As you may know, proxies are used to conceal your device’s actual IP address and location when browsing the internet or using apps. This creates an extra layer of security between you and the increasingly risky world wide web, where malware, hackers, net censorship, and site usage restrictions can slow down your computer productivity and expose you to the possibility of cyber-attacks. Most online businesses use proxy servers to protect sensitive data and scale up software automation. With that said, here are the top five reasons why every serious internet user should become familiar with how to use proxies:

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#1. Anonymity

Regardless of why you wish to remain anonymous, proxies are the best way to keep your identifying information hidden. While virtual private networks (VPNs) are commonly suggested alternatives for anonymity, they’re often slow and unreliable.

#2. Great for Harvesting Data

Any time an automated software is used to scrape data from the web, proxies will be needed to protect accounts from being limited or closed. Submitting too many requests to a site or app in rapid succession from the same IP address is asking for trouble. Proxy servers give you the ability to quickly change your IP and continue harvesting data unabated.

#3. Ad Verification

If you’re running an advertising campaign that displays different ads to various geographical regions, you can use proxies to view your ads from a remote IP address. This allows you to verify that the ad is properly posted from the perspective of your target audience.

#4. Travel Fares

Many travel booking sites will display exclusive deals to site visitors from certain areas. You can use proxies to visit travel sites from different IP addresses to view fare offers and local discounts that you wouldn’t otherwise have access to.

#5. Security

Whether you’re running a company or are simply concerned about your personal financial information, browsing the web without a proxy can be a dangerous game. When you’re using a proxy, hackers and malicious websites would have to first hack through the proxy server before being able to access your device.

How to Choose the Right Proxy Provider

Not all proxy servers are equal – shared and free proxies are often just as slow and unreliable as VPNs, if not worse. Thus, it’s important to read reviews on sites like Proxyway to learn about the top providers and proxy types in detail. Here are three aspects to consider when comparing a proxy provider:

Pool Size

Providers with large proxy pools have plenty of fresh IPs, which is preferable over smaller networks because you don’t want to be connecting to overused proxies.

Traffic

Some providers will charge you based on the amount of bandwidth you use through their proxies while others will allow for unlimited bandwidth.

Customer Support

Finally, be sure to check out the responsiveness and quality of the provider’s customer support before making your decision. After all, if you’re new to using proxies, you don’t want to be left without help when you run into a problem.

Conclusion

As you can see, there are many reasons why proxies are so commonly used by both businesses and individuals. However, it’s important to note that choosing a reputable provider of private or dedicated proxies is always the smartest option.