This is the second part of a series of blog posts aimed at showcasing what DOVU is, how it benefits the mobility industry and how we are planning to make it succeed. Read part 1: Move with DOVU.

This chapter focuses on the crypto side of DOVU, how our token is circulating and what we intend to do to make it accessible to more people.

The DOV token is designed to be fluid and to move seamlessly around our ecosystem, bringing together multiple streams of earning and spending possibilities whilst empowering the individual to control how and when they engage with our partners.

This is a main competitive advantage of our business model compared to traditional closed reward systems, made possible by blockchain technology.

A token could flow in a closed or open loop:

It starts with a Distribution Partner buying DOV. An OEM for example, will be able to buy DOVs from exchanges or from our User Growth fund (see below), so they can take advantage of the mobility ecosystem

The Partner stores DOV as a unit to reward customers, and sets up specific rules to distribute tokens when its customers complete value adding activities (reward for value).

The reward can be earned by any type of customer, depending where the Distribution Partner sees an opportunity to add value.

As customers earn DOVs, they will be able to exchange them for goods or services with predefined value within the ecosystem.

At that point, the Service Partner stores DOV as a unit to reward its customers, and the cycle renews.

Use case examples:

An insurance provider might decide to reward a driver with DOV for driving carefully, using the vehicle telematics to define good driving behaviour.

The driver might then decide to spend those DOVs for parking in a secure garage. The service provider, to incentivize the user to come back, might commit to a future reward creating a loyalty scheme program and re-using its DOVs.

GDPR (General Data Protection Regulation) is the new set of rules the European Union has established to protect citizens and their data.

Individuals have now the power to retain or share their data at their discretion — with their decision being securely logged by the blockchain; to encourage data sharing, they will need an incentive: DOV.

The same DOVs can be used for a lease upgrade, an offer that was made possible thanks to a better knowledge of the leasing company thanks to the user’s data. Another scenario for improving customers’ loyalty.