A new high-fidelity streaming music service helmed by Jay Z launches Monday. TIDAL was acquired by the rapper last month as part of a $56 million dollar deal with the Scandinavian platform Aspiro.

Full details of the service will be announced on Monday. However, according to TIDAL’s website, it’s “the first music streaming service that combines the best High Fidelity sound quality, High Definition music videos and expertly Curated Editorial.”



Update: The full details of TIDAL have been revealed. Click here for more.

There are two paid subscription options: $19.99 a month for high-fidelity audio, and $9.99 for standard quality audio. TIDAL can be streamed on the web, and downloaded for iOS and Android devices.

Several artists have already thrown their support behind TIDAL, changing their Twitter icons to light blue and tweeting the hashtag #TIDALForAll. Among them, Kanye West, Jack White’s Third Man Records, and Arcade Fire:

Together, we can turn the tide and make music history. Start by turning your profile picture blue. #TIDALforALL — KANYE WEST (@kanyewest) March 30, 2015

Together we can make music history. Show support and make your profile photo blue. Turn the tide. #TIDALforALL — Arcade Fire (@arcadefire) March 30, 2015

TIDAL joins the ranks of an already crowded streaming music market, which includes Spotify, Rdio, Amazon, Pandora, and Neil Young’s high-fidelity PONO digital store. Additionally, Apple is said to be developing its own service with the assistance of Nine Inch Nails frontman Trent Reznor.