Meetup, the social media networking Web site, has some heavyweight competition.

Former NFL star Terrell “T.O.” Owens and “Bachelorette” finalist Peter Kraus are expected in New York this week on a media tour touting their “friendmaking” social platform Hive.

The two VIPs are both investors in Hive. Owens previously signed a sponsorship deal in 2014 with a fantasy sports platform.

Hive is promoted as a sort of alternative to Meetup events.

“Instead of matching people by profile like a dating app, Hive connects users by interests, ranging from design and dog training to finance and football as well as by location,” according to a

promotional note on Hive.

The platform also allows users to choose whom they meet in person “instead of paying to create a Meetup event with a roomful of strangers.”