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Sweet, creamy and quirky competition for frozen yogurt customers is coming soon to Charlottesville. Cups Frozen Yogurt is slated to open at Barracks Road Shopping Center sometime next month.

Cups offers about two dozen frozen yogurt flavors and about 50 fresh toppings. The shop will join three businesses in a recently constructed wing of the shopping center that fronts Emmet Street.

In 2010, the company opened its first location in Clifton, N.J. Cups was created and is operated and managed by The Briad Group, a 27-year-old hospitality company, Cups co-founder Rick Barbrick said in an email.

As part of The Briad Group, Cups shops are in good company. Briad is the largest TGI Friday’s franchisee in the United States and is also a licensed franchisee for Wendy’s, Marriott and Hilton. Barbrick said the Charlottesville market has everything Cups is looking for.

“We look at overall demographics [young to old], around large universities, high schools and families. We look for lifestyle and destination venues which pull in a lot of people. And, yes, Charlottesville has everything we are looking for,” he said.