What's next for Glossier? "There will be a super cool, limited-edition product for holiday coming next month, as well as a few things to get you back into the groove and feeling fresh in January," Emily says. Her main focus, though, is making sure the customer is totally involved. "I want to foster a real dialogue with Glossier," she says. "If we sold through a department store or mass retailer, that would be more difficult to do. Conversations are so important to building the Glossier community." So, like the skin-care products she's toting, Emily is getting back to beauty basics. And, that's something we can all get behind.