MANILA, Philippines - The Philippines has been recognized as the Destination of the Year by one of Asia’s most prestigious travel publications.

TTG Asia Media’s Travel Plan Trade Publishing group organized the 25th annual TTG Travel Awards, which has been recognizing the best in Asia-Pacific’s travel trade since 1989.

Tourism Secretary Ramon Jimenez Jr. said the Philippines was chosen for distinguishing itself by its proactive steps and initiatives toward the development and promotion of the travel industry.

“The prestigious travel industry event marks an important time for the industry to recognize the exemplary organizations that raise the bar of excellence,” Jimenez said in a statement.

The Destination of the Year falls under the Outstanding Achievement Awards. The event honors organizations and individuals in four categories: Travel Supplier, Travel Agency, Outstanding Achievement, and Travel Hall of Fame.

The TTG Travel Awards is the most coveted and influential award in the travel industry in the region.

The signature trophy, a statuette of Hermes (the god of travel and protector of travellers in ancient Greek mythology), is cast in solid pewter and plated in 24-carat gold.

Jimenez said the award belongs to all Filipinos, saying everyone has ensured the acceptance of “It’s More Fun in the Philippines” as the accurate description of the active role every Filipino plays in ensuring a successful and enjoyable visit to the Philippines.

“The determination of the Filipino people, coupled with the support of President Aquino, is our inspiration to build a brighter tourism future for the Philippines – an industry that is more profitable and more inclusive,” said Jimenez.

The recognition came at a time when the tourism department is preparing to promote Visit the Philippines Year 2015 – an invitation to experience the promise of more fun in the Philippines.

The DOT aims to stamp the passports of 10 million visitors as the country plays host to major events such as the visit of Pope Francis in January and the Asia Pacific Economic Cooperation Ministerial Meetings and Leaders’ Summit.