JACKSONVILLE, Fla. -- Swimsuit model and actress Kate Upton is on the mind of Jacksonville Jaguars quarterback Blake Bortles these days.

He talks about her to his coaches and his receivers on the practice field and during meetings.

She's particularly important when he approaches the line of scrimmage.

Along with being a successful supermodel, Kate Upton is the inspiration for one of the Jaguars' no-huddle calls. Larry Busacca/Getty Images

Upton is one of the no-huddle calls the Jaguars use. She's not the only one, either.

"We've got all kinds of code words for no-huddle stuff," Bortles said of the calls designed by offensive coordinator Greg Olson. "Whenever we installed the no-huddle last year, day five or six, there was a no-huddle list and there's the plays and the terms that go with them. It's kind of just word association."

Naturally, Bortles wouldn't detail exactly what the Upton audible would be, but he did say that the Jaguars have a long list of no-huddle calls named after female celebrities such as Upton, Beyoncé and Selena Gomez.

Receiver Allen Robinson said there is no particular reason a specific name is attached to a certain call and they can change week-to-week. One reason to change would be a microphone catching Bortles using one during a TV broadcast -- which is what happened during the Jaguars' preseason opener against the New York Jets. That's when we were first introduced to Kate Upton, the audible.

"Now you're in a day and age where there are so many no-huddle terms," Robinson said. "You've got to come up with something, something that people can relate to as well. I think for us being kind of an up-tempo offense and no-huddle being a big part of our style of play, I think it's real important that we have a decent amount of terms."

The Jaguars' no-huddle calls aren’t named only after women. For example, they have calls named after Floyd Mayweather, Yao Ming, Muhammad Ali and Bruce Springsteen.

"I love it," Bortles said. "I think we're really good at doing no-huddle. I think the guys enjoy it. I think it allows us to get going and tire the defense out and kind of simplify things. Guys are on top of it and smart with all the terms, I think, so I think it’s going to be something that’ll help us out."

Bortles didn't know the TV microphone had caught him using the Upton call, and when he was told he said the Jaguars might have to quit using it. But that's OK, though, because it's not his favorite call.

"Selena Gomez is No. 1," he said.