Armed with the knowledge that Chinese youth use music to express their personalities, values and emotions, Budweiser wanted to provide the opportunity for them to express themselves musically, but in their own words. To accomplish this, they partnered with two global superstars, Avicii and Wang Lee Hom, to release the first song to feature the listener. They created a text-to-autotune technology solution to let people create personalized versions on an Avicii song featuring their own lyrics. By integrating the technology solution with the platforms people were using to listen to and share music, Budweiser could scale the experience, allowing users to type their lyrics as they played the song on Youku, tweet their lyrics to Budweiser on Weibo to receive their personalized song as a tweet, or turn their Baidu searches into songs by clicking on a dynamic search ad.