But after my time with the BW003, I had a nice conversation with Bravur co-founder Magnus Äppelryd and got a little more insight into the watches and the brand itself. It turns out, he and co-founder Johan Sahlin originally wanted to make mechanical watches from the start, but decided against it for two main reasons: 1) To keep their watches in a particular price range and 2) Because they didn't have the infrastructure to offer servicing and didn't want to leave customers hanging. He also told me that "The choice to build the new model in Sweden is an important step and a part of our long term strategy. Our ambition is to source materials as well as production in Sweden, which is easier said than done considering there is no established watch industry in Sweden." It will be interesting to see how this develops, considering the struggles and successes we've seen with brands trying to do this in places like the United States.