The label operates under the banner “Hearing is believing.” Dann admits he’s not the most visual person. Instead, he truly relies on his ear to find his artist. “The best bet to identifying an artist—whether it’s their voice, whether it’s the way that they produce music, whether it’s their songwriting—is being able to capture that feeling in a single take," he says. "That’s something we can build a career off of." His first rule of house is that the artist side of MOAG wouldn’t talk to anyone in the label offices until the album was finished. There are no artist conversations, artwork conversations, or touring conversations until a full record is finished. This, he says, is how he prevents any outside pressures from contaminating the artist’s very pure product. The label’s studio is intrinsically intertwined in the fabric and foundation of the label’s hitmaking oasis.

This year, Mind of a Genius will properly introduce themselves to the world through debut albums from each of their artists. Gallant’s debut album will arrive in April around the same time that he heads out as an opening on ZHU’s first North American headlining Neon City Tour. The tour kicks off with performances by both acts at this year’s Coachella. ZHU’s album will arrive this summer, while THEY. and Klangstof’s debut full lengths will follow soon after. “My biggest goal for this year is to hopefully get everyone attached to my acts via their albums," Dann says. "They all have such incredible stories to tell." THEY. is currently dominating cities every night on tour with Bryson Tiller. For Klangstof, Dann is working on a deal that will allow him to open for one of the biggest acts in the world. Success for the label is not defined by streams or money. As Naficy explains. “It’s more about impact and giving the youth the same experience that we had. I want that 13-year-old kid to feel the same way the first time I heard Nas, or Sade, or Pac. They deserve that.”