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Chuck Thompson, head of media relations for CBC English Services, said the language in the ad was regrettable but the public broadcaster was indeed looking for diversity.

“At CBC, inclusion and diversity is a priority. This means reflecting Canada and its regions as well as the country’s multicultural and multiracial nature,” says a letter the CBC provides casting agencies, forwarded by Mr. Thompson.

“As a part of our commitment to this priority, we are now reaching out to our partners in production to ensure that a concerted and documented effort be made … to cast actors who reflect Canada’s diversity,” the letter says.

“Our focus in this latest initiative is simply to ensure that our search to find the best talent is broad and inclusive.”

Said Mr. Thompson: “Regrettably, in this particular case, it’s clear that our language was not used but it will be corrected.”

As a part of our commitment to this priority, we are now reaching out to our partners in production to ensure that a concerted and documented effort be made … to cast actors who reflect Canada’s diversity

The show being cast was Patty and Mamma Yamma. In past Kids’ CBC shows, Mamma Yamma is a yam puppet who runs a fruit and vegetable stand in Toronto’s Kensington Market.

The casting call also offers tips for applicants.

“Make it your own and show off your personality. We’re not looking for someone to play a character, but to be himself,” it says. “The lighting and sound are key — we want to be able to clearly see and hear you, so shoot your audition somewhere quiet and well lit.”

Applicants must also submit a photo and résumé.

The audition script to be performed features a host talking directly to young viewers.

“Oh hi! I’m so glad you’re here!” the script reads. “It’s ‘Healthy Me’ week, and I was just about to do some exercises to help me get strong and healthy. Hey … why don’t you do them with me?”

The host then runs on the spot while ad libbing to the audience.

National Post