Coca-Cola is by no means a progressive company. The soda maker has long been targeted for boycotts by some labor rights groups for undermining workers’ rights at bottling plants in Colombia–and being complicit in the deaths of the labor organizations. There's also the environemental waste their plastic bottles generate.

But on Sunday night, during the Super Bowl, they became a target of a much different kind of boycott lead by conservatives. A Coca-Cola ad featured the song “America the Beautiful” in multiple languages. Images of a Muslim woman, a Jewish man, and more flashed on the screen.

Right-wingers were none too pleased. On Twitter, the hashtag #boycottcoke picked up steam, though some of that was progressives’ making fun of their outrage.

Outside of Twitter, the outrage was just as ridiculous. Former Congressman and Tea Party star Allen West wrote that it was “a truly disturbing commercial,” as Talking Points Memo notes.

Coke used “a deeply Christian patriotic anthem whose theme is unity – in several foreign languages,” wrote Michael Patrick Leahy on Breibart.com, who added that it featured gay people–the horror!

Perhaps the funniest part of the whole affair was some Twitter xenophobes saying the ad desecrated the “national anthem.” In case they’re reading this: it’s not the national anthem.

Watch the ad here: