Warning: Devil baby in above video actually will haunt your dreams.

A hilarious (and disturbing) remote-controlled "Devil Baby" took to the streets of NYC in a viral marketing campaign for upcoming horror movie Devil's Due. The movie is slated to debut this Friday, Jan. 17.

The YouTube video shows a pint-sized demon child roaming the streets of New York in a carriage, seemingly by itself. When concerned citizens approach the carriage, the robot-baby look-alike jumps up and lets out a blood curdling scream that's fitting for any horror movie. The ultra-realistic child also chases people down the street, projectile vomits, and flips off the police. The reactions are priceless, though, as with any viral video, there's a good chance that they're also staged.

See also: 14 Secrets of the Devil Baby

Viral marketing pranks have become increasingly popular over the last few years, especially in horror movies. In October, creators of the classic horror flick Carrie staged a telekinetic prank in a coffee shop as promotion for their new remake.

BONUS: Exclusive: Behind the Scenes With Devil Baby [VIDEO]

Image: Youtube, Devil'sDueNYC