A COMPANY has backtracked and removed an offensive ad for a product dubbed the “pussy melter”.

Danish audio equipment maker TC Electronic was behind the ad for the guitar pedal, which advertised the item on its website.

The product was the result of a collaboration between the company and a comedy band called Steel Panther, and it was promoted along with a photo of the band’s guitarist, called Satchel.

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It was also accompanied by the following words:

“Wanna make a physical impact on your audiences, with an epic delay tone? Then Satchel’s got you covered! When we met up with Steel Panther’s oh-so-humble guitarist, he had only one condition: that the tone be as wet as the ladies on the front row!”

The band has previously been accused of sexism after telling NME in a 2017 interview about US President Donald Trump: “We’ve been grabbing pussies for a real long-time.”

Earlier this week, Canadian rock brand Braids tweeted a screenshot of the ad with the caption: “What f***ing year is this??? As a female guitarist and just a female in general this makes me super disappointed!”

The band also shared a link to a petition which was pushing for TC Electronic to remove the “extremely vulgar and unnecessary” item from its website.

“Not only is this description extremely vulgar and unnecessary, but TC Electronic went out of their way to actually pay someone to write a marketing description for this,” the petition states.

“I can’t imagine why a well-known company such as TC Electronic would feel that it’s OK to use such an offensive, obviously sexist, and outdated marketing technique to sell a product.

“In addition, why would they choose to support an artist such as Satchel.”

The petition received almost 1000 signatures, with supporters variously describing the ad as “disgusting”, “completely misogynistic and unnecessary” and “so offensive”.

What f*cking year is this ???

Pls sign my friends petition to EDIT/REMOVE @tcelectronic disgusting write up for their “pussy melter” guitar effect pedal. As a female guitarist and just a female in general this makes me super disappointed ! https://t.co/LK2YZJt70d pic.twitter.com/EILfX9lQhh — Braids (@braidsmusic) July 9, 2018

A number of female band members also jumped on the bandwagon, with Michelle Zauner from indie rock band Japanese Breakfast describing the ad as “f***ing disgusting.”

Despite some social media users defending the ad as a possible joke, the company eventually bowed to public pressure, and has removed the listing for the item.

The company also apologised via a statement sent to MusicRadar.

“It’s become clear that a number of people have been offended by the title and description of a delay TonePrint that we created over a year ago with Steel Panther’s Satchel,” the statement began.

“It has never been our intention to offend anyone but simply to provide fans of Steel Panther with guitar presets made by Satchel.

“We recognise that the material was inappropriate and we have removed the TonePrint in question … We sincerely apologise.”

alexis.carey@news.com.au