The presidential box at the Santiago Bernabéu hosted the presentation of the sponsorship agreement between Real Madrid and Telefónica, as the brand has now become the connecting partner for the club for the rest of this season and the next. The event was attended by Florentino Pérez, president of Real Madrid C.F.; José Mª Álvarez-Pallete, president of Telefónica, and the football and basketball first team squads.



Florentino Pérez highlighted the importance of the agreement: “Telefónica and Real Madrid have sealed an important deal today that is founded on faith and loyalty. Telefónica, one of the most prestigious companies worldwide, will be a great ally and technological partner. Together we will be stronger as we conquer the future. This deal looks to strengthen our ambitions for today and tomorrow. Millions of our club's fans will be connected with the day-to-day workings of the club and the players”.



“Telefónica is one of the most prestigious telecoms companies in the world, they are striving to be leaders and strengthen the name of Spain as one of quality. This deal is an honor because Telefónica share many of our values and will help us to keep projecting the image of Real Madrid around the world. Both companies have the indestructible commitment to the search for perfection”.



Emotion

“Welcome to the Santiago Bernabéu, a place where emotions and feelings come to life. Here, what matter is the ball, passion and dedication. After winning the Club World Cup and UEFA Super Cup, us madridistas are excited to tackle what lies ahead”.