I need to catch you up on some things that have happened behind the scenes in golf since the start of the year. The big PGA Merchandise Show that brings together the industry every January had a different vibe this year. Since the economic downturn in 2008, golf people have simply hunkered down and waited for the bounce back that has never come. We thought it was Clinton's 1990s, but it turned out to be Japan's malaise. This January, for the first time, we felt a realization that the game needs to change fundamentally or follow the baby-boomer generation into the grave.