Dominic Lebron woke up Wednesday morning to an Instagram post he would not soon forget.

The message, originated from Holland-based business WatercooledInd’s Instagram account, was racially charged and contained multiple threats and comments suggesting Lebron was involved with the messenger’s girlfriend.

"Heard you'd talk to her if I wasn't in the picture? F------ n----- ima put you in the dirt," the post read. It went on to say, “Say good bye to Obama and all the people that helped your low life! No more free handouts! ... If you want a job let me know. I got mad cotton out back that has to be picked."

The Sentinel has opted not to publish the post in full due to extreme, graphic language.

WatercooledInd, a firm that builds custom wheels for vehicles, is owned by Holland resident Chris Bosgraaf.

Calls to WatercooledInd were not answered and the company’s voicemail box was full. A private number for Bosgraaf could not be identified Wednesday, Nov. 30. The company was not available on Facebook as of Wednesday afternoon.

After Lebron, who is black, shared his experience on his personal Facebook page Wednesday morning, the post went viral, seeing more than 800 shares and 400 comments before it was taken down by Facebook administrators.

Reaction to the post was harsh and swift, and many questioned why Bosgraaf allegedly used his company’s account to make the post.

“Racism is still very much alive in Holland,” said Allisa Stone, who shared the post with The Sentinel. “It’s absolutely appalling and I think it shouldn't be taken lightly.”

“In the end, this whole rant is something that should make the news because it is completely unacceptable in our community, and he should not be operating a business with racism,” said Sean Ryan, who also contacted The Sentinel regarding the post.

Bosgraaf’s girlfriend, Brittany Paris, also commented on Lebron’s Facebook post, defending Bosgraaf.

“You guys do not know Chris on a personal level. He started his business with nothing. … The only concern here is the type of stuff he said and the type of person this makes him," Paris wrote. "Obviously I am very upset and hurt of what he said to Dominic Lebron. Dom is a great work friend and that is strictly it.”

Some commenters were urging people to contact the company directly and report it to the Better Business Bureau. As of Wednesday afternoon, the company had received only two complaints since it opened in 2013; both were months old and not related to this incident.

According to the Facebook post and Lebron himself, Bosgraaf was unhappy with Lebron’s communication with his girlfriend and decided to send the message at 4:15 a.m.

“Me and his girlfriend are friends and we work together and that’s all it was,” Lebron said. “We texted about shifts and other things, and I guess he didn’t like it and randomly sent me the message.”

Lebron explained that he has had multiple interactions with Bosgraaf in the past months and even went out as a group for her birthday.

He said he was angry about the comments and said it was completely out of left field.

Holland Police had not received any complaints involving a dispute between Lebron and Bosgraaf as of Wednesday afternoon, said Captain Keith Mulder.

Lebron said he did not plan to pursue the matter with police.

— Follow this reporter on Twitter @SentinelAustin or @BizHolland.