After months of teasing and previewing what is possibly the most eagerly awaited new car in a while, Tata Motors has finally launched the Harrier SUV today, at a starting price of Rs 12.69 lakh (ex-showroom, Mumbai). The five-seat SUV is available in four variants – following the base Harrier XE are the mid-spec XM (Rs 13.75 lakh), XT (Rs 14.95 lakh) and the range-topping XZ (Rs 16.25 lakh). Pricing is very aggressive and with prices closer to the Hyundai Creta than the Jeep Compass.

In terms of styling, the Harrier’s design is quite similar to that of the H5X concept showcased at the 2018 Auto Expo. The Harrier is based on Tata’s Omega Arc platform, which is derived from Land Rover’s D8 platform that underpins the Discovery Sport. Thanks to this, the new Tata SUV is larger than its rivals in terms of dimensions. It measures 4,598mm in length, 1,894mm in width, 1,706mm in height and has a 2,741mm-long wheelbase. Ground clearance is pegged at 205mm. The Harrier has a 425-litre boot and a fuel tank capacity of 50 litres.

As far as features are concerned, the range-topping Harrier XZ comes loaded with equipment such as an 8.8-inch touchscreen infotainment system with Apple CarPlay and Android Auto, a 7.0-inch screen for the part-digital instrument cluster, a JBL sound system, leather upholstery, reverse camera, automatic headlights and wipers, automatic climate control and cruise control. Also part of the package are six airbags, ABS with EBD, a hill-hold and descent function, corner stability control and a rollover mitigation system. The Harrier comes in five exterior paint options - Calisto Copper, Thermisto Gold, Ariel Silver, Telesto Grey and Orcus White.

Powering the Harrier is a Fiat-sourced 2.0-litre diesel engine that produces 140hp and 350Nm of torque. The engine is mated to a 6-speed manual gearbox that transfers the power to the front wheels. A Hyundai-sourced automatic gearbox and a petrol engine will join the line-up at a later stage. Although Tata will not offer the Harrier with four-wheel drive, the SUV does get multiple off-road modes that can be selected via a circular knob on the centre console.

Bookings for the Harrier have been open for the last couple of months, and deliveries are set to begin later this month. Due to its pricing, the Tata Harrier rivals a wide range of SUVs in the Indian market, including the Hyundai Creta, Jeep Compass and Mahindra XUV500.

Here's how the Tata Harrier stacks up against its rivals on price.

What do you think of the Harrier’s pricing – would you pick it over other SUVs in this segment?

(All prices, ex-showroom, Mumbai)

Tata Harrier variant-wise prices Variant Price (ex-showroom, Mumbai, Delhi, Kolkata, Bengaluru) Harrier XE Rs 12.69 lakh Harrier XM Rs 13.75 lakh Harrier XT Rs 14.95 lakh Harrier XZ Rs 16.25 lakh

Prices (ex-showroom, Mumbai) Harrier Creta (1.6 diesel-MT) Compass (diesel 4x2) XUV500 (diesel-MT, 4x2) Rs 12.69-16.25 lakh Rs 13.40-15.17 lakh Rs 16.54-21.07 lakh Rs 12.65-17.11 lakh

Also see:

The story behind the Tata Harrier’s killer price

Tata Harrier official fuel efficiency figure revealed

Tata Harrier waiting period up to three months

2019 Tata Harrier price, variants explained

2019 Tata Harrier review, test drive

2019 Tata Harrier image gallery