Adaptive campaign orchestration

Create dynamic campaigns that will intrigue buyers and intelligently adapt the experience based on a buyer’s real-time activities at every stage of the customer journey.

Create campaigns that adapt

Respond to unpredictable customer journeys. Eloqua can listen for key activities and adapt the experience or move customers to a different campaign to better match their interests.

Deploy campaigns faster

Easily create multi-step or simple campaigns in minutes using an intuitive drag and drop interface that spans multiple channels, such as email, display search, web, video and mobile.

Simplify campaign management

Save time by using Eloqua’s Program Canvas to automate repetitive manual tasks. Simplify and extend your data workflows with program triggers such as changes in lead score or gaining a new contact.

Optimize send time

Send emails when they are most likely to be opened. Eloqua assesses historical data to determine the optimal time for a contact to receive an email so you can send emails on the preferred day and time for each customer.