Introduction

Hello, hello, Soniq community! Since the release of our website, we haven’t really been active with our updates. Well, we promised full transparency, and we’re here to deliver!

Development

First of all, we’re super ecstatic that we managed to meet the June 1st deadline for our swap platform, as promised. For a brief moment, it looked like we were going to need extra couple of days to test everything and make the whole swap experience smooth and safe, but our development team sat down, worked incredibly hard and managed to meet our promised deadline. We totally promise we didn’t tie them down and fed them nothing but bread and water until the job was done. Pinky swear.

Here’s an in-depth look of what they managed to achieve (we’re proud of you, guys). Beware, though, lotsa boring stuff here for the non-programmer, but I promise it gets more interesting after this list:

User register, login, edit password, password reset, and timestamp of profile creation

Users can add and edit ETH address

Users can join newsletter on register

Emails are validated on user registration

Swap statistics are live and public

FUNK address is generated transparently with unknown private key. Pub key available on request

Swap Platform swagger API specification is up-to-date and public

Database has a live backup

We listen for transactions from blockchain and store them in DB

We have a procedure for database recovery from live backup

We have a procedure for recovery from primary server failure

We send an email on each transaction received

Everything has been deployed to production, tested and polished

We are continuously looking for improvements and fixing bugs when observed

Marketing

I’m afraid that our team of devs aren’t the only rockstars (although we are all envious of their time in the spotlight. Seriously, like, move over already). Our team of marketers managed to launch our name all across the internet and they deserve a round of applause for it! No? Nothing? Well, learn how to code guys, sorry.

Anyway, here’s what this bunch of pros were up to as of recently:

We made a Facebook page campaign in the form of a split-test. Essentially, the goal was to test which approach resonated better with our audience: the serious, more professional tone, or the light-hearted, witty one (can you guess which one was more fun to come up with?) Interestingly enough, the results indicate that both worked equally well on our target audience. Most peculiar, indeed…

The second Facebook page campaign was directed at generating more “Likes’ for the sake of reach extension of our posts and with the goal of strengthening our credibility for our audience, and for you, as our community. We do, in fact, mean business! So far, this campaign has shown excellent results!

We created another Facebook campaign (come on, you didn’t think we’d stop at two, now did you?), this one focusing on people landing on our webpage. The goal here was increased visibility, but, more importantly, getting a better understanding of people who are interested in Soniq, so that we can adapt our future marketing campaigns (we don’t want to spam people who aren’t interested in what we do).

Finally, we reached out to the admins of a number of Facebook groups, asking for permission to post there.

We uploaded our explainer video. It is now officially live on YouTube!

Community Statistics

Don’t you worry, we kept track of you guys, too! And we see that you’ve been busy. Here’s some statistics:

Swap statistics: you can keep track of this on our website

Facebook following growth: over the course of the last week, the number of our Facebook followers has grown by roughly 850. Good stuff!

The Swap Platform

So, the Swap Platform is now fully up and running. I think that we nailed it. What do you guys think? Of course you agree! A round of applause for Soniq!

Oh, and there’s how to use the Swap Platform.

This post

Yeah, so, I kept busy too… you know, in addition to greeting y’all on our Discord and announcing stuff on Telegram Broadcast. Let’s just agree that this post was awesome. Yay me! Clap clap!