Mattress springs creak and bounce while all manner of combinations of couples and threesomes - old, young and in the middle - writhe, squeak, squeal and groan to the sound of a sultry tango.

No, it's not yet another risqué advert for perfume, sexy underwear or online dating services but is, in fact, a refreshing attempt by an international charity to put the issue of HIV/Aids and safe sex back at the forefront of people's minds.

The advert, which has been released exclusively to The Independent ahead of its 'for-one-night-only' terrestrial screening on Channel 4 tomorrow night, has been created in a bid to highlight the continued importance of addressing the HIV epidemic - an issue which the International HIV/AIDS Alliance believes has fallen off the public agenda in recent years.

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The 60-second television spot, which has been described as one of the most provocative ads to be screened on British television, has already started tongues wagging amongst industry experts, and looks set to get pulses racing as well when it's broadcast at 11.45pm and 12.05am on Friday night - the only terrestrial showing it will receive.

The aim of the raunchy advert is not to shock, however, Awo Ablo, Director of External Relations at the International HIV/AIDS Alliance explains: "It's arresting. Our motivation for the advert comes from something that we've known for a couple of years now. Our polling says that people, internationally, don't care about HIV/Aids."

"We hope the advert educates in a way that it is joyful and expresses what we feel about safe sex: that it is something to be enjoyed and something that helps save lives."

Shape Created with Sketch. Ten of the most controversial adverts of all time Show all 10 left Created with Sketch. right Created with Sketch. Shape Created with Sketch. Ten of the most controversial adverts of all time 1/10 Agent Provocateur Lingerie company Agent Provocateur is famed for its raunchy adverts, but this 2001 offering - voted best cinema ad of all time - gained particular notoriety due to its star - Kylie Minogue...Sexually gyrating on a mechanical bull in her lacy undies Youtube/Agent Provocateur 2/10 Calvin Klein This sultry Calvin Klein ad featuring Hollywood star Eva Mendes was quickly banned - the main issue being that there's a flash of Ms Mendes' nipple in the clip Youtube/Calvin Klein 3/10 Renault This racy Renault advert featuring Dita Von Teese and Thierry Henry was deemed to risqué for UK daytime TV after being first aired on ITV in 2011 Youtube/RenaultUKOfficial 4/10 VIP An advert for VIP e-cigarette's triggered a number of complaints recently after the innuendo laced advert featured a young women suggestively asserting: 'I want you to get it out... put it in my mouth' Youtube/vipcigarette 5/10 Ikea Ikea's Tidy Up campaign, launched first in France in 2001 raised a few questions of taste - not least for a 30 second clip showing a child playing with a vibrator as if it were a toy rocket Youtube/Ikea 6/10 Ford Ford's ad for its SportKA made it to British TV in 2003 but was soon banned after numerous complaints from animal rights activists - it shows a pigeon being bashed by the car's bonnet 7/10 Skin Skin This hilarious Argentinian condom ad shows a young man disguise the fact he has just whipped out a condom when his partner's father walks in by putting it in his mouth and blowing a bubble Youtube 8/10 Ann Summers Ann Summers' online only ad titled 'Flick Your Bean' showed a naked girl crawling along the floor...flicking a bean Youtube/annsummersuk 9/10 Zazoo Another condom advert, this time from Belgium, has been widely lauded as one of the most controversial of all time - it shows a young boy screaming in a supermarket because he wants some sweets, before bringing up the face of his disappointed father along with the words 'use condoms' 10/10 Volkswagen Volkswagen attracted a storm of criticism in 2005 after an apparent ad for its Polo car appeared online. The clip shows a suicide bomber detonating outside a coffee shop, but the car stays in tact. It was soon revealed that the ad in fact had nothing to do with Volkswagen and was instead a spoof made by advertising creatives Lee Ford and Dan Brooks 1/10 Agent Provocateur Lingerie company Agent Provocateur is famed for its raunchy adverts, but this 2001 offering - voted best cinema ad of all time - gained particular notoriety due to its star - Kylie Minogue...Sexually gyrating on a mechanical bull in her lacy undies Youtube/Agent Provocateur 2/10 Calvin Klein This sultry Calvin Klein ad featuring Hollywood star Eva Mendes was quickly banned - the main issue being that there's a flash of Ms Mendes' nipple in the clip Youtube/Calvin Klein 3/10 Renault This racy Renault advert featuring Dita Von Teese and Thierry Henry was deemed to risqué for UK daytime TV after being first aired on ITV in 2011 Youtube/RenaultUKOfficial 4/10 VIP An advert for VIP e-cigarette's triggered a number of complaints recently after the innuendo laced advert featured a young women suggestively asserting: 'I want you to get it out... put it in my mouth' Youtube/vipcigarette 5/10 Ikea Ikea's Tidy Up campaign, launched first in France in 2001 raised a few questions of taste - not least for a 30 second clip showing a child playing with a vibrator as if it were a toy rocket Youtube/Ikea 6/10 Ford Ford's ad for its SportKA made it to British TV in 2003 but was soon banned after numerous complaints from animal rights activists - it shows a pigeon being bashed by the car's bonnet 7/10 Skin Skin This hilarious Argentinian condom ad shows a young man disguise the fact he has just whipped out a condom when his partner's father walks in by putting it in his mouth and blowing a bubble Youtube 8/10 Ann Summers Ann Summers' online only ad titled 'Flick Your Bean' showed a naked girl crawling along the floor...flicking a bean Youtube/annsummersuk 9/10 Zazoo Another condom advert, this time from Belgium, has been widely lauded as one of the most controversial of all time - it shows a young boy screaming in a supermarket because he wants some sweets, before bringing up the face of his disappointed father along with the words 'use condoms' 10/10 Volkswagen Volkswagen attracted a storm of criticism in 2005 after an apparent ad for its Polo car appeared online. The clip shows a suicide bomber detonating outside a coffee shop, but the car stays in tact. It was soon revealed that the ad in fact had nothing to do with Volkswagen and was instead a spoof made by advertising creatives Lee Ford and Dan Brooks

The tongue-in-cheek ad is a world away from the terrifying 'don't die of ignorance' slots of the 1980s. "We should remember that the majority of young people weren't alive when those shocking adverts appeared," Ablo says. "At the time we not only saw those adverts but we also saw people going from being healthy to being emaciated walking skeletons."

"Our aim now is to unite people in fighting against this disease and we acknowledge that most young people haven't seen those frightening adverts and have a different experience of HIV/Aids."

The advertisement for the charity directs viewers to visit the 'Come Together' campaign website which encourages people to pledge money and support Aids-related causes.

The advert has already caught the attention of industry experts including Jo Hodges, who is Head of the Advertising Faculty at London College of Communication: "Historically the advertising campaigns surrounding AIDS only appeared to target the gay community."

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"However, the Come Together ad shows couples of every sexual orientation enjoying sex from every angle and in turn produces what I think is one of the most provocative ads I have ever seen."

"This is a welcome and urgently needed departure that doesn't feel reproachful. Instead it is an open celebration of the joys of safer sex that targets people of all different ages, sexual orientations/preferences and genders."

The International HIV/AIDS Alliance, which carries out educational and medical work in around 40 countries across the world, has never before screened an advert, something that has changed because the polls the organisation were doing were consistently showing that the subject was not on the public agenda.

"People think it has generally gone away globally," says Awo Ablo.

"That is partly a good thing, because people have heard the good stories that people can lead a healthy life with good care. But the real frustration is that there's still a massive problem."

You can find out more about the campaign, or donate, here