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Everton FC is the first football club in England to welcome breastfeeding at the match.

Mums will be able to breastfeed at Goodison and any other Everton in the Community venues, as the club officially becomes a breastfeeding friendly organisation.

The move is a massive step from the Toffees, who want to make sure their female fans feel comfortable and able to breastfeed while supporting the Blues.

Both the football club and the official charity have joined Liverpool City Council's 'Bambis' initiative, making Everton the first club in England to register as a breastfeeding friendly organisation.

Goodison Park and all Everton in the Community facilities - including The People’s Hub and The Blue Base - will have the ‘Bambis’ Quality Mark on display to let fans know they are welcome to breastfeed.

The match hasn't always been the most welcome space for female fans - but Everton is taking a major step in trying to combat that.

Launched in September 2017, Bambis (Babies and Mums Breastfeeding Information and Support) was developed to help support families across the city to breastfeed.

The club held a special launch event for mums at The Blue Base today, hosting a special coffee morning attended by new mum and Labour MP Luciana Berger.

Praising Everton's support for the Bambis scheme, Ms Berger said: "It’s fantastic that Everton has signed up to this really important scheme that supports new mums and their babies in their most precious early few months.

"It’s great that the Club will be welcoming breastfeeding mums and that their staff will be trained to know how to best support these mums and provide a safe and welcome environment for them to feed.

“It’s so important for the city that we come together today as part of Breastfeeding Awareness Week – we’ve seen some great progress in Liverpool in better supporting women and giving them the information and support they need to be able to breastfeed.

"We’re on a journey and it’s great that Everton will be leading the way, not only locally but also nationally, and encouraging other clubs across the country to follow suit.”

(Image: Jonathan Brady/PA Wire)

Everton Football Club People Director Kim Healey said: “We pride ourselves at Everton and EitC of being an inclusive organisation and promoting equality and diversity and we are pleased to sign up to the Bambis Quality Mark and play our part in helping mums across Liverpool feel welcome and comfortable when feeding their children.”

A total of 250 premises across the city – including cafes, shops and restaurants – have achieved the 'Quality Mark', which venues can put on display to let customers know they are breast-feeding friendly venues.

Now Goodison will also be proudly displaying the badge to let Everton fans and new mums know that breastfeeding is welcomed.