VANCOUVER, Feb. 7, 2018 /CNW/ - Choom™ (CSE: CHOO; OTCQB: CHOOF) is pleased to announce its retail program, and that we are now opening the ChoomTM family up to potential individual store investors. This follows the Company announcement on January 18th, 2018 highlighting a retail strategy of developing a chain of branded retail cannabis dispensaries across Canada.

"We're inviting people to open a dispensary with a world class brand built exclusively for the recreational cannabis market. We're encouraging entrepreneurs to join our family by registering for their own Choom™ Store", states Chris Bogart, President and CEO. "ChoomTM is using design and retail strategies that have worked successfully at some of the most profitable storefronts in the country. We are telling our ChoomTM story with our stores and will elevate the concept of a high-quality product though our new retail environments, and we're inviting others to join us."

With an estimated $4.9B to $8.7B1 retail market coming, now is the right time get involved in this growing industry. Choom™ is very pleased to start welcoming potential individual store investors to the ChoomTM family. As we move forward in the design process and developing our retail strategy, adding passionate people will be key to our growth. In an industry where dispensaries in a legal recreation market are making more revenue per square foot than Whole Foods2 we look forward to adding people who want to get in on the ground floor. Here's to good times with good friends.

Today's announcement also includes new looks from the cool, modern, stylish dispensary design by the team responsible for some of the most recognizable retail environments in Canada.

To find out how you can participate in the ChoomTM retail strategy please click on the link attached: www.choom.ca/retail

SAY HELLO TO CHOOMTM

Choom™ was created for and inspired by the Choom Gang; a group of buddies in Honolulu during the 1970's who loved to smoke weed—or as the locals called it, "Choom". Now, after four decades, ChoomTM is bringing the spirit of Hawaii to the Okanagan and Canada. We're planting our flag in the rapidly growing legal cannabis industry in Canada with our own brand of high-grade handcrafted herb. Added Choom™ will provide an amazing experience for customers, and bring style, sophistication and fun to the cannabis market with through our Choom™ stores.

"Chris Bogart"

President & CEO

Cautionary Statement:

NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATIONS SERVICES PROVIDER HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.



Forward-looking information

This news release contains forward-looking information relating to the Company's proposed activities and other statements that are not historical facts. Forward-looking information relates to management's future outlook and anticipated events or results, and include statements or information regarding the future plans or prospects of the Company. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. These factors include risks and uncertainties associated with the results of diligence investigations, developments in the cannabis sector, delays resulting from or inability to obtain required regulatory approvals and ability to access sufficient capital from internal and external sources, reliance on key personnel, regulatory risks and delays and other risks and uncertainties discussed in the management discussion and analysis section of the Company's interim and most recent annual financial statement or other reports and filings, including the Company's Listing Statement, made with the applicable Canadian securities regulators. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward looking information.

1. Deloitte, Recreational Marijuana - Insights and Opportunities Report https://www2.deloitte.com/content/dam/Deloitte/ca/Documents/Analytics/ca-en-analytics-DELOITTE%20Recreational%20Marijuana%20POV%20-%20ENGLISH%20FINAL_AODA.pdf



2. http://time.com/money/4385243/pot-shops-whole-foods-sales/

SOURCE Choom Holdings Inc.

For further information: Choom Holdings Inc., Chris Bogart, President & CEO, T: 604.683.2509, F: 604.683.2506, E: [email protected]; Choom Retail Inquiries: E: [email protected]