Send this page to someone via email

Video: Lululemon’s founder comes under fire for comments about who wears his brand’s yoga pants. Crystal Goomansingh reports.

UPDATE: November 8 – Chip Wilson has issued a video apology.

Story from November 6:

Lululemon Athletica founder Chip Wilson is facing more controversy after saying that their pants do not work for some women’s bodies on an American TV show.

Wilson made the comment when he and his wife Shannon were interviewed on Bloomberg TV’s “Street Smart” program.

Earlier this week, it was reported the company is facing new complaints about their yoga pants. Some customers are complaining they are pilling after only a few months of wear.

“The thing is women will wear seat belts that do not work, or they will wear a purse that does not work,” said Wilson. “Or quite frankly, some women’s bodies actually do not work for it.”

Story continues below advertisement

When the show host asked if it was more likely the pants will be see-through with some women’s bodies than others, Wilson replied, “Even our small size will fit an extra large. It is really about the rubbing through the thighs, how much pressure is there over a period of time, and how much they use them.”

The comment comes just months after Lululemon pulled their yoga pants from shelves because they were too sheer, costing the company millions of dollars in sales.

In July, the company said customers could still be sporting see-through yoga pants because they’re buying sizes that are too small for them.