Ceara Francisco Helder Braga Fernandes, a bar owner in the Sao Paulo, Brazil, who happened to look a lot like Osama Bin Laden, has his bar's named after the most wanted terrorist which have now become quite popular.

After the 9/11 attacks shook the world, a rumor had spread through Brazil that Laden was hiding in plain sight in Sao Paulo, which was bad news for his lookalike Fernandes, Fusion.net reported.

But the bar owner decided to embrace his newfound notoriety by changing his bars name into Bar do Bin Laden, or Bin Laden's Bar, which has now gained attention thanks to the upcoming Cup in Brazil this June.

As per Andrew Creelman, a Brit who runs the blog 'What About Sao Paolo', described the walls of the bar to be cluttered with news clippings and other photos of Fernandes in the get up of Laden, and said that the theme is interesting in Brazil, as the country hadn't really witnessed terrorism.

They see Bin Laden as a funny character rather than someone who is offensive, whereas in England and in the US take it quite differently because of their experience, he added.