Waffles, meet your match

The Toronto Maple Leafs and waffles? That’s so 2010.

Instead of tossing out waffles to express their displeasure with their team as some started doing last year, Leafs fans can now show their support by scarfing down Maple Leaf doughnuts.

Or, considering the psychological frame many Leafs fans are in these days, they might want to toss those, too.

As of Monday, fans can satisfy their cravings for fat and sugar with a doughnut covered in blue-and-white sprinkles at Tim Hortons’ 320 Toronto-area locations whenever the Leafs play a home game.

That’s 21 dates entering Monday’s game, not including playoffs.

“We’re hoping the doughnuts will help the Leafs. And if that doesn’t work, the Leafs should help us with the doughnuts,” said Tim Hortons spokesperson David Morelli.

There was no indication how the tarted-up vanilla-dipped doughnuts were selling on Monday, though apparently not all shops got the memo. One Yonge St. shop was simply advertising the blue-and-white version as vanilla-dipped doughnuts.

This isn’t Tim Hortons’ first foray into sporting confections. In the past year, it has sold doughnuts in the team colours of the Hamilton Tiger-Cats, Saskatchewan Roughriders, Winnipeg Blue Bombers, London Knights and Windsor Spitfires.

Since some of those teams did well and others flopped, there’s no hint as to what these doughnuts might do for the Leafs.

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