All Elite Wrestling has released the video which will play at the start of their second show, Fyter Fest, tomorrow night (Sat., June 29). It’s as slickly produced as just about everything we saw from Tony Khan’s company at their first pay-per-view (PPV), last month’s Double or Nothing.

It also doesn’t shy away from bombastic claims about how the young promotion is changing the business, or hyperbole about a wrestling war. WWE is mentioned by name, but we get a few shots of Cody Rhodes throne-smashing entrance from Las Vegas, in case you forgot about that.

“Everyone has a dream, but to make a dream come true takes courage. On May 25th, a new wrestling empire rose and laid out their vision for the future. The athletes in the All Elite Wrestling locker room knew what they had to do. They knew on this night, it was Double or Nothing, and they were willing to risk it all. It was the night that created the memories we will never forget. It was the night that changed the world, and gave jubilation to all who were hoping... Tonight, at Fyter Fest, it’s time to show the world why All Elite Wrestling is here to stay. AEW is ready to embrace the bright lights, ready to prove themselves yet again, because they realize in order to survive the struggle and succeed, they need to fight for this dream every day. Their passion will create an energy that will infuse you soul, an energy that declares, ‘Let’s live forever’. Welcome to All Elite Wrestling. This is Fyter Fest. Welcome to the show.”

A bit over-the-top, sure. But, aside from maybe the soul-infusing immortality vibes, also not wrong.

Critics will say the talk of “empire” and changing the world is premature, but even they’ll have to acknowledge the “prove it every night” ethic is exactly what AEW needs to be putting out right now.

We’ll see how well they succeed tomorrow. Here’s the card for Fyter Fest, and sign-up for the free stream here.