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OTTAWA — When it comes to potential candidates for Conservative leadership, Bryan Brulotte isn’t exactly an outsider. He’s been involved in conservative politics for nearly three decades.

But around those mostly volunteer efforts, he served in the military, got an M.B.A., and built what would become a multi-million-dollar staffing company.

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Now he intends to leverage that insider-outsider status to make a bid for the federal party’s leadership, starting in earnest on Monday.

Though an election date for the new Conservative leader has been set as June 27, the race itself has yet to officially begin.

But Brulotte says he is starting now because one of his greatest assets in the race is also a major challenge: he’s not a career politician and he has virtually no national profile.

“The only way we are going to win is to bring in new people,” he said in an interview at a downtown Ottawa coffee shop, fresh from filming a promotional video with his wife, two daughters and three dogs near their Chelsea, Que., home.