Truth be told, it doesn’t come with the same excitement American boys experience when they hear the “The New Hess Truck’s Here!” jingle. But across the pond, Twitter users are gobsmacked about the annual Christmas “advert” by BBC One, the main, royal government-chartered television channel across England, which features two men kissing.

Brilliant!

The British Broadcasting Corporation calls the commercial its “festive film,” and it shows Britons of all nationalities enjoying the holidays as well as, of course, “the telly.” And more than a few tweets showed viewers think the ad is the bee’s kneees.

I do love the BBC. It shouldn't feel incredible to see a gay kiss on prime time in 2016 but it really does #pride #bbc #christmas https://t.co/P82pwJnQU9 — David Podmore (@daveypodmore) December 4, 2016

And more than a few tweets tagged the arch-conservative, antigay Fleet Street tabloid rag, The Daily Mail.

Hi @DailyMailUK just wanted to flag up there's a same-sex kiss in this BBC promo. What is the world coming to, eh? #BBC #Gay #Christmas https://t.co/sOcvNWwOK3 — Wayne Linge (@WayneLinge) December 4, 2016

OMG a BBC Christmas trailer featuring a gay kiss, the Daily Mail is going to shit itself!!! — Seja (@Seja75) December 4, 2016

And if Towleroad is to believed, the Beeb hasn’t received one complaint. Nice one.

Watch for yourself below, and tell us in the comments if you think it’s ace, or “ho-ho-hohum.”