Adelaide's Squid the Griff is one of a number of Aussie pets whose owners have made them Instagram famous. Squid has over 330,000 followers on Instagram @Squidthegriff

A dog walker was furious after a printing gaffe saw her touting a canine “w***ing” service.

Pet lover Lucy Hignett, 19, has since been inundated with “disgusting” messages.

She took out an advert for her Lead The Way firm in a parish magazine.

But a typing error turned dog walking into “w***ing” and the ad went viral.

Lucy, of Thorndon, Suffolk, who started the business last September, said: “It’s an absolutely horrendous situation.

“This was not my error.

“My ad was all fine when I sent it.”

Lucy’s mum Rachel Cattermole, who helped design the ad, said: “You can imagine the amount of calls, texts and emails.

“Many of which are supportive, but many disgusting.”

One positive reply, from Caroline Abbott, said: “All publicity is good publicity.”

Chris Willoughby, editor of the Eye Magazine which carried the ad, said: “The printer and I have both expressed our sincere apologies.”

He added: “We will be instituting more rigorous procedures.”

A print worker said: “No one did it maliciously.”

This article originally appeared on The Sun and was reproduced with permission.