“It was no such easy matte : to get out of the water, good woman; for the spray flew so that you couldn’t tell which was sea or which was cloud.

Delivers luxurious matte color in one creamy swipe!

Candinette features a transparent dial with white-and-black print; the face boasts multicolor movement elements encased in matte white plastic.

There are so many new matte foundations launching this month, and they're among the best we've tried (see Base Notes, opposite, for our pick).

Rimmel Pro Matte Top Coat, pounds 4.49 (nationwide) The applicator brush is pretty thick which resulted in quite a gloopy top coat, but this also made it speedy to apply.

Skin Although you're going for a matte look, without hydration your skin will appear dry and flaky so first use an oil-free moisturiser like Amie Morning Dew Matte-Finish Moisturiser, pounds 4.95 (Boots and John Lewis).

"I think it's going to be a matte world pretty soon," says Avon's global color creative director Jillian Dempsey.

In early 2005 the company began offering the " matte tin" plating option on its products.

Guayaki has been hosting "tea parties" from its 35-foot RV, decorated with a bright mural of the rainforest, and it is serving up matte lattes and smoothies in stores across America.

One of the first companies to offer matte polishes in the mass market when it introduced Satin Hues Satin Matte last year, Orly began what has become a constant stream of matte products into the nation's drug chains.

Because photos are more fun when they're shared with family and friends, the V5s Matte Black has a landscape-panning effect that enables everyone to fit in a photo for the ultimate 'groufie' shot.