Greetings!

Yes, we actually exist and have a voice. We are incredibly grateful and humbled by all the support. And because of that, we are only sharing the following email to you—our early adopter email list. We have looked forward to sending this email for months. You should know that we will not publish this anywhere else. That means you are the first to know.

I bet many of you have wondered, “What’s the deal with Craft?" There has been an outpouring of interest for Craft from all over the world and from all walks of life—from Hollywood, indies, corporate marketing departments, agencies, and amateurs. They have reached out by the thousands trying to figure out what we are working on. For over a year, we have been developing the Craft Camera—a new system that we believe will help users tell better stories.

On April 18th around 12pm EST, we will announce Craft Camera on craftcamera.com. This announcement will include initial information, a first glimpse of the Craft Camera, and we will start taking initial reservations. Since Craft Camera is still in development, we won’t be releasing every single detail because we hope to get feedback from reservation holders before we publish final details.

A reservation will require a $500 deposit, your name, email, and phone number. Reservations will only be available on craftcamea.com and will be 100% refundable. Your deposit will be deducted from the total price once you place an order at a later date. As a reservation holder, you will also receive a 10% discount off your final order along with some additional perks like first looks, priority reservations on future products and a few other surprises. Please note we are offering a limited number of reservations which is why we wanted you to know about this first. This means when we hit our limit we will stop taking reservations. No exceptions. The reservations are first come first serve and when the cameras ship, we will do so in the order that the reservation was placed.

The Craft Camera comes in 2 models. There are 4K and HD models with a price range between $699 and $2899 depending on the configuration. Initial units will ship late 2016.

I will leave you with this—we believe there is a huge need for Craft Camera. We believe it is a revolutionary product that will give production alums a great tool to do things they couldn’t do before while opening up storytelling through motion pictures to a whole new generation. With that said, we understand Craft Camera might not be for you and...we are fine with that! We will still treat you with respect and we hope the same from you.

I am truly humbled by all the support, and I hope you become a part of the Craft family.

Keep telling beautiful stories.

Scott Bragg

Founder of Craft Digital Systems Inc.