The chances of the A-League gaining improved free-to-air exposure have increased after the ACCC approved Foxtel’s proposal to buy a 15 per cent stake in the Ten Network.

Negotiations for Ten to take a share of the A-League rights from SBS had stalled while the competition watchdog considered the Foxtel-Ten proposal.

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With that deal approved, Football Federation Australia can push for an arrangement that could see Ten telecast one A-League game per-week, most likely on Saturday night.

While the A-League would be unlikely to get any increase in revenue until the current rights deal expires at the end of the 2016/17 season, it is desperate for the increased exposure that could come from a switch to Ten or another free-to-air network.

If the transition to Ten can be made rather than competing against the enormously popular Big Bash League, it could benefit from some cross-promotion. A significant increase in audience would also put the FFA in a stronger position to negotiate future media rights.

SBS, the long-time home of the ‘’world game’’, has made it clear it no longer wants the A-League and this season put its Friday night game back on SBS2 where ratings have been poor. SBS is believed to be willing to hand over its share of the rights whenever the FFA can find a new partner.