Lance Martin - The upcoming generation of entrepreneurs, innovators, distributors, businesspersons is widely using the tool of technology to ensure success of their venture. Lance Martin is a noted Australian entrepreneur who is also a tech innovator. Today most of the businesspersons are beleaguered due to intensifying competition. Shrewd innovators such as Lance Martin never surrenders before problems and hindrances. He is the key founder of travel distribution technology that is extensively used by hotels, travel wholesalers and retailers. Lance concedes that after identifying scope of technology he focused his attention to use this tool in astute manner.

Lance Martin kept the cornerstone of top 20 OTA websites. He holds substantial experience in different arenas such as call center operations, business training, corporate sales, hotel marketing and many more. According to Lance it is technology, a vital tool that is currently towing booking engines, websites and managing hotel distribution systems. The vision, tech savvy nature and mission of Lance Martin has guided him to apt direction. In the initial stage of the career Lance was a journalist in Sydney. He is alumnus of Macquarie University; marketing and communication were his subjects. Initially he worked for noted brands such as Optus, Accor, RCI, AAPT, People Telecom’s, etc.

Lance Martin is a technology aficionado and loves to get involved in tech based projects. He depends immensely and whole heartedly on technology for deriving trustworthy solutions. His profound knowledge and thirst for innovation swiftly resolves long standing problems. Lance Martin loves to confront challenges because according to him it enhances experience and unleashes hidden potential. Martin believes that balance of education and democracy helps to establish liberal, affluent societies. He is working for public welfare in India and Africa. Presently, he is playing the pivotal role of strategic investor in travel technology. He is keen to develop new business models.