The Global enhanced water market was valued at US$ 6.80 billion in 2018 and is anticipated to reach US$ 13.26 billion by 2025 displaying explosive CAGR of 10.04% over the forecast period (2019-2025). Enhanced water is primarily packaged water that is purified and is free from contamination. Available in plastic and glass water bottles, enhanced water is one of the convenient ways that can be used for drinking, household as well as commercial purposes. Enhanced water market has grown rapidly over the years and it has been estimated that approximately 600 million households consumed it in 2018. Moreover, despite ample initiatives undertaken to reduce plastic waste, oceans are swimming in plastic and enhanced or bottled water consumption is expected to stimulate to reach a volume of around 118 billion by 2022. Although bottled water was privileged to high class, foreign tourists and health-conscious people but the present decade has witnessed increasing popularity among average consumers. Life Cycle of Enhanced Water Growth in the travel industry coupled with the ever-expanding foodservice sector has tremendously influenced the market growth. While increasing population, spur in disposable income, rapid urbanization along with rise in healthcare awareness about waterborne diseases such as malaria, typhoid, diarrhea and food poisoning constitute to be the augmenting factors driving the demand for enhanced water market. Moreover, shift in living standards and growing awareness among the sophisticated business houses as well as corporate houses has accelerated the preference of enhanced water in recent years. Reasons to buy Enhanced Water: Concerns about the quality of tap water

Healthier than carbonated soft drinks and other beverages that consumers were drinking before

The availability of different flavors and types of flavored water

Don’t like the taste of tap water due to chlorine and other content To elaborate further, the US, China, Mexico, Germany and Italy presently hold the top five positions in the global enhanced water league table in terms of volume consumed. However, stringent environmental regulations imposed by the government on account of improper disposal of plastic bottles is expected to hamper the potential of enhanced water packaging market size over the forecast period (2019-2025). Demand for Enhanced Water in High and Low-Income Group Countries, Billion, Liters, 2010-2016 “Amongst water type, nutrient enhanced water tends to conquer the market during the forecast period. Currently the segment account for 42.9% share” Based on water type, the global enhanced water market is segmented into Nutrient Water, Electrolyte Water, Alkaline Water and Oxygenated Water. Nutrient Enhanced Water is expected to dominate the enhanced water market due to increasing awareness regarding the health benefits, extensive medical research and surging endorsements of athletes and celebrities. “Offline distribution channel was the most preferred channel among the end-users, with more than 81.9% share.” Based on the distribution channel, the market is bifurcated into offline and online distribution channels. Offline channels are expected to be the most preferred purchase channel among the end-users. The surging number of organized retailers such as supermarkets, hypermarkets, convenience stores, and discount stores in different countries proving to be extremely beneficial for the vendors operating in the enhanced water market during the forecast period. “Commercial End-users is expected to dominate the global enhanced water market during the analyzed period.” Based on end-users, the market is fragmented into residential and commercial end-users. Commercial end-users hold the maximum market and is expected to keep their dominance throughout the forecast, owing to the increasing demand for packaged water among big business houses and corporate offices “North America is the largest market for enhanced water and is expected to remain dominant during the forecast period 2019-2025” For a better understanding of the overall adoption and penetration of the global enhanced water, detailed analysis was conducted for different regions/country including North America, Europe, Asia Pacific and the Rest of the World. Among all these regions, North America constitutes to be the most matured enhanced water market. Europe and Asia-Pacific are expected to witness considerable growth over the analyzed period due to increasing per capita enhanced water consumption paired with surging urban population and increasing disposable income Competitive Landscape-Top 10 Market Players Over the past few years, the dominant players in this industry adopted a number of competitive strategies such as merger and acquisition, partnership and business expansion among others to expand their reach and market share. Some of the major players operating in the market include Danone SA, The Coca Cola Company, Pepsi Co Inc, Nestle, Otsuka Pharmaceutical Co. Ltd, FIJI Water Company LLC, Voss Water, National Beverage Corp., Spadel, and Bisleri International Pvt. Ltd. Reasons to buy: The study includes market sizing and forecasting analysis validated until 2025. The analysis presented in the report is a combination of deep-dive secondary research and input from Key Opinion Leader of the industry

The report presents a quick review of overall industry performance at one glance

The report covers in-depth analysis of prominent industry peers with primary focus on key business financials, product portfolio, expansion strategies and recent developments

Detailed examination on drivers, restraints, key trends and opportunities prevailing in the industry

Examination of industry attractiveness with the help of Porter’s Five Forces analysis

The study comprehensively covers the market across different segments and sub-segments

The study also covers the comprehensive country wise analysis in the specific region

Regions Covered: North America, Europe, Asia-Pacific and Rest of the World Customization Options: The Global Enhanced Water Market can be customized to the country level or any other market segment. Besides this, UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients.

1.1 Market Definition 1.2 Objective of the Study 1.3 Limitation 1.4 Stakeholders 1.5 Currency used in the Report 1.6 Scope of the Global Enhanced Water Market Study 2 RESEARCH METHODOLOGY OR ASSUMPTION 2.1 Research Methodology for Global Enhanced Water Market Study 2.1.1 Main objective of the Global Enhanced Water Market Study 3 INDUSTRY PERFORMANCE 4 EXECUTIVE SUMMARY 5 MARKET OVERVIEW 5.1 Market Introduction 5.2 Market Trend & Drivers 5.2.1 Modern Lifestyles 5.2.2 Ever-Expanding Food & Beverage Sector 5.2.3 Accelerating Disposable Income & Surging Population 5.2.4 Rise in Healthcare Awareness about Water Borne Diseases 5.3 Market Challenges 5.3.1 Water Scarcity 5.3.1.1 Key Facts on Drinking Water 5.3.2 Excessive Use of Plastic 5.4 Market Opportunities 5.4.1 India-Booming Potential Market 6 DEMAND AND SUPPLY SIDE ANALYSIS 6.1 Demand Side Analysis 6.1.1 Overview of Water Demand across the Globe 6.2 Supply Side Analysis 6.2.1 Top Product Launches 6.2.2 Major Strategic Alliances 6.2.3 Major Investments 6.2.4 Major Business Expansions 6.2.5 Major Merger & Acquisitions 6.2.6 Major Start Ups 7 LEGAL & REGULATORY FRAMEWORK - ENHANCED WATER 7.1 General Overview 7.2 Regulatory Authority 7.2.1 Safety Regulations of Bottled Water 7.2.2 Inspection of Bottled Water Plants 7.2.3 Sampling and Testing 7.2.4 State and Local Regulations 7.2.5 Developing New Regulations at FDA 7.3 Other Regulatory Activities 8 PROCESSING OF ENHANCED WATER 8.1 General Overview 8.1.1 12 Steps of the Quality Process of Enhanced Water 8.1.1.1 Source Receiving and Inspection 8.1.1.2 Activated Carbon Activation 8.1.1.3 Pre-treatment 8.1.1.4 Demineralization Process 8.1.1.5 Water Storage and Monitoring 8.1.1.6 Remineralization Process 8.1.1.7 Micro-Filtration 8.1.1.8 Ultraviolet Light Disinfection 8.1.1.9 Ozone Disinfection 8.1.1.10 Bottling Control 8.1.1.11 Packaging Control 8.1.1.12 Clean in Place Line Sanitation Process 8.1.2 Processing Stages of Enhanced Water 8.1.2.1 Water Filtration 8.1.2.2 Tank Venting 8.1.2.3 Carbonation 8.1.2.4 Bottle Blower and Bottle Washer 8.1.2.5 Bottle Filler 9 VALUE CHAIN ANALYSIS 9.1 General Overview 9.1.1 Intermediaries Involved in Enhanced Water Value Chain 9.1.1.1 Water from Natural Resources 9.1.1.2 Suppliers or Manufacturers of Bottles, Carbons and Plastic Cups 9.1.1.3 Suppliers of Labels, Closure and Seals 9.1.1.4 Mineral Water Producers 9.1.1.5 Distributors 9.1.1.6 Key Consumers 9.1.2 Stages in the Life Cycle of Enhanced Water 9.1.2.1 Manufacturing 9.1.2.2 Packaging 9.1.2.3 Distribution 10 COMPOSITION & SURVEY ANALYSIS ON ENHANCED WATER 10 Composition of Enhanced Water 10 Surveys Analysis of Enhanced Water 10.2.1 Health Benefits of Alkaline Water 10.2.2 Consumer Behaviour - Enhanced Water in North America 11 MARKET INSIGHTS BY WATER TYPE 11 General Overview 11.1.1 Alkaline Water 11.1.2 Nutrient Water 11.1.3 Electrolyte Water 11.1.4 Oxygenated Water 12 MARKET INSIGHTS BY DISTRIBUTION CHANNEL 12 General Overview 12.1.1 Offline Distribution Channel 12.1.2 Online Distribution Channel 13 MARKET INSIGHTS BY END USERS 13 General Overview 13.1.1 Residential End Users 13.1.2 Commercial End Users 14 MARKET INSIGHTS BY REGION 14 General Overview 14 North America Enhanced Water Market (2018-2025) 14.2.1 North America Enhanced Water Market, By Water Type 14.2.2 North America Enhanced Water Market, By Distribution Channel 14.2.3 North America Enhanced Water Market, By End Users 14.2.4 North America Enhanced Water Market, By Country 14.2.4.1 United States Enhanced Water Market (2018-2025) 14.2.4.1.1 US Enhanced Water Market, By Water Type 14.2.4.1.2 US Enhanced Water Market, By Distribution Channel 14.2.4.1.3 US Enhanced Water Market, By End Users 14.2.4.2 Rest of North America Enhanced Water Market (2018-2025) 14.2.4.2.1 Rest of NA Enhanced Water Market, By Water Type 14.2.4.2.2 Rest of NA Enhanced Water Market, By Distribution Channel 14.2.4.2.3 Rest of NA Enhanced Water Market, By End Users 14 Europe Enhanced Water Ecommerce Market (2018-2025) 14.3.1 Europe Enhanced Water Market, By Water Type 14.3.2 Europe Enhanced Water Market, By Distribution Channel 14.3.3 Europe Enhanced Water Market, By End Users 14.3.4 Europe Enhanced Water Market, By Country 14.3.4.1 Germany Enhanced Water Market (2018-2025) 14.3.4.1.1 Germany Enhanced Water Market, By Water Type 14.3.4.1.2 Germany Enhanced Water Market, By Distribution Channel 14.3.4.1.3 Germany Enhanced Water Market, By End Users 14.3.4.2 Italy Enhanced Water Market (2018-2025) 14.3.4.2.1 Italy Enhanced Water Market, By Water Type 14.3.4.2.2 Italy Enhanced Water Market, By Distribution Channel 14.3.4.2.3 Italy Enhanced Water Market, By End Users 14.3.4.3 Spain Enhanced Water Market (2018-2025) 14.3.4.3.1 Spain Enhanced Water Market, By Water Type 14.3.4.3.2 Spain Enhanced Water Market, By End Users 14.3.4.3.3 Spain Enhanced Water Market, By End Users 14.3.4.4 France Enhanced Water Market (2018-2025) 14.3.4.4.1 France Enhanced Water Market, By Water Type 14.3.4.4.2 France Enhanced Water Market, By Distribution Channel 14.3.4.4.3 France Enhanced Water Market, By End Users 14.3.4.5 Rest of Europe Enhanced Water Market (2018-2025) 14.3.4.5.1 Rest of Europe Enhanced Water Market, By Water Type 14.3.4.5.2 Rest of Europe Enhanced Water Market, By Distribution Channel 14.3.4.5.3 Rest of Europe Enhanced Water Market, By End Users 14 Asia Pacific Enhanced Water Market (2018-2025) 14.4.1 Asia-Pacific Enhanced Water Market, By Water Type 14.4.2 Asia-Pacific Enhanced Water Market, By Distribution Channel 14.4.3 Asia-Pacific Enhanced Water Market, By End Users 14.4.4 Asia-Pacific Enhanced Water Market, By Country 14.4.4.1 China Enhanced Water Market (2018-2025) 14.4.4.1.1 China Enhanced Water Market, By Water Type 14.4.4.1.2 China Enhanced Water Market, By Distribution Channel 14.4.4.1.3 China Enhanced Water Market, By End Users 14.4.4.2 India Enhanced Water Market (2018-2025) 14.4.4.2.1 India Enhanced Water Market, By Water Type 14.4.4.2.2 India Enhanced Water Market, By Distribution Channel 14.4.4.2.3 India Enhanced Water Market, By End Users 14.4.4.3 Australia Enhanced Waters Market (2018-2025) 14.4.4.3.1 Australia Enhanced Water Market, By Water Type 14.4.4.3.2 Australia Enhanced Water Market, By Distribution Channel 14.4.4.3.3 Australia Enhanced Water Market, By End Users 14.4.4.4 Japan Enhanced Water Market (2018-2025) 14.4.4.4.1 Japan Enhanced Water Market, By Water Type 14.4.4.4.2 Japan Enhanced Water Market, By Distribution Channel 14.4.4.4.3 Japan Enhanced Water Market, By End Users 14.4.4.5 South Korea Enhanced Water Market (2018-2025) 14.4.4.5.1 South Korea Enhanced Water Market, By Water Type 14.4.4.5.2 South Korea Enhanced Water Market, By Distribution Channel 14.4.4.5.3 South Korea Enhanced Water Market, By End Users 14.4.4.6 Rest of Asia Pacific Enhanced Water Market (2018-2025) 14.4.4.6.1 Rest of APAC Enhanced Water Market, By Water Type 14.4.4.6.2 Rest of APAC Enhanced Water Market, By Distribution Channel 14.4.4.6.3 Rest of APAC Enhanced Water Market, By End Users 15 Rest of World Enhanced Water Market (2018-2025) 14.5.1 Rest of World Enhanced Water Market, By Distribution Channel 14.5.2 Rest of World Enhanced Water Market, By Distribution Channel 14.5.3 Rest of World Enhanced Water Market, By End Users 14.5.4 Rest of World Enhanced Water Market, By Country 14.5.4.1 Brazil Enhanced Water Market (2018-2025) 14.5.4.1.1 Brazil Enhanced Water Market, By Water Type 14.5.4.1.2 Brazil Enhanced Water Market, By Distribution Channel 14.5.4.1.3 Brazil Enhanced Water Market, By End Users 14.5.4.2 Other ROW Countries Enhanced Water Market (2018-2025) 14.5.4.2.1 Other ROW Countries Enhanced Water Market, By Water Type 14.5.4.2.2 Other ROW Countries Enhanced Water Market, By End Users 14.5.4.2.3 Other ROW Countries Enhanced Water Market, By End Users 15 COMPETITIVE SCENARIO 15 Porter’s Five forces analysis 15.1.1 Bargaining power of the Supplier 15.1.2 Bargaining power of Buyer 15.1.3 Industry Rivalry 15.1.4 Availability of Substitute 15.1.5 The threat of New Entrants 15 Global Enhanced Water Market Share Analysis by Company, 2018 16 TOP COMPANY PROFILES 16 Danone SA 16.1.1 Key Facts 16.1.2 Business Description 16.1.3 Key Product/Services Offerings 16.1.4 Danone SA Growth Strategy 16.1.4.1 Danone Water Business at a Glance 16.1.4.2 Danone SA Business Objectives 16.1.5 SWOT Analysis 16.1.6 Key Financials 16.1.6.1 Revenue Split 16.1.7 Financial Overview of Danone SA 16.1.8 Research and Innovation in Water Business 16.1.9 Recent Developments 16.1.9.1 Product Launches 16.1.9.2 Strategic Alliance 16.1.9.3 Business Expansions 16 Coca Cola Company 16.2.1 Key Facts 16.2.2 Business Description 16.2.3 Key Product/Services Offerings 16.2.4 The Coca Cola Company Brands 16.2.5 The Coca Cola Network System 16.2.6 The Coca Cola Company Growth Strategy 16.2.6.1 Working Model of The Coca Cola Company 16.2.6.2 The Coca Cola Company Growth Strategy 16.2.7 SWOT Analysis 16.2.8 Key Financials 16.2.8.1 Revenue Split 16.2.9 Financial Overview of Coca Cola Company 16.2.10 Recent Developments 16.2.10.1 Product Launches 16.2.10.2 Business Expansion (Investments) 16.2.10.3 Merger & Acquisitions 16 Pepsi Co Inc 16.3.1 Key Facts 16.3.2 Business Description 16.3.3 Key Product/Services Offerings of Pepsi Co Inc 16.3.4 Pepsi Co Inc Growth Strategy 16.3.4.1 Pepsi Co Inc Goals to be Achieved 16.3.4.2 Pepsi Co Inc Mission & Vision 16.3.5 SWOT Analysis 16.3.6 Key Financials 16.3.6.1 Revenue Split 16.3.7 Financial Overview of Pepsi Co Inc 16.3.8 Recent Developments 16.3.8.1 Product Launch 16.3.8.2 Business Expansion 16 Nestle Waters 16.4.1 Key Facts 16.4.2 Business Description 16.4.3 Key Product/Services Offerings 16.4.4 Growth Strategy 16.4.5 Nestle’s SWOT Analysis 16.4.6 Objective to Improve Environmental Impact of Bottled Water Manufacturing: Nestle 16.4.7 Key Financials 16.4.8 Financial Overview of Nestle 16.4.9 Recent Developments 16.4.9.1 Product Launches 16.4.9.2 Partnerships (Strategic Alliance) 16.4.9.3 Business Expansions & Investments 17 Otsuka Holdings Inc 16.5.1 Key Facts 16.5.2 Business Description 16.5.3 Key Product/Services Offerings 16.5.3.1 Otsuka Holdings Inc Product Portfolio 16.5.4 Otsuka Holdings Inc Growth Strategy 16.5.5 Otsuka Holdings Inc SWOT Analysis 16.5.6 Key Financials 16.5.6.1 Revenue Split 16.5.7 Financial Overview of Otsuka Holdings Inc 16.5.8 Recent Developments 16.5.8.1 Product Launches 16.5.8.2 Strategic Alliance 16.5.8.3 Business Expansions 17 National Beverage Corp 16.6.1 Key Facts 16.6.2 Business Description 16.6.3 Key Product/Services Offerings 16.6.4 National Beverage Corp, Growth Strategy 16.6.5 National Beverage Corp SWOT Analysis 16.6.6 Key Financials 16.6.7 Financial Overview of National Beverage Corp 16.6.8 Recent Developments 16.6.8.1 Product Launches 16.6.8.2 Business Expansion 17 Spadel 16.7.1 Key Facts 16.7.2 Business Description 16.7.2.1 Key Facts about Spadel 16.7.2.2 Key Milestones Achieved 16.7.3 Key Product/Services Offerings 16.7.4 Spadel, Growth Strategy 16.7.5 Key Financials 16.7.5.1 Financial Overview of Spadel 16.7.6 Recent Developments 16.7.6.1 Product Launches 16.7.6.2 Merger & Acquisitions 17 Bisleri International Pvt Ltd 16.8.1 Key Facts 16.8.2 Business Description 16.8.3 Key Product/Services Offerings 16.8.4 Key Brands by Bisleri International Pvt Ltd 16.8.5 Bisleri International Pvt Ltd Growth Strategy 16.8.6 Bisleri International Pvt Ltd SWOT Analysis 16.8.7 Key Financials 16.8.7.1 Revenue Split 16.8.8 Financial Overview of Bisleri International Pvt ltd 16.8.9 Recent Developments 16.8.9.1 Product Launches 16.8.9.2 Strategic Alliance 16.8.9.3 Business Expansions 16.8.9.4 Merger& Acquisition 17 Fiji Water Company LLC 16.9.1 Key Facts 16.9.2 Business Description 16.9.3 Key Product/Services Offerings 16.9.4 Fiji Water Objectives 16.9.5 Fiji Water Company LLC Ltd SWOT Analysis 16.9.6 Recent Developments 16.9.6.1 Product Launches 16.9.6.2 Partnership (Strategic Alliance) 16.10 Voss Water 16.10.1 Key Facts 16.10.2 Business Description 16.10.3 Key Product/Services Offerings 16.10.4 Voss Water Growth Strategy 16.10.5 Voss Water Milestone Achieved 16.10.6 Voss Water SWOT Analysis 16.10.7 Recent Developments 16.10.7.1 Strategic Alliance 16.10.7.2 Business Expansions 16.10.7.3 Merger & Acquisitions

Analyzing the historical market, estimation of the current market and forecasting the future market for enhanced water were the three major steps undertaken to create and analyze the overall adoption of enhanced water at a global scale. Exhaustive secondary research was conducted to collect the historical market of the packaged water variant and overall estimation of the current market. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted with industry experts across value chain of the global enhanced water market. Post assumptions and validation of market numbers through primary interviews, top-down approach was employed to forecast the market size of enhanced water market globally. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the enhanced water. Detailed methodology is explained below: Analysis of Historical Market Size Step 1: In-Depth Study of Secondary Sources: Detail secondary study was conducted to obtain the historical market size of the global enhanced water market through company internal sources such as annual report & financial statements, performance presentations, press releases, sales figures etc., water supply, consumption trend, and external sources including trade journals, news & articles, government publications, economic data, competitor publications, sector reports, regulatory bodies publications, safety standard organizations, third-party database and other credible publications. For economic data collection, sources such as Trading Economics and Trade Map among others were used. Step 2: Market Segmentation: After obtaining the historical market size of the global enhanced water market, detailed secondary analysis was conducted to gather historical market insights and share for different segments & sub-segments for the enhanced water market. Major segments included in the report are water type, distribution channel and end-users. Further analysis was also done for major regions/countries to know about the overall adoption and penetration of enhanced water among the end-users. Step 3: Factor Analysis: After acquiring the historical market size of different segments and sub-segments, detailed factor analysis was conducted to estimate the current market size of the enhanced water market at global scale. Factor analysis was conducted using dependent and independent variables such as purchasing power and consumer behavior, towards the consumption of enhanced water, overall penetration of bottled water etc. The demand and supply-side scenario were also thoroughly studied by considering top partnerships, merger and acquisition, business expansion, product launches and start-ups. Current Market Size Estimate & Forecast Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at current market size, key players in the global enhanced water market, market shares of major players in the industry. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews. Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including market dynamics such as drivers & trends, restraints, and opportunities. After analyzing these factors, relevant forecasting techniques i.e. Bottom-Up approach was applied to arrive at the market forecast pertaining to 2025 for different segments and sub-segments in different regions/countries. The research methodology adopted to estimate the market size encompasses: The industry’s market size, in terms of the value of the global enhanced water market

All percentage shares, splits, and breakdowns of market segments and sub-segments

Key players in the global enhanced water industry in terms of their product portfolio, water variants offered as well as market share of each player. Also, the growth strategies adopted by these companies to compete in the ever-growing global enhanced market Market Size and Share Validation Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) in different region/countries. Primary research findings were summarized, and statistical analysis was performed to prove the stated hypothesis. Input from primary research was consolidated with secondary findings, hence turning information into actionable insights. Split of Primary Participants Market Engineering Data triangulation technique was employed to complete the overall market engineering process and to arrive precise statistical numbers of each segment and sub-segment pertaining to the global enhanced water market. Data was split into several segments & sub-segments and countries post studying various parameters and trends in the areas of applications of enhanced water. Main objective of the Global Enhanced Water Market Study The current & future market trends of the global enhanced water are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market not only at the regional level but also at country level, providing a platform for the industrial participant to exploit the untapped market to benefit as first-mover advantage. Other quantitative goals of the studies include: Analyze the current and forecast market size of global enhanced water in terms of value (US$)

Analyze the current and forecast market size of different segments and sub-segments of the global enhanced water market

Segments in the study include water type, distribution channel and end-users

Analyze the value chain involved in the industry along with the presence of various intermediaries. Detailed analysis of market drivers and restraints were also studied along with growth opportunities available in the market for the industrial participants

Customer and competitor analysis, etc.

Define and analysis of the government regulations for the enhanced water at a global scale

Analyze the current and forecast market size of the enhanced water market, in terms of value for regions/ countries including North America, Europe, Asia Pacific and Rest of the world Define and analyze the competitive landscape of the global enhanced water market and the growth strategies adopted by the market players to sustain in the ever-growing market in different countries of the region

Analyzing the historical market, estimation of the current market and forecasting the future market for enhanced water were the three major steps undertaken to create and analyze the overall adoption of enhanced water at a global scale. Exhaustive secondary research was conducted to collect the historical market of the packaged water variant and overall estimation of the current market. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted with industry experts across value chain of the global enhanced water market. Post assumptions and validation of market numbers through primary interviews, top-down approach was employed to forecast the market size of enhanced water market globally. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the enhanced water. Detailed methodology is explained below: Analysis of Historical Market Size Step 1: In-Depth Study of Secondary Sources: Detail secondary study was conducted to obtain the historical market size of the global enhanced water market through company internal sources such as annual report & financial statements, performance presentations, press releases, sales figures etc., water supply, consumption trend, and external sources including trade journals, news & articles, government publications, economic data, competitor publications, sector reports, regulatory bodies publications, safety standard organizations, third-party database and other credible publications. For economic data collection, sources such as Trading Economics and Trade Map among others were used. Step 2: Market Segmentation: After obtaining the historical market size of the global enhanced water market, detailed secondary analysis was conducted to gather historical market insights and share for different segments & sub-segments for the enhanced water market. Major segments included in the report are water type, distribution channel and end-users. Further analysis was also done for major regions/countries to know about the overall adoption and penetration of enhanced water among the end-users. Step 3: Factor Analysis: After acquiring the historical market size of different segments and sub-segments, detailed factor analysis was conducted to estimate the current market size of the enhanced water market at global scale. Factor analysis was conducted using dependent and independent variables such as purchasing power and consumer behavior, towards the consumption of enhanced water, overall penetration of bottled water etc. The demand and supply-side scenario were also thoroughly studied by considering top partnerships, merger and acquisition, business expansion, product launches and start-ups. Current Market Size Estimate & Forecast Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at current market size, key players in the global enhanced water market, market shares of major players in the industry. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews. Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including market dynamics such as drivers & trends, restraints, and opportunities. After analyzing these factors, relevant forecasting techniques i.e. Bottom-Up approach was applied to arrive at the market forecast pertaining to 2025 for different segments and sub-segments in different regions/countries. The research methodology adopted to estimate the market size encompasses: The industry’s market size, in terms of the value of the global enhanced water market

All percentage shares, splits, and breakdowns of market segments and sub-segments

Key players in the global enhanced water industry in terms of their product portfolio, water variants offered as well as market share of each player. Also, the growth strategies adopted by these companies to compete in the ever-growing global enhanced market Market Size and Share Validation Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) in different region/countries. Primary research findings were summarized, and statistical analysis was performed to prove the stated hypothesis. Input from primary research was consolidated with secondary findings, hence turning information into actionable insights. Split of Primary Participants Market Engineering Data triangulation technique was employed to complete the overall market engineering process and to arrive precise statistical numbers of each segment and sub-segment pertaining to the global enhanced water market. Data was split into several segments & sub-segments and countries post studying various parameters and trends in the areas of applications of enhanced water. Main objective of the Global Enhanced Water Market Study The current & future market trends of the global enhanced water are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market not only at the regional level but also at country level, providing a platform for the industrial participant to exploit the untapped market to benefit as first-mover advantage. Other quantitative goals of the studies include: Analyze the current and forecast market size of global enhanced water in terms of value (US$)

Analyze the current and forecast market size of different segments and sub-segments of the global enhanced water market

Segments in the study include water type, distribution channel and end-users

Analyze the value chain involved in the industry along with the presence of various intermediaries. Detailed analysis of market drivers and restraints were also studied along with growth opportunities available in the market for the industrial participants

Customer and competitor analysis, etc.

Define and analysis of the government regulations for the enhanced water at a global scale

Analyze the current and forecast market size of the enhanced water market, in terms of value for regions/ countries including North America, Europe, Asia Pacific and Rest of the world Define and analyze the competitive landscape of the global enhanced water market and the growth strategies adopted by the market players to sustain in the ever-growing market in different countries of the region