Political memes have gone mainstream as the distance between the White House and subcultures like 4Chan has closed.

President Trump has frequently retweeted his fans’ meme work, #MeToo jumped from social media to every workplace, and political campaigns started to invest in the form more seriously. The political meme — text over an image, sometimes short videos or digital clip art meant to spread and be imitated — is often a guttural, simple message couched in humor, like the doctored video from September of Hillary Clinton being hit with his golf ball.