SAN BERNARDINO >> A man was seriously injured Saturday after crashing into a light pole near the front of a San Bernardino business, police said.

Officers responded to reports of a traffic collision in the 900 block of Ninth Street shortly before 3 p.m., said San Bernardino police Officer Michael Taylor.

A man in his late 70s was driving eastbound on Ninth Street when he dropped his ice cream, Taylor said, which caused him to lose control of the vehicle. He drove over a curb and hit a light pole, landing in the parking lot of Granite Centergate LLC, a countertop store.

The victim was transported to Loma Linda University Medical Center with serious, but non-life threatening injuries, Taylor said.

No further details were