Sony UK has released a new PlayStation 4 TV ad that does not hold back in boasting about the company's new system, touting it as the "world's most powerful console."

The 30-second video hypes three major new and upcoming releases, including Bloodborne, The Witcher 3: Wild Hunt, and Batman: Arkham Knight. A narrator also uses the line "only on PS4."

Bloodborne is the only true PS4 exclusive, although Arkham Knight will have some content made available only for Sony's console. The Witcher 3, meanwhile, doesn't have any console-exclusive content.

You can watch the new video below, and if you live in the UK, expect to see it on TV soon.

Although the Xbox One outsold the PS4 in April, Sony's console is the cumulative leader in the current-generation sales race, with more than 22.3 million units sold.

Via: Dualshockers