Supporters of Question 2 tried to dress it up in questions of individual freedom and social justice — but it was always about one thing: establishing another beachhead for the profit-driven marijuana industry. Now the industry is openly celebrating the fact that the (intentional) loopholes in the law approved by Massachusetts voters are the very things that could make the commonwealth the world leader in “cannabis tourism.”

Eh, who needs Cape Cod beaches anyway!

Two of the many problems associated with the 9,000-word law are that 1) there is no limit on the form that the marijuana products can take (gummy bears and lollipops are just fine) and, 2) there is no statewide cap on the number of retailers that can sell pot products.

It’s no coincidence that those are two of the very things that make the law here so attractive to the industry, according to a report released by the Arcview Group, which publishes cannabis market research, and New Frontier Data, which analyzes industry data. Together the groups project the marijuana market here will grow to $1 billion by 2020.

“As one of only two states on the East Coast to legalize cannabis for adult use, Massachusetts represents a significant opportunity for business owners and entrepreneurs,” said New Frontier Data’s CEO, Giadha Aguirre DeCarcer, in announcing the market projection last week. “The law does not limit product forms nor does it cap retail dispensary licenses, which are both factors that will positively contribute toward the billion dollars in sales projected by 2020.”

So good news for the companies’ clients and potential clients: Come to Massachusetts, and the people will follow from, well, everywhere.

“Unlike other places where cannabis is legal, Boston is within driving distance of many of the most populous places in America,” DeCarcer wrote. “This will make Boston the cannabis capital of the world in short order.”

We’d better get used to the smell.

On Friday we wrote about the law’s unconscionable failure to adequately address the issue of marijuana intoxication while driving. Here are another couple of holes in the law that need closing, unless Beacon Hill is hoping “cannabis tourism” will overtake the Freedom Trail.