In that regard, social media could be a powerful tool for lessening political incivility and harassment: After all, there's nothing the Internet does quite so well as condense distances. In late May, NICD launched a campaign, called #ReviveCivility, that encourages participants to sign a pledge promising to be "respectful" in their online and offline dealings and to share that message on Twitter and Facebook. The campaign also sends weekly email blasts with ideas for combating incivility, and Lukensmeyer says those have been surprisingly successful.