MARKETING

CHALLENGE

How to introduce the idea of a new unique iPhone dock to potential buyers around the world and use cgrid-xdfunding to raise enough capital to mass-manufacture the product.

SOLUTION

Run a Kickstarter.com cgrid-xdfunding campaign and try to get as much world-wide publicity as possible on the related tech, design and Apple-device oriented news websites, Youtube blogger and reviewer videos.

We manufactured a few dozen prototype products and sent them out to industry leading reviewers for free in hopes of getting featured. We also prepared a presskit that consisted of high-res product photos, pre-written article snippets and short videos. During the campaign we were very active on social media and tried to contact as many people as possible who we presumed to be genuinely interested in such a product.

RESULTS

OCDock Kickstarter campaign reached its goal of $49 thousand USD in just 9 days and managed to double the expected goal by raising to $107 thousand USD in 24 days. Becoming one of just 300 projects on Kickstarter that had raised over hundred thousand dollars by end of 2012.

Our product was featured on all the worlds largest Apple-related news sites and tech and design blogs like Mashable (20 million unique monthly visitors back then), TUAW (now Engadget), SlashGear, 9to5mac, CultofMac, Gizmodo, iFlarified, BlessThisStuff, TrendHunter, GearHungry, etc.



OCDock was funded by 1540 people over the world and during the campaign our own website received an average of 600-1000 unique visitors per day.

AFTER KICKSTARTER

We were quickly contacted by many retailers and stores from around the world, with an interest to buy wholesale. Among them was also a representative of Apple who seeked to get our product to official Apple Stores.



We continued our efforts to gain views on news websites and tech blogs by organizing give-aways which received very positive feedback and drove thousands of unique visitors to our website.