In the last few years there has been exponential growth in the number of mobile phone users. Today, more than 60% of total internet usage is happening via mobile phone.

Obviously, the reasons include portability, cheap hardware, easy access to the internet and the increased number of services on the internet. With more users on mobile, the optimization of user experience on the phone is essential.

For smaller companies, which often do not have native apps due to cost or time constraints, the web app is the key opportunity where they can win customers by providing the best possible experience.

If companies have a dedicated native mobile apps, there is a possibility that many users will prefer their web version to avoid downloading and installing due to hardware and memory constraint or some other personal preference.

If a company is dedicated and wants to get maximum engaged customers, the experience of a web app has to be close to that of the native app.

Nowadays the expectation from our websites is very high. Almost 25 years ago when the website was invented, its purpose was mostly to share information.

Today, the website is a grocery shop, social network, chatting place and what not. The website is expected to search houses and hold the world map. The website is expected to give all the features of powerpoint and excel sheet.

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