Apple TV received little attention during Worldwide Developers Conference, but the diminutive set-top box still has the Cupertino company's attention, as new videos reveal iTunes Radio and a new Conference Room mode in the works for its forthcoming software update.

As Apple promised when it announced iTunes Radio at WWDC 2013, the Internet radio service has arrived on Apple TV as part of a new software beta. Users can now stream music from the device's built-in app, with the same accessibility seen on iPhones running the iOS 7 beta.

The development gives Apple yet another platform on which to push its new radio service. iRadio will compete directly with both Google's new music streaming service and the already well-established Pandora. Industry observers note that Pandora is likely to face a rougher road with Apple entering the radio market.

The update also adds a Conference Room Display mode meant mainly for sharing content in meeting rooms. The display mode gives attendees on-screen instructions telling them how they can connect their iOS devices to the Apple TV using AirPlay.