SpaceX had also tried recovering its rockets with drone ships, but that unsuccessful too. If the company is able to reclaim rockets after they've launched once, it would help decrease the cost of launching, well, anything into space, which is probably why it's so difficult to do. The full live broadcast is now live:

Amazon and Blue Origin boss Jeff Bezos was quick to congratulate the successful landing, although his company's own landing was after a shallower flight -- and didn't involve launching a bunch of satellites into orbit on the way.