CNN boss Jeff Zucker conceded that his audience is not interested in the network’s global warming agenda, but he indicated that he will try to find more creative ways to make them care.

“Climate change is one of those stories that deserves more attention, that we all talk about, but we haven’t figured out how to engage the audience in that story in a meaningful way,” Zucker said Monday at an awards dinner in New York. “When we do do those stories, there does tend to be a tremendous amount of lack of interest on the audience’s part.”

CNN’s ratings have suffered because the network masquerades as being objective while backing a blatantly liberal agenda. However, its climate change push, by Zucker’s own admission, may be even too much for the few people who still regularly watch what had once been the “most trusted name in news.”