24 October 2017 00:00, UTC

According to the website focusing on cable networks, channels and technologies they use, blockchain is yet another interesting opportunity for broadcasters. As the article on Broadcasting & Cable tells, Comcast, Tegna and Dish are interested in blockchain solutions one way or another.

Comcast wants better audience targeting and upgraded premium features, while Dish wants to use cryptocurrency payments for premium accounts and counter fake news (presumably, with the distributed ledger of facts).

Meanwhile, CableLabs expert tells that in 2018, many cable companies would try blockchain out – although subtly, mainly focusing on management and delivery costs reduction. And, as those readers who regularly check fintech news know, blockchain is all about delivery costs reduction, especially in different supply chains. We have already seen examples in food delivery, maritime shipments, a French company even develops a special blockchain-based tracking system of replacement parts for planes.

While the technological advancements that telecommunication companies want to implement are clearly harder to make than a typical supply chain blockchain, these unusual applications of distributed ledger can potentially upgrade cable TV channels in America and later – beyond the Atlantic.

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