2 million spent on broadcast and cable TV advertising statewide with issue specific television ads run in individual markets

Radio ads

Billboard advertising

Digital advertising

Millions of emails sent to Wisconsin voters

Over 1,000,000 voter contacts in Wisconsin, including 383,000 pieces of mail and nearly 262,000 Trump voter guides

​Experienced field staff making calls or engaging in direct interaction with convention attendees advocating for a slate of “not-Trump” delegates

Our Principles vowed to continue “organizing delegates and deploying a number of tactics with a goal of depriving Trump of as many delegates as possible in upcoming contests.” By making sure that selected unbound delegates do not support Trump on the first ballot and that the bound delegates pledged to Trump will move away from Trump on later ballots, Our Principles is working the system, not whining about the race being “stolen,” as Trump is doing.

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Others celebrated last night as well. Marjorie Dannenfelser, head of the Susan B. Anthony List, a prominent pro-life group, in a written statement observed, “In less than a week, Donald Trump has taken no less than five positions on abortion. As with other issues, each pronouncement Mr. Trump makes on the issue of life seemingly must be corrected by someone 15 minutes later.” She argued that his flip-flopping “no doubt contributed significantly to his loss.” She has a point. As she noted, “Exit polling reveals that Wisconsin Evangelicals fled Mr. Trump to support Senator [Ted] Cruz.”

One can debate whether the #NeverTrump forces should have started earlier than they did. (Of course, many pundits who criticized them for starting late never imagined that Trump would win as many races as he did.) Nevertheless, they are out in force now and will be in the trenches for the remainder of the race. With success in Wisconsin, and high expectations for luring more anti-Trump delegates in selection processes playing out in Colorado and Wyoming, the #NeverTrump operation will no doubt receive ample funding and find more Republicans receptive to its message.