Beloved white whale Migaloo has swum into Queensland waters as he makes his annual migration towards the Great Barrier Reef.

The humpback was sighted by television crews and whale watchers frolicking off the Gold Coast on Tuesday morning.

The world-famous Migaloo has been spotted off the Gold Coast on Tuesday. Credit:Dan Burns, White Whale Research Centre, Facebook.

Sea World Gold Coast marine sciences director Trevor Long said the best way to see the famous whale was by jumping on a commercial whale watching boat.

"You've got a greater opportunity, they know how to manoeuvre in and out and around the whales, so if you hear that Migaloo's in the area, go and book yourself on a boat," he said.