The shop is HAPPENING and it’s going to be BEAUTIFUL. I’m buying the paint today and it’s going on the walls this weekend.

The space isn’t just about the colors on the walls and the wallpaper I pick. Aesthetics are important, but It’s also about creating a body-positive space. Since bra fitting is so intimate, it’s important to do it in an atmosphere that’s comfortable and welcoming and makes you feel good.

In her testimonial, Emma talks about her early bra-fitting experiences as shaming. Every week on the Reddit group /r/abrathatfits, I see more stories from people who have had humiliating or frustrating experiences shopping for lingerie. People talk about being blamed for having the bodies they have, about getting forced into sizes that don’t fit, about not being listened to. I’ve seen stories of people leaving bra shops in tears.

It’s of paramount importance to me that Revelation is a welcoming space. One way I will accomplish that is by approaching bra fit as a collaboration, not a pronouncement from On High. If you are getting a fitting from me, you are using my expertise, but you know your body better than I do, and I will listen to you.

Another way is language. There are plenty of negative words about how people are shaped and I don’t see a reason to use any of them. I’ve seen online fit guides about what to do if you are “saggy” or “oversized” or “abnormal.” Better to use positive or neutral descriptors like “full on top,” “shallow,” or “projected.”

If a bra doesn’t fit you, it’s the fault of the bra, not your body. When you visit Revelation, I hope you will feel supported in more ways than one.