Australia's tourism and education providers may benefit from Chinese consumers holding a more negative view of the United States since the election of President Donald Trump, according to a new survey.

While China's state media has pulled back on its outright hostility towards Mr Trump since his election, the survey of 2000 people from across the country found that 41 per cent of respondents viewed America in a less positive light.

"America's soft power has historically provided a distinct advantage for many of its products and services in China, driving preference for travel and study packages, Nike shoes, iPhones and Frappuccinos at Starbucks," said Mark Tanner the managing director of digital consulting firm China Skinny, which jointly commissioned the survey with research firm Findoout.

Chinese consumers have a more negative view of the US since the advent of President Donald Trump. AP

He said many Chinese people believed Europe to be unsafe, due to the threat of terrorism, and would therefore seek out other western-style destinations, such as Australia and New Zealand.

"The desirability of tourism and studying in America has decreased since Trump was elected," said Mr Tanner.