Public opinion has embraced social media as a vital tool to reach U.S. emerging adults, but this generation has not universally adopted social media technologies. Using in-depth interviews, this study examined the characteristics of 20 emerging adults (18 to 23 years old) who were non-adopters of social media. Compared to social media users, non-adopters had less economic stability, more fractured educational trajectories, and weaker support from parents and friends. Non-adopters did not use social media because they lacked access or leisure time, were not socialized into their use, lacked skills, or did not want to maintain social contacts via social media technologies. If social media are increasingly used in attempts to to improve young people’s lives, practitioners must understand who is left behind in the wake of these technologies.

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