Tim Cook: Apple Is “Doubling Down” on Siri (Video)

Is Siri up to Apple’s standards?

Some would argue that it isn’t, and that the speech-recognition personal assistant that’s built into the iPhone 4S was released before it was really ready.

Apple CEO Tim Cook disagrees. But during an interview at D10 Tuesday night, he said Apple is working hard to improve it.

“Siri is one of the most popular features of iPhone 4S,” Cook said. “But there’s more that it can do, and we have a lot of people working on this. And I think you will be really pleased with some of the things you’re going to see over the coming months. We have some cool ideas about what Siri can do. We have a lot going on on this. … Sure, it can be broader, and so forth, but we see unbelievable potential here. We’re doubling down on it.”

Full D10 Conference Coverage