USA TODAY

Facebook says 10 million people saw Russia-linked advertising that sought to sway the U.S. presidential election. Comments are edited for clarity and grammar:

Did anyone really listen to the ads? I think most of us tune them out almost immediately as political noise.

— Dennis Weakland

Ten million saw ads and over 139 million voted. Not even 10% of those voting saw the ads. So, who cares? Let’s move on, now.

— John Dooley

In other words, nobody saw them. The way Facebook counts and bills its ads is almost criminal. So, yeah, nobody saw these ads.

— Dave Prina

More:Facebook: 10 million people saw Russia-backed election ads

More:USA TODAY Poll: Facebook faulted for not doing more on Russian ads in 2016 race

What a joke to hold Facebook to the highest transparency compliance standards when contributors to major parties can hide their money contributions under anonymous PACs, among others.

— Fionn Mac

I do digital ad buying for a living, which includes Facebook ads, and let me tell you what this means: You buy ads by impressions. So it’s possible that 10 million impressions were bought, which doesn’t necessarily mean 10 million people saw the ads. Many people could have seen the ad multiple times.

Moreover, I spent, on behalf of one of my clients, about $120,000 this summer. While we had a good summer, I promise you we didn’t change enough minds to swing a state election, much less a national one. In other words, $100,000 in advertising during an election in which the candidates and super PACs spent millions is chump change.

— Chris Massey

So all those seniors in Pennsylvania, Wisconsin and Michigan who have a Facebook account switched their vote to Donald Trump because of the Russian ads? How ridiculous! They switched their vote because of Hillary Clinton. Not because of fake news.

— Peter Barone

With 20/20 hindsight we can see the need for new disclosure laws. But it’s not Facebook’s responsibility to go above and beyond the law.

— Phillip Coyle

We asked our followers whether Facebook should clearly identify the advertisers behind the ads on their platform. Tweets are edited for clarity and grammar:

Facebook lied at first about Russia placing ads during the 2016 presidential election. Consumers must know who is advertising.

— @JeffOstach

Facebook not identifying advertisers isn’t an issue with me. I ignore all ads and everyone else should, too.

— @ExtremeCynic

And according to Mark Zuckerberg, Facebook had no influence in shaping the presidential election! Right.

— @parkingwarrior

I have reduced my time on Facebook and Twitter very drastically because I know there’s more to all of this situation than what’s being told.

— @pretzenmassa

Fake news is fake news, whether it comes from Russia or our own left wing. Mainstream news media and social media are not the places to learn about politics.

— @purplelitics

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