Snapchat did act quickly to take the filter down. However, the incident raises some poignant questions. Why didn't the company learn from the Bob Marley filter, which many (including us) said amounted to digital blackface? And how did Snapchat not see the problem coming when many of its employees are Asian? Although this wasn't intentional racism, the incident suggests that Snapchat may need closer oversight of filters to prevent an uproar in the future.

.@Snapchat wanna tell me why u thought this yellowface was ok?? pic.twitter.com/sgpW4AFPsE — grace (@tequilafunrise) August 9, 2016