For Mark Down, co-artistic director of Blind Summit, the company responsible for The Heads (and the gaggle of huge literary characters that graced Danny Boyle’s Olympic opening ceremony last year), puppetry’s renaissance hasn’t happened in spite of more modern forms of culture or technology but because of them. “YouTube has changed the power relationship between the maker and the audience. You used to go to the cinema and a director would show you what a film is and you’d think ‘wow how did you do that?’ but now the audience is deciding what is and isn’t interesting. They’re becoming more demanding about what belongs on the stage, they’re more up for experimentation, and puppetry is benefiting from that.” He also suggests that social media might have a part to play in the art form’s enduring popularity. “Interest in avatars, the virtual world and social media," he says "means that there’s now more interest in the theatre being social and interactive, which puppetry certainly is.”