Normally, food produced by farmers go to distribution centers via “middleman” and to reach your plate, an average food item has to travel between 7 to 10 different distribution centers, which means 7 to 10 middleman makes money out of it. This increases the prices, and it is not just gas money, it is making others rich money. The farmers get to make only 17.5 percent of the money you pay for your food. Though some of this money goes to gas, truckers, the market expenses such as people working for them and electricity, a huge amount goes to the middleman, who makes more money than everyone else. It is like this all over the World, the middleman makes most of the money, but it does not have to be like this. Any farmer, small or large, can take some of the risk and the organization capability with the eHarvest platform, and increase his/her income.

Here is a clear video explaining this:

Price is not the only advantage of watching the food move on the blockchain. Normally, sensitive food such as chicken, fish, or cheese is followed using the HACCP system. FAO defines this system as the science-based and systematic system that identifies specific hazards and measures for their control to ensure the safety of food. HACCP is a tool to assess hazards and establish control systems that focus on prevention rather than relying mainly on end-product testing. It was invented for astronauts and some people said hey, why not use this system for us, normal people too? With HACCP, every single food item is followed from farm to plate, which is the very idea in the blockchain. The difference in blockchain is that these food items have numbers and everything is transparent online, and the distributed immutable public ledger cannot be hacked or manipulated, and once it is there, it cannot be erased. Therefore it is magnitudes safer than HACCP and it is perfect for our food, as we deserve the best!

Whenever I see big names investing in an ICO, I feel comfortable to invest. Alvaro Ramirez, CEO of eHarvest stated in Telegram that their investors include Tim Draper and OKEX founding investor Mai Gang. Tim Draper investment was in 2016 to build the original technology. The funds were received from his VenturesLab Fund as an equity holder. The website for eharvest states that they raised a $1.2 million private investment and completed their full suite of products in 2017, the platform currently being operational and used by farmers.

Eharvest connects farmers and buyers directly, and they already have the marketplace up and running. This differentiates the ICO from all the others as they have the product, the marketplace, working already. Any hiccups that could be expected were smoothed out during testing and it is already in the real World. This reminds me of another platform, Kora, which has been a huge success as well.

One of the advantages of the blockchain is that you get paid almost instantly, and this is a great aspect of this ICO not only for farmers but also for truckers. This way, you could say that the platform includes a logistics aspect as well. If you are working with farmers and truckers, you have to give them a simple interface where they can do anything. No farmer will have time to go to an exchange to buy bitcoin or ether, and then convert it to your tokens, so they are providing all these services under one roof, in one simple platform on their website. This year alone, the company is expecting a 15 million USD in revenue, which is a great number for an ICO platform. Of course, you can have the strongest and simplest platform, but you have to market this to people, farmers, and truckers. You need a strong marketer, and that is where Quency Phillips comes in. He is a professional marketer and has established relationships with the top names in national sports including the NBA, WNBA and the NFL and has been marketing for some of the biggest brands such as Nike, Madison Square Garden, etc.





Website: https://www.ehhico.com/

Twitter: https://twitter.com/eharvesthub





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