Re: 3 graphic requests to follow

From:john@studioem.com To: aaron@hbgary.com Date: 2010-07-26 21:08 Subject: Re: 3 graphic requests to follow

Hi Aaron Attached is the first draft of the social media datasheet. I used the same layout as I have done for Penny so that it will fit into the HB Gary family look and feel. Take a look and let me know when you have some feedback. FYI - I am out of town next week so we should try and wrap this up by Friday. Thanks! John On Jul 26, 2010, at 10:46 AM, Aaron Barr wrote: > Text. > > Can you give me a call when you get a sec. 719.510.8478 > > Information Reconnaissance and Exploitation > > Sixty five percent of Americans use social media services with > nearly half using them more than once per day. Ninety-six percent of > Americans between the ages of 18-35 use at least one social media > service. > > The explosive growth of social media has created a highly effective > channel for the collection and aggregation of personal and > organizational information for the purposes of tailoring content for > users. To Interact in a social media ecosystem requires some > release of personally identifiable information (PII), in fact with > most services the more information you provide the more tailored and > beneficial the experience. In most cases these are legitimate > reasons for providing the information with tangible user benefits, > whether it be to more personalize and localize advertising or > tailored and real-time information delivery that increases personal > productivity. Unfortunately the same methods are being used to > conduct information reconnaissance and exploitation. The most > common current examples are spear-phishing attacks. Future social > media exploitation tactics will likely be applications and service > that provide personal benefit or entertainment, but serving a dual > purpose to collect information that can be used for more insidious > purposes. This marks a new class of exploitation, vehicles directly > targeting people rather than the machines they use, Infoware. > > Consulting > > Not all Social Media services are created equal. In many cases > understanding the proper uses for each of the social media types and > informing organization personnel of best practices and potential > risks can alleviate a lot of confusion and information control > issues. HBGary Federal staff is comprised of social media > technologists, designers and developers as well as cybersecurity and > malware experts to assist your organization in effective use of > social media communications and collaboration tools while > maintaining a manageable security architecture. Our in-depth > knowledge of the possibilities of information exploitation gives us > an effective perspective to inform organizations on the potential > vulnerabilities of social media use, especially in those areas that > might not be obvious such as the aggregated information exposure > through use of multiple social media services across an > organizations staff. > > Training > > As is typical of most areas, technology has moved faster than > security. Currently there are virtually no technologies that help > protect organizations from information exposure across the social > media landscape. Our 1-day training program aims to familiarize > organizations with the social media landscape as well as > complementary technologies that will increase the potential for > information exposure in coming months and years. The course > provides information on effective use of social media both for > personal and professional use and covers the risks of social media > use. There is an interactive section of the course that covers some > information exploitation use cases using current popular social > media services and social reconnaissance techniques, where we > demonstrate the impact both personally and to organizations. The > course ends with some protective measures that can be incorporated > into personal social media use and organizational policies and > directives to limit information exposure, as well we cover some > technologies that can be used to better monitor and block certain > types of information exposure. > > Course Curriculum > > Familiarization > > Effective Use > > Risks > > Use Cases > > Protective Measures > > Information Exposure Monitoring and PenTesting > > In todays content rich social media environment each post, personal > link, or location check-in represents a data point, which because of > the open nature of the environment can be easily collected and > correlated to other data points, whether by company, profession, > association, or location. Because of the volume of information and > the complexity of the potential relationships created it can be > difficult to comprehend the vulnerabilities created by seemingly > innocuous releases of information. What people list on their > professional online profile, friends they associate with on their > personal profiles, messages they post, and places they check in can > tell a significant amount about a person. Aggregated information > collected on individuals associated with a particular company or > organization can tell far more about the organizations internal > operations then they would likely want publically available. HBGary > Federal provides information exposure monitoring services to > identify potential unintended releases of information across an > aggregate of social media services. > > > > On Jul 21, 2010, at 12:51 PM, John Verducci wrote: > >> Hi Aaron, >> >> I have not yet begun to work on your project as I have a couple of >> things ahead in the queue. I do most of my work in the Adobe >> Creative Suite including InDesign. >> >> Thanks >> >> John >> >> >> On Jul 21, 2010, at 8:13 AM, Aaron Barr wrote: >> >>> Hi John, >>> >>> How are the graphics coming? Do you do In-design work? >>> >>> Aaron >>> >>> On Jul 14, 2010, at 7:30 PM, John Verducci wrote: >>> >>>> Thanks Penny. >>>> >>>> Aaron - let me know what you need on these. >>>> >>>> Thanks >>>> >>>> John >>>> >>>> >>>> >>>> On Jul 14, 2010, at 3:56 PM, Penny Leavy-Hoglund wrote: >>>> >>>>> Aaron, you'll have to explain to John what you want, what you >>>>> sent doesn't >>>>> make sense to me >>>>> >>>>> ----- >>>>> ______________________ John Verducci Studio Em Graphic Design 974 Yorkshire Drive Los Altos, California 94024 650.962.9200 Direct 650.961.8801 Fax