USAA, the leading financial institution providing American military with insurance, banking and investment services, has partnered Coinbase for a pilot project to let its employees and a limited group of customers view their Coinbase bitcoin balances via USAA apps.

The deal, though moderate in scale, is being presented as another step to promote bitcoin digital currency to a wider audience. The more so that USAA customers are supposed to be more experienced with the technology than “average” ones.

Earlier the USAA invested in Coinbase in course of its Series C funding round. The company also announced its commitment to study blockchain and find new ways for its implementation.

Maria Rudina