You only pay when an interested person clicks: The advantage of using Adwords PPC Advertisement is the charges from advertising network will be imposed when a visitor clicks on PPC Ad and lands on the website. When any particular keyword is searched and clicked then it means that the visitor is exclusively interested in the searched service.

Measurable & Trackable: All Google Adwords and PPC ads are measurable and trackable. Further, we can also see which are the ad groups and keywords that are getting more clicks along with the location, OS and the type of ad is making sales. We can also measure the duration of website browsing, all this will increase the chances of improvising ads for the better return on investment.

Quick Entry – Fast Results: SEO is a long-term marketing strategy when compared to SEM that fetches faster results in the quickest entry. As soon as we create a campaign on Google or Bing will start showing up ads that will lay a path for people to visit your website. No more waiting for organic keyword rankings.

Reach the Right audience: Unlike Social Media Marketing which focuses on promoting your services to a group of people, PPC Adwords targets only certain people who are searching for products with keywords matching business services. With this PPC Adwords marketing channel, the budget spent on marketing will lessen and we can see the high difference in return on invest plan.

PPC Allows You to Track ROI with Conversion Pixels: Conversion is an action taken by a visitor in your website like sign up, purchase, contact form submission etc. Conversion pixels is a piece of javascript code that gives more information about our advertisement performance on particular keywords, browsers and device compatibility which will help us in adjusting our ad campaigns, landing pages etc.. for a better return on investment.

PPC is Actually Affordable: It is usually thought that PPC/Google Adwords advertisement is quite pricey however when PPC is done in the correct way it becomes affordable fitting your budget. When you optimise your ads and increase ads quality score Google will charge very less amount since it is a targeted advertisement. If the main focus is on increasing return on investment PPC is quite affordable.