Does that mean he and others might conceivably support, say, 'Fair Trade Porn'? Some generally accepted way in which we could tell that the actors involved were happy with their work and into it? "If it was hot I would. Then again, it'd have to be damn good for me to pay for it at all," Millward admits. "Same as with the chocolate, it'd have to taste as good as the rest and not be too much more expensive - not that I'd buy an alternative that I knew was harming people like some choc harms local people in parts of the world."