Jerry Rice drove some people around in a Lyft and no one recognized him

As far as PR stunts go, this one had a pretty cool payoff for the people involved.

For Super Bowl week, Lyft had 49ers legend Jerry Rice pick up a few locals who hailed a ride, but no one immediately recognized the G.O.A.T.

One passenger gave Rice a long, hard look before opting to stay silent, while others had no clue at all.

"My dream is to be an actor," Rice tells one rider, who pauses dramatically before saying, "I see." She seems pretty dubious. Poor Jerry.

Jerry Rice struts around on stage with a 49ers Rice jersey on as Chris Carter watches at the Super Bowl 50 Opening Night at SAP Center in San Jose, Calif., on Monday, February 1, 2016. Jerry Rice struts around on stage with a 49ers Rice jersey on as Chris Carter watches at the Super Bowl 50 Opening Night at SAP Center in San Jose, Calif., on Monday, February 1, 2016. Photo: Carlos Avila Gonzalez, The Chronicle Buy photo Photo: Carlos Avila Gonzalez, The Chronicle Image 1 of / 22 Caption Close Jerry Rice drove some people around in a Lyft and no one recognized him 1 / 22 Back to Gallery

Two other passengers enthusiastically tell Rice that they're lifelong 49ers fans when he asks if they have a favorite NFL team. To be fair, Rice is sporting a pretty full beard these days and he was equipped with sunglasses and a hat. Couple that with the fact the odds that your Lyft driver is Jerry Rice are pretty small ... but damn, guys. It's Jerry Rice!

The rides end with Rice revealing his identity and, in one case, a dance-off with a rider because Jerry Rice is the coolest.

"I hope my passengers gave me good reviews, even though I did force some of them into impromptu dance sessions," Rice said.