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Sarah Schultz, a 36-year-old nurse and farm wife who lives in Wheatland County east of Calgary, once regularly used her blog and social media accounts to talk about agriculture.

A self-described “agvocate,” Schultz tried to educate her readers and followers about where their food comes from through posts on topics like organic versus non-organic, hormones in meat, and GMO (genetically modified organism) labelling. She developed such a following that she was soon in demand as a guest speaker at farm events and conventions across the country. In 2015, she was even asked to appear on the Dr. Oz Show for a segment on pesticides and GMOs. (She declined that opportunity.)

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However, these days, Schultz limits her blog to posts about recipes and gardening and the challenges of potty-training her toddler. After five years of being on the receiving end of a barrage of nasty comments — Schultz has been called a “pawn,” a “shill for Big Ag,” a “horrible mother” and has been the target of semi-veiled threats — she was done.