This is part of my RPG series of entries here at SOB. See the inaugural entry in the series for more details.

I just saw a D&D fourth edition commercial on TV. Seriously. It consisted of several different scenes with a huge, life-size model of a beholder in the middle of it, a D&D Insider logo at the end, and a voice-over.

It was stupid. Really stupid.

As the SigO put it, “What demographic are they going for?”

The answer: None I’ve ever seen.

I’m less than impressed.

Just before posting this, I found it on YouTube:

I can see what they were going for. It was an attempt at using absurdity to create a low-key humorous attention-grabber. What we ended up with, though, was a somnolent piece of uninspired blah that isn’t likely to excite anyone except those who are just excited to see any D&D commercial on TV at all. It’s just . . . bad.

edit: I found Quicktime videos for both the ad and the “making of” at the Wizards of the Coast website, in case you care.