Advanced Micro Devices, Inc. (NASDAQ:AMD) announced the global launch of AMD Ryzen™ 7 desktop processors, with pre-orders starting today from more than 180 global etailers and boutique OEMs, to the delight of PC gamers, content creators, enthusiasts, and fans worldwide. After four years and more than two million engineering hours of development, Ryzen is ready to unleash its powerful purpose, shake up the market, and connect millions more people to high performance personal computing.

“Four years ago we began development of our ‘Zen’ processor core with the goal to deliver unprecedented generational performance gains and return choice and innovation to the high-performance computing market,” said Dr. Lisa Su, president and CEO of AMD. “On March 2, enthusiasts and gamers around the world will experience ‘Zen’ in action, as we launch our Ryzen 7 family of processors and reinvigorate the desktop computing market.”

AMD Ryzen 7 Lineup

During an event for global press, industry analysts, and partners, AMD outlined the Ryzen 7 desktop processor lineup. AMD specifically designed these processors for PC gamers, creators, and enthusiasts with 8-cores, 16-threads, and the new AM4 desktop platform. In live demos and testing, these processors demonstrated their superiority: the flagship Ryzen 7 1800X as the world’s highest performing 8-core desktop processor1, and Ryzen 7 1700 as the world’s lowest power 8-core desktop processor.

Product demonstrations featured Ryzen 7 1800X outperforming a similarly configured 8-core, 16-thread Intel Core i7-6900K in Cinebench R15 multi-threaded and Handbrake-based video transcoding, as well as showing comparable 4K gaming performance.

New AMD Thermal Solutions

For Ryzen, AMD offers new thermal solutions based on the original Wraith coolers, launched to wide acclaim in 2016. The next evolution of Wraith includes Wraith Spire and Wraith Stealth, offering reliable, near-silent performance enthusiasts expect from the Wraith brand. Featured with Ryzen 7 1700 sold in retail boxes as well as many OEM systems, Wraith Spire offers superb cooling at an incredibly quiet 32 decibels.

Availability

For customers eagerly waiting for Ryzen, etailers around the world are primed to begin taking pre-orders beginning today, Feb. 22, at 1 p.m. ET.3

“We deeply appreciate the ways in which our partners and customers came together to build a high-performance ecosystem for Ryzen,” said Jim Anderson, senior vice president and general manager, Computing and Graphics Group, AMD. “With an anticipated 82 new motherboards from ODMs worldwide, Ryzen-based designs from top global PC OEMs expected soon, and boutique SIs and OEMs showing extreme-performance PC designs, this will be a launch like no other. Unprecedented pre-order support from etailers globally shows that our ecosystem and partners are fully behind AMD and our commitment to return innovation and competition to high-performance PCs.”

Shares of Advanced Micro Devices closed yesterday at $14.26, up $0.26 or 1.86%. AMD has a 1-year high of $14.27 and a 1-year low of $1.93. The stock’s 50-day moving average is $11.68 and its 200-day moving average is $8.75.

On the ratings front, AMD has been the subject of a number of recent research reports. In a report released today, Rosenblatt Securities analyst Hans Mosesmann initiated coverage with a Buy rating on AMD and a price target of $16.50, which implies an upside of 18% from current levels. Separately, yesterday, MKM Partners’ Ian Ing initiated coverage with a Hold rating on the stock and has a price target of $13.

According to TipRanks.com, which ranks over 7,500 financial analysts and bloggers to gauge the performance of their past recommendations, Hans Mosesmann and Ian Ing have a yearly average return of 14.6% and 47.2% respectively. Mosesmann has a success rate of 56% and is ranked #276 out of 4496 analysts, while Ing has a success rate of 82% and is ranked #12.

Overall, 2 research analysts have rated the stock with a Sell rating, 9 research analysts have assigned a Hold rating and 10 research analysts have given a Buy rating to the stock. When considering if perhaps the stock is under or overvalued, the average price target is $11.66 which is -16.7% under where the stock closed yesterday.

Advanced Micro Devices, Inc. is a global semiconductor company that develops computer processors and related technologies for business and consumer markets. It design and integrate technology for intelligent devices, including personal computers, game consoles and cloud servers. The company operates through the following segments: Computing and Graphics, and Enterprise, Embedded and Semi-Custom. The Computing and Graphics segment includes desktop, notebook processors, chipsets, discrete GPUs and professional graphics. The Enterprise, Embedded and Semi-Custom segment includes server and embedded processors, dense servers, semi-custom SoC products, engineering services and royalties.