Dawn and Special Guest Tia Mowry Demonstrated How One Bottle of Dawn

Cleaned More Than 5,000 Dishes

Family dinners are an opportunity for families to unplug and reconnect

on things that are important, but dinners also mean doing the dishes.

Dawn has been helping families with post-dinner clean-up for decades,

but most people don't realize that even one drop of Dawn goes a long

way. To demonstrate how far the grease-fighting power of Dawn can go,

Dawn invited all of Lambertville, NJ to a town dinner and cleaned every

single plate, 5,760 to be exact, with just one 21.6oz bottle.

"Our historic town of Lambertville has had its fair share of monumental

moments and we are thrilled to be given an opportunity to reconnect

together as a community along scenic Union Street," said Lambertville

Mayor David DelVecchio. "Our partnership with Dawn has created a truly

unique and exciting experience that I am sure we will be talking about

for years to come."

Dawn partnered with the town of Lambertville, NJ to showcase just how

much one 21.6oz bottle of Dawn can do; in quantity but also in tough

cleaning. Guests enjoyed a delicious menu of salad with balsamic and

oil, spaghetti with a red sauce and dark berry cobbler surrounded by

their closest family and friends.

"Dawn believes that great things happen around the dinner table, and is

excited to partner with Lambertville to give this town a chance to

connect around one LONG dinner table," said Chris Laird, Dawn Brand

Director.

While they enjoyed the meal, music and festivities, Dawn took care of

the messy, oily dishes. Special celebrity guest, Tia Mowry, joined in

for the fun and helped kick off the dish washing extravaganza with the

ceremonial wash.

"I use Dawn in my home for all sorts of tough cleans," said Tia Mowry.

"I'm always creating new recipes, and as a mom, I go through a ton of

dishes. I need something that will do the job quickly, effectively, and

not have me running back-and-forth to the store. I love Dawn and its

long-lasting formula and proven grease-fighting power."

While Dawn's grease-fighting power has been heralded for years, it also

packs a big punch with a very small amount. A family of four can easily

use up to 20 dishes in preparing just one meal. That's 1,920 plates in

only one month. In fact, that's enough clean plates to stack double the

height of the White House.

Thanks to its powerful formula, Dawn cleans three times more greasy

dishes in every drop than its non-concentrated competitor. Talk about

cleaning the distance! For more information about the Dawn family of

products, visit www.dawn-dish.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest

portfolios of trusted, quality, leadership brands, including Always®,

Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,

Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,

Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G

community includes operations in approximately 70 countries worldwide.

Please visit http://www.pg.com for

the latest news and information about P&G and its brands.

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