Aurora’s first H&M store opens Thursday in Southlands, a 1.7-million-square-foot shopping center east of E-470 and north of East Smoky Hill Road.

The 21,000 H&M location opens at noon and “will feature women’s, men’s and children’s apparel as well as accessories, shoes and cosmetics,” the company said in a news release.

H&M has continued to open retail outlets in Colorado since the first opened on the 16th Street Mall in Denver in November 2011. A store opened at the Outlets of Castle Rock in late 2013. The company web site shows eight locations along the Front Range, from Boulder to Colorado Springs.

The Aurora opening includes special events all weekend, H&M said.

On Thursday, the first 200 people in line will get a scratch card worth between $10 and $300 and a goodie bag.

Friday through Sunday, 100 gift cards worth $50 will be given away each day at noon.