"The Consumer Electronics industry works in cycles of infatuation."



That's so true, and great news for us. Consumers, (CE writers) and investors need things to be infatuated with.



Old things fall out of favor, new things come into favor. These personal assistants are coming into favor in a big way.



We KNOW they are coming with interactive projection, because the guts of it with Microvision include are already at one of the worlds largest electronic distributors.

We know that it's Google based: It's android, and I've done the Google smart Screens Walkthrough here before.



Of course, I'm looking for more "google on your countertop" I expect we'll see more, the show isn't even open yet.





(Oh, and I've seen the Bosch Countertop projector -- let them make the concept popular -- what MVIS has is WAY better.)



IFA 2018

" Good luck trying to find a new gadget at IFA 2018 without Google Assistant on it"





The consumer electronics industry works in cycles of infatuation.

Google Assistant.







Amazon deserves a measure of credit for proving the viability and appeal of smart speakers with its Alexa-powered Echo, but what Google is doing with the Assistant is fundamentally different because it plugs users into a whole different ecosystem. Sure, once integrated within But it’s the Google-on-your-countertop experience that truly differentiates it.



ALSO..... they like it, Microvision's projector is WAY BETTER.



Bosch Countertop Projector



****Amazon deserves a measure of credit for proving the viability and appeal of smart speakers with its Alexa-powered Echo, but what Google is doing with the Assistant is fundamentally different because it plugs users into a whole different ecosystem. Sure, once integrated within smart speakers or displays , the Assistant can be your voice remote control for music, or a cooking timer, or a deliverer of reminders, like Alexa can.ALSO..... they like it, Microvision's projector is WAY BETTER.

Every couple of years, some new technology captures the attention of most manufacturers and triggers a wild race to be the first, cheapest, or best with it. We’ve been through the netbook and e-reader manias, followed by the tablet deluge, the 3D TV moment , the 2-in-1 laptop transformation, the flood of Bluetooth speakers and headphones, and, most recently, the Alexa-fication of everything. This year at IFA, the unmissable common thread to new announcements is shaping up to be the