Having failed miserably in previous attempts to stamp out illicit filesharing, the record industry has now joined forces with other entertainment lobby groups to demand that the government takes action to protect their business model.

Speaking at a joint meeting of the Federation of Entertainment Unions, UK Film Council and Bafta on the future of the creative industries last week, the chairman of the British Phonographic Industry called on the government to take seriously the argument that, in the face of illicit file-sharing, a "write and sue" policy will not be effective, to introduce legislation requiring ISPs to act against persistent unauthorised downloaders and to recognise that the music industry has already transformed its business models online.

Not for the first time, we at the Featured Artist Coalition are forced to question whether the record industry is representing the best interests of artists in calling for such measures.

Stating that a "write and sue" policy will not work is an admission that the current copyright law is no longer fit for purpose in a digital age. The government has pointed out to the BPI that if it wants to crack down on unauthorised file-sharing, the law is already on its side. Fearful of the prospect of dragging their customers though the courts, with all the attendant costs and bad publicity, members of the record industry have come up with a simple, cost-free solution to their problem: get the ISPs to do their dirty work for them. They are asking the government to force the ISPs to cut off the broadband connection of customers who persistently download unauthorised material, without any recourse to appeal in the courts.

Never mind that this is a shameful attempt to pass responsibility on to another sector of industry, the question remains whether or not such measures will have the desired effect. Technology has so far stayed ahead of enforcement. Any unauthorised filesharers who fear being caught out can simply encrypt their exchanges.

Even if this proposal should become law, as recording artists we question the wisdom of pursuing and penalising our potential audience. The people who are doing the most damage to our industry are not the music fans swapping files for no commercial gain – it's the sites that are making money without paying for content that are really ripping us off.

The Pirate Bay had to be closed down, but what about the fans who use such sites to find music they cannot get legally or DRM-free elsewhere? The Featured Artist Coalition is opposed to copyright infringement, but we recognise that, if technology allows people to access music for free, they will take advantage. The next generation of music fans may no longer want to pay for music, but they are still hungry to hear it. The challenge to the industry is to find ways to monetise their behaviour.

The question is, are the major labels too wedded to their old business model to be capable of leading the next generation? It is all very well to claim that they have already transformed their business models online. Evidence suggests otherwise.

Earlier this year, British cable ISP Virgin Media was set to launch a peer-to-peer filesharing service, paid for by subscription. Research had shown that over 80% of the users of Pirate Bay were willing to pay for a similar service. At the 11th hour, the two biggest labels in the UK, Universal and Sony, sank the project by demanding stringent "anti-piracy" controls.

Clearly, some form of P2P subscription service is the way forward, if only because it provides the most convenient way for consumers to access music. Yet for the major labels, the success of such an initiative would mean the end of their control over the distribution of music. Is this the real reason why they seem determined to do everything they can to clip the wings of the fledgling digital industry before it can fly?

Billy Bragg is a board member of the Featured Artists Coalition