In an interview with CBS This Morning, the company's CEO, Hoan Ton-That, said Clearview plans to challenge the cease-and-desist letters in court. Ton-That compared Clearview's practice of scraping the internet for images to what Google does with its search engine. "Google can pull in information from all different websites," he said. "So if it's public, you know, and it's out there, it could be inside Google search engine, it can be inside ours as well." He then went on to argue the company has a First Amendment right to public information.

EXCLUSIVE: The founder of a facial recognition company described as both "groundbreaking" and "a nightmare" is speaking out.



Wednesday on @CBSThisMorning, Clearview AI CEO Hoan Ton-That talks to @errolbarnett about the controversial software in his first TV interview. pic.twitter.com/jBrJ2ZzP1u — CBS This Morning (@CBSThisMorning) February 4, 2020

Google, however, sees things differently. "YouTube's Terms of Service explicitly forbid collecting data that can be used to identify a person," the company said in a statement. "Clearview has publicly admitted to doing exactly that, and in response we sent them a cease and desist letter."

The search giant also took issue with Ton-That's comparison. "Most websites want to be included in Google Search, and we give webmasters control over what information from their site is included in our search results, including the option to opt-out entirely," Google said. "Clearview secretly collected image data of individuals without their consent, and in violation of rules explicitly forbidding them from doing so."

If it goes ahead with its legal plan, Clearview wouldn't be the first company to try and use the First Amendment to defend its data scraping practices. In 2017, a data analytics company called hiQ Labs tried to use a similar argument when it sued LinkedIn so that it could continue scraping the social network for publically available data. And while it ultimately lost the case, at least one notable constitutional law expert took up the company's argument.

At the moment, there aren't any federal laws that regulate facial recognition -- though some cities such as San Francisco have partially banned the technology. It's likely Google's legal involvement with Clearview will force the government to address the issue before long.