“When people are sitting down to enjoy a glass of wine, why can’t they pour something out for their pets that won’t hurt them?”

A new Denver-based company wants to put a cork on cat lovers’ nights of drinking alone.

“When people are sitting down to enjoy a glass of wine, why can’t they pour something out for their pets that won’t hurt them?” Apollo Peak CEO and co-founder Brandon Zavala said Friday.

Apollo Peak has sold more than 4,000 bottles of The Moscato and The Pinot Meow since opening in November 2015. The company expects to reach 40,000 bottles sold before the end of the year.

Thirty-one-year-old Zavala said he hopes to turn what started out as a joke into a full-time business that capitalizes on “the trend where people are humanizing their animals.”

In March, Apollo Peak partnered with Canada-based Meowbox to include non-alcoholic, catnip and beet-based cat wine in treat boxes mailed out monthly. This week, the company is participating in the second annual CatCon convention in Los Angeles.

Apollo Peak is already sold in the Denver Cat Company, a cat-friendly coffee shop in the Berkely Neighborhood at 3929 Tennyson St. The cat cafe is looking to open “America’s First Cat Bar! Wine & Felines” where cats and their owners could share a bottle of wine with friends.

Business & data reporter Adrian D. Garcia can be reached via email at agarcia@denverite.com or twitter.com/adriandgarcia.