Why we are doing this

Welcome to Daimler’s new online magazine. We want to do three things here: Firstly we want to deal in depth with topics which are of social, technological or strategic relevance. Secondly we want to show the many faces that Daimler is made of. And thirdly we want to explain what this company does and why it does what it does. It is the place where we, every second Thursday, publish one main feature and, in a higher frequency, some shorter, entertaining formats.