(Representational) School children get together to paint messages of Swachh Bharat and the symbolic spectacles of Mahatma Gandhi on the occasion of Gandhi Jayanti in Vadodara. (Express Photo By Bhupendra Rana) (Representational) School children get together to paint messages of Swachh Bharat and the symbolic spectacles of Mahatma Gandhi on the occasion of Gandhi Jayanti in Vadodara. (Express Photo By Bhupendra Rana)

Invoking Mahatma Gandhi’s Satyagraha against the colonial rule, Prime Minister Narendra Modi today mooted ‘Swachhagraha’ movement for a clean India which he said is not something that can be achieved by budget allocations alone. He also took a jibe at those who claim that the ‘Swachh

Bharat’ campaign launched by him has failed by showing pictures of garbage on roads and other places, saying at least there is awareness now on the issue of cleanliness “After the cleanliness drive, I am often questioned on garbage lying on roads. But I don’t mind that as the awareness related to clean surroundings is a welcome sign,” he said addressing a conference on Indian sanitation in New Delhi on completion of two years of the Clean India campaign.

Equating cleanliness with “godliness”, he emphasised the need to convert waste at religious places into compost. Modi lamented that while people dislike the sight of garbage, they still have not made cleanliness a habit. Taking up the issue of cleanliness is not an easy task for politicians, Modi said. “Every two years there are polls in some part of the country. For politicians and political parties who just work for the next election, it takes a lot of courage to take up a cause like cleanliness as any photo of a garbage dump can spell trouble for them,” he said.

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He said garbage can be used as a means to generate wealth and employment by recycling. “Then, cleanliness will become a byproduct,” he said. He said the “contrast” of people disliking the sight of garbage but at the same time not making cleanliness as a habit needs to be narrowed down. The Prime Minister said once Indian society learns to convert garbage into wealth, cleanliness will become a “byproduct”. “It is a contrast that while people dislike the sight of garbage, they are yet to inculcate the habit of cleanliness…it has to be developed,” he said. He said children are increasingly conscious about issues regarding cleanliness. This shows that the Swachhta Abhiyan is touching people’s lives. He added that a healthy competition

is now developing among cities and towns for promoting cleanliness.

Appreciating the media for its positive role, the Prime Minister said that “if there is someone who has furthered the cause of cleanliness more than me, it is the media”. He said while media is usually sceptical about new schemes launched by the government, in this case they did a commendable job

in spreading the message. The Prime Minister emphasised that cleanliness is not something to be achieved by budget allocations. It is rather,

something that should become a mass movement.

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