These advertisements, ripped from magazines such as Head, High Times, Rush and Flash offer a glimpse of the wide range of flashy gear and accessories offered to the cocaine connoisseur of the late ‘70s and early ‘80s.

While the War on Drugs was underway — Ronald Reagan popularized that infamous phrase in 1971 — and cocaine was still very much illegal, selling and marketing paraphernalia (“Not intended for illegal use!”) was a legitimate and lucrative business.

The devices and gadgets up for sale include the practical, such as a spray to ease irritated nostrils and products to keep the powder dry and free of clumps. Then there's more performative and ostentatious gear, including gold-plated razor blades and ornately carved, ivory snorting straws. For a drug as classy and luxurious as coke, a rolled-up dollar bill simply won’t do.