Problems — Current HTML5 gaming scenario

In recent years with the advancement of hardware and internet tech, some of the bottlenecks around performance and compatibility has been significantly reduced. That good news for HTML5 which is also a cross-platform technology. Its being now heavily used to develop mobile game apps, video content, social media marketing etc. So much so that 47% of all mobile games today are developed using HTML5. Revenue generation is rapidly shifting from advertising dollars to in-game payments. In China alone, market size of HTML5 games exceeded 10 billion Yuans!

Due to the advantages of HTML5 technology, companies like Google, Baidu, Facebook, Wechat have all adopted it to build various apps. Despite the rapid adoption of HTML5, there are still some pain points to be resolved. Some of them are:

• Lack of a global, unified and secure payment platform

• Lack of a good solution to securely store gaming virtual assets of users

• Lack of mechanisms to ensure “fairness” in games

• Lack of mechanisms to effectively protect the IP of HTML5 products

• Lack of a platform to develop high-quality games and apps

• Need for diversified approaches to monetize internet traffic

Solution? The world’s first and largest blockchain engine and platform!

Egretia (https://egretia.io)

It is definitely the world’s first HTML5 and Blockchain engine and platform ever built!. They have a big vision — To bring 200,000 developers and 1 billion HTML5 devices to the Blockchain world!! For that they have partnered with Egret Technologies (https://www.egret.com), a global leader in the HTML5 industry. Egret technologies has partnership with Facebook instant games and their platform also supports WeChat game development. The content powered by Egret engine has already reached millions of users around the world.

Egretia will build their own blockchain and combine it with Egret HTML5 workflows. Using a token mechanism, every player will have a unique ID in games powered by the Egret Engine. This will build a solid foundation for a stable user ecosystem. Using Egretia …

Developers will use well-established tools + SDKs to quickly develop products that will use the Egreten token as payment.

Users can use Egreten to buy in-game items, pay for content, etc.

Users can use Egreten to take part in lotteries, discounts, and other promotions on Egretia across the world.

Users can get Egreten as reward through participating in crowdfunding of

games on Egretia.

games on Egretia. Developers and content publishers can use Egreten to advertise on the Egretia advertising platform.

Distributors can get Egreten through content distribution, advertising, etc.

An Egreten digital wallet is created based on user’s unique token passport, in order to guarantee safe storage of user’s virtual assets, goods, crowdfunding rewards, platform rewards, etc.

Not only can developers create blockchain applications quickly with Egretia development suite, but they will also get complete service through the platform, such as game distribution, advertising, trading, storage, and communication service. Egretia will be a self-developed, efficient public chain based on the DPoS (Delegated Proof of Stake) consensus mechanism, aiming at optimizing HTML5 game performance. Through the blockchain interface layer, in combination with the Egret engine tools, developers can quickly create blockchain-based DApps.

Features

Egretia Blockchain engine & tools — Blockchain Game Dev Workflow with the world’s first complete HTML5 blockchain engine and development kit, will give developers the power to quickly and efficiently develop blockchain games and applications.

Egretia gaming platform — This platform is the official Egretia DApp. Players can get Egreten through the app, play HTML5 games on this platform, make payments via Egreten. Using the Proof-of-Game (POG) mechanism, players can get Egreten rewards by playing or sharing games with friends.

Egretia virtual goods trading platform — Using Egreten, all players in Egretia games can trade their virtual goods on this platform.

Egretia communication and storage platform for assets — The platform will leverage the blockchain’s node mode, providing decentralized data communications and storage solutions.

Egretia advertising platform — A precision advertising system, based on blockchain KYC principles, smart contracts, and platform digital tokens.

Egretia incubator — The incubator supports game development teams and individuals, creating a bridge between players and developers.

Eventually over the long-term, the framework of blockchain will not only support the Egretia chain, but will also be extended to support Ethereum, EOS and other public chains, so that all HTML5 developers can efficiently create blockchain-based games and applications.

Team & Advisors

All star team in our opinion. The team has relevant experience to see the project through.

Peter Huang (Founder)— Serial entrepreneur, used to be technical manager of Adobe Flash Platform, has 18 years of development and management experience in internet application and game project.

Dirk Meyer (Co-Founder)— Sr. Program Manager, Digital Media BU PMO at Adobe, with more than 20 years of experience in global project management. Made impactful contributions to Adobe’s strategic business plan and innovative programs. He is a blockchain technology advocate and investor.

Yin Ma — Compiler and toolchain expert, entrepreneur. Qualcomm senior staff engineer, his own business focused on software and solutions consulting. Worked in Microsoft, Absoft, etc. Created fastest Fortran compilers for Intel/AMD while working in Absoft as director of compiler development.

Ross Przybylski — A passionate game industry veteran. With more than 15 years of experience in software development and 10 years of experience in game development, focusing on developing great games.

Lucas Lu (Advisor)— PhD in Particle Physics from SMU. He was previously a co-founder and CTO of Light In the Box, a company which went public on the NYSE, and prior to that, Lucas was the first GM of Alibaba’s Taobao Mobile platform, and was the GM of another Alibaba business unit. Lucas founded 5miles in 2014.

Yao Yong (Advisor)— The pioneer of Chinese game engine, the founder of Wing Hang Technology, leading the company to develop H3D engine itself. The products such as “QQ Dancer” and “Dancing Time” made by the company using the H3D engine are widely known

Hongfei Tian (Advisor)— Master’s degree from MIT. Now a founding partner of iVision, responsible for Internet finance and enterprise software investment. Has autonomously developed Bitcoin payment gateways, Bitcoin mobile wallet-Yard wallet, and copyrights authentication systems.

Token Metrics

Total supply: 8 billion EGT tokens

39% to public sale

20% to team & advisors

14% to Business development & Marketing

27% to Foundation

Hard cap: 38.5K ETH + 6mil CMT + 1mil ABT. This translates to approximately 30mil USD at the time of writing this article.

Private sale: 20% bonus, 1 ETH=84000 EGT

Public sale: 1 ETH=70000 EGT

Vesting period: Private sale bonus tokens will be vested for 4 months (20% token released per time, total 5 times, first-time release on the date of public sale). Team & advisor’s tokens TBD

Investors & Partners

Egret Technology, Guojin Capital, Cybermiles (CMT), Krypital group, Ultron fund etc.

Roadmap

Decent roadmap with testnet in Q2 2018 and the launch of first wave of Egretia games and apps in Q3 2018, Blockchain gaming platform is coming out in Q2 2019. Launch of stable Egretia blockchain V1.0 is quite far away in Q2 2020!

Egretia Blockchain SDK testnet will be released soon. Anyone can apply for beta testing here. Looks like they are on track as per the roadmap which is great news!

Final Thoughts

Positives

Developers will use well-established tools + SDKs to quickly develop products that will use the Egreten token as payment.

First mover advantage. To our knowledge there is no other company doing this

Very good and capable team & advisors

Strategic partnership with Egret technologies who are the leaders in HTML5 game development

Good roadmap for short term flippers and they are also developing their own Blockchain for the long term HODLers

Negatives

Hard cap is borderline on the higher side.

Our Verdict

Positive for short term

Positive for long term

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— Sreenivas Herugu, Analyst @Luxe Equity