February 12, 2013 (Washington, D.C.) — Through increased sales and a consolidation of facilities, La Palina is able to announce an average price DECREASE of 10% on some of its most popular lines.

According to La Palina founder and President Bill Paley, “I wanted to pass along the savings we have gained to our loyal customers. My family has always believed that La Palina is quality at affordable prices.”“With sales exceeding our forecasts last year, we were able to re-negotiate better terms with one of our factories. These new prices, coupled with our December move into a new distribution warehouse in Miami, have created a savings we are proud to pass along,” adds La Palina Vice President Courtney Smith.

Andrew Brennan, La Palina Director of Sales, carefully crafted the new pricing structure based on his experience in the industry and conversations with key retailers. “We feel these new prices will reinforce La Palina’s dedication to retailers and consumers alike.” The new prices will be effective immediately and will reflect an average MSRP decrease of 10% and effects the La Palina El Diario—a consistently top rated cigar—and the newly released La Palina Maduro