Does Twitter still work? Would it be a good idea for us to put time into it? These are probably the most well-known inquiries we've run over on the Internet about the Twitter. With more than 200million users and 1.6 billion searches per day, Twitter is still the most visited social media platform in the world. Everyone from small businesses to large enterprises is using Twitter to share information about their product and service with their groups regularly.If you understand how it works and how to marketized yourself on Twitter-, it can drive you a ton of traffic, build your brand and make you more money.There are plenty of things you can do to make your Strong Twitter Presence. To start with, you should know how to create a profile on Twitter like an expert- there is an opportunity to add information about your business and in addition to it you can also add a description to let people know who you actually are and what is your purpose. In any case, you utilize it, do not leave the profile or background image blank. With your profile description, you should create a brief, effective summary of your business and include relevant keywords (for Twitter search) and a backlink to your site.To connect with the people in your industry, you need to follow them. If you start following them, they may follow you back. Follow as many people in your industry as you can - this will enable you to connect with relevant people and build a positive circle. While working on your followers, make sure you do an analysis of competitor’s followers. Use Twitonomy , you can enter any Twitter username and receive a detailed analysis of their profile. You can see details about how frequently they post - and some of the people you can follow so that they follow you back.Remember, not to constantly talk about your own self- that gets boring. Try and share about different things to get your audience’s attention. You can also share other people's tweets and comments from your profile. Twitter enables you to connect with your readers in a quick and easy way, and that can be hugely beneficial for boosting engagement and activity around your business. Use the most compelling headlines that get you the action taken by your audience.Read Marketing Strategies for Facebook & YouTubeAnother mistake many people often make via tweet is trying to sell their products and services all the time. Really, Twitter is not for selling, it's for generating engagement with your customers and/or targeting new audiences. With your Twitter presence, you're looking to attract your customers rather than forcing them to buy your product, so it's good to put more effort into providing a reason why people would want to know more, as opposed to the hard sell. Often, it’s the ones with the most compelling headlines that get us to take action.Twitter Analytics lets you analyze how many views and how much engagement your tweets are getting. When you look at your analytics, you can see what your audience responds to the best (image posts, Hashtags, Videos, Links etc.). You need to constantly work on building your engagement levels. Studying and working on your Twitter account analytics will help you do this.So, what are you waiting for..? Create your free Twitter account and promote your business worldwide.