I found these gems on the Beats main website. It's quite obvious that the appeal here isn't to anyone who knows a thing about audio, and the population of outright lies here is simply astounding. Sure you can find exaggerations on other manufacturers' sites, but these are just outright untruths.That's right, kids. Beats magically turn your MP3 files into CD-quality WAV.Not only do our docks offer flat-response sound, they also offer ultra-bassy club sound and you don't even have to change any settings. But if you think it, want it, dream it, then it's real (anyone get that reference?). Oh, also, they're the only loud speakers in existence, so you kind of have to buy from us.Remember, we were pioneers in the exercise headphone market that we entered years into the progression of.Yep, that's right. Forget Klipsch, Etymotic, Ultimate Ears, Shure, Westone, and all those other IEM manufacturers that outclass us. In fact, forget the term IEM. It'll only lead you to research about lower-priced alternatives to us.That's right, our products have no midbass hump and are not missing sub-bass or mids. Honestly, they're completely flat, just like in the studio.What's EMI? Sony, never heard of them. Isn't Warner just associated with movies? Universal runs a theme park, but I'm pretty sure they're not in the music biz. If they are, they definitely use Beats and not an ATH-M50 or something. In fact, I'm almost entirely sure that Sony uses Beats in their studios. Why in the world would they use a Sony headphone?