When the critics of blockchain and crypto start talking about why it will never work, why it is just currency created out of air, they usually base these critiques on one thing: There is no real world usage.

Well, all those critics can now contemplate their miscalculations while drinking a glass of Penfolds 407. And pondering the VeChain N.F.C. tag attached to that fine bottle of wine.

Partnered with Direct Imported Goods (D.I.G.), VeChain has helped Penfolds implement their anti-counterfeiting measures to help stem the flood of fake Penfold bottles of wine that have recently flooded the market. For example, two seizures of fake bottles in China totalling 64,000 bottles of fake Penfolds worth a combined $3.8M, are just a small example of the amount of counterfeit wines out there.

According to the VeChain website, the Wine Traceability Platform is built on the VeChain Toolchain, a one-stop BaaS platform that takes advantage of blockchain, IoT devices, and mobile devices. The wines included on the platform saw a 10% increase in sales after N.F.C. implementation, likely due to increased buyer confidence.

Over the upcoming year, VeChain and D.I.G. hope to bring more wines onto the Wine Traceability Platform and keep the amount of counterfeits on the market low.