Gender constraints have slackened in recent years for sure; think man buns, guy liner and a surge in popularity of the pink palette.

However, there’s one area of contention that men just won’t admit to owning – the hairdryer.

As far as male grooming goes, things have come along way. Moisturising, tick. Hair removal, tick.

But, when it comes to owning a salon-style dryer, men can feel a little insecure.

Enter the Ferrari of hairdryers. No, literally.

A few years ago, Babyliss – the leading brand in top-quality hair appliances – and Ferrari – the world’s most respected manufacturer of high-performance cars – joined forces to create a new era in professional styling.

The super-powerful, high-performance luxury dryer is made in Italy and is driven by a Ferrari designed, proprietary ball-bearing engine.

Performing at turbo-speed, it’s designed to reduce noise and increase airflow to deliver fast drying.