This week in London, InCrowd, the multi-award winning sports engagement agency, hosted their annual Conference, held at Lord’s Cricket Ground, the home of English Cricket. The impressive JP Morgan Media Centre hosted 70 of Europe’s top sports technologists and business leaders with presentations from leading thinkers in the field of fan engagement including Formula One, Sky TV and BLOCKv.

BLOCKv’s Head of Partnerships, Jon Knight, gave a very well received talk on the basics of blockchain technology and its application to the sports industry, as well as how BLOCKv is enabling the sports and entertainment with Dynamic Digital Objects called Vatoms.

The InCrowd and BLOCKv teams demonstrated the capabilities of the platform for sports teams and rights holders with a drop of demonstration Vatoms around the venue which were eagerly picked up by audience members.

On Thursday evening, the InCrowd team also ran a fan focus experiment at the England vs USA soccer match at Wembley Stadium, dropping 100 redeemable vAtoms around the surrounding area, and recording fans reactions to engaging with the digital objects.

“BLOCKv are delighted to be partnering with InCrowd as we work together to build the next level of fan engagement through smart digital objects” said Jon.

“BLOCKv’s incredible platform will allow us to offer the next generation of digital sports experiences for rights holders and brands” said InCrowd co-founder Archie Woodhead. “Together we’re building vAtom technology into the fan experience to champion fans and recognize them for their support.”