A Stanford University study had kids taste food in McDonald packaging and unmarked packaging and asked which they preferred. The kids preferred the McDonald packaged food not realizing that they went for it because they were conditioned to believe "it must taste good."

You can be negative about the effects of advertising and packaging, but I think if you apply the lesson learned from the study noted above, you'll find that you can use this information positively.

After being inspired by the Stanford University study on McDonald's packaging effect on kids, I came up with an idea to get kids to eat their veggies as enthusiastically as 'snack'. If zip-seal bags would be pre-printed with cool graphics like those on national brand snack packaging (which kids love), then they might be more inclined to take, display and eat their healthy snacks in school with zest.

Well, Mobi has already created this product! They make a great array of appealing sandwich bags, pre-printed with various designs that can even give cut-up celery sticks a zap of show-off cool factor.

Mobi's bags would be perfect for influencing kids to see healthy snacks as the 'cool thing'.

As an added bonus, these bags are environmentally friendly. The materials used to make them are recycled and recyclable. Furthermore in 2008 the company plans to use strictly biodegradable films in their products.

In addition to the environment, they are also passionate about helping endangered species and global aid.

(sources: Mobi, Fancy Food & CNN)