The Supporters’ Trust have today (12th April) issued proposals to Aston Villa Football Club demanding an aggressive ticket pricing policy for the forthcoming season in the Championship.

A letter with our proposals has been sent to Steve Hollis, Chairman, and expands upon our initial verbal input provided to Tom Fox, former CEO, and Lee Preece, Supporter Liaison Officer, in February. A copy of the full letter is available below.

The principles of the proposed policy are to maximise match day attendees and ensuring that we have passionate supporters getting behind the team in a packed Villa Park as we seek to bounce back immediately to the Premier League. Maximising attendances and atmosphere will lead not only to more revenue spend on match day activities (club shop and kiosks), compensating the price shortfall, but will also lead to more TV revenue where Aston Villa is seen as an attractive TV product.

The main proposals of our pricing policy proposal are:

Reduction in match day attendance pricing to an average of £20; Past season ticket holders who have suffered the worst home form in our history in the last 5 years are given a tiered rebate towards a 2016/17 season ticket; Ongoing loyalty discounts into the 2017/18 season; Attractive junior and young adult pricing to ensure we develop a youth supporter base for the future; and Our loyal away followers are not worse off in the absence of the Premier League’s away fan pricing cap.

In addition, we have requested that away supporters to Villa Park access at £20, adding to a vibrant atmosphere.

The full details of our proposal can be read here.