Waffle House, one of the most classic Southern institutions, opened a concession stand at Turner Field, home of the Atlanta Braves, Friday.

What a brilliant idea.

Feel the need, the need for the @Braves pic.twitter.com/70eiFCvnQd — Waffle House (@WaffleHouse) July 25, 2013

The restaurant chain, which is headquartered in Georgia, has about 1,700 locations scattered across the country, mainly near interstates. This is the first Waffle House inside a major league ballpark.

The menu at Turner Field includes classic, chocolate chip and peanut butter waffles as well as hash browns served plain, with toppings, or “all the way” — scattered and smothered with onions, cheese, chili, ham and peppers — for $9. Worth it.

Every Waffle House is open 24 hours, 365 days a year, but this concession is not, unfortunately.

However! The Braves still has a Waffle House in their ballpark, and no one else does.