What's your marketing goal?

Boost Traffic Reach people more likely to watch your video, download your app, listen to your music, or visit your website's landing page or blog. Boost Live Traffic Reach people more likely to watch your live stream, in real time. Engagement is secondary. Encompass a wide variety of topics, from video games to fashion. Boost Engagement Reach people more likely to engage with your content. Engagement includes follows, subscribes, likes, votes, shares, tags and check-ins. Boost Conversion Reach people more likely to take a specific action on your page, such as add items to a cart, make a purchase, leave reviews, comment or visit your premise. Boost Ranking Reach people more likely to contribute to the ranking factors of a search engine. Typically relevance to search term and quality of engagement.