Technavio identified three emerging trends that are expected to impact the global organic drinks market through 2020: an increase in product innovations, a rise in the number of private-label brands, and organic alcohol.

In the realm of product innovations, many major vendors have employed high pressure processing (HPP) technology, which enables them to preserve drinks for longer without altering nutrition and taste. Private-label organic drink brands are also gaining prominence globally. Grocers have introduced their own brands, such as Kroger's Simple Truth, Supervalu's Wild Harvest, and Aldi's Simply Nature. Other retailers have expanded their portfolio to include premium products and brands in the organic and natural segment. Overall, the number of private-label brands is expected to grow at a combined annual rate of 4 percent and reach a market size of $122 billion by 2018.

Another trend expected to drive market growth is the expansion of organic alcohol. Organic beers and wines are expected to grow at a rate of 24.5 percent from 2013 to 2019. U.S. Department of Agriculture standards require that 95 percent of the ingredients in organic beer are grown without the use of chemicals and pesticides.



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