id Software's upcoming Doom revival, launching in spring 2016, has the potential to go "toe-to-toe" with other "really big shooters." That's according to Bethesda marketing executive Pete Hines, who explains in a new interview why he thinks the new Doom will stand out from others in the pack.

"It has some old-school sensibilities but it is doing it in a very modern, fresh next-gen way," he told MCV. "The multiplayer is not your traditional first-person shooter multiplayer. It is not one shot and the other guy is dead, it is not about who has the fastest trigger finger or reactions.

"All of those things together creates something you're not going to get from many other first-person shooters...It can go toe-to-toe with those really big shooters."

While Hines said he doesn't doubt Doom's gameplay and mechanics, he did acknowledge that the franchise overall is on that has fallen out of the spotlight in recent years.

"Your average first-person shooter gamer does not list Doom amongst his or her favorite or most beloved first-person shooters, because there hasn’t been one for a decade," he said. "Doom is fast-paced, very visceral, and sort of incentivizes you to be aggressive. If you are low on health, the best way to stay alive is to find a demon and kill. If you stop taking fire for a little bit, your health doesn't go back up."

In an effort to raise Doom's profile, Bethesda will roll out various marketing campaigns and events. Because even if Doom has great, innovative features, "If nobody knows about it, it's like a tree falling in a forest while nobody is around," Hines said.

Doom launches in spring 2016 for PlayStation 4, Xbox One, and PC. Earlier this summer at Quakecon, we spoke with executive producer Marty Stratton about how the developer is approaching eSports in Doom, the challenges id faced making a reboot of the series, and why 1080p/60fps is so important.

You can also read our hands-on impressions of the multiplayer here.