A drinker won a discrimination case against a popular brewery after he was stopped from buying its women-only beer.

Brewdog last year offered discounts on a “pink” craft ale to anyone identifying as female at its bars, as part of a campaign to highlight the gender pay gap.

However, the “satirical” initiative backfired when a male customer at a branch in Cardiff decided to launch legal action after being told he could not order the drink.

Thomas Bower, 27, said he “felt forced to identify as a female” to convince bar staff to serve him the £4 Pink IPA rather than the £5 Punk IPA in March 2018.

The software engineer complained to Brewdog but was told his treatment did not amount to discrimination - prompting him to sue the brewery in a small claims court.

He was awarded £1,000 after a judge agreed he had been unfairly treated because of his gender.