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If the Windsor/Essex County Humane Society

wanted to court Donald Trump levels of controversy with its latest cat adoption ad, they surely got it on Wednesday morning.

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The organization received multiple complaints — and hundreds of social media shares — because of an advertisement that made explicit reference to Trump’s infamous “grab ’em by the pussy

” comment.

“You don’t have to be a star to grab a pussy… cat,” the ad joked, informing the public that all shelter cats over six months old can be adopted for $50 from Oct. 19 to 23.

Reaction was swift. “Tasteless” and “vulgar” were common responses on social media. Some members of the public decried the ad as perpetuating “rape culture.” Others found it humorous — no different than a joke one might hear from a late night talk show host.

Windsor West MPP Lisa Gretzky

was not amused, stating she was “

profoundly, deeply disappointed and disturbed

” by the ad.

Gretzky showed the ad to her fellow MPPs Percy Hatfield and Taras Natyshak, who echoed her criticisms. She also personally contacted the humane society to complain.

“We must ensure that demeaning behaviour towards women is not perpetuated,” Gretzky wrote in a followup tweet

. “Regardless of intent, it is never acceptable.”