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Reddit will today launch Upvoted, a news site that aggregates the most popular stories from its community -- but without the voting and the comments.

The site will include articles on news, sports, animals and lifestyle issues, according to WIRED.com. And, much like a lot of the internet, it will take all its stories from the Reddit community. Despite the name, there will be no way to upvote stories on the site.


Upvoted will be run by an editorial team of around ten people, led by former MySpace editorial director Vickie Chang. The new team will put together stories, videos, infographics, illustrations and podcasts, with every story they publish linking in some way to Reddit.

Reddit is already a popular hunting ground for journalists looking for quick stories and Upvoted will attempt to attract a new audience to Reddit while also regaining lost traffic.

At launch the site will share around 10 to 20 stories, with that number eventually being ramped up closer to 40. A new subreddit, /r/upvoted, will allow users to comment or upvote stories.


"The stuff our community creates on a daily basis blows our mind," Upvoted's team said in an email to WIRED.com. "Unfortunately, rather than telling that story, some news outlets take our users' content and repackage it as their own. They don't tell the backstory of our communities. We think our users' stories need to be told, but with them at the centre of it."

Upvoted will also test out new ways to make money from Reddit -- an issue the site has struggled with in recent years. While it won't host banner ads, it will run sponsored content, paid for and approved by advertisers. "They're going to be just as interesting as actual content," Chang told WIRED.com. "It could be a piece on Tesla, a piece on how WiFi works, no matter what it'll be good content -- and it'll just happened to be sponsored."

Disclosure: Advance Publications -- the parent company of WIRED’s parent company, Condé Nast -- has a majority stake in Reddit.