Beijing (CNN) "Everything I do is for the poor masses of this Earth!" bellows the deep voice over bombastic classical music.

This is Karl Marx, but not as you know him: dashingly tall, with a pronounced jawline, suave brown curls and blue eyes, and speaking Chinese -- a world away from the German philosopher's typical image as an old man with a bushy white beard.

"The Leader," a seven-episode anime documenting the life of the "Communist Manifesto" author, premiers January 28 on China's largest video-streaming website, Bilibili.

It is the latest production to come out of the Propaganda Department of the Communist Youth League, in association with the party's Central Office for the Research and Construction of Marxist Theory.

Chinese video site will soon release the country's first animation about Karl #Marx's life, love story will Jenny, his friendship with Friedrich #Engels. Marx's philosophy made him the top on @BBC poll of "millennium's greatest thinker." #Marx200 https://t.co/jPUgWVmeq2 pic.twitter.com/5N7NzMONN7 — Global Times (@globaltimesnews) December 19, 2018

Set in 19th-century Europe, the series covers Marx's life between 1818 and 1883, including the period in which he published some of his best-known works such as the "Communist Manifesto," "The Eighteenth Brumaire of Louis Napoleon" and the first volume of his masterwork, "Capital."

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