Jim Myers

jtmyers@tennessean.com

Jack Daniel's 150th Anniversary global scavenger hunt, where 150 used whiskey barrels are hidden in cities around the world, comes to Music City on Friday.

Clues will appear on Jack Daniel's Facebook page at 4 p.m. that day. They will start out vague at first and get more specific with each pass. Each clue also contains the password that must be given to the barrel guard. The first person to touch the barrel and utter the password gets to keep the barrel and the gifts inside (sorry, no whiskey).

In Toronto, one of the barrels was resting on stage at a famous theater, the Danforth Music Hall, with a red carpet leading to it. Enough people figured it out at the same time that it resulted in a sprint to be the first to touch it, said Bernie Yeung, director of marketing for Jack Daniel's in Canada.

In addition to a unique bar kit and some Jack swag, many of the barrels contain two tickets to fly to Lynchburg for the 150th Anniversary celebration in October. That's a big deal for winners in faraway places like Australia.

Jamie Butler, global brand manager for Jack Daniel's, said many of the contestants prepared teams with checklists of possible locations, ready to respond quickly after the first clue.

"All the barrels have been found relatively quickly," Butler said. "In New Zealand, it only took twelve minutes."

The barrels have been hidden in a tent at an outdoor music festival in Italy, in an old government building in the Czech Republic and at a luxury department store in London, where the challenge wasn't just finding the right place, but where in the building it might be.

For Nashville fans, if they don't find their hometown barrel in Music City, they'll have another shot just down the road in Lynchburg, where the last barrel will be released either Sept. 30 or Oct. 1.

Reach Jim Myers at 615-259-8367 on Instagram@culinarityand on Twitter@ReadJimMyers.