india

Updated: Oct 20, 2014 20:07 IST

A generous boss in Gujarat has given 1,200 of his workers new cars, deposits for flats and lakhs of rupees worth of diamond jewellery as rewards for loyalty.

The diamond merchant from the city of Surat presented the lavish gifts to the employees in a ceremony on Sunday, ahead of Diwali.

The presents, including those for the workers' wives, were part of Savjibhai Dholakia's company loyalty programme worth Rs 50 billion.

"We have rewarded those employees who have contributed to the development of the company over the years," Dholakia, chairman of Hari Krishna Exports, told AFP on Monday.

"They have sacrificed their family lives for the progress of the firm and hence they deserve the reward," Dholakia said from Surat, a diamond polishing and export hub.

Most employees receive presents of some kind from their bosses during Diwali, the festival of lights, but they are usually just boxes of sweets.

Dholakia's complex loyalty programme, in which employees earn points in 25 criteria, has been in place for five years - but this year the rewards have reached new heights.

"We gave apartments to 207 employees, cars to 491 and jewellery to 500 employees," Dholakia said.

"The (deposits on) apartments were given to those who did not own one," he said, while cars were given to those workers who already have their own home.

Jewellery, worth a maximum Rs 3.6 lakh apiece, was given to some employees as presents for their wives because spouses "have also contributed indirectly to the progress of the firm", he said.

Employee Gaurav Duggal said his two-odd years of working for the company had been "indescribable".

"The jewellery which they have given me is not only priceless, it shows the sentiment that the company has towards me and other employees," he told NDTV.

Dholakia's firm exports polished diamonds to 75 countries.

