Messaging and Positioning

You live and breathe every aspect of your business for 50 hours a week, 52 weeks a year. But have you ever considered how much time your investors spend on your business? A generous answer: 4 hours a quarter.

Think about how much information they don't have. Think about how much of the nuances of the business you take for granted but about which they're blissfully unaware. Without question, this affects your communication style because without recognizing this, CEOs and CFOs often speak with investors as if these overlooked topics are "common knowledge."



This is where we come in. We're outsiders. We haven't been toiling away within the walls of your business for the last several years for 50 hours a week, 52 weeks a year. Rather, we approach the business as an investor - with a clean slate. And as we delve into the details of your business and analyze it as an insider would, we still retain the perspective of an outsider. What would an investor want to hear? What are the key drivers of operating profitability? What are the big picture themes on which they should be focused? How should they measure and evaluate your progress towards your stated goals.



Only someone who has sat in the seat of an institutional investor can think about your business with the same "set of eyes" that an investor would. And investors are your target audience right? As the only investor relations agency with more than 20 years of experience acting as investors, we help our clients develop presentation decks that properly tell their stories in the way that investors and analysts can most easily digest it.