Getty Images

Browns owner Jimmy Haslam wants fans to believe his franchise is trending in the right direction.

In a letter to season-ticket holders, Haslam said prices will not be raised for this season, even as he raised expectations.

“We are devoted to making significant improvements and giving you a team that you can be proud of for years to come,” Haslam wrote to fans, via Cleveland.com.

Haslam told fans they should be excited about the prospects of new coach Hue Jackson.

“We are confident in Hue and his ability to make intelligent choices and lead our players to reach their full potential,” Haslam wrote. “This was evident from our in-depth conversations with him, as well as the vast support from the NFL players, coaches and staff who have benefited from his contributions during their careers. Hue is passionate, competitive and driven to succeed, all of which are important attributes towards building an expectation of winning but that also reflects you as a Browns fan.”

Last year’s 3-13 record was the Browns’ worst since 2000, their eighth straight losing season and their 13th straight season out of the playoffs. Significant improvements are long overdue.