Update 28 July 3:10 GMT+5: Looks like I got the MSRP wrong folks although the dates and everything else was correct. You can check out the more accurate leak for pricing over at Videocardz.com.

Almost a week ago, I told you about the existence of the NVIDIA RTX SUPER series, which is going to launch in a staggered fashion with the RTX 2060 SUPER, RTX 2070 SUPER and RTX 2080 SUPER launching first and the Ti variants (RTX 2070 Ti SUPER and RTX 2080 Ti SUPER) launching later. While the announcement date is a bit hazy right now, I have heard it will happen either on 6/21 or soon after since NVIDIA is currently planning to launch sometime in mid-July. Today, however, I have information regarding the MSRP levels of the new cards as well as the pricing of the old series which has been seeded to AICs (AIBs).

NVIDIA's RTX 2080 SUPER will launch for $799, based on the unlocked, non-OC 2080 Ti chip

The first of the super cards that are going to be announced is the GeForce RTX 2080 SUPER which houses a TU104-450 die. Don't let the TU104 nomenclature fool you though, because this is actually a TU102 die repurposed for lower vRAM and sold without the standard KIT that AIBs have to buy (which includes NVIDIA packaged vRAM and power phases). My source has yet to confirm the core count of these things [opinion] but Igor from Igor's Lab has some good details if you want to see them [/opinion]. The RTX 2080 SUPER graphics card will have an MSRP of $799 USD.

This is the same MSRP level as the old RTX 2080 and considering the cheapest RTX 2080 Ti is almost $200 away, this is a pretty steep price drop (in terms of gaming power per $). Interestingly, however, I did not see any major price cuts in the old series that I was hoping to see which could imply a couple of things I will talk about at the end of the article.

NVIDIA's RTX 2070 SUPER will launch for $599, based on the unlocked, non-OC 2080 chip

The second entry in the SUPER cards lineup is the GeForce RTX 2070 SUPER which features a TU104-410 die (the non-OC chip from the old 2080, unlocked). Once again, I was not able to verify the exact core count [opinion] but I would trust Igor's numbers personally [/opinion]. I do know however that the RTX 2070 SUPER graphics card will have an MSRP of $599 USD. The RTX 2080 is roughly $100 away and this is still a decent price cut in terms of gaming power per $ although the exact value increase will only be confirmed once we have performance numbers.

Like before, I am not seeing a major difference in pricing for the old series and considering this is the exact price of the RTX 2070 OC variant, there is no reason for anyone to go for the overclocked 2070 variant considering this will give much higher performance for the same price.

NVIDIA's RTX 2060 SUPER based on the non-OC 2070 chip will launch for $429

Finally, we have the GeForce RTX 2060 SUPER based on the TU106-410 die (non-OC chip from old 2070, unlocked). Core count was not given to me, see above, yadda yadda. The RTX 2060 SUPER will retail for an MSRP of $429 USD. This is the only card that I was slightly disappointed with because it does not match the MSRP of the original 2060 which retails for $349. Looks like the original 2060 will remain a viable option for gamers even after the SUPER series launch (or until NVIDIA decides to roll out price cuts).

I can't really comment much more on the MSRP except state that this is very close to the standard RTX 2070 MSRP and there would have to be some serious performance advantage to justify the price tag.

My take

Hopefully, NVIDIA will decide to roll out price cuts to the vanilla series and this lineup will start to make a lot more sense. Keep in mind all these cards are going to be shipped to AICs without the obligatory (vRAM + power phase) kit that was there before. This allows AIBs to use superior power phases and vRAM and lower their own cost while increasing performance. Considering all of these chips are unlocked, they will also be able to drive more TDP to these GPUs to push out higher clock rates. It's even possible that AIBs will be able to reduce their own cost enough to actually beat NVIDIA's MSRP - although I wouldn't hold my breath for it.

Here's a breakdown of the pricing levels and the chips in question, all of which I was able to independently verify:

NVIDIA RTX SUPER Series Graphics Cards MSRP