The Madden GIFERATOR is the latest in our Art, Copy & Code series, where we partner with brands and their agencies to create useful and fun experiences, powered by Google technology. We wanted to tap into the growing trend for fans to comment on and interact with games from their phones—plus, we have a weakness for GIFs. The GIFERATOR fuses live NFL game data with a database of Madden images, players, backgrounds and headlines to create relevant memes on the fly.



So this season, when your team delivers those clutch plays, head over to MaddenGIFERATOR.com, choose the perfect image, customize it with your best smack talk, and send it to your fellow fans (if you want to be nice) or your rivals (if you’ve got a wicked streak). Here’s a little inspiration before tonight’s Seahawks vs. Packers standoff:

