Pegula Sports & Entertainment has hired CAA ICON to assist its efforts in determining the next steps for the Buffalo Bills stadium needs and for potential renovations of KeyBank Center, the home of the Buffalo Sabres and Buffalo Bandits. CAA ICON will conduct a privately-funded study to help identify the best options for ownership, fans and the community. The study will include direct feedback from Bills and Sabres fans.

"The number one priority for this study is the fan experience," said PSE President & CEO Kim Pegula. "CAA ICON has an extensive resume, having participated in dozens of first-class professional facilities, along with Harborcenter and Penn State's Pegula Ice Arena. We have the utmost confidence that CAA ICON's unparalleled experience will help ensure that our venues achieve the highest standards."

"As both New Era Field and KeyBank Center have aged, they have fallen behind modern standards," said Bruce Popko, PSE's Chief Operating Officer. "Terry and Kim Pegula have invested more than $2 billion of their own money in our market, including $350 million in privately-financed venue upgrades and expansions. With both leases nearing expiration, we look forward to developing a plan and working with our public sector partners to solidify the futures of the Bills and Sabres."

Over the coming months, CAA ICON will guide PSE through a stadium feasibility analysis to identify the needed improvements to all aspects of the fan and team experience at either a new football stadium or renovated New Era Field. The study will equally focus on modernizing the more than 23-year-old KeyBank Center. As CAA ICON's study explores the possibility of a new football stadium, it will include potential stadium sites, design, and financial planning for all options. In addition to CAA ICON's internal venue development and strategic advisory experts, CAA ICON has partnered with national and local architectural and engineering consultants for the evaluations. Populous, world leaders in the design of iconic arena and stadium projects, will lead architecture and planning services.

"We are grateful to Terry and Kim Pegula and the entire PSE organization for engaging us on a project that is so personally important to them and their teams' loyal supporters," said Tim Romani, CAA ICON Founder and Chief Executive Officer, who has overseen the company's oversight of over 50 venue developments in the last 25 years. "CAA ICON will collaborate with PSE, the Bills and Sabres fanbase, and the Buffalo community to understand and unlock the perfect spectator experience and optimize these venues for what is unique to Buffalo and its rich gameday traditions."

About Pegula Sports & Entertainment

Pegula Sports & Entertainment (PSE) streamlines key business areas across all Pegula family-owned sports and entertainment properties including the Buffalo Bills, Buffalo Sabres, Buffalo Bandits, Rochester Americans, Harborcenter, Black River Entertainment, ADPRO Sports, PicSix Creative agency and numerous hospitality properties. PSE aims to be a leader in the sports and entertainment industry by bringing together the individual resources, capabilities and talents of each of its entities to create a cohesive and sustainable brand that together represents the Pegula family's interest. PSE's mission is exemplified by its One Buffalo initiative, which unites Western New York and serves as a representation of teamwork through a deeper connection between Buffalo sports teams, fans and the community.

About CAA ICON

A division of leading entertainment and sports agency Creative Artists Agency (CAA), CAA ICON is the world's-leading owners representative and strategic management consulting firm for public and private sports and entertainment facility owners/operators, professional franchises, and leagues. With more than 50 sports, entertainment, and public assembly projects and over 1,000 consulting engagements, CAA ICON has managed the development of many of the most successful venues around the world, spanning 11 professional sports leagues, totaling nearly $20 billion. CAA ICON offers world-class service in the areas of project management, strategic advisory, feasibility and planning, and beyond. For more information about CAA ICON, visit www.caaicon.com.

About Populous

Populous is a global architecture and design firm that designs the places where people love to be together, like Yankee Stadium, the London Olympics, and the Super Bowl. Over the last 35 years, the firm has designed more than 2,500 projects worth $40 billion across emerging and established markets. Populous' comprehensive services include architecture, interior design, event planning and overlay, branded environments, wayfinding and graphics, planning and urban design, landscape architecture, aviation and transport design, hotels and hospitality, and sustainable design consulting. Populous has 16 offices on four continents with regional centers in Kansas City, London and Brisbane. For more information visit www.populous.com or follow @Populous on Twitter.

