by Michelle Kretzer

In another landmark victory for animals, InStyle has become the first major fashion magazine to ban fur from its pages.

In an announcement posted to Instagram, Editor in Chief Laura Brown said that she has avoided photographing or advertising fur since she has been at the helm of the publication, but now the magazine will be officially fur-free.

PETA is sending Brown and the InStyle team chinchilla-shaped vegan chocolates to—as our Senior Vice President Dan Mathews put it—"celebrate this sweet victory for compassion in fashion."

InStyle's decision is the latest in a recent surge of fashion powerhouses—including Michael Kors, Jimmy Choo, John Galliano, Donatella Versace, Donna Karan and Gucci—who have turned their backs on the cruel fur industry following PETA campaigns. We're certain that more victories are soon to come.