June Update: Towards Infinity

New Visuals, Tipping, Sharing, Bounty Commenting, Stats, and more

Centians,

I have some big updates to share with you all. We’ve been working hard building new features and poring through all the creative requests we receive each day and we’re excited to release a whole bunch today.

Visual Updates

To start, we’ve updated our visual brand. As Cent continues to evolve, our visual soul continues to match our evolution. I created our previous logo, and loved it at the time, but over the last few months have come to feel that it lacks the versatility that we need to bring Cent to the mainstream. The design of the new logo is a foreshadowing of the announcement of our token model. It’s symbolic of our ultimate form, and that form will only make sense as we release more details.

On a more relatable level, it arose out of holding a few cents in my hand one day. In physical form, cents are small circles, and the idea of circles being a defining element of the brand seems to be increasingly obvious. Circles classically represent the infinite because they have an infinite number of vectors to be drawn from their centerpoint. A big part of our ethos as a company is that we see each human being as representing a small infinity of creative potential, or a small circle. Cent is designed to extract that infinity into something that can be materialized into value for someone else.

The eye is the first circle; the horizon which it forms is the second; and throughout nature this primary figure is repeated without end. It is the highest emblem in the cipher of the world. — Emerson

Logos are always a love/hate thing, so if you don’t immediately love it, just give it some time :)

In addition to the new logo, a few months ago I noticed a font that I instantly fell in love with. It was clear, modern, unique, and soulful. Yet it was easy to read and neutral enough to be versatile. I began to furiously scour the nerdy design corners of the internet to identify it, and eventually discovered it was a typeface called Averta. Averta is ‘αβέρτα’ in Greek — meaning to act or speak openly, bluntly or without moderation, without hiding. It’s perfect for Cent. Openness of expression is a huge aspect of our ethos, and once we tried Averta on for size, we knew we’d found the one.