By Daniel Arbizu on February 8, 2018

Learn how to use Google Analytics to build custom audiences for all users, goal conversion, and land page visitors. These custom audiences can be used and targeted in AdWords.

In order to use audiences in AdWords you will need to have your Google Analytics connected with your AdWords account. This step by step tutorial will guide you through your first audience creations.

View audiences in the new audiences tab

Go to admin

Select audience definitions in property column

Enable remarketing / Create your first audience

Add Destinations

Enable the audience

You can create an AdWords campaign

Now you have “all users” / Let’s make an audience from goal conversions

Select create new audiences / Users who completed a goal conversion

Select goal, audience duration, & name

Add destinations & publish

Now you have a goal audience

Let’s make an audience for people that visit a landing page

Select users who visited a specific section of my site

Select edit icon

Enter your landing page URL extension & select apply

Name the audience & select next step

Add destinations & publish

Now you have a landing page audience