Survey on LinkedIn Posts

Thank you for agreeing to take part in this survey. I am a student at the Université Catholique de Lyon - ESDES Business School of Management in the Master in Marketing and Digital Business Program.



This survey is part of my Master thesis titled "How does storytelling posts affect brand trust on LinkedIn?". I am investigating the impact of short storytelling social media posts on brand trust, specifically for Business to Business consulting firms. This survey will use the sustainability consulting firm Sustainia as an example.



This survey should take approximately 10 minutes.



Thank you for your time and participation.