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David Herle has plenty of reasons to fear Doug Ford. Millions, in fact.

Herle currently serves as Kathleen Wynne’s campaign co-chair and is a prominent Liberal strategist and advisor who’s been long and intimately involved with provincial and federal Liberal election campaigns.

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He and his firm also earned $3.4 million from his Ontario Liberal friends over the past several years, a nice bonus associated with his other job – consultant and owner of The Gandalf Group, a national public opinion research and communications firm.

However, Herle did a poor job of communicating this week, after suggesting people think Ford is “a bit of a dick” during a TV panel discussion.

Photo by Ernest Doroszuk / Toronto Sun

Even Wynne, whose own smears directed at Ford have ranged from “bully” to Donald Trump to accusing him of trafficking in “smears and lies,” regretted that Herle’s remarks were not an “appropriate choice of words,” though clearly did not distance herself from the substance of his sentiment.