Jack Whitehall's racy joke about Little Mix's performance during the 2019 Brits has become Ofcom's most complained about TV moment of the awards.

The comedian's gag about scatter cushions during Wednesday's awards ceremony at the 02 attracted 25 of the 38 complaints the show received.

After Little Mix performed a steamy routine to hit song Woman Like Me, Jack, 30, said: 'Raunchy! Dads up and down the country are awkwardly fumbling for a scatter cushion right now.'

Raunchy: Jack Whitehall's racy joke about Little Mix's performance during the 2019 Brits has become Ofcom's most complained about TV moment of the awards

Oh dear: The comedian's gag about scatter cushions during Wednesday's awards ceremony at the 02 attracted 25 of the 38 complaints the show received

A further eight complained about Little Mix's sultry performance, which saw them don eye-popping PVC outfits.

An Ofcom spokesman said: 'We will assess these complaints before deciding whether or not to investigate.'

Jack invoked the ire of Piers Morgan during the awards, leading the presenter to slam Little Mix for laughing when Jack fat-shamed him on the ITV show.

Piers, 54, tweeted: 'Shocked & disappointed to see @LittleMix LAUGH as @jackwhitehall fat-shames me on national television.

'It's just this kind of public negative body image mockery that the same @LittleMix campaigned against & of which I am now a victim.

Joker: After Little Mix performed a steamy routine to hit song Woman Like Me, Jack, 30, said: 'Raunchy! Dads up and down the country are awkwardly fumbling for a scatter cushion right now'

Steamy: A further eight complained about Little Mix's sultry performance, which saw them don eye-popping PVC outfits

BRITs 2019: Jack invoked the ire of Piers Morgan during the awards when he made a comment about the presenter during a chat with Little Mix, leading the presenter to slam the band for laughing

Eek! The girls laughed but didn't comment when Jack said: 'Piers Morgan. He didn't like that picture where you stripped off naked which is weird because four chins and voluptuous breasts - it must have been like looking in the mirror'

'Shame on you, ladies! #BRITS.'

His anger came after Jack came over to the girls during the show and tried to stir up a bit of trouble after Piers had accused the band of using nudity to sell albums.

Jack, 30, said: 'Piers Morgan. He didn't like that picture where you stripped off naked which is weird because four chins and voluptuous breasts - it must have been like looking in the mirror.'

Fuming: Piers previously slammed the girls' Strip music video, saying it was a cynical ploy to sell music, not to empower others about body confidence

Penning his thoughts: He took to Twitter soon after the comment was made by Jack to say he was a victim of fat-shaming

He then said to Jesy, 27: 'What would you say to that dusty wasteman?' as the girls giggled awkwardly and placed their hands over their mouths.

Jesy didn't rise to the bait, but simply yelled out, 'Jack!'

But while the girls had nothing to say, it wasn't enough for Piers who was upset that they had laughed.

He also tweeted: 'And as for chins, at least I've got some, you chinless little weed @jackwhitehall. #BRITS.'

Beautiful: Little Mix posed naked with insults scrawled across their skin to give fans a first look at empowering new single Strip

Owning it: Piers recreated Little Mix's Strip photoshoot by editing his face onto a muscular body that was adorned with insults he'd been called

Hmm: Piers also accused Little Mix of stealing their naked videoshoot idea from the US country band Dixie Chicks

Piers slammed the pop band last year for stripping off for a photoshoot for their music video, Strip, which was intended to promote body confidence.

He said: 'They're stripping off to sell albums, that's what it's about.

'The rest of it is baloney. They don't have any flaws, they've been airbrushed to look perfect.

'They're fake. There's not a mark on them. You can't even see the surgery.'

Not impressed: Piers felt as though their response wasn't in keeping with their views on empowerment and body confidence