hulu.jp screenshot by CNET

Hulu's Japan business will be acquired by Nippon Television Network Corporation, Hulu announced this evening.

In a blog post Thursday eve, Hulu said that once the deal closes, Nippon TV will take on day-to-day operation of Hulu's Japan site, as well as management of the business. However, "Hulu will be licensing our brand and technology and will continue to provide services to the Japan business -- loyal fans of the service will enjoy the same seamless user experience," Hulu said.

Nippon TV also will be adding some of its content to the site, with details to come down the line.

Terms of the deal were not disclosed.

"We have now reached a point in the growth of the business in Japan where we feel the best path forward is to sell the company to a strategic buyer," Hulu said, noting that in the less than three years of its existence, the Japanese branch of the business "has grown to include content from 50 partners, totaling more than 13,000 assets of TV dramas, movies, and anime."