What they lack is marketing traction.

The Billikens have yet to sell out the 10,600-seat Chaifetz Arena in any of 11 home dates. They should do so against Virginia Commonwealth Feb. 15, against Dayton March 5 and perhaps next Wednesday against Richmond. But so far this season, the glistening "Jewel of Midtown" has served as a setting for mere games rather than events.

The place throbbed last season when the Bills destroyed Butler and VCU. It (almost) drowned out New Mexico coach Steve Alford’s profane New Year’s Eve rant that earned him two technical fouls and ejection. Students rushed the court after the Butler win.

This season has yet to produce a home win against a ranked foe. The Billikens’ in-league opponents are 6-18 in league. After reaching the round of 32 in a second straight NCAA Tournament, taking down St. Bonaventure in January probably loses its fizz to fans.

The Bills have product. They merely need to find a way to package it for the masses. Students are enthusiastic and have represented, according to the athletics department. SLU needs to extend the buzz beyond its campus perimeter.

Everyone knows offense sells. Fans love the trey. They thrill to windmill dunks. They embrace constant transition. SLU offers a sampling of some but not a great deal of any.