Obviously, Kazam isn't going to take on the Nexus 5, but that doesn't appear to be the point. The company is positioning itself as a consumer-friendly value brand. There are microSD slots for expanding storage and a removable battery in every device, and there's no heavily branded skin here -- just pure, unadulterated Android. Each device also has two SIM slots -- so there's your flexibility. But, the biggest marketing push is reserved for its support. Kazam Rescue instantly puts you in touch with a support rep that can remotely access your device to solve issues. And, get this: Kazam will replace the screen if you crack it within the first year -- for free! (iPhone owners, feel free to scream.) Does this prove, as Atkins claimed in the press release, that "Kazam is not about gimmicks or corporate bulls**t"? Not really, but it does prove the two industry veterans know how to identify pain points in the current field of phones and attempt to exploit them.

There's still no word on pricing or release dates, but we wouldn't hold our breath waiting for a US debut.