× Close Glossary of Terms

Interactions:

An interaction is a like or comment on Instagram, a like or retweet on Twitter, a Like, Comment or Share on Facebook or a like or comment on YouTube.

Posts with Branding or Promoted Posts (used interchangeably throughout reporting):

Posts that include a mention, hashtag or logo that is mapped to a brand/sponsor.

Earned Media Value (EMV):

The value to a brand/sponsor as identified by the Hookit Valuation Methodology - either on a single post or as an aggregate across a group of posts around an athlete, team, property, event, etc.

Learn more about EMV.

Impressions:

These are the impressions as measured and supplied by the platforms where the metric is available from authenticated accounts on Twitter, Facebook and any integrated OTT platforms. In the case where estimated impressions are utilized, they will be marked as such.

Views:

Video views as measured directly on Facebook, Instagram, YouTube or OTT platforms. Video views are also available and measured on authenticated Twitter accounts.

Campaign Value:

Value for the sponsor and campaign based on property dictated valuation methodology.

Tracking %:

How the campaign performance is tracking compared to where it should be per the goal as of the selected date range.