You are paid to do a job by your employer. In return for your services, you are provided with a means to obtain the material things that you need each day to function; heat, gasoline, food for your family and a roof over your head. As part of that bargain, you become an ambassador of the paper and like it or not, you become the face of the business to those who read the paper. You have an obligation to help the paper succeed because if they don't, you and many other people around you lose their jobs. Maybe you don't need the job to survive from day to day, but others do. Presenting your best self in a photograph is the least you can do.