Hello, community. In this post, we will tell you how the growing popularity of online videos has influenced the behavior of fans.

Modern fans are not limited to watching matches, and they do not have to be at the TV screen during a live broadcast. Using YouTube data, we analyzed the changes in their behavior and came to the conclusion that today’s sports fans are significantly different from their predecessors due to the availability of videos on the Internet.

Fans don’t just want to watch competitions

Fans are not only interested in the competitions themselves, and they are actively looking for funny sports videos or videos on how to learn to play on their own.

Over 50% + increased the number of views of funny sports videos on Youtube over the past year.

More than 60% + increased time watching YouTube sports videos from interviews with athletes last year.

The number of searches on Youtube related to training videos about sports has more than doubled over the past year.

Fans need quality content

Watching sporting events live is not always convenient, especially for spectators in other time zones. Therefore, fans are increasingly looking for a video with a selection of the highlights of the match. Modern viewers can watch anything and anytime in any way convenient for them. Sports videos are no exception. And sometimes, for completeness, fans watch matches on several devices at the same time. Sports fans watch live broadcasts of competitions not only on TV, they use several devices at once to get the full picture.