If the Vikings are trying to rebrand Adrian Peterson, this was a clumsy first attempt.

The team’s Twitter account posted a picture early Sunday morning of the embattled running back — who pleaded no contest to a count of misdemeanor reckless assault to a child in November — kissing his son at Vikings camp. The photo was accompanied by the words, “Family Day at #VikingsCamp!

Using the face of Adrian Peterson — who has fathered an unknown number of children (“I know the truth, and I’m comfortable with that knowledge”) — to promote Family Day sounds like something out of The Onion, but the tweet is still unapologetically up.

Peterson missed nearly the entirety of last season after authorities said he hit his 4-year-old son with a switch. According to court records, the boy suffered cuts, marks and bruising to his thighs, back and on one of his testicles. Peterson faced up to two years in prison, but the plea deal he took let him walk.

Now, the one-time indisputably best running back in football is trying to get back into the Vikings’ good graces, which seems to be a mutual act with the team’s social media team.