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Aaron Greenberg, GM of Games Marketing at Microsoft, talked to us about a lot of games when we spoke to him at Gamescom, one of which is the upcoming Forza Horizon 4 from Playground Games, something that he and the team seem to have very high hopes for.

"Forza, the franchise, has every year broken previous-year records, so I expect Forza Horizon 4 to be the best-selling Forza we've probably ever launched, and not only delight existing fans but bring in a whole new set of fans we've never seen before," he told us.

"I mean, in many ways Forza Horizon 4 is like an open-world game first and a racing game second, and so that is a great opportunity for us. What we saw with Forza Horizon 3 was that it became one of those you know... the mainstream gamer buys three games in a year, and in Europe it may be FIFA, and then Battlefield or whatever their favourite shooter is, and then what's that third game? And Forza Horizon 3 became that third game and was that game that everybody bought."

"And I think with Horizon 4 the innovation they're doing around integrating the seasons, you know we're adding new cars every single week instead of every month, and then the seasons as you know are also gonna change gameplay [...] and then the detail and visual quality of that game will be something that will be unmatched."

Is Forza Horizon 4 a game that you've got your eye on?