Organizers of the 2012 London Olympics say they are now considering options for parents to bring their infants into venues.

Parents became angry after finding out they would have to buy full-price tickets for their newborns to bring them into the venues.

"Of course we understand that some new mums may want to take their babies to events they have tickets to, and we will look at what we can do when the remaining tickets go on sale in April," the London Organizing Committee said in a statement on Tuesday.

Earlier in the day, organizers said that every child — even new ones —must have their own tickets otherwise they will be barred from the event.

“It seems the Olympics are becoming more and more unfriendly towards families,” said Tara McBride, from the MadeForMums parenting website, to the BBC.

“If it’s an issue of keeping order, for example during times of focus in sports that require absolute quiet, like tennis, that’s understandable,” said McBride, “but in large arenas, why can’t it be the parents’ choice?”

The ticket controversy began when panicked pregnant women started posting concerns on a MadeForMums thread called “Am I being unreasonable?”

Some expecting mothers bought the tickets before they conceived, others didn’t know they were pregnant at the time of purchase.

The situation arose because the majority of tickets were sold last April, 18 months before the Games.

“My dh and I were lucky enough to get tickets to the horse jumping on 8 August. Our baby is due 2 June, so was enquiring about what I need to do about tickets for the new baby.

“They said everyone needs a ticket - fine.

“Children’s tickets are £1 - fine.”

“But there are no children’s tickets for the horse jumping so I have to pay £95 ($150 Cdn.) to have a 3-month old in a sling!!!” reads one post.

It’s not the first ticket problem for the London Organising Committee of the Olympic and Paralympic Games (LOCOG), responsible for preparing and staging the event. The ticket site has crashed several times due to high demand.

For some, the new ticket gaffe is an opportunity to criticize the event.

“The #LondonOlympics rip-off continues: newborn babies will need full-price tickets,” tweeted journalist George Monbiot.

The organizers argue the newborn policy has been clear since the tickets went on sale, and that the policy is not unusual.

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London's ticket policy is similar to that of the 2010 Winter Olympics in Vancouver.

In Vancouver, however, organizers used discretion at the gate, categorizing parents who brought an infant without a ticket as a child care issue. They did not turn them away.

The policy is, for the most part, different at other Canadian sporting events.

“Children under two years of age are free if they are sitting on an adult’s lap,” says the automated voice message on the Toronto Maple Leafs ticket site.

It’s the same for the Raptors, says Jim LaBumbard, director of media relations for the Toronto Raptors.

“Apart from that we don’t ‘age’ price,” he said.

Edward Parkinson, United Kingdom director of the ticket resale site Viagogo, said he was somewhat surprised by the organizers’ policy that even newborns need tickets.

He compared the Olympics to music festivals, where parents are given concessions for children. In some cases organizers allow children under a certain age to get in for free.

Rosalind Ereira, a British expecting mother, told The Guardian that she was told by the organizers to call a hotline in April, when the final batch of tickets go on sale, to buy a ticket for her unborn baby.

According to The Guardian, Ereira contacted the Equality and Human Rights Commission, a legal body, which told her she may have a case for “indirect sex discrimination.”

With files from the Associated Press