Wiki said:

In late 2009 Jón formed the Best Party with a number of other people with no background in politics, including Einar. The Best Party, which is a satirical political party that parodies Icelandic politics and aims to make the life of the citizens more fun, managed a plurality in the 2010 municipal elections in Reykjavík, with the party gaining six out of 15 seats on the Reykjavík City Council (34.7 percent of the vote). Einar, who was second on the party's list behind Jón, won one of the seats on the city council.

The results, which came as "a shock" to Icelandic Prime Minister Jóhanna Sigurðardóttir, defeated the centre-right Independence Party-led municipal government of Hanna Birna Kristjánsdóttir. Jón's victory is widely seen as a backlash against establishment politicians in the wake of Iceland's 2008-2011 financial crisis.

Jón's political platform included promises of "free towels in all swimming pools, a polar bear for the Reykjavík zoo, all kinds of things for weaklings, Disneyland in the Vatnsmýri area, a 'drug-free' Althing by 2020, sustainable transparency, tollbooths on the border with Seltjarnarnes, to do away with all debt, free access to Hljómskálagarðurinn (orchestral rotunda park)."

Upon being elected, Jón announced that he would not enter a coalition government with anyone that had not watched the HBO series The Wire. He is an avid watcher of the series, and stated his favorite character is Omar. Ultimately, Jón's Best Party entered into a coalition with the social-democratic Social Democratic Alliance (Samfylkingin) as its junior partner to govern Reykjavík.





As Reykjavík mayor



Jón dressed in drag at the head of the Gay pride 2010 march through downtown Reykjavík.

After Jón became mayor of Reykjavík, it was irreverently proposed that the city be nicknamed Gnarrenburg, the title of an earlier television talk show featuring Jón. As Mayor, Jón has been a source of amusement and shock by appearing at the 2010 Gay Pride parade as a drag queen, posting a video holiday greeting wearing a Darth Vader mask and a Santa Claus cap, and suggesting a merger with neighboring municipality Kópavogur.[17] Jón Gnarr protested the Chinese government's treatment of human rights activist Liu Xiaobo, before the announcement of Liu's award for the 2010 Nobel Peace Prize. He has also stated that he believes the importance of the European Union is highly over-rated. [19]