Dentsu last week announced the acquisition of Digital Pi, an agency focused on B2B, providing marketing automation consulting services on Marketo Engage and integrated technologies.

Digital Pi was founded in 2013 and is headquartered in Dallas, Texas. The company’s 50 employees will join Merkle, and Vong will report directly to Michael McLaren, Global CEO, Merkle B2B Group.

Dentsu says Digital Pi’s will support Merkle’s strategic plans in marketing automation and campaign operations, coupled with its leading Adobe Marketo skills, expand Merkle’s highly personalized and integrated solutions for omni-channel engagement.

“Merkle is the ideal partner for us. Digital Pi brings industry-leading marketing automation consulting expertise and a proven track record of helping hundreds of Adobe Marketo Engage customers to achieve success,” said Ryan Vong, founder and chief executive officer of Digital Pi. “Merkle has a large client base seeking expert help to maximize their return on investment in marketing automation, so we see this as a great business fit for both companies, and just as important, a great cultural fit for stakeholders. I look forward to this next phase of Digital Pi’s growth with Merkle.”