The most frequently asked question at the minute is "Who is the ballerina in the new IS advert?" so here's the answer: the creative director and lead principal ballerina of the English National Ballet, Tamara Rojo.

In her native country Spain, Tamara has received huge honours for her services to the arts and during her time at the ENO and the Scottish National Ballet, she has also received a string of critics’ awards in the UK, making her the perfect tagline for our advert: ‘A stronger body for greater control’.

Click on the video to watch the full IS advert: