Ted Cruz on Wednesday announced his vice presidential pick—a move that most candidates do after they’ve secured the nomination. Cruz is fresh off a handful of big losses and stands frankly zero chance of winning enough delegates to be the GOP pick without some last-minute convention tomfoolery. But what does that matter? Carly Fiorina, the ex-Hewlett Packard CEO, is his VP pick.

Predictably, many viewed this move as a last-ditch effort to gain wider appeal as Donald Trump seems intent on securing the party’s ticket ahead of the Indiana primary, which is considered a must-win for Cruz. Criticism flew fast and furious both from Democrats, women’s organizations and pro-Trump voices.

Calling her “an extraordinary leader” and a woman who has “shattered the glass ceiling” over and over, Cruz praised Fiorina ahead of endorsing her as his potential running mate. He noted, also, that she “is not your average woman.”

For many on social media, Cruz’s choice is less about Fiorina’s accomplishments and more about his wanting to pivot away from Trump: On Tuesday, Trump said that Democratic front-runner Hillary Clinton only has “the woman’s card” on her side, and his jeers warranted strong reactions both on and offline. (Clinton, for her part, embraced the phrase, saying “deal me in.”)

But with the Fiorina announcement, Twitter users have declared that Cruz is now playing his own version of the woman’s card: from 2:49 p.m. on Wednesday to 6 p.m., Vocativ’s analysts found that Fiorina’s name was mentioned roughly 1,500 times with the hashtag #womancard. Here are a few examples:

Ted Cruz picks Carly Fiorina as his Vice President and effectively takes away the #womancard from Clinton. Brilliant. #CruzFiorina — Darkest Knight (@DarkestKnight78) April 27, 2016

Hail mary attempt for Cruz to pick Fiorina for VP today. Waited until Trump made a “sexist” comment to play the #womancard?

#CruzFiorina — Professional Human (@MinisterOTruth) April 27, 2016

Nothing says Baghdad Bob like having no shot at winning but still naming Carly Fiorina as your VP#womancard pic.twitter.com/4DX8HVCAlo — Shitlord Schilling (@FemsHaveBallz) April 27, 2016