iPayYou, the Bitcoin wallet created by former top Amazon executive Gene Kavner, launched a new Pay-by-Twitter feature. Users are now able to send a payment by entering the payee’s Twitter handle instead of an email or bitcoin address, so transactions can be completed without exchanging private information.

“Twitter is one of the most widely used social media networks worldwide and despite the speed of technological innovation in the 21st Century, no other full-service bitcoin wallet offered this feature until now. With the new Pay-by-Twitter feature, iPayYou continues to offer consumers with easy ways to use Bitcoin as a payment method in everyday life, which has been our mission from the start,” commented Kavner.

To promote the use of the new feature, iPayYou has included the Twitter handles of US presidential contenders on their website supporters can donate to their campaigns. “We chose to use the presidential candidates as an example of how little information is truly required to send payments over our Pay-by-Twitter feature. It will open the doors for individuals to not only send payment to friends, families and colleagues but also support causes and charities which will benefit from its true peer-to-peer functionality,” Kavner said.

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Commenting on the announcement, Bitcoin evangelist and iPayYou investor Roger Ver said: “iPayYou is one of the most exciting new companies in the bitcoin industry which is directed at consumers. Their new Pay-by-Twitter feature is just one example of how iPayYou are paving the way to promote the mass adoption of bitcoin.”

Beyond politicians, we can see this service becoming a way for followers of certified Twitter celebrities to make sure they send Bitcoin to the right person. This will avoid repeating events such as when Martin Shkreli claimed he was duped out of $15 million paid in bitcoin sent to Kanye West.