Ever since Disney announced its forthcoming streaming service, Disney+, there's been a question in the back of comic book fans' minds: What about Marvel? There's been talk of stand-alone shows for Loki, Wanda Maximoff, and Hawkeye; an animated series based on the Marvel's What If … ? comics is also in the works. Yet those shows are expected to be a year or two away. Today, Marvel is finally revealing one of the shows that'll arrive when the Disney+ service launches: Storyboards.

Unlike the Star Wars spinoff series The Mandalorian or Falcon & Winter Soldier, which builds on the Marvel Cinematic Universe, Storyboards isn't an episodic extension of an existing franchise. Instead, the series—which will launch on Disney+ in 2020—pairs up Marvel Entertainment chief creative officer Joe Quesada with some very visionary people to find out how they do their best work. "A comparison that everyone knows is Anthony Bourdain: Parts Unknown," Quesada says. "We go on locations, but instead of food or culture being the focus, the focus is a guest, the way they tell stories, and their story."

Storyboards will feature about a dozen episodes in its first season, each 10 to 15 minutes long. The guests are wide and varied, including Wolverine actor Hugh Jackman (on the debut episode), Book of Mormon and Avenue Q songwriter Robert Lopez, Teen Vogue executive editor Samhita Mukhopadhyay, and Olympic figure skater Johnny Weir.

Eric Liebowitz/Disney

"It would have been easy just to go for 12 celebrity guests, but we have a wide variety of people," Quesada says. "The real thrill to me is to find out, 'What's your story?' People tell their stories in all different ways. It's not just writing, drawing, or filming. Athletes tell stories in how they perform. Dancers tell stories with their bodies."

Even more than that, Storyboards lays out where Disney+ might be headed when it comes to original programming. The streaming service will already have a full library when it launches thanks to all of the Lucasfilm, Pixar, Marvel, Fox, and animated programming Disney has in its coffers. But as the streaming wars heat up, the studio will need to pad its collection with originals the way Netflix, Hulu, and other streamers do. Shows like The Mandalorian and Falcon & Winter Soldier, which build out their respective cinematic franchises, are a given. But Storyboards shows that Disney isn't just looking to make episodic extensions of what's on the big screen; it'll have non-canon stuff, too.

"The show started when someone asked me, 'What's your hobby?' and I realized that, much like Stan Lee, I'm doing my hobby for a living. My absolute love is storytelling. So I started to formulate this." Marvel Entertainment chief creative officer Joe Quesada

Quesada, not exactly the most recognizable face in the Marvel sphere, may seem like an unlikely choice to lead this effort. In reality, though, it's the kind of thing for which he's the ideal candidate. He's a longtime comic book writer and artist who became Marvel's editor in chief in 2000. By 2011, he'd become the company's chief creative officer and has consulted on Marvel's movies, executive produced Marvel's TV shows, guided Marvel publishing, directed short episodes of Agents of S.H.I.E.L.D., and advised on theme park rides. Storyboards utilizes those talents—and ultimately is a culmination of every one of them.