One beauty blogger found out the hard way that racial slurs and stereotypes are not what you want to be famous for on social media. Hailing from Switzerland, Cocomadkilla wanted to do a review of Glowrious, a Korean beauty brand. Unfortunately, her copy was nothing short of cringeworthy.

She starts by claiming “As you may have noticed, you discover a lot of funny stuff in the east….” the first part of this statement is essentially preface about how weird and mystical Asian people are…. presumably for being Asian. However, it’s the second part of the sentence where things get really messy.

Cocomadkilla continues by claiming “many of us don’t always understand the ‘Ching Chongs’ with the black hair and funny clothes (hihi). But what makes us all the same is our love for sleek and beautiful skin.”

First, we need to clarify that CHING CHONG IS A RACIAL SLUR. You can Google or Wikipedia it. It is a term that originated as an attack on the otherness of the Chinese language, meant to mock what people think Mandarin or Cantonese sound like. It has a long, disgusting history of usage in demeaning Asian people.

Recall in 2011, when UCLA student Alexandra Wallace needed a quick way to vent her frustrations about Asian students calling their relatives in the wake of a natural disaster. In what she assumed was a fair game parody of Asian people speaking, she uttered “OHHH! CHING CHONG LING LONG TING TONG? OHHH!’”

Secondly, billions of people across the majority of the world’s continents have black hair. How is that a weird or witty observation?

Predictably, Twitter did not hold back in their scathing criticism of the blogger.

swiss blogger cocomadkilla opened her kbeauty post with "we don't always understand the ching chongs with the black hair and funny clothes" pic.twitter.com/aEd5dmelTP — E & SE Asian Beauty (@ESEAsianBeauty) July 18, 2017

don't support @/cocomadkilla. tell your friends. https://t.co/c2fCNdN8lf — jee jing (@jing_jee) July 18, 2017

How in THE FUCK is cocomadkilla calling asians "Ching Chong" on a post where she's promoting Korean makeup………. — tokyo banana (@jennifersie) July 20, 2017

@cocomadkilla "U dont understand the ching chongs?" I dont understand how u think ur skilled enough 2 b a beauty blogger. #youreabasicbitch — Lexi Ryan (@LexiRyan11) July 21, 2017

Her carefully constructed social media presence in shambles, Cocomadkilla attempted to save face by sending out a classy black and white photo with a totally tone-deaf and insincere apology.

The apology had all the telltale characteristics of a racist who does not understand or want to understand the gravity of their actions or words.

She begins by placing the blame and onus on those who might have been offended. “I would like to state that I never meant to offend anyone. I’m sorry if this was the case.”

She tries to defend her actions by claiming: “I am of Italian heritage and continuously make jokes about myself too.” But she didn’t!

She goes on to claim that her “humor comes with an edge but I am certainly not a racist. I have many friends of different origin and culture and appreciate these people very much.”

She ended it by declaring “I hope we can all move on.” Right, I hope we as a culture can move on from racism too. It’s a shame it happens so casually!

The “apology” backfired spectacularly as many people called her out for not owning up to her actions. Her “I have many friends” line read like a politician talking about how many gay or black people they respect.

so basically the typical "im not racist i have —- friends" response/apology — m (@mynameslonely) July 18, 2017

"I hope we can all move on" LIKE U GET TO DECIDE HOW PPL RECOVER FROM YOUR OFFENSIVE, IGNORANT RACISM pic.twitter.com/mzzRnVgNaS — Kyra /lexandria (@KyraAlexandria) July 18, 2017

"I am of Italian descent , therefore I am "exotic" and a minority too" . Biiiiihhhhh if you don't – pic.twitter.com/tiU8faHgmP — Boneless Hotdog (@MissTickle) July 19, 2017

Cocomadkilla has since hidden or deactivated most of her social media. Being held accountable for racism is hard!

Via Buzzfeed