GRAND RAPIDS, MI – Thank you for your service.

That’s the message from Founders Brewing Company, which launched a “Thank You” campaign on Wednesday to recognize everyone on the front lines of Michigan’s fight against COVID-19.

In honor of all the essential workers helping to fight the current health crisis, the Grand Rapids-based brewery is changing its outdoor billboards to thank their community.

Starting this week, Founders will redirect all their existing branded billboard media to salute Michigan’s essential workers, including healthcare, delivery personnel and grocery store employees.

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“Our Michigan community has come together in an unprecedented way to protect our families and way of life,” said Dave Engbers, Co-founder and President. “We wanted to express our thanks in a very public way for the healthcare and other essential workers who are risking everything to make us better.”

As an additional thank you, the Founders Grand Rapids taproom is offering a 20% discount on packaged beer and curbside pick-up to all essential workers.

As of March 31, Michigan has 7,615 reported cases of COVID-19 with 259 deaths.

The private sector has been doing its part to help, with state and national companies offering discounts and giveaways to workers in the heat of the battle.

MLive’s complete coverage of the coronavirus outbreak in Michigan can be seen here.