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The Canadian oil and gas and cattle industries are under fire at schools across Canada. Climate activist Steve Lee is taking aim at fossil fuel and meat consumption as part of his crusade to turn students into fellow activists.

Lee’s crusade, known as the 3% Project, is funded in part by green groups like Environmental Defence and Equiterre, which are part of the ongoing campaign to landlock Alberta oil backed by major U.S. foundations.

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Lee, 25, is a United Nations policy advocate and the founder of the Foundation for Environmental Stewardship and the 3% Project. His website notes that “Steve is personally trained by Al Gore as a Climate Reality Leader” and that he studied physiology and biology at the University of Toronto.

His goal is to hold assemblies at 600 Canadian schools by 2020, launch 110 local projects to reduce carbon emissions, and cultivate 20 youth advocates, the next Greta Thunbergs of this children’s crusade, one presumes. Lee has already spoken at dozens of student assemblies at high schools in Edmonton, Calgary and across Canada.