China’s Alibaba continues to see slowing expansion in the latest quarter, but the e-commerce giant’s effort to spur new growth from new arenas have started to bear fruit.

The Hangzhou-based firm rang up $17 billion in revenue during the third quarter of 2018. That’s a 41 percent increase from the previous year, but it also marks the slowest pace of growth since early 2016. Revenue from the quarter was driven by growth in the firm’s core e-commerce unit, the newly formed local services business between Koubei and Ele.me and its fledgling cloud business, which now commands more than half of the Chinese market, Alibaba executive Joe Tsai said (paywalled) this month.

Revenue from Alibaba’s core commerce, “new initiatives” including local services and cloud computing was up 40 percent, 73 percent and 84 percent, respectively. The commerce arm is expected to kick up growth when the giant finally starts monetizing its revamped user recommendation system and search engine, features the giant launched last quarter. Alibaba said there’s no exact timeline for the rollout, but the redesigns have already boosted user engagement and purchase conversion.

Alibaba trimmed its forecasted annual revenue target by four to six percent last November as China confronted a weakening economy at home and trade tensions with the U.S. Nonetheless, Alibaba executives continue to remind investors that domestic spending remains robust as shoppers look to upgrade consumption and impact of trade tensions is limited as Alibaba’s business depends primarily on local sales.

One highlight from the past quarter is the 33 million new monthly active users added to Alibaba’s online marketplaces on mobile devices, bringing the overall mobile MAU number to 699 million. Many of the new users are from third-and-lower tier cities, a victory Alibaba attributes to “simpler interfaces for first-time or less frequent users.” The giant has long coveted the next billions of internet users with a two-sided strategy. Aside from hawking products at them, Alibaba also enables farmers to sell rural produce to shoppers across China.

Alibaba’s forays into new fronts, though holding promise, have also put a squeeze on profitability. Costs of revenue stood at 52 percent in the December quarter, compared to 42 percent last year. The spike was due to the Ele.me consolidation, inventory and logistics costs from Alibaba’s aggressive offline expansion and direct import businesses, as well as spending by video streaming unit Youku on original content and licensing.

Digital entertainment remains the more lackluster performer across Alibaba’s business units as it grew at only 20 percent year-over-year. Youku is besieged by Alibaba’s peers Tencent and Baidu, which each have their own video streaming business. Youku’s daily subscribers grew 64 percent in the past quarter, though it hasn’t announced the exact user base in recent quarters. Both Tencent Video and Baidu’s iQiyi recently claimed to have crossed the 80 million subscriber mark.

Update: The title has been corrected. A typo (“2018”) in the second paragraph has been corrected to “2019”.