



Intel introduced "Intel Data Protection Technology for Transactions" to get maximum security in every transactions. It provides end-to-end encryption of consumer and financial data on point of sale platforms.





In the last month, many retailers get hacked by point of sale malwares. Intel claims that the "Intel Data Protection Technology for Transactions" can protect the customer's data more effectively and efficiently.





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The Intel Data Protection Technology for Transactions combines software optimized for retailers with Intel hardware, including Intel Core and select Intel Atom processors, to deliver a higher level of security from the start of a transaction until transaction data is stored on a bank server.





It adds an extra layer of software, to protect the payment process, complementing current retail investments in EMV (Europay, MasterCard and Visa) credit card authorization, tokenization and other data protection technologies.





It helps close the gaps between data transmitted between POS devices and the data centerand support supports all modern forms of credit and debit payment including EMV (Europay, Mastercard and Visa), magnetic stripe and near field communication (NFC) transaction readers, including Google Wallet, Softcard and Apple Pay.





The technology works with all retail POS form factors that have select Intel processors in their retail POS networks, including tablets.





Karen Webster,CEO of Market Platform Dynamics said "It's never been more important, or more difficult, for retailers to manage and protect data across the payment ecosystem.





"Intel's Data Protection Technology for Transactions security architecture does the obvious thing – it separates transaction processing from the POS – making that data less accessible and therefore more likely to be out of the reach of hackers. That can only help give both retailers and consumers more confidence that their POS experience is secure."



