LONG BRANCH – Kushner Cos. is seeking final site plan approval to build a seven-story, 102-room beachfront hotel on three properties it recently bought in the resurgent Shore community.

The Kushner Cos. plan, which will go before the Planning Board Tuesday night, is key to the builder's overall, $283 million development scheme. Approval would give the company three hotels at Long Branch's beachfront, on the rebound after so many years of blight.

The group already owns the Bungalow and the Wave Resort, which is set to open this summer.

The development has gained added attention because of its ties to the nation's famous first family: the company's former head, Jared Kushner, is President Donald Trump's son in law and also one of his top policy advisers.

Raising the eyebrows of ethics hawks, Kushner and his wife Ivanka Trump, the president's daughter and also a senior White House adviser, touted the federal Opportunity Zone tax breaks that reportedly will benefit a host of Kushner-connected projects including in Long Branch.

Under program guidelines, two of the parcels purchased to clear the way for the proposed Onada Surf Club hotel are eligible for generous tax breaks on capital gains, under guidelines for the Opportunity Zone, part of the Tax Cuts and Job Acts of 2017.

An AP investigation said Kushner holds a big stake in a real estate investment firm that recently announced it is launching a series of Opportunity Zone funds that seek to build major projects under the program from Miami to Los Angeles.

MORE: Kushner, Extell to spend $283M on Pier Village addition

The AP report said there was no evidence the couple had a hand in selecting any of the nation's 8,700 Opportunity Zones. Nonetheless, they had a hand in the program's creation.

President Trump, during an Oval Office gathering earlier this year touting the Opportunity Zone program, called on Ivanka Trump to extol its virtues, according to an Associated Press report.

"Ivanka, would you like to say something?" Trump asked his daughter during the gathering. "You've been pushing this very hard," he said.

MORE: Long Branch officials defend Pier Village plans

The Opportunity Zone in Long Branch encompasses most of the beachfront.

Long Branch administrator George Jackson said the Opportunity Zone designation won't affect municipal taxes associated with the building.

"Our concern was if they were going to ask for any tax abatement from us, but they haven't," said Jackson.

The two other Kushner Cos. hotels —The Bungalow and the Wave Resort — are part of Pier Village, a mix of posh apartments, restaurants and retail spaces. The New York-based real estate company purchased Pier Village in 2014.

See the Wave Resort groundbreaking in the above video.

The new hotel would be located one street south of Pier Village on three parcels Kushner Cos. acquired in separate purchases between 2017 and 2018.

Kushner paid $6 million for the 1950s-era Ocean Court by the Sea motel in September 2017. That property would not be eligible for the federal tax breaks because it was acquired before the zones were established.

In August, Kushner Cos. bought two adjacent properties where single-family homes sat. It paid $2.7 million for a house at 176 Ocean Ave. and $1.45 million for the other at 34 Morris Ave.

All three structures are boarded up and would be demolished if the hotel plan is approved.

Kushner Cos. is expanding Pier Village with its partner Extell Development. The two partners are spending nearly $283 million to add Wave Resort and The Lofts at Pier Village — condos that are priced at over $2 million.

Dan Radel: @danielradelapp; 732-643-4072; dradel@gannettnj.com