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The number, growing more massive by the minute, was right there on the Camp Randall Stadium scoreboard for all the members of the University of Wisconsin football team’s offense to see.

Some did their best to ignore it. For others, it wasn’t so easy.

Tailbacks Melvin Gordon, Corey Clement and Dare Ogunbowale, along with quarterback Tanner McEvoy, had put together terrific performances on the ground individually. But it was that gigantic team rushing total that caught senior tight end Sam Arneson’s eyes.

“When it starts getting up there ... and you’re kind of getting close to records, you kind of take a peek,” Arneson said. “To see a number like that, it sort of surprises you. … But it was fun, for sure.”

Not for Bowling Green, which was the bug on the windshield of the Badgers’ 18-wheeler. The result was a record-setting day for No. 19 UW and a 68-17 non-conference victory over the Falcons before a crowd of 79,849.

The Badgers (2-1) finished with a program-record 644 rushing yards, breaking the previous mark of 564 set at Indiana on Nov. 10, 2012. That total also is the most among Big Ten teams in the modern era.