Betsafe – the online bookmaker, known globally for innovative campaigns, premium sponsorships and extreme live experiences –becomes the first brand within Betsson Group to launch horse racing as part of their sportsbook portfolio.

As of yesterday, Betsafe customers can enjoy a highly competitive horse racing product on par with the best UK operators. From Cheltenham, through Hong Kong’s Happy Valley, to Sweden’s Solvalla, Betsafe customers can now bet on over 250,000 races from across the globe every year, and with Best Odds Guaranteed across races in certain countries.

The acquisition of niche operator RaceBets in 2016 complemented Betsson Group’s sportsbook offering with a proprietary horseracing product and an experienced horse racing trading team.

Nicola Fitton, Managing Director, Betsafe, commented: “To be a competitive player in markets like the UK and Ireland, it’s imperative to offer a horse racing product, and we’re delighted to be the first Betsson brand to launch horse racing as part of our sportsbook.”

To celebrate the launch, the first 100 horse racing customers will receive a £100 free bets. Yesterday, the brand’s very first horse racing customer also received an invitation to join the Betsafe team at Royal Ascot.

About Betsafe

Betsafe offers a wide range of first-class online gambling products including sports betting, horse racing, online poker, casino games and much more in a safe and fun environment. Sportsbook offers over 4000 sports betting channels, which includes a live betting option and a huge array of in-play betting opportunities. Casino offers everything from table games such as blackjack and roulette, to slot machines games, video slots, video poker, mini games and a host of other games.

Betsafe.com and the Betsafe mobile app are operated by BML Group Ltd, with licenses issued and regulated by the Malta Gaming Authority. With more than 20 i-Gaming brands including Betsson.com, Betsafe.com, Nordicbet.com, and CasinoEuro, the company offers Sportsbook, Casino and Poker in many different territories.

Betsson Group is wholly owned by Swedish Betsson AB – listed on the Nasdaq Stockholm Large Cap list, and one of the world’s largest gaming groups, at the heart of gaming entertainment for over five decades.

For further information, contact: Emma Diskin, Global Director of PR & Social Media, +356 7965 0033, [email protected].