ANDROGYNOUS model Andrej Pejic just made manboobs sexy.

The 20-year old Australian-raised Bosnian has made 2011 his breakout year, following a headline-grabbing catwalk appearance in bridalwear for Jean-Paul Gaultier and a meeting with the Queen in October.

He's also attracted plenty of attention for the wrong reasons, raising the ire of nutritionists for admitting he lives in a state of semi-starvation.

He made FHM's Sexiest Women of 2011 list, where the lads' mag got itself into trouble for adding the subtext "Pass the sick bucket" to his write-off.

That comment was in reference to FHM claiming Pejic one day hoped to model for Victoria's Secret and the fact that he "might have a hard time keeping it a secret".

Well, he's halfway there.

This week, Pejic appeared in an advertising campaign for Dutch fashion chain HEMA, where he disporves any doubt whatsoever that men probably shouldn't model womens' lingerie.

The product is HEMA's Mega Push-Up Bra, which HEMA claims to add "two cups" to your bra size.

Given Pejic has no bra size, it's hard to argue with.

“It’s revolutionary," Pejic's agent Joseph Tenni told fashion blog frockwriter.

"I’ve never known a man to do a womens’ lingerie campaign before.”