A private $10 million cash ransom deal was in the works before the five Gitmo prisoners were handed over.

AP Photo/Voice Of Jihad Website via AP video Sgt. Bowe Bergdahl sits in a vehicle guarded by the Taliban in eastern Afghanistan on May 31. The image is taken from video obtained from Voice of Jihad website.

While the U.S. government was negotiating with Taliban representatives on the controversial prisoner swap that set Sgt. Bowe Bergdahl free, Bergdahl's family opened up a separate channel to the Taliban to try to buy his freedom with cash, according to two sources with knowledge of the case. This channel of negotiations has not been previously reported. It was focused on winning Bergdahl's freedom with a $10 million ransom to be paid by private sources, not U.S. government money, the sources say. These talks started in 2012 and continued until May 2014. The revelation of this second set of negotiations underscores two points: Bergdahl might have been freed without the release of the five Taliban from the Guantanamo Bay detention camp, and the Taliban are still driven heavily by the need for cash. BuzzFeed's account is based primarily on two individuals, one of whom is familiar with the Taliban's thinking. Both spoke on condition of anonymity. They said that Robert Bergdahl, the father, pursued this channel with vigor. "The father managed everything," said one of the sources. "He held it close to the vest," said the other. Robert Bergdahl, the soldier's father, did not return calls for comment. However, David Rohde, an American journalist who was himself held hostage by the Taliban in 2008, communicates with the family regularly and asked the father about the second channel of negotiations described by the two sources. The father, he said, acknowledges setting up "multiple channels" to the Taliban, because he was willing to try anything to free his son. But the father, a retired UPS worker, insisted that he did not take this effort seriously, that there was never an actual ransom price discussed, and that he never raised money for a ransom.

AP Photo/Jae C. Hong Bob Bergdahl, in Idaho, in June 22, 2013, speaking at a rally in support of his son's freedom.

In the early days of Bergdahl's disappearance in 2009, it became clear that he was in the custody of the Haqqani family network, one of the most fierce and powerful groups in the Taliban. "The Haqqanis are in the kidnapping business, they sell people," said Michael Semple of the Institute for the Study of Conflict Transformation and Social Justice at Queens University in Belfast. Though not involved in the Bergdahl negotiations he is an expert on the Taliban and knows many of the players on both sides. "They are involved in kidnapping for ransom." An initial demand for ransom from the Haqqanis was ridiculous, the source familiar with the Taliban's thinking said: To free Bergdahl, the group wanted 50 prisoners released and $25 million in cash on top of that. But soon there was a shift in the negotiation process, and the main Taliban leadership, known as the Quetta Shura, took control. The Quetta Shura, according to experts on the group, has a "prisoners commission" that deals with hostages, prisoners of war, ransoms, and exchanges. Diplomats in Germany initially helped to broker talks with the United States. The government of Qatar became a key intermediary. The list of Taliban demands was scaled back solely to prisoners, rather than money, and the focus was on the Gitmo prisoners, the same five who were eventually released. The most serious of these was Muhammed Fazl, who had been the Taliban army's chief of staff before the United States invaded Afghanistan. The formal talks between the United States and the Taliban were plagued with fits and starts. In 2012, for example, the two sides communicated sporadically and only through Qatari intermediaries, not directly. At that time, the United States was in the midst of a heated presidential election. One major glitch from the beginning: The United States wanted to paint a prisoner trade not as simple quid pro quo, but as a part of peace talks to end the Afghan War and reconcile the Taliban with the Afghan government. A former U.S. official told BuzzFeed that to the Americans a prisoner exchange was seen as "leverage to start a peace process." But that complicated things. "If the objective three years ago was solely to get Bergdahl home, the last thing you would have done is tie it to lots of issues," Semple said. "It was a glitch in terms of getting Bergdahl home, but that doesn't mean it was a stupid idea." All along, another major obstacle, sources say, was the timetable for freeing the prisoners. The United States wanted to stagger out the release of the men from Gitmo, letting one Taliban leader go and then, months later, the next, and so forth. But this proved unacceptable to the Taliban. The source familiar with the Taliban's thinking said some members of the group came to believe that the U.S. government would never release prisoners in exchange for Bergdahl. In 2012, the Taliban prisoner commission indicated to a private intermediary that it would accept a financial ransom rather then the prisoners it wanted so badly. The intermediary was a man based in the Middle East who has extensive ties to Afghanistan and to the West. At first the price was $15 million for the release of Bergdahl, one of the two sources said. But gradually, the price declined.

Reuters Tv / Reuters / Reuters U.S. Army Private Bowe Bergdahl watches as one of his captors displays his identity tag to the camera at an unknown location in Afghanistan, July 19, 2009.