Highlights:

Performance marketing launched, ahead of on-ground advertising campaign in the Klang Valley.

Chinese version of both app and website live

Non-Fungible Token explored as a new way to digitize gold on the blockchain

Business

IFN Islamic Finance World Tour

HelloGold attended various Islamic Finance Forums organised by IFN in the Middle East and Asia to strengthen its position as a leading startup in the digital space of Shariah compliant finance. Before concluding the tour in Singapore, where the CEO, Robin was invited to speak about the future of gold as the ultimate wealth preservation asset, HelloGold had the opportunity to meet key industry leaders in London, Istanbul, Dubai, and Oman. Partnership opportunities have emerged from those events and are being worked on by the HelloGold team. More news about it in the coming updates!

Can you find HelloGold?

Performance marketing set up. App downloads and KYCs increasing

HelloGold Marketing team has spent the summer working on a new marketing strategy. Prior to a full scale media campaign, which Malaysians might have already seen around the Klang Valley, the team rolled out a new performance marketing framework. October has been used to test various sets of visual ads online. As the campaign is being refined, traffic to the website and app installers has increased, leading to a surge in app downloads and customer KYCs. Though impact on AUM has so far been marginal, the team is optimistic about the coming weeks, as the performance marketing will now be combined with a large on-ground advertising campaign in Malaysia, starting with the Klang Valley. This new campaign has already started, and will be covered in greater detail in the next Monthly Update.

HelloGold awarded WIFA’s Wealth Management award

HelloGold was nominated for the World Islamic Finance Awards 2018, and won the award for the best wealth management app! Thanks to everyone who voted for the HelloGold app! The team is working hard on improving the app everyday and making it as smooth and easy to use as possible, and it is great to see recognition for the work being done!