Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in the Philippines alone, there have been only six men who have been ever charged.

When the creative agency Lemz learned this problem they offered their help to Terre des Hommesand came up with a brilliant solution. Sweetie. This case is a perfect example of how creative agencies could proactively act to solve real life problems.