What is a "streetscape"?

The "streetscape" is the area in the public realm between private property lines or the exteriors of buildings and the curb or street. This is the area that people see as they drive or bike by or experience as they walk along the sidewalks. Businesses and properties adjacent to the sidewalk help shape the experience and can benefit from improvements to the streetscape or sidewalk area.

Goals for streetscape improvements

The following goals were shaped by various downtown stakeholders as the City prepared to embark upon this effort.

Transform downtown public realm

Consistent, cohesive, unique

Attractive, inviting, fun

Benefit downtown businesses + properties

Attract tourism

World-class urban environment

A more livable Salem

Streetscape benefits

Many cities strive to make improvements to their sidewalks and streetscapes for the following reasons. Sidewalks provide a venue that shape how residents shop, work, and experience their city. In downtowns, this can be even more important.

A place for people

Encourages walking

Fosters community

Improves public health

Invites visitors and tourists

A place that works

Attracts customers

Increases values and tax increment

Encourages housing

Recruits and retains businesses

A place that feels

Safe and comfortable

Active at all times of day

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