Poundland shoppers have been sent into a frenzy - after spotting a controversial "design flaw" on giraffe toys.

The Black Country retailer, headquartered in Willenhall, in the West Midlands, has set tongues wagging with the controversial product.

The toy, sold in branches across the UK, has caused parents to sit up and take notice, reports The Manchester Evening News.

Many have been commenting over the item on social media, with Facebook awash with comments from consumers.

Customers took to Facebook to discuss the controversial item, on shelves in Poundland stores across Birmingham and beyond.

(Image: Supplied)

Tasha Butler wrote on the Facebook page Poundland Appreciation Society: "So.. my 2 year old girl chose this today and brought it home to say “mam.. giraffes got a willy." She’s not wrong is she."

"Now that’s what u call attention to detail for the toy maker," one fellow customer replied on the social media platform.

A second, meanwhile, chipped in with: "I think I need to look at the ones I bought lol."

And another wrote: "All the dog toys have them. I didn't know this was the case for the other animals too!"

"Tbh I think it's great that kids toys can be anatomically correct without it being seen as unnecessary or sexualising," another countered.

A spokesperson for Poundland commented: "It’s the little details that count.”