Ratings for MSNBC’s The Ed Show continue to fall and Thursday saw a new low for the 5 p.m. program with just 25K viewers in the 25-54 demo tuning in. That’s about ten times less than Fox News’ The Five, which had 245K and a quarter of CNN’s The Situation Room with Wolf Blitzer, which had 95K.





From 5 to 6 p.m., MSNBC’s PoliticsNation with Al Sharpton managed to more than double Ed Schultz’s ratings, rising to 57K in the demo. Then, Hardball with Chris Matthews did it again at 7 p.m. with 103K.

Here are the rest of your Thursday ratings:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) 6 – 9 am Fox & Friends 241 New Day 145 Morning Joe 62 5 pm The Five 245 Blitzer 95 Schultz 25 6 pm Baier 201 Blitzer 145 Sharpton 57 7 pm Van Susteren 211 Burnett 163 Matthews 103 8 pm O’Reilly 344 Cooper 188 Hayes 115 9 pm Kelly 395 Rowe 156 Maddow 147 10 pm Hannity 283 Tonight 130 O’Donnell 111 11 pm O’Reilly 222 Cooper 127 Hayes 35 PRIME TIME 341 158 124 Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD) 6 – 9 am Fox & Friends 987 New Day 394 Morning Joe 352 5 pm The Five 1.838 Blitzer 516 Schultz 372 6 pm Baier 1.852 Blitzer 474 Sharpton 451 7 pm Van Susteren 1.560 Burnett 530 Matthews 615 8 pm O’Reilly 2.368 Cooper 590 Hayes 476 9 pm Kelly 2.114 Rowe 421 Maddow 621 10 pm Hannity 1.234 Tonight 474 O’Donnell 395 11 pm O’Reilly 895 Cooper 353 Hayes 175 PRIME TIME 1.905 495 497 Data by Nielsen Media Research. Live and same day (DVR) data

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