Hi mate,

About your first point: Yes, this is a very important point that I like to use when doing my product research. I take a look at the second page and find out what I can do better then them. Or in other words; you are trying to find out why they are not ranking on page #1.

Is their price too high?

Do they have bad quality images

Are they lacking reviews?

Are they not using the right keywords?

So if you have analysed the second page and determined that they are ranking there because they have a high price, bad images, etc… all points you can beat them on. Then I would go for it. What you are trying to determine is if you can beat the product that are on page #2, which will result in you ranking on page #1, and getting some sales.

On the other hand, if you analyse the second page and find that they are all very strong products. So if they all have a high reviews count, low price etc. All points where you think: “I probably can’t beat them”, then I would skip that product.



About point 2: Yes, always try to find a way to customise your product. If you can’t customise your product like you said you can differentiate yourself with a different color or with nice packaging.

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