Team Dignitas will rebrand to simply Dignitas, and has revealed a new logo and jersey design.

The organization’s apparel partner Champion has designed a line of jerseys and apparel with the new logo.

Dignitas will host a Brand Fresh Launch Party in collaboration with Buffalo Wild Wings on Nov. 9.

Team Dignitas , a prominent player in esports for the past 15 years, will undergo a brand refresh beginning today, dropping the “Team” from its name and operating officially as simply “Dignitas”. Additionally, the organization will change its logo from the iconic alien head to a silhouette of an owl meant to resemble the Owl of Minerva from Greek and Roman mythology.

In addition to the name change and logo redesign, Dignitas has collaborated with its new apparel partner Champion to develop reimagined jerseys and a new line of apparel. The jerseys will be on display this weekend when the organization’s Heroes of the Storm team competes in the Heroes of the Storm Global Championship (HGC) finals event at BlizzCon.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]It is rare to see a team alter its logo so drastically.[/perfectpullquote]

While many esports teams experiment with new jersey designs, it is rare to see a team alter its logo so drastically. In an effort to ease the transition for fans, Dignitas has released a video in which players and staff explain the meaning and goal behind the redesign, and express their excitement for the new logo. Dignitas will also host a Brand Fresh Launch Party on Nov. 9 in partnership with Buffalo Wild Wings that will include a meet and greet with select players.

Related Article: Team Dignitas Names New VPs of Marketing & Business Development

Initially launched as a Battlefield 1942 team, Dignitas rose to prominence in the early years of League of Legends as one of the original top level organizations in North America. Today, Dignitas competes in Rocket League , Heroes of the Storm, SMITE , Clash Royale , PlayerUnknown’s Battlegrounds , Super Smash Bros. Melee , and fields an all-women Counter-Strike: Global Offensive team.

In addition to Champion and Buffalo Wild Wings, Dignitas is sponsored by Raynor Gaming, Western Digital, Mountain Dew, HyperX , and Twitch .