There is a stark economic reality standing in the way of the more grandiose Atleti dreamers. Like it or not, Atleti finds themselves in a domestic league with the world’s two biggest clubs. In the recent issue of Deloitte Money League Atletico was listed at 13th in terms of worldwide overall revenue generation. The club accrued €304m in revenue in 2017-18, augmented by its move to the Wanda, which resulted in a 39% increase in match day revenue. However, the club was slightly hampered by its Champions League group stage exit, which was somewhat offset by winning the Europa League Title. Winning the Europa League correlates to a sizeable sum, but is dwarfed by UCL knockout round participation. Even with the new stadium, and year-over-year growth Atleti still only garnered 41% of what Real Madrid generated last year, and 44% of what Barcelona was able to produce. This perhaps reinforces the notion that just in competing for the league title Atleti is overachieving. In terms of European success, Atletico has outstripped many of their more profitably opponents in recent years – bypassing such mammoth earners as Manchester City, Tottenham, Chelsea, Arsenal, Manchester United, and Borussia Dortmund.