And so, the word "covfefe" was coined.

Donald Trump took to Twitter on Tuesday night to complain about the media, as per usual, but the president unwittingly sent out an incomplete tweet — with a misspelling the internet had a lot of fun with.

"Despite the constant negative press covfefe," Trump tweeted, with "covfefe" presumably meaning "coverage."

At the time of writing, the tweet still hasn't been taken down. It's really him, folks.

Despite the constant negative press covfefe — Donald J. Trump (@realDonaldTrump) May 31, 2017

Soon Twitter were getting on board the "covfefe" train, because gee, this was certainly a "covfefe" of a mistake.

We're just wondering, is it pronounced "cov-FEY-FEY" or "cov-FEE-FEE?"

roses are red

violets are blovfefe https://t.co/Qa28BpWnSl — Jessica Misener (@jessmisener) May 31, 2017

covfefe is a good name for a Pomeranian tbqh — Clara Jeffery (@ClaraJeffery) May 31, 2017

THINKPIECE: The media's inability to understand "covfefe" early on gave rise to Trump. — Sopan Deb (@SopanDeb) May 31, 2017

Tomorrow Sean Spicer: "Good morning. Covfefe for being here today." — Bess Kalb (@bessbell) May 31, 2017

Do not stop using #Covfefe suddenly or you could have unpleasant withdrawal symptoms. Ask your doctor how to safely stop using Covfefe. — Shannon Watts (@shannonrwatts) May 31, 2017

You know they're wrestling the phone from him right now pic.twitter.com/LNPINGfmEA — Nathan McDermott (@natemcdermott) May 31, 2017

When I'm gone off the covfefe pic.twitter.com/2pLqwvOXQX — X (@XLNB) May 31, 2017

"And the orb, having bestowed upon you the power to smite your enemies, can be invoked using the simple code word '#covfefe '" pic.twitter.com/jKx255mWDN — Oliver Willis (@owillis) May 31, 2017

And yes, someone has already registered covfefe.com.

Well, that was quick! Someone has already registered "https://t.co/KpkLTvlBTQ" ... pic.twitter.com/CMILBFmnAB — Clive Thompson (@pomeranian99) May 31, 2017

And t-shirts.

God bless Murica - 30 minutes in and ecommerce is happening #Covfefe pic.twitter.com/bAorapQ7vD — Corey duBrowa (@coreydu) May 31, 2017

Early contender for word of the year, anyone?