We’ve already laughed at the Top 15 Worst Logo FAILS Ever, tried to find hidden objects in 30 Clever Logos With Hidden Symbolism and even learned some history from 21 Logo Evolutions of the World’s Well Known Logo Designs, but we’ve never looked at what would happen if companies created honest logos.

Viktor Hertz, a freelance Graphic Designer from Sweden, finally did it – he turned well known logos into “Honest Logos”.

“An idea for a series with honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know.” says the artist.

Websites: flickr | twitter