Bob Bradley made an emphatic entrance into British football at his unveiling as the new Swansea manager on Friday - and the American has vowed to prove his sceptics wrong at the Liberty Stadium.

The former USA manager replaced Francesco Guidolin at the south Wales club after a run of six league games without a win - including five defeats - led to the dismissal of the Italian, with Swansea 17th in the Premier League.

While his predecessor appeared somewhat of a sitting duck given the club's new American owners, a bullish Bradley banished the preconceptions which come with being the first man from the States to take charge in the English top flight.

New Swansea manager Bob Bradley did not mince his words in his first press conference

The 58-year-old was unveiled by the south Wales club on Friday after a run of poor results

'I understand there are going to be sceptics,' Bradley told The Daily Telegraph. 'Honestly, I don't care.

'I love football, I love work and I believe in my ability. If someone wants to write I am an American and I don't know s***, I am not afraid of it.

'Has anyone ever said that directly? No, but you get that sense. I don't carry it around with me every day. There are sceptics in all fields and social media. My daughter says the haters will always be there.

Bradley will have to prove his sceptics wrong by consolidating Swansea's top-flight status

The American believes his experience of managing big players will benefit him in England

'I don't think it is my job to take away snobbery. That is going to be there. What I try to do is show how I work. I am confident in who I am, how I work and my ideas on football. I've coached some big players.'

Bradley coached Hristo Stoichkov during his time as manager of Chicago Fire at the turn of the century, and the 58-year-old will hope his new mix of international stars make a fast start to his reign following the international break.

The former Le Havre manager will begin his tenure with a daunting trip to face Arsenal at the Emirates next Saturday before making his home bow against Watford on October 22.



