Alright, down to the nitty-gritty. All the theories, visions, plans and hopes are great, but how does Senno actually work? How do users interact with the Senno platform and how do data collectors access the resource they need?

Logging in

In order to collect information and build rich user profiles combined from different sources of data, Senno has developed a unique login module that offers convenience and flexibility to the end user while allowing businesses to create a seamless and secure digital “handshake” with their audience. The login module offers dynamically configured incentives for the end users to perform one-click login using their existing social or blockchain digital ID accounts, which in turn pulls the user’s information from the external account and compensates him.

Senno’s custom login screen supports both traditional login as well as login using various social networks and blockchain IDs. Every login made through a 3rd party module will add the 3rd party ID as a link in the user’s chain of identities and will trigger a data collection task in Senno’s control network.

For the purpose of unifying different sources of data, Senno has created a cross-platform customer identity chain which will aggregate the customer’s different IDs from both blockchain and traditional data systems.

Controlling private data

In addition to the login module, the consumers will be presented with a data sharing module that will allow them to connect additional data sources that may not have a dedicated login module although they contain valuable data for the organizations choosing to use them. Such data sources include things like credit card history, financial and medical information and ownership information. Similar to the login module, the data sharing module includes a dynamic incentives mechanism that is used to compensate users for the data they provide to the system.

Advertiser interface

In order to acquire user data, advertisers will be presented with an interface that allows data retrieval using a wide range of selected filters such as geolocation, age, gender, interests, expenses and more. The interface includes an API and a web-based module that allows advertisers to acquire user data and manage their account.

For each data retrieval, the interface will check the advertiser’s Senno account to insure sufficient balance for the transaction, charge his account and distribute the revenue between the users who own the retrieved data.

Senno is also structured to be in full compliance with all GDPR regulation by recognizing consumers’ ownership over their data and giving them full control of it, guaranteeing that personal data never leaves the consumer in an unencrypted format and only the consumer hold the key to decrypt it and creating a model by which personal data can only be transferred to a company with the consumer’s consent while consumers are told exactly who gets the data and for what purpose.