When it comes to result driven SEO campaign, incorporating the latest SEO strategies is one pro technique that will always help you beat your competitions. That is why, most of the times industry leaders suggest to following SEO News to stay updated about the latest SEO practices.

This can optimize your search ranking in much quicker and long-lasting fashion than it used to be.

Actually, SEO is one of those fields that constantly changes for the better.

New algorithm updates from Google change the way SEO ranking systems work for businesses. Ranking in Google depends on 200+ ranking factors and that is why it is very important for you to be aware of Google SEO news to top the ranking in SERPs.

But, staying updated about all the latest SEO news and related updates is quite a daunting task.

For easing down your task, we have compiled the list of Current SEO news to help you discover the 16 most important SEO updates that you need to know in 2018-

SEO News 1- Broad Core Algorithm Update

Google, the world’s largest search engine is always in search of delivering a quality result to its users.

The latest algorithm change that has been brought about on 1 st August 2018 is no different. If you are a business owner or SEO expert, you must have noticed the recent shift in website rankings, these are the result of a revision of Google’s algorithm change again.

The latest Google update is called the Broad Core Algorithm update.

A Google Liaison, David Sullivan reiterating Google’s focus on quality, announced the update. One of the latest changes brought about is: There is a 2% increase in the value of using the keyword in H1 tag whereas the same has reduced by 9% in the use of title tag.

SEO News 2- 16 Months Data on Google Search Console Analytics API

There is excitement in the digital industry with a particular change in the recent update. This excitement is the result of the announcement that search beta console which earlier supported just 3 months in the January 2018 update, now has been upgraded to support 16 months of data.

Earlier, the 3 months of data only furnished the latest trends against the user queries. Now with the recent change, the digital marketers will be able to plan their marketing activities according to seasonal behavior, keyword triggers, buying patterns and search results.

Furnishing the results according to the customer intent is same but the changes brought about by Google have enabled businesses to get ‘highly relevant traffic’ rather than just ‘traffic’.