UPDATE — 07/09/2018: The Esports Observer has learned some additional details on the sponsorship agreement between KFC and the League of Legends team for Royal Never Give Up (RNG). The fast-food chain will receive logo placements on RNG’s jerseys and in their Beijing arena. In addition, KFC China will produce RNG exclusive products, such as toys and meals. There are also plans for an RNG-exclusive store.

KFC has begun a one-year sponsorship deal with League of Legends team Royal Never Give Up (RNG).

It is not clear yet whether the agreement includes jersey and/or arena logo presence.

RNG’s other sponsors include Mercedes-Benz, Lynx, and Logitech G.

Chinese professional esports organization RNG has announced a new sponsorship agreement with KFC. First announced via the RNG Weibo account, the news was later reshared on the fast food chain’s own social media channels.

The Esports Observer has learned that the deal will last for one year. We will update this story with more details as they become available.

On top of logo presence on the club’s jerseys and social media channels, RNG operates its own esports arena in Beijing, which could be used for additional promotion—as was the case with the club’s one-year sponsorship deal with Mercedes-Benz.

While the deal appears to center on RNG’s League of Legends team, the organization runs teams in multiple games, including FIFA Online, Honor of Kings, PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG), and Clash Royale. RNG players made up four of the six members of the Chinese League of Legends team that defeated the Korean national team in the grand finals of the 2018 Asian Games esports demonstration event.

As of 2016, KFC still holds 11.6% of the restaurant market share in China, making it the most popular fast food chain in the country, with McDonald’s second at 5.6%. The brand is no stranger to the Chinese League of Legends (LoL) community. A previous partnership with Riot Games resulted in TV commercials, limited edition LoL-themed KFC foodsets, and even an in-game button that could order KFC food to the player’s location.