Global consumer giants Kraft Heinz and Unilever have come under fire for advertising on the world's most popular pornographic website.

Both companies launched huge advertising campaigns on Pornhub in the last year.

Unilever, which makes Dove soap, Marmite and Hellmann's mayonnaise, ran a campaign for it's grooming company Dollar Shave Club which sends members razors in the post.

Global consumer giants Kraft Heinz and Unilever have come under fire for advertising on the world's largest pornographic website

Unilever, which makes Dove soap, Marmite and Hellmann's mayonnaise, ran a campaign for it's grooming company Dollar Shave Club which sends members razors in the post

According to the Sunday Times, one of the adverts read: 'If you use our bathroom products you won't have to visit this site as much'.

The company reportedly spends roughly £6billion a year on marketing and Dollar Shave Club's creative director, Matt Knapp, said the company chose to advertise on the porn site because it 'has guys' backs'.

Yesterday Unilever vowed it would never advertise on the site again after rights charities questioned the company.

Kraft Heinz, which owns Weight Watchers, HP Sauce and Capri-Sun, also advertised on Pornhub by taking over the homepage for a one-day #FoodPorn campaign.

One of the adverts read: 'If you use our bathroom products you won't have to visit this site as much.' Pictured is a Dollar Shave Club box

According to the Sunday Times, a spokesman said: 'The brand was explicitly talking about #FoodPorn, which has become a cultural phenomenon on Instagram.'

Pornhub has 110million daily visits and is the most popular pornography site in the UK.

Its audience is 71 per cent male so it appears an attractive site for advertisers who are targeting campaigns toward men.