A Gisborne man has been left asking why this region has missed out “again” after the city, the East Coast and the entire eastern corner of the island were left off a wall map erected at a hostel at Christchurch Airport. During a sales trip to Christchurch, earlier this week, Wright’s Winery grower Geoff Wright saw a wall map, described as “at least 10 feet tall” in the shared common room of the Jucysnooze backpackers hostel.

The map pointed to several key towns, indicating for what the region was best known. But there was no mention of Gisborne or East Cape. A number of other areas of the country were also missing.

“Gisborne is a significant historical site as the first landing site for Captain Cook, Europeans, the chardonnay capital of New Zealand, best surfing beaches and it feeds New Zealanders from our fertile soil.”

Mr Wright said he was “a little bit surprised" that Gisborne did not feature. The hostel, which featured sleeping pods, also had families staying at the time and catered for Gisborne’s “target market”.

Jucy Group head of marketing Katy Medlock said no offence had been intended and pointed out that other well-known places were not included on the graphic.

“We’re lucky to live in a country like New Zealand that has so many hotspots for visitors to visit. Gisborne is already incredibly popular with our customers and also the Jucy crew, but it seems this time we were a little too spoilt for choice as to what we could squeeze on to the map.”

She invited people to comment on the Jucy post on the Wrights Vineyard and Winery Facebook page and comment with their favourite or secret Gisborne tips, to go into a draw to win a five-day car or camper hire.

“We want to know what you would have liked the map to include.”

WHERE'S GIZZY? The poster map of "New Zealand" at the Jucy Snooze backpackers in Christchurch. Picture supplied