Carolina Panthers quarterback Cam Newton is also dominating the conversation at the betting windows in Las Vegas, as he's the odds-on favorite to be named MVP of Super Bowl 50.

It is the first year that Nevada sportsbooks have been allowed to accept wagers on the Super Bowl MVP.

Newton is listed at odds of 5-7 (-140) at William Hill, where 48 percent of the money in the Super Bowl MVP pool was on Newton as of Monday evening. No other player has attracted more than 9 percent of the money in the pool.

Odds to win Super Bowl 50 MVP Cam Newton is the heavy favorite to be named MVP of Super Bowl 50, according to the Westgate Las Vegas SuperBook: Player Odds Cam Newton 5-7 Peyton Manning 7-2 Luke Kuechly 15-1 Jonathan Stewart 20-1 Greg Olsen 20-1 C.J. Anderson 20-1 Demaryius Thomas 25-1 Von Miller 25-1 Emmanuel Sanders 25-1 Ted Ginn Jr. 35-1 Josh Norman 40-1 Corey Brown 40-1 Ronnie Hillman 50-1 Owen Daniels 50-1 DeMarcus Ware 60-1 Devin Funchess 100-1 Graham Gano 100-1 Brandon McManus 100-1 Aqib Talib 100-1 Derek Wolfe 100-1 Kurt Coleman 100-1 Field (all others) 10-1

Denver Broncos quarterback Peyton Manning is the second favorite at 7-2, but both Panthers linebacker Luke Kuechly (15-1) and Broncos defensive end Von Miller (20-1) have received more bets than Manning.

Only Newton has drawn more bets than Kuechly.

Quarterbacks have won the MVP award in 27 Super Bowls, including five of the last six.

Newton is also the favorite to the score the game's first touchdown. He's listed at 7-1 at Vegas sportsbook operator CG Technology.

"They're betting over on all the Newton prop bets," CG Technology vice president of race and sports Jason Simbal said.

The Nevada Gaming Control Board prohibits betting on events that are determined by a vote or do not have an official on-field result, unless those events have been specifically requested and approved for betting. The books can take action on the Super Bowl MVP until 6 p.m. ET Sunday, 30 minutes before the game kicks off.

Caesars Palace's sportsbooks said the MVP bet has been extremely popular, and even a few longshots -- including Broncos tight ends Owen Daniels and Vernon Davis -- are getting interest.