Titolo, which has locations in Berne and Zurich, Switzerland, has become of the Internet's most popular sneaker boutiques due to its vast selection and great product photography. Surprisingly enough, the shop is a newcomer to the collaboration scene, with only a couple of projects —​ with Reebok and ASICS, respectively — under its belt. The shop's most recent work, a collab on the Reebok Ventilator, could be its best to date.

It's not easy to make an impact with the Ventilator. Nearly every store under the sun has had its day with the runner, which first released in 1990. But Titolo has found a way with its "Desert Dawn" version.

According to a press release from the retailer, "In the heart of the desert, the skies turn pitch black at night and temperatures may even drop below zero — this all changes at the crack of dawn. Shortly before sunrise, the dark sky glows up while clouds blush a fiery red. Sand dunes emerge slowly from obscurity and we’re preparing for another blistering hot day. From cold to hot in total ventilation. Desert Dawn." That's where the inspiration comes from.

It's seen in the sandy toe box and shades of red on the upper. There's a balance of bright color, restraint, and premium materials, resulting in a solid collaboration in a sea of mediocre projects.

The release date is scheduled for July 25, with an in-store first drop happening in Switzerland and retail price of roughly $170. Expect the rest of the pairs to be allocated to Titolo's website.

