T20, the pacy and pruned avatar of cricket, is not the best way to judge the quality of a batsman. That's how conventional wisdom goes. And that's what Bipin Preet Singh thinks. "We are in the first session of a five-day test match," contends the cofounder of the second-largest mobile wallet company in India. "So let's not declare a winner before the game is over," says Singh, using a cricket analogy to explain the mobile wallet landscape in India after demonetisation . While the biggest and most-funded player in the segment, Paytm , might be in T20 mode with its advertisement and marketing blitzkrieg, Singh claims he will soon topple the leader.Conceding that Paytm might have a slight lead, Singh maintains that he is gunning for the No 1 slot. "The battle has just begun," he declares, adding that though MobiKwik had underinvested in the perception game, the company has been silently working on expanding its base. Singh points out how: over 9 lakh merchants were added on its payment network since November 8. Compare the numbers with what MobiKwik managed to do since September 2009 when it started: a paltry 1 lakh in seven years!Singh avers that while the rivals might have been focused on acquiring consumers through 'hefty' cashbacks, MobiKwik is working on a detailed roadmap to gain as much market share as possible. Take, for instance, its recent partnership with Amul to help users make payments at 7,000 Amul outlets and 3 lakh Amul multi-brand stores.A tie-up with National Association of Street Vendors to train over 30 lakh vendors is another step to gain currency across 25 states, says MobiKwik's Singh, who has rolled out 10,000 offline staff to activate merchants across India."The real business is not going to happen in the world of recharges or Domino's," he says, adding that it's the heart of India's economy , retail, brick and mortar and thousands of small cities and towns where the real action will play out. That explains the reason why MobiKwik launched a lighter version of its app which can even work in the areas where internet connectivity is patchy.Less than 1 MB in size, MobiKwik Lite can be downloaded even on smartphones with low net speed or by ones without a Google Play store account. The app is available in English, Hindi and Gujarati, and will soon be rolled out in 10 more regional languages for widespread adoption. Jitendra Gupta too is not bothered by the din around Paytm. "All the noise today is short-term distraction," says the managing director of PayU India, a digital payments provider. "We have chosen to be deaf for the time being to stay focused," he adds.Gupta, for his part, believes in building long-term business and focusing on something which most of the so-called big players have been conveniently ignoring: security. "We have been constantly focusing on ensuring world-class security standards while ensuring 100% uptime," he says, adding that digital payment is a marathon and not a race. Unfortunately, he lets on, what is happening in India is a race where the winner is the one who spends most and gets consumer attention.PayU India, which has over 26.5 million users and operates over 10,500 PoS terminals, has seen its offline business grow 6 times on a monthly basis. The online business too has grown twice claims Gupta."We want to stay away from this race," proclaims Gupta, quickly adding that his company - owned by South African media and internet giant Naspers - has huge financial muscle to play the burn game but doesn't believe in the futile strategy of cash back. "I don't believe in cash back as a way to engage consumers," he says.Recently Citrus Pay, which is owned by PayU, partnered with HPCL to drive cashless payments for LPG gas cylinders. The users get an SMS the day their cylinder is out for delivery, and can follow the link in the text message to make the payment via credit and debit cards, net banking or Citrus Pay wallet.Other wallet players are also focusing on their strengths rather than get bogged down by the aggression of Paytm. For instance, India's first mobile wallet Oxigen. With over 30 million wallet users and a retail reach of 150 million merchants, Oxigen claims to be only wallet player to offer payment solution including Aadhaar Enabled Payment, Rupay and other cards, UPI, recharges/bill payments under Bharat Bill Payment System."Our focus is more on what we can do rather than what others are doing," says Sunil Kulkarni , deputy managing director of Oxigen.Payworld, with a presence in 630 cities, and 80,000 villages across 23 states, has been tapping merchants in tier II, III towns, cities and rural areas. "Paytm is largely an urban phenomenon," says Praveen Dhabhai, chief operating officer of Payworld. "The game has just started."It seems, picture abhi baaki hai…