Pure marketing perfection right here from the Eagles. The billboard, reminding fans and opposing teams to avoid 95 – or, more appropriately, Mychal Kendricks – is on 95 South, right where there’s heavy construction and congestion.

Thanks to (@Bryan_Barth_7), (@PhillySpectrumS) and (@danblah25) for sending in pics. I tweeted if anyone had seen the billboard, and five minutes later, boom, three pictures. You guys are the best.

Side note: Hearing that this is the work of the marketing agency 160over90, which is responsible for much of the Eagles’ excellent marketing of late. They’re crushing it.