During the first few seconds of last night matchup between Duke and North Carolina, Blue Devil star Freshman Zion Williamson sprained his knee after his Nike shoe exploded:

Zion’s Nike shoe rip in slo-mo pic.twitter.com/UYQuoDMxq5 — Darren Rovell (@darrenrovell) February 21, 2019

Thankfully it doesn’t look like the injury was too serious, but that was the probable first pick in the NBA draft going because his Nike shoe failed:

What a bad look for Nike having their shoe explode off Zion Williamson’s foot in the highest profile game of the year on the highest profile player in college basketball in a long time — Adam Apicella (@MrAdamAp) February 21, 2019

On national TV, no less:

That the shoe blew out on National TV. That the shoe blew out for Duke-UNC. That the shoe blew out on Zion Williamson. Awful look for Nike. — Darren Rovell (@darrenrovell) February 21, 2019

From woke to broke:

This is Zion’s shoe. Completely in half. Not good @Nike pic.twitter.com/6lRh1XJwOT — #PrayForZion Barstool Blue Devils (@BarstoolBDevils) February 21, 2019

Former President Barack Obama was at the game and instantly became a meme when he was caught on camera mouthing, “his shoe broke”:

Obama wished Williamson a speedy recovery:

Zion Williamson seems like an outstanding young man as well as an outstanding basketball player. Wishing him a speedy recovery. — Barack Obama (@BarackObama) February 21, 2019

Nike is now in damage control mode and promising an investigation:

Nike promises to investigate why Duke star Zion Williamson's shoe fell apart resulting in injury. https://t.co/MSjNmdivZd pic.twitter.com/MdZhoO2NMg — ABC News (@ABC) February 21, 2019

And the stock price is taking a hit from the news:

A look at Nike's stock losing over $1B in value overnight after Duke Basketball star Zion Williamson's shoe broke. pic.twitter.com/yyUhuFTkV1 — RedditCFB (@RedditCFB) February 21, 2019

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