The campaign, which was released along with the nationwide roll-out of 4G services on August 6, features a young girl (Sasha Chettri) participating in a battle with another on various mobile data related tasks such as web searches and downloads. She is significantly quicker than the other because she uses the Airtel 4G network, as is discovered later in the ad. The video ends with a challenge for the viewers, proposing that if they find a swifter network, their mobile bills will be paid for, life-long.