New York (CNN Business) The world's biggest election has tech companies scrambling to try and put a lid on misinformation in India. Twitter is now trying to make it easier for users to flag fake news aimed at voters.

The social network has made changes to its reporting tools to specifically target content that misleads voters, it announced Wednesday. The changes will take effect on April 25.

"Voting is a fundamental human right and the public conversation occurring on Twitter is never more important than during elections," the company's safety team said in a statement.

Protecting the health of the public conversation is our singular mission. This is especially important during #LokSabhaElections2019. This is why we are launching a new reporting feature to tackle deliberate attempts to mislead people during voting. https://t.co/T0MpSEqyyS pic.twitter.com/wfVXTpyeLI — Twitter India (@TwitterIndia) April 24, 2019

Starting Thursday, users who report tweets in India will see a new option to flag them as being "misleading about voting."

Twitter TWTR said the category includes content that misinforms people about how to vote — wrongly saying they can vote via social media, text or phone call, for example — or false information about requirements for voting and election dates.

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