Gucci has stopped selling this sweater that has been criticized as resembling blackface.

The company said apologized in a statement on Twitter saying that it is committed to

“turning this incident into a powerful learning moment… “Gucci deeply apologizes for the offense caused by the wool balaclava jumper. We can confirm that the item has been immediately removed from our online store and all physical stores. We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make. We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond.”

Circulating all over social media, the shot shows a model with the top pulled up over the bottom half of her face, with a cutout of red lips. The sweater was selling for $890 before the company pulled it.

This comes on the heels of a number of blackface political scandals like Virginia Gov. Ralph Northam who refuses to resign after a photo surfaced showing one man in blackface and another in a Ku Klux Klan robe. (He apologized first, then later said “it wasn’t me”.) Virginia Attorney General Mark Herring admitted too that he had worn “brown makeup” to dress as a rapper in college.

Last month, Florida Secretary of State Michael Ertel resigned after a newspaper published photos of him wearing blackface and dressing as a “Hurricane Katrina victim.”

And of course, it’s Black History Month. Looks like SOME people are getting schooled.

Balaclava knit top by Gucci. Happy Black History Month y’all. pic.twitter.com/HA7sz7xtOQ — Rashida Reneé (@fuckrashida) February 6, 2019

Gucci deeply apologizes for the offense caused by the wool balaclava jumper.

We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.

Full statement below. pic.twitter.com/P2iXL9uOhs — gucci (@gucci) February 7, 2019

Yall gonna sit here and tell me that #Gucci using a #blackface on #BlackHistoryMonth2019 ain't a publicity stunt, because how do you not know better in #2019. How? pic.twitter.com/CRUV7hKmTF — THE REAL GODESSSSS (@MbaliRae) February 7, 2019

@Gucci apologised over balaclava looking like #blackface • Question, how was the sweater allowed to be released without @gucci seeing the problem?? pic.twitter.com/4SE0ZBs6wi — Emily Antscherl (@AntscherlEmily) February 8, 2019

Virginia Attorney General Mark Herring has admitted to using blackface at a college party in the 1980s, when he dressed up as rapper Kurtis Blow. #MarkHerring #Blackfacehttps://t.co/duDG0dXBCS — Shomari Stone (@shomaristone) February 6, 2019

(Photo, screenshot; via The Hill)