AUSTIN, Tex. — Attention New Yorkers: Texas wants you. And your guns.

Last week, the day after Gov. Andrew M. Cuomo of New York approved a broad package of gun-control measures that made New York’s tough gun laws even tougher, the Texas attorney general, Greg Abbott, began running Internet advertisements in Manhattan and Albany asking New York gun owners to consider moving to Texas.

The two ads — displayed on news sites and aimed at Web users with Manhattan and Albany ZIP codes — promote the state’s low taxes and gun culture, with one asking, “Is Gov. Cuomo looking to take your guns?” The other reads, “Wanted: Law abiding New York gun owners looking for lower taxes and greater opportunity.”

When clicked on, the ads lead users to a Facebook page where a letter from Mr. Abbott, the state’s chief law enforcement official, promotes Texas’s strong economy and lack of an income tax, allowing transplanted gun owners “to keep more of what you earn and use some of that extra money to buy more ammo.”