"Always be experimenting. Marketing without data, is like driving with your eyes closed."

"Think of hashtags as “structured search” that allows you to join broader conversations"

"For LinkedIn sponsored updates, start with engaging organic updates, monitor CTR to measure relevancy, test different bids/audiences."

"Remember: some of the most simple tips are often the most forgotten. Don't forget the basics, like being authentic. The basics WORK."

"Use the 80/20 rule. Tweet 80% non-promotional content that's informative & helpful, and then tweet 20% promotional content."

"39% of Twitter users follow to show support. 36% follow to get information to use."

... were one the many tips, tricks and secrets that were presented at today's HubSpot Webinar on The Secrets Behind Social Media Today. The webinar was hosted by Dan Zarrella from HubSpot with Jed Clevenger from Facebook, Russ Laraway from Twitter and Scott Endelman from LikedIn as guest speakers.

The webinar was supported by many followers on Twitter, making the #WLW14 hastag trending in North America.

If you missed this webinar, here is a chance to take a look at some of the most memorable tweets (tips and tricks) caught during the The Secrets Behind Social Media presentation.

#WLW14 treat the networks differently. Don't post the same thing on all three! Spread your following around. — Melinda Sigal (@melindasigal) April 23, 2014

Tweets that include a photo get twice as much engagement as tweets without photos. Use rich media - videos too! #WLW14 — Kylene Kaelin (@kylenekaelin) April 23, 2014

#twitter leaders average 20 tweets per day. Post frequency varies by network. #WLW14 pic.twitter.com/1AVHO8RqUF — Aaron Wood (@AaronJoelWood) April 23, 2014