Snapdeal has become an unlikely punching bag for those who are criticizing actor Aamir Khan, who also happens to be the e-commerce company’s brand ambassador, for his scathing views on the issue of intolerance. As a protest against the actor, many users are taking it to social media only to reveal that they are giving poor ratings to the Snapdeal app on app stores, and even uninstalling it from their smartphones. Also Read - Amazon, Flipkart and others to add labels to Chinese goods sold online in India

Many users are also insisting they will not buy any product from the e-commerce platform until Aamir Khan is removed as the brand ambassador. Also Read - Oppo Reno 2Z now available on pre-order: Price in India, specifications and all you need to know

#AamirKhan time to delete #Snapdeal ..i guess Snapdeal gonna face heavy loss due to Mr. Khan pic.twitter.com/TOuQKsDOHw Vroon Saxena (@vroonsaxena) November 24, 2015

At an awards night on Monday, the actor openly talked about the ongoing controversy over the issue of intolerance. However, a new leaf of controversy opened when the actor revealed his wife Kiran Rao had suggested to move out of India.

“When I chat with Kiran at home, she says ‘Should we move out of India?’ That’s a disastrous and big statement for Kiran to make. She fears for her child. She fears about what the atmosphere around us will be. She feels scared to open the newspapers every day. That does indicate that there is this sense of growing disquiet, there is growing despondency apart from alarm. You feel why this is happening, you feel low. That sense does exist in me,” Khan said.

It’s not the first time an e-commerce platforms in the country has been bullied by one-star ratings and uninstall campaigns. Recently, Flipkart had faced a similar wrath for joining Airtel Zero program, which was against the concept of net neutrality. After much outrage, Flipkart stayed away from the controversial program, which also led Airtel to scrap its plans.