That said, the company is tweaking the platform's name a bit: in an announcement posted on its website, it revealed it will now refer to the online gaming platform as Blizzard Battle.net. It will also be reworking its logo to reflect the change. This solves one of the issues the company wanted to address, since "Battle.net" alone makes it sound like the platform is a separate brand. By compromising and simply tacking the company's branding to the platform, Blizzard is keeping fans who've been around for years happy. It's also saving itself the trouble of thinking of a new name that might never reach Battle.net's level of recognition.