The brains behind the Android-based game console say they've graduated from the bootstrap, grassroots fundraising stage after an epic run on the crowd-funding platform.

A new partnership with Vevo in hand, the Ouya project is kicking its Kickstarter habit after easily the most epic run on the crowd-funding platform to date.

Julie Uhrman, CEO of the Android-based Ouya game console developer Boxer8, notified the Kickstarter community Wednesday that, "We're counting down: This is our last week on Kickstarter!" The upshotthe partnership with hotshot music and entertainment service Vevo means Ouya has landed an extremely legit content delivery partner for the proposed 2013 launch of the game (and apparently home entertainment) console, meaning it's time to move past the bootstrap, grassroots fundraising stage.

The Ouya has been called a lot of things, from to to gaming game-changer. The prospect of a crowd-funded upstart truly disrupting the established triumvirate of the game console marketMicrosoft's Xbox 360, Sony's PlayStation 3, and Nintendo's Wiihas plenty people saying, it's about time, and probably an equal amount rolling their eyes.

The Ouya was just a few short weeks ago by Uhrman and Co., then shocked the tech world by on Kickstarter seemingly overnight. The fact that it was an actual piece of working consumer hardware with an enticing, $99 proposed price tagand not just another ambiguous social media projectlikely jolted Kickstarter investors from their Tech Crunch-induced stupors. The bandwagon effect probably didn't hurt, either.

Now the system appears to have vaulted another hurdle on the path to actual production. And like Microsoft et. al. are doing by adding new content streams to their big-boy consoles, the crew behind the Ouya is aiming for a lot more than just gaming, as the Vevo deal attests.

"Until now, we have been all about games and gaming, but as many of you have noted, Ouya can go far beyond that. Because it's based on Android, it can support anything built on Androidthe sky is the limit," Uhrman gushed Wednesday.

The notion that the Android console was potentially a lot more than just a gaming-platform was something PCMag consumer electronics analyst Will Greenwald in the Ouya saga ("early" meaning a couple of weeks ago in this case).

"The Ouya caught my attention not because of what it could do for gaming, but for what it could do for home entertainment. Specifically, it could fill the hole Google has dug and been unable to fill itself with Google TV," he wrote way back when the Ouya was barely out of stealth mode.

The thing is, the Ouya-as-media-hub is sort of a double-edged sword, Greenwald noted. Really successful living room game consoles in the current marketplace can be counted on the fingers of a one-handed man who's been through two jigsaw accidents because building the comprehensive stable of game titles needed to attract a sizeable user base is really hard, really expensive, and takes a really long time.

"No matter how fast you can get developer kits to programmers, it takes time to get optimized games on a system. The PlayStation Vita is proof of that," Greenwald wrote.

So the Ouya might be better off as a living room entertainment box in the short term and it looks like the brains behind the project are thinking along just those lines.

Here's the thing about that path, thoughadd another three jigsaw accidents and now you're a lot closer to the number of really successful home entertainment consoles that exist in the world today.