A well-written Tweet turns into a morning of unexpected smiles for the online anime community.

It started out fairly simply. Twitter user @elkasaurus was sharing his love for Nature Valley granola bars:

Starting my day off with a @NatureValley granola bar! — Eric (@Elkasaurus) April 30, 2014

And after their affable response, Twitter user @ER_nut sent the granola bar company Nature Valley a charming question: "Who's your favourite Love Live?"

To everyone's surprise, the Nature Valley Twitter sent the following in response:

@ER_nut That's a toughie. We love Honoka's spirit - but we also love Hanayo's origami skills. Who's your favorite? — Nature Valley (@NatureValley) April 30, 2014

Since then, whichever genius PR person is sitting behind the desk at Nature Valley has been delighting anime fans with their quick improvisational wit and Wiki prowess, serving up amazing marketing-focused, yet completely entertaining Tweets like the following:

And of course, it was only a matter of time before the fanart came:

We don't know who's behind the social media marketing at Nature Valley, but we applaud his or her good nature, no pun intended, and for the good cheer and laughs they've been spreading all morning.

For more fun, check out their Twitter.