My brother Pete and I have brought innovation to the shave business for many years, but for the last decade our focus has been on searching for the "Perfect Shave". And we found it! ...Actually, we made it for you and everyone to enjoy! Introducing SmartRazor:

Our pursuit for the perfect shave resulted in creating the new SmartRazor® with heated blades technology. The warm blades slice through hair effortlessly with virtually no tug and pull, like a warn knife through butter. It is scientifically proven through comprehensive laboratory testing that SmartRazor's warm blades slice through hair up to 200% easier than other brand's non-heated blades.

The warm blades provide for very comfortable, smooth shaves for men and women, like a spa-shave every day. Our grandfathers knew hot shaves were the best, now with SmartRazor, you can have the modern version of a warm soothing barbershop shave right at home just with the push of a button!

Help Us Evolve Shaving!

The R&D is finished and patents are filed. SmartRazor® has working prototypes. But we need your help to fund the production of SmartRazor® which we plan to deliver in late 2017. More than a disrupter, SmartRazor® is truly the Game Changer in the multi-billion dollar Shave / Razor industry.

SmartRazor's innovation is so unique that we prioritized protecting it. To date, there are 60 patents issued and pending in the USA and 42 other countries for our SmartRazor technologies.

Dollar Shave Club has disrupted and upgraded the marketing and delivery of razors. Now, SmartRazor® upgrades razors themselves! SmartRazor® finally brings Razors into the 21st century. SmartRazor® is the next generation of razors and is the first and only razor to have heated blades technology. The first and only razor to have a multi-function microprocessor on board. The first and only razor that is Smart!

SmartRazor® innovations bring a new level of shaving comfort and performance never dreamed before. With SmartRazor® you actually look forward to shaving as now it really feels good to shave. The morning dreaded task of shaving is transformed to your enjoyable and comforting personal grooming moment. We will be producing the next generation of new SmartRazors which is quite an upgrade from the status quo. You can be a part of the first major reinvent of razors in hundreds of years.

SmartRazors shave hair dramatically easier than non-heated blades. SmartRazor's® new heated blades technology brings heat to the cutting edge of the blades so they glide through your hair effortlessly with virtually no tug or pull for incredible comfort and shaving performance. Powered by battery and with a mini computer on board, SmartRazor® is the most advanced shaving razor on the planet.

Comprehensive Laboratory Performance Testing from Datapoint Labs, American Association for Laboratory Accreditation (A2LA #1242.01) and in accordance with ISO/IEC 17025 standards:

Human hair about to be cut with heated blade at Datapoint Labs

Force to cut hair with a leading brand's non-heated blade (avg. .084 newtons). Each line represents an individual hair.

Force to cut hair with SmartRazor's heated blade (avg. .028 newtons). Each line represents an individual hair.

Heated Blades force displacement lab testing graph. Test data from Datapoint Labs shows SmartRazor heated blades cut hair up to 200% easier than non-heated blades.

For centuries everyone has been seeking the "Perfect Shave", SmartRazor® is the Perfect Shave! The Future of Shaving is Here! SmartRazor® is Razor Evolution in real time! Finally Razors Get Smart!

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For years – at least since Fusion launched in 2005 – people have wondered what fully new system P&G's Gillette would come up with next. Some speculation has focused on a razor with heated blades. Well, now that system is here, but it's not from Gillette. SmartRazor is hitting the market, kind of, with a Kickstarter campaign that launched yesterday. The backers are not just scruffy bootstrappers who know nothing about bending metal. They also sell ShaveMate razors with shaving cream dispensed from the handle and backed via direct-response ads featuring prolific pitchman Anthony Sullivan. SmartRazor CEO Lou Tomassetti said he's gotten keen interest in the heavily patented SmartRazor since a 2015 teaser showing at CES, and most recently from big retailers. Now, he's just looking for the capital to make it. Another formerly scruffy startup, Dollar Shave Club, recently sold to Unilever for $1 billion... By Jack Neff

How To Battle Giants In Business - And Win

The men’s razor industry is as cutthroat as any, and led by Gillette, Schick, Dorco, and Dollar Shave Club, the latter recently acquired for $1 billion by Unilever, business is booming. Now, two brothers, Lou and Pete Tomassetti have set out to disrupt this category with SmartRazor, the only company making heated blade razors. The pair had already had success, selling their ‘Freedom’ all-in-one razor to the US Military during the Iraq and Afghanistan wars, followed by the launch of consumer ShaveMate models men and women. Lou Tomassetti says: “We bootstrapped SmartRazor ourselves and over the last 12 years of development have put in around $2 million in R&D, engineering, design, patents and IP work. This is the first time hi-tech merges with razors.” Their biggest challenges have been speed to market, working with a large electrical engineering firms and parts suppliers, and funding. Lou says: “We have paid forward from other inventions to fund SmartRazor, but we need investment to move forward, and will be launching our first Kickstarter campaign.” By Alison Coleman: I write about entrepreneurs, in particular, the disruptive ones

SMARTRAZOR IS THE HEATED RAZOR THAT PROMISES YOU A HOT SHAVE EVERY MORNING

For the majority of men, shaving is a morning necessity. But it doesn’t have to be: under the right circumstances, having a shave can be something enjoyable, rather than a chore to get out of the way as quickly as possible. That’s where SmartRazor, a new project currently raising funds on Kickstarter, comes into play. Created by two inventor brothers, Lou and Pete Tomassetti, it’s a razor with heated blades that promises — in the words of its creators — to “slice through hair effortlessly with virtually no tug and pull, like a warm knife through butter.” “With SmartRazor shaving feels good; you get super performance plus warm soothing shaving comfort at the same time,” Lou Tomassetti told Digital Trends. “The dreaded morning task of shaving now becomes a warm personal grooming moment. By Luke Dormehl

"It truly is an awesome feeling to shave with SmartRazor. The automatic heated blades stay warm continuously throughout your entire shave.” Tomassetti said that he and his brother have been in the razor industry for twenty years. “We were drawn to this space because we saw a gap in innovation,” he continued. “Many daily used products were taking advantage of new technologies coming forth, and yet razors seemed not to.” They certainly set about trying to change that. The unisex SmartRazor is the end result of 12 years of research and development, with 60 patents so far issued and pending in the U.S. and other countries around the world. It’s powered by a single AA battery, rechargeable using a stand, and which keeps the blades heated to a comfortably warm temperature throughout."

THE LATEST PRODUCTS, TREATMENTS AND BREAKING BEAUTY NEWS

This is the hot new razor (literally)...

Just when you think shaving technology has reached its peak, another innovation comes along. But this time we’re not talking about yet another blade—we’re talking about the addition of heat to ensure the closest, most comfortable shave yet. SmartRazor replicates the old-school technique of using a hot towel to soften hair and create an optimal shaving environment—without the extra step. Powered by a rechargeable battery that delivers heat directly to the blades, in turn making it 200% easier to cut through stubble with less tugging and irritation. Since I know some of you may be wondering about the blade-replacement situation, yes, you have to use SmartRazor cartridges to enjoy a warm shave. The SmartRazor has an estimated delivery date of November 2017, but if you back the Kickstarter now you can get the razor, charger and two cartridges for $79. Our calendar is marked because we can’t wait to try it and do a leg-by-leg comparison… What about you?