Hasbro has partnered with TSM to lead the promotional effort for its line of licensed Fortnite blasters.

TSM’s competitive team will appear in an international, linear commercial.

TSM negotiated directly with Hasbro, which paid a sponsorship fee for TSM’s involvement separate from its licensing deal with Fortnite publisher Epic Games.

Hasbro’s NERF brand will launch a series of toy blasters licensed by the hit video game Fortnite , and esports organization Team SoloMid will lead the promotional effort.

TSM’s 3-man competitive Fortnite team – “Myth,” “Daequan” and “Hamlinz” — will appear in an international, linear commercial for the toys, and TSM’s non-competitive influencers will also support the push. In some cases, they will “recreate their best Fortnite battle moments in real life,” according to a statement.

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The players will not be wearing TSM jerseys in the campaign, but it nevertheless represents a powerful chance to expand the TSM brand and improve the players’ individual followings, said TSM CRO Brad Sive. “It’s going to be something really interesting, especially to the younger Fortnite community, and for us it’s always important to connect with the younger fan base,” Sive said.

TSM negotiated directly with Hasbro, which paid a sponsorship fee for TSM’s involvement separate from its licensing deal with Fortnite publisher Epic Games . The toys will be in retail stores March 22.

Ben Fischer is a staff writer for SportsBusiness Daily, where this article first appeared.