Screen Shot: SWUNE

City Based: Phoenix, AZ

What inspired the brand name?

Get asked this a lot. To be honest, I just came up with a name and it stuck. Wanted something simple and memorable, and it turned out to be SWUNE. Still developing the meaning through what product we put out.

At what moment did you realize you wanted to start a brand?

The name was originally for a blog that focused on tech, design, and clothing but I became more interested in the clothing aspect and turned it into its own brand. Haven’t looked back since.

What helps you get over creative blocks?

I work on different projects in order to overcome creative blocks, ill try to make music, video, or take photos. Another thing that works is to put headphones on and take a walk. Just step away from what you are stuck on. Good quote - "People often think that they need motivation to continue to make things or make progress. In reality, discipline is what creates motivation"

What is the biggest mistake you have made?

We didn’t even have the product in hand before we launched our first drop online. The print shop we worked with was extremely overpriced and the quality of the product was not up to par. Make sure to order samples BEFORE releasing!

What is the biggest success you have had?

Haven’t had too many huge successes, its been a steady grind running this brand. One of my favorite moments had to be our first big photoshoot for our Spiral Tees back in September. Pics came out great and lots of cool people came through.