Call of Duty Ghosts executive producer Mark Rubin has told EGDE that he thinks that making a brand new game, rather than creating a new Call of Duty game, would simply be an easy way out for the company. Rubin then went on to say that to change a Call of Duty game every year is something that’s a huge challenge for Infinity Ward internally.

“Yeah, there is a lot of pressure there. It would, in a sense, just be easier for us to go just make a brand new game that isn’t Call Of Duty, that doesn’t have any limitations. That would be the easy way out.”

“It’s actually much harder to know that you have something that’s very important to a lot of people, and a formula that people really love as it is. To change that every year is something that’s a huge challenge for us internally, but it drives a lot of our passion. We end up becoming our own biggest critics – when we ship, we postmortem what we did right and what we did wrong. We really tear it apart. That drives us to keep going on the franchise, and not take the easy way out, in a sense.”