It’s not easy being a fighter – or a content creator.

While many MMA fighters keep fans updated on social media and post blogs about upcoming bouts, few delve into the media world on a regular basis. The reason? It takes a lot of time, patience and a little luck to build and sustain an audience.

UFC featherweight Dennis Bermudez regularly posted on Twitter and Instagram, but he didn’t think much about expanding his online presence until he had a conversation with a longtime sponsor about money.

Bermudez, whose feat of breaking an unusual Guinness world record garnered almost 700,000 views, asked how much he could make by having his own channel on YouTube.

“I was like, ‘How much do you make just being a YouTuber?’ And he was like, ‘I don’t know. My best month was, like, $30,000.’ I was like, ‘What? Shut up!’” Bermudez told MMAjunkie. “I was like, why am I not doing this?”

Bermudez also tracked down information on gaming platform Twitch from UFC flyweight champ Demetrious Johnson and others who live-stream to other gamers.

His conclusion? He was missing out on a big opportunity.

A veteran of “The Ultimate Fighter 14,” Bermudez is a notable standout in the 145-pound division, but he’s far from the star-level paydays of champions. He received a public payout of $34,000 for a thrilling, but ultimately unsuccessful fight with Jeremy Stephens at UFC 189.

After bouncing back from the loss with a decision win over Japanese vet Tatsuya Kawajiri, Bermudez (15-5 MMA, 8-3 UFC) likely will make more money when he faces Rony Jason (14-5 MMA, 4-2 UFC) at UFC Fight Night 92, which takes place Aug. 6 at Vivint Smart Home Arena in Salt Lake City.

But for any fighter, it’s always nice to generate income that doesn’t involve the extreme sacrifice of competing inside a cage. Any stable money that doesn’t cost large numbers of brain cells is a net-positive, even if might not be the most practical thing in the world.

“If the zombie apocalypse happens, you are useless because you can press up, spin around and shoot,” Bermudez said. “I don’t feel like they should be making that much money.”

If there’s a chance he can make even a small portion of that kind of money, though, Bermudez will happily get with the times. Recently, he started his own YouTube channel, appropriately titled “MenaceTube,” featuring his Guiness video and another feature he hopes will take off: “Cooking with the Menace.”

“Last year, I only fought once,” he said. “I have two little boys. With ‘Cooking with the Menace,’ I’m cooking anyway, so why not record it?”

In the cage, Bermudez’s assets are revealed in his conditioning, heavy hands and strong wrestling. On camera, though, he said his greatest tool is his personality. Right now, he’s using the latter to build an audience, one video at a time.

“I’m way funnier than these guys,” he said. “I feel like I’m pretty (expletive) cool.”

If he’s as magnetic as he claims, he’ll soon find more people watching. The only question then is how he’ll keep their attention.

For more on UFC Fight Night 92, check out the UFC Rumors section of the card.