I've owned a 360 since launch and a PS3 since 2008. I'm going with a PS4 at launch this generation because of multiple reasons.



1. Price. I'll get it out of the way first. I know you said don't mention it, but it factors into my decision. I could afford either console, but I'd rather put the extra $100 towards games.



2. Games. Sony's franchises interest me a lot more than Microsoft's. I don't care about Halo, Gears of War, Killer Instinct, Forza, etc. More importantly, Uncharted, Infamous, Sly Cooper, The Last of Us, and Ratchet & Clank are all series whose next installments I want to play. I won't be able to do that on XBOX One.



3. PlayStation Plus. The membership has given me access to plenty of games that I've missed over the past couple years and it brings PSN sale prices down to Steam-sale levels. I haven't seen anything from Microsoft that makes me believe they'll commit to a similar long-term strategy.



4. DualShock. I've always preferred Sony's controllers to Microsoft's, honestly. I'm happy to read positive impressions of both next-gen controllers, but I prefer my sticks parallel.



5. SCE WorldWide Studios. It's a huge wildcard for Sony. The amount of first-party games Sony puts out ensures that there'll be something for everyone available all the time. Games like Puppeteer, Rain, Until Dawn, Killzone Mercenary, and Tearaway are all ridiculously diverse, yet all of them were announced side-by-side on the same stage, and all are made by WWS.



6. Jump to Next-Gen. I'm ready for a next-gen console. I'm sick of the most graphically demanding games running at 25 FPS. I'm interested in playing a lot of cross-gen games this year, and I want the best experience possible.