TORONTO, April 18, 2019 /CNW/ - Pure Global Cannabis Inc. (TSX.V:PURE;OTC: PRCNF ; FRA:1QS) ("Pure Global") an integrated, growth-oriented life sciences and consumer products cannabis company, operating through its wholly-owned subsidiary PureSinse Inc. ("PureSinse" or "Company"), is pleased to announce that it has entered into a binding Letter of Intent ("LOI") with Ottawa-based The Great Canadian Hemp Company, Ltd. ("GCHC"), pursuant to which the parties shall seek to enter into a share purchase agreement whereby Pure Global will acquire a 100% interest in GCHC.

As consideration, Pure Global will pay GCHC shareholders $560,000 with $60,000 payable in cash and $500,000 payable through the issuance of common shares in the capital of Pure Global at a price equal to $0.20 per share to be held in escrow and released pursuant to a 24-month schedule.

GCHC creates organic vegan hemp-based, all-natural skin and hair products, and promotes sustainability, organic beauty, and mindfulness. After the acquisition, GCHC will continue as a business unit of PureSinse.

"The Great Canadian Hemp Company is a young, innovative, already-established company that offers an exciting opportunity for Pure Global to enter the health and beauty segment," said Ross Hendry, VP of Consumer Sales and Marketing. "Melissa and Edan are great brand ambassadors, and have established a line of turnkey products that will transfer successfully into CBD and full-medicated spectrum products. We will scale manufacturing of these amazing products and leverage our distribution capabilities. This line is especially geared for the European and Asian markets where there is currently an enormous demand for CBD health and beauty products."

GCHC was founded in 2016 by Edan Wolk and Melissa L'Heureux-Hache, who are passionate about sustainability and organic hemp-based wellness products. Together they have created a line of all-natural and entirely unisex skin and hair products formulated with organic Canadian hempseed oil.

Among GCHC's top products are their Awakening Facial Serum, made with coffee, avocado, and black spruce, as well as coconut, jojoba, and hemp oils; a range of artisanal soaps made with natural soapberry juice, a saponin-containing fruit native to the Himalayas; natural hair nectars rich in hemp oil; and a range of masks, body butters, lip balms, and scalp treatments, all ethically formulated with sustainability, mindfulness, and organic beauty at their core.

"We are excited about the acquisition as Pure Global can help us build a CBD-based line that remains true to our brand, as well as explore other aspects of health and wellness with access to other cannabis derivatives," said company co-founder Melissa L'Heureux-Hache. "Our philosophy has always been to develop products that are good for the body and good for the environment. It was very important for us to align with a company with integrity, that shares our commitment to sustainability and consumer trust. We look forward to creating new and wonderful products, contribute to a green lifestyle, and help raise awareness of the role of cannabis in natural, plant-based care," added Edan Wolk.

"This acquisition gives Pure Global a head start with a high-margin line of products that have been formulated for our target audience, and will serve as the base for our international CBD wellness and pet product lines," said Malay Panchal founder of PureSinse and CEO of Pure Global Cannabis Inc. "We will manufacture these products at scale and sell through online and over the counter retailers in the Canadian, European, U.S., and Asian markets where we will look to introduce these products within the next 12 to 24 months," added Mr. Panchal.

About Pure Global Cannabis

Pure Global Cannabis Inc. (TSX.V:PURE; OTC:PRCNF; FRA:1QS) is an innovation-based cannabis company led by experienced pharma, biotechnology, horticultural, and consumer packaged goods (CPG) experts. The Company's wholly owned subsidiary, PureSinse Inc., is a licensed producer under the Cannabis Act. The Company's Brampton campus houses facilities for vertically farmed cultivation, R&D, extraction, manufacturing, and distribution. Pure Global will produce branded and white-labeled cannabis products for the medical, pharmaceutical, wellness, health & beauty, natural health, food & beverage, and recreational legal markets with uniquely formulated and purified concentrates. The Company is using the Canadian market as a springboard to develop and manufacture GMP-compliant cannabis products for international sale and distribution with a goal to become one of the most trusted premium international cannabis brands.

To register to Pure Global's mailing list, please visit www.pureglobal.com . Follow @pureglobalcanna on Twitter and Facebook and @pureglobalcannabis on Instagram .

About the Great Canadian Hemp Company

Great Canadian Hemp Company is an Ottawa-based company devoted to promoting wellness and sustainability through natural care. We create products that are gentle, effective and easy to use, without the use of chemicals, synthetics or unnecessary fillers. Our ingredient lists are clear and simple, containing only pure, plant-based botanicals. Everything we make is 100% Vegan and Cruelty-Free. We imagine, create and test our formulas in-house, with real people. Our hearts and consciences are worn proudly on our sleeves.

In addition to creating products that promote wellness and self-care, we place a premium on giving back to Nature. It is the source that provides us with the powerful ingredients we use in our formulas, and a place we all have a responsibility to maintain (see our SeedThe6ix initiative for more).

For more product information, please visit their website at www.greatcanadianhemp.com, learn more about their philosophy, and sign up for their mailing list. Follow them @greatcanadianhempco on Instagram.

FORWARD-LOOKING STATEMENTS

This news release contains certain forward-looking statements, including, but not limited to, statements about Pure Global's future plans and intentions. Wherever possible, words such as "may", "will", "should", "could", "expect", "plan", "intend", "anticipate", "believe", "estimate", "predict" or "potential" or the negative or other variations of these words, or similar words or phrases, have been used to identify these forward-looking statements. These statements reflect management's current beliefs and are based on information currently available to management as at the date hereof.

Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully, and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this news release are based upon what management believes to be reasonable assumptions, Pure Global cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this news release, and Pure Global assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

To register to Pure Global's mailing list, please visit www.pureglobal.com . Follow @pureglobalcanna on Twitter and Facebook and @pureglobalcannabis on Instagram .

SOURCE Pure Global Cannabis Inc.

For further information: regarding Pure Global, please contact: Stephen Pynn, VP Corporate Development, Telephone: 1-866-840-PURE (7873), E-mail: [email protected]; Malay (Mel) Panchal, President & CEO, Telephone: 1-866-840-PURE (7873), E-mail: [email protected]