Target pledged to raise the minimum by 2020 to $15 hourly. A union coalition representing Disney workers also is aiming for that figure in ongoing negotiations — saying it represents a "living wage" that would also help boost the economy by sparking more consumer spending. Disney is proposing up to a 2.5 percent salary increase for current employees in its next deal with union workers, while freezing the starting minimum wage at $10 an hour for new workers. Disney says that with overtime and premium pay, its average salary is about $13.34 an hour.