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Goodwork saw 37 charitable projects completed in 7.5 hours at United Way’s office on Main Street. Forty-nine volunteers from the social group Secret Handshake, ad agencies, web companies, freelancers and students spent their day to share marketing and creative expertise with local non-profit groups in need.

“(It) was an incredible success with the response from volunteers and the excitement from the non-profits we worked with,” said Goodwork chair and Secret Handshake co-founder Leanne Schmidt. “Non-profit agencies usually don’t have lines for this in their budget.”

Volunteers contributed an estimated $40,000 worth of creative work to the community.

Scott Sime, United Way’s vice-president of marketing an engagement, said they are always looking for ways to connect community members, and help their agency partners make a bigger difference in Winnipeg.

“The fact that it’s the first of its kind says so much about Winnipeg’s volunteer spirit, and we were so proud to be hosting.”