Youtube is foolishly heading towards using pre roll advertising. I have my opinion on prerolls but I can’t wait to see the users revolt over this. I sure as heck hope its user optional otherwise users will surely head somewhere else.

According to the BBC:

YouTube founder Chad Hurley confirmed to the BBC that his team was working on a revenue-sharing mechanism that would “reward creativity”.

The system would be rolled out in a couple of months, he said, and use a mixture of adverts, including short clips shown ahead of the actual film.