August 2019

Yes. You should consider buying a Timex for what this company delivers –smart, simple and timeless designs.

Timex watches are durable watches. Timex’s 1950s slogan, which was re-launched in the 1990s, “it takes a licking and keeps on ticking” helped immortalize its durability reputation. Moving beyond reputation, this company which produces millions of watches a year can make a watch at an affordable price, making it an attractive watch for the masses.

But what this boils down to is that there are endless possibilities of watch styles with Timex and it is easy to afford more than just one!

The Company

This brand has been around a long time, over 165 years to be exact. Although they weren’t designing wristwatches in the 1850s, they, as a company, have innovated and manufactured timepieces.

The TIMEX Group, a privately-held company with numerous brands, such as Timex, Nautica, Guess, Versace, and Ferragamo owns Timex USA. Because the Timex Group is one of the largest, vertically integrated, watchmakers in the world, it can quickly implement innovations between brands.

Timex USA is an American company. All the design and research and development occurs at its headquarters in Middlebury, Connecticut. Manufacturing takes place in the Philipines and China for all watches except the brand new American Documents Collection introduced in 2019.

Feautures and Models

Timex’s most famous watch feature is INDIGLO®, the night light that illuminates the dial. Over 70 percent of Timex watches have this feature.

This company continues to introduce new features and models in its watches, such as the automatic movement in The Waterbury. And also in 2019, Timex launched the American Documents Watch, an American-made watch with American sourced components and a Swiss quartz movement. This new venture has placed Timex in competition with other American microbrands such as Shinola which is based in Detroit, Michigan.

In terms of style, Timex also reissues watches and creates commemorative watches to celebrate events such as the Moon Landing and even an April Fool’s Day watch, the 25th Hour watch. Timex also collaborates with designers and artists to offer limited edition models. Watches can be customized and they can be engraved. Sports fans can also buy watches with their favorite team’s logo.

You can find popular models in many outlets such as Target, Kohl’s, JC Penny and Amazon, thanks to Timex’s large distribution network. More upscale stores such as Nordstrom, carry the higher-priced models like the American Documents Watch.

Most importantly, if you value a durable watch, that offers style and does not cost too much, yes, you should consider the Timex brand of watches.

Popular Timex Collections

There are several collections that have withstood the test of time. These include the Weekender, the Expedition, and the Ironman. Newer collections include The Waterbury and the Marlin, both more expensive collections that include models with an automatic, self-winding movement.

Here are some popular, highly rated watches from popular collections.

Weekender For a casual feel, you can choose the Weekender Watch line, with diverse options for unique bands. The Timex Weekender T2N651, MSRP $60 is a highly popular best selling watch. It is a unisex watch. These watches have INDIGLO® lighting, military time and are water resistant to 30m. Buy it on Amazon

Expedition All of the outdoor watches are lumped under the Expedition Collection. These include field watches, and chronographs both digital and analog. Not all Expedition watches have the INDIGLO® feature. It seems that Timex should include this feature in watches that are used outdoors. Prices for the Expedition watches with INDIGLO® range from $50 to $93 MSRP. Recent models such as the Gallatin are solar-powered. Another interesting feature available on some watches is the vibrating alarm. The Timex Unisex Expedition Digital TW4B02300JT pictured here, is highly rated on Amazon. Buy it on Amazon

Ironman The Ironman watch was born out of a partnership with the Ironman Triathlon in 1984. Timex had to design a digital watch for triathletes. In 1986, Timex acquired rights to the name Ironman and it became the best-selling watch of the next decade. The Ironman features include: distance, pace, speed, other important needs of any athlete. Models offer a 100-hour chronograph, lap memory recall/counter, 24-hour stopwatch, 100-hour countdown timer, a 2 time-zone setting, alarm, and Indiglo night-light which displays the time even under low-light. More recent features include GPS for trai ning. Pictured: Ironman Original 30 Shock Full-Size Resin Strap Watch T5K1959J Buy it on Amazon

Other 2019 Timex Watches We Love

The Waterbury The Waterbury Collection is comprised of elegant timepieces that range from $99 to $269 MSRP. New for 2019 is the addition of six models in this collection that include an automatic movement. The model as shown, is the Waterbury Traditional Automatic 42mm Stainless Steel Bracelet watch -TW2T69700VQ. It is priced at $269. Buy it at Timex.com

American Documents This watch represents another first for Timex – manufacturing a watch on American soil–the first time since the 1970s. The dial of the watch says it all, Made in America with a Swiss Movement. The movement is the Ronda cal. 6004.D. All other components are US sourced including the leather straps from Minnesota. Timex manufactures this watch at its headquarters in Middlebury, Connecticut. As pictured, the American Documents Leather Strap Watch, 41m. The watch retails for $495. Buy it from Nordstrom

Final Thoughts on Timex

In conclusion, this brand has been good for the masses. Timex offers great value and great styles. It is an interesting company in that it is making a strategic move to represent all of America through its latest watch offering, the American Documents. We are excited to see the direction this company will take in 2020.

So, yes. You should buy this brand for what the company delivers –smart, simple and timeless designs. Likewise, you should consider it for what it represents to the American watchmaking industry.