This is actually wonderful. Barbie's had 124 careers since 1959, ranging from Stewardess to Paratrooper. Today she gets her 125th: computer engineer. You can tell she's smart 'cause she's got glasses, and reads nothing but binary.


Barbie's latest career move is also significant for being the first decided entirely by online vote. Though maybe it's not so surprising that the internet community was especially inclined to see a Bluetooth-rocking geektastic Barbie.

She's been around for decades, but Barbie's every bit the influencer that she's always been. Will this inspire a generation of women to become computer scientists? Probably not. But it might go a long ways towards dispelling any unfair preconceptions about the computer sciences.


Full release below, but first: can anyone tell me what the binary on her screen says? I hope it's not just a bunch of stories about unicorns. That might defeat the purpose.

The Vote Is In: Barbie® Unveils Her 125th and 126th Careers

For the ﬁrst time ever, Barbie® asked the world to help her select her next career. Over the past few months Barbie® did research around the world and also conducted an online voting campaign, calling upon the world to vote for her doll's next career – Barbie® has asked her Twitter followers and fans on Facebook to help her with this important career decision. But that's not all! Consumers loudly campaigned for another Barbie® career. The winner of the popular vote is Computer Engineer. Computer Engineer Barbie®, debuting in Winter 2010, inspires a new generation of girls to explore this important high-tech industry, which continues to grow and need future female leaders. "All the girls who imagine their futures through Barbie will learn that engineers - like girls - are free to explore inﬁnite possibilities, limited only by their imagination," says Nora Lin, President, Society of Women Engineers. "As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people's everyday lives in this exciting and rewarding career." To create an authentic look, Barbie® designers worked closely with the Society of Women Engineers and the National Academy of Engineering to develop the wardrobe and accessories for Computer Engineer Barbie®. Wearing a binary code patterned tee and equipped with all the latest gadgets including a smart phone, Bluetooth headset, and laptop travel bag, Computer Engineer Barbie® is geek chic. Always a trailblazer, Barbie® continues her impressive career path in 2010 and throughout the new decade as she takes on these two new aspirational careers. Both News Anchor Barbie® and Computer Engineer Barbie® are currently available for pre-order exclusively at www.MattelShop.com.