Unsuspecting joggers and early morning green juice fetchers were greeted by more than 200 die hard fashion fans and merchandise flippers in Bondi on Friday.

Some people had camped out in the areas of Bondi's CBD for two days with nothing but sleeping bags and wads of $50 and $100 bills just to be some of the first in the world to purchase the new Supreme collection by Louis Vuitton.

Large wads of cash are passed around by the people waiting in the queue to buy fashion from the Louis Vuitton x Supreme collection on sale at the pop up Louis Vuitton store at Bondi Beach. Credit:Jessica Hromas

One shopper, who didn't wish to be named, travelled from the Gold Coast with a friend and "business partner" and slept overnight in an Audi parked outside the Bondi Police Station. "We've got $50,000 to burn in here," the importer of hand-made drug paraphernalia told Fairfax Media. "I'll buy some stuff, like the scarves and wallets and stuff for my mates and then sell the rest."

Some of the first customers purchased T-shirts with a recommended retail price of about $700. The goods were quickly sold to others further down in the queue for $1400. A red and white hoodie jumper emblazoned with the LV monogram and bold "Supreme" logo cost $1400 inside. Outside it fetched $2800. Yohei Takamura and his friend, an artist called Sheta, saw the news of the pop-up store on Thursday and caught a flight to Sydney from Tokyo. They arrived in the queue straight from the airport on Friday morning before doors to the pop-up shop opened at 10am.