[Pics] Swedish Women are Doing “Chocolate” Spray Tans to Darken Their Skin

The Stockholm-based Emmaatan salon, run by Emma Patissier Alm, specializes in spray tanning. But while tanning salons are often associated with being ‘bronzed’ (or, in a worst case scenario, ‘orange’), Emmaatan delves into deep brown colors with spray tan solutions like “Violet Onyx”, “Dark Ash Onyx”, “Caramel” and “Dark Chocolate.”

Emmaatan’s website and popular Instagram account include pictures of Swedish women happily showing off their darkened skin.

Black women on Tumblr responded with shock at how dark the tans go. “Th-that’s that’s my skin color in a bottle.” one commenter quipped.

Shaming dark skin is a foundational tenet of many beauty norms — not just in the United States, but worldwide. So it is quite bizarre to see dark skin being bottled up and sold like this.

Ladies, what are your thoughts?