Lance Armstrong dropped his fight against doping charges Thursday, which means he will be stripped of his seven Tour de France titles. But his loyal sponsors are not stripping him of their support.

Nike stood by Armstrong, much as it stood by Tiger Woods after revelations about his extramarital affairs in late 2009.

“Lance has stated his innocence and has been unwavering on this position,” said Mary Remuzzi, a Nike spokeswoman.

Anheuser-Busch InBev, for whom Armstrong has starred in Michelob Ultra commercials, said nothing would change in its relationship with him, which began in 2009 with a three-year contract. “He has inspired millions with his athletic achievement and his commitment to helping cancer survivors and their families,” Paul Chibe, Anheuser-Busch’s vice president for United States marketing, said in a statement.