People are now upset with Starbucks over their attempt at a cute seasonal cookie. Customers of the mega coffee chain have been sharing photos of the new polar bear-shaped cookies wearing a red scarf. Sounds innocent, however, some folks are seeing something decidedly different — instead of a scarf, they see bears with bloody, slashed necks.

The latest controversy comes after some complaining that Starbucks’ red holiday cups are not representing Christmas enough. This years cup consists of a simple red ombre design.

“First starbucks doesn't support christmas and now they encourage killing polar bears. smh,” one person tweeted, along with an image of the cookie. “Not sure why Starbucks think Polar Bears with their throats slit are ‘christmassy,’” another user tweeted.

Read more responses below, and tell Us, what do you see?