JUST when you think Julia Gillard and the Labor Party couldn't stoop any lower, along comes Women For Gillard, the sexist campaign launched by the Prime Minister yesterday. We know she's desperate to hang on to power in the face of deterioriating polls and Kevin Rudd's "revenge jihad" but that old gender card stinks. It's an insult to every woman in the country who has forged a career on merit - not as some quota queen patronised and secretly reviled by male rivals. Gillard is living proof of what happens when quotas are enforced. Incompetence is rewarded. Untrustworthiness is rewarded. Fakery is rewarded. You'd think she might have realised her misogyny trick hadn't worked too well. But there she was at yesterday's launch, trying it on again. Women would be "banished from the centre of Australia's political life" under a government led by Tony Abbott and abortion would become a "political plaything". The only politician making abortion a "plaything" is Gillard. She's made a plaything of our national interest as well. No one in the adoring crowd of feminist hacks seemed to mind that Gillard doesn't practice what she preaches. Labor women are demanding a woman be installed in Martin Ferguson's vacated safe seat of Batman to satisfy the party's quota system. But, instead of supporting aspiring MP Mary-Anne Thomas, the Prime Minister has thrown herself behind factional warlord Senator David Feeney, one of the "faceless men" who installed her into Rudd's job. Gillard's rallying cry to feminists had nothing to do with women's rights. It was about shoring up her position, telling the Labor blokes to back off. It's her shield against being knocked off. You know, the way she knocked off Rudd. The scolds and screeching harridans of Emily's List have emasculated Labor's men. This is the real cause of the paralysis in the Labor party. No man is willing to confront Gillard for fear of being branded a misogynist. A trade unionist from the good old days of Labor once told me Emily’s List was a cancer in the ALP, and now it's terminal. They might as well hand the whole party over to Women for Gillard. PS: A man couldn't have written this column.The PM's speech was widely mocked as blue ties became the symbol of anti-government feeling. She latched onto " menu-gate " to prove her mysogyny case, but she overreached and the ploy backfired Gillard's attempt to drag abortion into the election, and continue to pose as a victim of misogyny, has diminished her.