Another important tip: Make sure the site is fully responsive, which means it can be viewed well on various electronic devices.

Make the Site Searchable

Many of the website builders will charge extra for you to create or use a customized web address, or URL. Buying one, however, makes sense.

First, they’re inexpensive (about $15 to $20 for a year). But, more important, a custom address, like couplename.com instead of couplename.minted.us, can make your website easier for guests to find when looking for it on search engines like Google. This is something many attendees end up doing, regardless of whether you had included the URL on your save-the-date cards or wedding invitations.

Industry experts recommend keeping a site active for about a year after the wedding, since the general rule is that guests have up to a year to buy the couple a gift.

Address Privacy Concerns

If you want to keep your wedding details and photos out of the public eye, you can add password protection to the entire site or just some of the pages. This is an option offered by many of the website builders.

Ms. Schwab says most people won’t need to have passwords. But, she added, “If you’re getting married at home or at the home of a relative, then I think it makes sense to password-protect your wedding website. If you do choose the password route, remember to include that password on your save-the-date cards and invitations.”