Bud Light's #UpForWhatever hashtag backfired, and now people are accusing the brand of promoting rape.

Here's the now-deleted tweet that has some people furious:

The tweet has received hundreds of responses from users calling the tweet "hurtful" and "ignorant." Some went as far as to accuse the brand of sexual harassment.

@budlight Wow. This is... so gross, offensive, and borderline rapey that I would stop drinking Bud Light, if I had ever drank Bud Light. — Jace Proctor (@JacePro) March 17, 2015

.@budlight Shocked that this tweet got approved. Your messaging is hurtful, ignorant, and shows a lack of corporate responsibility. Not cool — Jenna Clark Embrey (@JennaCEmbrey) March 17, 2015

STOP PERPETUATING RAPE CULTURE. @budlight — nope fiend (@babyhorselegs) March 17, 2015

@NILEstyle_ I don't see any men being labeled as the ones who need to be up for whatever, do you? — baby weasus (@weasel_babe) March 17, 2015



The brand's #UpForWhatever slogan is supposed to support the idea that Bud Light drinkers are adventurous.

But many people are saying a company so closely associated with college culture shouldn't be using the phrase.

UPDATE (2:27 p.m. ET): Nick Kelly, a spokesman for Bud Light, sent the following statement to Business Insider:

"We understand that some people misunderstood our St. Patrick's Day post and we want to apologize to everyone who was offended. Our intention was only to be playful and celebrate the holiday."