India has topped among the top 10 most popular locations to start a business in Google searches globally, according to SEMrush, a social marketing and analytics firm in its fintech report which was exclusively shared with ET.Studying a list of 606 fintech companies in India, SEMrush crunched data on Google searches over the last 4 years and carried out sentiment analysis. The report also finds that, the amount of searches for “banking apps” has been decreasing largely because people are already relying on apps. Most searched cryptocurrency have been bitcoin globally and in India but the searches around bitcoin was more popular in 2017.