Sheislane Hayalla claims rival, Carol Toledo, bought the Miss Amazon title. The winner represents the Amazon state at the national Miss Brazil contest

This article is more than 5 years old

This article is more than 5 years old

A Brazilian beauty pageant took a bizarre turn on Friday, when the first runner-up snatched the crown off the winner, refusing to accept her loss.

Sheislane Hayalla is justifying her reaction by claiming her rival, Carol Toledo, bought the Miss Amazon title. Pageant organisers could not be reached for comment.

At the crowning ceremony late on Friday, Hayalla initially hugged her opponent as the winner’s name was announced. Seconds later, as a woman adjusted the crown on to Toledo’s hair, Hayalla stepped forward to snatch the tiara violently from her head and throw it on to the stage before storming away.



The winner of Miss Amazon represents the state in the national Miss Brazil contest. It was unclear whether Hayalla would keep her status as Miss Amazon first runner-up.