WAKE UP AND TASTE THE ROUTINE

Routine E-liquid was founded in sunny California by two best friends, Tyra P., brand creator and founder of Smax Juice, and Priscilla J., the muse behind Smax Juice, who felt that days should always start off with simple pleasures like walking into a coffee shop and finding inspiration in the littlest meaningful things.

Having served years working as baristas in their younger years, their love for decadent beverages paired with sweet morning pleasures was the driving inspiration behind Routine E-Liquid’s menu.