New WeChat Data: Yesterday the WeChat team released a rare stats presentation filled with some amazing insights into what is happening on WeChat. Unlike other reports and data released this is the real deal. This information is not based on indirect data, estimations or online surveys. It’s direct data from WeChat’s servers.

WeChat Data Highlights:

768 Million Daily Active Users Now On WeChat (35% Increase YoY).

50% of WeChat Users Spend 90 Mins Per Day In WeChat.

Only 1% of WeChat Active Users Are 55 Or Above!

Chinese travelling to the states are 90% from Beijing and Shanghai.

Typical WeChat users spend 580 yuan on sending lucky money to friends per month.

WeChat Voice & Video Calls

WeChat Moments

Chinese Travel

WeChat Lucky Money

Video: The WeChat Lifestyle for Elderly Users

This new video was played at the end of the WeChat data presentation, with English subtitles. It highlights the typical experiences of China’s older generation when using WeChat. One grandmother hilariously complains about her children blocking her from seeing their moments posts.

Conclusion

Many stats stand out from this new WeChat data presentation.

Seniors

Why did WeChat feature seniors so prominently? Well, quite frankly the elderly are the only people left in China for WeChat to target! And amazingly only 1% of WeChat users are 55 or above. China’s seniors are truly being left behind as China’s economy shifts into an era dominated by smart phone technology.

Lucky Money

We can use the stats revealed to extrapolate many further interesting numbers. For example, I estimate* that the amount being sent through Lucky money on WeChat per year could now be as much as:

4,604 Billion Yuan / 644 Billion Dollars

* Estimated average monthly lucky money spend per user 514 RMB. Estimated total China WeChat users746 million.