"U remind me of Usher's penis" may not be the first thing that comes to mind when you think about Samsung phones, but that is likely to change.

Usher sent a series of nude Snapchats singing the praises of the Samsung Galaxy S7 phone, including a particularly NSFW image with the sweating emoji covering most of — but definitely not 100% of — his penis.

Sponsored dick pics could be brave new world, indeed.

Image: howusnap/snapchat

Image: howusnap/snapchat

Usher really wants you to know that you can use the phone to film yourself showering, which is an important feature.

Image: howusnap/snapchat

Image: howusnap/snapchat

This wouldn't the first time Usher partnered with Samsung, but this is the would be first time his penis has been directly in the marketing.

Brand-happy nudes aside, Usher's Snapchat (howusnap) is a bizarre spectacle. The shower scene is sandwiched between the singer watching nearly a dozen movie trailers and a series of snaps in which he pretends a pharmacy will not accept his insurance when he's trying to buy an inhaler as commentary on the American healthcare system.

Update, April 28, 9:04 p.m. ET:

According to Samsung, the company has nothing to do with the images. Usher just really wants everyone to know you can use the S7 to take shower nudes.

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