Stormy Daniels seeks the Truth with new branded perfume

David Pan | USA TODAY

Show Caption Hide Caption Stormy Daniels launches 'gender-neutral' perfume called 'Truth' Just when it seemed things couldn’t get more bizarre, Stormy Daniels is announcing the launch of her new fragrance. Nathan Rousseau Smith has the story.

Getting to the truth is no easy task, Stormy Daniels has found, but not when it comes to perfume.

The porn star has developed a new fragrance with a name that plays off her allegations of an affair with President Trump. It will be called Truth by Stormy Daniels.

“It’s finally here,” the 39-year-old adult-film actress and director, whose real name is Stephanie Clifford, announced on Instagram.

Daniels said she personally chose the name of the fragrance line, according to the website that she’s partnering with for the product, It’s the Bomb. She said it fits her outlook.

“I have reached the point in my life where I know that I am in charge of what I do and who I am,” she says on the website. “I have fully embraced my own truth and now I am sharing that empowering message.”

Daniels started working with it’s the Bomb on Truth perfume through a longtime friend, adult film director Michael Ninn.

More: McDonald's: You buy more from touch-screen kiosks than a person. So expect more kiosks

More: Java jolt! Starbucks raises coffee prices across the U.S.

More: Facebook bug changed 14M users' privacy statuses to public

“We collaborated with a famous director who knows Stormy from way back,” said Suzette Hughes, the CEO of It's the Bomb, when reached for comment. “Stormy saw what we are doing with It’s the Bomb, so she gave him a call to see if we could create something for her.”

The perfume, priced at $64.99, is intended for both men and women.

“It smells different on every person -- men like it as much as women,” Hughes said. With Stormy having a following among lesbian, gay, bisexual and transgender fans, “gender neutral was important to her.”

Daniels became a household name this year with her allegations of having had a sexual relationship with President Donald Trump in 2006, shortly after his wife Melania Trump gave birth to their son Barron.

Last month, Trump acknowledged via his Twitter account that he had paid $130,000 to his lawyer Michael Cohen for having funneled the same amount to Daniels ahead of the 2016 presidential election in exchange for her silence. Trump said he had made the payment to stop what he considered false allegations being made by Daniels about having had an affair with him.