Google has hired John Bruno, a well-regarded chip designer from Apple who had worked on the company’s series of iPhone chips since 2012. The hiring is part of a brewing effort by Google to design its own chipsets for consumer devices like the Pixel phone.

Mr. Bruno follows a number of other experienced chip engineers who have defected to Google from Apple over the past year, including Manu Gulati, Wonjae (Gregory) Choi and Tayo Fadelu. Google has also picked up experienced chip engineers from mobile chip giant Qualcomm, including Mainak Biswas, Vinod Chamarty and Shamik Ganguly.