The most famous club in the game is winless approaching the halfway mark of the AFLW season and its star forward has barely fired a shot.

If the new women's league was going to be taken seriously, it was inevitable that underperforming big names would draw scrutiny. Unfortunately for Collingwood marquee player Moana Hope, who along with Melbourne captain Daisy Pearce entered the AFLW season as the most recognisable face in women's footy, she is the first prominent player forced to deal with the less appealing flipside of media attention.

Everything had fallen into place for Hope to become the competition's brightest light. Signing with mighty Collingwood gave her legions of fans automatically. Compounded by her dominant performance in last year's all-star match, her tattoos, and her moving back story, Hope was perfectly poised to be placed on a pedestal.

But the bigger they come, the harder they fall. In a league in which Greater Western Sydney and the Western Bulldogs have both been hit hard by injuries to marquee players, the Magpies have been affected by their most notable headliner's failure to meet expectations.