DuoGuo launches Conceptis Sudoku on casual game machines in China

Duo Guo, owner and operator of China's network of retail stores exclusively selling mobile content and services, now provides mobile-phone Sudoku puzzles through kiosk machines across China. The machines are set up in subway stations and other high traffic retail locations. The gaming application is powered by G-mode while the puzzle content is provided by Conceptis. Priced 8RMB (approx. $1.2 US), each Duo Guo mobile game contains 40 Sudoku puzzles with difficulty levels ranging from ultra easy to very hard.

A human mobile-content service professional

Based in Shanghai, Duo Guo (多果) partners with China's largest retailers and global media companies, providing games, ringtones, software and other mobile services to China's 500 million mobile phone users in a unique retail setting which is not very common in western countries. The mobile-content kiosks are normally located in high traffic retail locations such as subways, shopping malls, electronics stores, train stations and mobile phone stores.

At Duo Guo’s kiosks, customers can surf for content on a touchscreen interface, allowing them to discover the newest content for their mobile devices and select their preferred games, music, wallpapers, videos, movies and other applications. Yet, the operation is not entirely computerized as at every kiosk there is also a human mobile-content service professional who helps guiding the customer, give suggestions and completes the transfer process. According to Jonathan Serbin, Chief Executive Officer of Duo Guo, the company plans to expand in the next year from its base in Shanghai throughout China, and into other territories in Asia.

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