"I started going back in history of major social media accounts that posted internet memes and noting the stuff that I felt was significant," Wong said. "After putting all the pictures and ideas on a Google Doc, I sent it off to my designer."

Wong said his large following on Tumblr helped him promote the book.

"On the first day that I put the book up for sale, it sold out in a few hours and I was able to afford new inventory and invest in marketing the book on more social media platforms," he said.