This sort of an environment is very appealing for watch brands that want to connect their internal drive for design, engineering, and prestige with that of a successful race team. The money, international appeal, and incredible audience are also not to be overlooked. IWC watches has a long-standing partnership with Mercedes Benz, including both their successful Formula 1 team Mercedes-AMG Petronas Motorsport and their performance road car division AMG. This is how I found myself in Austin, trackside for the Formula 1 Friday practice sessions with an AMG-themed IWC on a wrist. As this watch is a salute to AMG’s legacy, this won’t be your usual recap of a Formula 1 experience. Besides, there are many better places to read about Formula 1 and the US Grand Prix.