Elizabeth Sanders

esanders@greenvillenews.com

Brewery 85 owner Will McCameron is taking aim at Budweiser's latest campaign in a new blog post. The brew giant announced earlier this year it would rebrand Budweiser as "America" for the summer, as part of its "America is in your hands" campaign.

The post titled "That ain't America, Bubba" was originally shared on the Brew Studs blog.

McCameron points out that Budweiser, which is owned by A-B InBev, is headquartered in Belgium and run by what he calls "a bunch of cutthroat Brazilian bankers."

"Frankly, Budweiser calling itself "America" is the most un-American thing I’ve observed in quite a while," said McCameron.

The Brewery 85 owner is quick to point out A-B InBev does still run some production facilities in the U.S. in places like St. Louis, Missouri, where it does employ Americans, "however, the lion’s share of the profits go overseas".

McCameron also said he and some friends around the business initially thought reports of the rebranding were from an article in "The Onion," a popular news satire blog.

The blog, which is making the rounds in the beer industry, asserted the move is desperate.

"They’re doing it because they’re losing market share to craft beer faster than the Golden State Warriors imploded in the 2016 NBA finals after Draymond Green was suspended for Game 5," said McCameron.

To read the original post, click here.