Today's announced numbers signal an overwhelming demand by prospective budtenders to enter the industry and the Company's ability to influence them through CannSell. Cannabis retail employees play a central role in cannabis purchases. A recent U.S. survey i indicates that more than 90% of consumers strongly consider the retail employee's recommendation when making a cannabis purchase.

For cannabis producers, this news confirms the success of Lift & Co.'s exclusive approval by the Alcohol and Gaming Commission of Ontario ("AGCO") for training and communication to all cannabis retail employees. The Company is actively leveraging this exclusive access to Ontario's 'budtenders' by developing supplementary data products and training modules, providing a compliant trade marketing solution for cannabis businesses that are otherwise severely restricted in their capacity to market their brands.

"Today we proudly announce that, through CannSell, Ontario's private retail employees are ready to responsibly empower consumers' cannabis decisions," said Matei Olaru, CEO of Lift & Co. "CannSell is indisputably shaping the private retail experience in Canada's largest market, and by extension, shaping the entire industry. We are thrilled with the overwhelming interest in the program and are excited to scale it through complementary branded training modules."

CannSell (cannsell.ca, cannsell.ca/fr) launched on February 25, 2019, as the only approved training program by the AGCO. CannSell was developed in an exclusive partnership with MADD Canada, the country's leading voice on the prevention of impaired driving. CannSell training consists of a self-guided eLearning certification program, delivered through a Lift & Co.-branded learning management system ("LMS"), offered in both English and French. CannSell retails for $49.99 CAD + tax and is compatible across desktop, tablet and mobile. To successfully obtain CannSell certification, students are required to earn at least 80 per cent on the final exam, administered digitally as part of the LMS at the conclusion of the training modules.

The overarching objective of CannSell is to educate cannabis retail employees on the responsible sale of cannabis, as well as their legal and regulatory obligations. CannSell also provides basic knowledge about cannabis to ensure that those who are selling it understand its various forms, effects and the potential risks and harms of cannabis use.

Lift & Co. also launched CannSell Expert on March 18, 2019, which has already created high demand. CannSell Expert is an advanced certification program available to cannabis retailers across Canada, essential to providing staff with the deeper cannabis knowledge necessary for superlative customer service in areas of product knowledge, plant genetics and consumption methods. CannSell Expert takes approximately 25 hours to complete and retails for $449.99 CAD + tax.

In addition to CannSell Ontario, Lift & Co. retail training is being utilized by the Nova Scotia Liquor Corporation, Prince Edward Island Cannabis Management Corporation and by numerous private retailers across the country.

About Lift & Co.

Lift & Co. (TSXV: LIFT) is a publicly traded technology company modernizing the cannabis industry.

Forward-looking statements

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

i Brightfield Group: Insights for Dispensaries: The Importance of Budtenders https://www.brightfieldgroup.com/post/insights-for-dispensaries-the-importance-of-budtenders

SOURCE Lift & Co. Corp.

For further information: Lift & Co.: Scott Campbell, Director of Communications, 647-402-4957, [email protected]; Investor Relations: Thesis Capital, Prit Singh, 905-510-7636, [email protected]