Swastika as a symbol of luck was widely used long before WWII. It was Nazis who made it a taboo. I’ve made a collection of pictures illustrating pre-WWII uses of Swastika. You may be surprised where and how widely it was used. Let the pictures speak for themselves.

Swastika Drug Company “Hilter be Damned. This was our sign since 1922.”

In 1925 Coca Cola made a lucky watch fob in the shape of a swastika with the slogan, “Drink Coca Cola five cents in bottles.” At that time, the Swastika was still a symbol of “Good Luck”.

Coca-Cola used the swastika again in 1925 when it introduced a watch fob in that design. The swastika was widely used as a symbol of good luck or good fortune prior to the Second World War.

Old labels of Carlsberg Porter and Calsberg Ny Pilsner.

Carlsberg used the swastika untill somebody gave it a very different association in the 1930s.

Calsberg delivery truck, which was photographed in Copenhagen.

Old label of Tsingtao Beer

The Tsingtao Brewery was founded in 1903 by German settlers in Qingdao, China. Since its introduction, Tsingtao Beer has enjoyed impressive sales growth and has always been the number one beer in China.

Brand of liquor called Swastika Whiskey. The liquor was produced by the Paul Jones Distillery of Frankfort KY and the trademark registered with the federal government in the early 1900s. Its slogan was “Pride of the Capital.”

Old whiskey bottle, Denver.

A postcard produced by the E. Philips Company, an American publisher, emphasized the “good luck” aspect of the swastika. It copyrighted the image in 1907.

That firm may also have produced the postcard image of the American flag in tandem with the swastika.

American pilots reportedly used the icon on their planes when they fought for the French in World War One.

Before the 1930s, members of the 45th Infantry Division of the United States Army proudly wore on their left shoulders an ancient “good luck” symbol, the swastika, in yellow on a square red background.

The swastika symbol was used in the passports of members of the former Soviet Army.

Blue swastika on Finnish Airplanes.

The swastikas used by the Finnish Air force from 1918 till 1945 have no connection with the German Nazi-symbols, which were painted in black and used on its sharp side.

It is a very rare 1913 KRIT 5 passenger touring car. The Krit Motor Company was founded in 1909 in Detroit.

Motorvagn 15 built 1913, Stockholm.

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The birth place of ice hockey was Winston, Nova Scotia, Canada. In the beginning of the 19th century, when the swastika symbol was still know and used for good purposes, a few ice hockey teams called them self the Swastika or used this symbol as there logo.

Edmonton Swastikas hockey team 1916

Windsor Swastikas dark outfits 1910

Swastika on “Snow Flake” crackers, Los Angeles, California.

PCB Assorted Cakes, Los Angeles, California.

Good luck canning rings 1915, Boston Woven Hose & Rubber Company.

Soviet cash with the swastika adopted.

Swastika Laundry was a venerable institution in Dublin, founded in 1912. It operated from Shelbourne Road in Dublin 4 and remained in business until the late 1960s.

Until the year 1933 this was the official logo for the ASEA firm.

Advertisement from November 1911 American Carpenter and Builder’s magazine.