1. You will get lots of emails from people wanting money in exchange for services such as press releases, facebook traffic, twitter traffic, etc…. Don`t give in. If your project is going to make it, the most of it will be based on what you did before you started and what your project is than just getting traffic from people who aren`t going to fund you anyway. And, in the case of a press release, unless it is some innovative tool, you are probably not going to get much from a press release.

2. Prelaunch is essential. Where are places you should look to get traffic:

– Alumni associations. Does your university have and alumni association that puts out a yearly or quarterly newspaper? See if you can coordinate your launch for when that comes out.

– Prep all of your friends that you are going to be launching and send a personal message to all of them asking for their help. I think the best is to ask before hand if they are willing to post on their fb, or tweet, or google +, and or email. Ask for a definite yes or no and then take your yesses and stagger them a bit so that you get more of a constant flow.

– If you don`t have a blog, open one, preferably a year or more ahead of time and start posting content that people more than just your friends would want to read about to start getting a following.

– Make sure you take good pictures and look at a bunch of successful products to see their layout.

– Are there companies that might be willing to work with you and help promote. Start contacting.

3. Again, don`t give in to all those people wanting money. It would probably be better to donate the money into your own campaign.

4. If you are a normal person, like me, assume you need to get about 25% of funding from your family and friends so do NOT make the funding so high that that is a pipe dream.

5. If you can don`t ask for money for many different things at once. Break it down. First try to fund one part of your project and if that is successful then try to crowdfund another part.

Hope that helps.

https://www.indiegogo.com/projects/stickt/x/10446825