Why has the Miami native turned his sights onto Blockchain? Perhaps his own rags-to-riches story has inspired him to invest in a future that benefits all musicians. The game has changed since Pitbull was rapping on the streets of Miami, selling CDs and hustling for cash. Pitbull’s hustle and creativity has always helped him to stay ahead of the curve, and to actively look for game-changing disruption, and his Blockchain “Smackathon” is certainly in keeping with this outlook.

At eMusic we are proud to be the first major music service to truly embrace Blockchain. As a digital music pioneer and champion of independent label content, we are seizing on Blockchain’s potential for innovation and good, and are ready to produce a whole new platform designed to address real issues facing millions of independent artists that struggle to be heard and paid.

Our solution will make use of many of Blockchain’s best components to address artist challenges:

Transparency:

Artists won’t have to wonder whether claims to benefits are actually true — the eMusic Blockchain platform, and specifically, Smart Contracts, will give creators a transparent record that equitable and responsible practices are being used to facilitate the distribution of their music, as well as a full accounting of the fruits of that distribution. From upload to purchase/stream, every action to their music is documented without dispute across the platform, giving them full visibility into rights and rewards associated with their music.

Profit:

Right now, a major pain point for independent creatives is that they are the first to put in the work, and the last to see any reward — and that reward is quite small. In part, this can be attributed to the fact that the industry has become beset by lawyers and intermediaries that extract value from the music ecosystem. Blockchain and Smart Contracts specifically, can reduce the number of “cooks in the kitchen” and enable the eMusic Blockchain platform to funnel more revenue to the artists and service providers that support them.