Finally, any advice for girls aiming to make it to the PR world?

“PR and communications has turned into quite a wide-ranging field and there are now opportunities for lots of different roles within it. Good writing skills and being able to be creative with ideas and story angles are great abilities for across the board. Selling in stories to media is a real skill and you need to have dogged determination and a thick skin! But when you see a story you’ve pitched turn up in print or on screen it’s a fantastic feeling. Social media is now a huge part of PR and ability there is very valuable. We have all become content creators and so basic photography and video skills are also something that is increasingly valuable.”

“Above all, I would say passion for the role is key. I have worked in other industries including football and entertainment and PR skills are transferrable. I would never recommend someone to want to be in motorsport PR in order to be in motorsport. In my opinion, the first passion has to be for the PR first and foremost. I’m lucky that I discovered what I wanted to do when I was quite young! My final bit of advice would be to have some patience – building a career takes time. I started out making coffee, photocopying, putting together press lists and lots of admin. Soak up everything along the way, work hard and you will work your way up and get there. And, by the way, even if you end up some day owning a company, you will still be making coffee and doing admin!”