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Credit: WWE.com

To make a more consistently compelling symphony out of Kevin Owens' rivalry with Seth Rollins, WWE has to turn up the knob on existing sounds.

The fight for the WWE Universal Championship on Raw each week has had its share of highs, but they have come in flashes. Subplots swirling around the main narrative have sparked interest in this feud. Owens has briefly looked like the predator he was born to be.

WWE has paired two highly talented performers together here, as we saw when Owens and Rollins put on a great match at the Hell in a Cell pay-per-view last Sunday. But something remains missing.

Owens and Rollins' story of animosity hasn't been nearly as powerful as it could be. Before its climax comes and goes, WWE's best bet is to amplify its strongest elements.