Implemented Google analytics goals, tag manager, and linked AdWords to assure all vital data is being captured. Added heat map tracking software to establish consumer interest throughout the website and its extensive inventory. Tracked the customer flow to determine which products led to drop off, which increased time on site, and which made people consider increasing their purchase volume. We rebuilt the help pages to determine what questions customers had before adding certain products to the cart or abandoning the website. We implemented software that automatically captured certain users contact info in the background, increasing lead capture rate by 18%. We used SAS to further analyze the data and build extensive customer segmentation, which allowed the client to craft content that hit very specific pain-points for each type of customer.