KALAMAZOO, MI — Bell's Brewery Inc. announced it will debut a new ale called Sparkleberry at the Kalamazoo Pride event on June 15.

Bell’s Brewery Inc. is hosting two parties and debuting a sparkling ale for the annual event at the Arcadia Creek Festival Place on June 14-15.

The event attracted about 11,000 people to downtown Kalamazoo last year and is the largest fundraiser for the Kalamazoo Gay Lesbian Resource Center.

On Friday, June 14, Bell’s is asking attendees to dress in white for a White Party at 5 p.m. that will feature a live DJ and drag shows.

More than 75 vendors and food trucks are participating in the 6th Annual Kalamazoo Pride event at 2 p.m. on Saturday, June 15. DJ, Hannaniah and the Boys and Kimi Hayes, of Chicago, will be performing live at the event. The event kicks off with brunch at 10 a.m.

Bell’s new beer, Sparkleberry, is a blend of Sparkling Ale and Raspberry Ale and will be released at the event.

“Diversity is a vital component of our philosophy and this event reflects that as well as our continued support of organizations that work to strengthen our community and bring people together,” said Laura Bell, Marketing Director and co-owner of Bell’s Brewery.

This year marks the first time the event will last an entire weekend. A “Recovery Party” is scheduled for Sunday, June 16, but details about the post-event have not been released.

“We plan to deliver a weekend full of community events, highlighting the diversity, accomplishments, contributions to society and entertainment by and for lesbian, gay, bisexual and transgender individuals as well as their friends, families and allies,” said Zachary Bauer, Executive Director of the Kalamazoo Gay Lesbian Resource Center, the organization that coordinates the event.

Family friendly-activities will take place at a youth tent, including an event featuring Ben Adler from TruthLocker, who will discuss issues and solutions related to cyber-bullying. Kalamazoo Pride is offering a two-day admission pass for $10, or separate cover charges are $5 for Friday and $7 to enter on Saturday. Kids 12 and under are free.

Full details and entertainment schedules for Kalamazoo Pride can be found at www.kglrc.org/pride.

Contact Ursula Zerilli at uzerilli@mlive.com or 269-254-5295. Follow her on twitter.