SYRACUSE, N.Y. -- A DeWitt man charged with kidnapping his wife and possessing more than $3 million worth of cocaine is well-known in the fitness world.

William "Breadman" Sullivan has competed in bodybuilding competitions across the country in the physique category, was a personal trainer in Central New York and was one of the developers of a Syracuse high-protein bread and food company called P28, according to The Post-Standard archives and reports.

Flex, a muscle and fitness magazine, reported that Sullivan is an International Federation of Bodybuilding and Fitness Physique Pro. The magazine refers to Sullivan as one of the owners of P28 products, which provide a low carbohydrate solution for customers on a high protein diet.

Sullivan, 38, of DeWitt, was arrested Nov. 3 by the Onondaga County Sheriff's Office after a domestic violence and drug investigation. He was charged with kidnapping his wife and possessing more than $3 million worth of cocaine.

The drug bust started as a domestic violence investigation. Deputies said Sullivan spent hours assaulting his 26-year-old wife on Nov. 3 at their 108 Cedar Lane home in DeWitt.

After attacking his wife, Sullivan bound her with duct tape and put her in a plastic bag, deputies said. Sullivan then put his wife inside a box, put her in the trunk of his vehicle and drove around Syracuse, deputies said.

Sullivan eventually let his wife out of the trunk and she immediately called 911.

During the investigation, deputies linked Sullivan to a Syracuse home. Investigators executed a search warrant at 100 Sheridan Place and discovered 55 pounds of cocaine and 135 pounds of marijuana, deputies said.

For the domestic violence incident, Sullivan was charged with:

Second-degree kidnapping

Third-degree criminal possession of a weapon

Second-degree menacing

Second-degree harassment.

For the drug investigation, he was charged with:

First-degree criminal possession of a controlled substance

Third-degree criminal possession of a controlled substance

Seventh-degree criminal possession of a controlled substance

First-degree criminal possession of marijuana

Three counts of second-degree criminally using drug paraphernalia.

Sullivan is being held in the Onondaga County Justice Center without bail.

The news of Sullivan's arrest has spread around the bodybuilder and fitness community locally and nationally. Fitness forums and heath magazine websites have reported the details of Sullivan's charges.

Sullivan was a trainer at Bally Total Fitness when he began working with three brothers who own New York Bakery, Petros, Mike and Chris Christou. The four men developed a bread in 2008 called P28 because it has 28 grams of protein in every two slices.

P28 Foods currently offers bread, bagels, wraps, spreads and pancakes. It's sold in 10 countries and more than 8,000 retail locations across the world, according to its website.

Sullivan has been terminated from P28, according to a spokesman for the company.

"P28 has been troubled and surprised by the news and recent arrest of its former employee, William Sullivan," according to a statement the company issued Friday. "Mr. Sullivan was hired by P28 to serve as a spokesperson for its product lines at trade shows and other venues. He was never a founder, co-founder, developer or owner of P28. Upon learning about Mr. Sullivan's recent arrest, P28 immediately terminated his employment with the company."

The company itself, however, has refereed to Sullivan as a co-founder of P-28, according to a now deleted news release as well as archived copies of the company's web pages.

Articles in The Post-Standard | Syracuse.com and national fitness magazines and websites have repeatedly referred to Sullivan as a founder of P28 for the past eight years.

A second man, Anthony Brigman, 47, of Syracuse, was also arrested in connection with the drug investigation. Brigman is also a fitness competitor, according to his social media posts.