Debuting in 1940 and 1949, respectively, McDonald’s and Lego have essentially come of age together, with countless memories complementing the billions in sales that each generates annually. Though it experienced a sizable setback last year, the latter has built an amazing legacy through its product lines and is looking to acquire more clout for its environmental decisions. Like the fast food purveyor, the Danish entity is aiming to encase items in 100 percent sustainable packaging in the very near future, with its 2025 projection marking a five-year advance on its initial pledge.

“By bringing forward our ambition for sustainable packaging, we are also acknowledging the need to find better packaging solutions sooner,” vice president of environmental responsibility Tim Brooks said of how Lego is helping its eco concerns interlock with consumers’ calls for waste reduction.

Like McDonald’s, which has vowed to have all of its fiber-based packaging come from certified or recycled resources within the next two years, and Nestlé, which is also seeing 2025 as a significant indication of its commitment to sustainability, Lego has thus far emphasized bio-plastic as the chief building block for revamping its packaging practices. As anyone fortunate enough to have played with Legos as a child or an adult knows (parenthood is such a great excuse to fall in love with the toys all over again), the Lego Group hires quite-adept manufacturers to craft the diversions. The packaging usually proves appealing, too, and while one can certainly feel compelled to keep the boxes for posterity, most end-users will look to part with the containers relatively soon, if not immediately, after making a purchase.

Lego, therefore, is joining the aforementioned business heavyweights by addressing the global public’s call for greater awareness of sustainability’s possibilities. Bio Based World News has ample articles devoted to exploring the importance of prompting businesses and corporations to make more sound packaging decisions. Much like other establishments’ decisions to dump non-sustainable holders, this move by Lego will look to build momentum among buyers who, while certainly enamored with retaining products for a long time, are not necessarily hoping for the commodities’ packaging options to have a nagging existence as garbage.

All of these campaigns make plain that we should expect more calls for packaging modifications. Perhaps companies will start to take similar pledges without much or any prodding, but no matter who is hawking goods, be it a commercial giant or a burgeoning business in the promotional products world, sustainability seems destined to become a topic that we will never be able to cast in our mental landfills.