Barring politics, blockchain may be the most news-driven industry that has ever existed.

Search for “bitcoin” or “ethereum” or any other altcoin keyword on Facebook. You will find groups, lots of groups, some with over 100,000 members. Groups are filled with so many new investors looking for information.

Questions laden with undertones of news and information deprivation are ubiquitous, “Should I buy (OMG) at X?”, “What will happen after TRX launches Main Net?” or my favorite, “What will the price of Bitcoin be in 2023?”

These questions just point to an insufficient knowledge basis with under-informed investors.

Redditors also fill subreddits with questions about coins, ranging from information about development teams to questions about roadmaps. Many coins have a designated subreddit in which investors go for information about coins. Some of the crypto subreddits have an upwards of 60,000 subscribers.

News Consumption is Changing based on Consumer Viewing Patterns.

The news-seeking habits of cryptocurrency investors and younger audiences in general vastly differs from older generations. Depression babies, baby boomers, and every other generation leading up to millennials mostly consume news at specific programming times, the 5 o’clock news, the 11 o’clock news, etc.

The traditional news 5 O’clock news program covers a variety of subjects, usually some really scary stuff — murder, robbery, fatal car accidents, local sports. You may wonder why your grandmother always worries. Well how much local news does she watch?

Younger generations are different though. They will often search for specific keywords, e.g., “Bitcoin” and seek information on specific subjects at Google News.

Younger generations also get information and news from peers through social media. However, social media websites are programming algorithms to favor conversation and genuine connection, lowering the reach of news-related posts.

The news consumption of younger audiences is subject specific and is taken in at smaller doses. For example, younger generations get weather from a weather app, sports updates from a sports (or Twitter), and headlining news from peers through news feeds on sites like Facebook or Twitter.

Subject-Specific News Will Replace the Evening News Style Brodcast

With news consumption becoming more subject specific, marketers and writers are charged with using SEO tactics to identify headlines that will stand out in page rankings.

However, given blockchain’s vast reach to nearly every industry, there are still many available keywords and concepts that target, for example, investors searching for specific subjects.

Since research is such a major part of crypto investing, the demand for news will continue to drive froward. When purchasing a new coin, investors may use a Boolean search to target a dozen different news angle about the coin “stellar + team” or “stellar + news 2018.” There are seemingly endless possibilities to capture different corners of the blockchain universe, and there is enough pie for everyone to be shared, that’s the way we prefer in blokchain.

Blockchain is an Industry of Collaboration

After speaking with a colleague on the phone yesterday, we both agreed on the community-centered nature of the industry, especially within the blockchain media community.

Since beginning my journey as a blockchain writer last year, (and even earlier as a follower of Bitcoin in 2014), I kept seeing examples of collaboration across the industry. I will reach out to other writers and ask about work, other writers ask me for work. PR people will put me in touch with chief editors that are looking for writers.

There is a large demand for writers and media personnel now because old lines of communication are down or about to go away for advertisers who have been on auto pilot with big Facebook and Google advertisement budgets. The old campaigns are no longer going to work, however, digital advertisement spending is going to continue to increase year over year.

A Call to Bear Ethics

This leaves a ton of left over money that can be redirected for boutique and niche writers who specialize in storytelling and content marketing for blockchain. This is blockchain being soooo blockchain, putting content back into the ownership of the content owners.

It leaves a ton of room for independent bloggers to make themselves available for news and/or sponsorship. The industry as well as consumers should be careful because there is a delicate balances. This is obvious and probably goes without saying in 2018, unfortunatly. Sponsored writing is typical in other industries, too.

Crypto writers can be given large sums of money to write a good review for a certain ICO, or even to mention a Twitter handle on a podcast.

But overall, now is a great time to be in the news industry. Almost 5 years ago or so, probably still now, people were saying that news is dead. Well it isn’t, news is just changing.

The cryptocurrency, blockchain, and tech industries are leading a renaissance period of journalism in this revolutionary era of news.

BountBase is a virtual currency marketer & content creator that connects coin development teams with the larger blockchain community. You can follow us on Twitter @BountyBase

My dream is to blog full time. Please consider donating ETH to help me keep the lights on 0xac48c872d99f8d2c5cace6ee57cedc9e2019f99d

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Email the author at andrew.mailen2@gmail.com

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