Ramzi Solh, chief executive of commercial development at King Abdullah Economic City, is the latest addition to the line-up for the second annual Vision Conference, Saudi Arabia.

The conference is a key feature of the Hotel Show Saudi Arabia in Jeddah, which will take place from May 17-19th, featuring a range of industry experts exploring the Kingdom’s booming hospitality industry with topics ranging from mega-projects to technology trends.

Solh will discuss “Mega-projects – an inside view” with a behind-the-scenes look at the development of KAEC, the world’s largest privately funded city.

“We are very excited by the government’s support of the tourism sector as outlined in Vison 2030 and by the sector’s potential to generate both jobs and memorable family experiences,” said Solh.

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“KAEC’s tourism strategy is intended to position the city as Saudi Arabia’s premier all-purpose must-visit tourism destination, creating growth opportunities across the nation’s wider hospitality, leisure and tourism industry.”

KAEC is an emerging west-coast leisure and residential destination as well as a regional logistics and manufacturing gateway.

The city, 100 kilometres north of Jeddah, has a total planned investment of US $100 billion and a residential capacity of two million people on completion in 2035.

KAEC is expected to attract more than three million tourists per year by 2025.

The city is already a local destination for weekend getaways, welcoming more than 100,000 visitors in 2015.

It currently has 38 tourism and leisure projects in the pipeline including hotels, resorts and family entertainment attractions.

Also adding to the Vision Conference line up for 2016 is Deloitte, Iconsulthotels, Hilton Worldwide, Ramada Hotels, AlKamal International, Figjam, Hochtief Vicon, ResNet World, RoomNetTV, Provectus, Zumtobel Group - alongside leading hospitality suppliers showcasing the latest products in the market.

The Hotel Show Saudi Arabia and its Vision Conference are the leading forums for hospitality industry professionals to source products, network and learn in the Kingdom.

Exhibitors for 2016 include show sponsors Samsung and LG Electronics.