The famous Ekka strawberry sundae is about to be made outside of showtime for the first time in a bid to help farmers rocked by the needle contamination scare.

More than 100,000 of the sundaes are made every year at the Ekka by the Prince Charles Hospital Foundation, with all monies raised going to medical research.

Next Wednesday at King George Square in Brisbane's CBD, the popular sundaes will be scooped at a pop-up stall from 6:30am.

Foundation chief executive Michael Hornby told ABC Radio Brisbane Breakfast that all money raised on the day would go to strawberry farmers.

"The farmers and the strawberry industry absolutely deserve the chance," he said.

"This has never been done before and the sundaes have never gone beyond the showgrounds.

"We want to try and make 10,000 sundaes.

"For the last 29 years we have relied on strawberry farmers to help us with the work we do, now we're going to help them."

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During the Ekka more than 3,000 volunteers are needed to make the sundaes.

"This is a strong message to the consumers not only in Brisbane but across Australia as it's a national dilemma, so let's fix it."

Recipe under lock and key

Ekka (RNA) chief executive Brendan Christou was also supportive and said he would allow the licensed recipe to be used for the cause.

"We've never done it outside of Ekka time, so this would be a first but it's such an important thing to do," he said.

"The ice-cream and the recipe are a special blend that is only made at the Ekka by Lick Ice-Cream.

Thousands of volunteers help make sundaes each year at the Ekka. ( ABC News: Patrick Williams )

"Strawberry supplies aren't the problem, but we will need to have some conversations to get the ice-cream organised."

Agriculture Minister Mark Furner said the State Government would support the idea and offered the parliamentary kitchens for preparation.

"This is a great way to assist our strawberry growers," he said.

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"Copycat examples [of sabotage] continue to damage the industry, and it makes me sick to the stomach that one of my grandchildren could be the victim of a fool that's out there.

"If we can get behind our strawberry industry and support them — purchase the punnets, slice them and dice them."

The Minister also noted that he would be happy to offer his services to scoop ice-cream.

"Back in my day as a young fellow I was scooping ice-cream at an old milk bar at Chermside, raising pocket money — I'll be right in there in the thick of it."

Volunteers needed

Bill McDonald, an ambassador for the hospital foundation, said they had been inundated with offers from people keen to help.

"It's a win-win as we're going to buy the strawberries from the farmers," he said.

"It gives people confidence that they can eat strawberries again."

To register to volunteer head to The Prince Charles Hospital Foundation and keep up to date on ABC Radio Brisbane and the ABC Brisbane Facebook page.