The image of pot is changing, and the NORML Women’s Alliance is blazing the trail; one high-heeled step at a time.

(From left to right: Sabrina Fendrick, Margot, Pepper, Shaleen Title, Anne Davis, Diane Fornbacher-Wall, Greta Gaines)

A little over one week before California voters will decide on proposition 19, a ballot initiative to legalize and tax marijuana for recreational purposes, the NORML Women’s Alliance and creators of Pot Couture, the first online magazine for sophisticated lady stoners, joined with several other female cannabis activists to spread the message of marijuana reform with a high-style photo shoot designed to reframe the perception of the marijuana legalization movement, and the stereotype of those involved.

The women gathered for the photo shoot are activists and professionals who support proposition 19. The online magazine partnered with the NORML Women’s Alliance in 2010 with the shared mission of giving a voice to the women in America who oppose marijuana prohibition. “The passage of California’s historic ballot initiative Proposition 19 is a priority for women who recognize that legalization and regulation will create a safer environment for children and families,” says Sabrina Fendrick, coordinator for the NORML Women’s Alliance.

“There’s still this idea that supporters of marijuana reform are on the fringes of society, but that’s just not the case. Marijuana is as mainstream as it gets, and these women are proof,” says Pepper, of Pot Couture.

“Regardless of what happens in California in November, marijuana reform is an issue that is here to stay,” adds Margot of Pot Couture. “The medical benefits of marijuana are proven, and the economic opportunities are real. American women are savvy, and they have no interest in funding a losing war on drugs.” Margot and Pepper are the two characters depicted in the magazine.

New Jersey NORML Executive Director, Anne Davis, Esq argues, “What we need are common sense marijuana regulations that are practical and enforceable. Marijuana is not nuclear energy or heroin; it is a plant with incredible qualities. To hold that a natural substance should be prohibited while far more dangerous man-made toxins are permitted is insanity.”

Law Enforcement Against Prohibition (LEAP) speakers bureau director and attorney Shaleen Titlesays, “The pro-legalization cops, judges, and DEA agents at LEAP believe that taking back control of the marijuana trade is about de-funding the only groups that benefit from the prohibition of marijuana – violent gangs and cartels who control its distribution and reap immense profits by murdering rivals and supplying drugs to kids.”

Also taking part in this game-changing makeover of female cannabis consumers are Nashville southern rock singer Greta Gaines, and long-time activist Diane Fornbacher-Wall of the Coalition for Medical Marijuana New Jersey.

Gaines sums up the purpose of the campaign by saying “if so-called prohibition had succeeded in reducing use rates, reducing crime, decreasing our prison population and benefiting our social and economic conditions, we, the NORML Women’s Alliance, would not be here today.”

All participants in the NORML Women’s Alliance and PotCouture.com photo shoot are available for further comment. For more information on the NORML Women’s Alliance, PotCouture.com and their upcoming campaign please contact sabrina@norml.org. For behind the scenes footage and the making of the shoot, click here.

NORML would like to thank everyone who was involved in making this campaign possible: Michel Leroy (Lead Photographer), Jen Rosado (Fashion Stylist), Crews (Hair), Brandon Remler (Photographer), Patricio Robayo (Photographer), Margot Mendez (Makeup), and Marvin Stevens (Hair).

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