Reports the Independent:

She’s got pink hair, she’s terribly cute and she’s hungry. In a bid to reflect the harsh realities of recession-era America, the makers of the nation’s favourite children’s TV show have introduced a new puppet. Her name is Lily and her chief character trait is that she lives on the breadline.

Lily was debuted in a special titled, “Growing Hope Against Hunger,” that was sponsored by Walmart to increase awareness of the growing issue of hunger in America. Country singer Brad Paisley and his wife actress Kimberly Williams Paisley star in the special, along with the usual cast of Sesame Street characters.

I can’t wait to see what sort of have vs. havenot storyline the producers of Sesame Street come up with for the relationship between Cookie Monster and Lily!