Time Warner might soon be joining NBCUniversal (Comcast), Fox and Disney as a co-owner of Hulu, the Wall Street Journal reports. The streaming site is said to be in discussions to sell Time Warner a stake of itself, a deal that would value it upwards of $5 billion. While talks aren't final yet, sources say the deal would likely involve Hulu's existing co-owners reducing their stakes in the site for an equal 25 percent split, down from 33 percent each. Having another media parent could give Hulu the muscle to better compete with Netflix. If it goes through, Time Warner will invest cash and give Hulu access to more of its content library. The news isn't too surprising -- we've been hearing since 2013 that Time Warner was interested in Hulu. And it simply makes sense, given that it has the backing of America's other cable giants.