There are increasing numbers of investors who want to improve the web completely for the tech giants that control the internet.

There have been a recent sudden clampdown of crypto-related videos by YouTube, de-platform, de-monetized content and rampant censorships. All these are pushing blockchain entrepreneurs to find solutions that can remove massive control away from giant companies.

They plan on doing this by turning away from centralized databases and giant players who can pull the proverbial plug. Computer scientists are launching protocols that could turn the internet into a more decentralized network. This will enable them to effectively challenge a few giants that posses overwhelming power.

Bradley Kam, co-founder of Unstoppable Domains, explains how building domain names on the blockchain is a way of moving away from the traditional DNS system. The DNS system is currently the world’s largest registry for domain names. Instead of having domains that are controlled by single entities, blockchain, which uses distributed ledger to record transactions, is preferable.

Kam claims his company is against the notion that domain names should pass through one centralized server.

According to Kam, although users own the traditional domains, Google or GoDaddy store it for them. This means that, those storage entities can move your domain around or even take it away from you. He added that, this has been happening frequently in the field.

However, Kam claims a blockchain domain is a non-fungible token which the user alone has control over. As such, no one can have control over it other than you.

He added that, users need private keys in order to associate websites with it. So this means that, decentralized websites can only be mounted and taken down by the user alone. This is very different from the current internet.



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