The innovation center is the eighth U.S. opening in recent years, including new locations in Boston; Chicago; Columbus, Ohio; Houston, New York, San Jose, Calif.; and Washington, D.C.

The move highlights Accenture's move to increase market share, said Julie Sweet, CEO of Accenture North America. Accenture now has the largest market share in North America in its field and 55 percent of its global revenue stems from client work in the digital, cloud and security spaces.

"The need for companies to embrace this is what is driving our growth," Sweet said. "In Detroit, the big disruptors to the auto industry are autonomous, connected and electrified vehicles. These trends aren't going away and that disruption requires a rotation to the services we provide."

Accenture employs 868 in metro Detroit and plans to hire 200 more by the end of 2020, a 23 percent increase in workers.

The hiring coincides with Accenture's plan to move its regional office in Southfield to 1001 Woodward Ave. in Detroit this fall. Sweet said that many of the new hires will work in the 10,00-square-foot Detroit office, which is owned by Dan Gilbert's Bedrock LLC.

"(Detroit) is a more attractive place to attract talent," Sweet said. "It's become a community of startups, companies and community partners that we want to be a part of."

Accenture has been active in recent years in investing in talent initiatives, including a $10 million donation as part of an overall $300 million effort to increase science, technology, engineering and math (STEM) education in the region.

It's also participating in the Grand Circus Apprenticeship Program and plans to increase its tech-based program to 14 apprentices next year, Sweet said.