What’s in a name? Almost everything. At least that’s what Robert Buderi over at XConomy believes. According to Buderi, a company name can

have a significant impact on your brand, or as he puts it, “A good name

evokes what the company does, and it is memorable–creating a virtuous

cycle that reinforces the brand and leads to increased sales.” If your company’s name isn’t up to snuff, is it worth rebranding?

XConomy polled readers on a series of startup name changes to determine whether the rebrandings were successful and worth it.

Recently, for example, a mobile-health tech company called HopSkipConnect changed its