Before I begin today’s blog I just want to notify you all I am the recipient of the inaugural “blog writers legendary award” for 2018/2019.

Now with that announcement out of the way, let’s get to the topic at hand;

Laurels are meaningless.

You should not chase laurels, they are a false prestige designed to attract an audience.

An audience that will ignore them.

Instead, chase an audience.

Zero in on an audience you think would appreciate your work based on its merits and not on its ‘industry prestige’. As we all know, film festivals number in their thousands — so how meaningful is your laurel when they are so widely dispersed?

A laurel on a film’s poster does not enhance its viewing experience, especially if you’re dealing in independent, micro-budget filmmaking.

Chase an audience that will appreciate your work and they will spread it amongst themselves.

This is the best marketing you can do for a film, to have others sell it for you by telling other people.

Laurels cannot talk.