Hadley Malcolm

USA TODAY

A lot of people are wondering why the king of the Whopper is selling hot dogs now.

Burger King launched two grilled hot dogs on its menu Tuesday, which the company has been touting as a reallybigdeal over the last few weeks. Some customers don't understand why a fast food giant that already rules one kingdom needs to take over another though.

Convenience store chain 7-Eleven doesn't like that Burger King is encroaching on its turf either. The company is claiming stake to the hot dog realm with an ad campaign promoting a cheeky "Hot Dog Bill of Rights," which proclaims that customers are entitled to customize their hot dogs with free chili and cheese and "the right to believe in totally made-up but totally tasty constitutional rights."

The company declared war on Twitter.

The campaign even urges people to Tweet using the hashtag #HotDogDemocracy to "stand for life, liberty and the pursuit of hot dog choices." Burger King sells two dogs, a regular hot dog with ketchup, mustard and relish for $1.99 and a chili cheese dog for $2.29.

Meanwhile, the rest of us are left wondering why Snoop Dogg (a spokeswoman at a press launch event in New York two weeks ago said he wasn't chosen for his name) and Spanish singer Charo are the ones promoting the hot dogs in two training videos turned not-so-subtle leaked ad campaigns for Burger King. Though 7-Eleven takes issue with Burger King's lack of hot dog choices, it seems that Snoop is doing whatever he wants.

"Break out the burners, because we grillin' this dog my way," he says in the video. "Bikinis, martinis, zucchinis...yeah you know the rest."

Burger King launching grilled hot dogs this month