Well, that’s one way to scare up publicity.

Two British athletes starring on a reality show are claiming that a sex ghost seems to be haunting their hotel rooms.

British paralympian Kadeena Cox and retired rugby star Gareth Thomas are two of the celebrities competing on “The Jump,” a British show where famous people compete in various snow sports ― a “Ski Jump With The Stars,” if you will.

The season’s first episode aired Sunday on the Channel 4 network. But the show is scaring up more attention for what’s happening in the celebs’ hotel rooms.

During the episode, the 25-year-old Cox reportedly asked for a new room after allegedly being sexually violated by a ghost.

Another competing celebrity, Emma Parker-Bowles, the Duchess of Corwall’s niece, said on the show that Cox “was penetrated” by some sort of paranormal entity.

Thomas, 42, concurred.

“She had a ghost going in and out of her. She had a sleep thing,” he said, according to the Sun. “She wishes it were a person… It was going in and out of her body.”

The feeling was apparently so real to her, she asked for a room change, as did Thomas.

“I wanted to move [to] different floors because when I’m hearing these ghost stories I was at the very, very end [of the corridor] and I got scared,” he said, according to the Express.

Cox and Thomas are just the latest semi-famous people who’ve claimed to have had ghost sex. Last year, Bobby Brown promoted his autobiography by claiming a ghost had sex with him.

“I wasn’t high,” Brown told 20/20. “I was not tripping.”

In September 2012, Kesha told Ryan Seacrest her song, “Supernatural,” was inspired by a randy romp with a male ghost.

“It’s about experiences with the supernatural ... but in a sexy way,” she told Seacrest. “I had a couple of experiences with the supernatural. I don’t know his name! He was a ghost! I’m very open to it.”

The concept of ghost sex arouses lots of interest, and there are some people ― “spectrophilliacs” ― who fantasize about spooky encounters.

Debunkers, however, are quick to dismiss ghost-on-human whoopee. Ben Radford, the deputy editor of Skeptical Inquirer magazine, calls such experiences hypnopompic and hypnagogic hallucinations.

These vivid hallucinations ― which can be sexual ― are common to people who are going in and out of sleep.

They are also usually harmless, Radford said in a 2014 article for Seeker.com:

“Few people who are visited by these seductive specters complain about it, so if you experience it, there’s little to fear.”