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The ads placed on the side of 30 trucks showed a woman cupping her breasts in her hands with the nipples just out of sight thanks to a thin blue strip.

Across the strip it read: "They Attract".

But as the vans trundled around the streets, they left a trail of carnage in their wake with 517 accidents being reported.

As police started to get complaints from irate drivers they sent out patrols on a mission to ban the boob from the Moscow roads.

Motorist Ildar Yuriev, 35, said: "I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by.

"Then I was hit by the car behind who said he had been distracted by the truck.

"It made me late and left my car in the garage and although I am insured I am still out of pocket."

A spokesman for the Sarafan Advertising Agency that organised the promotion said: "We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport.

"We wanted to draw attention to this new format with this campaign.

"In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance."