The internet, that bastion of cheery thoughts and uplifting social commentary, was aghast recently at a holiday commercial hawking an exercise bike from Peloton, a company that advertises its “immersive cardio” experience.

The commercial depicts a woman (actress Monica Ruiz) whose life is purportedly changed by her $2,245 gift. The resulting outrage earned Ruiz a spot in advertising lore along such giants as “Micro Machines Fast Talking Guy” and “Budweiser Wassup? Guys.”

Her entry: “Peloton Wife.” Or the even less descriptive: “Peloton Woman.”

The Peloton ad sparked criticism because Ruiz’ facial expressions reflected desperation and trauma. Peloton’s stock dropped 15 percent in three days after the release.

Now, with the help of a gin company founded in Portland and partly owned by movie star Ryan Reynolds, Ruiz is poking fun at the whole thing.

Here’s her spot:

Aviation, a dry gin, was purchased by the New York wine and spirits company Davos Brands in 2016, but is still distilled in Portland.

Here’s the Peloton spot that started everything:

— Rob Davis

rdavis@oregonian.com

503.294.7657; @robwdavis

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