On the chance that President Trump does not mention climate change during his State of the Union address Tuesday night, Seventh Generation, a company known for eco-friendly products, has taken steps to make sure the issue is a prime-time talking point.

Once Mr. Trump has finished speaking and the television analysts have offered their initial thoughts, a 60-second commercial for Seventh Generation is scheduled to be the first advertisement shown on ABC, CBS and NBC.

In an effort to draw a parallel between the World War II generation and today’s young people, the commercial intercuts images and audio of President Franklin D. Roosevelt’s 1943 State of the Union address with recent shots of marches by climate-change activists. Before the Seventh Generation brand name appears, there is a tagline: “What if we were meant to be the next greatest generation?”