CNN has launched a microsite advertising its upcoming broadcast of "Steve Jobs: The Man in the Machine," the controversial Alex Gibney documentary about Apple's iconic co-founder.

The documentary will be airing this Sunday, Jan. 3, at 9 p.m. Eastern time. The microsite includes a custom-made trailer, a short clip from the film, and links to two articles. One of these is a quick Jobs biography recapping some major and minor points from his life, such as his interest in Buddhism.

CNN's airing will be the first major TV broadcast of the documentary. The film's initial public screening was at last March's SXSW festival in Austin, Tex.

Some people within Apple were immediately critical, to the point that workers were seen leaving a screening early. The company's senior VP of Internet Software and Services, Eddy Cue, went on Twitter to call the movie an "inaccurate and mean-spirited" view of a friend.

As a rule, however, Apple's leadership has been unhappy with the accuracy of most depictions of Jobs, including Danny Boyle's Golden Globe-nominated biopic Steve Jobs. Cue has so far only praised the Brent Schlender and Rick Tetzeli book Becoming Steve Jobs.