MOBILE, Ala. (Reuters) - Bombardier Inc BBDb.TO aims to make a decision this year on the future of its CRJ regional jet as it "aggressively" pursues new orders to secure its industrial future, the Canadian planemaker's chief executive said on Wednesday.

A Bombardier logo is pictured during the European Business Aviation Convention & Exhibition (EBACE) at Geneva Airport, Switzerland May 28, 2018. REUTERS/Denis Balibouse

The company is exploring “all strategic options” for the loss-making program including a potential sale, but its immediate focus is to win orders and cut costs, CEO Alain Bellemare told Reuters.

Asked whether Bombardier would reach a decision this year, he said, “I hope so, for sure. The more certainty we can provide the better but we are getting good traction”.

Bellemare was speaking on the sidelines of a ceremony marking a new U.S. assembly line for the larger A220 jetliner development, which Bombardier agreed in 2017 to sell to a venture led by Europe's Airbus AIR.PA.

Bombardier, which had struggled to keep pace with the huge cash demands of a new aircraft program, later sold its older Q400 turboprop program and announced a review of the 20-year-old CRJ series.

“I don’t want to drag this on for too long but a lot of that is not in my hands; it is also in customers’ hands,” Bellemare said.

“We are trying to see how we build a backlog. For us to keep this thing going we need to have a skyline (future production profile) that makes sense. We are willing to maybe reduce our production volume but at the same time we need to have sufficient volume to feed the supply chain,” he added.

“We are very aggressive right now. We are working aggressively with airline customers. That’s our number one priority.”

Analysts say adding new orders and lowering costs are measures designed to throw the aging CRJ program a lifeline and make it more attractive to long-term investors.

The CRJ competes with Embraer EMBR3.SA regional jets and is helped by union "scope clause" rules in the United States restricting the size of jets used by regional airlines.

Bellemare played down concerns that the clauses could be renegotiated, hurting demand for the CRJ, saying they had historically been hard for airline managements to change.