"I said to myself, 'Wouldn't it be great if we could just fill the Rose Garden up with homeless people? Then everybody would get a free meal tonight.' Obviously, that wasn't going to work. Then I said, 'Why don't I just be the middle man on this?' I got as many volunteers as I could to stand outside and collect coupons, and redistribute them to outreach agencies. Not only to provide a warm meal for these people—using a chalupa coupon also made them a Taco Bell customer, which entitled them to use of the restroom." —Jessie Sponberg, activist