Having long developed his own distinctive visual language that flirts with the surreal and the unexpected, he opts to create his images himself, skillfully putting together parts and pieces to craft a new composite image made of a multitude of shots and CGI renders. ''What I do love about these assignments is that I truly get to create something. It’s not a picture that you can just go and take. You actually have to see something in your mind, visualize what the outcome is, and then go ahead and capture the pieces you need to create that and put it together on the computer''.

At the crossroads of real location shooting and digital post production, right where the imaginary collides with the real, Almås puts together dramatic scenes where improbable scenarios take centre stage amidst a hyper reality of their own making. Every image is conceived around a main anchor subject that he calls the ''unmovable part'' with every other element built around it. Whether it is a lady in red that fuels the instincts of a menacing bull while walking down gloomy Wall Street, or a lion sitting in a living room setting that channels the tonal scale of the African savannah, the most unusual protagonists become the focal points of his compositions where we, in turn, have the opportunity to witness their storylines unfolding right before our eyes.

However imaginary and staged they might be, Erik Almås’ images still manage to project a visually convincing reality that appears to be as much a part of our world as it is out of place. Whimsical and surprisingly serene, his strange and immensely exciting fantasies have got a hold on us.