Comcast’s proposed merger with Time Warner Cable went down in flames, so what is it planning to do now? According to The Information, it’s going to make a big move to create its own online video service to compete with YouTube.

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“The proposed video service would mark a brand new chapter for Comcast, which would be able to play in a loosely regulated market, reach a national audience and possibly even make its service available outside the U.S.,” The Information reports. “It also may be necessary move, given that younger viewers have been gravitating toward Web videos made by a new generation of artists. One purpose of the service is to add new types of shows to Comcast’s cable package, allowing people to watch them on TV screens.”

There’s a big problem that Comcast will have to deal with if it really wants to compete with YouTube, however: Its remarkable unpopularity with consumers.

Companies such as Google, Apple, Amazon and Netflix all have loyal customers who are more than happy to give them money for products and services. Comcast, in contrast, has a diehard following… of haters. We’ll be very interested to see what, if anything, Comcast will do to make consumers want to choose its service over those offered by beloved tech giants.