Package designs increase the popularity and the marketability of the product while expressing the standard and the message of the manufacturer. The history of coke bottle designs is a long journey which still continue with product differentiation and unique packaging. Today we have a huge collection of Coca-cola bottles out of which some of them are concepts. Have a look!

Sunshine Collection

The new Coca-Cola White, celebrities, including Manolo Blahnik, the Scissor Sisters and Trevor Nelson, were asked to draw something on a white Coca-Cola bottle that `makes their world just a little bit better’. For every bottle Coca-Cola receieved, we pledged £1,000 to THT, resulting in an incredible donation of £16,000. Four of the designs were reproduced in 2005, and are available in limited quantities. [ via

Anniversary bulletproof packing

Check out our recent review of this design have a look here

Karl Largerfeld Light Bottle

Iconic fashion designer Karl Lagerfeld has so graciously let the soft drink we all call Coke use his infamous silhouette for a limited edition aluminum bottle of “light”‘ soda. Equipped with a discreet bottle opener hidden inside a drawer, this dope collectors item will be available starting April 24th through Colette . I SO want this. [ via Mystic bottle



Aluminium Bottle This is an awesome design we have recently shared. Have a look

The Dieline recently named the newly redesigned Coca-Cola aluminum bottles as the Platinum award winner in their beverage design category. From the product images above and below, you can see that the bottles are sleek, simple and bold. The bottles, designed by Turner Duckworth , remain instantly recognizable as Coca-Cola products while still being very fresh on the eyes.

I had opportunity to come across these bottles for the very first time tonight and I was so impressed by how beautiful they look as shelf items. I should have bought a bottle just to keep. I might go out and search for a bottle tomorrow. [ via



Nathalie Rykiel [via] Selfridges centenary coca-cola' is celebrating every londoner's favourite departmental store, selfridges' 100th birthday with the exclusive selfridges centenary bottle, an eye-catching limited edition original glass bottle that shines in the store's signature shade of yellow. [ via Ice PoP

Julien Muller, a graphic designer and illustrator from Metz, France has developed a summer concept for Coca-Cola. He replaces the iconic contour bottle with bottles in the form of ice pops. While the design preserves the well-recognizable wave, it seems to be totally different from what we are used to. The flavor of the drink is indicated right on the bottle. [ via



Manolo Blahnik

Spanish designer Manolo Blahnik has been chosen by Coca-Cola Light to dress the famous bottle. It’s been available a limited run of 10,000 pieces and sold in a few outlets. The designer Manolo Blahnik shoes succeeds Zac Posen, Roberto Cavalli and Nathalie Rykiel . [ via Chen Shaohua

As the world joins together for the Beijing 2008 Olympic Games this summer, Coca-Cola has invited artists from around the globe to jointly depict what this monumental occasion means to them. The extraordinary alliance of visual and music artists from different lands started with eight blank canvasses of aluminum contour bottles - and eight corresponding themes reflecting the possibilities for happiness and connection from both the Coke Side of Life platform and the upcoming global gathering in Beijing. [ via Daft Punk 2011

Following a successful collaboration with Mika in 2010, soft drink giant Coca-Cola follow-up on some exclusively designed bottles with Coca-Cola “Club Coke.” Produced in two distinctive colorways based on Daft Punk mimicking the helmets worn by the French duo, the gold and silver bottles will see a limited production run beginning in March 2011. In addition to the general release at clubs, the bottles will be packaged in a collector’s box as a set, made available exclusively through colette in Paris. Further information on this project will become available through Daftcoke.com, which goes live in a few months. [ via



Gianfranco Ferre Light Bottle

Most recently we have seen them work with Karl Lagerfeld. Up next is a collaboration with Italian fashion house Gianfranco Ferre. The line-up includes 4 extravagant Coca-Cola Light bottles that will be releasing in the coming weeks. [ via Dzmitry Samal

Conceptualized by Dzmitry Samal, these new Coca-Cola cans would bemanufactured using impact extrusion and not roll off the counter should one fall over. [ via



Square Coca-Cola Bottle Concept

Coca-Cola bottle concept by Andrew Kim takes up less space than traditional round bottles and comes with a cool collapsible design for easy recycling. As an added bonus, each bottle features an opening at the bottom that allows multiple bottles to be stacked. This increases efficiency during transportation and reduces the amount of space needed for storage. [ via





Tribute To Fashion by Coca Cola Lights