Avanturaa Choppers begins selling India’s first Street-legal Choppers

Rudra & Pravega are the first ARAI certified 2,000cc Choppers to be manufactured in India

Avanturaa Choppers, after recently receiving ARAI certification for its maiden models, has announced the opening of its first showroom in Bangalore. The Rudra and Pravega will now be available for customers to test and purchase from ‘The Driven Café’.

Both bikes have been designed by Kevin Alsop, the founder of Big Bear Choppers, USA.

“There has been a long-term trend of modifying existing bikes to look like choppers. We are the first company that is part of the automobile industry,” said Amitabh Biswas, Co-Founder & Chief Marketing Officer.

Avanturaa Choppers

A chopper is a type of custom motorcycle which emerged in California in the late 1950s and went on to become a popular trend. Some of the characteristic features of choppers are long front ends with extended forks often coupled with an increased rake angle, hardtail frames, very tall or very short handlebars, lengthened or stretched frames, and larger than stock front wheels.

The name ‘Avanturaa’ is a portmanteau word coined by the fusion of two Sanskrit words : Avnendra which means king of the earth and Tura which means speedy or swift.

“With the launch of our showroom in Bangalore, soon to be followed by other key markets, the realization of our ambition to create a Global impact from India, has begun. The growing culture of leisure-riding in India and the number of connoisseurs pioneering it, give us confidence that the market is ready for Avanturaa Choppers,” said Gaurav A. Aggarwal, CEO of Avanturaa Choppers.

“We hope to sell three to four bikes per month from this dealership. This year we are targeting sales of 35 to 40 bikes,” said Vijay Singh, Co-founder & Chief Revenue Officer. “We will have a servicing workshop here. We are also working out the modalities for doorstep service of the bike,” he added.

The company will soon open its dealership in Hyderabad, followed by one in Delhi NCR and another one by December.

Avanturaa Choppers claims to be the fifth Indian motorcycle manufacturer to be registered in the country after a period of 33 years. According to Amitabh Biswas, the last Indian motorcycle company was registered in the year 1984 (Hero Moto Corp erstwhile Hero Honda).

Due to several incremental changes, it took nearly a year and a half for Avanturaa Choppers to finally get the ARAI (Automotive Research Association of India) certification.

Avanturaa Choppers set up its 10,000sq.ft. manufacturing facility, with an investment of Rs. 20 crores at Vasai, which is around 40km from Mumbai. The facility can manufacture upto 400 bikes a year. The company currently employs 25 people and can manufacture 10 bikes a month.

All the fabrication work is done in India. The moulds, jigs and fixtures were imported by the company from the US. The bikes are 30 percent localised and the rest is imported. The chassis, fuel-tank and wheels are produced in India. The chassis itself is crafted out of 25 to 30 smaller parts. “Most of the parts are made from aluminium, mild-steel or stainless-steel. We have avoided plastics and brass. We use a self-healing lacquer for the paint-work,” said Gaurav A. Aggarwal, CEO of Avanturaa Choppers.

Sanjay Yadav, Amitabh Biswas, Gaurav A. Aggarwal, Vijay Singh launch Avanturaa Choppers’ first Showroom in Bangalore

The Rudra is priced at Rs 23,90,000 and the Pravega is priced at Rs 21,40,000 ex-showroom. There is a three month waiting period from order to delivery.

The company’s OEM partners include S&S for engines, seats from Mustang, Avon Tyres, Beringer for brakes, Kellermann and Progressive Suspension.

Both models feature a S&S V124 2025.7cc engine, which has been tuned for Indian conditions. They come with 6 piston fixed brake calipers (front & rear) from Beringer.

While the Pravega has a fuel capacity of 21 litres, the Rudra has a capacity of 17 litres. Both bikes come with a ground clearance of 150mm and seat height of 600mm. The 2720mm long Pravega weighs in at 347kg, while the 2960mm long Rudra weighs 346kg. Both bikes have a rated fuel economy of 17.5kmpl.

India’s first Dealer Principal of Avanturaa Choppers is Ashwin Jain, Founder of Driven By You Mobility LLP, who conceptualised and manages a super-car and premium motorcycle self-drive rental company, through the Driven Cafés in Hyderabad and Bangalore. “Automobiles have been at the core of our family’s business for the last 38 years and with our valuable customer base who are passionate about premium experiences in the space, Avanturaa Choppers was a natural extension of our business philosophy,” said Ashwin Jain.

Avanturaa Choppers plans to launch a new model every year.