The new app has camera effects and frames, and lets users crosspost to other platforms (like Instagram and Twitter, we assume). There's access a "creative kit," too, that can add custom stickers, frames, intros and outros to live broadcasts to give the audience a consistent look and feel for a brand. There's a community tab for connecting with fans and collaborators, along with an inbox specifically to put all messages from Facebook, Instagram and Messenger in one place.

Facebook is also launching a new web portal for creators to get tips about creating compelling video content, which makes sense if the company wants to encourage more people to fill the site with stuff.