Men don't understand menstruation. I mean, they get it, but they don't understand what it is that women go through on a monthly basis. And, men and women alike don't particularly understand the imagery in feminine product commercials. Women usually keep that opinion to ourselves, but one man in Great Britain decided to voice his thoughts about the maxi pad industry. And the company's response is hilarious.

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I don't know that Richard's girlfriend would appreciate him referring to her as the "little girl from the exorcist with added venom and extra 360 degree head spin". So, an actress posing as Bodyform's (fictional) CEO Caroline Williams decided to set the record straight about periods and advertising.

My favorite line from the response video "the blood coursing from our uteri like a crimson landslide."