Alexandre Amancio, the creative director of Assassin's Creed Revelations, has left Ubisoft.



Amancio left the studio to take a new role as chief creative officer at Cossette, a marketing company based in Quebec City, Canada. He first joined Ubisoft in 2005 and previously worked on FarCry 2.



"Video games and advertising have many common elements. In both industries, we are always looking for new ways to engage the consumer to the brand," said Amancio. "In addition, like advertising, the video game industry must now take into account and supply a very important social dimension in its development and strategies. The game is no longer just a game, it's a community, relations between players, and the brand. "



Ubisoft declined to comment on his departure to Game Informer.



This the second time in less than two years Ubisoft has seen a high-profile developer leave. Assassin's Creed creative director Patrice Désilets left Ubisoft in 2010 to join THQ and took three others with him.



[Source: Cossette]