>> [ French accent ] OH, IT'S

TEWIFFIC!

THAT'S $200,000 MORE AMERICAN IN

JUST ONE DAY.

>> WHERE IS THE ROOF ON THIS

THING?

[ DOORS OPEN ]

>> WHAT'S THE BIG IDEA MAKING A

MOBILE GAME WITHOUT OUR

APPROVAL?

>> OH, TERRANCE AND PHILLIP.

HOW ARE CANADA'S TWO FAVORITE

BUDDIES?

>> WHAT GIVES YOU THE RIGHT TO

MAKE A STUPID "TERRANCE &

PHILLIP" MOBILE GAME?

WHO DO YOU THINK YOU ARE?

>> OH, I'M ONLY THE PRINCE OF

CANADA.

AND THIS HAPPENS TO BE THE

MINISTER OF MOBILE GAMING.

>> WE THOUGHT YOU WOULD BE

PLEASED WITH THE QUALITY OF THE

MOBILE GAME.

>> IT'S THE DUMBEST GAME EVER.

ALL YOU DO IS COLLECT AND SPEND

CANADOUGH.

>> EH, WE KNOW THE GAME'S NOT

GREAT.

BUT WHO CARES?

IT'S FREE!

>> BUT IT'S NOT FREE.

IF YOU CHARGE $.40 HERE AND $.50

THERE, THEN IT'S NOT FREE.

>> THEY SEE THROUGH THE CHARADE.

>> UH-OH.

YOU THINK SO?

>> I THINK THEY SEE THROUGH THE

CHARADE, YES.

>> I'M PRETTY SURE THEY CAN HEAR

US, TOO.

>> ALL RIGHT.

[BLEEP] IT.

YOU'VE SEEN THROUGH THE CHARADE,

SO YOU MIGHT AS WELL KNOW

EVERYTHING.

CHARADE UP!

[ BELL TOLLS ]

[ GEARS WHIRRING ]

ALLOW ME TO EXPLAIN THE SCIENCE

BEHIND MICRO-PAY FREEMIUM

GAMING.

FOR YEARS, THE CONCEPT BEHIND

GAMING WAS SIMPLE -- YOU PAY FOR

THE GAME, AND YOU ENJOY.

WITH MOBILE APPS, WE NOW HAVE

THE ABILITY TO MAKE GAMES THAT

ARE BORING AND STUPID, BUT IF

YOU PAY FOR INCENTIVES, YOU'RE

REWARDED.

>> FREEMIUM -- THE "MIUM" IS

LATIN FOR "NOT REALLY."

>> IT'S A SIMPLE CYCLE, AND

NEVER-ENDING LOOP BASED ON RPGs.

EXPLORE, COLLECT, SPEND,

IMPROVE.

BUT WHERE ARE THOSE JUST USE THE

CONCEPT OF X.P., OR EXPERIENCE

POINTS, WE'VE INTRODUCED THE

IDEA OF MICRO-PAYING WITH MONEY.

MONEY, MONEY, MONEY, MONEY,

MONEY, MONEY.

> IT'S WHAT EVERYONE IS DOING.

FREEMIUM GAMES ARE WHAT'S NOW,

AND IT'S ALL JUST A LOT OF

HARMLESS FUN.