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Samsung Launches 3D On Demand Streaming Service in the U.S. – Delivering Spectacular 3D Content at Any Time



Free service launching today with trailers, music videos, educational content, full-length TV shows and more – Paid content from major studios coming this year



RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, today announced a new way for consumers to access incredible new 3D content for their 3D LED and 3D Plasma TVs.



"We decided to expand our Explore 3D App with both free content and – coming soon - feature films in order to meet this growing demand."



Beginning immediately, the "Explore 3D" app, which is accessible with a single click from Samsung's SmartHub interface, will offer access to dozens of pieces of free 3D content - all in streaming high definition - including trailers from DreamWorks Animation and other studios, music videos, educational content and full-length TV shows from Wealth TV.



Later this year, Explore 3D will also offer access to paid content available in streaming 3D – including feature films and shorts, plus full-length 3D documentaries. The service is available now on all 2010 and 2011 LED Smart 3D TVs and Plasma Smart 3D TVs. Users simply sign up for a new account via any PC.



"Once consumers experience the wonder of immersive 3D that we deliver on Samsung 3D LED and 3D Plasma TVs, they generally crave all the 3D content they can get their hands on," said John Revie, senior vice president of Home Entertainment, Samsung Electronics America, Inc. "We decided to expand our Explore 3D App with both free content and – coming soon - feature films in order to meet this growing demand."



"Samsung is providing the ultimate 3D experience to consumers - from a broad range of quality 3D TVs to compelling 3D content via Samsung's Explore 3D application. WealthTV is pleased to have a number of complete shows available via Samsung's Explore 3D offering," stated Robert Herring, Sr, CEO of WealthTV.



The Explore 3D application is powered by Rovi Corporation and includes its cloud-based metadata and RoxioNow platform. Rovi currently powers entertainment services for a range of companies, including digital storefronts from Blockbuster and Sears that are also available on Samsung TVs. In addition to supporting Explore 3D, Rovi licenses its interactive program guide, Advertising Services and DivX technologies for use on Samsung devices.



Samsung' utilizes 3D Active technology to deliver a no-compromise 3D experience. Unlike other approaches to 3D, Active 3D Technology delivers up to double the resolution for an immersive, Full HD image (1080p picture for each eye), a wider viewing angle and no black lines interfering with the picture.



Recently, Samsung announced a new promotion which includes two pairs of its Active 3D glasses with qualified 2011 LED and Plasma TVs purchased from authorized dealers, as well as a price reduction across its entire line of 3D glasses, allowing a family of four to enjoy 3D for under $100.



For more information on Samsung's full line of 3D TVs, glasses and accessories, please visit http://www.samsungusanews.com/.



About Samsung Electronics America, Inc.



Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.