If you don't have time to read, let me sum up the death of the video game industry in one animated GIF:



Dance Central, for the new Xbox Kinect system

This week is maybe the biggest of the year in the world of entertainment. This is when all of the games you'll be playing for the next 12 months are unveiled at the Electronic Entertainment Expo. This year's event, however, will more likely be remembered as the precise moment video gaming as we know it died a tragic and embarrassing death.

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If you haven't been keeping up with the conference, let me summarize by saying Microsoft--and I'm not making this up--had Cirque du Soleil unveil a $150 kitten petting simulator via interpretive dance. The Cirque du Soleil performers rode in on animatronic elephants:

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See those people wearing white in the background? Yeah, they also had the audience dress in white cult robes. Here's the kitten petting simulator in action:

All of that actually happened. Does this all sound like an industry's desperate, final plea for attention? Because I'm pretty sure it was. Let me back up a little bit.

The games industry has had a massive problem from day one, one that nobody is quite sure how to fix. This problem is the reason thousands of arcades had to close down after the 80s, and it's why Atari, Sega, NEC and countless other electronics giants had to bail out of the console business after losing millions. It's the reason why even Microsoft has lost billions on its gaming division.

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The problem is that video game players simply won't keep playing without a new gimmick every five years or so. Where people have been happy watching celluloid movies for like 80 straight years, for whatever reason gamers won't keep playing games unless given a completely new format every half decade.