Pop stars and perfume. Athletes and sneakers. Big-budget movies and toys.

When it comes to cross-promotional licensing deals, there are few pairings that marketers haven’t tried to raise the profile of their products. Add to that list a new and perhaps unusual partnership: fashion brands and luxury condos.

Across Miami, high-end condos are teaming up with upscale brands in a bid to stand out in a crowded field and reach new consumers. The trend preceded the coronavirus crisis and is expected to last beyond it.

It may be risky to yoke a long-term real estate development to a name that could someday fall out of favor. Indeed, condos in New York and elsewhere have removed Donald J. Trump’s name from their facades.

But the strategy, which involves designer labels like Armani, Diesel, Fendi and Missoni as well as luxury automakers like Aston Martin and Porsche, makes sense in place with a fondness for status symbols, industry observers say.