Motorola's going upmarket with its latest phone Aura, a luxury model featuring what the company claims is the world's first circular display on a mobile device.

The phone certainly has a 'Wow' factor to it in terms of the quality of construction and the materials used.

The switch-blade design comes with an aluminum keypad, 2 megapixel camera, 2 GB memory, video capture and streaming capability and about 7.3 hours of talk time.

Its biggest selling point, though, is the circular LCD display, which is 16 million color and 300 dpi resolution. The phone also has a 62-carat sapphire crystal lens, which is among the most scratch-resistant materials, says Motorola.

"The hand-sculpted richness of Aura can literally be felt in its stainless steel housing, textures and patterns chemically etched into its surface," says Motorola.

For once that may not be too much of an overstatement. The front piece of the phone takes nearly two weeks to create, says the company.

"In that time, the stainless steel is sculpted, electro and hand polished, chemically etched and coated," says Motorola.

All this luxury doesn't come cheap. At $2000, the phone is super pricey and only available for pre-order through the Motorola online store.

The Aura is expected to be available worldwide in December but would you pay this much for a phone, especially in this economy? Aren't even the rich supposedly feeling the pain now?

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