Theta Labs has announced that its blockchain video infrastructure protocol Theta Network will soon be incorporated into decentralized streaming platform DLive.

According to a press release shared with Cointelegraph on Oct. 10, Theta’s partnership with DLive will enable peer-to-peer video relaying of all video content and token rewards for the latter’s users.

Employing the biggest name in gaming

As Cointelegraph reported previously, PewDiePie, the personality behind the most-subscribed gaming channel on YouTube, began streaming exclusively on DLive on April 14. In just over a month after this partnership started, the platform saw a 67% increase in monthly active users, claiming that its audience had accounted for more than 5 million viewers and over 70,000 streamers at the time.

Among other things, in their bid to “take on YouTube and Twitch with a decentralized, collectively-owned video content distribution system,” Theta Network and DLive aim to cut “fast-rising content delivery costs” by at least 50% thanks to their new partnership. Wilson Wei, CEO of DLive’s parent company Lino, noted:

“The DLive platform has grown tremendously in 2019, but with that comes fast-rising content delivery costs. By adding Theta Network to our video infrastructure we can reduce those costs by 50% or more, making DLive platform growth more sustainable and at the same time adding a new way to engage our users with token rewards.”

Streaming decentralized

Per the announcement, the firms’ first joint step will be to incorporate Theta’s peer-to-peer streaming protocol into DLive’s video platform on both desktop and mobile devices, allowing DLive users to relay video on the Theta Network and earn token rewards.

In the future, the firms also plan to deepen their collaboration, including possible “content syndication” between SLIVER.tv and DLive, and cross-promotion.

Recently, Amazon-owned streaming service Twitch removed Bitcoin (BTC) and Bitcoin Cash (BCH) as payment options for subscriptions.

In April, crypto indices provider AltDex has launched a crypto index for gaming-related tokens that is designed to track cryptocurrencies and tokens of blockchain-based projects related to video games, esports and other analogous decentralized applications.