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A young DJ has died amid claims he took part in a 'Neck Nomination' drinking game.

Ross Cummins, 22, died after he was found unconscious in a house in Macken Street in Dublin city centre this morning.

Security sources revealed that they had been made aware of the claims and are awaiting the results of a post-morten examination to establish the cause of death.

"The young man was found in a house on Macken St. unconscious in the early hours of the morning," a source said.

Gardai do not believe that Ross Cummins’ death was suspicious.

It's the second death to be linked with the "NekNomination" craze over the weekend, with young hurling player Jonny Byrne losing his life last night.

The young man's brother posted on Facebook asking people not to take part in the drinking game which he said was a factor in Jonny's death.

The 19-year-old's body was taken from the River Barrow, Co Carlow, earlier today.

The Social Media game 'NekNomination' has swept the country in recent weeks and has been condemned by alcohol awareness groups.

Alcohol Action Ireland said in a statement this evening: "While some may see this as a game, the consequences of drinking large volumes of alcohol in a short period of time can have very real consequences for those taking part.

"We would call on people to look after their health and wellbeing by not participating in this 'game' and to also protect their friends from the serious risks associated with it by not nominating them to take part in it."

Speaking about the craze previously, Suzanne Costello of Alcohol Action Ireland said: "The online nature of the challenges mean the peer pressure aspect of it has far greater reach than traditional drinking games would have had.

"It's picking up a momentum. There is a time pressure on it, you have to respond to the challenge within 24 hours.

"People are trying to give the image they are continuously partying, up for challenges and having a great time.

"Binge drinking is normalised and in this trend, celebrated."

She added in an interview with RTE Radio One: "It can be very difficult in Ireland, because heavy drinking is so normalised, for us to see the wood from the trees.

"We do consistently drink over 2.7 litres of pure alcohol per year more than anyone else in Europe."

‘Neknominate’ is thought to have started in Australia.

The craze has caused controversy in Australia where police have quizzed a 21-year-old man after a video showed him getting out of the boot of a car, 'necking' a drink, then climbing back in.

The concept of the game has been described by a user on Facebook as: "Neck your drink. Nominate another. Don’t break the chain, don’t be a d***. The social drinking game for social media! #neknominate. Drink Responsible".

The hashtag ‘neknominate’ started trending in the UK in January 2013.