Adidas bosses were staggered by the demand from United fans

Sales of Manchester United's new adidas jerseys broke the existing megastore record by almost 50 per cent.

The German sportswear giant's chief executive Herbert Hainer revealed the staggering detail during a conference call following an announcement of their Q2 results to the stock exchange.

Adidas signed a 10-year world record £750m deal to take over as United's kit manufacturers from Nike.

(L-R) Ashley Young, Juan Mata and Danny Blind model the new adidas strips after a world-record £750m deal

New signing Bastian Schweinsteiger (centre) also helped unveil the new adidas number for the Red Devils

Daley Blind impales glass wearing the new Manchester United home strip which has proved popular

They launched the club's new home kit on August 1 and the contract would appear to be paying dividends already - with Hainer admitting bosses were staggered by demand.

'Last Saturday we reunited with Manchester United, one of the most popular and successful football teams in the world, and unveiled their new home jersey,' he said.

'The initial response has really blown us away as it has exceeded all expectations in both the club's and our own brand channels.

'The Old Trafford Megastore saw a record demand for a non-match day, almost 50% up on the previous record.'

Adidas are supplying Manchester United's strips for the first time in the Premier League era

The new Manchester United kit was launched last Saturday and sales have been up almost 50 per cent

Hainer added that online orders were up four times on the previous record.

'The Man U e-com channels formed United Direct, so equally high demand, 4 times up on the previous record kit launch,' he revealed.

A delighted Hainer hailed the 'unprecedented demand' and added that adidas's wholesale partners had 'experienced the biggest-ever launch day on Saturday'.

'This success confirms again that Man United is not just a football club,' he added.

'With more than 650 million fans globally, it is, without doubt, one of the world's most supported sports symbols. This special club has not only a rich history, but also a reputation for success and the unexpected.'

Adidas are expected to reveal United's two away kits on August 11.