What is BAT ?

The Basic Attention Token (BAT) is an Ethereum-based digital advertising token.

The mission of the BAT team is to fix the broken state of the current digital advertising space in which users are unknowingly tracked, publishers are having trouble monetizing content, and advertisers are constant victims of fraud.

BAT cuts out the middlemen from the advertising process. Users are paid for their attention watching ads, and publishers receive the majority of the ad revenue directly. Additionally, advertisers gain a better ROI and more accurate data to analyze using BAT.