Rakuten Inc., the largest e-commerce firm in Japan, has announced that its subsidiary group, Rakuten Wallet Inc., will now allow users to earn crypto assets in exchange for Rakuten Super Points, the company has said.

The online retailing company said via Rakuten Group’s loyalty points program, users will be able to earn points and convert it into cryptocurrencies like Bitcoin, Ethereum and Bitcoin Cash on the Rakuten Wallet app.

Hence, over 95 million Rakuten users based in Japan will be able to enjoy this service. Rakuten aims at enhancing crypto adoption by providing users with an easy mean of trading crypto assets.

All that is needed is for a user to earn points in the loyalty program and have a Rakuten Wallet account where the conversion would be made.

Users will only be able to convert 100 Rakuten Super Points and above, and this can be done by selecting “Points Exchange,” target exchange currency and amount after logging in to the app. Once the exchange transaction is successful, it will show in the transaction history of the user’s wallet account.

By introducing the crypto-asset airdrop, Rakuten Wallet will make the Rakuten loyalty membership program more attractive to users. The new service will also offer users a more convenient way to receive bonuses for the program.

Rakuten Group said its virtual currency exchange business platform, Rakuten Wallet, remains focus at offering customers safe and secure transaction services as well as expansion of its services by leveraging Group synergy.

In 2015, Rakuten became one of the first major companies in the world to accept Bitcoin as a payment method.

In August 2018, Rakuten bought cryptocurrency exchange Everybody’s Bitcoin after signing a $2.4 million deal where 100% of the exchange’s stake was transferred to Rakuten.

Then, Rakuten said “the role of cryptocurrency-based payments in e-commerce, offline retail and in P2P payments will grow in the future,” hence the reason it purchased the exchange.