We’re building a global brand for a global market

Our rationale for changing our name is entirely focused on our customers. We’re targeting global businesses, investors and developers.

We want businesses, all over the world, to launch shares on our platform — businesses of all shapes, sizes, sectors and experience levels. These businesses could be the largest public companies in the world or they could be a startup. All businesses need to feel confident that they’re working with a global business, they can trust, with expertise in shares.

We want investors, all over the world, to trade shares on our platform — investors of all experience levels, interests, ages and income levels. These investors could be investment-savvy sophisticated investors or they could be first timers. All investors need to trust us with their investments and their personal information.

And we want developers, all over the world, to build solutions on our blockchain. These developers need to feel inspired and excited to create equity solutions on our global blockchain.

With this in mind, we feel that Chainium is too limiting a name for our business. It’s too blockchain-centric. It’s too same-same. It’s too small a name for our global ambitions.