Cats never needed much of an excuse to turn a cardboard box into a cozy lair. Now Samsung is helping them out.

Earlier this month, Samsung announced some, um, outside-the-box steps to make its TV boxes more sustainable. Three of its TVs, the Frame, Sero, and Serif, will come in supposedly eco-friendly corrugated cardboard packaging. Aside from the material itself changing, Samsung also put dot-matrix patterns on the boxes so you can cut them up and turn them into other things.

This is more practical for humans. Image: samsung

The cat house is the obvious show-stopper here. It's a little unfortunate that it has to have Samsung branding on the roof, but who doesn't love when cats turn boxes into small houses?

This is a huge boon to everyone who is currently stuck at home with a cat that's either overjoyed about it, or sick of their owners.

Samsung also showed off boxes that could become small bookshelves or entertainment centers. That's cool but it's not why we're here. Pet content is essential right now and Samsung deserves some credit for finding a way to insert itself into that conversation.

More to the point, recycling unused cardboard boxes into things that are actually useful is probably a good habit for folks to develop. We'll see if cats decide to ignore and/or destroy those cat houses after a few days.