Mario Kart 8 has been scheduled for a year-long marketing campaign by Nintendo.

The publisher plans to promote the upcoming racing title through online, TV and more.



"To herald the launch of the most hotly anticipated Wii U title to date we will have marketing activity pre-launch as well as post-launch moving through the summer and into peak season," Nintendo Mario brand manager Roger Langford told MCV.

"For the first time in HD, Mario Kart 8 introduces original course designs that highlight the game's new anti-gravity feature, which allows players to race upside down or up vertical surfaces. This adds a whole new dimension to the racing."

Mario Kart 8 arrives May 30 as a Wii U exclusive.

Mario and Luigi hardware bundles were revealed earlier this week. The bundles contain hats, Wii Remotes, steering wheels, strategy guides and more.

Watch a trailer for Mario kart 8 below:

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