We thought that the future of music would be live: music itself will become a free promotional tool, and musicians will have to get up out of the studio and hit the road, gigging their way to fame and fortune. How wrong we were. The White Stripes see a different future, a future of branded gadgets.

Joining the Jack'n'Meg USB drives are these White Stripes Special Edition cameras. The Meg Diana+ and the Jack Holga are custom editions from Lomo, the cult low tech camera maker. The $180 Meg Diana+ offers the same crappy image quality as the original Diana+, only in red, with better packaging and a bundled "Nobody Knows How To Talk To Children" ringflash.

Jack's Holga is again red and white, also costs $180 and the kit comes with an add-on fisheye lens, colored filters and a custom "peppermint filter".

Even if you don't want to buy one of these, check out the site, especially for the photo gallery of pictures the 'Stripes have taken with their Lomos. It's almost the perfect product placement: Jack White's geek-cred was firmly established in Jarmusch's movie Coffee and Cigarettes, where he showed Meg his Tesla Coil.

Product page [White Stripes]

Jack Shows Meg His Tesla Coil [YouTube]