The next state election may be more than three years away, but the WA Opposition has already started boosting its social media presence to better engage with voters.

That includes the recent launch of a new dedicated Facebook page — The Loop WA — for Opposition Leader Mike Nahan.

An email to Liberal MPs and their staff, leaked to the ABC, reveals the Opposition has engaged brand and public relations firm Clarity Communications to help build their social media presence.

There is broad agreement across the Liberal Party that an overhaul is needed after Labor smashed them during this year's election campaign in terms of its presence and use of social media.

With The Loop now up and running, the focus will turn to arming Liberal MPs and staff with the social media skills now needed in modern-day politics.

The Opposition hopes that by honing its skills early in the electoral cycle, it'll have plenty of time to build a much-needed profile and presence ahead of the 2021 poll.

Clarity will hold training sessions for MPs covering topics that wouldn't sound out of place in a newsroom — "basics of Facebook and Twitter", "audience identification" and "how to create interesting content to engage your audience".

But one of the first short videos posted on The Loop has already raised the eyebrows of some Liberal MPs and staffers.

Sorry, this video has expired Mike Nahan's Facebook video pitch

This is Mike. He enjoys sailing, yoga and pilates

The video is a light-hearted Q&A with Dr Nahan, designed to boost his profile by presenting him as an "ordinary bloke" and revealing things voters most likely won't know about him.

It is effectively an attempt to soften some of the awkward and quirky mannerisms of a man some have nicknamed "Ned Flanders" — the next-door neighbour from The Simpsons TV show.

The Simpsons character Ned Flanders. ( Supplied )

The video aims to present him as someone who can laugh at himself — in part by appearing to deliberately exacerbate his quirks.

Kicking off, Dr Nahan is asked what he'd be doing instead of leading the Opposition, bringing a swift reply: "Sailing".

While that's not a response that will rapidly expand his voter base, he does go on to reveal how he's one of 13 children, his first job was onion picking and he enjoys yoga, cycling and pilates.

Who'd have known?

The video also confirms he can hold a coffee mug — presumably empty — and take part in a carefully scripted self-promotion exercise at the same time.

Sceptical Liberals 'want our money back'

Some Liberals who've spoken to the ABC were outraged Dr Nahan's office was using some of its taxpayer-funded allowance for the social media push.

They were particularly critical of funds being "wasted" to promote and build the profile of an interim leader who most agree won't take them to the next poll.

"The idea that we can successfully market 'Ned Flanders' into winning us office is unfathomable," one senior Liberal said.

"If that video is a snapshot of what we get through this exercise, then I want our money back."

But other Liberals argued the move had merit, saying it was important the Opposition started building its social media presence now to be competitive at election time.

"It's important to build the profile of the Opposition and its leader in the social media setting," one Liberal MP said.

"Mike is who he is and yes, it might be hard to shift perceptions. But you have to try, because what's the alternative?"

The message for the naysayers? Dump Dr Nahan as leader now if you're not prepared to back him and his staff's attempts to promote him.

The tougher job ahead

Social media can be full of land mines, particularly for politicians.

Just ask Premier Mark McGowan, who raised eyebrows among his own colleagues in May with an appearance on a commercial radio segment broadcast on Facebook Live.

Sorry, this video has expired WA Premier Mark McGowan appeared on a Facebook Live event hosted by Perth radio station hit92.9.

Wearing sunglasses and a suit, Mr McGowan took part in a DJ set at the Premier's office at Hale House — the very room where he takes calls and engages with national and international political and business figures.

But such social media slips are generally not career ending.

Most Liberals acknowledge marketing their very own Flanders is no small feat.

The tougher job ahead is working out what the party stands and winning back voters after that thumping election defeat just eight months ago.