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Preston Manning is retiring from the conservative think-tank he founded in 2005 — and the centre bearing his name is planning to rebrand as a result.

The 77-year-old federal Reform Party founder is leaving the board of the Calgary-based Manning Centre later this year. When he retires, the Manning Centre will remove his name from its building and all events.

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In a news release, staff with the centre say they are soliciting ideas online for a new name.

They say that despite the rebranding, the organization’s goal — stated online as supporting conservatism in Canada “by networking best practices and ideas pertaining to limited government, free enterprise, individual responsibility and a more robust civil society” — will remain the same.

Past activities of the Manning Centre include offering training to conservative politicians and performing advocacy by tracking and publishing data on city council.