In the world of digital marketing, the organic method is the best to grow your consumer base, especially if you are on a restrained budget. Organic marketing helps promote your business, and drive leads and sales.

There are various channels in the internet which enable you to market your business online. A few are listed below :

Content Marketing

Social Media Marketing

Email Marketing

SEO (if you have a website)

Influencer Marketing

Affiliate Marketing

Adwords

Display Advertisement

Video Marketing

It is possible to work on a few of the channels by yourself, but not all because as you get more in-depth, the number of tasks increases and also the complexity. However, social media, content, email and video marketing can be handled by yourself with a little effort. Before you start, it is very important to decide your target audience so that you are hitting the right people and your time is not wasted. Next is to have a planned approach to reach out to them.

Okay, let's discuss more about these channels that you can do by yourself.

Content is the king in the internet

Try to have a no-nonsense attitude while working on your content. People come on the internet for information. Try to deliver information which is concrete and complete. Research is the key to gain knowledge and a thorough research armours you to write industry expert information. You may publish content in sites like Medium.com, LinkedIn Pulse, Quora.com, Twitter, Facebook, Google Plus, etc. with a link to drive traffic. Content pieces must be posted regularly in forms of articles, blogs, tweets, posts and messages in order to grab the attention of your target audience. The more informative you are, the better you draw traffic to your business. It is always advisable to add some graphics to your content to promote visibility.

Video Marketing

Audio-visual media has a penetrating impact on human memory and you can use this tool to get your business introduced to your niche audience. Create your own video where you can impart expert advice and be aptly informative. Whichever topic you are discussing about, deliver candid information, maybe through info-graphic videos or other innovative videos you can think of. The better the video, the closer you are to your objective. YouTube, Facebook and Instagram are excellent platforms for videos.

Social Media Marketing

Social media is the best platform for digital marketers, as the target audience is already present there. Most people use Facebook, Twitter, Instagram, LinkedIn to remain socially connected. Find your target audience and connect with them. You need to have a calculated approach in social media to grab their attention. The single most way to arouse curiosity is interactivity. When your request is accepted, explore your interactivity skills - follow their posts, hit like, post a relevant comment in order to get noticed. Gradually, you will discover that they are also reciprocating to your posts. You can also tag posts to your target audience but make sure, those posts are helpful to them. Random tagging would only evoke irritation.

Email Marketing

Email is a pivotal avenue of marketing which demands clarified knowledge of email guidelines and Can-Spam Act. As per Can-Spam Act, you may send unauthorized emails but your emails should have Unsubscribe button and address of the sender.

Unless your emails hit inbox, your entire effort goes to waste. When you send emails, make sure that the IP address of the server is clean and not blacklisted before for sending spam. Opt-in is a sublime avenue to hit sales anytime although it takes a bit longer to create a database here.

Mass- emailing can be done by creating your own email database using LinkedIn, doing internet research and also now a days you can purchase Whois database which contains name and email addresses.

Next, create a campaign in MailChimp or Aweber or a similar email blast software to send emails to your list.

One of the important factors to keep in mind while doing digital marketing is the metrics data which will help you analyze what ways are bringing you traffic so that you can work on your next steps accordingly.

These are the channels that you can explore yourself but for the rest you need specialized guidance and is also very much time consuming. For an in-depth consultation of what the digital marketing needs of your business are, contact UrbanTimer.