An innovative design duo from Japan have created nameless paints in a bid to revolutionize how children think and learn about color.

Yusuke Imai and Ayami Moteki have designed tubes of paint that are labelled with an “equation” showing which primary colors, and in what proportions, were used to make the color inside.



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The duo, known as Ima Moteki, believe that color labels are problematic. “By not assigning names to the colors we want to expand the definition of what a color can be, and the various shades they can create by mixing them,” said Imai.



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The equations have the added benefit of teaching children the basic of color theory and how to mix and create new colors.



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