Times Now reporter Arvind Muniswami, who has been extensively covering Rahul Gandhi’s sister, Priyanka Gandhi Vadra’s campaign in Amethi, created a flutter today when he accidentally mentioned, “With cameraperson Atul Baskarbe, this is Arvind Muniswami for Priyanka Now,” at the end of his news report. It was only after he saw the report on TV did Arvind realize his gaffe.

“Well, this was bound to happen someday or the other. Given how ridiculously we have been covering only Priyanka for a few weeks now, following her everywhere and reporting her every move as earth-shattering news, I’m not surprised that I ended up saying what I said. In fact, I would’ve been more surprised, had this taken longer. The best part is, we’re so lost in covering her, that I didn’t even realize it, until I saw the footage,” Arvind said.

“For a few weeks, the only words I’ve been saying..err make that parroting..are ‘Priyanka Gandhi today, launched a scathing attack on BJP Prime Ministerial candidate Narendra Modi’ or ‘As you can see, Priyanka Gandhi there, tearing into into Narendra Modi’ or ‘Well, that was Priyanka Gandhi, bravely standing up for her brother and husband and defending her family by taking Narendra Modi head on.’ Such being the case, it is hardly a shock that every second word in my conversation has become Priyanka,” Arvind sighed.

“It is beyond ridiculous, yaar. I was speaking to my wife in Chennai the other day and I don’t even remember what I spoke. But according to her, all I did was gush about Priyanka and how awesomely she hit back at Modi. My wife hung up and has been very upset with me. She hasn’t been talking to me ever since. I’ve to go back and explain to her that I really don’t have any crush on Priyanka. Anyway, see you later! Back to reporting now. Priyanka Now beckons! AAARGH! SHIT! Times Now! Sorry! Times Now,” Arvind signed off, cringing.

CNN-IBN editor-in-chief Rajdeep Sardesai was the first to react, posting a “new low in journalism” tweet within seconds of the news breaking out. Meanwhile, the Aam Aadmi Party too has been quick to slam Times Now editor-in-chief Arnab Goswami on the issue. AAP founder Arvind Kejriwal released a video in which he said that he tried contacting Arnab but couldn’t reach him even after multiple attempts. In the video, Kejriwal is seen grilling an empty chair, asking it 17 questions.