Through last November, for example, sales were up to 220,232 units, that's a 25-percent increase of over 2017. That includes a 20 percent increase in November alone when 15,963 Wranglers were sold. So what's going on here? It's quite simple, really. Jeep is building more Wranglers than it can sell, despite high demand. One of the reasons why is the Toledo, Ohio assembly facility itself. Planned capacity here is nearly double that of the old assembly line for the previous generation Wrangler. FCA purposely made this happen so that Wrangler demand in overseas markets could be met. Then again, perhaps FCA went a bit overboard. Jeep dealerships in the US are having a hard time selling Wranglers not because they're bad vehicles, but because of their high price tag.

One salesperson summed it up perfectly: "I have the largest Wrangler supply I have ever had. That car has gone up in the last three years $12,000! These freakin' things are $55,000 now. I think that vehicle is price-sensitive, and I think they went a little far with the pricing. They are a little aggressive."