The campaign was titled 'Unwrap A Jaguar'.

But it was Jonathan Silver Scott who Twitter users seemed keen to unwrap, as they wrote cheeky comments on the high-end car brand's Twitter page.

Commenting on the Property Brothers star's tight trousers, fans described him as 'phenomenal'.

Property Brothers star Jonathan Silver Scott raises eyebrows as he poses in tight trousers to promote 'Unwrap a Jaguar' ad campaign

Cheeky: It was Jonathan Silver Scott who Twitter users seemed keen to unwrap, as they wrote cheeky comments on the high-end car brand's Twitter page

'Is the car in his pocket or is he just excited to be there?' wrote one Twitter user.

Another added: 'I'd be lying if I said the car was the first thing my eyes were drawn to.'

Another wrote: 'Honestly, who cares about the car? Lol Drop the car and keep the guy, hehehe.'

'Reported for obscenity!' joked another.

Pose: The advertising campaign was promoting Jaguar's holiday campaign, which features the Jaguar E-PACE SUV in a typical holiday scene

HGTV star Jonathan posed in his chinos and sweater as he stood atop a bus, which is being billed as 'the first ever mobile holiday window' by the brand.

The advertising campaign was promoting Jaguar's holiday campaign, which features the Jaguar E-PACE SUV in a typical holiday scene.

HGTV star Jonathan, 40, posed in his chinos and sweater as he stood atop a bus, which is being billed as 'the first ever mobile holiday window' by the brand.

The bus, designed by Vegas-based Canadian star Scott and wrapped in tartan in a nod to his Scottish heritage, is touring New York, promoting the brand.

Talking to People magazine, Jonathan, who appears on his TV show with brother Drew, explained that he wanted the windows in the bus to appear as though 'somebody was peering into a living room and you see the warm brick tones of the fireplace and you see the Christmas tree and the garland and the twinkling lights and the gifts'.