Elizabeth Weise

USA TODAY

SAN FRANCISCO – Alexa is stepping out.

For the first time, Amazon’s voice-activated virtual assistant Alexa is available on a non-Amazon device.

Invoxia, a Paris-based developer of speakers and telecommunication devices, on Thursday announced that Amazon's Alexa Voice Service (AVS) is now available on the company’s radio-like Triby.

It's conceived as kitchen device that combines music, messaging and communication functionality.

Prior to this Invoxia was most known for its teleconferencing devices.

Invoxia describes the Triby as a digital assistant, internet radio, connected speaker, hands-free speakerphone, and connected message board all rolled into one.

That’s effectively what Amazon’s Echo, Dot and Tap are. But whereas they look like black Pringle’s cans and hockey pucks respectively, Triby looks like a retro 60’s transistor radio.

It's about the size of a sandwich, comes in multiple cheery colors and has magnets on the back so it can stick to a refrigerator.

"As a company with a specialty in creating speakers and telecoms devices, we are excited by the world of possibilities consumer products like Triby offer families to improve their lives,” Sébastien de la Bastie, managing director of Invoxia, said in a release.

The Triby retails for $199, though it’s available now on Amazon for $169 to Prime members.

Amazon’s own Echo sells for $179. The Tap, a mobile version of the Echo, sells for $129.