Authentic, local retail is vital for a vibrant city.

That’s why we spent fall 2019 building Upswing—a demonstration project designed by REV Birmingham to prove and improve downtown’s market for retail. Upswing already has some nearby property owners dreaming about attracting both pop-up and longer-term retail users to their spaces.

Stay tuned: Upswing will return!

As a nonprofit, REV needs your help to keep projects like this going. Donations help us create more potential-proving, place-making, pop-up magic across the city. Give for the good of Birmingham!

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