CLEVELAND, Ohio -- Browns rookie receiver Corey Coleman has been bringing it like Beckham in the first week of training camp.

When he's not catching deep balls from Robert Griffin III or displaying some nifty "toe drag swag'' along the sidelines, he's burning Justin Gilbert for a touchdown in one-on-one drills and then trash-talking him on the trip back from the end zone.

Plenty of players have stood out in the first week of camp, but none more than the No. 15 overall pick out of Baylor -- especially when the sirens wail and it's 'go' time.

"He's scored a bunch when we've had some of this live stuff,'' quarterback Josh McCown said. "He's done a really good job. He's coming in and working. He's learning the system and terminology. A lot of times, with young guys while they're learning, their skillset will diminish a bit.

"The cool thing about Corey is he's still learning, but when the ball touches his hands, he's exactly why you picked him. He's shown it's not too big for him when the bullets start flying and we start playing. When the ball touches his hands, he's about scoring and getting in the end zone. That's impressive."

Coleman's nose for the end zone hasn't been lost on top offensive assistant Pep Hamilton, who takes over a points-starved offense that finished 30th in the NFL with 28 touchdowns last season.

"He can score the ball,'' said Hamilton. "We saw it a couple days ago in our scrimmage when he caught a hitch route down inside the red zone area. He made two guys miss and he scored the football. That's what we're going to need him to do. We need a big-play threat or two or three on the perimeter, and we feel like he's the guy who can do those things."

As big a threat at Giants receiver Odell Beckham Jr., who lit up the NFL in 2014 with 91 receptions for 1,305 yards and 12 touchdowns en route to NFL Offensive Rookie of the Year honors and a Pro Bowl berth?

"That's a hard thing to answer because I haven't played an NFL game,'' said Coleman, the 2015 Biletnikoff winner for the nation's best receiver. "But Odell is a great receiver and he's done some unbelievable things in the NFL.''

Receiver Andrew Hawkins, who's studied the best receivers in the NFL, sees greatness in the 5-11,185-pound wideout. In fact, he compares him to Steve Smith, the five-time Pro Bowler formerly of the Panthers and now with the Ravens. Smith, 37, is 5-9, 195 and had similar explosive speed in his prime.

"Corey Coleman is an incredible talent,'' Hawkins said. "He reminds me a lot of Steve Smith, which is in my opinion one of the top three receivers to ever play the game of football. I've always been a huge Steve Smith fan. But he has a lot of that skillset. He has to work on some of his technique stuff, but his effort is what's special to me because a lot of time young guys, they don't always come in knowing that above all else, give effort.

"Your effort and your talent will mend the wound of what you don't know technique-wise until you figure it out because the NFL is a different game, especially in the offense he was in at Baylor. But Corey has come in and worked his butt off, whether's it's blocking backside, whether it's finishing to the end zone, whether it's being the playmaker he was brought here to be, and I'm excited for what his career is going to be. He's been incredible so far.''

Coleman got to show off a little on Tuesday in front of his former Baylor coach Art Briles, who visited his four Bears in Browns camp: Coleman, right tackle Spencer Drango, Robert Griffin III and Josh Gordon.

"You'll think he's one of the best to ever put on a Browns uniform,'' said Briles, who was fired by Baylor amid the university's sexual assault scandal involving athletes. "That guy's special now. He's dynamite in a package. He's tough, he's explosive and he's a fierce competitor, and that's really kind of what sets him apart. He loves to win.''

The competitive fire burned Tuesday when Coleman put a move on Gilbert and beat him easily for a touchdown in one-on-one drills. Skipping past the third-year cornerback on the way back from the end zone, Coleman talked some smack at Gilbert and the two went facemask-to-facemask and had to be separated by coach Hue Jackson after a little teaching moment on the field.

"We were just competing,'' Coleman said. "Me and Justin Gilbert, we've known each other for a while. He went to (Oklahoma State). I played him in college when I was younger. It just got emotional. It's just loving the game, being passionate about the game. But everything has cleared over fine."

Coleman spent part of his offseason working out with Robert Griffin III in Los Angeles, where they worked on their timing and chemistry. The effort has paid off. The two have been connecting well in camp, and treating fans to some big plays.

"It builds trust,'' said Griffin. "It builds cameraderie to know when he's going to be coming out of his breaks. He made the effort to come out, to come workout when he could be off. He could be in the Bahamas or something, sipping on pina coladas or whatever he wanted to do. He came out to work. I think that's important for him, for us as a team.''

It helps that Griffin got to know Coleman at Baylor.

"I was leaving Baylor when he was a recruit coming in and I went back to Baylor a bunch, so I know Corey really well,'' he said. "I know what he's about. I know what drives him.''

Coleman has about another week before Gordon returns to the practice field and tries to re-establish himself as the Browns No. 1 receiver.

"I've got to compete and I only can control what I can control,'' he said. "I believe the coach is going to put the guys he needs to be to successful on the field. I've got to stay consistent and show them each and every day that I can be the guy.''

He's off to a rousing start.