In what began on Tuesday, September 4 on the first day of Senate confirmation hearings for Supreme Court nominee Brett Kavanaugh, leading national women’s group UltraViolet blanketed Capitol Hill with an ad campaign that’s quite ingenious.

The message was simple: “Roe v. Wade is more popular than Brett Kavanaugh.” That’s because, as the group states, polls that show that 71 percent of voters in the United States believe that Roe v. Wade should not be overturned, while Kavanaugh’s approval rating is only 37% – making him the least popular Supreme Court nominee in decades.

The ads will be on posters throughout Capitol Hill and on taxi cabs throughout the city. View the poster ad here as well.

“If Brett Kavanaugh is appointed to the Supreme Court, he will undoubtedly be the deciding vote to gut Roe v. Wade and criminalize abortion, bringing us back to a dark chapter in this country’s history that forced women into unsafe, illegal abortion,” said Karin Roland, Chief Campaigns Officer of UltraViolet.

“There is a reason that support for Roe is at a historic high while support for Kavanaugh is at a historic low: The American public understands what is at stake with this vote,” Roland added.

“A Supreme Court with Brett Kavanaugh on it will roll back the rights of hundreds of millions of Americans, turn the clock back on decades worth of progress for women, for the LGBTQ community, for African Americans, for workers, and cement the worst of Donald Trump’s policies for generations to come,” she said.