Join FITA – No 1 Digital Marketing Training Institute in Chennai. Call 93450 45466 for details about Digital Marketing Course in Chennai. 100% Placement!!!

In simple terms, digital marketing is the promotion of products, services, or brands via digital channels such as emails, ad displays on websites, promotions on social media sites etcetera. The prime objective is to promote brands, increase online presence, brand reputation, and increase sales using various successful digital marketing campaigns. It includes use of various service, tools and marketing strategies, which mainly relies on the internet as core promotional medium, in addition to mobile, email, electronic billboards, wireless text messaging, digital television, radio channels, etc.

Digital marketing professionals are responsible for various marketing strategies like keyword analysis, search engine optimization, content marketing, sales conversion, campaign marketing, eCommerce marketing, display advertising, performance monitoring, and using social media platforms to drive potential traffic to the business website. In this digital age, there is a huge demand for digital marketing professionals, who can run an effective marketing campaign that ensures more online presence, lead generation and sales conversion to business.

FITA offers a professional digital marketing course in Chennai to meet the industry needs. Our practical oriented digital marketing training will help students to gain industry exposure in understanding digital channels, techniques, and applications to make and run successful marketing campaigns.

Whether you are a Student or Marketer or an Entrepreneur, Digital Marketing Training in Chennai at FITA will equip you with the skills and tools required to shape your online marketing goals.

Digital Marketing Training in Chennai at FITA is designed by expert Digital Marketers, and the course is delivered by real-time Digital Marketing professionals.

Why Join FITA For Digital Marketing Training In Chennai

We are on Top Google Results for competitive Keywords like Digital Marketing Training in Chennai & other SEO related keywords. Our results speak for our digital marketing expertise

Training is provided by Digital Marketing Industry Experts

FITA has created many leading Digital Marketing Professionals in India in the past 4 years

100% Practical Training and students will be working on real-time projects

Only Digital Marketing Training Institute in Chennai where training on Advanced Digital Marketing Tools are provided

Job Placements in leading Digital Marketing companies in Chennai

Post Training Support

Smaller batches of 4-5 members to enable better learning

Flexible batches (Weekday and Weekend batches)

What will you learn in the Digital Marketing Training in Chennai at FITA?

A through understanding of Digital Marketing and its components

A thorough understanding of the SEO practices and implementation with On-page and Off-page Optimization techniques

In-depth knowledge of Lead Generations and Lead Magnets using Google SEM

Able to Design, Develop and manage multiple Google Ad campaigns

Demonstrable knowledge of the Sales and Branding

Develop the Brand Identity and boost up the Brand awareness

Holistic knowledge of the Social Media Marketing platforms such as Facebook, Twitter, Quora, Google, YouTube, LinkedIn, and Pinterest

Know-how to determine the value of the Ad campaigns using the conversion metrics and tracks

Ability to analyze, monitor and increase performance of Ad campaigns using advanced techniques

Eligibility Criteria and Prerequisites to learn Digital Marketing Course

Eligibility Criteria: Any Fresher Graduates who aspire to begin their career in the Digital Marketing field can opt for this course. However, the Digital Marketing Course is also suitable for professionals such as Sales Professionals, Traditional Marketers, Brand and Communication Managers, Entrepreneurs, and professionals who are looking for the switchover in their career.

Prerequisites: There are no prerequisites to learn the Digital Marketing Course as it is completely a different and exciting platform with a wider career scope. A minimum of High school or College Graduation is all that is required to take up the Digital Marketing Course in Chennai at FITA. Our Expert trainers provide in-depth training of the Digital Marketing concepts and techniques clearly to the students.

Benefits Of Learning Digital Marketing

The demand for Digital marketing is expected to rise high by 38 percent this year. The opportunities are open to the digital marketer in the financial sector, Real estate sector, Advertisement Agency, FMCG Company, FDI, IT Services Companies, Ecommerce Companies and many online business units. Join the Digital Marketing Course in Chennai to become an expert analyst in the digital marketing domain.

The economic rule applicable to any product or service is that the thing is valued as per the demand. If the opportunities are high for a digital marketer then ultimately the salary package will be high. So, learning digital marketing will increase your monetary benefit.

The freelancing option or starting up an own digital marketing business with the subject knowledge that a candidate acquires opens self employment opportunities. Work with passion and work with freedom is what the demand of the young learners in a Gig economy. Digital Marketing Training in Chennai is the best training to have a bright future with constant practice. Digital marketing will boost the analysis skills and enhance the creativity to use the different strategies for the digital marketing field.

The overseas opportunity for the digital marketers is huge as the online businesses are booming to the top in the foreign countries. There is demand in countries like the USA, German, the UK, Australia, and Singapore for the digital marketer with a good salary package.

EMail Marketing

Marketing is the prime factor that influences people in deciding whether to use any product or not. As they are the significant game changers, it is highly necessary to dish out the display of product in the best way possible that can be done only through various marketing processes.

The strategy of marketing is omnipresent not just now but from the age-old days. As this makes any product or business reach to a wider crowd at a single go. The reach is what decides the success and failure of any product in the market. There may be numerous companies dishing out the same product and getting top of them is literally a very critical process. For further information related to Email Marketing, join our Digital Marketing Course in Chennai.

The Average profit from email marketing is $44.25 on the dollar. More than 85 percent of the viewers prefer to leave the email address after learning the information about an ebook. Digital Marketing Training in Chennai educates the students with the required knowledge to analyze digital marketing.

Email is the first thing that strikes our mind when it is to be marketed on a digital platform. Even though many of us consider this as a very older practice, it has proved itself by acquiring the top place in the list of top 10 marketing strategies prevailing around the globe for the year 2019. Thus, there is no harm in adopting this best practice for evolving your stability in the market.

We give importance to this method more than any other latest approach. This is due to its wide usage amidst the user of email that has not been decreased irrespective of the presence of various other platforms.

As it is indeed necessary not to miss any of the strategy in digital marketing, your establishment amidst the other competitors. There may be numerous marketing approaches; however, Email Marketing is also equally important. So, let us begin with the steps to make your Email marketing more effective one:

Prior permission

Prior to anything to be done in a digitalized manner, it is necessary to get the concerned person’s permission. As sending email may be a mere thing for us as marketers but for a customer, you are entering their personal space. When running a business it is necessary to be concerned about the customer’s privacy as well.

At times, they will not prefer getting frequent email from certain businesses, so they must be able to get rid of the sender, which shows the narrow difference between spam and cold email. This may be in-depth explained in our Digital Marketing Training in Chennai.

Consistent updates

Our way of approaching the customers must be customized as per the customer’s thought. There may be people who aspire to get updates on a daily basis, for them it must be consistent. Contrarily, there are few customers who may show interest in our products but will not be interested to get daily updates . It is better to send the email weekly or monthly.

Pitching of product

Email is sent for the profit of any business. Hence, it is very crucial to decide when to pitch in the marketing objective in order to make it a success. As all of a sudden you cannot just go and send email related to the product, so the customer’ interest towards the product must be made clear priorly.

Moreover, if the customer is not interested in your business then it may end up getting a negative opinion over your business that may affect you in future.

Content within the Email

Firstly, the matter must be related to your product in a manner that creates eagerness for the customer to get the additional information and make sure that your very first email consists of the gist of your business. This will be helpful for you to guess the amount of interest they show and will make you decide the content to be included in the upcoming emails.

The contents must be catchy and at the same time knowledgeable, so that customers do not want to miss it at any cost. It is necessary to mark your recognition in the hearts of the customer. Hence, ensure you send at least one email on a weekly or monthly basis.

Auto responder

Initially, it is easy for you to respond to the overall emails you receive on a day-to-day basis. However, it is a matter of concern if the number of subscribers keeps on increasing. Thus, you may take help of automated tools in order to respond to the email.

In this case, Auto-responders will aid you to accomplish the task. As you just need to schedule the email in advance and it will be sent as per the plan in an automatic format. For gaining further knowledge, enroll yourself into FITA, the best Digital Marketing Training in Chennai.

Content Marketing

Content marketing is nothing new in business, in the past we used to market our product by sending templates and brochures, which included the information related to the product or business. Now, due to the immense demand of displaying the product on digital platforms, content marketing has been renovated and brought into the picture.

Marketing cannot be thought of without valuable content in the website. As this must be relevant at the same time, it must also be interesting for the users. The popular search engines reward the business that dishes out the most relevant and significant content to the market.

With respect to business benefits comes first as if there is no gain from any specific point, we, as a client will not adopt it in the further projects. Therefore, content is beneficial and that is the prime reason for it having a great place in the Best Digital Marketing Course in Chennai. The prime factors for concentrating more on content are:

Increase in sales

Cost saver

Excellent customers

Content marketing comes next to Email marketing in the field of Digital Marketing. As of now, there are numerous websites available in the market in every field. Thus, it requires immense consistency of posting something in your website in order to mark your presence in the industry. The best Digital Marketing course in Chennai is preferred over many other technical courses due to its huge demand.

This is not related to just pitching your product at people rather making them analyze products used by them and progress towards a better option that is accessible. For readers who get immense in reading new stuff related to a variety of things on the Internet, this will be satisfying along with them to increase your visibility.

Just posting content will not be helpful; it should be unique as well, which in turn will make the users read them and show interest in your business. Thus, making your existence reach too many people. Moreover, posting of blogs and content related to your product must be consistent in order to make your presence stable. Joining Digital Marketing Course in Chennai will be of great scope for you.

Blogs are considered a usual way of pitching in various businesses. Moreover, it builds constant belief over your product and business among the users. As it is not only about investing over you but also you provide information related to the various companies that are into the market for the same product making it easy for the user to compare and decide their choice.

If you make use of images and small video clips into your content, this will definitely add the reach to your website. Moreover, this will in turn make your business reach a new height.

When comparing the revenues of blogging and non-blogging firms the blogging firms generated 67 percent more leads. To think wide and to acquire the potential customer learning digital marketing from Digital Marketing Training in Chennai are very helpful. The Training provides in-sight into the latest trends followed in digital marketing.

63 percent of the buyers rely on blogs before taking a decision about buying the product or taking up the service.

Images attract 94 percent of page views and videos attract 267 percent more links than usual posts.

78 percent of CMO’s believe that content marketing is the future of the business and the top ten pages in Google have 2000 words.

If there are more than 10 to 18-word titles then the posts receive more like in the social media.

Social Media Marketing

Social media is more becoming a part of our life. Hence, anything on this platform will reach the wider audience in no time. Thus, making it a simple process of getting the great amount of reach. People are peeping into their smartphones every now and then. The primary reason may be the reach of everything around the globe to them is now through the phones they carry, which they carry almost everywhere. Still the reason for constant update check in mobile is due to the huge revolution of social media in their lives.

Therefore, we need to search the various options that can be used for promoting our product in a short span of time.

47 percent of the Americans use Facebook for online shopping. Facebook has a good influence on the purchases. Digital Marketing Training in Chennai conducts the classes with expert trainers and the training is helpful to clear the interview with the top companies.

The long posts with more than 1,500 words are linked to Facebook and twitter for more likes. The long posts receive 68.1 percent of the tweets and 22.6 percent of Facebook likes.

77 percent of the buyers like to buy the products where the CEO’s use the social media and the Facebook page of the product helps to share and receive comments regarding the company products and services. There are so many Digital Marketing Training Institutes in Chennai with hi-tech facilities and project-oriented training.

Social media marketing aids for the branding and for generating more traffic to the website. The Facebook interaction is 30% higher on Sundays than other days of the week. The high traffic time is used by the commercial people to promote their products.

Video Marketing

Video marketing increases 86 percent of conversion.

After the 90 seconds, 58 percent of the people stop watching the video and switch to the other view.

As per the latest report, 80 percent of viewers watch the video and 20 percent of visitors read the text.

Mobile Marketing

The mobile traffic is 125 percent whereas the desktop traffic is 12 percent. Join the Best Digital Marketing Course in Chennai to gain the knowledge in digital marketing.

74 percent of the mobile users search the internet before doing the shopping.

Different channels in digital marketing are efficiently used to generate huge leads and improve the conversions in the companies. Information and application of information are very important to promote the product and reach the end customer on their doorstep.

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