Mark is the founder and CEO of Smartology and has spent over a decade developing cutting edge semantic technology solutions within publishing, social media and advertising. Prior to Smartology he co-founded an executive search firm where he opened the company’s first London office and helped sell the business to Alexander Mann 4 years later. He went on to co-found Leiki closing deals with The Financial Times, BBC and Sun Microsystems before spinning off the UK business in 2010 and re-branding as Smartology.