And so it begins. HBO has released the first official tease for Game of Thrones season 7.

The show is headed to SXSW in Austin, Texas this week, and posters have been spotted on buses and general street side paraphernalia.

Entertainment Weekly got hold of the hi-res, which sadly doesn’t feature any stills from the new season but does say a lot about its central theme.

Quite simply, the poster sees ice being licked by flame: surely reflective of the fact that Daenerys and her dragons have now arrived in Westeros and will likely be employed in the fight not for the throne but against the real threat: the White Walkers.

The arrival of the poster means that a proper teaser trailer can now only be weeks away.

We still don’t have a release date more specific than “summer”, although Ser Davos actor Liam Cunningham did have this to say recently:

“I’ve been disappointing various people around the world because it was meant to come out in April. It’s July now, I think. There’s going to be a launch and something special happening this year for the premiere. The bad news is, there will only be seven episodes and the [filming for the] final season starts again as far as I know in September.”

In memoriam: Every major character who died in Game of Thrones season 6 Show all 34 1 /34 In memoriam: Every major character who died in Game of Thrones season 6 In memoriam: Every major character who died in Game of Thrones season 6 Ramsay Bolton Fed to the hounds by his ex-wife In memoriam: Every major character who died in Game of Thrones season 6 Tommen Baratheon Jumped out of a window In memoriam: Every major character who died in Game of Thrones season 6 Rickon Stark Shot by Ramsay with an arrow In memoriam: Every major character who died in Game of Thrones season 6 Grand Maester Pycelle Stabbed by little birds In memoriam: Every major character who died in Game of Thrones season 6 Loras Tyrell Wildfire In memoriam: Every major character who died in Game of Thrones season 6 Alliser Thorne Hung In memoriam: Every major character who died in Game of Thrones season 6 Olly Hung #F*ckOlly In memoriam: Every major character who died in Game of Thrones season 6 Walder Frey Ticked off the list In memoriam: Every major character who died in Game of Thrones season 6 Shaggydog Head cut off In memoriam: Every major character who died in Game of Thrones season 6 Summer Ripped apart by White Walkers In memoriam: Every major character who died in Game of Thrones season 6 High Sparrow Wildfire In memoriam: Every major character who died in Game of Thrones season 6 The Blackfish Killed off-screen… In memoriam: Every major character who died in Game of Thrones season 6 Hodor Hold the door… In memoriam: Every major character who died in Game of Thrones season 6 Trystane Martell Stabbed through the face by those damned Sand Snakes In memoriam: Every major character who died in Game of Thrones season 6 Leaf Blown up saving Bran In memoriam: Every major character who died in Game of Thrones season 6 Walda Frey and her little boy Fed to the hounds In memoriam: Every major character who died in Game of Thrones season 6 Balon Greyjoy Thrown off a bridge by his brother In memoriam: Every major character who died in Game of Thrones season 6 Lady Crane Fell off a chair In memoriam: Every major character who died in Game of Thrones season 6 Mace Tyrell Wildfire In memoriam: Every major character who died in Game of Thrones season 6 The Waif Killed in the dark by Arya Stark In memoriam: Every major character who died in Game of Thrones season 6 Lothar Frey and Black Walder Rivers Fray pie In memoriam: Every major character who died in Game of Thrones season 6 Brother Lancel Lannister Stabbed once then blown up by Wildfire In memoriam: Every major character who died in Game of Thrones season 6 Lem Lemoncloak Hung by the Brotherhood Without Banners plus The Hound In memoriam: Every major character who died in Game of Thrones season 6 Brother Ray Hung by Leomoncloak and his gang In memoriam: Every major character who died in Game of Thrones season 6 Three-Eyed Raven Killed by the Night’s King In memoriam: Every major character who died in Game of Thrones season 6 Margaery Tyrell Wildfire In memoriam: Every major character who died in Game of Thrones season 6 Khal Rhalko, Khal Brozho, Khal Qorro, Khal Forzho, Khal Moro Burnt by the Mother of Dragons In memoriam: Every major character who died in Game of Thrones season 6 Roose Bolton Stabbed in the chest by his own son In memoriam: Every major character who died in Game of Thrones season 6 Kevan Lannister Wildfire In memoriam: Every major character who died in Game of Thrones season 6 Smalljon Umber Beaten by Tormund In memoriam: Every major character who died in Game of Thrones season 6 Wun Weg Wun Dar Wun That Goddamn Ramsay again In memoriam: Every major character who died in Game of Thrones season 6 Osha Throat slit by Ramsay In memoriam: Every major character who died in Game of Thrones season 6 Doran Martell Stabbed in the hearth by Ellaria Sand In memoriam: Every major character who died in Game of Thrones season 6 Areo Hotah Stabbed in the spine by Tyene Sand