@paulo_godoy_BR If we did, so many games would never be bought. Most have a very generic design, a soldier or just the protagonist standing/sitting etc with often not too much in the background. Doom (2016) is a classic example of just the protagonist with nothing else.

Heavy Rain just had some Origami on the front cover. Dead Space 2 had just Isaac's Helmet - mostly just the lights with the rest more a silhouette and God of War 3, just Kratos' left eye so you could just get a small part of the Protagonist or armour rather than the whole character.

Point is some games show nothing of the game, what the setting is, what type of game-play it may have or even a full look at the character you are playing as. A lot have a generic pose of the protagonist standing or sitting with maybe a weapon in hand - no indication of 'action' - like Horizon:Zero Dawn with Aloy and her Bow drawn back, a Thunderjaw looking at her and even indicating the post apocalyptic setting with overgrown but derelict man-made objects with the overgrown derelict Skyscraper and something that looks like a 'Motel' sign under the Thunderjaw too. That is quite a good indication of the game and its setting - much more so than most.

This has more in common with H:ZD's box art in that it kind of gives you an idea of the setting, the characters, the makeshift weaponry etc. Not that it makes any difference to my decision on whether to buy or not. I enjoyed FC5 and that, combined with a game-play video, news etc will determine my purchase decision - its certainly more likely than not because I enjoyed FC5 and they almost have to give me a reason not to buy now...