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K-pop singer Holland has opened up about his music career, branding his latest single – Loved You Better – a success after he managed to portray the message he wanted to give fans.

The music video features some dark imagery, with Holland imitating shooting himself before confetti explodes from his head.

Later, he can be seen at a fairground at night time, wearing black lipstick as he spins around on the rides.

Speaking exclusively to Daily Star Online, Holland said: "I personally think it was a success because a lot of people understood the message I wanted to tell them and share with them, and I think a lot of fans appreciated the message themselves, and the work."

(Image: HOLLAND/Youtube)

It turns out the Korean star had a hand in the music video, and hopes to continue his behind-the-scenes input for future releases.

He told us: "I was involved in creating the synopsis and story a lot for the project.

"I really enjoyed communicating with the director directly and seeing the results of the images in my mind coming to life.

"Later, if I have chance, I'd love to direct a video for myself."

(Image: HOLLAND/Youtube)

Holland's music videos often feature same-sex kisses and romances, which has caused him to be a controversial figure in more conservative South Korea.

But it's his co-stars who provide him with material for his music, it seems.

The 23-year-old told us: "Most of the inspiration comes from my life stories, but recently there's an actor who portrayed my boyfriend in the music video for Nar_C and I had a lot of inspiration from him."

(Image: HOLLAND/Instagram)

Holland went on to discuss the hopes for his career, admitting he's got his eyes on one stage in particular.

He said: "There's a club in London called Heaven and a lot of popular singers have performed there, and I'd love to get there on stage and perform."

The singer currently releases pop music with dance vibes, but he'd like to explore other genres in the future.

He told us: "When I get more popular and more influential I want to try out a hip hop type of vibe, where I can show off who I am on stage."