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Talk about unfortunate naming.

A planned South Florida condominium that shared its name with a group of Islamic extremists is getting a new identity.

ISIS Downtown is a major development being built in West Palm Beach, Florida, that is billed on their website as "the next generation of downtown living." ISIS is also the name for the al-Qaeda splinter group behind the recent execution of American journalist James Foley.

According to the Palm Beach Post, the new complex is now being called "3 Thirty Three Downtown."

The developers have yet to comment on the change, but Tim Harris, the past president of the Realtor Association of the Palm Beaches, said the prior name had become "scarily negative."

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