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The world’s second largest video site, Dailymotion, is dramatically expanding its white label video service in an attempt to draw in more professional content companies and media creators.

Dailymotion Cloud, a system for hosting video outside of the company’s main consumer platform, announced on Wednesday that it was adding a slate of new features including improved live streaming, DRM support and extra money-making services. All of these, it hopes, can make it a significant competitor to other professional video hosting services like Brightcove (s BCOV) and Ooyala.

Cloud is aimed at offering companies, advertisers and broadcasters access to the same tools that Dailymotion itself uses to distribute video to more than 100 million monthly users. Running on a flexible, usage-based tariff, customers will now have access to a customizable player that incorporates in-stream advertising, HTML5 support, and a range of syndication options.

“We’re proud to compete with some of the web’s biggest video companies, delivering a highly affordable, flexible and robust cloud-based video streaming service,” said the company’s US managing director Roland Hamilton. “Our expertise as a major independent video platform is a great bonus for all of our clients.”

The Paris company first launched the Cloud service back in 2010, and at the end of last year had 2,500 customers on the platform — not enough, apparently, to achieve its target of providing 15 percent of the company’s revenue.

Increasing the focus on B2B services is interesting, particularly given the influence of French telco Orange (s FTE) which owns a 49 percent stake in Dailymotion and has intentions on the remainder, according to reports.