Skin Care Website Case Study

Here is a case study of a beauty industry client that required a skin care website with e-commerce ability. A custom web design for the beauty industry with conversion tools and features for marketing skin care products and selling products online. To read the skin care brand case study by Illumination Consulting for client DSP Skincare, please click here.

Skin Care Website Video

Watch this short video of Responsive Design skin care website projects. A short video of e-commerce skin care websites designed and developed by Illumination Consulting. Quality design is very important in the beauty and skin care industry. Consumers have gotten accustomed to seeing a certain level of professionalism with websites and online stores. For best results, brands should make sure the website design is of quality and results oriented.

Why Responsive Design?

On April 21st Google initiated their latest algorithm change. This change is more significant and has a larger impact than Panda and Penguin put together, stated by Google officials at several events. This algorithm change effects in short all websites that are not Responsive Design negatively. When determining search rankings, mobile-friendliness is now a factor. Websites that are not mobile-friendly will score less and ultimately start loosing ground in search results.

For skin care and beauty websites that operate e-commerce, it is critical to be now Responsive. Over 60% of consumers accessing the Internet do so via mobile devices (smart phones and tablets). Having mobile-friendly online shopping sites is key to the success of beauty and skin care brands. To learn more about Responsive Design, watch this short video.

10 Website Design Tips for Skin Care Brands

Skin care and beauty consumers have standards when it comes to online shopping experiences. They have been purchasing beauty and skin care products for some time. Beauty consumers are not novice, when it comes to online shopping experiences. This raises the bar higher for brands and skin care website businesses. Here are 10 website design tips for skin care brands:

1. Keep the checkout process short and simple.

2. Add and display clearly customer and product reviews.

3. Display shopping incentives and offers clearly.

4. Have call to action elements on key pages.

5. Create relevant and quality content for consumers.

6. Develop easy and user-friendly navigation structure.

7. Use only high quality product photos and multiple per item.

8. Clearly show guarantees and certifications.

9. Optimize for search engines key website pages.

10. Offer plenty of customer service features and options.