Whoever sent that US Airways tweet is having a very bad day.

But Twitter users most certainly are not.

See also: US Airways Posts Extremely NSFW Photo on Its Twitter Feed

People are having a ball after US Airways sent what may go down as the most offensive brand tweet of all time, which contained a lewd picture involving a woman and a model airplane (and which Mashable has opted not to publish due to the nature of its content.)

Editors' note: Everything about this is so very NSFW. If you have a job you like please stop reading now and go back to Excel.

Sorry @USAirways I thought that was a DM #mybad — Amy Schumer (@amyschumer) April 14, 2014

Meanwhile, Chipotle saying "Oh good, we're finally no longer at the top of the list of social media screw-ups." — Ed Bott (@edbott) April 14, 2014

Some people are saying @USAirways was hacked but it looks like an inside job. — Veronica de Souza (@HeyVeronica) April 14, 2014

Who put this guy in charge of the @USAirways Twitter account?? pic.twitter.com/azXBUQtdJy — Jon Eiseman (@Jon_Eiseman) April 14, 2014

Gives a whole new meaning to red eye flight. o__O — ✨Christine Erickson✨ (@christerickson) April 14, 2014

I've always said US Airways had the most leg room. — Kyle Ayers (@kyleayers) April 14, 2014

good luck retrieving that black box — T.C. (@LaughingStoic) April 14, 2014

Aer Lingus — Richard Lawson (@rilaws) April 14, 2014

Right now CNN is on the phone with @USAirways. "I heard you found a plane?" — Michele Catalano (@inthefade) April 14, 2014

Kickstarter to give a Pulitzer to the best @USAirways reply — Alex J. Martin (@amartinmedia) April 14, 2014

Wow @USAirways. I've heard of getting screwed by an airline but this is ridiculous. — Not Kyle Tucker, man (@NotKyleTuckerCJ) April 14, 2014

Seems @USAirways finally deleted those tweets. Here’s a completely safe for work re-enactment. I promise, it’s safe. pic.twitter.com/4gc6HUewcr — Zach Woosley (@GingeFC) April 14, 2014

Dear @USAirways, just blame it on Heartbleed. Everyone will believe you. — Mat Honan (@mat) April 14, 2014

Just imagine if you viewed that @USAirways tweet via Google Glass… — Christina Warren (@film_girl) April 14, 2014

Just be thankful it wasn't a model of the 787 Dreamliner. — Sean Walsh (@seanbwalsh) April 14, 2014

Remember that time someone posted Manga porn with subs in place of dicks on Subway's Facebook page? This US Air situation is so much worse. — Amanda J. Pittman (@amandarants) April 14, 2014

we're sorry to hear that you did not have a good trip, Mr. Armstrong pic.twitter.com/Njhd8QG0C1 — Victor Agreda Jr (@superpixels) April 14, 2014

.@USAirways, we take these tweets very seriously. Your IP address and details will be forwarded to security and the FBI. — Evan Connors (@evcon) April 14, 2014

Big thanks to @USAirways for finally giving us a satisfying ending to LOST. — Jessica Weil (@Jessica731) April 14, 2014

Figures that Snowden is staying silent on the vagina plane. What is he hiding. What does he know — anonymous official (@onekade) April 14, 2014

BY THE WAY, HAS ANYONE SEEN MY LITTLE HANDHELD PLANE? — NOT BUSTER OLNEY (@TRIPPINGOLNEY) April 14, 2014

A US Airways Plane Went Down. Where It Landed Will Restore Your Faith In Humanity — The Science Dad (@DJ_Jeff_Weaver) April 14, 2014

But you have to admit that it's kinda hilarious that someone who does social media for an airline would be into Plane Porn™ — Doree Shafrir (@doreeshafrir) April 14, 2014

And the plane, hopefully. RT @USAirways: We apologize for an inappropriate image shared in one of our responses. We’ve removed the tweet. — Chris Burke (@ChrisBurke_SI) April 14, 2014

Just missed the landing strip @USAirways — W.E.B.B.I.E DuBois (@fivefifths) April 14, 2014

"The hell with you, Pulitzer Prize committee", the @USAirways social media intern yelled, "I'll show YOU how to dominate the news cycle." — Kieran Healy (@kjhealy) April 14, 2014

Surprised the offending @USAirways tweet was up for so long. Even their reaction time gets delayed. — nascarcasm (@nascarcasm) April 14, 2014

Everyone @USAirways is about to fire ought to be promoted instead that was some real 10x growth hacking — Mat Honan (@mat) April 14, 2014

Working on a pretty good "I always get stuck sitting near a crying baby" joke. @USAirways #VagPlane — Danny Zuker (@DannyZuker) April 14, 2014

"US Airways," Don Draper begins. "To boldly go where man has gone before." — Anne T. Donahue (@annetdonahue) April 14, 2014

"US Airways," Peggy counters. "Where women come first." — Anne T. Donahue (@annetdonahue) April 14, 2014

US Airways now flying direct to Bangkok — CJ Werleman (@cjwerleman) April 14, 2014

I am actually aboard the US Airways plane. Wifi is still working and everyone is pretty chill. pic.twitter.com/ym7kgYYWjX — Ken Jennings (@KenJennings) April 14, 2014

Turns out US Airways has way more destinations than we ever imagined. — CC:Indecision (@indecision) April 14, 2014

Personally, I'm glad US Airways parked at Gate 1 instead of Gate 2. — CJ Werleman (@cjwerleman) April 14, 2014

Either someone at US Airways is terrible at doing their job or incredible at quitting their job. — CC:Indecision (@indecision) April 14, 2014

It won Twitter.

Congrats, @USAirways! You are the number one trending topic on Twitter in the US. — Jason Rabinowitz (@AirlineFlyer) April 14, 2014

US Airways, for what it's worth, is investigating.