The goal of BUILD IT AND THEY WILL BALL is to increase the number of high quality basketball courts accessible to underprivileged youth across the United States and internationally. Kevin Durant's global travels have inspired him to connect with the next generation of players who will be leading the game.

“When I was young, playing basketball was one of the things that kept me out of trouble and kept me focused on my growth and maturity in to the man I would eventually become. For that reason, I’ve always wanted to play a leadership role in communities and neighborhoods – like the one I grew up in – and give kids a chance to choose health, teamwork and basketball over some of the other negative influences they may face." - Kevin Durant