France looks set to introduce plain packaging for cigarettes and a ban on e-cigarettes in some public spaces in a bid to cut the number of people smoking.

The new laws would be similar to those introduced in Australia two years ago. The measures there have contributed to a fall in tobacco consumption.

“A positive social message is being delivered. It involves the “denormalisation” of a molecule that has such a profound impact on public health and an impact on cancer. Its image will be a little less attractive so I believe it to be a positive measure,” explained professor of oncology, Henri Joyeux,

The French Health Minister Marisol Touraine has announced that smoking would be banned in playgrounds and in cars with passengers under the age of 12.

France has one of the highest rates of under-16s smoking in Europe.

EU laws already force tobacco companies to cover 65 percent of packaging with health warnings.

E-cigarettes are also set to be banned in schools, on public transport and in enclosed workplaces.

Advertising electronic cigarettes is initially to be restricted and then completely banned as of 2016 except at their point of sale and in trade publications.

Over 70,000 people die every year in France as a result of smoking related illnesses.