Zeddie Little was running a 10 kilometre race in his hometown, when he turned to smile and wave at a friend.

That innocuous gesture was photographed and unexpectedly transformed him into the latest internet celebrity: "Ridiculously Photogenic Guy".

It all started when photographer Will King posted pictures of the Cooper River Bridge Run, held in Charleston, South Carolina, USA, to his Flickr page and shared them on Reddit at the end of March.

The photograph of Mr Little eventually went viral, inspired a hugely popular Facebook fan page, Twitter followers, parody photos and more than one million views of the original photograph.