To become a successful lawyer, you, of course, need to be good at what you do. You also need great legal SEO practices to increase traffic to your law firm. In the past, there wasn’t as much of a need for a strong online presence.

Today, online marketing is one of the most essential tools to have for any business. What does your online marketing strategy look like? Continue reading below to learn more about online marketing and some of the best legal SEO tips!

1. Use the Right Keywords

Using the right keywords for your law firm will help direct traffic to you. To determine what the right keywords are, you need to have a good understanding of your business and your target audience.

What keywords is your target audience searching for online? These are the keywords you want to use on your website. Write down a few keywords that are closely related to your services offered.

Search for them and discover what terms and keywords related to yours are searched for the most.

2. Create a Mobile-Friendly Website

We all use our phones for just about everything. Think about how often you use your cellphone to browse the internet and search for something. Your clients will be using their phones as well.

You need to create a mobile-friendly website so clients can access your page via smart devices.

3. Write Useful Information

Your website will rank higher in search engines if it contains useful and valuable information. What are your clients’ needs? What questions do clients ask you the most?

These are the things that clients will search for on a search engine. Create blogs that answer these questions and contain keywords about the topic in order to direct more traffic to your page.

For example, if you’re a family law attorney, then a commonly asked question might be, “what are my custody rights?” Answer this question in a blog on your page.

4. Provide Easy Navigation

Good law firm SEO also depends on website navigation. If your website isn’t easy to navigate, then you risk losing clients and your high ranking on search engines. Your website needs to be user friendly and easy to navigate.

Clients on your page should be able to find what they’re looking for with ease. All main pages should have a link to them from the home page.

5. Track Your Rankings

Tracking your ranking will help you keep up with what’s working and what’s not working. Search your own keywords and see how far down the list your website is ranked.

If you’re not on the top three, then you might need to update the keywords being used. You want to rank high on a search engine list because not many people will click on links past the 4th one.

Follow These Legal SEO Tips Down the Path to Success!

Using these legal SEO tips will help you rank high on search engine results and bring more traffic to your website.

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