Celebrities often use their time in the public eye to bring awareness to important issues. Ecorazzi exists to highlight the people making this effort for the environment and other causes. At the same time, we get to have fun following celebrity gossip, with a "green" twist!

"There is no doubt that green is hot right now. Hybrids and organic are the 'in thing'," said Ecorazzi co-founder Michael d'Estries. "Celebrities are helping spread the message by incorporating 'green' into their everyday lives and working to help others. By highlighting their efforts, we are hoping to bring the green message to a more mainstream audience."

Rebecca added, "It's also just a great way to have fun. We don't need to take ourselves so seriously all of the time. The environment is an important topic, but let's face it, it can be boring or sometimes even depressing. By taking the topic and mixing it up with celebrity gossip, we're trying to give readers the best of both worlds."