LOS ANGELES — The chef stands only six inches tall, like an enchanted ball of moss sprung to life. Made of wood, foam latex and metal, he preps vegetables, simmers sauces and bakes pies the size of bottle caps, all while chattering in a lispy singsong that is mostly incomprehensible.

As the title character of “The Tiny Chef Show,” a series of stop-motion videos, usually no longer than a minute, he has won a devoted following of 400,000 on Instagram.

The posts resonate at a time when chefs are expected to manage multiple lives, not just as cooks, but as celebrities, social media influencers and ambassadors of their own personal brands.

Several segments tell the meta story of the chef as a newcomer to Los Angeles, navigating his rising fame. He reacts to a tattoo of himself on a fan’s body, and gushes over meeting the actor Kristen Bell, who is now a “Tiny Chef” producer. In a recent video, shot like a documentary, the chef is seen micromanaging the construction of his new kitchen, shouting about the importance of safety goggles.