You can use the special "puppy" button on the Uber app to arrange for a 15-minute playdate at your office

VANCOUVER (NEWS 1130) – A tactic used in other markets is now being tried here, as ride-hailing company Uber continues its push to get into Vancouver.

In most other cities the company has faced challenges in these kinds of marketing stunts simply garner positive attention.

BCIT Marketing Expert Geoffrey Bird says it’s been a difficult time in the Vancouver market for Uber and the company is looking to the general public to advocate for them.

“It’s creating positive news discussion. They’ve tied themselves really well together with a not-for-profit organization and it could certainly help them present themselves in a much more appealing way in the community.”

If you work downtown, tomorrow you can use the special “puppy” button on the Uber app to arrange for a 15-minute playdate at your office.