After the mass shooting in San Bernardino, California, New York's Daily News deployed all of its tabloid cover in an attack on what it called America's "gun scourge" and the "cowards" – meaning the politicians, hiding "behind meaningless platitudes" instead of fixing the problem. "GOD ISN'T FIXING THIS" was the headline.

Now the National Rifle Association has fired back, with its own tabloid-vivid attack, directed at the Daily News specifically and the "Godless Left" in general.

Narrated by a grim-faced Dana Loesch, and interwoven with video footage of what appear to be first responders, the NRA video leaves no stone unturned and none of its demons unscathed as it connects the dots, as the video's introduction says, between "the global alliance of elitists, media activists, Hollywood celebrities, campus radicals and political power mongers who have openly attacked sacred American values and the people who cherish them with ruthlessness, contempt and downright hatred," who share "the same fanatical fervour to tear apart the foundations of America as the terrorists who threaten our very survival".