Representatives of Caitlyn Jenner reportedly negotiated her ESPYs award in exchange for PR plugs in her upcoming TV series and threatened to pull out of her 20/20 interview.

Reports have emerged that Jenner’s team approached ESPN with the idea that she win the Arthur Ashe Courage Award just as details were being finalized for her 20/20 interview with Diane Sawyer on ABC.

ABC and ESPN are both owned by Disney, and ABC aired Wednesday's awards ceremony.

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Caitlyn Jenner (right) accepts the Arthur Ashe Courage Award from former professional soccer player Abby Wambach onstage during The 2015 ESPYS at Microsoft Theater in Los Angeles, California

‘It was a brilliant move because the executives at ESPN loved the idea, and immediately began making sure it got done,’ a source familiar with the negotiations told RadarOnline.

The talks hit a stumbling block, and Jenner’s agents were reportedly prepared to pull out of the interview with Sawyer.

‘It was ironed out, and ABC owns one of the biggest stories of the year.’

The build up to Jenner accepting the award will be featured in her upcoming reality show, “I am Cait”, generating a great deal of publicity for both ESPN and the awards.

Representatives of Jenner reportedly demanded she receive the award in exchange for PR plugs and the interview with Diane Sawyer

However, there is some dispute as to the timeline of the negotiations.

The Sawyer interview took place in April, and ESPYs producer Maura Mandt has told Sports Illustrated that the final decision was not reached until May after consultation with the Ashe Foundation.

ESPN has come under fire on social media for choosing Jenner for the prestigious award, with some claiming there are more worthy recipients.

One name that surfaced was the late Lauren Hill, the former Division III women's college basketball player. She raised $1.5 million for cancer research before succumbing to the disease.