Pizza connoisseurs and longtime marketing geniuses Boston Pizza are back at it again with another majorly viral ad campaign, Adweek reports. This time, they've created an entire little patio ensemble to go with the table that comes inside most pizza boxes, making that little device — which is used to ensure the lid of the pizza box doesn't smash into and destroy your delicious pie — sooo much cuuuuter!!!

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“Patio season is a big deal for Canadians,” senior director of marketing of Boston Pizza Adrian Fuoco told the site. “This was all about creating something fun that was part of our larger patio season initiative. Ultimately, we found a way to bring together the two things we’re passionate about — patios and pizza.”



There are a limited number of patio sets going out from Boston Pizza locations, which is actually a Canadian chain. It's unclear if they intend to extend the campaign given its viral success.

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Rest assured, everything that comes in the set (two chairs and the table) is food-safe, so you can re-assemble the scene on your other favorite meals, or spice up your super sad, Tupperware-clad desk lunch. The possibilities are endless.

Con Poulos

Tess Koman Senior Editor Tess Koman covers breaking (food) news, opinion pieces, and features on larger happenings in the food world.

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