The Next Web was on hand when the product launched, and Stripe's Patrick Collison (pictured) explained the idea behind it. According to the CEO, launching a business in the US is a long, drawn-out process that can be more effort than it's really worth. By streamlining this process, Stripe is hoping to encourage global businesses -- not to mention make a bundle on commissions from every transaction processed. Certainly it seems like a no-brainer for busy entrepreneurs who can't afford to hire the lawyers who until now were necessary for selling their wares to Americans.