A MAN who died in a house fire in Loughbrickland, Co Down, today was named as radio personality Geordie Tuft.

The blaze broke out at his home on Legananny Road around midday.

The detached bungalow was extensively damaged in the blaze. It is unclear how the fire started.

A farmer known for his rural wisdom, Geordie Tuft was a regular caller to the late Gerry Anderson's BBC radio show and went on bus trips with the broadcaster.

DUP councillor Carla Lockhart described Mr Tuft as a "character," while other politicians paid tribute on Twitter.

So sad to learn of the death of @bbcradioulster favourite Geordie Tuft, following a tragic fire at his home. Shared many enjoyable memories. — Sydney Anderson (@AndersonDUP) March 1, 2016