Cottonwood specializes in less-common guitar stuff not easily found in mainstream music stores. But Deitzel knows where to look, and assembled much of it at Cottonwood.

He’s been in the trade, selling guitars online, for the past decade and doing e-commerce since the 1990s. This is his first stab at a brick-and-mortar spot. His experience brings together a unique, curated blend of products he’s all too happy to tell you about. Many are courtesy of small, high-quality builders from around the world.

For example, there’s the hand-built Prisma Guitars Toledo, whose neck is made from reclaimed wood off the Coney Island boardwalk. The body, once a skateboard, is rainbow-colored.