An official says the label fits branding patterns. | Courtesy Massachusetts State Police Found heroin labeled 'Obamacare'

This probably isn’t the Obamacare PR push the White House had in mind.

Earlier Friday, Massachusetts State troopers found 1,250 bags of heroin labeled with “Obamacare” during a traffic stop in Hatfield, Mass., according to a post published on the Facebook page of the Massachusetts State Police.


A spokesperson for the Massachusetts State Police confirmed the incident, and explained that most times when sealed bags of heroin are found, they are stamped with a branding so that the strain can be identified.

“I think it’s whatever the person decides to put on it. So if the junkies who are buying them go, ‘Wow, that Obamacare stuff was really good,’” said Lt. Daniel Richard, adding that each of the bags weighed 0.3 grams.

“They label them with everything, so it’s not bizarre,” Richard said.

Along with the help of K9 Frankie assisting the troopers, the four individuals were taken into custody and charged with narcotics violation.

Richard said he did not speak to the individuals, so did not ask them why they used “Obamacare” as a stamp, but said it will likely be part of the investigation.

A 2012 story on Politicker reported Obama-branded drugs had become popular since his election in 2008.

“The Commander-in-Chief’s name and face has been slapped on a wide variety of contraband products including ecstasy pills, LSD tabs, heroin baggies and a popular strain of medical marijuana,” according to the report, including 26 different types of Ecstasy pills alone.

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