Google's been testing its food delivery service in San Francisco since last fall, although the move to bringing the service to the mainstream was a little surprising. The company believes that it's been able to make deliveries work by effectively making itself a middleman between retailers and consumers. Rather than setting up logistics centers itself, the firm will simply drive a van to a partner supermarket, pick up your stuff and drop it off at your place. It's good that Google is now letting us order fresh fruit and vegetables via its service, because we were beginning to worry it just wanted us to constantly eat takeout.

Update: There are now some more details of the trial, courtesy of Google. The areas of LA that'll be covered by the project include the Pacific Palisades, Westwood and Marina Del Rey. In San Francisco, users who are based in the Financial District, Mission and Potrero Hill can all sign up.