But Lee went ahead anyway, putting up money from Oaksterdam and another of his groups, marijuana provider S.K. Seymore, LLC, to obtain the 849,000 signatures needed to get on the November 2 ballot, with his donations comprising most of the roughly $1.3 million spent in 2009 on the petition drive.

Lee now has a a team of pros working for him as campaign consultants.

It includes Chris Lehane, the former Bill Clinton communications adviser and press secretary for Al Gore, both as VP and in the 2000 campaign; Dan Newman, whose firm SCN Strategies consults for Sen. Barbara Boxer's (D) reelection campaign and is heading up communications for Level the Playing Field 2010, the independent-expenditure campaign against multimillionaire GOP gubernatorial candidate Meg Whitman; and Doug Linney of The Next Generation, a firm that has worked for state and local candidate campaigns, as well as major issue-advocacy drives and marijuana decriminalization/law-enforcement-prioritization efforts in California.

In short, this will be a legitimate campaign operation. Tax Cannabis is already airing a radio ad in the state's largest and most expensive media markets, L.A. and San Francisco, featuring a former law enforcement official.

"This isn't some...whim of a couple of hippies," said SCN's Dan Newman, who is handling communications for Tax Cannabis. "It's a serious, well crafted, well funded campaign that was put together very carefully and professionally run and hopes to win."

The campaign will do "everything that a winning campaign does," Newman said. That would mean radio ads, TV ads, volunteer and/or robo- phone calls, door-to-door canvasses, and direct mail. Newman would not specifically say which of those Tax Cannabis will do.

Messaging will focus heavily on invoking the support of former law enforcement officials, plus the argument that has driven so much media coverage around this push: estimates that legalizing and taxing marijuana could help California's crippled state budget to the tune of $1 billion, including tax revenue and less spending on law enforcement.

Where will the money come from to fund this campaign? Lee infused it with cash to get the signatures, but according to state financial disclosures, Tax Cannabis has only $32,000 in the bank. The only state-registered opposition group, called "Opposition to the California Marijuana Legalization Initiative (2010)," has not filed disclosure paperwork, so it is unclear how much money Tax Cannabis is up against.

The campaign is reaching out to a broad coalition of donors, Newman said, including an online fundraising operation and traditional political donors.

But the elephant in the room is this: Tax Cannabis has the support of the Drug Policy Alliance, one of several major, national-level drug-policy reform groups. On its board sits liberal super-donor George Soros.