Three videos that prove something has gone terribly wrong. A former VP of HSUS appears as a special guest at a Best Butcher Contest. The CEO of one of the largest meat retailers in America sits on the HSUS Board of Directors. A current VP of HSUS brags about his "whole hog barbecues." And the president of HSUS is asking animal advocates to unite behind his vision? It must be seen to be believed... The nation’s largest “animal protection” organization partners with Hollywood animators to reintroduce the tragic myth of "Old MacDonald’s Farm" to children. Why is HSUS brainwashing a whole new generation to believe that the "solution" for animals being used and killed on industrialized farms is that they be used and killed on smaller-scale farms? It must be seen to be believed... HSUS creates slick PR campaigns and videos to reintroduce the tragic myth of "Old MacDonald’s Farm" to grown-ups. It all feels so good and so right, we can almost forget that an organization claiming to protect animals is promoting and enriching those who enslave and kill those same animals. It must be seen to be believed... If an organization claiming to advocate for oppressed humans behaved this way, that organization would be completely discredited. Yet many animal advocates have given HSUS a pass. Why? Learn more... Confused about the difference between industry collaboration/enrichment and legitimate forms of advocacy? Check out the Humane Declaration. Wondering how you can be confident that the way you are working for change is not hurting, and only helping? Check out Toward Justice for Animals: What We Can Do Today. Skeptical that HSUS's actions serve the interests of the meat industry? Check out Invasion of the Movement Snatchers. Looking for a ray of hope? Learn how the English anti-slaverly movement overcame the same tactics being used by today's meat industry, in Let's Not Give Up Before We Even Get Started

Think about it. No movement for justice has ever succeeded by partnering with, and enriching, those who are using and killing members of the group the movement seeks to liberate. HSUS claims to be an animal protection organization. HSUS Vice President Paul Shapiro claims: "What we're trying to do is to create a new type of society, a more humane society, where our relationship with animals is one that really is no longer based on violence and domination, but one that's based upon compassion and respect."

See Mr. Shapiro's comments at 3:33 Yet, the animals being sent to slaughter by HSUS senior executive Joe Maxwell get no protection. Instead, HSUS exploits their deaths to convince the public that using and killing animals “the right way” is a worthwhile and profitable occupation. And that all of this is part of "God’s plan." Mr. Shapiro, HSUS's VP of Farm Animal Protection for over a decade, and now HSUS's VP of Policy, frequently speaks at conferences and events for animal protection, even those claiming to be focused on animal rights. Yet, how can he credibly claim to speak for the animals when he does nothing to protect those whom his own colleague, Mr. Maxwell, boasts about sending to slaughter each month?

The truth is, on Mr. Shapiro's watch, HSUS executives are now actively developing, certifying, and promoting products derived from the exploitation and killing of animals.

The truth is, on Mr. Shapiro's watch, HSUS is aggressively building a market for these so-called “humane“ animal products and encouraging its 12 million members to become customers of HSUS's meat industry partners.