SWIPE is proud to formally announce our partnership with Performars, a Korean-based marketing insight, and analytics firm. Performars will be mainly serving as a data buyer from the SWIPE network.

Performars list of clients

Performars is a Korean-based marketing firm, hosting a team of experts that provide insight solution mainly to enterprise clients. Performars had established an edge in their global and international marketing campaigns, in particular, leveraging on multiple data providers to help provide big data insights for companies pursuing challenging developing markets. Notable clients they have served in the past include MNCs such as Samsung, Sony, Tesco, and Lenovo.

The main service that Performars provides is known as Marketing Process Outsourcing (MPO), where they act as an in-house team for a client and handle all marketing operations, from the proof-of-concept stage to the implementation of product marketing. As Performars has described, working with Performars is like having a global marketing team, due to their influence and connections around the globe.

Performars drives its marketing insight mainly through data analytics, and heavily utilizes data intelligence to build models that identify the needs and motivations of the advertiser’s target audience. Insights would translate into strategies, such as specific techniques in brand personalization (a well known and proven one), which helps to build brand loyalty among its customers.

Partnership Details

Useful data sets to conduct analysis on are the building blocks of Performars competitive marketing insights. SWIPE will be working strongly with Performars to provide useful data, collected through the SWIPE SDK. Our SDK, with the consent of the user, collects transaction, behavioral, interest, and demographic data. Using SWIPE’s brain and analytics engine, we would be able to anonymize, aggregate and analyze the data, eventually selling it as a package on SWIPE’s decentralized data marketplace.

Performars is currently partners with SWIPE’s parent company, SwipeRich.

By being a buyer from the data marketplace, Performars is able to streamline their marketing efforts as the data analytics and insight generation work is automated through SWIPE. In addition, Performars would not need to worry about possible data privacy violations or misuse, as compared to using data provided by centralized intermediaries where the provenance of the data is unknown and not auditable. With SWIPE, user privacy is guaranteed through our data sharing and privacy protocol.

SWIPE is pleased to be working alongside with Performars, and would together strive to deliver quality, auditable data products for use by Performars to better benefit their clients and improve their marketing efforts.

About SWIPE

SWIPE aims to create a network of apps that are able to work together to create valuable data as a collective, instead of relying on centralized intermediaries. As part of the network, all data collected will be aggregated, anonymized and encrypted. It will then be channeled into an analytics engine which packages it to be monetized directly to data buyers in a decentralized data marketplace. This process provides transparency to data buyers as they can trace the origins of the data, creates a fairer way for app developers to monetize data and empowers users by giving them full control and ownership of their data. SWIPE is invested by Kenetic, a blockchain firm that invested in huge blockchain projects like Zilliqa, ICON, and Bluzelle.

Website: http://Swipecrypto.com / http://www.performars.com/

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