Our thought here is that Fitzgerald sort of saved it at the end by talking about a fan transformation, which means he recognizes that it takes time. Football isn't saved in a town overnight, or even over two seasons. Amid a dicey time economically, it's always a hit or miss proposition to challenge more of your fans to purchase tickets. A quick StubHub search showed prices from $240 for the Packers game and $145 for the Seahawks. Along those lines, fans struggling with season tickets are seeing a huge spike on the resale market and around the holidays. It might be nice to cash in.