Apple released its iPhone 6 and iPhone 6 Plus handsets last week, and they’re already setting new sales records. The company reports that it has sold more than 10 million new iPhone 6 and iPhone 6 Plus devices in just three days since launch. That’s 1 million more than the combined 9 million sales of the iPhone 5C and 5S last year, despite the new devices not being on sale in China yet. Apple isn't revealing the mix of iPhone 6 vs. iPhone 6 Plus, but impressive iPhone sales aren't surprising given the company announced a record 4 million pre-orders for the iPhone 6 and iPhone 6 Plus in just 24 hours.

"We could have sold many more iPhones with greater supply..."

"Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier," says Apple CEO Tim Cook. "While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible."

Most of those supply issues appear to be primarily impacting the larger iPhone 6 Plus at this stage, with devices hard to find in store and long delivery delays affecting even those who pre-ordered the handset. Cook's promise of selling even more iPhones with greater supply shows there's clearly demand for Apple's bigger smartphones, and the 10 million figure backs that up thoroughly.