Thanks to the media outreach of Floridians for Solar Choice coalition, every major newspaper in the state published editorials against Amendment 1, revealing it for the "wolf in sheep's clothing" it truly was. Florida Conservation Voters launched a massive, but targeted, truth campaign on social media reaching more than 11 million voters in only three weeks. We also sent #NoOn1 mail to more than half a million likely voters, texts to 100,000 millennial voters, and made 1 million calls to Florida's seniors. When voters learned about the dishonest nature of this amendment, their "yes" votes became hard "no's."