Hawthorn will push for hapless Melbourne to receive an enlarged salary cap next season after witnessing the Demons' despair first-hand on Sunday at the MCG.

Club president Andrew Newbold said the Hawks' 95-point round 10 demolition of the Demons was bad for football and had proved a dispiriting experience even for Hawthorn fans.

Andrew Newbold: "No one wants to see games like the one on Sunday where the game itself is devoid of atmosphere." Credit:Craig Abraham

''No one wants to see games like the one on Sunday where the game itself is devoid of atmosphere,'' Newbold said. ''We don't want games like that where you get 28 and a bit thousand turning up, almost all of them Hawthorn supporters and no real contest.''

Newbold's call came shortly after Tuesday's meeting of the 18 club presidents in which Sydney chairman Richard Colless clashed with Collingwood president Eddie McGuire over the contentious cost-of-living allowance.