Australia's peak psychologist body has warned AFL clubs desperately seeking an edge over their competitors that they are putting the mental health of their players at risk if they use unqualified mind gurus.

The Australian Psychological Society (APS) issued the warning on the same day the company behind Adelaide's disastrous pre-season camp attempted damage control.

The Crows, who finished 12th on the ladder after playing off in the grand final last year, cut ties with Collective Mind midway through the season amid reports the psychologically-stressful camp had caused lingering tensions within the playing group and offended indigenous players.

But the mind training firm denied players were left scarred by the experience and deflected blame for Adelaide's dreadful season at a press conference held in Melbourne on Monday.

Company director Amon Woulfe confirmed while Australian Defence Force personnel and qualified counsellors had been involved in the program, there was no registered psychologist on site at the Gold Coast camp.

"The AFL is always looking for the next guru to provide them with a winning formula, so they are primed for these unqualified and unregistered people," APS sports psychologist Jeff Bond said.

"They show great websites and great testimonials about how good they are, and whose mind they have been able to change to become winners.

"They get picked up by clubs who are desperate to find the key to winning.

"They come up with a whole range of explanations for what they're doing without using the term psychology or necessarily promoting themselves as psychologists.

"But at the end of the day they are not qualified to be doing what they are doing."

APS chief executive Frances Mirabelli urged sports clubs to undertake proper due diligence to ensure they use registered psychologists as "they are working in domains where potential harm can be done."

Much has been said and written about the camp that Crows coach Don Pyke described as a "fail" in the club's much-criticised mid-season press conference.

The club cut ties with the company as their season unravelled and in the face of a player revolt.

Woulfe rubbished claims players were forced to listen to the Richmond theme song on loop, saying the feedback from players had been "overwhelmingly positive".

Woulfe confirmed an indigenous player had expressed concerns about the appropriate use of a traditional talking stick but said the issue was quickly resolved.

He also conceded some players found the camp "unusual" and were uncomfortable with participating in group discussions.

But Woulfe hit back at Pyke's description of the camp, saying every aspect had been signed off at the highest level of the club and all players had received psychological clearance from the club doctor.

"We feel that the camp was great ... we delivered on the brief that was given to us by the Crows," Woulfe told reporters.

"If there was anything that happened on the camp that was not OK, the club would have addressed it straight away back in February.

"If half of what has been said and speculated about was true, we would have been fired in an instant."

The Crows declined to comment.