I like the idea of 1% regular improvements. In this post I will add describe how I've made a small improvement to my subscription experience in a Gatsby blog (with an open source plugin for you to use).

Improve your newsletter flow by showing credibility and authority you already have by displaying current number of your newsletter subscribers.

Open Source Package for Mailchimp Users

I’ve open sourced a really small plugin gatsby-source-mailchimp you can use to automate this task in a Gatsby blog. Usage is pretty straightforward (and is described in README).

Like I said, it’s a subtle change but those changes add up with time.