AUSTIN (KXAN) — A Netflix show focused on de-cluttering that debuted at the beginning of the year is inspiring thousands of donations to Austin organizations like Goodwill.

“Tidying Up with Marie Kondo” encourages people to go through their homes room by room and keep only the things that “spark joy.”

“It actually specifically talks about donating your items, and I think that that does make a difference for what we’re trying to do,” said Traci Berry, chief learning and engagement officer for Goodwill Central Texas.

January is always a good month for the nonprofit as people resolve to de-clutter, but this year is especially good. Thousands more donations, by the box or car-load, have poured into their stores compared to previous years.

Berry can’t say for sure if the show is the only factor, but it is one of them. People on social media are talking about Marie Kondo as they post photos of donations headed for Goodwill.

“We binge-watched it over three days, and then we read her book, and then we found a consultant in town,” Nina Jolly said as she unloaded her third van-full of donations at the Goodwill in south Austin.

With one of their three kids headed off to college, she and her husband decided it was the right time to de-clutter. They both work from home, so along with family stuff, they have work stuff to contend with as well.

“The piles were just piling up and being moved around,” Jolly said.

The consultant she called, Erin Mursch, runs the company Organized for Good, and trained with Marie Kondo to learn her organizational methods.

Since the beginning of the new year, she told KXAN, 15 people have inquired with her about consultations, up from four in the same period last year. Another 14 people have contacted her with miscellaneous questions, including whether she can lead workshops or collaborate on blogs.

Mursch helped Jolly and her husband rethink their stuff so kids’ old bedrooms don’t turn into storage closets.

“A lot of these things really brought us joy for a long time but we just have too many of them,” Jolly said, “so we pared it down to just a few things that we really, really love.”

The things that don’t bring her joy anymore will be sold through Goodwill, which uses the money to fund job training and adult education courses, among other programs.

Now the hope for Berry is that the momentum doesn’t stop in January. The show appears to have sparked a conversation, she said, that organizations like hers can benefit from year-round.

“It makes it seem doable, because it’s not like major cleaning,” she said. “It’s tidying up.”

Goodwill is one of many organizations that accept donations of clothing and other household items. The Salvation Army, Easterseals (through Savers Thrift Stores), FreeStore Austin, and Manos de Cristo all take some form of donations, as do many independent thrift stores around central Texas.