Apple on Thursday announced that the size limit of application packages submitted through iTunes Connect can now be as large as 4 gigabytes, doubling the previous 2-gigabyte restriction.

The update allows developers to use more media in their App Store submissions and provide a more complete and rich user experience upon installation.

The change does not affect downloads over LTE or other cellular data networks, which remain restricted to 100 megabytes to conserve users' mobile data plans.