Charles Hoskinson has said he’s leveraging the PwC to commercialize the Cardano blockchain. Cardano Foundation and IOHK are going to be finalizing ideas to make the Cardano blockchain outstanding and deployable as a commercial model by different firms.

Charles Hoskinson after returning from Davos, spoke to the Cardano community via a YouTube live stream, said the firms involved in the commercialization are going to devise a strategy to make Cardano widely used across the globe.

PwC, according to Cardano’s Charles Hoskinson, is going to be behind a consolidated commercial strategy for Cardano.

PwC, one of the big four auditing firms, will receive input from Cardano’s official advertising firm, McCann, which is responsible for everything rebranding of the blockchain project.

The moment there is consolidation from Cardano Foundation and Emurgo, PwC will work on the final commercial strategy, setting up seminars and workshop to achieve the necessary things that will make the commercialization a success.

“On the commercial side, we’re trying to align all the strategies of the organization’s together,” Hoskinson said.

“PwC is the entity that we’ve negotiated with the work with us on that, there’s still some final things to do on the contract.”

He said the kickoff date would be resolved very soon and the first marketing wave launched.

“The first wave of marketing is also kind of in a beta state ready for me and my chief of staff and my marketing directors and so forth to review and then of course we’ll run it through another iteration this week,” Hoskinson added.

The blockchain expert, who broadcasted live from Colorado, said he had a lovely time during his stay in Davos, Switzerland. Hoskinson said he met interesting people at several events during his visit, saying it was truly worth the investment of time and effort.

Speaking further, Hoskinson said they are planning to release the next update milestone 3 for the ITN.

On his outing at Davos, the CEO of IOHK said he met a lot of fortune 500 companies at different events.

“Things are certainly evolving on that commercial side and there’s a high degree of interest for Cardno as a platform and it’s very very important that we make sure that that interest can be matched with real life support so that those interest points can turn into products of market.”