Activision CEO Bobby Kotick has said the company is "very good at being inspired" by trends in the industry, like the growing popularity of the battle royale genre.

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During an investor call, Kotick voiced his admiration for Fortnite for "attracting new gamers of all ages and genders." He later added that "when we see people innovate in an interesting and impactful way, we are very quick to figure out how to capture inspiration from innovation."When we see things that appeal to our audiences, we are very good at being inspired by those."Last month, reports surfaced that Call of Duty: Black Ops 4 wouldn't have a traditional single-player campaign though would feature a battle royale mode We'll have to see if Activision has been inspired to add a battle royale mode in Black Ops 4 when it launches for PlayStation 4, Xbox One, and PC worldwide on October 12.

Shabana is a freelance writer who enjoys JRPGs, wine, and not finishing games. Follow her on Twitter and Instagram