"When you're selling half a million pills to some pharmacy and you're telling me that you don't know what the rules are for a suspicious order?" said Geldhof, who is now working as a consultant to lawyers suing the industry. "All we were looking for is a good-faith effort by these companies to do the right thing, and there was no good-faith effort. Greed always trumped compliance. It did every time. It was about money, and it's as simple as that."