NAHBS 2016 -

Philosophy landed on our radar by what seemed like coincidence, though clearly it wasn't chance. Philosophy, previously known as Lovebaum, went through a name and identity change coming into NAHBS 2016 and they needed a little something to hit hard. See, last year they won Rookie of the Year at their NAHBS debut, so a name change is a strange call and one that could have easily led to them being lost in the crowd.

Enter Bicyclecrumbs.

You see, Bicyclecrumbs has a not only a relatively large following on Instagram, but that following is quite active. Oh, and he makes some really rad shit.

It's brand launch 101 these days, find a solid partner to collaborate with, do a sick project together, launch it on social media. Philosphy and Bicyclecrumbs had that plan in place, trumped it with NAHBS, and watched the people flow to the booth.