If you thought there was a ton of “Lil Pump Clones,” wait until you hear about this startups vision of incubating local stars into celebs overnight.

The label exc behind Lil Pump’s game stated it’s a ten-step program that will guarantee stardom.

“The two of them helped build Lil Pump’s career using a method they now refer to as the ‘The Pump Plan.’ It’s a ten-step program that guarantees transforming a local rapper or minor celebrity into a meme and then a viral sensation using a set of proven marketing tricks. It includes tactics like: social-media influencer campaigns, meme-ing the artist, Musical.ly placements, World Star promotions, and something called ‘controversy projects,’ which seems to mean planting feuds between artists and igniting drama to stoke controversy and online attention. They pitch it to new artists they’re looking to sign.” ~Lauren Levey stated in an interview with Genius.

Vulture’s Lauren Levy stated record labels are now offering this service to SoundCloud rappers throughout the underground as a “guarantee” win.

This guy also spilled the tea on fabricated beef; most notably, 6ix9ine and Trippie Redd’s beef in which was egged on by their labels.

Numerous record labels are offering the services as part of signing to their label. Lauren stated that many rappers has signed on for a quick win.

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