For as long as Wet n Wild has been around — it celebrates its 40th anniversary this year — it has been associated with fun, cruelty-free, inexpensive makeup. It's practically synonymous with drugstore makeup. But it's never too late to expand your horizons, and that's exactly what Wet n Wild is doing with its new Pump collection, which includes not only makeup, but also skin- and hair-care products.

Pump is what Wet n Wild is calling an "ath-beauty" line, inspired by working out. Naturally, that means gym-bag-friendly portables, sweatproof makeup, and everything you could possibly want to use after exercising, like Do The Spritz Cooling Face & Body Mist (above), which is perfect for a quick refresh right after sweating. There are also three cleansing products in the collection: Expert Level Facial Cleansing Oil (above), Hit The Showers Face & Body Cleansing Wipes, and the totally intriguing Personal Best Exfoliating Cleansing Balls, which looks like a jar of Jordan almonds but promise to gently exfoliates skin.

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As for the most portable parts of the collection, there are several skin-care products in stick format. Partner Up Toner Stick has purifying, brightening, and hydrating ingredients that make it perfect to use right after cleansing; Partner Up Blemish Stick is a great way to fight breakouts either all over or as a spot treatment; Partner Up Cooling Moisture Stick can be used on any part of the face but is especially excellent for reducing under-eye puffiness; and Partner Up Mattifying Stick is an easy way to eliminate shine before or over makeup. Prefer your mattifying method in blotting-paper form? The Pump line has those, too.

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Wet n Wild is also hopping on the glitter-mask train with two different peel-off formulas. Detox It Purifying Glitter Mask is a black gel with shimmery pieces that promises to help get the gunk out of your pores, and Tone Up Brightening Glitter Mask is a pink version that brightens and moisturizes.

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As if a slew of skin care from Wet n Wild wasn't exciting enough, the Pump collection also includes two hair products. Use Final Stretch Dry Shampoo before your workout to sop up sweat, or any time you need to de-oil your roots. If your hair isn't smelling so sweet, It's My Cheat Day Refreshing Hair Mist can fix that.

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And of course, because this is Wet n Wild, there's makeup, much of which is also in stick format, like Partner Up Primer Stick, four shades of Partner Up Blush Stick, four shades of Partner Up Lip Balm Stick, and six shades of a skinnier Keep Going Waterproof & Sweatproof Eyeshadow stick (just in case you like wearing some lid color while you're on the treadmill). The six shades of Makeup Locker 3-in-1 BB Cream, Highlighter & Corrector promise to blur imperfections while moisturizing, and the Full Circuit No Limit Palette features 10 cream and powder colors in different-shaped pans.

Courtesy of brand

Courtesy of brand

Whether or not you're a gym-goer, the fact that these products all range from $2 to $9 will probably have you running to CVS to snag a bunch of them. They'll also be available on wetnwildbeauty.com early this month.

More launches to look forward to:

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