Last week, cantankerous media watchdog Brent Bozell announced that his group, Media Research Center, was launching the largest initiative in its 25 year history: a $5 million marketing campaign urging the "liberal media" to "tell the truth!" Bozell urged Americans to stand up during this election year and "declare, once and for all, that the leftwing so-called news media are no longer going to pick winners and losers."

Featuring mobile billboards and "Tell The Truth!" placards, the MRC campaign is drawing inspiration from Newt Gingrich's candidacy, and specifically Gingrich's calculated pushback against the press. That crusade reached its peak on the night of the South Carolina debate when he won a standing ovation after castigating moderator John King for opening the debate by asking about allegations Gingrich's former wife had made in the press that week about their marriage.

Bozell soon announced Gingrich's primary win in South Caroline represented a "defeat for the liberal media." He urged GOP candidates to pick up Gingrich's anti-media mantle and to denounce the elites' "mission to destroy" Republican hopefuls.

All of this, as usual with Bozell, is a charade.

In fact, all that the MRC's new "Tell The Truth!" campaign does is highlight the dubious nature of the long-running "liberal media" bias production. The punch line surrounding this multi-million dollar marketing drive? It's being rolled out at the exact moment the conservative press is attacking Gingrich.

It's true. Last week Gingrich likely received better, or at least fairer, treatment in the pages of The New York Times than he did at The Drudge Report, which dedicated several days to posting a litany of harassing headlines and relentlessly targeting the former Republican Speaker of the House, treating him as if he were the political reincarnation of Bill Clinton.

It seems conservative pundits are the ones on a "mission to destroy" Gingrich's candidacy. But Bozell can't say that out loud because he has a phony, "liberal media" campaign to launch.

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