In Canada, we do tend to be a bit more liberal than our neighbours to the south. But, while watching Discovery HD Canada, I was completely caught off guard by Hyundai’s new advertisement for the Elantra.

Is it too hot for daytime TV? Are we finally getting with the times? Or is this just an attempt to stroke the stereotypical male’s fantasies? Watch the ad below the jump and let us know what you think!

Over the years, Hyundai and other companies have made other homosexually themed ads – some successful and others total gaffs – but, it is refreshing to see some equality in automotive marketing. At least, that is my own opinion. What do you think?