BISMARCK - North Dakota is updating its "Legendary" brand, Gov. Doug Burgum announced Friday, Oct. 5.

The new "Be Legendary" brand refreshes the Legendary moniker that has been used to promote the state for more than 15 years. The governor's office also unveiled a new logo Friday.

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Burgum's spokesman Mike Nowatzki said the new brand will be phased in on the state's website and the 2019 tourism campaign.

"The Legendary brand has proven to be a good investment, and this new refresh will allow us to expand that further," North Dakota Tourism Director Sara Otte Coleman said in a statement. "Be Legendary conveys a renewed spirit and the unlimited promise and potential of our state. It allows us to expand our message to reach new audiences, from the people who live here to those who visit."