

*Content Strategy Idea: Again, assuming I owned a synthesiser import business… I would use this information to create a piece of content that was focused on musicians that I considered pioneers of the synthesiser sound. The article could be titled: ‘10 synthesiser wizards that have pioneered the sound’. The blog would have the Disqus plugin enabled, allowing blog visitors to have add their opinions on-site.

Bonus influencer tip:

This approach would also create a natural opportunity to reach out to expert musicians, industry insiders, and equipment providers, to get their opinion. Those mentioned in the article could be tagged in posts as well.

To get started, find Facebook groups within your industry that have the audience you’re looking to attract. Then, use the publicly available information to identify the admin of the group and reach out.

Here’s the best idea you’ll hear all week :

Go out and find a group that you’d love to get these insights from. All you’ll need to do is befriend an admin and ask to see their analytics. I spent 20 minutes reaching out to the admins above and look what I was able to get.

Many admins are interested in growing the size of their group, so offering to include a link to the group page in your article is a good way to thank them for their help.

Can I find these types of insights, without being given access by an admin?

Unfortunately, it’s impossible to access the Analytics of a group if an admin doesn’t feel comfortable in passing this information on. This may be because they are concerned about the confidentiality of their members, or perhaps they own a business attached to the group that you may be competing with.

You can also take the long view and begin your own group. It will provide these types of insights for you on an ongoing basis.

If you already have an established business and have a good following on your Facebook page, then it will be simple to direct your following to join the conversation on your group.

Begin by looking to see what groups already exist in your content area. Search Facebook and select “Groups” to filter results.