A still from the Casa3 Stranger Things promo. ‘Sotto Sopra’ is Italian for upside down.

Italy may not have the strongest of economies, but it sure gets A-list faces for its adverts. Recent years have seen Bruce Willis pretend to get excited over superfast data, and Owen Wilson go gaga over an orange drink.




Nothing for the millennials to enjoy, you might say, until this week when the Italian branch of 3 Mobile teamed up with Netflix to bring us a Stranger Things ad that could easily stand on its own terms as a scene from the show.

Specially shot footage shows the Hawkins boys on their bikes, passing by a Stranger Things fan who they soon invite to “go to the Upside Down.” The Upside Down in this universe though is a bar, which is a bit awkward considering the ages of our favourite heroes.

The ad ends with the lights going down, and - SPOILER ALERT - Will disappearing once again. The Italian who runs the establishment quickly quips with a request for ‘no spoilers’ (translated) as the rest of the gang freak out.


But is it canon? Find out when season 2 of Stranger Things returns to Netflix on October 27.