Unfortunately the sand has been washed away.

The inaugural SandTunes festival - headlined by Travis Scott and set to feature the debut Australian performances of Logic and Carly Rae Jepsen - has been cancelled.

The Queensland "festival on the beach" was set to take place at the end of November at the Gold Coast’s Metricon Stadium (after moving locations from Coolangatta Beach), but promoters, TEG Dainty, have confirmed that the weekender will not be going ahead.

"We tried our best to make Metricon work for SandTunes," TEG Dainty President and CEO Paul Dainty said in a statement.

"But the reality is that without sand between our punters’ toes, the very notion of the beachside festival in a stadium meant low sales and we had to make the hard decision to cancel this major Gold Coast event.

"This whole concept started with bringing a great music festival to the beach which we see happening the world over in major locations like Spain (Barcelona Beach Festival) and Alabama (Hangout Music Festival).

"I’m disappointed because I believed this could have grown year-on-year into something really big but unfortunately, we weren’t even able to get it off the ground here."

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SandTunes featured an impressive line-up, featuring internationals like Juice WRLD and CHVRCHES alongside Australian talent like Sampa The Great, Cub Sport, Tkay Maidza, Kwame, Waax and more.

It's believed Carly Rae Jepsen's much-anticipated tour will go ahead in some form, but no such love for Logic, who was set to perform sideshows in Melbourne and Sydney for the first time while in the country.

Existing ticket holders will will be refunded in full, promoters say. People who purchased tickets in an Agency using cash or EFTPOS will be contacted via phone in the next 14 days to arrange for a full refund. For more info head to the SandTunes website.

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So what’s the deal with SandTunes?

Back in late 2017, word started circulating about a brand new festival that would be coming to the Gold Coast. SandTunes was promised for December 2018 and was expected to bring 35,000 visitors to the area. It was reported that it was being brought out in conjunction with “mega US music brand HangOut.”

Then, not long after, there were ‘concerns for new Coolangatta beach festival’ and the proposed two-day event was postponed.

In 2018, Southern Greater Gold Coast Chamber of Commerce vice president Jo-Ann Smith spoke about the “consultative process to address concerns” surrounding the impacts on the community, crowd sizes and the timing (close to the ‘Schoolie migration’). “If we can start the planning process now, I think we could make the event a winner for both the Gold Coast and the promoters,” she said.

At the time the local promoters responsible, TEG Dainty, floated the possibility of holding the event at Byron Bay, Fremantle, or St Kilda, if an agreement couldn’t be reached.

Then in June of this year, when it seemed like it would be finally be going ahead, concerns were again raised about things like accommodation demands, transport issues and the fact that this “isn’t a family friendly event.”

By July, it looked like all systems go, with pre-sale and VIP tickets going on sale and even getting a plug getting a plug from Queensland's Minister for Innovation, Tourism Industry Development, Kate Jones.

“We’re confident that people will travel from far and wide to be a part of this truly unique event," said TEG Dainty president Paul Dainty at the time.