In this episode, Sal, Adam & Justin speak with Ben Alderman & Blair Morrison of the Beyond the Barbell podcast about the evolution of CrossFit, leadership, starting a gym, training, the future of fitness and more.

You can find Ben and Blair at www.btbpodcast.com and @btbpodcast on Instagram.

What got them into the fitness industry? (3:37)

Where did the transition to CrossFit happen? (10:26)

What do they think of the volume of CrossFit boxes? What makes them fail? (21:16)

What has made them successful? How did you separate yourself from the rest? (26:00) Culture makes a gym

Where did their leadership skills come from? Train their trainers? (30:12) Adjust your personality to fit the customer

What is the average cost to open box/gross revenue for a year? (50:11)

Anywhere Fit Travel / How do you diversify your business? (59:10) Do what I say, not what I do

What did you do for work before becoming CrossFit box owner? (1:12:05)

Where do they see the future of CrossFit? See more specialized facilities? (1:15:15)

Do they feel their business would thrive off one great location, rather than spreading out into multiple locations? (1:23:55) Providing what the demographic needs/Different heartbeats at each location Do what you can



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