Donald Trump doesn't mind Facebook because he doesn't understand things like targeted digital advertising, integrated sponsored content, illicit large-scale data collection and dissemination, or any of the other lines of business in which that company is engaged. For him, it is just a fun gizmo on his phone that allows him to discover and share hilarious memes of him beating the hell out of the CNN logo. There's a reason that the Trump Organization dealt in real estate, clothes, beauty pageants, furniture, bottled water, and steaks, but never became a player in Silicon Valley. The former world—one in which the country club member who owns the most shopping malls and invests in the biggest golf courses wins—is one he can grasp. The latter is not.

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Over the past two-plus decades of his career, Bezos has turned that paradigm on its head. While Amazon began as a company that sold books out of a garage, its most significant (and most lucrative) innovations since then have been in technology and logistics. Three-quarters of its 2016 revenue came from the web services aspect of its business, and its vaguely dystopian strategies for besting traditional grocers, department stores, and bodegas are premised on the idea that it can deliver products to consumers in a cheaper and more convenient manner than anyone else.

This is not to say that all the things Amazon is doing are good. Many of them, from a social perspective, are very bad. But they have enabled Bezos to amass a fortune that dwarfs the president's, all while convincingly demonstrating that stuff is no longer the metric of wealth and success that he still imagines it to be.

As Axios' report made the rounds this morning, Amazon shares tumbled around 6 percent in value. My hunch, though, is that nothing this president does while in office will meaningfully slow the company's growth or otherwise inhibit its efforts to embed itself in the fabric of American life with unsettling speed and precision. Even though Donald Trump is the most powerful man in the world, it continues to pass him by.