Many times nonprofits and charity organizations struggle where to start their marketing campaigns. As a charitable organization you have a compelling story to share with the world. Something that really matters in the world and that should be the driving force behind your nonprofit marketing strategy. Focusing on your story creates even more passion for your cause from your staff, volunteers, members, and potential donors.

People love helping others, in fact in 2017 people in the United States gave to charities a whooping 410.02 billion, and in 2018 the amount again increased. In fact every year since 1977, with the exception of only 3 years, charitable donations have increased year over year.

As a non-profit organization you already know the importance of online fundraising for charities not only from your own website but also using the power of social media like Facebook, Twitter, Instagram, and Pinterest.

With radio advertising, tv commercials, in person fundraising, digital fundraising and managing all of this on top of social media it can seem overwhelming and like you are always just chasing after the trends with not enough time to focus on growing each platform. Even with little time there are ways to increase donations online even if you don’t hire a nonprofit marketing agency.

We all know basically everyone has a facebook account, but did you realize on average people have 5 or 6 social media accounts and are active on half of them normally. It is evident your target audience is in the digital world and leveraging the power of search engines and your story with your marketing plan you can be sure to increase online donations and even reoccurring monthly donations.

With all this in mind we realize many nonprofits lack the funding, budget, and staff to effectively increase their online marketing. There are great programs to help charities, including Google Grants, which could help you to new heights in your charity with Google donating ad spend to qualified organizations.



Here are Right Meow Digitals top 10 Nonprofit Marketing Strategy Tips in no particular order, yes they are all important.

1) Promote user-generated content campaigns