Businesses that operate price comparison websites will be forced to clearly disclose any commissions or referral fees or kickbacks they receive, under a new package of NSW consumer law reforms to be considered by State Parliament.

The NSW government's crackdown comes off the back of recent criticism by independent regulators against commercial comparison websites in the energy sector as Australians go online to look for relief from bill shock.

Better Regulation Minister Matt Kean, who will introduce the proposed laws to State Parliament this month, said consumers were increasingly relying on referrals by third parties when deciding what to buy.

Better Regulations Minister Matt Kean. Credit:Nick Moir

“Not everyone knows that these referral businesses often receive a financial incentive for

recommending specific products or services," Mr Kean said.