The Look's Style Check service blends AI algorithms with fashion specialist advice to provide a second opinion. Does that jacket really go with that shirt? The goal is to get you shopping for more clothes on Amazon, of course, but this could save you from having to ask friends for tips. The more feedback you provide, the better Style Check gets at determining what outfits work.

And yes, the Echo Look still behaves like Amazon's other speakers when you're not using it, complete with smart home control. It's really more of a bedroom-oriented Echo than a single-purpose device.

Don't expect to simply order one, though. Amazon is currently selling the $200 Echo Look on an invitation-only basis. You can request an invitation if you want in, but there's no guarantee that you'll get one. It's not certain why that is, but it might be worth signing up if you're never quite sure what to wear.