Editors' pick: Originally published Feb. 17.

Fresh off another stellar year, Hasbro (HAS) - Get Report has no intentions of taking its foot off the gas pedal.

From enormous new Nerf blasters to electronic helmets inspired by Disney's (DIS) - Get ReportStar Wars franchise to a range of new Transformers movie-based action figures, the toy maker will bring its A-game to the toy aisles of Walmart (WMT) - Get Report , Toys R' Us and other retailers this year.

"We are doing more storytelling than ever before," Hasbro Chairman and CEO Brian Goldner told TheStreet in an interview ahead of this week's toy fair.

To be sure, Goldner has an impressive set of results to try and surpass.

Hasbro reported better-than-expected fourth quarter earnings of $1.64 a share on $1.6 billion in sales. For the full year, the company posted adjusted earnings of $4.46 a share, higher than last year's $3.51 a share. Sales clocked in at $5.02 billion, a 13% increase from a year ago.

The results can be attributed to Hasbro winning the manufacturing rights to Disney Princess this year, which boosted the company's partner brands revenue by 31%. Hasbro's Pie Face Showdown, in which two players compete to find which will be smushed in the face by a dollop of whipped cream, was also Amazon's (AMZN) - Get Reportbest-selling toy in November, helping to contribute to the 4% rise in the company's games segment for the year.

Also helping Hasbro is that toy industry remains on solid footing. The U.S. toy market grew 5% to $20.36 billion last year, according to The NPD Group. In 2015, sales rose 7%.

Unfortunately for Hasbro rival Mattel (MAT) - Get Report , it hasn't been so lucky amid sluggish sales of Barbie and its loss of the Disney Princess license.

Watch More: We Shoot Tiny Cars From Hasbro's Cool New Nerf Toy Line

Mattel reported fourth quarter earnings of 52 cents a share, badly missing Wall Street's expectations of 71 cents a share. The toy company's sales declined 8% to $1.83 billion, with a 2% slip in Barbie sales amid a 7% drop in all North American revenue. Globally, net sales fell 4%.

Mattel's shares have crashed about 19% over the past year, while Hasbro's has surged more than 35%.

Editors' pick: Originally published Feb. 17.