SNK Playmore establishes SNK Entertainment New subsidiary created "to bring back many of our once dormant IPs" with game development and licensing opportunities

Brendan Sinclair North American Editor Wednesday 24th February 2016 Share this article Share

Companies in this article SNK Playmore

The king of fighters is looking at another comeback. SNK Playmore this week announced the formation of a new subsidiary, SNK Entertainment.

Based out of its parent company's offices in Osaka, Japan, SNK Entertainment will have a few areas of focus. It will contract and develop new digital entertainment (including video games), but it will also work to ramp up activity surrounding SNK's library of intellectual properties with "new and exciting sublicensing opportunities and collaborations." Some of the bigger names in that library of IP include Metal Slug, the King of Fighters, Fatal Fury, and Samurai Shodown.

"SNK Entertainment has been formed to bring back many of our once dormant IPs, and serve as a starting point for the development of new SNK digital content, collaborations, license business, merchandise, etc., and the creation of a wide variety of content both reinforcing and bringing the SNK Brand back to the forefront going forward," the company said.

The new subsidiary comes on the heels of a change in ownership. Last August, Chinese outfit Ledo Millenium paid $63.5 million for an 81 percent stake in the company. At the time, CEO Zheng Jianhui said he wanted to follow the Marvel formula with SNK's IP.