[123 Pages Report] The overall mobile value added services market size is expected to grow from $330.35 Billion in 2015 to $655.07 Billion in 2020, at an estimated CAGR of 14.7%.

Mobile value added services (MVAS) are defined as mobile services that are offered by mobile service providers apart from the voice communication services. The MVAS such as sending short message service (SMS), multimedia messaging service (MMS), mobile email & IM, mobile money, location based services, mobile advertising, and mobile infotainment enables mobile subscribers to use smart phones and tablets for several non-voice purposes.

The quick innovations in technology have led to the evolution of MVAS beyond the voice communication services. It helps mobile service providers to create and sustain new revenue streams and drive ARPU. Rising mobile phones, network penetration, and increased return on marketing spend are some of the factors driving the mobile value added services market. Social media offer new opportunities for the vendors. Whereas, privacy concerns is the key challenge being faced by the marketers in the MVAS ecosystem.

Companies such as Google, Apple, Comviva Technologies, AT&T, Vodafone, OnMobile, KongZhong, One97 Communication, Comverse, and InMobi are the key vendors in market. The report provides global market trends, overall adoption scenario, competitive landscape, and key drivers, restraints, trends, and opportunities. The report aims in estimating the current market size and the future growth potential across different regions.

The report forecasts the market sizes and trends for mobile value added services market, which is broadly classified into the following submarkets:

On the basis of solutions:

Short Messaging Service (SMS)

Multimedia Messaging Service (MMS)

Location Based Services

Mobile Email & IM

Mobile Money

Mobile Advertising

Mobile Infotainment

On the basis of end users:

SMBs

Enterprise

On the basis of verticals:

BFSI

Media and Entertainment

Healthcare

Education

Retail

Government

Telecom & IT

Others

On the basis of region:

North America (NA)

Europe

Asia-Pacific (APAC)

Middle-East and Africa (MEA)

Latin America (LA)

The global telecom sector has experienced a rapid growth during the last few decades. Demand for highly relevant, personalized, content rich VAS over the mobile has bought high growth in this market. Carriers are forcing independent software vendors and communication equipment providers to develop cost-effective reliable and well tested applications that can help them to generate new revenue as well as improve customer satisfaction.

This study is done to understand the structure of the mobile value added services market and is intended to help the MVAS solution vendors, which includes network operators, handset manufacturer, content/app aggregator, and content/app owner to better serve their clients, SMBs, and enterprises. Content/app owner are the companies which make agreements with telecom operators, content aggregators, and handset manufacturer to provide and share content. Content aggregators gather content from different content owner and distribute them to customers according to the need. Whereas, network operators provide service delivery and support to user of content.

Increase in smartphone and tablet users, mobile internet, increased usage of mobile applications and mobile web, and increased return on marketing spend are some of the factors driving the mobile value added services market. Lack of education and awareness among SMBs and complex implementation of the MVAS solutions are the factors hindering the growth of the market. Social media offer new opportunities for the vendors. Privacy concerns are some of the challenges being faced by the marketers in the MVAS ecosystem.

In this report, MarketsandMarkets provides an in-depth study of the market trends, market sizing, competitive mapping, and market dynamics of MVAS. The trends, drivers, and opportunities in the mobile value added services market distinctly indicate noteworthy growth in the coming years. The market is segmented by solution into mobile messaging services, mobile internet services, mobile commerce, and others; by service into consulting, system integration, managed services, and others; by end users into SMBs, enterprises, telecom operators, and others; by vertical into BFSI, entertainment, healthcare, education, and others; by regions into NA, Europe, APAC, MEA, and LA.

The table given below highlights the MVAS market size and Y-O-Y growth rate. The overall mobile value added services market size is expected to grow from $330.35 Billion in 2015 to $655.07 Billion in 2020, at an estimated CAGR of 14.7%.

Mobile Value Added Services: Market, 2015-2020 ($Billion)

Source: MarketsandMarkets Analysis