Today Disney/Lucasfilm has officially announced the launch of the #GoRogue campaign of the Rogue One: A Star Wars Story toys and consumer products. LFL has partnered with a team of fans to write, direct and produce a series of animated shorts with the toys as the leading cast. Hit the jump for the official press release and the first video from the campaign with other shorts to follow in the coming weeks.

From Disney/LFL:

A team of Star Wars superfans today revealed the new toy line for the highly anticipated “Rogue One: A Star Wars Story” movie via a series of fan-made animated shorts launching on the Star Wars YouTube channel. As part of a competition in collaboration with creative network Tongal, a team was assembled to write, direct and produce the original, fan-made stop-motion shorts starring key toys from the new line to kick off a global social conversation with the hashtag #GoRogue. “These fan-created shorts are a tribute to the incredible content that the Star Wars community posts online every day,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “The Go Rogue campaign was designed with Star Wars fans in mind – we want them to be front and centre in the run up to ‘Rogue One’ by imagining and creating their own Rogue Stories.”

When Star Wars news breaks, many fans worldwide react by sharing their own videos online. According to new research , fans posted over 838,000 pieces of Star Wars-related content on YouTube in the past year alone, which is more than 2,296 per day and nearly 96 per hour. Star Wars fan-generated content is also incredibly popular, accruing more than 16.3 billion views in the last year – equivalent to everyone in the world viewing at least two fan created videos. “I’ve been a Star Wars fan my whole life so this is a dream project,” says James DeJulio, co-founder of Tongal. “It’s been amazing to see what an inspiration Star Wars has been to so many members of our creative community, whether that’s coming up with their own Star Wars storylines, or playing out scenes with Star Wars toys at home with their kids. I’m excited to share this ‘Rogue Story’ with the world as we celebrate the first standalone Star Wars film and the new characters and inspiration it brings to the Star Wars universe.”

The fan-created shorts showcasing the new line of “Rogue One” toys for the first time launches on the Star Wars YouTube channel today, with new installments rolling out through September. The team was lead by James DeJulio at Tongal, and the series was written by Kevin Ulrich and brought to life by stop-motion animators Dan MacKenzie and Tucker Barrie. The stories follow the adventures of “Rogue One” toys from Hasbro, LEGO, FUNKO, JAKKS Pacific, Mattel and Disney Store as they try to track down the building instructions to the LEGO Star Wars Death Star set which have been misplaced by the Empire. Fans can pre-order a handful of select items seen in the Rogue Stories from 2nd September at retailers including Argos, Amazon, Smyths Toys Superstores, Disney Store and disneystore.co.uk. The full range of new “Rogue One” and Star Wars products will be available globally on September 30. Join the global social conversation with the hashtag #GoRogue. Tongal’s creative network includes 120,000 writers, directors and animators across 150 countries. For more information, go to www.tongal.com.

Also several sites posted new exclusive images with toys from the highly anticipated first Star Wars stand-alone movie. Check them out:

From Yahoo:

From USA Today:

From Entertainment Weekly:

We’re exactly 1 month away from this year’s Force Friday, when the Rogue One toy line will officially start distribution.

UPDATE!

Hasbro also revealed some of their Rogue One toys, now officially:

You can read more about Hasbro’s toys at Wired.