Following the announcement of the “Persona 3 The Movie meets Walkman” collaboration earlier this month, details of what it entails have been released.

From March 1 to March 14 at 11:59 PM JST, a “Special Visual” for the promotion has been published on outdoor advertising billboards in Shibuya, at various Animate stores in Japan, as well as at the Ginza Sony Building.

The promotional campaign is a lottery where participants take a picture of the “special advertising” and post it on Twitter with the hashtags “#P3M_WM” and “#SonyHi_ResACG.”

Awards, among the following, will be given via a lottery to those who post the tweets with their own picture and follow the official Persona 3 The Movie twitter account (@P3Movie):

Makoto Yuki Award

Special genuine leather Walkman strap autographed by Akira Ishida (voice of Makoto Yuki) [Not for sale] — 3 winners

Persona 3 The Movie Award

“Persona 3 The Movie meets Walkman” commercial original picture postcards — 50 winners

Hi-Res Award

“Persona 3 The Movie meets Walkman” special visual posters [Not for sale] — 200 winners

Winners will be contacted via Twitter direct messages around March 22, 2016.

The previously released commercial for the collaboration can be seen below.

A new Chapter 4 video by A-1 Pictures (the one above) was directed by Tomohisa Taguchi, who also served as the director for the fourth movie. In the video, Makoto Yuki is seen enjoying music with his Sony High-Resolution branded “Walkman” MP3 player.

The commercial for this collaboration was shown on channel TOKYO MX, BS11 during episode 6 of the TV anime rebroadcast of Persona 4 The Golden Animation on February 13, 2016.

— P3M meets Walkman