Looking to switch to an organic diet, but don't want to break the bank? You're not alone.

Consumer demand for organically produced food is growing, with total U.S. sales in the category rising 11 percent to $43.3 billion last year, according to the Organic Trade Association.

Annie's Homegrown, a California-based company that specializes in affordable organic products, is slated to launch 30 new certified organic products this year, from cereal to soup. However, prices for products can still seem too high for some consumers.

"It's a major concern for people," Kate Brown, founder of organic soup company Boulder Organic, told CNBC. "I think a lot of times it's one of the major mental obstacles for people. They just think it's too expensive [and] out of their reach."



Brown is just one of many chefs and business owners who say you don't have to clean out your wallet to eat clean.



"It's a big misconception," said, Kristina Addington, a vegan chef who won an episode of Food Network's "Cutthroat Kitchen" in 2014. "If you like to cook a lot and you switch to a plant-based lifestyle, it's probably not going to be any more expensive. You will probably be spending the same amount of money, you'll just be buying slightly different things."

Unlike conventional food, organic products are produced without any pesticides or fertilizers, which has traditionally resulted in high costs, Karan Chechi, a research director with TechSci Research consulting firm, said in a statement.

"To curb this concern, global organic food manufacturers are working towards reducing the existing price difference between organic and inorganic food."

Indeed, organic products have become more widely available and don't require shoppers to go to specialty shops. Nearly three out of four conventional grocery stores carry clean products, according to the U.S. Department of Agriculture.

Wal-Mart, Target and Kroger have all begun stocking up on organic food, in a push to rival higher-price grocery chains like Whole Foods Market. And by introducing their own private label brands, retailers are able to sell organic products at an even lower price.