Plex is giving the world another reason to subscribe to Plex Pass subscriptions today with the launch of Plex Cloud. As the name suggests, Plex Cloud eliminates the need to run the Plex Media Server on a computer or Networked Attached Storage (NAS) in your house. It does, however, require a subscription to Amazon Drive ($59.99 per year for unlimited storage) and the aforementioned Plex Pass ($4.99 per month or $39.99 per year).

Plex Cloud functions just like a regular Plex Media Server giving you access to your media — no matter how you acquire it — from an incredibly broad range of devices. Most, but not all Plex features are available in today's beta. Some of the missing capabilities include Camera Upload and Offline Sync, though those will come in the future. Other features missing in Plex Cloud include DLNA support, Cloud Sync, Media Optimizer, and the newly launched Plex DVR. Note that Plex Cloud is not a copy of your local Plex server and Plex, as of today, doesn’t mention any type of media migration tool. And for all you Dropbox users, Plex says that it will be "evaluating support for other cloud storage providers over time."

For Plex users, moving the server to the cloud means you no longer have to maintain a server at home, keep the software updated, manage hard disk drives, or pay the power bills. I suspect many of the internet’s heaviest users are today seriously considering Amazon’s unlimited storage solution for the very first time.

Plex is accepting users into the invite-only beta starting today.