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Or they might post a link to a new study or book and say, "This guy sure has some controversial things to say about race and intelligence. I don't know what to make of it myself! What do you guys think?" Once people start debunking the study, the original poster starts to "play devil's advocate," in a friendly way at first, saying, "Yeah, that sure is an extreme point he is making! But I think there is some truth to it and we can't ignore the whole thing. Like this part ..." As you debunk that, he will get more frustrated and eventually openly argue for whatever the article says. Keep it going long enough and he will just snap and pretty much start making Nazi salutes and reciting Mein Kampf.

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This person is imagining himself as Socrates, leading you wisely through a bunch of questions to discover the truth (which means whatever he is pushing) for yourself. What he is actually doing is playing King of the Mountain without telling anyone else that they're playing. He gets up on the mountain and invites people to come climb because he "wants to see other people's climbing techniques." Then, as you start climbing and showing him your footholds and such, he kicks you in the face and starts knocking all the other climbers off, and they're just as surprised as you were.

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See, you can feel like you are "winning" an argument if you are the only one arguing and everyone else is just casually trying to help you answer the question you claimed to innocently need help with, in the same way you can "win" a fight if you ask someone to help you fix your computer and you stab him in the back while he looks at it. It doesn't make them wrong or a sucker, it makes you a dishonest asshole.