BEIJING - Chinese exporters were scrambling Monday to cope with a plunge in U.S. sales while China's state press shrugged off the impact of Washington's tariff hikes in a spiraling technology dispute.

The overall blow from Friday's U.S. tariff hikes to the world's second-largest economy should be limited, according to private sector analysts. But President Donald Trump's measures targeting Chinese medical, construction and factory equipment hit exporters that say price-conscious American customers have stopped buying.

The general manager of a medical device exporter that makes 15 percent to 20 percent of its sales to the U.S. said he plans to fly there this week to negotiate with customers who stopped ordering its syringes and other equipment.

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Wuxi Yushou Medical Devices, with a workforce of 500, stands to lose 30 million to 40 million yuan ($4.5 million to $6 million) in annual revenue, according to the manager, Miao Liping.

Without new orders, "I will suspend making the products," said Miao. "It is not easy for us to compete with low-end products in other countries." Other exporters of goods from kitchen appliances and lighting to toys and tools have reported similar drops in U.S. orders.

The state press tried to downplay the impact on China, emphasizing what Beijing said will be the bigger blow to American consumers who will pay more for Chinese goods. China can find other suppliers for soybeans and other American goods hit by its own retaliatory tariffs, state media said.

"Added tariffs basically have no effect on companies," Chairman Ning Gaoning of state-owned Sinochem Group, one of China's biggest chemical companies, told the website aweb.com.

Despite official bravado, the conflict adds to mounting economic challenges for Beijing. Growth already was cooling after regulators tightened controls last year on bank lending to slow down surging debt. That spooked investors, who have pushed the main stock market index down 21 percent from its Jan. 24 peak.

President Trump raised tariffs on $34 billion of Chinese goods in response to U.S. complaints that Beijing steals or pressures foreign companies to hand over technology.

More broadly, American officials worry Chinese government plans such as "Made in China 2025," which calls for creating competitors in robots, biotech, artificial intelligence and other fields, might erode U.S. technology leadership and prosperity.

Beijing retaliated for the U.S. move by hiking tariffs on American goods including soybeans, whiskey and electric cars. Bejing's regulators appeared to be trying to minimize the cost to China by picking goods available from Brazil, Russia, Southeast Asia or other suppliers.

"It won't be difficult for Chinese companies to find replacements for U.S. goods," said Bai Ming, a researcher at the Chinese Academy of International Trade and Economic Cooperation, quoted by the newspaper Global Times.

Alternative suppliers such as Europe, Australia and Brazil "will be likely winners," Rajiv Biswas of IHS Markit said in a report.

The U.S. buys about 20 percent of China's exports, but trade has shrunk as a share of the Chinese economy. Still, the impact could spread as Chinese factory demand for components from Japan, South Korea, Taiwan and Southeast Asia slumps.

That could cut next year's Asia-Pacific economic growth by up to 1 percentage point, according to Biswas.

China's entirely state-controlled media have been ordered to avoid "aggressive language" in describing Mr. Trump, the South China Morning Post newspaper in Hong Kong reported, citing unidentified sources.

It said that might be intended to avoid antagonizing the American leader and hindering negotiations.

Other exporters including makers of solar panels already were stepping up their efforts in Asian and other markets. They're trying to make up for the loss of U.S. and European sales following higher tariffs imposed over complaints they sell at improperly low prices.

Solar exporter Jiangsu Akcome Science & Technology makes about 15 percent of its sales to the U.S., while Japan and South Korea account for 25 percent to 30 percent, its general manager, Hu Jingnang, told the newspaper Wuxi Daily.

Hu was quoted as saying "The ability to increase global resource allocation can effectively offset foreign trade risks."