Verizon Details Their Uses for Location Data Like Tracking Demographics at Large Events Fierce Wireless has an interesting conversation with Verizon Wireless's Colson Hillier, who explores some of the new ways Verizon's making money from your data -- like keeping demographic stats on event attendees: quote: One vertical is a venue--like a sports stadium, a college campus or ski area. When we were testing this we partnered with a professional sports team to help them better understand their audience and figure out better ways that they could deliver value to their sponsors and their consumers. We looked at the clusters of demographic makeup for each of their events and found out interesting things about the types of consumers that attended their events--from what type of event, the time of day, their record and other environmental conditions that were occurring in their market. You can imagine that governments and intelligent agencies will be first in line to buy data on who attends what events or political rallies. While there remains no serious consumer protection laws in place to protect consumers in this brave new frontier, Verizon is one of several companies promising that you can trust them to keep this data anonymous and secure: quote:

Those promises might mean a little bit more if the nation's phone companies hadn't already shown they're happy to help government opt in to such tracking in exchange for a small monthly discount on their bill. Our users Wireless carriers are only just starting to figure out how to cash in on customer location monitoring , selling the data to everyone from marketing departments to city planners. Verizon Wireless has created an entire new division called Precision Marketing to deal with the sale of this data.has an interesting conversation with Verizon Wireless's Colson Hillier, who explores some of the new ways Verizon's making money from your data -- like keeping demographic stats on event attendees:You can imagine that governments and intelligent agencies will be first in line to buy data on who attends what events or political rallies. While there remains no serious consumer protection laws in place to protect consumers in this brave new frontier, Verizon is one of several companies promising that you can trust them to keep this data anonymous and secure:Those promises might mean a little bit more if the nation's phone companies hadn't already shown they're happy to help government break wiretap and surveillance laws at every turn . Meanwhile, it would be refreshing to someday see a carrier allow users toto such tracking in exchange for a small monthly discount on their bill. Our users show you how to opt out of data tracking if you're interested.







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