There comes a point during some beauty contests where contestants tell the judges their measurements: hip, waist, and bust. Most pageants have dispensed with the tradition, but Miss Perú used it to offer statistics about femicide, rape, and other gender-based violences that plague the country.

“My measurements are: 2,202 cases of murdered women reported in the last nine years in my country,” Camila Canicoba of Lima said Sunday night.

“My measurements are: the 65 percent of university women who are assaulted by their partners,” Bélgica Guerra of Chincha said.

“My measurements are: more than 25 percent of girls and teenagers are abused in their schools,” Almendra Marroquín of Cañete said

The contest’s eventual winner, Romina Lozano from the constitutional province of Callaomy, gave her measurements as: “3,114 women victims of trafficking up until 2014.”

The hashtag #MisMedidasSon (“#MyMeasurementsAre”) was trending in Perú Sunday night.

The protest had been pre-planned. During the question-and-answer portion, judges asked the contestants how they would best combat femicide, and the women walked the bathing-suit portion while news items about murdered and assaulted women cycled behind them.

Jessica Newton, the 1987 pageant winner who organized this year’s proceedings, told BuzzFeed that they used the swimwear portion of the events to illustrate a point. “Women can walk out naked if they want to. Naked. It’s a personal decision,” she said. “If I walk out in a bathing suit I am just as decent as a woman who walks out in an evening dress.”

The beauty pageant protest fits within a larger movement against femicide and violence against women across Latin America. “Ni Una Menos” (“Not One Less”) protests have sprung up in Mexico, Bolivia, Colombia, Argentina, and Brazil in recent years. Perú saw a nationwide extension of that movement last summer, though it was concentrated in the capital of Lima. Ana María Romero told the Guardian at the time, “This march is a cry against impunity, it’s a cry for equality and for the decent treatment of women. It will be a milestone, it will mark a before and after. There’s more citizen awareness about women’s rights.”

Just last week Zeid Ra’ad Al Hussein, the new United Nations High Commissioner for Human Rights, returned from the country, where he found the implementation of laws against offenders wanting. He urged the government of Perú to focus on preventative measures and “to address the social and cultural attitudes that continue to be used to justify violence against women.”