• 5% of all proceeds are donated to The Smush Foundation, a nonprofit that supports a variety of animal welfare organizations to help facilitate adoptions through teaching shelters & rescues how to improve their photography, video, and marketing skills.



• A tree is planted in exchange for any purchase that involves wood.



• We cover 50% of the cost for product donations made to shelters.



• The wood for our naturally shaped cat trees are sourced from trees that no longer bear fruit.