Medical animation is an educational video or movie created using 3D motion graphics to explain the mechanism of action (MoA) of a medical device, biomedical technology, pharmaceutical drug, or an anatomical or biological process. Animations are used in the medical & pharmaceutical sectors for educational purposes, demonstrations, simulation of surgeries, and analysis and comparative evaluation of treatment among others. The medical animation market is poised to reach USD 301.3 Million by 2021, growing at a CAGR of 20.8% during the forecast period of 2016 to 2021. The growth of the overall market can be contributed to the rising adoption of medical animation by pharmaceutical and life sciences companies; entry of start-ups; growing pharmaceutical/biopharmaceutical and medical devices industries; increasing penetration of smartphones, tablets, and other mobile platforms; and rising geriatric population coupled with the growing number of surgeries globally. In the coming years, the market is expected to witness the highest growth rate in the Asia-Pacific region. North America is expected to account for the largest share of the global medical animation market. However, the high cost of medical animation services is expected to restrain the growth of this market to a certain extent.

Objectives of the Study

To define and measure the global medical animation market on the basis of type, application, therapeutic area, end user, and region

To identify key micromarkets and their drivers within the market, which are expected to show impressive growth opportunities in the coming years

To analyze opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders.

To strategically analyze the market structure and profile the key players of the market and comprehensively analyze their core competencies

To forecast the size of the market segments with respect to four regions, namely, North America, Europe, Asia-Pacific, and the Rest of the World (RoW)

To track and analyze competitive developments such as agreements, collaborations, and partnerships; marketing and promotions; and new product launches

Research Methodology

Top-down and bottom-up approaches were used to validate the size of the global medical animation market and estimate the size of various other dependent submarkets. Various secondary sources such as directories, industry journals, databases such as Hoover�s, Bloomberg Business, Factiva, and Avention, and annual reports of the companies have been used to identify and collect information useful for the study of this market. Primary sources such as experts from both supply and demand sides have been interviewed to obtain and validate information as well as to assess dynamics of this market. The breakdown of profiles of primaries is shown in the figure below:

To know about the assumptions considered for the study, download the pdf brochure

Some prominent players in the medical animation market include Infuse Medical (U.S.), Hybrid Medical Animation, Inc. (U.S.), Ghost Productions, Inc. (U.S.), Scientific Animations, Inc. (U.S.), INVIVO Communications, Inc. (Canada), Random42 Scientific Communication (U.K.), Radius Digital Science (U.S.), Nucleus Medical Media, Inc. (U.S.), AXS Studio, Inc. (Canada), Visible Body (U.S.), Elara Systems, Inc. (U.S.), Animated Biomedical Productions (Australia), XVIVO Scientific Animation (U.S.), Blausen Medical Communications, Inc. (U.S.), Trinsic Medical Animation, LLC. (U.S.), Viscira (U.S.), Understand.com (U.S.), and Medmovie, Inc. (U.S.), among others.

Target Audience

Medical Animation Service Providers

Life Sciences Companies

Medical Device Manufacturers

Market Research and Consulting Firms

Healthcare Service Providers

Teaching Hospitals and Academic Medical Centers (AMCs)

Medical Research Institutes

Community Centers

Regulatory Bodies

Venture Capitalists

Scope of the Report:

This research report categorizes the market into the following segments:

Global Medical Animation Market, by Type

3D Animation

2D Animation

Real-time Imaging (4D Animation)

Flash Animation

Global Medical Animation Market, by Application

Drug Mechanism of Action (MoA)

Patient Education

Surgical Training and Planning

Cellular and Molecular Applications

Other Applications (Medical Simulation, Forensic Reconstruction, Medical Legal, and Emergency Care Instruction)

Global Medical Animation Market, by Therapeutic Area

Oncology

Cardiology

Cosmeceuticals/Plastic Surgery

Dental

Other Therapeutic Areas (ENT, Gastroenterology, Orthopedics, Ophthalmology, Neurology, and Gynecology)

Global Medical Animation Market, by End User

Life Sciences Companies

Medical Device Manufacturers

Hospitals, Surgical Centers, and Clinics

Academic Institutes

Other End Users (Medico-legal Firms, Forensic Departments, Government Bodies, and Insurance Companies)

Global Medical Animation Market, by Region

North America U.S. Canada

Europe EU5 Rest of Europe (RoE)

Asia-Pacific

Rest of the World (RoW)

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company�s specific needs. The following customization options are available for the report:

Product Analysis

Product matrix, which gives a detailed comparison of the product portfolios of each company (Top 3 companies)

Company Information

Detailed analysis and profiling of additional market players (up to 3)

The global medical animation market is expected to reach USD 301.3 Million by 2021 from USD 117.3 Million in 2016, growing at a CAGR of 20.8% from 2016 to 2021.

The global market is segmented on the basis of type, application, therapeutic area, and end user. By type, the market is categorized into 3D animation, 2D animation, 4D animation, and flash animation. The 3D Animation segment is expected to account for the largest share of the market in 2016. The largest share of this segment is mainly attributed to the fact that 3D animation provides viewers a greater sense of perspective, and enables clear understanding of the key concepts in the forensic case. However, the 4D animation segment is expected to grow at the highest CAGR during the forecast period.

The medical animation market, based on application, is segmented into drug MoA and approval, patient education, surgical training & planning, cellular and molecular studies, and other applications (medical simulation, forensic reconstruction, and emergency care instruction). The drug MoA and approval segment is expected to account for the largest share of the market in 2016. This is mainly attributed to the rising adoption of medical animation by pharmaceutical companies for showcasing the MoA of drugs as well as for the marketing, promotions, and approvals of drugs. However, the patient education segment is expected to grow at the highest CAGR during the forecast period.

On basis of therapeutic area, the market is segmented into oncology, cardiology, cosmeceuticals/ plastic surgery, dental, and other therapeutic areas (ENT, digestive system, orthopedic, ophthalmology, neurology, and gynecology). The other therapeutic areas segment is expected to account for the largest share of the market in 2016. This is attributed to the increasing awareness amongst healthcare professionals on various diseases, injuries, and defects; and rising adoption among academic institutes to explain and provide instructions to students on physiotherapy and pre- and post-orthopedic procedures. However, the cosmeceuticals/ plastic surgery segment is expected to grow at the highest CAGR during the forecast period.

On the basis of end users, the medical animation market is segmented into life science companies; hospitals, surgical centers, and clinics; academic institutes; medical equipment manufacturers; and other end users (medico-legal firms, forensic departments, government bodies, and insurance companies). The life sciences companies segment is expected to account for the largest share of the market in 2016, and is projected to grow at the highest CAGR during the forecast period. Life sciences companies mainly use medical animation as a marketing tool to promote new drugs and product offerings, thus attributing to the growth of this market.

On the basis of regions, the medical animation market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World (RoW). North America is expected to account for the largest share of the market in 2016. The large share of the North American region can be attributed to the presence of major pharmaceutical companies, increased healthcare spending, presence of top market players, increasing number of surgeries in the U.S., and growing medical devices industry in Canada. However, the Asia-Pacific region is expected to grow at the highest CAGR during the forecast period.

Source: The Association of Medical Illustrators (AMI), The Animation Society of India (TASI), Association Europ�enne des Illustrateurs M�dicaux et Scientifiques (AIEMS), Medical Artists' Association of Great Britain (MAA), Society for Animation Studies (SAS), World Health Organization (WHO), Centers for Disease Control and Prevention (CDC), U.S. Department of Labor, GSM Association, Digital Health Group, U.S. Food and Drug Administration (FDA), Journals, Articles, Press Releases, Magazines, Paid Databases, and MarketsandMarkets Analysis

Some of the major players in the Medical Animation Market are Infuse Medical (U.S.), Hybrid Medical Animation, Inc. (U.S.), Ghost Productions, Inc. (U.S.), Scientific Animations, Inc. (U.S.), INVIVO Communications, Inc. (Canada), Random42 Scientific Communication (U.K.), Radius Digital Science (U.S.), Nucleus Medical Media, Inc. (U.S.), AXS Studio, Inc. (Canada), Visible Body (U.S.), Elara Systems, Inc. (U.S.), Animated Biomedical Productions (Australia), XVIVO Scientific Animation (U.S.), Blausen Medical Communications, Inc. (U.S.), Trinsic Medical Animation, LLC. (U.S.), Viscira (U.S.), Understand.com (U.S.), and Medmovie, Inc. (U.S.).

To speak to our analyst for a discussion on the above findings, click Speak to Analyst