The mayor of Dushanbe, Mahmadsaid Ubaydulloyev, wants existing stock to be removed from the shelves because he says it doesn't fit with Tajikistan's culture and traditions, the privately-owned Asia-Plus news agency reports . He has also told officials to prevent women's garments from being imported if they're black. The move is being seen as part of a broader government campaign against the adoption of Islamic cultural practices in Tajik society, including women wearing black headscarves.

In March, Tajik President Emomali Rahmon used a Mother's Day speech to criticise women who wear "foreign" clothing. Mr Rahmon told a crowd of women's activists that "strangers" were using the clothes "to create another new extremist trend" in Tajikistan. While colourful headscarves are considered traditional in the country, black hijabs are frowned upon, according to the agency. Hijabs were banned in schools and universities in 2005. More than 90% of the Tajik population is Muslim, but atheism was officially encouraged during 70 years of Soviet rule.