Sure, Twitter can be a massive time-waster, not to mention an efficient delivery system for harassment and white-supremacist memes, but every once in a while, someone harnesses its power for good. Case in point: the Carolina Panthers.

Fans of the NFL franchise might not have noticed anything unusual when the team’s Twitter account let this one fly on July 5:

Running back Jonathan Stewart isn’t usually known as “Air Stew,” but perhaps they were just trying a little too hard to force a new nickname. The tweet that that followed, touting a contest to win a team helmet that opened with the bell emoji wasn’t so out of of place either. But the tweets kept piling up, some exceedingly random-seeming. Do even die-hard Panthers fans want to know about linebacker Ben Boulware’s fondness for Blink-182?

And then, today, the penny finally dropped and all became clear.

Now go back and read the first word of our tweets from the last three days — Carolina Panthers (@Panthers) July 7, 2017

OK, so let’s follow those instructions:

This is what you need to know if you plan on visiting us at training camp



Info » https://t.co/7c1qxFChqT pic.twitter.com/jfKTKINti2 — Carolina Panthers (@Panthers) July 7, 2017

Is it football season yet? pic.twitter.com/Us94wxJKo1 — Carolina Panthers (@Panthers) July 7, 2017

Story of the week? Find out in our roundup of headlines from around the web



📰: https://t.co/s53euXvbOj pic.twitter.com/uqZs2s1and — Carolina Panthers (@Panthers) July 7, 2017

So far so good. But what story?

All our rookies know how to put in work 💪



📸: https://t.co/DAuCvd8hTp pic.twitter.com/4U4JgeTphH — Carolina Panthers (@Panthers) July 7, 2017

All our rookies know how to put in work 💪



📸: https://t.co/DAuCvd8hTp pic.twitter.com/4U4JgeTphH — Carolina Panthers (@Panthers) July 7, 2017

How does the #Panthers O-Line look heading into training camp?



Position Preview » https://t.co/dcGIoAjiQ6 pic.twitter.com/z4gKSfH8QR — Carolina Panthers (@Panthers) July 7, 2017

Wait … this is starting to sound familiar.

"My prime better be now"



More from Cam » https://t.co/NaTlXd9uhK pic.twitter.com/o5s3YZylh7 — Carolina Panthers (@Panthers) July 7, 2017

Life is more fun with #Panthers football 🙌



20 more days till training camp! pic.twitter.com/rsVjGpSkeu — Carolina Panthers (@Panthers) July 7, 2017

Got a photo that shows off your #Panthers pride? Share it for a chance to win a VIP trip to training camp!



Info » https://t.co/Vau66pXQTI pic.twitter.com/ZIsAJm6mnU — Carolina Panthers (@Panthers) July 7, 2017

Flipped into the end zone! This play never gets old. #FlashbackFriday pic.twitter.com/YKFPps422r — Carolina Panthers (@Panthers) July 7, 2017

Turned from teammate to coach. Catch up with former #Panthers WR Jerricho Cotchery. https://t.co/515S4oOgAM — Carolina Panthers (@Panthers) July 7, 2017

Upside from the start! Watch @CMcCaffrey5 dominate this game of Pee Wee football. pic.twitter.com/0z83GeLQhV — Carolina Panthers (@Panthers) July 7, 2017

Yup, that’s right. While no one was paying attention, the Carolina Panthers’ Twitter account has secretly been laying down the lyrics to the theme from The Fresh Prince of Bel-Air, one word at a time for the past three days—and, even better, it did it in reverse. Congratulations to you, Carolina Panthers social media team. We’ll see you on the playground.

