It might not have the most exciting name, but the General Data Protection Regulation, or GDPR, as it’s more commonly known, is going to affect every single person in the UK and Europe. Yes, even you.

So what does it mean? And how come the government's shiny new Data Protection Bill looks exactly the same as GDPR, which is a piece of European legislation? To unravel these mysteries, we're joined this week by Orla Lynskey, Assistant Professor of Law at the London School of Economics, and WIRED's own Matt Burgess.

Looking for more on the new regulation? Here's our guide: What is GDPR?.


Orla's piece, "The Great Data Protection Rebranding Exercise," can be found here.

UpVote is a Wired and Ars Technica UK co-production hosted by Rowland Manthorpe and Kelly Fiveash.

This episode was recorded on Wednesday, August 23.