JERUSALEM — The vision was ambitious. Better Place, an electric vehicle infrastructure company, unveiled plans more than five years ago to pioneer a system of quick-service battery swapping stations across Israel to enable unlimited travel.

The company’s founder predicted that 100,000 electric cars would be on the roads here by 2010.

But on Sunday, Better Place announced that its venture, a flagship enterprise of Israel’s image as a start-up hub, was coming to an end.

Dan Cohen, the company’s third chief executive, said in a statement that financial difficulties had left the company no option but to file for liquidation in a district court and to request the appointment of a provisional receiver “to find the best way to minimize the damage to its employees, customers and creditors.”

The announcement followed a string of setbacks in the emerging electric car market. Fisker, a carmaker, is in financial distress; A123 Systems, a battery supplier for Fisker, and, more recently, Coda Holdings, another carmaker, filed for bankruptcy. Tesla, the prominent car manufacturer, has had success, though, repaying its government loan last week after a successful sale of new shares.