Google has plenty to be ashamed about from the last twelve months: the company has got a lot of things wrong in the last few years and consumers are justifiably both angry and suspicious of the amount of data Google holds about them, where it got that data and what it plans to use it for. But if Microsoft wants to have an open, honest debate on the merits of privacy - not to mention anti-trust - it should do so in the public square, and not hide behind "initiatives" that fail to adequately disclose their relationship with the mother ship.