Verizon Wireless customers who still have unlimited data plans will soon have to pay $49.99 a month for data instead of the current $29.99, the company confirmed to multiple news outlets today.

Verizon stopped selling unlimited data to new customers a few years ago, but some longtime subscribers still have the plans. The $29.99 a month those users have been paying covers just the data; voice and texting raised typical monthly smartphone bills into the $80-and-up range. Until now, customers could keep the old pricing if they didn't sign any new contracts and bought new phones outright instead of with subsidies.

Verizon still isn't forcing these customers to give up their unlimited data, but they'll pay the $49.99 rate on monthly bills arriving November 15 or later, CNN wrote. With talking and texting, typical bills will be around $100 or so. Customers who continue with unlimited data even after the price increase will reportedly be able to buy phones on Verizon's monthly installment plans, which spread the cost of the device over 24 months instead of forcing the customer to pay the entire cost up front.

Verizon has been able to move nearly all of its customers onto limited plans, with just one percent still on unlimited data, The Washington Post wrote.

Verizon is generally moving away from device subsidies and contracts, and it recently unveiled new shared data plans in which 1GB of data costs $30 a month, 3GB costs $45, 6GB costs $60, and 12GB costs $80. Those plans require additional payments of $20 per month for each smartphone line and $10 per month for each tablet or hotspot.

T-Mobile and Sprint are the only major US carriers still selling unlimited data to new subscribers. T-Mobile charges $80 per month for unlimited talk, text, and data. Sprint is raising the price of its unlimited data, calling, and texting plan from $60 to $70 beginning October 16.