The Singleton Sensorium VR Whiskey Tasting

In August 2016 we were approached by Diageo, who wanted to launch their new whiskey in a way so unique that it would disrupt the single malt whiskey world. To help facilitate this, we came up with and developed the world’s first virtual reality whiskey tasting experience. Participants were taken on a spectacular journey across the Scottish Highlands while incorporating The Singleton of Glen Ord’s unique flavour notes and ingredients into the experience. The entire experience was very well received, and 85% of participants reported that the VR journey enhanced the whiskey tasting experience. Apart from being entertaining and unique, the VR experience resulted in a 20% conversion rate, with one in five participants going on to purchase a bottle – double that of traditional whiskey tastings. After the successful roll-out of The Singleton Sensorium in Singapore, three more variants were delivered to Diageo for their European, American, and Chinese markets to help drive the brand and business. Learn more about The Singleton Sensorium here: