Dr. Henry is not alone. Public health officials across Canada have become veritable folk heroes. In Quebec, Dr. Horacio Arruda’s animated face has appeared on loaves of bread, coffee cups, coloring books, windows and tattoo designs. After he announced he planned to spend the weekend inside, baking Portuguese tarts, his local fan club hosted two Facebook live session on “how to bake natas.”

In Calgary, clothing designers hooked up with a local artist to make 1,100 T-shirts featuring the face of Dr. Deena Hinshaw, Alberta’s Chief Medical Officer of Health, and three other newly famous female health officers. They quickly sold out. “She’s someone we trust, because there is no political layer,” said Emma May, a designer on the project who normally makes women’s business attire. “She has no agenda. Her agenda is science.”

The public health doctor as hero phenomenon is not unique to Canada but it’s certainly pronounced here. It’s a particular contrast to the polarized reception Dr. Anthony Fauci has faced across the border. There, the head of the National Institute of Allergy and Infectious Disease has garnered devout fans but also so many public enemies he’s had to beef up his personal security.

I called a few people to get their take on why this was happening.

Josh Greenberg, a professor of communication who focuses on public health at Carleton University in Ottawa, said that Canada’s public health doctors were filling a void created by “preening” celebrities.

“Ordinary people don’t have time for celebrity peacocks when the world is burning,” he said. “There is a void created because there is so much mistrust in politicians, mistrust in traditional institutions like journalism, that we go to these figures who were largely up until now backstage players and we are putting them onstage by making them celebrities,” he said.