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Sprint has announced the launch of its new Curiosity IoT Estimation Tool that will let medium and small size business customers as well as enterprise customers, quick access to customised Sprint Curiosity IoT data pricing.

The product will also allow users to choose one or multiple features to create custom access point names (APNs), as well as pricing information.

The Curiosity IoT Estimation Tool offers international IoT data rates in six different regions across the globe to benefit global organizations plan and build IoT solutions. The tool also benefits businesses swiftly scale IoT solutions by showing pricing estimates for adding any number of devices and services without having the need to go back and forth with a sales team.

“Regardless of which IoT planning stage you're in, this tool quickly and easily shows customised pricing by gigabyte for our leading IoT data services,” said Ivo Rook, Sprint SVP of IoT and product development in a statement. “By showing our customers exactly what they need to budget for IoT data services, it eliminates the guess work and highlights the confidence we have in our IoT data pricing."

Taking aim at its opponent ‘AT&T’ for alleged ‘fake 5G’ marketing, Sprint took out a full-page advert in the New York Times earlier this month. Despite being a 4G network, AT&T’s marketing strategy for its ‘5G-E’ network has irked its rivals. According to some critics, the branding is deceptive and some consumers will believe that they have early access to a 5G network. Before filing a lawsuit in February, Sprint conducted a survey where it found that 54% of consumers believed that 5G-E is the same as – or even better than – a 5G network.

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