Like its predecessors, the Moto Z can be run through Lenovo's Moto Maker service. However, if you're looking to create a truly bespoke masterpiece, you're going to be disappointed. Colour options are limited to White & Fine Gold or Black & Lunar Grey and there's no scope to increase the onboard storage. The company does have an ace up its sleeve, though, and that's Moto Mods.

Moto Mods are Lenovo's answer to the LG G5's swap-out modules. There are four magnetised modules -- the Incipio offGRID Power Pack, JBL SoundBoost Speaker, Hasselblad True Zoom and Moto Insta-Share Projector -- that attach to the back of the Moto Z and give it more battery, better sound or clearer optics. The accessories start at £60 and range up to £250.

It was only announced last week, but the mid-range Moto Z Play is also live on the Motorola store, although it is currently out of stock. The 5.2-inch £370 Android device houses an octa-core Qualcomm Snapdragon 625, 3GB of RAM, 16-megapixel camera and a 3,510mAh battery. More importantly, it does have a headphone jack.

If you put your order in today, your Moto Z should be with you by September 14th, just before the iPhone 7 hits stores. The Moto Z Play, on the other hand, should be widely available later this week.