Those may not sound like big changes on the surface, but they make sense given how big Snapchat is on video beyond disappearing messages. It needs publishers to stick around if it's going to make Discover your go-to video source -- if they know they're going to get legions of viewers every day, that's a strong incentive. Also, as Recode explains, these kinds of tweaks could prevent you from being overwhelmed if there's ever more than just a handful of publishers.