AdEx is a decentralized ad exchange built on Ethereum blockchain and smart contracts. The AdEx platform is designed to disrupt and replace the traditional digital advertising models by providing a transparent, focused solution for advertisers to collaborate with ad publishers and reach the best potential clients.

Lead by Ivo Georgiev and Dimo Stoyanov, the team brings extensive experience in the areas of software development, cryptography and blockchain, video streaming, as well as in marketing and online advertising to the table. These combined knowledge, experience and the professional backgrounds of the founders are essential ingredients for the success of AdEx.

Blockchain technology ensures that AdEx removes the need for intermediaries and having a central authority you need to trust – through smart contracts, the complex process of choosing ads, tracking ads and facilitating bidding/payment can be described in the contract itself, while still running on the distributed Ethereum network and taking advantage of the blockchain qualities.

AdEx is a blockchain-based ad exchange aiming at disrupting the existing online advertising landscape and address its significant problems: advertising fraud, privacy and consent to receiving sponsored messages, etc.

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