In November 2014, two strangers who are now friends, Jeff Chase and Robin Mazumder, connected over Twitter about having a spontaneous snowball fight. They met for a beer to figure out the details and BOOM, #yegsnowfight was born.

Jeff and Robin set up an email address that people could email their phone numbers to. The idea was simple: they would text people the time and location of the snowball fight 24 hours before it would happen. Within a week of announcing #yegsnowfight, the interest grew rapidly and within a month, they had received more than 2000 emails from Edmontonians interested in participating!

The first #yegsnowfight took place on December 7, 2014 and was a blast. Hundreds of people from all backgrounds showed up and had an awesome time. Robin and Jeff also partnered up with the Edmonton Foodbank, and #yegsnowfight participants showed up with cans of food and ended up filling a van with donations. All in all it was a blast! Check out this great video (which is the background of this website) from Make Something Edmonton to see what last year was like.