Are you an Orange County company that wants more business?

Search Engine Optimization (SEO) can help!

What is SEO?

Very generally speaking, as SEO is literally comprised of hundreds of things, SEO is made up of 3 main components: On Page SEO, Off Page SEO, and Social Signals.

Why You Need to Add Search Engine Optimization For Your Business

As you probably already know, the internet is part of almost every day life. Billions of people across the globe use the internet for a variety of purposes. Some utilize it for entertainment, while others use it for business. Regardless, it is absolutely essential for small businesses to create digital marketing plans to target these users. Even if you don’t intend to serve the international market, a solid organic search engine optimization strategy can improve your company’s presence in your local area. Anthony Brooks is an Orange County native that can help your company implement the right marketing strategies. Below, you will see the top reasons for adding SEO Orange County techniques to your company’s online presence.

Orange County Search Engine Optimization Expert – Build Legitimacy

Since you’re reading this, we assume that your company needs to look legit in order to attract clients. When people can’t find you on search engines, they won’t even know you exist. By working with our team on your SEO campaign, you can reach more viewers with higher rankings. If potential customers see your website on the first page of Google, they will immediately see that your site is trustworthy and legitimate, encouraging them to buy your product or service.

So how can we help?

On Page SEO

On Page SEO is doing things to your company’s website and/or Google My Business listing (optimizing it) to make you more authoritative and relevant so that search engines show your website and Google My Business listing (which are the Maps results you see) higher in the search and Maps results. On page seo consists of many things such as properly optimizing the current content on the website; making sure the title tags; meta descriptions; H1, H2, H3 tags etc., are properly optimized; the content has proper keywords and keyword density; the pictures are optimized, geo-tagged, and have proper alt text; optimizing the url structures and proper canonicalization of the urls; proper internal and outbound linking; as well as technical aspects of seo like site speed, schema markup, fixing crawl errors, ssl certificates etc. On Page Optimization also includes doing proper keyword research, and adding new content to the website to help in ranking for additional keywords. Researching your competitors who are ranking higher than you is also part of the job. Just having proper On Page SEO done without anything else can increase your website rankings substantially!

If your company is interested in having On Page SEO done to your website fill out our Online Business Discovery Form or give us a call today at (949) 940-5295!

Off Page SEO

Off Page SEO, in its simplest sense, consists of having authoritative, powerful, and relevant websites, other than your own website, link to your company’s website, which makes search engines think you are more relevant and authoritative, which pushes up your rankings for various search terms. Off Page SEO can also be called link building.

Once a link is connected from another website to your website it gives your website a Backlink. The higher the Domain Authority and Page Authority of the link (Moz’s metric) the better. The higher the Domain Rating and Universal Rating of the link (Ahref’s metric) the better. The higher the Trust Flow with matching Citation Flow of the link (Majestic’s metric) the better. It is also better if the link is a Do Follow link rather than a No Follow link. Even further, it is better if the link comes from a website that is directly relevant to your niche.

Link building can be extremely complicated and it is one of the most misused forms of SEO that there is! It is highly recommended that your company be careful when hiring an Orange County SEO company to do Off Page SEO. I have seen websites completely ruined using improper Off Page link building tactics! Once those bad links are there, they might be there for good!

Many SEO companies outsource their link building to places like India or Pakistan and what gets sent to the website is pure spam which will hurt your SEO efforts and your website’s rankings! You do not want Backlinks from just anywhere!

Brooks Internet Marketing does all link building ‘in-house‘ using our own highly trained SEO experts! If your business is looking for Off Page SEO or Link Building fill out our Online Business Discovery Form to get started or simply give us a call at (949) 940-5295!

Social Signals

SEO is also partially comprised of components of social media marketing, called Social Signals, such as Twitter tweets, Facebook posts, likes and shares, Google posts, etc. which create a buzz about your website, specific pages of your website, or mentions of your website or company, which tell search engines you are more popular and therefore push your website higher in rankings for various search terms.

But this is an extremely generalized explanation, as there are literally hundreds of things that go into SEO to create rankings for your website and Google My Business listing.

By having SEO properly performed for your website, it’s inner pages, and your Google My Business listing, you will get your website and your Maps listings to show up on the first page, or top 3 Maps results, which will allow potential clients to find your business and create both traffic to your website and generate real customer phone calls for your business. Ready to get started? Fill out our Online Business Discovery Form or call (949) 940-5295 to speak to our SEO Experts today!

Choosing The Right SEO Orange County Company – Set Monthly Cost

One of the benefits of SEO is that you can control cost of your marketing campaign. You won’t have to worry about paying for clicks and instead be able to pay a fixed amount for the SEO services. Anthony Brooks of Brooks Internet Marketing has great rates and proven success. If you’re in need a good SEO team, you should check us out.

Orange County Marketing Consultant – Generate Revenue

At the end of the day, your main goal is to make money. The only way to do that successfully is by earning more, and investing more to acquire new clients. Whether you wanto to target people around the world or focus on local traffic, it would be wise to invest in search engine optimization.

By speaking with the top SEO Orange County companies, they will all agree that a reliable SEO plan will be able to help increase your company’s profits. Once you have earned a spot on the first page, your traffic will explode and your revenue will soar to new heights.