Where your beard starts and stops is greatly dependent on your facial structure. Also, how high up on your cheeks your beard should go is a topic of discussion. Aaron Marino of alpha m. says that beard grooming takes nurturing, finesse, love, and maintenance to get it just right.

The perfect beard rarely happens. Patchy growth is okay to an extent. If you are very patchy, don’t attempt a long and full beard. Regardless of your beard length, you need a high quality facial grooming tool. Get a good one, like the a Norlco Grooming Tool which Alpha has recently fallen in love with.