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Like other legions, Branch 641 provides substantial support for local sports teams and nonprofit groups. It also takes a lead in spearheading campaigns that honour Canadian service people. Most recently, the branch — in co-operation with Legion South Carleton (Manotick) Branch 314 — played a role in having a new Ottawa suspension bridge named the Vimy Memorial Bridge. The Canadian victory at the Battle of Vimy Ridge in France in 1917 is considered one of the defining nation-building achievements in Canada’s history.

Branch 641’s growth is among the nation’s strongest as it gains members across all adult age groups. “I recently swore in 45 new members at a meeting, which is one of the largest such ceremonies in the Legion’s history,” says Hughes. “We had 60 members when we opened this new site. Now we have 540.”

Central to Branch 641’s growth is its appeal to younger generations. “Some of our members come to us at age 18, when they are too old to remain in cadets but want to stay involved with the Canadian military. Others in their 20s like our social facilities. We have the only pool table in the area and incredibly popular dart boards. We sometimes have up to 70 people playing darts at a time.”

Branch 641’s location enhances its success. “We are the only bar in the mall, and we’re happy to let members get takeout at other restaurants and bring it here to eat while they enjoy a beer or two.”

Put it altogether, and Barrhaven Branch 641 has found the keys to sustained growth and multi-generational popularity. This success allows the branch to fulfill its mission – “which is to support

our veterans, their families and the general community,” Hughes says – while earning its keep.

This story was produced by Postmedia’s advertising department on behalf of the Royal Canadian Legion for commercial purposes. Postmedia’s editorial departments had no involvement in the creation of this content.