Kiera’s job is to keep millennials happy (Picture: Social Chain)

The millennial generation are often dismissed as poor precious snowflakes.

Millennials are said to have ruined marriage, dating and marmalade among other things.

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Oh, and they have also been accused of spending money that could be used to buy a property on avocado toast.

In short, millennials get a lot of stick for being far more sensitive than previous generations – especially by (dare I say it) slightly older people such as Piers Morgan.


Here’s an example he whipped up (tweeted) earlier:

UPDATE: I'll be co-hosting @GMB tomorrow with 3 broken ribs. For the more fragile snowflakes among you, this is called 'manning up'. ?? — Piers Morgan (@piersmorgan) September 3, 2017

Despite the negative connotations, global social media agency Social Chain is putting millennials at the heart of their business model by hiring a director to assist with the everyday burden of their feelings or sensitivities about the workplace.



Kiera Lawlor, Director of Happiness and People at Social Chain, says her main priority is ‘to retain the specialness’ of the young professionals who work for the firm.

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She told Metro.co.uk: ‘Running an office where puppies, ball pits, a bar and unlimited holidays are everyday life, this is far more than just a job to me, it is my passion.

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Although we’ve not had confirmation on if they’re serving avo toast in their canteen, Kiera did tell Metro.co.uk that each individual employee in the office is praised and occasions or achievements are marked with cakes and celebrations.

‘We celebrate everything, whether it’s birthdays, each person gets a gift, cake and is serenaded at their desk by the team, national days where I arrange anything from cupcakes to crazy golf or a big win, each team has their own song which is played and are presented with champagne & sparklers,’ Kiera told us.

The firm cater to millennials (Picture: Social Chain)

She added: ‘Wellbeing and mindfulness is an important part of our culture. The happiness doesn’t start and end in the office, we aim to give the team skills they can take home with them. Every Tuesday we hold yoga and meditation sessions.

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‘On Wednesday’s it’s Lunch & Learn with topics ranging from self-defense skills, confidence building, mental health awareness and drop in therapy sessions. Self development is at the forefront of my priorities as a Director of Happiness.’

While there may be an air of sneering and tut of ‘pffft spoiled brats’ whenever millennials hit the headlines, Social Chain actively cater to them.

Charlotte Bowker, Senior Account Manager, explains: ‘The millennial generation is highly ambitious and driven by career success.’

She adds that the Director of Happiness and People creates ‘a welcoming space that champions creativity, free expression and togetherness’.