The cheapest Spark is available to pre-order from Wileyfox and other online retailers today, with deliveries expected from July 12th onwards. The Spark + and Spark X won't be too far behind, though, launching towards the end of next month about a week apart.

With Swift stock beginning to run out, the Spark + and Spark X are sort of its spiritual successors. Both come in at around the same price point and have comparable specs, with the main difference being you have more than one screen size to choose from. Though it's the runt of the litter, the £90 Spark is potentially the most interesting of the lot, purely because launches in the sub-£100 category are few and far between. That's Moto E territory, though the Spark is slightly more expensive and significantly better equipped.

All three of Wileyfox's new devices remain true to its first. By that I mean you'll find the nice, grainy charcoal plastic of the backs of the handsets, as well as the contoured fox face logo and orange accents (including the earpiece, this time). The white versions don't have the same sandy texture, but upgrade the rims and logo to a striking gold color.

The Spark, despite being quite light, is well built and sturdy, making a good first impression. On the spec front, however, it's hard not to interpret Wileyfox's switch from Qualcomm to MediaTek processors as a step back, at least in terms of brand clout. Wileyfox is confident about performance, though, but with only 1GB of RAM and less than 4 gigs of user-accessible storage, the Spark may be compromising too much in its push for affordability. Especially when the Spark +, for £25 extra, gets you double the RAM, storage and a higher-spec rear camera.