The free event brings two of Callbox’s top sales experts for in-depth, hands-on lessons on building and improving a modern ICT sales prospecting process.

Callbox will be hosting a free workshop titled “Sales Prospecting Masterclass for Information and Communications Technology (ICT)” on March 29, 2019 at Found8 @ 79 Anson Road. The live event aims to equip ICT marketing and sales decision makers with the knowledge and tools to get better results from their prospecting efforts.

The Callbox team has put together this masterclass to meet a clear need from ICT sellers to develop a complete, coherent, and consistent prospecting program that works in today’s ICT buying landscape.

The way that ICT customers find, evaluate, and purchase solutions continues to change. Along with this shift, vendors need to transform their marketing and sales processes to adapt to these developments.

But, as the huge gap in prospect conversion rates between top-performing and average reps shows (52% vs 19%), it’s clear that there’s still ample room for improvement in most companies’ prospecting processes today.

In this workshop, Callbox’s Director of Sales and Marketing, Rebecca Matias, along with the company’s Director of Business Development, Sharifah Aljunied, will give a practical guide to effective sales prospecting in the ICT industry, covering each vital component in the process:

Pinpointing ideal ICT buyers

Capturing Crucial Prospect Information

Scoring and Prioritizing Prospects

Nurturing and Converting Prospects

Handing Off Prospects to Sales

Monitoring and Tracking Prospects

Case Studies on Effective Sales Prospecting

For ICT marketing and sales leaders, this masterclass offers an end-to-end walkthrough of a modern sales prospecting program packed with industry best practices and real-world examples , enabling attendees to:

Gain a solid understanding of the modern B2B IT sales process

Know each component in the IT sales cycle inside-out

Become proficient in various ICT prospecting strategies

The event is now open for registration at https://www.callbox.com.sg/sales-prospecting-ict-masterclass/