Intel's Core chips dominate PCs, but the company isn't giving up on its Pentium and Celeron brands.

The chip maker will release a new generation of Pentium and Celeron chips, code-named Apollo Lake, in the second half this year.

The chips will appear in low-cost laptops and desktops, and are based on a new, low-power CPU architecture code-named Goldmont. Future Atom chips will also be based on Goldmont.

The Apollo Lake processors will offer better CPU and graphics performance and longer battery life, Intel executives said at the Intel Developer Forum in Shenzhen, China.

Entry-level PCs usually come with Pentium or Celeron chips, and prices go up when they're configured with faster Core chips.

The Apollo Lake chips will succeed existing Pentium and Celeron N3000 chips, also called Braswell. Braswell, based on the older Airmont architecture, were used in low-end laptops, Chromebooks and even some tablets.

Intel will also shipping new Core chips based on a new Kaby Lake architecture in the second half the year. The Apollo Lake chips will have fewer memory, multimedia and I/O features.

Correction: An earlier version of this story included the incorrect code names for Intel's chips. The correct name is Apollo Lake.