It’s only a matter of time before someone puts up a billboard in New York (possibly Times Square) urging the Jets to bench Mark Sanchez and roll with Tim Tebow.

Two days in advance of the most anticipated press conference for any backup quarterback in NFL history, the first Tebow billboard officially is in place, according to the Newark Star-Ledger.

As of 12:00 p.m. ET Saturday, Jockey placed a billboard outside Lincoln Tunnel. Bearing a picture of Tebow’s face, the billboard says, “We support Tebow & New York.”

In a statement released by the company, Jockey said that the billboard “plants a stake in the ground that NYC is now officially Tebow-country.”

Mark Sanchez most likely does not approve of this message.

(Photo credit: Clear Channel Outdoor)