Swiss developer Sirin Labs will integrate popular cryptocurrency interface MyEtherWallet (MEW) in its Finney blockchain smartphone, the company confirmed on social media on March 21.

Sirin, which released Finney late last year, will now allow MEW users to purchase the device through the latter’s mobile and web interface. In addition, MEW will feature as the go-to wallet interface for Finney users.

The move, Sirin and MEW said, came about as a result of a need to drive adoption and make the process of accessing and handling cryptocurrency tokens more straightforward.

“We’re always looking to bring more secure integrations to Ethereum to make our users feel safe while navigating the crypto waters, and we believe having an on-phone hardware wallet is immensely valuable to users,” MEW CEO and founder Kosala Hemachandra commented to Finextra in an accompanying statement.

Hemachandra continued:

“This will not only make it easy to send and receive crypto transactions, but it will also make crypto more accessible to a wide range of users.”

The partnership is just the latest to close for Sirin, which became known among cryptocurrency users in 2017 when it signed football star Lionel Messi as its brand ambassador.

“We see this integration as a strong step towards a greater market share for both companies, as the two products complement each other,” the company’s CEO Zvika Landau added.

As Cointelegraph reported, the blockchain smartphone arena already contains several players which launched devices at similar times.

Last month, HTC partnered with web browser Opera to expand the functionality of its own blockchain-centric offering, the Exodus.

South Korean electronics giant Samsung meanwhile has gained attention after it revealed it would include a cryptocurrency wallet in its latest Galaxy S10 smartphone.