Combined with what new CEO Patrick Spence told us back in January, this may very well be an integration of Amazon's Alexa tech. "We're working with Amazon on Echo, but we wanted to do something deeper," he said. As Zatz Not Funny noticed, this looks like native hardware integration with a dedicated touch panel versus tacked-on software support. But with the Google Home already on the market and Apple's HomePod en route, you have to wonder if Sonos is going to be late to the party.