We are excited to announce that Adshares has joined the Crowdholding platform and have launched their project page with a task.

Adshares is a decentralised marketplace for programmatic advertising. They use blockchain to connect Publishers and Advertisers and let them make direct deals using their cryptocurrency.

The current programmatic advertising landscape is highly opaque and fragmented. Far too many intermediaries stand between advertiser and publisher. This causes inefficiency in pricing while intermediaries fees consume huge parts of publishers’ revenue.

Adshares’ system is advantageous compared to traditional models because :-

The main competitive advantage of the Adshares Network is greatly improved transparency and reduced barrier to entry. This will cut off most of the profit for middlemen and greatly reduce the cost of advertising.

A second area of improvement is resistance to fraud and the ability to serve ads to customers with adblock. A new model, paying for advertisers after impression, gives advertisers more time to evaluate whether traffic is genuine.

If you want to read more about their project features or read their whitepaper you can do this by clicking here.

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