Matthew McConaughey isn’t letting the haters get him down.

Even though the actor’s stoic Lincoln commercials have provided fodder for SNL, Conan, Ellen, South Park, and just about everyone who has access to YouTube, the star is coming out with a new series of ads set to premiere during college football games on New Year’s Day, THR reports.

The above ad, titled “Balance,” is set in a park and features McConaughey’s musings on life.

“It’s not about huggin’ trees,” he says. “It’s not about bein’ wasteful, either. Just gotta find that balance. Where taking care of yourself takes care of more than just yourself. That’s the sweet spot.”

In spite of the ready-for-parody script, the Lincoln ads may have proven successful. Lincoln said that sales were up 25% in October when the ads aired.

Here’s the other new ad, wistfully set in a diner.

Read next: Car Crash Victim Woke from Coma Speaking French and Thinking He Was Matthew McConaughey

Listen to the most important stories of the day.

Contact us at letters@time.com.