Motorola is an early partner for Google’s new Android Wear smartwatch SDK, and that’s not surprising given that the company was Google owned until Lenovo began the procedure of buying it in January. The new Moto 360 has a round face, which is one of two options for Wear devices (square is the other) and features the “Ok Google” voice control highlighted by Google for its new spin-off mobile OS.

The hardware features “subtle alerts and notifications,” and Motorola is selling it as a premium, fashion-first advice that uses high-end materials in its construction. It’s coming in a variety of styles as well, and should launch this summer beginning in the U.S. first.

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Already with just two products officially unveiled, we have a look at a couple of different approaches to how Android Wear OEM partners might differentiate themselves. LG’s G Watch looks focused on being essentially a straightforward notification window, with emphasis on utility, but the Moto 360 seems like it’s designed more with the fashion-savvy crowd in mind, as a way to convince those reluctant to give up their classic, analogue wristwatches to get on board the wearable movement.