'In a forum thread titled, "Introduction to TCP" (2012-01-19) John Cook layed out the game plan for the 97% consensus study, Cook et al. (2013)...Thus over time, we would gradually process the 6000 neutral papers, converting many of them to endorsement papers - and make regular announcements like 'hey the consensus just went from 99.75% to 99.8%, here are the latest papers with quotes' -- Ari Jokimaki responded to Cook, 'I have to say that I find this planning of huge marketing strategies somewhat strange when we don't even have our results in and the research subject is not that revolutionary either (just summarizing existing research).' - Ari Jokimäki