Netflix's Black Mirror: Bandersnatch may be being hailed as a revolutionary piece of content that makes us think about the way we consume media, but not everyone is pleased about its existence.

Chooseco, the publisher of the Choose Your Own Adventure series of books, has filed a lawsuit against the streaming service for either $25 million or the profits from the episode, whichever is higher, according to The Hollywood Reporter.

Related: Charlie Brooker reveals scenes that got cut from Bandersnatch

The lawsuit was filed in a Vermont federal court on Friday (January 11) and states that Netflix tried to pursuing a licence to develop interactive content based off the books, but does not actually have one.

The complaint also says that Chooseco sent a written cease and desist request to Netflix "on at least one occasion" before the release of Bandersnatch.

Chooseco is claiming the Netflix is benefiting from association with the brand, since conversation around the movie is using the 'choose your own adventure' phrase and the complaint points to a specific scene early on in the episode in which the protagonist Stegan Butler (Fionn Whitehead) refers to a fictional title as "a 'Choose Your Own Adventure' book".

Chooseco also alleges that their brand has suffered "reputational harm" through the connection with Netflix's dark Black Mirror series, and is claiming damages and relief in regards to trademark infringement, unfair competition, false designation of origin, and dilution.

Netflix

Related: Black Mirror season five pushed back because of Bandersnatch

Netflix has not yet publicly acknowledged the lawsuit at time of publication.

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