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VANCOUVER — Chelsea Jiang is young, beautiful and smart. An ethnic Chinese woman living the high life in Vancouver, she’s more than willing to display her wealth. This qualifies her to star on a local reality show that’s attracting millions of viewers at home and abroad, especially in China.

Subtle, it is not. Presented in snappy 12-to 15-minute segments, Ultra Rich Asian Girls puts a lens on Ms. Jiang and three female contemporaries, as they swan about their adopted city.

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A recent episode saw them leave Vancouver for a sumptuous island cottage owned by one of the women’s family. The four women feasted on B.C. crab and argued over what to look for in a potential husband. Forget handsome but poor, declared Ms. Jiang. “Ugly rich guys can use their wealth to get plastic surgery and become handsome,” she said. “Hot and rich.”

Whatever one thinks of its message — reaction has been mixed — Ultra Rich Asian Girls represents a growing segment of Vancouver’s population: Ultra Rich Asian People who aren’t afraid to flaunt it.