TDS Telecom has named the Waterford, Wis., area as its next destination where it will offer its 1 Gbps fiber-to-the-home (FTTH) and IPTV-based TDS TV service.

Set to go live by either the end of this year or in early 2015, the service provider has begun laying fiber and putting in new fiber distribution hubs to upgrade its local network to support FTTH. Upon completion, the 1 Gbps service with TDS TV will be available to area customers.

"With the success of TDS TV in Dane County communities, we couldn't be more excited to bring it to Waterford" said Julie Maiers, director of marketing at TDS, in a release. "It means faster speeds, a new choice for TV service, and the opportunity for exclusive discounts."

To encourage more residents and businesses to sign up for the FTTH service, TDS is bringing its Fiberville pre-registration campaign to Waterford.

Similar to Google Fiber's (NASDAQ: GOOG) "fiberhood" concept, Fiberville is designed to educate residents about its pre-registration process in markets where it is going to offer its FTTH and TDS TV service. It rewards residents and neighborhoods with special offers and discounts once 15 percent of the neighborhood pre-registers for TDS TV service. When a neighborhood achieves "Fiberville" status, each pre-registered household receives free HD for life, according to TDS.

Although its plans aren't as vast as its larger ILEC counterparts AT&T (NYSE: T) and CenturyLink (NYSE: CTL), TDS has been making progress in rolling out FTTH and 1 Gbps services. Outside of Wisconsin, the telco is offering the fiber-based broadband service in both Hollis and New London, N.H.

Some of the other potential markets where TDS Telecom could offer the 1 Gbps service could be Halls and La Vergne, Tenn., and Monticello, Minn., where it currently offers a 100 Mbps FTTH service for area customers.

It could also extend the service to Concord and parts of Knoxville, Tenn., where it hatched plans to offer 300 Mbps fiber to the home and TDS TV services in July 2013 via its "Fiberville" program.

For more:

- see the release

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