This past October, at ELLE's 2014 Women in Hollywood event, honoree Jennifer Garner riled up the crowd with her acceptance speech:

My husband and I do the same job. Not long ago, we both attended one of those lovely events where local entertainment newscasters talk to you at four minute intervals and ask you the exact same thing as the person who came before. We got home at night and compared notes. And I told him, every single person who interviewed me asked me, "How do you balance work and family?" He said the only thing anyone asked him about were, "How were the boobs on that 'Blurred Lines' girl?" And I have to say if you haven't seen them—they are real, and they are spectacular. As for work-life balance? He said no one had ever asked him that. Not that day, not any other day, not once. And we have the same family.

Isn't it time we change the conversation?

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It's a questions that stuck with us. And we agree: It is time to change the conversation.

Because Garner is not the only actress who's fed up with double standards. In the press room at the Hollywood Film Awards on November 14, 2014, a reporter asked The Imitation Game's Keira Knightley how she balances her career and her personal life. "Are you going to ask all the men that tonight?" she responded.

The reporter sheepishly backed off. And we'll be the first to admit, that reporter could have been us. We're guilty of asking those gendered questions too. But this awards season, which kicks off in earnest this week with the Golden Globes, we're flipping the script. We will be asking the men about work life balance, about their beauty routines, about their red carpet prep diets and fitness regimens. In fact, we've started already.

This is not to say we won't ask actresses on the red carpet about the designer gowns they're wearing, or ask their hairstylists how they got that starlet's bob to look so perfectly undone. Because we want to know! But we also want to know how challenging their roles were and what projects they want to see Hollywood take on next. It is possible, after all, to be a smart and ambitious woman who loves fashion, too. (For more on these smart, ambitious, fashionable women, check out our ongoing series "This Woman's Work," meant to show how women in different industries are living their lives.)

Still, though, we hope that this project illuminates some of the double standards that persist in Hollywood and beyond—and at the very least, makes some actors a little uncomfortable.

UPDATE: George Clooney, for one, gets it. In the press room at the Golden Globes, the Cecil B. DeMille award recipient responded thusly when a reporter asked if he and his wife coordinated outfits: "Listen, I was talking about this to Don Cheadle. Guys just have it so much easier. It's honestly not fair. Amal was looking at dresses last night, still trying to figure out what she was going to wear, and I was watching the football game. It was 2 PM today and I was still watching a football game. It's not fair to women at the awards shows. It's nice—I'm wearing my wedding tux."

CLICK HERE to see what happens when ELLE.com flips the script!

Emily Zemler Emily Zemler is a freelance writer based in London.

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