CANADA — As the National Hockey League playoffs get underway, Chevrolet Canada is celebrating the sixth season of CBC’s Hockey Night in Canada Punjabi.

It’s a special event that brings broadcasts of nationally televised hockey games every Saturday night throughout the NHL regular season and one series per round during the Stanley Cup playoffs.

“Hockey Night has been an important initiative for us for the past six seasons because it’s helping to make the game of hockey more accessible to more Canadians,” Joel Darling, executive producer of CBC’s Hockey Night in Canada, told South Asian Focus. “We are always looking for ways to grow the game among new audiences and Hockey Night in Canada Punjabi has been a great success, with consistent audience growth over the years.”

The broadcast team consists of host and play-by-play commentator, Harnarayan Singh, and hockey analysts Bhola Singh Chauhan and Inderpreet Cumo.

In each game, one of the analysts joins Singh for the commentary.

This year marks the sixth season of CBC’s Hockey Night in Canada Punjabi and the show has shown consistent audience growth with online audiences.

“Hockey is a part of our Canadian heritage and inspires a passion that defines us,” said James Nava, Toronto marketing manager for Chevrolet Canada. “Chevrolet is proud to share that passion with a diverse Canadian audience through our sponsorship of Hockey Night in Canada Punjabi.”

The game’s popularity continues to grow among new audiences, including the South Asian community, and CBC and Chevrolet recognize that and are working together to help foster that growth with new fans, said Nava.

Meanwhile, celebrating the Hockey Night, Chevrolet Canada is also hosting its colourful “meet and greet” programs in the GTA.

The first of the three series shows took place this week at Gateway Chevrolet in Brampton.

The program attracted a large number of visitors and hockey fans where announcers Harnarayan Singh and Bhola Chauhan met and greeted the visitors.

The second show is scheduled for tonight (Wednesday) at Frost Chevrolet (320 Queen St East in Brampton).

The third show will take place on Thursday (April 25) at Leggat Chevrolet, 360 Rexdale Blvd. in Etobicoke.

Hockey Night in Canada Punjabi is available online at CBCSports.ca/Punjabi and through specialty digital channels — Bell Satellite TV channel 232, Bell Fibe TV channel 233, Delta Digital (Eastlink) channel 294, Rogers Digital TV channel 799, Shaw Digital TV channel 328 and Telus Optik TV channel 131.

Every Thursday a new weekly podcast is also available on-demand at CBCSports.ca/Punjabi and on iTunes.