Bharat Arun said India are looking to channelise the hurt into performing better on the field (AP Photo)

India's bowling coach Bharat Arun said that world number one Test side are "hurt" by the "offensive" comments made on air, referring to former Australian cricketer-turned commentator, Kerry O'Keeffe's insensitive remarks during the Boxing Day Test.

Arun also insisted that India are "right now" not thinking about an official complaint against the O'Keeffe over his comments.

"Well, yes it does hurt you. But then when people make those remarks, there's nothing you can do about it because it's beyond your control. If you can channelise that hurt towards doing better on the field, then that answers all the questions," Arun told the media after being asked if India were aware of the offensive comments made on air during the ongoing third Test.

Arun's comments came after O'Keeffe insulted Mayank Agarwal and the Ranji Trophy - India's premier domestic tournament.

O'Keefe, who played 24 Tests and two ODIs for Australia between 1971 and 1977, ridiculed Agarwal's triple century in Ranji Trophy, saying the 27-year-old "apparently got his triple hundred against railway canteen staff". He also added the bowlers from the said team were "chefs and waiters".

The senior commentator's comments hit the nerve of cricket fans across the globe, let alone the ones from the Asian country.

Head coach Ravi Shastri didn't miss out on an opportunity to hit back at O'Keeffe when he was invited for a post-day show for the official broadcasters of the hard-fought Test series.

Speaking to Fox Cricket, Shastri said: "He [Mayank] has got a message for Kerry... 'when you do open your canteen, he wants to come and smell the coffee. He wants to compare it to the ones back in India...coffee here's better or the ones back home'."

O'Keeffe though didn't stop there. On Saturday, the former cricketer was heard on air, saying "Why would you name your kid Cheteshwar Pujara?" when legendary spinner Shane Warne, who was sharing the commentary box with him, asked why he has difficulty pronouncing India cricketers' names.

Aakash Chopra slams Kerry O'Keeffe

Former India batsman Aakash Chopra reacted strongly to O'Keeffe's latest remarks, saying that it's the commentator's problem that he is not able to pronounce players' names and not the other way around.

"Canteen XI the other day. Why would you name your kid Cheteshwar and Jadeja (not even knowing that his name is not Jadeja) today. If you can't pronounce someone's name, it's YOUR problem. Unfortunate. Unacceptable," Chopra wrote on Twitter.

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