Leica recently ran a series of billboard advertisements promoting the S2 medium format DSLR and V-Lux 1. The billboards were quite unique in that they were individually made to show the wall they were placed on, with the details of the wall blown up to highlight the 12x optical zoom of the V-Lux 1 and the 37.5 megapixel sensor of the S2.





The Leica S2 was released last year, succeeding the 26-megapixel S1 that was ahead of its time back in 1996.

(via Photojojo)

Image credits: Photographs by Luca Schneider