The use of paid influencers is a first by the Navy. It underscores the service’s strategic shift away from traditional media as it works to find a new generation of recruits for jobs like cryptologic technicians, nuclear machinist mates and explosive ordnance disposal technicians. The jobs are plentiful in Hampton Roads and are among the most difficult to fill because the standards for them are among the highest in the Navy, prodding the Navy to try new tactics to reach a new generation of recruits.