1. FriendZ (Switzerland)

Friendz is a platform that links the companies to their audiences, in particular, those who are ready to support the creation of advertising content, and its distribution in personal social accounts. Users receive a reward in FDZ tokens for collaborating with the brand on sites such as Facebook/Instagram/Twitter/Medium. The idea of the project is to make FDZ a unified token for content management and reward users for supporting brands in the online space.

Founded in 2016 Friendz already has an operational product (https://web-app.amazing-friendz.com) with a profit of 1.2 million Euros, as well as a community of 200,000 active users. The product had attracted financing of 500,000 Euros and in 18 months reached the breakeven point. At the end of 2017, the company's income was 1.2 million Euros. The profitability in 2017 was 310% higher than in 2016, and it is expected that 2018 will also be very profitable for Friendz.

The company is active in attracting partners, and today negotiations are underway with more than 150 major e-commerce platforms in Europe and abroad. Thus, the Friendz coins can be used to pay for a wide variety of goods, and stores will encourage this type of payment. Further development of the network will increase the size of the community and therefore the demand for tokens.

Now let's talk about the interaction with the project audience. It's very simple. After downloading the FRIENDZ application, you can post your photos with the brand. The API is also available so that these photos can be posted on other social networks. For this, users get tokens that can be spent within the ecosystem. For example, you have a favorite Nike (NYSE: ) T-shirt, and you often make photos in it and post them on the network. This way you support and promote the brand. But you don't get anything for that. Here FRIENDZ comes to help. As a result: Brands receive additional advertising, and consumers are rewarded for their purchases and activity.

The customer companies can customize settings such as budget, volume, targeting, social networks, and creatives. Through the toolbar, they will be able to monitor the progress of the campaign in real time and analyze it. The following brands are indicated by Friendz as its customers: Nutella, Disney, Roche, Phillips, Pringles, Decathlon, Rebook, Huawei, Actimel, Jeep, UberEATS, SonyXperiaXZ and others. Thus, both parties will be interested in the promotion of tokens.

ICO dates: March 1-21, 2018 Token: FDZ will be sold at the rate of $0.067. Total of 1.5 billion tokens is in circulation. The soft cap is 50 mln, and the hard cap is 750 mln. Rating agencies highly estimated the project, and we confirm the following assessments: TrackICO - 4.6/5 Icomarks - 7.7/10, and Icobench-4.7/5.

To sum it up, Frendz is a strong product with a unique concept, an experienced team and a huge hype around the idea. The Token Fund recommends the project for medium-term investment with high ROI.

2. Endor (Israel)

The prediction protocol based on the unique technology for the analysis of the subject area (Social Physic) allows predicting not only the price change but also the dynamics of transactions in the blockchain. Endor aims to create an automated, accurate and accessible forecasting mechanism for companies. To solve this problem, the project creators use the MIT "Social physic" technology with great computing power, which uses big data to build a predictive, computational theory of human behavior. Endor expanded 'social physics' with its own patented technology, turning it into a powerful engine capable of explaining and predicting various manifestations of human behavior. This is the world's first prediction protocol.

The key advantage of Endor is that instead of building a model for each question, the program creates one 'social sphere' of human behavior in which all subsequent questions are processed. This allows democratizing predictive science. The system will continually identify millions of dynamic behavioral models to optimize the social sphere.

Founded in 2014, the Endor Software Ltd. is headquartered in Tel Aviv, Israel. The key team members include Professor Alex Penland who is also the co-founder of several research and educational companies, including Cogito Corp, Thasos Group, IDCubed and Ginger.io. Yaniv Altschuler is a former spokesman for the Israel Defense Force (IDF), later an IBM (NYSE: ) research fellow, and co-founder and technical director.

The current results of the team are also quite impressive, they got funding from Eric Schmidt's company (who was the Executive Director at Google (NASDAQ: ) before Larry Page and was the member of the Apple (NASDAQ: ) Board of Directors for three years). Among Endor customers already are such brands as Coca-Cola, Leumi Card, Mastercard and Walmart (NYSE: ). It is also worth mentioning the strategic partner relations with Bancor, Daostack, Mastercard, Enigma and Market Prophit.

According to the team of analysts of the Token Fund, the Endor project is recommended for investments and can bring a serious income over the long run.