Boone Pickens may be a fine man, and has played a colorful and useful role on the American stage for decades. But his "energy plan," which he's spending a fortune to promote on cable TV, is not a plan.

Asserting that something would be good to do is not "a plan." Saying how to do it is "a plan." By this standard, what the legendary oil man is devoting $58 million to pitch hardly amounts to a decent slogan.

He...