ESPN’s Keith Olbermann has called on the National College Athletic Association and National Football League to boycott Indiana until the state repeals a new law that protects businesses that refuse to provide services to same-sex couples.

Indiana Governor Mike Pence signed the Religious Freedom Restoration Act on Thursday, saying in a statement that “many people of faith feel their religious liberty is under attack by government action.”

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But critics say the new law undermines local ordinances that prohibit discrimination against customers based on their sexual orientation. Olbermann is among them:

Simple fact: after Indiana enacts a law permitting prejudice against some of its customers, NCAA should pull Final 4 out of Indy. Right now — Keith Olbermann (@KeithOlbermann) March 26, 2015

I don't care if Final 4 winds up being played in a parking lot in Tulsa, NCAA has no right to support legally codified hatred and stupidity — Keith Olbermann (@KeithOlbermann) March 26, 2015

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If a state wants to pretend this is 1955 and not 2015, dandy. You want to make some customers "illegal"? Prepare to be left behind. — Keith Olbermann (@KeithOlbermann) March 26, 2015

And for that matter the NFL should play no games in Indiana until and unless this hateful, medieval measure is repealed. — Keith Olbermann (@KeithOlbermann) March 26, 2015

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And if you fall back on the discredited "orientation is a choice," ask yourself: what is religion if not a choice? Or passing hate laws? — Keith Olbermann (@KeithOlbermann) March 26, 2015