“Every moment in life, every opportunity is a choice to innovate and have an impact”- Frances Colon.

Once again we are proud to see Sundar Pichai, Mr. Perfectionist to present their latest innovation to all high-end Android phone users, giving its’ competitors a run for their money. Here comes the big news: Google has officially introduced the much-anticipated smartphones-Google Pixel and Google Pixel XL at their exclusive MadeByGoogle event on October 4th,2016. The line-up features such as Google Assistant and Google Day-dream built-in, high-rated camera performance, free unlimited cloud storage opportunity reflects the premium Google experience inside and out.

Let’s take a sneak-peek into the world of ‘innovation at its best’:

Smart Search Engine Assistant: Google Assistant

Long live the Google Assistant. Relish the up-to-the-moment experience with the built-in assistant installed in this phone. Get your things done within a sec just by hitting the Home button and say: “Ok Google, play my favorite song from YouTube by Britney Spears” and there you go grooving to the beat just like that. Software like Google’s Assistant and Apple’s SIRI will be the new battlefield tech companies do battle on. So, it seems that this core feature stands out to be the major USP of Google’s new phone operation this year. Google is also planning to open doors for other third-party app builders to be incorporated with Google Assistant in the near future.

Self-proclaimed Best Smartphone Camera

DXOMARK mobile score of 89 makes Google Pixel camera the sheer winner among ‘the best smartphone camera’ available in the market. Google Pixel’s 12.3MP rear-facing camera with 1.55 micron pixels and f/2.0 aperture features should make for decent low-light photos, thanks to EIS (Electronic Image Stabilization) integration. The rear camera has an HDR+ mode, which is supposed to provide a vivid experience of “bright daylight scenes and shadows.” Google also claims the shutter speed to be the fastest on the market. The smartest feature called SmartBurst lets you capture ultrafast action shots with ease using machine learning by a rapid-fire sequence of shots to detect the best one. This chart-topping camera performance also represents incredible video stabilization mode capturing treasured live moments of our daily lives in a more refreshing way.

Unlimited Storage Opportunity

A special bonus is added for all pixel owners as this phone offers cloud storage of free unlimited photos and videos (including the rich 4K videos) at full resolution. We are quite sure that your smiles are gonna be wider when we tell you that you will never get to see this Pop-up “Storage Full” in your new Pixel phone. How does it work? Well, let us enlighten you. Once the device is running out of space, Pixel phones will automatically start deleting local versions of the photos on the device and back them up to the cloud in full resolution. The unlimited storage space for full resolution can also be carried forward to another device if the user wishes to switch to another device in the future.

Outstanding Virtual Reality: Daydream

At I/O 2016, Google made it clear that Daydream is the future of getting native VR support on Android. Pixel arrives Daydream-ready for the best of Google’s new VR experiences making it one of our favorite features of the phone. As the name suggests, you get to daydream the virtual reality by exploring new worlds through a whole new dimension. Although the controversy remains whether this will give tough competition to its close competitor Apple IPhones’ VR mechanism through its’ Daydream VR experience by not putting the quad-HD display in the device or it will lose its’ glory!

Few More Exclusive Features

No more worries of tracking your headphone jack every now and then since Google didn’t go the ‘Apple way’ by still offering the 3.5mm headphone jack with the phone. Google pixel is also giving hopes to its users by reducing the nightmares of having low-battery in their smartphones. They strongly declared that the battery charges up for over 7 hours of use in just 15 minutes. Now, you can have a fully-charged phone to go with while you freshen up for an overnight house-party lined-up at your friend’s place after you reach home from the office.

With so many variants around in the smartphone souk having their very own share of exclusive features, we have to keep our eyes open to see whether people will fall for this expensive device [Pixel is priced at $649 (32GB) and $749 (128GB) and Pixel XL is priced at $769 (32 GB) and $869 (128GB) for the US market]. The first pure Google-branded phones are all pumped up to give its major rivals Apple and Samsung a fair bit of fight with its brand-new features.