Grover and OST Announce Partnership to Develop Blockchain-Powered Loyalty for Subscribing to Technology Products

Grover makes technology accessible to everyone, by enabling people to subscribe to tech products monthly instead of buying them.

Today we welcome Grover as our latest Partner Company.

Grover, the leading Berlin based tech products subscription service provider, has entered into a strategic partnership with OST in order to develop a Blockchain based Loyalty program by leveraging OST technology and the OpenST and OpenST Mosaic Protocols.

Michael Cassau, Founder and CEO of Grover discuss the partnership with Jose Mota on the OST LIVE podcast series:

Founded in 2015, Grover makes technology accessible to everyone, by enabling people to subscribe to tech products monthly instead of buying them or financing them. Grover has raised total funding of €41m to date as they have scaled the business and market helping consumers prioritize access over ownership to access the technology they need and want. In addition to direct online subscriptions, Grover has partnerships with several large retailers including the MediaMarkt Saturn Group, Europe’s leading consumer electronics retailer to ensure more consumers have access to this groundbreaking service. Through partners Grover’s service is also available at the POS allowing customers to take their rental tech home right away.

Grover already disrupts the traditional tech retail market by redefining ownership through making products available to consumers on a subscription basis and aims to further differentiate by openly embracing the opportunity presented by Blockchain. Traditionally loyalty points are not physically and directly owned by end-consumers, but blockchain based loyalty tokens enable digital communities to be formed around brands that customers love.

OST powers blockchain economies for forward thinking businesses. OST’s easy to use APIs, SDKs, dashboards, wallets, and protocols provide everything companies like Grover need to integrate Branded Tokens into their apps.

Loyalty is an ideal use case for taking advantage of the unique technological ability of blockchain to place the ownership of a valuable digital item into the hands of an end-consumer. Companies like Grover can leverage OST products and expertise to build strong communities around their own branded blockchain based loyalty points.

Grover plans to launch an OST-powered Branded Token in 2019.