“I’m excited to be part of this ground-breaking and innovative project," said Mckenna. "I believe Formula E is leading the way in how sport sets the agenda, with this generation and the next, and YouTube is the place to do that.

"As rights-holders, they’re doing the smart thing by allowing creators and their audiences to decide how we consume the sport. Their faith in the platform and community is important.”

The list of alternating content creators will be revealed across official Formula E digital platforms in advance of each race and chosen from a pool of top influencer talent in collaboration with Goat - the leading global influencer marketing agency.

"Goat is delighted to be involved in this pioneering project," said Arron Shepherd, Co-Founder of The Goat Agency. "After a successful season four, where together with Formula E we picked-up ‘Influencer Campaign of the Year’ at the International Performance Marketing Awards, it's a privilege to be able to work with such an innovative brand on a truly ground-breaking project.

"Additionally, to have YouTube as a partner in this alongside a stable of the top UK influencers will allow Formula E to engage with a new generation of fans like never before, bringing the traditional broadcast model into the 21st century.”

With an already successful YouTube account, which hosts unique content as well as the live streaming of Free Practice sessions ahead of every E-Prix, the partnership is the next natural step for the championship.

“Seeing YouTube creators centre stage for such an important sporting event is an exciting moment for YouTube, said Tomos Grace, YouTube's Head of Sport, EMEA. "We look forward to working with Formula E on this first-of-its-kind project over the coming months.”

As part of our ongoing commitment to open up the series to a younger demographic, we're continuing to make the sport more accessible than ever before, breaking the mould once again and re-inventing the way fans follow and consume sports. It's just what we do.

“We always try to push the boundaries of what’s possible at the ABB FIA Formula E Championship - not only developing innovations with the cars on track, but also with our experience and offering to fans trackside, at home and on the move," said Ali Russell, Media & Business Development Director at Formula E.

"Coming together with like-minded companies such as YouTube to provide new ways to watch electric racing is what separates Formula E from other sporting properties and rights- holders.

"Working in tandem with some of the biggest names and influencers allows us to grow our existing audience, which is primarily a younger and more digitally-engaged demographic. This partnership truly fits their needs and viewing habits.”