★★

Alfie starts by informing the viewer he’s in for “a crazy busy day”, evoking the supposition that the channel name might prove less applicable than usual for this vlog. As daily handheld-camera vlogs go, it’s not bad. The appeal of these largely depends on the persona of the vlogger and Alfie is distinctly likeable, in part because of his seemingly invariable contentedness; there is entertainment in watching his grinning face upon encountering his newly published book in stores. However, he regularly speaks in exaggerated and irrelevant accents which he may be doing, even subconsciously, to mask the fact that what he’s saying at these points is uninteresting. The narrative of his life is inextricably interwoven with the benefits of his fame, and in addition to his aforementioned book excitement, there are times where he doesn’t hasten to make this unclear, such as his enthusiasm for the “massage chairs” in the back of his transportation paid for by Google. However, this could just indicate he’s chronicling his life honestly. He’s one of a series of daily vloggers who also think it’s worth involving the food they eat in their video, which is strange, but understandable in the way of its being an easy topic. The lemon-balancing portion of the video, in contrast, is entertaining because it’s off the beaten track in terms of daily experiences. But, as always, Alfie will see the viewer tomorrow and this vlog, like others, will likely be lost in the magnitude of other content.