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adidas and Maple Leaf Sports and Entertainment Announces Multi-Year Partnership

Toronto, ON, September 14, 2018 – adidas and Maple Leaf Sports and Entertainment today proudly announced a multi-year partnership, in which adidas will be the official footwear and apparel supplier of the Toronto Maple Leafs, Toronto Raptors and Toronto FC. To showcase the brand’s commitment to connecting with creators in Canada and to continue to build a strong relationship with the city of Toronto, the new six-year deal is being led by adidas Canada.



Beginning with the 2018-19 seasons, in conjunction with Maple Leaf Sports and Entertainment’s (MLSE) flagship properties, adidas will create unique experiences evoking an emotional connection and inspiring creation with both fans and consumers. Toronto fans will have access to exclusive Raptors branded merchandise available at Real Sports Apparel and merchandise kiosks located in Scotiabank Arena. Throughout the multi-year term, adidas will also develop a series of special events aimed at captivating the basketball, hockey and soccer community and, most importantly, inspiring athletes through the Creators Hub program.



“It was an obvious and natural partnership for adidas Canada to further engage the city and highlight Toronto as a strong competitor, creator and player in professional sports. We’re excited to begin this journey alongside Maple Leaf Sports and Entertainment and create memorable moments with the teams and city.” said Stewart Smith, Vice President of Brand for adidas Canada.



In support of adidas’ continued belief that through sport we have the power change lives, adidas will continue to partner the MLSE LaunchPad and MLSE Foundation initiatives. As the founding partner of the MLSE LaunchPad – Healthy Body Pillar, adidas will have the opportunity to outfit participants, coaches and staff for MLSE LaunchPad programming. Supporting the MLSE LaunchPad in its goal to support youth to overcome barriers through sport and reach their potential, adidas will participate in the annual MLSE Team Up Challenge fundraising event.



“With the excitement and anticipation surrounding our teams, this partnership with one of the most recognizable brands in the industry will further strengthen our fans’ connection to their teams and give them the chance to show their support in creative new ways,” said Jeff Deline, Senior Vice President, Global Partnerships, MLSE. “We’re looking forward to exciting and successful seasons ahead for the Maple Leafs, Raptors and TFC and we are very proud to have adidas Canada behind us as an important partner.”



“Toronto is known for its strong spirit and committed fan base with all three of Maple Leaf Sports and Entertainment’s properties. adidas’ partnership with MLSE provides a hub for these fans to channel their passion and create something inspirational and representative of their pride for this city,” said Michael Rossi, President of adidas Canada.



To find out more, please visit: adidas.CA and join the conversation on Twitter and Instagram via @adidasHockey, @adidasca, @MapleLeafs, @NHL #teamadidas.



About adidas

adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.



In 2015, the NHL® and adidas announced a seven-year partnership with adidas as the authentic outfitter of on-ice uniforms and official supplier of licensed apparel and headwear. Beginning with the 2018-19 seasons, adidas and Maple Leaf Sports and Entertainment announced a multi-year partnership, in which adidas will be the official footwear and apparel supplier of the Toronto Maple Leafs, Toronto Raptors and Toronto FC.



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For more information, please contact:

Fontane Choi | rock-it promotions | fontane@rockitpromo.com | 416-656-0707 ext. 124

Ciara Dalziel | rock-it promotions | ciara@rockitpromo.com | 416-656-0707 ext. 110



Please visit our corporate website: www.adidas-Group.com . Pictures are available upon request.