This story originally appeared in Right Richter, a newsletter by Will Sommer.

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Facing dwindling public enthusiasm for Trump and a lack of interest from outlets like Fox News, a collection of MAGA-world personalities have started a new publication devoted to themselves.

The new site is called Culttture, and it’s basically a repository of whatever drama is going on with the members of the pro-Trump “New Right” this week.

Has Laura Loomer shouted at someone lately? Culttture will have the video. Did some former Breitbart reporter get banned from Facebook? Culttture has a take. Did Mike Cernovich post a picture of his latest dinner? Culttture will, for some reason, have that as well.

They even have a terrible rap song, “For the Culttture,” which serves a rallying cry for a generation of young Trumpsters who have been kicked off social media.

“Had an Instagram, which also got banned,” goes one representative line.

No one from Culttture responded to my requests for comment. No one even explained why Culttture has three “T’s” in its name.

Fortunately, I did get my hands on a now-deleted video in which Culttture founder Ali Alexander tells a rambling story about how he came up with the site and compared himself positively to Vladimir Lenin and Josef Goebbels .

“Goebbels and Lenin, smart men, evil men,” Alexander said. “But they have nothing on me in terms of social engineering.”

Alexander, a ubiquitous, grandiose character who had a hand in the Florida ballot count saga and the backlash to the Covington Catholic reporting, was supposed to triumph along with “New Right” characters like Laura Loomer and Mike Cernovich at December’s American Priority Conference.

Instead, the conference flopped, with one speaker refusing to even take the stage when he saw how small the crowd was.

It was then, Alexander realized, that he had to do something to save the world of MAGA social media personalities.

“My friends were about to leave the business and I was going to be alone again,” Alexander said in the video.

Alexander had recently taken LSD, which he says “rewired” his brain. It was that, and what he describes as a signal from God, that gave him the inspiration to launch Culttture.

“I can couple it with Jesus and Sun Tzu , and Andrew Breitbart and Mike Cernovich,” Alexander said. “I have known the greatest strategists.”

One of Alexander’s innovations has been realizing that there are plenty of younger aspiring right-wing personalities who can be dragooned into working for him.

“If the media’s not gonna write about us, and Twitchy’s not going to write about us, who will write about us?” Alexander said. “Well, there’s a bunch of aspiring kids who want to be us, let’s make them write for us.”

But reposting videos and screenshotting Instagram posts doesn’t pay for itself. To that end, Culttture and Alexander have already launched one stunt campaign, traveling with fellow travelers Loomer and Jacob Wohl to Minnesota to “investigate” Rep. Ilhan Omar (D-MN.).

The various characters involved in the project ultimately failed to even find Omar or dig up any dirt on her.

In an effort to keep their donors interested, they then started hyping up the trip to Minneapolis as an incredibly dangerous adventure right out of Sicario . Wohl and Alexander started wearing bulletproof vests, and claimed they were traveling around in armored cars to avoid hit men.

Asked how viewers could support them in such a dangerous effort, Alexander had an answer: “Money, money, money. And prayer.”

Twitter bans Jacob Wohl: Twitter banned pro-Trump personality Jacob Wohl late on Tuesday afternoon, saying he had violated the site’s rules on creating fake accounts.

Just hours earlier, Wohl had bragged in a USA Today interview about doing exactly that in an attempt to influence the 2020 election.

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