How can Storytelling Strengthen the Family Business?

The Family Business Voice 00:00 / 00:18:54 1X

Storytelling is essential to the intergenerational transfer of knowledge, values and culture. In the context of the family business, these narratives, according to Guillermo Salazar, usually revolve around the founder and adhere to a particular structure – a ‘monomyth’ – that we are all familiar with: think the story of the Buddha, or Jesus.