Gen.G has named Jordan Sherman its head of sponsorships and revenue.

Sherman previously worked within Major League Baseball in corporate sponsorships.

He will use his traditional sports experience to drive Gen.G’s revenue through sponsorship sales and business development.

Esports organization Gen.G (formerly KSV eSports ) has appointed Jordan Sherman as its head of sponsorships and revenue.

Before joining Gen.G, Sherman held a position with the NBA team the Los Angeles Clippers as director of corporate sponsorships. Previously, he had worked for Major League Baseball for six years, first as a business development manager, then as an account executive for corporate sponsorships.

Sherman will look to use his traditional sports experience to drive Gen.G’s revenue through sponsorship sales and business development. He said:

“Esports is the future of professional competition and Gen.G is at the forefront of the esports industry with its global reach. I’ve seen first-hand how MLB and NBA partnerships can drive revenues and reach business objectives for our clients and I am excited for esports to further develop into the next frontier for even greater results. Connecting premier brands with Gen.G and engaging such an amazing fanbase is an incredible opportunity, and I look forward to elevating the Gold Standard esports experience.”

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Last month, KSV eSports rebranded its organization to Gen.G as it proceeded with its expansion into China’s Clash Royale League. In addition to its Clash Royale team,the organization currently fields the reigning world champion teams in League of Legends and Heroes of the Storm team, two high level Korean PLAYERUNKNOWN’S BATTLEGROUNDS teams, and is the organization behind the Overwatch League team the Seoul Dynasty .

With championship caliber teams and footholds in China, Korea, and the United States, Sherman is entering into a premiere organization for sponsorship opportunities. In May, Gen. G expanded its Seoul Dynasty partnership with NETGEAR’s Nighthawk Pro Gaming brand to include all current and future teams and titles. The organization is also partnered with Razer and financial services company Mirae Asset Venture Investments.