Hip hops.

A new vinyl subscription service has launched promising to pair a unique 7″ record from an emerging artist with a fitting craft beer or cider and send the lot to your door each month.

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Whether you’re into Craft Punk or Stoutkast, new music site Hurd will press a limited edition coloured vinyl 7″ each month, including two tracks exclusive to the subscription service from an artist of their choosing. First up it’s the mutant pop of Trudy & the Romance and a double A-side royal blue pressing of new single ‘My Baby’s Gone Away’.

Subscribers will have a choice of four bottles of beer or cider included in the box, sourced from an independent brewer, or there’s a tee-total vinyl-only option for anyone not keen on the brew. All subscribers will also get an in-house magazine and digital mixtape.

Check out the Hurd website for the low-down on all the offers, which begin at £17.99 per month for biannual memberships, with free shipping thrown in. What’s more, Hurl are offering VF readers 20% off the first order with coupon: TVF20. Cheers!