The Oprah Winfrey Network doesn't launch until January 1, but already it's stirring up controversy. The channel's official OWN logo was unveiled yesterday to mostly negative reviews.

The neon-sign-like logo is made up of big, bright letters, with a reddish-orange-yellowy "O," a lime green "W," and almost glowing purple "N."

Huffington Post readers commented that the logo resembles an art project crafted by a grammar-school student yet also seems quite appropriate as signage for a Las Vegas strip club.

Meanwhile New York magazine's Vulture writes, "[It] aggressively eschews primary colors (except for the hint of yellow in that onion of an 'O') and embraces serifs, to create a stately fluorescent look that would totally be on the currency of a country started by a gaggle of 9-year-old girls at a slumber party."

What's your take on the new logo? Does it make a bold statement like Winfrey herself, or does it have too much personality? Let us know in a comment below.