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A third division Brazilian team have struck gold with one of the most recognisable strips in history.

Madureira, based in Rio de Janeiro have released a new kit, which features the face of Che Guevara.

The revolutionary's bearded face appears on the club's new maroon strip - created to commemorate their tour of Cuba in 1963, while the goalkeeper's shirt is designed exactly like the island's flag.

And the creation hasn't gone to waste - with sales rocketing to more than 3,000 in the weeks since it was launched, a considerable leap from the usual 10 a month.

The club had originally put Guevara's face on their seven-a-side shirts, although its early success has changed that, with club president Elias Duba revealing it will take its place on the first-team strip.

He told Reuters: "It's taken a whole life of its own. The factory can't keep up with the demand"

"I wasn't going to have the big team use them, but all the attention has convinced me otherwise.

Madureira goalkeeper Robertinho admitted his delight at the kit, which is the envy of other clubs across Brazil.

He said: "It's really beautiful, one of the nicest shirts I've seen in a long time. Even fans of other teams want to buy it."

The club are in contact with Cuban authorities in an attempt to tour the island again, wearing their Che shirts, prior to the 2014 season.

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