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Die-hard Green Bay Packers fans came in sleeping bags, blankets and multiple layers to brave the elements and watch Sunday's playoff matchup against the San Francisco 49ers in frigid conditions.

Not so with Gov. Scott Walker.

On Sunday, the first-term Republican governor was busy raising cold campaign cash at a fundraiser held from the comfort of a Lambeau Field luxury suite during the game.

Details of the event are sketchy. Walker posted this photo of the pre-game flag ceremony from his vantage point at about the 35-yard line.

Hosting the event was Gary Reynolds, founder and CEO of GMR Marketing in New Berlin. Reynolds and his wife have contributed $52,500 to Walker's campaign fund over the past eight years, including $20,000 shortly before the 2012 recall race.

Reynolds did not return several calls and emails to his office this week. It is not known how many people attended the fundraiser or how much the Walker campaign raised at the football game.

Walker was accompanied by first lady Tonette Walker and their two college-aged sons.

"The tickets for the Governor and First Lady were part of the fund-raising event so they were paid for by the campaign," said Walker campaign spokesman Jonathan Wetzel in an email. "The boys previously agreed to personally pay for their tickets."

Wetzel declined to say how much the campaign paid for the governor and first lady's tickets or how much the two teenage sons kicked in for theirs.

"The tickets were face-value and will be disclosed in our July campaign finance report," Wetzel said.

Walker isn't the first Wisconsin governor to land cozy seats at a Packers football game.

In 2006, then-Gov. Jim Doyle was fined $300 for violating the state’s ethics laws by accepting skybox tickets at Lambeau Field from a firm with a registered state lobbyist. Doyle paid the $63 face value for the tickets to attend a Packers-Bears game in the Wisconsin Public Service box, but state officials found the deal ran counter to state ethics rules.

GMR Marketing does not have a registered lobbyist.

At Sunday's game, Walker was sitting not far from Mary Burke, the Democratic candidate likely to face him in the November election. Her campaign posted a Facebook picture of Burke just a couple of rows below the luxury boxes.

Burke campaign spokesman Joe Zepecki confirmed that she sat in Section 324 on the Packers' side of the stadium. She paid for her own ticket, Zepecki said.