New York (CNN Business) A new court document submitted last week in a lawsuit filed by Sandy Hook families against right-wing conspiracy theorist Alex Jones sheds light on some of the inner workings of Infowars, the fringe and fairly opaque media company Jones operates.

The document, which was filed in a Connecticut court on Wednesday, includes depositions taken in May from four employees of Free Speech Systems, the parent company of Infowars. One of the associates deposed is Jones' father, Dr. David Jones, who is the manager of human resources at Free Speech Systems.

The depositions emphasized how lucrative it has been for Jones to sell products in his online store, and offered a glimpse into how being banned by social media companies like Facebook and Twitter has affected the business. The depositions also painted Infowars as an organization run entirely by Jones.

Jones, who had said the Sandy Hook school shooting was staged, is being sued for defamation by the families of victims in both Texas and Connecticut courts. In a separate sworn deposition taken earlier this year as part of the Texas lawsuit, Jones conceded the shooting was real, and said it was a "form of psychosis" that caused him at the time to believe it was staged.

Jones has for years used the Infowars website and his national radio show to peddle conspiracy theories, suggesting to his audience that the end of civilization is near. He's then used these platforms to hawk survival gear, nutritional supplements and other products as the solution to the problems he describes on his show.

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