In the spring of 2014, long-time Sigma Alpha Epsilon advisor Bob Dax was diagnosed with ALS. Devastated by the news, the Brothers dedicated their 2014 philanthropy, Donut Dash, to Bob and set their sights on raising $100,000 for ALS research that year.

This is the story of how they reached that goal and, ultimately, raised $579,000 over the years. In the process, they broke the national record for most funds raised by a single Greek chapter.

In this episode, you’ll hear the story of Bob Dax and Donut Dash from the perspective of Brothers in the chapter. Also, you’ll learn about the specific strategies they used to raise funds and recruit 1,400 participants.

Listen here ⬇️



Selected links from episode 1 with Sigma Alpha Epsilon

To donate to the Live Like Lou foundation, please visit this link. At the bottom of the page, in the “Tribute Information,” consider donating in memory of Bob Dax.

2017 co-chairman Kevin Wainczak referenced a TED Talk by Simon Sinek near the end of the episode. It’s one of my favorites of all-time. You can watch it here.

The Sigma Alpha Epsilon Brothers have a Facebook page dedicated to the Donut Dash, if you want to stay updated about the event. Or, you can check out their website: http://www.pghdonutdash.org/.

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