A near-100-year-old Queensland business has been saved from closure, less than a year after it announced it would be forced to close doors due to poor sales.

Back in July 2017, Alvey Reels wrote on Facebook it would be shutting down at the end of October due to poor sales.

That post went viral and sparked an influx of orders from loyal customers, allowing the fishing business to stay open a little while longer to meet demand.

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The orders kept coming, and Alvey delayed its closure for a second time just months later.

On Friday, owner Bruce Alvey announced the business would be staying open for good after teaming up with Con Athans, a local semi-retired branding and sales expert.

Speaking on ABC Radio Brisbane, Mr Alvey said customers just wouldn't let them close.

"It's a great relief to our staff. There's still hard work to go, it's not just easy," Mr Alvey said.

"The company's been profitable since we've had all the sales, but we have to keep that going now, that's going to be the trick."

Mr Alvey said as of July 1, Alvey Reels will be backed by a new company, with Mr Alvey and his brother, along with Mr Athans, as co-owners.

They will continue to trade under Alvey Reels, and its headquarters will remain in Brisbane, but there are some changes in the pipeline.

"Con wants to spread the name further overseas than we've done in the past, but a lot of things have changed and with the media all around the world … we feel there's maybe a different way of promoting it and doing things," Mr Alvey said.

"He's [Con] passionate about the brand and wants to see it survive. He doesn't want to be known as the saviour, he just wants to get it going again and keep it going in Queensland and Australia."

Mr Alvey said they were prepared for the long road ahead.

"Even though we've got a new future in front of us, it's not going to be easy.

It's still going to take a lot of hard work and drive to get the brand back up and keep the sales up to where they are."

Mr Alvey's great-grandfather, Charles Alvey, began producing fishing reels in 1920.

The current factory in Ipswich, west of Brisbane, has been operating since 1978.