Primary colors

Color is a critical institutional identifier. Blue and gold, used by all 10 campuses, comprise the unifying brand element across the system.

For systemwide communications, the University of California’s primary colors are Pantone 299 (blue) and Pantone 116 (gold). Secondary blues and golds allow greater flexibility in use while retaining a distinctive systemwide identity. Equivalent formulas for

four-color and digital media are

noted as well.