Before you prep for Black Friday, get ready for Gold Rush, a 48-hour flash sale created to celebrate and support Asian American and Pacific Islander (AAPI) founders. The two-day event will feature exclusive deals and one-of-a-kind gifts from 30 Asian-led beauty, fashion, and lifestyle brands from November 20 at 12 p.m. EST through November 22.

You'll find sales on skin-care, makeup, and hair brands Glow Recipe, Peach & Lily (including 30 percent off one of my personal favorites — the Glass Skin Refining Serum), Soko Glam, U Beauty, and Musely; fashion brands 3.1 Phillip Lim, Prabal Gurung, Asian American Girl Club, Senreve, and Covry eyewear; as well as lifestyle brand Blueland's cleaning products and Oura's sleep-tracking rings.

Gold Rush was created by Gold House, the nonprofit collective of Asian founders, leaders, and creatives that launched #GoldOpen, which supported sold-out screenings (and some No. 1 opening weekends) of Asian-led movie projects like Crazy Rich Asians, Aquaman, The Farewell, and Parasite.

The Gold Rush concept was developed during a 2018 dinner then further shaped by an advisory council of Asian American leaders, including yours truly, Gurung, Lim, Michelle Phan, Hasan Minhaj, Public School's Dao-Yi Chow, Lisa Ling, and more.

For Glow Recipe founders Christine Chang and Sarah Lee, getting involved and connecting with the larger AAPI community was a no-brainer: "As bicultural entrepreneurs, with beauty experience in both Korea and the U.S., our experiences have irrevocably shaped us."

But finding community in the vast AAPI diaspora hasn't always been easy. Peach & Lily founder Alicia Yoon has seen it firsthand. "I grew up in both Korea and the U.S., and when I moved back to the States for college I found strong Korean-American networks," she says. "However, it was hard to find just as strong pan-Asian American networks — the bonds are in some ways naturally weaker as each Asian American population has such different home-country histories, cultures, languages, and immigration patterns. Despite that, the challenges and stereotypes that all Asian Americans face can be similar... Community is powerful, and a network of people who can advocate for you has tremendous value."