By David Fleming

CEO & President, REV Birmingham

Birmingham has award-winning green spaces, renowned restaurants, a multi-million dollar tech company whose logo will soon grace the top of downtown’s tallest building. Right now, we have more momentum, investment and growth than Birmingham has seen since the early days when we earned the name “Magic City.”

But amidst all these triumphs, I believe that Birmingham is still missing something important—something that inspires people to experience downtown on foot, that can tell the story of our city and its cultures.

It’s retail—one of the most vital ingredients for vibrancy in a city—and we need more of it.