The Great British Bake Off is facing a possible Ofcom probe following complaints about Tuesday night’s episode – but it’s nothing to do with the plethora of phallic bread creations that featured on the show.


Viewers were drawing attention to Noel Fielding hiding in a fridge, branding it as “irresponsible” when children are watching.

The skit in question saw all six feet of Fielding clamber into a fridge, which Sandi Toksvig then playfully shut to trap him in.

It sparked outrage on social media and has so far prompted 24 complaints to Ofcom. The regulator is currently considering whether to investigate further.

My daughter loves to watch Bake Off. I've just had to explain why she should never climb in a fridge. Can't believe it got aired! #GBBO ? — Richard Townend (@Mr_RichTech) September 14, 2017

#GBBO Great British Bake Off – Noel Fielding hiding and being shut in a fridge by Sandi Toksvig. Great message to all the kids watching. — Wayne Martin (@waynem207) September 12, 2017

@Channel4 #GBBO not watching again absolutely disgusted with contestant innuendos an stupidity of fridge hiding. no longer family friendly?? — ~~KERNOWTALAY ~~ (@kernowtalay) September 13, 2017

Children have accidentally died playing inside fridges & freezers. What was @Channel4 thinking of putting #GBBO presenter in a fridge? — Calum Polwart (@ShinyBlackShoe) September 12, 2017

Well done @channel4 – showing a man hiding in a fridge. Children have died doing that. Not funny. #GBBO — BennettsFieldBunny (@BennettsField) September 12, 2017

The last time Ofcom considered investigating Bake Off was after the infamous 2014 Bingate incident, for which the watchdog received 800 complaints.


Bingate saw baker Ian Watters chucking away his Baked Alaska after discovering it had melted – with viewers accusing fellow contestant Diana Beard of sabotaging the pudding by removing it from a freezer.