ALISON STEWART, PBS NEWSHOUR ANCHOR:

For the first time ever, workers at a major online media outlet, Gawker Media, have voted to unionize.

In fact, the vote was almost a landslide among the 100-plus employees who contribute to the popular Web sites Gawker, Deadspin and Jezebel.

Joining me now with some insight is The Huffington Post's senior media editor, Gabriel Arana.

Gabriel, by all accounts, workers were really happy at Gawker Media generally. So, why Gawker? Why now?