It works, and because of their success, the brothers have become the prosperity gospel preachers of social media stardom, inviting their young fans to follow in their vlogging footsteps. Your daily life, the gospel says, is meant to be monetized, just as the Pauls have done. Jake Paul's catch phrase is "It's every day, bro," which explicitly refers to the fact that he posts a new vlog about his life, every day. He turned "it's every day bro" into a rap video that, while mocked into the meme stratosphere for its horrible lyrics, currently has more than 167 million YouTube views.