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It's difficult for a marginalized presidential candidate to get attention without saying or doing something embarrassing. For the most part, former New Mexico governor Gary Johnson isn't one of those fringe candidates, but--as The Atlantic's Conor Friedersdorf has noted here, here and here--he isn't getting media share like the better-known, backed, and funded GOP contenders. So he's clearly been trying to create his own buzz, with mixed results.

Today, Johnson made news for launching a new website catered to gamblers before his trip to Las Vegas on Thursday, of which CNN briefly noted: "Gary Johnson is trying to hold 'em - poker players." The site was only his latest effort to get a little bit of attention, and we've noticed a few similar PR moves of his recently. Here's our quick list.