Category and trade marketing director Craig Clarkson said: “Eric Cantona is without doubt one of the most recognisable Frenchmen in the world, so this will give fantastic stand out and huge demand for these limited edition packs.

“With this year’s sporting events fast approaching, the iconic, illustrated design on the packs will help retailers attract shoppers with eye catching displays in order to maximise beer sales over the summer.”

Source: Hieneken