Tomorrow’s citizen.

Ministry of Health and Central Council for Health Education, Great Britain, 1951.

Color lithograph; 37.7 x 25.2 cm.

Designer: Reginald Mount (1906-1979).

An ominous shadow, with the proportions of an adult man, looms behind the figure of a smiling, seemingly healthy, boy. Influenced by theatrical lighting and film noir, the shadow signifies danger and death, and was frequently featured in 20th-century health posters.