April 15, 2020 Comments Off on Golf, Entertainment Concept Coming to The Maxwell in Alpharetta Views: 1745 Atlanta, Atlanta News, Top Atlanta

The visionary behind LakePoint Sports in Emerson, GA unveiled plans for Fairway Social at The Maxwell in Alpharetta. The 11,000-square-foot golf and entertainment concept will be built in Alpharetta’s city center district at 240 South Main St.

Fairway Social will be located within the mixed-use development at the northeast corner of South Main Street and Devore Road. The Maxwell is a joint development between Mayfair Street Partners, LLC and The Providence Group of Georgia, LLC. Planned are 44,000 square feet of retail, restaurant and office space, as well as 138 residential units.

“Fairway Social will provide a lively destination for friendly competition for all ages,” said Sports Community Consultants’ Neal Freeman. “Our desire is to create the most ridiculously fun destination possible.”

That includes seven Full Swing golf simulators, where guests can play on California’s Pebble Beach or Georgia’s Sea Island. Also planned are an outdoor putting course, elevated uptown bar bites, drinks, and a rooftop patio bar accentuated by weekend live music.

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Tags: Development, Lease, Retail

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Golf, Entertainment Concept Coming to The Maxwell in Alpharetta

Dennis Kaiser