BEIJING—Akio Toyoda's visit to Beijing reflects the importance for Toyota Motor Corp. of containing damage to its reputation in China's huge market, where the Japanese company was struggling even before its recent recall problems.

The 53-year-old Toyota president and grandson of the company's founder is expected to hold a press conference in the Chinese capital Monday evening to address quality concerns, the company said. He also is expected to meet with high-level government officials to remind them of the company's commitment...