Not interested. (Picture: Getty)

Oh, youths. We love our drinkable yoghurt and handy blended juices with spirulina and shredded kale. We like our avocado on toast. Our tiny protein bites filled with grains and soya protein.

As a relaxed Sunday treat, we’ll dig into a perfectly poached egg on sourdough toast – Instagrammed first, of course.

And so, one breakfast option that is the very definition of not on fleek is cereal. So passé.

According to a new report from the New York Times, cereal is dying a slow, soggy death for one reason: millennials just don’t think of it as a solid breakfast option.




Why? Because it’s too much damn effort.

Cereal is just too much work. (Picture: Getty)

The New York Times reports: ‘Almost 40 percent of the millennials surveyed by Mintel for its 2015 report said cereal was an inconvenient breakfast choice because they had to clean up after eating it.’

Fair enough, tbh. Scrubbing off cereal flakes stuck to a bowl with milk is TOUGH. We like to save that wrist power for selfies and contouring.

But don’t worry. We don’t think we’ll be seeing the disappearance of cereal any time soon. It just won’t be marketed as a breakfast option.

At least it’s still Instagram-friendly. (Picture: Getty)

Think of cereal as a fun, artisinal treat, offered at £4 a bowl at pop-ups. View it not as food, but as an Instagrammable bite of nostalgia.

As Christina Tosi, the chef behind turning the milk left in the bottom of a cereal bowl into ice cream, put it: ‘I literally had three bowls of cereal for dinner last night.

‘It’s not about breakfast anymore.’

And of course, if you are a millennial too exhausted by a jam-packed day of seeking out the best new ball pit themed bars and ramen joints, there’s always this approach to cereal consumption. Our Lifestyle Editor Alison eats her cereal straight out of the box, ‘like crisps’. No washing up required.

MORE: National Toast Day: 27 ways to jazz up your toast

MORE: Breakfast Week: 20 cereals ranked from worst to best

MORE: 16 things you’ll only understand if you love cereal

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