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THE GUERRILLA ANGEL REPORT — This memo came to me via a radio business site. They are warning radio stations against running ANY of the 98 advertisers on the list during controversial shows like Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, and Sean Hannity.

In other words, prior to Rush’s “slut” comments, some of these ads could or would have ran during during these other host’s programs. These ads are now “off limits” to them as well as Limbaugh. This is a huge hit in the pocketbook for them and the radio stations carrying them. The memo:

“To All Traffic Managers [radio station avertising people] Carrying Premiere Radio Networks commercial inventory. . . More than 350 different advertisers sponsor the programs and services provided to your station on a barter basis. . .

These advertisers have made a commitment to using radio, both network and local, in 2012. They help to underwrite the cost of sponsoring specific programs and/or services. They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). . . .

In your position as Traffic Manager, you know the programming environments of your station(s) that these advertisers may find objectionable. Please ensure their commercials that you receive as part of any Premiere Radio Networks inventory do not air in these programming positions . . .”

The 98 sponsors include Ford, Toyota, NBC-TV, VISA and McDonalds.

Source: Traffic Directors Guild of America http://www.tdga.org/ (The specific page since been has been removed from public viewing.)

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At this point, almost 50 sponsors of The Rush Limbaugh Show has pulled ads and most of the ad spots being run during the show are PSAs. From the Huffington Post: Media watchdogs have been paying close attention to the commercials aired during Rush Limbaugh’s radio show, as nearly 50 advertisers have pulled their content from the program . . . Reports about Limbaugh’s Thursday program showed that 77 of the 86 spots that aired were “free public service announcements donated by the Ad Council.” Additionally, seven ads were from companies “in the process of pulling their spots.” This apparently left only two paid advertisements.

http://www.huffingtonpost.com/2012/03/09/rush-limbaugh-advertisers-exodus_n_1334705.html

Two of my most recent posts on Rush: https://lexiecannes.wordpress.com/2012/03/09/eight-hateful-comments-about-women-from-rush-limbaugh/

https://lexiecannes.wordpress.com/2012/03/07/im-sending-rush-sizable-cash-to-tide-him-over-you-just-cant-make-this-stuff-up-folks/

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