The idea hasn't gone down well with the hipster rich society. One person took to Facebook, calling the idea, "the biggest spoonful of sh*t I've ever seen".

"People in this city are literarily surviving on a few dollars a day and some bright spark thought this would be a good way to generate some income," they said.

Many others agreed saying, "This is a joke. Why open a pop up that will get more people laughing at you than buying off you?"

Some even pointed out that a whole jar of Nutella is only $5 so why not go buy a jar instead of just a spoonful.

Newshub.