Without a doubt, marketing is one of the most important and most difficult tasks to build a successful startup company. It is all about reaching the right people and telling a cohesive and compelling story about what we do and why it is relevant to them.

Julian has a passion for blockchain technology, creative marketing techniques, and great attention to detail. He proved to be the perfect fit for MADANA, especially with his ability to view challenges from different standpoints, to prioritize important tasks and to execute with his wide range of practical skills.

He studied media informatics and communication sciences at RWTH Aachen University, combining two subjects needed for marketing in a tech startup. He got to know state-of-the-art technical concepts and possibilities, as well as gained a deep understanding of how to communicate to a specific audience. His last major university projects were about new and impactful ways of digital marketing and about Privacy Engineering in context of big data. Therefore he has the knowledge to truly understand and influence MADANAs vision and purposefully communicate it.

Moreover, Julian is a successful entrepreneur himself and established small businesses in creative and technical fields within the past six years. Therefore he is aware of the challenges a young business is facing and knows how to overcome them.

He gained relevant work experience not only at his own projects, but also at several companies in the tech industry. He started early with internships at marketing agencies in Hamburg and worked as an editorial producer at CHIP Online, the most visited online tech magazine in Germany. During his studies, he was a part-time freelancer, improving the online presence of small businesses, and later switched to online marketing consulting. Furthermore, he gained experience as a technical editor at SOPTIM AG for more than a year. You can see his impact already on our social media channels, since he officially joined the MADANA team in March 2018.

Right now he is busy defining target groups, enhancing our branding message, running social media channels and completely renewing our web presence. That also includes creating comprehensible and deliberate content as well as high-quality visuals. As our Head of Marketing, he will focus further on building our marketing strategy and leading the future marketing team. This is why we are currently looking for skilled content producers, social media managers, and graphic designers. Reach out if you know somebody.

Stefan Lockowandt — Strategy and Organization