The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idols, using big data collected from November 28 to December 29.

BTS’s Jimin topped this month’s list with a brand reputation index of 12,506,372. High-ranking phrases in his keyword analysis included “cool,” “cute,” and “easy on the eyes,” while his highest-ranking related terms included “ARMY,” “dating rumor,” and “performance.” Jimin’s positivity-negativity analysis also revealed a score of 89.20 percent positive reactions.

Wanna One’s Kang Daniel took second place with a brand reputation index of 11,949,952, while MAMAMOO’s Hwasa came in at third with an index of 11,062,222.

BTS’s V ranked fourth with a brand reputation index of 9,516,349 for December, while BLACKPINK’s Jennie rounded out the top five with an index of 8,551,894.

Check out the top 30 for this month below!

Source (1)

Top Photo Credit: Xportsnews