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On Monday February 27th, 2012, WikiLeaks began publishing The Global Intelligence Files, over five million e-mails from the Texas headquartered "global intelligence" company Stratfor. The e-mails date between July 2004 and late December 2011. They reveal the inner workings of a company that fronts as an intelligence publisher, but provides confidential intelligence services to large corporations, such as Bhopal's Dow Chemical Co., Lockheed Martin, Northrop Grumman, Raytheon and government agencies, including the US Department of Homeland Security, the US Marines and the US Defence Intelligence Agency. The emails show Stratfor's web of informers, pay-off structure, payment laundering techniques and psychological methods.

Re: [Fwd: REDDIT COFOUNDER ALEXIS OHANIAN VISIT]

Released on 2013-11-15 00:00 GMT

Email-ID 1318801 Date 2011-03-07 20:33:30 From oconnor@stratfor.com To kyle.rhodes@stratfor.com, matthew.solomon@stratfor.com, megan.headley@stratfor.com

Re: [Fwd: REDDIT COFOUNDER ALEXIS OHANIAN VISIT]





he is no longer with reddit even thogh he was a co-founder. i think he'll

pitch, but it will be more along the antique jetpack line of business.



Matthew Solomon wrote:



"maximize what STRATFOR gets out of it :)"



This guy is absolutely going to pitch something expensive. Question

being - should we plan to counter with some trade, partnership, etc type

of deal? Or a FREE suggestion.



In general, probably not worth it. In my opion Reddit is not near the

upper crust of the social sharing, RSS feed, user-generated links sites

and certainly not compatible with paid content. If you look at their

topics, it's actually quite lowbrow. We'd probably get better mileage

out of StumbleUpon or Digg, if it's something we're thinking about

pursuing. We did a test with StumbleUpon last spring (got a free coupon

at SXSW) and it performed adequately for Free Weekly distribution, if

memory serves.



Kinda going off on a tangent here, but the way Stumble works is that

when you advertise with them, you pay for a certain number of spots in

their queue. Users specify what they are interested in, producers

specify what type of content theirs is, and hypothetically it matches

up. Stumble spits out a random site when the end user tells it to, and

it the users is interested in 'World Politics', Stumble would direct

them to a GWeekly or whatever we tell them to. Using some metrics, we

can take the cost of the 'impressions' and compare it to the number of

impressions Stumble provides, multiply that by its FLJ conversion and

worth of that FLJ ($3.25), we could easily determine a secure ROI for an

ad program with Stumble.



http://digg.com/news

http://www.stumbleupon.com/

http://www.reddit.com/



- Matt



On 3/4/11 1:41 PM, Darryl O'Connor wrote:



fyi





--



Matthew Solomon

Online Sales Manager

STRATFOR



T: 512-744-4300 ext 4095

F: 512-744-4334

C: 817-271-7709

www.stratfor.com









