Hey there!

We agree that the new player experience needs more work. We've been tweaking it for years and have seen significant increases in retention among new players since launch. Most new players start playing against the AI and then take on other players in Casual. The Casual matchmaker has gone through a lot of iteration and new player winrates have increased by ~15%.

Ranked is a different story. Ranked is becoming more difficult for new players over time. I spoke about some of the challenges we are currently facing with our ladder system before I left for paternity leave here: [See quote below - Ben on Ladder]

Something you may not realize is that new players actually play in a seperate matchmaking pool for their first several sessions. In Casual, we match them entirely against other brand new players with similarly-sized collections.

That all said, we think the introductory missions up through Illidan feel pretty good, and after that it still feels like a bit of a cliff. It's definitely something we're aware of. Thanks for your feedback, and for the feedback of everyone else who's been chiming in on this over the last few months.