Dear Friend, In this week's newsletter, I want to address the question, What's in a subliminal program? I was recently asked if all subliminal products are basically the same. The quick answer is absolutely not! Just because a product is labeled as subliminal does not equate to sameness in any way whatsoever. Let me flesh that out some. Silent or Subliminal? Years ago I was asked to assist a company in trouble with an Attorney Generals office for making claims that the AG wanted substantiated. The threat appeared to exist in the evidence demonstrating efficacy from the use of subliminal programs, and since I had done more research at the time than probably anyone else in the field, I agreed to help this company. To that end, I requested a statement from the audio engineer informing me of his method for mixing the subliminal content. The engineer obliged and informed me in writing that he mixed the verbal messages 50db beneath the primary carrier (music or water sounds). Now think about that for a minute. The theoretical limit to most home stereos is around 30 to 40db. Anything beneath that is simply nonexistent in terms of reproducing the so-called subliminal content through some playback device. I think of this sort of mixing as invisible and many companies still simply bury the messages so well that they are gone for all intent and purposes. Technology So the first issue when comparing subliminal programs is the technology or method used to accomplish this without losing all or part of the message. You see another thing that can happen as a result of partially burying messages is that the words can become disengaged from their original meaning. For example, we might process the con in confidence or the sin in sincerely missing the entire word meaning simply because of the method used to hide the messages. Once again, the first concern is technology. Next we shift to the subliminal content. Now some companies tell you that the messages are a secret and that if you know what they are then they will not work, and this is pure unsupported hogwash! There is no real basis for this argument. As far as I'm concerned, I want to know what messages I'm being programmed to accept—and you should want to know! Messages That said, there are those messages, that no matter how well-intentioned, can defeat your goal or objective from the get go. Take for example messages that are delivered in the second person, such as "You are good." When you process subliminal messages they enter your stream of consciousness, thereby priming your self-talk, your expectation—indeed, your belief. So let's say you want to build your esteem because you feel inferior and inadequate, and you play the message "You are good." Obviously when this message enters my self-talk it validates the fact that you—some other person, is good and that in no way helps me with my feelings of inadequacy or inferiority. As such, the message must be in first person—"I am good!" Let me take another example of poor messaging. Let's say that you are a heavy smoker and you want to cut down. Let's say you currently smoke two packs, or 40 cigarettes a day. So you create your subliminal affirmation, "I find twenty cigarettes a day more than enough for me." The problem with an affirmation of this nature comes in how the mind tumbles words, a process known as subconscious cerebration. Think of a lottery drawing on TV with the balls tumbling before one is drawn—now think of your mind playing with sentences in this same way. Alas, when we tumble this seemingly positive affirmation we discover that it can easily become, "I find more than 20 cigarettes a day enough for me." The design behind the meaning of this affirmation has not just been lost—it's been reversed. Not All Alike Now there are still a number of other matters that should be considered before choosing the subliminal program that you're going to work with, but the answer to today's question should be obvious. No—not all subliminals are alike! I have contributed Journal articles and written entire books on this subject, but this should give you enough information to consider before plugging your mind into some unknown subliminal product. As always, thanks for the read and I appreciate your feedback. Eldon Taylor P.S. Read a free report on subliminal technology here. We have conducted a number of tight double blind scientific studies on InnerTalk, and so have many independent researchers at leading Universities such as Stanford. To the best of my knowledge, InnerTalk is not just the only patented audio subliminal technology but the only one that has been demonstrated effective in double blind studies! P.P.S. If you enjoy these newsletters, please remember to share them with your friends and family. There are easy share buttons at the top of this newsletter. Please also be sure to friend Ravinder and me on Facebook as we both love interacting with you all. You can also read (and subscribe to) my regular blog here.