Just because your startup is your baby or you can code like a genius doesn't mean anyone will take notice. There are hoards of great ideas that never take off, because the founders fail to communicate properly. Sadly, most startups are self-obsessed, especially when it comes to their new apps, and fail to articulate what their app can do to change people's lives. Most fail to listen to their customers (if they have any).

You need to create a powerful narrative around your app startup and fast--but how can you do that and still keep moving your startup forward?

Hire Someone Who Knows How to Write Well

Obvious, right? However, many startups are on shoestring budgets, and the last thing they want to allocate funds toward is bringing on yet another employee, contractor, or freelancer. However, writing is a skill that not very many people excel at. Without a pro, it's basically like hiring a chef to take care of your online marketing efforts. Communication is vital for every single business, and only a professional can render professional results. However, if making that hire is simply not feasible...

Use Social Media Wisely

Social media is a great platform for connecting, engaging, and fostering relationships with potential customers, partners, and investors. Research which platforms best match your app (it's not automatically Facebook and Twitter), and come up with a social media plan similar to a business plan. Make sure you know your SEO and content marketing basics, and infuse those practices into your social media work.

There's a lot you can do in a short amount of time. Find the best days and times to post, use analytics (there are free ones) to see which posts perform best, and post regularly. Not only will you have an avenue for sharing your story, engaged consumers may start to drive the conversation for you.

Blog, Blog, Blog

Start your own blog, offer to guest blog on other complementary blog sites, and bring on your own guest bloggers. Make sure your blog is mobile friendly and responsive for all types of devices. Remember some trusted rules for decent blogging: Stick to around 450 words and no more than four sentences per paragraph, and pepper in good links while you're at it. Make blogs shareable, and if you prefer video blogging, that counts too. This is an informal way to have a conversation with your audience.

Seek Out Media Attention

Get press releases drafted, reach out to local media about feature stories, and consider hosting a launch party to bring attention to your app. If you can build up hype via geo-targeting at a local scale, a lot of new doors may open for you. Even if your app isn't geo-specific, the founders have hometown connections and your headquarters must be located somewhere. People love supporting local businesses, so start connecting with media outlets on a more regional scale.

Pay Attention to Your "About Us" Section

Your website shouldn't completely be about the app, though that should certainly be the main focus. Make sure the History or About Us section is engaging, easy to find, and relays the kind of company vibe you want customers to see. There are hundreds of app websites on which it can be impossible to find who created the app, the history of the company, or anything else beyond Download Now. Put the "person" back into the personality of your company by giving folks more information on who you are.