The political struggle in Ukraine never goes on holiday. The viewers of two local channels couldn't tell if it was 2019 all over again when they saw former president Petro Poroshenko delivering the traditional New Year address.

Puzzled viewers of Ukraine's 5 Kanal and Pryamiy channel discovered that the two seemingly preferred Poroshenko to the actual President Volodymyr Zelensky on New Year's Eve. The man was given airtime right before midnight, when the whole country gathered in front of their TVs with champagne-filled glasses.

But was it an epic fail or an epic provocation? The latter seems to be the case, as Poroshenko, who is a major oligarch in Ukraine with a successful confectionery business and other assets, is the official owner of 5 Kanal. The 54-year-old is also linked to Pryamiy, although he denies getting involved with the broadcaster's editorial policies.

In his address, Zelensky's beaten rival praised his past achievements during own time in office, saying, among other things, that it allowed creation of "a large margin of safety" for the impulse for change in Ukraine, which will now be very hard to stagger.

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Poroshenko was destroyed by comedian-turned-politician Zelensky in the presidential election in April 2019, being only able to claim 24.5 percent of the vote in the second round. But despite the painful loss, he hasn't quit politics, taking the reins at the European Solidarity Party in hopes of returning to power.

It turns out the two channels didn't drop Zelensky's address completely. They showed it to their audiences after midnight, leaving them with two speeches and a feeling of déjà vu.

Ironically, Poroshenko's move seems to be a tit-for-tat response to his political rival, as Zelensky got away with a similar stunt in December 2018. Back then, 1+1 channel of oligarch Igor Kolomoysky broadcasted Zelensky's New Year address instead of the one by Poroshenko. In that clip, the comedian announced that he was joining the presidential race.

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