Raptors president and GM Masai Ujiri was working on his selfie game ahead of his TIFF red carpet debut Friday night.

“Not that great,” he quips when the Sun asks him how he fares with cellphone snaps. “I’ll take a lot of selfies as long as (the fans) are taking it.”

Ujiri’s Giants of Africa documentary screens at Ryerson as part of TIFF’s Docs program.

The film follows Ujiri as he travels to Africa to visit the basketball camps he started there 13 years ago.

“I grew up in Africa, I grew up in northern Nigeria and I was just exactly like those kids ... I thought, ‘How can I go back? What can I do on my part in the position that I am in now in the NBA?’

“To me, it’s an obligation. I have to go and give back ... How can I help create a path for them?”

Giants of Africa captured Ujiri as he went through four countries — Ghana, Kenya, Rwanda and Nigeria — in 2015.

Oscar-nominated, African-Canadian documentary filmmaker Hubert Davis directs.

“I love TIFF — to me that’s Toronto,” he says in the lobby of a downtown hotel. “I love everything about it.”

Ujiri was named ambassador of TIFF’s City to City program, which this year focused on Nigeria’s Nollywood.

“I’m not into the whole scene-scene — I just try to go about my business, but I’m proud to meet all these people. I knew David Oyelowo ... I’ve done something with Danny Glover before, so seeing them again was awesome. Some people you see them on TV and then you see them in real life and it’s really cool,” he said.

Ujiri won’t be the only Raptor in attendance (these keen eyes noticed Kyle Lowry Instgrammed a photo from Queen’s Quay earlier this week).

“I’m sure there will be a couple of players. (Patrick Patterson) watches every single movie — good or bad, he’s there. Films are his interest and hobby,” Ujiri said.

After Friday night’s premiere at Ryerson, Giants of Africa will have additional screenings on Saturday and Sunday. For tickets and info, visit tiff.net.

MDaniell@postmedia.com