Colorado Rapids Soccer Club are delighted to announce the extension of its sponsorship agreement with Transamerica through 2019.

The Major League Soccer side began wearing the iconic Transamerica name and logo last season as part of a two-year deal. Such was the success of the partnership, both parties have agreed three additional years.

Transamerica will continue to feature on all Rapids’ match jerseys, home and away, as well as throughout Dick’s Sporting Goods Park.

“We are delighted to extend our commitment to the Colorado Rapids and by association the development of soccer here in the U.S.,” said David Macmillan, Chief Marketing Officer for Transamerica. "Not only do we believe in what the Rapids are building as a franchise, but we are thrilled to work with an organization that supports thousands of youth soccer players and their families across the country, and one that is so active in improving its local community. This aligns perfectly with Transamerica’s passion for the wellbeing of our customers and their communities.”

The deal was originally brokered by Denver-based Impression Sports & Entertainment. Extension negotiations were led by Tim Hinchey, President of Colorado Rapids, and Tom Philand, Executive Vice-President and Chief Marketing Officer of Kroenke Sports & Entertainment.

"On behalf of the Colorado Rapids, we are thrilled to formally extend our partnership with Transamerica through 2019,” said Mr. Hinchey. "Transamerica is an industry leader in its business sector and a company dedicated to the success of its customers and partners. We believe this will be a partnership in the true sense of the word, with both parties working together for mutual success.”

Mr. Philand added: "For Transamerica, a company that is world class at evaluating investments, to invest so deeply in this partnership with the Colorado Rapids is something that makes all of us at Kroenke Sports & Entertainment terrifically proud.”

Financial terms of the sponsorship deal were not disclosed.

About Colorado Rapids Soccer Club

Established on Oct. 17, 1995, the Colorado Rapids have achieved success both on and off the field, including the team’s first MLS Cup championship in 2010. A leader in the community, the Rapids participate in many initiatives and causes, raising tens of thousands of dollars annually for Kroenke Sports Charities. The extensive Colorado Rapids Youth Soccer Club also provides opportunities for children to develop as players and people in a challenging, supportive, and safe environment. Based at Dick’s Sporting Goods Park in Commerce City, the Rapids are a part of Kroenke Sports and Entertainment, owned and governed by E. Stanley Kroenke. More information on the team is available at www.ColoradoRapids.com.