The 1970s in Mexico starts with the victory of Luis Echeverría Álvarez in a presidential election held on 5 July, 1970. The newly elected government started working in Cancun, Mexico, to develop tourist attractions. The government expropriated thousands of acres of ejido (collective) land nationwide to promote tourism and other development. Mexican also discovered its largest offshore oil fields, mysteriously. An earthquake shook central Mexico resulting in more than 600 deaths in 1973.

These amazing color pictures show streets, famous landmarks, markets and everyday life of Mexican people in the 1970s.