"You don't want people to think that was so exotic and so unusual," Bunch said. "When we talk about the extremes in America vis-a-vis race, we always discuss it as if only the craziest of people are doing that, but ... there were times when people's silence encouraged racial violence. I wanted people to realize that this was part of how America was made. Not to say that was the key, but part of the job [of this museum] is to unpack what it means to be an American."