Is there a bigger P.R. headache than failing to accurately predict the end of the world?

The E-bible fellowship, which prophesied the end times on October 7th, has issued a helpful FAQ explaining why all of Creation wasn't pulverized into oblivion last Wednesday.

Dear friends, For some time now E Bible Fellowship (and myself) have been looking towards October 7th as the likely end of the world. We believed there was a strong likelihood that God would complete His judgment and bring about the world’s destruction on that day. There was much biblical information pointing to this date and we freely shared it with all. Yet, consistently stressing throughout the entire time period that the world ending on that date was a “strong likelihood.” Since it is now October 8th it is now obvious that we were incorrect regarding the world’s ending on the 7th.

In case you thought God spared your loved ones from violent, gruesome deaths due to their inherent goodness, WRONG.