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Is there a phrase more exciting to the politics junkie than "Newsmax Exclusive"? That's the means by which the latest bit of Donald Trump news comes to us. The reality TV star and avowed birther is, according to Newsmax*, going to announce on the May 15 episode of The Celebrity Apprentice a press conference to be held a few days later. And at that press conference, he'll officially declare whether he intends to run for president in 2012.

Update: Ah, someone connected to Trump goes on the record. Michael Cohen, an executive vice president in the Trump organization, has confirmed that on the May 22 episode of Apprentice, Trump will announce the day, time, and place of the press conference where he'll finally make it clear whether he intends to run. The Hill reports that "an announcement will likely take place between the finale and the first few days of June, by which point Trump has previously said he would make a decision."

It would makes sense if Trump was behind this bit of news, since Newsmax, a right-leaning outlet based in West Palm Beach, is clearly in Trump's corner (and since it's not the first time this year they've breathlessly run a piece about his White House ambitions). The latest item, by Ronald Kessler, goes to great lengths to defend the Donald against haters. "Many will snicker that it's all a publicity stunt," writes Kessler. "But that defies the facts and common sense. Of all the people on the planet, Donald Trump is the last person who needs more publicity." It's true; celebrities generally like to fade into gentle anonymity as soon as a reasonable amount of people know who they are.