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Your daughter rips open the wrapping paper and screams with excitement – it’s Talk To Me Tammy!

After connecting the doll to your home’s wireless network through a smartphone app, she and Tammy start chatting. Tammy tells her jokes, quizzes her on some math questions and says her favourite colour is pink. She asks your daughter lots of questions about her likes and dislikes, hopes and dreams, and family and friends.

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The next day, you notice advertisements for products your daughter told Tammy she wants on your Facebook page. That’s because buried in Tammy’s terms of service — which you didn’t read — was a clause authorizing the toy company to sell the data Tammy collects to marketers.

Meanwhile, hackers who don’t want to pay the toy company for your daughter’s valuable data are working on a way to acces