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(Image: KFC)

KFC has this week launched a brand new initiative as the company looks to become heavily evolved in the world of gaming.

To kick things off they’ve launched a new company Twitter channel (@KFCGaming) and whilst it's not immediately clear exactly what the brand will be putting all their energy into, from the sounds of things, there’s plenty more "Big" announcements to come from the well known high-street food chain.

"We know KFC fans love gaming and it’s something we’ve wanted to get involved with for a while.

“We’ve dabbled in the past, but this time we are going big!

“We’re very excited to announce that this is our full-entry into the gaming community.

“KFC Gaming will act as your go-to source for gaming updates, bespoke content, memes and much more.”

However, it appears that KFC might already have their first big partnership lined up and you’ve probably already worked out what it is.

Yea, Fortnite.

The press release from the coming teased that “something HUGE is coming in the very near future”

Before revealing that “more news floating in a Fortnite or two..."

Coupled with a Twitter bio that reads "Your chicken wing man for all those Victory Royales, it's going to be Finger Lickin' Good!" and it doesn't take a genius to work out that the famous fried chicken connoisseurs might have something to please Fortnite fans pretty soon.

Which makes sense. The game has taken the world by storm this year and continues to be one of the biggest gaming brands right now as we head into a busy winter packed with similarly massive titles.

What exactly KFC Gaming intends to reveal anyone's guess. An exclusive KFC chicken skin would be marvellous if a little fanciful (like the one in the picture which we think KFC Canada once tweeted out for a laugh).

Or perhaps the colonel himself. After all, Samsung managed to wangle a ‘Galaxy skin’ for their new phone.

If we’re judging similar food and drink related partnerships, the most likely scenario is some sort of XP or battle stars boost when people purchase certain food. Only time will tell.

(Image: KFC)

As we mentioned, this is KFC’s first proper bid to get involved more heavily with video games- in the UK at least.

But oversea’s they have some history with getting involved in gaming culture.

Most recently they signed a one-year sponsorship deal with Chinese League of Legends team Royale Never Give Up (RNG).

Though the partnership largely involved KFC logos on the team jerseys, KFC stores were also giving away RNG exclusive toys and meals.

Back in 2015 KFC also signed sponsorship deals with Riot Games to open up League of Legends themed restaurants and more.

Stay tuned for more, as we doubt today's news will be the last we hear from KFC's new Fortnite related projects.