Jillian Michaels has been chosen to promote vegan So Delicious Coconut Milk Beverage produced by Turtle Mountain, the maker of So Delicious Dairy-Free products. Michaels will be featured in a campaign, “Change Your Milk. Change Your Life,” that will go live nationwide in January 2011.

The Biggest Loser coach discovered the beverage in 2009, and has been a loyal fan ever since.

“I loved it straight away,” Michaels says. “What’s not to love? It’s naturally energizing. And, the health benefits and the taste are outstanding. I put it in everything. My tea, my granola, in my smoothies, straight up — you name it.”

“We share an important core value, namely improving the lives of individuals by promoting health, happiness and balance,” said John Tucker, Senior Vice President of Marketing and Technology for So Delicious Dairy Free. “Her passion, inner strength, high energy and spirit of adventure inspire millions of people around the world. She not only embodies So Delicious Dairy Free, but she has also loved and supported our products in her own kitchen for years.”

So Delicious Coconut Milk Beverage, available in Original, Vanilla and Unsweetened, is certified vegan, dairy-free, lactose-free and gluten-free, calcium enriched, contains a vegetarian source of Vitamin B12 and free of cholesterol and trans-fats.

Turtle Mountain has been offering dairy-free alternatives to ice cream, yogurt and other traditional milk-based foods since 1988.

Michaels, a pescatarian who only eats sustainable fish, makes the perfect representative to promote a brand that reaches vegetarians, vegans and health conscious consumers.

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