Transcript for Women Celebrate Their Curves with #Fatkini Girl Power Movement

Well, kicking off "Heat index" women embracing a new girl power movement celebrating their curvy bodies by sharing pictures using the #fatkini on social media and Mara schiavocampo is here with more on this. Good morning, Mara. Good morning. Fatkini. A move many. The latest celebration started with an article buzzfeed featuring several instagram photos of women in what they call fatkinis, two-piece bathing suits for every shape viewed almost 2 million times inspiring countless women. Who says you need to be a size 2 to rock a two-piece. I wear what I want to wear and what I'm comfortable in. I think I'm a little hottie with my curves. I feel like I wear it well. Reporter: #Fatkini is making waves all over instagram. Curvy women like Clair Wakefield posting pictures of them in a bold, beautiful way. Hard to find clothes that are cute and fashionable let alone bathing suits which are a nightmare for most so it's great not hiding your body. The term fatkini is the plus size community taking that word fat back and saying we're going to celebrate our bodies as they are. Reporter: It's a celebration that got a boost just last year when plus size blogger gab by Greg teamed up with a swimsuit retailer to create the so-called fatkini which sold out in only two days and created the popular hashago. I really wanted to design bikinis that were stylish, young and fresh. Reporter: She's not the only one taking notice of the demand. Retail stores like forever 21 is and H&M are popular among fatkinishowers. Not everyone is as accepting of the big move many. Some comments criticizing the women for encouraging obesity, one post stating, if you're not healthy, you're not healthy and no amount of self-confidence will help you deal with the consequences." They should wear whatever they want if it makes them feel good. Reporter: A hashtag and now a movement. I'm in a swimsuit and it's a two-piece and I'm showing my tunnel-tunnel. I'm okay with it and you should to too. Once you're confident nothing else can tear you down. Reporter: Gabby also told us she had no idea how far this would spread and the point of this isn't winning over the acceptance of other people but self-empower. And showing off diverse bodies and I love she says if you want a bikini body put a bikini on your body. It's that simple. They're really cute and love the shapes and sizes and colors. And best accessory is confidence. I like that. Very well put, Mara. Out to ginger in central. She's got "Deals & steals" with

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