When Ash vs Evil Dead rises for Season 3 on February 25, 2018, the slayer of the undead will have traded his gory ways for some glory days.

Now a hometown hero, "Ash—like any shallow person—is determined to cash in on his fame," says star Bruce Campbell, noting that his super-chinned alter ego "is revving up the crowd at the grand opening of Ashy Slashy’s Hardware (and Sex Toy) Emporium."

Also keeping him abuzz? He’ll reunite with his long-lost daughter, Brandy (Arielle Carver-O’Neill)—and pity the fool who comes between a chainsaw-wielding papa and his princess!

Ash vs Evil Dead, Season 3, Feb. 25, 9/8c, Starz