Two Overwatch League teams have had their upcoming sponsors revealed by the league’s official jersey partner, INTO THE AM. The revealed sponsors were Logitech G for the London Spitfire, and Starz’s original series Ash vs. Evil Dead for the Los Angeles Valiant.

Screenshotted by Reddit user Seagull_No1_Fanboy, these jerseys were part of a new away team offering to fans and were quickly taken down and replaced with non-sponsor variants.

Overall, however, these sponsorships aren’t coming from nowhere. The Spitfire’s deal with Logitech G is likely a result of the long partnership between Spitfire’s operators, Cloud9, and the gaming hardware company.

The Valiant’s television show sponsor, however, is a little more complex. The Valiant are operated by esports org Immortals, who received an investment from Lionsgate film studio last year. Shortly before that deal, Lionsgate closed a $4.4 billion acquisition of the Starz television network.

Honestly, it’s hard to spell out better the reasons why esports companies should seek investment from varied sources. Immortals’ ability to pull from the film industry has, a year later, yielded a unique sponsorship that makes both brands stand out. Ash vs. Evil Dead may not be everyone’s cup of tea—and it certainly has nothing to do with gaming—but that’s exactly the point. Starz’ show gets exposure to a hard-to-reach demographic in millenials, while the Valiant stand out and will surely get cool promotional opportunities in partnership through Lionsgate.