11:25AM EDT - Looks like that's a wrap. Product demos now.

11:24AM EDT - Looks like we're getting a P8 sample to take away

11:23AM EDT - P8 Max available in one month

11:23AM EDT - 649 Euro for 3GB/64GB

11:23AM EDT - 549 EUro for 3GB/32GB

11:23AM EDT - For P8 Max

11:22AM EDT - 1 month later available worldwide

11:22AM EDT - 30 countries after todays launch

11:22AM EDT - Two colors per storage size

11:22AM EDT - those were for the P8

11:21AM EDT - 599 Euro for 3GB DRAM and 64GB Storage

11:21AM EDT - 499 Euro for 3GB DRAM and 16GB Storage

11:21AM EDT - now pricing

11:21AM EDT - because a 6.8-inch phablet might be difficult to hold (!) for a call

11:20AM EDT - Pair the phone with a TalkBand B2 for hands free calling

11:20AM EDT - dot cover, similar to HTC

11:19AM EDT - magnetic leather case

11:19AM EDT - Gorilla Glass 4

11:18AM EDT - 6.8mm

11:18AM EDT - 83% screen to body ratio

11:18AM EDT - 7-layer heat conduction structure

11:17AM EDT - Patented cooling tech

11:17AM EDT - back panel is 5C cooler after 3 hours video streaming

11:16AM EDT - 2.23 days on normal use

11:16AM EDT - Li-Poly

11:16AM EDT - 4360 mAh battery

11:15AM EDT - customized UI for bigger display

11:15AM EDT - Auto adjusts brightness in 'sun view mode'

11:14AM EDT - 95.9% saturation

11:13AM EDT - 6.8-inch JDI IPS-Neo FHD display 1500:1

11:13AM EDT - Huawei P8 Max ! !

11:13AM EDT - video over

11:12AM EDT - the video had the big A53s in the CPU listed as A53X

11:12AM EDT - surprised they only just mentioned it now

11:12AM EDT - Full-HD

11:11AM EDT - Another video

11:11AM EDT - No mention of the rating or the nano coating

11:10AM EDT - or just an IP number

11:10AM EDT - Superhydrophobic*

11:10AM EDT - So superhydrophic ?!

11:10AM EDT - Spill resistant with nano coating

11:09AM EDT - The Yotaphone 2 actually puts the e-ink on the back, Huawei makes it an accessory

11:09AM EDT - Even when phone is in sleep mode

11:09AM EDT - accessory for back cover

11:08AM EDT - 4.3-inch

11:08AM EDT - Now an e-ink cover

11:08AM EDT - almost like keyless entry with cars

11:07AM EDT - In case your phone is not with you

11:07AM EDT - e.g. TalkBand B2

11:07AM EDT - Unlock via Bluetooth devices

11:06AM EDT - Say 'Hello Buddy' and the phone will make noise

11:05AM EDT - Wake up your phone with voice

11:05AM EDT - Voice Wake Up +

11:04AM EDT - Single Box Audio chamber

11:04AM EDT - Audio DSP Hi6402 + Smart PA

11:04AM EDT - Music+

11:02AM EDT - Super hands free mode, 2m range for group call

11:00AM EDT - 58% volume increase

11:00AM EDT - noise cancellation and helps hear in noisy environments

11:00AM EDT - Voice+

10:59AM EDT - call direct international without prefix

10:59AM EDT - 2600 mAh

10:59AM EDT - 1 day heavy use

10:58AM EDT - 1.5 days battery average use

10:57AM EDT - Can detect abnormal power use

10:57AM EDT - gains 2.3 days standby time

10:57AM EDT - blocks all abnormal power usage in apps

10:57AM EDT - App power consumption firewall

10:56AM EDT - 20% better efficiency

10:56AM EDT - Quad A53e/quad A53

10:55AM EDT - 80% higher CPU perf than P8

10:55AM EDT - 64-bit octa core

10:55AM EDT - Kirin 930/935

10:55AM EDT - 'It's a balance'

10:55AM EDT - 'People always want powerful smartphone, but lots of battery life'

10:54AM EDT - Draw with your knuckle on the screen to crop and create a screenshot

10:53AM EDT - it's a macro

10:53AM EDT - for screenshots

10:53AM EDT - use the knuckle to double click and crop

10:53AM EDT - New gesture called Rich Touch - Knuckle Sense Technology

10:53AM EDT - usability

10:52AM EDT - Now for 'useability'

10:52AM EDT - 2nd SIM slot also supports microSD up to 128GB

10:50AM EDT - Dual SIM, Dual 4G LTE

10:49AM EDT - Now talking multi-sim

10:49AM EDT - Faster to find networks when you land

10:48AM EDT - Roaming+

10:47AM EDT - Uses QoE and historical hostspot list

10:47AM EDT - Wi-Fi+

10:46AM EDT - Even works on high speed train at 300 km/h

10:46AM EDT - This combination increase connection rate

10:45AM EDT - 33.5 microsecond blanking time compared to 2800

10:45AM EDT - Tiny antennas and seemless switching

10:45AM EDT - Signal+

10:44AM EDT - Now onto Connectivity

10:44AM EDT - After April 27th, an Instagram P8 Light Painting Competion

10:44AM EDT - Comes through the ISP

10:43AM EDT - 'Outshine the crew'

10:43AM EDT - Selfie mode can apply a filter for one face in a group

10:42AM EDT - From the master P8 you can select the different angles

10:42AM EDT - One is a P8

10:42AM EDT - Allows four cameras to take video at the same time

10:42AM EDT - Director Mode

10:40AM EDT - Video on the sparkling rain

10:39AM EDT - Instant preview in the light painting

10:39AM EDT - 'Star Track'

10:37AM EDT - 'Star Trek mode'

10:37AM EDT - Light Painting function

10:36AM EDT - 'Seemless and sleek'

10:36AM EDT - No bump on the camera from the back

10:35AM EDT - Some benchmark photo comparisons

10:34AM EDT - auto-scene recognition in each frame

10:34AM EDT - then combine

10:34AM EDT - four frames simultaneously

10:34AM EDT - multi-frame dynamic time exposure

10:33AM EDT - auto scene recognition makes it more vivid

10:33AM EDT - Better auto exposure, better auto white balance

10:32AM EDT - Chip says Altek

10:32AM EDT - 'DSLR-like ISP'

10:32AM EDT - less noise

10:32AM EDT - With a 4 color sensor, darker images are better and high contrast is better

10:31AM EDT - probably cant see on my image

10:31AM EDT - P8 image looks sharper

10:29AM EDT - OIS at 1.2 degrees

10:29AM EDT - OIS

10:29AM EDT - 4-color RGBW camera

10:29AM EDT - Our philsophy is to increase low light and high contrast images

10:28AM EDT - A Camera is more than megapixels

10:27AM EDT - What is a 'Groufie?!'

10:26AM EDT - Now onto the Camera next

10:26AM EDT - Richard the CEO back on stage

10:26AM EDT - Wide range of cases, including leather flip covers

10:25AM EDT - 'Expect P8 design quality cross all accessories'

10:25AM EDT - 'Unboxing is a surprise'

10:24AM EDT - styled themes

10:24AM EDT - 78.3% screen to body ratio

10:24AM EDT - 1500:1 contrast ratio

10:24AM EDT - 'Holistic' ?!?!

10:23AM EDT - four colors

10:23AM EDT - metallic texture

10:23AM EDT - Precision nano molding

10:23AM EDT - 810 minutes to create each chassis

10:22AM EDT - Full metal unibody

10:21AM EDT - 5.2 inches

10:21AM EDT - Chamfered edges

10:21AM EDT - User can user P8 intuitively

10:20AM EDT - 'One Thumb Operation'

10:19AM EDT - Excess elements are stripped away to be absolutely flat

10:18AM EDT - 'P8 consumers enjoy their life and want to have fun creating'

10:18AM EDT - 'P8 consumers want high fashion and the latest trends'

10:18AM EDT - 'P8 is modern and exceptional materials are an essential part of design'

10:17AM EDT - 'P8 is about premium'

10:17AM EDT - 'I like to explore what you can't see'

10:17AM EDT - 'Design is not just shape or style'

10:17AM EDT - 'In one word, P8 is a combination of sophisticated technology and design'

10:15AM EDT - another video

10:15AM EDT - 'Singularity is the idea that something grand and spectacular has a beginning'

10:14AM EDT - Head of Huawei Design, Joonsuuh Kim

10:14AM EDT - 'We want to create infinity for you'

10:14AM EDT - 'Sleek design, impressive camera'

10:13AM EDT - Now the P8

10:12AM EDT - Now P8 opening video

10:12AM EDT - P7 too

10:11AM EDT - sold in 100 countries

10:11AM EDT - 2013 came the P6

10:11AM EDT - 2012 released P1

10:10AM EDT - New P series, all about beauty

10:10AM EDT - 'We want to change the industry by Making it Possible'

10:10AM EDT - 'Launch an important flagship to start a new journey'

10:10AM EDT - 'We are the main telecoms supplier in many EU countries and the world'

10:09AM EDT - CEO of Huawei Consumer BUsiness Group, Richard Yu

10:09AM EDT - 'Biggest and newest surprise to date'

10:08AM EDT - 'Strength to strength, key player'

10:08AM EDT - Opening spiel

10:07AM EDT - nice high quality video

10:06AM EDT - This was outside the event

10:03AM EDT - The new Huawei logo for the new slogan

10:03AM EDT - Opening video

10:02AM EDT - Waiting for people to sit. Some people are kneeling at the front for pictures

09:42AM EDT - Now a P7 video

09:36AM EDT - Actually, I'm sure that was just the video test for the real thing

09:32AM EDT - They're showing videos of the P6 user testing

09:28AM EDT - We're 30 minutes from show time, but I have a front seat and the auditorium is filling up

09:28AM EDT - If some of the leaks are anything to go by, Kirin should be in the P8 too

09:28AM EDT - Huawei uses HiSilicon SoCs under the Kirin codename, which offer something different in the smartphone space from the usual offerings

09:27AM EDT - Just Ian to live blog today. The P8 should be the natural successor to the P7