Week 13 is approaching, and starting Thursday, we are going to see something a little different around the league. For one week only, the NFL is allowing players to wear any cleats they want in support of a personal cause. The league has branded it “My Cleats, My Cause,” and is working in conjunction with The Players’ Tribune.

Normally the league fines players for wearing unique cleats during games. For Week 13 however, the NFL will not fine players, and instead will use this as a way to raise money for the various causes. Among other things, player cleats will be auctioned off after the games, with the money going to the players’ specific causes.

It turns out however, that not ever player was aware of this cause. On Tuesday, Colin Kaepernick was asked if he would have his website on his cleats this Sunday. Kaepernick said, “No, I won’t. I figured I would get fined for that.” The writer followed up saying the NFL was allowing the players to showcase their charities. Kaepernick was caught off guard saying, “I didn’t know that but--.”

There was an amusing exchange after that.

Sacramento Bee reporter Matt Barrows has something designed for you.

“You have them in your car?” It’s a project I’ve been working on.

“No, I won’t. But, my website is up and running. It’s on my social media. So, people can find it there if they’re looking to follow up.”

There is still some time between now and the 49ers Sunday game, so I suppose it is possible he could put something together for the cleats. I’d be curious to see how many other players were not aware of this.

Torrey Smith is going to be wearing cleats for the Torrey Smith Family Fund, and he said he will be tagging the cleats with the 49ers Foundation and a campaign against animal abuse. Here is Smith talking about it.

This Sunday, players will wear custom cleats to highlight their favorite causes. @TorreySmithWR shares about his footwear. #MyCauseMyCleats pic.twitter.com/DEZa9vmQoV — San Francisco 49ers (@49ers) November 30, 2016

It is a cool idea to let the players’ wear cleats, but it also strikes me as a little odd. It feels like a parent saying, OK, just this once I’ll throw you a bone. It’s sort of like a benevolent despot kind of thing. Cool to have the opportunity, but just odd in light of how the NFL treats cleats the rest of the season.