

Digital marketing is a for the services using digital technologies and of products or, basically focus on the Internet, but on various digital marketing platforms like display advertising, mobile phones, and any other digital medium. If we talk about new techniques, strategies and latest in digital marketing: One of the main changes that happened in traditional marketing was the "appearance of digital marketing" (Patrutiu Baltes, Loredana, 2015), this ran to the reinvention of marketing policies in order to familiarize to this key change in traditional marketing (Patrutiu Baltes, Loredana, 2015). 1. Segmentation 2. Influencer marketing (I)Online behavioural advertising (ii)Collaborative Environment An advantage of digital internet marketing is that the reach is so large that there are no limits on the topographical reach it can have. This allows companies to become global and enlarge their buyer reach to other republics other than the nation it is based or invents from. As said earlier, technology and the internet allows for 24 hours a day, 7 days a week service for clients as well as permitting them to shop online at any hour of that day or night, not just when the shops are over and athwart the entire world. Digital marketing advertising, this is a huge benefit for retailers to utilize it and direct consumers from the store to its online store. It has also opened up an occasion for companies to only be online based rather than having a passage or store due to the admiration and skills of digital marketing. Another advantage is that digital marketing agencies is easy to be measured allowing businesses to know the reach that their marketing is making, whether the web digital marketing is working or not and the amount of movement and discussion that is involved.