By using new technology like Ethereum based smart contracts, developers have an opportunity to redefine public interaction and engagement with future services. The public prefers services to be simpler, faster and most importantly secure. Smart contracts enable agreement between parties that is binding. Transactions can be scheduled to execute on a fixed date, or triggered by a fulfilled set of predefined conditions. All transactions, when confirmed, are then permanently saved on the blockchain, also known as a concept that has the ability to establish identity and ownership, record transaction and enforce smart contracts. Technology like that enables us to solve current problems in a much more effective way.

EMMARES team wants to exploit blockchain technology to make Email marketing more efficient.

At the moment, both, Email marketers and recipients of promotional emails all have their own problems. Email marketers have to go through many time-consuming processes to find people that are genuinely interested in their products or solutions, and email recipients have no real option to evaluate promotional content they receive (either by Email marketers that they opted-in to their contact list or by spammers, who send them content without permission). Yes, in most cases they can unsubscribe or file a complaint if they are not happy, but that’s about it.

There is no solution that enables Email marketers to target a specific topic of interest, individual or business. With an email marketing evaluation system, EMMARES will allow email recipients to evaluate content they receive in exchange for EMMARES tokens. Everyone will be able to opt-in not to a person or business but to the specific topic of their interest. On the other side, it will allow Email marketers to get consistent feedback about their content via recipient’s evaluations. To participate, Email marketers will have to make sure their content is rated as quality content and transfer EMMARES tokens to campaign rewarding pool which is then divided among all content evaluators as a reward for giving their opinion.

EMMARES is designed to bring together two parties in a mutually beneficial way.

It will allow Email marketers to build their reputation and make the best quality service possible. As such, they will gain access to new, exactly targeted recipients who expressed interest in their type of content, services or products. And since the solution is designed to encourage recipients to open emails and give an opinion in exchange for EMMARES tokens it will also enhance recipient’s engagement. Since token flow is important to the growth of EMMARES community, EMMARES will allow all participants to freely exchange their tokens with each other.

Currently, there are more than 2.000 different tokens and currencies based on blockchain technology. And this is probably just the beginning.

As blockchain technology matures, tokens that will provide a genuinely useful solution to an existing problem should find themselves rapidly increasing in value.

More information to follow.

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