A few years back, the British Office of Government Commerce wanted a new logo for etching on (among other things) mousepads and pens, and paid a graphic design firm over $20,000 to come up with this:

Apparently it never occurred to anyone that mousepads and pens are frequently turned on their sides.

Et voila:

Question to readers: What is the moral of this story?

(Hat tip to our sometime commenter Alan Wexelblat. News article here.)