On December 23, 2013 by Jason Rechtman

A trip to Nintendo World in New York City has been a must for many Nintendo fans since the store first opened in 2005. It’s the one place where fans can participate in regular Nintendo events and find unique merchandise and memorabilia. In fact, that merchandise is arguably the single biggest draw of the store. And now, Nintendo World is making it an even bigger deal. The store recently underwent a reorganization that has resulted in a sizable uptick in its merchandise selection, from more apparel to more plush toys to more Pokemon. During a recent trip to New York, we swung by to see what the store has to offer.

The most notable increase is in apparel as Nintendo World now features a larger variety of shirts, sweatshirts, hats, scarfs, wallets, and even pajamas – many of which are branded with the Nintendo World logo. They have also begun to introduce limited run clothing items, including a Wonderful 101 shirt, Mario Tennis “club member” polo shirts, and a Nintendo-themed holiday sweater. The holiday sweater in particular proved to be a hot item, selling out two entire shipments within two days of their arrivals. To accommodate this growing apparel inventory, Nintendo World moved its section to the first floor, taking the place of the old Pokemon Center section. In turn, the Pokemon Center, now stripped of its branding and simply appearing as “Pokemon” on all store signage, takes up a large portion of the second floor with a nice assortment of plush toys, figurines, 3DS accessories, and strategy guides. The Legend of Zelda has also been given its own section in a corner of the first floor, which marks the first time it has been separated from the rest of the store. The new section features shirts, plush toys, Prima’s strategy guide box set, Hyrule Historia, and imported Zelda figurines from Japan.

Of course, the best way to get a sense of all the merchandise available at Nintendo World is to see it for yourself. Below, we have included over 50 photos from our trip to Nintendo World. The photos include not just merchandise, but also a look at some of Nintendo World’s elaborate displays, including physical recreations of the murals from Hyrule Castle in The Legend of Zelda: A Link Between Worlds, a Wii U demo room decked out in Super Mario 3D World artwork, and elaborate holiday window displays. Our photo gallery starts on the store’s second floor, home of the Pokemon section and kids section, then brings you down to the first floor for a look at apparel, the 3DS demo area, and the Zelda displays. Enjoy!