NHK (Japan Broadcasting Corporation) and Sharp Corporation have jointly developed an 85 inch LCD TV set compatible with Super Hi-Vision, a next-generation television broadcast format. This is a ‘world first’ for a direct-view display. NHK began R&D into Super Hi-Vision, which has a dramatically higher resolution than current HDTV, in 1995 and aims to begin trial broadcasts in 2020. With approximately 33 megapixels (7,680 [H] x 4,320 [V] pixels), or 16 times the resolution of HDTV, Super Hi-Vision will offer powerful, life-like image reproduction.Under the joint development, Sharp’s UV2A*2 LCD technology was used to create for the first time in the world a direct-view LCD compatible with the unprecedentedly high display performance of Super Hi-Vision. The flat-panel display will be shown to the public at NHK’s Science & Technology Research Laboratories in Tokyo from May 26 to 29, 2011. NHK already demoed Super Hi-Vision at the IBC in Amsterdam and at other trade shows.