Salesforce Commerce Cloud Integration with AI

Customer’s shopping experience is an essential factor to stay relevant and competitive in the e-commerce landscape. Integrating artificial intelligence with Salesforce commerce enables retail businesses to improve the shopping experience of customers. AI-driven product recommendations powered by Salesforce Commerce cloud-enable retailers to deliver personalized and enhanced shopping experiences.

Salesforce Commerce Cloud provides both B2C and B2B businesses with an ideal platform suitable for e-commerce integration. With a cloud-based architecture, the Salesforce commerce cloud delivers the reliability, scalability, and security to merchants in a competitive retail environment. It enables retailers to unify the buying experience across every touchpoint and streamline all operations-from purchase to fulfillment.

Salesforce is a global leader in Customer Relationship Management (CRM) that has recently announced new innovations across its commerce cloud platform. It enables businesses to include artificial intelligence, inventory availability services, and visual research to an entirely updated generation of commerce experiences.

Salesforce Commerce Cloud: Latest Features and Updates

Snap and Search with Einstein Visual Search:

Nowadays, users prefer to use visual search over any other search technology. Gartner predicts by 2021, the digital revenue of brands that provide visual and voice search will increase by 30%. Recently, Salesforce has announced the launch of Einstein’s visual search, an AI-powered feature that enables shopping and searching of products through photographs. Users are supposed to upload an image through smartphones and the Einstein visual search will assist in finding your product.

Einstein Recommendation Engine Extended Across Platforms:

Recommendation engine feature enables retailers to deliver the right offer at the right time and to the right customer. It increases the chances of conversions and enhances Customer Lifetime Value (CLV). According to a research report, 31% of e-commerce site revenue is generated from personalized product recommendations. Gartner reports also states that 35% Of Amazon’s revenue is generated by its recommendation engine. Initially, this feature was available only in a commerce cloud storefront. However, it is now available through API across different channels.

Commerce API Explorer:

Salesforce has released the new commerce API explorer that enables developers to search across an API library and test different calls and functions….

To Read Full Article: Enhancing Salesforce Commerce Cloud with AI

Salesforce commerce cloud platform consists of APIs, platform services, and design tools that provide businesses the capability to embed ‘smart commerce experiences’ in every element of shopping experience. Salesforce stated that the brand-new commerce cloud operates as the main commerce platform to schedule problems and simplify circulation. According to a research study by Salesforce and Deloitte, merchants utilize more than 39 diverse systems to handle client engagement including point-of-sale, email marketing, social networks, and call center. The main aim of the commerce cloud is to keep engagement and sale a unified experience so that the client doesn’t switch to another platform.

Empower your online business with our Salesforce eCommerce integration services. Our phased and flexible methodology with best practices ensures that you get the right solution the first time. Our team is efficient at developing Salesforce eCommerce platforms for effective selling.

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