Master Course

We have designed a Master Course in Digital Marketing for you that will help you become a leading marketing specialist. This course covers all the essential topics that one needs to know. Learn Digital Academy comes under the top 10 digital marketing institutes in Bangalore. Join our Digital Marketing Master Course, where we offer free tools and software worth Rs. 1.20 lac + 100% placement assistance.

Our master course module covers the course modules from Fast Track course + Short Term Course + Advance Course + Diploma in DM. This course is designed to make you an expert in digital marketing.



The Fast tract course covers: The Fast tract course covers:

Introduction to digital marketing: Digital marketing is promoting, advertising, and reaching out to potential customers on online media. It is more efficient than traditional marketing in terms of cost, brand awareness, lead generation, interaction, and customer reach. There are many types of digital marketing which are employed together to achieve desirable results. You will learn here the basics of digital marketing and its types.

Keyword research: Keywords are specific terms with which people find what they want on the search engine. Keywords help content rank higher by optimizing it for SEO. Keywords are of three types: short-tail, middle-tail, and long-tail. Adding each of these keywords in every content makes it easier for people to find your content. Keyword research is done with the help of online tools like SEMrush, Yoast, Keyword Tool, etc. You will learn how to do so in this course.

Content writing & marketing: Content can be both visual and textual. Visual content includes data visualizations, infographics and social media posts. The textual content can be in the form of blogs, whitepapers, emails, etc. Apart from this, content can also be in the form of videos and podcasts. In any form, content has to provide information that is useful in some way for the visitors. It needs to have value. You will learn how to create content and market it to the right audience.

Blogging: Blogs are written types of content that are personal or professional. In business, they are written to drive traffic to a website and rank higher on SERPs. Blogging requires research, keywords, accurate length and relevant information to make if effective in reaching a business goal. You will learn here how to write blogs, where to find ideas and where to upload them.

Website audit: It is the process of auditing a website to check its performance and efficiency. A website audit is done for marketing and SEO purposes. It can tell you if there are any problems on the website that are preventing it from working to its full potential or ranking higher on SERPs. Here you will learn how to audit a website and look for problems. You will also learn how to use tools to do a website audit.

Social media optimization: Social media is an important part of millions of lives, used to stay connected with people all over the world. Over the past decade, social media has undergone many changes to help businesses grow and benefit from it. It has provided tools that generate profit, in terms of reach, engagement from users, lead generation and sales. Optimizing your social media for business can do wonders. You will learn how that is possible in this course and how to use social media for business.

Mobile marketing: Websites need to be optimised for mobile use because most people look for things on their smartphones. Mobile marketing is a multi-channel strategy used to target customers on their smartphones. It includes SMS, ads, social media, etc. You will learn here how to optimise content and sites for mobile use, how to target audiences and market to them on their mobile phones.

Google Ads/PPC: Paid traffic can be achieved through paid ads and pay per click (PPC) method. It drives traffic quicker than organic traffic. Google Ads is a tool provided by Google to run and display ads online. You will learn how to utilize the tool in advertising.

Google Business: It is a popular online portal where people can find your business and review it. All the information like contact number, location, address, photos, services/products of business will be uploaded on Google Business. Since it is a public platform, it is important to cater well to the customers so the image or reputation of your business is maintained. You will learn how to set a Google business account and use it for business.

Digital Banner design: In this course, you will learn to design banner ads that are displayed on top of a web page or Google. It appears in different size, shape and has an inviting copy with a call to action button. Hard to go unnoticed, these banner ads are mostly done for advertising purposes. The software will be provided in the course to design the banners.



Short term course covers: Short term course covers:

Email marketing: Emails can be sent to promote products or services, can be transactional, in the form of newsletters, updates, etc. Email is best used for customer interaction and engagement. Ads can also be run through emails that target customers who interacted with your brand before. Here you will learn how to create content for emails based on specific objectives.

Blogging websites: WordPress, Blogspot, HubSpot are some of the examples of blogging websites where you can upload blogs. Strict guidelines have to be followed while writing on their sites. Blogging on popular sites can bring more traffic to your business website. Blogs can be about anything – personal and/or business but here you will learn how to write blogs for business and where to post them.

Google Tag Manager: It is a tool provided by Google to manage tags without editing codes. Using it can help load your page faster and tell you what is working and not working for your web page or site. There are three different parts of tag manager: tags, variables, and triggers. You will learn in detail about them and how to use the Google Tag Manager to deliver simple tag managing solutions.

Google Analytics: It is a free tool built and provided by Google that lets you analyse the data about your website – number of traffic, visitors, clicks, links, and more. It can be used to track the data for social media as well. Google Analytics tells you how visitors are interacting with your page in simple terms. You will learn in this course how to use Google Analytics and read/track the data and website activity.

Facebook marketing: A social media platform that has over 2 billion users provides countless opportunities for businesses to market their content. Facebook for business is quite effective in reaching a wide audience of potential customers. Customers interact and share your content on Facebook more than on any other platform. You will learn how to run ad campaigns and market content on Facebook using the insights and metrics that are built within the network.

Instagram marketing: Instagram has a younger population than Facebook, so businesses that sell products and services suitable for young people will succeed well on Instagram. It is an ideal platform if your goal is customer engagement and lead generation. You will learn how to promote brands and create content for them on Instagram and analyse the data using the insights that come with the network. You will also learn to do hashtag research and target a specific audience.

Twitter marketing: Twitter is mainly used for keeping up with the latest updates, news, and sharing opinions. It can be a powerful medium in marketing, maintaining brand image and for brand awareness. Microblogging can be done on Twitter. Twitter can help you promote ads that run on the platform to reach thousands of people. You will learn how to do so in this course and use the platform with insights for best results in marketing.

LinkedIn marketing: Finding businesses to connect with, people who can promote your business and work for you is easier on LinkedIn. The platform was made specifically for B2B marketing and for professional purposes. Reaching potential customers faster is possible on LinkedIn. Like other social media platforms, it comes with in-built insights that can be used to understand the audience and their interests. So you will be able to do that in this course and learn how to market on LinkedIn.

Pinterest for business: Pinterest is used to find ideas and inspiration. When people find something they like, they may link back to your website, making the platform highly useful in driving traffic and generating leads. It is one of the best platforms for marketing visual content. In this course, you will learn different ways to use Pinterest for business and how to set up a business account.

Bing ads: It was developed by Microsoft, similar to AdWords. But the benefit in using bing to run ads is that it is cost-efficient and targets a wider audience. Advertisers can display ads in many formats, sizes, and shapes. You will learn how to use the platform to create and run ads, target the right audience and perform keyword research.

The advanced course covers: The advanced course covers:

On-Page SEO: On-page SEO are the elements that happen on the website – technical set-up, textual content, visual content, codes, the quality of the codes, and user-friendliness of the site. It’s the process of optimizing a website to help it rank higher on SERPs. Some of the factors that need focus on on-page optimization are URL, meta-descriptions, title tags, heading tags, alt tags, keyword, content, links, etc. You will learn here how to on-page SEO based on these factors.

Off-Page SEO: Off-page page, unlike on-page SEO are the elements that happen outside the website like link building, social media marketing and brand mentions. These factors make up the online reputation of a website or a brand. They can change how people perceive your brand. Doing off-page SEO improves the credibility of a website and gives greater exposure. You will learn how to off-page SEO which includes link building and social media marketing.

Local SEO: Local SEO is optimizing your website by targeting the surrounding areas of your physical store so people can find you in real-life. Even if you are not having customers at the moment, doing local SEO can help you get customers from in and around your area. 60% of the mobile users who search for local shops visit the store right away. So local SEO is quite important for small businesses. You learn how to do local SEO for local businesses which includes Google business.

Search Console: Also known as Google Webmasters, search console is a free service provided by Google with tools to check index status, optimize search visibility, and monitor the website. The search console also provides the data about traffic – how many visits a site gets, how many clicks, and how many times you appear on Google. You can see which sites are linking to your site as well. In this course, you will learn how to use the search console, find crawl errors, create and test robots txt files, and more.

Domain & Extension: Domain is a web address that people type in the search bar to find a website. The domain name is unique, just like your social media handle. If not hosted by other websites, a business will, by default, have a domain name to establish their presence online. It can be copyrighted and trademarked to prevent fake and duplicate domains from being created. An extension is the suffix that follows the domain name, for example: .com, .org. You will learn how to create different types of domain and extension.

Web Hosting with SSL: Web hosting is a service that allows people to post a website. You will be required to have a domain name when creating a website, or you can buy one. SSL, on the other hand, is abbreviated as Secure Socket Layer which is a protocol created to keep all the sensitive information like bank details safe from being hacked. A website that doesn’t have SSL is susceptible to hacking, hence it is not considered safe to interact with if you are sharing any sensitive information. You will learn here different types of web hosts, what is SSL and how to buy/add it.

Website Building & Development: The main purpose of having a website is to put and organise the information of your business online so that people can understand what you do and offer them. Having a website makes it easy for people to interact with you online. There are tools and metrics with which you can monitor the websites. Web development is all about creating the entire design of the website and all the elements in it. In this course, you will learn how to create visually-stimulating web designs and how to use the tools for web development.

Landing Page Builder: Landing pages are specific pages where customers are directed to, through a link or a call to action button. They have a specific purpose and clear, concise information without any distractions like pop-up ads. Usually made for e-commerce sites, landing pages are created to direct customers to a site where they can make a purchase or signup or register. Landing pages collect information like email id for future advertisement purposes. You will learn here how to build a landing page using tools provided with the course package.

Lead Generation: Lead is a term used to describe people who show interest in your company. Lead generation is the process of gaining new potential customers. It is a continuous process that keeps the flow of customers visiting your store online or off-line, steady. Brand awareness is important in lead generation because people need to know who you are before showing interest in your products or services. The tactics used in lead generation are SEO, email marketing,remarketing, social media ads, etc. You will learn here how to employ these tactics to generate as many leads as possible on different platforms.

Quora Marketing: Marketing is all about curating content with high value and delivering it to the customers so that they show interest in investing or buying it. Quora is a great platform for this type of marketing. Quora is a platform where people ask and answer questions, so when you answer a question on Quora, you are delivering value to them which makes them take an interest in you. You can connect with users here and market or advertise to them. You will learn how to use Quora for marketing and analyse the data it provides to improve the marketing strategy.

Advanced Remarketing: Remarketing is a tactic used to target the customers who had interacted with you before and market to them again. Emails are a powerful tool in remarketing. But what makes remarketing successful? Because people tend to make a purchase or engage with a brand they are already familiar with. So reaching out to them to entice them into making a purchase again only seems practical. A/B testing is a part of advanced remarketing which you will learn here, along with prioritising remarketing offers and segmenting ads with a call to action buttons targeting previous customers.

AdSense: A tool provided by Google to help advertisers create and run ads, AdSense can be used to monetise the traffic as well. Ads can be promoted in various formats, sizes, and shapes. AdSense can be used by bloggers too, as it pays some amount every time their blog gets 1000+ views. With the help of AdSense, you can promote ads or content on multiple platforms without having to sign up on each of them. You will learn how to use the tool to run ad campaigns on various platforms in this course.

Digital Marketing Strategy: Strategies are techniques and plans executed to reach the goal or objectives of a company. Digital marketing can only deliver results after thorough research and planning. The marketer has to understand buyer persona, audience, competitors, and how people interact with each other on online platforms. Understanding these can give you a clear idea of strategies that will make digital marketing work for you. You can learn about the strategies used in digital marketing in this course.

Online Reputation Management: Online reputation is quite important for any business because it influences decision making in customers. Most of the customers trust the reviews they read online. So it’s important to gain their trust and interest in your company so you can gain positive feedback. In online reputation & management, you will learn to manage a brand’s online presence, its outlook, how to interact with customers and manage its ratings.

Graphic Visual Tool: While creating visual content, as a digital marketer you need to know how to create infographics, web page designs, data, charts, statistics, banner ads, logos, etc. So you will be provided with the software to create these visuals and will be trained to use them. Some of the common software used to create graphic visuals are Photoshop, Illustrator, Canva, and more.



The diploma course covers: The diploma course covers:

Search Engine Optimization

Social Media Marketing

Email Marketing

Content Writing

PPC / Google Ads

Master Course covers:

Affiliate Marketing:

Affiliate marketing is a process in which the owner of a product boosts its sales by allowing “Affiliates” to recommend their products to others. In return for recommending products, these affiliate marketers earn a commission.

Affiliate marketing is a tactic in which the merchant shares a unique link to the affiliate. The affiliate marketer then shares that unique link on blogs, social media accounts, or on a website in order to promote that product to his/her audience and try to convince them to purchase that product through that link. If the customer ends up buying the product then the affiliate marketer earns a commission for that.

Benefits of being an affiliate marketer:

As an affiliate marketer, you are your own boss. How much time you want to invest in affiliate marketing and at what time you want to work, this all is decided by you only.

As an affiliate marketer, you are not supposed to worry about customer satisfaction or customer complaints. These are all handled by the merchant itself.

As affiliate marketing is done online so you are free to work from anywhere in the world.

As an affiliate marketer, you don’t have to worry about stock control, processing order, and payments.

In this course, you will learn

Overview of affiliate marketing

How to become an affiliate marketer

How affiliate marketing help businesses

Marketing Automation:

Marketing Automation is a process of using tools and technologies to manage repetitive marketing processes, tasks, campaigns, and other marketing works automatically. Through marketing automation tools one can automate repetitive tasks such as social media posting, email marketing, ad campaigns, etc. for more efficiency in work by minimizing manual actions.

One of the best things about marketing automation is that it saves time so that more time can be given to crucial works like marketing strategy, workflow planning, and many more.

Advantages of Marketing Automation:

Marketing Automation reduces your staffing cost. With the help of automation tools, one staff can perform the work of 50 staff.

Marketing Automation helps you in easily scheduling your different social media posts to different segments of your audience ahead of time.

Improve your ability to generate more qualified leads

It helps increase customer engagement with personalized content

Marketing automation also helps in increasing the ROI.

Minimize repetitive marketing task and boost productivity

In this course, you will learn:

Intro to market automation

How it is beneficial for business

How to make Marketing automation strategy

Personal Branding:

Personal branding is a practice of promoting a person and his/her career. It is a process of creating and influencing public perception for an individual, group, or organization. It is an act of creating a good perception in the mind of the public about an individual by positioning them as an authority in their industry.

The process of personal branding involves finding your qualities, polishing your qualities, and building a reputation in public on things you are known for.

Personal branding is equally important as your industry and professional status. It has the power to open new opportunities for you.

The process of personal branding sometimes feels quite overwhelming, but once you have built a strong personal brand, then you can yourself feel the change in your personality. It will make you stand out from everybody else. It gives you the opportunity to show your audience your skills and strengths.

Benefits of Personal Branding:

Your personal branding makes people trust you more as they know what you do and why you do. They know the source of your career energy and that’s making them comfortable working with you.

Your personal branding differentiates you from your competitors in the mind of employers and customers. It will help you in landing a new job

People will recognize you as an expert in your department.



In this course, you will learn

Overview of personal branding

How to do personal branding

What are the benefits of personal branding

Webinar Marketing :

Webinar marketing is nothing but using online meetings and presentations to communicate your ideas and thoughts to your potential customers. Through webinar marketing, a company can generate plenty of leads from one activity. It is a space for you to educate, inform, and promote your business’s product and services to your customers.

Webinar marketing is a great way to engage with your customers. It is similar to a demo and training session. In webinar marketing, the customer could ask questions and the company will provide solutions to their customer’s queries.

How to design a result-oriented webinar:

Your webinar topic is very important. If the topic is interesting then more people will tune in. so, always choose an interesting topic.

Make sure to identify your target audience

Try to add keywords in your topic, this will help you get more people in your webinar

Make sure to provide valuable and informative content in your webinar

Once you schedule your webinar, use all the channels of your business to promote your webinar. Also, ask your connections to forward your webinar to other people.

Also, if you have enough budget then you can also use paid ads for the promotion.



In this course, you will learn:

Overview of webinar marketing

How to design a result-oriented webinar

Importance of webinar marketing

How to select your target audience for webinar marketing

Inbound Marketing:

Inbound marketing is a process of helping your potential customer find your company by creating quality and relevant content. It is a process of growing an organization through building meaningful relationships with the customers. Inbound marketing is a marketing strategy that not only utilizes content marketing but also focuses on blogs, events, social media marketing, and search engine optimization.

The best thing about inbound marketing is that it is permission-based marketing. In inbound marketing, you communicate to your audience via mediums in which the audience themselves has permitted you to communicate.

Examples: subscription-based email marketing, subscription-based webinars, blog subscribers, etc.

Advantages of inbound marketing:

Inbound marketing doesn’t expire. Although it takes time to show results, it is very sustainable and reliable. The blogs and nurturing email will always be available for the audience.

Inbound marketing is very cost-effective. To start inbound marketing all you need is a website and a blog.

It helps in enhancing your brand position

Inbound marketing helps in generating more ROI. It cost about 62% less per lead than outbound marketing.

In this course, you will learn:

How to create quality content for inbound marketing

How to promote your business through inbound marketing

The techniques of inbound marketing

Retention Marketing:

Retention marketing is a strategy implemented to build the existing customer stronger. It is nothing but a strategy to keep your customers engaged, satisfied, and loyal to you. The ultimate goal of retention marketing is to encourage your customer to do repeat purchases from you.

Retention marketing tactics enable you to build a long-lasting relationship with your customers who will become loyal to your brand.

Why is retention marketing important for a business?

Retention marketing is way cheaper than acquiring new customers. Customer acquisition needs you to have innovative ideas and strategies which are not at all cheap. So, it is always better to focus on returning clients.

Retention marketing guarantees your brand loyalty. The chances of your client switching to another brand are very less. Also, your old customers bring you, new clients, through word of mouth. So never stop pampering your old customers.

Retention marketing will save you time and money. Your old customers need no additional information on your product and services, so don’t have to spend your time and money on promo materials.

Retention marketing helps you try new things. When you have established loyal customers, you get the confidence to expand your boundaries. You can introduce your new business line as you know that your returning customers will accept it with open arms.

In our Learn Digital Academy master course, retention marketing is also included. In this course you will learn:

How to retain customers

How to build a strong relationship with your customer

How to make a strong retention marketing strategy

How to grow your business through retention marketing

Viral Marketing:

Viral marketing is a business strategy in which different social channels are used to promote a business. It is a process of sharing information regarding some product or service to people using social networks, who then share that information with other people in their social networks.The ultimate aim of any viral marketing is to achieve an efficient distribution over the different social networks.

How viral marketing works?

It is very simple to carry out viral marketing campaigns. All you have to do is create a quality and unique content which is attractive to your audience. Upload that content on the internet and promote it. After that all you can do is wait for it to go viral. The content that you create should be so engaging and relevant that people can’t help and share it with their friends.

Advantages of viral marketing:

Viral marketing is cost effective as the advertising part of the viral campaign is done by the audience itself, which cuts down the costs of dispersion.

Viral marketing has the potential to reach a huge audience without having to invest a lot of money and effort.

Viral marketing helps build up your brand. It is extremely helpful when it comes to branding and awareness.

In this course, you will learn:

Intro to viral marketing

How to create viral campaigns

How to create viral contents

Graphic Designing Course:

Graphic design is a process of creating visual content to communicate messages to the audience. In graphic designing, the designers use typography, photography, visual arts, and page layout techniques to create visual compositions for their clients. For creating visual representations of messages, the graphic designers create and combine images, texts, and symbols.

To better understand graphic design, it is important to be aware of the elements and principles that make up designs.

Elements of graphic designing are:

Line

Shape

Color

Form

Space

Texture

Principles of graphic designing are:

Contrast

Balance

Rhythm

Movement

Proportion

Emphasis



Types of graphic designing:

Visual identity graphic design: visual identity designers create logos, typography, color palettes for brands as per their personality.

Marketing and advertising graphic design: designers specialized in marketing and advertising creates assets for marketing strategy. They create social media ads, banners, email marketing templates, PowerPoint presentations, brochures, images for blogs, and many more.

User interface graphic design: UI designers work closely with UX designers and UI developers for designing web pages, game interfaces, App designs, etc. the UI designers must have good knowledge of UI/UX principles.

Motion graphic design: motion graphic designers design animated logos for brands, trailers, video games, GIFs for brands.

In this graphic designing course, you will learn:

Intro to graphic design

Photoshop 2020

Illustrator 2020

Color trends

Corel draw

Influencer Marketing:

Influencer marketing is a type of marketing in which a brand collaborates with online influencers to market its product or services. In influencer, marketing businesses use a person ( influencer) who has the power to affect the purchasing decision of the public through their knowledge and relationship with his/her audience.

Anyone can become an influencer, all they need is a good number of followers in a distinct niche on social media and the capability to keep them engaged.

Why is influencer marketing important?

It helps in attracting new customers

Builds trust and reliability

When you work with an influencer whose niche matches with your product, you will reach your target audience

Enhance customer retention

Help you achieve maximum ROI

Now, let’s create an influencer marketing strategy:

First, identify your audience whom you want to target

Find an influencer who has a good amount of followers in your niche

Track the work of the influencer. Check the engagement on her content, like how much likes, share, and comments he/she is getting.

Create irresistible content for influencer

Track and analyze your results

In this course, you will learn:

Intro to influencer marketing

How to select an influencer for your business

How to create catching and unique for your influencer

Sales Funnel:

Sales funnel is a step-by-step process that companies lead customers through when purchasing products. Through each step of the sales funnel, the customer comes closer to your product. There are several steps in the sales funnel, known as the top, middle, and bottom of the funnel.

The 4 basic stages of sales funnel are:

Awareness: At this stage, your audience comes to know about your existence. This is when the audience first visits your website. The main purpose of this stage is to improve the visibility of your brand and reach your target audience.

The ways through which you can read your target audience and improve your brand visibility are:

1.Continent marketing

Paid ads Word of mouth

Interest: At this stage your customer shows his/her interest in your product and services. At this stage, your goal is to build a relationship with your audience, so that they feel buying from you.

Decision: At this stage, the prospect becomes the customer by finalizing the deal with you.

In our Learn Digital Academy master course, sales funnel course is also included. In this course, you will learn:

What is sales funnel

What are the stages of sales funnel

How does it work?

Media Buying:

Media buying is the process of buying media space for advertising. It is an activity of bringing a brand message to its targeted audience. The media buying process involves strategy, negotiation and placements of ads. The main purpose of media buying is to focus on increasing the conversion rate and decreasing your cost per conversion. It is all about finding the right place, time and context to deliver the ad to the right audience and enhance sales, ROI and brand awareness of the business.



Some of the best platforms for media buying:

Twitter Ads

LinkedIn Ads

Instagram Ads

Facebook Ads

Pinterest Ads

Social media influencers

Sponsored Ads on websites and blogs



Points to keep in mind while executing media buying:

You must have a clear picture of who your right audience is so that you know where to target and whom to target. Distribute your audience into segments such as demographics, geographic, and behaviour to better understand your audience.

Do research on your competitors. See where they are advertising, whom they are targeting, and what platforms they are using for displaying their ads.

Know which media buying platform suits you the best.

After getting a clear picture of whom to target, how to target, and where to target. Now it’s time to allocate your campaign budget according to the results you expect to see.

In this course of media buying, you will learn:

What is media buying

How to identify your potential audience

How to choose right platform for your advertisements

How to plan an effective media buying strategy

Video Creation:

Video creation is simply a process of creating videos. The process of video creation consists of three phases: Pre-Production, Production, and Post-Production.

Let’s see in detail about these processes of video creation:

Pre-Production: this process is all about preparation and setting the groundwork for your video. In this phase, it is very essential to do the planning and research for your video creation to make it a successful project.



This pre-production phase includes:

Video strategy

Project timeline

Creation of script

Selection of story

Deciding Location

Characters

Budget

Production: now when the preparation of video creation is complete, it’s time for the production of the video. In this phase, the production of the video will begin.

This production phase includes:

Setting up the sound, light and other equipment

Recording voice

Capturing shoots

Post- Production: Once you finished shooting you will have to begin editing work. For editing your video you can use any editing program depending on the need and time you have.

This phase includes:

Music selection

Video editing

Production of the final story

In Learn Digital Academy’s master course, the video creation course is also included. In this course, you will learn:

How to create a video

How to edit your video

Video editing tools

How to do video creating planning

Buyer persona:

An ideal customer – their behaviour pattern, their interest, needs, how many times they buy from you, what they buy, how much they spend – all these adds up to a buyer persona. It is determined by using Google Analytics and insights in social media apps. Understanding buyer persona helps a brand create relevant content, strategise their marketing and improve it. Buyer persona can also influence the activities that happen in a brand like packaging, designing, remarketing, etc.

Even though marketing strategy is well executed but targeted to the wrong audience, it will be a waste of time as sales will not reach expectations. There are different types of buyer personas and brands target only those whom they want as customers, with the help of contact database and insights. They research all kinds of customers to leave out negative buyer personas, customers that are not ideal and save cost on marketing and advertising to all kinds of customers. Brands can customise a marketing strategy to target a specific buyer persona and improve the sales.

You will learn here,

What is buyer person and why it is important in business

How to create a buyer person

How to find and target the right customers

How to read the insights on customer database

Conversion Rate Optimization:

A conversion rate is the percentage of visitors who complete a desired action on your website. The desired action may be, filling out a form on your website, subscribing to a service, purchasing a product, etc.

Conversion rate optimization is the process of optimizing your website or landing page to boost your conversions. Conversion rate optimization is focused on making the visitors of your website take the desired action. It helps you boost your number of leads, increase revenue, and lower acquisition costs.

A high conversion rate indicates that your website is well designed, formatted effectively, and is appealing to customers.

How to optimize your conversion rate?

Let’s take a look at how to optimize your conversion rate for better results.

It is important to know your target customer. So that your business messages are specific and compelling.

Take surveys and polls of your customers. Ask them questions, in brief, to know about their needs and wants.

Run A/B test

Focus on the content of the most important pages of your website like the product page and landing page. You can also run a heatmap analysis on those pages to know where exactly people click and how they use the page.

Create a perfect page with A/B testing.

Create a sense of urgency, to make your customers take quick action. Telling them that they have limited time to take action will make them make a purchasing decision.



In this course, you will learn:

Intro to conversion rate

Why is optimization of conversion rate important for your website

How to make a conversion rate optimization strategy

Introduction to tools used in conversion rate optimization

Branding E Commerce Store and Development:

What is an ECommerce store?

Ecommerce is also known as electronic commerce. Ecommerce is a business model and here all the transactions take place over the internet. Those stores where the products are sold online are called e-commerce stores.

The different types of e-commerce models are:

B2B: The B2B model, business to business, is when a business sells its product or services to another business. In the B2B model, the buyer is mostly the end-user but sometimes the buyer resells to the customer.

B2C: The B2C model, business to consumer, is when a business sells its product and services to consumers. Amazon, Apple, etc are the example of B2C businesses.

C2C: The C2C model, consumer to consumer, is when consumer sells anything to the consumer. The sellers of the C2C model are not any kind of business but are average consumers selling the products they own to another consumer.

C2B: The C2B model, consumer to business, is when a consumer sells the product they own to any business.

How to do the branding of e-commerce stores?

Create Brand Logo & Name: The first step of branding is to create a catchy and unique logo and name for your e commerce store.

Create a Brand Slogan: Create a slogan for your e commerce store which is appealing to the audience and convey the message of your product and services to the consumer.

Identify your Target Audience: It is very important to have a clear picture of your audience, what they like, what products and services they use, what they do and many more.

Establish Social Media Presence: Nowadays everyone is using social media, so a presence on social media will help you to reach your target audience. Through social media, you can enhance your brand awareness and increase your outreach.

Establish Social Media Presence:

Create an Application for your Ecommerce Store: Having an application for your e-

commerce store will help you get a higher conversion rate and give your users a more personalized experience.

Improving Customer Service: if you want to have loyal customers then you need to focus on your customer services.

In this course, you will learn: