NVIDIA is launching a full-frontal assault on Intel, its burgeoning MID market, and smartphone makers with its forthcoming "mobile computer on a chip" architecture, dubbed Tegra . We've shown you snippets of what this would look like before , but plans are now well underway to take this technology mainstream, with numerous partnerships, and products planned for Q4 2008 and Q1 / Q2 2009. We had a chat with the company, and we've got a slew of info about the chips and their intended products after the break.We've added some videos from World Mobile Congress showing off the UI.