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Melody came up with the idea of repurposing Tim’s song to create a faux-tourism video. She even pictured it becoming a viral hit that people would slowly discover on the internet.

“That sounds presumptuous, but that’s what I imagined,” said Melody.

All Tim had to do was cut a new vocal track, and the pair then scoured Google’s image search for pictures relating to Regina, which appear in random order throughout the video.

One of those photos is of Regina lawyer Gerald Heinrichs sitting at his desk. As the video grew in popularity, Heinrichs started getting calls from friends asking if he knew he was in the video. Heinrichs still gets those comments every few months, but said he enjoys his own small cameo in the viral video.

“I think it’s great. If it was something derogatory or terrible you might have a different opinion of it, but it’s just kind of a fun little thing, and sure I’ll go for that,” said Heinrichs.

Photo by Michael Bell / Regina Leader-Post

The song continues to pop back up in Tim’s own life from time to time.

“I once worked with a colleague who had lived in Regina and I asked him about the song and he was like ‘Oh yeah that song’ and so that kind of brought a smile to my face that he knew it. He knew it right away,” said Tim.

One thing the song is often attacked for is the off-key voice of the singer, which is just Tim’s untrained singing voice. Despite that, the tune is hailed for being an ear worm, which Tim credits to his training in music composition for commercials.

Heinrichs agreed that the song is hard to forget.