Although Wendy's is pretty much the master of savage restaurant Twitter accounts, Denny's has a pretty strong social media game, too.

Remember this existential message hidden in one of the popular diner chain's tweets?

zoom in on the syrup pic.twitter.com/omRBupjrXq — Denny's (@DennysDiner) March 1, 2017

Whoever's in charge of their social media has been a roll recently. But as with all winning streaks, there comes a time when it comes to an end. And for Denny's, the end came in the form of a brutal, should've-seen-that-coming response to a tweet.

It all started with this pretty awesome joke Denny's made about people who don't tip their waitstaff.

📂 people

└📁 non-tippers

└📁 heart

└⚠️ this folder is empty — Denny's (@DennysDiner) August 31, 2017

However, Twitter had some thoughts about tipping culture that they wanted to share. And they didn't hold back.

📂 companies who pay servers 2 dollars an hour

└📁 dennys

└📁 heart

└⚠️ this folder is empty — chris (@RegGunClips) August 31, 2017

Depending on what state you're in, labor laws for tipped individuals set minimum wages as low as $2.13, although there are some states that give higher hourly minimums than others. California, for example, starts waiters and waitresses off with $10 an hour, in addition to gratuities.

But depending on the restaurant you work at, you might make very little off of tips.

📂 Denny’s

└📁 Servers

└📁 Livable Wage

└⚠️ This folder is empty https://t.co/0zBKmfnJjZ — jordan 🌹🌹 (@JordanUhl) August 31, 2017

So people kept the memes coming to remind the restaurant chain that those who dwell in glass American diners shouldn't throw stones.

📂 blaming customers for low wage

└📁 dennys

└📁 spine

└⚠️ this folder is empty — Louis Dominquez (@ElLuisDominguez) August 31, 2017

📂 restaurants

└📁 restaurants that pay new hires $13/hr to start

└📁in-n-out

└💯 in-n-out is the best place to work — Jeffrey Eismann (@jeffeismann) August 31, 2017

hmm... maybe if you cared about your workers you'd pay them a living wage? — snowmanomics (@snowmanomics) August 31, 2017

It started a conversation on the state of compensation in the US food service industry, too.

Pay your employees enough money to live on without having to rely on tips 😒 — Lara Carter (@laracarbonara) August 31, 2017

Tipping is an American concept that needs to die. Just charge me more as a customer and pay employees more. 🤔 — Umakanth (@UmakanthNP) September 1, 2017

And meme-ads in general.

📁companies

L📁companies that use meme-ads

L📁 companies that use memes-ads that aren't cringey

L⚠️ this folder is empty — I'm Diplo now! (@Memelord_1812) August 31, 2017

In any event, it's hard to believe they didn't at least consider people would throw shade at this tweet.

Amazing that they didn't see this coming. — 💀PJM💀 (@pauljmorse) August 31, 2017