Spark Perks members are entitled to special deals, fast-lane checkout and members-only events and content

Alberta-based Fire & Flower Holdings Corp. may have cracked the code (albeit a fairly obvious one): Canadians are fans of cheaper cannabis and faster service.

The company, along with wholly owned subsidiary Hifyre Inc., announced that Spark Perks—a cannabis members program across its retail network—is growing fast.

“Since the launch of the Spark Perks program (last month), Fire & Flower has seen an increase in customer engagement and basket size of members across our retail network,” said Trevor Fencott, CEO of Fire & Flower, adding the new effort demonstrates the “continued commitment to be a leading data-driven, ‘retail 2.0’ company.”

Spark Perks members are entitled to special deals, fast-lane checkout and members-only events and content. The program is free and doesn’t require purchasing any cannabis to sign up (although, why wouldn’t you, you’re already there?).

The company noted that more than 38,000 people have joined the program since it launched about five weeks ago. In that time, 33 percent of customers conducted a second transaction after creating an account. On average, members were spending 43 percent more per transaction than non-members, it added.

“Hifyre has been developing Spark Perks for more than six months and we are delighted to see positive initial results in the member program,” said company president Matthew Hollingshead. “Hifyre continues to be at the forefront of digital cannabis retail. We focus on developing secure, data-driven retail tools that connect customers with the brands and products they love.”

But if you prefer to buy your product in person, Fire & Flower also has brick and mortar locations. The company’s stores have been drawing plenty of attention since its Kingston, Ont. location won an International Property Award last month.

“We are very proud to be receiving international recognition for the design of the Fire & Flower Brock Street Cannabis store in Kingston,” Mike Vioncek, Fire & Flower’s chief operating officer, told Kingston Herald. “Our design team worked to ensure that we honoured the history of this important heritage building, while offering a modern, bright and comfortable experience for our customers,” Vioncek added.

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