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They are the people who have helped many of us or our loved ones on numerous occasions and are on call to aid all manner of situations and a supermarket is showing their appreciation by way of a discount scheme.

As a thank you to the UK’s everyday heroes, Iceland is offering an exclusive 20% discount to all those working for the NHS , Police, Fire Service, Ambulance, HM Coastguard, RNLI and all of our Armed Forces , when they shop at one of its stores next week.

All they’ll have to do is show their official ID or a Blue Light Card to receive the discount, with no minimum spend required. The offer will last for eight days from Monday, October 14 to Monday, October 21 inclusive.

Sir Malcolm Walker, Iceland’s Founder, said: “Like everyone else, I am in awe of the amazing work undertaken by our emergency services and armed forces each and every day of the year.

"They are the people we all rely on when the going gets too tough for the rest of us.

So we’d like to say a big “thank you” to all those whose work is dedicated to saving and protecting the lives of others, whether that is in the ambulance service or the wider NHS, the police, fire service, HM Coastguard, and the Army, Royal Navy and Royal Air Force.

"Plus the volunteers who readily respond to our emergency calls in the RNLI and Mountain Rescue teams.”

The discount won't be available online.