Although hailing from a photography background, 3D animation has always been point of interest for Jon Emmony, a London-based digital artist and art director. It all began during his photography studies at university, where he followed his pursuit of the visual arts – a passion that was first spurred on during his childhood. “I used to draw a lot,” he tells It’s Nice That, “but the immediacy of photography excited me.” So much so that his uncle gifted Jon his first digital camera – and soon enough he was experimenting with his own imagery on the computer, utilising the new influx of technology and programmes such as Microsoft Paint to make his edits.

“I grew up in a period when the internet was being introduced to our everyday lives and this was a big influence on me,” he continues to explain, expressing how he experienced firsthand this shift from pre- to post-internet, and all of the worlds to which he was then exposed. After dabbling in these new-found possibilities made available through the web, Jon graduated and interned at SHOWstudio, before being offered a full-time position as the digital art director. “I taught myself 3D animation via Youtube tutorials there and began feeding that into my work. I then left to become freelance across fashion, music and art projects.”

Now freelance, Jon has been able to lend his digital skills to a wide mix of projects, working with the likes of Balenciaga, Nowness, Dazed Beauty, Selfridges, Nike, The Horrors and Novembre Magazine. He describes his work as one that involves an infinite amount of possibility; “there’s really no limit to what can be done,” he adds, “which can be a blessing and a curse.” Much of what he produces is derived from a concept, before realised into an expansion of ‘real-life’ – a process that he refers to as “world-building”. He adds on the matter: “My most effective projects, I think, walk the line between the real and digital – the mid-zone that is a little uncomfortable.”