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SAN FRANCISCO — In the midst of the United States’ bitter national debate on gun violence, gun manufacturers and videogame makers are delicately navigating one of the more peculiar relationships in American business.

Violent “first-person shooter” games such as “Call of Duty” are the bread and butter of leading video game publishers, and authenticity all but requires that they feature brand-name weapons.

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Electronic Arts licensed weapons from companies like McMillan Group International as part of a marketing collaboration for “Medal of Honor: Warfighter.” Activision Blizzard gives “special thanks” to Colt, Barrett and Remington in the credits for its “Call of Duty” titles.

Rifles by Bushmaster, which made the gun used in the Newtown, Connecticut school shooting last December, have appeared in the hugely popular “Call of Duty.”

Yet, in the wake of the Newtown shooting, the biggest advocate for gun ownership, the National Rifle Association, took aim at videogames to explain gun violence. One week after 20 schoolchildren and six adults were killed in the shooting, NRA chief executive Wayne LaPierre called the videogame industry “a callous, corrupt and corrupting shadow industry that sells, and sows, violence against its own people.”