Creating Facebook ads starts with choosing the objective of the campaign that can vary between awareness, engagement and conversion objectives to achieve specific business goal out of the campaign.

After choosing the campaign objective, you’ll create your ad account by defining your country, the currency for financial transactions, your ad account name & the time zone.

The ad account information will be helpful when defining your campaign budget, the daily spending limit and specific times to show your ads to potential customers depending on their activity on Facebook.

Each campaign will contain ad sets which are options to define targeted audience based on their demographics, placements for your ad, the campaign budget, the advertising schedule and bidding strategy to optimize your campaign performance.

The final level for your campaign will be the ad level that involves choosing the business page or business Instagram account to represent your business during the campaign, choosing the format and media assets for the ad, creating the text need to your ad and previewing the ad to evaluate compatibility with the chosen platforms to show your ad that include:

Facebook Newsfeed

Facebook stories

In-stream videos

Mobile and Desktop Marketplace

Instagram Newsfeed and stories

Messenger inbox

After reviewing all details related to your campaign and the ad content, confirm launching your campaign and you’ll receive the approval feedback from Facebook on your email within the following 24 hours.