The FES Watch, an e-paper timepiece developed by a Sony subsidiary, first broke cover a year ago on Japanese crowdfunding site Makuake. Since then it's expanded to Sony's own crowdfunding portal First Flight, and this month it'll finally see a release — albeit a limited one — in Japanese stores.

The MoMA Design Store on Omotesando will carry the FES Watch from this Saturday, while Isetan in Shinjuku — the boutique department store that Apple used for the Apple Watch launch — will sell it from December 1st. In choosing these two locations, Fashion Entertainments, the Sony subsidiary producing the FES Watch, is clearly taking a design- and style-first approach to the release of its first product; Tokyo's countless electronics stores are being left out for now.

The FES watch — which really is just a watch, not a smartwatch — will be sold through the Japanese MoMA online store, too, and it's also still available through First Flight with shipping set for Saturday. Sony isn't revealing anything about a wider release except to say that it plans to bring the FES Watch to other stores in time. The watch sells for a tax-inclusive price of ¥29,700, or about $242.