The number of Americans who went to the movies hit a 20-year low in 2014, leaving theaters scrambling to find ways to incentivize the public to see new releases on the big screen rather than watch films at home or on the internet. Here are some methods theaters are using to win back audiences and increase box office sales:

Making each seat its own row to avoid inconvenience of shuffling past others



Replicating at-home viewing experience by having movie pause to buffer at peak times of night



Using real butter on seat cushion stains and floor residue



Ceasing illegal detainment of those caught stealing 3D glasses



No longer screening movies in terrifying surround sound



Street Fighter IV machine in lobby



Removing couple writhing all over each other in third row



Limited-time offer by Lincoln High junior Brad Kleinman to get nation in for free if they come by while he’s on shift

