Giraffes becoming extinct? Yes.

The news comes as a surprise to many- after all, they’re ‘always around’, and on safari, not many usually stop for yet another giraffe that comes walking by. Which may be part of the reason why their plight has been overlooked and largely unnoticed. These beautiful creatures are in serious and rapid decline, with populations having fallen by 40% over the last 15 years due to habitat loss and poaching for their meat.

There are 9 subspecies of giraffe, two of which are classified as endangered by IUCN. The other 7 are classed as ‘of least concern’. Well, there’s a concern alright. Reportedly they still have this classification as nobody has bothered to conduct any proper monitoring and evaluation for some time. And until something is done, the population, which is sitting at 90k as we speak, will continue to plummet as sure as the sun sets every day.

Here’s to the giraffe- head always held high, elegant, and more now than ever, truly a limited edition.

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