Moms who are protesting and campaigning to destigmatize breastfeeding in public have a new face supporting their cause: Beyonce. On Saturday, the superstar mom of newborn Blue Ivy was spotted nursing at Sant Ambroeus, a cafe in NYC's West Village. She was dining with her husband Jay-Z, an observer told Us Weekly. Later, she was photographed leaving the restaurant, carrying her 8-week-old in a blue BabyBjorn. And, she has also been spotted holding Blue Ivy close in a leopard print carrier.

Beyonce's move comes in the midst of a national breastfeeding movement. Though a "breast is best" mantra amplifies what the AAP reaffirmed Monday -– that mothers should exclusively breastfeed for six months, and that nursing should be considered a public heath issue rather than a lifestyle choice –- nursing moms don't often get support from the general public. In response, "nurse-ins" have become a widespread form of protest to defend a mother's right to breastfeed whenever and wherever her baby is hungry.

Michelle Hickman was humiliated for breastfeeding at Target and organized demonstrations at multiple retail locations throughout the country. A group of "lactivists", led by Emma Kwasnica, is in a growing battle with Facebook insisting that photos of moms nursing babies should not be removed from the social networking site, though they repeatedly have been. Kwasnica staged a nurse-in in front of Facebook's headquarters in early February. And most recently, mom Nirvana Jennette, says she was forced out of church for breastfeeding her baby -- she was even compared to a stripper by her pastor. Jennette is now planning the "Georgia Statewide Nurse-In" and seeking to establish legislative changes for the state.