By christinewatson / August 15, 2014 / Here’s a new global campaign from a team of WPP agencies for Al Gore and The Climate Reality Project. The goal is to put pressure on world leaders to commit to meaningful carbon emission reductions. The “Why? Why not?” campaign is an effort delivered by eight WPP agencies and affiliates globally, including GPY&R Sydney; JWT; Maxus; The Futures Company; PPR Australia; The Glover Park Group; Blue State Digital; and affiliate company VICE. Between today and September 8, young adults from around the world are invited to represent their generation in a video outlining their ‘Why’ and ‘Why not?’ questions to global leaders. The creators of the six best submissions will be flown to New York to attend the Climate Summit on September 23, and be part of a multimedia presentation to world leaders calling for action and ambition on climate change. WPP Credits: Jon Steel, Group Planning Director, WPP John O’Keeffe, Worldwide Creative Director, WPP Andrew Dowling, Managing Director, GPY&R Sydney Lucielle Vardy, Planning Director, GPY&R Sydney Bart Pawlak, Executive Creative Director/Art Director, GPY&R Sydney Dabid Joubert, Executive Creative Director/Copywriter, GPY&R Sydney David Sharrod, Client Services Director, Y&R New York