You’ve heard that the GoFundMe campaign raised $842,442 for Memories Pizza in Indiana, when the owners were called out for saying they wouldn’t make pizza for a gay wedding. The campaign supposedly started out as a joke, says Lawrence Billy Jones III, an reporter and commentator for The Blaze, Glenn Beck’s conservative news mouthpiece:

“We were joking around on email, saying how we should raise money for these folks. We were sitting in the makeup room five minutes before air time and decided ‘let’s do it.’ I went onto GoFundMe and signed up.”

Well, the outcry across the LGBT community has been, “Why can’t we raise this kind of money?!?” Cyndi Lauper is making that question a campaign. She has been a fierce advocate for LGBT homeless for years (as has Miley Cyrus and others) she just started the #Pizza4Equality fund. From her True Colors website:

Did the ugliness of Memories Pizza story leave a bad taste in your mouth? Ours too! The glory of pizza wasn’t built by exclusion, it was built by generous inclusion! Pizza is not just a union of one tomato and one block of mozzarella. It’s about the whole world of wide diverse choices available! Vegetarian or meat-lovers? Tiny, salty fish on your pie? Yes, please! Broccoli? Pineapple? Yes! Yes! Imagine a world where all pizzas were exactly the same. That would be very sad. Pizza and equality are two great things that are even greater together. #Pizza4Equality is challenging pizza lovers across the country to Give a Damn about the LGBTQ homeless epidemic and help out. For the cost of one pizza pie this month, we can really kick of the first annual #40toNoneDay with a bang!

Everyone clicks on tons of stories of about injustice, but for $13, the average cost of a medium pizza, homeless kids can get help. If you’d like to find out more or contribute, you can go here. And share this post to get the word out.