I think that most people underestimate the importance of picking a good invocation name.

Here’s why.

Most invocation names are bad. People are not even able to spell them right from the first try.

If they’re not able to spell it right, then they cannot try the skill. So even if you’ve built something great, you can get zero users if you fail at this.

As we all want to build popular skills that people want to use, let me walk you through the process of picking a good invocation name.