We all know that Apple is one of the most ubiquitous technology companies in the world, but the iPhone is still growing in popularity in the UK. According to the new report from market observers Kantar, the new iPhone XR model is the most popular mobile phone in the country. Since hitting the market in September, it became the best-selling model in its first three months.

What’s appealing about the XR is that you get some of the most state-of-the-art features at a reasonable price. It has the fast A12 Bionic chip with 3GB of RAM and the same camera system as the more premium models. The phone has much of the same hardware.

Apple also claims that the phone has the longest battery life of any of its products, with 2,942mAh of capacity. It also has a 6.1-inch display liquid retina screen. But one of the most intriguing features is that it is water and dust resistant. You can actually put the phone in one meter of water for up to half an hour.

What makes XR best?

The features and reasonable price of the XR have many people upgrading from older models. Less than one percent of people who purchased the iPhone XR upgraded from the iPhone X. The majority of consumers who bought the new device upgraded from older phones or switched to Apple from another company. On the other hand, 16 percent of iPhone XS and XS Max buyers upgraded from the iPhone X. One reason why upgrading is so popular is that Apple offers its customers good deals on upgrades as a way to keep their business and lessen temptation from competitors.

Though Apple has more than half of the market share of mobile phones in the UK, they are not as popular in the rest of Europe. Releasing a cheaper phone is one way to gain customers in the rest of the continent, but in Spain and Italy Samsung has greatly increased in popularity. Apple takes up just 20 percent of Europe’s market while Android dominates 79.3 percent of all sales in Europe’s biggest economies. According to specialists at the website MoneyPug, which is used to find mobile phone deals, iOS has decreased it still takes up 49 percent of the market share in the UK.

Apple products do not sell as well in China as it does in the UK, but the iPhone XR made it on the top ten best-selling devices. Considering there is competition from Chinese companies like Huawei and Xiaomi, this is pretty impressive. One reason that it sold so well is that the price difference between Apple and domestic products reduced, falling 2 percent against a market rise of 5 perfect. Not only did this help Apple in general, but it also sold many iPhone XRs.

To increase sales in Europe and Asia, Apple has been releasing phones at reasonable prices. They’re hoping that this will encourage consumers with more price points. Initially, they didn’t think the iPhone XR wouldn’t sell very well. Apple scaled back production of its most affordable iPhone because demand was lower than expected, but sales increased as consumers responded to the lower price.

The XR made up 39 percent of all iPhone sales in the final three months of last year while other models accounted for 25 percent. As for Samsung, the Galaxy S10 accounted for 49.4 percent of their sales while the S10 Plus took 42.8 percent, and the S10e 8% percent. Since the sales of the S10e are expected to increase, it is expected to affect the sales of the iPhone XR.

While the iPhone XR has been successful, only time will tell if it will continue to sell. Now that Apple has sold many copies of a less expensive phone, they may choose to produce cheaper smartphones. The phone is popular in both the UK and the US, but they hope it will get more popular in the rest of Europe as word gets out about its price and features. If this is any indication of what’s to come, it will likely become more popular in the rest of Europe as well, despite Samsung’s domination of the market.