He wore pink women's clothing, silly rain boots, a big floppy hat to shade him from the sun and a sign that read: "I stole over 30K from my boss and lied about it. I'm happy to be here."

Seventeen year-old Mark Anthony Doyle has learned a lesson that his boss, Brent Franklin, hopes he never forgets: Stealing doesn't make you look cool.

Franklin, who owns Precision Construction & Investments, hired Doyle as a subcontractor about a year ago, giving him summer work and odd jobs and in the process becoming a mentor to him. The teen, who was saving up for a truck, even moved into Franklin's home over the summer so he could get to work faster.

TEEN THIEF FESSES UP: Gets an earful

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When Franklin left to go to Costa Rica he saw the teen taking photos of himself in Franklin's Rolex on Snapchat. When he got back to his home he found the watch's bezel was broken and there was sand in it. Doyle had taken it to the beach. When confronted, Doyle moved out but took credit cards, tools and the watch with him.

"He took stolen property and got on Snapchat blasting it to all his friends trying to look cool," Franklin told Chron.com. "I want him to see he doesn't look cool in my eyes."

Instead of calling the police and pressing charges, Franklin called the teen's parents. After having lunch together, the three of them agreed the teen would stand on the corner of FM 242 and Interstate 45 in The Woodlands for two days with the sign and wearing women's clothing as punishment.

"I don't think jail is a good solution for a young teen. I believe everyone deserves a second chance," Franklin said. "He's just a hard worker and he's always done right and busted his butt and never complained. He had a big screw up and I didn't want to see him do it again.

Franklin put the experience out on Facebook Live and the video is well on its way to becoming viral. While many people praise Franklin and the boy's parents for the creative punishment, others say it's wrong to shame a teen this way on social media.

"I just want him to know that everyone out here is going to see him. That people are watching now," he said. "We've all made dumb mistakes... I believe if you catch it soon enough you can fix this."

Chron.com has reached out to Doyle and his parents and will be updating the story with their comments.