The content on your website serves two primary purposes. These are to convince visitors to do business with you and for search engines to rank you high in search results.

Each of these lead generation items also play into Google’s latest ranking factors in 2019.

1. Create a Review Generation Strategy

The best place you can get reviews in the eyes of search engines is on Google.

Start to get more Google reviews from former clients. Ask if they would mine to leave a review of their experience working with you during the home buying to selling experience.

The ideal review will be more than just 5 stars, so ask if they can go into detail. It may be difficult to ask if you are not in the habit of marketing, but each review will add to your ranking algorithm

2. Write Quality Content

Create multiple pieces about the same subject but use different keywords. For example, you can write about the best family-friendly areas in your town.

On one piece, focus your keywords on the quality of education and another piece around events that are family-oriented in the area. In this way, people searching for both will end up at your site. The content will read differently to them, but the search engines will see the content as related to real estate in those areas or real estate search engine ranking.

3. Ensure your content is localized

Include as much city-specific content as possible. The more local and more recent the information, the more likely the search engines will score you highly.

Talk about local construction projects, annual festivals, changes in city policies, and other matters related to these things. Make your website more about what life in your area is like rather than entirely about buying and selling a property.

4. Write an Ebook

Create a guide that will be helpful to potential clients.

You can write a report on the benefits of staging your home for sale or what things to look for in a retirement home. The more specific you make the guide, the more likely search engines will pick it up.

If possible, have the title answer a question that your ideal client would ask. Search engines are becoming more question-oriented on searching. Instead of “Staging Your Home,” consider “Why Staging Your Home Increases Value” or “How to Effectively Stage Your Home for Sale.”

6. Develop an online tool or resource

Provide online tools like a mortgage calculator on your site. This will allow search engines to include your site in searches for these tools to increase the value of your site in their eyes.

Example of an online tool for realtors

7. Make sure you correctly format all contact information

Google likes to know you are a real person and your business is a good one. By following the same format or NAP on your website and outside sites, you give them another form of verification.

8. Start a Blog

Add a resourceful blog to your website.

Search engines like high-quality content that is regularly updated. A blog is one of the best ways to establish yourself as an authority on real estate in your area.

9. Find ways to keep visitors on your website longer

Offer an interactive map that allows them to find restaurants or specialty shops in the area.

Include videos that take time to watch and point them to other areas of your site. Make your website a fun, informative place and your visitors will stick around longer and visit more pages. This is something search engines look for and like. You will rank higher in search results if you can retain the interest of visitors.

10. Make your website mobile friendly

Over eighty percent of today’s website access is done on a mobile device.

Create a site that is easily viewed and navigated on mobile. This increases the number of people who visit, and ultimately it moves you up the search engine ranks.

11. Build Citations in Local and Realtor Directories

Getting listed in as many directories as possible will help add backlinks to your website. Link building is essential to search engines.

Directories of local businesses hold a great deal of weight. At the very least, make it a point to get listed in real estate related directories. The top four directories you need to be registered in are Trulia, Zillow, RedFin, and Homes.com.

12. Start Video Marketing With YouTube People are in love with watching videos online showcasing homes. Use this to your advantage by starting a YouTube Channel with your listings, providing walkthroughs on live video, and otherwise creating exciting content that will keep people coming back. Many people aren’t comfortable in front of a camera, and that is okay. Just because it doesn’t come as second nature to you doesn’t mean you can’t do it. Keep working on your on-camera skills, and you will be surprised at how quickly you improve. Consider investing in a class or even using online tutorials to develop your live video skills. The ability to post professional quality, real-time videos of your listings will help you stand out in the crowd.

You do not have to have accounts at all the social media sites. You would not have time for anything else if you did. Consider adding the following to your toolbox.

Youtube is one of the best friends you can have outside your website. People often search for videos over written content, and you can take advantage of this by creating weekly videos.

The content can be walkthroughs of properties you have listed, tours of your area, how-to videos related to buying and selling a home. Or anything related to your geographical area or real estate. YouTube has the advantage of being able to optimize your video to help SEO.