Since 2015, we have been reporting about referrer spam issues within Google Analytics. It got a little better but I think for the most part, most marketers just learned to live with the problem.

The problem was brought up at SMX East last week during the Google Keynote and Babak Pahlavan the Senior Director of Measurement & Analytics at Google said they are actively working on the problem.

He said he would like to see more examples but he knows the team does take it seriously and they are devoting resources to it.

Overite covered it in this tweet:

Google Analytics has an active plan in place to address referral spam @babakph #smx #keynote — Overit (@overit) September 28, 2016

I guess you can share examples with him on Twitter, that is his Twitter handle.

You can also watch the Q&A portion towards the end of this video:

Are you still annoyed with the Google Analytics spam issues?

Forum discussion at Twitter.

This post was scheduled to go live today but was written earlier - I am currently offline today.