A typography installation from the Kala Ghoda Festival in Mumbai is getting a permanent place in the city. On Wednesday, the 'Love Mumbai' installation was set up at the Promenade at Bandra Reclamation.

The installation was made for the Kala Ghoda Festival 2016. While Humans of Bombay had started an online petition to make the installation a part of the Mumbai landscape, St+art India put in a request to the Brihanmumbai Municipal Corporation (BMC) to give it a permanent place in the city.

On Wednesday, Aditya Thackeray, head of Shiv Sena's youth wing, announced that the installation had finally found a permanent home at the Bandra Reclamation Promenade.

Finally got Asian Paints and St+Art India to have this placed in Mumbai again for all of us to see it, love it. Been... Posted by Aaditya Thackeray on Tuesday, March 15, 2016

The installation was designed by Hitesh Malaviya (Rocky) and Hanif Kureshi for an initiative by the art collective St+art India and Asian Paints. On its Facebook page, St+art India wrote, "Hoping that this typographic installation will become synonymous to Mumbai."