Arcade Fire got stunts! Ahead of today’s gig at Malahide Castle, the band is spreading boxes of their Creature Comfort ritalin cereal around Dublin, and their Everything Now Co Twitter account is encouraging fans to tweet pictures of themselves with the boxes in exchange for admission to the afterparty. (They’re also instructing people to ask various business owners to “Make it painless.”) It doubles as promo for “Creature Comfort,” the next single from their new album Everything Now, which is allegedly out tomorrow. Arcade Fire debuted the song live at Primavera two weeks ago. Check out the product’s various placements below, where you can also hear our latest preview of the song.

A post shared by Win Butler (@djwindows98) on Jun 14, 2017 at 6:32am PDT

Post a photo of yourself enjoying Creature Comfort cereal and mention @everythingnowco so that my bosses will think I'm good at this. — Everything Now (@EverythingNowCo) June 14, 2017

Dublin! Get your walking shoes and your cereal spoons ready, and stay tuned. — Everything Now (@EverythingNowCo) June 14, 2017

TODAY Dublin. Exciting things are going to happen TODAY. Don't get boxed in by work. Get ready. — Everything Now (@EverythingNowCo) June 14, 2017

Oh, and here comes @LuckyCharms biting our style again! pic.twitter.com/V2acIxybvU — Everything Now (@EverythingNowCo) June 14, 2017

DUBLIN first person to tell Frank to Make It Painless will be handsomely rewarded. #CreatureComfort pic.twitter.com/xGW6ZYATbi — Everything Now (@EverythingNowCo) June 14, 2017

Tweet a picture with the box to get on the after party list. One box per consumer #CreatureComfort — Everything Now (@EverythingNowCo) June 14, 2017

Tell the bartender to make it painless #CreatureComfort pic.twitter.com/nqz3q6w0YJ — Everything Now (@EverythingNowCo) June 14, 2017