



I’m amused by Paris Hilton.

If Madonna was Marketing 1.0 then Paris Hilton is Marketing 2.0.

She’s a real life version of what value is and how it is created today.

Every web developer should pay attention to her.



Here is a copy of what Paris said after her recent arrest for DUI.

“I had one margarita (and) was starving because I had not eaten all day,” she said. “Maybe I was speeding a little bit and I got pulled over. I was just really hungry and I wanted to have an In-N-Out Burger.” (source)

Did you notice that?

If not read it again and think.

See it now? (the unpaid product placement)

That’s the real reason Paris Hilton is really famous. Because she is the queen of links.

When Paris first came on the scene with her own user generated sex video she used that attention to create a career. Here’s how she did it.

Though she hired a publisist to get her on Page 6 She never really talked about herself. She talked about other people. She would mention the designers of her clothes, the club she was going to, who made the sweater for her dog, all without any guarantee of any return. She just threw out links.

It didn’t take long for designers and club owners to realize that Paris Hilton was a walking billboard. So they embraced her. She paid attention to them, so they paid attention to her.

The most valuable commodity today is attention. And there are many ways to get it. From sex videos to stupid pet tricks to talking bad about Muslims. The real trick is what you do with it once you have it.

What makes Paris brilliant is that she used the attention she had and gave it to others thereby garning more attention for herself. And it’s been profitable.

Here’s what’s amusing to me though.

Whenever she tries to promote herself, it falls flat. Books, records, movies, etc. don’t work for Paris. Because she’s actually a platform. Like Digg and YouTube.

Paris Hilton has gotten so good at garnering attention for others people are now using the fact that she doesn’t visit as a marketing tool.

In a world where any attention is valuable Paris can’t lose.

And won’t be disappearing anytime soon.

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