Nintendo of America president Reggie Fils-Aime claims that he is unfazed by the dazzling graphics of the PlayStation 4 and the Xbox One. He firmly believes that consumers don’t buy hardware because it looks good and it’s new. Instead he believes they buy hardware due to the experience they offer. Reggie has previously said that he isn’t impressed with the launch lineup of the Xbox One or the PlayStation 4.

“I don’t think consumers buy hardware just because it’s sexy and new. I think consumers buy hardware because of the experiences they can have on them. That’s why, for us, having a strong holiday line-up is so critically important.”

“Systems that generate pretty pictures by themselves aren’t selling propositions, and all you need to do is look at the last generation to see the evidence. And that’s true whether you look at the home console space or the handheld space. It’s not about the graphics by itself. It’s about the entire experience.”