Japanese industrial designer Naoto Fukasawa has created a series of creative fruit juice packages that have the look and feel of the fruit they contain.

“I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.”

Alongside banana, strawberry and kiwi fruit “juice skins” Naoto Fukasawa also offers a wild card “silken tofu skin” for a carton of soya milk.

Also check out: 15 Examples of Creative Packaging