“When Binance?”

It’s the ever-lingering question that echoes through the chambers of forums and popular cryptocurrency project social channels on a daily basis. What these investors are asking is simple: when will our altcoin be listed on Binance, the world’s most popular cryptocurrency exchange that processes nearly $2 billion in transactions per day?

The outcomes of a Binance listing are significant, but sometimes short-lived, with altcoins often gaining a few times multiple in value within 24 hours. Here are just a few examples from recent listings, most of which promptly gave back a significant portion of their gains:

Skycoin (SKY) | +47% in 24 hours.

ZenCash (ZEN) | +40% in 2 hours.

Augur (REP) | +100% in 24 hours.

Bytecoin (BCN) | +100% in 12 hours.

Groestlcoin (GRS ) | +82% in 24 hours.

Listing on Binance is no simple process, as each project is considered independently. In an interview with Binance CEO Changpeng Zhao last year, he explained what the exchange generally looks for in projects that they review.

“We look for good coins. I know it’s a bit vague, but every coin is different. In general, we like coins with large user base, proven product, and well-known team. It’s all basic stuff. Nothing fancy. It is subjective. We don’t have any hard requirement. As any requirement we say can/will be engineered.”

Zhao further elaborates to state that they don’t like projects with big ICOs, teams that hype too much, or teams that can’t keep their promises.

If a project checks all the boxes, they are then required to pay a fee for listing. Now, this fee is different for each project, and Binance encourages projects to suggest what they believe to be fair market value for listing. According to word of mouth, this amount ranges anywhere from $100,000 to $3,000,000 nowadays. However, Binance does offer a monthly ‘Community Vote’ that enables the coin with the most votes to get listed. A few recent winners were Nano (NANO) and Zilliqa (ZIL), but many are concerned over voter manipulation using bots.

In the spirit of the popular, often desperate phrase that has launched a thousand ships of speculation, here are 5 projects primed for inclusion on Binance.

Ardor (ARDR) | $0.26 | $260M Mkt Cap

Ardor’s team publically announced its application to Binance in February of this year following a community fundraiser. There has been no update since, but its fair to assume that a listing could happen at any moment.

After a successful community fund raiser sponsored by the Ardor / Nxt Group, Jelurida has applied to list #Ardor on Binance Exchange. $ARDR pic.twitter.com/Ri4BPWFCEX — Ardor Nxt Group (@Ardor_Nxt_Group) February 20, 2018

Polymath Network (POLY) | $0.72 | $200M Mkt Cap

Polymath Network, a high-profile project developing a security token platform, checks almost every box required for a listing on Binance. Currently, its available to trade on Bittrex, Upbit, and KuCoin. It would not be surprising to see Binance added to that list in the near future.

Kin (KIN) | $0.00021 | $160M Mkt Cap

Kin, the digital currency attached to the widely popular KIK messaging app, staged one of the most highly touted ICOs in history, raising nearly $100 million in the process. Given that it has the backing of a high-powered, professional team and a devoted community, Kin could very well be listed on Binance at any moment. However, there is some disagreement among the community on when the best timing would be for the listing.

Nexo (NEXO) | $0.19 | $106M Mkt Cap

Nexo enables crypto investors to leverage the value of their digital assets without needing to liquidate holdings. While its current best exchange is HitBTC, the project recently announced that it plans to enable Nexo users to use Binance’s BNB as collateral for loans. Given that the two groups could potentially form a relationship around this news, a listing on Binance is more than possible.

Sia (SC) | $0.016 | $570M Mkt Cap

Siacoin is one of the only top 35 coins not currently listed on Binance. Similar to the NEM team, Sia publicly denounced paying the listing fee and other ‘slimy’ requirements to get onto Binance. However, on March 20, 2018, NEM was listed, so it’s a fair bet that Sia could follow suit once the teams come to an agreement.

Final Take

There is no questioning that the added liquidity and exposure from a listing on the Binance exchange is a huge plus. However, in the current markets, the overall impact is often short-lived and not necessarily worth the nonstop admin badgering that plagues nearly every project social channel. Regardless, the aforementioned coins could very well be primed for the coveted Binance listing.

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Disclaimer: The author(s) of this article may have a position in one or more of the securities mentioned above. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.