We are thrilled to announce that Safein and UltraPlay have entered into a Partnership Agreement whereby the parties expressed their intentions to work together in perfecting Safein’s abilities to accommodate the booming eSports and sportsbook sectors and to integrate the Safein solution to a vast network of more than 40 leading sportsbook platforms currently supported by UltraPlay’s advanced betting solutions.

The move of the parties to join forces in fixing the lengthy and burdensome onboarding process regulated sectors are usually subject to is a sign of a larger strategic trend for e-commerce to optimize and focus on user experience. Not surprisingly, eSports and sportsbook sectors are once again at the forefront of these advances and should therefore be among the first to enjoy increased sales and conversion rates brought by this embrace of user-centric technologies.

“The partnership with a global leader for sportsbook data and technology UltraPlay is a major endorsement for Safein granting us a crucial competitive edge in a strategic sector for the Company. Sportsbook operators have long been subjected to an increased regulatory scrutiny and burdensome KYC requirements delaying their user onboarding and ballooning the compliance budgets for the merchants, so, naturally, we see it as one of the top places that will benefit from the advanced onboarding and payment solutions enabled by Safein. Moreover, this sector is known for its speed and constant innovation and UltraPlay has been at the top of this scene for more than 8 years now. Accordingly, they are the best partners we could possibly wish for in the sector and we are very excited to work with them in making their partnering network and their users free to focus on the thrill of eSports and sportsbook while we take care of seamless onboarding and KYCs” said Vladas Jurkevičius, Co-Founder and CEO of Safein.

Mario Ovcharov, Chief Executive Officer of UltraPlay, added: “Part of UltraPlay’s success depends on our ability to innovate and be among the first to introduce advanced solutions to the online gaming industry. To that end, UltraPlay was the first in our market to embrace crypto payments and constantly strives to look for new ways to make the sportsbook experience better. Naturally, sportsbooks are subject to increased scrutiny, and KYC is a crucial part of this business, but the core of this sector is really the experience of excitement eSports and sportsbooks can bring. In this regard, onboarding and payments solutions proposed by Safein bears a great promise to our fast-moving environment, where merchants would truly appreciate the ability to save time and resources otherwise spent on onboarding and direct even more of their efforts to better user experience. Accordingly, we are very happy to partner with Safein in helping them bring this promise to the market and hope to achieve great strides in innovation with them.”

About Safein

Safein offers a blockchain-based, single-sign-on digital wallet which enables access to websites and other third-party services with a single click, eliminating the need for people to create and verify numerous accounts with many different login and password combinations. In addition, Safein returns control over personal information to its true owners — the people who are the subjects of the data — by disclosing to websites and apps only the data elements that have been explicitly approved by a user, and by providing users with the ability to stop the sharing of data with any particular third-parties at any time. Safein also simplifies making and receiving electronic payments — whether denominated in classic, fiat currencies or in cryptocurrencies — by leveraging the same digital identity capabilities that it uses for authorization. Safein’s initial target markets include the cryptocurrency and gaming sectors, within which its management team enjoys significant prior experience and successes.

About UltraPlay

UltraPlay is the market leader in eSports betting data, providing superior sports software and odds products to more than 40 leading iGaming brands across the world. Founded in 2010, UltraPlay is currently among the largest global software and data providers in the sector with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, online casino, white label and blockchain technology. Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers.

Contact information: Audrius Slažinskas (audrius@safein.com)