Celebrity chef Mario Batali, who was accused of sexual misconduct by four women on Monday, served up an apology for his actions with a side of cinnamon rolls.

Batali began his email newsletter with an apology for his “past behavior.”

“As many of you know, this week there has been some news coverage about some of my past behavior. I have made many mistakes and I am so very sorry that I have disappointed my friends, my family, my fans and my team. My behavior was wrong and there are no excuses. I take full responsibility,” he wrote. “Sharing the joys of Italian food, tradition and hospitality with all of you, each week, is an honor and privilege. Without the support of all of you—my fans—I would never have a forum in which to expound on this. I will work every day to regain your respect and trust.”

After the apology, however, Batali added a postscript that many are calling tone deaf.

“In case you’re searching for a holiday-inspired breakfast, these Pizza Dough Cinnamon Rolls are a fan favorite,” he tacked on to the end of the newsletter, complete with a link to the recipe.

The reaction to the addition on Twitter was both swift and negative.

Batali stepped away from his restaurant empire following the allegations. Eataly, the Italian market chain Batali co-owns, has also distanced itself from the celebrity chef.

Get The Brief. Sign up to receive the top stories you need to know right now. Please enter a valid email address. Sign Up Now Check the box if you do not wish to receive promotional offers via email from TIME. You can unsubscribe at any time. By signing up you are agreeing to our Terms of Use and Privacy Policy . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Thank you! For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Write to Jamie Ducharme at jamie.ducharme@time.com.