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A dating website has been set up to help men find SECOND WIVES, and already has 35,000 members - most of them from the West Midlands.

It has proved so successful among Muslim men that another site, this time for Westerners, has opened for business – and is especially popular with women.

The man behind SecondWife.com is Azad Chaiwala, who insisted the service promoted fidelity, morality and old-fashioned family values.

The 33-year-old entrepreneur said he believed in his product so much that he would select his next TWO wives from the company - but warned: “I’m picky”.

Bolstered by the site’s success, Chaiwala has also launched a dating service for all faiths, Polygamy.com, a website which carries the banner “Welcome to the world of polygamy”.

It has attracted more than 7,000 members since it launched earlier this year.

Users are greeted by a picture of a beaming, multi-cultural family and the proclamation: “We want bigger, stronger families.”

But not everyone shares Chiawala’s vision.

Muslim MP Khalid Mahmood has branded the venture “stupid”.

And the Member of Parliament for Perry Barr warned that women entering a polygamous relationship were waving away financial rights usually attached to a marriage.

In an astonishingly frank interview, Chiawala said that polygamy, across all religions, was more popular than ever.

The East Midlands businessman said he intended to use SecondWife.com to find two more partners – but admitted his Leicester wife had concerns.

“There is not a woman on earth who would be totally comfortable with it,” he said.

“Even the Prophet Muhammad’s wives showed signs of jealousy. I’m quite picky.”

The law surrounding multiple wives in the UK is clear.

It is illegal, with bigamy carrying a maximum prison sentence of seven years.

Chiawala stressed, however, that he was not promoting a criminal act.

His religion allows a man to have up to four wives, as long as they are in agreement with the arrangement, the internet guru maintained.

Those tangled relationships can be celebrated through a civil-style ceremony in mosques but cannot be cemented through a legal, western service.

“This is my wedding, I do not need to have a piece of paper,” Chiawala said.

“Is it illegal to have a mistress?”

Incredibly, he said he believed he was providing a service which prevented loneliness among married women, reduced infidelity and stopped the spread of sexually transmitted disease.

And he said he was certain that polygamy would eventually be made legal in Britain.

“People go to a nightclub and have a one-night stand and that’s the end of it,” he explained.

“Men go with prostitutes; people look for dogging sites; there are swingers’ clubs.

“A man wants to get married to multiple partners in an honourable manner, he wants to share his love and resources – why do you have an issue with that?

“It is not for everyone – some men are not physically, or financially, capable of taking care of other women.”

And he stressed that polygamy was NOT confined to the Muslim faith.

“Two hundred years ago, there were British viceroys who had seven or eight wives,” Chiawala said.

“Islam puts a limit on the number of wives, while with other religions there is no limit.

"If it is good for me and God, it must be fine.”

And the growing popularity of his second venture, Polygamy.com, underlined the broad appeal of having multiple partners, the father-of-two said.

“The response has been amazing, it has changed all previous notions.”

Visitors to SecondWife.com first click on a verse from the Quran: “Then marry women of your choice, two or three, or four, but if you fear that you will not be able to deal justly, then only one.”

Polygamy.com is more tailored to a Western audience, proclaiming: “We specifically cater to individuals who are seeking a polygamous relationship.

"Browse hundreds of articles related to polygamy.”

With a rise in vice and pornography, Chiawala said he believed he was making a stand for family values.

“I think polygamy is more relevant to this current century than at any other time because there is a lot of human isolation,” he argued.

“I am a landlord of 20-plus units, and 95 per cent of them are occupied by individuals who do not have a family.

“If I can help them end that isolation, I will. As humans we need each other.”