Carsforsale.com acquires Sioux Falls auto marketing firm

Katie Nelson | Argus Leader

A Sioux Falls-based auto listing company is acquiring a local auto marketing firm.

Carsforsale.com announced Friday that it is purchasing Carbase, a Sioux Falls company specializing in auto dealer website design and marketing.

“It’s been fun to watch Carbase grow and thrive in today’s competitive market,” said Sean Coffman, founder and CEO of Carsforsale.com. “We recognized the quality of the Carbase solution and are excited about the opportunity to expand our total offerings and serve additional auto dealers in our region.”

Carbase' operations will be absorbed into Carsforsale.com and both companies will work out of Carsforsale.com's Lake Lorraine headquarters.

“I’m excited to think about Carbase continuing to be active, growing and thriving in Sioux Falls,” said John Bailey, founder of Carbase. “It’s a great feeling to know that I can take a step back, yet continue to be involved in the growth of the Carbase platform.”

More: CEO for hire: Former EmBe head offering services for companies in transition