Make Your Testimonials 10x More Effective

According to Bigcommerce, customer testimonials and case studies can boost sales by 62%.

That is, if you use them right.

Unfortunately, most testimonials look something like this:

There’s nothing WRONG with that testimonial.

But it’s not going to push anyone to buy.

Instead, you want your testimonials to follow this proven formula:

As you can see, this formula is broken down into 3 main parts:

First, you have the Before.

Here’s where your customer paints a picture of where they were BEFORE they tried your product.

That way, your testimonial is SUPER relatable.

Here’s an example:

Next, you have After.

This is a set of specific results that your customer got from your product.

Finally, you have “What They’d Tell Someone”.

Here’s where you ask your customer: “What would you tell someone that’s considering this product”.

Here’s an example:

And because this recommendation comes from a customer, it’s VERY believable and credible.