Needham-based TripAdvisor has sent a cease-and-desist letter to the lead organizer of Boston’s “Straight Pride Parade,” writing that the group is infringing upon the company’s intellectual property rights by using its logo without permission.

The letter, addressed to John Hugo, president of the group Super Happy Fun America that is organizing the controversial Aug. 31 event, orders the group to remove a TripAdvisor logo that appears on its website under the “corporate sponsors” section.

The letter also says that the group’s statement that it is “in negotiations” with TripAdvisor as a “potential sponsor” is completely false.

Written by Bradford Young, one of TripAdvisor’s attorneys, the letter is filled with references to songs by Queen, Lady Gaga, Cher, Village People, Madonna and others.

“I’m Coming Out and saying this clearly: you are infringing upon TripAdvisor’s intellectual property rights,” the letter states.

The company said it chose songs that reflect equality and diversity, and that have been applauded by the LGBTQ community.

“These inaccurate statements, which I trust do not show your True Colors, infringe on TripAdvisor’s rights under the Lanham Act, and impinge upon our Freedom! to decide what organizations we want to associate our brand,” the letter continues. “Have A Little Respect and remove those statements. TripAdvisor and I Will Survive without being associated with your event.”

The “Straight Pride Parade” received a permit from the City of Boston in June.

Mayor Marty Walsh previously said that the city cannot deny a permit based on an organization’s values.

On the group’s website, Hugo states that “straight people are an oppressed majority” and that the group is fighting for the right of heterosexual people everywhere to express pride.

TripAdvisor is not the only company to order Super Happy Fun America to stop using its logo.

CNN reported that Netflix sent a strong and swift response to organizers after the company’s logo also appeared under the “corporate sponsors” section of the group’s website.

"You should know that we're unafraid of bullies," Netflix wrote in an email to the group. "Our legal department is here, it's queer, and it's telling you to steer clear."

Ride sharing service Lyft also sent organizers a letter demanding that they remove the company’s name, logo and branding from their website, according to The Boston Globe.