The free magazine was meant as a gift from Lands’ End — the retailer known for its conservative, sturdy clothing — to its most valued customers.

But when the July issue of GQ landed in mailboxes across the country, the cover model was not wearing a monogrammed oxford or polar fleece. Instead, she was topless except for a strategically placed white flower lei. And some of the company’s shoppers were none too pleased.

“My 14-year-old son brought in the mail today & was quite disturbed & fascinated by a ‘gift’ Lands’ End sent us — a copy of GQ magazine with an absolutely OBSCENE cover!!!,” wrote one mother on the company’s Facebook page, which filled up with dozens of complaints. “I am appalled that Lands’ End — which I have always thought of as a ‘wholesome,’ family-oriented company — would be the one to expose my son to pornography!”

Another said: “We received your ‘Lands’ End Bonus’ of GQ magazine this weekend, and we are absolutely horrified. How can buying something as family friendly as school uniforms lead to soft porn in the mailbox? I’m thankful my son did not bring in the mail.”