Ten year since it’s launch Twitter doubled it’s typical 140 character limit to 280 characters. A decision that doesn’t seem very popular by most users. How can Twitter restore this horrible, potentially fatal mistake?

Most Twitter users like the challenge to make a point within 140 characters. It’s what makes it fun to compose a tweet and sharpens the mind. This may seem exaggerated but for hardcore users it’s a big part of Twitters appeal.

Besides that, the expansion makes it harder to read your timeline. The original 140 character-tweet made it easy to scan your timeline. With the characters doubled the flow is gone. Which means tweets will be less relevant. It just doesn’t look and feel good anymore. Twitter has again become more like Facebook.

We all have 280 characters? Well, as Shakespeare wrote, “Brevity is the soul of wit. The soul of wit is what brevity is. Brevity? Soul of wit? They're the same thing. Like if you had brevity in one hand and the soul of wit in the other, you’d be hard pressed to tell them apart.”

— Stephen Colbert (@StephenAtHome) November 8, 2017