May 13, 2019 (LifeSiteNews) — For Mother’s Day, snack manufacturing giant Nabisco chose a drag queen to promote its popular Chips Ahoy! cookies via social media.

In the 46-second Twitter commercial, Jose Cancel, who goes by the drag name Vanessa Vanjie Mateo, tells viewers to buy Chips Ahoy! cookies to celebrate Mother’s Day not just with your “real mama” but also with “your drag mama,” because “it’s their day today” too.

Cancel has previously been a contestant on Ru Paul’s Drag Race.

Nabisco’s troubling decision to enter the world of liberal social justice concerns as a means to increase cookie sales contrasts with their competitor, Keebler, whose cute little elves continue to promote their chocolate chip cookies to children.

“Yall know what we’re celebrating today? Mother’s Day,” begins Cancel, with packages of Chips Ahoy! arrayed around him. “And what’s a sweet gesture for you to do to your mama? — Your real mama, your drag mama, whichever mama, somebody, whoever take care of you, whoever you feel or consider your mama—it’s their day today.”

“Get those cookies,” Cancel continues to ramble. “It’s Mother’s Day. It’s time to celebrate. Love. All that. Cookies. Get ‘em, and if you don’t, how you gonna celebrate Mother’s Day?”

‘It’s the new chocolates,” declares Cancel, ending with a cat-like, “Neeow. ”

The backlash has been swift. Nearly 8,000 mostly negative comments have been posted to the Chips Ahoy! Tweet so far.

“I’d like to see the marketing whiz who thought this idea would yield more cookie profits. The only thing Chips Ahoy has succeeded at is confusing the bejeezus out of everyone,” wrote Steven Crowder of “Louder with Crowder” fame.

“This is yet another prime example of lefties making everything about themselves,” continued Crowder.

Gateway Pundit’s Jim Hoft tweeted, “Chips Ahoy Goes Full SJW - Promotes ‘Drag Moms’ in Bizarre Mother’s Day Advertisement.”

Chips Ahoy Goes Full SJW - Promotes "Drag Moms" in Bizarre Mother's Day Advertisement (VIDEO) @CristinaLaila1 https://t.co/a6ivQFjRMT via @gatewaypundit — Jim Hoft (@gatewaypundit) May 12, 2019

“Chips Ahoy hates normal, decent, moral people and their way of life,” said OnePeterFive’s Steve Skojec in a tweet. “If you still buy their crappy cookies, I suggest that you stop, and let them know.”

.@chipsahoy hates normal, decent, moral people and their way of life. If you still buy their crappy cookies, I suggest that you stop, and let them know. https://t.co/8r1lbKQuDL — Steve Skojec (@SteveSkojec) May 13, 2019

“Cookie company Chips Ahoy tries to be woke by advertising their products with a ‘drag mom’ on Mother’s Day,” observed John the Patriot. “Instead, they lose consumers who are demanding boycotts.”

Cookie company Chips Ahoy tries to be #woke by advertising their products with a “drag mom” on #MothersDay19. Instead, they lose consumers who are demanding boycotts.



Tough luck @ChipsAhoy... �� https://t.co/xvhRsroAJx — John the Patriot���� (@JohnandHimself) May 13, 2019

“Get ‘woke’ go broke,” said Donny the Christian book salesman. “Word of advice, don’t hire a 20 something SJW to run any marketing/social media. Just sayin.”

Get “woke” go broke. Word of advice, don’t hire a 20 something SJW to run any marketing/social media. Just sayin. — Donny the Christian book salesman (@TheWyattWayne) May 12, 2019

LifeSiteNews reached out repeatedly to Mondelez International, the American multinational corporation that owns Nabisco, for comment but received no response.

LifeSite wanted to find out:

Why did Nabisco choose use a drag queen to promote cookies sold primarily for consumption by children? Did Nabisco anticipate the backlash it is receiving? If so, did it decide the many customers who are troubled by the drag queen commercial are expendable? Does Nabisco regret using a drag queen to promote Chips Ahoy! cookies? Does Nabisco see itself primarily as a manufacturer and purveyor of delicious cookies? … Or is its primary mission to promote novel modes of human existence to children?

In addition to Chips Ahoy!, Nabisco also produces Oreos, Fig Newtons, Honey Maid graham crackers and Teddy Grahams, Ritz Crackers, Triscuits, Wheat Thins, Nutter Butter and a host of other cookie, cracker, and snack products.