Tucked inside the Falcons’ new stadium is a Chick-fil-A whose purpose, for NFL fans, is nearly entirely decoration.

Mercedes-Benz Stadium is opening this month in Atlanta, where it will host Falcons games and Atlanta United (MLS) matches, as well as a few college football games and concerts. The football fans will be eating a lot less chicken than their counterparts.

Falcons fans will report to the stadium seven times this season on Sundays to see a barred Chick-fil-A: The popular eatery is not open on Sundays and isn’t making an exception.

Dec. 7, a Thursday night game against the Saints, will be the only time an NFL fan can eat at the stadium’s Georgia-based fast-food chain.

The partnership seems absurd on the surface, but likely mostly serves as branding exercise — and a way to get fans wanting the food even more.

Chick-fil-A says that its stores have been closed on Sunday since 1946.

“Having worked seven days a week in restaurants open 24 hours, [founder] Truett [Cathy] saw the importance of closing on Sundays so that he and his employees could set aside one day to rest and worship if they choose — a practice we uphold today,” the restaurant’s website says.