Digital times for businesses: Sink or swim? The world is changing before our eyes. Consumers are behaving differently and businesses have to adapt to survive. The most obvious example of this is how businesses and consumers talk to each other. In yesteryear, a consumer would go into a shop or make a telephone call if there was a question at hand, but consumers no longer want to do this; a consumer wants to sit at home and be able to easily reach a business. This is happening predominantly through social media. If you think back several years ago, had you ever asked a business a question on social... Continue Reading...

Beware of Bitcoin, please! I remember buying my first coins (yes, plural, back when that was possible as a South African) in about 2013 or so. Not many people had heard about Bitcoin and it was seen as a bit of a taboo, something that only geeks were looking at as a method to buy things in an alternative way where it was anonymous. I remember chatting with friends about it and there really wasn't a huge interest but regardless, a lot of us did purchase - albeit, not enough! After writing several blog posts about Bitcoin, a few people came out the woodworks and started to look at it more seriously and I found myself having a greater network of people to discuss this phenomenon with. It wasn't enough people for the news to spread wide enough. We should have enjoyed that knowing that it would become globally known ... Continue Reading...

Is there an app for that? I'm sure you've all heard someone say, "is there an app for that?". It's becoming a very common phrase in this day and age, sometimes it gets you an answer, sometimes it doesn't but what most people miss to see is that it also offers inspiration. Imagine you hard several people all asking for an app that does something, heck, imagine you saw 100 people asking for the same app. Wouldn't that inspire you to want to investigate how to create that app? Okay, so I'm preaching to my fellow entrepreneur's mostly here. I'm the type of person who sees demand as an opportunity and when it came to the concept of, "is there an app for that?" it got me thinking. What if I could keep track of each time someone asked, "is there an app for that?". Imagine I could compile a long list of app possibiliti... Continue Reading...

Mobile customers are different from desktop ones I was approached by PayU to write an article that looked at how mobile customers should be treated differently from desktop customers. My agency does a lot of digital marketing for many companies around the globe, so it's very easy for me to say that we know just how quickly mobile is growing. To give you an idea, we have access to 100+ Google Analytics accounts, which allow us to see website visitors. Through this we can quickly segment mobile versus desktop users over the space of several years. One of the websites we manage received a few hundred thousand visitors a month. The breakdown shows that 60% of the visitors are on mobile devices compared to a couple of years ago where only 35% of the visitors were on mobile. That is unbelievable growth and if that doesn't convince you th... Continue Reading...

SEO Keyword Topic Discovery [Live Example] I read countless articles on keyword/topic identification and research, and we receive countless questions at iMod Digital and iMod Education about the topic. Unfortunately, as much as I wish there was one set way of doing this, there simply isn't. Keyword identification and research is something that has to be done from multiple angles as you grow your website - the more you explore, the more opportunities you will come across. However, there are places to start and today I'm going to take you through a process or two that I use as a starting point. It's a logical approach that I feel isn't too complex so please follow along. I ... Continue Reading...

You might be owed money – unclaimed benefits explained Towards the end of last year, I wrote a blog post about 'digital life after death' and took a stab at questioning what happens to your online footprint once you pass away. I feel that it's a really important topic and perhaps one that isn't getting the attention it deserves. I think that in time it will become hugely popular as the plugged in generations start to get older. Like last time, I was approached to write something up for Hippo.co.za*, and this time we're going to branch away from the previous topic but not too far away that we lose full context. This time we're looking at the concept of unclaimed Life Insurance. I know that most people umm and ahh when it comes to life insurance, but in my experience, that's mostly p... Continue Reading...

Let’s look at Bitcoin again I'm not sure how many of my readers are following Bitcoin, but it's a hot topic at the moment. I've blogged about it before and I've blogged about investing a number of times so I'm going to assume (and hope) that this post will be well received. A few years ago I published a post about Bitcoin. In this post, I talked about what the various terms related to Bitcoin meant, I provided some guidance as to whi... Continue Reading...

Using Efficiency To Look After Our World We live in a world where efficiency is becoming more and more important, not only from a time-saving and optimisation point of view but more importantly from a resources perspective to protect our world. Everyone in South Africa should be aware of the water restrictions currently in effect and everyone has experienced load-shedding. The supply of water and electricity is under pressure and it's time for citizens to stand up and take action. This isn't a matter of just knowing about it, hearing it on the radio or watching it on television, but actually understanding that we face a serious resource crisis. We need to look after our world for future generations. ... Continue Reading...

Water Saving Tips + My R250 DIY Grey Water System For those of you who know me, you'll know that if I'm not at my computer then I'm probably in the garden. Any chance I get to work on my garden is treasured - it doesn't matter if it's at 23h00 at night, peaceful Christopher comes out when in nature. With that in mind, when I hear about people abusing water, it get frustrated because now we're in level 3 of water restrictions and that poses a great problem to my sanctuary. From 1 December 2016 until further notice, all residents are charged according to the level 3 (30% sav... Continue Reading...