Visa, the credit card company that has used Morgan Freeman’s voice in commercials for several years, announced on Friday that it would stop broadcasting those advertisements after a report that Mr. Freeman had sexually harassed several women.

“We are aware of the allegations that have been made against Mr. Freeman,” a Visa spokesman said in a statement. “At this point, Visa will be suspending our marketing in which the actor is featured.”

The Visa statement followed a similar decision by the Vancouver, Canada, transit system to backtrack on a plan to use Mr. Freeman’s voice for some announcements over its loudspeakers.

It was still unclear on Friday to what degree Mr. Freeman, an Oscar winner who, at age 80, maintains a busy acting and voice-over career, would lose work as some other entertainers accused of misconduct have. But in another sign of his diminished stature, SAG-Aftra, the actors union, told The Hollywood Reporter that the reported allegations were “compelling and devastating” and that it was reconsidering the lifetime achievement award it had given to Mr. Freeman earlier this year.