Planned Parenthood, the nation’s leading sexual and reproductive health care provider, has come under fire this week after the organization offered free screenings of the new found-footage horror film, “Devil’s Due,” to help increase business. Conservative critics of Planned Parenthood are outraged that the non-profit organization is using “Devil’s Due,” which tells the story of a young newlywed who unexpectedly becomes pregnant with the Antichrist, to promote its agenda by telling audiences that the film is a documentary.

“We apologize to anyone we may have scared into getting an abortion because we told them the events in ‘Devil’s Due,’ actually happened,” Planned Parenthood President Cecile Richards told Hollywood & Swine. “If anyone should be blamed it should be actors Zach Gilford and Allison Miller for their incredibly convincing performances in ‘Devil’s Due.’”

Planned Parenthood admitted they were influenced to try this outside-the-box marketing approach after seeing the New York demon baby prank to promote “Devil’s Due” which went viral. Unfortunately, for Fox, the studio behind “Devil’s Due,” critics and audiences found the demon baby stunt more interesting than the found-footage film which opened to a disappointing 7th place at the box-office.