Every year the tech blog TechCrunch holds a competition for tech startups at its New York and San Francisco “TechCrunch Disrupt” conferences and crowns a winner at the end.

Over the years, the competition has proven to be something less than a fountainhead of world-changing ideas. Past champions include a conference-calling app, a car-sharing service that is not Uber or Lyft, and a half-hearted “Second Life” ripoff that hasn’t been heard from since 2012.

At this year’s San Francisco conference, however, the blog has outdone itself, anointing as winner a startup so frivolous and asinine that it makes its lackluster predecessors look like Hewlett-Packard and Fairchild Semiconductor by comparison. It’s a Boston-based venture called Alfred Club, and as far as I can tell the idea is basically “Uber for servants.”

Alfred, explains TechCrunch writer Sarah Perez, who must have drawn the short straw in the office pool, is “the first service layer on the shared economy that manages your routine across multiple on-demand and local services (like Handybook, Instacart, and the local dry cleaner).”

I was unable to find a precise English translation for that sentence, but I have to agree with ValleyWag’s Nitasha Tiku: It sounds an awful lot like a butler service. More from TechCrunch’s Perez:

When you first sign up for the service, you’ll be assigned an “Alfred.” The app shows you this person’s picture and some general information, as well as the verification for the person’s background checks. You’ll then choose a specific day for this person to deliver your goods each week, and you’ll compile a grocery list to get them started. …

Afterward, your “Alfred” will head over weekly to drop off your clean laundry, put it in the closet, drop off your household supplies, and replace supplies as needed—like putting new paper towels on towel holder, for example. He or she will also put your groceries away and make sure the house is spotless.

Jargon aside, what exactly differentiates “an Alfred” from a plain old personal servant is not entirely clear. Perhaps it’s the fact that “Alfreds” apparently come unburdened by individual names of their own. Which is nice, because real names can be hard to remember and disconcertingly humanizing, like when you go to a fancy restaurant and they serve your fish with the head still on.

Perhaps the most innovative thing about Alfreds is that they cost just $99 a month. At that price, they’re sure to disrupt the antiquated business models of conventional, non-“shared-economy” servants, whose bloated cost structures include such extravagances as job security, a stable income, shelter, and sometimes even basic health care.

It seems the co-founders came up with the idea for a class they were taking at Harvard Business School. No doubt Clay Christensen would be proud.



Alfred’s big win is doubly impressive when you consider that TechCrunch founder Michael Arrington, who just happens to be an investor in Alfred, didn’t even participate in the final judging process this year, according to an ethical disclosure in Perez’s article.

