TV manufacturers constantly compete to have the biggest consumer TV on the market, showing their plus-size wares at CES. But when it comes to custom one-off models, the sky's the limit. Case in point: the Titan Zeus.

The aptly named Zeus is a TV so large, one struggles to find the right adjective to describe it. Colossal? Gargantuan? Unearthly? At 370 inches diagonal — or more than three times the size of most "gigantic" TVs — the set is truly in a size class of its own.

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So far the UK-based Titan Screens has sold only one of these kaiju TVs to a buyer who wants to remain anonymous, according to Engadget. Little wonder: The behemoth costs about $1.6 million, and that doesn't include the arena-size living room for which you'd need to house the 26 x 16-foot panel.

And make no mistake, this is a panel. While enormous home-theater projection screens have existed for decades, the Titan Zeus is a standalone television, with pixels and everything. Quite a few pixels, in fact — it has 4K resolution, and the screen has a 4:3 aspect ratio, per renderings on the Titan website.

A similar, ultra-widescreen version of the Zeus is planned to go on display at Cannes this summer. Mounted on top of the city's Le Grand Hotel, it will be visible from the entire bay, according to this video from Curb Media.

Our dream: Hook up a gaming rig to that baby, and play a little Crysis 3 on it. C'mon, guys, what do you say?