Lions Grades.JPG

The Detroit Lions are going through a gradual rebranding that will include new uniforms on April 13. These were the ones they wore in their wildcard playoff game against the Seattle Seahawks.

(Mike Mulholland | MLive.com)

DETROIT -- The Detroit Lions are about to have a new look.

The Lions will introduce new uniforms to the public on April 13, the team announced Wednesday. It'll be the next step in an ongoing rebranding process that featured an altered logo on apparel in the team store Wednesday morning.

The subtle change to the logo included replacing the black outline of the leaping lion with a silver one and introducing a new font. It's already been changed on the team website and Twitter account.

New Detroit Lions logo.

"The updated logo and new typeface revealed online this morning are elements of a full rebranding which includes the removal of black from our brand identity," the Lions said in a statement. "The rebrand will culminate with the unveiling of all new uniforms on April 13. Throughout the rebranding process, we made it a priority to emphasize our classic color combination of Honolulu blue and silver, which has been synonymous with the Detroit Lions since 1934."

This marks the first change to the team's uniform or logo since 2009. The organization signaled somewhat of a new wave with first-year coach Jim Schwartz and No. 1 overall pick Matthew Stafford. It added an eye and definition to the mane, teeth and claws in an effort to make the lion appear fiercer.

Lions president Rod Wood told reporters a year ago that all aspects of the organization's brand were subject to potential change. Now, in subtle ways, change is starting to happen.