Alibaba’s chief financial officer, Maggie Wei Wu, said the company would not disclose guidance for its future earnings because it wanted to focus on the long term.

The twin drivers of Alibaba’s growth are its Taobao Marketplace and Tmall sites. Taobao, which facilitates the sale of goods from small merchants to consumers, is larger than Tmall, but analysts expect Tmall to eventually eclipse it as Chinese consumers become wealthier and buy products from larger brands. On Tmall, larger companies and multinationals set up their own stores to sell to the huge number of consumers who visit the site.

Image Jack Ma, Alibaba’s founder. Now with a market value of almost $250 billion, Alibaba is worth more than Facebook. Credit... Lucy Nicholson/Reuters

Jonathan Lu, Alibaba’s chief executive, said that another point of growth for the company would come from China’s less developed and rural regions. He said that only 9 percent of China’s still immense rural population used e-commerce.

“Our vision is to enable farmers to sell products to city people and globally,” he said. “At the same time, we encourage China’s 600 million farmers to buy online from Taobao.”

Chinese are also increasingly using smartphones to gain access to the Internet in place of computers, and some analysts have worried about Alibaba’s ability to continue to attract users. Though Alibaba has a number of standout smartphone applications, in mobile it remains in the shadow of its rival Tencent, which runs a popular messaging and social networking application called WeChat. Tencent has been striving to make use of the app to sell goods to consumers and has a partnership with Alibaba’s closest e-commerce competitor in China, JD.com.

Analysts have been cheered by the quick growth in the percentage of Alibaba’s transactions carried out on smartphones, though the company’s smartphone presence will continue to be watched closely. Mr. Tsai, the executive vice chairman, said the company had 217 million monthly active users for its mobile e-commerce apps, up from 188 million in the quarter ended in June.