Substitute fake news with fake views, and you'll get a snapshot of what may have just occurred.

In this episode of "What Will They Think of Next?" we look at what may be an innovative type of disinformation that yokes identity theft to a political position.

Most people don't consider their name, address and email address to be "sensitive information," or personally idenitifiable information (PII) as that sort of data is called among privacy and cybersecurity professionals. Data compromises that only include that sort of information are met with shoulder shrugs for the most part. That will come to an end now.

The crime in question, if one has occurred, would be the pushing of fake consumer views to sway a decision regarding a regulatory matter using purloined PII--specifically, first and last name, home address and email address.

So, there was an organized campaign, or campaigns, to end net neutrality. A great deal of the messaging was identical. It looks a lot like databases containing stolen email addresses, names and addresses (think: Target, Yahoo, Uber)--the hithertofore most shrug-worthy kind of breach--may have been used to swamp (pun intended) the FCC with fake, pro-telecom, anti-net neutrality messages.

New York's Attorney General Eric Schneiderman is on the case, focusing on this odd brand of information insecurity after more the 2 million fake comments regarding net neutrality regulations were posted in response to FCC chairman Ajit Pai's call for dialogue on its site regarding the proposed rollback of the Obama-era rules that has now come to pass.

At issue in A.G. Schneiderman's complaint is the anti-net neutrality messaging posted on the comment thread promoted by the FCC chair. New York alone has received more than 5,000 complaints about fake comments posted to the FCC site. Other states that were big contributors to the spam messaging: Florida, Texas and California.

Election security, opinion security.

One of the trickiest problems as we head toward the mid-term elections next year is not vulnerabilities in the various vote counting hardware or software out there. While most states are not where they need to be with regard to their physical and digital election security (I work on this issue daily), all the challenges they face are fixable.

The hard part is less concrete. It is something called CogSec, or cognitive security. You know about this because our forty-fifth president can't stop talking about it. Fake news is an ideological chameleon. If it serves one's interests these days, the chances seem pretty good that the authenticity of whatever beneficial information will be rubber-stamped "Close Enough." If it presents an oppositional point of view, it's war.

Will telecom slow down the true news for the fake news in the future, or vice versa? Only telecom knows. Assuming the FCC plows forward with this disastrous plan, they can do it now, because they've just been handed the keys to our collective digital future. Do you really want telecom to decide whether the website of the Republican or Democratic candidate of any race in the nation downloads faster? How about if telecom decides it doesn't want you to download news about a crime that telecom committed? This ruling turns a theoretically limitless freeway into a two-lane toll road.

The presidential election was Ground Zero for the cogsec conversation, after a proliferation of fake news stories created a cultural miasma of distrust.

Now that it looks like net neutrality regulations are a thing of the past, it will be entirely legal for the companies that benefit most from the end of net neutrality to make it really hard for you to download sites about why we need net neutrality.