Tottenham Hotspur have announced a new five-year partnership with HSBC as its official banking partner in the UK and Hong Kong.

The strategic agreement, which covers both the men’s and women’s teams, will see the financial services company work with the English soccer club to engage with fans through a range of activations, including digital campaigns, while playing a supportive role in the sport-led regeneration of the local area in North London.

The club’s stadium development scheme, for which HSBC will contribute to, aims to support 3,500 jobs as part of efforts by the Tottenham Hotspur Foundation to help enhance the lives of those in the local community through education, employment, health and social inclusion programmes.

Fran Jones, Tottenham Hotspur Head of Partnerships, said: “We have developed a strong relationship with HSBC over a number of years and this new partnership is a natural expansion of this.

“The club is committed to supporting the continued regeneration of Tottenham and we look forward to integrating HSBC into our existing employment and education programmes, as well as creating impactful new initiatives together.”

Jonathan Castleman, HSBC Global Head of Brand Partnerships, added: “The deal provides us with an opportunity to connect with new and existing customers. We’ve always believed that sport has an amazing power to bring people together, promote physical and mental wellbeing and drive inclusion, so we are excited to be working with Tottenham Hotspur.”

The deal sees Tottenham secure another commercial tie-up during the season, having joined a swathe of other Premier League teams to partner with Monster Energy as their official energy drink. That followed news that the club had terminated their multi-million pound deal with 1xBet, following a Sunday Times investigation into the company’s global operations that uncovered a host of violations.

The club are also in the first year of a lucrative decade-long deal agreement with the National Football League (NFL) to host games every season and are reportedly in talks with Amazon over a documentary, which is set to focus partly on their NFL links to broaden the team’s appeal in the US.