Not sure Derek Jeter has even seen this much of Hannah Davis.

The 24-year-old girlfriend of the Yankees great earned the coveted cover of the 2015 Sports Illustrated Swimsuit Edition this week. Another inch lower, and it could have been Penthouse.

Ben Watts took the provocative shot while on location at Tennessee’s Blackberry Farm, not the first place that comes to when picturing ideal swimsuit venues. Nevertheless, it was third time’s a charm for Davis, who lost out on the cover in two prior appearances in the issue.

As you can see, skin levels have changed dramatically since Babette March earned the very first cover all the way back in 1964.

Sports Illustrated

While this latest cover might raise some eyebrows, it probably won’t have anywhere near the backlash that the 1978 issue did. That’s when Cheryl Tiegs, resplendent in a see-through fishnet suit, led to a record 340 subscription cancellations, to go with nearly 3,000 complaints.

Despite some of the backlash over the years, the Swimsuit Edition isn’t just a major win for the woman on the cover — the parent company itself has come to rely heavily on its popularity. Since it became a stand-alone issue in 1997, the Swimsuit Edition has earned more than $1 billion for Time Inc., according to Forbes. No other SI issue brings in that much.

As for Davis, she can expect a landslide of endorsement deals and contract offers, just like the Kate Uptons and Elle MacPhersons before her.

First stop, a proper late-night star turn for the Tonight Show’s unveil: