Ever since we introduced Facebook Lead Ads integration in Zoho Social, we’ve been taking copious notes from you. Up until now, you could have only a few standard form fields flowing into your CRM. This meant you missed out on the other prefilled data and custom questions that Facebook offers. So we set out to tighten this integration and debut highly requested features that go beyond the basic updates.

Without further ado, here’s what it means for you:

Capture everything that matters to you, in real time

Facebook lets you collect as many as 20 types of prefilled data through lead forms—from the standard CRM fields such as name, e-mail, and phone number to Facebook-specific ones like relationship status and custom questions. As the saying goes, with more data comes more responsibility to keep your CRM clean and free from redundancy. There’s always a high chance that your Facebook fields reside in your CRM with a different label.

Let’s say that you want to capture the birthday of your target Facebook audience, while your CRM stores this data in a field called Date of Birth (you’re right, it’s a potato-potahto problem). How do you make sure fields from Facebook are matched to the right fields in CRM? Moreover, every time you run a new lead ad, you’d have to make sure you aren’t tampering with the fields in CRM—the basic nightmare of every sales rep! Seems like a dicey situation? Well, we’ve got your back! Now, you can manage the mapping of form fields from an exclusive tab called Lead Forms.