EA takes shots at Call of Duty while Respawn congratulates Infinity Ward on another release.



Call of Duty: Infinite Warfare released yesterday to the official Titanfall Twitter account's criticism, directly quoting a review that called the competing FPS “slow and plodding” after the same outlet previously praised Titanfall 2:



The account didn't stop there, going on to quote reviews that included references to the competition, even if less direct:







Despite this, the messaging that appeared on the official Respawn Entertainment account was completely different in nature:



The difference lies in that the Titanfall Twitter account isn’t run by Respawn, but rather by Electronic Arts, as clarified by the game's producer:



The developer’s own account distanced itself from the shots fired by the EA-controlled account, mentioning that the folks at Titanfall 2‘s studio have "nothing but respect and love" for fellow creators:



The evidence above suggests that in terms of marketing and competition, publishers and developers sometimes find themselves expressing conflicting views.

Maybe PR should take a page from the developer's book once in a while.