Our regular readers will recall my colleague Timothy Goggin’s January 17, 2017 interview with film producer Tony Caradonna, in which the two discussed the upcoming 2018 movie, the Pitts Circus. That film production has already made news as the first movie to use Ethereum for 100% of its financing. Now, the second stage of the project is set to kick off, as the project’s backers prepare to launch the Ethereum Movie Venture token on March 20, 2017.

The launch of the token is a novel concept for the filmmakers and potential investors, as it consists of an Ethereum standardized ERC-20 token designed to allow token-holders an opportunity to enjoy profit-sharing from the movie until 2036. Token ownership will also provide holders the ability to vote on other independent movie projects, or to view the Pitts Circus online.

The initial Ethereum Movie Venture ICO will offer the coins at a discounted price, so early buyers will be able to avoid the large price increase that will be imposed later in the event that the initial funding goals are not reached. Some of the released partnership tokens will be distributed to film festivals, as the production company develops partnerships with the industry. The producers have already secured showings with various cinemas and film festivals in Australia and Europe.

Once the sale ends in May, token holders will be able to trade their coins on exchanges like idex market, etherDelta, and others. In addition to helping to finance the movie’s creation, the producers hope to use this funding plan as a way to introduce yet another segment of the marketplace to Ethereum and ether wallets.

In my younger years, I always harbored a secret desire to run away and join the circus. The circus life always seemed to have an allure that was almost impossible to ignore – or at least that was the impression offered by its depiction in most of the classic movies I saw as a young man. From the Marx Brothers’ At the Circus to John Wayne’s Circus World and the Cecil B DeMille masterpiece The Greatest Show on Earth, the circus life was always presented as larger than life and filled with equal parts excitement and mystery.

The Pitts Circus should help to keep that circus spirit alive, in the form of this new horror-comedy starring the real-life Pitts family. The stars are an actual circus family from Australia, so the movie should be able to convey an authenticity that other circus-focused film productions have sometimes lacked. To learn more about the film, check out the production’s website at The Pitts Family Circus.