Donald Trump’s favorite TV network is increasingly serving as a West Wing casting call, as the president reshapes his administration with camera-ready personalities.

Trump’s new national security adviser, John Bolton, is a former UN ambassador, a White House veteran – and perhaps most importantly a Fox News channel talking head.

Bolton’s appointment, rushed out late on Thursday, follows Trump’s recent effort to recruit Fox guest Joseph diGenova for his legal team – an idea now seemingly scrapped. Bolton went on Fox to discuss his selection and said it had happened so quickly that “I think I’m still a Fox News contributor”.

Another recent TV-land addition to the Trump White House is veteran CNBC contributor Larry Kudlow as top economic adviser. Other Fox faces on Trump’s team: rising state department star Heather Nauert, a former Fox News anchor; communications adviser Mercedes Schlapp and treasury department spokesman Tony Sayegh. The latter two are both former Fox commentators.

Former Fox commentator Mercedes Schlapp, right, is communications adviser. Photograph: Mike Theiler/AFP/Getty Images

“He’s looking for people who are ready to be part of that television White House,” said Kendall Phillips, a communication and rhetorical studies professor at Syracuse University. “This is the Fox television presidency all the way up and down.”

Trump’s affinity for Fox News is by now well-documented. He has bestowed more interviews on the network than any other news outlet and is an avid viewer. People close to the president say he thinks Fox provides the best coverage of his untraditional presidency. It also provides him a window into conservative thinking, with commentary from Republican lawmakers and rightwing thinkers – many of who are speaking directly to the audience in the Oval Office.

On-air personalities Sean Hannity and Laura Ingraham are favorites of the president, who also speaks to them privately. This past week Trump promoted Hannity on Twitter, saying:



The president’s early-morning tweets often appear to be reactions to Fox programming. On Friday, for example, Trump tweeted he was “considering” a veto of a massive spending bill needed to keep the government open not long after it was assailed on Fox & Friends as a “swamp budget”.

The critic in question was contributor Pete Hegseth, a favorite of the president who has been rumored to be a possible replacement for the embattled veterans affairs secretary, David Shulkin.

Fox News came in for criticism this past week from CNN chief Jeff Zucker, who on Thursday attacked the rival network by saying it has become a propaganda machine that is “doing an incredible disservice to the country”.

Zucker spoke at the Financial Times Future of News conference two days after a former Fox military analyst quit, claiming he was ashamed at the way the network’s opinion hosts were backing Trump. Zucker said that analyst, Ralph Peters, voiced what a lot of people have been thinking about Fox in the post-Roger Ailes era.

Still, in Trump’s Washington, lawmakers and influence-seekers know that the best way to get in Trump’s ear is often to get on Fox. Legislators routinely seek to get airtime when they are trying to push legislation or policy ideas, said congressional aides who sought anonymity because they were not authorized to discuss private thinking.

“A year ago, everyone was trying to figure out how to get into the building; now everyone is trying to figure out how to get on TV,” said Republican consultant Alex Conant.

This past week, for example, conservative lawmakers unhappy with the spending bill moving through Congress took to Fox. “This may be the worst bill I have seen in my time in Congress,” said Jim Jordan of Ohio on Wednesday.

And when the school shooting in Parkland, Florida, prompted a national conversation on gun laws, Fox contributor Geraldo Rivera used his platform to urge the president to support raising the age requirement to buy assault-type weapons.

“You’ve gotta let me give my pitch,” he said on Fox & Friends several weeks ago, noting that he would see Trump that night. “Here in Florida and most states a kid cannot buy a beer … and yet he could buy an AR-15 legally.”

The hosts quickly pushed back. “Tell him to let the teachers carry concealed,” said one.

While the coverage varies by show, Fox & Friends tends to be Trump-friendly, with the chipper morning show spotlighting his achievements and bashing the “mainstream media”. On Friday, they featured a teen from the Florida high school where the shooting occurred who opposes gun control efforts, as well as a young conservative activist who interviewed Trump at a White House event the day before.

Also appearing on Friday was White House counselor Kellyanne Conway – herself a constant presence on cable news – who pushed back at the idea Trump was focused on hiring TV personalities.

“The irony is not lost on me that you have a lot of quote ‘TV stars’ calling Larry Kudlow and John Bolton ‘TV stars’,” Conway said.