The video starts off telling us how excited she is, before informing us that Beautycounter is a ‘B-Corporation’. This means that they have made some effort to be socially and environmentally responsible. This is definitely a positive as it’s nice to know that they are doing their best to create cosmetics which don’t pollute the planet.

We then learn that after several years using beauty products, the representative learned that they contain dangerous chemicals. Luckily for us, Beautycounter only uses safe ingredients!

We then learn that the products aren’t just for women, there’s also a line for babies and for children. And of course there’s Beautycounter products for men. You can have the whole family on these products with their all safe ingredients.

According to this Beautycounter director, the products are 85% organic. She then tells us that all we need to do to join, is buy a $98 starter kit. It even comes with some cream and a lipstick….There’s also some brochures and a booklet. It’s everything you need to start sharing this business.

She then rambles on about how you can earn 20% commission selling Beautycounter, but you can earn even more if you grow your business. The video finishes with her excitedly telling us about how she has a great upline and I guess that means we should join her team.

While the video did give us a few details about Beautycounter, we still wanted to know more, so we looked at the official page of the Beautycounter opportunity. As expected the page has some photos of happy looking consultants. There are some quotes about how it changed their lives.

Beautycounter tells us that this opportunity is ‘where lipstick meets legacy’. They claim to provide a ‘platform which empowers you to create your own career’. If you become a consultant you’ll get your own Beautycounter website so sell from.

You can choose to sell online, in person (1 on 1) or in group ‘pop-up’ parties. We see that there is some online training, and Beautycounter tell us they provide ‘all the tools you need to run a successful business’. We are then reminded that all it takes to get you up and running, is the $98 starter pack.

While it’s nice to know that there are some excited consultants, and that there are some standard online tools, we still had more questions. We still don’t understand how this opportunity is going to make us rich.

How do you Make Money With Beautycounter

To find out how consultants earn commission, we had a look at the Beautycounter compensation plan. At just a single page, Beautycounter officially has the most concise compensation plan we’ve seen to date. Having said that, we can still get an idea of how it works. Like all MLMs, there are lots of ways to make money:

Retail Commission

Just like the video said, you can earn a 25% commission on any sales you make. We assume this includes sales made through your website. This is is useful because it means that if customers buy online themselves you automatically get a commission. This allows you to focus on promoting your website and generating sales. You don’t need to worry about handling products and delivering them to clients.

Personal Sales Bonus

If you generate enough Personal Volume sales, you can earn bonus commissions. The compensation plan explains that this is based volume of sales made to your customers. Therefore this bonus should be considered as additional retail profit. The amount you can earn and the PV required is shown below: