“Combating fake news and reaching to its origin”

In today’s century, when someone shows us the news, video or pictures of any event, how can we believe its authenticity? It seems that the public is losing their trust in media due to the lack of reliable reference of facts.

The beginning of the 21st century set the premise for today’s disruptive digital economy, where producing and exhibiting digital content has become convenient and easy. Digital content in the form of images, videos or blogs is being created and published at large scales today.

The free access to create and share information on social media platforms like Facebook, Instagram and other digital platforms has popped out a new problem of fake information, which created rumors around the world. And with advances in technologies like AI, digital animations and social engineering, the line between fake and authentic content is only going to blur even more.

No one who has time to check the authenticity of messages or videos forwarded on the WhatsApp or other social media platforms. That’s how people fall into the trap for the fake news. Therefore, it has become essential to reach out the authenticity of the information, i.e., where it has come from and who created it.

With traceable and transparent nature of the blockchain, it can be possible to verify the authenticity of the information or its sources and build trust in news displayed on the Internet. The blockchain in news industry enables the content to be produced and distributed over the internet in an immutable and secure way.