What’s important is that people feel hopeful by the end. While the audience is watching this we want them to feel like an explorer or, at-the-very-least, a curious observer. Every shot has a purpose. It’s either telling a story about our game (Halo Infinite), about our engine (Slipspace), or about our franchise (Halo).

Each shot was created to pose a question or leaving enough room for the audience to insert themselves and create their own stories.

It’s a fine balance of showing and withholding. With purposeful intent leave enough out of the frame so that the sounds of the world draw the audience in.

From Darkness To Light

E318 is about a few things: It’s a reset on audience expectations. We want people to watch the demo and feel a sense of nostalgia, mystery, and hope for the elements on screen. It’s our intention to present a sprawling world filled with promise and secrets that we can later build upon and extrapolate.

Each shot should feel self-sufficient and tell more story on the periphery of the frame—whether literally or in allusion. We want the viewer to feel like a passenger who is one moment too late. The escalation curve ramping upward from abstraction and darkness to clarity and hope. The consistent archetype for the viewer is that of the explorer. Keep that explorer archetype top of mind and become an advocate for the viewer to escape in our world and anticipate the stories yet to come in their own adventures.