After discussions with PETA and after more than 260,400 PETA and peta2 members and supporters—over a span of almost three years—urged BCBGMAXAZRIA and BCBGeneration to stop selling fur and angora, executives announced today that the brands will no longer develop items containing fur or angora, which often comes from animals who endure a tremendous amount of pain and suffering. The BCBG brands joins hundreds of designers and retailers around the world—including Stella McCartney, Ralph Lauren, Inditex, and H&M—that are fur- and angora-free.

Fashion company BCBG Max Azria refuses to stop selling angora and fur despite knowing that many animals used in these vile industries are stripped of their fur and skins while they are still fully conscious. Shocking undercover footage of China’s angora wool industry—the source of about 90 percent of the world’s angora—shows workers tying rabbits down and violently ripping their fur out by the fistful. BCBG also sells fur from Asiatic raccoons (also known as raccoon dogs)—animals who are often slammed to the ground and beaten on fur farms. Video footage shows one skinned animal who is still alive and who musters the strength to lift her bloody face up to look at the camera. These animals, along with foxes and other fur-bearing animals, suffer and die so that BCBG can turn their fur into vests, collars, and scarves.