Why do events like TEDTalks, Creative Mornings, SXSW, or THIS ONE occur? Here are a few reasons why they are essential to your everyday work.

1. Learning is deeper through experience

Sure, you can read about interesting people and ideas, but real growth takes place with hands on learning. Reading about an innovative product is not the same as picking it up, turning it around, and talking to it’s creator. Learning from a person is also much easier when the environment fosters such a community. When it could normally seem awkward to reach out to someone and ask them a million questions about what they are doing, these events are tailored specifically for that.

2. Relationships are Currency

We don’t mean that you can put a dollar value on a relationship. This simply means that goals are accomplished much more successfully when there is a group of caring individuals involved to offer advice, resources, and support. Christopher Wink explains this in his recent article:

“There aren’t a lot of acts in this world that have real value, but I believe introducing two people (or organizations) who become friends or do great work or have impact together is something communities too often undervalue.”

3. Sharing is inspirational

A story can most definitely inspire a listener, but it can also inspire the teller! When a person tell’s the story of their work, it keeps them in tune with what is in the next chapter. It catalyzes action toward their next goal, and holds them accountable to follow through on their promises.

4. Collaboration is exponentially beneficial

A single idea is great, but when that idea has been thrashed about by several like minded individuals, it is even more likely to succeed. One key component to this is different points of view. Another is that with more people comes a wider network of resources that an idea might need to start.

5. The Unusual is Refreshing

Beautiful things come from stepping out of the ordinary. Embracing the new and exciting will lead you to all sorts of interesting people and projects. No matter what your profession, this is a great opportunity to learn about something different!