Anime content streaming service Crunchyroll, Inc. the premier anime content streaming service, and pop-culture apparel and accessories design house Bioworld Merchandising, Inc. have announced the finalization of a long-term partnership that will enable Crunchyroll to expand its merchandise footprint in the marketplace at multiple distribution channels worldwide including the Crunchyroll Store, anime conventions, special events and national and independent retail chains.

The announcement explains that

The strategic alliance will enable Crunchyroll to satisfy its consumer demand for anime-branded product assortments that have been missing from the marketplace by capitalizing on the success of its existing e-commerce store. Crunchyroll fans will now be able to get exclusive product they want, expect and demand.





Through the partnership, Bioworld will be producing pieces branded around various anime properties, representing a diverse mix of content reaching the widest range of Crunchyroll viewers.

“This partnership with Bioworld will be a simple but effective way to improve the fan experience,” says Michael Melby, Head of Merchandising at Crunchyroll. “For many Crunchyroll users, the love of their favorite anime extends well beyond when the episode ends — it’s about proudly representing that passion through shirts, hats, bags, accessories and everything in between. We’re eager to work with Bioworld to make some really cool and amazing gear that our fans will love.”

“We are truly honored to collaborate with Crunchyroll on building its catalog of brands. There is great synergy between Bioworld and Crunchyroll which will make us a great team in navigating through the fast paced world of anime. From our perspective, the opportunities are endless for us to create products that resonate with Crunchyroll fans,” says Raj Malik, CEO and founder of Bioworld Merchandising.