Marketing, being fueled by advances in technology, is rapidly changing, especially in such technology-based spheres as blockchain and ICOs. We decided to take an informed guess in order to detect trends that will continue to grow in the future.

1) The visual

Great visual presentation seems to be something that will never be out of vogue, and this fact is relatively easy to explain. Every man and his dog knows that people respond to visual information much better than they do to plain text, so it comes as no surprise that content with visuals gets 94% more views. Therefore, creating a pleasant and transparent design is an essential step towards running a successful marketing campaign. Blog entries without pictures, tweets without infographics, white papers without charts and tables, ICO announcements on Bitcointalk without clear illustrations, all this simply won’t work. Visual content as well as visually-based media have long been and will remain the pivotal form of digital marketing. Or, to put that in the form of a famous meme:

P. S.: To learn more about promoting your thread on Bitcointalk, read our article 5 Ways to Promote Your Bitcointalk Thread.

2) The Interactive

Pictures are necessary, but not sufficient. Nowadays, rapidly advancing technology allows you to create new types of visual content that are way more appealing to users than ordinary pictures and even infographics. GIFs and videos, while hardly being new at this point, are still widely used. But what is already visible on the horizon, and rapidly approaching, are new media as live videos, ephemeral content, and augmented and virtual reality. Digital marketing managers have already started to implement them, and are only going to do so more and more for the foreseeable future: it is expected that the use of live videos and AR and VR will increase 15-fold and 20-fold, respectively, by 2021.

3) Artificial Intelligence

While it’s still in its preliminary stages, Artificial Intelligence has already been used in cryptocurrency marketing for a variety of purposes, from chatbots to ad targeting to predictive analytics. It is not crystal clear how exactly things will be developing in the future, but what we know full well is that no other marketing technology is expected to show such impressive year-over-year growth as AI.

4) Roadshows

It may seem that everything has gone completely digital, but no, not yet. Real-life encounters still play a crucial role when promoting your product, and for this reason, roadshows occupy their niche and remain a great way to present your ICO, attract investors, and interact face-to-face with other members of the crypto community. Also, they allow you to get some valuable and immediate feedback, which otherwise you may never obtain.

5) Community Management

Sound online community management is an important part of any marketing campaign. This is especially true for blockchain projects, and this trend is unlikely to halt in the future. As Jenny Goldberg said in her interview, community is one of the three main components of any crypto project. Managing channels like Telegram, Bitcointalk, Reddit, and Medium and nurturing an active community there, is the key to the success of your project whether now or in the future.

FINAL THOUGHTS

What conclusions can be drawn? Well, it seems that whatever new cutting-edge technologies marketing, particularly in the sphere of ICOs, will be adopting, the ultimate goal will be the same: create engaging content that will allow you to quickly build personal rapport with users.

At AssetRush we stay at the cutting-edge of token marketing, so be sure to reach out to us to get some professional assistance.