Why Did My Wedding Dress Cost So Much?

YouTube

I got married last May. Shopping for my wedding dress was a bizarre and emotional experience.

I knew I wasn't just paying for the fabric and the craftsmanship. I knew I was paying for the word "wedding" and all the feelings attached to it.

But how much did the word "wedding" cost me? If I had bought the same dress for some other occasion, would it have been cheaper? I took my dress to a fabric store and a tailor to find out.

Slate/NPR YouTube

This is the latest in a series of videos from Planet Money and Slate. See our earlier videos, Why Gold? and What Is GDP?