Atari SA, a French holding company that contains the train Atari, Inc., inventor of Tetris and Pac Man, has seen its share price go up more than 60 percent after announcing it would invest in cryptocurrency, Bloomberg reports Thursday, Feb. 15.

<img alt=" ATA "src =" https://cointelegraph.com/storage/uploads/view/e491b76224e59dbadac651ba563872dd.png "title =" ATA "/>

According to Atari's Atari will be creating its own digital currency, the Atari Token, to be used in a blockchain-based digital entertainment platform created by Infinity Networks, Ltd., in which Atari bought a 17.5 percent stake.

The company will also develop its partnership with Pariplay Ltd., an online casino-gaming company.The casino sites will offer atari games where players can gamble with cryptocurrencies, including Atari's second projected cryptocurrency, the Token Pong, which will be dedicated tocrypto casinos.

Frederic Chesnais, Atari Chairman and Chief Executive Officer, said in a press release,

"Blockchains technology is poised to take a very important place in our environment to transform, if not revolutio nize, the current economic ecosystem, especially in the areas of the video game industry and online transactions […] Our objective is to take strategic positions with a limited cash risk, in order to optimize the assets and the Atari brand. "

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When the Long Island Iced Tea Corp. changed its name to a long blockchain and promised to move into the crypto mining business, its stock saw a 458 percent trading range gain. The SEC has recently suggested that they add the word "Blockchain" to their name (19459003)