On the cover, from top right: WikiLeaks founder Julian Assange prepares to speak from Ecuadorian embassy balcony in London: Getty Images/Tolga Akmen/Anadolu Agency; South Korean President Park Geun Hye expresses her readiness to resign: Getty Images/Pool/Kyodo News; Assad regime hits civilians in Aleppo: Getty Images/Ibrahim Ebu Leys/Anadolu Agency; President-elect Donald Trump on his ‘Thank You Tour’ in Grand Rapids, Michigan: Getty Images/ Drew Angerer; Pro-Brexit demonstrators call for government to trigger Article 50: Getty Images/Jack Taylor; Barcelona FC’s Leo Messi testiﬁes in ‘Panama Papers’ fraud case: Getty Images/Alberto Estevez – Pool; Theranos founder and CEO, Elizabeth Holmes photographed for

Forbes

on September 22, 2014 on Theranos campus: Getty Images/Ethan Pines/For bes Collection/Corbis; New York Post December 6, 2016, issue covers Amazon’s new supermarket without cashiers; impeached President Dilma Rousseﬀ delivers her farewell address in Alvorado Palace in Brazil: Getty Images/Mario Tama.

The 2017 Edelman Trust Barometer is the ﬁrm’s 17th annual trust and credibility survey. The research was conducted by Edelman Intelligence , a global insight and analytics consultancy. Six years in 25+ markets 1,150 respondents per country Ages 18+

General Online Population

Nine years in 20+ markets 500 respondents in U.S. and China; 200 in all other countries Represents 13% of total population

Must meet four criteria: Ages 25-64 College educated In top 25% of household income per age group in ea ch country Report signiﬁcant media consumption and engagement in business news and public policy

Informed Public

All population not including Informed Public

Mass Population

Methodology