There’s a reason we don’t wear the same clothes two days in a row, try to avoid the temptations of McDonald’s and Ben & Jerry’s, keep a regular hair appointment and make it to the gym as often as possible. It’s the same reason we’d consider buying an Apple Watch: We like to look our best.

After over a week of living with Apple’s latest gadget on my wrist, I realized the company isn’t just selling some wrist-worn computer, it’s selling good looks and coolness, with some bonus computer features. Too many features that are...