The video shows McGurr tagging some 30 Moto X Pure handsets with his signature style, but precisely how many of these Moto will release isn't clear at the moment. Same goes for how much they'll cost or when they'll be available. We've reached out to Motorola for more information and will update this post if there's a response.

Update: The Moto X Pure phones painted by Futura are selling for about $350 each over the weekend, and now they're available via underground retailer Stefan's Head. To order one, text 646-759-0904.