For decades, the “furry” community has felt a certain affection for Disney films, which play to the subculture’s defining interest of anthropomorphized animals. But the interest has been somewhat unrequited, as the studio steadily shilled its slate of movies to children and their parents—until now.

In anticipation of the upcoming Disney film Zootopia, about a land in which humans never existed and animals rule the planet, BuzzFeed’s Katie Notopoulos reports on Wednesday that the studio hired a publicity team to appeal to members of the “furry” community. As evidence, BuzzFeed has published the following e-mail reportedly sent from a P.R. team contracted by Disney to a furry meet-up group:

Hello Furlife, My name is [name redacted] and I am representing Walt Disney Studios. Our next film being released is ZOOTOPIA and it is about a world inhabited by animals all living in peace together. The pictures of the members of your group all looking like animals are incredible and align perfectly with the film. All of you could live peacefully in Zootopia. It would be great for you all to share these photos on social media platforms such as Instagram and Twitter. You can take new photos of each other and share these new photos online using the hashtags #Zootopia and #ZooU. You can be representing ZOOTOPIA and the participants can receive film based items such as the poster and rabbit or fox crowns. This can be a lot of fun and your group seems perfect to participate. If you are interested start posting the photos today and email me at xxxxxx@alliedim.com. Thanks!

This marketing e-mail was not the first indication, however, that Disney might be promoting its upcoming film to the “furry” community—which Vanity Fair’s George Gurley profiled in 2001. In December, Inverse’s Emily Gaudette theorized that the film seemed “suspiciously catered toward furries,” citing the “shapely animals with gender signifiers like eyelashes and hips,” sexy-voice actors including Shakira portraying them, and the fact that the main character in the film is a fox—“arguably the most popular ‘fursona’ cited by furries.” After seeing the film, Gaudette also pointed out one pointed reference to the community:

The most specific call-out to furry sensuality (I say “sensuality,” lest I get tweeted at again) in the film is during its credits sequence, in which the sexualized gazelle played by Shakira performs surrounded by hyper-masculine tiger dancers who bear a stunning resemblance to the furry fandom’s “daddy”: Tony the Tiger.

Although there have been heated Reddit debates about how aware Disney is of the furry community, and how conscious their references are to it, it does seem savvy on the studio’s part to at least acknowledge the groups that have already begun planning furry party screenings, creating fan art (occasionally so graphic that there are petitions to stop creating Zootopia porn), and are already selling out theaters for what has been called the “Star Wars for anthro animals.”

And the furries, it seems, are enjoying the attention.

Related: Pleasures of the Fur