As Joystiq noted in a 2012 explainer, most people hate loot boxes, but that doesn't stop them from using them. And while they tarnish games, publishes can't wean themselves of them either, claiming it makes them too much, well, loot to ignore. The Chinese government says the ruling protects "the rights and interests of consumers ... [while promoting] the healthy and orderly development of the online game industry." Reading between the lines, that probably means "be happy that we're not banning these things altogether."

China only opened up the country to console games a short while ago, so such regulation isn't that surprising. However, the market is increasingly important to film and game publishers, so it might trickle over to other regions. After all, other types of in-game purchases have caught the eyes of US and European regulators before. Companies could also just change the odds per region, though, and as Las Vegas has figured out, knowing the terrible odds never stopped anyone from gambling.