NEW DELHI: William S Pinckney , chairman and CEO of Amway India, was arrested on Monday following a consumer complaint against the direct-selling firm , the second time the police took him into custody in the country. Hyderabad police arrested Pinckney from Amway’s headquarters in Gurgaon a year after the Kerala police had taken him into custody in a move that had sent shock waves across industry. According to an official close to the developments, Monday’s arrest is based on a consumer complaint alleging unethical circulation of money through Amway’s operations filed in the state in December 2013. Amway India confirmed the arrest in an emailed response to ET’s query."This is a very unfortunate incident that our senior official is being taken into custody by the Kurnool Police. Amway, as a law-abiding corporate, has always followed law of the land, fully cooperated in all ongoing investigations and has been responsive to queries and documentation," the company said. The statement from Amway added that the firm has furnished all information and documents sought by the police officials. "Amway had no prior information on this case, nor have we been approached by any investigating authority regarding this case," the statement added. Last year, around the same time, the Kerala police had arrestedPinckney and two company directors on alleged charges of cheating and released them on bail the next day. The officials had been booked under the Prize Chits and Money Circulation Schemes (Banning) Act. Amway global president Doug DeVos had told ET in an interview in January this year that directselling industry hopes to make its messages clearer and simpler to its stakeholders in India besides convincing the authorities that it’s a bona fide business and not to be confused with scamsters running pyramid schemes. "Regulation was misapplied to our industry and that should not happen," DeVos had said. Amway India has a turnover of Rs 2,169 crore, sells products across personal care, home care, nutrition & wellness category and cosmetics, including Glister toothpaste and Nutrilite powder. The Indian subsidiary of the $11.9-billion US firm Amway Corp began commercial operations in 1998.