Standing out, making their own rules. Staying power that lasts for years. That’s the mark of an icon. Introducing the Wrangler ICONS™ Collection. Six legendary pieces straight out of our archive, reissued for today’s world in wear and faded washes that breathe new life into their stories. Time-tested by rodeo riders, spirited youth and rock stars alike, these looks combine the authenticity of our 70-year journey with the attitude of another era. It’s timeless style you can wear endlessly, then pass on to the next generation.

Wrangler ICONS™ live forever.