The nature of many B2B companies is that they don’t sell a physical product, and usually they need to engage with their potential clients/customers a few times before the clients would make a decision.

It’s the same nature when you sell an online course. Let’s say you’re selling a “How to make money online” course which may cost $1,999. With this price, no one is going to buy right away. That’s why you’ll need to set up a multi-step conversion campaign.

In your campaign, you’ll most likely have to include a few emails and/or videos.

The many emails may be used as reminders to new videos you’ve published on your Youtube channel, where you’re using it to showcase your expertise in the online money making niche.

Some other emails in your campaign would share with your “email leads” some pre-course learning materials. The main objective of the pre-course materials is to make some strong points on why the people you’re targeting are suitable for your course, and why they’ll be benefited if they enroll your course.

Before creating and sending emails (through your well-designed multi-step email campaign), the first step is to capture people’s email addresses through your website. But how would you get a big list of email addresses, or even start getting email addresses?

For marketers or owners of B2B websites or small business websites, if you run out of ideas on how to capture email leads, then apply these list building strategies.