The president’s strategy to distract and divide the country is so obvious at this point that we have no excuse not to counter it. He has stated repeatedly that “all press is good press.” He intentionally does something outrageous, such as insulting a sexual assault survivor or prisoner of war, and TV news always reacts predictably. In their shameless quest for ratings, anchors read his tweets verbatim or show clips of his vile behavior. They then spend hours fomenting outrage instead of covering myriad other, worthy stories. They project him into our subconscious from TVs in airports, gyms and office buildings. Reluctant Trump supporters feel the backlash from the media, whom they already distrusted, which drives them closer to him.