Part of the report on Chinese Internate was not prepared by Meeker, but by Hillhouse Capital, a fund specializing in Asia. There are currently 817 million mobile Internet users in China. This is an example that should be followed by many other markets!

The main reason for the growth in traffic in 2018 is the increasing popularity of short videos. Chinese users watch a total of 600 million hours of these videos daily.

Visual content is accompanied by games. Mini games on WeChat have transformed payments, e-commerce, retail and education. Useful mini apps attract tens of millions of users every day.

SuperApps are an important trend on the Chinese Internet. This strategy is also used by companies in other countries. For example, Meituan, which was initially created as an app for collaborative shopping, unites more than 30 services today, with the number of users increasing by 26% in 2018 and reaching 412 million.

The AliPay payment service includes 200 thousand mini apps. A billion people are currently using it!

Video streaming has become the catalyst of e-commerce: it makes product selection transparent, interactive and exciting. This pushes offline stores towards digitalization — the Internet connects users, products and virtual platforms.