As the mass killing in Florida unfolded, the National Rifle Association was promoting a Valentine’s Day-themed tweet that urged people to buy guns for their loved ones, according to reports.

“Give your significant other something they’ll appreciate this Valentine’s Day,” read the tweet by Yonkers-based Kimber Firearms that featured a photo of two guns set on a heart-shaped box.

The picture of the pistols was pulled from the Instagram account of Jim’s Firearms of Pensacola, Florida, according to Business Insider.

The NRA’s retweet was live at 3:49 p.m. Wednesday — almost an hour after the Broward County Sheriff’s Office tweeted about the shooting at Marjory Stoneman Douglas High School in Parkland, according to the Internet archiving site the Wayback Machine.

By 7 p.m. , the retweet had been deleted, Business Insider reported. The image by Jims Firearms, which was posted Feb. 2, remained active on Thursday.

The NRA told The Post that its retweet disappeared because Kimber pulled its tweet.

Igor Volsky of the Center for American Progress captured a screenshot of the semi-automatics resting on the pink heart.

“Earlier this morning, @NRA re-tweeted a tweet from a gun maker encouraging people to buy their loved ones guns for #ValentinesDay,” Volsky tweeted

The NRA has been assailed for its social media posts in the past.

In July 2012, soon after a shooting at a Colorado movie theater where 12 people were killed, an NRA-affiliated account tweeted, “Good morning, shooters. Happy Friday! Weekend plans?”

In November 2017, the group sparked outrage when one of its Twitter accounts posted a link to a blog post explaining the differences between gun parts after 29 people were slaughtered at a church in Sutherland Springs, Texas. The tweet was quickly deleted.