A Vanity URL is a descriptive, memorable and pronounceable URL usually used for forwarding content, redirect URLs from one location to another. In the simplest terms, a Vanity URL is a long URL converted into customized short link also known as a Branded Link and a Custom Short URL.

Vanity URLs contain a domain name with your brand or a relevant keyword for your business. These URLs can be used is a multitude of places such as social media, print publications, and offline marketing.

Vanity URLs are created to build trust and help you gain your Marketing goals. In order to do this, they should be used correctly. Here 3 rules you should follow when you are using your Branded Links: