The GHG Reduction Dream

As with any campaigns, a mission without participants will mean that there will not be any results. With that, HOOXI campaign’s mission and vision are echoed in their efforts to collaborate with celebrities and thought leaders. This helps to amplify its campaign and bring the public’s attention to a real-world problem.

W-Foundation has held a number of concerts and events with Korean celebrities across South Korea as well as in other countries such as Ukraine, in order to promote the HOOXI campaign. Besides this, a campaign song is released every two years with the last release in 2016. “Together as One” was a collaboration between W-Foundation as well as top Korean celebrities such as SuperJunior members Choi Si-Won and Lee Dong-Hae, Kim Tae Woo, Ailee and Chang-min of TVXQ.

Together as One — HOOXI campaign song in 2016.

INFINITE, a Korean idol group, was appointed the ambassador of HOOXI campaign on December 12, 2017 at the National Assembly. INFINITE has one of the biggest fanbase in Korea, with its official VLive TV, a Korean live-streaming platform, and Twitter accounts already amassing close to 2,000,000 followers and 700,000 followers respectively. The members have promoted HOOXI campaign by mentioning their individual efforts at GHG reduction such as taking the public transportation despite being superstars in the country.