The UK broadcast regulator has rejected an official complaint from the Labour party that the Sky News on-air branding referring to "The Brexit Election" gave an "unfair weight" to Boris Johnson's political agenda.

Along with the country's other TV and radio broadcasters, Sky News must follow strict impartiality rules enforced by the independent regulator Ofcom.

Since the start of the election, Sky News has been running on-air straplines and promos referring to the current election as the "Brexit Election", seemingly because the future of Brexit remains uncertain.

According to a decision published on Tuesday afternoon, Ofcom said the Labour party had lodged a complaint about the Sky News Brexit branding because it apparently gave “undue and unfair weight to the Conservative Party’s political agenda”.

But Ofcom rejected the complaint, with the regulator outlining how Sky News was within its rights, according to "freedom of expression", to use the phrase.