



If Amazon dominated the retail market before the coronavirus pandemic began, there’s good reason to think it’ll emerge from the crisis even stronger.⁠ With millions of Americans staying home, they’ve turned to online marketplaces like Amazon to order their supplies.





The unprecedented demand has propelled Amazon shares to fresh highs. The stock hit an all-time high on April 16 and is up more than 28% for the year, compared to the S&P 500’s 11% decline.⁠ The outlook is even brighter for Amazon. But its ascent is occurring against a worrying backdrop of financial turmoil in the retail industry and the broader economy.



