Social media can be a great place for young athletes to build a brand and grow a name for themselves in a positive light. On the other had, it can sometimes be a place where bad-faith actors take advantage of athletes trying to break into college athletics.

An example of the latter was discovered by USA Academy Director of Player Personnel and Football Operations Kenyatta Watson on Tuesday. Watson also works as a consultant for recruits and noticed something fishy about one Twitter user posing as a Tennessee assistant coach.

Watson posted two photos on Tuesday — one of a Twitter account under the name of Luke Hughe with the profile picture and cover photo of former Tennessee Director of Player Personnel Drew Hughes. The other photo was a screenshot of the fake Twitter account trying to scam an athlete out of 20 dollars by claiming he had to pay him directly to attend one of the university's football camps.

Man look at this smh..... pic.twitter.com/Ht54OuQE9r — Kenyatta Watson (@therealkwat) February 11, 2020

Later in the day, Watson also retweeted a screenshot another fake account, which was posing as Virginia assistant coach Matt Edwards. Watson urged the parents of recruits to be more on top of knowing who their son is talking to when communicating with coaches on social media.

"Parents I encourage you to be more active on social media in this recruiting process," Watson tweeted. "Please make sure you know who ,what, when ,where and how!"

A third fake account came to light on Tuesday when Ohio State Director of Player Personnel Mark Pantoni called out a Twitter user under the handle @coach_tellison who was claiming to serve in the same role for the Buckeyes.

On Twitter people can disguise themselves as anyone, so Watson wants to make sure people are aware that there are scammers out there trying to rip off young football prospects.