



The world is full of stereotypes. We see perfectly beautiful women and men on the covers of every fashion magazine. However, real life is far from perfect, and market researchers have finally noticed that natural beauty arouses many more emotions than the glossy ideals. The world is full of stereotypes. We see perfectly beautiful women and men on the covers of every fashion magazine. However, real life is far from perfect, and market researchers have finally noticed that natural beauty arouses many more emotions than the glossy ideals. We at Wondershare Land bring you brand-new fashion ads where the spotlight is on ordinary women. They may be not perfect, but they are gorgeous! ModCloth This company decided to invite its own employees to the shoot for the new swimsuit advertisement instead of professional models.





By the way, Susan Gregg Koger, co-founder of ModCloth, took part in this unusual project herself. The photos look like pictures taken during an ordinary vacation. Women who participated in the photo shoot knew they would be seen without retouches. They wanted to show people that being what you really are and loving your body is perfectly okay.

Lonely

An interesting project by lingerie company Lonely, New Zealand, has gained lots of positive reviews.

At first, the ads featured popular actresses of Some Girls TV show, but now the newsfeed of the company page is full of different women from all corners of the world — they’re slim, chubby, tattooed, with stretch marks, they pose at home and in the open... The single goal of the project is simple: make everyone believe that lingerie suits any woman.

Naja

This idea was created by Catalina Girald and Gina Rodriguez, the founders of the brand: women of different skin colors shot for their

photo project.

American Apparel

This company is currently facing hard times, but their marketing campaign of 2014 was really memorable.

Nude for All