There have been public statements from Google’s engineer Matt Cuts that they do not employ the +1 as a ranking factor. Though, a study by Moz.com reveals that there is a great association between +1s and rankings. The +1 may not be a ranking factor but it has a number of SEO advantages. By growing your Google+ engagement, you reap SEO advantages to your site.

Publicly Recommend on Google

When someone +1s your site, there is a possibility that your site will show up to them and their circles elevated in Google search results if they are logged in. So how does this assist SEO? When most people are exploring a subject, they are employing Google to get information about that topic. If they have given your site a +1 and it is showing elevated due to modified results, there is a better chance that they may link to it while writing their article. How many times do we write a blog post and keep Google open on a tab for research purposes. This means that if your article is an excellent source, people are more liable to link to it while they are writing an article. People are more prone to see your post and visit your site if they are logged in. So you can potentially get more visitors and links to your site that way.

How can you build a strategy around this?

If you have a highly engaging Google+ network, you can make use of it to get more +1s. Having lot of followers is not the most vital thing. If you have a million followers who are not connecting with your content on Google+, it will not aid you. If someone +1s your Google plus post that involves a link to your page, that page gets a plus also. So you can get a +1 from your site or your Google Plus post. If a person on Google Plus has the plus one tab allowed, you also obtain a dofollow link back to your site.

Make use of Pictures on Your Google Plus post!

People are more expected to plus a picture that is embedded than they would a link that is embedded. If you upload a picture and put a link in the description, all +1s to that picture is given to the link and the page it links to. You can develop your chances of getting +1s by building your Google plus network around people with similar interest.

Final Thoughts

Google plus in not only regarding social signals. You can meet up many people on Google+ who may link to your content and you may increase knowledge from their content too. If you like using shortened urls, the plus one passes through the shortened url from Google+ to your site.



