The Annual Dividend is a unique benefit of REI Co-op membership. Part of your Annual Dividend is your share of the co-op's annual profit.

REI Co-op members receive their Annual Dividend notice each March. The dollar amount on the notice consists of two parts: your member dividend, which is typically 10% back on eligible REI purchases *; and any rewards from purchases you make with your REI Co-op World Elite Mastercard, if you have the card (which is a benefit just for REI Co-op members).Sometimes your Annual Dividend will also include any unused dividend or reward amount from a previous year.

Here are some of the purchases you can earn a dividend on:

Except for the items listed below in the next section, you can earn a dividend on most full-price items and other eligible REI merchandise purchases posted from Jan. 1 through Dec. 31. Any items returned for refund or credit will be deducted from your dividend; if your dividend has already been calculated, then the dividend is deducted from any returns.

Here are some of the purchases you can’t earn a dividend on:

Sale items, discounted items, REI adventures trips, classes, events, sales tax, postage and the REI membership fee. Service fees for labor, mounting and rentals are also non-dividendable. The purchase of a gift card is non-dividendable, but a member dividend can be earned by the gift card recipient when the gift card is redeemed.

Good news: Keep in mind that many of these non-dividendable items, such as gear that’s on sale and REI Adventures trips, still let you earn 5% back when you buy them with your REI Co-op World Elite Mastercard.

*10% member dividend is typical but not guaranteed. Your member dividend is based on eligible net purchases, which exclude REI Outlet items, sale and clearance items, discounted items, gift cards, REI adventures trips, classes, tours, and events, service fees (e.g., rentals, labor), membership fee, postage, event tickets, passes or registrations, government agencies and sales tax.