Short men need fashion love, too. The big and tall have their own specialty clothing stores, as do the plus-size, while guys the size of Daniel Radcliffe (5-foot-5), Tom Cruise (5-7) or Bruno Mars (also 5-7) may find themselves pawing through the offerings in the boys’ department.

But in March, the men’s wear brand Peter Manning, which designs for guys 5-8 and under, expanded its online business and opened a store in Manhattan. Located on the third floor of a building in the Flatiron district, the shop has a discreet presence at street level, as if to acknowledge the mild embarrassment its customers may experience on their way in and out.