Featured in exhibitions including Beautiful Losers, Art in the Streets, and Graphic Design: Now in Production, LA-based designer Geoff McFetridge’s clever and engaging art has graced nearly every kind of surface imaginable—from limited-edition Nike sneakers and his own line of silkscreened wallpapers to laser-etched illustrations on toast for a music video by OK Go. In conjunction with his talk for the 2013 Insights Design Lecture Series, the Walker commissioned McFetridge to create artwork to cover construction fencing during the Walker’s rebricking project. Here he discusses his influences and process.