This marks another step toward GrubHub putting itself in more places where it makes sense. This past March, the company added a skill to Amazon's Alexa platform that enables users to order food with their voice.

Should GrubHub and TripAdvisor take this relationship further, hopefully the names don't change. After all, GrubAdvisor sounds more like an information repository for how to get rid of the moles plaguing your backyard than it does a service for ordering food while jet-setting.