Donald De La Haye is a kicker for Central Florida’s football team, but that’s not what he’s most known for. He’s also the creator of a popular YouTube channel, for which he makes money from ads.

De La Haye says the athletic department’s compliance office has given him an ultimatum: Shut down his YouTube channel, for which he makes money from ad revenue, or quit college sports.

“I guess I can’t make any videos that make it obvious that I’m a student-athlete, because that makes it seem like I’m using my likeness and my image to make money and all this, which I’m really not… “Basically, I’m not allowed to make any money off my YouTube videos. So I’m working hard — basically like a job: Filming, editing, creating ideas, doing things of that sort. And I’m not allowed to make any money. If I do … then bad things happen. “I just can’t even think right now, because I feel like they’re making me pick between my passion and what I love to do — make videos, entertain, be creative — and my other passion: Playing football.”

NCAA spokesperson Stacey Osburn told For The Win, “It appears that we have not received a waiver or communication from the university regarding this matter,” so this ultimatum seems to be coming from UCF to preempt the NCAA getting involved in the matter.

De La Haye’s most popular videos are shot at UCF facilities but really have nothing to do with the football team and do not use the school’s name or logo in order to promote the videos. The videos are about football, not NCAA or UCF football specifically.

De La Haye is a marketing major at UCF. As he explains in the video above, “This is my passion. This is my career. If you guys didn’t know, I’m a marketing major, so this is literally, literally, literally pertains directly to my career.”

De La Haye isn’t alone. Dakota and Dylan Gonzalez, women’s basketball players at UNLV, had to give up their last year of eligibility in order to pursue a career in music. Joel Bauman, a wrestler at Minnesota, was deemed ineligible after selling a hip-hop song he made on iTunes.