Nokia on Tuesday re-entered the Indian smartphone market. Although, this time around the brand is just that -- a brand. The actually company is HMD Global, a Finland-based firm started by old Nokia hands. But then HMD talks like Nokia, walks like Nokia, is full of ex-Nokia people, and sells Nokia phones. For all practical purposes it is now Nokia. And now it is in India. On Tuesday the company launched the Android-powered Nokia 6, Nokia 3 and the Nokia 5 smartphones in India.

It will be a while before consumers, and tech media in India, gets a better look at the Nokia 6, Nokia 5 and Nokia 3. Although earlier, I did see these phones for a while, and used them for an even shorter period. These are impressive phones, even a short duration with them was enough for me to understand that much. HMD Global is taking a very clean and very simple approach with its first Android phones.

These devices are not about the super-fast and ultra premium hardware -- that will possibly be the Nokia 9 in future -- but about the good smartphone experience. And that Nokia is hoping to provide with three basic things:

1- A clean and distinctive design that also has premium finish. There is no doubt that the Nokia 6 is the best-looking and best built phone under Rs 15,000 mark. In terms of design the only phone I will compare with it in this price bracket is now (possibly) discontinued Lenovo Vibe S1. The Nokia 6 is a premium phone irrespective of the angle you look at it. Then there is the Nokia 5, which is more or less similar to the Nokia 6 in design and build quality. And finally there is the Nokia 3, which may have a plastic body but its finishing and build quality make it look quite dashing. Overall, on the design part Nokia gets it right.

Also Read: Nokia 6, Nokia 5 and Nokia 3: Top specs, features, India price & everything you must know

2- The second aspect of the Nokia's comeback is its brand appeal. There is something unique about Nokia phones, which give them an edge. And we will have to see how much of that unique factor the Nokia 5, Nokia 6 and the Nokia 3 have, but for now let's give Nokia benefit of doubt. When I used the Nokia 6, Nokia 3 and the Nokia 5, I overall liked them. And it was not just because these are nice phones but also because there is Nokia branding on them. Indian consumers just have that connect with the brand, it's familiar, it's personal.

3- Finally, there is the simplicity aspect of the Nokia 6, Nokia 5 and the Nokia 3. And nowhere this simplicity aspect is more evident than the software that is inside these phones. All three phones are powered by the latest Android Nougat aka Android 7.1 software. And unlike what other companies do with this Android by modifying it, Nokia is using the Android with its pure aka stock UI. in other words, the Android in the Nokia 6, Nokia 3 and the Nokia 5 is the same one that you get in Google Pixel. This one factor alone makes the new Nokia phones better than the most in the market.

So far so good. Even the price is good. The Nokia 3 will cost Rs 9,499 while the Nokia 5 will sell for Rs 12,899. The Nokia 6, meanwhile, has a price of Rs 14,999. These are very competitive prices. these are the kind of prices that should make Xiaomi and the Motorola sit up and take notice. These are the prices that are going to hit Samsung real bad in the offline market.

The whole Nokia story so far has played like a fairy tale, like the return of the chosen one since HMD announced the return of the brand Nokia last year. The company has created a lot of buzz around the Nokia 6, Nokia 3 and the Nokia 5. In China, Nokia 6 has seen its stock selling out fast fast fast. The Nokia 3310, a feature phone re-imagined for 2017, has wowed fans and has seen people swooning in love with it.

But the delay...

As I said, so far so good. But now there is another factor creeping and threatening to spoil Nokia's comeback party. And this factor is the delay. Of the three phones announced today, only Nokia 3 is going to be on sale in the coming days. It will go on sale from June 16. The sale of Nokia 6, which is the most anticipated phone of the lot, will be only in July. And the same is the case with the Nokia 5. Also, it is certain that the stock of the Nokia 6 and Nokia 5 is going to be low, similar to the stock of Nokia 3310 that is rarely available in shops.

Also Read: Nokia 3, Nokia 5 and Nokia 6 Android phones launched in India, prices start at Rs 9,499

The delay and the non-availability of the phones not only frustrate fans but may even allow the competitors to catch up with all the good ideas that Nokia is bringing with the Nokia 6, Nokia 5 and the Nokia 3 to the market. It also puts more pressure on Nokia. In the month or two from now, Android Nougat will not be the latest Android. Android O will be and that will blunt Nokia's message that its phones run the latest Android. In a month from now, companies like Lenovo and Xiaomi will have other phones, possibly more powerful phones, out in the market.

Worse, in a month from now Nokia 6, Nokia 5 and Nokia 3 may start to look like the phones that belong to the first half of 2017 and the second half.

Personally, I feel that the delay doesn't diminish the Nokia 6, Nokia 3 and the Nokia 5 in any significant way. These seem like good phones and their promise of simplicity, combined with brand Nokia, could be an important factor for most consumers. But it is also clear that HMD's launch Nokia campaign has gone on far too long without seeing the actual launch. It started at the beginning of this year. June is going to be over in a few weeks from now and yet Nokia 6 will not be reaching the hands of Indian consumers.