All eyes are on United Airlines again after a giant bunny died while “flying the friendly skies.”

Annette Edwards, a giant-rabbit breeder, told TMZ that her 3-foot bunny, Simon, was found dead in the plane’s cargo after a United flight from London to O’Hare International Airport in Chicago on Monday night. Edwards said the 10-month-old, 50-pound rabbit was healthy before getting on the flight, according to The Sun.

Simon was expected to grow enough to be considered the world’s biggest rabbit, Edwards said.

EXCLUSIVE: Valuable giant rabbit dies on United Airlines plane https://t.co/CGQJKjnPCS pic.twitter.com/86Xa5EX32T — The Sun (@TheSun) April 25, 2017

“Simon had a vet’s check-up three hours before the flight and was fit as a fiddle,” Edwards told The Sun. “Something very strange has happened and I want to know what. I’ve sent rabbits all around the world and nothing like this has happened before.”

Simon’s father, Darius, a continental giant, is over 4 feet long and held the Guinness World Record for the world’s longest rabbit in 2010. Edwards is also a minor celebrity in her own right. She once spent an estimated $16,000 on cosmetic surgery to look like the sultry cartoon character Jessica Rabbit.

Simon was on his way to a new celebrity owner, according to TMZ. It is unclear who the celebrity is, but Edwards told The Sun that the famous individual is upset.

United Airlines landed in the media hot seat earlier this month after security personnel violently dragged 69-year-old passenger David Dao from a flight to make room for crew members. The incident triggered a monthlong public relations nightmare, with trending Twitter hashtags aimed at disparaging the airline. The company even had to pull an ad from the Tribeca Film Festival because people couldn’t stop laughing at it.

A spokeswoman for United Airlines told HuffPost that the company was in contact with the customer. She sent HuffPost the following statement:

We were saddened to hear this news. The safety and wellbeing of all the animals that travel with us is of the utmost importance to United Airlines and our PetSafe team. We have been in contact with our customer and have offered assistance. We are reviewing this matter.