This weekend’s raunchy, R-rated animated flick Sausage Party imagines what it would be like if the food in our grocery aisles was alive. The movie is hilarious, twisted and outrageous, but that wasn’t enough for Seth Rogen. In addition to bringing talking foods to the big screen, he also wanted to bring them to a real life grocery store with a hilarious and creepy Sausage Party prank.

A special effects team set up a few different animatronic foods in a real grocery store and Seth Rogen made them talk live from another room. The initial shock of people realizing they’re seeing talking food is funny in itself, but then the conversations they have with the food in question are even better.

Here’s the Sausage Party prank video from Sony Pictures:

Aside from how unnerving the talking food looks, my favorite part of this video is seeing how quick Seth Rogen is on his feet. And then there’s that one shopper who actually taunts the loaves of bread on the shelf by taking a bite out of the bread he just got from another part of the store. That’s pretty fucked up.

Life is good for all the food items that occupy the shelves at the local supermarket. Frank (Seth Rogen) the sausage, Brenda (Kristen Wiig) the hot dog bun, Teresa Taco (Salma Hayek) and Sammy Bagel Jr. (Edward Norton) can’t wait to go home with a happy customer. Soon, their world comes crashing down as poor Frank learns the horrifying truth that he will eventually become a meal. After warning his pals about their similar fate, the panicked perishables devise a plan to escape from their human enemies.

Sausage Party is in theaters everywhere this weekend.