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People are getting naked and then filming themselves as they sit on cake - because it turns them on.

'Sploshing' is a form of sexual fetish where people are aroused by the feel of wet and messy substances against their skin.

And in this footage the desserts including cake and jelly.

The video and photo shoot were set up by Bompas & Parr , a company that creates food art using gelatin desserts.

(Image: Bompas & Parr)

They have even catered at Mark Ronson's 33rd birthday party.

But their latest project is slightly more bizarre than Ronson's glow-in-the-dark, alcoholic jelly.

(Image: Bompas & Parr)

Speaking to the Daily Star, co-founder Sam Bompas said: "When we started Bompas & Parr, one of the first calls we got was an inquiry about whether we catered for splosh parties.

"Innocently, we looked online to see what this might involve - to find a steamy scene where folks get turned on by sitting in puddles of baked beans. At the time we declined."

(Image: Bompas & Parr)

But several years later, as the craze gained more online traction, the company decided to reconsider their options.

They put a request out on social media, asking for volunteers to take part in the photoshoot, which involved participants stripping off, before lowering their bum into a variety of different desserts.

It wasn't long before several interested parties replied, and voila, the video was made.