The Huffington Post denounced Donald Trump’s presidential campaign as a “sideshow” and announced it would start covering the business magnate’s bid for the Republican nomination as entertainment news, instead of political.

“After watching and listening to Donald Trump since he announced his candidacy for president, we have decided we won’t report on Trump’s campaign as part of The Huffington Post’s political coverage,” wrote The Post’s Washington bureau chief Ryan Grim and Editorial Director Danny Shea in a statement Friday.

“Instead, we will cover his campaign as part of our Entertainment section. Our reason is simple: Trump’s campaign is a sideshow. We won’t take the bait. If you are interested in what The Donald has to say, you’ll find it next to our stories on the Kardashians and The Bachelorette,” the statement said.

The reaction in the comments section of the post appeared to be mixed. One user called the decision “childish” and sounding “more like something Trump himself would do.”

“I don’t support Donald Trump at all but you can’t marginalize a guy whose [sic] winning in the polls,” another said.

The latest Fox News poll out Thursday night showed Mr. Trump as the GOP front-runner.

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