

mug collection for starbucks japan by nendo

photos by akihiro yoshida

nendo has created a simple intervention for the classic white starbuck’s coffee mug that represents the global coffee company’s view of feeling ‘fulfilled, and seeing the glass as half-full, never half-empty’. graphics of either a starbucks’s americano, latte or caramel macchiato can be found at the base of the cups so that when they are drying or are stored upside down in your cupboard, they appear to look as if they are actually full – a visual reminder to always have a positive mental attitude. the mug collection is being sold at starbucks japan shops starting march 19th, 2014.



the simple graphics at the base of the mugs are a reminder to always think of the glass half-full



detail of the mug caramel macchiato