A new program that helps people living with Crohn's and colitis find washrooms was launched in Calgary Thursday.

Participating businesses will have a sign on their door that reads 'Go Here,' indicating their bathroom is free to use, no questions asked.

Bathroom emergencies are rare occurrence for most people but a daily struggle for those with Crohn's disease.

Nearly 44 per cent of people with the disease have reported a washroom accident outside their home, according to president and CEO of Crohn's and Colitis Canada Mina Mawani.

"The need to be near a washroom limits family activities, running errands, and simple outings with friends," says Mawani.

The Go Here program also offers an app that shows the nearest washroom.

Mayor Naheed Nenshi says this is about having an inclusive society.

"It's being welcoming to people who want to use the facilities that already exist, but it makes a huge difference," said Nenshi.

Other cities across Canada plan to to join the program soon.