The B.C. government has a message for all those bearded, skinny-jean wearing bus riders: get a job. A new WorkBC campaign designed to address the province's skilled labour shortage features the tag line: "Hipster is not a real job."



The ad appears on buses throughout the city and directs people to careertrekbc.ca.



Some wonder if the ad promotes negative stereotypes of young people, portraying them as shiftless and disinterested in work



“To me, hipster is just a way of dressing; it’s just a style. It’s not a job or someone’s career choice. So to me, I’m not really seeing the message,” said Erin Copper, to the Vancouver Island University newspaper.



What do you think? Is the ad effective or a misguided attempt at humour?

