SEOs and UX designers interact in many of the same locations online, sometimes working in unison and other times clashing. It’s important to consider the compromises that must be made in order to keep the cadence between search engine optimization and the user experience on your businesses website.

My goal as an SEO professional is to get visitors to my websites by keeping up with the elusive search algorithms and adjusting my site accordingly. Whereas UX design is all about keeping the end user in focus, improving the usability/ pleasure provided between the consumer and the online product. Over time, if both jobs are done properly, total views should increase and then conversion goals should follow suit. Both of these tactics are extremely important for your website’s long term survival online and nearly everything you do to modify the user experience will have an equal effect on SEO.

So, when would you see an inverse result between SEO and UX? Well, let’s look at a website as if the only focus was user experience- utilizing keywords in page titles and anchor text would become minimal to vacant because a smart user would understand the layout and navigation of my site. Next we would consolidate as many pages as we could to benefit the end user, removing the need for things like sub-menus and maybe even footer links. All the content your user needs for a single topic on one page, makes sense right? As an SEO I know this is not the case. Those topic rich pages, internal links, and keywords are at the core of how I am being ranked and in turn found through the search engines. That being said, there is a little bit of give and take needed from each side because on the other hand we as SEOs don’t want to overwhelm the user with an inundating amount of content and links.

So for now we know that SEOs and UX designers need to balance together in order to produce the best results. But, with Google algorithms constantly changing will this always be the case? I would love to hear your thoughts and comments on this article and what you believe the future of SEO and UX holds.