Chris Dannen sees the power of the Reddit generation:

The question of the next decade is: How can we find what we want -- the perfect job, just the right pair of shoes, exactly the news that's important to us -- amidst the maelstrom of information that's available on the Web? Google, of course, is the de facto answer, it's algorithms generating a ballpark guess at what we want when we type in a few search terms. But the burgeoning mass of data on the Internet is threatening to outmode such robotic tools. So a growing number of start-ups is putting forward another strategy for filtering the Web: Use human judgment first, computer power second.