White House hopeful Sen. Michael Bennet Michael Farrand BennetOVERNIGHT ENERGY: House Democrats tee up vote on climate-focused energy bill next week | EPA reappoints controversial leader to air quality advisory committee | Coronavirus creates delay in Pentagon research for alternative to 'forever chemicals' Senate Democrats demand White House fire controversial head of public lands agency Next crisis, keep people working and give them raises MORE (D-Colo.) on Tuesday launched his first two television ads in Iowa as he tries to gain traction in the critical caucus state.

The ads, titled “Most” and “Truth,” seek to cast Bennet as a pragmatist “tackling tough problems” and underscore his plan to institute a public health care option while allowing Americans to keep their private insurance plan if they choose.

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“The truth is, a health care plan that starts by kicking people off their coverage makes no sense. We all know it,” Bennet, a vocal centrist, says. “Before we go and blow up everything, let’s try this: give families a choice, keep your health care or join a public option. It’s that simple, and it’s the fastest way to cover everybody.”

Health care has emerged as a chief fault line in the Democratic presidential primary, with Sens. Bernie Sanders Bernie SandersSirota reacts to report of harassment, doxing by Harris supporters Republicans not immune to the malady that hobbled Democrats The Hill's Morning Report - Sponsored by Facebook - Republicans lawmakers rebuke Trump on election MORE (I-Vt.) and Elizabeth Warren Elizabeth WarrenOvernight Defense: Appeals court revives House lawsuit against military funding for border wall | Dems push for limits on transferring military gear to police | Lawmakers ask for IG probe into Pentagon's use of COVID-19 funds On The Money: Half of states deplete funds for Trump's 0 unemployment expansion | EU appealing ruling in Apple tax case | House Democrats include more aid for airlines in coronavirus package Warren, Khanna request IG investigation into Pentagon's use of coronavirus funds MORE (D-Mass.) calling for a single-payer policy that would scrap private plans while the rest of the field debates different proposals that would institute a public option and allow private coverage to continue.

Bennet’s campaign said Tuesday’s ads are part of a seven-figure TV and digital ad buy will run over the course of several weeks. A third ad will also be unveiled during that time.

“Everywhere Michael goes on the campaign trail, people walk away believing he is the leader we need to make change, but not enough people have had the chance to meet him or learn what drives him,” said Bennet campaign spokeswoman Shannon Beckham.

“These ads show who Michael is and how he’s different from other candidates. He’s pounding truth into a campaign full of empty promises and broken politics — calling for a new generation of leadership and a health care solution that doesn’t take insurance away from millions of Americans.”

Former Vice President Joe Biden Joe BidenFormer Pence aide: White House staffers discussed Trump refusing to leave office Progressive group buys domain name of Trump's No. 1 Supreme Court pick Bloomberg rolls out M ad buy to boost Biden in Florida MORE, entrepreneur Tom Steyer Tom SteyerTV ads favored Biden 2-1 in past month Inslee calls Biden climate plan 'perfect for the moment' OVERNIGHT ENERGY: Trump administration finalizes plan to open up Alaska wildlife refuge to drilling | California finalizes fuel efficiency deal with five automakers, undercutting Trump | Democrats use vulnerable GOP senators to get rare win on environment MORE and South Bend, Ind., Mayor Pete Buttigieg Pete ButtigiegBillionaire who donated to Trump in 2016 donates to Biden The Hill's Morning Report - Sponsored by Facebook - GOP closes ranks to fill SCOTUS vacancy by November Buttigieg stands in as Pence for Harris's debate practice MORE, three other Democratic White House contenders, are also currently airing ads in Iowa. Sen. Kamala Harris Kamala HarrisTexas Democratic official urges Biden to visit state: 'I thought he had his own plane' The Hill's Campaign Report: Biden on Trump: 'He'll leave' l GOP laywers brush off Trump's election remarks l Obama's endorsements A game theorist's advice to President Trump on filling the Supreme Court seat MORE (D-Calif.) and former Rep. John Delaney John DelaneyCoronavirus Report: The Hill's Steve Clemons interviews Rep. Rodney Davis Eurasia Group founder Ian Bremmer says Trump right on China but wrong on WHO; CDC issues new guidance for large gatherings The Hill's Coronavirus Report: Kansas City Mayor Quinton Lucas says country needs to rethink what 'policing' means; US cases surpass 2 million with no end to pandemic in sight MORE (D-Md.) have previously aired TV ads in the Hawkeye State, which will hold the first nominating contest of the 2020 cycle.

Bennet, who failed to qualify for this month’s primary debate, has struggled to gin up support for his long-shot presidential bid since its May launch, stagnating near the bottom of national and statewide polling. However, his campaign has said his late entry into the primary and allegedly unfair debate thresholds set by the Democratic National Committee (DNC) have stymied his campaign.

“Caucus-goers will decide who our nominee is, not the DNC,” Beckham said in a statement to Politico. “Unlike some of his colleagues, Michael is not just laundering money to Facebook to spend $70 for every $1 donation.”