Sony has told Eurogamer that the in-game advert causing an increase WipEout HD load-times has been binned.

"The ad has been removed from WipEout HD and we are investigating the situation to ensure that any in-game advertising does not affect gameplay," said a spokesperson for the platform holder.

Double Fusion announced a deal with Sony yesterday to produce "dynamic" in-game adverts for a "handful" of titles, of which WipEout HD is the first.

The first examples of the video ads, however, prolonged loading times before races, as a user-made video on YouTube demonstrates.