Ex-Collingwood Pies player and Brownlow medalist Dane Swan took a swipe at AFL bosses on I'm A Celebrity … Get Me Out Of Here!, saying they made "too much money" off players and he supported a strike over pay issues.

It has been revealed recently AFL chief executive Gillon McLachlan earned $1.74 million last season in a year when the AFL suffered a $17.8 million loss due to greater expenditure on things like the AFL Women's league and the decision to purchase Melbourne's Etihad Stadium.

"If I was still playing I would strike for sure," Swan told campmates in the South African jungle. "The game is not going round without the players, the AFL can think what they like but as soon as the players say we are not coming to work, they've got nothing."

He added: "The AFL don't want to kill our game, they all make too much money all the bloody top dogs in the game."