Germany Beer

People celebrate the opening of the 182nd Oktoberfest beer festival in Munich, southern Germany in this file photo. Hofbrau Munchen is demanding that Hofbrau Steak House & American Grille change its name. The German company says it owns the trademark to Hofbrau. (AP Photo)

(AP photo)

INTERLOCHEN, MI -- A longtime Northern Michigan restaurant has taken to social media in search of suggestions for a new name after a trademark issue with a large German brewery.

Hofbrau Steak House & American Grille shared the news on Facebook Wednesday, along with photos of a letter from Staatliches Hofbrauhaus, HB, that demands the Northern Michigan restaurant change its name.

"Hofbrau NO more?!? Well, after all these years, it's looks like everyone's favorite Interlochen hangout is in need of a NEW Name!!," the owners wrote on Facebook. "..., HOW do you come up with a name?? We are asking for your help!"

The letter from Hofbrau Munchen states the Munich brewery owns the trademark to Hofbrau and has used it since as early as 1894.

"Moreover, HB's trademarks are widely known and famous throughout the United States, indeed, the world, as designating HB's beer and restaurant services. The trademarks are in full force and effect and some of our registrations are incontestable," reads the letter dated March 7.

The company has several Hofbrauhaus restaurants in the United States.

"Your use may also dilute the distinctive quality of the distinctive and famous HOFBRAU trademark," the letter says.

Hofbrau co-owner Brian McAllister told Interlochen Public Radio the restaurant has been in Interlochen for 66 years. He said he understands the German company's position but worries a name change would confuse customers.

Along with contributing their name suggestions, customers who said they've been dining at the mainstay restaurant for years expressed their disbelief over the possible change.

McAllister told UpNorthLive he will seek legal representation to determine the best route for the business.

The restaurant is located near Interlochen Center for the Arts, off M-137.