Apple has never sold 50 million or more iPhone units during a non-holiday quarter. That could change during the company’s current fiscal quarter, which ends in March, according to DigiTimes.

Checks with Taiwan’s handset supply chain show that iPhone shipments are expected to top 50 million units between January and March. If correct, this would translate into an increase of 14.4 percent year over year. Apple sold a quarterly record 43.72 million iPhones during last year’s March quarter. This was the company’s best non-holiday quarter in history, in terms of iPhone sales.

Last week, Apple announced iPhone sales during the all-important holiday quarter topped a record 74.5 million units.

I wouldn’t be all that surprised to see iPhone sales hit another record this quarter. For one, the iPhone 6 and iPhone 6 Plus remain very popular. For another, the Apple Watch is expected to launch in April, a fact that will continue to keep the iPhone in the news.

The iPhone 6 and iPhone 6 Plus launched in September.

Both phones feature an A8 processor and M8 motion coprocessor, which Apple claims offers 25 percent more CPU performance and 50 percent more graphics performance, while drawing only 50 percent of the power, versus its predecessor’s A7 and M7 motion coprocessors.

The iPhone 6 and iPhone 6 Plus feature the biggest displays ever developed by Apple for a handset device. The iPhone 6 includes a 4.7-inch Retina HD display with a 1,334 by 750-pixel resolution at 326 ppi. The Retina HD display on the iPhone 6 Plus measures 5.5-inches diagonally with a 1,920 by 1,080-pixel resolution at 401 ppi.

The iPhone 6 weighs 129 grams, while the iPhone 6 Plus is 172 grams. Each is available in silver, gold, and space gray, with 16GB, 64GB, or 128GB of storage space.