One man's complaint about a loaf of sandwich bread, sliced askew, was just the sourdough starter for a flood of stories on a British grocery chain's social media page about flagrantly mismanaged produce.

David Walker of Killingworth township, U.K., posted a photo of two slices of sandwich bread to the Morrisons grocery chain's Facebook post, complete with a scathing message.

"Morrisons Killingworth! You listen to me, you listen good and you listen hard. Do you hear?" Walker bellows in his 221-word screed, which we can only hope was sarcastic in nature.

"To say I am monumentally outraged would be an understatement." Walker then regaled the grocery chain with an epic tragedy that spiralled from the savagely sliced loaf, including having to calm down his apoplectic wife, as "she came scurrying through shrieking" about being unable to make a "sangwidge."

What made this post rise to the top, however, was Morrisons' response.

Morrisons responded humorously to David Walker's complaint about the poorly sliced bread. Walker would have none of it. (David Walker/Facebook)

The post earned more than 10,000 shares, 23,000 likes and 2,800 comments. Other incensed customers submitted their own tales of culinary woe from jelly-less doughnuts to a slice of bread with a mysterious case of "is being worn by a dog."

Morrisons' Facebook managers were on a roll — responding to dozens of comments and complaints in equally tongue-in-cheek fashion.

'Think yourself lucky mate I found this in a loaf recently,' wrote Mark Facchini in the ensuing discussion thread. (Mark Facchini/Facebook)

Other commenters shared their unusual grocery items. (Michael Brearley, Andy Metcalfe/Facebook)

Walker later posted a reply showing two freshly delivered loaves. "A lovely guy from the Killingworth store just dropped off these loaves at my house!" he wrote.

"Now, if there is anything wrong with these loaves, I swear to God I will kick off something rotten!"