The Good —

Having a large fan size might be important to your reputability if you’re a new business and need to show a decent following to get convince people to make a purchase, investment, action, whatever.

Having customer endorsements is important for a brand, improving your fan size will make people think you’re well known, and they will be naturally more inclined to investigate your profile

For some customers, seeming large can give off the impression that your brand is popular and interesting. New followers may want to know that what they’re committing to is ‘bona fide’. They may be more inclined to interact with your service or make a purchase, than if you have a minimal following.

Also, be sure you have a clear CTA and link in your profile page. Offering an Instagram discount or certain piece of content can be a good way to increase interaction.