But now let's stop talking about money and head for the gym, where Fairfax Media has been telling us breathlessly there's a:

New game changer in the fitness market — Sydney Morning Herald, 18-19 July, 2015

No-strings-attached exercise: the future of the workout is here — The Age, 6th July, 2015

Feeling crappy? Try these five things today Join Bodypass for a variety of wellness classes to help you bounce back. — Brisbane Times, 10th August, 2015

Yes, the exercise market is being revolutionised.

And Fairfax mastheads are getting very energetic about a new website, which sells gym classes:

Without having to commit to a membership at one gym or studio, [Bodypass] has ... opened up an unparalleled flexibility in the way we can exercise. — The Age, 6th July, 2015

Fairfax has also been spruiking Bodypass's two founders, Georgia van Tiel - that's her doing the headstand - and her business partner, Carla McMillan.

They each worked five nights a week in hospitality while they were getting Bodypass, a fitness company, off the ground.

— Sun-Herald, 25th October, 2015

And Bodypass has also scored fabulous coverage on Fairfax's new health website, The Juice Daily, where nearly half the 110 articles in a 6 week period plugged Bodypass or its member gyms.

HOW TO START EXERCISING Work out with Jill on Bodypass — The Juice Daily, 29th October, 2015

So why is Fairfax devoting so much editorial space to Bodypass?

Simple really ... it owns the company:

Ultimate Holding Company FAIRFAX MEDIA LIMITED — ASIC, Bodypass Trading PTY LTD

Fairfax purchased Bodypass at the end of July .

But you wouldn't know that from looking at the Bodypass website.

Or from reading The Juice Daily...

So, would you have guessed from those gushing "news" stories in the Age and SMH? One of which said ....

... the business ... has received an undisclosed amount of private investment. — Sydney Morning Herald, 18-19th July, 2015

Well, no again.

Although a few of the stories prior to the purchase state that they're media partners.

But that does not tell readers that the founders of this fabulous company are actually working for Fairfax.

Or that Bodypass profits end up with the media group.

And we reckon that lack of disclosure is misleading and deceptive.

And belatedly it seems that Fairfax agrees, telling Media Watch:

We never intended any confusion or to mislead anyone about our commercial relationship with Bodypass. If there are instances where we could and should have been clearer, we apologise for the oversight. — Fairfax Media, email to Media Watch, 9th November, 2015

But it's no wonder Fairfax Media finds Bodypass attractive.

At last Thursday's AGM, the group revealed that publishing revenues fell yet again-by around 9%-with their metro and community papers both suffering.

Radio is doing fine ... but almost all the growth is coming from businesses like Domain, Life Media-which includes Bodypass-and what analyst Roger Colman calls their "digital seeding ventures".

What Fairfax brings is 5.5 million unique browsers per month. If you have that digital audience sloshing around your site, and you want to direct it somewhere, it's all there. They have massive IT skills, they know how to optimise and they have a sales team. — Roger Colman, CCZ Statton Equities, 5th November, 2015

Financial Analyst Peter Cox agrees, telling Media Watch:

That's where they're pinning their hopes ... They can cross-market through their newspapers and digital readership but you need to invest in quite a few before you find one that is successful. — Peter Cox, Cox Media, 5th November, 2015

It's important for the media that Fairfax succeeds. But we think they should remember their motto: "Independent Always".

If their papers and websites become a platform for spruiking ventures like Bodypass and pretending it's news, that independence won't be worth a lot.

Meanwhile, Fairfax has denied reports that more journalism jobs are to go, with another round of voluntary redundancies.

And you can read more about all tonight's stories on our Facebook page ... or our website, where you can get a transcript and download the program.

You can also catch up with us on iview and contact me or Media Watch on Twitter.

But for now until next week that's all from us. Goodbye.