"Hello, blah blah, I'm the CEO or C-something-O or whatever of a company that blah blah BLAH, and I read your blog about Agile from almost 2 years ago, which kinda resonated with me in a scary way, inasmuch as I realized perhaps belatedly that I was being duped, BUT I was sort of wondering: How do you go about gathering business requirements, so you know what to deliver to the customer? Signed, blah blah blaaaaaaaaaah."

ONLY BUILD STUFF FOR YOURSELF