Technology has removed the usual challenges faced by brands (regarding connectivity, logistics, and transactions) and created fresh opportunities for brands in terms of cross-border sales. Modern day customers do not have any reservations in embracing brands or products that are not from their own nation. So, the scene is set for the Indian e-commerce stores to expand globally. If you hire Magento 2 developer India, then your expansion plans can be accelerated because Magento 2 as a platform contains all the features you would need to capture the attention of the global consumers. Its multi-currency and multi-language features are a boon for the stores that envision their future in global sales. However, global expansion is a critical business decision and you would still need some preparation before putting the plan into action. Here are some tips that would help you:



Start with a Market Research: The first step into selling globally is to shortlist certain target markets. This shortlisting should be done on the basis of extensive market research. You have to understand the expectations of the target consumers, existing local market trends and perform in-depth competitor analysis. You might choose to partner with a local expert and visit the geography personally to get a good idea. Apart from this, you need to understand the local business regulations and norms.

Go one country at a time: Global expansion should not be a thing done in a hurry. It is always advisable to move at a slow but steady pace while venturing into new markets. You can start with countries which offer better opportunities. Create a phased marketing plan as you venture into one new market after the other.

Integrate Local Language: Apart from understanding the market, it is also essential to add convenient features to your website. So, hire Magento 2 developer India to integrate the multilingual feature to your e-commerce store. It is a proven fact that websites offering content, options, and support in local language/s win the trust of local consumers rather quickly.

Local Currency Support: It is essential for your store to accommodate transactions in local currency. Though the consumers can convert the currency with a few simple clicks, yet the absence of such a feature can translate to high cart abandonment rates. Hire Magento 2 developer India to overcome this risk and provide the easiest transaction experience to the consumers.

Partner with a Locally Recognized Payment Provider: Apart from the convenience, you also need to ensure that the transactions conducted at your website are safe and secure. Unless the consumer is completely sure, he/she will not transact at your website. Partnering with a locally accepted payment provider will take care of this need. Furthermore, the consumers should also be able to make payments in the way they are comfortable with. Make sure such settings are integrated into your Magento 2 website.



When transitioning from a country-specific to a global e-commerce store you need to do a lot of work. It primarily encompasses two important stages — preparing your store and getting the marketing strategy ready. However, we would advise you to a hire Magento 2 developer India with expertise in international e-commerce so that you get a good head start.