Hudson’s Bay is the latest retailer to stop carrying the Ivanka Trump brand.

The department-store chain announced it would be phasing out the brand.

A search of the Ivanka Trump brand on the website today brings up a blank page, but a google cache shows that there were a number of items on sale at the store yesterday afternoon, including dresses, jewellery, coats and tops, ranging from $20 to $220.

There will still be clothes in stores for the next few months.

At the Eaton Centre’s Hudson Bay, at least nine clothing racks of Ivanka Trump women’s wear were spotted Friday afternoon. The majority of the clothing appeared to be regularly priced, and clothes on only a few racks were being sold at a discount.

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A sales associate told the Star that she had not heard anything about the Trump collection being pulled from the floor.

“Hudson’s Bay is phasing out this brand through the fall based on its performance,” a spokesperson said in an emailed statement to the Star. “As part of our regular course of business, we review our merchandise offerings and make appropriate changes.”

It’s good news to brand and digital strategist Shannon Coulter, who started the #GrabYourWallet campaign in October of 2016 to keep track of businesses that carried products associated with American president Donald Trump’s family or brands so that conscientious consumers could choose not to give their money to businesses that support policies they do not.

As Ivanka Trump is the president’s daughter, there’s been a particular campaign to see that her brand is removed from stores. Retailers such as Sears and Nordstrom ceased to carry her line in 2017. (Nordstrom’s stock climbed by four percent after Trump tweetes that the company had treated his daughter “unfairly.”)

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More than 40 companies and organization, including giants such as Macy’s, Bloomingdale’s and Amazon, are listed on the #GrabYourWallet boycott list because they carry Trump products or have some indirect connection with him.

Hudson’s Bay decision to drop the Ivanka Trump line comes just as Canada faces off against America in a trade war, sparked, in May, by the imposition of steep tariffs on steel and aluminum imports from Canada by the Trump administration.

With files from Tamar Harris

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