The Ottawa Health Group provides clients with an integrated approach to wellness through a range of services including chiropractic, massage therapy, and acupuncture. With nearly every other competing Ottawa health care provider incorporating an image of a spine and cliché stock photography for their branding, we knew we wanted the branding to stand out rather than blend in.

The arrows in the logo reflect Ottawa Health Group’s integrated approach to increasing their clients’ wellbeing. They represent integrated services, shared responsibility between practitioner and patient, and the increased benefits of ongoing treatment.