The University of Engineering and Technology in Lima, Peru, wanted to attract new students for the 2013 school year, so they teamed up with DraftFCB and created the world’s very first water producing billboard for a city that sits in the middle of a desert, with almost no rainfall per year, an area where fresh, clean water is not guaranteed for everyone. It works by extracting water from the air that passes through the billboard, condensing it, cooling it and then storing it so that people can come to the billboard to collect safe drinking water.

I think this billboard installation might just be the best thing I’ve seen so far in 2013. What do you guys think? I love a campaign piece that can provide for a community… Thanks Andrew!

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