State and federal regulators filed a lawsuit Monday against the makers of Prevagen, in hopes of getting consumers and stores to forget the memory loss dietary supplement that’s marketed to seniors.

New York Attorney General Eric Schneiderman and the Federal Trade Commission said there’s no real evidence that Prevagen, made by Wisconsin-based Quincy Bioscience, fulfils any of its claims.

“The marketing for Prevagen is a clear-cut fraud, from the label on the bottle to the ads airing across the country,” Schneiderman said.

“It’s particularly unacceptable that this company has targeted vulnerable citizens like seniors in its advertising for a product that costs more than a week’s groceries, but provides none of the health benefits that it claims. Quincy Bioscience must be held accountable for deliberately misleading consumers across the country.”

Prevagen retails for as much as $69 a bottle, Schneiderman said, and is sold at major retailers such as CVS, Walgreens, Rite-Aid, the Vitamin Shoppe, and Amazon.

Prevagen ads claim the product is “designed to support healthy brain function and improve memory.”

An FTC official slammed Prevagen, saying its makers target the most desperate consumers.

“The marketers of Prevagen preyed on the fears of older consumers experiencing age-related memory loss,” said Jessica Rich, director of the FTC’s Bureau of Consumer Protection.

“Yet despite the defendants’ claims, there is no scientific proof that use of the product will improve memory or provide any other cognitive benefit.”

Quincy Bioscience said it “vehemently” disagrees with Schneiderman and the FTC.

“We vehemently disagree with these allegations made by only two FTC commissioners. This case is another example of government overreach and regulators extinguishing innovation by imposing arbitrary new rules on small businesses like ours,” according to a company statement.

“Prevagen is safe. Neither the FTC nor the New York Attorney General has alleged that Prevagen can cause or has caused harm to anyone. And hundreds of thousands people tell us it works and improves their lives.”