European mega-retailer TK Maxx has confirmed it will open in Australia, selling heavily discounted designer clothes and homewares.

TJ Maxx, like other off-price retailers and fast-fashion chains such as Zara and H&M, offers chic and trendy clothes at lower prices to lure shoppers from department stores such as Myer and David Jones.

Spokesperson for the company Tessa Buenen told Inside Retail TK Maxx's 'off-price' model is unique to the Australian market.

European mega-retailer TK Maxx has confirmed it will open in Australia, selling heavily discounted designer clothes and homewares

Shoppers are excited about TK Maxx opening in Australia (Facebook post pictured)

TK Maxx stocks major brands, up-and-coming-labels and 'one offs' at reduced prices, and is set to disrupt Australia's department store sector (stock image)

MEET TK MAXX TJX Inc.’s brands include TK Maxx, Marshalls and HomeGoods. TK Maxx currently operates over 500 stores throughout the UK, Ireland, Germany, Poland, Austria and The Netherlands. It offers men’s, women’s and children’s apparel as well as toys, bath and beauty products and homewares ranging form kitchen utensils to furniture. Advertisement

'Australian shoppers are extremely savvy and value orientated, so we think our offer is going to be a winning formula here and we're very excited about our growth opportunities for this market,' she said.

The company currently owns 35 Trade Secret outlets across Australia and will start converting them to TK Maxx stores from April, with a number of new locations set to open throughout the year.

TK Maxx is famous for its 'treasure hunt' shopping experience because customers love 'the thrill of the find,' Ms Buenen said.

'Because of the way we buy, we have several deliveries per week with thousands of new products hitting shop floors. This means that no two stores are the same, and with new products arriving regularly there will always be something new and fresh for shoppers to discover on a visit to our stores,' she said.

As an example of the savings Australians are set to make, Moda In Pelle black heels normally retail for $110 AUD but TK Maxx is selling them online for only $25 AUD.

Trade Secret is part of TJX Companies Inc., a leading 'off price' apparel and homewares retailer in the US and worldwide.

TJX is headquartered in the US and operates over 3,600 stores globally.

'There's certainly lots of expats and Australians here who are already familiar with the brand so we're excited to bring TK Maxx to Australian shores,' Ms Buenen said.

Urbanears headphones normally retail for $144 AUD, TK Maxx is selling them online for $41 AUD

William Hunt silk tie (left) normally retails for $110 AUD, TK Maxx is selling it online for $12 AUD. Moda In Pelle black heels (right) normally retail for $110 AUD, TK Maxx is selling them online for $25 AUD

TK Maxx is headquartered in the US and operates over 3,600 stores globally