Here's how you should be looking at it.Your SM is a digital mugshot available to anyone, at any time. It is stored, basically forever on the net and who knows where else.Your digital mugshot provides "anyone"- Who you are friends with- Who they are friends with- Your favorite things- Pictures of you (Profiled. You take great pictures of you. This represents you and makes it easy for you to be found, should a need arise. There are cameras and "Nsa" level digital security everywhere.)- Pictures of what you like- What you do- Where you go- Where you work- Your education levelA literal digital mugshot. It's like going to a prison and getting your picture taken and the cop writing down your known aliases..... only a lot more in depth. And it's all stuff that's verified, you don't lie to your friends/family, right. That's what they hope on.What do YOU get out of your social media account that can't be sent over a text or phone call.It doesn't matter what you think at this point. What matters is that THEY believe it, so it affects you. If you understand how marketing and ads work even in the littlest bit... even if you only think that I'm 10% right .... we're fucked.Lots of research can be readily found on who, what, where, when, why and how your information is collected and goes out. You just have to thirst for finding the truth.