What happened Joma? Why is your design process so different nowadays? Look at the models between the two pictures above. You will see how many small details are missing in the new kits compared to the classic ones.

I am going to ask you, the reader, to do a short test. If you are a football lover, or jersey collector, or know somebody who does, please ask them to name any great Joma product, or design, or team. Nobody will do that because their templates are designed so randomly made that they do not pass the test of time. Leaving the last year kits aside, let’s take a closer look at the new ones.

2. Now, this is what I think it happened.

The Craiova club officials realized that they would be once again on the European football stage and probably they have requested Joma an iconic kit to mark this event of 17-year absence. Craiova city sits in the south part of Romania, and the club probably suggested a design element characteristic of this region, an element that could resemble the “Oltenia” area — headquarters of the team.

Now is where it’s getting interesting. One of the Romania famous sculpture, Constantin Brâncuși, has his origins in this part of the country. He was born in Târgu Jiu, a 109km distance from Craiova. Brâncuși was asked to commission a Sculptural Ensemble in the region of his hometown, and he gladly accepted. He was at the time living in Paris but welcomed the opportunity to create a large commemorative sculpture in his homeland. He accepted the commission in 1935 but refused to receive payment for it. Part of this Ensemble is the “Endless Column.” The Endless Column symbolizes the concept of infinity and the infinite sacrifice of the Romanian soldiers fallen in the First World War. It is considered by Sydnei Geist the top point of the modern art. The Endless Column stacks 17 rhomboidal modules, with a half-unit at the top.