Jack White, ever the innovator, invented a new record type in 2010-- the "Triple Decker Record" that hides a 7" inside of a 12". (In order to hear the 7", you must crack open the 12".) His band the Dead Weather released "Blue Blood Blues" on this format in September 2010 in an edition of 300. "It's one of the many mind games we love to play with you here at Third Man Records," White said at the time.

Now White, who was recently appointed this year's Record Store Day Ambassador, is bringing his mind games to VH1 Classic. He and Third Man appear on the first episode of the new program "For What It's Worth", explaining the Triple Decker Record to the show's hosts, Gary "Baba Booey" Dell'Abate and Jon Hein (both from "The Howard Stern Show"), at Third Man's Nashville HQ.

According to the VH1 website, "For What It's Worth" "digs through pop culture collectibles to see what they're really worth." It "explores the intricate world of music and pop culture memorabilia, and the mind of 'The Collector'."

Check out a preview of the episode (via AntiQuiet) and watch White's 2010 clip explaining the format.