Muskoka Launching Renewable Carriers & Continuing Water Conservation Partnerships

BRACEBRIDGE, ON – Muskoka Brewery has announced two initiatives that will allow it to further its commitment to help “protect Ontario’s biodiversity and fresh water sources, [and] preserve the natural beauty that exists in Muskoka and across Canada.”

The first is the use of a new and environmentally-friendly form of packaging for 6-packs of 355 ml cans of Detour Session IPA and Craft Lager that are launching this spring:

Developed by packaging company WestRock, the Can Collar™ is a durable, environmentally friendly ring alternative, made from 86% paperboard, a renewable, fiber-based material, using the minimum amount of material required to still firmly hold the cans in place, and be water resistant. The Can Collar™ is recyclable where facilities exist to recover poly-coated paperboard products.

In addition, Muskoka Brewery and urban sustainability organization Evergreen will be continuing the Muskoka Brewery & Evergreen Fresh Water Grant Project , an initiative launched last autumn to help protect fresh water sources in Ontario. Three non-profit groups – Lake Ontario Waterkeeper, Muskoka Conservancy and Ottawa Riverkeeper – will receive funding from the project to help them “restore native plants in riparian, wetland and shoreline areas, collect water quality data points, and engage the public in the care of local water systems.”