We’re not born with pride. We take pride. Pride in celebrating who we were born to be.

Those are the powerful words we at Target want all guests and team members — of every size, color, gender and sexual orientation — to hear as we head into Pride month this week. But let us be clear: to Target, pride doesn’t just start and end in June, it is a year-round commitment. And this year, we’re going all out, supporting Pride parades, events and merchandise — all grounded by one simple but powerful manifesto:

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"We’re making our message loud and clear: Target proudly stands with the LGBT community, both as a team member and team player through all that we do – from our volunteer efforts to our long-standing partnerships with groups like Family Equality Council and Gay, Lesbian & Straight Education Network, to the very products we carry in our stores and online," said Laysha Ward, executive vice president and chief corporate social responsibility officer, Target.

The products Laysha mentioned include everything you and your family need to show and celebrate pride this year. Take a look at Target’s colorful new collection of pride merchandise:

Simply put, there is no shortage of pride to go around. And Target invites you to join in the celebration of being your authentic self, to #TakePride in who you were born to be and to share it with the world.

Pride products are available now in select Target stores and on Target.com. Let us know what you take pride in as an individual by using the hashtag #TakePride on social media. And visit this page to learn more about Target’s diversity and inclusion efforts.