Cord cutting is something a lot of people threaten to do, but pretty much only ever talk about. People really like the idea of eliminating their cable bills and simply connecting their TV to the web, but the reality is there’s too much on TV you can’t easily get if you cut the cord, like HBO, and for most people, the technology involved is still a difficult hurdle.

But if there’s anything that’s going to get you to cut the cord? According to a new report, it’s an Apple TV.

This comes from a new survey done by TDG Research, which finds that Internet broadband users with connected TVs are twice as likely to cut the cord and quit their cable services as those who don’t connect their TVs to the Internet at all.

That’s almost a ‘no duh’ observation: if you can already connect your TV to the Internet to stream video content online, of course you’re closer to cutting the cord than those who are still squinting into some old analog cathode ray for their TV.

Keep in mind, though, that right now, the Apple TV has 56 percent of the streaming device market. It’s the most popular smart TV or set-top box solution out there. That means Apple is inspiring an awful lot of cord-cutting.

That’s not necessarily the way Apple wants it to be, though. Recent reports suggest that Apple is working with cable companies to make it easier to watch cable TV through the Apple TV, as long as you’re a subscriber. Apple wants to become the cord, not cut it.

Source: TDG Research