- Emerald Citations of Excellence Award 2017 for the Article “Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research,” Published in European Business Review

- Emerald Citations of Excellence Award 2017 for the Article “A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling” Published in Journal of the Academy of Marketing Science

- Emerald Citations of Excellence Award 2017 for the Article “Common Beliefs and Reality About PLS: Comments on Rönkkö and Evermann (2013),” Published in Organizational Research Methods

- Taylor & Francis Citation Award for the Article “PLS-SEM. Indeed a Silver Bullet,” Published in Journal of Marketing Theory & Practice

- Outstanding Paper Award 2014 for the Article “Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research,” Published in European Business Review

- Best Paper Award in the Advancing Research Methods Track at the 2010 Global Marketing Conference, Tokyo, Japan

- William R. Darden Award at the 2009 Annual Conference of the Academy of Marketing Science, Baltimore, USA

- Dissertation Award of the Munich School of Management

- Best Paper Award in the Integrated Marketing Communications Track at the 2008 Global Marketing Conference, Shanghai, China