The reversal of the gender gap in education has reshaped the U.S. marriage market. Drawing on data from the 1980 U.S. Census and the 2008–2012 American Community Surveys, the author used log‐linear models to examine gender asymmetry in educational and income assortative mating among newlyweds. Between 1980 and 2008–2012, educational assortative mating reversed from a tendency for women to marry up to a tendency for women to marry down in education, whereas the tendency for women to marry men with higher incomes than themselves persisted. Moreover, in both time periods, the tendency for women to marry up in income was generally greater among couples in which the wife's education level equaled or surpassed that of the husband than among couples in which the wife was less educated than the husband. The author discusses the implications of the rising female advantage in education for gender change in heterosexual marriages.