Former Quiksilver stable mates Craig Anderson and Dane Reynolds have joined skater Austin Gillette to create a brand. Which transcends the modern surf/skate brands ethos and goes way back to the early surf/skate culture of DIY. Their brand known as Former has opened its online portal. With a basic run of simplistic yet stylish range of tees, shirts, and shorts among other items.

Luxury 29.99 is we well-crafted edit with some mighty fine surfing from Anderson. Each of these guys is known for creating videos where the aesthetics are on point and you can only expect more. As Former grows into a force with the surf/skate kids who don’t like the conventional brands. Luxury 29.99 is a show of creativity that will sure to be the essence of Former.