In addition to those curated News Feeds, Facebook is also giving select users easier access to its Marketplace or shopping section. While that section is currently a bit buried, a test version of the app situates it at the bottom of the main window between Requests and Notifications, replacing the Messenger button.

If you'll recall, Facebook began testing its shopping experience and ads for in-app purchases in October. Facebook also recently added a feature that allows you to search for local events by category and opened up a directory for local businesses. Add those tools on top of the pending shopping project and you get a glimpse of how Mark Zuckerberg & Co. plan to increase how much time you spend on the site.