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Don’t expect Sean Combs to respond to any of his former monikers – Diddy, P. Diddy, Puff Daddy, Puff, etc.

On Saturday, the media mogul announced he’ll be going by Love or Brother Love moving forward.

“I decided to change my name again,” he said on Twitter from a seaside location. “I’m just not who I am before. I’m something different. So, my new name is Love, aka Brother Love.”

“I’ve been praying on this…,” he explained. “I know it’s risky. It could come off as corny to some people.”

The announcement came on his 48th birthday.