Are you looking to improve your dental marketing strategies?

Let’s take a step back first, if you’re looking to improve your marketing then it means you have engaged an agency or freelancer to carry out some form of digital advertising strategy to help you boost your practice to gain greater visibility in search engines like Google or to improve the volume of new patient leads you are currently generating.

In order for you to make an informed decision about the next steps you need to take to improve your current marketing plan, you need to carefully evaluate what digital strategies you have used and what result they generated.

Below are some questions we frequently hear from dentist practice owners who share their frustrations around poor performing marketing campaigns and in a lot of instances this stems from initially building a sub-par website which isn’t designed to convert the website visitors into new patients.

Have you made your expectations clear to your agency?

What kind of results gives you a good return on investment?

Are you actually tracking how many patients your marketing is generating?

It’s not easy to know exactly what results you should expect however getting the right advice from a credible, trustworthy agency in the dentistry industry is a great way to start.

Below are some important steps we encourage practice owners to take to improve their dental marketing campaigns

Conduct an audit of the volume of new patients generated each month across the last 12 month period. Once you have this figure, identify the optimal capacity your practice could be working at keeping available chairs active. You should now have your ideal number of new patients Identify what your advertising budget has been across the past 12 month period and divide this number by the volume of new patients you generated. It’s important to bear in mind that every practice will generate referrals, word of mouth and family members visit however if they have used your website, google ads, seo, social media to contact you we can still attribute that to your budget. Review your competition in social media and see how many followers they have, how often do they post and how active are they in Google - this will help you understand how active they are and in turn how competitive you should be in terms of budgets and channels of dental marketing to use.

With the above tips you should be in a position to improve your digital strategy and have some clear, tangible milestones to have to measure the efficacy of your marketing strategies moving forward. Remember, if you can’t measure it, how do you know if it’s working?

That’s why Smile and Grow provide a range of tools to help you track your campaign, from click to call to new patient to google review - we track it so you can be confident that your dollars are working for you.