Mario, in promotion of Mario Kart 8, will be on Matt Kenseth's No. 20 car in an upcomgin NASCAR race.

Kenseth will have Mario on his car during the Nationwide Series History 300 at the Charlotte Motor Speedway. If you are physically attending the race, Nintendo has brought Mario Kart 8 kiosks ahead of the game's May 30 release date, as well as some Mario and Luigi mascots prime for photo-ops.

For our review of Mario Kart 8, head here. For our Mario Kart 8 Test Chamber. Mario Kart 8 launches May 30 on Wii U.

You can also see a time-lapse video of the Mario Kart 8 advertisement being attached to the car below.

[Source: Business Wire, via Joystiq]

Our Take

First the Dogecoin car, now this? It looks like video games and Internet culture are working together to take over NASCAR.