Ricoh is releasing a limited edition Ricoh Theta SC to celebrate the 10th anniversary of Hatsune Miku, a popular virtual singer.

Hatsune Miku is pop culture singing sensation, whose virtual voice is computer generated and who performs as a hologram in her concerts.

To commemorate Hatsune Miku’s 10th anniversary, Ricoh is producing a limited edition Ricoh Theta SC that will have Hatsune Miku’s trademark turquoise color with a special logo and drawing. The special Theta will also have a unique shutter sound designed in collaboration with Crypton Future Media, the company behind Hatsune Miku. The Hatsune Miku Theta will also have a handmade 100% wool case and will include a dog tag key chain with the serial number of the limited edition Theta.

The limited edition Theta will be available starting September 1 to October 31, and only 3,939 unites will be sold. Reader J Luna pointed out that the numbers 3 and 9 can be read in Japanese as san and kyu which sounds like “thank you.” For more information on ordering the Hatsune Miku Theta, check out the official minisite.

Thank you very much to J Luna for bringing this to my attention!