Smart Valor, a licensed Financial Intermediary in Switzerland and registered crypto-fiat exchange in Liechtenstein, will go-live next week on July 30, according to an email from the company.

Smart Valor claims to be the “first to build a fully compliant security token exchange for alternative investments.”

Smart Valor has issued the “Valor Token” as the native crypto for the platform. The Valor token seeks to increase in value as the platform scales.

Smart Valor, based in Zug, Switzerland, was approved by the Swiss Financial Market Supervisory Authority (FINMA) in the fall of 2018. At that time, the company said it would first focus on trading in cryptocurrencies/tokens that are not considered securities. Blockchain-based securities will follow in Q4 of 2019, according to the company website.

Smart Valor has also applied for MTF [multilateral trading facility] and e-Money licenses.

In an email, Smart Valor stated:

“Starting next week you will find several crypto assets such as Bitcoin and Ethereum, available for trading in four separate fiat currencies, easily purchasable via credit card and bank wire. The number of cryptocurrencies available on the exchange will grow each month.”

Smart Valor founder and CEO Olga Feldmeier has touted Switzerland’s advantageous regulatory environment for blockchain-based firms. Switzerland was one of the first countries to apply bespoke rules to the issuance of digital assets.