Using Scattertext to Explore the Effectiveness of Headlines¶

The code in this notebook shows how you can use the Python package Scattertext to explore how language used in headlines can correlate with social engagement.

For background on the term-class association scores used and semiotic squares, please see https://github.com/JasonKessler/PuPPyTalk and https://github.com/JasonKessler/SemioticSquaresTalk

This notebook makes heavy use of the library Scattertext (https://github.com/JasonKessler/scattertext) for language processing and visualizations.

The data used were scraped from Facebook by Max Woolf. Please see his original notebook at https://github.com/minimaxir/clickbait-cluster.