It was announced today that production on the new Child’s Play reboot has begun in Vancouver.

At the same time, Entertainment Weekly released a tease of the new Chucky doll for the movie.

The film is not endorsed by franchise creator Don Mancini who said he is worried a remake would “muddy” the brand.

Lars Klevberg will be helming this newest incarnation and told EW that he wishes Mancini was on board.

“Everyone is a huge fan of Don Mancini,” said Klevberg. “[If] he was making this movie with us it would be really amazing, but we understand he has his reasons. We are extremely grateful to him and will always be. He’s someone I look up to.”

But Mancini is moving forward with his own projects within the universe he created and will produce a Chucky television series and more sequels.

As for Chucky’s new look, Mancini, as gracious as always has remained poised, invoking a Mariah Carey meme in a social media post: “I don’t know her.” A famous reference to shade made by Carey toward Jennifer Lopez.

But this new film shouldn’t worry about what Mancini thinks, it is the fans who will have a final say and fandom rarely applauds a reboot or remake of any kind.

Historically speaking, updates or re-imaginings of a franchise favorite aren’t well received, take for instance Nightmare on Elm Street, or Poltergeist.

Mancini has become a horror icon in the industry just as much as George Romero or the late Wes Craven has, and his Chucky is a beloved family member of other famous movie monsters.

Time will tell if the Chucky in this reboot will be adopted by fans, or thrown out with the bath water.

Either way, we will keep you posted.