Certified Digital Marketing Professional (CDMP)

Program Highlights

Our Job oriented program will help you to:

Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy

Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns

Integrate your Digital Marketing plans into your overall marketing strategy

Drive new visitor traffic to your website while improving online conversion rates

Understand how Digital Marketing can help you grow your business, domestically and internationally

Identify various online applications and resources that can help build effective and profitable websites

Measure and analyze the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts.

Eligibility

The minimum requirement to be eligible for the program is Graduate or Diploma with Course in Computers.

The program is best suited for students and working professionals with a keen interest in developing their skills in digital marketing.

Current digital marketing professionals who wish to hone their skills and become experts in their field would greatly benefit from the course.

Ideal for professionals who wish to excel in the field of Digital Marketing and become leaders in the industry.

Marketers & Brand Manager who want to fast-track their career or improve their position in the market-place

Business owners who need to maximize online channels for growing their business

Course Curriculum

1- Internet marketing overview What is Internet marketing?

Importance of internet marketing

How Internet marketing works? 2- Website planning & development Types of websites

Essentials of a website

Planning a website

Professional appearance

Easy to update

Search Engine Friendly

Difference between dynamic & static website 3- Search Engine Optimization, SEO- Search Engine Marketing, SEM What is SEO

What is SEM

Why we need SEO & SEM

What are search engines

How search engines work?

Major functions of a search engine

What is traffic?

Different types of traffic

What are keywords?

Different types of keywords

Tools to find keywords (paid & free)

Google external tool

Google trends & insights

How to find relevant keywords?

Keywords mix

Steps in SEO

On page optimization

Keywords optimization

Content optimization

Internal linking

Meta tags creation

Basic HTML knowledge

Creating sitemap

Uploading sitemap on website

Google webmasters tool

Understanding key terms

How to get a website index

Quick indexing techniques

Off page optimization

What is page rank?

How to increase page rank?

What are back links?

Types of back links

What is link building?

Types of link building

Techniques of link building

Directory Submission

Articles marketing

Blog marketing

Press releases

Social bookmarking

Forums marketing

Classifieds submission

Google maps submission

What not to do in link building?

Checking your backlinks

Local SEO

Mobile SEO

Top 5 free tools for SEO

Top 5 paid tools for SEO

Planning SEO of a website

Monitoring SEO process

Preparing SEO reports 4- Search Engine Advertising- PPC advertising Introduction to Ad Words – Google Ad words, Yahoo & bing adword

Getting Started with Ad Words – How to set up account etc.

Targeting – Search, Contextual or placement

Creation of Effective Campaigns and Ad groups

Creation of Banners using Display Builders

Writing Compelling Ad Copies—Do’s and Don’ts

Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques

Insertion of Google Conversion code and its importance in Effective Campaigning

Costs and Billing

Tracking Ad Performance

Optimizing Cost per Click

Optimizing Ad Performance – Optimize Account & landing page

The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.

Google Analytics code study and Insertion

Google Analytics Report Study and Comprehension

Creating Multiple Report Types

Managing Client Accounts 5- Social Media Marketing What is social media?

Understanding the existing Social Media paradigms

How social media marketing is different than other forms of Internet marketing?

Marketing on social networking websites Facebook marketing (a) Facebook profiles (b) Facebook fan page creation (c) Examples of good and bad fan pages (d) How to increase fans on a fan page? (e) How to do marketing on a fan page? (f) How to engage fans on your fan page? (g) Facebook advertising (h) Understanding Facebook advertising (i) Creating Facebook ads (j) Best practices of Facebook ads (k) How to increase your ROI from Facebook ads? (l) CPC or CPM- How to pay for Facebook ads? Linkedin Marketing (i) What is linked in? (ii) Understanding Linkedin (iii) Company profile vs individual profiles (iv) Marketing on linkedin groups (v) Understanding linkedin groups (vi) How to do marketing on linkedin groups? (vii) Linkedin advertising & it best practices (viii) Increasing ROI form linkedin ads Twitter marketing (a) Understanding Twitter (b) How to do marketing on twitter (c) Techniques of twitter marketing (d) Advertising on Twitter Video marketing (a) Creating videos (b) How to create videos (c) Uploading videos on video marketing websites (d) Using youtube for business (e) Developing youtube video marketing strategy (f) Advertising on youtube (g) How to increase number of views of your videos (h) Bringing visitors from youtube videos to your website Blogging (a) What is blogging? (b) Benefits of blogging (c) Types of blogging (d) Benefits of each types of blogging (e) Different platforms for blogging (f) Creating your own blog- LIVE (g) Best practices while creating a blog (h) How to make your blog interactive for visitors (i) How to do marketing of your blog (j) Top 5 things that should be present in your blog (k) What not to do while blogging? (l) Showcasing few best examples of top blogs

6- Online Advertising What is online advertising?

Types of online advertising Display advertising (i) Banner ads (ii) Rich media ads Contextual advertising

(i) In-text ads (ii) In-image ads (iii) In-video ads

What are the payment modules?

Companies that provide online advertising solutions

Tracking & measuring ROI of online advertising

Assignment on allocating funds to various online advertising platforms 7- Email Marketing What is email marketing?

Biggest challenge in email marketing

Legitimate/ opt-in email marketing

Increasing email subscription/ opt-in list

Using software’s to do email marketing

Best practices of email marketing

Writing a good email creative or html template 8- Mobile Marketing What is mobile marketing?

Biggest challenge in mobile marketing

Using software’s to do mobile marketing 9- Google analytics What is Google analytics?

Why analytics is so important?

Setting up your website with analytics

Fundamentals of Google analytics

Monitoring bounce rate

Setting up goals and funnels

Tracking conversions

Other analytics platforms

Monitoring website performance

Monitoring traffic sources

Taking corrective actions if required 10- Integrated Digital Marketing Campaigns Complexities of planning, buying and executing a marketing campaign with all digital activities including display, search, affiliate, email, mobile and social.





The Job oriented “Certified Digital Marketing Professional” Program is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The Certified Digital Marketing Professional Programmeis suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.The program is designed and developed by practicing digital marketing professionals with over 10+ years of experience in Digital Marketing.