DAVOS, Switzerland (Reuters) - U.S. President Donald Trump is expected to use his maiden speech to the World Economic Forum on Friday to promote his tax cuts, deregulation and trade policies to chief executives, bankers and political leaders.

Trump, who flew into the sanctum of the global elite at the Swiss ski resort of Davos on Thursday, will deliver the event’s main closing address after a week of veiled criticism of his America First agenda by several world leaders here.

The first sitting U.S. president to visit the annual summit since Bill Clinton in 2000, Trump was greeted on arrival by hundreds of curious delegates who snapped pictures as he entered the congress center.

He made an immediate impression: he talked up the dollar, going against the grain of previous remarks made by his treasury secretary at Davos, and threatened to withhold aid to Palestinians unless they pursued peace with Israel.

But the main thrust of his visit will be to convince business leaders to step up investment in the United States.

“A lot of people are coming back to the United States. We are seeing tremendous investment and today has been a very exciting day. Very great day and great for our country. Thank you very much,” Trump told reporters in Davos on Thursday.

After meeting the prime ministers of Britain and Israel, Trump hosted a dinner with leaders of some of the world’s largest firms, including Nestle, SAP and Siemens, Deloitte and Bayer. Senior members of his cabinet were also present.

Trump, a real estate mogul and former reality TV star, had never been invited to Davos before. He basked in the praise of several executives, who applauded his tax cuts.

Two European executives told Reuters they were staying away from the dinner because they did not want to shake Trump’s hand. One of them consulted with his wife and children before deciding to dine elsewhere.

U.S. President Donald Trump arrives for a reception during the World Economic Forum (WEF) annual meeting in Davos, Switzerland January 25, 2018 REUTERS/Carlos Barria

Those that showed up were treated to a meal of grilled beef tenderloin with green pea puree or fried Swiss pike perch with purple carrot puree.

Trump gave each corporate leader an opportunity to describe their businesses briefly. Many mentioned the corporate tax cuts that Trump pushed through the U.S. Congress late last year as a positive sign of growth and investment, according to a Reuters reporter who was present.

Trump is due to address the forum on Friday afternoon and White House aides said his message would be the same that he has given during other trips abroad over the past year: The United States wants strong ties with its allies but is also determined to reduce its chronic trade deficits with many of them.

His speech comes after a week of warnings by European leaders on the dangers of nationalism, isolationism and protectionism.

Without naming Trump, German Chancellor Angela Merkel evoked the build-up to the two world wars and openly questioned whether leaders had learned the lessons from those 20th century conflicts.

Before his trip to Davos, Trump imposed 30 percent tariffs on imported solar panels, among the first unilateral trade restrictions made by the administration as part of a broader protectionist agenda.

On Wednesday in Davos, U.S. Treasury Secretary Steven Mnuchin made comments supportive of a weaker dollar. Markets interpreted the remarks as a shift in U.S. policy and sent the dollar sharply lower, sparking concerns from European allies about a trade war.

European Central Bank chief Mario Draghi took a swipe at Mnuchin’s remarks, saying they threatened a decades-old pact between the world’s leading economies not to target currencies.

Trump later told CNBC in an interview that he supported a strong dollar and expected the currency to rise.

“The dollar is going to get stronger and stronger and ultimately I want to see a strong dollar,” he said, adding that Mnuchin’s comments had been misinterpreted.

Trump’s decision to come to Davos came as a surprise because he has railed against “globalists” and elites, while promoting an “America First” agenda that goes down poorly in this bastion of free trade, multilateralism and capitalism.

French President Emmanuel Macron said he had “strongly recommended” that Trump attend the forum during a recent phone conversation, saying he thought it was a good thing for Trump to explain his strategic goals and hear different viewpoints.

There is broad concern in European capitals that 2018 could be the year Trump’s bark on trade turns into bite, as he considers punitive measures on steel and threatens to end the 90s-era North American Free Trade Agreement with Canada and Mexico.

Policymakers have been openly critical of his foreign policy but with the U.S. stock market soaring, corporate tax cuts padding companies’ pockets and U.S. consumers spending again, some companies here are quietly applauding the U.S. president.

Trump used a TV appearance from Davos to laud America’s relationship with Britain and sought to smooth over a recent bilateral spat caused by his retweeting of anti-Muslim videos originally posted by a leader of a far-right group.

Speaking on ITV’s Good Morning Britain show, he was pressed on whether he would apologize for his retweet. He said that if the group was made up of racists then he would.

“Here’s what’s fair, if you’re telling me they’re horrible people, horrible racist people I would certainly apologize if you would like me to do that,” Trump said.