Be here at Madejski Stadium for ‘that moment when’…

We know this season has been tough, for you our fans. Thank you for your loyalty all season - we know it has not been good enough.Supporting a football club isn’t always about promotion parties and toasting titles. It isn’t always leaping from your seat at the stadium to celebrate goal after goal after goal, nor is it all trying to drift off to sleep at 2am with the adrenaline still pumping hours after the jubilation of a last gasp winner on the road.But when the glorious moments arrive, often when you least expect them, the heroics make all the heartache worthwhile as a football fan.That moment when ‘He’s M.U.R.T.Y’ rang round the four stands after the skipper had slammed home from the spot to make magnificent history…That moment when Mikele Leigertwood hooked home Ian Harte’s cross to take us back to the big time and ultimately another title triumph…That moment when Arsenal were stunned by a second half equaliser at Wembley and the dream of an FA Cup Final occasion was more alive than ever before…We all know each season in football is a win, lose and draw story. Win after win…sometimes it’s a book you can’t put down. But sometimes you have to persevere a little bit in order to get to the good bits! And, as any football fan knows, things can change very quickly. From the low of losing the play-off final to winning the title the following season. From the disappointment of quarter-final defeat against Villa and City, to history being made at home to Bradford.And we need your support. Season Tickets for 2016-17 are on sale now!You can buy NOW by visiting readingfcdirect.co.uk , calling us on 0118 968 1313 or by visiting the Madejski Stadium Ticket Office in person.Renewing fans are encouraged to visit their personalised website (PURL) where they can find full renewal details – visit www.royalsmoments.co.uk , enter your surname and customer number and follow the simple processes.Full pricing details for Season Tickets at Reading Football Club can be found by clicking here – or you can visit your brand new personalised URL to view your own renewal details – go to www.royalsmoments.co.uk now.We want to make Madejski Stadium even more affordable and more comfortable for supporters of all ages, so next season we have introduced a wider range of Season Ticket options to give our fans more choice than ever before…Despite achieving some of the best results in the BBC ‘Price of Football’ survey in 2015-16, we will be reducing the renewal price of Adult Season Tickets in the North Stand by £50 – a Season Ticket in this part of the stadium will now cost just £325 for all adults.This stand now offers the very best value Season Ticket for all categories of fan and some of the lowest prices in the country!And if you are aged 65 and over, the concession price has also dropped in this stand – coming down by between £15-35 for the season!We wanted to recognise your loyalty in these two stands too – so the affordable prices we offered supporters last season have been frozen in both the East and Lower West stands.Next season, we will be offering home fans the new option of a more comfortable matchday experience too.In the Upper West, adult season ticket renewals are to rise by £25 – but incorporated in that small increase will be a range of both simple and complex renovations that will be in place at the start of next season and will serve to enhance those fans’ matchday experience at Madejski Stadium.As part of this pledge, catering provider Compass are working closely with the club to produce brand new retail concepts, providing supporters with innovative and premium quality food options to improve our concourse catering for 2016-17.More details about the upgrade plans for our Upper West concourses will be revealed soon – so stay tuned to readingfc.co.uk for all things Reading Football Club throughout what is sure to be a busy summer.The uptake on our new 18-24 price category was very good last season, so we have retained that age band and frozen or further reduced prices in the Lower West, East and North Stands accordingly to encourage even more young football fans to get their football fix at Madejski Stadium.And remember, all fans aged 7 and under, accompanied by an adult Season Ticket holder, can still come to every single home fixture next season…for FREE!Read more about the 18-24 age category and prices by clicking here.There are even more savings to be made! Our family ticket prices have been considerably reduced in price…again!Case study | Two adults and two children wanting to regularly head to the home of the Royals next season will pay £160 less than they did two seasons ago. That same family would make a saving of £100 by buying a family season ticket compared to four individual seats purchased separately! Read more about Family Season Tickets by clicking here.By helping us to extend the Royals family through a new referral scheme, supporters can earn money back from the club by receiving up to £25 for every new fan they sign up!In theory, if you can find yourself a family, who haven’t held Season Tickets this season, wanting to follow the Royals in 2016-17, you could potentially end up with the club repaying you the price of your own season ticket! Read more about our Referral Scheme by clicking here.You can buy your Season Ticket for 2016-7 now by visiting readingfcdirect.co.uk , calling us on 0118 968 1313 or by visiting the Madejski Stadium Ticket Office in person.Renewing fans are encouraged to visit their personalised website (PURL) where they can find full renewal details – visit www.royalsmoments.co.uk , enter your surname and customer number and follow the simple processes.