The long awaited second season of the Melancholy of Suzumiya Haruhi has begun, secreted in the midst of a rerun of the first season, and as revealed earlier is the new “Bamboo Leaf Rhapsody” episode.

What remains of Haruhi fandom has exploded, and 2ch entered into meltdown mode with hundreds of posts a minute.

You can see something of the episode below:

































The repeated leaks of broadcast schedules seem almost almost too convenient… Quite possibly a deliberate effort

All that remains to be seen is whether the marketing debacle (or “innovative viral marketing strategy”, as Kadokawa will doubtless like to think of it) succeeds in recouping something of the huge popularity the series once enjoyed now that the age has apparently shifted to K-ON!