The San Francisco 49ers are starting the second week of their GM and coach search processes, with four interviews planned for Monday and Tuesday. CEO Jed York stated in his press conference a week ago that he wanted to change the culture of the 49ers. He felt an overhaul was necessary to do that.

A week into it, MMQB editor Peter King is hearing good things about the team. King talks with York, but he also has plenty of contacts around the NFL so he could be getting his info from a whole host of sources. Here is what King had to say:

I’ve heard good things about the 49ers in their interviews. Why? Because they’re willing to import a coach who would be in charge of re-inventing the culture in San Francisco. And they’re willing to be patient. By patient, I mean willing to give a long-term contract to a coach, listen to his recommendation for GM, and steel the locals that this is going to be a significant rebuild. Smart. There’s no other way to do it and to have a chance.

There is a lot to unpack with this, specifically when he says, “willing to give a long-term contract to a coach, listen to his recommendation for GM, and steel the locals that this is going to be a significant rebuild.”

On Sunday, Patriots and NFL writer Ben Volin wrote that the 49ers could be the most attractive job to Patriots offensive coordinator Josh McDaniels. He talked about the ability for a total rebuild, and it would make sense if Jed York was willing to offer a serious commitment to do such rebuilding.

This reads in part to me like McDaniels needs a sizable financial commitment so York does not have the strongest incentive to cut bait after only a couple years. The ability to provide GM recommendations is also pertinent, but a strong commitment strikes me more as a financial one. Yes, McDaniels could be counting on Jed York’s word, but in the business of the NFL, it would be foolish to take anybody’s word when it is not coupled with a sizable financial commitment.