McDonald's has long been known for its signature golden arched "M" symbol, but the fast food giant is turning the iconic symbol on its head Thursday in honor of International Women's Day.

McDonald's will flip its logo upside down to form a "W" on all digital channels, including its Instagram and Twitter feeds, and 100 restaurants will have special "packaging, crew shirts and hats, and bag stuffers" in honor of the day.

One franchise in Lynwood, California, has already flipped the iconic golden arches to make the "W," which is meant to be a "celebration of women everywhere," a McDonald's representative said. Business Insider reports:

"In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women's Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants," McDonald's global chief diversity officer, Wendy Lewis, said in a statement. Lewis continued: "From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels, and together with our independent franchise owners, we're committed to their success."

Coincidentally, men starts with the letter "M."