I was watching Dota 2 videos on YouTube last night when I was shown perhaps one of the most peculiar promotions I've ever seen. Jeweler Helzberg Diamonds, which specializes in selling overpriced lumps of carbon, has an extraordinary offer: spend $999 or more on jewelry and, for a limited time only, you'll get a free Xbox One S.

Any inferences about what this implies about the margins on diamond jewelry are left to the reader.

I suppose it makes a little sense; diamonds are mined, one of the $299 Xbox One S bundles includes Minecraft, and one of the things you can mine in Minecraft are diamonds... but still, games consoles and diamond rings aren't the most obvious of companions.

Still, we're at least glad to see that the company managed to steer clear of a crass "diamonds for her, Xbox for him" branding.

If this offer has inspired you to pick up an engagement ring and propose to your loved one, we'd love to hear from you. And even more than that, we'd love to hear from your partner, to find out how they feel about the Xbox having such an important role in their impending nuptials.

Listing image by Jeffrey Beall