Varusteleka's Midsummer Bingo

The year 2020 has been weird so far, and most fun things have been cancelled or postponed. That's why it's important to keep at least some traditions alive: the Midsummer Bingo! Midsummer night has been a magical night of celebration in Finland for thousands of years. What we Finns do, with our 100 000+ lakes and all, is go to the country, have the biggest party of the year, have the worst arguments with family, drink too much alcohol and then eventually drown.

Midsummer night usually collects the most drownings in the year, and the actual number of drowned people is always the biggest headline for all newspapers. Midsummer bingo, where people take guesses on how many actually drown this year, is a popular sport in Finnish workplaces, but we want to include our customers in it too. Let's make this international once again!.

So here's the deal: Make a guess on how many Finns will drown this midsummer night and you might win a prize! The actual number is usually between 1 and 20, but you can take as wild guess as you like. Before you get all worked up, note that most drownings in the midsummer happen when people get way too drunk and go boating without a life jacket or try to swim too far. This is our way of reminding people to act responsibly: do not enter a rowboat without your life jacket, don't go swimming alone or while drunk, and drinking doesn't necessarily have to strive towards the level of vomiting and passing out.

So as to motivate our Finnish customers not to drown, the price will be biggest for a guess of 0 drownings, and will gradually go smaller the bigger the number gets.