Up your IT Event Attendances through Effective Profiling

Chances are you already know the importance of holding an event for promoting an IT product or service, or simply to supply the IT and tech market with new knowledge. Not only does it give your brand a reputational boost, but it also increases the volume of high quality leads you can contact and convert into sales ready leads.

What you may not know at present is that finding the right people to invite can be highly daunting. In this sense, effective event marketing has to have a profiling system that not only works but also works well.

Its importance goes without question. For the most part, companies that include effective client profiling in their event marketing can significantly increase their event turn outs in three ways:

* Creation of better messages – Profiling is all about knowing certain trends presently existing in the market. But more than, it is also creating engaging messages based on these trends. Depending on your requirements (in this case, your ideal client profile), you can acquire important insights into buyer behaviors that you can include in your invitations. This of course greatly increase your response rates and the volume of interested attendees you can acquire.

* High-opportunity engagements – Once you understand the needs of your audience, you are able to tweak your event marketing strategies for optimum performance. Knowing the little things (such as job titles and target markets) allows you to adjust your campaigns in terms of choosing the right channels and propositions that are in line with current demands.

* Establishing contacts – With a profiling system in place, you are able to establish networks even after the event has ended. Because you have addressed their concerns during your initial engagements, it would be easier to get impressions from them about the event, thus ensuring continuity. Not only that, you can use their impressions as vital inputs for planning another event.

Of course, using a profiling system has to be handled using the appropriate techniques and technologies to ensure a high event turn-outs:

Marketing automation – Employing a software that streamlines your lead management activities can save you from stress as well as build a highly consistent marketing campaign.

Updated skills – Marketing automation is not always “automated.” Indeed, it needs a certain level of manual handling in order for it to work. You may want to hire personnel that are trained to wield current marketing technologies.

The right content – Understand how to create engaging content directed towards your target IT buyers. Relying on event telemarketing alone isn’t enough, that’s why you’ll also need email, social media and blog content to enhance your audience response rates.