Kieli said: Frankly, I'm not too happy with their 300 series. It performs about the same and costs about the same as the nVIDIA equivalents. Click to expand...

But that's NOT good enough. They need to knock it out of the park. They can't afford to play on an equal footing when they command <30% of the market... Click to expand...

They cannot afford to get a fraction of Nvidia's margins when they command <20% of market. It's damned if they do, damned if they don't. Again, 290s were selling reguarily for $240-$260. People bought the $40-$50 cheaper GTX 960 overwhelmingly more even though 290 is literally as fast as SLI 960 in most games. Or they happily paid $80 more for GTX 970s even though the performance difference is generally less than 5%. If you look at where the 290 was positioned, it would have made both the 970 and 960 a tough sell in a brand agnostic market. But the market is not brand agnostic and instead it sold terribly.They cannot sell any product regardless of the performance, regardless of the price because the Nvidia name is king right now. They might as well price equally to try and defeat the "value brand" mentality. If they somehow turn around their image that is...