Wes Naman, whose portraits of people with faces wrapped in Scotch tape went viral, is at it again, and this time he's using rubber bands to create creepy caricatures.

The 38-year-old photographer from Albuquerque took the Internet by storm last year after Wired posted photos he'd published on his website. But the Internet is an insatiable beast, and people wanted more.

"It was amazing and completely overwhelming and people kept asking me what's next," he says.

Rubber bands. That's what. Just like Scotch tape, the rubber bands help turn his subjects into grotesque caricatures of themselves. It's a simple idea with strong visual results.

For the tape series, Naman decided how to squish people's faces and did the taping himself. This time, he let his subjects do the deed. Some went crazier than others, because rubber bands hurt a lot more than tape. That said, there's still a whole lot of nose and ear warping, and the rubber bands do an even better job than tape when it comes to forcing skin and hair to stick out in awkward and painful ways.

Naman also is trying to take more control of what he hopes will be another well-received project. The Scotch tape series spread across the internet so fast that he lost control. Licensing requests came pouring in and he wasn't set up to properly capitalize. Not knowing what to do, he either let most places use the photos for free or took far less than he could have.

To ensure that doesn’t happen again, he's working with the same licensing and PR firm, Tandem Stills + Motion, that helped Seth Casteel market and license his now famous Diving Dogs series. Tandem Stills + Motion is handling business for the tape photos, which are still generating buzz, and will do the same for the rubber-band portraits. Naman says with Tandem Stills + Motion backing him he's now selling photos for several thousands dollars a pop.

Naman also wanted the rubber-band project to be about more than just photography and decided to photograph only musicians, dressed in some sort of band T-shirt. It's partially a silly play on words (music bands and rubber bands) and something of an attempt at grass-roots marketing for local musicians, several of whom he's friends with. Albuquerque's art scene often lives in the shadow of Santa Fe's, and he hopes that after people check out the photos they'll also check out the bands.

"Even if we get half the viewers we got with Scotch tape, and even if half of that half listens to the music, it's still a good way to get it out there," he says. "I'm hoping it gives Albuquerque a little bump, the Colbert bump if you will."