Sony Computer Entertainment’s President and CEO Andrew House has admitted that the company is releasing the PlayStation 4 in western markets first due to what he called “competitive pressures”, presumably referring to the November release of the Xbox One in the same territories.

Speaking to Japanese press during a busy E3 week, Andrew House also said that the PS4 would “allow for an aggressive cost-down strategy” over time, giving the company the ability to reach “the broadest mass of consumers that we can.”

House pointed to new revenue streams on the console as a way of ensuring the PS4 returns a profit as quickly as possible, something Sony hinted at back in February but is likely pointing to digital downloads, service-model titles (like DriveClub) and subscription-based games.