The world of delivery pizza is going all upmarket, it seems.

in December Pizza Hut launched their own perfume and now Dominos Japan has rang in the New Year by introducing the Kobe beef pizza to their menu.

Known worldwide for its supposed superior flavour, the beef that comes from beer fed, massaged cows, is joined by potato, onion and steak sauce anon the pizza.

And the price? £35 ($55) for a medium sized pie or £41 ($66) for a large. Dominos is offering this special pizza pie until the middle of January. Half and half is available.

Dominos Japan