Several weeks ago, we rolled out Reddit’s first performance-driven ad offering — the CPC (cost per click) ad — and with it, an expanded set of campaign objectives and efficiencies for direct response advertisers. Today, we’re excited to build on that foundation with two additional offerings that help optimize Reddit Ads for performance advertisers: App Install as a campaign objective and a vastly improved Conversion Pixel with expanded capabilities for tracking and measurement.

NEW: App Install as a Campaign Objective

Built on top of the foundation we laid with Cost Per Click ads, App Install ads appeal to mobile-first advertisers looking to grow their mobile user base. Now, advertisers can select ‘App Install’ as their campaign objective and Reddit will enhance ad performance to drive App Store visits.

When advertisers choose ‘App Install’ as their campaign objective, we now directly target Reddit’s mobile app users with native mobile ads, allow advertisers to bid per click (meaning advertisers only pay if the ad converts to an app store visit) and target iOS or Android users (or both) and direct clicks to the app store URL.

With the rollout of App Install ads, we’ve also updated our reporting capabilities through integrations with seven of the leading app install attribution providers, including: Adjust, Tune, Appsflyer, Kochava, Tenjin, Singular and Branch. Now, advertisers can track and monitor impressions and click data directly in their attribution provider’s dashboard.

NEW: Improved Conversion Pixel

In addition to new performance bid types and campaign objectives, we’re thrilled to share our vastly improved Conversion Pixel with expanded capabilities for tracking and measurement. Previously, the Reddit Ads Conversion Pixel could track only one conversion event, coupled view-through and click-through conversions together and did not allow attribution window configuration.

Today, Reddit’s improved Conversion Pixel: