Remember that little snippet about the PlayStation Store getting a “new look”? It’s here, if you want to refresh your memory. Well, it was all (naturally) true, and at a special press reveal this morning in London – Sony are currently showing it off to us.

Many PlayStation owners have (rightly) voiced their opinions on the current PSN Store – it’s a little confusing, it’s hard to find what you’re looking for and it’s generally quite slow, with some icons and sections failing to load completely.

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The new store, which is apparently coming very soon (there’s PSN maintenance on Monday, which might be pertinent…) takes lots of comments and feedback on board, and aims to create a massively improved experience for everyone.

We’ll have a full report on the new Store shortly, complete with interviews with key executives responsible for the changes and hopefully some answers to the questions we’ve all been asking for some time now. Stay tuned to TheSixthAxis today for all the news first hand.