‘Tribes’ is a social analysis, a raw portrait of occidental society.

Groups of families and friends set themselves up by the sea equipped to spend a day in the sun. All this, harmoniously juxtaposed, seems like a poem of customs that reveal with humor, color and tenderness, the profundity of a whole society.

This series represents the human condition in a moment of peaceful holiday, pride, honesty and vulnerability. The objectively limited surrounding offers a complete extract of the essential. The photos are inspired by the studio portraits of ancient tribes who proudly posed in traditional costumes next to their prized possessions. The sky and the sea become the painted backdrop of the studio and the sand seems as if it were sprinkled on the studio floor. The lighting and the theatricality of the groups add an element of fantasy to the portraits of real people in their natural surroundings.

The photos were taken along the Spanish coast and people were asked to participate on the spot: ten minutes for a flashing set up, balancing color, shapes and hierarchies. All that gets dissolved afterwards leaving as the only witness a group portrait, a poetic painting, a human allegory.









Bio

Lucia Herrero (Madrid, 1976) studied Architecture at Polytechnic University Madrid, Photography CEV (Madrid), FOTOGRAM (Amsterdam), IEFC (Barcelona), and Physical Theatre -Jacques Lecoq Tech.

In 2010 Lucia’s work was successful in various photographic competitions: winner at the SFR-Jeunes-Talents which led to exhibit at Rencontres d’Arles; Group ‘Discoveries PhotoEspana ’10’ and among 10 best portfolios in Barcelona Photomeeting and Month of Photography in Bratislava. She has been finalist in Magnum Expression Awards, Scoop Photo Festival and Honourable Mention at Viewbook. Her work has been exhibited in the Photography Festival of Pingyao (China), SCAN Festival in Tarragona, Lille 3000. In 2011 she’ll exhibit in Fotoseptiembre (MexicoDF), Belfast Photofestival, Montpellier and Toulouse and hall “Manege”, St.Petersburg.





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Lucia Herrero



