Major League Baseball Should Have an Asian Heritage Month

And They Should Hire a White Guy (Me) to Design It

Major League Baseball has held a Hispanic Heritage Month every season for the past several years, and during that time many teams in the league trot out special edition jerseys with their team name rendered in Spanish.

Several teams take this occasion as a chance to have a bit of fun with their branding and create some really great jerseys while conversely, most teams simply opt to add “los” to the front of their normal team jersey and call it a day. Sure, I’m slightly offended at their slight display of cultural insensitivity. But as a designer, I’m even more offended at their incredibly lazy design sensibilities.

The great Milwaukee Brewers as the ‘Cerveceros’ and the New York Mets as the “The Mets”

Since this program is such a fantastic way to reach new Hispanic fans, I think it’s time Major League Baseball start taking a similar approach to court the Asian fanbase that are just as energetic about the game as those in Latin America. Which is why I propose a new heritage program that celebrates the legacy of players and fans from Japan, Korea, Taiwan, and China…

Asian Heritage Month

Teams will wear jerseys with their usual home or road scripts rendered in one of three languages — Japanese, Korean, or Chinese — depending on either their roster or fan demographics. For instance, San Francisco has a very large Chinese population, so it might make sense for them to wear this: