Project Proton aims to streamline and legitimize the programmatic advertising sector with programmatic advertising being the term used to describe computer-based advertising in every sense if it's buying, selling and placement.

Project Proton is a Zilliqa based project that hopes to corner the market of the $33 Billion sector offering direct payments to publishes eliminating ad frauds and middle companies taking huge cuts of the advertisement budgets.

The partners behind Project Proton have vast experience in the advertising sector and believe their state of the art technology will benefit both the advertiser and the company promoting the information. One of the ways they are doing is verification of viewability this will help advertisers only pay for ad impressions that have been deemed viewable, safe and free from view bots as this costs over $16 Billion a year in fraudulent advertising claims.

But Who is behind the project?

Project Proton is a collective of digital marketing companies that have come together to offer an exciting project that can help revolutionize the digital marketing sector as we know it.

The project consists of:

● Mediamath: A leading digital media­ buying platform and services company based in New York, serving over 250B ad impressions a day (more than the combined volume from top 10 stock exchanges globally). Mediamath serves over 4,000 clients in its portfolio.

● Mindshare: Mindshare is a global media and marketing services company with 7,000 employees across 116 countries, and global revenue at USD34.5B annually. Clients include Unilever, PepsiCo, GSK, Yum Restaurants, Dyson, Nestle, American Express and others.

● Rubicon Project: Founded in 2007, Rubicon Project is one of the world’s largest advertising exchanges. The company helps websites and apps thrive by giving them tools and expertise to sell ads easily and safely. In addition, the world’s leading agencies and brands rely on Rubicon Project’s technology to execute billions of advertising transactions each month. Rubicon Project is an independent, publicly traded company (NYSE:RUBI) headquartered in Los Angeles, California.

● Integral Ad Science (IAS): A global software company, headquartered in New York, that builds verification, optimization, and analytics solutions, acting as leaders in viewability, brand safety, and ad fraud.

● Underscore CLT: Underscore CLT develops cryptographic ledger technologies to power real business solutions for marketers and their partners.

The partnerships behind the project are amazing with each of them offering something exciting to the project.

My thoughts

I believe Project Proton will be one of the most exciting projects to watch on the Zilliqa network they promise state of the art technology and with the companies behind the project being well established I believe they will certainly deliver.