After pushing Walmart to remove high-capacity weapons from its shelves, Trinity Church on Wall Street is turning its attention to the sporting goods retailer Cabela’s.

It wants Cabela’s to stop selling weapons that can fire more than eight rounds without reloading. Trinity made the request in a shareholder proposal for the next annual meeting of Cabela’s shareholders.

Activists are raising reputational risk as an issue to push retailers and gun manufacturers to change.

Last week, New York City’s public advocate asked the Securities and Exchange Commission to investigate whether Smith & Wesson misrepresented or omitted information in its public disclosures about how often its products are involved in crimes.