Lovefilm is also rumoured to be developing a similar app for YouView, the BBC-backed internet-connected set-top box, due to go on sale early next year. The IPTV service, which is being positioned by its owners, ITV, Channel 4, Five, TalkTalk, BT and the BBC, as the 'next generation of Freeview', will allow apps and channels to co-exist on the same TV platform.