Twitter marketing has become a complicated channel for even the savviest social marketers.

Twitter has gone from a place for people to share their every thought into a powerful marketing platform that lets brands speak to their audience in real-time. With over 321 million monthly active users, it’s easy to see why companies keep using Twitter after all of this time. But it’s no longer enough to Tweet about the latest trending topic occasionally.

Like every other social media platform, finding marketing success on Twitter takes strategic planning and intentionality to stand out and keep your audience engaged.

Let’s talk about the best ways to use Twitter to market your business, engage with your audience and use the platform to meet your overall social media goals.

How to use Twitter for marketing

At first glance, it may seem like the only way to use Twitter is just to show up and start Tweeting. While you do want to be prepared with plenty of content, there are some strategies that successful businesses use to stand out on the platform and use it to their advantage.

Let’s dive into some Twitter marketing tips that any brand can use to make the most out of the platform. If one of these strategies catches your eye, jump right to it with these links.