Hello there, new friend.

Former light heavyweight champion Chuck Liddell is no longer bound to one mixed martial arts (MMA) promotion after "The Iceman" was canned from his cushy front-office position with Ultimate Fighting Championship (UFC) a few weeks ago.

Nothing personal, just business.

Now, it seems Liddell is throwing his promotional muscle to aide World Series of Fighting (WSOF), as he is set to appear at a fan event for the struggling fight promotion following the WSOF 34: "Gaethje vs. Zeferino" event, which is set to go down on Dec. 31, 2016 inside The Theater at Madison Square Garden.

Full details here.

While it’s nothing new to see fighters from various organizations at other events, it can’t be sheer coincidence that Chuck -- who spent 17 years with UFC -- agreed to sign autographs and promote an event for a rival company just a few weeks after being let go.

Something he probably wouldn’t have done had he still been employed by UFC.

Joining Liddell is another UFC castaway in Randy Couture, who has enjoyed a rocky history with the former Zuffa-owned fight company before it was bought out by WME-IMG.

"We are excited to have two of the sport’s most beloved and accomplished fighters on hand to meet our fans after WSOFNYC," said World Series of Fighting President Ray Sefo. "It will be a great honor to have them there following our historic event."

Olympic Judo gold Medalist Kayla Harrison -- who inked a deal with the promotion earlier this year -- and WSOF president Ray Sefo will also be signing autographs for fans at the event.

Who's going?