This week ZenCash attended and presented at the World Blockchain Forum (WBF), the longest-running blockchain and crypto-technology conference in Dubai.

This two-day conference provided an introduction to ICOs and delved into the innovative possibilities of blockchain and disruptive technologies. It also shed some light on the transformative impact cryptocurrencies have had on the global financial landscape. Over 750 of the best innovators in the blockchain space attended, giving ZenCash an excellent opportunity to network and connect with experts in the cryptocurrency space.

As the global center for innovation and business investment opportunities, Dubai is aiming to be the first blockchain-focused country by 2020. The WBF event focused on the future of finance and investment, regulations and governance, and considers how decentralization continues to disrupt the banking sector.

ZenCash Co-founder and team lead, Rob Viglione; Operations and Marketing Director, Rosario Pabst; UX Experience Director, Gustavo Fialho; and Business Development Director-Rowan Stone presented ZenCash at the conference. Rob Viglione was one of the keynote speakers gave a presentation on “What is ZenCash?” A video of his presentation will be available soon-stay tuned and follow us for updates!

To the right, you’ll see a livestream video the team captured from the ZenCash booth.

The coolest thing over the last year is that now when we go to events, people already know about us and know about the project. Now we’re meeting people who are fans of the project instead of having to explain from scratch what we’re doing. – Rob Viglione, live from the WBF in Dubai

Following the conference, the Zen team also met with local ZenCash enthusiasts to talk about why ZenCash is such a great project.

The brand awareness for ZenCash has increased tremendously in just one year, and WBF was a great experience for the Zen team to make meaningful connections with people from all over the world who were excited about blockchain and the mission behind cryptocurrency. The team got to meet with various groups on topics including hardware wallet integration, setting up ATMs, multicoin wallets, and more, so it was a great business and networking opportunity for ZenCash to grow its brand and expand its usability.