Google first launched their Google Finance website in 2006 but the service hasn’t seen an update since 2008 and the Google Finance Blog was closed in 2012. While modern portfolio trackers and stock trading services like Robinhood have risen to the top, Google has largely sat on the sideline, letting competitors have their way with the market.

Not any more: Google just issued a notice to users that they’ll be overhauling the Google Finance platform in November, offering a completely new system of following, tracking, and getting news and information about stocks.

Here is Google’s full message on the move:

Portfolios deprecation information In an ongoing effort to make Google Finance more accessible and user-friendly for a wider audience, we’re making a few major changes to the service in November 2017. As part of this updated experience, you’ll still be able to: Follow the stocks you’re interested in

Receive the latest industry news and market trends However, as part of this updated experience, the Portfolios feature will no longer be available. To keep a copy for your records, download your portfolio now. To give you time to download and consider alternative services, this change won’t happen until mid-November 2017.

This sounds like a huge move that may target competitors such as Yahoo Finance and conversation platform StockTwits. We don’t really know what Google has planned – it could be anything from the basic restructuring of an outdated system to a much larger, feature-rich overhaul that better leverages Google News and Google-owned Robinhood.

What do you think we’ll see in the launch of Google Finance 8.0 Oreo? (no, that’s not the real name)