Conclusion

What did we learn?

Well, not a whole lot. Facebook's algorithm ensures that there's not one good time to post; if your meme does well, it's likely to stay on the top of the page for long enough so that everyone can see it. Price doesn't have much to do with success, so save your money. It's interesting how many memes are barely related to Columbia; however, if the poster thought it was funny enough to share, others probably did too. A higher proportion of 'Sad' reactions went to posts about mental health and classes, which is to be expected. And we need to come up with better captions.

Want to talk to me about this project, memes, or literally anything else? Follow me down below, or email zack.abrams@columbia.edu. Thanks for checking out the site!