Compass Plumbing is a local water service company located in Portland Oregon that belongs to my parents. An identity needed to be created in order for the company to get up and get going.

Since this was a new company, I had to start from scratch. In this case, there was no formal design brief or precursor. I was simply told, "It needs to be clean, simple, and readable. Also, make sure you spell everything right." I had quite a bit of wiggle room to work with ...