A DIE-HARD North Melbourne fan has started a crowd-funding campaign in a bid to help pay off $80,000 in fines handed to coach Brad Scott and the club.

Campaign founder Ester Borcich created the Go-Fund-Me page this afternoon after hearing the Kangaroos and coach Brad Scott had been fined a total of $80,000 for inappropriate comments made about an umpire.

In the face of the sanction, the page urges North fans to “show em what we got” and points out the possible irony of questioning questionable umpiring.

media_camera North Melbourne coach Brad Scott. Picture: Adam Trafford/AFL Media

“Get behind the boys and our coach and show them our shinboner spirit is strong!” the page’s description says.

At 11am on Wednesday the total was close to $2500 with more than 100 donors contributing.

But Perth-based Borcich told the Herald Sun the “Help Pay North Melbourne’s AFL fine” campaign isn’t really about money.

“We just wanted to show the shinboner spirit, it’s been a tough week,” she said.

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The flurry of donations demonstrated North fans’ fury with the AFL’s decision to fine the club.

“I think everyone is too mad even to speak, clearly there were some comments made but they may have been misconstrued,” she said.

North Melbourne coach Brad Scott copped a $30,000 fine for his claims of umpire bias during a post-match press conference on Friday night.

He had complained that North Melbourne players had been told by umpires that Lindsay Thomas was “a ducker” who didn’t deserve free kicks for high contact.

media_camera North Melbourne coach Brad Scott talks to the media. Picture: Quinn Rooney/Getty Images

The AFL also fined the club $50,000 over the incident despite receiving a “very strong apology” over the weekend.

Crowd-funding founder Ester Borcich said North fans believe the fines had been unfair on the club.

“I think the fine was a very deep measure, there should have been something a little more active and a little more training put into place to help North Melbourne to understand umpires before giving them a fine,” she said.

“But at the end of the day being a roos supporter means you always have the players’ backs, and this is just about showing a bit of stand up support.”

geir.o’rourke@news.com.au