Many of Jay Leno's late night competitors think he's just getting what he deserved. NBC/"Tonight Show" In 2010, Jay Leno and the NBC brass behind him ousted Conan O'Brien from the network in what would become known as "The 'Tonight Show' Conflict."

After the incident made Leno look like a bully, his fellow comedians and late night colleagues didn't all react kindly.

The same is now happening in what appears to be a repeat situation — but this time it's Leno in the hot seat, with pressure to keep up with his younger competition like Jimmy Kimmel.

With NBC rumored to be giving 62-year-old Leno's coveted late night time slot to 38-year-old Jimmy Fallon, many are saying Leno is just getting what he had coming.