In 2010, more than 100 people stripped off their clothing and went for a roller coaster ride in the UK to raise money for a local hospital while setting a world record. There were 102 enthusiasts who went for a clothing-free ride on the Green Scream roller coaster at Adventure Island, in Southend, Essex. The roller coaster ran three times to ensure all of the nude people had a ride. The event raised more than £22,000 for Southend Hospital Charitable Foundation's Bosom Pals Appeal. Philip Miller, who runs Adventure Island, said: “People have travelled from all over the UK to take part and we've heard some amazing stories from so many who have been directly, or indirectly, affected by cancer and wanted to give something back.”

The previous record, of 32 naked people on a roller coaster, was set in 2004, on the Nemesis roller coaster at Alton Towers, Staffordshire.