The number of times this article was shared on Twitter and Facebook.

Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

We pulled two lists from our database of 9.9 billion keywords:

Top 100 most searched keywords in the US

Top 100 most searched keywords Worldwide

Top 100 Google search queries in the US (as of 2020)

Unsurprisingly, this list is almost entirely dominated by branded searches. But we’ve decided to leave the list as is so you can see the full picture.

# Keyword Search Volume Return Rate 1 facebook 151,500,000 11.85 2 youtube 142,200,000 6.99 3 amazon 87,440,000 4.92 4 gmail 71,240,000 5.92 5 google 63,840,000 4.62 6 weather 43,400,000 5.63 7 ebay 41,010,000 4.96 8 yahoo 39,170,000 8.78 9 walmart 31,970,000 2.9 10 yahoo mail 31,880,000 6.77 11 google translate 31,640,000 5.7 12 google maps 30,560,000 4.05 13 craigslist 27,140,000 4.52 14 netflix 26,860,000 3.55 15 google docs 25,100,000 5.46 16 translate 23,520,000 5.68 17 home depot 22,040,000 2.84 18 news 19,110,000 9.63 19 fox news 19,060,000 9.28 20 calculator 17,790,000 5.04 21 usps tracking 17,650,000 3.56 22 cnn 17,330,000 7.61 23 hotmail 17,020,000 6.42 24 google drive 16,810,000 4.35 25 maps 15,830,000 3.52 26 paypal 15,700,000 2.65 27 lowes 14,580,000 2.76 28 instagram 14,350,000 2.61 29 msn 14,030,000 13.11 30 amazon prime 13,980,000 2.71 31 target 13,880,000 2.4 32 espn 13,160,000 6.32 33 zillow 13,120,000 2.89 34 bank of america 12,850,000 4.42 35 wells fargo 12,690,000 4.47 36 twitter 12,510,000 3.43 37 google classroom 12,470,000 4.98 38 indeed 12,290,000 3.52 39 best buy 11,700,000 2.09 40 speed test 10,950,000 3.01 41 linkedin 10,880,000 2.85 42 aol mail 10,780,000 10.99 43 hulu 10,760,000 2.44 44 you tube 10,740,000 5.01 45 pinterest 10,640,000 3.16 46 trump 10,500,000 10.29 47 nba 10,390,000 9.98 48 roblox 9,930,000 4.84 49 capital one 9,720,000 3.37 50 traductor 9,660,000 8.36 51 nfl 9,650,000 6.4 52 facebook login 9,470,000 6.21 53 costco 9,400,000 2.42 54 youtube to mp3 8,510,000 3.85 55 ups tracking 8,420,000 2.57 56 chase 8,390,000 4.29 57 kohls 8,220,000 2.62 58 reddit 8,220,000 3.88 59 google flights 7,870,000 4.32 60 american airlines 7,750,000 2.43 61 bing 7,650,000 5.92 62 etsy 7,520,000 2.71 63 twitch 7,400,000 3.19 64 dominos 7,380,000 2.12 65 airbnb 7,280,000 2.23 66 spotify 6,940,000 1.84 67 fedex tracking 6,900,000 2.56 68 nfl scores 6,660,000 6.49 69 restaurants near me 6,590,000 2.28 70 macys 6,550,000 2.75 71 aol 6,530,000 10.88 72 google scholar 6,500,000 4.72 73 pizza hut 6,470,000 2.03 74 women’s world cup 2019 6,270,000 1.71 75 usps 6,190,000 2.21 76 expedia 6,110,000 2.5 77 discord 6,010,000 2.39 78 credit karma 6,000,000 2.32 79 outlook 5,970,000 2.94 80 southwest airlines 5,710,000 2.23 81 verizon 5,670,000 2.03 82 walgreens 5,660,000 1.95 83 harbor freight 5,560,000 2.23 84 entertainment 5,400,000 5.53 85 pandora 5,400,000 2.78 86 bed bath and beyond 5,370,000 1.94 87 united airlines 5,280,000 2.14 88 turbotax 5,110,000 1.8 89 facebook log in 5,090,000 5.24 90 google news 5,080,000 8.52 91 amazon prime video 4,950,000 2.61 92 sports 4,930,000 3.78 93 wayfair 4,880,000 2.04 94 fb 4,830,000 12.6 95 solitaire 4,830,000 11.74 96 autozone 4,800,000 2.06 97 ikea 4,800,000 1.89 98 timer 4,790,000 4.76 99 spanish to english 4,780,000 4.42 100 xfinity 4,730,000 2.46

Sidenote. We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. Here’s We removed allqueries from this list. What you see above are the top 100 “clean” search queries. Here’s the raw, uncensored list for those that want it. (You’ve been warned!)

Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

Search volume

Search volume shows how many times a given keyword gets searched for in Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

Return Rate

Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

But Return Rate is very useful when comparing two keywords.

For example, the keyword “spotify” has RR 1.84, which means that people rarely search for that keyword again. (Probably because they were looking to download this app or learn what it is.)

On the other hand, “facebook” has RR 11.85, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and Google it each time they want to access it.)

Learn more about search volume & Return Rate here.

Top 100 Google search queries around the World (as of 2020)

I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country on this list.

# Keyword Search Volume 1 youtube 1,363,700,000 2 facebook 1,189,200,000 3 gmail 562,900,000 4 google 483,300,000 5 hotmail 349,600,000 6 amazon 275,300,000 7 whatsapp web 259,800,000 8 translate 201,100,000 9 traductor 194,300,000 10 google translate 192,000,000 11 netflix 176,700,000 12 fb 170,700,000 13 ютуб 158,500,000 14 yahoo 157,100,000 15 instagram 148,900,000 16 вк 140,500,000 17 google maps 129,200,000 18 ebay 123,300,000 19 maps 116,100,000 20 yt 114,500,000 21 yahoo mail 113,400,000 22 outlook 83,900,000 23 twitter 80,860,000 24 you tube 78,740,000 25 tradutor 78,720,000 26 whatsapp 68,350,000 27 roblox 67,260,000 28 weather 65,910,000 29 olx 62,680,000 30 переводчик 62,020,000 31 pinterest 59,500,000 32 paypal 53,620,000 33 google drive 52,220,000 34 le bon coin 50,190,000 35 aliexpress 49,660,000 36 face 47,550,000 37 linkedin 45,280,000 38 news 44,690,000 39 you 44,040,000 40 msn 43,950,000 41 يوتيوب 41,710,000 42 g 41,540,000 43 traduction 41,240,000 44 google traduction 40,830,000 45 bbc news 40,650,000 46 facebook login 40,160,000 47 walmart 39,760,000 48 speed test 39,190,000 49 фейсбук 38,810,000 50 twitch 38,720,000 51 google docs 38,520,000 52 ikea 38,030,000 53 booking 37,720,000 54 friv 36,250,000 55 airbnb 35,980,000 56 одноклассники 35,330,000 57 y 35,090,000 58 nba 33,400,000 59 calculator 33,230,000 60 indeed 32,980,000 61 яндекс 32,480,000 62 banco de venezuela 32,360,000 63 facebook entrar 31,820,000 64 amazon prime 31,300,000 65 google tradutor 30,860,000 66 youtube to mp3 30,850,000 67 mercado libre 30,740,000 68 speedtest 30,280,000 69 uol 29,790,000 70 mercado livre 29,670,000 71 craigslist 29,240,000 72 spotify 28,770,000 73 traduttore 28,700,000 74 facebook iniciar sesion 28,430,000 75 flipkart 28,340,000 76 google scholar 27,800,000 77 f 27,790,000 78 globo 27,460,000 79 home depot 27,170,000 80 skyscanner 26,230,000 81 google map 25,790,000 82 cnn 25,150,000 83 çeviri 24,730,000 84 discord 23,250,000 85 youtube mp3 22,990,000 86 steam 22,610,000 87 ebay kleinanzeigen 22,320,000 88 irctc 22,040,000 89 ryanair 21,840,000 90 cricbuzz 21,560,000 91 libero mail 21,540,000 92 onet 21,540,000 93 wp 21,440,000 94 google classroom 21,320,000 95 meteo 21,150,000 96 fox news 20,940,000 97 translator 20,890,000 98 groupon 20,660,000 99 trump 20,500,000 100 badoo 20,310,000

You can see that, as with our list of US queries, most of the top global queries are branded.

However, there are some brands that don’t make an appearance on the US list including WhatsApp, AliExpress, Friv, and Ryanair. This makes sense, as none of these are US-based companies.

There are also lots of searches for translation tools.

# Keyword Search Volume 1 translate 201,100,000 2 traductor 194,300,000 3 google translate 192,000,000 4 переводчик 62,020,000 5 traduction 41,240,000 6 google traduction 40,830,000 7 google tradutor 30,860,000 8 traduttore 28,700,000

If we sum the search volume from these keywords, we get almost 800,000.

That means more people are searching for translations on Google than for Amazon and Hotmail combined.

Top 100+ Google search queries for 188 countries

Looking to see more than the top 100 Google searches?

Go to Ahrefs’ Keywords Explorer, choose Google as the search engine, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country, sorted by monthly search volume in descending order.

Need to see the most searched keywords in another country?

Hit the dropdown and choose one of the 188 countries in our database.

We also show SEO metrics like Keyword Difficulty (KD), Clicks, CPC, and Parent topic for each keyword.

To see the current top-ranking pages for any query, hit the SERP button.

Top Google searches in YOUR niche (as of 2020)

Did you know that you can use the keyword ideas reports in Keywords Explorer to find the most popular searches on any topic?

For example, if you search for “Netflix” and go to the “Phrase match” report, there are over 2.5 million keyword ideas—sorted by monthly search volume.

How is this useful?

Imagine that you run a movie reviews website. You could filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.

If you then add a Keyword Difficulty filter into the mix, you can narrow down the report to find the easiest topics to rank for.

Fancy doing some keyword research for your site?

Try Keywords Explorer for 7 days for $7.