Sorry, this video isn't available any more.

A man who dresses and identifies as broccoli was branded an ‘idiot’ by Piers Morgan as he appeared on Good Morning Britain.

Mr Broccoli, who was arrested at the Animal Rebellion protest on Sunday but released without charge, explained to the presenter and co-host Susanna Reid that his job is ‘to just grow’ and his aim is to see a transition to a ‘plant-based food system’.

But Piers and Susanna failed to see the funny side.

‘Your argument, dressed up as broccoli, strikes me as so absurd that you’re wearing a costume but you’re trying to get a serious point across about veganism,’ Susanna commented.




‘I hear what you’re saying and we’re in extremely hot water about this,’ Mr Broccoli replied. ‘It’s going to go pear-shaped.’

‘Do you practice what you preach when it comes to the environment, at home?’ Piers asked. ‘Do you have televisions and electrical devices?’

Mr Broccoli joined Good Morning Britain today (Picture: ITV)

To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video

‘No, I’m just a broccoli,’ said Mr Broccoli.

Piers and Susanna then took issue with their guest’s lack of knowledge behind the science of meat-eating and the environment.

‘You have to explain to them why you think a plant-based diet is going to be effective. If you don’t know the science, how can you do that?’ Piers noted.

‘Well, I am just a broccoli,’ the guest said before taking out a banana from his jacket pocket and pretending it was a phone.

Piers then snapped: ‘The trouble is Mr Broccoli, had you made a very coherent, powerful, science-based argument, you would have had a real impact.

‘You would have a lot of attention through the way you dressed up for your cause, but to come on here and just be an idiot makes us think you’re just an idiot.’

Oh, how we love Good Morning Britain.

Good Morning Britain airs weekdays at 6am on ITV.

Got a showbiz story? If you've got a celebrity story, video or pictures get in touch with the Metro.co.uk entertainment team by emailing us celebtips@metro.co.uk, calling 020 3615 2145 or by visiting our Submit Stuff page - we'd love to hear from you.

MORE: Laura Tobin forced to improvise the weather after Good Morning Britain technical slip up

MORE: Susanna Reid has split her dress on Good Morning Britain ‘on more than one occasion’