Retaining club members is challenging but not an impossible task. Even if you are getting good numbers of members through your door, you need to be thinking about how to keep them. Its important to have a good understanding of what you need to focus on. Find out why your members are leaving and discover what you could be doing to improve attrition.

You need to question yourself “Am I providing a great member experience?” Providing a great member experience yields the following benefits:

1. Increases your brand value

2. Builds loyalty and long-term relationships

3. Improves Gym Member retention

Here are a few steps you can follow to increase your member retention.

1. Club and Member interaction

Club members like to be heard and well communicated with by staff members. It’s important that your team interacts regularly with your members on the gym floor, even a simple ‘hello’ goes a long way. It’s been seen that member retention is much better if there is proper communication with staff and members. So, make sure to keep in touch with the club members.

2. Check if your member is happy.

Measure the happiness of your gym members. You need to ask your club member if they are happy or not. It’s better if you take out surveys from your club members and keep a note on the changes they require. Listen to what they want from your gym. Your member retention will improve.

3. Engage your club members with fitness activities

Try member app that encourages members to participate in various fitness activities. If your members are engaged with other fitness activities, then they will surely continue with your gym. It’s better to get an integrated club management solution. That will make you worry-free.

These are 3 important points you need to follow to retain your club members.