History, moving more slowly than today’s electronically empowered gossip, keeps revealing the disconnect between morals and manners. But oddly, it is the manners violations that often cause downfalls. Provided that the moral transgression is not too creepy—usually meaning that it involves children, prostitutes, public bathrooms, pornography, or some pithy combination—astonishing comebacks have been made by means of a penitent but dignified demeanor.

Manners transgressions have always been harder to live down. A single instance of screaming doomed the 2004 presidential campaign of Democratic National Committee chairman Howard Dean. Gaffes that smacked of jeering, bullying, or defaming brought down many a political career. There is only so much credibility left in the Context Excuse—claiming that you didn’t say what you are recorded to have said, which is being replayed all over the internet.

So why did so many citizens elect a president of the United States who unabashedly—even proudly—violated those expectations?

Some claim that they voted for reasons in spite of such personal behavior. But in listening to the partisans’ spirited enthusiasm, it is impossible to escape the realization that for many, it was because of such behavior.

This is a startling change. We now know about crude behavior on the part of past presidents, including Lyndon Johnson, John F. Kennedy, and others, going back in time, as history keeps being unearthed. But these transgressions were not widely known by the public in their respective times.

Nevertheless, in spite of the glamorization of outlaws and gangsters, people do not naturally think that their leaders should violate the standards to which they subscribe. We still pay obeisance to virtue. What has happened is that the virtues have been redefined.

We now have Alternate Virtues:

1. Authenticity (formerly Vulgarity)

This is a newly popular concept, born of disillusionment. So many public figures have been caught doing or saying something hypocritical that paragons no longer seem plausible. So if you know enough dreadful things about someone, perhaps you have hit bottom and will be spared the shock of further revelations.

2. Frankness (formerly Discretion)

Speaking one’s mind has come to be considered praiseworthy, regardless of the quality of what is expressed. Wholesale insults of segments of the society had generally been considered unfit for public consumption, however sincerely felt, but now the sincerity is the important part.

3. Honesty (formerly Respect)

This is the person-to-person version of saying it all. Nobody is in favor of dishonesty, but the pre-social media era, when people were told that their personal problems were all due to a lack of communication, spread the idea that there was something admirable about insulting people to their faces.