The winner will pocket $10,000

Demolition of the former Kitchener Schneiders plant is well underway and now you can have a say on what the future development should be called.

Auburn Developments, the London-based company behind the project, launched the - "My Name Is..." - contest on Monday.

The person who comes up with the winning name for the development, will pocket $10,000.

$2,500 will go to the person who selects the winning name of the main street, while the contest runner-up will receive $1,000.

It will be a mixed-used development comprised of low, mid and high-rise housing options, as well as affordable housing.

There will also be retail/commercial space, plazas and parks.

Names will be accepted until June 6. You can enter here.

A select panel of leaders from the region will select the winning names.

The mayor of Kitchener will present the winners with their prizes during a community unveiling event on Saturday, June 15.

The Schneiders plant, which stood on Courtland Avenue for over 90 years, closed in 2015.



