Advertising Skills Certification Test Guru 100%

What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?

a Critical brand identity recall

b Critical brand awareness recall

c Brand franchise

d Default brand inclination

The Research and Planning Department of an advertising firm works collectively with the _____.

a production team

b creative team

c media

d accounts team

In the terminology of advertising, 'Standard Agency Protocol' means:

a How an agency likes to operate

b How an agency likes to communicate

c How an agency likes to be perceived

d How an agency likes to make sales

Where are the Press Kits used as a promotional activity?

a At a press conference

b In bulletin boards

c In radio announcements

d In brochures

The higher the __________of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.

a P score

b S score

c Q score

d M score

When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?

a Wallpaper

b White label

c Brand enforced

d Covert

What does the term 'Buckslip' in direct mail packages mean?

a A slip of paper in credit card bills

b The main copy in the ad

c A copy that points short, concise sales points

d None of the above

________is an ad about an ad.

a Pseudo advertising

b Meta advertising

c Self advertising

d Recursive advertising

What information does a strategic brief contain?

a Current beliefs of the consumers about the products

b Information on the competitor and the appropriate format

c A hypothesis of the strategic actions to be taken

d All of the above

Which of the following is true about infomercials?

a They help to create brand awareness only

b They are targeted to trigger an impulse purchase

c They rely heavily on testimonials

d They help to supplement sales of leading brands

In which kind of advertising is consumer generated content incorporated?

a Involvement marketing

b Affinity marketing

c Communal marketing

d Personal story marketing

What does Pro Bono Work mean in advertising?

a Providing services with minimal charges

b Providing services with a high amount of profit

c Providing services with maximum charges

d Providing services free of cost

What does a campaign mean?

a A series of ads that follow the same strategy or objective

b A series of ads presented to the high tech clients only

c A term used frequently in direct mail packages

d None of the above

The tag line of Domino's Pizza says, "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free."

This Tag line is conveying The _________ of Domino's Pizza.

a Unique selling proposition

b Unique perceived benefit

c Point of difference

An Ad in the Island position of a newspaper is on the editorial page.

a True

b False

Which of the following options refers to last minute advertising?

a Remnant advertising

b Covert advertising

c Public service advertising

d Surrogate advertising

Copywriters are people who read, write and create ______.

a songs

b dialogues

c advertisements

d All of the above

Which words can be seen at the bottom of a Pro Bono ad?

a Ad Caption

b Ad Corporate

c Ad Council

d Ad Community

A showcase of the copywriter's work or collection of sample advertisements is known as.

a brochure

b commercial

c portfolio

d write-up

If people refer to any cola as "Coke", though it may not be a product of Coca-Cola, then it can be said that Coke has captured the__________.

a Brand recall share

b Brand share

c Mind share

d Mind market

The agency that specializes in mail packages, postcards and other mailing items is known as a/an_____.

a interactive agency

b in- house agency

c technical agency

d direct agency

In 1950s, they were known as 'slogans'. What are they now known as?

a Catchphrase

b Marketing line

c Trademark line

d Tagline

A copywriter working for a single client is said to be part of a/an __________.

a interactive agency

b retail agency

c in-house agency

d general agency

In advertising a short, introductory headline above the main headline but in smaller type is called:

a Leading title

b Overline/Eyebrow

c Pre-heading

d Leading headline

What does "spec" mean in advertising?

a t means work that is done for a client without a contract or job order

b It means work that has been produced in the media

c It means work that has been approved by the media

d It means work that has been copied from some source

What does a 'Spot' mean in advertising?

a Radio/Television advertisements

b Fashion advertisements

c Business advertisements

d Consumer durable advertisements.

When you, as a copywriter, deal with websites, kiosks, CD ROMs, SMS marketing, then you become a part of a/an _____.

a health care agency

b retail agency

c interactive agency

d promotional agency

Advertising Skills Certification Test Guru 2020

