In this Dec. 31, 2015, photo, tourists tour the Hobbit movie set near Matamata, New Zealand. In New Zealand there are twice as many cows as people, but it's the hobbits that are really making hay. According to figures released Oct. 26, 2016, tourism has overtaken dairy as the nation's top earner of overseas dollars. And tourism officials say the success of the fantasy movie trilogy "The Hobbit" has helped. (Mark Baker / AP)