Samsung has introduced a new ad for its upcoming Samsung Galaxy Note 4, talking about how the company first introduced the Galaxy Note series in 2011 and popularized the "phablet" form factor while calling out Apple for making the similarly sized iPhone 6 Plus three years later.

The ad begins recounting the history of the Galaxy Note before talking about some of the features of the device, like multi-window multitasking and its S-Pen stylus. The ad then shows articles from online publications criticizing Samsung for releasing the original Galaxy Note due to the device's large size before showing articles praising Apple for releasing the 5.5-inch iPhone 6 Plus.

Finally, the ad shows select tweets from users criticizing Apple for releasing the iPhone 6 Plus three years after Samsung started the Galaxy Note line of devices. The commercial ends with the release date for the new device.

Samsung has continually created advertising going after Apple, its products and its fan base, famously depicting people ogling the Samsung Galaxy S2 while waiting in line outside an Apple Store for the newest iPhone mode. More recently, Samsung published a series of web ads poking fun at Apple's September 9 special events and rolled out a "Wall Huggers" ad campaign that pokes fun at the iPhone's battery life.