The NCAA’s Mark Emmert would be a jackwagon if, for no other reason, than that he leads the NCAA and apparently believes all of the hypocritical crap that he and the NCAA’s water carriers spew about amateurism and student-athletes while they make billions off their unpaid labor. Or, worse, that he doesn’t believe it and spews it anyway. Really, the NCAA is the worst and Emmert is its leader, ergo: Jackwagon.

But during his testimony in the Ed O’Bannon trial last week, he took it a step further:

“To convert college sports into professional sports would be tantamount to converting it into minor league sports. And we know that in the U.S. minor league sports aren’t very successful either for fan support or for the fan experience.”

Just on the surface that is dumb, in that Minor League Baseball — though it has experienced ups and downs in its history — has been in a pretty damn sustained upswing for a couple of decades now. An upswing any way you slice it, really. Revenues. Profits. Attendance. New ballparks. Merchandise sales. And I bet if you polled fans of various sports and various levels and leagues of sports, you would find that minor league fans are among the most satisfied with that which they patronize than anyone. It’s affordable, it’s family friendly and it’s fun. When was the last time you heard anyone complaining about going to a minor league game?

Pat O’Connor, the president and CEO of Minor League Baseball took Emmert to task for this over the weekend. After schooling Emmert on just how wrong he was, O’Connor offers and invitation:

So, Dr. Emmert, there’s no denying that minor league sports are in fact immensely successful in regard to fan support and fan experience. And Minor League Baseball is thriving as an alternative to other more costly entertainment options. We have the thrills of a theme park, the emotions of a good movie, the element of surprise at a concert and the cuisine of your favorite restaurant, all wrapped up in one event and taking place in 70 ballparks on any given summer night. Please accept this as an open invitation, Dr. Emmert, join the American people and attend a Minor League Baseball game this summer. See for yourself just how much fan support we have and how the fan experience is like none other in the sports world. There’s something special going on at Minor League Baseball parks across this country and there’s never been a better time to be a part of it.

I assume Emmert won’t go. Mostly because it would likely pain him so to see athletes being paid, even if it’s just a little bit, to play sports.