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Add Personality to your Marketing Efforts with Animation!



Here’s a question: What’s colourful and can walk, talk and market your wares, but is not human?

Any guesses?

Ta-da! It’s Animation!

Animation can be colourful, or black and white. It can be cute, beautiful, wowing, shocking, dramatic, or simple. It can explain, demonstrate, sell, market, inform, convey and communicate.

In short, animation is what makes your marketing efforts rewarding.

You could have brand characters to represent each of your products; or you could have an animated logo to make your brand stand out from your competitors.

You could have an explainer animation that explains what your business does and who it is for; or you could have a motion graphic to advertise a particular product.

The sky is truly the limit when it comes to the creative dynamism of animation.

Here is a list of the types of animation you can use to add personality to your marketing efforts...

Brand Characters

Cartoon characters, in general, are widely popular and successful as a form of entertaining and educating audiences of all ages.

So, if you take the principle of cartooning and apply it to marketing, you get characters for your brand, i.e. you get brand characters.

Famous examples of brand characters include:

Kellogg’s cereal characters

Mr Muscle (domestic cleaning product)





Animated Logos

An animated logo has the same function of a general logo, i.e. to represent a brand, but it is not static.

An animated logo will move and can change form right in front of your eyes; thereby transforming the appearance of marketing collateral, web pages, presentations, etc.

Animated Logos are used to represent brands (like their static counterparts), liven up headers and footers of presentation and demonstration material, impressing audiences with a suave and savvy intro and/or end credit, etc.

Examples of animated logos can be found at the start or the end of any television programme, as they usually represent production houses, such as:

Kudos Productions (BBC, ITV)





Mrs Brown’s Boys (BocPix Productions)

Explainer Animations

Explainer animations market your products, services and brand and can enhance your efforts to engage your audience, especially when it comes to delivering professional training.

Explainer animations are also used to raise your visibility in search engine rankings, because search engines prefer websites with video, than websites without video.

Examples of explainer animations include our very own ones (not that we like to brag, but have a look at these videos and you’ll see why we mention it!)

Motion Graphics



Motion graphics are normally displayed through electronic media – e.g. computers, television screens, cinema screens, smartphones, tablets, etc.

A typical example of a motion graphic is the sequence of words and images that sweep, slide, shimmer and swoon in to tell you who the owner or the company behind a product or service is.

The following motion graphics make great examples:

BBC 2 - Channel Ident

Syfy - Channel Ident

The above animation types all show how personality can be added to your marketing efforts.



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