Dubai said on Monday that it has intensified its monitoring of retail outlets in the emirate as part of Dubai Shopping Festival to protect the interest of shoppers

The Commercial Compliance and Consumer Protection (CCCP) sector of Dubai Economy said it aims to ensure transparency and the authenticity of the many promotions currently being offered by retailers during the festival.

The festival, which opened on December 26 and runs until February 1, features more than 1,000 brands participating across close to 4,000 outlets, with offers of up to 75 percent off across the city.

According to a statement, teams from the CCCP will step up their inspections during the festival which sees a high volume of visitors to Dubai.

Mohammed Ali Rashed Lootah, CEO of CCCP, said: "With retailing being an integral economic activity in Dubai, we are keen to ensure the quality and authenticity of the promotions and discounts offered here by retailers and also see that consumers do not fall prey to unscrupulous practices."

Lootah added that teams from the CCCP follow up on all retail-related promotions and activities announced in Dubai and verify their compliance with the regulations of Dubai Economy.

"We make use of all conventional and online communication channels to ensure that the promotions are genuine and retailers do not violate the UAE Consumer Protection Law," he said.