Rolls-Royce SUV Officially Confirmed

Eight months earlier, we have reported an insider news that Rolls-Royce is working on a SUV model. Below image is a rendering of this upcoming high-end SUV.

Today Rolls-Royce finally makes this public: chairman Peter Schwarzenbauer and CEO Torsten Mueller-Oetvoes announced in an open letter that, the company has been working on an all-new SUV model. They did not explicitly mention the word of “SUV”, but judging from descriptions in the letter, such as “A car that offers the luxury of a Rolls-Royce in a vehicle that can cross any terrain”, we know this is a SUV obviously.

One more information we can get from the open letter: the Rolls-Royce SUV will use full-aluminum body construction. This makes it to be the second car manufacturer that utilizes aluminum architecture on a SUV (the first SUV use full-aluminum body is the Range Rover).

Please see the below official open letter from Rolls-Royce.

[expand title=”Click to view Rolls-Royce open letter”]

AN OPEN LETTER FROM THE CHAIRMAN AND THE CHIEF EXECUTIVE OF ROLLS-ROYCE MOTOR CARS ON THE SUBJECT OF A NEW ROLLS-ROYCE The launch of Phantom in 2003 marked the beginning of the renaissance of Rolls-Royce Motor Cars. Since then, we have set a new benchmark for what a super-luxury car should be – unique, hand-crafted, beautiful and rare. Often imitated, Phantom has never been equalled and continues to be hailed as ‘The Best Car in the World’ by our customers and media alike. Twelve years later, after the introduction of successful new models like Ghost and Wraith, Rolls-Royce stands proudly at the pinnacle of British luxury manufacturing, confirming our custodianship of this precious marque. Now we have reached another seminal moment in Rolls-Royce’s 111-year journey. Today we confirm that we are developing an all-new Rolls-Royce with exceptional presence, elegance and purpose: A car that offers the luxury of a Rolls-Royce in a vehicle that can cross any terrain

A car that meets our customers’ highly mobile, contemporary lifestyle expectations

A Rolls-Royce that is as much about the pioneering, adventurous spirit of Charles Rolls as it is about Sir Henry Royce’s dedication to engineering and innovation

A car that appropriately reflects Rolls-Royce’s brand promise of effortless luxury

A high-bodied car, with an all-new aluminium architecture

A unique new motor car worthy of carrying the Spirit of Ecstasy into the future This new Rolls-Royce will be Effortless … Everywhere. Many discerning customers have urged us to develop this new car – and we have listened. At Rolls-Royce Motor Cars we are uniquely focused on the desires of our customers and are driven by our own thirst to innovate. So we challenged our engineers and design team, led by Director of Design Giles Taylor, to create a different and exceptional new car. This car will embody all the values and capabilities that drove our two Founding Fathers to secure Rolls-Royce’s reputation, early last century, by taking top honours in rigorous overland adventures such as the Scottish Reliability Trials, the London to Edinburgh event and the Alpine Trials. Rolls-Royces conveyed pioneers and adventurers like Lawrence of Arabia across the vastness of unexplored deserts and over mountain ranges. In other parts of the world including Australia, India and the Americas, Rolls-Royces carried their owners over challenging terrain with absolute reliability and comfort. History sets our precedent and our future calls us to action. This new journey begins now. We will take our time in developing and perfecting this new concept in luxury. We will include our customers, enthusiasts and media along the way and will keep you informed of our progress. Until then, rest assured, we are creating a motor car in the greatest traditions of our marque. Sir Henry Royce famously said: “When it does not exist, design it”. We are doing just that.

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Besides the Rolls-Royce SUV, we have another big news: the 2016 Audi R8’s detailed specification is here today, check out our latest report here!

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