For us here at Strava, not every ride and run is about crushing KOMs and CRs. We love to stop once in a while to smell the roses, wait for a friend, crack a joke, or simply enjoy the view. When the view is particularly epic, it’s become pretty natural to take out our phones and share our moments of bliss with our thousands (or tens) of eager Instagram friends and followers.

Today we’re excited to announce the launch of our integration with Instagram. We think the simplicity of it all is pretty magical: just connect to Instagram from the “Social Connections” section of your Settings page on Strava and we’ll take care of the rest.

Once you’re connected, just do what you’ve already been doing – take amazing pictures during your runs or rides and upload them to Instagram. Be sure to do this during your ride. We can automatically associate your photos with your activities, but only if they were uploaded during the time you were running or riding. We’re not going to be perfect, so we’ve given you the ability to easily remove any Instagram photos from Strava (they will remain on Instagram).

Your photos will show up in the Activity Feed alongside your activity, on your Activity pages, and we’ll even group them and put them on your Profile page (check out Ted King’s profile). Finally, we’ll look back at your Instagram history and see if you took any pictures while you were riding and running in the past and bring them into Strava.

We’re looking forward to seeing so much more than a GPS plot of your runs and rides, so hop on Instagram, pick the perfect filter, and give us a little view of your world!