KNOXVILLE, Tenn. – The University of Tennessee announced on Friday that they would be implementing alcohol sales at Neyland Stadium for football games. The first game the Vols will be starting their alcohol sales program will be against none other than BYU on Saturday, September 7th.

The Vols have a home game a week before the matchup against BYU, but the Vols Athletic Department wants to use the opportunity against Georgia State the week prior on August 31st as an educational opportunity to explain the new alcohol rules at Neyland.

With BYU being the No. 1 Stone-Cold Sober school for the last 22 years, social media has had some fun with the announcement that Tennessee will be debuting alcohol sales against the Cougars.

Tennessee is going to start selling beer against….BYU. https://t.co/1loXm6Ehka — Reese Becker (@ReeseBecker) August 16, 2019

Beer for BYU!! GO VOLS pic.twitter.com/yQRZTdxKSt — Tennessean Pharoah (@akachrissmith) August 16, 2019

Tennessee to sell beer in Neyland Stadium this year. Pray for BYU. — Eidson (@DaltonEidson) August 16, 2019

This feels a little bit like trolling to me…of all games to start selling beer at Neyland Stadium, they choose the BYU game? https://t.co/ez5qenFavP — Constance Bailey (@CBBailey88) August 16, 2019

Tennessee Athletic Director and former head football coach Phillip Fulmer made the announcement of alcohol sales at Neyland, “The game day experience at Neyland Stadium is historic and unrivaled, and I’m confident these new concessions options will aid our continued efforts to enhance that experience for Tennessee fans and visitors throughout the stadium.”

September 7th will mark the first-ever meeting between BYU and Tennessee. The game will kick off at 5 p.m. (MDT) and will be televised on ESPN. The BYU radio broadcast can be heard on KSL Newsradio.

Mitch Harper is a BYU Insider for KSLsports.com and host of the Cougar Tracks Podcast and Cougar Sports Saturday (Saturday from 12-3 pm) on KSL Newsradio. Follow him on Twitter: @Mitch_Harper.