A logo is very essential in the business world as it is a visual representation of any company in front of its audience. So, it is vital to design a logo that looks attractive and works as a catalyst in the expansion of your business.

But, to design a company logo, it is very essential to know various types of logo. Though they all are just the combination of different kinds of typographies and images, every variety of company logo gives a different feel to the business. Another thing which everyone should keep in mind is that each type of logo suits a specific kind of business. So, it is essential to know about them to choose the ideal one for your business.

Different types of company logos-

Monogram logos- Those logos which comprises of few letters, usually the brand initials are called as monogram logos. These logos are easy to remember and simple which makes it more effective in streamlining any brand. Let us take the well known example of IBM and NASA. Wordmarks- A wordmark is similar to monogram logos, and is a font-based logo which includes the full name of the business. These kinds of logos work exceptionally well when the company name is different and exciting from the other brands. Also, make sure that your company has a short name so that you can take full advantage of the design. And if you are going for wordmarks, then always prefer hiring a professional agency, such as The Logo Boutique, who has an eye for every detail. One prominent example is Coca-Cola. Pictorial marks- Also called as a brand mark and logo symbol, pictorial marks are icons or logos based on graphic designs. There are preferred by established companies such as Apple and Twitter so that it would be easier to recognize instantly. However, it is crucial to choose the right picture, which is ideal for your business. Abstract logo marks- These are a specific kind of pictorial logos, as they are an abstract geometric form that is used to resemble any business. Some examples to consider are the strip-y Adidas flower, and the Pepsi divided circle. Similar to the above type of logos, these work well because they are simple and are easy to memorize. They also allow creating something which is entirely out of the box. Mascots- Logos, which includes an illustrated character, are known as Mascots. These kinds of logos are usually colorful and fun, that helps to create its own brand spokesperson. Some well-known examples are KFC’s Colonel and Planter’s Mr. Peanut. The combination mark- This is a combination of a wordmark and pictorial marks, abstract marks, or mascots. Interesting right? The text and the picture are usually laid adjacent to each other or are stacked on top of each other. It is often seen that the text is integrated with the picture to create an image that defines the ideologies of the business. Some well-known brands who have combination mark logos are Burger King and Lacoste. The emblem- These kinds of logos comprise of font inside any particular symbol or icon. They are best for making a striking impact on the potential audience with their traditional appearance. Some of the famous examples are Starbucks’ iconic mermaid emblem and Harley-Davidson’s famous crest.

So, now that you know everything about the types of logos that are available in the market; go and design a company logo for yourself that suits your idea of the business. It is also a good idea to hire a designing agency for the intricate work so that you don’t make any mistakes while creating the most essential part of your brand, i.e., your company logo!

Also Read: – Design A Logo for Your Brand – Get The Best Tips!