Canada in one city.

Those four words will soon welcome visitors to the nation's capital, after the City of Ottawa unveiled a highway sign featuring its shiny new slogan Friday at City Hall.

The slogan comes as the city celebrates a major population milestone: officially hitting the one million mark.

On social media, the reaction was mixed:

‘Canada in one city’ - is a little awkward grammatically, begs for explanation & is a truism that applies to all of Canada’s large cities. Bottom line: when I hear the phrase ‘Canada in one city’ I think of Toronto not Ottawa. —@aduffm

Not a fan. It’s rather ambiguous and awkward. —@Nance_EB

Is there a word for "extreme indifference"? —@JoshBueckert

Better than “technically beautiful”. A little over-reaching but fun and inclusive. I have students in grade nine make up bad slogans for fun the results are hilarious. “Ottawa: people live here”, etc... “We have trees”... “Only 7 hours from NYC”. —@GordonSoutham

Yes, Ottawa once used the slogan "technically beautiful" — it was part of a campaign to attract the high-tech sector.

Addressing reporters after the unveiling, Mayor Jim Watson said the city's new branding spoke to its status as a "microcosm" of the country as a whole.

"We have rural countryside, vibrant suburban and downtown [neighbourhoods]. We've got a very multicultural community, a bilingual city," said Watson.

"I don't know who came up with the slogan, but I really like it. I think it resonates with what kind of city we are."

On CBC Ottawa's Facebook page, some agreed that the new slogan had resonance — but others weren't sold on it.

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