Sarah Michelle Geller's wardrobe on the hit show has inspired Fox Consumer Products to launch the new line

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Slayerettes, your prayers have been answered. For teen girls who would kill for Buffy the Vampire Slayer’s closet — but don’t want to take on her messy monster-stabbing duties — Fox Consumer Products is launching a Buffy clothing line. ”The costume designers get tons of calls asking, ‘Who makes her clothes? Where can I buy them?” says Rosanna McCollough, vice president of marketing for 20th Century Fox Licensing and Merchandising. ”Most of the shows Fox [Buffy’s production company] is known for [other than The X-Files] are animated, like The Simpsons and King of the Hill, which don’t lend themselves well [to clothing]. Buffy came along, and it was like, ‘Wow, a hip, cool property.”’

Rather than slapping star Sarah Michelle Gellar’s face on T-shirts, however (”Most people don’t buy that stuff anymore,” says McCollough), FCP hired designer Lisa Boerner to create clothes mirroring Gellar’s sleek and sexy fashions. ”It’s a contemporary look, definitely more upscale,” says Boerner. ”There’s Party of Five, 90210, Melrose, and everything, but Buffy is much cooler, much hipper. The show’s sense of style is unique.”

The collection, aimed at the 12-to-24 set, is a mature mix of jacquard hip huggers, velvet skirts, hooded jackets, and Buffy’s signature slip tops, all in rich fall-friendly maroons, browns, and blues. While the show’s costume designer, Cynthia Bergstrom, may have Buffy and her slaying pals Willow and Cordelia model some of the pieces this season, Boerner insists fans in Slayer duds won’t feel like walking billboards; only the tags bear the B-word. ”Most licensed properties say ‘I’m a licensed property’ all over them,” she notes. ”[This says], ‘Wow, that’s a great pair of pants, and it could have an XOXO or a Necessary Objects label in the back.”’

FCP is so pleased with initial designs (available at Goth-skewing national retailer Hot Topic) it’s already imagining Buffy prom dresses. ”Even if the show ended after its fifth year,” says McCollough, ”there’s no reason why the fashion line couldn’t continue.” The company’s also developing clothing tied to another sartorially superior TV drama: Ally McBeal. Can Scully suits be far behind?

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