Here’s yet another trademark lawsuit involving a brewery. This time, however, the defendant isn’t another brewery but a DUI attorney using an allegedly confusingly similar logo.

Plaintiff B. C. Marketing, Inc. is an Oregon corporation based in Hood River, Oregon. Plaintiff does business as Full Sail Brewing Company. Since at least as early as 2005, Plaintiff has been selling beer under the trademark SESSION, including a distinctive shield logo trademark.

Defendant is an Atlanta, Georgia-based DUI attorney that has been using a similar logo to promote his legal services to “beer drinkers.”

Take a look at the two logos. Confusingly similar? Note that Defendant has been using the logo on paper bags “designed and distributed for the express purpose of holding a can or bottle of beer.” (See image in Complaint below.) While this may have seemed like a cute marketing idea at the time, surely the Defendant can’t be so invested in his logo as to justify litigation in federal court. I expect this lawsuit will be resolved fairly quickly…stay tuned for updates.

B.C. Marketing Concepts Inc. v. The Sessions Law Firm LLC

Court Case Number: 3:14-cv-01087

File Date: Tuesday, July 08, 2014

Plaintiff: B.C. Marketing Concepts Inc.

Plaintiff Counsel: Charles H. DeVoe, Thomas J. Romano of Kolisch Hartwell PC

Defendant: The Sessions Law Firm LLC

Cause: Federal Trademark Infringement, Federal Unfair Competition, Federal Trademark Dilution, State Trademark Infringement, State Unfair Competition, State Trademark Dilution, State Law Product Disparagement, Tortious Interference with Contractual Relations

Court: District of Oregon

Judge: Michael H. Simon