Creative and innovative billboards designed by Ogilvy & Mather for IBM also function as benches, ramps for people with luggage, and rain shelters.

Functional outdoor advertising promotes the IBM brand and adds useful street furniture to different cities all over the world. Clever advertising with a purpose: Smart Ideas for Smarter Cities

Bench Billboard

Stairs Ramp Billboard

Rain Shelter Billboard

Also check out: Clever and Creative Billboard Advertising