EA has announced that it is establishing the Jacksonville Tribute - a fundraising initiative to support victims of last Sunday's shooting at a Madden tournament event in Jacksonville, Florida.

Making the announcement on Twitter, EA pledged to kickstart the fund with a donation of $1 million, and will be opening up the initiative to allow members of the public to contribute. All proceeds from the fund will go towards supporting the victims of the attack, as well as the families of Taylor Robinson and Elijah Clayton, who both lost their lives.EA has also scheduled a livestream in support of the Jacksonville Tribute next Thursday September 6, vowing to bring the community together through "uniting in play".EA has promised more details on both the fundraising initiative and the livestream "very soon".Last Sunday's incident, which saw a participant at the Madden tournament turn a gun on attendees, has led to an outpouring of support for the victims on social media, as well as prompting a closer look at security for such events; organisers for the upcoming PAX West Convention confirmed that they have increased both private security and law enforcement for the duration of the event.

Matt Davidson is a freelance writer for IGN. Follow him on Twitter