When we think back to a world before ColourPop, things were a little dark. Where there's now a special place in our hearts for its cheap, quality beauty products, before there was just the hit-or-miss world of drugstore makeup. (And that was before it got good. Again: dark days.) Now ordering from Instagram's favorite brand means rolling in the pigmented, spongey-fun eyeshadows and highlighters, usually because no one's trying to pay a delivery fee for $6 of product. You have to make those drops worthwhile. Or rather, had to—because at long last, the Internet-only brand is launching in Sephora.

It's a twist for sure, especially given that the beauty boutique also just announced it was picking up Tom Ford's full line of #luxury products. But Sephora can do it all! And if it means we'll be able to save on eyeshadow and then mosey on over to that $50 Lips and Boys display, all the better. According to the brand, come November you'll be able to swatch ColourPop in the flesh, without facing a potential return shipping sitch. Word is still coming on what exact products Sephora will be carrying, but the brand says to expect the same prices we all know and love (🙌, and thank God).

Fingers crossed the offering includes the brand's beautiful new concealers and excellent shadows, but on top of whatever shows up, the brand's spokesperson says it's sticking with a speedy product development process. Meaning, look for "ongoing newness and fast-changing product assortment," which is a double-edged sword. If you love something, grab that good like there's no tomorrow, because there might not be. (RIP, Hello Kitty collection. You were too good for this world.) The bright side of that is its Sephora display will be an ever-evolving place, per the brand, with tons of Sephora-exclusive products.

As ever, the cruelty-free brand's cofounder Laura Nelson says that "the one thing you can always count on from ColourPop is change." To connect the beauty world dots a little more, Nelson's also the president of Seed Beauty, the company behind Kylie Cosmetics and KKW Beauty. So this is a huge step for Insta-born beauty brands—and while there's been zero word on whether those two would ever come into Sephora, can you imagine that world? Regardless, given that ulta.com now carries Ofra and Dose of Colors, and Sephora picked up Farsali earlier this year, it's getting even easier to avoid ordering blind.

Related Stories:

-27 New Beauty Buys Coming to Sephora This Month

-Sephora Literally Can't Keep This Korean Beauty Favorite in Stock

-Sephora's Beauty Insider Reward Program Features Points That Can Expire Now