It's not certain how competitive the pricing would be, but you'd have to subscribe to Prime to even consider it. Amazon historically uses Prime to subsidize the costs of certain services, so it won't be shocking if these foodstuffs offer better-than-usual value.

Amazon isn't commenting at this stage. A move like this would make sense, mind you. While it's more challenging to sell products with expiration dates and potential health worries (what if there's a bad batch?), Amazon can profit in a way that other food makers can't. For one thing, it has much more data about the food that sells through its store than anyone else -- it knows which categories sell, and it could predict flavor trends simply by looking at its internal data. It also doesn't have to run ads or fight for space in grocery stores... heck, it even it has its own food delivery service in some areas. Provided this dry run is successful, there could come a time when Amazon's brands cover all the essentials in life.