When Brisbane-based university friends Mark Cracknell and Nathan Hoad brainstormed the idea of a social network based on live broadcast, they were shocked to find they were the first.

In December, after less than 18 months in development, the duo launched social live video network Kondoot in the United States, which is where the majority of its members are now from, though strong support from South East Asian nations like Indonesia and Thailand is also a trend.

Since its soft launch fourth months earlier, the site has wooed subscribers from 133 countries who use its live and recorded video broadcast options as well as instant messaging service to communicate with family, friends and colleagues.

Free iPhone and Android apps give users the mobility to broadcast live from almost anywhere and Kondoot's games can be played online, or downloaded on to smartphones.

"You can't use LOL any more because I can see whether you are actually laughing or not!" is a tweet that best describes Kondoot's technology.