Tarantulas have gotten a bad rap. They're really the dogs of spiders, when you think about it. Recently, My Brother, My Brother and Me launched a global rebranding campaign to update their stodgy image. "Ranchos," as they're the now known, are the hot new SAFE toy that won't eat kids.

We believe Doritos should help get the word out by renaming their beloved "Cool Ranch" flavor in their honor: Cool Rancho.