Eugene Jarvis, the creator of 80s classic videogames such as Defender and Robotron, returns to the industry in the 90s. In the process, he assembles a team that pioneers the concept of bringing live action into videogames, kickstarting a new era in the arcades.

The technology mushrooms into massive hits such as Mortal Kombat and NBA Jam and soon the team begins to conquer the world. What began as a small tight-knit group begins to deal with success and eventually the rise of home consumer technology.

The Friday, March 20th screening of Insert Coin at the ZACH Theatre are open to holders of 3-Day Gaming Expo Wristbands, who join the secondary access line.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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Credits Director: Joshua Tsui Executive Producer: Cristina Tsui Cinematographer: Mateo Shulman Editor: Joshua Tsui Sound Designer: John Wong Music: Savant Principal Cast: Eugene Jarvis, Ernest Cline, Paul W.S. Anderson, George Petro, John Tobias, Andrea Rene, Jeff Gerstmann