Blizzard Entertainment, the company behind PC video game juggernauts Overwatch, World of Warcraft, Diablo, StarCraft, and more, have started unveiling their convention exclusive merchandise and the debuts they will be selling at their Booth #140 during this year’s San Diego Comic-Con.

Blizzard, in an effort to reach more loyal fans and reduce disappointment and high after-market prices, is trying something different this year: They’re doing away with San Diego Comic-Con exclusives.

Instead, the company will offer Convention Exclusive merchandise that will also be available at conventions such as Blizzcon and Gamescon, as well as Blizzard Exclusives that will be available at the conventions where Blizzard has a booth and the Gear Store, and Premiere items which will debut at Comic-Con but will be available at the retailers and/or the Gear Store at a later time.

To make purchasing easier for SDCC attendees Blizzard is setting up Blink Sales. All Blizzard Exclusives will be available at the Gear Store for purchase starting on Wednesday, July 19.

All Blizzard Exclusives will also be available at the Gear Store for purchase starting on Wednesday, July 19.

Here’s a look at what Convention Exclusives Blizzard will be debuting at this year Comic-Con:

Knights of the Frozen Throne: Hearthstone Key Art Print. Limited edition.

Overwatch: Anniversary Key Art Print. Limited edition.

Overwatch Uprising Recruitment Posters: 9 x 12 Giclee. Set of 5. Limited edition in classified folder packaging.

Overwatch Golden Deadly Soldier 76: Overwatch Convention Exclusive Debuting at SDCC.

Here’s a look at what Blizzard Exclusives Blizzard will be debuting at this year Comic-Con:

Funko Pop! Vinyl Carbon Fiber D.Va & MEKA Buddy ($30): D.Va is a former professional gamer who now uses her skills to pilot a state-of-the-art mech in defense of her country. Newly customized with an alternate carbon fiber skin for her MEKA, she stands readier than ever to claim the highest score possible. This fantastic Blizzard Exclusive figure is a must-have for fans of Overwatch.

Oversized Overwatch Pin:

Cute But Deadly – Colossal Sized Arthas:

Cute But Deadly – Colossal Sized Bastion:

Overwatch Doomfist T-Shirt:

Overwatch D.Va Bunny Backpack Keychain that glows:

Overwatch New Era Hat:

Here’s a look at what Tokidoki Blizzard Exclusives that will be debuting at this year Comic-Con:

Overwatch Hat:

Overwatch Notebook:

Overwatch Tote Bag:

Also at the Blizzard booth there will be Overwatch pin swag only available at SDCC courtesy of Tokidoki and oversize bags!

Are you excited about Blizzard’s offerings? Let us know in the comments.