All image credits: Pirelli

See that perfectly nice, well-lit living room? How there are books and nice plants in the background? And on the glass coffee table, some reading glasses, magazines, an iPhone and a, um, bigass tire ? Is this really working with the aesthetic of this room?


There is no shortage of car-branded crap for sale and this tire speaker is just the latest one, if not the oddest . It’s called the Pirelli P Zero Sound. Pirelli, a tire company, met up with IXOOST, an Italian audio company with a name I’m not even going to attempt to pronounce, and decided to make a Bluetooth speaker together. This speaker that looks like a tire is the result.


The tire is a mini replica of a Formula One tire that the teams use to conduct wind tunnel testing with. From the press release:

The acoustic system includes a powerful amplifier with a 100-watt digital signal processor and is equipped with a 100-millimeter midwoofer as well as a 25-millimeter silk tweeter. The whole system is made entirely in Italy by IXOOST, featuring hand-crafted unique touches and attention to detail.

The speaker comes in nine different colors, none of which I’m convinced would match any room aesthetic unless it’s a literal Formula One pit. No pricing was included in the release.

Whatever. You’re welcomed to try it out for yourself . It’s perfect for the enthusiast who delights in confusing his houseguests as to where his soft jazz is coming from.


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