Consumers can expect bumps to features, but the major emphasis for Google needs to be on the ease of the user experience: Apple continues to feel slicker, and even more so thanks to the 4S’s new superfast processor. In fact, it’s the general sense of an intuitive interface that Google will seek to give: that doesn’t mean radical changes, it means a tightening up of all the little details. In essence, Google needs to learn how to make its software feel like it’s more than the sum of its parts. And if it can do that, the march of the Androids could yet take a real bite out of Apple.