Description

This is completed downloadable of Test Bank for Marketing Canadian 3rd Edition by Dhruv Grewal, Michael Levy, Shirley Lichti, Ajax Persaud

Instant download Test Bank for Marketing Canadian 3rd Edition by Dhruv Grewal, Michael Levy, Shirley Lichti, Ajax Persaud after payment

Product Descriptions:

Grewal Marketing, Third Canadian Edition, focuses on the concepts and tools that help marketers create value for customers. Integrated throughout the text, current and engaging Canadian examples define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.

Table of Content:

Chapter 1: Overview of Marketing

Chapter 2: Developing Marketing Strategies and a Marketing Plan

Chapter 3: Marketing Ethics

Chapter 4: Analyzing the Market Environment

Chapter 5: Consumer Behavior

Chapter 6: Business-to-Business Marketing

Chapter 7: Global Marketing

Chapter 8: Segmentation, Targeting, and Positioning

Chapter 9: Marketing Research

Chapter 10: Product, Branding, and Packaging Decisions

Chapter 11: Developing New Products

Chapter 12: Services: The Intangible Product

Chapter 13: Pricing Concepts for Establishing Value

Chapter 14: Strategic Pricing Methods

Chapter 15: Supply Chain And Channel Management

Chapter 16: Retailing And Multichannel Marketing

Chapter 17: Integrated Marketing Communications

Chapter 18: Advertising, Public Relations, And Sales Promotions

Chapter 19: Personal Selling And Sales Management

Product details:

Language: English

ISBN-10: 1259030652

ISBN-13: 978-1259030659

ISBN-13: 9781259030659

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