Manchester-based real-time advertising platform, Bidooh, has signed a deal to run across 10,000 screens in South Korea.

The partnership with DBDB Labs in Seoul, follows a successful trial in a corporate office in the city.

The technology, which uses facial analysis to provide targeted advertising, will be used in offices and shopping centres across the country.

Screens will be rolled out over a 3 years period, with 2k screens currently in operation, fitted with a Bidooh box.

“This contract expands our digital billboard platform to a new territory, demonstrates the scale of Bidooh’s commercial traction and ties in with our strategy of building quality partnerships across the globe,” said Abdul Alim, co-founder and CEO.

“The South Korean marketplace has a highly sophisticated understanding of blockchain’s benefits and we consider this contract a further vindication of our decision to adopt this technology to improve transparency and engagement on our platform.”

Che Min Jang, CEO of DBDB Labs, added:

“Bidooh’s platform is available to businesses of all sizes, which opens up out-of-home advertising to smaller advertisers where there is clear demand. We are excited by the opportunity to leverage Bidooh’s technology across 10,000 screens in South Korea and look forward to a long and fruitful relationship.”