Origin is excited to announce that Origin Commissions is now also a part of Dshop. Origin Commissions was originally launched to enable individual sellers to promote their listings on the Origin marketplace app. Now, it has expanded to allow Dshop merchant partners to incentivize influencers, bloggers, publishers, and other affiliates to promote products and services across the web. Affiliates can sign up with merchants (via their Ethereum wallets) then share their affiliate links across social media, blogs, forums, etc. When affiliates drive sales for merchants, they are able to collect the OGN commissions that merchants have set. This is another important step towards enabling decentralized and open commerce, creating a powerful incentive mechanism for third parties to connect buyers with sellers.

Affiliates are incentivized to refer buyers and earn Origin Tokens (OGN) by driving traffic through specially crafted links generated with the Origin Affiliate Toolbar. Subsequent sales will result in OGN commissions paid directly to the affiliate. Affiliates are able to review a summary of pending and completed commission payments via an integrated dashboard.

Origin Affiliate Dashboard

You can try out the new functionality on our Stay at Home Shop and begin earning OGN commissions today! As part of our April Origin Rewards campaign, Affiliates that help promote and drive sales on our ‘Stay at Home’ shop will be rewarded with 1 Origin Token (OGN) for every $2 spent by their referees. You must sign up for Origin Rewards to be eligible and send your unique invitation links to your friends. We’ve committed a total of 50,000 OGN to the commission pool as a way to drive donations and reach our goal of fundraising $100,000 USD for our ‘Stay at Home’ campaign. Refer to the Stay at Home Shop affiliate sign up page for more information.

Disrupting the Affiliate Marketing Industry

Origin is an open-source platform that enables the creation of peer-to-peer marketplaces and e-commerce applications. However peer-to-peer doesn’t just apply to buyers and sellers; it can also be applied to sellers and affiliates. The $12B affiliate marketing industry is another example of middlemen taking exorbitant fees in return for facilitating a transaction between buyer and seller.

With affiliate marketing, publishers earn fees by using links containing tracking codes that allow for sales to be attributed to them. They are then compensated based on pre-agreed terms, for example 5% of the sale amount. This process is typically facilitated by an affiliate network that takes a large cut of the proceeds. Affiliate networks also typically have other unfavorable terms, such as having 90 day waiting periods before payments are disbursed.

Origin Commissions works in a similar fashion to empower affiliates to earn commissions, minus the fees, complexity, and onerous terms. Sellers publish commission terms when they create listings on the Origin Marketplace smart contract. Sellers simultaneously send Origin Tokens (OGN) to the smart contract that conducts transactions on the Origin network. When successful sales occurs, sellers are paid for their goods or services and affiliates automatically earn their affiliate commissions.

Since listings are visible on the public blockchain, bloggers, influencers, publishers, and other affiliates are able to find opportunities to earn revenue without having to rely on centralized authorities and their associated restrictions and bureaucracy. In this way, sellers and affiliates are able to interact directly in a decentralized way.

The future

Our team looks forward to rapidly iterating on our affiliate features over the coming months, incorporating customer feedback and furthering our mission to powering peer-to-peer commerce. As we bring more verticals online, we foresee Origin Commissions playing a crucial role in helping new brands and services gain traction and ultimately replace their centralized predecessors. As more sellers come online in the Origin Platform, demand for Origin Commissions and OGN will increase. As Origin Commissions scales, so will opportunities for affiliates to earn their stakes of the network.

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