Promotional material in at least one Ontario liquor store advertises Moosehead as one of two breweries that "put Halifax on the beer map."

While the in-store promotion makes no mention of Saint John, where Moosehead is brewed, Ben Peterson, a Saint Johner living in Ottawa, knew better when he saw the signs on a beer run.

"I was doing the rounds ... and I stumbled across a sign, and I go 'Oh, cool, pride of the east,' or something to that effect," Peterson said. "I see Alexander Keith's and I see Moosehead, and then I read the sign and I go 'Huh, Moosehead's not from Halifax.'"

While Susannah Oland founded the family's first brewery in Dartmouth, N.S., in 1867, the company relocated its production to James Ready Brewery in Saint John in 1928. The brewery began producing Moosehead Pale Ale from there in 1933.

Label says Saint John

According to Moosehead's website, the company was based in Saint John when it changed its name to Moosehead Breweries Limited in 1947.

The pictured can, which reads "Saint John, New Brunswick, Canada" on its label, is pictured alongside one of Alexander Keith's in the image.

"This pair of legendary breweries put Halifax on the beer map," the advertisement reads.

Peterson said he laughed when he first saw the ad, which he called embarrassing for the Liquor Control Board of Ontario.

"It's fairly easy to get in Ontario," he said. "It's not a strange beer from the East Coast. Even before these sesquicentennial cans came out with the new logo on them with 'Saint John, New Brunswick, Canada' right there on the front, I'm pretty sure they've always said 'union-made in Saint John,' for as long as I've been drinking beer."

Moosehead representatives did not respond to a request for comment.