Ronn Torossian is the founder and CEO of 5W Public Relations, one of the 15 largest independently-owned PR firms in the United States.With over 20 years of experience creating powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. His strategic, resourceful approach has been recognized with numerous awards including being named the American Business Awards PR Executive of the Year and Ernst & Young Entrepreneur of the Year semi-finalist. Ronn is a widely recognized authority on crisis communications, and his firm is regularly called on to counsel blue chip companies and business leaders. Torossian has lectured at Harvard Business School on crisis communications.5W is an established Top 15 PR firm which remains fiercely independent. The agency has grown through building a diverse and impressive client roster that includes KRUPS, Unilever, All-Clad, Sparkling Ice, Walgreens, Zeta Global, Coca Cola and many others. The firm was recently named 'PR Agency of the Year' by the American Business Awards for the third straight year.Torossian is a thought leader and provides expert commentary for Fox News, CNBC and Entertainment Tonight and is an op-ed columnist for The Huffington Post, Business Insider and NY Observer.His best-selling PR book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations" is required reading at numerous universities. Ronn is a lifelong New Yorker and lives in Manhattan with his children. He is a member of the Young Presidents Organization (YPO), and active in numerous charities as a philanthropist.