Mimoona, a crowdfunding platform created in Israel in 2011 that previously was targeting the white label / self crowdfunding sector of the industry, has now adjusted their strategy and has decided to focus on the Fashion Industry.

In an interview on Bloomberg, Nadav Trenter Moser a co-founder of the platform explained recent events. He discusses how fashion has been operating the same way for quite some time and he would like the Mimoona platform to help disrupt traditional approaches. Effectively pretail for the fashion industry.

Having lunched this new initiative only in the past few weeks Mimoona claims 15 clients with additional prospects in the queue. They hope to have 300 clients over the next 12 months.

Mimoona is also in the process of funding their own company having raised $600,000 from Angels and expect this round to close over the next few months.

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