Screen Shot: CINCTA

City Based: York, UK

What inspired the brand name?

CINCTA is the Latin for surrounded, when I was thinking of creating my own brand I realized I wanted a name that was not only distinct, but could reflect the brands image as well. With this word I felt it reflect well the environment I find myself in. There's thousands of startup brands, how do I make myself known? How do I find a lane? A unique image? On top of this, I think it can be seen as a reflection of the customers situation, we constantly find ourselves out of our depth, and I want this brand to be viewed as a reaction to that kind of situation.

At what moment did you realize you wanted to start a brand?

After developing an interest in fashion, I realized there were clothes I wanted of a certain style that weren't available, so I aimed to plug the hole I felt existed in streetwear brands. Everything I design has my personal style in mind, and I look at every item to make sure it would be my new favorite shirt in my wardrobe.

What helps you get over creative blocks?

I have a wall just behind my computer that I constantly update with images of inspiration. If I find myself stuck on a certain design, I start a new document and stare at the wall for a few minutes, and I'll always end up with with a new idea to try. I also regularly note down/take pictures of things I see day to day that I think could be inspire a new design.

What is the biggest mistake you have made?

Not researching printing companies properly, and paying a lot more than I should have for my first drop.

What is the biggest success you have had?

The second drop was incredibly quick to sell out, and really gave me hope of a consistent expansion.