DULL, BORING AND BLAND: Lake Cowal in Bland Shire, NSW. The council has officially linked up with the Scottish town of Dull and US town of Boring to help promote the region.

First there was Dull and Boring. Now Bland, a rural community in New South Wales, has teamed up with the two banal-sounding towns in Scotland and the United States in a three-way effort to attract tourists.

"Dull and Boring basically have a tourism relationship. We heard about it and thought it would be even better if it became Bland, Dull and Boring," Neil Pokoney, the mayor of Bland Shire, said.

"It's good for us to be able to take a light-hearted look at a name that many would see to be a weight around our necks."

Bland Shire, about 500 km west of Sydney, got confirmation this week that it would join the village of Dull in the Scottish Highlands and the town of Boring in the state of Oregon in their "league of extraordinary communities".

Originally a gold mining and farming area, Bland Shire sits at a junction of two highways leading to three Australian states and has a population of about 6000.

Ten years ago, a local man started a gold mine that has helped resuscitate the drought-hit economy.

But Bland Shire sees the new partnership as a way to attract visitors to an area named after William Bland, the first person in the Australian Medical Association and a colourful character transported to Australia as a convict after he killed a man in a duel in Bombay.

"We're much larger than Dull," Pokoney said. "But Boring in the US, they're much bigger. We sort of sit in the middle."