I am told that DC's Vertigo is undergoing a similar rebranding exercise as DC's Rebirth from July, but to expect announcements at Emerald City Comic Con in Seattle, from April 7th to the 10th, rather than at this weekend's LA-based Wondercon.

The recent attempt to look like more like Image Comics with an expansion of creator-participant titles delivered no breakout comics and saw a market that seem disinclined to support them, however good they were. And some were very good indeed.

I am told that Vertigo is going to rebrand itself, with an emphasis on a more "classic" Vertigo tone with work-for-hire mature reader takes on lower profile DC Comics superhero properties. Like they used to do.

And the Becky Cloonan/Gerard Way Doom Patrol book will be a flagship title for the imprint, leading up until the Sandman Spin Off books, based on ideas by Neil Gaiman, are launched before Christmas.

DC Comics did not respond to enquiries made yesterday.