Premiere Canadian animation company Nelvana — part of Corus Entertainment — made a splash at MIPCOM, announcing an exciting brand refresh, including a new logo and a slate of new series in development. The logo reflects a sleek design aesthetic while giving a nod to its 45 year history.

“As one of the most preeminent animation companies in the world, we are pleased to unveil our new look under the guidance of our respected and accomplished team,” said Scott Dyer, President of Nelvana. “Accompanied by a stable of new productions in development and up for distribution, this refined look represents a new era of industry-leading content creation for Nelvana.”

The rebrand is supported by four new with varying global broadcast and merchandise deals:

Based on the wildly popular blockbuster film franchise, Hotel Transylvania: The Series is slated to premiere on Disney Channels worldwide in 2017, and focuses on the teenage years of Dracula’s daughter, Mavis, and her three friends who put her brilliant ideas of how to run the Hotel into motion.

From Adventure Time creator Pendleton Ward, Bravest Warriors tells the story of four teenage heroes-for-hire in the year 3085, as they warp through the universe to save adorable aliens and their worlds using the power of their emotions.

Action series Mysticons is set for its global debut in 2017 on Nickelodeon worldwide, and follows four girls who transform into legendary warriors and undertake a quest to find a magic tome.

And, recently announced by Sesame Workshop, original series Esme and Roy featuring a young girl and her monster best friend on their hilarious babysitting adventures, will debut on Corus’ Treehouse in Canada and HBO in the U.S.

Visit Nelvana at MIPCOM booth P6.A1.