Vegan charity Veganuary has today launched a crowdfunding campaign to get the first-ever Veganuary TV advert on air to reach as wide an audience as possible.

As an added bonus, every donation made in the next week will be doubled as part of The Big Give’s Christmas Challenge – the UK’s biggest match funding campaign.

The attention-grabbing and thought-provoking TV advert has been produced in collaboration with Kolle Rebbe ad agency and vegan film producer Fabian Weigt to create an advert that the charity believes is “fun, funny and non-judgmental, yet is guaranteed to make people question how comfortable they truly are with their food choices.”

In a statement sent to Vegan Food & Living, Toni Vernelli, Head of Communications at Veganuary, says: “We all know the power of TV advertising to capture people’s attention and influence their behaviour, so getting the first pro-vegan ad on TV will be a major milestone for our movement. Our crowdfunding campaign gives everyone a chance to play a part in making it happen.”

She added, “Thanks to the Big Give every pound donated will have double the impact, but we only have a week to raise the £40,000 needed to get this bold, fresh and compelling ad in front of millions of people and inspire them to try vegan this January and beyond. Your support could help make history.”

View the teaser video and donate here

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