ABOUT

Initially this project started as an idea: What would Arsenal look like if they were actually an F1 team?



It soon became a project about understanding the power of sports brands and sponsorship by making them work in an alternate sporting field.



Taking F1 teams and their sponsors and working them into the more confined parameters of a football kit and then flipping it around and giving football teams free roam on an F1 car.



The results are kits that really punch above many in the sport and F1 liveries that are alive and powerful to promote their sponsors in the best way possible.