The Pirate Bay has just launched jesperbay.org as a countermeasure to the Danish ISP block that was announced yesterday. The site is named after Jesper Bay, the head of the Danish IFPI and gives detailed instructions for affected customers on how to regain access to The Pirate Bay.

Pirate Bay co-founder Brokep told TorrentFreak about the domain name: “We’ll associate his name with something positive instead of his negative IFPI vibe.”

The Pirate Bay team is also asking fellow BitTorrent admins to help out, by redirecting all customers from Tele2, to The Jesper Bay. They have written a piece of code that will redirect all the users from Tele2 to The Jesper Bay, so they can change their DNS.

The ruling of IFPI vs. Tele2 was officially released a few hours ago (translation included at the end of this post). It concludes that the ISP -Tele2- assist in copyright infringement because they give their customers access to The Pirate Bay, therefore they have to prevent access to the site.

A dangerous ruling, which is expected to result in Pirate Bay being blocked by other Danish ISPs, similar to what happened in the AllofMP3 case last year. However, it does not end there, other divisions of the IFPI throughout Europe have already announced that they will start similar cases.

Today, the IFPI in Norway and Finland announced that they too are considering taking action against Internet providers.

The executive director of IFPI Finland, Arto AlaspÃ¤Ã¤, announced that they are considering taking action against ISPs in Finland: “Similar block petitions are likely to be used in Finland,” he said.

AlaspÃ¤Ã¤ was soon followed by his Norwegian colleague, Marte Thorsby, who told Dagbladet.no: “The verdict is very positive for us. We have to see if we can get this to Norway as well.”

Sebastian Gjerding, spokesperson for the Danish pro-piracy lobby Piratgruppen, told TorrentFreak yesterday: “It’s very frightening that the IFPI can get through the courts with something like this. In Turkey and China its the state that decides what information the people can access and what should be censored. In Denmark its apparently the record industry.”

For now, Jesperbay makes it pretty easy to lift the block. Let’s hope Tele2 will appeal against the IFPI, so it only has to be a temporary solution.

Translation of the court ruling, by Piratgruppen