Acushnet, the American holding company that owns Titleist and FootJoy, and Scandinavian fashion brand J.Lindeberg, have severed their ambassador agreements with four-time PGA Tour winner Scott Piercy in the first known public consequence for Piercy in the aftermath of two controversial Instagram posts he included in his “story” earlier this week.

One post made reference to far-right conspiracy theory group “QAnon,” which accuses the United States government of orchestrating a massive criminal enterprise, while the other was a meme that mocked the sexuality of former Presidential hopeful Pete Buttigieg, who is openly gay.

Piercy quickly backtracked after he was criticized on social media, and issued an apology.

“Whenever i [sic] post my intent is NEVER to offend,” Piercy said in a follow-up Instagram story post. “I want to apologize if any of my recents [sic] story posts have been offensive. I will do better!”

Apparently, the mea culpa was not enough for Piercy’s public partners.