Fisher-Price and Proud Parenting have announced the launch of the Proud Parenting LGBT Family Photo Gallery, a program to increase the visibility of LGBT parents and to encourage interaction and support between LGBT parents, their friends and their allies.

“The Proud Parenting LGBT Family Photo Gallery is a curated photo collection of LGBT parents with their families,” the groups said in an announcement Monday. “It provides an authentic look into the proud lives of these modern families.”

New families will be featured throughout the summer across the Proud Parenting digital media outlets and on LGBT websites, social media and mobile apps.

“We are thrilled to partner with Proud Parenting for its first-ever program to increase the visibility of LBGT families,” said Hailey Sullivan, Director of Marketing, Fisher-Price. “Fisher-Price is proud to help all parents give their children the best possible start in life.”

Fisher-Price is owned by Mattel, whose brands include Barbie, Hot Wheels, Matchbox, and American Girl.

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LGBT parents represent an emerging market opportunity for family-friendly brands, according to Proud Parenting. An estimated 3 million LGBT Americans have had a child and as many as 6 million Americans have an LGBT parent.

Families can share their photos at the Proud Parenting website, and also view the galleries on Facebook and Instagram.