Rashida Jones is back in the director’s chair for her follow-up to “Hot Girls Wanted,” and took aim at one of the all-too-common double standards for women in Hollywood. Jones joined “Hot Girls Wanted: Turned On” producers Jill Bauer and Ronna Gradus at the Variety Studio presented by Orville Redenbacher’s at the Sundance Film Festival to talk about the movie, and a struggle female directors often face.

“When a female director has a bomb, her gender is blamed for it,” Jones said. “If a male director bombs, he just keeps directing more movies. I think everybody thinks, ‘Oh, well, we tried with a woman!’ Which is totally insane, because… many reasons. Because of infinite reasons, it’s insane.”

“I think that women just need to keep failing — just keep failing, you know? — and then eventually, it’s not a failure,” she added.

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