The Kitchener Ontario Animal Liberation Alliance is hosting a demonstration in Waterloo tonight to raise public awareness regarding the cruelty of Canada’s fur trade.

Malcolm Klimowicz with KOALA tells 570 news about the event.

“Today and tomorrow we will be doing demonstrations as part of National Anti-Fur Day– which is going into it’s 27th year. Animal liberation groups across Canada get together to participate in the day against the fur industry– and this year, 14 cities across Canada are participating, including us in Waterloo Region.”

Klimowicz added that they are waiting until 6 pm tonight to announce the location, but they will be hosting a theatrical demonstration inside a place of business at 7 pm. He tells us that they will show the public videos and images of animal cruelty– specifically, in the fur industry.

“The jackets are lined with coyote fur-trim– and the way these coyotes are trapped are with leg-hole traps. A lot of people may not be into animal activism, but fur is one of those items that is just unnecessary. Nobody needs fur, you don’t need it around your jacket. Canada Goose says you have to have the jackets to stay warm in the Arctic, but even the US military doesn’t use fur on their clothing.”

Klimowicz said tonight’t demonstration will be mainly silent, but that they encourage people to do their own research.

“Animals aren’t fabric and they’re not a fashion statement. Animals have the right to live free from abuse, and we shouldn’t be wearing them on such a frivolous and selfish thing like a fur-trim on a jacket.”

You can look up #MakeFurHistory on Twitter to learn more about National Anti-Fur Day and visit KOALA’s Facebook to learn more about their organization.