– Chicago vs. Cleveland World Series Game 7 attracts record-setting audience of 2.66 million viewers, more than double the audience of the network’s previous record –

– 7.89 million Canadians watched some part of the broadcast –

– October best month to date in 2016 for Sportsnet –



TORONTO (November 3, 2016) Historic wins attract historic audiences. Last night’s Game 7 of the 2016 World Series between Chicago and Cleveland was one for the record books, both on and off the field, as Sportsnet delivered its largest World Series audience in network history, with an average audience of 2.66 million viewers tuning into the broadcast. Sportsnet’s previous all-time most-watched World Series game was Game 7 of the 2014 World Series (San Francisco @ Kansas City: 1.24 million average audience).

Overall, 7.89 million Canadians watched some part of Game 7 on Sportsnet, as Chicago ended a 108-year championship drought and defeated Cleveland, 8-7, in extra innings. Audience levels peaked at 3.9 million viewers at 11:50 p.m. ET in the bottom of the 9th inning, as Aroldis Chapman retired three Cleveland batters in a row to send the game into extra innings.

The 2016 World Series also set a record for Sportsnet as the most-watched World Series in network history, delivering an average audience of 1.26 million viewers (2+). This marks an increase of 44% over the 2015 World Series average audience (879,000), the previous most-watched World Series on record.

Sportsnet’s October Audiences

The Fall Classic, in conjunction with the start of the 2016-17 NHL regular season and the rest of the MLB Postseason, bolstered Sportsnet to close out October as the network’s best month to date in 2016 and second best month ever. Delivering a 9.7 audience share and an average audience of 405,000 (2+), Sportsnet delivered more than twice the share and twice the average audience of its closest competitor in October.

Sportsnet was the second most-watched Canadian network in prime time and the third most-watched Canadian network overall in October (conventional and specialty combined).It also continues its reign as Canada’s highest-ranked specialty channel.

Highlights from Sportsnet’s October audiences include:

NHL

Hockey Night in Canada in October (includes Sportsnet, City and CBC)

o Hockey Night in Canada’s opening night broadcast on Saturday, Oct. 15 (Game 1) was the most-watched Hockey Night in Canada opening night since 2013, drawing an average audience of 2.31 million

o Game 1 (7 p.m. ET) Average Audience: 1.98 million – this marks an increase of 1% over the same period last season (1.96 million)

o Game 2 (10 p.m. ET) Average Audience: 850,000 – this marks an increase of 2% over the same period last season (832,000)

Rogers Hometown Hockey in October attracted an average audience of 493,000 , up 13% from the same period last year

in October attracted an average audience of , up from the same period last year Scotiabank Wednesday Night Hockey delivered an average audience of 918,000, up 20% from the same period last year

Toronto Raptors

Sportsnet delivered an average audience of 367,000 for its Toronto Raptors regular season broadcasts in October, marking an increase of 63% over the same time last year

Sportsnet Central

Sportsnet Central continues to be Canada’s choice for sports news, with the prime-time edition of Sportsnet Central delivering a year-to-date average audience of 208,000 and marking an increase of 6% in comparison to the same time last year

Radio

October marked the best month to date in 2016 for Sportsnet 590 The FAN. Canada’s most-listened-to sports radio station delivered a 4.7 share overall and a 8.2 share in the Males 25-54 demographic for the month

Digital

Sportsnet NOW and Rogers NHL GameCentre Live

Sportsnet NOW – the network’s direct to consumer service – grew its subscriber base by 143% in October, and experienced a month-over-month increase of 139% of unique visitors streaming Blue Jays games in October

in October, and experienced a month-over-month increase of of unique visitors streaming Blue Jays games in October Driven by the World Cup of Hockey and start of the NHL season, Rogers NHL GameCentre Live delivered a solid start in October, with early bird subscriptions up 48% year-over-year, and the monthly active user base in October up 7% in comparison to October 2015

Sportsnet.ca – September 2016 (comScore)

In keeping with the comScore multiplatform audiences released in October:

In September, Sportsnet.ca increased its digital audiences 54% in comparison to September 2015, and delivered its second highest month in website history

in comparison to September 2015, and delivered its second highest month in website history Visitors to Sportsnet.ca are spending more time consuming content, with average time spent per month increasing 91% year-to-date, compared to the same time last year

year-to-date, compared to the same time last year In September, the Sportsnet app was the second most popular sports app in Canada, and experienced the highest number of visitors in app history. The Sportsnet app has delivered a year-over-year increase of 95% for unique visitors and a time spent increase of 175%

Source: Numeris, AMA(000), Cumulative Reach & Share of Total TV English, Oct 2016 vs. Oct 2015. All audiences are 2+, unless otherwise noted. Radio data based on Toronto CTRL market.

Digital Source: Adobe Analytics, comScore, Inc. Media Metrix Multi-Platform Jan-Sept 2015 vs. Jan-Sept 2016, Canada

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About Sportsnet

Sportsnet connects Canadian sports fans to their favourite teams and athletes, using five platforms: TV, Radio, Print, Online and Mobile. Delivering storytelling on a local, regional, national and global level, the multiplatform brand consists of Sportsnet, sportsnet.ca, Sportsnet 590 The FAN, Sportsnet 960 The FAN, Sportsnet magazine, Sportsnet Mobile and Sportsnet NOW. Sportsnet consists of four regional channels (Sportsnet East, Ontario, West and Pacific), and the nationally-distributed Sportsnet ONE, Sportsnet World, and Sportsnet 360. Sportsnet is the official Canadian NHL national broadcast rights holder, and is also the official regional television broadcast rights holder for the Calgary Flames (including radio rights on Sportsnet 960 The FAN), Edmonton Oilers, Toronto Maple Leafs (including radio rights on Sportsnet 590 The FAN), Vancouver Canucks and Montreal Canadiens. In addition, Sportsnet is also the exclusive Canadian broadcast rights holder of the CHL, including the Memorial Cup. Sportsnet is the Canadian leader in MLB television broadcasts and is home to all 162 Toronto Blue Jays games, plus MLB Playoffs and the World Series. Sportsnet also offers an exciting sports lineup including the NFL, Toronto Raptors, NBA, CIS Vanier Cup, Grand Slam of Curling, IndyCar, the Rogers Cup tennis tournament, and extensive soccer programming including Premier League, Bundesliga, CONCACAF and Canadian national team matches for men and women. Sportsnet Central is the network’s news program, providing regional and national coverage of the day’s events in the world of sports.