This year’s the H&M collaboration is coming home, as the swedish superbrand has just announced it will team up with British designer Erdem. However, much like 2013’s H&M collaboration with French designer Isabel Marant, you might not necessarily know too much about the label as up until now he’s only done womenswear. The H&M x Erdem collaboration will be the first time the designer behind the brand, Erdem Moralioglu, has produced a menswear line - and we have seriously high hopes.

H&M creative advisor Ann-Sofie Johansson with Erdem Moralioglu and film director Baz Luhrmann.

A favourite of our colleagues at Vogue (and winner of the inaugural Vogue/British Fashion Council Designer Fashion Fund Award in 2010), Erdem’s trademark is soft, floaty and romantic designs, blasted with unique floral prints. But how will that translate to menswear? While there are no official images of the collection yet, thankfully can get a hint courtesy of a teaser, also just released (see above), which is a collaboration between the designer and legendary director Baz Lurhmann (Strictly Ballroom, Moulin Rouge, The Great Gatsby).

In it, we can see the back of a few of the men’s looks: a floral silk pyjama suit, sharp grey tailoring and a black wool great coat with what looks like a superbly substantial lapel.

“This menswear collection was created with meticulous detail," Moralioglu exclusively told British GQ. "Tearing apart each of its components and putting them back together into a complete and timeless wardrobe. Yet it’s still so true to what I do in womenswear. Its contrast between the utilitarian and romantic is what I think I enjoy about it most.”

If you’re as invested in this as we are already, the only problem is that you’ve got a bit of a wait until you can get your hands on it. The collection is slated to arrive in shops on 2 November, but needless to say we’ll be bringing you all the information as it leaks right here on GQ.co.uk. Stay tuned.

H&M x Erdem launches on 2 November 2017. hm.com