In a new video posted to YouTube, Canadian runner Lewis Kent reclaimed his beer mile world record with a 4:51.

The beer mile, of course, consists of runners drinking four beers during four laps around the track to complete one mile.

The ensuing publicity was enough to land him a shoe and apparel deal with Brooks.

“It’s pretty surreal,” he told ESPN. “I’ve always liked to run and drink beer, but I never thought I would be considered world class for doing both.”

Kent, the reigning World Beer Mile Classic champion, owned the record with a 4:55 before it was broken by fellow Canadian Cory Gallagher, who recently ran a 4:54.

The two will meet head to head on December 1 at the FloTrack Beer Mile Championships in Austin. Gallagher is the defending champion of that event, after running a 5-minute beer mile last year.

“Looking forward to Texas, many more beers, and many more miles,” Kent tweeted after his record.

When I interviewed him before his last championship, Kent revealed the grueling training regimen that prepares him for the taxing race.

Kent said eating a ton of watermelon will help with expanding your stomach. Liquid will just flow right through you, he surmised, but watermelon will actually help create space.

“It sounds ridiculous,” he said, sitting in the basement of beer mile pioneer John Markell. “But it stretches your stomach, so it doesn’t hurt as much when you’re drinking that fourth beer.”

“We ate so much watermelon like, oh my God, I can’t eat another bite. Then we slammed beer afterward. We didn’t puke, we managed to burp it out.”

Personally, I could see the beer mile record go under 4:50 at the championships. Kent’s chugging appeared as smooth as his stride when I saw him up close at the beer mile in San Francisco. He’s a natural talent who has only begun to realize his potential.

So far, he has set the records without any real competition to push him – he’s been so far ahead of everyone else.

That could change when he and Gallagher face off in just two weeks.