As interest in non-cricket sports gains ground in India, broadcasters and advertisers are looking to maximise their gains.

A report, Rise of Indian Sports Leagues by BARC India breaks down the viewership pie to help understand how the game around sports is changing. While cricket still dominates the Indian sports viewership pie, the contribution of other sports is now over 20 per cent (2016) 80 per cent of the viewership contribution comes from just six properties — Pro Kabaddi League (PKL), Indian Super League (ISL), Rio Olympics 2016, Kabaddi World Cup 2016, ...