Story highlights The ads, which will run in early voting states, are the first of the campaign voiced by the candidate

Now that he has raised his profile, Sanders' aides say it is time for him to tell people what he stands for

(CNN) Bernie Sanders' campaign released a series of new ads on Friday that focus more on his platform as a candidate than his background.

The ads, which will run in early voting states, are the first of the campaign voiced by the candidate.

"If you're doing everything right but find it harder and harder to get by, you're not alone," Sanders says in a spot called "Works for All of Us" that will air in Iowa and New Hampshire. "While our people work longer hours for lower wages, almost all new income goes to the top 1 percent. My plan: Make Wall Street banks and the ultra-rich pay their fair share of taxes. Provide living wages for working people. Ensure equal pay for women."

Sanders then endorses the ads, arguing "we can make a political revolution and make an economy and a democracy that works for all, and not just the powerful few."

In a similar spot, titled "A Rigged Economy," Sanders argues the economy is "a system held in place by corrupt politics where Wall Street banks and billionaires buy elections."

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