This past January, theFifty Shades of Grey camp assured fans that their big-screen adaptation would be just as raunchy as E.L. James’s erotic bestseller. “We are 100 percent going there,” screenwriter Kelly Marcel told The Sunday Times of the racy, S&M-themed sex scenes. “It will be rated NC-17. It will be raunchy.”

Now that the leads have been cast, with former Calvin Klein model Jamie Dornan playing the kinky billionaire Christian Grey, and Dakota Johnson pegged to play his love interest, Anastasia Steele, producers seem to be mulling a slightly less risqué version of the film, directed by Sam Taylor-Johnson, as to not entirely alienate mainstream theater audiences.

Fifty Shades of Grey producer Dana Brunetti has revealed one release strategy that would allow the studio to capitalize on the project’s mass audience appeal while satisfying the diehard fans. “I always thought it would be really cool if we released the R version and then we had an NC-17 version that we released a few weeks later,” Brunetti teased. “Everybody could go and enjoy the R version, and then if they really wanted to see it again and get a little bit more gritty with it then have that NC-17 version out there as well. That is my idea, but the fans and the studio [Universal Pictures] will benefit from the double dip. . .”

Brunetti added that he has been gauging the interest of fans, to determine just how raunchy they’d like the film to be. “What we’re kind of hearing from the fans is they want it dirty,” he said, “[T]hey want it as close as possible [to the book].”

Earlier this week, Dornan and Johnson were photographed filming their first Fifty Shades of Greyscene together in Vancouver—one that, by the looks of it, is apparently PG-rated.

In otherFifty Shades of Greynews, the production has added another relatively unknown actor to its fold. British pop star Rita Ora, best known to U.S. audiences as a former love interest of Rob Kardashian, will play Christian’s adopted sister, Mia. Of the four acting credits on her IMDB page, the most significant is as an uncredited racer in Fast & Furious 6.

The film is slated to arrive in theaters on February 13, 2015.