Consent Form

You are being invited to participate in a research study “Increase Online Donation”. This study is being conducted by Cher Young, a postgraduate marketing student from the University of the West of England.The purpose of this study is to have an in-depth understanding of the motivational factors for donating money based on a number of demographic variables in Bristol in order to deliver a valuable online content to increase online donation.Your participation in this research study is voluntary. You may choose not to participate. If you decided to participate in this research survey, you may withdraw at any time. If you decide not to participate in this study at any time, you will not be penalized.If you agree to the term and participate in this study, you will be asked to complete an online survey. This survey will ask about personal motivations for donating money and it will take you approximately 5 minutes to complete.We believe there are no known risks associated with this research study. However, as with any online related activity, the risk of a breach of confidentiality is always possible. To the best of our ability your answers in this study will remain confidential. All data is stored in a password protected electronic format. To help protect your confidentiality, the surveys will not contain information that will personally identify you.If you have any questions about this project you may contact the Principal Investigator in this study, please contact this email: wen3.young@live.uwe.ac.uk