It happened again.

Sean Hannity praised it on Fox News. John King debated it on CNN. Al Sharpton slammed it on MSNBC.

The talking heads on cable TV were buzzing this week about another viral campaign video produced by an Alabamian running for office.

This time it was sixth congressional district candidate Will Brooke, the Birmingham businessman, who released a video of himself using a pistol and two rifles to shoot up a copy of President Obama's health care law.

“Looks like we’ll have to resort to more extreme measures to get rid of Obamacare and replace it with a market-based solution,” Brooke says in the video, before dramatically throwing the entire bill into a wood chipper at his hunting camp.

The unconventional spot was featured by numerous national outlets, including USA Today and the Drudge Report. As of Friday, more than 70,000 people had watched it on YouTube.

But this is hardly the first time an Alabama campaign video has gotten national attention in recent years.

In 2010, the gun-toting, horse-riding Republican Dale Peterson produced one of the most memorable campaign ads of the cycle when he ran for Alabama Agriculture Commissioner and released a fast-paced John Wayne-styled ad.

“Alabama Ag Commissioner is one of the most powerful positions in Alabama, responsible for five billion dollars,” Peterson said in the video. “Bet you didn't know that! You know why? Thugs and criminals! If they can keep you in the dark, they can do whatever they want with all that money! And they don't give a rip about Alabama!”

More than 2.6 million watched the YouTube version of the video, titled “We are Better than That!” But despite all the national attention and clicks, Peterson went on to lose the race.

That same year, Young Boozer, who won his contest to serve as Alabama State Treasurer, garnered national attention for his ads making light of his unusual name. “I’m Young Boozer, and yes that’s my real name,” the Republican from Montgomery said in one video.

At the end of the ad, a voice said: “Young Boozer: funny name, serious leadership.”

In 2010, Alabama gubernatorial candidate Tim James drew criticism liberals and comedians from across the country after for an ad declaring, “this is Alabama, we speak English.”

“I'm Tim James,” the Greenville Republican said. “Why do our politicians make us give driver's license exams in 12 languages? This is Alabama. We speak English. If you want to live here, learn it. We're only giving that test in English if I'm governor.”

Last year, Wells Griffith, a Republican candidate in the special election for Alabama’s first congressional district seat in Mobile, may have produced the precursor for Brooke’s ad by memorably throwing a copy of Obama’s health care law into a trash can at his family’s gas station.

"This document, Obamacare, is why I'm running for Congress,” Griffith said in the ad, slamming the pages into a can. “Because we won't get back to creating jobs until these thousands of pages of economic destruction are relegated to the trash pile of history."

Brooke -- who is running in a contested Republican primary for retiring Rep. Spencer Bachus’ seat -- took it to the next level. He used a .40 Glock pistol, a .270 Cooper rifle, an AR-15 and an Altec Whisper Chipper to demonstrate how much he wants to get rid of the law.

“Campaigns can drone on and on and this was a lighthearted way to deal with two very serious subjects: the Second Amendment and Obamacare,” Brooke campaign spokesman Mark McNulty said in an interview Friday.

Brooke’s ad isn’t going on television but rather a web ad, which are designed to create buzz and direct viewers back to the campaign website.

“Media has changed,” McNulty said. “The way you reach voters has changed. And sometimes to break through, you have to do something a little bit unconventional.”

Brooke has six opponents in the

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, Robert Shattuck, and Tom Vigneulle.