But what took the cake was when, at the conference, an excited American activist told me that I should tie up with one of these cloth-pad making NGOs (which I’d rather not name) to start distributing cloth pads to rural Indian women because it is environment friendly and a safer alternative to sanitary napkins! Imagine the drama of telling our rural women to throw away their piece of menstrual cloth and instead use my packaged version of it, which by the way will also cost them. Imagine teaching her about being environment friendly as a new concept, when all along she has not used a single bit of environmentally damaging menstrual product. Imagine trying to educate her about cloth being healthy, when she and all generations before her have been quietly following natural methods of managing menstruation.