Bespoke denim label Mother has announced the launch of a new gender-neutral collection to help raise awareness around gender identity and LGBTQ visibility.

In a statement on its site, it says, ‘At MOTHER we believe in being a part of something greater than ourselves. In an effort to practice what we preach, we’ve teamed up with Self Evident Truths to raise funds for an issue close to us.

‘#LoveYourOther is our gender-neutral capsule collection dedicated to the freedom of being who you are and the spirit of celebrating differences without judgement or labels.

‘A portion of the proceeds from the collection will benefit Self Evident Truths and its work for LGBTQ+ visibility.’

Self Evident Truths is an art project that aims to raise awareness about LGBTI diversity. So far, it has collected amassed photographic portraits of almost 10,000 people who are ‘not 100% straight’.

Appropriately enough, some of the Mother T-shirts (or ‘busters’ as it calls them) bear the slogan, ‘Not 100%’, while other simply say ‘Labeless’.

Mother – launched in 2010 and based in Los Angeles, CA –is working with shopping app Spring as a partner to help spread awareness of the collection and campaign.

‘Gathering the incredible Spring community to bring awareness to the #LoveYourOther campaign goes to the core of who we are,’ says April Uchitel, Spring’s chief brand officer, reports Fast Company.

‘This message is only as loud as its supporters, and as brands, we have an opportunity to use our voices not only promote unity, but to model it,’ Lela Becker, Mother Denim’s president and co-founder, said to Refinery29.

Mother is not the first label to produce a gender neutral line. Fashion giant Zara released its own collection in the spring, although the line was criticized by some for being plain and uninspiring.

Below are some of the items in the range. What do you think of the collection? Post your comments below.

A photo posted by Spring (@spring) on Jul 22, 2016 at 6:29am PDT