3.50pm ----- How Generative Design Reshapes Everything ----- Jesse Coors-Blankenship // Frustum

How Functional Generative Design Reshapes Everything

Current approaches to design for Additive Manufacturing (AM), or freeform design, are making use of topology optimization. However existing commercial solutions for topology optimization do not output manufacturable geometry because these solutions are based on finite element structures accustomed to stress engineers, not designers. Until now, designers have had no control over the complex geometries produced by topology optimization. Enter Frustum, and its next-gen functional generative design software Generate, that helps designers fully unlock the potential of AM and gives them freedom to reimagine how parts could be designed for a new generation of products.

In this session, Frustum’s CEO and Founder Jesse Coors-Blankenship will introduce their cloud-based software, Generate, and discuss their latest generative design innovations that are fulfilling the promise of AM. He will explore how their advances in CAD integrated freeform geometry have brought topology optimization to the designer providing the ability to fully benefit from AM’s design constraint freedoms. Furthermore, He will expand on how topology optimization for AM can generate fully printable optimized designs, eliminating the need and cost of part redesign and formerly cumbersome post processing and 3D modelling.

The session will also include a case study walk-through based on a recent GE Aircraft bracket challenge, addressing critical weight and strength issues AM designers face, which resulted in 70% weight reduction, translating into more than $10 million in potential savings. Different workflows will be covered to exhibit different aspects of the balance between Generative Design and designer intent.