[153 Pages Report] The humectants market is projected to reach USD 26.27 Billion by 2022, at a CAGR of 7.0% from 2017, in terms of value. In terms of volume, the market is projected to reach 14,741.6 KT by 2022, at a CAGR of 3.9% from 2017.

In terms of source, synthetic humectants dominated the global market in 2016, owing to their extensive usage in major end-use applications such as food & beverages, cosmetics, and oral & personal care products. Whereas, natural humectants are projected to grow at a higher CAGR during the forecast period.

Humectants are majorly used in the food & beverages segment, which accounted for the largest share in 2016 in terms of value. Various factors such as extending the product's shelf-life, increasing the product�s efficacy, and retaining moisture, are propelling the demand for humectants in the food & beverages segment.

The objectives of this study are to define, segment, and project the size of the humectants market based on source, type, application, and region.

To provide detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)

To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for the market leaders

To project the size of the market, in terms of value & volume, with respect to the four regions (along with their respective key countries): North America, Europe, Asia-Pacific, and the Rest of the World (RoW)

To strategically profile the key players in the humectants market and comprehensively analyze their market share and core competencies

To analyze competitive developments such as expansions & investments, mergers & acquisitions, and new product launches in the humectants market

The years considered for the study are:

Base year � 2016

Estimated year � 2017

Projected year � 2022

Forecast period � 2017 to 2022

This report includes the estimation of the market size for value (USD million), and volume (KT). Both, top-down and bottom-up approaches have been used to estimate and validate the size of the humectants market and to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research (the FAO, Bloomberg Businessweek, Factiva, and companies� annual reports), and their market share has been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

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Market Ecosystem

The various contributors involved in the value chain of humectants include manufacturers, suppliers, distributors, intermediaries, and customers; food ingredient manufacturers such as Cargill (U.S.), The Dow Chemical Company (U.S.), Archer Daniels Midland Company (ADM) (U.S.), E. I. du Pont de Nemours and Company (U.S.), Roquette Fr�res (France), Ingredion Incorporated (U.S.), and BASF SE (Germany); government bodies & regulatory associations such as the Food and Drug Administration (FDA), the Food and Agriculture Organization (FAO), and Food Safety Australia and New Zealand (FSANZ).

Target Audience

Humectant manufacturers

Government bodies and research organizations

Regulatory bodies Organizations such as the FDA, the EFSA, the USDA, and FSANZ Other local & regional government agencies

Intermediary suppliers Traders Wholesalers Dealers Consumers

Manufacturers/Suppliers of food & beverage products

Manufacturers/Suppliers of animal feed products

Manufacturers/Suppliers of cosmetic & personal care products

Manufacturers/Suppliers of pharmaceutical products

�The study answers several questions for stakeholders, primarily which market segments to focus on in the next two to five years for prioritizing efforts and investments.�

Scope of the Report

The humectants market is segmented as follows:

On the basis of Source

Synthetic

Natural Plant-based Animal-based



On the basis of Type

Sugar alcohol

Glycerol

Alpha hydroxy acids & polysaccharides

Glycols

Others (sodium metaphosphate, sodium lactate, polydextrose, triacetin, sodium PCA, and panthenol)

On the basis of Application

Food & beverage Bakery & confectionery products Beverages Functional & nutritional food Others (meat & meat products and pet foods)

Oral & personal care

Pharmaceuticals

Animal feed

Others (tobacco, plastics, and tanneries)

On the basis of Region

North America

Europe

Asia-Pacific

RoW

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the client-specific needs.

The following customization options are available for the report:

Product Analysis

Product matrix, which gives a detailed comparison of the product portfolio of each company

Application Analysis

Application analysis, which gives a detailed analysis of other applications of humectants

Regional Analysis

Further breakdown of the Rest of World humectants market into South American countries

Further breakdown of the Rest of Asia-Pacific humectants market into key contributing countries

Company Information

Detailed analysis and profiling of additional market players (up to five)

The humectants market is projected to reach USD 26.27 Billion by 2022, at a CAGR of 7.0% from 2017, in terms of value. In terms of volume, the market is projected to reach 14,741.6 KT by 2022, at a CAGR of 3.9% from 2017. The global market is growing in accordance with the advancement of bakery & confectionery products, and functional & nutritional food & beverage industry. The consumption of humectants is high in the food & beverage, cosmetics & personal care products, animal feed, and pharmaceutical industries.

Europe was the largest market for humectants in 2016. It is one the major humectants consuming regions; the availability and affordability of these humectants, and increasing awareness about the functionalities & applications of humectants will drive the growth of this market. However, at the same time, the market is expected to grow at a moderate rate.

The food & beverage segment, by application, dominated the humectants market in 2016. Factors such as rise in health-conscious consumers, growth in aging population, increase in consumer awareness regarding nutritious diet, and rise in consumer health concerns related to the consumption of high-calorie foods are expected to drive the humectants market in food & beverage segment. The oral & personal care products segment is projected to grow at the second-highest CAGR during the forecast period, followed by the pharmaceuticals segment.

The sugar alcohols segment dominated the market in 2016, by type, owing to its better nutritional profile as humectants and its dominant usage in major end-use applications such as bakery and confectionery products, fruits & vegetables, fruit & vegetable juices, oral & personal care products, pharmaceuticals, tobacco, plastics, and tanneries.

The Asia-Pacific region is projected to grow at the highest CAGR from 2017 to 2022, India being the fastest-growing market in the region. In India, diabetes and obesity are mostly associated with unhealthy food consumption habits. Awareness among sugar consumers in the country regarding its health risks has fueled the growth of low- or zero-calorie foods that are manufactured using polyols such as sorbitol, mannitol, maltitol, and xylitol. Due to the rapid development of cosmetics and personal care industries, use of glycerin is growing at a higher pace. The other drivers fueling the growth of glycerin are in the rising standards of living, rapidly changing economies, and demand for refined glycerin for personal care & pharmaceutical products.

The humectants market is concentrated, with leading companies driving market growth. The report provides qualitative analysis of the prominent market players and their preferred development strategies. Key players such as Cargill (U.S.), The Dow Chemical Company (U.S.), Archer Daniels Midland Company (U.S.), E. I. du Pont de Nemours and Company (U.S.), and Roquette Fr�res (France) have been profiled in the report. These leading players have adopted various strategies such as expansions & investments, mergers & acquisitions, and new product launches to explore new and untapped markets, expanding in local areas of emerging markets, and developing a new customer base for long-term client relationships. This has not only enabled the key players to expand their geographical reach, but has also reinforced their market position by gaining a larger share in terms of revenues and product portfolios.

Small-scale players also adopted these strategies to expand their businesses, globally, by investing in the establishment of manufacturing facilities and technical service centers in various regions. This inorganic growth strategy enables them to improve their technical expertise through intensive R&D infrastructure offered by large players.

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