According to the Ken Research Report analysis, car rental industry research and market reports states that the growing digitalization, advancement in the technologies, industrialization has fueling the landscape of the car rental industry and the users are currently looking for fulfilling variety of needs besides than just fulfilling one. With the further development in the technology the car rental industry is expected to grow more significantly as the increase in mobility, companies have come up with car pooling and car sharing mechanism which makes the market more effective and competitive.

In car rental, there are three phases involved; the first phase involves the grouping of car rental locations into pools which allowing car rental locations within a pool to share a fleet of vehicles. In the second phase involves the types & quantities of vehicle. The final phase involves address of car pick-up and drop-off location.

Market Research Reports For Car Rental states that with the increase in the usage of smart phones and tablet technology transform the industry at a digital stage and eliminate the traditional way of booking a car. In addition, the major key players of the car rental industry are working more actively and enhancing the applications of the apps which reduces the time and resulted less costly as it eliminate the presence of middle man.