After staff throw a slice of fish into water he eats it and pops up for more

In amusing video he refuses to move from road until employees feed him

He is loved by both staff and locals and feasts on herring and mackerel

Amusing footage captures a stubborn seal refusing to leave the middle of a quayside road until his fishmonger friend feeds him his dinner.

The seal, affectionately named Sammy by locals, has become quite the celebrity in the County Wicklow area of Ireland, and visits The Fishman store three times a day to feast on a menu of herring and mackerel.

In the clip a member of staff from the store can be seen pleading with Sammy to jump back into the water, but the canny marine mammal only relents when a slice of tasty fish is thrown into the quay first.

Visitor: Sammy the Seal has become a regular visitor to The Fishman store in County Wicklow, Ireland

Feed: In the video Sammy shuffles across the road to get his feed, something he does three times a day

Sammy has been visiting the store for the past three years and is a keen attraction for local families, proving a particular hit with children in the area.

While originally he stuck to the water, he now continually pops up onto the road to get his feed, a trait that was developed when the area flooded in 2013.

During the floods, staff fed him outside the shop and he has returned to his favourite spot ever since.

In the video Sammy is shown shuffling across a pavement and then into the road, waiting patiently until a car passes.

While on the tarmac, he stares towards a member of staff who has walked outside with a chair in an effort to move the seal away from the danger of the road and back into the water.

The employee orders: 'Move on, come on please, back in the water. Sammy go home', but the seal does not move a muscle.

Go home: A member of staff from the The Fishman tries to shoo Sammy out of the road and back to the marina

Stubborn: Sammy refuses to budge and only begins to shuffle back to the sea when lured with a piece of fish

Dinner: When he leaps back into the water and gets his prize, Sammy turns around and heads back to the shop

Members of the public watch on, laughing and making jokes, while one man walks past and offers advice – making it clear that to many people in the area, dealing with Sammy is a common community activity.