Just in time for men’s fashion week in Paris, Ken (yes, as in Barbie and Ken) has gotten a major new look. Or rather, several of them.

Ken, a former icon of bland, unrealistic masculinity for children everywhere, now comes in seven skin tones, three body types, eight hair colors, and nine hairstyles (including cornrows, fade, shaggy dog, quiff and buzz cut). He also has a new panoply of wardrobe possibilities that include skinny suits, faux hipster plaid and beach bum tanks. It’s the biggest reboot of the boy since he was introduced in 1961.

The aim, according to the announcement from the doll’s maker, Mattel, is to better reflect the actual population. And, of course, to raise sales (that wasn’t in the company’s statement, but one can infer), which have been on a downward trajectory. It was also presumably a nod to gender equality, since Barbie got the diversification treatment last year, and Ken is nothing if not an accessory to Barbie.