Another problem is, as usual, the media. When they focus on the minority of scientists with conflicts of interest and/or who cheat, people may start to believe all scientists are like that. This is especially true when people have never met a scientist in real life.

And there is the usual problem of scientists being prickly and hard to understand. And...the list can go on and on.

But whatever the reasons, there will be a temptation by scientists to ignore their growing unpopularity. After all, they will probably get to continue to design experiments and solve some of the fundamental mysteries of life, the universe and everything no matter what the public thinks of them.

This head-in-the-sand approach would be a big mistake for lots of reasons. One is that public mistrust may eventually translate into less funding and so less science. But the biggest reason is that a mistrust of scientists and science will have profound effects on our future.

Ignoring Science at Your Own Peril

Science often reveals things we don’t want to hear (inconvenient truths). In these cases, scientists need to be able to explain the science so that people will see what needs to be done to ensure a happy and healthy future. This is much harder to do if people don’t trust the messenger.

An example of this is global warming. No one really wants to give up fossil fuels.They are relatively cheap, we have an infrastructure in place to get most people the energy and power they need, and fossil fuels have worked out pretty well for the last century or two.

Unfortunately, they are responsible for at least some part of global warming. And global warming could be very, very bad (rising seas, dead corals, famine, disease, biodiversity loss and so on).

Given these facts, we really should be talking about what to do next. We could decide that the economic costs of eliminating fossil fuels are higher than the costs of dealing with the consequences or we could decide that we need to wean ourselves off of fossil fuels. If we go with the latter, then we need to decide how quickly to transition to an economy powered by something other than fossil fuels.

This isn’t happening. Instead, at least partly because of a distrust of scientists, we are wasting our time discussing whether global warming is due to anything humanity is doing. (And before that we wasted our time discussing whether global warming was real at all.) And global warming isn’t the only issue like this.

Vaccination rates in some parts of the country (including Marin County) are getting dangerously low. If they fall much lower, there may not be enough people vaccinated to prevent outbreaks and protect those who can’t or won’t be vaccinated. This is despite the fact that science has shown conclusively that vaccines are very safe and do not cause problems like autism.

Both of these problems (as well as others) result at least partly from some people not trusting scientists. The mistrust of scientists is affecting our future in potentially dangerous ways.

What this means is that it is imperative that scientists regain the public’s trust. Part of this is not under their control. Scientists can’t do much about politicians or the media bashing the profession to get ahead but Fiske and Dupree do suggest a few things scientists might be able to do.

Warmer Scientists

Regaining trust is never easy but scientists do start out with the advantage of being seen as competent. So it should be easier for them than for some of the low competence, low trust professions. Here are some suggestions based on the findings in the study:

Do not advertise your political leanings. People tend to trust people like them and since most scientists are left-leaning, this means that many conservatives don’t necessarily trust them. The obvious answer is to focus on the science not on your own politics.

Teach don’t persuade. People distrust scientists who try too hard to persuade. One idea would be to present the facts and let people decide instead of telling them what to think. This will take a lot of work since communicating the science in an understandable way is not in the wheelhouse of most scientists.

Be clear about your funding sources. This is the big one. If people don’t trust a scientist’s funding source, they won’t trust the scientist or his or her findings.

For this scientists need to not only be very clear about who their funding source is, but also why it won’t affect their results. For example, imagine a vaccine scientist who reports that she receives funding from the NIH. This scientist thinks she has done enough but for some people she may not have.

Many people think that the government and big pharmaceutical companies are in cahoots and so telling your audience you are funded by the government may not be that helpful. Instead, the scientist might want to emphasize how big pharmaceutical companies have little interest in vaccines because they aren’t big moneymakers or something along those lines to show why government funding is OK.

Scientists are people too. An active campaign to humanize scientists couldn’t hurt either. This might not seem relevant until you think about what arguments about funding sources are actually saying about what people think of scientists.

If the thousands of vaccine scientists were just interested in funding and vaccines really were bad, then these scientists are putting millions of kids at risk just to keep their funding. Same thing with the thousands of climate scientists. If humanity is not impacting the environment, then climate scientists are willing to risk the world’s economy just to secure their funding.

Talk about a lack of trust! If any of this were true, scientists would quite simply be some of the worst people in the world. And of course, they aren’t.