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Twentieth Century Fox's marketing ploy to releaseon Tuesday—the superstitiously-significant "6-6-06" date—paid off. The horror picture, a remake of the 1976 thriller about a child who's the Antichrist, raked in $12,633,666 at 2,660 theaters.edged outby about $4,000 to claim the highest Tuesday gross ever, and the previous Tuesday opening high was, with $10.2 million. Movies generally never open on Tuesdays unless it's around Christmas day, whichfell on."I was so concerned about it being a Tuesday, but obviously our marketing got the message across," said Bruce Snyder, Fox's president of distribution. "I would have never guessed even $6 million. This was a rather unique circumstance, I think that we created a furor, and I do not expect to see another $12 million today [Wednesday]."When asked about the Tuesday gross ending in "666," Snyder joked, "I didn't notice that. It's a sign from above." Then, he copped to the fact that it wasn't Satan manipulating the numbers. "We were having a little fun," he said. Another Fox title,, had a Tuesday gross that ended in "777," but Snyder said that was coincidental.Because some theater grosses are unavailable the next day, studios often have a little leeway to tabulate their grosses, and sometimes they choose to tweak the numbers in the name of fun. For instance, MGM reported opening weekend grosses ending in "007" for the three James Bond pictures,and, and they ended's weekend with "40" to commemorate the franchise's 40 year anniversary.