Pizza chain Pieology, with more than 50 locations primarily in the Western U.S., is putting down stakes in Santa Rosa. The long-vacated Blockbuster store in the Mendocino Marketplace (2280 Mendocino Ave.) is slated to open later this month. The custom pie shop features DIY “artisan style” 11.5-inch pizzas, each under $10.

Mix and match traditional or gourmet toppings (herb butter sauce, meatballs, gorgonzola cheese, roasted red peppers) and get it cooked to order in their stone oven. Ready in about five minutes, its fast food with a personal twist.