NEW DELHI: The Congress seems to have somewhat gotten over the shock of its crushing defeat in the Lok Sabha elections with the party all set to launch a media offensive on the Narendra Modi government "The plan is to dissect every decision that the government takes and attack them through all media," said a person who works closely with the Congress war room. "We want to make the people aware of each failure of the government and how it has failed to fulfil its promises," added the person who requested not to be named.The brief for the war room is to launch attacks on the government on all fronts — through social media, radio spots and outdoor campaigns. The war room, which gets its briefs from the Delhi state unit of the Congress party, has 11 members who have been senior executives at advertising and digital agencies. Their primary task is to manage day-to-day campaigns for Delhi Pradesh Congress Committee (DPCC).







Recently it produced sarcastic campaigns using BJP’s poll punch line ‘Acche din aane wale hain’. The campaign, launched on radio and outdoor media, pointed out that there were no signs of ‘acche din’ visible after the Modi government came to power. Its posters showed a zebra on top of a giraffe looking for ‘Acche Din’. The caption read, "Kahan hain acche din, mujhe to dikhayi nahi de rahe".The Delhi unit of Congress put these posters across the city. In the coming days, the war room plans more campaigns around price rise and power crisis, and attacking specific proposals in the government’s first budget. The team has also planned campaigns to highlight the failures of the government on completion of 100 days. "Through our campaigns we will launch direct attacks on the prime minister," said Mukesh Sharma, spokesperson of the state DPCC."We will also be aggressive if the price of power is not reduced as promised by the BJP before elections," he added. The hectic activity in the Congress war room is in anticipation of Delhi elections."There might be elections held in Delhi. So we are keeping the activities high on social media and outdoor which are essentially budget friendly media," said the war room member quoted earlier. "We also run radio spots to stay in the minds of the people," the person added. The Congress also plans to use the war room to use the Right to Information (RTI) Act to dig out information about the Modi government.