After a strong initial showing with the ZenFone series, ASUS faded from relevance in the last few years owing to a combination of uninspiring designs and inability to match up to the likes of Xiaomi, OnePlus, and Honor. OnePlus, in particular, has come to dominate the affordable flagship space, with the OnePlus 6 now the benchmark that other $500 phones have to measure up to. That's particularly true in markets like India, where OnePlus is virtually unchallenged in this space. ASUS is now looking to challenge OnePlus' dominance in this segment. The Taiwanese manufacturer has been dormant in India for a few years, but that has changed in recent months. ASUS unveiled the ZenFone Max Pro M1 in the budget segment a few months ago, taking the fight to Xiaomi's Redmi Note 5 Pro and coming out on top. It isn't every day that you see a brand undercut Xiaomi, but ASUS managed to do just that with the M1. Verizon is offering the Pixel 4a for just $10/mo on new Unlimited lines Now, the manufacturer is looking to do the same in the premium segment with the ZenFone 5Z. From the onset, it's clear that ASUS is going after OnePlus, with its marketing materials making endless references to the OnePlus 6. That's because the ZenFone 5Z shares a lot of the same hardware as the OnePlus 6 — it is powered by a Snapdragon 845, and comes with 8GB of RAM and 256GB of storage. More importantly, however, ASUS has once again managed to undercut the incumbent, with the ZenFone 5Z retailing for ₹5,000 ($75) less than the OnePlus 6. So does it manage to dethrone the OnePlus 6 as the best $500 phone? Let's find out.

ASUS ZenFone 5Z Price: ₹29,999 ($435) Bottom line: If you're looking from a value standpoint, the ZenFone 5Z is an easy sell. You're getting the same hardware as the OnePlus 6 at a lower price, and ZenUI is no longer infuriating to use. Leave it to ASUS to come up with one of the best phones of 2018. Pros: Gorgeous design

Incredible performance

Well-executed AI features

Great value for money

Decent camera Cons: Sizeable notch

No water resistance

No wireless charging

Limited global availability See at Flipkart

About this review I (Harish Jonnalagadda) am writing this review after using the ZenFone 5Z for over two weeks in Hyderabad, India. The phone was connected to Jio's 4G network, and received numerous stability fixes over the course of the review. ASUS India provided the device to Android Central for review.

ASUS ZenFone 5Z Hardware ASUS was one of the first Android manufacturers to adopt the notch, and the company made no attempt to hide the fact that the design was inspired by the iPhone X. If anything, ASUS invited those comparisons, stating that the ZenFone series offers a similar design aesthetic as Apple's flagship at less than half the cost. With a majority of Android phones in this segment now offering a notch, the ZenFone 5Z's design isn't an outlier, but the norm. The front of the phone is dominated by a 6.2-inch IPS LCD display with a sizeable notch at the top and a chin at the bottom. The notch is wider than the one you'd find on the OnePlus 6, and the chin at the bottom is also slightly thicker. The phone has a glass back as well, and both the front and back offer subtle curves thanks to 2.5D glass and are protected by a layer of Gorilla Glass 3. The ZenFone 5Z is available in Midnight Blue and Meteor Silver, and if you ignore the obvious iPhone comparison, the design is stunning. The rounded corners, chamfered edges, and the dark blue coating underneath the glass back make for a gorgeous device.

The power and volume buttons are located on the right, and they offer excellent tactile feedback. The phone retains a 3.5mm jack, and you get dual speakers that sound great. The fingerprint sensor is positioned right where you rest your index finger at the back, making it highly convenient to unlock the phone. There's also a face unlock feature that works reliably well most of the time, but it ran into issues in low-light scenarios. The 6.2-inch Super IPS+ display gets sufficiently bright for outdoor use, and colors are punchy. The FHD+ resolution is more than adequate, and the screen sports a 19:9 ratio due to the notch. There's an option to hide the notch entirely, which results in black bars on either side of the cutout. However, you will be able to make out the black bars when using the phone outdoors as the panel doesn't have the same deep contrast levels as an AMOLED display. For its part, ASUS lets you customize the color temperature to your liking, and there's even an auto mode that relies on the camera sensor to detect the ambient lighting levels in your environment, adjusting the colors accordingly. For instance, the mode switches the screen to warmer colors at night to reduce eye strain and boosts colors when outdoors. ASUS offers the standard set of display features as well — there's the option to change display scaling, adjusting the font size and type, and you get a standard blue light filter that can be customized to kick in at a particular time. There's also a Smart Screen feature that keeps the display switched on past the screen timeout when the device is held upright.

Spec ASUS ZenFone 5Z Screen 6.2-inch IPS LCD SoC 2.8GHz Snapdragon 845 RAM 6/8GB Storage 64/128/256GB Camera 1 12MP rear, ƒ/1.8, OIS Camera 2 8MP rear, ƒ/2.0 Battery 3300mAh fast charge Connectivity Wi-Fi ac, BT 5.0 Security Fingerprint, face unlock Dimensions 153 x 75.7 x 7.9mm Weight 155g Colors Midnight Blue, Meteor Silver Price $435, $480, $540

As for the hardware on offer, the ZenFone 5Z is powered by Qualcomm's latest Snapdragon 845, and you can pick up a variant with 8GB of RAM and 256GB of storage. There's even a hybrid SIM card tray, with the secondary SIM card slot doubling up as a microSD slot that can accommodate cards up to 2TB. The phone facilitates dual 4G, allowing you to use the 4G connection on both SIM cards. Other connectivity options include Wi-Fi ac, Bluetooth 5.0 NFC, and FM radio. ASUS doesn't skimp on the accessories either, and you get an 18W charger along with a clear case and Hi-Res-certified earbuds. The phone has a DAC that boosts audio performance when using wired gear, and AptX if you prefer to go wireless. ASUS also has an Audio Wizard feature in the settings that lets you tweak the audio profile. As you'd imagine for a phone that's running the latest hardware available today, the ZenFone 5Z is a beast when it comes to day-to-day usage. You're not going to notice any lag or stutter anywhere, and Adreno 630 handles the most visually intensive titles without any hiccups. ASUS significantly pared back the customizations in ZenUI over the last 12 months, making the ZenFone 5Z a delight to use. The ZenFone 5Z is one of the fastest phones you can buy today. If the notch is the defining hardware trend of 2018, AI is its software equivalent. We've seen several manufacturers offer AI-assisted features to enhance camera capabilities of their devices, and ASUS has gone all-out in this area. The Taiwanese manufacturer offers a smorgasbord of AI features on the ZenFone 5Z, ranging from everything to receiving calls, charging the battery, and obviously the camera. But more on that later. On the subject of battery, the 3300mAh battery on the ZenFone 5Z manages to deliver a day's worth of usage consistently. I had no trouble getting to the end of the day with at least 15% battery left, even on days when I was predominantly using cellular data. ASUS offers several battery modes that eke out the most out of the battery by turning down the brightness, killing background app usage, and throttling the chipset. The phone is compatible with Quick Charge 3.0, and ASUS bundles an 18W charger in the box that tops up the device from zero to 100% in just over an hour and a half. If you're looking to top up in the middle of the day, you'll be able to get up to a 60% charge in just under 40 minutes. One of the few downsides on the hardware front is that there's no wireless charging in spite of a glass back. ASUS doesn't make any mention of water resistance, either, so you're better off not taking the ZenFone 5Z anywhere near a water body.

ASUS ZenFone 5 Software ASUS overhauled ZenUI over the course of the last year, and while the interface still sports a few distinct tweaks, the company is now focusing on providing a clutter-free experience. To that effect, the company got rid of stock apps that served the same function as Google's offerings, and the ZenFone 5Z comes with a minimal set of pre-installed apps that include Facebook, WhatsApp, Facebook Messenger, and ASUS' own Go2Pay mobile wallet service. There's also the option to uninstall the pre-installed apps. The current ZenUI interface feels much more modern, with clean lines and a white color scheme interlaced with blue accents. Overall, it's a pleasant change from what ASUS was offering just a few years ago. To facilitate the gamut of AI features available on the device, the ZenFone 5Z takes full advantage of the AI engine in the Snapdragon 845. One of the AI features is Optiflex, which boosts app launch times by predicting apps you're likely to load based on your usage habits. I wasn't able to notice dramatically-improved launch times, but this feature will likely come to be handy after using the phone for a few months. ASUS offers a smorgasbord of AI features on the ZenFone 5Z, and it's not just marketing fluff. The ZenFone 5Z has three microphones placed around the device, and there's an AI-assisted call feature that automatically adjusts volume levels so the recipient can always hear you. This feature is particularly useful when you're making calls in a noisy environment. On the flip side, there's AI Ringtone, which adjusts the volume of incoming calls based on the ambient noise levels in your surroundings. Say if you're in a meeting and forgot to switch the phone to mute, AI Ringtone will detect the ambient noise and put the ringer at a lower volume. Conversely, if you're at a mall, the volume will automatically be boosted to its highest setting so you can hear the ringtone. AI Charging is designed to improve battery longevity by leveraging machine learning to adjust the charging speed based on when you plug in the phone. If you're charging the device overnight, the phone charges up to 80% and then cuts off until a predetermined time, after which it will top up to 100%. ASUS says this will significantly improve battery health over time, and the feature itself takes about a week to learn your usage habits. There's also a scheduled charging mode that lets you manually specify the charging times. Alongside the AI features, ASUS also offers its own take on Animoji, dubbed ZeniMoji. The only difference is that ASUS' implementation is nowhere as refined, and it just doesn't work for the most part. The ZenFone 5Z runs Android 8.0 Oreo out of the box with the April patch, and ASUS says it is committing to timely updates. While it didn't specify a timeline, the manufacturer did state that the Android P update will be making its way to the device. Software updates are one area where ASUS lagged behind its rivals in the past, and while it says that things are different this time around, we'll have to wait and see if that's indeed the case.

ASUS ZenFone 5 Camera The ZenFone 5Z has dual cameras arrayed vertically at the back, with the secondary sensor offering a wide-angle lens, à la LG. The primary shooter is a 12MP Sony IMX363 sensor, the same one we've seen in the likes of the Mi Mix 2S and the Vivo NEX. The secondary 8MP sensor facilitates 120-degree field of view, and ASUS has relied heavily on AI-based features to differentiate the camera from other devices in this category. The camera app is easy to get started off with: you get toggles for HDR, flash, and the timer at the top, and the ability to switch between the primary and wide-angle cameras and change the shooting mode. You'll be able to access all the shooting modes with a swipe up gesture, while a swipe down reveals all the filters. There's also a manual mode that lets you adjust the white balance, exposure, and shutter speed.