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Any sweetened cannabis beverages, or those that try to emulate the appearance of regular soda brands, would be forbidden and a third-party authority would be tasked with ensuring packaging is unappealing to underage residents. Cannabis beverages would be capped at 5 mg doses, half the strength suggested by Health Canada.

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Lincoln Johnson, founder and chief technology officer of EnCann Solutions, said the province seems more interested in playing politics than enacting sound policy, Daily Hive reports.

“From the beginning, I’ve very much felt that Quebec’s approach to it was extremely short-sighted and also not too surprising,” Johnson said.

“Moral outrage tends to be a popular thing in Canada in general, especially in Quebec. This is something for people to clutch their pearls over, so I’m not too surprised at it. I just think it’s frankly bad policy,” Johnson said.

Regardless of sitting government, Quebec has been slow to allow the proliferation of legal cannabis in the province. When Canada passed the Marijuana for Medical Purposes Regulations (MMPR), the province made it extremely difficult for patients to acquire the product. Doctors are only allowed to prescribe cannabis as part of a research product.

Critics fear the new regulations, if imposed, will do more harm than good by forcing people to turn to the black market to find what is legal everywhere else in the country.

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