AUSTIN (KXAN) — While Austin is the known as a healthy city, 60 percent of its residents are overweight or obese, according to the American Heart Association.

The AHA is announcing a new initiative called Plus Color that is aimed at making fruits and vegetables more accessible for people across the country.

Joining us in the KXAN studio is Dr. Peter Monteleone with Plus Color.

Starting on Friday, Sept. 23, the AHA and SUBWAY restaurants, with support from the Hass Avocado Board Fresh Avocados Love One Today, will launch Plus Color nationally with Dylan Dreyer of the Today Show.

“The launch is designed to encourage Americans to add more fruit and vegetables to their diet and to better understand the critical benefits this change can mean,” said Dr. Monteleone.

You should eat four to five servings “of color each day,” said Dr. Monteleone. “One whole medium-sized fruit is considered one serving, and one cup of raw leafy veggies will also give you a full serving.”

Eating with the seasons seasonal fruit and veggies can make adding color to your diet more interesting, according to the initiative. October brings new seasonal produce like oranges, apples, pears, pumpkins and sweet potatoes.