Bob Marley’s youngest son, along with business partner Ocean Grown Extracts, has created a poetic metaphor and multi-million dollar business model in one.

Damian Marley has announced that he, in partnership with Ocean Grown Extracts, is converting a former 77,000 square foot California State prison into a cannabis grow space that will cultivate medical marijuana for state dispensaries.

“Many people sacrificed so much for the herb over the years who got locked up,” says Marley, 38, noting the poetic justice of turning a prison that once housed non-violent drug offenders into a cannabis cultivation facility. “If this [venture]helps people and it’s used for medicinal purposes and inspires people, it’s a success.”

– Read the entire article at Billboard.