TechCrunch couldn't pin down what threshold qualifies certain users for either program, though one of its reporters noted they'd been inducted with an email thanking them for riding over 10,000 miles with the service. Those granted entry could find a shortcut to either the premium support number or chat experts in the Uber app's help menu, depending on which pilot program.

It's unclear how large either beta program is or how long they will run, but figuring out how to support its most loyal customers is a sound business move on the company's long road to rehabilitating its image. We've reached out to Uber for details and will include them when we hear back.