Reduced bandwidth usage isn't the only thing VP10 has going for it -- it should also provide sharper images, better color, and a better dynamic range between lights and dark. But despite some strong technical credentials and the backing of Google, widespread adoption of VP10 is hardly a foregone conclusion. H.264 is still the dominant video compression standard, and its successor (HEVC / H.265) will likely see widespread support.

Still, this is a battle that isn't yet won, and the dominance of YouTube means that VP10 will have a fighting chance against HEVC. The fact that VP10 is open source is another point in its favor; the licensing for HEVC could add red tape and costs for developers and devices makers. It'll be a while before this conflict comes to a head, however: Google said it hopes to hit its performance targets for VP10 by the end of next year.