New Delhi: The highly provocative commercial of a fairness cream for women’s private parts created an outrage in the Rajya Sabha on Tuesday. The issue was brought to light of the house by a CPI-M member and demanded that the government should take a note of her contention.

The Communist Party of India-Marxist member, TN Seema, stated that the commercial pointed to the manufacturer’s perversion.

She revealed that the commercial showcased the graphic details of a female body in a demeaning manner. It further reflects the perversion of the company, she added.

The presiding officer in chair, PJ Kurien, supported her contention as she demanded the house to condemn the advertisement. The presiding officer stated that the government should take a note of it.

The CPI-M member sought intervention from the Information and Broadcasting Ministry and demanded action against the advertisers as well as the company for portraying women in a derogatory manner.

The All India Democratic Women’s Association had already demanded action in the matter but nothing has been done, she said.

She advocated for a legal action against the company in lieu to the derogatory commercial.

(With Agencies input)