Running Wild is a South African based cheetah breeding project, which cares for other animals as well. They work to breed and hand raise cheetahs to raise in to cheetah friendly reserves in an effort to bring up their numbers, as the cheetah population is now in the vulnerable status among endangered species, and their population has been in great decline for some time. The mortality rate for cubs in the wild is 50-90% and many of the males are sterile, making it a challenge to keep their population up. These cats primarily eat game meat, as it's their healthiest normal diet, and something we want them to have a taste for once they are released in areas where they can be free to hunt their own food.

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