Kyle Busch’s terse comments and microphone drop after a second-place finish in the Coca-Cola 600 has sparked an ongoing debate about what the limits of passion are.

Busch said Friday he’s not always gracious, but said the actions are a reflection of how much he cares. In addition, some media columns have also expressed that view this week.

But longtime rival Brad Keselowski strongly refuted that notion on Saturday, saying anger and the hunger to win should not be linked.

“When the media comes out and says that’s a reflection of him having the most desire to win, it makes me want to throw up,” Keselowski said. “Not only is that a terrible message to send to anyone who is aspiring to be part of the sport, that’s a terrible message to send to anyone in general in this world — that (anger) is a reflection of your desire to win.

“When I look at teams and people in this sport, they all want to be associated with those who have the strongest hunger and desire and passion to be successful. That’s natural. And that message (of anger being an outlet for passion) is a terrible message that has serious effects — not just on our sport, but our society. Your desire to win could be expressed in a lot of other ways that are productive.”

Keselowski said the message he would send to his daughter or young people who are fans of his is that anger is “not by any of stretch of the imagination a true definition of the most desire, the most passion.”

“You want to show me desire and passion to win?” Keselowski said. “It’s what you do when nobody’s watching.”

This isn’t the first time Keselowski has weighed in on the issue this week.

Not sure how or when “hating losing” got defined in this manner, but I’m pretty sure it’s the wrong way… https://t.co/HqEPTGTBDs — Brad Keselowski (@keselowski) May 29, 2017

Idk ????

Maybe I should keep my mouth shut. But I was taught to hate losing by working harder next time, not by being disrespectful to others. — Brad Keselowski (@keselowski) May 29, 2017

Clearly, Keselowski and Busch don’t like each other much. But Keselowski’s comments seem to be going beyond targeting Busch in particular to make a larger point: He believes excusing such behavior will set a bad precedent for young people — drivers or otherwise — in times of adversity.