“What I really admire about this club is the way we do business from the top to the bottom, how we treat people with respect, how we have integrity, how the staff here are just incredible. Somebody said to me: ‘You’re a chief executive, or deputy at a club, but it it’s no difference to being chief executive of Tesco’s or Apple.’ I said: ‘Each and every day, I receive a letter from people who say ‘my child has passed away, I’m in this crisis’ and they turn to their club for help. They say: ‘Can we scatter the ashes at Goodison Park?’ I don’t know any Tesco’s or Apple where their chief executive or deputy would be asked that question.’