Out of all of items HomeProtect insures, Rolex is the brand name that crops up again and again. Over 11% of the homes we insure include a Rolex.

We recently looked at the watches on our books to try and figure out why there are so many Rolexes out there. We've discovered Rolexes all over the place. They're squirrelled away in the hills of Northern Scotland, the Welsh valleys and the streets of central Sheffield. They grace the wrists and safes of athletes, actors, company directors and business magnates alongside the odd dog walker and yoga instructor.

One thing is for certain, Rolexes make up a large proportion of the nation's nest egg. But why do many people consider them to be such a good investment? How many families are choosing to keep hold of them to pass onto the next generation? We dived into the data to find out.