Matching Algorithms Whether your customers are looking for Mr. or Ms. Right or searching for a new job, they know that finding the right match can be costly and time-consuming. A dating app recommends a match based on superficial interests, but after an expensive evening out the the user realizes it failed to identify the potential for a deeper connection. A recommended job position fits in terms of qualifications, but only after the new hire starts the job do they realize they dislike the company culture. We optimize your time and resources so these mistakes don’t happen to you and your customers. The Orion matching algorithm searches leverages information about your users on various platforms, checking all their preferences and habits to see which users match each other’s needs. In dating, you might like someone, but they also have to like you for there to be a match. Orion provides optimal matches: only users with matching data will be recommended to one another. Now imagine you have a hundred potential dates, or a thousand. Our Orion Matching API can handle this work even when the number of users skyrockets. Sorting through user data becomes simple on any scale.

Forecasting Forecasting is the process of making predictions of the future based on past and present data and analysis of trends. A commonplace example might be estimation of some variable of interest at some specified future date. Prediction is a similar, but more general term. Both might refer to formal statistical methods employing time series, cross-sectional or longitudinal data, or alternatively to less formal judgmental methods. Usage can differ between areas of application: for example, in hydrology the terms "forecast" and "forecasting" are sometimes reserved for estimates of values at certain specific future times, while the term "prediction" is used for more general estimates, such as the number of times floods will occur over a long period.

Recommendation Systems Consumers don’t want to sort through random content when they browse or shop online. The faster they find items and content to fit their taste, the more satisfied they will be. Even better: imagine customers visiting your site and finding just the products they wanted, before they even knew they wanted them. Cut out the clutter for your users with Orion. Our system analyzes data from your users’ browsing habits and transactions to generate suggestions tailored to their tastes. Your users will enjoy the ease of shopping and finding content. You, in turn, will achieve higher sales and views. By putting the perfect content directly into your users’ hands, you’ll stop leaving their satisfaction up to chance. Shorten your sales cycle and boost effectiveness, all thanks to Orion.

Churn Churn rate (sometimes called attrition rate), in its broadest sense, is a measure of the number of individuals or items moving out of a collective group over a specific period of time. It is one of two primary factors that determine the steady-state level of customers a business will support. The term is used in many contexts, but is most widely applied in business with respect to a contractual customer base. For instance, it is an important factor for any business with a subscriber-based service model, including mobile telephone networks and pay TV operators. The term is also used to refer to participant turnover in peer-to-peer networks. Churn rate is an important input into customer lifetime value modeling, and can be part of a simulator used to measure ROI using marketing mix modeling.

Intelligent Promotions Promotions and discounts are powerful tools, but you don’t need to offer discounts and deals to every customer to inspire sales. The key lies in knowing which customers to target with your promotions. Orion reduces the cost of your promotional campaigns and increases their effectiveness. Our system scans user-specific data to find the customers most likely to respond to promotions, especially the ones who won’t make a purchase without a deal. By offering targeted promotions to the right customers, you’ll keep your margins high, avoid needless revenue losses, and keep your brand integrity intact.

Scoring Systems Identifying promising leads can be a gamble. Without effective use of data, you may end up wasting valuable time and resources presenting your products and services to those who will never make it to the closing stage. Minimize the risk with Orion. Orion uses the data collected from your leads to accurately predict which potential buyers are most likely to make a purchase. Orion also identifies the customers most loyal to your brand, which ones may stray to the competition, and what drives your buyers’ behavior. Plus, all of the value scores assigned to your leads and customers will be updated in real time, immediately tracking new data from new leads. You’ll know which leads to chase and which customers to prioritize, without any uncertainty.

Geo Inferencing Optimize your users’ experience based on location as well as preferences. Knowing the location data of your customers helps you provide more tailored services. Whether you deliver fresh cuisine, offer a mobile app for travelers, or seek to bring more locals to your small town shop, locating users can give you a distinct advantage. Orion finds key information about where your customers live and where they spend their time. We can tell you their zip codes, commute times, even their next travel destinations. With this data you can customize your offerings to meet their unique needs. Delight your customers with a more personalized experience of your brand.

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