Dutch television hosts Dennis Storm and Valerio Zeno will go to extreme measures to drum up viewership for their show “Guinea Pigs,” even going so far as to taste each other’s flesh in front of a live audience. But nothing could quite prepare the duo for their latest stunt: enduring simulated labor contractions so they could experience some of the pain that women go through when giving birth.

The pair were hooked up to an electro-simulator that mimicked the pain associated with contractions.

Watch below to see how the men fared.

(h/t Huffington Post)

— Posted by Tracy Bloom.