Reddit, which bills itself as "the front page of the internet," has made other moves to bolster its ad platform. It started rolling out a redesign to its users at the beginning of April, which Jandali said could make the site easier to navigate for new users and help grow existing communities. It also hired Time veteran Jen Wong as chief operating officer this month. Reddit said in an announcement on its blog that one of Wong's goals would be to help the company build out its offerings for advertisers.