Microsoft could scrap the Surface line of products, according to analysts

UPDATE ONE: Microsoft have responded to analysts’ predictions that the Redmond-based tech giant could scrap the Windows 10 line of devices.

Speaking to Express.co.uk, a Microsoft spokesperson said: “Surface continues to drive category growth and redefine the way people create, learn and work. You’ll see us continue to innovate and create devices that offer users new and impactful experiences.”

ORIGINAL: The Surface is Microsoft’s flagship line of Windows devices, with the Surface Pro, Surface Book and Surface Laptop offering a premium PC experience.

However, one analyst has made the shock prediction that the end is coming soon for the Surface.

Steve Brazier believes that when 2019 comes along, Microsoft will decide to scrap the Surface product line.

Mr Brazier, the chief executive of analyst firm Canalys, made the prediction at the recent Canalys Channels Forum in Venice.

He said that Microsoft CEO Satya Nadella would scrap the product line as he’s a “software guy, a cloud guy”, according to The Register.

Brazier, to back up the statement, also pointed towards the demise of the Windows smartphone line.

He said: “The Surface performance is choppy; there are good quarters and bad quarters, overall they are not making money.

“It doesn’t make sense for them to be in this business.

“When the capital expenditure challenge that Satya Nadella has taken Microsoft down becomes visible to Wall Street, everyone will ask him 'Why have you gone to a low margin business?'"