An Muslim who runs polygamy matchmaking websites today claimed men who want a second wife are born that way - just as homosexuals are born gay.

Azad Chaiwala caused outrage as he said he was 'coming out' on Good Morning Britain, as he defended his websites Polygamy.com and Secondwife.com, which now have more than 100,000 members.

He told Piers Morgan: ‘There’s an institute in this country called marriage and we must admit it breaks down because of infidelity and there are a lot of men, decent men, who it’s hard for them because of the advertising and the media, and they don’t want to have affairs but they have an urge.

Azad Chaiwala (pictured, right) caused outrage today as he said he was 'coming out' on Good Morning Britain, comparing being polygamous to being gay

He told Piers Morgan on Good Morning Britain (pictured) that he was 'giving strength' to other polygamous men by admitting that he was born wanting a second wife

Sitting next to Aaliya Brown, who is seeking a second husband, he told Morgan and Suzanna Reid that men's sexual needs are 'exploited by the media'

'It’s just like we say that a person is born gay and comes out at some point, I believe that I was born polygamous and I came out and I am giving everybody strength to be that.’

The claim was a response to Piers Morgan's claim that a site promoting polygamy, which is illegal in the UK, was an attempt to introduce Sharia law through the backdoor.

Morgan said: 'There will be a lot of people in this country saying "well hang on, we don’t have Sharia law here, we don’t have multiple wives for husbands. You want to have your cake and eat it and if you want to have this, go and live in a Muslim country where its law that you can do what your doing".'

He later told Chaiwala: 'What you're basically doing is you're trying to couch being a bit randy with some far more homely principle.'

Chaiwala admitted that he too was looking for a second wife but his current bride was not 'entirely happy' about it

The interview caused outrage on social media. Lindsey Pierce said she was 'gobsmacked and appalled', while Diane Campbell called his websites 'just wrong'.

One Twitter user, Miss Zaker, wrote: 'Disgusted after watching #GMB (Good Morning Britain) #AzadChaiwala promoting Muslim - yet another example of a 'Muslim' man twisting words to suit himself.'

Joanna Jackson wrote: 'How is he even allowed to have this website? Polygamy is illegal. What a crock.'

Another user wrote: 'Really creepy segment on ITV #GMB second wife site? What on earth is happening in this country?'

Others suggested the entrepreneur should be arrested for creating the websites, because they promote polygamy, which is illegal in Britain.

Although Mr Chaiwala claims that people can have second wives in faith-based services, or civil ceremonies, although they will not be recognised under UK law.

Azad Chaiwala also admitted that he himself is looking for a second wife, and that his current bride is 'not entirely happy' about the idea.

He also admitted that despite running a £20-a-month service with more than 100,000 members, he has not yet been able to find a bride because he is 'very particular'.

Viewers said they were 'gobsmacked' and 'appalled' by the idea of Mr Chaiwala's website

Mr Chaiwala claimed that he had so far been unsuccessful because he was looking close to home, because his second wife would have to move to be with him and he did not want her to be far from family.

Sitting alongside Aaliya Brown, who is signed up as a potential second wife on one of the sites, he claimed that family's are ruined because men's 'sexual needs' are exploited by the media.

He claimed that men are more 'sexual' than women, but was interrupted by Miss Brown, who argued that actually they are just 'more polygamous'.

Miss Brown (left), who is looking for a second wife, admitted that it was a 'compramise'

Miss Brown was then questioned by Suzanna Reid, who asked her why she would want to be anyone's second wife rather than a sole partner.

'It’s a matter of filling up a void. What would I rather be, would I rather be lonely or sharing a good husband,' she told the presenter, who then asked if what she is actually doing is compromising.

Miss Brown added: 'Sometimes it could be a compromise but other times...it depends on where your mind is at and what your looking for.