It’s been a big summer for Vive and our ever-growing VR Ecosystem, and we’re ramping up for a fantastic holiday season.

Starting today (8/21), we are reducing the price of Vive by $200. The high-end, PC-based consumer Vive that is in market today, and will be for the foreseeable future, will now be available for $599. All Vive purchases come with a free trial to Viveport Subscription, where consumers can choose up to 5 titles per month to experience, and copies of some of the most popular pieces of VR in Google’s Tilt Brush, EverestVR, and Richie’s Plank Experience.

Vive is the leader globally in high-end VR, and this new entry price will make the system available to an even broader audience. When customers purchase Vive, they are getting superior VR technology and the most complete ecosystem in VR. Vive has the best tracking technology and most compelling content. We work tirelessly to continue to iterate and improve on Vive to deliver on the promise of VR. And developers are taking full advantage of this tech in delivering the best software on the market and bringing it to Vive owners.

We have continued to invest in growing the Vive hardware ecosystem. Google, Apple, Intel, UPS, Volkswagon, SalesForce and dozens of other global brands have all lined up with Vive for their VR efforts, and there’s more to come in the back half of the year.

New Tracker software and hardware is coming online daily, and we’ll have more to share on consumer launch timing soon. In addition, many partners are working hard on wireless solutions to bring even more freedom for Vive owners.

On the software side of the house, we offer the only subscription service for VR today in Viveport Subscription, which has not only changed the way consumers get their VR content, but also provided an incremental revenue stream for developers. We’ve signed up over 200 titles on Viveport Subscription, and we’re making a host of improvements that will improve and deepen our store experience.

This is just the beginning stages of what Vive has in store. We’ll soon see more AAA content coming to Vive with Fallout 4 VR, Doom VFR, as well as some other titles to be announced.

We know price is just one component of a purchase decision, but when you line up all that Vive offers, we’re building a complete VR ecosystem that customers can rely on today and for years to come.