“This idea really came out of the blue," says Pete Hoppins, Nike Football Apparel Senior Design Director. "We wanted to do something different to celebrate the 20th anniversary. The main challenge was ensuring all the previous shirts were represented, but also that each one was carefully placed. We had to be mindful of the overall design, rather than just placing each one anywhere on the garment."

Barcelona’s 2018-19 season kit is inspired by their special relationship with the people they represent and features 10 vertical stripes on the shirt — one for each of the main districts of the city. This theme follows the "Ball Makes Us More" campaign, developed in association with Nike and launched last March, which celebrates the club’s place at the heart of the Catalan community and in the soul of the city.