When FAA-mandated safety instructions come on before a flight, it's usually a good time to zone out or read SkyMall. But this is one you might find hard to ignore.

Virgin America launched an airline safety video on Tuesday that it is billing as the first one entirely set to music. The result is quite catchy. "For the .001% of you who have never operated a seatbelt before: Really?!?" the flight attendant in the video asks.

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Such irreverence not only suits the brand, but might actually get people to watch. The brand learned that lesson before with a 2007 safety video (see below) that the brand claims was the first to deliver such a message in a cheeky manner. Not to be outdone, Air New Zealand launched a madcap safety video in 2011 that featured exercise guru Richard Simmons.

Image: Getty/Josh Edelson