We launched Focus as a free content blocker for Safari on iOS back in December 2015. The idea was to bring control back into users’ hands. We wanted to let them dictate how they wanted to spend their browsing data, even if they weren’t using Firefox.

About a year later, we wanted to give the product an update. We wanted to experiment more on Mobile. But how?

What if we could give mobile users an app that only allowed private browsing? What would “success” or “failure” look like? How were we going to do any of this?

Eventually, we released the update (and it’s on the App Store!). We learned a few things and now we’re working on Firefox Focus for Android.