Many small companies are under the impression that budgeting requires too much time and effort, which ultimately provides inaccurate projections in an ever changing market environment.

But this puts them in the position of constantly having to deal with surprises instead of trying to foresee them in a properly executed budget plan.

Understand your Why's keep you grounded - Why am in business, Why I need to make profit.

Whys keep you motivated to motor on.