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Trican Well Service Ltd., a Calgary-based provider of services like fracking, cementing and well monitoring, probably missed out on as much as $15 million in revenue in the first quarter because it didn’t have enough workers to meet customers’ demand, Chief Executive Officer Dale Dusterhoft said.

The company is aiming to hire 200 people by the end of the summer, but expects to miss that target, he said. Once the new workers are hired, they’ll require at least two months of training before they’re turned loose in the field.

“We can’t really get them all as quick as we want,” Dusterhoft said in an interview. “So it probably delays our growth a little.”

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While the industry is no longer in a position to offer the kind of salaries paid when oil sold for more than $100 a barrel, there’s more to workers’ reluctance than just money. Some who were fired during the downturn took jobs in other sectors that may pay less, but feel safer, said Garnet Amundson, CEO of Essential Energy Services Ltd.

“When we went to try and bring some of those folks back, the most common question we got was, ‘Do you have steady work? If I come back, how do I know I’m not going to be laid off in three or six months again?'” Amundson said.

Essential, which rents tools and provides coil tubing services, ran only about a third of its pumps and rigs through the first quarter and left some revenue on the table, Amundson said, without quantifying how much. The company hopes to expand to 500 employees by the end of the year, up from about 340 as of March 2016, he said.