London: Sachin Tendulkar's Sydney-based lawyers have declared they had "no choice" but to file a case against Spartan Sports, claiming the Sydney-based company failed to honour a contract.

Spartan is being sued for up to $3 million by the Indian legend, alleging the company had not paid him royalties and endorsement fees and had continued to use his name and image even after terminating their agreement.

Sachin Tendulkar during his playing days for India. Credit:AAP

In a statement released by lawyer Siabon Seet, a partner at Gilbert + Tobin in Sydney, and Mrinmoy Mukherjee, the chief executive of Tendulkar’s management team, SRT Sports Management, the two parties outlined their case.

"Mr Tendulkar has made every effort possible to try to resolve this dispute with Spartan before filing his case. Spartan did not take his concerns seriously and continued to use his name and likeness without his authority. Mr Tendulkar had no alternative but to take legal action. He will be claiming substantial damages against Spartan and its directors," Seet said.