Ivanka Trump’s eponymous clothing line has been fraught with controversy since her father assumed the presidency this year, and that doesn’t seem to be changing anytime soon.

Business of Fashion is reporting that G-III, the company that owns the rights to the Ivanka Trump label through a licensing agreement, has relabeled some merchandise under the Adrienne Vittadini name and sold it to the discounter retailer Stein Mart, a Jacksonville, Florida–based chain with 290 stores around the country.

The website attained photos of identical clothing being sold at Stein Mart, some baring the Ivanka Trump label, and others with Vittadini's.

“G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organization,” a representative for G-III said in a statement to Business of Fashion. “G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labeled merchandise from its customer. The Ivanka Trump brand continues to grow and remains very strong.”

While fully acknowledging this happened with clothing that got sold to Stein Mart, G-III could not confirm whether this was the only retailer who had bought relabeled merchandise.

The exact motivation for why G-III did this is still up for debate—it’s not unheard-of for clothing manufacturers to swap out labels to protect brand names when they sell clothes to discount retailers. Still, that this happened in relation to the Ivanka Trump brand feels like more than just a coincidence.

Ivanka Trump merchandise has been dropped from retailers including Nordstrom, Neiman Marcus, and Shoebuy.com since her father became President, and the Grab Your Wallet campaign has encouraged shoppers to not support brands that have a relationship with the Trumps. Also, notably, a source close to Stein Mart told Business of Fashion that negative feedback has swirled around Ivanka Trump product at its stores, and one customer went so far as to spit on an Ivanka Trump blouse in front of a cashier this year.

Business of Fashion spoke with Stein Mart chief executive D. Hunt Hawkins, who maintains the decision to carry the relabeled products wasn’t politically motivated.

“We’ve had both labels for a while. We may see more Adrienne Vittadini in the short term,” Hawkins said. “I’ve had an equal number of [customers] say that they don’t want and do want [the Ivanka Trump merchandise] in the store. If we get it, we get.”

Swapping labels is apparently totally legal in a case like this one, but it certainly brings up ethical questions, including the need and want of customers to know exactly what brand they are supporting when they buy something.