NEW YORK (MarketWatch) — Apple Inc. is not just a Silicon Valley juggernaut; it’s increasingly running up the score over on Main Street and out at the mall.

Apple AAPL, -3.17% is now the 24th largest retailer in the U.S. by store sales, as of the end of 2014, according to a Euromonitor study compiled for MarketWatch.

That, to be sure, ranks it far behind Wal-Mart Stores Inc. WMT, -1.02% , the biggest U.S. in-store retailer, with 13% of the market, followed by Kroger Co. KR, +2.15% , at 3.3%. Worldwide, Apple ranks 39th, ahead of such well-known names as H&M HM.B, -1.68% , according to Euromonitor data

Euromonitor’s data only capture sales generated at companies’ stores and don’t include online and wholesale sales — a far bigger source of revenue for Apple than many traditional retailers. In the fiscal year that ended Sept. 27, retail sales were just 12% of revenue. Apple didn’t break out a figure when it reported record first-fiscal-quarter results on Tuesday.

But even based on this narrower measure of sales, Apple is now bigger than a long list of well-known retailers that includes Bed, Bath & Beyond Inc. BBBY, -1.33% , J.C. Penney Co. US:JCP, Trader Joe’s, 7-Eleven and Gap Inc. GPS, -0.65% .

Among specialty electronics retailers, Apple remains second based on in-store sales behind Best Buy Co. BBY, -0.04% , but that gap is shrinking. Apple’s share of that market has jumped to 14% from 5.9% in 2009. Best Buy’s share declined to 29% from a peak of 33.5% during the same time.

Apple is No. 1 among in-store retailers by one measure: It boasts the highest annual sales per retail square foot. Its $4,600 per square foot in fiscal 2014 bested Tiffany & Co. TIF, +1.43% , whose comparable figure is a bit north of $3,500, and Michael Kors US:KORS and Lululemon Athletica Inc. LULU, -2.75% , at under $2,000 per square foot each, according to Customer Growth Partners President Craig Johnson.

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