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WWE superstar C.M. Punk is furious with Nike ... claiming the sportswear giant is sending a HORRIBLE message to kids by signing UFC champ Jon "Bones" Jones ... who happens to be a convicted drunk driver.

FYI -- Nike announced it signed Jones to a MAJOR global endorsement deal yesterday ... a deal likely worth millions of dollars.

But moments after the announcement ... WWE champ C.M. Punk unloaded on The Swoosh ... saying, "Let's reward more drunk drivers with endorsement deals! #responsibility."

Punk -- who doesn't drink or smoke -- is referring to Jon's DUI conviction, stemming from a May 19 incident in which Jones drunkenly crashed his Bentley into a utility pole.

Jones apologized for the incident ... and after cutting a deal with prosecutors, his driver's license was suspended for 6 months.