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Wynne’s personal popularity over the last year has hovered between a low of 12% and a high of 17%. Now it’s at 15%. A staggering 74% say they disapprove of her performance as Premier.

I know the Ontario Liberal Party can’t just hide Wynne under a desk until the election is over, but the current strategy of pushing her upfront in television ads and the internet is certainly baffling in light of these numbers. People literally bristle at the sound of her name.

Outgoing Deputy Premier Deb Matthews acknowledges featuring the unpopular Wynne as the main pre-election prop in a commercial is “an usual strategy.”

“I think it’s an approach that is different, but as I say, this was the ad that the premier really wanted to run,” Matthews said.

She even calls Wynne the party’s “greatest asset.”

Me thinks Wynne’s ego is dictating the agenda. Sure, she’s a great campaigner, hard worker, runner who never quits, blah, blah, blah. But a magician she is not. Her ego is exposing the Liberal Party to a disastrous election finish.

Lest we forget, she’s facing another great campaigner in Progressive Conservative leader Patrick Brown who transitioned from a little known federal MP to beat the PC establishment’s choice of Christine Elliot by selling upwards of 40,000 of the more than 70,000 PC memberships. Now that’s called hustling.

Another odd strategy adopted by the fledgling Liberals is to insert the word “fair” everywhere they can.

We have the Fair Hydro Plan, the Fair Auto Insurance Plan, the Fair Workplaces, Better Jobs Act and it’s “only fair” to increase the minimum wage so quickly.

“It’s not fair that, in an economy on the rise, those who work as hard as anyone else still can’t get ahead, so I will never stop fighting for you,” Wynne says.

It’s as if Wynne is fessing up to how unfair her government has been for the last 14 years. It’s a kind of consciousness of guilt. Like someone on their deathbed wanting to make amends before passing away.

Small business owners sure don’t feel they’re being treated fairly. It doesn’t matter how many times Wynne showcases herself everywhere you look repeating it like a broken record.