Fashion retailers and telecoms firms dominate a list of the fastest growing brands of 2017, according to new research.

Specialist recruitment agency Aaron Wallis used weekly indexes from Google Trends to measure "search interest" – where search-engine data is aggregated around a topic, or in this case a business, to reflect changes in search volume and discussion.

Data from January 2016 to November 2017 was collected and averaged to provide percentage increases for each brand relative to the others.

Click through to see which 10 companies have grown the most in brand interest this year.