DART 2.0 gives brands the most intelligent out of home audience measurement system in market.

DART 2.0 anonymously tracks over 2 million Australians and measures those viewing content based on their age, gender, when they viewed and how many viewed providing more insights and analytics of real time audience viewing habits.

DART 2.0 reads audience characteristics with precision. Now identifying 18 demographic profiles (previously 8).

It even highlights facial features and can determine moods.

Yes, DART 2.0 now makes programmatic outdoor possible. Have your content triggered when the relevant target audience is mostly watching.

DART – Digital Outdoor Audience in Real Time

It’s VMO’s exclusive real time audience measurement system.