The problem is that most companies don't build their own tracking tools, and instead rely on ones developed by third parties, meaning a small number of corporations have an enormous amount of data about our browsing habits. A handful of companies, like Google, CloudFront (owned by Amazon), and Optimizely, make by far the most popular tracking tools on the internet.

Trackers have plenty of legitimate functions, for instance, "cookies" keep you logged into websites. They're what prevent you from needing to reenter your username and password every time you load a website.

When you surf around on the internet, you're not the only one collecting information. While you check out various web pages, web trackers gather data about you, often without your consent.

This graph documents her results. The pink blocks are the domains that were scanned and the red blocks are third-party trackers. The lines connecting them show when a website uses the same tracking software as another." We know it's hard to read the specifics of the graph, but she created it primarily as a visualization. You can see a higher-res version on Lewis' website.

The study scraped 1000 of the most popular websites on the internet—including everything from Harvard.edu to the dating site for people looking to have an affair AshleyMadison.com—and counted how many third-party trackers each used. What Lewis found was that many of the internet's most popular destinations (45 percent) are connected to each other because they use the same tracking software. Lewis dubbed the entire connected infrastructure "The Information-Tracking Superhighway."

"I don't have an issue with tracking in general," Lewis explained. "However it's the fact that every site is using the exact same provider."

For a site to be part of the Information-Tracking Superhighway, it had to share at least one third-party tracking script with another site. The study found that news sites, like CNN.com and Time.com, often share the most third-party tracking scripts with one another.

Jacob Hoffman-Andrews, a senior staff technologist at the Electronic Frontier Foundation, also told me that the consolidation of tracking companies is a problem. "It would be better for privacy if we relied on fewer third parties," he told me on a phone call. He says it would be time consuming and expensive, but not impossible for websites to create their own tracking software for legitimate uses.

The study's results echo a similar project conducted by Steven Englehardt and Arvind Narayanan at Princeton University last year. They crawled one million popular websites and found that news websites have the most trackers, and that those belonging to government organizations, universities, and nonprofits have the least. Overall, it found that top sites often host between 25 and 30 third parties, many of which are trackers.

The Princeton study also showed that most third-party scripts have the ability to communicate with each other—meaning information about you can be shared from website to website. The practice, called "cookie syncing," allows different trackers to share user identifiers with each other. So not only are trackers controlled by a small number of tech companies, they're also regularly sharing information about you with each other.