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I think everyone is badly misinterpreting this tweet from Donald Trump:

Happy #CincoDeMayo! The best taco bowls are made in Trump Tower Grill. I love Hispanics! https://t.co/ufoTeQd8yA pic.twitter.com/k01Mc6CuDI — Donald J. Trump (@realDonaldTrump) May 5, 2016

This is not an awkward and embarrassing outreach to Hispanics. It’s not aimed at Hispanics at all. It’s aimed at white people. This is the kind of thing that Trump’s base—the white working class—views as a perfectly sincere appreciation of Mexican culture. It says, “Yes, I want a wall, and yes, I want to deport all the illegal immigrants in the country. But that doesn’t mean I hate Mexicans.” It’s basically an affirmation to Trump’s voters that they aren’t racists.

Plus it gets a ton of attention, and it also induces loads of mockery from overeducated PC liberals who don’t understand a compliment when they see one. It’s really a genius tweet.

Does everyone understand now? Trump is playing this game at a higher level than most of his critics.