FlyQuest signs a licensing deal with Fathead, a sports and entertainment wall decal company.

Fathead has license agreements with the NBA, NFL, MLB, NHL, and NCAA.

This is the first esports partnership for the company, which intends to expand further into the industry.

League of Legends team FlyQuest has announced a partnership with wall decal company Fathead. FlyQuest will be the first esports license acquired by Fathead. The license includes wall decals of the FlyQuest logo and imagery, as well as ‘Big Head’ cutouts of FlyQuest players.

FlyQuest is one of 10 teams partnered with Riot Games in the new franchise system for the North American League of Legends Championship Series . The team is also sponsored by Snickers and 5-Hour Energy.

Fathead is a popular service in the United States for fans of traditional sports. The company has license agreements with the NBA, NFL, MLB, NHL, and NCAA. Fans can purchase large scale wall decals of players and team logos, or enlarged cutouts of a player’s face, called ‘Big Heads’.

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Robby Hogle, CEO of Fathead said:

“Fathead thrives on providing fans with opportunities to express their team pride in a BIG way, so we are thrilled to partner with FlyQuest, an outstanding organization that cares deeply about their fan base. We love FlyQuest’s approach to fan-inspired activations and feel we can further enhance the fan experience. Fathead is committed to the esports space and will continue to grow our presence, and we are excited to take our first step with FlyQuest.”

Esports organizations are finding unique ways to trade on the value of their brand. Immortals recently partnered with K-Swiss to develop an Immortals-branded sneaker line. These partnerships allow teams to monetize their fan bases without having to handle manufacturing and distribution costs themselves. As a result, they represent a significant step forward in the long-term sustainability of esports organizations.