NEW DELHI: BJP on Monday kick-started its poll campaign in the JJ clusters with the launch of Jhuggi-Jhopdi Vikas Rath. Promising housing for all slum dwellers, the party is hoping to make dent in this voter segment which is considered to be an AAP stronghold. This time BJP is focusing on all voter segments, including the ones which rarely vote for BJP, to ensure a comfortable win.

This is the first time that BJP is aggressively campaigning in JJ clusters and taking up issues that affect them. Apart from housing, it has promised to streamline ration distribution and provide other facilities. The Centre’s decision to regularize unauthorized colonies has helped the party win the confidence of these people. “If a BJP government exists in the state, then whatever we promise will be delivered,” said Vijay Goel, in charge of the JJ cluster committee.

In the assembly polls, BJP didn’t benefit from the anti-incumbency against Congress due to AAP. This time it is leaving nothing to chance. Scrapping of chullah tax, conversion to freehold of all expired term leases of Nazrul properties, notification of 351 roads for commercial and mixed land use are some of the recent decisions taken by the Centre which will benefit a small population.

“We want people to know that BJP believes in development for all. The previous governments did nothing to address the concerns of people,” said Satish Upadhyay, Delhi BJP chief.