Tragedy struck the family of former Mountain View High, Arizona State and Cardinals star Todd Heap last month.

Heap accidentally ran over and killed his 3-year-daughter Holly during the afternoon of April 14.

Less than a month later, the Heaps are using their horrible experience to encourage others to be kind.

Wednesday, May 3 would have been Holly Heap’s fourth birthday. The Heaps have started the #HugsFromHolly campaign and are encouraging people to go out of their way on Wednesday to be kind.

From the HugsFromHolly.com website:

Holly was known to give the best hugs, and her love for everyone and everything in life was contagious. Let’s spread this joy as we scatter sunshine in Holly’s honor on her birthday. Here’s how YOU can get involved on Wednesday, May 3: 1. Wear PINK in Holly’s honor 2. Make a plan to share hugs and spread love & joy through random acts of heartfelt kindness for those in your community. Smile more. Compliment somebody. Write a kind note. Share treats (or chicken nuggets). Do a free lemonade stand. Leave a bigger tip than usual. Pay for the person behind you in the drive-thru. Donate a book in Holly’s honor. Turn up the music and dance… the list is endless. Be creative! 3. Capture your family spreading joy and post your pictures using the hashtag #hugsfromhollyday

Donations can also be made on the website to the Holly Heap Memorial Fund.

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