The Crazy Suits and Outrageous Cars at Lapo Elkann’s Garage Italia Launch

Lapo Elkann, that wonderfully eccentric Italian scion who drives a camouflaged Ferrari and wears his grandfather Gianni Agnelli's suits, has launched a new project in an old gas station in Milan. Garage Italia Customs will match your favorite tie or nail color—or leather bag—for that matter, to any vehicle you like. The process takes just a few days; the results will earn you years of second glances. Intrigued? Here are the photos from the launch.