SM Entertainment held a board of directors meeting on March 10 and announced the appointment of new executives.

Two people will be leading the agency together. Chief executive officer (CEO) Lee Sung Soo joined SM Entertainment in 2005 and has been the head of the producing department, in charge of overseeing music production. He has been a leader in the industry in developing and globalizing music and content production systems.

Chief marketing officer (CMO) Tak Young Joon joined SM Entertainment in 2001 and has been overseeing management operations. He has managed and marketed the lineups of many SM Entertainment artists, helping them grow into global stars.

SM Entertainment is celebrating its 25th anniversary this year and with the appointment of new executives who will lead the agency, they hope to strengthen their core assets and create new advancements in the global content business through innovation.

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