They might have benefited from the Texas video had they been required to watch it in their teens. The video has yet to be produced but is on its way to becoming a reality. Students are expected to begin viewing it in the 2015-16 school year.

The bones of what is being called the ProtectHer Project are in place. The video, titled “A Gentleman’s Playbook,” will feature Alexis Jones, a Texas-born star of the CBS show “Survivor,” who helped develop the project and who has given speeches to athletes about redefining manhood. The video is also expected to include big-name Texas athletes and coaches addressing high school players about how boys can better treat girls and women, and how they can play a part in protecting the girls and women in their lives.

Texas lawmakers have asked that the cost for the video’s production — about $250,000 — be raised privately. So now the Texas High School Coaches Education Foundation, a nonprofit arm of the Texas High School Coaches Association, is trying to raise that money. It has already received $25,000 from the Houston Rockets.

I can think of a few more owners who can afford to send in a gift that size or, frankly, much more.

Just off the top of my head, Jerry Jones, the owner of the Dallas Cowboys, might be interested in contributing after recently signing Greg Hardy, the defensive end whom a judge ruled guilty of assaulting and threatening to kill his ex-girlfriend. (Hardy later asked for a jury trial, and all charges were dropped when his ex-girlfriend did not cooperate with prosecutors. The N.F.L. has suspended him for most of next season.)

Maybe the N.F.L. can kick in some cash, too. Or Under Armour, whose logo was splashed behind Ray Rice, the former Baltimore Ravens running back, when he apologized for knocking out the woman who became his wife. Or the W.N.B.A., which has two star players who were arrested after a domestic dispute last week.

In fact, all of the leagues and companies with a hand in sports should open their wallets, and wide, because the issue of sexual assault and domestic violence has probably touched every one of them in some way.

All of those entities should expect a letter soon, if they haven’t received it already, from D. W. Rutledge, the executive director of the Texas High School Coaches Association. And coaches and C.E.O.s, please read it, break out your checkbook and donate to the cause. Because the video can change lives, and maybe even save lives.