Who needs a caption competition when the photo speaks for itself?

Unfortunately for Halfords, one of its lorries bearing the slogan ‘we fit’ – which is supposed to relate to its fitting service for car parts – has got stuck under a bridge in south east London.

It has prompted a flurry of jokes on social media, including the inevitable: “We fit? Er, no you don’t”!

London Fire Brigade (LFB) tweeted a picture of the mishap and said: “On this occasion the 'we fit' lorry didn't quite fit under this #Beckenham bridge. Thankfully the driver is unhurt.”

On this occasion the 'we fit' lorry didn't quite fit under this #Beckenham bridge. Thankfully the driver is unhurt. pic.twitter.com/Ybi5if803T — London Fire Brigade (@LondonFire) October 6, 2014

According to LFB, the bright orange lorry was travelling close to Eden Park station in Beckenham at around 1.15pm on Monday when it became trapped under the railway bridge.

Trains running between Elmers End and Hayes have been suspended until the area is made safe.

The ‘we fit’ scheme is advertised on Halfords’ website as a service that saves time and money – unfortunately it hasn’t quite worked out that way this time.

Photo credit: London Fire Brigade/ @Kent_999s