You need to keep moving to stay on top of the game, and this is what KLM is doing.

The Dutch airline, already reputed to be one of the (if not THE most) most social media-savy airlines out there is now providing public updates every five minutes on its social media customer reply times, so you can see, at all times, how long will it take for any query you send them to be answered.

Service companies around the World: take note!