Our approach

The Marketing Communication programme at DSC is a Post Graduate Diploma Programme in Communication (PGDPC) + Masters in Mass Communication. It integrates areas of Advertising, Public Relations, Entertainment Management, Digital Communication and Marketing & Strategy to create communication leaders. DSC has been a first in many domains. It pioneered the concept of Integrated Marketing Communication training, also bridging the theory-practice gap through its Apprenticeships and Internships. It is a 25 year old legacy that has contributed towards the growth of many professionals and the communication industry at large.