In today’s digital workplace, the foundation of every successful business is good internal communications. Good communication in the workplace isn’t just about giving and receiving clear instructions. It’s also about presenting how a business shares its voice, brand, and building a strong organizational culture where everyone is valued and empowered to achieve their potential.

Perhaps not surprisingly, 83% of respondents to a recent ATD poll said communication is the most critical success factor for managers. Another study by Gallup shows that employees are usually up to 3 times more engaged when managers hold regular meetings with their teams.

Organizations generally prioritize effective communications with their clients and partners. While that is crucial for business development, what about the communications within your organization?

Significant time, thought and money is invested in external communication, influencing public perception and controlling brand voice. Unfortunately, developing a strong internal communications strategy with employees is often forgotten or put on the back burner, even though it is just as important.

When employees are disengaged or misinformed, it can lead to poor performance and have a negative impact on workforce productivity affecting your bottom line.

A Project Management Institute report found that for every $1 billion spent on projects, $75 million is put at risk by poor communication.

To overcome these communication roadblocks of the modern workplace, organizations need an effective internal communications strategy for bringing people together which can reinforce and energize employees at all levels of daily operations.

According to a Towers Watson study, companies with highly effective communications practices see 47% higher returns to their shareholders.

An excellent internal communication strategy can instil a sense of purpose and satisfaction between employers and employees working in a culture mirroring values.

A Gallup poll found that 70% of employees in the U.S. are not engaged in the workplace. Using proper internal communication tools and practices it can easily be remedied.

Here are a few steps that can help you to build a successful internal communications strategy: