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Ahh, the first year of a baby’s life — learning to sit up, crawl, even walk. But how about playtime in a baby seat with an iPad and some cool apps?

Fisher-Price is selling an infant seat with an attachment where parents can insert an iPad so baby can watch video content aimed at the youngest children — an idea that is being criticized by the Campaign for a Commercial-Free Childhood. The Boston-based advocacy group started an online petition campaign Tuesday, urging Fisher-Price to recall its Newborn-to-Toddler Apptivity Seat for iPads.

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CCFC says it’s not healthy for a baby’s development and encourages parents to leave baby alone.

“The seat is the ultimate electronic babysitter. Its very existence suggests it’s fine to leave babies all alone with an iPad inches from their face,” said Susan Linn, the group’s director, in an interview. “Babies thrive when they are talked to, played with and cuddled, not when they are alone with a screen.”