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When we first learned about UK supermarket, Waitrose, they were just launching their new meat-free menu. Then, we heard about them working hard to completely ditch hard-to-recycle black plastic bags. Not only have they successfully achieved these goals, they even went the extra mile to remove plastic from all their self-branded products. Needless to say, Waitrose, the major British supermarket chain, is a company we support.

Waitrose is preparing to increase its vegan and vegetarian options by sixty perfect as they launch 50 brand new products. The range will be launched on June 4th, and vegan products will be even more accessible and available. Two new products include The Happy Pear and The Vegetarian Butcher.


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The sales of vegetarian food are up 34% from last year according to Kantar UK Insights. For the first time, the supermarket will also have a dedicated vegan section. The vegan range will feature 125 ingredients and ready meals that are for easy cooking and preparation. The goal? To make grocery shopping as easy as possible for vegans.

Chloe Graves, the Waitrose veggie food buyer, said, “Increasing our range builds on the work we did last year to increase choice for our customers in this area. We are working with some fantastic exclusive brands to ensure our shoppers have a really unique selection of food to choose from. With flexitarianism also on the rise, we have made sure we have dishes and ingredients for those looking to opt for a meat-free meal, that was suitable for the whole family to enjoy.”

We can’t wait to see what options they roll out.


Need some help with vegan grocery shopping?

Grocery shopping as a plant-based eater can get a tad intense, but with our guides and tips, it will be easy as elderberry pie! Check out these tips and tricks!

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Shopping at Whole Foods seems like the biggest vegan cliche (other than ‘not getting enough protein’ or ‘eating grass’) but if you’re smart, prepared and willing to cook you should check out How To Shop For A Whole Week At Whole Foods Under $50!


Visit These US-Based All-Vegan Grocery Stores!

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Plant-Based Grocery Go-To List: 50 Whole Foods to Choose From

If you’re at a loss for what to get on your grocery trip, look to this Plant-Based Grocery Go-To List: 50 Whole Foods to Choose From. So, if this doesn’t prove that a whole foods diet is packed with variety, then we don’t know what is!


If you enjoy articles like this and want more, we highly recommend downloading the Food Monster App. For those that don’t have it, it’s a brilliant food app available for both Android and iPhone. It’s a great resource for anyone looking to cut out or reduce allergens like meat, dairy, soy, gluten, eggs, grains, and more find awesome recipes, cooking tips, articles, product recommendations and how-tos. The app shows you how having diet/health/food preferences can be full of delicious abundance rather than restrictions.

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