ALBION are delighted to announce the club's first ever shirt-sleeve sponsorship agreement after teaming up with in-game betting specialists 12BET.

The deal will see the 12BET logo on the famous navy blue-and-white striped shirts for the 2017/18 campaign and on the Baggies' trainingwear.

This first agreement between the Club and a new sponsor is for the Premier League season ahead which kicks off on Saturday with the visit of Bournemouth to The Hawthorns.

It's Albion's first partnership with 12BET. Formed in 2007, the sports betting and casino brand has grown to become one of the most recognisable names in betting with a particular reputation as in-play football betting specialists.

12BET offers competitive odds across thousands of events and is no stranger to the football landscape across Europe's big leagues and Albion are delighted to welcome them in this historic first sleeve deal.

12BET spokesman Rory Anderson added: "We are excited to be the first ever betting company to partner with a Premier League club as both Shirt Arm and Training Wear partner.

The sustained success of West Brom in the Premier League makes them a great fit for 12BET who have a long standing heritage as a recognisable Premier League brand."

Simon King, Albion's Chief Commercial Officer, said: "12BET are a reputable brand with a rich history of working in the Premier League.

"To have been identified as an exciting prospect by the company highlights the growth the Club has made globally in recent years.

"With strong Asian links continuing to grow, this was instantly recognised as a perfect partnership."