The survey looked at how people in 16 countries have reacted to the Brexit vote, including Belgium, France, Britain, Germany, Hungary, Italy, Poland, Spain, Sweden and seven non-European countries (Canada, US, Japan, Russia, India, Australia and South Africa).

Of those with reservations about buying British goods, Italy had the highest score - with 43% saying they were less likely to do so now.

However, Ipsos Mori emphasised that there is no sign of a concerted boycott of Britain or British goods.

Bobby Duffy, managing director of the Ipsos Mori Social Research Institute, said: “The UK’s vote to leave the EU was a shock across the continent and beyond, and this survey shows it’s still something that many are coming to terms with.

“The terms of the UK’s exit, and how the economy performs as it goes it alone will be watched incredibly carefully across the EU and beyond. The UK will fight for a deal that suits them – but they’ll also have to watch public opinion across the EU, as it could have a direct impact on the UK economy. There seems to be little sign of outright antagonism from the EU public, but a minority already say they may avoid British goods and visits to the country.


“Divorce is hard, and the UK already has a reputation as an awkward partner – a backlash among the public in the EU is the last thing the UK economy can afford.”

The 12,525 interviews were conducted between June 24 and July 28.