Republican Ron Johnson is a first-term U.S. senator from Wisconsin. The voters back home wouldn’t know it watching his re-election campaign’s first TV ad .

Even for a time when incumbent lawmakers try to distance themselves from their job titles, Johnson’s new ad takes that approach to an extreme. It doesn’t once mention his work as a lawmaker or even identify him as a senator.

Instead, Johnson appears on camera in a manufacturing plant, promoting the virtues of a plastics company he helped found.

“Career politicians manufacture hogwash,” he says while a forklift operates in the background. “I manufacture plastic. And I respect you enough to tell you the truth.”

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Good News for Ron Johnson’s Re-election Bid



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