The Chicago Fire are in discussions to hire former University of Louisville and University of Akron head coach Ken Lolla as the club’s new “chief culture officer,” sources tell The Athletic.



According to sources, Chicago recently created the position with the objective of developing and building a culture of success across the club. The chief culture officer will focus on the first team, academy and the business side of the organization.



Fire president and GM Nelson Rodriguez has known Lolla for decades, and the club has been talking with him about the role for at least the last couple of weeks. Sources indicated that Chicago have made their pitch to Lolla, and that he is now deciding whether or not to accept the position.



Notably, Lolla has already observed and made recommendations to head coach Veljko Paunovic and his staff during several training sessions over the last 10 days. Paunovic is in his fourth season with the Fire...