Wisconsin state Rep. Peter Barca, the top Assembly Democrat, is urging Mary Burke to take the fight to Gov. Scott Walker. Meet-and-greets at local businesses aren’t cutting it, he said, and connecting with the people she needs to win will require some time on TV.

“One mistake I think she’s made — and I told her people — she should be advertising now,” Barca, who represents Kenosha, told the Beloit Daily News. “She’s got the resources. People need to know who you are and feel comfortable with you and know your plan. Unfortunately the only way to get it out there is to advertise.”

Barca’s view is a common one. Former Madison Mayor Dave Cieslewicz made a similar point months ago, urging the Democratic candidate “to spend a bunch of money to define herself right now before she gets swift-boated by the other side.”