How To Collect Feedback For Your Startup When You’re Terrified Of Rejection

The practical guide to collecting feedback as a mortal human who cares about what people think

One of the most impactful things any business can start doing today is asking their customers, and their competitor’s customers for feedback.

One of the most impactful things that most startup founders don’t do is talk to their customers, or their competitor’s customers.

Why? Let’s talk about the reality of life.

People hate rejection.

I hate rejection.

Everyone tells me that I shouldn’t hate it, that failure is a sign of success, but most of the time it’s hard to rationalise yourself out of it.