Authors have to do a lot of their own marketing.

That’s the reality of the publishing industry whether you get a publishing deal or you self-publish. But these days anyone can market globally using just a computer and their time.

It will take effort but it doesn’t have to cost you much—and you might even enjoy it!

Everything I know about book marketing is now available in the Amazon bestselling book ‘How To Market A Book Third Edition. Click here to read more or buy links.

Below are lots of free articles, audios and inspiration for marketing your books. Just click on the links to find out more, and at the bottom of the page you will find multimedia courses to take your learning even further.

(1) Start with the basics

Prerequisites for Author Marketing Success

The Polarities of Book Marketing: Where do you sit on the scale?

The Book Marketing Mindset for Authors

When To Start Marketing Your Book And How To Balance Your Time

(2) Optimize your book

Attract Readers with a Great Book Sales Description

Choose The Right Categories And Keywords For Your Book

Need help with keywords? Check out Publisher Rocket

Ned help with categories? Check out K-lytics genre reports

Pricing Books And The Use Of Free

Using Author Pseudonyms

Using Box-Sets And Bundling

Writing A Series

How to Get Book Reviews

(3) Set up your website and email list

How to Build Your Own Author Website in under 30 mins [Tutorial]

Tutorial: How To Set Up Your Email List

Sell More Books Webinar Replay: How to Build your Email List and Reach Readers

Fantastic free webinar replay with Nick Stephenson on how to build your email list and reach readers

(4) Take it further with more marketing ideas

Marketing Print Books

16 Ways to Market Your Audiobook

Video Marketing for Authors

Content Marketing for Authors and Writers

How to Podcast

Book Marketing With Visual Content. 7 Ways To Stand Out With Images

Integrity, Authenticity, Generosity, Social Karma

(5) Book marketing strategy, launching and relaunching

Your Book Marketing Strategy

Aspects of a Book Launch

Relaunching Older Books

Book Marketing Questions to Help you Sell More Books

Interviews on book marketing

Strangers to Superfans. Book Marketing with David Gaughran

How to Build a Youpreneur Business Around a Personal Brand with Chris Ducker

5 Important Things that Authors Need to Know About Self-Publishing with Mark Dawson

How to Use the Polarities of Marketing to Craft the Best Plan for your Book

Selling More Books in Print with Ingram Spark and Aer.io with Andy Bromley and Ruth Jones

How to Make Your Book a Perennial Seller with Ryan Holiday

Secrets of a 7-Figure Non-Fiction Indie Author with Joseph Alexander

Top 5 Mistakes of Indie Authors with Ricardo Fayet from Reedsy

Mastering Amazon Ads with Brian D. Meeks

Mobile, Multimedia, and an Audience of Voracious Readers with Ashleigh Gardner from Wattpad

Want more help?

How to Market a Book Third Edition is out now in ebook, print and audiobook editions.

Click here for a list of books, resources, tutorials and tools for book marketing

If you'd like some more help on your author journey, check out:

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