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This is not the first time BuzzFeed has ventured into native ads for politicians. (Getty) BuzzFeed launches native video political advertising

BuzzFeed will begin creating native video ads for politicians and political causes, the website will announce Monday.

Rena Shapiro, most recently advertising director for Pandora, has been named vice president, Politics & Advocacy for BuzzFeed.

Shapiro will oversee native political ads, created in conjunction with BuzzFeed's product and branded video teams from BuzzFeed Motion Pictures.

"BuzzFeed is the top place millennials and influentials are reading and sharing news, and with the smart and thoughtful reporting from BuzzFeed Politics, there is a huge demand for political and advocacy groups to tap into that audience. From our shareable videos to our social posts, there's a massive opportunity and I can't wait to get started," Shapiro said in a statement.

BuzzFeed stressed that native political ads will be clearly marked as such, to distinguish it from content created by the editorial team for the site.

It's not the first time BuzzFeed has ventured into native ads for politicians. In 2012, the site hosted several native advertisements for candidates, which consisted of BuzzFeed-style articles. This will take things a step further and more akin to BuzzFeed's successful Friskies cat food native ads.

BuzzFeed maintains it keeps a strict firewall between its traditional news reporting sides and the rest of BuzzFeed, including BuzzFeed Motion Pictures, and that native political ads will be clearly marked as such.

Hadas Gold is a reporter at Politico.