Have you ever bounced back from a website that speaks a different language? Yes?

Don’t you think your potential customers (non-English natives) might also be doing the same with your website? If your website content does not speak like a local to your target customers, you are potentially losing a major portion of your business sales and traffic.

Not to worry; here in this blog, we have discussed everything that you need to know about how website translation boosts your business sales and traffic. So, let’s get started.

Increasing Number Of Internet Users

This doesn’t come as a surprise that people all over the world are virtually getting connected to each other via internet. This technology has made cross-cultural communication a reality and made online platform a lucrative business place for entrepreneurs. Hence, if you are an online business owner, you must keep in mind that your business is visible to the entire online population.

Your website attracts customers from ‘n’ number of locations. So, the website content should not just be appealing, but also be able to interact with the customers in their native language. So, you should get your website translated in the top languages for business . To decide the languages in which your website should be translated, you can either look at the top countries with maximum internet users or check the source of your website traffic. A mix of these two is a killer combination.

The source of website traffic can be checked through Google analytics. For the top countries with the highest number of internet users, here is the list.

Top 10 Countries With Most Internet Users

China India United States Japan Russia Brazil Bangladesh Indonesia Mexico Nigeria

Since these countries have the highest online population, translating your website in the native language of these countries definitely makes sense. You can add more languages to this list by analyzing the source of website traffic.

Once translated, your potential customers won’t bounce back from your website. More traffic would flow in from global locations, which will eventually convert in more sales.

So, website translation definitely helps your business grow, in terms of sales and traffic. It is you, who has to use the right marketing approach and get the website translated in the most demanding languages.

Benefits Of Website Translation

Once you have translated your website, you can be assured to receive all the juice that different types of website translation pass to your business. Most of the business owners believe that translating a website is beneficial for only ecommerce stores. However, this is just a myth. Translation is important for every website or business that wishes to attract more customers and boost sales.

Listed below are some of the major benefits that you will experience by translating your website –

1- Attracts Non-Native English Users

English, as a native language, is spoken only by 5% of the world’s population, and only 20% of the population in the world speaks English as their second or third language. So, despite being a global language, English website content does not attract global audiences. Through translation, you can not only translate the words on your website, but also convert them into business leads.

2- Increase Sales, Traffic And Lead

Your sales are probably not increasing because the target audience is unable to connect with the website content. By translating and localizing your website content , you would be able to appeal to the target audience, get your message across clearly and touch their emotional chords. As a result, the traffic would increase, thereby increasing the number of quality leads and improved sales.

3- Reduce Bounce Rate

Bounce rate is dependent on various parameters with language as one of the factors. So, if your website’s bounce rate is increasing solely due to the language barrier, website translation can help. In no other ways, website translation plays any role in reducing bounce rate. So, do keep a note of that.

Other Benefits:

Improves your multilingual SEO

Build trust and confidence among target customers

Help you reach global market

Engage With audience’s emotions