A Valentine’s Day PSA created by the NFL and the Ad Council shows footage of people from all walks of life embracing one another in a heartfelt video message. Part of the “Love Has no Labels” campaign, the video uses footage from the Pro Bowl in Orlando making the video montage all the more important.

Kiss cam footage, shows that love comes in many forms. According to the Ad Council, the video highlights the love between “real families, couples, and friends across different races, religions, genders, sexualities, abilities, and ages.” [AC]