Feeling hot?

Outdoor brand Filson launched a Smokey Bear-themed collection Friday, commemorating the 75th anniversary of the iconic firefighting mascot.

Filson — once the official manufacturer of uniforms for the US Forest Service — is offering up a smokin’ range of stylish items, including T-shirts ($45), a Smokey-emblazoned baseball cap ($36) and a set of camp-friendly throwback enamel pins ($12).

Rounding out the wholesome capsule collection is a campfire appropriate shirt ($85) and matching boxers ($45) as well as a heat wave-friendly water bottle ($20). Check out the commemorative looks: