Alt rock band and three-time Grammy nominee NOTHING MORE has released the music video for the song "Fade In/Fade Out". The emotionally resonant track has quietly amassed over 13 million streams. It's a testament to the devotion that NOTHING MORE fans have for band — and the fact that a powerful song will always finds its audience.

The heartbreaking video follows the constantly evolving and somewhat tumultuous relationship between a father and son while charting the ups and downs of the cycle of life. The cinematic clip, directed by Stephen Mallett, can be seen below.

Says lead vocalist Jonny Hawkins: "When I sing this song, I daydream about about my childhood... the days before my parents were broken apart by cancer. I think about how my dad taught me to throw a ball. I think about how my mom taught me to tie my shoes. I think about how my dad would always say 'hard work pays off,' trying to teach me a lesson while I was focused on a video game, too young to care. I remember my mother consoling me when I threw a paint brush to the ground, frustrated by an unintended slip of the hand. I will never forget what she said, 'Jonny, it's not a mistake, there are no such things as mistakes, just creative opportunities.' I think about the first moment I realized that they wouldn't be here forever. I think about how thankful I am."

Guitarist Mark Vollelunga states: "I got the idea for this song when my wife and I finally agreed on the name of our son — Fenix. I can only hope that my fire continues to burn in him long after I fade out — the same fire my father passed on to me. May we all remember our parents and never leave words or feelings left unsaid. Don't let it be too late…"

The San Antonio four-piece is gearing up for its fall 2019 tour in support of GHOST. The trek kicks off today (Friday, September 13) in at the Rabobank Arena in Bakersfield, California and runs through October 26 in Glens Falls, New York.

NOTHING MORE's latest album, "The Stories We Tell Ourselves", was released in September 2017 via Better Noise Records.

