We don't generally get that excited about teaser posters, but some images are just too arresting to pass over. As so it proves with the first print promo for Alpha Papa, the forthcoming Alan Partridge movie (released in the UK in August).

The Andy MacNab-esque title font, the cliffhanger-ish tagline, the slo-mo horror of a bullet laying waste to a cuppa, the classic black matt background – just when we thought our appetites couldn't get more whetted, they are.

But one mug is missing from this image. Was this a wise strategy? Is withholding the man himself a cute ruse or an unwise tease? Here's the first trailer in case you need reminding …

… feel free to leave your comments below.