Jay has held senior corporate management positions including Managing Director of Unilever Ukraine and VP Business Development for Swisscom AG. Apart from having founded a number of successful start-ups, Jay has been responsible for the build up of the Illuminata and Zoomin.TV Multi Channel Networks on YouTube from scratch to over 2 Bn views per month, ultimately leading to 100M USD acquisition of Zoomin.TV by MTG in 2015.