Nothing in life is free — not even pillows.

The Better Business Bureau has revoked the accreditation of the MyPillow, a popular “As Seen On TV” product, and downgraded its rating to an “F” after receiving a slew of complaints about false advertising.

The consumer watchdog group reported this week that the Minnesota-based company had been taking advantage of customers with their ongoing “buy one, get one free” discount.

Instead of offering shoppers a pair of standard, queen-size MyPillows for $49.98 — which is the listed price for just one at checkout — the company is currently offering two of the pillows for $89.97.

“Continuous BOGO offers, which can then be constructed as an item’s regular, everyday price, violate not only BBB’s code of Advertising — which all BBB Accredited Businesses agree to abide by — but also other state and national organizations’ rules,” Dana Badgerow, president and CEO of BBB of Minnesota and North Dakota, told local NBC affiliate KARE.

In addition to the “BOGO” promotion, the BBB flagged several other issues that had come to their attention — including how “as seen on TV” claims are sometimes listed on the MyPillow boxes, even though the content isn’t what was seen on the commercial.

“We are hopeful that MyPillow will modify their advertising and eliminate discount offers, since the pillows need to be sold at a ‘regular price’ for the majority of the time,” Badgerow said.

In his own statement, MyPillow owner and CEO Mike Lindell — the mustachioed pitchman in all the commercials — said he was currently unable to stop the “BOGO” deals, but would consider making changes in 2017.

“MyPillow was built on our dedication to our customers’ satisfaction,” he said. “We run sales and specials for our customers, so that we can give as many people as possible the chance to have a great night’s sleep. Naturally, I am terribly disappointed by the BBB’s decision.”

In October, customers filed a class-action suit against MyPillow, claiming they were led to believe that the second pillow was being gifted to them, free of charge.

“The My Pillow, Inc. BOGO Promotions are false and deceptive because My Pillow, Inc. is not providing one pillow for ‘free.’ Instead, it is inflating the regular price of the pillow being purchased as part of the promotion, resulting in the buyer purchasing two pillows at or near the combined regular prices for two pillows,” the suit read.

“In other words, the pillow that is being sold as part of the BOGO Promotion can be purchased for a substantially lower price without inclusion of the ‘free’ pillow.”

In November, MyPillow was forced to cough up $1 million in civil penalties after it claimed its products could help cure and prevent certain medical conditions.