Fans are pissed off at the Michael Bay-produced TMNT flick yet again -- and not for the changes to canon -- but this time, because of an awkward PR gaffe posted on social media.

Paramount Australia posted this poster -- which features the Turtles jumping head-first out of a burning skyscraper -- on Facebook and Twitter with the following caption: “Check out the official poster for #TMNT in cinemas September 11." The film happens to open on the 13th anniversary of the 9/11 attacks.Here's a screenshot of Paramount Australia's original tweet:

After the post was deleted due to fan outrage, Paramount sent out the following statement of apology to TheWrap ”We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia. Combining that image and date was a mistake. We intended no offense and have taken immediate action to discontinue its use."

Well, what do you think of the poster/caption? Are people drawing unnecessary parallels, or is this just plain offensive? Teenage Mutant Ninja Turtles hits U.S. screens on August 8.

Anthony Couto is a writer for IGN. He’d like to know why Bruce Wayne is dressed as Batman. Ponder with him on Twitter ator on IGN at