Derrie-Air is an airline that believes the less you and your baggage weighs, the less you should pays. It's fake and part of an ad campaign run by a Philadelphia newspaper to f*** with fat people.

Philadelphia Media Holdings spokesman Jay Devine said the goal is to "demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people's faces."

A disclaimer labels the ad campaign "fictitious" and says it is designed "to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens." "In other words," it says, "smile, we're pulling your leg."

Oh I'm smiling alright, but only because that's not my leg you're pulling, Jay. You have such soft hands. Hey, I didn't say stop.

Derrie-Air

via

Paper runs ads about fake airline Derrie-Air [msnbc]

Thanks to Dan and Matt, one of which better sneak me into their luggage on their next vacation -- or else.