The editor of the Bookseller explains why the hardback format will be with us for a while yet

Q: Years ago, I read that publishers were going to end the practice of bringing out hardback editions before paperbacks. But it never happened. Why do they still do this, and does anyone apart from libraries buy hardbacks? I never do.

Phil Goddard

A: From Philip Jones, editor, the Bookseller

Yes, hardbacks are still popular. Hardback fiction brings in about £70m annually (roughly 20% of the printed fiction market), according to sales data from Nielsen BookScan.

But the format’s worth is about more than just its monetary value. The hardback is a mark of quality and a demonstration of intent on behalf of the publisher: it shows booksellers and reviewers that this is a book worth paying attention to. In fact some literary editors will still only review fiction (on first publication) if it’s published in hardback. Similarly, a hardback signifies to authors and agents that this is a book their publisher cares about, so much so that some agents (and authors) will insist upon it.

Size also matters: hardbacks are bigger than paperbacks, they take up more space in bookshops and are more visible – whether in window displays or on bookshop tables. The hardback is the prop forward of the book world: it bashes its way through a crowded marketplace giving the book/author a foothold before the pacier paperback races through. Hardbacks are also more profitable for publishers: they will often sell at twice the price of their paperback equivalent but do not cost twice as much to produce. If a hardback becomes a bestseller, the publisher will often delay the paperback release even though that limits the book’s sales potential.

You are right to suggest that publishers have thought about how things can be done differently, and there is growing use of larger paperback formats such as a trade paperback or B-format that attempt to do the same job as the hardback at a reduced cost. In some cases publishers will publish straight into a mass-market edition to maximise sales potential from the offset.

However, there are no signs that the practice is coming to an end: last year sales of hardback fiction grew 11%. When the ebook arrived 10 years ago, some pundits suggested format did not matter. But they were wrong. A beautiful hardback is a joy, something to cherish, shelve and pass on, and readers are prepared to pay for that just as some people still prefer the cinema over television.

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