Digital Marketing is all about. Due to this lack of knowledge, either they are getting looted by some SEO Companies or losing scope of boosting their business. They don't know the difference between SEM & PPC and lose their hard earn money because of no knowledge. In today's time, technology has been involved in many spheres of life. Even in marketing profile, technologies is playing its major role through various activities, and Digital marketing is among them. I have seen many clients having no idea whatis all about. Due to this lack of knowledge, either they are getting looted by some SEO Companies or losing scope of boosting their business. They don't know the difference between SEM & PPC and lose their hard earn money because of no knowledge.





Difference Between SEM and PPC





Don't worry!





Today, I am going to tell you what is an SEM & PPC.





Through my blog all you business owners, services providers and online future retailers can get leverage of such beautiful information.





Once you know what is SEM (Search Engine Marketing) and PPC (Pay Per Click), you would be able to use it to your benefits.





Without wasting time let's talk of business.





What is SEM (Search Engine Marketing)?





As its name speak all in itself, SEM is an activity done to get your website on top of Search Engine which includes activities as mentioned below:





SEO (Search Engine Optimisation) - (We will talk about it in our upcoming blogs)





ORM (Online Reputation Management) – (It is a kind of Public Relations Management for your business’s reputation on various search engines)





&





PPC Advertising (Pay-Per-Click Advertising) – (which includes ads on Google AdWords, Yahoo, and Bing)





If you opt SEM as a whole, then you would be leveraging services like SEO, PPC, & ORM. It will assist your website to come on top both through organic searches and through paid searches also.





We will talk briefly on each of these topics.





best SEO services provider or best PPC services. This is basically an overview to understand whether you should opt for theor best PPC services.





Now talk of PPC





It is known as Pay Per Click Advertising





PPC is itself is an add which runs on Google, Bing, Yahoo and on other search engines and social media channels.





But when we talk of PPC in a general, it is assumed we are talking about Google ad word services which are known as PPC.





Whenever you search for something, all you see is top three advertisements, which may reduce to one also.





If someone clicks to that advertisement, then publisher (Google) charges an agreed amount. And through this way, one can get a relatively targeted link which has comparatively better conversation rate.





Conclusion:





PPC is a part of SEM where to get PPC Advertisement services on Google, you have to pay some money on the basis of clicks to your advertisement on Google.





Digital Marketing Services but excluding Social Media Marketing. But on the other side, SEM is a collection ofbut excluding Social Media Marketing.





Suggestion for Business Owners: If you are just a beginner but have a budget to spend on online marketing to get quick conversation rate, all you need is PPC.



