How Apple’s under-the-radar design genius, Jonathan Ive, has found the way to our hearts.

I first catch sight of Jony Ive across the Apple campus, in a plain Dodger-blue T-shirt and white painter’s pants, in conversation, nodding. The head Apple designer, who brought you the iMac and the iPad and now, the Apple Watch, has a nearly shaved head and a tightly trimmed beard. He’s not tall, not small, and looks as if he might be a formidable rugby opponent—though even from a distance he comes across as open and amenable, less likely to tackle you than to do what he is doing with a colleague at this very moment, which is listening.

Ive has a calming presence, like the Apple campus itself, whose very address, Infinite Loop, lulls you into a sense of Zen-ness. In the courtyard, trays of beautiful food—grass-fed steaks and fresh-made curries and California-born hot sauces—lead Apple employees out toward the open-air seating, away from the white cafeteria that might be described as a luxurious spa for the terminally nerdy. White is the color of choice at Apple HQ as in the Apple product line. It is through this white, with its clarity, its dust-hiding lack of distraction, that you have already met Jonathan Ive.

To the south of the cafeteria is a tiny amphitheater, an emotional site in Apple’s history: At the company’s 2011 memorial for Steve Jobs, Coldplay took the stage, as did Jony Ive. Ive is notoriously reluctant to give interviews, not to mention speak in public. But on that day he spoke for the man whom he called his dearest friend. For his part, Jobs, when he was alive, referred to Ive as his “spiritual partner.”

“I think he better than anyone understood that while ideas ultimately can be so powerful,” Ive told the assembled mourners, “they begin as fragile, barely formed thoughts.”

Another thing Jobs understood way back in 1997, the year he returned to the company that had kicked him out a decade earlier, was that Ive—then still in his 20s—was a designer with the background and the psychological tools not just to create the latest, hottest devices but also to orchestrate a team. Like cutting-edge steel, Ive is strong and persistent but flexible, and most crucial (most Jobs-ian, in fact), he is passionate about things, as in things, literally. “So much of my background is about making, physically doing it myself,” he says.