Binance CEO Changpeng Zhao tells TechCrunch founder Michael Arrington during the Liechtenstein Cryptoassets Exchange (LCX) that more than 90% percent of the major crypto exchange’s employees are paid in BNB.

Michael Arrington writes on Twitter: @arrington Just one of the interesting things @cz_binance told me this week at @lcx event: 90% of binance employees choose to receive their salary in BNB tokens. Smart people.

Binance Coin (BNB) is the native token of Binance. Binance rose to fame with a short period of time with its well-made marketing strategies and ease of their UI. It’s now one of the largest cryptocurrency exchanges in the world. BNB was sold during the ICO Binance conducted in mid-2017 to raise funds to finance the project development.

Outside of compensating its employees who prefer to be paid in crypto with BNB, the Binance team has led various initiatives including the development of a decentralized exchange and a blockchain project accelerator to improve the sustainability of the global cryptocurrency ecosystem.

Throughout the past few months, various companies and projects have attempted to set an example to the mainstream by leading the adoption of cryptocurrencies and decentralized applications.