The Winnipeg Jets didn’t come close to claiming the Stanley Cup last season, but this city has claimed another kind of trophy.

For the 14th consecutive year, Manitoba’s capital has been named Slurpee Capital of the World, 7-Eleven announced Monday. This year, Winnipeg will also receive the first-ever Slurpee Capital Trophy Cup.

Winnipeg won the cup for having the highest average number of Slurpee cups sold per store in a region. Calgary and Detroit were close behind, 7-Eleven says.

“Canada can no longer be complacent with this title as we have some serious competition globally,” Tim Donegan, vice president for 7-Eleven Canada, said in a media release. “But we have faith in Manitobans and their passion for all things Slurpee. It’s a title they’re extremely proud of and it really shows how Slurpee is truly a part of our culture — it’ll take a lot to beat that.”

Thursday is free Slurpee day in Winnipeg, where 64,500 drinks will be made available. Free Slurpees will also be offered at other 7-Eleven stores in Manitoba.

A “Trophy Cup Tour” officially kicks off at 10 a.m. at the store at 3380 Portage Ave.

Customers can get their photos taken hoisting the cup with mascot Mr. Slurpee. The cup will then move to four other city locations.

Based in Dallas, Tex., 7-Eleven operates, franchises or licenses more than 10,00 7-Eleven stores in North America. Globally, there are more than 50,000 7-Eleven stores in 16 countries. In 2013, 7-Eleven stores worldwide generated total sales of more than $84.8 billion.