Toyota national vehicle marketing manager Doug Coleman said:

"The Hydrogen Horizon Automotive Challenge provides an opportunity to introduce the next generation of innovators to fuel cell technology. We hope this challenge encourages students to join Toyota in the effort to create a more eco-conscious and sustainable future."

The project is now active in 20 high schools in Los Angeles and Orange County with multicultural student bodies. Besides helping them build their own RC cars, Toyota will also have the students tackle the various challenges its own engineers encountered while designing its full-sized fuel cell-powered vehicle, the Mirai. Once they're done making their toy vehicles, they can finally have some fun: they'll have to demonstrate their creations by racing them against each other with help from Toyota's NASCAR Pit Crew.