Growing up in Brampton, a suburb of hockey-crazed Toronto, Tyler Seguin noticed there were certain players that meant a little bit more to the community. They were the players who did a little bit more for their hometown, through either charity events or outreach opportunities around games.



That planted a seed in Seguin’s mind. While he was working his way toward the NHL, he had the underlying thought that eventually he’d like to do more with his platform as a professional athlete.



In his final seasons with the Boston Bruins, he noticed that veteran players like team captain Zdeno Chara often met with kids after games. Patrice Bergeron had a suite where he’d bring out members of the community to each game.



Seguin was thinking about all of that when he was jettisoned out of Boston in a 2013 trade. He was labeled a problem child — a stamp that became difficult to shake after it was widely publicized that “he didn’t fit...