Of course, not all products can be customized but if you deal in a product which renders itself well to customization – by allowing the customer to do so, you are engaging the customer at a deeper creative level. So, now the transaction does not remain merely a financial transaction for her, but the customer is invested at an emotional level with the product since she has designed it herself.

Some examples of businesses that really do this well are: –

Shoes of Prey

Shoes of Prey allow customers to design their own shoes. They do a really good job of making it very easy for customers to design and then order their shoes.

https://1atelier.com/

1 Atelier allows their customers to design their own hand bags. You can choose a bag type from among all the options available – whether a tote or a clutch or something else. Then you choose the hardware, piping, leather finish for the various parts and you are ready to checkout.

Since we do most of our e-commerce development on SpreeCommerce, we set out to build something that could be available off the shelf.

To know more, read on or watch a video.

We experimented with T-shirts and have made quite a bit of progress and that is what is presented here.

You can play with the SpreeCommerce demo at http://3d.domain4now.com/

You can signup as a new customer to get access to the functionality on the demo site.