Comic shop owner Patrick Brower returns to the podcast to talk about 2017 in comic book retail. Brower discusses why the last quarter of the year lagged so badly in his shop, what he thinks triggered the downturn in 2017, the volume of comics being produced, what worked in his shop, the Rickmobile, the impact of in-store events, what didn't work in his shop during the year, society's impact on sales, why pull list customers disappeared in December, his take on what's driving fans away, what's causing Marvel's struggles, the devaluation of artists at Marvel, the dip in graphic novel sales, the impact of comic book culture going mainstream, the lack of impactful marketing in the industry, the shop's plans for 2018, and more.