Similar to the 7D Mark II and the newly minted 80D, the 5D Mark IV boasts Canon's trademark Dual Pixel CMOS AF, which should make it easier to track subjects when you're shooting video. It's worth noting the Mark IV captures 4K at DCI resolution (4,096 x 2,160), rather than the UHD (3,840 x 2,160) on cameras like Nikon's D5. Another highlight is the addition of touchscreen; unlike the 1D-X Mark II, this one offers a full interface and isn't limited to video-only use.

Meanwhile, the continuous shooting mode is set at 7 fps, up from 6 on the 5D Mark III. The camera will take both CompactFlash and SD cards, and there's GPS too -- something Canon says had been heavily requested by EOS users. To round things up, Canon upgraded the weather resistance on the 5D Mark IV, making it more immune to many elements, including water and dust.

The EOS 5D Mark IV hits stores in early September for $3,499/£3,630/€4,900 for the body only. If you're after a kit that comes with a lens, there will be two options in the US. Grab the camera and the EF24-70mm f/4L lens for $4,399 early next month or the EOS 5D Mark IV and EF24-105mm f/4L IS II USM lens $4,599 in late October. In Europe, the latter lens will launch later in the year for £1,129/€1,450, with an EF16-35mm f/2.8L III USM lens arriving in October for £2,349/€3,000.