ANGRY vegans have asked milk brand Oak to remove an ad describing vegan sausages as “pathetic” and want the company to release vegan-friendly milk products.

Oak’s main marketing tagline is “Kill Hungry Thirsty” and a billboard currently on display around the country reads, “Hungry Thirsty is pathetic, just like a vegan sausage”.

Hundreds of vegans have criticised the ad on Oak’s Facebook page, calling it “repulsive” and calling on the brand’s advertising and marketing team to be fired.

“Please remove your offensive & bullying ad against vegan food I am highly disgusted that such a big company would produce and conduct such a disgraceful act,” wrote one woman.

Another wrote: “You guys need to fire your advertisement and marketing team. RUDE af!”

Oak Milk, not only raping and stealing baby cows, but makes fun of an entire community as a form of advertising 🖕🏻😑 pic.twitter.com/zcxZz9IkkP — cassie (@cassidakota) September 6, 2016

One person described the ad as discriminatory: “We are constantly attacked for being pushy yet you bring out a terrible add (sic) that discriminates against many Australians and other worldwide,” she wrote.

“I’m not here to argue that dairy alone is terrible for you, I’m here to explain that to use such a thing that discourages so many people is disgusting and anyone that works for this company or consumes this product should be ashamed.”

Others called on the company to introduce a range of dairy-free milks.

“Oak, you have the choice to come out on top here. Reduce your dairy milks and bring in a wide range of plant based flavoured milks,” one person suggested.

“You will get the sales. This is what vegans are looking for. Dairy isn’t a sustainable industry long term so starting to add in plant based flavoured milks would be the smartest move for you.”

Non-dairy milks like almond, soy and rice milk have also risen in popularity in recent years as an increasing number of people seek to eliminate dairy from their diets, either due to an intolerance or an attempt to lose weight.

News.com.au has contacted Oak for comment.