It started with a question. It always does. This time, the question was simple: How much sunscreen should I wear?

I’m a pale geek who burns. I wanted to know the optimal. A simple question with a simple answer, right?

Wrong.

This simple question took me on a massive journey through the data, information myths and misinformation that surround our perception of sunscreen. I’m calling it the Sunscreen Smokescreen.

All our data, calculations and references here: http://www.bit.ly/sunscreensmoke

All our data, calculations and references here:

http://www.bit.ly/sunscreensmoke