Gillette, the world’s leading male grooming brand, which has been working with the world’s best athletes for many decades, is now official partner of the ESL Championship (ESL Meisterschaft) in Germany.

Gillette thus continues its international involvement in the field of esports: By sponsoring the Intel® Extreme Masters (IEM) World Championship Katowice, Gillette entered into a partnership with the global brand ESL in 2017, which is now being expanded to the German market in 2018.

Andras Papp, Gillette Brand Communications Leader in Europe and IMEA, said: “As a pioneer in sports marketing, we are always looking to take another step forward. We are pleased to have a strong partner at our side in the form of ESL, who shares a passion for fascinating sports and precision and who organizes the most prestigious league in Germany”.

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Bernhard Mogk, SVP Global Sales & Business Development at ESL, is also pleased about the new partnership: “The ideal symbiosis: the Gillette brand is not only a perfect match for ESL with its impressive sports tradition, but also with its innovative products! We are pleased to be able to create added value for esports and the esports community in Germany with such a great partner.”

Last year, Gillette recognized the potential of digital sports and entered the world of esports as a sponsor of the ESL Intel® Extreme Masters (IEM) World Championship in Katowice and as a sponsor of the successful League of Legends clubs EDward Gaming and Team SoloMid.

Gillette’s first global esports brand ambassador was previously the successful Spanish sSports champion and former League of Legends World Champion Enrique Cedeño (xPeke).

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Source: Press release