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Using AI to Streamline the Shopping Experience

To make the shopping experience that much easier, Namaste recently bought Findify, a company that uses AI to analyze user behaviour on websites. Namaste was initially a customer of Findify, but they had such a good experience with their services that they decided to buy the company.

The company plans to use Findify’s AI to study the impact of cannabis strains on medical patients so that its CannMart site can make better recommendations. Zelickson comments, “We envision a platform that will be able to recommend strains better than an actual doctor.”

To collect that information, Namaste has rolled out the Uppy Cannabis Journal — an online app that captures user data and user feedback on their experiences with various cannabis strains. Combined with the AI supplied by Findify, Namaste believes the Uppy data will help customers to identify the best strains for their symptoms.

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A Platform for International Growth

Using Canada as its model, Namaste believes it can bring a similar shopping experience to other countries as medical and recreational cannabis legalization accelerates. Key among those markets will be the U.K. and Australia, where Namaste already has a base with its online vaping and smoking accessories sites.

In the U.K. alone, the company has several hundred thousand cannabis accessory customers that will be prime targets for cannabis sales as legalization progresses. Zelickson notes that the U.K. and Australia are both larger than the Canada market, adding “our goal is to launch a NamasteMD/CannMart-style platform in markets where we already operate.”

With an AI-enhanced shopping experience that is on the cusp of being a one-stop shop for medical marijuana patients in Canada, Namaste (TSXV: N) appears ideally positioned for growth in this burgeoning market.

This story was provided by Market One Media Group for commercial purposes.