Three people who stole sex toys worth $240 from an adult shop in Midland on Sunday are wanted by police.

Midland Police have released pictures of two women and a man they want to track down after the theft at Lovers Adult Store.

Store director Karl Frost said the group took two vibrators, worth $100 each, and an eight-inch dildo, worth $40.

The trio took the sex toys out of the packets before hiding them under their clothes.

He said the store was regularly targeted by thieves, who cost the business more than $10,000 a year.

“We probably lose about $1,000 a month across our five stores,” he said.

“I’d rather spend that money on improving the customer’s experience and in the long run it is unfortunately going to affect our prices.”

Police have also released an image of a maroon-coloured ute, believed to have been used by the trio.

Last week, two women were charged with stealing high-end vibrators from the Libido adult store in Northbridge.

Camera Icon A ute believed to have been used by the trio. Credit: Midland Police

It is alleged the women removed packaging before concealing the sex toys, worth $600, in their clothing.

Libido owner Garry Smith said sex shop thefts were common and he was losing an average of $2500 worth of goods every six months.

Anyone with information is asked to contact police on 9250 0333.