The Decade of Decadence

Millennials. Born in the decade of decadence, shoulder pads and Duran Duran. A generation of eighties and early nineties-born digital natives who swipe right for love and leave their forefathers, the ‘Baby Boomers’, perplexed at their constant craving to be connected. To put things into perspective , recent studies have shown that ‘Millennials’ check their smartphones 150 times a day. A day!

Snapchat and Sustainability

But behind the headlines that suggest millennials are unable to deal with the real world, is a generation that places sustainability and Snapchat in equally high regard. They demonstrate a desire for social engagement and impact, a rejection of excessive consumption and a real concern that climate change is the biggest problem that their generation faces.

Previous generations may have sought to buy a bigger home with a larger plot of land, but today a millennial might instead choose to live in a downsized environment with more freedom to enjoy life and not be bound by the oppression of being “house-poor”, preferring a life with more meaning and purpose. This shift in attitude is often out of necessity, due to socio-economic changes that have altered the reality of being able to achieve the affluent lifestyle that was once easier to attain in past generations.

Millennials want to make a difference

Global energy consumption and its impact on the world are issues near and dear to the hearts of many a millennial. It’s a problem that — to previous generations — merely meant paying more at the gas pump, or getting a big utility bill in the mail. Now it’s a problem that has a personal impact. Millennials, in their desire to be socially engaged, recognise the after-effects of over-consumption and waste. They recognise that the small difference each individual makes can create a large collective effect — for good or ill. So whilst previous generations may have insulated themselves from the problem of energy scarcity and pollution and pretended it’s all going to be ok, the millennial generation recognises the problem and prefer to be actively involved in being a part of the solution.

Millennials it seems are aware of their place in the world.

Millennials, more than any generation before, are inter-connected. This is not only true of their constant social digital connections, it is also true of their interconnectedness with economies and the environment. The choices one makes in one part of the world has an impact on someone else in another part of the world — more so than ever before in history. The product one buys in one region is produced in an entirely different part of the world, yet the two are directly connected through this interchange. And so too, the lifestyle of an affluent citizen in one part of the world can cause a negative effect for one living somewhere less affluent.

Millennials understand these relationships. They are aware of the interconnectedness of societal choices and lifestyles in one region affecting the standard of living and quality of life elsewhere. Energy production and consumption, in particular, create widespread webs of connectedness and interdependence between people and their environments.

Cryptocurrencies and Social Change

As this generation strives to combat excessive consumption and waste, millennials around the world share their ‘zero waste’ journeys on YouTube, launch online petitions on Twitter and use social media to take a stand. So where does cryptocurrency come into this? Moreover, how can cryptocurrencies appeal to the vast swaths of millennials who put the environment at the top of their priority list?

Reducing Global Energy Consumption via Energi Token

Energi Token (ETK) is the cryptocurrency that can serve as the token of millennials. It is a token that rewards social engagement, encourages positive change in energy consumption, and directly has a positive impact on the environment that millennials so deeply value. More specifically, the monetary reward that ETK provides in return for energy-efficient behaviour will provide some valuable financial assistance for the millennial generation, who unfortunately are experiencing a much harder economic environment than what their parents faced, and thus could really benefit from the breathing space that ETK will facilitate.

However Energi Token’s true appeal with millennials is how they will be able recognise the impact they are making individually and collectively through adoption of the Energi Token.

Users will be able to readily see the impact their energy consumption choices make through token rewards. Above all, millennials can see connections between their energy consumption behaviour and the broader system of incentives built into ETK’s ecosystem. It is bringing the connectedness they experience via social media and internet technologies to their everyday energy consumption behaviour. This ongoing connectedness encourages further engagement and a sense of encouragement and personal value to participants.

Through Energi Token’s millennial appeal, we see a powerful and engaging medium for bringing about change to the way the energy sector currently operates.

ETK is indeed the token for millennials.

For more information about EnergiToken and its energy-saving reward scheme, please visit www.energitoken.com, follow on Twitter at @EnergiMine or join the EnergiToken Telegram group.