Here's a good lesson to marketing departments everywhere that sponsoring a trending topic on Twitter does not guarantee you positive buzz — just, well, buzz. Subway's decided to buy the hashtag #SUBWAYAllStarBBQ on Tuesday (for Twitter neophytes, companies can pay to have a hashtag of their choosing listed as a top "trending topic") to promote its new BBQ Pulled Pork sub. And while we've got nothing against pulled pork — nothing at all — it has yielded some pretty negative chatter.

For instance, something tells me that these tweets sporting #SUBWAYAllStarBBQ were not what the sandwich chain had in mind for their marketing dollars:

We'll try that sub on for size and report back soon....

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