Apple Inc. AAPL, +3.75% has held talks with representatives of James Bond franchise owner MGM Holdings Inc. and the Pac-12 Conference regarding content for its Apple TV+ service, according to a report by the Wall Street Journal. The report, citing people familiar with the matter, said the talks were preliminary and have yet to reach an advanced stage, but showed the technology giant's willingness to strike multibillion-dollar content deals to support its fledgling streaming video service, which launched last month with just nine original programs. Apple's stock was off 0.2% in afternoon trading. It has run up 26.4% over the past three months, while the Dow Jones Industrial Average DJIA, +1.33% has gained 4.6%.