Pledge Coin creates new possibilities for crowdfunding, such as by enabling a “smart crowd” to lend their talents to projects. #TokenTuesday

Last month, we introduced the concept of the Gig Economy and how it enables backers to contribute to projects in ways beyond just investment. Today we dive deeper into the simple user experience behind this dynamic feature.

Step 1. Creating a Bonus

The Pledgecamp team has extensive experience launching products and raising funds on Kickstarter and Indiegogo. We know very well the challenges that entrepreneurs, called “creators”, face when marketing their projects.

One of the greatest challenges involves engaging the community and increasing a project’s exposure. How can a creator turn their financial backers into his or her greatest helpers?