jamietre Jul 31, 2017 @erlinmeyer - the way data is presented for 4K and 3D is deceptive, or simply ill conceived, to the point of being useless. I've mentioned this before but nobody seems to care...



The percentages are not the % of the 3D or UHD market, but the percent of *the total units for that title.* Ranking them by this percentage is meaningless.



Kong was #1 in total units (all formats together) by a large margin - selling almost twice as many units as #2. So let's say Kong sold 1,000,000 units (which they don't report, for reasons unknown). If this were the case, then "3%" for 3D means 3% of 1,000,000 = it sold 30,000 3D units.



The #4 3D title is "Suicide Squad." In the total unit rankings, this is #17, and sold 2.73% of the units that Kong did - 27,300 in our example. The chart says 1% of it's sales were 3D - 273 units. TWO HUNDRED AND SEVENTY THREE.



"Lego Batman" was #3 overall, at 11.43% of Kong = 114,300 units. 1% of those were 3D = 1,140 roughly. Probably four times as many as Suicide Squad, yet not on the chart!



#2 and #3 3D titles don't even make the top 20 overall sales, so their sales are even less.



All the same math applies for the UHD chart. It's obvious from the source data that "Kong" and "Fate of the Furious" had much higher UHD unit sales then any of those old titles that are boosted simply by a high percentage for that format, having nothing to do with overall unit sales.



So yeah - Kong Island sold a hell of a lot more UHD and 3D units than any of those other movies. But the way the data is reported is useless and stupid. 22% for John Wick just means a lot of people buy the 4K version - which makes sense, since it's a re-issue. But total units for John Wick aren't on the chart, and 22% of almost nothing is even closer to nothing.



Source data: http://www.homemediamagazine.com/top-sellers/top-20-sellers-week-ended-072317