NRF 2020: Cappasity presents its brand new immersive product page that utilizes 3D and AI Cappasity Follow Jan 12 · 2 min read

An expert on immersive shopping experiences, Cappasity is happy to be a part of NRF 2020. This year the company is going to showcase its groundbreaking AI analytics tool and a brand new product page format that will change the future of e-commerce. Come and see it with your own eyes!

Meet an immersive product page

Soon to become the new standard for online retailers, this format is built around natural ways of information perception, such as vision and touch. What does that mean? It means customers can experience a product not only through a 2D image but also through interactive 3D visuals (which they can rotate with their fingers) or AR/VR content (which makes the object appear as if it’s real). This approach creates a dramatically different customer experience.

Thanks to the Cappasity 3D View format, users can interact with a product the way they would do offline, with the added benefits of staying at home and taking as much time to browse as needed. This format is proven to increase conversion rate (10–30%) and product page dwell time (6x times).

At the expo we will also offer an easy guide to creating stunning 3D content in a flash. A quick, simple and elegant solution explained step-by-step, so that your transition from 2D to 3D content will be smooth and enjoyable.

Predictive marketing included

Our advanced product page benefits retailers from two different perspectives — through the positive customer experience with 3D visuals and through our new feature, Cappasity.AI. It’s a unique tool for predictive marketing, offering retailers a deep insight into audience behavior. The tool analyzes the way consumers interact with 3D product images and gives an impressive report. Using this insight, retailers can fine-tune the content to better satisfy or even anticipate consumers’ needs.

Want to test it yourself? Come to booth 265 of the expo! Interact with any 3D image made with the Cappasity platform and get the report right after. You will not be disappointed.

It can’t get bigger than that

Retail’s Big Show in NYC is an annual convention and expo, the flagship industry event of the National Retail Federation (NRF). This year, the world’s largest retail expo welcomes 38k attendees, 16k retailers, and 800 exhibitors from 99 countries. Some of the key speakers are from Microsoft, Google, eBay, Amazon, Alibaba, Pinterest, Facebook, Instagram, Shopify, Zappos, Kohl’s, Walmart, Sephora, Nordstrom, Target, Starbucks, IKEA, Reebok and Neiman Marcus. Not to be missed!