Hockenheim ticket discount offer backfire

Posted by: ASkyler on Jul 10, 2014 - 07:03 AM Hockenheim ticket discount offer backfire



A marketing gimmick has backfired ahead of next weekend's German grand prix.



Germany's Auto Motor und Sport said a EUR 11 ticket discount was being offered for every goal scored by the national team in its world cup semi-final against Brazil.







'Die Mannschaft' then stunned the world by humiliating Brazil with a staggering final score of 7:1. It means a EUR 77 discount per ticket in the six highest categories for the German grand prix.



"The inventor of the campaign probably had not imagined such a result," said Auto Motor und Sport correspondent Michael Schmidt.



PaddockTalk Perspective



