Facebook posts publicising a helpline number for women travelling alone at night in auto-rickshaws and taxis, are misleading, as the number has been defunct for several years now.

The text of the graphic, which includes a photo of Prime Minister Narendra Modi, asks women travelling alone at night in autos and taxis - to send an SMS to the number 9969777888 following which the vehicle will be tracked using GPRS, the message claims.

The post refers to an actual helpline created by the Mumbai Police in 2014 but which was shelved in 2017 as it failed to take off, thus making the message redundant and misleading. The number, in fact, no longer exists.

The same message was debunked in 2016 by the official Twitter handle of the Delhi Police and by the Bengaluru City Police two years later.

(1/3) Messages on Social Media regarding launch of Delhi Police Women Helpline SMS # 9969777888 for GPS tracking of Auto/Taxi are not true. — Delhi Police (@DelhiPolice) March 31, 2016

Fake message is floating on Whatsapp regarding this number as BCP’s Women Helpline. The number does not belong to BCP



People are requested not to believe or share this fake message. Stringent action will be taken against those who create and spread fake messages on social media pic.twitter.com/cG7Ky81dqd — BengaluruCityPolice (@BlrCityPolice) June 1, 2018

It was also debunked by SM Hoaxslayer in 2018.

Facebook page Yogi Adityanath - True Indian also posted the same image in July 2018 from where it was shared over 3,500 times.

Origins Of The Message

In 2014, Mumbai Police launched a dedicated helpline free-of-cost through the ‘Travel Safe When Alone’ initiative in collaboration with MTNL.

The idea was that any woman before boarding an auto rickshaw or taxi could message the vehicle registration number to the helpline. Police would then keep tabs on the vehicle's movement through GPS.

Mumbai police launch travel safe when alone" campaign number 996977788 for women travelling alone by public transport pic.twitter.com/TLIaOqFjfw — dharmesh thakkar (@news_houndz) March 8, 2014

The helpline was launched against the backdrop of the alleged sexual assault and murder in Mumbai of Andhra Pradesh techie Esther Anuhya, an employee of tech giant TCS.

However, the helpline was scrapped in 2017 due to poor response according to news reports.

"Since its inception, the number hasn't received a good response from women users. In nine months, only 1,266 texts were received by women, which dropped to 389. Now, seeing that its Twitter handle was getting a better response, they have shut the helpline." - Mid Day reported at the time.



