First of all, full disclosure...I don't have an Amazon Echo*, Google Home, or Apple HomePod. I've never tried out a Google Home. The HomePod seems like a great speaker, but I can't stand Apple's Siri** (it's just awful). Although, Alexa on an Amazon Echo does work well as a music player.

Okay, now that there's been some quick context-setting regarding my own experience with this tech, here's the crux of this post:

It seems that higher education is currently fascinated with voice-based, virtual assistants (especially Amazon Alexa). And, as with almost every relatively new technology used by universities, pundits have come out in droves to opine about these virtual assistants.

Each time I share something on social media about Alexa in particular, the post generally gets a lot of attention:

As more universities give students voice-controlled Alexa devices, observers and critics ask why. https://t.co/FQYOQDx0Zh — Eric Stoller (@EricStoller) August 22, 2018

Voice-based, virtual assistants can be useful. Recently, Leeds Beckett University used an Alexa app for student recruitment purposes. And, Northeastern University has conducted a pilot study with students who used an Alexa-based app "designed to improve students’ experience by alleviating their cognitive load."

Now I could write about chatbots (a segment of AI), but I've already done that in a previous post. And, this space is shifting/evolving so quickly that this post could drift into a state of 'always being edited.' So for now, I'll stick to the voice-based, virtual assistant side of things.

It seems to me that the current state of voice-based, virtual assistants breaks down into three distinct areas: Privacy vs Experimentation, Corporate Interests, and the Ubiquity of Future Functionality:

Privacy, "Big Brother," and Experimentation

Having devices that are always on and listening for a command word can be a bit disconcerting. It feels like our normal day-to-day privacy will somehow be compromised. Is a company recording all of your conversations? Can my neighbour activate my virtual assistant if my windows are open? I get it. This technology reeks of potential privacy violations. And, because it's voice-based, it somehow seems more intimate than other forms of tech with which we interact.

However, I think it's not actually a privacy issue in the traditional sense. Alexa doesn't seem to be an insidious operator like Big Brother. Gasp! If I order a hardcover copy of 1984, the thought police aren't going to knock down my front door.

Privacy concerns regarding new'ish technologies always feel more like knee-jerk reactions. It's more of a perceived threat by possibility rather than actual issue.

What seems to be the real victim by way of "it's a privacy issue" rhetoric is that it stomps out any sense of experimentation with this technology. It reminds me of the old days of social media when people would reference FERPA (or some other policy/regulation/etc.) as a reason for not using Facebook, Twitter, electricity, etc.

Plus, those institutions that do try to use voice-based technologies are often called out for only using this tech as a PR move. I mean, can't it be both? Cool tools that are newsworthy doesn't mean they're not innovative and worthwhile.

Maybe technologies like Alexa are still a bit of new tech trying to find their way. Isn't that the way with most technologies? At first they might not fit into our preconceived notions of utility, functionality, purpose, etc. and that's okay.

I asked for some thoughts on voice-based, virtual assistants from the Twittersphere and it was mixed bag of opinions/questions:

Solution in search of a problem — Jim Dickinson (@jim_dickinson) August 28, 2018

I’ve wondered how it would deal with real world complications such as one Alexa shared between multiple students in a shared house. Also, what scale of backend developments would be needed to support each example of functionality. — Steve Parkinson (@steve_p_uk) August 27, 2018

"Time spent searching online to figure out when the library opens, or how to get to the registrar’s office, is time wasted, said Hakanson. Why not just ask Alexa instead?"

Socrates worried writing was harmful

Paranoia or Big Sister?https://t.co/JYBAXO4Gi2 https://t.co/GWuRuIZVof — Sue Watling (@suewatling) August 28, 2018

Whilst these are MANY advantages, Alexa has little security. If someone gets within range of my Alexa they will be able to query all of my private calendar data. There are examples of people shouting through windows to activate her. This isn’t always addressed. — Tim Smale (@tim_smale) August 27, 2018

I’ve read about how this tech is being used for cust service & PR. Am curious abt it’s applications for teaching & learning. — Kristi McLennan (@keavesmc) August 27, 2018

How voice search will impact enrollment marketing....what institutions should consider when optimizing for voice — Clayton Dean (@circaclayton) August 28, 2018

Given a team’s limited hours/resources/brainpower, is it worth getting into for recruitment and lead generation? Or is it a “wait and see”? — Chris Alexander (@alexandermania) August 27, 2018

Hi Eric! I think it would be interesting to explore the challenges and risks this brings to the table for students (ex. Having Alexa in dorms) and see where it goes next (offices, classes, etc). Lots of things to cover here for sure! — Karen Freberg, PhD • #SMprof, Consultant + Author (@kfreberg) August 27, 2018

Connections to Capitalism

It should be noted that I do have an issue with voice-based, virtual assistants. The big three (Google, Amazon, and Apple) are only interested in making money off of all of us. Capitalism creates a lens that limits our thinking on what things can become because we only think in terms of money, advertising, big data, and selling...or reacting in opposition to those current life facets.

However, being an uber, critically hopeful nerd, I'm hoping for a future of technologies that are not connected to large corporations and their extremely limited view on how tech can benefit humanity.

Ubiquitous Functionality and Future

The future of voice-based, virtual assistants seems to be an ever-increasing amount of functionality, devices, and depth. Artificial intelligence (AI) or some form of 'smart machine learning' is coming (and yes, I know that some people like to label their stuff as AI or machine learning, but it's nowhere near as advanced as anyone would like).

It's important to mention that accessibility matters. As voice-based, virtual assistants continue to evolve (and learn?), it's important to think about how access is enhanced (or decreased) by way of these technologies. If you cannot speak or hear, technologies that sync up with AI still need to be able to function.

Alexa (or whatever tech comes after the Echo...or even Amazon) are fast-becoming ubiquitous. When you watch The Great British Bake Off and each commercial break features an Alexa ad, and people are tweeting how it has activated their Echos, you know it's a big deal. (I miss Mel and Sue so much!)

We seem to be like cave people at this point when it comes to voice-based technologies. We're drawing on cave walls with sticks. These are early days and we're still trying to work out how to make voice-based, virtual assistant 'fire.'

*Update: I actually purchased an Amazon Echo whilst writing this post. Alexa works so much better than Siri, but I really would like a robust web search. And, I'm literally a newbie when comes to the Echo so I look forward to adding new flash briefings to my account. First up, the Helix Education enrollment growth briefing:

We are excited to launch Enrollment Growth Briefing, a new daily flash briefing for the Amazon Echo and other Alexa-compatible devices - specifically for #highered leaders looking to grow enrollment at their #college or #university https://t.co/QkvmNM0np4 #ConnectEDU pic.twitter.com/W2KrwFHuiV — Helix Education (@HelixEducation) August 29, 2018

**Update 2: The Amazon Echo was purchased because Apple's Siri is just unbelievably bad. How's that for a product review... Apple, what the heck?!? Seriously, I cannot understand how you haven't made Siri better.

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