Most of us have come to accept the new Uber redesign as normal–after all, it has been a whole two weeks since its reveal. Nevertheless, it is well worth examining this prime example of both design and managerial dysfunction.

The justifications for the Uber redesign were many, the primary being a matter of improving the company's PR. It is widely known that Uber is publicly struggling with the visibility that comes with unicorn-level success.

Uber frames it slightly differently. According to the Wired report, Uber has in recent years "matured" and now offers UberX, UberCommute, and UberPool, which they describe as "egalitarian offerings." People apparently need to see the new and improved Uber, so a redesign was determined to be appropriate.

Uber's CEO, Travis Kalanick, is in many ways emblematic of what critics of Silicon Valley deride most about tech. The writers at Wired, whose ostensible mission was to promote him in their puff piece, could not help themselves but accuse him of being a "rich, white guy in California." They even described him as "elitist" to boot. This perception had to go, especially given that Uber is a mature and egalitarian company.