TOURISTS will be targeted in a new road safety campaign after a fatal crash in Kalbarri involving a French visitor who allegedly swerved “the wrong way” and struck and killed a motorcyclist.

WA Road Safety Commissioner Kim Papalia told The Sunday Times a trial of “keep left” signage, road markings and information boards in foreign languages at rest stops would begin soon on Caves Road in Margaret River.

If successful, the scheme will be extended to other visitor hot spots such as Broome and Kalbarri.

Camera Icon A sign on Victoria’ss Great Ocean Road reminding foreign motorists to keep left. Credit: Supplied

Rental car companies and airlines flying into Perth will also promote road safety information aimed at reinforcing the keep-left message to visitors who are used to driving on the right.

It is all part of a wide-reaching road safety blitz by the WA Government and the Road Safety Commission as authorities scramble to curb the state’s rising road toll, which stands at 103 so far this year — 21 more than at this time last year.

Two other campaigns, one targeting the state’s worst risk-takers and the other praising “zero heroes” who have no demerits, are being rolled out.

Geraldton man Micheal Graeme Lorne, 52, died when his Harley Davidson motorcycle collided with a Toyota Kluger driven by 44-year-old Frenchman Jean-Christophe Andre Kerameloch, who was holidaying in WA with his family, about 17km south of Kalbarri just after 5pm on Tuesday.

Mr Kerameloch has been charged with dangerous driving causing death and appeared in Geraldton Magistrates Court on Thursday. He will appear again on August 8.

“The tragic nature of the crash at Kalbarri is that you’ve had a local person killed on the road in horrible circumstances, and the driver of the vehicle, a French visitor to this state, is going through very traumatic circumstances as well,” Mr Papalia said.

“He’s come around a sweeping bend and he’s swerved to the right. That’s a natural instinct and it’s been replicated by other foreign drivers on our roads, sometimes with equally devastating consequences,” he said.

Last year, American Jerome Rubin was sentenced to 18 months jail for causing a crash on Perth’s outskirts that killed his wife and a toddler, and injured four others.

The 61-year-old drove on the wrong side of the road and crashed head-on into another car.