Please don't shoot the messenger on this one. But to show how mad advertising has become, I present to you this super-weird commercial for Gain laundry detergent where a boy sniffs a jockstrap.

Here's the premise: Two boys (the "Martinez brothers") attempt to prank their napping "dad" by placing a jockstrap (that they just pulled out of a gym bag with a stick) on his face. What the young pranksters don't know is that the jockstrap has been washed with Gain, which has effectively eliminated the man-crotch aroma. So, instead of being woken up in disgust by the smell of his own junk, the dad just smiles and keeps on sleeping. Confused, the older boy then takes the jockstrap back and gives it a deep huff. The announcer says, "That, boys, is the sweet smell of defeat."

I'm laughing so hard. Who greenlighted this?! And what parent would be ok with their child taking an acting role that involves sniffing a jockstrap to sell laundry detergent?

The internet has questions too:

@ProcterGamble 1-800-888-4642 Your jock strap #GainDetergent commercial is ABSOLUTELY DISGUSTING!

What's next soiled diapers or menstrual?

What is wrong with u ppl? Ur advertising dept is morbid SICK!!! Contributing 2 the vile sickness in this country! Hope u fire them all! — Carrie (@CarrieHKP57) July 6, 2018

Has anyone else seen the #Gain detergent, jockstrap commercial… where the kids sniff their dad's jockstrap? I'm like super disturbed by it and want to know who the hell ok'd that? #wrong — Jason Engler (@JasonJEngler) July 6, 2018

The #Gains Flings commercial showing the son sniffing his sleeping dad's jockstrap for a prank he's trying to pull is the creepiest thing I have seen all year! And it's July! #WhoApprovedThis #AdvertisingFail pic.twitter.com/788PmBCsoF — Rachel Cullen (@rachelcullen201) July 3, 2018

Anyone else seen that Gain commercial where the young boys put a jock strap on their dads face while he's sleeping in the hopes that it'll repulse him, but he likes it? The gays really are winning, huh — Rural South Gay (@ruralsouthgay) July 3, 2018

(WOW)