Fit

Things get pretty weird here. My wife bought both the green and blue sweaters in size XS and the grey one in S. This was because the XS simply looked way too big when held up. And, indeed, it was. The XS on both the green and blue sweaters fit me pretty well (I almost always wear a size S, at 6'0 and 160lbs.), with two caveats: 1) the sleeves on the green sweater are a bit too tight 2) both sweaters are quite long in the body. I cannot imagine what a size S in both of these sweaters would have fit like. Considering both these sweaters already run extremely long — longer than any other sweater I own — a size S would have looked comical. But here is where things get really weird: the grey one, which was the only size S of the bunch, fit all-around smaller than both the size XS's. It was too short, and too tight, all-around. Now, how does that make any sense?

Well, I'll tell you how: these sorts of fast fashion stores always have fit problems. Their production lines are just far less clean, neat, and organized than higher end brands. Again, the cost has got to come out of somewhere. At Primark, it obviously came out of having any semblance of a consistent fit across the brand. This means that just because one thing in a certain size at their stores fits you, doesn't mean even an extremely similar item in that same size will fit you also. So, should you visit a store, don't get your hopes up until you try it on. And, should they ever add the option to shop online... well... good luck with that.

Other

Currently, at least, their return policy is only 14 days, which is pretty annoying. Then again, if you find something you like, try it on, and leave the store happy, I suppose it's not the biggest deal in the world. Also, when dealing with "fast fashion" stores like this, there is always some sort of catch like this somewhere. You just can't expect the same 60 day return policy of a J Crew at a store like Primark. For what they are offering, I'll take the (much) shorter return window.

Conclusion

In short, I think the quality of all three of these pieces far outstrips most stuff at H&M, and likely many items at Zara. While certain items at both these stores sometimes end up being pretty solid (pants at H&M, say, or jackets at Zara), most items at H&M are pretty low quality, and most items at Zara are massively overpriced. While not everything in Primark is as nice or quality as the three items I took a look at — there is plenty that is just as bad as the worst of H&M — and while I didn't care for the style of one of the items, the quality was there on all three of the items I did get, and at truly unbeatable prices. I would put the feel of all three of these pieces at somewhere just below what you would find at Uniqlo. I am really, truly impressed. Next chance I have, I'm definitely stopping back in at Primark.