The New Year’s eve is drawing closer, and people are already on the task of drafting their New Year’s wishes. However, everyone who wishes to send out new year’s wishes to their contacts via SMS should make note that the pre-new year’s eve i.e. December 31 and the new year’s eve, January 1 every year have been considered as blackout days for many telecom operators. But in its latest move, the government led telecom operator, Bharat Sanchar Nigam Limited (BSNL) has done away with blackout days. This means that BSNL subscribers won’t have to worry about running out of balance in case they try sending out messages to their contacts while using STVs or SMS packs. BSNL also confirmed that there wouldn’t be any Blackout days in 2019 as well.

BSNL Trashes Blackout Days Entirely

To recall, the first time that any telecom operator did not resort to blackout days was when Reliance Jio made its entry into the telecom segment in September 2016. After the introduction of its very competitively priced plans, other telcos also had to make drastic changes to their pricing and portfolio to stay up to date. Following on the footsteps of Reliance Jio, now the state-run telecom operator BSNL has also announced that it would be removing all its blackout days meaning that subscribers will be able to take advantage of their STVs and tariff vouchers uninterrupted even during holidays, major festivals and occasion like New Year’s Eve. This new change by BSNL is not limited to any one circle, but it will be valid for all circles. Therefore, any of the BSNL subscribers who would like to send SMS to their contacts or ring up their contacts using the special vouchers or tariff plans will be able to do so without any interruption, and they won’t be charged at the standard rate of Rs 3 per SMS.

BSNL Takes the Consumer-Centric Approach

As of late, BSNL has been tweaking its strategies to take the more consumer-centric path. The state-run telecom operator is clawing its way back into the competitive telecom turf. Besides making many revisions to its tariff plans, BSNL has also launched attractive data plans, vouchers, festive offers and more to lure in the customers. Not only that, but the biggest highlight of the operator currently seems to be its take on talk time recharges. While the other private telcos like Vodafone Idea and Bharti Airtel have decided to do away with talk time recharges, BSNL still offers the talk time plans in its portfolio thus making its name in the good books of subscribers. Combine this with the fact that BSNL is rapidly working to launch its 4G network across the country; we can definitely expect BSNL to maintain its position in the market and maybe even improve its situation financially.