#68 The Greensboro

An all-American denim at the most radical value we've ever offered. It's that simple. This is the kind of fabric that defines raw denim and it's now the last of a breed from Cone Mills.

Gustin jeans made from sanforized raw selvedge denim from Cone Mills White Oak plant in Greensboro, North Carolina. We have a lot of denim in our personal rotations, but we always return to selvedge like the Greensboro. It's the selvedge sweet-spot. Perfect shade, perfect weight, perfect hand feel. This is a classic deep indigo shade that's exactly what jumps to mind when you think of raw denim. The weight is spot on at 13.75oz. Not too heavy, but very substantial -you'll know they're on. This fabric is tightly woven but surprisingly soft and a timeless red ID finishes it off. This can be your new all-American raw selvedge pair.

This is the same style and quality that was sold in boutiques all over the country for $205+.

*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.