The Infinite Brief

Apple’s update targets app publishers that capture user location data through questionable means.

The update is designed to weed out sketchy publishers that don’t have a legitimate use case for collecting someone’s location data.

Apple’s update will affect retailers because of their frequent use of location-based data for marketing purposes.

It will also cause headaches for so-called attribution vendors, which use location data to determine whether someone went into a store to make a purchase.