LG announced a storage and memory update to its V30 phone earlier this year at Mobile World Congress, and only now are we getting an idea of what the device might cost in the US. B&H has listed the 128GB version of the V30S ThinQ for $929.99. We don’t yet have pricing for the 256GB version. We’ve reached out to LG for confirmation, but the company did confirm the price with CNET. The original V30 Plus with 128GB of storage cost $912 in the US.

The V30S ThinQ features the exact same hardware as the V30. The only difference between the two devices is more memory (4GB to 6GB) and larger storage options (a choice between 64GB or 128GB of storage to 128GB or 256GB). The phone also ships with LG’s new AI Cam, which is supposed to identify objects in a photo and optimize it for a given scene. Those features are coming to older V30 phones, however, and should be rolling out soon. Verizon devices already appear to have received it.

Basically, you’re paying a little extra for more memory and a newer device. On top of that, LG just announced another new phone with those same AI Cam features: the LG G7 ThinQ. We don’t have pricing on it yet, but that’s a lot of phones with a lot of similar features around, presumably, the same price point. I don’t get what LG is doing.