They are armed bullies – ranchers who shoot wildlife, slit coyotes' throats, gun down resting migratory birds and ruin marshlands through illegal grazing. This is not their land. It was stolen from Native Americans by armed white men, and now it's in trust for all Americans, as is the wildlife, and PETA US wants to attract some attention for the animals who are mostly forgotten in this story.

These armed men are a disgrace in the eyes of decent human beings and disrespectful of all life but their own. Yesterday, PETA US introduced the cattle killers to their first vegan snack, and they enjoyed it. Today, PETA US is taking them vegan chilli because the animal rights group believes in conversation rather than conflict, and it always hopes no one is totally unreachable with a message of kindness.