The Mumbai Police on Friday registered an FIR against All India Bakchod, a social media entertainment channel, for allegedly making a 'meme' featuring Prime Minister Narendra Modi.

Police officials of cyber crime branch said that the FIR of defamation under the Indian Penal Code and of transmitting obscene material in electronic form under the Information Technology Act names the AIB's Twitter handle as the accused.

The meme – a picture with alterations introduced for humourous effect – showed Mr Modi looking into his cell phone in one frame while the second frame showed his face with a 'dog' filter on Snapchat, an app that allows users to add effects to their pictures. The 'dog' filter adds dog's ears and nose to the user's face.

The picture was posted by AIB on Twitter and Instagram and went viral within hours, attracting the ire of several people who took offense to it. Some of them tweeted their objection to the post to the Mumbai Police's official Twitter handle and inquiries were initiated in the matter.

“An FIR against AIB has been registered at the Cyber Police station after due legal consultation,” Mumbai Police spokesperson DCP Rashmi Karandikar said.