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Around 1928, Maurice Drouhin, a producer in the heart of Burgundy, struck an agreement with the owners of Domaine de la Romanée-Conti to be the sole distributor of their esteemed Burgundy throughout France and Belgium.

To say wines by the producer DRC, as it is known, are esteemed is not overreaching. Last year Sotheby’s sold $11.7 million of DRC wine, the highest level of sales from any single producer for the fifth consecutive year. At a New York auction last year, Sotheby’s sold six bottles for $134,750—that’s nearly $22,460 a bottle.

Maurice and his son Robert Drouhin acquired several DRC bottles as a result of their arrangement with their fellow Burgundy producer, “which explains why we still have in our cellar so many of these pre-war wines,” says Robert Drouhin, Maurice’s son, and the patriarch of Maison Joseph Drouhin, one of the largest estates in Burgundy.

Drouhin’s comments are in a less than two-minute-long video created by Sotheby’s that offers a peek of the family’s cellar and of some of the rare bottles that will form the core of this unusual sale. Viewers glimpse bottles of Domaine de la Romanée-Conti Richebourg from 1952, a La Tache from 1945 or a Romanée-Conti from 193 lined in wooden crates.

Many of the labels are covered in dust, fading and peeled partly away, but beneath the worn exteriors is highly sought after, richly complex Burgundies that are rarely available on the market.

“There really is no normal opportunity to buy these wines,” Serena Sutcliffe, Sotheby’s Wine’s honorary chairman, and a Master of Wine, said in the video.

Sotheby’s will host an auction of 100 lots on Oct. 13 in New York. While most of the sale will include rare bottles from DRC, many acquired during Drouhin’s time as DRC’s distributor, a selection of Maison Joseph Drouhin Grand Crus—the highest category of wine—will also be sold. All the wine was cellared more than 50 years.

Details of the specific bottles to be sold, and their estimated prices, will be revealed in August, although curious collectors can look at the video in slow motion to get an idea of what’s to come.

At the outset Sutcliffe describes first seeing the collection: “I don’t think really anyone could have imaged before we came here exactly what there was in this jewel box of a personal cellar.”