My Little Pony and Littlest Pet Shop for us, it’s amazing when you get these creative people in a room and you start talking about these brands. Half the people have the toys. Half the people were obsessed with the old version of the show.

Everybody brings a lot to it. And then, you give them the freedom to say, “Okay, what would you do with it?,” and the ideas you get are just crazy and fun and out there. That was what was great about Lauren Faust and the Studio B team with My Little Pony. They had this love of the original ‘80s My Little Pony, and they got to say, “Here’s what I loved about it, and I want to bring that part out, even more, in this new series.” It’s actually really exciting to have brands that have that level of love, respect and nostalgia, and then just let creative people cut loose on it.

We try to be really free with that. Even though we have a lot of needs and global brand desires, we try, in those very early stages, to let them go crazy and come up with whatever they want, and then bring it in, as opposed to giving them all of the parameters, right away. When you let creative people go loose on a blank canvas, sometimes you get stuff that surprises you, that you never would have thought of, in the first place.