Sports teams, particularly those that flail between the lines, have struggled for years to fill seats. As in-home viewing gets better with fancy TVs and stellar broadcast production, teams are trying to woo fans out of their living room recliners. The Atlanta Falcons started somewhat of a mini-revolution two seasons ago by dramatically slashing food and drink prices, reasoning teams shouldn’t overcharge fans. Nearly two-dozen professional and collegiate teams thus far have followed suit.



Now comes a new approach to concessions from the San Francisco 49ers, who Tuesday plan to notify the club’s more than 60,000 season ticket holders that unlimited food and beverages (excluding booze) is baked into the cost of the seasonal ducat starting in 2020. Teams have long offered such amenities in premium areas like lounges and club seats, but the 49ers are believed to be the first franchise to spread it to every corner of the venue. Think of it as akin to Levi’s Stadium...