MANY parents pay for their kids to have private lessons with tutors or sports coaches, but more and more people are apparently turning to video game coaches.

The Fortnite phenomenon continues to rise in popularity, invading pop culture and sports, with more than 125 million players worldwide, and coaches are cashing in on the demand.

The video game involves 100 players (either by themselves or with a team) dropping onto an island and fighting until there is only one winner.

There are no second chances and the game ends as soon as you die. And some parents are refusing to let their kids fall behind their friends, paying between USD$10 and $60 per hour for coaches, according to a report in the Wall Street Journal.

These tutors are helping players master the various mechanics of the game, such as building and shooting, as well as how to come out on top in ‘clutch’ moments.

Most players will be gaming with their friends and will be under scrutiny if they are bad players and let the team down. This may even lead to bullying or exclusion from play if your kids can’t keep up with their friends.

However there may also be other reasons why players would pay money to get better at video games, with many people turning to esports as a career.

In May this year, Fortnite owner Epic Games announced it would provide more than $100 million to fund various tournaments around the world. This move made Fortnite the biggest global esport in terms of prize money.

And many parents are looking to help their kids win big, or even turn their hobby into a genuine esports career.

There is money to be made from e-sports, with Fortnite Twitch streamer ‘Ninja’ reportedly making around $500,000 per month. So getting a tutor could pay dividends.