Alongside revealing their Since ’95 video, a nostalgic look at PlayStation’s history and heritage, Sony have teased that their PS4 advertising campaign will be massive, saying that it’s “the biggest in our history” to TSA.

So, expect big things from their PS4 advertising campaign, which they’ll be gearing up over the next month or so, until the US launch of November 15th and then continuing past that to the European launch on the 29th, with plenty of post-release advertising to follow.

They’re also teasing plans to get this Since ’95 video out to the masses over the next few weeks, so they’re clearly aiming at a wider audience than you and I; more than just the people reading articles and watching videos on gaming sites, anyway.

Hopefully that amounts to much more than pushing the “This is for the Players” slogan and #4thePlayers hashtag. But those are nice too.