Progressive campaigner GetUp has funded pro-Scott Morrison ads with hopes the government will keep temporary coronavirus policies, such as the doubling of unemployment benefits and free childcare.

GetUp National Director Paul Oosting warned that coronavirus had fundamentally changed the organisation's role in federal politics, and said the activist group was preparing for the defining policy battle of the years to come: shaping the major, inevitable post-crisis reforms.

GetUp national director Paul Oosting says the organisation's aims have fundamentally changed because of coronavirus. Credit:AAP

"It's really fundamentally changed the work that we do," Mr Oosting said. "In the Great Depression, we saw very different responses - from the New Deal in the United States... to the rise of fascism in Europe."

"This could be a real re-imagination of the way we want to operate as a society," he said.