Click to email this to a friend (Opens in new window)

Click to share on Twitter (Opens in new window)

Click to share on Facebook (Opens in new window)

P.R. pros were chuckling this week because United Airlines CEO Oscar Munoz was named PRWeek’s Communicator of the Year just last month.

Munoz was panned for his “overly callous” apology for “reaccommodating” a passenger — who was left bleeding after being forced off a flight.

Munoz later made more sympathetic remarks. But publicity trade PRWeek — which in March called Munoz a “leader who understands the value of communications” — on Tuesday dubbed his response to the crisis “tone-deaf.”