Stick Sports is stepping up to seize the opportunity that blockchain technology offers the games industry: total ownership of game assets for gamers. Blockchain tech’s decentralised ledger system will revolutionise player-reward in gaming in a way that fundamentally changes the true value of a game for the individual. The significance of giving lasting value to the gamer can’t be underestimated. These are exciting times and we are in the process of creating a game that utilises blockchain which will take things to a whole new level.

We’re the team to beat

Stick Sports is one of the games industry’s leading providers of mobile sports-based games. Having reached over 70 million downloads across both iOS and Android platforms, our games are consistently featured by App Store and Google Play editors.

Since our launch, we have been at the forefront of the mobile games market and the free-to play monetisation model — two of the biggest disrupters in the games industry in the last 10 years. We see blockchain as being the next revolution in the industry. Once again we are putting ourselves at the forefront.

Stick Cricket Super League, our most recent release, achieved over 100k downloads a day on launch and is the highest rated cricket game on iOS and Android, boasting industry-leading retention rates. Our cricket titles dominate the charts in cricket playing nations and our tennis titles have topped the sports games charts in 120 countries. This is all to say that we retain deep industry insight and extensive credentials in the mobile, free-to-play environment.

What’s the score?

Following on from our market-leading Stick Cricket Super League, we will be rebooting the Stick Cricket franchise with integrated blockchain technology that gives players the unprecedented option of fully owning and managing their assets. Currently in the games industry, players may be given the illusion of ownership for assets and rewards they have worked so hard — or paid so dearly — to acquire. However, these in-game elements are merely licensed to a player by the publisher and are really just ‘rented’ to players for the duration of their involvement in the game.

Introducing blockchain changes that. Our players will be able to authentically own, loan, trade, customise and develop the key components of the game completely independent of us, the publisher. We have long felt that this is the natural next step in gaming. We believe that when players receive meaningful reward, and digitally own their in-game assets, they develop a strong interest in the on-going development of a title and its future success. Being able to own, trade, loan, customise and develop the key components of a game is the final step in the transition of games from ‘content to be consumed’ to a hobby to invest and participate in. When gamers become stakeholders we have entered the future of gaming.

Who’s first to bat?

There is one place in the world where cricket is more popular than anywhere else: India. The Indian Premier League (IPL) was valued at $5.3 billion in 2017. As a relatively young League (now in its eleventh season) the IPL has already generated more sponsorship money than major league baseball in the US. Cricket and the IPL is huge in India.

As for the current and future prospects of games in India — it is the largest market for Google Play downloads and has the highest estimated growth for handsets — expected to rise from 337 million in 2018 to 491 million in 2022. India is one of the top five mobile games markets in the world with an industry worth $890 million and is estimated to grow to over $1.1 billion by 2020. Mobile games are huge in India and growing rapidly.

Fair game.

Yet, despite these facts, popular mobile games apps focused on an Indian audience are largely absent. By speaking directly to an Indian audience and integrating the benefits of blockchain we are targeting in excess of 100 million downloads for our new game. This will place us as the market leading mobile game publisher in India at a time of unprecedented growth in mobile revenues. The expected launch date of the game is April 2019 to coincide with the start of the Indian Premier League season.

Sign up ­– Full details of the upcoming game will be included in our forthcoming Whitepaper. Bring Your Own Bat.

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