The popular English league football team, Watford FC has found a new sponsor in Sportsbet dot io. The Bitcoin symbol (BTC) will now appear on the sleeve of the t-shirt of the players of the Watford FC. Also, the team will now start accepting cryptocurrency for the purchase of goods.

The logo initiative forms a part of a wider campaign to boost awareness of the cryptocurrency and offer further education to the public on its benefits. The betting operator signed a three-year deal to become the team’s primary shirt sponsor. It thus marked the first time a company known for blockchain and cryptocurrency had appeared on the front of a Premier League shirt.

Crowdfunding will support the sponsorship and any Bitcoin holder can enjoy the same perks as the Watford FC sponsors. All contributors can bid for public LED space during live matches, get access to exclusive Watford FC merchandise. Also, they can have access to the Bitcoin box along with 8 other people. Justin Le Brocque, Head of Sportsbet dot io Marketing believes the partnership with Watford will be a major disruption in the world of traditional sports sponsorships as the source says.

Many a time we have seen football clubs associating themselves with the crypto and blockchain world. In July, Italian Football Club AS Roma had partnered with Socios dot com to launch a blockchain-based fan token. Also, the Spanish soccer team, Atlético de Madrid has partnered with blockchain platform Socios to launch a fan token ecosystem.