Coachella is full of questionable fashion choices but a T-shirt carrying the slogan “Eat, Sleep, Rape, Repeat” has provoked outrage.

A man was pictured wearing the top at the eclectic festival in California on Sunday, posing with a grin.

Jemayel Khawaja, the managing editor of Vice’s music and culture channel Thump, posted the photo on Twitter.

Jemayel Khawaja spotted the man at Coachella 2015 (Jemayel Khawaja)

Giving the man the dubious award for the “worst fashion/lifestyle choices at Coachella”, he added: “I’m not easy to offend, but this is s****y”.

People viewing the T-shirt agreed, calling it a “disgrace” and a “new low”.

Fatboy Slim fans were further affronted by the apparent play on the song “Eat, Sleep, Rave, Repeat” released in 2013.

Tickets for this year’s Coachella, held at the Empire Polo Club in Indio, California, sold out in less than 20 minutes with attendance estimated at around 90,000 people.

In pictures: Coachella 2015 Show all 10 1 /10 In pictures: Coachella 2015 In pictures: Coachella 2015 Coachella 2015 Reuters In pictures: Coachella 2015 Coachella 2015 AC/DC perform Reuters In pictures: Coachella 2015 Coachella 2015 Paul McCartney and Adam Levine Getty In pictures: Coachella 2015 Coachella 2015 Azaelia Banks performs at the festival Getty In pictures: Coachella 2015 Coachella 2015 Clint Eastwood with Metallica drummer Lars Ulrich Getty In pictures: Coachella 2015 Coachella 2015 Reuters In pictures: Coachella 2015 Coachella 2015 Reuters In pictures: Coachella 2015 Coachella 2015 Reuters In pictures: Coachella 2015 Coachella 2015 Reuters In pictures: Coachella 2015 Coachella 2015 Reuters

The first weekend closed last night with a set by rapper Drake, whose reaction to an unexpected kiss from Madonna has been making headlines.