The socialist filmmakers responsible for Alexandria Ocasio-Cortez‘s viral video advertisement are back at it with an inspiring ad for fellow democratic socialist candidate and Justice Democrat Kaniela Ing.

The ad highlights Ing’s working-class background and how it informs his socialist vision for not just the Democratic Party but also a government by the people, for the people.

A Hawaii for the many is possible, but we have to take it, together. On August 11, this movement can make history, but I need your help. Please Retweet this video, Donate, and sign up to knock on doors, send texts + https://t.co/dELbZgUFNP#Ing2018 pic.twitter.com/aGXwSj4m5f — Kaniela Ing (@KanielaIng) July 25, 2018

Unlike most political ads, this one is not made by high-profile consultants or bolstered by a massive budget that can be credited to super PACs and corporate donors. The duo behind the ad, Democratic Socialists of America members Naomi Burton and Nick Hayes, are grassroots filmmakers, and Kaniela Ing, as stated in the ad, is not taking money from any super PACs or corporations.

As political scientist and author Corey Robinson noted, Ing’s ad, like Ocasio-Cortez’s, is notable not just for its ideological fervor but also the signaling of a “new crop” of working-class leftists with an unforeseen narrative that combines their own stories with the issues facing young Americans across the nation. Robinson wrote:

What’s so incredible about this new cohort, beyond their unabashed leftism (and, seriously, listen to this guy’s rhetoric: about working in the pineapple fields, denunciation of military bases, how it’s too easy to blame Republicans and Trump and not confront the Democrats, housing for all, student debt cancellation, discussion of “exploitation” by “colonizers” who are understood as the “corporate establishment”), is how seamlessly they weave their own personal narratives into their larger political programs. No more Al Gores, John Kerry’s, or Hillary Clintons struggling to find some authentic self (out of the any number of selves they’d cobbled together in the past) that they can present to the public. This new crop of leftists knows how to tell their own story as the story of our political economy today. And if there are referents to a heroic past, it’s not some idealized New Deal or mythicized Lincoln: it’s specific forms of rebellion in Hawaii, or in Ocasio-Cortez’s case, Puerto Rico and the Bronx. (Though I did love love love Ocasio-Cortez’s reference in Kansas to the state’s decision to enter the union as a free state, and telling her audience that she had learned that in elementary school: what a brilliant weaving of specific local narratives into something larger through the thread of public schooling.) Anyway, I really urge all of us to pay attention not simply to the rise of the left, but to the specific idioms and cadences they deploy. It’s very very very different than Sanders, and very different from New Deal nostalgia. It’s something new—in a weird way, borrowing form Obama’s playbook regarding race and identity but using it not on behalf of some bland and empty “yes, we can” but on behalf of a more aggressive and specific politics around student debt, the housing crisis, low-paying jobs, healthcare, and more. They also remind me, come to think of it, of the New Deal you never hear about: the immigrant, multicultural New Deal of the Popular Front imagination, which brought Eastern and Southern European ethnics, and African Americans, into the popular imagination, melding left liberalism with cultural pluralism.

Ing is running an underdog campaign in a competitive seven-way primary to replace incumbent Democrat Colleen Hanabusa, who is retiring from the seat to run for Governor of Hawaii. Ing’s challengers in the HI-01 Democratic primary include the state’s lieutenant governor, a former congressman who represented HI-02 from 2002 to 2007, and two other state legislators.

Kaniela Ing joined us on the podcast to discuss his bold leftism and vision for the Democratic Party. Listen on iTunes or in your browser below: