You’ve probably had this idea already. You’re sitting around the table, eating Froot Loops late at night thinking, “Why doesn’t someone open a restaurant that just serves cereal?” Well, someone’s beaten you to it. It’s called Cereal Anytime and it’s opening as a pop-up in two weeks. You’ll find it at Swan Street Chamber of Commerce from February 19 for at least three months, where it will serve the classics: Coco Pops, Crunchy Nut, Cheerios and more. If you’ve been keeping up to date with your breakfast-food news, cereal cafes have had a pretty bad rep of late – a recent one in London was dismissed as a mark of gentrification’s excess. You’ll also be aware that breakfast cereal can be notoriously bad for you. But Cereal Anytime plans to do this a little bit differently.

“A lot of cereals are very high in sugar and certainly should only be consumed in small amounts – it should be an indulgent food,” says creator of the pop-up, Bryan Robertson. “We want to be a replacement for people who would never spend $12 on a massive box of cereal. “One of the big things we’re keen on doing is giving back to the community,” he says. How the venture will achieve this is two-fold: it will educate punters about nutrition, and it will implement a “pay-it-forward” economy.