The platform in my example will be: Instagram. I will create content that fits the story feature format. Make sure you leave some room for sponsors just in case. In my case I do not have any sponsors, but I will try to incorporate a #hashtag by using Text Option in the app. If you don’t have a hashtag, you could include location. But this are secondary elements, that should not be included at all. The visual style I decided in my examples is: focus on the hero. If I start adding emoji or location means I am not sticking to what I decided.

Debatable: I observed an increase use of emoji on instagram stories and updates. I do not really encourage using them, but I know it’s very tempting to do so. They are not essential and do not add value to the story. Personally, I would not overuse them.