South Park aired a season 18 preview in which the show takes on the controversy over the Washington Redskins’ name during the team’s Sunday game.

In the promo, Redskins owner Dan Snyder asks that other companies stop using the team’s name because it’s “offensive to us” and “derogatory.”

In the cartoon, the character Mr. Cartman’s company uses the name “Redskins” since the trademark was pulled.

“I have total respect for you,” he says to Snyder. “When I named my company ‘Washington Redskins,’ it was out of a deep appreciation for your team and your people.”

The ad aired during the fourth quarter of the Redskins-Eagles game. It appears that it only aired in the Washington, D.C. area.

Watch the promo courtesy of South Park Studios: