Article content

The newly-unveiled Remai Modern logo is written as rRemai mModern, but the gallery’s executive director and CEO Gregory Burke says there’s no need to pronounce the added small letters. Rather, the design is meant to illustrate how the gallery plans to challenge traditions of the art institution.

“It should, if successful, reflect our vision and identity,” Burke said at a Tuesday news conference.

We apologize, but this video has failed to load.

tap here to see other videos from our team. Try refreshing your browser, or Remai Modern lauches branding ahead of planned 2017 opening Back to video

Here are five things to know about the Remai’s branding …

Photo by Michelle Berg / Saskatoon StarPhoenix

1. The new visual identity was designed over two years by New York firm karlssonwilker. It features a bright yellow to represent Saskatchewan’s sunny days and crops. Its second colour, a near-black grey, references the province’s minerals. Burke said the gallery “plans to be an inclusive and diverse space that welcomes all.” In that spirit, the logo also includes the use of Cree syllabics that spell out Saskatchewan. The use of both lower and uppercase letters in each word is very Canadian, Burke said, because it is both strong and modest.