A Youtube video made by a young Hong Kong woman in which she criticises local broadcaster TVB for spreading a narrow concept of success has gone viral.

Success should not be defined by money, property and other materialistic gains, said Asha Cuthbert in the video “Dear TVB.”

Cuthbert, a British Filipino model who grew up in Hong Kong, was responding to a TVB reality show in which online celebrities are invited to “challenge mainstream media” by making short films.

In a recent episode of The Internet Of Things On TV, veteran film director Wong Jing told two young Youtubers that they are unsuccessful because they will not earn enough money to buy an apartment by making Youtube videos. The index of success in Hong Kong is owning an apartment, Wong said in the show.

“Why do I need to make a lot of money to be considered successful? I think I am doing what I want to do—this is already a success,” Cuthbert said in fluent Cantonese. “I don’t need to go to the office and work for a boss who doesn’t even know my name. I am working for myself and doing what I want.”

Cuthbert said she loves Hong Kong and does not want TVB to “brainwash” Hongkongers into believing money is the only criteria of success. She also said Hong Kong will never be a truly multicultural and international city if the people value nothing but money and property.

The video has been viewed over 128,000 times since it was uploaded on Sunday.