The Amazon headquarters oddsmakers aren't picking Newark to land the big prize, but no matter what happens, the city already is a winner.

The latest Amazon prediction to hit the press is that the Seattle-based e-commerce giant will split its second headquarters into two locations, with 25,000 employees in each city. The Wall Street Journal first published that prediction, based on informed sources, and The New York Times followed it with a report that the two locations would be the Washington, D.C., suburb of Crystal City, Virginia, and Long Island City in Queens, citing meetings between Amazon and New York Gov. Andrew Cuomo.

Amazon is keeping mum on its deliberations, and has warned officials in Crystal City and other finalist cities against leaking news about meetings.

Newark boosters are saying it ain't over until Amazon founder Jeff Bezos speaks. But making it to the headquarters finals has already been a major boost to Newark's reputation.

Real estate professionals say other corporations have been taking a look at Newark, and several are strongly considering relocating to the city, since Newark was named as one of the 20 finalists.

News that Newark was a finalist put the city in a positive light and highlighted its key advantages: proximity to New York City at a more affordable cost, access to mass transportation, a talent pool fed by half a dozen colleges and an internet infrastructure that allows Newark to offer the fastest and broadest free outdoor Wi-Fi in the country.

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Newark, in its proposal to Amazon, summed up what it has to offer by listing its five biggest advantages, all beginning with D: Data infrastructure — faster internet speeds and more bandwidth than the other contenders; Destination — roads, rails, airports and a major port, and easy access to New York City and all of the East Coast; Diversity — large African-American and Hispanic populations; and Development opportunities — land available with riverfront and park views.

But most of their bid was pinned to the fifth D: - Destiny.

"Newark provides Amazon with an opportunity to take a leading role in the ongoing renaissance of a great American city," its proposal stated.