Domino's rolls out new "pizza theater" design in Katy store

Domino's is revamping its stores. Domino's is revamping its stores. Photo: Domino's Photo: Domino's Image 1 of / 9 Caption Close Domino's rolls out new "pizza theater" design in Katy store 1 / 9 Back to Gallery

Domino's plans to open a "pizza theater" in Katy as the latest store in a new design that aims to bring elements such as indoor seating, a viewing area of pizza preparations, and free Wi-Fi to all 5,400 U.S. stores by year end.

The company-owned store at 3820 N. Fry Road will celebrate a weeklong grand opening beginning Aug. 21, with promotions and giveaways.

"The store brings the art and fun of pizza making to the forefront; customers can actually watch their pizza being made, each step of the way," Kent Burgess, Domino's director of corporate operations in Houston, said in an announcement.

RELATED: Retail wrap listing of Houston store openings

The new Katy Domino's will bring elements not found in a traditional store, such as booths with phone-charging stations, chalkboards for customers to leave feedback, and a drive-thru window for carryout orders. Customers will be able to track carryout orders electronically on a lobby screen.

The location is one of about 140 Domino's in the greater Houston area, according to the chain. The stores range from small locations with bar stool seating to larger stores with indoor seating for 30, and private rooms for parties.