You might remember a long time ago when Steve Jobs dubbed Blu-ray 'a bag of hurt' and basically removed any hope of the format ever being supported by Macs. Well, this little ad from Microsoft has us remembering that day and wondering if Steve ever imagined his statement about Blu-ray would one day be the focus of a commercial from one of his biggest rivals.

This cute-as-a-button-on-a-toddler's-jammies commercial from Microsoft could easily go the way of the snide 'I'm a Mac' commercials from Apple but instead shows two notebooks (teehee) watching Avatar on Bluray while on a long flight in an aeroplane fashioned from a shuttlecock and a Campbell's soup cans. All together now, AWWW!