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We think tourism videos are pretty cheesy—and this one is no different—but who can pass up an opportunity to watch Louisville in the limelight, even if it’s of our own making. This video, “Louisville: ,” from the Louisville Convention & Visitors Bureau (Visit Louisville), take a tour of all of Louisville from a tourists-point-of-view, showcasing much of the city’s arts and culture scene. It’s just the latest in the city’s effort to rebrand itself in a slightly more up-to-date way that will bring in tourist dollars and fill local hotel rooms:

Located on the banks of the Ohio River, Louisville is a place that offers the warmth and hospitality of the South, the convenience and ease of the Midwest, and the sophistication and cultural creativity of a major metropolitan location. It’s the birthplace of Muhammad Ali, Diane Sawyer and Jennifer Lawrence. It’s the home of the Louisville Slugger bat, the Kentucky Derby and the Urban Bourbon Trail®. Known as the “Culinary Capital of Bourbon Country®”, it’s a place where chefs are tweaking their New Southern Cuisine by adding bourbon. Louisville has it all, all in one great place – home to “The Greatest” and all things that are great.

Still, it’s a bit odd to lead off with Louisville: a place where your bike will get stolen? Watch the video below.

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