Closing a sale is all about making it easier for a prospective customer to finalize the decision to buy. In the pre-internet era, a merchant did this by adapting what could be called as “feel good” strategies. It was all about smiling at your customers, sweet talking to them and improvising in that moment to make the customers reach for their wallets.

But now, in the internet era, there is little or no human intervention. A prospect is perhaps sitting at his home, browsing through your website, clicking on buttons, has greater freedom to decide whether to buy or not. If you are an online business selling certain products or services, the influence you have on them is considerably less which is leading to a high % of visitors who do not conclude a sale even after “Adding to cart” and clicking on “Check out”. A surprising 67.45% of online shopping carts are abandoned, according to a study by Baymard Institute. They have termed this, logically, as “Shopping cart adandonement”.

Businesses can motivate their customer to close the sale by providing benefits like discount coupons, free shipping etc., but all of them cost your comapany some moolah. These cost-incurring options are the go-to strategies for any online businesses to reduce this last moment termination but now, in the age of new-money, there exists even better and stronger incentives which are way more powerful than providing free shipping — Accepting Bitcoin payments.