"I don’t care too much for money," sang the Beatles, "for money can't buy me love." Or can it?

New research, released just in time for Valentine's Day, has revealed that the majority of men aged 18 to 34 consider the finances of a potential significant other markedly more important than looks.

The survey, conducted by US personal finance service NerdWallet, asked over 2,000 men and women about the role personal finance plays in their relationships.

And whilst men who fell into the 18 to 34 bracket were the most generous demographic in dating, they were also the group most likely to judge prospective partners on their financial situations – placing more importance on banking than beauty.