Chad Krohn is just one of Snapchat’s 60 million users but he stands out from the silly filters and selfies because of his unique content. The app, which is one of the most downloaded apps in history, is popular for its self-deleting videos and pictures but it’s also been a great way to teach a new language, Krohn found.

Krohn is using his snapchat account to teach other users American Sign Language. His content is not only tailored to those learning the language but is accessible to deaf and hard of hearing users who are often left out. Since many videos use sound, deaf and hard of hearing users can miss the message.

“The reason I am signing is, one, so deaf and hard of hearing people know what I am saying and, two, to teach hearing people for free,” said Krohn. “They want to learn…I am going to people to teach them. All they have to do is follow me on snapchat.”

“I have a bluetooth recorder I press the button with my toe and I spend a few hours, like two hours drawing at one time”

In his videos he speaks but also signs the words he’s saying so followers who are using American Sign Language can understand and ASL learners can get a detailed understanding of the word and important signing action. Krohn adds flair and humor to his snapchat stories making his content unique, entertaining and, most importantly, memorable.

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“Entertaining stories need a start, middle, and end. Educational stories needs structure but can be very short to drive home a point. I do both types of stories, and a lot of people on snapchat are doing one or the other, not both,” said Krohn who also creates digital art.

His account stands out from other free approaches to learning sign language. Online dictionaries are often not only boring, but lack the syntax and structure that users need to actually communicate using the language.

But Krohn doesn’t take himself too important. Going by @Meowchickenfish, he emphasizes the casual nature of what he is trying to do while also showcasing his personality.

“How often can you spell someone’s last name (wrong)? There is only one spelling to Meowchickenfish… I could be Chad T. Krohn but I don’t want to be like everyone else because I’m different,” he said.

His passion for ASL is grounded in his family. Krohn’s mother is hard of hearing and his father worked at the Rochester Institute of Technology as an interpreter. Both taught him American Sign Language early on. Using his knowledge of ASL and insight into the deaf and hard of hearing community, his goal is to bridge the gap but, it takes work. Krohn has to research signs he plans on teaching to ensure nothing has changed and think of the best way to present the material all while making something people want to watch. He also has to overcome technical aspects of recording.

“I don’t have anyone to help really…I have a bluetooth recorder I press the button with my toe and I spend a few hours, like two hours drawing at one time,” said Krohn who now has 500 followers on Snapchat alone.

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He graduated from RIT with a degree in packaging science but is currently focusing all of his efforts on his work with @Meowchickenfish by posting new content every day and new digital ASL art every Sunday.

“The reason I am 100% on snapchat is because it has so much potential… I am focusing on the ASL/Bilingual niche,” said Krohn.

Rochester is home to the nation’s second largest deaf and hard of hearing population according to the U.S. Census Bureau and through @Meowchickenfish Krohn is able to offer an opportunity for greater communication. You can check out his content on Snapchat and Twitter @Meowchickenfish. You can also see his work at www.meowchickenfish.com. And don’t be afraid to practice what you learn; it’s the only way to get better.