Take a Demo Test

Skin-tone Skin-tone (Light Skin-Dark Skin IAT).This IAT requires the ability to recognize light and dark-skinned faces. It often reveals an automatic preference for light-skin relative to dark-skin.

Race Race (Black-White IAT). This IAT requires the ability to distinguish faces of European and African origin. It indicates that most people have an automatic preference for white over black.

Sexuality Sexuality (Gay-Straight IAT).This IAT requires the ability to distinguish words and symbols representing gay and straight people. It often reveals an automatic preference for straight relative to gay people.

Countries Countries (UK-United States IAT). This IAT requires the ability to recognise photos of national leaders and other national icons. The results revealed by this test provide a new method of appraising nationalism.

Weight Weight (Fat-Thin IAT).This IAT requires the ability to distinguish faces of people who are obese and people who are thin. It often reveals an automatic preference for thin people relative to fat people.

Gender Gender (Gender-Science IAT). This IAT often reveals a relative link between liberal arts and females and between science and males.