It’s 2019. We have all the Ks, incredibly sensitive sensors, cheap glass, and stabilizers available at any Best Buy. Fuji recently released the XT-3, with image quality and a codec that rivals the Arri Alexa. And it has never been cheaper and easier than it is now to rent a high-end camera package for pennies on the dollar. It’s a great time to be a DP. Or is it?

What if you can’t get the lights (or more importantly, the crew) to get that big-budget, professionally lit, high end image that you have in your head? You read that Roger Deakins used a row of 18ks to light up the desert at night, and now anything less than that is unacceptable. What do you do now?

Suck it up. This is the era of no more excuses. Low budget lighting IS possible, and I’ll tell you how. No, this is not some race-to-the-bottom how-to guide of how to get stuck in no-budget land. I’ll have plenty of posts in the future discussing large lighting setups. But for now, let’s talk about the best ways to light your image when you just don’t have the resources to go huge.

Location, location, location

This age-old mantra holds true to this day. How many times have you found yourself in some apartment building or set with 4 white walls, wondering why your frame looks terrible? No amount of lighting is going to make a bad location look great, and this is why you should always start with a great location.