Well, we didn't see that coming.

According to a report in Arabic language publication Al-Jarida, police in Kuwait has been called to investigate several social media influencers over money laundering.

Yep, you heard that right.

The report said that at least 10 bank accounts belonging to the social media stars in the country are being looked into, and cited sources to say that some of these accounts exceeded millions of Kuwaiti dinars.

The 'influencer' owners of these accounts would need to prove their source of income, as per the report, and if there is suspicion of money laundering any of them, they will face legal action from the country's public prosecution service.

According to the report, the funds in these accounts have originated from both individuals and companies and may have been linked to sponsored social media posts.

Kuwait does not currently have any regulatory framework for social media like the UAE, which earlier this year introduced a licensing system for influencers to regulate what many accuse of being an industry that is not always working in the best interests of the consumer.