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A clothing store called ‘Hitler’ has upset residents and the small Jewish community in Vastrapur, in Ahmedabad, India. The shop owners do not find the name objectionable.“We had put up a cloth banner for over a month saying ‘Hitler opening shortly’, no one objected to the name then,” Rajesh Shah, the co-owner of the shop told Times Of India.

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“Hitler was a nickname given to my business partner Manish Chandani’s grandfather because of his strict nature. Frankly, till the time we applied for the trademark permission, I had only heard that Hitler was a strict man. It was only recently that we read about Hitler on the internet. We have spent Rs 40,000 on the banner, couple of other thousand on visiting cards and branding activity. We have run out of money now. We are willing to change the name if we are compensated for the board,” said Shah.

However, the Friends of Israel organization from Vadodara objects the name of the store and wants the owners to change it. They ask how can anyone celebrate a person like Hitler in the city of Mahatma Gandhi and non-violence.

A member of the Jewish community who visited the shop recently claims that the owners knew exactly who the Hitler was and what he stood for. In a conversation, the owners told him that the name brings good business since the store’s launch a week earlier.