Send this page to someone via email

The general manager of the Calgary Poppy Fund and Veterans’ Food Bank says he hopes no one gets in big trouble over poppy-emblazoned doughnuts that were sold at a local Tim Hortons.

READ MORE: Internet divided over Tim Hortons’ new ‘sweet and spicy’ Buffalo latte

“It was all good intentions, I understand. Nobody was out to hurt anybody,” John Rathwell said Thursday.

The doughnuts, with petals made from red sprinkles surrounding a circle of what appears to be jelly, caused a social media stir after an image of them was posted on the popular Calgary Twitter account Crackmacs.

'poppy' themed donuts a local Tim Hortons is selling. No profits going to any kind of charity. Thoughts? #yyc #RemembranceDay pic.twitter.com/nNttVcuZFX — ᴄʀᴀᴄᴋᴍᴀᴄs (@Crackmacs) November 8, 2017

“How incredibly insensitive and short-sighted,” one Twitter user responded.

Others chimed in to say the move did not sit well and it was not appropriate to cash in on Remembrance Day.

Story continues below advertisement

READ MORE: Online outrage (and disgust) over Tim Hortons’ poutine doughnut

Rathwell said he would have preferred it if the business had reached out to his group before Remembrance Day about partnering to raise funds for veterans.

“The poppy symbol is a registered trademark and permission should be asked,” he said, noting many consider the symbol sacred.

“But at the same time, I thought somebody taking that initiative during this time of remembrance is an admirable thing.” Tweet This

The southeast Calgary Tim Hortons franchise where the doughnuts were sold declined to comment.

READ MORE: Tim Hortons’ parent company vows to cut antibiotics in chicken

“As a proud Canadian brand, we have the utmost respect and honour for our veterans,” the chain’s head office said in a statement.

“The restaurant owner, who independently owns and operates this restaurant in Calgary, will be matching and donating 100 per cent of the poppy donut proceeds to the Royal Canadian Legion.”