Reuters

The Romney campaign, aiming to regain its footing after a tough start to the week, is rolling out a pair of television ads that appear designed to build support from two key voting groups: seniors and women.

On Thursday, the campaign released its newest ad, “Least We Can Do,” which argues that leaving Medicare as it is will force the health-insurance plan for the elderly and disabled to go broke. The television ad also states that current retirees won’t be affected – and suggests that any changes to Medicare won’t happen for 30 years.

Together, the statements appear designed to lay the groundwork for support when Vice Presidential pick Rep. Paul Ryan (R, Wis.) addresses AARP, the influential seniors group, on Friday. Mr. Ryan is considered the architect of the so-called premium support plan, which would gives seniors a subsidy for either private insurance or traditional Medicare. Democrats have said that the plan would shift health care costs onto seniors since health care costs would rise faster than the government subsidies.