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Viewers have complained about the BBC's coverage of the FIFA World Cup, claiming there has been a bias towards England.

In particular, the use of words like 'we' and 'us' when referring to Gareth Southgate's side have irked viewers.

The BBC - or the British Broadcasting Company, to use its full name - services Wales, Scotland and Northern Ireland as well as England, and viewers are growing tired of what is being perceived as parochial coverage.

Pundit, and former international, Danny Murphy bore the brunt of the criticism for his commentary of England's 6-1 win over Panama on the weekend.

Twitter users have branded it 'shamefully biased', 'ludicrous and awful' and 'insulting'.

Well-respected rugby commentator Nick Mullins pointed out that "the moment you use words like “we” or “us” you exclude those who aren’t “we” or “us”'.

Fellow broadcaster Graham Simmons agreed, adding: "First Person Plurals also suggest you've got only the one eye or the one ear open. Two of each is mandatory, really; if you're doing your job properly."

The BBC has also been criticised for the general cheerleading nature of its presenters and interviewers, with the likes of Gary Lineker and Gabby Logan coming under fire.

Interestingly, pundit Alex Scott, who represented England 140 times before retiring in 2017, did actually apologise on air at one point for using the word 'we'.

(Image: BBC)

Discussing the England team at half time during games that don't involve them has also come in for criticism, though some have leapt to the defence of the BBC and the likes of Murphy.

There are those who see no issue with Murphy, a former England international, showing a degree of bias.