Sprint Kills $15 Unlimited Data Deal Early Citing 'High Demand' In what's a very Sprint-esque sort of move, the company has been forced to kill a promotion offering users unlimited data for $15 (plus taxes and fees) after demand was notably higher than Sprint expected. The promo was only just unveiled one week ago, and while Sprint would only originally say it was to run for a "limited time," it's pretty clear that the company had intended to offer the promo for more than just a week.

quote: The company plans to end the aggressive offer this Friday night at 11:59 p.m. ET, citing heavy demand from customers. Sprint would not comment on how many people have taken advantage of the promotion. Those who have gotten into the promotion, or who sign up before it expires, will be able to keep the $15 per month rate. Those hoping to nab the deal before it expires tomorrow can head over to the The company told USAToday that "heavy demand" was responsible for Sprint's premature axing of the offer, but refused to specify precisely what this meant or how many users had signed up when pressed by the outlet:Those hoping to nab the deal before it expires tomorrow can head over to the Sprint promotional website for the offer, though we've heard a few users say they never actually got the website to work and weren't able to sign up for the offer in the first place.Note that Sprint's particular definition of "unlimited" in this instance includes throttling video streams back to around 480p (usually around 1.5 Mbps), music up to 500 Kbps, and video game streams up to 2Mbps, with lines additionally subject to "data deprioritization during congestion."







News Jump Starlink's Network Faces Huge Limitations; AT&T Whines T-Mobile Merger Put Too Much Spectrum In One Place; + more news WISPs Get CBRS Range As Great As Six Miles At 100 Mbps Speeds; Windstream Officially Exits Bankruptcy; + more news Charter Relaunches Free 60-day Internet And Wi-Fi Offer; NCTA: FCC Should Stick With 25/3 Speed Threshold; + more news Comcast Shuts Off Internet for Subs Who Were Sold Service Illegally; AT&T, Verizon Team To Stop T-Mobile 5G; + more news California Defends Its Net Neutrality Law; AT&T's Traffic Up 20% Despite Data Traffic Actually Being Down; + more news Are The Comcast-Charter X1 Talks Dead In The Water?; AT&T May Offer Phone Plans With Ads For Discounts; + more news Europe's Top Court: Net Neutrality Rules Bar Zero Rating; ViacomCBS To Rebrand CBS All Access As Paramount+; + more news Verizon To Buy Reseller TracFone For $7B; 5G Not The Competitive Threat To Cable Many Thought It Would Be; + more news MS.Wants Records From AT&T On $300M Project; Google Fiber Outages In Austin, Houston, Other Texan Cities; + more news States With The Biggest Decreases In Speed; AT&T Hopes You'll Forget Its Fight Against Accurate Maps; + more news ---------------------- this week last week most discussed

Most recommended from 48 comments



Economist

The economy, stupid

Premium Member

join:2015-07-10

united state 5 recommendations Economist Premium Member Sprint thinks they can lose a buck and sub... ...and make it up in volume. Explains much about their financial situation.

WHT

join:2010-03-26

Rosston, TX 4 recommendations WHT Member High Demand Sprint: "demand was notably higher than Sprint expected"



Wow...you didn't see that coming. Srsly? SMH

mt999999

join:2016-06-16

East Liverpool, OH ·AT&T DSL

3 recommendations mt999999 Member Nothing new The end date for the promo has been counting down on the website for days now. At least the past 3-4 days; there is a count-down on the kick-start page. It was always intended to be a limited-time offer. When calling 1-800-SPRINT1, the agent told me that it will only last about a week. This was planned well ahead of time; likely just to get a boost in subscriber numbers. Good numbers make everyone feel good! In my experience, that is how sales works... LOL... Sprint execs: "Yay, winning!" tmc8080

join:2004-04-24

Brooklyn, NY 2 recommendations tmc8080 Member pulling the merger strings apparently, it would have cannibalized their higher priced customers and that is what they did not want to have happen.. as it is, we will probably see these low cost tiers disappear in the newly merged company, and that will be a sad day when customers decide to go without because the new tmo will profiteer and make cellular's bottom line price UN-affordable.



** The $15ish price point is an important one.. it gets customers from limited bucket tier plans onto unlimited and paying more per month (and having ALWAYS ON unlimited data), but not breaking the bank. brianiscool

join:2000-08-16

Tampa, FL 2 recommendations brianiscool Member lol All wireless providers oversell their spectrum. Then once their network is unbearable the upgrade their infrastructure again.