Braun and Drake highlighted 100 Thieves recent round of Series A funding.

The team will use Drake’s involvement to collaborate on upcoming apparel.

The investment follows a trend of fundraising by NA LCS team organizations, including Team SoloMid and Cloud9.

Matt “Nadeshot” Haag’s esports franchise 100 Thieves has added SB Projects founder Scooter Braun and rapper Drake as co-owners, following the completion of a round of Series A funding.

The two join the likes of Cleveland Cavaliers owner Dan Gilbert, who invested in the organization when it was only an apparel brand late last year. Both will serve as strategic advisors, and Braun will join the board of directors for the organization, which competes in the North American League of Legends Championship Series, as well as in Fortnite and the Clash Royale League.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]100 Thieves’ statement added that it has, to date, raised more than $25M in total funding.[/perfectpullquote]

Financial terms of this round of funding were not disclosed, but the company’s statement added that it has to date raised more than $25M in total funding.

While this is Drake’s first dive into esports investment, he’s no stranger to the scene. The Grammy winner is largely credited for assisting Tyler “Ninja” Blevins’ rise as Twitch’s most influential personality. In March, Blevins and Drake set a Twitch record when they played together on Blevins’ stream, reaching a peak concurrent viewership record of 628K.

Drake and 100 Thieves already have a history of collaborating on custom gaming stations that have been traveling with the artist’s current Scorpion tour, and a release added that upcoming apparel collaborations are underway.

“I’ve spent my ten-year career in esports growing the ecosystem and am proud to have Drake and Scooter join as my partners to help take 100 Thieves to new heights. Our top priority is to win world championships, but our ambitions go far beyond competitive gaming,” said Haag said in a release. “With Drake and Scooter’s support, we’re going to build a lasting brand on the back of the content and apparel that our fans have come to love, aggressively expand into more games, scale our apparel business, and build a world-class management team.”

100 Thieves joins Team SoloMid and Cloud9 as NA LCS organizations that have each recently announced notable rounds of investment. Last week, Cloud9 closed a $50M Series B funding round led by Valor Equity Partners.

TSM’s parent company Swift Media raised $37M in July from a number of investors that notably included Golden State Warriors players Stephen Curry and Andre Iguadola, Pro Football Hall of Famer Steve Young, Yahoo co-founder Jerry Yang, and Twitch chief strategy officer Colin Carrier.