

In order to raise consumer confidence in Chongqing, a local real estate developer decided that it would be a good idea to have a group of women dressed in traditional Chinese clothing lead some black bear cubs through the streets on chains.



Dangling from the bears’ necks were signs that read, “The real estate market is not a bear market. We have confidence in the real estate market.” Get it?

We can only assume that the promoters decided on this inspired stunt after a similar bull market promotion didn’t go quite as planned.



Unsurprisingly, everyone has found the stunt less clever than cruel and the pictures of second-level protected animals being dragged around the city streets to sell some property has attracted quite the backlash online. Many netizens have wondered how the developers got their hands on the bear cubs in the first place, while others simply asked that promoters be led through the streets in chains themselves.



Over the weekend, a real estate developer in Shenzhen didn’t even have to mistreat a single animal to sell off some 6 billion yuan’s worth of property in just six hours in a record-setting real estate rock concert. While such monumental deals in places like Shenzhen, Shanghai and Beijing may cast doubt onto China’s supposed property bubble, data shows that the industry’s situation is much different in China’s lower tier cities.

[Images via NetEase]

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