KUALA LUMPUR: In conjunction with the Visit Malaysia 2020 (VM2020), Tourism Malaysia in collaboration with the Malaysian Association Tour Agency (Mata) introduced a new tourism product called Big Bike In the City.

This new exhilarating experience of riding superbikes will allow tourists to explore various tourist attractions in the country well-known for its vibrant melting pot of cultures.

Tourists can explore the land of surprising contradictions from the bustling metropolis to its peaceful laid back countryside through the alternative mode of transport.

Tourism Malaysia deputy director-general Datuk Mohmed Razip Hasan said the product was part of efforts to achieve the target of 30 million tourist arrivals and generate RM100bil in revenue next year.

“This event will help to promote Malaysia. For VM2020, we have started the campaign earlier in July.

“Throughout the campaign, we have received full support from non-governmental organisations, associations and service providers, ” he told a press conference after the launching ceremony yesterday.

Mata president Datuk Mohd Khalid Harun said the Big Bike In The City was a testimony of the good collaboration between the association and Tourism Malaysia.

“We will do our best to assist the government in promoting the VM2020 as part of our long-term commitment.

“In addition, we will also help our members in efforts to engage with stakeholders, in particular, the government, ” he said.

About 70 superbikes under the Nomad Motorcycle Adventure agency took part in a city tour that passed through several locations starting at TheLove@Matic, Jalan Sultan Ismail, Jalan Raja Chulan, Jalan Bukit Bintang, Dataran Merdeka, National Monument, Istana Negara, Batu Caves and KLCC. — Bernama