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Huge flames and billowing smoke could be seen coming out of a window on the New York landmark where the President has a $100million penthouse apartment, shortly before 6pm.

First responders found a male resident, 67, in critical condition and gave CPR, but he died shortly after arriving at St. Luke’s-Roosevelt Hospital.

He was later identified as Todd Brassner - a prominent art dealer who once filed for bankruptcy for $2.5million and is mentioned in Andy Warhol's autobiography.

Fire crews rushed to the scene to battle the flames as burning debris fell onto the streets below.

Horrified witnesses tweeted: "There is a fire right now in Trump Tower.

(Image: Getty)

(Image: Twitter)

"Was small and then something happened where the size doubled in seconds!"

Videos on social media show licking flames and stunned onlookers watching from the ground.

New York fire crews graded it a Three-Alarm blaze, meaning a minimum of 33 units and 138 firefighters were sent.

Four FDNY firefighters sustained non-life threatening injuries from smoke inhalation and are currently undergoing treatment.

The blaze broke out at around 10.30pm GMT, and 5.50pm local time.

(Image: AFP/Getty)

President Trump, who is not in the building today, has an office in the Tower on the 26th floor and triplex penthouse apartments on floors 66 to 68.

The apartment is hidden behind an entryway gilded in gold and diamonds.

Trump took to Twitter in the aftermath of the blaze to confirm it had been dealt with by emergency services.

He said: "Fire at Trump Tower is out. Very confined (well built building).

"Firemen (and women) did a great job. THANK YOU!"

(Image: AFP/Getty Images)

His son, Eric Trump, also Tweeted his praise, writing: "Thank you to the amazing men and women of the NYFD who extinguished a fire in a residential apartment at Trump Tower.

"The New York fire and police departments are truly some of the most incredible people anywhere!"

There were no forced evacuations, but some people fled the tower as alarms rang out around the building.

FDNY Commissioner Daniel Nigro told a press conference "the apartment was virtually, entirely on fire" when firefighters arrived.

He added: "They were knocking down the fire, they found one occupant.

(Image: Getty)

"He is in critical condition. He has been removed to St. Luke's Hospital."

Emergency services closed 5th avenue for three blocks.

Donald, wife Melania and their son, Barron, are both in Washington, D.C., according to spokesman, Stephanie Grisham.

Brit tourist Jan, 59, from London, was in the Starbucks within Trump Tower with her son when the fire broke out.

She described a "scary" loud noise before alarms started ringing out.

A big fire broke out at Trump Tower back in January injuring two workers and a firefighter.

(Image: Reuters)

The blaze erupted when empty water-storage units caught fire on the roof of the 68-story building.

One firefighter sustained minor injuries when debris fell on him.

Trump Tower serves as the headquarters for The Trump Organization.

Construction on the building began in 1979.

As well as business dealings, the tower is home to many residents, and several of the Trump family.