Marc Benioff, Co-CEO of SalesForce speaking at the WEF in Davos, Switzerland on Jan. 22, 2019.

Salesforce co-CEO Marc Benioff is calling for the establishment of a "new capitalism" that's paid for in part by taxing billionaires like himself.

In an op-ed in The New York Times published Monday, Benioff said businesses should focus less on profits and more on their impact on society, while using their power to help advance important causes, like the creation of a national privacy law and fighting climate change.

To achieve these goals, Benioff proposed a new system that "includes higher taxes on the wealthiest among us."