What is Poseidon?

Poseidon has developed the reduce platform that allows you to turn the negative environmental impact

of every purchase you make into positive climate action. This is possible through a revolutionary integration

that connects you directly to forest conservation projects, allowing you to make micro-donations

with a measurable impact. One of the challenges with such philanthropic giving is transparency. How

can Poseidon ensure that your donations really reach the causes you would like to support? We are solving

this with the use of blockchain, a technology that creates transparency and traceability by storing transaction

information publicly. Another challenge is how to accurately account for the climate impact of your lifestyle

choices? Using blockchain technology, we are able to solve this challenge as well. By processing

micro-donations in almost real-time, we attach climate action directly to your product and service purchases,

giving you the confidence that you want. Our initial focus is on retail integrations, because we believe this

can lead to the biggest change in the way carbon credits are used. With a simple and accessible method of

purchasing carbon credits in place, each and every one of us will be able to support crucial land-based

emission reduction projects that protect forests and national parks in some of the world’s most endangered

areas, supporting local economies that will have a lasting positive impact on our planet.

The reduce platform is unique in many ways. With it, we can transact grams of carbon credits, for the

first time, allowing us to integrate the carbon market with the retail sector. Our platform is truly end-toend,

connecting people protecting forests with consumers around the world at the point of sale. This

has never been done before.

Once our solution is fully operational, retailers will be able to offer carbon credits with every product

and service to mitigate and rebalance their negative climate impact or even turn them into a

“climate positive” offering. Customers will be able to make a purchase at a physical shop or online

store and immediately contribute to the fight against climate change.

Using our blockchain-based and artificial intelligence-powered platform, forest-based carbon credits

will be managed throughout their entire lifecycle. It will offer transparency, traceability, and monitoring

at every step. While it will of course sit alongside the structural improvements that businesses are

making to lower their emissions, it offers the critical acceleration in activity and funding for emission

reduction projects, driving the changes necessary for sustainable global development.