We’ve written here before about people traveling to undergo plastic surgery, but moving to another country then getting plastic surgery to look more like the people whose country/continent you are living in, is a whole new (not to mention depressing) concept.

An increasing number of immigrants in Europe are opting to change their facial features in order to look more “western”, or less conspicuous on the street. Apparently, the nose is most characteristic of where we come from which is why rhinoplasty is the most popular surgery amongst these immigrants. In Spain, the surgery costs Euro 5000 and takes 20 minutes.

In one of my previous posts I wrote how although Spain can be culturally insensitive, I didn’t find Spain racist at all. But after reading that about 2,500 South Americans (mainly Ecuadorians and Colombians) have nose jobs every year (many of those live in Madrid), it made me think again: Why do these Latinos want to go to such an extent to fit in? What sort of discrimination are they suffering?

How have we let social stigmas in our so-called “multi-cultural-multinational-society” go so far as to warrant reactions like this?