The Pirate Bay has launched a new website, entirely dedicated to promoting the work of independent musicians, filmmakers and other content creators. The Promo Bay website was badly needed to archive the many promos and streamline the thousands of incoming artist submissions to the project. In addition, the idea is to provide artists with details on where their content is most downloaded.

Early 2012 The Pirate Bay rolled out The Promo Bay, a new promotion platform for filmmakers, musicians, writers and all other artists alike.

To help them reach an audience of tens of millions of people, The Pirate Bay started offering the artists a prime advertising spot on the site’s homepage, replacing the iconic pirate ship logo.

A good idea, it turns out, because more than 10,000 artists signed up in a few months. This overwhelming success has now resulted in a dedicated Promo Bay site where all promotions will be permanently featured.

“By having the Promo Bay as more than just a link on the home page, it becomes its own beast,” Promo Bay frontman Will Dayble tells TorrentFreak.

To some extent the idea to develop a separate website was born out of necessity. The core Pirate Bay team could no longer keep up with the thousands of submissions, and needed help.

“For The Pirate Bay it’s a chance to make better organized use of the thousands of submissions the original Promo Bay received. I think the only real difference between a riot and a revolution is the latter is better organized,” Dayble explains.

And that’s just the beginning. The Promo Bay also has plans to offer detailed statistics to artists so they can see where their content is most popular.

“We can collect tons of cool data and properly measure where the traffic goes. If we’re going to truly prove that the industry has changed, that the way we appreciate art has changed, we need to measure it,” Dayble says.

For these statistics The Promo Bay plans to partner with an Aussie startup that can do data analysis on promoted torrents.

According to The Pirate Bay folks more and more artists have begun to realize that less restricted channels, such as torrents, are a completely valid distribution method. Even more so, in several ways this free promotion works better than just putting content on iTunes or similar services.

“These artists are coming from the point of view that free, mass exposure – with smart measurement on who likes you where – is more valuable to an artist than trying to scrape money out of iTunes or Beatport or whatever,” Dayble says.

With the Promo Bay website The Pirate Bay can now accommodate even more artists, and give them a permanent feature.

The current site is still rather basic but will be expanded in the future. Besides statistics the Promo Bay team is also considering adding a voting mechanism where the public can pick which artists should be promoted on The Pirate Bay’s homepage.

Content creators, big and small, who are interested in becoming featured are encouraged to sign up.