"Customers already rely on IMDb to discover movies and TV shows and decide what to watch," IMDb CEO Col Needham said in a statement. "We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb's leading mobile apps."

Among the titles currently available are seasons of Fringe, Heroes, The Bachelor and Gilligan's Island. The film selection includes Memento, Awakenings, A Few Good Men and Monster, among others. You can also view IMDb originals through the service.

With IMDb Freedive, Amazon opens itself up to more advertising revenue, and that could help it catch up to Google and Facebook, which currently dominate the digital ad space. You can watch IMDb Freedive titles on IMDb's website or with any Fire TV device.