Papers on Fire | Adrealm

Academic Papers for Critical Thinking

Dear Adrealm community,

After a brief break, here we are, back with our POF.

Don’t let yourself be fooled by the fluffy acronym. We take seriously the selection of the thoughtful, in-depth contributions to discourse about blockchain technology, digital advertising, and cryptocurrencies.

This week we’ve decided to focus on the mobile advertising industry, but you can find some inspiring reflections on blockchain — and pigeons.

Yes, pigeons.



Because if blockchain technology aims to bring us beyond our passive acceptance of privacy-breaches and ab extra control over our data (and our lives?), pigeons have something to do with it. Really.

Enjoy the read.

Laura B.

This week’s highlights:

Chia-Ling ‘Eunice’ Liu et al. (2002)

The paper investigates the cultural factors influencing the acceptance of mobile advertisements, with a punchy punch-line: Japanese users are more irritated by mobile ads than their Austrian counterparts.

Remo Manuel Frey et al. (2011)



A study on the willingness to disclose personal data and its dependency upon different privacy protection mechanisms.

Privacy awareness is one of the driving factors for the adoption and promotion of blockchain technology. What if we told you that, according to the article,

..the willingness to share data increased significantly specifically for technically affine people when they were presented with the opportunity to monetize their data.

Alas! We’re Frankie Goes to Hollywood going to Silicon Valley in 2018, they’d be singing about “The Power of Money” rather than “The Power of Love.”



Either way, two (or more) tribes will go to war. So relax.

Janusz Wielki and Janusz Grabara (2018)



Who doesn’t have an ad-blocker (apart from me)?



The article analyses the impact of the widespread use of ad-blockers on the advertising industry: Who’s still watching ads Who is going to spend any money on advertising a downloadable tool that blocks spammy interruptions?



According to the article, this is damaging not only the advertising industry, but also the development of electronic commerce. Shocker.



But let’s reflect for a moment: The industry has reached such a point due to

…an excessive number of advertisements, their excessive invasiveness, and the mismatch between the advertisements displayed to the user and the user’s interests.

The solution is clear: moderation, the “virtuous middle.” Virtuous advertising practices find a balance between offer and demand.



But, will we ever rejoice over an ad?

Craig Wallace (1908)

No, it does not mean that pigeons will dominate humans and the new Matrix will be controlled by grey volatiles — though it would be interesting, right? And how would Neo fight against a flying, plumed threat?



A special recommendation from the Executive Director of the Adrealm Think Tank. Millennial literature (circa 1899–1901) is his passion. Ping us if you want more.

More articles

Laura

Adrealm Editorial and Intelligence Operations Unit