Rebecca Long-Bailey, widely tipped to be a likely frontrunner in a future Labour leadership election contest, highlighted personal branding in a new campaign video today.

“Mum says I was born to the sound of the roar of the Stretford end,” the shadow cabinet member says as she opens the video, which outlines the significant events of her birth year 1979.

Long-Bailey goes on to talk about the impact of Margaret Thatcher’s government, deindustrialisation and Tory austerity. She concludes that Labour plans to “build the future of communities by the many, for the many”.

The general election campaign video has already been shared among party members and activists who have described it as the start of Long-Bailey’s leadership bid.

Let’s build the future of our communities by the many, for the many pic.twitter.com/jRQSNTLpZL — Rebecca Long-Bailey (@RLong_Bailey) November 5, 2019

This article was amended on November 5th to reflect that the logo has been used before.