STEP 2: Determine a Flow

The first thing you’ll have to pick for your video is a title. This is important since the title, thumbnail, and the description (on social media) of your video will influence whether a viewer clicks play or scrolls past it.

The next thing you have to decide is whether you would like to use text or a voiceover for your video. This decision must be made depending on the platform where your video will be published On social media, most of the videos are auto-played without sound. You should add text to your videos because, at the end of the day, you want the intended message to be conveyed to your viewer, regardless whether the video is played with sound or without.

If the video is produced for your landing page, keep in mind that Google Chrome auto-plays videos on mute.

Use Our Video Script Template

Feel free to use our video script template (built in collaboration between Filestage and Rocketium) that allows you to come up with exciting video scripts.

The Intro Scene

This is perhaps the most important part of your video. The intro scene determines if someone is going to watch your video completely and influences the viewer to complete the goal of the video.

Including the title in the first 3 seconds of your video is important, especially if the video is published on social media. You can either use text to show the title in the first scene or add a voiceover/narration to let your viewers know what the video is about.

Pro tip: Writing a video script is not like writing a formal report or an essay. Write how you would normally speak – keep your sentences short and crisp, and avoid compound sentences wherever possible.

If you’re creating a video for your landing page, talk about the problem your product/service solves. Create a user persona for whom your solution works best, and introduce the problem from that user’s perspective. Since the viewer will relate to this, the chances of him watching your entire video increases.

Video Content

Now that your viewer is engaged, it’s time to highlight the goal of your video passively. The approach has to be subtle and not intimidating. You wouldn’t want to show the product straight away and push the viewer to buy or lure them with a discount. Keep this for the end.

You should focus on triggering your viewer’s interest. You can achieve this by including relevant images, video clips and talking about things related to your video topic.

Pro tip: Mark sentences that need to be shown as text overlays on the video, so you can differentiate between your narration text and the video text. In the screenshot below, you can see how Rocketium avoids this confusion altogether by keeping them both separate:

Since you’ve already defined the length of your video, deciding about the number of scenes you’d like to add to your video, and dividing the content in each scene becomes easy.

The Outro Scene

This is your final chance to push the viewer to perform an action that aligns with the goal of your video.

If you’re making a promo video that is to be displayed on social media, your CTA (Call-To-Action) should be along the lines of ‘Visit Now’ or ‘Sign up Now’. If you’ve created a video ad to push users to download your e-book, use ‘Download Now’, and so on.

Hubspot has a beautiful list of CTAs that you can get inspiration from.