Yes, pick a niche. Pick a specific subject, product, idea, cause, etc.The more unique, the better. Make sure it’s something that interests you.

Let’s say you bought an expensive camera or was given one. Let’s also say, you follow my principle that whatever isn’t an asset, is a liability.

Yes, you could sell that camera on ebay or craigslist. But with a website, and that camera, the potential is near limitless.