People in Princeton, New Jersey were recently asked by none other than Albert Einstein to quit eating meat and embrace a vegan diet.

OK, so it wasn't Albert Einstein himself, just an inflatable character made to look like the genius. “Think before you eat. Go vegan,” read the message on its T-shirt.

Apparently, Einstein turned into a vegetarian towards the end of his life, so it's no wonder that green-oriented group PETA chose to use his popularity to draw some attention to its cause.

“Everyone would agree that Einstein was no dummy, and going vegetarian was one of the most intelligent moves that he ever made.”

“With so many delicious vegan options available, there has never been a better time to make the switch to a kinder, smarter diet. And that's one thing that isn't ‘relative,’” PETA writes on its website.