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GW's lead designer sheds some light on the creative process behidn the new Warhammer game

00:00 - 00:05 so the shareholders want to see more Fantasy sales

00:05 - 00:07 they tell us "go get these neckbeards buying plastic again"

00:07 - 00:10 we say "sure, let's rethink these prices"

00:11 - 00:16 Fantasy has better rules but 40k is much more affordable

00:17 - 00:21 they say "people clearly want marines and round bases"

00:21 - 00:24 round bases!

00:26 - 00:28 ...and marines...

00:29 - 00:31 round bases!

00:31 - 00:34 one of them even said "nobody plays with points anymore"

00:38 - 00:41 no points!

00:41 - 00:47 just throw whatever you have on the table and mash it all into each other

00:47 - 00:50 It's not like wargaming is about army-building or anything

00:50 - 00:56 as long as it fits on your side of the table it all goes

00:58 - 00:59 screw balance!

00:59 - 01:01 it's about fun!

01:04 - 01:06 players asked about tournaments!

01:06 - 01:08 you should have seen those Facebook comments

01:13 - 01:14 I just couldn't care any more!

01:14 - 01:16 I'd told them to go figure it out

01:16 - 01:20 "let me know if you need any help"

01:21 - 01:27 "If you are concerned about rules then you're probably not going to enjoy it"

01:35 - 01:36 they told me

01:36 - 01:39 measuring from the model damages the paint

01:41 - 01:44 the shareholders really loved hearing that

01:44 - 01:47 it reminded them of finecast, people rebuying miscast miniatures

01:47 - 01:49 and our overpriced refurbishing tools

01:50 - 01:53 so we immediately released this new paint

01:54 - 01:56 extra shiny gold

01:56 - 01:58 3.50 quid for a pot, and you need two of them

01:58 - 02:02 and 17 quid for the can, why not!

02:05 - 02:08 go make the marines extra shiny boys!

02:10 - 02:11 and then to think...

02:11 - 02:14 we told them the End Times was just the beginning!

02:15 - 02:17 we sold them piles of hardcover books

02:17 - 02:20 then made everything obsolete again

02:21 - 02:28 and don't get me started on what we replaced them with

02:29 - 02:30 ...staring contests...

02:30 - 02:33 yes! and measuring each other's neckbeards!

02:36 - 02:41 imagine them in their basements sizing up their moustaches

02:40 - 02:44 with blue measuring sticks

02:50 - 02:55 that sure is going to appeal to a younger audience

02:56 - 02:59 ...that's what the shareholders wanted right?...

02:59 - 03:04 I have no idea who's supposed to buy this

03:04 - 03:09 we put some interns on the warscrolls

03:09 - 03:11 didn't even tell Forgewold about it

03:16 - 03:20 they're as confused as everyone else

03:23 - 03:26 including the retailers