Arsen Gurgov, a celebrated master hairstylist and TV personality, is the go-to expert for chic, sexy, lustrous hair. He is the principal of a newly launched, eponymous full-service salon located on East 60th Street just off Madison Avenue, the epicenter of the worlds of fashion and beauty. Arsen worked with his mentor Louis Licari at the renowned Louis Licari salon on Fifth Avenue in Manhattan for nearly 20 years. (The salon was recently rebranded Licari Cutler.)

Arsen landed a coveted assistant’s position at Louis Licari at the age of 17. In less than a decade he built a remarkable career, clearly establishing himself as a leading hairstylist. Celebrated for weekly TV segments in which he deftly transforms outdated, lifeless hair with chic new cuts, Arsen has also developed a signature, innovative approach to keratin hair-smoothing treatments.