"Choosing a stylist that truly understands texture is essential to getting a good haircut. You want the natural pattern of your hair to perform at its best without extra weight, bulk, or shelving. Getting a 'straight' haircut means the only way the cut will perform is if the hair is blown out or straightened. When you get a cut that considers your natural curl pattern, you have the flexibility and ease for any style," Ouidad, the founder of Ouidad hair products, tells BuzzFeed Life.