According to their site:

The World’s Only Personalized Wine Club

Each month we’ll make new recommendations for you based on your Palate Profile. Go with our suggestions or make your own selections from our ever-changing assortment.

Exceptional Wines Starting at $13/bottle

A Club W monthly Experience starts at 3 bottles a month for $39 + $6 flat rate shipping. Club W covers shipping on orders of 6 or more bottles!

These bottles will have different prices. The following is the cost of the bottles I received for this month.