Comcast Will Finally Bring Netflix to its Set Top Boxes Comcast has finally struck a deal that will bring Netflix to Comcast cable boxes, suggesting that the FCC's push for increased set top box competition is likely paying dividends. Comcast and Netflix confirmed the news to Recode, though the report fails to specify exactly when the option will show up for Comcast's existing "X1" cable box customers outside of sometime "later this year." Netflix has struck a number of similar deals over the years, but mostly with smaller telcos or cable companies, less concerned with Netflix eroding their traditional cable subscriber totals.

"Comcast and Netflix have reached an agreement to incorporate Netflix into X1, providing seamless access to the great content offered by both companies," the two companies said in a joint statement. "We have much work to do before the service will be available to consumers later this year. We'll provide more details at that time." Comcast's decision to play nice comes after years of the two sides engaging in increasingly ugly feuds over everything from broadband usage caps to net neutrality. The two sides were specifically at odds over accusations that Comcast and other large ISPs were intentionally letting peering points congest to force Netflix into paying for direct interconnection. Comcast's decision to get along better with Netflix also comes as the FCC is considering rules that would force cable providers to open up their set top boxes to competition. It's likely Comcast sees the news as one of several tactics useful in giving the impression that Comcast is so open to competition -- sweeping new regulations won't be necessary. Comcast's decision to get along better with Netflix also comes as the FCC is considering rules that would force cable providers to open up their set top boxes to competition. It's likely Comcast sees the news as one of several tactics useful in giving the impression that Comcast is so open to competition -- sweeping new regulations won't be necessary.







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kdwycha

join:2003-01-30

Ruskin, FL 7 recommendations kdwycha Member Makes Sense It would be smart for all cable/satellite companies to do this. Customers whom have to use a different device such as Roku tend to realize they really are not using the cable box as much and are more apt to cutting the cord.



By allowing an application like Netflix on the STB, customers no longer need to change the TV input and it will dissuade them from purchasing a streaming media player or force the illusion the cable STB is the easiest way to get on board with Netflix.