Several months after reddit found itself at the center of a controversy involving stolen celebrity nude photos, the site has changed its policy regarding nudity. As of March 10, any photos posted without permission of those photographed will be banned.

The change was announced today in a short statement signed by executives and "the reddit team," which also mentions new hires and other changes. It alludes to reddit's failure to act promptly when unruly users in a few subreddits continued to post links to nude photos of Jennifer Lawrence, Kate Upton, and other celebrities. The statement reads:

Last year, we missed a chance to be a leader in social media when it comes to protecting your privacy—something we’ve cared deeply about since reddit’s inception. At our recent all hands company meeting, this was something that we all, as a company, decided we needed to address. No matter who you are, if a photograph, video, or digital image of you in a state of nudity, sexual excitement, or engaged in any act of sexual conduct, is posted or linked to on reddit without your permission, it is prohibited on reddit. We also recognize that violent personalized images are a form of harassment that we do not tolerate and we will remove them when notified. As usual, the revised Privacy Policy will go into effect in two weeks, on March 10, 2015.

A new section in reddit's privacy policy called "involuntary pornography" explains that anyone who believes such images have been posted without their consent should email contact@reddit.com "and we will expedite its removal as quickly as possible."

When the celebrity photo scandal broke last year, reddit became a go-to spot for those seeking to locate and share the photos. "We hit new traffic milestones, ones I'd be ashamed to share publicly," wrote a system administrator at the company. A subreddit dedicated to the photo leak, called /r/thefappening, was banned entirely.

Involuntary nude images are sometimes called "revenge porn," and have gotten plenty of negative press in recent years, especially after sites were set up trying to make money from such images. Several states have passed laws banning the distribution of such material.

One of the signatories on the policy change is reddit CEO Ellen Pao, who began a trial in San Francisco today over gender discrimination. Pao has sued her former employer, venture capital firm Kleiner Perkins Caufield Byers.