Miko is an international trading and PR representative for Italian luxury fashion. It offers tailor-made selection of brands and advisory services for its large network of franchising multi-brand store owners and retailers. Bcbrandesign is a sub-company of Miko Fashion Group, and so we have redesigned, developed and implemented the brand and corporate identity system, as well as the logo design, web design and the brand messaging for Miko. Even though we know very well about Miko, we stuck with our procedure from a strategic analysis of the corporate's businesses, brand architecture, the brand philosophy, company mission, brand values, personality, etc, to formed a well-refined background profile of the company that is crucial for us to shape our perspectives more clearly for navigation of the design direction.