As the associate producer I managed many studios and freelance artists and graffiti writers to produce hundreds of pieces of content and assets to be used in the game: graffiti, character models, in game cut scenes, fake advertising, and music for the sound track and score. One of my biggest duties on the game was to manage and direct the creation of hundreds of graffiti pieces to be used in game, by the protagonist, Train. I worked with dozens of real world graffiti artists to create an arsenal of graffiti options the player can use to tag in the game and that were part of the urban environment. Every level the player beat unlocked another batch of killer pieces for the user to paint in the virtual game world.

In addition to being associate producer, I also did a lot of graphic design, art retouching, illustration and video editing for the game and the massive marketing campaign around it.