BOSTON (CBS) – Businesses large and small have reacted to the Boston Marathon bombings, but for the owner of Bagel Land in Winchester, this is personal, very personal.

Ehab Sadeek is an Egyptian Muslim who calls the marathon bombers “cowards.”

“They don’t represent my faith. They don’t represent my religion. They will not hijack my religion,” he told WBZ NewsRadio 1030.

“Being a Muslim, I felt I cannot stay quiet about that.”

So Sadeek says, with the urging of his young daughter, he has decided to give 100-percent of the profits from his retail bagel business to the One Fund Boston, and he will keep it up until the last victim is out of the hospital.

As of Monday, 29 victims of the marathon bombings remained in the hospital.

“I hope they come home soon, but we are committed to do it,” Sadeek said.

Sadeek says the attacks at the marathon were personal to him.

“If I stay quiet about it then I am giving these terrorists a chance to hijack my religion. I know what I stand for,” Sadeek said.

Meanwhile, his customers are amazed.

“I just think it’s awesome. I am a regular here so I had to come by and support him,” Patrick Keith of Stoneham said.

“I just think it’s a great way to give back to such a tragic event. It’s wonderful thing he does,” Babs Andrade of Winchester said.

It’s been just a few days and the shop has donated more than $1,000 already. Sadeek says his sacrifice pales in comparison to what the victims are going through.

“Some of them have given their own life. Nothing compares to that,” Sadeek said as he fights back tears.

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WBZ NewsRadio 1030’s New England Business Editor Anthony Silva contributed to this report