X-Men will match If not exceed ASM2's domestic box office, meaning lots of eyeballs, but there are no toy tie-ins. The Fox shut out is real. — robertliefeld (@robertliefeld) June 1, 2014

It's not $$$$ that matters in this strategy, it's the hearts and minds of kids/toy buyers, not-too-subtly communicating what's "important" — robertliefeld (@robertliefeld) June 1, 2014

Cap 2 toys & ASM2 toys everywhere, X-Men - zippo. No promotions from toy aisles. Starve those properties. Makes X-Men comeback impressive! — robertliefeld (@robertliefeld) June 1, 2014

No emotion in these facts/reporting, it's just numbers and business. But the messages are clear. — robertliefeld (@robertliefeld) June 1, 2014

X-Men DOFP toys would get in the way of upcoming Guardians of the Galaxy onslaught of toys. — robertliefeld (@robertliefeld) June 1, 2014

Bottom line, it's a ballsy move to downgrade properties with high profile, big budget support in favor of stuff you control wholesale. — robertliefeld (@robertliefeld) June 1, 2014

Gotta respect it. And equal respect to those properties slugging it out without equal support across multiple platforms. — robertliefeld (@robertliefeld) June 1, 2014

You gotta understand, I love this stuff!! I love the business of comic films/brands and the unique situation Marvel has with their licenses — robertliefeld (@robertliefeld) June 1, 2014

My un-informed prediction, Sony will split producing/financing w/Marvel on next Spidey film and open door for inclusion in Avengers 3 — robertliefeld (@robertliefeld) June 1, 2014

My twitter observations come from my view of the licensing/branded world and the public info at my finger tips. Same info available to all. — robertliefeld (@robertliefeld) June 1, 2014

Just connect the dots.... — robertliefeld (@robertliefeld) June 1, 2014

I root for the underdog, and as a result of the Fox ownership of X-Men films, the best selling X-Family has to work a whole lot harder. — robertliefeld (@robertliefeld) June 1, 2014

X-Men Days of Future Past has made $500 million in one week. Sit. Down. This is a franchise surging after a post Last Stand lull. — robertliefeld (@robertliefeld) June 1, 2014