More than 1,500 Palestinian prisoners are currently on hunger strike in Israeli prisons

Palestinians and activists are calling for a boycott of Pizza Hutt after it ran an advert mocking the leader of a mass hunger strike taking place in Israeli prisons.

The restaurant's Israeli branch posted a picture released by Israeli police allegedly showing prisoner Marwan Barhgouti breaking his fast by eating a chocolate bar.

In Hebrew superimposed on the image, Israel's Pizza Hut wrote: "Barghouti, if you're going to break a strike, why not pizza?"

The chain also Photoshopped a pizza box onto the floor of the prison cell along with a slice of pizza in the sink.

More than 1,500 Palestinian prisoners went on hunger strike to call for an end to the Israeli practice of detention without trial, and to demand better conditions.

Palestinians and pro-Palestinian activists called for a global boycott of the chain on social media.

Israel's @pizzahut mocking Palestinian hunger-strikers: The banner says "Barghouti, if you break the hunger strike, why not pizza?" pic.twitter.com/P5mHfwREZH — Joey Ayoub (@joeyayoub) May 9, 2017

While global brands're trying to look angelic by linking to humanity, Pizzahut is the devil after mocking prisoners strike #boycott_pizzahut pic.twitter.com/BLUkixo9y2 — Esra'a Chahine (@Esrachahine) May 9, 2017