This is part of what I do. I take nice, plain men, and make them look (and feel) cool

Guys: Ask a gay man. I mean this. Go to a fashion boutique and find the best dressed, most metrosexual man in there and say, “I have a date tonight–Help me.” Let them dress you. In this case I told the salesman I wanted him to look like Ryan Gosling.

Look guys, you don’t need new clothes to be awesome. What you need is SOUL (and a big pair of balls). However, cool diggs will always help to express that inner radness. People don’t know how cool you are–not unless you show them. That might mean painting a picture, approaching a girl, writing a book, or putting on your best style.

Take pride in your physical identity. Express it. Educate yourself on what makes you look and feel your best.

Pro Tips:

Shop on a weekday, it’s less busy and the workers are bored. They’ll be more inclined to act as your stylist.

It’s better to buy one good item, than ten pieces of garbage.

Read fashion blogs and magazines.

If you aren’t being complimented on your style—you have no style.

No gym shoes on the street if you aren’t jogging.

Wear pants that fit. No baggy stuff.

If you’re balding, shave it off, get a tan, and pierce your ears. If it worked for Neil Strauss it can work for you.

No thick vertical stripes on your dress shirts. It screams boring suburban.

Nothing with Dragons, barbed wire, wizards, etc. If you look like a cliché, you’ll be treated as such.

If you’re gonna go niche, don’t be surprised when girls that aren’t from your niche reject you. i.e. dressing hipster in a goth bar, or punk in a mainstream pub.

No black socks with white shoes. No black socks with shorts.

Go to the mirror, check your nose. Are any hairs protruding? Cut them with a pair of blunt ended scissors. Now check your ears, pluck out all hairs that extend over a millimeter in length. Trim your finger nails, then your toe nails. Whiten your teeth. Wax your unibrow. If you have chapped lips, get some blistex. Double your water intake and quit eating Mr. Noodles.

If you’re fat, go on a diet and hit the gym. If you’re skinny, double your calories and work out.

It’s not that difficult to become a much better looking guy. Just look at my client above. If you were a woman, which guy would you go out with?

***I will be in Montreal this June. If you’re thinking of coaching, contact me. I’m just getting busier***

**There’s still room for the upcoming seminar on Saturday May 5th.***

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