Days before the PlayStation 4 launched, Sony held a "review event" in New York, in which reviewers got to pick up their "free" consoles. Then they tweeted pictures of themselves with their PS4s. Then the Internet did its thing.

Jim Sterling is The Escapist's reviews editor and produces Movie Defense Force and Jim & Yahtzee's Rhymedown Spectacular, alongside Jimquisition. He also hosts The Dismal Jesters podcast, and does videos on his stupid YouTube channel. He wears good quality ties, not great, but nice enough.