Highlighted Review

I own the shades Dewy Berry, Rouge Radiance, and Red Orange Wash. When I I first tried it out, I wasn't very impressed with how it turned out on lips since the product was very watery and the color was very light. After some time, I saw it sitting in my makeup drawer and I decided to give it another try. Let me tell you, I am so glad that I did! It has a very unique formula that stains without drying your lips out. Watery tints are popular in Asian cosmetics so I'm glad to see e.l.f. bring some of that innovation to Western cosmetics.The KEY to the product is in the application. It does take some work to achieve the level of even coverage on your lips. I recommend first applying a thin layer of the product to your lips. Then apply a second layer with small back and forth motions until you see the color build up to your desired shade. It does fade throughout the day as you eat and drink but should last you throughout most of the day. The only downside is that you use up product quickly but for the price, I don't mind at all. ...read more