Story highlights Consumers are comparing Reese's Peanut Butter Christmas Trees to "turds"

The company is apologizing to consumers one tweet at a time

(CNN) Sometimes, it's best to stick with the classics.

The makers of Reese's Peanut Butter Cups have no trouble persuading people to stuff their faces with chocolate-covered treats in circular form (or as pieces). Why bother, then, shaping those delicious morsels into Christmas trees -- at the risk of failing miserably?

Maybe time will show it to be a shrewd marketing move; in the meantime, the confectioner's alleged Peanut Butter Trees are drawing comparisons to "turds," turning them into a subject of social media ridicule.

The company is apologizing one tweet at a time to consumers who are sharing images of misshapen candy trees with mocking comments.

"What part of this looks like a Christmas tree?" one person asked.