Boost your business up through digital marketing

What is online marketing?

Often you hear about online marketing as its trendy phrase for any business. Whenever you hear digital marketing, online marketing or online promotion first thing that strike in your head what is it. For your convenience, it would be defined easily as when you want to promote your services or products through online such as email Marketing Social, Social Media Marketing (SMM), Search Engine Optimization (SEO) display advertisement etc is called online marketing.

How does online marketing help your business?

The whole world is going to be a global village due to digitalization. The Internet has become the part and parcel of our life. So online marketing is a much more direct route to reach your potential customers. You can reach to a huge number of potential customers through online marketing which you can’t do by following traditional marketing strategies. Online marketing is crucial for B2C businesses and important for B2B businesses.

How does online marketing promote your products or services?

There are several techniques that have been used for online marketing. Firstly, let’s talk about email marketing.

Email marketing:

email marketing is one of the most traditional ways for creating your brand. Whenever you send an email to a customer. He will visit your page and if he likes your products or services, he will buy it. Don’t lose your hope if he doesn’t purchase your product or service immediately. Visiting in your website or viewing your brand name will increase your brand value.

Before doing email marketing, mind it, don’t send spams and always send email from valid email source.

Social media marketing (SMM):

Nearly one-third of the people in the world are using social media. So, social media is deemed as a significant place for getting a vast number of potential customers. Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Instagram, Tumblr, Flickr, Reddit, Snapchat, WhatsApp, Quora & Delicious are the names of social media sites. There are free and paid campaign for advertising on these social media sites. Apart from the campaign, posting in groups and pages can boost up your brand image. You can add people in your community or group or page and turn them into your successful customer. whenever you share something on the social site that contains your page URL, you will get backlinks. And it will help your site to move up in the Search Engine like Google, Bing etc.

Search Engine Optimization (SEO):

SEO refers to the process by which you can take your website to the 1st page of Search Engine. As your website contains your products or service, SEO will help your product or service to be more viewable in the search engine and eventually enhance your business. There are several tricks and techniques for doing SEO. Firstly, let’s talk about ON page SEO. Content is called the heart of any website to rank on in the search engine. Before writing content, you must abide by the rule and regulation of content writing. You must take a good keyword with high search volume and less competition. Always try to write content in the simple sentence and active voice which is good for readability. Your keyword density should be between 1-1.5%. After creating content, you need to publish it on your website where you should give H1, H2 and H3 headline. Your page title needs to have your focus keyword. Your page URL should be matched with your keyword.

After the page being published, you need to do OFF page SEO. There is two type of SEOs, one is black hat SEO and another one is white hat SEO. Search Engine optimization is an integrated topic which includes blog commenting, private blog, paid backlink building, web 2.0 submission, infographics submission, broken link building, Wikipedia broken link building, video submission, Press Release Submission, Acting as Resource page, social bookmarking and so on.

Display Advertisement:

Display advertising is a type of online advertising that incorporates many different formats and contains like as text, images, flash, video, and audio. This type of advertisement may appear in different look like expanding, interstitial, banner etc. Text ads show only the words while rich media ads provide much more to involve an audience with your ad. The ad can expand, float, etc. You can select a demographic location, target a specific group of customer and range of money that you want to spend for your ad. You can also see the conversion rate of your viewers to your product and easily understand the success of your campaign. Different platforms may have

Display advertising is a type of online advertising that incorporates many different formats and contains like as text, images, flash, video, and audio. This type of advertisement may appear in different look like expanding, interstitial, banner etc. Text ads show only the words while rich media ads provide much more to involve an audience with your ad. The ad can expand, float, etc. You can select a demographic location, target a specific group of customer and range of money that you want to spend for your ad. You can also see the conversion rate of your viewers to your product and easily understand the success of your campaign. Different platforms may have different option for your ad. For example, advertisement campaigns on Facebook and Pinterest are different.

Pay-per-click (PPC):

Other than display advertisement, pay-per-click (PPC) advertainment is playing a vital role in online marketing. It is an auction where a number of advertisers bid against each other to show up their website on the top spot of a search engine like Google, Bing, and Yahoo.

Classified ad:

Posting your product or service on classified add site can enhance your business. There are two types of the campaign for classified ad sites. One is paid and another one is free of any cost.

Conclusion:

Online marketing is now becoming top most subject in digital marketing. And it is now replacing the traditional marketing. So there is no way expect adapting online strategies to grab your customers.