BTS have been snapped up by LG to promote their smartphones (Picture: LG)

BTS have somehow managed to make corporate advertising exciting – and we’re here for it.

There’s no denying that BTS are the biggest band in K-pop right now, so it’s no surprise that companies are chomping at the bit to sign them up.

And LG Electronics Inc are among the lucky ones, as the electronics company has secured BTS for their new campaign.

The technology giant has clinched a contract with BTS to promote their smartphones, including a new handset expected to be unveiled in June.


The band have swapped up their look (Picture: GC Images)

LG said in a statement: ‘As BTS has become world-class artists on the back of their continuous efforts and strong capabilities, LG also plans to establish a new image for its smartphones based on perfection and distinctive convenience.’



They added that they chose BTS as the group’s attitude and talent fall in line with its business strategy, and hope that the group will draw attention on the global market.

However, while the business opportunity is no doubt exciting for BTS, fans of the idols are more concerned with the LG press picture that was released with the announcement.

In the picture, which shows the guys leaning on each other while dressed casually in trousers, t-shirts and blazers, RM, Jimin, V, Jin, Jungkook, Suga and J-Hope all sport matching black hair – and people are freaking out.

#BTSBlackHairParty began trending on Twitter as the ARMY came to terms with the glossy black locks the boys have adopted.

Nobody was sure whether to focus on how handsome they all looked, how the hell we’re supposed to instantly recognise our bias, or how hilariously quick the ARMY jump on a trend:

I won’t be surprised from now if bts breathes there would be a BTSBreathedParty hashtag trend on twitter we’re jobless crackheads #BTSBlackHairParty — m̶̠̞̤̽̕͘a̸̛̘l̵͈͇̽̈̅į̵̠̳̔̂͠h̷͓́͌̍ȁ̴͇̹̒ (@taebaeftkookie) April 3, 2018

#BTSBlackHairParty if you then you don’t

don’t love deserve

me at my me at my pic.twitter.com/FeoAUSf8Np — ? (@_softttae_) April 3, 2018

but only one can be america's next top model #BTSBlackHairParty pic.twitter.com/DukMq9qVGC — . (@HoseokHixtape) April 3, 2018

The dye jobs came by surprise, as not all of the idols had gone to the dark side in their music video teaser for their Lotte Duty Free campaign.

The shopping centre dropped a 15 second teaser showing BTS unleashing killer body rolls, with the full video expected on 10 April.

We wonder what hashtag will trend on that day…

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