The Coast Guard was searching for a woman who fell from a cruise ship off the coast of Cuba during a floating festival featuring electronic music stars Diplo and Skrillex.

The woman, who wasn't identified, fell into the water from the deck of the Norwegian Pearl, a Norwegian Cruise Line ship, about 7 p.m. ET Thursday a little more than 22 nautical miles off Cuba, the Coast Guard said.

A rescue boat races in search of a woman who fell from the Norwegian Pearl.

The cruise line said in a statement Thursday night that the woman intentionally jumped overboard into the Yucatan Channel.

"Both the ship and charter company teams are providing support to the family and all impacted guests during this difficult time" it said.

The Coast Guard deployed a cutter and a C-130 rescue plane from Clearwater, Florida, to coordinate the search.

The ship is hosting the Mad Decent Boat Party, a four-day music festival, as it journeys from Miami to Cozumel, Mexico. The tour is run by the Los Angeles record label Mad Decent, co-founded by the DJ Diplo.

Among the best-selling acts on board with Diplo are the electronic music trend-setter Skrillex, his partner in Jack Ü. Others include Smalltown DJs, house fusion pioneer Dave Nada, Martin Solveig, the producer duo Major Lazer and A-Trak, Kanye West's DJ.

Everyone please be safe — Alison Wonderland (@awonderdj) November 13, 2015

Fell off not jumped *** — APE DRUMS (@apedrums) November 13, 2015

Its dark outside too. Praying they find her in time.. — Sam Feldt (@SamFeldtMusic) November 12, 2015

Performers and passengers said on social media that the ship was reversing course to the last location where the woman was known to have been aboard. Some said Cuban vessels were involved, but that couldn't immediately be confirmed Thursday night.

Im at the Mad Decent Boat Party. Send prayers that they find the girl that went overboard, & its not a joke so ur jokes arent funny. Pray — Sarah Hudson (@SarahHudsonuvs) November 13, 2015