Technology will always change, that is the constant. This can have ramifications for many sectors in society. This is especially true for those in business. Now, the way customers buy has also evolved. We are no longer bound by the need for a brick and mortar stole where you can sell your wares. With the way the internet and information technology have developed over the last decade, one only needs to point and click on a mouse to get the needed results. For businesses involved in IT consultancy, this presents unique challenges. But these challenges can be easily addressed. The answer is, of course, technology itself.

The same technology that has caused many IT consultancy firms difficulties can also be used to make it easier. This can be facilitated through the use of location-based marketing. For IT consultants like you who need to get more IT business sales leads, this can be a very useful tool. With the help of the latest GPS system, you can “lock” into any business that is within your geography. For those using the SMS service of telephone companies, they can do a text blast to all prospects that are within the area. For those using telemarketing services, this can mean more information about prospects and people that telemarketers can reach on the phone.

Of course, like all marketing tools, you will have to follow a given set of rules so that you will not get into trouble. That is certainly the last thing you would want for your business.

1. Get the clear consent of prospects – telemarketers have it easier on this. If the business prospect is not interested or would not want to be called again, they can just put these prospects on their Do Not Call database. Text-based offers would need to get the consent of the intended recipient before any offer is sent.

2. Use legitimate tools – that is the bane of today’s business world. There are just too many frauds and hacks that can use their software and programs to steal from unsuspecting companies. In this case, it will make sense to look for a firm with an established reputation. Telemarketing firms that use this system are incredibly easy to find and scrutinize.

3. Be sure about security – this is also another issue of firms. It can be especially tricky if the partner is located elsewhere. Ask questions about the security policy of the telemarketing company using location-based marketing. You might have to change your company policy accordingly.

4. Only use, do not abuse – the fact that it works does not mean that it should be used always. Just imagine if telemarketers keep on calling prospects to make an offer. Not only will there be no business leads produced, you might get in trouble with government authorities.

Location-based marketing does have it pros and cons, but for those looking to improve their IT consultancy service through more business leads, then it may be a tactic worth the try. It might be your company’s match.