AUSTIN, TX — Austin-area blood donors can help their favorite beer brand win popularity bragging rights while being automatically registered to win a Yeti ice chest and voucher for a free item redeemable at select breweries — all this just for donating blood.

The We Are Blood challenge dubbed the Beer Positive Brewery Challenge runs through March 16. Those donating can choose from among a list of area breweries toward crowning the winners to those receiving the most vote via donations. Moreover, donors will receive a voucher for a free item redeemable at select breweries, and will be entered into a drawing for a Yeti Tundra 75.

Donations can be given at any of the mobile drives or at the three We Are Blood locations. For more information, and to book an appointment at any of the three donation locations, or view the mobile drive schedule, visit www.weareblood.org.