A quantum leap in mobile ad targeting, HyperTarget allows advertisers to target opted-in users based on their app download history, which reveals important information about their interests and can be leveraged by advertisers to better target their ads.

Conversion Optimizer

Conversion Optimizer uses advanced learning algorithms to reduce cost per acquisition while simultaneously increasing campaign volume. Because the system continues to learn as the campaign progresses, results from Conversion Optimizer continue to increase as well. This means that advertisers using the platform will see consistent metric improvements that far exceed what was possible with manual optimization alone.