Kylie Jenner was up 800,000 followers within 24 hours of posting Stormi’s birth announcement.

Baby bump equals social media bump.

Not saying that’s any reason to have a baby, but, one study has found that influencers and celebrities who have babies quickly increase their social media following.

For example, Kylie Jenner gained almost 800,000 followers within 24 hours of posting her daughter Stormi’s birth announcement. Guess the baby was on brand.

The study looked at the top 100 celebrity accounts on Instagram in 2018 and connected their posts and following growth.



Some findings:

Models gain more followers after posting a new baby pic than all other celebrities combined.

Men tend to gain more followers than women after posting a picture of their newborn.

On average, new parents wait 129 days to post a picture of a newborn boy, compared to just 43 days for a newborn girl.

“For some people, being accessible on social media is their job, and often they’re willing to do just about anything to get that ‘social media bump.’ For people like that, every post is a calculated move to try to drive up their follower count, even something as seemingly innocuous as posting a photo of your child,” the study found.

In Jenner’s case, in the 15 days after she posted the photo of Stormi, she gained followers at nine times her average pace, clearing over 3 million followers in just 15 days, the study found.

In fact, the Kardashian-Jenner clan dominate the list of top five celebrities with the biggest Instagram boosts after a childbirth.

Is that why they keep having babies? Only Kris Jenner knows.