St. Louis County economic development officials announced Wednesday the name for the plant science district they’re hoping to grow in Creve Coeur.

The new name, “39 North,” is a nod to the latitude of the area around Lindbergh and Olive boulevards. Adjacent to Monsanto’s global headquarters and the Donald Danforth Plant Science research center, the St. Louis Economic Development Partnership has targeted the area for a node of agriculture technology businesses.

The 39 North name would function as a brand much as Cortex does for the successful technology district in an old industrial corridor of the Central West End. Officials say they plan to install signs along Lindbergh and Olive boulevards to help give the district an identity.

“St. Louis County is already recognized as a global hub of plant science research,” St. Louis County Executive Steve Stenger said in a statement. “‘39 North’ is a natural extension of an established industry. We will continue to attract emerging agtech businesses with diverse talent and true vision.”