Runs.com is decentralised blockchain based eCommerce platform built on digital trust.Runs.com is different from other existing eCommerce platforms. Here the fundamental transformation made here is to move from Electronic Commerce to Experience Commerce. The aspect of commerce that connects to a buyer as a whole i.e. practical and emotional considerations is what is termed as Experience Commerce here. Runs.com bring out the experiences associated with products through its Experience Keeping units(XKUs). Unique identification code fro each of the experiences over this platform is termed as XKU. RUNS.com is backed by Beast Capital, PanaMax Capital, Columbia Angel Group.

RUNS platform consists of buying/selling/auctioning of XKUs and validating XKUs and merchants e.g. validation of a merchant’s profile from a story, source or sustainability perspective and other means of enhancing experience and engagement with merchants). The currency of transaction on the RUNS platform will be RUNS Tokens.RUNS Token users will be able to participate in all the above mentioned activities, while non RUNS Token users (members in countries where token purchases are highly regulated) can only buy on the platform through fiat currency. Once regulation is favourable to the purchase of utility tokens in any country, members from that country would have to compulsorily use RUNS Tokens to transact on the RUNS platform.

The launch in established markets provide greater opportunities for positive network effects and feedback loops where more members in the RUNS Platform will attract more brands and more brands will attract more members.No transformation is instantaneous and therefore RUNS evolve across two transformative phases — Pre-Decentralization phase and Post-Decentralization phase. The platform’s features and functions are closely aligned to the objectives of the two phases and will eventually culminate in establishing Digital Trust.

Most of the traditional eCommerce platforms indulge to the practical considerations of buyer behavior only, but very few of them are connected to emotional component of buyer behavior. Consumers are changing from a commodity level to an aspirational level where the price isn’t everything. Consumers now seek more information about the products or services that they purchase. RUNS is decentralization of eCommerce platform and creation of memorable experiences for consumers on a marketplace that is based on ‘Digital Trust’ across all interactions.

RUNS transforms traditional eCommerce in two ways. Firstly it is transformed to a Decentralized Platform built on Digital Trust (Facilitator) from Centralized Monopolies (Intermediary) and secondly, to a Experience from Electronic i.e. XKU(Experience Keeping Unit) from SKU(Stock Keeping Unit).

RUNS will have two “agents of change” that will enable it to deliver on this transformation i.e. Blockchain Technology and XKUs. Blockchain will deliver on establishing digital trust and decentralization while XKUs (Experience Keeping units) will replace products or SKUs(Stock Keeping Unit).The shift in marketing from loyalty to experiences makes it extremely difficult and expensive for brands to scale up this part of their operations. The ability to engage users and customers through experiences provides a cost-effective for brands across the globe to participate in the RUNS platform. The target market for RUNS begins with Cricket, Cinema and Coffee, a clear case of early market enablers.

Initially, RUNS is a platform that is integrating with any existing brand, both online or offline, that seeks to engage its users or customers with a more relevant approach of offering experiences listed as XKUs. Through this, RUNS will be able to drive the adoption of XKUs. As the members and brands reach a critical mass for decentralization, RUNS would start arriving at its vision of being a Decentralized eCommerce Platform. It will operate as a permission-less, public Block-chain that consists of immutable ledger entries and records related to XKUs with the RUNS Tokens as its native cryptocurrency. Anyone will be able to buy and sell XKUs with Digital Trust enabled by the Block-chain.