Chubb, a multinational insurance company, is to offer its clients in the UK the first ever "troll insurance." Chubb personal insurance policy holders will be able to claim up to £50,000 towards expenses that include professional counselling, relocation due to online abuse, or time spent off work.

Cyberbullying is defined by the insurer as "three or more acts by the same person or group to harass, threaten or intimidate a customer," the Financial Times reports.

The inclusion of cyberbullying into Chubb's policies is a result of a survey of the target audience and brokers.

"We see insurance as helping our clients get back to how they were before the incident occurred–whether it's an incident that affects their home or as a person," Tara Parchment, UK and Ireland private clients manager, told The Telegraph.

"So we still help to restore homes, cars and belongings that have suffered physical harm or damage, but increasingly it's about the person and how they cope."

Although the new policy is primarily tailored towards worried parents, adults who become victims of online abuse will also be covered. The policy money can be used to pay a reputation management team that would restore the person's public image, or even to hire a forensic specialist to trace the origins of the trolling.

Chubb's clients will be able to sign up for troll insurance with a policy renewal starting from January 1, 2016.

Correction: This story originally confused the Chubb insurance company and Chubb the lock and safety company. They are two separate entities and don't appear to be related in any way.