"But I feel like the kind of person that’s really “into pizza” is the same kind of person that was really into donuts with bacon on them a while back. When someone currently has the word “pizza” in their Instagram username, I think of someone wearing an Urban Outfitters sweatshirt with pizza printed all over it, and they want to take you to a Steve Aoki concert. A late adopter who claims they’re into cocktails, but only knows one cocktail and it’s an Old Fashioned that they saw on Mad Men."