firstenergy-stadium.jpg

The Cleveland Browns have picked Los Angeles-based Gensler to design the renovation of FirstEnergy Stadium, according to a report.

(FirstEnergy Corp.)

CLEVELAND, Ohio -- The

have picked Los Angeles-based architect Gensler to "design a major renovation" of the Browns' FirstEnergy Stadium, according to a report by

.

The original report, which cites "industry sources," is available only to SportsBusinessDaily.com subscribers.

Browns CEO Joe Banner released a statement Monday afternoon regarding the report:

"We have consistently communicated that improving the fan experience is one of our priorities," he said "We have engaged Gensler architectural firm and Turner Construction to explore every opportunity to help us accomplish this through a potential renovation. This process is in the early stages so it would be premature to discuss financial parameters but when we have specific details we will certainly share our plans with our fans and the community."

Scott Suttell writes

about the SportsBusiness Daily report, including: