Political memes on social media are edgy, partisan and some would say offensive and misleading. Nonetheless, these memes are wildly successful online. Welcome to a new wave of third-party advocacy groups. Are they toxic to democracy ? Or as the founder of Ontario Proud (and now Canada Proud) Jeff Ballingall says, are memes a cure for apathy? Steve Paikin interviews Ballingall and hears from CBC senior reporter covering disinformation, Kaleigh Rogers, as well as OPPO podcast host Justin Ling, on the role these new third-party groups are playing in the election.