SRO Motorsports America has announced Amazon Web Services (AWS) as the official cloud and machine learning provider for the upcoming season.

To further enhance series operations and fan experience, Blancpain GT World Challenge America will leverage a wide variety of AWS services to accelerate its transition to the cloud.

In addition, the series will look to utilize AWS machine learning (ML) services to deliver new race metrics to enhance the fan experience.

This development continues a motorsports marketing activation that has provided a rich networking platform for AWS from this past season.

During key race weekends, invited guests will enjoy a unique experience to connect with leaders in the technology and security industry to drive innovation with a front-row seat to some of the best GT race cars in the world.

“We are excited to have AWS join our championships and drive innovation for our teams and fans,” said Greg Gill, president and CEO of SRO Motorsports America.

“With a wide range of technology services and applications, our transformation to the cloud and machine learning is in the best hands with AWS.”

AWS will also be featured within the newly named GT4 America and TC America championships that support Blancpain GT America, with the GT4 Sprint round at Long Beach to be presented by AWS.