Scott Ross has a message for us:

A Piece of the Pi? I had a vision tonite. The perfect storm had occurred. The VFX industry in turmoil whilst blockbuster movies are making a fortune. LIFE OF PI racks up $577 million whilst R&H files for bankruptcy. Chances are Bill Westenhofer and team will most likely walk away with a statue on Sunday, though they have no job or paycheck on Monday. So… given this outrageous situation, what can be done? Here’s where the dream part came…. 500 or more VFX artists demonstrated only blocks away from the Dolby (Kodak) theater on Sunday, Oscar day. Waving signs that say… ” I WANT A PIECE OF THE PI TOO”

A number of VFX professionals (even me, skeptically) have thrown around the idea of some sort of gathering. While I can’t guarantee the details I can guarantee you one thing: The media is very interested in covering this. Dave Rand has been working with them and I’ve been contacted about it too.

I have a few concerns given how last minute this request is (I guess we’re used to that in the VFX industry right?). Regardless, no matter what the decision is, I want you all to be as effective as possible so I have some advice.

Where & When?

The Oscars will be closed off for blocks so it may be tough for many to get there. Pick a spot that has plenty of nearby parking and easy access and I’m certain the media will meet you there.

My suggestion was the front of Sony Pictures headquarters on Madison Ave. It’s close to many of the VFX studios like Imageworks, DD, and Rhythm (even though its out of the way for DW and Disney workers) and there is a lot of free parking. Bring warm clothing.

Have a clear and concise message.

The media is going to stick a microphone in your face and they need a few good lines to put on the news. So be clear in what you have to say or it could backfire. I agree with Scott Ross’s message:

The message is simple: VFX artists create incredible images that translates into huge box office or MONEY… BUT, VFX companies are going out of business. Stop Subsidies (edit: Hint Hint.)

Stop exporting our industry Fair business practices.

Fair Labor rules Start supporting the men and women that create the magic in movies.

If this works out right it could lead to something big. It could also backfire. So gather amongst yourselves and discuss/decide. When you are ready we’ll let the media know.

Soldier On.

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