MEIZU officially announces the new MEIZU MX Quad-core

MEIZU announces the world’s first smartphone with the quad-core Exynos A9 CPU

HONG KONG – April 16, 2012 – MEIZU today announces the brand new MEIZU MX Quad-core smartphone to be available in June this year. Among many surprises, the MEIZU MX Quad-core is the first smartphone in the world to use the brand new and powerful Exynos A9 quad-core processor.

The MX Quad-core uses a power efficient quad-core Exynos A9 CPU with industry-leading 32 nm HKMG technology which has been optimized to reduce CPU power consumption by up to 20%. In addition, it will last even longer with a new 1700mAh battery.

With its state-of-the art hardware, the MEIZU MX Quad-core is better in every way than its predecessor. The MEIZU MX Quad-core CPU is 60% faster, and GPU 50% faster compared to the previous MX. Whether it is browsing through menus, playing the latest games, or watching 1080p video, the MX Quad-core easily beats dual-core devices.

MX Quad-core comes with a vivid 292 PPI high definition ASV display. With no visible pixels on the screen, it provides the user with the ideal smartphone viewing experience. On the back side, the MX Quad-core has an 8 megapixel BSI camera with an f/2.2 lens aperture, capable of taking great photos even in low light conditions. The MX Quad-core will come with MEIZU’s unique Flyme OS based on Android 4.0, providing users with beauty, simplicity and buttery smooth performance at every interaction.

The MEIZU MX Quad-core will be available in MEIZU’s 400 retail stores during June at ¥2999/3999 CNY and $3099/4099 HKD for capacities 32GB and 64GB in Mainland China and Hong Kong, respectively. With MX Quad-core, the company also releases MX back covers in five colors in addition to the original white, allowing users to experience the MX on their own terms. Coinciding with the announcement of MEIZU MX Quad-core, the MEIZU MX will have its price adjusted to ¥2399 CNY and $2599 HKD in Mainland China and Hong Kong respectively. The reduced price for the MEIZU MX is effective as of April 16, 2012.