The design renaissance, developed by the Jacksonville Jaguars, the NFL and Nike, centers around the concept of the American dream and realizing success through hard work, ingenuity and leadership – ideals that Jaguars Owner Shahid Khan is working to instill throughout the entire organization. Like Nike co-founder Bill Bowerman, Khan embodies a pioneering innovative spirit while staying true to his humble beginnings. Nike always starts by listening to the voice of the athlete, as did Khan and the Jaguars organization through their design approach in partnership with the NFL.