In case you haven’t noticed, videos are starting to take over Facebook and Instagram. While Facebook's "auto-play audio" feature can be annoying (who wants loud voices blaring out of nowhere?), if you’re like me, you'll often pause to watch a pretty, mesmerizing, interesting or shocking video. And this is exactly what your salon's fans do on Facebook and Instagram, too! Videos are engaging, fun, and people love sharing them. Did you know that social videos get 1200% more shares than text and images combined (source)?

But you know the problem with video? It can be time-consuming and difficult to do well.

That's exactly why I decided to write this blog post: I know for a fact that video marketing wins over text or pictures, but it's not so easy to do. So I personally tested all of the best video apps out there and found 6 mobile apps that I absolutely love.

From animated text to exciting music and automated editing, these apps are the cream of the crop and they'll make video marketing for your salon a breeze and a pleasure.



Why your salon needs to get serious about posting videos



In case you're still not convinced that video marketing is worth it, here are four very important reasons to think again:

1. Whatever you want to show or explain, people remember 95% of a video message vs only 10% of written message (source). People pay attention to videos, but more importantly they'll remember you and what you share in your video.

2. Videos receive 135% greater organic reach on Facebook than photos (source). We all know it's getting harder for your own fans to see your posts, but videos definitely help with this problem.

3. 4 times as many clients would prefer to watch a video about a product instead of reading about it (source). When promoting your salon's products or services, keep in mind that video wins.

4. Humans are naturally wired to focus on things that move (even if that's just a simple Boomerang video!). By using videos you're tapping into basic human instinct.

You're now pumped up and ready to make awesome videos for your Facebook and Instagram, right? Great! Now see exactly how amazing your videos can be when you've got the right apps.



The top 6 video apps your salon needs for Facebook and Instagram



1) Legend app: Put beautiful animated text on top of your photos

Great for: Taking pictures of clients, your work, or new products, and then putting an animated title on top.

It took me literally 20 seconds to make this elegant tile for Instagram: