Article content

Officials at Canadian cannabis company The Cronos Group say they are confident the name they have chosen for one of their pot brands will not appeal to children.

It’s called Spinach.

We apologize, but this video has failed to load.

tap here to see other videos from our team. Try refreshing your browser, or Trailer Park Buds? Cannabis companies devise catchy brand names amid strict Health Canada rules Back to video

The brand is for “fun-loving mature adults who are sick of hearing about kale,” says the cheeky explanation from the company that operates growing facilities in Ontario and B.C.

Spinach is one of the more fanciful names among the brands that will be on sale when Canada legalizes recreational pot on Wednesday.

A catchy name is key for companies building brands from scratch in a new industry that is heavily regulated. Companies are banned from most advertising because the federal government wants to squelch the promotion of pot.

When customers stroll into pot stores or shop online they will be confronted with dozens of products sold in plainish packages dominated by health warnings. Cannabis companies can choose a single colour for their packages and add a small brand logo.