Just like the majority of fans watching the big game Sunday, the stores in Atlanta thought it was all but over when the Falcons and their seemingly relentless offense piled on a 28-3 lead on the Patriots going into halftime in the Super Bowl.

One Dick’s specifically stocked their shelves with tons of Falcons Super Bowl Champs gear in preparation for the win, only to have to pull it all down once and toss it once the Patriots made their comeback for the ages.

The hurt is real…. pic.twitter.com/fuvypBdMey — Everything Georgia (@GAFollowers) February 6, 2017

Even online appears merchandisers tried to get an early jump on sales only to have to backpedal once the Falcons lead vaporized.

