Angler satisfaction is based on the presence of catchable fish, and therefore, understanding the mechanisms driving catchability is important for fisheries biologists and managers. Lure avoidance learning (including via social learning) may be a driver of catchability, but these mechanisms have not been explored in depth. To address this, largemouth bass, Micropterus salmoides (Lacépède), were stocked into four ponds, and two were angled using a green plastic worm. Naïve bass were then introduced into all ponds, and angling commenced using a sequence of three lures (green plastic worm, white plastic worm and in‐line spinnerbait). Naive bass stocked alongside experienced conspecifics were not less catchable, indicating socially learned lure avoidance did not take place. Catch rates declined across sessions until the switch to the spinnerbait, when rates temporarily spiked. This suggests that the similarity of a novel lure to previously experienced lures may determine if a fish avoids angling capture.