This one is hard to take.

Police are asking the public to be on the lookout for the driver of a white Toyota pickup who plowed into an East LA bike rider, then simply drove off without so much as slowing down.

KTLA-5 reports the wreck, which occurred at 9:15 am Monday, was caught on a security camera; fair warning, the video is stomach churning, to say the least.

The victim, who hasn’t been publicly identified, was riding east on the north sidewalk of Olympic Blvd when he attempted to cross Arizona Ave in the crosswalk. The driver of the pickup, which was headed south on Arizona, went through the red light, violently knocking the rider off his bike before turning right and speeding down Olympic.

The victim was transported to County USC Medical Center with major head trauma.

The CHP, which investigates major traffic collisions in unincorporated areas of the county, is looking for a white, mid-‘80s Toyota pickup with an extended cab, metal rack and black side graphics.

Anyone with information is urged to call 323-980-4600 or the Traffic Management Center (TMC) at 323-259-2010.

Let’s find this heartless jerk.

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