Talking with Kim and the rest of the team, we wanted to know more about the types of projects they were working on and what the flow of a project was from start to finish. There are two key elements to Labs’ process called Discovery and Framing.

Discovery is where the Labs’ team collaborates with the client team to determine what problem it is they’re trying to solve. This stage involves open-ended research, workshops, interviews and any exploration needed to discover what the problem is.

Framing is establishing how to solve the problem. During this stage, the team is focused on researching and validating their ideas.