Australians will pay up to 20 per cent more for Netflix as the streaming video giant rolls out a price rise alongside the introduction of the GST "Netflix tax".

Australia's "eBay tax" GST charges — applying to online physical goods purchased from overseas — might have been delayed 12 months, but the "Netflix tax" kicks in on July 1. It applies 10 per cent GST to digital content such as online video, games, apps and e-books.

Netflix is also taking the opportunity to slip a price rise in with the tax hike, slugging Australians with their first increase since the streaming service launched locally in 2015.

As of June 28, Australia's single-user standard-definition Netflix plan rises $1 to $9.99 per month including GST. Meanwhile the two-user HD plan increases $2 to $13.99 and the four-user Ultra HD plan jumps $3 to $17.99.