Once again, social media outdid itself, where other platforms failed miserably. Jay Shah, an extremely unsatisfied and annoyed customer of Air France recently wrote an open letter on his blog to Alexandre De Juniac, chairman and CEO of the airline. And as it is with the internet, the beautifully scripted missive, titled 'One night in Paris', went viral across social media.

He narrated his ordeal, with an obvious hint of cynicism, that was much appreciated by the online community who then took to relentless trolling of Air France on their Twitter and Facebook pages, prompting them to move to instant damage control.

Happy to hear that. @airfrance @GulPanag Hello Gul, we are in contact with the passenger in order to solve the matter. Thanks — Gul Panag (@GulPanag) October 29, 2013

They also got in touch with Shah and responded to his complaint, which he also made public. And to which he retaliated with another stellar blog response. As the online war of words continues, the virtual world follows the developments of the case with its all seeing eye and we take a moment to appreciate the brilliant ability of social media in empowering the consumer.

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