As excited as many are for virtual reality’s (VR) future within the videogame industry, there’s no doubt that the technology will also have a huge impact on film and TV. Today sees leading cinematic VR technology company Jaunt prove that fact, as it has announced a new round of funding totaling some $27.8 million USD to help increase the scale of its operations with its omnidirectional camera shooting 360-degree experiences for use with VR head-mounted displays (HMD) such as the Oculus Rift.

The company has now gathered a wide range of investors from across two rounds of funding. This most recent round sees companies such as Highland Captial Partners invest in the technology. The company hopes to lead the charge for VR in the film industry, and has recently been spotted at high profile events such as the premiere of Guardians of the Galaxy, shooting 360-degree footage that can be viewed with the likes of the Oculus Rift.

“The enthusiasm we have seen for our technology has been tremendous and we are working tirelessly to make VR experiences available to mass audiences,” said Jens Christensen, CEO of Jaunt.

Jaunt’s future plans for its technology are yet to be revealed, though with investors such as British Sky Broadcasting, one doesn’t have to think too hard to imagine where VR films and shows might start cropping up in the future. The company is currently producing a range of experiences that showcase the potential of its technology. The Oculus Rift itself has gained the attention of a number of iconic film makers throughout 2014, most recently from Pacific Rim director Guillermo Del Toro.

VRFocus will continue to follow Jaunt going forward, reporting back with any further updates.