The Trump SoHo Hotel as of Thursday will now be called The Dominick Hotel, a rebranding move that comes after the property had a hard time drumming up business as a result of President Trump Donald John TrumpBiden on Trump's refusal to commit to peaceful transfer of power: 'What country are we in?' Romney: 'Unthinkable and unacceptable' to not commit to peaceful transition of power Two Louisville police officers shot amid Breonna Taylor grand jury protests MORE's involvement in politics, according to reports.

The Trump Organization, which licensed its name for the hotel, reportedly cut ties with the property last month.

“Today, effectively, is our last day as Trump SoHo,” Nicole Murano, director of marketing and communications of the Manhattan hotel, told the International Business Times on Wednesday.

The decision came after former clients such as basketball star LeBron James and other NBA teams refused to stay at the hotel last year, leading the price of hotel rooms to continue to drop throughout the year, the International Business Times reported.

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The New York hotel follows a handful of other properties that have also made moves to distance their business from the Trump organization, including properties in Panama and Toronto.

An affiliate of CIM Group, which has owned the property since 2014, will run the business. They say prior reservations at the hotel will still be kept.

The hotel, once featured on Trump's reality show "The Apprentice," has previously drawn scrutiny for its alleged ties to Russian and Kazakh oligarchs running a money laundering scheme, according to reports.

Ivanka Trump Ivana (Ivanka) Marie TrumpSpecial counsel investigating DeVos for potential Hatch Act violation: report Trump, Biden vie for Minnesota Trump luxury properties have charged US government .1M since inauguration: report MORE and Donald Trump Jr. Don John Trump'Tiger King' star Joe Exotic requests pardon from Trump: 'Be my hero please' Zaid Jilani discusses Trump's move to cancel racial sensitivity training at federal agencies Trump International Hotel in Vancouver closes permanently MORE also reportedly piqued the interest of the Manhattan District Attorney’s office, which had once reportedly begun building a case against President Trump's children for misrepresenting the hotel's business success to potential buyers.