Chipotle has shared a new advertisement called “A Love Story,” Vulture reports. It tells the tale of two kids who start competing juice stands. Their rivalry grows with their businesses and they eventually turn into mega-corporations selling artificially-enhanced foods. By the end, they’re all grown up and realize they’re much better off selling locally-grown food together from a small truck. The video has a very special soundtrack: a cover of the Backstreet Boys’ hit “I Want It That Way” performed by My Morning Jacket’s Jim James and Alabama Shakes’ Brittany Howard. Check it out below.

Revisit Backstreet Boys’ timeless “I Want It That Way” video: