A woman wearing a black beauty mask during her morning commutes has been confusing and occasionally scaring her fellow passengers.

The woman, identified as as Joey, has been sporting the unusual appearance for the past week in Ningbo, east China, according to Huanqiu, an affiliate of People's Daily Online.

Numerous passersby have been sharing pictures of Joey online in China, turning her into an internet sensation.

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Surprise! A terrified passenger spots the masked woman for the first time on the subway in Ningbo, China

Regular: She has been spotted by commuters (above) every morning for the past week on the underground

Video footage of a woman spotting Joey, who appears to be asleep, in a subway carriage for the first time has been viewed by more than 70,000 times since it appeared early on April 11 on Sohu.

In it, Joey is slumped against the seat with her eyes closed.

Her face is covered by the beauty mask, revealing only her eyes.

A woman next to her is heard saying in the local dialect: 'It's absolutely terrifying. Tomb sweeping festival has just gone, why are you applying the face mask here?

'It's too terrifying. What is going on?'

When Joey doesn't respond to her rant, the woman is seen moving away.

Sleepy: The woman, identified as Joey, is said to be very tired after working long hours so decided to treat herself on the way to work as she didn't have time in the evening

Celebrity: Since images of Joey appeared online, she has become an internet sensation with people taking photographs of her and reporters stopping her to interview (right)

Joey has reportedly been applying the beauty product before going to work because she doesn't have enough time in the evening to pamper herself.

She told local reporters that she is getting married soon and to get more days off for her honeymoon, she has resorted to working longer hours.

However, her new schedule has caused havoc with her skin so the bride-to-be has decided to use the face masks on her way to work everyday so she could still look beautiful for her big day.

Since Joey's story appeared online, more than 3.4million web users have been reading and commenting on her story on Weibo, China's equivalent of Twitter.

Many have congratulated Joey on her impending marriage while others said that she was very brave to wear the face masks in public.