Tom Brady continues to forge his post-football career path as the sports world awaits the New England Patriots quarterback's free-agency decision.

Brady is launching his own content company, 199 Productions, which will develop original projects including documentaries, feature films, and television shows, according to Variety's Mike Fleming Jr.

The company's name is a nod to the pick the Patriots used to select Brady in the 2000 NFL Draft.

Brady's first project is "Unseen Football," which he'll produce alongside "Avengers: Endgame" directors Joe and Anthony Russo.

The film is "a fast-paced, incandescent big-screen 3D adventure documentary designed to take viewers into the invisible realms of football, guided by the most successful quarterback in NFL history," according to Fleming.

Gotham Chopra, the executive producer of Brady's Emmy-winning 2018 documentary web series, "Tom vs. Time," will direct the film.

"I'm excited to be working with Joe and Anthony Russo and their team at AGBO Films, whose creative vision and unrivaled storytelling has revolutionized the industry," Brady said. "I'm humbled to have the opportunity to partner with them to bring 'Unseen Football' to the big screen and tell this story in a way that has never been done before. I believe in the essence of teamwork, and I have no doubt, our team will create the most magical experience for people to enjoy."

The 42-year-old Brady is slated to hit the open market for the first time in his career, and talk of his decision has dominated the buildup to this season's free-agent period.