Irish customers will be able to build their own plans, picking and choosing elements that suit their needs. Customers can choose anywhere from 100 to 5,000 minutes, 100 to 5,000 texts, and a data cap of 125MB to 20GB. 4G is included in all plans by default.

There will be no roaming packages initially. iD says that its roaming prices will be competitive with the market.

Not only will customers be able to tailor a plan to suit themselves, but they’ll also be able to decide how much to pay for a new phone upfront and how long to pay the handset off for.

These costs are separate, so once a customer pays off the phone their monthly bill will be cheaper.

iD will offer 20 handsets initially, the majority of which will be 4G-enabled. Apple fans will have to wait to make the move to this new operator; the iPhone is not being offered at launch.

The average SIM-only plan will cost €20.81 per month. Analysts expect that iD’s launch will lead to price reductions across the board as other mobile operators react to lower prices.

iD is operated by Dixon's Carphone and is piggybacking on Three Ireland’s network. The new mobile operator is aiming to secure around 6% of the Irish market within five years.