The Brooklyn Nets campaign project was a self initiated effort by the ROCK3RS team in order to connect with the recent relocation of the NBA team back to Brooklyn. We felt the need to do something for our NYC crowd and design a collection of illustrations, posters, apparel and digital elements that articulate the excitement building up to the new season at Barclay's Center.



The campaign highlights the motion and energy derived from Brooklyn and into the artwork. We feel teams build their personality and character not from within but also from their community and this campaign reflects that..