This is the latest conservative boycott, after #BoycottHamilton (in response to the audience boos and cast statement to VP-elect Mike Pence), #AnywherebutTARGET — in response to updates to their restroom policy allowing individuals to use the bathroom based on their gender identity — and the #TrumpCup "movement" where conservatives would buy Starbucks and give their name as Trump after a barista refused to in Florida.