Cosplay is, of course, a popular pastime of otaku, and one of the most popular types of cosplay right now is the gender-norm-breaking “otoko no ko.” As we’ve explained previously, otoko no ko are men who identify as male and like wearing women’s clothes…and who often happen to look damn good doing it too!

And it seems that otoko no ko numbers are growing too, if the Internet is any indication. Though otoko no ko cosplay events have been around for a while, a contest coming up this weekend is drawing attention online.

Originating with Miss Con, an otoko no ko event that started in 2011 in Saitama, the contest this weekend will be called Tsuitete Iitomo! and will be held at Studio Alta. For those of you familiar with Japanese TV, a bell or two might be going off in your head right now.

It turns out that the event’s name Tsuitete Iitomo! is a reference to Waratte Iitomo!, a long-running Japanese variety show that ended last year. Not only that, but Waratte Iitomo!, which could be translated as “It’s Okay to Laugh!”, was filmed at Studio Alta.

By now you’re probably wondering what Tsuitete Iitomo! means and whether or not someone will be on hand impersonating Waratte Iitomo! host Tamori. While we’re not sure if anyone will show up in the television personality’s dark sunglasses, we can tell you that the event name could be translated as “It’s Okay if It’s Attached.” We think you can probably guess what the attached “it” is.

▼ A crown?

If you happen to be in Shinjuku on Sunday, you can catch the event at Studio Alta at 11:30 a.m. Tsuitete Iitomo! is actually part of a larger event celebrating the 30th anniversary of Newtype, a Japanese magazine covering anime and other otaku news. That means that, as long as you are in Japan on Sunday, you’ll also be able to watch the event live on Niconico Video. Sadly, if you’re not, it looks like you won’t have anyway of checking out the event (because VPNs totally do not exist.)

As to what you can expect at Tsuitete Iitomo!, the photos we’ve included are from previous Miss Con events in Saitama, and we have to say, we are impressed! These otoko no ko clearly know what they’re doing, and we expect that the event this weekend will be no less awesome.

If you’re thinking this will be nothing more than a beauty pageant, hold your horses! It looks like there will also be a talent portion to the show, as demonstrated by this video from Miss Con 2011.

Studio Alta is located at 3-24-3 Shinjuku, Shinjuku-ku, Tokyo 160-0022. You can find a full line-up of the Newtype 30th anniversary events on their website.

And here are a few more photos from past Miss Con events.

Well, that looks like a great way to spend a Sunday, if you ask us. Too bad it’s too late to enter though, because we bet Mr. Sato would make a strong showing with his dance moves!

Sources: Hachima Kikou, Washimiya, Newtype, Wikipedia

Images: Washimiya