- With a solid foundation in place for its football program, including a state-of-the-art performance complex, top-flight coaching and support staff, and an energized fan base, the time is right for Purdue Athletics to sharpen its focus on future improvements to the home of the Boilermakers, Ross-Ade Stadium.On Monday, Purdue vice president and director of intercollegiate athleticsannounced that the athletics department has retained Elevate Sports Ventures to oversee a fan-centric, data-driven study to shape the strategy for renovations to Ross-Ade. The study will be the basis for a campaign entitled "Your Ross-Ade Stadium." Data from tens of thousands of stakeholder surveys and hundreds of focus-group interviews with specially vetted participants will be utilized in study generation, incorporating best practice models derived from Elevate's industry wide experience.Fan feedback encompassing the areas of entry and egress, seating options, concessions, parking, game presentation, technology and more will be included in the study. The first wave of distribution and collection of stakeholder surveys probing Purdue football season-ticket holders, single- and multiple-game purchasers, current students, alumni and fans from West Lafayette-Lafayette, Indianapolis, throughout Indiana, Chicago and more, will begin Jan. 29 via instructional emails."Purdue Athletics is committed to providing our athletes and fans modern, dynamic environments in which to train, compete and cheer," Bobinski said. "Our partnership with Elevate Sports Ventures allows us to employ a progressive, thoughtful approach to help shape future strategies and initiatives. We are confident that Elevate's professional sports and entertainment experience and cutting-edge methodology will lead to outcomes that excite current and prospective season-ticket holders, students, alumni and more. Purdue is proud to partner with Elevate on this project as they bring their expertise and impact to the college sports environment."Elevate is the best-in-class sports and entertainment consulting firm providing proven, innovative solutions to organizations across the global sports and entertainment landscape."Purdue University's decision to approach this significant stadium initiative with a smart, analytical eye and an unwavering desire to create the ultimate, fan-centric, college game experience make them an ideal partner through which to leverage Elevate's insights and analytical approach from the professional sports front office to the college sphere," said Al Guido, Elevate Sports Ventures CEO. "This project allows Elevate the opportunity to maximize significant resources from our partners, from mastery of database management to proficiency in and aptitude towards a fan-first, diagnostic-based strategy. Purdue University Football has reached a critical point in the development and servicing of their thriving season ticket holder base, and their intention to deploy this data driven strategy is evidence of their place as thought-leaders in the college ecosystem."Purdue has seen recent extensive growth in season-ticket and single-game ticket sales. From 2016 to 2018, average home attendance grew by nearly 50 percent, tops in the nation (from 34,451 in 2016 to 51,120 in 2018). Purdue is the only Division I university to see its average attendance increase by 3,000 or more from both 2016 to 2017 (nation-best 13,433) and from 2017 to 2018 (3,236). Season-ticket sales have skyrocketed, growing by over 6,000 seats between 2017 and 2018, with renewals at a school-record high rate of 95 percent.Season tickets for the 2019 season go on sale Jan. 22, with a priority purchase deadline of April 30. There are eight price categories - including two new ones on the popular west side of Ross-Ade - providing an affordable price point for all fans. Meanwhile, Purdue Athletics continues to accept deposits on new football season tickets. Deposits are $50 per ticket and may be made online or by calling the Hayes Family Athletics Ticket Office at 765.494.3194 . Upscale premium-seating options are available in the Shively Club, Buchanan Club and luxury suites. Fans interested in reserving seats or learning more about enhancing their gameday seating and parking experience should call the John Purdue Club at 765.494.8506 or click here