Tokeny Solutions, a white-label platform provider, announced on Wednesday the hiring of Bastiaan Don as its business development director.

The appointment came at a time when the Luxembourg-headquartered company is pushing to expand further into Europe. Don will be responsible for the expansion of Tokeny’s presence in Switzerland, Germany, and Austria.

Commenting on his new role, Don said: “I’m extremely pleased to join Tokeny Solutions, with their quality team, state-of-the-art technology, and strategic investor Euronext in place. I look forward to building on this strong foundation to accelerate growth and deliver the best-in-class tokenization services to Swiss, German, and Austrian customers.”

With over a decade of experience in the real estate industry, Don has worked on the integration of blockchain in the traditional industry.

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He founded two blockchain companies – Token Factory and Blockimmo – to help other market players with tokenization. He also took the chair at the real estate special interest group within the Ethereum Enterprise Alliance.

Sweeting offerings with partnership

Meanwhile, Toekney is partnering with other market players to add features to its offerings. Earlier this month, it joined hands with Cynopsis to boost the compliance needs on its platform while onboarding its clients.

Per the company, it had worked with 35 partners ranging from the estate to funds and debt to equity, offering them tokenization services. Last year, Black Manta also tapped the firm for multi-securities token offering (STO) development specific to the European markets.

“To properly service the interest we’re receiving across the European financial centers, it’s important we have the level of expertise in place to fulfill this demand. Combined with the requests we’re experiencing in the industry, Bastiaan has the perfect skill set required for us to drive this market forward,” Luc Falempin, chief executive of Tokeny Solutions, added.