Lots of us are making incremental improvements across various segments of the b2b and b2c markets. There are plenty of interesting and rewarding challenges in that space, and it's what I currently do as well. However, there must be some of us here who are working to better our world and future, but I don't seem to see much press for them here or anywhere for that matter. To those of you in that camp: what's your company, what are you doing, and what are your growing pains?