As ‘I’m a Celebrity Get Me Out of Here’ rumbles back onto our screens this week, with a spin-off show hosted by Joe Swash and Stacey Solomon, it reminds me again that in our land so splintered by Brexit it’s so often possible to divide our national pursuits into relevant political camps. Eating a pork pie, watching an Air Festival is absolutely Brexit, while queuing for cha siu bao then watching Glenda Jackson’s King Lear is stone cold remain. Loving Gary Barlow on Strictly is High Brexit. Loving Gary Numan is low level remain. Enjoying the tricky cerebral mischief of Victoria Mitchell Coren’s Only Connect is remainus maximus. Watching Ant and Dec howling as Scarlett from Gogglebox swallows and vomits up a kangaroo’s bum-hole is Brexit in Excelsis. Call this snobbery if you will. I don’t make the rules. There merely happens to be a terrific overlap in the psychographic segmentation between ‘People who think Britain can survive exporting PG Tips and raspberry jam’ and ‘People who think Martin Roberts from Homes Under the Hammer in a bug shower is the peak of light entertainment’.

The same ten million people who tuned into last year’s premier episode hoping to see Duncan Bannatyne get into a terrible pickle with an outdoor latrine were the same types punching the air when Ian Beefy Botham entered the Brexit fray. They are a simple people, brimming with certitude. There’s a good reason Aunt Bessie’s Frozen foods are so keen to sponsor I’m a Celebrity because here’s an audience who talk a bloody game about a traditional British Sunday dinner, but do not have the gumption to peel a potato. Until recently the sponsor was Iceland Frozen Foods which again is telling. The sort of person who buys six frozen Rockefellar oysters for £2.49 and serves them on Christmas Day is the same sort who thinks Britain really has had enough of pesky experts, especially that Mark Carney fella.

What was the I'm a Celebrity line-up last year? Show all 10 1 /10 What was the I'm a Celebrity line-up last year? What was the I'm a Celebrity line-up last year? Carol Vorderman The former Countdown maths wizard is off to the jungle. She was once reportedly paid £1 million a year for her work on the aforementioned show. ITV What was the I'm a Celebrity line-up last year? Ola Jordan Ola Jordan is a former professional ballroom dancer and was a star of the BBC's Strictly Come Dancing. ITV What was the I'm a Celebrity line-up last year? Jordan Banjo Best known for being part of Britain’s Got Talent dance troupe Diversity. ITV What was the I'm a Celebrity line-up last year? Lisa Snowdon Lisa Snowdon was the host of the Living TV reality television show Britain's Next Top Model from 2006 until 2009 ITV What was the I'm a Celebrity line-up last year? Sam Quek Part of Britain's Olympic Gold Medal winning hockey team. ITV What was the I'm a Celebrity line-up last year? Larry Lamb Larry Lamb is best known for his role as Archie Mitchell in Eastenders and for his role in sitcom Gavin and Stacy ITV What was the I'm a Celebrity line-up last year? Scarlett Moffatt Perhaps Gogglebox's most famous star, Scarlett Moffatt reportedly had to leave the Channel 4 programme after six series to enter the jungle. The reality TV star is set to release a weight loss DVD in the near future. ITV What was the I'm a Celebrity line-up last year? Adam Thomas Emmerdale's Adam Thomas plays character Adam Barton in the television soap-opera. ITV What was the I'm a Celebrity line-up last year? Joel Dommett The most unknown member of the group, Jack Dommett rose to fame after appearing on the E4 series Skins as DC Sweeney. Soon after, he appeared as a panellist on Sky1’s Bring the Noise and cancelled a stand-up tour to enter the jungle. ITV What was the I'm a Celebrity line-up last year? Wayne Bridge Former England and Chelsea player Wayne Bridge winger. ITV

Still, it’s worth ‘Bremoaners’ taking a peak at this year’s jungle intake to get a feel for how all entertainment will be after Hard Brexit, when the evil, partisan Beeb has been dismantled, and all the ever-so clever metropolitan elites with their scripts and their pitches have been chivvied to America. Or simply over to pay-per-view Sky Atlantic. Never fear because ITV’s I’m a Celeb will have likes of Olympic Hockey lovely Sam Quek soaping herself in a bikini and Britain’s Got Talent star Jordan Banjo providing, according to sources ‘eye candy for the ladies’. Lisa Snowdon will be prodded to talk once again about how she once she knew George Clooney. Wayne Bridge from Chelsea will be cajoled into grumbling about John Terry shagging his girlfriend. Brexit-voters crumpet Carole Vorderman will be stripping into a bikini and talking of her love of light aircraft. Larry Lamb, I’ll guess, will be totting up how long he needs to stay in order to take the pressure of his January tax bill.