Customer service and marketing have a harmonious relationship. Marketing is strained due to various pressures and there is a constant need to do everything possible to enhance their customer service capabilities.

Chatbots not only can help your team address repetitive tasks but also have the ability to handle a seemingly unlimited number of customer service requests simultaneously.

Juniper research forecasts that chatbots will be responsible for cost savings of over $8 billion per annum by 2022, up from $20 million this year

Chatbots act as the first line of agents and provide the right information to the user as soon as he/she asks a question. It provides real-time responses without incurring additional costs and can automate repetitive tasks. This helps increase employee productivity and result in a substantial reduction in operational costs.

If the marketing bot is unable to answer specific complex questions, a customer can always connect with human agents to get their issues addressed.

Expecting your support team to have the ability to answer each and every question on your social media profiles can be terribly time-consuming and expensive. Instead, leveraging chatbots allows you to keep your social media presence fresh and dynamic.

With a marketing chatbot, you can remain accessible to consumers 24/7, answer their queries and mimic real conversations with the help of natural language understanding.

These bots help reduce the stress on call centres and enable organizations to meet rising customer demand for self-service and stay competitive.

They offer virtual 24/7 assistance to your marketing team, employees and customers and provide the required information even during the non-service work hours.

Learn More: Top chatbot use cases in different industries