From chopping off locks to taking steps toward transitioning, Demi and Helen think its important to celebrate the changes — big and small — that come with embracing yourself and your identity.

"It's a chance for people to show themselves," The founders told BuzzFeed News. Despite the account's handle, the duo made it clear that the page is intended for the entire LGBT community.

"We want to spread the love within the community and want to make everyone feel part of it. We want people to see that everyone is beautiful, then and now."