This article is more than 1 year old

This article is more than 1 year old

A number of global brands have apologised to Chinese customers for implying that Taiwan and Hong Kong are independent countries, as tensions mount between Hong Kong and Beijing.

The Coach and Givenchy luxury labels, the sports brand Asics, the Calvin Klein clothing line and the Fresh beauty brand issued apologies on Monday after Chinese netizens launched online campaigns against them for implying that Taiwan and Hong Kong are not part of China on company websites and on T-shirts.

Mass protests in Hong Kong over Beijing’s growing control over the city have fuelled a wave of nationalism on Chinese social media as netizens criticise companies seen as not supporting the one-China principle, that there is only one China represented by the government in Beijing.

Quick guide What are the Hong Kong protests about? Show Hide Why are people protesting? The protests were triggered by a controversial bill that would have allowed extraditions to mainland China, where the Communist party controls the courts, but have since evolved into a broader pro-democracy movement. Public anger – fuelled by the aggressive tactics used by the police against demonstrators – has collided with years of frustration over worsening inequality and the cost of living in one of the world's most expensive, densely populated cities. The protest movement was given fresh impetus on 21 July when gangs of men attacked protesters and commuters at a mass transit station – while authorities seemingly did little to intervene. Underlying the movement is a push for full democracy in the city, whose leader is chosen by a committee dominated by a pro-Beijing establishment rather than by direct elections.

Protesters have vowed to keep their movement going until their core demands are met, such as the resignation of the city’s leader, Carrie Lam, an independent inquiry into police tactics, an amnesty for those arrested and a permanent withdrawal of the bill. Lam announced on 4 September that she was withdrawing the bill. Why were people so angry about the extradition bill? Beijing’s influence over Hong Kong has grown in recent years, as activists have been jailed and pro-democracy lawmakers disqualified from running or holding office. Independent booksellers have disappeared from the city, before reappearing in mainland China facing charges. Under the terms of the agreement by which the former British colony was returned to Chinese control in 1997, the semi-autonomous region was meant to maintain a “high degree of autonomy” through an independent judiciary, a free press and an open market economy, a framework known as “one country, two systems”. The extradition bill was seen as an attempt to undermine this and to give Beijing the ability to try pro-democracy activists under the judicial system of the mainland. How have the authorities responded? Beijing has issued increasingly shrill condemnations but has left it to the city's semi-autonomous government to deal with the situation. Meanwhile police have violently clashed directly with protesters, repeatedly firing teargas and rubber bullets. Beijing has ramped up its accusations that foreign countries are “fanning the fire” of unrest in the city. China’s top diplomat Yang Jiechi has ordered the US to “immediately stop interfering in Hong Kong affairs in any form”. Lily Kuo and Verna Yu in Hong Kong

Hong Kong is a semi-autonomous territory under Chinese sovereignty, meant to maintain a range of freedoms under the terms of a handover agreement between China and the UK. Beijing claims Taiwan, where a rival government was set up in 1949 and has operated independently since, is still part of China.

On Monday, as demonstrators filled Hong Kong’s airport, a popular blogger posted images of a 2018 T-shirt made by Coach, listing Hong Kong and Taiwan as countries separate from China, prompting an online campaign to call out other brands for similar behaviour. The hashtag #CoachinsultedChina soon become the top trending topic on the microblog Weibo and other brands were quickly targeted.

“Coach respects and supports China’s sovereignty and territorial integrity. We are fully aware of the severity of this error and deeply regret it,” Coach later wrote in a statement posted on Weibo.

Givenchy said in a statement that it “has always respected China’s sovereignty and firmly adhered to the one-China principle”. It said it would take “immediate precautions” to fix mistakes of “human negligence”. Asics, a Japanese corporation, said it supported “Hong Kong and Taiwan as an inseparable part of China’s territory”.

Storm in a bubble teacup over Taiwan firm's support for Hong Kong protesters Read more

Companies increasingly find themselves in the crossfire of tensions over the protests in Hong Kong, which are now entering their third month. Shares in the Hong Kong airline Cathay Pacific fell 4% on Monday after Chinese authorities ordered it to suspend any staff supporting the protests from operations in the mainland.

On Sunday, Donatella Versace apologised after an online outcry over one of the label’s T-shirts, which had Hong Kong and Macau, another semi-autonomous region of China, as separate countries.

Public figures have been making their positions known on social media. The Chinese model Liu Wen said she would be terminating her relationship with Coach, as did two other Chinese celebrities, the actors Guan Xiaotong and Ren Jialun.

“I didn’t choose the brand wisely and this has hurt the feelings of Chinese people. I hereby apologise. I love my country and will protect China’s national sovereignty!” Liu posted on her Weibo account.

The party newspaper, People’s Daily, said in an editorial on Monday: “Especially during the ‘sensitive period’ of ‘pro-Hong Kong independence activists’ creating troubles, this kind of mistake is even more serious.”