They are the far-from-dapper dads who are taking the internet by storm, thanks to an assortment of socks with crocks, Hawaiian shirts and short shorts.

Fashion Dads, a new account on Instagram, may have been more appropriately called Fashion Dags, but it's still become the must-stop profile of the week.

Created by Ashley Hesseltine - author of the blog Witty + Pretty - and her friend Travis May, the pair decided it was a great way to show the questionable - but so normal - outfit choices of some fathers, while simultaneously poke fun at style bloggers who take their job way too seriously.

'We were talking about our own dads' ridiculous outfits and were like, ''We should create an Instagram account for this'',' Hesseltine told the Today show.

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Red hot: New Instagram profile 'Fashion Dads' has quickly become the must-stop online destination this week

Stylish: The account is a hilarious look at the clothes so many dad come to wear

Strike a pose: But the profile also pokes fun at the selfies, poses and hastags featured on fashion blogs

Trendy: The creators say anyone with a dad will be able to relate to the pictures

Nice one: The Instagram is quickly expanding as more people send in snaps of their own 'Fashion Dads'

'We started with pictures of our own dads then people started submitting them.'

Then the idea came of using the profile as a send-up of ubiquitous fashion blogs.

'It's to showcase ridiculous dad fashion in a satirical fashion blogger style,' Hesseltine added.

'We think everyone with a father can relate.'

Vacation wear: The pictures are combined with hilarious hashtags like #PassionForFashion #IfYouGotItFlauntIt and #BaeCaughtMePosing

Edgy: Some photos, like this one, also feature funny photos

Risque: The Instagram parody account features fashion-forward 'fathers on fleek'

Really?: Most of the photos are genuine and not a parody

Matching: The profile pokes fun at certain fashion trends, like sneakers or loafers with baggy jeans

The account, with more than 45,000 followers and an average of 2,000 favorites per post.

The pictures are combined with hilarious hashtags like #PassionForFashion #IfYouGotItFlauntIt and #BaeCaughtMePosing.