Pro-amnesty activists led by the former chairman of La Raza and the director of the Puente Movement organized a boycott in front of a local Arizona tire store after they posted signage supporting pro-Donald Trump Maricopa County Sheriff Joe Arpaio, who is running for re-election.

Daniel Ortega, who previously chaired the board of directors for the controversial pro-amnesty organization, La Raza, fronted the protests outside a Discount Tire store in the area, simply because the business posted a sign supporting Arpaio.

Ortega said the support for Arpaio by the local tire store was a “slap in the face” to the Hispanic community, according to NBC News.

“The owners of Discount Tire have the right to support who they want, but to display their support understanding what Sheriff Arpaio has done to our community is totally insensitive and inconsiderate,” Ortega said.

“How can you ignore what Sheriff Joe Arpaio has done to our community and still expect us to do business there?” Ortega added.

Ortega said he hoped the boycott would silence businesses from publicly supporting Arpaio, saying he wants the “backlash” to send a “message to other businesses where Latinos spend their dollars about how to deal with their politics in the future.”

Also fronting the boycott was Carlos Garcia, the director of the Puente Movement, which advocates for amnesty and ending all deportations of illegal immigrants in the country.

Garcia said the Discount Tire store has chosen to “campaign for hate,” by merely supporting Arpaio in the county’s sheriff’s race, according to KPNX.

Garcia threatened that the Puente organization would not support the store any longer because it “funds and supports a candidate that is synonymous with racism and hate towards our people.”

The Puente organization also decried what they claim are “racist policies” supported by Arpaio which targets illegal immigration from not only a state level, but through local initiatives.

Arpaio famously endorsed GOP nominee Donald Trump in the 2016 Republican presidential primary, citing that his policies of building a Southern border wall for states on the border with Mexico and his efforts to end illegal immigration flooding into the country.

During the Republican National Convention (RNC) last month, Arpaio said his “most important mission is to elect Donald Trump.”

“We are more concerned with the rights of illegal immigrants than we are the citizens of our own country,” Arpaio said with resounding applause from the RNC crowd.

John Binder is a contributor for Breitbart Texas. Follow him on Twitter at @JxhnBinder.