There goes Samsung. Trying to win over iPhone users by releasing a new commercial that calls them a bunch of dumb hipster sheep. Again. Samsung isn’t going to win any fans by releasing these commercials every year, but to be honest, I actually enjoy them.

I mean, I don’t think the Samsung Galaxy S3 is better than the iPhone 5, or that people who wait in line for the new iPhone are stupid. But you totally hear Apple fans say ridiculous things like, “this phone is going to be like a precious jewel,” or “they should have a priority line for people who have waited five times.”

There’s no point in taking your smartphone preference too seriously, and even though Samsung’s newest commercial is almost offensive, it’s also kind of funny.