At Facebook, we believe in the creators who use our platforms to share their work with family, friends and fans alike. It’s these creative endeavors that bring us together and help us build connections of our own. We also believe these very creators should have the right tools to manage and protect their content.

What is Rights Manager?

A powerful, highly customizable tool, Rights Manager lives within Facebook’s Creator Studio platform. It’s built for people who want to control when, how, and where their content is shared across Facebook and Instagram.

From creators who post their own unique content to publishing houses that don’t post to Facebook at all, Rights Manager can be customized to meet business goals of any size.

How Does Rights Manager Work?

To get started, you’ll add content you’ve created and want to protect into a reference library. Rights Manager will take it from there, finding any content on Facebook and Instagram that matches yours. You can also adjust the match settings to specify such things as if your ownership should apply worldwide or only in certain locations.

When your content is detected on a Page or profile, you can choose from one of the available actions that works best for you. This can include monitoring the content, blocking it or attributing credit via an ownership link. You can even add trusted partners and properties to protect them from matching your reference files.