A fast-food customer was so upset his rice box from KFC looked nothing like the advertisement that he posted a picture of the reality on image sharing site imgur.

The frustrated diner, who goes by the handle atheistlee, then started a thread on Reddit complaining about the quality of the meal, which prompted more users to share their fast-food experiences.

The Reddit thread 'What I thought I was eating, what I actually got' highlights the contrast between the well-lit and stylised version used to sell the product next to the reality - limp pieces of battered chicken covered in white sauce resting atop soggy, over-cooked rice.

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The picture on the left shows the rice box as advertised while the one on the right is the real-life version

Writing about his meal on Reddit, he said: 'It cost me £6.09 which is about $9.25. I don't expect it to look perfect, but I do expect more than a tiny scoop of rice and half a chicken breast.'

'The portion size was mainly the reason why I was p****d and for those asking it didn't really taste very good either, the chicken was very tough and rice stone cold.

His original post currently has 462 comments with a majority of users echoing his sentiments.

However some accused him of over-reacting.

'Almost as ridiculous as thinking youre [sic] going to get some quality food from a kfc,' Scuba_Stevo wrote.

On Twitter, Tommy posted: 'The KFC ricebox looks nothing like the one they show you on the advert btw'

Twitter user Rachel was also unhappy, writing: 'I tried the rice box from kfc last night it was terrible'

The original advertisement posted by KFC on its Twitter account. The brand says that the rice boxes contain rice, bean salsa, sour cream, lettuce, and a choice of chicken; Original Recipe, Zinger or Pulled Chicken

Twitter users have also been voicing their dissatisfaction with the new product.

User Tommy wrote: 'The KFC ricebox looks nothing like the one they show you on the advert btw'.

Another user Rachel posted: 'I tried the rice box from kfc last night it was terrible.'

To launch the new Riceboxes, KFC challenged a fashion designer Katie Eary to create a S/S '16 collection in a lunch hour.

The fast-food giant was hoping to cash into September's London Fashion Week mania.

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The riceboxes, which are advertised at £4.99 , contain Tex Mex rice, spicy bean salsa, sour cream, lettuce, and a choice of chicken; Original Recipe, Zinger or Pulled Chicken.

According to a press release from the brand, the boxes contain 'around or under 500 calories'.

When contacted for comment, a spokesperson from told FEMAIL: 'We are really sorry about this. Clearly this ricebox was not served as it should have been and we are in contact with the customer to apologise.

'We are also reminding all of our restaurants of the right way to serve Riceboxes. We always want our customers to be happy with both the look and taste of their food so this is very disappointing.'

Photographer Dario D decided to find out how many fast food products actually looked like their advert. This Big Mac couldn't reach the same height as the advertised burger

Dario D even found that the advertised Big Mac would be far too big for its box

This isn't the first time a big food brand has been accused of peddling a product which looks nothing like the ones advertised.

Photographer Dario D was fed up with disappointing purchases and decided to see how the food sold over the counter matched up to the promised product.

He bought burgers and tacos from some of the biggest chains and set them up in his studio for a professional standard photo shoot.

The photographer gave the BK Whopper another try - but it still couldn't quite live up to its promise

When he bought a Whopper from Burger King, Dario found that his purchase fell a little flat compared with the one packed with tomato, lettuce, onion and pickles in the ad

It wasn't just burgers that fell short of expectations. Dario D bought the crunchy taco on the right from Taco Bell, expecting something looking like the one on the left

The photographer found that most of the burgers he bought were not quite as tall as the adverts promised they would be.

In fact, Big Macs would struggle to fit inside their boxes if they matched their picture.

And another McDonald's burger, the Angus Deluxe Third Pounder, would have the same trouble.

Dario D embarked on the project following: 'a lifetime of disappointment, bafflement, and rage', posting the results on h is website.

He gave Burger King's Whopper a few tries, but after slightly squashed results could only conclude: 'They need to fire the guy who does his yoga on top of the Whoppers.'