Billionaire Boys Club recently launched a new Bee Line collection called War and Peace. With tagline “Hate Has No Place In Our World,” the unmistakably socially-aware collection features a coach jacket, sweaters, shirts and hats among other items.

It follows logically BBC would name fashion-conscious Brendon Babenzien as the new creative director of BBC’s higher end division. The former design director of Supreme is known for his freethinking vision of challenging controversial practices in the fashion industry. Having successfully launched his brand Noah as a vehicle to express ideas and establish a relationship with the public, it appears Billionaire Boys Club wants to create the same aura for Bee Line.

How will Brendon Babenzien — distinguished by his quiet collegiate aesthetic — transform Bee Line? We are excited to watch the evolution.