Photo : Pixabay

We’ve talked about how fake business listings can show up on Google Maps despite Google’s regulations, and use the appearance of legitimacy to exploit customers and other business. As it turns out, it’s pretty easy for AI assistants to fall prey to fake information, too.




Say you’re trying to contact a company, and you ask a digital helper like Alexa, Siri, or Google Assistant to find and call the company’s phone number for you. If the phone number the assistant picks is fake, you may wind up talking to someone pretending to work for the company you called. In reality, this person could be a scammer who will then try to get you to send them money or other personal information.

To be fair, your AI assistants aren’t to blame; they’re simply performing the task they’ve been asked to do. The number they find is the number they call. The Better Business Bureau explained why the mismatch occurs in a recent article:

Scammers create fake customer service numbers and bump them to the top of search results, often by paying for ads. When Siri, Alexa, or another device does a voice search, the algorithm may accidentally pick a scam number. One recent victim told BBB.org/ScamTracker that she used voice search to find and call customer service for a major airline. She wanted to change her seat on an upcoming flight, but the scammer tried to trick her into paying $400 in pre-paid gift cards by insisting the airline was running a special promotion. In another report, a consumer used Siri to call what he thought was the support number for his printer. Instead, he found himself in a tech support scam.


Perhaps future updates or better regulations will reduce these sort of scams in the future, but as with most things in life, the best solution is to simply be mindful of the risk and take preventative measures to avoid falling prey to opportunistic scams like these.

Don’t use your assistants to call businesses. Look up the business yourself and call it.

If you use your assistants to call businesses, verify the number they’re dialing.

When signing up for a service or paying for something within these conversations, use your credit card—it’ll be easier to dispute the charge later if you’ve been scammed.

Don’t wire money to a business.

Don’t use other payment methods that feel odd—if a normal business really, really wants you to pay for a normal service using gift cards, for example.

Don’t give out more information than you have to. Odds are good the “airline” you called probably doesn’t need your social security number to change your seat on an upcoming flight.

Use common sense; if the business you called seems oddly pushy or is requesting information it should probably already have, you might want to make an excuse, hang up, and call the business back with an number you’ve verified is accurate.

We’d also recommend checking out our previous post about how to spot and report fake companies on Google Maps, s ince this is where most of the dubious contact info is pulled from in the first place.