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Who We Are

Our Brands

Wi-Fi Alliance® develops innovative technologies, requirements, and test programs that help ensure Wi-Fi® provides users the interoperability, security, and reliability they have come to expect.

Select brands are available for public use, while certification marks are reserved for use only by

Wi-Fi Alliance members. To learn more, please download our Brand Style Guide.

Brands for Public Use



Wi-Fi ecosystem by Wi-Fi Alliance members, non-members, industry partners, media, and analysts to describe products, technology, network deployments, and operating system support.

Download the license-free logos. Select brands and logos are offered license free and intended to be used widely throughout theWi-Fi ecosystem by Wi-Fi Alliance members, non-members, industry partners, media, and analysts to describe products, technology, network deployments, and operating system support.

Wi-Fi® Wi-Fi Location™ Wi-Fi 4 Wi-Fi Multimedia™ Wi-Fi 5 Wi-Fi Optimized Connectivity™ Wi-Fi 6 Wi-Fi Protected Access® Wi-Fi 6E Wi-Fi Protected Setup™ Wi-Fi Agile Multiband™ Wi-Fi Vantage™ Wi-Fi Aware™ Wi-Fi ZONE™ Wi-Fi Data Elements™ WiGig Wi-Fi Direct® WMM® Wi-Fi Easy Connect™ WPA™ Wi-Fi EasyMesh™ WPA2™ Wi-Fi Enhanced Open™ WPA3™ Wi-Fi HaLow™ Miracast® Wi-Fi Home Design™ Passpoint®

Wi-Fi Alliance Certification Marks

Wi-Fi CERTIFIED™ is an internationally-recognized seal of approval for products indicating that they have met industry-agreed standards for interoperability, security, and a range of application specific protocols. A company must be a member of Wi-Fi Alliance and achieve certification to use the Wi-Fi CERTIFIED logo and Wi-Fi CERTIFIED certification marks.

Wi-Fi CERTIFIED™ Wi-Fi CERTIFIED Passpoint® Wi-Fi CERTIFIED 6™ Wi-Fi CERTIFIED Vantage™ Wi-Fi CERTIFIED Agile Multiband™ Wi-Fi CERTIFIED Wi-Fi Aware™ Wi-Fi CERTIFIED Data Elements™ Wi-Fi CERTIFIED Wi-Fi Direct™ Wi-Fi CERTIFIED EasyMesh™ Wi-Fi CERTIFIED Wi-Fi Multimedia™ Wi-Fi CERTIFIED Easy Connect™ Wi-Fi CERTIFIED Wi-Fi Protected Access™ Wi-Fi CERTIFIED Enhanced Open™ Wi-Fi CERTIFIED Wi-Fi Protected Setup™ Wi-Fi CERTIFIED HaLow™ Wi-Fi CERTIFIED WiGig™ Wi-Fi CERTIFIED Home Design™ Wi-Fi CERTIFIED WMM™ Wi-Fi CERTIFIED Location™ Wi-Fi CERTIFIED WPA™ Wi-Fi CERTIFIED Miracast™ Wi-Fi CERTIFIED WPA2™ Wi-Fi CERTIFIED Optimized Connectivity™ Wi-Fi CERTIFIED WPA3™

License-Free Logos

Please click on the images below to download the high-resolution files. By downloading, you agree to the terms of the disclaimer below. Review our Brand Style Guide to learn more about these license-free logos.

Generational Wi-Fi UI Visuals

Wi-Fi and Hotspot Logos

Wi-Fi Protected Setup Logos

DISCLAIMER: Wi-Fi Alliance assumes no liability for any damages or loss of any kind that might arise from the use or misuse of the logo. Wi-Fi Alliance gives no warranty of any kind -- implied, expressed, or statutory -- including but not limited to warranties of title, merchantability, fitness for a particular purpose, or non-infringement of third party rights, with respect to the logo. The logo is not a trademark, service mark, or certification mark of Wi-Fi Alliance. Use of the logo by third parties does not indicate endorsement or sponsorship of any third-party goods or services by Wi-Fi Alliance or affiliation between Wi-Fi Alliance and any third party. Wi-Fi Alliance assumes no liability for any damages or loss of any kind that might arise from or otherwise relate to the goods, services, or conduct of any third party using the logo.