It’s time for the Bitcoin community to sponsor a NASCAR Sprint Cup Driver.

The bitcoin crowdfunding campaign called Bitcoin23 just launched this morning via popular funding platform Crowdtilt. The campaign will support rookie Sprint Cup driver Alex Bowman and his team, BK Racing, with the goal of fully wrapping the #23 car in a Bitcoin livery for the Labor Day weekend race at Atlanta Motor Speedway. The new campaign is focused on increasing awareness and driving the future growth of Bitcoin.

The time is now for the Bitcoin community to get a chance to see a Bitcoin themed car zoom by at 200mph on one of racing’s largest stages. The driver will be Rookie of the Year contender Alex Bowman. Both him and his NASCAR Sprint Cup team are setting their sights on raising awareness of Bitcoin within the sport. This means raising money to put a Bitcoin themed car on the track, bringing users and bitcoin businesses together to create a one-of-a-kind race car to be featured on a monumental stage, in one of the most popular sports in the world.

Alex Bowman began his career at age 7, driving quarter midget cars in the United States Auto Club (USAC). Alex’s passion was ignited from that point forward, consistently challenging himself and learning everything about racing and mechanical technology. In 2011, Bowman competed in the Pro Cup Series and took 6th place, along with a Rookie of the Year trophy. Shortly after, in 2012, he was a full-time driver in the ARCA Series and won four races that year. Also during that year, Bowman made his debut at the national level and competed in the NASCAR Nationwide Series. His passion for racing and his success throughout his entire career has brought him where he is today, driving the #23 Toyota Camry for BK Racing in the NASCAR Sprint Cup Series.

Bitcoin23 is giving people a chance to get involved in bringing Bitcoin and NASCAR together, and to fund a driver who lives his life at over 200mph. It is a chance to witness history, the first ever Bitcoin car. It is an opportunity to support a very young team with ambitious goals, but little funding. It is also a chance to bring cryptocurrency to the spotlight. Imagine Bitcoin in front of over 80,000 attendees and 4.5 million viewers. We have seen the power of the NASCAR community when the Dogecoin car came on the scene months ago.

Alex Bowman and his team have set a goal of having the #23 Toyota completely funded in time for the race at Atlanta Motor Speedway on Labor Day weekend (Aug. 30 – 31). According to the team, the amount required to completely wrap the car is $100,000, which is because the team only runs in the NASCAR Sprint Cup and not the Nationwide series. This is a small amount in comparison to the larger teams in the Sprint Cup (take a look at the numbers from a larger team). However, there are other options as well: $50,000 will place Bitcoin on the hood, and $25,000 will cover the quarter panel with Bitcoin. The ultimate goal of the campaign is to raise awareness for bitcoin and support a young racing team and driver, and this is our chance to play a part. Bitcoin23 can also bring both users and bitcoin businesses together, by giving both the opportunity to participate in the campaign.

There are a variety of rewards including stickers, T-shirts, signed merchandise, tickets, hot and cold passes, or even the chance to feature your company logo on the car. “A user could even put their face on the car as long as it was approved by NASCAR,” according to a campaign organizer.

Individuals looking to contribute to the campaign can visit Bitcoin23 on Crowdtilt, review the details and take a closer look at contribution rewards. To donate Bitcoin, simply click on “Contribute Now” and follow the link on the right side of the page. Users will then send payment and send an email to Bitcoin23 with their Reward Level and Transaction Identifier (use the Reward Level as the subject line). Once payment has been verified and received, the user will receive a follow up email regarding their chosen reward.

For individuals without Bitcoin, it can be purchased via Coinbase, or they can also contribute with a credit/debit card for a 3 transaction fee. The campaign also supports anonymous transactions for those who wish to contribute anonymously. Scan the QR code, send payment and that’s it.

To contribute to the effort to bring Bitcoin to NASCAR, visit https://bitcoin23.crowdtilt.com/bitcoin23-nascar.

This is an exciting time and opportunity for the Bitcoin community. The success of Bitcoin23 will provide an opportunity to build stronger relationships between users, fans and businesses, throughout each community. There may be some friendly competition between Bitcoin and Dogecoin very soon.