IDubbbzTV takes on Ricegum in a new Content Cop video. Is there a clear winner?

IDubbbzTV, a popular satire channel on youtube, has released a new video in his Content Cop series. Content Cop videos by iDubbbzTV(AKA iDubbbz or Ian) are the epitome of logical, yet humorous, takedown videos. The success of the series can be linked to iDubbbz unique style of comedy that melds anti-political correctness, factual evidence and shock humor. These videos are so popular that they basically ended the career of a youtuber known as Leafy. It was only a matter of time before a video was released on another large youtuber.

On September 18, 2016 Ricegum published a video message for iDubbbz asking for a Content Cop on him. Speculations made by RiceGum about the video included insults about appearances, bullying and other topics. Little did RiceGum know he was about to take a hard hit from iDubbbzTV.

Using the format of the seven deadly sins, iDubbbz attacked RiceGum for his jokes about a rape victim, throwing someone’s phone, recording someone without their knowledge, and his unwillingness to credit his ghost writer, amongst other things. The Content Cop was perfectly ended with a diss track from iDubbbz. Youtubers such as H3H3Productions, Jacksfilms, and Pewdiepie made appearances in the diss track to further show the amount of people who dislike RiceGum. The use of these youtubers in the video could be one of many factors that caused the video to go viral.

Four days later RiceGum released his official response video. Attempts to undermine iDubbbz’s criticism included an insensitive use of the rape victim. He invited her to his house to apologize once again, an apology that seemed obviously acted out, and then had her dance on a pole while he shot dollar bills at her. Three days later the official diss track against iDubbbzTv, called "Frick The Police," was up for the public. Using "gay" as the main insult in the track, RiceGum slammed iDubbbzTV for being obsessed with him.

IDubbbzTV was quick to respond with another video called Content Deputy, a series whose job is to respond to the response of the Content Cop. This is only the second Content Deputy, the first being against Leafy. Does iDubbbzTV think he effected RiceGum’s career like he did Leafy’s? Content Deputy was used after the Leafy response, but not after the first seven Content Cop videos. Leafy was the only channel almost completely destroyed by the videos which is one reason a Content Deputy was made.

A popular news youtuber, Philip DeFranco, thinks that neither one lost. Looking at it from a numbers perspective he found that while RiceGum was losing subscribers, he was actually gaining money because he published five separate videos on the topic versus iDubbbzTV’s three videos on the subject. However, iDubbbz was also doing well because he gained over 500,000 new subscribers due to this series of videos.

Maybe neither youtuber won, maybe one did, or maybe no one did. The only thing certain is that both youtubers are now able to capitalize on this drama.