There is a new comedy playing on NBC entitled “Undateable.” The program is based on a book of the same name by Ellen Rakieten and Anne Coyle. I confess, I have not yet watched the show, but the idea that this book – which I have read – could be turned into a TV show, gave me serious pause. The book is a list of traits which, the author assures, will make a man completely undesirable to women. Most of these traits are incredibly shallow and completely arbitrary. To fit oneself to the author’s ideal of manhood would be challenging at best, but more likely personally limiting, stifling personal expression in order to make him ideal mate material. For example: it’s unacceptable to have body piercings or multiple tattoos, but it’s also unacceptable to wear tube socks or fanny packs (don’t be too edgy or too wholesome). It’s unacceptable to go shirtless in public or to go to conventions (don’t be too confident or too nerdy). It’s unacceptable to try to look rich if you aren’t, to wear the wrong hairstyle on your head OR your body, to read on the toilet (no, really), work out too much – or not enough, own the wrong pet (which apparently is anything but a dog), and the list goes on. Frankly, from reading this book I can’t imagine what kind of man IS dateable.

There’s a point to this, let me get there.

This new TV show inspired a lovely (as-always) “article” from Buzzfeed entitled “11 Signs You are Definitely in the Friendzone.” The entire notion of “the friendzone” is one I keep hoping will be abandoned because we’ve all finally figured out that it’s the product of whiny misogynists with a massive sense of entitlement. The problem is, the innate misogyny in the entire cultural notion of “the friendzone” is constantly being softened by articles like this that make it look like a simple experience we can all relate to and smile at together.

The Friendzone is not a simple or a benign concept. There are generally two states of existence labeled as “the friendzone.” First is the one propagated by popular media, the amusing shell we like to pretend misogynists are referring to when they lament being “friendzoned.” This is the simple, common, experience where you have two people in a platonic relationship where one person has unrequited romantic desire for the other. We’ve all been there. Either the person with the crush gets over it and then it’s just friendship, or the person with the crush can’t handle the discomfort and the relationship ends. Pretty simple. By that definition, I’ve been “in the friendzone.” But that’s not some classification I was stuck in because I’m not good enough dating material, or because the other person thought they were too good for me, or anything like that. We were just…friends. That’s it. And this simple go-to definition is all most of the world pictures when we hear those words.

The second definition of the friendzone is the complicated, dangerous, insidious one that is perpetuated by the aforementioned whiny misogynists. It’s where a “nice guy” has a crush on a girl. So he becomes her friend, or at least behaves as such, in the hopes of it leading to a romantic relationship. When it doesn’t, for any reason, he believes he has been cheated, that he has put in the time and effort required for repayment in romance and/or sex. He feels slighted by her lack of interest, and because he’s sure that he’s “nice,” that he’s “the good guy,” he begins to believe that girls only like “assholes.” In his mind, this is obvious, because if he is nice, and she doesn’t like him then clearly she doesn’t like people that are nice.

That idea, that girls only like assholes, can go bad in two ways (yes, I know, I’m branching and branching, but they’ll come back together in the end I promise). The first is that the guy decides to BECOME an asshole. This gives rise to pick-up artists and RedPillers who objectify and assault women because they believe that it’s the best way to get laid. If they don’t take what they want (often in the form of sexual assault) they believe that they’ll never get it. The worst part is, in a literal sense, these strategies work. Because yes, if someone gets a girl drunk, or psychologically manipulates her, he might wind up having sex with her. The fact that this sex is barely consensual at best doesn’t matter. It still counts as a success, and thus the man can tell his buddies “See? I told you women only want assholes. When I was nice I never got laid, but now I do.”

The other end of the spectrum is groups like PUAHate, the forum frequented by Elliot Rodger before his shooting spree. This group seethes against the women who won’t have sex with them. They believe they deserve women’s bodies, and that women are simply awful for not sharing. An article on Jezebel.com described them most aptly:

“PUAHate, as other outlets have discussed, is an offshoot of the Pick Up Artist community populated by men (and, allegedly, women) who believe Pick Up Artistry to be a sham waste of money not because women are more than “targets” and “prey,” but because women are fucking hopeless cunts who can’t be convinced to give nice guys a chance. Women, argue PUAHaters, will only go out with good looking alpha males and would never look twice at anyone who isn’t a musclebound dreamboat with a six-figure income, and most men will never be those things, and so the world is against them and life is unfair.”

If your head works like mine, you’re starting to see the branches come back together. If not, here goes.

PUAHaters, who gave rise to a multiple murderer, believe that women are only interested in a very narrow category of men, an unattainable ideal, that they can never achieve.

The book Undateable, written by women, is describing the exact, very narrow category of manhood that has permission to be with women.

In short: pop culture, you’re not helping.

I’m not blaming this book for misogyny. That would be insane.

What I am saying is that when pop media insist on perpetuating the stereotype that women only desire this very specific, “ideal,” type of man, existing misogynists feel justified in their hatred. When a misogynist has formed his opinion that women will never want him because he wears the wrong clothes, has the wrong hobbies, has the wrong body, or is just plain “too nice,” he needs to be disillusioned, not shown examples showing him that he’s right.

I am not failing to acknowledge that this is comedy. I know this. But comedy needs to take on stereotypes, satirize them, and thereby tear them down. The book Undateable, instead, laughs at the “undateable” men, rather than the prejudicial attitudes that determined these qualities to be negative in the first place. I hoped that the book’s conclusion would at least provide me with some hope. That it would say “yeah, we’re saying these men are undateable, but hey to each their own, it’s really not our place to judge anyone.” That’s not what I got. What I actually got was additional mockery with a splash of self-objectification (“Lose the nasty flavor saver and go pull some ass.” PULL some ASS? Really, ladies? Do you want the man you’re dating to think of you as “some ass” that he’s “pulling?”).

Again, I am not contending that this sort of material, or the jocular attitude toward the “friendzone,” or any other misguided forms of comedy are the source of the deep misogyny found in PUAHate, the MRA, or The Red Pill. But when misogyny has become as widespread and dangerous as Elliot Rodger has proven it to be, I truly believe it is the responsibility of every media outlet, from the news, to comedy, to this dinky little blog in a corner of the internet, to make itself part of the solution. The ongoing refusal of the aforementioned media to acknowledge the depth of the problem, and therefore to deny responsibility for creating a solution, is what I find deplorable.