SHOP Co-Founder & CEO John Wantz discusses what we’re doing at SHOP

EVERY is creating the first-ever tokenized shopping protocol with its new EVERY Token.

Created to oppose the growing dominance of centralized retailers like Amazon, Walmart, and Alibaba, the EVERY Co-op is a Brand/Shopper consortium designed to operate as a member-led democracy with a mission to decentralize the shopping experience onto Ethereum’s blockchain.

Founder John Wantz explains, “When we saw the growing imbalance of control exerted by retailers like Amazon over brands and shoppers through their unchecked power around margins and data, we knew it was time to build an alternative. By creating a blockchain-based protocol with a tokenized value exchange, we’re putting control back into the hands of brands and shoppers and giving them the tools to build the kind of equitable interactions they deserve.”

Created to return dividends to users, the EVERY Token is designed to drive innovative retail programs such as rewards, incentives, and compensation for engagement. Using the EVERY Token, customers have full control over their personal data and, for the first time, are compensated for the information they choose to permission in a true exchange.

Ushering in a new era for for the development of decentralized commerce experiences, our open-sourced and cryptographically secure EVERY Protocol supports trustless value exchanges atop the Ethereum distributed ledger. Enabled by smart contracts and our native EVERY Token, the Protocol is a digital commerce data exchange that promotes the fair brokerage of data between Brands, Shoppers, and Developers.

This radical redesign of shopping economics intends to upend the current retail landscape dominated by centralized retailers, empowering brands and shoppers to create new types of value exchanges, fair approaches to margin and pricing, and opportunities to drive innovation in unforeseeable ways.

Behind this platform is a core team of experienced tech, retail, and crypto professionals with over 10 years of experience working together to launch new technology platforms and retail ventures at Target, Nike, and Disney. To support their efforts in developing and launching EVERY, the company recently acquired innovative eCommerce dev shop FoxCommerce, and the social commerce app Kanga, which will be relaunched as a commerce-powered marketplace in April.

For more on how EVERY is going to restructure the broken system of Retail through the release of the EVERY Token, check out our website.

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