ESPN+ has been on an inverse trajectory from its cable namesake. While sports fans cut the cord in ever increasing numbers, many viewers appear to simply replacing ESPN with ESPN+. The streaming service notched its first million subscribers a little over five months after it launched in April.

It took less than another four months to reach the 2 million subscriber mark.

This is in part due to the overwhelming interest in the 13 Ultimate Fighting Championship fights live from Brooklyn's Barclays Center on January 19th, which saw flyweight champion Henry Cejudo defended his title against bantamweight champion TJ Dillashaw. The fight itself lasted just 32 seconds but drew a whopping 568,000 new subscribers to ESPN+ with 90 percent of those signups coming in the hours leading up to the fight. Disney's UFC agreement will see a total of 30 fights broadcast per year.