South Simcoe Police have identified the Newmarket man and his mother killed in a head-on collision last week in Bradford.

Kyle Cobet, 36, and his mother Wendy Cobet, 60, of Barrie, were pronounced dead at the scene after they collided with a heavy truck at around 4:30 p.m. Friday on Yonge Street near the 14 Line.

According to investigators, Kyle Cobet was driving the SUV that crossed the centre line before colliding with a heavy truck.

His 9-year-old son was a passenger in the SUV and was rushed to hospital where he died shortly after arrival.

The child’s name is not being released out of sensitivity to the family, police said.

The driver of the heavy truck was not physically injured.

The investigation into the collision is ongoing.

Police are asking anymore with information to contact South Simcoe Police at 905-775-3311, 705-436-2141, or Crime Stoppers at 1-800-222-8477. Tips can also be left anonymously online at www.crimestopperssdm.com.