Alien conspiracy theories. SHIELD. A supercomputer for self-driving cars. Over the years, we’ve launched many things at the annual CES.

This January, NVIDIA will help CES launch the new year in technology when our co-founder and CEO, Jen-Hsun Huang, takes the stage to give the preshow keynote address.

Like a triple-shot of espresso, the show promises to jolt the more than 165,000 attendees who will check out the latest and greatest that tech has to offer, across 2.4 million net square feet of exhibitions. More than 6,500 reporters will be there from more than 150 countries to get a jump on the news.

When Huang takes the stage, you can be sure he’ll break news in some of the areas we’re focused on: artificial intelligence, self-driving cars, virtual reality, and gaming.

What Happens In Vegas Never Stays in Vegas

This may be NVIDIA’s first CES keynote, but it won’t be the first time we’ve made headlines at the show.

Last January, we unveiled the world’s first supercomputer for self-driving vehicles, DRIVE PX 2, one of the hits of the show.

Two years ago, we ignited worldwide conspiracy theories after commissioning a mysterious crop circle in Salinas, Calif. And then unveiled a new Tegra mobile processor with otherworldly capabilities, and fessed up to the marketing stunt.

There are no hints, yet, as to what will be unveiled during Huang’s keynote. But you’ll want to make sure you’re part of the action by registering for CES, which just opened last week.