Why aren't more brands using Telegram?

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After writing about the confusion around brands using WhatsApp as a publishing tool I saw, in my news feed, that Bloomberg announced their adoption of a Telegram channel to highlight top stories.Bloomberg is using the channel as a broadcast only channel. Delivering a few updates or breaking news to subscribers who can choose to receive notifications or mute the channel and choose when to view updates.The channel posted a welcome message on December 4th and accrued over 10k subscribers in one day.Although Telegram has over400 million active users WhatsApp, with less features, is currently the most used messaging App. It takes an extra shift in thinking before brands can see where opportunity lies and for many that is outside of their current thinking.But things can, do and will change. There are lots ofways brands could use Telegram , if they have some imagination.Are you following a new brand channel on Telegram?Let me know in the comments.