One of Elizabeth Street's newest businesses is kickstarting a new fundraiser in February.

Hub Town Brewing will be donating a portion of profits from their 1882 Okotoks Golden Ale to a different local non-profit or deserving person every month, for what they're calling the "Every Ounce Counts" campaign.

The business is inviting local non-profits to submit a proposal detailing their operations, their effect on the community, and why they'd like to be the recipient of the campaign.

Co-owner of Hub Town Lisa Watts says they're hoping to hear some local stories.

"The proposal needs to be personal; personalized. So if they're a large organization, we're not looking for the standard letter that goes out to everybody, we want to hear the story, we want to talk to them about the story, and we want to know how what they're doing directly affects Okotoks."

She says they've seen a lot of interest so far.

"We could probably fill all twelve months with the proposals that we have right now, but we're being selective. We want to be sure that the people we're supporting are near and dear to our hearts, and causes that we believe in strongly."

Big Brothers Big Sisters of Calgary and Area are set to be the recipient of the first donation. Watts says she has a personal connection to the organization.

"We're really big on mentoring. We believe in mentoring in a serious way. I mentor young women that are going into some of the programs that are similar to what I took when I was in college. Mentoring to us is a really big deal."

At the beginning of each month, a party will be held in order for the recipient to meet members of the community and personally relay the message and story of the organization.

Watts says they're hoping to raise between one and two thousand dollars each month.

"It's not a lot but from a little company like us that's only five months old... for us it's substantial."

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