Number one Bellator welterweight contender and former UFC fighter Rory MacDonald has secured a sponsorship deal with Dash totaling 330 dash, a deal that at press time is worth over $330K.

A campaign was set up on the Dash Central site where users could vote to either approve the sponsorship or not and Rory was able to secure the necessary votes just today to make the deal official.

Rory has agreed to wear Dash branded fight gear during his fight for the title on January 20, 2018. He will also be wearing Dash branded clothing in the lead up to the fight and during press conferences.

The following quote from the campaign page sums up the exposure Dash will get from this arrangement..

“Rory has committed to wearing Dash branded outerwear for his many public appearances leading up to the fight, during the “walk-out”, during the fight and after the fight. As part of the sponsorship, GreenCandle will be sending a swag package to Rory for his pre-fight interviews and gym workouts to have Dash on full display for the build-up of the event. Rory will be tweeting about Dash and possibly mention it during interviews. During the walk-out, Dash-branded attire will be seen front and center on the t-shirt and shorts. During the fight, Dash will be visible on the shorts and after the fight with a Dash “trucker” hat. A representative from GC will be at the event to insure Dash has maximum exposure.”

This sponsorship deal is the largest so far from a major crypto project. Other large celebrities have promoted coins or ICO’s, but never before has such a high level athlete been sponsored by a crypto project and certainly not for this large amount.







With its fast rise in price, Dash has been a somewhat controversial coin, as are most coins that rise in price quickly. But they have been leading the pack in their marketing efforts among other privacy coins. And this recent bold marketing move looks to put them in the public eye even more. So regardless of your thoughts on the coin itself, this is a very positive move in terms of marketing for Dash and should make investors very happy.

You can watch Lima vs MacDonald on January 20th, 2018 on Spike TV as they fight for the welterweight title.