Popeyes has whipped up a new dipping sauce that the company claims is full of so much bold, spicy flavor that fan response has become somewhat “unhinged.”

In response, Popeyes constructed a soundproof booth in a restaurant’s parking lot in Austin, Texas where fans can try the new %@$# Sauce and step into the %@$# Sauce Booth to let it all out.

$5 Boneless Wing Bash With New %@$# Sauce

The sauce is currently featured as part of the chain’s $5 Boneless Wing Bash deal.

Popeyes says the %@$# Sauce Booth is polite gesture from the brand born in the south.

Image – Popeyes