"It is exciting to join such a talented roster and being given the privilege of defining the next generation of the Jordan Brand," says Dončić. “Michael Jordan was a hero of mine growing up, so being able to represent this iconic brand, especially as a kid from Slovenia, is an honor.”

The Slovenian national joined the Dallas Mavericks after a highly decorated European career during which he won the 2018 EuroLeague title and was named the contest's MVP. Dončić has entered his sophomore NBA season on a historic clip — he is the first player since Oscar Robertson to average at least 30 points, 10 rebounds and 9 assists through the first 16 games of a seasons. Through his NBA career to date, Dončić has also tallied more 30-point triple doubles than any player under 21-years-old in history.

“We’re very pleased to welcome Luka to the Jordan Brand,” says Craig Williams, Jordan Brand President. "He is an undeniable talent, and he's already demonstrated a fearlessness in the clutch that we prize in the Jordan Brand family.”

Dončić's addition caps a year full of new talent joining Jordan Brand, including Jayson Tatum, Rui Hachimura, Zion Williamson, WNBA players Asia Durr and Kia Nurse and NFL quarterback Dwayne Haskins.