It’s a little discouraging watching Netflix’s Oculus Rift demo (a so-called hack it’s calling “Oculix”), the one where the screen pans through a black void in which the observer finds her- or himself circled by show portals.

Imagine iOS wrapped around your head like a towel: a vortex of lights, or a sheath of video boxes. (For some reason, it made me think of the Senate chamber in the Star Wars prequels with its movable hover-platforms.)

Pick a channel by waving your hands in the air (using LeapMotion’s gesture sensor) and you can stream movies or TV shows through Oculus’s head-mounted contraption direct to your eyeballs.

This isn’t what’s interesting about virtual reality to me. We’ve placed movies up close to our faces for decades, be that on giant screens or via glasses with special LCD displays designed to confound our sense of scale. But what’s so different about sitting in a comfortable movie theater (or for that matter, an Omnimax wraparound dome) looking at screens dozens of feet tall and wide, compared with watching video at home through a glorified, full-motion View Master?

Home convenience, there’s that, though I’d argue there’s little convenient about clapping hardware as unwieldy as World War I gas masks on our heads, then leashing ourselves to stationary servers with clumsy cables.

I’m less put off by the ungainliness of Oculus Rift (and Project Morpheus, and every other attempt to revive the buzz-concept “virtual reality” lately) than I am by the lack of imagination in these hacked-together interfaces, whereby a company takes the most obvious and mundane approach toward exhibiting the potential VR lays at its doorstep. Strap on Oculus Rift and you can watch Netflix videos up close to your face! Wave your hands in the air like Tom Cruise in Minority Report and take two or three times as long to do what takes everyone else microseconds with a remote or on a touch-based tablet!

To be fair, it is just a hack, and in a statement Netflix noted that it “may never become part of the Netflix product, internal infrastructure, or otherwise be used beyond [Netflix] Hack Day.” In other words, it’s just for fun, not even rising to the level “proof of concept.” This isn’t Netflix trying to sell you on either its stake in VR or the Oculus Rift headset itself.

I’m just surprised by its obviousness. If you’re going to hack Netflix into VR, why not do something no one’s seen before? Imagine, for instance, summoning a movie like The Matrix, only going into the extras and bringing up the making-of clips, then having the option to pan around virtual versions of the “bullet time” sets to see for yourself how that went down. You could be Keanu Reeves (or see what he’d be seeing) as he falls back limbo-like, his arms splaying, or you could be the circle of cameras themselves, wheeling around the actor’s frame at different velocities and elevations. Imagine reassembling a scene to create your own version of events, playing the role of virtual director with godlike visual command of the landscape.

Netflix is a viewing environment, an interface to conjure videos on demand, a kind of “visual carrier.” If we’re about to experience the visual paradigm shift everyone keeps telling us VR amounts to, it has a much bigger role to play in shaping what it means to stream a video in a virtual environment. To me, it at least means more than forklifting a bunch of screens into a wraparound environment, just because enveloping yourself in a cone of colors looks cool.

My hat’s off to the programmers who took the time to build the Oculix demo. I certainly couldn’t have done it. But next time, why not show us VR that feels like a compelling reason to use VR, and not just lights in a box on your face.

Write to Matt Peckham at matt.peckham@time.com.