'Lyoness' is a cruel scam woven to trap consumers and business owners facing hardship in the current economic crisis. Globally, 3 million people have been lured into 'Lyoness' by a web of sugar-coated lies, starting with a 'free cashback card.' Instigator Hubert Freidl has then induced many victims to hand over thousands of euros to join a classic pyramid scheme dressed up as a business opportunity. Austrian media and authorities have been alerted and the 'Lyoness' web of lies is unravelling.