By Eric Marrapodi, CNN Belief Blog Co-Editor

(CNN) - When quarterback Tim Tebow threw an 80-yard touchdown pass Sunday to secure an overtime victory for his Denver Broncos over the heavily favored Pittsburgh Steelers, some saw a biblical connection.

The completion gave Tebow, an outspoken evangelical Christian whose penchant for last-minute heroics have given him a reputation as a miracle worker, 316 passing yards for the game. His ten completions averaged 31.6 yards a piece.

Those figures inspired plenty of conversation and debate about a connection some saw to one of the most famous verses in the Bible, John 3:16.

The New Testament verse is held up by Christians around the globe because it neatly summarizes some key points of Christianity: “For God so loved the world that he gave his one and only son, that whosoever believes in him would not perish but have eternal life." (NIV)

In the third chapter in the Gospel of John, Jesus is having a late night discussion with a Pharisee, one of the Jewish teachers of the law, named Nicodemus. The chapter is also where the expression "born again" originates.

Jesus tells Nicodemus: "...no one can see the kingdom of God unless they are born again." In his longer explanation of that idea, Jesus gets to the core of his message in verse 3:16.

The verse is popular with Christians looking to share their faith because it's short and information-packed: God loves humankind, man has sinned and is destined for eternal punishment, but eternal live awaits all who believe in God's son, Jesus.

John 3:16 also has a long history with football and pop culture.

During last year's Super Bowl, the Fixed Point Foundation, which promotes Christianity in the public square, tried to buy an advertisement pushing people to a website to learn about John 3:16 but the ad was was rejected.

The spot showed people watching a football game noticing the phrase John 3:16 on a player's eye black - a sticker or grease that players wear under the eyes to reduce glare from the sun. A man in the ad says he's going to look up the verse, while the ad directed viewers to www.lookup316.com.

At the time, Fixed Point Executive Director Larry Taunton told CNN that Fox Sports said it rejected his commercial because it contained "religious doctrine," though Taunton said the ad avoided featuring the actual words of the verse.

“Increasingly religion and Christianity is treated like smoking – you can do it but only in designated areas,” Taunton said. “They were saying there’s no place for (faith) in the public square. There’s a place for the soft core porn of Go-Daddy, violent movie trailers, and irresponsible drinking, but not for faith."

As a workaround, the Fixed Point Foundation ran its ad on Fox stations locally in Birmingham, Alabama and Washington, DC during the Super Bowl.

Tebow wore Bible verses on his eye black when he quarterbacked the Florida Gators in college. In the 2009 BCS championship game, he wrote John 3:16 on his eye black. After he left college football for the NFL in 2010, the NCAA banned players from writing on their eye black, which some have called the "Tebow rule."

John 3:16 came into the pop culture view in the late 1970s and early 1980s at sporting events, when a man named Rollen Stewart would don a rainbow colored afro wig and a John 3:16 T-shirt. He was especially good at getting himself in front of the cameras at sporting and big cultural events, including the royal wedding of Prince Charles and Lady Diana.

Stewart grew increasingly fanatical about his crusade. In 1992 he took a maid hostage with a loaded gun at a Los Angeles hotel, demanding a national press conference to proclaim his new message that the end of the world was near.

He plastered John 3:16 on hotel windows. CNN reported at the time that it took a SWAT team nine hours to free the woman.

At his sentencing hearing Stewart had to be removed from court when he would not let the judge speak. As deputies were dragging him out of the courtroom he screamed, "Don't take me out, I said. God sends love to the world. Forgive them, Lord, for they know not what they're doing. They know not what they're doing, Lord."

That last phrase is also biblical, attributed to Jesus while he was praying for his executioners as he hung on the cross.

Stewart was convicted and sent to prison in 1993 on three counts of hostage taking and is currently serving three life sentences at Mule Creek State Prison in Ione, California.

Despite Stewart's story, many sports fans continue the tradition of evangelizing at sports games by holding up John 3:16 on placards.