Is coffee a better business than fashion?

The Reimann family, the reclusive German consumer goods billionaires who control JAB Holding, seems to think so.

On Monday, the luxury shoe brand Jimmy Choo, in which JAB owns a 67.6 percent stake, announced that it was putting itself up for sale. JAB acquired the brand in 2011 for 540 million pounds, or $800 million at the time, and took it public in 2014.

JAB is also undertaking what it called a strategic review of the Swiss leather goods brand Bally, “including a possible sale of the company.” A review of Belstaff, the British motocross-inspired brand acquired in 2008, is expected to follow.

The possible sell-off of the luxury brands comes as JAB Holdings — which since 2012 has built a coffee and food empire in the United States by acquiring American coffee brands including Peet’s Coffee & Tea, Caribou Coffee and Keurig Green Mountain — agreed this month to buy the sandwich chain Panera for $7.5 billion, including debt.