The first identity of the eight new Overwatch League franchises has been unveiled, and it has come in the form of the Atlanta Reign.

Owned by Atlanta Esports Ventures, the franchise’s name, logo, and colours have all been revealed.

The official colours of the Atlanta Reign are light grey, red, and charcoal grey. The logo itself includes a phoenix and a royal crest, which is said to symbolise “Atlanta’s city seal and making a nod to new beginnings”.

Paul Hamilton, President and Chief Executive Officer of Atlanta Esports Ventures said the following in a statement: “We are excited to finally unveil the Atlanta Reign,” said . “We said from the beginning that we are building to compete. We chose a name that reflects that intention. We want to engage directly with Atlanta’s passionate esports community and the city as a whole.”

All roads lead home. Your Reign begins today, Atlanta. #LetItReign pic.twitter.com/QOEPL3lN7t — Atlanta Reign (@ATLReign) October 23, 2018

Atlanta Esports Ventures is a new company formed by Cox Enterprises, an American conglomerate that deals in communications and automotive services, and Province, Inc, a financial advisory firm. Brad “Sephy” Rajani will act as Head Coach of the Atlanta Reign, with Dimitri “Silence” Couturet as the Assistant Coach, Cas “Casores” van Andel as the Player Development Coach, Danny “Danny” Mychakov as the Data Analyst, and Dongmin “Dongmin” Jeong as the Translator.

Seven teams’ identities still remain unannounced, including franchises for Paris, Toronto, Washington D.C., Chengdu, Guangzhou, Hangzhou, and Vancouver.

The second season of the Overwatch League commences on February 14th, with teams now only playing 28 matches instead of the 40 that were played by each side during the inaugural season.

Esports Insider says: The logo itself of the Atlanta Reign fits in with the mostly-minimal designs utilised by the original 12 teams in the league. The colours are somewhat similar to those used by the Shanghai dragons, but no doubt the team will be looking to set itself apart from that team in more ways than one.