Via sponsorship of the X Games Aspen, Harley-Davidson just showcased a pair of ice-racing Street 750 around a frozen lake doing upwards of 100 mph. It’s all part of a campaign to demonstrate that The Street is an entry bike for the youngsters looking for adventure but who can be intimidated by a big cc number bike. “I’d venture to say we have been in extreme sports since the early 1900s with flat-track racing. When you think about it, and what kids do today, this bike is perfectly poised. It’s all authentic to the brand” says Dino Bernacchi, head of marketing communications.

And to build more excitement for young riders, the Spring’s release of Marvel’s “Captain America: The Winter Soldier.” includes a harrowing chase scene where Captain America helps defend freedom aboard the new Harley-Davidson Street™ 750 motorcycle. Captain America, since his first introduction in 1941, has always been associated with riding a Harley-Davidson® motorcycle,” says Bernacchi. Now, in Marvel’s ‘Captain America: The Winter Soldier’, he’ll ride a Harley® motorcycle built for the urban environment.”