MoviePass premiered in 2012 to little fanfare. At the time, most people didn't even realize that there was a paid subscription service for movie tickets.





Over the last six years, the little company paved the way for a bunch of new movie apps to pop up but have basically dug their own deep dark hole by constantly changing their terms of service. At an initial cost of $34.99 a month when it first premiered, the unlimited tickets were still worth the monthly fees. They had few limitations and the ones they did have were easy to get around. Over the course of the last year, the CEO of the company has made mistake after mistake by changing things around on a nearly weekly basis. Out of frustration and a lack of basic business skills, the company is just about shuddered. Just this last weekend, the app was down for hours on end, then MoviePass decided it was going to limit members to just two movies, the critically dead Slender Man and the two weeks old Mission Impossible: Fallout.





Now, coming on the heels of a disastrous month, they've decided to force already paid but cancelled accounts to hit an 'opt-in' button to accept their new TOS. By clicking on this, people (like me) are automatically re-enrolled in their upcoming plan which will limit theater goers to 3 movies a month at a cost of $9.95. My personal subscription was cancelled one day after my previous billing. So I'm supposed to be on the plan until August 28th. By clicking their little link, I would be auto re-enrolled in their monthly service with no option to quit again. Sounds like fraud to me.





Sadly enough, there will be a class action lawsuit against MoviePass. It's an undeniable event that will happen. The idea was great. Unfortunately, they had no clue to transform their model into a highly successful one. When played against the highly intuitive AMC A-List app, the MoviePass smartphone interface is already a dinosaur.





There's no saving them now. The idea was great. And other companies will sprout up in their demise. Some of them will get it right.



















