Newegg on Wednesday announced Black Friday discounts of up to 85 percent on products in its online catalog, kicked off a $10,000 prize contest, and geared up for the ribbon-cutting at its new Southern California technology showroom.

Among the Black Friday deals available from the technology e-tailera 64 percent discount on a Polk Audio subwoofer, 45 percent off select Samsung TVs, and a whopping 85 percent off a MartinLogan home theater speaker system normally priced at $1,000 but selling for just $149.99 on the day after Thanksgiving.

Newegg customers can access Black Friday deals at Newegg.com, where pre-ordering kicks off at 4 p.m. Eastern, or via the Newegg mobile app for iOS, Android and Windows devices. The e-tailer is offering discounts on more than 3,000 products in its store over the next two days.

"Black November has been a tremendous success, and we are closing out this month-long celebration of savings with thousands of deep discounts in every corner of our store," Soren Mills, chief marketing officer of Newegg North America, said in a statement.

Newegg has also initiated a holiday "wish list" photo contest, which can be entered at the contest's landing page on Newegg.com.

Entrants must "submit a screenshot of their Shopping Cart or Wish List from the Newegg website, along with a description (up to 75 words) of why they deserve to win a Newegg shopping spree," according to the company.

Top prize is a $10,000 Newegg gift card, the second-place finisher will receive a $5,000 gift card, and the third-place entrant will get a $1,000 gift card. All entries must be received by Newegg on or before Dec. 16.

Meanwhile, Newegg is also preparing to open the Newegg Hybrid Center, a combination technology showroom and will-call warehouse, at 10 a.m. this Friday. The Los Angeles-area facility's showroom will give Newegg customers the opportunity to try out available products like the Xbox One and PlayStation 4 on 4K TVs, as well as serving up snacks and meals from on-site food trucks, according to the company.

"Newegg is changing the way people shop by offering terrific deals on great products, with service and support to match. Later this week, we expand on that effort with our Newegg Hybrid Center," Mills said. "The Newegg Hybrid Center gives our customers the option of same-day pick-up and hands-on interaction with the latest tech products, a high-touch experience that sets Newegg apart from its competitors."

Newegg's grand opening ceremony at the new Hybrid Center begins at 10 a.m. Pacific and runs through 3 p.m. The facility is located at 18045 Rowland St., City of Industry, CA 91748.

For more, check out PCMag's Best Deals Today.

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