Croatia will soon have the opportunity to hear live one of the most famous voices on the planet. Apple’s Siri or an intelligent personal assistant will attend the Days of Communication Festival in Rovinj this April.

The festival Dani komunikacija (Days of Communication) has for years confirmed its position as an avoidable event that gathers advertisers, agencies, public relations experts, media representatives, students and other professionals from the communication industry. Last year’s edition of the festival broke all the records of attendance and satisfaction of participants.

The sixth edition of the Festival, which is to be held from the 12th to the 15th of April 2018 in Rovinj, will bring to Croatia world experts who dictate trends and future of the communication industry. Among them are the Global Group Creative Director at Twitter Jayanta Jenkins and Donald Trump’s Presidential Campaign Manager Brad Parscale.

However, one of the stars at the festival will surely be Siri, an Apple’s application that works on the principle of artificial intelligence. Siri has made the voice of Susan Bennet mega popular around the planet, but the name of Bennet is not globally known. Nevertheless, her voice or as she says, her alter ego Siri is.

Siri will participate at this year’s Days of Communication in Rovinj, where she is coming with the support of the Croatian National Tourist Board (HTZ). Bennet will hold the lecture titled ‘’Accidentally Famous’’ where she will talk about how she has become mega popular Siri completely by chance.

Commenting on the upcoming event, the director of the HTZ Kristjan Staničić said, ‘’I am very pleased that we have the opportunity to bring Bennet as a lecturer and the owner of the most famous voice to Croatia. Not only that her lecture will enrich this festival that has proven to effect the way we perceive products and services in all sectors, including tourism, but I'm sure that her stay in Croatia will be a great opportunity for further promotion of our country as an attractive tourist destination’’.