This morning, Match.Com and OKCupid tied the knot , after Match paid OKCupid $50 million in cash. OKCupid have been longstanding and outspoken critics of Match and eHarmony's business models, going as far as to call both sites deceptive scams on their corporate blog . Naturally, those criticisms silently disappeared from OKCupid's blog within minutes of the acquisition being announced.