Pornhub is very close to embracing a truly painful method to support the idea of a free and open Internet, as the company is joining other parties like Amazon, Reddit, and Mozilla in the “Battle for the Net” protest to take place on July 12.

The adult content sharing website hasn’t provided too many specifics on how exactly it wants to join the protest, but CEO Corey Price explained in a statement that one of the ideas that are currently in pole-position to be embraced is a slow loading icon that would show visitors the impact of the new proposed rules.

“No one in the porn industry ever yells ‘slower, slower, slower. We’re much more accustomed to ‘faster, faster, faster.’ Here at Pornhub, we want to keep it that way,” he said.

At this point, it’s not yet clear whether pages would indeed load slower or the loading icon would only show how everything would be as compared to the existing speed, but more information should be provided as we get closer to the July 12 protest day.

Tens of companies joining the protest

In the meantime, protest organizers Fight for the Future, freepress, and Demand Progress call for Internet companies to join their forces and show the world why net neutrality really matters, only five days before the first deadline for comments on the FCC proposal.

“Websites, Internet users, and online communities will come together to sound the alarm about the FCC’s attack on net neutrality. We'll provide tools for everyone to make it super easy for your followers / visitors to take action. From the SOPA blackout to the Internet Slowdown, we've shown time and time again that when the Internet comes together, we can stop censorship and corruption. Now, we have to do it again!” the official website of the protest reads.

July 12 is shaping up to become one tough day for the Internet, and not just because of Pornhub’s involvement in the protest, but also because lots of other services, including here Amazon, Github, Kickstarter, reddit, and BitTorrent have already confirmed their participation.