A small group of animal rights protesters are planning to block University Avenue on March 8.

In an effort to raise awareness to what they call cruelty behind Canada Goose jackets, the group plans to hold up 16 letters that spell out “Canada Goose Kills.” The blockade will take place at University Avenue and Seagram Drive, one of the main entrances to the University of Waterloo. The entire protest is expected to last about an hour and a half, from 4:30 to 6 p.m.

Vikki Lenola, a University of Waterloo student, is this area’s representative for People for the Ethical Treatment of Animals (PETA) protests against the popular jacket manufacturer.

“A lot of people don’t even know that Canada Goose uses real coyote fur and they don’t know the product cycle of where it comes from,” said Lenola.

This isn’t the first time Lenola has taken to the streets in Waterloo to protest, either. In February of last year, Lenola wore red body paint in front of uptown merchant Channer’s Mens and Ladies Apparel in a protest against Canada Goose.

Mark Channer, owner of Channer’s, told the Chronicle that the last group that protested at his business was “rude."

“I get if they want to protest and anyone can protest what they want, but you don’t have to be rude about it,” said Channer of the two-hour protest. “They would bug all of our customers and they would bug everyone walking down the street.”

At one point during that protest, Channer said, the protesters entered the store, but they were quickly removed.

Lenola, however, refutes that.

Channer said he was confused as to why Channer’s was a target considering there are more prominent retailers of fur products in Waterloo Region.