This post originally appeared in the Compare Camp

Online reviews have always shaped attitudes and purchasing decisions of consumers. This influence applies to various kinds of industries and sectors, from dining and travel to healthcare and beauty. Even the technology sector — particularly B2B and SaaS solutions — is fast changing along with the rising impact and prominence of online software reviews.

In fact, a study made by software Software Advice, showed that online reviews actually precede about 75% of all B2B software purchases. What does this mean? It means that before purchasing anything, three out of four B2B buyers research online first and read the reviews about your product before they even contact you. And the most trusted sources of such reviews are popular B2B review platforms, like FinancesOnline.com currently one of the top review sites for B2B products online.

Another interesting finding from the study made by Software Advice is how larger-scale businesses are using reviews quite differently compared to those with small businesses. According to the said report, 87% of large companies are more likely to check out reviews before buying softwarecompared with 70% of B2B purchasers from small businesses.

Here’s our list of top 10 most popular and reliable business review directories:

1. FinancesOnline: leading SaaS, B2B and finance solutions review platform

2. G2crowd: software reviews based on a unique grid scoring system

3. SaaSGenius: fast and efficient discovery of new SaaS tools

4. GetApp: a reliable B2B software review directory

5. Capterra: software reviews in more than 300 categories

6. SoftwareAdvice: simple and intuitive software selection

7. AppExchange: popular marketplace of business apps

8. IT Central Station: a crowdsourced review site

9. Ombud: community-based research platform

10. Oracle Marketing Cloud: large marketing technology ecosystem

Below you can read more about why these sites are so importnat and you’ll find a more detailed look at each of the sites.

To read more visit: http://comparecamp.com/where-to-list-b2b-saas-software-products-heres-top-10-review-directories/