An Irish bar in Florida poured all of its Proper No. Twelve whiskey down the toilet after Conor McGregor punched an old man in the face at a Dublin pub.

Video posted by Sean Rice, the owner of the Salty Shamrock in Apollo Beach, shows staff at the bar disposing of several bottles of the whiskey McGregor founded while a poster of McGregor with an Irish flag draped over his shoulders is propped up on the toilet.

“That’s the lowlife there that we’ve all supported,” Rice says in the video as he and several employees enter the bathroom. “All right guys, get that in the toilet, because that’s where his whiskey belongs right now. Proper Twelve, to hell with it. It will never be sold at this bar.”

Video which surfaced last week showed McGregor clocking an elderly man in the face after the man turned away a glass as McGregor prepared to pour pub patrons some of his whiskey.

Rice had more choice words for McGregor on the Salty Shamrock’s Facebook page.

“Official Notice; Due to the recent cowardly and appalling behavior of the so-called Irish professional fighter Conor Mc Gregor, the Salty Shamrock Irish Pub will no longer carry his product nor associate its business with his name,” the post said. “We will discard his whiskey in a fashion that[‘]s only fitting to his behavior. I challenge every Irish bar owner to do the same! He is not a true representative of the Irish people.”

One staff member was then instructed to take the poster out of the frame, tear it up and throw it away.

“We are now Proper Twelve-free in the Salty Shamrock,” Rice said. “Life’s too short to be associated with scumbags.”

The crew then walked to the dumpster outside to throw the bottles away. Rice, who also wrote on Facebook he hopes all Irish-owned pubs follow his lead, told his staff to throw the bottles hard enough to break them.

“That’s how I felt about a so-called Irishman punching an old man at a bar,” Rice said. “Just disgusting behavior.”