It’s about web-based portals now

We cannot disprove the fact that internet has radically changed the way we conduct business transactions and now it plays a pivotal role in determining the success of any business. With the development in Information Technology (IT) sector, the efficiency of numerous businesses has improved, including the realty business in Pakistan. As the IT sector started to boom in Pakistan, online property portals have been launched, which have completely changed the way property transactions were handled before.

For the last few years, fluctuating interest rates and relatively lower returns from other investment sectors have made potential investors turn to Pakistan’s real estate sector to invest their hard-earned money. The increased confidence of potential investors indicates positive and promising growth in years to come. The market is showing remarkable growth but fluctuating property prices, non-serious property buyers and their offers, and political turmoil, are affecting the realty sector. Nowadays, real estate agencies have to work harder than ever before to win a buyer. And just to close a property transaction, real estate agents have to pass through many hurdles.

In recent years, after the launch of online property portals, a sudden increase has been observed in the number of potential buyers searching for properties online

Before or even after the advent of the internet, real estate professionals were looking for the right system, one that could enable to work smarter rather than harder. The evolution of web portals, where people can enlist their properties, is the major influence of Information Technology (IT) sector on Pakistan real estate sector. As things moved ahead after the launch of digital portals, online transaction system was devised, that was just another yet easier mode of work. Now people view property online and contact the concerned real estate agent to proceed with the buying process.

In recent years, after the launch of online property portals, a sudden increase has been observed in the number of potential buyers searching for properties online.

“Still there are several people who prefer to buy or sell property just with the advice of real estate agents or family members. However, during this year, we have facilitated several buyers and sellers closing property deals through homespakistan.com. It clearly shows that people have started developing confidence in online Pakistan property platforms,” said Director homespakistan.com, Asad Mirza.

The next step is to make these online property portals more responsive and to tap into the mobile internet world due to the tremendous increase in usage of hand-held devices with easy Wi-Fi and broadband access in Pakistan

With the aim of going with the flow of continuous development and the intention to differentiate the property portal from competitors, every portal started offering exceptional services, in addition to just being a static property listing website. Leading online property portals offer maximum value to users in the form of comprehensive real estate reports, real estate industry news, and statistics other than mere property listings. This information is making general buyers aware of local market trends and helping them make well-informed property buying and selling decisions.

The next step is to make these online property portals more responsive and to tap into the mobile internet world due to the tremendous increase in usage of hand-held devices with easy Wi-Fi and broadband access in Pakistan. As per a recent study, internet penetration is increasing in the country and the mass market is embracing new developments in the IT sector. Anticipating changing IT trends in the country, Pakistan real estate property portals and agencies are challenged to make imminent technology related decisions as it will help them in gaining competitive edge over others.

“As a leading real estate portal that prides itself for adopting progressive technology on priority basis, homespakistan.com is forging ahead with development of a mobile app to give end-users an easier way of searching and navigating properties in Pakistan online,” Mirza further said.