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Passengers travelling through YYC International Airport can expect roaming food trucks and faster security screening in the coming years, as the Calgary Airport Authority turns to a new direction for guest experiences and driving economic growth.

The new vision, dubbed North Star, is a 20-year campaign focusing on enhancing customer experience and highlighting western hospitality.

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“North Star is what ancient mariners used to navigate and it was effectively a key compass point that they used to get where they needed to go. It’s not something you can ever reach but it is something that guides you, keeps you safe and makes sure you go the right direction,” said Bob Sartor, president and CEO of the Calgary Airport Authority.

“We talk about effortless and memorable, we talk about hospitality, so if what we’re working on doesn’t touch one of those touch points, then we probably shouldn’t be doing it. So that’s what North Star is all about.”