In an interview with Bloomberg News, the Nasdaq CEO, AdenaFriedman, said the firm is currently exploring the launch of a Bitcoin feature.

Back in November 2107, it was reported that Nasdaq was working on such a product with Cantor Fitzgerald, aiming for a launch in the H1 of 2018. Since then, several bitcoin derivatives products have come to market by its rival, Intercontinental exchange. Via its Bakkt subsidiary, the latter launched its bitcoin features in September 2019.

Friedman claims the firm is still considering two things that could impact the launch of its bitcoin features product.

First of all, the firm wants to ensure that it can bring a unique product to market. According to Friedman, if you are going to create a product, you would want to know that people are going to patronize it; and use it differently than how it is being used currently.

Secondly, it wants to ensure that it has the proper risk-management foundation in place for a future tied to the crypto. Freidman claims the firm would use its NFX license to self-certify as a features exchanges for this.

Nasdaq, through its Nordic market, currently trades two exchange-traded products. The CEO claims the exchange’s view on the crypto market in general is that they will have a role in the global economy.

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