The Japanese distributor Shochiku began streaming the full trailer for the first Fairy Tail anime film, Gekijō-ban Fairy Tail: Hōō no Miko (Fairy Tail the Movie: The Maiden of the Phoenix), on Friday. The key phrase of the film is, "Magic causes people misfortune?"

The film revolves around a mysterious girl named Éclair who appears before Fairy Tail, the world's most notorious wizard's guild. She lost all of her memories, except for the imperative that she must deliver two Hōōseki (Phoenix Stones) somewhere. The stones may spell the collapse of the magical world, and Natsu, Lucy, and the rest of the Fairy Tail guild are caught up in the intrigue.

Hiro Mashima, the creator of the original Fairy Tail manga, is in charge of story planning and visual design for the film's all-new plot, and he is also drafting the guest character designs and image concept art. Masaya Fujimori (You Are Umasou) is directing, and Masashi Sogo (Fairy Tail, Bleach , Rurouni Kenshin) wrote the screenplay.

The Fairy Tail film will open on August 18 in Japan. Ticket sales have already begun, and advance tickets come with "Hajimari no Asa" (The First Morning), a 30-page limited-edition special comic prologue penned by Mashima.