With the second anniversary of the PlayStation 4's launch quickly approaching and a recent unexpected price drop in Japan, the will they or won't they speculation over a Western PS4 price drop has been rampant. Target may have spoiled all that guesswork, though, with a briefly leaked advertisement suggesting that a $350 PS4 is imminent.

Yesterday afternoon, gaming deal hunter Wario64 was among the first to notice that the Video Games section of Target's website was proclaiming a "$50 price drop on the PS4" in big letters next to box art for the upcoming Uncharted: Nathan Drake Collection PS4 hardware bundle, as shown above. "The best place to play. Now $349.99," the ad continued, in case the price drop announcement wasn't clear enough.

Clicking through to actually buy the hardware showed the system at its usual $399.99 price, according to multiple users who tried. In any case, the promotional language was taken down from the Target site later in the evening after it was first discovered. Both of those facts suggest someone at Target hit the button announcing the planned price drop too soon and quickly corrected the error.

There's an outside chance this is all a marketing misunderstanding, though. Target also just began offering a $50 gift card with all three of its available PS4 bundles. That new offer could be advertised as the equivalent of a "price drop" if the marketing department was being especially sloppy. Still, listing the system directly at $349.99 suggests more than a simple gift card offer was in the works.

If this is a hint that a price drop is coming, this Friday's official release of Uncharted: Nathan Drake Collection and its associated hardware bundle might seem like a good time to do it. But that bundle is already being sold in pre-orders for the original $400 price, so a surprise price drop could be a bit awkward. The PS4 is also getting a 1TB hard drive bundle in the US alongside Call of Duty's early November launch; that might provide a good opportunity to lower the price of the old 500GB bundles.

Whatever the timing, this is one more stone on the growing pile of evidence suggesting the PlayStation 4 won't be $400 for very much longer.