Football fans can soon expect less commercials in between games.

“Together with our broadcast partners, we will be working to meaningfully reduce down time and the frequency of commercial breaks in our game,” announced NFL commissioner Roger Goodell on Wednesday via Twitter. “We will also be giving our broadcast partners increased flexibility to avoid untimely breaks in the action. For example, we know how annoying it is when we come back from a commercial break, kick off, and then cut to a commercial again. I hate that too. Our goal is to eliminate it.”

The 58-year-old revealed that the decision was made in response to fans hoping that the NFL could minimize the amount of “unnecessary disruptions to the game on the field.”

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The goal, according to Goodell, is to provide more focus of the game, less on unwanted distractions.

“We also know that you feel there are too many elements in the broadcast that aren’t relevant to the play on the field,” he added. “With our partners, we will be looking to instead focus on content that is most complementary and compelling to you — whether that is analysis, highlights or stories about our players.”

“All of these changes are meant to give you more of what you want: a competitive game with fewer interruptions and distractions from the action,” he added.

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Goodell told USA Today that these changes, expected to arrive in the coming seasons, was something he wanted to take action on for a while.

“We have seen commercialization maybe creep into the game in areas that we don’t think is appropriate,” he told the publication. “And we’re going to work with our network partners to try to pull that back, to make sure that we can create that compelling experience for our fans.”