In 1987, Dave DeWitt, author and chile pepper expert, saw a tabletop display of Old El Paso products at the New Mexico Chile Conference, and the rest is history.





In 1990, Dave and his wife, Mary Jane Wilan, incorporated Sunbelt Shows, Inc. to produce the show, and Mary Jane took on the responsibility for selling exhibitor booth space. Despite some initial skepticism from potential exhibitors, she was highly successful. Keep reading...