Break .FREE

For Everyone From Freeloaders to Freedom Fighters with .FREE Domain Names

.FREE has both businesses and bargain-hunters chomping at the bit.

In marketing, you can never underestimate the power of free. It’s somehow far more intense than any other sort of bargain. There’s something almost magical about it. An ice cream parlor giving out free cones on its anniversary will draw huge lines as customers wait for hours to save two dollars. Online stores can offer free shipping on orders over a certain minimum, and customers will gladly spend an extra $30 to qualify for $5 worth of free shipping.

That marketing magnetism, especially for online bargain hunters, is a major reason that the .FREE Domain Extension has attracted so many applicants. But it’s not the only one, and while commercial uses are likely to be the most common, they aren’t the most important.

Freedom, after all, is not merely for samples and giveaways. It’s also a basic right, and .FREE opens up an entire top-level universe to human rights groups, champions of the imprisoned, people opposed to animal cruelty – not to mention intellectual property reformers, patriots of all nations, and anyone generally interested in proclaiming liberty from the rooftops.