Zoe Frangou, 29, visited Mothercare in Bluewater, Kent, with her son Elias

She said that she sat down in the shop but was told she couldn't breastfeed

Ms Frangou has posted her complaint on Facebook, which has gone viral

Zoe Frangou, 29, (pictured) visited Mothercare in Bluewater, Kent, when her baby Elias was crying out to be fed

A mother was stunned when she was asked not to breastfeed her poorly three-month-old son - in the UK's largest high street chain for babies.

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Zoe Frangou, 29, visited Mothercare in Bluewater, Kent, when her baby Elias was crying out to be fed.

She claims that she sat down in a quiet area of the shop to feed before a worker told her she was not allowed to do it in-store.

Ms Frangou said she lodged a formal complaint on the same day but did not hear back from the store in weeks - so took to Facebook to voice her concerns.

Her public complaint has now gone viral after she wrote that she was 'disgusted' at the treatment she received.

Ms Frangou, who works in finance, wrote: 'What is more shocking is that this was in one of the largest mum and baby retailers in the UK.

'I am disgusted at how I was treated and that the welfare of me and baby we're not considered.

'This was even more stressful because he has been very unwell.'

Her post has had more than 1,100 likes and 600 comments.

She claims that she sat down in a quiet area of the shop to feed before a shop assistant told her she was not allowed to do it in-store

What's more, other mothers are speaking out to say that the same thing has happened to them.

Ms Frangou added that Mothercare previously had feeding stations so that mothers could discreetly breastfeed without judgement, but these have since been taken away.

She said: 'Ironically I thought mothercare would be a perfect opportunity to breastfeed.

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'I was with a friend who needed to do some shopping there, so figured I could quietly sit there.

'At first they tried to tell me the reason I couldn't feed was because they were moving boxes around, but if that were they case they shouldn't have babies - whether breastfeeding or in a pram - anywhere near the store.

'I'm a new mum, I'd have hoped I would have been supported by them. It was disgraceful.'

Ms Frangou said she lodged a formal complaint on the same day but did not hear back from the store in weeks - so took to Facebook to voice her concerns (right)

A business cannot discriminate against mothers who are breastfeeding a child of any age.

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The Equality Act 2010 states that it is sex discrimination to treat a woman less favourably because she is breastfeeding.

Mothercare said that their customer service team is currently looking into the complaint.

A spokesman said: 'At Mothercare we fully support breast-feeding within our stores.

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'Mothers can nurse their children anywhere on the premises and for those who prefer some privacy, we provide comfortable feeding facilities.'