Bernie Rubin, the founder of Bernie & Phyl’s chain of furniture stores, has died from coronavirus-related complications.Rubin was 82. Rubin started the furniture store with his wife Phyllis in 1983, expanding to nine stores in Massachusetts, Rhode Island and New Hampshire. In 1983, Rubin opened the first Bernie & Phyl’s store in Quincy before relocating to a former shoe factory in Weymouth.Rubin and his wife starred in the chain's commercials for over two decades with its familiar “Quality, Comfort and Price (That’s Nice!)” jingle. TRubin is survived by Phyllis and his children Larry, Michelle and Rob.

Bernie Rubin, the founder of Bernie & Phyl’s chain of furniture stores, has died from coronavirus-related complications.

Rubin was 82.


Rubin started the furniture store with his wife Phyllis in 1983, expanding to nine stores in Massachusetts, Rhode Island and New Hampshire.

In 1983, Rubin opened the first Bernie & Phyl’s store in Quincy before relocating to a former shoe factory in Weymouth.

Rubin and his wife starred in the chain's commercials for over two decades with its familiar “Quality, Comfort and Price (That’s Nice!)” jingle. T

Rubin is survived by Phyllis and his children Larry, Michelle and Rob.