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Fredy Builes/Reuters Fredy Builes/Reuters

An oft-told urban success story is that of Medellín, Colombia. Under Pablo Escobar, the notorious drug lord that inspired the Netflix show Narcos, the city was one of the most violent places on earth in the 1980s and early 1990s. And then it became one of the most innovative—a “ model city.” The reasons for that transformation are complicated. But one key driver was the local government’s focus on changing the socio-cultural narrative, which gave rise to the concept of cultura ciudadana or “citizen culture,” as a way foster a collective investment into the city’s future—especially among communities that were previously physically and socially excluded.

The city’s multi-pronged approach to planning in the decades since has centered culture: building libraries and parks, enabling art, and creating transportation access in the comunas in the hills above the city.

Culture, which includes “art and literature, lifestyles, ways of living together, value systems, traditions, and beliefs,” is an overlooked element in rebuilding cities ravaged by disasters, war, and other forms of urban distress, according to a new joint World Bank–UNESCO report.

“While culture is essential both as an asset and a tool for city reconstruction and recovery, it is often left out or given limited consideration as part of these efforts,” said Laura Tuck, vice-president for sustainable development at the World Bank, in a statement.

Investing in cultural institutions, spaces, and heritage can help build bridges between sparring communities in post-conflict urban areas and make disaster recovery quick, sustainable, and more effective. The authors argue that major cultural investments early in the reconstruction process will eventually pay off by making the city more attractive to investment and tourism, fueling economic growth.

The report also contains a roadmap for integrating culture into people-centric and place-centric policies in a way “that accounts for the needs, values and priorities of people.” That’s the approach that proved effective during the rebuilding of cities such as Seoul (after the Korean War), Mostar (after the Bosnian war), and Kathmandu, Nepal, which was heavily damaged by a 2015 earthquake.

Cities will need to master this process, for a few looming reasons. One, the world continues to urbanize at an incredible rate—by 2050, 70 percent of the planet will be living in cities. And second, the threats posed by climate-change-related disasters and related resource conflicts are serious, widespread, and rising.

According to the World Bank, cities that find themselves at the beginning of a rebuilding process first need to acknowledge that culture—whether it is tangible (monuments, religious spaces, and protected sites) or intangible (like art, traditional craft practices, or other types of local knowledge)—is crucial to their social fabric and self-image. Cities should start reconstruction of the sites that mean the most to locals. After the Bosnian War, for example, the reconstruction of the Mostar Bridge was “symbolic of the healing of divisions between the city's Muslims and Croats,” according to the Aga Khan Trust for Culture.

The key is to balance the basic needs—shelter, food, and healthcare—with the effort to promote artistic expression that helps urban communities process trauma and communicate and document their experiences. In Medellín, for example, art was encouraged: punk music, breakdancing, and mural art emerged parallel to the physical improvements in the city’s marginalized comunas—and later became draws for tourists.

To prioritize projects and choose the right interventions, the report emphasizes the need to be in constant touch with the communities that are at the heart of the distress. “Only through meaningful participation will the community really ‘own’ the assets,” the authors write, “and their sustainable use, operation, and maintenance be enhanced.”