HAWTHORN is on the way to another multi-million dollar profit, in part due to bold decisions on merchandise like its controversial“Power Rangers” clash strip.

Hawthorn is flagging an expected profit of more than $2 million, a figure which would increase if the Hawks again pushed deep into September.

The club’s jumper has drawn comparisons with the Power Rangers, the gold lame Bee Gees outfits of the 1970s and even a Ferrero Rocher chocolate.

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But Hawks chief executive Stuart Fox told the Herald Sun it was selling like hot cakes and was locked in for 2016.

The jumper has sold extremely well, with Hawthorn selling $5 million of merchandise in the past year, making it the league’s no. 1 club.

A decision to introduce the colour blue into their polo tops and other clothing has netted $500,000 in sales alone.

It is that kind of bold thinking that sees Hawthorn continue to maximise its huge membership and on-field success.

Hawthorn vice captain Jordan Lewis expressed his bemusement with the jumper after Thursday’s win over Adelaide, with AFL boss Gillon McLachlan conceding it wasn’t the club’s best strip.

The strip was ticked off by players and might see the light of day again this year in one more game.

“We had to make the change and we had to make something different. We have had lots of commentary on it — some of it positive, some of it negative,’’ Fox said.

“But our clash strip has to be predominantly white because you can’t use traditional colours.

“It has gone really well for us and will run until the end of next year. We understand the controversy but we only use it between one and three times a year and the fact we continue to innovate is a good thing.”

media_camera Isaac Smith celebrates a goal against the Crows. Picture: Simon Cross

Hawthorn will change the design of its indigenous jumper next year and actually sells more away jumpers — with more yellow than brown — than home jumpers.

Fox said many English Premier League teams changed their jumper design each year and reaped millions from merchandise sales.

“We would never touch our home strip. We are a club that wants to be bold and wants to innovate.

“It is our clash strip where we can have some fun and continue to stimulate retail sales.”

The Hawks had budgeted for a $1.5 million profit this year but are likely to exceed that figure.

It comes as AFL chief executive Gillon McLachlan conceded AFL clubs carried $91 million of debt, a figure that continues to increase.

“We do have strong and less-strong clubs and talking to that growing divide is one of our biggest strategic challenges,’’ he told 3AW.

“We are doing things to help the less-strong clubs so they don’t go into debt.

“But it is also high because of the gaming licences taken on. Probably $40 million is because of gaming debts but the issue is still the same.”

This imposter shopped the wrong link. Get your hands on the real Hawks Gold Ranger kit at http://t.co/Jg3wLkKlfz pic.twitter.com/UWDkzQHe62 — Hawthorn FC (@HawthornFC) June 16, 2015