A man who survived being directly run over on a remote Fraser Island beach on Sunday can thank the island's soft sand.

The victim suffered serious injuries, but paramedics said the tyres pushed him into soft sand and his injuries could have been far worse if he had been crushed against a bitumen road.

Paramedics who treated the man say it was fortunate he was run over on soft sand. Credit:RACQ LifeFlight Rescue

The incident happened about 6.45pm and wheels ran directly over the man, who had been camping and was with a group of people on an inland track, according to RACQ LifeFlight Rescue.

Paramedics were called to Woralie Road and treated the man, believed to be aged in his 50s, for head and shoulder injuries.