As we come towards the end of this shit-show campaign, we’re about to see the Tory party dump hundreds of thousands of pounds into social media – Google Ads, Facebook (urg!), YouTube and Twitter and more. Plus there is a web of ‘dark money’ that both the Brexit Party and Tory Party are relying on to muddy the waters and boost the pro-right and pro-Brexit campaign. These look like this:

You’ll see them all over over the next few days. So what should you do?

CLICK ON ‘EM! (Then close the resulting window/ad)

Why? Two reasons – one is it will cost them money. Most of the types of ad charge the organisation placing them for the clicks. So if you click and don’t watch/view the ad you will cost them money for zero gain.

Two is that these ads are super-balanced for targeting people open to be persuaded. They do this by placing the ads then looking at the data as to who clicks on them. So if you click on them as a person they can’t actually persuade, you mess up their targeting data.

Oh and if you’ve got a few quid spare…