The 2020 Geneva International Motor Show is over before it began. A victim of Covid-19, manufacturers have retooled to unveil new releases “digitally.” We Americans may shrug our shoulders because unlike viruses, many European cars and brands can’t cross continents.

Sure, the new Kia Sorento, Volkswagen Golf GTI and Mercedes E-Class that were scheduled to debut on the Geneva show floor will be coming to America, as will the BMW i4 electric sedan that was to be shown as a concept. But the new Seat Leon hatchback and Renault Captur Hybrid will be no-shows here in the United States. There are many reasons there will be no Dacia Dusters in Delaware driveways.

First off, Americans are not starved for choices. As the second-largest automotive market in the world after China, the United States has dozens of brands to browse.

“As attractive as the U.S. market is, it’s saturated,” said Stephanie Brinley, principal analyst for IHS Markit. “In the States, consumers are confused with all of the choices; it can be overwhelming.”