WeChat has issued its newest update signaling that mini programs are about to grow even more important. The new 6.2.2 beta version allows user access to open source applications from the WeChat mini program page inside the mobile app. This means that mini programs are able to open third-party apps but only if they were shared from the application to WeChat. WeChat has noted that it currently does not support any other paths to opening third-party apps. The feature is currently only available on Android devices.

Developers can now also customize the title bar section on the mini programs menu, meaning that businesses will be able to adjust the visual look of the mini app to match their brand.

Mini programs are available directly from WeChat and do not require downloading. They started slowly after their launch in January 2017, but the pace has picked up. Their number has grown and they have become more easily discoverable through the “Mini Programs Nearby” feature.

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