UPDATE: Sept. 17, 2020: We expect Kohl's 2020 Black Friday ad to be released on Nov. 1, in keeping with previous years' patterns. Expect to find deals on tech, clothing, beauty products and more. Plus, expect to find special Kohl's Cash offers with select products.

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The Kohl’s 2019 Black Friday ad dropped at 12 a.m. central time on Nov. 1. That’s the same date it dropped last year. As always, it offers deals on everything Kohl’s is known for (home goods, small appliances, fashion) and some things it’s usually not known for -- including gaming consoles and smart home tech.

Thanks to the sheer volume of doorbusters, it’s one of the most anticipated ads every year. Plus, since it’s one of the first major retailers to drop its ads, it serves as a good indicator of pricing on the year’s most popular items.

Stores open on Thanksgiving at 5 p.m., but you can shop doorbusters online starting 12:01 a.m. on Thanksgiving Day. An earlier wave of deals (not doorbusters) launches online at 12:01 a.m. on Nov. 25. This is exactly the strategy Kohl’s followed last year.

Coupons and Kohl’s Cash

With retailers price-matching each other on most hot products, stores have to find ways to differentiate themselves. And Kohl’s does that by offering Kohl’s Cash. Shoppers will receive $15 in Kohl’s Cash for every $50 they spend Nov. 25 to Nov. 29. Kohl’s Cash is also offered with certain products. So, in addition to getting a discount, Kohl’s shoppers can get Kohl’s Cash to shop with later (Nov. 30 to Dec. 9).

Even better, use the coupon on page 3 of the ad to get 15% off your purchase between Nov. 25 and 29 (same discount as last year).

Here are some of the best deals Kohl’s will offer Black Friday shoppers this year. Pricing is remarkably similar to what Kohl’s offered last year (with a much sweeter deal on the Xbox One X and an ever-so-slightly sweeter deal on the Nintendo Switch):