SEOUL, Mar. 6 (Korea Bizwire) – The Korean Tourism Organization announced its plans on Tuesday to designate ‘Apeach’, a character from Kakao Friends, as its new ‘tourism ambassador’.

Apeach will participate in various promotional events in Japan to attract Japanese tourists, with the goal of attracting 3.2 million visitors to South Korea.

Ever since Kakao Friends first opened up shop in Tokyo last December, Apeach has been gaining massive popularity among Japanese fans.

The Korean Tourism Organization plans to attract Japanese tourists by tapping into Apeach’s popularity.

Between March 9 and 24, the Daikanyama branch of Tsutaya, a major video rental shop and bookstore in Japan, will hold a promotional event, ‘More Korea’, to attract Japanese tourists to South Korea.

The event will include a special exhibition for Apeach.

Image Credit: Korean Tourism Organization / photonews@koreabizwire.com