A frequent request from Asian women is to have a "more Western" appearance, and to westernize the Asian face. This has been the new fashion amongst the Asian women, which, indicates that they would ideally want to have less of a standard Asian face/ features, and more a westernized look.

Several research has shows that one in five Oriental women submit to "aesthetic" processes of Westernization of the face. The most popular modifications concern the nose and eyelids. The other demands are a rounder and sharper chin, a thinner face and a major projection at the lips, forehead and eyebrows.

In addition to changing and enhancing the shape of the face, they also request to lighten their skin and complextion, which is one of their primary wants and request.

The aging of the facial skin of Asian women is first manifested by the appearance of pigmentary spots.The first irregularities are observed around 30 years on the cheeks and forehead, photo-exposed areas that have deposits of melanin. This hyperpigmentation becomes more noticeable after 50. The skin also yellows with age.