Update: Read the exclusive interview we conducted with the sign

As you drive down Sunset Blvd.eastbound toward Vermont you might see a yellow sandwich board sign at the corner of Edgemont advertising what seems to be a dozen roses for $4.

Since the area has several hospitals (Kaiser, Children's, Hollywood Pres), such a deal would seem like the sort of hidden gem that you'd expect LAist to share with you.

But the sign is hiding a dark secret. In fact it hopes that you see it in the dark. It relies on the fact that you will see it obscured in traffic.