Most crypto projects out there right now are run by a few technical guys. They have road maps for the tech, but they usually don’t have a team or even a person dedicated to marketing. Despite having raised millions of dollars, most don’t even have a PR firm to put out press releases which is the most basic way in which a company or organization gets its news out to the public.

Not only that, but most of these projects just let the tech guys reply on message boards and other places, and although this is great for technical discussions, they often make themselves look worse when they get into arguments and other pointless activities that make their brand look worse. They often put together poorly organized live chats or press conferences that make themselves look amateurish.

This is why when it comes to researching alt coins, look at what level of marketing or outreach they are doing. Everyone wants to research the tech, the dev team, the price action and the charts. But one thing that is often overlooked is whether or not the team is presenting itself correctly and getting the word out about their brand and what makes it a good place to put your money.







I believe Dash is perfect example of this. I know it’s a somewhat controversial alt coin, but one thing they do better than anyone else is market their product. They do have their missteps where they make the same mistakes I mentioned earlier. But overall, they get the word out about their coin. And marketing a project correctly goes a long way to attracting investors, and thus raising the price.

Most projects are waiting for their coin to jump up in price and then let that be all the marketing they need. But it’s a chicken and the egg thing. Your price can’t jump unless people know about your coin and they get excited about what it has to offer.

So the next time you are researching your next alt coin to invest in. Look at the teams marketing efforts. Do they post on the popular forums? Are they active on social media? Are they attending conferences inside and outside of the crypto world? These are all signs that point to a well balanced team that is looking to get the word out.