The next flagship smartphone from OnePlus, the OnePlus 5, will be released in a limited "early drop" sale today and made available more widely on June 27th. Everyone watching today's keynote should have heard a special code that can be entered at the company's website for the early run batch of phones. Let me help you out: “Clearer Photos” is the passcode. The slate gray OnePlus 5 (with 64GB of storage and 6GB RAM) costs $479, with the midnight black version (128GB storage / 8GB RAM) priced slightly higher at $539. Yeah, OnePlus phones are inching upward in price with the introduction of the 5.

If the early drop completely sells out before you can snag a device, you've also got another option: pop-up stores. The one-day-only locations will be open in New York today and in London, Berlin, Paris, Amsterdam, Helsinki, and Copenhagen tomorrow. You can check this page for the specific location of each.

Ahead of its announcement, we had a close look at the development of the OnePlus 5 and the decisions that factored into the phone’s design. Right now, you go read Vlad's full review for the takeaway on whether it's really a viable alternative to heavyweight flagships like the Samsung Galaxy S8, LG G6, Google Pixel, and the iPhone that it resembles so closely — but at a lower price.