Pornhub understands that being swole at the beach isn't always a good thing.

In a marketing stunt that taps into a very real, very awkward summer problem, the porn site launched a "Bonerless Bathing Suit" that purportedly "camouflages" and "conceals" your raging hard-on. The suit has a built-in interior lining that helps mask whatever's going on down there, so you don't have sprint from water to towel with your hands covering your crotch.

But herein lies the rub: The bathing suit...says Pornhub on it. I don't know what's more embarrassing, in the grand scheme of things: Having people see the outline of your penis through your swim trunks, or being the dude who walks around with the "Pornhub" logo stitched to his pants. (Actually, scratch that. I DEFINITELY know which one is worse.)

Here's what it looks like on the outside:

Pornhub

And here's a shot of the boner-concealing lining:

Pornhub

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"We worked hard on the development of this first of its kind bathing suit that should help ease comfort and increase enjoyment for the most masterful of bathers and watersports amateurs alike," Corey Price, Pornhub's VP, said in a statement. (Uh, which kind of watersports are you talking about, Corey?)

Check out the surprisingly long promo video above to see the bathing suit in action. According to the release, you can buy the suit at www.bonerless.com for $49.69 using the promo code “BONER”—$20 in savings off the usual $69.69 price.

Or, you could save your hard-earned cash and tuck it into your soggy waistband like everyone else.

Jordyn Taylor Jordyn Taylor is the Deputy Editor of Content at Men's Health.

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