4. Competitor Citations

Another great way to build citations is by looking at where your competitors are getting their citations from; in many cases, they may be getting listed in new sources you're not listed on where it makes sense for you to get added.



You can find your competitors' citations by following these methods:



1. Search in Google for your competitors' business name + location; Use something like LinkGopher to extract all of the places your competitors are listed on. You can de-dupe this list to find a list of new sources to get listed on.



2. Google your competitor's telephone number / address / website domain name and put their site as a negative keyword (-site:competitorswebsite.com) to see where these show up other than their site.



3. Reverse image search their original images (like their logo, online mascot or promotional material) using either Google Image Reverse Search or TinyEye to see sites they're on.



4. You can also use tools like Ahrefs or Backlink Watch to find backlinks to their site.



