The Fisker Ocean electric crossover made its debut today in Los Angeles in a presentation helmed by Henrik Fisker who emerged from the trunk, and the company is taking $250 deposits to reserve one via an app.

The Ocean will start at $37,499, and Fisker boasts the Ocean will go 250 to 300 miles on a charge. The company offers a subscription plan at $379 per month, including 30,000 miles a year plus service and maintenance, that can be canceled at will.

The Fisker Ocean is expected to reach its first customers in 2021, but will reach most starting in 2022.

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It has been nearly a year since Fisker started teasing the Ocean, although it wasn't formally named until October. And now, the Fisker Ocean has been unveiled to the public, fully revealing the sleek and sporty stature of the all-electric crossover with a starting price point of $37,499.

Joey Capparella Car and Driver

The Ocean is the first in a trio of electric vehicles Fisker says it has planned for the coming years, with production of this crossover beginning in the second half of 2021. Most customers will receive the vehicle in 2022, Henrik Fisker said at the Ocean's debut. It is said to have a range of up to 300 miles enabled by an approximately 80 kWh battery, and that range, along with the starting price of less than $40,000, set it apart from luxury competitors such as the Jaguar I-Pace and Audi e-tron in both price and range. It costs just over a thousand more than the Tesla Model 3.

Joey Capparella Car and Driver

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In the Ocean unveiling, details were not shared as to which features are standard and which are optional in the upcoming all-electric crossover. Nonetheless, the vehicle offers what it calls California mode, which rolls down all the windows—including the ones between the B- and C-pillars—and the back window. The fastest powertrain configuration will bring the vehicle from zero to 60 mph in a claimed 2.9 seconds, and other configurations will allow buyers to choose between two- and all-wheel drive.

The interior of the Ocean had not yet been seen before this debut in Los Angeles, revealing a simplistic design. A white suedelike material runs the length of the dashboard, which also features a large touchscreen (the exact size was not divulged), and just below the screen, there are the five buttons pictured below, which allow quick access to five functions, including fan speed, cabin temperature, and volume. The instrument panel is displayed on a small screen behind the steering wheel. There are two wireless chargers and a head-up display which Fisker says can display lyrics as a song is playing. Fisker hinted to autonomous features in the car when he pointed out the radar in the front grille, but didn't expand on the capabilities of the system.

Fisker

The company is currently taking $250 deposits on the Ocean and will offer a $379-per-month subscription plan for the vehicle which it says can be canceled at any time. The deal requires an up-front payment of $2999, in the style of a vehicle lease, and it includes a generous allowance of 30,000 miles a year plus paid service and maintenance. That deal alone should get it some extra consideration from people who may not otherwise feel enough like early adopters to flock to the Fisker name, which has been associated with a lot of bold projects that have not yet reached fruition.