The RSS has found something to give the popular colas and cold drinks a run for their money: bovine urine. The Sangh's Cow Protection Department is planning to produce a soft drink with this magic ingredient as base, and believes it will sweep the market.

The head of the Hardwar-based department, Om Prakash, said: "We refer to gau ark (cow urine) as gau jal (cow water) as it has immense potential to cure various diseases. We have developed a soft drink formula with gau jal as the base and it has been sent to a laboratory at Lucknow for testing."

Once the tests show positive results, he added, the department will think about its packaging, preservation and marketing.

While the RSS is at the task alone right now, once the drink is ready to be taken to the market, the Cow Protection Department might seek the help of the Uttarakhand Government in the operations.

"It will be a revolution of sorts. The acceptance of cow urine as a potent medicine is increasing day by day and once it comes as a cold drink, its demand will definitely increase," Prakash claimed.

Stating that several colas are harmful to the extent that they can be substituted for pesticides, he asserted that their soft drink with cow urine will not only be natural but cost-effective too. "In addition to this, it will prove and justify the high stature accorded to a cow in Indian culture."

Cow urine, in fact, ranks quite high on the RSS list of priorities. "We discuss its importance at various meetings and public programmes. We have also been circulating pamphlets about its medicinal value," said Om Prakash, who has been actively involved in the task of cow protection and promoting bovine urine for the last four decades.

He names products ranging from toothpaste, shampoo, soap, face powder and shaving lotion to balm, biscuits, incense sticks, phenyl, mosquito coils and distemper which are being made from cow urine and cow dung.

He asserts that tiles made up of cow dung have been found to be fire - and water-resistant and can ward off radiation.

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