An airport parking website has apologized after using a man's death to promote their services.

On Sept. 15, a man was found dead at a parking lot at the Chicago O'Hare airport. A police source said it may have been a suicide.

On Monday, Airport Parking Reservations sent out an email citing the death:

The promotion offering $5 off parking. Image: AirportParkingReservations.com

In addition to positing that trouble finding a parking spot contributed to the man's death, the email ended with a discount offer.

Using a death to promote an airport service is one thing, but ending the promotion with "Don't be late and end up in a crate" is beyond the pale.

The response to the promotion was understandably negative, prompting the website to issue an apology:

We would like to sincerely apologize for the last marketing email sent that has caused frustration and grief for our customers. We strive to provide our customers with the utmost service and respect; however, we fell short on this commitment. There is no excuse for the topic of the recent email sent to our customers, and we can only extend our deepest apologies to those disrespected by it. We have ensured that any marketing or communication sent from our company will not contain any sensitive or offensive content of that nature. We appreciate your continued business with us and apologize once again for this unfortunate event. Sincerely, AirportParkingReservations.com

h/t Mediate