The price hike and other regulations also raise the question of whether more people will try to skirt the law by either selling below the minimum price or by selling untaxed cigarettes. New York City Sherriff Joseph Fucito said sellers who try that will face stiff penalties. Each carton of untaxed cigarettes will earn a seller a $100 civil penalty, and if it goes unpaid, sheriffs can take the cash from the register, Fucito said, adding there will also be audits to ensure the minimum price law is followed.