Participants were also able to customize the sedan's color and bumper, and they were able to walk around the hologram to see it from all angles. According to Bloomberg, the two companies could even include the capability to sit inside an actual vehicle and take it for an AR test drive for a more immersive experience. This is merely one of the projects Microsoft took on to promote its HoloLens headset: the tech behemoth has just finished an 11-city tour in the US and Canada in an effort to entice developers to buy a unit next year for $3,000. Still, this partnership isn't just a one-off, as Redmond and Volvo plan to work together on other automotive technologies in the future.