by Carbie Warbie Smokescreen Fails To Light Up The Internet

This is your government at work, folks! Wasting over a quarter of million dollars on an anti-smoking campaign, targeting the youth market but missing their mark by a million miles. We can only assume it was supposed to go viral, with everyone talking about it, but it has failed on all counts.

It has finally been revealed that the forthcoming Smokescreen Music Festival is NOT a real music festival, but rather a campaign to promote the 'quit smoking' message. It was meant to be targeted specifically to younger Australians, with the announcement made today (April 7), which happens to also be World Health Day.

What do we hard working tax payers get for our money? A dead in the water Facebook page that received only 272 likes. We won't even talk about the two fake band Facebook pages, which only a handful of people have seen. Some lame unfunny YouTube videos and a couple of very bad songs that are painful to listen to, as well as watch. Poor Ella Hooper looking very uncomfortable doing a fake video interview, which is excruciating to sit through.

‪The Coughin' Nails - Very Good Year‬

‪M4-CEMA - Get You Out of My System (Teaser)‬

‪Smokescreen Music Festival Interview With Ella Hooper

Federal Government offers a generous grant of $236,500 from the Department of Health & Aging to Mushroom Marketing PTY LTD for “sponsorship of Smokescreen Music Festival National Tobacco Campaign.” Seems to us that all of that money went up in smoke, just like a pesky little cigarette that they are trying to convince us to stop smoking. The whole campaign was so poorly executed and ill-conceived from the get go.

The complete failure to generate any form of hype with it's initial 17-second video teaser, a street poster campaign, an official website, a Smokescreen app for your mobile phone, fake band logos designed, songs recorded, videos made, actors hired, etc. At the end of the day, we at The Dwarf have got to ask if this quarter of a million of tax funded dollars was really well spent?

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