I am sorry to do this to you City of Fremantle administration, but how can you get it so wrong?!

The new road sharing signs painted along Marine Terrace at the Esplanade are totally useless. This is a good concept with a lamentable and laughable execution.

It is a cutesy gimmick that does not work because the signs are barely visible from a moving car. The dimensions and colours are all wrong.

They are good signs for pedestrians but wrong and ineffective for motorists, because one has to be almost on top of them to see them properly.

Signs painted on roads need to have a longer vertical image because of the perspective, as they do on footy grounds where they paint distorted signs on the turf so that they are very visible from the camera angles. Surely CoF officers and designers should know these things.

Here some of the info Fremantle City put out to the public about the signs:

As part of creating a more welcoming and safer urban environment in the Fremantle city centre for all transport modes, the City is trialling the use of ‘fun’ transport symbols in key areas of activity on roads or paths.

To trial this concept, we are installing five clusters of symbols (a car, a bicycle and a heart) on Marine Terrace parallel to Esplanade Park.

This section of Marine Terrace is a key link for motorists, cyclists and pedestrians moving between the city centre, Esplanade Park, the Fremantle Youth Plaza, Fishing Boat Harbour and Bathers Beach.

The symbols will be located before key pinch points on this stretch of road and before the speed reduction platforms near the intersections of Marine Terrace with Essex Street and Collie Street.

Roel Loopers