Photo: Heath Herring / Courtesy of Wrangler

Lee also enlisted two co-stars to appear in the Wrangler series alongside her: Navajo cowboy Creighton Curley, and model Phillip Bread (who is Comanche, Kiowa, and Blackfoot, and was profiled for Vogue earlier this year). “Phillip does a beautiful job representing his people and culture. He’s so confident and secure with who he is,” Lee said. “I wanted to include someone like that because maybe it’ll help inspire other indigenous boys and men out there to be proud of who they are.”

Outside of her new Wrangler partnership, Lee has been a fashion plate in her own right for quite some time. In 2016, she launched her own blog, She and Turquoise, which is focused on Lee’s personal style. (It has now grown to over 16,000 followers on Instagram.) “It really started out as something I did just to get out all the creative energy I was feeling at the time,” Lee said. “Whenever an idea would come to me, I didn’t always have someone around who could stand in front of a camera. Often times, I was using a tripod or having someone else take the photo. I guess that’s when my amateur modeling career started.”

Photo: Heath Herring / Courtesy of Wrangler

Eventually, her Instagram imagery began catching the eye of small businesses who send clothes for Lee to take photos in. On her own accord, though, Lee often wears and promotes indigenous-owned brands as well. She counts Ginew, an Ojibwe-made denim line, as a favorite. She’s also worn pieces from Orenda Tribe, a brand owned by Navajo artist Amy Yeung that makes handmade garments made from upcycled materials; rocked bags by the indigenous designer Maya Stewart; and she’s also slipped on streetwear from OXDX, a native-owned brand out of Tempe, Arizona.

As she continues working on new projects, Lee hopes to continue using her platform to spotlight indigenous stories, as well as fellow indigenous fashion creatives too. “I know the struggle and what it’s like to be indigenous, so I can’t help but support indigenous brands and businesses,” she said. “We’re all fighting the good fight. We’re in a good time right now where we’re all supporting each other, even if we’ve never met in real life. It’s mind-blowing to see all the waves the indigenous fashion community is making—and it’s only going to get bigger and better.”