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But you don’t just focus on tech; you’ve become an investor of Five Guys, Vitaminwater, and others. Why such a broad focus? Magic Johnson told me in 1996, “It’s okay to be famous and be well liked, but you got to start owning things.” Shaq Inc. is broken up into different silos: the regular endorsements; the Shaq brand, like the Dunkman shoe line; entertainment, like [the ABC show] Shaq Vs.; and social media. I don’t look at them as investments; I look at them as opportunities to expand. How do you protect your personal brand as you align with others?

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We always tell the owners of the company, “You signed the right guy.” We’re going to get the awareness out; we’re going to help this company grow. Then we control our own marketing. Every commercial you’ve seen me in for the past 20 years has been written by me, except the ones on TNT. The way I write them is, I either want you to be informed or I want to make you laugh. If I’m doing a Pepsi commercial, I need you to say, “Did you see that crazy Pepsi commercial Shaq did?” How many companies have you invested in now? Let’s just say that I have a triple retirement portfolio.

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Timeline 1993 Named NBA Rookie of the Year; goes on to be 15-time NBA All-Star and 3-time NBA Finals MVP until he retired in 2011

Launches low-price shoe line called Dunkman