The crisis in Greece provoked another media boom around bitcoin. The digital currency advanced to $260.

The new rise of bitcoin began on Monday, 29 of June 2015. In the early hours of 29 June, Bitcoin rose to $260 and reached the $266 mark during the day. This morning it fell back to $260.

The sudden price rise coincided with the debt crisis in Greece and another bitcoin media boom.

On Monday, several leading world newspapers published their articles on Greece crisis. Many of these articles presented bitcoin as an opportunity for the South-European country.

“In theory, when the conventional financial system is experiencing turbulence, alternative currencies such as bitcoin should have their time to shine,” said the article in The Guardian.

“Frantic Greeks are turning to online trading platforms to see if the digital money Bitcoin is a better bet than the euro,” wrote editors of CNN Money.

On Tuesday, The Wall Street Journal, Fortune and other media joined the discussion. This morning, bitcoin traders at BTC-e were hoping for the continuation of the price rise.

“One more bounce, please,” wrote trader under alias snow1er. At the same time, Russian-speaking traders were discussing iPhone 6 in the exchange chat.

The latest rise is the continuation of the bitcoin’s slow recovery after the June fall. On 7 June, bitcoin price fell to the monthly low of $223 and then began growing again. On 11 June, it was up by $7 to $230. After a week of slow growth, bitcoin passed the $240 mark.

At the end of July, following the positive news from Vietnam, Ukraine and Russia bitcoin rose to $252 after the long fall. Now the Greece media boom helped bitcoin to pass $260 mark.