Full disclosure: I’m not a Doctor Who fan. In fact, I just had to Google whether it’s styled as ‘Dr. Who’ or ‘Doctor Who’.

That isn’t to say that I dislike it, I just haven’t made a habit of watching it. What has grabbed my attention, however, was watching people on social last night and today totally losing their heads because the newest doctor is a woman.

Like, dude. You’re crying over the fact that a show, where the main character is ‘an extraterrestrial being from the planet of Gallifrey’, now has a female lead. After 53 years of male leads. I Googled that too. Anyway, come on. Let us have a go.

And so! What better reason to log on to Brandwatch Analytics than to pull the data on what social’s saying about the appointment of (the excellent) Jodie Whittaker?

I’ve had a venti iced americano and an egg on toast, I’m ready.

What's Jodie Whittaker gunna wash her hair with tonight? #Doctor13 pic.twitter.com/QZ5HB3Vr6X — Pale Spooky Fucker 👻 (@RedheadRasslin) July 16, 2017

I used the Dashboard Wizard in the platform (which is dead easy to use, by the way) and searched for all mentions of #Doctor13, #13thDoctor, #DoctorWho, #TimeLord, and #JodieWhittaker.

https://twitter.com/TheMasterBucks/status/886612570282405890

Doctor Who 13: The story in social data stats

The news was mentioned on social over half a million times yesterday alone (with the hashtags I mentioned above).

If you’ve somehow missed the announcement video, which has now been liked over 110,000 times, you can see below what all the fuss is about.

Of all mentions, 55% are based in the US, and 22% in the UK, but as you can see from the geotagged map, the whole world has been abuzz.

Shout out to Doctor Who fans tweeting from the Pacific Islands!

Slightly more women than men have posted about the news, at 53% versus 47%.

It should definitely be noted that the sentiment-categorised mentions have been overwhelmingly positive, at 80% compared to 20% negative.

Despite this, a lot of focus in the media has been firmly on the reaction of some who feel that allowing a woman to play the Time Lord is heresy, and have cracked out some lukewarm all-caps tweets letting the BBC know that they’ve LOST A VIEWER. Bet they’re devastated, pal.

https://twitter.com/crunchvx1001/statuses/886615242175860737

I asked Founder of the Everyday Sexism Project, Laura Bates, how she feels about it.