Although you can't quite call it a smart tape measure, it can memorize the distance measured, then you can reset it, and pull the tape farther. There are two slots for saving distances, making it well suited to, say, measuring length and width of a sofa. In a nod to the 21st century, the company also has Bluetooth-enabled iteration that will let you send what you measure digitally, and beam it to smartphone app -- although we didn't see that in person. The tape measure will go to those that ordered already in the next two weeks. Modern-age home improvement will cost you $30, although that doesn't include that Bluetooth connectivity.

Dana Wollman contributed to this report.