That is going to be the key to our success. This is the element you have to focus your attention, time and skills on. Being memorable will make the difference between you having to fight for everyone else’s attention and having everyone else fighting for your attention; it will make you stand out in the crowd.

Don’t confuse being memorable with only standing out in the crowd though. While standing out in the crowd is not a really hard thing to do it won’t help you much. If you stand out but you have nothing important to say, to offer or deliver, then all you will have created is just some buzz.

Being memorable, on the other hand, will make you stand out from the crowd and at the same time will make people remember you. You will need to offer something that people can’t ignore and that once seen will stay in their minds for a long period of time. To achieve this you will need to be able to deliver, to offer something that no one is offering, to come with better quality, better services, unique ideas. In other words you will need to take risks, to explore, to face your fears, to fail, to try again, to experiment.

Forget normal. Be memorable.