Not exactly the best advert: CEO of Starbucks says 'best cup of coffee known to mankind' is made at home with a simple French press

The chairman and CEO of Starbucks, has controversially admitted that the best way to make a cup of coffee - is not his brand's way.

Howard Schultz says he uses a Bodum French press - a coffee presser brand - which results in 'the best cup of coffee known to mankind.'

This means if Mr Schultz uses a 1lb bag of Starbucks coffee beans, it works out roughly 46 cents, compared to the $2.01 coffee drinkers in Manhattan pay for a small americano in store.



In an interview with Business Week , Mr Schultz explains that the French press brings out 'oils, flavor and essence of blends.'

Advice: Howard Schultz, left, says he uses a Bodum French press, right, which results in 'the best cup of coffee known to mankind'

At odds: Mr Schultz also instructs readers 'Don't buy preground coffee,' which is at odds with the various lines of ground and packaged coffee Starbucks offer consumers in supermarkets

HOW DOES IT ADD UP?

A 1lb bag of coffee beans should make approximately 30 - 40 cups of coffee dependent on cup size, strength of coffee and weighing measurements.



A bag of coffee beans purchased from Starbucks costs roughly $14.

That means if Mr Schultz is using his own brand of beans when making the coffee at home, each cup costs him about 46 cents.

That is in comparison to the $2.01 a tall cup of coffee comes in Manhattan when local taxes are added to the bill.

He also instructs readers 'Don’t buy preground coffee,' which is at odds with the v arious lines of ground and packaged coffee Starbucks offer consumers in supermarkets.

In the article he describes the 'best way to make coffee at home,' stating: ' the French press should not be on a burner, transfer the coffee to a thermos. Drink it within an hour or two, at the max.'

Although it is at odds with how Starbucks make their coffee in their stores, using an industrial machine, it could be a clever promotion on Mr Schultz's part - Starbucks sell the coffee presser on their website for $19.95.

Mr Schultz grew up in the Brooklyn projects and went to college on an athletic scholarship.



He then worked in sales for companies before going to work at the tiny Starbucks company.

He ended up buying the company and building his idea into the multibillion-dollar Starbucks brand.



Starbucks currently has more than 5,500 coffeehouses in over 50 countries.



In 2006, Forbes magazine ranked Schultz as the 354th richest person in the United States, with a net worth of $1.1 billion.

According to Technomic, Starbucks is now no 3 in the biggest selling restaurant food chain in the world, only falling behind to McDonalds's and Subway.