EA has some exciting new IP in the works for both consoles and the PC. At E3 this year, both Dead Space and Mirror's Edge had the show talking. At EA's press conference, we were able to watch a new trailer for Dead Space, called "Lullaby." The trailer was pretty dark, and we were warned to close our eyes if we were under the age of 17.

We then got an e-mail saying that the game trailer wasn't going to be shown in the US. "This is called the Lullaby Trailer, and is banned here in the US (well not banned, but wasn't approved) by the ESRB because well, it's pretty gory. EU was allowed to have it and Gametrailers posted it up," EA told us. Go give it a watch, it's a pretty brutal trailer.

Was it really so bad the ESRB had to put a stop to it? The ratings group didn't have any problems with the James Wan-directed "Loved Ones" trailer, which is also up on Gametrailers, and that wasn't exactly bloodless. James Wan, for those who aren't horror fans, is the writer and director behind the torture-porn Saw films.

Dead Space looks great, and I'll actually be flying out to San Francisco in early August in order to take a closer look. For now, enjoy the trailers, and marvel at the idea of bloody teasers being unapproved.