Marketers and designers take note: Font choice matters.

With the wrong font, a seemingly innocuous tote bag can get misinterpreted as mild hate speech. Check out the product below from the online retailer BelleChic, which Quotable Life designed and produced.

Do you notice anything off?

At first glance, many customers misread the bag’s actual message, “My favorite color is glitter.” Instead they saw, “My favorite color is Hitler.”

Several consumers took to Twitter to point out the flaw:

When your favourite colour appears to be ‘Hitler’, because of a poor choice of font. pic.twitter.com/ghZxKiJdU3

— Paul Burley (@burgerhewrote) July 23, 2017

my fav colour is also hitler pic.twitter.com/0tMnOGpsOG

— some quack 🎤🦆 (@hurlarious) July 23, 2017