How to Find the Right Modelling Agency in Singapore

Using models for promotional purposes is a very effective and popular marketing technique. Whether it is small national brands or multinational companies with big budgets, the underlying logic behind this approach is the same; draw attention to your product and make it appear more appealing by attaching it to a top model or a celebrity. Well-renowned brands such as Gillette, Gucci, Adidas often hire A-list celebrities to promote their products because they fully understand the drawing power that these stars yield. Smaller companies who don’t have the deep pockets can still get good results with this method. A lot of modelling agencies offer their services for competitive rates.

Finding the right agency, however, might prove a little bit tricky if you’re not familiar with the industry. The process involves a lot of moving parts and variables that you need to know about. The initial issue that you can encounter is that some agencies can charge you an extremely high upfront fee. Other dubious practices include charging the client with exorbitant amounts for things like test shots without any reimbursement down the line.

One major thing that you need to keep an eye is whether or not the modelling agency is compliant with Singapore law. We advise you to familiarize yourself with these laws and do a proper due diligence before doing any business with an agency.

Here are some best practices that will help you find the right modelling agency:

• Try to get some feedback or review from previous clients. Nothing beats a firsthand experience from someone who did business with the agency.

Another thing to keep mind is that the quality of the model that you will get is directly correlated with the price you bid for their services. The models in this industry are well aware of their value and will do their best in order to impress at your event.

To make sure that the models you’re hiring are compatible with your company’s image and philosophy, you need to discuss the details and specificities of what you need with the agency. For example, if you’re looking to promote a sports equipment store, the models need to reflect an athletic image and also have a baseline understanding of the niche and to appeal to its customer base.

It is readily apparent that if you want to find the best modelling agency in Singapore, you are going to have to put some work in. there are no shortcuts or easy answers, you just need to conduct a comprehensive market research and establish a clear budget for the project. If you follow the tips outlined above, you will have no problems finding a modelling agency that suits your promotional needs.