We know him as “Beto” but his real name, befitting a fourth-generation Irish American on St. Patrick’s Day is Robert Francis O’Rourke. He is so cool that — like Bernie, Lebron and Kanye — he has become one of America’s few single-name icons, known to pundits and voters alike simply as "Beto."

The anticipation over former Texas Rep. Beto O’Rourke’s decision to enter or sit out the presidential campaign hung over the Democratic Party as heavily as Bryce Harper’s destination clouded the fortunes of Major League Baseball teams in the National League East. Now that we know their decisions, the question is whether the anticipation was all hype or whether their decisions will have a lasting impact on both races.

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Beto’s decision to run for president arrived in a blaze of glory including a cover story in Vanity Fair complete with pictures by the famous photographer, Annie Leibovitz. The cover photo of the candidate resplendent in jeans and standing by his truck was all over the internet. Is his campaign just an internet and media frenzy or will it last through the dog days of the long nomination marathon?

Millennial makeover

The time had has come for someone like O’Rourke to run for president. He’s only 46 and he only spent six years in the U.S. House representing the El Paso, Texas area. The two Democratic frontrunners, former Vice President Joe Biden Joe BidenOmar fires back at Trump over rally remarks: 'This is my country' Trump mocks Biden appearance, mask use ahead of first debate Trump attacks Omar for criticizing US: 'How did you do where you came from?' MORE and Sen. Bernie Sanders Bernie SandersButtigieg stands in as Pence for Harris's debate practice Bernie Sanders warns of 'nightmare scenario' if Trump refuses election results Harris joins women's voter mobilization event also featuring Pelosi, Gloria Steinem, Jane Fonda MORE (I-Vt.) are both in their 70s and have served in Washington for 38 and 28 years respectively.

A generational war is being waged in American politics, particularly within the Democratic Party. A battle rages between the boomers who run the party and the millennials who are the strongest Democratic partisans. The defeats of Reps. Joe Crowley Joseph (Joe) CrowleyHillicon Valley: Election officials prepare for new Russian interference battle | 'Markeyverse' of online fans helps take down a Kennedy | GOP senators unveil bill to update tech liability protections 'Markeyverse' of online fans helps take down a Kennedy The Hill's Campaign Report: Trump visits Kenosha | Primary day in Massachusetts | GOP eyes Minnesota as a battleground MORE in New York City and Mike Capuano in Boston by the victories of Reps. Alexandria Ocasio-Cortez Alexandria Ocasio-CortezHouse passes bill to avert shutdown Trump attacks Omar for criticizing US: 'How did you do where you came from?' The Memo: Dems face balancing act on SCOTUS fight MORE and Ayanna Pressley Ayanna PressleyTrump attacks Omar for criticizing US: 'How did you do where you came from?' Pressley applauded on House floor after moving speech on living with alopecia San Francisco considers changing local voting age to 16 MORE were as much generational than they were ideological. Both incumbents had very good liberal voting records that were no match for younger and more energetic challengers.

O'Rourke’s youth and energy would be an effective contrast against the two frontrunners. The outcome of the fight is vital for the future of the Democratic Party.

Cult of personality?

Beto has charisma to burn. He runs the risk of appearing shallow, but he projects leadership which is what many voters look for in a president. Many of the other Democratic candidates are very smart and very earnest. Some of the Democratic presidential candidates come across as policy wonks and are almost totally policy-oriented when most voters are personality driven especially independent voters. These indy voters are key to beating Trump. Candidates can talk about issues until the cows come home but most people vote for people not programs.

If the Democratic candidates were in high school, Biden would be the popular senior class president on his way to bigger and better things. Sanders and Sen. Elizabeth Warren Elizabeth WarrenHarris joins women's voter mobilization event also featuring Pelosi, Gloria Steinem, Jane Fonda Judd Gregg: The Kamala threat — the Californiaization of America GOP set to release controversial Biden report MORE (D-Mass.) would be the school nerds well on their way to Ivy League colleges. Beto O’Rourke? He would be the popular and cool freshman who the other newbies would gravitate towards.

The social media reaction to Beto’s entry into the Democratic nomination sweepstakes from Sanders supporters was especially harsh. I saw tweets from Sanders supporters describing O’Rourke as a “pretty boy” and “vapid.’ When I saw those comments, I thought of Felix Frankfurter’s reaction to Franklin Delano Roosevelt after their first meeting. The future Supreme Court justice said FDR “had a second-class intellect but a first-class temperament.” Well Roosevelt used that temperament to lead a nation out of a devastating economic depression and through a horrific world war.

Ideological throwdown

O’Rourke isn’t all personality. Recently he threw down against Sanders in the ideological war waging within the Democratic Party. O’Rourke drew a line in the sand between himself and Sanders in remarks to reporters in his hometown of El Paso Texas in February. “I’m a capitalist. I don’t see how we’re able to meet any of the fundamental challenges that we have as a country without in part harnessing the power of the market.”

That makes it clear the candidate O’Rourke doesn’t shy away from the issues. His statement reflects his plan to run a slightly left of center campaign. The Texan believes that Democrats and Americans generally are more pragmatic than ideological.

Socialism? Capitalism? It doesn’t matter to most Americans as long as it works. Deng Xiaoping, the leader of the People’s Republic of China endured harsh attacks from hard core Communists when he transformed the nation’s economy into a quasi-capitalist system. His response to his critics was “It doesn’t matter if the cat is black or white, so long as it catches mice.” That’s how most Americans feel.

Vice President Hubert Humphrey once said that “Compassion is not a weakness and compassion for the unfortunate is not socialism.” These could be words for the O’Rourke campaign to live by.

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O’Rourke’s position won’t win him any friends among the Democratic Socialists in the party. But it doesn’t matter because Beto’s real target is Biden not Bernie. A lot of Biden’s support is soft and O’Rourke hopes his just-left-of-center campaign might be the home for some of that support if the former vice president’s campaign falters.

Besides his personality, his strength as a candidate is his ability to organize and raise money with social media. Beto's may be the anti-Bernie in the race but his reach on the internet rivals Sanders’ clout on social media. You can't spit on social media without hitting a Beto friend, follower or connection. Biden doesn’t have much presence on the world wide web which poses a grave danger in this day and age.

O’Rourke is a great addition to an impressive field of Democratic candidates. I am convinced that one of the dark-horse candidates will come out of the dust to be a serious player and maybe even win the nomination. Why not Beto O'Rourke Beto O'RourkeJimmy Carter says his son smoked pot with Willie Nelson on White House roof O'Rourke endorses Kennedy for Senate: 'A champion for the values we're most proud of' 2020 Democrats do convention Zoom call MORE?

Brad Bannon is a Democratic pollster and CEO of Bannon Communications Research. He is also the host of a radio podcast “Dateline D.C. With Brad Bannon” that airs on the Progressive Voices Network.

This is the sixth piece in a series of profiles by Bannon on 2020 Democratic hopefuls. Read his analysis on former Govs. Jay Inslee and John Hickenlooper, former Vice President Joe Biden, Sen. Bernie Sanders (I-Vt.), former HUD Secretary Julian Castro, Sen. Kamala Harris (D-Calif.) and Sen. Elizabeth Warren (D-Mass.).