Advertising on the side of your corporate fleet is a great idea. Especially if you are an electric company and you have electric cars.

Japan’s TEPCO just changed its mind.

The company that owns and operates the stricken Fukushima nuclear power plant decided that discretion is the better part of valor and taped over their company name on the sides of the company-owned Mitsubishi i-MIEV plug-ins. Reasons were not offered. But it won’t be hard to come up with a few.