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Meet Ernie (Picture: Veganuary)

Could you go vegan for a month?

That’s the challenge being posed by charity Veganuary, which is urging people to swap meat and dairy for a vegan diet in January.

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The charity is set to publicise its campaign with posters on the London Underground, which will appear in the coming weeks.

They will feature some cute characters – Ernie the piglet, Rocky the calf and Little Eric the chick.


Veganuary has financed the poster campaign via an online fundraising page, which has reached its target of raising £24,000.

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The campaign has raised £24,000 (Picture: Veganuary)

It means that 2,000 posters will go up at Tube stations and on trains in the capital.



The event ‘aims to reduce the suffering of animals by inspiring and supporting people across the globe to go vegan in January, Veganuary said.

The charity hopes that 50,000 people will take part in 2017.

You can sign up for Veganuary here.

The charity hopes 50,000 people will take part (Picture: Veganuary)