Nifty Media Index Watch

Equity benchmark indices through mid-market were improving with the Nifty rising 11,626-levels.

At 12.20pm, the Sensex was moving at 38752-mark up 106 points while the Nifty50 demonstrated at 11625.50 up 31 points.

Except Nifty IT, all the secotral indices are trading in the green with maximum buying interest seen in Nifty Media, Private bank and Realty. The Nifty Media index advanced 1.60% on amid heavy buying in Zee Media Corp (up 8.96%), Zee Entertainment (+5.035), INOX (+1.43%),

The gains in ZeeEntertainment attributed after global brokerage firm Macquarie maintained a 36pc upside in the stock with Outperform call with the TP of Rs540 apiece amid stake sale buzz.

Among other shares, GAIL India were trading 2.20% down after the company emerged as the highest bidder for IL&FS wind assets portfolio.