House Minority Leader Nancy Pelosi, D-Calif., has adopted a new term for gun control, “gun violence prevention,” in hopes that the euphemism will make it easier to marshal public opinion in favor of new gun laws as well as other policies designed to prevent shootings.

“If we come out of the Newtown experience and all we do is talk about it and not have a result,” Pelosi told The New York Times, “that would be a dereliction of duty on the part of us in public office. We must find a place where we can come to agreement on this.”

The paper added that “Pelosi said Democrats are no longer talking about gun control but refer instead to what she calls gun violence prevention — an effort by Democrats and their allies to find a less politically charged term, one that suggests a broader range of approaches beyond simply gun regulation.”

Vice President Joe Biden is working on giving detail to that broad range of approaches. “It’s a complex problem that requires more than one solution,” White House Press Secretary Jay Carney said after the shooting in Connecticut. “It calls for not only re-examining our gun laws and how well we enforce them, but also for engaging mental health professionals, law enforcement officials, educators, parents and communities to find those solutions.”

The gun control push is as robust as ever, though. The New York Magazine noted that “Carney did add that Obama is ‘actively supportive’ of an assault-weapon ban, as well as closing gun-show loopholes, and “‘wants to move in the coming weeks.’”