South Korean Farmer Gets Rich by Massaging Fish

In many respects, Han Sang Hun is a typical South Korean farmer. He works hard; he sows and he reaps. But he doesn’t raise crops.

Hun raises sturgeon, and has discovered a way to feel when the fish are ready to produce nature’s real-life ambrosia: caviar.

Some of Hun’s caviar commands extortionate auction bids of up to $40,000 per kilogram! Wait, these are only fish eggs, right?

While Russian (one of the world’s leading caviar producers) has a long, rich tradition of whacking fish with blunt objects and poking them with screwdrivers before scraping the roe out, Hun walks in “the gentle way.” Through sheer accident and dumb luck, Hun and his crew discovered a way to massage the abdomens of their sturgeons to determine when they’re ready to produce (i.e., spew out the goods into a bucket) and to further stimulate production of the dainty delight.

Hun’s sturgeon rubbing has earned him a hold on about 10% of the entire world’s caviar market, making him a very wealthy fellow.

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