Bangalore-based Data Weave Software Pvt. Ltd, which runs business intelligence startup DataWeave, has raised an undisclosed amount in Series A funding led by Japan-based ad-tech company FreakOut Group.

Silicon Valley-based venture capital investor Herb Madan, and a clutch of unnamed institutional investors from the US, India and Singapore also participated in the round, said a press statement.

Existing investor Blume Ventures also put in money, a report in The Economic Times said.

"We will deploy these funds to boost our sales, marketing, and customer success initiatives, especially in North America. We will also invest in scaling our data products,” said Karthik Bettadapura, co-founder and CEO, DataWeave.

Last February, the startup had raised an undisclosed amount in pre-Series A funding from existing investors including Blume Ventures, TLabs (Times Internet’s startup accelerator) and Google India managing director Rajan Anandan. Teruhide Sato, founder of Japan-based global internet and e-commerce business incubator group Beenos, Inc, and Hiro Mashita, founder of Singapore-based M&S Partners Pte, also participated in that round.

Earlier in 2013, DataWeave had raised $270,000 from Blume Ventures, TLabs, 5ideas Startup Superfuel and Meta Studio Advisors, apart from angel investors Anandan, Pankaj Jain, Bharathram Thothadri, Krishna Mehra and Abhishek Gupta.

Founded in April 2011 by Bettadapura and Vikranth Ramanolla, and officially launched in June 2012, DataWeave is a language-agnostic trans-firewall analytics platform that analyses and aggregates all externally available data relevant to an organisation and provides actionable insights.

Trans-firewall analytics refers to the analysis of unstructured external data that is available in public domain but spread across a lot of continuously-changing sources. DataWeave helps users discover, monitor and visualise public data on the web in a uniform format.

The company currently serves customers in North America, India, Southeast Asia and the Middle East.

"The company [DataWeave] delivers real-time actionable insights, which can give businesses a huge competitive advantage across industries and geographies," said Yuzuru Honda, global CEO at FreakOut Holdings, Inc.

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