By 2002, Zip2 has become an orphan brand being passed from internet giant to internet giant. Now its original URL is under the InfoSpace umbrella, while small vestiges of the brand remain with MyWay.com. At the time, InfoSpace was about to go through an upheaval with Jim Voelker taking over from Naveen Jain’s role of CEO (and later suing him under a non-compete agreement after his move to Intelius) and refocusing InfoSpace to just a few core divisions. Zip2 was part of a “yellow pages push” which also later included the acquisition of Switchboard in 2004. By this time the Zip2 brand had lost almost all its recognition amongst consumers.