Your next date could come from a Facebook ad.

That's the premise of Lovebook, a new matchmaking service that aims to help singles find dates by buying targeted Facebook ads.

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Lovebook was created by self-proclaimed matchmaker, CJ James, who says he was inspired to create the service after watching a friend's struggles with using conventional dating websites and wondered if there was a different approach.

The service he created has three tiers: First Date, Lovebug, and Casanova, depending on how much you want to pay — rates range from $15 to $60 — and how many people you hope to reach. The two higher end tiers also come with special tips and advice from James.

After you select a package and pay via PayPal, James creates a separate Facebook page for you with three photos and a brief message letting people know you're looking for potential dates. He then buys ads targeted to nearby Facebook users with similar interests in your age range. He says it's Facebook's ability to set highly specific ads that sets Lovebook apart from other websites.

Lovebook has three tiers of service: First Date, Lovebug, and Casanova. Image: Lovebook

"Facebook has so much untapped potential for the dating world. With the Lovebook methodology we can find you matches far more effectively than trawling through Tinder for hours — and far more cheaply than signing up to match.com," James, who says he prefers to go by CJ the Matchmaker, wrote in an email to Mashable. "It’s possible to target a single person from your hometown who attended the same school as you and enjoys the same things."

It may seem a little creepy — something Facebook's highly targeted ads have been accused of many times before — but it's up to users to initiate conversations with those who have liked or commented on their page so in that sense the structure is similar to other dating sites.

James declined to discuss specifics around how many people had used the service since it launched a few weeks ago, but he said he had already succeeded in making a number of "lasting" matches.