The first brand that comes to mind when one hears design is SONY. How many a times has Vaio turned heads in public. There is no doubt that Vaio notebooks aren't doing so well in th PC business due to a number of reasons but the quality and design makes them a very personal thing. I do feel that when I buy a product it reflects my personality as an individual like it's a part of me and this is what I get from a Sony Vaio notebook. The problem is that the competition has a better product on the spec sheet. If Vaio notebooks are priced competitively and offer a good bang for the buck I believe Vaio can be a successful brand. Please Sony don't sell this brand instead give it a new beginning.