Today’s marketplace has many competing insurance companies. The pool of customers is finite, so competition is active in the market.

The Affordable Care Act (ACA) changed the way many individuals approach health insurance. Whether it helped the uninsured find health insurance or changed the way an existing plan function, the ACA changed the insurance market.

The demand for proper medical insurance is rising for many reasons:

Federal and select state laws require accessible health insurance for all.

Younger generations are starting to seek health insurance for their families.

Healthcare costs are on the rise across the country.

Established insurance providers are always on the lookout for new customers to remain in business.

But individual insurance plans are often not affordable.

And for individuals with preexisting conditions, finding an affordable insurance plan is near impossible.

Many insurance providers have started offering cheap plans through the state and federal exchanges as required by the ACA. These insurance plans are not sustainable at competitive rates, so these companies end up withdrawing from the exchanges or raising their prices.

This leaves many Americans without adequate coverage for their ongoing needs and potential medical issues.

Established insurance providers are not always reliable over the long-term. As an employer, you are looking to set up a large group health insurance plan that your beneficiaries can rely on.