HONG KONG — Doe-eyed with delicate features. A sharp jawline and willowy figure. Fair skin so clear it almost glows.

With many South Korean pop idols fitting that description in their sleekly produced music videos, their mass appeal has many of the country’s young people wanting to look just like them.

But in an effort to tone down their influence in a beauty-obsessed country where plastic surgery is rampant, South Korea’s government is trying to limit the stars’ presence on television, saying they look too much alike.

“Are all the singers on television music programs twins?” the Ministry of Gender Equality and Family wrote about the stars of K-pop, as their music is known, in broadcast guidelines released this month, according to The Korea Times.