Sir Richard said the space flights would be only three hours long to keep the costs down. But he has grand plans for the venture, including launching a space hotel for people to go and stay for holidays. Asked if he had launched the company because he had “exhausted all the excitement on earth,” Sir Richard said he had wanted to go to space ever since watching Neil Armstrong land on the moon in 1969. But knowing that NASA would never send ordinary people into orbit, he decided to launch his own space tourism company.