Viewers of Fox News were given the gift of learning about Trumpy Bear on Monday morning in a campy advertisement shilling a stuffed teddy bear resembling President Donald Trump.

A journalist at Vox tweeted about the commercial:

I can't believe this commercial that just ran on Fox News is for real pic.twitter.com/gGInt8BKhp — Aaron Rupar (@atrupar) November 12, 2018

The ad for Trumpy Bear ― yes, it’s the actual name of the product ― features a bear with Trump’s signature comb-over, white cuffs, a collar and a red tie seated on a motorcycle, riding in a golf cart and even snuggled up in a chair.

Perhaps the most bizarre facet of the bear is that it has a secret pocket that reveals an American flag blanket.

Through a Fox News spokesperson, Fox News’ senior vice president of eastern sales, Dom Rossi, explained the commercial is a local ad and the network does “not do business with them nationally.”

Trumpy Bear appears to have been around since at least mid-2017, with similar advertisements to the one that aired on Monday popping up all over YouTube. This latest resurgence, though, has brought people out of the woodwork to ask: Is this real?

Luckily, Snopes did everyone a service by fact-checking the bear’s existence and informing readers: “Trumpy Bear is real. The commercial is real, not a spoof (although some moments appear to have been written with tongue firmly in cheek). And the bear itself is a real product available for purchase.”

The reaction to the bear popping up again has been a treat in and of itself:

Democracy dies in a trumpy Bear ad. https://t.co/nbl4eeKPR1 — Molly Jong-Fast (@MollyJongFast) November 12, 2018

Trumpy Bear is the perfect stocking stuffer.



I bought the deluxe version that comes with payoff money to keep Barbie quiet. pic.twitter.com/1zV1ClqhCy — Jeff Dwoskin - Hashtag Roundup (@bigmacher) November 12, 2018

Trumpy Bear is my new patronus. — David M. Perry (@Lollardfish) November 12, 2018

If this ran as an SNL digital short I wouldn’t know the difference — Sopan Deb (@SopanDeb) November 12, 2018

Just discovered "Trumpy Bear" and okay, that's enough Twitter for me for one day. — Jeff B. (@EsotericCD) November 12, 2018

TRUMPY BEAR: Step on it Chad, I got a hot date tonight with the star of THE CANS OF THE CAVE BEAR. Presidenting is so hard. pic.twitter.com/1EjsLdzyQc — Jeremy Newberger (@jeremynewberger) November 12, 2018

Lol it comes with a certificate of authenticity https://t.co/H88QN8gpsC — Josh Barro (@jbarro) November 12, 2018

So, here's the thing: Trumpy Bear owns — Seth Mandel (@SethAMandel) November 12, 2018