Google's recommending that its advertisers switch over to HTML5 ads to avoid them being blocked, but for the rest of us, this only comes as good news. Blocking Flash content that you don't want to see should hopefully make for a better browsing experience and also increase your computer's battery life. Chrome has always been a bit of a battery hog, especially when you compare it to Safari on a Mac, but we're hoping this change evens the playing field a bit. It's worth noting that you can manually activate this feature now: go into the Chrome settings, select "Show advanced settings," then select the content settings for "Privacy" and then select "Detect and run important plugin content."

[Image credit: Kimihiro Hoshino/AFP/Getty Images]