Toyota Sponsoring VR Elements Around Sunday's Daytona 500

Fox Sports this morning is announcing Toyota has signed on to sponsor numerous virtual reality plays that will be happening during Sunday's Daytona 500. Fox, which just this week announced a multiyear deal with NextVR, will be producing a feed for Sunday's race in VR with angles including trackside, on pit road, in a hauler and TV compound. Toyota will be sponsoring that feed, which will be broadcast on NextVR's website.

The car manufacturer also will sponsor access to multiple closed-circuit VR streams of on-track action Friday and Saturday, a VR kiosk at Daytona Int’l Speedway and a 360-degree in-car video captured by Furniture Row Racing's No. 78 Toyota driven by Martin Truex Jr. This is the first year of FRR's new relationship with Toyota.