If you’re a golfer that has never tried any of the Soft Feel golf balls from Srixon Golf than you might be truly missing out. Even though I have never posted an official review of the Soft Feel I can tell you (my readers) that the Soft Feel is long off of the tee, it stands up fairly well around the greens and is a joy when it comes to feel off of the tee. Not to mention, it’s very wallet-friendly. Bear in mind that the version launched in 2018 is an 11th Generation golf ball and the ball that I’ve played in the past is (according to my figures) is in the ballpark of the 8th or 9th generation.

Today, Srixon Golf announced its latest iteration of the Soft Feel. May I present the Soft Feel Brite. For all of the details of this latest golf ball please see the press release as shared below by Marketing and Communications Specialist Noelle Zavaleta. Many thanks to Miss. Zavaleta for sharing said release.

Until The Next Tee!!

#SeeUOnTheNextTee #FightAndGrind

HUNTINGTON BEACH, Calif. — Oct.1, 2019 — SRIXON®, a global leader in golf ball technology and innovation, announces the launch of the Soft Feel Brite golf ball. The Srixon Soft Feel Brite is available in Brite Orange™, Brite Red™, and Brite Green™ and is now available in North America. “Soft Feel Brite offers everything you love about Soft Feel,” said Brian Schielke, Marketing Director at Srixon. “It delivers distance, exceptional feel, and now, enhanced visibility from tee-to-green to form a high-quality matte golf ball.” The Srixon Soft Feel Brite is a golf ball designed specifically for golfers who want to maximize their distance off the tee, while still providing better feel and control. Featuring new Matte Visual Performance, players of all skill levels can easily track the flight of the golf ball with an enhanced visibility cover. Soft Feel Brite features Srixon’s Energetic Gradient Growth Core, which starts softer near the center and gradually becomes firmer around the perimeter to maximize ball speed while maintaining that satisfying feel. Srixon’s tour-proven, 338 Speed Dimple Pattern reduces drag and maximizes lift to allow Soft Feel Brite to fly true, even in the windiest of conditions. The soft, thin cover on every Soft Feel Brite golf ball provides ample spin for more control on all greenside shots. Distance never looked so brite with the new Soft Feel Brite from Srixon. Key Technologies: · Matte Visual Performance: Enhanced visibility cover in three brite, matte color options. · Energetic Gradient Growth Core: Provides a low spin, high-launch trajectory for more distance with an ultra-soft feel off the tee. · Soft Thin Cover: Delivers more greenside spin and softer feel on all pitches, chips, and putts. · 338 Speed Dimple Pattern: The 338 Speed Dimple Pattern offers less drag and more lift to boost overall distance, while flying straight even in the toughest wind conditions. The Srixon Soft Feel Brite golf balls are now available at a MAP of $19.99 per dozen.