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Thought we’d ridden the ‘millennial pink’ train to its final stop? Think again - because there’s a new take on east London’s favourite pantone that’s taking the internet by storm.

While gold pineapples continue to be the mantelpiece topper of choice for twenty-somethings, cotton candy-coloured iterations of the tropical fruit have begun to surface on Instagram, whipping users into a frenzy.

Yes, that's right, pink pineapples are now a thing.

But before you run to your nearest art shop, these aren’t just decorative pineapples that have been sprayed pink by crafty millennials - the fruit has actually been grown bear a magenta tinge to its rind.

Cut it in half and you’ll also find that the fruit magically bears a ‘Tumblr pink’ flesh akin to that of a grapefruit.

According to Cosmopolitan, fruit growers have achieved the culinary revelation by changing certain enzymes that give pineapples their yellow hue into pink pigment.

The pigment, called lycopene, is the same phytochemical found in red fruits and veg like tomatoes and watermelons.

The fruit has conveniently arrived just in time to ride the current wave of appreciation for all things pink, but according to Del Monte, it’s been in development since 2005.

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The fruit-producing giant has just been given the nod by the Food and Drug Administration, reports NBC News - so it probably won’t be long before you’re shopping for them in Tesco.

So far, Del Monte is the only company to produce pink pineapples, citing Costa Rica as the perfect climate to grow them by the thousands.

If you’re swooning over the Insta-friendly fruit, luckily, you don’t have to go as far as Central America to get your hands on one.

Eagle-eyed Instagrammers have pointed out that you can pick up an armful of pink pineapples at Columbia Road Flower Market - and who doesn't love a way to get your five-a-day that also happens to be aesthetically pleasing?

Sorry regular pineapples, your time in the sun is over.