UPDATED 3:30 p.m. PT Nov. 13, 2015

The U.S. Coast Guard continued to scour the waters of the Yucatan Channel for a woman who fell overboard from an EDM cruise ship bound for Cozumel, Mexico late Thursday, according to authorities.

The woman was identified as 24-year-old Kaylyn Rose Sommer of Charleston, South Carolina by the U.S. Coast Guard Friday morning. Sommer has a young daughter and married her husband on the Mad Decent Boat Party last year, NBC Miami reported.

The Mad Decent Boat Party, which had departed from Miami for Cozumel on Wednesday and was scheduled to return Sunday, was enroute back to the United States while the Coast Guard continued search and rescue efforts, Mad Decent announced.

We are deeply saddened by the news that one of our guests on our current cruise went overboard on November 12. The Coast... Posted by Mad Decent Boat Party on Friday, November 13, 2015

Sommer reportedly fell overboard from the deck of the Norwegian Pearl while the ship was roughly 22 nautical miles from the coast of Cuba just after 7 p.m. EST.

The ship's three rescue boats were deployed, while search and rescue teams from the Coast Guard's 7th District in Miami were searching for the woman in the water and by air, with Cuban authorities reportedly also helping in the search Friday. It's unclear how many people were aboard the cruise ship, but at capacity it can hold about 2,400 people.

#BreakingNews @USCGSoutheast search and rescue crews responding to report of a woman falling from a cruise ship. https://t.co/StXuiUrcu3 — USCGSoutheast (@USCGSoutheast) November 13, 2015

Norwegian Cruise Lines confirmed late Thursday that the woman had "intentionally" gone overboard in a statement sent to pressplay.

The Mad Decent label is owned by DJ Diplo, and the festival's lineup included the artist along with Major Lazer, Skrillex, A-Trak and other popular artists. The on-board Wi-Fi was reportedly pay-per-minute. However one passenger @zethussuen tweeted updates throughout the evening.

Someone jumped off our boat, and we're currently circling the gulf looking for her... — Ze Sus ✏️ (@zethussuen) November 12, 2015

Lifeboats just went out, but holy shit it's dark pic.twitter.com/JhU9UmSmL8 — Ze Sus ✏️ (@zethussuen) November 12, 2015

6 Boats in the water. Coast guard plane still 45 minutes out. PA announcements to happen every 30m instead of 15m. — Ze Sus ✏️ (@zethussuen) November 13, 2015

No shows have been going on for a few hours. Suspended until further notice. — Ze Sus ✏️ (@zethussuen) November 13, 2015

Latest PA: Missing person still not found. Search & Rescue ongoing. — Ze Sus ✏️ (@zethussuen) November 13, 2015

Music sets were cancelled and passengers ordered back to their rooms and accounted for, while the ship's crew updated passengers with broadcast announcements every 15 to 30 minutes, zethussuen tweeted.

Many Twitter users, including EDM artist Knife Party, were criticized for insensitive tweets about the situation. Knife Party later deleted their tweets which read: "Don't* Abandon Ship" and "Too soon? Too soon."

Just in case you didn't think that Knife Party are giant assholes. pic.twitter.com/C21DynUSzh — 1-800-HOTLINESINGH (@yoogambit) November 13, 2015

Other EDM artists, some aboard the cruise ship, denounced the inappropriate social media reactions.

Im at the Mad Decent Boat Party. Send prayers that they find the girl that went overboard, & its not a joke so ur jokes arent funny. Pray — Sarah Hudson (@SarahHudsonuvs) November 13, 2015

Yo this Mad Decent boat party thing is NOT a joke. If you think that cracking a quick joke is gonna get u RTs kindly F off. — prince fox (@PrinceFoxMusic) November 13, 2015

UPDATED 3:30 p.m. PT Nov. 13, 2015

Updated to remove references to a "twerk off" occurring prior to Sommer falling overboard, which was originally reported by NBC Miami based on information provided by a friend of a cruise ship passenger and later rescinded.