STAND UP FOR OUR RATES!

It's always there, lingering but some months it seems like the wave of low ballers is out of control. Just want to serve up a little reminder. It's up to US to keep the industries standards of fair rates going strong. Union and non-union alike. There are fair rates for the usage rights of your voice. These rates vary based on where the ad will be aired, how long it will air, how it will be used. Your session fee and so many other factors it can sometimes SEEM easier to just say, "yup, I'll do it for that rate" But you are missing out on soooo much money when you do that. And you are also encouraging this low ball behavior.

The Union Rate guide is here

The Non-Union Rate guide is here

The UK Rate Guide is here

The VOC members weekly and daily educate new clients on rates. Some clients don't care, and find someone else (if they can) Some clients had no idea and raise their rates. Some clients don't have the budget for the usage they are asking, so they bring it down from a 3 year buyout to a 1 year custom buyout. Some clients know FULL WELL what it should be, but they were hoping the voice they loved would be a bottom feeder, and they quickly come up with the extra money. We've come to understand that they all aren't trying to save money on the talent level. They just simply don't understand the industry standard rates. This is another reason why work through an agent or casting house is the absolute best! THEY deal with all that for us. So encourage work through your agent's and encourage fair rates!! Don't be afraid to "lose a job" if that job is a loss for the vo industry. Stand up for your Rates.