One Digital Potbelly. And yes, $99 might seem expensive from a consumer standpoint. But, you are not just a customer buying a product! You are pledging resources to back this idea. The long term vision is to get the retail price down much lower but I need your support to get there. See the sections "A Word on Pricing" and "The Long Game". Many Kickstarter creators underprice their rewards and end up going way over budget and schedule. This price helps ensure I deliver what I promise (and hopefully more) while helping the idea move forward.

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