Conservatives across Twitter, YouTube, and Facebook are using the #DumpKelloggs hashtag to protest the company’s recent decision to pull their ads from Breitbart News over misaligned political beliefs.

The videos show conservatives dumping out their Kellogg’s brand products, mocking its mascots, and celebrating the company’s declining stock price.

https://twitter.com/maierny/status/804454543111163904

https://twitter.com/TCBTRUMP/status/804153857915887617

This will be my last box of Kelloggs I buy for my children. Not going to waste it. But not buying anymore. #dumpkelloggs #BoycottKelloggs pic.twitter.com/zRWnRcVdSH — STIFF-ARM CHARLIE (@stiffarmchuckie) November 30, 2016

It’s only just begun, as a simple Twitter search brings back growing numbers of videos boycotting Kellogg’s and their products.