The all-new 2020 Jeep Gladiator pickup truck is going on sale within the next several months, and company is ready to make a splash with this “Big Game” Super Bowl LIII ad.

2020 Jeep Gladiator

This one is called the “Crusher”, and if you are fan of classic Jeeps and classic trucks, the ad starts out in a grim fashion. Warning, for some it may even start to crush your soul a little. However, the payoff at the end is the all-new Gladiator.

The truck was unveiled at the 2018 LA Auto Show in November. The new Gladiator may look like the new JL Wrangler, but it sits on a heavier stretched frame and has upgraded Dana axles and suspension to handle heavier payload and towing capacities. The 2020 Gladiator only comes as crew cab short bed with 4×4. The maximum towing rating is set at 7,650 lbs.

The Gladiator still allows you to remove the doors, fold the windshield down, and open the roof. The Rubicon version continues the off-road tradition with locking front & rear differentials, disconnecting front sway bar, higher fenders, and larger tires.

Let us know what you think about the Crusher ad in the comments section below.