Problem #5

You’re exposed to security risks

There are two ways to address security risks. First, you can manually blacklist every possible place you might collect sensitive information, which requires engineering resources and puts the onus on you to ensure you don’t miss anything. Second, you can reduce the information that is automatically collected (such as form fields) which exacerbates the missing-important-data problem.

Neither solution is great, which is why one analytics product that offers codeless tracking says in their own documentation: “To ensure we don’t collect any PII (Personally Identifiable Information) or PHI (Personal Health Information), you need to be extremely cautious.”