London's Hammersmith Apollo has revealed its new look after undergoing a multi-million pound upgrade.

The iconic concert venue - now called the Eventim Apollo - received investment from its new owners AEG Live and CTS Eventim to give the 1932 Grade II listed building "a new lease of life".

Selena Gomez opens the Eventim Apollo with a headline show on Saturday night (September 7).

Improvements included restoring fixtures and fittings to original designs, the restoration of the ornate plasterwork and historically sensitive decoration to match the original paint scheme.

The refurbishment also revives the two marble staircases currently concealed beneath the extended stage, as well as restoration of the original foyer floor mosaic panels and windows.

Klaus-Peter Schulenberg, Chief Executive Officer of CTS Eventim, said: "With this name sponsorship, we are making a commitment to the quality of the experience that music and comedy fans will enjoy at the Eventim Apollo, and also to the quality of the ticketing services Eventim is offering to the British fans.

"We are here to stay. And while Eventim may not be a household name in the UK yet, we are determined to make it one!"

Colin Chapple, Chief Operating Officer of AEG Live, added: "When AEG Live & CTS Eventim purchased the business twelve months ago we knew the venue needed some serious TLC.

"Both of our companies are synonymous with delivering a high level of customer comfort and quality in our venues and at AEG, it's in our DNA to ensure we continually innovate and invest in our properties - keeping our venues current/up to date, and ensuring our fans needs are being met.

"I am sure when you have time to look around or indeed come back to enjoy a concert or comedy night you will appreciate we have made real improvements in this first phase to what is one of London's premier venues."

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