TV networks have rejected a telemovie starring Rachel Griffiths as Australia's first female prime minister because "everyone hates Julia Gillard; no one is remotely interested in her".

That's the view of one major broadcaster, according to producer Richard Keddie.

Australia's first female prime minister, Julia Gillard, isn't enough to get TV networks interested. Credit:Nic Walker

In an exclusive TV Tonight report, Keddie said he would re-work the project as a cinema release.