It isn't unknown that Google has had a rough time when it comes to messaging applications. Despite winning accolades in the app department the company hasn't been able to make ends meet— when it comes to messaging. While Google Hangouts was more of a saving grace, it came with many pitfalls— making transitions all the more difficult. This is where Facebook Messenger stole the show with a concrete approach towards things. It isn't unknown that Google has had a rough time when it comes to messaging applications. Despite winning accolades in the app department the company hasn't been able to make ends meet— when it comes to messaging. While Google Hangouts was more of a saving grace, it came with many pitfalls— making transitions all the more difficult. This is where Facebook Messenger stole the show with a concrete approach towards things.

Lately, Google has been teasing the likes of Duo and Allo as their ambitious messaging platforms. While the Duo is more inclined towards video calling, Google Allo seems more like a simple messaging application with many thrills. The former hasn't been launched up till now but is expected to make its way into devices by the inception of fall. So what does Google Allo stand for and will it actually be able to surpass the Facebook Messenger when it comes to a cohesive messaging platform?

The Real 'Allo'

It seems strange as why a company as big as Google will look to delve into the world of messaging. The reason for this inclination would be engagement as now even a company which actually defines the Internet, is trying to be a part of it.

In comes Google Allo, a suffix derived from the French adaptation of 'hello'. Not just Facebook messenger, but with this upcoming messaging app, Google is planning to take down WhatsApp, WeChat and everything that exists.

Now when it comes to engagement, Facebook, Twitter and even Snapchat are leading the charts. To be exact, a basic smartphone user usually dedicates around 23 hours over social apps including the ones used for messaging. This is therefore unchartered territory for getting the desired levels of engagement and Google has certainly identified the same.

These stats are released by John Jackson, VP Mobile and Connected Platforms, IDC.

Coming back to Allo, this is one app which can certainly pull in a lot of cash via advertisements. The target for Google is to offer higher levels of engagement while leveraging personal information in a discrete manner. This is actually what Facebook has been doing for long and the new privacy policy of WhatsApp looks to achieve.

Moving on, Google will be offering a lot of high points while slowly pushing its advertisements into the hierarchy. Then again, some might question as why need an 'Allo' for the same. The answer to this is even simpler as the likes of Google+ could hardly compete against the likes of Instagram, Facebook and other apps which are still running strong.

Even Hangouts fell short as it lacked features that could pack a punch. However, Allo is destined to do things differently as it has all the leading applications to take inspiration from and still keep a different approach towards things.

Minor Specs Overview

Allo comes with goofy specs, emojis and everything that is desirable. It gives or rather will give users the ability to alter the text size— showcasing the emotion behind the words. Lastly, it will be offering similar attributes like the WhatsApp status or end-to-end encryption— but only with the incognito mode, turned on.

However, there are many other applications which offer similar features and therefore Allo has to bring in something which others lack. That thing is the brand name— Google.

What Difference Does Google Bring?

It isn't that Google Allo won't be offering bots for completing tasks. Instead, these bots will be assistive in nature rather being intrusive like the ones over WeChat or Facebook. However, even Facebook made some useful bots with the Poncho helping users with the weather updates.

That said, Google Allo will certainly take this concept a notch higher. The integrated bot will automatically read into the context of your chat and show up with related results. This will actually minimize the efforts of jumping from one app to another amidst a recurring conversation. This approach from Google will keep users restricted to its own platform and the apps from the competitors will not be opened during chats. Massively intuitive isn't it!

Before the official launch, Google is trying to pitch in numerous third-party providers for working in cohesion with the Allo. The unaddressed ones will be added with subsequent updates.

The official launch of Allo isn't far away and it will be interesting to see if the entire picture is as good as the prologue.