On a secluded beach far from the tourist trail, the rum shack's locals go about their daily business over a bottle of Heineken until they are discovered by some wide-eyed visitors looking for the "real" Jamaica. In a bid to live up to their stereotypes, they quickly ditch their beer, hide their mod cons behind flags and other national paraphernalia, and let the tourists think they have found an archetypal Jamaican bar with steel drums, rum punch, dominoes and a few chickens chucked in for good measure.