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TORONTO — Tributes are pouring in for former record label executive Deane Cameron, who in propelling the careers of artists from Anne Murray to Nickelback, helped shape the sound of Canadian music.

A spokeswoman for Massey Hall confirmed that Cameron, who headed the non-profit that operates the Toronto cultural institution, died Thursday at age 65. No official cause of death was given.

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As news of his death spread, several of the artists who worked with Cameron took to social media to remember the former EMI Music Canada president and CEO to family.

“My heart is truly broken,” tweeted Tom Cochrane, who played in bands with Cameron when he first entered the music scene as a teenage drummer.

“We travelled such a long road together, he was my brother, I will not forget you my friend.”

Nickelback tweeted that Cameron’s belief in Canada’s musical talent was “second to none,” invoking his industry moniker, “Captain Canada.”