LAS VEGAS – UFC President Dana White is fed up with the recent trend of fighters looking for “money fights.”

Although it’s hard to blame any fighters – specifically those in the UFC – for seeking the most lucrative matchups, it seems to be a reoccurring theme of late, especially since UFC lightweight champion Conor McGregor (21-3 MMA, 9-1 UFC) became the sport’s biggest stars.

The likes of UFC welterweight champion Tyron Woodley (16-3-1 MMA, 6-2-1 UFC), middleweight champ Michael Bisping (30-7 MMA, 20-7 UFC) and bantamweight titleholder Cody Garbrandt (11-0 MMA, 6-0 UFC) have all expressed interest in “money fights” after winning their respective titles. White said it’s simply not that easy.

According to the UFC boss, fighters need to work to reach a position where such matchups come naturally. McGregor’s stardom has evolved to the point he is the “money fight,” but White said there’s almost no one else on the current roster who’s in the same position.

“I’m getting tired of the term ‘money fights,'” White said on Friday. “(They say), ‘I want the money fights. I want the money fights.’ What? are you all going to move down and fight Conor? Listen, there’s no bones about it: Conor is the guy. Conor brings in big gates, big pay-per-view numbers and everything else. Shut up if you don’t. If you’re not him, shut up.”

In some situations the pursuit of a “money fight” will materialize. Bisping, for example, will get a matchup against one of the sport’s most successful pay-per-view draws in Georges St-Pierre (25-2 MMA, 19-2 UFC) later this year.

“The Count” has certainly put in his time, though, after fighting a record-tying 27 times under the UFC banner during his career and recording a company record 20 victories along the way.

But even with Bisping’s long history in the UFC, he hasn’t proven to be a significant PPV draw. Those types are rare, and that’s why White doesn’t understand why fighters are so repetitive with the “money fight” term when they don’t fit the description.

“Guys are talking about money fights, and I’m like, ‘You’re not a money fight,'” White said. “OK? You’re going to make whatever you’re going to make, and if you’re a good champion, your fight sells, and you’re going to do pay-per-views and be part of the pay-per-view. If you’re not that big pay-per-view star, shut up and fight.”

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