Our Data Portability Tool allows you to obtain a prediction without needing to log in to Facebook or Twitter. It analyses your social media archive client-side (i.e. on your computer) and only uses what is relevant, so just choose the file or folder that you get from the social media platform and we'll do the rest. Currently supported filetypes include .zip, .json and .csv.

How to use Prediction Tool Your browser does not support the video tag.

We will show you what information has been extracted first and then you can choose what you would like our algorithm to predict your psychodemographic profile from. Data is only uploaded to our server when you click 'Make Prediction'.

You will always retain control of all data you anonymously share with us, even if you lose access to your Facebook or Twitter account. We generate a unique ID for you to read or delete it at any time.

Our prediction is fast but downloading your data is slow, so please check our tutorials on downloading your data if you need help. You will receive insight on a wider range of psycho-demographic traits if you use the Data Portability Tool compared with logging in, not to mention the pride you will feel at having successfully exercised your rights under Article 20 of the GDPR. So we think it's worth it.

Our prediction method is published in the Proceedings of the National Academy of Sciences and our research data has been used by 80 Universities in 45 peer-reviewed articles. By using this demo you are contributing to scientific research and helping to raise awareness of privacy issues worldwide.