Avant-garde Swiss watchmaker TAG Heuer has announced a thrilling partnership with Football Federation Australia (FFA) to become the Official Watch and the Official Timekeeper of the Caltex Socceroos.

The four year partnership, which further cements TAG Heuer’s dominance in timekeeping for major football teams and leagues across the globe, kicks off tonight with the FIFA World Cup qualifier against Jordan at Allianz Stadium, Sydney.

The partnership will see TAG Heuer substitution boards at Socceroos matches, on-field signage for home games, and TAG Heuer watches included in the official Socceroos off field team uniform. TAG Heuer will also sponsor the Fox Sports broadcast for Caltex Socceroos matches.

TAG Heuer CEO and President of the LVMH Watch Division Jean-Claude Biver said: "Football is fastest growing sport in Australia, and the most popular sport in the world. Football is like a language between people or a religion. With football we communicate passion, success, team spirit, organisation, strategy and finally victory, values that are also carried by our brand and more importantly by the people who buy and wear our watches.

“Football is a global sport and football speaks to everybody, including of course our customer of tomorrow, through all these young people that cannot buy our watches now, but some of them will be able to buy them tomorrow. It’s always an asset to communicate not only to your customers today, but also to your future customer. And for that purpose football is just the best support.

"I am very proud to be part of such an exciting partnership. I am certain that together we will make Football Federation Australia louder, stronger, and faster. As a team we won't crack under pressure.”

FFA CEO David Gallop said: “We are excited at the opportunity to work closely with one of the most innovative luxury brands in the world. The partnership with TAG Heuer offers great synergy with the Caltex Socceroos, which is also a premium sporting product.”

“TAG Heuer has aligned with an impressive list of overseas football and sporting brands and competitions across the globe and we’re delighted they have seen value in forming this long term partnership with the Caltex Socceroos.”

The partnership promises to deliver electrifying and exciting engagement for football fans in Australia and beyond, and in the perfect collaboration, the Socceroos who say “We are 24 million, we are 11, but on the pitch our heart beats as one.”

The Socceroos’ thirst for success honors the very spirit of TAG Heuer’s motto #DontCrackUnderPressure.

For more information on TAG Heuer please follow them on Twitter @TAGHeuer, visit the Tag Heuer Facebook page www.facebook.com/TAGHeuer, check out their Instagram @tagheuer, or visit the official website: http://us.tagheuer.com