Overview

Media and entertainment companies are being impacted by several emerging trends such as digitalization, multi-platform content consumption and the omnipresence of social media. In addition, the proliferation of connected devices has led to data being generated in immense volumes. Organizations are now striving to manage and analyze this data to extract actionable insights. They are increasingly looking to embrace tech modernization while simultaneously focusing on their relationship with customers.

In response, HCL has designed its digitalization services to enable technology-led transformation of business processes. Our services for digital media firms have the ability to bolster customer relationships and build future-ready infrastructure that allows a single view of data across the organization.

We are a one-stop partner for our customers when it comes to digitalization. Our ‘Collaborative Digital Enterprise’ model spans every facet of our customers’ requirements, from supply chain optimization to end-to-end cloud-based models. Our ALT ASMTM framework uses a “proactive obsolescence” approach to help clients minimize operational costs while maximizing revenue.

Our deep domain expertise and micro-vertical strategy help craft domain-specific solutions for media and entertainment enterprises:

Publishing - newspapers and magazines, education, and business information services

New media - broadcasting, cable, and music

Lifestyle - gaming, hospitality, and sports and leisure

We have over 10 IPs and frameworks in this sector to help our clients optimize their value chains. Our Digital Media & Publishing Lab offers cutting-edge solutions to simplify several operational aspects:

Content life-cycle management

Digital rights management

Access and entitlement

Digital asset management

Collaborative environments

Cross-media advertisement management

Vertical search

In the last 10 years, we have collaborated with four top-tier publishing companies, two gaming solution giants, three global music conglomerates and two leading casinos. Currently, we are ranked as a leader among publishing IT service providers in India.