So far, Samsung has gone after the iPhone’s non-removable battery, and the iPad Air’s display quality. Now, they’re back on the iPhone, with all eyes tuned towards screen size.

In a new advertisement, Samsung continues to include Apple-branded products, in a continuous attempt to try and peel eyes away from the competition. This time around, we’ve got a Galaxy S5 and an iPhone 5s, front-and-center, comparing the pair of device’s screen sizes. We hear one gentleman voice some excitement over the potential of a larger iPhone coming later this year (citing an article focused on the 5.5-inch iPhone 6/Air, which is rumored to actually see a delay to 2015), and then the Galaxy S5 owner feigns surprise.

The two then go ahead and compare screen sizes, because that’s natural and obviously that’s never happened before, while the voice announcer tells the watcher to stop waiting, that “the next big thing” is already here. Indeed, with the 5.1-inch display on the Samsung-branded device, there is definitely a difference. Of course, if Apple does indeed launch a 4.7-inch iPhone 6, it still won’t be big enough, so Samsung will more than likely keep up the ribbing.

You can check out the ad below. Do you think Samsung’s ads are hitting their mark?

http://youtu.be/QSDAjwKI8Wo