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On Friday night during the Clippers vs. Lakers game, trending words on Twitter included #Lakers, #MikeBrown, #BlakeGriffin.

As the game went on, trending words were #Floyd and #50andFloyd.

The bromance of undefeated American boxing pound-for-pound superstar Floyd Mayweather and rap-star-turned-boxing-promoter 50 Cent became turbulent as the two insulted one another.

Recently, 50 Cent announced (via Twitter) that his one-time partnership with Mayweather in The Money Team promotions was over. He said he would go forward with his own fight-promotions company, SMS Promotions, in which he has contracts with Yuriorkis Gamboa, Billy Dib and Andre Dirrell.

Many fight fans began to take sides, speculating on what went down between Mayweather and 50 Cent to end their business partnership and friendship.

On Friday night, both 50 Cent (who has over eight million followers) and Mayweather (who has over three million followers) started to "diss" one another on Twitter.

Here is how it happened:

50 Cent began tweeting that Gamboa wants to fight Mayweather, adding that he would even put in $20 million for the winner. He also implied that Mayweather would pull out of that fight.

wants to fight Mayweather, adding that he would even put in $20 million for the winner. He also implied that Mayweather would pull out of that fight. 50 Cent started posting pictures of his old The Money Team jacket on his Instagram , even joking that he will sell it for a $1.00 and that it only looked good because he was wearing it.

, even joking that he will sell it for a $1.00 and that it only looked good because he was wearing it. He then began to criticize Mayweather's lifestyle, writing that he felt he was spending money on women who just loved his money.

The biggest insult was:

‏@50cent I can't hang out with Floyd no more,I'm tired of running from manny pacquiao #smsAudio

This tweet quickly got over 6,000 retweets and over 1,000 "favorites" in a matter of minutes, perhaps indicating that the general public is indeed viewing Mayweather as ducking Manny Pacquiao.

Mayweather, having an equal if not bigger ego than 50 Cent, had a lot to say in retaliation.

He went after 50 Cent's lack of success in his music career, mentioning declining record sales and Floyd asked other rap stars—Rick Ross, Kanye West, Lil Wayne, Drake—to help 50 Cent out with his struggling music career.

Mayweather posted pics (via his Instagram) of Dr. Dre saying he had the best ear phones. He went on to call 50 Cent a boxing groupie who held his belts for him, and he even posted a chart of 50 Cent's album sales declining from his debut to his most recent album.

Mayweather even offered his own thoughts for what SMS stood for:

After tweeting back and forth for a while, many fight fans started voicing their own opinions on what was really going on. Some fans felt the beef was not authentic and that it was a publicity stunt of some sort.

Does it matter, especially if it does not do anything to give us the fights we want to see happen?

I, like many fight fans, had very high hopes for Yuriorkis Gamboa. He had what it took to really make some waves. He is a beast in the ring and has convincingly moved past all of his opponents.

If 50 Cent is indeed looking out for Gamboa's best interests—or is at least going to get him back in the ring and against the top guys—then that is fine.

Andre Dirrell, too, is one talented super middleweight who has incredible speed and great technical skills. If Dirrell regained his confidence and heart, he could give Andre Ward a run for his money.

Will 50 Cent make these two good fighters into the stars that they should already be right now? That is a question that a true fight fan would want to have answered.

My personal take on the beef between the two is that something is amiss. After all, 50 Cent is a master manipulator. He got started by making mixtapes, dissing everyone who was a big rap star when he was virtually unknown. Guess what? It worked.

All of the rappers who he dissed took notice, and so did the fans. He began doing collaboration songs with the very same rappers who he started out dissing to make a name for himself.

Interestingly, 50 Cent's best lyrical work was on his mixtapes before he blew up. You can see how his hunger kept him focused and on point. His lyrics became weaker and weaker as his fame grew.

The same thing happens in boxing.

When an up-and-coming fighter is hungry, they perform at their best. Once they become famous and start living the good life, they begin to lose their work ethic.

What is the ultimate goal of this rift between 50 Cent and Mayweather? That still remains to be seen. Perhaps this will somehow lead to the Pacquiao vs. Mayweather fight finally happening.

If it does, I am all for this rift.

King J is the Bleacher Report Boxing Community Leader and a Featured Columnist.

Follow on Twitter: @KingJ323