In my next sit down with an SEM expert, I spoke with Greg Gifford from Wikimotive. Greg has been in the local SEO space since its infancy and has a specialty not just in local SEO but automotive SEO. Greg is super active on Twitter @GregGifford, sharing nuggets of information at conferences and throughout his normal work day.

In my talk with Greg, we focused mostly on how there are huge opportunities for local businesses when it comes to features in Google Maps including Google Posts and Google Q&A. We also touched a bit on the giant search ads in the automotive space.

(Don’t miss: SMX East’s full-day track on local search for multi-location businesses)

Here is the video:

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