CHENNAI: India on Wednesday unveiled a peppy tagline and a tricolour logo for geographical indication (GI) certified products.

“Invaluable Treasures of Incredible India” is the tagline, printed below a GI logo in tricolour.

Union industry minister Suresh Prabhu unveiled the logo and tagline in Delhi. He announced the names of the winners who designed the logo and coined the tagline. While Akancha Tripathi won the tagline contest, Atri Chatterjee won the logo competition.

The Department of Industry and Policy Promotion Board had received 918 for the tagline contest. A total of 383 people took part in the logo contest.

"From now on, the GI-registered goods will sport the logo and the tagline to make them more attractive," said IPR attorney and president of IPR Attorneys Association P Sanjay Gandhi.

A total of 320 products have been conferred the GI status in India so far. Karnataka comes first with 38 GI products, followed by Maharashtra which has 32 products. Tamil Nadu comes third with 25 GI products, says Sanjay Gandhi who has secured the GI tag for 15 products.

