Scam artists, extortionists and “unconfirmed reports” of possible suicides have emerged in the aftermath of the Ashley Madison hack, Toronto police said Monday.

“This isn’t fun and games anymore,” Acting Staff Supt. Bryce Evans told a morning news conference. “We’re talking about families. We’re talking about their children … It’s going to have impacts on their lives.”

Among the millions of Ashley Madison clients affected, some are receiving emails threatening to expose them as adulterers.

“If you would like to prevent me from sharing this dirt with all of your known friends and family (and perhaps even your employers too?) then you need to send exactly 1.05 bitcoins ,” reads one such email provided by police. “Consider how expensive a divorce lawyer is.”

Other online enterprises are making bogus claims that they can erase a individual’s name from the trove of leaked data. And sites that boast the ability to tell you whether your information was hacked will probably just expose you to “malware, spyware, adware and viruses,” police said.

Evans also cited “unconfirmed reports” of two suicides associated with the hack. Police would not answer further questions about where or when the possible suicides occurred.

Toronto Police, alongside the Ontario Provincial Police, the RCMP, FBI and U.S. Homeland Security, are probing the hack, which saw the personal information of more than 30 million site users released last week. Police are also appealing to “white hat hackers” to assist the investigation.

Ashley Madison’s Toronto-based parent company, Avid Life Media, has been cleared of any criminal wrongdoing in the case, Evans said. The company is offering a $500,000 reward for any tip that leads investigators to the Impact Team, which has claimed responsibility.

The hackers apparently took issue with Ashley Madison’s mandate to facilitate extra-marital affairs. Evans said hate crimes have been connected to the hack, but did not elaborate further.

“The fact that some people are offended by this service provided by Ashley Madison cannot deter us and it will not deter us,” he said.

In an interview with Motherboard, the group mocked Avid Life Media, saying “Nobody was watching. No security.”

Police confirmed Avid Media’s assurances that while some billing information was exposed, full credit card information is not believed to be at risk.

“I am well aware that the Impact Team hackers will be taking an interest in this media conference,” Evans said. “Therefore I’m going to direct these comments to them.”

“I want to make it clear to you: Your actions are illegal and will not be tolerated.”