As for Ninja, this announcement comes only a few weeks after he ditched Amazon's Twitch streaming service for Microsoft's Mixer alternative -- a move that came as a shock to the gaming community. He also now has his own toy line and reportedly gets paid a cool $1 million to stream games, such as Apex Legends. Which is to say, there's no shortage of brands wanting to work with him. Ninja had been seen wearing Adidas outfits recently at different events, but not much was made of it until he teased a major reveal on his Twitter account, which featured a trippy video with an Adidas font on it.

Adidas does currently sponsor various professional esports teams, but the deal with Ninja is significant because of the individual aspect of it. We'll see over time what comes of the partnership between the company and the notorious gamer/streamer, whether that be gaming-inspired apparel, shoes or something else entirely. For now, don't be surprised to see Ninja wearing the brand with the three stripes a lot more often.