With hardly any available 8K content, the consumer electronics giant is promoting its upscaling technology.

Samsung is introducing an 85-inch QLED 8K TV—with a whopping 16 times more resolution than HD— which will be available in the U.S. in October. Debuting this week at the IFA consumer electronics confab in Berlin, the pricing of this model Q900FN wasn’t announced.

Of course, today there’s hardly any available 8K content, and the U.S.' over-the air-broadcast standard doesn’t support 8K delivery to the home. Even 4K at the moment is mostly limited to streaming content—Netflix is most bullish in this area—and Blu-ray Disc titles.

Addressing this, Samsung is touting the new TV’s 8K upscaling technology, which the consumer electronics giant says is driven by artificial intelligence.

Capable of displaying up to 4,000 nits (a measure of brightness), the TV also supports HDR10+, a new high-dynamic-range format. Panasonic is also announcing its first HDR10+-supported products this week. 20th Century Fox has committed to incorporating HDR10+ in its upcoming new release slate, but it’s currently the only studio to make such an announcement.