2011 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed

2010 was a rocky year in the social network space and many sites closed their doors including Propeller.com and Team Sugar, to name a few. Quite a few others continued their decline into yesterday’s news as we see more social network users consolidating their social profiles. Undoubtedly, Facebook’s continued growth worldwide has led to this as it becomes the de facto source for social networking.

We added coverage of the following international social networks this year:

Douban.com

Hyves.nl

Imvu.com

Kaixin001.com

Mixi.jp

NK.pl

Odnoklassniki.ru

QQ.com

Renren.com

Sonico.com

Tagged.com

Taringa.net

Tumblr.com

Vkontakte.ru

Wer-kennt-wen.de

Weibo.com

2011 Social Network Analysis Methodology:

This year we will be reporting data a little differently, as last year we noticed a trend, specifically Google Insights for search seeing a large drop in ‘sitename.com’ domain search traffic.

No real clues ever surfaced to why this occurred, therefore we are looking at searches for strictly ‘name’ to correlate demographic and geographic data. This should give us a larger sampling of data, as users are much more likely to search for a site’s name then ‘name.com.’ However, with that said, certain networks such as Tribe.net still needed to utilize the ‘name.com’ variation, since people looking for ‘tribe’ could be looking for a myriad of things, thus corrupting the data set.

All data continues to come from Google because they have one of the largest data sets on the web. We continued to use their Google Ad Planner and Google Insight for Search product to pull demographic and geographic data.

The Top Cities and Top Region reports show proportionate interest levels to the area based on the given search query.

The Demographic and Geographic reports have Y axis numbers that are percentages out of 100, therefore if the score is .52 then its 52% of the population.

The Search Traffic reports are based on proportionate search traffic for the given query. Its on a scale of 100. Therefore if a given month shows the chart near 100 then that is the busiest month for query searches ever reported in Google during that given time frame.

2011 Social Network Data Sourcing Explanation:

Google Adplanner Data Accuracy Explanation:

http://www.google.com/support/adplanner/bin/answer.py?hl=en&answer=96385

How The Data is generated via Adplanner:

http://www.google.com/support/adplanner/bin/answer.py?hl=en&answer=98132

How The Data is generated via Insights for Search:

http://www.google.com/support/insights/bin/topic.py?hl=en&topic=13975

Citing These Sources

If you would like to re-use any of our images or source any of our content in this analysis you are free to republish it given you link back to this webpage.

Quick Jump Below

Badoo.com

Bebo.com

Digg.com

Douban.com

Facebook.com

Fark.com

Flickr.com

Flixster.com

Foursquare.com

Friendster.com

Gather.com

Habbo.com

Hi5.com

Hyves.nl

Identi.ca

Imvu.com

IndianPad.com

Kaixin001.com

Last.fm

Linkedin.com

Livejournal.com

Meetup.com

Metafilter.com

Mixi.jp

Mixx.com

Multiply.com

Myspace.com

Netlog.com

Newsvine.com

Ning.com

NK.pl

Odnoklassniki.ru

Plaxo.com

Plurk.com

qq.com

Reddit.com

Renren.com

Reunion.com

Skyrock.com

Sonico.com

Stumbleupon.com

Tagged.com

Taringa.net

Tribe.net

Tuenti.com

Tumblr.com

Twitter.com

Vkontakte.ru

Wayn.com

Weibo.com

Wer-kennt-wen.de

Xanga.com

Yelp.com

YouTube.com

Badoo.com



Badoo Domain Search Traffic



Top Regions For Badoo



Top Cities For Badoo



Gender Breakdown For Badoo



Age Breakdown For Badoo



Salary Breakdown For Badoo



Education Breakdown For Badoo



Bebo.com



Bebo Domain Search Traffic



Top Regions For Bebo



Top Cities For Bebo



Gender Breakdown For Bebo



Age Breakdown For Bebo



Salary Breakdown For Bebo



Education Breakdown For Bebo



Digg.com



Digg Domain Search Traffic



Top Regions For Digg



Top Cities For Digg



Gender Breakdown For Digg



Age Breakdown For Digg



Salary Breakdown For Digg



Education Breakdown For Digg



Douban.com



Douban Domain Search Traffic



Top Regions For Douban



Top Cities For Douban



Gender Breakdown For Douban



Age Breakdown For Douban



Salary Breakdown For Douban



Education Breakdown For Douban



Facebook.com



Facebook Domain Search Traffic



Top Regions For Facebook



Top Cities For Facebook



Gender Breakdown For Facebook



Age Breakdown For Facebook



Salary Breakdown For Facebook



Education Breakdown For Facebook



Fark.com



Fark Domain Search Traffic



Top Regions For Fark



Top Cities For Fark



Gender Breakdown For Fark



Age Breakdown For Fark



Salary Breakdown For Fark



Education Breakdown For Fark



Flickr.com



Flickr Domain Search Traffic



Top Regions For Flickr



Top Cities For Flickr



Gender Breakdown For Flickr



Age Breakdown For Flickr



Salary Breakdown For Flickr



Education Breakdown For Flickr



Flixster.com



Flixster Domain Search Traffic



Top Regions For Flixster



Top Cities For Flixster



Gender Breakdown For Flixster



Age Breakdown For Flixster



Salary Breakdown For Flixster



Education Breakdown For Flixster



Foursquare.com



Foursquare Domain Search Traffic



Top Regions For Foursquare



Top Cities For Foursquare



Gender Breakdown For Foursquare



Age Breakdown For Foursquare



Salary Breakdown For Foursquare



Education Breakdown For Foursquare



Friendster.com



Friendster Domain Search Traffic



Top Regions For Friendster



Top Cities For Friendster



Gender Breakdown For Friendster



Age Breakdown For Friendster



Salary Breakdown For Friendster



Education Breakdown For Friendster



Gather.com



Gather Domain Search Traffic



Top Regions For Gather

N/A

Top Cities For Gather

N/A

Gender Breakdown For Gather



Age Breakdown For Gather



Salary Breakdown For Gather



Education Breakdown For Gather



Habbo.com



Habbo Domain Search Traffic



Top Regions For Habbo



Top Cities For Habbo



Gender Breakdown For Habbo



Age Breakdown For Habbo



Salary Breakdown For Habbo



Education Breakdown For Habbo



Hi5.com



Hi5 Domain Search Traffic



Top Regions For Hi5



Top Cities For Hi5



Gender Breakdown For Hi5



Age Breakdown For Hi5



Salary Breakdown For Hi5



Education Breakdown For Hi5



Hyves.nl



Hyves.nl Domain Search Traffic



Top Regions For Hyves.nl



Top Cities For Hyves.nl



Gender Breakdown For Hyves.nl



Age Breakdown For Hyves.nl



Salary Breakdown For Hyves.nl



Education Breakdown For Hyves.nl



Identi.ca



Identi.ca Domain Search Traffic



Top Regions For Identi.ca



Top Cities For Identi.ca



Gender Breakdown For Identi.ca



Age Breakdown For Identi.ca



Salary Breakdown For Identi.ca



Education Breakdown For Identi.ca



Imvu.com



Imvu Domain Search Traffic



Top Regions For Imvu



Top Cities For Imvu



Gender Breakdown For Imvu



Age Breakdown For Imvu



Salary Breakdown For Imvu



Education Breakdown For Imvu



IndianPad.com



IndianPad Domain Search Traffic



Top Regions For IndianPad



Top Cities For IndianPad



Gender Breakdown For IndianPad

N/A

Age Breakdown For IndianPad

N/A

Salary Breakdown For IndianPad

N/A

Education Breakdown For IndianPad

N/A

Kaixin001.com



Kaixin001 Domain Search Traffic



Top Regions For Kaixin001



Top Cities For Kaixin001



Gender Breakdown For Kaixin001



Age Breakdown For Kaixin001



Salary Breakdown For Kaixin001



Education Breakdown For Kaixin001



Last.fm



Last.fm Domain Search Traffic



Top Regions For Last.fm



Top Cities For Last.fm



Gender Breakdown For Last.fm



Age Breakdown For Last.fm



Salary Breakdown For Last.fm



Education Breakdown For Last.fm



Linkedin.com



Linkedin Domain Search Traffic



Top Regions For Linkedin



Top Cities For Linkedin



Gender Breakdown For Linkedin



Age Breakdown For Linkedin



Salary Breakdown For Linkedin



Education Breakdown For Linkedin



Livejournal.com



Livejournal Domain Search Traffic



Top Regions For Livejournal



Top Cities For Livejournal



Gender Breakdown For Livejournal



Age Breakdown For Livejournal



Salary Breakdown For Livejournal



Education Breakdown For Livejournal



Meetup.com



Meetup Domain Search Traffic



Top Regions For Meetup



Top Cities For Meetup



Gender Breakdown For Meetup



Age Breakdown For Meetup



Salary Breakdown For Meetup



Education Breakdown For Meetup



Metafilter.com



Metafilter Domain Search Traffic



Top Regions For Metafilter



Top Cities For Metafilter



Gender Breakdown For Metafilter



Age Breakdown For Metafilter



Salary Breakdown For Metafilter



Education Breakdown For Metafilter



Mixi.jp



Mixi Domain Search Traffic



Top Regions For Mixi



Top Cities For Mixi



Gender Breakdown For Mixi



Age Breakdown For Mixi



Salary Breakdown For Mixi



Education Breakdown For Mixi



Mixx.com



Mixx Domain Search Traffic



Top Regions For Mixx

N/A

Top Cities For Mixx

N/A

Gender Breakdown For Mixx



Age Breakdown For Mixx



Salary Breakdown For Mixx



Education Breakdown For Mixx



Multiply.com



Multiply Domain Search Traffic



Top Regions For Multiply



Top Cities For Multiply



Gender Breakdown For Multiply



Age Breakdown For Multiply



Salary Breakdown For Multiply



Education Breakdown For Multiply



Myspace.com



Myspace Domain Search Traffic



Top Regions For Myspace



Top Cities For Myspace



Gender Breakdown For Myspace



Age Breakdown For Myspace



Salary Breakdown For Myspace



Education Breakdown For Myspace



Netlog.com



Netlog Domain Search Traffic



Top Regions For Netlog



Top Cities For Netlog



Gender Breakdown For Netlog



Age Breakdown For Netlog



Salary Breakdown For Netlog



Education Breakdown For Netlog



Newsvine.com



Newsvine Domain Search Traffic



Top Regions For Newsvine



Top Cities For Newsvine



Gender Breakdown For Newsvine



Age Breakdown For Newsvine



Salary Breakdown For Newsvine



Education Breakdown For Newsvine



Ning.com



Ning Domain Search Traffic



Top Regions For Ning



Top Cities For Ning



Gender Breakdown For Ning



Age Breakdown For Ning



Salary Breakdown For Ning



Education Breakdown For Ning



NK.pl



NK Domain Search Traffic



Top Regions For NK



Top Cities For NK



Gender Breakdown For NK



Age Breakdown For NK



Salary Breakdown For NK



Education Breakdown For NK



Odnoklassniki.ru



Odnoklassniki Domain Search Traffic



Top Regions For Odnoklassniki



Top Cities For Odnoklassniki



Gender Breakdown For Odnoklassniki



Age Breakdown For Odnoklassniki



Salary Breakdown For Odnoklassniki



Education Breakdown For Odnoklassniki



Plaxo.com



Plaxo Domain Search Traffic



Top Regions For Plaxo



Top Cities For Plaxo



Gender Breakdown For Plaxo



Age Breakdown For Plaxo



Salary Breakdown For Plaxo



Education Breakdown For Plaxo



Plurk.com



Plurk Domain Search Traffic



Top Regions For Plurk



Top Cities For Plurk



Gender Breakdown For Plurk



Age Breakdown For Plurk



Salary Breakdown For Plurk



Education Breakdown For Plurk



qq.com



qq Domain Search Traffic



Top Regions For qq



Top Cities For qq



Gender Breakdown For qq



Age Breakdown For qq



Salary Breakdown For qq



Education Breakdown For qq



Reddit.com



Reddit Domain Search Traffic



Top Regions For Reddit



Top Cities For Reddit



Gender Breakdown For Reddit



Age Breakdown For Reddit



Salary Breakdown For Reddit



Education Breakdown For Reddit



Renren.com



Renren Domain Search Traffic



Top Regions For Renren



Top Cities For Renren



Gender Breakdown For Renren



Age Breakdown For Renren



Salary Breakdown For Renren



Education Breakdown For Renren



Reunion.com



Reunion Domain Search Traffic



Top Regions For Reunion



Top Cities For Reunion



Gender Breakdown For Reunion



Age Breakdown For Reunion



Salary Breakdown For Reunion



Education Breakdown For Reunion



Skyrock.com



Skyrock Domain Search Traffic



Top Regions For Skyrock



Top Cities For Skyrock



Gender Breakdown For Skyrock



Age Breakdown For Skyrock



Salary Breakdown For Skyrock



Education Breakdown For Skyrock



Sonico.com



Sonico Domain Search Traffic



Top Regions For Sonico



Top Cities For Sonico



Gender Breakdown For Sonico



Age Breakdown For Sonico



Salary Breakdown For Sonico



Education Breakdown For Sonico



Stumbleupon.com



Stumbleupon Domain Search Traffic



Top Regions For Stumbleupon



Top Cities For Stumbleupon



Gender Breakdown For Stumbleupon



Age Breakdown For Stumbleupon



Salary Breakdown For Stumbleupon



Education Breakdown For Stumbleupon



Tagged.com



Tagged Domain Search Traffic



Top Regions For Tagged



Top Cities For Tagged



Gender Breakdown For Tagged



Age Breakdown For Tagged



Salary Breakdown For Tagged



Education Breakdown For Tagged



Taringa.net



Taringa Domain Search Traffic



Top Regions For Taringa



Top Cities For Taringa



Gender Breakdown For Taringa



Age Breakdown For Taringa



Salary Breakdown For Taringa



Education Breakdown For Taringa



Tribe.net



Tribe.net Domain Search Traffic



Top Regions For Tribe.net



Top Cities For Tribe.net



Gender Breakdown For Tribe.net



Age Breakdown For Tribe.net



Salary Breakdown For Tribe.net



Education Breakdown For Tribe.net



Tuenti.com



Tuenti Domain Search Traffic



Top Regions For Tuenti



Top Cities For Tuenti



Gender Breakdown For Tuenti



Age Breakdown For Tuenti



Salary Breakdown For Tuenti



Education Breakdown For Tuenti



Tumblr.com



Tumblr Domain Search Traffic



Top Regions For Tumblr



Top Cities For Tumblr



Gender Breakdown For Tumblr



Age Breakdown For Tumblr



Salary Breakdown For Tumblr



Education Breakdown For Tumblr



Twitter.com



Twitter Domain Search Traffic



Top Regions For Twitter



Top Cities For Twitter



Gender Breakdown For Twitter



Age Breakdown For Twitter



Salary Breakdown For Twitter



Education Breakdown For Twitter



Vkontakte.ru



Vkontakte Domain Search Traffic



Top Regions For Vkontakte



Top Cities For Vkontakte



Gender Breakdown For Vkontakte



Age Breakdown For Vkontakte



Salary Breakdown For Vkontakte



Education Breakdown For Vkontakte



Wayn.com



Wayn Domain Search Traffic



Top Regions For Wayn



Top Cities For Wayn



Gender Breakdown For Wayn



Age Breakdown For Wayn



Salary Breakdown For Wayn



Education Breakdown For Wayn



Weibo.com



Weibo Domain Search Traffic



Top Regions For Weibo



Top Cities For Weibo



Gender Breakdown For Weibo



Age Breakdown For Weibo



Salary Breakdown For Weibo



Education Breakdown For Weibo



Wer-kennt-wen.de



Wer-kennt-wen Domain Search Traffic



Top Regions For Wer-kennt-wen



Top Cities For Wer-kennt-wen



Gender Breakdown For Wer-kennt-wen



Age Breakdown For Wer-kennt-wen



Salary Breakdown For Wer-kennt-wen



Education Breakdown For Wer-kennt-wen



Xanga.com



Xanga Domain Search Traffic



Top Regions For Xanga



Top Cities For Xanga



Gender Breakdown For Xanga



Age Breakdown For Xanga



Salary Breakdown For Xanga



Education Breakdown For Xanga



Yelp.com



Yelp Domain Search Traffic



Top Regions For Yelp



Top Cities For Yelp



Gender Breakdown For Yelp



Age Breakdown For Yelp



Salary Breakdown For Yelp



Education Breakdown For Yelp



YouTube.com



YouTube Domain Search Traffic



Top Regions For YouTube



Top Cities For YouTube



Gender Breakdown For YouTube



Age Breakdown For YouTube



Salary Breakdown For YouTube



Education Breakdown For YouTube

