How is it possible that some GREAT products don’t make its crowdfunding goal? And how is it that some AVERAGE products make millions crowdfunding?!

After two crowdfunding campaigns on Kickstarter, one failed, one successful with over 180% raised and 650 backers. We are not saying that we figured out the best successful campaign model, but we want to share what we learned throughout these intensive experiences.

Before, during, and after the campaign, we researched and ingested all the information available we could grab from blogs, podcasts, books and even contacted project owners for advice and their 'secret sauce' to making a successful Kickstarter campaign.

We did not find a definitive secret. But below is a summarized key checklist to increase the chances of success for your crowdfunding campaign. Enjoy!

Timing

You are on the right path if your crowdfunding campaign is the last action item in your marketing plan.

Most successful campaign owners would suggest that you budget at least two months for pre-campaign efforts. You can tell if you are ready when you have built up a substantial list of backers that can't wait for you to start the project. Don't mislead yourself; friends, family and coworkers are not potential project followers! You want to generate an Email list with more than 1000 potential backers.

Engage Early with People

- Content: Content is King. Pictures and Videos do not need to be professionally made. What you need to focus on is funny, likable and sharable content. You are looking to get crowdfunded so you need to provide social and shareable content. You can pay a reputable and expensive photographer or video editor, but if the content is not sharable your investment will render in low value for your success.