We Canadians love our water, or so we say. In national polls we’ve declared it our most valuable natural resource.

We just wrapped up Canada Water Week. And Toronto will host a festival of documentaries about water starting this Wednesday.

We’re perfectly happy to celebrate the abundance of fresh, drinkable water in lakes and rivers across the country.

Yet somehow, when we’re looking to quench our thirst, an awful lot of us reflexively reach for bottled water, not that same fresh, drinkable water available at a tiny fraction of the price simply by turning on the tap.

Our overreliance on bottled water is a waste of money and a detriment to the environment. It’s time we resolved to end it.

Bottled water has become an enormous industry. Astonishingly Canadians now spend about $2.5 billion on it every year. We guzzle 2.5 billion litres, or more than 71 litres a year for every man, woman and child – three and half times the amount we drank 20 years ago. This, despite having some of the cleanest drinking water in the world.

To be sure, there are parts of Canada, in First Nations communities and remote locales, where tap water is not safe to drink. But the vast majority of people in urban areas have nothing to worry about.

Here in Toronto, water from Lake Ontario is painstakingly treated before it reaches our homes. The city samples our drinking water every six hours to check for bacteria.

Canada’s bottled water industry has argued that customers actually drink tap water at home and buy bottles when they’re out as an alternative to other packaged drinks, like pop or juice.

But that suggests a troubling degree of lazy consumerism and a willingness to succumb to corporate marketing.

You can likely get free tap water at almost any establishment that will sell you bottled water, though they won’t necessarily advertise that fact.

The menu at McDonald’s, for instance, features bottles of Dasani, though if you want water instead of Coke with your Big Mac, servers can fill up a cup from the tap, at little or no charge.

Likewise, Tim Hortons will serve you a cup of water for free if you ask, but the chain specifically recommends bottled water in its online list of “better-for-you menu offerings.”

Of course, the worst slight against bottled water is that it’s a needless burden on the environment.

Nestle, which controls about 30 per cent of Canada’s bottled-water market, says 70 to 75 per cent of Ontario water bottles get recycled.

Stewardship Ontario, which helps fund blue box programs across the province, estimates that only 66 per cent of all household plastic beverage containers are recycled. Environmental groups say the figure is much lower.

By any measure, though, a significant proportion of our plastic drinking bottles end up in landfills where they will sit for centuries.

So what's to be done? Promising efforts are already being made to wean Canadians off the bottle. Toronto is one of more than 80 Canadian towns and cities that restrict the sale of bottled water on municipal property.

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But making the move back to tap water will also require making it more easily available in public. That means bringing back the old drinking fountain, which has largely gone the way of the phone booth. Once a staple of the public space, fountains are increasingly rare. Those that remain are often broken or poorly maintained.

To get Canadians back on the tap, we need city staff to ensure our parks and other public spaces have working fountains. Our schools should have more fountains and fewer bottle-dispensing vending machines. Private buildings like malls and offices should also make drinking water readily available.

Governments are quite good at helping us break our bad habits, as we've seen with cigarettes and plastic bags. Our reliance on bottled water is no different. It’s time to make the clean, fresh, drinkable water that we’re so keen to celebrate a greater part of our lives.