On June 26th, the Gowanus Studio Space hosted the 2nd annual Jell-O Mold competition in Brooklyn, New York. The competition encouraged artists, designers, chefs, and lovers of Jell–O to use gelatin in new and unexpected ways. A company called The Way We See The World won for sculptural/structural integrity with Jelloware – a set of delicious, squishy, colorful glasses.

Jelloware re-imagines the concept of drinking, and imparts a new experience in the way it feels, tastes, smells, moves, and is even disposed of. The cups are made entirely out of agar agar and cast in different flavors, such as lemon-basil, ginger-mint, or rosemary-beet. All are specifically designed to compliment a corresponding drink. Jelloware is meant to be thrown into the grass after it is used, as agar agar is a seaweed extract and actually nurtures the growth of plants.

Designer: The Way We See The World