Created: 4/10/2019

Updated: 4/16/2019, 5/16/2019

INTRO

This is Part #1 of a four-part series challenging the reports that Daredevil’s declining social media chatter was an indicator of dwindling viewer demand.

Why four parts? Well, when you compare the social media campaigns for each season of “Marvel’s Daredevil” (Parts 1-3), it is apparent that by season 3, Netflix was preparing to cut it loose. In fact, I believe that the lack of season 3 promotion was intended to make Daredevil under-perform in order to provide Netflix with a palatable excuse to cancel it.

(Unfortunately for Netflix, Erik Oleson and company produced a masterpiece, which has received critical acclaim, audience acclaim, and stellar Parrot Analytics viewership stats… but we’ll leave this for Post #4).





DISCLAIMERS

1) I am not a data analyst. I’m just a broken-hearted DD fan who likes to crunch numbers and wants to #SaveDaredevil.

2) I am not attempting to provide a comprehensive social media analysis. In fact, most of the references in this series of blog posts come from the official “Marvel’s Daredevil” Facebook account, because:

Until the cancellation, Facebook was my ONLY social media connection to the TV show. This’ll give you a good view of the DD hype from my perspective.

It took me a LONG time to manually catalog all 431 Facebook posts, and I simply don’t have the time to do the same with the official Twitter and IG accounts. I will, however, mention activity regarding these other platforms whenever pertinent.





STATISTICAL SUMMARY

I think the most telling information below is:

Date of first teaser & date of first trailer in relation to premiere dates

Number of posts prior to premiere date

Hashtag frequency (these were not all just passive hashtags; for example, Season 1 had six hashtags tied to Twitter Q&A events)

NOTE: Since the Facebook account ceased being updated immediately upon cancellation, Season 3′s *total* number of posts can’t legitimately be compared with the other seasons’ totals.





TABLE OF CONTENTS

The remainder of this post is a pretty good representation of Season 1′s Facebook content. I will complete Season 2′s post n̶e̶x̶t̶ ̶w̶e̶e̶k̶ in the near future, and Season 3′s post t̶h̶e̶ ̶w̶e̶e̶k̶ ̶a̶f̶t̶e̶r̶ sometime after that. I am looking forward to comparing the volume and quality of content between the seasons.

P.S. I included links to some of the fun stuff. Enjoy! :-)



Facebook Cover Art & Profile Picture

Motion Posters

Hell’s Kitchen Billboard: Before & After Premiere

Character Promo Posters

Silhouette Motion Posters

#AskFisk Twitter Q&A

L.A. Premiere & Live Tweet

#AskDaredevil Twitter Chat

Summons from Nelson & Murdock

Episode 1 Live Tweet Along

Reddit AMA with Charlie Cox & Vincent D’Onofrio

#AskKarenPage Live Twitter Chat

#AskDeKnight Twitter Q&A

#DaredevilArt Across the Globe

Words of Wisdom Video Clips

#MurdockMondays

#TitleTuesdays

#FiskFridays

#WomenOfHellsKitchen

Familiar Objects & Places

SPOILER Video Clips

DaredevilRedThread Website

Cell Phone Wallpapers

Trivia Questions

Fun Fight Videos

Award Nomination Acknowledgments





Facebook Cover Art & Profile Picture

Motion Posters

Hell’s Kitchen Billboard: Before & After Premiere

Obviously it’s the exact same image, Photoshopped. The picture on the left was posted to Facebook on March 6, 2015. The one on the right was posted on April 12, 2015.

Character Promo Posters

Silhouette Motion Posters

#AskFisk Twitter Q&A

L.A. Premiere & Live Tweet

#AskDaredevil Twitter Q&A

Summons from Nelson & Murdock

Episode 1 Live Tweet

Reddit AMA with Charlie Cox & Vincent D’Onofrio

I remember people asking if Charlie was wearing pants. LOL!

#AskKarenPage Live Twitter Chat

#AskDeKnight Twitter Q&A

#DaredevilArt Across the Globe

These images were accompanied by a couple of videos demonstrating the printing process and installation.

To see even more #DaredevilArt, check out this Tumblr site: marveldaredevilart.tumblr.com/

Locations (in the same order as the pictures below):

Berlin, Germany | Chicago, IL USA | Copenhagen, Denmark

London, England | Guadalajara, Mexico | Los Angeles, CA USA

Mexico City, Mexico | Toronto, Canada | New York City, NY USA

San Francisco, CA USA | Sydney, Australia | Paris, France

Words of Wisdom Video Clips

#MurdockMondays

#TitleTuesdays

There were no #TitleTuesdays for the last 3 episodes.

#FiskFridays

#WomenOfHellsKitchen

Familiar Objects & Places

SPOILER Video Clips

DaredevilRedThread.com

The original website no longer exists, but it has been documented on Fandom.com. I’ve included some screen shots below, however there’s a lot more to look at (including videos) at the following link:

https://marvelcinematicuniverse.fandom.com/wiki/Daredevil:_Red_Thread



Cell Phone Wallpapers

Trivia Questions

Fun Fight Videos

Illustrated Fight Moves

https://www.facebook.com/watch/?v=1654591281443775

Beatdown Counter

https://www.facebook.com/watch/?v=1662494660653437

Fighting Styles

https://www.facebook.com/Daredevil/videos/1646729508896619/

Award Nomination Acknowledgments

July 16, 2015 - “#Daredevil nominated for 3 #Emmys, including the magical opening credits. Let’s watch it again, what do you say?”



July 21, 2015 - Vincent D’Onofrio’s EWwy Nomination



December 9, 2015 - Stunt Ensemble’s SAG Nomination