“He felt we needed new revenues in different markets, and he came to identify these markets,” Vidal said. “And with partners like Audi, Allianz and Adidas” — each of which owns 8.3 percent of the team — “they wanted us to come to the United States first.” Adidas, an M.L.S. sponsor, has a strong link to Bayern through Hubert Hainer, the chief executive of Adidas, who is supervisory board chairman of Bayern.

Don Garber, the M.L.S. commissioner, said, “There’s a real connection between us, like a triumvirate of M.L.S., Adidas and Bayern doing something that’s good for the sport.”

So now a club that has not played a summer exhibition in the United States since 2004 is trying to become a major part of the American sports scene.

“We knew when we came here, we had to do more than play one game and go home,” Vidal said.

The strategy behind establishing a full-time United States office was conceived shortly before the Fox deal with the Bundesliga, which, in the United States, will start in 2015 and last for five years. That will give Bayern and the league a boost with American audiences that could be similar to the success NBCSN had last season with Premier League games from England.

“Bayern is without a doubt the dominant team in the Bundesliga,” said David Nathanson, the chief operating officer of Fox Sports 1 and 2, which will show the league’s games. “They’ve had some great rivals, but ultimately, it is the winningest team in Germany. For them to be a global powerhouse, opening an office in New York will let them have more touch points in this country.”