Savage Garden’s “Truly Madly Deeply” and Justin Bieber’s “Love Yourself” are, respectively, the cause of, and solution to, some uncomfortable family situations in Spotify’s amusing new ads, created in-house and rolling out in the U.K. to promote the service’s family plan.

Biscuit’s Matt Devine directed the two spots, which certainly take the music streaming service in a more suggestive direction. As one YouTube commenter asks, “Why are all these Spotify ads so sexual?” Adds another: “Just saw this on TV with my mum in the room so fkn awkward.”



CREDITS

Client: Spotify

Agency: In-house

Production: Biscuit Filmworks

Director: Matt Devine

Managing Director: Shawn Lacy

Executive Producer: Rick Jarjoura

Heads Of Production: Rachel Glaub & Mercedes Allen-Saria

Director of Photography: Adam Marsden

Production Designer: Jay Pooley

Editorial: Cosmo Street

Post Producer: Anne Lai

Editor: Dave Otte Client: SpotifyAgency: In-houseProduction: Biscuit FilmworksDirector: Matt DevineManaging Director: Shawn LacyExecutive Producer: Rick JarjouraHeads Of Production: Rachel Glaub & Mercedes Allen-SariaDirector of Photography: Adam MarsdenProduction Designer: Jay PooleyEditorial: Cosmo StreetPost Producer: Anne LaiEditor: Dave Otte