B&H Photo, the largest privately-owned photo and video store in the United States, is widely known as the first stop for purchasing photography and video equipment. This year, B&H sought to build an innovative app for iPad to satisfy their growing mobile audience. After seeing Raizlabs’ previous leading-edge e-commerce (five-star apps for similar high-level retailers like Rue La La, Macy’s Herald Square, and Bloomingdale’s 59th and Lex), a partnership between the two companies was a natural fit.

Available today, the B&H Photo app for iPad establishes a new precedent for mobile commerce, offering customers a unique way to browse B&H’s expansive and diverse portfolio of products.

“It has definitely been an exciting project, and we’ve come away with some really neat elements under the hood,” Senior Developer Nick Donaldson remarked.

Raizlabs set out to develop a more intuitive browsing experience. A new way of browsing by category allows for a swift way to explore B&H’s enormous catalog of items. “Introducing a method to easily refine searches allows for a more engaging app experience,” Raizlabs Creative Director Jon Green observed. “A living ‘table of contents’ is always just an edge swipe away.”

A standout design in the app involved adding a representation of one of B&H’s signature brick and mortar touches. (Go ahead, add that new DSLR you eyed for months to your shopping cart.) You might see an animation of B&H’s famous conveyor belt system from their flagship NYC SuperStore.

“We’re very excited about our new iPad app and look forward to seeing it out in the wild,” said Eli Weiss, Mobile Commerce Manager at B&H. “The innovative search and browsing functionality of the app will really set it apart and give our customers the quality experience they deserve.”

Be sure to download the new B&H Photo Video application, available today in the Apple Store.

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