The identification term "ally" describes straight and cisgender people who support the LGBT social movement. They want to help the LGBT community achieve equality by fighting homophobia, biphobia, and transphobia.

However there are straight people who are heavily involved in the movement but don't use this identification.

In the acronym LGBTQIA, "A" most commonly stands for "asexual", but also terms such as "aromantic" and "agender". It is less commonly used for "ally", as American Apparel has suggested on its tote bag.

Asexual describes someone who is not sexually attracted to anyone. Aromantic describes someone who is not romantically attracted to anyone. Agender describes someone doesn't identify as a man or a woman.