Though its website is borderline porn that sexualizes child models, American Apparel has taken an impressive step in challenging conventional beauty norms by featuring 62-year-old model Jackie O’Shaughnessy in lingerie.

As Fashionista notes, though O’Shaughnessy is no stranger to the clothing retailer, this is the first time she's appeared in lingerie for the site.

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American Apparel boasted of the 6-foot-tall "advanced" model on its Facebook page to advertise Floral Lace Lingerie with the caption: “Sexy has no expiration date.”