As privately owned vehicles use sensors to become increasingly connected to each other and to external infrastructure, a massive amount of data is being generated. Yet while gathering such data is now routine, actually identifying insights that can be monetized is still in its nascent stages. Our new report, Monetizing car data: New service business opportunities to create new customer benefits, analyzes consumer perspectives on the prospect of accessing car-generated data, and identifies and assesses the value and requirements of possible car data-enabled use cases. We find that the global revenue pool from car data monetization could be as high as $750 billion by 2030—and our report sheds light on how industry players can quickly build and test car data-driven products and services and develop new business models around that.

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