Chennai's Nalli Chinnasami Chetty, an 85-year-old clothing brand specialising in premium silk sarees, has issued a cease and desist notice to Delhi-based e-commerce company Snapdeal for allegedly having its registered trademark Nalli as a search word and copying images from its website for back-grounding an offer on silk sarees."It is a deliberate attempt by Snapdeal to deceive the public to unjustly enrich itself to make the public assume that the original "NALLI" silk sarees are available on their website," Nalli said in a release.A company spokesperson for Nalli said it was a case of copyright and trademark infringement. He explained that not only was using the Nalli trademark as the search word an act of property infringement, the sarees on display were defined as Nalli silk sarees, "which completely misleads buyers to believe the products originate from Nalli."Nalli runs its own online portal where it sells its branded products. The company has also alleged the main picture used as background by Snapdeal on its offers page has been copied from its homepage.Snapdeal.com is an online marketplace which connects buyers and sellers to provide the widest assortment of products. We have received the notice from the company and will take appropriate actions as per law, a Snapdeal spokeperson said.