He's a Newfoundlander born and bred, and Bruce Moss will protect his hit song until he dies.

So when The Simpsons made him a sweet cash offer to use The Islander a few months back, he balked at it.

He said the song would have been part of Sunday night's episode on Canada that took a dig at Newfoundlanders many considered offside.

"I have no qualms about it," Moss told The St. John's Morning Show. "I'm not sorry I didn't license it. And after what I've been told about this episode, I'm really happy I didn't."

The episode featured a scene with the words "stupid Newfie," followed by character Ralph Wiggum bashing a stuffed seal pup with a club.

Here's the full context of last night's Simpsons episode making fun of Newfoundlanders, does it change anything that they were pointing out that Canadians don't always treat Newfoundlanders well? (Video from CityTV) <a href="https://t.co/4uljG1rXVl">pic.twitter.com/4uljG1rXVl</a> —@PeterCBC

Moss said he was initially interested in the $20,000 US offer when he was told an American client wanted to license his song, but when it was "mentioned it was The Simpsons, that's when the conversation basically ended."

The Islander has become a de facto anthem for Newfoundland since it was first recorded in 1982, with its famous refrain, "I'm a Newfoundlander born and bred and I'll be one till I die."

It's been covered many times and is a crowd pleaser at traditional music concerts, hockey games and more.

No amount of money would entice me to take part in such an offensive production. - Bruce Moss

Moss has spent most of the last 30 years as a plumber in New Brunswick, and never again released anything close to the popularity of The Islander.

Still, he wasn't willing to take a paycheque if it meant insulting his home province.

"No amount of money would entice me to take part in such an offensive production to our culture and our people," he said after watching the segment Tuesday morning.

Moss said he doesn't share the same values as the show, called it "morally bankrupt," and said he hasn't watched it in years.

The offer would have amounted to about $27,000 in Canadian money, but Moss doesn't care.

"You can call me stupid, but I know that I made the right choice."

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