USERS of the Xbox One are reporting a peculiar phenomenon — ‘Breaking Bad’ star Aaron Paul is turning on their consoles.

Manufacturer Microsoft released an advertisement earlier this month that shows Paul using the voice command function to activate the device, Cnet reports. Now gamers are complaining their consoles are turning on whenever the ad is aired.

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The sensitive microphone in the console has been designed to allow users to switch the device on, even from across the room, with the command “Xbox On”. Other commands use the Kinect sensor to allow remote launching of games and to access to the Xbox store to buy related goods.

HAHAHA omg. @aaronpaul_8 just turned my Xbox One via the Xbox advert. (Which triggered the IR blaster to switch my TV off..) Amazing. — Qassim (@DrW_Qass) June 12, 2014 Sub-type: comment CAPTION: HAHAHA omg. @aaronpaul_8 just turned my Xbox One via the Xbox advert. (Which triggered the IR blaster to switch my TV off..) Amazing. & mdash; Qassim (@DrW_Qass) June 12, 2014 Sub-type: comment CAPTION: HAHAHA omg. @aaronpaul_8 just turned my Xbox One via the Xbox advert. (Which triggered the IR blaster to switch my TV off..) Amazing. & mdash; Qassim (@DrW_Qass) June 12, 2014

@Xbox your new TV advert is annoying the hell outta me. Aaron Paul keeps turning my console on… #stooooop — Tom Neal (@TomNeal) June 12, 2014 Sub-type: comment CAPTION: @Xbox your new TV advert is annoying the hell outta me. Aaron Paul keeps turning my console on … #stooooop & mdash; Tom Neal (@TomNeal) June 12, 2014 Sub-type: comment CAPTION: @Xbox your new TV advert is annoying the hell outta me. Aaron Paul keeps turning my console on … #stooooop & mdash; Tom Neal (@TomNeal) June 12, 2014

The effect has some gamers pondering why Paul’s other filmed voice commands don’t also trigger a response from their Xbox units and querying if the company intended it to happen.

Users affected by the issue can turn off the Kinect sensor to prevent the console responding to voice commands.

Originally published as Why Aaron Paul annoys gamers