This free-rein ethos, they’ve discovered, is transferable. After Pixar was bought by Disney for £4.5 billion in 2006, both Catmull and Lasseter were made heads of Disney Animation, with carte blanche to revitalise the division. “It was in a bad state,” says Catmull. “They hadn’t made a good film in a few years and were completely demoralised. So we applied the Pixar principles. Getting people to understand them actually took a couple of years, and some missteps. But we started with the assumption that they have a lot of talent and they have good intentions.”