The reason he was picked is simple: Kesler is straight, he's macho, and he's respected by nearly everyone in the league. So when he got behind the You Can Play campaign, it made a difference. So now the question becomes, can he do it again in Sochi? Does he even want to? We've put in requests for comment with Kesler's agent, the Canucks, and to Kesler himself via Twitter, and will update this post when and if we receive a response.