There are three five-piece sets to choose from, each one containing a vinyl gloss, that molten gold powder, a jar of glitter, and two complementary lipsticks to be blended freely (McGrath never uses one single shade), all packed in the prettiest pink sequin-filled pouches. “I’ve been keeping this collection of colors for years,” she says of the different nude, wine, and oxblood tones. “You can find 30 shades out of two lipsticks, then you can add the glitter, the gloss, you can play with the Cupid’s bow as a jewel—you get so much out of just these few items.”

Launching August 30 at noon on McGrath’s site, with a Sephora release to follow, fans will, for the first time, be able to purchase singles—or snap up a full set for $150. “I love the fact that it’s called Lust,” McGrath adds. “Because that’s how we are over lipsticks, aren’t we? We just have to have them.” In this case, we definitely do.

Photo: Courtesy of Pat McGrath

Pat McGrath Labs Lust 004

Single lipsticks for $25; 5-piece kits for $60; the 11-piece complete set for $150

Available at PatMcGrath.com from August 30 at 12:00 p.m.

Available at Sephora.com and in select Sephora stores from September 8

Watch Hailey Baldwin, Hari Nef, and more take over a Brooklyn diner with makeup artist Pat McGrath: