The maker of popular cereal Corn Flakes and potato chips Pringles announced a series of new climate policy measures, including targets to be set by December 2015 that would be consistent with a global effort aimed at preventing average temperatures from rising more than two degrees Celsius.

Kellogg’s will also expand its previous voluntary pledge to ensure net zero deforestation by 2020 by addressing other areas of its supply chain, including soy and sugarcane segments, in which deforestation effects are a high risk.

The company had previously made commitments to avoid deforestation and land degradation in other high risk supply chain areas, including palm oil and packaging fibre.

“We recognise that upstream agriculture emissions are the single largest source of emissions in our value chain and will focus our efforts on achieving agricultural emissions reductions,” the company said.

The announcement comes two weeks after fellow food giant General Mills announced a similar policy to set emission cutting targets that respond to the United Nations goal of keeping global temperature rises below 2°C.

Both companies worked with NGO Oxfam International’s Behind the Brands campaign to push major food companies with global business dealings to be transparent about the climate impact of their production and reduce their carbon emissions.

“Kellogg’s new commitments add momentum to calls on governments and the wider food and agriculture industry to recognise that climate change is real, it’s happening now, and we need to tackle it,” said Monique van Zijl, Oxfam’s manager of that campaign.

The Kellogg pledge took General Mills’s commitment a step further, according to Oxfam, because it promised to require key suppliers to measure and publicly disclose their emissions and reduction targets.

It also committed to creating a climate change adaptation plan for its supply chain that factors in the needs of small farmers in developing countries.

Both companies also agreed to assist an advocacy coalition that pushes companies to work with lawmakers to tackle climate change.

The 10 biggest food and beverage companies together emit greenhouse gases equivalent to the world’s 25th biggest national emitter, said Oxfam.

— Reuters