The New Cheerios Gang-Signs Dad

The OG "Swagger" Dad

Swagger Dad #2

American Greetings—"Dad Life" (2010)

"I gotta clip for my piece..." (cellphone holder)





Cheerios and their digital ad agency Tribal Worldwide also certainly noticed the 12 million views the original Swagger Dad ad racked up. They smartly avoided the shitty studio rap track, but this dude is still just another Swagger Dad telling you #HowToDad—which includes eating and feeding your children bowl after motherfuckin' bowl of peanut butter Cheerios for "breakfast, lunch, dinner, and midnight snacks". #HowToAngioplasty



Health concerns aside, this ad was just merely bad and unoriginal, until, yep: had to throw in those slo-mo fake gang signs at the end...ahh YEAH.



What recent Dad Ad do I like?

This one, for Jell-O pudding, by cp+b.

It's real. Yo.







