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A report from the Consumer Electronics Association (CEA) reveals that 66% of the online adults in the United States still considers DVD and Blu-ray discs as common source of video content. The study, Video Content Discovery and Purchasing Trends, explores video content viewing behavior, discovery, acquisition and format ownership preferences.

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The DVD and Blu-ray disc are often preferred over digital downloads because consumers like to own a physical product (52 percent) and/or like to watch using their DVD or Blu-ray player (50 percent). However 77 percent of online consumers own at least some digital video content.

The top reasons for choosing digital content include the ability to access it from anywhere (36 percent), ease of storage (35 percent), price (32 percent), instant access to content (32 percent) and the ability to watch on an Internet connected device (27 percent).

Physical formats are critical when it comes to movies as most consumers who watch movies obtain them on DVD or Blu-ray disc. Three-fourths (74 percent) purchase, rent or receive their movies on these physical formats, while only 24 percent acquire them via digital download.

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