Ottawa – The next time you see Prime Minister Justin Trudeau’s bare chest, it will be clean shaven, and have the word Walmart emblazoned on it. The US-based retail giant announced Wednesday that it had reached a deal with Trudeau’s holding company to purchase naming rights to the upper half of the PM’s chest.

In a short statement released Wednesday, Walmart would only say that it signed a “2-year naming rights deal” giving the big box retailer access to the “hottest walking billboard in the country.” The deal, rumoured to be worth in excess of $2 million, does not include any other part of Trudeau’s torso.

In his home province of Quebec, Trudeau may be forced to keep his shirt on in public due to the province’s strict language laws.

Asked by a CBC reporter if he plans to remove his shirt anytime soon, Trudeau responded by saying “Just watch me,” as he turned gracefully on one hoof, and floated away, like a shiny pony.

Image – Jim Godby / Facebook