When the first shimmer of tinsel is spotted in store windows, we immediately make our list and check it multiple times. We wanted to take a closer look at the holiday mindset of customers and explore their ideas on gift-giving etiquette. Who will spend the most this holiday season: consumers in the East, Midwest, or West? Are couples obligated to exchange presents during their first year of dating? Should your kids send thank you notes? We surveyed 1,000 people to get a pulse on seasonal spending habits and gift-giving etiquette in the US. Let’s unwrap the results!