As I was reading about "high end" watches (aka rolex, omega, tag heuer, and on down) I noticed a lot of parallels to the high end audio crowd. A lot of the reason why people want a certain size, configuration, color, function out of a high end watch has NOTHING to do with the inherent technology. You could just get a gps watch or some other watch that gets atomic clock sync accuracy if all you wanted to do was tell time accurately.



Choosing certain high end audio is certainly partially about sound, but it is mostly about the intangible enjoyment of the esoteric. You look at the watch forums and look at folks critique a new model. On those forums, you have brand loyalists, people that are worried about resale value, those that prefer the "old school" look, and others that want something fresh and different every time.



When if comes to jewelry, the choice of pieces clearly reflects the personality nuance of the buyer (assuming it was purchased by the buyer). Definitely this is true of audiophile jewelry as much as any other type.



I am still trying to figure out a use case for the tachymetre (that is how they spell it) on a high end chronograph. I think the answer is never. I suspect most of us don't even use the actual stop-watch. If I get one tho, I am going to time a bunch of stuff... just because I can. Some dude will be eating and I'm going to walk up to them and time how long it takes to eat his cheeseburger. He is going to look at me in a strange way but that's ok, I'll inform him that he can beat his current burger record next time.