If you’ve ever caught yourself spoonfuls-deep into a jar of Nutella, knowing its calorie count might make you think twice the next time you indulge. Thanks to the project Calorie Brands, we now know that a jar of the delicious chocolate hazelnut spread has a whopping 4,520 calories—that’s more than twice the recommended daily amount of total caloric consumption. Through their Instagram account, Calorie Brands brings these high numbers to light by reimagining food labels that prominently display an honest total count. “This is [what] brands should look like,” they write, “to help you achieve your summer body goals.”

For many of these tasty treats, it should come as no surprise that they’re high in empty calories. A pint of Ben and Jerry’s ice cream is marketed as a sweet splurge, and you’re paying the price for something so rich. Still, many of us eat these things with the calories in the back of our minds, and this project forces us to acknowledge them front and center. It’s a reminder that in moderation, these things are fine, but consumed at once can be detrimental to your health.

Calorie Brands: Instagram | Tumblr

via [Design You Trust]