In a time when the economy is surging forward at a tremendous rate, Americans still list jobs as one of the most important needs as the country moves forward. This is understandable, as automation and low-wage employment continue to darken the job market for many middle and lower income citizens. We are a country reeling from an ever-shifting economy, desperately trying to keep up.

The word “desperate” is important to focus on here. I am going to step outside the numbers world right now and talk about my own personal perspective on what’s happening in so many cities across this country.

In nearly every city I’ve visited, there is a seemingly unavoidable pattern whereby developers and investors look to capitalize on downtown development projects, promising an abundance of jobs, increased vibrancy and higher revenue for surrounding local establishments. Often, developers have the city’s best interest in mind when proposing these large-scale projects in an effort to generate revenue for themselves, as well as improve the surrounding community. Just as often, developers and investors sell local governments and citizens on projects that horribly inflate job and economic impact projections in an effort to win the bid.

Honestly, you can’t fault either of these motives. Everyone’s just trying to compete, right? Furthermore, sometimes investors and developers don’t know what projects truly promote a stronger urban economic environment, they simply look to add vibrancy where there was none before, even if it adds little or no value in the long run.

With this in mind, the responsibility falls on us as local residents, community leaders and government officials to make quality decisions regarding large-scale development projects. The problem is, we are not very good at it. Here’s why.

WE NEED MORE JOBS!

Let’s be honest, we are a country obsessed with jobs. More specifically, we are obsessed with the idea of what jobs used to be instead of embracing the service-oriented job market of today’s America. Any time anyone mentions the possibility of new jobs in our area, nobody cares what overall effect the job producer may have on the surrounding economic and social fabric. The proliferation of Walmart stores is the perfect example, as countless studies clearly show that the discount supergiant actually costs counties livable wage jobs in favor of minimum wage employment. Yet poor communities continue to clamor for big box solutions that actually weaken their economic environment because A) they promise jobs and B) they have really really cheap stuff.

Furthermore, developers will often include construction jobs in their projections. While these are important and necessary to our local economy, they are temporary and should not be included in long term economic impact projections.

Lastly, the economic impact that expensive entertainment venues have on downtown economies is also often inflated. These venues, like sports stadiums and theaters are inactive most of the time, and the number of people that patronize other local establishments before and after an event is always lower than expected. This can be helped by creating a strong walkable environment and connecting venues with local restaurants and retailers, but the goal, instead, is typically to move people in and out as quickly and easily as possible.