Baba Ramdev’s Patanjali has launched Kimbho messaging app. (Play Store)

Patanjali Kimbho app: After launching Patanjali-BSNL Swadeshi Samriddhi SIM cards recently, Yoga guru Ramdev’s Patanjali on Wednesday launched a new ‘desi’ messaging application to take on WhatsApp. Named as ‘Kimbho’, the app has been launched under Ramdev’s flagship company Patanjali. The Ayurveda company’s spokesperson SK Tijarawala tweeted on Wednesday: “Now Bharat will speak. After launching sim cards, baba Ramdev has launched a new messaging application called Kimbho. Now WhatsApp will be given a competition. Our own #SwadeshiMessagingplatform. Download it directly from Google Play store.”

The tagline for Kimbho is “Ab Bharat Bolega”. The app was downloaded over 10000 times on Google Play Store within a day of its launch.

Earlier on May 27, Ramdev launched Patanjali-BSNL Swadeshi Samriddhi SIM cards. Initially, only the employees and office bearers of Patanjali will be able to avail the benefits of the SIM card. After its full-fledged launch, people will reportedly get discount of 10 per cent on Patanjali products with this card. (ANI)

About Kimbho?

“Kimbho is a real messaging app and empowered private and group chat with free phone and video calling. It has dozens of amazing features to share text, audio, photos, videos, stickers, quickies, location, GIF, doodle and more,” reads its description on Google PLay Store.

Patanjali Communication, as mentioned on the Play Store, claims the app is fast and powered by advance socket technology which ensures instant, real-time messaging. Also, every message sent is encrypted by AES. Kimbho supports ghost chatting, auto delete messages.

Apart from this, the Patanjali Communications on Google Play store wrote about Kimbho’s privacy feature that it saves no data of users on their servers or cloud.

The app can also be personalised by creating themes. Users can pick their favourite wallpaper and get fresh experience every time. The app currently has 1000 plus downloads and is 22 GB in size.

(UPDATE: The Kimbho app was taken off Play Store on Thursday i.e. May 31, 2018, within hours of its launch on Wednesday)