Luka Jovic signing would make sense for the new Real Madrid Transfer Market Talks between club and agent have begun

Eintracht Frankfurt forward Luka Jovic is fast becoming one of Real Madrid's best options for the upcoming transfer window.

The board at the Santiago Bernabeu have reiterated that the club need to be in the market for a No.9 and the Serbian is the most popular choice.

However, Frankfurt will wait and see what Barcelona bring to the table, with Los Blancos' great rivals also in the running for his signature.

Jose Angel Sanchez, Madrid's general director, knows what Jovic wants, having met his agent at the club's Valdebebas training base last month.

As MARCA reported on March 29, Jovic's agent, Fali Ramadani, who also represents Miralem Pjanic, was in Madrid to establish connections ahead of future negotiations.

Despite this contact and the fact that Jovic's name was frequently mentioned in discussions, no formal approach was made for the Frankfurt forward.

The striker, who is on loan with an option to buy from Benfica, has an impressive 24 goals in 38 games for the German side this season and remains one of the best value-for-money players in the market.

Signing Jovic could cost up to 70 million euros, with 26m euros of that fee going to Benfica.

Frankfurt are set to make Jovic's loan permanent for a previously agreed fee of 12m euros, with the Portuguese giants set to receive 20 percent of any future sale.

Eintracht and La Fabrica

Frankfurt and Madrid already have a very good working relationship, with several of the Spanish club's youngsters having gone on loan to the German side in recent years.

Frankfurt's sporting director attended Los Blancos' recent tie with Hoffenheim in the UEFA Youth League, and they are known admirers of Raul de Tomas.

All these factors make a possible move to the Bernabeu look more and more likely for Jovic, and he could join up with the likes of Karim Benzema, Marco Asensio, Vinicius Junior and Rodrygo Goes in attack next season.