The claims before the match were that half a billion, even one billion might be watching. There are lies, damn lies, and viewing claims for worldwide TV audiences, but whatever it was, you can bet that the number of viewers for India v Pakistan on Sunday was a lot. And you can further bet that the numbers dropped sharpish once Virat Kohli edged that ball to point. Indians may declare an ardent love for cricket, but stadium footfall and viewing numbers suggest that what they really love is watching certain Indian batsmen carry all before them. Most days, they get their wish.

Regardless, sport on television does not come bigger than this and, no question, this was a major worldwide event.

Prior to Sunday’s match, the ICC was estimating 360-odd million viewers.