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In an interview with MCV , UK senior brand manager Kevin Flynn dismissed the idea that the Call of Duty brand is in decline, arguing the imminent release of Call of Duty: Ghosts will be a wake-up call to other companies that think they dominate the marketplace."Congratulations to the team at Rockstar for their success," he said, before adding, "We look forward to getting the record back before the next GTA title."We know that our unaided awareness for Ghosts is leading the way against other unreleased triple-A titles. Our digital content has proven extremely popular and Black Ops II has sold more than 3m units in the UK."For anyone not in the loop, Grand Theft Auto V currently holds seven Guinness World Records , and managed to snatch several of those from the Call of Duty franchise, including the fact that it's now the UK's fastest-selling game ever.Call of Duty: Ghosts is set to release on PlayStation 3, Xbox 360, PC and Wii U on November 5, with PlayStation 4 and Xbox One versions being available when the consoles launch.Do you reckon Ghosts has what it takes to snatch the records back? Let us know in the comments.

Luke Karmali is IGN's UK Junior Editor. You too can revel in mediocrity by following him on IGN and on Twitter