Taken directly from BRCC's website @ http://blog.blackriflecoffee.com/evan-hafer-controversy-black-rifle-coffee/

Q: Some critics have connected your branding and imagery, specifically the Silencer Smooth coffee blend, to those of the Nazi movement. Is there any truth to those allegations?

A: Evan Hafer: Well, considering the fact that my COO and I are both Jewish, I have a huge issue with people who compare us to or accuse us of being Nazis. It proves just how crazy some people are, and how far they are willing to reach in order to criticize a company they don’t like. They are literally willing to call a Jew a Nazi in order to get traffic to their blog article, or gain more Twitter followers. It seems that many in our country these days will automatically default to accusing people of being a Nazi, or being a racist, misogynist, or… the list goes on. I don’t think we’ve earned or deserve to be compared to Nazis by any stretch of the imagination.