ALMOST EVERYONE NEEDS IT, ASKS FOR IT, GIVES IT, BUT ALMOST NOBODY TAKES IT. WHAT IS IT?

Hello, thank you for stopping by! As you may have guessed, the answer to the riddle is advice. Advice is in high demand, and I've decided to start a new business giving mediocre life advice. I can't guarantee it's the best, but it's certainly not the worst. It's just somewhere in the middle.