A strange but intriguing new promotion from Taco Bell and Microsoft will soon make Doritos and Mountain Dew passé for the gaming elite.

Taco Bell customers who purchase a double chalupa box for $5 beginning tomorrow will automatically be entered to win a very special limited edition Xbox One X console that includes “Taco Bell’s famous ‘ring’ when powered on,” according to a press release. Yes, Taco Bell’s infamous little bell that rings at the end of commercials. It’s like Pavlov’s dog experiment come to life: hear the ring when you power up your Xbox One X, hit up Taco Bell.

The console, which includes a nifty monochromatic design scheme exclusive to Taco Bell and Microsoft’s promotion, comes with an “Xbox Elite Wireless Controller and three months of Xbox Game Pass and Xbox Live Gold,” according to the press release. Xbox One X consoles currently retail for $499.99.

A console will be rewarded every 10 minutes between October 18th and November 21st. Winners are expected to receive their consoles 72 hours after winning. The contest’s official rules are listed on Taco Bell’s site.