“Unplanned” reached #4 at the domestic Box Office this past weekend —all this despite, and this is a curious controversy, the film’s official Twitter Handle (@UnplannedMovie) inexplicably being suspended on late Saturday morning. According to numerous sources, once the suspension stopped, the film’s Twitter account went from having thousands of followers to barely any, more specifically a scant 180.

What happened?

Nobody is really sure, but this controversy grew in conservative social media circles to the point where the film ended up racking 250,000+ followers by Saturday, when the glitch was fixed, if it was a glitch at all. On Friday, trailer views for the film were at around 250,000 views. That stat ballooned to 1.7 million views by Saturday morning.

According to Twitter, the suspension wasn’t directly in response to the film’s official twitter account, but due to another account linked to it. In other words, they are blaming it on algorithms. According to the spokeswoman, “We (at Twitter) enforce the Twitter Rules impartially for all users, regardless of their background or political affiliation”.

Film critics have trashed the film, I personally haven’t seen it due to it not being screened for press. Having sparked new conversations about whether social media companies are discriminating against people with whom they disagree with, the film ended up bringing audiences in droves this past weekend with an astounding $6M debut. Unheard of for such a low-budgeted and completely not marketed movie. It expands to an additional 1700 theaters next weekend.