The results are imperfect (look at the area below the woman's eyes as proof), but when everything falls into place, it's disconcertingly realistic -- you sometimes wouldn't know a person is imaginary. It doesn't require much computational power, either. Wang told Motherboard that he's using an NVIDIA GPU on a rented server to create a random face every two seconds. This isn't so much a technological breakthrough as a bid to raise awareness of AI's ability to manipulate images.

The system in question isn't limited to faces. NVIDIA's technology can already handle cars, cats and even bedrooms.

It's a simple project on the surface, but it does illustrate the potential advantages and pitfalls of the technology. You could use this to create plausible characters for a story, but could also use it for scams that rely on bogus IDs and testimonials. Ideally, a website like this prompts discussion about the ethics of AI image manipulation before it goes too far.