“Building the Best B2B LinkedIn Strategy for Business” written by Mike Marko.

Are you looking for some tips on building a B2B LinkedIn strategy for business?

The B2B, or business-to-business marketing, on LinkedIn is different from the usual way of marketing a business on social media. While LinkedIn is a social media platform, its users are mostly professionals and business-minded people. The majority of its users use the platform to connect with other entrepreneurs and professional workers, and to expand brand exposure.

Hence, some marketing strategies used in other social media platforms like Facebook and Twitter, may not be very useful in LinkedIn. So, you need to come up with marketing strategies that would work effectively in LinkedIn.

In today’s blog post, I’m going to help you make your B2B LinkedIn strategy for business.

Improving Your B2B LinkedIn Strategy for Business

A marketing strategy can prevent you from making bad choices and poor decisions. When done correctly, it can help you gain more exposure and create sales.

But before I discuss how to make an effective B2B LinkedIn strategy for business, I’m going to tell you about the benefits of using LinkedIn first.

So, let’s see why LinkedIn is the best platform for B2B marketing.

Benefits of Using LinkedIn

LinkedIn is made specifically for business-minded people. With this platform, you’ll be able to interact with professionals. Having connections with entrepreneurs can help your business in many ways.

To give you an idea, here are the benefits of using LinkedIn.

Lead generation : LinkedIn visitors convert 277% leads . It’s more than the leads that other social media sites can generate.

Recruitment : You can get quality employees or clients on LinkedIn since its users are business minded people.

Brand Awareness : LinkedIn is also used to connect businesses and create a partnership. Having a partnership with other business increases your brand awareness and visibility to your potential audience.

Establishing Authority : Sharing information such as news about your industry on this platform allows you to establish your authority in your niche. Your page will be more relevant to your audience if you establish your authority.

The benefits mentioned above can greatly improve your B2B marketing.

But what exactly is B2B Marketing?

Understanding the B2B Marketing

B2B or business-to-business marketing is a type of marketing where you’re presenting your products or services to other businesses and organizations.

In B2B marketing, you need to explain to the other businesses how your products or services can guarantee good ROI or return on investment. This is way more straightforward than B2C (business-to-consumer) marketing where you address to the consumers why they need your products.

B2B marketing offers long-term profitability and productivity. In B2C, marketers get sales by triggering the emotions of the consumers. On the other hand, the marketing strategy involved in B2B is backed by logic, strong data, and financial analysis.

That said, creating an effective B2B marketing strategy is paramount! LinkedIn, no doubt, is the best place to perform B2B marketing strategies.

Read further as we explore how you can perform effective B2B marketing strategies in LinkedIn.

Effective B2B Marketing Strategies

To make your B2B marketing campaign deliver good results, your marketing strategy should go through a thoughtful planning, execution, and management.

Your marketing should also address how you’re going to post content and make use of the LinkedIn ads.

Post Contents and Updates Regularly

Providing content to your audience is the best way to market a business on LinkedIn. That’s why you need to post content or updates on your LinkedIn company page constantly.

Posting frequently on LinkedIn can boost your organic reach up to 60%. This improves your online presence and makes your page relevant to your target audience.

The contents should not swirl around random topics. It should be relevant to your niche and business.

Also, posting valuable content regularly can help in establishing your brand as an authority in your niche. Having informative and useful content will make your company page relevant to your target audience. .

Make Use of LinkedIn Ads

Advertisements are one of the important aspects of internet marketing.

So, your B2B LinkedIn strategy for business should also make use of the LinkedIn ads. Advertisements on LinkedIn are more expensive than ads on Facebook, but it’ll give you better results.

Since posting ads in LinkedIn is pricier than other social media platform, you have to make sure every post is worth the pay! Every time you post an ad, ensure that it’s aimed at your target audience. LinkedIn allows you to target audience by company, title, geography, etc.

Also, you need to clearly understand your audience. Study the interest of your audience by checking their they often read or share. Doing this will help you provide the content they want to see.

Publish Content on LinkedIn Pulse

Lastly, your marketing plan should address how you can maximize the use of all LinkedIn features including the LinkedIn Pulse.

The LinkedIn Pulse is a built-in blogging tool on LinkedIn. This allows you to create and publish content easily for your audience. This feature can also help in increasing your visibility on your target audience.

The contents that are published through LinkedIn Pulse are prioritized by the LinkedIn’s algorithm. When a user searches for a certain keyword, there’s a high chance that your content will appear in the search results.

Tips to Effectively Market Your Business

Using the same marketing strategy that you’re using on other social media platforms isn’t advisable. That’s because most of your audience on LinkedIn are professionals. You need to use different approach on them,

Here are some tips to successfully market your business on LinkedIn.

Avoid falling into the trap of being overly formal or automated. Study the people behind your prospect and make sure your marketing speaks to them.

Focus your ads on people that are interested in your business. Marketing your business to random people will only be a waste of time and resources.

Look into the perspective of your target audience. Your content should be fit thematically to the situation of your audience.

To know more about this, check our blog about how to promote business on LinkedIn effectively.

Final Thoughts on the Best LinkedIn Strategy for Business

LinkedIn is made specifically for professionals and business-minded people. That what make LinkedIn the best platform for B2B marketing.

Business-to-business marketing or B2B marketing is where you’re presenting your products or services to other businesses instead of consumers. That’s why it’s important to have a marketing strategy if you want to ensure your success.

An effective B2B LinkedIn strategy for business should address how you can regularly post informative and useful content using LinkedIn Pulse. Also, your marketing strategy should include details regarding how you can get the best out of your advertisements.

Always remember not to use the same marketing strategy that you use on other social media platforms. Don’t automate everything, and make sure to provide the content that your audience wants to see.

If you have more questions about LinkedIn strategy for business, just leave them in the comments below.

Be sure to also check out Pervasive Presence™ and learn how you can integrate LinkedIn into an overall marketing strategy.

You can also check out this LinkedIn Marketing 101 Guide for Business.

If you need help with your LinkedIn account, planning your services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

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1. How to Promote Your Business on LinkedIn Effectively

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3. How to Add Your Company to LinkedIn

Author: Mike Marko

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Article: Building the Best B2B LinkedIn Strategy for Business

Also published on Medium.