Though the site's authors understood their audience well, there was something off about their writing. The page's "About" section proclaimed that "Texas's the land protected by Lord (sic)." Grammatical and spelling glitches were everywhere: "In Love With Texas Shape," "State Fair of Texas — Has You Already Visited?," "Always Be Ready for a Texas Size," "No Hypoclintos in the God Blessed Texas." (Or take this caption for a photo of country music star George Strait: "Life is not breaths you take, but the moments that take your breth (sic) away.") Yet the typos never seemed to raise any suspicions in readers' minds.