By: Steven Heller | April 6, 2010









Salvador Dali was known for his love of money. His nickname was Avidor Dollars. So, it shouldn’t come as a surprise that he did his fair share of paid work for advertising, publishing and even Chupa Chups, the rather tasty Catalan lollipops. The company, founded in 1958 by Enric Bernat (now owned by Perfetti Van Melle), is named Chupa from the Spanish word chupar: “to suck.” Bernat’s idea was to put a bonbon on a stick (so as not to melt on a child’s hands), the rest is lollypop history. In 1969 Dali, never one to turn down a dollar, designed the Chupa Chup logo (above) and like the sticky candy, it stuck. Incidentally, around the same time its slogan, “Its round and long-lasting,” was coined.







