Where do I start?

It's simple enough: grow it out, spread the word, and raise cash for the cause. You could get a break from your company's dress code or hold an event at your local pub. Sell something special and donate the proceeds, or hold a competition against your favorite rival. We're not big on rules here; we give you the tools, and the rest is up to you.

Want a pro to bounce ideas off of? Call or email Shawn Supers at (202) 344-9058. More of a lone wolf? To help you get started, check out some examples of what other guys have done: