The Brief

I was commissioned by Seattle University's student government to design a brochure showcasing local attractions around the Central District of Seattle. The purpose of this brochure was to attract new students to visit and experience other cultures, many of which can be found just down the street. The title, "Beyond 12th & Jeff" is a reference to one of the cross streets Seattle University is located on, 12th Ave & East Jefferson St, colloquially known as 12th & Jeff. The brochure needed to catch the eye, to attract otherwise uncaring student passers by, so I chose to use an energetic, brightly colored illustration of the cross streets for the cover and a color palette based on the palettes used in prior campaign material.