On Friday, the rapper Gucci Mane will release his third album in six months, not counting the two mixtapes and 30-plus collaborative songs he’s put out during the same period. His output seems especially prodigious when you consider that he sat out the first half of 2016 in a federal prison.

The vocalist, born Radric Davis, served two-and-a-half years there for possession of a firearm by a felon. Now the 36-year-old, who helped shape the kaleidoscopic and commercially dominant rap scene of Atlanta, is sprinting through an exuberant victory lap. For 2017, he plans to launch a clothing line, an autobiography published by Simon & Schuster, a feature film and the first headlining tour of his career, plus “at least two albums,” he says.

In perhaps his biggest turnaround, the rapper whose entire body of work was filtered through a haze of marijuana, cough syrup and other intoxicants, says he’s been sober for more than three years. When he emerged from prison and house arrest physically toned, smiling and sending inspirational messages via Twitter , some fans joked that he must be a Gucci Mane imposter. The rapper, in full marketing mode for the first time, played along on social media and in song, rapping, “Now that Gucci home, it’s over for you Gucci clones.”

His makeover as a motivational figure in hip-hop marks the latest chapter for a cult hero whose fans have long embraced his eccentricity as much as his music. Wearing a jewel-encrusted Bart Simpson medallion and getting an ice cream cone tattooed on his cheek are as integral to Gucci Mane lore as left-turn lyrics like “when I have no one to talk to, I talk to my shadow.”

Lately he’s been sporting a Santa hat while promoting his new album, launching as an Apple exclusive and titled “The Return of East Atlanta Santa,” a reference to his track record of scouting and promoting talent from his hometown.