DEW IT in Downtown Knoxville

Downtown Knoxville celebrates the Knoxville birth of Mountain Dew!

Did you know that the famous soft drink was created right here in our beloved city? Knoxville bottlers and brothers Barney and Ally Hartman concocted the lemon-lime soda to use as a mixer with moonshine. So come celebrate the history of Mountain Dew at the biggest whompin' museum exhibition in Mountain Dew's history at the Museum of East Tennessee History, now through January 20, 2020. Learn all about its Appalachian history, plus explore vintage bottles, original advertisement, and more Dew fun for the whole family.

You didn't think we'd celebrate Mountain Dew's history without a drink did you? Downtown businesses are in on the fun!

From Mountain Dew cocktails and matchas to sundaes, floats, and shakes, you'll find Mountain Dew treats all over Downtown Knoxville. See a selection of treats and merch below!