For brands looking to get into the rising world of esports, sponsoring live streamers on twitch is a popular choice. However, it appears competition may be heating up for endorsements from the top 0.2% of talent. These superstars typically represent the top 50 channels online at any given time and typically have lined up between 2 and 8 simultaneous sponsors leading to a crowded space for brands looking to get involved with esports.

Meanwhile, brands able to engage popular streamers below the superstar level, are on average the channel’s only sponsor. At Endorse.gg we provide an integrated analytics and engagement platform to help manage large scale and largely exclusive campaigns across a much greater number of these smaller but high quality broadcasters.

Source: Analysis of live streamers on twitch.tv over the course of a week. “Top 10 channels” refers to the top 10 online at any given moment.

Based on an analysis of currently live channels at several points over the course of a week, we see that the top 10 channels by number of viewers typically command ~15% of the total twitch viewership and have ~3 actively endorsed brands. Meanwhile, channels #11–50 capture an additional 25% of the views while promoting 2.2 brands on average.

After these top 0.2% of channels (out of an average of 25k live channels), the sponsorship engagement drops precipitously — the top 500 channels typically have only 1 sponsor while commanding over a third of the total viewers.