This week, the SEJ ThinkTank was joined by Kelsey Jones, SEJ’s Executive Editor, for an informative podcast about maximizing the networks of your podcast attendees and guests.

If you have a podcast, like 27% of our webinar attendees, or are just thinking about starting one, this presentation is chock full of info you will find useful!

Do You Want to Build a Podcast?

Building a successful podcast requires a lot more work than just sitting down and pressing the record button. Kelsey gave a lot of great suggestions on how to build a successful following.

Here are a few highlights:

Make it easy for guests and audience to share your podcast by tagging them on social.

Link to resources and tools to create a truly useful piece of content.

Use a platform that makes it easy to share your podcast. (Don’t make them think!)

It Doesn’t Have to be (Just) a Podcast

One of the most important pieces of advice Kelsey gave in the webinar was to repurpose your podcast content. This is true in every medium, but I think it gets overlooked in podcasting. Kelsey suggests transcribing part of your podcast, fleshing the topic out into a long form post, writing a recap post, and/or creating a webinar on the topic.

However you choose to repurpose your content, just remember it doesn’t have to be just a podcast. Different people consume content differently, so creating multiple formats makes it easier for your audience to choose the format they prefer.

Tools & Resources

Kelsey mentioned several great tools during the webinar. Here are links to those resources:

Click To Tweet – For easy sharing on Twitter

Rev.com – For transcribing your podcasts

Blubrry – WordPress plugin to host your podcast, share, and get stats (This is what SEJ uses)

libsyn – Website to host your podcast

Podbean – Podcast hosting

Watch the Full Presentation Recording

View Kelsey’s Slides

Join Us for Our Next Webinar!

Join our next live webinar on Wednesday, September 23 at 2 p.m. ET as Kevin Rowe, CEO at PureLinq, shares how he set up a link building program that generated over 600 links in one month.