BLOOMINGTON, Minn. (BRAIN) — QBP's annual Frostbike will be held Feb. 15-17, 2018, the distributor announced Thursday. Registration is free for all QBP retailers and opens Nov. 2.

The event kicks off with two days of retailer education on Thursday and Friday at Radisson Blu Hotel Mall of America. Registered retailers can attend an array of seminars focused on leadership and development, customer engagement and retention, sales, and more. On Saturday, retailers can connect with QBP brands and suppliers and check out new product at the Frostbike Expo at QBP headquarters.

"We're excited to offer an additional day of education Thursday to retailers so that even more folks can have the opportunity to hone their skills and grow their businesses," said QBP's events manager, Meghan Gess.

There are several new seminars this year that resulted from past attendee feedback. They include a seminar led by Leah Benson of Gladys Bikes called "Seriously, Your Shop Serves Women?" The seminar will give attendees practical tips to better serve the women, trans and femme community. Also, new to Frostbike this year is technical education and demos on the expo floor Saturday.

"We take retailer feedback very seriously and we're looking forward to offering more technical education from our suppliers as requested by our retailers," Gess said.

Retailers are encouraged to register early in November as Frostbike is expected to reach capacity. A discounted room block is set up at Radisson Blu Hotel at the Mall of America, and reservations can be made in advance. To book, visit the hotel's website.

For more information and to register starting in November, visit frostbike.com.