I spoke to Jeff Neuman, vice president of registry services at Neustar, who is involved with the initiative, and he told me that this is a way for New York City to give its residents a digital space only for them. "It's an incredibly strong brand. We couldn't be more excited about this launch," Newman added. For those who live here in The Big Apple, the city is celebrating the launch by hosting a shindig at the Flatiron Plaza today, starting at 1PM ET, where there will be food, swag and an on-site registration process.

Bonus: GoDaddy doesn't want New Jersey to know.

[Image credits: Associated Press; John Minchillo/AP Images for GoDaddy]