We have been very encouraged by how often fans and collectors have asked us about the forthcoming Once Upon a Time Season 1 Trading Cards. As we have finished approvals with Disney, I wanted to share a preview of the cards. The base set consist of 45 cards going through the story of how The Evil Queen cursed the residents of Fairy Tale Land, and how Emma has moved to Storybrooke to be closer to her son and help break the curse.

The Price of Magic chase set focuses on how magic has impacted the characters of Storybrook and Fairy Tale Land. A common theme in the show is that all magic has its price, and the cursed residents have certainly paid a price.

C01 The Evil Queen

C02 Prince Charming

C03 Snow White

C04 Rumplestiltskin

C05 Emma Swan

C06 Sheriff Graham

C07 Henry

C08 Regina Mills

C09 Mr. Gold

We received a lot of awesome costumes and wardrobe material for the show and I think fans are really going to enjoy these awesome cards. For the Fairy Tale Land costumes, similar to the costumes for Downton Abbey, we received sections of the material used to create the costumes. Given that a lot of these costumes are on display and sometimes tour for fans to admire, I completely understand the desire to maintain them whole, and we are still very excited to get the extra materials from the costumers as they are still really great fabrics.

Here is a list of the available cards:

M1 Snow White

M2 Prince Charming

M3 Rumplestiltskin

M4 The Evil Queen

M5 The Siren

M6 Prince Charming

M7 The Evil Queen

M8 Snow White

M9 Prince Charming

M10 The Evil Queen

M11 Snow White

M12 Prince Charming

M13 The Evil Queen

M14 Snow White (Binder Exclusive)

The autograph cards for the 10 confirmed signers (there is one other actor who we have a verbal agreement from, who we will announce as soon as I feel comfortable that we will receive the cards in-house) are broken into “Good” and “Bad” categories. The cards for the “Bad” characters use a blue pallet associated with season one (we will switch to purple for season two), and the “Good” characters have a warmer gold pallet.

The list so far:

Lana Parrilla as Regina Mills / Evil Queen*

Robert Carlyle as Mr. Gold / Rumplestiltskin

Eion Bailey as August Booth / Pinocchio*

Jared S. Gilmore as Henry Mills*

Raphael Sbarge as Dr. Hopper / Jiminy Cricket*

David Anders as Dr. Whale / Victor Frakenstein*

Kristin Bauer van Straten as Maleficent*

Tony Perez as Henry*

Giancarlo Esposito as Sidney Glass / Genie*

and Jessy Schram as Ashley / Cinderella*

We have some truly beautiful sketch cards to include in the boxes, which will be inserted 1 in 25 boxes. These very realistic sketches were drawn by some of the top artists and I have been really excited to see these as they came in to the office.

Artist Roster:

Carolyn Edwards

David Desbois

Francois Chartier

Mikey Babinski

Richard Salvucci

Tim Proctor

The Oversized Redemption for the set is a quadruple Wardrobe card, featuring pieces of material for Snow White and Prince Charming on one side, and Snow White and The Evil Queen on the other. The Redemption Insert cards will be inserted 1 in 80 boxes.





While a lot of this information isn’t new—it has been up on the product page for months—the format for this upcoming set is very new. Instead of the 24-pack blind-reveal box, we will be consolidating the packaging to be straight to the point! The smaller box will include a complete base set, two of The Price of Magic chase cards, and then a combination of four Autograph and Wardrobe cards: either 2 Autograph and 2 Wardrobe cards, or 1 Autograph and 3 Wardrobe cards. Boxes will be packaged 10 to a case.

Variation 1

Variation 2

The question comes down to why we made the change and the simple answer is that I think it will be a better experience for collectors. With such a small base set, opening 24 packs in a box, even with 6 of those packs containing special inserts, I believe would become an anticlimactic experience with a lot of duplicate cards. In this format, fans will get all of the same cards but in a more efficient packaging. I want collecting these cards to be a fun and enjoyable experience, and I really believe this particular packaging strategy is the best option.