As TiVo continues to find itself, post Rovi merger, details have emerged on what looks like a new retail-focused offering called Vox.

TiVo has submitted six trademark requests with the USPTO for both the TiVo Bolt Vox and the TiVo Mini Vox. While multiple entities have seemingly confirmed to me that “Vox” is a thing, I’ve got nothing else to go on at this point… although I’m always willing to speculate. And one area in which TiVo has started to the lag the competition is in voice control. Comcast has offered an Xfinity voice remote for years, as one example, and DISH just brought Alexa to the Hopper. So given TiVo’s deficiency, the Latin origins of “vox” along with its current day usage, years of voice research at the original TiVo, and some strong natural language processing capabilities from the Rovi contingent, voice seems like a solid possibility.

Beyond the back-end infrastructure, how and where would TiVo deliver Vox voice services? An updated remote control (relayed by a tipster above) seems like an obvious choice, as Apple, Roku, Amazon and others provide. Yet why re-brand Bolt and Mini hardware? I suppose they could go that route if it’s simply a pack-in, but a more compelling approach might be new set-top hardware with always-listening microphones as implemented by Amazon Echo, Google Home, and the new ecobee4 smart thermostat. And the Mini is long overdue for a refresh, both in terms of its industrial design and corporate promises of 4K streaming to match its Bolt DVR hub.

Of course, I could also be going down the entirely wrong path here with Vox being something else entirely such as TiVo’s upcoming cloud DVR service. Place your wagers in the comments.