With just a month remaining of the current Premier League season, London club Chelsea has officially announced their new Home Kit for the 2013/2014 Premiere League season.

The Announcement comes as part of a campaign that began earlier this month which allowed the kit to be pre-ordered before the actual kit was revealed. This was done under the marketing campaign titled ‘It’s Blue, what else matters?’ a fitting slogan for the sale of an unseen kit.

With the kit set to be available on sale from the 15th of May, let’s take a closer look at the kit itself and the many influences Adidas explored in making this kit.

First impressions have this kit look too familiar, all blue with white accents. While this is the traditional and iconic Chelsea look, the kit doesn’t look like it adds more to the team’s aesthetic history.

Adidas claim to have taken influence from historic Chelsea kits of past seasons in order to create this new kit. And this is indeed visible from the accents and edges of next season’s uniform. The edges and trimmings of the new kit such as its striped V neck collar, the ends of the sleeves, and the bottoms of the shorts all have a classic look, sporting sectioned off stripes like days of old.

Of course the new kits also feature the now Adidas standard of having three stripes on the shoulders and down the sleeves of the kit, as is seen on most Adidas kits today. These iconic stripes are also present down the sides of the shorts, and on the top of new kit’s socks. A faded vertical stripe design also exists on the shirt itself, however this seems to be only on the front of the kit and not on the back or the sleeves. Adidas seems to do this with the Chelsea shirts every other season, to contrast with the flat blue colour of the team’s previous kit.

The Chelsea crest itself is in its usual place, lined with gold around its edges, while the team’s major sponsor Samsung’s logo sits squarely in the middle of the chest as it has been since 2005, and it will stay there until 2015.

This kit is not amazing, nor is it ugly. This new shirt doesn’t even look new at all, it’s just another Chelsea kit. This may just be why it was revealed so early, maybe getting a head-start on sales will make up for its lack in ground-breaking design or distinctive ‘new’ features. But what do you think of the new kit? Love it? Hate it? Let me know your own thoughts in the comments section below, or hit us up on Twitter @GearupGameon

Mohammad Safar is a second-year student currently studying a Bachelor of Sports Journalism at La Trobe University. You can follow him on Twitter: @MoSafar23