But this is where Rams stands alone in its field – bleating. While Swedish producer Gudrun Giddings, who lives in Los Angeles, says her phone has been “ringing off the hook” since 2010 with requests for Nordic talent, the woman known as ‘the Scandinavian Whisperer’ for her ability to promote these countries in Hollywood, says when it comes to comedy, her sweet nothings fall on deaf ears.

“We’re known for being dark and depressing,” she says. “I suppose our comedy can be seen like that too.”

Pitch black

The global phenomenon of ‘Nordic Noir’ started with the Swedish original of The Girl with the Dragon Tattoo in 2009, which sold six million cinema tickets. It was followed by Wallander, The Killing, The Bridge and political thriller Borgen.

Hollywood capitalised on Swedish vampire horror Let the Right One In by remaking it as Let Me In, while even the family film Frozen is based on an old Scandinavian myth. Next tip for the top is Occupied, which debuted on Norway’s TV2 recently and is about the fictional Russian occupation of the country.