Chaos or stability - that is the choice Premier Annastacia Palaszczuk has pitched to the party faithful, as the fight to win the election hits its final week.

Labor officially launched its Queensland election campaign in a crowded room at the Gold Coast Convention and Exhibition Centre in the very safe LNP-held seat of Surfers Paradise.

Queensland Premier Annastacia Palaszczuk takes to the stage to officially launch the Labor election campaign. Credit:Tracey Nearmy

A video featuring scenes of joy from Labor's election win in 2015 was played, followed by a list of achievements in areas such as jobs, education, health and tourism, before the words, "And she's not done yet", flooded the stage.

WBO welterweight champion Jeff Horn, who defeated Filipino boxer Manny Pacquiao earlier this year, took to the stage to introduce the Premier.