A U.S. Airways flight attendant’s alleged mistreatment of an Army Ranger on Thursday took Twitter by storm.

According to ABC affiliate WSOC-TV in Charlotte, N.C., the flight attendant refused a request from First Sergeant Albert Marle to hang up his uniform jacket to keep it from getting wrinkled, telling the ranger the service is only for first class passengers.

To add insult to injury, when first class passengers agreed to exchange seats with Marle to accommodate his request, the flight attendant refused to allow it.

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“When he asked if he could hang his coat up to keep from getting wrinkled, he had a chest full of medals — many deployments,” Cliff Autrey, a passenger on the flight, told WSOC-TV. “All she had to say was, ‘Yes.’”

Eventually, another attendant hung up the jacket to the dismay of the first attendant.

A passenger who appeared to be on the same flight was so outraged that he began tweeting a series of messages about the incident, tagging U.S. Airways. He stressed in one tweet that “not a soul in first class had a coat. Not one!”

H/T Twitch.com

Do not fly US Air, I have just witnessed a US soldier heavily decorated disgraced. Will be sharing with other media outlets ASAP. — Kirbs72 (@Bkirby72) October 9, 2014

@USAirways the airline that I have flown almost 100,000 miles on this year disgraced a heavily decorated soldier right in front of me. Shame — Kirbs72 (@Bkirby72) October 9, 2014

@USAirways three of us in first class begged your poorly trained associate to hang this heroes decorated jacket. To no avail — Kirbs72 (@Bkirby72) October 9, 2014

As a result of Twitter user Kirbs72’s tenacity, U.S. Airways finally replied and they had a short exchange with the concerned passenger adamant that the airline make it right with the soldier:

@bkirby72 Please DM your record locator and we’ll forward an email to Flight Services for internal review. We’re following you now. — US Airways (@USAirways) October 9, 2014

@USAirways forget that, you locate sergeant Albert Marle from flight 1930 PDX to Charlotte and make it right with him. He’s a hero — Kirbs72 (@Bkirby72) October 9, 2014

But based on the responses to the multiple tweets posted in the interim, the cost to the U.S. Airway brand was substantial — a lesson to be learned:

.@USAirways @Bkirby72 US Airways treats an Army ranger that way? It’ll be a cold day in hell before I fly commUniSt Airways again! #TCOT — RKBA (@RKBA1911) October 10, 2014

.@USAirways @Bkirby72 This veteran will never fly USAir ever again. They are on my official boycott list FOREVER! #BOYCOTTUSAirways — Mathew S Harrison (@MathewSHarrison) October 10, 2014

@USAirways is it really in your policy to disrespect brave men such as Sergeant Marle? Flight attendant Ava of US 1930 from PDX to CLT. — Laura Kirby (@LauraKirby76) October 9, 2014

@Bkirby72 @lifebythecreek @USAirways Bravo to you, sir. Not many would have bothered getting involved. I’d buy you a beer if I could. — Deana (@Rogue_40) October 10, 2014