Did you know that many famous companies have objects and symbols hidden inside their logos? This post showcases cool logo designs that cleverly use negative space to convey subliminal messages.

Via Rail Logo

Canadian rail service features train tracks in the middle of their logo.

LG Logo

Some people believe that Pac-Man is hidden inside the LG logo :)

Hanuet Wine Logo

Elegant logo by Euan MacKenzie features two wine glasses.

Families Logo

This timeless logo was designed by Herb Lubalin back in 1980.

Goodwill Logo

Goodwill’s logo is a stylized letter “g” that doubles as a smiling face.

Portrait Photos Logo

Creative logo for portrait photography studio by Atakan Seçkin.

Bison Logo

Clever logo designed for a rock band from Vancouver, Canada.

Summit Logo

Cool symmetrical logo designed for a rock climbing clothing brand.

City Direct Logo

Brilliant logo designed by Mike Erickson for an airline company.

Formula 1 Logo

Negative space in the middle creates the shape of the number one.

Carrefour Logo

The name of the company means crossroads in French. The logo features the letter “C” between two arrows that point in different directions.

Toblerone Logo

The image of a bear is hidden in the Matterhorn mountain symbolizing the town where the first Toblerone chocolate bar was created.

Big Ten Logo

United States’ oldest Division I college athletic conference expended to 11 teams and their logo was modified to reflect the change.

NBC Logo

One of the world’s most popular logos features a peacock looking to the right to show that the company is looking forward, not back.

Eight Logo

Creative logo designed from different parts of the number eight.

Modern Nerd Logo

Boudewijn Vermolen incorporated the word “nerd” inside “modern”.

ED Logo

Cool logo designed by Gianni Bortolotti for Italian electric company.

Giraffe Logo

Memorable logo designed by Lemika for Giraffe design studio.

Amazon Logo

Logo features an arrow shaped smile that represents customer satisfaction and reflects Amazon’s goal to sell every product from A to Z.

Sun Microsystems Logo

Popular logo designed by Vaughan Pratt features four interleaved copies of the word sun and can be read from any direction.

E2 Logo

Creative logo designed by Judd Madden for E2 Consulting.

Mammoth Mountain Logo

Brilliant logo designed for a ski resort represents a mammoth, a mountain, and even a ski trail.

Raven Logo

Creative logo designed for a Dutch financial advice company.

FedEx Logo

Negative space between the letters “E” and “X” creates an arrow.

Hundreds of talented designers from over 100 countries are waiting to create your company logo design. Start a logo contest at LogoMyWay.