You read that right. While everyone is focusing on 2020 as a new decade, I was reminded that 2020 is actually the end of a decade and 2021 is the beginning of a new decade.

So, 2020 will be another year, in our opinion, that will lay strong foundations for the crypto space in general and Brave (BAT) in particular. Here is why:

Features

The obvious ones



Faster than Chrome: We are not saying it, the industry experts are saying this and not just fast 3x faster than Chrome. Here is a comment from CNet we picked from Brave browser, “Brave is hands-down the fastest browser I’ve used this year on any operating system, for both mobile and desktop. Memory usage by the browser is far below most others, while website loading is far faster…”

Deter ads and trackers: This is the premise of whole Brave Browser movement. Avoid trackers from targeting you, and Brave browser shows exactly how many trackers have been blocked, right on your home page.

Earn rewards for your attention: So far, publishers and platforms made money. Never the users that fuel the whole ecosystem. BAT changes that equation completely. Users are rewarded for their attention through BAT tokens. The $$s spent on BAT ecosystem are shared at 80-20 with 80% going to the users for their attention. No other business model can claim this in the digital ad space or commercial browser space.

Reward your favorite content creators : You love internet because of what’s out there. What’s out there was created by someone. So far, platforms were leeching on the creators giving them peanuts for their contributions. Well, Brave browser lets you tip your favorite publishers right from the browser. You can check this article on BAT tokens.

Shameless plug: We are certified BAT publishers – consider tipping us in BAT.

Keep your chrome extensions: While Brave is better than Chrome, you don’t have to let go of your Chrome extensions to switch to Brave. You can keep your chrome extensions on Brave browser, so get the perks of switching without losing the chrome extensions.

Not so obvious

376,000 publishers and growing: Total publishers that supported BAT grew to 376626, at the time of this writing. Depending on the publishers popularity, even if we assign 100 viewer reach per publisher – per month (which is ultra-conservative) – you are looking at 37,600,000 viewers getting educated about BAT each month. Again, as we said, this is ultra-conservative. This is going to bring more people to BAT ecosystem.

9 million users and growing: As of October 2019, a whopping 8 million users were using Brave browser and the number keeps growing each month.

Accolades from industry luminaries: CNet, The Verge, and numerous other outlets have named Brave as one of the most reliable and fastest browser. Apple (HK) names Brave as the ‘apps we love’ and got some well deserved limelight to Brave.

Increasing traction

If you check the BAT Growth website that tracks Brave browser’s adoption on various social media platforms, it becomes quite apparent that Brave’s penetration is growing by 1000s each month. As an example, the number of YouTube creators supporting BAT went from 25000 in January 2019 to 240,000 in January 2020. A 10x increase in YouTube creators that supported BAT.

Similar growth patterns can be seen on other social media channels like Twitter, Twitch, Reddit, etc.,

People have started recognizing the power of Brave Browser and once the critical mass is reached (let’s call it 20 million) – I think it would be very difficult to stop Brave.

Total Addressable Market, the secret sauce that will fuel BAT’s success

It all boils down to the total addressable market that Brave is going to impact.

Total digital ad spending as of the end of 2019 was expected to surpass $333 Billion. Let that sink in. A total market size of $333 Billion and growing. Digital ad space will continue to grow as more and more people are engaged over digital screen Even if BAT captures 1% of this market, and we believe it will capture more than 1%, it would create a demand of more than 3.3 billion.

Add to this demand, the number of publishers who have enrolled to receive BAT. As of the writing of this article, there were a total of 376,000 publishers. Even if each publisher is receiving 100 BATs a month, that creates a 37,60,000 in BAT demand.

There are over 9 million active users of Brave Browser (as of November 2019). Even if you average 5 BAT per user per month, that adds a huge circulation of 45 million BATs each month.

Minimum recommended spend to advertise on BAT platform is $10,000; And advertisers are queuing up. Remember, every single ad purchased creates demand for of over 52,000 BATs (at current price).

Do you know any cryptocurrency in the market right now (excluding Bitcoin) that has been gaining real world use case, market traction and creating real demand for its alt coin on par with BAT?

And, remember, whether each BAT costs 20 cents or $20, advertisers don’t care. They only care about the effectiveness of their ad spend and that is where BAT is going to catch a lot of people by surprise.

In the long run BAT could become the medium of exchange to buy and sell goods and services between publishers, advertisers, manufacturers and audience, right on the platform, irrespective of which cryptocurrency everyone uses. When this happens – it will not only take crypto to a new level, but push BAT to a different ball game altogether.

Affiliate marketing can be managed right on the platform itself as well. All of it will make BAT one of the most valuable real world cryptocurrency out there.

In summary, here are the reasons why we think BAT has a long and bright future:

Reliable team with impeccable reputation

Real world use case

Addresses real world issues of privacy and security for users and ROI tracking for advertisers spending real money

Amazing Total Addressable Market

Growing Brave browser user base

Growing publishers who are supporting BAT movement

Organic – grassroots demand for BATs from users, publishers and advertisers

Glowing recommendations including ‘Apple’s Apps we love’ recommendation

Will we see a $5 per BAT in 2021?

Then the question is, what will BAT be worth in 2021?

In our opinion, we think BAT will start seeing a great momentum in its price point with a lot of highs and lows to bring it to $1 by end of 2020. From there, the gradual adoption will push the price point higher.

A $5 per BAT is not out of cards, in our opinion, by the end of 2021. Only time will tell if we are right about this or not, but since this out here in the open, we will be watching closely.

If you do not have BRAVE Browser, get it here.

If you love BAT as much as we do – consider tipping.

Thank you for reading the article. What is your take on this?

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Everything in this article is an opinion, not an advice of any kind. This material has been prepared for general informational purposes only and it is not intended to be relied upon as accounting, tax, investment, legal or other professional advice. Please consult with a professional for specific advice.

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