Research In Motion’s (RIMM) VP of developer relations Alec Saunders has confirmed that more than 15,000 BlackBerry 10 apps were recently submitted to BlackBerry App World in less than two days. As part of a virtual event RIM hosted called a “Port-A-Thon,” the vendor encouraged developers to port their apps over to the BlackBerry 10 platform by offering a $100 incentive for each submitted app that is later approved by RIM for distribution in its app store. This can be considered good news or bad news, however. While ensuring that BlackBerry App World is flush with BlackBerry 10 apps when the platform launches is crucial, apps submitted en masse by developers looking for a reward of $100 per approved app might not be the kind of high-quality apps RIM so desperately needs when BlackBerry 10 devices begin launching in the coming months.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.