Puma have partnered with music-streaming platform Spotify for the rollout of its Anthem Pack football boots.

The initiative includes exclusive Spotify playlists which are curated by Antoine Griezmann, Romelu Lukaku and Luis Suárez. Each playlist will feature audio clips in which the players discuss how music helps them find their flow on the pitch.

The partnership will also include Crystal Palace F.C. defender Mamadou Sakho ‘Who We Be Talks’ podcast.

“It’s exciting collaborating with industry leaders Spotify, bringing listeners exclusive insights into the lives of PUMA athletes. Sport and culture are intrinsically linked and this partnership celebrates the pivotal role that music plays for footballers, both on and off the pitch,” said Ruth How, Head of Marketing & Communications at PUMA UK, Ireland & Benelux.

Spotify vice president and head of Europe, Middle East and Africa sales Marco Bertozzi said in a release,

“As a global sports brand rooted in culture, Puma is the perfect partner to launch the first brand sponsorship of our original podcast series, Who We Be Talks. This first-to-market collaboration celebrates the strong link between music and sport, while establishing a deep, personalized connection between our engaged, culturally savvy listeners and Puma’s network of global athletes.”