The real question isn’t “is this the world’s ugliest shoe?” No, the real question is “what’s the value of all the press Teva and Ugg are getting for creating the world’s ugliest shoe?” Also, its companion question: “How many people ended up buying a different pair of Tevas or Uggs from all this hullabaloo?”

Okay, so, let’s look at the shoe. Or boot. Or shoot. Or boe. The sandal costs $175 and the boot $225. No matter how you slice it, it’s a strangely compelling beast–and by compelling I mean so gnarly you can’t look away.

“Two brands born from the water that grew up in opposite directions. The legendary surf casual comfort of UGG meets the legendary river utility of Teva,” say the brands.

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“Suspend your disbelief,” they say, to which the world replied, “Um, no.”

It’s been called “a mullet for the feet,” “cringe-worthy,” and perfect for “Eskimo’s first beach trip.” Brobible, not known for subtlety, said, “It makes sense that these two hideous products would collaborate. Just because Teva and UGG are both renowned for looking worse than a pool of chihuahua diarrhea doesn’t mean they can’t push the envelope even further and make something so fucking hideous it deserves an entire set of shitty design awards to be created simply so this vomit-inducing shoe can win them all.”

Want more?

Brobible: This Teva x UGG Sandal-Boot Combo Is The Ugliest Shoe Ever Created, And Twitter’s Roasting It To Hell

Glamour: Ugg and Teva Are Officially the World’s Strangest Shoe Collaborators

Yahoo Style: The Teva x Ugg Collaboration Might Be the Most Divisive Shoe of Our Time