The KFC Big Bash League (BBL) has announced that Zooper Dooper, the iconic icy treat, has signed on as the league’s final partner, ahead of the highly anticipated fifth season of the competition.

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Following on from a hugely successful BBL|04, the Zooper Dooper partnership is yet another positive sign regarding the health of the league. Zooper Dooper will join KFC, Toyota and Sanitarium to complete the League Partner Family and mark the first time the league has sold out all partnership positions.

The partnership will see BBL imagery included on a Limited Edition Zooper Dooper Big Bash League pack for Coles, as well the introduction of BBL-themed Zooper Dooper holders in Woolworths.

As part of the association with the BBL, Zooper Dooper will have at-match presence through signage, including on the back of the umpires’ shirts and a range of activation opportunities.

In addition, Zooper Dooper’s partnership will extend to a selection of the BBL’s digital and social assets.

Cricket Australia General Manager, Operations Mike McKenna said the partnership is an ideal fit for both the BBL and Zooper Dooper, with both organisations seeking to appeal to families across the Australian summer school holiday period.

“Both the Zooper Dooper brand and the KFC Big Bash League are an integral part of summer for so many Australians, which is what makes this partnership so attractive. We are excited to be working with Zooper Dooper this summer to promote the league to families throughout Australia and help Zooper Dooper achieve greater market share.”

Charmaine England, Managing Director, The Daily Drinks Company said: “Zooper Dooper is delighted to be partnering with the Big Bash League and Cricket Australia this summer.

“The Big Bash League is a great way for families to come together and enjoy a fun day out in summer. Zooper Doopers are all about family fun and summer days, so what could be better than bringing these two great Australian traditions together?

“Zooper Dooper’s partnership with the Big Bash League will feature a range of promotions and competitions to get the family involved and we can’t wait for it to kick off.”

BBL|05 begins December 17, with the Sydney Smash seeing the Sixers take on the Thunder at Spotless Stadium.