“Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness.”

When Pantone select the new year’s color, many companies and brands take on that color in a limited edition of products. For example, Sephora announced their line SEPHORA+PANTONE UNIVERSE. They feature Pure Marsala Matte Lip Creme and numerous other products.

Another example of a brand adapting the Pantone color of the year is Kravet, a home furnishing company.

Kravet states,

“KRAVET CELEBRATES PANTONE COLOR OF THE YEAR 2015 As a partner with Pantone, we are happy to celebrate the launch of Pantone Color of the Year 2015 with a capsule collection of perfectly paired fabrics in PANTONE 18-1438 Marsala. Sensual and appealing, Marsala (PANTONE 18-1438), is a compelling and cordial tone that nurtures; exuding confidence and stability while feeding the body, mind and soul. Much like the fortified wine that gives Marsala its name, this charismatic hue incorporates the satisfying richness of a tastefully fulfilling meal while it’s grounding red-brown roots point to a sophisticated, natural earthiness. From wonderfully textured neutrals to vibrant patterns and prints, this collection offers immediate options for interior designers interested in incorporating the PANTONE Color of the Year 2015 fabrics into current and future design projects.”

Throughout the year, other companies will hop on the Marsala brandwagon for products and packaging. Here are a few other examples:

Keurig! Brew a cup of coffee using the Keuring K400 machine in Marsala, available early 2015.

The Acura Concept SUV-X which debuted in China, is painted inMarsala, the wine-red color of 2015 as deemed by the Pantone Color Institute.