Former Australian Prime Minister Bob Hawke listens to a speaker during a session at the World Leaders Forum for commemorating the 60th anniversary of South Korea at a hotel in Seoul October 30, 2008. REUTERS/Jo Yong-Hak

MELBOURNE (Reuters) - Former Australian prime minister and legendary beer drinker Bob Hawke may become a legendary beer maker after he launched his own craft lager on Thursday.

He served up a schooner of “Hawke’s Lager” at a Sydney pub, saying, “how’s that for a pour?” to a round of applause.

Hawke’s Brewing Co’s lager will be served on tap at 11 pubs across Sydney and the northern city of Newcastle from Thursday while cans bearing his likeness will be released on ANZAC Day on April 25.

Australia’s third-longest serving prime minister, Hawke, 87, broke a world record for downing a yard of beer in the fastest-ever time during his time at Oxford University in the 1950s.

Hawke said he any profit owed to him would go to environmental charity Landcare.

“I set up Landcare when I was prime minister and it was great work and I thought it was an appropriate repository for my share of the profits,” he told media.