CNBC caused a stir after it released a step-by-step tutorial on how to buy Ripple on Poloniex

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In what was once an unlikely format for the broadcaster, host Brian Kelly used screens from Poloniex's order book to guide consumers through the specific acquisition process of the Ripple XRP token.

He then performed a live spot trade in which he converted about three BTCs into XRP

"I bought everything this Ripple – that's how c & rsquo; Is easy and fast, "commented Kelly.

Lol @CNBC shows people how to use the Internet to buy Ripple Tutorial literally click-by-click followed by" it's like it's easy! " It's so crazy. pic.twitter.com/8uzt 0YP5Po – Pump (@APompliano) July 7, 2018

While CNBC's Fast Money segment edition is notable for its undoubtedly promotional rather than informative character, it is not a big deal. 39, is not the first time that the network has chosen to "plug" openly some cryptocurrency

In December, the sudden appearance of pro-Bitcoin Cash content on both air accounts and on social networks has aroused suspicion.

The astronomical rise in XRP prices also raised concerns from those who were not convinced of the usefulness of the token in relation to the platform itself. Nevertheless, CEO Brad Garlinghouse remains adamant that his use as a motto will be a blow to Bitcoin, a prospect that mainstream publications other than CNBC have jumped on.

"Many people realized that Bitcoin would not be the kind of Blockchain panacea we once thought," Garlinghouse told NBC

. "Instead, you have specific vertical." XRP solves a payment problem and it's very effective in doing so. "