Just a week after the NFL sponsored a 60-second commercial about domestic violence, the Grammys offered Oval Office star power to the awareness campaign in the form of a PSA featuring President Barack Obama.

During the spot, which aired right before Katy Perry’s performance of “By the Grace of God,” Obama urged the artists present to spread domestic violence awareness to their fans.

“Artists have a unique power to change minds and attitudes and get us thinking and talking about what matters,” Obama said, citing the statistic that nearly one in five women in America has been a victim of rape or attempted rape, and more than one in four women has experienced some form of domestic violence.

“All of us, in our own lives, have the power to set an example,” he said, directing viewers to take a pledge on the campaign website ItsOnUs.org. The pledge asks supporters to do four things: Recognize that nonconsensual sex is sexual assault, identify situations in which it may occur, intervene in situations where consent hasn’t been given, and create an environment in which sexual assault is unacceptable.

Pledgers are then asked to post the badge as part of their Facebook or Twitter profiles to let others know they’ve made a commitment. NoMore.org, the campaign behind the NFL’s Super Bowl ad, presents a similar pledge in four steps: Learn about the issues, support survivors, speak up, and donate time or funds.

The Grammys PSA was built into the show, which used airtime to highlight the issue rather than simply spending money to pay for a commercial. Domestic violence survivor and activist Brooke Axtell opened for Perry by delivering a spoken word poem about authentic—not violent—love, saying she once mistook the latter for the former.

“Authentic love does not devalue another human being. Authentic love does not silence, shame, or abuse,” she said. “If you are in a relationship with someone who does not honor and respect you, I want you to know that you are worthy of love. Please reach out for help. Your voice will save you.”

Then came the voice of Perry, who, in a stripped-down, silhouetted performance, echoed Axtell’s message of love: “I know I am enough/Possible to be loved/It was not about me/Now I have to rise above.”