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ST. JOHN’S, N.L. — They’re bearded, they’re burly and they’re wearing sparkly mermaid tails.

A group of men posing as “merb’ys” to raise cash for a Newfoundland therapy service has become a global hit.

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Increasing orders for their 2018 calendar of photos by the sea, at a barber shop and in a pumpkin patch are coming in from around the world.

It’s all an effort by the Newfoundland and Labrador Beard and Moustache Club to raise money for Spirit Horse NL.