Dunkin' Donuts announced Tuesday that starting in January, it will officially be known as just Dunkin'. A tweet posted to the official Dunkin' Donuts Twitter account Tuesday said that "after 68 years of America running on Dunkin', we're moving to a first-name basis." Per CNN, the move is intended to reflect the chain's effort to rebrand itself as being "beverage-led," although the donuts are still staying on the menu. CEO David Hoffmann said the goal is to "modernize the Dunkin' experience for our customers." The name-change was first floated in April 2017, when a single location opened that was just called Dunkin'.

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