NEW YORK — Well, that's one way to take a swing at the competition.

If you're out on the New York Auto Show floor and near the Audi booth, you'll be able to pull up a list of open Wi-Fi networks hosted by Audi.

However, an automaker offering free, powerful Wi-Fi isn't the story.

That's because the Audi has named its open Wi-Fi networks with short messages directed at its follow German luxury automakers. Specifically, one line at a time, Audi lays out how its new A4 sedan stacks up against the competition.

Things like: 328 reasons to choose A4; A4 HP > 328; A4 Torque > 328; A4 Wi-Fi. 328 No-fi; A4 12.3in Screen. 328 0in; A4 3D sound. 328 2D; A4 CarPlay. 328 No; A4 LaneAssist. 328 No. Perhaps my favorite is "A4 more horsepower than 328i."

Although the image above shows some digs at BMW's 328i, Audi also has a few messages for Mercedes' C300, too, including "A4 HP > C300."

The gimmick seems slightly out-of-character for the normally gentlemanly Audi. That said, I absolutely love it.