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"Bottom-Up is a direct and logical look at how we live our lives, conduct our business, manage our societies, and, most importantly, communicate with each other. Author Rob Kall explains it all in plain English. But don't let the readability of this book fool you into thinking that it's not important. Kall cuts to the heart of the most critical issues in communication today. This book is as important as game theory. And people will take notice."



John Kiriakou, former CIA officer and author of The Reluctant Spy and Doing Time Like a Spy