Reddit is full of stories. With our embed tool, it’s never been easier for journalists to highlight (and credit) the thousands of stories happening on our site every day.

From AMAs and viral photos to in-depth discussions and high-quality gifs, redditors’ original content gives writers a constant supply of subjects to write about. Today, we’re going to give some well-deserved props to a few media outlets that we’ve seen doing a great job embedding this original content—and explain how outlets new to our embed tool can use it in their next story.

But first, why use embeds?

Launched for comments in 2015 and posts in 2016, our embed tool makes it easy to share redditors’ text posts, photos, gifs, and comment threads in a format that looks much cleaner than the fuzzy screenshots of yore.

It’s also the best way to cite and credit the users and communities responsible for this content, so that every piece of content is attributed and linked back to the OP (original poster).

Here’s how to use them.

To embed a post, click the “share” button under the post title. On the right, you’ll see an orange button with an embed symbol. Click it and you’ll receive a pop-up window with a media preview and the embed code. Here, you can choose not to show the post text if it’s been edited after you embed it. Under this option, there’s an additional checkbox that allows you to pull an embed code compatible with Facebook Instant Articles.

For comments, just click the “embed” button under the comment and follow the same steps above. As with embedded posts, embedded comments will respect the author’s edits and deletions, and they’ll always feature a link back to the original thread and subreddit. You can also grab the Facebook Instant Article embed code by clicking the link right under the regular embed code for your site.

You also have the option of including the parent comment, which is particularly helpful for AMAs in which you want to show the AMA subject’s answers and the original questions from redditors. For AMAs, we recommend taking each answer you want to highlight, clicking “embed” on the comment containing the answer, and checking “Include parent comment.” Here’s a great example from PopSugar.

Pro tip: Photos in posts are also embeddable! Just use the same instructions above to embed a post, using the media preview to see how the photo will appear.

Best in Embeds: Publisher’s Edition

And now it’s time to raise an upvote to all the publishers consistently using our embed tool to feature, credit, and link back to the content behind the stories. Here are a few of our favorite recent uses of embeds:

TIME

“Viral Photo Proves Someone’s Grandma Is Basically Scarlett Johansson’s Lookalike”

AOL

“Man proposes to boyfriend on Splash Mountain in adorable viral photo”

Huffington Post

“Toddler Invites Reddit To Ask Him Anything, And His Answers Rule”

Questions? Ask us anything!

If you’re a publisher with questions or issues regarding Reddit embeds, please reach out to us at media@reddit.com.