It seems fitting that the Blue Jackets acquired a star forward with the nickname “Bread Man” this summer.

The best regular season in franchise history has been followed by one of its most profitable offseasons in recent memory.

The Blue Jackets are reaping the rewards in the forms of increased season-ticket sales and corporate sponsorships. There’s quantifiable excitement building around a 50-win team that added dynamic forward Artemi Panarin in a trade with Chicago at the NHL draft on June 23.

The organization’s season-subscription base has risen above 10,000, said Cameron Scholvin, the Jackets’ senior vice president and chief revenue officer. That's an increase of more than 1,000 fans since the end of last season.

Meanwhile, corporate partnerships are strengthening with the optimism surrounding a young roster featuring the likes of Panarin, Zach Werenski and Seth Jones.

“The momentum has carried on during the offseason,” Scholvin said. “Our existing customers want more, and our new customers want to come in. They see the success on the ice, and they see the future of this young team — what (president of hockey operations) John Davidson and (general manager Jarmo Kekalainen) are putting together — and it’s something people want to be a part of.”

Scholvin said the Jackets are enjoying the franchise's best season-ticket renewal rate: 96 percent. The team executive was thrilled to report that more than 25 percent of fans who held partial-ticket plans last season have upgraded them.

Last year, the Jackets boasted about 9,000 full-season equivalencies. Scholvin would not divulge how low the season-ticket base had dropped in recent years, but former executive vice president of business operations Larry Hoepfner said in 2013 that the base hovered around 7,000.

It took several months last season for fans to start packing Nationwide Arena after the team came off a disastrous 2015-16 season. The Jackets drew fewer than 12,000 fans six times during a nine-game stretch early last season, but the club’s 16 wins in a row — the second longest streak in NHL history — altered fortunes in the standings and at the box office.

The team sold out 11 of its final 26 regular-season home games and averaged 15,857 fans — an increase of nearly 1,000 from the previous season.

“It’s not really surprising,” Scholvin said. “Our fans have consistently showed us support as the team has progressed. We have seen the impact. We’ve already sold more new (full-season equivalencies) than all of last year.”

The spike in attendance and the record-setting local television ratings have resonated with the corporate community. Scholvin said some partners have raised their financial commitment, and he hinted that others are ready to join the Blue Jackets’ corporate family.

“We’ve got some really good news coming out in the next couple months,” he said.

treed@dispatch.com

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