Channel Nine has categorically denied it has done a deal with the family of a New South Wales boy facing drugs charges in Bali.

The 14-year-old from Morisset Park is due to be sentenced this week for allegedly buying a quantity of cannabis at Kuta Beach.

A newspaper report yesterday suggested the boy's parents had sold their story to Channel Nine for $300,000, but the network has now issued a statement denying there is any deal.

Lecturer in Journalism at the University of Newcastle Paul Scott says the timing of the story just days ahead of the boy's sentencing could not have been worse.

"Hardly anyone would disagree that the timing of this is most unfortunate, and let's hope it's unfortunate and not regrettable," he said.