The 100 Squats Challenge by OliveX and Lympo is offering to distribute Lympo tokens to all fitness fans who take part in their 30-day challenge. This program promises to bring together the crypto tech that will appeal to so many blockchain devotees and fitness enthusiasts who never shy away from a challenge.

The 100 Squats Challenge is a simple premise backed up by fantastic delivery. After a simple download of the iOS app 100 Squats Challenge (an Android version is not available at this time), a user can kick off a new fitness challenge, coupled with technology like never before. The app devised following an agreement by Animoca Brands’ subsidiary OliveX and Lympo will then see tokens distributed with milestones completed.

#SquatGoals

Making use of the mobile device’s camera, the Challenge is led by in-house personal fitness trainer Kat. The app doesn’t just offer instructional videos to ensure good form while performing the squats. There is also the option to see your video side-by-side with other users, allowing you to challenge your friends and win bragging rights as the reigning squat champion.

While the 100 Squats Challenge app is a nifty piece of software, it’s also one that enjoys strong backing at its creators, with Antanas Guoga, the head of Lympo’s Blockchain having personally invested in Animoca Brands’ recent capital raise. So too does the release of the app see Animoca Brands’ driving forward a strong campaign with the claim it’s produced the first ever “squat to earn cryptocurrency” challenge.

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OliveX Branching Out

While this claim will make waves in the fitness world, OliveX has form in this field. A subsidiary of Animoca Brands announced earlier this year, is already developing and publishing numerous mobile apps, including apps powered by artificial intelligence (AI). The leveraging of gamification to improve the fitness and health of users is a common theme throughout their catalog.

While blockchain and fitness fans most certainly do not come from mutually exclusive camps, undoubtedly the 100 Squats Challenge is also a greater campaign for reasons beyond the 30-day goal alone. For all the abundance of opportunity emerging tech like blockchain promises, it is amazing to witness the grand scope of possibility inherent in the technology.

A Healthy Blockchain Community

Blockchain’s future in the field of healthcare is well-represented. Developments in this field will often emphasize blockchain tech’s power in areas of medical treatment and institutions like doctor’s offices and hospitals, with not much focus at the scale of the individual consumer.

Institutional scale use-cases are by all means revolutionary but the value of blockchain is also immense regarding the maintenance of general health and wellbeing. This is another reason why the 100 Squats Challenge is so terrific. It’s not only for what it offers now but also for what it promises for the future — another representation of the transformative capacity blockchain and crypto offers to the fitness sector and fitness enthusiasts on a one-to-one level.