Hypebot Infiltrates Columbia Records Site With Anti-Label Ad

There are many reasons why corporate and artist sites should not carry advertising. But the most obvious one is that outside ads change the conversation. In one of the few places that a marketer can completely control their message; they’re sharing the stage with outsiders who have a different agenda.

To prove the point, I placed this ad via Google AdWords in rotation yesterday on the front page of the main Columbia Records web site columbiarecords.com:

Major Labels Are Obsolete



R.I.P. or learn and thrive.



Music. Tech. The New Music Business



Hypebot.com

As of this morning for a mere $3.37 in click thru fees, 6417 people visiting Columbia Records flagship site were delivered the message that this company is obsolete. Could that have been worth the share of $3.37 that parent Sony BMG will receive?

Read a Day #3 update here.

Sony BMG Insider Responds



View a snapshot of my Google Adsense account page after the jump

NEWCOMERS: Check out Hypebot’s daily music industry news and commentary here and consider bookmarking the sire or subscribing to our RSS feed or newsletter

CLICK ON IMAGE TO ENLARGE

If you like this story please Digg it.

Read a Day #3 update here.

Share on: