What are the biggest challenges you face in altering the public’s perception about sharks?

At times that initial fear is hard for some to overcome. However, most people who participate in our program at One Ocean Diving are really excited to see sharks for what they truly are. While we drive out to the site, we educate people on the science of sharks and explain how their bodies work, how they communicate with us and with one another, their behaviour, and what is truly on their menu. The sharks actually do the best job of changing peoples perceptions just by being themselves. Most people just needed to understand them and see them in person in order for that perception to truly change. More often than not, it is fairly easy for people to develop a deep compassion for sharks after they’ve had a genuine interaction and a bit of education.