Toyota, the world’s largest carmaker, would launch Toyota Fortuner in the Indian market on August 24, betting big on its sports utility vehicle.

Toyota’s Indian unit Toyota Kirloskar Motor (TKM) expects Fortuner to “take away 50 per cent market share” in this category.

Toyota Kirloskar Motor Deputy Managing Director (Marketing) Sandeep Singh said the joint venture expects to sell 2,000 units of Fortuner from the launch date to December end. Fortuner would come with a price tag of around Rs 20 lakh, he added.

Company officials said Toyota has not planned to launch any new model over the period between the unveiling of Fortuner in August and its compact car by next year-end. However, there would be limited editions and variants of existing models hitting the roads.