Rolls-Royce Motor Cars today unveiled the marque’s new showroom in Busan, South Korea. Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, presided at the official inauguration ceremony, alongside officials from Dongsung Motors, the authorised dealer of Rolls‑Royce Motor Cars in Busan.

The new showroom, which began operation in April 2016 in an interim capacity, opens its doors as a fully-fledged Rolls-Royce facility, complete with a Bespoke lounge. On display are the full range of Rolls-Royce models, including the recently launched Dawn drophead – the sexiest Rolls‑Royce ever made – and a perfect four-seater convertible for cruising the coastal city of Busan and surrounding countryside.

Rolls-Royce Motor Cars Busan is the second showroom in South Korea and follows the success of the Seoul showroom in the city’s luxury heart, Gangnam. It will also be complemented by the new Rolls-Royce Motor Cars Studio that will start operation in Incheon, South Korea, on 1 November 2016.

Speaking at the opening ceremony, Torsten Müller-Ötvös, said, “I congratulate Dongsung Motors on a successful start to the business here in Busan. Our customers are individuals at the heart of the economy, leading society in a variety of fields. I am delighted to see with my own eyes that Busan is in a flourishing upmarket city with luxury complexes on the rise and strong business and leisure industries.”

He continued, “We have a long-term commitment to South Korea as a key market in Asia, and have built our business positively and sustainably. The new Busan showroom is crucial to supporting our discerning customers and also attracting new customers to our brand.”

[Press Release]