Thank you for agreeing to participate in this research study titled 'To what extent are consumers concerned about ethical fashion?' This study is being conducted by Lindsey Halliwell, a student at Manchester Metropolitan University.



The purpose of this research study is analyse how much female consumers aged 16-24 take into consideration ethical issues when shopping for clothes. The survey will take you approximately 4-5 minutes to complete and is completely anonymous. Your participation in this study is entirely voluntary and you can withdraw at any time.



Please only take part in this survey if you are a female between the ages of 16-24. Please answer all questions honestly and to the best of your ability, thank you.

1. What is your gender? * This question is required. Male

Female

2. What is your age? * This question is required. 16-18

19-21

22-24

3. What is your current occupation? Please select one or more of the options which apply to you. * This question is required. Student

Unemployed

Part-time job

Full-time job

Please state job role if applicable Please enter an 'other' value for this selection. * This question is required.

4. Ethical Fashion is an umbrella term to describe ethical fashion design, production, retail, and purchasing. It covers a range of issues such as working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare.



Based on the definition of ethical fashion above, do you agree or disagree with the following statement: I am well informed about the importance of ethical fashion

* This question is required. Strongly disagree

Somewhat disagree

Neither agree or disagree

Somewhat agree

Strongly agree

5. Are you often made aware of events regarding ethical issues in the fashion industry?



This may include reports of ethical issues such as working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare.

* This question is required. Yes

No

6. If you answered no to the previous question please select the N/A option

If you answered yes to the previous question, from the options below please select by which means you are most exposed to ethical issues within the fashion industry * This question is required. Newspapers/Magazines

Television

Social Media

In Education

N/A

Other - Write In (Required) Please enter an 'other' value for this selection.

7. On average, how much money do you spend on clothes each month? * This question is required. £0-25

£25-50

£50-100

£100-150

£150+

8. Are you aware as to whether or not the clothes you buy are ethical? Please state Yes or No and explain your reasons for this.

* This question is required.

9. Do you currently buy ethical clothing? If so please state from which stores. * This question is required. Yes

No

Not Sure

If answered yes, please state from which stores: Please enter an 'other' value for this selection.

10. Please select how much more money you are willing to pay for ethical clothing per month * This question is required. £0

£5

£10

Over £10

11. Do you agree or disagree with the following statements about ethical fashion? * This question is required. Space Cell Strongly disagree Somewhat disagree Neither agree or disagree Somewhat agree Strongly agree Affordable Affordable: Strongly disagree Affordable: Somewhat disagree Affordable: Neither agree or disagree Affordable: Somewhat agree Affordable: Strongly agree Stylish Stylish: Strongly disagree Stylish: Somewhat disagree Stylish: Neither agree or disagree Stylish: Somewhat agree Stylish: Strongly agree Accessible Accessible: Strongly disagree Accessible: Somewhat disagree Accessible: Neither agree or disagree Accessible: Somewhat agree Accessible: Strongly agree

12. Please rank these factors from 1 to 5, in order of their importance to you when shopping for clothes, 1 being most important and 5 being the least important. * This question is required. Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list. Drag items from the left-hand list into the right-hand list to order them. Quality

Fit

Ethics

Price

Style

13. From the options below, please select which type of fashion retailer you shop at most frequently. * This question is required. Luxury (e.g Armani, Versace, Chanel)

Mid-market (e.g Next, Topshop, Ted Baker)

Mass-market (e.g Primark, H&M, New Look)

14. Do you have an expectation of fashion retailers you shop at to be ethical? * This question is required. Yes

No

15. Would media reports of unethical behaviour conducted by your preferred fashion retailer stop you from purchasing from them? Please give a reason for your answer



This may include issues regarding working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare.

* This question is required. Yes

No

Maybe

16. Please give a reason for your answer to the previous question here.

* This question is required.

17. Do you trust ethical claims made by womenswear fashion retailers? Please give a reason for your answer



This may include campaigns or initiatives which claim to address ethical issues regarding working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare.

* This question is required. Yes

No

Sometimes

18. Please give a reason for your answer to the previous question here.

* This question is required.

19. Following on from the previous question, does your level of trust in ethical claims made by womenswear retailers stop you from purchasing from them? Please give a reason for your answer * This question is required. Yes

No

Sometimes