Joining Jason today is Greg Sommer, CEO & Founder of Sandstone Diagnostics, Inc., a consumer wellness company that creates gadgets and develops resources to help people monitor health. Greg’s latest is dontcookyourballs.com, dedicated to male fertility testing and education — specifically, bringing it to the privacy and convenience of your home. It’s a fascinating discussion about the future of healthcare and home diagnostics, how Greg developed the project, working with the FDA, the cost of innovating in this space, how the consumer is taking control of his/her health and all that implies, Jason’s day at a fertility clinic — and much more. (Read Greg’s post about his health/fertility experiment here.)

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