This is what supermarkets would look like if all foreign imports were stopped (Picture: CEN)

A supermarket in Germany has made a controversial point by removing all foreign products from its shelves.

The Edeka supermarket in Hamburg said that it wanted to confront racism with their own narrow-minded views and for a day sold German-only products.

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On the shelves they had messages such as ‘this shelf is quite boring without vaiety’ while the salad bar had a sign saying ‘our selection knows borders today’ and the cheese counter said ‘so empty is a shelf without foreigners’.

That meant there were no Spanish tomatoes, olives from Greece and an all but empty cheese counter.


One person who witnessed the scene described it as looking like a scene from Cuba.

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A sign saying ‘so empty is a shelf without foreigners’ (Picture: CEN)

An Edeka spokesman said: ‘Edeka stands for diversity, and we produce a wide range of food in our assortment, which is produced in the different regions of Germany.



‘But it is together with products from other countries that we create the unique diversity that our customers value.

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‘We are delighted to have received a lot of positive feedback regarding Saturday’s action.’

Edeka is no stranger to viral advertising campaigns, although some previous commercials launched by the German supermarket giants sparked controversy.

Their ‘Eatkarus’ campaign from last winter tells the story of a fantasy world in which everyone eats the same food, an unidentified grey mash, be it for breakfast, dinner or as a snack. Even the family pet eats it.

The supermarket wanted to make a point about racism and the need for foreign integration (Picture: CEN)

Another sign says ‘we are poor without variety’ (Picture: CEN)

It is however the family’s son’s dream to fly away like a bird, hence the name ‘Eatkarus’ – a play on words with Icarus, which refers to the ancient Greek myth in which a man flew his own wings made of feathers and wax, only to see them melt as he flew too close to the sun and tumbling into the sea below.

At the end of the clip from last winter, the young boy reaches his great goal because he turns his diet around after finding some real berries in nature by following a bird.

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The supermarket chain provides more than just a healthy diet message. On a separate campaign page, they provide recipe videos, diet tips and a BMI calculator.

The well-meant approach to combat growing obesity and unhealthy eating habits earned the campaign praise with many people, although others slammed the campaign for ridiculing fat people.

Less controversial was a tear-jerker Christmas commercial featuring a grandfather eating Christmas dinner all alone as none of his busy children could come over.

The man therefore faked his own death, after which his shocked children somehow did manage to find the time to visit. There, they found a dining room table full of food waiting for them, with their elderly father as alive as ever.