Police are appealing for sightings of a vehicle in relation to a missing man in the Southland town of Gore.

Photo: Supplied / Police

Bryce Raimon Wilson, 40, was last seen near the North Gore Dairy on Wednesday.

He may be driving a silver Toyota Vitz, with the registration EZQ 681, police said.

A police spokesperson said the vehicle has a large scrape on the passenger side.

Police have expressed concerns for Mr Wilson's well-being.