Snowflake was Cadbury’s best bar by far.

A white chocolate flake coated in thick, smooth milk chocolate – what wasn’t to like? And yet, the chocolate giants discontinued Snowflakes in 2008.

And now, chocolate lovers are demanding Cadbury bring it back into circulation, with over 4,000 signing a petition for re-release.

John Malogony set up the campaign on change.org, writing: ‘In 2008 Cadbury broke hearts by discontinuing the Snow Flake (or Flake Snow). The bizarre decision still baffles people to this day and it needs to be rectified’.


Snowflakes first hit shelves back in August 2000 and eight years later, was unceremoniously pulled – along with the glorious Dream bar. It’s almost like Cadbury had a vendetta against white chocolate in the late ’00s.

John obviously isn’t the only person passionate about restoring chocolate justice – he only needs around 800 more signatures.



Our thoughts on the demise of the Snowflake have been summed up perfectly by signatory, Tom:

‘I’m signing because the Slowflake should never (of) disappeared in the first place. I remember when I realised they weren’t being sold anymore. I couldn’t leave my house, I was scared, disorientated and paranoid,’ writes devasted devotee.

‘The Snowflake may not seem like a big deal to all you big people in your big houses and big offices but down here in the only average/slightly above average sized houses/offices areas of the England it does ok, and I’m not just going to stand here and not do anything about it ok!?’

Couldn’t have put it better ourselves.

You can sign the petition here.

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