Why Mobile App Development is Right for Small Businesses? 09 Aug 2017 | By Jish Topics: Mobile App Development for Small businesses

Are you a business owner or a marketing manager responsible for your company’s strategic marketing plan and marketing campaigns? If yes, you must be aware about mobile marketing or are already doing it.

There are more than 60% of local searches conducted on mobile devices. More and more people now spend their time on smartphones than they do watching TV. So that it is easy for you to see the need of having a mobile optimised website. However, it may not be as easy for you to see the powerful connectivity and relational potentials of a mobile app and Mobile App Development.

What Mobile Apps can do for Small Businesses?

The rise in mobile-phone usage indicates that smartphone apps have become a key marketing tool for companies of all sizes, including small businesses. Creating a scalable mobile app for small or medium businesses offers a significant amount of exposure and a great return on investment.

Mobile apps increase engagement with your customers.

They boost repeat visits

Permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions.

Apps deliver coupons and send announcements that build your sales with customers.

Apps accelerate contact with your company which enhances relationships with customers.

Smartphone icons even help build brands by providing a visual design that customers recognise.

Who are benefited?

The following industries such as

Nightclubs Real Estate Agents Schools Restaurants Gyms Artists Hair Stylists

….and many more industries benefit from having a mobile app developed.

What you can get through Mobile Apps?

Brand Exposure

Building brand exposure is to get your brand the recognition you would otherwise not get through ordinary marketing channels. It is more direct and personal. It has the power to influence buying decisions of your customers and acts as an inevitable element in building customer loyalty.

Customer Loyalty

Customer loyalty is built through constant relationship with your customers through the concept of trust. Having a mobile app allows your business to increase the frequency of engagement. It also provides the capacity to provide services through the app that the customer will find both, relevant and helpful.

Increase Accessibility

It is much easier for a customer to tap on your mobile app to access important data about your business, such as location, hours, and inventory, than it is to call in or go through a browser. Apps make your customers feel that they have a personal access to your business. In fact, the app is your customers’ personal pathway into the functional workings of your business.

Social Networking

A mobile app allows your business to enhance your social networking strategies. Mobile apps can be integrated with all of the major social networks, allowing your consumers to publish, like and share content to any of the social media sites directly from a mobile application.

Looking for Affordable Mobile Apps?

Many small-business owners still think that getting an app is expensive and difficult. If you are one, you may be worried about the need to build different apps for the various customers on – iOS, Android, Windows and Blackberry. You may be unsure about building dynamic or static apps, and the difficulty of coming up with an app design. Moreover, most small-business owners don’t have the expertise to build apps themselves.

There are mobile apps created for small-business owners’ price range, and that simplifies the marketing process. You can get a complete mobile app, with a wide range of features from blog, RSS feeds to loyalty cards to food ordering systems and mobile reservations for both iOS, Windows and Android.