Just ahead of its debut at the Geneva Motor Show on March 3, Kia is teasing a new D-segment concept car which most likely previews the next-generation Optima sedan.



The 11th concept car created by the company’s European design studio in Frankfurt, Germany, features “confident, powerful lines which sweep elegantly from Kia’s hallmark ‘tiger-nose’ grille towards the rear of the vehicle,” according to the release.

Kia also says the as-yet-unnamed study has been created “as a spacious and versatile accessory to an active lifestyle, as a purposeful, energetic design study for the style-conscious, and as a sanctuary from the stresses of the modern world.”

Moving on from the press blurb, the teaser photo allows us to notice that the study does not look futuristic at all, leading us to believe it will transition into a production model quite smoothly. The photo also allows us to notice the similar shape to the current-generation Optima, as well as sporty details like the vented fenders and the alloy wheels.

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