Last night's London premiere of Zoolander 2 saw actor and director Ben Stiller snap up a new world record in true Derek Zoolander style, with the Hollywood star taking the title for the world’s Longest selfie stick.

The attempt took place on the red carpet (which was actually blue as a tribute to the character’s notorious blue steel gaze), under the watchful eye of official Guinness World Records adjudicator Mark McKinley.

Measuring the selfie stick

Measuring an extraordinary 8.56 metres (28 ft 1 inch), the selfie device was more than eight times longer than the average stick, with its middle section fashioned out of an eight metre long window cleaning pole.