With that said, there's no certainty that the company is on the hook. A person isn't necessarily violating copyright just because they're supposed to get a notice -- it may be up to a judge to decide. Also, the agency handing out the alerts on the publishers' behalf (Rightscorp) doesn't have a sterling track record. Internet providers have previously ignored Rightscorp notices with little consequence, and the firm is in dire financial straits after its aggressive approach to demanding copyright settlements (which includes using robocalls) didn't pan out. Even so, this case could set an important precedent. BMG and Round Hill would have more ammunition for future lawsuits if they win, and other labels may consider suing when they don't believe that ISPs are taking piracy seriously.

[Image credit: Dustin Gaffke, Flickr]