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The city’s tallest tower will project corporate advertising from 69 storeys up if a rezoning proposal to allow digital signs on the building’s exterior is approved.

A pitch to light up the outside of the new Stantec Tower has been submitted to the city, and the public is invited to discuss the plan at a drop-in session that will be held in the tower’s lobby from 5 p.m. to 7 p.m. on Thursday. The amendment the company wants would change the overall lighting scheme of the Ice District, Stantec says.

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According to the project proposal, the lighting design could also be used to celebrate community events like Pride or Canada Day, or be lit up in Oilers’ colours.

The proposal also includes mock-ups for using the lighting to advertise for Rogers, Ford and TD Bank.

The 251-metre skyscraper is the tallest tower in Canada west of Toronto. It features 66 functional floors, but stretches up to 69 storeys at its tip.