"The new #hershey logo looks remarkably like the poo emoji. Seems someone should have caught this earlier. #branding," said one tweet by @carryoncarrie



"#isitjustme or does anyone else see a steaming #turd? New #Logo and Identity for The #Hershey Company #chocolate," said a tweet by ‏@LeungKelvin.



Hershey in a news release described the new logo as "a fresh and modern interpretation of the beloved KISSES icon."