The 2016 Google Food Trends Report—compiled from data collected from January 2014 to February 2016—identified that users are increasingly searching for vegan foods such as doughnuts, cauliflower, turmeric, sourdough bread, and jackfruit. Other top trending keywords include coconut milk, arrowroot powder, and flax egg. Conversely, bacon cupcakes and bacon cinnamon rolls were named “sustained decliners,” with searches steadily decreasing over the past years, indicating that the trends are fading. Furthermore, searches surged for vegan cheese (up 80 percent), vegan mac and cheese (up 69 percent), vegan chocolate (up 86 percent), and vegan ice cream (up a whopping 109 percent). Last month, top Google chairman Eric Schmidt named plant-based food innovation as a critical technological development.

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