In 1996, McDonald's set out to target more educated taste buds in a massive advertising campaign for its newest burger creation. We watched while Ronald McDonald golfed, danced, and leisurely hung out with real-life grown-up humans, instead of the puffy Mayor McCheese and that bunch of wacko puppets. Supposedly the Arch Deluxe, with the "Adult Taste" would appeal to those dancers and golfers and anyone else with a sophisticated palate. But let's face it, we're not talking Beef Wellington here. The Arch Deluxe was just a hamburger after all, with only a couple of elements that set it apart from the other menu items. The big difference was the creamy brown mustard spread on the sandwich right next to the ketchup. And you were able to order the burger with the optional thick-sliced peppered bacon. But the pitch didn't work out the way Micky D's had hoped. Sales of the Arch Deluxe were disappointing and the Arch Deluxe was soon a Dead Food. Good thing I cloned this burger when I did.

Source: Even More Top Secret Recipes by Todd Wilbur.