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"As far as NX goes, I’ve said it’s different and obviously a new experience," Kimishima told TIME The Nintendo exec then spoke to the company's troublesome transition between Wii and Wii U, noting "how difficult it is to explain to the consumer base what is different and new about the new hardware. It’s difficult to convince them to switch from their current platform to the next platform."Bearing that in mind, the company is taking a completely new approach with NX, aiming to offer something that is entirely different from its prior hardware. "I can assure you we’re not building the next version of Wii or Wii U," Kimishima added. "It’s something unique and different. It’s something where we have to move away from those platforms in order to make it something that will appeal to our consumer base."Earlier this year, Nintendo said it aims to surprise players with NX and "change each person's video gaming life."While Nintendo's new platform remains shrouded in mystery, it doesn't look like we have much longer to wait to learn more, as reports suggest the company plans to ship 20 million NX units by the end of 2016

Alex Osborn is a freelance writer for IGN. You can follow him on Twitter