Cheddar Sports, the esports and gaming branch of post-cable network company Cheddar, has announced the appointment of Logitech G as its official hardware partner.

Starting on November 8th, Cheddar Sports will air three times a week covering “games, events, players and innovators” in the esports industry.

Cheddar Sports airs Monday, Thursday, and Friday at 5pm EST on Twitch, Sling, Hulu, YouTube TV, and Cheddar’s platforms. The first episode will feature an interview with Rahul Sood, CEO of Unikrn.

Jon Steinberg, Founder and CEO of Cheddar added: “Logitech is the hardware the pros and true esports players love. We are privileged to have them as the lead sponsor of Cheddar Sports.”

Logitech G is partnered with the likes of G2 Esports, London Spitfire, Super League Gaming, and Gfinity Esports Australia. Most recently, it became a title sponsor of Sim racing team Altus Esports.

Peter Kingsley, Chief Marketing Officer at Logitech G also commented: “Esports is incredibly important to Logitech G. We’re excited to work with Cheddar Sports to bring a unique perspective on the world of esports to fans everywhere.”

Besides Cheddar Sports, Cheddar has two series that it broadcasts: Cheddar, a business news network that covers people and technology that are helping to change the economy, and Cheddar Big News, a “fast-paced, young, non-partisan general news” network.

Esports Insider says: Cheddar Sports seems like a big deal in terms of creating regular programming that will be seen on a variety of platforms – both endemic and non-endemic. Logitech G is involved with a variety of teams and tournaments, and this deal proves that it’s looking to support a number of different projects in esports.