What NBC’s Willie Geist spun as a rundown of the political echo chambers in America on Sunday Today, quickly devolved into a condemnation of the rise of conservative media.

“Fake news is a favorite term, as you know, of President Trump. What you consider real and fake in many cases has become a question of where you're sitting and who you're listening to,” declared Geist at the start of the segment. He ignored the fact that the term was first used to describe stories about Hillary Clinton during the 2016 election.

According to him, reporter Hallie Jackson was supposed to talk about “media culture that has us talking past each other.” But it quickly became a hit piece on outlets they despise. “Back then, there were three,” Jackson said, touting NBC News over a clip of Camel News Caravan. “Before breaking the news down to views that we choose.”

Jackson spoke with a left-leaning progressive, who admitted she got her news from social media and NPR. “I don't know how we have a conversation with each other when we're not speaking the same language,” they told Jackson. The right-winger she spoke with lived in California and said he liked to watch MSNBC’s Morning Joe with his liberal wife since it was the only show they could agree on. “Most reporting nowadays would fail Journalism 101. It is so clear the media hates Donald Trump,” he noted.

“Today, so many choices, but many reflecting a single point of view, easier than ever to limit the ones we listen to, often leaving us in so-called echo chambers,” Jackson bemoaned. She let expert Eli Pariser explain the concept as “filter bubbles.” “We live in, kind of, our own personal information universe that is being curated by websites like Facebook and Twitter based on who they think we are and what they think we want to know,” he told her.

But Jackson’s reliance on Pariser to decry partisan media was a joke. What she failed to properly disclose was that Pariser himself was/is a liberal activist. He’s the co-founder of Upworthy.com, which is a left-wing media website which recently touted how a White House report “finally called out” Trump for fake news assertions. He was also the president of the board for the far left-wing MoveOn.org. “A society that depends on everybody, kind of, having a sense of what's going on for the greater whole that becomes a real problem,” he complained. Clearly, he prefers the left’s narrative for things.

Next, Jackson tried to show the origins of polarized media. And if you bet she was going to place the blame squarely on the shoulders of conservatives and people on the right, then you’re 100 percent correct. According to her, polarized media all started because of Matt Drudge and the Drudge Report’s reporting on President Bill Clinton's Monica Lewinski scandal.

“What was once relegated to talk radio exploded on TV. The launch of Fox News in 1996 taking it to another level, fighting against what was perceived as liberal bias in the media,” she asserted. But there was nothing perceived about it. The Media Research Center was founded in 1987 as a response to the ever present liberal media bias. That liberal media bias was the first step to a polarized media. Hint: That happened long before Bill Clinton was degrading the dignity of the presidency.

The NBC News correspondent alluded to left-wing media when she noted that: “But when administrations changed, the pendulum swung the other way.” But there was no actual mention of left-wing outlets like MSNBC, their partner network. There was only a clip of Keith Olbermann accusing George W. Bush of “lying this country into war.” But the clip was zoomed in on his face with no indication that it was said on MSNBC nor any mention of who he worked for at the time.

“Today even more tangled with the web, the results, what can feel like permanent polarization,” Jackson whined.

If NBC News was seriously wanted to call out and shame polarized media coverage, they should have started in-house. Correspondent Andrea Mitchell was known for her steadfast reputation of being a Hillary Clinton hack. The reputation includes badgering former Pennsylvania Governor Ed Rendell about 2016 vote recounts flipping the results. Meet the Press Moderator Chuck Todd was called out live on his show by an NBC colleague for picking sides in the 2016 election. And on MSNBC, Rachel Maddow invented a conspiracy theory about missing Trump inauguration funds based off of literally no evidence.

They have all of the flies in their soup.

Transcript below: