Last year HP was the number one maker of laptops in the world, according to shipment numbers from research firms IDC and Gartner. But it’s safe to say HP laptops don’t always get the same amount of attention enjoyed by the unibody aluminum or ultra-lightweight models made by its competitors.

Here’s one way to get attention: Make a leather laptop.

The structural support for the computer’s components is made of metal, but its exterior clamshell is all cow.

That’s what HP did with its new HP Spectre Folio, a high-end laptop that’s bonded with leather, and that HP is marketing with the cringeworthy term manucrafturing. It’s a convertible, which means it can be propped up, turned into a tablet, tented, or just used like a regular laptop. That part of the Spectre Folio’s design is slightly different from other laptops too. Rather than folding the display backwards, you’re supposed pull it forward, directly over the keyboard, where magnets latch the display into place either at the base of the key tray (if you’re tenting the display) or at the edge of the laptop’s bottom half (if you’re laying it flat).

HP is using 100 percent genuine, chrome-tanned leather for this new machine, and is shipping it in two tones, warm brown and a deeper bordeaux. HP says it’s the world’s first leather laptop, and I have no reason to doubt this: WIRED has evaluated plenty of leather accessories for consumer electronics, but never a leather-bonded laptop. The structural support for the computer’s components is made of metal, but its exterior clamshell is all cow.

Josephine Tan, HP’s head of product management for consumer notebook, said the company went with leather for its “durability, its feel, and the premium quality of it.” She cited internal market research that showed that younger audiences, like millennials, were most drawn to the idea, especially to its “authenticity,” since it’s genuine leather. (Add metal laptops to the list of things millennials are killing.)

HP

The leather construction is undoubtedly the most interesting part of this Windows 10 laptop, but it’s also, you know, a laptop. So, its internals are worth mentioning. The Spectre Folio ships with three different options for its 13.3-inch touchscreen display: a 1-watt, full HD panel, a regular full HD panel, and a 4K display. The 1-watt display is a new technology from Intel that’s supposed to significantly reduce power consumption over standard display panels. The notebook also has Intel’s new low-power processor, Amber Lake-Y, which is still part of the 8th-generation chip family from Intel. More notably, HP claims this laptop has the world’s smallest motherboard, which it co-developed with Intel.

Its keyboard is plushy, noisy, and backlit. Like previous Spectre laptops, it has front-facing Bang and Olufsen speakers. It has a fanless design, relying instead on a metal heat spreader to push heat out from laptop’s hinge area and into the empty space that exists between the hinge and the curve of the leather.