Washington (CNN) Former Hewlett Packard CEO Carly Fiorina said Thursday it's "looking more likely" that she'll run for president in 2016, though she acknowledged she faces challenges in the wide-open Republican presidential primary field.

In an interview on Boston Herald Radio, Fiorina said her primary concern right now is introducing herself to voters, and raising enough money to compete.

"Of course people don't know me and they need to get to know me," Fiorina said. "Do we need to raise money? Yes. Do we need to raise as much money as Jeb Bush? No."

Former Florida Gov. Jeb Bush's team has telegraphed plans to raise $100 million in the first quarter of the year, an eye-popping sum intended to discourage some of his potential GOP opponents from the race. Fiorina said, however, she believes there are other ways to compete.

"Money is important, but money is not everything, and I actually think good, old-fashioned, on-the-ground, reach-out politics counts for a lot," she said.

Read More