The marketing industry moves quickly and it’s often difficult to keep up with the shifts in technology, spending, effectiveness and consumer behavior. We have collected and curated the most compelling local and small business marketing statistics for you, from social media statistics and mobile marketing to SEO statistics and effective lead generation strategies.

We hope you find our centralized list of local marketing stats helpful!

Marketing Statistics by Category

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Advertising Statistics

There is almost always a cost associated with advertising (unless you have some sort of partnership) because you are having a third-party agency promote your business to a targeted audience. Many businesses that are in the infant stages of marketing themselves choose to use advertising as a supplement to longer-term marketing tactics. The theory behind this strategy is that as long-term marketing efforts build over time, advertising fills in the short-term gap. By supplementing an organic marketing plan with paid advertising, businesses ensure that there is never a gap in their promotion.

Digital ad spending will grow 19% to $129.34 billion and account for 54.2% of estimated total US ad spending in 2019 – for the first time ever, digital ad spend will surpass traditional (eMarketer)

Mobile ad spending now accounts for more than two-thirds of digital ad spend, or $87.06 billion (eMarketer)

In 2019, advertisers are more interested in audiences than anything else – quality over quantity has reached a new level of importance (WNIP)

65% of digital media will be programmatic in 2019 (WNIP)

26% of US adults are almost always online and 77% of all US adults go online daily (Pew Research)

50% of all searches will be voice search by 2020 (comScore)

72% of people who own voice-activated speakers say their devices are used as part of their daily routines (Google)

22% of US smart speaker owners have purchase something using their devices (Edison Research)

Content Marketing Statistics

The goal of content marketing is to attract and retain customers by providing highly relevant and valuable content, with the intention of influencing or changing behavior. Content marketing provides businesses with long-term ROI by boosting your owned media assets (as opposed to “paid”). By incorporating content into your overall marketing strategy, you increase the effectiveness of owned, earned and paid media channels.