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OTTAWA — The election wasn’t about Justin Trudeau’s blackface, Andrew Scheer’s employment history, or any of the other scandals that blew up during the campaign. It wasn’t even about the issues. On voting day, it all came down to brand loyalty.

“Not many voters were moved by what happened in the election. I think it was an election that did not have a huge issues focus,” said Craig Worden, president of Pollara Strategic Insights who conducted the survey for Clean Energy Canada, a Vancouver-based think tank focused on the transition to renewable energy. “There was a bit of ADD to this election,” he said.

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Here are the figures that tell the tale of the election.

What decided the election

The results suggest this election was decided more by leader preference and party brand than by any particular issue.

30% — wanted their party to form a majority government

21% — didn’t want another party to form government