Do you wear a seat belt in the back seat? Wearing a seat belt in the rear seat can reduce the risk of death by 75% in case of an accident. But more than 92% of rear seat passengers don’t buckle up. Fiat wanted to change this habit. They installed a system that offers free Wi-Fi in taxicabs, but it only works if passengers buckle their seat belts. Check it out below.

The campaign won a Clio this year for direct marketing under the ‘Out of Home’ category. The agency is Leo Burnett Tailor Made, Sao Paulo, Brazil. Seen a better pro-safety campaign recently? Share this post and voice your views in the comments below.



