You see some wild things at the Calgary Stampede.

On Sunday, a local man armed with a $20 lawn chair from Canadian Tire, 120 oversized party balloons and $12,000 worth of helium lifted the bar for unusual experiences to new heights.

In a scene reminiscent of the Pixar movie Up, Daniel Boria defied MythBusters’ scientific observations to take flight using regular helium balloons.

Only some adverse weather conditions burst his plan to skydive into the Stampede grounds.

“I was sitting in a lawn chair looking down through the clouds at 747 airplanes and looking up to a cluster of helium balloons,” said Boria, originally from Victoria, B.C.

“I rose to a certain altitude and the winds got pretty intense. I was somersaulting out the chair and it felt like minus 30. I watched below as the Stampede and my dream drifted away.”

Boria abandoned plans to skydive into the Stampede and broke free from his makeshift aircraft, crash-landing about two miles south and possibly breaking his foot in the process.

That is the least of his worries at the moment. Calgary police detained Boria on Sunday night and initially charged him with mischief causing danger to life and mischief to property under $5,000, before dropping the latter.

Said a police spokesperson: “A stunt like this would require authorization from Transport Canada. For us, the police, we usually only deal with the aftermath. In this case, we are lucky that he only sustained minor injuries.”

Boria says additional federal charges are pending because of the airspace regulations.

“I did anticipate they would be a little upset,” he said. “It’s already worse than I thought it would be.”

The “dream” was concocted as a marketing stunt to draw attention to his company All Clean Natural. Boria was searching for a lofty idea to help his small start-up stand out against competitors with larger marketing budgets.

Eight months ago, with very little previous experience, he travelled to the U.S. in search of a skydiving license and managed to accumulate “just enough” skills to make his plan a possibility.

Finding someone else reckless enough to facilitate the idea was less simple.

“We couldn’t find anyone who could get me to that altitude,” Boria said. “No pilots were willing to lose their license to fly me into controlled airspace.

“We went as far (as) to consider bringing a Mexican into the country as a temporary worker to fly the plane. That’s when we turned to helium.”

The stunt was too expensive for a test run, so Boria and his team planned the one-shot mission using only a calculator, paper and pencil.

All Clean Natural poured its promotional budget into the stunt, emblazoning Boria’s parachute with the company’s logo and hiring a plane to circle the Stampede grounds with a branded banner.

Tom Warne spotted Boria’s makeshift glider in the sky on Sunday.

“I was sitting on the couch with my wife and she said, ‘There’s a balloon in the sky that looks like the house from Up,” Warne said.

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Thanks to Warne’s sharing of the image on social media, the stunt has successfully drawn more attention to Boria’s fledgling, environmentally friendly cleaning company.

His airborne lawn chair crash-landed in a farmer’s field several miles outside Calgary.

“Sometimes you’ve got to live life on a limb if you truly believe in your company,” Boria said.