The star of Samsung's Unpacked show might be the Galaxy Note 7, but one of its biggest surprises is something you can't really touch: its long, long rumored cloud storage service. The tech giant is launching Samsung Cloud, an online storage option that's focused on safeguarding your phone's data. Much like iCloud, you can use it for both backing up and restoring your phone's data -- helpful when you're replacing a phone and don't want to spend hours recreating your settings.