The new season is coming and every Indian brand is focusing on creating puns and creative advertisement to welcome summers in their own way. Detergent brand Surf Excel owner by Hindustan Unilever is once again trending for its heartwarming new ad campaign for this colorful season.

The ad titled #RangLaayeSang (loosely translated to colors that bring us together) has garnered over 7.7 million views so far on their YouTube channel since 27 February.

The ad is constructed on the evergreen topic of Hindu-Muslim harmony. The spirit of togetherness is highlighted in a cute and constructive way. The plot of the ad is winning hearts and appreciated by everyone over the Internet.

This one-minute long video showcases a little girl who chooses to get Holi color stains to protect her young Muslim friends who has to go to a nearby Mosque to offer namaz. It ultimately suggests, ‘Agar kuch achha karne mein daag lag jaaye toh daag achhe hain.’

Carlos Pereira, Regional Creative Officer, Lowe Lintas, said, “We felt the festival of Holi gave us the opportunity to highlight the true spirit of togetherness. By making color the medium of oneness, we could seamlessly bring forth the larger thought of Rang Laaye Sang — a sentiment that kids truly believe in.”

But remember, with fame comes the controversies. As the video is being liked by many, some people are even criticizing the ad on social media too. They blame that the video is against Hindu sentiments and are protesting against it.

What are your views on this advertisement by #SurfExcel ? Do share your views in the comments below. If you like the post, don’t forget to share it with your loved ones on your social channels by clicking the share button below.

#KeepTrending 😉