I'm sitting at my desk, writing this, on the heels of being at the Boston Pizza Festival. The Boston Pizza Fesitival is now the largest pizza festival in the United States with an attendance of over 25,000 people. People attend this show because of the quality pizza operators that are at the show such as Regina Pizza and The Jersey Pizza Boys.

Full disclosure, I'm the Vice President of Sales & Marketing for Perfect Crust Pizza Liners -- We produce and sell a product that eliminates soggy crust. Once again, full disclosure.

I've been in the "Pizza Industry" for over twenty years and a CONSUMER my whole life - I. LOVE. PIZZA. I'm around pizza operators on a daily basis. The amount of time, thought, work, effort, love, care, energy, labor, sweat and just pure joy that goes into making a pizza is astounding! A good pizza is like a work of art.

Mike Bausch, of Andolini's Pizza, is ALL about "Dough, Sauce, Cheese!" -- He works hard to get those right. It consumes him daily.

Tony Gemignani, a TITAN in the pizza world, has a mantra of "Respect The Craft". Tony lives this mantra! He IS the mantra.

Nino Coniglio, of the Brooklyn Pizza Crew, seems to wear only shirts that say "CAPUTO FLOUR" on them. Why? That brand is quality. Nino knows it. Loves it. Reps it like Nike shoes.

I'm a fan of Carmine Testa and The Jersey Boys - They have passion for Galbani Mozzerella. Why? Because to them, it's the best. They are consumed with finding quality!

The other thing these four men have in common is that they use Perfect Crust Pizza Liners.

Now I know you are thinking, "Okay, here comes the sales pitch!". Kind of... here is my "Pitch" to the pizza operators of America -- You put all this love, care, effort and joy into your pie and then let a 3rd party app deliver it. Nothing against the Uber Eats or Door Dash delivery person, they are good people, BUT they are never going to LOVE (yes, I said LOVE) that pizza like you do.

They don't understand the thought process that went into cheese and dough and pepperoni and sausage and even pineapple (Gasp -- that's another subject!) so why would you not do ALL you can do to protect the integrity of your pizza when they deliver it???? Your pizza deserves a corrugated insert or a Perfect Crust Pizza Liner! Heck, your customers deserve it! Your business deserves it. You can't keep putting things in 9x9 foam containers or a pizza box with a sheet of wax paper - You MUST up your game! Your reputation is on the line.

3rd party delivery apps aren't going away... in fact, they will continue to grow and become more mainstream. Don't let them control the integrity and reputation of your business.

Before you come at me with "the cost" of it all. Raise your price. Period. End of story. Raise your price to cover the cost of improvements in packaging. You won't lose customers over .50 per pizza but you will over poor delivery. Trust me.

At the end of the day, your pizza deserves better.

PS. If you're doing your own delivery, you STILL need a Perfect Crust Pizza Liner. :-)