Okay, let me start off by stating that I have read far too many threads that have a ridiculous passion for keeping it real. Or, I must say that I think there is a lot of acting going on, or maybe they are part of the no-snitching movement here in Detroit/Flint, and will never be able to help themselves from thier own opinions, right or wrong.



For people looking for the ultimate in watch independence there are plenty of mid-price options out there as micros, many from China too! Also, when it comes to the critical negative reviews, I have yet to see one the many negative posters drop any knowledge in the Anonimo and/or Kobold forums. Yes, those are not affordables by any stretch of the imagination, but the Shinola is close to that and to me is an affordable. And those are surely independents. So why beat the hell out of a new company positioned as an affordable independent watchmaker just because it is properly funded???



It really is built by Detroiter's and is a really cool addition to the draw to Downtown Detroit, which is a good thing. Downtown Detroit is cool my friends, and I've been to New Orleans, Dallas, Nashville, Memphis, Las Vagas, LA and a lot of other great places, and a few more I'm forgetting about. Go to Greektown and see what it's about. It's pretty cool.



Also, I've seen all this ridiculous talk of "It's a Fossil funded marketing, Satan promoting, Internet paid search, blah, blah, enjoy your Fossil douchers type of talk." What ever. I do enjoy Fossil's too! In recent history I have enjoyed Zodiac's as well. In college, I wore 3 Fossils (the all broke) :-x :-d !!! So who is telling the truth and why would that type of public knowledge be anything to hide behind? FYI, I surely don't work for Shinola! If I did I'm sure they would say something about my two Panerai's.



I have at least 3 watches that cost 10 times what my Shinola costs, at least 10 watches overall. No BS. Regarding Shinola, I think it is built very well, is super accurate, styled pretty aggresively, and has a wicked strap for this price point. I paid $675 for mine direct. And yet, there is all this disparity of pricing and complaining that the price is too, high, and that Dr. Evil and Fossil run thier marketing department. Yes, there are cheaper Quartz watches, but what baloney if you look at the big picture, and the buying experience which was superb... b-)



I am stopping by with my no drama opinion to say that they are VERY nice quartz watches, and that if you bought a Tag Heuer with a quartz you would be paying twice as much. And, that's just my honest opinion.