Meet Linjer, The Most Popular Leather Goods Startup You've Never Heard Of Linjer, an under-the-radar brand known primarily to people obsessed with minimalistic design, has generated $10 million after just three years of being in business. Founded by San Francisco entrepreneurs Jennifer Chong and Roman Khan, the brand has managed to cultivate a cult following of online fans who are willing to crowdfund their latest leather watch and bag designs, then wait months for them to make these products.