German carmaker Audi is being ridiculed online after revealing its latest electric car model: the Audi e-tron.

As was swiftly discovered by francophones around the globe, 'e-tron' is very similar to the French word 'ètron'.

It is therefore unlikely that Frenchmen will be rushing to their local cardealers to purchase the new Audi, as 'ètron' means 'excrement' or 'turd'.