A CANADIAN chocolate brand has went down a storm with Scots who are loving its cheeky name.

An eagle-eyed Twitter user spotted the bold branding of Shyte Chocolate, which apparently stands for 'seriously helps you to energise'.

3 This user spotted a very cheeky brand name online

The firm's website advertises protein chocolate in a variety of flavours for $10, which can be bought in independent retailers in Ontario, Toronto and Alberta.

It's the creation of Belgium Master Chocolatier Kevin Richards, who says on his personal website: "Everything that I do is with the highest quality ingredients and most premium chocolate.

"My chocolate & cocoa is always Point of Origin to Me.

"I put my name behind each creation."

3 The website makes fun of the cheeky name

But the moniker is VERY similar to a certain Scots swear - and the brand's hashtag #eatshyte has got Scots giggling.

Original Twitter poster iRoy wrote: "Oh My F**** God, I am dying.

"Surely this guy has one Scottish friend who should have told him?"

Other users claim the unique branding is intentional - with the website and brand's social media posts appearing to poke fun at the name.

Under the 'Shyte Show's' section the site jokes: "It's where shyte hits the fans!"

And the brand confirmed they are indeed legit on Facebook this evening after being asked if they were a spoof.

Shyte Protein Chocolate replied: "It is real and delicious. It's a real thing."

3 Shyte Protein Chocolate appeared to confirm their legitimacy in a Facebook comment

And Scots are loving it.

Neil said: "Got to be the greatest marketing of all time.

"Shytehitsthefans they hashtag."

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Jimmy added: "Pretty sure he is in on the joke.

"Know your shyte, shyte knows? He knows."

Kevin Richards from Shyte Chocolate said: "We may be silly, but we take our chocolate very seriously.

"All of our cocoa, dark and milk chocolates are direct, point-of-origin from the plantation in Ecuador to us.

"Welcome to REAL CHOCOLATE with REAL PROTEIN.

"Please...Eat Shyte."

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