The way traditional content sharing platforms utilize user data has been a cause for public concern. The application of blockchain technology to the development of such platforms promises to drastically improve the privacy and profitability. Similarly, blockchain technology can improve the social video networks too. It is possible with the integration of a decentralized mechanism of consensus with the well-built platform so that users can connect with each other without the worry that they could expose too much information to the individuals who run the platform.

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Blockchain powered social video networks have a distinct advantage that they do not store Metadata on centralized infrastructure. Metadata can be used by the third-party organisations to monitor, track or collect user information. The absence of this functionality on blockchain platform offers an assurance of added privacy for members who prefer to keep their identities and data activities private and self controlled. For instance; the content shared across platforms such as Facebook messenger is secured with the end to end encryption – it is impossible for a message captured on the platform to get deciphered before it reaches to the user. However, the metadata attached to these exchanges is easily retrievable and may be used to identify the individuals who were involved in the exchange.

For most people, this isn’t a problem, but in situations where secrecy and privacy are essential, blockchain content sharing platform may be the only viable solution. Conventional content sharing platforms require the use of a valid phone number or email address for an account to be created. However, blockchain platforms have eliminated the need for such information. These address fields can be left blank for any information that may be associated with an email or phone number.

Traditional social media platforms have received significant criticism for their use of targeted advertising, mostly because it involves user tracking and monitoring. Targeted advertising may not be entirely evil, as it can help users discover useful and possibly interesting information. However, it becomes a serious vulnerability when user data is sold to third parties which at times can be traced back to specific individuals.

There is another reason too that the current advertising policy used by popular social media platforms is not perfect. The influencers on such platforms in many cases do not get any share of the generated profits or get no propositional amount when the platform takes it all. Blockchain platform is set to level the playing field. BuzzShow Network, blockchain based media sharing platform, offers some form of reward to all users who generate good quality content, curate, distribute, moderate and even view, it is based on Proof of contribution mechanism . The reward or token can be exchanged for any other currency or be sold back to other on the platform for use of services. Blockchain video social media platform can also improve profitability through crowdfunding and integrated payment. Though the likes of Facebook and Twitter have already embraced payment integration, it is quite clear that blockchain content sharing platform such as BuzzShow Network is better as it supports the digital currency.

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