Reddit bills itself as the front page of the Internet.

The problem is it has yet to build a media business match. The social news site attracts a notoriously fickle audience that tends to react negatively to run-of-the-mill online advertising. The site has shied away from the typical Internet advertising, choosing instead to allow brands to sponsor links on both the homepage and subreddit pages, which are topic-specific pages, like this one for advertising. Not many big brands have run campaigns there. Instead, Reddit has sold to niche marketers like eyeglass maker Coastal, design software company Autodesk, and The University of Texas.

Here are 15 interesting stats from Reddit that brands should know about the site. All stats come from Reddit and are for March 2013 unless otherwise noted.

4.4 billion: Pageviews per month