National Radio Day happens August 20, a Tuesday this year. This is a day to recognize radio’s value. For you, it may be a time for messaging to generate donations.

According to the 2018 event website, “Radio delivers information, news, entertainment and company to millions of Americans every hour of every day. We invite listeners, broadcasters, producers and stations to celebrate on August 20.

“Although there is not one authoritative source on the history of National Radio Day, it has been celebrated since the early 1990s on August 20. Perhaps it was decided that August 20 would be an appropriate day because 8MK (now WWJ) in Detroit, first broadcast on August 20, 1920.” Your station has stories. From the ways you serve your town to the inspirational listener testimonials, take this time to convey what you do, and why listeners should give.