It's Earth Day! And if you're like us, you would like to find a new way to help protect our planet. We have an easy one, and you can get your friends on board too. They're going to love it because it is actually LESS WORK. Intrigued?

Say No To Laundry

Did you know that the Fashion Industry is one of the biggest culprits in water consumption? A 2017 report revealed that, in 2015 alone, the fashion industry consumed 79 billion cubic meters of water — enough to fill 32 million Olympic-size swimming pools. It is expected to increase by 50% by 2030. Crazy, but true. It takes 2,720 liters of water to make a T-shirt. That's how much water you drink in THREE YEARS. And your favorite pair of jeans? Almost 10,000 liters of water went into creating them. Ok, so what can YOU do about this?

Our go-to advice is to become a Conscious Consumer. Shop Less, Choose Well, Make It Last. And today, we will focus on that last concept. One way to make your clothes last longer is by DOING LESS CHORES. Sounds great, right?

It is great. For everyone. Washing a pair of jeans every 10 times you wear them instead of every 2 times reduces energy use, climate change impact, and water intake by up to 80%! It also means they will LAST LONGER. That means more time for you to enjoy some sunshine at the park, or grab coffee with friends, or eat pizza on the couch. Hey, you do you.

Are you worried that this will make you feel gross? We were hesitant at first too, when we got on board the LESS LAUNDRY bandwagon a few years back. So we'll clue you in on an insider trick. You ready?

TOP SECRET TRICK (ok you can share it)

You can FREEZE your jeans. Yup. This will freshen them up between wears and help them shrink back into their pre-worn state. You can zip them up into a reusable bag, so that you don't have to worry about jeans that smell like ice-cream. Or whatever you got in there.

Another tip... Don't put your jeans in the dryer. A lot of denim has spandex in it now, to make your butt look really nice and IG-ready. The heat destroys the elasticity over time, which results in saggy butt syndrome. No one needs that. We actually try to avoid the dryer altogether. We love our clothing too much to take that chance!

So, there you go. Now feel free to go spread the word. Who knows? You might make someone's day. HAPPY EARTH DAY!