Video Game Press Relations Campaign

For the press relations campaign, this resulted in 3 different press releases depending on the game’s release platforms. The video game medias were specifically sorted each time in order to match with the target console audience. The generalist video game media were encouraged to mainly carry out reviews on Nintendo and Microsoft consoles (scheduling prerogative).

Although factual, the tone used in the press releases respected Hellmut’s world and his offbeat humour. The baseline of the game was defined as: “a crazy roguelike game with gore pixel-art and a whacky spirit”

Indeed, the PR strategy put in place targets a momentum on these 2 releases. notably with a synchronization of a part of the influencing campaign dedicated to Mixer for the Xbox release.

Final Schedule of Releases:

Nintendo Switch: May 3rd Xbox One: May 31st PS4 Europe: June 6th



You can visit the Press Review on Flipboard

The engagement of the video game content creators was reshaped to deal with the changes in the schedule.

Video Game Influencers Campaign

My philosophy in influence marketing, when dealing with free influencers, is to entertain them and create an emulsion between committed content creators.

For Hellmut’s influencer campaign, my strategy was to activate dedicated content creators for each platform at the time of the different releases. Unfortunately, the Steam keys were not usable as backup because they belonged to the game’s previous publisher.

In order to maintain a visibility for several weeks on Youtube, Twitch and Mixer platforms, I organized inter-influencer events.