The promotion is more than a little symbiotic, with Lyft passengers being offered the opportunity to rack up Starbucks Rewards Stars for choosing Lyft rides. In a first for the brand's partnership, Lyft passengers who sign up for Lyft and link Starbucks accounts will receive 125 Stars to start with. That's enough to redeem for a free cup of coffee. Beyond that, anyone who links their Starbucks Rewards and Lyft accounts together will get 5 Stars to add to their total each time they take a Lyft ride on Monday through Friday between 5 a.m. and 10 a.m. It'll take a while to rack up points for a free cup of coffee, but hey...it's something.

If nothing else, the promotion should make it a lot easier for curious potential Lyft customers to get in rides, especially if there are tangible gift cards to purchase, and if you're already using Lyft to get from point A to point B in the mornings making Starbucks runs anyway, this could be a very good thing for consumers who dabble with both companies.