MELVILLE, Sask. - A Saskatchewan man has come up with a cheeky response to the province rejecting his request for a personalized licence plate.

David Assman, pronounced Oss-man, wanted to put his last name on his licence plate.

Saskatchewan Government Insurance (SGI) said no because it could be considered offensive when seen out of context.

Assman says in a Facebook post that he appealed the decision but was again rejected.

In response, he added a large "ASSMAN" decal to the back of his truck that's designed to look like a licence plate.

The move has gotten a lot of response on social media -- including from the SGI twitter account.