Becca is a writer and aspirational dog owner living in NYC.

Next time you pick up a box of Honey Nut Cheerios at the grocery store, you might notice that a familiar face is missing from the packaging.

Honey Nut Cheerios, a beloved brand of cereal produced by General Mills, is known for using oats and real honey to make a simple and satisfying cereal.

However, because the company is so committed to using real ingredients, it’s impossible for them to ignore a looming problem for their product: the disappearance of the bees that make the honey.

Buzz, the quirky cartoon mascot, represents honeybees everywhere that work hard all day to make the delicious honey we humans enjoy.

Unfortunately, honeybees are more endangered today than ever.

Awareness is growing slowly; honeybees have new heroes every day, like little Mikaila who started creating a lemonade that donates profits to protecting our friends in the insect world.

Still Honey Nut Cheerios have an unusually large platform for helping to protect the bees, and they are putting it to good use!

Photo Credit: Facebook