You, too, can succeed just like these people have. . .

"Tiny Habits is the only method for change that worked for me." – Josef B. ​ "Tiny Habits is a roadmap to a better you." - Rob G. ​ "This is the most helpful self-help book I've ever read. As a performance psychologist, I love this approach." - Sarah H. ​ "It really feels like magic." - Ruth G. ​ "Tiny Habits is the most positive, realistic plan to change habits I've ever seen." - Lee J.



"Tiny Habits gives me hope. The best part is the immediate results in my life —within the first 48 hours!" - Jenna C.

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When you learn the Tiny Habits method , you can change your life forever

Hello, I'm BJ Fogg. I'm here to help you . . .

I’ve researched human behavior for over 20 years at Stanford University. ​ I've learned that only 3 things will change your behavior in the long term.



Option A: Have an epiphany

Option B: Change your environment

Option C: Take baby steps



Creating an epiphany is difficult. So rule out Option A unless you have magical powers—I don’t. On the other hand, Option B and Option C are practical. And they can lead to lasting change if you follow the right program. However, few winning programs exist.



So in December of 2011, I created a new way to tap into the power of environment and baby steps. I called it Tiny Habits®. Over 60,000 people have since joined in (and many more each month). The results from Tiny Habits are the best I’ve seen in any program.



My method is surprisingly simple, but the impact is big.