Hosler said podcasts are a natural fit, since many of the most popular national podcasts grew out of public radio, such as "This American Life" and "Serial." The station does them as staff and resources allow.

"We're learning from each one," Ekness said. "The nice part about that is that we also put them on the air, so it works for new audiences and audiences that want things on demand, and it's also working for our regular on-air listeners as well."

For now, the focus is on pledge week, which Hosler said is sometimes compared to a barn-raising.

"This is a week where we encourage people to participate," Hosler said. "The great thing about the station is we have no minimum membership. It truly is a community effort, everyone chipping in what they can to keep this station on the air. And I love that on the station. You get pledges of $12, you get pledges of $120, you get pledges of, you know, $1,200. It all makes a difference and it all gets pooled into that big fund so that we can keep this great service available for all of our listeners."

To donate, call 800-325-1565, or go to mtpr.org.

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