It was an eventful weekend for the Canadian Women’s Hockey League. Just hours before the puck dropped, this article from CTV quoted Brenda Andress saying that there would be two new revenue sources for the CWHL unveiled shortly.

The first, a ball hockey tournament called Pave the Way, was announced during the Clarkson Cup Final.

Help us Pave the Way for the future of women's hockey → https://t.co/ecFr9VQ6bC pic.twitter.com/6I4y3OFmd4 — CWHL (@TheCWHL) March 17, 2016

Pave the Way is a CWHL fundraising initiative that will be held on May 13 all across Canada in all four major CWHL cities: Toronto, Brampton, Calgary and Montreal. Teams of 8-10 will be able to compete in a one-day tournament, with each team required to raise $5,000 in order to enter the tournament, with all extra funds also going to the CWHL to help grow the game of women’s hockey.

One noticeable omission from the CWHL’s Pave the Way initiative was the Boston Blades, the league’s only American team. Based on some ‘red tape issues,’ as Boston GM Krista Patronick describes it, the team would have had too much difficulty joining the fundraiser from a different country.

[email protected] isn't involved in Pave the Way due to fundraising red tape but we do have our own Ball Hockey Classic! https://t.co/h2twC68j7N — Krista Patronick (@KristaPatronick) March 14, 2016

Instead, the Blades will be hosting their own ball hockey fundraiser one week before Pave the Way, the Boston Blades Ball Hockey Classic. The entry fee is $300, which guarantees that teams will play in three games. The team is also hosting a pre-tournament party on May 6 at Sportszone in Dracut, where teams will have the opportunity to draft a Blades’ player onto their roster.

This is just the beginning of a two-part announcement from the CWHL, as Andress says that another new revenue stream will be announced in the future, though it’s not quite clear when that will be. For now, the ball hockey tournament is one of the league’s biggest initiatives it’s launched, and its success could not only provide more funds to the C, but also introduce locals in the area to their local team.

This is an opportunity for the CWHL to take a big step in marketing toward each community, with a team based in each city leading an individual tournament. For a league that prides itself on marketing itself at the grassroots level and focusing heavily on community, this is a very appropriate move by the C, and one that could see support grow at that local level.