We loved Richard’s wicked sense of humour. We are always grateful for input from our users, but his comment was particularly poignant. If Facebook had a "love" button, we'd have clicked it. But it doesn't. So we've made Richard a video instead. Unfortunately Bodyform doesn't have a CEO. But if it did she'd be called Caroline Williams. And she'd say this.

Ads for feminine products have a tendency to make a girl's "time of the month" seem like a holiday, with tennis and swimming and all sorts of fun things. One guy took issue with this kind of misleading advertising strategy and submitted a complaint via Facebook to Bodyform, a British feminine hygiene product brand. Bodyform responded back with a video that's pretty brilliant.Before we get to Bodyform's response, here's the message the mentioned complainer Richard posted on the Bodyform Facebook page:Poor Richard feels he's been lied to! Well, maybe he has been misled, but here's how Bodyform responded The whole thing is dryly funny, but "Caroline Williams" toasting him and drinking the blue liquid is laugh-out-loud great. "You did that, Richard. You. Well done."It's great to see Bodyform showing a sense of humor and responding back with a nice comeback to address the issue and make us laugh.