So many slogans, so little to cheer.

BEST SLOGAN: DUNEDIN

Dunedin, after years of enduring "I am Dunedin" and the much more fun "It's alright here," seems to have dropped the whole idea of a slogan altogether, instead branding the city as simply "dunedin" - but written in a gothic script so they look like a black metal band. In their brand story Dunedin notes the new logo is "irony-proof," and, well - they're not wrong.

It kind of just works. The logo combines two competing strands of the city (it's edgy and youth focused, but also has a lot of pretty heritage architecture!) without shoving its meaning down your throat.

Most importantly, it looks excellent as a Snapchat filter.

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