

Another possible attempt to fight bots.

Well well well... the battle continues, ey? Recently Nike updated their online shopping experience with a CAPTCHA system to ensure humans are indeed checking out to buy their product and not bots. Nike did have a pre-order system already implemented for products such as Golf equipment, however today @NikeStore tweeted pre-orders available for the Nike Air Max 1 QS "Air Max Day 3/26." Pre-order allows you to reserve certain products by purchasing before the product actually launches. Products typically ship after the pre-ordering period ends. First talks of access codes, then CAPTCHA, now pre-order.

What does this mean for future releases? Will certain highly regarded sneakers be available for pre-order to catch shoppers with bots off guard? If anything, Nike seems to have given a few people a team early pass for this Air Max 1 release. One should look at this as a strong positive to improve your shopping experience because essentially Nike is giving you two opportunities to purchase, pre-order and the actual launch date. Stick with TSG as more information becomes available about Nike's actions to ensure a better shopping experience for all.