The Trump administration may not want to advertise that the open enrollment period for the Affordable Care Act is here.

But that doesn't mean former president Barack Obama can't push it himself.

Obama published a social media video Wednesday morning, the first day people could sign up for ACA, or Obamacare, to remind people that if they want to sign up for coverage in 2018, the time is now.

"Healthcare.gov is open for business right now," he said in the video. "You can shop for a health insurance plan that's right for you and your family."

The former president's message comes as other former Obama administration officials, as well as insurers and some states, have also heavily promoted the beginning of the enrollment period. For its part, the Trump administration has cut funding for Obamacare marketing and consumer assistance, questioning whether spending millions of dollars actually made any difference.

Contributing: Jayne O'Donnell

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