Businesses require a digital space to monitor the performance of key metrics and manage the performance of the overall company, as well as specific departments or processes. Such place is usually called analytical dashboard. However, one must ask — does your dashboard increase performance or is it just a waste of space?

Analytics as it is

Each department or specialist is responsible for their own tasks and therefore is particularly interested in only certain metrics. For example, UX designers typically follow how much time users spend on the site and what CTAs are being clicked, while content managers will care more about how users interact only with the company blog.

And only people who are closed to business decisions making understand which exactly metrics influence the business the most. If anyone in the company knew the same, business would run much faster.

However, analytical dashboards are typically designed primarily for the executives and big data experts and look like this: