Australia has seen a 33 per cent increase in the number of organs donated in the first six months of this year compared to a year ago.

Shayne Neumann, the Federal Parliamentary Secretary for Health, attributes the rise to a campaign promoting organ donation as well as the hard work of nurses and other health professionals.

"We're on track to achieve our national target of 17.8 donors per million population. That will be 414 donors in this year alone."

Mr Neumann says $460,000 has been spent on promoting organ donation in Australia.

"We are seeing some very innovative and creative ways to actually get the message out amongst groups in the past who wouldn't have necessarily been prepared to do this - Indigenous groups, young people, people from culturally and linguistically diverse backgrounds. We're really targeting these areas." he said.

The latest figures come from a report by the Australian Organ and Tissue Authority.

According to the report, around 1 per cent of people will die in hospital in specific circumstances where organ donation is possible, although many more people can become tissue donors.

In 2012, 94 per cent of tissue donations were made by living donors, while 6 per cent of donors were deceased.

Family discussion on organ and tissue donation remains one factor influencing consent rates for deceased donation.