Beast Mode, the gift to Oakland that just keeps on giving.

Settled in his hometown, Oakland Raiders running back Marshawn Lynch, aptly named Beast Mode for his ferocious play on the field, is revealing his soft side to local kids.

Located on Broadway in Oakland, Calif., Lynch’s Beast Mode store offer free haircuts to K-12 students on Wednesdays in exchange for good report cards, as referenced in USA Today’s Jarrett Bell’s tweet below.

In addition to haircuts, the Beast Mode store sells custom apparel for men, women and children. The Oakland location is one of two. Lynch also established a Beast Mode store in Seattle during his six-year stint with the Seahawks.

Now, Lynch should finish his career (again) in Oakland to retire in his hometown surrounded a fair share of studious kids boasting sweet haircuts.