This has to be one of the most biggest blunders in the history of Canadian political mail-outs.

There are multiple reports about Conservative MPs sending out flyers touting their programs that help the disabled enter the workforce. As part of their advertisement, they've included Braille letters.

As explained by the CNIB (Canadian National Institute for the Blind), the visually impaired read Braille by gently gliding their fingers over paper that has been embossed with a system of raised dots.

Unfortunately — on the the Conservative government ad — the dots weren't actually raised so the blind can't actually read it.

Oops!

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The ad — which talks about removing "barriers for those who are excluded from the workforce" — has upset some people.

Jim Tokos, vice-president of the Canadian Council of the Blind, told the Ottawa Citizen that it was a "lacklustre effort" on the part of the Conservatives.

Jocelyne Nicolas, whose parents in Winnipeg received the flyer, told the Toronto Star that it was "shocking...that a party that big, and that well-funded, could be putting out something so ignorant."

It was also raised the ire of the Twitterverse.

#cdnpoli Strong, stable incompetence on tax $$. Conservative disability mailout uses braille that’s unreadable http://t.co/rHHot8xm4n — Glen type guy (@canadianglen) July 26, 2013

#CPC sends out flyer with fake Braille. http://t.co/iHYJJ3IWtZ Our country is being run by amateurs serving occasional platitudes #cdnpoli — Harold Pliszka (@hpliszka) July 25, 2013

Conservative Party shows respect for the blind with fake Braille on its flyer. http://t.co/INsi1co4da — Jay Hails (@yxeJay) July 27, 2013

Canadian Conservative flier about accessibility has a PICTURE of braille on it. It's like they pretend to care. http://t.co/4jPLe9Ro0Y — Darren Donahue (@darrendonahue) July 27, 2013

How does that old saying go?

You judge yourself by your intentions and others judge you by your actions.

Well, the intent with the Conservative Party's latest mail-out is good.

It's just that the final product didn't turn out as planned.

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