We all want to buy cruelty free makeup and beauty products, but many times the problem is that we don’t have time to do research on brands before buying. We hope this cruelty free brands beauty list will help you find products that have not been tested on animals. One issue with finding truly cruelty free brands is that beauty brands can call themselves “cruelty-free” if they do not test their finished products on animals, but they can still buy ingredients from suppliers who are conducting animal tests.

Leaping Bunny is the gold standard for cruelty free beauty products in the US (and via Cruelty Free International in other countries), but not all cruelty free products have registered with Leaping Bunny. PETA is another well-known organization that certifies cruelty-free and vegan brands. Choose Cruelty Free is the standard for Australia. We have done our best to include only companies that are completely cruelty-free, but it is impossible to know if brands are telling the truth. We investigate and ask A LOT of questions before adding brands to this list. As with everything else, it is always wise to do your own research.

For those of you who are asking about post market animal testing in China (and companies like First Aid Beauty, Wet n Wild and Physicians Formula who sell in China), please read this post.

What about cruelty-free brands owned by parent companies who DO test?

We believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. If the parent companies see the successes of their brands who do not test, it’s a win. It’s also a win for the animal-friendly companies to get larger distribution in mass channels by being involved with huge companies. That’s our personal opinion here at My Beauty Bunny and we invite you to make up your own mind on the matter! Please note companies change their policies all the time – if you have information about a brand that is no longer cruelty-free, please contact Jen.

Not sure if a brand is cruelty-free? Click here for my list of ways to find out if a brand is cruelty free and the precise questions you can ask for a complete answer. Please note that links below may be affiliate links which add no additional cost to you, but help to pay for the hosting and management of this site.

Cruelty-Free Brands List

Last Update: Sept 16, 2020

(Please note: we do our best to keep this list updated, but please contact brands directly or visit Leaping Bunny or PETA for up-to-date cruelty-free certification information.)

Click to Expand each Cruelty-Free Brand List (Click “More” to see the full lists.):

* Vegan ♥ Leaping Bunny certified ♦ PETA certified ♣ Owned by a parent company that is not cruelty-free