You may have seen their logo on your favorite bottle of shampoo, or displayed on the website of the tech firm you use for your company. The eye catching “B” might make you wonder what’s different about what you’re buying, and with an in-depth look at what B corporations are will quickly tell you that seeing the B is definitely for the best.

WHAT ARE B CORPS?

Just like you can certify a company to be organic, or to be fair trade, you can now certify a company to be transparent, ethical to people and animals, and sustainable. B Corps are businesses who have successfully passed a rigorous set of standards that quite simply make the world a better place.

B Corp certification is different from other types because it is so comprehensive. It doesn’t just cover whether your business harms their employees or contractors in their practices or damages wildlife through pesticides. It takes a broad look at whether or not the business in question is making a positive or negative impact on the world.

Businesses take a thorough assessment test that screens for potentially negative side effects of their company. They are then given a list of recommended changes to help improve their company. The full spectrum approach covers everything from their environmental impact, to legal and ethical responsibilities. For a company that is dedicated to being a force for good, there is no better certification process.