You’re a prolific hip-hop multihyphenate: producer, radio host and record-label executive. But you also make your own albums, and it seems as if one of your many gifts is persuading other rappers to appear on your albums. How does that work? I put the right people in the room together to make magic. Basically, I’m one of the greatest producers ever. And I’m also one of the greatest D.J.s ever. And I’m also one of the best executives ever.

What people really know you for is your Snapchat, where you disseminate “keys to success.” Exactly how many keys to success are there? The keys can never run out, you know what I’m saying? Sometimes when you get a key, it gets you another key, and gets you another key. One of my major keys is actually the master keys: God. In my life, they’ve hid the keys from me, so I’ve overcome and weathered a lot of storms.

You just mentioned “they,” a recurring villain in a lot of your videos. Who are “they?” They is the people that don’t believe in you, don’t support you.

What do you do when you encounter a “they”? Sometimes you might meet somebody that you love that’s turning into a they. My key is invite them to Miami and take them to the ocean and let them jump off the boat in the ocean, on the sand bar, and cleanse off and pray and then go take a shower and hopefully the “they” is out of you.