Last month, Alec Baldwin and his mother, Carol, visited Wegmans in Fairmount to film a holiday-themed commercial for the Rochester-based grocer. Turns out, there are two commercials, and they're airing right in time for the holiday season.

In one commercial promoting Wegmans $6 meals, a suit coat-wearing Alec Baldwin says, "I can't get a cup of coffee in New York for six dollars." In the commercial hawking cakes and pies, Alec Baldwin quickly snaps up a finger full of frosting from the side of a cake as two employees look on. "Well I don't want to bother my mother with choosing, so let's just have one of each," he tells the employees.

"(The scenes) were shot by an agency in our Fairmount store in Syracuse -- where Alec's mom shops. The employees in the commercial are Wegmans employees, not actors," Jo Natale, the store's director of media relations, told the Rochester Business Journal.

Wegmans representatives said that Alec Baldwin was polite and friendly during his visit to the Fairmount store, The Post-Standard reported last month. Officials also said he "looked exactly the same as he does on television."

The Wegmans spots came after the "30 Rock" star made an appearance on "The Late Show with David Letterman." He mentioned that he and his brother had suggested to his mother, who lives in Camillus, that she relocate to California. Her response: "And leave Wegmans?"

Wegmans "pioneered the everything-under-one-roof" grocery store, he explained to Letterman in the episode, which aired in May.

The money that Alec Baldwin received for his appearance in the Wegmans ads was donated to the Carol M. Baldwin Breast Cancer Research Fund, a representative from the organization confirmed. Alec Baldwin's mother -- for whom the fund is named -- is a breast cancer survivor who is deeply involved in promoting cancer research. According to its website, the organization has funded 47 research grants totaling $2.35 million.