A community group concerned about speeding is getting money from city hall to promote the idea of pace cars.

A council committee approved spending $5,700 on the pilot program in Rocky Ridge and Royal Oak on Tuesday.

Volunteers would sign up, put a sticker on their car and pledge to drive no faster than the speed limit and follow all the rules of the road as they head to their destination, whether it be work or to the store.

Ward Sutherland, president of the Rocky Ridge Royal Oak Community Association, said he has volunteers willing to drive at the speed limit in vehicles marked as pace cars, which he hopes will encourage other residents to think about their speed.

"We're not being police. We're not telling anybody else to slow down. It's being an example and nothing else."

Click on the "Listen" button above to hear the Calgary Eyeopener's David Gray speak with Sutherland.

The city funding will pay for stickers and pamphlets to spread awareness about the program.

"Why not? Let's try it," said Mayor Naheed Nenshi on Tuesday. "What I really want to know is what the heck are these stickers going to look like? Because if I see pace car, I think exactly the opposite of 'I should slow down.'"

The pace car program will start this summer and will be evaluated after a few months to see if it has any impact on fast drivers.