"The more you give, the more you get. For the great majority, [the new service] will be free of charge, for a minority it will actually make them money, and for a small portion it will cost them. We know that unless we're able to create revenues for the filesharers they'll just move on to the next free site. Filesharers are our best friends."



When the Pirate Bay was suddenly and unexpectedly commandeered by Global Gaming Factory late last month , only a few clues were dropped as to how the new site would proceed as a legally acceptable entity. Now, however, the owners are speaking up, and their business plan sure sounds unorthodox, if not fatuous in nature. In a new report, we're told that the new face of TPB should appear in around a month, and with the refresh will come a handful of "give-and-take" pay models that will somehow please both customers and the top brass within the music industry. Here's how Hans Pandeya, the chief executive of GGF, explains things:Mr. Pandeya also affirmed that his outfit was currently in negotiations with some of the music industry's biggest players, and while he wouldn't list 'em by name, he did note that things have been "positive" so far. Another interesting aspect of all this is how it expects to generate revenue outside of actual music consumers. Reportedly, the new site will raise cash "through advertising and by making network data traffic cheaper and more efficient for internet service providers, which would be done by making the filesharing more local, allowing users in the same city to be interconnected as opposed to swapping data across multiple borders." Is P2P 2.0 upon us? Is the conventional subscription model about to be turned upside down by a most unlikely source? If Hans' dreams come true, it sure seems possible.