Airline company JetBlue is offering customers a chance to fly for free for a full year if they delete all of their Instagram posts.

The airline launched its "All You Can Jet" sweepstakes last week. The contest runs through March 8, and requires entrants to delete all of their prior posts on Instagram before uploading a photo using a template from JetBlue and tagging the company.

Aside from the entry photo, which requires users to fill in a blank in "All You Can ____," entrants must not post any other photos to their Instagram account through the end of the day on Friday, March 8.

Full rules are available on the airline's website.

The company joined in on the contest by deleting prior posts from its Instagram account.

Dozens of users had uploaded photos to their Instagram accounts to participate in the contest as of Sunday afternoon. Entrants weighed in with phrases such as "All You Can Help," "All You Can Achieve" and "All You Can Beach" in their respective bids to win free flights for a year.