Dave Ammenheuser

dammenheus@tennessean.com

The public reaction to the new Nashville Sounds logo, released on Thursday, is mixed.

It's part of the Triple-A baseball team's re-branding as it moves to First Tennessee Park in April.

The team says the new identity pays tribute to Music City by using a guitar pick and the "N" logo stylized from an f-hole on a guitar.

Broadway Burnt Orange, Sunburst Tan, Neon Orange and Cash Black make up the club's new official colors. The Sounds are the first professional sports team to use Neon Orange in its color scheme.

"With this new logo scheme, we wanted to capture the vibrant nature of the city, of downtown Nashville. There is nothing more striking than burnt orange — you see it everywhere in this town," Sounds assistant general manager Brandon Yerger said in a team-issued press release.

Brandiose, a San Diego company, was hired to design the logo. It has been working on it for 11 months.

The development process began in November 2013, when Brandiose staff met in Nashville with fans, staff, and community members to learn about the stories, history and personality of Nashville and the Sounds.

"Baseball is returning to Sulphur Dell and we're thrilled to be a part of the next era of Sounds baseball," said Brandiose's Casey White in the press release.. "The new look celebrates the icons and colors synonymous with Music City."

The new logo will also be on team uniforms.

The team opens the season on April 17.

A few reader comments on Twitter:

From Claire Atkins ‏@claire_atkins: Miss the red and white already.

From Dan Hayes ‏@fabudan64: I love that it really speaks to a Nashville heritage. Clever use of a guitar pick!

From Blake Cox ‏@Blake_Cox1236: Like the orange. Wish they'd change back to Nashville Vols.

From Ignatius J Reilly ‏@Zexy_Commander: Like the N. Could do without the guitar pick. Still, nice colors.

From MadalynHoerr ‏@madalynmh: The people complaining about the logo need to be patient and see how the graphic fits into the overall rebranding of the team.