New York (CNN Business) Jif is releasing a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself.

J.M. Smucker Company SJM The purpose is to "settle the great debate" over how to pronounce the looping image format that has overtaken in the internet,, the brand's manufacturer, said in a press release.

Although Jif is obviously pronounced with a "soft G," people often mispronounce the word "GIF," which is short for Graphics Interchange Format. It's said with a "soft G like the peanut butter and not a "hard G." That's according to creator Steve Wilhite, who made the declaration in 2013 while accepting a Webby Award.

Regardless of the official ruling, the internet has remained divided. Jif is partnering with GIPHY , a GIF search engine, to "put a lid on this decade-long debate": Both GIF and the peanut butter are pronounced "Jif."

The limited edition jars are on sale for $10 on Amazon , just in time to celebrate National Peanut Butter Lover's Day on March 1. (The typical price of the same-sized jar for regular peanut butter costs roughly half of that.)

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