To be clear, Anheuser-Busch’s craft beer supremacy exists in one very specific metric at the moment; IRI tracks sales in grocery, big box, drug and convenience stores. When factoring in draft and liquor store sales, Beer Marketer’s Insights estimates that Boston Beer remains ahead of Anheuser-Busch in terms of both volume and dollar sales. But the passing of that torch is all but an inevitability during the next year or so. The method by which Anheuser-Busch is gaining supremacy is also raising eyebrows: phenomenally aggressive — that is, cheap — pricing as needed to build presence.