A Houston mayor has pushed back against the opening of a "robot brothel" in the city, where punters could pay $60 for sex with a life-like doll.

Mayor Sylvester Turner said the brothel is "not the sort of business" people wanted in the city, after the plans sparked an outcry among residents and community groups.

The "love dolls brothel" is the brainchild of Yuval Gavriel, the owner of Canada-based KinkySdollS.

Gavriel already runs one brothel in Toronto, which allows customers to "try before you buy". The dolls, which are made from silicon and heat up, are priced between $2,000 and $5,000.

Preferring to use the term "warehouse" instead of brothel, Gavriel told the Washington Examiner that he aims to set up 10 other outlets across the US by 2020.


Image: Houston mayor Sylvester Turner said the brothel is not welcome

Gavriel told the newspaper that he runs a "showroom" that allows people to rent dolls, test them on the premises, and decide whether to buy one.

"It's not the sort of business that we advertise for, or we seek to attract," Mayor Turner said. "Or quite frankly, from my point of view, the sort of business that I want in the city of Houston."

The mayor vowed to investigate the town's ordinances to ensure public health and safety was protected.

Image: Sex doll brothels have also been seen in Europe, including in Germany and France

"I'm not trying to be the moral police, but I am charged with the health and safety of the people in our city," Mr Turner said.

"And I do want to make sure that an ordinance that came into existence in the 1990s is applicable to things that are taking place today."

A change.org petition started by Elijah Rising, a local anti-sex trafficking charity, has garnered 9,000 signatures.

The charity said the brothels would "create an expansion of the already dehumanised act of sex buying".

Sex dolls also operate in European countries such as France and Germany.

The robot brothels, which will feature on-site, short-term private rentals, are permitted because there is no regulation of them under US law.

KinkySdollS could not be reached for comment.