A joint study done by the researchers from All India Institute of Medical Sciences (AIIMS) and Indian Statistical Institute (ISI) have found that, on average, rural households in India spend Rs 278 crore and consume 3.7 crore liter per month on all alcoholic beverages.

In comparison to rural households, urban households spend Rs 132 crore and consume 80 lakh liter per month on all alcoholic beverages.

Researchers looked at the amount of alcohol consumption and the money spent on alcohol in rural and urban households based on different income groups. It clearly stated that average households spend about 1 percent of monthly income on alcohol.