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Three companies have ceased advertising on Ben Shapiro’s podcast after the conservative commentator said that “no pro-life person on earth would kill baby Hitler,” reasoning that “baby Hitler was a baby,” The Wrap reported.

Saucy, a Los Angeles-based alcohol-delivery company, was the latest company to say it would no longer advertise on the popular podcast, after Shapiro created a bizarre scenario about abortion and Adolf Hitler on it during the annual pro-life rally, March for Life, on Friday.

Quip, a Brooklyn-based subscription toothbrush company, pulled its advertising Friday.

“Following one of our ads being read in a venue we did not endorse, we have chosen to discontinue our advertising relationship with this show,” the company said in a statement. “We are also taking steps to ensure all of our advertising partners are aligned with our oral health mission and values.”

The meditation app Calm followed on Saturday, explaining that it does “not align with this message.”

The backlash came as the ardent pro-life supporter argued against killing “baby Hitler.”

“The argument, I guess here, would you kill baby Hitler?” he said. “And the truth is that no pro-life person on earth would kill baby Hitler. Because baby Hitler wasn’t Hitler — adult Hitler was Hitler. Baby Hitler was a baby.”

Ben Shapiro at March for Life: “The truth is no pro-life person would kill baby Hitler. Baby Hitler was a baby.” pic.twitter.com/PPgQcbWSrq— jordan (@JordanUhl) January 18, 2019

Alyssa Fisher is a news writer at the Forward. Email her at fisher@forward.com, or follow her on Twitter at @alyssalfisher