Why do people drive drunk? The answer isn’t as simple as one may think, especially after a few drinks. Whether it’s a need for their car the next day or financial burdens, there are multiple obstacles that get in between potential drunk drivers and the right decision.

Five Problems People Face When Choosing How To Get Home

1. Need Car in the Morning

It is a lot more convenient to wake up with your car when you have an early meeting, appointment or gym class the morning after a night out. Traditional services and popular rideshare programs don’t solve this problem and many customers are simply unaware that there are services that do.

There are several companies that solve this problem including LUXE offering “on demand parking services,” STEARCLEAR which touts “we drive you and your car,” and AAA’s Tow To Go, a partnership between AAA and Budweiser which has gotten over 24,000 customers and their cars home safely after a night of drinking.

2. Can’t Pay for a Ride

When you’re a student in college, going out is hardly ever the fiscally responsible choice to make, but what the heck — YOLO! However, after last call for Jaeger Bombs, an expensive tab can leave young millennials and students with empty pockets when it comes time to get home.

When a $15 Uber ride can end up costing over $100 in surge fees, it simply isn’t an option for many young party goers. These customers need dirt-cheap-to-free ride options in order to make the safe decision and not drive themselves home.

3. Not Knowing all the Various Options for Getting Home

We get it. There are a lot of options to choose from when it comes to various mobile apps or friends to text. Beyond Uber and Lyft, regional areas and municipalities often have a number of other, smaller rideshare and private driver solutions and mobile apps. There are often even free services that customers are unaware of.

HERO will aggregate all possible options available to customers in one place, until then refer to this list of ten apps to get you home in Austin, Texas.

4. Lack Patience to Wait for a Ride

Humans are an impatient species. It’s the reason 96% of Americans knowingly consume hot food or beverages that burn their mouths or hang up the phone after being on hold for only one minute.

We are especially impatient when intoxicated. After a night out enjoying yourself, the last thing anyone wants to do is wait in the street for a ride home. But, nowadays there are multiple transportation options to get customers home. Be it ride-hailing powerhouses like Uber and Lyft; smaller, regional mobile app companies like InstaRyde or RideAustin; or traditional methods such as local busses and taxis, there is a fast way to get home from almost anywhere. It’s just a matter of knowing where to look.

5. It’s Just [Bad] Habit

It is habit for Americans to drive themselves everywhere, to have their car with them wherever they go. Americans also like drinking. It’s no wonder that the two habits have repeatedly collided.

In the early 1980’s Mothers Against Drunk Driving, or MADD, launched their original campaign to bring awareness to the problem of drink-driving and had a significant impact. But since then, things have plateaued. People now know the laws, consequences and dangers of drunk driving, and yet there are 300,000 incidents of drunk driving daily in America. — MADD

HERO is breaking the cycle

Never before has there been a way for rewarding safe decision making, only punishing poor choices. With HERO, customers are given even more incentive to make the smart choice or help their friend do so. With a point system and rewards from participating venues, we have gamified getting home safe.