It's been over two years since Hogwarts fans got their theatrical fix from the 2007 Harry Potter and the Order of the Phoenix film. But in just two days, the fervor will reach an all-time high with the release of Harry Potter and the Half-Blood Prince. It's been an on-and-off top trending topic on Twitter for weeks, but that's not enough for Potter's most hardcore fans.

Thus, The Harry Potter Alliance website has launched a new campaign in honor of the Hogwarts headmaster: What Would Dumbledore Do? (WWDD), a set of challenges to honor the teachings of Dumbledore and dominate the social media realm by taking over Twitter with the hashtag #dumbledore. The fan site is divided into three main parts - the WWDD doctrine, the Dumbledore Twitter challenge, and the Dumbledore Movie Theater Challenge. The Doctrine is essentially applying the lessons of Harry Potter towards real-life issues, such as "No One Need Live In the Closet" and "Family is not constricted to blood ties." The Theater Challenge asks you to go to the Half-Blood Prince with a name tag that has one thing Dumbledore taught you.

Perhaps those two WWDD projects are a little too nerdy for you. Well, how about adding the #dumbledore hashtag to all of your tweets? That's what the Dumbledore Twitter Challenge proposes. From the website:

Beyond that, every time you tweet ANY THING, include #Dumbledore – and when you do it, no matter what you’re tweeting about, try and remember that the value of love that Dumbledore taught is what we need in our lives and this world right now. And try to mention the words “Harry Potter” in there too (it will help increase our chances of taking over Twitter for one day!).









While I love Potter, I'm probably not going to be thinking about what Dumbledore has taught me as much as I'm going to think about how awesome it will be to see my favorite Potter book recreated in the theater. However, we're pretty certain that Harry Potter will dominate Twitter this week, and that you will see #Dumbledore live on through social media.