State government spending on taxpayer-funded advertising has increased significantly with more than $105 million splashed on ads in the financial year before the state election.

By comparison, the government spent $82.4 million in the previous financial year of 2016-17.

Premier Daniel Andrews has overseen a substantial increase in government spending on advertising in the past financial year. Credit:Luis Enrique Ascui

The latest government report on advertising showed the Andrews government spent $357.6 million on advertising between 2014 and 2018.

However, the government maintains it spent $50 million less than its Coalition predecessor over four years.