Vente-Exclusive has “something new to sell every day,” as product manager Wouter Cuypers puts it.

The flash-sale online store leads the market in Belgium, the Netherlands, and Luxembourg.

“We are not a regular e-commerce retailer with a warehouse full of goods,” Wouter says. “We reserve stock at suppliers, which means we come up with deals with them to sell some of their goods at heavily-reduced prices on our website.”

After each sale ends, Vente-Exclusive makes one big order from the supplier, then handles the logistics of shipping each order. The site runs three to six different sales each day.

“Our chart [of sales and revenue] fluctuates every day, and it’s correlated with the brands we have on sale. And this makes analyzing data at Vente-Exclusive quite a challenge,” Wouter says.