Hispanicize Texas wants to empower Latinos on social media

Hispanicize Texas is part of the largest annual events for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. Hispanicize Texas is part of the largest annual events for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. Photo: Hispanicize Photo: Hispanicize Image 1 of / 27 Caption Close Hispanicize Texas wants to empower Latinos on social media 1 / 27 Back to Gallery

Hispanicize Texas features a day of speakers, sessions and schmoozing. But don't call it a conference.

Founder Manny Ruiz knows that word is synonymous with "boring" and "sleepy" and "Let's skip this panel and go shopping." So he refers to Hispanicize as an "event" that aims to inspire, empower and unite Latinos across various platforms.

Hispanicize Texas, happening Saturday at Silver Street Studios, brings together social media stars and influencers from across the state to connect with PR and marketing pros, entrepreneurs and brands.

Watch Ruiz break down the event and the importance of having it in Houston in the below video.

It's an offshoot of the annual Hispanicize event in Miami and open to those interested in digital content creation, journalism, entrepreneurship and entertainment.

"The Hispanicize signature events are a great representation of what the collective U.S. Latino population has to offer as a community," says Juan Alanis, one of the local Hispanicize Texas organizers via his Big Oak Tree Media PR firm. "We were eager and excited to bring this caliber of event to the Lone Star State and to our city."

It features more than 20 sessions, including:

— Lone Star Latinas: Leading, Independence and Cultura

— The Rules Are Different Now: What Digital Creators Need to Know to Work with Brands in 2017

— Go LIVE or Go HOME: A Guide to Effective Livestreaming

— Cafecito Time with Top Texas Media Covering Hispanic Trends and Issues (featuring yours truly)

— Instagram Boot Camp: An Interactive Styling and Photography Workshop

— Storytelling is The New Content Marketing: How to Use Instagram Stories and Snapchat to Work with Brands

— Yes, You Can Get THAT Book Deal Done!

— Virtual Reality / 360 Storytelling 101

— Listen to My Podcast

— Your Personal Branding with Los Tweens & Teens

For more, including ticket information, go to HispanicizeTexas.com.