The long-standing debate on Airtel’s new initiative that violates net neutrality continues. After Flipkart’s Sachin Bansal supported the Airtel Zero initiative and stressed that ‘customer’s choice’ prevails everything, Zomato CEO Deepinder Goyal has taken to Twitter to give his opinion on the matter. He vehemently opposed Airtel Zero and said that it is against the basic fabric of net neutrality. He further asserts that Zomato would not have been where it is, if they had a competitor on a platform like Airtel Zero. Also Read - MarQ by Flipkart launches new Android 9.0 Smart TV range, price starts at Rs 11,999

Goyal goes on to say that Airtel will probably bully TRAI to agree to its demands. He pleaded that the Internet is a source of valuable information and should not be curbed in anyway. It should be accessible to all equally, in the same speed and at the same cost. He completely shunned all opinions calling Airtel Zero as fair and not a violation of net neutrality as ‘bull*@&#’. Read his tweets for more clarity. Also Read - Motorola to foray into 'Smart Home Appliances' segment in India with Flipkart

Couldn t have built Zomato if we had a competitor on something like Airtel Zero. (1 of 2) Deepinder Goyal (@deepigoyal) April 10, 2015

Calling Airtel Zero fair and not a violation of net neutrality is bs. (2 of 2) Deepinder Goyal (@deepigoyal) April 10, 2015

I think Airtel will bully TRAI to agree. Long term plea: please ensure our kids have access to education. We all learn a lot from the net. Deepinder Goyal (@deepigoyal) April 10, 2015

Airtel Zero is a new platform that will let users access selected apps and services without incurring any data charges. The company will charge app developers or service providers the data usage charges for allowing consumers to download and use those apps for free.

RELATED: Flipkart CEO Sachin Bansal supports net neutrality, but doesn t think zero-rating violates its principles

As lucrative Airtel Zero sounds, we still think that it goes against the principles of net neutrality. The idea that some services will be free, while some who cannot afford to pay Airtel a fee will be at a disadvantage (especially small companies and startups) does not bring healthy competitiveness to play. With this platform, the company is unfairly favouring apps or services that can pay to be on Airtel s platform. Goyal reiterates this thought in his tweets, and Zomato has to be best example of a success story from a free Internet world.

Google too is said to be working with carriers and developers to lower or eliminate the data usage and data charges in emerging markets like India. The company is reportedly acting as a middleman between mobile operators and app developers. Also known in the industry as zero-rating, either Google or the app developer will pay for the data consumed by the user. Let us know your stand on Airtel Zero in the comments below.