A realtor who would never take his clients around in anything but an immaculate Mercedes-Benz is perfectly happy with a website they built themselves with Quicken.

Let’s face it—pretty websites sell for the same reason pretty everything else sells. Would you trust a business more if they looked successful and appeared at least able to put together a nice looking website? Would you pay more to work with a company that looked like they really have it together?

After all, nothing succeeds quite like success.