Exploding Kittens, a card game illustrated by famed web cartoonist Matthew Inman aka The Oatmeal, has become the most backed Kickstarter project of all time. The game — billed as "a highly strategic kitty-powered version of Russian Roulette" — has overtaken Tim Schafer's Double Fine Adventure game, the movie reboot of Veronica Mars, and the return of Reading Rainbow to claim the top spot, attracting just under 107,000 backers at the time of writing. "You wonderful people have come together to form the largest community in Kickstarter history, and the numbers keep rising," wrote the Exploding Kittens team in a blog post. "Thank you backers, you are the mostestest."

Exploding kittens promises plenty of meme-fodder like unicorn enchiladas and pig-a-corns

The aim of the game is to avoid being blown up by a curious kitten and its explosive material of choice. Users draw cards in turns, with some able to distract the pyrotechnic felines while others allow players to pass the exploding buck. Inman provided the illustrations and the star power, while the game itself was designed primarily by Elan Lee and Shane Small, both of whom have experience in the industry from working on the Xbox team.

As far as Kickstarter projects go it's a bit of an open goal: there's plenty of meme-fodder with cards like unicorn enchiladas and pig-a-corns in the deck, but it's also a simple product to deliver. There are no moving parts or complicated factory sourcing to consider: it's just pictures on cardboard. Still, the game has proved incredibly popular, reaching 100 percent funding in 20 minutes and 1000 percent funding in less than an hour. It's currently raised more than $4 million from backers and is the seventh-most funded project of all time. What's more, it's still got 22 days of funding left to go. Exploding Kittens? Totally blowing up.