For the spring 2017 collection, Calvin Klein has chosen the cast of Moonlight to show off the fashion brand’s newest line. The day after the movie lost won Best Picture, the iconic American company announced Mahershala Ali, Trevante Rhodes, and Alex Hibbert will be the feature for a series of black-and-white photos.

The advertisements were photographed by Willy Vanderperre will appear on billboards, digitally, and print.

Calvin Klein creative director Pieter Mulier said: “Since the beginning, Calvin Klein’s underwear imagery has always made big statements about masculinity; the performances of these actors in ‘Moonlight’ affected us deeply and made big statements about masculinity in a different way. Somehow we wanted to bring the two together”

The photos are available for viewing on Calvin Klein’s Twitter.

Expect the unexpected – but expect the best. #Oscars pic.twitter.com/OOvHMN4Tsk — Calvin Klein (@CalvinKlein) February 27, 2017