Human Billboards Bring Ads To Life

These human billboards, created for ING Direct by by the ad agency Leo Burnett in Milan, prove that it’s actually possibly to make advertising that doesn’t suck. As you’ll see in the video, the agency decided to hire some actual humans and attach them to billboards on moving buses which had the effect of quite literally bringing their advertisements to life.

For another interesting look at advertising, check out the difference between military recruitment commercials in the United States and Sweden.

(via Neatorama)