The company isn't commenting on its spending. With that said, it's not at all surprising that Facebook would snap up a show on Lynch. Sports are a major draw on Facebook, and it doesn't get much bigger than a Super Bowl-winning player who's coming back to the game after a brief retirement. The question is whether or not this and other Watch-specific shows are enough to reel people in. Many people are happy to watch short clips on the social network, but it's too early to say whether or not many people are willing to head to Facebook for professional programming instead of heading to YouTube or subscribing to the likes of Amazon and Netflix.