Organizations today are looking for new and different ways to better connect, support and engage with their customers. People increasingly rely on channels like Web portals to make sure their voice is heard – in fact this year, Forrester research uncovered that for the first time, Web self-service is now the most popular channel customers use to find help. Microsoft is committed to delivering intelligent customer engagement solutions to empower people and organizations to use these new channels to more effectively connect with their customers online.

Today we took another step toward fulfilling this commitment. I’m pleased to announce that Microsoft has reached a definitive agreement to acquire key product and technology assets of Adxstudio Inc., a provider of Web portals, online engagement solutions and application lifecycle management solutions for Microsoft Dynamics CRM. With this acquisition of our long-time partner, our customers will immediately be able to take advantage of new and exciting ways to engage with customers online.

Packed with compelling features that extend Dynamics CRM to the Web, Adxstudio Web portals are built natively on Dynamics CRM, allowing our customers to easily connect and extend their key sales and customer services business processes online. These portals work with the CRM application easily and naturally for both online and on-premises customers, who can take advantage of this offering right away. Adxstudio portals can also be used along with our Parature Service thanks to native integration with Parature’s rich knowledge management solutions.

This acquisition also delivers pre-built engagement solutions including partner relationship management for organizations who sell through partner channels; technical support solutions for high tech and software development organizations; and online citizen engagement for public sector organizations. Each of these solutions will be available for all Microsoft Dynamics CRM customers and can be used both on-premises and in the cloud.

Finally, this acquisition will empower our own customers as well as our strong partner ecosystem as it will accelerate our efforts to enable customers and independent software vendors (ISVs) to build their own CRM Web engagement solutions on Microsoft technologies. These Adxstudio capabilities enable any business process to become Web-facing.

We are dedicated to giving companies intelligent customer engagement solutions so they can deliver customer experiences that are personalized, proactive and predictive. We’re constantly looking at ways to deliver value to businesses and organizations around the world. Adding Adxstudio team members and technology components is another important step in this effort to deliver great value for our customers.

Tags: Microsoft Dynamics CRM