The ongoing saga of odd start times for swimming at the Olympic Games will continue in Rio in 2016; after morning finals sessions in Beijing, and no televised live swimming in London, 2016 will be once again lined up for the American television market, perhaps to the chagrin of the athletes.

According to Brazil’s Blog do Coach, at a meeting last week between Olympic organizers and FINA in Switzerland last week, the competition schedule was approved with a 1PM local start time for prelims, and a 10PM local start time for finals to accommodate the schedules of the television networks that own the rights.

What this likely means is that the 7-9PM primetime slot will be reserved for NBC’s typical “mass consumption” highlight package of the day’s best moments with look-ins around many sports, followed by the full airing of the swimming afterward (though that is speculative at this point).

It will still be a solid time slot for the Central time zone and the Mountain time zone, though the west coast may not see the swimming until later in the evening live on NBC.

That time converts to: