The VRV team hasn't nailed down pricing for the service, which gets started in the fall and will initially be available only in the US. However, the big question may be whether or not it'll be unique enough to reel in viewers. It's not as if the target audience is uncomfortable with visiting multiple channels or websites to get its fix, and having a handful of exclusives may not be enough. Remember Vessel and its emphasis on early access to big-name videos? We wouldn't blame you if you didn't. VRV could help you wade through some of the online clutter, but it may need to generate a lot of must-watch content if it wants to keep you coming back.