Syracuse, N.Y. -- Anthony Queeley is a college football player getting paid.

People will meet him at an agreed-upon location to make a transaction.

"I’m making good money,” Queeley said.

Queeley won’t say how much money he brings in each month, but he says he turns a profit selling high-end sneakers on the re-sale market for hundreds of dollars more than their retail value.

And, perhaps of top concern for Syracuse football and its fan base, the school says he’s not violating NCAA rules.

“It’s just a passion I have since a young boy,” Queeley said. “I loved sneakers. Once I found it can make me money, I was like, OK, that’s just extra.”

Queeley is a redshirt freshman wide receiver from Orlando, Fla., who is vying for a starting role on offense after nearly earning his way onto the field last season.

He is allowed to use his name to promote his business thanks to a little-known NCAA provision called a previously approved waiver.

Athletes aren’t permitted under NCAA rules to earn money using their name, image or likeness. They can’t promote products or businesses.

Queeley is able to get legislative relief because he isn’t using his status as an athlete to promote his business, and his product isn’t tied to his identity as a football player.

If he was selling cleats, he’d be in violation.

If he was selling workout clothes, similar to those he’d might wear while training, he’d be in violation.

“These are high-end sneakers,” said Justin DiTolla, who works in Syracuse’s compliance office.

“They’re not athletic equipment. There’s a separation between your identity as a student-athlete and the sneakers themselves.”

Queeley’s business, found on Instagram as kicksqtopia, falls under bylaws 12.4.4 and 12.5.2.1 of the previously approved waivers checklist.

He has to meet a handful of criteria, including one that says his involvement with the business started for reasons unrelated to athletics.

Queeley started selling sneakers as a junior in high school. He was a “sneakerhead” growing up. His first pair of Jordans were the 11 Concords, the black-and-white shoe Michael Jordan wore when he came out of retirement to return to basketball and in the movie “Space Jam.”

“It was just a classic that MJ released,” Queeley said. “I had the 2011 version. I never had the chance to get the OG 2000. But who knows? Sooner or later we’ll come across that.”

Queeley wants to major in sports management and minor in business. As he transitioned to college, he figured his sneaker business dovetailed with his entrepreneurial career goals.

He uses online apps such as StockX, GOAT and Suplexed to acquire and sell inventory. He picks up boxes of sneakers shipped to a UPS store less than a mile from Manley Field House and also buys sneakers off his teammates and in-store at Destiny USA.

Some sneakers are categorized as “hype” sneakers. These have a high demand.

And Queeley knows the business. Shoes such as Yeezys, an off-white collaboration with Virgil Abloh and Nike, as well as retro Jordan 1s are likely to net more money because the market value will increase.

“These shoes will come out for $160, and sometimes the market value will range around $500-plus,” Queeley said.

“If you can get your hands on one of those hype sneakers for retail, oh, you’re bound to make profit.”

Queeley said about 10 of his teammates have purchased sneakers from him. They can’t talk about Queeley’s business because it would be seen as promoting it, a violation of NCAA rules. Their faces cannot be used in any pictures for the same reason.

Syracuse University is not allowed to draw attention to Queeley’s business, either, meaning this wouldn’t have gotten any media coverage until Syracuse.com/The Post-Standard found Queeley’s business on Instagram.

DiTolla, the compliance director who works with Queeley, said he is the only SU athlete to put in for a previously approved waiver. At his last job at UCLA, DiTolla said he processed about four or five a year.

Queeley keeps a log of his sales and shares that with DiTolla, ensuring the money he says he is bringing in is fair and honest.

As long as Queeley is not giving another athlete a benefit or a discount not available to any other customer, he can choose his own selling price.

As spring practice comes to a close in a couple weeks, Queeley is excited to devote more time to his business. Spring- and summer-like weather is coming. Tax returns have recently come back, and that means more disposable income for potential buyers.

“It’s impressive,” DiTolla said. "To have that spark and energy on top of playing football, he’s got a great spirit.

"He’s very, very smart.”