It can shoot at 3 fps, a bit slow, but not bad considering the resolution and sensor size. Autofocus details are scant, but it works in both continuous and single mode. Zeiss said it designed both the lens and high-resolution sensor to work in harmony with each other to create images "with that typical Zeiss look." The ZX1 can also shoot video at 4K 30fps, and full HD at up to 60 fps.

The ZX1 has a large 4.3-inch 1,280 x 720 multi-touch display with an unusual curve to help you not just shoot but edit photos afterwards. It's also equipped with a full HD (1,920 x 1,080) OLED electronic viewfinder. There's no card slot at all, weirdly, but it has 512GB of internal storage that Zeiss said can hold up to 6,800 RAW files in the DNG format. On the connectivity side, it packs WiFi, Bluetooth and USB-C. Over-the-air updates will keep the software up to date.

In a brief video, Zeiss showed how the Adobe integration will work. A smartphone-like interface on the side lets you bring up the typical Lightroom adjustments, like cropping, exposure, contrast, highlights and shadows. You can then upload those images to Dropbox or whatever cloud sharing service you want, and email the link to a friend or client.

The ZX1 comes out of left field from Zeiss, but it does seem like the kind of camera the company would create. Zeiss said it will arrive in early 2019, but there's no word on pricing. As a benchmark, Sony's RX1, with a full-frame 24-megapixel sensor, cost $2,800 when it came out in 2013. The Leica Q, meanwhile, runs $4,250.

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