"As a consumer, the idea of Apple sign-in is genuinely an exciting one..." writes developer/tech journalist Owen Williams at Char.gd."As a person in digital marketing, as well as a coder and startup founder, the feature terrifies me... I don't have a choice. Apple plans to force developers using third-party signin features to add its signin along any competing ones , rather than allowing them to make the choice. Essentially, Apple will force its success..."