The ad shows two bobblehead dolls: one of Jesus and one of President Obama. As "Battle Hymn Of The Republic" plays, the video cuts between the two bobbleheads until Jesus seemingly makes the Obama bobblehead fall into a fish tank, whereupon the logo for the site comes up.

A representative for the site said that it was founded by a man named Richard Belfry. On the site, people can order anti-Obama merchandise, such as t-shirts and hats. A block of text on the front page of the site explains, "do we really believe that Jesus hates Obama? Of course not! However, we do believe in freedom...as in the freedom to make fun of the Obama administration with novelty t-shirts...our products may be a joke but so are the policies of this administration."