New user driven advertising network to launch

NEW YORK, May 23, 2018 — Datawallet, a leading C2B blockchain-based data exchange, today announced its partnerships with DATA. Datawallet allows internet users to pull online data from apps and websites into a self-sovereign wallet, which is owned and controlled by each user. Datawallet users can then decide to anonymously share this data with companies in return for compensation or services.

DATA (Decentralized AI-powered Trust Alliance), a blockchain based advertising protocol and technology stack to authenticate user and device data and resolve to prevent fraudulent data from populating in the entire supply and demand advertising ecosystem, meanwhile DATA helps to redistribute value to end users based on their data ownership and effective attention contribution.

With the partnership between DATA and Datawallet, the two companies announce their plan to collaborate on building a user driven advertising network. In the current adtech ecosystem, advertising platforms are powered by third party data, which is sourced without users’ expressive consent and therefore limited to publicly available and licensed data, resulting in subpar conversion rates. DATA and Datawallet’s vision is to allow users to power advertising exchanges with their own anonymized data. This model puts users in control, allowing users to decide which advertising platforms can have access to their data and empowering them to profit from the hundreds of billions of dollars currently made by companies selling this data about users without their consent. It gives advertising networks better data than anywhere else in the market and offer unrivaled data accuracy and match rates.

Datawallet will act as a multipurpose DMP in DATA’s ecosystem. With DATA’s attention authentication and reputation system, and Datawallet’s ethically sourced data that’s deterministically matched across multiple platforms — -social, e-commerce, media, etc. — -DATA will be able to provide unmatched ad efficiency and effectiveness. A unique DMP offering Datawallet will provide to both advertisers and users on DATA, is it’s privacy preserving and permission based advertising technology. Datawallet’s technology allows advertisers to bid to reach users based on explicitly permissioned data-points; users get the benefit of sharing in the profits of the ad sale, and the peace of mind that their identity is kept safe. Datawallet will also join DATA’s Trust Alliance and contributing in the anti-fraud ecosystem.

Serafin Lion Engel, Datawallet CEO said, “The partnership between DATA and Datawallet marks a major stepping stone towards a fair, transparent, and user driven advertising ecosystem. It is because of companies from different industries such as DATA and Datawallet working together that the blockchain revolution will fundamentally reshape the way our internet is designed.”

Datawallet’s mission to upend the existing data ownership model aligns closely to DATA’s strive to put the power back into the hands of the participants of an advertising network, rather than data brokers. Datawallet is working with DATA with an aim to further reward its users, by equitably compensating them for the data that they choose to provide.

Franklin Song, Co-Founder cofounder and CEO of DATA further commented, “We are very proud to collaborate with Datawallet and have Datawallet join our Data Trust Alliance. With this partnership, DATA’s state-of-the-art anti-fraud mechanism via data authentication can be further empowered and be able to provide even better efficiency of ads spending, thus creating a healthier ecosystem that is much needed in the entire mobile data and advertising network. We are excited about this strong relationship and ongoing collaboration. It demonstrates the power of blockchain technology and its applicability to digital advertising that a fraud-free digital ecosystem can truly be accomplished and every participant including Data Owners, Data Producers, Data Processors and Data Consumers benefits.”

The Datawallet app is available for download now in the Apple app store and Google Play. For more information, visit www.datawallet.com, read the whitepaper here, and join Datawallet’s Telegram channel here.

The first prototype mobile game app Zap Zombies that adopts DATA technology is available for download in App Store and Google Play. For more information, visit www.data.eco and join DATA’s Telegram channel here.

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About Datawallet:

Datawallet is headquartered in New York. Datawallet empowers developers to leverage a completely new data universe to build the most advanced applications ever. And it provides companies with insights that will boost their operations on a never before seen scale. They believe that data should be owned and controlled by the people who create it — the users. That’s why they built the Datawallet, a blockchain powered data exchange that puts people in charge of their data and empowers developers to bring to live the next generation of world-class applications.

About DATA:

DATA is a blockchain based digital data authentication protocol powered by AI & P2P mobile storage infrastructure. DATA aims at solving the following critical problems through blockchain technology: data fraud of global digital ecosystem, low efficiency of cooperation caused by lack of trust, waste of ecosystem resources, unfair value distribution. DATA is a device-level data trust alliance based on blockchain, AI and distributed storage technology, and it can realize data tracing, reward recognition and data quality control through credit rating of device-level data. The team is based in Bay Area & Los Angeles U.S., Berlin Germany, Beijing & Shenzhen China, Seoul Korea with members from Microsoft, Oracle, MicroStrategy, Capital One, Vungle, Tencent, Twitter, LinkedIn, Snapchat and etc.