Hong Kong (CNN Business) Six months ago, Verizon declared that its media brands were virtually worthless. Now it's trying to reinvent the business under a new name, with a plan to turn readers into online shoppers.

Alibaba BABA as Verizon Media's CEO nine months ago, wants to diversify revenue so that ad sales, subscriptions and transactions are roughly equal in size five years from now. Guru Gowrappan, a formerexecutive who took the helmas Verizon Media's CEO nine months ago, wants to diversify revenue so that ad sales, subscriptions and transactions are roughly equal in size five years from now.

His teams have recently launched a bunch of offerings the company hopes will help it pivot from being a collection of traditional media websites — such as Yahoo, HuffPost and TechCrunch — to becoming more of a one-stop "super-app" that also lets you buy sneakers, book movie tickets and trade stocks.

"This is something new that we just launched," Gowrappan told CNN Business in an interview Monday, pulling up an updated version of the Yahoo Mail app and tapping at the screen. Beside his emails, a "Deals" tab appears, listing a slew of online shopping offers meant to be tailored to your preferences.

"[It's] kind of enabling commerce through mail, but we're going to lean in more," he said.

Verizon Media CEO Guru Gowrappan speaking in April in New York City.

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