Move over Bondi Hipsters, you've been replaced by a man from Surry Hills as "Australia's biggest wanker" according to the internet.

After 28-year-old art director Jarryd Zankovic gave an interview to advertising and marketing industry publication B&T Magazine, his comments about personal style were posted and then widely criticised on social media sites.

Art director Jarryd Zankovic has been named on B&T's '30 under 30' list but called "Australia's biggest wanker" by Reddit. Credit:bandt.com.au

"I get called a hipster, but I f..king hate that description. But you know... beard, no socks, drop crotch – which is really comfortable, especially for a dude who has a bit going on between this legs," Zankovic is quoted in the article titled "Industry Fashionista", which also featured Channel Ten's chief sales officer Louise Barrett.

"I come from a family of beauticians and they've been waxing my eyebrows from the age of 12 to make sure I have two eyebrows and not one. So you can imagine my hair and my beard follows a similar regimen. I get my beard trimmed on a weekly basis. Wow. That sounds so much worse than it actually is," he said.