Telecom regulator TRAI has given time till January 31 for consumers to opt for channels of their choice under the new framework for broadcasting and cable services. The new framework will come into effect from December 29.

"We had a meeting of broadcasters, DTH operators, and multi-system operators (MSOs) today (Thursday). Everyone confirmed their readiness to implement new regulations. However, they requested that some more time be given to seek options from subscribers for smooth and interruption-free migrations," TRAI Secretary S.K. Gupta told PTI.

Accordingly, distribution platform operators (DPOs) have been permitted to seek options from consumers till January 31, and customers will be migrated as per their choice from February 1, he added.

The new framework allows consumers to select and pay only for the channels they wish to view, and requires TV broadcasters to disclose the maximum retail price (MRP) of each channel and that of bouquets.

TRAI had earlier asserted that the implementation of the new framework would lead to lower prices for TV viewers and slammed the "misinformation campaign" being carried out by some to fuel "hyperbolic fear" among consumers.

TRAI Chairman R.S. Sharma had, earlier this month, said the regulator was working to ensure a smooth transition to the new framework without causing any disruption for consumers.

The Supreme Court had recently dismissed a plea challenging TRAI's March 2017 regulations and tariff order, relating to fixation of charges for free and paid channels.