Paddy Power have struck again with another controversial billboard advertisement in the Republic.

The bookmaker giant is well known for their edgy, provocative advertising campaigns and this effort on the marriage referendum has done the job for them once more with plenty of debate on social media.

The giant billboard features to balaclava wearing males embracing and kissing with the IRA slogan Tiocfaidh Ar La and odds for a yes (1/10) and no (5/1) vote in the upcoming Marriage Referendum.

A press release for Paddy Power read: “Our latest betting on the referendum makes it look rosy in the garden for the YES camp but don’t be surprised if the NO vote comes from behind to give us all a surprise.

"In the words of Alex Ferguson, it’s squeaky bum time!”

Irish Independent