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Image 1 of / 7 Caption Close Image 2 of 7 The second ad asks customers to reduce the length of their showers. The second ad asks customers to reduce the length of their showers. Image 3 of 7 The third ad urges people to turn off the faucet as much as possible. The third ad urges people to turn off the faucet as much as possible. Image 4 of 7 The fourth ad encourages households to water outdoors less. The fourth ad encourages households to water outdoors less. Image 5 of 7 Image 6 of 7 The fifth ad asks households to consider higher efficiency toilets. The fifth ad asks households to consider higher efficiency toilets. Image 7 of 7 'Make it a quickie' -- S.F's sex-themed water campaign 1 / 7 Back to Gallery

Saving water is sexy.

At least that’s what San Francisco’s water department wants you to believe with a new conservation campaign launched Monday.

A series of newspaper ads and billboards will soon urge customers to “Make it a quickie” (in the shower) and “Get paid for doing it” (replacing a leaky toilet). See the slideshow above for more from the double entendre department.

Television commercials, which are scheduled to air next week, are similarly seductive with smooth jazz, a slick-talking narrator and a woman fondling a toilet handle. See the nearly-finished TV ad below.

“It’s somewhat provocative, and it’s intended to be provocative,” said Vince Courtney, president of the San Francisco Public Utilities Commission.

The agency, which provides water to San Francisco residents as well as several smaller communities across the Bay Area, is reeling from a record dry three-year period. Water supplies are currently at two-thirds of capacity.

Customers served by the agency are urged to cut back their water use at least 10 percent. The alternative, officials say, will be mandatory restrictions.

So, as another ad reads, “Turn off the tap when soaping your dirty hands.”

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