O’NITAA has been a leading player in the South Asian luxury couture industry since 2009. We are an experimental workshop of ideas constantly aiming to reinvent the wheel.

Unfettered by preconceived style expectations, the creations found at O’nitaa represent the answer to the exploration of society, at the same time, serving as precursors and a pioneer of ever-changing scenarios.

Uncompromised quality coupled with freedom of creative expression is our hallmark and operating principle. We have mastered the art of understanding and encapsulating the essence of a free and captivating individual.

We invite you to visit our flagship store in Chelsea Green-London to experience the richness of colours, fabrics and styles that hail from India and Pakistan.

Men’s wear, Woman’s wear and Accessories.