How badly do people want an iPhone? Danish erotica site, SingleSex.dk, hopes dudes want one badly enough that they convince themselves that they have the smallest penis in Denmark.

The website is running a contest in which a brand new iPhone will be given to whichever entrant has the smallest penis. If this just sounds like a ploy to get dudes to publicly embarrass themselves, the site's 45-year-old owner, Morten Fabricius, says you're wrong.

"It's a competition which is at the core of manhood, the most important thing for a man," Fabricius told AFP. "There are so many unhappy men out there who think you have to have a giant penis, but it's not normal to have a huge one."

In what we're assuming is a ploy to make the contest seem a little less weird, the site is letting women vote on their favorite penis. The guy who get the most votes will also get free iPhone.

In case any of you were getting any ideas, you have to live in Denmark to enter the contest.

[via Ad Week]

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