NEW BRAUNFELS, Texas (KXAN) — Police in New Braunfels need help identifying a man they say tried to take photographs up a woman’s skirt last week.

The incident happened around 7 p.m. on Dec. 12 at the Target on Creekside Way. Witnesses say they saw a man try to take the photos without the woman’s consent. When the witnesses confronted the suspect, he immediately left the store.

One of the witnesses who called 911 talked to KXAN Monday night. She’s seen on the video surveillance camera captured at the store walking next to the suspect. She said she was shopping near the $1 section when she saw the suspect squatting down with his phone in his hand. The woman said she then noticed a flash and realized he was taking pictures up the skirt of the woman leaning over.

The witness said she demanded to see the suspects phone, but he kept saying it was locked and he didn’t have a pass code. She then followed him out of the store where he got on a bicycle and took off. The witness said the suspect kept saying that he wouldn’t do anything like that, because he’s married and has a family.

“I think heroic is a pretty good word,” said David Ferguson New Braunfels police. “She certainly made it known to everybody that was in that immediate area, what was going on and then let us know as well.”

The witness said the woman who was being photographed didn’t even know what was going on until she told her. She said she confronted the suspect because, “I’m trying to raise sons to be respectful to women.”

Target released a statement reading, “At Target, our guests are at the center of everything we do, and our commitment to creating a safe and secure shopping environment in our stores is unwavering. As a part this commitment to safety, we have robust procedures, policies and training in place to ensure that our stores are safe places to shop and work.” The statement also said, “As soon as this incident was brought to our attention, we immediately partnered with local law enforcement. As this is an active investigation, please direct further questions to them.”

A spokesperson with Target couldn’t say if other stores are now on alert after this incident. A Target employee hadn’t even heard about what happened and neither had the handful of shops in the plaza.

Anyone with information on the identity of the suspect is asked to call Comal County Crime Stoppers at 830-620-TIPS (8477), or leave a tip online at comalcrimestoppers.org. There is a reward of up to $2,000 for any information that leads to an arrest and/or grand jury indictment.