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The food industry is in turmoil. Big brands don’t have the selling power they used to. Small brands are exploding and clamoring for a piece of your grocery budget. Consumers want to eat healthfully and sustainably but disagree on what that means. Technology is upending old patterns of grocery shopping and meal preparation, and busy families no longer sit down to three square meals a day.

Every year, food experts try to forecast the trends that will shape the industry, looking for a way to fill a need and make a profit. Here’s what they say is to come in 2017:

Protein

The race is on to create plant-based meat alternatives, with brands like Beyond Meat moving into mainstream stores, grocery consultant Phil Lempert said. Consumers want foods that are better for the environment and improve animal welfare. Even quick-serve restaurants — aka burger joints and other fast food places — should be thinking about adding meatless menu options, QSR magazine says.

Vegan charcuterie? It’s a thing. Vegetable-based butcher shops are simulating fancy meats and cheeses, Toronto food marketing firm THP says.