Virgin Mobile has a new Unlimited Plan for $60/mo.

Verizon’s introduction of an unlimited plan last month triggered a flurry of activity among the four major carriers, with each quickly overhauling their unlimited offerings in an effort to wrestle customers away from their competitors. The unlimited wars seem to have spurred smaller carriers into action as well; witness Virgin Mobile’s $60 Data Love Unlimited plan.

New this week, the Data Love Unlimited gives Virgin subscribers unlimited 4G LTE talk, text and data for $60 a month. This prepaid cellplan includes “mobile-optimized” video streaming, gaming and music; this equates to video in 480p resolution, music at 500kbps, and cloud gaming at up to 2mbps. It’s worth noting that AT&T, Verizon, Sprint and T-Mobile all allow for high definition video streaming on their unlimited cell phone plans now.

Data speeds on the new plan are throttled after 23GB, slowing down to 2G. Customers have the option of adding on a 500MB mobile hotspot for $3/day, a 1GB hotspot for $5/month, or a 2GB for $10/month. Unlimited calling to Mexico is an extra $5/month.

Unlimited Data Love’s $60 price point puts Virgin right in the thick of things compared to the unlimited offerings from other MVNOs.

Plan Inclusions Price Metro by T-Mobile $40 Unlimited Plan $40 Unlimited Plan

$40 Unlimited Plan Unlimited Data

No Contract

Deal: Online Only: Receive a $100 Virtual Prepaid Mastercard when your bring your phone OR purchase a new phone online with new line & 3 months of service

$40/mo + $25 Upfront $ 40 /mo + $25 Upfront Go Cricket Core Unlimited Plan Core Unlimited Plan

Core Unlimited Plan Unlimited Data

No Contract

$50/mo + $9.99 Upfront $ 50 /mo + $9.99 Upfront Go Boost Mobile 35GB $50 Plan 35GB $50 Plan

35GB $50 Plan Unlimited Data

No Contract

$50 $ 50 Go Virgin Mobile $60 Unlimited Plan $60 Unlimited Plan

$60 Unlimited Plan Unlimited Data

No Contract

Notice: Virgin Mobile is migrating to Boost Mobile - Clicking on this plan will re-direct you to Boost plans

$60/mo + $25 Upfront $ 60 /mo + $25 Upfront Go

Comparing Unlimited Data Love to Boost's Unlimited GIGS plan specifically, both throttle data after 23GB of use, stream video at 480p, and music at 500kbps. Boost's plan, though, includes 8GB of mobile hotspot use.

Plan Inclusions Price Boost Mobile 35GB $50 Plan 35GB $50 Plan

35GB $50 Plan Unlimited Data

No Contract

$50 $ 50 Go Virgin Mobile $60 Unlimited Plan $60 Unlimited Plan

$60 Unlimited Plan Unlimited Data

No Contract

Notice: Virgin Mobile is migrating to Boost Mobile - Clicking on this plan will re-direct you to Boost plans

$60/mo + $25 Upfront $ 60 /mo + $25 Upfront Go

For those interested in something a bit cheaper, Virgin Mobile still offers a “limitless music” option on their other plans, allowing customers to freely stream the likes of Spotify, Pandora and iHeartRadio without it counting against their data allotment.

Virgin Mobile was launched by Richard Branson and company in 1999 in the United Kingdom and made its U.S. debut three years later. Virgin runs on Sprint's network.

About Virgin Mobile... Virgin Mobile is a MVNO (mobile virtual network operator) that runs on Sprint's network and is a wholly owned subsidiary of that company. It was launched in 2001. Network Virgin Mobile operates off of the Sprint nationwide 3G/4G CDMA network in the 1900 MHz PCS band. This band frequency supports bands 25 and 41. Coverage: Virgin Mobile runs on Sprint's network, consistently ranked #4 in national network coverage tests. Where to Buy: Virgin does not maintain any dedicated retail locations, but you can purchase their plans and phones online or at retailers like Best Buy, Walmart, and Target. Bring Your Own Phone to Virgin Mobile: To bring your own device to Virgin, you'll need a Sprint-branded 4G/CDMA phone. Find out more about bringing your own phone. Tethering: Monthly Mobile Hotspot Offer: $10/month for 10GB of data to help you stay connected on the go. Data allotment is a combination of 3G/4G data access and allows you to connect up to 8 Wi-Fi-enabled devices. Fact: Virgin Mobile recently became an iPhone-only carrier. View All Virgin Mobile Plans