Videos are an excellent way to attract the attention of the viewers, but Facebook live is not just any video. Facebook live allows for real time interaction with the audience. The difference between pre-recorded, posted videos and Facebook live is that Facebook live is well, live! It is like the difference between seeing a recording of a play versus going to the theater and seeing it for yourself. When things are live in action, they are more interesting, engaging, and personal. So here are some details that I feel explain about Facebook live and how it is useful to businesses.

People can discover Facebook live videos right in their news feed, and if they like it, they can subscribe to Facebook live and be notified of future live videos. Though, followers should automatically receive a notification regardless. Live videos also appears on the page of the person going live, which makes it easy to find. Facebook also enables a live video to be scheduled so that an announcement is posted on the news feed. From there, a person who is interested in watching can opt in for a reminder notification shortly before the live video is scheduled. Once the broadcast ends (it can last up to 4 hours!), the video is saved to the the page of the broadcaster.

Utilizing Facebook live enables the audience to connect with the organization they follow on a more personal level. In comparison to regularly posted videos, Facebook live is more engaging because the viewers can ask questions and make comments that are able to be addressed right then and there. Plus, if there is an event happening for the business, then tuning in to it via Facebook live can promote it and build excitement.

Overall, Facebook live is a fabulous, fun way to drive traffic to your site and increase awareness about about your organization. Live streaming is more engaging and interesting than pre-recorded videos for many people, so why not get out there and utilize Facebook’s platform to its fullest? Have any of you used Facebook live for business before?