Please read this information page and tick if you consent to take part.



Title of Project: Emotional Response to Financial Related Words

Researchers: Prof Jonny Freeman, Dr Jane Lessiter, Polly Borden, Leah Kurta, Lewis Turner-Brown, Matt Copeman



Thank you for your interest in this study. Before you decide whether or not to take part, it is important for you to understand why the research is being done and what it will involve. Please take time to read the following information carefully.



Participation:

It is entirely up to you to decide whether or not to take part. Neither refusal to participate nor withdrawal will have any impact on current or future employment, or on other potential benefits.



Purpose of the study:

The study aims to explore innate reactions to a selection of words. This is a pilot study in which we intend to assess the suitability of words based on how people respond to them. This is a Goldsmiths University and i2media research staff research project, commissioned by TinMan (a PR agency) for Barclays. The experimental results will be analysed for overall differences, and it will inform how we proceed with the main study for the above client.



Why have I been invited to participate?

You have been invited to participate in this study as you meet the criteria for inclusion. Participants of this study are being opportunistically sampled, meaning researchers will approach people or send them an electronic link inviting them to participate.



What will happen if I take part?

This is a short experimental study, which will take around 20 minutes to complete. It will include:



· A questionnaire about your feelings and familiarity with different words



Your data will be kept securely (please see our data protection statement) for the duration of the project.



What are the possible disadvantages and risks of taking part?

We do not envisage that there are any risks in taking part in this study.





Who is funding this research?

· This research has been commissioned and funded by Tin Man for Barclays.



What are Barclays’ (the client’s) research interests?

· Barclays’ are interested in how people react to finance related words.

· Barclays wish to examine whether people’s responses to finance related words are related to their attitudes towards financial products (e.g., investing.)



Who is conducting this research?

· i2 media research based in the Psychology Department at Goldsmiths University, part of the University of London has been commissioned by Tin Man for Barclays to conduct this research.

· i2 media research specialises in independent research services. This means that our clients (in this case, Tin Man and Barclays) understand that we will report what we find from our research with people, whether or not it is in line with our clients' business interests and hopes from the results.

· Our research plans have been submitted and approved by the Ethics Committee at Goldsmiths, University of London. These ethical standards are there to protect your interests as participants. Key staff members are DBS checked (Criminal Records cleared) and are Affiliate Members of the British Psychological Society.

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