Clearify was launched on January 17th. Since then, we’ve seen steady growth of the service, verifying well over 100 ICOs and providing an effective way for crypto investors to contribute to those ICOs with greater confidence.

The Clearify website is attracting over 600 unique visitors a day on average, and our Twitter, Telegram and Reddit pages are organically attracting more followers every day. Clearify is well on the way to becoming a “must have” for any reputable ICO. So you could say, it has been a big success thus far.

A few weeks ago we made the call to continue free verifications for the time being, just to get some more traction for the brand — and that has worked very well. We also mentioned that once the free verifications end, we would be moving to a system that accepts only POLL tokens, and half of those tokens would be locked forever. Now that we have seen exactly how people use the Clearify service and how they understand the POLL tokens, we believe there is a better option, going forward. We have put together a new concept that we feel not only rewards POLL holders, but does not provide the barrier to entry that “only accepting POLL” provides. The reality is, POLL is not listed on enough exchanges to make it easy to obtain. EtherDelta has been offline or unreliable/unsafe for a while now, and that only leaves KuCoin, Cryptopia and HitBTC. There is a good chance that Clearify ICO teams are not signed up on those exchanges. If POLL was listed on Bittrex or Binance, it would be a different story.

We trialled accepting POLL for a few days, and found that the verification applications were not progressing. We put up a roadblock, and the ICO teams were seemingly not prepared to put the effort in to obtain POLL tokens an complete the transaction. We will not revert to accepting fiat. We are going to make the change to accept BTC as payment, and buy the POLL ourselves with that — as originally planned. This is removing the barrier to entry, resulting in a steady flow of revenue and subsequently POLL buying (in potentially big numbers).

On top of that, we’ve come to realise that we need better cross promotion of ClearPoll. Clearify’s true value for POLL token holders is the exposure it brings to the token. Clearify is on track to becoming a household name (if there is such a thing in crypto), and we feel we need to tie that to ClearPoll as tightly as possible to drive exposure to one of the most amazing and undiscovered blockchain projects. For this reason, we feel that locking Clearify token revenue will not be as helpful long term, than moving that revenue into the ClearPoll User Rewards pool. That means that 50% of Clearify revenue will be added to the 50% of ClearPoll revenue in the rewards pool — and ultimately returned to ClearPoll app users. This creates a nice bond between the two projects and it is something we can advertise easily to help investors understand the link. ICO teams pay us in BTC for verification, we take that BTC and buy POLL from exchanges, and half of that POLL is then sent to the ClearPoll User Rewards pool, ready for payouts for ClearPoll users once it launches in May. POLL only has a circulation of under 8 million tokens. Locking more up, little by little, will not make a big difference to POLL price or individual token value, but giving them back as rewards creates excitement, buzz, hype about both projects, which is something we are working hard to create.

On top of those changes, Clearify will now offer advanced services for ICOs.

These include advertising space on the Clearify website, a listing as a verified ICO on the Clearify website, a “Featured ICO” promotion and also promotion on social media. All of these additional services create revenue, and all of that revenue is treated the same way as mentioned above — 50% ends up going back to ClearPoll User Rewards. Clearify promotional services work both ways. Listing ICOs on our website improves our SEO plus makes Clearify a website that is more likely to be shared and promoted by the ICOs.

In summary, having operated Clearify for over a month and observed what does and doesn’t work, we have improved the service, boosted revenue streams and improved the cross promotion with ClearPoll. Without these changes, it is a valuable service but is not sustainable as a business, and does not reward POLL token holders sufficiently.

Barrier to entry removed

Additional Clearify services for ICOs, added revenue

50% revenue now goes to ClearPoll User Rewards, not locked

Better cross promotion with ClearPoll

Improved Clearify growth via SEO and fresh content on site

The Clearify website will be updated to reflect these changes in the coming days.

As a POLL token holder you can be sure we always have you as our top priority and all of our decisions are made with you in mind. We believe that in the current market, we need to look more to the future (the coming months) and not so much the present. We will strive to become less reactive and more proactive. This market and this technology is still new. Not many tokens have working products attached, and there are no real guidelines for us to follow — so we adapt, adjust and keep growing and evolving.

Thanks for reading!

Clearify & ClearPoll Team