Lenovo India announces ‘Made To Order’ service for ThinkPad laptops

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Lenovo has announced a new ‘Made To Order’ service for ThinkPad laptops in India. The service will give customers the ability to customise their ThinkPads through Lenovo’s website and choose from 100,000 configurations to build their own PC. Initially, Lenovo’s Made To Order service will be available only for ThinkPads, but will expand to include its entire laptop line-up in 90 days.

Lenovo says that the custom ordered laptops will be made at its facility using automation technology and will be delivered to customers’ doorsteps in just over two weeks.

"At Lenovo, we understand that in today's world every individual uses & laptop differently because of which there has been a growing demand for personalised laptops, which cater to specific needs. The launch of this service is a big step in our journey to becoming truly customer-centric company and will prove to be compelling proposition for our direct e-commerce business on lenovo.com,” said Rahul Agarwal, CEO & MD, Lenovo India.

Customisation options are available across the following parameters: