We’re one month out from the launch of Mighty No. 9 and things aren’t looking great.

This new Mighty No. 9 trailer isn’t going down well

Mighty No. 9 has had a really rough time. Kickstarted back in 2013, it has been pushed back a comical number of times from its original 2015 release window, accompanied by unfortunately-broken promises of no further delayed.

But now it’s really happening: Mighty No.9 went gold, so there really shouldn’t be anything else to worry about. Right?

Well, apparently not. A new trailer released overnight and has been absolutely slammed by viewers. The US version, embedded above, has over 93,000 views at time of writing. The likes to dislikes ratio is currently 920 to 7,465. Although the UK, DE, IT and FR versions have fewer views, none has managed a positive likes ratio.

This sort of reaction isn’t something we normally pay attention to, except when it illustrates something as fascinating as the Battlefield 1 versus Call of Duty Infinite Warfare YouTube rivalry, but in this case it’s a nice empirical measure of a fanbase’s reaction to a somewhat, uh, painful trailer.

I don’t know if it’s the kind of janky graphics and animation in the non-gameplay sections, which we might forgive given this is a crowdfunded project. Maybe it’s the patronising voiceover, which was probably chosen because Mighty No. 9 is a family-friendly game, even if its backers are all grown ups with credit cards.

Maybe it’s the jab about anime fans, which seems a bit disdainful given how much crossover there is between fans of Japanese animation and fans of classic Japanese games. It all feels a bit 90’s to me, which may have been intentional but hasn’t quite nailed nostalgia.

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Whatever it is, it seems to have met with an unhappy reaction. The good news is, it’s only marketing; the game itself may well take a very different tone.

Mighty No 9. launches next month on Linux, Mac, PC, PS4, Wii U and Xbox One, as well as on PlayStation 3 and Xbox 360 via digital channels only. 3DS and Vita versions are due “at a later point”.