There's still no word on exactly how much DirecTV Now or DirecTV Mobile will cost (the third element, DirecTV Preview will be a free, ad-supported product) but knowing it will have popular channels is important. Competitors like Sling TV and PlayStation Vue have filled out their offerings over the last year or so, and one way or another AT&T will need to have something for people to watch if they're going to pay.

The press release notes HBO & Cinemax will also be a part of AT&T's mobile video offerings, while things should stay the same for DirecTV and U-verse customers. We'll let you know more about DirecTV Now whenever we hear about it, but all we know is that it's still on track to launch by the end of this year.