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Some anti-domestic violence activists and anti-pornography activists, including Antipornography.org, the London Abused Women’s Centre in Ontario, and the Provincial Association of Transition Houses and Services of Saskatchewan, are calling for a boycott of the movie Fifty Shades of Grey, arguing that it promotes violence against women.

They’ve rallied around #50dollarsnot50shades and #FiftyShadesIsAbuse, and are pushing the idea that people should donate $50 to women’s shelters instead of buying tickets for the movie.

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Even Jamie Dornan, the actor who plays Christian Grey — the dominant character who introduces Anastasia Steele to his Red Room (that’s what he calls his den of iniquity) — expressed discomfort with Fifty Shades.

“Some of the Red Room stuff was uncomfortable,” Dornan said in an interview with Glamour about scenes with co-star Dakota Johnson. “There were times when Dakota was not wearing much, and I had to do stuff to her that I’d never choose to do to a woman.”