Everyone is talking about vast open world hacker game Watch Dogs since its release earlier this week, and that means one inevitable thing: it was only going to be so long before the parodies started rolling in.

This Machinima.com parody of the game imagines a scenario in which Watch Dogs‘ main protagonist is forced to ditch his smartphone — which allows him to hack into various electronic devices tied to the city’s central operating system — for an iPhone. For most people, switching to iPhone is a definite upgrade. For Watch Dogs’ Aiden Pearce, however, it’s a less clear-cut decision.

Cue hilarious scenes taking place in an Apple Store.

This is the first new Machinima.com video after a brief lull, and it’s well worth checking out — if you’re a Watch Dogs fan, an iPhone owner, or both.

Source: YouTube