The intersection of makeup and technology allows us to do some pretty incredible things. You can now swatch palettes, create custom foundations, and try different looks without ever once setting foot near a makeup counter or Sephora. For beauty lovers, these options make their favorite products or tutorials more accessible than ever; they can easily try on a new color combo of smoky eye or check out a palette wherever they are. But, a new app wants to do the exact opposite of that, and it’s not going over well with the Internet.

According to The Cut, MakeApp features a tool that removes whatever makeup you’re wearing, showing you or whoever has your photos and videos what you’d look like without it (in theory, at least). It's free for the first five photos, and then charges you $0.99 to continue using it after the initial batch. The app also includes an option to add makeup to your face, but it’s the removal premise that's causing an issue.

*Refinery29 reports that upon testing it out, their staffers noticed that the filter didn't actually show them bare-faced. Rather, it was the app's idea of what they would look like without makeup — adding redness and dullness to the skin where none even existed. The result was that many felt the app wanted to make them feel like they looked worse without makeup, when they didn't feel that way at all to begin with.

Here's the problem: While most apps that add filters to your face are about the fun of makeup and experimenting with different beauty styles, this one is based on a concept that lipstick and highlighter are somehow a mask, and you're exposing the "real" you by removing them. It plays off the tired idea that your beauty products are tied to insecurity and falsehood, and that simply isn't the case. And in a time when the beauty industry is having important conversations about celebrating your individual features, MakeApp ends up feeling like — as Twitter user @CollagenDavoli put it — "a fail."

Photos via Getty Images, Courtesy of Twitter/@CollagenDavoli.

Related: This App Lets You Try on Pro Makeup Looks in the Most Realistic Way EVER

Check This Out: