Norway's largest dairy products producer is redesigning the logo they use on one of their chocolate milk products. They invited the public to design cows of their own, and then vote on them to decide the winner, which then becomes the new logo. Right now a Pirate Bay-inspired cow is in second place.

Tine, Norways largest dairy products company is giving its Litago chocolate milk branding a bit of a makeover. Rather than waste time and money employing expensive designers, they started a competition.

Litago milk features a cow on the packaging so not wanting to break with tradition, Tine invited the public to enter their own cow designs. Once all entries were received voting began – the winning cow will become the new Litago logo – no bull.

Here are the finalists, they are very amoosing.

According to reports, the cow in first place right now – the Opera Browser Cow – could have been put there by supporters or even (gasp) employees of the Norwegian browser company. An udderly scandalous allegation, especially when the steaks are this high.

But take a closer look at the design in second place right now. That’s right, just as expected, it’s a Pirate Bay-inspired cow. With green arrows on it.

“What we are really talking about here is Litago with a Pirate bay logo, submitted by a someone who loves to drink milk and loves to download torrents,” say IT-Avisen, “but perhaps has less love for Tøndel and intellectual property law.”

But of course, Tine has a few safeguards to ensure that no Pirate Bay logo gets anywhere near their bottles and packaging. The final decision will be made by a panel of farmers judges – selected by Tine.

Moo.