Arby’s doesn’t usually venture into the realm of sponsoring professional athletes, but when it came across British golfer Andrew Johnston, otherwise known as “Beef,” it decided to make an exception.

And it’s a good call, too.

Beef’s colorful personality has already made him a fan favorite and one of the most recognizable players on tour. The two partnered back in July, and now Arby’s has given For The Win a first look at their new slate of commercial featuring the golfer.

The theme is the same throughout: That everything would be better with Beef, both the golfer and the meat, which is probably a fair statement. The first ad will air during the Tour Championship.

https://www.youtube.com/watch?v=7oNqBXvZVIM&feature=youtu.be

The second will show during the Ryder Cup.

https://www.youtube.com/watch?v=7VGFcabFSFE&feature=youtu.be

And the third — my personal favorite — will come during both the Tour Championship and Ryder Cup.

https://www.youtube.com/watch?v=ng3q0utAHow