Thanks to Jimmy Kimmel, the internet and late-night TV viewers now love watching famous people read mean tweets about themselves.

While the tweets are often really mean – that is the point – a lot of times these clips are funnier because of how each person reacts to them. But when college football coaches did their own version of this, the common theme seemed to be that they didn’t get the joke, which makes it funny but in a different way.

Here’s a sample of some of the mean tweets, which, unlike Kimmel’s, are rated G.

OK, that cereal one is pretty great. And it’s too bad Swinney is (somehow) not familiar with “the” Game of Thrones.