"The reality of the situation is Young Thug is not going to be "Young Thug" anymore. His new name is going to be "No My Name Is Jeffery". "No, My Name is Jeffery". That's his new name. And the reality is, when you see this commercial [for the mixtape], you're all going to understand what we do here at 300. Because it's powerful images of what makes someone Young Thug and what the evolution and how someone is Jeffery. It's a circular thing, it's important. "No, My Name is Jeffery" is on it's way."