CHALLENGES YOU FACE

“They say content is important. So I did a lot of content.”

Content is king – says every advertising agency in Malaysia. Photos, videos, infographics, emotional stories are all designed to go viral and to build relationships. Yet, how exactly do we measure its effectiveness? Most agencies will tell the client they need to make content, but how exactly do you make content? How do you make good content? How do you measure its ROI? How does this translate into actual revenue and profit? Anyone with a phone can make content these days, but with the proliferation of content, we need good ones to stand out. A good advertising agency in Malaysia will help to make sure your content is truly king.

“Didn’t they say print is dead?”

No one reads magazines nowadays! That’s partially true. Numbers are declining dramatically for print, yet getting 100% online is not the answer. That’s a hyper-correction, or moving on the other extreme end of the spectrum. There is a role for print; what we need is a smarter strategy. For instance, when a passenger is on a plane with no Wi-Fi or internet connection, your in-flight magazine becomes extremely valuable. You’ve got a captive audience with hours to spare with nothing to read. So, don’t dismiss print entirely. Take a wiser strategy and talk to an agency who has a deeper understanding of things.

“I invited an army of bloggers. Nothing happened!”

Miracles don’t happen when you appear in a blog. There are many reasons for this: the blog has a low readership, the blogger doesn’t write well, the subject is not interesting etc. But it’s too late. You blew a ton of money and there’s no second chance. Get an agency with a good network and great contacts; they will ensure your partnerships with 3rd party channels get the best return on investment. As a best online advertising agency in Malaysia, we ensure we communicate openly with our bloggers to ensure they know exactly what to write (why leave it to chance?), and that the partnership is mutually beneficial.

“I want to do everything but I don’t have the time!”

Read about the next awesome advertising strategy Malaysia? Heard about a viral campaign that got your competitor tons of business? If you’re small business owner, you can’t afford to do it all on your own, especially if you have never even done it before. You’ll need a team that consists of a minimum of 3 people: a copywriter, a designer and a technical developer. Do it on your own, and you’re looking at making mistakes, a long and steep learning curve (“What’s an ai file?”), and not to mention, losing focus on what really matters: running your business.

RETHINKING ADVERTISING COMPANIES MALAYSIA