How do you grow a niche job board?

There are 3 stages of job board growth:



1) The Manual Value Generation Stage

You've just started your job board, and employers don't know who you are. You focus on attracting job seekers by re-listing a handful of high quality job posts in your niche to your job board daily. You bring value to job seekers by filtering out jobs they don't care about.



2) The Automatic Growth Stage

You were at stage 1 for a while. You've built up a bit of brand recognition within your niche. Some job seekers have heard of you, and some employers have seen traffic referred from your job board. Your users are now providing value to each other, and you no longer have to manually re-list job posts.



3) The Monetized Stage

You were at stage 2 for a while. Your job board has gained traction and has a healthy amount of monthly traffic. You're even getting some organic search traffic. Employers can clearly see the value of your job board and are happy to pay hundreds of dollars to post a job. Your job board is now a reliable source of income.



