If this weren’t such am amazing year for comics, the success of MY LITTLE PONY #1 would be maybe the story of the year: how did a comic book aimed at young girls get pre-orders of over 100,000 copies? Pony madness is such that a second printing, due December 19th has already sold out, and a 3rd printing is ALREADY under way. When all is said and done—and all the variant covers are counted up—MLP #1 will be one of the best selling books of the year.

And we’re told that orders for #2 are also huge.

A kids comic aimed at young girls.

How?

Is it just that everyone wants a pony? Even the mysterious retailer cabal behind the Ghost Variants has gotten in on the action. More ghosts on sale here.

The success of MY LITTLE PONY is a paradigm shift for the direct market that indicates maybe we’ve finally grown up after all.

In that spirit, here’s all the variant covers, from Pinky Pie on.