“Mr. Hamilton wanted the building to look good and fit in now and in the future, not something modern today and out-of-date in a decade,” said Shamus Terry, dealer and international sales manager of Vortex Optics. “Look out the front windows at that panorama view!

“It’s all here in one location, consumer sales, wholesale, warehouse and engineering making it a very efficient operation for those who use or want to use optics in the outdoors.”

Once the building is completed and Vortex Optics moves from its present location in west Middleton, now occupying seven buildings, other businesses and developments can see what the company is and formalize their need.

“This is a worldwide, Wisconsin-grown company,” Terry said.

Even though gun sales will never be part of the company, there is a gun volt to house items used in photography for sales literature.

“If someone or some company wants to see a scope made from stock bar aluminum to a scope they can use to shoot, we can show them,” Terry said. “We’re a very transparent company; all about customers. We pride ourselves in a CARE motto -- Creating A Rare Experience when someone visits or uses our products.”