Dallas Mavericks owner Mark Cuban argues a call during the second half of their NBA basketball game against the Utah Jazz in Salt Lake City, Utah, October 31, 2012. REUTERS/Jim Urquhart

(Reuters) - Mark Cuban, the billionaire owner of the Dallas Mavericks NBA basketball team, is set to go on trial on Monday to face civil charges that he committed insider trading in shares of a little-known internet search company nearly a decade ago.

Cuban, 55, is accused of selling his 600,000 shares of the former Mamma.com Inc on June 28 and 29, 2004, soon after learning from Chief Executive Guy Fauré that it was planning an equity offering that could dilute his 6.3 percent stake.

The U.S. Securities and Exchange Commission said Cuban avoided a roughly $750,000 loss after the Montreal-based company announced the offering, causing its stock price to drop 9.3 percent on June 30.

Cuban has maintained that he did nothing wrong, and that any information he may have received was neither confidential nor material enough to trigger an insider trading violation.

The jury trial before U.S. District Judge Sidney Fitzwater in Dallas is expected to last eight to 10 days, which with breaks may stretch into mid-October.

While the SEC has recently become more aggressive in pursuing higher-profile defendants, Monday's trial comes in a case that predates that push, having begun in November 2008.

Forbes magazine estimates Cuban's net worth at $2.5 billion, making the $750,000 at issue in this case comparatively minute.

The SEC is seeking to recoup ill-gotten gains, impose civil fines and obtain a permanent injunction to bar Cuban from similar alleged misconduct.

Fitzwater dismissed the SEC lawsuit in 2009, but a federal appeals court revived the case the following year.

Cuban is expected to testify, as is Fauré. Under procedures set by the judge, it is possible that Cuban may testify twice, once during the SEC's presentation of its case and later when the defense takes its turn.

The charismatic Cuban has appeared on TV shows such as ABC's "Dancing with the Stars" and HBO's "Real Time with Bill Maher," and is known for arguing with referees during Mavericks games.

He previously accused SEC enforcement staff of targeting him because of his fame and because they disliked his politics, but an SEC watchdog in 2011 cleared the regulator of misconduct.

The case is SEC v. Cuban, U.S. District Court, Northern District of Texas, No. 08-02050.

(Reporting by Jonathan Stempel in New York; Editing by Eric Beech)