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July 2017 Comic Book Sales to Comics Shops

Estimated Comics Shipped to North American Comics Shops

Based on Reports from Diamond Comic Distributors

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The pace of comics and graphic novel orders by North American comics shops worsened in July. Shipments for comic books, graphic novels, and magazines only reached $40.77 million, down more than 19% from the previous year's blockbuster month for DC, when the publisher launched most of its Rebirth titles.



While DC still had the most-ordered comic book in July with Dark Days: The Casting #1, the absence of Rebirth-launch-sized numbers meant the publisher joined Marvel as being behind for the year in North American orders, as measured by retail dollars. Marvel, which had been behind all year long, had accounted for all of the overall Direct Market shortfall in dollar terms up until June; in July, with the market down $28.5 million for the year, Marvel represented only 70% of the drop. Marvel pared back its year-over-year losses some in July; while dollar orders were still off, they were off only half what they were in June.



Publishers crammed a lot of new material into the comics shop channel; the number of new comics released in the month was up 7% over last July, and the number of new graphic novels released was up 13%.



After a June that saw a record high for the average comic book cover price, the average price retreated back well under $4, to $3.87.



Read more in our preliminary and final analysis posts for the month. You can also click to skip to the Top Graphic Novels for the month.



—John Jackson Miller

This list includes all items on Diamond's Top 300 charts, plus any post-#300 items from its Top 50 Indy and Small Publisher charts. If you don't see a book, Diamond released no data for it.

Items marked with asterisks [*] had their reported orders reduced by 10% due to returnability.

Distributor charts are regional commodity reports, not measures of a work's total reach. Read our FAQ.

The links lead to current listings for each item on eBay. You can also find the books at your comics shop.

July 2017 Graphic Novel Sales to Comics Shops

Estimated Graphic Novels and Trade Paperbacks Shipped to North American Comics Shops Based on Reports from Diamond Comic Distributors

This list includes all items on Diamond's Top 300 charts, plus any post-#300 items from its Top 50 Indy, Manga, and Small Publisher charts. If you don't see a book, Diamond released no data for it.

The links lead to details about each title on Amazon. You can also find the books at your comics shop.

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Graphic novel dollar orders, led by Monstress Vol. 2, were off only 8.33%; even with a loss, it was the strongest category in July. Percentage change figures for graphic novel dollars and units suggest that very little deep discounting went on at the publisher level, a method that has often made the market look more robust than it actually is.



