What isn’t obvious on Ever’s website or app — except for a brief reference that was added to the privacy policy after NBC News reached out to the company in April — is that the photos people share are used to train the company’s facial recognition system, and that Ever then offers to sell that technology to private companies, law enforcement and the military.

In other words, what began in 2013 as another cloud storage app has pivoted toward a far more lucrative business known as Ever AI — without telling the app’s millions of users. […]

https://www.nbcnews.com/tech/security/millions-people-uploaded-photos-ever-app-then-company-used-them-n1003371

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