British fans of Serie A and La Liga will be able to watch their favourite leagues for as little as £50 for the season on their new home, Eleven Sports.

A newcomer to the UK scene, Eleven Sports made news earlier this year when they announced that they had taken the rights for the Spanish league from Sky Sports . They followed this by outbidding BT Sport for Italian rights, an investment that received a boost when Cristiano Ronaldo signed for Juventus in July.

Eleven Sports will also show the Dutch Eredivisie, Chinese Super League and Swedish top flight as well as a smattering of other sports, including PGA Championship golf.

The multinational broadcaster has now announced its first price plans for the UK market and viewers will be able to trial the service for seven days before committing to a monthly pass. The monthly service is priced at £5.99 but viewers could save money by buying a season pass before the end of August for £49.99.

Marc Watson, Executive Chairman and Group CEO of Eleven Sports, said: “We have built our business and our reputation in our global markets through our ‘For The Fans’ strategy that is underpinned by our accessibility and our engaging, localised approach that enables fans to get closer to the action.

“The highly competitive and flexible pricing plan that we have announced today supports this approach and provides excellent value for fans in the UK and Ireland. With Eleven Sports, fans get easy-to-access world-class sports action at an affordable price.”