Evil Plotting Raccoon

we'll offer a more expensive fast pass for our rides, allowing people to cut to the front of the line. everyone will wind up having to wait in line anyway, because everyone bought the fast pass.

once everyone is used to paying the extra amount, we'll set the price of the normal pass to the current price of the fast pass, and then raise the price of the fast pass. we will repeat this price-raising ruse until we've completely drained the united states economy of trillions of dollars, which we will spend on research to conquer the planet with a swarm of obedient self-replicating nanobots.