Paper set out to "break the Internet" yesterday with its now-infamous cover photo prominently featuring Kim Kardashian's ass. This, of course, got everyone talking on the (as yet unbroken) Internet, driving Nissan to awkwardly tweet its way in on the joke.

Nissan's gag plays on the less revealing version of Paper's two-part cover photo (see them here, and be warned—there's naked booty ahead). But that's the problem: the non-naked photo Paper chose for its cover is itself a riff on an older photo, Jean-Paul Goude's equally NSFW "Champagne Incident". That makes Nissan's tweet a joke about a joke—all in the name of riding a dopey hashtag wave.

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Close the Twitter window, Nissan. You're grounded.

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