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Morata, 21, has been attracting the interest of a host of European clubs with Madrid boss Carlo Ancelotti willing to let the forward leave the Bernabeu on a temporary basis.

Tottenham were also interested in bringing Morata to the Premier League, however according to reports in his native country the Spanish Under-21 international has rejected their advances in favour of joining the Gunners.

Despite finding the net twice this season, Morata has seen first-team opportunities limited with Gareth Bale, Karim Benzema and Cristiano Ronaldo preferred in attack.

Arsenal boss Arsene Wenger is desperate to add to his forward line in the upcoming transfer window having been heavily reliant on Olivier Giroud during the first three months of the season.

With Nicklas Bendtner expected to depart the club in the new year, Wenger identified the young Spanish star as the man to take the pressure of Giroud for the final five months of the season as Arsenal look to secure the title for the first time since 2004.

Morata is hoping the move to the Premier League will help boost his chances of securing a place in the Spanish national squad for the World Cup in Brazil.

The former Getafe youth player has been a prolific scorer in the under-21 set-up, but is yet to receive a senior call-up.