The slogan isn't "utensil lickin' good" for a reason.

While out on the campaign trail, Donald Trump posted a photo on Twitter Monday evening that's prompting questions about his eating habits.

In the photo, Trump appears prepared to dig into a bucket of KFC fried chicken, mashed potatoes and gravy — but he won't be getting his hands on that chicken. He's using a knife and fork.

Many users commented on how the photo was an obvious ploy to appear more relatable, but that it clearly backfired.

Trump's supporter base is thought to be largely made up of working-class Americans, and the Republican nominee has been using every opportunity to try to convince the public that he's a "man of the people."

Great afternoon in Ohio & a great evening in Pennsylvania - departing now. See you tomorrow Virginia! <a href="https://t.co/jQTQYBFpdb">pic.twitter.com/jQTQYBFpdb</a> —@realDonaldTrump

Reactions

Replies to Trump's tweet were swift and unmerciful.

The US Constitution clearly states that KFC is 'finger lickin' good', you cutlery-wielding nonce. <a href="https://t.co/qyTLtjJkqM">pic.twitter.com/qyTLtjJkqM</a> —@jothornely

<a href="https://twitter.com/realDonaldTrump">@realDonaldTrump</a> Posing with fast food junk because he THINKS that's how/what all us minions eat. Telling voters **I'm Like You**. LMAO —@barnabas1998

.<a href="https://twitter.com/realDonaldTrump">@realDonaldTrump</a> Certainly every American can relate to posing with uneaten peasant food before having a $750 in-flight meal from Per Se. —@NickAmadeus

.<a href="https://twitter.com/realDonaldTrump">@realDonaldTrump</a> You know, it would probably make you more relatable if you pretend-ate your KFC AT a KFC instead of your private jet. —@jawillie

Pandering

Some Twitter users suggested the photo was an attempt at courting the black vote.

Trump: we're taking a hit on black vote.<br>Advisor : lets take a picture of you eating Kfc <br>Trump: "tremendous idea"<br><br> <a href="https://t.co/oBAEvMxkEb">https://t.co/oBAEvMxkEb</a> —@Meta4cal

No one has better fried chicken than Hair Force One! This I promise you! I LOVE the Blacks! <a href="https://twitter.com/realDonaldTrump">@realDonaldTrump</a> <a href="https://t.co/99IjQDkLoE">pic.twitter.com/99IjQDkLoE</a> —@realDenaldTrump

Trump's cutlery

This isn't the first time Trump's been mocked for the way he eats. Back in May, he drew criticism for posting a photo of himself eating a Taco bowl during Cinco de Mayo. He and Sarah Palin irritated New Yorkers in 2011 when they pulled out cutlery while eating pizza together at Famous Famiglia in Times Square.

Trump explained why he was using cutlery that day in a video posted to YouTube in 2011.

"This way, you can take the top of the pizza off," Trump said in the video. "I like not to eat the crust so that we keep the weight down."

Though he hasn't yet acknowledged the responses to the KFC photo, one person tweeted that it's only a matter of time before Trump puts his signature spin on the negative reaction.