For some Oreo fan, it could be a big payday.

Nabisco is asking devotees of the sandwich cookie to submit their ideas for the next Oreo flavor via the Twitter hashtag #MyOreoCreation for the chance to win $500,000.



The “Firework” Oreo, the newest cookie flavor, was in stores on Monday. It has been described as an Oreo with Pop Rocks (a candy popular in the 1970s) in the creme.