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Johnny Manziel can't hide from the spotlight, although Texas A&M coach Kevin Sumlin wishes CBS wasn't promoting an individual over a team.

BIRMINGHAM, Alabama -- How fans watch the highly-anticipated showdown between Alabama and Texas A&M this Saturday depends on their preference.

Do you want to see every minor gesture Johnny Manziel makes? CBS will have the opportunity to capture those moments with one camera focused only on Manziel that's being dubbed "Johnny Cam."

Interested in a second-screen experience to watch from a coaches' viewpoint? CBSSports.com will for the first time provide an All-22, coaches camera view for every SEC on CBS game this season.

Count Texas A&M coach Kevin Sumlin as one who doesn't like the "Johnny Cam," which the SEC has discussed with CBS.

"I just don't understand why there's got to be one guy singled out and put a camera on all the time," Sumlin said at his news conference today. "That's not what we're about, that's not what we're trying to promote and, certainly, from my standpoint all the criticism about individualism on the football team, I don't think this helps enhance the team concept one bit."

SEC Executive Associate Commissioner Mark Womack said the SEC expects and has confidence CBS will use the camera in an "appropriate and professional manner."

"I think it's a unique type of thing," Womack said. "It's a game that's certainly drawn a lot of attention."

Viewership should be high for the SEC opener on CBS, which figures to benefit from storylines that interest even casual fans. Manziel's off-field behavior, his half-game suspension over an NCAA investigation into autograph signings, and Alabama's attempt at three straight national championships are dominant stories.

SEC on CBS ratings for regular-season games declined 15 percent last year. The highest-rated games prior to the SEC Championship Game were Alabama-LSU (6.2) and Alabama-Texas A&M (6.1).

Manziel "can't hide" on Saturday

CBS aired Texas A&M only once during Manziel's Heisman Trophy season of 2012. The year of Manziel on CBS begins Saturday.

"He can't hide," said Craig Silver, CBS Sports coordinating producer, "and if he makes a smirk or a grimace, hopefully we'll capture it."

CBS isn't necessarily alone in this concept of focusing on Manziel. When ESPN televised Texas A&M's opener this season, viewers constantly saw Manziel on the sideline during his half-game suspension and later when he was caught taunting opponents.

CBS analyst Gary Danielson compared Manziel's presence to Joe Namath and Magic Johnson, calling them athletes who command fans' attention even on the sideline. "He's Dennis Rodman if he can't play," Danielson said of Manziel, "but he can play."

Added CBS sideline reporter Tracy Wolfson: "I was trying to rack my brain of another player in college football history that has become bigger than the program, and to me, that's what Johnny Manziel is."

Manziel even made the cover of Time Magazine last week in a story arguing that college players should be paid.

It's Silver's job to balance showing Manziel and the football game, which Silver said he's far more interested in than Manziel's off-the-field drama. Yet Silver noted how few media questions were asked about Alabama on a conference call this week with CBS talent. Manziel is the main storyline.

"He's an incredibly charismatic person and the likes of which this sport has not seen very often," Silver said. "Most people could not get enough of him. However, what's good for one person may not be good another person. ... Are we going to show him every time he scratches his leg? No. But we want to be in position if something happens."

When asked if CBS has considered airing the "Johnny Cam" feed nonstop on CBSSports.com, Silver replied, "That has not come up in conversations that I'm aware of. I do believe this has been done by other networks, and I think one network (Fox in 2009) did it with Brett Favre one year. It's certainly an interesting thought."

All-22 camera available for SEC on CBS games

Meanwhile, CBSSports.com and its mobile app will show the All-22 camera angle on every SEC game after debuting the concept during Super Bowl XLVII last February. The camera provides a high view from the 50-yard line showing all 22 players on the field.

"It's a second- and third-screen opportunity for people to watch the games, especially for people who are X's and O's kind of junkies," Silver said.

This is what CBSSports.com looked like during last year's Super Bowl with the All-22 camera angle. Every SEC on CBS game this season will have this angle available on CBSSports.com and its mobile app.

Until recently, the NFL protected this coaches' film angle for years. It occasionally appeared on a pair of shows on ESPN and the NFL Network, but was mostly off-limits.

Charley Casserly, a former NFL general manager, once said he voted against releasing All-22 film over concerns it would open players and teams up to a new level of criticism. Now, at a cost of $70 on replays of games, the NFL offers fans access to the most insightful camera angle.

"I think everybody is becoming aware there's a gigantic appetite for this sport, both college and professional," Silver said.

Womack said the SEC has granted CBS permission for the coaches' camera view only for this season at the moment. The SEC Network begins next year with ESPN. Womack said he doesn't know yet if the SEC wants to monetize the camera angle as the NFL did.

"As the network gets up and operational, you certainly look at a lot of those alternatives on how you can get different opportunities for your fans," Womack said. "We'll look and see if that's something the fans have interest in."