Kudos Cooptex!

Been ages since I bought sarees from Cooptex. Recently my friend gifted me a Cooptex saree. Adding to the obvious pleasure of receiving a beautiful saree was the sight of a tag attached to the saree. This tag had details of the weaver who had woven the saree, the village where it was woven and the time taken to weave the drape. The value of the saree rose by several notches and reaffirmed my ever-increasing love for handlooms, and, loyalty and committment to those whose hands painstakingly weave these precious six yards for us.

Kudos team Cooptex, for this extremely heartwarming and noble initiative. So much respect for you for the sterling work you’ve done at Cooptex. More power to you and your ilk and wishing that this brilliant idea of recognition of the efforts of weavers is emulated by all other organisations promoting handlooms.