30 Things You Need to Know About Personal Branding

Because your name and reputation are on the line

Photo by Andy Beales on Unsplash

No matter if we talk about your company, your brand, your personal brand, your writing brand, or even just you as an employee of your firm — on top of hard work and showing up every day you’ll need to do one more thing: market yourself.

Ever since we first faced competition of any kind, it’s been crucial to let our audience know why and how we’re better than our rivals. Marketing ourselves isn’t a luxury, it’s not a task to do later, it’s not shameful. It’s a must. And you need to do it here and now.

You can be the best of the best in your area, but if no one knows it, you’re losing out on opportunities.

I’ve been working with brands for the past two decades, helping them find their own voices. I worked with people as a coach to help them decode their own worth and translate it into actions that resonate with others. I’ve worked with corporations and startups and one-man shows.

Many of the principles that guide personal branding apply to corporate brands, partial re-brands, and marketable products as well. This list is going to give you some perspective, in no particular order.