As video goes viral, Trump supporters take aim at Starbucks with #TrumpCup

While those still angry over Donald Trump's election take to the streets, supporters of the president-elect are making their voices heard with coffee.

A video showing a Trump supporter in Florida yelling at a Starbucks barista has gone viral, and a #TrumpCup movement is reportedly targeting the iconic coffeehouse.

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It works like this, according to a CNN report: You order your favorite Starbucks drink, tell the workers your name is Trump, and record a video if the baristas refuse to write the president-elect's name on the cup and yell out the name when your order is ready. It's the company's practice to write customers' names on their drinks.

Operation #TrumpCup



1) Go to Starbucks & tell them your name is Trump



2) If they refuse take video



Pls share & spread the word pic.twitter.com/huPj4g6cqY — Baked Alaska™ (@bakedalaska) November 18, 2016

In the video, customers watch a man, identified as 53-year-old David Sanguesa, yell and call a Coral Gables Starbucks worker "trash."

The man says the worker didn't serve him properly on Wednesday because he's white and voted for Trump.

"She wouldn't serve me," Sanguesa told the Miami Herald. "She knew I was a Trump supporter and wouldn't give me my coffee."

Those participating in the protest are demonstrating against what they call anti-white discrimination, CNN says.

Sanguesa, who has had past run-ins with the law, according to the Miami Herald, says he has apologized to Starbucks, but he plans to file a lawsuit.

"No one saw the first part of the video. I was completely done wrong. I was racially discriminated against. I was refused service. I was wrong to get upset, but I was racially discriminated against."

#TrumpCup picked up steam on Twitter on Friday. CNN says the hashtag had more than 27,000 tweets as of Friday afternoon. But not everyone is taking it seriously.

For its part, Starbucks told the Miami Herald it embraces "diversity and treating each other with respect and dignity is core to Starbucks values and something our partners take great pride in showing."

This isn't the first time Starbucks made political news. One week before Election Day on Nov. 8, Starbucks unveiled a new cup in the U.S. that it said was meant to be "a symbol of unity."

The green cup featured a mosaic of more than 100 people, including a coffee farmer and barista.