Posterous has long supported group blogging functionality, which is 100 percent manageable via a clever and simple method: e-mail. Perhaps the one downside to Posterous group blogs has been that the original group creator's bio and information appears front and center on the group page.

Today the super-simple blogging platform is remedying that and introducing the Group Profile.

By enabling the Group Profile feature, you can now display group-specific — in lieu of person-specific — information on your Posterous site and even automatically update a distinct group Facebook Page and/or Twitter account.

The addition of this feature shows the maturity of the blogging platform and highlights the company's ambition to serve more than just personal accounts; now it caters to businesses, teams and professional users as well.

To configure your Group Profile, you'll want to first select the appropriate blog from the left-hand sidebar in your Posterous settings dashboard. Then click on the Group Profile tab and select the button to enable the Group Profile. Now you can enter a name for your group, add a group photo, pen a group bio and input group social media account information for autoposting everywhere. With the latter feature, any of your individual contributions to the group will be distributed via your Twitter and Facebook accounts as well as the group's accounts.

With every new update, Posterous seems to add value without complicating the core simplicity that appeals to most users. Posterous' Group Profile functionality is yet another indicator of progress in the evolution of the platform, and we think that business users will be more than pleased with the new feature set, especially now that they can also apply their own branding.