TORONTO, Oct. 12, 2018 /CNW Telbec/ - The Federal Government of Canada is enacting strict branding and packaging restrictions on the legal cannabis market. More specifically, Health Canada has taken the framework of plain packaging tobacco products including cigarettes and cigars, and applied many aspects of that legislation to how legal cannabis products must appear. This mandate from Health Canada limits consumer choice, according to the Consumer Choice Center, and more importantly, prevents consumers from selecting products based on their personal choice.

Speaking at news conference yesterday held in the Centre Block on Parliament Hill, David Clement, North American Affairs Manager for the Consumer Choice Center (CCC) said the Federal Government seems committed to treating adult consumers like children. The branding restrictions placed on tobacco products, and now cannabis products, shows a disturbing trend of paternalism creeping further into the lives of adult consumers. It's a dangerous precedent and raises the question of what products will be targeted next.

"What we've seen is that Health Canada and our federal government are regulating products with complete disregard for consumers, and complete disregard for a continuum of risk. Our worry now is what started with tobacco has moved to cannabis, and now will move to other products, such as soft drinks, alcohol and various other food items," said David Clement, Toronto-based North American Affairs Manager for the Consumer Choice Center (CCC).

CCC has launched the Smokers Vote initiative where consumers of cannabis, tobacco products and cigars can raise their concerns about plain packaging regulations directly with their elected representatives and engage in direct democracy.

About the Consumer Choice Center

The Consumer Choice Center is a global advocacy group focused on consumer choice and market access. The CCC monitors regulatory trends around the world, works with consumers in over 100 countries, and engages with policy makers to highlight how certain regulations impact consumer choice.

For more information: http://www.smokersvote.org

SOURCE Consumer Choice Center

For further information: David Clement, Telephone: 905-220-0704