Published December 6, 2013 by PETA . Last Updated May 26, 2020.

The following article was written by David Robinson Simon, author of Meatonomics.

Are you being manipulated into buying things that you don’t want or need? In my book Meatonomics, I show that animal food producers control our everyday food-buying choices with misleading messaging, artificially low prices, and heavy control over legislation and regulation. This producer behavior is simply shocking. The result is that in many respects, people have lost the ability to decide for themselves what—and how much—to eat.

By learning the following 10 quick facts about this industry and its highly coordinated messaging and manipulation, you can empower yourself to make better-informed choices immediately. You’ll see improvements in your health, your waistline, your ecological footprint, and more.

1. In a creepy Big-Brotherish tactic straight out of a sci-fi movie, the federal government uses catchy slogans to try to get people to buy more meat and dairy products.

Beef. It’s what’s for dinner.

Milk. It does a body good.

Each year, U.S. Department of Agriculture–managed programs spend $550 million to bombard Americans with slogans such as these urging us to buy more animal foods. Although people in every age group already eat more animal protein than recommended—and far more than our forebears did—these promotional programs are shockingly effective at making people buy even more. Each marketing buck spent boosts sales by an average of $8, for an annual total of an extra $4.6 billion in government-backed sales of meat, dairy products, and eggs.

2. Americans eat more meat per person than any other people on Earth, and we’re paying the price in doctor bills.

At 200 pounds of meat per person per year, our high meat consumption is hurting our national health. Hundreds of clinical studies in the past several decades show that consumption of meat and dairy products, especially at the high levels seen in this country, can cause cancer, diabetes, heart disease, and a host of other illnesses. Thus, Americans have twice the obesity rate, twice the diabetes rate, and nearly three times the cancer rate as people in the rest of the world. Eating loads of meat isn’t the only reason that people develop these diseases, but it’s a major factor.

3. Animal food production is one of the world’s leading causes of climate change.

That’s right. Forget carbon-belching buses or power plants. Animal food production now surpasses both the transportation industry and electricity generation as the greatest source of greenhouse gasses. Yet astonishingly, if Americans could just cut back on animal foods by half, the effect on greenhouse-gas emissions would be like garaging all U.S. motor vehicles and vessels for as long as we keep our consumption down.

4. There’s no sustainable way to raise animal foods in order to meet the world’s growing demand.

Two acres of rain forest are cleared each minute to raise cattle or the crops to feed them. And 35,000 miles of American rivers are polluted with animal waste. We’re watching a real-time, head-on collision between the world’s huge demand for animal foods and scarce resources. It takes dozens of times more water and five times more land to produce animal protein than equal amounts of plant protein. Unfortunately, even “green” alternatives such as raising animals locally, organically, or on pastures can’t overcome the basic math: The resources just don’t exist to keep feeding the world animal foods at the level it wants.

5. A $5 Big Mac would cost $13 if the retail price included hidden expenses that meat producers offload onto society.

Animal food producers impose $414 billion in hidden costs on American society yearly. These are the bills for healthcare, subsidies, environmental damage, and other items related to producing and consuming meat and dairy products. That means that each time McDonald’s sells a Big Mac, the rest of us pay $8 in hidden costs.

6. The American government spends $38 billion each year to subsidize the meat and dairy industries, but only 0.04 percent of that (i.e., $17 million) each year to subsidize fruits and vegetables.

The federal government’s dietary guidelines urge us to eat more fruits and vegetables and less cholesterol-rich food (that is, meat and dairy products). Yet like a misguided parent giving a kid cotton candy for dinner, state and federal governments get it backward by giving buckets of cash to animal agriculture while providing almost no help to those raising fruits and vegetables.

7. Big businesses love farm subsidies. Small farmers and rural Americans hate them.

In the last 15 years, two-thirds of American farmers didn’t receive a single penny from direct subsidies worth more than $100 billion—the funds mainly went to big corporations. The subsidy money spurs the growth of factory farms, which are surprisingly bad for local economies. (They employ fewer workers per animal than regular farms, and they buy most of their supplies outside the local area.) That’s why when pollsters asked Iowans how they felt about farm subsidies, a large majority preferred ending the handouts.

8. Factory fishing ships are exploiting the world’s oceans so aggressively that scientists fear the extinction of all commercially fished species within several decades.

9. Fish farming isn’t the answer.

Sometimes hailed as the future of sustainable food production, fish farming is actually just another form of factory farming. Farmed fish live in the same stressful, cramped conditions as land animals, and concentrated waste and chemicals from aquaculture damage local ecosystems. Escapes lead to further problems, as in the North Atlantic region, where 20 percent of supposedly wild salmon are actually of farmed origin. When genes from wild and farmed fish mix, it degrades the wild population.

10. If they treated a dog or cat like that, they’d go to jail.

Industry-backed laws passed in the last 30 years make it legal to do almost anything to a farmed animal. In 1996, Connecticut, for example, legalized maliciously and intentionally maiming, mutilating, torturing, wounding, or killing an animal—provided it’s done “while following generally accepted agricultural practices.” Since most states have similar exemptions, farmed animals have almost no protection from inhumane treatment.

What’s a Person to Do?

Vote with your pocketbook. If you’re concerned about the creepy marketing, environmental damage, health risks, economic problems, or ethical issues that plague the meat industry, you can take action immediately. Make a choice to buy less meat (including fish) and fewer eggs and dairy products—or better yet, give them up completely. It’s one of the most powerful things that you can do.

For more information and additional solutions, get the book Meatonomics and visit the website that the meat industry doesn’t want you to see.