Commerce Secretary Wilbur Ross just appeared on CNBC and used a handful of props — including a Budweiser tall boy — to try to sell the public on President Donald Trump’s surprise tariff to be placed on steel and aluminum.

Yeah, you read that right. The man actually busted out some props. In addition to the beer, Ross also brought a can of Campbell’s Soup and a can of good ol’ Coca-Cola.

What was Ross’s point? He was trying to illustrate just how little prices will be impacted due to Trump’s aluminum and steel tariffs.

“This is a can of Campbell’s Soup. In the can of Campbell’s Soup there’s about 2.6 cents, 2.6 pennies worth of steel, so if that goes up by 25 percent, that’s about six-tenths of one cent on the price of Campbell’s Soup,” he said. “Who in the world is going to be too bothered by six-tenths of one cent?”

Ross went on to make a similar point with the can of soda, though only got to show off the Bud tall boy at the end of the segment.

Twitter, as expected, had a field day with Ross’s majestic use of props.

"I just bought this can today," Wilbur Ross just said, referring to a can of soup, exploding the popular understanding of what it is like to be Wilbur Ross on a daily basis. pic.twitter.com/bQRnJWKL3E — Ted Mann (@TMannWSJ) March 2, 2018

while we are discussing soup today, let’s remember this: you drink soup. You don’t eat it. JR Smith threw a glass of soup at Damon Jones. Wilbur Ross bought a juice box of soup at the grocery store. be correct in your terminology – cc @APStylebook — Sopan Deb (@SopanDeb) March 2, 2018

Trump's billionaire cabinet member Wilbur Ross demonstrates how in touch he is with the ordinary people. https://t.co/l9cDtsMzmI — Keith Boykin (@keithboykin) March 2, 2018

Wilbur Ross's Andy Warhol impression sucks. https://t.co/VMFbErVVmV — Jeffrey Wright (@jfreewright) March 2, 2018

How did Wilbur Ross manage to stealth so long as one of the Trump admin's goofiest appointees? — Jeff B. (@EsotericCD) March 2, 2018

Wilbur Ross: Let them eat soup — John Podhoretz (@jpodhoretz) March 2, 2018

That messaging genius Wilbur Ross pic.twitter.com/FsNNoeWEOQ — Elise Jordan (@Elise_Jordan) March 2, 2018

Wilbur Ross mad his driver couldn't find Campbell's "Blood of the Worker" flavor he remembers from childhood — The Mountain Goats (@mountain_goats) March 2, 2018

The end of the segment found Ross proudly showing off both the can of soup and that refreshing Budweiser tall boy. He is noted to be worth nearly $3 billion.

Watch above, via CNBC.

[image via screenshot]

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