Sam Amick

USA TODAY Sports

WASHINGTON — Since NBA Commissioner Adam Silver officially took over for David Stern during All-Star weekend nearly two years ago, his willingness to consider any and all changes that would improve the league has been one of the hallmarks of his tenure.

That ideology, it appears, will apply to the All-Star game itself.

Silver, who was a speaker at the Total Health Forum in which the NBA partnered with Kaiser Permanente to discuss the importance of fitness and diet, said afterward that the evolution of social media has affected fan voting enough that the league will reevaluate the current system.

“On (fan) balloting, it’s something we’ll continue to look at,” Silver said. ”We love the fact that fans have input into who the All-Stars are. As social media changes the world and is disruptive, it’s been mildly disruptive to our balloting systems as well. I know that’s something we’ll take a fresh look at.”

Spurs' Popovich will coach West All-Stars

Translation: the days of high-profile celebrities like Justin Bieber or Drake having a significant impact on voting may not last. Because fans can vote via Twitter by using the player’s name and the hashtag #NBAVote, musicians and athletes alike have offered their support for players who they believe should be in the game.

Bieber, who has approximately 74.2 million followers, tweeted about the Los Angeles Clippers’ Chris Paul and received more than 48,000 retweets (though Paul was not voted in). Drake, the Toronto-based rapper who has a formal role as global ambassador with the Raptors and has more than 28 million followers of his own, led a successful campaign to get Raptors point guard Kyle Lowry voted in as a starter. The Cleveland Cavaliers’ LeBron James, interestingly, used the social media platform to help the cause of his former teammate, the Miami Heat’s Dwyane Wade.

The most curious case of all involved Dallas center Zaza Pachulia, who somehow finished fourth in the Western Conference among frontcourt players. The Golden State Warriors’ Draymond Green, who has been so good this season that some consider him a fringe MVP candidate, trailed him by more than 40,000 votes. The suspected culprit there, it seemed, was the tireless social media work of popular Internet personality Hayes Grier (3.2 million followers on Twitter; with social media synergy by way of his Vine following of 4.3 million followers).

Cavaliers' Tyronn Lue will coach East All-Stars after only three games

Silver also discussed the decision-making process that led to the San Antonio Spurs’ Gregg Popovich and the Cleveland Cavaliers’ Tyronn Lue being selected as All-Star coaches. The league-leading Warriors (41-4) were led for most of this season by interim coach Luke Walton while Steve Kerr recovered from the complications caused by offseason back surgery, and there was some consideration given to the prospect of Walton coaching the West team. The league rules, however, mandate that the same coach from the same team can't head All-Star team team in successive seasons.

“In the West, we were monitoring the situation,” Silver said. “If Steve Kerr had not come back before All-Star or before Jan. 31, the date of which the coach is set based on the winningest record, we maybe would’ve taken a fresh look at it. But the way it worked out, Steve’s back. People may not realize how involved Steve has been with this team. He may not have been the coach on the bench, but he’s been there every step of the way, and I know Coach Walton says the same thing.”

In the East, there was some unfounded speculation that the recent firing of Cavs coach David Blatt might prompt the league to pick the Raptors’ Dwayne Casey (whose team is second in the East with a record of 30-15).

“In the East, the team with the best record and the coach of that team, according to our rules, the All-Star coach,” Silver said. “In this case, it’s Ty Lue, and he’s the coach. Remember, he was the associate head coach of the team, and every head coach in this league will tell you it’s not just him or her, it’s their entire staff, and that’s how rules work…There was no discussion about Dwane Casey becoming the coach of the East.”