What’s in a campaign logo? For Scott Walker, beauty is in the eye — or eyeglasses — of the beholder. But some aren’t finding much beauty.

The Wisconsin governor is set to announce his bid for the Republican nomination for president on Monday, and made quite a show of unveiling his logo. Almost immediately, a Twitter user found a problem.

It’s here. It’s out. Introducing, the official campaign logo. RT if you’re excited for Scott Walker! #Walker16 -STAFF pic.twitter.com/OcPvmAI2Qh — Scott Walker (@ScottWalker) July 10, 2015

Scott Walker spent 5 days revealing a logo that he stole from an eyeglass company. https://t.co/X2JnEts3p2 — Stephen Miller (@redsteeze) July 10, 2015

A nationally known eye wear company’s logo design shares more than a casual similarity with the Walker logo’s key element, a stylized American flag replacing the “E”.

Walker’s campaign broke the image into nine panels and posted one panel per day on Instagram starting July 2. The long, slow process culminated in an image that would look best on a 12-foot wall display.

.@ScottWalker used 9 Instagrammed pics to reveal his campaign logo http://t.co/VBVIwkGLNa pic.twitter.com/8MbzUBVOT2 — Kemberlee Kaye (@KemberleeKaye) July 10, 2015

Developing: Scott Walker’s Campaign Logo Will Contain the Letter ‘E’ http://t.co/PJs8TgBhnG via @bpolitics — Matt Walker (@MattWalkerWI) July 6, 2015

Twitter users reacted to the logo gaffe with some gentle needling. After all, Walker isn’t the only logo-challenged candidate in this race.

@redsteeze I can’t see why he did that. This really doesn’t look good. Someone should clue him in to the optics. — Eric Spencer (@JustEric) July 10, 2015

I’m supporting Walker (for now), but his ad team couldn’t pick a better logo? pic.twitter.com/Hc6D43JRux cc: @aaronarnwine — Jean R. Ewing (@GenNerd) July 10, 2015

A few alternate logo suggestions were undoubtedly rejected by Walker’s campaign team.

I’m not waiting a week and a half for the new @ScottWalker logo, so I made an original design for him. pic.twitter.com/6mzAWU4VCA — jon gabriel (@exjon) July 2, 2015