Top Three Trailers with Highest Recall Score Among Moviegoing Audiences

Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema.

Mission: Impossible – Fallout (Paramount)

this Friday, July 27

32% of moviegoers (354 respondents) saw and recalled this trailer. That’s down slightly from its peak of 33% last week.

Tom Cruise returns for his sixth installment as secret agent Ethan Hunt, in an action-adventure trailer jam packed full of stunts, including one creating buzz because Cruise broke his ankle during filming.

Disney’s Christopher Robin (Disney)

August 3

29% of moviegoers (325 respondents) saw and recalled this trailer, its highest score to date. That’s up from 27% last week, its previous peak.

Ewan McGregor stars as a fatigued grown-up Christopher Robin, when his childhood friends Winnie the Pooh and the rest of the gang from the Hundred Acre Wood visit him again for the first time in decades.

Teen Titans GO! to the Movies (Warner Bros.)

this Friday, July 27

14% of moviegoers (157 respondents) saw and recalled this trailer, its highest score to date. That’s up from 13% last week, its previous peak.

The animated tongue-in-cheek take on the superhero genre follows five teenage sidekick superheroes — led by Robin of Batman fame — as they attempt to prove they’re as legitimate as their more famous counterparts.

Top Three Trailers with Highest Interest Among Moviegoing Audiences

Moviegoers tell us the wide release titles they’re most likely to see at a cinema, based on trailers recently played at theaters.

Mile 22 (STX Entertainment)

August 17

84% positive interest score, its peak to date. That’s up from 75% last week.

32% this week said they were “definitely” interested.

The sure-to-be-R-rated action thriller stars Mark Wahlberg as a CIA operative.

Mission: Impossible – Fallout (Paramount)

this Friday, July 27

Positive interest stands at 81%, its peak to date. That’s up from its previous high of 77% last week.

39% this week said they were “definitely interested.”

Slender Man (Sony)

August 10

Positive interest rises to 76%, its peak to date. That’s up from 72% last week, its previous high.

38% this week said they were “definitely” interested.

The horror title follows a group of high school female friends after one of them goes missing, seemingly taken by a mysterious alien-like creature known only as the Slender Man.

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