User Engagement & Ad Revenue

Digital publishers are constantly trying to understand how to improve visitors experiences and ad revenue at the same time.

What creates a good experience for website visitors? Looking at traditional metrics does not always deliver the granularity required to understand how ads are truly affecting their experience.

In the study below, we highlight how authentic user engagement and ad revenue are correlated. We also dig into how one publisher was able to identify something we call Fake UX.

Below, this study will highlight how a publisher increased authentic visitor engagement, increased ad revenue, and cut Fake UX out of their website using Ezoic.