Business schools are tapping into their "soft" side.

This fall, students at Columbia Business School will be invited to learn the art of meditation. Emotions will run high in Stanford Graduate School of Business' long-running "Touchy Feely" course. And professors at the University of California at Berkeley's Haas School of Business will try to teach students to rein in their type-A personalities, lest they upset fellow classmates.

It's...