Taylor doesn't just have a personal interest in the industry.

He worked for the PR firm FleishmanHillard on their oil sands campaign. They lobbied for American approval of the Keystone XL pipeline.

Reached via phone by BuzzFeed Canada, Taylor said he was not paid to create the #BoycottTims hashtag but rather did it out of personal interest. As for getting high-profile politicians to take part in the campaign off the bat, he said he reached out to people he knew.