GRAND RAPIDS, MI -- Disc golfers will take to brick-lined fairways and rooftop tee boxes in downtown Grand Rapids next month for the first-of-its-kind "Urban Disco" event.

The urban disc golf tournament, scheduled for Saturday, Sept. 9, will be hosted by locally-based public relations firm Lambert, Edwards and Associates.

The 18-hole course will run through the city's Heartside neighborhood and arena district, featuring holes with varying levels of difficulty centered around the company's headquarters at 47 Commerce Ave. SW.

"West Michigan continues to pioneer unique opportunities to draw people to the city, creating innovative and artistic environments for an ultimate downtown Grand Rapids experience," company CEO Jeff Lambert said in a statement. "We are a community that is passionate and committed to supporting our city, and we wanted to create an event in our backyard that will nurture neighborhood growth and continue our 'cool city' reputation."

Players will only be allowed to use the official Urban Disco rubber discs provided, meant to ensure safety for business storefronts and residential units along the downtown course.

Groups of five can register online for $250 per team and individuals can register for $50. All proceeds will go to the YMCA of Great Grand Rapids to support youth sports programs.

"Many youth lack access to certain sports because of the costs often associated with them," Scott Lewis, president and CEO of the YMCA of Greater Grand Rapids, said in a statement. "Money raised from this event will allow kids access to more opportunities and also to learn about a new healthy activity that they can play in their neighborhood or nearby park."

Lewis added that the barrier-free course along city streets makes disc golf accessible to everyone, when compared to the typical courses that lead players through parks, fields and wooded areas.

Grand Rapids Mayor Rosalynn Bliss praised the new event in a statement.

"As the first female mayor of Grand Rapids, I understand the power of firsts," Bliss said in the statement. "There are many firsts generated in West Michigan - Art Prize, LaughFest - all of which have evolved into innovative and engaging experiences that allow our community to connect and support great causes. We hope for similar great things for Urban Disco and believe our city will be better for it."

The upcoming event comes on the heels of the PDGA Pro Masters World Championship hosted at several area disc golf courses from Aug. 15-19.

The masters tournament is the latest addition to a series of competitions that together make up the Professional Disc Golf Association "majors." Hosting the tournament in Grand Rapids this year means improvement to local courses, the economic impact of hundreds of visitors and, potentially, a message that the community is a major player in the disc golf universe, according to Assistant Tournament Director Jacob Stahl.

Shotgun start times on the day of the Urban Disco event will be 9 a.m., 11:30 a.m. and 2 p.m. Participation is open to all those 18 years of age or older. All ages are welcome as spectators.

In addition to the 18 holes of play, the event will also feature a youth clinic hosted by Professional Disc Golf Association professionals and a putting green.

Other than Lambert, Edwards and Associates, key underwriters of the event include Meijer, Spectrum Industries, Founders Brewing Company, Mercantile Bank and others.

Registration for Urban Disco is now open via an EventBrite page and a PDF registration form.

Visit www.UrbanDisco.com to register or to learn more about the event.