Last year we introduced the Google feed to surface relevant content to you, even when you’re not searching. It’s grown dramatically over the past year: more than 800 million people use the feed each month to stay up to date on their interests. Today—as a part of three fundamental shifts in how we think about Search—we’re launching a major update to this experience, including a new name, a fresh look, and a brand-new set of features.

A new name and look

Since launching the feed, we’ve made it our goal to help you uncover fresh and interesting content about things that matter to you. Now, we’re giving the feed a name that reflects this mission: Discover. With this new name comes a fresh design that makes exploring your interests easier than ever.