Brendan Eich, the former CEO controversial Mozilla and creator of JavaScript has been busy for a long time in a fairly ambitious project.

Well, it’s called Brave and is a new web browser with design flat, minimalist shades and focused on privacy, which promises to make a difference as to how we see internet advertising, making us participate in receive extra bitcoins by simply see selected advertising hands of the company while browsing, advertising will not be invasive as other web browsers and it will be much lighter.

Brave require advertisers to adapt to their new advertising model, so show that this would be a browser that breaks with established patterns in how users consume advertising when browsing

Brave as many other web browser is based on Chromium, offering comparable to the performance of its other competitors, according to benchmarks and testing HTML5, according to the report gHacks. Also incorporating blocking features for third-party cookies, floating windows and enabling HTTPS on any web page we visit.

Its main objective is to reduce the load time by removing advertising to replace it with their own advertising previously selected. This would mean that in a nutshell, advertisers pay for a certain number of impressions and this will be distributed among those involved in this new scheme.

How “CNBC” looks on Chrome vs Brave. (Without new adverts inserted)

In future plans Brave is also that users pay regularly if they want to block ads in the browser, 5% benefiting those responsible and the remaining percentage advertisers. While ad blocking is available free on the preliminary version, Brave aims to change in the future, in addition to allowing the user to be more specific on what websites block ads and only pay for a granular option.

For users verify your identity with your email and phone number is mandatory step if they want to receive their funds, while advertisers will have to do some additional steps. If users don’t demand payment, it will be delivered to advertisers, as a donation to the most-visited websites. Payment will be made in bitcoins.

How “Business Insider” looks on Chrome vs Brave. (Without new adverts inserted)



Future plans Brave users would pay daily if they want to block ads in the browser and 5% benefiting those responsible and the remaining 95% for advertisers. Brave also allow the user to be more specific on the websites where you want to block ads and only pay for it, which is fair enough for everyone.

Image | Business Insider

Source | Engadget

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