May the Met Force be behind you: C-3PO and R2-D2 reunite for TV megastore raid





Star Wars droids C-3PO and R2-D2 are to be reunited in a multi-million pound TV ad campaign that sees them landing on Earth and and breaking in to an electrical megastore.



Created by M&C Saatchi for retailer Dixons, owner of Currys and PC World, the ad will show the two Star Wars superstars landing in an industrial estate car park in East London at night.



C-3PO and R2-D2 breaking into a Currys/PC World Megastore in East London having just landed on Earth

The Galactic superstars feel at home among all the gadgetry of the audio department

The Met Force will no doubt be after them as they bust into the store and set off on their new adventure, interacting with cameras, audio equipment, washing machines and fridge freezers.



In the advert, which airs during Saturday evening's X Factor in ITV1, Anthony Daniels returns as the voice of C-3PO, joined by his 'loveable but mischievious companion' in a 60-second 'directors cut. It is supported by an outdoor ad campaign shot by veteran photographer David Bailey.



R2-D2 gets a droid's-eye view of the inside of a washing machine as the adventure unfolds

C-3PO spreads his arms in amazement as his image appears on a wall of television screens

'Our megastores offer the largest selection of electricals in the UK, and we wanted to create a partnership that would truly represent the size and scale of the shopping experience a megastore delivers,' Niall O'Keefe, the UK marketing director for Dixons Retail, said.



'Who better than C-3PO and R2-D2 to showcase exactly how vast our megastores really are.'