From CBC News:

A billboard that drew the ire of some Saskatoon residents online is being heralded as a much-needed conversation starter about racism.

The sign on Circle Drive is one of four put up by the City of Saskatoon as part of its $21,000 campaign called “I am the Bridge” — a multimedia effort designed to share people’s stories and insights on their experiences with racism.

One particular billboard shows a photo of a man who appears to be white and a quote that reads “I have to acknowledge my own privilege and racist attitudes.”

Sheelah Mclean, a co-founder of Idle No More and an anti-opression educator, says she understands why billboards about white privilege and racism make some people uncomfortable.

“There are going to be people who feel guilt, there are going to be people who are going to feel sadness that they didn’t know this information, they had never been taught it. There are going to be people who feel anger. It’s all called backlashing,” McLean said.