David says the company’s corporate culture revolves around affordability and user experience.

As the company grew, they injected great after-sale service into the culture as well. Understanding trends and integrating them is four-fold.

“Customers, USA partners, forums, and conventions” says David. These are the pillars that power the future inspiration for the company.

The biggest companies in the field spend tremendous energies toward absorbing customer feedback. That info, used for future designs and refinements, is definitely a key of Unicig’s strategy too.

With the United States being the biggest market for their products, the company spends a lot of time with their ear to the ground here, listening to the customer.

And although the industry moves fast, David says, “we do feel pressure, but we still keep our own pace…we do not release products very fast…”

The average product from design to completion takes three months for the company.