In February next year, Conde Nastâ€™s internet department CondeNet will launch flip.com, currently in beta. They aim to take on MySpace in the girls department, giving girls â€œflip booksâ€ to publish their content in.

The Wall Street Journal has an in-depth look at what Conde Nast, publisher of publications as Vogue, Vanity Fair and GQ, want to do with flip.

Like many teenage endeavors, flip is likely to have a hierarchy. The site will have online clubs — including an animal-rights club and a writing club — and some will accept a limited number of members. Users can comment on other girls’ flip books. “The super-alpha girls who want to talk about Miu Miu [designer shoes] can do that,” says Jamie Pallot, the editorial director of CondeNet. “And the nerdy ones can talk about,” he pauses, looking to his colleagues for assistance. “What do the nerdy ones talk about?”

A true MySpace competitor or just another community that wonâ€™t reach the set expectations? Weâ€™ll see, Iâ€™m not in the beta so I canâ€™t tell you.