Before Sunday's game against the Washington Redskins, the St. Louis Rams will hand out fake Jeff Fisher mustaches to fans in an attempt to break a Guinness World Record.

The St. Louis Post Dispatch reports the team has filed paperwork with Guinness in order to best the world record of 227 people wearing fake mustaches at the same time. Given that it's the season opener and Robert Griffin III will be in town, St. Louis, the 31st-ranked team in NFL attendance last season, will theoretically have enough fans in attendance to break the mark.

The Rams aren't wasting any time in honoring their mustachioed coach. Sunday will be Fisher's home debut with the team. The rush in whiskered honorifics either suggests this gimmick was developed by an excited PR department in the seconds after Fisher agreed to coach the team last January or that said PR team is exclusively made up of members of the family Selleck.

Fisher has recently been nominated for the Robert Goulet Memorial Mustached American of the Year, an honor that's the facial-hair equivalent of the Nobel Prize or Academy Awards. He spoke about the honor during a press conference this week.

"You know, I'm here to talk about the Redskins," he said, according to the Post Dispatch.

Fisher doesn't have a son-in-law, which is a shame because it'd be great if someone could come out in the middle of the game to comb his 'stache if it were to become unkempt during a tirade against replacement refs. Jerry Jones knows what I'm talking about.