Selling point of sale (or POS) systems is tricky business. For some reason, companies that offer a wide range of POS software products are always faced by the dilemma of increasing sales for such highly technical stuff.

In much as the same way as selling IT products, POS systems require a certain amount of knowledge to create messaging that is responsive to potential customers. Still, many POS retailers and IT companies struggle with creating the right approaches that can boost sales and brand clout.

Marketing still plays a major role in the POS industry. As someone who knows his product so much, you should be equipped with the right knowledge to make your POS marketing campaigns work.

Otherwise, you might want to try these effective tips to making marketing messages that can benefit your bottomline and – most important – your customers.

“These aren’t just cash registers”

The POS industry is one that is often misunderstood by a lot of people. The only image that ever pops up if you say “POS” is that of a rusty cash register. You might as well point out that there is really nothing special about a calculator with a tray full of money.

But as business solutions go, POS systems are an in-demand feature that secures the growth of businesses. They basically function to streamline payment processes for a plethora of companies, from shipping to food production.

Rather than tell your buyers about how nifty your software is in managing money generation, tell them that these are the things they need for long-term gains.

For a start, create content that explores the world of POS systems and get testimonials from previous customers.

Related: Forget About Marketing, Focus on Improving Software Solution

Play the right cards

When forming a marketing message, you may want to start by looking at your product’s perks. It sounds complicated because we are dealing with POS systems here. But it shouldn’t be a complicated process if you would just expand on what your product can do for client’s.

Make a list of all the features of your POS system and identify how they are going to impact business performance. Set your talking points on these features and keep prospects curious and interested. And on that point, it would be a good idea to not give everything away. Stir a sense of wonder in potential clients, and they will come rushing towards you!

Related: How to Clinch that Million-Dollar Sale in the Software Industry

Top it all off with “cost-cutting”

Businesses are all about looking for ways to grow using a minimal amount of resources at hand. Even companies in the POS industry are in a pickle to lessen costs and maximize profit.

Luckily, your POS systems are here to save the day. And all you have to do is capitalize on the fact that your offers can slash expenditures and make sure inventories are in order.

In this, tell and show how your products can save money. After all, businesses respond positively to the words “cost-cutting.”