Another week, another all-time high for the S&P 500. That's a fitting birthday present for the big stock market index, which turned 60 over the weekend.

With all the talk of a possible top in the stock market lately, it's worth noting that new highs aren't a red flag for stock market investors--they're the normal mode for the S&P over the long-term. Since 1982, almost half of S&P 500 trading days have closed within 5% of all-time highs.

That means it makes sense to think about which stocks are predisposed to rally higher in March. To figure out our buy list, we're turning to a new set of Rocket Stocks worth buying this week.

In case you're not familiar, Rocket Stocks are our list of companies with short-term gain catalysts and longer-term growth potential. To find them, I run a weekly quantitative screen that seeks out stocks with a combination of analyst upgrades and positive earnings surprises to identify rising analyst expectations, a bullish signal for stocks in any market. After all, where analysts' expectations are increasing, institutional cash often follows. In the past 389 weeks, our weekly list of plays has outperformed the S&P 500's record-breaking run by 73.94%.

So, without further ado, here's a look at this week's Rocket Stocks.

Facebook Inc.

Up first on the list is social media outperformer Facebook Inc. (FB) - Get Report. Facebook has been a stellar stock to have in your portfolio in 2017; since the calendar flipped to January, Facebook has rallied more than 19% higher, leaving the rest of the broad market in its dust. And shares aren't showing any signs of slowing as we move deeper into the year ...

Facebook is the most-visited website on the internet, with more than 1.6 billion monthly active users. That gigantic userbase translates into a large number of views that the firm can monetize through its advertising network. Because this social platform is built around knowing users' interests and friend networks, Facebook automatically owns a deeply valuable database of user stats that it can use to sell incredibly targeted ads at higher rates. As Facebook continues to build out its ecosystem of applications, the firm should continue to become increasingly valuable to advertisers.

The most recent presidential election was an important proof-of-concept for the value of Facebook's user data outside the typical display ad context--as more big data firms become eager to apply Facebook's deep user information database to their clients' marketing efforts, the value of Facebook's biggest proprietary asset could scale dramatically higher. Meanwhile, the firm is working hard to monetize its conventional ad business.

Currently, North America contributes around half of sales despite making up a much smaller proportion of overall web traffic--as other regions begin to see monetization rates approach those of the U.S. and Canada, Facebook has substantial green fields ahead of it.

Coach Inc.

Luxury accessory and handbag maker Coach Inc. (COH) is another stock that's been outperforming in 2017. Coach is up almost 9% this year on a total returns basis, leaving the rest of the broad market in its dust. Here again, that price momentum isn't showing any signs of slowing as we charge into March.

Coach is a luxury handbag, apparel, footwear, and accessories brand. The firm sells its products globally through department stores and specialty shops, alongside 1,029 company-owned retail stores. That isn't totally unique in the luxury accessory space--what is unique is Coach's positioning. The firm is positioned on the lower-end of the price spectrum than other luxury brands, giving it broad exposure to the "mass affluent" segment of the market. That's proven to be a sweet-spot for spending, as consumer confidence pushes higher and more middle-market shoppers look to treat themselves with luxury products without breaking the bank.

Historically, Coach has predominantly been exposed to U.S. and Japanese sales--as the firm expands its presence in markets like China and Europe, growth opportunities abound. Meanwhile some brand diversification in the form of Coach's purchase of the Stuart Weitzman label two years ago should continue to bear fruit. With rising analyst sentiment in shares of Coach this week, we're betting on this Rocket Stock.

Adobe Systems Inc.

Adobe Systems Inc. (ADBE) - Get Report is firing on all cylinders in 2017--and it all boils down to the cloud. Adobe's push to the cloud started way back in late 2011, when the firm announced that it was changing from perpetual software licenses to cloud-based software subscriptions. More than five years later, that transition is still fueling growth at Adobe.

Adobe makes makes mission-critical software that helps creative professionals to create images, videos, page layouts, and websites, and the fact that Adobe's customers use its software to make their livings makes it a relatively easy sell. Adobe's flagship content creation applications include Photoshop, Acrobat, Dreamweaver and After Effects, among others. With few exceptions, Adobe's products are the industry standards for their respective medium, giving the firm a sticky userbase that's critical for a subscription-driven revenue model.

Adobe's Creative Cloud solves one of the biggest long-term problems for Adobe: software piracy and the sticker shock of the relatively steep cost of a perpetual license. Because access to Creative Cloud can cost as little as $50 a month, the barrier to entry, particularly for freelancers and small businesses, is dramatically reduced. Adobe has been building on that success in recent years, pushing offerings like Adobe Marketing Cloud, which was introduced in 2012 and now contributes about a third of revenues. As cloud subscriptions reach critical mass, look for smoother annuity-like revenues to offset the loss of big lumps of sales that coincided with new version releases. Margins should scale dramatically in the quarters ahead ...

HCA Holdings Inc.

Last on our Rocket Stocks list this week is $33 billion hospital operator HCA Holdings Inc. (HCA) - Get Report. HCA is the largest private hospital owner in the country, with 170 hospitals, 118 outpatient centers, and 71 urgent care clinics in 20 U.S. states as well as the U.K. HCA is a demographics play in some ways--as aging populations require increasing healthcare resources, HCA stands to benefit from higher hospital admissions.

Uncertainty surrounding the current healthcare system under the Trump administration continues to be a factor for the entire sector. That said, HCA's services are at least somewhat agnostic to how insurers ultimately pay them--and with a Republican-led congress under substantial pressure not to scrap the Affordable Care Act without a suitable replacement, it's likely that insured rates will remain near current levels even if a change to the law does take place.

That's the message that the market is getting too. HCA's share price is up almost 20% just since the calendar flipped to January, a clear-cut indication that buyers are controlling the price action in this stock. With that in mind, we're betting on shares of this Rocket Stock to head higher in March ...

At the time of publication, author had no positions in the stocks mentioned

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, which Cramer manages as a charitable trust, is long FB and ADBE.