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An unfortunate man had to be rescued by firefighters after getting his arm stuck in a freshly-filled toilet as he tried to reach his treasured smartphone .

The man had just done his business and was in the process of pulling up his trousers when his new smartphone fell out of his pocket and down the pipe.

Desperate to retrieve the handset, he plunged his entire arm into the brimming cesspit, his face coming within inches of touching the brown mess.

Sadly for him, he was not able to reach the phone.

(Image: CEN)

However, worse still, he was unable to free his arm from the filthy pipe.

The man, whose mucky ordeal took place in Haining, a city in eastern China’s Zhejiang province, cried out until someone arrived to help.

(Image: CEN)

Firefighters were called and they spent an hour facilitating the man's incredible escape from his porcelain prison.

They had to break the ceramic loo to free the man's arm.

(Image: CEN)

Unsurprisingly, his limb was left red and swollen.

The unnamed man said: "My arm was stuck there and waste kept spewing out towards my face. It made me really sick.

"I just bought the phone so it really hurt to lose it so soon.

"But had I known the consequences, I would have never plunged my hand inside to try and get it."