Many businesses ignore the benefits of Facebook. But with 2.5 billion monthly users, it’s a costly mistake.

If you’re starting a business, social media is a great place to start marketing and advertising your product or service.

Know your audience, be prepared, and get your message out there.

With such huge popularity, there is no end to the connections you can make on Facebook. It’s the ideal place to build relationships with your customers.

Here are 6 top tips on how to make the most of your Facebook marketing strategy.

1. Be Prepared

Before you start posting and engaging with people, plan what you’re going to say.

A content calendar is a great tool. Find events and public holidays that are relevant to your product, service, or brand, and create content around them.

Use a scheduling program to plan out content all in one go.

2. Use SMART Goals

Knowing what you want to achieve will help you to achieve it. Set goals that are specific, measurable, attainable, realistic, and timely – then create your Facebook marketing strategy around your goals.

If you don’t set goals you won’t have anything to measure your success by, so how will you know if you’re doing a good job or not?

3. Target an Audience

It doesn’t matter how good your posts are if they aren’t reaching the right people. Know your audience, find them, and create specific content that appeals to them.

There are thousands of groups on Facebook, for thousands of different things. Once you have identified your customers, join some groups which are relevant to them and your business.

This is a good place to post to and a good place to conduct research, watch, and listen. Consider creating your own group too.

If you have a huge following in another country, with a native language different from yours, consider learning a new language. Identifying and relating with your audience and customers will build better engagement.

4. Invest in Ads

Advertising with Facebook is a no brainer. People are hungry for more branded content from businesses that they follow, and Facebook is where they are waiting to see it.

Social media is integrated into everyday lives. It’s an extension of ourselves and our personal space. Because of this, Facebook knows its users and how to target them.

5. Work With Influencers

Influencers are massive right now. They have huge followings, and their followers are loyal. If you can get an influencer to review your product, thousands if not millions of people will see it.

If you can work with an influencer on an event or competition, even better.

6. Use Video

Photos and videos are more engaging than text. People are more likely to stop and look at a photo or watch a video than they are a wordy post with no visual references.

Use stock photography websites to find images you can use if you can’t create them yourself. Some of them are even free with no copyright.

It’s easier than ever to reach a global audience with social media and a Facebook marketing strategy. So, what’s stopping you?

You’ll find more great articles and ideas on our website, so take a look around. Let us know your top tips and benefits of Facebook in the comments below.