Following a report in July that Apple was planning on adding a new FX Now channel to Apple TV within 12 months, today the channel has officially arrived for users in the US. Like the FX Now app that was already available on iOS devices via an app for iPhone and iPad, the channel offers on-demand video streaming with content from the FX, FXX, and FXM networks.

Previous reports indicated that FXNOW also planned to make its new Simpsons World service, which offers on-demand content from The Simpsons TV show, through the Apple TV channel when it launches this fall. For now, the channel offers a selection of full episodes, clips and movies from FX.

The FXNOW channel is available for Apple TV users starting today and requires users to authenticate a cable subscription to access the content. Currently AT&T U-Verse, Bright House, Comcast Xfinity, Cox, Time Warner Cable, and several smaller cable companies are supported.

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