About five years ago I wrote a post called You Need Sex. In that essay I asserted a few key points about the importance of a healthy sex life for men. If I’m honest I kind of expected most of the reactions I got from that post and even now it remains one of my more contentious pieces. Even when I was in my Blue Pill youth in the 80s and 90s I’d run across the guys who always wanted to deemphasize sex in some reverse-psychology effort to get women to believe that they were deeper than the guys who just wanted to bang them. These were the guys who’d listen to a girl say something like, “I don’t see why sex is such a big deal to guys” or “Am I just a piece of ass to you?“, they’d take it to heart, and then construct some kind of personalized Game around how they respected women and wanted to really relate with them ‘beyond the sexual’.

That’s exactly what the Blue Pill teaches guys; they should always defer to, empathize with and identify with the feminine. This is Blue Pill conditioning at its most basic. It is a boy/man’s imperative to place women’s existence as more important than his own – and with men’s innate protection instincts for women this Blue Pill training is key to establishing a gynocratic social order.

But guys also have to find some way to set themselves apart from the competition in the Blue Pill sexual marketplace. They have to find someway to make themselves unique in how unlike ‘typical‘ guys they are. The miscalculation is, of course, the belief that the more alike, the more they identify, with (as?) women the likelier a woman would select them for intimacy and reproduction.

Men are natural problem solvers. It’s part of our evolved firmware to look for solutions to challenges in our environment. This makes us constructive, creative, often innovative and more ready to take risks. It also makes us competitive and that competitiveness extends to the sexual marketplace. So it’s not too much of a stretch to see how Blue Pill conditioned young men might look for creative ways to outdo one another in the ‘female-identification olympics.

One way this identification competition gets pushed to new heights is in how well a man might better devalue and abase his own sexual strategy to better accommodate that of the woman he believes will appreciate it. Taken to the binary extreme this means finding some way to devalue all men’s sexual natures. What better way to set oneself apart from other guys than to not be a guy? What better way to empathize with the feminine than to tear down the gender women say they despise?

Does all that seem kind of ridiculous? I used to think this way when I was younger. There was a time I might’ve even jumped on the “masculinity is toxic/confusing/outdated/outmoded/ridiculous” train because I truly believed it was the way to a woman’s vagina heart and mind. Even in the 80s and 90s this was a popular misconception. It wasn’t until I’d been through my first bad breakup that I realized the truth. Then I had nothing to lose by making myself more important than the women I was idealizing and behold! The women I wanted, wanted me – sexually to be sure, but they wanted to lock me down in commitment.

In my 20s I had unwittingly shifted from one sexual strategy to another, and I liked the change. It didn’t happen overnight. I had to learn to adopt the attitude, the swagger, the character that would get me laid, but I found that the most important part of playing the game well was putting my own desires well above those of any woman.

Suddenly I discovered I could easily nail the girls I could only jerk off to in my younger years. I can remember the time I first had sex with a girl I thought was the apex of hotness when I was in my teens. She was the best friend of the girlfriend of the drummer in the band I was in then. Both were swimsuit models and I thought I’d finally reached the goal. It wasn’t until after I dumped her to get with a centerfold model that I knew I’d set my sights too low.

Does that sound like a humblebrag? If you’re still held back by a Blue Pill mindset it probably will. I mentioned on a podcast recently that a majority of men will never know sex as anything but a mitigated, compromised transaction. They’ll never know what it’s like to have a woman lust after them. They’ll never experience the dilated eyes of a woman that would give anything to please him in that moment. Not because she’s obligated, but because her ego is validated at the same time her body is aching to have sex with him.

Strategic Pluralism Theory

According to strategic pluralism theory (Gangestad & Simpson, 2000), men have evolved to pursue reproductive strategies that are contingent on their value on the mating market. More attractive men accrue reproductive benefits from spending more time seeking multiple mating partners and relatively less time investing in offspring. In contrast, the reproductive effort of less attractive men, who do not have the same mating opportunities, is better allocated to investing heavily in their mates and offspring and spending relatively less time seeking additional mates.

From a woman’s perspective, the ideal is to attract a partner who confers both long-term investment benefits and genetic benefits. Not all women, however, will be able to attract long-term investing mates who also display heritable fitness cues. Consequently, women face trade-offs in choosing mates because they may be forced to choose between males displaying fitness indicators or those who will assist in offspring care and be good long-term mates (Gangestad & Simpson, 2000). The most straightforward prediction that follows is that women seeking short-term mates, when the man’s only contribution to offspring is genetic, should prefer muscularity more than women seeking long-term mates. from Why Is Muscularity Sexy? Tests of the Fitness Indicator Hypothesis

The latter quote here is a simple outline of Hypergamy, but the first part, Strategic Pluralism Theory is what I want to focus on today because this is where the “sex is no big deal” cop out derives from for men.

The first sexual strategy, the one in which a higher SMV (sexual market value) male can enjoy the sexual experience of many women is a strategy predicated on what our most basic, evolved, biological instinct directs us to. It served ancestral men better to ‘hit it and quit it’ and move on to the next girl as expediently as possible for a variety of reasons. This is also a reason why women’s Hypergamous filtering is a base part of women’s sexual selection process today. The investment cost of becoming pregnant was so high that it became part of women’s evolved firmware to be hypersensitive to reproduction cues as well as parental investment cues (provisioning resources) to ensure survival of herself and her offspring. If you ever wonder why rape is such an existential fear for women you have to understand that this fear is written deep into women’s evolved mental firmware because of men overriding this filtering process by violence.

The first archetype of Strategic Pluralism Theory we could day is the Alpha archetype. This is the guy who has the luxury, by effort or genetic lottery, to pursue what I’d speculate was our ancestors’ pre-agrarian, hunter-gatherer sexual imperative. This is what guys like to call the “Natural” with women. Thanks so any number of intersexual advantages (looks, Game, social proof, preselection) it serves him best to spread the seed and women are only too happy to enjoy him as well. He represents the 20th percentile in the 80/20 Pareto distribution of the sexual marketplace.

This side of Strategic Pluralism Theory reflects the r aspect of the r/K reproductive theory. A lot of well meaning Red Pill theologians seem to think that r/K reproductive selection is only limited to the female side of the equation. I’d also point out that this applies to the male side as well. Hypergamy is women’s evolved sexual strategy, however, I would argue that men’s innate, default sexual strategy is unlimited access to unlimited sexuality. This r strategy is manifested today in our base predilection for pornography. Untempered by societal restraints, Alpha sexual strategy is what men a majority would default to if given the choice.

More attractive men accrue reproductive benefits from spending more time seeking multiple mating partners and relatively less time investing in offspring.

I’m establishing this perspective to better illustrate the Beta side of Strategic Pluralism Theory. For sake of convenience I’m labeling men who fall into the ‘more attractive men’ category as Alphas. I don’t think this is too much of a stretch for most of my readers, but if you have a problem with this just consider the statistics laid out in the book Dataclysm. A majority of women rate 80-85% of men as “unattractive”. That last 15-20% are our ‘more attractive’ Alphas here.

This then leaves the remaining ‘less attractive men’ as the Beta cohort.

…the reproductive effort of less attractive men, who do not have the same mating opportunities, is better allocated to investing heavily in their mates and offspring and spending relatively less time seeking additional mates.

This then is the Beta mating strategy and if it sounds like the conventional idea of monogamy you’re not too far off. This is the K side of the r/K selection theory. Before I continue I want to stress that monogamy or non-exclusivity is not a value judgement in this essay. Alpha Fucks and Beta Bucks has male sexual strategy implications beyond women’s Hypergamy. I refer to Alpha and Beta as placeholder terms here.

For the Beta side of Strategic Pluralism the reproductive strategy is one that, in part, aligns with one side of Hypergamy. The 80% of ‘less attractive’ men find it necessary to compromise their biological imperative (unlimited access to unlimited sexuality) in order to successfully reproduce. This is the nuts & bolts of what is today being called “enforced monogamy”. While this idea is taken to absurd extremes by critics, the premise is rooted in Strategic Pluralism. Since monogamy serves the largest block of men’s reproductive efforts it follows that it would be the institutionalized standard for ‘civil’ society.

Monogamy is Beta

Monogamy is a social norm, if not an evolutionary norm. A lot has been written about how monogamy in its present incarnation – one man, one woman – is really the result of a post-agrarian social order that optimized the sexual strategy of Beta men. In essence socially-enforced monogamy serves the largest population of Beta males.

However, the tradeoff for women was long term provisioning, protection (in as far as the man was capable) and parental investment – all thing conducive to sustainable futures for women and their children. All that was expected of women was a compromise on the Alpha arousal side of Hypergamy. And naturally, Alpha men and most women found ways to circumvent this socio-sexual adaptation that benefitted women in spite of Beta men.

Monogamy serves Beta men. Alpha men still get sex, broke or not.

I had the above video passed along to me by a Twitter follower about 2 weeks ago. I think he expected me to take issue with how she was defending ‘gold-diggers’ but, ironically, she unwittingly detailed the basics of Hypergamy and Strategic Pluralism Theory. She’s not wrong. Women’s sexual strategy is optimized in conditions of polygamy and polyandry, while men’s sexual strategy – the Beta sides anyway – is optimized in a condition of socially enforced monogamy.

What’s really ironic is that this girl discounts what so many men discount when they consider Hypergamy. She couches her total perspective on the Beta Bucks, long-term provisioning side of Hypergamy while conveniently omitting the Alpha Fucks side of Hypergamy. The only consideration she has is for resource transfer – again perpetuating the Beta sex experience – and ignoring the fact that even poor men still get to bang women like her if they’re “hawt’. ‘Monogamy is made to benefit men‘, no it’s made to benefit Beta men; Alpha men solve the reproductive problem irrespective of (in spite of) socially enforced monogamy. ‘Broke men don’t get women‘,…unless they’re hot broke men.

I’ve seen Jordan Peterson and more than a few notable evo-psych professors make a similar mistake. They deliberately make Hypergamy solely about the Beta Bucks side of a dualistic mating strategy. Mostly this misdirection is due to personal bias or a want to present the feminine in a positive light. But likewise we also tend to see focus of men’s sexual strategy centering on what long term resources a man has to measure his worth by. Historically, women have generally been the losers in a social order based on a monogamy that tries to ensure that the most men (majority Beta) are solving the reproductive problem. Because women lacked the same resource generating capacity of men, because up until 50 years ago women needed men to solve the Beta Bucks side of Hypergamy, monogamy was a at least a workable solution to their own reproductive problem.

In 2018 this is no longer the case. For all of the bleating of women wanting a ‘good man’ once they exit the cock carousel, the reproductive problem they’re trying to solve isn’t founded in the Beta Bucks side of Hypergamy it’s on the Alpha Fucks side. For as much as the women in this video tried to defend their mercenary sexual strategy of being justifiable gold diggers they really didn’t need to. All of the provisioning needs side of Hypergamy is relatively provided for for women in western cultures today.

The monogamous priority – the one that tried to ensure that most Beta men reproduced – that priority has now shifted to a neo-polyandry. This new social mechanic attempts to solve the Alpha Fucks side of the reproductive problem for the largest number of women. Just as patriarchal monogamy attempted to aide men who wouldn’t otherwise reproduce, the new polyandry seeks to ensure that even the lowest SMV women are entitled to breed with an Alpha male of their choosing.

Once all social stigma and religious buffers were removed from Hypergamy (since the Sexual Revolution) it has been a rapid shift from a male-beneficial monogamy that’s been the social norm for millennia to a form of polyandry that benefits the female sexual strategy.

I’ll be continuing this post in the next essay, but before I leave this essay let me reiterate the Cardinal Rule of Sexual Strategies: For one sex’s strategy to be fulfilled the other’s must be compromised or abandoned. Think of this on a sociological meta-scale.

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