Weirdest perfume ever? Scent company create 'Eau de MacBook Pro' for art project

If you can't afford the £1,000 price tag, then 'Eau de MacBook Pro' might satisfy your yearning for a new computer.



For when you close your eyes, the fragrance is designed to mimic the scent of an Apple product being opened for the fist time.

Perfumiers from Air Aroma worked around the clock to find a formula that resembled the aroma of plastic wrap, printed ink, ripped cardboard and an aluminum laptop shipped straight from a Chinese factory.

Perfume makers believe they have created a fragrance which mimics the scent of a MacBook Pro being opened for the first time

Various blends were tested in a laboratory until a final fragrance was selected.

Alex Cosic of Air Aroma said: 'The scent requested by our client was quite unusual so we contacted our fragrance suppliers in the South of France to send over samples of fragrances with the aroma of glue, plastic, rubber and paper.'

To ensure the precise matches were found a brand new unopened Apple device was sent to the team of perfume makers in France.

From there they monitored each stage of unpacking the product, while selecting the appropriate oils and aromas.



Air Aroma regularly creates bespoke fragrances for clients

The fragrance was requested by Melbourne based artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn, for their exhibition entitled ‘De facto Standard’ where it will be diffused throughout.



Their show, which runs until May 12, focuses on the digital age and the rise of new technology.



Other unusual products stocked by Air Aroma, a world leader in scent technology, aim at recreating the smell of Ocean Breeze, Alpine Air and Chocolate Orange.

The company noted that the Apple unboxing scent has been commissioned for the art exhibition and is not available for purchase for personal use.

Cosic added: 'A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging.

