KOLKATA: In an effort to bring in ‘ Biswa Bangla Brand ’, chief minister Mamata Banerjee is scheduled to inaugurate the much-anticipated Bangla hut, to be named ‘Biswa Bangla Haat’, at Rajarhat New Town on December 27.

The hut will be run by a joint venture company formed of the West Bengal Small Industries’ Development ( WBSIDC ) and the Housing Infrastructure Development Corporation (Hidco).

Officials said that Bengal’s Darjeeling tea, Nakshi Kantha, Santipur, Dhaniakhali and Baluchari sari, Himsagar, Laxmanbhog, Fazli mango and leather goods from Shantiniketan will be sold from this hut. “It will be a one-stop hut for all kinds of traditional food, handicrafts, handloom and textile products for which Bengal is famous for,” an official said.

Both Hidco and WBSIDC will sign a memorandum of understanding soon to form the joint venture company that would run the hut, they said.

Earlier, the chief minister had announced the concept of ‘Biswa Bangla Brand’, which will be a common brand for all MSME products and all state-owned handloom brands — Tantuja, Manjusha and Tantushree. Government organised ‘Synergy MSME 2013’ where this concept was further discussed through interactive sessions.