Wanted to finally share my SourceFed Logo Design process with y’all. Generally when it comes to logos my main rule for myself is “Don’t get attached to the work until it’s published and it’s final form.” This is because it’s going to go through so many changes and edits, and the detachment keeps you from being too stubborn from making potentially awesome changes (or so you don’t hate it when you make a change you don’t like. :P ) Anyway…. process!

Font Search. Look for fonts and figure out what kind of vibe the client wants to go for. The ones show above represent “current trends”, “news room”, “Updated Version of Old Logo”, & “I dunno. This could be something different.” Figure out color palate and arrangement. Make sure it can work on white and black bkgs. Present different versions to client(s). Put the one you like the most in the top left (optional. I just like doing this.) Try to get everyone to choose one or two of their favorites.

From the two favs, make a logo sheet showing all the different versions the logo could be used and seen as. I made the Nerd version around this time too. Yay! Official logo picked! Start making all the necessary social media graphics and- wait what? Who said they wanted to see more versions? But… but we already decided. Ok. Fine. Make 3 more versions. Fume a bit, ‘cause you thought it was safe to get attached to the logo. Go for a walk. Come back and read email to see that they changed their mind again… and want to go for the originally approved logo. ::sigh:: Official logo approved and launched! :D