ARK: Survival Evolved has increased its price on Steam to ensure retail parity for the upcoming launch. https://t.co/hx1Fad9F5C pic.twitter.com/joAoZNxI41July 5, 2017

If you've been on the fence as to whether or not to purchase Studio Wildcard's dinosaur survival game, you've officially missed your window to get in on Early Access pricing. Ark: Survival Evolved is now $59.99 in the Steam store, "to ensure retail parity" for the game's full launch in August, according to Ark's official twitter account.

Ark, in Early Access since 2015, has been priced at $29.99 on Steam, and has featured a number of sales that have dropped it as low as $10 at times. However, as its Steam page warned: "... the game will be lower priced through Early Access, relative to its final full-version retail price." That full-version price arrived for consoles a few weeks ago, and while we haven't quite at reached the August 8 release date, Ark is now full price on PC as well.

If you bought Ark prior to today, naturally, you don't need to sweat the price increase: you'll own the full game when it leaves Early Access.