A portion of a GameSkinny interview with Nintendo of Canada...

GS: So before we begin, could we maybe talk about Yo-Kai Watch and its popularity here in North America? I originally didn't think that it would actually be popular enough to get a sequel release here.

NoC: Right. So as you probably know, Yo-Kai Watch is already very popular in Japan right now. When we first launched the game in North America the game started off slow as not many people knew about the game. However, similar to Japan, the games and merchandise really took off after the TV show aired in North America. Almost overnight the sales skyrocketed, and the series has been doing really well ever since.