JOHANNESBURG — Bell Pottinger has become its own worst PR nightmare. Just this month alone, the dodgy UK public relations company has been exposed in the likes of the Financial Times and The Guardian over its role in a dirty ‘white monopoly capital’ campaign in South Africa for the Zuptas. Bell Pottinger, which is now being probed in the UK by PR Association bodies in that country, recently issued a hollow apology to South Africans. That apology, quite frankly, was not enough and South Africans want the company to answer. And the woes continue for Bell Pottinger which has now been put under the spotlight in this BBC Newsnight piece on South Africa’s Gupta scandal. One has to ask, how can a PR firm like Bell Pottinger realistically survive into the future when any credibility it had has been completely destroyed? You can watch the BBC Newsnight feature below… – Gareth van Zyl

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