Will Lewis Road Creamery's new Artisan ice cream cause fights near the freezer?

Lewis Road Creamery hit a home run with the hugely popular release of its now infamous chocolate drink.

They continued to milk it in the media with sometimes controversial releases of "breast" and reindeer milk, but will this Friday's release of four new ice creams make as much of a ripple, or will it curdle in comparison?

"The hype around our chocolate milk was unprecedented and we're not sure if we'll see that again," Lewis Road Creamery founder Peter Cullinane said.

SUPPLIED Lewis Road Creamery's latest line-up: premium ice cream in hokey pokey, vanilla and chocolate, and artisan rose.

"But, in saying that, our 'roadies' have been asking us for ice cream for a while now. We can't wait to hear what people think."

READ MORE:

* Lewis Road 'breast milk' causes controversy

* Lewis Road Creamery introduces 'reindeer milk'

* Lewis Road Creamery launches two new milks

* 'Embarrassed" Lewis Road Creamery's labelling hiccup

* Security guards monitor chocolate milk

* Lewis Road Creamery: Where's ours?

The new ice-creams will come in hokey pokey, vanilla and chocolate, plus rose flavour, with other botanical flavours planned for later.

Lewis Road says the new rose-flavoured product is made with organic whole milk, organic cream, free range egg yolk, skim milk powder, pure rose extract, and dusky pink edible freeze-dried rose petals. They won't be cheap - the conventional flavours will cost around $12 for 750ml, the rose product for more like $15 for less than 500ml.