Mentioned in this article Games: Rocket League

ELEAGUE and Psyonix will host a Collegiate Rocket League tournament at the NCAA Final Four Fan Fest in Minneapolis in April.

TBS will broadcast a tournament recap show on Friday, April 12.

Unilever’s AXE fragrance brand will sponsor the Fan Fest’s ELEAGUE x Rocket League Game Zone activation.

Following last month’s announcement of a Collegiate Rocket League tournament at the NCAA Final Four Fan Fest in April, ELEAGUE and Psyonix today revealed broadcast plans and a title sponsor for the event.

The ELEAGUE x Rocket League Game Zone Presented by AXE will be a four-day activation from April 5-8 at the Fan Fest at the Minneapolis Convention Center in Minneapolis, Minnesota. The event is centered on the NCAA Division I men’s basketball championship. ELEAGUE’s activation will include the Collegiate Rocket League (CRL) Spring Invitational tournament, which features the top four teams from the current CRL Spring Season.

AXE, Unilever’s body spray and fragrance brand, is a new sponsor for both ELEAGUE and Rocket League. The sponsorship has only currently been confirmed for the event, but in an interview with The Esports Observer this morning, Turner Sports senior vice president of sales Seth Ladetsky said that further news on AXE’s involvement with ELEAGUE and Rocket League would be forthcoming.

Related Article: Psyonix and ELEAGUE Sign Rocket League TV, Ad Sales, and Event Deal

Additionally, ELEAGUE will produce a highlights-driven feature television show based on the competition, which will air on TBS on Friday, April 12. ELEAGUE has previously produced feature series based on the two ELEAGUE Cup: Rocket League tournaments. The event will also be broadcast live on Twitch.

The CRL Spring Invitational is just one part of a wider agreement between ELEAGUE and Psyonix, as announced last month. ELEAGUE will produce a TBS feature series based around the next two seasons of the Rocket League Championship Series (RLCS), and Turner Sports’ ad sales team will also handle all advertising and sponsorship sales for those seasons.