Problem: Deciding which NEO tokens to hodl is difficult without analyzing the market cap of each token. You want to own those that are most likely to significantly increase in value, perhaps even over a short-term time horizon.

Consideration #1: A comparison of the current token economics may shine light on the token most undervalued:

A market cap comparison indicates that Bridge Protocol’s IAM token currently trades at the lowest market cap. IAM trades at the lowest circulating market cap value of $4 million USD as well as the lowest total supply market cap value of $13 million. The market cap of IAM is significantly below all other NEO tokens.

This begs the question: Is IAM a useless token? OR, is it being considerably undervalued by the market at the moment, therefore, providing an excellent buying opportunity?

One must look at the IAM project, the team, and the listed exchanges to reach a conclusion.

IAM Project: “IAM tokens fuel the storefronts that offer identity services, Know-Your-Customer (KYC) solutions and access legal services provided on the blockchain. This allows for lower cost KYC and legal vetting between parties to conform to forthcoming regulations.”

Unlike some crypto projects in which it is difficult to understand the whitepaper and the true “use cases,” IAM seems to fill a very much needed gap in the KYC process. Once IAM starts executing properly, then the efficiency, cost savings, and protection of personal information will be essential.

The IAM Team: https://www.bridgeprotocol.io/about/

- The CEO of IAM is also the CEO of ProjectICO. This synergy should provide IAM with its first clients quite easily through the ICOs via ProjectICO.

- Their CCO is a recently retired Chief Customer Officer for SAS (SAS is the leader in business analytics software with over 14,000 employees worldwide). He appears to be a well-known leader in the analytics market with many contacts in this space to expand awareness and partnerships.

- IAM’s Blockchain Engineer is one of the first City of Zion members and was a winner of the NEO dApp Competition.

- The Chief Systems Architect is an active member of the City of Zion NEO development community and an award-winning full-stack dApp developer.

The team is solid!

IAM Exchange: https://bitpaction.com/#/index?i=mdFgTtB

- The only exchange currently trading IAM is Bitpaction (link above)

Since IAM is not listed on a well-known exchange yet, this is the most likely reason that it is priced at a market cap many multiples below the other NEO tokens. At this early stage, the lack of visibility may provide an excellent buying opportunity.

IAM may be a hidden gem in the basket of available NEO tokens. As it lists on more exchanges, the market cap may increase significantly. For example, if the IAM price increases 10x, then it would still have a market cap well below TNC, ZPT, RPX, TKY, CPX, and DBC, and could still see continued upside from that point!

Consideration #2: Exchanges. Comparing the market cap of exchange based tokens in a similar manner is very important. From this, and the concerns over centralized exchanges VS. decentralized exchanges, Switcheo (SWTH) has gained major attention.

SWTH: A quick market cap comparison based on total supply puts SWTH at a market cap of $56 million.

Coming up for SWTH:

Switcheo V2 coming soon

Implementation of bot trading (which will increase volume)

The automatic listing of new tokens (rather than waiting for centralized exchange listings). This is tremendously powerful as ICOs are finding it more and more difficult to list on exchanges (especially centralized exchanges).

The SWTH market cap is more than 10x lower than Kucoin’s KCS total supply market cap of $689 million (KCS total supply of 181 million tokens multiplied by $3.81 USD).

For this reason SWTH is certain to take off. If the SWTH price increases 10x, then it would still have a market cap below KCS. For this reason both SWTH and IAM may have the best potential to significantly increase in price in the near future!

I am trying to bring awareness and education to the NEO community in terms of the importance of token economics. I believe IAM and SWTH are significantly undervalued at the moment and definitely worth buying and hodling! I hope this article was helpful to my readers. Donations welcome: NEO address = AaMc597TCdsk3aPt531TzzUqmdmyF8xked

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