Samsung Electronics, "a world leader in advanced semiconductor technology", announced in November 2018 that they would have processors that are capable of on-device AI starting with the Exynos 9 Series 9280 processor. This was due to the processor's impressive neural processing unit (NPU) that can "bring new smart experiences to mobile devices". This NPU helps the Exynos 9820 perform AI tasks around seven times faster than its predecessor. The company have recently announced that they aim to improve the NPU in order "to further extend the reach of its artificial intelligence (AI) solutions."

Samsung plans to create over 2000 jobs related to its powerful NPU by 2030. They also wish to build on the relationships with globally distinguished research institutes and universities, so they can continue to make a positive impact on the AI world by exploring key areas such as deep learning and neural processing. These new jobs are 10 times the current number of people working on the NPU, which means that there are big changes coming for the new Samsung processors.