Instagram is transforming the exteriors of Britain's pubs with landlords spending thousands of pounds to create 'selfie friendly' premises in a bid to boost trade.

The social media site has become an important advertising platform for businesses, with new customers even using Instagram to find a new venue.

Landlords say they are investing in floral displays and decorations to encourage customers to post pictures of their pub and encourage their friends to visit.

James Keogh, General Manager of The Churchill Arms in Kensington, told the Sunday Telegraph: “People see how beautiful the pub flowers are on Facebook and Instagram and make it a priority to come and see us.''

He said the pub spends in the region of £30,000 a year on its floral displays, and as one of the pioneers of flower festooned establishments, beginning in 1986, it has gone above and beyond to drive social media buzz.

Hanging baskets are adapted each season, this year they chose to create a wedding wonderland dedicated to Harry and Meghan. While during the festive season visitors can expect to capture a total of 90 lit-up Christmas trees.