India based Hike Messenger has accused social media giant Facebook of blocking some of its advertisements. Specifically, those ads that allow people to visit Hike's website were blocked, the app-based company alleged.

"Advertisers have, among other options, the option to ‘send people to your website’. A few weeks back we were suddenly blocked from using this option, while we were able to use other non action-led options," a Hike spokesperson said.

When the WhatsApp-rival contacted Facebook, it received the following response: "There are specific products and services that cannot be advertised on Facebook - looks like Hike is one of these. Unfortunately, you will not be able to run these ads."

This comes over a month after Facebook-owned WhatsApp was found blocking links to another rival messaging app Telegram.

Via