Marijuana Users Think $10 per Gram is Reasonable

Think marijuana should be regulated like alcohol, not tobacco

Toronto, September 28th – In a random sampling of public opinion taken by The Forum Poll™ among 801 Ontario voters, just under one-fifth (18%) say that they have used marijuana or cannabis in the past year, with the majority (82%) saying they haven't used it.

Respondents most likely to say they have used marijuana or cannabis include those 34 and younger (29%), the least wealthy (40%), the least educated (20%) or with a college/university degree (19%), and supporting the Green Party (34%).

Amongst marijuana consumers, almost two-thirds say $10 per gram is reasonable

Almost two thirds (TOP2: 59%) say that a cost of $10 per gram is reasonable, with one quarter (24%) saying it's very reasonable, and more than a third (35%) saying it's somewhat reasonable.

Fewer than a third (28%) say that $10 a gram is unreasonable, with fewer than one in ten (9%) saying it is somewhat unreasonable, with just under two in ten (19%) saying it is very unreasonable.

(13%) say they do not know.

Amongst non-consumers, the majority (55%) said they do not know if $10 per gram is reasonable or unreasonable.

Half think marijuana should be regulated like alcohol, not tobacco

Half of all respondents (50%) think pot should be regulated like alcohol, while a third (32%) say it should be regulated like tobacco.

Just under two in ten (18%) say they do not know how marijuana should be regulated.

Respondents most likely to say that marijuana should be regulated like alcohol include those aged 55-64 (59%) or 65+ (57%), females (52%), the most wealthy (59%), with a post-graduate degree (56%), living in North-eastern Ontario (60%), and supporting the Green Party (58%).

Respondents most likely to say that marijuana should be regulated like tobacco include those aged 34 and younger (40%) or 35-44 (43%), earning $80,000-$100,000 (40%), the least educated (39%), living in Eastern Ontario (38%), and supporting the PCs (33%) or NDP (33%).

It's worth noting that there is almost an even split on this question among marijuana consumers: almost half (46%) think marijuana should be regulated like alcohol, and (49%) say it should be regulated like tobacco. Only 6% say they do not know.

“About one fifth of Ontarians say that they have consumed cannabis or marijuana in the past year,” said Dr. Lorne Bozinoff, President of Forum Research. “And those consumers think that the rumoured price of $10 per gram is pretty good. What's also interesting is that it seems like half of Ontarians support regulations more in line with alcohol, than tobacco, so it seems the government's marijuana plan may be on point.”

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at lbozinoff@forumresearch.com or at (416) 960-9603.