CHICAGO (BRAIN) — Mike Mercuri and Jeff Shupe — two of SRAM's six co-founders — are transitioning into new roles at the component brand. Both are celebrating 30 years with the brand this year.

Mercuri (better known as "Merc") is stepping down from his full time executive vice president role June 1. He was elected to SRAM's Board of Directors at the board's January meeting. In addition to being on the board, Mercuri will serve as an ambassador to SRAM's dealer community. The company said he will be "developing a better understanding of how SRAM can support its dealer base."

Mercuri served as vice president of product for 15 years before transitioning to EVP last July. He hands off the reins of product development to Ron Ritzler and Sander Rigney.

Shupe, SRAM's COO, is retiring June 1. Shupe was instrumental in establishing SRAM's global manufacturing network. He'll be taking some time off with to travel with his family before setting his next course. "Jeff's relationships within the industry are legendary, and we will be following his next adventures with enthusiasm," the company said.

SRAM will announce a new COO in the coming weeks as the formal search nears conclusion.

Additionally, SRAM's general manager of Asia, Hank Kao, will transition to senior consultant in Asia. "Hank's industry knowledge, network of contacts and influencers will keep SRAM well advised," the company said.

Kao is celebrating 28 years at SRAM. Bob Chen, who is currently the head of SRAM's Asia Development Center, will assume Kao's role of general manager for Asia.