A condensed version of this interview originally appeared in Forbes on September 28, 2017.

Jennifer Armbrust is the founder and director of Sister, where she cultivates teaching and tools for the feminine economy and runs Feminist Business School. Jenn and I recently discussed how entrepreneurs can build businesses that align with their values, cultivate deep meaning and earn money — all at once.

Stephanie: What is the Feminist Business School, and how do you run it?

Jennifer: Feminist Business School is an online school. My primary course is called Concepts and Conceptions. It’s a beginner’s course, but you don’t have to be a beginner in business. I’m working with feminist literacy, helping students understand what feminism is and how to find their own passion and purpose within its ideals. These ideals have been beautifully articulated by the second wave of black feminists, and I’m building coalition with their ideas.

The curriculum itself is dynamic. Through reading, journaling and writing, we work on unraveling our internalized sexism. We address questions like: What’s our internal relationship with money and power? What is empathy in business? How do you build business structures that honor intuition and make room for rest?

For me this work is a site of deep integration. I’m pulling from so many different places, especially my body and my own journey. There is a belief that when you go to work you have to leave a part of yourself at the door. But I think there’s an opportunity not to alienate ourselves in that way, but to integrate. Your business can be a homecoming.

How long have you been working on the Feminist Business School?

My whole life! It really does feel that way. My undergrad degree was focused on critical theory. Then I graduated and opened an art gallery in Portland, Oregon, working with emerging artists for 5 years. That was the beginning of my entrepreneurial career. I translated that to running a small design firm, and from there, I transitioned into doing strategy. Strategy is a place of play and ideas, and I realized I had an opportunity to bring back feminist theory in a way that might be useful and interesting. My business is this amazing nexus of all the facets of my life, and that fun pulls people in and sustains adventure. I really try to help entrepreneurs find the pleasure in their own work, because if that’s not there you’re going to burn out. Pleasure is integral.

A lot of your work centers on the feminine economy. What is the feminine economy and how does it differ from traditional capitalism?

The feminine economy is an idea that grew out of a gendered critique of capitalism. I’ve always been interested in the political economy and gender. As I got deeper into working with business, I started to see that masculine traits are the foundation of capitalism. It’s a system that rewards toxic and unhealthy masculine archetypes. The feminine economy asks the question, “If capitalism is an economy that values masculine traits, what could a feminine economy look like?”

Capitalism is both an economic order and an ideology. What I’m doing is working with the ideological piece. I’m not an economist. I’m asking what happens if we shift our priorities and values from masculine to feminine, and I’m inviting entrepreneurs to play with these new models.