A hacker, who goes by the name 0x2Taylor on Twitter, has reportedly released more than 80,000 usernames and passwords belonging to Amazon Kindle users. He released this information after the company failed to pay attention to his warnings about vulnerabilities in its servers.

I am amazon, i fail at securing data for 80K users. i ignore warnings. be like me today ~ #0x2Taylor — DK ~ $Taylor (@0x2Taylor) July 8, 2016

The database includes a user's email, password, city, state, phone number, zip code, user-agent, LastLoginIP, Proxy IP and street. The hacker is asking for $700 "because the attack was easy" and hopes that this will prompt Amazon to implement better security measures to prevent these types of attacks against their systems, points out Mic. He tweeted a screenshot of the leaked information to Amazon and stated in a direct message, "It's going up now. They're ignoring me."

@AmazonHelp Ignoring me fine have it your way #0x2Taylor — DK ~ $Taylor (@0x2Taylor) July 8, 2016

Recently, it was reported that Amazon, followed by Flipkart and Snapdeal were the most preferred e-commerce websites among sellers, with highest top of the mind recall, a study revealed. The findings came as a result of a study by Nielsen for the January-March quarter, which surveyed 1,184 online sellers.

It revealed that 39 per cent of online sellers "explore two or more e-commerce websites as an option to sell products on and grow their business." A high level of familiarity along with in-depth knowledge of an e-commerce website is the most important factor that drives brand equity, the report said.