The importance of design is huge but it is even greater when it comes during the first stages of a startup company. This post addresses designers, product managers and developers as one. I will suggest an alternative approach to tackling problems using UX in order to create big impact on your venture.

Just to make things clear — this post is not about a specific product nor a specific technique. This post is about a way of life, a new way of thinking that we, at The Elegant Monkeys, are trying to adopt in every aspect of our startup life.

TL;DR —You should use UX to tackle problems and impact your startup.

The Challenge — Which signup method we should adopt?

When we built our first mobile application, Beenger, we thought deeply about what is the best signup method for us to adopt? Should it be using Facebook? Twitter? Email? Or perhaps all? I believe that many entrepreneurs faced this kind of decision.

Obviously, for each use-case there is a different answer and for us we decided to use Facebook signup only, so we added a FB sign up button to the center of the signup screen (see picture below). Why did we do that?

We wanted to keep things simple (remember, it’s still a MVP).

Less signup options = better chance that users will make the “right” choice for us.

Connecting your personal Facebook account = an “investment” in Beenger.

People who use Facebook to share moments will most likely feel attracted to Beenger.

And of course, it gives us all the “colorful” details to create a personalized profile for our users right away.

TL;DR — We chose Facebook only.