Giving you a brief overview of Endor Protocol and EDR tokens

EDR has been listing on ABCC Exchange

Artificial Intelligence and Machine Learning. These are two terms that have been the buzzwords in the technology industry for the past few years. While we understand the theory behind the technology, how many of us have actually had practical experience with the technology?

In the current landscape, AI and ML are only limited to conglomerates that have the resources to afford the implementation of the technology as well as the hiring of talents that are competent in this field. This has led to individuals or small businesses not having access to this technology.

Endor Protocol’s proposed solution is to make predictions made by AI accessible to everyone by integrating their very own Social Physics theory into the blockchain. Sounds complicated? This article breaks it down for you. Read on for more.

Endor Protocol- Decentralized Data Accessible To All

The founders of Endor protocol has developed a mathematical set of equations known as Social Physics, which models human behavior efficiently. Data sources, in general, have to be preprocessed and this takes up a lot of time, as the data has to be prepared for specific prediction engines.

With Social Physics, this process is automated as data sources are automatically broken into behavioral clusters known as knowledge spheres. This offers a few important benefits. Firstly, it provides prediction efficiency, as previously teams of data scientists have to process data from the sources. This lowers the cost of providing predictions and reduces the time taken to process data.

Secondly, with the creation of behavioral clusters, predictions are executed in a decentralized manner. Data providers will upload data onto the blockchain that is accessible to all, and they will be broken down to behavioral clusters. Users will request data predictions and the data cluster that is the best match for their prediction will be extracted through the prediction code. This matches the quality of the prediction.

By utilizing blockchain technology, data providers have complete ownership of their data. Data that is uploaded can be classified as either “public” or “private”, with “public” data providers being compensated for making their data accessible to all. Users who request for private data will be required to have the key.

Social Physics- A merger of technology and psychology

Social physics is the science of human behavior that originated at MIT by the co-founders of Endor protocol, Professor Alex Pentland and Dr. Yaniv Altshuler. It runs on the assumption that events data based on human activity (Example: purchase of credit cards, taxi rides, and web activity) has a special set of patterns embedded within this data.

To illustrate how Social Physics is put into use, we will be using the Coca Cola and Endor joint study as an example, which can be found in the Endor Whitepaper. Under this collaboration, predictions to user behavior were sought after, such as brand loyalty and defection, adoption of new products and response to marketing campaigns.

In this example, millions of point-of-sale transactions were used as the raw input. Using Endor’s Social Physics engine, 20 million “Correlated Anomalies” were detected, with each anomaly a behavioral group. Lookalike groups from the existing database are then matched with the “Correlated Anomalies” to determine the meaning of these groups. This method has answered different predictive questions with a high level of accuracy.

Team and Past Clients

The co-founders that created Social Physics

The team is headed by Dr. Yaniv Altshuler and Prof. Alex Pentland, two individuals with strong experience in the field of big data and predictions. Both Dr. Yaniv and Prof. Alex developed Social Physics, the core behavioral science model underlying Endor Protocol, and have received numerous recognition and exposure for their work, having been featured by Forbes, Financial Times and Harvard Business Review to name a few.

In addition to the experienced founders, Endor has worked with past clients, most notably Coca Cola, Mastercard and Walmart which have given positive feedback with regards to how the prediction technology has helped them in their market research and sales.

Utility Functions Of EDR token

The EDR tokens are mainly used for the purchase of a variety of services. The main services that will be purchased are the Pre-defined predictions and DIY predictions using a dedicated self-serve API. For predictions that are not in the current catalog, users will use EDR tokens to cover the cost of time taken to create the prediction as well as the cloud resources used. Lastly, data providers are required to pay for cloud resources for the initial analysis of the data. Subsequently, these data providers will be compensated in EDR tokens when their data is used to create predictions

In Summary

While Blockchain and AI are two terms that have been used interchangeably, Endor Protocol is offering a practical solution to make predictions decentralized with these two technologies. The fact that Social Physics is a model that the co-founders have worked on when working in MIT means that they have a strong understanding when implementing this model to Endor Protocol. If the network of data providers continues to increase, the accuracy of predictions will continue to increase as well, bringing the project one step closer to achieving their vision.

Disclaimer: The above article is a brief overview of the EDR project and is in no way an endorsement of EDR from ABCC Exchange or financial advice in any form. Users are reminded to carry out their own due diligence and execute trades based on their research and risk tolerance.