To keep up with competitors like Paramount and Lionsgate, Universal Pictures Home Entertainment (UPHE) will start releasing movies in 4K Ultra HD Blu-ray this summer. According to Variety, Jason Bourne, Lucy, The Huntsman: Winter’s War, Warcraft, Everest, and Lone Survivor will be among the first titles to hit shelves.

UPHE will progressively roll out titles as the summer goes on, but the start date and pricing details have yet to be unveiled. The company plans to make titles available in 4K Ultra HD Blu-ray disks and digital formats, and it will include some IMAX films as well.

"4K Ultra HD represents a giant leap forward in movie-watching,” UPHE President Eddie Cunningham told Variety. "The format’s stunning resolution and peak luminance, combined with its deep bench of industry support, enables us to deliver to the consumer a truly differentiated viewing experience, one that has the capability to power the future of home entertainment."

Other studios have begun releasing their own movies in 4K. Lionsgate rolled out titles including Sicario and The Last Witch Hunter in the beginning of March just as Samsung started to sell its 4K Ultra HD Blu-ray disc players. Paramount made headlines recently when it announced that the first two titles from its library to come out in 4K would be Star Trek and Star Trek Into Darkness. While UPHE hasn't said how much its 4K discs will cost, Paramount has pinned a suggested retail price of $47.99 for each three-disc UHD/Blu-ray/Digital HD combo pack. While it's promising to see more film companies embracing 4K, customers will have pony up for a 4K Blu-ray disc player and a 4K television to take advantage.