Twitter’s loss appears to be Reddit’s gain. The bare-bones link-sharing site has hired Mark Luckie as its first head of journalism and media.

“I have some news to share,” Luckie tweeted on Tuesday. “I’ll be joining the Reddit team.”

Luckie formerly served as news manager at Twitter, and is perhaps best known as the brainchild behind “Today in Black Twitter.” Luckie left Twitter in May of 2015.

Trying to repair its reputation as the Web’s ugly underbelly, Reddit recently launched a standalone news site named Upvoted. Despite the name, however, the site does not have any sort of user voting system.

To date, Steve Huffman, Reddit co-founder and second-time CEO, has struggled to regain order within the troubled company. Among other issues, Reddit has long a number of high-level female executives, including Jessica Moreno, former head of community.

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Twitter, meanwhile, is in big trouble. For the first time in its history, the social giant failed to add new users during the fourth quarter of the year.

The also continues to lose executives left and right. Last month alone, it said goodbye to its senior vice president of engineering Alex Roetter, vice president of human resources Skip Schipper, vice president of global media Katie Stanton, senior vice president of product Kevin Weil, and Vine general manager Jason Toff.

Luckie is expected to start at Reddit on February 22.