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Richard Shotwell/Associated Press

While people around the world enjoy the Super Bowl LII, the commercials also have to hold up their end of the bargain.

Companies always put forth their effort for the big game, which is fitting considering a 30-second spot costs more than $5 million, per Richard Deitsch of Sports Illustrated. Some brands made this money worth it with enjoyable advertisements, although a few might have been better off spending elsewhere.

Follow along for a running breakdown of some of the more notable commercials throughout the day.