Chief Keef has reportedly named his newborn son after the record label to which he's signed. According to DNAinfo​, Keef's new child is named Sno Filmon Dot Com Cozart, the middle name a painfully obvious nod to his label FilmOn.

The news was announced via a FilmOn spokeperson who claims that the name was chosen "in order to promote" Keef's upcoming album. "Alki David has announced that Chief Keef and his newest baby mama have agreed to name the newborn Sno FilmOn Dot Com Cozart in order to promote the release of Sosa's double album Bang 3 with FilmOn Music and MondoTunes on September 18," FilmOn told DNAinfo via an official statement. As DNAinfo reports, FilmOn is owned and operated by David, a Greek billionaire and heir to a Coca-Cola bottling fortune.

Listen to DNAinfo's audio story about Keef's weird new promo below.