“I’m a pimp. I’m a pimp.”

Though these words were coming from an unlikely source, they were unmistakably uttered by Jerry Seinfeld, his excitable voice rising and falling like a car alarm.

Working in an editing suite at the Brill Building earlier this month, Mr. Seinfeld was fine-tuning a new episode of his online series, “Comedians in Cars Getting Coffee,” recording audio for a segment in which he and Steve Harvey cruise around Chicago in a 1957 Chevrolet Bel Air convertible.

Like his live act and his consecrated NBC sitcom “Seinfeld,” the making of “Comedians in Cars Getting Coffee” (which begins its new season June 3 on Sony’s digital Crackle channel) appeals to Mr. Seinfeld’s obsession with minutiae and his tendency to see problems as jigsaw puzzles. By putting pieces in their right places, he said of his Internet show, “You can make it something that it really wasn’t — but almost was.”

“Comedians in Cars,” which in zippy installments tracks Mr. Seinfeld’s free-form conversations with peers and pals like Jon Stewart, Tina Fey and Sarah Jessica Parker, has also helped its creator fit into a post-Internet world and a popular culture that could have moved on without him.