In recent years, the focus of online services has shifted ostensibly towards original content production. Currently, this branch of digital industry is steadily growing, but there are a number of issues plaguing the specific areas of distribution, advertising planning and management of revenue.

Amidst the multitude of entertainment broadcasting options, there is a notable market dedicated to programming that aims at broadening general knowledge and deals with specific training issues or provides indispensable services in the form of interactive courses.

For anyone involved in production of such original visual content, the road to widespread distribution leads mainly through third-party sites that simplify broadcasts, only allow for limited advertising revenue options and extend full control over how the content is broken down into commercial sections. All of this impedes the natural rhythm and flow of pre-recorded content. Even more problems appear when we are dealing with live programming — here the producer has no control that would allow for additional revenue, unless he secured sponsorship or placement deals beforehand. Unfortunately, such options are limited when it comes to courses, trainings or instructional material.

On.Live is a platform designed to meet requirements of online broadcasters by providing an all-in-one service to people from all over the world who want to earn money by presenting valuable content in various business models (Pay Per View, Pay Per Minute, In-Stream Payments).

This applies to many industries or professions — Lawyers, Doctors, Weight Loss Trainers, Job Seekers, Fitness, Education, Insurance, Language learnings, Financial advice and many more. This powerful B2B and B2C tech can be used on a number of verticals, including Workshops, Practical tutorials, Sports, Conferences, TV, SVOD, Music, eLearning, Wellbeing, Charity, etc.

The platform concentrates mainly on live broadcasts and its ultimate goal is to become a live advising services provider where the customer will always find a team of specialists and valuable content on hand to provide easy access to their knowledge.

Such novel marketplace gives service providers the ability to sell their services to anyone who needs them. It enables scheduling of live broadcasts, broadcasting in HD quality in real time, convenient billing, online chat, dedicated offers and tokens payments.

All the transactions and settlements (tokens) are controlled using blockchain and implemented by a proprietary platform for real-time communication, trading and dealings. On.Live platform creates a large blockchain ecosystem enabling the sale of services through live broadcasts and placing live stream content for sale to a wide audience at affordable prices. It’s a project that brings three marketplaces into one product: Live broadcast (1: many viewers), Live Services (in 1:1, 1:8 viewership models), Transcoding and Relay Node market.

This is how these three marketplaces break down:

Live Broadcasts — enables service providers to deliver HD live broadcasts to unlimited numbers of viewers, billing on pay-per-minute or pay-per-view models and easily scheduling future live broadcasts.

Live Services — as mentioned beforehand, this marketplace provides full control over live broadcasts thanks to implemented options and services that allow for an immersive and interactive experience for the viewers.

Transcoding and Relay Node — Thanks to decentralised marketplace of Transcoding and Relay Nodes services, all network users have the possibility of making money by utilising their computing power for relay and transcoding operations. On.Live transactions protocol inducted into livestreams opens the possibility of confirming transactions when transmitting video streams. Network nodes perform real, useful work instead of useless computations as it usually happens in a standard Proof of Work based blockchains.

These three marketplaces are assured by blockchain technology that helps to eliminate any unnecessary intermediates or unwanted censorship. For example: by allowing a broadcaster anywhere in the world to set up a transmission to global recipients in a few simple steps, you can have a professional from anywhere in the world providing advice and instructions to citizens of another country. All agreements are signed using smart contracts which serve to further enhance business security.

Blockchain technology allows for use of virtual currency in all financial exchanges on the system serving both as a security precaution and providing a substantial level of freedom to shape an individual income structure.

There are many revenue-generating roles for On.Live platform users. One does not have to provide exclusive content to create an income stream. As this is a true online broadcasting marketplace, there are various services to provide and make money on:

Broadcaster — perhaps the most self-explanatory role, broadcaster produces and broadcasts the content over the network.

Service provider — a more diverse position for anyone who has a skill that he or she can sell via our system and create private offers.

Transcoder — Transcoder simply transcodes the broadcasting stream into other formats. the transcoder can also perform the duties of a Relay Node.

Relay Node — transmits the stream to recipients without transcoding it.

The Recipient — finally there is the Recipient who watches the stream and buys services or content.

Within an open environment provided by On.Live, anyone can play a role that best suits their technical abilities and particular skill sets. Furthermore, this system is so versatile that virtually anyone with access to the internet may become a user. This applies not just to individuals, but also to companies, be it small businesses or large enterprises — even TV stations and advertising networks. This is indeed a huge step in creating a truly free and diverse online broadcasting marketplace.