Just the other day I was talking with some folks about Red Fang, and how their hilarious, ingenius, now-legendary video for “Prehistoric Dog” pretty much singlehandedly launched their career.

Chron Goblin’s new video for “Blood Flow” is very Red Fang-esque — it’s clever, it’s quirky, it’s entertaining, and it stars all the members of the band as actors — so we can only hope that it helps these Calgary rockers in the same way as it did for the former. They certainly deserve it: their tunes and tones are a bit more hard-rocking than the ‘Fang, although they’d be far from out of place on a tour together. Without ruining the fun of the video, it begins when one of the band members loses an eBay auction for a very special beer stein, and, well… you’ll have to watch what happens next.

Chron Goblin’s full-length album Life for the Living came out last year and is available for free stream and purchase at their Bandcamp page.