By By Jonathan Lam Apr 19, 2013 in Odd News Tim Fittler, with the help of St. Clair College director of applied research and development Scoot O' Neil and some college students, developed a new line of glow-in-the-dark toilet seats. Now Fittler has teamed up with Scott O’ Neil, the director of applied research and development, college mechanical engineers students, and six marketing students to craft a better version of his glow-in-the-dark toilet seat. As of result, Fittler has developed a toilet seat that has improved glow, color, quality, and is able to match your average toilet seat cover. Fittler claims that the new toilet seat can glow for more than eight hours and only uses very little light source to charge it. This new glow-in-the-dark toilet seat retails for $49.99 and can help lower house owner’s electrical bills. No more turning on the lights at night to use the restroom. The Pottyglow project served as a great learning experience for the students of St. Clair College. "This project has given them a tremendous opportunity to be involved in the launch of a unique and fun new product for the home décor category," marketing professor Steve Janisse said. "The students have put together a number of reports including target market analysis and marketing strategies." Fittler hopes to eventually have these seats sold in stores, but for now these can be purchased at Nightglowseats.com Tim Fittler of Fittler Sales & Marketing is an entrepreneur in southern Ontario. In the fall of 2000 Fittler founded Pottlyglow Inc. and by 2004 he has sold more than 50,000 Pottyglow seats.Now Fittler has teamed up with Scott O’ Neil, the director of applied research and development, college mechanical engineers students, and six marketing students to craft a better version of his glow-in-the-dark toilet seat. As of result, Fittler has developed a toilet seat that has improved glow, color, quality, and is able to match your average toilet seat cover.Fittler claims that the new toilet seat can glow for more than eight hours and only uses very little light source to charge it.This new glow-in-the-dark toilet seat retails for $49.99 and can help lower house owner’s electrical bills. No more turning on the lights at night to use the restroom.The Pottyglow project served as a great learning experience for the students of St. Clair College."This project has given them a tremendous opportunity to be involved in the launch of a unique and fun new product for the home décor category," marketing professor Steve Janisse said. "The students have put together a number of reports including target market analysis and marketing strategies."Fittler hopes to eventually have these seats sold in stores, but for now these can be purchased at Nightglowseats.com More about Canadian, glow in the dark, Toilet seat Canadian glow in the dark Toilet seat