Verizon (NYSE: VZ) is stepping up its marketing efforts with its "SpeedMatch" campaign to tout the fact that it is upgrading all of its FiOS speed tiers to symmetrical.

Over the coming months, the service provider will begin deploying the upgrade to all of its existing FiOS subscribers.

For those customers that don't want to wait for Verizon to upgrade them to the symmetrical tier, they can go to Verizon.com/MyRewardsPlus.

In its new SpeedMatch commercials, Verizon said the upgrades are a reward to say thank you to its loyal users while offering speeds that it claims "cable can't touch."

Through the plan announced last month, Verizon is increasing the speeds of its six main tiers: 15/5 tier jumps to symmetrical 25 Mbps; 50/25 is now symmetrical 50 Mbps; 75/35 is now symmetrical 75 Mbps; 150/65 is now symmetrical 150 Mbps; 300/65 is now symmetrical 300 Mbps, and 500/100 is now symmetrical 500 Mbps.

Cable operators may be upgrading their download speeds to higher 50 and even 300 Mbps speeds, but their existing DOCSIS equipment creates challenges in the upstream.

That's not to say cable is standing still. This summer a number of cable operators, including Suddenlink Communications, Bright House Networks, GCI Communications and Cox Communications, have announced plans to deploy 1 Gbps service.

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Editor's Corner: Verizon's symmetric FiOS speeds take upper hand over cable's upstream DOCSIS limitations

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