Project: Visual Communication Industry Research Industry: Architecture, Brutalism

This project aimed to explore the public's sentimental dichotomy surrounding Brutalist aesthetic. It’s notorious for being one of the most controversial forms of architecture and I wanted to investigate these views. To further develop my understanding of Brutalism I interviewed Peter Chadwick, author of “This Brutal World” for a professional insight and opinion. A transcript of this interview, would later be silkscreened on a concrete slate to amalgamate critical understanding of Brutalism with the product itself.





I formed a large concrete letter B in order to represent the crude and abrupt style of Brutalist architecture through both it’s literal material, shape and texture. At 300kg and standing at 634 x 460mm high, the shape gave off an imposing and stoic impression. As a free standing sculpture, the B can be experienced through a range of angles and touched as the reader is given a sense of raw Brutalism.



