Shinola/Detroit LLC is opening a new watch dial factory in Detroit, allowing it to bring more manufacturing back to the city.

Currently the luxury goods company, which is known for watches, bicycles and leather goods, purchases its dials from Taiwan-basedNow it has hired the firm to train a team of 14 to manufacture watch dials. The factory will encompass 2,000 square feet inside the company's flagship retail store in Midtown. To accommodate the growth, Shinola plans to expand the shop in 2015.

The factory will open in two phases, with the first starting this month. Staff will learn to print the watch face for the Runwell model, the company's best-selling model. In January they'll learn metal-stamping and dial painting.

"Our long-term goal is to create Shinola watches that are predominantly American made," said Heath Carr, CEO of Dallas-based, which owns Shinola. "This development also gives Shinola the opportunity to be part of workforce development in the local community." Earlier this year, Shinola opened a 12,000-square-foot leather-goods factory to produce small leather goods and straps for its watches. Shinola employs 320 people.