Speaking The Daily Telegraph last week, the Black-Eyed Peas star said the first product from his new consumer electronics and app venture i.am+ clips onto an iPhone and transforms the eight megapixel smartphone camera into a 14 megapixel camera, which it is claimed dramatically enhances the clarity and definition of your photographs. ‘We have our own sensor and a better flash,” he said. “You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.’