As a marketing ploy for the new television series version of Robert Rodriguez’s From Dusk Till Dawn the fine minds at El Rey Television have released a pretty great spoof commercial.

In homage to the original film version of From Dusk Till Dawn and numerous Quentin Tarantino, the company came out with this clever commercial for Big Kahuna Burger.

For those of you who need a refresher as to why this is a significant commercial, here is a look at the Big Kahuna Burger’s most famous scene. The scene, from Pulp Fiction, features Samuel L. Jackson indulging in the burger in question, just before getting down to business. Famously saying of the burger, “that is a tasty burger!”

And here is a recipe from Shortlist.com and Dave Watts, head chef at The Cotswold House Hotel, as to how one would make their own tasty Big Kahuna Burger at home.