Aldi will change the name of its ‘rape yellow’ paint after a complaint from a sexual abuse victim.

The unfortunately titled paint is meant to be the colour of rapeseed flowers. Although the online name of the paint is ‘rapeseed yellow’, on the lids of the £4.99 tins it is shorted to just ‘rape yellow’.

A customer who suffered assault in the past became ‘choked up’ when she noticed the name of the quick-drying gloss paint, the Coventry Telegraph reported.


The woman, in her 50s, told the paper: ‘I looked at the paint and thought it can’t possibly say that, you have got to be kidding me, there’s no way they would sell that. I started choking.



‘I got straight out of there. I was furious and upset.

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The supermarket will change the name (Picture: Getty)

An Aldi spokesman told Metro in a statement: ‘This paint is a colour widely referred to in the industry as ‘RAL 1021 Rape Yellow’, which refers to rapeseed.

‘The colour name will be altered to rapeseed yellow for all future production of this paint.’

However, the customer told the Telegraph she still wasn’t satisfied it had ever been sold.

‘You wouldn’t sell something called abortion red or poo brown. To me it’s the same thing, it’s offensive,’ she said.

‘It is a word that is a problem. How many other words can you think of for yellow without using that one?’