A Canadian chocolate brand called SHYTE has tickled the UK A Canadian chocolate company is attracting a lot of attention in the UK thanks to its brazen branding. SHYTE Protein […]

A Canadian chocolate company is attracting a lot of attention in the UK thanks to its brazen branding.

SHYTE Protein Chocolate – which stands for “seriously helps you to energise” – grew to fame across the pond after it was shared on Twitter by a Scotsman.

Many were incredulous to see the branding, questioning if it was a legitimate business or just a cheeky spoof.

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Oh My Fuckin God, I am dying.

Surely this guy has one Scottish friend who should have told him? pic.twitter.com/9A9wO8kynF — iRoy. (There's somebody wrong on the internet.) (@Roy_Isserlis) April 19, 2018

Chocolatier Kevin Richards launched the company in May 2017 pairing fair-trade cocoa sourced from the Amazon rainforest and whey protein isolate to create the wonderful “SHYTE”.

Using the hashtag #EATSHYTE, he pushed his products across social media, employing tongue-in-cheek headings on website, including “Know your SHYTE” and “SHYTE shows”.

Richards, if you were wondering, is completely aware of the connotations of his brand name.

Initially struggling to find a name for his product, he settled on the swear word, concocting an appropriate acronym to suit, according to the National Post.

International requests for a bite of SHYTE

Customers in Toronto and Ontario can personally pick from a variety of dark, milk and white chocolate flavours – including infusions of cayenne and root beer.

SHYTE also ships the good stuff internationally. However, a message on its website states SHYTE has sold out in all of its locations, and are to be restocked at the end of the month.

Richards said the chocolate’s newfound international fame has led to requests from all over the world, including the UK, for a bite of SHYTE.

“I’ve even been approached to sponsor a soccer team in Northern Scotland and had somebody suggest a crowd-fund to get SHYTE on the jerseys of the Rangers FC,” he said on Facebook: