I just received an exciting announcement from LEGO. It seems that their design team is accepting submissions for ideas in something like a contest. It seems like one person will get to work with LEGO Designers to develop their idea into an official theme.

Find the full text of the announcement from LEGO, after the break.

So, that is where you come in!

An invitation to your imagination

We would like to invite you to

pitch your great idea for a big

story or strong products for 7-9

year old boys.

Use your own fantasy and not build

on established universes (like

Star Wars, Harry Potter, etc.)

Things to consider…

The following questions should be

answered in words and/or images:

What is the world?

Who are the good guys?

Who are the bad guys?

Why do they fight?

What do the models look like?

What to submit?

As a minimum, please use the template to answer the

following points:

• A short and catchy headline/theme name

• 50-100 words story premise.

• A list of the main trigger points in the story – what makes it

exciting for the boys?

• Fill out the theme template in words or images





How do you participate?

Submit you great ideas before…

…the 15th of

November…

Email the ideas to

KimT@LEGO.com

What is in it for you?

If your great idea is selected you will

get the chance to interact with LEGO

Group on making your idea come to life

as a real LEGO Play Theme

How to participate? : Please inform us by mail at

KimT@LEGO.com, so we can send you a “Release Form” and

the Idea-Template to fill out.

You need to print, sign, scan and return the “Release

Form” in order to participate – any submissions without

the “Release Form” are rejected.

Notice: Release Form in brief.

“The participation in this project and the work performed by you will be performed on a principal “work for hire” basis, where

all rights to the ideas will belong to the LEGO Group.

You accept not to present any information, including but not limited to any technique, procedure, idea or work, which is already

protected by intellectual property rights or protected by any other rights, which could prohibit the use of the presented

information during the project and also prohibit use of results or suggestions afterwards.

All rights related to any suggestion, results or submission made by you are hereby assigned to the LEGO Group, who shall be

Thank you…

…for reading our open brief,

and we hope that you feel

inspired to submit your

idea.

Best regards

LEGO Design Team