Two prominent reporters who were recently laid off from digital media outlets are forming a new advocacy group to raise awareness about Big Tech’s impact on the journalism industry.

John Stanton, a longtime congressional correspondent and former BuzzFeed News Washington bureau chief, and Laura Bassett, a former culture and political reporter for nearly 10 years at HuffPost, have teamed up to launch a new initiative called the Save Journalism Project. The two have firsthand experience with the troubled state of the news industry: Stanton was laid off from BuzzFeed News during a round of layoffs that affected 200 people companywide this winter and helped spur a unionization drive among the news staff. Bassett lost her job in similar fashion in January after HuffPost laid off 20 employees as part of larger cuts at its parent company, Verizon Media.

This year has been one of the worst in recent memory for journalism jobs. Across the industry, thousands have lost their jobs, from BuzzFeed News, Vice, CNN, and others across the country at local publications. Media organizations have been imperiled by crashing advertising revenues as Facebook and Google vacuum up available ad dollars.

Their new project will be set up as a nonprofit, according to Eddie Vale, a Democratic consultant whose firm is helping launch the effort. Vale pitched Bassett on the idea, and the two of them brought in Stanton. Vale said initial funding had been secured from “someone who doesn’t want to be public so Google and Facebook don’t go after them,” and the group plans to continue to fundraise. So far, the pair have coauthored testimony given to the Senate Judiciary Committee highlighting the tech giants’ impact on the news industry — “since being laid off, we’ve made it our mission to understand how the digital marketplace works and how Big Tech is killing the journalism industry,” they wrote — flown a plane above Google’s I/O conference, and authored op-eds.

A key part of their goal is to get journalists, who aren’t known for showing a keen interest in the business side of their publications or for engaging in advocacy themselves, to take an active role in defending the future of their jobs. In an interview, Stanton said they were “trying to educate the public and members of Congress and also start encouraging our colleagues to speak up.”

“Reporters are not generally super interested in speaking about their own problems and about things that affect them directly because they feel like it becomes a conflict of interest, and in certain ways that’s true,” Stanton said. “But when the future of the free press is being pretty seriously endangered by something, I think it’s incumbent upon us to stand up for ourselves.”

Like many reporters, Bassett said she had “never really had to pay attention to the financial side of journalism.”

But “after getting laid off, I started to become really interested in why all of these amazing news publishers were sort of going under, having to lay off staff, why we were losing local newspapers. It’s a tragedy, it’s really bad for democracy.”

Their effort comes at a time of increased scrutiny of the tech industry on the part of the federal government, as well as Congress, as public concern mounts over repeated privacy scandals, technology companies’ role in spreading misinformation, and their dominance over certain industries. The Justice Department and the Federal Trade Commission reportedly made a deal to divide potential antitrust investigations between them; Apple and Google will fall under the purview of the DOJ, while the FTC took Facebook and Amazon. The House Judiciary Committee announced it would “conduct a top-to-bottom review of the market power held by giant tech platforms.”

The Save Journalism Project’s founders are hoping to steer the public conversation around the negative effects of Big Tech toward its impact on journalism.

Stanton, who lives in New Orleans, mentioned examples like that city’s local paper, the Times-Picayune, which laid off its entire staff last month. Around the country, Stanton said, “local reporters are so overtaxed. They’re doing as good a job as they can but there’s not enough of them.”

At the moment, Stanton and Bassett are more focused on warning the public and the industry about the issue than on proposing solutions.

“I do think that everyone is starting to see a need to break up and regulate these companies or something along those lines,” Bassett said. “And with regards to how they’re going to make journalism viable again, I don’t frankly know...I think right now we’re starting with just getting this conversation out into the public and making people aware of exactly what’s going on. I do hope at some point we graduate into saying, ‘here’s a list of policy proposals, here’s exactly what needs to happen.’”

Stanton and Bassett plan to interview elected officials, candidates, and colleagues in the media about the industry’s crisis, and started with conducting on-camera interviews with Reps. Mark DeSaulnier and Ruben Gallego. They plan to circulate a letter with which media companies can sign on to their cause. And their first official event will be at the annual Congressional Baseball Game, where they plan to distribute a physical newspaper laying out the problems on their agenda.

“The DC press corps is a really powerful constituency within our industry,” Stanton said. “If we can get our colleagues [there] to start talking about this it will help more broadly.”