Steve Ballmer, 2007:

Right now we’re selling millions and millions and millions of phones a year. Apple is selling zero phones a year.

Steve Ballmer, a few months later:

It’s sort of a funny question. Would I trade 96% of the market for 4% of the market? (Laughter.) I want to have products that appeal to everybody.

Now we’ll get a chance to go through this again in phones and music players. There’s no chance that the iPhone is going to get any significant market share. No chance.