Multiply Elvis Presley by four, subtract six years from his age, add British accents and a sharp sense of humor. The answer: It's the Beatles (Yeah, Yeah, Yeah) .

The rock 'n' roll group, which may become Britain's most suc­cessful export since the bowler, arrived at Kennedy Internation­al Airport yesterday and more than 3,000 teen‐agers stood four deep on the upper arcade at the International Arrivals Building to greet them.

Disk jockeys who have an interest in Beatle records had urged the young people to wel­come them. The quartet has sold 6 million records and earns as much as $10,000 a week for appearances. Five organiza­tions, represented by at least 17 press agents, will share in the Beatles's American booty.

Official Impressed

An official at Kennedy Air­port shook his head and said, “We've never seen anything like this here before. Never. Not even for kings and queens.”