“ You won't find anything Jewish-made in this establishment, sir. „ —Herbert Moon, when greeting a customer

Herbert Moon is a minor character featured in Red Dead Redemption, Undead Nightmare, Red Dead Redemption 2 and Red Dead Online.

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History

Background

Herbert Moon is the owner of the General Store in the town of Armadillo in Cholla Springs, New Austin. He had a brother named Francis Moon, who died on 23rd May, 1897, and is buried in Coot's Chapel cemetery, with his tombstone saying he "always took a joke too far". Herbert also has a daughter named Herberta, whom he disowned after she married a Jewish man named Isaac Solomons, and dedicated herself to helping the poor instead of selling groceries.

Herbert refers to himself as Armadillo's first citizen. It's unknown if he means the most important citizen, or was literally one of the founders of Armadillo, which is certainly possible given his age.

Events of Red Dead Redemption 2

Herbert Moon was miraculously the only Armadillo survivor of the New Austin cholera outbreak of 1907. He's implied to have some sort of connection with the Strange Man, as the Strange Man's shack has allusions to the outbreak and Armadillo, and Herbert himself keeps the Strange Man's portrait hung in his store. John Marston states that the man in the picture looks familiar and asks about it, with Herbert simply shrugging it off.

Events of Red Dead Redemption

As the owner of the General Store, Herbert Moon will sometimes appeal to the player to help intervene after being robbed by an outlaw. Additionally, the player has the opportunity to rob and/or kill Herbert Moon themselves.

Herbert Moon can be found working behind the counter in his shop or playing poker in the back room at the Saloon in Armadillo. Around night-time, when he is not playing poker, he can often be found drinking in front of his shop.

Events of Undead Nightmare

In Undead Nightmare, during the survivor mission "Dinner for Two", John walks into the General Store and asks Moon if he has seen Jonah or Eli. Moon asks if they are Jews (since their names are generally common Jewish names), before going on a rant about the infection, blaming every ethnic minority (Jews, Catholics, Natives, the British, and homosexuals, among others) for causing it. John, realizing that Moon is of no help, comments on how remarkably hate-filled he is before walking outside as Moon follows. Moon asks John if he wants to join him in his fight. John refuses, and Herbert goes on his own to stack crates outside, but is quickly assaulted by three Undead. While being eaten, he shouts, "You can't eat me! I'm Herbert Mooooon!" while John looks on, with a smirk on his face. Afterwards, Herbert Moon comes back as a fresh Undead, and the player may kill him, hogtie him, or flee.

Character

Personality

“ I don't like Jews. Or colored folk. Or natives, now that you mention it... I bet you like Catholics. Can't stand them neither. Nor women, Fabians, Socialists, homosexuals, Asians, or British. „ —Herbert Moon

Moon is notable for his constant and unabashed anti-Semitic rhetoric, often greeting his customers by asserting that nothing in his shop is Jewish-made, how he considers everything he says to be perfectly correct, and his over-the-top sense of pride and confidence, made evident by the way he says his name almost every time he talks to the player. Herbert Moon can be heard accusing "the Jews" of various nefarious plots and influences, like controlling various companies and agencies, even being responsible for the death of President Abraham Lincoln.

Appearance

1907

Herbert is a middle-aged man with neatly middle-parted hair that has begun to gray along the top, along with his mustache. Along with large spectacles, he wears a pinkish vest with an apron over it, and also sports a red bow tie. He is notably healthy-looking, especially when compared to his sickly peers in Armadillo.

1911

By 1911, Herbert has aged slightly, but his overall appearance is generally unchanged. His hair, now balding, and his mustache, which is significantly bushier, have gone completely white. Moon has also gained weight slightly, and his new glasses are smaller and more worn-looking than the pair he had in 1907.

While in a duel, Herbert bears a gun belt and holster containing a Cattleman Revolver.

Mission appearances

Undead Nightmare

Quotes

“ Lord, why have you abandoned your best friend... Herbert Moon?! „ —Herbert Moon, after being attacked

“ Everything here is proudly made right here in the USA. „ —Herbert Moon, when greeting a customer

“ My products are of the finest quality, sir. „ —Herbert Moon, when greeting a customer

“ I keep foreign and Jewish-made goods out of my store to help our American families. „ —Herbert Moon, when greeting a customer

“ Well, I'm not really in the buying mood... but I guess I'll take a look. „ —Herbert Moon, when looking at the player's Inventory

“ I'll be honest. I'm pretty overstocked at the moment, sir. „ —Herbert Moon, when looking at the player's Inventory

“ OK, I'm always in the market for some interesting goods. „ —Herbert Moon, when looking at the player's Inventory

“ A fine choice! „ —Herbert Moon, after Marston purchases or sells something

“ Anything else I can do for you? „ —Herbert Moon, after Marston purchases or sells something

“ You can't eat me, I'm Herbert Mooooon! „ —Herbert Moon's final words before being devoured by zombies

“ Help! Please! It's Herbert Moon! (runs to player) I'm Herbert Moon! I've just been robbed! You gotta stop him! „ —Herbert Moon on being robbed

“ Nicely done. He'll be tasting some Armadillo justice for sure. „ —Herbert Moon punishing a recently hogtied thief

“ The Southwestern Railroad Company is just a front for the Jews to run the country, ya know? „ —Herbert Moon, heavily exercising his Freedom of Speech

“ Sanchez, Allende. De Santa, Reyes; all the same! They just want Armadillo rail rides. „ —Herbert Moon, discussing the railroads in Mexico

“ Unless you start working for Peppergut, he'll keep Johns as far as possible from the Governor's mansion. „ —Herbert Moon, discussing Nate Johns

“ The Jews killed Lincoln. That's why there is a triangle on the money. „ —Herbert Moon on presidential assassination conspiracies

“ Ha! Thankfully not. „ Herbert Moon, in response to John Marston's inquiries to whether he has ever even met a Jewish person

“ That John Marston used to be a hired killer for the Jews, ya know? „ —Herbert Moon, spreading rumors about John Marston's employers

“ Ya know, if Johns is elected Governor, he's gonna open the rail lines to Allende. „ —Herbert Moon, discussing a possible partnership between Nate Johns and Agustin Allende

“ Reyes is as revolutionary as Napoleon! He just likes riding horses in a fancy uniform. „ —Herbert Moon discussing Abraham Reyes

“ You're a little behind with the news, there... „ —Herbert Moon discussing recent events

“ I knew that, already! „ —Herbert Moon discussing recent events

“ I'll raise you. „ —Herbert Moon raising in Poker

“ (grunts) I fold. „ —Herbert Moon folding in Poker

“ Looks like you might have me on this one... „ —Herbert Moon playing Poker

“ I ain't no chili eater! „ —Herbert Moon, when being attacked or hogtied

“ You ever wonder how great it must've been out here before the rail got here? „ —Herbert Moon idle dialogue

“ If they wouldn't arrest me for it, I'd torch that train station „ —Herbert Moon expressing his hatred of the railway

Trivia

Gallery

Video

Herbert Moon blames the Jewish British Catholic Homosexual elite for the undead plague.