GAMURS, the self-proclaimed ‘Facebook for Gamers,’ today announced the acquisition of esports news companies eSports Nation and eSports Guru. GAMURS, founded by Riad Chikhani and Halim Yoo on Apr. 15, 2015, with a $350,000 seed funding, aims to “collate all relevant content into one page” and offers “social connectivity features specifically catered to the gaming industry.” GAMURS has acquired eSports Nation and eSports Guru for an undisclosed price. Earlier this month, it had already integrated the popular website GoldPer10 into its portfolio.

[perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””]“eSports Nation’s efforts to provide hundreds of thousands of fans live tournament updates was compelling enough for us to align our visions together. On the other side of the spectrum, individuals are also playing an integral role in disseminating eSports analysis across the community – eSports.guru breathes this,” stated GAMURS founder and CEO Riad Chikhani on the acquision.[/perfectpullquote]

eSports Nation co-owners, Shawn Glenn and Owen Fish noted that Chikhani’s vision for esports content creation shares “the same line of sight in all directions” with their own. “The focus now is on realizing the full potential of this powerful mix for our clients, our people and our investors,” Fish said, who will continue to lead operational performance at GAMURS.

[perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””]“Together, we can continue to provide the services and solutions our clients and fans have been used to receiving from us, and also create new offerings that have limited us before whilst bolstering new avenues our industry continues to throw at us.”[/perfectpullquote]

With eSports Nation, eSports Guru, and especially GoldPer10—which is received as a springboard for aspiring content creators and journalists as well as offering high-profile insights by the likes of esports analyst Duncan “Thorin” Shields—the newly established GAMURS dives into esports content creation with a lot of drive. Keeping in mind that the esports media business is getting more and more crowded with big players like ESPN and Yahoo entering the space as of late, it’s a reasonable survival strategy for smaller organizations like ESN or GP10 to merge their resources.

However, business consolidations always come at a price. They often tend to be detrimental to the core product of the respective companies and, unfortunately, due to the relocation of financial resources, sometimes even affect the staff. Only time will tell how it works out for all parties involved in the GAMURS deal. Reportedly, eSports Nation’s management, for instance, struggled to maintain its dedication in the past.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]ESN’s owners were no longer interested in maintaining the organization.[/perfectpullquote]

An anonymous source told the Esports Observer back in September 2015 that ESN’s owners “are phasing out and seem no longer interested in maintaining the organization.” In the meantime, the company was basically run by COO Mike Vickroy and Community Manager Josh Reilly. “They [the owners] seem to have lost interest in the company, take days if not weeks to respond to proposals and emails, etc.” Back then, the source also conjectured about the plans of CEO Shawn Glenn: “I’m not sure about Glenn’s future plans for ESN; he may decide to sell the company, or take what he can and disband it.”

Today’s announcement, however, names both owners, Shawn Glenn as well as Owen Fish, as partners in the joint venture of GAMURS. Glenn will join the company as Marketing Manager, while Fish will continue to lead operational performance at GAMURS. Esports Nation also states that its staff “will maintain intact.” Obviously Glenn, after losing “a lot of staff that thought ESN wasn’t going anywhere this past month,” finally managed to push things forward for his company.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]GAMURS will also be partnering with G-Fuel Energy and Scuf Gaming.[/perfectpullquote]

Without knowing the price it took GAMURS to acquire GP10, ESN, and eSports Guru, it’s hard to say how solid the venture is. At least, GAMURS’ founder Chikhani can be called an ambitious and, to date, successful entrepreneur. He built his first business “Rune Gear” at the age of 14—a website dedicated to fans of the RuneScape game—and was able to sell it three years later. A source told Esports Observer that Chikhani’s new project GAMURS, will also be partnering with G-Fuel Energy and Scuf Gaming, which are well-established and already largely involved companies in esports.

Overall, GAMURS looks like a promising new home port for aspiring and experienced content creators and journalists—at least if it’s able to live up to its expectations.