The move is unfortunate if you were looking for an affordable, more flexible alternative to the media sticks on store shelves, but it isn't surprising. Like many of these dongles, the Matchstick was going to live or die based on the services you could access -- its openness was great for tinkering, but that wasn't going to matter if you couldn't sit down and watch Orange is the New Black. The one consolation is that Matchstick's efforts likely furthered web technology, however briefly.