“You can mark the peak of civilizations when they start eating gold,” writes Josh Forman, MIT’s “entrepreneur in residence” and co-founder of Inkling, according to his Twitter bio.

If that’s the case, then here’s an ominous sign.

Like the $5,000 Fleur Burger and the $2,300 hot dog from 230 Fifth before it, the Golden Cristal Ube Donut, while a comparative bargain, takes its place among some of the priciest junk food offerings on the planet. (It is worth noting that proceeds from sales of the 230 Fifth hot dog went to charity.)