(Newser) – If you'd checked on Bill Cosby's celebrity-trustworthiness ranking a year ago, you would have found him ranked among Betty White, Brian Williams, and Tom Hanks. Now, amid continuing sexual assault allegations, he's dropped from 3rd to 2,615th on a scoring firm's list of about 3,000 people, the Wall Street Journal reports. The Omnicom Group's list, which evaluates public perception of celebrities, now puts Cosby in the company of ex-Notre Dame linebacker Manti Te'o—the guy involved in a 2012 story about a fake girlfriend. Cosby was also previously at no. 5 among effective product spokespeople, the same company says; now he's at 2,746, the Journal reports. (Read more Bill Cosby stories.)