Ford brought its latest and greatest supercar to central London and hid the Blue Oval to see whether anyone can identify what it is.

It's an innovative way to gauge people's opinion about the design of the new GT and this experiment shows those who aren't car guys are having a hard time identifying the supercar as a Ford. The respondents provided a wide variety of names, such as Ferrari, Lamborghini, Bugatti, McLaren and someone even said it's a Brabus.

The $400,000 Ford GT will go on sale late next year and only 250 units will be made annually of the "ultra-high-performance supercar" which will come with a V6 3.5-liter EcoBoost engine pushing out in excess of 600 bhp (447 kW) channeled to the wheels through a brand new seven-speed dual-clutch gearbox.