Products from states that have cut ties with Qatar are spoiling on shelves as Qataris choose new imports instead.

Doha, Qatar – Shortly after Saudi Arabia shut Qatar’s only land border earlier this month owing to a diplomatic spat between Gulf countries, residents in the Qatari capital flooded supermarkets in search of supplies.

Many stocked up on products from Almarai, a Saudi Arabia-based dairy company and the largest in the Middle East, fearing the blockade’s implications for an arid nation that imports 80 percent of its food.

But with countries such as Turkey and Iran stepping in to ensure Qatar’s grocery stores remain full, many now can’t stomach the idea of consuming milk coming from their Gulf Coordination Council (GCC) neighbours.

“The people are all asking me where the products are from. If I say to them Saudi or Dubai, they don’t take,” said Ranjit Kumar Pulami, a sales clerk at Al Meera grocery store in Doha.

“I don’t buy those products,” said Fahad Jassim Al Tamemi, one of many shoppers boycotting products coming from countries beefing with Qatar.

READ MORE: Qatar-Gulf crisis – All the latest updates

Saudi Arabia, Bahrain, the United Arab Emirates (UAE) and Egypt severed diplomatic ties with Qatar on June 5, accusing Doha of supporting “extremism” and shifting too close to Iran – charges Qatar has repeatedly denied.

Restaurant workers say that food items from Saudi and the UAE were ordered removed from their pantries.

In supermarkets, Almarai products sit in piles labelled with discount signs in an effort to get rid of the taboo imports. And residents who stocked up in the early days of the blockade are now regretting the move.

Almarai on sale in Doha supermarkets [Jenna Belhumeur/Al Jazeera]

“Suddenly, we went from people who gave a lot of s*** about having fresh milk in our cappuccinos to us drinking Turkish milk, which does taste weird – let’s be honest,” said Hessa, 22, a Qatari woman who claims her family and neighbours all threw out the Saudi products they hoarded.

“But we still say, ‘We love it! Turkish milk is great! We don’t need Saudi products!'”

Meanwhile, a now three-week-old bottle of strawberry milk still sits in 24-year-old Mohammed’s family fridge. It’s a symbol of silent protest.

His mother was tempted to buy the Almarai milk because of the steep discounts, he says. “But then my sister gave her a dirty look.”

Consistent with Qatar’s decision to take no retaliatory measures against the Arab countries sanctioning it, state media is refusing to egg on the drama.

Qatar Media Corporation released a commercial depicting a Qatari woman purchasing Saudi Arabian milk while words discouraging boycotting-behavior run.

But residents aren’t biting.

In an interview on the Saudi-owned Al Arabiya news channel, one political analyst said Qatar would “give in” due to citizens’ inability to adjust to Turkish and Iranian foods.

The interview provoked a widely shared image on social media of a Qatari man licking his milk-moustache.

“It’s been said that Qatari stomachs can’t handle Turkish milk. What do you say?” the image’s Arabic text reads.

Then, playing on a popular American advertising campaign and using the Turkish word for milk, it asks below: “Got Sut?”.

This spoof of on the well-known “Got Milk?” ad uses the Turkish word Sut instead [Twitter]

“I avoid their products,” said Shayma Alkeilani, a Syrian student shopping at Al Meera grocery store in Doha, referencing products from Saudi Arabia, the UAE and Egypt.

“They don’t interest me any more because you see what they say and are doing. You feel worse if you buy from them.”

While the Saudi milk left in Qatari fridges may be going sour, relations between the GCC states remain in a similar state, and the nationalism displayed by Qatar’s residents ends with the stomach.

“This is really the only way you can show that you’re giving back,” said Hessa.

“There’s nothing else we can do. We can’t go out on the streets. We can’t write petitions. This is the only way we can do it, by buying Turkish milk.”