David Silverman, president of the advocacy group American Atheists, announced Tuesday that the organization will launch the first ever atheist television channel in July.

The channel will show nontheist content 24 hours a day, seven days a week, the Washington Post reported. It will be streamed for free, at least initially, via Roku.

“Why are we going to television?” Silverman asked a nontheist gathering at Stanford University Tuesday. “It’s part of our strategy of going where we are not.”

He didn’t discuss the name of the channel, which will be the first nontheist channel in the U.S., where there are more than 100 Christian and four Jewish stations.

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Some of the programming will include footage from American Atheist conventions and rallies, as well as “The Atheist Viewpoint,” a show produced two decades ago by the group’s deceased founder Madalyn Murray O’Hair.

“We are envisioning a lot of different content from many different atheist content creators,” said Dave Muscato, American Atheists’ director of communications. “We are hoping to sign on many other atheists who create videos currently on YouTube and other places.”

About 20 percent of Americans consider themselves un-affiliated with religion, including self-described atheists and agnostics, according to the Pew Foundation.

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Sources: Washington Post, Religion News Service

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