Luciano Ponzetto was infamous for his hunting escapades after pictures of him with his trophy kills spread on social media last year.

In an ironic twist, the 55-year-old veterinarian fell to his death this past Saturday doing what caused his notoriety – hunting.

Ponzetto was hunting wild birds for food with friends in Colle delle Oche, just north of Turin, Italy on Saturday when he slipped on ice and plunged into a gorge.

An Italian police spokesperson told the U.K. Sun Ponzetto's body was recovered by helicopter and taken to hospital.

"He died instantly and there was nothing that could be done,” the spokesperson said.

Ponzetto received death threats and endless hate mail last year after photos of him posing with his kills surfaced online. Among the dead animals he posed with were lions, mountain goats, leopards and warthogs.

"I am being criticized by people who do not know me, I have always loved my work and I have always loved animals," Ponzetto previously told the Sun. "I will carry on hunting until the law changes."

News of Ponzetto's death hit social media quickly, with many calling it divine intervention.

One Twitter user tweeted a GIF of Simba from the 'Lion King' laughing with a hashtag 'instantkarma'.

Lion hunting veterinarian Luciano Ponzetto dies after falling 100ft into ravine on a bird shoot #instantkarmapic.twitter.com/lvK5q6wnIM — Dominic Newlove (@godsmacked26) December 16, 2016

“The world is better without you!” another tweeted.