Pizza Hut Inc. plans to put its new logo on a Russian rocket carrying a piece of the International Space Station.

The 30-foot advertisement will be placed on a 200-foot Proton rocket scheduled for a mid-November launching from the Baikonur Cosmodrome in Kazakhstan. The rocket will carry the space station's living quarters.

Pizza Hut's chief executive, Mike Rawlings, said today that the chain, a unit of Tricon Global Restaurants Inc., would pay about half the price of a 30-second television ad during the Super Bowl -- now as much as $2.5 million -- for the rocket ad. He would not be more precise.

Company officials plan to use the launching as the centerpiece of a space-oriented campaign. including commercials featuring the liftoff.