While nobody will own up to being a CRAV member, it is not hard to find sympathisers. Gilbert Foucart, head of the Les Collines du Bourdic cellar in the Gard, said that he understood people were angry that merchants intended to drop prices. "They want to cut them by five euros per hectolitre. If you've got 80,000 hectolitres like me, you stand to lose 400,000 euros," he said.