Without knowing your key metrics running a profitable app business is impossible…

If you are like most indies then chances are that you don't know those key metrics. Numbers which are essential to running a successful app business. Without knowing how much is coming in and how much you can expect to earn this year it's very difficult to make business decisions!

But we're not blaming you. In fact it is really hard to keep track of these metrics if all you have are Apple's sales reports which you have to download manually and analyze in a spreadsheet app. And if you have to manage more than one account the trouble REALLY starts.

So most developers just ignore these essential metrics. They check the iTunes Connect Sales tab every few days and that's it. And when the sales seem too low they start working on the next app with hopes of striking gold this time…

But you can't run a business like that. Sure, a hobby, no problem! But a business? How do you know if your new app is really profitable enough to warrant continued development? What if the app has an upward trend but you don't see it because of a brief drop in sales over the last few days? How do you know if the app description change you made 2 weeks ago really did improve the sales? You can't if you don't have all the data infront of you.

Enter Suborbital Reports. The app which lets you analyze your app business. INSTANTLY. Suborbital Reports aggregates all your iTunes sales reports, parses them and creates beutiful graphs and stats which show what's going on right now - and how your business is doing compared vs. last month and last year.