Despite the popular myth, the classic Santa’s look in his fire-engine red is not a Coca-Cola creation. However, Coke’s advertising did contribute to the standardization of the character, bringing uniformity to his previously unregulated body type, height, and accessories. Santa’s color of choice was red even before the campaign.

It’s very easy to tell Coca-Cola’s Santa: all his hair is white except for the eye brows, which are black.