Call of Duty, one of the biggest gaming franchises in the Western Hemisphere, is entering the Chinese market Monday as a retooled free-to-play experience meant to attract new consumers in what publisher Activision calls "the world's largest gaming market."

Activision teamed up with Chinese internet conglomerate Tencent to bring Call of Duty Online to Chinese players for the first time. The game, which was developed to mimic the Call of Duty franchise that the West is most familiar with, will rake in money by allowing players to purchase or rent different in-game items. Typically, new Call of Duty releases retail for around $60.

"Millions of gamers in the West have come to appreciate that white-knuckled, epic thrill-ride that only Call of Duty delivers. And now an entire new audience of gamers will experience this for the first time. We believe Call of Duty Online is going to be a game-changer for Chinese gamers," Eric Hirshberg, Activision's CEO, said in a press release on Monday.

Activision described Call of Duty Online as a hybrid world of the Call of Duty: Modern Warfare and Call of Duty: Black Ops games. The game has been specifically developed for the Chinese audience by Raven Software, an Activision studio that previous worked on 2013's Call of Duty: Ghosts. The game went through several rounds of alpha and closed beta tests with Chinese players that Tencent Vice President Stephen Ma called " incredibly positive."

Call of Duty Online will feature several game modes, including Hero Ops single-player, cooperative play, the game's famous multiplayer matches and a new Cyborg mode, which replaces the West's Zombie mode. That player-versus-enemy mode was retooled to fit Chinese restrictions.

Call of Duty Online has already received extensive marketing featuring Chris Evans, best known for playing Captain America in Marvel's recent films. Take a look at the Chinese commercial, below: