DUBAI, United Arab Emirates — Hyperloop isn't set to threaten the aviation industry anytime soon, a senior Boeing executive told press during the Dubai Air Show.

Amid growing conversations about reducing carbon emissions and cutting costs for air travel, Randy Tinseth, the vice president of marketing at Boeing Commercial Airplanes, honed in on the technology that's been hyped as capable of revolutionizing transport.

"I think probably not in my lifetime," Tinseth said Sunday, in response to the question of whether airliners would face competition from hyperloop.

"When I think about hyperloop and its capabilities — you know, I live in Seattle. It took 13 years for them to develop and build a third runway at the airport. Can you imagine the environmental impact that would be responsible to build a hyperloop that goes several hundred miles?"

"I think it is potentially a viable technology, I think it could potentially compete at some time," he added. "But I think at this point the challenges are greater than the opportunity."

First envisioned by Tesla founder Elon Musk in 2013, hyperloop transport promises to be faster than air travel but at a fraction of the cost. The concept is designed to propel pods through a large tube underground at speeds of 750 mph using magnets.

Its developers hope to implement the technology around the globe. Hundreds of millions of dollars have already been invested in designing the systems. Speaking to CNBC in 2018, Virgin Group CEO Richard Branson, who chairs Virgin Hyperloop One, one of the companies racing to develop the technology, called it "ridiculously exciting."

"When you're talking about the pods going at 6, 7, 800 miles an hour, both with people and cargo, that's tremendously exciting," he said.