The social networking giant Facebook has begun its investor roadshow ahead of its planned multi-billion dollar stock market launch in New York later this month.

The buzz created by the social network phenomenon has prompted others to try their hand in a potentially highly lucrative industry.

One challenger is Salamworld - which plans to debut in July as an Islamic alternative to Facebook.

The BBC's Jennifer Pak reports from Malaysia - a key market for the new site - on what Salamworld is all about.