The popular South Coast Deli opened their 4th location on Monday with lines out the door.

In addition to having eateries on Chapala St., Carrillo St. and in Goleta, owners Dar & Jim St. John have opened a new eatery at 6521 Pardall Rd in Isla Vista, the former home of McBurley’s and Espresso Roma as well as the birthplace of The Habit and Kinko’s.

The menu will be exactly the same one that locals know & love including the always-in-demand South Coast Turkey sandwich. The hours are different than other locations and they have televisions for sports fans. The new Isla Vista location offers a “Walk of Shame” special which is a beer for $1.50 with the purchase of a breakfast sandwich, until noon on Saturdays & Sundays.

Hour are Mon – Fri 7 a.m. – 9 p.m., Sat – Sun 9 a.m. – 9 p.m.. For more information call (805) 770-2669 or visit southcoastdeli.com.