Let’s face it; marketing can make or break your business. It tends to weigh heavily on the balance sheets, and it takes up a huge chunk of your time too. Unless, of course, you decide to go down the custom printing route.

Printing began in the 3rd century when Chinese innovators came up with the woodblock printing technique. This method involved chiseling out a design on wood, dipping it in ink and pressing the stencil against a garment. As imagined, this process was pretty time consuming, and quality was not guaranteed.

However, these Chinese businessmen got a cheaper way of advertising their business, minus the recurring costs that came with other marketing options.

But it wasn’t until 1959, when screen printing was introduced, that people saw the potential in custom printing. Resorts in Miami, Florida started making T-shirts with their logos – a thing that turned out to be a success. The travel industry also picked up this trend and decorated textiles with promotional info.

Today, you can get a custom design printed on just about anything your heart desires, thanks to development in the printing technology. It has allowed people to go beyond printing on fabric to customizing ceramics, plastics, and even wood.

When it comes to garment printing, you have several options. The Epson F2100, for example, is one of those machines that can comfortably deliver a 3’ by 5’ foot print, operate quietly and, produce high-quality results. That coupled with its relatively small size, makes it one of the best options for home-based businesses.

The Brother GTX, on the other hand, is best suited for industrial purposes. At 4.5’ by 4.25’, this piece of equipment makes it possible to print bigger designs compared to the Epson F2100. The metal frame on this printer protects it from damage. And it is perfect for businesses looking to operate for long hours without compromising on quality or deadlines.

So whether you’re looking for an advertising solution or trying to start a home-based business, merch printing is your best bet. Owning custom stuff has become more of a lifestyle as more people are expressing their political and social views, creating awareness and even amusing onlookers.