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The Harper Conservatives are targeting Justin Trudeau in a television attack-ad blitz that launches Monday but ignores Tom Mulcair, despite a poll that suggests the New Democratic Party has overtaken the Tories in popular support.

The attack ad — “Justin Trudeau — just not ready” — is a departure from the vicious broadside that greeted him when he became Liberal leader.

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In that ad, the Conservatives used unflattering footage from a cancer charity fundraiser that showed Trudeau taking off his shirt. Many observers suggested this created a backlash because Canadians find Trudeau likable.

The new ad features a workplace setting with an older man, an Asian man, a middle-aged woman and a younger woman looking through a pile of resumés.

The younger woman notes that Trudeau’s application includes his photo, but his experience “says nothing about balancing a budget or making a payroll.”

“But didn’t he say budgets balance themselves?” interjects the older woman.