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“We will be working with the CRTC to understand what are the new players in the sector and also how can there be new ways of supporting Canadian content,” Joly said.

“In the context of streaming services, our legislation right now doesn’t deal with the reality of the internet.”

Canada’s existing system was set up for a broadcast world where content was consumed on radios and television screens. In this world, broadcasters are required to contribute a percentage of revenue to fund Canadian programming. But the funds available for local creators have declined as television revenues stagnate.

Many have eyed the new platforms where consumers access content – namely, streaming services such as Netflix Inc. and internet service providers – as possible sources to make up for the lost broadcast revenue. Many others have decried any levy on these services as a terrible idea that tries to squeeze new technology into an antiquated system.

While Joly is clear that she does not intend to tax ISPs in the modernized system, she did not reveal any ideas on new ways these new players will support CanCon in the rejigged environment.

She did, however, say the $500-million investment from Netflix announced in late September had nothing do with its streaming services, merely with its plans to open a local production house.

“There was no discussion of whether we should or should not legislate digital platform activities. This was not part of the conversation,” she said. Rather, she framed the investment as a vote of confidence in local crews, infrastructure and storytelling, which she said compelled Netflix to do more business north of the border.