The 100 Million Project began as a way to illuminate the challenges that need to be addressed if disengaged voters are to be enticed to the polls.

Though they make up a large portion of our population, these Americans receive little-to-no attention in national political conversations, and remain a mystery to many institutions. As organizations seek to reach and motivate the disengaged electorate, information from this project should help inform their work.

The 100 Million Project helps dispel outdated assumptions about non-voters. These are our fellow citizens, and they come from every walk of life. But there are some factors that unite them, which we examine in this report. By bringing to life this diverse group and their views on politics, the study acts as a clarion call to energize a new generation of engaged citizens — and ensure all citizens have a voice in our democracy.

Read our latest survey of College Students, Voting and COVID-19 Election

Read our follow up article on Medium.