DETROIT, MI - The news has been dominated recently about talk of what the city of Detroit doesn't have anymore like a growing population, a hip hop mayor and cash to pay off its long-term debt and bills.

But Wednesday (March 13, 2013) marked "313 Day," a celebration created by retailer Pure Detroit that emphasized what the Motor City does have: an energetic spirit and hope that this city's worst days are over.

The day gave Pure Detroit the opportunity to welcome by 11 a.m. two newborn boys at the Detroit Medical Center's Sinai Grace Hospital as the city's newest residents - Josiah and Marquise. Each received free blue Pure Detroit "Born In the 313" onesies from the retailer.

The parents of Josiah are Shatina Davis of Detroit and Labarrian White of Highland Park; names for Marquise's parents weren't available.

Other newborns, at least 3-5 expected at Sinai Grace Hospital, were also expected to receive Pure Detroit gifts.

"It's all about timing," said Ryan Hooper of Pure Detroit, an a phone interview with MLive Detroit, when asked about "313 Day." "And 3-13 and 2013 is about as perfect as you can get."

Mothers of newborns were also expected to receive Wednesday Pure Detroit items including gift bags with coffee and chocolate. Pure Detroit has three locations in the city and is in its 15th year of business.

Hoover said the concept of "313 Day" was created about year ago with the hope it could give freebies to more newborns and more Detroit area hospitals.

Pure Detroit also has plans to host a variety of city-themed concerts and events throughout the year to promote civic pride and a "retail happy hour" at each story with special offers.

"We're going to roll everything out slowly," Hooper said. "We're not trying to gobble up all the media at once."

Hooper said he hoped everyone would find a way to show Detroit pride on "313 Day" and keep it a tradition.

How do you think it should be celebrated? What do you think about the concept? Let us know in our comments section.

Below is a look at some "313 Day" reaction via Storify: