This summer, during the height of vicious Ghostbusters backlash, comedian Leslie Jones took a break from Twitter in response to jeering tweets that targeted her race and her appearance. But Jones’s hiatus didn’t last long—partially because Twitter, in a rare move, banned the man using its service to lead the attacks against her. Now that man, Milo Yiannopoulos—a conservative blogger and editor for Breitbart, who tweeted under the name @Nero—is making headlines again for landing a $250,000 memoir deal with Threshold Editions, an imprint of Simon & Schuster. It’s only one of several ways that Yiannopoulos has parlayed a history of online abuse into a lucrative career.

“They said banning me from Twitter would finish me off. Just as I predicted, the opposite has happened,” Yiannopoulos told The Hollywood Reporter of his book deal. “Did it hurt Madonna being banned from MTV in the 1990s? Did all that negative press hurt Donald Trump’s chances of winning the election?” Though he claims no credit for hacking and leaking information from Jones’s personal Web site in August, Yiannopoulos did seemingly gloat over the invasion of the S.N.L. star’s privacy with a suspiciously timed Snapchat post that read “Karma’s a bitch.”

In an interview with ABC last September, Yiannopoulos expressed no regret in fomenting the attacks on Jones. He identified himself as a “virtuous troll” who was doing “God’s work” in fighting against the “revolting” body-positivity and feminist movements. Since being banned from Twitter, Yiannopoulos’s pro-Trump, alt-right platform has landed him on-air appearances and helped turn a college speaking tour titled “Dangerous Faggot” into a potentially self-parodying documentary deal. And for Yiannopoulos—who rose to prominence out of the controversial flames of Gamergate—Trump’s America is providing even more opportunities.

“I met with top execs at Simon & Schuster earlier in the year and spent half an hour trying to shock them with lewd jokes and outrageous opinions,” Yiannopoulos told The Hollywood Reporter of the meeting that earned him a quarter-million-dollar advance. “I thought they were going to have me escorted from the building—but instead they offered me a wheelbarrow full of money.”

Yiannopoulos is just one—albeit a very prominent—member of the alt-right movement who has been booted from Twitter as part of the company’s resolution to tackle hate speech. “We are continuing to invest heavily in improving our tools and enforcement systems to prevent this kind of abuse,” the company said via statement earlier this summer. “We realize we still have a lot of work in front of us before Twitter is where it should be on how we handle these issues.” In an interview with Slate, the company heavily implied that it would even consider banning President Trump from its service should he violate the no-hate-speech policy.

But as Yiannopoulos’s new book deal proves, a Twitter ban doesn’t necessarily mean the conversation is over. “Every line of attack the forces of political correctness try on me fails pathetically,” Yiannopoulosis crowed to T.H.R. “I’m more powerful, more influential, and more fabulous than ever before, and this book is the moment Milo goes mainstream. Social justice warriors should be scared—very scared.”

Scared? Maybe; maybe not. But perhaps in 2017, we can invest in a little counter-programming to Yiannopoulos’s toxic message.