New York (CNN Business) Chobani is trying to attract more customers with a trendy new product: Greek yogurt with nut butters.

The new line, which hits grocery store shelves this week, includes plain Greek yogurt with almond butter, vanilla Greek yogurt with cashew butter, chocolate Greek yogurt with hazelnut butter and others. Eventually, Chobani plans to add a peanut butter product.

For Chobani, the new line is a way to seize on the nut butter and healthy fat trends, and see if a combination that has performed well in its cafe will get more retail customers to give yogurt a try.

Nut butters are a $3.9 billion market in the United States, according to the research firm Mintel. The category has potential to keep growing, Mintel noted, especially as a snack.

The new product line pairs Greek yogurt with nut butters.

For Chobani, nut butters are an appealing trend because they work well with its existing product.

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