The Moscow-based brand is called Putinversteher - a German word meaning a Putin sympathiser - and its first product is a silver ring topped with the president's head, the German international broadcaster Deutsche Welle reports . Designer Gleb Krainik says he wants the label to become popular outside Russia, and that a German name was chosen in order to "engage people in a dialogue". "It let's them see a new perspective, and a certain ideology," he says. Mr Krainik has a history of pro-Kremlin activities, having previously worked for government-backed youth organisations, according to the Swiss newspaper Neue Zuercher Zeitung . He sees the fashion range as part of a worldwide "information war" in which Russia and especially Putin are often depicted in a bad light, it says. "The aim is to make it easier for the world to understand Russia," he tells the paper.