BetEasy and the AFL have signed a new deal meaning the league will have an official sports wagering partner until the end of 2025.

Football and betting industry sources said the agreement is worth around the same as the last deal which was reportedly $10 million per year, but that there will be a reduction of betting ads shown during AFL games at Marvel Stadium and the MCG. The exact reduction is yet to be settled on.

Gillon McLachlan. Credit:AAP

The AFL's commercial operations manager Kylie Rogers said the new deal follows a league review of the Australian wagering sector and listening to stakeholder feedback.

“Working in conjunction with BetEasy, from this season there will be a reduction of in-stadium

advertising at Marvel Stadium and the MCG, and greater collaboration on responsible wagering

outcomes nationally," Rogers said.