LAS VEGAS—Windows Phone is struggling in the United States. ComScore says it's at around 3 percent market share. But there's apparently one place where it's "doing well" - Cricket.

"Windows OS has been a good seller, and our customers are responding well to them. Cricket has also has success in selling Windows Phones to our customers," Andy Smoak, Cricket's lead over product development told PCMag.com.

Cricket currently offers just two Windows Phones, the Lumia 630 and the Lumia 1320. The petite 630 is running for free without a contract, an amazing deal for a capable smartphone. The 1320, meanwhile, is $179.99 without a contract, impressive for a 6-inch phablet.

"We've had good luck with phablets," Janna Ducich, Cricket's CMO said in an interview at CTIA "Super Mobility Week" here in Las Vegas. "The 1320, again a Nokia device, has done very well."

AT&T's Network, Not AT&T's Rates

Cricket is AT&T's "flanker brand," a way to get people onto AT&T's network who wouldn't otherwise be able to afford it, or who have lousy or no credit. Its 3GB, $50 per month plan competes with promotions like Virgin's $45 2.5GB plan, Verizon's new $60 2GB plan, and MetroPCS's $50, 3GB plan on the T-Mobile network.

"We're really leveraging that flanker brand, the fighter brand. We're really going after value seekers," Ducich said.

Cricket is quickly ramping up its retail presence to take advantage of that huge national network. This week at CTIA, it announced a partnership with GameStop which will put dedicated Cricket counters in nearly 2,800 GameStop stores. GameStop salespeople are being trained to sell Cricket phones this week, Ducich said.

The key with GameStop isn't just distribution, although that's certainly important. Gamestop's "buy/sell/trade ecosystem" will also make it easier to switch to Cricket, Ducich said.

"You can trade in other carriers' phones. You can trade in a MetroPCS phone and get a Cricket phone," Ducich said.

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