Reddit raked in more than 2 billion pageviews in December, double the amount the site posted the year before

The network also disclosed that it got close to 35 million unique visitors for the period, meaning the average user viewed about 13 pages per visit. The average time on site for Reddit was 16 minutes. That also averages to 100 million monthly pageviews per Reddit employee. Reddit broke the 1 billion pageview barrier last February.

Reddit, a unit of Advance Publications (also the owner of Conde Nast) has been growing fast since 2010, when its longtime rival, Digg, imploded as many former fans rejected the site's introduction of Version 4 in August of that year. Reddit appears to have eclipsed Digg in traffic in April 2011, but now Reddit's traffic is more than twice that of Digg's.

A Digg rep says that the site got 14.1 million uniques in December, which is typically a slow month. The average is around 16 million or 17 million, she says.

In its post, Reddit also made a point of underscoring how little it relied on search, Facebook and Twitter. The company claims it "doesn't know anything" about SEO and doesn't link to its Facebook and Twitter accounts, according to the post.

What do you think? Are you a Reddit fan or do you wonder what all the fuss is about? Sound off in the comments.