Ducati sales on the rise for first half of the 2015 year

by Jessica Almeida

Ducati sales are up 22% in 2015

Described as "post-heritage", Ducati introduced its newest addition the Scrambler. Before the September unveiling, the hype was huge and Ducati knew it had created something appealing for the modern-motorcycle culture.

The Scrambler was an instant hit and many stateside dealers quickly filled orders. With the success of the introduction, the Scrambler is helping Ducati Motor Holding achieve record sales for the first-half of 2015, which follows a trend of positivity that began five years ago.

In total 32,600 Ducati motorcycles were sold, leading the group was the Scrambler with 9,000 units sold. Following the Scrambler was the Multistrada 1200, with 4,700 sold, Monster 821, with 3,700 sold and Panigale 1299 with over 3,000 sold. Ducati also notes concrete sales for its Diavel, 899 Panigale, Hypermotard and Monster 1200. Ducati says since the first half of 2014 sales have increased 22 percent through June.

The biggest percentage increase was recorded in Italy with an increase of +51 percent, followed by Spain +38 percent, the UK +36 percent, Germany +24 percent and France +23 percent. During the first six months the performance confirms the USA as Ducati's leading market with sales rising around 10 percent.

Beating the previous monthly record from April 2015, results for June set a new record with bike sales topping 7,400, a 60 percent increased compared to the same month in 2014. The Ducati brand also achieved record sales in North America with more than 1,900 bikes sold, and in Japan with more than 5,000 bikes sold.

CEO of Ducati Motor Holding, Claudio Domenicali says, "This record-breaking performance by Ducati in the first half of 2015 stems from the incredible efforts made over the last two years. Products like the Scrambler, Multistrada and 1299 Panigale reflect the extraordinary talent of workers who, day after day, dedicate themselves to making customers' dreams come true."

This exceptional growth is the result of teamwork, an ability to handle the complexity of selling in over 90 countries and running 11 branches and 3 production plants. That makes me incredibly proud. A big helping hand has, of course, come from the Ducati Corse racing division, of which our customers are the biggest fans."

What do you think, would you go out and buy a Ducati?