Anti-gun activists and opponents of the National Rifle Association have launched a social media campaign pressuring Amazon to stop streaming NRATV in the wake of the Parkland, Florida, mass school shooting.

NRATV, an free online video channel with three dozen original series, is available through several providers such as Apple TV, Chromecast, Roku and Amazon Fire TV. While it’s not entirely clear why activists are singling out Amazon, The Observer notes that it may be due to its vast reach: “The site was responsible for 44 percent of U.S. online retail market, and almost 36 million people own a Fire TV stick,” The Observer reported.

The hashtag “#StopNRAmazon” was a trending topic on Twitter Thursday afternoon, with users calling on founder and CEO Jeff Bezos to pull NRATV from his site.

I shop on @Amazon? Do you?

Do you stream from @Amazon?



I’m asking @Amazon, @Amazonhelp, and @JeffBezos to 🚫 streaming the violent rhetoric of NRAtv.

#StopNRAmazon

Will you join me? RT! — Piper Perabo (@PiperPerabo) February 22, 2018

.@NRATV promotes racism, bigotry, misogyny and violence. It doesn’t belong on @Amazon. #StopNRAmazon



NRATV correspondent: Liberals have “so much in common” with ISIS: “They both hate America” https://t.co/SXpc17UCYi — Shannon Watts (@shannonrwatts) February 22, 2018

Did you know there is something called NRAtv? And that it’s carried by streaming service @amazon?

We’d like to stop them from carrying this gun industry funded misinformation, which adds to gun violence throughout our nation.

Please let @JeffBezos know.

#StopNRAmazon — Evan Handler (@EvanHandler) February 22, 2018

It’s an absolute fact that the @NRA & all their bought off politicians are in full blown panic mode cuz they know their reign of terror is coming to an end.& they would’ve gotten away with it too if it weren’t for those meddling kids #StopNRAmazon #StudentsStandUp #GunReformNow — tara strong (@tarastrong) February 22, 2018

Wayne LaPierre seems to think white supremacist hate speech is just conservative values.@JeffBezos Why support disgusting NRAtv on @amazon People are dying from lax gun laws promoted by the NRA. They are the shame of America. #StopNRAmazon — Heather Whaley (@HeatherWhaley) February 22, 2018

@JeffBezos

Violent gun propaganda is cranked out on the NRAtv channel and streamed on @amazon

If you could stop airing it that’d be great. #StopNRAmazon @AmazonHelp — Amy Hargreaves (@AmyHargreavesNY) February 22, 2018

You know who plays a role in the NRA’s political omnipotence? Amazon. Fire sticks support streaming of NRAtv, which doesn’t seem to align with Amazon’s corporate ethos. #StopNRAmazon — Jamie O’Grady (@JamieOGrady) February 22, 2018

This is wrong. If you shop @Amazon, or stream through @Amazon, let them , and @JeffBezos know it’s past time they stop streaming NRAtv. #StopNRAmazon pic.twitter.com/0CRz5bmXX3 — Warren Leight (@warrenleightTV) February 22, 2018

I’m someone who will buy napkins from @Amazon rather than go to the store but if @Amazon, @Amazonhelp, and @JeffBezos don’t stop streaming the violent rhetoric of NRAtv, I may have to leave the house again. RT and spread the word. #StopNRAmazon #StopNRAmazon — Randi Mayem Singer (@rmayemsinger) February 22, 2018

🚫NRA🚫



I ❤️ @Amazon and shop/stream there often. But I’m *very* disturbed that Amazon streams the VIOLENT rhetoric of #NRAtv.



Please RT & join me in asking @Amazon, @Amazonhelp, & @JeffBezos to stop streaming the violent rhetoric of NRAtv‼️#StopNRAmazon#NRABloodMoney pic.twitter.com/Cdrl2rj1NR — Dr. Dena Grayson (@DrDenaGrayson) February 22, 2018

The backlash follows an article about NRATV by The New York Times on Wednesday, titled, “Where the N.R.A. Speaks First and Loudest.” It also comes after NRA spokeswoman Dana Loesch faced a hostile reception during a CNN town hall Wednesday night with survivors of the Valentine’s Day shooting at Marjory Stoneman Douglas High School.

NRA spokesman Andrew Arulanandam declined to discuss the size of NRATV’s online audience or its programming with The New York Times.

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