Sirius XM’s Hits 1 goes by the slogan of “Today’s Pop Hits” and typically plays the likes of Taylor Swift, Ed Sheeran and Ariana Grande.

On Friday morning, however, all it was reportedly playing was a relatively obscure Beatles song (if there is such a thing as a relatively obscure Beatles song).

Over and over and over again.

Yes, it was “Hey Bulldog” mania, as — intentionally or not — fans were reportedly getting an old-fashioned one-song marathon on Hits 1 channel.

And, judging by the tweets, Sirius didn’t seem to know what was going on — and why “Hey Bulldog” (a song that first appeared on the band’s “Yellow Submarine” soundtrack in 1969) was being played repeatedly.

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Was the station hacked? Was it a simple computer glitch? Or could it have been some type of promotional effort to help bring attention to the Sirius XM’s new Beatles station?

Whatever the cause, fans seemed to enjoy hearing the Beatles classic and getting a break from the usual array of “Today’s Pop Hits.”

And, really, who can blame them?

Hmmm. Ok it's not supposed to be @thebeatles #heybulldog playing. If you're wondering what song is playing. They're on CH 18. Fixing… pic.twitter.com/peosmnL9Y8 — SiriusXM Hits 1 (@SiriusXMHits1) July 21, 2017

Currently working with our engineering department to try and correct this #HeyBulldog situation! pic.twitter.com/BheMSC4fyx — The Morning Mash Up (@MorningMashUp) July 21, 2017

Sooo @thebeatles' #HellBulldog has infiltrated our system. Trying to figure out what is going on. Thank you all so much for your patience! pic.twitter.com/loUErMcPot — The Morning Mash Up (@MorningMashUp) July 21, 2017

YES ENGINEER WE'LL RESTART THE COMPUTER BECAUSE WE NEVER THOUGHT OF THAT 🙄 someone tell @thebeatles to pick a diff song than #HeyBulldog!! pic.twitter.com/p0iNV8QCzK — SiriusXM Hits 1 (@SiriusXMHits1) July 21, 2017

i hope @MorningMashUp doesn’t get in trouble but it’d be hilarious if #heybulldog started trending haha — Niall Stylinsayne (@n_stylinsayne) July 21, 2017

@MorningMashUp working from outside the office so I can keep listening to #Bulldoggate without closing app when phone goes through security pic.twitter.com/4ndvcyPWtf — Jason L. Pyrz (@SnarkyPez) July 21, 2017

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