In its post, Facebook described the pages, with names like "Nation in Distress" and "Reverb Press," as largely domestic actors using clickbait headlines and other spam tactics to drive users to websites where they could target them with ads. The company said it was not taking issue with the nature of the content posted by the pages, but with the behaviors of the accounts, which used inappropriate tactics to artificially inflate their influence. Some of the pages and accounts had millions of followers.