One of the main rules of blockchain, especially when it comes to new projects, is that communication, adoption and overall growth are far more important than any single piece of technology or code. Most people fail to realize this early on and get burned. I've seen projects with tech that made my head go for a loop, tech that runs circles around bitcoin, ethereum, and neo. But when it came time for them to hit exchanges or grow they hit a very low plateau failing to really break past the top 1000 on coinmarketcap even. I've seen people seemingly smacking their head against the wall as they invest in these coins because of amazing tech, but then not going anywhere because they failed to understand that in the real world, blockchain and cryptocurrency have to be more than fancy tech.

The team behind XMAX has a novel idea, provide a simple but fast platform specifically designed to cater to gaming and entertainment. This was their first and smartest moment, picking niches they could cater to and optimize around. Their tech all around us that they can implement to really pull this off and from what I've read the teams on their way to turning up their game-chains on the main net very soon if not already, and that's great from a tech standpoint.

However, that's not what sets them apart in my mind from the deluge of other crypto-groups and crypto-companies. No, it's not their tech or even their niche that has me believing the team can go far and has a great chance of outperforming many of the big names we hear about on a daily basis in Reddit and Twitter. What has started to give me the insight that this team might be really going the distance is their attention to information distribution.

I said above that communication, growth, and adoption are the most important aspects of cryptomarkets as we move toward mainstream adoption, more so than technology. The reason for this is word of mouth will eventually be the biggest driving force, it's the force that drives companies like EA, Activision, and others, to change and adapt. Consumer demand is what drives adoption. But that adoption grows from somewhere it grows from an initial cult following in most cases. If you analyze all the best coins they have a strong community build around them that community came from the fact that the best coins are open and communicative with their followers and work to actively improve their channels of communication and development so the community always has something to be excited about and to look forward to.

With the XMAX team, this has never been more apparent than the last several weeks, with the announcement of major technology improvements and additions to the mainnet the team has done what can only be described as an astonishing job of keeping their community well informed and right with the development team every step of the way. Most crypto groups these days barely take the time to post monthly updates, the team behind XMax was always ahead of the pack in that aspect with their team dedication to putting out weekly updates to make sure everyone in the community was along for the ride. Taking that to the next level recently the team moved to have daily updates, allowing the community to really thrive and evolve, with the team actively posting not just text updates on things as they evolve but video updates as well. It's easy to see that a team like this that puts so much effort into their media outreach is putting "communication" at the forefront of their business.

Time will tell if this evolves into the strong growth they hope it does, time will tell if the bustling community will sprout around the project, but one thing is for certain the team knows that the only way to draw in an active community is to have that open dialog and to really invite the average investor and developer along for the ride. The ability for investors to see on a daily basis just how much work and effort is going into the project and the dedicated team pushing to bring their chain to life should be a driving force to improve overall communication and to hopefully grow the community. If all goes as I expect it to with the team putting a solid effort into community building, we should see overall community participation and adoption grow, and that evolves into a word of mouth growth, with more and more people from both the investment and development side joining the community.

I really do wish more teams would take the time and effort to work on their community and longterm adoption and growth, and perhaps even a fraction less time hyping future tech ideas, and tech concepts. I could probably name a dozen projects that could take a few pages from the XMAX team's playbook to have drastically improved their overall product adoption.

If your interested in the teams daily updates and videos head over to their twitter and reddit so you can join the community and see what a really dedicated team with a solid goal for their niche can accomplish. As always the team's website, telegram and even their whitepaper area all available if your interested in some more information on where the team has been and where they plan to take their network.