Vaping product company Vapoureyes targets beneficiaries when looking for new employees.

Owner Morris Lazootin employs about 15 full-time staff - nine are former beneficiaries.

"I'm a product of the welfare system," Lazootin said. "I came from a low socioeconomic family back in Australia, went to public schools, grew up on welfare, I was on welfare at university."

Lazootin started the company in Australia about six years ago. It sells vape gear, but also manufactures, sells and distributes its own e-liquids - the liquids which go inside vapourisers.

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When he moved to Hawke's Bay from the lucky country two years ago, Lazootin moved the business with him. Vapoureyes now has a warehouse and factory located on the east coast, but it has another another base in Australia too.

Lazootin describes himself as a "dirty liberal", and says it's the decent thing to do to give people a fair go. "It's just about finding people's niches."

JOHN COWPLAND/STUFF Eva was on the benefit for 30 years and now works at Vapoureyes, a company that tries to hire beneficiaries.

The 27-year-old knows what it's like to hate coming into work. He's cleaned toilets, worked in sales, and as a vineyard worker. Now, he's floating the idea of four day work weeks for his staff.

His father, sister, and partner are all involved in the business. They manufacture 12 e-liquids themselves as well as importing and selling hundreds more from the United States. He says the business is making about 1500 orders a day, in both Australia and New Zealand.

Ministry of Social Development regional commissioner Annie Aranui said the business was giving people the chance to improve their lives.

JOHN COWPLAND/STUFF Vapoureyes grows about 15 per cent per month, which is "unreal", company owner Morris Lazootin says.

"These employees are proving their worth, getting an opportunity to use valuable life skills and unlocking their potential."

Eva Butler was on welfare for 30 years, before she got a job with the company in July.

The 56-year-old mother of seven says her life changed when she was employed to clean at the vaping business.

JOHN COWPLAND/STUFF Hard at work at Vapoureyes' Hastings warehouse and factory.

Butler loves her job after three decades out of the workforce. "To be off so long then to come back to the work force, it's meant lots."

Even better is that two of her kids - daughter Teraiwa and son Ngarangi - have now joined her working at the business. The trio take the same car into work, and have lunches together.

JOHN COWPLAND/STUFF All Day Breakfast - a cereal-flavoured vape liquid the company sells.

"When I was younger I used to be out shearing, it was a family thing out there too, we used to work with my mum and dad. It's similar to that, working with my children, being around my family," she said.

"We just all get on like a team, we all work hard, there's a lot of work, we're always busy."