The first part of the redesign involved a full month in discovery mode. We were granted access to the NFL's Hall of Fame archives where we were able to look through the Bronco's entire history.





We uncovered a Native American legend of a ghost horse of the plains. The horse was so spirited, it couldn't be tamed by man. We started exploring other uncontrollable forces in nature like volcanoes, tsunamis and other animals like serpents.





When we finally sat down to start sketching, you can see some of the early inspirations represent serpent elements and wave type shapes.





We tightened up the story around the purpose of orange in the color scheme. Orange represents the fiery belly of the stallion, which is why the eyes ended up becoming orange. They're the windows to his soul.