In Pittsburgh, Terrible Towels are a birthright.

A hospital in the Pittsburgh area is wrapping newborn babies this week in the yellow Terrible Towels favored by Steelers fans. It's in support of the team's run to Super Bowl XLV on Sunday.

"They're born Steelers fans here in Pittsburgh," Sharon Johnson, clinical supervisor of the birth center at St. Clair Hospital told Patch.com.

New father Justin Eitel was thrilled with the garb his daughter was given.

"She can choose her religion, but she can't choose what team she likes," Eitel told Patch.com.

The Terrible Towels are a staple at Heinz Field for Steelers home games and often appear on the road too when Steelers fans travel to support their team.

Joe Laffey asked his girlfriend, Samantha Grimm, not to allow their baby to be born during the Steelers' AFC title game win.

She obliged, and then Laffey got to wrap his new daughter up in Terrible Towel to celebrate.

"It's pretty awesome," Laffey said. "I got a new baby and a new Terrible Towel. Couldn't ask for anything more."

Hat tip: Shutdown Corner