EXCLUSIVE: Armed with a treatment by Big Fish scribe John August, Disney is now looking to hire a screenwriter to give feature treatment to Tower Of Terror, long one of the most popular rides in its theme parks. Jim Whitaker is producing this, after he and August hatched an idea based on the theme park attraction and the studio sparked to their vision.

The premise: Five people in a posh hotel take an elevator and disappear after it is hit by lightning.

The theme park ride combines footage and narration by what sounds like the late Rod Serling doing a Twilight Zone episode, with a jaw-dropping elevator car that falls precipitously, and climbs back up. That classic anthology show isn’t part of this; indeed, it’s being developed as a freestanding movie at Warner Bros, produced by Appian Way with Joseph Kosinski. This will be a haunted house picture, and having a family brand tied to it might help it fare better than an original creation like Crimson Peak.