Michael Bloomberg and Donald Trump both plan on paying up to $10m for duelling adverts during the upcoming Super Bowl, marking a pricey play for votes that is rarely seen in American electoral politics.

The ad slots have been confirmed by both campaigns as of Tuesday, with a spokesperson for the Bloomberg campaign saying that the point is to rile the president up during the Miami game on 2 February.

“The biggest point is getting under Trump’s skin,” Michael Frazier, a spokesman for the Bloomberg campaign, told the New York Times.

The two advert purchases — which will run a total of 120 seconds between the pair, and are likely to come early in the game — mark the start of what will undoubtedly turn into a major spending spree by candidates in the 2020 campaign, and illustrates the depth of Mr Trump’s war chest, which raised $463 million last year in a joint effort with the Republican National Committee.

“The president’s decision to stay aggressive and keep the campaign open after his first election gave us a huge head start on his re-election,” Trump campaign manager Brad Parscale said in a statement, referring to the president’s announcement that he would run for president again on his first day in office. “Now 300 days out we are throttling up. The president has built an awesome, high-performance, omnichannel machine and it’s time to give it some gas.”

NFL London 2019 Show all 55 1 /55 NFL London 2019 NFL London 2019 NFL London 2019 Oct 6, 2019; London, United Kingdom; General overall view of the Tottenham Hotspur Stadium exterior during an NFL International Series game between the Chicago Bears and the Oakland Raiders. Mandatory Credit: Kirby Lee-USA TODAY Sports Kirby Lee USA TODAY Sports NFL London 2019 NFL London 2019 NFL Football - Oakland Raiders v Chicago Bears - NFL International Series - Tottenham Hotspur Stadium, London, Britain - October 6, 2019 Oakland Raiders' Derek Carr gestures Action Images via Reuters/Andrew Boyers ANDREW BOYERS Action Images via Reuters NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 06: General view inside the stadium as teams warm up and fans arrive ahead of the game between Chicago Bears and Oakland Raiders at Tottenham Hotspur Stadium on October 06, 2019 in London, England. (Photo by Naomi Baker/Getty Images) Naomi Baker Getty Images NFL London 2019 NFL London 2019 NFL Football - Oakland Raiders v Chicago Bears - NFL International Series - Tottenham Hotspur Stadium, London, Britain - October 6, 2019 Tottenham Hotspur's Harry Kane poses for a photograph with a fan inside the stadium before the game Action Images via Reuters/Andrew Couldridge ANDREW COULDRIDGE Action Images via Reuters NFL London 2019 NFL London 2019 Oct 6, 2019; London, United Kingdom; NFL commissioner Roger Goodell looks on before during an NFL International Series game between the Chicago Bears and Oakland Raiders at Tottenham Hotspur Stadium. Mandatory Credit: Steven Flynn-USA TODAY Sports Steven Flynn USA TODAY Sports NFL London 2019 NFL London 2019 NFL Football - Oakland Raiders v Chicago Bears - NFL International Series - Tottenham Hotspur Stadium, London, Britain - October 6, 2019 Oakland Raiders' Hunter Renfrow with team mates come out before the game Action Images via Reuters/Andrew Boyers ANDREW BOYERS Action Images via Reuters NFL London 2019 NFL London 2019 Oct 6, 2019; London, United Kingdom; General overall view of the Tottenham Hotspur Stadium exterior during an NFL International Series game between the Chicago Bears and the Oakland Raiders. Mandatory Credit: Kirby Lee-USA TODAY Sports Kirby Lee USA TODAY Sports NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 06: General view of Tottenham Hotspur Stadium with the NFL game happening during the game between Chicago Bears and Oakland Raiders at Tottenham Hotspur Stadium on October 06, 2019 in London, England. (Photo by Christopher Lee/Getty Images) Christopher Lee Getty Images NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 06: Chicago Bears fan poses for a picture during the game between Chicago Bears and Oakland Raiders at Tottenham Hotspur Stadium on October 06, 2019 in London, England. (Photo by Christopher Lee/Getty Images) Christopher Lee Getty Images NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 06: Chicago Bears fans pose for a picture during the game between Chicago Bears and Oakland Raiders at Tottenham Hotspur Stadium on October 06, 2019 in London, England. (Photo by Christopher Lee/Getty Images) Christopher Lee Getty Images NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 06: Cheerleaders dancing during the game between Chicago Bears and Oakland Raiders at Tottenham Hotspur Stadium on October 06, 2019 in London, England. (Photo by Christopher Lee/Getty Images) Christopher Lee Getty Images NFL London 2019 NFL London 2019 Oakland Raiders cheerleaders during the NFL International Series match at Tottenham Hotspur Stadium, London. PA Photo. Picture date: Sunday October 6, 2019. See PA story GRIDIRON London. Photo credit should read: Steven Paston/PA Wire. RESTRICTIONS: News and Editorial use only. Commercial/Non-Editorial use requires prior written permission from the NFL. Digital use subject to reasonable number restriction and no video simulation of game. Steven Paston PA NFL London 2019 NFL London 2019 NFL Football - Oakland Raiders v Chicago Bears - NFL International Series - Tottenham Hotspur Stadium, London, Britain - October 6, 2019 Oakland Raiders' DeAndre Washington scores a touchdown Action Images via Reuters/Andrew Boyers ANDREW BOYERS Action Images via Reuters NFL London 2019 NFL London 2019 NFL Football - Oakland Raiders v Chicago Bears - NFL International Series - Tottenham Hotspur Stadium, London, Britain - October 6, 2019 Oakland Raiders' Nicholas Morrow in action Action Images via Reuters/Andrew Boyers ANDREW BOYERS Action Images via Reuters NFL London 2019 NFL London 2019 NFL Football - Oakland Raiders v Chicago Bears - NFL International Series - Tottenham Hotspur Stadium, London, Britain - October 6, 2019 Oakland Raiders' DeAndre Washington celebrates scoring a touchdown Action Images via Reuters/Andrew Boyers ANDREW BOYERS Action Images via Reuters NFL London 2019 NFL London 2019 Oakland Raiders running back Josh Jacobs (28) is tackled by dChicago Bears outside linebacker Khalil Mack (52) during the first half of an NFL football game at Tottenham Hotspur Stadium, Sunday, Oct. 6, 2019, in London. (AP Photo/Kirsty Wigglesworth) Kirsty Wigglesworth AP NFL London 2019 NFL London 2019 NFL Football - Oakland Raiders v Chicago Bears - NFL International Series - Tottenham Hotspur Stadium, London, Britain - October 6, 2019 Oakland Raiders' Derek Carr gestures Action Images via Reuters/Andrew Boyers ANDREW BOYERS Action Images via Reuters NFL London 2019 NFL London 2019 Oakland Raiders cheerleaders during the NFL International Series match at Tottenham Hotspur Stadium, London. PA Photo. Picture date: Sunday October 6, 2019. See PA story GRIDIRON London. Photo credit should read: Steven Paston/PA Wire. RESTRICTIONS: News and Editorial use only. Commercial/Non-Editorial use requires prior written permission from the NFL. Digital use subject to reasonable number restriction and no video simulation of game. Steven Paston PA NFL London 2019 NFL London 2019 Oakland Raiders cheerleaders during the NFL International Series match at Tottenham Hotspur Stadium, London. PA Photo. Picture date: Sunday October 6, 2019. See PA story GRIDIRON London. Photo credit should read: Steven Paston/PA Wire. RESTRICTIONS: News and Editorial use only. Commercial/Non-Editorial use requires prior written permission from the NFL. Digital use subject to reasonable number restriction and no video simulation of game. Steven Paston PA NFL London 2019 NFL London 2019 Chicago Bears Chase Daniel is sacked by Oakland Raiders Maxx Crosby during the NFL International Series match at Tottenham Hotspur Stadium, London. PA Photo. Picture date: Sunday October 6, 2019. See PA story GRIDIRON London. Photo credit should read: Steven Paston/PA Wire. RESTRICTIONS: News and Editorial use only. Commercial/Non-Editorial use requires prior written permission from the NFL. Digital use subject to reasonable number restriction and no video simulation of game. Steven Paston PA NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 13: A general view of the action during the NFL game between Carolina Panthers andÂ Tampa Bay Buccaneers at Tottenham Hotspur Stadium on October 13, 2019 in London, England. (Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images) Tottenham Hotspur FC Tottenham Hotspur FC via Getty I NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 13: Carolina Panthers form a huddle during the NFL game between Carolina Panthers andÂ Tampa Bay Buccaneers at Tottenham Hotspur Stadium on October 13, 2019 in London, England. (Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images) Tottenham Hotspur FC Tottenham Hotspur FC via Getty I NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 13: A general view of the action during the NFL game between Carolina Panthers andÂ Tampa Bay Buccaneers at Tottenham Hotspur Stadium on October 13, 2019 in London, England. (Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images) Tottenham Hotspur FC Tottenham Hotspur FC via Getty I NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 13: Peyton Barber of Tampa Bay Buccaneers is tackled by Luke Kuechly and Eric Reid of Carolina Panthers during the NFL match between the Carolina Panthers and Tampa Bay Buccaneers at Tottenham Hotspur Stadium on October 13, 2019 in London, England. (Photo by Alex Burstow/Getty Images) Alex Burstow Getty Images NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 13: Carolina Panthers players celebrate during the NFL match between the Carolina Panthers and Tampa Bay Buccaneers at Tottenham Hotspur Stadium on October 13, 2019 in London, England. (Photo by Alex Burstow/Getty Images) Alex Burstow Getty Images NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 13: DJ Moore of the Carolina Panthers celebrates during the NFL game between Carolina Panthers andÂ Tampa Bay Buccaneers at Tottenham Hotspur Stadium on October 13, 2019 in London, England. (Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images) Tottenham Hotspur FC Tottenham Hotspur FC via Getty I NFL London 2019 NFL London 2019 Oct 13, 2019; London, United Kingdom; Tampa Bay Buccaneers wide receiver Mike Evans (13) is tackled during the fourth quarter of the game between the Carolina Panthers and the Tampa Bay Buccaneers during an NFL International Series game at Tottenham Hotspur Stadium. Mandatory Credit: Steve Flynn-USA TODAY Sports Steve Flynn USA TODAY Sports NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 13: Tre Boston of the Carolina Panthers celebrates during the NFL game between Carolina Panthers andÂ Tampa Bay Buccaneers at Tottenham Hotspur Stadium on October 13, 2019 in London, England. (Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images) Tottenham Hotspur FC Tottenham Hotspur FC via Getty I NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 13: Kyle Allen of Carolina Panthers looks on after the NFL game between Carolina Panthers and Tampa Bay Buccaneers at Tottenham Hotspur Stadium on October 13, 2019 in London, England. (Photo by Naomi Baker/Getty Images) Naomi Baker Getty Images NFL London 2019 NFL London 2019 Carolina Panthers' Jordan Scarlett (centre) celebrates during the NFL International Series match at the Tottenham Hotspur Stadium, London. PA Photo. Picture date: Sunday October 13, 2019. See PA story GRIDIRON London. Photo credit should read: John Walton/PA Wire. RESTRICTIONS: News and Editorial use only. Commercial/Non-Editorial use requires prior written permission from the NFL. Digital use subject to reasonable number restriction and no video simulation of game.. John Walton PA NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 13: Quarterback Jameis Winston of the Tampa Bay Buccaneers runs onto the field during the NFL game between Carolina Panthers andÂ Tampa Bay Buccaneers at Tottenham Hotspur Stadium on October 13, 2019 in London, England. (Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images) Tottenham Hotspur FC Tottenham Hotspur FC via Getty I NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 13: Tre Boston of Carolina Panthers celebrates during the NFL match between the Carolina Panthers and Tampa Bay Buccaneers at Tottenham Hotspur Stadium on October 13, 2019 in London, England. (Photo by Alex Burstow/Getty Images) Alex Burstow Getty Images NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 13: Kyle Love of Carolina Panthers prays near the end zone ahead of the NFL game between Carolina Panthers and Tampa Bay Buccaneers at Tottenham Hotspur Stadium on October 13, 2019 in London, England. (Photo by Naomi Baker/Getty Images) Naomi Baker Getty Images NFL London 2019 NFL London 2019 NFL Football - Carolina Panthers v Tampa Bay Buccaneers - NFL International Series - Tottenham Hotspur Stadium, London, Britain - October 13, 2019 Cheerleaders during the match Action Images via Reuters/Andrew Boyers ANDREW BOYERS Action Images via Reuters NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 13: Christian McCaffrey of the Carolina Panthers celebrates during the NFL game between Carolina Panthers andÂ Tampa Bay Buccaneers at Tottenham Hotspur Stadium on October 13, 2019 in London, England. (Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images) Tottenham Hotspur FC Tottenham Hotspur FC via Getty I NFL London 2019 NFL London 2019 The Carolina Panthers huddle in the end zone during the second quarter of an NFL football game against the Tampa Bay Buccaneers, Sunday, Oct. 13, 2019, at Tottenham Hotspur Stadium in London. (AP Photo/Tim Ireland) Tim Ireland AP NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 27:35 Joe Mixon of Cincinnati Bengals tackles Darrell Henderson Jr of Los Angeles Rams during the NFL game between Cincinnati Bengals and Los Angeles Rams at Wembley Stadium on October 27, 2019 in London, England. (Photo by Alex Davidson/Getty Images) Alex Davidson Getty Images NFL London 2019 NFL London 2019 Oct 27, 2019; London, United Kingdom;Los Angeles Rams quarterback Jared Goff (16) and Cincinnati Bengals quarterback Andy Dalton (14) shake hands after an NFL International Series game at Wembley Stadium. The Rams defeated the Bengals 24-10. Mandatory Credit: Kirby Lee-USA TODAY Sports Kirby Lee USA TODAY Sports NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 27: A general view of play during the NFL game between Cincinnati Bengals and Los Angeles Rams at Wembley Stadium on October 27, 2019 in London, England. (Photo by Alex Davidson/Getty Images) Alex Davidson Getty Images NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 27: head coach Sean McVay of the Los Angeles Rams looks on during the NFL London Games series match between the Cincinnati Bengals and theÂ Los Angeles Rams at Wembley Stadium on October 27, 2019 in London, England. (Photo by Justin Setterfield/Getty Images) Justin Setterfield Getty Images NFL London 2019 NFL London 2019 LONDON, ENGLAND - OCTOBER 27: Auden Tate #19 of the Cincinnati Bengals takes a catch under pressure from Darious Williams #31 of the Los Angeles Rams during the NFL London Games series match between the Cincinnati Bengals and theÂ Los Angeles Rams at Wembley Stadium on October 27, 2019 in London, England. (Photo by Justin Setterfield/Getty Images) Justin Setterfield Getty Images NFL London 2019 NFL London 2019 Los Angeles Rams wide receiver Cooper Kupp (18) congratulated by tight end Tyler Higbee (89) after scoring against the Cincinnati Bengals during the first half of an NFL football game, Sunday, Oct. 27, 2019, at Wembley Stadium in London. (AP Photo/Frank Augstein) Frank Augstein AP NFL London 2019 NFL London 2019 NFL Football - Cincinnati Bengals v Los Angeles Rams - NFL International Series - Wembley Stadium, London, Britain - October 27, 2019 Cheerleaders perform during the match Action Images via Reuters/Andrew Boyers ANDREW BOYERS Action Images via Reuters NFL London 2019 NFL London 2019 NFL Football - Cincinnati Bengals v Los Angeles Rams - NFL International Series - Wembley Stadium, London, Britain - October 27, 2019 Cincinnati Bengals players form a huddle during the match Action Images via Reuters/Andrew Boyers ANDREW BOYERS Action Images via Reuters NFL London 2019 NFL London 2019 Oct 27, 2019; London, United Kingdom; Los Angeles Rams wide receiver Cooper Kupp (18) is accompanied by tight end Tyler Higbee (89) on a 65-yard touchdown reception in the second quarter against the Cincinnati Bengals during an NFL International Series game at Wembley Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports Kirby Lee USA TODAY Sports NFL London 2019 NFL London 2019 Oct 27, 2019; London, United Kingdom; Cincinnati Bengals running back Joe Mixon (28) catches a 1 yard pass for a touchdown during the second quarter of the game between the Los Angeles Rams and the Cincinnati Bengals during an NFL International Series game at Wembley Stadium. Mandatory Credit: Steve Flynn-USA TODAY Sports Steve Flynn USA TODAY Sports NFL London 2019 NFL London 2019 Oct 27, 2019; London, United Kingdom; Cincinnati Bengals running back Joe Mixon (28) celebrates after catching a 1 yard pass for a touchdown during the second quarter of the game between the Los Angeles Rams and the Cincinnati Bengals during an NFL International Series game at Wembley Stadium. Mandatory Credit: Steve Flynn-USA TODAY Sports Steve Flynn USA TODAY Sports NFL London 2019 NFL London 2019 Oct 27, 2019; London, United Kingdom; General overall view of Wembley Stadium during an NFL International Series game between the Los Angeles Rams and the Cincinnati Bengals at Wembley Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports Kirby Lee USA TODAY Sports NFL London 2019 NFL London 2019 Oct 27, 2019; London, United Kingdom; General overall view of Wembley Stadium during the playing of the United States and British national anthems with flags on the field before an NFL International Series game between the Los Angeles Rams and the Cincinnati Bengals at Wembley Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports Kirby Lee USA TODAY Sports NFL London 2019 NFL London 2019 Oct 27, 2019; London, United Kingdom; Los Angeles Rams quarterback Jared Goff (16) throws a pass in the first quarter against the Cincinnati Bengals during an NFL International Series game at Wembley Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports Kirby Lee USA TODAY Sports NFL London 2019 NFL London 2019 NFL Football - Cincinnati Bengals v Los Angeles Rams - NFL International Series - Wembley Stadium, London, Britain - October 27, 2019 Los Angeles Rams' Josh Reynolds scores a touchdown Action Images via Reuters/Andrew Boyers ANDREW BOYERS Action Images via Reuters NFL London 2019 NFL London 2019 NFL Football - Cincinnati Bengals v Los Angeles Rams - NFL International Series - Wembley Stadium, London, Britain - October 27, 2019 Los Angeles Rams' Nick Scott before the match Action Images via Reuters/Paul Childs TPX IMAGES OF THE DAY PAUL CHILDS Action Images via Reuters NFL London 2019 NFL London 2019 NFL Football - Cincinnati Bengals v Los Angeles Rams - NFL International Series - Wembley Stadium, London, Britain - October 27, 2019 Cincinnati Bengals fans inside the stadium Action Images via Reuters/Paul Childs PAUL CHILDS Action Images via Reuters NFL London 2019 NFL London 2019 NFL Football - Cincinnati Bengals v Los Angeles Rams - NFL International Series - Wembley Stadium, London, Britain - October 27, 2019 Los Angeles Rams head coach Sean McVay and Cincinnati Bengals head coach Zac Taylor before the match Action Images via Reuters/Paul Childs PAUL CHILDS Action Images via Reuters NFL London 2019 NFL London 2019 NFL Football - Cincinnati Bengals v Los Angeles Rams - NFL International Series - Wembley Stadium, London, Britain - October 27, 2019 General view during the match Action Images via Reuters/Andrew Boyers ANDREW BOYERS Action Images via Reuters

Mr Bloomberg, the former mayor of New York City, has been running an unusual campaign for president, after formally entering the contest late last year.

While many campaigns have taken the traditional route of focusing on early nominating states in the primary process like Iowa or New Hampshire, Mr Bloomberg is mostly choosing to ignore them. Instead, he is targeting the 14 delegate rich states that will vote on Super Tuesday, one month into the voting process.

In the process, and aided by his vast personal fortune, Mr Bloomberg has been setting political ad spending records, and has already spent around $170m on tv and digital advertising, according to the ad tracking firm Advertising Analytics.

The ad buys come following a pre-campaign promise from Mr Bloomberg to spend at least $100m on adverts criticising Mr Trump, which has now included attacks on the president’s record for what the Bloomberg campaign sees as broken political promises. Much of the online adverts so far have targeted Mr Trump on Facebook in general election swing states.

”The ad is part of Mike’s strategy of running a national campaign that focuses on states where the general election will be decided, parts of the country that are often overlooked,” Mr Frazier said of the Super Bowl advert.