Idea:

Using coloured paper, recreate famous landmarks around the different states of Australia. Photograph the paper creations on brightly coloured paper, exemplifying the bright and vivid colours of Australia.

Examples of potential landmarks:

Ayers Rock, Sydeny Opera House & The 12 Apostles.

Matching the tone:

In order to match the tone of the imagery being used, the copy writing has to be left of centre. The use of puns working visual cues will be essential for creating a point of interest in the new branding.