Cinderella: Disney Really Wants a New Frozen

As everyone who plays even the smallest part in modern society on earth is painfully aware, Disney's Frozen has made more money than has even been invented yet, both in box office and branding. From the New York Times Magazine:



Disney said earlier this month that it had already sold three million Frozen dresses in North America, which, as it happens, is roughly the number of 4-year-old girls in North America. In January, Frozen wedding dresses go on sale for $1,200. Next summer, “Adventures by Disney” is offering tours of Norwegian sites that inspired the film’s animators at prices starting north of $5,000. The company is also rolling out Frozen-branded “apples and grapes, juice, yogurt, bandages and a complete oral-care line.” Disney estimates that Frozen brought in more than $1 billion in retail revenue over the last year. The chief executive, Robert A. Iger, told CNBC that he expected holiday sales to be “very, very hot.”

Disney has yet to crank out a Frozen 2, but they are most certainly seeking it—even now, all their will is bent upon it. In the meantime, though, all their other stuff that's princess-related is filling in the Frozen vacuum. Like, say,, which, like Maleficent and Alice in Wonderland, slaps a whole lot of CGI on top of good actors (in this case, Cate Blanchett, Robb Stark, Helena Bonham Carter, and Lady Rose MacClare) and then makes them rehash some stuff everybody's already seen. Here's the first trailer, which, in a nice bit of restraint, refrains from ending with an ad for Cinderella's dress.