As part of my new Press Relations Plans for solo game developers, I am responsible, among other things, for writing press releases. After an interview with the developer, I analyze and recommend communication axes. Indeed, a fresh eye and experience often allows to glimpse new communication possibilities.

A press release is essential to promote a video game. In the midst of an overloaded news, it is essential to optimize what we can act on to emerge in the middle of the competition.

Here’s the press release I recently wrote for “Mad Experiments: Escape Room” .

With the agreement of Clem, the game’s solo developer of PlayTogether Studio, I decided to put a little more emphasis on the multiplayer side and the unique specificity of playing an online escape game! Cool right?!

I would like to point out that the game went into Early Access on Steam last Thursday, April 16, 2020. So if you’re interested in making a news, review or video about the game, feel free to contact me to receive codes of the game.