Great question.

The taboo that makes people uncomfortable seeing women’s anatomy is the same one that has kept women’s pleasure so secret for so long. That’s the taboo we’re trying to get rid of. We think people are ready for an honest, clear-headed look at the details that make all the difference.

Subtle variations in pressure or angle or consistency actually feel really different. What one woman calls a ‘circular motion on the clit’ could actually hurt for another woman who also likes a ‘circular motion on the clit.’ You really do have to get up close and actually see what the variations are — and why they feel so different.

We also publish our research findings in academic journals, too. But research papers are pretty dry and this site is our way of making the findings practical, relatable and fun to explore for busy people. Our first batch of research was published in the Journal of Sex & Marital Therapy, and we have more scientific publications in the works.