The IMSA WeatherTech SportsCar Championship is feeling a boost of positive energy -- or at least positive TV ratings and livestream numbers -- as the series and its officials gear up for a move to a new TV network and IMSA’s 50th Anniversary Celebration kickoff at the Rolex 24 at Daytona in January. A larger fan base enjoyed the action through Fox Sports live television coverage in 2018. There were 8.5 million unique television viewers of IMSA programming throughout 2018, a 10 percent year-over-year increase. Digitally, there were 1.6 million hours of live video streaming on IMSA.com, the IMSA Mobile App and the FOX Sports GO app, representing a 25 percent increase year over year. Meanwhile, infield parking for the Rolex 24 at Daytona (Jan. 26-27) is already sold out, with a limited amount of camping still available. Fans with Rolex 24 at Daytona tickets will be admitted free to the three-day Roar Before the Rolex 24 at Daytona (Jan. 4-6), which will feature WeatherTech Championship and IMSA Michelin Pilot Challenge testing, as well as a three-hour IMSA Prototype Challenge race. Tickets for the Rolex 24 are available now at DaytonaInternationalSpeedway.com.

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