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TORONTO — Canada’s largest telecommunications group is getting mixed reviews for its plan to follow the lead of companies like Google and Facebook in collecting massive amounts of information about the activities and preferences of its customers.

Bell Canada began asking its customers in December for permission to track everything they do with their home and mobile phones, internet, television, apps or any other services they get through Bell or its affiliates.

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In return, Bell says it will provide advertising and promotions that are more “tailored” to their needs and preferences.

“Tailored marketing means Bell will be able to customize advertising based on participant account information and service usage patterns, similar to the ways that companies like Google and others have been doing for some time,” the company says in recent notices to customers.