Everyone’s favourite VP of Publisher and Developer Relations, Adam Boyes, is heading on to new and exciting things, so it’s time to reminisce.

Last week, Adam Boyes – PlayStation’s VP of Publisher & Developer Relations – announced that he would be leaving Sony after four years of service to return to “the world of game development” (though there are no details on where exactly he’ll be heading to yet). It’s bittersweet news for one of PlayStation’s most recognizable figureheads, who was an integral part of the team during the company’s renaissance period with the PlayStation 4. Still, we wish him all the best in his future endeavors, though not without sending the man off in style via a list of his most memorable moments with PlayStation. Here are just a few of our favorites.

Hulk Smash Was Right

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It’s practically a tradition for something to go wrong during a press conference, and Sony is no stranger to such malfunctions. Luckily, Adam Boyes was front and center on the stage during one of the more interesting technical hiccups, and the man handled it with the effortless jocularity of Nathan Drake himself. Boyes was innocently talking about PlayStation’s exclusivity deal with Bungie when, out of nowhere, a booming “HULK SMASH” is pumped through the speakers. As if he had rehearsed for this moment his entire life, Boyes quickly responded by acknowledging that “Hulk smash is right” before gracefully moving onto the next subject which, by the way, had nothing to do with the Incredible Hulk (seriously, how did that soundbite get in there?).

Official PlayStation Used Game Instructional Video

With his ever-smiling, warm exterior, you might think Boyes couldn’t harm a sack-boy if he tried. Think again. Boyes and fellow PlayStation executive Shuhei Yoshida threw some serious shade towards the Xbox One following Microsoft’s announcement of its anti-consumer used game policy, with a video that sarcastically demonstrates how PS4 users might trade their games with one another. This is perhaps on the greatest shots fired in the history of the console wars, and Boyes was right there in the middle of it, clearly having an absolute blast while doing so. Say what you want about being a bad winner, this video never gets old.

Boyes will be Boyes

Where Adam Boyes goes, memorable moments follow. The Giant Bomb crew typically conduct extended post-E3 conversations each year (with Boyes often featured as a guest), but their 2015 show made for particularly enjoyable viewing. Watch with glee as John Vignocci posts Dave Lang’s phone number on Twitter before Lang realises and appears to get genuinely pissed off with both Vignocchi and the sniggering Boyes. Here are three esteemed members of the games industry acting like a bunch of children on a couch for 20 minutes and, of course, Adam Boyes is one of them. For that reason alone, it makes for one of our most memorable Adam Boyes moments.

Kickstarting Shenmue 3

2015’s “E3 of Dreams” is referred in such a way in no small part thanks to Sony’s incredible press conference, which featured a holy trifecta of reveals. Boyes was involved in perhaps one of the biggest announcements to come out of that show, as he was tasked with officially launching Shenmue 3’s Kickstarter campaign live on stage, with creator Yu Suzuki right there beside him. It was a truly magical moment in a truly magical show, and one that will be remembered for a long time to come. I’m sure Boyes considers this as one of his highlights at PlayStation because we certainly do.

Between Shu Ferns

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Back in 2014, PlayStation had a new event – PlayStation Experience – to promote, so what better way to do that by having Adam Boyes be an interviewee on a parody of the popular Zach Galifianakis Funny or Die internet show, Between Two Ferns? The result is, as you might expect, as far-fetched and silly as it sounds, but Adam Boyes proves adept at playing up the awkwardness of the show, as both his Canadian heritage and job title are put to question by the host. It certainly lands a few chuckles, and we could never imagine Don Mattrick or Phil Spencer committing to the same levels of fan service.