Google said Thursday Google Play contains 700,000 Android apps, up from the 675,000 apps it had one month ago. The new count is the same number Apple said last week that its App Store offers.

Microsoft, on the other hand, has just 120,000 apps developed for its Windows Phone.

The availability of apps can go a long way toward influencing consumers, and the number of Android apps available could help increase the market share for Google's operating system. Tell us in the comments, how important are apps to you when you think about purchasing a new mobile device?

[via Bloomberg]