Adidas will launch its official Fifa World Cup 2014 advert during the ad break of tonight’s UEFA Champions League final between Real Madrid and Atletico Madrid.

“Leo Messi’s World Cup Dream” was directed by City of God director Fernando Meirelles and features an exclusive track from Kanye West as well as starring a host of global football names including Messi, Dani Alves, Luis Suarez, Robin van Persi, Bastian Schweinsteiger and Xavi.

The ad when viewed online will offer users the same choice as Messi faces in the ad: all or nothing. If users click ‘all in’ they will be “connected to everything Adidas has to offer” for the 2014 Fifa World Cup by following all Adidas football handles on Twitter.

A statement added: “Clicking ‘nothing’ ensures the user is shut out and has no Adidas communication for the summer tournament’.

Tom Ramsden, global brand marketing director at Adidas football, said: “We are incredibly proud of this film and the entire ‘all in or nothing’ campaign.

“By bringing together the creative powers of Fernando (Meirelles), Cassiano (Prado) and Kanye; and combining them with the best players in the world, we present a unique, fresh and authentic view of the World Cup that only Adidas can deliver.”

Earlier this week, Coca-Cola’s VP of global design, James Sommerville, told The Drum how the brand created its World Cup identity ahead of what is a major global marketing event.