In a press release made on Wednesday, November 5th, Linden Lab announced the sale of Desura, the on-line digital distribution service which they acquired under Rod Humble’s leadership in July 2013.

Desura has been sold to Bad Juju Games, the Indie Game and Middleware Tools Developer for the Mobile, Console and PC Gaming markets, and based in Aliso Viejo, California. In the brief press release, the Lab state:

As has just been announced, Bad Juju Games has acquired Desura from Linden Lab.

Bad Juju has taken over all day-to-day support, maintenance, and ongoing enhancements to the Desura website and service platform. The Bad Juju team will be reaching out directly to developers with games on Desura and are happy to respond to any questions they may have.

Transitioning Desura to a new owner is great for Linden Lab and our customers, as it allows us to further enhance our focus on creating the ambitious next-generation virtual world, while continuing to improve Second Life and growing Blocksworld.

Desura is a fantastic platform for game developers and players, and we look forward to seeing it continue to evolve and grow, now as part of Bad Juju Games.

A press release from Bad Juju themselves indicates that negotiations over the future of Desura have been underway for some months:

Indie Game and Middleware Tools Developer Bad Juju Games®, today announced that it has officially acquired Desura™, a comprehensive digital distribution service for PC, Mac and Linux gamers from its former owner and operator Linden Lab®. The move comes after several months of coordinated planning by the companies to ensure uninterrupted operation of the Desura service as well as a comprehensive roadmap of new features that will significantly benefit both its users and game developers during the upcoming months and beyond.

It is unclear what the sale of Desura may mean for Scott Reismanis, if indeed it means anything at all. Reismanis, who founded the digital distribution service, and who joined Linden Lab as “Director of Digital” not long after the acquisition. With his experience in empowering creators to benefit from their digital content, Mr. Reismanis may already be involved in the development of the company’s “next generation” virtual worlds platform.

While this may sound a little like 20/20 hindsight, I confess to being unsurprised by the sale of Deura; I’ve actually been expecting news of this kind for the past couple of months, and particularly since the Designing Worlds interview with Ebbe Altberg. During that programme, Mr. Altberg referred to the Lab being in a process of cleaning up their product portfolio (some 3 minutes into the show), with the use of the present tense suggesting to me that the process was still going on, rather than him simply referring to the company’s removal of Versu, Creatoverse and dio from their portfolio. Given the statements of support that have been repeatedly given about Blocksworld, the comment in the DW show seemed to indicate something would be happening to Desura and / or Patterns.

To be totally honest, at the time I felt it more likely that Desura would be let-go than Patterns, as the latter at least seemed to fit with the Lab’s sandbox creativity philosophy, while Desura always seemed more of an awkward fit, and something more likely to generate a decent return if offered for sale. Of course, as it turned out, Patterns went first.

Confirmation also seemed to come when an enquiry on an unrelated matter led to a response from the Lab that all remaining advertising including Desura, would be removed from their remaining web properties (my.secondlife.com and search.secondlife.com). The reference to Desura chiming as odd, given it was ostensibly a Lab product.

I was broadly supportive of the Lab’s attempts to diversify their product portfolio, even iff the effort always did seem half-hearted. Companies with all their eggs in one basket tend to by very vulnerable to any number of circumstances not always of their own making – although equally, they can also sit very comfortably in a niche and enjoy a long life. Even with Blocksworld still on the books – and another repeated statement that the company will be standing beside that product – it now seems that for better or worse, the Lab has opted to keep only their golden egg, Second Life, and focus on perhaps producing another they can nurture alongside it.