The NRA isn't the only gun lobbying group offering such insurance. The United States Concealed Carry Association has been in the business much longer and provides up to $2 million in civil costs and $250,000 for criminal defense. But the NRA is the most prominent gun-rights group in the country and it offered similar insurance previously. And Carry Guard is more comprehensive and being marketed more aggressively than it has been previously. It's drawing attention to a type of policy that was relatively obscure until now.