A music video commissioned by the Korean Ministry of Culture intended to create a buzz about the PyeongChang 2018 Winter Olympic Games in Korea, is the subject of heated criticism over poor production quality and the lack of any brand message related at all to the Olympics.

The storyline for the video, called “Arari·Yo!”, features Hyolyn from the K-Pop group Sista and other Korean celebrities who have been infected with the “Can’t Stop Moving” virus, which forces them to dance uncontrollably to an upbeat reinterpretation of the Korean folk song “Arirang.”

The end result is an at times creepy, sometimes completely absurd slapstick reel, which gets nowhere near to saying anything about the actual Winter Olympics –much less offering any reference to Korea that the bulk of the world would recognize.

Following an outpouring of criticism from Korean netizens, the comment section has since been closed on YouTube.

Prior to that, according to the Korea Herald, viewers “heaped on negative comments, saying that not only is it done in bad taste, it provides no information on the sporting event’s host community.”

Not to mention the government spent nearly $240,000 to make it.

Money aside, the Herald reports that a large number of Koreans are simply wondering: “What is the purpose of this clip?”

That’s a good question.

According to spokesman for the Korean government, the answer is that the video is only for a dance contest and not an official promo for the Olympic Games.

Considering the Korean government’s numerous brand campaign fails in the past, it’s hard to know what the intention of this debacle was.