Were you one of the 6/1000th of 1% of Facebook users who deleted their accounts? Odds are clearly against it. You would have a better chance of getting dealt four hands with 4-of-a-kind in stud poker than of being one of the few who actually did what millions threatened to do.

What went wrong?

Three things contributed to the failure of “Quite Facebook Day”…

1. Zuckerberg Folded (sort of)

Growing concerns and negative press about Facebook’s insanely complex privacy policy were assuaged late last week when they made changes to the content of the policy as well as simplified the method that people controlled their settings.

There are still complaints. There always will be now that the privacy/security genie is out of the bottle, but the key to pacification by large social media sites such as Facebook, Twitter, and Digg has always been to cave to the masses prior to revolt. JUST prior to revolt seems to be the best way and in this case contributed to Facebook not losing much more users yesterday.

2: Making a Statement is so 20th Century

While millions voiced their concerns over Facebook privacy and offered supporting words to those willing to quit, few were willing to pull the trigger.

The rallying call was for people to stand up and say, “We’ll join you in sending this message!”

The reality was that a lot of people were saying, “We’ll support you in your efforts and we’ll miss you when you’re gone.”

It’s one thing to be upset and want to take action. It’s another thing to actually delete. Deleting is so permanent. It was too much to ask for most.

3: “Ready to Delete. Now What?”

As has been the case for years, wanting to delete your Facebook account and knowing how to do it are often two completely different things. Facebook doesn’t make it easy to leave.

Perhaps more importantly, most who want to leave the site simply leave, never to log in again, but with their profiles and pages still intact, withering away into inactivity and waiting for someone to hack it.

Did Facebook and Zuckerberg Get the Message?

You bet they did. If they were cocky and feeling invulnerable before, now they realize they’re bullet-proof. The 2 “G"s are the only ones with a chance of taking down Facebook any time in the near future.

Government or Google. The 2 "G"s. Even they may not be strong enough.

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