Strategy of the “Four phases” in crowdfunding campaigns

Each with a particular supporter motivation

Phase 1. Solid social

Real social relationships are the base, they help your project even though they are not totally convinced, although the project might be relevant for them, but its not as relevant as the relationship with you. The social side is the key here. Target people that have strong real connection with you, its critical to talk to them directly face to face, and build up to it far before its backing day. The higher they can push your fund, the better chances you get for reaching the goal, and don’t worry if the support decrease after a while, because the next phase uses the help of other backers. At the beginning of the campaign its very important to push through up to the point of 20% to the fund goal. Real social relationships are people you know in real life, friends, family members, neighbors, club members, school mates, team mates or co-workers.

Phase 2. Light social

Once you initiated your fund flow the effect of trust will pick up from there, as reaching a relatively high point shows that the project is backed by real people and has a good chance to really happen. At this stage you should start using your network in social media friends and followers. Timing this is critical in this phase, because when your potential backers notice you, you mostly got one chance to make an impression, they might want to support your project to a certain degree, because they like it or they like you, but they naturally need validation. Spend large effort on giving validation and trust, the fact that you reached a good amount of the fund makes it a lot easier. When someone backs your project thank them and ask for sharing on social media the news that they are backing you, its very important.

Phase 3. The smell of success

Once the fund reach a good point north of 50%, it will be easy from there because yet another effect will kick in, which is “people want to be part of a successful thing” and at that point you will notice other supporters. Focus on evolving everyone in spreading the world and most importantly in this phase, because the validation is there, just make sure it appears for new people as something they want to be part of.

Phase 4. The sprint to the finish line

At the last moment, the last effect will lead the show, which is “people love to be the one who pushed it across the finish line”. There is nothing more rewarding to a supporter than being that important one who made it happen! its makes a great story. Everyone wants to be that one. people who didn’t have the chance to support earlier will differently not lose that chance. There is nothing you should do here, just watch it.

WHERE this article was originally published ?

https://eyenbros.com/messages/content_thread/d561d41e-3d52-46ff-9399-4560f218b5fd/