Episode Name:

Where to Start Indie Game Marketing with Logan Williams

Episode Description:

As much as we wish marketing didn’t demand a lot of time and effort, that still doesn’t mean it should be neglected. Logan Williams of IndieWolverine shares several marketing tips that any indie or solo dev should start with and be able to implement in small, actionable steps and see results.

Q?Box Round Answers!

The Q?Box round is a series of random questions so you can get to know a little bit more about our guest.

Dogs or Cats?

100% Dogs

What is your favorite game of all time?

Final Fantasy 9

Name one country you always wanted to travel to.

Japan

Name one thing that motivates you every day.

Doubters and people that have told me “no”.

What’s the longest you ever played a video game for non-stop?

Doubters and people that have told me “no”.

Key Takeaways

Communication – Make sure you are effectively communicating with your audience on all fronts. Everything from your messaging to your imagery and optimize your communication efforts from there. Be Organized – Put together news beats, like announcements, trailers, screenshots, etc in a scheduled format. Build Your Fan Base – Get a landing page on your website and collect user emails with some type of offer (ie. newsletter, etc). to help build your fan base.

RESOURCES AND LINKS

More info about Logan and Indie Wolverine

Website: www.indiewolverine.com

Twitter: @IndieWolverine

Other Resources Mentioned:

Email Service Provider for Marketing: FREE

www.mailchimp.com

Tool to help identify target audience with fan base emails: FREE

www.fullcontact.com