'Sugar Baby' relationships thrive at Ole Miss

More than 200 college students at the University of Mississippi are registered with a site that promotes financial relationships between "Sugar Babies" and "Sugar Daddies" or "Sugar Mommas," according to data released Monday.

With 247 students belonging to www.seekingarrangements.com, a website that sets up people for "mutually beneficial relationships," Ole Miss ranks 43 out of 50 in the country for "Sugar Babies," according to the site.

The numbers for other Mississippi universities were not immediately available.

The site defines sugar babies as "attractive people looking for the finer things in life. They appreciate exotic trips and gifts. Sugar Babies get to experience a luxurious lifestyle, and meet wealthy people on a regular basis."

A sugar daddy or sugar momma is defined as "successful men and women who know what they want. They’re driven and enjoy attractive company by their side. Money isn’t an issue, thus they are generous when it comes to supporting a Sugar Baby."

According to a press release issued by the site Monday, a sugar daddy provides an "average monthly allowance" of $2,800.

Seeking Arrangements touts the relationship as a way for sugar babies to pay off student loan debt. The nature of the relationships is not made clear on the site.

The number of students seeking sugar daddies recently hit a 10-year-high, the site claimed, with more than 2 million students registering on the site.

"Finding the right Sugar Daddy can help a Sugar Baby stay ahead of the game and get the education they need without student loan debt," the site claims. Students can get a premium membership by registering with a .edu email.

In the U.S., 484,695 men are classified as sugar daddies while 42,913 women are sugar mommies. Females make up the majority of sugar babies at 2,250,868 and while 466,510 males are sugar babies.