In a sign that finicky consumers are tiring of liquid-based wellness trends, Los Angeles-based Juice Served Here has shut down all of its retail shops in Southern California.

The hip juice bar made the closure announcement on its website late last week after local publications, including the Southern California News Group, reported the sudden closures of its locations in Newport Beach and Los Angeles.

“Change is the one constant you can rely on and the one thing that must be embraced. It is with sorrow but, having embraced change, also with confidence and optimism, that I am announcing the closure of JSH,” company co-founder and chief executive Alex Matthews wrote.

Matthews, who started juicing to improve his health several years ago, launched the first Juice Served in West Hollywood in 2013.

Hipster Los Angeles juice bar, Juice Served Here, recently closed its Lido Marina Village shop. (Nancy Luna, Orange County Register/SCNG)

Hipster Los Angeles juice bar, Juice Served Here, opened a couple of years ago at Lido Marina Village. (Nancy Luna, Orange County Register/SCNG)

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Juice Served Here is known for its simple but innovative detox elixirs. Shown: Charcoal Lemonade and The Pipe Cleaner. The Los Angeles juic bar closed its locations due to fading interest in cleansing. (Nancy Luna, Orange County Register/SCNG)

Juice Served Here is known for its simple but innovative detox elixirs. Shown: Charcoal Lemonade and The Pipe Cleaner. The Los Angeles juic bar closed its locations due to fading interest in cleansing. (Nancy Luna, Orange County Register/SCNG)

Juice Served Here is known for its simple but innovative detox elixirs. Shown: Charcoal Lemonade and The Pipe Cleaner. The Los Angeles juic bar closed its locations due to fading interest in cleansing. (Nancy Luna, Orange County Register/SCNG)



He blamed the closure on a shift in consumer habits dating back to 2015. “The buzz for cleansing was fading. The desire to dine on juice for 3 days in a row was just not as popular as it was years prior.”

Juice Served Here had two locations in Newport Beach — one at Fashion Island and one at Lido Marina Village. The Lido juice shop was one of the first new food tenants at the village, which recently completed a multi-million dollar makeover.

When it opened, the juice shop had earned national buzz for its chic detox elixirs such as Charcoal Lemonade. The drink was mentioned in Harper’s Bazaar, Vogue and the New York Post.

“We call it the dark knight of detox,” Matthews said in a 2015 interview when it came to Orange County.

The murky looking drink, and other cold-pressed juices soon landed in retail outlets such as Mother’s Market and Coffee Bean & Tea Leaf. At its peak, with 13 stores open and dozens of wholesale retail accounts, the Los Angeles juice company was generating $10 million in revenue, Matthews said in his goodbye letter.

“This letter has been incredibly difficult to write, as JSH has been my baby for more than 5 years,” Matthews said. “I am truly humbled by the unwavering support from our customers, in wholesale, retail, and online. This has been the hardest decision of my life. I realize this will come as a shock to many of you, it’s still a shock for me.”

The other Newport Beach location was at Fashion Island. It closed Nov. 17, according to the Irvine Co.