Among analysts, the consensus quickly emerged that the new Nokia Lumia 1020 has achieved a remarkable piece of engineering, cramming a genuinely good camera into a package that is almost the size of a normal phone. But the product, many said, “can’t save Nokia alone”. This is, according to Daniel Gleeson of IHS, a “halo product” which the company hopes will establish it as powerhouse for the very latest innovations. Consumers may yet think they want to buy into the brand. But bearing in mind people talk increasingly of saving Nokia, it’s a tough sell.