IT’S been described as everything from “Adelaide kitsch”, “super cheesy’ to “kinda historical”, but after 50 years it’s now in ruins due to safety concerns.

The famous Hollywood Plaza sign in Salisbury Downs was ripped apart by a crane this morning.

Social media lit up with unhappy residents over the demolition job, with Marc Lane calling the sign “kinda historical”.

media_camera The Hollywood Plaza sign has been dismantled over safety concerns. Picture: Marc Lane, Twitter

“Sure it is kitsch but it was Adelaide kitsch,” another tweeted.

“It’s super cheesy but they knocked it down today and I’m actually really sad,” Tayla also wrote.

Salisbury councillor Beau Brug said it was “sad to see ... the iconic sign has come down”.

Plaza management has been sought for comment but it’s understood the sign was pulled down due to safety issues with falling pieces.

media_camera Salisbury councillor Beau Brug.

“A gust of wind could blow pieces off and potentially hit walkers by,” a spokeswoman for the centre said.

“It’s sad to see it go.”

A statement from the Hollywood Plaza Centre management said the company was sad to see the sign removed, but stressed that the safety of its customers and the community was always its first priority.

“No one wanted to see the Hollywood sign removed, especially us,” the statement said.

“However engineering reports confirmed that the sign had become an unsafe

structure. Based on the report and recommendations, it was decided to dismantle the sign as a matter of urgency and priority.”

TELL US BELOW: What did you think of the sign?