Way back in the early years of this blog I wrote a post flipping a common feminist trope on its head. In Women’s Physical Standards I laid out the case that it is women, not men, who hold the most stringent and static standards for ideal male beauty.

…from a purely physical perspective, it is women’s idealized masculine form that hasn’t changed in millennia. While there may have been a Rubenesque period when men loved the fatties of the 1600′s, no such era ever existed for women’s physical preferences. The classic broad chest, wide shoulders, six-pack abs and squared jaws of greco-roman athleticism are still the idealized male form that has graced EVERY romance novel cover in existence. I’m still waiting for someone to post me a link for a dating site that caters exclusively to women’s fetish of BBMs – Big Beautiful Men – average to good looking, fit, women specifically looking overweight men. Executive Introductions caters to women seeking affluent, influential men, but women just looking for overweight men, that site doesn’t exist.

I wrote this essay in a time well before apps like Tinder and Bumble became household names. Since then (September, 2011) the sexual marketplace has fundamentally shifted to exactly the state I saw it going to then, and all it took to prove it was a handful of fucking ‘dating’ apps to facilitate Hypergamy. In 8 years women have proven they are every bit as viscerally motivated by men’s physical appeal as I spelled out in this post. Back then I was run up the flagpole for suggesting women were the ones with “unrealistic beauty standards”, now it seem matter of fact.

Of course, the double standard has gotten much worse with respect to men having any sexual selection standards. In Maryland we have the instance of high school boys being pilloried on a global stage for daring to rate their female classmates’ looks on a 1 to 10 scale. Ironically, the the same teen girls who took such offense to this will think nothing of swiping left or right on a potentially lover on Tinder in just a few short years. In fact, they’ll think it’s normal for a woman to base her sexual selection on the physical, yet the same is sexual objectification for men to do the same. Certainly, men will never be allowed to voice their physical preferences without the fear of personal destruction in our Global Village.

About 5-6 months ago, Pat Campbell, my co-host on Red Pill 101, linked me to a pair of stories about how offensive some social justice warriors found it that young men were avoiding trans-gender ‘girls‘ as potential dates. The logic was that more evolved heterosexual young men should feel attraction towards a trans-gender, biological male, if he was presenting himself as a female. The natural sexual selection process for those young men, and by extension all men, was being circumvented by the social imperatives of others.

Pat also linked me to a story where a popular, heterosexual, high school quarterback accepted the Homecoming Dance proposal of another homosexual young man. As expected, the story was written as a heartwarming victory for modern progressivism and a young man “secure in his masculinity” praised as a hero for essentially accepting a social control over his sexual selection process. Naturally, the predictable hate to overcome would be from ‘less evolved’ guys alleging the quarterback was really gay.

This is the pre-written script we expect will follow (the clichéd triumph over homophobia), but the real story here is that a young man’s sexual selection process has been removed from his direct control. If the quarterback had refused the proposal the best he could hope for would be that no story would be written about it – but the more likely story would be him having to defend himself against his homophobia. In essence, the threat of a global online mob ruining his future makes accepting the proposal a necessity.

In 2019 men’s control over their sexual selectivity is something women don’t want to hear about. Part of ensuring that Hypergamy is the defining social dynamic today includes exercising as much control over men’s sexual selection process as possible. As fluid as men’s selection naturally is, it’s still out of women’s total control. The method to that control is social pressure. Women’s need to insure against their own Existential Fear of pairing with an unacceptable guy is so obsessive they will resort to social engineering.

Tinder and Bumble are social engineering programs as much as they are facilitators of women’s Hypergamy. Body Positivity / Fat Acceptance (exclusively for women) is equally a social conditioning effort. But for these and more the latent purpose is the same – convincing men to repress their evolved sexual selection proclivities in favor of accepting women’s selection process as the ‘correct’ one. The Cardinal Rule of Sexual Strategies states that for on sex’s strategy to succeed the other’s must be compromised or abandoned. In today’s feminine-primary social order, the Feminine Imperative wants nothing less than complete abandonment from men – and it will use every social and political means available to insure men do.

Men must be raised up and conditioned from the earliest age to accept women’s strategy and their role in it as the only acceptable one. Men’s selection of a mate must be made for him according to women’s standards. Many times I’m asked how to go about “vetting for a wife”. I’m asked what the criteria, what aspects, what traits should a woman possess to make her “marriage material”. From a Red Pill perspective a lot of what I lay out seems highly offensive to the sensibilities of men and women conditioned by the Feminine Imperative. But the qualities, and the reasons I define them being desirable, are nothing any man who is invested in his own sexual strategy wouldn’t find mundane.

It’s not difficult to figure out what attributes in women would make for a good pairing – what’s offensive is that a man would ever have the temerity to require a woman to possess them at all.

It’s offensive to feminized sensibilities for a man to speak aloud the things he wants from a woman. How dare he ever have the presence of mind to create a list of acceptable qualities for a potential long term mate. Who is he to make demands? Has he not learned that Hypergamy and women’s needs now define his existence?

I’ve written in the past about how women commodify their own sexuality. We’ve pandered to the security needs of women for so long they feel entitled to their being met. We’ve developed a social order that’s prime directive is to insure against women’s Existential Fear of ever having to worry about a bad Hypergamous decision. We ensure that they can voluntarily reproduce at will via sperm banks and frozen eggs. We demand that men find them arousing no matter what their physical condition and in spite of 100,000 years of evolved arousal cues. Gynocentrism demands men be nothing more than willing participants in women’s sexual / life strategies.

A day ago I posted this quote on Twitter:

Women and their ‘allies’ lost their collective minds. Follow that link, see for yourself. It’s a litany of middle school blathering and presumption about my motives for making public what most of these feminists confirmed. All the responses are the predictable boilerplate you’d expect from a generation of women used to parroting back what the Village has taught them to respond with for so long.

But what is my observation revealing here? Nothing that we don’t already know – women define the reproductive process in western culture. And again, most of these feminists proudly agree with the observation. They say, “Yeah, as it should be”, while their oblivious male ‘allies’ seek affirmation.

The boys at the Maryland high school got caught in the gynocratic gears. They weren’t properly conditioned to know their place. They did what most guys in high school do, they compare notes, they make comparisons, because they still believed they might be allowed to have a preference of who they want to date, bang, have for a girlfriend, have for a wife. How dare they!

When the Beta Bucks / provisioning side of the Hypergamous equation is more or less accommodated for by the social order the only thing left is Alpha Fucks. This is Hypergamy on a meta-scale. Why would any woman bother with the notion of Value Added to make herself more ‘marriageable’? Men aren’t allowed to have preferences. They should feel lucky that a woman would date them in the first place. Feminism has taught her that if she is to be the ideal Strong Independent Woman® she is “never to do anything for the express pleasure of a man.” And besides, the exciting guys, the bad boys, the cool boys, the commitment-phobic boys, the crazy boys who she does swipe right on; those guys don’t care about ‘value added’ – they care about fucking.

The New Polyandry I described is an extension of ensuring women’s Existential Fear is always compensated for on a societal level.

The goal of feminism is to remove all constraints on female sexuality while maximally restricting male sexuality. Roissy

I’ve quoted this in other essays. Usually I’m asked why this would at all be feminists goal?

“You think feminism is all about controlling your dicks?”

In essence, yes, but really it’s about affording women unilateral control over their Existential Fear and absolving them of any consequences for the bad decisions made in controlling for it. In the last essay I stated that Abortion is Eugenics, but isn’t affording women total control of human reproduction eugenics? Isn’t socially engineering and conditioning men’s behavior to accept women’s sexual strategy as the “correct”, normal one eugenics as well?

I would say yes, except, the Sisterhood doesn’t have a ‘master race’ planned. There is no uniform conscious direction to this eugenics. It’s all driven by women natural, evolved mental firmware and impulses – all facilitated by the power afforded to them by men. We’ve unfettered Hypergamy. We’ve allowed women to do something unprecedented in human history, we’ve given women the reins of the direction of human reproduction.

And we’ve done this at the same time we’ve maximally restricted male sexuality. Dr. Jordan Peterson once predicted that in the future any expression of male sexuality will be illegal. I would amend that: any Beta male expression of sexuality will be deemed offensive or illegal.

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