As graphics grow increasingly sophisticated, gamers want a steadily more immersive experience, delivered through higher 4K resolutions and HDR imaging. However, many modern games are too performance-intensive to run smoothly at 4K, even with today's fastest GPUs. As a result, that magical 60 FPS bar that gamers demand is rarely met.



That is, until Turing came along.



Turing is the first GPU to finally deliver the performance for even the toughest modern games with cranked-up settings.



In addition, and fortunately for gamers, 4K monitors are now more widely available and more affordable than ever. A quick online search shows a flotilla of 4K monitors, starting as low as $300. What once cost thousands of dollars is now within reach for millions of PC gamers.



NVIDIA founder and CEO Jensen Huang talked about this in today’s GTC Japan keynote, in Tokyo. In a dramatic two-hour presentation to some 4,000 attendees, he compared Turing’s unprecedented capabilities to those of previous-generation Pascal (10-series) and Maxwell (9-series) GPUs.

