DOWNTOWN — The new Apple store under construction on the Chicago River is starting to look a little familiar.

Construction crews on Thursday placed a big, white Apple logo on the roof of the new store at Pioneer Court, 401 N. Michigan Ave.

Combine the new logo with the store's curved, metallic roof, and the site starts to resemble a Macbook.

Less than an hour later, however, crews rolled up the apple and took it away.



[DNAinfo/David Matthews]

The Apple logo is a new addition that wasn't revealed when renderings of the new store were shared in 2015. The electronics giant is moving its flagship Chicago store from 679 N. Michigan Ave. to the north bank of the Chicago River, a development real estate observers say marks a shift in the Mag Mile's center of retail gravity.

"Our store on North Michigan Avenue has welcomed more than 23 million customers since it opened in 2003, and we're now creating something even more remarkable for Chicago," Nick Leahy, an Apple spokesman, told DNAinfo in 2015.

Designed by London-based Foster+Partners, the 20,000-square-foot store will consist of a glass box stretching from Pioneer Court to the riverfront. Apple has been mum on when the new store will open.

Leahy declined to comment, and a spokeswoman for Foster+Partners did not immediately return a message. For comparison's sake, here are the store's original renderings shared in 2015:



[All renderings by Foster + Partners]

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