2017-07-07 07:26 ET - News Release

Mr. Brayden Sutton reports

ALTERNATIVE MEDICINE ASSOCIATION REACHES RECORD SALES

Friday Night Inc. has provided an update on the company's 91-per-cent-owned asset, Alternative Medicine Association LC (AMA), which continues to achieve record sales in Las Vegas.

AMA earned $902,000 in gross revenues for the month of June, 2017. This is a $611,000 increase over the prior month's sales and represents a monthly revenue growth of 210 per cent. This was due to the retail demand leading up to the July 1 rollout of adult-use cannabis sales. The first four days of legal cannabis sales in the state brought in $3-million (U.S.) which generated $500,000 (U.S.) in tax revenue. The company expects this strong demand to continue and is planning accordingly.

Due to this expected increase in demand for dried cannabis and derivative products, the company is currently evaluating real estate options in Las Vegas, with the goal of finding a larger footprint for the AMA facility to take full advantage of the current landscape.

Brayden Sutton, chief executive officer of the company, commented: "Timing is everything and we feel that every day counts in this sector as it evolves so quickly. American roots, but global growth; we have a first-mover advantage in Las Vegas that will only last so long. While we are elated with the increasing performance of AMA, we are also in a constant state of evaluating additional accretive opportunities to further our brand around the world."

About Friday Night Inc. and its subsidiary Alternative Medicine Association LC

Friday Night is a Canadian public company which owns and controls both hemp- and cannabis-based operations in Nevada with plans to expand both within and outside of the state. Through its recently acquired 91-per-cent subsidiary, Alternative Medicine Association LC, the company owns and operates a licensed medical and adult-use marijuana cultivation and production facility in Las Vegas, Nev., and produces its own line of cannabis-based extracts including shatter, live resin, wax and oils including vape oils, flavoured vape oils, terpene-enhanced oils, and clear distillates and manufactures other third party brands of similar products.

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