Ethical & Cruelty-Free Makeup Brands

Animal testing is the ugly side of the beauty industry, and we firmly support companies that choose not to participate in it. These 15 cruelty-free and vegan-friendly makeup brands do not test their cosmetics on animals or use animal products, and many of them use natural ingredients that are good for you and the earth.

Some are completely vegan, and all are at least vegan-friendly, so if you’re avoiding animal ingredients (including beeswax), there are plenty of beautiful options to choose from. All of the brands on this list are dedicated to creating ethical makeup you’ll love using every day, and none of them test their raw ingredients or final products on animals, ever.

We've arranged these cruelty-free makeup brands to span a range of prices and types of products. Looking to switch to a natural beauty routine? Check out our guides to the best organic makeup and all-natural hair care brands!