CLEVELAND — Republican pollster Frank Luntz on Tuesday told delegates at the Republican National Convention that the GOP has “lost” the millennial generation of voters.

Addressing the South Carolina delegation, Luntz attributed the Democratic Party’s hold on younger adults to colleges and universities that he said are leading them toward socialism.

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"We have lost. It's not like we are losing, we have lost that generation. And I don't care if you are a Democrat, Republican, independent, none of the above. The fact that 58 percent [of millennials] say socialism is the better form of economics, that is the damage of academia,” he said at a breakfast event here.

“The No. 1 priority to me is what happens at universities. And yes, Capitol Hill matters, yes politics matter, but a whole generation is being taught by professors who voted for Bernie Sanders Bernie SandersNYT editorial board remembers Ginsburg: She 'will forever have two legacies' Two GOP governors urge Republicans to hold off on Supreme Court nominee Sanders knocks McConnell: He's going against Ginsburg's 'dying wishes' MORE. That’s a problem that begs for a solution.”

Sanders, a Democratic presidential candidate, identifies as a democratic socialist.

As Luntz spoke, one delegate muttered under his breath, “We are screwed.”

Turning to the presidential race, the pollster noted Hillary Clinton Hillary Diane Rodham ClintonBiden leads Trump by 36 points nationally among Latinos: poll Democratic super PAC to hit Trump in battleground states over coronavirus deaths Battle lines drawn on precedent in Supreme Court fight MORE’s lead over presumptive GOP nominee Donald Trump Donald John TrumpBiden leads Trump by 36 points nationally among Latinos: poll Trump dismisses climate change role in fires, says Newsom needs to manage forest better Jimmy Kimmel hits Trump for rallies while hosting Emmy Awards MORE in the polls while noting the important role North Carolina could play in the fall.

“This is one of the toughest elections. Let’s be honest, she’s leading now,” Luntz said. “If anyone comes here and tells you this is going to be easy, they are trying to make you feel good, but they are not being helpful.”

“Just because your state is a solid Republican state — thank God for that — the state just north of you matters. And if we can’t win North Carolina, then we have a problem.”

Luntz’s speech had a casual tone, mixing in jokes about Sanders, Clinton and other Democrats.

“Bernie Sanders is so old, it takes him an hour and a half to watch “60 Minutes." ... He is so old, the only time he doesn’t have to pee is when he’s peeing,” Luntz quipped.

On Clinton: “Clinton chose to live in Chappaqua, New York. Did you know that Chappaqua is Indian for separate bedrooms?”

“I know that I’ve got reporters in here — I just want to say to reporters that I do actually have a ‘Run Hillary Run’ bumper sticker on my car,” he said. “I just put it on my front bumper.”