Over the past few months we've been inviting Wired-minded people to post their thoughts on technology and society and the trends and ideas that will matter most. Today, we're making things official with Wired Opinion – a new section offering daily insight, argument and provocation from some of the world's most innovative thinkers and doers.

Wired is first and foremost an idea shop. Now, in addition to the world-class journalism and breaking news you've come to expect at Wired.com, you'll find a fresh focal point for commentary, debate and thought-provoking conversation. Contributors to date include Philippe Starck, Sir James Dyson, Catherina Fake, Alexis Ohanian, Neal Stephenson and Peter Sunde, among others.

In addition, we're shining a brighter light on the many regular columnists who now grace our screens: Andy Baio, Susan Crawford, Steven Levy, Ryan Singel, Tim Carmody, Lore Sjoberg, Wired Opinion Editor John C Abell and a new bi-weekly commentary starring The Amazing James Randi.

Join the conversation every day at Wired Opinion, and follow @WiredOpinion on Twitter.

Photo: Idea Bulb, by qisur (Ramunas Geciauskas)/Flickr. Used with gratitude via a Creative Commons license.