An Edmonton ride-hailing startup is looking to park itself in the market between Uber and traditional taxis.

TappCar calls itself a hybrid between the traditional taxi model and ride-hailing companies like Uber. Spokesman Pascal Ryffel said what sets it apart from the pack is that it combines the efficiency of an app with the safety of the traditional taxi model.

"We will have a fully functional app that can do all the things any other app can do, but it will also have the professionalism of the traditional taxi model, and will be fully compliant will all municipal and provincial regulations," Ryffel said.

"So we will have full insurance and all our drivers will have a class four license, which means anyone who's a customer with TappCar doesn't have to worry about getting into an accident or anything of that nature."

The company hasn't announced a launch date and is staying mum on many of the details of the business, promising more information in March.

For now, Ryffel said the startup is focused on doing what both ride-hailing and traditional taxi businesses have failed to offer — efficiency and safety for both customers and drivers.

TappCar is committed to following both municipal and provincial regulations currently in place, Ryffel said.

"TappCar is really a response to the regulations that are coming in. Regulations are in place for a reason. They're here to protect Albertans. So we think it's absolutely crucial that any company that wants to operate in this market follow both provincial and municipal rules."

Ryffel said the business will also ensure drivers are better protected and earn a liveable wage.