On Tuesday June 17th, in the run-up to the SL11B events across the grid, the Lab has launched a birthday themed photo contest.

The blog post announcing the contest reads in full:

Starting today, you’re invited to take part in the Second Life: Celebrating Your Second Life Snapshot Contest, in honor of 11th Birthday of Second Life.

Participation is easy – submit your celebratory snapshots from inworld to the contest page on our Official Second Life Facebook Page. Click the contest tab, review the contest information and rules and start sharing. This year you will be able to submit up to one snapshot a day for the duration of the contest. Full rules, submission and voting dates, and details are all on the Facebook page.

Looking for some inspiration for pics? Then drop by Hairy Hippo Fun Land to grab your Limited Edition SL11B Robot Avatar. You can also get your free avatar off the Marketplace.

Browse the SL11B category on the destination guide to see what the community has planned to mark the event inworld.

Don’t forget that the Resident-driven Second Life 11th Birthday Community Celebration starts this coming Sunday the 22nd. Visit their website for the latest information.

You only turn 11 once, and we can’t wait to see what kind of celebrations and fun you create and share!

It is a shame that the Lab once again opt to use Facebook as the medium for a contest; doing so effectively slams the door on the contest for many who might otherwise take part, but who have no wish to be a part of the great Facebook machine.

Given other options are available which are not so controversial, it’s a shame that the Lab doesn’t give thought to them when running contests of this kind. Flickr, for example, would seem to be a suitable alternative. It already has a very large SL community, and establishing a group for competition entries isn’t exactly labour intensive, although ensuring T&Cs are read might be a little harder. People might also be more inclined to sign-up to Flickr if they don’t already have an account.

Of course, Flickr probably doesn’t get the same kind of visibility among non Second Life users that the SL Facebook page gets, but for the sake of encouraging more users to take part in something of this nature, does that really matter?