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Rush Limbaugh said he wasn't motivated to apologize to Sandra Fluke by the number of companies pulling ads from his show. He insists he's turned away "millions" in ads and he can always "replace" the ones who've left! But it made us wonder exactly who does advertise on Limbaugh's show. We paid close attention to Limbaugh's ad breaks on Monday's broadcast on D.C.'s WMAL. Limbaugh's sponsor base reveals a lot about how those angry white men of the 1990s are aging -- they care a lot more about weight loss, teeth, and gold. So far seven advertisers have pledged to pull their ads: AOL, ProFlowers, Quicken Loans, Sleep Number beds, Sleep Train, Citrix Systems, LegalZoom. Here are all 31 advertisers we heard on Monday's show Update: Several of these advertisers have pulled ads from Limbaugh's show since this post was published -- if so, the company's statement is noted next to its logo. Update II: See our updated post on the companies that pulled their ads, many of them noted here.

Amberen's ad promises their supplement will cut your belly fat. Update Tuesday 1:36p.m.: On Facebook, Amberen explains the nitty-gritty of buying ads on the radio and says it can't pull its ads: "We understand that some of our customers are concerned that Amberen ads are still airing on the Rush Limbaugh show. Lunada Biomedical assures you that we take these concerns to heart! Most of our employees, including the CEO, are female. And like millions of other Americans we were outraged by Rush Limbaugh’s incendiary and offensive comments. However, we are a small company that buys remnant (leftover) media time and, as such, we cannot, by definition, be considered the 'sponsors' of Mr. Limbaugh’s show or, for that matter, any other show. Because we purchase this leftover airtime in bulk, we have no control over when and where our ads are going to be aired. Nor do we have the ability to 'pull' ads from any specific show. The only way for us to do that would be to put our entire advertising campaign on hold. Again, because we are a 'remnant' and not a 'premium' advertiser, this action will exert no influence on Mr. Limbaugh’s show."