Let’s face the fact: Football is all about money. And one of the best selling products in football are the kits of the national teams. National pride and the identification with the team of your own country is the reason why every year millions of shirts are sold. For small suppliers it is hard to enter the very competitive market.

I was always wondering how the worldwide distribution of the market is characterized and I thought others would also be interested in such information. Therefore I created a world map of the national football team kit suppliers.

It is clear how adidas is dominating the market in North Africa, whereas in South-East Asia only Nike is present of the 5 big suppliers. Puma also has a clear distribution in Western Africa and Central Europe. (Here is the new map for the kit suppliers of the top Europe leagues)

If you find interesting features of the map feel free to share your opinion in the comments. I hope you enjoy it. (Please wait 5 – 10 sec until the map fully loaded) Some people might have a problem with the font style. This is due to your browser. Updating the browser or using another one [Chrome and newest IE works fine] should solve this issue.

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