A brazen marketing firm boss has said he is fed up with 'snowflake' workers who are obsessed with their phones.

Gerard O'Shaughnessy posted a job advertisement to hire candidates for social media marketing roles at his online ad agency, Business Marketing Services Ltd (BMS) in West Yorkshire.

The 48-year-old created the brutally honest advert saying 'mickey takers' and those who call in sick with hangovers need not apply.

Mr O'Shaughnessy became frustrated after wading through stacks of applicants who didn't fit the bill for the role, which would see the employee working from 9-3, with free gym access, but would also mean their phone was locked away all day.

Gerard O'Shaughnessy posted the video while he was sat in his BMW (left) and said the company introduced a phone ban two months ago, he is also pictured right, wearing a white shirt

After stating the perks of the job, he then highlights that he doesn't want people who are addicted to their phones to apply as well as weekend party-goers and those with 'psycho' boyfriends demanding regular text updates.

Mr O'Shaughnessy has been working at the business for 15 years, and said we are living in a 'generation of snowflakes'.

He highlighted how previous staff members had 'complete meltdowns' after the company made it compulsory two months ago for phones to be locked away each day – only being given back at lunch time and of course at the end of the day

He said: 'I've been looking to fill specific roles since the company started but we've had a number of issues with people we're looking to hire.

Business Marketing Services Ltd in West Yorkshire (pictured above) where the new recruit would work with Mr O'Shaughnessy

'It's a completely different world we're living in compared to when I grew up.

'We didn't have the constraint of constantly having to look like a celebrity on Instagram and Facebook, we just went to work. People are completely and utterly addicted to their phones.'

Father-of-two Mr O'Shaughnessy insists that the phone ban ensures staff aren't distracted by non-work-related media accounts and as a result are more productive.

Mr O'Shaughnessy added: 'It's a strict policy. Forms are filled in and signed before starting so they know exactly what happens.

Mr O'Shaughnessy (pictured above) stated he wanted to hire someone who is a 'complete winner'

'We've had girls have complete meltdowns when they've come to work and been told they need to put their phone in a box.

'Others have said it's almost breaching their human rights, their right to be connected to their phone, it's almost like a separation anxiety.'

He also said that one person had quit within a day of starting a role at the job, when she refused to work if she couldn't be connected to her phone.

'When we didn't have this policy in place people would be checking social media updates during staff meetings, they're utterly addicted to their phones.

'Every customer I deal with tells me exactly says exactly the same happens in their organisation with younger staff.

Mr O'Shaughnessy also said that he wanted someone who would put the hours in and was 100 per cent focused

'To work for a company you should put in the hours and you should be 100% focused on that job.'

He also said that genuine illnesses were handled sensitively but added that hangovers were frowned upon.

Mr O'Shaughnessy also said that people with 'psycho boyfriends' shouldn't apply and said employee's partners on occasion had demanded regular updates throughout the day.

He added: 'Some people's concentration span is dead because of phones.

'We've had girls join the organisation and their boyfriends insist on regular updates throughout the day about how their day is going.

'Once a gentleman turned up at the office because his girlfriend wasn't able to get back to him when the phone was put away.

'The guy banged on the door demanding to speak to her because he thought she'd finished with him because she hadn't replied to his texts with a bunch of flowers.

'I think the world's gone crazy, we live in a generation full of snowflakes. If there's ever a war god help us because they're all going to be sipping chamomile tea and having group hugs.'

Gerard said that in cases of emergency, such as child care issues, staff can be contacted through the main office phone.

He also claims that the work-imposed digital detox not only improves productivity but gives staff a chance to unplug from social media.

Gerard said: 'It's not just about a digital detox for the staff. I genuinely believe if their distractions are off in working hours they can get more work done.

'Putting another picture on Instagram or Snapchat to get 1,000 likes to make you feel good about your day doesn't make you any money.

'It doesn't pay your wages, I do.'

The quirky video shows Gerard sat parked up in his stationary BMW M4 convertible speaking to the camera.

Gerard says: 'Hi my name's Gez I'm the director of a company called BMS we're an online advertising agency.

'We've been going for 15 years and we specialise in online advertising for industrial companies. We help our clients get more business through the internet.

'We're looking to recruit an individual who can work with us between the hours of nine o'clock and three Monday to Friday.'

He continues that it's a 'very very food job' for someone looking to get into social media marketing.

'The job involves firstly promoting our company on LinkedIn and Facebook to bring us in more customers but then we would look at maybe look at using you to help our clients' campaigns as well.

'So that's what I'm looking for.'

He then goes on to describe what he isn't looking for and said the person they recruit has to be a 'complete winner'.

'The person we're looking to recruit is going to have a partner that's quite happy for them to actually get a job and work between nine and three Monday to Friday.

'We also don't want someone who's addicted to their phone so if the thought of you putting your phone down for three seconds and working for a company that only allows you to put your phone back on at 12 o'clock in your break times this job's definitely not for you, ok?

'It's not for you whatsoever. What we are looking for is someone who's a complete winner, who wants to succeed, who likes to have a laugh but doesn't take the mickey.

'So, if you're interested drop me a message through Facebook or drop me a phone call.

'This job is available to people of all different shapes and sizes, colours or creeds, male or female.

'I've got to say that so that I don't get done by the 'right-on' police that exist in this country. So take care, god bless and I hope to speak to you soon. Bye bye.'

You can apply for the job by contacting Gerard here - www.bmsmarketingltd.co.uk