11:55:08

HOROWITZRight. I mean, I think that Ross would agree that many people, that is the choice. And I think that what we really -- it's a real profound question and I think it is what to do. And I think regardless of whether it's something that you like or you don't like, it's been forced upon you or it's a happy choice, the truth is that we have to start saying, what is this work? How do we make it so that people can do well in this economy? And I think it's focusing on those goals and then figuring out how you get there. And that's our strategy.