Nothing says love like two skeletons hugging.

In the following video, which was produced by Ad Council, R/GA, and Helpsgood.com, lovers of all kinds — partners, families, friends — step behind a giant screen, which renders their moving bodies as skeletons. With their faces and clothes hidden from the audience, the lovers then hug and kiss and dance and play pat-a-cake. The onlookers aren't able to tell which gender or skin color or disability the bones belong to: all they can see are people embracing.

The statement being made is that underneath our respective anatomies and skin colors and hair styles, we're all the same — human beings who long to give and receive love.

Take a look at the video below.

(Hat tip to Buzzfeed)