Consumer goods retailer Harvey Norman is drastically scaling back plans to conduct 5 per cent of its trade online, only months after launching a brand new website.

Chief executive Gerry Harvey said the company's recent online trading figures had been unimpressive.

Gerry Harvey says the company is not happy with its online sales. Credit:Ben Rushton

''We're happy with our presence, we're happy with our site, we're not happy with our sales,'' Mr Harvey said.

''When we set up the online transactional site a couple of months back, we saw it being about five per cent of our turnover, but at the moment it's not going up at all, it's still sitting at about 0.5 of 1 per cent.''