The Vuzix Blade smart glasses will be the first powered by Amazon's Alexa, as unveiled at CES 2018 in Las Vegas.

Vuzix will unveil a set of smart glasses powered by Alexa next week, as Amazon's smart assistant continues to pose a threat to leading platforms from Apple and Google.

Shares of Vuzix popped 18.6 percent Friday afternoon on the news.

The $1,000 glasses are aimed at a "prosumer" market, such as golfers or business customers, the company said, but will eventually come down in price and incorporate new features.

Voice assistants are key on smaller devices, such as glasses, where swiping is impractical. And Amazon has found a way to tap that market though small companies like Vuzix, which has a market capitalization of just about $186 million.

Vuzix's is one of many augmented-reality products expected out of CES, a consumer electronics trade show taking place in Las Vegas next week.

Augmented reality is a technology that projects computerized images onto a live video image from the real world, while its cousin virtual reality completely embeds the user in a 360-degree computer-generated world.

Depending on their quality, availability and price, these AR products could haunt Apple, which has planned its own smart speaker and is reportedly working on augmented reality glasses. But with Siri's HomePod debut delayed, Alexa seems to be stepping into the augmented reality market.