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Former New Mexico Gov. Gary Johnson is struggling to get his message heard in this year’s presidential race, but The New York Times is paying attention.

The newspaper recently cited five factors that could be crucial in deciding the race between President Barack Obama and Mitt Romney, his Republican challenger. “Ballots” — and Johnson in particular — was one of the five factors.

“There is one factor in the campaign that has yet to get much attention but could influence the outcome: third-party candidacies in many states, most notably that of former Gov. Gary Johnson of New Mexico, the Libertarian Party’s presidential nominee.

Mr. Johnson, who argued for free markets, fewer wars and the legalization of marijuana during his brief run for the 2012 Republican nomination, hardly shows up in polls. But he is on the ballot in more than three dozen states and is trying for more.

Mr. Johnson shares some of the cross-party appeal of Representative Ron Paul of Texas, who complimented him publicly last week. Advisers said Mr. Johnson’s potential for cutting into Mr. Romney’s support was greatest in Florida, where Mr. Romney is basically tied with Mr. Obama, but could also have an impact in Arizona, Nevada, New Hampshire and North Carolina.

They said Mr. Johnson’s potential to eat into Mr. Obama’s support was greatest in Colorado, Iowa, New Mexico, Oregon and Wisconsin.”

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