Brand South Africa’s purpose is to build and maintain a strong brand reputation for South Africa both domestically and internationally, and by doing so, contribute to our global competitiveness.

As part of the effort to realise this mandate, Brand South Africa has launched the online version of its Corporate Identity (CI) Toolkit to assist stakeholders throughout business, government and civil society in aligning themselves with the nation brand elements at a domestic and international level.

The tools available in this kit include the country logo, guidelines for marketing, event branding and various other elements to ensure a consistent and distinctive image for the South African brand.