazon.

Given that there is basically zero content available to watch in 8K, Samsung is leaning on upscaling technology for now. The company claims that the Q900R’s “8K AI Upscaling” feature uses artificial intelligence and a dedicated processor to bring images up “to a level compatible with 8K regardless of the original source quality or format,” which sounds somewhat optimistic.

The Q900R will go on sale in at least some markets at the end of September, though Samsung isn’t yet saying where or for how much. I would expect the price to involve a number of dollars that is higher than the number of horizontal pixels.