Hey Mark, it's me again. I really do hate to be a pest, but the Mavs are embarking on a new era, and that is the perfect opportunity to rethink the team's graphic identity, a project that is long overdue.

I will not pull punches here. The Mav's design standards are among the worst in the NBA, and you don't have to just take my word for it. ESPN's design guru, Paul Lukas, graded your most recent uniform design an F. His comment: "Double-woof." The esteemed NBA columnist Zach Lowe has compared your court design to a turkey sandwich, "perfectly functional, totally unmemorable." That's not good.

I lay some of this blame on your decision to crowdsource design. You get what you pay for. Hire professionals.

But even when you do, you need to mind the details. Just look at the jersey for prize draftee Luka Doncic. Aside from it being unflattering, with those awkward black-banded mini-sleeves, the numbers are basically unintelligible. Is Doncic 11 or 77? It's hard to tell.

Dallas Mavericks men's 'Fanatics Branded' Luka Doncic blue Dallas Mavericks 2018 NBA Draft First Round Pick Fast Break Replica Jersey - Icon Edition, $70 (mavs.com )

I posted about this on Twitter and I saw you responded, "If you have to ask, you aren't our target customer," but then thought better of it and deleted your post. Let me point out that I am your target audience (MFFL!), and yes, I do know Doncic will wear 77. But that's not the point. "Real fans already know his number," is not a justification for poor, ineffective design. And it misses the whole point of wearing numbers in the first place. Players wear numbers so fans who don't know (or can't readily see) who they are can identity them.

I should note that this is not an uncommon problem. For example, jerseys designed by Adidas for the World Cup also have stylized typography that is difficult to read. That's why Mexico gear that reads MEX looks like (a very millennial) MEH, and it's why the jersey of the German winger Julian Draxler reads like DAAXLER from a distance.

But I digress. It's time for an entirely new identity system for the Mavs. As I've noted previously, the team's horsehead-basketball coin symbol is odd and hard to read. (Also when was the last time you saw a horse in downtown Dallas?) The blue-and-black color scheme doesn't have much visual energy or punch.

Never has the time been more right for a design reboot. You have a young new star in Doncic, a dynamic player who can reset the direction of the franchise. DeAndre Jordan will bring a defensive presence long absent. And let's be honest, you could really use a clean slate, because the last few months have been extremely upsetting, with the revelations of long-term sexual harassment within the front office.

Which brings up one other design change: how about less suggestive uniforms (and routines) from the Mavs Dancers? I shouldn't have to feel uncomfortable taking my daughter to see a basketball game, only to have her subjected to overly sexualized behavior and the objectification of women's bodies.

With best wishes for the season ahead,

Mark Lamster

Mark Lamster is the architecture critic of The Dallas Morning News, a Loeb Fellow at the Harvard Graduate School of Design and a professor at the University of Texas at Arlington School of Architecture.