I recently did a briefbox project for OUT, an outdoor activity centre

After sharing this with reddit, I recieved a lot of great feedback and decided to take a second shot at it with these repeating critiques in mind:

• simpler icons (less detailed, more recognizable from a distance)

• just the compass in the logo

• drop "outdoor activity centre" from logo since it isn't the acronym for OUT

• either lose the backpack or make sure it doesn't look like it's screaming

• keep the rounded theme throughout

• more practical examples

• think real world application

Let me know what you think!