If you had a second name like 'Assman', you'd want people to know about it, wouldn't you? A man over in Canada who was granted with the unique surname loves it so much, he decided to get it branded on his very own personalised license plate - just like Kramer in Seinfeld:

However, no sooner had he made the decision than his dream was ripped away from him by the party poopers over at the Canadian license plate review committee, who claim 'Assman' is too rude and could cause offence.

Despite the rejection, 47-year-old Dave Assman - who says it's pronounced 'Oss-man' - has never been ashamed of his second name, telling the Mail Online: "I love my name."

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Us too, Mr Assman, us too. The Saskatchewan resident went on to say: "It can stir up a good conversation."

Credit: Facebook/David Assman

When asked why his license plate was turned down, the Saskatchewan driver's licensing and vehicle registration (SGI) told him that his surname was an 'unacceptable slogan'.

"I called the office and told them it's not a slogan, it's my last name," he explained. "They said they understood but other people won't know and may find offence to it."

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According to the SGI website, they're not allowed to accept plates containing words that the general public could find 'offensive, suggestive, or not in good taste'. That's all very well and good, except that this is not a slogan we're talking about - this is a man's name, one that he's clearly very proud to have.

Not just because it rules, but also because it belonged to his great-grandfather, who was a well-off farmer.

How the license plate might have looked. Credit: Seinfeld / NBC

Although Assman would love to see his name on his car for all to see, SGI spokesperson Tyler McMurchy said that the rule stands, adding: "Even if a word is someone's name and pronounced differently than the offensive version, that's not something that would be apparent to other motorists who will see the plate."

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With this in mind, our hero is not holding his breath: "I don't think that's going to happen, because SGI is SGI. They'll do what they want anyway."