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Mayor Rob Ford has finally admitted he lied about his drug use during the crack cocaine scandal last year, a confession that highlighted the Ford brothers’ unfiltered return to media with the YouTube debut of Ford Nation.

“A) I do not have a substance abuse problem,” Mayor Ford said in a segment called “Rob Ford comes clean” in response to an email from “Sandra in Bangkok,” read to him by his brother, Councillor Doug Ford.

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“Did I experiment with drugs? Yes I have. Why did I lie? I think because… everyone in the world has lied. I was embarrassed.

“I didn’t want to tell the truth. That’s the only answer I can give. I’m as straightforward as can be. I’m not a drug addict. I don’t use drugs. Have I in the past? Yes.”

Previously, Ford has (incorrectly) claimed that he was not asked the right question about his drug use or the crack video.

Ford Nation is the Fords’ third media show in the last two years. Their television show, shot in the same format, was cancelled by Sun News after only one episode last year and they had a nearly two-year run on the radio with a show on Newstalk 1010. The new Ford Nation features a series of short videos where the Fords take questions and spout campaign pledges.