Headline:

"One child is holding something

that's been banned in America

to protect them.

Guess which one."

The ad is by a group called Moms Demand Action for Gun Sense in America.

The explanation, via babble:

"The Charles Perrault version of Little Red Riding Hood, the one that was banned by two California school districts, was controversial not because both the grandma and the little girl are eaten by the wolf by the end of the story, but because — as the Christian Science Monitor notes, "one of the refreshments for her grandmother that Little Red Riding Hood carried in her basket was wine."

Second Amendment defenders will cry foul over the the image of a grade school-age girl holding what appears to be a Bushmaster XM-15, the same weapon used by Adam Lanza to shoot and kill 26 Connecticut school children.

What do you think?

Ad agency: Grey, Canada.

Related: Here's the accompanying TV spot which also dramatically features an AR-15 rifle.

Correction: Lanza killed 20 children and six adults, including his mother, with a Bushmaster XM-15.