The upcoming Bakkt crypto trading platform, owned by New York Stock Exchange (NYSE)’s parent company IE, has officially announced Adam White, the former vice president of Coinbase, as its chief operating officer (COO). White, who left Coinbase earlier this month, is due to take responsibility of Bakkt’s daily operations in November, Kelly Loeffler, the CEO of the new IE crypto project said in a blog post on Monday.

White was Coinbase VP since the exchange’s establishment in 2013, beginning with heading business development and product management. In2016, he took control of Coinbase Institutional, the division that targets big traditional financial players such as hedge funds.

Under White leadership, Coinbase has introduced various new services in a bid to open the mainly retail-orientated exchange towards institutional players. That experience was key for Whi…

This article appeared first on Cryptovest

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