Vince Zampella, co-founder and CEO of video game developer Respawn Entertainment, will now head up the Los Angeles outpost of DICE, a game studio headquartered in Sweden that is best known for the Battlefield and Star Wars: Battlefront series.

The news was revealed in a Los Angeles Times feature published Thursday morning, in which Zampella discussed the new venture. The studio, which operates independently from Respawn and DICE Stockholm, will work on a new game that has yet to be revealed. All the studios are under the umbrella of publisher EA, which fully acquired DICE in 2006 and Respawn in 2017.

Zampella told the Times that the Los Angeles studio will "probably rebrand" and drop the DICE name. "We want to give it a new image. We want people to say, ‘This is a destination you can go and make new content,'" he said.