“As she develops her process of making the oils, we would look into possibly carrying the oils,” Stricklin said, which can be eaten or used topically on the skin or lips.

Both Mayton and Stricklin feel passionately about how high-CBD cannabis can help people. But Mayton doesn’t want to expand too much — “it’s going to be small batch craft cannabis,” she said.

Does having a cannabis business or close a relationship to one position Mayton and SuperCharge! to be well-positioned to pivot if Wisconsin legalizes marijuana for medicinal or recreational use? Stricklin was circumspect.

“What SuperCharge! does is increase knowledge of the subject, so that when it comes down to voting or being informed, they can say we got some information from SuperCharge!,” Stricklin said. “I don’t know if it’s easy for us to pivot to selling a bunch of weed. It’s more important to create awareness of CBD, THC, cannabis and what those things are ... what hemp is, what you can do with it.”

There’s also another aspect of legalizing cannabis that touches a nerve.