Heidelberger Druckmaschinen AG announced it is extending its digital printing portfolio for drupa 2016 with a world premiere of B1-format, inkjet-based system called Primefire 106.

The inkjet technology was built leveraging Heidelberg’s offset technology and the inkjet developments of Fujifilm. Heidelberg explains its core competencies of technologies like non-contacting paper sheet guide, feeder and delivery are incorporated into the system. Primefire 106 is aimed at short to medium production runs.

“With the world premiere of the Heidelberg Primefire 106 we have reached another milestone in our digital strategy: achieving success in working with partners to bring systems to the market within the shortest time,” Stephan Plenz, Member of the Management Board and responsible for Heidelberg Equipment. “This will help our customers to address the increased market challenges in a digitized world in the future also.

Advertisment

“Now we are the first provider to enable the industrial and integrated production of digital printed products in the Smart Print Shop,” continued Plenz. “At the same time, in doing so we are also opening up opportunities for the future growth of Heidelberg.”

World premiere of the “Fire” product line: Heidelberg introduces a standardized portfolio name for its entire digital printing offering

As of drupa 2016, Heidelberg will introduce its entire digital printing portfolio under a standardized product line name, called Fire. “The name Fire for our digital printing portfolio stands for performance, dynamism and growth – and also for digitally transmitting data and ink onto different surfaces,” said Jason Oliver, Head of the Digital Division at Heidelberg. “We want to send a clear message to our customers that we have one of the highest performance digital printing offerings in our industry.”

As a result, the Heidelberg digital printing portfolio will have the following structure as of drupa 2016: Primefire 106; Versafire CP/CV is the new name for the existing Linoprint CP/CV digital printing systems (launched in cooperation Ricoh in 2011); Gallus Labelfire 340 is the new product name for the former Gallus DCS 340 for digital label printing; and Omnifire 250/1000 is the new name for Heidelberg’s 4D printing systems, replacing the former name Heidelberg Jetmaster Dimension 250/1000.