Today Sony announced the first of the four new camera they will announce within the next 1-2 months. Today we got the Sony A7rIV and next week we will get another camera :)

The A7rIV has 50 incremental improvements over the predecessor. This isn’t a revolutionary camera but a well thought evolution. Check out all the info here:

Sony A7rIV and new accessories:

Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, Henrys.

Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.

Sony A7rIV in Asia at Sony Japan. Sony Australia.

Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, ParkUK, WexUK.

ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Park UK.

XLR-K3M Mic at BHphoto, Park UK.

Press:

Full press text on SAR

Official product page on Sony.net

Rewatch the A7rIV video presentation at BHphoto.

Reviews:

Taking The New Sony a7R IV to Alaska (Colby Brown)

First impressions review by Albert Dros.

Image samples on Explora.

Sample images at Dpreview.

Image samples by Photographyblog.

Image samples at ePhotozine.

Hands-on images by ePhotozine

Hands-on images at Photographyblog.

Poll:

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A7rIII and the new A7rIV via CameraSize:

Videos:

A7rIV images:

A7rIV presentation material: