Never miss a thing from Belfast and beyond - sign up for FREE updates direct to your email inbox Subscribe Thank you for subscribing See our privacy notice Invalid Email

With his love of crazy prices, he's somebody who many of us grew up with – in a TV sense, of course.

And the great news is that Big Jim Megaw is back in a brilliant new advertisement for We Are Vertigo.

He was a regular on our screens across the 1980s and early nineties in ads for Crazy Prices, promising that "Big Jim knows...".

And Big Jim has been lured out of retirement by the We Are Vertigo team to film this new nostalgic ad.

Gareth Murphy, owner of We Are Vertigo, said: “Jim Megaw made himself a household name in the early 1990s, broadcasting to homes in Northern Ireland every evening with his Crazy Prices television ads - I definitely have a real nostalgia for the ads.

"When we were planning prices for our 2016/17 ski season, someone commented what great offers they were which made us think back to the ads and Jim’s weekly offers.

"We did some research and found out that Jim was still living in Belfast so we decided it was time to take him out of retirement and, hey presto, Jim is now the face of We Are Vertigo.

MORE:

MORE:

“He was an absolute gentleman and was so professional to work with. The new radio ads featuring Jim went live last week and the first of our TV ads were broadcast at the weekend on UTV.

"The response has been phenomenal with people delighted to see this national treasure make his long awaited comeback.”