In their email after Fyre Festival collapsed, a Fyre Media executive and 11 employees asked McFarland to explain his strategy for the company and expressed concern that he was publicly committing to staging an additional festival in 2018. The employees demanded that Fyre prioritize its app and start a total rebranding of the company. In the message, they also wondered if Comcast's investment was in jeopardy, appearing not to know that the media company had never committed to the funding.