Sandoz, keen to make a profit from Hofmann's discovery, gave the new substance the trade name Delysid and began sending samples to psychiatric researchers. By 1965 more than 2,000 papers had been published offering hope for a range of conditions from drug and alcohol addiction to mental illnesses of various kinds. But the fact that the chemical was cheap and easy to make left it open to abuse, and from the late 1950s onwards, promoted by Dr Timothy Leary and others, LSD became the recreational drug of choice for western youth.