Amazon has held talks with the NBA, MLB and NFL and others to stream live sports, The Wall Street Journal reported on Monday.

In at least some of the talks, Amazon has proposed a premium, exclusive sports package as part of its Amazon Prime subscription service, sources told the Journal. The U.S. online retailer has even looked to foreign sports like cricket, and has asked traditional broadcasters like Disney and Univision for rights to games they choose not to air.

A source close to the situation confirmed to CNBC that Amazon has been interested in sports, particularly the NFL, for some time, and said that Amazon bid on the rights to games that ultimately were streamed by Yahoo and Twitter.