You need to find your product’s USP and compare it to that of your competitor’s. List out the features of your product or service along with the benefits it provides. Since the healthcare market deals with living beings, you need to be sure of the quality of your product/service.

You already know what works for your competitors and where they lack. It now becomes easier for you to compare your product’s USP. This will help you assess if the product solves an existing problem or provides a solution to a new one.

Evaluating your product will help you find out if there are any existing substitutes in the market. It is very rare that a company comes up with a new product or service altogether. Most products/services already have alternatives present in the market. For a good marketing strategy to work, you must know what that ‘it factor’ is, that your product brings to the table.