Live Webinar: 3 Data-Driven Ways to Capture More Demand in Today’s Environment

Tuesday, September 29, 2020 Time 1-1:45 PM ET

In today’s WFH environment, relationships have gone primarily digital, making it much harder to connect to customers. Marketers must have a better understanding of their buyers and audiences out of the gate, which requires better data and insights. Join MarTech Today’s Editorial Director Kim Davis and John Steinert, CMO of TechTarget, as they discuss how relationship building has changed in the era of COVID and the critical role intent data at the opt-in prospect level plays in connecting you to real buyers.