WASHINGTON – Former Rep. Beto O'Rourke did not mince words when describing the deadly shooting in Midland-Odessa, Texas, that left at least seven people dead and 22 wounded.

"This is f---ed up," he said on Twitter Saturday evening and in a television interview on Sunday morning.

Later Sunday, his presidential campaign announced that the "f---ed up" quote had become a T-shirt being sold for $30 on the campaign website.

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"100% of the proceeds from the sale of this item will be shared equally between Mom's Demand Action and March for Our Lives," the campaign wrote on the O'Rourke campaign website, referring to two prominent gun violence prevention groups.

According to the campaign, the shirt was printed by a union and made in the United States.

The campaign has defended O'Rourke's profanity on Twitter.

"if you're angrier about a swear word than a baby being shot in the face, consider your choices," the campaign wrote, referring to a 17-month-old girl who had been shot in the Texas shooting.

It is not the first time a campaign has turned a viral moment into a T-shirt for sale.

The National Republican Congressional Committee, House Republicans' campaign arm, started selling T-shirts showing Greenland as a part of the U.S. to raise money following President Donald Trump's dispute with Denmark over a sale of Greenland.

The Trump campaign sold a "Fredo unhinged" shirt mocking CNN anchor Chris Cuomo's altercation with a man who had called him "Fredo."

And after the first Democratic presidential debate, the Kamala Harris campaign started selling "that little girl was me" T-shirts – a reference to a debate between Harris and former Vice President Joe Biden about school busing.