When you're done, you can package your apps for multiple big platforms. Sumerian-made code will run on any web browser that can handle WebGL or WebVR, but it'll also play nicely with Google Daydream, HTC Vive, Oculus Rift and iOS devices. Support for Android's ARCore is coming soon, too.

This probably isn't going to satisfy developers who have exacting needs (particularly game studios), but that's not really the point. This is more about making AR and VR app creation easier for companies that don't necessarily have the expertise and resources of a dedicated software developer. They can whip up a training space or a VR shopping helper without having to worry about code. It helps Amazon's bottom line by driving people to AWS, of course, but it could also lead to seeing AR and VR in more places.