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The standard approach for showing $\int \sec \theta \, \mathrm d \theta = \ln|\sec \theta + \tan \theta| + C$ is to multiply by $\dfrac{\sec \theta + \tan \theta}{\sec \theta + \tan \theta}$ and then do a substitution with $u = \sec \theta + \tan \theta$.

I like the fact that this trick leads to a fast and clean derivation, but I also find it unsatisfying: It's not very intuitive, nor does it seem to have applicability to any integration problem other than $\int \csc \theta \,\mathrm d \theta$. Does anyone know of another way to evaluate $\int \sec \theta \, \mathrm d \theta$?