When you enter a plane today you feel like you’re back to the 90's. It doesn’t match the design language of today’s world. The consumer electronics market gave us the expectation that everything should be a clean, modern design. Yet inside airplanes, the design philosophy seems aged. How can we fix that, and how soon can we start innovating?

The reason we get old planes is because of the disconnect between the aircaft manufacturers and the actual airlines. As it stands today, aircraft manufacturers have no incentive to make better planes, because they don’t serve or get feedback from the actual customers who fly on the airplanes. While at the same time, the airlines hear from customers, but have no control over the actual design of the plane, as a result we get a stall in innovation.

This disconnect is what needs to be fixed. Someone needs to disrupt the airline industry, it is over due.

As you can see, not much has changed

There are many different ways that planes could be improved. Two main things need to be taken into consideration: good design, and good catering. When you get inside a plane today you face the ugly compartment handles that are outragously loud to shut, that beige plastic feel that was used on old PC’s, and Wifi seems to be such a challenge, that you mostly give up trying.

Let’s re-imagine what a 21st century airplane would look like if we built it today, with the manufacturer being the actual airline that surves the passengers.