(Picture: Mark Thomas/REX)

Today’s the day when Labour launches their manifesto for the upcoming election, extensively outlining the proposals that they hope will land Ed Miliband in Downing Street.

But of course – the Conservatives saw it as a ripe opportunity to dig at their rivals, and encouraged Twitter to use the hashtag #SameOldLabour, in an apparent bid to convince the electorate that Labour really hasn’t moved on from previous failings.

But in the now time-honoured tradition of Twitter, the hashtag spectacularly backfired on the Tories, with many using the hashtag to remember Labour’s finest moments to date.

Like their strong commitment to tackling social inequality.


#SameOldLabour putting workers, the disadvantaged and the health service before tax cuts for the rich. #HellYesEd — Mark Arby (@markarby) April 13, 2015

#sameoldlabour making sure the prosperity in this great country of ours is shared for the common good & not hoarded by a few in tax dodges. — Garrie Coleman (@garrie_coleman) April 13, 2015

They’re the party that founded the NHS – and they want to improve it.

The party of the NHS 70 years ago; the party of the NHS today. #SameOldLabour — BathLabour (@BathLabourParty) April 13, 2015

Trusted on the NHS #SameOldLabour — John Cooper (@John_Cooper_QC) April 13, 2015

#SameOldLabour – Yes, that’s right: those dreadful people who created the NHS! — Mat Coward (@MatCoward) April 13, 2015

Enshrining the #NHS in law, reinstating govt duty to provide a national health service – again. #SameOldLabour — You name it (@freiahill) April 13, 2015

Enjoy your free visits to the National History Museum? That’s Labour too. (Btw- Save Dippy)

Labour let you see this big guy for free (Picture: AP)

#sameoldlabour who gave us SureStart, legal aid, free museums etc not to mention the very NHS itself only for it all to be trashed by Tories — Garrie Coleman (@garrie_coleman) April 13, 2015

And then some people played the Conservatives at their own game – with the #SameOldTories hashtag

Winning elections. #SameOldLabour . Pretending they won an election when they failed to win a majority #SameOldTories — Paul Sharp (@Petersbrooking) April 13, 2015

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Ed didn’t seem to particularly care either…