With Apple Watches still on back-order (due to defective supply, not abundant demand) and the sell-side confused as to whether it will be a great success (Morgan Stanley's exuberant extrapolation of Google searches) or a damp squib (KGI cut estimates on demand slowing), the latest projections from Slice Intelligence suggest things are definitely going so well for the world's largest gadget-maker.

After the first minute of the first day's initial (and oh so American short-attention-span-confirming) burst of buying...

Things have tailed off dramatically... averaging under 30k per day being ordered (according to Slice Intelligence projections)

Slice Intelligence's projections are based on data that it tracks from US consumer spending through e-commerce email receipts.



As QZ reports,

Apple has taken orders for almost 2.5 million watches in the US through Monday, May 18, according to Slice’s projections, which are based on more than 14,000 online shoppers. More than half of those orders were placed on April 10, the first day Apple accepted watch pre-orders in the US and eight other countries, according to Slice.

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Perhaps, The Daily Mash's satirically-conjured man's perspective of his first day wearing the device is closer to home after all...