Question

What are some ways I can improve my marketing strategy to appeal to customers?

Archana Ramamoorthy, MS

Chief Technology Officer, Workday Chief Technology Officer, Workday Archana Ramamoorthy is the Chief Technology Officer, North America at Workday She is a product ninja, security advocate, and on a quest to enable more inclusion in the tech industry. Archana received her BS from SRM University and MS from Duke University and has been working in product management for over 8 years. Archana Ramamoorthy, MS Chief Technology Officer, Workday Expert Answer

Focus is very important, and for that, you need to have a very clear mission statement that tells your customers where you're trying to take your product and the market segment that you want to enter. It's also important to articulate to customers why you are the right person or the right company to enter the market. Try to have a very clear market positioning with respect to why you are the right person or brand to be able to take up this space.