“The creator of Sleeping Giants reportedly told DigiDay, “The biggest way that this disinformation will continue is ad revenue, just like any news source. Beyond really wanting to stop this nonsense, this effort was really born out of the need to inform advertisers about the kind of material that they’re sponsoring. This isn’t supposed to be a boycotting effort as much as an information effort.”

“The Sleeping Giants (Twitter handle: @slpng_giants) account was created last month. At time of writing the account had 3,144 tweets and 11,200 followers. Sleeping Giants says “We are trying to stop racist websites by stopping their ad dollars. Many companies don’t even know it’s happening. It’s time to tell them.”

“Of course Breitbart isn’t even remotely racist but left-wingers don’t let facts get in the way of an activist push. They know that smear jobs work, especially in the timid corporate world where companies routinely surrender to left-wing extortionists like Al Sharpton without much of a fight.

Food manufacturer Kellogg’s has withdrawn its ads from Breitbart, claiming the site is not “aligned with our values as a company.” The company offered no examples of how Breitbart’s values actually differ from its own.

“The decision by Kellogg’s will have “virtually no revenue impact on Breitbart.com,” the news organization wrote. “It does, however, represent an escalation in the war by leftist companies like Target and Allstate against conservative customers whose values propelled Donald Trump into the White House.”

“Welch’s, a maker of juices and jams, is dropping Breitbart.

“Facebook user Mary Dibbern wrote to the company: “Welch’s is advertising on the Breitbart site. I will boycott all Welch’s products, plus post a photo of the ads onto my FB and Twitter accounts if Welch’s does not stop giving Breitbart their advertising business.”

“Welch’s promptly caved: “Mary, we assure you that we are taking the necessary steps to remove all Welch’s content from this site, and others like it. Thank you for reaching out.”

“Other companies withdrawing advertising from Breitbart include pharmaceutical manufacturer Novo Nordisk, insurance provider Allstate, eyeglass maker Warby Parker, San Diego Zoo, 3M, AARP, Earthlink, L’Occitane, Paperless Post, Saddleback Bags, and U.S. Bank.

“AppNexus Inc., a digital ad firm, has banned Breitbart from using its ad service, Bloomberg reports. The firm “decided the publication had breached a policy against content that incites violence.” AppNexus is reportedly second only to Google in the ad serving market for publishers.

“AppNexus mouthpiece Joshua Zeitz said, “We did a human audit of Breitbart and determined there were enough articles and headlines that cross that line, either using coded or overt language.”

Zeitz claimed preposterously that Breitbart isn’t being targeted for its conservative inclinations. “This blacklist was solely about hate speech violation,” he said.”