SXSW Film 2016

How A Viral Video Led to an Experiential Empire

Before YouTube, a group of video game enthusiasts created an online sensation with the web video series "Red vs. Blue." Rooster Teeth has since become a digital entertainment power, with billions of video views, and recently, live events that span two continents. RTX, the event where gaming meets the Internet, has grown to more than 40k annual attendees, and has just wrapped the first RTX Australia. A 2014 “Let’s Play Live” proved that fans will pay to watch their heroes play games. Attendees will learn how Rooster Teeth has taken its online success and mobilized fans to spend time and money on IRL events, and why live events are where digital creators need to be as they aim to grow.