Considering this, there’s no wonder why loyalty programs are so popular: The opportunity to gain benefits (typically referred to as “Points”) that allows you to buy various, sometimes, unique products. Or just benefit from discounts and services. Seems like a great idea, where both sides are gaining value. But, is it really that way?

Loyalty Programs Problem



#1: Gaining Points is no Easy Task

As previously mentioned, all special offers can be bought and earned via points, but the problem is this: Even if the program has a great catalog, you still have to save points in order to afford anything. Therefore, if you have to invest large amounts of time and money is it really worth it? You could just work a few extra hours to afford whatever it is that you want.

Let’s take an example:

A flight ticket to Paris costs $500.

The “Example Loyalty Program” offers the same ticket for 10,000 points.

A point is granted when you spend 20 cents.

So in order to get enough points, you need to spend $200,000.

Considering the fact most people don’t spend such amounts of money in a short-term, let’s say it takes a year to spend $200,000.

So basically, you’ve paid $200,000 for a $500 ticket. How is that a fair bargain? In addition, don’t forget the time it took you to spend that money. Even if it was spent on necessities, you could’ve easily worked extra hours to afford that $500 in a more timely fashion.

To sum it up, the time/cost benefit is just not worth it.

Problem #2: The Selection

Let’s say that the “Example Loyalty Program” understood its flaws, and decided to do a complete revision - You receive one point for every 2 cents spent.

Therefore, in order to make that happen, they would have to revise their catalog accordingly. The ticket to Paris is changed to Hawaii, and now costs 20,000 points. The unique items are rarely found and the selection of discounts are way bigger than the selection of products that can be bought entirely by points.

In conclusion, even if you have enough points to enter the game, it may not be worth playing.

Problem #3: Your Information is Probably Worth More than that

Most loyalty programs are based on personal information data. They may offer you those specific interesting products and discounts because they earn money from your transaction history. Yes, the truth may shock you at first, but it's completely logical. Those services aren’t offering you all those things for free, any cent you earn is probably earned after they benefited 10 cents. Your information price tag is big and the market knows your information worth.

Rule of thumb, if they’re willing to pay you a nice sum for it, it’s probably worth a lot more.

Solution: Meet AQUA

Tired of loyalty programs with poor selection, hidden agendas and outrageous spending requirements? Are you sick of having your information shared and sold as if it were an item on the market?

We are sick and tired of it too.

AQUA is proud to launch its revolutionary loyalty program. The AQUA loyalty program allows you to earn points and receive benefits on your terms at your own pace. Allowing you to gain real benefits from industry leading hotel and hospitality networks, services and affiliates around the world including Hilton, Marriott and many more. Upgrade your next vacation or go on a voyage using AQUA’s smart loyalty points program. You are no longer restricted to a company and go to a destination of your choice!

The most important task - Do it the way YOU want to. With AQUA, your information is used only the way you want it used, no one will sell or share it without your knowledge and agreement.

AQUA’s loyalty program concept is great, but only to those who implement it to reap the benefits. Active users will thrive and grow - gaining points the more they use and share their data.

All things considered, with AQUA, you can show your REAL worth and gain REAL benefits.

It’s time to go AQUA.