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An iconic North End business has been given another reprieve after Pollock’s Hardware Co-op members voted Saturday to keep the 97-year-old Main Street hardware store open.

Members voted overwhelmingly to reject the co-op board’s recommendation to shut down the business and also voted in a new board of directors.

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“We have lots of preliminary ideas and exciting plans for what might be possible in the next six months (and) we’re just working getting some of those up and running,” said Raina Loxley, a new board member and one of the coordinators of the Save Pollock’s campaign who is the daughter of a founding co-op member, John Loxley.

Those ideas include launching a new website and a subscription program for the store, Loxley said.

“We’re doing a really big push to get members back into the store and buying from Pollock’s and also a big push to attract a lot of new members and new customers with all of the news that has been happening in the last couple of weeks,” she said.