“ICOs are still pretty new and it’s quite uncertain the impact it is going to have on the world economy in the long run.” — Forbes writes. Those words sound more and more like a simple fear and unwillingness to acknowledge the coming future. But it is already clear that tokenization will completely change the global economy. A few days ago, Amazon, the thunderstorm of retailers, the world’s fourth largest company and trendsetter of today’s economy, registered the domain amazonethereum.com, amazoncryptocurrency.com and amazoncryptocurrencies.com. Do you still think that Tokens are just for startups?

The emergence of tokens allows a huge number of new assets to enter the economy, just like the invention of electronic stock exchanges and the creation of coins a long time ago. This is comparable to the evolution from barter to commodity-money exchange — now you can sell, buy and, consequently, earn on the assets that were previously outside of the economy.

Companies like Amazon became market leaders because of their advanced technologies. When experts were still skeptical and claimed that “nothing compares to buying clothes in a real store,” Amazon believed in the power of the Internet and it drove the dinosaurs out of the industry.

Now, future leaders have figured out the differences between BitCoin and Ether. And businesses that do not want to be pushed out by new technologies should embrace all innovative solutions as soon as possible. Tokenization is a combination of all the latest technical decisions: BANKEX Proof-of-Asset Protocol utilizes the technology of the Internet of things, blockchain and smart contracts.

Amazon, being the master of innovations, sets an example for other companies. The key message is very clear: tokenization is an understandable and secure way to make businesses more efficient. According to the analysts of Amazon, more and more enterprises will start using the tools of asset digitization, such as the BANKEX Proof-of-Asset Protocol.

In economics, there is a generally recognized concept called network effect. It is a phenomenon whereby a good or service becomes more popular, individuals or companies who refuse to use it, will lose profit. Take Twitter and Facebook for example, today businesses wouldn’t turn away from social networks, on which the imagine of a company can be built. Consumers may immediately raise suspicion if a company doesn’t have its own account on social media.

Each new member of the network, especially as large as Amazon, will attract many new members. And each new member will attract more participants — thereby a virtuous cycle starts. We consider tokenization as a “network” of a new economy: today it is impossible to avoid using credit cards. In a few years, avoiding digital assets would not be possible, neither. Turning away from working with tokens for a company today means it will face the risks of being left behind in modern economy in a few years.

Abandoning digitization of assets — is like believing the superiority of manual labour over machinery during the industrial revolution. It is connected with the bias of the human mind, which refuses to accept big changes and convinces the person to stay in the comfort zone. But, notoriously, the human factor usually harms the business. In the end, the synergistic effect of blockchain and artificial intelligence is being increasingly called the engine of the third industrial revolution.

BANKEX, a company on the list of six most anticipated ICO 2017 ranked by The Entrepreneur magazine, which is not only innovative, for a long time, able to foresee the emergence of Amazon-level giants in the market.

Amazon took the first step towards tokenization, showing other companies that soon all assets will be digitized. Many will follow the Internet giant and, thus, there will be more participants in tokenization.

Today, you and I can witness the development of a new cycle that makes our economy not only industrial, electronic, monetary, but also digital. History teaches us that those who tried to avoid being included in the transitional development was left behind, those who preferred barter to money, who did not believe in electronic money — do not play any role in the market now. Modern business must learn from history and embrace technological progress.