CHARLOTTESVILLE, Va. — Seth Berger remembers the first time he saw Cam Reddish in his Westtown gym. At the time Reddish was still playing at the nearby Haverford School, but he was looking to make a change. Berger had known Reddish’s father, Robert, for some time. Back in the day, when Berger was president of And1, Robert was playing at VCU. In the more present day, Robert was coaching Berger’s son, A.J., in grassroots ball. So the coach broke his own rule, for the first time calling a player to see if he might be interested in playing for Westtown, a boarding school in West Chester, Pa. The family visited the sprawling campus, everyone ending up in the gym.



Reddish was on the court in a pair of boots, standing a good two or three feet behind the NBA arc. Berger flipped the ball to him. “Can you make the shot?” Without a hint of arrogance, Reddish said, “Yeah,’’ and proceeded to, near flat-footed, swish it. He then did it again...