Picking your favorite chicken tender restaurant across the SEC is almost as much of a contact sport as your favorite football team.

But LSU is squarely with Baton Rouge-based Raising’ Canes, and one more piece of evidence came Thursday afternoon in the form of a custom-painted vehicle with “Coach O Mobile” on the side surrounded by Tiger gold.

Todd Graves, the Raising’ Canes founder and CEO, who is a sponsor of LSU, has used the hashtag #OisforONELOVE, a play on the nickname of coach Ed Orgeron and the restaurant’s slogan.