Morph-suited ninjas are keeping noisy film fans quiet at one London venue to help enforce better cinema etiquette.

The cinema ninjas are helping clamp down on excessive noise (Picture: Anthony Hunt Photography)

The Prince Charles Cinema in the capital’s Leicester Square is clamping down on inconsiderate filmgoers with the help of a team of ‘cinema ninjas’.

Anyone caught flouting the rules will be targeted by an army of volunteers dressed in black skintight lycra suits, who in return for their time can watch films for free.

The novel idea came from the firm Morphsuits, which helped with the clean-up operation following last year’s London riots.


Co-founder Gregor Lawson, explained: ‘I thought I’d find a cinema and see if we could bring a light-hearted taskforce to the aid of movie fans.’

Volunteers in morphsuits also helped clear up after last year’s London riots (Picture: Morphsuits/Facebook)

Loud popcorn crunching and failing to switch off your mobile phone are just some of the rules which, if broken, can land you in trouble with the Morphsuit squad.



Paul Vickery, head of public relations for the cinema, said the scheme had been a great success so far.

‘The cinema ninjas may sound ludicrous, but they have been a real success in clamping down on those ruining films for everyone else with inconsiderate behaviour,’ he said.

‘Like every cinema, we were irritated and upset by the minority of people running films for everyone else.’

Morphsuit volunteer Catherine Small said the zero-tolerance policy on noise creates a better film-watching environment.

‘The role of a ninja is to help the cinema stop any naughty behaviour,’ she said.

‘We’ve all been there in cinemas when people are throwing popcorn and and getting their phones out.’

She added: ‘It’s all about cinema etiquette and making people have a great experience and hopefully enhance the experience.

‘So if we can stop the people from being naughty then everyone else can enjoy it.

‘We will quietly sneak up on them, obviously not wanting to scare anyone and we’ll give them a little tap and explain why they are doing something wrong.’

VIDEO: Cinema ninjas to silence naughty film-goers