As you already know, this is the summer of beef for the Syracuse Orange. Last month, we got into it with the Tennessee Volunteers over emojis. This month, we’re taking the Illinois Fighting Illini to task over this nonsense...

To start:

The typo in the tweet proves that this is indeed an encroachment onto Syracuse’s turf.

“Hail to the Orange” is the first line of Illinois’ alma mater.

WE’RE THE GODDAMN ORANGE.

#BLAMEKEELEY

This isn’t the first time that Illinois has seemingly tried to encroach on something that’s ours. When Nike rolled out the Orange’s new duds back in 2014, we noticed the Illini also received new gear at the same time. Those jerseys, however, looked like something we’d wear. And also didn’t feature a dumb novelty font with lines at a 44-degree angle.

But this latest action is a bridge too far for the schools to continue to coexist.

From a #BRAND perspective, we’ve discussed the issue with our name being the Orange vs. other schools wearing the color orange before. While it’s our name, we’re not associated with it as much as other schools (including Clemson... woof). So maybe instead of all the #BRAND dollars being spent on New York’s College Team stuff, we should’ve gone all-in on the orange color we sort of hinge our entire identity too? (44 aside, of course)

Still, Illinois’ claim to “the Orange” in terms of intellectual property has some merit based on the alma mater. I’d argue that calling yourself the name of another team in your alma mater’s weird. But I digress. We’re not changing our team name. So I guess the only option for Illinois is to change the alma mater. “Hail to the Illini” fits in there if you really want it to.

So that settles it, no? Illinois, get off our turf. The Summer of Beef rolls on -- now with you guys having a new poster AND a new alma mater.