A market trader has been banned from shouting about his goods after his yelling that is as loud as a chainsaw landed him with a noise complaint.

Wayne Bellows' family have been selling fruit and vegetables at the Saturday market in the seaside town of Lymington, Hants, for the past 80 years.

The 53-year-old fourth generation stallholder was left "shocked" after local officials deemed him too noisy to continue using his voice to promote his goods.

He was initially told by market regulator Lymington and Pennington Council to only shout from lunchtime onwards to avoid loud sales tactics in the morning, but was later banned from shouting altogether.

Mr Bellows' loudest shout reached 111 decibels, around the same as a rock concert or a chainsaw, but he said it is all "part and parcel of street life".