By the market sentiments and the sudden news results in stock selling never get swayed. In fact, at that time when everybody is selling you should be buying. It is the time when you should have cash. Every fall should be a buying opportunity for you. It is a tough thing to do but once you achieve it you will make huge amounts of money in the market. That way you lower your cost of holding and gain huge percentages when the market is increased. Then you can sell at the higher prices and you will have cash when the market is in a downturn as opposed to your money being locked in the shares.