Pure laziness or serious multitasking? Burger King gives away hands-free Whopper holders



In what is either a hilarious satire or a sad reflection of our lazy society, a new Burger King commercial has debuted a tool that allows Whopper consumers to eat their burgers without having to use their hands.



50 'Hands Free Whoppers' are being given away in Puerto Rico in celebration of the chain's 50th anniversary and are being showcased in an upbeat ad posted on You Tube.



The strange utensil wraps around the neck and positions the famously flame-grilled delight just below the consumer's mouth.



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Serious? Burger King in Puerto Rico is celebrating its 50th anniversary with a giveaway of 50 hands-free Whopper holders and has produced a hilarious commercial to showcase the bizarre eating utensil

Focus: In each of the scenes, a character illustrates how they can perform other tasks while eating their coveted burgers

To promote the Hands Free Whopper, the commercial, that has since been taken off the Burger King site, plays a multitude of scenarios in which people multitask while eating their burgers.



At the beginning, a musician asks the audience in Spanish: 'In a world of multitasking, how can you use your hands to do your daily activities and eat a Whopper at the same time?'

Food for fight: The burger chain has taken the ad off its site but it still remains on You Tube where so far it has drawn 1,500 views

Smooth: The witty commercial begins by asking in Spanish 'in a world of multitasking, how can you use your hands to do your daily activities and eat a Whopper at the same time?'

Practice makes perfect: The seemingly ironic ad has drawn criticism from people disgusted at the idea that people could be so lazy that they wouldn't even hold their food

What follows is a witty selection of vignettes of characters performing tasks while eating the delicious fare.



In one, a tattoo artist works on a client while feasting on his burger.



In another, a sun-tanned young man massages a half naked woman on a beach while cheekily winking at the camera between bites.



Scenarios range from dancers to cops ticketing cars, cyclists and dog walkers, all of whom are able to multitask thanks to the ingenious Hands Free Whopper.



Picture of health: The device hangs around the back of the neck positioning the burger in a cup below the chin

Ta-da! Most of the scenarios feature men as the burger-eating protagonists

On duty: The repetitious lyrics outline all the things you can do with your hands if they're free and then thank the Hands Free Whopper at the end for making it all possible

Notably only one of the scenes features a woman using the equipment while she paints her nails.



Produced by Burger King, Viral Visuals TV are responsible for posting the ad on You Tube and inviting users to comment.

The response has been overwhelmingly negative. Though some people ask the pressing question: What do you do when you've eaten the first half?



Watch video of Burger King's Hands Free Whopper here!