Morgan Flatley will become the new U.S. chief marketing officer. She comes from PepsiCo, where she was chief marketing officer of global nutrition. Farhan Siddiqi, a former Bank of America executive who has served as vice president of global digital experience at McDonald's since last summer, will be the next head of U.S. digital. Linda VanGosen will be the new head of U.S. menu. VanGosen most recently served as a vice president at Starbucks, where she was responsible for the recently discontinued Evenings program, an initiative meant to grow the coffee chain's p.m. business with wine and beer service.