McVay said the Rams actually had that same play in the game plan for the Week 3 matchup against the Chargers, and kept it with only a short time to prepare for Week 4.

"We felt like in that kind of high-red or that strike-zone area, right around the 30-yard line, got to it around the 31 and we felt like it was something that we wanted to activate," McVay said. "Most of the time when you play defenses, when you get into those three tight end sets with one back and one receiver, the call list and the menu of calls that usually defensive coordinators carry is pretty limited just because of the nature of what you're getting from that personnel group. Typically, you're thinking heavy-run emphasis and that's kind of standard. We felt like we would be able to maybe get a good matchup and the guys made the play and did a great job."

"Yeah, we were in '13' and shifted out into an empty formation and got a good matchup," Goff said. "We had their linebacker on Robert Woods and had Robert up the seam. It was a great matchup and great designed play there."

It's those kinds of concepts that have the Rams sometimes marveling at what McVay comes up with on a week-to-week basis.