Thank you for agreeing to participate in this academic survey which is created by student Alexandros Kentritas, as part of an Honors Thesis at DEREE – The American College of Greece.This thesis explores the topic of advertising on YouTube and the development of brand integration efforts by companies in collaboration with YouTubers. The aim of this survey is to study viewers’ attitudes towards such efforts and determine if changes should be implemented in the way brands use YouTubers’ content as a platform for their advertising and marketing communication tactics.This survey should only take 5 - 10 minutes to complete and the responses will be used for academic purposes only. All questions should be answered honestly, reflecting your own views, attitudes and behaviors. There is no right or wrong answer. Be assured that all answers you provide are anonymous and will be kept in the strictest confidentiality.You can only take the survey once, but you can edit your responses until the survey is closed on December 5th, 2015. Questions marked with an asterisk (*) are required.If you have any questions or concerns about the survey, you can email me at a.kentritas@acg.edu . Please, feel free to contact me at this address if you request a copy of the thesis. I would me more than happy to share with you the results of this study, after the thesis is completed and reviewed.Thank you in advance for being part of this study. Your contribution is valuable and your participation is highly appreciated!This research study has been reviewed and approved by the Institutional Review Board of the American College of Greece.