Video of suspects released in Tushar Atre kidnapping-homicide Santa Cruz tech exec was abducted from his home and killed

Santa Cruz County sheriff's officials said tech executive Tushar Atre was kidnapped from his home around 3 a.m. Oct. 1. They later confirmed that the body found near the stolen SUV of his girlfriend in the Santa Cruz Mountains was his. The county coroner determined the cause of death to be a gunshot wound. less Santa Cruz County sheriff's officials said tech executive Tushar Atre was kidnapped from his home around 3 a.m. Oct. 1. They later confirmed that the body found near the stolen SUV of his girlfriend in the ... more Photo: Courtesy Photo / Santa Cruz Co. Sheriff Photo: Courtesy Photo / Santa Cruz Co. Sheriff Image 1 of / 4 Caption Close Video of suspects released in Tushar Atre kidnapping-homicide 1 / 4 Back to Gallery

The Santa Cruz Sheriff's Office has released video footage of three suspects wanted in the kidnapping and shooting death of Santa Cruz tech executive Tushar Atre.

Atre, 50, was taken from his oceanfront Pleasure Point home early on the morning of Oct. 1 and driven to the Santa Cruz Mountains, where his body was found later that day.

The video shows the three men walking down a street. Two are carrying bags slung over their shoulder.

The sheriff's office said at the time that robbery was believed to be the motive for the home invasion and kidnapping. The sheriff and coroner’s offices later confirmed that the cause of death was a gunshot wound and that are they are treating the case as a homicide.

KTVU reporter Henry Lee tweeted out the video and said the reward for tips leading to the arrest of the trio stands at $150,000.

UPDATE: These men are wanted in connection with the kidnapping and shooting death of Tushar Atre, per @SantaCruzSO1. He was kidnapped from his Pleasure Point home & his body found in the Santa Cruz Mountains. $150K reward for tips pic.twitter.com/85DJbcN0yq — Henry K. Lee (@henrykleeKTVU) November 13, 2019

Atre was the founder and CEO of Atrenet, a corporate website development and marketing firm. Atrenet's website includes scores of clients, including companies like Hewlett Packard, LSI Logic, Seagate, Symantec and VeriSign.

He was also the co-founder of Interstitial Systems, a licensed cannabis dispensary and delivery service. Interstitial Systems is headquartered on Fern Street just a short distance from Atre’s home.

The SUV that drove Atre to the mountains and was then abandoned there belongs to his girlfriend, Rachael Emery. Investigators say she is not a suspect in the case.

KSBW reported Atre was involved in a marijuana manufacturing business. A Santa Cruz attorney specializing in cannabis law told the TV station that "abduction and murder are rare in the cannabis industry but (the case) certainly has their attention, especially since some of these businesses keep a lot of cash on hand."

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Mike Moffitt is an SFGATE Digital Reporter. Email: moffitt@sfgate.com. Twitter: @Mike_at_SFGate