Cargill, a privately held American global corporation, has recently announced about the expansion of its blockchain turkey programme in which users can trace their turkeys back to the family farm where they have been raised. As compared to four farms last year, nearly 70 farms have agreed to have their active participation this year in order to make 200,000 turkeys traceable for their customers.

The multi-national allows consumers to trace their turkey back to their farm through a simple text or by entering an on-package code at HoneysuckleWhite.com. Customers can easily trace the farm’s location, view the owners, check their recent photos. Even, they can message the producer as well.

Honeysuckle White Bird Manager, Kassie Long, stated that blockchain has successfully improved efficiency and transparency of the processes involved from farming to selling the turkeys. It also provides a complete transparency regarding the upbringing of the turkeys to users thereby adding an extra layer of trust between them and the farms.

The company reported that they first started the pilot programme in 2017, on a trial basis for exploring the benefits of the technology. And after looking at the benefits, this year, about 70 more farms have signed up for the use of blockchain thereby adding about 200,000 more turkeys into the same network. This is a huge success for Cargill as the number of traceable turkeys has increased from 5% in the beginning to 33% as of now.

With firm’s expansion, now consumers can buy the turkeys from MidWest and several other markets in the U.S. such as Denver, Nashville and Seattle. Regarding this, Debra Bauler, Cargill Protein and Salt Chief Information Officer, also stated that the firm’s motive to invest in blockchain is to provide a complete transparency to their consumers on their level of service apart from building their trust on the same.