How many times have you circled downtown, uttering expletive after expletive because you can’t find a parking spot, you’re late, and you just forked over $20 to a surly parking attendant because you’ll officially lose your cool if you have to go around the block one more time?

Austin's current status as “up and coming” means many new businesses and people have, well, up and come here — thus compounding the public parking problem.



Funny that a couple of Californians would attempt to resolve this issue before an Austinite, but Sam Friedman and Alexander Israel of Santa Monica have spent the past three years developing the technology to end this pain in the ass, once and for all, under the start-up



The mission of ParkMe is simple: Make parking easier. ParkMe began as a website which delivers real-time occupancy and pricing information for over 25,000 parking locations in over 500 cities in 19 countries. Austin, however, is the first city to get its own free mobile app, which provides easy to read heat maps (green for vacancies, red for fat-chance) for street parking on a block-by-block basis. The data is refreshed every five minutes and is provided by the Smart Parking meters — you know, the ones that print out a sticker for your windshield.



So how did Austin get so lucky to be the first city granted a ParkMe app? “We chose Austin because it had the proper technology, and is very early-adopter and tech-savvy,” Friedman tells CultureMap. “And although there’s a small-town vibe, there are still paring problems. We thought it was an awesome mix of things; it was either San Francisco, L.A., New York or here.” Funny that a couple of Californians would attempt to resolve this issue before an Austinite, but Sam Friedman and Alexander Israel of Santa Monica have spent the past three years developing the technology to end this pain in the ass, once and for all, under the start-up ParkMe , whose app launched in Austin on Wednesday.The mission of ParkMe is simple: Make parking easier. ParkMe began as a website which delivers real-time occupancy and pricing information for over 25,000 parking locations in over 500 cities in 19 countries. Austin, however, is the first city to get its own free mobile app, which provides easy to read heat maps (green for vacancies, red for fat-chance) for street parking on a block-by-block basis. The data is refreshed every five minutes and is provided by the Smart Parking meters — you know, the ones that print out a sticker for your windshield.So how did Austin get so lucky to be the first city granted a ParkMe app? “We chose Austin because it had the proper technology, and is very early-adopter and tech-savvy,” Friedman tells CultureMap. “And although there’s a small-town vibe, there are still paring problems. We thought it was an awesome mix of things; it was either San Francisco, L.A., New York or here.”

“And although there’s a small-town vibe, there are still parking problems. We thought [Austin] was an awesome mix of things; it was either San Francisco, L.A., New York or here.” - Sam Friedman

The app was birthed out of frustration for the founders, who say they arrived late one too many times to important meetings in Santa Monica. “I probably have more road rage than I’d like to admit,” laughs Friedman.



“We realized [parking] is a universal pain — in China, Europe or here — it’s global,” Friedman says. “Parking has been an industry that’s always been hidden, yet is tremendously large. It’s such a big industry — about 30 billion dollars a year — and is ripe for improvement. The largest improvement made in the parking industry was made in 1938 when the first parking meter was invented.”



ParkMe is currently striking partnerships with downtown alliances and businesses, and eventually hopes to approach large event companies like Eventbrite, which could provide parking information alongside online ticket purchases.

“There is “There is a study that says thirty to fifty percent of traffic congestion in urban cores is caused by folks trying to find a parking space,” - Friedman