GOOG Q4 2014 Exhibit 99.1





Exhibit 99.1

Google Inc. Announces Fourth Quarter and Fiscal Year 2014 Results





MOUNTAIN VIEW, Calif. – January 29, 2015 - Google Inc. (NASDAQ: GOOG, GOOGL) today announced financial results for the quarter and fiscal year ended December 31, 2014 .





"Google's full year revenue for 2014 was $66 billion, up 19% year on year," said Patrick Pichette, CFO of Google, "and this quarter, our revenue was $18.1 billion, despite strong currency headwinds."

Q4 Financial Summary

Google Inc. reported consolidated revenues of $18.10 billion for the quarter ended December 31, 2014 , an increase of 15% compared to the fourth quarter of 2013 . Google Inc. reports advertising revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the fourth quarter of 2014 , TAC totaled $3.62 billion , or 22% of advertising revenues.





Operating income, operating margin, net income, and earnings per share (EPS) are reported on a GAAP and non-GAAP basis. The non-GAAP measures, as well as free cash flow, an alternative non-GAAP measure of liquidity, are described below and are reconciled to the corresponding GAAP measures at the end of this release.

• GAAP operating income in the fourth quarter of 2014 was $4.40 billion , or 24% of revenues. This compares to GAAP operating income of $4.43 billion , or 28% of revenues, in the fourth quarter of 2013 . Non-GAAP operating income in the fourth quarter of 2014 was $5.60 billion , or 31% of revenues. This compares to non-GAAP operating income of $5.30 billion , or 34% of revenues, in the fourth quarter of 2013 .

• GAAP net income (including net income (loss) from discontinued operations) in the fourth quarter of 2014 was $4.76 billion , compared to $3.38 billion in the fourth quarter of 2013 . Non-GAAP net income in the fourth quarter of 2014 was $4.74 billion , compared to $4.57 billion in the fourth quarter of 2013 .

• GAAP EPS (including impact from net income (loss) from discontinued operations) in the fourth quarter of 2014 was $6.91 on 688 million diluted shares outstanding, compared to $4.95 in the fourth quarter of 2013 on 682 million diluted shares outstanding. Non-GAAP EPS in the fourth quarter of 2014 was $6.88 , compared to $6.70 in the fourth quarter of 2013 .

• Non-GAAP operating income and non-GAAP operating margin exclude stock-based compensation (SBC) expense from continuing operations. Non-GAAP net income and non-GAAP EPS exclude SBC expense from continuing operations, net of the related tax benefits, as well as net income (loss) from discontinued operations.

• In the fourth quarter of 2014 , the expense related to SBC from continuing operations and the related tax benefits were $1,201 million and $255 million compared to $873 million and $184 million in the fourth quarter of 2013 . In addition, net income from discontinued operations in the fourth quarter of 2014 was $967 million , compared to a net loss of $506 million in the fourth quarter of 2013 .





On October 29, 2014, we closed the sale of Motorola Mobile business. Financial results of Motorola Mobile are presented as Net income (loss) from discontinued operations on the Consolidated Statements of Income for the three and twelve months ended December 31, 2013 and 2014 through the date of sale. The sale resulted in a gain of $740 million, net of tax, which was included in Net income (loss) from discontinued operations on the Consolidated Statements of Income for the three and twelve months ended December 31, 2014. All references to results of our operations have been retroactively restated for all prior periods to exclude the results from Motorola Mobile.





On April 2, 2014, we issued shares of Class C capital stock as a dividend to our stockholders. Except for the number of authorized shares and par value, all references to share and per share amounts have been retroactively restated for all prior periods shown to reflect the stock split, which was effected in the form of a stock dividend.

Q4 Financial Highlights

Revenues and Monetization - Google Inc. revenues for the quarter ended December 31, 2014 were $18.10 billion , representing a 15% increase over fourth quarter of 2013 revenues of $15.71 billion .









Sites Revenues - Our sites generated revenues of $12.43 billion , or 69% of total revenues, in the fourth quarter of 2014 . This represents an 18% increase over fourth quarter 2013 sites revenues of $10.54 billion .





Network Revenues - Our partner sites generated revenues of $3.72 billion , or 20% of total revenues, in the fourth quarter of 2014 . This represents a 6% increase over fourth quarter 2013 network revenues of $3.52 billion .





Other Revenues - Other revenues were $1.95 billion , or 11% of total revenues, in the fourth quarter of 2014 . This represents a 19% increase over fourth quarter 2013 other revenues of $1.65 billion .

International Revenues - Our revenues from outside of the United States totaled $10.23 billion , representing 56% of total revenues in the fourth quarter of 2014 , compared to 58% in the third quarter of 2014 and 56% in the fourth quarter of 2013 . Our revenues from the United Kingdom totaled $1.66 billion , representing 9% of total revenues in the fourth quarter of 2014 , compared to 10% in the fourth quarter of 2013 .

Foreign Exchange Impact on Revenues - Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the third quarter of 2014 through the fourth quarter of 2014 , our revenues in the fourth quarter of 2014 would have been $541 million higher . Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the fourth quarter of 2013 through the fourth quarter of 2014 , our revenues in the fourth quarter of 2014 would have been $616 million higher . In the fourth quarter of 2014 , we recognized a benefit of $148 million to revenues through our foreign exchange risk management program, compared to $3 million in the fourth quarter of 2013 .

Reconciliations of our non-GAAP international revenues excluding the impact of foreign exchange and hedging to GAAP international revenues are included at the end of this release.

Paid Clicks - Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our Network members, increased approximately 14% over the fourth quarter of 2013 and increased approximately 11% over the third quarter of 2014 . Sites paid clicks, which include clicks related to ads we serve on Google owned and operated properties across different geographies and devices including search, YouTube engagement ads like TrueView, and other owned and operated properties including Maps and Finance, increased approximately 25% over the fourth quarter of 2013 and increased approximately 18% over the third quarter of 2014 . Network paid clicks, which include clicks related to ads served on non-Google properties participating in our AdSense for Search, AdSense for Content, and AdMob businesses, decreased approximately 11% over the fourth quarter of 2013 and decreased approximately 7% over the third quarter of 2014 .

Cost-Per-Click - Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our Network members, decreased approximately 3% over the fourth quarter of 2013 and decreased approximately 3% over the third quarter of 2014 . Cost-per-click for Google sites decreased approximately 8% over the fourth quarter of 2013 and decreased approximately 8% over the third quarter of 2014 . Network cost-per-click increased approximately 6% over the fourth quarter of 2013 and increased approximately 10% over the third quarter of 2014 .

Traffic Acquisition Costs - Traffic acquisition costs (TAC), the portion of revenues shared with Google's partners, increased to $3.62 billion in the fourth quarter of 2014 , compared to $3.31 billion in the fourth quarter of 2013 . TAC as a percentage of advertising revenues was 22% in the fourth quarter of 2014 , compared to 24% in the fourth quarter of 2013 .

The majority of TAC is related to amounts ultimately paid to our Network members, which totaled $2.66 billion in the fourth quarter of 2014 . TAC also includes amounts paid to our distribution partners who distribute our browser or otherwise direct search queries to our website, which totaled $968 million in the fourth quarter of 2014 .

Other Cost of Revenues - Other cost of revenues, which is comprised primarily of data center operational expenses, content acquisition costs, revenue share payments to mobile carriers and original equipment manufacturers, and hardware inventory costs, increased to $3.30 billion , or 18% of revenues, in the fourth quarter of 2014 , compared to $2.94 billion , or 19% of revenues, in the fourth quarter of 2013 .

Operating Expenses - Operating expenses, other than cost of revenues, were $6.78 billion in the fourth quarter of 2014 , or 37% of revenues, compared to $5.03 billion in the fourth quarter of 2013 , or 32% of revenues.









Depreciation and Loss on Disposal of Property and Equipment and Amortization Expenses - Depreciation and loss on disposal of property and equipment and amortization and impairment of intangibles and other assets were $1.27 billion for the fourth quarter of 2014 , compared to $ 1.04 billion for the fourth quarter of 2013.

Stock-Based Compensation (SBC) - In the fourth quarter of 2014 , the total charge related to SBC from continuing operations was $1,201 million , compared to $873 million in the fourth quarter of 2013 . We currently estimate SBC charges for grants made to employees prior to December 31, 2014 to be approximately $4.30 billion for 2015 . This estimate does not include expenses to be recognized related to employee stock awards that are granted after December 31, 2014 .

Operating Income - GAAP operating income in the fourth quarter of 2014 was $4.40 billion , or 24% of revenues. This compares to GAAP operating income of $4.43 billion , or 28% of revenues, in the fourth quarter of 2013 . Non-GAAP operating income in the fourth quarter of 2014 was $5.60 billion , or 31% of revenues. This compares to non-GAAP operating income of $5.30 billion , or 34% of revenues, in the fourth quarter of 2013 .

Interest and Other Income, Net - Interest and other income, net, was $128 million in the fourth quarter of 2014 , compared to $112 million in the fourth quarter of 2013 .

Income Taxes - Our effective tax rate was 16% for the fourth quarter of 2014 .

Net Income (Loss) from Discontinued Operations - Net income from discontinued operations in the fourth quarter of 2014 was $967 million , compared to a net loss of $506 million in the fourth quarter of 2013 . Net income from discontinued operations in the fourth quarter of 2014 includes a gain of $740 million, net of tax, from the sale of Motorola Mobile business.

Net Income - GAAP consolidated net income in the fourth quarter of 2014 was $4.76 billion , compared to $3.38 billion in the fourth quarter of 2013 . Non-GAAP consolidated net income was $4.74 billion in the fourth quarter of 2014 , compared to $4.57 billion in the fourth quarter of 2013 . GAAP EPS in the fourth quarter of 2014 was $6.91 on 688 million diluted shares outstanding, compared to $4.95 in the fourth quarter of 2013 on 682 million diluted shares outstanding. Non-GAAP EPS in the fourth quarter of 2014 was $6.88 , compared to $6.70 in the fourth quarter of 2013 .

Cash Flow and Capital Expenditures - Net cash provided by operating activities in the fourth quarter of 2014 totaled $6.36 billion , compared to $5.24 billion in the fourth quarter of 2013 . In the fourth quarter of 2014 , capital expenditures were $3.55 billion , the majority of which was for real estate purchases, production equipment, and data center construction. Free cash flow, an alternative non-GAAP measure of liquidity, is defined as net cash provided by operating activities less capital expenditures. In the fourth quarter of 2014 , free cash flow was $2.81 billion compared to $2.98 billion in the fourth quarter of 2013 .

We expect to continue to make significant capital expenditures.

A reconciliation of free cash flow to net cash provided by operating activities, the GAAP measure of liquidity, is included at the end of this release.

Cash - As of December 31, 2014 , cash, cash equivalents, and marketable securities were $64.40 billion .

Headcount - On a worldwide basis, we employed 53,600 full-time employees as of December 31, 2014 , compared to 51,564 full-time employees as of September 30, 2014 .

WEBCAST AND CONFERENCE CALL INFORMATION

A live audio webcast of Google’s fourth quarter and fiscal year 2014 earnings release call will be available at http://investor.google.com/webcast.html. The call begins today at 1:30 PM (PT) / 4:30 PM (ET). This press release, the financial tables, as well as other supplemental information including the reconciliations of certain non-GAAP measures to their nearest comparable GAAP measures, are also available on that site.





We also announce investor information, including news and commentary about our business and financial performance, SEC filings, notices of investor events and our press and earnings releases, on our investor relations website (http://investor.google.com) and our investor relations Google+ page (https://plus.google.com/+GoogleInvestorRelations/posts).

FORWARD-LOOKING STATEMENTS









This press release contains forward-looking statements that involve risks and uncertainties. These statements include statements regarding our investments in areas of strategic focus, our expected SBC charges, and our plans to make significant capital expenditures. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties that could cause actual results to differ from the results predicted include, among others, unforeseen changes in our hiring patterns and our need to expend capital to accommodate the growth of the business, as well as those risks and uncertainties included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our Annual Report on Form 10-K for the year ended December 31, 2013 and our most recent Quarterly Report on Form 10-Q for the quarter ended September 30, 2014 , which are on file with the SEC and are available on our investor relations website at investor.google.com and on the SEC website at www.sec.gov. Additional information will also be set forth in our Annual Report on Form 10-K for the year ended December 31, 2014 . All information provided in this release and in the attachments is as of January 29, 2015 , and we undertake no duty to update this information unless required by law.





ABOUT NON-GAAP FINANCIAL MEASURES

To supplement our consolidated financial statements, which are prepared and presented in accordance with GAAP, we use the following non-GAAP financial measures: non-GAAP operating income, non-GAAP operating margin, non-GAAP net income, non-GAAP EPS, free cash flow, and non-GAAP international revenues. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP results of operations to the nearest comparable GAAP measures," "Reconciliation from net cash provided by operating activities to free cash flow," and “Reconciliation from GAAP international revenues to non-GAAP international revenues” included at the end of this release.

We use these non-GAAP financial measures for financial and operational decision-making and as a means to evaluate period-to-period comparisons. Our management believes that these non-GAAP financial measures provide meaningful supplemental information regarding our performance and liquidity by excluding certain expenses and expenditures that may not be indicative of our recurring core business operating results, meaning our operating performance excluding not only non-cash charges, such as SBC, but also discrete cash charges that are infrequent in nature. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning, forecasting, and analyzing future periods. These non-GAAP financial measures also facilitate management's internal comparisons to our historical performance and liquidity as well as comparisons to our competitors' operating results. We believe these non-GAAP financial measures are useful to investors both because (1) they allow for greater transparency with respect to key metrics used by management in its financial and operational decision-making and (2) they are used by our institutional investors and the analyst community to help them analyze the health of our business.

Non-GAAP operating income and operating margin. We define non-GAAP operating income as operating income excluding expenses related to SBC, and, as applicable, other special items. Non-GAAP operating margin is defined as non-GAAP operating income divided by revenues. Google considers these non-GAAP financial measures to be useful metrics for management and investors because they exclude the effect of SBC, and as applicable, other special items so that Google's management and investors can compare Google's recurring core business operating results over multiple periods. Because of varying available valuation methodologies, subjective assumptions and the variety of award types that companies can use under FASB ASC Topic 718, Google's management believes that providing a non-GAAP financial measure that excludes SBC allows investors to make meaningful comparisons between Google's recurring core business operating results and those of other companies, as well as providing Google's management with an important tool for financial and operational decision making and for evaluating Google's own recurring core business operating results over different periods of time. There are a number of limitations related to the use of non-GAAP operating income versus operating income calculated in accordance with GAAP. First, non-GAAP operating income excludes some costs, namely, SBC, that are recurring. SBC has been and will continue to be for the foreseeable future a significant recurring expense in Google's business. Second, SBC is an important part of our employees' compensation. Third, the components of the costs that we exclude in our calculation of non-GAAP operating income may differ from the components that our peer companies exclude when they report their results of operations. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from non-GAAP operating income and evaluating non-GAAP operating income together with operating income calculated in accordance with GAAP.

Non-GAAP net income and EPS. We define non-GAAP net income as net income excluding expenses related to SBC and, as applicable, other special items less the related tax effects, as well as net income (loss) from discontinued operations. The tax effects of SBC and, as applicable, other special items are calculated using the tax-deductible portion of SBC, and, as applicable, other special items, and applying the entity-specific, U.S. federal and blended state tax rates. We define non-GAAP EPS as non-GAAP net income divided by the weighted average outstanding shares, on a fully-diluted basis. We consider these non-GAAP financial









measures to be useful metrics for management and investors for the same reasons that Google uses non-GAAP operating income and non-GAAP operating margin. However, in order to provide a complete picture of our recurring core business operating results, we exclude from non-GAAP net income and non-GAAP EPS the tax effects associated with SBC and, as applicable, other special items. Without excluding these tax effects, investors would only see the gross effect that excluding these expenses had on our operating results. The same limitations described above regarding Google's use of non-GAAP operating income and non-GAAP operating margin apply to our use of non-GAAP net income and non-GAAP EPS. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from non-GAAP net income and non-GAAP EPS and evaluating non-GAAP net income and non-GAAP EPS together with net income and EPS calculated in accordance with GAAP.

Free cash flow . We define free cash flow as net cash provided by operating activities less capital expenditures. We consider free cash flow to be a liquidity measure that provides useful information to management and investors about the amount of cash generated by the business that, after the acquisition of property and equipment, including information technology infrastructure and land and buildings, can be used for strategic opportunities, including investing in our business, making strategic acquisitions, and strengthening the balance sheet. Analysis of free cash flow also facilitates management's comparisons of our operating results to competitors' operating results. A limitation of using free cash flow versus the GAAP measure of net cash provided by operating activities as a means for evaluating Google is that free cash flow does not represent the total increase or decrease in the cash balance from operations for the period because it excludes cash used for capital expenditures during the period. Our management compensates for this limitation by providing information about our capital expenditures on the face of the statement of cash flows and under the caption “Management's Discussion and Analysis of Financial Condition and Results of Operations” in our Quarterly Report on Form 10-Q and Annual Report on Form 10-K. Google has computed free cash flow using the same consistent method from quarter to quarter and year to year.

Non-GAAP international revenues . We define non-GAAP international revenues as international revenues excluding the impact of foreign exchange rate movements and hedging activities. Non-GAAP international revenues are calculated by translating current quarter revenues using prior quarter and prior year exchange rates, as well as excluding any hedging gains realized in the current quarter. We consider non-GAAP international revenues as a useful metric as it facilitates management’s internal comparison to our historical performance.

The accompanying tables have more details on the non-GAAP financial measures that are most directly comparable to GAAP financial measures and the related reconciliations between these financial measures.









Contact:

Investor Relations

investor-relations@google.com

For Media:

press@google.com









Google Inc.

CONSOLIDATED BALANCE SHEETS

(In millions, except share and par value amounts which are reflected in thousands,

and par value per share amounts)

As of

December 31,

2013 As of

December 31,

2014 (unaudited) Assets Current assets: Cash and cash equivalents $ 18,898

$ 18,347

Marketable securities 39,819

46,048

Total cash, cash equivalents, and marketable securities (including securities loaned of $5,059 and $4,058) 58,717

64,395

Accounts receivable, net of allowance of $631 and $225 8,882

9,383

Receivable under reverse repurchase agreements 100

875

Deferred income taxes, net 1,526

1,322

Income taxes receivable, net 408

1,298

Prepaid revenue share, expenses and other assets 3,253

3,412

Total current assets 72,886

80,685

Prepaid revenue share, expenses and other assets, non-current 1,976

3,280

Non-marketable equity investments 1,976

3,079

Property and equipment, net 16,524

23,883

Intangible assets, net 6,066

4,607

Goodwill 11,492

15,599

Total assets $ 110,920

$ 131,133

Liabilities and Stockholders’ Equity Current liabilities: Accounts payable $ 2,453

$ 1,715

Short-term debt 3,009

2,009

Accrued compensation and benefits 2,502

3,069

Accrued expenses and other current liabilities 3,755

4,434

Accrued revenue share 1,729

1,952

Securities lending payable 1,374

2,778

Deferred revenue 1,062

752

Income taxes payable, net 24

96

Total current liabilities 15,908

16,805

Long-term debt 2,236

3,228

Deferred revenue, non-current 139

104

Income taxes payable, non-current 2,638

3,407

Deferred income taxes, net, non-current 1,947

1,971

Other long-term liabilities 743

1,118

Stockholders’ equity:



Convertible preferred stock, $0.001 par value per share, 100,000 shares authorized; no shares issued and outstanding 0

0











Class A and Class B common stock, and Class C capital stock and additional paid-in capital, $0.001 par value per share: 15,000,000 shares authorized (Class A 9,000,000, Class B 3,000,000, Class C 3,000,000); 671,664 (Class A 279,325, Class B 56,507, Class C 335,832) and par value of $672 (Class A $279, Class B $57, Class C $336) and 680,172 (Class A 286,560, Class B 53,213, Class C 340,399) and par value of $680 (Class A $287, Class B $53, Class C $340) shares issued and outstanding 25,922

28,767

Accumulated other comprehensive income 125

27

Retained earnings 61,262

75,706

Total stockholders’ equity 87,309

104,500

Total liabilities and stockholders’ equity $ 110,920

$ 131,133























Google Inc.

CONSOLIDATED STATEMENTS OF INCOME

(In millions, except share amounts which are reflected in thousands and per share amounts)

Three Months Ended Twelve Months Ended December 31, December 31, 2013 2014 2013 2014 (unaudited) (unaudited) Revenues $ 15,707

$ 18,103

$ 55,519

$ 66,001

Costs and expenses:







Cost of revenues (1) 6,253

6,921

21,993

25,691

Research and development (1) 1,933

2,813

7,137

9,832

Sales and marketing (1) 1,908

2,377

6,554

8,131

General and administrative (1) 1,184

1,593

4,432

5,851

Total costs and expenses 11,278

13,704

40,116

49,505

Income from operations 4,429

4,399

15,403

16,496

Interest and other income, net 112

128

496

763

Income from continuing operations before income taxes 4,541

4,527

15,899

17,259

Provision for income taxes 659

737

2,552

3,331

Net income from continuing operations 3,882

3,790

13,347

13,928

Net income (loss) from discontinued operations (506 ) 967

(427 ) 516

Net income $ 3,376

$ 4,757

$ 12,920

$ 14,444

Net income (loss) per share - basic:







Continuing operations $ 5.80

$ 5.58

$ 20.05

$ 20.61

Discontinued operations (0.76 ) 1.43

(0.64 ) 0.76

Net income (loss) per share - basic $ 5.04

$ 7.01

$ 19.41

$ 21.37

Net income (loss) per share - diluted:







Continuing operations $ 5.69

$ 5.50

$ 19.70

$ 20.27

Discontinued operations (0.74 ) 1.41

(0.63 ) 0.75

Net income (loss) per share - diluted $ 4.95

$ 6.91

$ 19.07

$ 21.02











Shares used in per share calculation - basic 669,672

678,943

665,692

675,935

Shares used in per share calculation - diluted 682,006

688,491

677,618

687,070











(1) Includes stock-based compensation expense as follows:







Cost of revenues $ 127

$ 171

$ 469

$ 535

Research and development 466

631

1,641

2,200

Sales and marketing 154

213

552

715

General and administrative 126

186

465

725

Discontinued operations $ 29

$ (14 ) $ 216

$ 104

Total stock-based compensation expense

$ 902

$ 1,187

$ 3,343

$ 4,279















Google Inc.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(In millions)



Three Months Ended Twelve Months Ended

December 31, December 31,

2013 2014 2013 2014

(unaudited) (unaudited) Operating activities Net income $ 3,376

$ 4,757

$ 12,920

$ 14,444

Adjustments:







Depreciation expense and loss on disposal of property and equipment 757

1,010

2,781

3,523

Amortization and impairment of intangible and other assets 279

257

1,158

1,456

Stock-based compensation expense 902

1,187

3,343

4,279

Excess tax benefits from stock-based award activities (179 ) (181 ) (481 ) (648 ) Deferred income taxes (562 ) 394

(437 ) (104 ) Loss (gain) on divestiture of businesses 5

(740 ) (700 ) (740 ) Gain on equity interest 0

0

0

(126 ) Gain on sale of non-marketable equity investments 0

(20 ) 0

(159 ) Other 62

42

106

87

Changes in assets and liabilities, net of effects of acquisitions:







Accounts receivable (853 ) (1,151 ) (1,307 ) (1,641 ) Income taxes, net 480

(68 ) 401

283

Prepaid revenue share, expenses and other assets (735 ) (47 ) (930 ) 459

Accounts payable 320

549

605

436

Accrued expenses and other liabilities 983

341

713

757

Accrued revenue share 246

209

254

245

Deferred revenue 157

(175 ) 233

(175 ) Net cash provided by operating activities 5,238

6,364

18,659

22,376

Investing activities







Purchases of property and equipment (2,255 ) (3,551 ) (7,358 ) (10,959 ) Purchases of marketable securities (13,698 ) (13,118 ) (45,444 ) (56,310 ) Maturities and sales of marketable securities 15,073

14,665

38,314

51,315

Investments in non-marketable equity investments (98 ) (691 ) (569 ) (1,227 ) Cash collateral related to securities lending (519 ) (626 ) (299 ) 1,403

Investments in reverse repurchase agreements 0

(50 ) 600

(775 ) Proceeds from divestiture of businesses 0

386

2,525

386

Acquisitions, net of cash acquired, and purchases of intangibles and other assets (120 ) (256 ) (1,448 ) (4,888 ) Net cash used in investing activities (1,617 ) (3,241 ) (13,679 ) (21,055 ) Financing activities







Net payments related to stock-based award activities (144 ) (521 ) (781 ) (2,069 ) Excess tax benefits from stock-based award activities 179

181

481

648

Proceeds from issuance of debt, net of costs 2,418

2,458

10,768

11,625

Repayments of debt (2,421 ) (2,462 ) (11,325 ) (11,643 ) Net cash provided by (used in) financing activities 32

(344 ) (857 ) (1,439 )









Effect of exchange rate changes on cash and cash equivalents 3

(197 ) (3 ) (433 ) Net increase (decrease) in cash and cash equivalents 3,656

2,582

4,120

(551 ) Cash and cash equivalents at beginning of period 15,242

15,605

14,778

18,898

Reclassification of assets previously held for sale 0

160

0

0

Cash and cash equivalents at end of period $ 18,898

$ 18,347

$ 18,898

$ 18,347



















Reconciliations of non-GAAP consolidated results of operations to the nearest comparable GAAP measures

The following table presents certain non-GAAP consolidated results before certain items (in millions, except share amounts which are reflected in thousands and per share amounts, unaudited):

Three Months Ended December 31, 2013 Three Months Ended December 31, 2014 GAAP Actual Operating Margin (a) Adjustments Non-GAAP Results Non-GAAP Operating Margin (e) GAAP Actual Operating Margin (a) Adjustments Non-GAAP Results Non-GAAP Operating Margin (e) $ 873

(b) $ 1,201

(b) Income from operations $ 4,429

28.2 % $ 873

$ 5,302

33.8 % $ 4,399

24.3 % $ 1,201

$ 5,600

30.9 % $ 873

(b) $ 1,201

(b) (184 ) (c) (255 ) (c) 506

(d) (967 ) (d) Net income $ 3,376

$ 1,195

$ 4,571

$ 4,757

$ (21 ) $ 4,736

Net income per share - diluted $ 4.95

$ 6.70

$ 6.91

$ 6.88

Shares used in per share calculation - diluted 682,006

682,006

688,491

688,491

(a) Operating margin is defined as income from operations divided by revenues. (b) To eliminate stock-based compensation expense from continuing operations. (c) To eliminate income tax effects related to expense noted in (b). (d) To eliminate net loss (income) from discontinued operations. (e) Non-GAAP operating margin is defined as non-GAAP income from operations divided by revenues.













Reconciliation from net cash provided by operating activities to free cash flow (in millions, unaudited):





Three Months Ended December 31, 2014 Net cash provided by operating activities $ 6,364

Less: purchases of property and equipment (3,551 ) Free cash flow $ 2,813





Net cash used in investing activities (a) $ (3,241 )



Net cash used in financing activities $ (344 )

(a) Includes purchases of property and equipment.













Reconciliation from GAAP international revenues to non-GAAP international revenues (in millions, unaudited):

Three Months Ended December 31, 2014 Three Months Ended December 31, 2014 (using Q4'13's FX rates) (using Q3'14's FX rates) United Kingdom revenues (GAAP) $ 1,657

$ 1,657

Exclude foreign exchange impact on Q4'14 revenues using Q4'13 rates 12

N/A

Exclude foreign exchange impact on Q4'14 revenues using Q3'14 rates N/A

78

Exclude hedging gains recognized in Q4'14 (3 ) (3 ) United Kingdom revenues excluding foreign exchange and hedging impact (Non-GAAP) $ 1,666

$ 1,732



Rest of the world revenues (GAAP) $ 8,568

$ 8,568

Exclude foreign exchange impact on Q4'14 revenues using Q4'13 rates 604

N/A

Exclude foreign exchange impact on Q4'14 revenues using Q3'14 rates N/A

463

Exclude hedging gains recognized in Q4'14 (145 ) (145 ) Rest of the world revenues excluding foreign exchange and hedging impact (Non-GAAP) $ 9,027

$ 8,886



















The following table presents our revenues by revenue source (in millions):

Three Months Ended Twelve Months Ended December 31, December 31, 2013 2014 2013 2014 (unaudited) (unaudited) Advertising revenues:







Google websites $ 10,538

$ 12,429

$ 37,422

$ 45,085

Google Network Members' websites 3,522

3,720

13,125

13,971

Total advertising revenues 14,060

16,149

50,547

59,056

Other revenues 1,647

1,954

4,972

6,945

Revenues $ 15,707

$ 18,103

$ 55,519

$ 66,001







The following table presents our revenues, by revenue source, as a percentage of revenues:

Three Months Ended Twelve Months Ended December 31, December 31, 2013 2014 2013 2014 (unaudited) (unaudited) Advertising revenues:







Google websites 67 % 69 % 67 % 68 % Google Network Members' websites 23 % 20 % 24 % 21 % Total advertising revenues 90 % 89 % 91 % 89 % Other revenues 10 % 11 % 9 % 11 % Revenues 100 % 100 % 100 % 100 %



