You would think tasty fried chicken would sell itself, but sometimes you need a gigantic butt tattoo to really make sure your product is moving like hot cakes.

TMZ reports the Chattanooga Lookouts, an L.A. Dodgers affiliate in Tennessee, have quite the advertisement on their outfield fence.

If you look at this picture, you will notice what seems to be a benign ad for Champy's Chicken with requisite address and the picture of a drumstick.

Wait...is that a butt?

Yeah, it really is.

You are now probably filed with questions ranging from what kind of connection does a rump have to chicken and damn, where can I get some chicken right now?

The report does its best to clear up some of our confusion.

...turns out the Champy's logo is actually a tattoo that happens to be located on the right ass cheek of a very big Champy's fan.



A rep for the restaurant tells TMZ ... Champy's gave the ass model $200 in store credit so they could use the shot in their ads. The credit was all up front ... so, the model gets nothing in the back end (rimshot).



We're told the ad has been up at the stadium all season long and it hasn't been a distraction ... in fact, the Lookouts are currently in 1st place.

Out there, right now, amid regular people, is one man with a butt tattoo dedicated to Champy's Chicken.

Video Play Button Videos you might like

He may look normal and may very well come off as a sound-minded individual. This is now the thought that will keep me up late at night.

It won't be from fear, though. It will be from the knowledge that there is fried chicken out there so damn tasty that someone had permanent ink placed to their buttocks for a mere $200...in store credit.

I need this chicken, and I need it now.

Follow me on Twitter and sit at the virtual cool table.

Follow @gabezal