Over the next 12 months, Google’s Android operating system will become the favorite platform among mobile developers, according to research firm Ovum. Nearly all developers, however, will support both mobile platforms. While Apple’s iOS and Android have long been the favorites, Ovum said there is growing developer interest in both Windows Phone and BlackBerry operating systems. “The growing momentum behind Windows Phone indicates that Microsoft has managed to convince developers that its platform is worthy of investment; its challenge now is to persuade consumers,” said Ovum analyst Adam Leach. The research also showed that developers are moving away from traditional mobile development applications such as Java and Flash. Developers are instead focusing their efforts on the web-based HTML5 standard, which is becoming the preferred approach to building cross-platform applications. “A smartphone platform’s success is dictated not only by the pull of consumers and the push of both handset vendors and mobile operators but also a healthy economy of applications delivered by third-party developers,” said Leach. “Therefore, it is important for all players in the smartphone ecosystem to understand the choices developers are making today and the downstream impact of those choices.”

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