Why Tables Matter

Data is becoming the raw material of the global economy. The pursuit of data drives the reinvention of antiquated industries. Energy, media, manufacturing, logistics, healthcare, retail, finance, and even the government are undergoing a digital transformation.

However, data is meaningless without the ability to visualize and act upon it. The companies that survive the next decade will not only have superior data; they will have a superior user experience.

Good user interface design is based on human goals and behavior. The user interface in-turn affects behavior, which drives further design decisions. In subtle and unconscious ways, user experience alters how humans make decisions. What is seen, where it is presented, and how interactions are afforded, influence actions. It is important we make design decisions that lead to a better world, one data table design at a time.