The strong push for skateboarding to be included in the Olympics continues, as shown by this recent video pitch displayed on the International Skateboarding Federation’s ( ISF ) website. Although the everyday skateboarder may not be familiar with the ISF, they are skateboarding’s governing body with the goal to “to provide direction and governance for the sport of skateboarding worldwide.” While the discussion of skateboarding’s inclusion into the Olympics has been going on for a long time, that doesn’t mean everyday skaters should not be aware or have a voice in how our activity is being defined and marketed.