Having a social media presence, getting links from and the stacking of trusted and authoritative Web 2.0 accounts plays a huge part of marketing and ranking websites.

There are many social media management tools out there for automating the posting to your Web 2.0 profiles, but you are limited to only those accounts supported by the tools. They don't support the most popular or they support a limited set of properties, or those included are of poor quality or include fixed formats for updates.

For maximum benefits, you need the freedom to use which ever websites are right for your project with granular control and not a template which can end up reading like gibberish. So manual intervention has become critical for ranking websites and internet marketing.

Did you know that it is publicly available information which updates are made by 3rd party applications on the majority of the top Web 2.0 properties?

Who would you trust more in a search engine's eyes, someone scheduling posts and automating the process via 3rd party applications? Or those who take the time to physically login, prepare an update, complete all the fields that are unique to that site and manually post?