Dan Gross, president of the advocacy group Brady Campaign to Prevent Gun Violence, says the National Rifle Association incites "fear” in people to increase gun sales.

In the wake of the Sandy Hook Elementary School shooting in Newtown, Connecticut in 2012, Executive Vice President Wayne LaPierre said, "The only thing that stops a bad guy with a gun is a good guy with a gun."

The Brady Campaign counters that in order to curb gun violence, we must "stop the guy from getting a gun in the first place."

While speaking Friday to HuffPost Live about the social impact of school shootings, Gross said the NRA’s message is "misinformation designed to do one thing and one thing only, which is sell more guns. You know, make no mistake, the leadership for the NRA is just a front for the corporate gun lobby. They could care less about the health and safety of the American public."

The NRA did not return The Huffington Post's requests for comment.

Gun control advocacy group Everytown for Gun Safety has identified at least 94 school shootings in 33 states since the Newtown massacre, which left 20 children and 6 teachers dead.

Read more about Everytown's analysis of school shootings here.