Ever since Beijing put on one of the most spectacular coordinated displays in human history at the 2008 Olympic Opening Ceremony, observers have wondered how London could possibly improve on it. This would be a start.

Organizers for the 2012 ceremony recently asked the manager of The Who if legendary drummer Keith Moon would be able to perform at the London Games. It was a fine idea, except that Moon has been dead for 34 years.

Bill Curbishley told The Times how he responded to the request.

"I emailed back saying Keith now resides in Golders Green crematorium, having lived up to The Who's anthemic line 'I hope I die before I get old,'" he said. "If they have a round table, some glasses and candles, we might contact him."

That's well done, Bill. Well done.

[ Related: U.S. bid on 2022 Winter Games could be a waste of $30 million ]

The surviving members of The Who, Roger Daltrey and Pete Townsend, still tour and are expected to play some role in the Olympic festivities. Nothing against the band who gave the world "Quadrophenia" and "Tommy," but if you're going to go for big names to play at the Olympics, why not try and get John Lennon and George Harrison to stage a Beatles reunion? Go for the gold, as they say.

Earlier this week, it was reported that Johnny Rotten of The Sex Pistols turned down an invitation to play the Closing Ceremony. No excuse was reported. Whatever it was, I doubt it was as good as Moon's.

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