Marketing as a real estate investor can be a very difficult thing to achieve if it is not properly planned and executed. We understand that marketing starts with recognizing who we wish to offer our product or services to, then determining the best ways that one can receive the messages that are being communicated. Upon that, we ultimately strategize numerous tactics that we can monitor and pivot as needed in order to achieve our desired results.

For the most part, Real Estate Investment marketing comprises of direct marketing. Either in the form of mail offerings, yellow letters, post cards, etc. However, with the digital age exponentially growing, we must highly consider the benefits of digital marketing. Mobile browsing has risen year after year and our direct form of marketing is quickly becoming a weakened practice.

Since the emergence of online video services, such as YouTube and Netflix, more and more people are now watching video online. So the question that we must answer is: how do we incorporate video into our content marketing strategy? But before we cover the how, let’s focus on the why…

Here are 5 Reason WHY Video Is Important To Your REI Marketing Strategy:

Video Boosts Conversion and Sales and Shows A Great ROI

Video is known to boost conversion and sales. It has been researched that adding a video to your landing page can increase conversion by roughly 80%. Moreover, homepage videos increase conversion rates by 20% or more. Its been estimated that by 2020 there will be 232 million digital video viewers in the United States. With the most regularly watched categories comprising of YouTube audiences.

The more frequently you publish video content, you will then see its return on investment. It’s been studied that more than half (52%) of global marketing professional named video as the type of content with the best ROI. Furthermore, marketers who use video as a part of their content marketing strategy has grown revenue 49% faster than non-video users. So, if it is in your budget to hire a professional to manage your video content, then I highly recommend you do so. This is simply because as investors, we must acknowledge how to best utilize our time, and one thing from experience is that video production consumes an abundance amount of time, especially when you're just getting started.

Video Encourages Social Shares

We are now living in a data-sharing world. What we see on our social media, and the things that emotionally impact us or relate to our personal brand, we end up sharing with our social circle. With Real Estate Investing, the production of great content (home decorating videos, before and after transformation videos, how-to in REI videos, etc) can most certainly encourage others in your “socialsphere,” and those that are a part of their network to share the content. Keep in mind that there are several factors that encourages social shares. For example, publishing a high-quality/definition (HD) prompts people to view and share videos versus a video that is of low-production/quality. Another factor that may discourage a video share is determined by the audio quality and music/scoring choices. Your video must have quality audio. If the audio quality is low or muffled, it may in fact deter the viewer from his continued viewership; hence, preventing the viewer from sharing the content.

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