ESPN abruptly canceled a 10-day-old partnership with the controversial sports media outlet Barstool Sports on Monday, apparently after ESPN’s president realized he could not separate his company from Barstool’s toxic reputation.

“Effective immediately, I am canceling Barstool Van Talk,” John Skipper, the ESPN president, wrote in a statement. “While we had approval on the content of the show, I erred in assuming we could distance our efforts from the Barstool site and its content.”

Barstool has gained both popularity and notoriety for its boorish and inflammatory approach to sports coverage. The television show on ESPN was based on Barstool’s “Pardon My Take” podcast.

Featuring podcast hosts Dan Katz and the pseudonymous “PFT Commenter,” the first episode aired on ESPN2 last Wednesday at 1 a.m. ET.