9% weight

Liven introduces the LVN Token, an innovative approach to loyalty rewards

with a cryptocurrency and blockchain solution that benefits merchants and consumers.



Team

As Advisors the project lists some industry heavyweights including Roger Ver (Bitcoin.com), John-Paul Thorbjornsen (Master Node Ventures & Canya.io)

and Tony Stuart (Unicef Australia) amongst others.



The Core Team appears solid with professional backgrounds, experience and

active LinkedIn profiles.



Vision

The team addresses some of the base challenges of getting cryptocurrencies

to increase mainstream two inherent challenges in getting cryptocurrencies

used to purchase goods or services on a regular basis. The are "price volatility"

and "lack of adoption".



They have managed to follow the Roadmap with key deliverables.

The promotional video includes merchants and users who provide testimonials about how the product is helping them grow business and improve relationships with customers. This is important for any business and for a dApp to generate this feedback Pre-ICO is rare. It will be interesting to see if they achieve the US expansion slated for Q3 2019.



The Soft cap is $10 million USD and Hard cap $28 million USD. These are aggressive numbers given current market sentiment.

The good news is Liven has offchain brand recognition and solid marketing operations. If the Advisors are also involved in promotion and market making the goals could be achieved.



The company offers a huge white paper (79 pages) that provides helpful information about the Token Economics, Use of Funds and Features of the Platform. The Executive Summary is tight and the

overall presentation of the white paper is professional and free of errors. The team urges all to read it prior to investing.



For me this speaks to the quality of the team because seeking to raise more than $10 million with a sloppy white paper and/or brand image is a red flag.



Product

Liven introduces a decentralised Reward Protocol utilising smart contracts

which powers rewards to be distributed and users to earn by conducting their

normal transactions at restaurants and venues. Liven rewards users with

its network currency for every transaction they make.



Liven has an existing network of merchant partners and users in its rewards network. According to the white paper since 2014 Liven has grown to service 400,000+ users transacting at 1,000+ venues in Australia’s

two largest cities, Sydney and Melbourne.



Processing millions in payments Liven is already integrated with a number of

key Point of Sale (POS) partners allowing it to reach more than 20,000 venues.

The next step in the evolution of Liven is the addition of blockchain to this payment

system through the incorporation of an Ethereum ERC-20 token called LivenCoin, or LVN.



Any tokens that are not sold during the sale will be burned, and the Reward Curve

formula adjusted to maintain the same ratio of liability to funds raised that would

be achieved if the hard cap was met.



When I look at their github repository I see one branch, 16 commits (most recent 7 days ago) and 3 people listed https://github.com/LivenPay/



The social community and sentiment is active and engaged.

YouTube - 150 subscribers

Twitter - 1523 followers

Facebook - 34816 likes and 35081 follows

Instagram - 437 posts and 12.9k followers

Telegran - 54727 members



I found the [ANN] thread on Bitcointalk at:

https://bitcointalk.org/index.php?topic=5064715.0



There is an active blog on the website with recent content. The site also includes a Press Kit with documents, logos, banners and other information.



The Liven team has a number of good things in process as they move further into the offering and expansion.



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