But can you define it, measure it, or change it? For many leaders, culture is important, but it just doesn’t seem tangible. It’s not something you can hold in your hand.

In the New York Times #1 bestseller Tribal Leadership, you’ll learn how culture is tied to every aspect of your business. And then, you’ll learn how to upgrade it in your organization.

Through a 10-year study of 24,000 people in more than 2 dozen organizations, Dave Logan, John King, and Halee Fischer-Wright discovered a common theme: