Intel PR is playing games with SemiAccurate again so here is their upcoming press release. Luckily for you dear readers, since they cut us off in a petty way, we are no longer under embargo.

As readers of SemiAccurate know, when companies stop talking to us, we don’t stop talking about them. What happens is the stuff they don’t like still comes out but the stuff they do want to talk about rarely does. In effect by being so petty, they lose their voice. Intel has made it very clear we are not going to be getting releases in a timely manner much less pre-briefed so we are taking matters into our own hands. Again. They never learn. *SIGH*

What follows is the Intel Computex press release in full, edited only for readability not content. Prepare to be underwhelmed.

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UNDER EMBARGO UNTIL:

From PC to Personal Contribution Platform: Pushing the Boundaries of Modern Computers at Computex

Introducing the First 5.0GHz CPU, 5G PCs, Fastest Ever Intel® OptaneTM SSD for Mobile and More

By Gregory Bryant

With Intel’s 50 th anniversary next month, it’s a perfect time to celebrate one of the most important technologies of Intel’s legacy: the PC. As we transition to the data-centric era, the PC remains a critical facet of Intel’s business, and it’s an area where we believe there are still so many opportunities ahead.

Today, at Computex in Taipei, I shared our vision for the future of the PC and introduced a wide range of new technologies that will help us and the broader ecosystem make this future a reality. One that transforms the PC from a simple computer into a platform that can power every person’s greatest contribution.

Most of us are already choosing the PC as the place to go to focus. In fact, when people really need to get things done, over 80 percent 1 turn to their PC. At the same time, we are more distracted than ever. Data shows that on average people are interrupted every three minutes 2 . The nature of where, how and why we work is also changing. And the way people connect with one another has changed, with technology being a key driving force.

Against this backdrop, there is an opportunity to fundamentally improve the PC experience to meet today’s needs and help people focus on what is most important to them. To help them create and build a sense community. But to make this leap – to make this transition to a personal contribution platform – we need to innovate the PC around five key vectors: performance, connectivity, battery life, adaptability and intelligence.

Ultimate Performance

Our unwavering commitment to delivering the best performance continued as we announced the latest additions to our mobile line-up of the 8th Gen Intel® CoreTM processor family: the Whiskey Lake U-series and Amber Lake Y-series, featuring up to double-digit performance gains 3 and integrated gigabit Wi-Fi. Expect more than 70 new laptops and 2 in 1s from OEMs starting this fall. And for desktop, by the end of this year, we’re delivering a new X-series release and the next gen Intel® CoreTM S-series processor.

Beyond processing power, we also see the opportunity for even more PC acceleration with the introduction of the Intel® OptaneTM SSD 905P, now available in an M.2 form factor. Delivering industry-leading endurance, this new, slim Intel Optane SSD is a high-performance drive that allows the processor to spend less time waiting and more time computing, enabling users to enjoy a faster computing experience.As we celebrate Intel’s 50 th anniversary, we also recognize the 40 th anniversary of Intel’s x86 architecture. In honor of that, we revealed the limited edition 8th Gen Intel® CoreTM i7-8086K processor, the first-ever CPU with a 5.0GHz turbo frequency. In celebration of this milestone, and our enthusiasts, we’re giving away 8,086 8th Gen Intel Core i7-8086K processors. Visit www.intel.com/8086sweepstakes for more information on markets and rules.

Connectivity

At Mobile World Congress, we talked about our leadership and the importance of 5G. Sprint* is now joining us as a partner to sell Intel-based, 5G-connected PCs in stores around the world. Acer*, Asus*, Dell*, HP*, Lenovo* and Microsoft* are working with us to deliver the industry’s first 5G-connected laptops and 2 in 1s in 2019.

As we pave the way for 5G, expect us to deliver 10 more 4G-connected PCs from partners like Acer, Asus, Dell and HP – on top of the 25 currently in market. These always-connected PCs are not only sleek and beautiful, but packed with performance.

All-Day Battery Life

The display consumes the most battery in a device, and one way we’re working to enable all-day of battery life is by co-engineering the new Intel Low Power Display Technology, featured in a one watt panel manufactured by Sharp* and Innolux*, which can cut LCD power consumption by half.

Adaptability

People are looking for PCs that adapt to their lifestyle and location. This can take shape in new form factors like dual screen, along with designing platforms for specific usage scenarios. We showed several examples on stage today.

Additionally we highlighted multiple creator notebooks, desktop towers, all-in-ones and peripherals from ASUS, Corsair*, Dell, HP, MSI* and Twist*. This is a category built specifically for creators that we’re enabling with our OEM partners. Creator PCs provide differentiated aesthetics and peripherals, upgradable form-factors, and end-to-end technology optimized for the creator workflow, including Intel® CoreTM i7 and Intel® CoreTM i9 processor performance, ThunderboltTM 3 technology and Intel Optane SSDs.

Intelligence

Intelligence will be integral to the modern, adaptable PC experience. Our plan to bring AI to the PC is by delivering tools and resources to the developer community and collaborating with OEMs to package the AI capabilities into new devices.

We introduced the AI for PC Developer Program to provide tools and training for developers – such as new usages and the OpenVINOTM SDK – to fully utilize the hardware capabilities to unlock their AI innovation.

Additionally, ASUS joined me on stage to showcase a new concept PC called Project Precog, featuring a dual-screen form factor and a full set of intelligent features. They also showed off the ZenBook*, which allows developers to take advantage of the low-power Intel® MovidiusTM VPU to create new AI-centric features for both existing and new applications.

There has never been a greater opportunity for Intel and our ecosystem to work together and contribute even more positive change to world – powering the PC as the best platform for people’s greatest contributions.

Gregory M. Bryant is senior vice president and general manager of the Client Computing Group at Intel Corporation.

1 GIA Tech Attitudes Study 2018

https://www.telegraph.co.uk/news/newstopics/howaboutthat/12107840/IQ-Intelligent-people-are-more-easily-distracted-at- work.html

2 Based on SYSmark* 2014 SE (Windows Desktop Application Performance). Comparing 7th Gen i7-7500U, PL1=15W TDP, 2C4T, Turbo up to 3.5GHz, Memory: 2x4GB DDR4-2133, vs. Estimates for 8th Gen Core i7: PL1=15W TDP, 4C8T, Turbo up to 4.2 GHz, Memory: 2x4GB DDR4-2400, Storage: Intel® SSD, Windows* 10 RS3. Power policy assumptions: AC mode. Note: Performance estimates are Pre-Silicon and are subject to change. Pre-Si projections have +/- 7% margin of error.

3 Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more complete information visit http://www.intel.com/benchmarks.

The benchmark results reported above may need to be revised as additional testing is conducted. The results depend on the specific platform configurations and workloads utilized in the testing, and may not be applicable to any particular user’s components, computer system or workloads. The results are not necessarily representative of other benchmarks and other benchmark results may show greater or lesser impact from mitigations.

4 Based on internal analysis of modified production system with a variety of power saving techniques, a 28hr platform battery life was achieved

FTC: Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors.

Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more complete information visit www.intel.com/benchmarks.

The benchmark results reported above may need to be revised as additional testing is conducted. The results depend on the specific platform configurations and workloads utilized in the testing, and may not be applicable to any particular user’s components, computer system or workloads. The results are not necessarily representative of other benchmarks and other benchmark results may show greater or lesser impact from mitigations.

General: Intel technologies’ features and benefits depend on system configuration and may require enabled hardware, software or service activation. Performance varies depending on system configuration. No computer system can be absolutely secure. Check with your system manufacturer or retailer or learn more at intel.com.

*Other names and brands may be claimed as the property of others.

Intel, the Intel logo, Thunderbolt, Intel Core, and Intel Optane are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.

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