(Reuters) - Ride-hailing platform Lyft Inc will launch the investor road show for its initial public offering on Monday, seeking to raise as much as $2 billion and to be valued at more than $20 billion, according to people familiar with the matter.

Lyft will be seeking to convince investors to make large commitments to its IPO, rather than hold out for its larger rival Uber Technologies Inc [UBER.UL], which is planning to launch its own public offering next month, the sources said.

Lyft will meet with investors across the United States before pricing the IPO and listing on the Nasdaq at the end of the month, the sources said. It will be pitching itself as a more focused bet on ride-hailing to differentiate itself from Uber, which has diversified to areas such as food delivery and freight hauling and expanded around the world, the sources said.

Uber is seeking a valuation as high as $120 billion at its IPO, although some analysts have pegged it closer to $100 billion based on selected financial figures it has disclosed. Neither Uber nor Lyft are profitable.

Lyft’s IPO will give provide a funding boost as it continues to subsidize rides with promotions to attract passengers. The windfall from the IPO will also help finance investments in areas such as autonomous driving, the sources said.

Lyft declined to comment.

After a quiet start to the year, technology companies are lining up for public listings as public equity markets hover near historic highs, but remain vulnerable to geopolitical concerns, including tensions over trade agreements and a slowdown in economies including Europe and China.

FILE PHOTO: An electric scooter from the ride sharing company Lyft is shown on a downtown sidewalk in San Diego, California, U.S., March 15, 2019. REUTERS/Mike Blake/File Photo

Other Silicon Valley unicorns - startup companies with valuations of at least $1 billion - including business messaging company Slack Technologies Inc and image-sharing company Pinterest Inc, are waiting in the wings to go public later in 2019, sources have said.

FIRST OF ITS KIND

Lyft’s IPO will mark the first time a ride-hailing company has debuted on the U.S. public markets. Lyft launched in 2012 and is led by its founders, Logan Green and John Zimmer.

The ride-hailing industry, which touted $36.5 billion in sales globally in 2017, is expected to grow rapidly in the coming years, but is fraught with questions about the future of automated driving, regulatory pushback and legal challenges over drivers’ pay and benefits.

Lyft will emphasize to investors its rapid growth in the United States and its relatively uncomplicated business model, which focuses on selling rides in cars, bikes and scooters, Reuters has reported.

In its IPO filing, Lyft said its U.S. market share has risen to 39 percent, from 35 percent early in 2018, gaining some ground on long-dominant Uber. Unlike Uber, Lyft operates only in North America.

Lyft’s revenue was $2.16 billion for 2018, double the previous year and up 528 percent from $343 million in 2016. But Lyft posted a loss of $911 million for 2018, which climbed from $688 million in 2017 and $682 million in 2016, according to its IPO filing.

Losses could continue to mount, Lyft cautioned, as it continues to invest and eye a broader international expansion, and it could be forced to increase driver pay.

Uber’s revenue last year was $11.3 billion, while its gross bookings from rides were $50 billion. But the company lost $3.3 billion, excluding gains from the sale of its overseas business units in Russia and Southeast Asia.

SoftBank’s Vision Fund and Toyota Motor Corp are part of a consortium of investors in talks to invest $1 billion in Uber’s self-driving car unit, Reuters reported on Wednesday. Taking on large investors that will influence a key business is an unusual move for a company so close to an IPO.