The University of Sussex Students' Union did not feel that the supermarket's response to the incident was adequate, and issued three demands. It called for Sainsbury's to:

1. Re-examine current practice, and provide mandatory training to all staff on equality and diversity issues to ensure a situation like this can never arise again.

2. Make a substantial donation to a charity that works to end homophobia in their communities.

3. Issue a public apology for the way that its staff have acted.