Fans who want to attend a Stanford home game this year and don't have season tickets will pay more on the day single-game tickets go on sale than those will pay to buy the same tickets a week later, the school will announce Wednesday.

Dynamic pricing allows teams to capitalize on the demand for their seats, with the idea being to leave less money for the resale business.

While dynamic pricing has taken off in recent years and has slowly moved into the college game, with Michigan announcing its single-game football tickets would be driven by that model this season, Stanford says its idea is something new: predictable dynamic pricing.

Michigan's ticket price could move drastically with the whims of the marketplace, but Stanford's model is predictable because the school will tell fans in advance how ticket prices will change by the day.

When single-game tickets go on sale Aug. 1, games against Notre Dame, Cal and Oregon will be subject to this model devised by Dave Sertich, who manages the athletic department's business strategy and has a background in the financial world.

From Aug. 1-4, Notre Dame tickets will cost $140 apiece; that ticket drops to $125 on Aug. 5, $110 on Aug. 8 and $95 on Aug. 12. Should there be any tickets remaining by Aug. 15, Stanford will sell the seats for what it determines to be market price. Oregon tickets are a bit cheaper. From Aug. 1-4, tickets to that game will cost $115, while every three days after that, the price drops $10 until it hits $85 on Aug. 12 before it reverts to market price.

"We've taken a lot of great care throughout this process to make sure we are not alienating any of our fans," said Kurt Svoboda, director of communications for Stanford's athletic department. "That's why we've made this a predictable model that is extremely transparent."