Coinciding with the release of Taylor Swift's Reputation album, the pop star will open a pop-up shop in New York City this Sunday that will precede the debut of her Taylor Swift NOW series The Making of a Song via AT&T.

At the store fans can buy Reputation merch and experience her “Look What You Made Me Do” music video in person by getting an up-close look at her outfits and taking a photo on the throne from the set.

On Monday, AT&T will premiere the Taylor Swift NOW series for its AT&T video customers on DirecTV and U-Verse.

In one of the first episodes, detailing the making of “Call It What You Want," fans will get a glimpse into how much fun Taylor has in the studio with producer Jack Antonoff.

The Reputation pop-up will be at 11 Fulton Street from Sunday to Thursday.