By the look of things online, ABC just can’t quite decide what to name its new Joss Whedon quasi-superhero action show.

First the title was S.H.I.E.L.D. And everybody was okay with that.

Then ABC revealed a new pilot title to advertisers via its ad sales website a couple weeks ago: Marvel’s Agents of S.H.I.E.L.D. We heard that the change was due to a potential legal conflict with FX’s former cop series The Shield. But adding the Marvel studio name struck some (okay, us too) as kind of unnecessarily corporate-y. In any case, ABC would not confirm the new title nor the reason for the apparent change.