Every up-and-coming game is going to have both its defenders and its critics, with hyperbole and questionable prognostication often spinning out of control. Pantheon’s Brad McQuaid was concerned enough about managing the message that he wrote up an instructive post on the forums advising supporters as how to respond to and educate the game’s “skeptics.”

“We need to be honest about what Pantheon is all about and to whom it is being made for, the audiences we are targeting,” McQuaid wrote. “Trying to hide the more controversial tenets so that some people aren’t scared away would be a marketing tactic involving dishonesty, and I’m not OK with that.”

McQuaid advised fans to be up front about the game’s design, to be positive in tone, and to engage doubters with open arms and personal experiences: “Let’s not be dismissive of people who criticize or are skeptical or state that some aspect of the game doesn’t sound appealing to them. Let them know why you are attracted to Pantheon, why its tenets and core mechanics are appealing to you.”