You can spend hours trying to dig out SEO data in Google Analytics.

Or, you can build a custom Dashboard – with a glance, it tells you everything you need to know.

Pssst…I also created a KILLER 12 page report to use for your clients. It’s built in Google Data Studio and fully customizable to your website’s needs. Read more about it here or click the button below to download.

GET REPORT

You can add up to 12 Reports (or “Widgets”) to each Dashboard. It’s the easiest way to visualize related data into one manageable screen.

A few months back we built an organic search Dashboard. Every widget in the report is pulling different SEO metrics that gives me everything in one simple screen.

One of my favorite things about Dashboard is the ability to share them across accounts. The way it works is simple:

I send you a link

You click on it

My Dashboard gets auto uploaded to your account

Dashboard gets auto uploaded to account Your data pulls through in the reports

Pretty awesome, right?

Well, I’ve included the link to the SEO Dashboard below. I’ve also included a detailed breakdown of each Report / Widget included in the Dashboard.

If you struggle to get actionable search data from Google Analytics, use our Dashboard.

If you struggle to create meaningful SEO reports for your clients, use our Dashboard.

In this post, I’m providing: A link to upload the custom SEO Dashboard

A detailed breakdown of each Report / Widget included in the Dashboard

CLICK HERE to INSTALL THE DASHBOARD

Having issues with uploading? Read Google’s troubleshooting guide.

How to Use the SEO Dashboard

Our dashboard consists of 11 different reports that I use to gauge our SEO efforts on client websites.

It’s a staple of how analyze the progress of SEO campaigns over time.

Before you upload our Dashboard, let me run you through each report included.

1. Organic traffic count

A lot of Analytics experts will tell you to focus on more meaningful KPIs. I don’t care what they say – traffic is the life blood of your website. This report is set up to filter your data for organic search sessions only.

Use this for:

A high level understanding of how much traffic is coming to your website through search engines

Organic traffic trends (seasonality, spikes and dips)

Read more:

Need help with your analytics? Leverage our full service Analytics consultants.

2. Organic traffic trends over time

This is the charted version of above. The data will display based on the time period you select for the Dashboard.

Use this for:

A more granular analysis of organic traffic

Seeing dips in search history? Dig into specific dates with this chart

Read more:

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3. Goal completions from organic search

We’re results driven marketers – our biggest concern is how I can drive more meaningful web based actions for our clients. This report is set up to tell you how many goals were completed from organic traffic.

Use this for:

How organic search is impacting conversions on your website

Measure the ROI of search marketing campaigns

Read more:

4. Search engine breakdown

Google isn’t the only search engine out there (although according my data, it’s the most important!). This report shows you a pie chart breakdown of which search engines are sending traffic to your website.

Use this for:

An understanding of which search engines are favoring your website

Generally speaking, it should be Google, due to the large market share it holds

Read more:

5. On site engagement metrics

Google looks for more than just high quality links and a technically optimized website. Ranking factors extend to on site interactions as well. This report pulls through your top organic landing pages and their time on page and bounce rates.

Use this for:

A detailed understanding of your top performing ENTRY pages

Measuring how of organic traffic engages with your content once it reaches your website

Read more:

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6. Organic traffic by city / location

If you’re a local business or work with local clients, this widget is perfect. It pulls through your top organic traffic sources by city. Our attorney SEO clients love this report because it tells them if their clients are coming from their target cities.

Use this for:

Finding out where your traffic is really coming from

If you are working with an SEO agency, you can see if they are sending fake traffic / bots to your website

Read more:

7. Keyword performance by URL

Google hides over 80% of your keywords due to “user privacy” concerns. I set up a widget that filters out the “not provided” keywords and pulls through the rest. What you’re left with is a handy report that shows you the keywords visitors use to find your website.

Use this for:

While this isn’t a complete list, it gives you a high level idea of which keywords are driving traffic to your website

Use Google Search Console Queries report to dig out more data

Read more:

8. Tracking internal search data

The keywords people use to find your site are important, but the ones they use once on your site are more important. I set up a widget that reports back your internal search keywords. This data is great for a number of things, including optimizing your website’s content and architecture.

Use this for:

Mining new keywords that visitors are searching your website with to build new content around

Optimizing existing pages for customers

Read more:

9. Mobile vs. desktop traffic from search

I used to ignore mobile traffic – big mistake. I included a widget that pulls through mobile organic traffic vs. desktop organic traffic to help understand how users are accessing my sites.

Use this for:

Rebuilding your website in mobile heavy verticals

Understanding how your customers are accessing your website, allowing you to improve your site’s layouts

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10. Referral traffic from other websites

Referral traffic is an under utilized measurement of SEO. If you’re building links on high quality websites, you’re going to see a steady stream of referral traffic. I set up a report that pulls through your top referral sources + number of goals they drive.

Use this for:

Understanding the value of link placements on other websites

Understand WHO is linking to you organically

Build relationships with other websites

Read more:

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11. Page speed report

Google loves fast websites. It’s important to keep an eye on your content to make sure there are no errors driving up load times. The final widget reports the pages with highest load times.

Use this for:

Improving the speed of your website

Read more:

Pssst…I also created a KILLER 12 page report to use for your clients. It’s built in Google Data Studio and fully customizable to your website’s needs. Make sure to check it out here.