Lionsgate Films, the production studio behind titles such as The Hunger Games and Divergent, has entered into a partnership with digital currency payments processor GoCoin.

First announced by GoCoin CEO Steve Beauregard at Inside Bitcoins New York, the deal was confirmed by Lionsgate senior vice president Peter Wilkes.

Wilkes suggested that Lionsgate is working to integrate digital currency payments into the company’s online store, and at “several upcoming branded events”.

Wilkes told CoinDesk:

“We continue to explore innovative new technologies for connecting with next generation consumers, and we’re intrigued by the possibilities offered by bitcoins in our media space.”

Beauregard elaborated on the announcement in conversation with bitcoin blog Follow the Coin, adding that GoCoin is seeking to appeal to other film studios as part of its customer acquisition strategy.

“We’re going after the big studios to help onboard them and create more places where people can spend their bitcoin,” he said.

Founded in July 2013, GoCoin allows merchants to accept payment in bitcoin, litecoin, dogecoin and Tether, while mitigating price volatility risk through payouts in US dollars, euros, pounds sterling and Singapore dollars.

Correction: A previous version of this report named The Day After Tomorrow as a Lionsgate film.

Image via Lionsgate