A Chinese vlogger live-streamed herself attempting to eat a live octopus - when the animal latched onto her face and refused to let go, ripping her skin in the process.

In the video, the woman, who goes by “seaside girl Little Seven” online, can be seen screaming and struggling to remove the octopus as the sea creature wraps its tentacles onto the side of her face.

The vlogger can be heard calling the animal’s suction “painful” as she tries to remove it.

When she is finally able to pry the octopus from her face, the vlogger realises it has left a bloody cut on her cheek.

“My face is disfigured,” she reportedly says as she stares into the camera, before informing viewers she will “eat it in the next video”.

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The 50-second video was streamed on the popular video platform Kuaishou, where seaside girl Little Seven posts other videos of herself eating and playing with seafood.

The octopus left the vlogger with a cut on her face (Weibo)

According to the Mail, one video shows the vlogger playing with an octopus on the beach.

The struggle between herself and what was meant to be her dinner has since gone viral, with her name trending on social media platforms such as Weibo.

One video of the encounter uploaded to Twitter has been viewed more than 926,000 times, with people expressing their horror over the incident.

Others have said the animal’s response was “karma” for attempting to eat it alive.

“If I was an octopus trying to be eaten alive I would have done the same. Serves her right,” one person wrote.

The process of eating seafood while it is still alive is common in many parts of the world, including China.

However, according to cephalopod expert Jennifer Mather, PhD, a professor of psychology at the University of Lethbridge in Alberta who spoke to Vice, an octopus can “anticipate a painful, difficult, stressful situation - they can remember it,” which may explain the animal’s response.

Octopus’s arms are lined with hundreds of suckers, according to National Geographic, with can be moved “independently thanks to a complex bundle of neurons that acts as a brain, letting the animal touch, smell, and manipulate objects".

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