It is not what you might think. Although artificial intelligence (AI) is an integral part of our platform, it has not taken over our public relations department yet. It is however responsible for making Eligma a never-before-seen intelligent solution that will transform the way we look at online shopping and commerce in general.

The issue with online shopping

Since the adoption of the exchange of goods nearly 150,000 years ago, there have been numerous advancements and changes in the way we trade. They all serve a singular purpose — to make it more convenient. From different stores of value to introduction of shopping malls, commerce evolved and became easier and faster. Then, in 1979, a breakthrough was achieved — Michael Aldrich introduced the world to electronic shopping. With more milestones, like the launch of the Boston Computer Exchange in 1982 and Amazon.com in 1995, e-commerce became faster and more accessible. In the last two decades, the number and the diversity of online stores exploded. That introduced an unusual problem. Instead of saving time, the abundance of choices is causing consumers to spend more time before completing a purchase. Psychological research shows that making a choice is physically exhausting and that having too many choices can make us less likely to come to a conclusion. What further complicates things is the fact that consumers have to open a new account for every store they want to shop in. The consequence is a growing number of consumers that start looking for an item, but do not buy anything, because they have too much to choose from.

How will Eligma help

Eligma’s AI module will take a plethora of product specifications into account to help consumers quickly and efficiently discover items with a single click. Its discovery feature will be made possible by a large item database with data from online stores worldwide. Our AI will not learn from this database alone. It will also gather data about the consumer’s purchases, shopping habits and previous discoveries and combine them into a profile, which will also include the consumer’s inventory. By combining this data and preferences set by the consumer, it will be able to constantly personalize the discovery process. Consumers will be able to use the alternative discovery function, where Eligma will display items, for which the AI establishes a better fit with the consumer’s habits and needs. If the consumer is unsure of how to search for an item, Eligma’s chatbot will ask him simple questions to better refine his search.

A large percentage of consumers puts the price of the product before a speedy delivery, research shows. Eligma will take advantage of that fact by offering consumers item hunts. What that means is that our AI will conduct its search through a prolonged period. It will keep searching, until all the requirements are met, if that is at all possible.

We are also developing a mobile app that will combine the offline and online worlds of commerce. If consumers find an item they like in a brick-and-mortar store, they can scan its barcode or QR code with their mobile phone. Eligma will recognize the item in its database and search for the best deals locally or internationally according to the preferences set.

So the bottom line is, you cannot buy time, but you will be able to save it with Eligma.

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