To mark Canada's 150th birthday and National Ketchup Day, Pringles launches the classic Canuck flavour with a crazy ketchup-covered slippery slide spectacle

MISSISSAUGA, ON, May 29, 2017 /CNW/ - Pour it on! Canadians love Ketchup Chips more than any other nation on earth. They are an essential part of our national snack psyche and our collective red-stained fingers are a delicious symbol of our patriotic passion. But there has always been something missing… until now. Just in time for Canada's 150th birthday, Pringles is introducing Ketchup Chips. It's about time, eh?!

While Pringles may be late to the Ketchup Chip party, it's aiming to be the first to achieve a crazy, ketchup-covered world record. In the lead-up to National Ketchup Day (June 5), the Pringles Ketchup Slippery Slide will glide into downtown Toronto on Saturday, June 3, at the corner of Front St. W. and Simcoe St. Beginning at noon, Ketchup Chip fanatics will suit up in ketchup-resistant coveralls, helmets and goggles and hurl themselves down a 50-foot slippery slide covered in ketchup. In addition to expressing their love for Ketchup Chips, participants will help Pringles set a unique world record – "The Most Canadians to Slip Down a Ketchup Slippery Slide in One Hour."

The Pringles Ketchup Slippery Slide event will be hosted by self-proclaimed Ketchup Chip keener, enthusiastic slider and former Toronto Blue Jays star, Brett Lawrie. "Ketchup Chips are seriously one of my all-time favourite chip flavours," says Lawrie. "Playing in the show means spending a lot of time outside of the true north strong and free, and they're one of the things that I miss most. I'm amped up to see Ketchup Chip fans on the Pringles Ketchup Slippery Slide and be part of such a flavourful celebration of Canada's 150th birthday. It's slide time!"

Don't Keep Your Love for Ketchup Chips Bottled Up

The Pringles Slippery Slide event and Ketchup Chip introduction are ideal for marking National Ketchup Day on June 5. While Pringles invites everyone to glide into the history books, if you can't cut the mustard or don't relish the slide ride, Mr. P – Pringles' beloved mascot – will be at the event with lots of Ketchup Chips to be enjoyed. Come show the rest of the world what it's missing and catch up on all the chip chat on Facebook and in social media using #KetchupSlipperySlide!

About Kellogg Canada Inc.

Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our beloved brands nourish families so they can flourish and thrive. These include All-Bran*, Kellogg's Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Kellogg's Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. To learn more about Kellogg Canada's efforts in these areas, please visit www.kelloggs.ca.

* © 2017, Trademark of Kellogg Company used under licence by Kellogg Canada Inc.

SOURCE Kellogg Canada

For further information: Brett Lawrie is available for interviews prior to and at the Pringles Ketchup Slippery Slide event on Saturday, June 3, 2017. If you require additional information, or would like to schedule an interview, please contact: Kellogg Canada Media Hotline, 905.290.5416, [email protected]