While LG has started to make its way back into the hearts and minds of the average consumer with the impressive Optimus G Pro, and its sexier cousin the Nexus 4, the company still has other market segments to worry about. This is where things like the F-series comes in handy. Today the Optimus F5 and Optimus F7 were announced and, like their keyboard-dwelling namesakes, will probably be something we're aware of, but rarely pay too much attention to, despite their usefulness.

Here are the specs of the higher-end F7:

• Operating System: Android Jelly Bean 4.1.2

• Processor: 1.5 GHz Dual-Core

• Display: 4.7-inch True HD IPS (312 ppi)

• Size: 131.7 x 68.2 x 9.6mm

• Memory: 8 GB / 2 GB RAM / microSD (up to 32GB)

• Camera: 8.0 MP AF / 1.3 MP

• Battery: 2,540mAh

Aside from the dual-core processor and smaller amount of storage built in, this handset doesn't actually differ that much from the Optimus G. Which is strange, but sure, why not? We've seen weirder things. While we'd be hesitant to call this "mid-range", it's clearly intended to occupy a slot just slightly below the company's main flagship.

The F5, however, is much more decidedly middle-of-the-road:

• Operating System: Android Jelly Bean 4.1.2

• Processor: 1.2 GHz Dual-Core

• Display: 4.3-inch IPS (256 ppi)

• Size: 126.0 x 64.5 x 9.3mm

• Memory: 8 GB / 1 GB RAM / microSD (up to 32GB)

• Camera: 5.0 MP AF / 1.3 MP

• Battery: 2,150mAh

For those who don't want to do the math themselves, the resolution of that "256 ppi" display is 960x540, or qHD. Why LG has decided to opt for ppi instead of actual resolution, we're not sure but, to be fair, ppi is where the real competition seems to be these days anyway. That one oddity aside, the 5MP camera, sub-300 ppi and dual-core processor means this device isn't targeted towards the spec nerds in the audience, but may could still find a comfortable home with a discerning yet contented customer.

Of course, the F5 will launch in Q2 in Europe, with the F7 following shortly thereafter in "select markets." While these handsets may be scraping their way into the lower echelon of "high-end" with the current set of specs, it could easily be a much different race in a few months when the HTC One is out, and the GS4 and possibly even a new Nexus have been announced.