After vajazzling comes pejazzling: TOWIE's Mark Wright blings up the boys with crystal tattoos



It was an inevitable twist in a tawdry tale. Following on from the almost cult-level success of the 'vajazzle' comes its evil twin brother, the 'pejazzle'.



Vajazzling - the decoration of the female nether regions with Swarovski crystals - has enjoyed a surge in popularity after The Only Way Is Essex's Amy Childs started offering the service at her beauty salon.

Shine on: The Only Way Is Essex star Mark Wright launches a range of Swarovski crystal tattoos designed to be worn by men



Since then, the website responsible for supplying crystals to the Essex salon, vajazzleme.co.uk, has reported a massive hike in sales of their ready-made crystal designs which can be stuck on at home.

Salons, meanwhile, have reported a surge in numbers of women visiting for a more professional service, where crystals are applied individually with tweezers in a bespoke design.

But as popularity of the body adornment trend has grown, it has become clear that it is not only women interested in the service.



According to salon owners, 40 per cent of customers requesting the body bling are men.

Sparking a trend: Amy Childs applies a 'vajazzle' to Sam Faiers on ITV2's hit show The Only Way Is Essex

As a result, the online supplier of the crystal designs has responded by designing a range of stick-on crystals just for men, named Pejazzles.



And who better than to launch the range than TOWIE star, club promoter and self-confessed Pejazzler, Mark Wright?



Mark is, he says, 'keen to speak out' for the growing number of men he claims are Pejazzling.

'Women don't necessarily want a rough and ready man. Some prefer a man who's groomed and takes care of himself. It's each to their own,' he says.



But can a man really be taken seriously while decorated with Swarovski crystals - especially 'down there', as Mark calls it?

Body bling: The iron cross design (left) is one of the most popular among men



Kiss me quick: The red lips design has proved a hit with male fans of the Pejazzle

Mark is adamant they can. 'Men wear diamond watches and bling earrings - this is no different,' he says.



He advises users shave the hair before applying the crystals, or for the 'very hairy', a judicious waxing or laser session could be necessary.



For those feeling understandably reticent, Mark insists it's not only the nether regions that can be decorated with crystals.

He wears his own on the left-hand side of his abdomen, while others use the crystals to adorn arms, chest or back.

'Think of it just like a crystal tattoo - and it's less permanent than a real one,' he says.



The £6-£9 stickers come in barbed wire and geometric shapes, but an iron cross and red lips design have proved the most popular.

According to Mark, it's not only Essex boys who will be tempted to Pejazzle.



'It's actually more likely to be men outside of Essex that want to bling up to be a bit more Essex. If you're actually from Essex, you don't need to try as hard with all the Essex accessories,' he says.



Any good looking bloke can wear Pejazzles,' he continues. Prince William perhaps?



Yeah, he could definitely wear them,' Mark says, looking thoughtful for a moment before continuing earnestly:



'But I'm not sure Prince William is the Pejazzling type.'



We can only wonder.

