It’s almost 24 hours later, and hockey fans around the league are still talking about The Video.



You know the one. Late Monday night, the Ottawa Senators unveiled a video featuring owner Eugene Melnyk being interviewed by defenceman Mark Borowiecki. It was meant as an opportunity for Melnyk to finally lay out a long-term vision for the team’s future. But not everyone was impressed, partly due to Melnyk’s message and partly because the video struck many as, in the words of colleague James Gordon, “deeply weird”.



One element that’s come in for some criticism is the choice to have Borowiecki handle the interview duties. But while it may surprise some of the team’s more cynical fans, the Senators actually put a lot of thought into that decision. In fact, we’ve been told that the club even held auditions to make sure they nailed the best choice possible for the role. And as luck would have it, DGB spies were there to record...