At the imprint's panel at San Diego Comic-Con on Friday afternoon, newly installed executive editor Mark Doyle introduced a sizzle reel for the company's acclaimed mature readers imprint that appeared to offer a hint of things to come. "I hope that sharp-eyed viewers would see that there was some new art in there I can't talk about," he told the crowd, before showing a video that appeared to include new Invisibles artwork by Jeff Lemire, new Sandman artwork by Jae Lee and a Death image by Jim Lee, alongside previously published images from series including Preacher, Swamp Thing, Y: The Last Man and American Vampire.

Scott Snyder, co-creator of American Vampire, appeared at the panel, dropping hints at a new beginning for the series he works on with Rafael Albuquerque. "We're bringing it back in a big way, and it's a series that will never go away," he said about the long-running series that tracks the birth and development of a new species of vampire that's specific to America. But just as the vampires are evolving within the series, the series itself is about to undergo a transformation itself. "It's going to evolve itself into something very different," he said.

John Ridley, the Academy Award-winning screenwriter behind 12 Years A Slave, was also present, talking about his new series The American Way: Those Above and Those Below. Set a decade after his original American Way series, he said that he's using the 1972 era of the new six-issue series — which launched earlier this month — to draw parallels to contemporary politics.

"The 1960s, as they did, began with optimism — the belief that Kennedy would talk about, the new frontier. But that was also the beginning of the civil rights era, the Vietnam war," he explained. "Coming in the '70s, we are in a space of cynicism. What do we believe, who do we believe, do we believe in who is supposed to lead us. So many people ask me, am I commenting on things as they are now? I'm not trying to comment on them, but I am pointing out that we repeat in cycles."