Demandmatrix Blog

Your B2B Tech Event got cancelled. Now what? Global businesses are severely shaken by the self quarantine and social distancing measures followed to conquer COVID-19. However, many businesses are still going strong and successfully getting through their prospects. It’s not like that they did not get impacted by… Read more ›

How to increase sales retention using data? Sales retention is one of the primary worries of any B2B player in today’s ever-competitive commercial arena. Acquiring more customers elevates the sales graph. As per several studies, repeat sales are what every business aims at as it because 68%… Read more ›

5 Useful metrics for effective account prioritization Account Prioritization is imperative in B2B Marketing as it is the biggest determining factor of your sales force success. Indeed, it’s a tricky and the most difficult task in sales & marketing but if done well, it can create magic.… Read more ›

7 Step recommendations for Pipeline generation for Q3 As we have entered into the third quarter of the year, every player must be ready with their sales plan with a strong pipeline generation plan. Sales pipeline is very important for any business to excel, succeed and stay forefront.… Read more ›

5 Magical ways to improve your data quality Data is important and hype about it is deafening and it is fair as it acts as one of the revenue multiplier. Armed organizations with exact customer intelligence can easily get through valued accounts. Yet, a dirty data can create… Read more ›

4 Sales secrets for outbound sales lead conversions Once you are ready with an ample amount of leads, got through filling out a form, attending a webinar, reading a blog or downloading a video, the Sales representative enters the frame to reach out to the prospects. The representative… Read more ›

5 Ways to successfully sail through the ‘work-from-home’ era As we are entering into the 2nd quarter of the year, the entire world is still fighting a common battle named COVID-19. This serious issue with over 140 affected countries and over 30000+ deaths reported worldwide are all over newspapers,… Read more ›

How to win more leads with sales intelligence? Are you struggling to hit your numbers in this ‘new normal’ where your competitors are making money in the same? If the answer is a ‘Yes’ then this blog is just for you. Here, we will be unveiling some interesting… Read more ›

Account Prioritization – How to win before starting the Quarter Being a B2B Marketer, have you ever felt miserable in the global economy because of inevitable circumstances? No matter what your answer is, if you are a marketer then it’s a must ritual for you to keep a track of… Read more ›

Which Way is Up? Selling in an Uncertain Market Q2 2020 will go down in the history books as one of the most challenging environments for B2B sales. Not only was there a mass migration of employees from the office to home, but there were massive layoffs, halted projects,… Read more ›

Account Based Marketing: A novel marketing approach, helping enterprises to reap high ROI What is Account-Based Marketing or Account Based Selling? Conventional Marketing is being gradually replaced by the account level personalisation aka. Account-Based Marketing. It is more than just another strategic approach to marketing helping enterprises to target and acquire high value… Read more ›

Technographics: A new B2B tech-enabler for enterprises. With advancement in technologies and infrastructure, enterprises are becoming client-centric hi-tech business houses. They are fully equipped with proactive and result oriented marketing strategies for their niche. Thanks to Technographics! Because of which these organisations are able to track, assess… Read more ›

How Can Intent Data Increase Sales Conversions? Buyer intent data is probably the most underrated concept of our times. As a salesperson, imagine the power you have if you know exactly when your prospect is going to buy your product, and how much she can spend on… Read more ›

Dreamforce, Salesforce and Best-fit CRMs for your B2B Company the world’s favorite (and largest) technology conference hosted by Salesforce (the world’s number 1 CRM provider) is just round the corner. It’s the biggest meet up for technology leaders. With over 150,000 attendees expected to attend the conference next week,… Read more ›

Here’s why you need Technographics to shorten your B2B Sales Cycle B2B Marketing and Sales teams today abide by data-driven strategies. That’s not news. As a result of big data becoming more relevant in today’s highly competitive environment, intent data and different types of customer behavioral insights have become a valuable… Read more ›

Five Experts share their tips on Account-based Marketing Account-based Marketing is more than just another strategic approach to marketing. What impacts the outcome of any B2B Account-based Marketing or Account-based Selling tactic is based on 3 fundamentals: Your Target Account list, including how your enable better Account Intelligence… Read more ›

The DemandMatrix Story In the B2B and Tech Marketing sphere, there has been a growing need for tailor-made Business Intelligence solutions backed by technographics and technographic data. Several studies have suggested that now is the time to innovate in the field of Data and Business Intelligence in… Read more ›

Here’s why you need Business Intelligence derived from Technographics Hyper-personalization and hyper-segmentation have become the two pillars of any B2B Marketing or B2B Sales campaign in order for it to succeed. Technographics and technographic-backed Business Intelligence helps B2B Marketers and B2B Sales teams better comprehend their target customer’s and… Read more ›

Top Skills Required in every Data Scientist and Data Analyst Different organizations may have different ways to define the core job roles and key responsibility areas for their big data roles. While the roles of a Data Scientist and a Data Analyst may sound very alike, there are some core… Read more ›

Why do B2B Product teams need Technographic Intelligence? The insights and business intelligence from technographicscan prove to be extremely valuable to multiple teams within an organization. Better business intelligence that offers strategic value can help teams and businesses make more informed decisions. Business intelligence and insights from technographics… Read more ›

How do Technographics Drive B2B Marketing and Sales Intelligence? The pressure is still mounting on B2B Marketing teams to stop being just another cost centre and turn into a core performance driven function. As a result of this, sophisticated data sets and custom Marketing and Sales intelligence is becoming… Read more ›

6 Benefits of using AI-powered Technographics / Install Tech Data For many technology marketers, Product Managers, B2B Sales and Marketing leaders, technographics is not a new term. In fact, tech giants like Adobe, AWS, Cisco, HPE, Oracle, IBM are some that are known to use technographics to enrich their overall… Read more ›

10 things to look for in a Business Intelligence Service Provider Big data can add immense value to your overall business by providing new insights that enable more focused and better decisions. In fact, Big Data is becoming more and more vital in order to provide a better customer experience and… Read more ›

How Technographics Enables Intelligent Competitor Analysis for E-signature Providers Businesses are collaborating more today than ever before. Global expansions and global growth opportunities mean that contracts can’t be relegated to one location anymore. An increase in usage of electronic signatures was a natural outcome of this pattern. Reasons attributed… Read more ›

7 Reasons to Participate in or Host a B2B Podcast! During a recent podcast episode of Sunny Side Up, Logan Lyles of Sweet Fish Media (a Podcast production agency for B2B companies) talked about how audio content is gaining more and more attention primarily because of the way we live… Read more ›

It’s time to monitor your competition using Technographics Marketing is increasingly becoming more and more data-driven. This is old news. But this is also why Marketers are moving beyond traditional data sources such as social demographics and firmographics, and aligning more with other kinds or sources of data,… Read more ›

How can Cloud Players benefit from Technographics? The cloud computing industry is not new, yet it is always in a state of flux owing to the range of offerings such as public versus private versus hybrid, and IaaS/PaaS/SaaS/NaaS/ FaaS. The industry is set to grow fast, about… Read more ›

Should e-signature companies use Technographics? The electronic signature industry is growing fast, the global e-signature market is expected to grow at a CAGR of 34.7% during the forecast period, to reach $9,073.1 million by 2023*. Much of this growth is due to a compelling need… Read more ›

B2B Businesses and a Growing need to Outsource Contract Lifecycle Management and e-Signatures Many organizations today choose to focus on their core competence, while outsourcing other areas of work to niche-experts. This is why B2B companies often get into contracts and associations with third party vendors to get work done efficiently and effectively.… Read more ›

Cloud Adoption Trends to Look out for in 2019 Every business needs to scale and stay as future-relevant as possible given the dynamic changes in technology and also technology-adoption patterns. This is why cloud adoption has become a priority for most enterprise, mid-level and even small organisations. This fact… Read more ›

What is Lead Enrichment? And why you need it. The essence of marketing lies in catering to the needs, wants and aspirations, said and unsaid, of potential customers. Marketers often spend hours trying to understand their leads better, in the hope of improving their lead conversion rate. But whether… Read more ›

Why should you use Gated Content to Boost your B2B Conversions? Generating leads from content marketing is a key cornerstone for business success. Content marketers spend lots of time and resources in putting together their content strategy- the content types and topics they’ll cover including its projected reach, the promotions etc.… Read more ›

4 Factors That Increase The Value Of Gated Content The debate on whether or not to have gated content as part of an overall content strategy continues. There are definite pros and cons to asking your audience to provide their contact details in exchange for content. However, as a… Read more ›

How Technographics can help create better Customer Experiences for B2B Marketers In Econsultancy’s 2018 B2B Digital Trends Trends report, companies had stated that the most exciting opportunity for the year is customer experience. And guess what? This was ahead of content marketing and mobile marketing too, two of the focus trends… Read more ›

6 Ways Technographics can Propel your ABM Efforts Technographics can help B2B marketers determine which technologies are being used by their target customer base. This understanding of their technology adoption behavior can help identify patterns that in turn lead to more poignant ABM campaigns. __ Any successful ABM… Read more ›

5 Mistakes B2B Marketers Make When Gating Content Choosing whether or not to gate your content has become a big topic of discussion among marketing professionals. There are definite pros and cons to the content gating decision, but once you decide to gate your content for your audience,… Read more ›