According to market research firm Counterpoint Research Nokia slipped to its all-time lowest smartphone market share in India in the first quarter of 2019. The research firm analysed that while in Q4 - 2018 Nokia's market share in India managed to trudge to 3.5 per cent in the first quarter of 2019 it dropped to 1.7 per cent. So the iconic Finnish brand will have to work hard to turn it around in the smartphone space and marketing will certainly need to play a vital role.