And then the away. When this partnership was announced, social media went mental about the idea that we were going to bring back the bruised banana, and it’s definitely something that we wanted to tap into. But we didn’t want to be too obvious or too predictable, so rather than create a slightly different take on the bruised banana, we wanted to adapt it a little bit differently. We wanted to stay true to the spirit of 91/92, but obviously just giving it a little bit of a twist, giving it its own identity and its own space in history.

There’s been a lot of comments saying that it doesn’t look like a bruised banana, but if you compare the two together you can see that they complement each other quite nicely.

Then for the third jersey we tried to keep a focus running through, where the home was the authentic, leading into the midway between authenticity and progression where we obviously adapted the graphic for the away, and then the third is very much about how we can project it into the future. We have everything from the icons into what will hopefully be modern classics.

The third shirt is very much geared around the streetwear aspect, taking influence from men’s wear and women’s wear alike. Again it’s all about the staple colours of Arsenal, so how we can adapt those colours, and we inverted the look of some classic away shirts. It should look as fresh on the pitch as it does on the streets.

Finally, to tie the entire range together we’ve got the name and numbering aspect. Everyone knows about the community of Arsenal and how they were forward thinking back in the nineties, but then equally in modern day context there’s the Gay Gooners and other communities that embrace the entirety of London, but it’s also got a global reach. So with the name and numbers we looked at bringing the community together with the rainbow gradient coming through.

When this partnership was announced, social media went mental about the idea that we were going to bring back the bruised banana"