…That is the question!

“If the Saints are called “Mormons,” then I am a “Mormon;” and I do not feel that I live any life or have any existence but that of a Saint.” ~Elder Amasa M. Lyman, Delivered in the Bowery, Great Salt Lake City, July 12, 1857

This is one of the thousands of quotes boasting of being a “Mormon”. Let’s not forget the #ImAMormon campaign that costs millions of tithe dollars. So this begs the question,

“Why the sudden rebrand (that’s not even a rebrand, but more like a bully telling the schoolyard not to call them a bully.)?” ~The Jack Mormon

Being as connected to Sky Papi and right as any prophet, here are my thoughts on the matter.

The Butt of the Joke

Tony Award-winning, The Book of Mormon Musica! lIf you haven’t seen it, I highly encourage you to. It is so so smart and yet so so silly. Absolutely brilliant use of the comedic arts. If you have seen it, you may have noticed an advertisement in your Playbill.

Here’s the one I saw:

Here are a couple new ones (Note the trope PR):

“See! We’re totally multicultural and in no way racist. Don’t worry, we already removed all those pesky racist passages in this book we’re passive-aggressively trying to shove down your throat!” ~Mormon Propaganda Machine

Every time this musical plays, the cult spends its member’s tithing on these ads. Between this and their South Park episodes, they are pulling back the curtain for the public in a big way. The cult has managed to keep a Disney-esque profile for the last few decades (since they released the ban on black men holding the priesthood).

“The cult is attempting to move away from the term Mormon in the next few generations for a few pretty obvious reasons. Plays and jokes like these attract negative attention to their corporate organization, but I think the bigger reason is more nefarious.” ~The Jack Mormon

Stop. Obfuscate, and Follow the Profit!

All of the old literature and history and records use the term “Mormon”. If they can completely disassociate from the term in a few generations, they can more easily obfuscate that history further.

NERD ALERT: I’m about to talk about algorithms, bear with me.

As they disassociate from the tag “Mormon” in all its forms, they will not come up in searches related to these important books on their own history:

…to name a few. What is important is that if they can distance themselves from their incredibly ugly past, they can continue to grow outside of America. We, the American Public, have allowed this cult to fester to a point of guilt-tripping Kenyans into paying them 10% of their Gross Anual Income.

The Mormon cult has always been a pyramid scheme. Joseph Smith was no stranger to defrauding his neighbor.

…but if they can move away from the term “Mormon” in a few decades they can evolve again, as they have several times before when the public puts them in the spotlight.

Just as they distanced themselves from the Polygamist Mormons, they will distance themselves once more, this time from the “White American Mormon” to the more global and inclusive “Church of Jesus Christ of Latter-day Saints” (or better yet the boastful and delusional title of “Saint”).

It is our responsibility, as people who have pulled back the curtain, to continue to shine a light on this cult’s inhumanities, lies, and injustice. Today over a million people, living, have come out of the cult. I have hope that most of the reasonable people can be reasoned with. I was once fooled, and so were you.

In the meantime…

Keep on sinning, Sinners!