ABSTRACT - Hedonic consumption is a relatively new field of study in consumer research. It offers a complimenting paradigm to the one of traditional information processing, focusing on the "experiential" aspects of the consumption experience which are subjectively based, such as sensation seeking, emotional arousal and fantasizing. To date, most studies have focused on consumer traits that would predict hedonic consumption as opposed to product traits that might elicit hedonic consumption. The study of music is proposed as an avenue for researching what characteristics of the person and the product interact to prompt consumption of hedonic products. A model for studying music as a product is presented.

Citation:

Kathleen T. Lacher (1989) ,"Hedonic Consumption: Music As a Product", in NA - Advances in Consumer Research Volume 16, eds. Thomas K. Srull, Provo, UT : Association for Consumer Research, Pages: 367-373.