Rachael Ray Nutrish Pet Food is facing a $5 million class action lawsuit for deceptive advertising.

In 2017, Rachael Ray Nutrish Pet Food was named the “fastest growing US pet food” “with sales up 49 percent in 2016 vs. the previous year.” A year later, this pet food is facing a “deceptive advertising” $5 million class action lawsuit.

Quotes from the lawsuit complaint:

To capture this growing market, Rachael Ray Nutrish aggressively advertises and promotes the Products as “Natural.”

The following product image was included in the complaint:

Natural claim on the label:

Quotes from lawsuit continued:

These claims are false, deceptive, and misleading. The Products at issue are not “Natural.” Instead, the Products contain the unnatural chemical glyphosate, a potent biocide and endocrine disruptor, with detrimental health effects that are still becoming known.Tests conducted by an independent laboratory revealed that glyphosate is present in the Products. Rachael Ray Nutrish intended for consumers to rely on its representations, and reasonable consumers did in fact so rely. As a result of its false and misleading labeling and omissions of fact, Rachael Ray Nutrish was and is able to sell the Products to consumers in the State of New York and throughout the United States and to realize sizeable profits.

Other pet food lawsuits have been dismissed by a judge based on what the court believed a “reasonable consumer” would understand about a pet food. This lawsuit addressed the understanding of a “reasonable consumer” in the complaint by quoting consumer research (something previous lawsuits should have done)…

In 2014, the Consumer Reports National Research Center conducted a nationally representative phone survey to assess consumer opinion regarding food labeling. Sixty-six percent of all respondents in the Consumer Reports survey said that a “natural” label on packaged and processed foods means that “no toxic pesticides were used.” Rachael Ray Nutrish knew what representations it made on the labels of the Products. It also knew how the dog food was sourced and processed, and that it contains glyphosate, an unnatural biocide.

To read the Rachel Ray Nutrish lawsuit, Click Here.

To contact the law firm, Click Here.

Wishing you and your pet(s) the best,

Susan Thixton

Pet Food Safety Advocate

Author Buyer Beware, Co-Author Dinner PAWsible

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