FROM CNN WIRES:

(CNN) - A 36-year-old man disappeared Thursday night when a sinkhole opened up under his bedroom in Florida, swallowing him as his brother tried to rescue him, authorities said.

Right after the ground started to give way in his home in Brandon, his brother frantically tried to keep him from sinking into the hole, an emergency official said.

This morning on "Early Start," WFTS's Rob Munoz shares more details on the rescue efforts.

READ MORE: Florida man swallowed by massive sinkhole in his bedroom