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It’s what happens when Doug is allowed to be Doug.

PC leader Doug Ford showed his brand Tuesday at the Toronto Congress Centre, kicking off the dash to become Ontario’s next premier on June 7.

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The PC leader dove in with no political correctness, double speak or backtracking.

“To Kathleen Wynne I say this: Your days as premier are numbered.”

The crowd cheered loudly. He also sent a louder message to some who have prospered under 15 years of Liberal rule.

“There will be a full audit of the government” which will “shed light and uncover the shady deals and find out who’s been getting rich off (taxpayers’) money.”

The crowd loved it.

“The party with your money will be over,” he promised.

It was Ford on brand — a wise move by his team which had a tough week dealing with weird campaign issues.

First, there was the nomination appointments flip- flop, then the green belt fiasco and the hasty panic-driven decision to drop Tanya Granic Allen as a candidate because Wynne didn’t like her taped comments from four years ago. There was also the issue with now-appointed PC candidate Meredith Cartwright, who had worked against Ford in the past, being questioned about actors hired as pretend supporters at the debate.