Filings like this don't reveal release dates or other launch details, but the appearance of external photos and a manual usually means that a debut isn't too far off. Variety's suggestion of a CES 2018 launch is plausible, if just because TV giants regularly use the January event to talk about set-top boxes. Either way, it's entirely logical that AT&T would get into the media hub market. It's no stranger to offering self-branded devices that showcase its services, and its current approach makes it somewhat beholden to other companies. The Apple TV isn't going to ship with DirecTV Now pre-installed any time soon. This gives AT&T more independence when offering internet-only video in the living room, and helps it prepare for a day when many of its customers aren't watching conventional TV.