Midtown Bowl, a 60-year-old Atlanta staple, was dark. But 25 minutes away in the suburb of Kennesaw, Ga., Bowlero, a sprawling bowling alley and arcade, had opened with special hours. All of the games were lit up and the prize counter was staffed, yet no one was playing. Bowlers were using only a couple of lanes.

In the Atlanta neighborhood of Buckhead, cars cruised by the Governor’s Mansion, drivers honking their displeasure with Mr. Kemp in a planned motor protest. A sign affixed to one car highlighted the first letters of the governor’s last name, declaring, “Killing Everyone’s Meemaw Prematurely.”

The Georgia cosmetology board issued guidelines for reopening spas and salons, suggesting the use of masks for clients and workers, temperature checks with infrared thermometers, screening questions (“Have you had a cough? Have you had a fever?”), and by-appointment-only rules. But the guidelines were not being followed in many reopened salons visited on Friday.

In one neighborhood, a tattoo and piercing parlor called Be Iinked was busy, with 10 customers crammed into the small space. Brian Penn, the shop owner, was offering $10 piercings to walk-ins to his nearly 40,000 Instagram followers for the first day back open, and many people were taking advantage.

Mr. Penn said they were being careful to keep things disinfected. But he was not wearing a mask, and only some workers and customers had them on. No one’s temperature was being taken. And while he said he was concerned about safety, he also wondered if the virus was as dangerous as had been reported.

“I still say stay at home,” said Amanda Jackson, a customer and a nurse at the public hospital downtown. But she made an exception for her birthday — to get a tongue piercing.

At the Silver Star barbershop in the heart of Sweet Auburn, one of Atlanta’s most storied African-American neighborhoods, there were three barbers with gloves and masks, and two men without masks getting haircuts.