Two brothers are support Manchester’s homeless community through their clothing firm.

Sean and Andy Geaney said they were keen to do something beyond sharing loose change and the odd cigarette with those who find themselves on the streets.

They formed the We Are What We Are clothing brand at university in a bid to create a fresh approach to streetwear.

The clothing firm specialises in streetwear and features designs inspired by the brothers’ shared love of music and culture.

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In a bid to help Manchester’s homeless the brothers have started Hats for the Homeless from their base in a pop-up shop on the first floor of Afflecks Palace.

Under the scheme Sean and Andy will donate a woolly hat to a homeless person every time they sell one of their beanies.

They said: “We’ve seen the amount of people living on the streets growing substantially and it only seems to be getting worse with government cuts to all types of funding, particularly the cuts to mental health and housing services.

“We were inspired by people we spoke to on the streets. The togetherness and resilience of groups like the Ark and the level of positivity of people on the streets. Whether it was poem writing, singing or rubiks cube making. So we thought we would use the little platform we have and turn our helplessness into a bit of action.”

The brothers have 100 hats waiting to be donated and they have had orders from across the world, including Germany, Australia and the United States.

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They added: “The dream would be producing and selling enough so that we could provide some employment for those on the streets to help them get back on their feet.

“Over the summer we’ve got plans to do a few designs with the aim of raising money and promoting awareness of mental health issues, which from direct conversations and a bit of research seems to be one of the biggest contributors to homelessness.

“We’re in talks with who to donate the bulk of the hats to at the moment as we’re sure a charity is going to be better tooled up to manage the donation effectively.

“We also make sure that all our products are made ethically and are fair trade.”