(credit to: http://radio.cbssports.com/2016/04/12/bernie-nicholls-first-sports-stock-market/ )

By Jake Brown

Bernie Nicholls played 18 seasons in the NHL from 1981-1999 for the Kings, Rangers, Oilers, Devils, Blackhawks, and Sharks. Nicholls played alongside Wayne Gretzky,

Nicholls is now a part owner of the first ever sports stock market,AllSportsMarket.

Nicholls joined Brandon ‘Scoop B’ Robinson and myself on the Brown and Scoop podcast on CBS Radio’s Play.it network to talk about it.

“To watch your investment perform every day…great concept,” Nicholls said. “You can invest in any sports team. You’re given $2,500 of free money to play with it. We just went to real money this year. We just launched Major League Baseball three weeks ago. Every win, you get paid dividends on your wins.”

It’s a pretty remarkable concept for sports fans. With daily fantasy sports being outlawed in some states, AllSportsMarket is a nice alternative. Nicholls has put his money on the Mets and Blue Jays before the season began.

“Buy shares in them, put them away for a year or as long as you want, and when the time is right, turn around and sell them,” said Nicholls.

NBA great John Salley, actors Brian Austin Green and Zack Ward were all at the launch party in Hollywood. Ward, who also has appeared onBrown and Scoop, is a huge supporter of ASM.

“Markets like ASM create wealth and financial security for investors, companies and the nation,” said Ward, who played Scut Farkus in A Christmas Story. “DFS is Lex Luthor. ASM is just a small town boy from Kansas who’s gonna right the wrongs in the world.”

Nicholls also talked about his 70-goal season, playing with Wayne Gretzky on the Kings, being traded for Mark Messier, and playing Michael Jordan on the golf course.

Jake Brown is the Digital Program Manager at CBS Sports Radio and a columnist for CBS Sports Radio, CBS Local Sports, and CBS Local. He hosts the Play.it podcast Brown and Scoop, which focuses on sports and entertainment and features some of the best guests in the country. Jake lives in Queens, NY and has struggled living the life of a Mets, Knicks, and Jets fan.

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