We’ve identified several problems with recommendations (and solutions too).

When we talk about travel we usually talk about the good things. It is, after all, one of the good things in life. But as most experienced travellers know, it’s not always easy, or pretty, or fun, and when we have high expectations, the let down can sting.

Most people don’t usually talk about transportation, and the hours it takes to pass all of the security checks and lines in airports. But what’s a few hours of standing in line and sitting in a plane compared to seeing the world, right?

But it’s the seeing the world part that can become really tricky — and disappointing. There’s a lot of stuff out there that you wouldn’t want to experience in your daily lives, let alone when on vacation! But avoiding these experiences and places is easier said than done. It all relies on recommendations and how suited they are to us.

Most of our travel decisions are based on information that we read or hear from others, and that information can be amazing or terrible. The business of recommendations is a lot more complicated than we think (that’s if you think about it at all!). They can be biased, irrelevant, unsuitable, false. So much can go wrong. And if you don’t know on what I’m talking about, you can finish reading this article and then watch this.

Read the full article here.