TWO magazines that were covering cars when Cadillacs sported prodigious tail fins are teaming with a newcomer in the realm of automotive media for a digital content and advertising partnership.

The magazines are Car and Driver and Road & Track, which have been part of the Hearst Magazines division of the Hearst Corporation since 2011. Their partnership is with /Drive, an automotive channel on YouTube that has grown to more than 12 million monthly viewers since its introduction in 2012 as part of a major video expansion by the YouTube parent, Google.

Under the terms of the partnership, /Drive is creating video content for the websites of Car and Driver as well as Road & Track. Some clips will accompany features on those websites like the annual Lightning Lap on caranddriver.com. Other videos will be produced for advertisers, among them the initial fruit of the partnership: “Take Off: The Ultimate Enthusiast Road Trip,” a series sponsored by Mercedes-Benz USA that chronicles a road trip by two drivers in a 2015 Mercedes-Benz GLA crossover.

Revenue will be divided between /Drive and Hearst Magazines based on the specifics of each project. Rates begin at $250,000 to $300,000 and go up from there, with the size of an average deal in the range of $750,000 to $1 million. (Automotive marketers can extend the reach of the videos by adding the websites of other Hearst magazines like Elle and Esquire.)