LONDON — It's a sad, sad shame that there aren't more cars out there designed to look like giant animals.

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Hamsters, specifically. On Thursday morning, this over-sized rodent was spotted slowly motoring its sway around the streets of London.

Not something you see everyday in London! #GiantHamster pic.twitter.com/J4ttwtC0zn — FaZe Linkzy (@FaZeLinkzy) May 26, 2016

The "Hamstermobile" was spotted across London.

I feel no shame in admitting i just left the office to take a photo of a giant hamster. pic.twitter.com/95o5EDKqZH — Penelope Jones (@penelopejones) May 26, 2016

Urmmmm... Anyone lost a giant hamster in Kensington? 😂🙈 pic.twitter.com/APMFDva3li — Emily Knott (@em_knott) May 26, 2016

#GiantHamster on millennium bridge! pic.twitter.com/kZfJNEzfwN — Chloe Stevens (@__chloestevens) May 26, 2016

Standard addition to this morning's session 👽 pic.twitter.com/wQ0n27bToE — Tome Levi (@TomeLevi) May 26, 2016

So what's the deal? Is this the work of one gloriously unhinged inventor? Are a race of robotic super-hampsters beginning a slow invasion of our fair earth? The actual explanation is a bit more boring than that, sadly. The giant hamster — known as Jaffa — is part of a marketing stunt for UK car repair company Kwik Fit.

According to their video, the hamstermobile was inspired by a pet hamster that had to be rescued from a customer's car after it got stuck.

From humble beginnings to taking London by storm...here's #Jaffamobile's story from beginning to end!https://t.co/sE8KC5vRU8 — Kwik-Fit (@Kwik_Fit) May 26, 2016

Why can't all marketing campaigns feature giant, drivable hamsters?

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