Romney has his first ad speaking directly to camera, and he wants everyone to know he cares about everyone. “Both President Obama and I care about poor and middle-class families,” he says in the ad. “The difference is my policies will make things better for them. We shouldn’t measure compassion by how many people are on welfare, we should measure compassion by how many people are able to get off welfare and get a good-paying job.”

The Boston Globe: “Less than two weeks before an investment firm controlled by Mitt Romney decided to invest in a China-based home appliance company, the company put out a detailed document to investors promoting itself as a low-wage, low-tax firm that would not be subject to taxes in the United States. It used ‘inexpensive labor,’ Global-Tech Appliances wrote in a prospectus meant to attract investors on April 8, 1998.”