Four years after Up10tion debuted on the K-pop scene, the boy band enters the Social 50 chart thanks to a new album and increased attention following their members' participation on a popular TV show.

Up10tion debuts at No. 32 on Billboard's Social 50 chart dated Sept. 7, 2019. The 10-member boy band saw a majority of their activity coming from Twitter for the tracking week of Aug. 23-29, scoring 161,000 Twitter reactions and 75,000 Twitter mentions to bow on the ranking. The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube and Wikipedia. The chart's methodology blends weekly additions of friends/fans/followers with artist page views and engagement.

Up10tion released their new EP, The Moment of Illusion, on Aug. 22 which marked the band's first new music of 2019 as well as their first release since earning increased attention after members Kim Wooseok and Lee Jinhyuk competed on Korea's boy-band singing competition show Produce X 101. The popular program created created X1, the band who is currently at No. 2 on the Social 50 and sent their debut album and single to various Billboard charts this week, with both Wooseok and Jinhyuk developing a strong fanbase on the show.