One of the best locally-produced, locally-aired television commercials to light up our flat-screens over the past year has Tommy Heinsohn as its star.



Of course it does. The 85-year-old former Celtics player and coach and their longtime television color analyst has been earning a side living as a pitchman for more than 50 years. He’s hawked everything from heavy cars to light beer. And there is one reason and one reason only as to why he keeps getting offers: Advertisers believe people will buy the things Tommy is selling.



But there’s something different about this latest Tommy Heinsohn spot.



He’s not in it.



Nor is his voice heard.



In fact, his name isn’t even mentioned.



And yet it absolutely, positively has a place on the ever-growing, decades-old list of Tommy Heinsohn commercials.



We speak, of course, of that Sullivan Tire commercial in which Heinsohn’s play-by-play partner, Mike Gorman,...