MARCA interviewed Bayern's CEO, Karl-Heinz Rummenigge in Munich.

- Was it ethical how Heynckes left the club after winning the triple and to have negotiated with Pep beforehand?

- Retirement comes to us all. We were honest and Jupp was kept informed at all times with regards to Pep's arrival. I would love to have had the retirement that Heynckes had, winning the Champions League, the Bundesliga and the German Cup, and having the entire city chanting "Jupp, Jupp, Jupp!" I can tell you that I received a call from him two weeks ago and he told us that we were right: him, retiring, and us, bringing in Pep.

- Has Guardiola adapted well?

- People already love him. He has a very clear plan and has changed the team in terms of its tactics. Some people, and some areas of the media weren't convinced at the beginning, but they are now. For example, when he played Lahm in central midfield, nobody thought it would work, but now we’ve all shouted: what a great tactical solution! Pep has changed our mentality and our spirit.

- What does your club base its policy for success on?

- After our failure at Euro 2000, German clubs sat down together with the Federation and created a model based on two things: heavy investment in club's academies and signing great players for the first team.

- You always fill the Allianz Arena and your ticket prices don't go up. Why?

- We know that prices are high in Spain and Italy, but we have a social responsibility. We want people to come to the stadium to enjoy themselves and make it a party atmosphere for everyone. There are people who are unemployed and we want them to be able to afford their season ticket.