In addition to placing Common Goal in the game, EA has donated $200,000 to streetfootballworld, the organisation that launched Common Goal last summer, in support of the movement and its capacity to drive progress towards achieving the UN Global Goals with the aid of football.

The EA SPORTS FIFA video game series has always placed an emphasis on how the player’s decisions both on and off the pitch impact the storyline, as they traverse the challenges of being one of football’s brightest up and coming stars. This year is no different, with the final instalment of the trilogy, The Journey: Champions, giving players the opportunity to take the pledge as Alex Hunter and join the Common Goal team with the aim of increasing awareness of the movement.

Gamers may even spot the familiar faces of other Common Goal members welcoming Alex to the Common Goal team in game.

While players and coaches have made up the bulk of those who have taken the pledge thus far, the ultimate aim of Common Goal is to make 1% the standard across the entire football industry. That is 1% of earnings of all those generating income with the game — whether it’s played on the pitch or the console — putting it back into football for good organisations all across

the globe and fighting to make the world a better place.