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Boxed in by a rule designed to help small retailers, a London pot producer has found a way to flex its muscle and triple its presence in the local market months before Ontario opens the industry to private sellers.

Limited to a single store to sell cannabis, Indiva is partnering with a newly created company to open 10 marijuana dispensaries across the province, including two more in London.

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Indiva had announced plans to open multiple pot shops throughout Ontario, but the province scuttled those plans last month after releasing its retail rules that limit pot producers to a single store attached to their production site.

Now, Indiva has bought a 9.9 per cent stake in Retailgo Corp., which will operate a string of dispensaries under the name Ouid when bricks-and-mortar stores open in April.

“It’s also a chance to be part of a brand new legal industry . . . There’s not too many opportunities in life where you can be part of something right from the ground floor.” said Indiva’s chief operator, Koby Smutylo.