The Super Bowl ad for Disney and Marvel Studios' Avengers: Infinity War (due out May 4) generated the most buzz of any movie spot airing during Sunday's historic Super Bowl showdown between the Philadelphia Eagles and the New England Patriots.

That's according to a report from comScore and United Talent Agency ranking movies by both trailer views and social conversation through 10 a.m. PT on Monday. (For the first time, the annual Super Bowl survey tracked views on YouTube and Facebook, versus just social media interactions.)

Disney and Lucasfilm's Solo: A Star Wars Story (May 25) and Universal's Jurassic World: Fallen Kingdom (June 22) were also big winners, followed by Paramount's Mission: Impossible – Fallout (July 27) and Universal's Skyscraper (July 13).