Social Media Video Requirements for 2017

Social media has become an enormous advertising platform. We’ve previously discussed how video is the new business essential, especially when it comes to spreading your brand. However, marketing via video isn’t as straightforward as it may seem. Each social media site has different video technical specifications: the ideal aspect ratio, minimum resolution, maximum file sizes, and more. Social media ad spending is likely to exceed $35 billion globally in 2017, so to help you take advantage of this opportunity, we have provided the tech specs for each popular social platform.

Facebook

Resolution: 1280×720

30 fps maximum

Aspect Ratio: 16:9 (Landscape) or 9:16 (portrait)

Codec: H.264 video compression, high-profile preferred

Video length: 120 minutes maximum

File size: Up to 4 GB maximum

YouTube:

Resolution: 1920 x 1080 (1080p)

2560 x 1440 (1440p)

3840 x 2160 (2160p)

Aspect Ratio: 16:9

File type: MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, WebM

Video length: 12 hours maximum length

File size: 128 GB maximum

Ads:

• Non-skippable video length maximum is 15 or 20 seconds (30 seconds in some regions).

• Mid-roll video length minimum is 30 seconds.

• Bumper video length maximum is 6 seconds.

Twitter

Resolution: 1280 x1024 or 640 x 640

40 fps maximum

File type: Desktop: MP4 and H.264, with AAC audio

File type: Mobile: MP4 and MOV

Video length: 2 minutes and 20 seconds maximum

File size: Up to 512 mb

Snapchat:

Resolution: 1080×1920

Aspect Ratio: 9:16

File type: MP4 and MOV

Video length: Less than 10 seconds (minimum of 15 seconds for ads).

File size: 32 MB file size (1 GB for ads)

Instagram

Resolution: 1080 width, height is variable

30 fps maximum

Aspect ratio: 1.91:1 (landscape)

4:5 (vertical)

1:1 (square)

File type: MP4 or MOV

Video length: 15 minute maximum

Video length: 3 – 60 seconds

File size: 4 GB maximum

LinkedIn:

Resolution: 240p minimum resolution25 fps maximum

Aspect Ratio: 9:16

File type: MP4 or MOV

Video Length: 30 minute maximum

File size: 2 GB maximum