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This week our kids smoothies are going on trial in a few branches of McDonalds in the North East. We're excited about this as it means we get more fruit in front of kids, but we also know some people may feel a bit funny about us being there, so we wanted to share our thinking. Basically, if there is one thing we like doing it's getting more fruit into people, especially kids. But, depressingly, more than 90% of kids in the UK do not get their recommended daily intake of fruit. So in our own small way we want to help change that (for example, that's why we've put our kids smoothies into schools at a discounted rate to make them more affordable). So when McDonalds asked us recently if we would like to trial our kids smoothies in some of their stores we decided to do it. It wasn't a decision we took lightly, we even held a meeting for the whole company one lunchtime to get people's thoughts on whether we should or not. And the result was we decided that making our kids smoothies available in McDonalds was the right thing to do, both for our business and for our drinkers - more kids would get the opportunity to eat more fruit. And in our world that is a very good thing. We'll keep you posted with how it goes. And we'd love to hear your thoughts. [This conversation is continued here]

