A North Perth small bar owner has applied for a licence to serve alcohol from 7am, claiming WA needs to adopt a European drinking culture instead of the local tendency of getting “annihilated” after dark.

Oscar Boyne has applied to the City of Vincent to change his alcohol sales period from 11am-7am at his North Perth small bar The Old Laundry.

The council’s recommendation, due tomorrow night, will be sent to the Department of Racing, Gaming and Liquor for approval.

Mr Boyne said an earlier serving time was in line with a more mature attitude towards alcohol in which the beverages were enjoyed in moderation and for their taste — at any time of the day — rather than as a means of getting drunk at night.

He said in his homeland Italy, it was common to drink grappa and black sambuca with morning coffee and that alcohol was rarely abused after hours.

“Society in Italy in general has a very different outlook to alcohol than what we do,” Mr Boyne said.

Camera Icon Oscar Boyne wants to sell alcohol from 7am at The Old Laundry small bar in North Perth. Credit: Steve Ferrier/The West Australian

“Subsequently, they respect alcohol a lot more than what we do. I think we can rewrite a lot of that and have a much better relationship with alcohol whereby it’s not just consumed for the sake of getting annihilated — we can we can appreciate alcohol for its taste.”

Mr Boyne said there was already demand for alcohol sales at breakfast for drinks such as bloody marys and champagne.

He said it was unlikely to be abused as customers tended not to drink excessively during the day or at lunch.

“Generally speaking, in this country, people don’t start drinking until its past five o’clock and they drink heavily after that,” he said. “There is no reason why that can’t change.”