MCDONALD’S ANNUAL PADDY’S Day tradition of the Shamrock Shake is well known at this stage.

But this year they’ve introduced a chocolate version in the States to go with it:

Mint + Chocolate = #ShamrockShake tastebud explosion! 🔥 🍀 😍 #ShamrockSeason A post shared by Southern California McDonald's (@mcdonalds_socal) on Mar 2, 2017 at 1:55pm PST

Of course, they needed a new ad campaign to push this out there.

So they produced this abomination on Twitter

When your Shamrock Chocolate Madness drink plays all the right chocolaty-mint notes #ShamrockSeason pic.twitter.com/TKtZ7jOoR9 — McDonald's (@McDonalds) March 7, 2017

(If you can’t see the video, click here)

Let’s break down what we’re dealing with here.

There’s a man playing the Shamrock Shake like a wind instrument while bagpipe music blares out

Source: Twitter

BAGPIPES.

He’s also wearing a Scottish-style hat

Source: Twitter

Lads.

And then f**king Stonehenge pops up in the background

Source: Twitter

From Scotland to England.

Perfect.

Obviously people on Twitter have been calling it out

The responses have continued solidly since it was shared on Tuesday. And they’ve had that succinct quality we’ve come to expect:

bagpipes are Scottish and Stonehenge is in England you muppets

are the sheep Irish? Because nothing else in this picture is

Not a single thing in your ad is Irish

This particular instrumint needs to be retuned

Source: Twitter

And one response has the answer:

The music is Scottish pipes & the scene is Stonehenge in England. Maybe try again with Irish Uilleann pipes & an Irish setting?

Make it happen, McDonald’s.

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