Apple co-founder Steve Jobs notoriously shunned market research. He once quipped: "It isn't the consumer's job to know what they want." That was Apple's job.

It is with a tinge of irony then that buried within the troves of court documents unsealed Thursday in the Apple vs. Samsung patent war is an "iPhone Owner Study" labeled "Apple Market Research & Analysis, May 2011." It surveys users in multiple countries about why they bought an iPhone.

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