May 18, 2013 Update :: 33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Available on Amazon, Amazon UK, Amazon Kindle Store, or Barnes & Noble! Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits, written by Heather Mansfield and published by McGraw-Hill, is a comprehensive 268-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your “Twitter voice” to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.

Table of Contents

Book Tour Fundraiser $17,130 Raised!

Book Tour Sponsors

141 Nonprofits Mentioned

149 Tools and Resources Covered

Reviews & Articles



February 24: Q&A with Heather Mansfield

December 30: Donation Pay: Best Books of The Year

December 12: PR Toolkit for Nonprofits: Social Media for Social Good

November 7: What You Can Do: Using Social Media for Social Good: Part 2

November 7: What You Can Do: Using Social Media for Social Good: Part 1

November 3: San Francisco Book Review: Social Media for Social Good

October 30: [Radio Interview] Social Media for Social Good: A How-To Guide for Nonprofits

October 18: Springfield Business Journal: Local Business Woman Breaks Down Social Media

October 10: [TV Interview] Social Media for Social Good: A How-To Guide for Nonprofits

October 6: Community College Times: Practical Advice on Social Media

September 19: Harpin Communications: Social Media for Social Good

September 16: Social Velocity: Taking the Leap Into Social Media

September 14: Jocelyn Harmon’s Marketing for Nonprofits: New Must Read for You!

September 12: About.com: 4 Peer-to-Peer Fundraising Tips for Nonprofits

September 9: McGraw-Hill: Social Media for Social Good Book Tour Hopes to Raise $30,000 for Partner Nonprofits

September 5: Archaeology, Museum & Outreach: Upgrade Now, or Become Obsolete!

September 1: Fundraising Success Magazine: 11 Qualities of an Effective Social Media Manager

Testimonials

“For over 10 years Heather has been my primary reference point and mentor for all things pertaining to online community management and social networking for nonprofits. If I want to find out who is doing social media correctly, I always look to Heather’s blog and tweets. All of us here at TechSoup deeply respect, value, and recommend her work.”

– Susan Tenby, Director, Online Community and Social Media, TechSoup.org

“In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community and she makes social media accessible regardless of position or involvement. Over the years she has been instrumental in my understanding of the sector and continues to impress me with her knowledge and ability to communicate best practices.”

– Danielle Brigida, Digital Marketing Manager, National Wildlife Federation

“Heather is great. She has been a real change maker for Safe Kids. She presented a social media training to our affiliates at our annual conference in 2008 and as one of the most popular sessions, our affiliates are still talking about it – 60% of which now actively use social media. Whenever we have a question about social media we always return to Heather’s blog Nonprofit Tech 2.0 for advice, and no doubt we will be regularly using her book too.”

– Line Storgaard-Conley, Director of Interactive Services, Safe Kids USA/Safe Kids Worldwide

“Heather practices what she preaches: she is passionate about social media, and a friendly and generous member of the nonprofit community. When I want to know what my organization should be doing, I first turn to Heather’s blog and LinkedIn Group.”

– Erica Burman, Director of Communications, National Peace Corps Association

“We use something we’ve learned from Heather almost daily. Her relentless research is only superseded by her passion to see nonprofits succeed. Social media is a critical tool we use to help gain support for our military families and wounded warriors, and because they deserve our best efforts, this book will be within reach on all our desks.”

– Susan Miller, Director of Online Communications, Operation Homefront

Research Interviews

1/31/11: National Wildlife Federation

1/17/11: WITNESS

12/27/10: The Humane Society of the United States

12/20/10: Taproot Foundation

12/13/10: The Nature Conservancy

12/6/10: Women for Women International

11/29/10: Big Cat Rescue

11/22/10: Pancreatic Cancer Action Network