It sometimes helps to see the world from an entirely different perspective. What does the actual global middle class looks like? By “middle”, I mean… take all 7.3 billion people on the planet and line them up according to material wealth like a statistician. Then look toward the center. Almost all North Americans, Europeans, Australians, and Japanese are going to be at the far end of that spectrum – even the ones who would describe themselves as “very poor.” Many urban Mexicans, Chileans, Brazilians, South Koreans, and coastal Chinese will still be pretty far in the “rich” end of the display even though these are often described as “middle income” locations. So who’s the real “middle” and what does that look like?