A new British pet food brand has launched what it claims to be "the world's most sustainable dog food" made from oats, potato, kale, seaweed, chicory and insects.

Pets are estimated to consume 20% of the world's meat and fish, according to pet food start-up Yora. Farming of animals – such as cattle – for food contributes to increased greenhouse gases in the atmosphere which contributes to climate change.

The new dog kibble, which will be available online and in pet food stores from January 10th, contains grubs reared in a state-of-the-art facility in Holland. Tom Neish, who founded Yora, says these insects "need just 2% of the land and 4% of the water to produce each kilogram of protein, which means they generate 96% less greenhouse emissions" than farmed meat or fish.

Yora

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The grubs are fed recycled vegetable matter that would otherwise go uneaten. They naturally grow at a rapid pace, reaching full size in just 14 days, so there’s no need for growth hormones or antibiotics.

Once fully-grown, the grubs are combined with British grown oats, potato and natural botanicals to create a vitamin and protein-rich, hypoallergenic kibble that looks just like traditional dog food.



Is an insect-based diet good for your dog?

TV vet Dr. Rory Cowlam thinks so. He said: “As a keen conservationist and dog-lover, I am incredibly excited by the enormous potential for this dog food to reduce our pets’ collective carbon pawprint.

"Yora provides a healthy, high protein alternative to conventional kibble. It’s hypoallergenic, and free from antibiotics and growth hormones. Pets love the taste – plus it’s great for the planet.”

Yora

The environmental and health benefits of eating insects have long been established, but western cultures have been slow on the uptake.

Grubs are high in protein, fats, minerals and amino acids. Yora also claims "they're even easier to digest than chicken, so they’re perfect for pets with sensitive stomachs".



"Animals and humans have been eating insects since the dawn of time and we believe Yora is the future of pet food," Founder, Tom, says.



"We have trialled 29 recipes to find the perfect combination of great tasting ingredients and are very proud of the end result.”



Yora is available from Pets Corner from £13.99 for 1.5kg.





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