And yet the simple glory of that unimpeachable design has been destroyed in the new shirt, lost in a whirl of histrionic flourishes and pointless ostentation. The steadfast certainties of that visual symbol have been entirely misplaced, as if the designers no longer trust its meaning and authority, as if they have no faith in what it represents. Which, as an indication of where the club stand under their chairman Mike Ashley, makes it somehow wretchedly appropriate.