Earlier this year, Chris Chase detailed the start of a trend in Seattle coined by the legendary jam band, Phish. When Phish played in Washington this summer, lead singer Trey Anastasio asked Seahawks fans to use the band’s play-and-response song, “Wilson,” in which concertgoers chant “WILLL-SSSSONN” after a thumping guitar double-E, as a rallying cry for Seattle’s new favorite son, quarterback Russell Wilson.

Seahawks fans gladly obliged, and now NFL Films is jumping on the trend with gusto. NFL Films producer Chris Weaver posted a quick recap of the shoot on Phantasy Tour, a Phish message board which I frequent CBS Sports’ Will Brinson found:

I’m currently co-producing and directing a piece for the series NFL Films Presents about Phish and the Seahawks, as it relates to Trey’s requests in Seattle and at the Gorge for Seahawks fans to do the Wiiiiil-sooooon chant when Seahawks quarterback Russell Wilson takes the field at home games. While Phish was wrapping up the Fall tour in Atlantic City, the band and Red Light Management provided us with outstanding access: I interviewed Trey and Fish, we did some backstage filming, and we shot virtually the entire 11/2/13 concert. Our next set of shoots is in Seattle this weekend, and at the Seahawks game this Monday Night. If you, or if you know of a group of Phish fans who will be at the game on Monday, please let me know below.

Weaver also shared pictures from the shoot on Twitter.

This is what the chant sounds like live …

(Thanks to Eye on Football for sharing.)