The Snowball Effect

No one had any idea where the messages originated from or who was the original sender. But when it comes to the safety of one’s children, these questions become irrelevant.

Maybe, if someone had stopped to ask these questions, this fake WhatsApp message wouldn’t have led to 24 murders in one year. These 24 ‘outsiders’ were lynched by mobs on the mere suspicion of being the non-existent ‘child lifters’.

Phony as a three-dollar bill, the message spread like forest fire from Jharkhand to Tamil Nadu and Assam to Gujarat. In each state, it preyed on the raging ‘local versus outsider’ sentiment. It started doing the rounds of southern states around the time when political discourse was hijacked by the ‘North versus South’ debate.

It might be easy now to scoff at those who believed and further shared the fake message, but hindsight is always a perfect 20/20.

In fact, according to a research by University of Warwick, 40% of fake news cannot be spotted by average educated adults. Even if they do feel something is amiss, only 45% adults can place their finger on what exposes the news as fake.

Social media and internet penetration have only aggravated the problem in India, where the written word is rarely doubted.

Social media and internet penetration have only aggravated the problem in India, where the written word is rarely doubted.

In the last four years, social media usage in the country has gone up by 150% with an 83% increase in smartphone ownership. Such proliferation and the availability of competitive data plans have ensured digital intrusion in areas where people have had no exposure to the concept of fake news or digital privacy.

Caveat emptor does not apply in this case, says Sunil Abraham, the Executive Director of Bangalore-based research organisation Centre for Internet and Society.