HYDERABAD: "Hyderabad mein toh aisaich hota hai". The Rice Bucket Challenge , the brainchild of a city woman, may have just shown the world how without catching a cold, India is making a dent to its poverty-induced hunger problem.In the one week that it has been around, 38-year old Manju Latha Kalanidhi 's idea has gone viral with thousands taking up the challenge.All that one has to do is pick up a bowl of rice and hand it over to a needy person. Pictures of the act can be posted to Facebook with the #ricebucketchallenge tag.On completion of the challenge, one can ask others to do it or tag them. Pictures have flooded the Facebook page of the challenge which touched 50,000 likes on Thursday.The biggest single donation came from a degree college in Karimnagar on Wednesday when 2,000 students donated 2,200 kilos of rice.The donors, who have proudly posted photos of their charitable act, hail from all parts of the country and abroad. They comprise students and teachers, young and old, rich and poor, celebrities and ordinary people.Hyderabadis, who took the challenge earnestly by tagging others, are now planning to rope in known faces from the city like Microsoft CEO Satya Nadella and badminton ace Jwala Gutta.(Manju Latha Kalanidhi doing her bit)"Done from my side by donating rice to a needy person," writes city-based Praveen Kumar, who was nominated for the challenge along with half a dozen other people.Ever since it went viral, the black and yellow banner describing the challenge has become its mascot on Facebook. Several more pages sporting the banner besides the original one created by Kalanidhi are promoting the cause.Talking about colds, the RBC owes its popularity in part to the ALS Ice Bucket Challenge which Manjulatha readily acknowledges. The Ice Bucket Challenge has gone viral raising nearly USD 100 million from donors thanks to the awareness created by those who took the challenge by pouring a bucket load of iced-water over themselves.Kalanidhi says the timing was right for her idea, which she describes as an Indian version for Indian needs. A web search for the Ice Bucket Challenge now surprisingly throws up links to RBC."I saw my Indian friends dunking themselves in ice cold water. I work for a website that writes on rice where we deal with poverty and hunger related statics. This idea occurred to me and I handed over 20 kilos of rice to a needy person," Kalanidhi said.She posted the pictures last Friday and asked others to join her with the post "Chalo I am all ready for a #RiceBucketChallenge ..desi style.. cook or buy one bucket of rice/ biryani and feed the poor in your locality. If you can't take this challenge, donate medicines worth Rs 100 to the nearest government hospital.. Whoz joining me in this one? My own local, practical and tangible version/response to #icebucketchallenge .... save water feed the hungry!".The next thing she knew, the world was following suit.