MANILA - Lucky Me! instant noodles is once again the top consumer brand for Filipinos, overtaking Nescafe, results of a study released Thursday showed.

Lucky Me! reaches 98 percent of Filipino homes and is bought by consumers 40 times in a year, on average, according to Kantar Worldpanel's 2015 Brand Footprint.

The noodle brand got 871 million consumer reach points, compared to second-placer Nescafe which had 59 million.

Consumer reach points measure how many households are buying a brand and how often it is purchased.

Surf detergent, Great Taste coffee, and Palmolive shampoo rounded out the top five.