Google is rolling out a new design of search to desktop users that includes changes to both organic search results and ads to desktop users.

The new design removes underlines, increases the font size and, most important, changes the way ads are labeled in search results.

The changes appear to be part of a broader redesign of search results Google has been experimenting with since last fall, when it first began rolling out similar changes to search results to mobile users.

The biggest change is the way Google's AdWords-targeted ads are identified. With the new look, Google has removed the pink shading that appeared behind ads in search results. Instead, ads are preceded by a small yellow box labeled "ad."

Previously, ads in Google search results appeared with shading behind them. Image: Google

In Google's redesigned search results, ads are marked with a small yellow box labeled "ad." Image: Google

This isn't the first time we've seen changes like this to ads in search results. Google first rolled out this same new look for ads to mobile users in September when the company announced it was changing the look and feel of ads and search results on mobile.

"It’s cleaner and simpler, optimized for touch, with results clustered on cards so you can focus on the answers you’re looking for," Google's senior vice president of search, Amit Singhal, said in a blog post explaining those changes.

Some desktop users began seeing these new ads as early as November, though it seems Google didn't start bringing the changes to the majority of its users until recently.

Now that Google is now rolling out the refreshed look to all of its desktop users, it suggests the company is trying to create a more consistent experience for its users across platforms.