At the Foundaione Prada Tower imagination and ingenuity harmonize together in the form a glowing pink elevator that passes in and out of the building. In many ways we could stop where others have, the materiality, the scale, the program. However like Koolhaas, the pursuit of transforming the typical into exceptional is also at the core of the our research.

Discovering how architects and designers are reinventing the built environment, using technology and material science, by changing how everyday people see the vertical landscape inspire us to tell those stories.

There is a delight in the unique and innate characteristic of elevators. They Move. Unlike every other space within, or outside of a building — the elevator is the only room that travels through the building with you. At Prada, it is almost as though, the building wears the visitor like jewels around it.