The era of Marvel movies streaming on Netflix is officially coming to an end.

It's no surprise that Disney wants to save MCU hits for its soon-to-launch streaming service Disney+, but the studio's hands have been tied thus far by a previous contract with Netflix.

Unfortunately for subscribers, Disney is now officially free of that contract and its CEO Bob Iger confirmed in an investor conference that Captain Marvel will be the first not to come to Netflix.

Advertisement - Continue Reading Below

Marvel Studios

Iger clarified that this will be part of an ambitious strategy for Disney+ to begin competing directly with Netflix when it launches later this year (via Deadline).

"We have talent – both executive talent and production relationships – that enable us to scale up nicely and not invest too much in overhead to do that," he told investors.

The casualties in this cold war between Disney and Netflix have been Marvel shows Daredevil, Iron Fist and Luke Cage, which have all been cancelled — with Jessica Jones and The Punisher expected to also face the axe.

Netflix

Disney+ plans to replace them by directly spinning off characters from the Avengers movies for their own shows. Tom Hiddleston is already confirmed to be starring in his own Loki series.

Also in the works is a Falcon and Winter Soldier series with Anthony Mackie and Sebastian Stan, as well as a potential Scarlet Witch and Vision spinoff starring Elizabeth Olsen and Paul Bettany.

Disney+ is currently projected to launch this September.

Want up-to-the-minute entertainment news and features? Just hit 'Like' on our Digital Spy Facebook page and 'Follow' on our @digitalspy Instagram and Twitter account.