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Moms line up at EcoBuns Natural Parenting and Baby Boutique in Holland to buy the limited edition "Purrrfect" diaper on Friday, June 10, 2016. (Courtesy photo)

HOLLAND, MI -- Diapers have joined the ranks of collectibles.

These coveted "limited edition" cloth diapers with cute designs so popular they can be resold -- even after months of use.

This trend completely makes sense to Angie Smith, who was second in a line of about 50 people outside a Holland baby boutique on Friday, June 10.

"Those who get cloth diapers get really excited for limited edition ones," said the Holland mom. "You can resell them. Most sell for at least half or three-quarters of the price you paid."

Some of the shoppers drove in as far as Marquette, Bay City and Indiana because EcoBuns Natural Parenting and Baby Boutique is the only store in Michigan selected by the Montana-based GroVia to sell its limited-edition "Purrrfect" diaper.

The design brings together a trifecta of adorableness: Rainbows, unicorns and kittens.

"It's cute and girly," said Smith, who has a 20-month-old daughter and another girl due in three months.

If it seems odd that used diapers could hold their value, it's because the cloth nappies continue to look like new. Smith says the diapers are easy to clean.

Stefanie Grabemeyer drove in from Dowagiac to buy a limited edition diaper at a Holland baby boutique. (Courtesy photo)

The Purrrfect diaper sells for about $32, more than typical cloth diaper that retails for $17 to $22, depending on the style.

Marissa Berghorst, store co-owner, ordered extras for the shop located in the Holland Town Center, at 12330 James St., by baby clothier Carter's.

"We had ordered enough hoping it would last through the summer, but (they aren't) going to last," Berghorst said.

Cloth diapers have a two-prong appeal. They are better for the environment since they don't end up in landfills. And many believe they can be cheaper in the long run.

"Over time, a family can save $2,000 on an average child that goes through 7,000 to 9000 diaper changes from birth to potty training," Berghorst said.

Berghorst compares the diaper collecting trend to the fun she had collecting Beanie Babies as a kid.

"These prints come out; they are so cool and fun," she said. "Parents have a great time getting them into their collection."

It has also been good for business. EcoBuns sells more than 100 diapers a week.

Three years ago, Berghorst bought the boutique with her mother, Vicki Pierce, and sister, Meghan Osterbaan. The three had arrived at crossroads. Berghorst was coming out of divorce, Osterbaan just had her first baby and Pierce was selling a business.

Berghorst convinced her mom and sister to buy the EcoBuns, and then she approached the owners about selling the store. She was one of the EcoBuns' first customers when it opened in 2009.

The eco-friendly baby boutique carries a range of products from sheets to organic sunscreen. It draws customers from across West Michigan, partly because similar stores have gone out of business or stopped selling cloth diapers.

Berghorst credits the growth of the business to creating a place where customers find a sense of community. The staff know the regulars by name.

"It gives moms a real connection," said Berghorst. "They are excited to be around other families in a time that can be lonely. We get to know our customers at an intimate level."

Smith has been shopping at EcoBuns for two years. Over that time, she bought 70 diapers.

"That's way more than I need," said Smith, who goes through about 30 diapers every three or four days when she does a wash.

While she will probably buy more diapers, she doesn't think of herself as a hardcore collector. She isn't sure she would drive hundreds of miles to buy a diaper, even a super cute one covered in rainbows, unicorns and kittens.

"I don't know if I would drive that far, but people love their diapers," Smith said.

Shandra Martinez covers business and other topics for MLive. Email her or follow her on Twitter @shandramartinez.