Sony Mobile wants you to buy an Xperia Z5 or Xperia Z5 Compact in the US. Sure it has no fingerprint sensor or carrier support but that’s ok and Fred is here to tell you why. I see what Sony is going for in their nearly two minute video, a low budget marketing piece with ‘cool guy’ Fred who is smart, but yells at random things like YouTubers do, but man, if this is what Sony’s marketing has in mind for the US, expect their nonexistent marketshare to further disappear.

The video is after the jump, but consider yourself warned.

Just to make sure it wasn’t me who didn’t like the video, I also asked a few friends to watch the video blindly. I gave them no context and asked for their thoughts after watching the Fred video:

Kind [of] a basic intro/specs video to their mobile device and the upgrades they’ve made

Now here is a video from Apple talking just about the camera on the iPhone 6s.

Now their reaction after watching the Apple iPhone 6s Live Photos piece:

I enjoyed the Apple live photo demo.

The more I think about it, the more I feel bad for Fred. It’s as if a bunch of old people sat in a board room and thought to themselves “what would these young kids like today?” and came up with this. There is no story here and nothing compelling, other than reading off a few features of the Z5.

Discuss:

Did cool guy Fred convince you to buy an Xperia Z5?