You can now pay for a cuddle if you’re feeling stressed Britain’s first cuddling agency is recruiting staff to provide snuggles to clients such as unloved politicians, stressed executives or the […]

Britain’s first cuddling agency is recruiting staff to provide snuggles to clients such as unloved politicians, stressed executives or the bereaved.

Kitty Mansfield, 58, started BeCuddled in the hope of emulating the success of cuddle agencies in America and to offer comfort to those that really need a hug. An hour of cuddling will cost you £50 or you can get a “dusk-to-dawn snuggle” from 10:30pm to 7am for £450.

No sexual element

Mansfield, a holistic therapist from West London, has been providing cuddle packages for the last three years and insists there is no sexual element.

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“The whole point of this service isn’t sexual, it’s trying to reclaim touch. For the sceptics I say, ‘If you’re lucky enough not to need a cuddle then good for you, but why would you deprive people who don’t have a special someone of the great health benefits that come from touch?’ It’s like saying these people aren’t worthy of being touched,” she told the Sunday Times.

The cuddling agency provides training to prospective cuddlers and has strict cuddling guidelines.

If you have worked in the sex industry within the last 12 months you cannot be a cuddler and a cushion must be placed between the pelvic areas of the cuddler and client during sessions.