Blunty has over 110,000 subscribers. Popular YouTube users are regularly recruited to promote brands, but it often damages their reputation with followers.

Being involved in the stunt without disclosing it in the first instance has caused some of Burr's viewers to bring into question his credibility, asking why he would let himself be used for spreading the message of a marketing stunt.

In defending his decision to promote the stunt, Burr claimed to have not misled viewers of the original video in which he told the story of stumbling across a protest (later discovered to have been created by BlackBerry maker RIM) outside Sydney's flagship Apple store after buying a new product there. The stunt involved paid protesters yelling "wake up" with the same word written on signs they were holding outside the store.

"I never lied, I never claimed I was there by coincidence," Burr said, despite suggesting in the original video that the stunt may have been tied in someway to a new Apple iPhone voice-activated Siri feature when he knew full well it wasn't.

"I just said this is the thing that's happened. I was at the Apple store and then these people arrived and [did] this thing ... I never said I didn't know why they were there. I never said I was there by pure coincidence and serendipity. I didn't tell you the whole truth because I was under an NDA and I wanted to see how people reacted..."