Freshdesk, a cloud-based customer support firm, on Saturday announced its acquisition of Frilp, a social recommendation platform. This is the second acquisition of Freshdesk, which has not yet revealed the financial details of the present deal.

With this, Freshdesk gains a peertopeer communication platform and recommendation engine, which will enable customers to reach out to businesses and other customers.

“The customer service landscape and overall needs of our customers are rapidly changing, as they integrate social and mobile support capabilities into their customer programmes,” said Girish Mathrubootham, Freshdesk CEO.

“We will move faster towards our goal of enabling contextual conversations and recommendations to deliver a positive impact on a large scale now,” said Shyam Anandaraman, CEO of Frilp. “With the explosion of instant messaging platforms, on-demand social recommendations and peertopeer customer conversations are becoming the norm. With Freshdesk and Frilp coming together, it will enable businesses and their customers to connect with each other, their support agents and sales representatives in a much more contextual way,” he added.

The announcement came in the wake of Freshdesk crossing the 50,000-customer mark. Freshdesk has also acquired 1CLICK to deepen its omnichannel support capabilities through video chat and cobrowsing technology.