421.69 Dash for digital marketing campaign expansion (260,000 € @ 616.57 € per Dash)

This proposal is cross-posted at https://www.dashcentral.org/p/mrktng-feb-2018 This proposal funds an expansion of the marketing proposal first funded in the October budget cycle. The link to that proposal can be found here: https://www.dash.org/forum/threads/proposal-marketing-communication-october.16913/ The initial scope of our efforts was a branding exercise, and a digital advertising campaign consisting of strategy, creative development, production, and media management. Only about 50,000 € of the funding was for a small digital media campaign to simply test potential messaging in distinct markets. @fernando Gutierrez has created a video explaining to provide an update on that proposal, and explain why we plan to expand the initial test to include an additional 260,000 € in digital ads in Spain, United Kingdom, and Venezuela. The split of the funding - based on sizes of markets, messages we plan to test, and other factors - will be approximately:United Kingdom ~ 65%Spain ~25%Venezuela ~10%We will be leveraging sophisticated data analytics tools to precisely measure the effectiveness of different messages on varying demographics, including trying some messaging we might not normally pursue to help shape a larger campaign.See here for additional updates and explanation:If you have any other questions, please direct them to @fernando in this Dash Forum post to ensure he sees your request.Total:Note: Should any funding remain, we will apply it toward future marketing expenses.dash-cli gobject vote-many 1ff214bebec95b60917db36d4059a51cb75f490db70fc8a9ce9f20618ec6c2a8 funding yesOR from the qt console:gobject vote-many 1ff214bebec95b60917db36d4059a51cb75f490db70fc8a9ce9f20618ec6c2a8 funding yesdash-cli gobject vote-many 1ff214bebec95b60917db36d4059a51cb75f490db70fc8a9ce9f20618ec6c2a8 funding noOR from the qt console:gobject vote-many 1ff214bebec95b60917db36d4059a51cb75f490db70fc8a9ce9f20618ec6c2a8 funding no