Rhea Seehorn says Bob Odenkirk is “unstoppable” on the set of Better Call Saul

Rhea Seehorn says Bob Odenkirk is “unstoppable” on the set of Better Call Saul by April McGee

Netflix undertook a genius ad campaign to make Paris ready for the premiere of Better Call Saul.

Better Call Saul is streaming on Netflix for fans in Europe. The streaming service owns rights for the show overseas. AMC is the holder of rights for the spin-off in America. This is why fans in the States will not be seeing Better Call Saul on their Netflix account anytime soon.

Netflix did not have a network behind them when it came to advertising in Europe. They consulted the powerful global advertising company, Ogilvy, to accomplish this feat. The ideas that the firm came up with are brilliant.

Their campaign focused on personalized ads scattered across Paris. Saul Goodman voiced his wisdom and targeted it towards viewers based on their location. Ogilvy released this clip of their awesome work:



Netflix and Ogilvy made up over 50 tips presented with the same template. Saul Goodman pointed to his audience accompanied with some bold white font that contrasted against the backdrop of an Albuquerque payphone location. The ad design was simple but the prints still conveyed meaningful messages.

One example includes letting husbands know to buy their wives a little something outside of a flower store. It passed on the knowledge that flowers tend to be drastically cheaper than a divorce.

I think my absolute favorite was the one featured in the train station. It made passengers more likely to get a free ride by walking through a different entrance. Such a Slippin’ Jimmy move.

I would love to see some of these posters in the United States. It only seems right to have Saul Goodman plastered around Albuquerque and Cicero.

Season two of Better Call Saul will air in early 2016. Fans in the United States should expect to see it available on Netflix a little before the season two premiere. Season two will consist of thirteen episodes.