People for the Ethical Treatment of Animals (PETA) put up a billboard in Baltimore’s Inner Harbor featuring a picture of a blue crab with the message “I’m ME, Not MEAT. See the Individual. Go Vegan.”

“Just like humans, crabs feel pain and fear, have unique personalities, and value their own lives,” PETA Executive Vice President Tracy Reiman commented. “PETA’s billboard aims to give Charm City residents some food for thought about sparing sensitive marine animals the agony of being boiled alive or crushed to death in fishing nets simply by going vegan.”

However, Twitter users and locals reacted pretty much as could be expected to PETA’s efforts to get them to stop eating the Maryland specialty.

“I thought it was fake, honestly,” Tony Minadakis, owner of Jimmy’s Famous Seafood told the Baltimore Sun of the billboard. “I was shocked. It was pretty tone-deaf.”

PETA came to Baltimore thinking they were gonna save ...crabs? https://t.co/68Ef6QhScE — Kobe Bratzwurst (@The_DrSuave) August 23, 2018

Tell me one blue crab ur friends with and I'll stop eating them. https://t.co/Lb4Faj0Faj — Dan Rosenblum (@YesIamAPirate) August 23, 2018

.@peta logic...



?? Believe all kitty colonies (which they call ferals even though 90% are former pets who’ve been dumped) & pit bulls should be euthanized.



?? Run 1 shelter in VA with a kill rate over 90%.



?? But eating crabs is evil.



Oh. pic.twitter.com/I10OjBSnHV — Jimmy's Seafood (@JimmysSeafood) August 24, 2018

Siri, show me the biggest waste of advertising money you’ve ever seen.



Siri: AYE BRUH PETA PUT UP ‘SAVE THE CRABS’ ADS IN BALTIMORE LMAAAOOOOOO pic.twitter.com/6fh8YXVRXi — A West (@ayyy_west) August 23, 2018

Delmarva Now notes PETA’s rocky relationship with the Delaware, Maryland, and Virginia area after PETA employees accidentally euthanized a little girl’s healthy pet Chihuahua several years ago.

"That was a mistake," a PETA spokeswoman emphasized to them, "It never should have happened. That person is no longer employed by PETA."

There are apparently also hard feelings over PETA’s calls to put an end to the famous annual Chincoteague Pony swim after a horse’s accidental death.

PETA did score a win recently on another important issue for them. Nabisco "freed" animal crackers from circus-themed cage packaging, redesigning the packaging as an African landscape at PETA's request.