



Americans for Prosperity, the Koch-fueled political advocacy group, is doubling down this year after its failure to move the needle much in 2012. Politico’s Kenneth Vogel got hold of an internal strategy memo that outlines what they think went wrong in the last election:

To remedy the messaging disadvantage, AFP developed “a sophisticated new media message-testing strategy to target specific demographics in specific locations we need to move on our issues,” according to the memo….“If the presidential election told us anything, it’s that Americans place a great importance on taking care of those in need and avoiding harm to the weak,” reads the AFP memo….“We consistently see that Americans in general are concerned that free-market policy — and its advocates — benefit the rich and powerful more than the most vulnerable of society….We must correct this misconception.”

And what better way to correct this misconception than to collect hundreds of millions of dollars from America’s crankiest right-wing billionaires in order to fund the election of people dedicated to slashing every possible program that protects the weak and takes care of those in need? It’s hard to understand why America’s poor and working class are so obstinately misguided about what America’s moneyed class really wants.

UPDATE: I originally referred to AFP as a super-PAC. This is incorrect. It’s a 501c(3) and 501c(4) organization.