As someone who works in the media, and made the move from London to Stoke-on-Trent in 2009, I don’t think you need to be based in London to ‘make it’.

You can work outside the capital and still flourish.

How the busiest cities can be the loneliest places on Earth

Plus, lower living costs can positively impact savings and improve your quality of life.

‘There is a wealth of talent right across our country that all too often gets overlooked and Stoke-on-Trent is a prime example. We have a rich cultural heritage, a fantastic local workforce and we’re located right in the heart of the country,’ says Stoke-on-Trent North MP Ruth Smeeth.


Is this really what you want from life? (Picture: Metro)

Since leaving the capital, I’ve been at the helm of a medical journal, written for most national newspapers as well as the Lancet, paid off my debt, bought a house with my partner and I am currently writing my first book.



Opportunity knocks on doors across the country.

John Lees, a careers expert and author of How To Get A Job You Love, tells me: ‘Jobs increasingly exist outside London, and often cost a great deal less in terms of housing, travel, and the wear and tear of commuting.

‘New technology is one key reason for this growing number of opportunities as we can now frequently work anywhere.

‘While these jobs can sometimes be harder to spot, for some, the rewards of finding the right role in a calmer and saner part of the country can be immense.’

I concur.

And there are thousands of success stories from people who have never lived in London.

Could you be a digital nomad? (Picture: Getty)

Matt Timmins, CEO of Simply Biz, is one such example.

According to him: ‘Success in life depends on the journey you take and not the city in which you reside.

‘Personally, I never considered that I would need to move to London to ‘make it’ and I have no desire to live there.

‘My business is based in Huddersfield, employs 400 people and makes considerable profits.

‘My success allows me a happy and fulfilled life with my wife, daughter and our dog on a six bedroomed farmhouse set in 15 acres and we regularly enjoy sunshine breaks to our villa in Spain.’

The office (Picture: Getty)

Some people find success after struggling in London and then moving elsewhere.

Jemima Lord lived in London in her 20s, working in fashion journalism.

I quit my dream job for my own sanity and I’ve never been happier

The competitive nature of the industry meant she worked long hours, and the pay was restrictive, so she needed the financial support of her husband to be able to stay in the job.

They moved to the South of France when she was 30, and now live in a rural village near Uzes, a medieval town in Languedoc-Rousillon.

She said: ‘I now run my own business, Lord Vintage, creating handbags and jewellery using locally sourced vintage and antique materials.

‘I’ve also been able to take time out to train as a yoga instructor, and now teach several weekly classes.

‘Moving somewhere far less expensive than London meant that my husband and I could afford to buy a property and we were able to create work spaces for us both, including my atelier as well as a yoga studio.



‘Being somewhere quieter than London has also been perfect for bringing up our children, and our work-life balance is so much healthier than before.’

Maybe the perfect life for you is in a rural village abroad (Picture: Getty)

Sarah Twyman, an account director for a PR agency in Manchester did the same.

She explained: ‘I’m originally from Kent but I’ve lived in London on and off since I graduated in 2001.

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‘In 2010 I met my boyfriend on a night out in Manchester and after doing the long distance thing for around nine months, I took the plunge and decided to make the move north when I was 31. It’s not a cliche that the people are friendlier.

‘I’ve since bought a flat in the Northern Quarter and had a baby.

‘The fact that I can still walk to work means that I get home in time to give Lily her dinner at 6pm and put her to bed.’

Personally, I think the notion of success being the reserve of ‘perfume bottle cities’ should be put to bed too.

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