Another week, another sit-down with WIRED Executive Editor Joe Brown as we hash out the details surrounding Apple News and how it changes the world of online publishing. We’re also joined by WIRED’s director of audience development, Eric Steuer, to chat about the recent release of iOS 9, the first version of iOS to allow ad blocking.

Podcast

We get into the technical nitty-gritty of how we ourselves at WIRED are publishing on Apple News, taking content originally intended to be web-native and crafting them for Apple’s new platform. As it turns out, Apple News depends on Markdown, a format originally developed by Apple aficionado John Gruber to create easy-to-read, easy-to-write documents that translate well into HTML. In short, our method turns HTML into Markdown for easy transport into Apple News.

Have a question or feedback for Webmonkey? I’m WIRED software engineer @whyisjake. If you want to pitch Joe on a great app for WIRED you can find him on Twitter at @joemfbrown. Eric Steuer’s verified twitter account is here @eric_steuer.