Mundelein gets colorful new logo

A colorful, five-pointed star is the highlight of Mundelein's newly approved logo.

But the eye-catching shape -- placed over the "i" in Mundelein -- isn't just a star. If you look closely, you'll see it's actually a series of capital M's, reflecting the village's most prominent letter.

The logo will be featured on public works vehicles, street banners, clothing and the village website, among other surfaces.

"It's a marketing tool we plan to use to tell our story," village Communications Director Dawn Jenich said in an email.

The village board approved the logo Monday night.

The star is red, blue, gold and green. Alternate color schemes may be used, however.

In Mayor Steve Lentz's eyes, the colors depict the town's social and economic diversity, as well as Mundelein's welcoming attitude.

"I think Mundelein is the rising star of Lake County," Lentz said. "This is a place you can come (to) and really shine."

The logo is part of Mundelein's ongoing effort to rebrand and promote itself. Officials hope the public-relations project will attract new businesses, residents and shoppers.

"It's a brand initiative, not only a logo design," Trustee Holly Kim said in an email. "We must keep the momentum going."

An early version of the logo was unveiled in March during a public review of the project, which was headed by a team of marketing consultants with an Evanston company called Business Districts Inc.

That version placed the star next to the village's name, rather than incorporating it as the dot on the "i."

The new logo's official launch will coincide with the planned opening of a new village hall this summer. But it will roll out gradually ahead of that event.