The more obvious problem is that by American standards--and we're saying "American" here rather than "non-Chinese" because the survey focused on Americans--Chinese goods are often kind of crappy. Brands like Haier, Tencent, Hisense, and Huawei have major presences at, for example, the Consumer Electronics Show in Las Vegas. I've been going for years, and the only thing I remember about any of those brands is that a couple years ago, Haier had a Kinect ripoff which was more broken than most of the Kinect ripoffs I saw that year. These brands are enthusiastic, but, as The Verge nicely wrote here, haven't quite figured out the American market, both in terms of products and marketing.