An analytics company tracked Facebook referrals to 20-plus websites and then figured out the Facebook-driven share of unique visitors. For example, “Almost 80 percent of unique visitors to hyperpartisan news pages Occupy Democrats and American News came from Facebook, according to Jumpshot. Both of these websites have Facebook followings in the seven figures, and both have had several run-ins with the fact-checkers. American News, for one, peddled a Megyn Kelly hoax that fooled Facebook’s Trending section — even several weeks after it was exposed as a fake.”

$25 million for a “never-quite” enterprise

Notes on the mainstream’s pursuit of millennials:

“Last week, we told you that Casey Neistat was saying goodbye to his hugely popular daily vlog. Today, we found out what he’s planning to do next. Neistat’s new home will be the cable news network CNN, which just acquired the 11-person team behind Neistat’s never-quite-took-off mobile video sharing app Beme for a reported $25 million.” (PetaPixel)

“Beme itself will be going away, but the team behind it, led by Neistat, will be launching a new video brand under the CNN umbrella. CNN is banking on Neistat’s street cred to entice millennials to tune in, and is reportedly giving the YouTube star and his team free creative rein to achieve just that.”

A serial killer picked by the Packers

Sports Illustrated’s new True Crime longform feature may well entice Hollywood agents with Interstate Killer. It’s a terrific effort by L. Jon Wertheim on Randall Woodfield, a player picked in the 1974 draft by the Green Bay Packers who wound up as a serial killer in the Pacific Northwest, perhaps responsible for several dozen grisly murders. (S.I.)

A previous Packers hierarchy comes off poorly, essentially as uncaring, uninterested and (like many peers at the time) not utilizing now pro forma background checks that would have smelled something bad. But was football to blame?

“If anything, football was a temporary source of salvation, delaying Woodfield’s horrific behavior. Survey the timeline and it’s easy to make the case that football, beyond being a driving motivation for him, was also a distraction from a primal instinct that had, perhaps always, churned within. Only when football was no longer part of his life did he take a truly dark turn.”

A Turkey of a question

Here’s one you’ve missed on cable TV political shows: “Why does President Erdogan admire Belarus?” (Al-Monitor) In sum, he’s said to sympathize with Belarus since he feels its boss has also been unjustly attacked by the West and the press as a dictator.

Lede of the day

“The Oxford English Dictionary is a two-sided Kandinsky, a rare double image of grinding scholarship and popular acclaim. Unavoidably, perhaps, it is more widely esteemed than used. But somehow it has enough cachet that Mel Gibson is producing and starring in a movie about its first chief editor, James Murray, and one of its more eccentric early contributors, an American Civil War veteran named W. C. Minor, who mailed in citations from where he lived, an asylum for the criminally insane.” (The Weekly Standard)

The morning babble

Fox & Friends says the Ohio State attacker “may have been motivated by terror” but, well, we didn’t know the motive yet. But some alleged expert urges that students sit near aisles and know where exits are (thanks). CNN’s New Day beckoned its fave usual suspect counterterrorism experts.