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Will Tiffany sell itself?

LVMH of France has offered to buy Tiffany, the famous jewelry seller, for $14.4 billion, Michael de la Merced and Vanessa Friedman of the NYT report. But Tiffany is likely to ask for more money, people close to the company say, setting up a potentially bruising fight.

LVMH had proposed paying $120 a share for Tiffany, a 22 percent premium to where its stock closed on Friday. LVMH confirmed this morning that it had approached Tiffany, but warned that a deal wasn’t certain.

A deal could give LVMH critical mass in the jewelry sector, by adding to its roster of brands like Bulgari, Hublot and Tag Heuer. It would also be the first major non-fashion American brand acquired by LVMH, which would help it expand in the U.S., one of its biggest markets.