Dogecoin is making another appearance on the racetrack! The cybercurrency and Reddit.com are teaming up once again to help another driver in need and this time it’ll be going to the Australian V8 Supercar Series. The crowdfunding effort, which is called #SuperV8Doge, is aiming to sponsor Lee Holdsworth and his Erebus AMB Mercedes E63 racer to the Townsville 500 in July. The campaign’s initial goal of $50,000 will cover the cost of the car’s artwork, clothing items and pit wall, along with a media campaign.

Commercial manager of Erebus Motorsport Jeff Reibel told speedcafe.com donations have already been secured for at least minor Dogecoin branding on the Mercedes vehicle, but it may go further. “From there, there are other levels of funding that go onto the bonnet and other major inventory on the car that can be achieved [through more donations], all the way up to the majoring branding packaging.

“This is an opportunity to engage a whole new fan base online. We saw what happened with Josh Wise, who is a guy that doesn’t race full-time, beating Danica Patrick in the All-Star vote. More eyeballs to our sport and more interest in our sport can only lead to better outcomes for everyone.”

According to the campaign’s website,”Media coverage before, during and after the event will be similar to that experienced with the Josh Wise #98 NASCAR entry. Supercar races have more TV exposure, with televised practice, qualifying and three races over the weekend, comprising the 500km total distance. There is a smaller field and the style of racing guarantees much more airtime. Erebus is a competitive team with an excellent chance of a podium finish.

“The live national TV audience in Australia is around one million, with an additional audience on cable, and a potential reach internationally of 500 million, plus internet live feeds. There are also edited highlights shows.”

Last month, Dogecoin teamed up with NASCAR driver Josh Wise for the big race in Talladega and placed 20th place. While discussing the not-so-great placing, Mr. Wise noted, “There was a last lap where I had a really great run coming to the white flag and had a few guys pushing me from behind. The No. 18 car kind of cut across the front of me and I had to let off to keep from basically wrecking him and probably 15 of us others including myself, so it kind of killed our momentum and we ended up 20th. But I thought we had a really good shot at a top 10 or top 5 there up until that point.”

In regard to Dogecoin sponsoring him in future races, Mr. Wise added,

“We’re trying to get that sponsorship on a consistent basis, you know, and that’s really going to take our team to the next level as far as being competitive. Whether that’s with Dogecoin or Reddit communities or however we get that, that’s definitely what we’re looking for.”