Protocols, data transfers, algorithms, system infrastructure and supply chains. Those things are typically reserved for nerds, right?

Let’s Go Back in Time for a Second

It was 1995 when Larry Page was considering Stanford University as his next careerstep. Sergey Brin who was already studying there was given a job to show Larry around. From what most people said, these two disagreed on pretty much everything when they first met. In spite of the initial friction, they became partners the following year.

Little did they know, they were about to start one of the most powerful companies of our time, Google.

After catching some interest from the university world as well as Silicon Valley, Larry and Sergey soon received their first cheque. It was August 1998 when Andy Bechtolsheim gave birth to Google Inc. by investing $100,000 in the company.

And we all know about the behemoth status of Google now. Just to be clear, we’re not advising you, our readers to invest in Google right now. At London Letter, we look for undervalued projects. Obviously, Google does not fit the bill.

You know what the funniest thing is though?

Even if we went back in time, most of us probably wouldn’t have had the stomach to pull out our check books and invest in Google.

That’s because back in the day there were hundreds of companies popping up around the dot com boom era and it was hard to spot a long-term winner.

Investors in the crypto space are facing the same situation. Who’s going to survive longterm?

Imagine, if you were allowed to only ever register one account on the Internet, what would it be?

For us, the answer is simple: a Google Account.

The list of Google’s amazing products is just endless. Whether you’re after an email address, a web browser, cloud storage, search engine, maps, video sharing platform, smartphone OS, office software, Google has it all and much more.

The reason why Google emerged as one of the most trusted and biggest brands of human history is the ecosystem they’ve created over the years.

What’s special about their ecosystem is the interoperability between different platforms which they own and facilitate to 3rd party companies and individuals.

How does all of this apply to the OriginTrail project?

OriginTrail applies a similar ecosystem approach by providing fundamentals which other companies can use and adapt on their own.

Google’s platforms spectacularly solve a bunch of different business problems so that companies can rely on them instead of having their own custom-built solutions. Being the environment that others grow on and integrate with is the secret sauce behind Google’s impressive revenue and market share.

Google has managed to create a set of rules and protocols that keep the ecosystem open, which in the end makes hundreds of millions of people want to ‘stick around’.

OriginTrail creates a unified ecosystem which enables an easy flow of data on the supply chain between different organisations. Because of the standarised nature of their solution, companies involved in various steps of the production process can share and exchange their information within a standarised environment.

A similar unified environment is what earned Google its dominance and popularity.

Today, the old school Wall Street investors with big pockets already possess the knowledge that the biggest gains are made upon fundamentals of the emerging ecosystems.

Fundamentals make money. Even when they’re not sexy.

That’s why we are so bullish on this investment.