With Baselworld having been put to rest, the MCH teams have put all their expertise and the feedback from customers, buyers, visitors into giving birth to a new platform concept. An innovative platform to meet today's needs, the new concept is gearing up to unite and support a whole community that wants to regroup, make a new start and is receptive to change. Open, modern, inclusive, user-friendly, interconnected, both virtual and live, active all year round, the new platform is dedicated to players in the watch, jewellery and gemstone industries, but not exclusively.

Curious to learn more about this exciting new concept?