Amazon and Whole Foods Market today launched delivery of natural and organic products from Whole Foods Market through Prime Now in 10 new cities including Charlotte, Las Vegas, Memphis, Nashville, New Orleans, Oklahoma City, Phoenix, Raleigh, Seattle, Tucson and expanded to additional neighborhoods in New York City, Los Angeles and Dallas/Ft. Worth.

Amazon acquired the high-end grocery chain last year for $13.7 billion. The deal helped the company control yet another retail vertical, taking on services like Fresh Direct with grocery delivery. Now, they’ve applied the prime membership to the shopping experience at Whole Foods Market and it includes delivery.

Starting today, Prime members in those cities can shop through Prime Now for thousands of items including fresh produce, high-quality meat and seafood, everyday staples and other locally sourced items from Whole Foods Market and enjoy delivery in as little as an hour. Now available in 38 cities, the service launched earlier this year with plans for continued expansion across the U.S. throughout 2018.

“Prime Now delivery continues to be a hit with our customers and we’re excited to introduce the service in ten new cities plus more areas ofNew York, Los Angeles and Dallas/Ft. Worth,” said Christina Minardi, Whole Foods Market Executive Vice President of Operations. “It’s just another way we’re making it even easier for more customers to enjoy Whole Foods Market’s healthy and organic food.”

Prime members can shop thousands of items across fresh and organic produce, bakery, dairy, meat and seafood, floral and everyday staples from Whole Foods Market available for delivery. Select alcohol is also available for delivery to customers in New York City, Los Angeles,Charlotte, Dallas/Ft. Worth, Raleigh and Seattle.

Delivery from Whole Foods Market is available daily from 8 a.m. to 10 p.m. To learn more about grocery delivery from Prime Now, visit www.primenow.com. Customers can also find out if delivery is available in their area by saying, “Alexa, shop Whole Foods.”

Prime Members Shopping Whole Foods Market

Prime members shopping Whole Foods Market can take advantage of benefits available year-round, like deep discounts on select popular products and an additional 10 percent off hundreds of sale items. Eligible Prime members also receive 5% Back on Whole Foods Market purchases when using the Amazon Prime Rewards Visa Card. They can also use Prime Now to receive grocery delivery in as little as an hour in 38 cities, or grocery pickup in as little as 30 minutes in select cities, with more to come in 2018. Plus, shopping Whole Foods Market via Prime Now is even easier with Alexa – members can add items to their Whole Foods Market cart by simply saying “Alexa, add eggs to my Whole Foods cart,” when they are ready to checkout, they can just say “Alexa, check out my Whole Foods cart,” then they can checkout using the Prime Now app and choose pickup or delivery.