Dreaded Continuity - a corrupted phrase from a haunted era - has reared its ugly head yet again, plunging all into darkness. Or jpegs, at the very least.

I saw somebody asking in the responses to the strip on Twitter if we were being paid by Blue Mountain, a digital greeting card site that most people aren’t even aware of. I’d love for that to be true. In fact, we did all of this for nothing! It is not a compelling business case. In the same way about that rock bands seem to enter a portion of their trajectory that passes exclusively through Casinos, I would be overjoyed to enter a phase of my career where I promote heartwarming, ephemeral “cards” and “creams” of various kinds - those creams so vital to the old.

Here’s an interesting bottle message from more than twenty years ago - from a time when Microsoft was being chastised about blocking people’s thoughtful Blue Mountain eCards. I wonder if Blue Mountain, in their tender wisdom, ever made a Blue Mountain eCard to ease the blow of not having received a prior Blue Mountain eCard. Almost certainly.

This was back when Microsoft was “the problem” - remember? Back then, the institutional reflex at least wiggled toward some kind of performative action. We thought not getting the spam somebody was trying to send you was Trouble Town back then. It’s funny, right? In that way which isn’t actually funny?

(CW)TB out.