President Donald Trump used his bully pulpit on Wednesday to attack Nordstrom, which is one of several retailers that has recently announced that it will stop selling his daughter’s clothing line.

In a tweet sent out Wednesday morning, Trump complained that Nordstrom had treated daughter Ivanka Trump “so unfairly” by dropping her fashion line from its stores.

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My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible! — Donald J. Trump (@realDonaldTrump) February 8, 2017

Nordstrom isn’t alone, however, as retailers Neiman Marcus, Belk, Jet, and ShopStyle have also announced plans to discontinue sales.

Although there has been a concerted campaign called “Grab Your Wallet” to get retailers to stop selling Trump’s clothes, all retailers have claimed that their decisions to halt sales were entirely financial, and had nothing to do with politics.

Nonetheless, Trump’s tweet on Wednesday marked the first time that an American president had ever publicly chastised a private company for not doing enough to help his daughter make money.

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The reaction online was a mix of shock and ridicule that has become a staple of reactions to Trump tweets — check out the top ones below.

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that's the free market snowflake — Jason Camp (@Tormut_Rose) February 8, 2017

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Nordstrom has rightly just been added to the terror watch list. Kellyanne Conway to speak on today's massacre shortly. — Jeffrey Wright (@jfreewright) February 8, 2017

https://twitter.com/SouthernKeeks/status/829363816911749120

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Seriously? Nordstrom is what our Idiot In Chief is focusing on? pic.twitter.com/FQilZky5jm — Lisa Bialac-Jehle (@laserenita) February 8, 2017

And? Marines on the way? — Ralf Benkard (@RalfBenkard) February 8, 2017

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We're a few days away from "Don Jr has a great new line of golf wear: Great Value! Buy it or else!" https://t.co/XP8ydT6lFw — Chris Hayes (@chrislhayes) February 8, 2017

https://twitter.com/finlayson_diane/status/829363701526446080

they dumped her at the last minute she never saw it coming like you did to your wife's — trump dumper (@paul_the7thson) February 8, 2017

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ugh don't make me shop at nordstrom in protest I'm not nearly rich enough — Julia Bush (@jabush) February 8, 2017

Business decision. Most Nordstrom shoppers dislike YOU. Your disastrous trainwreck has rubbed off on Ivanka. Tough! — DBraden (@MecCoffee) February 8, 2017

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https://twitter.com/BecketAdams/status/829362956278304769

The President has now spent more time attacking Nordstrom than he has Vladimir Putin.https://t.co/autIBYHSd4 — Kyle Griffin (@kylegriffin1) February 8, 2017

“King Trump publicly flogs tailor for insulting the honor of his daughter. Tailor’s workshop destroyed by loyal peasants." — Ben (@BenHowe) February 8, 2017