Yesterday, Advanced Micro Devices’ (AMD) stock rose 4% to a new 13-year high of $36.45 after VentureBeat released its interview with CEO Lisa Su. The stock rallied after Dr. Su stated that AMD would launch third-generation Ryzen Mobile and Zen 3 products in 2020. She noted, “Even though 2019 was a big product year, I think 2020 will be an even larger product year for us.”

AMD stock has been sensitive to product launches, as its turnaround story is the outcome of strong product execution. AMD stock touched a new 13-year high on the Ryzen announcement and EPYC Rome launch. Following the company’s tradition, AMD stock reached this peak on reports of new Zen 3 products.