Where it says "long lasting Crest" it should say "Colgate Total". Found out a bit too late to change itSecondly, the "special toothpaste agent" in Colgate Total is a widely used anti-bacterial called Triclosan , which, after you spit it out, eventually winds up in the water cycle. Once there, the possibility exists that it could photosynthesize, or react with some other chemical and become some sort of super toxic dioxin maybe. This potentially super toxic dioxin would be hazardous in the parts per trillion range, meaning one drop could turn 30 olympic size swimming pools into poison. But you must remember to have a sense of perspective about this! This toothpaste keeps your mouth clean for 12 hours and these super toxic dioxins might not even form.Also Note: I found the original commercial on youtube . Except it's not the exact same commercial... but definitely from the same campaign. Another problem: It's in portugese