A few days ago, there had been word that Google would launch its Android One initiative in India in early September, and now, it looks like invites have gone out to the Indian press. NDTV, one of the biggest news outlets in India, has an invite for an "exciting new announcement from Google," which can only be Android One.

The event is on September 15th at noon IST (Indian Standard Time), or 2:30am ET/11:30pm PT for those of us in the US.

The goal of Android One is to bring "high-quality, affordable" smartphones to the developing world, starting with India and moving on to other locations if the strategy proves successful.

Android One will see Google design reference devices for local OEMs to build. According to the earlier report from The Economic Times, the first OEMs to sign up are Indian locals Micromax, Karbonn, and Spice. The devices are expected to sell for between Rs 7,000 ($115) and Rs 10,000 ($165), and updates are automatic and come direct from Google.

In many developing regions the smartphone is the primary computing device, so there is a huge potential for platform growth, which has sent tech companies racing to bridge the digital divide with low-cost internet service and cheap devices. $100 isn't nearly cheap enough for everyone, but Google's initiative to get the "next billion" online it looks like it will start on the 15th.