The galloping success of the Ford Mustang in Australia could lead to a stampede of American muscle cars.

Fiat Chrysler Automobiles Australia's desire to develop a right-hand drive version of the next-generation Dodge Challenger has been helped by the popularity of the new-age pony car in Australia and other right-hook markets around the world.

Speaking with Australian media today in Melbourne, FCA's local boss, Pat Dougherty, confirmed the company plans to add more models to the fledging American brand's line-up, which currently only includes the Journey seven-seat people mover.

While Dougherty refused to name the Challenger among the models under consideration, which would likely include the flagship Hellcat model powered by a 527kW supercharged Hemi V8, he intimated as such when he conceded "there are certain products that we believe would resonate well here in Australia."

Dodge Challenger Concept Photo: Supplied

"They are further out in the scope [of produce development], but we do plan to have more Dodge products in the market," he said.

"But it is kind of dictated by the long-range planning and the development of the new products. Coming in after a left-hand drive product is [already] developed and trying to make it right-hand drive brings with it more cost than developing it up front. So, on the refreshes on some of the Dodge product you can imagine [would be appealing] - and light-duty Ram products - as those products move forward the plan would be to include Australia in the mix."

Although Doughtery, or FCA's product strategy and marketing boss Zac Loo, would not be drawn on the timing of new additions to the Dodge line-up, Australian muscle car enthusiasts might not have to wait too long for a Mustang alternative as the current, third-generation Challenger was first released in 2008 and is due to be replaced within the next 18 months.

The existing model uses the same basic underpinnings as the Chrysler 300 SRT, which itself is a legacy of the former Daimler Chrysler tie-up as the structure was first used on the W211 Mercedes-Benz E-Class that was introduced in 2002.

It is understood the next-generation Challenger will utilise the rear-wheel drive platform developed specifically for the revival of the Alfa Romeo brand that will begin with the highly-anticipated Giulia sedan and is due to arrive in local showrooms early next year.

The 2018 Challenger is also expected to spawn a spin-off model that revives the equally iconic Barracuda badge.

While the muscled-up coupe will provide FCA with a heroic performance car that could fill the void left when Holden and Ford cease local manufacturing, the popularity of workhorse utes in Australia is also helping FCA's local division to leverage for right-hand drive production of the Ram 1500 pick-up as a rival to the likes of the Toyota HiLux, Ford Ranger and Mitsubishi Triton.