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Peter Ciccone, who has been the manager of the New York market for the NY Rx Card for about six years, said it’s no secret that Americans are now more concerned about their healthcare than ever.

“You may find that there’s a lapse in your program no matter what insurance you have,” Ciccone said. “Everyone’s gone to the pharmacy, had it filled, and discovered their insurance does not cover it.”

The free NY Rx Card, the marketing manager said, can help ease the strain.

“We help people make their prescriptions more affordable,” Ciccone said. “Nationwide, we do about 30 to 40 million scripts a year. That’s a heck of a volume.”

The program kicked off in June 2012 and is funded through a private equity consisting of pharmaceutical companies and retailers, such as CVS and Walgreens. The coupon card will provide users with Rx medication savings of up to 75 percent at more than 68,000 pharmacies across the country.

The coupon card is pre-activated, enabling users to use it immediately. There are no membership restrictions, income requirements or age limitations and the card may be used by those who do not have prescription drug insurance. And, to ensure customer privacy, all prescriptions processed through the program are confidential.

With the card, New Yorkers have saved a quarter of a billion dollars since 2012.

“Some of our biggest customers are in Queens: whether Jackson Heights, College Point, Astoria, Auburndale — you name it,” the representative said.

“The program is designed to help New Yorkers, and we know it works and its safe,” he added. “It’s one of the few times where something that is free is really free to the user.”

To download the card or learn more about it, visit the New York Rx Card website.