The first question went to LifeZette.

One more time: The first organization on whom White House Press Secretary Sean Spicer called upon at his daily briefing Tuesday was LifeZette.

LifeZette?

It’s a cultural and political site with a conservative bent founded two years ago by Laura Ingraham, the talk radio host and Fox News pundit. The chief executive is Peter Anthony, who sold a business to The Economist Group and was on the business side, including marketing digital, at CQ-Roll Call.

Political editor Jon Conradi was a Republican congressional staffer and consultant before signing up. Chief Washington reporter Jim Stinson just moved from Florida, where he labored remotely for the 28-person operation that seeks to differentiate itself from conservative competitors by covering parenting, faith, pop culture and health — not just politics.

Stinson was standing when called upon for the first question since, no surprise, LifeZette is too new to have earned a seat in the briefing room. Those are doled out by the White House Correspondents’ Association and reflect a mix of internal politics and evidence of what it deems serious and sustained coverage of the beat.

If you don’t know much about the briefings, you need only know this: They are redolent with tradition and an air of media entitlement. It doesn’t matter the president, his spokesman generally sucks up to the big dogs of the media: the big newspapers, broadcast networks, the cable news channels and the dominant wire service, the Associated Press.

Most of the times I’ve been at them, there’s an opening statement by the press secretary, then an “I’ll be glad to take your questions. (Fill in name), AP.”

Then comes, “Thanks, (fill in first name of spokesman), Vladimir Putin said today that...” Or another question on an obvious story of the moment.

Donald Trump’s communications folks will surely play ball with many of the big dogs since their boss is so clearly desperate for their approval even as he derides them. But, Tuesday, the first question went to an organization surely little known to most in the briefing room.

Change is afoot, as Ingraham well knows, having been a primetime speaker at the Republican convention in Cleveland that nominated Trump. She discussed various possible positions with the Trump clan before deciding to stay put.

“President Trump obviously sees public value in outreach to more diverse media outlets,” says Ingraham, the editor in chief. “This is good and helps keep everyone on their toes. In the new media era, no one has a monopoly on transmitting news and analysis to the people. That may upset the old guard, but as someone used to say, that’s the way it is.”

Conradi said that his colleagues back in the office watched the briefing, saw Spicer call on Stinson and, in some cases, “got up on their feet. It was a notable moment for us.”

He argues, however, that his crew earned the moment by staying on top of trends that led to Trump’s victory. It took seriously early support for him and also for Sen. Ted Cruz, “while some other, more mainstream, older outlets seemed not to understand it. It was a shock for the old guard whereas we think we called it in advance and explained why Trump might find success.”

They were not tipped that they’d be called upon. If there was any vague hint, at least in retrospect, it came during a recent transition briefing. There, Spicer called on Stinson and also saw that he got a tour of the transition offices.