What is UGC (User-generated content)?

UGC or User-Generated Content is generally the content created and shared by the users of a brand on digital platforms such as social media and wikis in favor of the brand. They express their opinions & feedback in different content forms such as images, videos, audio, questions, answer, etc.

Generally, the most popular platform for user’s content is Instagram, where users share the reviews by using hashtags or tagging the brands in their posts.