There is nothing about Covid-19 that is business as usual.

Yet for some, a ‘business as usual’ mindset remains the default position.

When the virus is defeated, there will be time enough for Parliamentary probes and public inquiries but in the heat of the battle, stopping for a squabble about the Government’s messaging is only impeding the fight.

There is a strand of journalism that feeds on criticism and conflict. It is what fuels some in the commentariat and most in the Twitterati.

With a Government policy based on the science and most political commentators happy to accept they don’t know as much as the scientists - perhaps with the notable exception of Piers Morgan - it is the communications effort has come under fire.

In the weeks leading up to the Prime Minister’s address to the nation, Government communications has been an easy whipping boy for those in need of some ‘business as usual’ criticism to fill their columns and weave into Twitter threads.

I can only hope Boris Johnson’s powerful address last night draws a line under the petty sniping that serves only to undermine the central message: Stay at home, protect the NHS, save lives.