Brewgooder ‘Global Gathering’ Clean Water Initiative

We love to help spread the word about any #BeerForGood initiative and this one is a class act! Glasgow-based Brewgooder, the ‘clean water’ brewer, is calling on hundreds of craft breweries from around the world to join its ‘Global Gathering’ – a campaign to use the power of craft beer to bring clean drinking water to 100,000 people in developing countries. Let’s get more breweries from the United States in the mix to raise money for a good cause.

500 Breweries Needed

Launching on November 11, 2019, Brewgooder is aiming to partner with 500 international breweries to brew unique, small-batch beers which will be released on World Water Day in March 2020.

To date, 100 breweries have confirmed their involvement in the Global Gathering project representing 11 countries, including: BrewDog, Beavertown, Seven Bro7hers Brewery, Tiny Rebel, Tempest, Vocation, Siren and Harbour in the UK as well as Brooklyn Brewery and their renowned brewmaster Garrett Oliver, Avery Brewing, and Rhinegeist in the United States, with hundreds of invitations having been sent to craft brewers in almost every country asking them to represent their city, town or area.

Each individual collaboration brew will raise upwards of £500, contributing to a fundraising target of £250,000 for the whole project. All proceeds will be donated to The Brewgooder Foundation, to support its clean water projects.

Alan Mahon (Brewgooder Founder)

Alan Mahon, Founder of Brewgooder, commented: “The Global Gathering aims to bring together one of the most vibrant and passionate communities in the world in order to show what craft beer dan do when it acts together. The craft beer community is no stranger to collaboration, but this project takes that to a whole new level, harnessing it to help empower 100,000 people. Breweries of every size have the opportunity to not only brew some amazing beers as part of a global movement but also have a very real impact on peoples’ lives around the world.”

Every pint of beer created for the Global Gathering will support and accelerate Brewgooder’s numerous projects in Malawi, which include well rehabilitations, new borehole construction, sanitation systems and water mapping to ensure the long term sustainability of well constructions. The foundation has already supported over 132 clean water projects and positively impacted 64,478 lives and counting.

Alan Mahon continued, “Water is the basis of life, and all the good things life has to offer and there are far too many people around the world who have their ambitions, dreams and potential limited by lack of access to a safe source of it. With water kids grow up healthier, girls stay in school longer and people build better lives for themselves. I want the whole craft beer community to make that change for thousands of people this world water day. To have already received the support of 100 brewers in this campaign is incredible, our whole team is humbled by the willingness of so many incredible brewers to adopt our mission as their own, and we cannot thank them enough.”

Hey Brewers, Let’s Do This!

To make it easier for brewers of all sizes to get involved, Brewgooder has partnered with Crisp Maltings to donate 20 bags of malt to each participating brewery for their unique brew.

Breweries can receive a 10% discount on any keg used in the Global Gathering by speaking to their local Kegstar contact.

The packaging design for each collaborative beer will be inspired by the theme: water. Each individual brewery will create their own designs. Two distinct colors will be used: orange to represent beer and blue to represent water.

Release Date

Once brewed, every beer will be released simultaneously at participating venues March 20-22, 2020 which coincides with World Water Day.

For More Info

Elsa Druiett at Manifest London

[email protected]

Hey Beer Drinkers! Stay in the Know

Sign up to get Brewgooder’s ‘Global Gathering’ updates. They’ll let you know everything about the campaign, advance beer list and where YOU can get your hands on them!

About Brewgooder

Brewgooder is founded on the desire to transform the world through the power of beer. With the help of their backers, Brewgooder will help lift hundreds of thousands of people out of poverty. It’s not a gimmick or some corporate social responsibility exercise. It’s something they passionately believe in helping people around the world get safe and easy access to clean water. It currently sells its Clean Water Lager which directly fund its Brewgooder Foundation.