ALBUQUERQUE, N.M. – New Mexico United and Meow Wolf proudly unveiled an innovative new partnership on Thursday that included the reveal of the new USL Championship club’s home jersey for the inaugural 2019 season at Isotopes Park. The partnership between New Mexico’s professional soccer team and the Santa Fe based, world-renowned art collective is unique in the sports world, and represents the artisan culture prevalent in New Mexico.

“We are the only professional team in the world that is partnering with an art collective as a front of the jersey sponsor. Meow Wolf and New Mexico United are fiercely aligned when it comes to being agents of positive change for the state of New Mexico,” said New Mexico United Owner and CEO Peter Trevisani. “Bridging art and sport in this way is not just ambitious, its uncharted territory. Our partnership goes beyond soccer. We will be curating events together for games and for our community. We are creating a blueprint that will be followed by other teams in other cities and countries in the years to come.”

House of Eternal Return by Meow Wolf hosts half a million visitors a year in Santa Fe and was recently named the No. 4 Best Experience in The World by world-renowned culture magazine Time Out. Meow Wolf challenges a wide variety of paradigms as it invents a whole new form of storytelling, pays artists commensurate with our culture’s high-demand for art, gives generously throughout community, and always goes maximal.

“Sports and arts are quite aligned in my mind,” said Meow Wolf CEO Vince Kadlubek. “Both depend on the ability to envision and then act to create that vision. When groups of artists come together, they rise or fall in the same ways that great teams do—sacrificing the individual for the collective, supporting each other no matter how tough it gets. Both are able to bring fun, unity and inspiration to the community. New Mexico is world-renowned for arts and now is the time we go big in sports too, and New Mexico United is just the organization to do it.”