In a daring new campaign, McDonald’s is inviting its consumers to ask all it wants about the company’s food products, promising honest answers and insight into the nutritional quality of some of the mysterious products. The campaign is thought to specifically target Millenials, who are not only the prime users of social media technology, but are also reportedly more concerned about the nutritional quality of food than any other generation. This is reflected by a decline in in McDonald’s sales and a rise at places such as Chipotle and Panera.

The “Our Food. Your Questions.” Campaign has so far confronted accusations of the pink slime used in their McNuggets and hamburgers, as well as questions surrounding why the food doesn’t appear to decompose- as suggested by the 2004 documentary “Super Size Me.” The company claims the disconcerting images of the pink slime is not an image owned by McDonald’s, nor is it an image of McDonald’s food. The ‘pink slime,’ is not a part of their burgers, which are apparently made of 100% ground beef. The pink slime, produced by Beef Products Inc., stopped being used by McDonald’s in 2011. As for the chicken nuggets, they claim-

The chicken is ground with a bit of chicken skin and a flavorful marinade added.”

As for why the food doesn’t rot-

You might have seen experiments which seem to show no decomposition in our food,” explained McDonald’s. “Most likely, this is because the food has dehydrated before any visible deterioration could occur.”

And finally, the use of a plastic also used in yoga mats in the McRib? The company confirms saying the chemical azodicarbonamide (otherwise known as ADA) is baked into McRib rolls in order to hold to texture The company claims the use of the chemical in both food and in yoga matts is similar to the way salt is used in the home- both to cook and de-ice sidewalks.

Got a question? Submit it to McDonald’s via Facebook, Twitter, or YouTube.

Read more here- “McDonalds to Customers: Ask Bout Food Quality,” (Bruce Horovitz, USA Today)