As one of the most popular web browsers, Mozilla Firefox has always tried to maintain an edge over competing browsers such as Opera and Google Chrome. Currently, one of the ways it looks to do this is by offering users a more private browsing experience via its new automatic tracking protection feature.

In a recent announcement, Mozilla highlighted a renewed interest in user privacy by rolling out a new feature known as Enhanced Tracking Protection to all new Firefox users. The update continues Mozilla’s commitment to blocking websites from being able to track users — ensuring that the thousands of companies looking to track your activity will be unable to do so.

Mozilla Firefox vs. Google Chrome: Battle of the Browsers

The move comes less than a month after Google announced a similar update to its Chrome browser, which blocked all tracking cookies that are not related to Google. However, unlike in Chrome, all known third-party trackers will be blocked in the new version of the Firefox.

Beyond this, Firefox also took the opportunity to announce its new product, Firefox Lockwise. It is an improved version of its previous Lockbox password manager and is now available as a desktop extension, rather than being a mobile app. The new password manager is designed to let users control and manage their passwords across multiple devices — including iOS, Android and Desktop devices.

Brave Browser

The news appears to be just the latest move in an ongoing battle between the browsers, each of which is trying to one-up the other. However, despite their moves towards improved user privacy, neither Firefox nor Chrome have managed to garner the trust of users in quite the same way that Brave Browser has.

Since its launch, Brave Browser has automatically blocked ads and tracking cookies — ensuring that users stay in control over their private data. It also ensures that users have the option to display adds if they wish, allowing them to directly benefit from the monetization of their data and/or attention by rewarding users with Basic Attention Tokens (BAT).

Compared to Chrome and Firefox, which are both more than a decade old, one might wonder why it took so long to finally begin treating users’ privacy seriously?

Have you ever tried Brave Browser? If not, which browser do you use — and why? Let us know your thoughts in the comments below!