New color option launches on Google Play

After a flurry of recent online leaks the Nexus 5 is now available in "bright red" through the Google Play devices store.

The new color has launched on the Google Play Store at the same price point as the black and white versions — $349/£299 for 16GB, rising to $399/£339 for 32GB. The new colored Nexuses look set to ship in the next 1-2 days.

On the retailer side, British outlet Carphone Warehouse will have exclusivity over the new color option in the UK, with the device going on sale tomorrow at 6 a.m. Carphone's website has reduced its SIM-free Nexus 5 price to match the Google Play store, too.

LG says the new color will be available from this month in the U.S., Canada, UK, France, Germany, Italy, Spain, Australia, Hong Kong, India, Japan and Korea," with broader European availability by the end of the month.

Hit up the Play Store link above to buy, then drop by the comments and let us know if you're picking up a new red Nexus!

More: LG blog; Thanks Kris!