The National Rifle Association (NRA) has warned New York Times journalists that "We're coming for you" in its latest provocative recruitment video.

Conservative pundit Dana Loesch threatened the paper with a "shot across your proverbial bow" in the 54-second clip, during which she claimed "we, the people, have had it ... with your narratives, your propaganda, your fake news".

She accused the paper of being "tone-deaf" as, over an accompaniment of ominous strings, she warned reporters the NRA would "laser-focus on your so called 'honest pursuit of truth'".

It was apparently prompted by the Times' reporting from the Donald Trump White House, with a string of reports based on leaks from administration staffers that have angered the President.

A similar video attacked The Washington Post earlier this year.

Ms Loesch, an NRA spokeswoman, was criticised earlier this year for a similar video attacking an unnamed "they" in the US media of inciting protesters to violence and "assassinating real news".

In the latest clip, she accused the Times of "constant protection of your Democrat overlords".

Hostility toward journalists was a frequent feature of Mr Trump's campaign rallies and has remained a prominent theme for his supporters and officials, who dismiss unfavorable reports as "fake news."

Throughout his campaign and his time in office, Mr Trump has poured a steady steam of vitriol on journalists, encouraging voters at his rallies to jeer journalists and regularly denouncing the media—the "failing New York Times" is a favorite epithet—in Twitter statements.

Mr Trump was also accused of encouraging violence during an August 2016 speech in which he suggested that "the Second Amendment people" could prevent Democratic nominee Hillary Clinton from demolishing gun ownership rights.

The Second Amendment, which enshrines the constitutional right to bear arms, is a central focus of the NRA.