A smart pricing strategy helps a hotelier boost revenue. In order to design an informed pricing strategy, revenue managers need to have a real-time, 360-degree view of their competitive landscape and market.

Our real-time Rate Intelligence Platform OPTIMA empowers revenue managers to stay on top of competition and market trends. OPTIMA is an easy-to-use, multilingual platform that provides accurate rate intelligence. It enables its users with the largest variety of channels to shop from, along with market and rank insights.

OPTIMA’s new feature MarketDRONE is the world’s only real-time, cognitive rate intelligence solution. It pushes competitive and market rate intelligence notifications to revenue managers in real time, on a device of their choice. It enables them to stay on top of the intra-day rate changes and unlock new revenue by using the insights to inform their pricing strategy.