Game of Thrones has sparked a battle at a Australian housing development where streets have been named after characters and locations from the high-rating television show.

The developer of Charlemont Rise at Geelong in Victoria said he had been forced to change the name of Lannaster Road because of the link to the incestuous Lannister siblings from Game of Thrones.

“The name was knocked back by the developers next door because of the relationship between the Lannister brother and sister on the show,” said the project manager, Gary Smith. “I even changed the spelling to make it not as obvious.”

Lannaster Road will henceforth be known as Precinct Road.

There have been no complaints about the other street names in the estate, more than a dozen of which were inspired by the show, Smith said. Among the names are Stannis, Winterfell, Greyjoy, Baelish and Tywin.

The most popular, however, is Snow Street – named after the fan-favourite Jon Snow. “The only big mistake we’ve made was naming a small street Snow Street. We thought Jon Snow was going to be dead but then he came back to life in the next season,” Smith said. “He’s everybody’s favourite – we should’ve given him a large avenue.”

He said it was very hard to come up with new and original street names in a big city like Geelong. “You’ve got to think outside the box; we were getting so many names rejected. That’s why we went for Game of Thrones.”