‘Curious Alice In Wonderland’ are a start-up London based business who sell erotic books and literature, as well as being a community who offer regular book clubs and events for women. The companies ethos and tagline is ‘Curious Women Unleashing Taboos. Open Talk. Friendly Events’



Although designed for a erotic led company it was essential that the logo design target professional, respectable women from the age of 24 onwards, as well as promote a trustworthy quality business with excellent customer service, providing luxury products beautifully wrapped, and delivered on time.



The decision was made to play on the white rabbit theme from the Alice in Wonderland stories. Where does the white rabbit take Curious Alice as she grows into an adult? Continuously, and playfully running ahead throughout her life. A playful, yet elegant font was crafted to compliment the icon. The final logo is presented below.



For more information visit: http://logogeek.co.uk/?portfolio=curious-alice-in-wonderland-logo-design