Microtransactions have become an increasingly important part of the gaming landscape, and it looks like EA is embracing the concept with open arms. EuroGamer reports that Blake Jorgensen, the company's CFO and executive vice-president, discussed the tiny transactions at the Morgan Stanley Technology, Media, & Telecom Conference yesterday — saying EA would be adopting them in all of its upcoming titles. "The next and much bigger piece is microtransactions within games," he said when asked about the company's digital revenues. "We're building into all of our games the ability to pay for things along the way, either to get to a higher level, to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business."

He went on to explain that EA has built a new back-end system to process the transactions, a departure from its previous efforts. While plans for specific games weren't detailed, the emphasis on microtransactions — as well as EA's new unified login system — make it clear that EA sees its digital initiatives as important not only to consumers, but to the company's bottom line as well.