What is a trademark?

A trademark is a unique visual symbol which is used by an establishment to distinguish itself from the others of the scenario. A Trade mark can be a word, name, device, slogan, photograph, graphic, label, numerals, colour combination, sound or even smell used by a business to distinguish or differentiate its goods or services from those of others which are originating from a different business.

A registered trademark is intellectual property owned by a business entity. A registered Trademark is used by a business to protect the company's investment in the brand or symbol. Owners of trademarks have exclusive rights to categorise their company and use under the categories they are registered in (there are a total of 45 categories, called and they are named as classes).

Trademark registration enables owners to easily establish their right and property among the public. A Trademark can be liable mark your company in the court at the time of any legal proceedings and earn royalties. A Trademark can also be used for a company to set its standards among the public which gives them a classy feeling at the render. It also deters piracy and prevents similar company names from being registered by other businesses.