Xbox France Celebrates and Promotes its Christmas With Bernard the Bear… No, Seriously

Xbox France Celebrates and Promotes its Christmas With Bernard the Bear… No, Seriously

Giuseppe Nelva December 3, 2015 1:42 PM EST

Xbox marketing in France has always been quite creative, ever since the time in which it they crashed the PS3’s launch party with an Xbox boat. This time around, they decided to bring forth a mascot to celebrate Christmas: Bernard the Bear.

Everything started with a tweet from Xbox France, showcasing the jolly bear associated with a contest, and the hashtag #NoelXbox.

RT et tweet #NoelXbox et #Bernard pour tenter de gagner 1 an d’abonnement au Xbox Live ! pic.twitter.com/OqJ3BD6MC9 — Xbox FR (@XboxFR) December 1, 2015

Incidentally, in France they don’t really feel the need to hide behind the term “holidays,” they have no problem in using “Christmas,” or more precisely its French translation, “Noël.”

Turns out that Microsoft actually created a whole Twitter account for Bernard, and it’s rather funny.

Le Nounours de Noël c’est moi, #Bernard, et je vais vous offrir des cadeaux tous les jours avec @XboxFR #NoelXbox pic.twitter.com/xxMVoh0VEp — Bernard (@Bernard_Xbox) December 1, 2015

“The teddy bear of Christmas is me, #Bernard, and I will give you gifts every day with @XboxFR #NoelXbox.”

“I come with my team to deliver gifts!”

Il n’y a pas que @XboxFR qui vous demande de choisir une team, moi aussi ! #NoelXbox — Bernard (@Bernard_Xbox) December 2, 2015

“It isn’t just Xbox France that asks you to choose a team. Me too!” (#TeamBlackBear, #TeamPolarBear, GGGRrrrrrr?)

Oh Oh Oh, voici un petit avant-goût de ma caverne. Je les ferais gagner dans les prochains jours pour le #NoelXbox pic.twitter.com/1c9Y92ezuz — Bernard (@Bernard_Xbox) December 2, 2015

“Oh Oh Oh, here’s a little taste of my cave. I’ll let you win them in the coming days for #NoelXbox.”

“There’s only one vigilante, and it’s Bat #Bernard! #BatmanvSuperman #NoelXbox.”

What not everyone knows, is that Bernard is actually a bear statue that is often showcased at events like Paris Games Week more.

The mascot has been quite successful, gaining over 3,000 followers in three days. Funnily, the account is spending the time sending people thousands of bear pictures and animated GIFs, Below you can see a small selection.

One thing is for sure: we can’t say that the folks at Xbox France don’t know how to have fun.

@Dannouche15 On emballe les cadeaux mais mon cousin a un petit coup de barre… #NoelXbox pic.twitter.com/Im3UPCBRwJ — Bernard (@Bernard_Xbox) December 3, 2015

@MisterWolf_ Haut les mains ! Je t’ai vu avec cousin Hubert, repose vite ce cadeau ! #NoelXbox pic.twitter.com/JH3yj40JCG — Bernard (@Bernard_Xbox) December 3, 2015