On Wednesday, Minnesota United announced it would be switching to 100 percent digital ticketing in 2019. The change comes as the club moves into its own stadium, Allianz Field. It follows a trend for the major U.S. sports leagues, as counterparts in the market such as the Vikings and Timberwolves rely on a similar type of non-printed tickets.



Reactions to the news was mixed.



As a fanbase already getting ready to move also wraps its head around digital ticketing, The Athletic spoke with MNUFC’s executive vice president and chief revenue officer Bryant Pfeiffer. A veteran of both NBA and MLS ticket sales, he was able to answer some common questions and explain the franchise’s decision to stop worrying and love digital tickets.



What caused the franchise to make this decision?



The switch to digital is pretty universal when you look across many industries, from airlines to hotels. It’s a heavy movement across all lines of...