While a few Chinese social media users think the ice cream is funny, most are not impressed with the company. "Such vulgar marketing," says one person on the Sina Weibo social network, while another thinks it's "an extremely low idea". "Doesn't the thought of putting an evil man's head in your mouth make you feel sick?" asks another. Some users also take issue with the artistry, pointing out that adverts for the ice cream use a face that could be mistaken for Mahatma Gandhi.