Packers CEO Mark Murphy recently described signing quarterback Aaron Rodgers to a new contract as a “priority.”

Soon, “priority” will be replaced with “reality.”

A new deal with Rodgers could be done soon, possibly before the draft.

“It is his time,” a league source with knowledge of the situation recently told PFT.

When it comes to value, don’t expect another nudging of the bar by a quarter inch or so. With Ravens quarterback Joe Flacco getting $20.1 million per year roughly eight months after Saints quarterback Drew Brees receiver $20 million annually, Rodgers could go as high as $23 million annually.

Which then will become the new height for which other quarterbacks aim.

Meanwhile, the teams with those ultra-high-priced quarterbacks will have less and less cap space available to fill out the other positions on the roster.