SCOTTSDALE, Ariz. (AP) -- The Cactus Bowl is now the Cheez-It Bowl.

The multiyear title sponsorship deal was announced Monday.

The Cheez-It Bowl will be played on Dec. 26 at Chase Field, home of baseball's Arizona Diamondbacks in downtown Phoenix.

"This is a fantastic game that deserves an elite partner, and we achieved that in Cheez-It," said Cheez-It Bowl and Fiesta Bowl organization Executive Director Mike Nealy in a press release.

The Cactus Bowl temporarily moved to Chase Field in 2016 during renovations at Arizona State's Sun Devil Stadium, site of the game from 2006-15. It is expected to remain at Chase Field through at least 2019.

The bowl game between Pac-12 and Big 12 teams has been played in Arizona since 1989 with a variety of title sponsors, including Motel 6, Buffalo Wild Wings and Insight.com.

Kansas State beat UCLA 35-17 in the 2017 game.