Thanks in part to the Beyoncé "We should all be feminists" shirts and to feminist Twitter, it's finally becoming cool (as well as necessary) to identify as a feminist. At least that's what a new, 2,000-person UM London survey suggests: A full 69 percent of British girls ages 13 to 18 answered "yes" to the question "Would you personally define as a feminist?" compared with just 46 percent of women overall.

Fortunately, feminism seems to be on the rise among younger people in the U.S. too. A 2016 Washington Post and Kaiser Family Foundation poll found that young women are one of the most likely groups in the country to identify as feminists. 63 percent of women ages 18 to 34 said they considered themselves feminists, compared with 60 percent of women altogether. The only group more likely to identify with feminism was women ages 50 to 64. Feminism's popularity took a dip among women ages 35 to 49, with 51 percent identifying with it, but it looks like it's making a long-overdue comeback.

When celebs like Rowan Blanchard and Amandla Stenberg set an example for teens, it's hard not to get excited about what teenage feminists can accomplish. Thanks to them, being a feminist really may be the norm for Gen-Z. Let's hope this means that soon, fewer people will be calling feminism "antimale", associating it with ugly stereotypes, or acting afraid to use the F-word. And maybe, just maybe, the majority of men will be calling themselves feminists too—because they'll realize equality is good for everyone.