The Eiffel Tower is lit in the colours of the Olympic flag during the launch of the international campaign for the Paris bid to host the 2024 Olympic Games, in Paris, France, February 3, 2017. REUTERS/Benoit Tessier

PARIS (Reuters) - Guardians of the French language were up in arms on Friday after the French national Olympic committee adopted an English slogan - Made for Sharing - to back France’s bid to host the games in 2024.

The Academie francaise, official custodian of the language of Moliere, said it was no better than a pizza advert.

Paris, Los Angeles, and Budapest are vying to host the 2024 games, and the French national Olympic committee has said it chose the English slogan to broaden its appeal for the wider world.

Another group whose aim is the defence of French usage said the choice was an insult to the French language and proposed instead the rallying cry of “Venez partager! (Come and share!). They said they would lodge an official appeal against adoption of the English slogan.

The Academie francaise, expressing its disapproval, said the slogan had already been widely used in publicity campaigns, mainly for selling pizzas and sweets.

Bernard Pivot, widely known for defending French culture, said: “French-speaking countries are going to be surprised and indignant that Paris, capital of the francophone world, bows down before a language that is not only that of Shakespeare but that of Donald Trump.”