Sporting Kansas City unveiled its new primary jersey in a television spot that debuted Friday, officially launching the club’s “We. Together.” marketing campaign for the 2017 season.

The new uniform will be available for purchase beginning Feb. 28 in short sleeve and long sleeve authentic styles as well as men’s, women’s and youth replica styles. A matching anthem jacket will also be available to buy on Feb. 28.

Like previous primary kits, the jersey retains a Sporting blue background while introducing a variety of new elements. At the forefront, this marks the first time adidas has ever used a button-down collar on a soccer jersey. The white collar will match new white shorts, which accompany Sporting blue socks to round out the primary uniform.

In addition, the right sleeve of the jersey includes a “No Other Club” script in Sporting Kansas City defender Matt Besler’s handwriting. The kit utilizes the latest adidas technology for optimum performance and is made of lightweight mélange fabric.

“Our philosophy over the past several years has been to design jerseys that are relevant and on trend from a fashion perspective,” said John Moncke, Sporting KC Vice President of Stadium and Brand Revenue. “The details of this kit take that direction even further. We also wanted to add a personal touch, incorporating a handwritten ‘No Other Club’ wordmark from Matt Besler, a hometown player who has helped bring multiple championships to Kansas City and represented the USA at the World Cup.

“’No Other Club’ is a chant that our supporters wrote, and anyone who has been to Children’s Mercy Park knows how important our supporters are to the club’s success. We wanted to help tell these special narratives through the new jersey.”

Sporting KC Primary Jersey Elements

White, button-down collar, making it the first adidas jersey of its kind

Right sleeve adorned by “No Other Club” wordmark in Matt Besler’s handwriting

Four vertical, light blue stripes across the front

New Ivy Investments logo across the chest

White shorts with Sporting blue adidas three stripes

Sporting blue socks with horizontal white stripes and SKC initials

Made of lightweight mélange fabric

The primary kit will accompany Sporting Kansas City’s dark indigo secondary jersey — introduced last year and revised this season with the new Ivy Investments logo — throughout the 2017 season.

Single-game tickets for Sporting KC’s first 10 home games of the 2017 MLS regular season are now on sale at seatgeek.com.