Not long after St. John's photographer Paul Daly arrived at the Newfoundland Memorial at Beaumont-Hamel nearly two years ago with his two sons and a few friends, he felt goosebumps on his skin.

"Where are you folks from?" asked a Parks Canada guide soon after they arrived.

"Newfoundland," said one of the boys.

"Welcome home," the guide told them. "The land belongs to you. It is your land."

Wild poppies growing in France. The poppy quickly became a symbol of remembrance during the First World War. (Paul Daly) Post image on Pinterest: Wild poppies growing in France. The poppy quickly became a symbol of remembrance during the First World War. (Paul Daly)

Wild poppies growing in France. The poppy quickly became a symbol of remembrance during the First World War. (Paul Daly)

Purchased by the Dominion of Newfoundland in the 1920s, and maintained now by Parks Canada, the Newfoundland Memorial is something of a pilgrimage for many people from Newfoundland and Labrador, who know all too well the effect that Battle of Beaumont-Hamel had.

The numbers of the loss remain startling to this day.

Beaumont-Hamel: What happened, and what went wrong

Infamously, only 68 members of the 801 members of the Newfoundland Regiment who fought at Beaumont-Hamel on July 1, 1916, were able to answer roll call on July 2.

Some 324 soldiers were killed, presumed dead or missing; another 386 were wounded, sometimes grievously.

Not all of the poppies to be seen at Beaumont-Hamel are planted in the ground. This hand-made poppy was left at the monument. (Paul Daly.) Post image on Pinterest: Not all of the poppies to be seen at Beaumont-Hamel are planted in the ground. This hand-made poppy was left at the monument. (Paul Daly.)

Not all of the poppies to be seen at Beaumont-Hamel are planted in the ground. This hand-made poppy was left at the monument. (Paul Daly.)

Among the 400 Allied casualties in the Y-Ravine Cemetery, the caribou-engraved headstones of the Newfoundland Regiment are easily recognized. (Paul Daly) Post image on Pinterest: Among the 400 Allied casualties in the Y-Ravine Cemetery, the caribou-engraved headstones of the Newfoundland Regiment are easily recognized. (Paul Daly)