Tesla is averaging about 1,800 orders per day for its Model 3 since its handover event on Friday, the company said in a shareholder letter on Wednesday.

"In addition to the increased orders for Model S and Model X, customer response to Model 3 has been overwhelming. Since the handover event last week, we are averaging over 1,800 net Model 3 reservations per day," Tesla said in its letter.

On Friday evening, Tesla launched the Model 3, the company's first ever mass market car and the most important vehicle the company has ever made.

CEO Elon Musk confirmed during the company's second-quarter earnings call Wednesday that Tesla had more than 400,000 pre orders for the vehicle, which begins pricing at $35,000.

Tesla is currently only delivering Model 3 vehicles to employees, but the company said in its letter that it will begin non-employees during the fourth quarter.

Musk has said that the company aims to produce 1,500 Model 3 vehicles by September and 20,000 per month by December.