Clay Travis On ESPN's Turn to the Militant Left: When Their Business Model Began Failing, They Sought Salvation In Appealing to the Buzzfeed/Jezebel Online SJW Mafia

And you can see how that worked out.

I will add some claims made by Diversity & Comics, explaining how and why Marvel Comics decided to set its glide-path towards bankruptcy by pursuing a "phantom audience" of women, soibois, and other people who simply do not read American superhero comics and never will, no matter how many characters you gender-swap or make gay.

He notes that in the old days, people communicated about these interests on message boards. But leftwingers began seeking out moderator positions on these boards, and then would only permit their leftwing friends to become moderators.

Once they were in control of moderation, they began purging every single non-leftwing non-SJW commenter from their sites. Or at least the ones who didn't learn to be Silent. The ones who had learned to be Silent and accepted the leash of their leftist masters, well, they could stay. As long as they stayed Silent.

Now, why does such a minor thing as comic book message board moderation matters? Well, because at the same time, Social Justice Warriors within the company -- hired to appease Social Justice Warrior agitators at Buzzfeed, Jezebel, the Mary Sue, etc. -- began agitating to take the company full SJW.

When Marvel started experiencing poor sales, the Social Justice Warriors claimed that turning white characters black, male characters female, and straight characters gay, while filling every story with loads of clumsy, blunt leftwing political messaging, would attract a New, Better, Woker audience and bring sales to new heights.



Now, back to that purge-of-non-SJWs-from-fan-message-boards: When Marvel Comics now looks for evidence about this theory, they naturally look to fan message boards for either support or refutation of the theory.

And what do they find there?

Well, now that the only people permitted to comment there at all are all SJWs, they find that the theory seems to have a lot of support behind it. Why look -- on all these comic book message boards, everyone's just ga-ga for more leftwing politics in superhero comic books!

The higher-ups at Marvel Comics don't know the secret about why these message boards are all Full-On SJW, and the SJWs within the company don't share that information with them.

So-- Marvel Comics decides, hey, we looked at "the data," and this SJW Plan sure seems viable!



Spoiler alert: It was not in fact viable.

Marvel's (and DC's, too) sales keep falling, year by year, and more and more comic book shops keep shuttering, unable to sell the dreck that these onetime titans used to sell by the literal hundreds of thousands.

Now only a couple of books sell 100,000 reliably, and most "hit" books sell around 30,000.

Many sell 8,000 to 10,000 copies a month.

The line at which comic books used to be cancelled for low sales was around 60,000 in Jim Shooter's day.

Now, you're writing a "Hit Book" if you sell half that.

One wonders if something similar happened at ESPN's various chatrooms, with hardcore SJWs driving out non-SJWs. Making it appear as if Social Justice Warrioring was the way of the future for ESPN.

Of course, sometimes they can't drive out dissenting voices, so they simply begin brigading campaigns (brigading campaigns are organized efforts to simply have many people keep saying the same thing over and over, to falsely simulate an "organic" expression of a widespread idea) to deem everyone who disagrees with them "alt-right Nazis."

So, even when a company does see some dissenting voices, there are dozens of people (running maybe hundreds of accounts) calling these people "alt-right Nazis," and who's gonna listen to an alt-right Nazi? Once you subtract out all the alt-right Nazis, it appears, once again, as if by some coordinated astroturfed magic, that once again nearly 100% of the people who count agree that Social Justice Warriorism is the golden path for success for every ailing corporation.

Meanwhile, our TruCon Betters keep telling us we have nothing to fear from the coordinated mass-purging of conservative voices from every electronic street corner.

I'll tell a story related to this tomorrow. I've wanted to tell it for a while. But I'll do it tomorrow.

By the Way: An important part of Hitler's control over German thought was the Nazi Party's takeover of all social clubs people belonged to, so they would never, ever have respite from Nazi-approved propaganda and Nazi-appointed Thought Minders.

These things may seem silly in isolation, but in combination, this is how you radically transform a country.