It's no secret as to why Hulu might want to add Cheddar. It's one of the few news outlets that's relatively popular among young adults (15 percent of those aged 18-34 are aware of it, according to Market Strategies International), many of whom have either dropped conventional TV or never subscribed in the first place. As with YouTube, this gives Hulu a news channel for customers who don't really care for what traditional broadcasters have to offer, even when it's streaming online.