Citations Building are the local citations or mentions of your business/brand on a webpage, local directories in United States & Canada, yellow-pages in America, classified or local maps like Google etc. These mentioned can be your “Business Name, Address, Phone Number, Business timing, Business descriptions, Services details” etc.

Creating reference citations are like giving Google or Bing a pointer or reference about where you business is located in USA & Canada, its like a clue which these search engines use to rank local results. When user types a local search query, algorithm of these search engines tries to provide accurate results based on many factors and such one important factor which is calculated is mentions of your business, address, phone number in local web directories. As many as mentions you will have, they are strong signal for Google, that your business is actually located at the mentioned address and Google returns the same address or webpage to the users.