Twitter’s stock has more than doubled in value in the last 12 months as the company has undergone a perception shift on Wall Street. While Twitter once struggled to keep up with lofty expectations for user growth, investors now no longer expect the company to be a growth rocket and instead see it as one that may cut its spending to become more profitable.

“They’re not going to become the bright shiny object that they were,” said Brian Wieser, a senior analyst at Pivotal Research who specializes in the technology sector. “But they’re good enough.”

Youssef Squali, a managing director and senior analyst at SunTrust Robinson Humphrey, said of Twitter, “2018 is going to be the year they put their house in order, improve their performance for advertisers and see their revenues grow.”

The service provided by Twitter is mostly unchanged from last quarter; analysts said the company had just become more efficient at filling the niche it had found.