Proctor & Gamble is getting slammed on social media for an ad they just released encouraging men to change their behavior. The problem is, they pigeonhole all men into one big lump of violent thugs. Notably absent, according to one brave Imam, is an important segment of men—those who adhere to Sharia Law.

Gillette’s new ad called, “We Believe The Best Men Can Be”, encourages men to rethink the way they raise their own sons.

It totally generalizes by showing men barbecuing, fighting, and harassing women. We understand that it’s all about connecting to the #MeToo movement but that’s pushing the generalization that all men harass women.

Gillette explained the idea behind their ad to the Wall Street Journal: “This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own. We are taking a realistic look at what’s happening today, and aiming to inspire change by acknowledging that the old saying ‘Boys Will Be Boys’ is not an excuse. We want to hold ourselves to a higher standard, and hope all the men we serve will come along on that journey to find our ‘best’ together.”

Here’s the ridiculous ad:

One man in particular, found Gillette’s ad to be embarrassingly lopsided, for calling out men for their so-called egregious behavior, while completely ignoring men who adhere to Sharia Law.

Imam Mohamad Tawhidi, who is known for calling out Islamic extremists while promoting love, blasted Gillette for ignoring actual crimes against women that Muslim men who adhere to Sharia Law, commit every day.

Tawhidi responded to Gillette’s commercial by telling them who they forgot to include in their condemnation of men video. Tweeting: Hi @ Gillette,

I can’t find your video on men who:

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1. Force women to undergo FGM,

2. Force their wives and daughters to wear a Burqa,

3. Kill their women for leaving the religion,

4. Rape their wives because their Imam allows it,

5. Form rape gangs across Europe.

Thank you.

https://twitter.com/Imamofpeace/status/1085174465992974336

Great question. The very brave Imam Tawhidi, or the “Imam of Peace,” has asked a powerful question, one that Gillette is sure to ignore, as they wouldn’t want to find themselves caught up in any controversy…right?

So, who is Imam Tawhidi, or the “Imam of Peace?”

Last year, UK publication, The Spectator, caught up with the popular Imam, to find out why his message resonates with so many people of every race, origin, and religion. Imam Mohammad Tawhidi was born in Iran and moved to Iraq when he was twelve. His father was a senior Imam in Iraq.

Here is a portion of the interview with Imam Tawhidi by The Spectator: