The traditional creative process does not take advantage of the amount of information available today. Anyone can create something but, when trying to create good content for a large audience, the process is fundamentally flawed. Without information to see the full picture, It is hard to know what everyone wants and this is why we see 87% of films in the box office fail to break even.

We see this as a huge problem that can be solved using machine learning technology available today.

However, it is not as easy as it seems.

Today's A.I. is very good at recognizing patterns in a large dataset, but it is hard for A.I. to be "creative" enough to create good content. The fully A.I. written short film, Sunspring, is the perfect example where the A.I. failed to recognize deeper plot logic causing it to not make any sense.

On the other hand, human creatives are fully aware of this deep plot logic but are very disconnected to the large datasets that A.I. is able to memorize and extract information from.

Why not combine human creativity with the power of A.I.?