Conservative Judaism is about to get a makeover.

Down to roughly 1 million adherents — having lost one-third of its members over the past 25 years — the moderate movement has hired a team of marketers to give it a new look.

New York’s Good Omen agency is interviewing hundreds of Conservative Jews to get their views on the movement in order to develop a new “position statement” for the United Synagogue of Conservative Judaism.

More than just new fonts and graphics for the group’s public messaging, the “rebranding is about understanding the experience people have with your product or service,” says Rabbi Steven Wernick, the head of the USCJ’s organizational arm. “And we know there is a level of uncertainty about precisely where the ‘brand’ of Conservative Judaism sits in our members’ lives.”

Stricter than liberal Reform Jews — but with few of the lifestyle constrictions associated with Orthodox Judaism — the Conservative branch is a kind of moderate middle ground.

Conservative Jews don’t don modest black ensembles like their Orthodox brethren; they’re also open to lesbian and gay members and even allow same-sex marriage ceremonies. But they don’t sanction intermarriage and recognize only children born from Jewish mothers as Jewish.

“It’s a culturally demanding version of Judaism,” explains Steven M. Cohen, professor of Jewish social policy at the Hebrew Union College-Jewish Institute of Religion in New York.

Cohen calls the rebranding “helpful,” but isn’t sure it’s enough to attract new congregants — or stop current ones from defecting.

“The real cause of [community] shrinkage is intermarriage and the decline of ethnic attachment among American Jews,” he says.

Wernick says the overhaul has another purpose: it can help reconnect members with the movement’s traditions.

“There’s a sense that Conservative Judaism offers a strong balance between [secular] society and Judaism as a whole,” he says. “And this provides for many nuanced opportunities for partnerships and synergies for the movement.”