The Atlantic Superstore is selling Bluenose models by the Lunenburgh's Historic Model Ship company. But that's not a CBC typo - the company spells Lunenburg with an "h."

The made in China replicas are selling for $39.99 plus tax.

Bluenose merchandise is ubiquitous in Lunenburg, N.S., from small key chains to professionally detailed models. The "Lunenburgh" knock-off might blend in for some tourists, but Henry Kohn from Maine knows his schooners.

A made-in-China replica of the Bluenose from 'Lunenburgh' sells for $39.99 (CBC)

"I mean it's obviously a boo boo but they didn't pick it up. They didn't do enough looking it over before they put it on the market ," he said.

"The blocks are too big I think, in regards to scale. She needs more dories because they're probably nesting six on either side."

Colin O'Toole is the lead hand on a restored version of Bluenose replica in Lunenburg. He said he can a recognize a good model when he sees one.

"I mean it resembles a silhouette of a schooner, but you know so far as any fine detail it doesn't really have it. And it'd be nice if they spelled the name right," O'Toole said.

For others, the novelty of "Lunenburgh" is a selling point.

Henry Kohn says tourists will probably buy the misspelled replicas anyway. (CBC)

"That's a beautiful looking replica. I think that's really nice and it's pretty cool that they spelled Lunenburg wrong," one tourist told the CBC.

Kohn said as long as the price is right, the tourists will take the misspelled model home.

"I think your average tourist doesn't know a damn thing about the accuracy about all these things."