BIRMINGHAM, Alabama -- Jefferson County commissioners today asked the owner of a billboard to take down an advertisement in Birmingham encouraging cash-strapped students to date a "sugar-daddy" to earn extra money.

"The billboard is inconsistent with the morals and values of Alabama," Commission President David Carrington said.

The commission's committee of all five members voted unanimously to craft a resolution asking the owners to remove the billboard which was put up on June 8 near the Birmingham airport.

"It gives the wrong message about Jefferson County and the city of Birmingham and the class and character of individuals who reside here," Commissioner Jimmie Stephens said. "It shouldn't be put up to begin with, and I and very pleased and happy that this commission voted to offer support to rid our community of that."

The billboard by ArrangementFinders.com, a dating site, has been appearing around the country, drawing the ire of many residents and elected officials.

"I think it's, in essence, preying on young women, I think it's insulting to women," said Carrington, who said he received 400 emails over a 24 hour period from people concerned about the billboard. "It's implicit that if you need to make some money you need a sugar daddy and I think everyone knows what that implies."

The committee's resolution, which will be voted on by the full commission Thursday, is non-binding but Stephens said any sway the county has to remove the billboard should be exercised.

AJ Perkins, marketing director for ArrangementFinders, said late Tuesday his company has "zero intention" of taking down the billboard.

Updated at 6:52 p.m. to include comments from ArrangementFinders's' marketing director.