For the second consecutive year every car finished the Japanese Grand Prix which is impressive especially considering the wheel-to-wheel racing we enjoyed. A good reminder too of what an incredible job the teams have done to ensure reliability of these hugely complex whispering hybrid cars.

Nico Rosberg has a mantra which he publicly chants at every race now, in that he thinks only about winning the particular race he's at, with no thought to the championship, and reminding himself, and us, that Lewis Hamilton is in the other dominant team car and so anything is possible.

Rosberg is clearly in a very happy place both professionally and personally. He looks super settled with his young family hanging loose in either Monaco or Ibiza. It's easy to see the sense of accomplishment and self confidence that he now has. He's calm, and watching his thumb dance around the steering wheel en route to yet another pole and victory, very much on top of his car.

Japanese GP winners and losers

I believe most feel, including Rosberg, that when Lewis Hamilton turns up with what he calls his 'A game' he is virtually unbeatable.

Lewis can be a complex man, I've known him since his mid teens but actually I don't really know him at all. He's grown up under an intense media spotlight whilst forging a brilliant career and handling the sort of personal issues we all quietly face from time to time. He's a very lucky boy so no sympathy there, but that's a scrutiny not many could handle with faultless aplomb. If anyone.

It seems to me that his engine failure in Malaysia most likely cost him two potential and crucial victories in eight days. Lewis's incendiary and ill-advised words when full of adrenaline, anger and disappointment post race in Kuala Lumpur started a global media frenzy which was largely quickly watered down by him and the team with clever but tenuous explanations.

It was then inevitable that he would be chosen for the official press conference in Japan four days later and he decided to use his phone as a shield against the media, a few of whom he has little or no regard for.

Lewis Hamilton came under fire after spending the majority of Thursday's pre-Japanese GP drivers' press conference on his phone Lewis Hamilton came under fire after spending the majority of Thursday's pre-Japanese GP drivers' press conference on his phone

Every job I've had from serving petrol and cleaning cars to being a Formula One driver has had good and bad points. I suspect it's the same for you. Fun and satisfying elements along with chores you'd just rather not do. People around you who you admire and learn from, other bullies and disingenuous folk who spoil your day.

As a sports person you can view the media as another tool in your competitive armoury or a necessary evil. It's not always going to be honey and happiness, but whatever you decide one thing is for certain, in the high-tech high-finance world of F1 they are essential to your team, car, opportunity and salary even existing.

The media industry is going through tremendous change and much uncertainty prevails. Everyone has a job to do, and, with the relentless advance of the internet, fighting for their careers in a fast changing landscape.

They have mortgages to pay, children to feed, and editors to please. Many happen to be world class in their chosen field too, whether they write, photograph, work a camera, record sound, edit features, direct programmes, present, and so on.

They deserve a professional courtesy at all times as they do their jobs, and being on a phone app instead of engaging at an official press conference doesn't fulfil that. Sneaking a photo or two and then posting some bunny rabbit ears later is just fine all round I would have thought, if that tickles your funny bone.

Fleet Street savage Hamilton

Lewis is trying to force a key point here. As he said to camera, 'I have people working on this kind of thing' and he clearly wants to control his image entirely on his terms through social media. He twice said in that press conference that he had already explained himself on Instagram so, basically, read that along with my supporters and stop asking me personally.

That's naive, it might be the changeover point if you're a music or movie legend selling only yourself, but heavily sponsored and manufacturer supported racing drivers don't have that privilege.

He is also pointing out that the official press conferences have become too formulaic and same old same old. He's dead right, and journalists won't ask the juicy questions because they don't want the whole world to have the answer online within a heartbeat.

Like it or not you can't simply fight or bypass the sports media to spread a polished message and copious lifestyle images in your own dedicated stratosphere.

Lewis chose the opposite route by not participating in his team press conference and giving a lecture before walking away. He made it clear that it was just a few who angered him, some of whom I strongly suspect weren't even in Suzuka. He'd have been much better off meeting the perpetrators face to face to express his specific concerns, which disarms and aligns most who blame a headline writer and sub-editing.

There's no point in painting everyone with the same brush and alienating the whole media, who will always have the final word whether you like it or not.

I can just imagine Rosberg observing all this while repeating his mantra for the weekend with an added inner smile. I believe Lewis's bad start effectively happened long before the race when his focus was elsewhere for the weekend.

Hamilton is box office for F1, the only driver for years who has really transcended the sport and we in the F1 media should be mindful of that too.

Lewis is largely generous with his time and views especially on TV I must say. It's a symbiotic partnership to everybody's benefit when functioning healthily. When interviewing him I usually find him a bit chippy and cold initially but then he engages with great insight and eloquence, often chatting for a while after the cameras have been switched off. He becomes what I consider in my overall, although increasingly infrequent, experience to be the real Lewis Hamilton: polite, intelligent, thoughtful.

At other times it's like we've never met before, but you have to make some allowances in this respect when a driver has his race head on at the track.

There's a centuries-old saying which still rings true in this modern social media world. Don't get the cart before the horse. I can't help but feel that he'd be better with some more racing mates and family around him right now than folk who specialise in getting arty but very lonely looking images on social media.

It's a powerful tool, don't get me wrong, and the reality is that a single personal post will be seen by significantly more eyeballs than the words of the journos he so dislikes. But this is his winning phase, the extra earn-out and alternative career will follow seamlessly especially if he sets new high tide marks behind the wheel.

He'll need his undiluted, focused 'A game' and some luck now to take this championship, especially against a supremely confident and on-form Nico Rosberg.

Watch Lewis Hamilton's battle with Max Verstappen at the Japanese GP Watch Lewis Hamilton's battle with Max Verstappen at the Japanese GP

Max Verstappen said after Spa that his racing style had got him to F1 quickly and he wasn't about to change it now. Talking to to Sky F1 post race in Suzuka he explained that he saw Lewis move to the right into the chicane on the penultimate lap and so covered him. The nuance here is fully significant.

Max is so on top of driving the car he can be paying attention elsewhere. The normal way is to position your car in defence approaching a corner, forcing your attacking rival to go the long and slippery way round. Max waits a little longer so that his rival shows his hand first. That's pushing the boundaries of the rules and safety, but when executed precisely as he did again in Suzuka it's ruthlessly effective and does not attract the the referee's attention.

So how the hell do you pass him? His late chess move is very susceptible to a dummy as we saw famously with Mansell and Piquet in Silverstone in 1987.

Otherwise it's going to rely on the FIA tightening up the terms and application of the rules, or a few drivers making contact and straightening him up that way. Or everyone uses the same tactics. One very established driver said to me post race 'all the young drivers do this' and so maybe it's simply the new way to go racing, but that is inevitably going to send cars skywards.

As always in life there's a balance to everything which seems just right for that moment, and which revolves around human judgement and instinctive actions and interactions. I don't think there's an app to successfully replace those just yet. That's why we love live sport, where supreme human skills are demonstrated raw in the most intense moments; captured, analysed, compared, replayed, and revered by the media in great detail on behalf of the fans.

We need each other.

MB

Don't miss The F1 Report's review of the Japanese GP on Sky Sports F1 at 8.30pm on Wednesday evening.

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