Bug Description

The newly proposed icon for the 13.04 'Ubuntu Software Center' is an 'A' with the horizontal part being depicted as a partially completed progress bar. Keeping the title 'Ubuntu Software Center' doesn't connect the 'A' icon to the application or its functionality. Unnecessary branding also gets in the way of communicating the idea of a software finder/installer.

Solution:

Change 'Ubuntu Software Center' to 'App Center' - change progress bars/animation

-- Change the Name --

The proposed icon will make sense if the 'Ubuntu Software Center' becomes just the 'App Center'. Among other possible alternatives are: App Commons, App Deli, App Market, App Shop, App Mall, App Market, etc.

Dropping 'Ubuntu' from the title helps users realize the application's function. 'Ubuntu Software' - sounds like it has software for the OS, not apps for the user. No need for branding to get in the way of communicating the idea of a software finder/installer.

-- Change the Animation --

- Progress bar overlay

The launcher panel progress bars which (in 12.10) appear overlaid on icons of individual apps undergoing current installation are removed and a 'global progress bar' is overlaid onto the 'App Center' icon indicating overall progress. e.g. When installing multiple apps it indicates combined installation progress.

During installation of apps the horizontal (static) 'progress bar' of the 'A' in the mockup icon will now appear to be animated due to the overlaid 'global progress bar'.

- New Icon Animation

A new animation indicates completion of installation - the new app icon coming out from the right-hand side of the 'App Center' icon. It appears to squeeze out of the progress bar and then slides down to its new place on the launcher panel.

With these changes, our new icon now galvanizes the idea of what the 'Ubuntu Software Center' - the 'App Center' - does. It installs apps.