Standing Out in a Crowded Environment

Untitled Project has garnered a strong reputation for helping brands stand out in crowded and competitive environments. For the 2018 Laneway music festival, we were commissioned by both Airbnb and Uber to help bring their brands to life in front of thousands of festival-goers. Our plan was to create on-the-ground experiences that would truly add value to the overall festival experience while showcasing both brands. For Uber, we designed, built, and managed the Uber Eats Village and the Uber Lounge. Festival attendees were able to order food and drink for delivery within the festival, a never before seen concept, as well as have a comfortable and convenient place to wait for their ride right outside the festival grounds. For Airbnb, we designed and built the Airbnb “House of Smiles” – a convenient chill out area directly opposite main stage where guests were able to lounge, enjoy complimentary water, and compose personalised messages for selected headline performers welcoming them to their ‘home away from home’. Both activations were met with a tremendous response and were regarded as some of the festival’s most memorable features. See more of our work at Laneway here:

https://untitledproject.tv/portfolio/airbnb-x-singaplural/

https://untitledproject.tv/portfolio/uber-x-laneway/