Since the day we first opened our doors in 1993, Rudy’s has been a safe haven for everybody. We’re more than just a barbershop, we’re a community center for our friends and neighbors: creatives, punks, weirdos, cool kids, and everyone in between. Our shops are a place where people can come together without judgment or pretense.

Throughout the years, we’ve made it our mission to fight for inclusivity and acceptance for the LGBTQ community, a group that has been the backbone of Rudy’s from the start. Since 2012, the It Gets Better Project has been invaluable in helping us fulfill that mission.

As Rudy’s evolves, so does our partnership with the It Gets Better Project.

With the launch of our all new 1—2—3 line of hair and body products, we are furthering our commitment to the LGBTQ community and its most vulnerable members—homeless youth.

For every purchase of any 1—2—3 product, Rudy’s will donate a week’s worth of the same product to a shelter that serves LGBTQ youth so that everybody can feel their best.

“Homelessness disproportionately affects the LGBTQ community – with almost 40% of homeless youth identifying as LGBTQ. When considering the complexity of the issue, it is easy to lose sight of the small day-to-day essentials that can have a big impact on someone’s life – like access to personal care products,” says Brian Wenke, Executive Director of the It Gets Better Project. “Rudy’s has, once again, found a meaningful way to support the LGBTQ community by providing its 1-2-3 shower products to homeless shelters across the country. And, the It Gets Better Project is proud to support the effort of one of its most committed partners.”

So here’s your chance, get clean for a good cause.

To learn more, read our recent exclusive interview with Vanity Fair.