The world of high fashion can get weird, and YouTubers Zac and Jay wanted to see whether they could fake their way to the top of London Fashion Week 2019 by capitalizing on this weirdness. As you can see in this humorous 15-minute video, they accomplished their goal in getting photographers to buy the ruse, hook, line, and sinker.



The duo enlisted the help of Max Fosh, a “confident, unfashionable, blank canvas of a man.” After shopping for cheap but unusual items of clothing, the team came up with ridiculous outfits for Fosh and had him walk around on the sidewalks of London that were bustling with Fashion Week excitement back in mid-February.

He was no longer Max Fosh, but 16-year-old modeling sensation Maximilian Bucharest. On both days of the experiment, Max was able to get photographers to swarm him and create a disturbance on the street in their efforts to photograph the faux superstar “model”.

“The photographers were out in force, risking life and limb standing in the busy road,” Zac and Jay state. “But they didn’t care. The hottest man in fashion was in town.”