YouTube still isn't releasing any numbers to confirm how its Red subscriptions and series are doing, but says they have "viewership that rivals similar cable shows." It's also riding on the claim that YouTube Red content is leading subscribers to check out the main (free) pages for creators they hadn't seen before, which could help attract more creators from the wider YouTuber group.

Other new shows on the way include Rhett & Link's Buddy System; a tour documentary from comedians Dan Howell and Phil Lester; a Vlogumentary produced by Morgan Spurlock and Maker Studios that turns the lens on some of YouTube's biggest creators; an animated series from 3BlackDot; and an educational series from Michael Stevens that seeks to explore the human mind.