Jeff Mordock

The News Journal

The Cinemark Christiana 12 and XD movie theater are replacing their current seats with recliners, announced the theater's owner, Cinemark Holdings Inc.

Cinemark, a Plano, Texas-based company, also announced it will upgrade concessions offered at the theater.

"Since its opening in November 2014, The Christiana 12 and XD has been very well received by our guests," Mark Zoradi, Cinemark's chief executive officer, said in a statement. "We continue to promote our customer-facing initiatives by providing an improved entertainment experience with the addition of our comfortable luxury recliners to all 12 auditoriums at one of the country's most successful shopping malls."

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The complete replacement of seats and other upgrades are expected to be completed by the spring of 2017.

The Cinemark Christiana sits across the parking lot from Nordstrom and next to the outdoors wonderland Cabela's.

Cinemark is also encouraging moviegoers to download its app to view showtimes, purchase tickets and join the company's loyalty program. Members of the program could qualify for unique prizes such as one-of-a-kind gifts, digital download and games.

Contact Jeff Mordock at (302) 324-2786, on Twitter @JeffMordockTNJ or jmordock@delawareonline.com.