This billboard popped up in Toledo, Ohio, last week:

Central United Methodist Church, which bills itself as a congregation that welcomes diversity, funded the billboard with hope it would spark conversation.

The church has received an outpouring of responses, so mission accomplished. While quite a few of the responses have been negative — people are much more likely to share a complaint than a compliment — CUMC has received a few messages like this:

“Mazel tov on your ‘Gay is a Gift from God’ campaign! I love that your church isn’t just quietly welcoming — you’re ready to shout about God’s perfect love for LGBTQ people from the rooftops!”

The church currently has secured this billboard for one month, but it will sponsor the billboard longer if funds allow.

If you would like to share your thoughts about the billboard with the CUMC, e-mail office@centraltoledo.org or call 419-241-7729.