If you’ve been watching a particular reality TV show at 9pm every night for the past seven weeks, the chances are you’ll have seen KFC’s latest advert.

And many people are not happy about it.

‘The Whole Chicken’ features some sassy white hens strutting around a warehouse to X Gon’ Give It To Ya by DMX, with the aim of underlining that KFC products are 100 per cent chicken.

It’s also the first advert from KFC after it switched advertising agency from BBH to Mother, The Drum reports.

Upon launching the advert, Meg Farren, chief marketing officer of KFC, said: “At KFC we’re proud of our chicken, we’re not afraid to show it.

“‘The Whole Chicken’ represents a step change for us, taking a bolder stance when it comes to engaging with our loyal customers and fans.”

But the advert has provoked outrage and has been condemned as “disgusting.”

Elisa Allen, PETA Director, told The Independent: “Did KFC get the idea for its new ad from PETA’s ‘I’m Me, Not Meat’ chicken ad?

“It certainly looks as if we designed it, because it challenges anyone thinking of eating chickens to look these smart, sociable, sensitive, and beautiful birds in the eye and recognise that they’re individuals, not body parts to be battered as nuggets.

“If it were up to PETA, the ad would also show that chickens can count up to at least five, are capable of self-reflection, and are protective parents – and that before they go into the bucket or bag they’re forced to spend their miserable lives crammed into sheds with tens of thousands of other birds, unable to escape their own waste while the ammonia burns their legs and lungs.”

Many people have been left confused by the advert, claiming that using cute chickens makes you feel for the animals and certainly not want to eat them.

And others claim the advert is in such bad taste that it should be banned.

Some, however, have reacted positively and like the idea of a sassy chicken.

Controversial as the advert is, there’s no denying it’s got people talking about KFC chicken.

A KFC spokesperson told The Independent: “Our fans know that when they eat with us it’s all about the chicken, the whole chicken and nothing but the chicken, so seeing one in our ad shouldn't come as a surprise!