Sometimes I’ll move the Peloton bike into our gallery so I can spend time with my half gay husband while he reads Architectural Digest wearing combat boots pic.twitter.com/jdBWowR4z3 — Clue Heywood (@ClueHeywood) January 28, 2019

Peloton, who charge two grand for a stationary bike then make their customers pay £40 a month on top for Orwellian virtual spinning classes with shouty instructors, haven't had it easy since trying to get pally with the cycling crowd. A cringey ad campaign on TV and social media has generally been taken pretty badly by most of us who believe their pricing structure to be pretty ludicrous, while they also further alienated themselves by trying to sue YouTuber Shane Miller for calling a segment on his channel 'Digital Peloton News' - they claimed to have trademarked the word 'Peloton', which led to much anger and laughter at the audacity of it all in equal measure, and Peloton swiftly backed down.

I put the Peloton bike in the kitchen of our loft so I can get a workout and also cook the vegan three-bean tortilla soup recipe I downloaded from Goop. pic.twitter.com/GMj4YPu50r — Clue Heywood (@ClueHeywood) January 28, 2019

Over the last 24 hours they've been gloriously sent up in a Twitter thread from an Arizonian calling himself Clue Heywood, who spotted Peloton ads always appear to show their spin bikes in grandiose and/or inappropriate locations in the condos, mansions and luxury apartments presumably owned by the majority of their well-heeled clientele. Peloton have done most of the work for him as almost every 21st century yuppie cliche is covered from their promo shots. There's also no sign of a fan anywhere, do rich people not have hygiene standards nowadays?