Event founder Jim McAlpine hopes to help shake the “stoner” stigma by putting together the first annual 420 Games — a series of athletic events meant to promote healthy marijuana use in an active adult lifestyle.

“We are launching the 420 Games with the knowledge that legalization of recreational marijuana use is eminent. It’s here,” says McAlpine. “We want to celebrate the positive aspects of responsible use, start the conversation, debunk myths and misinformation.”

The 420 Games kicks off September 13 with a 5k fun run held at San Francisco’s Golden Gate Park, which also includes a post-run celebration featuring a performance from all-female Led Zeppelin cover band Zeparella, as well as two hours of delicious free beer from local brewery Lagunitas.

The event series also plans to hold several more competitions this year in cities spread throughout Northern California.

Website: 420games.org

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