The new program is part of a slew of vegan-interest content produced recently by the national broadcaster

Mathew Pritchard went vegan for the animals (Photo: YouTube)

The BBC is launching a new vegan cookery show - its first yet - and it will be presented by former Dirty Sanchez star Matthew Pritchard.

The program - called The Dirty Vegan - will be available to watch on BBC Wales in January and on BBC 2 in Spring.

Matthew Pritchard is a well-known advocate for veganism and animal rights.

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Vegan direction

"If someone had told me 20 years ago I would have a vegan cookery show, I would have laughed all the way to my grave," Pritchard told The Sun.

"But life takes you in strange directions - and I'm hoping Dolph Lundgren [a famous actor who he once pranked] will have one of my vegan sausages."

Vegan content

The BBC has broadcast an increasing amount of animal and vegan-interest content in recent months.

In late Summer, it showed a documentary on the milk industry - The Dark Side of Dairy. It also published a profile of Ethan Brown, Founder of vegan brand Beyond Meat.

It then hosted a debate about veganism on its Politics Liveprogram - with one panelist saying there is a 'strong case' for following a vegan diet.