When Kat Von D recently announced that she was reformulating her entire make up line to be cruelty-free and vegan, we leapt for joy. The makeup mogul and tattoo artist already had a beautiful collection with some great vegan options, but when we found out we could be confidently certain that each and every product excludes any and all animal products, our excitement levels reached new heights. Well, guess what Green Monsters! Kat Von D is influencing others in the makeup space to hop on board the cruelty-free train, as well! Just recently, she announced that she will be collaborating with TooFaced Cosmetics to create a makeup palette that’s 100 percent vegan and cruelty-free!

The limited edition palette will contain two sides, one for each company, as well as Kat Von D’s mascara and “tattoo liner” eyeliner. Here’s the announcement from Kat Von D’s Facebook page:


Von D’s love for animals is nothing new. She made a point to exclude animal testing from her makeup line when it first came out, she went vegan and spent her birthday volunteering at Farm Sanctuary, and in general, she uses her fame to raise money and awareness for animal rights. Kat Von D already had animal lovers swooning when she decided to reformulate her entire line, but the fact that she is trying to extend her compassionate influence even further through collaborations is truly commendable.


What’s great about Kat Von D’s outspoken opinion about cruelty-free makeup is that she is an incredibly sought out mogul in the makeup world, and now anyone who wants to work with her will have to abide by her new standards. Cosmetic testing is a topic that needs to be addressed. Even though alternative methods exist and people do not necessarily support the practice, thousands of animals are subject to cruel tests each year. As animal lovers, nothing makes us happier than seeing someone with tremendous influence using their fame to spread compassion and awareness for the voiceless animals of the world. Keep being awesome, Kat Von D!

Lead image source: theKatVonD/Instagram

Advertisement