A slice of Melbourne Victory is for sale with doors open to everyday fans to buy a stake in the club, for as little as $500.

The 35 per cent share-offering has been valued at just over $10m, which would price the A-League’s biggest club at $30m.

Professional services firm Deloitte, which is handling the share-offering, is commencing a national advertising campaign tomorrow in newspapers and online.

Though not being driven by the club, the ‘people’s club’ strategy clearly pits itself as the polar opposite of cross-town rivals self as the people’s club in the wake of Melbourne City’s $11.25m sale to Manchester City’s owner Sheik Mansour from the United Arab Emirates.

Former board members and long-time supporters and sponsors Robert Belteky and Harry Stamoulis - and several minority shareholders - are selling their shares.

Board member Mario Baisin, owner of Metricon Homes, is the club’s biggest shareholder while chairman Anthony Di Pietro will be a clear second with Stamoulis departing.

Contrary to suggestions the club may be sold to Liverpool or Asian investors, the decision was made to offer the shares to the public.

Victory _ an unlisted public company _ has just under 50 shareholders, many of whom joined when Geoff Lord was chairman, but that number is expected to grow after the share-offering.

“I stepped down from the board two years ago and my business is growing here and internationally and Harry is stepping down for similar reasons,’’ Belteky told the Herald Sun.

“It’s a chance for supporters of the club to have the opportunity to have a say in the future of the club by becoming a shareholder and owner of the club.

“The future of the game is bright, the league has never been stronger and in February FFA extended A-League licenses until 2034.’’

Whatever the outcome, Victory will finally have a definitive value.

A-League insiders _ Victory officials included _ were privately surprised that Melbourne Heart was sold for $11.25m, while many believe Paul Lederer and Paul Ramsay got Western Sydney Wanderers for a bargain at $11m.

Deloitte is pitching the 4.5m shares at $2-2.50, while they’re willing to negotiate with anyone seeking to buy more than 50,000 shares.

Victory, who are expected to exceed last season’s membership base of 22,021, are expected to post a $1m profit this year.

They made a $255,000 profit from about $14.4 million revenue in 2013.