SEO Keyword Research

At the heart of every successful SEO service campaign is the keyword research and selection of the right keywords for your search engine optimisation strategy. We look for the keywords and phrases that have a high amount of traffic volume, strong commercial intent as well as taking into consideration the competitive nature of the keywords in relation to your way your website’s authority & rankings. Once selected we use these keywords as a focal point in fixing existing pages, developing new pages and content in which to further promote your authority around said keywords.

Website Backend

We work with most platforms, but we do specialise in SEO for WordPress. The platform and code that your website is developed with needs to be SEO friendly. We will check your website for crawlability so Google Bots can easily access the website to rank the information.

Then it’s onto our rigorous Technical SEO Audit finding all outstanding issues, like unoptimised URLs, Missing Pages, Broken links and other SEO problems before we start. Then we run our SEO Website Quality Audit. This will highlight all your sites most important pages and resources, allowing us to easily see where we need to spend our time building out your personalised strategy. All these processes can be quite complex and in order to maintain the integrity of your existing rankings – this is something best left to the professionals at an SEO company.

SEO Targeted Pages

Next, we embark on assessing all the great pages and resources we highlighted in the Audits. We then select or create target pages within your website that we then can focus the specific keywords and phrases. Depending on the semantic and topical relationship between your selected keywords it is usually best to only target 1-3 keywords per page.

SEO On-Page Optimisation

Page content will need to be optimised through a series of updates to reflect the keyword we want to be found for. On-page optimisation includes URL optimisation, Meta Tag optimisation Headline or Title optimisation as we as optimising images Alt Tags.

SEO tools can help you with keyword density on and off-page for better keyword optimisation. The SEO tool we recommend is called Yoast, which is a plugin that is purpose-built to work with any WordPress website.

Page Content

The page content is super important. We need to give enough information to the user, also it helps with giving the search engine more information to work with. Each target page should be at least 400-900 words, contain the target keywords at least three times as well as appropriate semantically and topically keywords and phrases. Google doesn’t like duplicated content, so we need to make sure the content is unique and valuable to the searcher.

Internal Linking

Internal linking is key to specific pages, it can assist in determining the authority of that page relative to the other pages within your website. This also assists Google in selecting which page it delivers in its search results for a search query. Ideally, each of the target pages should have a direct link from the home page and the footer. Additionally, contextual links to the target pages from other pages within the website with anchor text that relates to the target keywords for the page that is being linked to.

User Experience

Google doesn’t just assess the content and code of your website; it is also measuring how visitors are interacting with the website, like their user experience. This can be the UX design of your website, for instance, the navigation on the website needs to be clear, logical and intuitive.

Information on your website should be easy to find and easy to understand. The web design should be aesthetically pleasing and attractive, while also being responsive for all devices and browsers that it may be displayed upon. A proficient Web Developer will use usability testing and responsive web design to create a website that delivers a positive user experience.

Social Sharing

Social signals have a direct effect on the search results, but they can also play an important role in linking to your website. Social sharing buttons and the link will make it easy for your content to be shared across social platforms. It’s important to share your content easily, but particularly with eCommerce website design as it gives consumers the opportunity to share and promote the products within their own networks.

Off-Page SEO

On-page SEO and on-site search engines (including domain name components) make up only about 25% of the overall work that contributes to search engine rankings. The remaining 75% of the work involves “off-site” factors including the quantity and quality of links to your website, metrics of social media, traffic and user signals, and mention of brand name/domain name.

Local SEO

There is also the local SEO search market which is growing into one of the most competitive markets for small to medium business. This sector is now more important than ever before, as Google has determined that people want local results, as searches see them as being more relevant to them.

We can see when looking at stats like 73% of consumers trust business after seeing that it has positive reviews and that 78% of location-based mobile searches result in an offline purchase.

Over Doing SEO

There is always the risk of applying too much sauce to the pie, and you don’t want to be squeezing the sauce bottle too hard. So, it’s critical to be aware that doing too much can lead to the worst result then doing nothing at all. A good SEO company will always aim for natural and organic looking changes that improve user experience.