Description

This is completed downloadable of Test Bank for Marketing Research 7th Edition by Alvin C.Burns, Ronald F.Bush

Instant download Test Bank for Marketing Research 7th Edition by Alvin C.Burns, Ronald F.Bush after payment

Product Descriptions:

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.



Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

Table of Content:

Introduction to Marketing Research The Marketing Research Industry The Marketing Research Process and Defining the Problem and Research Objectives Research Design Secondary Data and Packaged Information Qualitative Research Techniques Evaluating Survey Data Collection Methods Understanding Measurement, Developing Questions, and Designing the Questionnaire Selecting the Sample Determining the Size of a Sample Dealing with Field Work and Data Quality Issues Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses Implementing Basic Differences Tests Making Use of Associations Tests Understanding Regression Analysis Basics The Research Report

Product details:

Language: English

ISBN-10: 0133074676

ISBN-13: 978-0133074673

ISBN-13: 9780133074673

People Also Search:

task bank for marketing research 7th Edition by Burns and Bush

marketing research 7th Edition by Burns and Bush pdf online

marketing research 7th Edition by Burns and Bush free download

research 7th Edition by Burns and Bush download pdf