There are three kinds of ads in this world. The ones made by mediocre brands that carry no emotion, don't make you feel, and are as effective as looking at a concrete wall for an hour.

The other ones made by some designer, looks really amazing, but also completely fails to deliver the message (the ones winning design awards).

But then, we have ads like the one below. It's not fancy, it's not animated, it can be done with a rather small budget and iMovie - but it carries a message, creates a series of emotions, and most of all, it tells a story.

Why even bother creating the first two? Why not just tell a story.