So a Mean Girls Day (Oct 3rd) which also falls on a Wednesday (when we wear pink) is a special occasion indeed.

In fact, it was the first time since 2013 that October 3rd fell on a Wednesday. It’s like a rare comet – I managed to convince a lot of my friends in Brandwatch’s Singapore office to get involved and get their pink clothes on, too.

Some history

October is always a big month for conversations about Mean Girls.

Looking at historical mentions of people wearing pink, there’s always an October spike that goes into the thousands.

This year, mentions of wearing pink dwarfed 2016 and 2017 mentions because Mean Girls day was on a Wednesday. There were nearly 200k posts about wearing pink.

So, if you’re not a fan, now you understand how monumental this occurrence is.

A great opportunity to raise awareness

While most of the conversations were about the excitement about Mean Girls Day, an interesting segment of the conversation this year was about wearing pink for a very different purpose – raising awareness for breast cancer.