A state of the art cinema that engages all five senses is set to open its doors in London’s West End this week.

The immersive movie theatre uses high-tech motion seats and special effects to simulate wind, snow, fog, lightning, bubbles, water and scents, which each work in time with the film to bring the action on the screen to life.

The new 4DX cinemas have been launched after smell was revealed to be the sense British movie fans would most like to have heightened when watching a film.

The five senses cinema comes as part of new research by Cineworld, which unveiled the top films that tap into the five senses.




Unsurprisingly, Roald Dahl’s Charlie and the Chocolate Factory is the movie viewers would most like to be able to smell the food being shown and eaten on screen, followed by Harry Potter, Goodfellas, Chef and Hook.

James Cameron’s modern-classic, Avatar was chosen by nearly a third of UK viewers as the most visually pleasing movie, followed by The Life of Pi, The Beach, Gladiator and Star Wars – The Last Jedi.

Titanic topped two of the sensory lists with best soundtrack and most touching film.

Other musical movie masterpieces include Star Wars, Top Gun, Lord of the Rings and Jurassic Park.

While the list of classic heart-string tuggers is The Lion King, Forrest Gump and The Boy in the Striped Pyjamas.

As for the upcoming movies landing in cinemas this year, Jurassic World Fallen Kingdom was voted by nearly a quarter of the UK wanting to immerse themselves in, closely followed by Fantastic Beast: The Crimes of Grindelwald.

The five senses 4DX cinema will only be available at Cineworld in the UK.

Stuart Crane, Head of Film at Cineworld, said: ‘The 4DX cinema which will feature the most immersive cinema experience to date, with environmental additions such as snow, fog and water alongside chairs that vibrate and move with smell, to make you feel like you’re truly a part of the film.’

Rebecca Ford, Sensory Expert, added: ‘A survey of over two thousand British movie-goers show that 78% wish they could put themselves into a film to truly experience it, and now they can.

‘4DX provides a revolutionary cinematic experience – the special effects work in perfect synchronicity with the visual action on screen creating a highly immersive exhilarating cinema experience.’

For obvious reasons, spaces in the 40x auditorium, which is currently only located in Leicester Square, are pretty tight – housing only 136 specially designed seats.

If you’d like to buy tickets to try out the five senses cinema for yourself, they’re now available here.

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