The American Family Association has petitioned against Walmart’s promotional video featuring a gay couple. (Photo: Walmart via Facebook)

The American Family Association is taking aim at Walmart after the superstore released a promotional video featuring two gay men.

After the company produced the second episode of a series called “Love is in the aisle: A dating show at Walmart,” which follows couples going on blind dates through Walmarts across the country, AFA president Tim Wildmon called on people to ask Walmart to remove it.

“It’s clear that Walmart is on the path of elevating homosexual relationships to the same level as the male-female model of marriage,” a post on the AFA site reads. “We have no choice but to ask our supporters to let the company know how they, the customers, feel about Walmart’s shift away from neutrality on this controversial issue to full support for same sex relationships.”

The post goes on to explain the “betrayal” that the AFA feels, saying it would expect this from a company like Amazon that has been “liberal from the outset.”

“This seems more like a betrayal from a well-known friend. Sam Walton is probably turning over in his grave,” the post reads.

The AFA included a petition asking Walmart to go “back to its founding principles” and “remain neutral on the controversial issue of homosexuality.”

Many of the comments on Walmart’s Facebook video, however, are from people praising the store for the representation of a gay couple.

“Love this acceptance, keep it up!!!!” one person wrote. Another joked, “I don’t think Walmart is a great choice for a date, but the couple is super cute!!”

Neither the AFA nor Walmart has responded to Yahoo Lifestyle’s request for comment.

Read more from Yahoo Lifestyle:

• Little Caesars employee fired after writing ‘gay’ on receipt

• Parents outraged at first-grade teacher’s decision to read book about gay bunnies to students

• Prominent Mormon gay conversion therapist comes out as gay

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