Why would AB InBev Bother with a Homebrew Supply Shop Like Northern Brewer?

The rumors started days ago have ended in the last 48 hours with confirmation direct from Northern Brewer and Midwest Supplies today that indeed, they were acquired by Anheuser-Busch InBev, the multi-national super conglomerate that owns Budweiser and Miller. More precise the deal was announced as being completed by 'ZX Ventures', the disruptive growth unit of AB InBev. Anheuser-Busch InBev now has market share of 70% of beer sales in the United States after getting Justice Department approval of a merger Northern Brewer opted for Chris Farley, the listed 'Founder' and not the Northern Brewer President to confirm the announcement today.Northern Brewer & Midwest Supplies were likely a sought after purchase due to a reported annual revenue of at least $50,000,000 Many on Homebrew Talk and reddit have speculated on exactly whatmeans to the small and tight-knit homebrew community. Only time will tell what impact they will have on the hobby and smaller retailers that help grow and teach the industry.