As part of their mission to advocate for LGBT football supporters and build a rapport with all fans, Pride of Irons welcomes straight members because "otherwise you're just speaking to an echo chamber". Jim, and all of the groups I speak to, have a similarly nuanced view on the appropriate action clubs should take when homophobic, transphobic or biphobic abuse is encountered at matches. Banning people from grounds, Jim claims, merely takes the hate out of the stadium and onto social media, and will never change attitudes. Everyone I speak to is united in believing that banning should only be used as the last resort, and that calling out abuse and education is the way to bring about change.