The all-new, 2017LaCrosse Introduces the new face of Buick, which is influenced by the dramatic cues of the award-winning Avenir concept. Notably, it features a new grille design with a large opening distinguished by the return of a three-color – red, silver and blue – Buick tri-shield insignia, accented by wing-shaped elements set against darkened waterfall grille bars.

Longer, lower and wider than the current model, the 2017 LaCrosse is built on a stronger yet lighter structure. In fact, it is about 300 pounds lighter than the current LaCrosse – thanks largely to the use of press-hardened, high-strength steels – which contributes to greater efficiency and more responsive handling.

The new LaCrosse’s expressive exterior design creates a new proportion, rendering a more dramatic road presence. The front wheels have been pulled forward and the wheelbase stretched 2.7 inches (65 mm), while the overall length is only 0.6-inch longer (15 mm). The dynamic proportion is further enhanced by a roofline that’s 1.6 inches (40 mm) lower than the current model.

The longer wheelbase is matched by wheels pushed outward 1.3 inches (33 mm) in the front and 1.1 inches (28 mm) in the rear, while the car’s width has grown only 0.4-inch (10 mm), creating a wheels-at-corners stance that conveys road confidence.

“It’s a sleeker design that looks confident and purposeful,” said Holt Ware, exterior design director. “Stretching the wheelbase, lowering the roofline and making it slightly wider creates a dramatic effect that is enhanced by the design’s supporting elements such as the swept headlamps.”

LaCrosse’s new proportion is further complemented by an all-new grille that signals the next chapter in Buick’s design anthology. Inspired by the Avenir concept, it’s distinguished by a new, three-color tri-shield insignia set on a wing-shaped element. Contrasting with darkened waterfall grille bars and spanning the width of the opening, it connects the grille and headlamps, and emphasizes LaCrosse’s new sculptural surfacing. The design was introduced on the Avenir concept and was inspired by the 1954 Wildcat II concept.

“It’s the new face of Buick – one that reflects the sophistication, modernity and international reach of this evolving brand,” said Ware. “The new, winged motif also emphasizes the wider, lower proportion of the LaCrosse.”

The signature sweepspear body-side design element has been reinterpreted in a modern fashion, enhancing the car’s sculptural identity. It has a split design that gives the body side a greater perception of depth, while picking up additional body lines, for an elegant, uninterrupted flow from the front fenders to the rear.

The 2017 LaCrosse’s body lines are reinforced by a longer, uninterrupted “daylight opening” – the portion of the upper body between the A- and C-pillars. They’re ringed with chrome, which adds a tastefully restrained premium accent to the body side.

Other details blend form and function such as outside mirrors mounted on pedestals on the doors rather than the corners of the front side windows. The design offers a greater field of view, while the mirror housings were shaped in the wind tunnel to help reduce wind noise.

Aerodynamic considerations also drove the dynamic sweep of the decklid, which acts as a spoiler to optimize airflow over the LaCrosse, and the front of the car features deflectors in front of the tires to reduce drag.

Additional exterior elements include: