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A new ranking shows the University of B.C. was the seventh most popular Canadian school and the top B.C. school for sugar baby arrangements in 2018.

A total of 121 UBC students signed up to become sugar babies last year, bringing the school’s total of participating students up to 359, according to SeekingArrangement, which markets itself as the world’s largest sugar daddy “luxury dating” site.

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A sugar baby is a younger partner, more commonly a woman, who receives gifts and money from a sugar daddy, typically an older male professional, in exchange for her companionship and affection. Sugar baby and sugar “momma” arrangements are also common on Seeking Arrangement.

The arrangements generally involve full disclosure of romantic and financial expectations at the start of the relationship.

Photo by SUBMITTED / SEEKING ARRANGEMENT

SeekingArrangement’s CEO Brandon Wade cites a 40 per cent tuition increase over the past decade as one of the reasons the sugar baby/daddy arrangement has become popular among Canadian university students.