New boot screen branding for Android on the GS5

Boot up the Samsung Galaxy S5 and you'll be presented with a new message below the usual boot-up logo. The Galaxy S5 isn't just a Galaxy S5 — it's "powered by Android," and that's exactly what you'll see at boot-up.

It's an interesting distinction for Android's biggest manufacturer, and not something we've witnessed in such a prominent place on any other handset. There's been much speculation recently surrounding developments in the relationship between Google and Samsung, and there's no doubt that an Android logo on the GS5's bootscreen will put Google's OS brand in front of a ton of eyeballs in the months ahead.

Hat tip to Brian Klug