Kentucky has become one of the storylines in college football this season.

The 7-1 Wildcats, who are ranked just outside the top 10 in the national rankings, will play Georgia Saturday for the SEC Eastern Division title and a berth in the SEC Championship Game in Atlanta on Dec. 1.

UK had already registered the domain names SnellYeah.com and DraftJosh41len.com to promote junior running back Benny Snell and senior linebacker Josh Allen but Monday, the school took it one step further.

Kentucky took out ad space in Times Square in New York, one of the most visible (and most expensive) advertisement real estates in the country Monday to promote Allen, Snell and linebacker Kash Daniel among others.

You know this team is special, #BBN. We want to make sure everyone else knows it too.



That’s why Times Square is Kentucky Blue this week. #GetUp #WeAreUK pic.twitter.com/kzPJvPMFSa — Kentucky Football (@UKFootball) October 30, 2018

"I thought those were pretty cool. A couple people ran that by me and I was all for it," Stoops said during his weekly radio show Monday. "We have some more coming. They deserve it."

A semifinalist for both the Bednarik Award (top defensive player) and Butkus Award (top linebacker), Allen has been awarded SEC Defensive Player of the Week four times already this season, most recently for his career-high 11.0 tackles, 2.0 sacks and two forced fumbles in Kentucky's 15-14 win over Missouri Saturday in which the Wildcats defense didn't allow a single second half first down.

Allen leads the SEC and ranks second nationally in sacks (10.0) and leads the SEC and ranks third nationally in tackles for loss (14.5). He also ranks second nationally in forced fumbles (five) and twice this season--at Florida on Sept. 8 and vs. Vanderbilt on Oct. 20--has ended games with a strip sack.

Snell, meanwhile, who was named one of 20 semifinalists for the Maxwell Award presented to college football's Collegiate Player of the Year Monday and also a midseason All-American by the Associated Press, ranks eighth nationally and first in the SEC with 935 rushing yards this season. His nine rushing touchdowns are tied for 16th nationally and second in the SEC.

In the win over Missouri, Snell passed Moe Williams (3,333 yards) for second place on UK's all-time rushing list. He needs 477 yards to surpass Sonny Collins as the school's all-time leading rusher. His 41 career rushing touchdowns are already a school record and are tied with Shaun Alexander (Alabama), Darren McFadden (Arkansas) and Dak Prescott (Mississippi State) for 11th all-time in SEC history.

Daniel, a native of Paintsville, Kentucky, has taken a major step forward at linebacker for a UK defense that is tied for first nationally in scoring defense (13 points per game), 10th in total defense 17th in rushing defense and 24th in pass defense this season.

On the year, Daniel ranks third on the team with 54 total tackles including 2.5 tackles for loss.