Sorry Cats, It’s All About Male Models With Bunnies Now

Easter is a long way off, but French Connection UK is pairing British model George Alsford with cute bunny rabbits for its fall/winters 2014 campaign.

Apparently single-named photographer Rankin was inspired by the work of British television magician Troy. (The photo spread also shows models levitating through hoops and other tricks).

But rabbits are having a fashion moment this summer, as Jezebel reports:

Rabbits have also recently appeared in Vanity Fair alongside Nymphomaniac actress Sophie Kennedy Clark; they’ve wiggled around and probably defecated in handbags for a Cut editorial; one even had the esteemed honor of posing with James Franco on the cover of Numero, which means that James Franco likely read it Salinger and stroked its head until it fell into a fitful sleep. “You are damaged,” crooned James Franco to the rabbit. “The whiskered mask you wear atop your face has become your real face. Thus is life, my friend. We are all just actors, me especially. I am the most actor of all.”

Cats, you might want to start looking over your shoulder.