MG Motor India has responded to the recent Hector-Donkey controversy, claiming that it has offered the customer "100 per cent return or replacement" for the SUV.

Recently, a video that showed an MG Hector being pulled by a donkey went viral online. The SUV was covered with posters having slogans like "Donkey Vehicle" and "It's an animal thing". The video was uploaded on December 3, 2019, and has received more than a million views till now.

The MG Hector involved in the controversy belonged to one Vishal Pancholi from Udaipur. Pancholi was having some clutch issues, which he alleged were not resolved by MG Motor India.

Responding to a tweet on the Hector-Donkey controversy, MG Motor India President and Managing Director Rajeev Chaba said: "Sir, we have fixed the car and as he is still not satisfied, have offered 100 per cent return or replacement which he has refused as he wanted more. You please advise what else should we do?"

Sir, we have fixed the car and as he is still not satisfied have offered 100% return or replacement which he has refused as he wanted more. You pl advise what else should we do? Rajeev Chaba (@rajeev_chaba) December 8, 2019

MG Motor India had earlier said that the customer had showcased his "vested interest" in the concern and leveraged on MG's customer-first approach to get an undue advantage. The carmaker has initiated "appropriate" action against the customer as well.

MG Motor India's earlier response to the Hector-Donkey controversy. (Image Source: MG Hector Club India)

One of the popular introductions of 2019, MG Hector was launched in India on June 27. As many as 12,909 units of the Hector have been sold in the domestic market between July and November. Priced between Rs 12.48 lakh (ex-showroom) and Rs 17.28 lakh (ex-showroom), the vehicle challenges the likes of Hyundai Creta, Kia Seltos, Tata Harrier, Jeep Compass and Mahindra XUV500.