We think he likes it.

What more can I say, there isn't much to say other than its the most meaningful moment in my career - added to the fact that we have the best-looking bike in the pits! Words can't describe how proud I am. We haven't done bad considering we are one of the smallest teams in the pits. Hard work pays off. - Adam Brayton

A man of many nicknames, 'The Keswick Kestrel' is one of them.

Nickname No.2: 'Gas to Flat'

Nickname No.3: 'LeatherHead'

Many racers follow the old adage "leave no stone unturned," in their quest for perfection. Hope's new slogan could be "Leave no component un-anodized."

Two-tone anodizing, how does that work? I asked the question, but Hope wouldn't tell me.

The frame was custom painted by Tommy Armstrong, a Hope Tech local.

What self-respecting custom bike would turn up at the World Championships without a matching helmet? He may have some fresh Royal threads for Thursday practice too...

Adam Brayton has had an enormous season. A career-best fourth in Fort Willam, 10th overall in the WC standing, hold on, TENTH overall and second fastest Brit? Being the second fastest Brit is nothing but incredible, from a country that produced WC winners like Atherton, Beaumont, Bryceland, Hart and Peaty. The down to earth, tee-total electrician simply turns up, speaks with a sharp Northern wit and weight, then sends some stuff to flat. Little fanfare, just grit and gas. Ultimate lad? Yes...His sponsors, Hope, have put an end to his low-level of flair and hot air by building this glaring Gambler. A bike that will surely be thebike on Val Di Sole hillside?