Target the Email Encouragement component will automatically detect which of the integration components are present in your Joomla installation. The components that we integrate with (Virtuemart, Hikashop, Payplans, AEC, Joomla User Manager, AdAgency) will show up here and based on which component you select you will see the groups that belong to that component. This is the product product/plan/membership/subscription that you want to use to segment your user base. Targeting your emails to groups of users is a great way to generate additional sales on your site. People who have made a purchase on your site have already shown tremendous interest in your service or product and with the proper encouragement, they may become repeat customers.