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Another day, another dizzying array of Trump news.

The president glibly tweeted about bombing Syria. He talked about reversing a centerpiece of his own trade policy. The contents of the James Comey book began to emerge, with new details about the “pee tape.” And news broke that the National Enquirer apparently killed a story about President Trump fathering a child with his housekeeper.

Given all of this craziness, today seems a good day to tell a story that I’ve been wanting to share with you for awhile:

For a recent column, I did some retrospective reporting on last year’s Alabama Senate campaign. During that race, the progressive group Priorities USA came up with a series of political messages and then ran online surveys to see which advertisements resonated with voters. The goal was to see which were most and least likely to motivate African-Americans to turn out and vote for Doug Jones, the Democrat running against Roy Moore.

Priorities USA had a long list of potential themes to choose from: Moore’s history as an accused molester; his ties to white supremacists; his opposition to Obamacare; Doug Jones’s endorsements from civil-rights leaders; and more.