(CNN) Indicted Republican Rep. Chris Collins kicked off his recently revived re-election bid by releasing a misleading ad which shows a clip of his opponent, Democrat Nate McMurray, appealing -- in fluent Korean -- for peace on the Korean Peninsula.

McMurray has condemned the ad, which shows at the bottom of the screen, in what looks at a glance like subtitles, a different message than the one he is actually delivering in his speech.

"Helped American companies hire foreign workers," reads one, as an image of North Korean dictator Kim Jong Un pops up over McMurray's shoulder and an ominous score plays under his voice. "Fewer jobs for us," says another, "more jobs for China & Korea."

McMurray said the ad was hurtful to him and his family, including his son, who watched it with alongside him.

"His mom is Korean," McMurray tweeted. "My son speaks Korean. He looked at me with a grave sadness on his face. He felt what I felt. Neither of us said a word. But let me speak now. Yes they lie. They're also bigots. We will defeat them."

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