Is that Salt Lake City or Memphis in the background? Tough to tell the difference.

The 787 is a remarkable improvement on efficiency, so it is not as though there is nothing being done on this front. It was not until the past two years that it became obvious that miles per gallon is going to be the most important thing in a vehicle purchase, but it can take ten years to develop an aircraft. Unless my math is off, we need to give them another eight years.