No, it isn't a misprint. But Enterprise Rent-A-Car is certainly not offering the service that appeared in its advert in the Pembrokeshire Herald.

The ad was sabotaged, obviously, but it wasn't spotted before publication. The paper's publishers want the police to investigate in order to discover how it happened and who was responsible.

The Herald, launched on 5 July by the Milford Haven-based MegaGroup Pembrokeshire, has apologised to readers. Other adverts in the 19 July issue were also tampered with, although less sensationally.

HoldTheFrontPage reports that publisher Tom Sinclair told readers: "The extra copy contained language that was inappropriate for a family newspaper like ours.

"I would like to make it absolutely clear that the adverts were altered without the knowledge of our advertisers or this newspaper."