The watch is undeniably an essential part of one’s wardrobe, with the modern renaissance man able to deftly mix and match different watches to different outfits for different occasions. However, not everybody is able to own several watches due to the prohibitive costs — this is where the Covair, a modular watch platform incorporating interchangeable straps and a watch face, steps in. From the outset, the Covair was designed for speed in changing its aesthetic components, as opposed to the burdensome, traditional process of changing watch straps, never mind changing the entire face. By way of clips on the straps and magnets on the back of the watch face, the wearer can quickly and easily switch between the two watch faces and three straps (leather, steel and fabric) available upon the launch of the Covair. Now funding on Kickstarter, the Covair envisions a whole market of interchangeable options in the future — with a dive watch with rotating bezel insert, a vintage watch face, and a fitness-tracking smartwatch insert to follow.