Developer United Front Games is looking to get their newly announced free-to-play game, Triad Wars , in front of as many players as possible.

In a Reddit AMA yesterday, the studio answered questions and concerns about the business model approach of its PC-only online adventure game -- a follow up to its 2012 hit, Sleeping Dogs.“Free to Play allows us to get the game to as many players as possible with the lowest possible barrier to entry,” producer Justin Bullard explains. “That suits our goal of exposing a massive number of gamers to the Sleeping Dogs universe.”The studio wants to find a business model that worked best with the persistent ongoing services of Triad Wars. Bullard didn’t give specifics into the free-to-play model but he did go on to say that monetization will be tested and tuned based on what the studio learns from the game’s beta tests.“Our guiding principle is that gamers should be having fun, first and foremost,” Bullard says. “We live and die by that at UFG. We aren’t interested in nickel and diming people, but instead want to build a game that players will keep coming back to, because they love it.”Triad Wars mixes the Hong Kong criminal elements of Sleeping Dogs’s gameplay into an asynchronous multiplayer online game. Players join or build gangs and ascend the ladder of power in the Triad underworld. Players can battle each other over turf to expand their criminal operations. Other aspects of organized crime will be featured such as extortion, counterfeiting, and smuggling.United Front Games officially announced Triad Wars last Friday after confirming its development last October. Be sure to check back as more information on Triad Wars becomes available.

Michael Martin is a freelance writer from Seattle who is hopelessly addicted to pop culture t-shirts. Send help on Twitter