Ternio is one of crypto verse’s most ambitious and focused projects. The name itself means “a series of three” about the trinity typical of the digital advertising environment: user, publisher, and advertiser. The name is carefully chosen because the project seeks to disrupt the yearly USD 224 billion digital advertising market using blockchain technology and cryptocurrencies.

Digital advertising is as modern as it gets, but it’s a complex environment subject to challenges such as domain fraud, bot traffic, murkiness, and complicated payment models. Ternio thinks that the blockchain can make everything more straightforward, more transparent to all the parties involved in an advertising campaign. The project also includes a native asset which is verifiable and decentralized thus empowering advertisers to verify how their money is being used to advance their cause while also giving publishers the certainty of being paid as they deliver the product.

The Stellar Lumens-based project believes it’s better than other blockchain projects also geared towards the ad business because they’ve solved the blockchain scalability issue prevalent in the environment; it’s the first project to offer and guarantee Net0 payments for all parties involved; it includes many fraud prevention mechanisms; it’s been moving towards early adoption by advertisers since day one.

BlockCard

While advertising is the project’s bread and butter, it also includes a product called BlockCards, which is aimed towards facilitating cryptocurrency mainstream adoption. It’s a white-label product, so you’ll rarely see it branded by Ternio itself, but you could find it offered by other providers.

BlockCard is a debit card funded with cryptocurrencies (several are supported, but it’s powered by Stellar as noted already) capable of processing payments in real time. It has the edge over the competition because it doesn’t take the user’s crypto to exchange it for the local fiat currency and then complete the payment, but it uses the original digital asset until the point of sale.

The product already boasts an exciting degree of success. More than 5000 consumers all over are already onboard and ready to use it.

Being white-label, BlockCard enables any business to “issue” a crypto-based debit card without actually doing all the leg work needed to make it happen. They just hire the service, print their own logo and other materials on the card, and they’re good to go.

It’s already approved in the US; it’s a Visa CryptoCard.

BlockCards has been on the works for quite some time now, but today the first 100 actual cards are released into the market, thus marking a significant milestone for the project and for Ternio. This is the culmination of the company’s BlockCard beta release phase 1.

If you are interested in this card, you can direct your browser to https://getblockcard.com and register for free.

The launch of Stellar-based Ternio’s BlockCard plastics is only a first step. A BlockCard app is planned for the future (Apple and Android) that will let you use or track your digital assets in any way you wish. Combining the app with the physical card will empower you to use your digital wealth in previously unexpected ways.

Phase 2 is next, and that will see an unlimited number of cards hitting the market. One of them could be yours. Are you up to it (do your own research)?

Disclaimer: The presented information is subjected to market condition and may include the very own opinion of the author. Please do your ‘very own’ market research before making any investment in cryptocurrencies. Neither the writer nor the publication (TronWeekly.com) holds any responsibility for your financial loss.