BENGALURU: Twitter has been abuzz since Saturday with comments over a global IT services company’s salary hike in India. While some tweets ridiculed the firm’s values for offering ‘zero hike’; others dubbed this as “strategy for voluntary attrition”.Indian IT services professionals took their disappointment over meagre increment to social media for the second time this month. Employees of Capgemini is running a campaign #Capgemini-BetraysEmployees claiming that they were given “0.50% to zero hike” at a time when the company reported more than 7% growth in constant exchange rate to Rs 3,153 million in first quarter of 2018.Early last week employees of TCS expressed unhappiness over flat base salary on a Facebook page called TCS Confessions as the company offered 100% variable pay to many employees. “One side you say @CapgeminiIndia “Capgemini starts the year with an excellent growth momentum”. Other side you are not capable to give at least 1% hike.#CapgeminiBetraysEmployees,” tweeted one of the employees. As IT services companies see their core software maintenance services disrupted by automation and other digital technologies, many of them have started effective utilisation of large manpower through strategies such as upskilling, redeployment of people in complex technology works. This, analysts said, may have impacted the double digit to high single-digit salary hikes for many technology services professionals.Faster growth and better prices in digital technologies have not been able to offset decline in legacy business of software maintenance.Two analysts familiar with increment at IT services firms said in many IT services firms the average salary hike for most of the employees has been 3-4% and high performer probably received 8% in the recent past.“#GeneralFeeling #Hike - Now all the hard work done by the employees were paid in the form of dividend to share holders and we are offered peanuts.It is high time people need to start investing in share market rather than believing in the yearly hikes,” wrote a member of the TCS Confessions page on April 20.Both TCS and Capgemini could not immediately respond to emailed queries sent by ET. Pareekh Jain, Senior Vice President, HfS Research, said taking such salary-related matters to social media platforms could mean two key purposes — getting the message out and seeking action.Our employee remuneration is defined in an objective process, consistent with industry norms, to ensure we are aligned with our customer needs, business priorities, and the overall industry evolution. Annual increments are determined by individual performance and potential, and the strategic business goals of the company.We are committed to rewarding top performers and offering them a strong career path, and have successfully completed promotions for 2018.