Show caption Sharing E Umbrella did not institute a penalty for customers who failed to return an umbrella. Photograph: Anthony Wallace/AFP/Getty Images China Brolly bad show: Chinese sharing startup loses 300,000 umbrellas Despite Sharing E Umbrella’s initial setback, the company’s founder still plans to roll out 30 million umbrellas across China by the end of the year Benjamin Haas in Hong Kong @haasbenjamin Tue 11 Jul 2017 01.12 EDT Share on Facebook

Share on Twitter

Share via Email 3 years old

In China the sharing economy seems to have met its match after a startup that rented umbrellas in 30-minute blocks lost nearly all of its stock in just three months.



The company Sharing E Umbrella required a deposit of £2.20 per umbrella and charged about 6p for every half an hour of use, deducted from a minimum top-up of £1. Each GPS-enabled umbrella cost the company about £6.85.

In theory users would scan a code with their smartphone and receive a code to unlock a combination lock built into the handle. There was no penalty for an unreturned brolly, a factor that could explain the high incidence of missing umbrellas.

Despite Sharing E Umbrella’s initial setback, the company’s founder still plans to roll out 30 million umbrellas across China by the end of the year, according to local media.

“We were all baffled by the model of dockless bike sharing; it made users think anything on the street can be shared now,” said founder Zhao Shuping, according to The Paper, a state media website. “But umbrellas and bicycles are not the same: a bike you can park anywhere but an umbrella needs a stand.”

Sharing E Umbrellas investors are sure to be disappointed – in May the company received £1.1m in funding. And it is not the only firm pushing the brolly-sharing revolution, with at least three other Chinese startups launching around the country.