GU, a Uniqlo subsidiary, dropped a collaboration with former Louis Vuitton designer Kim Jones.

One pair of pants has alternate colors that draws attention to your crotch.

Everyone is making fun of it.

Former Louis Vuitton designer Kim Jones just dropped a new collaboration with GU, a budget-minded branch of Uniqlo in Japan. And people are baffled by one particular item on the new menswear line.

As Kotaku pointed out, one pair of pants has a bizarre fly front with an alternate color, drawing everyone's eyes to your crotch.

A tweet pointing out the pants last week went viral.

"These men’s bottoms, the hell are they," the Twitter user wrote, according to Kotaku's translation. "Is this design what’s fashionable now? These pants are embarrassing, and I’m not going to wear them. Is it strange I'm being sensitive? Why change the color there?"

And then the memes came.

But at least some people seem to think they're cool.

The pants retail for the equivalent of $9 in Japan. A representative of Uniqlo didn't immediately respond to INSIDER's request for comment.