Marketing your dental practice on radio, television, newspapers, or billboards will boost awareness among potential patients. You may not see immediate returns on your investment, however, since your messages are reaching people who may not be looking for your services.

A dental digital marketing effort may generate new business faster with less investment than traditional approaches. One of the more popular digital marketing programs, search engine marketing, let’s you ‘bid’ on a search phrase such as “teeth whitening in Denver.” When someone searches for that phrase, your sponsored link will show up on the list. You only pay if they click on your link.