Sam uses Google's Dialogflow system to answer all your questions about Ubisoft games and services. It will follow your progress in Ubisoft games and send you real-time stats and tips, which might be useful if you are a huge Rainbow Six: Siege or For Honor player, for example. One of the screens provided by Ubisoft even shows Sam directing players to Rabbid Peach's Instagram account from Mario + Rabbids Kingdom Battle. While the assistant is still in beta, Ubisoft says it will continue to evolve and improve over time.