Trek-Segafredo are to race tomorrow’s Japan Cup criterium in new high visibility team kit as part of a safety message regarding the importance of being seen. They say the special edition kit and Project One bikes are a reminder to all cyclists of the importance of wearing colours that contrast with the environment.

After the completion of the Japan Cup, the fluoro outfit will be used as standard training kit.

#BeLoud, be seen! Do you know the ABCs of Awareness? Always on, Biomotion & Contrast! 3 simple steps that can make a difference. pic.twitter.com/YiBjVWLkUc — Trek-Segafredo (@TrekSegafredo) October 21, 2016

The team has been conducting an ongoing safety study about rider visibility in partnership with students at Clemson University’s Perceptual Awareness department. This has given rise to “the ABCs of Awareness.”

The team’s recommendations to improve visibility are as follows:

Always on (ride with lights, day and night)

Biomotion (highlight the body’s moving parts)

Contrast (fluorescent during daylight, reflective in low-light conditions).

Trek-Segafredo also cite a 2015 study conducted at Denmark’s Aalborg University which concluded that a rider wearing fluorescent in daylight could decrease the risk of an incident by as much as 53 per cent.