In order to satisfy the staggering outcry for Pop-Tart related services, the iconic toaster treat has opened up a store in Times Square. One of the delicacies they serve is “Pop-Tart Sushi,” three kinds of minced Pop-Tarts rolled in fruit roll-up.

There’s also the Fluffer Butter, with marshmallow spread between two frosted fudge Pop-Tarts, and Sticky Cinna Munchies: cinnamond rolls slathered with cream-cheese icing and Pop-Tart chunks. This AP video takes you inside:

NYT reports, “The lease on the 3,200-square-foot shop, on the south side of 42nd Street between Sixth Avenue and Broadway, runs through January, at which point executives will decide whether a store all about toaster pastries makes long-term sense.”

A Times Square Aura for Pop-Tarts [NYT]