The orange ambush: How 36 stunning models posing as Holland fans gatecrashed the World Cup for a beer ad



They were one of the highlights of the World Cup so far with their gorgeous looks and orange mini-dresses.



But while armchair viewers admired the 36 gorgeous Dutch girls supporting their team against Denmark, the World Cup organisers were rather more suspicious.

And when the half-time whistle blew they moved in and gave all 36 the red card after it was revealed they were part of an elaborate piece of 'ambush marketing' by the Dutch beer company Bavaria who are not official sponsors at the tournament.



Sea of orange: The Dutch 'football fans' pose for photographs clutching flags before the Holland vs. Denmark game. They were thrown out at half-time after it was revealed they were part of a beer marketing campaign



Too good to be true: The gorgeous crowd of girls all appeared to be transfixed by the match

It was every male football fan's dream as the stunning army of Dutch supporters cheered from the stands at Johannesburg's Soccer City stadium as Holland played in their first game of the tournament.

But now a full investigation has been launched with World Cup pundit Robbie Earle axed by ITV today after tickets for matches in South Africa were found to have been used for 'unauthorised purposes'.

The broadcaster said a 'substantial number' of tickets, which were for Earle's friends and family, had been passed to a 'third party'. The incident relates to the Bavaria beer stunt.

Meanwhile there were plenty of genuine Holland fans dressed up in orange, some as air crews, to provide the colour for the second half. But it wasn't quite the same...

Red card: The Dutch 'fan club' are ejected from the match at half-time by a Fifa official

Air we go: Some of the genuine Dutch fans dressed up as stewardesses and pilots for the game