I work as a behavior designer and every day I try to cover as much behavior design and applied behavioral science content as I can find. While doing this, I handpick the best content and share it via my newsletter. However, all I really want is to make this content as accessible as possible, so from now on, I’ll also post monthly updates with the best content here on Medium.

So, here is a curated list of the best articles, links, and content related to Behavior Design from the last month. Enjoy!

Please 👏👏👏👏👏👏 if you find this list helpful

Issue #1

BEST ARTICLES OF THE MONTH

The Hidden Costs of Reminders

Instead of segmenting by demographics such as income level, gender, and age, companies and nonprofits should try to learn about user behavior and adapt reminders to their previous actions. The key is staying top of mind without pushing people away.

Christina Gravert — BehavioralScientist.org

The Behavioral Science Behind Choosing the Right Incentive

Companies often choose the wrong type of incentive when it comes to changing employee behavior, learn how you can avoid the same mistake.

Ingrid Melvær Paulin — Setsail.co

7 Steps to Understanding User Behavior: A Deep Dive

Adam Fard shares seven useful steps towards better understanding user behavior through an interesting blend of behavior design and UX design.

UX Collective — Medium.com

The Decoy Effect Is Making You Spend More Money, Without Realizing It

There’s one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable one. It’s called the decoy effect.

Gary Mortimer — Theconversation.com

A Marathon of Motivation

Chief Behavioral Officer shares what she learned from running a marathon — “Behavioral science has a lot to teach us about getting across the finish line.”

Charlotte Blank — Peoplescience.maritz.com

3 Methods to Influence and Change Users’ Behavior

Have you ever thought about why users do what they do when they interact with a product? Learn three ways to influence and change your users’ behavior.

Adam Fard — Medium.com

Decrease Friction and Add Fuel for Health Behavior Change

An insightful article introducing the “Friction and fuel framework”, a useful guide towards designing for behavior change in Healthcare and beyond.

Aline Holzwarth — Pattern.health