Calling all developers!

If you are interested in working on extensions, modules or helping contribute to the ODIN.CHAT mobile application, you can get a started by checking out NativeScript.org to understand the technology we are using for the app and modular extension. We recommend trying out their web-based ‘playground’ and test out app development straight on your phone. As we add more features and improve on the released application, we will be growing our team and providing support and advice for anyone that wants to get stuck in. Reach out to Pixxl | Vaughn on our Discord group if you are interested.

Ecosystem updates

We do not underestimate the difficulty around marketing and growing our audience for the messenger in today’s climate. We also know how important it is to have a well-tested user interface and make people find the app easy to use. As we have previously articulated, improvements to the messenger will be made iteratively in regular releases as we expand access to more user base.

We are implementing in-person observational user testing ‘kits’ that anyone in the community can download and use in their local area with friends and family. The aim here is to find out what improvements we can make in future iterations, without requiring access to personal data. This will help us to gather real user evidence that we can use to inform our design and development teams to make better decisions that improve the usability of the odin.chat app and future features we will add.

We tested some paid advertising in preparation of the app launch, reaching in excess of 25,000 people in less than 48 hours. This week we will be split-testing different content, wording, calls to action, and types of advertising, aimed at improving our conversion rates.

In our internal marketing funnel, we have started shifting focus from awareness to the user consideration phase. In addition, we are preparing press releases and quotes ready for use around the time of the app launch.

Press release(s) will likely be published just after the app is on the play store, and our aim is to distribute these press releases to crypto news reporters and publications. Please be aware that it is then up to the various publications to write about it, which will be out of our control.