Netflix’s Curious Creations of Christine McConnell might have brought goth cooking into the public eye, but the practice of bringing a goth aesthetic to food has existed since the invention of burnt toast.

At the heart of the goth cooking trend is finding creative ways to dye your food as black as your goth soul.

In recent years, chefs around the world have become increasingly interested in concocting their own versions of subtly satanic vittles, whipping up batches of black ice cream, black macaroni and cheese, black lemonade, and even black hamburgers.

“Chefs like the bold look,” New York chef Ryan Tate told Bloomberg. “[They] have been exploring it for years, and now the dining public is beginning to accept those flavors.”

Instagram has also been instrumental in spreading the fervor of goth cooking. Both unique and eye-catching, black foods photograph well and, because they’re still somewhat rare, add a certain cache of coolness to an Instgrammer’s profile.

What’s more, goth cooking is also seen as an antidote to another fast-growing Instagram trend: “unicorn” or “mermaid” foods.

For those who find the cutesy, often rainbow-hued, and sprinkle-topped dishes irksome if not nauseating, goth cooking poses an attractive alternative with its monotone simplicity and depressing vibes.