In its 28th year, the Alternative Hair Show is recognised as the worlds most prestigious annual hairdressing event, hosting leading show teams and inspirational hair artists from all over the globe.

This years show brought a dazzling showcase of mystery and inspiration as the artistic show teams translate the theme: Masquerade. In 2010, the Alternative Hair Show moved to the beautiful and mysterious Masonic Temple in the Freemasons’ Hall in London’s Covent Garden. The venue is the perfect facade for Masquerade and have created an exciting, intimate atmosphere as well as allowing the audience to see every detail of the hair, make up, costume and performance.

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