Skittles, known for thee tagline "Taste the rainbow," have made their packaging and sweets white with black writing to celebrate Pride month and honour of the LGBT community.

Several stores are displaying the brand's message: "During Pride, only one rainbow matters. So, we've given up ours to show our support".

The monochrome move is just for the month of June.

The parent company, chewing gum makers Wrigley, said that since both the LGBT community and Skittles share the rainbow as a symbol, "Skittles has again given up its rainbow colours in order for Pride's rainbow to take centre stage".

In pictures: Pride in London 2016 Show all 10 1 /10 In pictures: Pride in London 2016 In pictures: Pride in London 2016 Pride in London Participants on motor cycles during the Pride in London parade, as it makes its way through the streets of central, London. AFP/Getty Images In pictures: Pride in London 2016 Pride in London Daphne, a miniture schnouzer, wears a rainbow tie at a march as the LGBT community celebrates Pride in London on June 25, 2016 Getty Images In pictures: Pride in London 2016 Pride in London Jennifer Saunders (right) and Joanna Lumley (left) pose in character along with performers in front of the Absolutely Fabulous/Stolli (vodka) Pride in London float PA In pictures: Pride in London 2016 Pride in London 'Pet Play' enthusiasts dress and behave as dogs during a march as the LGBT community celebrates Pride in London on June 25, 2016 Getty Images In pictures: Pride in London 2016 Pride in London A policeman kisses his fiance after proposing to him during the Pride in London parade, as it makes its way through the streets of central London. PA In pictures: Pride in London 2016 Pride in London Participants show their support for victims of the Orlando shooting during the annual Pride Parade in London on June 25, 2016. AFP/Getty Images In pictures: Pride in London 2016 Pride in London United States Ambassador to the United Kingdom Matthew Barzun (left) and Major of London Sadiq Khan attending the Pride in London parade PA In pictures: Pride in London 2016 Pride in London Participants take part in the annual Pride Parade in London on June 25, 2016. AFP/Getty Images In pictures: Pride in London 2016 Pride in London Participants take part in the annual Pride Parade in London on June 25, 2016. AFP/Getty Images In pictures: Pride in London 2016 Pride in London Participants show their support for victims of the Orlando shooting during the annual Pride Parade in London on June 25, 2016. AFP/Getty Images

At last year's London Pride parade the company said they received a positive response to its #onerainbow social media campaign.

Wrigley also said that the monochrome campaign champions "key values for us" like diversity and inclusion.

"This campaign allows us to have great fun with our brand while also raising awareness of an important issue."