3. A Risk

“Men tend to be so practical about their furniture choices,” says Jessica Geller, who runs the New York-based firm id810 with partner Virginia Toledo. “So it can be hard to convince them to take a chance with something bold that’s not necessarily needed. But when we see guys take that risk, like the client we convinced to try this black Shagreen wallpaper, it ends up being their favorite piece.” Other benefits to the bold piece? “It’s probably going to help him land a partner,” adds Toledo.