The Broncos alerted season-ticket holders Monday that prices will not be increased in 2020.

The average ticket price in 2019 was $103.06, which ranked 17th in the NFL.

It marks the third time in four years the team has not raised prices; 95% of the general seating had an increase of 1% last year (the remaining seats had increases of less than 10%). The Broncos’ playoff drought stretched to four years in 2019.

“There are many factors that go into whether we raise ticket prices or not,” Clark Wray, Broncos’ senior director of ticket strategy and analytics, said in an interview. “Obviously, team performance is one small factor in the equation. We also look at what the market is doing and what our internal needs are and what the demand is out there.

“When we looked at where we’re priced within the league, we felt we were priced just about right.”

Wray said the Broncos had a 99% renewal rate for season tickets last year and have a wait list of 80,000, guaranteeing a 51st consecutive year of home sellouts.

But in the midst of a third consecutive losing season, the no-show count generated attention … none of it good. The Broncos announced 19,094 no-shows for the Week 13 game against the Los Angeles Chargers, followed by 9,674 for Detroit (Week 16) and 9,327 for Oakland (Week 17).

“We certainly noticed the no-shows,” Wray said. “The best fan experience is when we have a full stadium. I think with the no-shows, we hit a perfect storm. The last three games were all on holiday weekends — the Chargers game right after Thanksgiving and the Lions game and Oakland game book-ending Christmas. … But I don’t think that was a major factor when it came to pricing tickets.”

A major win for the Broncos, Wray said, was mobile ticketing and mobile parking ticketing, introduced in 2018 and ’19, respectively.

“I think it went really well,” Wray said. “Anytime there are changes, there are going to be some hiccups and we saw that toward the beginning of the season. One thing we’re really focused on right now, and one of the things mobile ticketing allows us to do, is communicate better with the fans.”

Wray said each ticket holder receives a post-game survey to their Broncos 360 app, a way for his staff to gather intel on what’s working and what needs work.

“We’ve been tracking the responses on mobile ticketing and we saw toward the end of the season, people rated mobile ticketing and coming into the building as one of the easiest and best parts of their experiences,” Wray said.

The Broncos are continuing to try to speed up the process of getting through the stadium gates.

“We’re working with a company right now to get us better wait times we can share with fans,” Wray said. “One thing we found: We have a large stadium and when you’re standing at a gate, you can’t always see the other gates. We want to try to get the waiting times down because especially the south gates — 9 and 10 — will have long lines, but just around the corner, it’s a lot less of a wait.”

Another way to lessen the wait time is to not have a flood of fans trying to get into the stadium in the 30 minutes leading to kickoff.

“Everybody wants to be in before kickoff, but not much before kickoff so we’re trying to find ways to incentivize coming in earlier and that’s a focus this offseason,” Wray said.

Some of those incentives will be introduced this summer via the “Broncos Plus” program within the Broncos 365 app.

“We’re looking to really improve the in-stadium fan experience and reward some of our most loyal fans that way,” Wray said. “We started testing it toward the end of last season and we want to roll it out on a larger scale.”

Asked why it’s important to keep average ticket prices in the middle of the league despite the long waiting list, Wray said: “That’s the way Mr. (Pat) Bowlen always ran this team. We do our best to try to continue on in the way he was running things, and it was really important for him to make this team accessible to the fans in Denver. The best experiences comes from having a full stadium and a full stadium of Broncos fans.”

Single-game tickets will go sale through the team in July, but the secondary market tickets will become available soon after the schedule launch in April.