Hey, I am Janice Doe*, the CEO of a leading fashion news website in Hong Kong. I am eager to share my experience in navigating the competitive digital advertising ecosystem of today.

Since ad revenue remains essential for sustaining our business and our tight budget prevents us from controlling advertising in-house, we decided to partner up with an advertisement exchange network (ad ex) to fill up the ad space on our site.

We are able to mostly fill out our ad space, but there are numerous issues which constantly plague our initiative — data leakage and transparency, opacity of centralized ad platforms and lack of control over ad space. There is certainly a lot of room for improvement to make advertising more profitable, efficient and effective for publishers like me.

I recently came across, NOIZ, an ad network that secures and validates data using blockchain and Artificial Intelligence (AI). This decentralised cognitive ad network is an exciting new platform that will transform digital advertising for publishers in the following ways.

More Control

It has almost become a necessity for publishers to let third-parties like ad ex networks manage their ad space because advertisers prefer programmatic ad buying that generates higher return on investment (ROI).

By partnering with ad ex networks, publishers like me have a very limited say in over what type of ads are shown on my site. Ads for a competitor’s site could even pop up on my page!

The Peer to Peer Ad Marketplace powered by NOIZ allows me to control content by deciding on which advertisers to partner with.

NOIZ also allows advertisers and publishers to accurately and honestly collect and share consumer data via a permission based blockchain while providing consumers the opportunity to control which personal information they share with advertisers and publishers.

Cleaner Data

Another major issue I face is spam bot traffic, which inflates the number of impressions on the ads on my platform; not only does this annoy advertisers as I am not able to provide them valid and transparent data, but it also contaminates the real target audience data which I want to collect on my niche visitors.

One of my favorite features of NOIZ is that it uses Artificial Intelligence (AI) to filter out spam bot traffic. NOIZ uses a cognitive bot named NIKOLA to initiate conversations within the ad.The ads measure the user’s engagement and rank it along a Level of Intent System.

Measuring user intent rather than impression, which can be inflated by bots, allows publishers to attest to the real number of genuine engagements with the ads. With cleaner data and measurable engagement, publishers can even progressively raise prices depending on the level of intent shown by the user.

Power to Publishers

Through NOIZ, publishers can take back control from ad ex networks. We can now have control over the type of ads displayed, the revenue generated and most importantly, I can now have valuable, clean data on the niche audience of my site.

Learn more about the NOIZ project by clicking here and stay up to date on all things NOIZ by joining the NOIZ telegram channel.

*Disclaimer: This article has been written by the NOIZ team to better elucidate the average publisher’s perspective on digital advertising through NOIZ.