No, that isn’t how it works.

Yes, Frozen was popular but you know what Disney did? They oversaturated the market with Frozen merchandise and now, it doesn’t sell like it used too. You also think that kids are a hivemind and that they all love Frozen? Well kids are like adults. They form their own ideas and opinions like everyone else. I work at a store and we sell Frozen stuff. No one has asked for Frozen merchandise in at least six months. I get people asking for Steven Universe, Rey from Stars, Pokemon and more.

Yeah kids loved Frozen but some of them didn’t and some of them moved on. As of now, we only have a few Frozen items on our floor because the rest of them didn’t sell. At least 85% of our Frozen stuff is back at our warehouse. I see little girls look at some of the Frozen merch we have but their parents usually say, “No, you have enough Frozen.”

You may think only tumblr people are tired of Frozen but I’m going to have to argue that. If people were still crazy about Frozen, then why is Frozen merch still sitting on the shelves? Even Target is having trouble moving their Frozen stuff. Every time I go, it’s on sale and still no one seems to touch it.

What I’m getting at is that Disney over marketed Frozen to death and now, instead of marketing their newer films, they’re digging themselves a deeper hole. Audiences have moved on, including kids. This is extremely poor marketing on Disney’s choice