Technology is infused into the world of will.i.am as an essential element. It powers everything that he does. As the Director of Creative Innovation for Intel, will.i.am conceptualizes the next frontier of interactive technology by acting as an idea generator. Earlier this year, will.i.am debuted the first song on another planet, premiering his song, “Reach for the Stars” from Mars to mark the successful landing of NASA’s Curiosity rover. His interest in the interplay between digital photography and augmented technology, will.i.am also created the i.am+ foto.soho, an iPhone case that dramatically improves the quality and social aspects of the built-in camera.

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