Everyone knows the impact Google has had on both the net world & the real world. With Google trying to actively list & maintain all the touch points to any piece of information, it only makes sense that Hollywood would have issues with Google & the other search engines.

People want information & access to anything instantly. Google feeds this desire by returning blazingly quick results any time someone enters a query in to the site. It’s from this ability to be only one click away from a competitor is what frightens Hollywood so much.

With the click of a mouse, I could download the latest movie in the theatres – with minimal chance of getting caught – & while the quality & convenience isn’t to the same level as a DVD release, if i am looking for free entertainment, it’s easily obtainable.

Hollywood needs to embrace the new technology & it’s ability to deliver what the people want. Imagine walking out of a theatre with a fantastic movie you watched, & waiting for you was a representative from the studio with that exact movie you watched available on DVD. $20 on the spot, & you have a top-quality version of the movie.

there is a delicate balance that must be determined because currently, DVD sales are what can turn a clunker in the theatres to a money maker in post release.

Hollywood also needs to figure out a way to let the consumer order a movie over the net by streaming, or even if I wanted to order a movie through my TiVo. They need to generate an encryption technology that allows for only 1 copy to be made, & even have something that subtly alerts a viewer that the product they are watching has been copied. This marking technology is already in place for DVD screener that the studio releases.

At a certain interval, there is a specific series of lights (that usually form a letter or number) which identifies to whom the screener was released to. This way if that copy gets on the web, they not only have a quick reference point, but can also have a starting point as to how that movie got pirated.

Another thing that Hollywood needs to consider is the technology used to display it’s products:

Film & a silver screen as seen through a dusty projector. While the film enthusiast in me absolutely loves the look & feel of seeing a movie in the theatre, there is a huge segment of customers who purposely wait until the movie comes out on DVD basically because they have a better looking & better sounding technique at home to watch the movie with!

Hollywood had begun to reach it’s commercial end by allowing for traditional advertising before a movie plays. While I fully understand & recognize why it’s being finished (Russell Crow ain’t cheap!), it takes away from the movie experience. I fully expect to see trailers for upcoming movies – but not commercials. That’s what television is for.

By including commercials before a movie gets played, they have connected the movie experience to that of watching the boob tube.

The search engines provide value, & Hollywood provides the experience. Marrying the five would generate an instantaneous feeling of overwhelming satisfaction for the new age user.

It’s in all of this that Hollywood & Google should get together & generate a solution that’s amicable to everyone involved. There will always be bootleggers – that’s a given. But if you can reduce the number of illegal downloads & copies being marketed, the studio can keep more of it’s money used to get people to see their films in the first place.