When Donald Trump was running for president, he spent an incalculable number of hours grousing about how America was getting taken for a ride, and Uncle Don was the only one who could put a stop to it. “We need a leader that wrote The Art of the Deal,” he said while announcing his candidacy in 2015. He elaborated during a 2016 Republican debate, falsely insisting, “I’ve done very well over the years through negotiation.” Of particular importance to the would-be president was trade, on which he was fond of proclaiming America was “getting killed.” In addition to trashing agreements like the Trans Pacific Partnership and NAFTA, and promising to use his aforementioned deal-making prowess to strike new, better deals, Trump vowed to slap indiscriminate tariffs on countries around the world, in order to show everyone who’s boss. Seventeen months into the job, how’s that working out? Not great!

On Monday, motorcycle manufacturer Harley-Davidson announced that it will shift some production of its bikes overseas in order to avoid the tariffs imposed by the European Union in response to Trump’s steel and aluminum levies. In a filing, the company—which Trump has previously touted as a “true American icon”—estimated that tariffs on its products would increase the cost of every motorcycle exported from the U.S. to the European bloc by $2,200. “Harley-Davidson believes the tremendous cost increase, if passed on to its dealers and retail customers, would have an immediate and lasting detrimental impact to its business in the region, reducing customer access to Harley-Davidson products and negatively impacting the sustainability of its dealers’ businesses,” the Wisconsin-based company wrote. “Increasing international production to alleviate the E.U. tariff burden is not the company’s preference, but represents the only sustainable option to make its motorcycles accessible to customers in the E.U. and maintain a viable business in Europe.”

Unsurprisingly, Wisconsin’s Paul Ryan was irked about the news, saying in a statement that “this is further proof of the harm from unilateral tariffs.” Chad Bown, a senior fellow at the Peterson Institute for International Economics, told The New York Times that other companies will likely take a page from Harley-Davidson’s playbook as they deal with the one-two punch of higher production costs on raw materials and a tax on exporting to Europe. “I think we can expect to see this same kind of activity every time that President Trump tries to impose new tariffs,” Bown said. Later in the day, Trump tweeted that he couldn’t believe a company would make business decisions based on factors that would impact their bottom line—a move he characterized as “waving the White Flag.” But as it turns out, Harley isn’t the only U.S. company getting dinged by the Dealmaker-in-Chief’s “good” and “easy to win” trade war: