The truest measure of pricing in daily fantasy sports is the rake, or the percentage of entry fees paid by players that the operators keep from each contest. For players, there a handful of factors that go into measuring value for money: the rake, the quality of completion, the number of winners per contest, the size of the prizes, and so on. So even if the companies raised the rake, winning players might not see the service as more expensive if there were more players and bigger prize pools. Or rakes could stay flat, but competition could get stiffer.