Engine Basics

With Domino’s Pizza Enterprises Limited (Domino’s) recently launching the GPS Driver Tracker technology into all stores across Australia, we pop the hood of Australia’s fastest growing, popular delivery vehicles to find out what’s driving the innovation behind the recently launched technology.



Domino’s Group CEO and Managing Director, Don Meij said the Company’s recently launched GPS Driver Tracker technology was designed with safety in mind but we take a closer look at what it’s all about and find out more about the innovative technology.



Domino’s GPS Driver Tracker links the online ordering experience with the store delivery driver so customers know exactly when their pizza order is leaving the store and how long it will take to get to their house. In fact, it provides the customer access to watch the route the driver takes to get to their place in real-time.

In a nutshell it’s an evolution of the Company’s Live Pizza Tracker, designed to give customers back their time and answer the age old question, ’where is my pizza and when will it arrive?’

On average there’s approximately 7-8 GPS trackers per store, however some of the busier Domino’s locations such as Belconnen Domino’s have approximately 30-40 devices in store.