Less than three months after Jive Software's sale, its new owners sold off one of its two core products.

Texas-based Aurea on Tuesday sold the Jive-x social marketing product to a San Francisco company called Lithium Technologies. The companies didn't disclose how much Lithium paid.

"We expect certain Jive employees to join Lithium when the transaction closes, as well as over the weeks and months to follow," Lithium said in a written statement.

Jive-x is one of Jive's two main product lines. It enables communities of customers around products or brands for customer service, purchasing and product research.

Jive's best-known product is called Jive-n, which uses social media technology to encourage collaboration among a company's employees.

"Aurea's intent following the acquisition of Jive Software was to 'fork and focus' - establishing separate strategies for the Jive-n and Jive-x businesses based on the different customer needs that exist in each of those markets," Aurea chief executive Scott Brighton wrote in a note to customers, outlining a strategy his company hadn't previously articulated.

Though based in California, Jive's largest site is in downtown Portland, its onetime headquarters. The company helped kick off a high-tech renaissance in the city focused on software and social media.

Aurea completed its $462 million purchase of Jive in June.

Jive once employed upward of 200 people in Portland, but after a 2016 layoff and an exodus following the company's sale, its workforce has fallen considerably. Jive and Aurea haven't said how many local employees remain.

This article has been updated Wednesday with additional comment from Aurea and its note to customers.

-- Mike Rogoway; twitter: @rogoway; 503-294-7699