What is Villain Month?

Dan DiDio: When we launched the New 52 in September of 2011, we decided to do something different and daring each September to draw attention to our line and really focus on what our goals are for the year. What we did back in 2011 was relaunch our entire line. In 2012, we went back and looked at all our heroes with Zero Month and told some early stories and origins. This September we wanted to try something a little different and really explore our villain base, and show the challenges our heroes face with every story and every issue, because of the strength of the characters taking over their books in that month.

Jim Lee: To echo what Dan said, September has always been a big month for us and we look for an opportunity every year in September to do something big that really redefines the line and invites anyone who hasn't been following comics to step right in. We launched the New 52 with all-new continuity and new costumes, Zero Month was all about origins of our heroes, and now the villains are taking over. One of the strengths of the DC Universe has been the strength of the rogues gallery. Often times they're as famous – if not more infamous – than our heroes.