A new Army recruitment campaign seeks to target gamers and millennials stuck in 'boring jobs'. In the new series of adverts the Army hopes to show how current 16 to 25-year-olds may already have many of the attributes needed in the modern military, but either dismiss them as irrelevant or see them as embarrassing.

The new recruitment advertising campaign, titled ‘Your Army Needs You’, launches on January 3 with a series of adverts on TV and the internet as well as billboard posters.

The three adverts tell the stories of individuals whose perceived weaknesses are seen as strengths by the Army.

Potential recruits are shown at home or work, with others calling out their stereotypes, before the scene changes to depict them in the Army performing roles where their potential is recognised.

The Army hopes to show it can see potential beyond the stereotypes of millennials and Generation Z - those born from the 1980s to the mid-2000s.