Field Marketing Manager -Japan/APAC at Input Output Hong Kong - "IOHK"

Input Output HK Limited (‘IOHK’) is an engineering company that builds cryptocurrencies and blockchains for academic institutions, government entities and corporations. IOHK is a decentralised company that fosters small, innovative and agile teams executing on ideas which have the potential to cause cascading disruption.

We are currently seeking a passionate Field Marketing Manager with international startup experience as well as an understanding or interest in cryptocurrencies and blockchain technology. As this role is primarily focused on the Japanese market, the successful candidate will have Japanese as his/her first language. This remote working role reports directly into the Marketing Director.

The role will work collaboratively with broader Product Marketing, Product Management, Creative and Communication teams to successfully plan, coordinate, launch and measure localised marketing programs.

Field marketing will be the eyes and ears of the local markets and help IOHK execute new market entry strategies. You will be proactive in suggesting ideas, planning tactics and able to build memorable brand and market awareness for our blockchain research, design and development capabilities.

Initial focus will be focused on top of funnel awareness and education based initiatives as we expand into APAC markets. As awareness gives way to increased market engagement, you will refine tactics to support business development / demand generation efforts. As a field marketer, you should be experienced in supporting new product launches, know how to open new markets, identify target audiences across open source developer communities, be active in social media and digital customer engagement platforms.

You will have an integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with solid experience in brand and creative strategy, off- and online media, including social, SEO, SEM, measurement & analytics, project / campaign and agency management.

Your proactive reporting of performance for all given initiatives, including defining relevant metrics will help shape and refine your programmes - and IOHK investment plans.

How We Work

 Remote Teamwork: Our firm has employees worldwide and collaboration is crucial.

 Communication with the Research Community: We keep in touch with researchers who are working to improve blockchain technology and we incorporate their work into the products that we build.

 Consistent Building and Testing: IOHK implements creative solutions with constant testing.



Key Responsibilities:

The successful candidate will

 Define and execute marketing strategy and tactics at a regional level in concert and alignment with Global marketing.

 Develop comprehensive in region targeted marketing and communication programs, campaigns, promotions and events focused on awareness, education and quality lead generation.

 Manage all Japanese (and regional language content needs) across offline and digital channels

 As part of the Marketing team, work closely with the Communications and Design teams to represent APAC marketing across PR web, social media and network marketing/community forum moderation activity.

 Identify and own how best to utilise Twitter, LINE, Snow, Facebook, WeChat for local markets

 Support and nurture community engagement for market intimacy, targeting software developers through to business and consumer markets.

 Understand big picture external market conversation trends, issues, opportunities and threats across regulatory, legal and market players to inform customer journeys through targeted marketing campaigns.

 Attend and network at regional tradeshows, meetups and conference events, including joint partner and alliance initiatives

 Work with the Business/Market Intelligence lead to research and understand the competitive landscape - and accelerate new growth opportunities for IOHK in emerging regional markets.

 Work with various internal stakeholders and measure all marketing concepts and campaigns to gauge success and define best practices.

 Be a proactive contributing member of the marketing team to ensure its continued development and long-term success.



Requirements

 Native Japanese speaker with excellent written and spoken English

 Additional regional APAC languages a plus

 BA or BSc in marketing, business management or related field

 5 years + professional field hi-tech marketing experience delivering brand and reputational growth marketing in Japan / APAC; excellent portfolio of achievements in both as well as marketing innovation

 Deep understanding of the Japanese consumer, business and media markets

 Experience in Content & Digital Marketing, ideally, in a software tech, startup environment.

 Open Source / Software Marketing experience preferred



Key Competencies

 Comfortable working autonomously and taking high tech products and services to market.

 Pragmatic individual with a strong ‘can-do’ attitude.

 Results driven and eager to succeed.

 Cultural awareness and cross-country sensitivity.

 Flexible and change embracing.

 Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives