It shouldn’t be surprising that Syrian President Bashar al-Assad has become an idol among white nationalists in the United States.

During the white nationalist “Unite the Right” rally several weeks ago in Charlottesville, Virginia, Baked Alaska, an infamous far-right YouTuber, livestreamed an encounter with a demonstrator wearing a T-shirt that read “Bashar’s Barrel Delivery Co.” The shirt alluded to the Assad regime’s frequent, horrific use of barrel bombs — weapons employed to indiscriminately target rebel-held areas of Syria.

That rally-goer shouted, “Support the Syrian Arab Army!” and “Assad did nothing wrong!” They gloated over how Assad can “solve this whole ISIS problem” with just two chemical bombs. James Fields, the 20-year-old white supremacist who allegedly rammed his car into a crowd of counterprotesters, killing Heather Heyer, posted a portrait of Assad, in military regalia and aviator sunglasses to Facebook. A superimposed caption read: “UNDEFEATED.”

There’s a simple explanation for how the American far-right became curiously infatuated with the Arab totalitarian leader: Their hearts were won over by the Assad family’s years-old propaganda campaign at home in Syria. Assad’s authoritarianism uses the same buzzwords as the far-right to describe the society he’s trying to build in his own country — a pure, monolithic society of devotees to his own power. American neo-Nazis see Assad as a hero.

As the chaos of Charlottesville and its aftermath was unfolding, Assad addressed a group of diplomats in Damascus about the ongoing war in Syria. “We lost many of our youth and infrastructure,” he said, “but we gained a healthier and more homogenous society.”

Whereas white nationalists aim to create a healthy and homogeneous society through racial purity, for Assad it means a society free of any kind of political dissent, excluding any Syrian living outside the territory his regime controls. Anyone who does not fit Assad’s specific definition of what it means to be Syrian is up for execution.

Alexander Reid Ross, a lecturer of geography at Portland State University and author of the new book, “Against the Fascist Creep,” said Assad is a figure that is central to a realization of “Eurasianism.” The notion “holds that Russia will lead the world out of a dark age of materialism and toward an ultranationalist rebirth of homogenous ethno-states federated under a heterogeneous spiritual empire,” Reid Ross said.

In other words, the Assad dynasty, with the strong backing of Vladimir Putin’s authoritarian state in Russia, is the Middle East’s leading force toward creating a society that is spiritually, socially, and politically “pure.” Cosmopolitanism, with diversity in political thought and social identity, is an obstacle for those aiming to realize this vision.

Assad is a key figure in confirming the white nationalist worldview. “Holding on to Syria,” Reid Ross said, “marks for them a crucial foothold in a larger geopolitical mission — one that has everything to do with that spiritual purity associated with family, tradition, and nation.” To the far right, Assad is at the front lines in the fight against the Islamic State and, more broadly, the forces of “Islamic terrorism” in the Middle East under a nationalist banner that looks very much like their own.

And the admiration doesn’t run in only one direction. The Assad regime has cultivated relationships with far-right white nationalists for decades. One of these was allegedly Alois Brunner, who actually died in Damascus in 2010. There is reason to believe that Brunner advised Bashar’s father Hafez al-Assad on torture techniques used in Syria’s infamous prison system, even as the regime has denied ever harboring Bruner.