Organising an event can be a daunting effort. It is important to develop a strategic list while you are in your planning phase and then refine the details later. While planning an event, not everything runs to plan and you have to face various challenges. Here are the 10 things to consider while organising an event.

1. Objective

Make a clear mission and business objective to hold an event. Lacking defined objectives, your event can be costly effort without the power to attract attendees or further your mission. So, set the objectives, having a objective helps to unify your ideas and to sell and market to the right people.

2. Perfect team

The perfect team is needed if you are planning to organise an event. Communication is very important so that every task is completed and efforts aren’t duplicated. It’s also vital that you have your company’s staff on board for the event, make sure you are accommodating and that everyone is comfortable with your schedule.

3. Budget

When it comes to organising an event, the sky is almost never the limit for the budget. Make a detailed list of all event related expenses before you start shopping around for the event. This should include things like office materials, equipment rentals, staffing needs, food and beverage expenses, designing and printing expenses, venue expenses and much more.

4. Venue

There are many issues to consider when selecting a venue. Most importantly venue has a big effect on the overall event. Check the venue well in advance and meet with the staff member who you will be working with. Use your best judgment and you should know what attendees want more than anyone. However, you should once visit a venue yourself before you make your final selection.

5. Target audience

Carefully consider who should be invited to your event and it depends on the type of event you are holding and your business. Defining your target audience specifically for your event is one of the keys to a good attendance.

Targeting Audience

6. Food and Beverages

Along with the venue, food and beverages play a key role in the success of an event. If the venue you choose also provide food and beverages, that’s even better. If your venue doesn’t provide food and beverages, ask and see if it’s possible to bring your own liquor and food. Let the venue know about any special requirements in advance so the caterer can set up options to suit all needs.

7. Marketing plan and strategies

A marketing plan must be relevant and actionable. Who do you want to attract to your event and what works best in that specific community? The type of event, target audience, internal resources and budget will dictate your marketing approach. When choosing your media partners, focus on those who target your audience. Convey the idea of the event to your audience through email invitations, newsletter, posters, newspaper adverts, facebook event page, press releases for local newspapers.

8. Decoration

Decorations are important for setting the mood, framing the emotion and emphasising the importance of the event. Decorating the hall, as extensive as coordinated colors of tablecloths, napkins, and colors of clothing event personnel wear. Decorating the event hall with flowers is always a winner and lends charisma to banquet table centerpieces and anchors stage backdrops. It also gives you additional opportunities to deepen your attendee’s engagement with your event, and provides additional sticking power after your event is over.

9. Program

Create a timeline that includes all the tasks needed to make your event a success and a due date for having them completed. It is nice to be carrying around a schedule so that guests know where to go next as well as how long each presentation will be. It’s also good to have the options listed in the program if there are multiple events occurring at the same time. Guests will be happy knowing they are in the right location at the right time.

10. Feedback

Ask visitors to assess various aspects of the event like locations, work of the organisers, logistics, speakers etc. This information will help you to avoid mistakes in the future and improve the quality of events. You can also get feedback on social networks of an event.

As well everyone who contributed to the event, from speaker to sponsors, from contractors to staff members, deserves a personal “Thank You“. Take time to congratulate yourself and your team members for the success of your event.

So these are the things that to be considered while planning an event. It will surely help to set your event’s standard bar high. Would you like to know how End2end, one of the prominent event planner in Melbourne, Canberra and around ACT have earned its prestige in event management field? Then feel free to contact End2End Events at 0415523159 or +610262809356. You can even visit our website, book your event and be the part of our success story.