Olympic glory, corporate endorsements and global fame can’t buy you love.

That’s the reality for Shaun White, an American star at the Winter Games whose unpopularity among fellow snowboarders is seemingly increasing by the day in Sochi.

He drew fire from Canadian rivals earlier this week when he decided to drop out last-minute from the slopestyle event, citing injury risk. Now, with that explanation drawing eye rolls, even his fellow Americans are after him for filling, then dropping, an Olympic spot another U.S. athlete could have taken.

“There was a lot of guys that I trained pretty hard sitting in that fifth spot,” American boarder Chas Guldemond told the Wall Street Journal. “It’s pretty unfortunate that they missed the opportunity to come to the Games.”

White’s perceived selfishness likely cost 18-year-old Brandon Davis, who told Time it “kind of sucks” seeing White waste the spot in Sochi that could have been his.

He was “one of the guys close to having a spot, and then Shaun goes out there and drops it, it’s kind of a bummer.

“It’s not a big deal for him. But for most people, the Olympics is a whole other level. It could have kick-started my career a bit, and gotten the ball rolling. But Shaun kind of dropped out like it’s nothing.”

Davis, though, wasn’t entirely piling on the snowboarding star, telling Time: “He’s the hardest-working guy in our sport. And he certainly deserves respect.”

Do you think Shaun White deserves the flak he's getting?

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