We haven't settled on how to label ourselves yet, whether open business, transparent, distributed, or what. However, the goal is to be as transparent as possible. We think this will pay off - our customers can be sure that we're being fair with our suppliers and employees and, hopefully, help us improve our business. We have a long way to go to systematize our transparency, but this is a good start.

Ongoing Expenses (per month)

Design Costs

See individual shirt pages

Listing Costs (per shirt)

Writing copy: ~30 minutes of Sam's time = $15

Formatting & uploading images: ~1 hr of Sam's time = $30

Photography costs: Done for free by our friend Druf!

Shirt Assembly (per shirt)

First Batches = ~$13

Recent Print Runs (Bitcoin Designs, Pirate Bay) = <$10

blank = $2-4 (>$4 for XXL)



screen print = $2-6



screen = $15-20

Shipment Costs

<$3/shirt to USPS for First Class mail (done through ShippingEasy, postage from Endicia)

<5 minutes per package of Sam's time = $1

Total = $4

Retail Partners

None yet, be one of the first!

Bulk Orders (plus shipping)

10 shirts = $110



25 shirts = $260



50 shirts = $490



100 shirts = $900

Marketing

CoinURL = ~$20, no revenue (completed)

Reddit ads

Cyberpunk = $5, no revenue (in progress)



Libertarian = $5, no revenue (in progress)



NeutralPolitics = $5, no revenue (in progress)



Front Page = $5, no revenue (completed)

Share facebook post for $1 in bitcoin = ~$100, some revenue (?) (completed)

Pounding the pavement (digitally and IRL): ~40 hours Sam's time = ~$400

YTCracker: 4 Free Shirts = ~$50

Jason King from Sean's Outpost: 2 Free Shirts = ~$25

Amir Taaki: 2 shirts, he even wore one on the Keiser Report!

Steven Voluntaryist of Bitcoin Portland = 2 Free Shirts (one for his girlfriend) = ~$20 (no shipping, he was in Philly!)

$150 for Bitcoin Black Friday 2014 Feature

Sales