Johnson & Johnson Consumer Companies Inc. has agreed to settle a class action lawsuit alleging it deceptively described its Aveeno Active Naturals products as “natural,” even though they include synthetic ingredients.

If you purchased certain Aveeno Active Naturals and/or Aveeno Baby products from May 7, 2007 and June 13, 2017, you may be entitled to compensation from the Aveeno class action settlement.

The Aveeno Active Naturals class action lawsuit was originally filed by plaintiff Michael Goldemberg in May 2013. He accused J&J of marketing and selling its personal care products with the Aveeno Active Naturals label to get a leg up on competitors and to command a premium price from consumers who are willing to pay extra for products that do not include harsh, synthetic ingredients.

On Oct. 4, 2016, a New York federal judge granted certification to a Class of consumers who purchased certain Aveeno Active Naturals and Aveeno Baby products.

Johnson & Johnson denies the allegations but agreed to settle the Aveeno Active Naturals class action lawsuit to avoid the burden and expense of ongoing litigation. An amended order granting preliminary approval to the Aveeno class action settlement was filed on June 13, 2017.







The products covered by the J&J class action settlement include Aveeno Active Naturals and Aveeno Baby lotion, body wash, sunblock, cleanser, shampoo, conditioner and other personal care products. A full list of the 90 covered products is available here.

Class Members who would like to opt out of or object to the Aveeno Naturals settlement must do so no later than Sept. 27, 2017.