



According to a press release from Beyond Meat, the famed Beyond Burger will now be available in the meat case of four of Kroger’s banners: Fred Meyer, King Soopers, Kroger, and Ralphs. Soon, no one will remember the days of yore when one had to visit the all-natural or organic section of a grocery store, typically stuck in the corner, seeking out meat alternatives. Beyond Meat is revolutionizing the category by merchandising its products next to the ones it’s trying to displace.









Consumers can now compare a burger from a cow to a burger from plants and decide for themselves which they’d rather eat. Some consumers may choose the Beyond Burger because it has no cholesterol, others for the fraction of water, energy, and land inputs versus its meat alternative, but my motivations are simple: I continue to buy Beyond Burgers for their fantastic taste!









Over the course of just eight weeks, Beyond Meat has more than tripled its distribution, and is now available in more than 1,300 grocery locations worldwide. At The Good Food Institute, we’re working to make sure that anyone can find a delicious plant-based replacement for meat, dairy, or eggs anywhere in the world. We have to say, Beyond Meat is certainly making our job just a little bit easier.





Click here and scroll down to see where (and when) you can find the Beyond Burger in your state!



