Rob Bredow is VP of New Media and head of ILMxLAB, the Immersive Entertainment R&D wing of Lucasfilm, and will be presenting the talk, entitled ‘The Force of Virtual Reality at Lucasfilm’ at 2:30pm PDT today (Wednesday, September 23rd). Don’t forget to check here for your local time.

A rare behind the scenes glimpse featuring work by the newly formed ILMxLAB. xLAB is responsible for Immersive Entertainment within Lucasfilm and combines the forces of Industrial Light & Magic, Skywalker Sound and Lucasfilm itself. ILMxLAB collaborates with filmmakers to create VR and other immersive experiences along with building tools specifically designed to improve the filmmaking process. Come see rarely viewed footage and the latest behind the scenes work-in-progress in VR.

Duration: 60 min

Check below for Executive Editor Ben Lang’s liveblog which will be kicking off shortly before 2:30pm.