David Robert Mitchell’s It Follows is already available everywhere, but there’s a brand new treat dropping to digital on September 8th.

Anchor Bay has created a very cool pseudo PSA (public service announcement) that consumers will get as a bonus feature exclusively through the Digital HD on iTunes, starting Sept. 8. If a consumer has already ordered the film through iTunes the PSA is sent to them automatically. A free extra bonus feature? Boom! What more could you want?!

Bloody Disgusting has an exclusive taste of this PSA that wants to talk abbot “It”. Have your parents talked to you about it?

[Related Post] ‘It Follows’ Sequel Could Flip the Script, Literally…

“Maika Monroe plays 19-year-old Jay, who, after a seemingly innocent sexual encounter, suddenly finds herself plagued by nightmarish visions. She can’t shake the sensation that someone, or something, is following her. As the threat closes in, Jay and her friends must somehow escape the horrors that are only a few steps behind.”

For those who have seen It Follows, read what the director had to say about the finale.

As we keep pushing on you: I gave It Follows a perfect score, calling it “a classical horror masterpiece.” Mike Pereira referred to as a creepy, mesmerizing exercise in minimalist horror” when reviewed out of the TIFF last September.

The many special features on the Blu-ray and DVD include a critics’ commentary, the featurette “A Conversation with Film Composer Disasterpeace” and a Poster Art Gallery.

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