Question

What are the advantages and disadvantages of one product in multi-level marketing?

Jill Newman, CPA

Financial Advisor Financial Advisor Jill Newman is a Certified Public Accountant (CPA) in Ohio with over 20 years of accounting experience. She received her CPA from the Accountancy Board of Ohio in 1994 and has a BS in Business Administration/Accounting. Jill Newman, CPA Financial Advisor Expert Answer

In a multi-level marketing situation, there are usually multiple products to sell because you will have a better chance at making a sale if you have more choices to offer. You can also approach your customer base with new product offerings instead of starting from scratch trying to sell something new. With just one product, disadvantages would include limited interest or customer burnout, product obsolescence, constant need to find new customers. Advantages would be that you could easily become an 'expert' on this product, which should help your sales. If the product was going to be 'new or improved' in any way, it would be easier for the company to accomplish this because it's their only product. Also, all of the company's advertising budget would be spent on just one product, so it should be well-known to consumers.