BLACKPINK’s music video for their new title track “Kill This Love” has broken yet another record!

At approximately 9:38 a.m. KST on April 5, BLACKPINK’s “Kill This Love” surpassed 20 million views on YouTube, making it the fastest K-pop girl group music video ever to do so.

“Kill This Love” reached the milestone in just nine hours and 38 minutes, breaking the previous record of 10 hours and 27 minutes set by TWICE’s “YES or YES” in November.

The music video for “Kill This Love” also set a new record for the fastest K-pop group video (including both male and female groups) to hit 10 million views earlier today, achieving the feat in just 4 hours and 13 minutes.

Congratulations to BLACKPINK on another amazing achievement!

Check out the stunning music video for “Kill This Love” here!