Press release content from BusinessWire. The AP news staff was not involved in its creation.

Press release content from BusinessWire. The AP news staff was not involved in its creation.

LAS VEGAS--(BUSINESS WIRE)--Jan 27, 2019--Yesterday, the annual Consumer Electronics Show (CES 2019) started in the Las Vegas Convention Center. The latest innovations of 7invensun and Pimax continued to attract international attention and experience from a number of attendees.

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In the AR/VR & Gaming area, Pimax showed the latest innovation - 8K series VR headset in CES, which will open up the era for VR 2.0 and a truly immersive experience. In addition to application of UHD 8K resolution (dual 4K displays), the headset also incorporates eye-tracking technology. The technical partner – 7invensun is a world leading company focusing on R&D and innovation in eye tracking. In the combination with eye tracking, Pimax 8K series headset realizes the capability of VRS. Users can get an unprecedentedly clear and snappy VR experience.

Variable Rate Shading (VRS)

VRS works by varying the number of pixels that can be processed by a single pixel shader operation based on use’s eye movement data. VRS increases rendering performance by applying full GPU shading horsepower to detailed areas of the scene, and less GPU horsepower to less detailed areas.

In addition, eye-tracking technology can also realize the following capabilities in wearable headsets:

Gaze-based Interaction

It allows users to interact in the virtual environment through eye movement with a greater sense of immersion. Users are able to target and select different objects according to their fixation without head moving in VR social and game scenarios.

Eye Movement Analysis

Researchers can acquire users’ eye movement data via the whole analysis system for analyzing their psychological states like attention, excitement according to their eye movement. This application can provide technical support for UX research, psychological analysis, marketing and many other fields.

After adding eye tracking to VR headset, it will make great advantages in terms of performance saving, user interaction, game convenience and user demands, etc. With the development of technology, 7invensun eye tracking has been ready to create more possibilities in virtual reality!

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About

7invensun is specialized in innovative eye tracking technologies with complete proprietary intellectual property rights.

7invensun’s mission is to become a world-leading eye tracking company and to apply eye tracking technology on wide applications: intelligent medicine, VR/AR, smart phones, advertisement and media, smart cars, robots and aerospace, etc.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190127005034/en/

CONTACT: Proexpo Communication Ltd

Olivia Liang

oliviaou81@gmail.com

86 755 83599993

KEYWORD: UNITED STATES ASIA PACIFIC NORTH AMERICA NEVADA HONG KONG

INDUSTRY KEYWORD: ENTERTAINMENT ELECTRONIC GAMES TECHNOLOGY CONSUMER ELECTRONICS OTHER TECHNOLOGY

SOURCE: 7invensun

Copyright Business Wire 2019.

PUB: 01/27/2019 07:18 AM/DISC: 01/27/2019 07:18 AM

http://www.businesswire.com/news/home/20190127005034/en