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Re: Benghazi - paid media update

From:re47@hillaryclinton.com To: oshur@hillaryclinton.com CC: john.podesta@gmail.com, jpalmieri@hillaryclinton.com Date: 2015-10-01 21:16 Subject: Re: Benghazi - paid media update

Let's def discuss when we review scripts but I think we gotta do this in IA and Nh. Our thesis is that our stuff doesn't cut through as well because it doesn't intersect w the crap they hear about her on the news. I feel like this is the kinda stuff we need to do to actually move numbers right now. At least worth trying this month. If numbers don't move then we can go back to plan A. On Oct 1, 2015, at 7:13 PM, Oren Shur <oshur@hillaryclinton.com> wrote: Just wanted to send a quick update on where we are following today’s HRC call: Ø All three TV firms are script writing, we’ll review drafts tomorrow afternoon. Research had pulled for us some of our best news clips. The trick, of course, is to connect Benghazi to emails in a way that’s credible. But we discussed different ways to do it. Ø The difficult part here is testing – if we want to ship something early next week, our testing options are very limited, and I feel like we really need to understand whether voters will believe that we can credibly conflate Benghazi and emails. But we do have groups tonight and tomorrow afternoon – so tonight, we’re testing some video clips tonight in the groups and this spot that the digital team mocked up: https://app.frame.io/f/2Kh530dn Ø GMMB is working on a more polished spot for tomorrow afternoon’s groups. Looking ahead to next week, I think we still need to resolve whether this is limited to a national cable buy or whether we’re really going into IA and NH with this (currently mixed opinions on team). To do the latter, we’d be pulling other spots off the air before otherwise planned. Please let me know if you’d like to further discuss any of this. Oren