The 43-year-old tweeted in Japanese on Saturday offering one million yen ($9,250) to 100 randomly chosen users on the basis that they followed and retweeted him. It worked a charm: the tweet, complete with a New Year's gift card of a rocket man that channeled E.T., has racked up over 5.1 million retweets at the time of writing. Comparably, Wilkerson's tweet currently has more than 3.5 million retweets. Maezawa, who founded Japan's largest online fashion retailer Zozotown and is worth an estimated $2 billion, promised to DM the winners today.

Back in September, Elon Musk said Maezawa has the disposable income to drop a "very significant amount of money" on funding his own trip to the moon. It turns out he also had enough cash leftover to give away for free on Twitter.