"I'll be very transparent. It's our signature grille. Some of our models have a more expressive signature grille than others. The folks that look at it as somewhat polarizing would be, for the most part, the folks that have been with us since the beginning. In fact I'll take phone calls from some of these owners and will literally spend 45 minutes to an hour on the phone with me just expressing how disappointed they are," Bracken said. And this can kind of present a problem because, on the one hand, you don't want to abandon your most loyal customers, but at the same time it's vital for long-term survival to bring in younger buyers. So, what does Bracken tell the former on the phone?