HyperX is the new peripheral sponsor for Sports Academy’s esports center.

Sports Academy offers a wide variety of sports-related services at its Thousand Oaks campus, including a 2,000 square-foot esports facility.

Both companies are targeting a wide range of gamers, from the hardcore to amateur.

Kingston’s gaming division and long-time esports sponsor, HyperX , is becoming the peripheral sponsor for Sports Academy’s esports center in Thousand Oaks, just north of Los Angeles. This sponsorship is “a key part” of HyperX’s “We’re All Gamers” initiative, aimed at engagement with all potential gamers, from casual, to hardcore, to professional.

“HyperX is aligning with partners that are passionate about gaming and inclusive of all gamers,” says HyperX head of corporate strategic alliances, Wendy Lecot. “The collaboration with Sports Academy esports center is a natural extension for HyperX as it represents the convergence of sports and esports and is a positive force for athletes, providing gameplay and training programs for traditional sports athletes, casual gamers and professionals at all skill levels.”

The Sports Academy campus in Thousand Oaks is a mixed-use facility embracing all sporting practices. Dubbing itself “an all-inclusive sports and fitness facility,” Sports Academy is over 96K square feet and has eleven different sporting programs and multiple peripheral services like sports medicine, strengthening and conditioning, and youth programs.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]HyperX’s “We’re All Gamers” initiative is aimed at all players, from casual, to hardcore, to professional.[/perfectpullquote]

Sports Academy’s esports facility, launched last year, offers both hourly play rates and dedicated event space, along with services like coaching, viewing parties, and boot camps. Sports Academy was also named as a partner with US Sports Camps to host some of its Esports Camps, a summer camp program for youth interested in gaming.

The peripheral sponsorship should go well for both companies, giving Sports Academy users a high-quality gaming experience, while giving HyperX yet more reputation among gaming and esports aficionados. This announcement for the gaming brand comes hot off the heels of similar sponsorship agreements with Esports Arena Las Vegas and the NBA 2K League—in the latter, HyperX also sponsors almost half of the teams.