Speaking at the NSSF Industry Summit in Austin today, Smith & Wesson pro shooter Julie Golob reckons competition shooting isn’t inclusive enough. There are too many rules, the equipment costs are too high, the travel distances are too far, OFWGs aren’t welcoming, many safety officers are insensitive Neanderthals, some pro shooters are *ssholes and ranges lack WiFi.

Basically, all the shooting competitions — from IDPA to 3Gun Nation — require too much time and money for the average shooter. And the culture is snobby, sexist and intimidating. The stats tell the tale: just .36 percent of 15.7 million Americans with carry permits participate in the shooting sports.

Ms. Golob wants shooting sports to look like . . . CrossFit. “The first rule of shooting competition is to talk about shooting competition,” she opines. Ms. Golob pitched the idea of simple (i.e. easy rules, common equipment) “virtual shooting competitions” around the U.S. to the NSSF audience, imagining a network of ranges connected by the Internet.

Basically, Ms. Golob thinks the current shooting sports associations suck. She wants to bring millions of people into the shooting sports by creating a new shooting sports organization, simplifying, standardizing, marketing and friendly-izing firearms competition.

I wonder if her presentation will inspire someone in the audience to launch her dream league. Or whether the OFWG gestalt of current shooting orgs will continued unopposed.