If you were to describe what the team at AeroVelo does, "human-powered world firsts" would be a fair answer. The team's Snowbird ornithopter (flapping wing craft) managed a world-first 19-second self sustained flight in 2010. In 2013, the crew would bag the coveted Sikorsky prize, which required a controlled human-powered helicopter to fly for one minute. The land speed record, therefore, was the next logical prize. The record may have been broken, but with the event running for two more days, Reichert and the other competitors aren't done yet -- there's still chance it might be broken again before the weekend is out. In the meantime, you can see the team's efforts from last year below.

Update: And sure as anything, Team AeroVelo went on to best their own record two more times during the event. On Friday, Eta hit a speed of 86.50 mph. On Saturday the 19th, Eta went on to increase that, and hit a speed of 86.65mph