Are you not seeing the results you’d like out of your pay per click campaign?

If you’ve been trying to manage your PPC campaign in-house, there are several indicators that show its time to hire a PPC agency.

Costly PPC Mistakes:

You want to improve your campaign, but don’t know how

You’re not using ad extensions

You’re spending your budget too quickly

You only have one campaign

You only have a few ad groups

You have less than 50 keywords

You haven’t used negative keywords

You mainly use broad match keywords

You aren’t analyzing your results

If you don’t have answers for how to fix these mistakes, it’s probably time to start doing research for a quality PPC service. While many people may feel that it’s an unnecessary cost, hiring a PPC service can actually save you money based on the return you’ll receive.

To guide you in finding the best PPC management company, here’s what you should consider.

Key Considerations:

1) Management Time

What’s more important than price is the amount of time that an agency spends managing a PPC account. If they’re not spending the amount of time that’s needed to effectively manage your campaign, then you’re setting yourself up for failure from the start.

2) Budget & ROI

Your budget shouldn’t be your focus, so don’t limit it.

Allow the agency to suggest an appropriate budget for you, but inquire how that budget will help you gain a better return on investment.

A good PPC manager will know that it isn’t about how much you’re spending, but about optimizing your budget for the best ROI.

If you earn a higher return when spending $5,000/month compared to $500/month, then it makes sense to be spending that much.

For businesses that provide a monthly service such as marketing agencies, you need to factor in a customer's lifetime value. Thus, sustaining that buy until you've reached a return on your investment is pivotal.

3) Landing Pages

Relevancy is an important part of a successful PPC campaign, because it effects your Quality Score. To make your landing pages more relevant, PPC agencies create landing pages for specific ad groups.

Landing page tools such as Unbounce, Instapage, and Wishpond are perfect for building landing pages specifically for PPC. When you contact agencies, find out how they go about creating landing pages.

4) Reporting

Find out what they do as far as reporting is concerned. Top PPC management services will at least offer monthly reporting, which should include all the information you’ll need from your account.

5) Strategy

Look for a pay per click company that will include you in its strategy discussions.

As good as pay per click managers are, they don’t know the ins and outs of your business. They will have questions that will need to be answered so that they can better understand how to sell your business.

An agency that has a more inclusive approach will experience greater success.

6) SEO

SEO & PPC work hand-in-hand. You’ll benefit more if you find an agency that offers both services, even if you’re only looking for someone to manage your PPC campaign.

Having access to SEO data can help inform and improve your PPC campaign, and vice versa.

7) Free Analysis & Consultation

You should want to work with an agency that will offer you a free analysis or consultation prior to doing any business with you. If they don’t, that should be a major warning signal. Getting insight into your account and discussing strategy is crucial in creating an effective PPC campaign.

Next Steps:

Now that you know what to consider, it’s time to start looking for your ideal PPC management company.

Here at KathodeRay Media, we offer SEO & PPC management services to help transform your overall marketing goals. We're comprised of an experienced team that is dedicated to aligning your business' vision to reality.

Even if you're unsure about running a Google AdWords or Bing Ads campaign, we can provide you an extensive PPC analysis that is 100% free.