The "Horns Down" controversy in the Big 12 has escalated to a completely new space.

On Monday morning, Hurts Donut unveiled a variety of products that fans will have the ability to purchase at home football games this season.

The headliner? A nod to "Horns Down."

There's a new dessert available at OU football games this year 👀 pic.twitter.com/m95kK6LAGG — Spenser Davis (@Davis_Spenser) August 26, 2019

The doughnut will be available to fans outside of Gate 7 in the Hurts Donuts ambulance. The companies' doughnut burger will be available outside of Gate 5.

Oklahoma kicks off its season on Sunday, Sept. 1 against Houston.

MORE SOONERS

Here's what you need to know before the start of the season.

— Key players

— Bold predictions

— Key 2019 storylines

— Breakout candidates

— Best-/worst-case scenarios

— Game-by-game predictions| Season preview