The Weeknd is the latest artist to lock down a partnership with clothing and footwear company Puma. In a new tweet, Abel Tesfaye said that he will rep the brand in their new “Run the Streets” campaign, and also announced a new collaboration with the company, PumaXO. Shoes and clothing from that collaboration will apparently be out next year. Rihanna recently held a showing of her second Fenty Puma collection at Paris Fashion Week. The Weeknd’s new album Starboy is due out November 25; spot him wearing Puma kicks in the below video for the album’s title track.

Revisit our feature “The Dark Knight Returns: A Conversation With the Weeknd.”