MAGDEBURG, Germany, Jan. 26 (UPI) -- A German man won a brand new $32,000 Mini Cooper by having the word "MINI" tattooed on his penis during a broadcast.

Organizers said Andreas Muller, 39, of Saxony-Anhalt, won the radio station contest by coming up with the wildest Mini-related stunt to earn the vehicle, The Austrian Times reported Wednesday.


Muller had his sex organ tattooed during a live broadcast, and listeners heard his pained exclamations during the process.

"Once I'm sitting in the car, it won't matter anymore. Then the pain will be gone and it'll be alright," he said.