Our Mission

Elon Musk is a man with a vision for AI. Perhaps it's not the utopian AI future we dream of... you know - the one where robots enslave humanity and use Teslas as autonomous human shepherds? Actually, the more we think about it, perhaps that's exactly what Elon is dreaming of. In any event, our vision is entirely dependent on Tesla's vision being realized first. To that end, we have no choice but to accelerate the adoption of Cybertruck. Let's face it: at least one of you maniacs is going to read this and be compelled enough to buy one. That's how it all starts. As for how it ends... maybe it's better if you don't know. dbrand: It's not a product. It's a culture.™