"Five Pizzas," orders one customer to Seth Schrenzel.

"I'd love to make you five pizzas," replies Schrenzel

And so it goes at High Rock Pizza, in Gerlach just miles from the gate at Burning Man.

It is the dream of Schrenzel. For the next 14 days he’s living that dream.

“Many different careers from hospital software to physical security to driving pizzas. Idea of having my own pizza shop never really left my mind. And this is the culmination of that 25-year idea,’ says Schrenzel, owner of High Rock Pizza.

It is where he can be boss. But more importantly, to be in charge of the major ingredient: dough.

“Dream about what if feels like to be holding dough, and shaping dough in my hands. Because that's the most important job that I have at this shop. It has a personality. And when you touch the dough, this is going to sound hokey, when you touch the dough, it tells you what you can do and what you can't do. What it needs. If it needs more water or flour,” Schrenzel says.

This is the calm before the storm for Schrenzel. The highway into Gerlach is running smoothly, but in the days to come it will be bumper-to-bumper as the 70,000 Burning Man attendees head to the playa right past his stand.

Exciting but also challenging as he's seen some moderate success...so much so he had to buy another commercial oven, and a commercial mixer the first couple days after opening for the first time.

Then there are the toppings three hours away.

“The closest grocery store is 73 miles away,” he says.

With the help of neighbors and friends, Schrenzel says he'll be able to keep up the pace until Monday, as he expects to do twice as much business from people leaving the playa as entering.

He says he’ll be back next year. Until then he wants to open on weekends in a commercial building in this town of 150.