Table of Contents

Love is in the Air is the World of Warcraft counterpart of Valentine's Day. As such, you will find yourself tasting chocolates or crafting bracelets during the event.

Most characters will be able to participate, as the daily quests have no level requirement. However, full completion in 2015 requires level 99.

The event itself takes place mostly in or around capital cities of both factions. Many rewards can be earned: mounts, blue quality gear, pets, achievements, a title, and vanity items.

This guide will walk you through everything you need to know to complete the event.

In 2019, a few things changed:

1. Overview

During the Love is in the Air event, you will mostly be doing daily quests and fighting the boss of the event. Doing so will earn you coins that you will use to buy rewards. There is also a short introductory quest line that you will want to do.

1.1. Eligibility

All the parts of the event are open to players above level 5 (some parts are even available to level 1 characters). Players below Level 110 cannot obtain the Big Love Rocket mount from the daily dungeon.

1.2.

Love is in the Air is a 2-week event. This year, it will start on February the 2nd and finish on February the 16th.

While it is possible to earn all the rewards by diligently doing the daily quests every day, you can also farm the coins needed to buy the rewards, greatly speeding up the completion of the event.

1.3. Currency

The currency of the event is Love Token. You will earn these coins by doing daily quests, killing the boss of the event, and farming for Lovely Charms.

2. Rewards

The Love is in the Air event offers a variety of rewards, including two mounts, two pets, and many achievements.

Lovely Merchants can be found in all major cities and sell rewards for Love Tokens.

2.1. Buffs

Lovely Merchants sell perfumes and colognes for 1 . Using these items will give you a temporary buff that stacks with flasks and does not drop when you enter a dungeon or raid.

In addition, the daily quests of your faction will reward you with Lovely Cards that will buff one of your statistics when you use them. These buffs stack with flasks and persist when you enter a dungeon or a raid.

2.2. Candies

Love is in the Air candies can only be obtained from Lovely Merchants:

2.3. Vanity Items

Vanity or Collector items either drop from the boss of the event or are bought from Lovely Merchants.

2.4. Role Play Clothes

A number of role play clothes are available from the Lovely Merchants. They can be used for transmogrification purposes during the event.

2.5. Gear

Defeating the boss of the event can yield one of the following items:

2.6. Heirloom Upgrades

Heirloom upgrades are sold by the event vendors: Ancient Heirloom Scabbard for 200 and Timeworn Heirloom Scabbard and Weathered Heirloom Scabbard for 450 .

2.7. Toys

2.8. Pets

Truesilver Shafted Arrow and Lovebird Hatchling can be bought from Lovely Merchants for 40 .

Toxic Wasteling has a chance to drop once a day from the boss of the event.

2.9. Mounts

Swift Lovebird can be bought from Lovely Merchants for 270 .

Big Love Rocket has an extremely low chance to drop once a day from the boss of the event, if you are Level 110 or more.

2.10. Achievements and Title

The meta-achievement of the event is Fool for Love. It rewards the the Love Fool title, counts towards What a Long, Strange Trip It's Been, and requires you to complete most of the achievements related to the event:

Lovely Luck Is On Your Side, Perma-Peddle, and Tough Love are also achievements from Love is in the Air, but they do not count towards the meta-achievement.

3. Quests

The Love is in the Air event features a short quest line where you have to counter the plans of the Crown Chemical Company.

The event also gives you a number of daily quests that you can use to earn Love Tokens.

3.1. Quest Line

The quest line is straightforward and involves no complicated tasks, so we will only give the names of the quests and indicate where they start and where they end. Completing the quest line will grant you the Dangerous Love achievement and will unlock one of the daily quests.

For Alliance players, note that some characters related to the event may not be visible if you are on Call of Duty, the introductory quest for Vashj'ir.

3.1.1. Alliance Quests

The Alliance quest line will make you interact with 3 NPCs: Junior Inspector, located next to the bank in Ironforge, Inspector Snip Snagglebolt and Marion Sutton, both located in the Trade District of Stormwind City.

Note that the first quest is optional.

3.1.2. Horde Quests

The Horde quest line will make you interact with 3 NPCs: Junior Detective, located near the Flight Master in Thunder Bluff, Detective Snap Snagglebolt, located near Grommash Hold in Orgrimmar, and Roka, located next to the Bag Vendor in Orgrimmar.

Note that the first quest is optional.

3.2. Daily Quests

Every day, you will be able to do 6 daily quests: four that require you to bring Lovely Charm Bracelets to your faction leaders, one given by agents of the Crown Chemical Co., where you will have to test their products, and one given by envoys of the Steamwheedle Cartel, where you will have to fight against Crown Chemical Co..

3.2.1. Faction Quests

In every capital city, Kwee Q. Peddlefeet will give you a daily quest that will require you to bring a Lovely Charm Bracelet to the leader of the city. After accepting such a quest for the first time, you will be given a Lovely Charm Collector's Kit. This item enables you to collect Lovely Charms, which can be combined into Lovely Charm Bracelets (see dedicated section below).

Each daily quest rewards 5 Love Tokens and a specific Lovely Card, which you can use to buff your statistics.

Completing all the daily quests of your faction will grant you the Nation of Adoration (Alliance / Horde) achievement.

3.2.2. Crown Chemical Co. Daily Quest

Crown Chemical Co. Public Relations Agents, NPCs found in all major cities, will give you one daily quest chosen from the following list:

These quests are easy and only require you to use the quest item you are given on 10 other players.

3.2.3. Steamwheedle Cartel Daily Quest

After completing the quest line, Inspector Snip Snagglebolt (Alliance) and Detective Snap Snagglebolt (Horde) will give you a simple daily quest that depends on your faction and your level.

4. Event Boss: Crown Chemical Co. Trio

The boss encounter of the event (located in Shadowfang Keep) can be accessed by queuing for it in the Dungeon Finder or by speaking to Steamwheedle Shyster, located in the Trade District of Stormwind City or near Grommash Hold in Orgrimmar.

The boss encounter consists in defeating Apothecary Hummel, Apothecary Baxter, and Apothecary Frye, whom your party will all face simultaneously. The fight itself is fairly simple, especially for well geared level 90 players

4.1. Rewards

The first time that you defeat the boss encounter, you will be granted the Tough Love achievement and you will be able to loot a Faded Lovely Greeting Card from Hummel. This starts the Something is in the Air (and it Ain't Love) (Alliance / Horde) quest, which rewards some gold.

The first time that you defeat the boss encounter in a given day, you will be given a Heart-Shaped Box, which has a chance to contain:

Every time you defeat the boss encounter, Apothecary Hummel will drop one of the following Neck items:

4.2. Tactics

The enemies have damaging spells that fit in one of two categories: Perfume (purple) or Cologne (green):

Apothecary Hummel only has Perfume abilities;

abilities; Apothecary Baxter only has Cologne abilities;

abilities; Apothecary Frye has both Perfume and Cologne abilities.

Inside the area where you will be fighting, there are two cauldrons: Perfume Neutralizer makes you immune to Perfume attacks while Cologne Neutralizer makes you immune to Cologne attacks. Clicking a cauldron will create an item in your bags after a short cast time. Using this item is what gives you the immunity buff (which lasts 5 minutes).

With that in mind, the encounter is rather easy. Have one player take the Perfume Neutralizer and keep aggro on Hummel. Have another player take the Cologne Neutralizer and keep aggro on Baxter. The rest of the group can take either of the Neutralizers. By doing so, your group will only have to worry about moving out of the Perfume or Cologne void zones that Frye (who cannot be tanked) regularly puts down.

Ideally, you will want to kill Hummel and Baxter first and finish with Frye.

5. Farming Love Tokens

In addition to being rewarded by the daily quests, Love Tokens can be bought with Lovely Charm Bracelets, at a rate of 1 Lovely Charm Bracelet for 1 Love Token, from Lovely Merchants in capital cities.

To craft a Lovely Charm Bracelet, you need to collect 10 Lovely Charms, which you will combine by right-clicking one of them. Lovely Charms drop from creatures that reward experience or honor, if you have a Lovely Charm Collector's Kit, given to you when doing the first of your faction's daily quests.

Level 100 players can efficiently farm these items in the following ways:

by killing trash mobs in level 80 dungeons (Halls of Reflection) or in Northrend heroic dungeons;

by killing level 80 mobs in Icecrown;

by killing mobs on the Molten Front (you will never run out of targets).

Note that it is no longer possible to farm these items by killing mobs while inside a vehicle, like in the Ulduar gauntlet event.

5.1. Trading Lovely Charm Bracelets

Note that, if you can afford it, you can buy Lovely Charm Bracelets from other players. However, as is the case with items that have a limited duration, you cannot trade them through the auction house.

6. Remaining Achievements

If you have followed this guide so far, you will have already obtained the following achievements: Dangerous Love, Nation of Adoration (Alliance / Horde), and Tough Love.

In this section, we will run you through the many remaining achievements.

6.1. Be Mine!

To complete the Be Mine! achievement, you need to eat each of the 8 following candies:

These candies can be found in Bags of Heart Candies, which you can buy for 2 from a Lovely Merchant in any major city. You might need to buy several bags before you obtain all the cookies.

6.2. Charming

Either by doing your faction's daily quests or by farming for Lovely Charms, you will eventually make 12 Lovely Charm Bracelets and trigger the Charming achievement.

6.3. Fistful of Love

To obtain the Fistful of Love achievement, you need to buy 15 Handful of Rose Petals (you only need 11, but you can only buy these items 5 by 5). This will cost you 6 tokens. Then, use the items on the various combinations of class and race that the achievement demands.

6.4. Flirt With Disaster

Flirt With Disaster (Alliance / Horde) requires you to first buy:

Then, head to Ironforge, if you play Alliance, or Undercity, if you play Horde. Finally, follow these steps:

Find Sraaz, if you play Alliance, or Jeremiah Payson, if you play Horde; Get smashed (by drinking enough of the alcoholic beverage you brought); Put on the perfume that you bought; Use a Handful of Rose Petals /kiss the NPC.

6.5. I Pitied The Fool

For completing I Pitied The Fool, you first need to buy 5 Love Fools. Each Love Fool costs 10 , so it is a good idea to go with a group of friends to do the achievement, each friend bringing one or two Love Fools.

Then, simply go to each of the locations mentioned in the achievement text, put down a Love Fool, target it, and /pity it.

6.6. Lonely?

For completing Lonely?, you first need to obtain a Buttermilk Delight, which you can find in a Box of Chocolates. This box can be bought from a Lovely Merchant for 10 . You might also need to buy a Romantic Picnic Basket, which costs 10 and can be refunded if you manage not to use it.

Then, you need to go to Dalaran with a friend, or find one there. Sit at one of the Romantic Picnic sets or create one using your Romantic Picnic Basket. Wait for your character and that of your friend to be buffed with Romantic Picnic before eating your piece of Buttermilk Delight. Note that your friend only needs to sit down with you for you to get the achievement, they do not need to also eat a Buttermilk Delight, unless they want to get the achievement.

6.7. Sweet Tooth

Completing Sweet Tooth requires you to eat each of the following candies: Buttermilk Delight, Sweet Surprise, Dark Desire, Very Berry Cream. Each of them has an 80% chance to be contained in a Box of Chocolates, which can be bought from a Lovely Merchant for 10 .

Note that from having done the Lonely?, you must already have completed the Buttermilk Delight objective and you probably also have obtained some of the other candies (if not all of them).

6.8. Lovely Luck Is In Your Side

For Lovely Luck Is On Your Side, simply buy Lovely Dress Boxes from a Lovely Merchant until one of them contains a Lovely Black Dress. Each box costs 20 and has a 25% chance of containing a Lovely Black Dress.

6.9. My Love is Like a Red, Red Rose

My Love is Like a Red, Red Rose requires you to obtain a Bouquet of Red Roses or a Bouquet of Ebon Roses. These drop from bosses in heroic WOTLK dungeons and from bosses in normal and heroic Cataclysm dungeons.

6.10. Perma-Peddle

The Perma-Peddle is obtained by buying a Truesilver Shafted Arrow (costs 40 at a Lovely Merchant) and using it to learn how to summon the Peddlefeet pet.

6.11. Shafted!

To complete the Shafted! achievement, spend 10 to buy 10 Silver Shafted Arrows from a Lovely Merchant. Then, use the arrows on 10 players that do not currently have a non-combat pet out.

6.12. The Rocket's Pink Glare

To complete the The Rocket's Pink Glare achievement, you need to buy 10 Love Rockets from a Lovely Merchant, something that will cost you 10 . Then, fire them off as fast as you can (by right-clicking them in your bags).

There appears to be issues in crowded areas and with certain addons that prevent all the rockets from being counted towards the achievement. To avoid this, you can attempt to obtain the achievement in a deserted place, with your addons disabled.

6.13. Love Magnet, Beacon of Love, and They Really Love Me!

You can buy a Manufactured Love Prism from Lovely Merchants for 40 . Using this item on someone gives them a stack of Love Ray. Love Magnet requires 10 stacks of Love Ray, Beacon of Love 25 stacks, and They Really Love Me! 50 stacks.

Manufactured Love Prism has a 30-second cooldown and the buff it gives, Love Ray lasts 5 minutes, so you need to find someone else to keep casting the buff on you and make it stack to 50. Obviously, if you find more people, it will go faster.

They Really Love Me! rewards you with a toy: True Love Prism.

6.14. It Might Just Save Your Life

It Might Just Save Your Life is a reward for using one of the Neck items that drop from Apothecary Hummel:

7. Conclusion

We hope that this guide will have answered every question you had about Love is in the Air. If not, we encourage you to leave a comment or contact us by e-mail, we will be happy to address the issue you encountered.

8. Translations

9. Changelog

08 Feb. 2020: Guide reviewed for 2020.

Guide reviewed for 2020. 12 Feb. 2019: 2019 update.

2019 update. 03 Feb. 2018: 2018 update.

2018 update. 07 Feb. 2017: 2017 update.

2017 update. 15 Feb. 2016: 2016 update.

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