He called the Ukraine scandal “a mandatory open and shut case for the impeachment, but it is also so much more.”

He went on to say, “The reality is the Republican Party has turned its back on conservative values and has instead come to embrace the ‘textbook’ racism of white nationalism.”

Penzey has managed to make his liberal stance part of his business franchise since 2016, when he blasted Trump in a fiery customer newsletter that read in part, “The open embrace of racism by the Republican Party in this election is now unleashing a wave of ugliness unseen in this country for decades.”

He conceded in the October post that he’s lost some conservative customers. But liberals have apparently picked up the slack.

A Dec. 1, 2016, company newsletter posted on Facebook said Penzeys initially took a 3% hit after the CEO’s 2106 rant, but said:

“Willing to take a hit for what is right, we did what we did. In the two weeks since, online sales are up 59.9%, gift box sales up 135%. And we didn't have a catalog arrive in this window this year, while last year we had 1.1 million!”

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