It’s an American icon made in Bradford, Pennsylvania (population 8,000)—a family company started more than 80 years ago. It’s a product that’s been seen in more than 15,000 movies including Rebel Without a Cause, Ocean’s Thirteen, and Die Hard. But these days, the familiar click and sizzle of a Zippo lighter is just as likely to be heard on the streets of Beijing.

That’s because more than 60% of Zippo’s annual sales come from overseas, according to CEO Greg Booth. And with more than 1.3 billion potential customers, China is one of Zippo’s busiest markets, despite a 25% tariff on each lighter. “Sometimes you have tariffs that make it challenging or an aversion to American products. It’s a small barrier, but not huge because we’re growing,” Booth says. “You look at where you can sell your products, where your brand is strongest, and where you have importers capable of getting you where you want to be.”

Nevertheless, Booth and Zippo would like to enter even more markets. In this video, Booth talks a bit more about the tariff barriers Zippo faces while keeping their manufacturing in the United States. And keep checking back...we'll have more video of our tour at the Zippo Manufacturing facility and museum in the weeks ahead.