Cambridge Analytica scandal, data mining, and Facebook data breach -- as the Bharatiya Janata Party (BJP)-Congress political slugfest over who has links with the controversial data consultancy firm Cambridge Analytica (CA) escalates, these terms have come to replace the usual cudgels of 'scam', 'corruption' and 'anti-national' that political parties beat each other with.

The BJP claims that the firm has been involved in Congress President Rahul Gandhi's social media campaign, while the Congress is asking if the government will lodge an FIR against the company ...