News Briefs for September 19, 2019

•Champagne Salon has unveiled its latest vintage offering, Salon 2008. Sourced from Le Mesnil-sur-Oger and made in Salon’s signature Blanc de Blancs style, the new vintage is bottled exclusively in magnum. Salon is imported in the U.S. by Vineyard Brands, which also handles sister label Champagne Delamotte. Both Salon and Delamotte are owned by Laurent-Perrier.

•Barefoot is extending its range with a new trio of Fruit Moscatos. The three flavors—Apple, Peach, and Strawberry—double the Gallo brand’s Moscato lineup, which includes Original, Pink, and Red expressions. All three flavors are available in 750-ml. bottles and are available nationwide. Barefoot, the U.S. market’s second-largest brand in volume terms, has averaged annual growth of 13.3% over the past decade, reaching 18.5 million cases last year, according to Impact Databank.

•San Francisco, California’s Gold Bar Whiskey has entered into a multi-year partnership with the NFL’s 49ers bringing the Gold Bar brand to Levi’s Stadium as the official whiskey of the team. The agreement includes the launch of a new Gold Bar Whiskey Bar and allows the company to feature the whiskey throughout the stadium in signature cocktails. Beginning in 2020, the partnership will include 49ers branded bottles available in select retail locations throughout the Bay Area.

Tagged : Barefoot, Champagne Salon, Gold Bar Whiskey

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