from 15.00

8/31/2020 - ALL Standard Elastic Colors Are Now Being Produced in 26mm! ETA: 10/1/2020

7/1/2020 - NEW 316 Stainless Steel 26mm Hardware is Being Produced! ETA: 9/15/2020

6/4/2020 - 26mm Batches Are Rolling Out Daily! Please bear with me as I handle this queue along with my standard strap queue. Current lead time is 8 WEEKS MINIMUM.

5/28/2020 - The First Batch of 26mm Hook Straps Have Shipped!

5/21/2020 - All 26mm Materials Have Arrived! Production begins next week!

5/4/2020 - The Army Green Elastic option is now available! You guys have been showing so much support that I ponied up for an extra color. Thank you! All New 26mm materials are currently en route to the shop!

3/9/2020 Funding Update = $2214 Raised / 110% Funded!

Success! Thank you all so much for such an incredible show of support! The crowdfunding campaign is officially closed, and manufacturing will begin right away. For those that missed out, I will leave pre-orders open, but those orders will not be handled until after all original backer pledge orders have been shipped. So I would expect a few months of lead time for those. Thank you all again for making this happen!

Supreme comfort, Simplified. Introducing: The Hook Strap©; An inconceivably comfortable elastic watch band system that utilizes the industry’s first ever “Hook and Loop” closure system. These dynamic bands are made to order from a proprietary, military-grade Twill-Woven Elastic Webbing, and custom forged Zinc-Plated Alloy “G-Hook” hardware.

And those materials ain’t cheap! This series has grown exponentially since its inception, and is now looking to expand into the hotly requested 26mm size! However, due to its larger-than-average nature, can only reasonably be created by way of crowdfunding the expenditure. But I hear how much you’ve been wanting these! ( looking at you, Garmin community :) ) So here’s the plan:

30-Day Pledge-Based Campaign - This funding run will take place from 2/7/2020 to 3/8/2020. The amount of funds earned over that period of time will go directly toward the purchasing of the new 26mm elastic and hardware. This amount will also determine what material options will be available in the form of a post-campaign survey. The more funding earned, the more colorways for you to choose from!

$2,000 Minimum Funding Goal - This is the bottom dollar amount needed to get this project off the ground; to have the new elastics made and the new hardware cast.

Stretch Goals - Every $400 earned past the minimum funding goal earns a new elastic AND hardware colorway up to Level 5.

Introductory Options - Level 1: $2,000 - Black Elastic with Brushed Silver AND Astro Black Hardware. These will be the only options available at the minimum funding level. Level 2: $2,400 - Army Green Elastic Unlocked Level 3: $2,800 - Dark Roast Brown Elastic and Antique Silver Hardware Unlocked Level 4: $3,200 - Khaki Tan Elastic and Polished Silver Hardware Unlocked Level 5: $3,600 - Lunar Gray Elastic and Antique Bronze Hardware Unlocked Level 6: $4,000 - Flame Orange Elastic Unlocked Level 7: $4,400 - Burnt Red Elastic Unlocked Level 8: $4,800 - Navy Blue Elastic Unlocked Level 9: $5,200 - Dusk Blue Elastic Unlocked Level 10: $5,600 - Marine Nationale Green + Yellow Elastic Unlocked Level 11: $6,000 - Daytona Yellow Elastic Unlocked Level 12: $6,400 - Bubblegum Pink Elastic Unlocked Level 13: $6,800 - Cloud White Elastic Unlocked

Fulfillment Timeline (approximate, depends greatly on pre-order quantity) - 2/7/2020 - 3/8/2020 - Crowdfunding duration. 3/9/2020 - 4/6/2020 - Pledge surveys are sent out. The new materials are produced. And strap construction begins. 4/6/2020 - 5/1/2020 - Full Pre-Order Fulfillment

Transparency - I will post daily funding updates below until the minimum goal is met. After which I will simply cross out each funding level as they’re earned. There will be no tom foolery here! And that’s an NMD Guarantee 👍

UPDATES:

6/4/2020 - 26mm Batches Are Rolling Out Daily! Please bear with me as I handle this queue along with my standard strap queue.

5/28/2020 - The First Batch of 26mm Hook Straps Have Shipped!

5/21/2020 - All 26mm Materials Have Arrived! Production begins next week!

5/4/2020 - The Army Green Elastic option is now available! You guys have been showing so much support that I ponied up for an extra color. Thank you!

04/5/2020 - All backer surveys have been sent! Check your email inboxes/spam folders! :D

3/8/2020 - Astro Black Hardware is now unlocked at the minimum funding goal by popular request.

Success! Thank you all so much for such an incredible show of support! The crowdfunding campaign is officially closed, and manufacturing will begin right away. For those that missed out, I will leave pre-orders open, but those orders will not be handled until after all original backer pledge orders have been shipped. So I would expect a few months of lead time for those. Thank you all again for making this happen!

3/9/2020 Funding Update = $2214 Raised / 110% Funded!

2/7/2020 - The campaign has begun!

SPECS:

The Short Version:

Custom, Durable, Low-Profile, Zinc-Plated Alloy Hardware.

Specially-made 1.5mm thick military-grade Twill-Woven Elastic Webbing.

Double Stitched with Extra Heavy Weight 100% Polyester Thread.

Superbly comfortable. Breathable. Water resistant. Shock resistant. Low-Profile.

Conforms to wrist shape and stretches with your natural movements.

5” - 9” wrist sizes now offered to achieve a perfectly tailored fit.

Wears flat on the wrist; No excess bulk beneath the watch.

Smart Watch Friendly; Allows for full use of any built-in fitness sensors, and provides enhanced accuracy due to the constant positive contact.

Includes one Hook Strap. To be used with the spring bars/retaining pins that came with your Garmin!

Handmade to order right here in the USA 🗽

Satisfaction Guaranteed 👍

The Long Version:

- Quality Hardware: All hardware is custom-made, Zinc-Plated Alloy, forged for the purpose of providing strength and resistance to the elements while on the wrist.

- Like Sweatpants For Your Wrist: The Elastic used for these straps was also specially developed specifically for the task of being worn all day on the wrist. This material has an exceptionally tight yet breathable, soft Twill Weave of polyester and rubber, with reinforced edges that prevents unraveling and shape change when stretched. All in all, it makes for the most comfortable watch wearing experience you’ll ever have.

- Tailored Fit: No matter what size wrist you have, you’ll find no greater amount of adjustability and comfort than you will with the Hook Strap. Now offered in all wrist sizes from 5” - 9”, choose the strap length that best suits the circumference of your wrist. Further adjustment can be handled via the built-in strap slider for that perfect, glove-like fitment. (If you’re in between sizes, go with the larger size. Custom sizing is always welcome, too! Just leave a comment with your order.)



- Ultra Flexible: Probably the most overlooked factor related to wearing watches is that throughout any given day, the human wrist will expand and contract dozens of times when exposed to different temperatures and activities. Leather, steel, rubber and silicone all suffer in some way to these changes, but not Elastic. It will adapt and conform to your every move, both voluntary and involuntary, without you ever noticing.

- Shock Absorbing: The spring bars of your watch are the only thing keeping your precious timepiece attached to your wrist. So why not treat them right? Metal and leather bracelets, for example, are often worn too tight. And when you flex your wrist or bump your watch into something, this puts severe strain upon them. Elastic however, acts as the perfect shock absorber due to its magnificent ability to stretch.

- Through Thick & Thin: Thanks to its synthetic nature, this is a strap that’s right at home anywhere from the office to your next backpacking trip. And when you get back, it’s ready for the pool, or next to it manning the barbecue. This Elastic is incredibly durable, completely water-resistant, and super easy to wash if needed! If that’s not enough, this stuff even meets the mil-spec durability requirements set by the U.S. Armed Forces. No biggie.

**Watch not included. Sorry.

Proudly made by hand right here in California, USA.

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