I’m very bullish on LinkedIn, especially for publishers like The Times. We want to reach readers who are looking for stories to help them be better at their jobs and more knowledgeable about their industry. LinkedIn helps us reach those readers, often in really targeted ways.

Recently, for example, LinkedIn editors sent a story by Karen Weise, one of our tech reporters, about Amazon workers pushing the company to be more climate conscious to everyone on the platform who worked for Amazon. As an audience editor, I found that really exciting.

In the same vein, I’m really curious about how we can use Slack to reach this same kind of reader. Professional people are staring at Slack all day long and sharing stories relevant to work (also stories not relevant to work, but that their colleagues may find entertaining).

It’s the “dark social” of 2019, and I’m excited to crack the code. I’m thinking of it as a first step on our path to figuring out how The Times should be distributed on other messaging platforms like WhatsApp and Line.

What advice would you give to aspiring writers who are trying to get exposure for their work online?

This is a no-brainer. Every writer should know where his or her readers are and how best to reach them. Owning your distribution channels is the single most important thing a writer can do to reach the right audience. Moreover, it helps when you’re speaking to an audience that can, in return, generate story ideas and give you tips.

Practically, this means figuring out which communities on Reddit are talking about your beat. Or being aware of which Facebook groups are most active in your area of coverage. Most writers are already on Twitter, and they probably should be. Twitter is an important place to reach other writers and to network. But if you want to build a readership, you need to know where your noninfluencer readers spend their time.