It’s really amazing how poorly Joe Biden’s official campaign launch has gone today. We mean, really, really badly.

all right well it's been fun I guess pic.twitter.com/tkukZyw2zB — Seth Mandel (@SethAMandel) April 25, 2019

As Seth Mandel points out, Barack Obama neglected to endorse Biden, but celebrity porn lawyer Michael Avenatti did. The progressive Justice Democrats had a tweet ready to go highlighting his voting record. Anita Hill is not impressed that Biden waited until this month to call her to express his regrets over the Clarence Thomas hearings, and now we’re learning that the family of Heather Heyer, the counter-protester killed in Charlottesville, wasn’t told she was going to be the centerpiece of Biden’s roll-out video. Oops.

The only way this launch could have gone worse for Biden is if he took a DNA test. — Stephen Miller (@redsteeze) April 25, 2019

Seriously? It never occurred to anyone on the campaign to check with Heyer’s family before using her in a campaign ad?

Joe Biden did not tell Heather Heyer’s mother that he would be invoking her daughter’s murder in his campaign launch video. “I wasn’t surprised,” Bro told @TimTeeman. “Most people do that sort of thing. They capitalize on whatever situation is handy.” https://t.co/pOo0qFNvBU — Scott Bixby (@scottbix) April 25, 2019

Joe Biden didn’t even have the decency to tell Susan he would invoke her loss to further his campaign. Gross. https://t.co/J5qYwFjh5O — Anarchist Black Cross/Antifascist Action Nashville (@NashvilleABC) April 25, 2019

It's almost like Biden has trouble with respecting women's boundaries. https://t.co/8D10ANXlf6 — a snack toting mammal ?️‍? (@disco_socialist) April 25, 2019

HOW IS HE SO BAD AT THIS https://t.co/fdbOegItG3 — Lindsay Gibbs (@linzsports) April 25, 2019

For what should be a polished campaign team, it all seems a little sloppy https://t.co/HTSkXA1lLQ — PJ Atkinson (@NerdNeuro) April 25, 2019

This just seems like a common courtesy @JoeBiden https://t.co/EmWILTFhmZ — Rebecca B (@bazylitch) April 25, 2019

Classy move, Joe. Already racking up the gaffes and we're not even out of day 1. https://t.co/qbpwjV4qQj — Call me MrAnthrope ?? (@Nalienation) April 25, 2019

One has to wonder if Biden's own team is even trying to sabotage him https://t.co/DEEKEthzhq — Queen of AnCapistan (@syd_viciously) April 25, 2019

This. More than anything, THIS is why Biden’s launch was trash. https://t.co/bcZFFXHJwy — SuperGrover (@fuzzlaw) April 25, 2019

If you guys make this man the nominee, I will never forgive you, ever. https://t.co/2hQzeGElol — ɖɛɮօʀǟɦ (@sunoppositemoon) April 25, 2019

Heather Heyer’s mom is such an impressive, principled person who does honor to her daughter’s memory. She is more gracious about Biden than he deserves. https://t.co/fYlF24STaT — Amélie #MedicareForAll (@MaximalistaC) April 25, 2019

He didn’t need to get permission to exploit her death for his campaign launch, but would it have been too much to ask to give her family even a heads up? Or did it just never connect in his mind that these are real people and not political props?

Related: