A RIDICULOUS blue monster mascot has been unveiled by EU bosses to encourage companies to prepare for a No Deal Brexit.

The Dutch government revealed the character, simply called Brexit, in a strange photoshoot with foreign minister Stef Blok earlier today.

4 The bizarre monster was causing havoc on the Foreign Minister's desk Credit: BZ | Aad Meijer

It has been designed to promote an online "Brexit impact scanner" which firms can use to get advice about what steps they need to take.

But eurosceptics mocked the initiative and said The Hague should be more focused on finding a solution to the current impasse.

Tory MEP Amjad Bashir said: "With March 29 looming, they should be looking for solutions.

"Rather than the Muppets they need Sooty's advice - Izzy Wizzy, Let's Get Busy!"

Ray Finch added: "Maybe the Dutch foreign minister should be inside the hairy monster suit he knows so little about the global opportunities that Brexit will bring to the UK.

"I suspect he's afraid of the UK breaking free of the EU straight jacket and doing well."

The new campaign caused a stir online, with commentators branding the mascot the "Brexit Muppet" and the initiative yet another example of Project Fur.

Dutch deputy PM Hugo de Jonge got in on the fun, joking: "Which of our colleagues is in the suit?"

4 But Brits went online to mick on the odd monster

4 One said it was the splitting image of the cookie monster

4 Another took the mick

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His boss Mark Rutte announced that 250 companies are “close to taking a decision to move" to the Netherlands due to Brexit.

But a number of EU member states are worried that their homegrown firms still haven't done enough to get ready for the UK's departure.

A senior German banker warned businesses there are woefully underprepared if there's no deal on March 29.

Pro-EU MPs vow to take control of the Government and delay Brexit in fresh assault on May's plan

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