EXCLUSIVE: We have learned that former Netflix and Warner Bros. marketing vet Christian Davin has been tapped as Amazon Studios’ new Global Head of Movie Marketing.

Davin will report to Andy Donkin, Head of Marketing at Prime Video, and will be working closely with Amazon Studios boss Jennifer Salke, and movies co-heads Ted Hope, Julie Rapaport and Matt Newman as well as the movies team to design and execute all film campaigns which includes all theatrical and streaming projects.

Vincent Scordino, senior marketing and distribution manager, and Molly Albright, head of creative marketing, will report directly to Davin.

Davin comes to Amazon from Netflix, where he was VP Global Creative Marketing for Films. During his time at the streamer he oversaw marketing for the entire streaming and theatrical slate including Roma, Bird Box, Dolemite, To All the Boys I’ve Loved Before, The Kissing Booth, Murder Mystery and The Irishman.

Prior to Netflix, Davin spent close to nine years at Warner Bros. where he served as SVP Creative Advertising, EVP Creative Advertising and EVP Worldwide Global Content and Sponsorships. Davin oversaw the creative marketing campaign for the Burbank studio’s Oscar-winning Argo, as well as A Star Is Born, Creed, 42, The Town, and Get Hard, among others.

The Georgetown University grad cut his teeth in creative advertising at Miramax during the early aughts. From Miramax, Davin continued onto 20th Century Fox where he led the creative marketing campaign for the breakout $263M-grossing global hit Borat. Following his time at Fox, Christian joined MGM Studios as VP Creative Marketing.