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Turns out there may be more to porn addiction than merely the presence of a Y chromosome. In a study at Cambridge University, researchers used MRI scans to see what happened to the brains of porn addicts whenever they viewed explicit material. Turns out that when they’re shown porn, their brain’s reward centers light up like a menorah on the eighth day of Hanukkah, just like it would for an alcoholic when seeing a drink ad. This has led to the conclusion that there may not be much difference between porn addiction and drug and alcohol addiction.

While the study has yet to be published, it will feature in a British documentary titled Porn on the Brain, and will also likely give momentum to Prime Minister David Cameron’s proposed limit for online access to pornography in the U.K.

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As to further solutions for porn addiction, the only real course of action seems to be to invent a time machine that will take you to the pre-Internet days of the public shame walk past beaded curtains in the video store to serve as a deterrent.