Study: Cord Cutters Save $115 Per Month on Average A new report unsurprisingly finds that cutting the TV cord and going streaming only can save consumers some significant cash. A new study conducted by personal finance website LendEdu found that cord cutters save an average of $115 per month by gutting back on bloated cable TV bundles. The survey, with an admittedly small sample size of 500 consumers, found that 58.60% of those surveyed axed their traditional cable TV subscription because they couldn't justify the high price tag of such services.

79.8% of those surveyed said they subscribed to an average of 2.5 streaming services and paid $30.87 per month for those subscriptions. "We came to this average save number by taking the monthly average cable expenditure ($116.93) and adding to it the average amount spent by cord-cutters on online streaming services before they axed their TV cable subscriptions ($33.74)," states the study authors. "​This monthly entertainment expenditure sum of $150.67 was than subtracted by the current average amount cord-cutters spend per month on online streaming services ($35.33)." The firm not only factored in the amount of money saved by not subscribing to cable, but the potential savings to be had by sharing streaming service passwords (which companies like Netflix and HBO actively encourage as a form of free advertising). "The result of more than one-third of cord-cutters using online streaming subscriptions that they do not pay for: the same entertainment value, but $51.38 that is staying in their pockets each month," states the report. The study isn't particularly gentle in its conclusion. "When it comes to the future of traditional TV cable, the writing is on the wall: Online streaming services will eventually render cable obsolete, whether that takes 10 years or three decades remains to be seen," said the website. That may or may not be actually true. The cable and broadcast industry could easily counter the cord cutting threat by simply lowering prices for their existing services, something it's abundantly clear they won't do until cord cutting begins to finally reach critical mass. That may or may not be actually true. The cable and broadcast industry could easily counter the cord cutting threat by simply, something it's abundantly clear they won't do until cord cutting begins to finally reach critical mass.







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Most recommended from 73 comments



Economist

The economy, stupid

Premium Member

join:2015-07-10

united state 11 recommendations Economist Premium Member Cancelling a service saves money? Say it ain't so Joe! gotenks2

join:2001-10-06

Hollywood, FL 8 recommendations gotenks2 Member Seems on point. My triple play package cost me roughly 232 a month. Went with stand alone internet last August and now pay less than 90 a month. Haven't really missed anything. MrkFrnt

join:2000-11-26

Winston Salem, NC 6 recommendations MrkFrnt Member at least we cancelled Dish and bought an OTA DVR(tablo, love it), when we realized we were only watching 2 shows, kept the Netflix subscription, saved the $150 mo/Dish bill. Haven't missed it once. SArcanine

join:2009-11-09

New York 6 recommendations SArcanine Member They cannot counter it. Countering cordcutting is impossible so long as content providers each want others to volunteer for price cuts while they themselves get increases. It will never happen. Nobody is going to act for the good of the industry. It is like trying to get oil producers to cut output to improve the industry’s revenue when others will just increase output. It is not happening.