Altitude TV, the regional sports network that broadcasts Nuggets, Avalanche and Rapids games to thousands of viewers in and outside of Colorado, took its contract dispute with its three largest cable and satellite providers public Tuesday.



A 15-year partnership between Altitude and Dish Network, Comcast and DirecTV — an original 10-year deal was signed in 2004, followed by a five-year extension — is in jeopardy, Altitude said in a news release, which was accompanied by a full-court press on social media that asked viewers to contact those distributors.



“These Big Three media conglomerates want to play by their own rules and are making unrealistic demands on Altitude,” the network said in its release.



Altitude TV has proposed five-, three- and two-year deals with the three distributors in order to reach an agreement, Jim Martin, the CEO and president of Kroenke Sports and Entertainment, Altitude’s parent company, told The Athletic...