WELL this never happened to Kanye.

Aspiring Florida rapper ‘Presto Flo’ is getting his first taste of fame for all the wrong reasons after a recent photo shoot ended in embarrassment.

On a very windy day in Clearwater, Florida, the rapper was posing for a photo shoot by a seawall, throwing a succession of very swaggy poses. As the wind lifts Flo’s hat off his head, he reaches back to grab it ... and falls back into the murky water.

If you laughed at that clip (who doesn’t love seeing someone making a bit of an ass of themselves while trying to look cool?), we’re about to make you feel guilty. Seems poor old Presto landed on a razor sharp oyster bed, and suffered very deep cuts to his hand that required an urgent trip to the emergency room.

“Once bandaged up, he was back in the studio,” his management have reported. Good to hear — and Presto, perhaps stay away from large bodies of water for any future photoshoots.