Story highlights Louise Delage, a chic young Parisian, appeared to have it all

The campaign is meant to warn people to look for signs in those close to them

(CNN) Nothing about her Instagram account seemed out of the ordinary.

Louise Delage looked like a glamorous young French woman having the time of her life: Drinking cocktails on yachts, eating at chic restaurants, and sipping champagne in a bubble bath. So glamorous, in fact, that the 25-year-old Parisian racked up more than 50,000 followers after joining the site on August 1.

Like many Instagram stars, she had numerous admiring commenters: "Wow. You're beautiful!" wrote one smitten social media user. "Super cute!" posted another.

💦 F.R.E.S.H 💦 A photo posted by Louise Delage (@louise.delage) on Sep 1, 2016 at 4:42am PDT

Cocooning A photo posted by Louise Delage (@louise.delage) on Sep 18, 2016 at 1:39pm PDT

Good Time A photo posted by Louise Delage (@louise.delage) on Aug 13, 2016 at 4:46pm PDT

But on September 30, Delage updated her Instagram with one final video, fast-forwarding through all the previous posts on her account and revealing one chilling connection: Every single one of the 149 pictures she posted showed her with an alcoholic drink in her hand.

Louise Delage's account wasn't what it seemed, and neither was she.

🇫🇷 P.A.R.I.S 🇫🇷 A photo posted by Louise Delage (@louise.delage) on Aug 31, 2016 at 2:59am PDT

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