Sean Madden, senior director of service and experiences for Nike's direct-to-consumer division, says the tech inside the store isn't meant to be the main attraction. Instead, he says these features are designed to make the shopping experience more personal. With the hoop, for example, the Kinect sensors are there to capture movements from your body and display those on a massive screen in front of you. That being said, the idea is obviously that you'll use that area to try on shoes you're interested in.

I went inside the store, which happens to be near Engadget's NYC office. Here's what else I came across during my tour.