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While working on his PhD in NeuroEconomics, Dalton Combs learned a lot about motivation and why people do what they do. Now he’s the founder-CEO of Dopamine Labs. They’ve designed a product that makes it easy for any developer to increase retention and engagement by turning their app into a habit.

What You’ll Learn in This Episode

Why users “stick” to some apps and quit using others.

The key to rewarding users in ways that suprise and delight.

How dopamine works in the human brain and reinforces behaivors (even bad behaviors).

The strategy to developing an app that is as addicting as Angry Birds.

Resources Mentioned

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