At QLB, we aim to minimise this qualification gap

QLB specializes in demand generation for complex B2B solutions. Our efforts are targeted to understand your product or service, your niche, your market and your USP so that we are best able to find the right leads for you.

Research-Driven, Customer-Oriented

Our pitch and multi-touch point lead generation strategy is highly customised for each client we work with. With our extensive background in research and sales and using a blend of research skills, probing skills and consultative selling, we are able to find and narrow down for you only qualified leads across various sectors and industries that have a need for your specific product/service. This includes BANT (Budget, Authority, Need, Time) qualified leads as well as decision-makers at the C- level.

Multiple Channels, Integrated Communication

QLB’s multi-touch, multi-channel approach uses a mix of conventional and modern media that includes Telemarketing, Email, Social, Web and Mobile to find, generate and tap into leads. Our efforts at lead generation are focussed on creating a coherent, consistent and value-oriented brand identity for you across every channel.

Lead Generation, Value Creation

We personally call and verify every lead we generate, including the cold leads we may obtain from your existing databases. In this process, we also help you refine your qualification criteria, tap into new markets, consolidate old ones, or let go of leads that won’t warm up in your favour.

More importantly, we ensure these leads are available to your sales teams at the right time – when they are most interested and likely to close.