Hey there, time traveller!

This article was published 27/2/2014 (2396 days ago), so information in it may no longer be current.

Opinion

The video begins like a clip from a James Bond movie, where the billionaire tycoon announces his plan to save humanity.

"Since the dawn of time, great men have challenged the status quo and dared to dream," an off-screen female narrator says in a sultry British accent while images of Leonardo da Vinci, Martin Luther King and other great historical figures parade across the screen.

The great man in question is none other than Peter Nygård, the Helsinki-born, Manitoba-raised fashion magnate best known as the founder of Nygård International.

And his plan to save humanity? Use stem-cell research to cure diseases and live forever, just as you would expect a billionaire tycoon to declare in a Bond movie.

In a 10-minute YouTube video titled Bahamas Stem Cell Laws: The Peter Nygård Breakthrough, the 70-year-old former Winnipegger claims to be at the forefront of scientific and legislative efforts to further the achievements of stem-cell research.

Nygård claims to have lobbied the Bahamian government to further stem-cell research, though the Bahamas Weekly reported the island nation's attorney general denied the billionaire was involved in drafting legislation.

That alone is fascinating, but Nygård isn't just a stem-cell advocate. He says he's personally involved in the research by receiving injections of his own cells grown in Peter, or rather, petri dishes.

Yes, Nygård claims he is actually getting younger. In his video, he calls stem-cell research a game-changer for humanity.

"This could eliminate all disease. This perhaps is immortality," he breathlessly states in a video that appears entirely serious.

"Ponce de Leon had the right idea. He was just too early," Nygård continues, referring to the 16th-century conquistador who searched for the fountain of youth. "That was then. This is now."

In the video, the septuagenarian is seen dancing with young women in a nightclub, leaning out of a sailboat, playing volleyball and otherwise "living a life that most could only dream of," according to the off-screen British female narrator.

Apparently, the reason Nygård can dance and sail and play at his age is not just due to copious quantities of money.

YOUTUBE Clothing tycoon Peter Nygård has been getting stem-cell treatments for four years.

Nygård claims his stem-cell injections have reversed the aging process to the point where he's become something of a Finnish-Canadian superman.

"Stem cells are being used for anti-aging and the University of Miami is doing a study about that to prove that it is true. They are looking at me, and my markers have shown exactly that I have been actually reversing my aging and getting younger," Nygård told the Bahamas Tribune.

"I am taking perhaps more stem-cell treatment than anybody else in the world. I have been doing it for four years now, so I am sort of a testimonial that this stem cell really works."

If one were to review more authoritative sources on stem-cell research than, say, a Nygård-produced promotional video, you'd quickly discover that yes, stem-cell therapy holds a tremendous amount of promise.

Stem-cell treatments may one day cure cancers, repair spinal-cord injuries and alleviate the symptoms of Parkinson's disease and other neurological conditions.

The problem is, stem cells can be extracted from embryos and cloned, something that freaks out legislators in nations where embryonic stem-cell cloning is illegal.

"It's the word 'cloning' that creates an aura of terror in people's minds," explains Arthur Schafer, professor and director of the Centre for Professional and Applied Ethics at the University of Manitoba.

Schafer believes therapeutic cloning should be legal, as many researchers believe stem-cell cloning could be the greatest medical advance in history.

But Schafer is concerned about the way the technology may be used. For example, a treatment that may one day cure Alzheimer's also may be used to transform a wealthy, healthy individual into a genius, just like in sci-fi movies.

"We are already a deeply divided, deeply unequal society and this has the potential to create classes of people," Schafer said.

We should be cynical about an aging billionaire's motives for pushing stem-cell technology, he added.

"I don't see him as a great humanitarian seeking to better humankind," Schafer said of Nygård, whose own statements seem to bear out that cynicism.

"I may be the only person in the world who has my own embryonic cells growing in a petri dish," boasts Nygård in his video, sounding exactly like the billionaire-tycoon Bond villain we all suspected him of being long ago.

bartley.kives@freepress.mb.ca