Why Bitsy?

Why Bitsy? We wanted to design a beautiful bag that would make it easy to say goodbye to plastic, while being stylish and simple to use.

Plastic bags are convenient, but we use them for only a short period, and each bag contributes to the overwhelming sea of plastic pollution. In Europe alone, we get through 50 billion plastic bags a year – with millions ending up littering the environment.

Using a reusable BitsyBag saves you from adding hundreds of plastic bags to that number. It’s a small act with a big impact.