A region’s search data is like its subconscious. Beneath all the hype and the headlines, search data shows what people are really interested in learning more about, and is implicative of economic, political, and business that underlay the landscape. In the case of blockchain and digital assets, analyzing global search data presents a fascinating picture of an ecosystem in flux with remarkable variation around the world.

The ConsenSys SEO Consultant undertook a study of global search interest comparing the phrases ‘Bitcoin,’ ‘Ethereum,’ ‘Blockchain,’ and ‘Cryptocurrency.’ The findings present an enlightening peek into trends as nations develop interest beyond cryptocurrencies and into blockchain tech.

For example: Countries in Asia like Japan and South Korea lead the world in interest for both ‘Blockchain,’ and ‘Ethereum,’ and fittingly are developing a clued-in populous at the forefront of the blockchain ecosystem. Elsewhere in the world, countries like the United States and United Kingdom still represent strong Bitcoin dominance, although it’s Brazil that leads the pack in that regard.

Data further aflung is perhaps even more interesting. Venezuela, in the midst of major political upheaval, has seen a huge spike in search interest regarding Bitcoin as its Bolivàr currency continues to fall. In Taiwan, perhaps the closest we’ll get to search data from China, blockchain and Ethereum are growing fast in search dominance and outrank even Bitcoin.

For a more granular breakdown of global Google search statistics for the blockchain industry, check out our friendly infographics below…