Italian luxury brand Gucci lit up social media after images of a balaclava knit top that looked like blackface caricatures surfaced, leading the brand to apologize on Twitter.

“Gucci deeply apologizes for the offense caused by the wool balaclava jumper,” the company wrote in a statement. “We can confirm that the item has been immediately removed from our online store and all physical stores.”

Gucci said it considers “diversity to be a fundamental value” and is committed to “turning this incident into a powerful learning moment.”