Lotus Racing and CNN International have today announced a partnership deal that sees the new team entering into a long-term agreement with the world’s leading news network. CNN’s world famous logos will feature on the T127 race cars, the drivers’ overalls and on all team clothing.

The deal will be managed by CNN’s commercial Partner Solutions Group and is led by Rani Raad, senior vice president CNN International Advertising Sales.

“The combination of two such iconic and aspirational global brands fits perfectly with CNN International’s worldwide reach and brand positioning,” said Raad. “This unique partnership with Lotus Racing takes CNN International into a new era of marketing and promotions and puts us in front of a worldwide audience of millions.”

It is not clear how the deal will work but it will probably be similar to that which existed between Williams and Reuters, which was mainly used for top level corporate entertainment for customers of the news agency.

The CNN brand hardly needs more international exposure.