Hi. I’m Vlad Georgescu, a product design leader based in San Francisco who enjoys working on things that are useful to people.

I'm currently leading design on Gusto's fast growing Benefits product. Our team tackles meaningful problems — like access to health insurance — that small businesses and their employees have to deal with on a regular basis.

Previously I established the design practice at Directly, an enterprise startup that uses a human-centric AI approach to change the way companies are thinking about customer support.