Seth Stewart and his brother started giving roses to their single friends on Valentine’s Day eight years ago. Now they’re delivering over 550 roses throughout their community as the tradition continues. (Photo: Rose Rush via Facebook)

Eight years ago, Seth Stewart and one of his brothers spent their Valentine’s Day giving out two dozen roses to their single friends. When the community of Spokane, Wash., heard about their kindness, the requests started to pour in. Now, handing out flowers to those who need cheering up on the holiday has become a tradition.

Stewart, 28, told CNN that the “Rose Rush” has become so popular that he now hires drivers to help deliver over 550 roses to women on Valentine’s Day.

While requests were initially sent via text or email, people can now request a rose to be sent to their special person through the Rose Rush Facebook page. Each rose is free, and every delivery request is granted.

“No matter how bad you are feeling, there is always someone thinking about you,” he said of delivering a rose to a widow.

But single women and widows are not the only recipients. Stewart and his crew also deliver flowers to wives and girlfriends whose significant others are deployed.

“Every single year we do this. There are always one or two women who break down sobbing because it means so much to them,” Stewart said.

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