

The Nuggets and Western Union have agreed to a three-year sponsorship deal that will result in the company’s logo as a patch on the team’s new jerseys, the Nuggets announced Tuesday.

Western Union (NYSE: WU), its global headquarters located in Denver, is the 11th company to sign a jersey sponsorship deal with an NBA team. The league approved the sale of jersey sponsorships last April.

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Vic Lombardi of Altitude TV, the emcee of Tuesday’s press conference announcing the partnership, said the Nuggets would make another announcement next week as it pertains to new uniforms. Nike has taken over as the league’s new apparel provider and several teams have already unveiled their new Nike jerseys.

“We are proud to have this new partnership with Western Union who, like the Nuggets, are Colorado-based but with an incredible international presence,” Kroenke Sports and Entertainment CEO Jim Martin said in a statement. “Being able to better connect with our fans both locally and worldwide is crucial, and combining forces with such a highly regarded global company as Western Union, with its powerful presence and brand, is an affirmation of the significance the NBA and Nuggets have in Colorado, the U.S. and throughout the world.”

Said Western Union CEO Hikmet Ersek: “It’s exciting to share our support and pride with our community, our customers in Denver, and those around the world who are passionate fans of the game.”

As part of the deal, Western Union also will become an official sponsor of the Colorado Rapids beginning in 2018.

A Nuggets official said the team would not disclose the financial aspects of the deal with Western Union. The Boston Celtics and General Electric recently agreed to a jersey sponsorship deal worth $7 million annually, according to a Bloomberg report.