There is an abundance of large and valuable databases that are made available to organizations today. However, this can quickly become pointless, if not harnessed and utilized efficiently. Sales and marketing teams are prioritizing using data to understand their customers and create campaigns that will resonate with them.

However, as these teams become more data driven, it’s also important to note that they do not have the same technical knowledge on extracting meaningful insights as a data scientist would. This is an obviously an impractical expectation. It would be a terrible utilization of the sales and marketing teams if they were to expend unnecessary effort on analyzing data or scanning religiously through spreadsheets.

Data visualization providers users with a swift, effective and easily accessible way to identify important patterns. This enables your sales and marketing teams to gain quick insights and make fast decisions in a competitive environment, without having to waste time on manual analysis.

CPG businesses, in particular, can really benefit from data visualization as they’ll be able to identify trends and gauge performance of their trade promotions. Sales and marketing teams will gain visibility into which product lines, promotions, retailers etc. are not doing well. This helps them identify and segment plans with accuracy and to deliver business outcomes they desire.

By integrating advanced analytics as well, sales executives can drastically step up their game and leverage real-time Data Visualization to forecast sales figures. This also enables them to figure out if a product is under performing, they’ll easily be able to figure out why. They can use this information to rework pricing, or gauge if demand has fallen, or if there are competitors offerings similar products at a better price.