LONDON (Reuters) - A spate of big deals by financial services companies in Europe could earn investment banks an estimated $332 million in advisory fees, with Goldman Sachs GS.N set to take the lion's share of the pot.

A green traffic light is seen next to the logo of Germany's largest business bank, Deutsche Bank in Frankfurt, Germany, October 27, 2016. REUTERS/Kai Pfaffenbach

In the past two days, Standard Life SL.L revealed plans to buy Aberdeen Asset Management ADN.L and Deutsche Bank DBKGn.DE said it would raise 8 billion euros ($8.48 billion) from investors, potentially generating a big payday for investment banks working on those transactions.

Earlier, British bank Shawbrook Group SHAW.L said it had received a $1 billion bid from two private equity firms.

Goldman Sachs, which secured a major role in all three deals, has pocketed the highest fees from investment banking in the first two months of 2017 and pushing usual top dog JPMorgan JPM.N into third place.

The U.S. bank could earn between $18 and $24 million for advising Standard Life while an additional $13 to $18 million could come from its advisory work with Shawbrook, according to estimates from Freeman Consulting.

Aberdeen's corporate brokers, JPMorgan and Credit Suisse CSGN.S, which advised the Scottish asset manager on its sale, could share proceeds of between $23 and 30 million.

But the biggest boost to investment banks’ fees will come from Deutsche Bank’s 8 billion euro share sale which could pay advisers up to 260 million euros, according to Freeman Consulting, based on underwriting fees of between 2 and 3.25 percent of the total raised.

Goldman Sachs is one of eight banks underwriting Deutsche's the rights issue alongside Credit Suisse, Barclays BARC.L, BNP Paribas BNPP.PA, Commerzbank CBKG.DE, HSBC HSBA.L, Morgan Stanley MS.N and UniCredit CRDI.MI.

The German bank will also pay more fees to a pool of banks underwriting the public offering of part of its asset management business, estimated at between 2.75 and 3.5 percent of the amount of money raised, according to Freeman.

Appetite for big takeovers and fundraising deals in the financial services industry remains strong even if some have run up against regulatory and political hurdles.

The long-awaited 29 billion euro merger of the London Stock Exchange LSE.L with German rival Deutsche Boerse DB1Gn.DE was expected to pay a combined $184 million in advisory fees. But this deal is hanging by a thread after LSE turned down demands from European antitrust regulators to sell a trading platform in Italy.

Since the start of the year, nearly $10 billion of financial services takeover deals have been announced in Europe, the Middle East and Africa (EMEA), with Britain accounting for almost half of the value, according to Thomson Reuters data.

Equity capital markets deals across EMEA have almost doubled since the start of the year, with $36.7 billion of equity fundraisings since January compared with $21.3 billion in the same period last year.

Italy’s biggest bank UniCredit, which tapped investors in February, is expected to pay about $450 million to Goldman Sachs and other banks who worked on its 13 billion euro share sale, according to Freeman Consulting.