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A $100-a-week conflict seems pretty insignificant in comparison to this. No?

There are many media in the city I could call out for much more troubling conflicts, including people who Sportsnet Eric befriends.

I’ll choose to keep this to myself. For now.

No reason to burn the city to the ground because Eric went rogue.

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So what triggered Sportsnet Eric?

Interestingly, the froth is not because I was wrong.

It seems Eric is worked into a lather because I included a show-by-show ratings breakdown in a category of men aged 25-54. The M25-54 demo. The key demo.

The one that has been, and will always be, the key demo for sports-talk radio.

Sportsnet Eric does not like the key demo.

Not. At. All.

Really?

The key demo in sports radio means nothing? Nothing to anyone?

No one at 650 cares about M25-54?

No one in sports radio cares about it anymore?

OK. Bold.

P1 is radio lingo for a station’s most loyal, regular listeners.

Tanbir? P1.

Sportsnet Eric is mocking anyone who pays attention to the most loyal listeners.

So what is important, Sportsnet Eric?

Oh my, that’s aggressive.

How many female listeners did you steal?

Sounds big.

Will there be ad campaigns?

I did point out sports talk was down across the entire country.

I wrote there are those who think this cross-country dip of — what did you say? 50 per cent? — year over year is, well, odd, including some people at … Sportsnet.

It sure shallowed the pond, so to say, and most likely all of this benefitted 650 because it was synchronized with the station’s arrival in Vancouver.

And if it did, great for 650.

Take a run around the bases.

Of course, Sportsnet Eric, you’ll only take yours after some bat flipping, I see.

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Oh, dear Eric.

You just did write about such things.

Are you sure you know what you should and should not be writing about?

Are you sure you know what’s responsible?