The apparent killing of Abu Mohammed al-Adnani, leading propagandist and senior operational leader of Isis in an airstrike, is the latest serious blow to the Jihadi movement.

Once Isis boasted of its swift victories against superior forces in Iraq and Syria in 2014 as a sign of divine assistance, but since the summer of 2015 it has suffered nothing but defeats on the ground and the deaths of senior leaders.

At the moment of Isis’s greatest and most astonishing success,when it seized the northern city of Mosul two years ago, Adnani said that “enemies and supporters alike are flabbergasted” by its triumphs. He called on Isis fighters to press forward and not become arrogant and over-confident. “Be warned and do not fall prey to your vanities and egos,” he said. “Do not let your egos fall prey to your recent military gains such as the Humvees, helicopters, rifles and military equipment.”

Adnani would have been wise to take his own advice. For a short time Isis was a ferociously successful army that emerged from nowhere to conquer an area the size of Great Britain in western Iraq and eastern Syria. The fact that both the US and Russia claimed that they killed him on Tuesday night and that he died while overseeing Isis resistance to Turkish and Kurdish attacks underlines the number of enemies Isis managed to make during its brief period of triumph. It effectively declared war against the entire world in the name of its messianic creed and is now paying a price for its unrestrained belligerence.

It captured Ramadi in Iraq and Palmyra in Syria in May 2015, but since then it has been in retreat. It has lost both cities and these days holds few urban centres aside from Mosul and Raqqa. Where its men have stood and fought they suffered devastating losses. The obvious strategy was to revert to guerrilla warfare, but Isis has been unable hitherto to make successful counter-attacks.

Adnani himself put a brave face on these defeats, saying: “Do you think, O America, that victory is by killing one leader or another?” He recalled that the US success in killing Abu Musab al-Zarqawi, the founder of al-Qaeda in Iraq, in 2006 and Osama bin Laden in 2011, had not ended the movements they led. Adnani down played the loss of cities and territory, asking: “were we defeated when we lost the cities in Iraq and were in the desert [between about 2007 until 2012] without any city or land?“

This time round the situation is worse for Isis because it is encircled by enemies who claim they are closing in for the kill. But the very number and diversity of Isis’s enemies have never been entirely to the disadvantage of the self-declared Caliphate, because they hate and suspect each other as much as they do Isis. This is particularly true of Turkey and the Syrian Kurds, both of whom are committed to battling Isis, but these days reserve their bitterest venom for each other. In the last few days, the US has desperately been trying to arrange a ceasefire between the two, but Ankara says there can be no agreement with Syrian Kurdish “terrorists”.

The Americans had supposed that Isis would fight for Jarabulus on the Syrian-Turkish border which stands at the east end of the 60-mile stretch of territory which was Isis’s last exit and entry point to the outside world. Isis fighters had suffered a thousand dead fighting for Manbij, another town on the same supply route, which the Kurdish led Syrian Democratic Forces (SDF) had besieged for weeks.

But instead Isis fighters evacuated Jarabulus without fighting to allow Turkish-backed Syrian rebels to capture it and may well have been pre-informed about what was going to happen. Probably Isis leaders thought that there was no point in suffering heavy losses in a battle that they were bound to lose. They may also have calculated that it was to the advantage of Isis to let Turks and Kurds confront each other rather than the Jihadis. It will be difficult now for the Syrian Kurds, who have built a quasi-state in north east Syria, to continue the highly successful alliance between their ground troops and US airpower directed against Isis.

Abu Muhammad al-Adnani appearing in a propaganda video uploaded on YouTube on July 2012 (AFP/Getty Images)

This US-Kurdish air-ground cooperation has been devastatingly successful in Syria since Isis lost the four-and-a-half month long battle for the Kurdish city of Kobani which ended in early 2015. This may have made the Kurds over-confident in their own military prowess and the likelihood of continued American backing. The great swathe of territory they have taken east of the Euphrates is particularly vulnerable to Turkish attack because much of its population is in cities just across the frontier. The problem for the Turks is that their present foray does not eliminate their central problem that there is now a de facto Kurdish state in Syria and only an all-out ear can eliminate it. This poses a great difficulty for the US which will have to decide if it is going to stand by its Kurdish ally in the face of a Turkish onslaught.

In pictures: The rise of Isis Show all 74 1 /74 In pictures: The rise of Isis In pictures: The rise of Isis Isis fighters Fighters of the Islamic State wave the group's flag from a damaged display of a government fighter jet following the battle for the Tabqa air base, in Raqqa, Syria AP In pictures: The rise of Isis Isis fighters Fighters from Islamic State group sit on their tank during a parade in Raqqa, Syria AP In pictures: The rise of Isis Isis fighters Fighters from the Islamic State group pray at the Tabqa air base after capturing it from the Syrian government in Raqqa, Syria AP In pictures: The rise of Isis Isis fighters Fighters from extremist Islamic State group parade in Raqqa, Syria AP In pictures: The rise of Isis Isis kidnapping A video uploaded to social networks shows men in underwear being marched barefoot along a desert road before being allegedly executed by Isis Getty Images In pictures: The rise of Isis Isis kidnapping Haruna Yukawa after his capture by Isis In pictures: The rise of Isis Isis kidnapping Khalinda Sharaf Ajour, a Yazidi, says two of her daughters were captured by Isis militants Washington Post In pictures: The rise of Isis Isis fighters Spokesperson for Isis Vice News via Youtube In pictures: The rise of Isis A pro-Isis leaflet A pro-Isis leaflet handed out on Oxford Street In London Ghaffar Hussain In pictures: The rise of Isis Isis fighters Isis Jihadists burn their passports In pictures: The rise of Isis Isis controls Syrian Aid A man collecting aid administered by Isis in Syria In pictures: The rise of Isis Isis controls Syrian Aid A woman collecting aid administered by Isis in Syria In pictures: The rise of Isis Isis controls Syrian Aid Local civilians queue for aid administered by Isis. Since it declared a caliphate the group has increasingly been delivering services such as healthcare, and distributing aid and free fuel In pictures: The rise of Isis Iraq crisis Iraqi security forces detain men suspected of being militants of the Isis group in Diyala province In pictures: The rise of Isis Iraq crisis Mourners carry the coffin of a Shi'ite volunteer from the brigades of peace, who joined the Iraqi army and was killed during clashes with militants of the Isis group in Samarra, during his funeral in Najaf In pictures: The rise of Isis Iraqi refugees An Iraqi Shiite Turkmen family fleeing the violence in the Iraqi city of Tal Afar, west of Mosul, arrives at a refugee camp on the outskirts of Arbil, in Iraq's Kurdistan region In pictures: The rise of Isis Isis leader Abu Bakr al-Baghdadi A photograph made from a video by the jihadist affiliated group Furqan Media via their twitter account allegedly showing Isis leader Abu Bakr al-Baghdadi delivering a sermon during Friday prayers at a mosque in Mosul. Abu Bakr al-Baghdadi declared an Islamist caliphate in the territory under the group's control in Iraq and Syria In pictures: The rise of Isis Islamic extremists destroying mosques in Iraq Shiite's Al-Qubba Husseiniya mosque explodes in Mosul In pictures: The rise of Isis Islamic extremists destroying mosques in Iraq Smoke and debris go up in the air as Shiite's Al-Qubba Husseiniya mosque explodes in Mosul. Images posted online show that Islamic extremists have destroyed at least 10 ancient shrines and Shiite mosques in territory - the city of Mosul and the town of Tal Afar - they have seized in northern Iraq in recent weeks In pictures: The rise of Isis Islamic extremists destroying mosques in Iraq A bulldozer destroys Sunni's Ahmed al-Rifai shrine and tomb in Mahlabiya district outside of Tal Afar In pictures: The rise of Isis Iraq crisis Iraqi security forces celebrate after clashes with followers of Shiite cleric Mahmoud al-Sarkhi, in front of his home in the Shiite holy city of Karbala, 50 miles (80 kilometers) south of Baghdad In pictures: The rise of Isis Iraq crisis Iraqi security forces arrest a follower of Shiite cleric Mahmoud al-Sarkhi after clashes with his followers in the Shiite holy city of Karbala, 50 miles (80 kilometers) south of Baghdad In pictures: The rise of Isis Iraq crisis Iraqi security forces arrest a follower of Shiite cleric Mahmoud al-Sarkhi at his home after clashes with his followers in the Shiite holy city of Karbala, 50 miles (80 kilometers) south of Baghdad In pictures: The rise of Isis Iraq crisis Iraqi security forces arrest a follower of Shiite cleric Mahmoud al-Sarkhi after clashes with his followers in the Shiite holy city of Karbala, 50 miles (80 kilometers) south of Baghdad In pictures: The rise of Isis Iraq crisis A vehicle burns in front of a home of a follower of Shiite cleric Mahmoud al-Sarkhi after clashes with his followers in the Shiite holy city of Karbala, 50 miles (80 kilometers) south of Baghdad In pictures: The rise of Isis Iraqi refugees An Iraqi woman holds her exhausted son as over 1000 Iraqis who have fled fighting in and around the city of Mosul and Tal Afar wait at a Kurdish checkpoint in the hopes of entering a temporary displacement camp in Khazair In pictures: The rise of Isis Iraqi refugees Displaced Iraqi women hold pots as they queue to receive food during the first day of the Islamic holy month of Ramadan, at an encampment for displaced Iraqis who fled from Mosul and other towns, in the Khazer area outside Irbil, north Iraq In pictures: The rise of Isis Isis fighters in Syria A militant Islamist fighter waving a flag, cheers as he takes part in a military parade along the streets of Syria's northern Raqqa. The fighters held the parade to celebrate their declaration of an Islamic "caliphate" after the group captured territory in neighbouring Iraq In pictures: The rise of Isis Isis fighters in Syria Isis fighters wave flags as they take part in a military parade along the streets of Syria's northern Raqqa province Reuters In pictures: The rise of Isis Isis fighters in Syria Isis fighters travel in a vehicle as they take part in a military parade along the streets of Syria's northern Raqqa province In pictures: The rise of Isis Isis fighters in Syria Fighters from the Isis group during a parade with a missile in Raqqa, Syria. Militants from an al-Qaida splinter group held a military parade in their stronghold in northeastern Syria, displaying U.S.-made Humvees, heavy machine guns, and missiles captured from the Iraqi army for the first time since taking over large parts of the Iraq-Syria border In pictures: The rise of Isis Isis fighters in Syria Isis fighters during a parade in Raqqa, Syria In pictures: The rise of Isis Isis fighters in Syria Fighters from the Isis group during a parade in Raqqa, Syria. Militants from the splinter group held a military parade in their stronghold in northeastern Syria, displaying U.S.-made Humvees, heavy machine guns, and missiles captured from the Iraqi army for the first time since taking over large parts of the Iraq-Syria border In pictures: The rise of Isis Isis fighters in Syria Isis fighters hold a military parade in their stronghold in northeastern Syria In pictures: The rise of Isis Isis fighters in Syria Isis fighters during a parade in Raqqa, Syria In pictures: The rise of Isis Isis fighters in Syria A member loyal to the Isis waves an Isis flag in Raqqa In pictures: The rise of Isis Iraq crisis Iraqi anti-government gunmen from Sunni tribes in the western Anbar province march during a protest in Ramadi, west of Baghdad. The United Nations warned that Iraq is at a "crossroads" and appealed for restraint, as a bloody four-day wave of violence killed 195 people. The violence is the deadliest so far linked to demonstrations that broke out in Sunni areas of the Shiite-majority country more than four months ago, raising fears of a return to all-out sectarian conflict In pictures: The rise of Isis Iraq crisis Iraqi security forces hold up a flag of the Isis group they captured during an operation to regain control of Dallah Abbas north of Baqouba, the capital of Iraq's Diyala province, 35 miles (60 kilometers) northeast of Baghdad In pictures: The rise of Isis Isis fighters in Iraq Isis fighters parade in the northern city of Mosul In pictures: The rise of Isis Iraq crisis Volunteers, who have joined the Iraqi army to fight against the predominantly Sunni militants from the radical Isis group, demonstrate their skills during a graduation ceremony after completing their field training in Najaf In pictures: The rise of Isis Iraq crisis Kurdish Peshmerga troops fire a cannon during clashes with militants of the Isis group in Jalawla, Diyala province In pictures: The rise of Isis Lieutenant General Qassem Atta speaks during a press conference Iraqi Prime Minister's security spokesman, Lieutenant General Qassem Atta speaks during a press conference about the latest military development in Iraq, in the capital Baghdad. Iraqi forces pressed a campaign to retake militant-held Tikrit, clashing with jihadist-led Sunni militants nearby and pounding positions inside the city with air strikes in their biggest counter-offensive so far In pictures: The rise of Isis A police station building destroyed by Isis fighters An exterior view of a police station building destroyed by gunmen in Mosul city, northern Iraq. Iraq's new parliament is expected to convene to start the process of setting up a new government, despite deepening political rifts and an ongoing Islamist-led insurgency. Iraqi President Jalal Talabani issued a decree inviting the new House of Representatives to meet and form a new government In pictures: The rise of Isis Isis fighters in Iraq Smoke billows from an area controlled by the Isis between the Iraqi towns of Naojul and Tuz Khurmatu, both located north of the capital Baghdad, as Iraqi Kurdish Peshmerga forces take part in an operation to repel the Sunni militants In pictures: The rise of Isis Iraqi refugees An elderly Iraqi woman is helped into a temporary displacement camp for Iraqis caught-up in the fighting in and around the city of Mosul in Khazair In pictures: The rise of Isis Iraqi refugees An Iraqi Christian woman fleeing the violence in the village of Qaraqush, about 30 kms east of the northern province of Nineveh, cries upon her arrival at a community center in the Kurdish city of Arbil in Iraq's autonomous Kurdistan region In pictures: The rise of Isis Iraqi refugees An Iraqi woman, who fled with her family from the northern city of Mosul, prays with a copy of the Quran AP In pictures: The rise of Isis Isis fighters in Iraq The body of an Isis militant killed during clashes with Iraqi security forces on the outskirts of the city of Samarra Reuters In pictures: The rise of Isis Iraq crisis Iraqi civilians inspect the damage at a market after an air strike by the Iraqi army in central Mosul EPA In pictures: The rise of Isis Iraq crisis Members of the Al-Abbas brigades, who volunteered to protect the Shiite Muslim holy sites in Karbala against Sunni militants fighting the Baghdad government, parade in the streets of the city AP In pictures: The rise of Isis Iraq crisis Shia tribesmen gather in Baghdad to take up arms against Sunni insurgents marching on the capital. Thousands have volunteered to bolster defences AFP/Getty In pictures: The rise of Isis Iraq crisis A van carrying volunteers joining Iraqi security forces against Jihadist militants. Prime Minister Nuri al-Maliki announced the Iraqi government would arm and equip civilians who volunteered to fight AFP/Getty In pictures: The rise of Isis Iraq Fighters of the Isis group parade in a commandeered Iraqi security forces armored vehicle down a main road at the northern city of Mosul In pictures: The rise of Isis Iraq An Islamist fighter, identified as Abu Muthanna al-Yemeni from Britain (R), speaks in this still image taken undated video shot at an unknown location and uploaded to a social media website. Five Islamist fighters identified as Australian and British nationals have called on Muslims to join the wars in Syria and Iraq, in the new video released by the Isis In pictures: The rise of Isis Iraq Al-Qa’ida inspired militants stand with captured Iraqi Army Humvee at a checkpoint belonging to Iraqi Army outside Beiji refinery some 250 kilometers (155 miles) north of Baghdad. The fighting at Beiji comes as Iraq has asked the U.S. for airstrikes targeting the militants from the Isis group. While U.S. President Barack Obama has not fully ruled out the possibility of launching airstrikes, such action is not imminent in part because intelligence agencies have been unable to identify clear targets on the ground, officials said In pictures: The rise of Isis Iraq Militants attacked Iraq's main oil refinein Baiji as they pressed an offensive that has seen them capture swathes of territory, a manager and a refinery employee said In pictures: The rise of Isis Iraq Militants from the Isis group parading with their weapons in the northern city of Baiji in the in Salaheddin province In pictures: The rise of Isis Iraq A smoke rises after an attack by Isis militants on the country's largest oil refinery in Beiji, some 250 kilometers (155 miles) north of the capital, Baghdad. Iraqi security forces battled insurgents targeting the country's main oil refinery and said they regained partial control of a city near the Syrian border, trying to blunt an offensive by Sunni militants who diplomats fear may have also seized some 100 foreign workers In pictures: The rise of Isis Iraq Militants of the Isis group stand next to captured vehicles left behind by Iraqi security forces at an unknown location in the Salaheddin province. For militant groups, the fight over public perception can be even more important than actual combat, turning military losses into propaganda victories and battlefield successes into powerful tools to build support for the cause In pictures: The rise of Isis Iraq An injured fighter (C) from the Isis group after a battle with Iraqi soldiers at an undisclosed location near the border between Syria and Iraq In pictures: The rise of Isis Iraq Fighters from the Isis aiming at advancing Iraqi troops at an undisclosed location near the border between Syria and Iraq In pictures: The rise of Isis Iraq Fighters from the Isis group taking position at an undisclosed location near the border between Syria and Iraq In pictures: The rise of Isis Iraq Fighters from the Isis group inspecting vehicles of the Iraqi army after they were seized at an undisclosed location near the border between Syria and Iraq In pictures: The rise of Isis Iraq One Iraqi captive, a corporal, is reluctant to say the slogan, and has to be shouted at repeatedly before he obeys Sky News In pictures: The rise of Isis Iraq Iraqi captives held by the extremists Sky News In pictures: The rise of Isis Iraq Iraqi captives held by the extremists Sky News In pictures: The rise of Isis Iraq Militants of the Isis group force captured Iraqi security forces members to the transport In pictures: The rise of Isis Iraq Militants of the Isis group transporting dozens of captured Iraqi security forces members to an unknown location in the Salaheddin province ahead of executing them In pictures: The rise of Isis Iraq A major offensive spearheaded by Isis but also involving supporters of executed dictator Saddam Hussein has overrun all of one province and chunks of three others In pictures: The rise of Isis Iraq Militants of the Isis group executing dozens of captured Iraqi security forces members at an unknown location in the Salaheddin province In pictures: The rise of Isis Iraq Isis militants taking position at a Iraqi border post on the Syrian-Iraqi border between the Iraqi Nineveh province and the Syrian town of Al-Hasakah In pictures: The rise of Isis Iraq Isis rebels show their flag after seizing an army post AFP/Getty Images In pictures: The rise of Isis Iraq Isis militants waving an Islamist flag after the seizure of an Iraqi army checkpoint in Salahuddin Getty Images In pictures: The rise of Isis Iraq Demonstrators chant slogans as they carry al-Qa’ida flags in front of the provincial government headquarters in Mosul, 225 miles (360 kilometers) northwest of Baghdad. In the week since it captured Iraq's second-largest city, Mosul, a Muslim extremist group has tried to win over residents and has stopped short of widely enforcing its strict brand of Islamic law, residents say. Churches remain unharmed and street cleaners are back at work

The war in Syria and Iraq has always been like a Middle Eastern version of the War of the Roses with sworn allies eyeing each other suspiciously and everybody fearing betrayal. The chaos and the continued violence is much in the interest of Isis and al-Qaeda clones, all of whom are the product of war.

But was Adnani right in predicting that Isis’s might rise again as it had done in the past? After the US ‘surge’ in troop numbers in Iraq in 2006/2007 and the split in the armed resistance and the Sunni community, al-Qaeda and the movement that declared the Caliphate a few years later, was supposed to be dead and buried. The difference this time round is that in Iraq a large part of the Sunni community has lost their homes and more will do so if Mosul falls. Isis may prove to be the death knell of its own Sunni community.