Less than a week after the Impossible Burger made its grocery store debut in California-based Gelson's Markets, the brand is heading east.

The plant-based meat goes on sale Thursday at all 100 Wegmans grocery stores in seven states and two Manhattan Fairway Market locations, Silicon Valley-based Impossible Foods announced.

Wegmans has stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, Massachusetts and North Carolina. The Fairway locations getting the product are the 74th Street and 86th Street stores.

The company said in a news release it will "expand its retail presence by launching the Impossible Burger in industry-leading grocery stores in key regions" throughout the year and in early 2020.

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Impossible's launch into grocery stores comes after three years in restaurants and less than two months after the Food and Drug Administration on July 31 approved the protein-based color additive Impossible Foods uses to make its burgers look and “bleed” like real meat.

The meat-free burgers are sold at more than 17,000 restaurants, including White Castle, Burger King, Red Robin and The Cheesecake Factory.

A 12-ounce package of Impossible Burger will cost $8.99 at Wegmans, Fairway and Gelson's.

The Impossible Burger made its grocery store debut at Gelson's Markets Sept. 20.

According to the news release, during its first weekend on sale at Gelson’s, the Impossible Burger “outsold ground beef from cows based on both revenue and total number of pounds sold” and “was the No. 1 packaged good sold” at the 27-unit chain.

"The Impossible Burger generated more excitement than any other single product we’ve seen in more than a half-century of operations,” Gelson’s Markets CEO Rob McDougall said in a statement.

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This article originally appeared on USA TODAY: Impossible Burger: Plant-based meat launches at Wegmans Sept. 26