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A fruit seller in eastern China has come up with a cheeky way of making some extra cash - by dressing up his peaches in tiny pairs of knickers.

The entrepreneur came up with the idea to boost sales as Chinese Valentine's Day approaches.

And demand for the fruits have soared, despite an eye-watering price of £50 for nine.

Yao Yan came up with the fruity idea after spotting the similarities between his peaches and a female bottom.

He said: "They're sweet, tasty, sexy, and funny."

Mr Yan enlisted the services of a lingerie firm to create the miniature pants and his fruit pickers then dress each peach by hand.

"The people who supply our pants make lingerie for some of the most exclusive designer labels in the world," he said.

"There's nothing tacky about them at all," said Yao.

"Some of them are black and lacy, some are thongs. We cover all tastes and we can do special commissions too.

"We had one special client who wanted all nine peaches wearing leather knickers with studs and chains.

"There's nothing we'd be too embarrassed to handle," he added.

This weekend - when China celebrates Qixi festival, the country's version of Valentine's Day - sales are expected to go through roof.

According to the businessman, they can cover all tastes from black and lacy to cheeky leopard print thongs.

But not everyone is apparently a fan of the risque fruits with some branding them a rotten idea.