The no-nonsense fitness trainer James Smith claims that we're too soft calling people fat, and calls out 'faker' fitness enthusiasts who sell lies. James had to hold back a few F words whilst explaining his ideology, and it proved successful on GMB.

Who Is James Smith?

Dubbed the "Gordon Ramsay of Fitness" for his expletive-filled rants on social media, James Smith has caused quite a stir in the world of fitness. The no-nonsense fitness trainer with an allegiance of nearly 500k Instagram followers, wants to help people lose weight as easy as two words "calorie deficit".

--- advertisement - scroll below ---

James On Good Morning Britain

Appearing on ITV's Good Morning Britain after Pierce Morgan personally requested for him, the British-born Aussie living fitness and health instructor aims to expose industry "fakers", and claims that we're too soft calling people fat stating "we're becoming very soft around this word".



James clearly not one for weight loss excuses explained that he uses the word "fat" not to shame his clients saying "I use the word fat, but I don't go around calling people fat", and "I think we're becoming very soft around this word and I'm pretty sure before Twitter people were fine with using that word" - see GMB video below.

In response to a question from host Susanna Reid saying "I put on half a stone over Christmas, do you think I'm fat?", James sarcastically joked "Well, if you didn't put on half a stone I don't think you did Christmas right". The fitness trainer continued to explain that there's no reason to shame others, and that those considered "overweight" need to be educated in exercise and nutrition.



Speaking nonchalantly he said "We need to tell people why they're fat, more so than just saying it.", continuing "...people seem to think they're fat through bad luck. Unless someone is absorbing calories through the sun, they're over-consuming for the amount they move.".

--- advertisement - scroll below ---

Celebrating Morbid Obesity

With health concerns surrounding obesity on the rise, it was no surprise that Pierce asked whether it was "ok to celebrate morbid obesity". Pierce said "...we've also started to celebrate morbid obesity, we see more morbidly obese models being put on the cover of magazines, and sort of celebrated, that can't be right" for which James replied "well instead of it being a wrong or a right thing, I think society's now just looking to protect everyone, everyone's very protected, whether it's with what type of diet you're on or whatever it is, people are going come and back you up...".

--- advertisement - scroll below ---

More From Tanizzle

Fancy some motivation in your life? We recently wrote an article about how to keep your New Year's resolutions in 2020, the best fitness tips, and the benefits of aloe vera for weight loss.