Update: Fabric has deprecated the third party kits as of August 2, 2018. See our help doc to learn more.

Since launching Fabric in 2014, we’ve partnered with some of the best mobile app tools to help you solve the biggest challenges in building your mobile business. Some of the challenges we’ve heard from you is that user acquisition data is often fragmented between different marketing channels, and sharing your app across those channels is really cumbersome. This makes marketing your app difficult, and you wouldn't know if you're converting users effectively.

To solve that, we’re announcing a brand new integration today: Branch, a powerful, multi-channel deep linking and attribution tool for growing your apps, is now available on Fabric.

Know which marketing channels work for your growth

While in-app analytics tools help you understand user engagement within your app, they don’t tell you which channels your users actually came from nor give you the ability to track that data. Branch’s deep links have solved this by carrying your referral data through multiple channels (i.e., web, app store) and the app install process. Now, by integrating Branch with Answers – our mobile analytics tool within Fabric (ranked #1 by SourceDNA) – you can easily start using mobile deep links to gain insights about where your user growth is coming from and how to optimize your marketing campaigns right within your Fabric dashboard.