The concept of "limited edition" just keeps shrinking. Usually, limited-edition foods are around for a few weeks before a holiday or big event. When Krispy Kreme started launching one-day-only glazed donut flavors, it seemed quick. Then, McDonald's cut things even shorter with a one-hour-only bacon happy hour this week. And now, Gatorade (PepsiCo, to be specific) is launching an even more exclusive product; it's so limited, only 1,000 bottles were made.

The new flavor, Peach Blitz, was created for Super Bowl LIII and is a nod to Georgia—ICYMI, the game will be played in Atlanta this Sunday.

Dimitrios Kambouris Getty Images

Instead of having people scramble to the grocery store to try it, though, Gatorade is dropping off bottles at specific locations around the city. Per POPSUGAR, the bottles will be available at 10th and Monroe Friday at 4 p.m. and at Centennial Park Saturday, February 2 at 12 p.m.

Atlanta residents (or those dropping in for the game), keep an eye out on social media if you want to try the new flavor. Atlanta Falcons quarterback Matt Ryan promoted the new flavor on Twitter and mentioned surprise giveaways leading up to the game.

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Check this out – @Gatorade created a limited-edition flavor, Peach Blitz, just for Atlanta in celebration of Super Bowl week! Keep an eye out for surprise giveaways in the city in the lead up to the game. #GatoradePartner #SBLIII⁠ ⁠ pic.twitter.com/7qMABzn09p — Matt Ryan (@M_Ryan02) February 1, 2019

Some fans are already calling for Gatorade to keep the flavor coming, while others are trying to get it sent to them.

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Keep peach Gatorade!!!! — Georgia fan 777 (@RadioactiveoG) February 1, 2019

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Anyone in Atlanta want to mail me some #PeachBlitz @Gatorade? We wants the Peach! — HandMeAChurroBeforeIFaint (@HandMeAChurro) January 31, 2019

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alright @Gatorade how much do I have to pay to try some of this Peach Blitz. I would pay just about anything if you could UPS me like a 32oz — Joey (@joeyaloysius) February 1, 2019

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If it’s possible, could you send me a bottle of it please? — Please Call ACAB🌹 (@BreakTheBlue) February 1, 2019

You heard the people, Gatorade!

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Madison Flager Lifestyle Editor Madison Flager is the Lifestyle Editor at Delish.com; she covers food news and trends, travel-worthy food experiences, and the products you need in your kitchen right now.

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