How can you generate more leads?

Your website and marketing campaigns are the major source for lead generation. While an easy-to-read web page is obviously a must, the difference between a good landing page and a great landing page is how well-thought-out the data collection process is. For one thing, it should be optimized across various devices. It's also important to have easy-to-fill lead capture forms embedded on your website or floating on your social media handle. Since conversion might not happen on the first visit, your goal must be to remain at the top of their mind by hosting interactive lead generation forms throughout your website, emails, social media campaign links, and more that clearly depict your brand's identity. Web forms that are customizable make this simple to achieve.