Enjin (ENJ), a blockchain project building a decentralized ecosystem for gaming, announced this week that it has partnered with Chiliz (CHZ), an upstart blockchain project focused on tokenizing both the esports and traditional sports industries.

We're delighted to share our new collaboration with @Chiliz to create collectibles for their roster of prominent @socios sports & esports partners, including Juventus, Paris Saint-Germain, Atlético de Madrid & Dota 2 champions OG!https://t.co/c1DqDCJK0k#ethereum #esports $ENJ pic.twitter.com/xdpNx7xccH — Enjin (@enjin) February 6, 2020

According to the announcement, the collaboration will focus on the creation of branded digital collectibles for the sports and entertainment industries via Enjin’s ERC-1155 minter. These collectibles will help drive fan engagement on Socios.com and its app.

Socios.com partners that will be receiving Enjin NFTs include major football clubs Juventus, Paris Saint-Germain, Atlético Madrid, Galatasaray, A.S. Roma, West Ham, Independiente and back-to-back Dota 2 champions OG.

“Earlier this year, we announced a plan to improve and expand the utility of CHZ in 2020 and beyond. We are thrilled to be working with Enjin, the world leader in this space, to bring this to fruition,” said Alexandre Dreyfus, CEO of Chiliz and Socios.com. “We will also be launching limited-edition licensed collectibles and tokenizing the club-specific rewards and experiences offered through Socios.com. For example, if one of our partner clubs triumphs in their respective league, we can create unique tokens to celebrate the win, as well as tokens to celebrate player achievements or seasonal football prizes.”

“Forged in digital entertainment, the Enjin ecosystem offers incredible opportunities to almost all industries and applications,” added Enjin CEO Maxim Blagov. “As one of the earliest forms of entertainment, sports is a perfect fit for both our brand and our expanding collection of blockchain gamification use cases.”

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