SAN FRANCISCO (KRON) — San Francisco police are trying to identify three men caught on surveillance footage committing a brazen daylight burglary.

The crime happened last month in Mission Bay, and the thieves stole items worth over $100,000.

Here is how it works.

First, the doorbell rings. Then, when no one answers, the thieves pry open the door. The first man walks in, as a second hangs back, and a third man waits out in the hall.

The first man prowls the home, his arm up over his face, apparently assuming, correctly, video cameras are inside the home, but he must have missed the one that caught him on video because he eventually drops his arm and his face is clearly seen.

The other two men enter and get to the business that brought them there.

“Ransacking the place and taking all of the high-end items,” San Francisco police spokesman Carlos Manfredi said.

Manfredi says the trio ended up stealing electronic, high-end watches, and jewelry worth $111,000.

They are very well dressed, and they don’t look like a typical burglar dressed all in black, police said.

Manfredi doesn’t believe their nice clothes means they are novice criminals, quite the opposite.

Police are releasing the video in the hopes someone will recognize them because they believe they will likely strike again.

“If they did this successfully to this one resident, they are going to do it again and again, and apparently they have a system down where if they just blend in with their environment, it’s less eyes that are on them, and less people are able to put two and two together and realize, ‘Wait a minute. These guys might be criminals,'” Manfredi said.

The burglary happened in the 100 block of Channel.

You can see it is a street with nothing but residential buildings that are newly constructed or still being built.

The thieves struck just after 3:30 p.m. while most people are at work.