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The bright, airy Euflora boutique in Denver buzzes with customers checking out glass cases stuffed with gummy bears and lollipops. But this candy is for adults only: it’s been infused with marijuana oil, and is sold alongside a bewildering variety of pot buds in glass jars.

Euflora has been called the Apple store of cannabis, and it’s featured in a fascinating CBC documentary that examines the booming recreational marijuana business in Colorado and Washington, the two American states where it’s legal.

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With Canada’s new Liberal government promising to legalize marijuana, the scenes from Reefer Riches perhaps offer a peek into our future. There’s no word yet on how and when legalization will occur in this country, and whether potpreneurs will be given the freedom they enjoy in Colorado, where marijuana is marketed and sold like any other product.

But the green-rush atmosphere shown in the film is unsettling as businesses hustle to cash in on the insatiable demand. One Colorado company, Medicine Man, began by producing medical marijuana, then quickly expanded when the law changed in 2014. Its chief executive says he wants his products to be as well known as Pepsi and Coke.

The popularity of edible marijuana products caught everyone by surprise. Stores sell cannabis infused into candy, soda, pills, drops, and cookies. In one scene, a bistro chef whips up some baked clams with marijuana oil, and a diner approvingly announces the dish to be “very nice and mellow, but not overwhelming … it’s like a whispering.”

“America has gone wild,” says Bruce Linton, CEO of Tweed Marijuana Inc., the company that converted the old Hershey plant in Smiths Falls into a major Canadian producer of medical marijuana. He tells the filmmakers that his company (recently renamed Canopy Growth Corp.) is struggling to keep up with demand, and the infrastructure is not in place for recreational pot production.