‘Don’t compromise your viewing experience, watch esports the way YOU want’. It’s an attention grabbing headline but one that sounds a little too familiar to other platforms that have been and gone.

Esports One however looks far from just another half-baked attempt at capturing fans of esports and offering them a brand new platform. The Beta version of the site went live today for the technology and data analytics company whose goal is ‘to provide esports fans with the same depth of viewing experience as traditional sports fans currently have.’

The platform is designed to enable fans to have full control over how they watch the games they choose. For those who care about stats, they’ve modules that will track ‘every data point you care about, to the second’. For those who wish to never miss a moment they’ve built an Objective Tracker and ChatBot modules which show everything in game from item purchases to wards placed and player movement. They also have educational modules for users who are new to the game and want to learn while they watch.

Esports One Founder Matthew Gunnin has been involved in esports for some time. He created Leaguepedia, which was later sold to Curse Inc at which time he joined Azubu as Director of Content. During this period Gunnin founded the well known Esportspedia. He later joined Unikrn as VP of Product, and his latest endeavour has been building Esports One.

Speaking to Esports Insider, Esports One’s Head of Marketing Jordan O’Hara had this to say on their reasons for creating the company and platform: “Everybody at Esports One started as an esports fan with a passion; some play competitively and everyone watches professional matches.

“Many follow traditional sports regularly as well. Through this we all came to the realization that while esports is catching up to and has even surpassed traditional sports in some ways, there are others (specifically data and viewing experience) that we have a long way to go on yet. Esports One was born out of a desire to watch esports in the most immersive way possible.”

We also asked O’Hara which specific void they’re attempting to fill. He replied: “Esports One is attempting to bridge the gap between the traditional sports viewing experience and that of esports. While the production quality and content of esports is great and attracts new viewers every day, there is not yet a seemlessly integrated way to dive deeper into what’s happening live in the game and engage with the broadcast in real time.

“Our goal is to provide fans with the most informative, customizable esports viewing experience possible. If you’re new to the game and want to learn the abilities of champs or why the pros are building the items that they are – we have educational modules that you can add to the stream. If you’re a “stats nerd” and really want to dive deep into the stats of the game real time, we have a plethora of modules that you can use. If you really want to supplement the game with visual information, you can view the paths of the pros real time, heatmaps of who has pressure where on the minimap, our just plug in our chatbot module that tells you everything that’s happening real time.”

Esports Insider says: With Gunnin’s prior involvement with Leaguepedia, Esportspedia, Azubu and Unikrn he’ll bring considerable experience to Esports One. This company looks poised to do well and is well positioned to offer esports fans a new alternative to view the games they love. The Esports One founders are just finishing up an MIT Play Labs accelerator in Boston and we look forward to tracking this company’s progress over the next six months.