The ceremony to dedicate the renamed “Nowitzki Way” alongside American Airlines Center will take place at noon Wednesday in Victory Plaza.

Dallas City council voted 15-0 on Sept. 25 to rename Olive Street after the Mavericks icon, who retired in April after 21 seasons with the Mavericks and as the No. 6 scorer in NBA history.

“It’s just nice,” Mavericks owner Mark Cuban said. “That reminder that’s always there, of just how special Dirk was to the organization for all of those years.

“It’s kind of a reminder, not so much now, but 10, 15, 20 years from now, when families are driving up and moms and dads will say, ‘Remember this guy? You don’t know who he is? Let me just tell you.’”

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