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WATERLOO — Something old, something new, something borrowed — and something green. Emerald green, that is.

That’s what’s in store for the 10th annual Iowa Irish Fest celebration this weekend in downtown Waterloo.

And judging from advance sales and inquiries, which began months ago, fest-goers new and old can’t wait for the three-day Cedar Valley celebration of all things Irish to begin, fest committee board chairman Chad Shipman said.

“Our sponsorship — business involvement — is up 15 percent. Our pre-sold revenue is up 40 percent,” Shipman said. “Last year, our attendance was 37,500. I’m looking at a 15 to 20 percent increase. I feel real good that we can do 20 percent, combined over the three days.”

Many of the old-favorite exhibits, bands, food and activities will be on hand, including headliners Red Hot Chilli Pipers on Friday and Gaelic Storm on Saturday and Sunday.

The festival has spilled out of its original confines at Lincoln Park downtown, and is growing more this year, expanding onto more neighboring streets.