Two Girls' Generation members are gracing the March issue of InStyle magazine!

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Hot Star’s Collaboration

LET’S DISCO

HYOYEON X MCM

, SNSD Hyoyeon shows off a very special collaboration with fashion brand MCM. The she thinks of is like the exciting beat of disco music.



Is there a special reason why you chose the ‘disco’ theme for this collaboration?



After I received the proposal for this project, the word that first came to me is ‘disco’. First of all, I love disco music so much and I also thought it was well suited for ’s bright and cheerful image. As well, I can also include the joy of celebrating the 13th anniversary. What’s even more surprising is that collaborator MCM’s season concept is disco. I like to believe this was a fateful meeting.



Instead of bag reform, the idea of designing charm decorations stands out.



I really like flashy accessories and from the perspective of practicality, instead of reforming one bag, I think it’s better to create various charm decorations. If I’m being honest, I thought the work would be a bit easier. (Laughs) I completed bling-blingy charms by mixing and matching mirror balls, mini records – which symbolize the mood of disco – with chain, furry pom-poms and tassels.



The pink point look suits you well.



Of SNSD members, there are so many members who like pink so I thought the color was out of reach for me. But there’s no color as perfect as pink for punky disco looks. If you match it with leather or sequined materials, the effect is multiplied. More than anything, doesn’t it really suit my pink two-tone hair?









HER DESIGN WORK

website at InStyleKorea.com.



A gold mirror ball with an added touch of black feather and tassel brings luxurious charm to life.



Mini record made of rubber material was decorated with sequins and Swarovski initials. To this, a rabbit doll was added, wearing a detachable metallic outfit.



Silver toned mirror ball charm that emphasizes punkiness, matched with a hot pink colored fur pom-pom.