It should come as no surprise by now that I am not a huge fan of Apple, the company. I do think they make excellent hardware, and my laptop is a MacBook Air running Windows 7. Their business practices, however, are pretty shady, and it's my opinion that they hold nothing but contempt for their customers.

A perfect example is the new malware attack against OSX, MACDefender. For years, OSX users have crowed about how they didn't have to worry about viruses or malware, because mommy Apple kept them safe with an operating system that was immune to such things.

No, it was never immune. It was simply never on the radar of malware authors because it wasn't financially attactive enough to attack. With the hundreds of millions of unprotected Windows installations, it didn't make sense to bother. Well, there's enough OSX users out there now to make it worthwhile, and the attacks are starting.

Apple's response? Sticking its fingers in its ears and shouting "LALALALA! I can't hear you!"

ZDnet's Ed Bott interviewed an AppleCare representative, and was told that Apple's official stance is that they not assist their customers in removing the malware. In fact, in a follow-up article, Ed shows an internal memo that tells Apple support reps to not even acknowledge the existence of the malware on their computer, nor provide them with further help or escalate to a higher support level.

This is atrocious. Even Microsoft, which has a long history of operating system exploits and malware issues, has acknowledged the problems and even provides anti-malware protection for free, as well as providing online and phone support for security issues.

Don't expect Apple to change their stance until they are shamed into doing it. Because they already have your money. And they know that their diehard fans will swallow anything they tell them, even if it's against their own best interests.

Burying your head in the sand is NOT a viable form of customer support.