Flags in the colours of Argentina and Brazil take over the streets, and printers in Merajnagar are expecting to produce hundreds of thousands before the tournament starts.

Merajnagar, Bangladesh

FLAGMAKERS in Bangladesh are doing a roaring trade weeks ahead of next month's Fifa World Cup, but no one is interested in the home nation's colours.

Instead, the money is all on pennants for Lionel Messi's Argentina and Neymar's Brazil.

Hossain owns one of scores of small, hot, sweaty workshops in the Merajnagar district of capital Dhaka, working flat-out to produce flags and pennants for the local market ahead of the month-long tournament which begins on June 14 in Russia.

"For the last two months, I have been working non-stop," said Mr Hossain.

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"There are days when I do not even get two hours of sleep," added the 40-year-old, barely lifting his head from his screen-printing machine.

Bangladesh is traditionally cricket territory, but every four years the country of 160 million people - whose national team is ranked 197th out of 202 in the world by the sport's governing body Fifa - goes crazy for the World Cup.

Flags in the colours of Argentina and Brazil take over the streets, and printers in Merajnagar are expecting to produce hundreds of thousands before the tournament starts.

Homes have been converted into makeshift printing and sewing plants as orders pour in from across the country.

"Every day we are printing and making thousands of flags. Today we've already printed 11,000 Argentina pennants," said Mr Hossain.

Fans across Bangladesh hold flag-waving processions to honour their favourite team.

Last week, a video of supporters marching with a 200 metre-long Argentina flag in the north-western town of Madarganj went viral on social media.

The impoverished country first saw live World Cup matches in 1982. But it was the 1986 tournament, when Diego Maradona single-handedly helped Argentina win the trophy, that cemented football into the Bangladesh psyche - along with a new favourite team.

"The craze for Argentina is still going strong, Maradona is gone but Messi is the new superstar," said Faruq Mia, a flag hawker who came from neighbouring Narayanganj district to stock up.

He bought 500 flags last week, made a big profit and so needs 500 more. He will be cheering for Argentina.

Factory-owner Selim Howlader expects to sell several hundred thousand flags as "World Cup fever came early in the country, months before kick-off".

"In 2014, I sold more than 80,000 flags. Most of them were sold during the World Cup or just days before kick-off. Now I am selling 2,000 to 2,500 big flags and 10,000 pennants a day, and the World Cup is still three weeks away," said the happy 33-year-old businessman.

Mr Howlader, who employs 25 workers, said about 2,000 people in all are working in Merajnagar's flag factories.

Messi and Neymar's teams dominate by far on Mr Howlader's order list. "Argentina and Brazil are the two most popular teams in Bangladesh," he said.

"I have even got orders to make 50 foot-long Argentine flags. These two teams have the most supporters in our country. Germany, Spain and Portugal are the other popular teams."

Some four million people work in Bangladesh's 4,500 apparel factories, which provide billions of dollars worth of clothes to retailers around the world.

But experts and rights groups say that while there has been progress in improving conditions for garment workers in the country, they still often face long hours, dangerous working environments and dismally low pay.

The flag boom means extra income for poor workers like Nargis Akhter, 28, and her husband Mohammad Iqbal, who work in Mr Howlader's factory.

"On an average, we make 3,000 taka (S$47) each day," said Mr Iqbal. An average garment factory pays about US$70 for an entire month's work - among the world's lowest wages for such a job.

"I wish the craze for flags would go on for many more months," said Madam Nargis, with a smile. AFP