A man plunged to his death off a San Diego cliff on Christmas while he was distracted by an electronic device, authorities said Saturday.

The 20-year-old man, whose identity has not yet been released, fell 60 feet to his death from California’s popular Sunset Cliffs at about 5 p.m. on Friday, Fox 5 reports. He appeared to be staring into either a cell phone or a camera while walking around before the fatal fall, the news outlet said.

“Witnesses stated seeing someone distracted by an electronic device and he just fell over the edge,” San Diego Lifeguard Bill Bender told NBC 7. “[He] wasn’t watching where he was walking, he was looking down at the device in his hands.”

Three people reportedly climbed down the rocks to save him, but he died died at the scene.

“Just like driving and using your cellphone, you don’t want to be walking and using your cell phone,” Bender said. “You don’t want to be distracted by anything when you’re in an area where you can be put at risk.”

Get The Brief. Sign up to receive the top stories you need to know right now. Please enter a valid email address. Sign Up Now Check the box if you do not wish to receive promotional offers via email from TIME. You can unsubscribe at any time. By signing up you are agreeing to our Terms of Use and Privacy Policy . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Thank you! For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Contact us at letters@time.com.