Goodyear has announced that it will re-enter European and International sportscar racing with a new range of tyres for the FIA World Endurance Championship (WEC), including the Le Mans 24-hour race.

The FIA World Endurance Championship features long-distance races on four continents with the Le Mans season finale, a race which Goodyear-equipped cars have won on 14 occasions.

Goodyear has chosen sportscar racing for the first step of its World Championship racing comeback as it provides a strong platform for demonstrating tyre technologies on a wide range of different prototype and GT cars.

Motorsport Director, Ben Crawley, explains: “The nature of the races (varying from 4 hours to 24 hours) mean tyre choice and strategy are critical and it provides a motivating challenge for our technology team in our European innovation centres ahead of exploring other racing opportunities for the brand.”

Goodyear has been developing a new range of tyres for Le Mans Prototypes for over a year at their innovation centres in Hanau (Germany) and Colmar-Berg (Luxembourg). The tyres will be developed and manufactured alongside Goodyear’s latest range of Eagle F1 SuperSport tyres for performance and track-day cars, ensuring that the technology and knowledge transfer between the road and race ranges is optimized to benefit the performance of both. The tyres will debut at the start of the 2019/2020 WEC season at Silverstone in August.

This comeback marks the return of the famous brand to global sportscar racing at one of racing’s most iconic venues. With over 250,000 attendees, Le Mans is one of the largest single attendance sporting events in the world. “Motorsport continues to be one of the most popular global sports,” Crawley continued. “It is an ideal platform for us to engage with consumers around the heritage, passion, innovation and technology that make up Goodyear’s story in racing.”

“We will focus on sportscar racing at first, before applying learnings to other categories of racing, which could be within the endurance arena or in other racing series,” added Crawley.

DSC understands that the Dunlop brand will remain in use in the European Le Mans Series in both LMP2 and GTE competition

Goodyear has a proud history in motorsport. In addition to the 14 wins in the Le Mans 24 hours, the last being back in 1997 with the TWR Porsche WSC 95 – Goodyear tires were also used to win 368 Formula One Grand Prix, a record that stands unbeaten. Goodyear also has considerable sportscar racing experience after decades of success in American IMSA racing.