Much of Bossip ’s celebrity coverage is focused on women. Like other gossip sites, its readership skews female (roughly 60 percent of its readers are women, according to comScore). Its staff of editors is evenly split between women and men.

Sometimes that can make for a balancing act. Ms. Canada said that she has sometimes tweaked the headlines of colleagues — for example, when they were writing about the pregnancy of Blac Chyna, the entrepreneur and tabloid staple.

“Someone wrote a headline about ‘huge’ Blac Chyna does such and such,’” Ms. Canada said. “She’s pregnant. Of course she’s huge. And we didn’t run it .”

As for the Bossip headlines that end up on the page, Ms. Canada stressed that many should not be taken all that seriously. For example, this one, from her colleague, Aiesha Letman: “The Bumpy Bachelor: Is Newly Single Usher Smashing This Love And Hip Hop Star To Smithereens Already?!?”

“We know everyone who’s dating is not getting smashed to smithereens,” said Ms. Canada. “But it sounds cool so we just throw it in there sometimes. I definitely understand from a feminist perspective how people can see that as problematic. As a woman working for the website, I sometimes tell the other guys, pull back, chill a little.”