Shoppers this year still wanted to get a head start on their holiday gift list on Black Friday — but overall were less willing to brave the crowds.

Sales on Thanksgiving and Black Friday both fell in stores this year, with a growing amount of people pursuing their discounts online instead.

Brick and mortar sales on Black Friday fell from $11.6 billion in 2014 to $10.4 billion in 2015, according to the retail researcher ShopperTrak. Sales on Thanksgiving fell from just over $2 billion to $1.8 billion. Both decreases are attributed to the increase in online sales, the Associated Press reports.

Meanwhile, online sales jumped 14 percent on Black Friday from 2014, bringing in $2.72 billion altogether. The increase came during a week of online sales and promotions leading up to Cyber Monday on Nov. 30, forecasted to be the biggest e-commerce sales day of the year.

The Leadership Brief. Conversations with the most influential leaders in business and tech. Please enter a valid email address. Sign Up Now Check the box if you do not wish to receive promotional offers via email from TIME. You can unsubscribe at any time. By signing up you are agreeing to our Terms of Use and Privacy Policy . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Thank you! For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Write to Julia Zorthian at julia.zorthian@time.com.