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Plus poker and stock trading, obviously.

They think that their work, which includes messing around with hypnosis and sensory deprivation, will improve a person's cognitive abilities and unlock the brain's "potential." It feels like a cult with a 21st-century twist, although some of that may be intentional, because the same showman tactics that help you develop a YouTube following are great for convincing people to pack up their lives and live with you in a converted retirement home.

"We do this in our main documentary, Science Finds God, and everything from the title to the way it is stylized is done in a strategic way to reach as many people as possible. While it's nonsensical to portray valuing critical thinking as something that is potentially psychologically damaging, presenting it as an almost arcane and dangerous brain-hack got a lot more people interested."

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Here's what they said a regular day looks like: "Everyone is sort of doing their own thing to try to maximize the impact we can have, so it's a continuously morphing phenomenon here and it really depends on who you ask when it comes to what a typical day looks like. For me, I'm right now fully into production of our next video on YouTube, and Athene spends a lot of time livestreaming and being part of brainstorming whenever people want his input."

That sounds a little weird, sure, but it all follows pretty logically. And then ...