Over the weekend, even as Republicans Senators and Representatives on the talk-show circuit continuously complained that the media paid too much attention to Trump’s tweets, distracting from finely honed GOP talking points, Trump was declaring that his tweets were the most important source of information on Brave New Washington.

x My use of social media is not Presidential - itÃ¢ÂÂs MODERN DAY PRESIDENTIAL. Make America Great Again! — Donald J. Trump (@realDonaldTrump) July 1, 2017

The message delivered in this modern style? Violence against the media has the Trump seal of approval.

President Trump, who has reveled in his confrontational style with the news media, sparked fierce debate Sunday over whether he is inciting violence against journalists by posting a doctored video clip showing him bashing the head of a figure representing CNN.

The journalist bashing video originated on a pro-Trump reddit board, where members were excited to see that their work had been given an audience of millions. Trump has frequently re-tweeted comments or images from his supporters in the past, but the reporter-beating clip was a fresh sign of how Trump has enlisted a host of free ‘content creators’ for his use.

Before the election, there was a great deal of speculation about Trump TV—the idea that Donald Trump would leverage his celebrity into a media channel. But that’s not going to happen, because it doesn’t need to. Trump TV is already here. It’s just that each ‘episode’ is 144 characters long. And the people who watch it, are definitely getting the message.