Vishnu Athreya has been promoted to SVP, programming at Cartoon Network, an expanded role. The new title was announced by Rob Sorcher, chief content officer for Cartoon Network.

Athreya will add series development for Boomerang while continue to oversee scheduling, acquisitions, and the strategic positioning of programming content across all branded linear and non-linear program platforms for Cartoon Network and Boomerang. Athreya is based in Atlanta and will still report to Sorcher.

“Vishnu’s approach to an evolving and challenging marketplace has had a great impact on our content strategy, and we look forward to seeing him extend that expertise into building Boomerang’s development pipeline,” said Sorcher.

Athreya first joined Turner Broadcasting’s kids channels Cartoon Network, Toonami, POGO, Boomerang and Cartoonito in Asia Pacific,where he was instrumental in driving Cartoon Network to a leadership position in the market. He joined Cartoon Network in 2014, acting as the departmental lead for long-range calendar planning. He was also charged with developing creative strategies for on-air stunts and special events surrounding the networks’ growing library of original, acquired and classic animated programming.

Athreya earned a post graduate diploma in communications from the Mudra Institute of Communications in Ahmedabad, India. He also holds a bachelor’s of science degree in chemistry from St. Stephens College in Delhi, India.