Where Are American Families The Most Outspoken About Their Senior Care Choices?

In a previous post, we discussed the emerging presence of a review culture in the senior living space. Last week, we took a look at which senior living communities care most about customer feedback – that is, which ones read and respond most frequently to the online reviews written by their current and potential families and residents?

This week, we are shifting our focus from the community management and staff to the people who make up these communities – the residents and families themselves. As people tend to tour multiple communities before choosing one, there are ultimately more reviews by customers who tour, than by customers who live, at communities.

These residents and their families tend to rate their communities 8% higher than people who tour, with the average overall rating for community reviews written by residents or loved ones being 4.2 stars out of 5. Reviews by residents and family members are more positive on average, which makes sense, given that they chose these communities above the others they toured. So, where are these families the happiest? In other words, in what cities and states are families most vocal about how much they love their communities? Perhaps even more interesting – which senior living organizations tend to have the the most satisfied customers overall?

Ready to find out? Let’s dive in!

Which US States Have the Most Reviews From Senior Living Residents and their Families?

More than any other state, residents and families in Oklahoma are going online to talk about their experience with their senior living community. In fact, family and resident reviews make up 75% of the total number of reviews in Oklahoma! (By comparison, 40% of all the reviews on SeniorAdvisor.com are by written by residents and their families, with the other 60% being by people who toured.)

The top 5 states with the most engaged family reviewers are:

1. Oklahoma

2. Arkansas

3. Nevada

4. Florida

5. Louisiana

Which US Cities are Hot Spots for Senior Living Resident and Family Reviews?

Now that we know which states have the most active resident and family reviewers, what about specific cities? Unsurprisingly, many of the top cities for family and resident reviews are located in those states. Take a look at the top 15 cities with the most engaged family reviewers:

1. Hudson, FL

2. Reno, NV

3. Tulsa, OK

4. Lakeland, FL

5. Oklahoma City, OK

6. Tyler, TX

7. Delray Beach, FL

8. St. Petersburg, FL

9. Bend, OR

10. Fredericksburg, VA

11. Miami, FL

12. Loveland, CO

13. Rio Rancho, NM

14. Boca Raton, FL

15. Clovis, CA

Of these cities, resident reviews make up nearly half of the reviews in Hudson, FL, and represent over a third of the reviews in Largo, FL! Residents are also active in Reno and Las Vegas. These high numbers are promising indicators of the senior population’s increasing adoption of technology and the internet – seniors are going online to email friends and families, post on Facebook, watch YouTube videos, and write reviews of their communities!

Similarly notable are the cities in which reviews written by family members are especially prominent. In Tulsa, Oklahoma, family member reviews make up over 75% of the total reviews for the city. Other cities where family member reviews make up the majority of the reviews include Oklahoma City, Tyler, Fredericksburg, Lakeland, Delray Beach, and Miami.

Which Senior Living Organizations Have The Most Satisfied Families Online?

Regardless of location, which senior assisted living organizations have the most positively outspoken residents? Below are the top five organizations with links to some of their top-reviewed communities. Impressively, nearly half of the reviews for Heritage and Senior Management Advisors (SMA) are written by residents and their families. Talk about an active resident and family population!

Heritage Senior Living

10 assisted living, memory care, and independent living locations throughout Wisconsin

Heritage Middleton in Middleton, WI

Heritage Monona in Monona, WI

Heritage West Allis in West Allis, WI

Senior Management Advisors (SMA)

18 assisted living, memory care, and independent living locations in Florida and Georgia

Grand Villa of Altamonte Springs, FL

Grand Villa of Pinellas Park, FL

Grand Villa of Delray East in Delray Beach, FL

Atria Senior Living

150 assisted living, memory care, and independent living locations in 27 states across the country

Atria Baypoint Village in Hudson, FL

Atria El Camino Gardens in Carmichael, CA

Atria Briarcliff Manor in Briarcliff Manor, NY

Carlton Senior Living

11 assisted living, memory care, and independent living locations throughout California

Chateau Pleasant Hill III in Pleasant Hill, CA

Chateau on Broadway in Concord, CA

Carlton Plaza San Leandro in San Leandro, CA

Sunrise Senior Living

Over 250 assisted living, memory care, independent living, and skilled nursing locations throughout the US

Sunrise at Fountain Square in Lombard, IL

Brighton Gardens of Charlotte, NC

Sunrise Senior Living of Blue Bell, PA

How Does Your Location Rate?

The communities, cities, and states outlined above in this post stand out for having more vocal residents and families than their counterparts. Do you live in a city or state with a more active review culture? What do you think accounts for some places having more active online reviewers than others? Let us know in the comments!

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