Maybe you absolutely love Instagram and can't wait to share more photos of your work. Maybe you loath social media and it's like pulling teeth to come up with a good photo and caption to post.

Maybe you're somewhere in the middle, and Instagram has become one of those things "you just gotta do" for you and your salon.

Whatever your relationship with it, the truth is that Instagram has quickly become the top place to get your beauty business discovered online. If your salon doesn't have an Instagram page yet, run over there and get one, girl!

If you're already on Instagram, you're probably here because you know that Instagram is important, and you're looking for a way to have more of the right people in your city to discover you. Instagram has a leg up over Facebook in that people who have never heard of you can discover your photos, fall in love with your brand, and then become a loyal client.

The absolute best way to do this is through using the right hashtags. Not just any hashtags, THE. RIGHT. HASHTAGS.

By using the right hashtags for your photos and videos, more of the right people will discover, like, and engage with your posts. In fact, studies say that posts with 9 hashtags or more perform 2.5 times better than posts without hashtags! (source)

Here’s what you really need to know about using hashtags for your salon:

They're a way to "tag" your posts into categories

They’re the best way to get new people to see your posts on Instagram

You can use max 30 of them - and you should use as many as you can

Using the right hashtags you’ve discovered through research is the right way to make them work for you. Don’t just use random hashtags!

In this post I'll show you exactly how hashtags work to help people discover your posts, how to research the right hashtags for your specific city, and some freebies to improve your overall Instagram game for your beauty business. Let's dig in!



First things first: How hashtags work