How many wellness apps have you seen in the App Store?

You might even develop such apps by yourself. The popularity of wellness apps can be gauged by the fact that self-care turned out to be the app trend of 2018 on the App Store.

Top iOS apps, like Headspace, Calm, Shine, Fabulous, and 10% Happier have extended their offerings from merely aiding sleep and encouraging healthier lifestyles to placing the end users’ mental and emotional well-being at the center of the app experience.

Such apps have successfully adhered to Nir Eyal’s principles on building habit-forming products, leaving users “hooked”, gradually becoming a thread in their daily functional fabric. Let’s now learn how a popular self-care app is using great UX and effective mobile marketing to create a niche for itself.

I am talking about Headspace.

Valued at over $330 million, the app has over 30 million app downloads with over a million paying subscribers. In this guide, you’ll find a detailed breakdown of what Headspace has been doing right to fuel exceptional user acquisition, engagement, monetisation, and retention. These are key lessons that you can repeat for your own app as well.