Taylor Swift is a genius. Whether it comes to songwriting or singing or promoting herself. Taylor is one girl who needs no help. With her legion of followers and fans, Taylor has managed to stay a relevant superstar in today’s tumultuous world where fame is fleeting. This is reflected in her newest master plan to keep her fans watching the video of her new song ‘ME1’ which released at the end of April.

The bright and colourful, cheery video supposedly holds clues to Swift’s upcoming seventh album. Forcing her fans to watch and re-watch the video in the hopes of finding something they have missed.

Swift also supposedly dropped hints through her latest cover for Entertainment Weekly. She enjoys her fans detective minds and regarding her fans, inquisitive behavior has said “I’ve trained [my fans] to be that way (…) I love that they like cryptic hint-dropping. Because as long as they like it, I’ll keep doing it. It’s fun. It feels mischievous and playful.”

Swift says in the same interview that this album will be more personal than her 2017 album ‘Reputation’ and “will have more of a fingerprint”. It will display more of a singer-songwriter dynamic.

While her legions search for hidden meaning in her existing work, all we can do is wait till Taylor lets us in on her newest project.