RAPID CITY, S.D. - The NFL has announced the St. Louis Rams' pending move back to Los Angeles, but the domain name that carries the team name for the Rams' former and future home base resides in South Dakota's Black Hills.

Rapid City used car salesman Brian Busch tells the Argus Leader newspaper that he bought the www.losangelesrams.com domain name in 1997, two years after the team packed up and moved to St. Louis.

He grew up rooting for the Rams, and thought he might build a fan site, but never did.

The domain name, which is structured like some domain names for other NFL teams, has suddenly become more valuable with the league's owners voting Tuesday to allow the Rams to relocate to suburban Los Angeles.