Hyundai's big butch Palisade SUV that was unveiled late last year has found eager customers in men approaching their midlife crisis or with families to ferry about.

Hyundai Sunday released analysis of 20,506 sales of the Palisade in Korea during its first week of pre-orders.

A whopping 85.2 percent of buyers were men. SUVs generally appeal to men, who also bought 80.5 percent of Hyundai's midsize Santa Fe SUV and 79.1 percent for the large Veracruz, which the Palisade has now replaced.

Most of the male customers were 40 or above with 37 percent, followed by those in their 50s with 26.9 percent and their 30s with 21.2 percent. Only two percent were in their 20.