For those reading who do not know I run an e-commerce store. This is a solid source of passive income and from August to September I increased my sales by more than 400%.

How?

I noticed that for my best selling designs the only product that was available for purchase were different types of t-shirts. This made me think that if the designs were available to purchase as a sticker people would be more willing to purchase my designs.

Why?

I walked through the customer experience of searching for a product to buy. I saw that the company displays my designs as a product not as the design itself. In this case, the customers only see the design as a t-shirt. I made the assumption that every customer is a new customer and has no experience using the platform.

By creating an entry for stickers the customer knows a more cost efficient product is available for purchase without having to do anything. Creating one less step for the customer to make a purchase.

Conclusion

Looking at my sales data led me to realize that my most profitable designs sold no stickers. My ability to create less steps for a customer to make a purchase led to more sales and increased profits. Looking at any kind of data can be useful in increasing your sales.

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