You'll recognize the name, and hopefully still enjoy the food, when a new diner opens with a nod to one of South Jersey's most beloved eateries.

A decade after the iconic Olga's Diner shut its doors at the corner of Routes 70 and 73 in Marlton, restaurateurs Bill Dovas and Chris Kolovos have partnered up and broken ground on a new Olga's, set to open this spring. It's just about a mile down Route 73 at Baker Boulevard, at the site of the shuttered Carollo's Family Restaurant.

"We figured there's really no better brand and no better name to bring back," Kolovos said in a phone call with NJ Advance Media. "We're going to be a classic diner with a little bit of a modern twist, an updated twist."

That means breakfast served all day long, with rotating monthly and daily specials. There will be a bakery, but no liquor license or excessively late hours.

"Nothing special, just a classic diner," said Kolovos, who owns the Colonial Diner in Woodbury and Lucien's Manor in Berlin, and has recently acquired The Mansion on Main Street in Voorhees. His partner, Dovas, operates the Penrose Diner in Philadelphia.

The site of the new Olga's Diner at Route 73 and Baker Boulevard in Marlton. (Amanda Hoover | NJ Advance Media for NJ.com)

But to so many, that no-frills, homey feel is just what makes their local diner so special.

Olga's closed its doors in 2008 after serving hungry patrons in Marlton for nearly 50 years. Before that, during the 1940s and 1950s, the very first Olga's cooked up Jersey-famous diner fare on Admiral Wilson Boulevard in Camden.

The diner, named for its original owner, drew loyal customers from Camden and Burlington counties, as well as those passing between the two routes, a popular trip made between the Philadelphia area and Long Beach Island each summer.

An iconic red sign bearing Olga's name beckoned those looking for a good bite to eat, and the revered bakery's reputation carried even farther, with the diner whipping up an inaugural-ball cake for President George H.W. Bush.

It was a place to meet, and to eat comfort food.

"My mom and dad took me to Olga's to eat all the time," Evesham Township Mayor Randy Brown said in a phone call. "In 1991, starting in the title insurance business, I would go there and get donuts for my clients all the time. It held a very special place in my heart."

The new Olga's Diner plans to open about a mile down Route 73 south from the old location. (Amanda Hoover | NJ Advance Media for NJ.com)

But when the township made moves to expand the area's roadways via an overpass, that hurt the traffic that once flocked to Olga's.

In an opinion piece published in South Jersey Local News in 2010, Olga's owner John Stavros lamented the booming development in Marlton during the end of his family's 50 years there, and how the construction of the overpass played into the diner's demise.

"When people with power want you out, out you go," he wrote. "It doesn't matter who you are or how long you've been there."

He also took issue with high rents and taxes on part of the state, saying the culmination gave his family no choice but to turn off the grills and close up shop.

Looking back 10 years later and on the tail-end of his third term as mayor, Brown acknowledged the overpass' role in stifling business at Olga's, but stood by the decision.

"I also knew that the best thing for our community was an overpass. To eliminate the number of accidents that were there, that was the best place," he said. "That overpass has not only eased congestion, but it has brought businesses to that corridor."

Above: The previous home of Olga's Diner, seen in July 2017.

It's not clear how Stavros feels about his mother's name appearing on the new diner. The 87-year-old could not be reached for comment.

Kolovos said he and Dovas haven't yet been able to speak to Stavros and his family yet either, but noted they didn't need permission, as the name was available following the decade-old closure of the original Olga's.

He does hope, however, that the family will see the move as an honor.

"We didn't know that this is going to become such a story prior to us getting a shovel in the ground," he said Friday. "We're hoping that they're on board. We would love to honor them."

Still, the diner will have personal touches from Dovas and Kolovos. Aside from the name and place, the eatery will be their original concept, rather than a full reboot of the old Olga's.

"We have Olgas in our family," he added. "We're Greek."

That change starts even with design. The old Olga's greeted diners with an oversized red sign, which stood for another nine years as the vacant property crumbled. Brown said the township is still in possession of the sign, and offered it to the new owners, who decided to go another route.

Brown has hopes to restore the sign (if that's possible, given how years have led it to deteriorate) and put it on display somewhere in the township. He estimates the project would cost a few thousand dollars, but could be funded by a sponsor in the township.

"Preservation, placement, there's still some discussion that go into what we would do with the old sign," Brown said. "I would still like it to be displayed prominently in Evesham."

Amanda Hoover can be reached at ahoover@njadvancemedia.com. Follow her on Twitter @amandahoovernj. Find NJ.com on Facebook.

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