The image is one part of a new ad campaign to promote Vision Zero, the driving safety initiative that New York City credits with reducing pedestrian fatalities. All the ads show damaged cars and a tormented driver after a crash, with the words, “Was it worth it?”

The details

The campaign’s first billboard was posted in Washington Heights on Friday, just days after a Ford pickup truck hit a mother who was pushing her 3-year-old son in a stroller in another Manhattan neighborhood, near First Avenue and East 116th Street in East Harlem.

The toddler, Bertin DeJesus, was killed. He was the sixth child pedestrian to be killed in 2019, city data showed.

The ads — some will include strollers, others will put the focus on pedestrians and crumpled vehicles — will be posted in various languages throughout the city, and officials said they hoped the reminders would help reduce the number of crashes. Some billboards will show a stroller that has been hit by a vehicle.