the original (and purest) form of omega 3 available

Did you know that Omega 3 is naturally produced by algae, not fish? Just like us, fish only get omega 3 from the foods they eat. It all starts with tiny microscopic algae plants that convert the sun's energy into omega 3. Krill eat the algae, and the fish eat the krill.

We cut out the middleman by taking omega 3 straight from algae. This allows you to benefit from the purest form of omega 3 available and means no fish are killed and no oceanic ecosystems are destroyed in the process. As an added bonus, you're spared the fishy aftertaste, too!