Shigeru Miyamoto wants Mario to be as popular as Mickey Mouse

In a recent encounter with the Japanese medium Nikkei , Miyamoyo has shared that he feels that Nintendo has always had it harder than Disney because of the parents of the children,

“Many parents want to keep their children from playing video games. But these same parents have no problem allowing them to watch Disney movies,” Miyamoto said.

“We cannot seriously challenge [Disney] unless parents start feeling comfortable about their children playing Nintendo.”

Nintendo president Furukawa recently said that the company did not try to imitate Disney.

While its core business is making and selling games, Nintendo uses its popular IP in a variety of ways.

The Super-Nintendo World theme park land at Universal Studios Japan will open in the spring of 2020. It is expected that a new Super Mario animated film will be released around “2022”.