It's the circumference rather than the length of the penis that matters when it comes to finding the correct condom.

New Zealand men are being urged to see how they measure up, as a new brand of German-made condoms enters the market.

MySize offers seven different sizes of condom, with widths ranging from 47millimetres to 69mm.

Two of its larger sizes have just hit the shelves of selected New World supermarket shelves and pharmacies in the South Island, while the full range is available online.

The importer of the condoms, bizSearch, has helpfully provided a printable sizing chart so customers can see how their manhood measures up.

Marketing manager Elisabeth Johnston said if a condom was uncomfortable, restrictive, slipped off or broke, it was probably the wrong size.

"You wouldn't buy shoes that don't fit. So why buy ill-fitting condoms?"

READ MORE:

* What size is a 'normal' penis?

* Hero condoms hit Countdown shelves in fight against HIV

* Busting the myths: Condoms no barrier to pleasure

* The condom that changes colour if the wearer has a STI

Johnston said condom size and fit were a taboo topic in New Zealand, with a focus instead on colour, flavour, texture or thickness.

"[It] comes as a relief for men when they no longer have to use condoms that are one or two sizes too small or too big.

"Men who've stopped using condoms because of this now have a choice."

The company said it hoped to "significantly increase" national distribution of the condoms next year.

For now, the larger sizes may be welcomed by more well-endowed New Zealand men.

While a wide range of condoms are already sold online, the company claims most of those in stores currently topped out at a width of 58mm.

That was only the average penis width, as determined by a recent study, leaving few options for larger men.

MySize is the second new condom brand to arrive on supermarket shelves in recent months.

Social enterprise Hero recently rolled out its own range in Countdown stores up and down the country.

For every condom sold, the Australian company donates another to a developing country to help fight the spread of HIV/AIDS.

Both Hero and MySize will face competition from multinational rivals Durex and Ansell, which currently dominate supermarket and dairy shelves.

* Comments on this article have closed.