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Artem Tymoshenko, CEO, Maxpay LLC

Artem Tymoshenko, CEO, Maxpay LLC

Earlier this month while speaking at Finovate Europe, Tinna Hung, Director of Marketing at EyeVerify, described how she has 97 separate passwords to remember. Following password security best practices requires that you change each of those passwords every 30 days. This means that she would need to come up with and remember over unique 1000 passwords every year!

Some people turn to password managers, but could biometrics offer a better solution?

Biometrics

Biometrics is simply using some unique aspect of one's body as a means of authentication. Our brains are naturally wired for facial recognition, but computers are much more adept to checking fingerprints, finger veins, hand geometry, iris, retina, voice and DNA.

Not only are biometrics secure, they can be much more convenient since it is hard to lose your biometric signature behind. If you can't find your finger, you likely have bigger problems than trying to access your email.

Apple began using biometrics in 2013 with its fingerprint sensor integrated into the iPhone 5S. Once set up, it allows users unlock their device and make purchases online with the touch of the screen.

Banks however, have be much more reluctant to adopt the technology. Recent polls show that 29 percent of consumers “would be more likely to use a bank that offers biometric security.” That represents a huge opportunity in the market.

The primary goal is to increase security by accurately identifying the identity more quickly and reliably

“Given the clamor for biometrics among consumers, those banks who seize the moment and are able to introduce biometric security measures across the board are likely to attract new customers,” says Clayton Locke, Chief Technology Officer at Intelligent Environments.

“Over the coming decade, biometrics and security more broadly will undoubtedly become a key battleground within the banking industry where we are likely to see some of the more innovative banks steal a march on their rivals.”

One of the early adopters into the system is India's Yes Bank that recently partnered with Lastmile.mobi to offer its customers a biometric point-of-sale terminal using iris scanning technology.

The device “has multiple uses for both retail and corporate customers right from e-KYC verification and ATM functionalities to disbursal of small loans to merchants,” said Yes Bank Senior President Ritesh Pai in the announcement.

Along with all the advantages that biometric authentication can offer to facilitate banking and POS, it could also be used to identify known fraudsters at ATMs or in bank branches, verify customers at the counter using fingerprints or using voice recognition to verify clients calling to call centers.

The advantages don't stop there, many governments are also turning to biometrics to identify and protect their citizens:

• Saudi Arabia has launched a new program to fingerprint anyone buying a SIM card to tighten down on activities that threaten national security. Adil Al-Aid, an expert on biometric identification systems, said “The Ministry of Interior is seeking to build a world-class and highly efficient database containing the biometric features of both citizens and residents through representation by the National Information Center.”

• In mid-January, Hungary launched a new “one-stop card” that combines personal identification including fingerprint data, social security and tax identification information. It will be valid for six years for adults and will be a single point of identification for any interactions with government agencies.

• Turkish authorities have begun distributing new biometric identity cards in a pilot program that will combat problems with duplication, falsification and forgery. The biometric cards will be able to hold up to 1 GB of information, including the user’s finger and palm prints.

• The Aadhaar project in India is well underway. Launched in 2009, Aadhaar is now the world's largest biometric ID program. Aadhaar number provides access to services like banking, mobile phone connections and a growing list of other governmental and non-governmental services. It is continuing to expand and plans to eventually include 1.25 billion Indian citizens, meaning that this single program will contain biometric data for nearly 17 percent of the human population!

More and more companies and governments are adopting biometrics to authenticate and service their constituents. The primary goal is to increase security by accurately identifying the identity more quickly and reliably. Not only does this simplify security, it also improves the overall user experience. A true win-win.