4th February, 2019 by Melita Kiely

Sazerac has partnered with distributor South Trade International to launch single estate Corazón Tequila in Australia.

South Trade International will be responsible for distributing Corazón’s blanco, reposado and añejo expressions, as well as the brand’s limited edition Expresiones del Corazón range, which has been matured in ex-whiskey barrels from the Buffalo Trace Distillery.

Corazón Tequila is produced at the Casa San Matias Distillery in Los Altos de Jalisco, Mexico. The core range will be available from on- and off-trade establishments across Australia, while the Expresiones del Corazón will be available through leading Tequila and whisky bars.

Laura Pashby, senior brand manager at South Trade International, said: “Corazón is made from 100% Blue Weber agave using traditional clay ovens.

“After the second distillation, oxygen is infused into Corazón Tequila – this process produces a spirit that is softer and more approachable, with an enhanced aroma and distinct flavours.

“We are confident that this taste profile will resonate strongly with both bartenders and consumers in Australia.”

As Tequila’s popularity grows, The Spirits Business explored whether brands are doing enough to diversify their appeal.