The (Bad) Introduction Page

The current method of teaching the user, and why it’s not used correctly

Life360 Introduction

The thinking is this: “Before the user has to go through a signup process, let’s teach them about our app”. Let’s see how well it worked. Take a look at the gif on the left. Do you have any idea what this app does?

Here’s what I got: connective, seamless, peace of mind, and a bunch of pictures of women. Is it a period tracker? When you read the smaller descriptions, it tells you a little bit more about the app, but that’s besides the point. Nobody reads the small text.

Memoir Introduction

This is memoir. I opened the app without letting myself know ahead of time what it was. Verdict? Still have no idea. After reading the descriptions, it has something to do with pictures, but it’s still not that clear. I had to go back to the app store and see the screenshots to understand it.

(Disclaimer: These criticisms have nothing to do with the actual functionality of the app. Both of these products are pretty well received)