Apple TV+ launches

This makes Apple TV+ a different concept to some of the existing streaming services available, as it doesn’t rely on historic or nostalgic content. Apple TV+ is entirely exclusive, with the mega-corporation having roped in some major celebrities and creative forces in order to sell the platform.

Apple is strongly promoting the exclusive content on its Apple TV+ platform, so let’s take a look at what’s available.

Apple exclusives

“See” starts Jason Momoa and Alfre Woodard, and is set 600 years into the future, with the premise being that a virus has resulted in humanity being blinded.

“The Morning Show” has perhaps generated the most headlines, as it is executive produced by Reese Witherspoon and Jennifer Aniston, while Steve Carell also stars in the series. The premise is simple; “The Morning Show” Investigates the stories behind producing a morning news program.

“Dickinson” is described by Apple as darkly comedic, and explores the young life of notorious poet Emily Dickinson.

“For All Mankind” imagines what would have happened if the global space race was still a fundamental part of American culture today.

“Helpsters” is a series aimed at children, with the stamp of the makers of Sesame Street all over it. The series stars is a character named Cody, who is accompanied by a team of monsters that traverse their universe solving problems.

“Snoopy in Space” promises to be a highlight for cartoon fans, being based on the characters from the iconic Peanuts strip. Although the original cartoonist Charles Schultz has passed away, all of the originals are here, with Charlie Brown, Snoopy, and many others capturing the spirit of the original comic strip in space.

“Ghostwriter” reboots the much loved children’s series, and sees a team of children releasing fictional characters from works of literature.

“The Elephant Queen” is a highly regarded documentary film which assesses a species that is both beloved and on the verge of extinction. The documentary particularly follows a matriarch elephant and her herd, as the series attempts to open the eyes of viewers to the tragic loss of life in the animal kingdom.

And “Oprah’s Book Club” naturally enough stars the hugely bankable talkshow host Oprah Winfrey, as she joins some of the most compelling authors in the business in Apple stores across the world, and engages them in revealing conversation.

Jury still out

Apple promises that more exclusive content and originals will go online as the service develops. And early reviews for Apple TV+ have been relatively positive. But the jury is very much out on whether this ambitious TV project can really succeed, in a market dominated by the omnipresent Netflix, and increasingly popular Amazon Plus Video.