For the sake of the audience, this is a challenge within the Qur'an to non-believers to recreate the style and prose of the Arabic verses in the Qur'an as it claims that the complexity of the text is beyond human capacity. The Qur'an itself states that "Bring one sura or just one verse like it, if you can!" If you can't then according to the Qur'an you have to accept that it is divinely inspired.The problem with this challenge is that it uses entirely subjective or possibly no defined criteria.I could challenge you to recreate a piece of literature of the exact same quality as Shakespeare's sonnets or to paint a set of sunflowers with the same beauty as what Vincent van Gogh did. Any reasonable challenge would provide a set of strict rules or standards by which to govern such a contest otherwise it would just be a subjective popularity contest. Yet somehow the creator of the universe left these out when he created the Qur'anic challenge, not realising that this type of challenge is completely meaningless.If I produced prose that was more beautiful than that found in the Qur'an, would it have to be in Arabic? Does it have to be more eloquent, emotionally moving or technically correct? Who is the judge in this challenge? Is it one Imam? Is it an Arabic scholar? Is it a popularity contest where you phone in to vote? Is it Qur'an Idol? If only Muslims can vote, would it not be biased? Who says it's better and by what standards? There are no rules and no judge.It's like arguing about whose wife is better looking.