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A Welsh wildlife charity is courting controversy with a risqué plea for public support.

The Wildlife Trusts in Wales is asking the online community to #ShowUsYourBeaver on social media platforms.

With tongue firmly in cheek, the charity adds: “Did you think we meant something inappropriate?”

Anyone who did, must have a “filthy mind”, it added.

In fact the beavers the charity is referring to are those printed on its new “I Love Welsh Beaver” mugs and coasters.

It wants people to post online photos of themselves with their mugs.

(Image: The Wildlife Trust of South and West Wales)

Profits from mug sales will go towards the Welsh Beaver Project, which is hoping to reintroduce beavers to Welsh rivers in the near future.

A site has been selected on land owned by the Bevis Trust in Carmarthenshire, and a licence application is currently being assessed by Natural Resources Wales.

(Image: Robert Parry Jones)

Alicia Leow-Dyke, the Trust’s beaver officer, said the mammal’s reintroduction after some 400 years would be a “historic step forward for wildlife conservation in Wales”.

She said: “We’re hoping to carry out a reintroduction as soon as possible and need funding in order to do this.

“There is more work to do, including preparing sites, training volunteers, developing opportunities for education and recreation, as well as sourcing, checking and releasing beavers – the list goes on.

“We now need a final push to get our beavers back home – that’s where the mugs come in.”

Alicia added: “It’ll be the best ‘dam’ mug you ever buy!”

Welsh Beaver Project 1st edition mugs & coasters available to purchase. Please place orders through @North_Wales_WT https://t.co/hhvBjF98uZ . pic.twitter.com/HjZwnQScnD — Welsh Beaver Project (@beaverafanc) August 2, 2017

Beaver mugs (£8) and coasters (£2) are available in Wildlife Trust shops or online .

Donations are also invited via the Trust’s JustGiving page .