Photographers spend a ton of time learning new techniques, improving the quality of their images, and working on new creative avenues. But at the end of the day, all the photographic technique and creativity in the world won't mean much for your financial success without the business skills to back it all up. This excellent video discusses one of those crucial skills: how to approach new clients.

Coming to you from Daniel Norton, this helpful video talks about the process of approaching new clients. Personally, I think Norton makes a great point when it comes to creating an environment of positivity. I've seen photographers who tried to woo potential clients by disparaging other local photographers, and I remember it making me distinctly uncomfortable. Doing that generally just makes you look insecure about your own abilities and can be very off-putting for potential clients. On the other hand, creating a positive environment can help to foster an air of collaboration and excitement between you and a potential client, and that can lead to them feeling invested in the blossoming business partnership, thereby creating a desire to work with you. Check out the video above for Norton's full thoughts.