The GoPro action sports camera is hugely popular, and for good reason: People love filming the nutty things they do. That's true for Tacoma drivers, an unusually hardcore fanbase. They use it to record their exploits driving down muddy trails and cliffside mountain roads.

So the two companies spun up a partnership to put a GoPro camera mount on the roofline of every new 2016 Toyota Tacoma. The camera isn't included, but don't be surprised if Toyota dealers start throwing them in as deal sweeteners.

The mid-size truck (competing with the Chevy Colorado and Nissan Frontier) packs a 3.5-liter V6 engine and an available 6-speed manual—useful things if you're driving off the beaten path. Towing and performance figures aren't final yet, but Toyota says to expect a nice bump from the outgoing-generation. The body has received a "rugged" redesign, inspired by its big-brother, full-sized Tundra.

It's not uncommon for outdoorsy companies to include GoPro mounts on their products (like Bell Helmets), but this is a first for a carmaker. It's not an exclusive deal either—expect mounts to come to other off road and sports cars in the future—though GoPro says it doesn't have any other partnership news to share.

Toyota says the GoPro is a near-universal choice for truck owners who want to film their more enthusiastic driving. Of course, it's not particularly difficult to set up a GoPro inside a car (just get the $40 kit), but including the mount in the Tacoma could inspire some buyers to boldly go and push the limits of their new truck. Every time you take it to the mall, it's a quiet reminder that you could—should—be doing something far cooler.

It's not as fancy as the dash cam built into the Chevrolet Corvette that overlays telemetry and other statistics onto the video. So maybe the next Tacoma will be able to send pitch and yaw data to the GoPro?

So take your Tacoma and climb a mountain, pound through the desert, ford a river—and when you crash it, you'll have some great YouTube fodder to show your insurance adjuster.