Sunday kicked off the 100-day countdown until the much-anticipated official beginning of ObamaCare, when Americans will be able to start using the online health-insurance marketplaces known as exchanges to purchase insurance through health care overhaul — if, that is, the administration can convince them to voluntarily do so. The Obama administration and the law’s supporting actors are in desperation mode, trying to persuade Americans to sign up en masse for what, for many, will turn out to be much more expensive health insurance options than before the program’s implementation. It’s going to continue to require a massive effort, and they just launched their brand spankin’ newly revamped website full of helpful, ‘education’ tools today, via Reuters:

The Obama administration on Monday kicked off its public education campaign to get the uninsured to sign up for health coverage, with a new call center and a revamped website intended as the market entry point for millions of new consumers. The campaign is expected to target 2.7 million younger consumers between the ages of 18 to 35, whose participation in new online health insurance exchanges is vital to the success of President Barack Obama’s 2010 healthcare reform law. … The campaign will be one segment of a much broader national outreach effort that will include hospitals, healthcare companies and providers, community organizers, media groups and state and local officials. The challenge will be to overcome huge public skepticism, particularly among young and healthy consumers, that the new plans are worthwhile.

Yup — and the administration is well aware that no ordinary political marketing campaign will do the trick. The government has been discussing the idea of shoring up popular support by enlisting the help of the NBA, and they aren’t the only sports association with which the administration is in negotiations, apparently. Via The Hill:

Health and Human Services Secretary Kathleen Sebelius said Monday she is in talks with the NFL to help promote new insurance options under ObamaCare. Sebelius said the football league has been “very actively and enthusiastically engaged” in discussions about a partnership to encourage people to enroll in newly available insurance plans. “We’re having active discussions right now with a variety of sports affiliates” about both paid advertising and partnerships to encourage enrollment, Sebelius told reporters. … Partnerships with sports organizations are especially promising to HHS because the department hopes large numbers of young, healthy men will enroll in the law’s new coverage options.

Young, healthy people? You mean, the all-important target audience without whose subsidization the entire law is going to be essentially worthless? Yeah, that target audience.