The canine-friendly beverage is made with ingredients like turmeric, ginger, and rosemary, as well as bone marrow from either chicken or pork, depending on the flavor. For vegetarian pups, there is a nut-based beverage that replaces the marrow extract with unsalted peanuts and almonds, as well as a full veggie option that utilizes carrots, apples, green beans, celery, oranges, sweet potatoes, and mint.

And no, these dog beers don't actually contain any alcohol. Megan said she just calls them "beers" because they are made using a lot of the same equipment used at breweries, but they skip the fermentation process. Being bar owners themselves, the Longs said they fell back on what they knew best and turned towards the brewing methods they had become familiar with over the years, such as using 7 BBL kettles and filter systems. Once the product is complete, they store it in a similar way to beer by keeping it in glycol wrapped 10 BBL brite tanks until its ready to can.

There’s also a few other secrets to the process of making Good Boy Dog Beer that the Longs intend to keep secret. What we do know, however, is that Good Boy skips the fermentation process and avoids the use of hops in its recipes — which are toxic to dogs — replacing it instead with other high-quality ingredients that appeal to the canine palate.

As for what dog beer tastes like, we didn’t try it, but we know that it’s less flavorful than its alcoholic predecessor.

“It doesn’t taste bad, it’s just really bland to a human,” Megan said, attributing the mellow flavor to the lack of sodium in the mix. “For dogs, the most powerful sense is their scent, so the smell of the beer is what’s most important.”

That explains all the spices they use, and each drink has its own unique, brothy aroma to draw in the pups. None of the aromas are particularly strong, which is a good thing considering that not everyone who goes to a bar wants to inhale the smell of dog food.