TORONTO

Friday the 13th just might be a lucky day for the city’s ice cream lovers.

It might be hot and muggy but the sweet, cold treat is available on demand to the people of Toronto through their phones.

If you whip out your smart phone and download a free app called Uber, one of two ice cream trucks will be at your disposal. Hit the ice cream cone icon, provide a location, and a truck is sent your way.

The forecast calls for a high of 32C and humid with a 40% chance of rain.

“I think there’s going to be heavy demand for ice cream,” Toronto-based community manager Lucas Samuels said. “The Twitterverse is simply buzzing about it.”

Toronto is one of seven cities, including New York and Chicago, where people will be able to request ice cream on their phones between noon and 6 p.m.

The company behind the experimental app, free for iPhone and Android users, doesn’t just deliver ice cream on a hot summer’s day. Uber started up in San Francisco two years ago as a 24-7 car service.

Uber also enjoys its secrecy. Once, it launched an on-demand mariachi band service in Cinco de Mayo. Users didn’t know until the day before.

“Uber’s very much about experiential marketing,” Samuels said.

The app will give people to relive that childhood thrill of hearing the familiar jingle of the ice cream truck round the corner of their street, he said.

“We figured for National Ice Cream Month, it would be an awesome experience to give people a taste of their past,” he said.

In Toronto, the company is partnering with Mrs. Softy, a well-known local ice cream truck company. Spokesperson Kiki Bianchi said the flavours on offer tomorrow are “vanilla, chocolate, and twist” — a combination of the first two.

Each request costs $12 and delivers five pieces of ice cream. The experimental service only runs on July 13.