Ticketmaster Dives Head-First into Blockchain with Acquisition

A recent press release provided by Ticketmaster announced that the company is acquiring a startup named Upgraded, which has the goal of providing live events services on a blockchain platform.

“Ticketmaster is constantly exploring emerging technologies, and there aren’t many that have the unique possibilities of blockchain. We’re excited to have Upgraded join the team as we continue to focus on providing the world’s leading identity-based ticketing platform to fans, artists, and our clients. We think blockchain and Upgraded will continue our progress to improve ticketing and create a safer and more seamless experience,” said Justin Burleigh, CPO of Ticketmaster North America.

This article appeared first on Cryptovest

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