Just as the World Cup gets really serious, Machine House is ready to debut its new Central District pub:

🚨MHB Central District is opening this weekend at 1315 E. Jefferson St.🚨 Doors open 7am this Friday 7/6 for the start of the World Cup Soccer Quarter Finals! Enjoy $4 imperial pints of the Cambridge Bitter during matches on Friday and Saturday as a part of the celebration!

You might expect a bit of a crowd at the new venue from the Georgetown-born brewer of English-style cask ales Saturday morning as England takes on Sweden.

CHS first reported on the E Jefferson tap room project in January as Machine House co-founder Bill Arnott told us a big part of the drive behind creating the pub was making sure the brewery’s prized creations are receiving the pours they deserve. “Very few pubs can serve it properly,” Arnott told CHS earlier this year. “We’ve found we need to control the experience. We need bartenders who can explain and present it.”

Arnott and co-founder Alex Brenner’s new venture is tiny compared to the massive and spartan factory setting of the Machine House brewery in Georgetown — just 1,000 square feet — so expect close quarters with some good new friends down the rail and plenty of good beer.