When Huawei announced the P10 and P10 Plus at Mobile World Congress this week, we assumed, like many other members of the tech press in Barcelona, that the launch would be focused on Europe. And it was — for a while. But now we know that in addition to Europe and the UK, Huawei plans to bring its new flagships to Canada in the coming weeks.

Specifically, the P10 will be launched on Rogers, Bell, Fido and Videotron, while the larger and better-equipped P10 Plus will be a Rogers exclusive. Prices and availability aren't yet available, but based on the phones' European prices of €649 and €749 respectively, we wouldn't be surprised to see them broach $700 and $800 or higher. So why are the phones launching on Canadian carriers but still shut out of the U.S.? In an interview with MobileSyrup, the company's vice-president of corporate affairs, Scott Bradley, said that Huawei had been pushing for a move into Canada's high-end market for several years — it's sold mid-range devices for a while, including the recent Nova series — after finding tremendous success with the Nexus 6P. Verizon is offering the Pixel 4a for just $10/mo on new Unlimited lines He said that the Nexus 6P was incredibly popular at Canadian carriers, and improved Huawei's brand recognition amongst regular Canadians. The Chinese company also invests a lot of money into research and development within the country, so there is a positive brand sentiment overall.