This Dove deodorant commercial, sent in by Emma H., is a nice, simple example of how women are taught that certain feminine performances are required. In the commercial, the woman wants to wear a sleeveless dress. Her comment is followed by the following text:

Emphasis on “has” and “of course,” of course.

Watch it:

This is the same Dove, of course, that markets itself with the “real beauty” campaign and is owned by the same company as Axe.