Opinionated and controversial British media personality Piers Morgan (formerly of the News of the World, the Daily Mirror and CNN, currently of the Daily Mail‘s Mail Online) and ITV’s Good Morning Britain has had plenty of run-ins with sports figures, and they usually haven’t gone well for him. The latest followed that pattern, with Morgan (seen above at May’s BMW PGA Championship Pro-Am) criticizing tennis star Martina Navratilova’s comments on Marin Čilić losing Sunday’s Wimbledon final, and then promptly getting owned by the internet. First, here’s what Morgan said Monday about Čilić (who fell 6-3, 6-1, 6-4 to Federer Sunday, and had to call a doctor for blister treatment in the second set):

Get a grip, Cilic.

You don't sob like a baby because you're losing. That's pathetic. #WimbledonFinals pic.twitter.com/xF8wB5a9mv — Piers Morgan (@piersmorgan) July 16, 2017

Čilić himself said the tears were about being unable to perform his best, not the pain, and Navratilova later endorsed that. Morgan then went after her:

what none of you get is that Cilic cried because he couldn't play his best — Martina Navratilova (@Martina) July 18, 2017

No, he cried because he was getting thrashed. Champions play through blisters… https://t.co/VvuJZVGSOe — Piers Morgan (@piersmorgan) July 18, 2017

Yes, Morgan knows so much about athletic performance and playing through pain. This tweet did not go over well.

Mansplaining tennis to someone that won 59 grand slam titles. pic.twitter.com/W3H9jVSjyw — joe heenan (@joeheenan) July 19, 2017

He only gets blisters on his tongue — Jacqui Noble (@JacquiInFrance) July 18, 2017

And from wanking….. — KARA?SNAZZYPANTS (@stedanchick) July 18, 2017

I'm pretty sure @Martina knows all about what it takes to be a Wimbledon champion, so I'll take her opinion over yours every day of the week — Lesley Smith (@Lescoleen67) July 18, 2017

Are you arguing with @Martina about what it takes to be a champion? That's a stunning level of numptiness. — Colin Holmes (@ColinMHolmes) July 18, 2017

#banallmen but especially Piers Morgan. "look at me! I'm a white male! I'm an authority on everything!" https://t.co/HQDVJJcd20 — Lisa Marie (@LSUcaligrl) July 19, 2017

Even Chris Evert weighed in:

What a jerky thing to say…. https://t.co/wzh3CSmhdp — Chris Evert (@ChrissieEvert) July 19, 2017

Once again, Piers Morgan wades into sports, and once again, he takes the L.

[Joe Heenan on Twitter]