We are delighted to confirm that Sujoy Roy has joined Luckbox as Director of Esports.

Sujoy has extensive experience in the industry and joins from tournament organiser ESL.

He was the UK’s first professional gamer and has played a significant role in the growth of esports, including event organisation, community creation and organisation management.

Sujoy is the latest high-profile esports personality to join us after Paul ‘Redeye’ Chaloner was named advisor and ambassador in February.

Sujoy will be tasked with helping further strengthen Luckbox’s esports connections, including working on partnerships within the sector, fostering grassroots communities and raising the company profile.

Sujoy, who is based in London, said: “I’ve seen so many companies try to do esports and make a mess of it.

“I want to help Luckbox avoid the common pitfalls and make a product that works as part of the esports infrastructure. It’s important to understand how and why people watch or play games.

Luckbox Director of Esports Sujoy Roy

“If Luckbox can create a great betting platform and do it sympathetically with the community it could be a big help to the industry.”

With a strong focus on integrity, Luckbox, based in the Isle of Man, is aiming to comply with top-tier licences to help bring credibility and trustworthiness to the esports betting space.

Sujoy said: “A mutual friend from PokerStars told me about Luckbox and the management team behind it.

“When I found out more about the company I was excited about the way Luckbox was going about esports betting.

“Betting can massively enhance the viewer experience and has a big part to play in the future of esports but it needs to be done properly.

“Luckbox’s commitment to doing things right is not only essential to the business but, I believe, will also benefit the wider esports landscape long-term.”

Vadim Soloveychik, CMO at Luckbox, said: ‘We are excited to welcome Sujoy at Luckbox.

“His deep knowledge of the industry and community will play a big role in helping us to deliver an authentic experience for esport fans and become a preferred esports betting platform.”