It seems someone on the marketing team for Warner Bros has dropped the ball on the latest 'tone-deaf' cross promotion for superhero film Wonder Woman.

The action-packed thriller, which is set to be released, is now being promoted with thinkThin diet products.

So it's not surprising that some people are outraged over the first major female-led superhero film, staring Gal Gadot, being tied to weight-loss snacks.

According to the Mary Sue: 'thinkThin is not a slogan we need associated with a fierce warrior.'

It seems someone on the marketing team for Warner Bros has dropped the ball on the latest cross promotion for superhero film Wonder Woman. The action-packed thriller, which is set to be released, is now being promoted with thinkThin diet products

According to the Mary Sue: 'thinkThin is not a slogan we need associated with a fierce warrior.' And the Daily Dot argued the link between the blockbuster and thinkThin (pictured) focuses attention on her appearance instead of her actions, doing a disservice to a 'feminist icon'

Better yet, online publication Salon believes that Wonder Woman should 'celebrate the female form not as a subject of desire but a source of power'.

And even the Daily Dot argued that the link between the blockbuster and thinkThin focuses attention on her appearance instead of her actions, doing a disservice to a 'feminist icon'.

Not to mention there was also the immediate focus of Wonder Woman's body when Gadot was cast in 2013. She was said to be 'too skinny' to play the role of a superhero.

Gadot underwent a years-long fitness body transformation following the criticism. According to the Mary Sue site, the body shaming focused on the idea that Gadot wasn't muscular enough to play the part.

And to add fire to the flame, a thinkThin survey identified invisibility as participant's most desired superpower, something that Mary Sue says highlights a 'hard to ignore' link between diet messages aimed at women and a desire to have their body disappear entirely.

'We're supposed to be as strong as Wonder Woman but also expected to 'think thin,' to keep our bodies small and unimposing, preferably to the point of having no body at all,' writers at Mary Sue argued.

The site went on to say the promotion is full of 'mixed messages of unrealistic standards' forced upon women.

Wonder Woman will hit theaters on June 2.

There was also the immediate focus of Wonder Woman's body when was cast in 2013. She was said to be 'too skinny' to play the role of a superhero