The controller can change from directional pad to light gun, or even a light saber ANTVR

Brendan Iribe

CEO, Oculus Rift "Virtual reality and 'presence' will continue to transform gaming and entertainment. VR is the ultimate platform; no other medium allows players to feel present in a virtual environment and believe others are truly sharing that space with them. It will enable human interactions in digital spaces like never before. We will finally be able to step into the games we love. I could not be more excited; this is the best time to be a gamer."


Kiki wolfkill

Executive producer, 343 Industries "Why people play games will not change significantly in the next decade, but how they do so will. Lines will blur between players and creators, narrative and gameplay. Instead of buying a game you'll enter a world. These worlds will support multiple platforms, with the gameplay of one creating the content for another. It'll be completely frictionless and driven by what you want to do at any given moment."

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Sean Murray

Managing director, Hello Games "My generation grew up with Mario. Now there's a generation growing up with Minecraft. Over the next ten years it will start making games. They'll create technology that adapts games to the way they're played - like procedural generation, which creates rich and varied places, and AI, which makes them reactive to how you play. Developers in the future will be like sculptors, shaping systems to form worlds."


Chia Chin Lee

Chief product officer, Mind Candy "Aside from VR, ultra-personalisation through analytics is the most powerful 'macro-wave' set to drive the next ten years of gaming. Games will collect and analyse data on the fly, and the non-playing characters you interact with will become your confidants, because they'll know your likes, dislikes and quirks.

Brands will increasingly cater to their tastes; a new generation of advertising will take hold."

Kate Edwards


Executive Director, International Game Developers Association "The greatest change will be less one of technological advance than of content. I expect it to be more inclusive, and although core franchises and their sequels will exist, they won't dominate the landscape - they'll be just another option in the daily global stream of game releases. Gaming will occur across a variety of platforms as augmented and virtual reality finally deliver on their promise."

Dave Ranyard

Studio director, SCE London studio "VR could well become the norm for gamers in the next decade. It has the potential to be as disruptive to games as talkies were to movies. Wearables and haptic feedback - integrating the sense of touch into games - are two innovations set to propel the promise of VR. Gaming will change irrevocably when we can not just see but feel the virtual environments we create."