Packaging: The samples come in centrifuge tubes, the full size comes in a squeeze tube with a nozzle tip. I really like how the lip theory samples are packaged, you get them in centrifuge tubes and it's brilliant for the product.





Formula:



It's pretty apparent that these lip theory liquids are the company's take on OCC lip tars. Comparing the two, the lip theory liquids do have a similar consistency however they're not as runny as the lip tars. The lip theories start as a semi-glossy/satin finish and dry down to a semi-matte finish after about an hour. Like most liquidy lip products, I did find that these feathered on me. You can easily use an anti-feathering lip pencil to prevent feathering.



I personally don't consider these drying but it takes a lot for anything to dry out my lips so your experience may differ. Wear time depends on the shade. For Big Bang Theory, I can get 7-8 hours of great wear. For a lighter shade like Enzyme, the color tends to sink into my lip lines so I get only a few hours of good wear.



I highly suggest you apply these with a doe foot applicator instead of a brush; this way you get good coverage and it prevents you from applying too much product. With all the shades, less is more and thin layers are important to get it looking opaque.





Arm Swatches:





I watched them on the arm so you can get another sense of the colors but included did lip swatches/full face photos below.



