MUSE TV Michael Sandoval chats with K-POP star BaekHyun at the Prive Alliance Fashion Event held in Los Angeles.

Prive’ Alliance is launching its latest drop collection at an exclusive Los Angeles SOLD OUT fashion presentation. Special appearance by Baekhyun, Prive’ Alliance’s co-creative director and lead singer of the internationally renowned K-pop group EXO.

Established in 2018 by fashion editor Danyl Geneciran (L’Offciel Magazine, Lined Magazine), Privé Alliance is a unisex street wear label and private company under Gentrend Group Inc. The brand was conceived as a fashion forward line inspired by street sub cultures in France and the US. The collections are designed primarily in New York City with additional teams in Seoul and Tokyo, with an operations team in Toronto. The Privé Alliance collection ships worldwide through its online store and is also available at specialty boutiques in select cities including New York, Tokyo, Hong Kong and in Los Angeles exclusively at Acrostics with more locations to be added soon.

To find out more visit http://www.privealliance.com