(CNN) -- A monster truck show promoter, who days earlier touted his event's safety record, died after being crushed by one of the trucks during a show in Madison, Wisconsin, Saturday night.

A promoter's death was the second fatality at a monster truck event in just over a week.

George Eisenhart's death was the second fatality at a monster truck event in just over a week.

"Saturday's incident, which is an uncommon occurrence, ... was a freak accident," Dane County Sheriff Dave Mahoney said Sunday.

"Review of the incident shows that George [Eisenhart] accidentally stepped in front of a moving vehicle in a fashion that did not provide the vehicle's driver adequate time to react," said a statement from the Monster Truck Racing Association. "All of us at the MTRA send our deepest condolences to the Eisenhart family and all the parties involved. We are deeply saddened by the loss of our friend." Watch fan reaction to the accident »

Eisenhart, 41, died eight days after a 6-year-old boy was killed by flying debris at a monster truck show in Tacoma, Washington. The shows were staged by different promoters.

Ironically, Eisenhart talked about the safety of his shows, put on by Monster Truck Nationals, in an interview with a Madison television station before the weekend event.

"This is our 16th year," Eisenhart told CNN affiliate WKOW. "I wish I had a big piece of wood to knock on right now, but we have not had an incident besides a gal slipping in the aisleway at another location."

-- CNN Radio's Patty Lane contributed to this story.

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