By CCN.com: Fortnite is a phenomenon. A money-chugging, time-sucking behemoth of a game that has upset the apple cart, closed down gaming studios that couldn’t compete, and reset the clock.

Epic Games stumbled across the winning formula way back in 2017 when another battle royale-style game, Player Unknown’s: Battlegrounds, was keeping everyone busy. Since then it’s grown into a $2.4 billion money-printing machine, and it shows no signs of slowing down.

Fortnite's Avengers: Endgame crossover has been revealed, and goes live today. https://t.co/Qhl2pFg5FM pic.twitter.com/2FTczcTVXR — IGN (@IGN) April 25, 2019

Enjoyed by millions of players globally on PC, Playstation and Xbox its success is driven by microtransactions, and a format that keeps people coming back for more.

Now, Epic is cashing in on the latest Avengers blockbuster with a limited time event where players can prance around as their favorite Marvel hero or villain and dish out untold pain to pre-teen boys (and girls) globally.

But you know what? Fortnite doesn’t need a lame Avengers crossover, Avengers needs Fortnite. Its first movie Avengers Assmble only pulled in a measly $1.5 billion after all.

It’s just lame

As expected gaming media are gushing like crazy over the latest Fortnite event: “One of the best games I’ve ever played” says Verge, “An exhilarating blend of Hollywood and gaming’s biggest franchises.”

Nope, I disagree. Here’s why Fortnite doesn’t need a lame Avengers crossover.

Crossovers suck. Big time. On top of homogenizing much-loved franchises into hodge-podge mutants that nobody wants they smack of desperation and a distinct lack of creativity from game and film studios with too much time and money on their hands.

Marvel: Infinity War is the most ambitious crossover event in history. Me: pic.twitter.com/XfUgrytOT7 — Matthew Edwards (@TheStreetWriter) March 20, 2018

Avengers itself is a blatant cash grab of Marvel’s best (and worst) superheroes. Before Avengers Assemble who had honestly heard of lame archer-with-no-powers ‘superhero’ Hawkeye?

But all of a sudden he’s a Jeremy Renner-shaped big deal and we’re all meant to give a s**t. WTF?

| Source: Giphy

The sad thing is we do. We lap it up, and Hollywood lines up its next weird mix for us all to mindlessly consume.

Who can remember these classics?

And…

Fortnite, you’re better than this

Epic Games is behind a tonne of good initiatives to help developers, recently pledging $100 million to help game developers no strings attached. It would be great is they can continue helping the industry to create instead of kowtowing to whatever fad is on the calendar.

Fortnite, it’s time to wake up, you’re being scammed. All these guys want is a cut of your money.

Until then though keep doing what you’re best at.