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West Bromwich Albion 's profile in China is set to soar as part of a new eco-friendly construction project in the Far East.

Palm Eco-Town Development Company, Albion's principal sponsors, plan to build five or six 'West Bromwich Albion Sports Towns'.

The eco-friendly developments will feature 'intelligent integrated landscape environments' as well as Albion youth training facilities to be staffed by West Brom coaches.

According to Chinese newspaper Beijing Business Today, Palm has "signed a deal with the local governing body of the New Area between Guiyang and Anshun, Guizhou Province".

It's thought the mammoth construction project will have three key aims.

To raise the profile of West Brom in China, to improve the standards of soccer coaching in China and to alleviate the growing problem of air pollution across the country.

Palm Eco Town, the company West Brom owner Guochuan Lai co-founded and served as general manager, also hope the huge undertaking will leverage new revenue for West Brom.

The project may also help Palm to grow commercially by unlocking lucrative contracts with the Chinese Government.

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