"We've been looking for another location for several years and because of the street widening, the landlord hasn't put any money into it and we haven't put any money into it, so we really thought about what we want to do," Oldfather said. "The truth is we're a book store. We're Bookmans. We wanted to kind of double down on that and with the sporting goods store, what was happening there was we were getting more and more new sporting goods which put us in direct competition with Amazon and Dick's and it wasn't the direction we wanted to go...It was not a failure, but it was going in a direction that wasn't really for us. We're a recycler, a reuser."