It’s not quite an app, and it’s not quite a movie, it’s Haunting Melissa, a brand new moviegoing experience that happens right now exclusively on your Apple devices.

We now have a new trailer for the film, directed by Hollywood producer Neal Edelstein – an award-winning independent filmmaker and early technology adopter whose credits include The Ring, The Ring Two, Mulholland Drive and The Straight Story.

“No one knows why Melissa vanished. She warned her friends that some ghostly presence had awakened in the isolated farmhouse where she lived… something that whispered to her from the locked room where her mother went mad and died. Now she’s gone… and no one knows what unearthly horror had risen from the past and was… Haunting Melissa.

Little by little, all will be revealed.

You’ve never seen anything like this, because there’s never been a haunting quite like this. The first-of-its-kind Haunting Melissa is a terrifying tale with twists and frights that you won’t soon forget. Delivered piece by piece when you least expect it — and want it most — Haunting Melissa will scare you into discovering the truth.”

You can read our special report on the launch.

Veteran storyteller Neal Edelstein has reinvented filmmaking in a way that brings the power of hypnotic, episodic content to the iTunes Store. Viewed exclusively on the iPhone and iPad this frighteningly haunting story is released in sporadic and unexpected ways that will leave you constantly guessing, and constantly engaged.

You’ll want to activate Push Notifications so you won’t miss a thing. Keep the glow of your iPhone or iPad handy, because you’ll never quite know when the haunting is coming.