The Lay’s brand has created some of my favourite potato chip flavours over the years, and now they are asking fans to weigh in and share their ideas for the next BIG flavour! Canadians across the country can take part in creating the next great potato chip flavour by participating in the Lay’s Do Us a Flavour contest. You don’t have to be a foodie, chef or flavour expert to enter the contest. If you’re passionate about a flavour, you can enter for a chance to win $50K plus 1% of your flavour’s future sales (after voting period) if crowned as the flavour champion.

Kidsumers wants you to participate in the Lay’s Do Us a Flavour contest by entering your flavour name, up to three ingredients and your flavour inspiration (in 140 characters) at lays.ca/flavour. All Lay’s fans can submit their flavour ideas at www.lays.ca/flavour until April 15, 2013.

Those without a Facebook account can submit their flavour by texting the word “flavour” to 101010. For full contest rules and details, visit www.lays.ca/flavour.

I can’t wait to hear what you come up with!

To celebrate this awesome contest, we are going to hold a contest of our own. One of my lucky readers will win a Lay’s Prize Pack (contents listed below).

Prize Pack Contents

– An assortment of Lay’s potato chips

– Lay’s cutting board

– Do Us a Flavour Apron

– Oil & Vinegar set

– Lay’s Flavour shaker

– 2 Ramekins

– Recipe organizer

– Lay’s Potato sack

– Do Us a Flavour™ Spices