Brooklyn Nets center Jason Collins will be a part of Marriott Hotel's newest ad campaign that targets LGBT individuals, known as "#LoveTravels." Collins, who was the first openly gay NBA player, spending some of this past season with the Nets, will be featured in ads for Marriott to help promote the campaign.

From USA Today:

Marriott's campaign is the latest example of the hotel industry stepping up its efforts to lure LGBT travelers. While the company says it is targeting the community to make LGBT travelers feel more welcome, there's also a business incentive. According to Out Now Global, an LGBT marketing specialist group, the potential value of the LGBT travel market was set to reach $181 billion last year.

On the campaign, Collins called it "important not only to the LGBT community but to society in general."

Here is the latest video from the Marriott #LoveTravels campaign which includes Jason Collins.

For more on the campaign: #LoveTravels