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Fans have been waiting for months for Adele's new material but it seems Chris Evans doesn't pay that much attention to the star.

The Radio 2 presenter had an incredibly cringe-worthy moment on the show this morning chatting to the Hello singer when he got her confused with BEYONCE. No, we are serious.

You think knowing Adele was coming on the show he'd have done plenty of research ahead of the chat, but it was a real face-palm moment when he started asking about her alter ego, Sasha Fierce.

Chris asked: "Don't you have this kind of alter ego that you pretend to become?" to which Adele seemed confused and replied: "No, not really, I mean I chat a lot."

Dopey Chris still didn't realise he'd made a mistake and went on: "No, I've a name here.." as we imagine he glanced at a piece of paper provided by a researcher (let's hope they don't get sacked after this).

Adele realised what he was to say and asked: "Sasha Fierce?" to which Chris replied: "Yes!" and the singer started cackling, before telling him: "That's Beyonce! Sasha Fierce is Beyonce's alter ego and she's now the Mrs Carter, I wish I was Sasha Fierce."

Chris admitted he was blushing and apologised, saying: "I don't know how that's crept in." Ohhh, Chris.

Twitter users were left stunned and thought it was embarrassing, with Pop Justice tweeting: "Over on Radio 2, Chris Evans has just asked Adele about Sasha Fierce, the alter ego she uses when she's on stage :((((((((."

Another posted on the social media site: "Chris Evans just asked Adele about her onstage alter ego Sasha Fierce. Do some research FFS."

A third added: "Omg Chris Evans got Adele and Beyoncé confused and asked about her alter ego that was Sasha Fierce. 'OHMAHGOHD THATS BEYONCÉ HAHAHAHAHAH'"

"Cringe at BBCR2, asking Adele about her alter ego Sasha Fierce," another posted.

We imagine Chris will now be mortified and be getting stick for months from his colleagues after this.

Adele's video for her single Hello leaked online ahead of the first play of the song on Nick Grimshaw's Radio 1 breakfast show this morning.

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The 27-year-old star filmed the EPIC promo in the countryside around Montreal and it's now dropped on Vimeo and Vevo.

It shows the superstar peering outside of a window at her lover before hiding behind her fur coat in stunning scenes as she hopes to be reunited with her man (oh look, it's Dixon from 90210).

Fans were too excited and one tweeted: "I love that @Adele is the superstar that she is. We need her. WELCOME BACK!"