On a normal night, Democratic frontrunner Hillary Clinton might be mocked or attacked for not being serious enough if she were photographed hanging out with Kim Kardashian and Kanye West. But they have a lot of money and a lot of influence over their fans, and as dumb as it sounds, their endorsement could affect many people's votes. So what's Hill to do? Answer: Be very, very smart when it comes to timing.

Last night the Republicans held a shitshow of a debate that made for great TV, but did not make a great case for anyone seeking higher office (Rubio and Kasich came out looking the best probably). So Hillary waits for the night where the Republicans put on this circus with Donald Trump as their ring leader, and that's when she decides to Keep Up With the Kardashians. Because who's going to criticize her on a night when Donald Trump attacked Megyn Kelly and Rosie O'Donnell, Chris Christie and Rand Paul argued about hugs, and Scott Walker bragged about having a Harley? Comparatively, hanging out with Kim and Kanye seems almost dignified.

The other brilliant piece of this timing is that it tacitly says she's not worried about any of the Republicans. It says: "I didn't need to stay in with my team studying these guys, because I thinks they're clowns." It says, "I think hanging out with a reality TV star and a musician is more important than seeing what you knobs are up to." And that's awesome.

So, well played, Hillary. I hope Kanye gave you a sneak peek of his new album.