MOSCOW—Russia will enforce a new law cracking down on gay rights activism when it hosts international athletes and fans during the 2014 Olympics in Sochi, the country’s sports minister said Thursday, appearing to contradict assurances to the contrary from the International Olympic Committee.

Russia’s contentious law was signed by Russian President Vladimir Putin in late June, imposing fines on individuals accused of spreading “propaganda of non-traditional sexual relations” to minors, and even proposing penalties for those who express these views online or in the news media. Gay pride rallies also are banned.

“An athlete of non-traditional sexual orientation isn’t banned from coming to Sochi,” Vitaly Mutko said in an interview with R-Sport, the sports news wire of state news agency RIA Novosti. “But if he goes out into the streets and starts to propagandize, then of course he will be held accountable.”

Mutko emphasized that the law wasn’t designed to punish anyone for being gay or lesbian. But like the Russian lawmakers who authored the bill, Mutko said athletes would be punished only for propaganda, a word that remains ambiguous under the new law.

“The corresponding law doesn’t forbid non-traditional orientation, but other things: propaganda, involvement of minors and young people.”

The law specifies punishment for foreign citizens, to include fines of up to 100,000 rubles ($3,000), time in prison for up to 15 days, deportation and denial of re-entry into Russia. Four Dutch citizens working on a documentary film about gay rights in the northern Russian port city of Murmansk were the first foreigners to be detained under the new law, although their case did not make it to court, according to RIA Novosti.

Foreign Affairs Minister John Baird denounced Russia’s controversial new anti-gay law as hateful, saying it could incite violence. Baird told The Canadian Press that Canada has worked behind the scenes to persuade Russia not to follow through with the law.

He outlined the details of eight meetings, dating back to January, during which Canadian officials pushed the issue with the Russians, before and after Putin signed the controversial bill into law in June.

“As concerned as we are about the Olympics, that’s nothing. That’s two, three, four weeks for the athletes and participants and the visitors,” Baird said. “This mean-spirited and hateful law will affect all Russians 365 days of the year, every year. It is an incitement to intolerance, which breeds hate. And intolerance and hate breed violence.”

While activists and organizations supportive of gay rights have called for a ban on Russian-made products like Stolichnaya vodka in bars across North America, they have yet to find a unified response to the Sochi Games.

Instead of a boycott of the Olympics, athletes have made individual gestures and called for protests, such as a pride parade, to be held during the games.

The IOC said last week that it had received assurances “from the highest level of government in Russia that the legislation will not affect those attending or taking part in the games.” It pledged to ensure there would be no discrimination against athletes, officials, spectators and the media in Sochi.

IOC spokesman Mark Adams said Thursday the committee continues to accept past assurances from the Russian government that the law will not affect athletes, officials or spectators during the games.

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Gerhard Heiberg, a senior IOC member from Norway, also said Thursday that in winning the games, Russia and the city of Sochi had committed to preventing discrimination of any sort. But he issued a word of caution to the athletes.

“At the same time we always say to our athletes, ‘We do not want any demonstrations in one or the other direction. Please, you are there to compete and behave. Please don’t go out on the Net or in the streets,’ ” Heiberg said. “I think it was very clear for London in 2012 and it will be very clear in 2014. Demonstrations in one way or another, no, but discrimination, absolutely not.”

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