A Hamilton police sergeant known for his prolific Twitter use apologized for a tweet he published last night after Robin Williams’s apparent suicide. He said he wished Williams “could have chosen to set a better example for those suffering with mental health challenges.”

The sergeant, Jay Turner, signed the tweet “Jay,” but the avatar image for the account is a Hamilton Police Service badge and the account’s username is “@HPSActionTeam4.”

The tweet sparked an online reaction and a conversation about stigma and judgment connected to mental illness and depression. Experts say some studies show there is increase in suicides after high profile cases such as this.

Many people who saw Turner's message responded that they were offended that he appeared to blame Robin Williams for his mental illness. It's a response that doesn't reflect understanding of suicide and depression, some said.

<a href="https://twitter.com/HPSActionTeam4">@HPSActionTeam4</a> Suicidal behaviour is a result of a medical condition, not a sign of weakness in character. <a href="http://t.co/DZBx97vBk9">http://t.co/DZBx97vBk9</a> —@Marshka15

One responder, a reporter at a Toronto talk radio station, found the message disturbing in part because of its corporate weight.

Deeply disturbing considering this is from a Hamilton Police-affiliated account <a href="http://t.co/s2a5jPu98D">pic.twitter.com/s2a5jPu98D</a> —@siomo

Turner began apologizing within 30 minutes for what he said was a misinterpretation of his sentiment.

I am human. I made a tweet from my heart. I felt it was right. It was not received as it felt in my heart. I apologize to those I offended. —@HPSActionTeam4

Offence was never my intention. Those who know me, know that is not me. There's is nothing more I can say. Once again, I am sorry. —@HPSActionTeam4

An hour later, he said he had deleted the original message. He reiterated his apology.

I have deleted the tweet that offended many. My intent was not to offend, but to raise awareness. A very poor choice of words. I am sorry. —@HPSActionTeam4

And he added an apology to his personal account.

To my friends who understood my intention, thank you. To my friends who I embarrassed, or even worse alienated, I am truly deeply sorry. —@JayTurner901

The apologies generated some support for Turner and his apparent intention. One responder acknowledged the sergeant’s attempt to draw some meaning from a tragedy.

<a href="https://twitter.com/HPSActionTeam4">@HPSActionTeam4</a> thanks for stepping up Jay. Much appreciated. I was surprised, but we are all trying to make sense of the senseless tonight. —@ibrisbin

The exchange demonstrates the “complex range of responses” people have to suicide, said Margaret McKinnon, an expert in psychology, psychiatry and mood disorders at McMaster University and St. Joseph’s Healthcare Hamilton.

“What I read in that message is suicide is an incredibly challenging issue,” she said.

Depression is an illness like any other illness, she said. Society needs to continue to break down the stigma about the illness without judgment or blame for someone dealing with mental illness.

But, she said, incidents like these make it even more important to talk with each other and discuss these issues. Misunderstandings can grow without that discussion.

“I think people are acting from the heart,” she said. “What I think this reflects is that we all hope we can help.”

Police face mental health issues in the community and within their own ranks, she said, and they struggle to respond like everyone else.

Debbie McGreal-Dinning, spokesperson for the Hamilton Police Service said "Sgt. Turner's comment was an expression of his personal view. He has apologized for the unintentional impact that his comment may have had."

She said the department is committed to dialogue about mental illness that is "respectful and compassionate."

"We believe that the stigma of mental illness can only be reduced by engaging in courageous conversation and encouraging those suffering from mental illness to reach out and access the services available to them," McGreal-Dinning said.

"Suicide is an emotional issue, one that [the Hamilton Police Service] has been deeply affected by personally and professionally."

McKinnon said people should talk with friends and family members who struggle with depression and mental illness.

St. Joseph’s Crisis Outreach and Support Team hotline, or COAST, can be reached 24 hours a day at 905.972.8338.