Within four days, though, the NRA had returned in force, increasing its advertising aggressively on Facebook, and spending so widely and indiscriminately that its ads on YouTube showed up on videos for school-age kids. According to a previously unpublished review by Pathmatics, a company that scrapes data from online ads, the NRA spent more than six times as much on digital ads after the Parkland shooting than it did in the weeks before it. Its average daily spending in the 24 days before Parkland was $11,300, according to Pathmatics. In the 24 days after its silent period, that average jumped to $47,300.