You are at a local liquor store buying drinks for a pregame at your place. You are looking at the fridge, and the only two things in there are cases of Bud Light and six-packs of that hip expensive beer. The pregame you are planning is going to be big, imagine a pregame for St. Patrick’s day in Chicago or Mardi Grass in New Orleans. You are in charge for providing most of the alcohol and ensure that everyone has a good time. Your close friends gave you some money and placed their trust in you. Think of yourself as a trinity composed of Michael Cera, Jonah Hill and McLovin’ (Yes, I know his real name, but McLovin’ is always cooler) in SuperBad.

The prices of the products available are very different, but you can afford both. Bud Light 24-can -cases sell for $17 while the six packs of hip beer sell for $16 each. It is evident that one option is more expensive than the other, duh. Both types of beer will for sure get the party buzzed, but there is a catch. While the hip/trendy beer may pamper your taste buds, and give you looks from all the girls with thick framed non-prescription glasses, Bud Light ensures a better time. By now you’re wondering why, aren’t you? Because what really matters is the people at your party, and Bud Light allows every Bluto to shotgun a beer in the middle of the day, every Frank the Tank to beer bong 4-6 cans, and every single broski to dance to the soothing beat of the brohemian rhapsody a.k.a. getting plastered promptly and fully. You can’t do that with expensive beer in glass bottles. The taste is way too strong, and giving glass to a bunch of drunk people at your place is never a good idea. If you get the expensive beer be ready to sit down and attempt to impress Judy Funnie with your vinyl records collection while your skinny jeans crack your nuts.

Believe it or not this is how you should treat stocks, yes STOCKS. When you buy a stock you are becoming an owner of said company. Every time you buy a stock you should do tons of research beforehand. Stock price should be irrelevant at the moment you buy if you have done proper research, who cares if a company is trading at $5, but has great clever management and strong numbers. Just like the people at your pregame drinking cheap Bud Light elevated your pregame to THE pregame, great management and strong numbers with cheap stocks will make your investment worthwhile. As Warren Buffet would say “Time helps wonderful businesses, but destroys mediocre ones” trust your research and stick to your company, disregard prices to some extent, and remember that if a great company is trading at a low price you are getting a bargain.

Disclaimer: The information contained on this blog is general in nature and does not take into account your personal situation. You should consider whether the information is appropriate to your needs, and where appropriate, seek professional advice from a financial adviser.