Mobile media service provider looking to expand its already-wide horizons

QuickPlay Media Inc., mobile powerhouse for TV/video service solutions, announced today the closing of a $12 million Series D round of financing. This is the company’s first expansion of new capital since September 2007, when it raised $15 million in Series C funding.Founded in 2004, the Toronto-based media company boasts of handling all aspects of any mobile media sharing by providing a solution to manage, distribute, and monetize video services.Its key software, called the “QuickStart” solution, is a streaming and download service for Video on Demand, Audio on Demand, live TV, and radio. PrimeTime2Go is another of QuickPlay’s software solutions, advertised as a customizable structure specifically designed for serving customers who want to download shows from NBC, ABC, and other leading networks to their phones.In a year where the importance of mobile media is blasting off, QuickPlay is proving itself a contender with a hefty list of clientele . Providing live and on-demand video services for over 150 media companies on 15 major mobile operators in North America and Europe, the company has already demonstrated its potential for widespread market penetration.For Rogers Wireless, Bell Mobility, and Alltel customers, QuickPlay provides service for MTV’s reality and talk shows. Given away by a giant banner on the front page of its website, the company also appears delighted to power SIRIUS|XM Radio for the Apple iPhone and iPod Touch, the first of which is available exclusively through AT&T. Not to mention partnerships with Live Nation, the NBA, NBC, and others, these are just a few examples of QuickPlay’s many connections in the entertainment industry.Led by GMP Securities L.P. and supported by existing VC partners General Catalyst Partners, JLA Ventures and Ventures West, this latest round of funding is to be directed especially at QuickPlay’s OpenVideo Platform and PrimeTime2Go.