Democratic presidential candidate Hillary Clinton speaks during a rally at Louisville Slugger Field's Hall of Fame Pavilion in Louisville, Ky., Tuesday, May 10. | AP Photo Clinton swing-state ads all about the kids

In the first two ads set to air beginning Thursday in eight battleground states, Hillary Clinton is shown as a steady, experienced advocate for advancing the welfare of children in the United States and around the globe.

"She would grow up to be one of the most recognizable women in the world. But less well known are the causes that have been at the center of her life," a male narrator says in a 60-second spot titled "Always," set to begin airing in Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio and Virginia.


Clinton's work with the Children's Defense Fund is prominently featured in the ad featuring soft piano music, as is her work in Arkansas and as first lady in championing the Children's Health Insurance Program.

"And as secretary of state, she stood up for American values around the world, working to end the trafficking of women and girls," the spot continues. "Through the years, there have been challenges, setbacks, but Hillary, one thing’s never changed: Helping children has been a cause of her life, and it always will be."

In a 30-second spot titled, "Quiet Moments," a female narrator intones, "It’s in the quiet moments when you see why she does this. For Hillary, it’s always been about kids."

"And when millions couldn’t get health care, this first lady worked with Republicans and Democrats to fix it, creating the Children’s Health Insurance Program," the ad continues, playing a clip of Clinton as first lady in 1998 remarking, "so that every child gets the health care that child deserves to have."

"Now, 8 million kids are covered," the spot concludes. "That’s the kind of leader she is and the kind of president she’ll be."