Ocean Spray releases commercial filmed in Wisconsin

WARRENS – If you're a proud Wisconsinite who loves cranberries and happens to be watching television next week, you might not want to flip through the commercials.

This Monday, Ocean Spray is releasing a new commercial that was shot on cranberry marshes in Warrens, Wisconsin.

You most likely have seen Ocean Spray's popular commercial campaign where two cranberry farmers — Justin, who is young and a little awkward, and Henry, who's older and grumpier — discuss the red fruit while standing in a cranberry bog. This commercial campaign — which has been on the airwaves for 10 years — has always been filmed in Massachusetts, where Ocean Spray is based.

But after almost a decade on air, the commercials needed a little bit of a new look and a "freshening up," the commercial's organizers previously told Gannett Wisconsin Media. So Ocean Spray, a cranberry grower cooperative, decided to film the advertisement in a new location: Warrens, Wisconsin.

"Wisconsin marshes have a different look and feel than the Massachusetts cranberry bog," said Ocean's Spray's cooperative communications manager, Kellyanne Dignan. A Wisconsin marsh has a much more "expansive" feel, she said.

So this past October, crews spent a week filming commercials on three different cranberry marshes in the Warrens area. Wisconsin produces more cranberries than any other state in the country, according to the Wisconsin Department of Agriculture Trade and Consumer Protection.

The commercial that will be released Monday advertises Ocean Spray's new Cran Mango beverage, which launched late last summer, Dignan said. The crews shot several commercials in the Badger State, which will be rolling out through the next year on cable and network television, Dignan said.