We've seen support for Amazon's Alexa virtual assistant arrive on a variety of devices, and iOS gadgets are next. That's by way of the Lexi app. The Next Web reports that the application mirrors Alexa's functionality on the Echo speaker and lets you place orders, control smart devices and do other general stuff like ask about the weather and movie listings. Unfortunately, it sounds like you'll still need an Echo if you want to take advantage of stuff like Amazon Prime Music or its book service.