Obesity creates more problems in public health and delivery of medical care than any other disease. Not only is it problematic in reducing quality of life, it also leads to deadlier complications such as cardiovascular disease, stroke, diabetes, and cancer. Efforts to reverse the trend of obesity prevalence have not worked, as demonstrated by one third of the population being obese, and 12 states in 2010 with obesity rates over 30 percent—where there were none in 2000. Since the quest to bettering one’s health involves mental activism to make healthy lifestyle decisions, and since current philosophies do not underscore the importance of cognitive influences on bodyweight, new ideas must be implemented into preventative methods. It has recently been shown that negative campaigns on obesity have been ineffective. One personality trait that might assist the obese in attaining a healthy weight is narcissism. While this trait can be paralyzing, like in narcissistic personality disorder, moderate doses of this trait will empower individuals to be conscientious of their lifestyle habits that can foster better health outcomes. The implementation of this trait into public education efforts derives from successful bodybuilders, who appear to many as narcissistic through their seemingly obsessive behavior. While some might be overly narcissistic, physique athletes teach the general population important principles to be healthy with regards to physical activity, sound nutrition, and overall concern regarding daily habits. Thus, implementing mild narcissism, and positive self-image, may create a passion for health and physical appearance that will decrease obesity prevalence.