Photo: Porsche

The upcoming all-electric Porsche Taycan is clearly meant to be a challenger to the Tesla Model S, but any assumptions that it would sit as a flagship model over the entire Porsche range are wrong. Porsche wants to price it below the Panamera, where it can better give Tesla a real run for its money.




Robert Meier, one of the bosses over seeing the Taycan, told Automotive News that Porsche will price the new EV between the Cayenne and Panamera in the European market. That means it’d start out between 74,800 euros and 90,600 euros including taxes, or roughly between $86,000 to $104,000.

According to Tesla’s German web configurator, the Model S 75D starts at 69,019 euros, or roughly $79,350, but that’s before taxes.


The Taycan will be one of the first electric cars on the market with an 800-volt battery, meaning more power and quicker charge times. Porsche claims the Taycan will have over 600 horsepower, 310 miles of range and be able to charge up to 250 miles of range in around 20 minutes using a 350 kW charger.

Compare that to the Tesla Model S 75D’s 518 hp, 260 miles of range and a 30 minute charge time for 170 miles of range using a Tesla Supercharger. On that last note, Te sl a has a fairly broad and continuously expanding Supercharger network already set up, so Porsche will have a lot of catching up to do.

Considering both the Cayenne and Panamera are priced lower here in the U.S., it’d be easy to assume that the starting price of the Taycan would also translate lower over here, but that may not be the case. It will also be interesting to see how much the Taycan eats into the Panamera’s sales numbers after it’s launched.

Some of the Porsche execs also want to push the Taycan performance models to over 200,000 euros, or $230,000, according to Automotive News, so we’ll just have to wait and see how it all shakes out.


Correction: The Tesla Model S range was updated to be the EPA estimated 260 miles listed on Tesla’s webpage.