LAS VEGAS – Chief executive officer Lorenzo Fertitta said UFC 193, which was headlined by Holly Holm’s stunning upset of Ronda Rousey in a women’s bantamweight title fight, is trending to be the company’s second-largest event in its 20-plus-year history.

It is currently third, Fertitta told Yahoo Sports on Wednesday, and is on pace to finish behind only UFC 100.

The Rousey-Holm fight sold in excess of one million on pay-per-view, though Fertitta would not confirm a specific number. Unlike boxing promoters, who usually but not always release the pay-per-view figures, the UFC policy during the Zuffa era has been to keep that information private.

But it did set several business records and came close to surpassing several others, according to the promotion.

It set a UFC record for single-night attendance with 56,214 at Etihad Stadium in Melbourne, Australia. The live paid gate of $6.79 million is fourth in UFC history, behind UFC 129 ($12.08 million), UFC 189 ($7.2 million) and UFC 168 ($6.9 million).

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More than 6,000 commercial venues purchased the pay-per-view for showing in their establishments, setting a company record. It broke the record that a 2010 fight between Brock Lesnar and Cain Velasquez set.

Fertitta said that Rousey at this point has two of the three largest pay-per-views of the year in combat sports. The May 2 boxing match between Floyd Mayweather Jr. and Manny Pacquiao smashed all records when it sold 4.6 million units.

But Rousey’s fights against Holm and Bethe Correia at UFC 190 stand at Nos. 2 and 3 on the list, he said.

The fight card was the No. 1 sports event on the Nielsen Twitter TV rating, with more than 85.9 million live impressions. It peaked at 29,000 tweets per minute. The UFC web-only series “Embedded” drew 38 million viewers for its four episodes.

And with more than 18 million followers combined on Twitter, Facebook and Instagram, Rousey surpassed tennis star Maria Sharapova as the No. 1 most followed female on those social networks.

“It was a record-breaking night,” Fertitta told Yahoo Sports. “In the history of combat sports, four females have never been able to drive the performance we were able to drive on Saturday. … It’s our third-largest event of all-time and it’s trending to be our second-largest. It’s not an exact science, dealing with pay-per-view, and the numbers come in very slowly.

“You kind of get the preliminary numbers and use some historical data points and you project out where you’re going to end up. It was a very big night and we’re more than pleased with the results.”

The mainstream media’s interest in Rousey provided a tremendous boost. Rousey was invited on ABC’s "Good Morning America" to announce the match with Holm. That show averages over five million daily viewers.

The promotion for the fight, hailed as perhaps the best the UFC has ever done and portrayed Rousey and Holm as young girls getting into their sports, was debuted on the daytime talk show, “The Ellen DeGeneres Show.”

That helped Rousey reach an audience of women the UFC doesn’t normally reach.

She then appeared on “The Tonight Show with Jimmy Fallon” on Oct. 7, pitching the fight.

Self, Ring and the Australian version of Men’s Fitness put Rousey on the cover of their magazines leading up to the fight.

Fertitta said that 2015 is on pace to finish as the UFC’s best business year in history, with another mega-PPV set to come when Jose Aldo defends his featherweight title against bitter rival Conor McGregor and Chris Weidman puts his middleweight belt up against Luke Rockhold on Dec. 12 at UFC 194 in Las Vegas.

That is another potential one million-plus sales bout, he said.

“I’m super bullish on the prospects for that card, and it’s stacked from top to bottom,” Fertitta said. “We have big-name fighters in both the main and co-main events, and even on the rest of the card, we have some big-name fighters. It has a potential to cross over to the mainstream public.

“It’s on a great date. There’s pretty much no college football that night and I think that Army-Navy is the only college football on during the day. We were strategic about placing it there to get away from all the conference championship games, so we’re very confident we’re going to take over the sports world on Dec. 12.”

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