
It's the most famous story in maritime history and now Titanic fans can live in the building that helped launched the ill-fated liner to the seas.

The grandiose headquarters of the White Star Line, the Grade II listed Oceanic House in London's West End, have been transformed into luxury liner-themed flats...with eye-watering price tags that range from £5million to £100million.

The historic turn-of-the-century building may now be a lap of luxury - featuring marble bathrooms, glittering chandeliers and high-end artwork - but it once housed original sketches of the Titanic and marked the fateful spot that Chairman Bruce Ismay declared the liner 'unsinkable'.

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A piece of history: Oceanic House, at 1 Cockspur Street, has been turned into luxury flats after being re-developed. The seven high-end apartments will open in the spring and range in price from £4.75million for a two-bed to a cool £25million+ for the four-bed penthouse

One hell of a view: The penthouse of the Neo-Classical building, which was erected between 1903 and 1906, boasts views across London's skyline from its prime spot in Westminster

While the apartments boast state-of-the-art mod cons, the entrance to the building has restored the White Star Line headquarters and ticket office to its former glory, preserving the period features

The modern apartments echo the kind of luxury those in First Class might have experienced on the ill-fated Titanic, which sailed from Southampton on April 10th, 1912

A two-bedroomed 156 square-metre apartment in Oceanic House, which was also a ticket office for the company's ocean voyages, is on sale for £4.75million.

The seven apartments include a four-bedroom 506 square-metre duplex penthouse that is priced at in excess of £25million and the designs are said to echo the kind of luxury first class passengers might have enjoyed when boarding the Titanic in Southampton in 1912.

The flats, some of the most expensive on offer in the capital, will offer state-of-the-art surroundings while also tipping a hat to the building's history via a replica model of the Titanic and historic maps and artwork in the carefully restored entrance to the building.

Residents will also have access to a 24-hour concierge.

Gary Hersham, Partner at Beauchamp Estates, who's selling the exclusive properties said: 'The apartments at Oceanic House represent a unique, once-in-a-lifetime, opportunity to purchase a piece of iconic British history and acquire a luxurious home in the former headquarters of the famous White Star Line in the heart of London’s West End.'

The building played a huge role in the Titanic disaster, with key decisions about reducing the number of life rafts made here. The property's newest tenants will have to pay handsomely for walls that bear testament to one of the biggest maritime disasters in history

Open plan: The former White Star Line offices make for sizeable living space...but will the kitchen in the £25million penthouse ever get used?

Chandeliers, a key feature in the luxury areas of the Titanic, feature prominently in the revamped Oceanic House

A dining experience with a dark history: the boardroom of Oceanic House saw White Star Liner Bruce Ismay declare the Titanic unsinkable to the world's media

Marble features heavily in the apartments' high-spec bathrooms which are both traditional and modern

'Goodbye, old man': Final farewell uttered to one another by the doomed Titanic crew is revealed in a newly-discovered account by the most senior officer to survive the disaster While White Star Line Chairman Bruce Ismay saw himself to safety in liferaft Collapsible C on that fateful April night, stories of genuine dignity in the face of death continue to surface over 100 years after the liner dropped to the bottom of the ocean. As the liner sank after hitting an iceberg, second officer Charles Lightoller wrote of how he bumped into eight colleagues who were walking calmly on deck reassuring panicked passengers. Accepting their impending fate, the men then all shook hands with the officer with the words 'Goodbye, old man' - before they were washed overboard minutes later. Lightoller was the only one of the group of nine men to survive the 1912 disaster which killed more than 1,500 people, after he was ordered to take command of the last collapsible lifeboat. He gave evidence at the official enquiry into the tragedy days later in New York. The Titanic continues to mesmerise history fans, with a letter from second officer Charles Lightoller, explaining the coolness of his colleagues in the face of death, fetching £34,000 in October As he sailed back to England two weeks after the sinking he wrote a letter of condolence to a colleague of Dr John Simpson, the assistant surgeon on Titanic, who had been in the group on the boat deck. Lightoller had clearly been sent a letter from the friend desperately seeking news of the medical man. It has been in the possession of Titanic collectors ever since and the details contained within have made their way into the public eye for the first time. The second officer wrote: 'I am sorry to say that Asst. Surgeon John E. Simpson was on the Titanic (not Asst. Purser, as stated in the papers). I deeply regret your loss, which is also mine. 'I may say I was practically the last man to speak to Dr Simpson, and on this occasion he was walking along the boat deck in company with Mssrs. McElroy, Barker, Dr O'Loughlin and four assistant pursers. 'They were all perfectly calm in the knowledge that they had done their duty and were still assisting by showing a calm and cool exterior to the passengers.' The letter, written on the White Star Line headed paper of the Adriatic ship, sold at auction for £34,000 in October. Advertisement

The White Star Line was founded in 1845 and transformed after it was bought by Thomas Henry Ismay in 1868.

Ambitious to produce the world's biggest passengers liners, Ismay's son Bruce sold the business in 1902 and funded a fleet of new ships including the Titanic soon after. He had Oceanic House built at 1 Cockspur Street between 1903 and 1906.

To a global media fanfare, the Titanic set sail from Southampton on April 10, 1912 and was due to dock in New York on April 17th.

Preservation: The public areas of the building have been elegantly preserved with maps and Titanic-themed artwork on the walls

As it was: The building was built on Cockspur Street in 1903, with proceeds from the sale of the White Star Line. Right, Henry Tanner, who worked on the designs for the Titanic at Oceanic House

In its hey-day: The offices wore the logo of the White Star Line and flags from destinations the liners docked in

Desperate to arrive early, the ship attacked the Atlantic at full pelt, with little thought to safety and no lifeboat drill carried out. Indeed, Ismay had reduced the numbers of life boats on board in a decision made at Oceanic House before the liner set sail.

After striking an iceberg just shy of midnight on April 14th 1912, the liner began to list and sink at the rear as it began its slow descent to the bottom of the ocean.