Branding:

The design is not what you like rather it is how it performs. It is necessary that using app should be fun to use and interactive however it is the value of this app to the customer during its usage that also plays the key role.

Before Launch:

After developing a high-end mobile application, it is time to focus on methods to market it to the targeted audience. Right from the beginning of app development, it is suggested to design a marketing plan even before launching it. First and foremost focus should be to get all details about the market and your target audience behavior.

Optimizing App Store:

Your app will be included in the App Store & Play Store search list based on your keywords. Optimization of App Store & Play Store is a process quite similar to optimizing a website. Here are the few things you should consider while optimizing your app in App Store / Play Store. App name, choosing the right category, finding appropriate keywords, promoting using Videos, Screenshots & reviews.

Promote Your App: Here are few paid & organic methods to promote your app. Choose your app marketing method wisely to get better Return On Investment.

Paid

App-Install Campaigns (CPI ads)

Paid Social Media Ads

Pay-per-click (PPC) advertising

Email Campaigns

Organic

App Store Optimization & SEO

Social Media Shares

Company/Brand Website/Blog

Earned media

PITCH YOUR APP:

Pitch your product to journalists and bloggers who specialized in technology and mobile devices. Be prepared enough to answer all the questions thrown at you and also pay attention to bugs which might be recognized or UX / UI recommendations given. Also, provide sufficient time for the participating journalists and bloggers to play around with the application and write a well thought out story or review without restricting on the time.

Engage Influencers:

Influence Marketing is considered to be one of the most powerful marketing methods, which has huge potential to increase awareness about your mobile app. And Influence Marketing, influence the decision of the audience regarding downloading the app or using the app. It is important to cautiously choose the bloggers who have an impact on your audience, give them a clear description of the app, a chance to try it out on their own, and describe how it will be beneficial to their readers.

Website / Landing Page:

If it is a business application then there must be a page made on your website giving more information about it. It should also consist all the necessary details about the application while also linking to the applications in the stores. Creating a website about the app give the best possible opportunity to say more about your product without any limits unlike the restrictions enforced while describing it in app/play stores. Get creative and assure people to use your application.