But why?

Our Web Dogma was conceived by FatDUX CEO Eric Reiss back in 2003. It was inspired by Danish cult filmmakers Thomas Vinterberg and Lars von Trier, who had produced “Dogma ‘95” as a reaction to big-budget Hollywood films. Our idea was to create a set of guidelines for digital products — their design, content and ease of use — that would transcend ever-changing fashions and technological developments.

This version was first published as a typewritten page, on the bulletin board at the 7th “Information Architecture Summit” in Vancouver, Canada, May 2006. Since then, the Web Dogma has received an enthusiastic reception from designers worldwide and remains as relevant today as it was when first written.