Job Introduction The Head of Franchise Marketing will lead the integrated marketing activities for the franchise across key audiences, multiple platforms and key marketing partnerships in order to amplify marketing activities and acquire new audiences whilst continuing to delight existing. This exciting new role is responsible for feeding audience-led insights into the creative process, whilst contributing to the strategic growth and ultimately the commercial success for the BBC’s identified key global franchise of Doctor Who, ensuring the effective execution of the franchise and marketing plans.

Role Responsibility There are a large amount of responsibilities in this role that spread across BBC Group, predominantly across the BBC Public Service Doctor Who team and the BBC Worldwide Doctor Who team. Collaboration is absolutely key to the role, and feeds across all of the strands listed below. Franchise Marketing Strategy & Execution Developing a franchise marketing plan – overarching objectives and direction across multiple touchpoints (e.g. digital, gaming, social media, short form, theatre, retail, licensing, owned/earned/bought media, brand partnerships and consumer engagement)

Overseeing the marketing, and operations’ team globally to deliver the expected results against the business plans for the franchise(s) under his/her responsibility across different regions and across multiple platforms and categories with a focus on enlarging the community across different touch-points/recruiting new audiences to follow the franchise(s) and drive business growth

Managing the franchise marketing budget effectively

Leading the B2B and B2C marketing activities across the franchise(s) at local and global level with full media mix and ensuring a continuous dialogue and engagement with the audience

Input into the delivery of global/experiential marcomms and digital/social strategy and plans for the franchise to drive commercial growth and increase fan-base & audiences in key territories

Continuously review franchise potential e.g. by developing and presenting cross category opportunities. Stay alert to potential opportunity for innovation (e.g. innovation in the fan engagement space) and drive innovation opportunities proactively across different areas Production & Editorial Work with production to ensure editorial compliance of marketing assets in line with the BBC editorial compliance process Commercial Processes Leading collaborative, creative and commercial partnerships with Producers and Stakeholders with clearly defined objectives in order to be able to measure and deliver successful cooperation Relationship & Stakeholder Management Demonstrating a good understanding of how BBC Public Service, BBC Worldwide and BBC Studios operate in order to work effectively with the key stakeholders and keep everybody aligned Tracking, Monitoring & Improving Lead on translating audience insights into objectives and KPI setting in line with the long term global franchise strategy as well as individual campaigns

Create structured opportunities for best-practice sharing across franchise management leveraging people’s insights and expertise to optimise approaches and grow revenue whilst protecting the franchise(s) Structure & Processes Focus on continuous improvement of processes, rules of engagement, definition of clear lines of responsibility and implementation of clearer and more efficient ways of working across regions to capitalise, where possible on synergies and common ways of operating with the ultimate aim to show clear ROI against investments required and improved KPIs Creative A strong focus on creative vision delivering world-class creativity. Effective management of a world-class creative team to deliver output of the highest standard Franchise/Brand Guardianship Be the credible voice of the Franchise(s) and consumers across the teams within BBC Public Service, BBC Worldwide and BBC Studios as well as externally

Oversee and resolve Franchise related commercial, editorial, guardianship and compliance matters in the context of brand and marketing. Input in Governance Process as required Innovation/New Thinking Working with Regional Leads and their teams and the BBCW Brands & Marketing team, identify and drive new sponsorship and partnership opportunities



Team Leadership Champion a collaborative work environment. Lead and engage cross-functional teams

Provide leadership and direction through diverse teams of managers and professionals including building cross-country/cross-functional high-performance teams with the skills and capabilities needed to deliver the required results.

Are you the right candidate? Knowledge & Skills Deep knowledge of Global Franchise Development & Management at an international level

Creative sensibility and leadership experience

A track record of creating campaigns

Complex problem solving and commercial acumen

working with and managing external partners to deliver growth and return for the brand

Entrepreneurship; successful track record of generating innovating ideas and executing, through challenging the status quo. Education & Professional Experience Degree level qualification (ideally Marketing or Business Degree, preferably with an MBA) or experience in lieu thereof

Ideally with a classically trained marketing background

Experience of international franchise management

About the BBC We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are very important to us. Please make sure you’ve read about our values and behaviours in the document attached below. You’ll be asked questions relating to them as part of your application for this role. The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk. BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the BBC. BBC Worldwide exists to support the BBC public service mission and to maximise profits on its behalf. It does this through investing in; commercialising and showcasing content from the BBC in the UK and around the world. In 2015/16, BBC Worldwide generated headline profits of £133.8M and headline sales of £1,029.4M and returned £222.2M to the BBC. The UK region delivers nearly a third of BBCW’s revenues, across a broad range of sectors, including Channels, TV Distribution, Consumer Products, Live Events, Publishing and e-Commerce.