Domino's is adding vegan cheese to the menu.

Domino's is grabbing a slice of the growing vegan dollar.

The pizza chain is offering vegan cheese pizzas for a limited time, and if there is enough demand vegan pizza could become a permanent item on the menu.

Domino's launched its vegan cheese pizza options this morning, responding to what it says is one the biggest trends in food; plant-based, meat and animal product free food.

It has paired with Auckland-based company Angel Food to offer their non-GMO, plant-based vegan cheese, which is also cholesterol free, gluten-free, soy-free and nut-free.

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The company's mozzarella is made from water, sunflower oil, modified pea and maize starch, salt, sugar, mineral salt (calcium phosphate), yeast extract, vegetable gum, acid (citric acid, lactic acid) and colour (carotene).

Domino's general manager Scott Bush said the demand for vegan products has increased considerably over time as the popularity of veganism has grown.

He said the company made the decision to add vegan cheese to the menu following a survey on the company's Facebook page in March.

"We were blown away by the response to the survey and for this product in general."

SUPPLIED Domino's has paired with Kiwi company Angel Food to add vegan options to its menu.

He called the move to plant-based and meat-free products "one of the biggest trends in food".

And Domino's isn't the first pizza chain to diversify into the vegan market, with Angel Food providing dairy-free cheese to Hell Pizza's stores since 2014.

Hell Pizza managing director Callum Davies said the demand for Hell's vegan pizzas has grown every year.

In the last month Hell Pizza sold 5500 vegan pizzas, a 50 per cent increase compared to a year ago, Davies said.

"We've just added Angel Food's vegan cheddar cheese to the menu in addition to the mozzarella."

Davies said the pizza chain had also just introduced an Italian vegan ice cream, and it had sold 3000 vegan ice creams in the last two weeks.

But is the cheese really cheesy?

Bush said the pairing with Angel Food was the culmination of a long search for the best vegan cheese.

He said the cheese "has the same taste and texture as real dairy cheese".

The vegan cheese option would be available in stores for a limited time initially.

"At the moment it's too early to tell if vegan cheese will be added to the Domino's menu permanently."

But if it's anything like Australia's response to the change, it could be here to stay.

Bush said when vegan cheese was launched at Domino's stores in Australia, it sold out in a matter of weeks and was made a permanent item on the menu shortly after.

The two limited-edition vegan pizzas are called the 'Vegan Vegorama' and the 'Vegan Veg Trio'.

There's also the option to swap in vegan-cheese on other pizzas for an additional $3.

"Our pizza sauce and bases are vegan-friendly so the pizzas on our menu can be altered to suit a vegan diet."

A 2017 Nielsen survey found Domino's had the fastest growing customer base of any fast food chain, with nearly 20 per cent of respondents reporting eating from a Domino's in the last month, a 39 per cent growth on what was reported in 2014.

Nielsen chalked Domino's growth up to the increase in the number of teenage customers.

Domino's Pizza Enterprises was Australia's first publicly-listed pizza company and is the master franchisor for the Domino's brand in Australia, New Zealand, France, Belgium, The Netherlands, Japan and Germany.

And if you want cheese-free vegan pizza at home, Angel Food's cheese is available at Countdown and New World.