Baltimore Ravens quarterback Lamar Jackson has become a household name. After winning the 2019 NFL MVP award and guiding the Ravens to a league-best 14-2 record, Jackson has become one of the most prominent faces of the NFL. And with that recognition comes a lot of merchandise sales.

According to the NFLPA, Jackson ranked No. 3 in sales of licensed products and merchandise from March 1 of last year to Feb. 29 of this year. Only Kansas City Chiefs quarterback Patrick Mahomes and then-New England Patriots quarterback Tom Brady rank in front of Jackson; no other Baltimore player made the top 50.

It’s a testament to the work Jackson put in over the offseason to transform his game from his rookie season to his second year. Jackson came in as the obvious starter last season with clearly refined footwork and pocket presence en route to being just the second unanimous MVP in league history.

He’s once again back on the practice field, working out with Marquise Brown and Antonio Brown this offseason. Off the field, he’s filed suit against Amazon for selling unlicensed merchandise with his likeness and catch phrases.