Arendelle, the kingdom under snow siege in Disney's Frozen, might be a fictional place amongst the fjords, but that's not stopping Frozen fans from arriving in Norway en masse. Norwegian tourist experts are saying that tour sales are up nearly 40% since the film's release.

From the AP:

Harald Hansen, U.S. spokesman for Visit Norway, said the number of U.S. tourists to Norway increased markedly since the film's release in November, with booked hotel nights up 37 percent for the first quarter of this year compared to the same period in 2013. He said tour operators have also seen a 40 percent sales increase this year, compared to the same period last year, while Oslo Airport Gardermoen reported a 57 percent increase in arrivals from New York for the first quarter.

"We noticed a huge increase from the U.S. already in November and December last year, just after we started our marketing with Disney in October," Hansen said.