Company's senior vice president of sales and marketing Doug Bowser takes over role on April 15

Nintendo of America announced on Thursday that company president and COO Reggie Fils-Aime (seen below right) will retire on April 15. The company's current senior vice president of sales and marketing Doug Bowser (seen below left) will become the new president. Nintendo of America 's official Facebook page also began streaming a message video from Fils-Aime.

Nintendo Co., Ltd. president Shuntaro Furukawa said, “Inside and outside our company, Reggie is known as an exceptional leader." Furukawa added, "We are grateful that he is leaving the business in good shape with strong momentum."

Fils-Aime said, " Nintendo owns a part of my heart forever." He noted that he is "departing in both good health and good humor" and described his departure as "leveling up" to spend more time with his family and friends.

Bowser said he has worked with Fils-Aime as his mentor four four years. Bowser also said he plans to "continue to build on [Fils-Aime's] work to evolve and expand our brand, furthering Nintendo 's global mission of creating smiles. There are millions more of those to come.”

Fils-Aime began working at Nintendo of America as its executive vice president of sales and marketing in 2003, and he became president and COO in 2006. According to the announcement's press release, "Fils-Aime's management led to record-breaking sales for products like the Nintendo DS, Wii, Nintendo 3DS and Nintendo Switch systems." During Fils-Aime's time with Nintendo of America , the company established a new sales and marketing office in Redwood City, California and built a new headquarters in Redmond, Washington.

Bowser joined the company as its vice president of sales in 2015. He then became senior vice president of sales and marketing in 2016. Bowser previously worked as vice president of global business planning for Electronic Arts . He also previously worked in sales positions at Procter & Gamble in Asia, Laitn America, and the United States.

Update: Video added.

Source: Business Wire via Kotaku