Measuring CX in the Experience Economy

CX = Explicit + Implicit Feedback

Measuring customer experience has traditionally been achieved by asking customers for explicit feedback, that is collected from online or telephonic surveys.

For organizations to truly measure and understand the CX of their customers, in addition to such feedback, it is critical to understand the feedback of customers who did not participate in such surveys.

Aureus provides insurance industry solutions hosted on an AI platform that combines both explicit and implicit data to measure the CX for all of your customers in real time to determine their " Sentimeter " score.

Learn more about how the Aureus SentiMeter® score is used to increase retention, improve cross-selling opportunities, and predict customer behavior.