Esports is undeniably the next big industry. The recent involvement by big sports organizations as well as brands just confirms this theory. However, the business models involved in esports have always been poor.

The business side of esports has always been fragmented with no clear way of monetizing events and tournaments. The business models in esports are already changing with the advent of Overwatch League, the ESL-Facebook deal etc.

Play2Live will be hosting their own CS GO tournament on February 25th. The tournament is a first of its kind with the prize money being their very own cryptocurrency, Level up Coins.

What is Play2live?

Play2Live is a decentralized platform for streamers, players and tournament organizers. Blockchain technology forms the backbone of the platform.

The new revenue-sharing model will basically make Play2live endearing not only to streamers but also to the viewer.The streamer is able to control his interaction with the viewers. The Play2live model will reward users and streamers for their interaction.

The focus on the interaction between the streamer and the viewer provides a new outlook on the streaming industry. The current dominant company in esports streaming, Twitch has seen a big disparity in big streamers and upcoming streamers. It is really difficult to make a name for oneself as a new streamer.

Being a big streamer also means that there is a low level of interaction between the streamer and the viewer. While this is not a problem per se for many of the streamers or viewers, the financial model of other streaming platforms seems in need of improvement.

Features of Play2Live :

More Interaction between streamers and Viewers

Balancing the financial model, viewers, and streamers can earn tokens

Users can determine the scenario of a stream

Viewers can watch streams and earn LUC by sharing their internet channels via the P2P CDN service easily from any device.

Game publishers can sell games via the platform and interact with streamers by offering proposals for content promotion. Blockchain ensures the integrity of such interactions

Viewers can enable advertising and support the streamer by watching advertisements. They can also earn token rewards for that.

You can read more about Play2live on their official website. You can read their White Paper below:

Whitepaper_eng.

Economic Model

The economic model shows us how Blockchain technology can help change the platform in having something for both streamers and users. While users do spend money on this platform as well, the 11 different methods of spending the LevelUp Coin mean that the price for LevelUp Coin will only go up.

This will give early investors a good return on their investment. With Blockchain definitely going to be the future, Playtolive will be an early mover in the esports Blockchain landscape. Reaping the benefits of an early investment in the blockchain technology in esports, Play2live ICO will start on February 21st.

The Pre-Sale has already raised $18 million and the Token sale will boost those numbers further. With over 1.3 billion tokens for sale priced at 0.05 USD per LUC ( Level Up Coin), this presents an early opportunity for investors.

Led by experts in esports

The Play2Live team has members who have been involved in esports for quite some time. Having been a part of successful organizations in the past, this team knows the ins and outs of esports.

Understanding the esports environment is often the biggest hurdle in an investment. Without knowledge of the esports culture, people often make mistakes and burn themselves out. Having a team which has intricate knowledge of the esports landscape, the games and the business side of things gives Play2Live a unique advantage.

Alexey Burdyko. CEO, Founder of Play2Live

He has been around in esports for quite some time. He is also the CEO of Game Show Media Holding. Game Show has organized 35 events over the past six years. They have had more than 500,000 people in attendance at these events. The Moscow based organization is famous for its involvement in esports and as the first CIS franchise of Dreamhack.

He has been involved in other companies related to esports such as GSL.tv, Skincoin and CIS connect. These companies diversify his portfolio into streaming, betting as well as providing business advisories with regards to advertising in esports. He is a well-known figure in the CIS esports landscape with many projects being successful over time.

Dmitry Kochnev, COO

The Chief Operating Officer for Play2live has worked with Mail.ru in the past. He was the director of esports in Mail.ru and has been handling their involvement with esports.

Other members at Play2live include Inna Moroz, involved in wargaming.net, angry birds Licensing wing. They also have an extensive advisory board which includes Victor Martyn, CEO & Founder of Gosugamers.

Play2Live tournament – Paid in Level Up Coins

Play2live will also be hosting the first tournament with a cryptocurrency reward. The Play2Live Cyrptomasters event will start on February 25th where one team ( the winner ) will receive cryptocurrency as the prize, instead of a flat Cash prize.

The tournament will happen in Falcon Club in Minsk, Belarus. There are eight teams competing in this tournament. Seven of the teams are invited teams, while only one has come through qualifiers.

This will be the first opportunity for users to test the platform, earn tokens as well as participate in the interactions on the website. The teams will receive Level up Coins, which can be converted to other cryptocurrencies available on the market.

The Play2Live Cyrptomasters tournament winners will receive Level Up Coins as their reward. While the price of these Level Up Coins is very low right now, we have all witnessed the huge boom in Cryptocurrency prices over the last few months. Will the teams hold on to their Level Up Coins? Or will they encash it for real money? A total of $100,000 in Cryptocurrency can increase dramatically in value over the next few months.

The event will have some well known European teams such as Space Soldiers, Godsent, BIG gaming, AGO etc. It will be a single elimination tournament with BO3 matches.

The Play2Live tournament will be a marquee event which will open the doors for Cryptocurrency and Blockchain technology implementation in esports.

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