Anti-fur protesters are pelting London fashion week attendees with their cause.

Last week, topless PETA members, who’d painted the phrase “wear your own skin” across their bodies, staged a flash mob to support animal rights and promote veganism in fashion.

Then, this past weekend, a passionate campaigner from UK nonprofit animal-rights organization Surge sprang onto a catwalk full of models to protest fur at designer Mary Katrantzou’s Sunday show.

The unnamed activist stormed the runway, shouting, “Shame on you for supporting this.”

But there was only one problem: Katrantzou wasn’t showing real fur on her runway.

There were a few fluffy designs — but all of them were fake, as Katranztzou later explained in a statement.

Apparently, that’s not enough to appease all demonstrators, many of whom consider synthetic pelts to be an endorsement for real fur, according to the Guardian. To those hardcore protesters, the look is cruel whether it’s real or not.

A bit of an overreaction? Faux real.

But fur has been a hot-button issue at London fashion week for the past few seasons, and the industry is paying attention.

Ahead of this LFW, 95 percent of participating designers confirmed to the British Fashion Council that they would not be using fur.

It seems the protesters’ voices are being heard: Industry heavy hitters Tom Ford, Michael Kors and Gucci recently ditched pelts altogether, joining the likes of Stella McCartney, Vivienne Westwood, Calvin Klein and others.