The Science World museum, in Vancouver, has made use of a racy new ad to call attention to their 'Science Of Sexuality' exhibit.

The saucy show is trying to portray sexuality in a positive light.

The eye-catching campaign, whose caption reads 'Orgasms Can Kill Pain', shows a woman's cast-bound legs spread wide apart with a naked men lying between her thighs, the Huffington Post reported.

Jason Bosher, the museum rep, told the publication that his staff likes to put the word out there in ways people would remember.

The ad, from Rethink agency, also brings orgasm's analgesic effect in the spotlight, claiming that the climax increases pain thresholds by more than 108 percent.