Additions to the TED 2015 speaker lineup have been announced, and Rony Abovitz, Founder, CEO and President of Magic Leap, is heading to the conference to speak about… to reveal… well, we’re not too sure really—par for the course considering the secretive nature of the company.

See Also: Magic Leap Closes $542m Series B Investment, Now Soliciting Developers for Its “Digital Lightfield” Wearable

The theme for this year’s Technology, Entertainment, and Design (TED) conference is entitled ‘Truth & Dare’, and seeks to redefine our understanding of reality by introducing us to the “thinkers, dreamers, and mavericks” that aim to change the world with technology.

Magic Leap’s Rony Abovitz will be presenting at the conference, taking place March 16–20th in Vancouver. His presentation will be part of the ‘Radical Reframe’ segment of the conference. And although the exact topic of the presentation remains a mystery, we’re hoping it won’t involve any giant bars of fudge or any other cryptic insanity as seen in Magic Leap’s TEDx appearance (an independently organized “TED-like event” event) in Sarasota from two years ago.

The Google-backed Magic Leap has remained highly secretive about their augmented reality device, which uses their proprietary ‘Digital Lightfield’ technology to project realistic imagery in a more accurate way to how the human eyes perceive light, a distinctly different method than how traditional stereoscopic 3D displays go about fooling the visual senses.

MIT Technology Review’s Rachel Metz recently profiled Magic Leap, saying that the tech “has a good chance of being one of the next big things in computing…” conceding that “It’s clear that getting the technology into [eyeglasses] form will be very hard.”

Will we see any big reveals from Magic Leap at TED 2015? Maybe not. But the chance to educate professionals from other industries on their technological approach to augmented reality, a general concept that’s about to enter into the market in a big way with the release of Microsoft’s HoloLens, is a valuable opportunity in and of itself.