Legendary news publication “The Economist” has seen fit to not only acknowledge the innovations of Blockchain’s technology but produce a feature story on it for the current October 31 weekly edition. The cover story’s title is called, “The trust machine - How the technology behind bitcoin could change the world.” Here we go over some excerpts and the basic tenor of the piece.

The Economist is one of the Western world’s oldest and most trusted publications

As you may already be aware, Bitcoin does not have a sterling reputation within the mainstream media, if that fact has alluded you to this point, The Economist makes sure you get that realization stated up front as fact within the story’s first sentence, which succinctly reads “Bitcoin has a bad reputation.” The online edition fails to reveal a name of an author for this story.

This first sentence sets up the article with a short summary of why the generally negative reputation has been established, so far. By the middle of the second paragraph, it does not refute any issues with the public image Bitcoin. They seem to have little interest in disputing its validity, but they rush to the defense of the technological flavor-of-the-month, Bitcoin’s revolutionary Blockchain technology, whose impressive skip set is attracting venture capitalists and banking magnates like moths to a flame.

An original point of view was the use of Napster as the progenitor, the guiding light, for all future peer-to-peer networks, be it Napster, Spotify or Bitcoin. The article covers the broad strokes of what a blockchain is and how it may help businesses become more efficient in a multitude of business fields, from banking to real estate registry in Honduras. A swing at Bitcoin, while catapulting “The Blockchain” is pretty much a prerequisite in such an editorial piece.

“Bitcoin itself may never be more than a curiosity. However, blockchains have a host of other uses because they meet the need for a trustworthy record, something vital for transactions of every sort. Dozens of startups now hope to capitalize on the blockchain technology, either by doing clever things with the bitcoin blockchain or by creating new blockchains of their own.”

It has some other facets of the interaction between the mainstream and the blockchain that I won’t spoil. The representation of how a major pillar of the mainstream media with 1,400,000 weekly readers covers a revolutionary technology like Bitcoin and its blockchain is worth a read. The piece is generally quite positive, if fairly predictable, but the idea of promoting the blockchain over Bitcoin reminds me of something my favorite Bitcoin guru Andreas Antonopoulos said. He said the following at a recent Wired Money Bitcoin education seminar in July that is quite salient, to put this in perspective.

Antonopoulos:

“The Blockchain, in itself, is boring technology. It’s a slow ledger. Don’t make the mistake of ignoring the disruptive potential of Bitcoin, and so you can get some watered-down, CompuServe-like, smooth jazz, soft version of it that feels nice and comfortable at the executive Board Room. There are two places you can be. You can be Blockbuster or your can be Netflix. That’s why Bitcoin is the important thing, not The Blockchain.”

Reading The Economist piece is a good idea, as is watching the video of Andreas’ dissertation at Wired Money. Take in the arguments from both sides of the aisle, and make a decision on where your digital future is headed. Will you be much more educated listening to Andreas for twenty minutes over reading the referenced article for 7 minutes through the link above? Absolutely, but inquiring minds might want to know what the mainstream’s latest spin looks like in print, however short-sighted it may be.