The New York Times reports today that the Israeli company SodaStream is going to have a commercial spot on the biggest night in American TV: Super Bowl Sunday.

Israeli website Ynet reports that this is the first time an Israeli company has reached the big league of advertising. But what the Times and Ynet conveniently didn’t mention is that this will also be the first time a company that produces its products in the territories (Mishor Adumim industrial area in West Bank) will be showcased on Super Sunday.

Good for you, settlers!