If men had to use tampons, we’d be on the Mach 9 of menstrual products.

Through extensive market research, product testing, and small focus groups, I learned that women were quite literally aching for a better product. Something they can wear all day. That didn’t enhance bacterial growth. That was conveniently disposable. And most importantly, was comfortable. Unbelievably comfortable. Like you’re-not-sure-if-it’s-even-in-because-you-can’t-feel-it comfortable.

This was the product design challenge we set out for ourselves.

What was also striking about this process was seeing how embarrassed women were to even talk about these issues and sometimes even afraid to demand something better.

This product journey suddenly wasn’t just about our product FLEX but also about addressing stigma head on through our content and our platform.

Because we believe in a world where every woman loves her body.

FLEX customers in London, England

Introducing The FLEX Menstrual Disc

Today we’re announcing the launch of our first product, FLEX, as well as the acquisition of Softcup.

Softcup is a product that was developed by a female triathlete who, like me, was dissatisfied with the menstrual products on the market.

The FLEX product design is in many ways inspired by her original vision. With our acquisition of Softcup, The Flex Company is the new global leader in a new menstrual product category: the menstrual disc™.

FLEX menstrual disc

What is a Menstrual Disc?

A menstrual disc is a disposable feminine hygiene product made of a medical-grade polymer blend. Medical grade polymers are used in all types of products that are approved for use inside the human body, including surgical tools and stents that live inside the heart.

It’s shaped somewhat like a diaphragm with a flexible outer ring and a soft, collapsible center.

It’s worn inside the vaginal fornix (located around the cervix) to catch menstrual blood for up to 12 hours. When the user is finished wearing, the product is discarded. Most women use about 8 per cycle, compared to about 20 tampons per cycle.

Unlike a tampon or cup, a menstrual disc leaves the vaginal canal unobstructed, which helps alleviate cramps and makes the product undetectable to the wearer.

There’s generally one size of menstrual disc and is designed to fit most women, including mothers, but is not suitable for juniors.