Copyright holders are continuing to increase the number of pirate links they want Google to remove from its search results, which have now reached a record-breaking 100,000 reported URLs per hour. This remarkable milestone is more than double the number of pirated links that were reported around the same time last year.

In recent years copyright holders have overloaded Google with DMCA takedown notices, targeting links to pirated content.

These requests have increased dramatically over the years. In 2008, the search engine received only a few dozen takedown notices during the entire year, but today it processes two million per day on average.

Data gathered by TorrentFreak from Google’s Transparency Report shows that the number of links reported in DMCA notices has more than doubled compared to last year, and quadrupled in comparison to the year before.

March 2014 Google was asked to remove roughly six million links per week, growing to eight million in 2015 and a whopping 19 million last week.

As an illustration of the sheer volume, this means that Google is now being asked to remove well over 100,000 links to alleged copyright infringing material every hour.

The number of notices continues to increase at a rapid pace and at the current rate the search engine will have to process a billion reported links this year alone. This same milestone previously took well over a decade to reach.

The graph below illustrates this sharp rise in takedown notices.

While not all takedown requests are accurate, the majority of the reported links are. As a result many popular pirate sites are now less visible in Google’s search results, since Google downranks sites for which it receives a high number of takedown requests.

In a submission to the Intellectual Property Enforcement Coordinator a few months ago Google stated that the continued removal surge doesn’t influence its takedown speeds.

“We process more takedown notices, and faster, than any other search engine,” the search giant commented.

“We receive notices for a tiny fraction of everything we host and index, which nonetheless amounts to millions of copyright removal requests per week that are processed, on average, in under six hours.”

The company rejects broader actions, such as the removal of entire domain names, as this would prove counterproductive and lead to overbroad censorship.

Copyright holders, however, don’t share these concerns. Over the years groups such as the MPAA and RIAA have repeatedly argued that clearly infringing sites should be barred from Google’s index. In addition, they want Google to promote legal services.

While Google believes that the billion reported URLs are a sign that the DMCA takedown process is working properly, rightsholders see it as a signal of an unbeatable game of whack-a-mole.

As this stalemate continues, we can expect the number of reported pages to continue to rise in the future, adding millions of new URLs on a daily basis.