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After a “douchebag” in a bowler hat was photographed taking up two seats on a crowded bus — and allegedly assaulted a woman who tried to stop him — thousands of Torontonians have joined an online hunt to track him down.

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In a matter of hours, the search for the “leprechaun,” as he has been dubbed because of his green dress shirt and tuft of chin beard, had become one of the most high-profile examples of using social media to shame violators of TTC etiquette.

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“So after work I get onto a packed 72 Pape bus and I ask this COLOSSAL DOUCHE BAG very nicely if he can please … move his bag off the seat beside him so I can sit down,” wrote Facebook user Brenda Davie in a Wednesday night post.

“He says, ‘No, my bag is there.’”

In the brief exchange that followed, according to Ms. Davie’s account, the man called her an “airhead,” stomped on her foot and then physically shoved her “into a pile of people.”