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Amazon is doing its bit to stop people using Kodi and other media players to watch pirated video content.

The online retailer has updated its policy to ban the sale of products that "promote, suggest the facilitation of, or actively enable" unauthorised access to copyrighted material.

While Amazon has never explicitly permitted the sale of copyright-infringing devices, they are not hard to find on its website.

The new policy suggests that the company is taking a tougher stance against sellers who use its platform to distribute these products.

(Image: Kodi)

"It is your responsibility to source and sell products that do not promote, promise the facilitation of, or actively enable the infringement of or unauthorized access to digital media or other protected content," Amazon's policy states.

"If you sell these products, we may immediately suspend or terminate your selling privileges and destroy inventory in our fulfillment centers without reimbursement.

"In addition, if we determine that your account has been used to engage in fraud or other illegal activity, remittances and payments may be withheld or forfeited."

(Image: Handout)

The move comes in the midst of a major crackdown on the sale of fully-loaded Kodi boxes and other pirate media players.

Last week, the Premier League launched it "largest ever" anti-piracy campaign, which will see Sky, BT, TalkTalk and Virgin Media blocking entire servers that host illegal streams of live football matches.

The Federation Against Software Theft, the Intellectual Property Office and National Trading Standards are also making concerted efforts to block the sale of illegal TV set-top devices in the UK.

Several people have been arrested and some fined and even jailed for selling these boxes.

While the Kodi media player itself is not illegal, many people are selling Kodi devices pre-loaded with third party plug-ins and add-ons that allow users to stream pirated content to their TV.

Selling these "fully loaded" TV set-top devices is a breach of the Copyright, Designs and Patent Act 1988.

According to a recent survey commissioned by the security firm Irdeto, one in ten Brits who admit to watching pirated content say they use a Kodi box to do so .