Virtual Reality has been touted as the “next great thing” for quite a few years now, but with emerging hardware like Oculus Rift, PlayStation VR, HTC Vive, and Samsung Gear VR vying to actually make VR massively marketable, we might soon see the technology make good on decades of promises. Though Google will be expanding its current Cardboard VR system to its Daydream platform (along with the company’s own hardware as well as third-party options), the tech giant will also be developing a VR camera for the cinematically inclined.

To that effect, it was announced today that Google is teaming up with IMAX to develop a “cinema-grade virtual reality camera,” which will allow filmmakers the freedom to create and deliver high-quality, 3D, 360-degree experiences to audiences everywhere. There’s a lot of tech expertise coming together here. Obviously the IMAX team will bring its camera knowledge to the game, with Google handling the VR side of things. Once companies of this size start throwing considerable cash at a technology, it usually isn’t terribly long before it makes its way to cinemas and living rooms.

Here’s the full press release for all the pertinent details: