Arby's was founded by Forrest and Leroy Raffel in Ohio in 1964, who were determined to own a fast food franchise based on a food other than hamburgers. The brothers wanted to use the preferred name of "Big Tex", but that name was already being used by an Akron businessman. They eventually decided on the Arby's moniker, based on R.B., the initials of Raffel Brothers, thus Arby's, LLC, was born. By coincidence, R.B. can also be short for roast beef, the company's main product, a point which was used when the backronym "America's Roast Beef, Yes Sir" was used as an advertising campaign in the 1980s.