Jiraphon “Ngu” Jiraphonsakul, 36, and Jiraroj “Pro” Jiraphonsakul, 33, had no plans to take over their family’s 42-year-old tailor’s shop on Rama I Road until their father’s tragic murder during a robbery. But the brothers have now stood in to not only continue his legacy, but secure customers for the future, too.

What are your dad’s most important teachings?

Jiraphon: He always told us that we need to be honest to customers. Most of our clients have high brand loyalty as they have come to make suits here for generations. They say no matter who the tailor is, they will only come to Ngoh shop; they say our dad was a good person that they loved to talk and work with.

Jiraroj: He would say it’s not just about being honest with customers, but ourselves too. If you think something isn’t good enough, don’t push it on customers. When you’re not honest with yourself, you slowly lose your self-respect. Even his death taught us the need to take responsibility. That led my brother to make the sacrifice of quitting his job to continue to take care of the business.