San Francisco (CNN Business) To survive, MedMen Enterprises (MMNFF) plans to simplify.

The popular, yet troubled , cannabis dispensary chain wants to get out of the business of growing and producing cannabis so it can focus on its retail stores.

"While vertical integration has been a big focus for the industry, our growing belief is that cannabis is evolving like every other consumer vertical: with a fragmented value chain and specialists at each layer," Ryan Lissack, MedMen's newly appointed interim CEO said during the company's second-quarter earnings call on Wednesday.

The company reported quarterly revenue (excluding recently sold Arizona stores ) of $44.1 million up 50% from a year earlier. Its net loss widened to $40.6 million from $18.7 million.

In addition to outsourcing cultivation and production operations, MedMen plans to put each existing store under a microscope to ensure they will generate cash. If that's not the case, then stores might be temporarily or permanently shut down.

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