National has taken a massive hit in the latest Newshub-Reid Research poll - ceding the most popular party ground to Labour.



It's a dark day for Simon Bridges; not only does next to no one think he should be Prime Minister, but under his leadership National has plunged to a record low.

For the first time in the history of our Newshub-Reid Research Poll, National is below Labour - Bridges overseeing his party's worst result in over a decade.

National has nosedived to 41.6 percent - down 3.5 percent - and is no longer the biggest party in our poll.