“The flower district has become more of a fun neighborhood,” said Tom Weisse, who owns Caribbean Cuts, which has been on the block for more than 30 years and specializes in tropical flowers and foliage. “People come in wanting to take pictures,” he continued. “Some people have even asked to rent my space out.”

Troy Baksh, the owner of JRose Wholesale Flowers, which has been on West 28th Street for seven years, said people are also looking for Instagram moments inside of his shop. “It’s forcing me to do a better job cleaning my floors and walls,” he said. “You never know who will see those photos.”

Whether this interest in the neighborhood will be lucrative for the flower shops is up for debate. But interest means attention, at least. And some people on the block are capitalizing on it.

Lewis Miller, a florist and event planner based in the district, has started a “Flower Flash” where he sets up elaborate displays in trash cans, subway stations and other random sites all over the city. “Surprising these jaded creatures who live in this urban jungle with a surge of flowers when they least expect it is a total joy for me and hopefully for them too,” said Mr. Miller, who has over 120,000 followers on Instagram.