TrueCar, an automotive pricing and information website, said Friday it will be ending its advertising relationship with the NRA at the end of the month.

“TrueCar is ending its car buying service relationship with the NRA effective February 28, 2018,” Veronica Cardenas, TrueCar’s media relations manager, told ThinkProgress in an email late Friday night. The company also posted the announcement on Twitter.

TrueCar is ending its car buying service relationship with the NRA effective February 28, 2018. — TrueCar (@TrueCar) February 24, 2018

The car buying service previously advertised on a special NRA member website that “members save an average of $3,383 off MSRP!”


After ThinkProgress reported Tuesday a list of more than two dozen companies doing business with the gun lobby, the nation’s largest privately held bank, First National Bank of Omaha, said it would stop issuing the NRA Visa card. On Thursday, Enterprise Holdings, which operates three major car rental companies, said it would stop offering a discount to NRA members. And on Friday, security software company Symantec, home security company SimpliSafe, auto insurer MetLife, car rentals Avis and Budget, moving companies Allied and North American Van lines, and software company Wild Apricot also cut ties.