Young girls frolic in various states of undress -- and sobriety -- while shirtless guys pound back bottle after bottle of liquor.

Scenes of laser-lit dance clubs, naughty nearly-naked girls having a playful pillow fight, guys hosing girls down in a wet t-shirt contest, tabletops strewn with prescription pills and a bong, handfuls of weed and an endless stream of plastic beer cups.

Welcome to Frosh Week.

At least as envisioned by Aficionado Studios, a local event planner that proudly announced "the only frosh for all schools" with a two-minute trailer posted to Youtube.

Executive director Jarett Lopez didn't respond to interview requests but the company issued a statement Tuesday night.

Lopez called his video "a marketing technique to gain people's attention," and dismissed allegations of drug use and binge drinking as "slanderous."

"Aficionado Studios is a professional student run company which strives to give students a safe and responsible way to enjoy their time in our wonderful city. We work with venues in Ottawa's Byward Market on a regular basis and those companies can give a strong reassurances of our good practices," the statement said.

And as the video racks up hits, the company boasts several eager soon-to-be-students already signing up for the week-long festivities -- promising a beach party, a "Texas Mickey" spin-the-bottle and a beer treasure hunt amid daily parties -- shelling out $100 for the official "kit" and an extra $50 for a cruise billed as "Ottawa's wildest boat party."

But student groups -- the ones running officially sanctioned events for their first-year recruits -- are worried that the group is hijacking Frosh Week and plunging it back into the dark ages.

"It's excessive in every aspect," said Nicole Desnoyers, vice-president of the University of Ottawa Students' Federation. "The video displays binge-drinking, encourages drug use, places women in dangerous and hyper-sexual situations, and that's exactly what we try to avoid when organizing our own orientation week for students."

A week that doesn't shun the consumption of booze, Desnoyers notes.

"We're not telling you 'Don't drink,' because we know that's not the reality, (students) are going to want to drink and party and get used to Ottawa's night life, but we want to introduce that to students in a safe way," she said, pointing to the SFUO's team of 40 first-responders and senior student guides.

Meanwhile, the Aficionado Studios video tells students, "It's not frosh week unless you're blackout wasted," said Desnoyers.

"There's a difference between acknowledging that these (party animal) attitudes exist and promoting and almost pressuring students into these attitudes."

aedan.helmer@sunmedia.ca

Twitter: @OttSunHelmer

WARNING: Some of the scenes in this video depict "mature" situations and might not be suitable for al viewers. Discretion is advised.