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Dildo wears its good nature on its sleeve, much more than other similarly named places that have attracted the gleeful attention of big city television producers, such as the little Amish village of Intercourse, Pennsylvania.

It all began last week when, just as Letterman used to do, Kimmel presented some small town local media, in this case a short television news feature on things to do in Dildo in the summer, like boat tours.

Photo by Michael Bell / The Canadian Press

“Pack your things, we’re taking the show to Dildo,” Kimmel said. “I want to know everything about this place. I want to go there, I want to buyT-shirts, I want to meet the townspeople. How did we not know about this. I feel like Canada has been hiding their Dildo from us.”

He got so carried away that he arranged for Dildo to be twinned as a sister city with Hollywood, Calif., and when he learned Dildo has no mayor, he decided he wanted to hold that office.

“I would like to officially declare my candidacy to become mayor of Dildo. I know it’s unorthodox, because I don’t live there, and I’ve never actually been there, but what do you think my chances are?” Kimmel asked the assembled crowd in Dildo.

“Slim to none, because you’ve got to come to Newfoundland and get screeched in,” said local council member Andrew Pretty.

“OK I didn’t understand any of that. Can someone translate for me,” Kimmel said. (Pretty was referring to the famous tradition of kissing the cod and getting drunk on screech.)

He offered up the best gags his writers had come up with: a proposal for donuts called Dildonuts, a seek and find book called Where’s Dildo, a T-shirt that says “There’s a Little Dildo in Everyone.”

“I will get things Dildone if it’s the last thing I Dildo for your town,” Kimmel said.

He made sport of one of the townspeople, Jonathan Butt, who told Kimmel he had no idea how many Butts there are in Dildo.

“I imagine all of them,” Butt said, gnomically.