Birkenstock, the beloved German shoe company known for its comfortable cork-soled sandals and clogs, is branching out. Their new foray isn't bags or clothing, which would be a logical first guess — it's skin-care products.

The iconic brand decided to get into the beauty business when it realized the natural material it had been working with for over 240 years — cork — doubled as a powerful skincare ingredient. “While we were doing our research regarding a healthy product concept in the skincare segment, we realized that scientists in the cosmetics industry had discovered the highly effective antiaging effect of suberin, a remarkable substance which is contained in cork oak extract,” Birkenstock’s CEO, Oliver Reichert, told WWD.

Their line, called Birkenstock Natural Care, utilizes cork oak extract as well as other buzzy natural ingredients, like argan oil, moringa-seed extract, arctic moss, elderberry, and botanical hyaluronic acid, in its formulas. Reichert told WWD that the brand took its time getting the delicate natural blends just right.

Birkenstock Natural Care includes 28 products in total, including antiaging products and others designed for hydration. There is also a category for men and one for foot care — because, well, obviously.

Prices for the cleansers, moisturizers, and balms will run from $17 all the way up to $74. All products, some of which are vegan, are free of paraffins, parabens, silicone, and synthetic scents and dyes.

Keep an eye out for the cork-bottomed product line — nice touch, right? — in U.S. stores this fall.

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