New Delhi (CNN Business) Amazon and Walmart have spent months fighting to be the leader of India's large online retail market. They're now entering a race to eliminate single-use plastic packaging.

Plastic pollution is a huge problem in India. The government estimates that about 70% of the plastic the country consumes is simply discarded and there is no processing of waste in most Indian cities.

Amazon AMZN announced Wednesday that it will remove all non-recyclable plastic from its deliveries in India by June 2020, replacing the "air pillows" and bubble wrap it uses to protect products with padding made out of paper.

The company's packaging material already contains less than 7% single-use plastic, according to Akhil Saxena, Amazon India's vice president of customer fulfillment.

"This investment in protecting the environment ensures a triple win — it is good for our planet, good for our customers and community, and good for the business," Saxena said in a statement.