June was a roller coaster for YouTube makeup star Jaclyn Hill. She started off the month elated about the launch of her very own makeup collection, Jaclyn Cosmetics, featuring 20 shades of So Rich Lipstick. But by the end of the first week, many people who bought the lipsticks were taking to social media to complain about the condition of the products, which allegedly included unwanted additions like pieces of hair and a bubbly, beaded texture. Hill was quick to address concerns through both personal tweets and brand statements, eventually offering a full refund to customers after determining that "the production did not meet our brand standards." Shortly after that announcement, Hill deleted her personal Instagram and Twitter accounts, but the brand accounts continue to stay active.

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Among Jaclyn Cosmetics' recent tweets is one on Wednesday, July 3, which indicates that before and after customer complaints the brand had safety tests performed on the lipstick. It reads, "We want to assure everyone that So Rich Lipsticks are safe. If you would like to review the results of our recent safety tests, you can view the PDFs here," and it includes a link to a 15-page document that includes a "Certificate of Good Manufacturing Practice" from May 2017, a "Cosmetic Product Safety Report" from May 2019, a "Micro Details Statement" from June 2019, and other papers as evidence of safety. However, some customers who took a close look at the PDF say it shows evidence that Jaclyn Cosmetics isn't its own brand.

There are several pages of something called a "Microbiological Certificate of Analysis" for So Rich Lipstick, and while three pages dated in June show the customer as Jaclyn Cosmetics, one dated May 29 (the day before the brand's official launch) has the customer name redacted. The blacked-out name isn't entirely opaque, however, and Insider reports that some people think it shows the customer is Morphe, the makeup brand with which Hill has had a long history of collaboration.

"Ok, so I am not surprised that Jaclyn Cosmetics is under the Morphe umbrella, because, DUH... but I do think it explains so things," one Twitter user wrote. Another said, "I don't follow Jaclyn Hill nor have ever bought any of her products, but I've heard and read about this crap that's going on and let me just say, I hate liars. She doesn't even own her company because someone was not bright and missed the top of the customer name - Morphe."

Another Twitter user shared a particularly thorough theory. "I bet the lipsticks originally were part of the Vault collection (as mentioned by others) so they were owned by Morphe. Jaclyn wanted to release them under her brand and Morphe did testing as part of the buy but Jaclyn didn’t want to wait to release," the person tweeted, continuing, "Jaclyn bought them, people started having issues so they did their testing. But because they originally belonged to Morphe, Morphe was on the documents. So Jaclyn did a name change request for the latest testing and is why her name is on the new doc."

Jaclyn Cosmetics has yet to tweet again since releasing the PDF and Allure reached out to Morphe to inquire about any possible partnership, but has not received a response. We'll share any updates as they become available.

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