

Heading into South by Southwest, the buzz about Los Angeles hip-hop collective Odd Future Wolf Gang Kill Them All was already deafening. Before the five-day event in Austin, Texas, the act had scored a placement on late-night television and had graced the cover of Billboard magazine.

Odd Future had appeared at numerous parties and events through the week, many of them drawing rave reviews. Yet when it come time for Odd Future's official SXSW showcase, the act had two words for attendees, and one cannot be repeated here. All fine and dandy, except Odd Future's Saturday night midnight performance was filled with just as many fans as industry and media types, as the venue had sold admission to the public for $20.

Odd Future, however, made it through part of one song before berating the audience and mocking SXSW, noting that they had already made the Billboard cover and were above such a gathering. Events like the MTVu Woodie Awards and a late-night party thrown by Vice, among many other corporate-sponsored concerts, appeared to be more to the act's liking, as three songs in the act they threw down their microphones and paraded offstage.