The Thomson Reuters logo is seen on the company building in Times Square, New York, U.S., January 30, 2018. REUTERS/Andrew Kelly

LONDON (Reuters) - Thomson Reuters Corp is to track and analyze chatter about bitcoin on hundreds of news and social media websites to help investors looking for an edge in trading the world’s biggest cryptocurrency, the company said on Monday.

A new version of its MarketPsych Indices, which it runs in conjunction with MarketPsych Data LLC, a behavioral economics research firm, will scan over 400 websites, many specific to cryptocurrencies, to capture market-moving sentiment and themes, Thomson Reuters said in a statement.

Digging through market chatter and analyzing online sentiment has long proven popular among traders of traditional asset classes.

The boom in the prices of cryptocurrencies in recent years has spurred a huge online industry where individuals exchange trading ideas in forums and news websites report on the latest developments in the industry.

Many analysts have linked online activity, for example Google searches for “bitcoin”, with the price of the best-known cryptocurrency.

“News and social media are driving the investment and risk management process more than ever with the continuing rise of passive and quant-driven trading,” said Austin Burkett, Global Head of Quant and Feeds, Thomson Reuters.

Bitcoin’s price gained more than 1,300 percent last year as investors piled in, and since peaking at close to $20,000 in December has lost more than half its value. It was trading at around $9,600 on the Luxembourg-Bitstamp exchange on Monday.