Cryptocurrency exchange Binance announced on its blog that it has hired John Goodboy as the new Director of European and Latin American Growth and Institutional Business.

Goodboy joins the exchange after his stint at crypto exchange Huobi where he served as Head of Europe and the Americas. He is also an accomplished financial markets lawyer and has provided legal counsel to financial giants like J.P. Morgan, Credit Suisse and State Street.

In his new role at Binance, Goodboy will be leading regional growth and developing the company’s institutional markets in Europe and Latin America. He will bring his extensive experience in legal and regulatory affairs, institutional business development and strategic market development within the fintech, digital assets and financial markets industries, to the exchange.

“We are excited to welcome Josh [Goodbody] to the Binance family and look forward to his integral role in strengthening our presence and growth in the European and Latin American markets,” said Binance CEO Changpeng “CZ” Zhao. “He comes with a strong background in traditional finance, building products and services that combine the utility of traditional finance and transformative power of blockchain technology.”

Yi He, Co-Founder of Binance considers Europe and America as “key growth markets” for the company and a “larger blockchain and cryptocurrency industry.” He is confident that Goodboy can establish Binance’s local footprint in the markets, support its goal to grow internationally and serve the people better by giving them flexibility in money.

“I am humbled to join a team that shares the same guiding philosophy that democratizing money can make a significant impact in people’s lives and the opportunity to be part of this journey with Binance during a pivotal time of growth,” said Goodboy.

“Binance has demonstrated its ability to bring cutting-edge products and services at a rapid pace, which provides a strong foundation of trust to drive further growth in regions throughout Europe and Latin America.”

Meanwhile, Binance recently announced that it is going to launch staking rewards for two cryptocurrencies ATOM and ALGO, starting next month.

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