Less than 24-hours after the opening ceremony of the 2012 Olympics over a hundred thousand people downloaded a copy via BitTorrent.

Celebrating the Olympic fever, The Pirate Bay decided to rename itself to The Olympic Bay, linking to freshly uploaded London 2012 torrents.

In addition, they decided to stream the “this is for everyone” tagline which seems to fit the site perfectly.

The International Olympic Committee (IOC) is not going to appreciate the gesture.

But, whether they will ask the Swedish Minister of Justice for help again as they did in 2008 is doubtful.

The Pirate Bay has a long history of site rebrands to piss off content owners.

When Apple’s OSX x86 leaked. in July 2005, they renamed the site to the Pear Bay, and linked to the leaked torrent.

Back in July 2005 The Pirate Bay put up a logo inspired on Grand Theft Auto for the release of their new website, the Grand Theft Bay.

In 2008 The Pirate Bay annoyed Hollywood by linking to a leaked copy of The Dark Knight from its homepage.