In December 2008, veteran journalist Caitlin Moran was surfing the web when she came across a link on a chat board. The link was accompanied with the message: ‘See if you can keep your breakfast down after watching this! I couldn’t!’

Over-dramatic titles and comments compelling users to click links are a common sight in the Internet age. There’s even a term for them – clickbait. Caitlin Moran took the bait.

In Caitlin’s words, “the link took us to some footage shot on a mobile phone, in some bland, murky woodland. It appears to be early summer. Fifteen feet away there’s a man on the ground. It’s immediately clear that a great many terrible things have happened to him quite recently, and that he will die very, very soon.”

She watched 1 minute and 47 seconds of the 8 minute video before turning it off – she could not stomach any more. However, that short amount of time was etched into her memory, a horror that would never leave her.