Provoking street campaign which can be seen right now in Melbourne for the Australian Childhood Foundation. For their ongoing campaign Stop Child Abuse Now agency JWT used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, “Neglected Children are made to feel invisible.”

When the mannequin is removed the text “Thank you for seeing me” become visible.

Advertiser:

Australian Childhood Foundation

Agency:

JWT Melbourne