What do you feel are the positives of predictive analytics and what Endor can offer? And why do you think predictive analytics is so widely applicable?

As many industry analysts are echoing, “data is the new oil”. What this quote reflects is that the economic value of data has been rising exponentially throughout the years, on a global level, resembling the high economic value of oil. Ask yourself, why is data so valuable? On its own, data is simply a collection of numbers and symbols. But put together, data is always about something or someone. Predictive Analytics is the tool that connects the dots, revealing the information that is behind Big Data. With Predictive Analytics, we can generate new insights about the world, and about people, which we cannot reach using our own mental calculations.

For example, an organization might want to understand its market better. Over the years, it has compiled an excessive number of data on customers and prospects. Who is going to plow through these hoards of data to generate new insights? It is Endor’s Artificial Intelligence which does the job, swiftly and with high accuracy, enabling organizations to adjust their actions. Using Predictive Analytics, organizations finally have a tool with which to review and forecast trends.

Another increasingly important factor in Predictive Analytics is the fact that while people want to use data to generate insights, they do not want to do so any longer if it compromises privacy and security. With Endor’s offering, companies do not have to give up on privacy and security in order to leverage large amounts of data to generate predictive and actionable insights.