Deciding that you're ready to go exclusive with your trainers is one of the great rites of male passage. Some men realise early on that it will be a pair of Adidas Stan Smiths or the like for their feet forever or nothing at all, while others will flirt with random high-tops for years before settling down and committing themselves.

Personally, I was pretty promiscuous sneaker-wise for far too long - toying with whatever caught my eye at the time until a few years ago I picked up a pair of brilliant yellow Onitsuka Tigers on Abbot Kinney in LA and my heart was captured forever. Sneaker love at first sight, you might say.

And with its new collaboration with J Crew to create two exclusive limited-edition colourways (classic gravel and shadow grey) of the Colorado 85 - one of the world's first trail-running shoes that is celebrating its 30th anniversary - you have the perfect excuse to join the love-in.

Onitsuka Tiger is one of the oldest Japanese shoe footwear brands, having been founded in 1949 by an ex-army officer who hoped to raise the self-esteem of Japanese youth through athletics. It quickly gained a reputation with the cognescenti through its popularity with marathon runners and the brand was launched in America in the Sixties.

In the Seventies it merged with two other Japanese companies to form ASICS (the acronym stands for "Anima Sana in Corpore Sano" or "A Healthy Soul in a Healthy Body") although Onitsuka Tiger is still sold under its original name. So let the love begin.

£95. Available now online and at J Crew, 38 Lamb's Conduit Street, London WC1.