Bitcoin, the decentralized digital currency that’s been on a wild price run in recent weeks, is attracting attention from all pockets of the financial industry.

One of the first shareholder questions asked at Discover Financial Services’ annual meeting was how Bitcoin could affect it. CEO David Nelms says the credit card company is following it but “we at this time don’t see significant impact.”

“It’s a fairly niche type of thing,” Nelms says. “I guess I would be a little surprised if bitcoins actually had an effect…on us over time.”