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Southwest Airlines treated its passengers with an in-flight show presenting their new uniforms and new plane interior. The uniforms feature mainly blue with accents in red. It was introduced in 2014, but this year all employees will start using them. The last time a uniform redesign happened was back in 1996. It was high-time that some updating was done to showcase the brand. It has faced stiff competitors in recent years since the airline industry has become so comparatively priced.

Vice President of Cabin Services stated that the energetic flight attendants are the heart and soul of the airline. Because of this, they decided to prioritize their look. Plus, they are front and center with the Southwest Airlines customers, so they were prioritized in revamp. Attendants are going to soon all have the new uniforms to fly with. By year’s end it is expected that all attendants will be showcasing their new outfits with the new design.

The inside of their Boeing 737-800 planes also saw a redesign. New seats were installed with blue accents. They were designed with more leg room and more seating space for comfort. Southwest executives are hoping that creating a more comfortable and spacious seating will offer a larger market share for people looking to fly. Next to pricing, space and comfort are the number two and three desirables customers want. This is the primary reason the company chose to redesign the inner cabins with space in mind. Other planes will be redesigned slowly and changes will be unveiled throughout coming years.

As of this time, Southwest Airlines has three 737-800 planes that are flying with the newly designed interiors. The company plans on extending their revamp process to include 28 planes equipped with the changes by year’s end.