Tech stocks: Sony shares rise with PS4 launch looming

Brett Molina | USA TODAY

Shares of Sony have jumped nearly 3% in pre-market trading Tuesday, as the electronics giant gets ready to launch its long-awaited PlayStation 4 video game console.

The device goes on sale in the U.S. this Friday, November 15, for $399. That's $100 less than rival Microsoft's Xbox One, launching November 22 for $499.

This week's arrival of the PS4 sets up another video game console battle between Sony, Microsoft and Nintendo, which launched its Wii U last year. However, the company slashed the price of Wii U in September following weak sales.

Meanwhile, Yelp stock is trading higher, up more than 2%, after investment firm Jefferies raised its price target for shares of the recommendations service from $50 to $80.

Follow Brett Molina on Twitter: @bam923.