Point your phone camera at a friend and it'll tell you who they are. Aim it toward a short piece of text such as a name badge or room number and it'll speak it instantly -- a marked step up from the optical character recognition (OCR) technology of yore. Plus, it guides the user into capturing the object in question correctly, telling them to move the camera left or right to get the target in shot.

The app also recognizes currency, identifies products via their barcodes and, through an experimental feature, can describe entire scenes, such as a man walking a dog or food cooking on a stove. Basic tasks can be carried out directly within the app, without the need for an internet connection. It's currently available to download for free in the US on iOS, but there's no indication when it'll come to other platforms or countries.

In a blog post by Harry Shum, executive vice president of Microsoft's AI and research group, the company explains that Seeing AI is "just the beginning" for this kind of AI application. Machine learning, perception and natural language processing have evolved over time into separate fields of research, it says, but "we believe AI will be even more helpful when we can create tools that combine those functions."