Dodge is expanding its “1 of 1” Viper Customization Program with a new matte-finish paint option, available in all exclusive “1 of 1” program and standard production colors.



The new matte finish basically doubles Viper’s custom “1 of 1” exterior paint options to 16,000 exterior colors and 48,000 unique strip combinations, which means owners now have more than 50 million unique build configurations to choose from. In addition to matte-finish exterior paint, Viper customers can now choose between satin chrome or satin black badging and fuel filler door for a more sinister appearance.

First seen on the Anodized Carbon Viper special edition model, the matte-finish exterior paint will be offered beginning with the 2016 model year production. Orders for the new matte finish equipped Vipers will open at Dodge dealerships in July.

All 2016 Dodge Viper models are also available with stripes. GT, GTC, GTS and ACR models offer optional “GTS” stripes that run the length of the car from the front to rear fascia. The SRT and GTC models are available with “SRT” stripes on the clamshell hood, roof and rear hatch. Viper GTC and ACR models are available with the ACR center band and driver’s side stripe.

Exterior stripes are offered in Black Venom, Billet Silver, Bright White, Gunmetal Pearl and Adrenaline Red. More hues can be chosen from the custom “1 of 1” color palette. Each “1 of 1” Viper GTC also features a personalized instrument panel badge with the customer’s chosen name, as well as satin chrome or satin black badging and fuel filler door.

To make sure than the “1 of 1” program sticks to its promise of exclusivity, no two customers can order the same configuration, including color, in the same model year.

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