A report released Wednesday by the Pacific Institute shows how in a relatively modest pass at obvious waste, California could conserve more than one and a half times the amount of water used every year in Los Angeles through improvements in farm irrigation, city landscaping, more efficient appliances and plumbing upgrades. Thirty per cent of the opportunities were found in cities and the remaining seventy per cent in agriculture. The most intriguing part? The cost is a fraction of the allowance for new dams called for in the bills behind the now postponed state water bond. Click here to read the synopsis, and here for the report. Or to read why conservation is the first most universally logical step for Californians to take to insure their water supply in the future, click here to read one of the report’s co-authors, Peter Gleick, in the San Francisco Chronicle.

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