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The gap between what Geoff Molson says and what the Montreal Canadiens organization actually does just keeps widening.

Words matter. If you are going to make promises, don’t renege on them. Habs fans feel betrayed today and with good reason. The Montreal Canadiens is not just another company. It is one of the most important brands in Quebec and the people of this province have a heavy emotional investment in their hockey team. This is our team.

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Molson heads a consortium that owns this National Hockey League team, but the true owners are the fans and it’s time to stop treating the real shareholders like they’re worth nothing.

At the end of the season, Molson — president of the Montreal Canadiens — promised two things. He said, loud and clear at the post-season news conference, that he and his colleagues would do everything to ice a better more competitive team next season and that the organization would be more transparent. So far, he has failed to deliver on both promises.