It’s rare for moguls to push moral responsibility to Hollywood, let alone action. Last night at a sold-out LA Gay & Lesbian Center gala that raised $1 million for homeless gay and lesbian youth, honoree Amy Pascal asked the industry to scrutinize its depiction of LGBT characters in film and television: “How about next time, when any of us are reading a script and it says words like fag, or faggot – homo – dyke – take a pencil and just cross it out”. Below are excerpts from the Sony Pictures boss’ prepared speech.

No matter who we are, no matter what we are, no matter where we come from, we learn about ourselves and each other in two ways. The first way is what we hear – in our families, from our friends, and from our schoolmates. The second way is what we see – on television and in the movie theater. Now, there is not much any of us can do about what people hear from families and friends, but there is a whole hell of a lot we can do about what people see.

The images that impacted me as a teenager had lasting influences on my entire life and I bet that is true for most of us. What we see in the media today affects everybody, whether it’s film, TV, radio, magazines or the internet. What the media says about your sexual orientation, and the color of your skin, and the shape of your eyes, and your ethnicity… what you look like, what you weigh, what you wear, how poor you are, how awkward you are, how educated you are, and how different you are… this stuff really sinks in. What we see teaches us about how to feel about ourselves and how to feel about each other.

And now, I’m talking about kids who are gay and I’m talking about kids who aren’t gay. One group needs affirmation and the other group needs education. And, if I’m being honest, neither of those issues are high on any movie studio or TV network’s agenda…

The Celluloid Closet was made almost 20 years ago and certainly attitudes have changed, but maybe not quite so much as you or I would want or hope. Television has been much more progressive and credit has to be given to producers like Max Mutchnick and David Kohan and Ryan Murphy for really changing things.

Now movies need to catch up. There are magnificent movies being made about gay subjects with gay characters, like Brokeback Mountain and Milk. Anyone would have been proud to have made those movies. I know I would be. But when you think about some of these films, even our favorite ones, there is a theme that runs through them.

Brokeback Mountain, Milk, Boys Don’t Cry, Philadelphia, The Hours, Gods and Monsters, The Talented Mr. Ripley, A Single Man, My Own Private Idaho, Cloud Atlas – in all these movies, the main character is murdered or martyred or commits suicide or just dies unhappily. And there are far more pernicious and dangerous images that confront gay kids and their parents: the lesbian murderer, the psychotic transvestite, the queen who is humiliated and sometimes tossed off a ship or a ledge. It’s a big joke. It still happens.

How many times have you heard a character imply to another that the worst thing about going to prison isn’t being locked up for the rest of your life, it’s the homosexuality? And old stereotypes still exist. The most benign stereotypes would have a gay kid believe that they will end up being the asexual, witty best friend of the pretty girl, or a drag queen, or a swishy hairdresser. The list goes on.

Of course, there are great images, too, like the family in The Kids Are All Right. The way the boy in Perks of Being a Wallflower and the middle-aged man in Hotel Marigold and the 75-year-old man in Beginners come out to a better, richer, more fulfilled life. It’s treated as a celebration.

And real credit has to be given to the filmmakers of ParaNorman, Chris Butler and Sam Fell, who had the first gay character in an animated movie, and he was the football hunk and it was totally incidental to the plot.

Now it’s time for all of us to take that step. Not every gay character needs to be defined by his or her sexuality. Can’t being gay just be one stitch in the fabric of someone’s life? Can’t we depict men and women who just so happen to be gay – perhaps a lawyer or soldier or business executive or scientist or engineer…

We need to create an atmosphere that encourages people to speak up, so we get this right.

How about next time, when any of us are reading a script and it says words like fag, or faggot – homo – dyke – take a pencil and just cross it out. Just don’t do it.

We can do better and we will do better. We have to. If we just think about that kid in North Dakota, or their parents, we might just do it a little differently.”