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The Lakers never tried to fight the fact their nickname was born in the Land of 10,000 Lakes and has nothing to do with their new location like the Jazz did when they slapped Utah’s mountains alongside their misplaced nickname. Somehow – maybe the power of alliteration – Lakers just works with Los Angeles, probably because the franchise stuck with one logo and color scheme and has piled up championships from the days of Jerry West to Magic Johnson to Shaq to Kobe. All that success has made the purple and gold one of the league’s iconic looks.