GLASGOW has been left divided over a LGBT hearse at pride.

The rainbow Co-Op funeral car kitted out with a multi-coloured coffin left some 'horrified' while others celebrated the symbol.

5 The car sparked an online debate

The hearse made its way through Glasgow as part of the event sparking 'disgust' in those who said it was offensive to those who died from aids in the 80's.

But others hit back arguing the hearse was 'important' because 'funerals are massive erasure events for queer people'.

Online users were spilt over the colourful display as some branded the Co-Op as 'Shameful' for using pride for 'commercial reasons'.

Although others were quick to highlight that the iconic brand do work for the LGBT community all year round, not just during pride.

5 It was part of the Glasgow pride celebrations

Many blasted Pride Glasgow for allowing the float to be allowed to join the parade.

One user said: "Disgusting, no consideration for members of our community who buried countless friends in the 80s and 90s due to HIV/AIDS or the continuing epidemic we still face with suicide.

"But PG (Pride Glasgow) will have got a few quid in their pocket and that's all that matters to them. Shameful yet again.

5 The car left some offended

Another replied: "Interesting. A friend said something similar on my Facebook, but with the opposite argument: 'I know it might seem a bit awkward at Pride but it’s a thing we all must face and I don’t think we talk about it all. Lets not forget how some gay men were treated in death from AIDS.'"

5 Many turned out to celebrate Pride

But users hit back saying: "Yeah awfully and I'm very certain no one that lived through that wants reminded of it when they are out attempting celebrate Pride.

"It's targeted marketing to a community disproportionately affected by suicide and Pride Glasgow are making money from that. Disgusting."

Another defended the hearse by saying: "Funerals are massive erasure events for queer people.

"If you've ever been to a "bachelor's" funeral where their life partner is referred to as a "good friend" when they're literally sitting there in the church then you'll see how important this is."

Others agreed saying: "I know what you mean but this is actually a good thing. They have used this at pride for years.

"You can actually have that at your funeral and it’s very popular. This isn’t ‘commercial’, this is genuine support. (I work with them)."

But not everyone agreed as some said: "This is how commercial pride is now."

Another said: "Wrong place and time."

Someone else commented: "I’m genuinely horrified that Glasgow Pride thought that it would be a good idea to have a co-op sponsored rainbow casket in a hearse driving through the march, it’s in such bad taste especially considering the mortality rate of the LGBT+ due to homophobia, transphobia, etc."

They added: "The whole concept of corporate sponsorship in Pride is problematic in itself, and this just takes it the next level.

5 The city was left divided

"Think about the LGBT+ people who have lost their friends and family because of oppression and bigotry and you’re just shoving it in their faces for the sake of making money with absolutely zero compassion, or even understanding what your actions represent.

"Don’t even try to justify this by saying that it’s raising awareness because it’s such inappropriate symbolism and clearly for the sake of completely distasteful advertisement."

A Co-op spokesman said: “The Co-op is a proud, recognised and long-term supporter of Pride and the LGBT community.

"The Rainbow hearse was requested by our members and customers some years ago, to help funerals become more of a celebration of life.

"It has appeared regularly at events across the UK and the feedback we have received has generally been very positive. “

Pride Glasgow's chair Chris Lang said:“Pride Glasgow discussed the inclusion of the rainbow hearse in the parade and it was agreed to include it.

“We’ve had such a positive day and the community is generally buzzing, so let’s not get negative. “We’ll review the feedback and take it on board for the future, of course.”

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