Does guzzling diet soda lead to an early demise?

There was a collective gasp among Coke Zero and Diet Pepsi drinkers this week after media reports highlighted a new study that found prodigious consumers of artificially sweetened drinks were 26 percent more likely to die prematurely than those who rarely drank sugar-free beverages.

The study, published in the journal JAMA Internal Medicine, followed 450,000 Europeans over 16 years and tracked mortality among soft-drink consumers of all persuasions — both those with a fondness for sugary beverages and those who favored sugar-free drinks.

Given the well-documented health effects of consuming too much sugar, it was little surprise the authors found that people who drank two or more glasses of sugar-sweetened beverages a day were eight percent more likely to die young compared to those who consumed less than one glass a month.

But what grabbed headlines, and prompted widespread angst, was the suggestion that drinking Diet Coke could be even more deadly than drinking Coca-Cola Classic.