San Francisco (CNN Business) Microsoft (MSFT) is pushing back the launch of its new Surface Earbuds, meaning it will miss the crucial 2019 holiday shopping season.

Apple's APPLE Amazon AMZN The delay is a setback in Microsoft's attempt to rivallatest earbuds, the AirPods Pro , which feature silicone tips, noise cancellation and audio sharing. The space is becoming increasingly crowded with others, including, launching similar products.

The Surface Earbuds were supposed to launch before the holiday season but are now set to debut in the spring of 2020, according to a tweet from Panos Panay, Microsoft's chief product officer.

Panay said "product-making is about the relentless pursuit to get all the details right, which takes time...sometimes more than we planned on."

Product-making is about the relentless pursuit to get all the details right, which takes time...sometimes more than we planned on. To ensure we deliver the best possible experience for you, our fans & customers, Surface Earbuds will now launch worldwide in Spring 2020 #Surface — Panos Panay (@panos_panay) November 21, 2019

He said the delay will ensure Microsoft delivers "the best possible experience" for customers.

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