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What is PPC

The words PPC stands for “pay-per-click.” PPC is a form of advertising used by companies small, medium, and large. PPC Advertising is one of the best ways to grow and scale a business by putting your ads in front of the right people. Companies all over the world use popular platforms like Google and Facebook to scale businesses at a much quicker rate.

Pay-per-click advertising simply put allows you to only pay when someone clicks on your ad. That is extremely powerful when it comes to advertising. It isn’t like T.V or billboards anymore where you put your ad on the side of the road or in front of people watching T.V where it is hard to calculate how much money you bring in from that. WIth PPC someone can look at your ad for a month straight everyday 10x a day and if they don’t click on it you are never charged.

So you can see the power of this type of advertising? How hundreds of thousands of businesses are reaching new levels in their business faster because of pay-per-click advertising.

You hear a lot of complaining about big companies like Google, Facebook, Social media sites “stealing” our data. The reality is that it comes in handy for people like yourself. The business owners, VP of marketing, and marketers that want to get your product/service in front of the right people. All the data these companies soak up come in use for people like us. You can understand how much control you have when advertising and trying to target the right people. It is unbelievably powerful and is the most hyper targeted and will be the best way to advertise your business in 2020.

This type of advertising is for businesses looking to scale quicker.

Pay-per-click has proven to work over and over again. There are hundreds of thousands of case studies proving the power of PPC advertising. If you don’t do it you only have two reasons not to. You don’t want to grow your business or don’t believe it works, which after reading this post you should understand that it works.

Popular PPC Platforms

Who is PPC for

PPC is advertising for business looking to scale. There are a select few of people who may be interested in using PPC.

Business owners trying to grow their business.

High level marketers to help businesses grow

Companies that want to scale quicker

Companies that want to have a consistent channel for leads

Each one of these results in wanting to grow a company.

If that is you, read below and understand the benefits of using PPC for your business.

The Benefits

Hyper targeting – This is where you can target a specific group of people. With PPC you are able to target very specific. PPC advertising platforms offer exclusion of audience too, so for example, if you run a commercial real estate business and understand that 18-24 year olds aren’t your targeted age group. You can actually exclude them from seeing any of your ads which will increase the amount of quality clicks your getting and overall increase conversions and decrease fraudulent clicks.

Boost traffic to a desired landing page – Do you have a landing page that is optimized to capture and convert leads? With PPC most of the time you want to direct users to one page on your website and this will boost the traffic you get.

Do you have a landing page that is optimized to capture and convert leads? With PPC most of the time you want to direct users to one page on your website and this will boost the traffic you get. Increase sales (scale business much quicker) – Advertising works . You increase sales, leads, and have the opportunity to grow your business at a much faster rate.

– . You increase sales, leads, and have the opportunity to grow your business at a much faster rate. Control advertising cost – This is extremely important for businesses on a tight budget. With ad scheduling you are able to run ads any day and time you want. For example, if you own a dentistry and are open monday-friday 9:00-4:00 then you can run ads between that time. If you have a sales man that comes in two times a week, you can choose to run the ad only those two days.

This is extremely important for businesses on a tight budget. With ad scheduling you are able to run ads any day and time you want. For example, if you own a dentistry and are open monday-friday 9:00-4:00 then you can run ads between that time. If you have a sales man that comes in two times a week, you can choose to run the ad only those two days. Only pay when someone clicks – “Pay-per-click.” Paying when someone clicks is a huge advantage traditional advertising never had.

“Pay-per-click.” Paying when someone clicks is a huge advantage traditional advertising never had. Easy A/B Testing with very detailed reports – Do you want to see what keywords, time, demographic, etc is converting the highest. All of this is easily traceable in the PPC platform you use .

Do you want to see what keywords, time, demographic, etc is converting the highest. All of this is . Easy Remarketing – Remarketing is simply advertising to the people who did a specific action on your website. This could be just visiting your site, filling out a form, getting to checkout, and much more. You can re-advertise to people who acted a certain way on your website to increase the chances of them buying and coming back.

Remarketing is simply advertising to the people who did a specific action on your website. This could be just visiting your site, filling out a form, getting to checkout, and much more. to increase the chances of them buying and coming back. Consistent source of leads – Advertising isn’t spending money and losing it month after month. If you plan accordingly PPC advertising is the best way to keep a consistent amount of leads coming in month after month.

Conclusion

Seeing a result for your business depends on hiring the right company/person. There are many agencies out there that can provide a result for you. Some bad, some good, and many really good. Finding the right business or person to help you see profit month after month is the most important aspect of PPC advertising. I personally recommend seeking out an expert to help you run and manage your campaigns. This is because doing it yourself will take time, a lot of lost money, and frustration that simply your time is better spent doing other more productive things.

PPC advertising is for businesses looking to scale, this has been a proven way to grow businesses over the past decade and it is not too late for your business to get in on the action.

It takes courage to spend money on advertising month after month. But once you see results you will think, “Why didn’t I do this earlier?” I always briefly mention that advertising for the first time and finding someone you can trust takes a lot of courage. There is a lot of fraud in the digital marketing industry. Find a company that is proven or a person who does not put you in a long term contracts. At Max Conversion we do month-to-month contracts because we understand that if you aren’t happy with our service we don’t deserve your business.

If you have any questions or want to talk with Kyle Waters directly feel free to connect with me on LinkedIn and tell me what brought you!

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Max Conversion is a PPC agency located in St. Louis MO. Want to talk with a Max Conversion specialist and understand how to scale your business at a much faster rate? Contact a Max-Conversion Expert to get great advice for an affordable rate.