Hong Kong (CNN Business) Amazon launched a new website in the United Arab Emirates on Tuesday, replacing Souq.com — the popular regional e-commerce platform it bought for $580 million in 2017 — with Amazon.ae.

Souq users in the UAE are now automatically redirected to Amazon.ae, and will have access to products sold by Amazon in the United States, as well as more payment options, according to a statement from Souq founder Ronaldo Mouchawar.

Mouchawar, who is now vice president for Amazon in the Middle East and North Africa, touted the site as a milestone, noting that customers can shop in Arabic on both the Amazon app and the website, a first for the Seattle-based company.

Amazon.ae also features regional specific deals, such as sales pegged to Ramadan, the Islamic holy month set to begin next week.

Souq will still be available in other countries where it operates, such as Saudi Arabia and Egypt.

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