Hello Everyone,

We’re less than three days away from the premiere of Emma Approved and I wanted to fill you in on some things to help you find stuff and navigate the expanded universe.

This is long but there is a TL;DR at the very end.

Normally we just do things but this time we’re trying something a little different, we’re going to let you know about stuff in advance.

First, we are moving all Pemberley Digital social media accounts to “out of world.” The further we get away from LBD, the less we need the PD accounts to be in front of the curtain. As we also develop more projects under the “PD” banner we need to be able to brand correctly and identify as the company that “tells stories like never before.”

One of the most amusing conversations I had this year was when I had to talk to our production insurance vetters and explain to them why the Darcy established company (as said on the “in world” website) was different, yet the same, than the incorporated entity that is Pemberley Digital.

So what does that mean for you the fans? Well you’ll see the branding and plugging style of the Twitter/Facebook/Tumblr pages to plug our shows similarly to how TheLBDofficial account has been plugging things like our Emmy win. Pemberley Digital will now be plugging everything and serving as the “official” account of Emma Approved for now.

You will see a redesign in the PemberleyDigital.com website. Again it serves as a hub for you to read up about all of our projects past, current, and even future. The “in-world” site will still exist, but again for the future of the format we needed to make this change.

Regardless of that, Pemberley Digital will still occasional spit out quotes and things that will blend where in reality it’s speaking from. Will it get confusing? At some point probably, but we’ll work through it.

YouTube - Where will the videos live?

Again in growing the storytelling brand of Pemberley Digital, Emma’s main series videos will be on Pemberley Digital’s YouTube channel, so be sure to be subscribed there. This doesn’t mean that Emma’s YouTube channel won’t have a purpose. Most (if not all) supplemental content will live on Emma Approved’s YouTube channel.

What content do I mean? Well things like ancillary videos, potential Q&As, and maybe some spinoffs will exist there.

Emma Approved’s YouTube channel will still feature the her main show sourced from PD as her primary playlist, so you can still watch the show from her channel.

TL; DR:

1. Pemberley Digital social accounts and website will be switching to out of world. The old PD website will still exist. Note: This is currently all in transition so you’ll see a lot of very suspect “in progress” formatting on the PD website.

2. Emma Approved main videos will be debuting on YouTube.com/PemberleyDigital

3. Emma Approved supplemental videos will be debuting on YouTube.com/EmmaApproved but this channel will still feature the main videos.

4. I am excited. Hopefully you are as well.