Headphone company Beats By Dre has become the official partner of the National Basketball Association (NBA) in a multi-year deal that will see products provided to basketball stars such as LeBron James, Jayson Tatum and Karl-Anthony Towns.

The marketing and merchandising partnership, which starts in October, will extend to individual NBA teams and branded headphones will be available for fans, the two organizations said in an online statement on Wednesday.

Beats was founded by rapper Dr Dre (Andre Young) and music producer Jimmy Iovine in 2006 and was bought by Apple in a $3 billion deal in 2014.

The two organizations also launched a 30-second ad on YouTube, featuring James, Tatum and Towns as well as Draymond Green, Ben Simmons and James Harden. Fans should also expect collaborations at events such as the NBA All-Star in February, NBA Draft in June and games in China and Europe.