A Back link is like a vote or referal from another website. All links from other sites are not equal. A site with low power, linking to yours, passeds only a few votes, and unless you have hundreds of them, won’t help your rank. Sites with high power pass lots of votes. Just one link, from a high powered site can equal thousands of links from low powered sites. We control a network of HIGH POWERED SITES. In order to rank you high in Google, we point links from these, to your site. If your site has more votes, more power, you get ranked higher. This is why we call it CONTROL!