New York (CNN Business) Ads are coming to Instagram's popular Explore page, one of the last ad-free places on the photo-sharing network.

On Wednesday, the Facebook-owned company said it will start placing ads on that section of the app in the coming weeks.

The Explore page recommends posts it predicts a user would like based on other posts they've looked at in the past. It also shows categories of posts like fashion, architecture and food. Instagram said more than 50% of accounts globally visit the Explore page every month.

After users tap on a photo or video on Explore, they will see ads in between posts as they scroll, just like on the regular feed.

Susan Buckner Rose, Instagram's director of business product marketing, said it felt like the right time to bring ads to Explore.

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