The company recently unveiled its flagship Pixel 2 phones, a new Daydream VR headset, and little and large additions to its smart speaker family, among other (equally impressive) items. This is its (unobtrusive) way of serving them directly to you. The new links were spotted by Android Police, which also saw a bunch of text ads for the new products below the search bar on October 5th (but they seem to have vanished since).

So, the next time you jump on Google.com in search of a smartphone, you may not have to look very far. If Google has its way, you'll shop directly from the source -- just don't go expecting to buy an Android Wear smartwatch while you're there.