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A legal marijuana industry in Canada would have between 6- and 7-million potential customers, an exclusive new poll has found — or about a third of the country’s adults.

A new Forum Research survey of 1,256 adults found 18 per cent of respondents had already used pot in the past year and another 13 per cent would if it were legal, for a combined 31 per cent of the adult population older than 18.

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“The size of the market… should be good news for the potential industry players waiting to open shop here,” said Forum Research President Lorne Bozinoff in a release.

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That adds up to huge economic potential for the marijuana industry, which is already worth between $80- and $100-million a year providing the substance to 45,000 or so medical pot users. Some industry analysts suggest the total possible market for legal weed in Canada could top $5 billion, the Financial Post reports.

Colorado, the first U.S. jurisdiction to fully legalize marijuana, has a population just under 5.4 million and government estimates suggest close to 700,000 of them are potential consumers of legal weed. Even with a market a tenth of the size of a potential one in Canada, that state sold more than 18 metric tonnes of pot in 2014, its first year of legalization. That netted US$63 million in tax revenue for the state and another US$13 million in licensing and fees on US$699 million in sales, according to Bloomberg. If Canada were to tax pot at a similar rate — Colorado charges a 15 per cent excise tax, a 10 per cent retail marijuana tax, in addition to 2.9 per cent state sales tax and any local sales taxes, which are 3.5 per cent in Denver — the potential government revenue, at either the federal or provincial level, approaches $1-billion a year.