LG's absurdly thin "Signature" series of TVs is getting even more absurd: The latest model is a "rollable" TV.

When not being used, the skinny TV rolls down into a box that also doubles as a soundbar.

There's no price or release date just yet, but LG says the rollable TV will ship in 2019.

Before reading any further, you have to see this new television in action:

Pretty impressive, right?

That's the rollable TV from LG. With the press of a button, it disappears into a relatively small rectangular box.

But the LG Signature OLED TV R, as it's officially known, is more than just novel trickery — it's a unique, impressive approach to new TV design. It was unveiled on Monday during the opening day of the annual Consumer Electronics Show in Las Vegas, and it's already a standout of the event.

Here's what we know about it thus far: