Tacit Knowledge -- Writing a Book



Friedrich --

Another posting in my very occasional series concerning the rules of thumb that people in the arts work by but almost never get around to articulating. Today: writing a book.

Isn't it interesting how many people dream of writing a book? It's sweet, and it's (mostly) harmless, and I guess I once semi-shared that dream, and I guess one or two brain cells still make room for the possibility that I will someday write a book (fat chance). But, but, but ... Then I followed the book-publishing industry for 15 years.

Fact #1: Millions of people are working on books, or believe that they could write a book, or are planning to write a book.

And I'll bet that for many of them a part of that fantasy is the making - a - living-as-a-freelancer -doing-something-interesting-rather- than-working-as-a- flunky-in-a-boring- job element. But how many people in the country actually manage to make a living writing books? A couple of hundred.

Millions would like to do it. A couple of hundred actually manage it.

In other words, your chances of making a living writing books are perhaps better than are your chances of ever playing in the NBA. But not all that much better.

Technical pause here: there's an important-to-understand distinction that needs to be made between "book publishing" generally and "trade book publishing," which is what most of us think of when we think of book publishing -- ie., the biz that creates the books that fill up the local bookstore. Book publishing generally is a fairly substantial industry, and most of the money in the field -- 2/3, if I remember right -- doesn't come from "trade book" publishing. It's generated by the sales of products many of us almost never think of as books: medical reference books, atlases, textbooks. This end of the biz operates in the semi-rational way many businesses do, with similar profit margins and incentive structures. There's real money to be made here, other words. You can get rich writing and/or publishing textbooks, for instance, even if it's a very competitive industry.

Trade-book publishing, the wing of the industry that fills up your local chain store, is a very modest subset of book publishing. And it's got a quite different texture. It's rather irrational, makes very modest profits, is full of well-meaning ex-English majors, and is forever being invaded (and wreaked havoc on) by conglomerates that think they can run it like a conventional business, and who always fail to turn the trick. Despite the celebrated star authors and the occasional celeb execs and agents, there's rather little money to be made here. And most of that money is as flukey and moody as the money that sloshes around the moviebiz. You'd be surprised by how many name authors don't manage to make a living at their trade.

Fact #2: Most people who write "serious" trade nonfiction actually lose money on their projects.

Biographies? Serious travel books? Moneylosers for most of their authors. How so? Well, say you're lucky and your agent nails a $100,000 contract for you for a biography you're dying to write. Sounds good, huh? But run the math: First, subtract the agent's fee (10-15%), and then subtract taxes. You've got to write the book on the, say, $55,000ish that remains. Keep in mind that almost all books take longer to write and publish than expected. But, heck, you're a fast worker -- it'll only take you 3 years. That means you'll be living on $17,000 a year. And wait: you've gotta do some research -- what's a biography without research? Visiting some archives, interviewing whoever's still alive ... Guess where the money for these travels and adventures comes from? Your own pocket.

As a consequence of these sorts of realities, most serious-nonfiction writers either hold down fulltime day jobs (healthcare!) and do their writing during the evening and on weekends (whoops, there goes the private life!), or spend a lot of the time that they'd like to spend writing chasing down grants, fellowships, and stretches at writer's colonies instead. (This bunch is usually very worried about health care. See my posting on health care and the arts here .)

Not long ago, I ran into a woman acquaintance I hadn't seen in years, during which time she'd written a first-class biography of a famous man. We bumped into each other shortly after her book had been released, and I assumed she was basking in the good reviews, and exultant about the way her publisher was promoting the book. "This must give you a great feeling, as well as a great platform into your next book, no?" I said.

She rolled her eyes and told me emphatically that she was never going to write another book. "What I'm looking for now is a nice little not-too-demanding job with an office, regular hours, a health plan, and a regular paycheck," she said.

Fact #3: The people in trade-book publishing who make the money generally aren't the authors.

For years I attended the annual books convention, now known as BEA -- the get-together where publishers present their upcoming books to booksellers. It's a lot of fun, as many conventions are, but it's also an eye-opener. I remember walking through the doors at my very first books convention and stopping dead-still. There before me was an immense floor full of what might have been an electronics-industry get-together, or a travel-industry convention -- a July 4th-style parade of booths, suits, smiles, posters, and business cards. I remember thinking, "Hey, my English profs didn't tell me about this!"

There were a couple of thousand booths, most of them manned by a several people, and perhaps 10-20,000 visitors moving through the displays. Many of these people, it occurred to me, were making a living from trade publishing in one way or another. I pinched myself: And how many writers of trade books make a living from what they do? (Reminder: A couple of hundred.) In other words, very few of the people who create the products that these tens of thousands of trade-publishing-world people are making a living from manage themselves to wrest a living from the business.

What a bizarro field, eh? I can't offhand think of another industry such a thing could be said to be true of. Can you? Which leads me to conclude, if hesitantly, that the trade-book publishing industry runs largely on the dreams of readers and writers.

Fact #4: Writing a book isn't fun.

If it doesn't make a lot of sense to write a book for money, how about doing it for satisfaction? Many people imagine that they'd "fullfill themselves" (whatever that means) if they wrote a book; or that they'd get a deep pleasure out of the craft elements of the job. In fact, writing a book is a lot of work, and often work of a very tedious kind. It's heavy labor, more akin to building a house than puttering in your basement. (And no one builds a house purely for the pleasure of it.) It's certainly possible to write for pleasure and satisfaction, but seldom at that scale. Poetry, short stories, blogging -- all of these can deliver fun, satisfaction, and the pleasures of craft. But writing a book isn't something that can be done in a week or a month. It weighs on you; it's a bear to wrestle into submission, and it's followed by the (generally) no-fun publishing process. And then you've got to endure the almost inevitable commercial disappointment. Imagine going to all the trouble of building your dream house (by hand, naturally) -- and then people ignore it.

So why do people do write books? I come up with these possible explanations:



Some hope to hit the jackpot despite the odds.



Some have a dream about being an author, or taking part in "literature."



Some are obsessed lunatics -- ie., they feel they just gotta .



. Some don't know better (these usually never write a second book).



Some have other ambitions, and writing a book is a step along the way.



A handful are determined to be trade-book authors as a career, and know what the game consists of, and have (or think they have) the tenacity, toughness, talent, luck and energy to succeed.

All of which leads me to a Blowhardish musing. It's such a pain to write books, it's such a bother to go through the publishing process -- what kind of person is willing to put him/herself through this? Answer: a very narrow demographic -- the obsessed and the ambitious. Exceptions allowed for (hi Hugo!), this would seem to mean that most of the books we've interacted with over the years have been written by people who are nuts. Let's grant that a few of these nutcases have talent and brains -- still: funny, no?

And this is a big part of why I generally celebrate digital media -- because the new tools give people from the non-nuts range of humanity a better chance to contribute and take part in the conversation that is "culture." How many such "normal" voices have really been heard in this conversation before? But these days, if you write and publish a blog, for example, the publishing part of blogging is trivial, at least once you've set the blog up (or in the especially inept case of the Blowhards, paid a good webteam to do the hard stuff). You can say what you have to say, press a button -- and what you have to say flies right out there and becomes part of the ongoing culture-thing. Never before in the history of blah blah blah. Very cool, in any case, and I'm going to follow how this affects the tone of the culture-conversation with interest. Blogs have already had quite an impact on journalism. What kind of impact will they have on the cultural world? (Huge, I hope.)

Over the years, a few people have asked me for advice about writing books -- fools! Still, I tell 'em what I really believe: Since you probably won't make money on your project anyway, why not do it in a way that minimizes your trouble and results in something that pleases you? How to do this? Publish your book yourself. (Self-publishing is a growing and happening thing.)

But why turn your urge to create into "writing a book" in the first place? You say you've got a story to tell? Well, why does it have to be a book? You'll burden your life with a tedious project for a couple of years, you'll probably overstretch your material, and then no one will read the results. Why not realize your project in a manageable and pleasureable way instead? Put in a month of writing, keep it to a compact length, and post it to the Web. (There really aren't many stories that need more than 50 pages.) It's certainly true that no one may pay attention to your work despite its being out there on the Web. But at least you'll have told your story, enjoyed the process, made your work available -- and you won't have ruined your life, or broken your heart.

No one listens to me, of course, and it's probably better that way. I confess that The Wife berates me (lovingly and charmingly, of course) when I go on like this. She says I'm being a killjoy. Lots of people dream of writing books. What a harmless dream -- why kill it? And she's certainly got a point. I, on the other hand, feel that my point isn't to crush anyone's dreams. Why not make this basic information available? But maybe The Wife is right. It's certainly true that, after 15 years of following the book publishing world, I do sometimes wish people would be a bit more realistic in their thinking and talking about books. But is that an awful wish? Where books and publishing are concerned, maybe it is, I don't really know for sure.

Best,

Michael

UPDATE: Please be sure to read the comments thread on this posting, which is full of lively thinking and reacting. Aaron Haspel adds a lot to the conversation in his new posting on the subject here .

UPDATE UPDATE: Alan Sullivan shares his thoughts and stories about writing and publishing here .

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