There are no outward indications which college football team this family roots for --- but whoever it is must be a sworn enemy of the Auburn Tigers.

Any ideas?

The family was walking around the Riverchase Galleria in Hoover when the mom threatened her son with what he apparently believes is the worst punishment on Earth.

Mom: "I'm gonna put you in the Auburn store."

Kid (wailing, running away): "Noooooo! Noooooo!"

The kid runs in circles, screams and cries to avoid his punishment.

The cameraman --- dad, we're guessing --- helps torment the poor boy: "Come on, Mommy, take him in the Auburn store."

The video ends with the boy safe in his mother's arms, clinging to her neck: "You don't want to go in that Auburn store," she says. "I don't blame you. I don't blame you."