What is going on? (Picture: Metro.co.uk)

There are some constants in life we thought we could rely on, no matter how troubled our times.

But over and over again, our faith has been smashed to smithereens.

First it was Terry’s chocolate orange, shrinking in size but rising in price. Then Toblerone changed shape.

Now it’s the sweet, loyal (or so we thought) Jaffa Cake breaking our hearts into a million pieces.


Remember the Jaffa Cake Yard – the long stick of Jaffa Cakes your parents would get you for Christmas?

Well, that long box is now filled with lies and disappointment.

It turns out that the Jaffa Cake Yard is not actually a yard, as the size has been reduced to just 28 inches. That’s eight inches short.



The entire length of the tube is just 32 inches, with four inches of dead space.

The packaging and what it contains (Picture: SWNS)

It’s not just that the box has been shortened, mind you. It’s been discovered that the ‘Yard’ contains eight fewer Jaffa Cakes than before, with just 40 Jaffa Cakes.

People, naturally, are outraged.

McVitie’s has responded to the fury, stating: ‘It was over a year ago that we announced changes to the pack sizes of our Jaffa Cakes.

The Jaffa Cakes in last year’s ‘Yard’ versus this year’s (Picture: SWNS)

‘These changes included more options for Jaffa lovers introducing snack and sharing style packs and also changing our standard packs from 12 cakes to ten.

‘Our new seasonal ‘Jaffa Cracker’ consists of four individual packs of ten cakes which are stacked and designed to be gifted over the festive period.

As you can see, not a yard. (Picture: SWNS)

‘We understand there are online independent retailers who are misleading consumers by selling McVitie’s products with incorrect information.

‘Although this is not within our control we take appropriate measures to report these as soon as we’re made aware.’

So essentially, the Jaffa Cake Yard is explaining away its smaller size by no longer being called a ‘Yard’ but a ‘cracker’. Very sneaky, McVitie’s.

It’s all well and good fixing the description so you’re not actually deceiving anyone with measurement-based description, but we’d still like some more Jaffa Cakes. Thanks.

MORE: Couple have weed-themed wedding with canna-cake, pot bouquets, and a budtender

MORE: McDonald’s in Malaysia launches salted caramel and chocolate pies

MORE: Boohoo is selling Christmas wreaths for your nipples

Advertisement Advertisement