Marketplace Interface

A key differentiator between IdeaFeX and other tokenization services is our easily-navigable marketplace interface. It introduces e-commerce-like experience and efficiency to investment, thereby dramatically improving discoverability and matching. Our marketplace has two key pages: the search page and the asset page.

Figure 1. The search page

The search page is where a user reaches when one of four actions are taken: (a) when the user clicks on the “Catalogue” link in the header, (b) when the user clicks on any “Asset Class” link, © when the user clicks on any suggested “Keyword”, or (d) when the user conducts a keyword search by using the “Search Bar” in the header. Among these, Actions a, b, and c are special cases. Action a calls out the entire asset listing; it is equivalent to conducting a keyword search without entering a keyword. Action b is equivalent to taking Action a and then restricting the search results to the specific “Asset Class”. Action c is equivalent to conducting a keyword search using the suggested “Keyword”. Therefore, Action d is the general case. Figure 1 is a screenshot of the search results with keyword “Space Tech”.

Notably, search results can be further restricted and refined. As shown in Region A of Figure 1, the user can choose which asset class s/he would like the search results to be confined to. Asset classes with more matching results are shown on top, while asset classes with few matching results are collapsed by default. Similarly, as shown in Region B of Figure 1, the user can refine the search results with a list of filters. These filters are adaptive to the search results so as to provide the most sensible and useful tool for the user to navigate the asset listings.

In the initial version of our marketplace, “List View” is the only supported viewing mode for search results. As shown in Region C of Figure 1, each matching asset will be displayed as a list entry with several key pieces of information that help the user decide which assets are worth exploring further. Among these are (a) a thumbnail that helps quick visual identification, (b) the status of the asset, © key facts, (d) highlights of the asset and the terms of investment, and (e) suggested keywords. Among these, the status of an asset takes one of three values; as shown in Region D of Figure 1, an asset can be “In-trading”, “In-auction”, or “Pre-auction”. Correspondingly, the key facts presented adapt to the status of the asset, as shown in Region E of Figure 1.

Once the user clicks on a specific asset, either on the search page or elsewhere, s/he is taken to the asset page. It is where the user can view detailed information of each listed asset. Figure 2 is a screenshot of the general layout of the asset page.

On the asset page, the most critical pieces of information are presented on top, while further details can be found deeper into the page. The first group of key information includes the classification of the asset as well as suggested keywords, as showed in Region F of Figure 2. The user can browse the asset listings using these asset classes and keywords. The second group of key information includes and extends the key information in the search results, as shown in Region G of Figure 2. On the right side, as shown in Region H of Figure 2, an “Action Panel” adapts to the status of the asset; it allows the user to conduct a set of actions. Below, related assets and details of the current asset are presented.

Figure 2. The asset page

Figure 3. Action panels

Notably, the Action Panel can take one of three possible forms. As illustrated in Figure 3, they recapitulate key pieces of information and, when actions can be taken, allow the user to bid or trade on the asset directly.

#IdeaFeX is the #marketplace for the #financing and #investment of #tokenized real-world assets, in particular #ExoticAssets and #ProductFutures. This Deep Dive series is developed from our Token White Paper.