“An important tenant in the One Atlanta vision is ‘residents who are equipped for success.’ Key to achieving that goal is ensuring that our residents are knowledgeable of the programs and initiatives that are developed on their behalves every day throughout the City.” said Mayor Bottoms. “The Chief Content Officer will be responsible for delivering real-time updates to our constituents in a manner that is accessible and relatable so that all of Atlanta’s stakeholders can play a more informed and engaged role in building a city that works for everyone.”

The role of Chief Content Officer is becoming an increasingly important communications function in both the private and public sectors, with several Fortune 500 companies including Capital One, Goldman Sachs, J. Crew, Microsoft and PepsiCo leading the way in this innovative organizational structure, according to the release. Most recently, the City of Detroit became the first U.S. City to appoint a chief storyteller, as its leadership prioritized the development of a new narrative for the historic city.