Seche Vite makers dip into the colour world

Seche, the cult American nail company, launch their long awaited colour line.

BY Katy Young | 06 November 2012

Photo: REX

The world's bestselling top coat Seche Vite, made by Seche , is about to be joined by a line up of probably bestselling nail colours.

With the same quality control stamp behind them we predict that the 33 shades will be just as popular as the Dry Fast Top Coat, which is already loved and used by the entire backstage brigade of nail artists at shows, on campaigns and of course on their celebrity clients.

It comes as no surprise that cult brand Seche want to move into the colour business. Last year nail varnish replaced lip colour in the Lipstick Index (how experts have measured the economy since the second world war; because when times were tough, lipstick sales went up), because while we were riding the recessionary wave, nail varnish sales rocketed. Superdrug saw a 37 per cent increase in nail colour sales alone and L'Oréal were quick to respond by snapping up Essie, while Coty took on OPI. And of course nail bars are mushrooming, up by 16 per cent on last year.

So nail colour has become one of life's little luxuries, and now we have 33 more to indulge in. The one coat only Seche Vite Lacquer Collection launches this week at Liberty London , Salon Services nationwide and at www.nailsbymail.com .