Besides the traffic generated by users, website owners generally aim to increase their income by advertising on their websites. However, third parties are usually required to make such ads on websites, and consequently get rewarded for their services. If you’re looking to advertise on your website or app and get 100% of the income, look no further. This article is the definitive guide for you.

Digital advertising is widely used by websites and mobile apps in order to increase their income. Ad providers offer ready-made advertising services, for which they get paid either by taking a percentage of the income they are making from their ads, or they simply get paid a fixed amount. The most common way to make money from advertising is through websites. Let’s take a look at how you can make money from website advertising.

How can you make money from advertising

Even though mobile apps can be useful if you’re looking to make money from advertising, websites remain more efficient as they can not only be accessed from mobile devices themselves.The diverse content and various features of non-mobile websites makes them more attractive for tech users, generally speaking.

Have your own website

Starting your own website is beneficial on so many levels because it not only allows you to attract users by creating a website with a high-quality design, but you can also rely on the variety of content, such as the following:

Type of Content General Idea Famous Examples Informational Sites which are created in order to provide a customized and branded resource for potential and active customers, members, investors, and so forth. These websites are usually content and design driven. News websites Companies websites Products websites Blog A blog is a frequently updated online personal journal or diary. It is a place to express yourself and your ideas. It is an outlet to share your thoughts and your passions. Medium WordPress Tumblr Content Aggregator A content aggregator is an individual or organization that gathers web content (and/or sometimes applications) from different online sources for reuse or resale. Popurls The Web List WP News Desk

In addition to the previous types listed on the table, you could also create your own website where you analyze tools that identify trending content for any given search term or URL by tracking social shares, your favorite websites, and email newsletters. You can use this to attract users in order to find out what trends are dominating the web at any given time. Websites that provide these kinds of services are known as trending content websites, Examples of these types of websites are Feedly, Reddit, and SmartBrief.

Setup and Provider

Advertising is one of the easiest ways to make money online. If you use Google Adsense, or any other online ad network, it’s very easy to copy and paste the ad code onto your webpages. Ads will automatically be displayed based on the interests of your site visitors. If someone clicks on the ad, you get a small amount of money for referring that person to the website being advertised. Not only that, but if your site is successful, you may have the opportunity to seek out private advertisers. Private ads can result in higher revenue for you. You’ll usually find private ads on the sides of websites, in squares or rectangles. Companies pay you (typically monthly or quarterly) to have their business featured on your site. If you have a lot of visitors, those ad spots can be very valuable. Since finding advertisers may take time, you should spend your time creating content. There are online advertising agencies that can handle this for you in exchange for a percentage of the overall revenue.

Possible Gains

Besides the fact that online advertising is relatively easy and doesn’t take much time and effort, you can collect substantial revenues from conducting this kind of business. According to Business Insider, Internet advertising revenues in the US soared 22% in 2016 from a year earlier to a record of $72.5 billion, surpassing for the first time in history the $69 billion spent on TV ads. Popular blogs like the Daily Dot use Google AdSense to monetize their visitors, which contribute to approximately five to ten million impressions per month, according to Google Display Planner. They place Google AdSense banners in a variety of areas throughout their site, including in the header, blog post footer, and between top posts listings in each category.

If you are not comfortable with the idea of creating your own content or managing content contributors, the next best type of site to generate AdSense revenue is a forum. For example, the following site is CatForum, dedicated to cat lovers everywhere, and it is monetized with Google AdSense. This is a highly active forum with over one million posts and more than 49,000 members. Non-paying members of the site will see Google AdSense ads when they come to login and throughout their visits in the discussion threads.

For developers, or those who have the budget to hire developers, creating a site with a free online tool is another way to earn AdSense revenue. Free online tools can become largely popular, especially if you can find the right target audience to use it and have them recommend it to their community. Take GIFmaker for example. This site has a free online tool that allows you to create GIFs, which have become highly popular on social media networks. While creating a free GIF, the site visitor is shown several Google AdSense ads at the top of the site and in the sidebars.



Top 3 centralized ad providers

To guide you through making money using online advertising, we take a brief look into the top 3 centralized ad providers.

Google Adsense

Google AdSense is a program run by Google. It is a free and simple program that allows website or blog owners to generate revenue by displaying targeted Google ads on their websites. Advertisers are individuals or organizations who pay Google for advertising with Google AdSense. The publishers are bloggers or website owners and Google allows them to show various ads on behalf of the advertisers. Based on the content of the sites and audience, Google AdSense automatically sends targeted text, images, videos, and other rich media based advertisements onto these websites. Publishers can generate revenue based on the number of times audiences of their websites click the ads. If any entrepreneur has its website or blog, it provides an excellent opportunity for them to generate revenue using Google AdSense.

Media.net

Media.net is a leading ad tech company comprising of 800+ employees exclusively focused on developing innovative monetization products for digital publishers. In terms of revenue, Media.net runs the #2 largest contextual ads program globally, and they work as trusted advisors to the top management with several large publishers. They have a global footprint, with offices spread across New York, Los Angeles, Dubai, Mumbai, Bangalore, and Zurich. Some of their publisher clients include Forbes, Hearst, Meredith, Yahoo, MSN, Reuters, Kiplinger, The Street, Ziff Davis, NY Daily News, and many more. As they’re still relatively new to the scene; Media.net often does not monetize as well as AdSense. However, this advertising platform guarantees a minimum traffic, personal support as well as an intuitive dashboard with real-time reporting and high payouts.

BuySellAds

BuySellAds is an advertisement marketplace where publishers can list their sites, and advertisers can come and check on the stats to directly buy your advertisement spots. Once the advertisement is sold, you have the option to accept or reject the ad. The moment you accept the ad, it will start showing up on your site and the money will be credited into your BuySellAds account. This is a nice concept and a useful website for bloggers and marketers. Direct advertisement can be acquired by sending personal advertisement emails or by using any third-party advertisement program to sell advertisements. Such third-party advertisement programs create a marketplace to buy and sell ads. Unlike other ad networks, getting an approved BuySellAds account is not easy. You need to have a quality website with a nice design. If you do not have any of these, your application will be rejected.

How to make more money removing the middleman

After this explicit introduction to the online advertising business, you can surely conclude that relying on online ads, either on your website or through a mobile app, can be a great opportunity to make considerable profits with relatively low effort. However, traditional ads require relying on an ads provider or a middleman in order to advertise. This could affect how successful your business is depending on whether you can afford paying the ads provider or if the money you’re making from ads does not cover the advertisement provider fees. This should not discourage you, however, from reading the remainder of this article, as we’ll take a look at a blockchain-based ads solution that enables you to advertise without a middleman. Without further ado, let’s learn more about Adshares.

What is Adshares

Adshares is a decentralized market for programmatic advertising; where advertisers, publishers, and users profit directly from cooperating with each other, omitting any and all intermediaries that would generate additional costs. Adshares provides better transparency, less fraud, and reduced costs for all market participants. The Adshares Network runs on the ESC Blockchain, and uses Adshares Tokens for ad payments. Fees collected from processing payments are distributed among token holders.

Benefits of Adshares

Decentralized market

A real-time auction to determine a buyer for every single ad request is both costly and ineffective. It forces advertisers to blindly buy impressions because there is insufficient time to properly assess them. The Adshares network is based on an entirely different market model; every advertiser creates an account on the blockchain and associates it with their domain. An advertiser can use the Adshares API to display the inventory which he or she wishes to advertise. A typical entry will include creative content (banner, text, video), various information about the intended audience, and of course, price. It is up to the advertiser to decide which information is made public and which is to remain hidden.

Disintermediation

There are services in the advertising space that need some kind of trusted authority to ease the trading of impressions. An example of such a need is the classification of content. Some publishers are interested in filtering which kinds of ads they want to display on their websites. Adshares can accommodate such needs by introducing in-network services. To further illustrate this, there can be a service which classifies advertisements. Digitally signed classifications from popular providers can be included alongside inventory. Publishers can then enact a policy of only displaying advertisements checked by the providers whom they trust.

Reduced fraud

Accounts used to receive and send payments for ads on the blockchain will be linked to domains. This repository of cryptographic keys can be leveraged to authenticate events generated during ad requests and delivery. This will substantially reduce surface attacks by fraudsters. Adshares operates on the “display first, collect payment later” principle. This gives a significant advantage to the advertisers because they are not forced to blindly bid in RTB auctions, which allows them to take more time to assess the validity of the impressions.

How it works

Registering advertisers

To register a new advertiser, send a simple broadcast transaction which contains the domain to be associated with the sender’s account. Publishers can request a list of broadcasts, and add the domain to their own list of known advertisers.

Publishing inventory

Advertisers publish all their inventory under a special url within their registered domains. The response will contain a list of available ads along with the requirements for the target audience. Publishers can also crawl inventory from all known advertisers and use it to optimize revenue.

Sending payments

Every advertiser periodically analyzes a log of served ads. Such a process usually involves checking impressions against fraud databases or analyzing data from user interactions on the landing page. The algorithm can be simple or complicated – it depends solely on the advertiser needs. The goal of this process is to assign monetary value to every impression. Once this is done, one bulk payment is generated to all publishers that displayed advertiser ads during the processing period. The result of this process is remembered so that the advertiser can provide detailed impression stats to the publisher.

Receiving payments

The publisher is connected to blockchain and waits for payment from the advertisers. Each incoming payment is analyzed. First, the publisher downloads details of the payments by contacting the advertiser’s domain. There are also reports to download that help the publisher adjust its algorithms to better understand the advertiser needs.

Improving ads selection

Publishers constantly compare expected payouts from various impressions with actually received payments. They use this data to evaluate and improve the weighting assigned to different factors, all of which determine ad selection. In time, this process should lead to better revenue.



Conclusion

Although Satoshi Nakamoto initially created the blockchain to spare people from paying all those middlemen fees in the banking field. Adshares relies on that same principle, to make you gain 100% income of your online advertising business without the need for an ads provider. This enables you at the same time to filter out the content that you want to advertise in a very efficient manner.

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