The twenty-first century will be challenging on many fronts. From historically catastrophic natural disasters resulting from climate change to inequality to refugee and terrorism crises, it is clear that we need not only new solutions, but new insights and methods of arriving at solutions. Data, and the intelligence gained from it through advances in data science, is increasingly being seen as part of the answer. This report explores the premise that data—and in particular the vast stores of data and the unique analytical expertise held by social media companies—may indeed provide for a new type of intelligence that could help develop solutions to today’s challenges.

In this report, developed with support from Facebook, we focus on an approach to extract public value from social media data that we believe holds the greatest potential: data collaboratives. Data collaboratives are an emerging form of public-private partnership in which actors from different sectors exchange information to create new public value. Such collaborative arrangements, for example between social media companies and humanitarian organizations or civil society actors, can be seen as possible templates for leveraging privately held data towards the attainment of public goals.