The movie theater industry may be approaching an existential make-or-break moment given the influx of at-home entertainment options. But if there was one takeaway after Tuesday’s panels at CinemaCon, the annual gathering of studios and movie-theater owners in Las Vegas, it’s that the superhero genre is thriving.

Warner Bros. alone announced 10 more DC Comic films planned for the next five years—all “diverse and filmmaker-driven”—including Suicide Squad, Wonder Woman, The Justice League, Aquaman, and two Batman movies—one standalone live-action film directed by and starring Ben Affleck, and an animated Lego version starring Will Arnett as the voice of Bruce Wayne.

As if the sheer cha-ching value of these surefire blockbusters was not enough to liven the audience of theater owners, Warner Bros. introduced its entire ensemble Suicide Squad cast to the stage—Will Smith (Deadshot), Jared Leto (The Joker), Margot Robbie (Harley Quinn), Joel Kinnaman (Rick Flag), Jai Courtney (Boomerang), Jay Hernandez (El Diablo), Adam Beach (Slipknot), and Adewale Akinnuoye-Agbaje (Killer Croc).

Clearly amped for the movie, Smith told theater owners, “I've been here with you guys a lot of years but this [movie] is special. We have bonded and become friends and we feel like we have created something that is absolutely spectacular and something that is going to fill those theaters up real thick and they’re going to buy a lot of stuff while they watch the movie.”

Suicide Squad director David Ayer agreed, adding, “This isn’t a movie you need to prepare for. This really is an event. Suicide Squad is really about imagining what it is like to be with the coolest kids in the school. And you get to be one of them.”

A sizzle reel, of the villains swaggering through the dangerous streets of their DC universe while Lesley Gore’s “You Don’t Own Me” played underneath, delivered handily on Ayer’s pitch. And the cast, while speaking to press backstage, played up their rock-star images by describing their twisted set antics, spearheaded by Leto, that helped the actors find their bad-ass characters.

“I did a lot of things to create a dynamic to create an element of surprise, a spontaneity and to really break down any kind of walls that may be there,” Leto told E!’s Marc Malkin. Among the gifts he sent to his co-stars: rats, bullets, and a dead pig. “And don’t forget the anal beads,” added Leto. “Used condoms. The Joker is somebody who does’'t really respect things like personal space or boundaries.”

“He went full Joker,” Smith explained to Malkin. “He really set the tone. He wasn’t playing with it. He was dead serious as an actor. He was going in and he was 100 percent going into this character.” Smith told Yahoo! that he only met the real Leto—the out-of-character Leto—three days ago.

“He’s a nice guy! He’s not the kind of guy that’ll send a rat and a dead pig to your rehearsal,” Smith said.

In addition to Suicide Squad, Batman v Superman: Dawn of Justice co-stars Ben Affleck and Amy Adams took the stage to present a Warner Bros. teaser reel and share their excitement about joining the cast of The Justice League. The studio also used its presentation to confirm that The Lego Movie’s Batman, voiced by Arnett, is getting his own movie—which will be more comedic and lighthearted in tone than the Affleck-directed Batman flick.

Arnett explained that the film will explore the day-to-day life of Batman, and one existential question that has really been bothering the actor. “Sure, his parents were murdered in front of him,” deadpanned Arnett, “but why’s he so bummed out?” Funny teaser footage of The Lego Movie spin-off, which is due in theaters in February 2017, showed Batman accidentally adopting a son (Michael Cera) who becomes Robin.

Tuesday evening, Sony bookended the superhero bonanza by announcing the title of its July 2017 Spider-Man standalone film—Spider-Man: Homecoming.

“It’s obviously a high-school reference and shows Peter Parker’s enduring conflict—saving the world and getting your homework done,” Sony Pictures chief Tom Rothman said, with the franchise’s new Spidey, English actor Tom Holland, on hand to celebrate the news.

“It really is a homecoming,” said Holland, “because, throughout the movie, Peter is trying to find out who he is and where he belongs in this world.”

For the benefit of the theater owners in the audience, Rothman quipped, “I hope it takes about three movies.”