Triple M has sparked widespread outrage and even caused an internal rift over a controversial plan to broadcast their own version of the Hottest 100 on Australia Day.

An email to listeners said the station would launch the Ozzest 100 on January 26 in order to promote Australian music.

"The taxpayer funded [triple J] has decided that there'll be no soundtrack for Australia Day," the email read. "Let's face it, that's usually full of hipster or kids making music on a Mac. At Triple M, we're going to give you what you've asked for – the perfect Australia Day soundtrack."

The announcement has triggered intense backlash on social media, with many accusing the radio station of being tone deaf as well as purposefully trying to offend Indigenous Australians.