Website ADA Compliance is a very hot topic in business industry in United States. This article discuss the Top 13 Questions and Answers related to website ADA compliance. The purpose is to create awareness in businesses about the importance for their website to comply with ADA and we suggested some solutions and tips to help beginners from getting cheated or low quality ADA services at high price paid.

Although you may find this article a bit long, you are suggested to pay your close attention if you are new to or had never heard about website ADA compliance. Why? ADA non-compliance in website could get your business sued or even “extorted”!

1. What Is ADA?

ADA is acronym of Americans with Disabilities Act (ADA).

The Americans with Disabilities Act (ADA) is a federal civil rights law that prohibits discrimination against people with disabilities in everyday activities. These activities may include accessing State and local government services, such as voting. They may also include activities in other public places, such as going shopping or eating at a local restaurant. Refer ADA.gov at https://www.ada.gov/ta-pubs-pg2.htm

For example, in architectural and building, ADA requires businesses to create their access and interior accessible to all or any. For example offering handicapped parking, removing barriers, repositioning furniture to clear a path, and providing ramps or elevators instead of stairs.

In communication, businesses have to effectively talk to customers with vision, hearing and/or speech disabilities. To take action, they could provide auxiliary aids and services for them, especially for calls or website issues.

ADA.gov is the official site for ADA. Refer https://www.ada.gov/

The Department of Justice provides technical assistance to help State and local governments understand and comply with the ADA. An important source of ADA information is the Department’s ADA Home Page on the World Wide Web. This extensive website provides access to ADA regulations; all Department ADA technical assistance materials, including newly-released publications; proposed changes in the ADA regulations; and access to Freedom of Information Act materials, including technical assistance letters. The website also provides links to other Federal agencies with ADA responsibilities. ADA.gov

2. Does ADA Compliance Apply To Websites and Who Does ADA Website Compliance Apply To?

Yes, ADA compliance applies to websites. Originally, it is more applicable to State and Local Governments websites. However, recently in Year 2018, 2019, the number of lawsuits involving business websites had increased.

Why Should Websites Be Accessible? The Internet has dramatically changed the way state and local governments do business. Today, government agencies routinely make much more information about their programs, activities, and services available to the public by posting it on their websites. As a result, many people can easily access this information seven days a week, 24 hours a day. Many government services and activities are also provided on websites because the public is able to participate in them at any time of day and without the assistance of government personnel. Many government websites offer a low cost, quick, and convenient way of filing tax returns, paying bills, renewing licenses, signing up for programs, applying for permits or funding, submitting job applications, and performing a wide variety of other activities. The Americans with Disabilities Act (ADA) and, if the government entities receive federal funding, the Rehabilitation Act of 1973 generally require that state and local governments provide qualified individuals with disabilities equal access to their programs, services, or activities unless doing so would fundamentally alter the nature of their programs, services, or activities or would impose an undue burden.2 One way to help meet these requirements is to ensure that government websites have accessible features for people with disabilities, using the simple steps described in this document. An agency with an inaccessible website may also meet its legal obligations by providing an alternative accessible way for citizens to use the programs or services, such as a staffed telephone information line. These alternatives, however, are unlikely to provide an equal degree of access in terms of hours of operation and the range of options and programs available. ADA.gov

Source: https://www.ada.gov/pcatoolkit/chap5toolkit.htm

3. What Are Examples of Accessible Features In Website ADA Compliance?

Based on the technical assistance document issued by Department of Justice in 2003, addressing website accessibility entitled, “Accessibility of State and Local Government Websites to People with Disabilities.”, some examples of accessible features in websites are quoted as follows. Note that this is for State and Local Government websites.

1. When navigation links are used, people who use a screen reader must listen to all the links before proceeding. A skip navigation link provides a way to bypass the row of navigation links by jumping to the start of the web page content. 2. All images and graphics need to have an alt tag or long description. 3. Use alt tags for image maps and for graphics associated with the image map so that a person using a screen reader will have access to the links and information. 4. Some photos and images contain content that cannot be described with the limited text of an alt tag. Using a long description tag provides a way to have as much text as necessary to explain the image so it is accessible to a person using a screen reader but not visible on the web page. 5. Text links do not require any additional information or description if the text clearly indicates what the link is supposed to do. Links such as “click here” may confuse a user. 6. When tables with header and row identifiers are used to display information or data, the header and row information should be associated with each data cell by using HTML so a person using a screen reader can understand the information. 7. A link with contact information provides a way for users to request accessible services or to make suggestions. ADA.gov

Source: https://www.ada.gov/websites2.htm

4. What Are Some Common Issues And The Solutions In Website Accessibility?

ADA.gov (https://www.ada.gov/pcatoolkit/chap5toolkit.htm) had listed some of the common issues and the solutions in website accessibility for States and Local Government websites. Some issues discussed were: Images Without Text Equivalents, Documents Are Not Posted In an Accessible Format, Specifying Colors and Font Sizes, and Videos and Other Multimedia Lack Accessible Features.

Also, it listed some of the considerations when developing website, for example, to include a “skip navigation” link at the top of webpages that allows people who use screen readers to ignore navigation links and skip directly to webpage content; to minimize blinking, flashing, or other distracting features (otherwise to allow a feature to pause or stop these blinking or flashing); to include visual notification and transcripts if sounds automatically play; provide a second, static copy of pages that are auto-refreshing or that require a timed-response; use titles, context, and other heading structures to help users navigate complex pages or elements (such as webpages that use frames).

5. What Are Some Examples of ADA Website Suits?

You can read about examples of ADA website suits in this article titled “THE TOP 10 MOST NOTABLE ADA WEBSITE COMPLIANCE LAWSUITS (UPDATED FOR 2019)” at https://www.atilus.com/top-10-ada-lawsuits/ . This article had listed some of the famous business which you might be familiar of.

Seyfarth Synopsis had reported that website accessibility lawsuits filed in Federal Courts had increased from 814 cases in 2017 to 2,258 cases in 2018, and projected at 2,408 cases in 2019 (with 7% increase over 2018’s number). On average, there were approximately 7 website accessibility lawsuits filed per day.

Based on States, the top 3 states with highest number of cases in 2019 were New York, Florida, and California. These were followed by by Pennsylvania, Illinois, Massachusetts, Wisconsin, and other states.

Source: https://www.adatitleiii.com/2019/11/federal-website-access-lawsuit-numbers-increase-7-percent-in-2019-with-possible-bump-from-supreme-court-denial-of-cert-in-dominos/

In “USABLENET RELEASES ITS 2019 ADA WEB ACCESSIBILITY AND APP LAWSUIT REPORT”, UsableNet Blog had posted that:

In 2019, the UsableNet research team reviewed 2,235 new Website lawsuits and found: – The rate of filing for ADA Website lawsuits continues at one-an-hour

– 66% of top retailers and 60% of top Restaurants received Website lawsuits

– 21% of lawsuits are against companies that have been sued in the past for digital inaccessibility

– New law firm Leaderboard Total Number of ADA Web and App Accessibility filed cases reached one-an-hour in year 2018 and is holding in 2019. The 2019 year total of 2,235 cases was slightly below the 2018 year total of 2314, due to plaintiff lawyers waiting for the Supreme Court to decide not to hear the Domino’s case. The previous year of 2017 total was 814 and the 2016 year total was only 262 cases. Retail was the most targeted industry with over 60% of all cases (1347 cases). Second was Food Service with 202 cases, Entertainment and Leisure had 194 cases. Travel had 157 case. Self-service saw 60 cases and Real Estate had 49 cases. 21% of all cases in year 2019 were companies sued multiple times, demonstrating that unless you act fast, there is a high probability of receiving another. Companies with multiple brands and/or multiple websites and apps are most targeted. There were a total of 2235 cases in year 2019 with 479 being companies sued for the second or multiple times. UsableNet Blog

Source: https://blog.usablenet.com/usablenet-releases-its-2019-ada-web-accessibility-and-app-lawsuit-report

6. ADA Website Supreme Court Decision, And Why This Matters?

As posted By Seyfarth Shaw LLP on October 7, 2019, the Supreme Court Decision on Domino’s Pizza’s petition was not a good news for businesses. With the decision from Supreme Court, it was anticipated that disability rights advocates will likely bring more lawsuit fillings.

The Supreme Court today issued its much anticipated decision on Domino’s Pizza’s Petition for Certiorari in the Robles v. Domino’s website accessibility case, and it is not good news for businesses. Business groups had hoped that the Supreme Court would take up the Domino’s case and issue a decision that would end — or at least minimize — the tsunami of website accessibility lawsuits that have hit public accommodations nationwide. That has not happened, leaving the business community with no real options for relief. The Department of Justice has no plan to issue any regulations on website accessibility and the likelihood that Congress will take any legislative action is low. The decision is a significant victory for disability rights advocates and the cottage industry of plaintiff’s lawyers who will likely celebrate with more lawsuit filings. Refer Seyfarth Shaw LLP

Source: https://www.adatitleiii.com/2019/10/supreme-court-declines-to-review-ninth-circuit-decision-in-robles-v-dominos-exposing-businesses-to-more-website-accessibility-lawsuits/

You can read more details about this news in this article: “Supreme Court hands victory to blind man who sued Domino’s over site accessibility” at https://www.cnbc.com/2019/10/07/dominos-supreme-court.html

7. Website ADA Compliance 2020 And Beyond, What Is The Prediction?

Website ADA Compliance 2020 and beyond was predicted by UsableNet Blog in their article titled “7 PREDICTIONS FOR ACCESSIBILITY IN 2020 AND BEYOND” could be access at https://blog.usablenet.com/7-predictions-for-accessibility-in-2020-and-beyond . This article states that there’s no reason for lawsuits to slow down. Plaintiffs (a person who brings a case against another in a court of law) keep winning. One especially notable victory for disability advocates in 2019 was the United States Supreme Court’s decision to not hear Domino’s petition.

PREDICTION 1- LAWSUITS AT ALL LEVELS WILL INCREASE PREDICTION 2- LESS CORPORATIONS WILL TAKE A “WAIT AND SEE” APPROACH PREDICTION 3- CMS PLATFORMS WILL LAUNCH ACCESSIBLE TEMPLATES PREDICTION 4- RETAIL PLATFORMS WILL LAUNCH A11Y TUTORIAL AND EDUCATION PREDICTION 5- WEB AGENCIES HAVE TO TAKE A11Y RESPONSIBILITY PREDICTION 6- ALL MAJOR COMPANIES WILL HIRE OR APPOINT AN A11Y EXPERT PREDICTION 7- THE DIGITAL WORLD WILL BECOME MORE ACCESSIBLE! UsableNet Blog

8. Is There Any ADA Website Regulations And ADA Website Accessibility Guidelines?

Currently, there is no website accessibility law or regulation for private entities in United States. However, Web Content Accessibility Guidelines (WCAG) Level AA is always referred by Courts. We will discuss more about WCAG later.

9. How To Test Website For ADA Compliance?

You can test your website for ADA compliance by using the following free online website ADA scan:

https://wave.webaim.org/

https://www.powermapper.com/products/sortsite/checks/accessibility-checks/

https://achecker.ca/checker/index.php

You shall take note that automatic scan might not always provide you the full picture of your ADA compliance. Therefore, we suggest you to go for Manual Audit and User Testing (optional) for more thorough testing. Manual Audit and User Testing would be discussed further later in this article.

10. How To Make Website ADA Compliant?

a. Immediate Action (Instant, But Not Fully Compliance)

We suggest To Install ADAComply v2.0

ADAComply v2.0

ADAComply v2.0 is a cloud based software which install ADA widget and Accessibility Policy instantly (yes, done in less than 5 minutes if you are accessible to your website header or footer code area). This ADA widget contains features: Text to speech, Zoom feature, Cursor select, Reader font, Highlight feature, Alt text for all images and graphics, Dark mode, Auto-create an accessibility compliance statement, and etc.. Check out and click the Red Disabled Icon at Bottom Left of this page.

It works on any type of website – wordpress, html, wix, convertri, mobilefirst, clickfunnels, convertri, shopify, etc. As long as you can paste pixel code, it should work.

ADAComply v2.0 cost only around $69 one time fee (From time to time, there is slight changes in price). You can install up to 10 websites per $69, which means, in average $6.90 per website.

ADAComply 2.0 Widget

ADA Comply works in three simple steps:

STEP 1: Once purchased, add a new website to your ADAComply dashboard with your web URL address.

STEP 2: Click to copy the ADAComply generated code to your website.

STEP 3: Paste the code in your website’s footer. That’s all!

After that, you need to generate Accessibility Policy Statement at setting area. In the setting area, there would be a checklist/checkpoints where you need to update and customize your planning and action taken to improve for your website.

ADA Areas To be Improved

These planning and actions will be generated as part of your Accessibility Policy Statement:

Accessibility Policy Statement

Please Take Note That The above is just sample only and you shall fill up your own plans.

Affiliate Disclaimer: We are affiliate to ADAComply v2.0 and we do earn commission for purchase you made. However, we rest assure that the affiliate link will not incur additional cost to you.

If You Search ADAComply v2.0 in Google, others might offer you their bonuses if you purchase through their link. However, we don’t. This is because we had already given you the best bonus, that is, we had made initiative to reach you with extra effort in order for our target to have your Business to access to this piece of important information about ADA Compliance.

However, if you insist to have our Bonuses, we had compiled around 70 Bonuses related to Digital Marketing and Training, and will be given to those who purchase ADAComply v2.0 through our link above. Refer our Epic Bonuses by NOW.

Kindly support us in order for the sustainability of this site and for us to try to reach more businesses like you to try to create awareness on the seriousness to comply ADA in business website. We hate to see Businesses becoming victims of ADA compliance lawsuits.

b. Immediate Follow Up Action (Manual Works, Might Take Some Time, But It Is To Be Done As Soon As Possible To Achieve 100% ADA Compliance)

By having ADAComply v2.0 as immediate action (ADA Widget and Accessibility Policy Statement) in place, you are buying some time for you to engage Website Designer or ADA Consultant or have your own in house Webmaster to quickly audit, study, decide and improve your business website (manually) in those areas necessary to achieve the intended level of compliance. Web Content Accessibility Guidelines (WCAG) outline three standard conformance levels: A, AA, and AAA. Level A is weaker and AAA is stronger. For business, you might want to go for Level AA or Level AAA. As the nature of complaint, lawsuit, and interpretation on ADA compliance in website by Court might vary from case to case, to avoid lawsuit to hit business, this immediate follow up action is important for businesses to have their website to be designed or improved to meet the highest level of compliance at the shortest time frame as possible after implementation of the Immediate Solution.

As it will take some time due to manual works (which we will discuss more about this in the next questions and answers), this manual improvement and fixing to your existing website is the core and only effective solution to your website ADA compliance and it shall be implemented fast.

c. Long Term Action (Continuous Process)

As our World is evolving and technology is getting more advance, it is important for business website to be updated to meet the Consumers’ expectation and the latest ADA requirements during the time. Therefore, as long term solution and sustainability, it is suggested that continuous ADA Compliance monitoring, audit, review, and improvement is to be set as part of agenda in business policy in order to ensure the business website is always comply with the latest ADA requirements.

We observed and agree with the rumour that Website ADA Compliance is a huge market for some parties out there to earn quick money, by hitting those businesses with website not ADA compliant and suck money from them. Settlement might cost from thousands, hundred thousands, or even million dollars to businesses, depending on the nature of the case and the size of your business. As the current situation is not favouring the businesses, it is anticipated that more and more lawsuits will be filled, and more and more entity will take part in this huge market to hunt down those businesses with website not complying ADA. As reported by UsableNet Blog, the rate of filling of website ADA lawsuits in 2019 was one-an-hour (we assume UsableNet Blog was looking at 8 hours working day).

With ADAComply v2.0 installed and ADA Widget and Accessibility Policy Statement available in your website within 5 minutes, we opine that it will play some role to temporarily improve your website and to reduce the possibility for your business website to be targeted by those hunting parties.

With that said, it is important not to stop at Immediate Action and you shall not delay the Immediate Follow Up Action to manually fix your website in an urgent manner. ADA is a strict liability law, which means there is no excuses/defenses for violations (for example, ignorance, web developer is working on it, etc.). There is no automation tool which can turn your website fully comply with ADA. Only manual improvement will solve the ADA compliance issues.

For 100% Compliance By Manual Fixing, We Suggest You To Engage EqualWeb For Their Premium Plan

EqualWeb in their Premium Plan (Full remediation) offers custom-able solution, with both Automatic + Manual works. The remediation process is done by EqualWeb accessibility experts. For this Premium Plan, it offers Accessibility Certificate + Warranty up to $1,000,000.

Based on our observation, this is the only Accessibility Company which we find that offers Warranty up to $1,000,000 in their services (Premium plan only).

The Automatic Widget offered by EqualWeb could be easily installed (also by installing one-line-code to your website) and the widget offers far more features than common ADA widget available in the market, which includes: Color adjustments, Font adjustments, Cursor adjustments, Highlight links and headers, Text reader, Dictionary, Text magnifier, Readable mode, Image descriptions, Voice commands, Keyboard navigation, OCR – Automatic alternative text technology, Blinks blocking, Screen reader adjustment, Smart navigation, Send feedback option, Accessibility statement and certification of performance, and etc..

EqualWeb Widget (Screenshot 1)

EqualWeb Widget (Screenshot 2)

EqualWeb Widget (Screenshot 3)

So far, based on our observation, EqualWeb had offered the most comprehensive ADA widget we can find in the market.

Affiliate Disclaimer: We are affiliate/referral to EqualWeb and we do earn commission for purchase you made. However, we rest assure that the affiliate link will not incur additional cost to you.

Kindly support us in order for the sustainability of this site and for us to try to reach more businesses like you to try to create awareness on the seriousness to comply ADA in business website. We hate to see Businesses becoming victims of ADA compliance lawsuits.

Keep reading, we will provide some tips to you on what are those important scopes of ADA services should be included when you engage an ADA Expert.

11. How Much Does ADA Website Compliance Cost?

As Website ADA Compliance could be a huge market for ADA Consultants and Expert, to gain as much as profit, every entity who want to take part to earn from this market might claim that they are “ADA Consultant and Expert”. So, beware of the “fake expert” who might use those ADA software which are cheaply available in the market to deliver their “ADA services”, but are charging high cost to those business owners who are desperate to have their website made ADA compliant. We suggest some tips to help you to get your ADA to be implemented without you being “slaughtered” or to avoid you are getting nothing out of what you had paid.

a. Website ADA Scan

You can get online website ADA scan for free. Refer to free scanner listed in one of the previous questions and answers above.

b. Website ADA Audit

To avoid “fake expert”, whenever you approach any website ADA audit services, please ask them whether they are just providing a automatic scan report which you know you can easily generate from above free website ADA scanner or they are performing a true manual audit.

Please take note that a true ADA audit is more than scanning and generating report with automated tools or scanner. On top of automated scanner, ADA audit shall further involve manual audit by expert. An automatic scan might not always provide you the full picture of the issues in your website ADA compliance.

The cost of ADA audit is depending on the size of your website.

c. Website ADA Widget And Accessibility Policy Statement

From the previous questions and answers, you know that the cost for the installation of ADA Widget and Accessibility Policy Statement might cost around $70 with ADAComply v2.0 and it can be installed to up to 10 websites.

Stay away from any “ADA expert” who might want to charge this same basic scope of services at a cost higher than ADAComply v2.0 price.

As you know, the automated tools and overlay might not actually resolve your website accessibility issues. We suggest you not to spend too much time and cost on automated software.

If you think that ADAComply v2.0 is too cheap (good enough for blog or personal sites), but you need a better and more comprehensive ADA widget and Accessibility Policy Statement for your Business, you can consider EqualWeb, which is more suitable to bigger business websites at cost as follows:

Fee Plan – $0 (However, limited widget features, no Accessibility statement and no certification of performance, Up To 50% compliance)

Small Plan – $29/month (Up to 100 pages/10K monthly visits, Up To 95% compliance)

Medium Plan – $39/month (Up to 1000 pages/100K monthly visits, Up To 95% compliance)

Large Plan – $89/month (Up to 10000 pages/1 Million monthly visits, Up To 95% compliance)

Premium Plan – Custom Pricing (All sized websites/Unlimited monthly visits, 100% COMPLIANCE Remediation + $1,000,000 WARRANTY )

We have done our searching and so far we find that this is the best ADA widget available in market if you need the best. Don’t believe? You can bookmark this page, go to do your own search, and later come back to this page to purchase from here.

d. Website Manual Improvement To Meet 100% ADA Compliance

This improvement means making changes manually to your existing website (website code) in those areas as recommended by Web Content Accessibility Guidelines (WCAG), which was developed by the World Wide Web Consortium (W3C), an international community that develops open standards to ensure the long-term growth of the Web.

Business website might want to achieve Level AA or Level AAA in level of conformance. Here is the Overview and Quick Reference of WCAG. Currently, the most commonly referred are WCAG 2.0 and 2.1.

Overview: https://www.w3.org/WAI/standards-guidelines/wcag/

Quick Reference: https://www.w3.org/WAI/WCAG21/quickref/

WCAG 2.1: https://www.w3.org/TR/WCAG/

We opine that during your search for ADA Consultant or Expert, one important criteria that you must check is whether the Consultant or Expert is really familiar with WCAG or they are just newbie who start to join ADA compliance field and start to read about WCAG.

The ADA Consultant or Expert should be able to validate compliance through a number of human checks, evaluating the underlying code, reviewing color contrast, testing with the tools that people with disabilities use such as Dragon Naturally Speaking, ZoomText, JAWS, checking keyboard access, creating a robust and custom web accessibility policy.

It is suggest that if your business is big and you are serious about ADA compliance in your website, try to look for Consultants or Expert who can provide an Accessibility Certification and accessibility certification seal that can be posted on your website after they had done improvement to your website.

Read about W3C Web Content Accessibility Guidelines 2 Conformance Logos here https://www.w3.org/WAI/standards-guidelines/wcag/conformance-logos/

As this step involves manually remediation or fixing or retrofitting of your existing site, or even to rebuild a new website if the condition of your website is too bad to be fixed for ADA, this works or services is not what any newbie can do.

Beware of some Tom, Dick, and Harry who might claim as “ADA expert” and charge you hundred to thousands dollars, but ending up just helping you to install ADA Widget and Accessibility Policy Statement only, without the actual manual improvement to your existing website to comply with recommendation in WCAG. This manual fixing is the core solution for your website to actually accessible or comply to ADA.

The cost of this manual improvement varies, depending on the size of your website, the scopes of services, and the level of conformance you might want to have.

If you ask our opinion on suitable ADA Consultant or Company, we suggest you to go for Premium Package (Full Remediation by Automatic + Manual Process) offered by EqualWeb.

The Premium Plan includes some of the most important services you need to get your website 100% comply with ADA. These important features includes the followings:

Manual Audit

Full Remediation

Accessibility statement and certification of performance

Accessibility certificate + Warranty up to $1,000,000

As it involves manual works, it might take 10-30 business days for your website to reach full compliance.

The price for Premium Plan is CUSTOM PRICE.

e. User Testing (Optional)

You can engage ADA Consultant to perform User Testing (testing with the tools that people with disabilities use such as Dragon Naturally Speaking, ZoomText, JAWS, and checking keyboard access). This step by using actual tools can help to confirm the actual accessibility and further identify issues which may not have noticed otherwise, driving more thorough compliance assurance.

We had contacted EqualWeb who inform that they can provide User Testing in their Premium plan if they are specially requested.

12. How To Minimize Your Website Exposure To Surf-By Lawsuits

A surf-by lawsuit is some lawsuit which was brought by some parties who have never even visited your commercial establishment, but instead simply visited your website from the convenience of their home.

Very often, https://wave.webaim.org/ or any other similar automatic scanner has been used by newbie as reference to establish their “claim” that your website is not comply to ADA.

What is wave.webaim? In their homepage, it says “WAVE can identify many accessibility and Web Content Accessibility Guideline (WCAG) errors, but also facilitates human evaluation of web content. Our philosophy is to focus on issues that we know impact end users, facilitate human evaluation, and to educate about web accessibility.“

Although we know that automatic scanner is always not perfect and might give false positive, receiving demand letter due to this might be frustrating, as businesses might need to hire Attorney to make reply and this involve extra cost and time.

In order to minimize your website exposure to this kind of demand letter or claim, whether you like it or not, we suggest you to manually remediate your website code to achieve zero (0) error in wave.webaim scan (and/or some other automatic scan) for all your website pages, starting from your homepage.

As an example, We show you our homepage (which is this particular article) which we had managed to remediate to achieve zero (0) error and minimum Alerts. At the bottom left, you can see the scan result shows message “Congratulations! No errors were detected! Manual testing is still necessary to ensure compliance and optimal accessibility.“

Screenshot Wave

Please take note that you might face some issue to remediate to zero (0) alert (which 0 alert is not necessary for this website to get Congratulations message). We found out that we could only remove the 3 alerts (caused by title text of our website name) by removing our logo and remove or modify our website name to other name, which we feel is nonsense to us.

Useful Tips: wave.webaim is very sensitive. We suggest that every time after you make changes to those important page (your homepage, contact form, etc.), make a scan in wave.webaim and follow up remediation if necessary. We had encountered situation where new errors appeared after changes we made to that particular page. Note: wave.webaim could only scan and report one page at a time (not total scan your whole website in one scan). You might want to run it for all your pages. Different page might give different scan results. To do that, just click and visit the next link in your page to go to the other pages.

If you do not know how to remediate those most important pages, for example your homepage and contact form (or try to do at all pages) by yourself or through your Webmaster, please contact EqualWeb and make special request to them in their Premium Plan. They can do this for you.

13. How To Fight ADA Website Lawsuit And Why Your Accessible Policy Statement Matters?

To fight ADA website lawsuit, you have to get an ADA Defense Attorney.

If you want to listen to our suggestion, we will suggest The Karlin Law Firm, visit their website https://www.karlinlaw.com/ada-accessibility-law/ to read more about this ADA Defense Attorney. Please be informed that we are NOT affiliated, associated, authorized, endorsed by, or in any way officially connected with The Karlin Law Firm. We suggest them because we read about them and we feel that they are one of the best ADA Defense Attorney. They defend ADA Website or App lawsuit, including claims regarding incorrect or no Website Accessibility Statement.

As Accessibility Policy Statement is one of the important piece of ADA document you show in your website, we would suggest that after your ADA Consultant had custom made your policy, get comments from your ADA Attorney and return to your ADA Consultant for amendment if necessary. Only with the cooperation between ADA Consultant and ADA Attorney, you can make sure your Accessibility Policy Statement is not problematic. You might want to read this article https://www.karlinlaw.com/accessibility-statements-for-websites/ posted by The Karlin Law Firm.

Conclusion

Website ADA Compliance is a must and business website owners (or might even applicable to every website owner) in United States have no choice but to have their website made to comply ADA.

ADA Abuse is widely happening and we can read about articles about weaponization of the ADA and business becoming victims of extortion and lawsuits. This involve both big and small businesses (more likely and easily to be targeted).

ADA Consultancy Services and Software industry is booming, with many newbies start to take part in this field to make money from the market.

As it is just the matter of time before businesses get demand letter/lawsuit, it is advisable for businesses to act immediately to improve their website to comply with ADA. The nearest guideline which could be referred is WCAG 2.0 and 2.1 to Level AA or Level AAA.

Although we are affiliate and referral to ADAComply v2.0 and EqualWeb, we committed to give our honest opinion and suggestion to the best of our knowledge for the Reader(s)’ best benefit. We wish to create awareness in business Owners in order for them to appreciate and alert on ADA compliance.

ADAComply v2.0 is suggested best for website owners who want some ADA widget to be implemented within 5 minutes of time. It is also best for individuals or blog owners who want their website to have some ADA widget and Accessibility Policy Statement at a very reasonable one time cost.

However, for business who are serious in having a more comprehensive ADA widget and who want a real website ADA compliance, only manual remediation or fixing to the existing website would be the real solution. We suggest EqualWeb or more specifically, their Premium plan, because they offer both automatic + manual works, together with options for business website owners to make special request to have website remediate to get zero (0) error in wave.webaim and user testing. Moreover, the Premium plan also includes Accessibility certificate + Warranty up to $1,000,000, which are great for businesses.

Although it is difficult to stop any party to file lawsuit against another party, what businesses can do is to get ready by investing some money and time to try to make website as comply with ADA as possible, and with continuous monitoring and improvement, to minimize business getting targeted or hit because of ADA.

Before getting an ADA Consultant or Expert, make sure you know about some basic knowledge about the scope of services and prices, in order to avoid getting low quality services/results at high price paid.

Oh, it was reported that ADA lawsuit involving mobile app had started. We do not discuss this in this article but you may want to ask your ADA Consultant and Attorney about mobile app if you have one. Also, how accessible your website if users visit your website from their mobile phone or mobile browser.

We are trying to reach out to more businesses to create awareness, therefore your support is very much required for the sustainability of this site. After reading this article, if you had decided to go for ADAComply v2.0 and/or EqualWeb, we hope you can come back to this page to purchase from the links in this page. We appreciate you to bookmark this page.

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