Tesla Motors is on a mission to build the first affordable electric vehicle with Elon Musk’s promise of a $35k Model 3. This is a car aimed at bringing EVs to the masses and as of June 30 this year, Tesla has an unprecedented waiting list of 420k people who have each paid $1,000 to secure a place in line.

While the goal is to eventually deliver a car at this appealing price point, so far the versions of the Model 3 available to buyers are priced much higher (starting at $49k) and stand alongside the Model S and X which start at $75k and $79k respectively. As a comparison the Audis start around $30k and the Fords start around $15k.

Using Alpha Hat’s proprietary foot traffic dataset we took a look at the estimated household income levels of visitors to Tesla stores and compared them to visitors of other automobile dealerships.