Bitcoin wallet iPayYou continues to work toward a future with bitcoin as the default currency. It was just announced that iPayYou has made a way for consumers to pay for items on Amazon with bitcoin, called Amazon Direct.

Now iPayYou users can transfer any amount of bitcoin from their bitcoin wallet to Amazon. Customers can use the Amazon Direct tab to the iPayYou platform to determine an amount of bitcoin to transfer and the destination account. After that, bitcoin holders are one click and a couple of seconds away from exchanging bitcoins to U.S. dollars to use anywhere on Amazon.

Gene Kavner, former worldwide director at Amazon and current CEO of iPayYou, said in a press release, “During my time as an executive at Amazon, we closely studied the friction points and obstacles faced by shoppers, including and especially with payments. Bitcoin is a solution to so many of those problems. That’s why today, in time for the holiday season, we’re launching the most direct way to spend bitcoin anywhere, starting with the world’s largest retailer."

Previously, bitcoin carriers could only use bitcoins to purchase an Amazon digital gift card. iPayYou, which launched in May of this year, also comes with the option for users to purchase gift cards with Starbucks, Best Buy and iTunes.

iPayYou boasts low transaction fees allows users to cancel transactions if something goes wrong during the payment process. In July of this year, iPayYou launched Pay-by-Twitter, enabling Twitter’s 310 million monthly active users to make peer-to-peer payments over the social media platform.

Users can send a payment by simply entering the recipient’s Twitter handle, meaning bitcoin exchanges can happen without either party involved needing to exchange any private information.