Are you taking advantage of poster printing to increase brand awareness and boost profits for your business? If not, you’re missing out on a cost-effective marketing strategy that brings your message to your target customer base in a powerful way.

The following details three steps to a perfect poster marketing campaign that will increase your bottom line.

1. Define your goal

If you fail to plan, you plan to fail. The first step for a perfect poster marketing campaign is to define exactly what your goal is. Be specific: Do you want to land 100 new customers, increase sales by 10 percent, or increase website traffic by 15 percent? Then, determine how you will track and measure your success.

Defining your goal now not only tells how your campaign performed, it makes it perform even better by being the basis for any decisions you have to make regarding poster design, printing and distribution. So, if you want to land 100 new customers, you can ask yourself if your poster design, copy, and distribution will help you achieve that specific goal.

2. Design, copy, print

Your poster design should be attention-getting, it should promote your brand, and it should help your customers relate to your business. Your poster copy should be interesting and relevant, it should promote a special limited-time offer to motivate immediate action, and it should include a call to action – the next step customers should take. Print your posters on premium-quality paper stock at an affordable price per poster for an attractive marketing campaign that helps brand your company.

Your best bet is to team with a copywriter, designer and online printing company to help you develop your campaign. Even though it requires an upfront investment, your return on investment will be much greater when you let experts handle your campaigns.

3. Distribute intelligently

A poster for the latest violent video game probably won’t do well outside of a daycare, but a poster for the year’s hottest new toy would. Place your posters in high-traffic areas where your target customer base is likely to see them, but also distribute posters in areas your customers are known to frequent so you can guarantee they’ll see them. Be in your customers’ natural environment, and you will be noticed.

Guest Post by Brian

Brian Morris writes for the PsPrint Design & Printing Blog. PsPrint is an online commercial printing company. Follow PsPrint on Twitter @PsPrint and Facebook.