In the coming years, the rising population of thousands of years in the US and Canada is expected to offer specialty coffee producers lucrative opportunity. In accordance with the United States. Baby boomers should be crossed by 2019 by the Census Bureau, the North American millennium population. In addition, the increasing shift to non-alcoholic drinks is expected to drive market growth during the prediction period.

In the US, demand for specialty coffee is increasing, and in recent years the consumer of coffee has grown significantly. The increasing demand for specialty coffee in the coming years is forecasted to boost health and wellness trends across the country. The number of daily customers of specialty coffee in the United States has grown over the past 20 years, according to the national coffee association (U.S.). Just 10 percent of adolescents in the US were coffee specialists in 2000. However, the figure increased in 2018 to more than 40%.

After the United States and Brazil in 2018 Germany was the third largest coffee market in the world. In 2018, Germany consumed more than 170 liters of coffee per capita. Increasing trend of consuming non-alcoholic beverages followed by increasing number of coffee outlets is expected to augment the specialty coffee market penetration over the forecast period. The number of coffee shops in Germany including fast food outlets, coffee shops, coffee bars, petrol stations, and bakery stores were more than 25,000 in 2018. Additionally, Germany has more than 1,800 branded coffee shops (McCafe-> 850, Starbucks-> 150, Segafredo-> 80) as of 2018.