Premier cycling event to be shown live and exclusively by US-based streaming provider.

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Subscription streaming platform FloSports has secured the rights to show the Tour de France on an exclusive basis in Canada.

The Austin-based digital content provider will provide live and on-demand coverage of the premier cycling event from 2020 to 2023 after signing a multi-year agreement with the Amaury Sport Organisation (ASO).

Coverage will be provided on FloBikes, the platform’s dedicated cycling vertical, and via the FloSports app, with viewers able to choose commentary in either English or French.

A FloSports statement noted that the partnership marks the first time that the Tour de France will be broadcast exclusively on a digital platform in Canada.

“It’s always an honour to work with innovative partners like ASO, and we are excited to bring one of the largest and most prestigious sporting events in the world to life in a way that has never been done before,” said FloSports’ director of global rights acquisition, Ryan Fenton.

“This partnership illustrates FloSports’ continued commitment and investment into the sport of cycling and creates an opportunity for the fans to receive unprecedented coverage and content around their favourite events.”

As well as coverage of the Tour de France, the agreement includes live digital rights to the Paris Marathon, which also sits within the ASO event portfolio.

This year’s Tour de France gets underway on 6th July and culminates on the Champs-Élysées in Paris on 28th July.