The real problem, surely, is Labour’s poor media operation

The whole reshuffle affair has dominated the headlines for far too long and that’s not been good for the image of Corbyn’s Labour. As Damian McBride was saying in the PB/Polling Matters podcast yesterday the art of a reshuffle is to have it largely completed before word starts seeping to the media.

Instead we have had speculation going on for weeks so what should have been a 48 hour maximum story is still being discussed now.

The latest move, last night, to attack the BBC for the way it covered the resignation of one shadow minister has just prolonged things and highlighted a key problem the Corbyn’s setup – their media operation. When Seamus Milne, son of former BBC Director-General Alasdair Milne, got the LAB job he sought advice on how to do it from Laura Kuenssberg.

Meanwhile it’s worth looking at the polling. Above is the most recent YouGov “trust tracker” that I could find. It’s a bit out of date, November 2014, but it wasn’t much changed from previous surveys asking the same question. The numbers speak for themselves.

Mike Smithson

Follow @MSmithsonPB



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