With FIFA World Cup less than 100 days away, Nike released it's Magista range of football studs on 6 March 2014.

The brand had released a teaser film featuring Andrés Iniesta, Mario Götze, Thiago Silva, Arda Turan, David Luiz, Christian Eriksen, Viktor Fischer and Mamadou Sakho trying on the boots a week before the release, wherein the identity of the shoe was censored.