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A woman who captured hearts by launching a moving video appeal to find the father of her unborn child has revealed it was a hoax.

Filmed by the beach at Mooloolaba, on Australia's sunshine coast, Natalie Amyot asked social media to help her find "the really cute guy" she met at a party on the last night of her holiday.

But a day after the video was released, another clip was uploaded to her YouTube channel in which she admitted the appeal was actually a marketing ploy set up by Sunny Coast Social Media in Queensland.

The new clip opens with the 26-year-old announcing: "I found him", before stepping aside for the social media company's owner Andy Sellar.

The revelation comes after doubts had been cast over the story of Ms Amyot, who was searching for a man she claimed got her pregnant on the last night of a three-month trip to Australia.

A former friend of the fictional Ms Amyot confirmed to Daily Mail Australia she was in fact Alizee Michel who is believed to have studied marketing and tourism.

Jordan Foster said Ms Michel had attended the University of the Sunshine Coast - north of Brisbane - for "a few years", and had a long-term boyfriend.

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And on Wednesday, the truth was finally revealed by Mr Sellar in a YouTube video.

He said: "This has been a viral video for Holiday Mooloolaba. My name is Andy Sellar and I own a company called Sunny Coast social media.

"We do viral videos for businesses. Now I know there is going to be a lot of you that are upset by this... maybe not too happy.

"But this young lady was just a volunteer in this. I did all the Facebook, the YouTube, I did all the answering. She had nothing to do with that, she literally was just an actress."

Mr Sellar goes on to reveal why he had engaged in such a campaign.

"We just wanted to put Mooloolaba on the map because it's a wonderful place. So thank you for watching and we are going to do many, many more videos like this," he explained.

Earlier on Wednesday, speculation was mounting about whether or not Ms Amyot was real and if her story was fake after she refused to reveal the name of her one-night stand.

The 26-year-old made international headlines when she posted a video onto Facebook and YouTube claiming she had returned home only to discover six weeks later she was pregnant following their one-night stand.

After the "beautiful night" they spent together, the woman pretending to be Ms Amyot said she her phone with his number in soon after arriving back home.

That might have been it - except six weeks later, Natalie found out she was pregnant.

With no way to contact the father of her baby, and no family of her own, the mum-to-be made the dramatic and undeniably romantic decision of flying back to Australia to see if she could find him.

Imploring her audience to share the video, she does not name the man in question during the clip nor on her Facebook page.

However, she describes him as 6ft tall, tanned and with blue eyes with blond hair, saying "If he doesn’t want to know then that's OK, but I really want to try and find him."

The video generated a lot of interest and attention, with some comments suggesting her reluctance to name him publicly means it was a hoax.

Hundreds of keen helpers expressed their concerns and support online while others questioned Ms Amyot whether her story was genuine or just an elaborate hoax.

But she hit back at critics, saying: "If you don't want to help or are rude please just go back to you lives and don't judge me [sic].

"I said if he isn't interested ill go home and that is it....can i not try though? why is that so bad," she wrote on Tuesday before the big reveal.

"Am sorry if i have upset anyone doing this...i am just going to go on esplanade tommorw and every day and see...i don't want to go not tv as he will scare by it.....am lost here."