ABOVE: Speaking about the 18 Again ad, Curry-Nation director Priti Nair said "the product is primarily targeted at housewives with children, [so] we wanted to create a film that is tasteful yet engaging."

Riiight, and there were we thinking it was a means of making us feel significantly bad enough about ourselves that we don’t quite measure up to some mythical virginal state thought up by a marketing company, that we buy into a product that we doubtless don’t need. Silly us.

Watch the full 18 Again TV ad below...