The Leons have paid five figures annually for season tickets going on 15 years now. They got awesome front-row seats for Marlins Park, but the team erected a billboard midway through last season that both partially obstructed their view and (they claimed) made it harder for them to catch the angle of foul balls coming at them from the batter's box. Now, it's clear from the before and after (above) photos that the Leons are not in immediate deathly peril because of several inches of padding that've encroached on their line of sight, but if The Customer is Always Right™, then that's that, especially for a business that's not exactly viewed so favorably at the moment. And it would be a pain to show up to your seats and find your view had been made worse without warning. The Leons are now refusing to pay for this season's tickets, for which they'd agreed to do so back in 2010 — and the Marlins are threatening to sue them for breach of contract. Of course, if the Marlins truly "don't care if nobody comes," this is the way forward, for sure.

The most baffling thing is that Loria did this so soon on the heels of his public contrition; he doesn't seem like he's learned a thing from the past year. Whether he's able to pull out a small profit from the Marlins despite this kind of repeated PR incompetence is almost immaterial — think of how much more money a halfway-professional owner could make in his place just by behaving like a decent human. You can't help but wonder what else Loria may have in store for his fans. Other team owners, historically speaking, have set the bar rather high. George Steinbrenner paid off a mob-linked informant in the '80s to dig up dirt on his own players. Donald Sterling wouldn't pay for the cancer surgery of his own team's assistant coach. Loria's efforts only make sense if he's determined to reach a new low.

If historically abhorrent behavior is Loria's goal, he'll have gotten off to a great start by giving fans absolutely no reason to come to the Marlins Park this year — and then going to court against the remaining few that actually want to.