Our first show as The Cipher finds us talking to Strange Music powerhouse Rittz on the day his new album Next to Nothing is released.

Welcome to The Cipher! Outside the Lines With Rap Genius has been renamed, rebranded, and improved. We begin the podcast’s new chapter with Strange Music’s favorite “White Rapper,” Rittz. We talked to the Atlanta artist on the day his latest album, Next to Nothing, was released. We spoke about syllable matching, the dark side of partying, how the 1996 Olympics changed everything, and tons more.

Rittz’ fast-rapping style first grabbed fans’ attention on Yelawolf’s “Box Chevy Pt. 3” in 2010, after a decade of grinding in the Atlanta underground. He signed to Tech N9ne’s Strange Music label, where his fast-rapping acrobatics and introspective, painfully honest lyrics fit right in. Next to Nothing continues and improves on his patented style while adding some new twists — including a fair amount of singing, which we talk about during the interview.

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About the re-launch:

The Cipher is a revamp and continuation of the long-running and critically acclaimed podcast Outside the Lines With Rap Genius. We’ve taken the show outside of the Genius family in order to devote the time and attention necessary to really make it great. For those who loved the podcast previously, we still have the same in-depth conversations, the same questions no one has ever asked before, and the same variety of awesome guests. But we’ve improved everything else — the sound, the look, the format, and more.

Tracks featured in this episode: