Is there a shift happening toward streaming? It depends. I think we’re coming into an era of tiers, where some stories are best told through streaming, and other stories have the purpose of getting people to a theater to experience them socially.

How would you decide if a story was best suited for streaming or theatrical?

I think about what audience am I making this for, and how do I want them to experience it? For instance, with [the forthcoming film adaptation] “In the Heights,” I knew we wanted to go theatrical because it’s a musical, and we wanted people to experience it in the dark with a focus on the screen. And similarly to “Crazy Rich Asians,” this is a moment to make a statement about what the audience is willing to go see. Seeing Latinx faces in the museum of cinema is important right now.

In the months leading up to “Crazy Rich Asians,” romantic comedies like “The Kissing Booth” and “Set It Up” were becoming word-of-mouth hits on Netflix. It was a reminder that people were hungry to see movies in that genre, and big studios weren’t giving them that — which created an opportunity for Netflix.

Love, hope and romance will never die, but the audience wants fresh takes on these things. There are only so many times you can do a romantic comedy before you know all the beats and you’re not surprised anymore. There are so many things asking for your time, from video games to social media, why would you spend the time and money if you’re not going to be surprised and delighted?

We just have to make our storytelling better, and that’s not an easy thing to tell studios, that we just have to be better filmmakers. Stars that drive box office are hard to come by now, so stories become even more important.