Beyond Meat is celebrating its successful launch on the stock market with its first-ever Beyond Day Friday.

The alternative meat brand is giving away free food at select restaurants that serve its products including Carl's Jr. and Del Taco. It's also giving out $3 off coupons to use at grocery stores.

“On this day we acknowledge the hard work, the journey so far and the long road ahead,” Beyond Meat posted on its website. “And to say thanks, we’ve partnered with some of your favorite restaurants to provide FREE BEYOND MEAT menu options! Grab a friend and Go Beyond – on us.”

On Thursday, Beyond Meat debuted on the Nasdaq and its shares more than doubled. The purveyor of plant-based burgers and sausages raised about $240 million Thursday, selling 9.6 million shares at $25 each. Those shares rose 163% to close at $65.75.

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The demand for plant-based products is growing as more people want to reduce meat consumption because of health concerns, Beyond Meat's founder and CEO Ethan Brown recently told USA TODAY.

The company's initial public offering comes amid growing consumer interest in plant-based foods for their presumed health and environmental benefits.

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Friday's deals

The following restaurants are offering promotions, while supplies last. To be on the safe side, check with your location before heading out.

Carl's Jr.: Get a free Beyond Famous Star with Cheese when you say “Happy Birthday Beyond” at the register and buy a medium or large soft drink, from 6 a.m. to close Friday.

Del Taco: Get a free Beyond Taco or Beyond Avocado Taco with any order on the Del App Friday. Download the app at www.deltaco.com/app.

Bareburger: From 3 to 6 p.m. Friday, get a free Beyond Burger with the purchase of a drink and a side when you show the Bareburger app on your phone.

Veggie Grill: From 2 to 5 p.m. Friday, get a free VG Beyond Burger when you buy a drink. Must be a VG Rewards app member and you’ll get a code to activate in the app through email. Download the app at www.veggiegrill.com/rewards

Epic Burger: From 4 to 7 p.m., get a free Beyond Burger when you say “Go Beyond” and buy a drink and side.

Coupon: Go to www.beyondmeat.com/beyondday Friday to get a printable coupon for $3 off one Beyond Meat product. Find stores where the products are sold at www.beyondmeat.com.

Contributing: Associated Press

Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko