PUNE, India, January 22, 2016 /PRNewswire/ --

According to the Global Card Printers Market 2015-2019 report, the ASP of card printers is declining due to the increased penetration of various cards such as IDs and licenses in almost all educational and government sectors, including industrial and commercial. The declining ASP will lead toward a cost benefit for the card manufacturers such as IDs, financials, and others. Moreover, the improved printing technologies such as inkjet and expected investments in R&D by the manufacturers will lead to the lower manufacturing cost of printers.

Complete report on card printers market spread across 46 pages, analyzing 3 major companies and providing 20 data exhibits is now available at http://www.reportsnreports.com/reports/458656-global-card-printers-market-2015-2019.html.

The market research analyst has estimated the global market for card printers to surpass USD 72 billion by 2019. High market value of the global card printers market can be attributed to the enhanced efficiency, quality, and performance of printers, which results in its increased adoption in sectors like BFSI, educational, and IT during the forecast period.

Increasing usage of cards for payments and withdrawal is a key driver for the growth of card printers market. Recently, it has been observed that consumers prefer using debit/credit cards to make payments at retail stores, cafÃ©s, food chains, and restaurants. This recent change in the consumersâ preference towards cashless payments is increasing the demand for credit/debit cards across the globe. This augmented demand for credit/debit cards is expected to impel the market for card printers during the forecast period.

The global card printers market research report, analyst estimates the inkjet printers segment to account for more than 59% of the total market share by 2019. Consistent growth of this segment during the forecast period can be attributed to its rising demand from various application segments like ID cards, and personnel cards. Order a copy of Global Card Printers Market 2015-2019 report @ http://www.reportsnreports.com/Purchase.aspx?name=458656.

This market research identifies factors like the augmented demand for inkjet card printers and color laser card printers in the Americas to result in its high market share during the forecast period. This region is expected to account for more than 52% of the total market share by 2019 and factors like the growing preference for cashless transactions help to increase its market share during the forecast period.

This card printers market is highly fragmented and consists of companies that continually compete against each other to gain maximum traction in the market. These vendors compete on the basis of innovative technological features (inkjet/laser, digital), price, distribution channel, and global brand presence to increase their sales during the forecast period.

The leading vendors in the global card printers market are: Entrust Datacard, HID Global and Zebra. The other prominent vendors in the market are: Evolis, NBS Technologies, and Ultra Electronics.

Further the card printers market report, states that the frequent outdated technology increases the cost as high investments are made in the production and vendors face difficulties to stand by the customer expectations and or lose their share.

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