ODKOLEK, one of the oldest Czech bakeries, approached us at Cocoon wanting a long-term strategy for brand communication. Currently owned by United Bakeries, it is experiencing a rebirth as an umbrella brand with the greatest potential to compete on the market. Therefore, ODKOLEK needed to update their visual identity without sacrificing their heritage.

Designed By: Cocoon

Designers: Anna Belousova, Michal Kraus

Case Study Designer: Adam Roller

3D Visualizer: Petr Ludvík

Animation: Petr Ludvík

Photography: Adéla Bláhová

Brand Strategy: Jakub Plášek

Project Management: Anna Hladíková

Location: Prague, Czech Republic