Today’s web visitors are sharper and more judgmental than ever. A recent study shows that. The internet has grown and changed a lot in the past ten years. We’ve seen the reign of mobile, the introduction of AR, VR, AI, AMP, and many other acronyms. As exciting as all of this new technology has been, where we really see and feel these changes is in web design.

A website that looks sleek and modern today could look outdated and cheesy in just a few months’ time. Technological advancement has revolutionized the way we interact, socialize and do business. The website design plays a very important role in every business growth, especially in 2019 because it is an online identification of your business. Modern web design is vital to brand’s reputation, that's a bottom line and your brand future. Every year, the web design trends change and make a positive improvement in businesses. So, it's better to know what the trends are making it easier to subtly comment on and/or critique them.

Here are some web design trends that are clearly trending as we enter 2019.

With all that in mind, let’s see -

A strong user interface

People are web-savvier than ever before. Today’s web users expect a flawless online experience from start to finish. And failure to meet that expectation can spell serious trouble for your business. A recent study from Forrester Research reveals that competent UI design could increase your web conversions by up to 200%. According to the study, a strong user experience can increase conversion rates up to 400%. This means that poor UI/UX is turning away a lot of potential sales. Chances are good that if a consumer couldn’t be bothered to finish the purchase they intended to make, that they’re not reaching out to tell you why.

From playful wordmark to serious logo

The rebrands can feel a bit like a too-familiar evolution toward what you could not-unfairly call staid, boring corporatism. With the world’s biggest, most familiar brands all boasting serif-less logos, it’s little wonder that a step in that direction is seen as the hallmark of a company attaining maturity. In that sense, this is a kind of meta-trend we expect to see over and over again, and 2019 is unlikely to be an exception.

Broken grid and asymmetrical layouts

The concept of the grid in design terms is an imaginary plane with horizontal and vertical lines, used to help layout elements on the page or screen. With most websites, the grid is easy to point out. When you have a broken grid, you have items that are pushed around on this plane in a way that makes the grid feel less rigid, or broken. It’s been used as a technique to help stand out from the crowd, to draw attention, or to otherwise experiment with design. In 2019, it makes more of a statement and becoming more common on the web.

Black-and-white palettes

Color is one of the most important elements in a website. It cultivates a mood, unifies a brand and guides users through an interface by creating visual landmarks. For 2019, we’re seeing daring black-and-white web design making impressive statements. Color is literally how we see the world by light particles being absorbed. When color is missing, we begin to see the world differently: textures and shapes become clearer.

Speed

Humans tend to be flighty and impatient. In studies done by Akamai and Gomez.com, 50% of users expect that when they click on a site, it should load in two seconds or less and that they will abandon a site if it takes three or more seconds to load. As you can see, a beautiful site is a beautiful site, but if the design is so data-heavy that it takes too long to download, you could be losing loads of revenue due to no one sticking around to even look at your site. The days of gigantic photos, uncompressed videos, and bloated Javascript are over. While large pictures and videos aren’t gone from web design, in 2019 they’ll be incorporated in such a way that they don’t slow down loading times.

Animations

Animations have hit the web market. They are being used in the websites to enhance a site’s experience and make it more interactive. Animations include background videos, motion graphics, scrolling effects, micro-interactions. Animation is a powerful feature which has gained serious attraction by the users. SVG animations have set the new standards into the field of web animation. There is no quality loss in SVG graphic even if we render or resize.

Minimalist Design

In 2019, it is going to be minimalist design because flat design and single web page layout will keep your website fresh, user-friendly and beautiful. To make an effective minimal design website, don’t overdo with its design keep it simple in combination with radiant buttons. Yes, adding buttons in your design is not just significant from the viewpoint of 2019 web design trends, it is actually useful.

Custom graphic designs

If you want to stand out in a crowded marketplace, you must visually distinguish your website from the competition. Web templates have improved over the years – they’re now more customizable than ever before. This year, more businesses will embrace a unique, cohesively branded web presence. And, custom design and illustrations are great tools for achieving that goal.

Bold typography

For some reason, any list of design trends always has to include "bold typography." Seeing as typography has been around since 1439, you can't really go wrong with that one.

Massive, screen-dominating text

Copywriters and other content specialists have long argued that content should always come first in the design process. After all, publishing for the web … is still publishing. And whether we’ve finally managed to convince the world of the value of content, or designers have just started to get really interested in letterforms, we’re starting to see websites that truly give textual content center stage.

Fluid/organic design and elements

Slowly more and more we are pulling away from the straight lines that came with flat design and starting to experiment with more fluid shapes and lines. These types of shapes, ones in which aren’t your typical circle, square, rectangle, or any straight-sided shape are often referred to as fluid or organic shapes. Moving into 2019, the typical shapes that have been used in web design for so long will start to be joined or replaced by more organic shapes and lines, bringing a whole new element of design and intrigue to websites design and launched in 2019.

Micro-interactions

Micro-interactions are events with one purpose: to surprise the user and create an event that is inviting and human. Every time you take a small action on a website or app and there is a specific response to it, this is a micro-interaction. When you refresh a Twitter page and hear a beep, this is a micro-interaction. Or when you check Facebook, the red icon displaying your message count is - you guessed it - a micro-interaction.





In 2019, web pages will heavily feature their more interactive incarnations. Hover and scrolling animations, chimes, and much more. All in all, these are the ways to involve your audience in your website, to subtly transmit information to the users about their actions and usage, and make web pages feel a little smarter.

Let us know what do you think about Web designing trends for 2019? You can share your experiences with us in the comment section. Thank you!