BLACKPINK’s “Kill This Love” has reached 650 million views!

On November 15 KST at 8:15 p.m., BLACKPINK’s “Kill This Love” MV reached the milestone on YouTube, following its release on April 5 at midnight KST.

This means it reached 650 million views in only about 7 months, 10 days, and 20 hours, making it the fastest K-pop group MV to do so!

BLACKPINK and BTS are the only Korean groups with music videos that have hit 650 million views. BLACKPINK has three other MVs that have reached the milestone: “DDU-DU DDU-DU,” “BOOMBAYAH,” and “As If It’s Your Last.”

Watch “Kill This Love” again below!