If you live in Charleston, South Carolina, and you picked up your morning newspaper to get the facts about last night's church shooting, you might have noticed that there was something at least partially blocking the headline… and that something is a coupon for a local gun range. "$30 gets you everything!" it promises, "Eye/Ear Protection, a Pistol or Revolver, 50 Rounds of Ammo, an Instructor, a Range Pass and a Souvenir T-Shirt." Everything evidently does not include protection from irony.

Obviously, the Charleston Post & Courier can't have known ahead of time what today's ad would run against, and we don't know whether it was too late for someone to dramatically shout "STOP THE PRESSES." (And the paper has already released an apology.) But we do know that this country's gun culture is so woefully out of control that sooner or later a headline about a mass shooting would be partially obscured by an ad for a goddamn gun store.

Dave Holmes Editor-at-Large Dave Holmes is Esquire's L.A.-based editor-at-large.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io