5th August, 2014 by Becky Paskin

Ballantine’s blended Scotch whisky has launched a campaign to instate a whisky emoji, which appears to have been forgotten among the plethora of wine, beer and Martini symbols available.

The brand’s #whiskyemoji campaign is calling on whisky fans to tweet and Facebook their plight at not having access to a picture of a rocks glass to express their feelings through SMS texts and short messages.

“Wine lovers, cocktail fans and even martini enthusiasts have been able to spruce up their texts about their favourite tipples with a selection of emojis, but what about the legions of whisky drinkers who seem to have been forgotten, with no whisky emoji available to decorate their digits with their favourite Scotch?” the brand said. “This inequality has gone on for too long.”

Ballantine’s is encouraging those passionate enough to share their upset through Twitter, Facebook and Instagram using the hashtags #whiskyemoji and #staytrue.

It’s hoped a developer may take pity on them and design a picture of a whisky glass to calm their nerves.