HIP-HOP RiFF RAFF Rolls Out 'Hit Me Up' Video Feat. Lisa Cimorelli: Premiere

Rapper RiFF RAFF puts life on cruise control in the visual for "Hit Me Up" featuring singer Lisa Cimorelli. Between bragging about his cash flow and admitting that he gained 70 pounds from downing one too many steaks, the self-proclaimed Neon Icon takes a laid back approach on the ID Labs-produced beat.

"I wrote my part in HMU about that awesome feeling when you're done working, your to-do list is finally clear and you just wanna drive around and chill with your friends," Cimorelli, who recently released her sophomore album Alive on PledgeMusic.com, tells Billboard. "Most of the time my friends and I end up blasting music in my car with nowhere to go so I couldn't help, but to write about it. Also I love my car so it was nice to include it in a song."