A 40-digit jailbreak code for the Sony Playstation 3 is making its rounds on Twitter after a Sony marketing character accidentally re-tweeted the code cryptically posted by a disgruntled software company owner.

A 40-digit jailbreak code for the Sony Playstation 3 is making the rounds on Twitter after a Sony marketing account accidentally re-tweeted the code posted by a 24-year-old software developer.

On Tuesday night, New York City-based Travis La Marr, or @exiva on Twitter, tweeted the 40-digit root key to @TheKevinButler with the cryptic message, "Come at me." Kevin Butler is a character from Sony's Playstation 3 commercials that became so popular, the company turned him into a spoof spokesman for its Playstation products.

After La Marr's tweet, Kevin Butler responded by re-tweeting the entire jailbreak code and a playful message, "Lemme guess...you sank my Battleship?"

It didn't take long for Sony Computer Entertainment America (SCEA) to realize that its fake spokesman, managed by ad agency Deutsche in Los Angeles, had spread the jailbreak code around Twitter.

The careless retweet shocked even La Marr. "I did not at all expect a reply from whoever maintains the account," La Marr told PC Mag. "The fact that they retweeted me, including the key, well, that was just ...unheard of."

In a followup tweet he posted, "My life is complete. Sue yourself, Sony" accompanied by a TwitPic of the code, which has already been deleted from Kevin Butler's page. Others on Twitter have been thanking La Marr for "sticking it to the man," as one tweet read.

Why did La Marr, who doesn't even own a PS3, do it?

"I posted the Key online because I'm a huge believer in the fact of if you buy a piece of hardware, it's yours. I posted it to encourage hardware freedom.... I didn't post the key to condone piracy in any way," he said.

Furthermore La Marr, like many in the gaming community, was incensed by Sony's aggressive clampdown on Playstation 3 hackers.

In January, after , aka George Hotz, and the 'fail0verflow' group of hackers, for attempting to release the PS3's root key, SCEA . The company is also reportedly planning to subpoena YouTube, Facebook, PayPal, and others to track down personal details for other famous PS3 hackers.

"This just seems very excessive to me, and I hope that Google stands up for their members rights in this situation," La Marr said.

Sony wasn't immediately available to comment.

Editor's Note: This story was updated at 1:00pm ET with comments from La Marr.