The first time I stepped into the Spirit of the Suwannee Music Park was circa 2009, when our now partner and dear friend Paul Levine of Purple Hat hosted Jennifer Hartswick and I as an acoustic duo version of Van Ghost for Bear Creek Music Festival. Right away, I knew the park was special. I was stricken by its natural beauty & energy, and started dreaming of how & when the Silver Wrapper team could contribute to the incredible history, community and portfolio of events held there in the future. Fast forward to 2012, Paul and I were both on Jam Cruise talking about how to bring that dream to fruition, and by the following year of 2013, the first Suwannee Hulaween was alive and on the map.

The original ethos between Leif, Paul and I was to create an experiential event & curated concert that all three of us would want to attend, even if we weren’t producing it. Our goal was to stay true to our roots in the jam band world, and also cater to the diverse music fanatics we consider ourselves. We set out to program a show with music that would compliment the String Cheese Incident (and their team), who graciously invited us to turn their annual Halloween show (which had previously bounced around the country for over a decade), into a full blown annual festival for a 3 year plan at the same site. We knew that if it didn’t take off by that point with this country’s chaotic and murky waters in the festival space, it wasn’t meant to be.

As the story unfolded, each year the crowd sizes, the musical line up, and Spirit Lake (our dedicated space to transform the forest around the lake in the middle of the campgrounds with world class art installations), outgrew the year before it.

Going into this year’s fourth installment of Hulaween, we are beyond humbled and grateful at the insane level of artists & fans’ loyalty to our vision for the show, the park, and community we’ve deemed the #HulaFam. It’s truly like nothing else any of us have ever experienced in our careers, and we plan to continue the tradition for as long as we are capable of with a passion to always improve upon the overall fan experience on every level from the year before it.

This year, we are capping the sales to only 20,000 fans, with again, an expanded Spirit Lake. We are also adding a brand new stage into an area that has never been used in the park. We programmed what we consider to be a perfectly balanced line-up of progressive and relevant musical artists while staying true to our roots and fanbase that helped grow Hulaween into this beautiful creature it has become.

I put together this playlist of over 50 songs and nearly four hours of music for your listening pleasure to take an audible journey into the different sounds you’ll be able to catch around the park all weekend from the headliners down to some of the pre-party acts. Play it from top to bottom, or on shuffle as Hula-Radio. Please enjoy it, share with your music loving crew, and plan to join us for what is sure to be another magical Halloween party in Northern FL this October!

With gratitude, love, & respect from our whole family,

Michael Berg

You can check out the full Suwannee Hulaween lineup below, and head here to purchase tickets!