I’ve always been a feminist, since I didn’t even know there was a word for it.

As the little girl who was told she wasn’t strong enough, as the teenager who was made to feel ashamed of her period, as the young girl who was asked what she was wearing, as the woman who was told marriage was the sole purpose of her life – there’s a lot society tells us.

So when Instagram opened the "36 Days Of Type" challenge (wherein graphic designers and visual artists create a letter each day), I decided to create this series as an attempt to talk of the abundance of ways the patriarchy, gender roles, beauty standards, shaming, and restrictions today are shaping our women and their lives. It adopts the ever-so-familiar voice of the quintessential Indian aunty ji as a reflection of our society.