The New York label introduces "The Courageous Class" in its latest ads

You may have already spotted the posters on billboards and in the subway: Trans model Andreja Pejic landed another major national campaign this season, becoming the face of Kenneth Cole.

Pejic, who's serving legs for days in the pictures, comes as an obvious choice for the campaign. After announcing her transition to the public, she became the first trans model to be featured in Vogue earlier this year.

The black-and-white campaign celebrates pioneer and individuals who stood out for showing courage in the face of adversity. The deaf soccer player Jamie Clarke is also part of the campaign, as well as model-turned-activist Topaz Page-Green, and Rhymefest, humanitarian and hip hop artist.

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For more images and watch the campaign videos, go to KennethCole.com