For all of Microsoft's denial, the Xbox 360 Blu-ray console rumors just will not die. In fact, they are getting more and more specific. The Chinese language Economic Daily News is reporting that Pegatron, an OEM subsidiary of ASUS, has won the order from Microsoft to assemble the Xbox 360 with Blu-ray Disc ROM drive -- shipments are expected to being in Q3 of this year. Now come on Microsoft, just come clean on the matter, we won't tell anyone.