The headline feature here is, of course, the Assistant, which will let you bark instructions at the display when you're otherwise engaged. Because the always-on microphone is built into the TV, you'll not have to even awkwardly cram your elbow on a remote to prompt the interface to begin working. Plus, when you're finished preparing the meal, you can ask the TV to fire up Netflix and let you watch Chef's Table to fuel that inferiority complex. Plus, there are two HDMI inputs for adding in a games console or set-top box, should you need one.

It's not the first device we've seen that's tried to blend smarts and screens for the kitchen, and we've seen plenty of other attempts. Like Sony and Archos' attempts to build tablets that are capable of being used by the cooking fraternity. Hopefully Philips' effort will have better luck, although we won't find out pricing and availability until the second half of the year.

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