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A new poll looking at the virtues of the political leaders spells bad news for Justin Trudeau. Of all the politicians, the Liberal leader was found to be the most elitist, hypocritical and fake by the Leger online poll. And when it came to honesty, straight-forwardness and trustworthiness, Conservative leader Andrew Scheer scored better than Trudeau.

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QUANTITATIVE RESEARCH INSTRUMENT

An online survey.

1,584 Canadians.

Completed between Sept 27 and Sept 30, 2019, using Leger’s online panel.

No margin of error can be associated with a non-probability sample (web panel in this case), but for comparative purposes, a probability sample of 1,584 respondents would have a margin of error of ±2.5%, 19 times out of 20.

ABOUT LEGER’S ONLINE PANEL

Leger’s online panel has approximately 400,000 members nationally and has a retention rate of 90 per cent.

QUALITY CONTROL

Stringent quality assurance measures allow Leger to achieve the high-quality standards set by the company. As a result, its methods of data collection and storage outperform the norms set by WAPOR (The World Association for Public Opinion Research). These measures are applied at every stage of the project: from data collection to processing, through to analysis. We aim to answer our clients’ needs with honesty, total confidentiality, and integrity.