GUEST MENTOR B.J. Mendelson: Did you ever notice people who blog about viral marketing have no background in actually making things that go viral?

This is because guys like me realize we can charge at least $100,000 for you to sit down with us and "learn our secrets." Like with social media, this leads to a situation where you have the idiots doing most of the talking publicly. So, as I did for the social media industry, I'd like to take a moment to clear the air on viral marketing.

...