Wondering exactly what google penguin is and how it affects your site? Well, here’s everything you need to know… in haiku form!

Many links we built

Traffic grew and grew until

Penguin spoiled the fun

Lesson: Don’t be too aggressive with your link building.

Lots of anchor text

Pointing to our money page

Penguin shot us down

Lesson: Don’t overuse anchor text when building links.

The penguin he says

Relevancy is the key

To ranking success

Lesson: Try and gain a good proportion of your links from relevant sites.

The penguin reveals

Quality beats quantity

On all occassions

Lesson: One good link is better than 100 low quality links

Money changing hands?

Better add no follow or

Penguin will be mad

Lesson: Get caught buying or selling links without adding the nofollow attribute and face a slap from google penguin.

Google penguin is

A way to combat spammers

Many sites they fall

Lesson: Google penguin is all about targeting spammy techniques. Get caught using them and see your rankings fall.

Rankings they have gone?

To recover them you must

Disavow your bad

Lesson: Been a bit spammy with your link building in the past, caught by penguin and lost traffic? To get it back you’ll need to clean up your link profile. The first thing to do is ask the linking sites to remove the links you want out of your profile, or if that doesn’t work you can use google’s disavow tool to tell them to ignore it.

And finally…

Building your network

And real relationships is

The key to your success

Lesson: I’ve said it lots, but to succeed in internet marketing these days you have to create real relationships with other webmasters/bloggers/influencers in your niche. Share their content, comment, help them out and they’ll be sure to return the love! Those links will come and when they do, they’ll be 100% penguin safe links.

And with that in mind…

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Oh, and just in case you’re not sure what a haiku is – you can find out everything you need to know here.

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