"We can’t disobey #getnakedandwork. At work, in the midst of an interview with Doroshenko Kostyantyn". "We can’t disobey #getnakedandwork. At work, in the midst of an interview with Doroshenko Kostyantyn".

#раздеватьсяиработать #беларусь #минск #it #performance #irm #irmcreative Une photo publiée par IRM Creative (@irm.by) le 24 Juin 2016 à 4h06 PDT



"#getnakedandwork #belarus #minsk #it #performance #irm #irmcreative"

#раздеватьсяиработать и мы последуем совету!)) #Fistashki #коллегидрузья Une photo publiée par @budenis le 24 Juin 2016 à 3h42 PDT

#getnakedandwork and we’re following the recommendation! #pistachios #colleauges #friends"





#раздеватьсяиработать Брат в Гомеле живёт, подсказал как от жары спасаться) Une photo publiée par Артём Клобуцкий (@artem.klobutskiy) le 24 Juin 2016 à 11h53 PDT



"#getnakedandwork. My brother lives in Homel (a city in Belarus), this is how he beats the heat."



Не забывайте, что нужно делать в эти дни #eventstudiobonbon #раздеватьсяиработать Une photo publiée par Event Studio BonBon (@eventstudiobonbon) le 24 Juin 2016 à 7h43 PDT

By deciding to interpret literally the awkward command given by the man considered to be Europe’s last dictator, these Belarusians found a creative way to make fun of their president’s despotic rule.



In power since 1994, Lukashenko has widely restricted freedom of expression and thrown dozens of his opponents into prison. By deciding to interpret literally the awkward command given by the man considered to be Europe’s last dictator, these Belarusians found a creative way to make fun of their president’s despotic rule.In power since 1994, Lukashenko has widely restricted freedom of expression and thrown dozens of his opponents into prison.

While giving a speech at a forum on innovation and new information technologies on June 23, Lukashenko declared: “We must, in short, undress and work". What he apparently meant to say was “We must, in short, develop and work”. In Belarusian, the words “undress” and “develop” sound alike.Since then, Belarusians have posted dozens of photos showing themselves naked at their workplace: be it at a desk, behind an industrial oven in a restaurant kitchen or even on a construction site. This tongue-in-cheek campaign was launched on Friday, June 24 (the day after the president’s fateful words) under the hashtag #getnakedandwork (#‎раздеватьсяиработать).