We deal with a lot of keyboards at Massdrop HQ. We've used WASD, KBT, Ducky, CoolerMaster, Razer, ErgoDox, and Logitech but this TEX keyboard is easily the most attractive. Aesthetics aren't the most important thing for many, but think about it this way. You spend hours in front of your computer and specs are great but at the end of the day you're either looking at your monitor or your keyboard. Speaking from experience, if you're looking at something every few minutes, it should be enjoyable to look at.