"When you see that first episode when she comes on the screen, you're like, 'Holy s--t,'" co-creator Ryan Murphy told E! News. "She has this incredible, magnetic thing that you can't create. You either have it or you don't. And she has it."

"She will terrify you and you will also be in love with her at the same," co-creator Brad Falchuk promised. "She's Gaga."

Recurring players this season include New Girl's Max Greenfield, Finn Wittrock, Naomi Campbell, Mare Winningham, Darren Criss, Christine Estabrook, Lily Rabe and Emma Roberts. Take a look at the ultra creepy opening credits above...that is if you have all your lights turned on.

American Horror Story: Hotel premieres Wednesday, Oct. 7, at 10 p.m. on FX.