Sixty minutes of what now?

Detroit Red Wings players are sporting T-shirts reading “Sixty minutes of hell,” visual reminders of the mindset they want to have in games.

“It means hard to play against, making it hard for the other team,” Dylan Larkin said. “It’s a good model for us I think because we are capable of doing that with our speed up front and our defense.”

The shirts were the brainchild of coach Jeff Blashill, a variant on former Arkansas basketball coach Nolan Richardson’s ’40 minutes of Hell.'

“We have to be hard to play against on a nightly basis,” Blashill said. “We have to make sure that we’re not a ‘tween-er’ team, we’re not kind of skilled but not winning the skill game and kind of hard but not really hard enough. We have to be miserable to play against every night.

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“That means different things to different people. I have to find what that means to us. But we have to be more miserable to play against. I want teams walking into LCA going, boy, I don’t want to play this game, not this will be an easy one. It’s just kind of a reminder on a daily basis of making sure that we stay really, really miserable to play again.”

The Red Wings are likely in for another losing season, and a third straight playoff absence — so the slogan might mean something different to those watching them.

Contact Helene St. James: hstjames@freepress.com. Follow her on Twitter @helenestjames.