How You Can Use Video Marketing To Get Success In Digital Marketing 2020 Utsav Prajapati Follow Jan 8 · 4 min read

Every company wants to grow its business with the help of a recent trend going on in the industry or market, whether it is a traditional marketing or digital marketing. Now, you are reading this post; it means we are talking about the importance of digital marketing only. We all know it is a recent trend big corporate are adopting to deliver better results. Several trends in digital marketing will be more beneficial when it comes to shaping your digital marketing strategy.

As per the HubSpot study,

That is why one of the most preferred and effective trend in digital marketing I can see is Video Marketing.

Now, Let’s discuss Why Video Marketing is essential, specially in 2020?

Well, People like to watch videos instead of longer text or images because we are living in a video-first world. Funny but true, indeed! Whether it is a four years old baby watching a cartoon or an aged person is watching a video on learning how to do Yoga. You all will agree with me about this. Recently, many researchers gave the prediction from their research data that video will make up 80% of consumer online traffic by 2020, and mobile video ads will grow five times as compared to the desktop and landing pages. I mean, this is huge.

Below attached image shows the percentage of users watch video via social media only. (Interesting, isn’t it?)

If this research done for 2020 is proven and right, every digital marketer has to think of deciding the target audience via video marketing. Now, a question arises about what we should do if we wanted to make our video marketing campaign super successful, right?

No worries, here I am providing you a list of secrets which will help you to run your digital marketing campaign successful with the help of video marketing.

1.) Make short & high-quality videos

2.) Content of the video must be relevant and transparent

3.) Should be informative, not promotional

4.) Include call-to-action on a video

5.) Optimize for search- (Add good description, Proper keywords in the title of video)

6.) Create a home page of your website with a video instead of more images.

7.) The target audience must be decided wisely

8.) Must give the message in the videos to subscribe to the channel, follow, share, and comment on the videos

9.) Collaborate with other brands and influencers.

10.) Take follow up on the comments (Questions & Answers) given in the comment box regularly.

Now, you must be wondering what types of video you should upload, which helps you to reach more numbers of people in 2020. Rest assured, I am listing down the same for you below:(Source by www.cyberclick.es)

1.) Live streaming

2.) Video Podcasts

3.) Video e-Learning

4.) Vlog

5.) IGTV

6.) Shoppable Videos

7.) 360 Degree Videos

8.) Increased Augmented Reality Campaigns

9.) Increased Video Mobile Advertising (Videos Ads)

10.) Greater Commitment to UGC (User Generated Content)

Above mentioned secrets & types of videos will get you number of advantages such as;

1.) It creates awareness & engagement towards your brand.

2.) It increases the popularity of your brand.

3.) It increases the traffic/visit to your website

4.) It helps to increase the number of buyers for product/service.

5.) Last but not least, it helps to increase the revenue of the company.

In a nutshell, Video marketing will be a boom in digital marketing trends 2020, as per my opinion. What do you guys think about new trends in digital marketing? Let me know in the comment section below. Plus, if you have any new points or information on video marketing, you are most welcome! Write down in the comment box because we all are learners at some point, Lol!

(Images source by Hubspot)