Story highlights The inability to grow a thick beard has some men turning to surgery

A transplant can run up to $10,000 for a full beard

One man says it's the best money he's ever spent

Take a look at Hollywood's leading men, the White House press secretary and the hipsters strolling through Brooklyn. It's obvious beards are in, and the inability to grow thick warm fuzz can leave some men feeling left out in the cold.

At least, that's how it would seem from the reported uptick in facial hair transplants.

"Whether they're filling in a few gaps or doing a complete beard construction, New York City doctors who specialize in the procedure said they're seeing a growing number of men paying as much as $7,000 to pump up their beards," wrote Serena Solomon, who first reported on the trend on the neighborhood news site DNAinfo New York

But fear not, face-bald hipster men -- you don't have to live in the Big Apple to be able to sport a big beard.

In Portland, Oregon -- host of the 2014 World Beard and Moustache Championship -- Dr. Steven Gabel can help you get the right mustache to savor sips of craft beer and artisan coffee.

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"In the Northwest here, there are a lot of men with facial hair, and they like to show it," he said.

Gabel says his business in facial hair transplants has increased a lot over the years. People he performs transplants on usually have a beard already, he says, but have patches and want it filled out.

That's not always the case, though.

"I saw a guy yesterday who really had no hair on his face. I did the first transplant on him about a year ago, and it is looking good," Gabel said.

Gabel pointed out that it isn't just hipsters looking to bolster their beards. "I get coat-and-tie types too. It's all walks of life."

So how does it work?

"It is a very meticulous procedure," Gabel explained. The doctor and his technicians remove hair strands with the follicles intact from another part of the body -- usually the bottom of the back of the head. It's moved to where it is wanted on the face. Then the doctor makes a small hole in the face with a 0.8-mm blade and inserts each hair into place.

"The hard part is the angle," Gabel said. "You have to go with the natural angle. You don't want to put it in sticking straight out."

Once it is all done, and the follicles are in place and the patient's face has healed, the hair will grow in like a natural beard. You can even shave it -- though why would you want to?

The procedure takes an entire day, and can run up to $10,000 for a full beard, Gabel said. Though there are risks just as in any surgical procedure, it is relatively safe.

"The most common thing that patients experience afterwards will be some temporary redness and itching to the area," Gabel said. "Some people say it is more intense than others, and it is usually short-lived."

Dr. Bernard Arocha recently opened an office in Austin, Texas, home of South by Southwest , an annual festival of music, film and interactive conferences. Facial hair is a small part of his business, which specializes in hair restoration, but he said he has definitely seen a beard boom in recent times.

"Procedures for mustaches, sideburns and beards have been in increased demand over the past year or two," he said. "It's more in vogue, stylish."

In the city that boasts the slogan "Keep Austin Weird," Arocha confirms his clientele is mostly young hipster types.

"That's the demographic -- 20-, 30-somethings, bohemian, artists, musicians," he said.

James, who asked us to only use his first name for privacy reasons, had a full beard transplant done by Arocha. The 33-year-old already had something of a beard but wanted more.

"It was like beard steroids, basically," he said.

According to James, the procedure was painless. He called it some of the best money he has ever spent.

"It's thick enough now I actually get compliments on it," he said. "Beards are flat-out awesome!"

In Nashville, aka "Music City," Dr. Michael Ramsey performs facial hair transplants with PAI Medical Group

"I would say the number of calls of people interested in beards is up fivefold," he said.

Ramsey credits the sudden popularity of facial hair transplants to different cultures emerging in Nashville. On the one hand are the large unkempt beards modeled on the TV show "Duck Dynasty," he says; on the other are the more stylized hipster beards.

"Nashville is a creative city, and there are relaxed styles and attitudes toward facial hair at work and in the office," Ramsey said.

You don't have to be stateside to get help with your face-mane. If you're across the pond, as they say, hanging out in Manchester, England, you'll find Dr. Bessam Farjo, founder of the Farjo Hair Institute

"A full beard is very much a statement look, and it goes in and out of fashion," says Farjo, who first developed and performed the procedure almost 20 years ago on a patient who had suffered from burns and wished to cover his scars.

The procedure is still predominantly used to treat men who have scarring for one reason or another, he said, but more and more clients simply wish to improve the density and coverage of their facial hair, purely for cosmetic reasons.

"The majority of men are looking to create a designer stubble look which seems incredibly popular nowadays," Farjo said. "That being said, all it takes is for one recognized face to show off a new look for men to start considering their own facial hair."