Advanced Micro Devices Inc. is angling to lower the cost of virtual reality, targeting the field with a new line of graphics hardware priced at $199—half or less the cost of comparable products.

AMD said the first chips based on its new Polaris design are expected to arrive in graphics cards for personal computers at the end of June. The company aims to help push the starting cost of PCs that can deliver VR experiences as low as $799 from above $1,000.

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