The Otcrit Platform will not only be a place for the community of traders and investors to receive valuable information but also for the startup companies in the crypto space. They can all benefit from our service to better develop and market their product. One of the many B2B use cases of the Otcrit platform will be product testing. It is one of the most important things in marketing research and it brings a great value to businesses that choose to perform it and stay ahead of competitors.

It allows startup projects or existing companies with an actual product or a service, to test, evaluate and analyze it by allowing a large group of people to use it and give their feedback. This Proof of Concept is important for founders, investors, and customers, and can demonstrate the feasibility of the idea. This step of the product launch can help solve existing or random problems, help with cost saving, validate the end-use efficiency.

Businesses often struggle to find the right people for this kind of job especially in the new blockchain space where not many are familiar with the technology or know how to use cryptocurrencies.

One of the most time-consuming tasks is to perform a product test with the core team of the company alone, and it almost always leads to missing something important about the newly developed product. Usually, these issues can only be discovered through testing with the potential customers and with the correct strategy. You need to know who you are targeting and let them explore your service for the first time and give you their response. Finding people like this is never easy.

Our solution is to provide a large database of individuals from all over the world who have signed-up for our program and have been approved to become a Tester.

These people will have a different occupation, background, and experience so our business customers can select them based on the company’s needs and preferences for optimal product assessment and testing. The categories include gender, location, age, income, education, language, marital status, mobility, technical and trading experience, and more.

Companies will be able to not only single out the type of users but also how many they need and for what time period. Otcrit will then make sure their requirements are met and guide the testers based on the pre-assigned strategy we have developed for them. One of the major upsides of this model is that applications, services, platforms, etc. will have their first registered customers and some of them may even become active users at the end. The testers will be rewarded with OTC tokens for their contribution and it will be a way for many to earn crypto without investing anything but their time. We will also provide a detailed report when the product testing is complete and even give our own recommendations regarding the improvement and development of the product or service.

As we have emphasized before, our main focus is the adoption potential of each and every crypto-asset — and by offering this testing service, our own community validates the Proof of Concept.

Why is Product testing important?

Product testing can help companies predict the customers’ acceptance of their products and assist them in execution planning, marketing strategy, and research.

Many companies neglect the importance of product testing and do not understand the power of it. It is absolutely necessary if the company wants to reach mass adoption and achieve superiority over their competitors. It can minimize the risks of launching a new service and identify the customers’ needs very quickly. Product testing is an important part of introducing a new product to the market. The service that we provide will help businesses meet the customer’s satisfaction and expectations while proving the usability and need of the new product.

Our new platform will be online soon and everyone will be able to participate and apply for a Tester!

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