McDonald’s has an “arch” rival in Times Square — its landlord.

The company says its property owner in the Crossroads of the World is trying to jack up the rent by forcing the burger giant to pay to advertise outside its own restaurant, according to court papers filed last week in Manhattan federal court.

McDonald’s told landlord 1522 Broadway Retail Owner LLC in June that it aimed to renew its lease for another decade, but says it wasn’t able to negotiate a fair deal for the two-story space it has occupied at 1560 Broadway near West 46th Street for the past 30 years, according to court papers.

The sticking point, the patty-slinger charges, is that the new landlord — a joint venture that includes retail-leasing king Jeff Sutton of Wharton Properties — seeks to charge extra for the golden arches in an amount “equivalent to the revenue [the] landlord could receive if it were permitted to install and sublet a large LED billboard on the exterior of its building.”

The documents don’t disclose the rent, but rents in the Bowtie, where Broadway crosses Seventh Avenue, soared last year, with an average price of $2,283 per square foot, according to real estate firm Cushman & Wakefield.

McDonald’s is in a pickle, since it never paid its previous landlord extra for its signage.

McDonald’s is asking a judge to forbid any future negotiators from charging extra rent for its sign.