You'll have access to the feature this fall, starting with rides to Major League Soccer games in Portland.

The addition bolsters Lyft's efforts to fine-tune pickup and dropoff locations, and reflects a common strategy among ridesharing companies. The more seamless the booking and the more precise the dropoff point, the more likely you might be to use Lyft the next time you're in a hurry to reach a venue instead of hailing an Uber.