INSTAGRAM•GETTY A town in Italy has opened a 24/7 wine fountain for FREE

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The town of Caldari di Ortona, Abruzzo, Italy is frequented by tourists making the popular Cammino di San Tommaso pilgrimage. But the tiny village has just put itself on the map for something entirely different. A wine fountain has been opened - and it will stay open 24 hours a day, seven days a week. In a move to suit all tastes, the fontana del vino offers passersby free wine round-the-clock.

INSTAGRAM The fountain was created by Dora Sarchese vineyard in Caldari di Ortona

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It’s a revolutionary concept devised by Dora Sarchese vineyard and the organisation behind the Cammino di San Tommaso. Thousands of pilgrims who pass through the spot will be treated to red wine as a pitstop on their journey from Rome to Ortona. But other travellers have already been warned not to abuse the generous offering. In a post to the vineyard’s Facebook page, the venture was described as: “Fountain of Wine is a welcome, the Fountain of Wine is poetry”.

GETTY The glorious fountain offers up free red wine to passersby

It also stressed the fountain was not to be used by “drunkards” or “louts”. The post mysteriously explained: “The Fountain of Wine is a gift for the Cammino di San Tommaso in which we believe so much and that in this way we want to help to grow. “The Fountain of Wine is not the Trevi Fountain, not spilling wine all the time.” Italy’s most famous wine fountain lies in the hills of Marino.

GETTY The popular pilgrim town lies in Italy's Abruzzo region