New York (CNN) General Motors is bringing back the Hummer, nearly a decade after the brand became defunct. This time, the Hummer will live a new life as an all-electric pickup truck.

GM GM is also investing in a splashy ad campaign. It'll show the Hummer in a Super Bowl ad in February, a source familiar with the plan confirmed to CNN Business. The Wall Street Journal , which first reported the story on Friday, says the company has signed on basketball star LeBron James to help.

The Super Bowl is a common battleground for car brands like Kia, Mercedes-Benz and GM to show off their vehicles.

The new Hummer pickup truck is slated to hit the market in early 2022 and will be sold under the GMC truck and SUV brand in small quantities, the same source confirmed.

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