Esports entertainment company Allied Esports has announced the formation of an affiliate program for esports venues, the first of its kind. The Allied Esports Property Network will feature access to global events and content for members, as well as expertise in design and operations, and sponsorship opportunities.

Bringing operators around the world together

Interested parties will, after signing up, be given access to Allies Esports’ global event programming. Featuring the company’s design, development, and operation expertise, venue operators can utilize the know-how to run high-quality esports events.

“The Allied Esports Property Network aligns like-minded operators around the world, which we believe is a recipe for building even more powerful offerings for gamers, streamers, teams, sponsors and fans to create unparalleled experiences and content together,” said Allied Esports CEO Jud Hannigan in a statement.

By joining the program, affiliate members will also be included in Allied Esports’ global tournament ecosystem. This way, teams and players will have opportunities to participate in company events worldwide.

“As we continue to add more global flagship properties and expand our fleet of esports trucks, this new affiliate program will organically grow our footprint worldwide and provide members with an incredible opportunity to participate in our event and content calendar, while operating their own facilities in a way that best suits their respective regions and customer base,” added Hannigan.

With a growing number of global partnerships, Allies now lists its assets in two categories: proprietary (HyperX Esports Arena Las Vegas) and affiliate partners (Esports Arena Orange County, Esports Arena Oakland, multiple venues in China). Recognizing the boom in esports entertainment, the company has been very active in entering new partnerships of late. This was especially fruitful in China, an esports market that has been growing exponentially over the past few years.

Australian Fortress Esports joins the party

Fortress Esports, an up-and-coming esports entertainment company from Australia, is one of the companies that recently joined forces with Allied. By signing a multi-year agreement, the two will collaborate on esports venue development in Australia and New Zealand. The first venue operated by Fortress to join the Allied Esports Property Network is expected to open next year in Melbourne.

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“Live, social video gaming and esports is an emerging phenomenon in Australia and New Zealand, and we believe our partnership with Allied will provide us with a formidable edge to shape and define the market for years to come,” said Fortress Esports CEO Jon Satterley. “A Fortress isn’t just an esports arena and venue: it’s a community hub and social gathering place, a place for friends to meet and play video games together, an inclusive, friendly and welcoming home for every kind of games lover.”

By offering features like venue development guidance, design conceptualization, and tournament organization, newer operators can leverage Allied’s know-how to better prepare for a launch into the world of esports entertainment. Moreover, Allied supports its members with brand licensing rights and access to proprietary tournaments.