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NEW DELHI: Several business houses have come forward to support 'Feed My City' campaign which aims to gather funds for distributing 30 lakh or 3 million meals to people severely impacted during the nationwide lockdown implemented to control the spread of the covid-19 pandemic. So far, the campaign has managed to deliver around one million meals in five cities.The campaign started by serial tech entrepreneur K Ganesh, Prestige Estates CEO Venkat Narayana and consulting firm JLL’s executive MD Juggy Marwaha, is to raise funds for the daily wage community whose livelihood came under water due to the pandemic.All contributions from initiatives such as FeedMyBangalore, FeedMyHyderabad, FeedMyMumbai, FeedMyNoida, and FeedMyChennai, are being used to help the KVN Foundation deliver freshly cooked meals to those affected by the lockdown. The campaign has gathered support of people from all walks of life including some leading business houses.A food-tech company, Hunger Box lent their kitchen in five cities to prepare the meals while Parle Agro gave 1.65 Lakh frooti packs across the cities.Several business houses took responsibility to fund thousands of meals like, the Muthoot Foundation (89K meals all across India), the Prestige Group (96K meals all across India) and Haldirams (40K meals across Noida).Finance technology firm PayTM and music streaming app Gaana had also partnered to organise 'FeedMyCityLIVE'-- a virtual concert showcasing student talent in music and dance, on Sunday.Siddharth Pandey, vice president, Paytm said, "As a responsible citizen of this country, we need to ensure that the ones who cannot fend for themselves do not go hungry during this lockdown. I request everyone to log on to their Paytm App and donate by clicking on the ‘Feed My City’ tab. Your small contribution goes a long way in providing relief to the affected people."Uttam Kumar, co-founder, Hungerbox and member FeedMyBangalore executive council said, "We are delighted to be able to partner and provide meals to the initiative across the country. Our catering vendors have readily stepped up to the cause. This is the time for all of us to do our bit. Our team of volunteers are working towards the foundation goal of 3 million meals served."The campaign has also been supported by several sportspersons and Bollywood stars. Around 50 organisations from across the country are supporting the initiative in a specific city or across the country like Manipal Foundation in Bengaluru, Bambino in Hyderabad, Thyrocare in Mumbai, Delhi Sikh Gurudwara Management Committee and HCL in NCR.Red FM and Times Of India have also joined hands with the campaign to spread awareness about the cause. Qubix has collaborated as campaign's design and technology partner.