If you've ever traveled into Memphis, you've probably wondered what the giant pyramid is all about.

It was originally built in 1991 as a 20,000 seat arena, capturing the spirit of the city's Egyptian namesake. The 32-story structure has not been regularly used since 2004.

All that is about to change. The iconic Memphis Pyramid reopens today as a wilderness-inspired hotel called Big Cypress Lodge and Bass Pro Shop retail space from Bass Pro owner Johnny Morris.

Having just returned from Morris' new Top of the Rock area at Big Cedar in Branson, I can only imagine that this place will have the same attention to detail and rustic elegance as that place.

The Big Cypress Lodge will include 103 guest rooms, duck cabins, treehouses and suites inspired by vintage duck hunting camps, all nestled among a giant cypress swamp interior environment with soaring trees, ponds, live alligator pools and more. There will also be conference rooms, a fitness center and spa services.

The Bass Pro Shops at the Pyramid will feature 535,000 square feet of retail space. Also included will be 10 aquariums, a 32-story observation deck, the country’s tallest free-standing elevator, restaurants and bars on the ground and top levels, plus an underwater-themed bowling alley. You'll also find fire pistol and archery ranges, Ducks Unlimited National Waterfowling Heritage Center, a duck aviary and more.

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