"As a real cheese fan myself it's really annoyed me that Sainsbury's have bought out a 'Vegan Cheese' made with COCONUTS. CHEESE IS NOT MADE WITH COCONUTS. Call it Gary or something," they posted on Facebook.

It continued: "Around 4000 years ago people started to breed animals and process their milk. That's when cheese was born. So Sainsbury’s can F-off.

"Go enjoy your cheese [free] life. Don’t try to make up a substitute cheese and call it cheese because it’s not and you’ve decided your way."