Nowadays, after Joma installed for some couple of years on the local market they have changed it to a yellow that is more “wearable”. But I do think this is not their work. It was rumoured, and later confirmed, that the national team had been working with two Bucharest based branding agencies called Brandient and Webstyler. A new identity made by the agency and put by Joma in the new kits.

Initial design mockups released on the web ahead of official presentation.

Official presentation of the kit. Blue for GK, Red for away and classic Yellow for home. Replicas were used.

Some kind of collaboration happened here between all parties involved: Romanian Football Federation, Joma and the branding agencies. Because if you would look at all Joma latest kits releases before this they do not do so much in-detail work or personalised kits at all.

As a sidenote I just want to mention that Romania never played any friendly or official games yet in red equipment since they announced their partnership with Joma in 2015.

After the official presentation, the GK blue and has been replaced with a Green color, as seen on the last official matches. Although I would really see the use of the blue one as a third kit, as Romania never played in a completely blue equipment ever in recent history.

Current national kit for Romanian goalkeepers. Switched from Blue to Green.

A blue jersey looks more fashionable and wearable in a day to day routine (at work or out with friends) and it is a color that works all year around. Same for red. While the yellow is more a summer/spring color and popups everywhere you go. Attracts all kind of insects during the hot summers.

This reminds about my time in Brazil, during the World Cup in 2014. I was down there for a project and proudly displaying my Romanian jersey even if Romania did not qualify. I got a lot of compliments for reaching the quarter finals and losing to the home team Brazil. As everybody thought I am wearing a Columbian jersey.

The nickname of the Romanian national team is “Tricolorii” (The Tricolours) but games were played only in one color since Joma took over: yellow.

There is also the superstition of the Romanian red kits: that they bring bad luck. Something that reminds the Romanian fans about the World Cup quarterfinal game lost in 1994 at penalties.

For a marketing purpose or PR stunt I would really like to see a game played in the Blue kits. See if there will be an increase in shirt sales. A yellow/blue color combination would really bring that vibe of Boca Juniors. Another great design I have seen, and could be an idea for a possible 4th kit of Romania, is the 1. FSV Mainz, anniversary, 3rd kit.