A fascinating link I came across last night as to why Ford has just become a software company.

Ford will send out USB sticks containing a major upgrade to the MyFord Touch system.

By doing this Ford is breaking an old industry cycle of cars remaining relatively unchanged from production.

In my opinion Ford making a car a ‘device’ that you can upgrade and fit in with your life is showing brave visionary thinking and genius.

Just what is needed to ensure a company is around tomorrow in this day and age.

Click here for the article.

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