With the polls having closed overnight, the Gridcoin community has officially voted in a new logo to be the face of the coin! In light of this vote, and with a partial rebrand around the corner, I would like to take the time to update the crypto community at large about what has been happening behind the scenes, and our future plans.

New Logo Approved

As announced on the Gridcoin tag earlier today, the community has voted to accept the new logo with 241 votes in favour and 31 votes against. Due to the weighting of votes on the Gridcoin blockchain, which take into account both the research capacity and holdings of investors, the actual results were 57% in favour and 43% against. Reject votes came primarily from the very top and bottom ends of investor weights, with minnows through to all but the biggest of whales generally supporting the new logo.

The new logo carries a lot of benefits for the image of Gridcoin going forward:

Less Complexity: While complex logos used to be all the rage, they do not function well in the modern digital environment.

Scales Well: The logo remains recognisable even when reduced to 16px.

Slick and Modern: The design is simple, clean, and in line with the logos of other major cryptocurrencies.

No Text: Logos do not traditionally convey any text, as this is lost when the logo is scaled down such as when placed in the system tray.

The old design will not be abandoned, and instead used where high resolution works of art fit in. This means that effectively we have not voted in a 'new' logo, but have just given Gridcoin 'a' logo - the original art was not fit for that purpose. It is also worth mentioning that while the poll settled on a logo design, the colour is not fixed and can be changed to suit any individual purpose. There is also the option to use transparent backgrounds, resulting in images such as these:

The next step forward will be the release of media packs by @joshoeah, which will be supplied to the exchanges alongside the next mandatory client update. A facelift for the wallet client is also in the works.

Introductory Cinematic

To coincide with the new logo being accepted, I am generating some cinematic introductions to be appended to tutorial videos and other digital content as the creators may see fit. The render of the first of these has just completed, and I will make changes and further content when time allows in future. As usual, feedback is always welcome.