A new kind of Comic Con kicked off in San Jose, California — the heart of the tech industry — on Friday. Silicon Valley Comic Con, created by Apple cofounder Steve Wozniak and his business partner Rick White, combines the pair's love of technology and entertainment.

It's clear this is no typical fan fest. Some of the convention's biggest stars are wax figurines of tech celebrities, crafted by the experts at Madame Tussaud's San Francisco, where fans are lining up to snap selfies. Let's take a closer look.