Last week, the American Family Association kicked off the “War on Christmas” season with the release of its annual “Naughty or Nice” list rating major retailers on whether their holiday advertising uses the word “Christmas.”

Today, the AFA announced the company that it would be picking on especially this Christmas season, urging members to abide by a “limited one-month boycott” of the pet supply store PetSmart because of “the company’s censorship of the word ‘Christmas.’”

AFA is calling for a limited one-month boycott of PetSmart over the company’s censorship of the word “Christmas.”

For years, PetSmart has refused to use the word Christmas on its website, in television commercials, newspaper ads and in-store promotions, despite tens of thousands of consumer requests to recognize Christmas and in spite of repeated requests from AFA to do the same.

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Want proof? Go to www.PetSmart.com and type “Christmas” in the search bar. As of today, the website brings up zero results, although the company’s website is clearly marketing to “Christmas” shoppers.

At PetSmart, you’ll find a “Holiday Shop,” a “holiday” wish list and plenty of “holiday” items, but you won’t find “Christmas.”

Ironically, PetSmart had no problem with saying Halloween though. They promoted their “Halloween Shop” very heavily for weeks in October. So why are they so afraid of Christmas?

PetSmart is censoring the word Christmas, pure and simple. Yet the company wants all the people who celebrate Christmas to do their shopping at its stores.

Until PetSmart proves it recognizes Christmas by using it in their newspaper, radio and television advertising or in-store signage, the boycott will be promoted throughout this Christmas season.

AFA has successfully influenced almost all of the nation’s largest retailers to embrace the use of Christmas in their advertising. But at PetSmart, it’s “Bah, Humbug!”