The AI actually takes the form of a Facebook Messenger bot that asks drinkers a series of questions about the beer. Questions take the form of 1 to 10 ratings, yes or no queries and multiple choice responses. Those answers about taste and preferences are then used to find trends that could be used to improve the final product over time. IntelligentX sees the use of AI as a way to put the drinker in the same room with the brewer making the beer, a physical meeting that's nearly impossible to set up in real life. What's more, the system can collect and analyze data much master than a human can with pencil and paper.

IntelligentX says its beers -- Golden, Amber, Pale and Black -- have changed about 11 times since they were first brewed. That accounts for a year-long trial period during which the company received feedback on each one. If you find yourself in London, you can try them for yourself at Ubrew, a facility where you can make your own beer.