DAVE Reynolds has axed the “Shoey’’ after a group of American business mercenaries trademarked the boot sipping celebration he helped make famous.

“There will be no more ‘Shoeys’ for me,’’ said the Holden Supercars star.

“But there will be heaps of ‘Bootees’. The ‘Shoey’ is dead. But thankfully I just invented the ‘Bootee’. It is just like a Shoey but heaps better.’’

Regarded as one of the inventors of the now global sensation called the “Shoey”, Reynolds has called on Formula 1 ace Daniel Ricciardo and Moto-GP up-and-comer Jack Miller to join him in rear ending an attempt by Formula 1 to cash in on the home grown Australian celebration.

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It was early this week revealed that the commercial arm of Formula One last year trademarked the term “Shoey’’ with the World Intellectually Property Organisation.

“We all need to start calling it the ‘Bootee’,’’ Reynolds said.

“That will ruin their plans to make money out of a home grown celebration come up with by Australians. I’ll get a message out to Dan and Jack tomorrow.’’

Reynolds slammed Formula 1 for attempting to make money out of an Australian born celebration by gaining the exclusive rights to selling “Shoey’’ items including mugs, glasses, bottles, flasks and figurines.

“This is something we used to do back at school in Albury,’’ Reynolds said.

“It has come from a bunch of larakin Aussies having a laugh and they want to make cash out of it. It is not a product but a celebration. No one has the right to own a celebration.’’

Formula 1 was knocked back from an attempt to trademarking the term for use in clothing production with the “Shoey’’ having already been registered by Australian company Mad Hueys.

“I don’t think anyone is happy with what they have done,’’ Reynolds said.

“Personally I am quite annoyed about it. Why can’t they come up with there own ideas?’’

Reynolds is credited for sending the “Shoey’’ global after the V8 larakin drank from his boot during a Supercars podium in 2015.

“Then Jack Miller was doing it in Moto-GP,’’ Reynolds said.

“And then Daniel Ricciardo was doing it in Formula 1. Now everyone is doing it.’’

The sensation even went cross code when the Cronulla Sharks performed the ‘’Shoey’’ after winning the NRL premiership in 2016.

“To be completely fair we probably should have trademarked it back for ourselves in 2015,’’ Reynolds said.

“But really it is not very Australian to do something like that and that is why we didn’t. The ‘Shoey’ is for everyone.’’

Or it was.

“They will be trademarking champagne sprays and high fives next,’’ Reynolds said.

“It is pretty ridiculous when you think about it. We have been doing it for years as Australian and they have seen an opportunity to make money from it.’’

But the ‘Shoey’ will be dead should Reynolds get his way.

“Long live the’ Bootee’,’’ Reynolds said.

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