A Queensland IGA has been forced into deleting a bizarre ice cream promotion telling its followers to “get high on these prices”.

A quick look at IGA Boondall’s Facebook page tells you it likes to have a bit of fun with its advertisements – but its latest attempt had social media users scratching their heads.

The ad shows a young employee sitting in the freezer section pretending to light a Maxibon ice cream, as though it were a bong.

“Get high on these prices,” the ad reads.

“Maxibongs $4.20 each. Sale ends 23/07. While stocks last.”

IGA Boondall has since deleted this post. Credit: Facebook/IGA Boondall

The photo, which was shared several times on a Facebook group dedicated to ice cream enthusiasts, had more than 10,000 likes and comments before it was eventually deleted.

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Unique marketing

“What on earth... this can't be real,” one bemused Facebook user commented.

“You guys have lost the plot,” another wrote.

Chevron Right Icon 'You guys have lost the plot.'

Others were all for it, applauding the store for its unique marketing skills.

“This is unreal by you,” one man wrote.

“I have the sudden urge of a Maxibon, well played IGA,” another wrote.

IGA Boondall refused 7NEWS.com.au’s request for comment.