Iowa Speedway hosts both NASCAR and IndyCar races, so when it looked for a way to spice up its track – rather than paying tribute to the one or both of the racing series – it chose something perfectly Iowa-themed instead.

New this season and on display for the .875-mile track’s first 2017 races this weekend – the NASCAR Truck Series’ M&M’S 200 on Friday and the XFINITY Series’ American Ethanol E15 250 on Saturday – is a gigantic ear of corn painted across the start/finish line. It looks fantastic and is much more flashy than a traditional checkered flag design.

According to the track, the art installation will become a tradition moving forward as a nod to its relationship with the Iowa Corn Growers Association and the Iowa Corn Promotion Board.

And it will especially fit in for IndyCar’s Iowa Corn 300 in July.