"For almost 50 years, Herbal Essences has been committed to the safety of the people that use our products,” Herbal Essences brand manager Lynn Hicks says in P&G's statement, which explains that an unprecedented amount of product-composition, safety-testing, and quality-control details were disclosed in order to achieve verification. "Now more than ever, consumers are demanding transparency with their beauty products, and with this partnership, we can provide consumers with the reassurance that our products are clean, safe and verified by a trusted group like EWG.”

Courtesy of brand

Herbal Essences Honey & Vitamin B Sulfate-Free Shampoo is formulated to moisturize and soften hair, and it features a honey, jasmine, and vanilla scent. Birch Bark Extract Sulfate-Free Shampoo gently cleanses without fading color-treated hair, and it smells like an aquatic combination of a floral bouquet and warm amber. Many people avoid sulfates over concern that they can strip color, but experts note that sulfates are no more damaging to color than other surfactants; that said, studies have shown them to be irritating to eyes and skin, making sulfate-free shampoos like these a good option for those with a sensitive scalp.

Both shampoos have matching conditioners, and all four products will be available for $6 each at drugstores and mass-market retailers nationwide in January 2019.

To see other products that have the EWG Verified mark, visit ewg.org.

More major changes for drugstore beauty brands:

Here's how to make your beauty routine more environmentally friendly:

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