We’re pleased to announce we just launched custom text records in the ENS Manager. This simple feature unlocks the power of ENS for permissionless innovation by any project or person.

We first added text records to the ENS Manager last October. The idea of text records is it’s a generic field people can use for whatever they want. This way, people can use ENS to store a wide range of information without us having to add a new record type for each new use case.

In addition to the data stored in the text record, each text record has an additional piece of information called the “key” that identifies what the data in a particular text record is for. For example, you can have a text record with the key “URL” with a URL in the data field.

While on the contract level you’ve always been able to use any text record key you wanted, our Manager UI initially only supported a few pre-determined text record keys suggested in Richard Moore’s EIP for ENS text records.

With this new release, we’ve added the ability for users to easily create any text record key they want right in our Manager.

Here’s a quick demo: