MyEtherWallet users, an Ethereum wallet app, will soon be able to purchase a .crypto domain from the wallet interface. Also, Unstoppable Domains, a company that hopes to raise awareness of the decentralized type of domain, has entered into a partnership with the wallet provider.

The integration with MyEtherWallet announced on April 23. That would allow the domain provider to access the 1 million monthly active users in the wallet. Unstoppable Domains refers to the wallet company as a domain registrar which is normally responsible for domain reselling.

Unlike traditional domain registration, domain custody linked to the particular wallet and is not controlled by any centralized entity.

The .crypto domain is based on the smart contracts on Ethereum by Unstoppable Domains. Which are responsible for assigning the domains and searching the addresses.

It is separate from the Ethereum Name Service (ENS), which assigns.eth domains, but it is similar to the functionality. Unstoppable domains can link the .crypto domain to the Ethereum wallet, allowing money to be sent to human-readable addresses.

Building an uncensored Web

The company is pushing the .crypto domain as an uncensored alternative to existing web addresses as well.

As it falls outside the traditional domain name infrastructure, normal browsers are unable to open the .crypto website. Moreover, The Opera browser signed a partnership with Unstoppable Domains to accept blockchain-based domains.

However, Opera holds only 2.2 percent of the global market share. Unstoppable Domains has released an extension to the browser for Chrome users.

The company stresses that blockchain domains will not make the web uncensorable by themselves, but will help users bypass content restrictions when publishing.

It worth noting that many of the milder censorship systems are only implemented on DNS servers. Also, it can be bypassed by tools like Google DNS. Therefore, the .crypto domain could help in these scenarios.

Crypto wallets to be used as resellers

Co-founder of Unstoppable Domains, Brad Kam, told that MyEtherWallet was only the beginning:

“Crypto wallets are the best places for crypto users to discover blockchain domains. We’d love to talk to other wallets that may be interested.”

Since wallets also hold domains, it makes sense that they would offer purchasing services, similar to how most of them provide crypto buying tools. Kam has concluded: