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R. Kelly has taken some backlash after being accused of sexual assault and running a sex cult by multiple women, along with a few other pretty serious allegations.

Some popular music platforms, namely tech giant Spotify, even vowed to stop promoting R. Kelly’s music on all company-affiliated playlists. And on Twitter, thousands of people urged listeners to boycott R. Kelly using the popular hashtag #MuteRKelly. (RELATED: Massive Streaming Service Pulls R. Kelly’s Music As A Part Of New Hate Policy)

Page Six reports that there has actually been an uptick in downloads since Spotify announced its plan to take R. Kelly offline.

Before the announcement, he averaged 6,584,000 weekly streams for the year, but from May 10 to May 16 he garnered 6,676,000 streams for the week, according to Nielsen Music. The embattled singer’s streams have grown steadily over the last two years: His music averaged 4,709,000 weekly streams in 2016 and 5,666,000 weekly streams in 2017. For 2018 to date, he averages 6,674,000 weekly streams from Spotify, Apple Music, Pandora and other platforms.

So two things could be happening here: Either R. Kelly’s fans are ignorant of the situation, or they just happen to really like his songs.

R. Kelly sounds like an allegedly bad dude. He’s accused of doing some pretty nasty things. But it’s hard to hear his name and not get “Ignition (Remix)” stuck in your head. Maybe the best approach would be to stop saying his name and giving him so much attention. Because that boycott is just not working.

Follow Jena on Twitter.