When you start the game, unlike the previous Pokémon games, you will have the ability to pick your character as one of three different ones. These trainers have similar builds and costumes as you begin, but they vary in original hair colour and skin tone. The choice cannot be changed once selected so be sure to make the right choice when you begin.

Located in most of the cities within the region, you'll be able to find Boutiques that sell various clothes. In each Boutique in the region, there is a unique style to go with the essence of the city meaning that there will not be much overlap in the products each sell. The boutiques will sell clothing on their own, but also will have full pre-set styles for you to choose In addition to the clothing, the Boutiques have an area for you to get your character's appearance updated. This allows you to update your character's hair in both style and colour allowing it to be a better approximation of yourself. Each Boutique changes their supply each day so be sure to check back in each store if you're looking for a certain item. There are Boutiques in the following cities:

Santalune City

Lumiose City - Requires you to partake in various activities in Lumiose City such as defeating trainers, and speak to Alexa

Cyllage City

Laverre City

Anistar City

Snowbelle City