FILE PHOTO: Amazon.com's logo is seen at Amazon Japan's office building in Tokyo, Japan, August 8, 2016. REUTERS/Kim Kyung-Hoon/File Photo

(Reuters) - Amazon.com Inc AMZN.O is in talks to create a checking-account-like product with big banks such as JPMorgan Chase & Co JPM.N, the Wall Street Journal reported, citing people familiar with the matter.

The process is still in its early stages and may not be completed, the report said. (on.wsj.com/2H6LDE5)

Shares of U.S. big banks came under pressure in early trading on Monday from broader selloff in the market and the WSJ report, Adam Sarhan, CEO of 50 Park Investments said.

“Whenever you see a headline show up Amazon coming in and offering checking accounts with JPMorgan that triggers investors to sell first in the face of uncertainty and ask questions later,” he said.

In January, Amazon.com, Berkshire Hathaway Inc BRKa.N and JPMorgan said they will form a company to cut health costs for hundreds of thousands of their employees.

Amazon’s talks with financial firms is an attempt to create a product to attract younger consumers, mainly those without bank accounts, the WSJ report said, adding the initiative would not see the online retailer become a bank.

The e-commerce giant has been contemplating getting into the finance sector for years. The company is trying to bring Amazon Pay to brick-and-mortar stores and is likely to begin with Whole Foods, the WSJ report said.

Amazon and JPMorgan were not immediately available for comments.