The budget resistance-wear is from a New Jersey brand named Krome, and the line is called Anarchy. It’s a curious label for clothing that takes a seemingly progressive stance in its sloganeering, combining gaudy Banksy-lite graffiti and RESISTOR armbands into woke outerwear. Like a good protest sign, the Krome clothing is both radical and cheap—a combination that’s paying off. “Our brick-and-mortars sold them very well,” says Lisa Alves, who, alongside her husband, runs R.A.G.’s two stores underneath 41st and 42nd Streets, as well as its bustling website.

According to the clothing’s creator, the seemingly anti-Trump invective is more of a marketing gimmick. “A lot of kids are upset with the system, the way the system is working,” says Max Bhavnani, the 42-year-old founder of Mischief International, Krome’s parent company. “We’re not saying that the system is right or wrong. We are just trying to be fashion, not trying to be political. Once you get political in your designs, then you have a 50-50 clientele. That’s not good. It’s always good to be neutral.” It’s a Trump-era echo of Michael Jordan’s alleged “Even Republicans buy sneakers” excuse for keeping partisanship out of retail.

Liberal politics is only the latest trend that the Queens-born Bhavnani has capitalized on. He worked in the fast-fashion industry for eighteen years before striking out on his own in 2012 by launching Mischief International. (The name was inspired by his father, who founded a business called Mischief Sportswear before passing away when Bhavnani was 18.) Krome might be Mischief’s flagship brand, but as with the Anarchy line, its business is in discount imitation. Krome knocks off sneaker culture, working the wavy ankle shape of the original Nike Yeezys into a hood on a sweatshirt, or putting the mesh texture from Adidas NMD runners onto a T-shirt. The designs are manufactured in Shanghai, and the products go on sale in more than 600 stores, as well as on websites like DrJays.com, according to Bhavnani.