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Mippin to Power BlackBerry App Generator

Online publishers can build apps for BlackBerry smartphones and BlackBerry PlayBook in minutes



BlackBerry World 2012 – Orlando FL – May 1, 2012 – Mippin today announced that the Mippin app creation platform will power BlackBerry® App Generator – a simple to use online app-builder, allowing online content owners to build fully branded apps for BlackBerry® smartphones and BlackBerry® PlayBook™ tablets. The new online app creator is powered by Mippin's award-winning app creation platform, which allows content owners to build great-looking apps in minutes.



In the last 18 months more than 50,000 apps have been built using Mippin's app-creation platform. This includes apps for the Daily Express, Daily Star and OK! Magazine UK. The OK! Magazine UK app has proven to be particularly popular, racking up 280,000 downloads in just six months – 65 percent of which were on BlackBerry devices.



With today's announcement, online publishers can now take their content and build it into an app for BlackBerry smartphones and the BlackBerry PlayBook in less than 10 minutes, without having to pay any registration or submission fees. Apps can also be fully integrated with BlackBerry® Messenger (BBM™), allowing publishers to create a unique social content experience and encourage content sharing with other BlackBerry customers.



Publishers will also be able to generate revenue from apps built using the BlackBerry App Generator through in-app advertising using the BlackBerry Advertising Service.



"With the BlackBerry App Generator it's now easier than ever for publishers to build and launch an app on BlackBerry App World," said Nick Barnett, CEO, Mippin. "Whereas creating an app from scratch can cost thousands of pounds and take several months, BlackBerry App Generator is completely free and can deliver a stunning app in less than 10 minutes. Plus, with BBM integration available, publishers can make consuming content a truly social experience."



"With the launch of BlackBerry App Generator Mippin and RIM are tearing down the barriers and finding new ways to encourage content publishers to create apps," said Martyn Mallick, Vice President, Global Alliances and Business Development at Research In Motion. "For customers, this means that even more of their favourite published content will soon be available to download as apps."



BlackBerry App Generator is available from today at: blackberryappgenerator.com



Apps can be created for smartphones running the BlackBerry® OS v5.0 and higher and BlackBerry Playbook tablets. Support for BlackBerry® 10 will be added shortly.