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Making 550-hp and with available all-wheel drive the F-Type Coupe R is the ultimate Jaguar. . . for now.

The British brand is planning more versions of its new sports car and Andy Goss, Group Sales Operations Director for Jaguar Land Rover promises heightened performance is a part of the plan.

The current AWD F-Type R can hit 60 mph in just 3.9 seconds and blast on to a top speed of 186 mph.

“We’ve taken the F-Type so far but we’ll take it a lot further,” Goss said in an interview with AutoGuide. “We’ll dial in more performance without a shadow of a doubt.”

VIDEO: Jaguar F-Type R AWD First Look

Goss explained how Jaguar carefully planned the F-Type’s product cadence in order to meet the market demands and now offers both AWD and rear-wheel drive versions as well as automatic and manual transmission models.

“There are other things we’ll undoubtedly do,” said Goss. “The F-Type will be range of products not a product.”

Still, “we’re not aping Porsche,” he said. “We were in this market before they were in this market.”

And so Jaguar will put more focus on volume products in other segments, like with the new XE sports sedan and F-PACE crossover.

SEE ALSO: F-Type Coupe Wins Reader’s Choice Sports Car of the Year

“It’s not just about slicing and dicing the market,” he said. “Our imperative is to bring out cars that sell volume.”

And there will be plenty more products. Over the next five years Jaguar Land Rover will bring to market 50 new or updated products, with 12 of those happening this year.

SEE ALSO: Jaguar F-Type R Coupe Review

When asked what his aspiration is for the Jaguar brand Goss responded that he wants it to be, “the performance brand of choice.”

“By 2020 you’re going to see just how far we can take that,” he said.

GALLERY: Jaguar F-Type

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