Canadian Photographer Melissa Trotter is getting a lot of attention with her latest foray into alternative themes. "Blood Dress" was viewed more than 1.3 million times in just 8 hours after being posted online. Inspired by a "milk dress" shoot, Trotter says she instantly fell in love with the idea of creating the same concept with blood. There are plenty of comments to go along with the provocative image. The owner of Stolen Innocence Photography, Trotter says she's been overwhelmed with the response she's gotten, pointing out most of it has been extremely positive.

The setting was a field behind a friend's house in Edmonton, Alberta. The camera was a Nikon D5200, with a 50mm f/1.8 lens using only natural light. The "blood" consisted of icing sugar, cocoa powder, food coloring, and water. It's been suggested she should have done the shoot in a studio, but Trotter, who has only been shooting for two years, said she didn't want to contend with the mess and the possible financial repercussions of damaging a rental studio. Still, she tells FStoppers, it turned out to be fairly easy to put all the pieces together, despite it being the first time she has attempted such an intricate shoot.

First impressions? Bizarre, ghoulish, even macabre, but stunning, nonetheless. It's a huge turnaround from the landscapes and flowers she started out shooting. I get the feeling she's got more thought-provoking shoots bubbling up in her mind already. Trotter says she's taking in all the constructive criticism and will work harder to make the next shoots better. It's all in the attitude.

Model Anja Love gets credit for her involvement in this photo shoot.