Manchester City has announced an innovative new partnership with North American organisation FaZe Clan.

We’re proud to announce the launch of our partnership with @FaZeClan! ?



? #FaZeCity

? #ManCity — Manchester City (@ManCity) September 26, 2019

According to Manchester City, “this collaboration will create new experiences for fans of both football and esports, to bring the two audiences together in exciting new ways.”

Lee Trink, CEO of Faze Clan commented in a release:

This alliance with Manchester City creates a powerful opportunity to join our collective fan base and cultures on and off the field. FaZe Clan will continue to push the boundaries of gaming and esports by engaging our fans with experiences that are meaningful, memorable and surprising.

Nuria Tarre, Chief Marketing Officer at City Football Group added:

Esports is the world’s fastest-growing spectator sport and this collaboration with FaZe Clan marks the start of an exciting new chapter in Manchester City’s esports journey. We recognize that fans want to celebrate their love for football across many aspects of their lives, including fashion, music, and gaming, to create a culture that goes beyond what happens on the pitch. We are looking forward to working with FaZe Clan to provide our fans with new and immersive ways to engage with the Club.

This collaboration builds on Manchester City’s current esports offering, with a dedicated FIFA player representing the Club at tournaments across the world.

Through this partnership, the organizations will bring together the worlds of football and esports across a number of exciting initiatives.

FaZe and Manchester City will also bring their FIFA players together in a shared training facility and launch limited edition, co-branded retail products that fans can enjoy.