“As far as style is concerned, the guys who probably influenced us the most were Jack Benny’s writers,” Orkin told the Tribune in 1975. “They made their big star subject to the same foibles as everyone else, and I also liked what they did with sound. Our commercials have a lot of footsteps and doors opening and closing as well as long Benny-type pauses — which some agencies regard as ‘dead air.’ I think where we succeed and most agencies don’t — few would acknowledge this — is that, frankly, we’re out to entertain people.”