Toronto police have identified 25-year-old Adrian Thomas as the victim of a fatal shooting in the Eglinton Avenue East and Sloane Avenue area Friday evening.

Thomas was a passenger in a black SUV when the shooting occurred, Homicide Det. Brandon Price said Saturday.

The SUV stopped at Sloane Avenue around 6 p.m. Friday in the Victoria Village neighbourhood. Another SUV approached the SUV, before "a number of shots" were fired into its passenger side, Price said.

Price said the driver of the SUV, in which Thomas was a passenger, drove him to a nearby hospital, where he died of his injuries.

The suspect, meanwhile, fled northbound on Sloane Avenue.

Price said police believe the shooting was targeted, but cannot confirm whether the driver or the victim was the target.

The driver who took Thomas to hospital is being cooperative, he said.

Police appeal for witnesses

Police are appealing to anyone who witnessed the shooting or who has any footage of the incident to come forward.

"This is a very troubling act in that the vehicle was shot up at a time, rush hour traffic time, where there's such huge potential for other individuals to be injured or killed by this gunfire," Price said.

"It's very important that we identify the individual or individuals responsible."

Detective Brandon Price appealed to anyone with information on the shooting to contact the Toronto Police Homicide Squad. (CBC)

Price is also asking for anyone who knows Thomas to contact police and provide details about what he was doing that day.

Anyone who may have seen anything is urged to call the Homicide Squad at (416) 808-7400.