With its unique design and meticulously laid-out pages that simply reflect the enthusiasm and devotion that make these Singaporean brands shine, this is more than just a book filled with pretty pictures. Complete with rigorously-collected data, detailed accounts and insights sourced directly from the founders and directors of each and every featured brand, the reader is also provided with a back-story that sheds light on the entire branding process, from the first idea and development of the concept all the way through to its implementation. With plans to publish books for other cities in the future, the Brand Guide series might soon become the design-oriented entrepreneur’s indispensable travel companion.