Virtue signalling officially jumps the shark: Customers savage Ben & Jerry's for bizarre blog claiming choosing certain flavors 'might mean you are racist' | 13 Nov 2017 | Conservative ice cream fans want Ben & Jerry's to 'stick to selling ice cream,' following a bizarre tweet and blog post which suggested customers might be racist for choosing certain flavors. The Vermont-based ice cream company posted a tweet asking its followers, 'What is implicit bias, and how does it shape our actions? The answer might surprise you.' The tweet linked to a company blog post titled, 'Scoop Shop Sociology,' discussing the idea of implicit bias -- the theory that people make unconscious associations with or stereotype groups.