At IAmA – an incredible corner of the social news website Reddit – people, hiding behind online anonymity, submit themselves to the masses and invite them to "ask me anything". They range from the mundane ("I work at a small scale hardware store") to the bizarre ("I'm a medieval times princess") to the incredible. One recent interviewee was the winner of $30m on the lottery and fielded hundreds of questions ranging from "Do you get up earlier?" to the intricacies of what it's like managing vast wealth (he bought some dinosaur bones). Prey to plenty of hoaxers, the site is still great sport for internet rubberneckers.