Move over Hillary Clinton. Another female presidential candidate is set to enter the race this Autumn: Barbie. Make that Barbies, because, for her sixth run for the Oval Office, the plastic pop-culture icon will be sold as a two-doll Barbie president and vice-president set in a range of skin tones.

The concept is in line with what Richard Dixon, president and chief operating officer of Barbie’s California-based maker Mattel, described as an ambitious “diversity revolution” for the plastic icon. “It’s a far cry from the Barbies of dated ethnic old,” he declared at a recent conference in Los Angeles.

Stepping down from her princess pedestal with the aid of a new flexible flat foot that, according to Dixon, has “liberated Barbie from high heels”, the new Everywoman Barbie (recently resculpted in three “real woman” body types – tall, petite and curvy) even comes with her own Darwinesque hashtag, #TheDollEvolves and slogan: “Imagination comes in all shapes and sizes. That’s why the world of Barbie is evolving.”