That's why there are so many ad campaigns that ...

It wasn't so long ago that pipe-smoking men in dark suits could sell their products to women with a patronizing pat on the head and a wink. Those days went the way of the cocktail lunch, but sexism still rages in the advertising world. It's just that now, everybody gets in on it. And just as ads in the 1950s assumed that all women were housewives desperate for new ways to starch their husbands' shirts, advertisers today demonstrate an extremely low opinion of their male customers.

5 Assume Men Are Stupid (And Proud of It)

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Most of us aren't old enough to remember back when women were seen as nothing more than baby-making servants with childlike brains, but if vintage advertisements are to be believed, we're lucky humanity didn't just devolve into a species of red-lipped cretins.

Via Blogs.babble.com

Finally, a Plan B for men too drunk on lunch martinis to open their own ketchup.

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Thanks to braless hippies and better packaging technology, we're past the point where one sex is perceived as brighter than the other, right? Not if you watch truck commercials. Take this Ford F-150 ad, for example. Denis Leary's voice-over comes right out and says that the truck was engineered by the people "we all cheated off of in science class." As if science nerds would never actually be the ones interested in the F-150. They're too busy driving, what? Mathmobiles?

But you see, trucks are manly, and doing science and math are unmanly. You're not unmanly, are you? "What is that you're reading, a book? Oh, sorry, we thought you had a penis."



"Arrowdie-whatics? That's a big word! Bet I can still carry it in my pickup, though!"

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It's not just stupidity that is supposed to make all of the males in the audience nod and say, "That's me!" -- it's childlike laziness, too. Here's an Eggo waffles ad that boasts that it's so easy to make breakfast, even a lazy, stupid male can do it! Even though he quickly gets distracted by a game of kitchen golf: