Another day, another Disney franchise money-grab . Disney released the highly anticipated teaser trailer for its next "Star Wars" film on Friday, and it looks — uninteresting.

I wish I could come up with a more colorful adjective to express my boredom, but the clip can’t even elicit that much emotion. It’s just dull and cliché, a study in lethargy.





George Lucas’ original three "Star Wars" films were revolutionary, brilliant pioneers in the space opera genre. Now Disney, which purchased Lucasfilm in 2012, is preparing to release the saga’s ninth installment. For perspective, "Indiana Jones" only has five movies (with the fifth coming in July 2021).

On the subject of sagas that stretched painfully past their expiration dates, "Rocky" has eight films, "Fast and Furious" has 10, and "Pirates of the Caribbean," another Disney offering, has five. Who knows how much further these franchises will excessively expand?

According to the law of diminishing returns, as time stretches on, the money and energy invested in an effort is eventually not worth the benefit you used to derive. In other words, eventually we’re going to get sick of "Star Wars" — or not, since “Star Wars Episode VIII: The Last Jedi,” grossed more than a billion dollars in 2017.

Disney will no doubt make millions off its latest, “Star Wars Episode IX: The Rise of Skywalker,” but that doesn’t mean the endless stream of updates won’t make us fatigued even by the original films. The more the story gets updated, the more it becomes incongruous (like Luke Skywalker turning a little murdery in “The Last Jedi”). The characters become difficult to maintain, and each chapter will appear duller than the last.

At the ninth installment, even a great story will inevitably find fans asking, “Another one?”