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Sprint Brings Unlimited Data Experience to iPhone on October 14



OVERLAND PARK, Kan.--(BUSINESS WIRE)--Sprint (NYSE: S) today announced unlimited data pricing plans for iPhone® on the Sprint network beginning on Friday, October 14. New and existing customers can pre-order iPhone 4S beginning on Friday, October 7 at 12:01 AM PST. Beginning today, iPhone 4 with iOS 5 is available for just $99.99 through sprint.com/iphone.



"Our unlimited data plans are the perfect fit for iPhone customers"



iPhone 4S is the most amazing iPhone yet, packed with incredible new features including Apple's dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri, an intelligent assistant that helps you get things done just by asking. With the launch of iPhone 4S also comes the launch of iOS 5, the world's most advanced mobile operating system with over 200 new features; and iCloud, a breakthrough set of free cloud services that work with your iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content in iCloud and push it to all your devices.



"Our unlimited data plans are the perfect fit for iPhone customers," said Sprint CEO Dan Hesse. "Sprint's unlimited data plans provide more value than metered plans from other carriers. Our customers can take advantage of the innovative features of iPhone without worrying about overage charges or surprises on their bill."



iPhone 4S will be available from Sprint starting at $199.99 for the 16GB model, $299.99 for the 32GB model and $399.99 for the 64GB model. iPhone 4 will cost just $99.99 for the 8GB model and is available beginning today. These prices require a new-line activation or eligible upgrade and two-year agreement.



All iPhone models will be available to new and existing customers in all Sprint retail stores, www.sprint.com and 1-800-SPRINT1 as well as select additional Sprint retail channels. Sprint retail stores will open at 8:00 AM local time on Friday, October 14 for customers to get a jump-start on buying iPhone 4S with Sprint's unlimited data experience.



The Benefit of Unlimited Data



iPhone 4S and iPhone 4 require activation on one of the Sprint Everything plans with Any Mobile, AnytimeSM, including unlimited data, texting and calling to and from any mobile phone in America while on the Sprint Network. With Sprint's unlimited data plans, customers don't have to worry about throttling or surprises on their monthly bill due to data overage charges like they might with tiered data plans from other carriers.



Plans start at just $69.99 per month plus the required $10 Premium Data add-on charge. Sprint's Simply Everything Plan is the only plan from a national carrier to offer truly unlimited calling, data and text for just $99.99 per month plus the required $10 Premium Data add-on charge (all while on the Sprint network). The Mobile Hotspot option will be available for an additional $29.99 per month supporting up to five Wi-Fi enabled devices simultaneously. (Pricing excludes taxes and surcharges.)





Individual Plans



Anytime Minutes Everything Data plans with Any Mobile, Anytime



Unlimited calling to and from any mobile in America, regardless of carrier, plus unlimited text, picture and video messaging, and unlimited data including email, Web browsing, social networking and GPS Navigation (all while on the Sprint network)

450 $69.99 plus $10 Premium Data add-on

900 $89.99 plus $10 Premium Data add-on

Unlimited $99.99 plus $10 Premium Data add-on

(Simply Everything)





Unparalleled Commitment to Customer Service



iPhone customers will have access to Sprint's Ready Now service where trained retail associates will work one-on-one with customers to personalize their iPhone and set up features like e-mail, web and apps before leaving the store. Customers have the choice of sitting down with a Sprint retail associate at the time of purchase or they can schedule an appointment for a later time online.



Sprint was unbeaten among major wireless carriers for customer satisfaction according to results from the 2011 American Customer Satisfaction Index. In addition to tying for first place among wireless carriers, Sprint was also the most improved company in customer satisfaction, across all industries, during the last three years, according to the survey.



Earlier this year, Sprint was named a J.D. Power 2011 Customer Service Champion – one of only 40 companies to earn the distinction representing the highest-performing companies that deliver service excellence to U.S. customers. Sprint is also the wireless industry leader in call satisfaction according to a study from Vocalabs announced in January 2011, which tracks the quality of support customers receive from their providers. Sprint leads all national competitors in both call satisfaction and first call resolution, two key metrics in the overall quality of customer service.