As always, we’ll wrap up the review with the numbers and conditions that come with the initial coin offering. In order to know how well our investment could perform, we’ll run some numbers and check if the terms meet our criteria. Without too much talk, let’s start this off with some hard facts!

TOKEN SALE HARD FACTS

Important Dates & Numbers

Total Token supply 1,000,000,000

Tokens for sale during ICO 500,000,000

Token price €0.10

Soft-cap €2.5M — Target €25M

Hard cap €42M

Please note that prices are quoted in EUR not USD

Sale Periods & Bonus Structure

Private Sale #1 — Friends & Family until 23 March

Private Sale #2 — 24 March — 23 April 2018

Public Sale — 26 April — 25 May 2018

The public sale will last one month or will end as soon as the hard cap is reached. Momentum offers a bonus structure dependent on volume and supply of the available token for the public sale. The bonus structure is aimed to be look as follows:

Week 1–5% to 15% bonus dependent on volume and supply

Week 2–3% to 10% bonus dependent on volume and supply

Week 3 — up to 5% bonus dependent on volume and supply

Week 4 — No bonus

The bonus token will be vested for 12 months after the token sale and distributed accordingly after this period. Every single token that’s left after the public sale period ends will be burned.

Token Distribution

Token Distribution

Momentum’s Token Distribution of their total supply is parted into 7 pools. The biggest pool is obviously the 500,000,000 tokens which are up to sale during the pre- & public sale period, which equal 50% of the total token supply. 33% of those will be held as MobileBridge strategic capital reserve which is set aside to fuel future operations of the business. Those allocations however will be frozen for 3 years and can only be purchased for potential business customers at market rates in order to integrate them into the system. 8% of the remaining allocations are reserved for existing team and their long-term retention as well as for new team members. 2% of the total token supply will be used to remunerate strategic advisors and for the initial bounty marketing campaign which is held pre and during the ICO period.

The allocation of the funds will be used for various business operations which include the overall development of the MobileBridge Momentum platform, marketing & sales, partnership expansions and to cover the ongoing operational costs. Momentum didn’t divide the available funds into exact portions for these operations, however in the beginning stages of newly found ventures this is a rather common practice since adjustments of the allocations eventually have to be made in order to keep the project on track.

Conclusion

& Afterthought

Due to the fact that I’m in the field of marketing myself I was stoked to dig into the Momentum project. Customer loyalty programs and building long term relationship is indeed a problem that has been around for quite some time. Due to the fact that measuring marketing incentives that target those areas is a sheer impossible tasks, marketing budget is indeed spent without any chance of tracking the actual return of investment it yields. On a business perspective, using Momentum would allow companies to avoid burning through their marketing budget and actually get in front of their target audience without paying a top dollar for highly detailed customer data. By actually interacting with customers who get value out of the marketing incentives, it creates a win-win situation for the brands and consumers. The fact that customers are able to fulfill various tasks on one single platform is another key attribute that really appeals to me as it retains the users full attention — and that’s what’s worth the most in today’s fast paced digital world.