The AFL broadcasting landscape could experience a massive transformation in the next rights agreement after reports emerged that the league had approached Google about lodging a potentially multi-billion bid for rights to the code.

With the current five-year rights agreement set to expire at the end of the 2016 season, the AFL has been rumoured to be seeking a $2bn price tag for the rights. Google would have the capacity to stream live games on its online video streaming platform YouTube.

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Telstra has had the digital rights to the AFL since 2002.

A report on media website Mumbrella said both the league and Google had declined to comment about the potential partnership.