After H&M thought it would be cool to create an ad showing a young Black boy wearing a sweatshirt saying “Coolest Monkey In The Jungle”, we decided that enough is enough.

It shouldn’t take something like this to remind us that there are MANY other Black owned clothing brands that make casual wear and that actually appreciate your money. Here are some:

Black Owned Clothing Brands

SHOPPE BLACK (shameless plug)

Undefined Clothing

Black Bourgeois

AfricanRich

Salyel Paris

We Wear Wavy

This Is Cultured

Dif-Fer-Ent

Backtrack Vintage