Cheerful, bubbly and colorful, the Girlie-Girl Culture is an unavoidable phenomenon of our western societies. This ambiguous and popular culture - both angelic and demoniac - constantly oscillates between two extreme images of women: the little girl and the temptress, the ingénue and the predator. How has the Girlie-Girl Culture managed to conquer the world, to shape and impose guidelines to a new feminine identity? Which cultural codes lurk behind the glitter and pink veneer of the Pink Attitude - codes that guide the majority of today’s girls from cradle to adulthood? Cinderella, Sleeping Beauty, Barbie dolls and Bratz dolls; Hello Kitty; pop icons Katy Perry, Rihanna or Miley Cyrus and their sugar- candy sexy videos clips; TV shows and romantic comedies; women’s magazines and nail salons blooming on every street corner...

Welcome to the land of Girly-Girl Culture.

Photos © Dina Goldstein