About us

Hell is Real : Coffee : Gifts : Books : is a deeper look at the condemning roadside billboard. What other meanings can be derived from this foreboding warning of the realness of hell? May there be some value in contemplating the hells that our neighbors are experiencing and our own personal hells? Is it a subject worth interrogating rather than dismissing as a one dimensional fantasy of God-fearing evangelicals? Is a Hell is Real billboard a landmark worthy of a soccer rivalry between Cincinnati and Columbus? What it means is up to the audience and the audience is you.

This is a parody of a business that does not yet exist; a roadside coffee cart sharing an airstream trailer with a gift shop and extensive book collection. The products are very real and should absolutely be purchased, cherished, gifted, and passed on through generations. 10% of the profits from this parody are contributed to organizations working to eradicate environmental, social, and economic hells for folks in and between Cincinnati and Columbus, Ohio.