Google can't beat social media with its own social network. So they decided to beat them with the one thing social networks could never have.

The biggest search engine on the planet. Google.com

"Post With Google" (Not sure if it's the official title of the new feature)

Is Google's latest feature that will update the SERP's once again. Google has been adding new interest based cards to the mobile and desktop search results over the past year. This was the first sign that Google was working on another social network or a massive update to Google Plus.

Post with Google allows brands, musicians, entertainers & museums ect. to add updates directly to the Google search results. Being slightly obsessed with SEO over the past few years I can tell you this is something that brands have struggled with for years. It's hard enough sometimes trying to rank #1 for your own brand name, brands pretty much gave up on trying to rank for recent news directly in the SERPs.

"It’s fast and easy to publish text, images, videos and events, which show up instantly in search results on both desktop and mobile. It’s also easy to schedule the timing and duration of a post and you’ll even get updates on how many people see and interact with your content." - Google.com

That pretty much sounds like a social network to me ...

It's interesting to see how Google wants to take sharing information to another level. In an age where brands are seeking to be personal and share information with their consumers, It definitely emulates Facebook and other social media platforms by allowing users to find information as a "post". I think it can humanize a business's persona. - Besidone Amoruwa, MBA Director of Influencer Talent at StyleHaul

Here is how to get on Post with Google & how it works:

You sign up here: https://posts.withgoogle.com/us

Claim your business or brand (you will need to have an existing search results card)

Next, you log on to Google.com (or google plus in the future) & create a post that can feature Gif's, Videos, images, links & text updates.

After you are done your search results post will appear first when users search for your brand.





... Maybe it hasn't sunk in yet about how massive this is. Let me break it down in a few scenario's where brands will almost constantly post to Google.com directly.

Scenario #1: Brand's updating about new product features, launches ect.

Brand #1 has a new product launching and they constantly get search traffic from Google via people who are searching for their brand. Once they Land on the companies website the homepage should be optimized to drive traffic or awareness to the latest Launch. If not, where the users go next may not be what the brand wants exactly.

Imagine if directly in the search results when a user searched "Brand #1" the saw a new post with the latest update about a new product and that post linked directly to a store to buy.

This sounds like the Ideal scenario for every SEO marketer on the planet.

Scenario #2: Brand PR outreach and official statement release.

Brand #2 recently had a massive negative event that went viral and they started to get a lot of bad press about it. They needed to release a statement to the public directly and anyone searching for the brand. Enter Post with Google, the brand post directly on Google.com and everyone interested in the story sees the official update from the brand first.

The scenarios can go on and on for tv shows, movies, fashion retailers and more. If Google opens up the platform to all brands this could kill Facebook's market share on social advertising. Brands will no longer have to pay to simply update users and THEIR fans about them.

With products like Ryan Leslie's SuperPhone.io (direct to consumer CRM via SMS) a new era of brands and personalities will need and want to reach as many of their followers and fans as possible. With Facebook and Instagram being the largest of these outreach platforms brands are frustrated having to pay large amounts to reach small percentages of their fan base.

Google experimented with this format during the election season by allowing candidates to release official rebuttals and statements in the search results. This combined with googles newest Fake news technology will be a great step forward in filtering the misinformation on the internet.

Also, now it makes a little more sense why Google decided not to purchase twitter in 2016 and just continued their partnership of tweets appearing in Google search results.

I hope this Ramble of mine has been informative please make sure to share and comment your thoughts below.

Dasean Barnes - DigitalDash.io