Yes, it’s free. There’s no need to reach for your ticket book or to stop at a ticket booth. You can thank The Bell System and your local host company, Pacific Telephone.

Among the many fascinating places Circarama takes you in “America the Beautiful” are New York Harbor; Times Square; a Vermont country church set against the splendor of the autumn foliage; Williamsburg, Virginia—cradle of American culture; Pittsburgh steel mills; Detroit automobile factories; Midwestern railroad freight yards; Oklahoma cowboys rounding up cattle; wheat-harvesting combines in Montana; copper mines in Utah; Monument Valley; Hoover Dam; The Grand Canyon; San Francisco; The Golden Gate Bridge; and campus life at America’s great University of California at Los Angeles.

Circarama puts you in the middle of the action, completely surrounded by magnificent motion pictures in color.

Perhaps you’re here because you saw this advertisement in the Los Angeles Times of June 14, 1960:

If you’ve seen this movie too many times—after all, it’s a free attraction—here’s how you can have an entirely new experience: Watch the entire movie facing back screens. See where you’ve been instead of where you’re going.

Most other guests are staring at the front screens. But they’re missing half the fun. The whole idea is to look all around to see what’s going on, even if the filmmakers seem to be directing your attention primarily to the front of the theater.

This presentation puts you “in the middle of everything.” Eleven movie screens form a circle above your head. Eleven perfectly synchronized projectors show eleven 16mm films, surrounding you with a 360-degree travelogue.

Although Circarama is not planned for theatre use at present, Mr. [Walt] Disney, for one, does not rule out its potential adaptation to a highly specialized form of dramatic motion picture presentation. It was less than a decade ago that experienced Hollywood showmen failed to recognize the commercial possibilities of Cinerama, when its late inventor, Fred Waller, held demonstration showings in a barn in Oyster Bay, N. Y.

The name Circarama is a play on Cinerama, the three-film, three-projector process used to show some Hollywood features on wide, curving screens in specially-equipped movie houses. Does this mean 360-degree movie houses will be next?