As details continue to emerge surrounding Hollywood's multiple sexual harassment scandals, the timing couldn’t have been any weightier for a handful of beauty pageant hopefuls to declare they’re not just a piece of meat — by dressing up in raw meat.

In promotion of the seventh annual Miss Bumbum Brazil pageant, five contestants donned 110 pounds of raw prime beef steaks, or so-called “beef-kinis,” in photos that graced the invitations for the infamous posterior pageant, the Huffington Post reports.

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"We are not just a piece of meat. We are blamed for being too sexy. And with Hollywood actresses, what was the excuse?" a contestant told Brazilian media outlets, according to the Mirror.



Likewise, pageant coordinators also endorsed the meatier meaning of the images.

“Women are not just a piece of meat,” Miss Bumbum organizers told SplashNews, Huff Post reports.

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Puns aside, this wouldn’t be the first time that the Miss Bumbum pageant has made headlines for its publicity stunts. Last year, promotional photos of the contestants re-enacting “The Last Supper” by Leonardo DaVinci in barely-there swimsuits had Brazilian Catholics up in arms.

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Ultimately, the Miss Bumbum competition was held on Nov. 6 in San Paulo, with Amazonas' Rosie Oliveira taking the top prize to become Miss Bumbum Brazil 2017, The Sun reports. She wore an actual bikini to the festivities, according to photographs.