I hate this comment by people who have no clue. His father turned down guaranteed millions for a shoe no one is buying. All that control your own brand shit. Michael Jordan owns his own basketball team and is a billionaire and one of the most powerful men in sports now. No one cares if Nike owns his likeness or brand now.



Social media comments rarely turn to sales. Especially for a shoe at $200-$500. Lonzo could be the next Curry and even then people won't cop these until they're $100 or less and even then the margins, development they cannot compete with Nike. He needs to let his dad stop getting in his head. Props to raisig decent sons and getting them in college and the NBA. Let them control their own destiny now. Lonzo Ball 1's with Nike would have made him millions. Now he can hawk this stuff that will probably be given away at some point. But hey, he controls his own brand right.