Thursday morning, friends, family and even Roux's trainer asked if he was featured in the ad, which claimed to show identical twins and the statement, "Nobody is born gay."



It's ironic, says Roux, given that he's not a twin and openly gay.



"It just seems like there no place in today's world for an organization that is promoting this as being some kind of deviant or distasteful lifestyle, because I've lived my life openly gay and happy for my entire life," he said.



The ad is from Parents and Friends of Ex-Gays and Gays, PFOX.



"The issue isn't the photo on a the billboard, but the actual science," said Chris Doyle, a licensed clinical professional counselor and former board member of PFOX.



The group says being gay isn't a genetic predisposition, but instead a choice, and anyone can choose change their lives:



"PFOX supports the rights of everyone who wants to pursue that for themselves," Doyle said.



Roux disagrees and says he hopes this is something that doesn't set back the gay community -- whether it's here, in South Africa or anywhere in the world.