Samsung wants to be more than just a hardware company, which is why it's strengthening its longstanding flirtation with the ad business. The Wall Street Journal claims that the manufacturer, struggling to turn a profit in TVs, will increase the number of tile ads that it displays in the menu bar of its smart TVs. These small squares are currently only available in the US, although the paper believes that Europe will be added to the program in the near future. In addition, older models will get the ads delivered to the home screen thanks to a future software update.