Hey guys,

So you may have heard about the most recent Q2 report from Activision Blizzard, which held information on the massive drop in players, currently sitting at 5.6 Million players and dropping steadily! While this is big news and on the large scale of things, a major threat to the MMORPG that we love, this also screams danger at Blizzard. Here’s why!

Blizzard pride themselves as one of the biggest gaming companies in the world, and this wake up call from players has come as a very rude shock to Blizzard. With the lack of content that has been introduced to us since the launch of WOD, the large majority of players have been extremely disappointed with the content that has been recoloured, reused and titled as major features. A prime example of this is the Garrison. This was the biggest mistake blizzard have made for a long time, having to force players to react to the functionality of the Garrison every minute, hour and day was a large failure. Blizzard then went on and reproduced the same content with a different skin; The Shipyard. For what was hyped as something completely different, it failed miserably and was truly just another command table.

The expansion has opened up a wound that may tarnish the reputation of Blizzard Entertainment forever. It is this wound that they have gauged open that means we may still have a chance to see some truly spectacular expansions yet. I say this because of the recent apocalypse happening at Blizzard. They know they are under pressure to perform, produce and give us what we want. Simply ignoring this is clearly not a profitable business model, and cannot be sustainable, hence they have coughed up an expansions announcement for this Thursday at Games Con.

With the expansion being announced this Thursday we can come to the hype with both excitement and caution. Blizzard are now known for their cancelations of the last expansion, but I’d say that the top dogs at Blizzard are barking at their peons to produce results. With the content of WOD being “completed” during the launch, we can speculate that A LOT of staff and brain power went towards the coming expansion. We can only hope. Expansion hype always goes over the top and in the end we bash on the expansion, but maybe this time we will get what we expect, and we as customers can be largely satisfied!

Although there has been a major drop in subscribers don’t be too disheartend, keep in mind that the movie will bring a lot of new and old players back, (Assuming WOD hasn’t dealt too much damage) and also the release of the coming expansion will cause an increase! As a community we can only hope that this wonderful game of ours is not coming to its last days!

On a side note as you may or may not know, this is my first post! Please leave your thoughts in the comment section below!

Cheers guys,

Travis.