It’s raining gifts in the Bengali newspaper wars. And gone is the age of free flasks, timepieces and tee-shirts to woo subscribers.

Ei Bela (the moment), the soon-to-be-launched tabloid from the Ananda Bazaar Patrika group (which also owns The Telegraph and ABP News) to counter The Times of India group’s morning broadsheet Ei Samay (Times Now), is rolling out Apple iPods, laptops, smartphones, iPod Touch, SUVs and—wait for it—Harley Davidson motorcycles.

Also read: Times, Telegraph and the Bengali paper wars