My concept is based on a trust and convincing people to try (and buy) any VW car they want. I don’t have any experience with building a site like this. I just want to show how I imagine it should work.

So requesting a test drive is a final screen here. When you check “Why VW”, “Models”, model detail and you are on a way to try some car, just hit the button and you are forwarded to a map. Browser can track your current location in the background and you are allowed to a final step — Just move a pin to a place were you want to be picked up by your chosen car and a test driver. That’s it. Nothing more. Fill in contact info, select a time and you are set.

I’ve made the “try a car” process as simple as I could, cos I believe that nobody wants to travel far to a showroom (which is still an option) but rather wants to see the car in a real traffic, on their street and in front of their garage.Let people enjoy it. Damn, they are choosing a new car. A thing they will have for a couple of years… Make them feel like they already own it, this is the message I want to tell :)