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"And anger leads to hate, and hate leads to leaving flaming bags of dog poop at game execs' front doors."

This prompted Hasbro to respond that they excluded Rey to keep from "revealing a key plot line" -- that is, that Rey joins the good guys and fights the bad guy. How could you possibly think Rey wasn't going to be the hero of The Force Awakens? That response made it feel more sexist, if anything. What did they expect, for Rey to leave halfway through the movie to attend galactic secretarial school? A woman being the hero is not a fucking twist.

The online campaign seemingly worked. Hasbro announced that they would "add the new Rey figure" in 2016, and all seemed to be right in the world of space board games -- except that they never did that in the U.S. Apparently, Hasbro did make a Rey game piece, but only sold games with it overseas. People in the U.S. could only get Rey if they phoned up and ordered the piece to be specially shipped. Why? "Insufficient interest," according to the company which spent a month dealing with angry Tweets and bad press.

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Of course, this kicked up a whole new wave of internet anger, with even J.J. Abrams chiming in about Hasbro's boner move. After again getting crap for this, Hasbro finally agreed to actually put Rey in the game this summer. Third try's the charm?