Imagine that you have a salesperson come up to you in your office and present you with a great array of products on a sleek and shiny new iPad.

Think of a situation where you go into a trade show filled with so many brands that you can’t even count them, but you come across a stall where they have provided sophisticated looking iPads with wonderfully designed iPad stands for the purpose of collecting your information and presenting you a customized plan for your business.

Imagine that you walk into a meeting to negotiate a contract with a potential vendor, and he has provided you with your own iPad to look at the presentation while he is talking about his company.