The Relevant Mobile Advertising program helps make marketing you see more personalized and useful to you across the devices and services you use. This program shares information with Oath (formed by the combination of AOL and Yahoo).



The Relevant Mobile Advertising program uses your postal and email addresses; certain information about your Verizon Wireless products and services (such as device type; and demographic and interest categories you provide or that we get from other companies such as your gender, age range, and interests (i.e. sports fan, frequent diner, or pet owner). This information may be combined with information collected by Oath advertising services from devices you use to access Oath services and visit third-party websites and apps that include Oath advertising services (such as web browsing, app usage, and location), as well as information that we obtain from third-party partners and advertisers. This information is described in the Oath privacy policy.



The advertising program uses online and device identifiers including browser cookies, advertising IDs from Apple and Google, and one created by Verizon, known as a Unique Identifier Header or UIDH. Unless you opt out of the Relevant Mobile Advertising program (and have not opted in to the separate Verizon Selects program), a UIDH is included in the address information of Internet requests going to Verizon companies, including Oath. In addition, with your opt-in consent, for example when you opt in to the Verizon Selects program, the UIDH may be shared with partners who provide advertising services. Partners that receive the UIDH are authorized to use the UIDH only as part of the Verizon and Oath services and not for their own separate uses. More information about the UIDH can be found here.