This photo provided by Galerie Westlicht in Vienna shows a Hasselblad 500 camera which was part of the equipment carried by the 1971 Apollo 15 mission and the only camera ever bought back from the moon

It was put on auction as the only camera that made it to the moon and back. And it had its price - nearly $760,000.

The Hasselblad 500 sold over the weekend is described by Vienna auctioneers Galerie Westlicht as part of the equipment carried by the 1971 Apollo 15 mission - and the only camera ever bought back from the moon. It says the others were left behind to make room for mineral samples.Galerie Westlicht identifies the new owner as Japanese businessman Terukazu Fujisawa. It says the owner of an electronics chain placed his winning bid of 550,000 euros by phone. Bidding started Saturday at 80,000 euros - just over $110,000.