Summary

Effective onboarding is a key competitive advantage. Day 1 to Day 7 retention rates disproportionately affect long-term retention/engagement in web and mobile apps.

Think of ways you can leverage onboarding to introduce habit forming loops in your product. When in doubt, ruthlessly prioritize onboarding to focus on the one key action new users will get the most value out of on the first-use. Just make sure you keep in mind the above guidelines when using tooltips. Happy onboarding 😎