Another day, another I’ll-have-what-she’s-having elixir. And yet, in the midst of activated-charcoal tonics, slow-simmered bone broths, and nut milks spiked with turmeric, the most compelling health brew of the moment isn’t exactly new. Tea, naturally rich in antioxidants and low in sugar, is experiencing a major fashion and wellness renaissance—and if a quick look around is any indication, it may be poised to become the next green juice.

In recent seasons, models have declared allegiance to energy-boosting herbal blends backstage, with Kendall Jenner professing her love for Kusmi Tea’s BB Detox, a mix of green tea, maté, and guarana, among other ingredients. Meanwhile, matcha—the powdered bright-green tea that appeals to purists and the whole of Instagram—has given rise to cafés like Chalait, a jewel box in Manhattan’s West Village; you can also find it on the menu at the nearby Equinox (virtuous) and in a new custard pie at Brooklyn’s Four & Twenty Blackbirds (deliciously less so). And among those shaping how we think about beauty today—from Reiki-practicing facialists to herb-focused shopkeepers committed to impeccable sourcing—it’s increasingly top of mind.

“Beauty tea is the next wave,” says Jessica Richards, owner of Brooklyn boutique Shen, known for its curated mix of natural-focused skin care and in-house facials. For a glowing complexion, she says, “It goes back to what you eat”—and drink. Richards regularly brews Egyptian licorice tea, citing its anti-inflammatory properties, and starting this week, she’s stocking the new Sleepy Cow tea from the U.K. brand (and Soho House favorite) Cowshed. The elegantly packaged lemon-chamomile blend, developed with the London-based Joe’s Tea Co., will be on offer post-treatment at Shen this fall for an extra dose of calm.

In the meantime, why not try facialist Negin Niknejad’s Love Potion? Inspired by her cosmically connected client, jewelry designer Pamela Love, the tea—made with heirloom roses, violet, nettle, cardamom, and other poetically charged ingredients—is one of four variations available as part of her JustBe skin-care line. Niknejad, in the midst of a three-year apprenticeship with an herbalist, also creates custom blends to support immune health and aid sleep. According to Niknejad, technique is everything: “I always recommend to steep your teas overnight,” she says of combining boiling water and herbs in a large Mason jar before refrigerating it the next morning. “Once you make an infusion”—as opposed to a quick-brewed cup—“that’s when it’s actually medicinal.” Ritual is essential to this new wave of tea-drinkers, from Niknejad, who recently hosted a full-moon tea gathering at her New York City studio, to Baelyn Elspeth, a Los Angeles native who leads Taoist-inspired tea ceremonies in dreamy locales (Venice Beach, cedar forests), where flower crowns and drums occasionally make an appearance.