Tory MPs under the age of 35 are forming a group to win over younger voters who flocked to Labour at the last general election.

The group will aim to make the party “more relatable” for younger generations and will urge the Conservatives to replace older, more experienced politicians on the airwaves with more youthful faces.

The Tories have so far had no answer to the highly effective social media campaigning organised by Momentum, the campaign group that has helped attract young people to Labour leader Jeremy Corbyn.

Ben Bradley, a 27-year-old who won the Mansfield constituency for the Tories for the first time in June, is putting the new group of MPs together to influence party policy and ensure it speaks to young people.

Mr Bradley said the party did not only have a problem attracting the student vote but also young professionals up to the age of 45 with families who “should be Conservative every day of the week”.