New Research: Shave Away Gillette for This Better Alternative

Posted at 06:27h in News by dsiggins in Immigration

Gillette’s iconic “The best a man can get” slogan is known by millions. It is an excellent marketing and advertisement tool.

Alas, Gillette proved this week that its adherence to left-wing tropes trumps serving its male (and female) customers. This prioritization of virtue signaling by pushing the left’s “toxic masculinity” narrative is consistent with the liberal values of its parent company, Procter & Gamble. However, 2ndVote’s research team has identified a competitor that you’ll be glad to know remains neutral on all the issues we investigate.

Schick razors and Edge shaving gels are brands owned by Edgewell Personal Care (2ndVote score – 3), a publicly traded company based in Missouri. Edgewell also owns many other popular personal care brands including Hawaiian Tropic, Banana Boat, Playtex, Wet Ones, and more.

When many of our subscribers saw Gillette advancing the “toxic masculinity” narrative, they asked for us to find an alternative. Having been unable to find any activism on Edgewell’s behalf, we’re now saying Schick and Edge products are “the best a 2ndVote man can get.”

As background, Procter & Gamble at just 1.7 on our 5-point scale. They are neutral on the Second Amendment and mixed on education. But on the environment, marriage, religious liberty, immigration, and abortion, they are all about supporting one side of the political scale:

Now 2ndVote men and women, given Edgewell’s line of feminine products, have a choice: instead of funding Gillette and their parent company Procter & Gamble, take your money to a competitor. Make a real difference while shopping your values by spending your dollars with Edgewell. They are absolutely neutral on all of 2ndVote’s core issues!

This is the time to act. Gillette is making a blatant move to ingratiate itself with the Left. Will you let them? Or will you remind them that they should focus on customers first.

Help us continue providing resources like this and educating conservative shoppers by becoming a 2ndVote Member today!