Over the weekend, as the media reported on presumptive Republican presidential nominee Donald Trump’s chauvinist and sexist past, a dozen middle-aged and elderly women rallied for him in Broward, Florida’s most Democratic county. They’re not affiliated with the Trump campaign but had nonetheless grown frustrated with the commonly held belief that all women are against him, or that they should be. So at 11 a.m. Saturday May 14, this cohort of spirited female Trump supporters took to the patch of grass in front of the Target on Hollywood Boulevard and Park Road to show their backing for the candidate they believe is fighting for their best interests.

It was a strange sight indeed. Dressed in crocheted sun hats and matching bubblegum pink shirts that said “Women for Trump,” these ladies stumped for Trump for two hours in the 90-degree heat. Wiping beads of sweat from their foreheads, they kept waving American flags and handmade signs that read: “No Trump No Vote,” “Women for Trump,” and “Build the Wall.” They sang chants like “Hillary for Prison,” and “Make America Great Again.” They posed like giddy schoolgirls with a life-size cutouts of The Donald wearing a suit and his signature red baseball cap.

“We’re just a huge movement of supporters,” said organizer Flo Goldfarb, 75. “Trump’s down to earth, a humble man, who resonates not only with men but with women, too. The media has been showing unfavorable presentations of him with women that are not really true. Trump is concerned with women and everyone and I just love him.”

This Women for Trump group started a few months ago. It’s a direct reaction to the media highlighting misogynistic remarks Trump has made and his sordid past with women. First, the group printed the pink “Women for Trump” shirts. They wear them every Saturday and rally at different spots around Broward county like Oakland Park, Davie, and Hollywood. They’ve been gaining traction, Goldfarb says, and their numbers are increasing. They’ve already sold 150 shirts.

“It just started as us getting tired of the media telling us that women do not favor Trump,” Goldfarb said. “Now, we show that Trump does favor women and we’ve been growing each week.”

(When asked if she was a feminist, Goldfarb replied: “I’m not a feminist, just a human being and little old me, who supports Trump and something good politically.”)

On Saturday, drivers slowed down and turned their heads to watch them. Every minute, a driver would honk in support as it whizzed past. Each time it ignited the group and suddenly the women jumped up and down, waved their signs, and cheered with more fervor. One time, paramedics in an ambulance driving past the women said over the loud speaker “Make America great.” The women erupted in laughter.

“We’re just all tired of seeing in the papers that women shouldn’t like Trump or that the ones who do are not educated,” said organizer Diane Kushner. “You see, women do love Trump. He stands for safety and our jobs.”

“Since day one when he came down the escalator, I’ve been with Trump,” said member Linda Sandberg. “I saw him and was like, ‘That’s it.' He has a backbone and guts.”

“He’s also kind of cute, don’t you think?” Goldfarb joked.

When the women tired, they rested momentarily on lawn chairs, sipped on water bottles from a cooler, and munched on oatmeal cookies that one of the members had baked at home. They sold buttons and advertised their shirts to passersby ($1 for a button, $20 for a pink shirt). One middle-age woman discussed Obama’s recent commencement speech at Howard University. “It was complete racism against white Americans,” she said. “No one speaks positively about police. Not one democrat will say ‘All Lives Matter.'”

The women try not to focus on the hecklers, but this is after all the state’s most democratic county. Scores of drivers yelled swear words at them. Some called them racists and idiots. Even more just shook their heads in disdain as they passed. A few mocked them as they filmed the women on smart phones.

“Gotta wise up, honey,” Goldfarb said to one woman driver who shouted at her.

Most women just shrugged and tried to not let it ruin the mood. They have vowed to never argue with others.

“We only got a couple of eff-yous so far,” one woman said, trying to boost everyone’s spirits. They all nodded.

“Oh well, this is America,” said another and kept cheering.

