In 2013, as part of Cellphone Courtesy Month, Telus launched an exciting new social media campaign called #keepitinyourpants. The campaign's website was full of amusing stop-using-your-cellphone memes, and many of them make a very valid point about how glued we are to our smartphones.

The idea behind Cellphone Courtesy Month is to encourage wireless providers to remind their customers to be mindful and respectful when using their phones. It was founded in 2002 by Jacqueline Whitmore and promotes proper phone etiquette.