The number of Vegans in Britain is booming. Some 542,000 people aged 15 or over – more than one per cent of the population – have adopted a plant-based diet, up from 150,000 in 2006. According to the Vegan Society, the survey proves that veganism is now one of Britain’s “fastest growing lifestyle movements”.

However, it’s really challenging to find good-quality pre-packaged vegan foods in British supermarkets. There’s a big gap in the market here, and you guys can fill it!

Of course, there’s always fruit and veg, but surely it would be a wise move for bigger supermarkets to start stocking a wider range of vegan products, like mock meats, desserts and drinks? Not only will this encourage vegan shoppers to return to mainstream supermarkets in their local areas, it would also encourage more non-vegans to think about making the change.

The way that vegan products are currently spread across stores is challenging for a lots of reasons. Vegan shoppers (and non vegans people looking for a healthier options, lactose intolerant people etc) need to spend a lot longer shopping because they have to look closely at every label and shopper’s miss many products that could be sold to them, particularly if it’s a flying visit. Also it makes vegans reluctant to wander through aisles that contain products that they have no wish for.

The solution?

A vegan aisle in the supermarket! Or even a section would do it!

More and more people are choosing a cruelty-free lifestyle.

Providing a vegan section in the supermarket would:

Make cruelty-free options more accessible to more customers

Give customers greater confidence when choosing products

Reduce the stress of shopping for vegan items

Create a more favourable opinion of big brand supermarkets

So please, big supermarkets, add a vegan shopping section… for people, for the animals and for the planet! (PS: It won’t hurt your profits, either!)