HARRISONBURG, Va. – James Madison University and University of Virginia Health System announced a partnership, which prominently features promotion opportunities in the under-construction Union Bank & Trust Center. Brokered by JMU's multimedia rights partner, Learfield IMG College, the agreement includes logo presentation on the new arena's court for 10 years and permanent naming of the facility's sports medicine area.The agreement represents the largest corporate financial agreement in JMU Athletics history with a seven-year partnership for a total of $3.5 million and an optional extension for an additional seven years."This is a significant partnership for James Madison Athletics and for our new facility, the Union Bank & Trust Center," Director of Athleticssaid. "UVA Health System has been a steady partner, and we are thrilled that they valued their involvement with JMU to the extent of such a substantial investment. Our gratitude to the UVA team.""UVA Health System has a longstanding relationship with JMU, including specialized sports medicine for JMU student-athletes through UVA Orthopedics, and we look forward to continuing that partnership in the years to come," said Pamela M. Sutton-Wallace, acting executive vice president for health affairs, University of Virginia Health System and chief executive officer, UVA Medical Center.In addition to the prominent "apron" logo placement on the court and naming of the sports medicine area in the Union Bank & Trust Center, the arrangement also provides additional marketing and promotional benefits to UVA Health System during the football and basketball seasons.The Union Bank & Trust Center is currently under construction on JMU's East Campus and is slated to open in the Fall of 2020. In coordination with the court sponsorship, JMU has released the design of the facility's basketball court, which prominently features elements of Athletics brand system launched in January of 2017.James Madison University is a NCAA Division I institution located in Harrisonburg, Virginia. Nicknamed the Dukes, JMU sponsors 18 sports, six male and 12 female, with approximately 450 student-athletes and an overall student enrollment of 22,686. The Dukes are part of the Colonial Athletic Association, whose conference footprint covers the East Coast spanning from South Carolina to Massachusetts.UVA Health System is an academic health system that includes a 612-bed hospital, the UVA School of Medicine, a Level I trauma center, nationally recognized cancer and heart centers and primary and specialty clinics throughout Central Virginia. UVA is recognized for excellence by U.S. News & World Report and Best Doctors in America.JMU Sports Properties is the locally based Learfield IMG College team representing the Dukes. Learfield IMG College unlocks the value of college sports for brands, fans and universities through the representation of collegiate institutions, conferences and arenas. As a fully integrated sports marketing and solutions platform, Learfield IMG College provides access to licensing and multimedia sponsorship management, including publishing, radio, digital and social media; fan engagement, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.