A new look, a new name and a new direction was announced by Ontario’s provincial soccer body today.

Ontario Soccer is the new name and brand for the organization, replacing Ontario Soccer Association, and it’s meant to signal a fresh start for the game of soccer in Ontario.

As well, a new simple and modern logo was unveiled to the over 380,000 players, 70,000 coaches, 10,000 match officials and 25,000 administrators.

“The re-branding of our organization was one of the top priorities of our new strategic plan,” said Johnny Misley, Executive Director of Ontario Soccer. “We spent all of 2016 working with membership surveys and focus groups to help us better understand our brand’s past, present and with a more important look into the future. The new brand of Ontario Soccer allows us to be more relevant and current to our membership and the general public who are valued fans of the game.”

Combining modern and sleek design elements, with a nod to the organization’s long-standing heritage, the primary logo is the new face of Ontario Soccer.

The five outer rings create a contemporary soccer ball shape, representing Ontario Soccer’s five most important stakeholder groups: Players, Coaches, Match Officials, Volunteers and Administrators.

The inner three shapes, celebrating the mantra of Play, Inspire and Unite, create an Ontario trillium at the very centre of the mark.

Play is about making the beautiful game accessible, fun and meaningful for all who try it.

As thought leaders and experts in the progression of soccer development, Ontario Soccer also aims to Inspire Ontario’s best who aspire for more.

All in all, the game of soccer is the common thread that links and Unite us as one.