A Mars rover built by a concept vehicle company for NASA's Kennedy Space Center. Shanon Parker/Parker Brothers Concepts

The visitor complex at NASA's Kennedy Space Center has quietly rolled out a six-wheeled Mars rover.

The vehicle was made by a concept car company and debuted in early May.

A major cable network is allegedly producing a TV show about the unnamed vehicle's design and construction.

Though it's a demonstration vehicle for educational use, it was created to be as realistic as possible.

Since late 2016, NASA's privately-run Kennedy Space Center Visitor Complex, an unnamed cable television network, and a company that builds concept vehicles have been quietly collaborating to build a full-size rover for exploring Mars.

Video and images of the completed vehicle started appearing on social media sites on May 9, following an official unveiling of the unnamed rover in Florida that day.

One clip shared on Instagram shows the rover, which resembles the Batmobile from the movie "Batman Begins," slowly idling around a road in front of the complex:

A post shared by SeaDek Marine Products (@seadek) May 8, 2017 at 4:50pm PDT



Business Insider first learned about the rover via a Reddit post titled "What is this beast?!"

So what is it?

Marc Parker, a designer and builder of the new rover, told Business Insider that it's a six-wheeled, all-electric vehicle that was created "with every intention" of overcoming obstacles on the sandy, rocky red planet.

However, the unnamed rover will never roll across Mars. Instead, says Parker, it's going on a cross-country tour as part of an educational event called "Summer of Mars" that's co-branded with NASA.

Led by the Kennedy Space Center Visitor Complex — which is owned by NASA but operated by a private contractor and works closely with the space agency, yet is not taxpayer-funded — the program aims to inspire the public about space exploration and interplanetary travel, especially regarding NASA's mandate to reach Mars by 2033.

Marc and his brother, Shanon Parker, began building the rover around November 2016, shortly after their company, Parker Brothers Concepts, was approached with the idea. Marc says that he and Shanon launched their business about five years ago to build "outlandish" vehicles for television and movie productions. ("We're the guys they call when everyone else says 'it can't be done,'" Marc says.)

But Marc says NASA did not fund the rover, whose cost he wouldn't provide, and that it was bankrolled by a private company involved in the project.

"We're also filming for a reality television series that's going to be coming out about this build," Marc told Business Insider. While he's under a non-disclosure agreement with the TV network, Marc says it's "one of the bigger cable networks." (An Instagram photo shared on Shanon's account shows members of the "Mythbusters" TV shows, which airs on the Discovery Channel.)

Inside the Mars rover prototype

A post shared by SeaDek Marine Products (@seadek) May 9, 2017 at 3:38pm PDT



Parker Brother Concepts made the rover from scratch from about November 2016 through early April 2017.

The two owners and a few of their employees, plus a number of suppliers they deal with, worked tirelessly on its construction for those few months.

"Me and the guys, we averaged about 80 to 100 hours a week, each. We worked 10-, 12-, 14-hour days, seven days a week since late last year," Marc says. "If I thought about how many hours we put into this thing, I'd probably cry. It's way too many."

Marc said a formal announcement of the rover and TV show is forthcoming. However, he and Shanon have posted several teaser images and videos on their Instagram accounts.

The above clip, posted to Instagram by SeaDek (a marine product supplier that worked on the rover with Parker Brother Concepts), shows the interior of the vehicle.

A second video, below, provides another view inside the rover when it's lit up in the dark:

A post shared by Shanon Parker (@shanonparkerpbc) May 10, 2017 at 5:49pm PDT



Additional images posted by those involved show off other features of the vehicle.

For instance, below is a photo of the six 50-inch-tall, 30-inch-wide wheels, which Marc said are designed to let the fine sands of Mars slip through:

A post shared by marcparker (@marcparker) May 10, 2017 at 6:27pm PDT



A Facebook post by the company shows the same wheels under construction:

Parker Brothers Concepts/Facebook

Another photo shows the window of the rover with carbon-fiber accents and a NASA logo:

A post shared by marcparker (@marcparker) May 10, 2017 at 6:30pm PDT



And this image gives a front view of the vehicle inside the fabrication shop of Parker Brothers Concepts:

A post shared by Shanon Parker (@shanonparkerpbc) May 11, 2017 at 8:29am PDT

A faux research rover built for Mars

A NASA spokesperson told Business Insider that the project "is not really a NASA-affiliated thing" and is run by its independently operated Kennedy Space Center Visitor Complex. (Representatives at the visitor complex did not immediately return our calls.)

However, Marc Parker said NASA introduced his company to engineers and scientists at Kennedy Space Center who are actively working on the space agency's goals of exploring Mars with astronauts.

According to Marc, NASA gave his company a few parameters for the vehicle and had two schools of thought for it: either a small scout vehicle "for four astronauts to investigate, explore, and get test samples" or a "full research laboratory".

The company started with an electric motor, solar panels, and a 700-volt battery and built the vehicle around that, Marc says, "since there's no gas stations up there" — and decided to tackle both concepts at once.

"What we actually came up with was a dual-purpose vehicle. It actually separates in the middle. The rear section is a full lab, the front area is a cockpit for going out and doing scouting," he says. "The lab section can actually disconnect ... and be left on its own to do autonomous research. That way the scout vehicle can go out to do its thing without the fuel consumption and extra weight, then come back later."

A view of Mount Sharp on Mars. NASA/JPL-Caltech/MSSS While the cab is lined with earthly "creature comforts" such as GPS, air conditioning, and radio, Marc says the body is made entirely out of aircraft-grade aluminum and carbon-fiber to keep the weight down.

He says it hasn't been officially weighed, but estimated the rover — which is 28 feet long, 13 feet wide, and 11 feet tall — should come in at about 5,000 pounds.

"A Honda Civic weighs about 3,500 to 4,000 pounds, and a 5,000 pounds is about the weight of a pickup truck," he said, emphasizing that the concept vehicle is very light given its size and capabilities.

Marc says that while the rover could drive as fast as 60-70 mph, it's designed to roll along at 10-15 mph or less, since it'd be used to methodically roll over dunes, rocks, craters, hills, and more. He added that each wheel has an independent suspension to overcome such obstacles with ease.

Of all the projects that Marc says he and his brother have worked on, he said "this one has blown us away the most." He hopes it inspires NASA and the public alike to dream big about the future of space exploration.

"Movies are cool, TV is cool, but it's something else to be part of a thing that could inspire kids to go Mars and live in outer space," he says.

This story was updated to clarify the relationship between NASA and the Kennedy Space Center Visitor Complex.