Study: You Wish Your iPhone Display Were Bigger

“Bigger is better,” or so the adage goes. And according to consumers, it’s as applicable to smartphone displays as it is to diamonds and pre-IPO stakes in Facebook.

Research outfit Strategy Analytics recently surveyed smartphone owners in the U.S. and Britain and found that the vast majority of them preferred handsets with large screens. Offered a choice between their current smartphone and one with a bigger display, almost 90 percent of the consumers Strategy Analytics surveyed opted for the latter.

How much larger? The research outfit didn’t break out the percentage difference in announcing its findings, though it did say that consumers prefer smartphones with screens in the 4-inch to 4.5-inch range, provided they are also relatively light and thin.

Not the most surprising of findings, but certainly interesting. The display on Apple’s iPhone has been 3.5 inches since the device first debuted and, obviously, it continues to be wildly popular among consumers (though Apple is rumored to be building a 4-inch screen into the next iteration of the iPhone).

So the market has clearly embraced that screen size. But perhaps it is ready for something a bit larger — as long as you don’t look like you’re talking into a piece of toast when you use it.