Racist internet memes mocking AFL great Adam Goodes have been voluntarily removed from a popular Facebook page, but those responsible maintain they were "just for fun".

The AFL had earlier demanded that Facebook take down the posts, which on Wednesday night appeared on a page followed by about 200,000 people.

Adam Goodes calls out racism.

The page's administrators told Fairfax Media they had deleted the images themselves.

"I deleted because our page was getting a lot of reports and the best way was to delete them!" an administrator said.