In the previous article, we have explained the importance of embracing digital marketing especially in the area of search engine marketing. Techniques like paid marketing, search engine optimization, online ads are increasingly capturing the popular online marketing trend.

More than half of the world is online and most businesses in Singapore are recognizing the need and benefits of working with top SEO agency. Search engines have become the go to place for the online audience and brands are vigorously trying to capitalize on this.

In this article, we’re going to help you gain success in search engine marketing, mainly in improving your organic traffic through search engine optimization. Search Engine Optimization allows you to become the top result in the search engine results page.

This is a major point of competition in online marketing and companies are hiring SEO specialists and paying high consulting fees to the best SEO company in Singapore in order to appear as the top answer to an online user’s search query.

Here are the top 5 SEO best practices to help you get started.

Target Long Tail Keywords. These are keywords that are longer in size and are used the most by online audiences. Long tail keywords provide better chances of conversion of leads into customer. Using these keywords enhances your SEO marketing as customers get specific solutions to their problems. “Buy leather shoes online in Nevada” is likely to bring in more customers than “Buy Shoes”.

2. Quality Inbound Links. These are links that a high authority website directs to your website. They can never be enough for small and mid-sized businesses. You need to have links from external sites that deal in your industry or business.

Websites that provide information about products in your industry are a good source for inbound links. Achieve them by posting relevant content that matches the users search query.

3. Search Engine Optimization for Mobile. Majority of your customers own a smart phone and most of their searches happen on them. Optimize your website for a mobile friendly experience so that more people can access information about your business.

Statistics have shown that 65% of online purchases are made using mobile devices. Try not to lag behind in providing content that is suitable for mobile phones in order to provide a better customer experience.

4. Accurate Business URL. Most small businesses make the mistake of using a fancy URL because they think it might attract customers.

That is a myth. Your URL should be short, simple, pronounce and it is preferred that it matches the name of your business. If customers are aware of your business then there are more chances of appearing in the top result when your URL contains the name of your business and a major keyword (optional).

5. Create content for humans.The biggest mistake made by SEO company is that brands stuff their content with keywords and the relevant content weeps to find a place on the website. Make sure that your content is relevant and provide the perfect solutions for the problems the online user is searching for.

Content is king, a popular phrase that is as relevant as the content itself.

Focus on providing specific solutions that your small business can provide like “Best quality leather shoes in Nevada” and write features, varieties and relevant content that can best describe the keyword.

Search Engine Optimization lays the foundation for online marketing. These methods and techniques will allow for search engines to index your websites smoothly that will allow your customers to find you at the top where you ideally should be.