KRASNAYA POLYANA, Russia — There was a ripple of discontent over a gay rights issue at the Sochi Games on Tuesday, but it had nothing to do with Russia.

Several American doubles lugers said they were irritated by a popular Canadian video celebrating diversity that pokes fun at their sport.

The Canadian Institute of Diversity and Inclusion recently released a promotional video that shows doubles luge, a sport in which one rider lies on top of the other as they sled down the track. At the end of the video is the tagline: “The Games have always been a little gay. Let’s fight to keep it that way.”

“They’re making fun of our sport for their cause and it doesn’t really make a lot of sense to me,” Christian Niccum, an American Olympian, said after completing two training runs at the Sanki Sliding Center. “If I were to go hug my dad and someone took a picture and showed it in really slow motion, they could use it in a video like that and that’s just ridiculous. It’s my dad. Can’t we show affection to each other without it being some sort of sexual contact? This is sports. It’s the same thing. Why does it have to be like that?”