The factory, which is spread over 10 acre of land, was home to the brand’s headquarters and employed 300 employees. All 300 employees have accepted Voluntary Retirement Scheme (VRS) and the company will retain the land.

However, the land will not hold the factory that got its name from the region and in return gave it a signature aroma.

The residents of Mumbai, who have known the Vile Parle air to be filled with the baking smell, are in mourning.