Apple just announced a slew of new features for iOS, including video, audio, and location tagging for iMessage and the ability to name (and leave!) group chats. WhatsApp CEO Jan Koum isn't too happy about the new additions:

His point is that Apple just added features for iMessage that WhatsApp users have had for a long time. WhatsApp users could always send media, like audio or video,

and share location data

easily through messages.


The fact that Apple has put a huge emphasis on improving iMessage is very telling of the growing power of messaging apps like WhatsApp - which Facebook bought earlier this year for $19 billion - Line, and Kik. The company clearly wants to keep people using its in-house messaging system instead of downloading and using other apps.