The Hong Kong International Film Festival Society reunites with celebrated actor Aaron KWOK and international visual artist Wing SHYA to lead audiences into another magical voyage to discover the wonders of cinema.

The Hong Kong International Film Festival is one of the longest-running international ﬁlm festivals in Asia. The full programme of its 44th edition (HKIFF44), to be held from 24 March to 6 April, will be announced on 10 March. The public can purchase tickets online (www.hkiff.org.hk) and through all URBTIX outlets from 13 March.

SHYA, who conceived the acclaimed Colours in the Dark motif for HKIFF43, returns this year with a brand new key-art design featuring a stunning collage of extravagant colours and electrifying images.

Unveiling the new key art for the ﬁrst time today, HKIFFS’s Head of Marketing, Catherine LIU, believes SHYA’s design conjures the fantasy, dynamism and diversity of the cinematic universe.

“The imagination it inspires resonates with the rich tapestry of ﬁlms that HKIFF44 will bring to Hong Kong’s audiences,” LIU enthused.

KWOK reprises his role as HKIFF44’s Festival Ambassador. He will be supported in his endeavours to promote appreciation and interest in ﬁlm culture in Hong Kong, in particular by the younger generation of ﬁlmgoers, by actors Jennifer YU and Neo YAU who will continue to serve as HKIFF’s Youth Ambassadors for a second year.