Tiffany Ap , for CNN Written by

French fashion house Louis Vuitton is bringing the console to your closet in its latest advertising campaign.

The brand's creative director Nicolas Ghesquiere has unveiled the face of its Spring-Summer 2016 campaign and it's none other than Lightning, a character from the hugely successful video game franchise Final Fantasy.

The designer posted video and images of its "Series 4" campaign, created in collaboration with Square Enix, the game's developer, and its main character designer Tetsuya Nomura, on his Instagram account.

Lightning, a pink-haired, samurai sword-wielding heroine, is pictured in the advertisements striking various poses while modeling the brand's latest collection.

Ghesquiere has a well known preoccupation with digital technology. That much was evident in the Spring-Summer 2016 fashion show which was peppered with references to virtual reality, Minecraft, Japanese anime and even Wong Kar-Wai's sci-fi flick 2046.