The WatchESPN app on Apple TV is now simply called ESPN. With the rebranding, the app now plays a live stream of one of the company’s networks at launch. This allows authenticated users to get into the action without taking additional steps.

The ESPN app also includes a new collection of curated on-demand videos from some of the channel’s most popular titles. This includes content from “30 for 30,” E:60,” “Outside the Lines,” “SC Featured,” and more.

Finally, the app has become more streamlined. For example, under the Featured content, you can find videos by Sports & Events or Channels.

In 2016, the number of ESPN subscribers dropped to 90 million from 92 million the year before. As a result, ad revenues fell 7 percent during the last three months of the year. In doing so it hopes to cut $100 million in salaries in the coming months.

Note: ESPN has not rebranded the WatchESPN app for iOS.