Rajnath Singh has declared that Narendra Modi will be the new head of the BJP campaign committee.

Arun Jaitley addresses the audience at the BJP mega rally in Talegaon, "Rajnath Singh's decision has given a new dimension to Indian politics. He has reiterated the minds of the citizens of the country."

According to the TV reports, NaMo chants erupted at the National Executive meet in Goa when the decision was made.

Rajnath Singh, Arun Jaitley and Sushma Swaraj address the media and officially announced Narendra Modi's elevation.

"We take this elections as a big challenge and the hope for victory is palpable. Keeping this in mind, I have made Gujarat chief minister Narendra Modi as the party's campaign committee head", said Rajnath Singh.

Narendra Modi immediately after being appointed as the new chief of the campaign committee tweeted saying:

Senior leaders have reposed faith in me. We will leave no stone unturned for Congress Mukt Bharat Nirman. Thanks for support & blessings. — Narendra Modi (@narendramodi) June 9, 2013

Spoke to Advani ji on the phone. He gave me his blessings. Honoured and extremely grateful to receive his blessings. — Narendra Modi (@narendramodi) June 9, 2013

The buzz around Narendra Modi's elevation as the campaign leader and LK Advani's displeasure over the decision had been heavy and transcending.

LK Advani's absence at BJP's National Executive meet, BJP's constant denial of any internal rift and Narendra Modi's supporters protesting outside Advani's house has created enough masala for a Hindi movie plot complete with hot popcorn.

Narendra Modi is addressing the party members at the National Executive in Goa. He said that the agenda to remove COngress is a national project and not a political project.

At a news conference in Panaji, BJP spokesperson Shahnawaz Hussain said that the Congress has done enough damage in this country.The divide between PMO and 10 Janpath has cost the nation dearly.

He further added that the opposition should apologise to the country for the last four years.

We will do a Jail Bharo Andolan from June 17 to June 22 against the Naxal violence.

He said that BJP is the correct alternative to the darkness of the Congress rule.

BJP spokesperson, Shahnawaz hussain has confirmed that it is a matter of minutes and not hours before Rajnath Singh will make the announcement on Narendra Modi's elevation as the campaign head. He also mentioned that the BJP President will announce the result at noon today.

As everyone awaits, with bated anticipation, the final call of Rajnath Singh, it is safe to say that Narendra Modi's promotion only seems to be a formality now.

As NaMo chants are growing louder and more aggressive, BJP spokesperson Prakash Javadekar lashed out at Congress saying that the Modi-phobia is scaring the opposition.

Meanwhile, reports said that Advani offered a compromise formula, suggesting that Modi be appointed as the convener and not the chairman of the poll panel. However, BJP president Rajnath Singh is expected to declare Modi as the poll panel chief during his valedictory address to the BJP national executive in Goa.

Reports suggest that the BJP is keen to make a big announcement about Modi on the third and the last day as the RSS has also given its go-ahead to it, but Advani and his camp, comprising leaders like Uma Bharti, Jaswant Singh, Yashwant Sinha and Yogi Adityananth, are playing spoilsport and hurting party’s image.

Modi, who arrived in confidence at the three-day conclave and had a string of leaders clamouring to anoint him as the party's prime ministerial candidate for the forthcoming Lok Sabha polls, now has until Sunday to swing the tide to his favour as BJP leaders continue to indicate towards a "big announcement" to be made by the end of the meet.

Party president Rajnath Singh, who has appeared to be on Modi's side, in his inaugural address to the meet said all would go home "happy and enthusiastic". This could be interpreted as an indication towards a major announcement, even as the BJP leaders remain tight lipped on record.

Insiders suggested that BJP president Rajnath Singh had offered Modi a compromise formula where the latter would be appointed as the convener of the campaign committee for the general elections. Modi is, however, learnt to have rejected the offer for now.

Sources also say leaders of party's parliamentary board will have an informal meeting late Saturday to decide on the issue.

Party spokesperson Nirmala Sitharaman toed the party line, saying Advani was being briefed about all the developments.

"Rajnathji has talked to Advaniji yesterday and today. He is being briefed about all developments here," Sitharaman said.

It is now only a 'wait and watch' scenario as to whether Narendra Modi will win the battle or not.

Will LK Advani's seniority work for him or will Narendra Modi's charm rule the game?