Jaguar's director of design, Ian Callum, is a life-long gearhead. As early as grade school, he told his teachers that he wanted to become a car designer. But he didn't come from a family of major auto enthusiasts—and so the road he took to becoming the man in charge of Jaguar's looks was not a traditional one.

This brooding, black-and-white video was produced by Jaguar to highlight its newfound dedication to cutting-edge, evocative design. But even if it is an example of an automaker highlighting its prized stylist, it's still amazingly fascinating to hear the man himself describe how he became a living legend in car design. And he's not afraid to criticize the state of the British car industry in the 1970s, when he first started paying attention to the world of cars.

So, yes, this is kind of a Jaguar commercial. But I prefer to think of it as a quiet conversation over a drink with one of the world's most important car designers in the business today. Is it too early to break out the brandy?

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