In our next vlog interview, Casie Gillette from KoMarketing Associates in Boston spoke to me about the concept behind “memorable content.” Content that is so good your readers remember it for a long-long time.

Memorable content is important because that is the type of content we should aim to produce and publish. It not only leads to really great content but also content that people want to link to, share on social media and content that ultimately Google wants to rank well.

Casie and I also spoke about her experience working both as an in-house SEO and an agency SEO. We spoke about the search community and we also talked about why sharing is so important to her values.

Here is the video:

I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.

About The Author Barry Schwartz Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick , a NY based web consulting firm. He also runs Search Engine Roundtable , a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.