What does a million dollars in mouse ears look like?

Disney Parks will donate $5 to Make-A-Wish for every photo of a Disney fan wearing Mickey Mouse ears that is shared on Facebook, Twitter or Instagram with the hashtag #ShareYour Ears. The Disney donation will be capped at $1 million.

Creative interpretations of mouse ears are eligible, so you don’t even need actual Mickey Mouse ears to participate. You could form your hands in circles and put them on your head, and that would count – according to contest rules. And there is no limit to the number of photos shared by an individual.

Disney is working with Facebook to allow people to change their profile photo to support Make-A-Wish. The details of precisely how the overlay will work are still being worked out.

The first Make-A-Wish experience was granted in 1980 at Disneyland. Since then, Disney has been a part of more than 100,000 wishes of children with life-threatening illnesses. In 2016, Disney is expected to grant more than 8,000 wishes.

Information: ShareYourEars.org.