It looks like the bigwigs at Netflix don’t like their actors and actresses using the word “binge-watching” when promoting their new series and films.

Award-winning actor Guy Pearce just recently spoke in an interview with Empire on the publication’s The Empire Film Podcast, and during the discussion, the Memento actor was asked whether viewers would binge-watch his new show on Netflix, The Innocents.

Responding to the podcast’s question, Pearce revealed that Netflix wasn’t really fond of the words “binge” and “binge-watching,” strictly prohibiting their stars from using the term while promoting their shows. However, while the prohibition was put in place, the actor says that Netflix didn’t give provide any alternative terms for “binge-watching,” instead, instructing their talent what kind of terms to avoid.

"People do, but I don't think Netflix likes the term 'binge'. When we did the promotion for [The Innocents] in the [United States], we were strictly sort of instructed beforehand not to talk about 'binge-watching'."

This eschewal of the terms “binge” and “binge-watching” is pretty surprising. Both terms have been around for years, and the use of “binge” and “binge-watch” has gained widespread usage ever since streaming platforms like Netflix, Amazon Prime, and Hulu became popular among consumers.

In fact, the term “binge watch” has been mostly associated with Netflix which has become the biggest streaming site online. Sure, it might be associated to binge eating and binge drinking, but “binge watching” has taken on a totally different meaning for itself. We wonder why Netflix is so interested in putting the phrase down.

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