As we’ve talked about before, we’re hell bent on exposing the efforts and insights of the web and email industry’s best practices and toughest lessons well learned. We believe this is a worth cause because there is good evidence email is the most used product on earth, and it’s the channel that more businesses grow by than any other. Yet, it can be annoying to use, get, and send. That’s why we’re exposing the best of the best and curating a great collection on ReallyGoodEmails.com — when we’re not interviewing giants of vision like Studio Science.

Studio Science, a design and innovation consultancy focused on building brands and digital products for B2B SaaS companies, decided to start formally sharing their constant stream of design reads and resources with their clients, partners, and more explicitly amongst their own team.

Why did you decide to start a curated newsletter?

The decision for us to start a curated newsletter was two-fold: first, to give our audiences insight into what we’re reading and thinking about, second, to formalize this process of continual learning and growing within our own walls. At Studio Science, it’s essential that we’re up-to-date with the latest design news and trends. We’ve always consumed a ton of information on these subjects, and the decision to share our reading on a weekly basis just codified this value.

With a plethora of other design newsletters available, the success of ours depends on the quality of article submissions and unique presentation. We gamified the submission process by creating a Hacker News-like app using Telescope & Heroku. Each week, all of our designers submit 1–3 articles focused on design and innovation including topics like: brand, messaging, mobile, product, and culture. Team members then upvote and comment on each other’s submissions, leading to the best submissions that are included in the newsletter. Using this app, we’ve been able to almost completely automate the weekly newsletter build as articles are pulled into the design template.