Colour has a profound effect on human behaviour and it is better understood now than at any time in history.

The Colour Affects System of applied colour psychology is built on the pairing of colour physics with psychology to evoke consistently reproducible - and predictable - psychological response to colour in the great majority of people.

Colour affects your bottom line in branding, packaging, web design, interiors, product design and fashion.

Understanding your personal palette and how to surround yourself with your best colours, in your clothes and your home, will make you feel good about yourself and send your confidence soaring. Looking great is an inevitable by-product.

For comprehensive information about how colour really works, read about colour psychology.