The April 2011 rules, an update to India's Information Technology Act (IT Act) of 2000 (amended in 2008), popularly known as the "intermediary guidelines," instruct online "intermediaries" -- companies that provide Internet access, host online content, websites, or search services -- to remove, within 36 hours, any material deemed to be "grossly harmful, harassing, blasphemous," "ethnically objectionable," or "disparaging" by any Internet user who submits a formal objection letter to that intermediary. Under the guidelines, any resident of India can compel Google, at the risk of criminal and/or civil liability, to remove content from its site that the resident finds politically, religiously, or otherwise "objectionable."

Information Technology Minister Kapil Sibal -- the intermediary guidelines' most important government evangelist, and the head of the agency responsible for administering the guidelines -- even instructed Internet companies to go one step further and start pre-screening content for removal before it was flagged by concerned users. This requires companies like Facebook, in effect, to determine what material might offend its users and thus violate Indian law, and then remove it from the website. With over 100 million Internet users in India, no company could possibly monitor all its content through human intervention alone; web companies would have to set up filters and other mechanisms to take down potentially objectionable content more or less automatically.

India's constitution, in large part crafted in response to the modern country's harrowing history of religious and communal violence, allows for "reasonable restrictions" on free speech. Indian officials have at times banned certain books, movies, or other materials touching on such sensitive subjects as religion and caste.

Left with little choice but to comply or risk legal action, Google, Yahoo!, and other Internet companies acquiesced and began pulling down webpages after receiving requests to do so. Yet many companies refused to remove all the content requested, prompting Mufti Aijaz Arshad Qasm, an Islamic scholar, and journalist Vinay Rai, respectively, to file civil and criminal suits against 22 of the largest Internet companies operating in India. The targets, including Google, Yahoo!, Facebook, and Microsoft, were accused of failing to remove material deemed to be offensive to the Prophet Mohammed, Jesus, several Hindu gods and goddesses, and various political leaders.

The companies have had some success in the litigation: Google India, Yahoo!, and Microsoft have all been dropped from the civil case after the court heard preliminary arguments; the Delhi High Court recently dismissed Microsoft from the criminal case. Otherwise, both cases are still ongoing.

India has taken its Internet regulation internationally, asking the United States government to ensure that India-specific objectionable content is removed from sites such as Facebook, Google, and YouTube, and suggesting that these companies should be asked to relocate their servers to India in to order better to regulate the content locally.