Sajid Javid to go on £1bn no-deal spending spree with £100m advertising blitz The campaign will be one of the biggest public information campaigns since the Second World War

Sajid Javid is expected to significantly increase funding for no-deal Brexit planning by more than £1bn to prepare the UK for leaving the European Union on 31 October.

The Chancellor is due to announce the money this week, which will be in addition to the existing £4.2bn earmarked by his predecessor Philip Hammond.

Part of the cash injection will be used to fund a £100m advertising “blitz” across TV, radio and online as well as billboards across the country.

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The campaign will be one of the biggest public information campaigns since the Second World War.

No-deal Brexit planning

The Prime Minister’s deputy spokeswoman said: “You can expect to see an ambitious, active public awareness campaign, backed by necessary funding, and that is to ensure that businesses and citizens have the information that they need to adequately prepare [for a no-deal Brexit].”

Over the weekend, Mr Javid said “all the necessary funding” would be made available to Whitehall departments to help with no-deal planning.

Much of the additional funding is expected to come from extra Government borrowing.

The Chancellor’s deputy, Rishi Sunak, said the Treasury could tap into the extra £26bn “fiscal headroom” it has next year.

Philip Hammond’s planning

Mr Hammond had cautiously guarded the money believing a war chest would be needed to prop up parts of the economy in the event of the UK leaving the EU without a deal.

But in a shift in priorities, No10 is insisting the Treasury acts as a “motor, not an anchor” to ensure the UK exits the European trading bloc on 31 October.

The dramatic increase in public funding for no-deal was heavily criticised by MPs opposed to Brexit, as it came on the same day it was revealed that 4m people are living in “deep poverty”, according to a report by the Social Metrics Commission.

David Lammy, Labour MP for Tottenham, attacked the plans, stating: “No excuse for this. Four million Brits living in deep poverty. Meanwhile, Boris Johnson plans to spend £100,000,000 over the next three months to spread No Deal propaganda.”

Labour’s Wes Streeting added: “Even at a heightened state of readiness, leaving the EU with no deal would be an extraordinary act of self-inflicted damage by our own Government.”