An animal “especially near and dear” to Pornhub — the Sperm Whale — needs your help.

To celebrate World Whale Day on February 13, Pornhub is getting charitable. No, you’re not getting free porn, but the porn you are watching (don’t even try to deny it) is about to help an endangered species.

For every 2,000 videos we watch on Pornhub through the end of February, the site will donate one penny to the Washington-based Moclips Cetelogical Society, a non-profit organization devote to protecting Whale species.

From Pornhub’s announcement:

The Moclips Cetological Society has been an active agent of change among academics and philanthropists within the whale preservation community for many years. Since the organization’s inception, they have initiated the Northwest Regional Orca Survey, and founded the Whale Museum in Friday Harbor, WA, and is involved in many other major research groups. The MCS has also published a plethora of books and scientific articles pertaining to whales and their conservation open to free public access for those willing to learn more.

Pornhub also has Moclips’ blessing. Its president, Ken Balcomb, says “humans are not the only mammals that engage in sexual activities for reasons other than procreation. Cetaceans – whales, dolphins and porpoises – are very sexual animals and have evolved a variety of fascinating social life histories beyond simple procreation.”

Thankfully, it’s a leap year, which means there are 29 days in February. Let’s all save some whales, shall we?

➤ Save the Whales [PornHub]

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