“Squeeze me,” she might plead, begging the onlooker to relieve the pressure that’s built up in her gurgling, swollen, bluish form. The berry girl is rendered helpless by her round, over-full state, at the mercy of the onlooker. She sloshes and rolls, confused at what’s happening but not altogether repulsed by it.

Most stories in the blueberry porn genre begin the same way: A woman eats an unusually delicious piece of candy. She starts to feel a little funny—maybe a little bloated—and as she chews, her transformation into a piece of fruit becomes unstoppable. Her thighs, breasts, and belly start to swell to cartoonish proportions, ripping her clothing as her juice-filled body swallows her arms and legs.

Almost everyone I talked to within the blueberry kink community referenced Charlie and the Chocolate Factory (some reference the 1971 movie starring Gene Wilder, others said the 2005 movie starring Johnny Depp or the original Roald Dahl book)—where the boisterous young girl Violet Beauregarde chews some of Willy Wonka’s magical meal-flavored gum and subsequently becomes a human blueberry—as their first awakening to blueberry content. Beauregarde inflates to a huge blue ball, to mimic the blueberry pie flavor at the end of the gum. She is then sent to a "juicing room” to alleviate her condition.

As with most of the niche fetishes we’ve covered in the Rule 34 series, the most visible part of the blueberry community on the internet is on Reddit, with the r/blueberry subreddit. While that forum is fairly dead (the most recent post was a month ago), there are chat rooms, Discord servers, and fan forums where the community is very much active and alive.

Yes, this all might seem a little weird, even for someone who writes a column dedicated to lesser known, highly specific fetishes. But the more I looked into the genre, and the more I talked to the people in the blueberry community, the more universal their experiences with sexuality seemed. That’s not because everyone has some unexplored fruit-based fetish, but because they understand something that's true for us all: It's not always easy to admit your kink, and it's a relief to find a group of people who accept it, and you.

The blueberry kink is a subgenre of several other kinks: It combines force-feeding, expansion or inflation porn (using air, water, enemas, or food), super-sized “big beautiful women” , as well as elements of bondage and submission. There’s often a humiliation element, or care-taking tenderness, or a combination of the two.

But as they grew up and explored new aspects of the berry girl world, their tastes evolved into something more erotic. On forums like DeviantArt and Discord chat servers devoted to the kink, in illustrated and photographic art, or through text-based role playing or erotic writing, it became less about a specific scene in a movie or book and more about what new creative directions they could take the concepts of inflation and BDSM.

A huge misconception with this fetish is that since its origin is from a children's movie it has something to do with being attracted to children,” another member of the community who talked to me in a private message, who also asked to remain anonymous, told me in an online chat. “That couldn't be further from the truth. Almost all of the people I've encountered online just saw it as a catalyst that sparked something in their brain when they were young and it carried over into adulthood.”

“Some of my earliest memories were replaying and replaying ‘the scene’ on the VHS player in the living room, my eyes literally plastered up against the glass as I rewound the scene for the eighteenth time in a row,” a member of the community who goes by Weeblord told me in an online chat. Motherboard granted Weeblord and other members of the blueberry community anonymity because of the private nature of the subject matter.“

“I always gravitated to bigness in transformation, so the berry girl scenario was easy to get excited about,” Maxgrowth said. “On the surface, for me, it's about the bigness and the roundness, but I think underneath the surface psychologically it's about the helplessness and emotional reactions of the girl to her condition.” Those emotions can range from confusion, to excitement, arousal, and fear.

An erotic video producer who goes by the name Maxgrowth told me that he believes blueberry porn is not something anyone consciously chooses to be into, but “just the way you are wired.” He said he’s always been fascinated with transformation sequences in comics and cartoons, and as he grew up, that fascination turned sexual.

Last week, several members of the community launched an anthology of blueberry kink writing and art called Bloomph! They crowdfunded the more than 70 page collection. A contributor who goes by Fate-Full told me it's a “love letter” to the community.

Even outside of Willy Wonka’s inventing room origins, the community has its own landmark works and origin stories. Several enthusiasts brought up blueberry comic artist and writer DocSwell's " Bizarre Adventures of Berrygirl " series when I asked what influenced their interest in the kink.

“Some people find it as [a] form of bondage due to the obviously restricted movement of the submissive, berried individual,” Riddlercorps said. “Others enjoy the humiliation and embarrassment factor of it. Some people just like to pretend that they or a partner is swelling up, ripping through their clothing. Some people mimic it to the BBW kink. It truly just depends on who you ask.”

To many, it’s a form of BDSM: The berry-person is trapped in their own juice-laden bodies, unable to move except for some helpless twirling fingers protruding from their round forms.

“If you have a strange interest you believe no one else has or will accept, then turn that fantasy into something tangible"

“I like the psychological implications that the transformation has,” he told me. “It’s a process of shock, fear and/or pleasure in some cases, acceptance, etc. and different people react in different ways.”

Riddlercorps, a prominent member of the blueberry kink community who runs a Discord server with channels focused on the kink, creates photo edits and role plays blueberry transformations with his partner. She doesn’t share his kink, but he says she’s a supportive model for his artwork.

”It's foreplay to the body, and then the immediate helplessness once it finishes filling you with juice. At least when being the berry,” Mikey D said. “Looking on at one, the size is still something to love, regardless of how the berry is or if the berry's got an erect dick. Once it's big, you feel that sort of daunting feeling on how massive they are and how juicy they seem to be.”

A blueberry enthusiast who goes by Thiccestboi1293 told me that it’s the “jiggliness and squishiness” of the characters that’s attractive to him. Another fan, Mikey D, told me that it’s the “size and the heaviness,” combined with the slow buildup of juice.

For others, the gurgling, churning of the juice inside the berry belly is a turn-on. A community member who goes by JC19 told me that the changes in skin color and the softness are also part of the allure, for him: “Seeing how soft it must feel to be a ball of fat or juice, and just the growth and helplessness of it all.”

“We’re treated as freaks”

As patient as the many blueberry enthusiasts I spoke to for this piece were with my questions about their kink, their openness is not without some sense of risk to their community. In the past, their kink has been labeled as “horrifying,” and several people I interviewed told me that they were concerned about harassment—or had experienced it in the past.

“I think a lot of people who are in the community aren't very open about their expansion fetish in broad daylight,” Maria Alive, a fetish-artist who specializes in inflation and dabbles in blueberry photo edits, told me in an email. “A lot of the time it’s due to these social stigma around fetishes, especially as this is one where the partner requires to grow larger or at least pretends to grow larger. We all have been conditioned to find bigger or larger people unattractive, as they’re fat and unhealthy—but that couldn’t be further from the truth. So most people are ashamed to admit this to their partner.”