We’re making a list, we’re checking it twice, you’re gonna find out which Christmas movies are naughty or nice…

Brandwatch React is coming to town with the 2016 list of tweeters’ favorite Christmas flicks.

In search of the best Christmas movie

Last week we sought the best Christmas songs of 2016. The data may have been good but the resulting playlist was a little hit and miss depending on your taste.

We decided to take a slightly different approach with our Christmas movie search.

Firstly, we looked up the top 15 Christmas movies appearing on Rotten Tomatoes, Empire and Google search, mashed them into a search list and then looked for their frequencies alongside “best christmas movie” or “favorite Christmas movie” between 1st and 15th December.

A manual search of the individual mentions revealed the overwhelmingly majority to be genuine, though a few of “Love Actually is the best movie – said no one ever”-esque tweets may have slipped through the net.

Omitting movies that got 0 mentions and including retweets, we ended up with a list of 29 Christmas classics.