Atlanta is used to traffic logjams, but at least this one was for a good cause. A caravan of 72 school buses formed a mile-long billboard earlier this week to raise awareness of Georgia’s massive number of children sold into sex slavery each year.

Created by BBDO Atlanta and PR firm Porter Novelli for the nonprofit Street Grace, the Jan. 2 event began with a press conference including Georgia’s governor-elect, attorney general and a child sex trafficking survivor. The buses then formed a caravan that brought Atlanta’s notoriously tangled traffic to a standstill while highlighting the hashtag #StopTraffick.

The event kicked off Human Trafficking Awareness Month and brought the global issue home by highlighting the state’s estimated 3,600 annual victims of sex trafficking. The 72 school buses represented the number that would be needed to transport such a large number of young people.



CREDITS:

Agency: BBDO Atlanta

Client: Street Grace

Project: “Stop Traffick”

Global Chief Creative Officer: David Lubars

Chief Creative Officer, Atlanta: Robin Fitzgerald

Senior Copywriter: Emily Miller

Senior Art Director: Lauren Culbertson

Art Director/Designers: Sara Lowe, Hayley Efird

Head of Production: Marc Calamia

Integrated Producers: Reid Howard, Stacey Coker

Senior Developer: Brandon Jones

Senior Project Manager: Becky Ocampos

Head of Account: Tami Oliva

Account Executives: Shannon Collins, Lauren Herstik

Business Manager: Meredith Thornhill

Production and Editorial: Bark Bark

Editorial: Hero Post

Sound Design: Jamie Shepard

Print Production: Color Spot

Public Relations: Porter Novelli