IFA kicks off on Friday, but Samsung has already opened Experience Zones at four locations around Berlin, providing a preview of Samsung’s exciting new exhibition—in virtual reality.

One of these VR Experience Zones is at Boulevard Berlin, one of the city’s most popular shopping malls. Right on the main floor, shoppers, students and other passers-by can take a break, sit and explore the Samsung IFA exhibit using the Gear VR.

To see the Boulevard Berlin VR Experience Zone and how visitors enjoyed immersing themselves in the virtual reality display, check out this video.