CLAIM YOUR WORTH

HERE'S HOW YOU CAN TAKE AX-TION

SPEAK UP

It’s time to get real about the Pink Tax. Calculate how much you’ve been charged to date and share the absurd truth with the world.

LET’S GO

GRAB AN AX

Download our Starter P.AX for information, tips, and tools to help you and your friends make informed purchasing decisions and take ax-tion. From pre-written e-cards to shareable graphics and posters, we’ve got everything you need to #AXTHEPINKTAX.

DOWNLOAD STARTER P.AX

POST YOUR PROOF

When you see the Pink Tax out in the wild, show the world just how wild it is. Post your findings of side-by-side price comparisons on social using #AXTHEPINKTAX.

#AXTHEPINKTAX