When you tune in to the Super Bowl this Sunday, be sure not to miss the Dannon yogurt commercial in the third quarter.

No, not just because it’s the first time a yogurt ad has been shown during the Super Bowl.

The ad, for Dannon's Greek yogurt, Oikos, was directed by Lewis & Clark College student Remy Neymarc, 21, and the accompanying music is composed by 2011 Lewis and Clark graduate Jonah Geil-Neufeld.

"The Tease," as the ad is titled, features actor John Stamos getting his comeuppance when he won't share his yogurt. It has no dialogue, just a voice-over suggesting that Oikos is possibly the best yogurt in the world.

Neymarc is possibly the youngest director of a Super Bowl ad in the world. Guiness World Records is looking into the matter.

Neymarc, a keen videographer who hails from France, was set to graduate in computer science from Lewis & Clark this year but is on leave to pursue further directing opportunities.

Neymarc and his brother, Andrew, who also worked on the commercial, came to Dannon through Poptent, a social network for videographers, directors and filmmakers that connects companies with creative talent through selective crowdsourcing.

Poptent invited 35 of its top producers to make a video following Dannon’s brief – they each filmed a commercial using a stand-in for Stamos. Neymarc’s was chosen and reshot with Stamos.

Watch the video here. To see more of Neymarc's work go to www.neymarcvisuals.com

Rebecca Koffman