A man struck by a careening bus while walking down a street in the UK has been filmed collectedly rising and walking into a pub.

CCTV taken from outside the Purple Turtle bar shows a double-decker bus speeding around a corner on Gun Street in Reading, before mounting the kerb and hitting pedestrian Simon Smith, 53, on Saturday morning, The Guardian UK reports .

Mr Smith is sent skidding across the pavement as the bus continues on, clipping a shopfront and a street lamp pole, sending debris showering down.

With the perfect embodiment of British wartime motto, “keep calm and carry on”, Mr Smith can then be seen getting to his feet and walking into the doorway of the Purple Turtle, where he appears to wait as passers-by rush over to attend him.

Emergency services were called to the scene, however Mr Smith suffered only scratches and bruises, despite being sent flying about six metres.

The cause of the crash is not known and no arrests have been made. Reading Buses have told the BBC it was investigating what it has called an “awful incident”.

“We are obviously shocked by the incident as well as the very graphic footage that has been shared a number of times,” the company said.

“Thankfully, the pedestrian does not have any major injuries and there were no major injuries to passengers on the bus.”