Long-running late night skit show Saturday Night Live aired a skit last week delivers a cringe-worthy, but all-too-real look snapshot of the public’s increasing awareness of farm animal sentience.

The show opens with host Colin Jost sharing the story of a real pig named Pigcasso who was saved from a slaughterhouse and gained fame for her painting skills. According to CBS, her paintings sell for thousands of dollars.

To comment on the story, Jost welcomes the owners of the fictional Smorkey Farms Meat Gift Delivery Service, Vanita and Wylene Starkie (played by Kate McKinnon and Aidy Bryant), to talk about how positive stories about farm animals are hurting their business.

“All these amazing animal stories might be heart-warming for y’all, but they’re not great for us meat farmers,” says Bryant.

“That’s right. People going vegan left and right ‘cause the damn internet keeps showing people videos with titles like ‘Pig Teaches Deaf Dog to Bark,’” McKinnon opens.

“Yeah, or ‘Chicken Reminds Man What He Loves About His Wife,'” Bryant interjects.

“You see, every time a cow salutes a veteran, our stocks take a hit,” says McKinnon.