We’ve come to treat vegetables as if they were supermodels, in terms of demanding perfection. (And as anyone who’s spent time in their company knows, most supermodels don’t actually look like that till they’ve spent hours in hair and make-up and been painstakingly airbrushed.) But an item of fruit and veg …? Such a waste. And I honestly believe it’s shoppers, as much as supermarkets, which are to blame. (Though supermarkets are to blame, too: I was visiting a farm in Gloucestershire when the farmer got an email to say that 40 per cent of his crop would be classed as ‘outgrades’ rejected. He told me it wasn’t even worth his while bringing the reject carrots back for cattle feed because of the cost of transportation.)