Looking back on the ‘I’m a Mormon’ campaign and the message it communicated to women in the Church LDS Living - During her five years as a brand strategist for Bonneville Communications, Neylan McBaine was a part of the team behind the “I’m a Mormon” multimillion-dollar advertising and outreach campaign for The Church of Jesus Christ of Latter-day Saints. McBaine caught the eye of Boncom, the marketing agency behind not only “I’m a Mormon” but Light The World and other Church campaigns, because of a website she had started, The Mormon Women Project . Unbeknownst to them, McBaine carried with her extensive marketing experience, having worked for years in the Silicon Valley with multiple successful companies, making her an incredible asset to...