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As the NFL continues to make games more fun for the fans in the stands, the league is allowing teams to encourage fans to make more noise.

In the past, the league has frowned on attempts by the home teams to rile up their fans to make noise, on the theory that it’s unfair to the road team’s offense to create an atmosphere so loud that they can’t call out their signals. But according to the Associated Press, the NFL is now allowing teams to use video scoreboards to encourage crowd noise at all times.

The league has also said teams can use audio to encourage crowd noise until 20 seconds remain on the play clock. In the past, any audio used to encourage crowd noise had to stop with 30 seconds left on the play clock.

Although TV ratings are very strong, the NFL is concerned that fans are increasingly choosing the home experience over the stadium experience and has been looking for ways to make fans enjoy attending games more. The league is also requiring teams to put cameras in the locker rooms to give fans in the stadium the opportunity to see what goes on before the game and at halftime, and home teams are required to show the best replay angles in the stadium video boards for all plays that may be reviewed.