Unfortunately history has shown that when AMD has decent hardware, they still charge a premium. Not as bad as nVidia's 1-2k+ silliness but, still prohibitive.One reason I kind of worry about Zen. If AMD really has a 16 thread i7 killer, will they price it cheap enough? Many may wait till Zen only to find those 8 core Zens launching at over $500 price tags just because Intel has set the standard and AMD will want to get the most out of it. Could be a year before those drop down lower. During that time, will AMD have a competitive Zen alternative to the i7 7700K? I'm sure they will but I wouldn't be surprised if it's $50 off the price for a Zen 4C/8T. Unless they run a 6C/12T in that price bracket. I wouldn't mind that as that would undercut Intel's Broadwell and likely be able to utilize more cost effective boards than those premium X99s.

I think this ZEN cpu will be a good start(knowing there's more coming). It definitely doesn't have to surpass in speed the Kaby or skylake CPU's but get close enough. AMD would definitely charge their zen's lower than Intel's price range mark for CPU's. Honestly intel is using this opportunity of AMD lack of response in the High-End CPU market to get a lot of cash for something that's not worth it. When Zen shows up it would benefit all of AMD and Intel consumers. Prices will be lower and you get to pick which one you really wanna go with. A good competition.As for Vega. Well I'm exited cause its been a while since we saw such a architectural change and that's just awesome :) Looking forward for Vega wishing AMD to pull it off and kick at least a bit Nvidia's ass :D

How do you know that? Maybe AMD won't do it and the prices will be lower. You speak with confidence but you have no idea. Stating that isn't making it easy to understand either. If you so sure about it tell us why and give some arguments supporting your statement.

Actually the other dude is saying that if zen performance doesn't match intel's then the price will drop assuming if they perform same the price of zen would be same as Intel's.I disagree. I think if it performs same or better the price for zen would be lower than Intel's The question here is how much lower:)Anyway time will show.

Because they have done it before when their Athlon series was running circles around the Pentium 4. AMD was charging nosebleed prices for the FX series..."AMD's latest "FX" enthusiast class dual-core CPU, the Athlon 64 FX-60, is sure to be a hit for those looking for the utmost performance with little compromise and not much regard for the budget. With a Processors In A Box (P.I.B) MSRP of a mighty steep $1031"Read more at hothardware.com/reviews/amd-athlon-64-fx60--finally-an-enthusiasts-dual-core?page=13#HkHHq4GWPuj75oBC.99 I mean I think you're right - they will try to grab up market share by undercutting prices a bit, I just don't see that happening at the enthusiast level...

Yeah they did charge 1000$ for their CPU's. Tell me what's the highest price of Intel's? Of course they are about the money that's why they do it. But reasonable price is still rare in that industry. AMD lost some market share and they will try to get it back. Lowering price is simple solution when offering something new and fast. Zen is that trick they are pulling off. It's not said that, if zen is successful they will leave it as it is. There's another one coming and price for it would be higher if it is a decent CPU. The thing is that Intel will lower prices for CPU's and that's a good thing for all of us consumers. I really hope it would get cheaper and I can get maybe something new. But my 3770k is doing splendidly. I'd rather not spend 500$ or 600$ for not much of an improvement. I'd rather buy a decent Vcard but prices are also sky-rocking now as well. AMD may change that so let them do it.