Samsung says it will be launching a new vertical television after analysing "the characteristics of the millennial generation" and noting the popularity of mobile content.

As mobile content is increasingly available in the vertical format, Samsung expects the vertical screen of the "Sero" will allow television owners to synchronise their devices to the tellies.

The obvious question is how the Sero is any different from a normal TV than can be turned on its side.

As far as Samsung's Korean-language press release suggests - it isn't different from that at all, and "The Vertical" as it has been named can also be turned on its side.

"If the content is changed from portrait to landscape, the TV screen can be rotated horizontally to provide a viewing experience similar to that of a conventional TV," the company wrote.


Image: The Sero can be used both horizontally and vertically

The point is that the television won't be such an obstructive presence in the home, it is meant to be slim and with a clean design on the back.

When users aren't watching television with it they can use it to view images, photos, clocks or even visualise music as part their interior design.

The Sero is also equipped with a 4.1-channel, 60-watt high-end speaker and will allow people to stream music.

It is expected to be released in Korea at the end of May for 18.9 million won or £1,200.