Red Bull must not be to happy hearing the news that 57 year old Google VP Dr. Alan Eustace just broke the record for the worlds highest free-fall parachute jump, with a plunge of 135,908 ft. That bested Red Bull's Felix Baumgartner's jump of 127,852 ft back in October of 2012. Eustace has been developing this project over three years outside of the control of Google because he did not want the fanfare that surrounded the Red Bull Stratos project. The jump took fifteen minutes and Eustace reportedly reached speeds of 800 mph, breaking the sound barrier according to The Verge. With a new man holding the record it will be interesting to see Red Bull's response and see if Felix has any wish to reclaim the record.