(Editor’s note: This piece solely expresses the opinion of Danny Leroux, not The Athletic Bay Area, The Athletic or anyone else.)



An open letter to Warriors owner Joe Lacob:



There are surprisingly few individuals with the opportunity and responsibility to be frequent public representatives of a sports franchise. Management and ownership can have that role when desired, but most days those responsibilities fall on the players themselves, coaches and broadcasters. All three groups constantly shape the fan experience and have significant leeway for doing so. If the Warriors want to have a true top-flight experience and public brand, they need to replace Bob Fitzgerald as their television play-by-play announcer.



Watching the entire NBA as an analyst requires me to regularly experience all 30 teams on television, for better and worse. There are no easy answers for how a broadcast should work, something I understand on an even deeper level after doing the...