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Bugatti has unveiled the most expensive new car ever built at the Geneva Auto Show.

La Voiture Noir costs €11 million (£9.46 million) and was launched to celebrate the company’s 110th anniversary.

But the soaring price tag has not put off potential buyers, with the one-off vehicle already sold to a “Bugatti enthusiast.”

“For €11 million (before tax) this unique car has already been sold to a Bugatti enthusiast,” a press release for the car said.

Bugatti unveils most expensive car ever made 11 show all Bugatti unveils most expensive car ever made 1/11 The new Bugatti La Voiture Noire is displayed at the 89th Geneva International Motor Show in Geneva, Switzerland March 5, 2019. REUTERS 2/11 The new Bugatti La Voiture Noire is displayed at the 89th Geneva International Motor Show in Geneva, Switzerland March 5, 2019. REUTERS 3/11 The new Bugatti La Voiture Noire is displayed at the 89th Geneva International Motor Show in Geneva, Switzerland March 5, 2019. REUTERS 4/11 The new Bugatti La Voiture Noire is displayed at the 89th Geneva International Motor Show in Geneva, Switzerland March 5, 2019. REUTERS 5/11 A man dusts off the new Bugatti La voiture Noire as it is presented during the first media day at the 89th Geneva International Motor Show in Geneva, Switzerland. EPA 6/11 The new Bugatti La voiture Noire is presented during the first media day at the 89th Geneva International Motor Show in Geneva, Switzerland. EPA 7/11 The new Bugatti La voiture Noire is presented during the first media day at the 89th Geneva International Motor Show in Geneva, Switzerland. EPA 8/11 The new Bugatti La voiture Noire is presented during the first media day at the 89th Geneva International Motor Show in Geneva, Switzerland. EPA 9/11 The new Bugatti La voiture Noire is presented during the first media day at the 89th Geneva International Motor Show in Geneva, Switzerland. AP 10/11 A Bugatti La Voiture Noire car is displayed at the 89th Geneva International Motor Show in Geneva, Switzerland. REUTERS 11/11 A Bugatti La Voiture Noire car is displayed at the 89th Geneva International Motor Show in Geneva, Switzerland. REUTERS 1/11 The new Bugatti La Voiture Noire is displayed at the 89th Geneva International Motor Show in Geneva, Switzerland March 5, 2019. REUTERS 2/11 The new Bugatti La Voiture Noire is displayed at the 89th Geneva International Motor Show in Geneva, Switzerland March 5, 2019. REUTERS 3/11 The new Bugatti La Voiture Noire is displayed at the 89th Geneva International Motor Show in Geneva, Switzerland March 5, 2019. REUTERS 4/11 The new Bugatti La Voiture Noire is displayed at the 89th Geneva International Motor Show in Geneva, Switzerland March 5, 2019. REUTERS 5/11 A man dusts off the new Bugatti La voiture Noire as it is presented during the first media day at the 89th Geneva International Motor Show in Geneva, Switzerland. EPA 6/11 The new Bugatti La voiture Noire is presented during the first media day at the 89th Geneva International Motor Show in Geneva, Switzerland. EPA 7/11 The new Bugatti La voiture Noire is presented during the first media day at the 89th Geneva International Motor Show in Geneva, Switzerland. EPA 8/11 The new Bugatti La voiture Noire is presented during the first media day at the 89th Geneva International Motor Show in Geneva, Switzerland. EPA 9/11 The new Bugatti La voiture Noire is presented during the first media day at the 89th Geneva International Motor Show in Geneva, Switzerland. AP 10/11 A Bugatti La Voiture Noire car is displayed at the 89th Geneva International Motor Show in Geneva, Switzerland. REUTERS 11/11 A Bugatti La Voiture Noire car is displayed at the 89th Geneva International Motor Show in Geneva, Switzerland. REUTERS

“It is the most expensive new car of all time.

“The car enthusiast is fascinated by the Atlantic; with the Voiture Noire, he has acquired a vehicle that takes up the legend and carries the idea forward to the present day.”

The car features a 16 cylinder engine and has six tailpipes,

“There is no other car in the world with such an engine. It is not only extremely powerful but also beautiful to look at,” Bugatti President Stephan Winkelmann said.

The car has been described as a modern interpretation of Jean Bugatti’s Type 57 SC Atlantic, an industry icon and most famous work of the son of the company’s founder, Ettore Bugatti.