Today, Google and Apple host more than two million applications on each of their app stores. It highlights the importance businesses give apps to improve their business. Banks, retailers, e-commerce companies, financial institutions, healthcare companies and several other types of businesses are investing in mobile apps to provide mobility to their customers. This blog post highlights some pointers that businesses should consider for a mobile app development project.

Analyze the Market

The first step in mobile app development is to understand your target audience and their expectations from your products or services. It is good to analyze your competitors and the services they offer. Quickly evaluate the demands of your audiences to maximize their trust in your apps.

Budget

The budget often depends on your preferred app features and technologies. Online shopping apps integrated with AR and VR technologies have more sales conversions than a normal shopping app. If you are into healthcare business then integrating your mobile applications with AI or blockchain technology can be effective. The cost of a feature loaded application will always be higher than a simple mobile app.

A survey of 12 leading application development companies revealed that the cost of building an iOS app goes between $38,000 for low functionality to $171,000 for a high tech app.

Choose Right Platform

From a user’s perspective, it is essential that companies choose the right app development platform. Companies should invest in a mobile application that enables its users to navigate seamlessly from one section to the other. Majority Android App Development companies choose between Native and Hybrid platforms to keep customers engaged in their mobile apps.

Application Development Firms Develop Three Types of applications:

Web App : Creating a mobile version of a website. A website’s mobile friendliness occupies is critical for digital businesses

Native App: Built for a specific operating system(either Android or IoS). These apps are easier to download from an app store and offer an engaging user experience, but are complex to build

Hybrid App: Easier to build because of a single programming language. Hybrid apps are easier to operate on more than one platform. It functions similar to a native app.

Know the Technicalities

Businesses should select a platform they would like to invest in. Android applications are different from iOS apps. While developing an Android application, the developer should be clear about the resolution and DPI (Dots Per Inch). Android Apps have more DPI and resolutions than iOS. App developers have to give close attention to the choice of fonts, font size, and images to support the required resolution

Include a Search Bar

It is essential for iOS or Android App developers to provide users an easy to use interface. An application with a complex interface poses a challenge to user adoption. Companies should also include a search bar on top of their apps to enable customers to search for products desired by them.

Ensure your App Meets your Idea

Mobile applications that are an outcome of a well-defined business vision have a greater chance of success. It is good to highlight your app’s USP’s and ideas without overstuffing it. Remember, every screen of your app reflects promises you make to your customers.

Make your App ASO and SEO Friendly

No matter how productive or informational your app is, it will be visible in the search results only when it contains targeted keywords. The best practice is to add essential keywords to the title and description of your mobile app. SEO friendly mobile apps are easily discoverable and rank higher on Google play store. It is best to avoid unnecessary text and app screens that may confuse users.

Are you planning to boost your business with innovative and feature loaded mobile applications? Get in touch with app development experts at Oodles Technologies. We create user-centric mobile applications by understanding your business idea and conducting market research. Our developers are following the latest trends and stay updated about new technologies to develop robust and feature loaded apps. For more details about our mobile application development services, contact us today!



