An RSS-affiliated group has planned to marry off Muslim girls to Hindu men in a campaign titled 'beti bachao, bahu laao' (Save daughters, bring daughters-in-law) as a counter to love jihad -- a term publicised by the Hindutva groups to refer to Muslim men marrying Hindu women and converting them to Islam.

The title of the campaign gives a sinister twist to the Prime Minister's famous 'Beti Bachao Beti Padao' campaign.