Hong Kong (CNN Business) The Chinese city of Dalian has selected a new design for a logo aimed at promoting tourism. One problem: It looks an awful lot like Disney's.

The Dalian Culture and Tourism Bureau last week unveiled the winner of a competition to design its new logo, complimenting the "use of a few strokes" to "vividly" showcase the city's characteristics.

But Chinese internet users were quick to point out that the design strongly resembles the corporate logo used by Disney, which operates theme parks in China and counts the country among its most important markets.

The design drew accusations of plagiarism on social media, and the hashtag "Dalian city logo" was trending on China's Twitter-like Weibo platform. The design of the letter "D" and the swoop above the "i" drew particular attention.

The design chosen in Dalian (left) and the logo of Disney's Shanghai resort (right).

"Isn't it ridiculous that the tourism management bureau has never seen the Disney logo?" One user asked on Weibo . "Do we need an investigation? This is apparently a copyright issue," another said.

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