Blockchain-based browser Brave will reward users for watching ads. With this, the users of brave can earn around 70% of the Ad-revenue for going through the advertisements. This reward amount will be provided in the form of basic attention tokens (BAT). The reason for this initiative is to connect the brands with the people. Also, it will bring a better experience for advertisers with lesser cost and more secure platform. Also, it will encourage users to support their choice of content makers. These ads are referred to as brave ads. It launched on 24th April and also gets a mention on the official website of brave.

According to the CEO of the browser, Brendan Eich, Brave will reward users for being attentive on the Ads. At the same time, the browser will safeguard the user data as well. The latest development is for desktop browsers supporting windows, MacOs and Linux. The brave Ads gets the content from Ad networks such as Home chef, Vice, MyCrypto,eToro, etc.

Additionally, brave is also working with the crypto supportive philanthropic firm Giving Block. It provides its own partners as test cases to Brave. So, the users on the browser can fund some help for charity which is termed as Brave Rewards. This move of the browser will definitely pave the way for seamless digital advertising experience in the future.