So I asked a few comic book creators who had been pitching for the DC Comics Rebirth relaunch who have been starting to hear whether they were successful or not.

Oh yes, the big reason DC didn't announce creator names along with all the titles at ComicsPRO the other week? Many of them were not yet decided.

Anyway, DC also launched the video above, featuring Geoff Johns talking about what Rebirth meant – keeping the best of the new, bringing back the best of the old. And, as he tweeted, it's not a reboot… and it never was.

Which was a surprise to many of the creators who had been pitching. Because they hadn't been told any of this. They'd been told to pitch anything – reboot – relaunch – refresh – whatever they felt like.

I was told that certain creators might have pitched something very different if they'd known what was expected of DC Rebirth….

But could it be that the "It's not a reboot… and it never was" refers to what we have seen in Titans Hunt recently, of memories returning? Is that, as we have speculated, how a Justice Society Of America will return? Everyone suddenly remembers again? And is that how certain aspects of the New 52 reboot will be done away with, in that people will remember the truth?

With Hal Jordan meeting a previous Hal Jordan, and Superman meeting a previous Superman, is everything starting to fall apart?