Meet Mr Average: Men spend 11 years in front of the TV and 10,500 hours in the pub

Britain's Mr Average will spend 10,585 hours in the pub, 11 years in front of the TV and learn to cook just four meals in his lifetime.

Research out yesterday claimed the typical British man will sleep with nine partners over a lifetime and waste one month looking for socks.

Mr Average is 5ft 10inches tall, weighs 175lbs (12.5 stone/79.8kgs) and earns £28,270 a year.

Britain's Mr Average: The typical 'hunter male' will spend 11 years of his life in front of the TV and £2,000 online

Each year he will spend £570 a year on designer clothes, £1,144 on beer, more than £2,001 shopping online, £2,189 on gadgets and £417 eating out.

But it seems that modern men are feeling guilty about their lazy lifestyles because they will say sorry 1.9 million times during their lifetime.

When it comes to his behavioural traits in relation to shopping, 70 per cent of men fit the 'hunter' profile, with the average 'hunter' male seeing shopping as a way of collecting belongings that assert wealth, dominance and social status - all of which

were once necessary for survival.

Mr Average v Mrs Average

Mr Average: Says sorry 1.9m times

Can cook four meals (including spaghetti bolognese)



Has four per cent more brain cells Mrs Average: Will spend 8.5 years of her life shopping



Will spend more than £ 43,000 on cosmetics



Has four times as many brain cells connecting the right and left sides of the brain

Although men are increasingly involved in the shopping experience, women are still the main purchasers in most households and tend to do approximately 80 per cent of household shopping.

When it comes to physical traits, the research among 1,000 people by shopping website Kelkoo found men are on average 30 per cent stronger than women, have four per cent more brain cells weighing approximately 100 grammes more and have better distance vision and depth perception.

Men also have a larger lung and heart capacity than women and 3.2 per cent more 'fast twitch' muscle fibres making them more suited to shorter intense sprints.

While the average woman is 5ft four inches tall and weighs 65 kgs, she has four times as many cells connecting the right and left sides of the brain, making her better at problem solving and multi-tasking.

Women also have better night vision and visual memory and are better suited to endurance tasks.



Female traits: Throughout Mrs Average's lifetime she will spend £103 a year on shoes and vacuum 7,300 miles









