A game of "Cowboy Pinball" at an event in Kentucky over the weekend sent two participants flipping through the air, while an angry bull appeared to pin a third man against a railing.

According to a report from The Owensboro (Kentucky) Times, the game was held as part of a "Bull Bash" event at the Owensboro Sportscenter on Saturday night. The object of the game is for volunteers to grab the $100 bill affixed to a bull's torso without leaving their assigned locations in the ring — circles outlined in white chalk.

Video of the "Cowboy Pinball" game shows a bull tossing two people in the air and chasing a third toward a railing as the man tries to escape.

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"It's raining cowboys!" a voice blares over the speaker system after the second man crashes to the ground.

The man remained motionless on the ground as two people picked him up and carried him away from the bull, into the corner of the ring. The Owensboro Times reported he was later transported to a local hospital with non-life-threatening injuries.

"We've done this event quite a bit throughout the South. They love the entertainment of it," the rodeo announcer for the event, Marvin Blanton, told The Owensboro Times. "The show wasn’t about the last three minutes of it. It’s unfortunate that one guy got hauled out on a stretcher. The important thing is, the right people were here. They had paramedics that were taking care of him."

Though the Southern Extreme Bull Riding Association sanctioned the event, SEBRA president Chan Canter told USA TODAY Sports that the event was produced by a separate group, Ernie Treadway Rodeo Company.

"The association governs the bull riding and barrel racing with rules from how the individual sports are judged to how the barrel pattern is set up in the arena, but we do not govern how an event is organized or promoted," Canter said.

Laura Alexander, general manager of the Owensboro Sportscenter, also issued a brief statement while directing specific questions to the rodeo company.

"The Owensboro Sportscenter entered into an agreement with an event promoter to license our space for Bull Bash 2019, which has been a popular, well-attended event in past years," Alexander said in the statement. "This year, unfortunately, a few patrons were injured during an interactive game during the show. I ask that you direct all event-specific questions to the promoter."

Attempts to reach the Ernie Treadway Rodeo Company were not immediately successful Monday.

Contact Tom Schad at tschad@usatoday.com or on Twitter @Tom_Schad.