1- First install the game, then launch “rott.txt” from the icon on your desktop. Enter your nickname using anywhere from three to nine letters in English—registration isn’t even required!

2- Choose your home city (important because your HQ will be automatically deployed in this city), then click on the Server button to start your game.

3- Once you have appeared on screen within your home city click the “Headquarters – Open new business” button and choose one of four available business sectors you want to start.

4- Assign your business a company name —it can be anything you want with 3 to 9 English characters. Once built, you have the main factory of this company in your home city (very important because of its effect on in-game logistics). Please note that you can open only one factory per city. This means that if you will want to open a new business in another business sector you need to travel to another city on the map and open a separate company there.

5- For this step let’s use an example. Say we have an agricultural company called “MY AGRI” in San Francisco, and want to take over the local market—and that we are the only player based in SF now. How the Agricultural Sector works is related to the number of real players on the map. One real player (or, a player’s HQ) gives the city 1 Industry Capacity in the Agricultural Sector. So in my case the HQ I’ve built in SF increases the local agricultural industry capacity to one. Each one industry capacity provides businessmen to sell one thousand market units within it (1 industry capacity is equal to 1000 market units).

6- Now we want to sell our market units—and this requires that we be a known company on the market. To accomplish this, we should launch our first advertising campaign. Let’s click the button “BUY ADVERTISEMENT” and buy one-time advertising in the city.

7- The one-time advertising campaign cost us $500 (per turn circle) and provides us one-time 5% Popularity on the market. Please note, the price of advertising is determined by industry capacity. For example, if the industry capacity were three then the one-time advertising campaign would cost us $1500 (industry capacity of 3 * $500/per ad campaign).

8- Now that our Popularity on the market is at 5%, we’re allowed to sell 50 market units. Let’s buy one more advertising campaign and reach 10% Popularity on the market. As you grow your company, please be aware that you can buy only one advertising campaign at a time for any given sector, so you can’t buy more advertising while the campaign is being launched.

9- Now that our company has grown, it’s time to sell our market units and get some profits. Let’s open a new menu with the button “LOCAL MARKET”, choose our market sector (Agriculture), and enter the amount of market units we would like to sell (100). Then click “Start to sell.”

10- Alright, now we have our first 100 market units that are being sold in the city with each turn circle. To track our progress, it might be helpful to see what the “STATISTIC” display says—so click on the Agriculture button on the top of the screen. On the statistic screen we can see:

1- The Popularity rating (measured in percentage) of your company in each city

2- The amount of market units you sell there. Since each market unit sells at the price of $1, if you sell 100 market units you get $100. This why on the statistic we can see that “Sold 100” (market units) will equate to an Income of $100.”

3- The expenses you pay to produce these market units. This amount is always 50% of the amount you want to sell, meaning that you would pay $50 to produce 100 market units.

4- Logistical Expenses. Since we produce the market units in the same city we sold them in we do not have any, or we have “$0” in, logistical expenses.

5- Tariffs are linked to International Trade. Since we have sold the market units domestically, in the same territory in which they were produced, in this case we do not pay any tariffs.

6- The final profit we have from the general sale.

7- The company profit, which we have from paying taxes based on the general profit of all sales.

8- “All Profit,” or the total for each turn circle of all a Businessman player’s game profits minus all game expenses. “All Profit”” increases or decreases the player “wealth”.