The company's initial plan reportedly includes "a range of three vehicles," the first of which will be a low-production model arriving by 2020. According to the report, which interviewed over 20 people familiar with the company's secretive plans, the privately owned Dyson has earmarked £2.0 billion ($2.8 billion) for its new automotive venture. Its first vehicle "will be used to establish a route to market, a supply chain and a potential customer base," said FT. Production of that model will be extremely limited not unlike Tesla's first Roadster, hinting it could be a similar halo-type vehicle to generate initial hype. The latter two models will be manufactured in larger volumes, reported FT.