





Sony plans to build BRAVIA Internet TVs and Blu-ray players that run the platform, all expected to launch this fall.

Logitech is building a Google TV "companion box" that can control your entire A/V rack using Harmony technology, using and Android phone or an iPhone as the remote.

Dish Network was actually the beta test partner, but we don't specifically know what its plans are -- there's no hardware right now, and Google demoed the platform using a custom IP protocol to control a Dish receiver. We're guessing that means there's no custom hardware coming, but look for Google TV-ready Dish boxes sometime in the fall as well.

Adobe's obviously building Flash 10.1 for the platform.

Intel's making the Atom CE4100 chip that's used in all these devices -- it's actually kind of a burner. More on it later on.

Best Buy has partnered to sell Google TV devices in its stores, so there's going to be a big retail push.

Google TV isn't a single product -- it's a platform that will eventually run on many products, from TVs to Blu-ray players to set-top boxes. The platform is based on Android, but instead of the Android browser it runs Google's Chrome browser as well as a full version of Flash Player 10.1. That means Google TV devices can browse to almost any site on the web and play video -- Hulu included, provided it doesn't get blocked . It also means that Google TV devices can run almost all Android apps that don't require phone hardware. You'll still need to keep your existing cable or satellite box, however -- most Google TV devices won't actually have any facility for tuning TV at launch, instead relying on your existing gear plugged in over HDMI to do the job. There's a lot of potential for clunkiness with that kind of setup, so we'll have to see how it works in person.All Google TV devices will have remotes with some form of QWERTY keyboard, and you'll be able to use Android phones as remotes as well. Using an Android phone opens up some extremely intriguing possibilities, like searching for content using Google Voice Search and navigating by gesture, but it's not clear how deep the integration between Android on Google TV and Android on phones will be at launch.Google's not going into the living room alone -- the company's launching Google TV with an impressive array of partners, each of whom has a different spin on the platform. Here's the list:Now, these are just the launch partners -- we'd expect to see Google go after the cable companies in a big way soon, and we'd expect to see even more development around the platform as we get closer to late 2011 when the whole thing is scheduled to be open-sourced.Google TV devices will be coming this year : Sony says it'll have Internet TVs and Blu-ray players in the fall, and Dish Network has made similar statements about supporting the platform around then, although with less specificity about hardware. We're not entirely sure when Logitech will be releasing its companion box, as the unit we saw was obviously not final, but we'd still expect it to launch around the holidays. Obviously this whole thing hinges on Adobe getting the final version of Flash 10.1 for Android out the door on time in June, so we'll have to keep an eye on that as well -- if that slips, there's a chance this whole thing could fall behind. But with Best Buy lined up to make a holiday retail push, there's plenty of pressure for everyone involved to get their ducks in a row and get shipping.Although Google TV has a regular tiles-based homescreen that allows you to drop directly into apps and content, the most important interface element is exactly what you'd expect from Google: a search box. Just like TiVo's Swivel Search, search results from a variety of content sources are displayed as soon as you start typing -- entering "30 Rock" will bring up not only the next few episodes of the show on TV but also past episodes available to stream from Hulu, NBC, Netflix and other providers, as well as related content from YouTube and similar sites. These unified listings are a big part of how Google's trying to harmonize web content with TV content -- the idea is to divorce the content from the source, so it doesn't matter to the end user where it's coming from.Of course, this is the exact same idea TiVo's pushing with its Premiere service, but the difference is that Google TV has a full browser with Flash -- you can theoretically navigate to virtually any video site and simply play video with no fuss. How that works in practice remains to be seen -- using the full web on a TV has never been a particularly marketable idea, and Google knows it -- it's encouraging developers to create TV-friendly versions of their sites, and it's leading the way by launching a living-room-friendly version of YouTube called YouTube Lean Back that's more catered to the 10-foot experience.As we've said, the Google TV platform is based on Android 2.1, and it runs the Chrome browser with Flash 10.1. Google says OTA updates to later version of Android will come over time, and the platform also has some custom APIs and a new SDK for TV-based apps that will launch early next year, along with a new version of Android Market for the TV. The app demos we saw during the keynote were more impressive for their potential than their execution; for example, the NBA TV app had a cool feature that could automatically record upcoming games using your DVR while watching a streamed game that seems extremely promising, but the app itself looks more or less like a bad website, and the video stream quality appeared to be SD. Again, it's early on, so we'll have to see how developers make use of the platform -- it could be really interesting if Google TV apps advance as fast as they have on the phone side, and really boring if they stall out as painfully as every other TV-based platform has thus far.Google's laid out a series of baseline hardware specifications for the Google TV platform, which every piece of gear will share. The heart of the system is the Intel Atom CE4100, which launched at IDF last year. It's an Atom-based SoC with some additional silicon for decoding dual 1080p video stream, MPEG-4 support, and 3D graphics capabilities. That's joined by some custom DSPs, and things like WiFi, HDMI, and Bluetooth are all required.Although Sony's said it will launch a line of BRAVIA TVs and Blu-ray players later this year, the only piece of Google TV hardware we've gotten to play with is the Logitech companion box , which adds in Harmony universal remote capabilities. That's not to say you'll need an expensive Harmony remote to control it, but rather that it turns your existing wireless peripherals (and quite impressively, your Android or iPhone OS device of choice) into a remote for your entire media center, relaying commands to devices over IR, RF and even IP via the onboard ethernet port. Logitech will also sell a dedicated peripheral for the Google TV companion box at launch, which they told us will combine a keyboard, touchpad and remote control and communicate with the companion box over RF.