Want to win a woman’s heart? Islamic State of Iraq and Syria (ISIS) militants may have the answer!

ISIS reportedly appeals to female recruits using creamy Nutella chocolate jars and pictures of kittens, according to CNN.

CNN’s Carol Costello hosted a college professor in a program segment aimed at discussing why women, particularly form the West, join the ranks of ISIS.

As they both shared some insight on some of ISIS' recruitment tactics, Costello claimed that kittens and the popular Italian hazelnut spread are being used to lure women.

“ISIS is talking online about jars of Nutella, pictures of kittens and emojis,” Costello told viewers on Wednesday.

“They want people to believe their life on the battlefield isn’t so different than yours. They actually eat Nutella, and I guess they have pet kittens.”

An on-air banner appearing on the bottom of the screen read: “ISIS lures women with kittens, Nutella,” and was accompanied with a picture of Nutella jars, kittens and emojis.

Costello’s remarks stole the spotlight from the guest in the segment, Nimmi Gowrinathan, who provided a more intellectual perspective on why women join the militant group.

The whole incident sparked a wave of reactions on social media.

No, CNN, women are not joining ISIS because of "kittens and Nutella" http://t.co/v62hyz8IJD — Sugar Hop (@DiorTheBun) February 19, 2015

CNN: Ladies, ISIS Is Coming for You With Kittens, Nutella, Emojis http://t.co/rW6VMBvWW7 Yes, women are THAT simple & easily influenced #SMH — Lucas Witherspoon (@LucasLascivious) February 19, 2015

Last Update: Wednesday, 20 May 2020 KSA 09:44 - GMT 06:44