A Boston Market employee got fired on national television after going on a rant about how much he hates customers to a co-worker who was actually an undercover exec.

Boston Market chief brand officer Sara Bittorf was on CBS reality show Undercover Boss, which puts incognito company execs into regular stores to see what things are really like on the ground.

The employee, identified only as Ronnie, is the first worker to ever be fired on the show.

"I literally hate customers more than anything in the entire world. I hate them so much," he said in his rant. "They're terrible. It's all about them all the time and they demand everything."

"I can't have someone who just told me that they hate customers more than anything in the world serving our guests," said Bittorf on the show. "That's the complete antithesis of what we stand for.'"

Then, she broke her cover, told Ronnie who she really was, and lectured him. She advised the branch manager that the worker should be fired and that was the end for Ronnie.

He didn't seem to think he did anything wrong though.

''I would tell them my attitude would change but I didn't think it was that terrible," said Ronnie. "It's not wrong of me to hate people."



We spoke with Bittorf right before the show aired and she said that the employee in question "wasn't living up to our values" and she was forced to "take care of it."

Here's a clip from the show: