The journal Food Policy just released a new paper I co-authored with Nicholas Kalaitzandonakes and Alexandre Magnier entitled, "The price of non-genetically modified (non-GM) food."

As retailers consider reformulating products or how they'll respond to new mandatory labeling laws, it is important to consider how these decisions may affect the prices consumers pay for foods that avoid GMOs. The matter is increasingly of note because sales of non-GMO products have significantly risen over time (below is a graph from the paper showing the trend in sales of breakfast cereal making non-GMO claims).