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Over the years Sean Combs has created various nicknames from himself.

Depending on what generation you’re from, you may know him as “Puff,” “Puffy,” “Diddy,” or “P. Diddy.” Now he’s changing it AGAIN, and this time he’s doing it legally.

Reported on ET Online, the Ciroc CEO legally changed his name to Sean LOVE Combs. Back in 2017, he told his fans to call him “LOVE” or “Brother Love,” and later said that he was joking. Now he’s taking the moniker seriously.

The source reports in 2019 he filed a petition to have his name officially changed.

In other Diddy news, he penned an emotional letter to the late Kim Porter/mother of three of his children, and some users online are upset at the mogul. In the caption, Diddy reminded people that if they have a good woman to let her know and honor her.