If you are asking yourself this question, then the answer is probably no. That is my answer to the question "Is it worth it" but I bought one anyways. Why? Because I could actually use the performance in the games and resolution I play at (4K), I love new technology, and I can afford to buy the card without too much concern other than grief from the wife. That said, who should seriously consider buying this card, worth it or not: 1) Anyone gaming at 4K and wants 60 FPS average or 3440x1440p and wants 100+ FPS on a G-Sync panel. This card is NOT going to wow you at lower resolutions like 1080p or 2560x1440p, but at 4K the difference is 40% over 1080Ti which is a pretty big boost and often enough to put you over that elusive 4K/60 barrier where the 1080Ti was close but not quite there. 2) Anyone who doesn't mind dropping $1K on a video card, previous Titan buyers, benchmark enthusiasts, that kind of thing. 3) Anyone who already owned a 1080Ti and understands there's nothing else faster for the foreseeable future. So why isn't it worth it? Most people will correctly point out RTX 2000 series is the smallest performance jump and one of the biggest price increases from one generation of Nvidia cards to another. That said, the price increase also contains a lot of forward looking and speculative features like Ray Tracing and Tensor cores for a new method of anti-aliasing that boasts of improved image quality at a fraction of the previous performance. If you buy this card, you are basically funding the R&D and adoption rate for these features as an investment for the future. Not everyone is going to go for it, and that's certainly understandable, but that's why this card is so expensive. Its massive, its forward looking and its expensive to make. As for the performance, I ran a few benchmarks and they are in-line with published benches, Farcry5, FFXV, AC: Odyssey, all within 2-3 FPS of online benches. Overclocking is good, about the same as Pascal 2080Ti. The new FE cooler is outstanding in terms of build quality, but temps will touch into high 70s when overclocked so you need to turn the speed up. Overall its much quieter than the old blower fans but make sure you have good case airflow. I took one star off which had nothing to do with the performance of the card which is definitely impressive. 1/2 star off for the price hike from Nvidia to $1200 for a non-Titan card. Another 1/2 star off for a poorly executed launch where this card was announced on 8/20 and supposed to ship on 9/20 but was delayed 2x. BestBuy was also late, but that wasn't their fault, it was an Nvidia supply issue and they still managed to only be 2 days late for me, which was great. Also, no RTX case badge from Nvidia this time, they've had this with their GTX founders cards since the 900 series. Overall VERY pleased with this card despite the price, and not being worth it, but hey, I'm going to keep it anyways. I would not recommend it to a friend though, because what kind of friend would recommend a $1200 graphics card to their friend???