Good luck trying to explain Death Stranding in a slogan.

That was the challenge for marketers charged with getting out the word to video game players on the big-budget creation from the noted game designer Hideo Kojima.

Death Stranding, released for Sony’s PlayStation 4 console, can take more than 50 hours to play. Explaining it seems to take nearly as long. A tagline that was part of a slow-burning ad campaign barely scratched the surface: “Tomorrow is in your hands.”

Hard-core gamers have been intrigued from the moment Death Stranding was first teased in 2015. Since then, efforts to reach a wider public have included a circuitous trail of social media clues, Comic-Con events, trailers and partnerships with platforms like Twitch.

The game got more publicity as the cast was gradually revealed: Norman Reedus, Mads Mikkelsen, Lea Seydoux, Guillermo del Toro and even Conan O’Brien. The campaign also included a 30-second ad written into the animated Adult Swim series “Rick and Morty.”