Jessica Ellerm is a thought leader specializing in Small Business and the Gig Economy and is the CEO and Co-Founder of Zuper, a neowealth disruptor in Australia

The world is rapidly becoming a very different place and businesses will need to adapt fast to survive. Never has the phrase ‘survival of the fittest’ been so literal, for so many.

Over the coming months (or years?) many businesses will encounter survival pains that would have been unthinkable several months ago. How the fintech community responds to these challenges will also make or break many new startups in this space.

One trend that I think is prime for an agile fintech in the SME space to jump on, is the increasing importance of ‘know thy customer’.

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Originally posted by:

Jessica Ellerm

www.dailyfintech.com

April 1st, 2020



