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I was introduced to the concept of trading skins a while ago. It was clear that there was nervousness among gamers as to security issues; if they paid a random person on the internet, would they actually get their item? The fact that OPSkins has removed risk from these transactions is amazing to me.

I do understand the value of the skins business. My seven- and eight-year-old kids are obsessed with games and skins, and I use this obsession to make them do things around the house sometimes! (ha!!)

When I met WAX President Malcolm Casselle, I was particularly fascinated with the peer-to-peer aspect of this Platform and Token.

We spent years working on the gamer experience at Call Of Duty, although people didn’t always appreciate it. For instance, we would spend months redesigning a UI, so the number of clicks would go down from 2 to 1; all those countless hours to improve UX. WAX understands the value of a great user experience.

All gamers want to do is play games. They don’t wanna be worried about currency. They don’t wanna worry about “Am I gonna lose my money?” They just wanna play the game.

A 30- or 40-year-old who wants to switch off and play the game after a long day at work doesn’t need another stress of are they gonna lose their money.

What WAX offers to the gamers is very exciting. I’m involved as this is improving the gamer experience.

As soon as this catches on (and Word-of-mouth is everything for gamers), I think it’s gonna explode.

I really admire the WAX founders (William Quigley and Malcolm Casselle); they’re the leaders in the field. Not being complacent in what they’ve done with their skins trading site OPSkins, but setting themselves up to revolutionize the gaming space with WAX, is definitely something I want to be involved in.

In the future, I think more and more gamers will use WAX; word of mouth will make it a phenomenon. I spent years thinking about this subject.

On COD, customization is everything. What’s the reason for that? Forget about gamers, and look at your own life.

People spend so much of their time customizing: What clothes they wear, what car they drive — we’re obsessed with the way things look. It makes sense that skins are a virtual extension of who we are and how we see ourselves.

Look at biotechnology. People are going to be improving aspects of their body in ways they haven’t experienced before, and the fact that they can now do this in video games is enormous.

And the ability to monetize it has huge potential. I can’t see it doing anything other than exploding.