Product design is one of the most interesting topics and highly discussed. In website development, developers have UX and UI designs they need to meet. Consumer goods need to tell a story of the product in 10 seconds. With any product design, the goal should be creating products that sell themselves. Implementing the following three elements in the product design will create products that sell themselves.

Emotional Triggers

How do you design a product that triggers emotion? First know your target audiences, study their trends. These trends consist of buying habits, demographics, and activities they are involved in. If a target audience suddenly starts purchasing children books some logically conclusions can be made. First, their kids are starting school. Second the school year is starting. Finally, this is an emotional time for parents since the kids are leaving the nest which is an emotional time. Figure out the emotional triggers behind their buying and capitalize. Gearing toward a consumer emotional buying habits increases sales. The best way to demonstrate what I am talking about is referencing real companies. Lit without Limits is a Colorado Non-Profit empowering women education. This young CEO Haley is becoming a role model to young women and pushing others to reach their goals. Her company, Lit without Limits has a mission to empower women from ages 8-24 through books (Demographic). The books give an educational enlightenment (Activity: kids going to school). Haley chooses books based on female protagonists that are relatable to her demographic and activities. Young women can see themselves as these characters, triggering that emotion if they can do it, I can do it. As for parents, they know the books will be a perfect fit for their kids. Because the emotional trigger to her audience, Lit Without Limits is growing at a rapid rate.



Knowledge Leading to a Desired Action

Bringing product knowledge isn’t as powerful as general industry knowledge. What?! I know that sounds off, but the example that follows will paint the picture. This idea base comes from Gary Vaynerchuk.

Gary runs Wine Library TV. He took is father's wine business from $3 million in sales to $60 million in sales. How? Watch his videos and learn. He starts out with general knowledge behind the type of wine. Here is an example: He speaks on a Cabernet wine on the varieties of other reds and how the red is made. This knowledge can make any nonwino sound like a wino. Increasing the consumers basic knowledge led to higher wine sales, on his site and other restaurants. Gary gave insight about the industry that could be used publicly, showing off to friends. This knowledge led to his sought out action, making people enjoy (buy) wine. They may not buy wine from his site, but he grew the industry and people will reference Wine TV to expand their knowledge of wine. Studies have proven when you can provide knowledge to a consumer they are more likely to buy your product. They have an association with the brand leading towards higher sales.



Psychology

Every person reading this needs to have a basic understanding of human psychology. If not, go people watch and write down their interactions and what they are doing. Understand people will grow your company faster than any other tactic. Zuckerburg was the master of understanding people. Facemash, in a nutshell, was judging others of looks. Facemash was a hit because people recognized those on the site. He translated this concept: people interact more when they recognize others, IE the bases of Facebook. He understood human behavior and created the greatest website of all time based on users. Consumer products have to take a little different approach than tech companies when it comes to psychology.

Recoup Fitness has developed a new product called the Stinger. They have science behind their product and designed the Stinger based on human Psychology. First, they tapped into the most powerful force of taking away pain, replacing it with relief. When people apply the product to a painful area, that instant cold feeling gives that relief. They are able to take away a negative feeling and turn it into a positive. Next, the cold feeling taps into youthful teachings. Parents teach babies these words first: Mom (variations), Dad (variations), hot and cold. They are able to tap into words and feeling that are taught from very young. This embedded thought draws on being younger. They market through Physical Therapist. Why? Physical Therapist has instant credibility. Humans are more likely to buy a product that is recommended from a credible source. The ball is stainless steel and shiny. As humans, we are attracted to bright shiny things. When the product is seen by consumers they are drawn to it because it catches their eye. Finally, Recoup placed their logo in a very strategic place on top of the handle. When consumers use the product it is placed in the palm of their hand. When they start rolling out and applying pressure, the palm feels the outline of the Recoup Fitness. That subconscious feeling of the company name implements a reminder of the company name. All of these physiological triggers increases sales. The product is backed by science and designed by psychology.

Applying all three elements during product creation gives life to your products.