One thing that makes Zomato different from any other brand in India is its timing of classy posts and replies on Twitter. The food-delivery giant is known for starting its own trends on the micro-blogging sites from time to time. This gives free marketing to Zomato as platforms cover their content giving the company online reach of millions.

What happened recently is a Twitter user tweeted to Zomato about cancelling an order because of sending non-Hindu delivery. “Just cancelled an order on @ZomatoIN they allocated a non hindu rider for my food they said they can’t change rider and can’t refund on cancellation I said you can’t force me to take a delivery I don’t want don’t refund just cancel.” the caption read.

Just cancelled an order on @ZomatoIN they allocated a non hindu rider for my food they said they can't change rider and can't refund on cancellation I said you can't force me to take a delivery I don't want don't refund just cancel — पं अमित शुक्ल (@NaMo_SARKAAR) July 30, 2019

According to Amit Shukla, he didn’t want his food to be delivered by a non-Hindu person he canceled the order and didn’t even take a refund for it.

Zomato gave an epic reply to him “Food doesn’t have a religion. It is a religion.”

Food doesn’t have a religion. It is a religion. https://t.co/H8P5FlAw6y — Zomato India (@ZomatoIN) July 31, 2019

And Zomato’s reply to the man has left everyone praises about the brand. Here are some of them:

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My next 5 orders will be from you ❤️ — Khan Saab (@CanadianSaab) July 31, 2019

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Thanks for taking this stand, Zomato. Giving in to such idiots would only empower them more. — Neel Gudka (@neelgudka13) July 31, 2019

What are your views over this? How should brands act on such incidents? Share your views in the comments section.