A new partnership between Bing Rewards and Tango Card will let users of the search engine redeem reward points for the ability to win $500 in bitcoin.

Bing Rewards awards credits to search engine users that can be redeemed for gift cards and other products, including entries into various consumer-oriented contests. The latest contest was made possible by Tango Card’s recent partnership with bitcoin processing service SnapCard.

According to SnapCard co-founder Ioannis Giannaros, the drawing – for roughly 1.7 BTC at the time of writing – will run through the end of August.

Winners will be notified at the end of September.

Giannaros credits the Bing Rewards team as being “progressive” about the addition of bitcoin rewards, explaining:

“There’s an exciting roadmap and we’re thrilled to be seeing this more ‘adopting’ approach to bitcoin. As a company of their size, they’re moving quick and really embracing it.”

The move suggests a broadening relationship between Microsoft, which owns Bing, and the digital currency. Microsoft added bitcoin as a payment option for digital content in December.

Bing usage accounted for 20% of US search traffic as of June, according to comScore. NetMarketshare reports that the search engine accounted for 9.83% of global traffic as of the same month.

Representatives for Tango Card and Bing Rewards were not immediately available for comment.

Bing image via Shutterstock