From the Archives in April 2012 – The search for truth brings us to where we are today. Again, it bears repeating Nothing substantial ever changed regarding factual evidence against George Zimmerman. Not since the original Sanford Police Department delivered their initial findings on March 5th, 2012.

The historical outline, the known truths, we now share, are a general understanding of the manipulative narratives, and agenda driven interests, formulated by a professional team and spearheaded by Benjamin Crump Esq.

On Tuesday February 28th after meeting with lead detective Serino, Tracy Martin contacted Benjamin Crump, from the law firm Parks and Crump. In turn Crump hired Sanford attorney Natalie Jackson. Subsequently by Monday March 5th, two days after Trayvon was laid to rest, a specific and intentional strategy to manufacture “media evidence” was created by Benjamin Crump and Natalie Jackson. That outline was then presented and sold by the hired Publicist Ryan Julison.

They began a systematic campaign of optical control.

First, they created the outline of their victim “Trayvon Martin”. The goal in this phase was to portray a personality, and to construct a public image of Trayvon Martin to sell to the media. They needed to create the “hook” for interest. The construct itself need not be real, or even accurate; Indeed the outcome was far from the truth, it just needed to be the most marketable for the purpose of “brand imagery”.

They even went so far as to Trademark the Brand they were creating. Control was the key element, as they set about their sales pitches and storyline(s). Everything stemming after that March 5th, 2012 date was an outcome of their intentional desire to control the narrative and formulate the construct of Trayvon Martin and George Zimmerman.

Who? Natalie Jackson and Benjamin Crump picked Ryan Julison , from Orlando based Julison Communications, to create the Trayvon “brand”, the Trayvon media ”image“, and plant the seeds for the upcoming storyline and media strategy.

But why Julison, and perhaps more importantly, and what were the prior associations with Julison that led to their decision?

At this point I must break the narrative and introduce the direct contact this site has now had with Ryan Julison. In early April 2012, we had outlined his connection and participation, but the “why” remained a question unanswered.

Within the answer to that question we find the trail to Washington DC and Julison’s prior support, advancement and advocacy for the Black Farmers Pigford lawsuit settlement.

Within the prior networking connections to this lawsuit, and within the media consulting/advocacy, is where the outline of the Congressional Black Caucus and substantive race-dependent civil rights leaders such as Al Sharpton, Jesse Jackson, and the NAACP’s Ben Jealous are connected to Ryan Julison through Benjamin Crump and Natalie Jackson and the Pigford II Lawyer, Greg Francis. (more on that later).

In early research we shared the visible similarity between the Trayvon Martin narrative, the intended civil lawsuits stemming from the narrative, and the Pigford settlement.

In addition the Martin Lee Anderson case followed almost an identical path of narrative construction, public pressure and eventual lawsuit settlement. Indeed, many of the same names and faces are present, including the publicist Ryan Julison.

Early last year we posted a couple of articles describing the narrative Ryan Julison created. Including update #12, and also within a general discussion thread of Unintentional Optical Subliminal Messaging visible on the Julison Communications website.

The primary purpose of the latter post was more of a curiosity about imaging, and specifically what case studies Julison was optically sharing on the site and unintentional visuals surrounding them. Keeping in mind that “media optics” are the Julison professional forté.

We were surprised then, when Ryan Julison responded to the discussion. His comments were as follows:

This is Ryan Julison, the operator of the website whose photos are being analyzed here. Obviously, I never usually comment in situations like these, but felt compelled to respond to provide some background.

I want to compliment the writer of this blog for the passion on display here. While we may disagree, you are to be commended for utilizing your First Amendment rights to the fullest. It is obvious that you have spent an abundance of your time researching and preparing this information.

Without going into too much detail, I wanted to provide some background that may help clear up some misconceptions. I am not an activist. I’m not even political. I’m just a simple PR guy who helps people communicate with the media. i also happen to often volunteer my efforts to help give the ‘little guy’ a voice. I am not making a dime on the Trayvon story.

By way of background, the photos you have referenced here come from my Case Studies section. The reason some of the people don’t look happy is because most of them are going through a traumatic situation. The man in the upper left corner is James Jones. He was arrested for going on his disabled daughter’s school bus and confronting her bullies. I volunteered to help him communicate and it became a pretty big story too. The photo directly below James is of an autistic boy and his stepmom. He was bullied badly and it was put on Facebook. Did that for free as well.

I agreed to help Trayvon’s family because they were simply grieving parents who wanted to do what they could to get justice for their son. I don’t think anybody ever thought this would reach the levels that it did.

It saddens me that this story has been so politicized.

I just wanted to help give a family, one that is certainly not dissimilar from millions of others around the country, a fighting chance when battling government bureaucracy.

Thanks for your time.

Ryan Julison

My response to the dropped comment by Julison was embarrassingly a little snarky; I was angry at how dismissive Mr. Julison seemed at the consequences to his actions:

….I’m just a simple PR guy who helps people communicate with the media. i also happen to often volunteer my efforts to help give the ‘little guy’ a voice…..

I said: Ryan, when you take a break from sewing sweaters for homeless kittens from the hairs on your hairbrush, you might want to update your website with this altruistic voluntary “simple PR guy” stuff. Because in your own words:

Even though we’re not in New York or LA, we know how to get your story in the hands of top-tier media, immediately. Over the past two decades, we have worked on countless national stories that have generated literally billions of global media impressions. We have developed media relations strategies for a wide-range of complex issues involving including the very public default of a $675 million credit facility, the bankruptcy of two prominent luxury real estate communities, the unfortunate death of a high-profile celebrity’s child, multiple class-action lawsuits that affected thousands of homeowners and club members and many other instances where communicating was beyond challenging.

Defining a person supported and funded by, the NAACP, the CBC, by Jesse Jackson, Rev. Al Sharpton, Ben Jealous, Spike Lee, President Barack Obama (need I go on), as the “little guy” is laughable. Sorry, the readers of this site are NOT Today Show News consumers. It ain’t the “little guys” flying to LA for Rally’s, it ain’t the little guys quitting their jobs to become full-time leaches upon the image you created. It’s called opportunism and you are not going to be afforded detachment or plausible deniability. You are embedded in this one.

Nice spin selling though, but then again, that’s what you do. Professional obfuscation.

But when the truth comes out about how all parties, created and supported specifically BY YOU I might add, are shown to be manipulative liars and sellers of a false reality, the ridicule you will sense will turn your name into a verb.

“Don’t Julison Me bro”…. will be the equivalent of Joe Rice’s famous SOU faux-pas.

You have attached yourself to the image of your creation. Natalie Jackson and Benjamin Crump did not initiate a legal strategy for justice, they initiated a media strategy. You created it. Justice defined as civil lawsuits. “Show me the money”.

You, Ryan Julison, purposefully and with specific intent, sold to ABC and NBC a storyline of racism. Racism where no racism exists because it was part of your sales strategy. Do you know how many victims of physical violence YOU have created.

We are working your trail backwards to specifically identify your contacts, how you messaged, what was your pitch, and to what end was the storyline maliciously false, or intentionally uncorrected. You have a lot of blood on your hands for a “simple PR guy”, and there are multiple authors chomping at the storyline involving the media manipulation, you call PR.

https://theconservativetreehouse.com/2012/04/21/update-10-part-2-the-trayvon-martin-shooting-deedee-reveals-the-false-truths/

https://theconservativetreehouse.com/2012/04/26/trayvon-martin-shooting-you-will-never-meet-deedee-but-you-can-confront-the-media/

Out of curiosity, while you might not be paid now, are you saying you will never financially benefit from this optic you created?

Several other readers took the opportunity to share their sentiments too. Eventually this led to another response from Ryan Julison:

I came on your site because I was amused that the haphazard website I had thrown together was getting such a thorough deconstruction (why are the white people smiling but none of the black people).

I do have paying clients, which is why I set up the website in the first place, but I volunteered for the family and will not make a penny off this case, regardless of what happens.

I am happy to share the initial media pitch and subsequent pitches with you, there is no reference made to race in them.

I came to your site in a respectful manner thinking it would perhaps be an opportunity to have a thoughtful dialogue. I was being too optimistic, it appears, because I was met with personal attacks and profanity.

For the record, I’m the only person on this site who has revealed their identity.

“Sundancecracker,” you have my email address, feel free to follow-up if you’d like more information.

I have nothing to hide.

After a few hours with no further comments by Mr. Julison we decided to take up his offer and contact him via e-mail. In short we offered him the opportunity to frame his position and outline his involvement directly in his own words. The response to our inquiry was a return e-mail from Mr. Julison with a request for us to call him directly on his cell phone.

We declined the offer for telephonic contact because in essence we perceived he was requesting a filter between him and the answers being sought by readers and those who had significant and specific questions.

In our followup response (via email) we outlined the difference between the “new media” and the “institutional media” as one of filtering. Why would it be better for people to read an interpretation, or our opinion, of his position, as opposed to his direct response in the format he already engaged upon? It just did not make sense.

Nor were we willing to become a part of the Ryan Julison story line. He could, as he can now, simply respond to the questions presented, in his own words and not worry about the words of a person interpreting his position. Alas, while he did confirm his continued readership of the questions and comments, he did not respond to the last email outlining our reason for declining to call him.

Now back to the discovery.

During research we identified Ryan Julison and his firm Julison Communications as being the media communications and Public Relations source for the Pigford Settlement. Some of you might be familiar with the Pigford V. Glickman lawsuit against the United States Department of Agriculture commonly referred to as Pigford, or Pigford II.

Essentially the Pigford Settlement was a determination by the Dept. Of Agriculture to settle discrimination lawsuits brought about by black farmers. However, as Lee Strantham has meticulously outlined the original lawsuit, while potentially justified at the time of filing, eventually evolved into a massive fraud by people who never engaged in farming at all.

Breitbart.com has an extensive research library filled with information about the fraud associated with Pigford claims. The entire Pigford story became a political hot potato for anyone who would deny blacks the opportunity for financial gain at the cost of taxpayers.

Indeed the Congressional Black Caucus and civil rights leaders, use the defensive shield of racism against anyone who would question the motivation of tens of thousands of claimants. This, despite the reality of the number of claimants being ridiculously out of touch with the actual number of black farmers who might have been affected.

At last mention there were over 38,000 individual black claimants seeking monetary awards from $50,000 to $250,000. This compares to DOA internal statistics that put the actual number of potentially affected farmers around 5,000.

But what is the DOA going to do? Deny a large contingent of dependent class Democrat supporting, and race sensitive voters, their place at the trough?

A massive class action lawsuit fraught with intentional fraud costing taxpayers over $2.2 BILLION to date from both Pigford and Pigford II settlements.

It appears this is where Mr. Julison gained association with a variety of institutional race based, and race baiting, black leaders. Indeed Mr. Julison appears quite proud of his association with such fraudulent endeavors as described in highly visible links proudly displayed upon his Facebook page:

2.scnow link here

On the same date (March 5th) that Ryan Julison was contacted to participate in the Trayvon Martin narrative he released the following press release on behalf of the settlement (pdf file)

In the interests of time, and sheer exhaustive text bordering on unreadable, we are going to have to summarize the tangled network of players upon this story line, and request your research upon your own. If we attempted to outline the entire construct of how each trail leads from one person to the next we would have a considerable volume on just these interconnected associations alone.

However, suffice to say that from central Florida in addition to the prior connections between Benjamin Crump and Daryl Parks via the Martin Lee Anderson Case, and Jesse Jackson along with Al Sharpton, the political tentacles are transparently obvious.

From the civil rights leaders Jackson and Sharpton, you draw a straight line to the Congressional Black Caucus and CBC member Corrine Brown from Florida’s 3rd district which includes Seminole and Orange Counties.

In addition to the Martin Lee Anderson case connecting Parks and Crump to Jesse Jackson and Al Sharpton, you find a deep connection to current U.S Attorney General Eric Holder via his civil rights affiliation spawned by marriage to Dr Sharon Malone. Malone’s sister (Holder’s sister-in-law) was Vivian Malone-Jones from civil rights fame in the Alabama “stand at the schoolhouse door” with Governor George Wallace.

Vivian Malone-Jones worked her entire career inside the Civil Rights division of the Department of Justice that her brother-in-law Eric Holder now heads. So when you hear Eric Holder say “my people” he’s not necessarily referring to blacks in the aggregate; he is specifically referring to “activist African-Americans” like Sharpton, Jackson, Jealous etc.; and as a consequence black civil rights attorney’s like Daryl Parks and Benjamin Crump and Natalie Jackson Esq.

Additionally, DOJ Civil Rights division head, Tom Perez, received letters requesting assistance from Benjamin Crump, Sanford City Manager Norton Bonaparte, and the Congressional Black Caucus.

Eric Holder is obviously the inner cabinet ear of President Barack Obama. Hence, Trayvon Martin famously became Obama Jr, albeit in appearance only, in the Rose Garden.

Subsequently, the Corrine Brown friendly Congressional Black Caucus took up the immediate cause to advance Tracy Martin and Sybrina Fulton, along with Parks and Crump, to Washington DC for politically expedient, and optically helpful, congressional judiciary committee hearings.

From this hearing you heard “Trayvon was hunted down, chased, and shot like a dog“.

Ryan Julison was specifically chosen by Natalie Jackson and Benjamin Crump because he was attached to Jackson/Crump via Pigford and Civil Rights/CBC activists.

Ryan Julison Bragging Rights

Next, we look at culpability in selling a racist narrative, and for that we start by looking at how excited Ryan Julison was to sell the Trayvon story to the media.

These are the stories that highlight his sales pitch. These are his own selections to represent his efforts, and framed/highlighted in his own words. Again, from his own Facebook page:

Chicago Tribune Article

CBS News article

Reuters via Yahoo article:

Since Trayvon, a high school junior who wanted to be a pilot, was black and Zimmerman is white, Crump said race is “the 600 pound elephant in the room.”

Whoopsie… Eh, ya might not have wanted to be such a big fan of that one (above) Mr. Julison, it kinda crushes that whole “I never sold race” story you’re trying to hide behind. Hmmm ??? Yeah “check out this story” indeed.

ABC News Article

CNN Story / Article

According to CNN affiliate WFTV, Zimmerman, who is white, described Martin to a dispatcher as a suspicious black man.

Whoopsie, busted again. Yep, as you say: “Now working with CNN on the Trayvon Martin story”. Yep, “working” being the operative word hey Ryan?

ABC “Matt Gutman” story

ABC News has uncovered questionable police conduct in the investigation of the fatal shooting of an unarmed black teenager by a white neighborhood watch captain in Florida, including the alleged “correction” of at least one eyewitness’ account. […] Witnesses told ABC News a fist fight broke out and at one point Zimmerman, who outweighed Martin by more than 100 pounds, was on the ground and that Martin was on top. “That was my baby, my youngest son,” mother Sybrina Fulton told ABC News in an interview in Miami. “He meant a lot to me, I don’t think the police department really understands that…I need justice for my family, I just want justice for my son.”

Ryan, you “worked with Matt Gutman on this story” March 12th? Seriously Mr. Julison? I mean really? You should have scrubbed your tracks a little better. Your “plausible deniability” meter needle is in the red.

You are so far into this racist narrative, the light from outside of racism’s existence could never reach you.

Everyone needs to read the entire article linked above, ALL OF IT, and see exactly what Ryan Julison worked with Matt Gutman to create. It must have been Matt Gutman who was too lazy to actually look beyond the 2005 arrest report for 248 lb weight description.

Wasn’t Matt Gutman from ABC the “exclusive” guest for the mysterious DeeDee phone call conversation with Benjamin Crump? And spends a lot of time in Miami too, where the source of the original “doctored” 911 calls originated. Hmm funny that.

In addition wasn’t ABC and Matt Gutman, through his producer, Candace Smith, the “exclusive recipient” of the manipulated Sanford Police Station booking footage. And then again the “exclusive recipient” of the bloody head shot too. Hmmm.

You must have liked working with Matt huh?

Inside Edition Report

NBC Today Show

Now that you know the reality in perspective, this video from the Today Show is a MUST WATCH. It was filmed on Saturday March 17th. The morning after the Trayvon Family and representatives met in the mayor’s office and listened to the tapes. Crump claims 3 eye witnesses etc. Just watch it.

The next day, late on Sunday the 18th was when Tracy supposedly discovered DeeDee via phone records.

New York Times Article

MIAMI — Nearly three weeks after an unarmed teenager was killed in a small city north of Orlando, stirring an outcry, a few indisputable facts remain: the teenager, who was black, was carrying nothing but a bag of Skittles, some money and a can of iced tea when he was shot. The neighborhood crime watch volunteer who got out of his car and shot him is white and Hispanic. He has not been arrested and is claiming self-defense.

Whoopsie, there you go bragging again, “Worked with the New York Times on this story”… So now we know it was Ryan Julison and New York Times Lizette Alvarez who created the new ethnicity “White and Hispanic“.

Are you sure you want to stick to your story about not creating the racist narrative Mr. Julison? Really? This is kind of embarrassing to be so easy to point out. Moving on…..

NBC Nightly News With Brian Williams

Wow, another must watch video. This from Sunday night, the night Tracy Martin discovered DeeDee. And once again the specific ethnicity “White Hispanic” is used.

New York Times Editorial

Wow, Mr. Julison you sound pretty proud of this one. …”Doesn’t get much bigger than that“.

Trayvon Martin, a 17-year-old student, was shot last month as he walked home one night with a snack in hand. His killing has stirred national outrageand protests because there is evidence he called out in alarm over his cellphone as the armed stranger closely pursued him. At the same time, George Zimmerman, the shooter, was on the phone with a police dispatcher, who told him, “We don’t need you to do that.”

This follows the March 20th 11:30am Major Press conference Benjamin Crump held where he announced DeeDee, and a whole bunch of other now dismissed, and deconstructed, nonsense. It seems odd to see Mr. Julison sharing on his Facebook page how proud he is of the false narrative being on display in the New York Times.

CNN Link

The family of Zimmerman, a white Hispanic, said he has been wrongly described as a racist…

FACEBOOK for Ryan Julison at Julison Communication

So after President Obama spoke, and Ryan Julison finished bragging about the thousands of calls to elevate a prideful self image, he stopped linking the famous outcomes to his Facebook page.

Must be ‘mission accomplished’, huh?

I was going to introduce even more substantive information and link connections between Ryan Julison, Matt Gutman, ABC, CBS, NBC et al, mostly from the South East offices of institutional media sources to show how specifically intentional the selling of a racist narrative was.

However, …. there really is no point. As you can see from Ryan Julison’s own words, he “worked with” the media, “organized” the plan, and “coordinated” the efforts, of the entire Trayvon Martin VS. George Zimmerman narrative.

Within the articles he specifically cites, values, and considers as best reflective examples of his efforts, his agenda is clear, evident, without doubt and certain.

One only has to look at his own words and his own construction. HIS, no-one else’s interpretation of it, his very own. To look back now and see Mr. Julison’s recent attempt at distancing himself from the consequences of the very narrative he bragged about creating, is, well, you decide….

And while you are deciding let me remind you of the consequences again.