In an attempt to raise public awareness to the dangers of smoking, an Australian pharmaceutical company has set up an installation, featuring 219,000 cigarette imitations, in the middle of Sydney.

This unusual display, located in central Sydney, is supposed to convince smokers to seek professional help, and give up smoking. The cigarettes are covered by transparent panels, and in case you’re wondering why there are 219,000 of them, that’s how many a smoker goes through, in a period of 30 years, at a rate of 20 cigarettes per day.

Photos via ChinaDaily