denim stack challenge To celebrate America Recycles Day in 2019, the Blue Jeans Go Green™ program challenged Americans to stack up all their denim, snap a pic, and share it in the #DenimStackChallenge. Of course, everyone was encouraged to recycle what they don’t wear.

denim days new york Working with Zappos for Good, the Blue Jeans Go Green™ program participated in New York’s Denim Days held in June 2019, an indigo-soaked two day shopping event celebrating denim.