Vision Zero is a plan that rejects road accident deaths as ‘acceptable’. Is it time we called for zero tolerance of deaths from traffic pollution?

The programme Vision Zero refuses to view the continued deaths and injuries from road traffic accidents as an acceptable fact. Like safety in the workplace, risks need to be designed out of road systems, it says. The initiative, which began in Sweden in 1994, founded by the government and industries, is gaining ground with cities in the UK and globally.

Millions of British children breathing toxic air, Unicef warns Read more

But, if we reject the acceptability of deaths and injuries in road accidents why should we tolerate those from traffic pollution?

Scientists in Malmö, Sweden, have worked out that between seven and 11 times more people are killed by traffic exhaust in the city than by road accidents. Zero exhaust would save between 55 and 93 early deaths in Malmö each year.

Parents face fines for driving children to school in push to curb pollution Read more

Replacing diesel and petrol vehicles with electric would still leave particle pollution from tyres and road wear. But air pollution could be cut further by lessening the traffic. Walking and cycling, instead of driving, would yield massive benefits in the battle against diseases such as type-2 diabetes, heart disease and strokes.

If we each swapped an average of two and a half miles of car travel a day for walking or cycling instead it would save the National Health Service £17 bn over 20 years. It’s time for Air Pollution Zero too.