For years, promotional products have been used as part of various marketing campaigns to boost brand awareness.

Traditionally, promotional product marketing has been a large part of advertising and branding, and this trend doesn’t look to wane anytime soon. Moreover, promotional products can be used to see the effectiveness of online marketing.

Using a wide range of products for promotional purposes has long been an effective form of exposure and is recognised for having an overall positive impact on a brand.

The British Promotional Merchandise Association (BPMA) has conducted research and several surveys and determined that there is a direct correlation between improved brand awareness and recognition and promotional product advertising.

Another plus point concerning promotional product advertising is that it generates better return on investment.

Promotional products have a lasting effect and help individuals remember a brand’s name long after they have interacted with the company.

At BMT, we have a wide range of promotional products that you can choose from, and our dedicated team can help you consider the suitability and effectiveness of each product for your target audience.

Our Promotional Umbrellas are one of the best choices you can opt for, useful for your campaigning and building brand awareness.