One thing that Nintendo fans are baffled by is the company’s recent naming conventions for their consoles. Nintendo of America president Reggie Fils-Aime says he is aware of confusion regarding the company’s product names, but believes calling the New Nintendo 3DS, the New Nintendo 3DS, really communicated to consumers that it’s an improved Nintendo 3DS device.

“We think deeply about all our product names and really try and come up with a naming convention that makes sense for the consumer that communicates what’s going on. We believe that this communicates that this is an improved version of the 3DS line.”