The Process Begins

The cultural influence of music is inescapable and with that comes all of the trappings of musical performing; guitars, intricate mother of pearl inlays in the headstocks, cowboy style shirts and suit jackets with decorative embroidery. Every detail of the mark, from the guitar inlines down to the three-starred puck, was inspired by the rich culture and history of Nashville and its music scene.

We also spent time at the legendary Hatch Show Print press, where for over half a century, they have designed and printed beautiful music posters announcing great talent around town. Their stye is distinctive and adds to the rich visual vernacular of this city, and inspired much of the theme art that will live alongside the Nashville All-Star identity.