Game shows are as old as television, and for as long as they have existed, producers have decorated their sets with beautiful women who don’t say much but just might make your dreams come true.

Perhaps nowhere has that format proved more tenacious than on CNBC’s “Deal or No Deal,” which returned for a new season on Wednesday after a nearly 10-year hiatus, and features 26 female models in matching high heels and short, skintight dresses. It’s a formula that helped make “Deal” a prime-time hit when it debuted on NBC in 2005.

That was 13 years ago. But in 2018, as the culture continues to grapple with the way women have been disregarded and sometimes abused by Hollywood and its machers, “Deal” and shows like it raise an awkward question: Is this a convention whose time is up?