UPDATE: The Growlers To Go vehicle was recovered Thursday afternoon at Cutshaw Avenue and Lafayette Street in Richmond' s Near West End, according to owner Reid Carter. The investigation into who took the vehicle remains on-going.

RICHMOND, Va. -- Reid Carter likened his situation to Santa not being able to find his sleigh at Christmas.

The owner of Growlers To Go, a Richmond-based business that offers a wide variety of craft beer, said someone stole his Silver 2005 Chevy Suburban from outside his South Richmond home.

Carter uses the vehicle to haul Growlers To Go's beer trailer to parties, events and fundraisers.

He said the trailer, currently parked outside his Boulevard location, holds up to 5,000 craft brews.

"We bring happiness to people," Carter said about the business he started post-retirement.

Carter said he probably left his Suburban unlocked when he got home to his Westover Hills neighborhood late last night.

He suspected someone was walking along Evelyn Byrd Road looking for unlocked car doors and found his Suburban and took advantage of the opportunity.

"My wife called me the 'The Idiot of the Day' for leaving the door unlocked," Carter said.

Carter's misfortune could mean a beer bonanza for you.

He has offered to throw a party for the person who helped bring his beer hauler home.

"Anybody that can help me find this thing -- there's some beer in it for them," he said. "Beer is what I got a lot of."

He said the SUV should not be difficult to identify given the license plate: GRWL2GO.

He asked anyone who spotted the SUV to call Richmond Police or his shop at 804-367-3073.