Past quarter we have put a lot of focus on market exploration and customer validation through networking and engagements with business clients. We have particularly ascertained that regardless of the size of a company, there is currently a gap in technology which would bring efficiency to legal administration and contractual relationship management. We have identified clear requirements and large demand on the market.

Therefore, we have decided to direct our near-term strategy towards B2B2C products and services. Our foundational platform is perfectly placed to address this demand. Same time, this approach will allow us to pilot our platform and core features in a more controlled environment before rolling it out to the general public.

Groundwork and findings

We’ve had several trips across central Europe, UK, and the Netherlands. We’ve met leading companies from oil and gas, aviation and construction industries, and more. We’ve discovered a variety of relevant use-cases for our products, such as:

loyalty and reward management,

supplier onboarding compliance,

internal ISO standards and labor regulation compliance,

employment contracts, related policies, and procedures,

subscribing for stock sales etc.

Also visited the Silicon Valley to validate the US market. From there we’ve brought interesting leads in IoT and top-grade cybersecurity space. Meantime, our plan is to focus on the European and Asian markets first, as we already have active engagements in these regions.

Whilst seemingly different, all these use cases require a common technology stack:

identity verification and management,

contract management and digital signatures,

associated document management,

tamperproof tracking and audit trail.

This maps nicely on the core capabilities of the Agrello platform, productions for enterprise integration:

Agrello Identity and digital signature,

fundamental contract flow,

document containers,

powered by blockchain as an immutable ledger.

Strategy summary

The revised strategy revolves around step by step implementations for enterprise clients. As mentioned above, there is little to none legal administrative support in many companies, which is particularly noticeable in small and medium-sized enterprises. We would start with simple things like NDAs, Employment contracts, Labor health, compliance documentation, work instructions etc. For the latter, companies mostly use paper catalogs and archives or static documents, which requires massive work to change. Abolishing that will already be a big win.

Once our customers have embedded the fundamental contract flow into their processes, we will move towards more advanced features like monitoring contract performance, payments, deliveries, conformity requirements etc. as well as software agent based automated execution. Where applicable, we will integrate connected sensors and other IoT devices. Finally, we will be able to implement analytics to notice anomalies in business flows, predict risks and suggest actions for risk management.

In Q4 we are focusing on closing ongoing deals in our customer pipeline and will share the news as they come.

To learn more about Agrello’s other partnerships and projects, existing and upcoming, stay tuned here, and join us on Twitter, Telegram or Linkedin.