Motorola released a new version of their Razr phone which is competing LG, Samsung, and other foldable smartphones. It was more than a decade ago that Motorola Razr was the iPhone device to have in the United States.

Now the smartphone is capable of 128GB of internal storage, 2.2 GHZ of processors, 6GB of memory, 6.2 inches of display when it’s open, 205g of weight, and color black that’s coming in store with the details. It’s basically the first model Razr on steroids of functioning and competing with android and sort of iPhone in some ways.

The cost is $1500 which is as expensive as other foldable smartphones. The price is not similar to regular smartphones such as android and iPhone rather the display takes the extra expenses out.

This phone used to be popular for texting and calling back in the days when it was the phone to have. Now, due to its new functions added to it the company wants to bring back its popularity. Among certain markets and audiences this phone can be the go to gadget.

The strategy is that it has the shic style, elegant to carry, now it is touch, small, and new device in the market. Within the high SES class society such as Socialites, this can be popular and cheap at its expense to have for Europeans and Middle Eastern rich people.

For Asian society it’s nice rather not patriotic since they can own Samsung or LG to support their nation. Among other audiences such as gadget savvy people this device is just cool to see what it does and capable of doing since they can’t do their programming or capable of all the functions as a computer. Among teenagers it’s high caliber rather too much for their parents to provide their children with which they would opt for a android or Apple devices for security purposes.

This shows that Motorola is making a comeback into smartphone field after their one hit wonder with Razr back in 2006. Will they be the comeback king? It’s impossible.

Apple has dominated the user experience of simplicity with Android being economic and functioning as windows for people, Motorola needs to be as easy to use and capable to do much of the functions as well.

For carrying its very small compare to the market of smartphones at the moment. The display is not as wide rather long. This shows they wanted to keep the original interface and user experience of the market which is why iPhone has been successful.

If they make a comeback it won’t be for the price or the function rather for the easy to carry and it’s stylistic view among people. It’s very nice to see it coming to market and making more generations from it which it could be similar to Amazon phone when they had to get rid of the product. Now it’s up for grab and from what it seems the smartphone market is saturated differently than bringing the nostalgia back in the field.