Etsy CEO Chad Dickerson describes Studio as the biggest new marketplace for the company since its launch. And, as you'd expect, it'll also rely on participation from existing sellers. The company plans to launch Etsy Studio in April.

You can bet it'll also trigger some sort of reaction from Amazon, which became a direct Etsy rival a few years ago with its own craft marketplace. Most hobbyists rely on chain retailers like Michael and Jo-Ann for their craft fix, and while they have some online offerings, it sounds like Etsy Studio is aiming to be far more complete.

In other news, Etsy is also revamping its dashboard for sellers with a new "Shop Manager" interface. Basically, it puts everything you need to manage your online storefront in a single location. It looks a lot more organized than Etsy's previous interface, based on the little we saw.