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Whether it's waxing, shaving or lasering, women have been spending more time tending their hair "down there", than their mop on top.

But finally the bald Barbie bikini line is out and the Eighties bush is back – but it's more work than you might think.

In fact, women are forking out for plush products to pamper their full-bodies pubes. From fur oil to muff mist, there is a whole host of new must-have products out there, designed to beautify your vajayjay.

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Unsurprisingly, the new additions to our beauty bags come from New York – a city where women openly discuss their muffs.

One of the popular new products to help keep your shag-pile shiny is from a brand called Fur.

Developed by three women – 24-year-old Emily Schubert, her sister Laura and childhood friend Lillian Tung - Fur’s products are dedicated to pampering pubes.

“Few things in life are certain but pubic hair is one of them,” say the brand’s founders. “Fur is the first line of products that cares for pubic hair and skin. Our products give your pubes a chance.”

And it seems the products will be a hit in the UK as a survey reveals that 51% of British women don't trim their pubic topiary.

Celebrities are also backing the full-fuzz trend, with Gwyneth Paltrow saying she rocks a "Seventies vibe down there," and Lady Gaga requesting a mannequin with full pubic hair on her recent tour.

Actress Cameron Diaz even dedicated a whole chapter in The Body Book to grooming her lady garden.

In the section titled Praise Of Pubes she goes into detail about maintaining the "lovely curtain of pubic hair" that "surrounds that glorious, delicate flower of yours".

And now you can follow in their footsteps with Fur's fuzz-loving products.

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There's currently two in the line-up – there's Fur Oil, designed to soften those unruly curls and Stubble Cream, for those who aren't ready to ditch the razor.

“We shampoo and condition our hair and moisturise every other part of our body, so why don’t we treat our most sensitive area with more respect?" said the founders.

The Fur Oil, which will soon be available in the UK, features a blend of nine natural oils including grapeseed and jojoba and will set you back $39 (£25).

So you better get growing, so you're ready to get grooming when the products hits the shelves.