The head of the blockchain startup ConsenSys, Joseph Lubin, in a letter sent to employees informed about large-scale changes in the organization’s work.

According to Lubin, since its inception, ConsenSys has adhered to a unique business model and has sought to decentralize and search for effective projects. However, in an increasingly competitive environment, ConsenSys will tighten the standards that supported start-ups must meet.

In particular, the projects will be evaluated according to three parameters: return on investment, focused on the future, and not today; benefit for the Ethereum ecosystem, including the development of the network protocol; as well as public benefit.

The new ConsenSys 2.0 will be based on five pillars: a culture of excellence and control with a focus on real value creation; core Ethereum infrastructure development; financing decentralized applications through the ConsenSys venture division; selling blockchain solutions to corporate clients and consulting services; and the educating of both developers and the general public in blockchain technology.

Joseph Lubin also emphasized the importance of prudent and cold-blooded thinking.

“It’s focusing, it’s adding rigor, it’s adding accountability, and it’s opening ConsenSys up more to the world,” he said.

In addition, the head of ConsenSys expressed the hope that despite the “cold winter” in the crypto – industry, the market is waiting for not only recovery but also subsequent rapid growth.

“In ConsenSys 1.0, we built a laboratory instrumented to prove the moon existed, using complex engineering and math and creative philosophical arguments. Now we need a streamlined rocket ship to get us there, since the actual proof, ultimately, is in the landing,” – Lubin told employees in his letter.

ConsenSys has already taken the first steps in a new strategy by signing a cooperation agreement with the South Korean technology conglomerate SK Group. Partners intend to create a “hub for the development of the corporate blockchain.” Also under the agreement, Korean developers will be trained at the ConsenSys academy and the SK Group educational center.

“The two companies will begin to explore business models for expanding their enterprise blockchain business through joint analysis of their respective blockchain platforms, technologies, and services.” – said in a press release.

In November, Joseph Lubin announced a grant program, under the terms of which $500,000 will be allocated for the implementation of infrastructure projects based on Ethereum.