This year’s white alternate kit is influenced by Welford Road’s famous walk-out music ‘Smoke on the Water’ by iconic rock band Deep Purple, featuring electric purple hoops.

The 2018/19 designs were created in line with the club’s #StrongerInStripes message and were selected with the input of Tigers Supporters Forum members.

Main partner Holland & Barrett, the health and wellness retailers, have their brand on the front of the shirt with construction materials group Breedon positioned above the club badge on the chest.

Wealth management experts Mattioli Woods and leading worldwide provider of payment technology Global Payments sit above the number patch on the reverse of the shirt. Power tool supplier STIHL are positioned on the right sleeve with betting partner LeoVegas appearing on the shorts.

Tigers Manu Tuilagi, Telusa Veainu, Harry Simmons, Gareth Owen, Graham Kitchener, George Worth, Guy Thompson and Tom Youngs all took part in the official photoshoot at Welford Road.

Speaking at the shoot, skipper Youngs said: “I think it looks really good. It’s not an easy job to continue to make the designs interesting each season, but this year’s is great.