In collaboration with worldwide video game creator and producer Ubisoft, the Watch Dogs capsule collection features stark and minimal menswear that blurs the line between fashion, art, and technology.

Ubisoft seems to be pulling out all the stops when it comes to Watch Dogs. It says a lot about Ubisoft’s dedication to the game that they went with such a well respected men’s clothing designer like Frank & Oak to make a unique line of licensed clothing. What makes this whole thing even more interesting is that the collection is inspired by the Watch Dogs universe and not just a bunch of t-shirts and hats with colorful Watch Dogs logos emblazoned on the front. It sure beats a co-branded Mountain Dew or Doritos product any day of the week.

Check out the entire collection at FrankandOak.com/watchdogs

Would you buy video game related clothes? Does the subtle branding and mature style influence your decision in any way?