Since the launch of our flagship social media service, Media Analysis Platform, last year, we’ve made a steady series of improvements to provide clients around the world with the usability, functionality and features they require.

Many of these enhancements have come as a result of valuable feedback from our clients, who have played a key role in shaping MAP’s evolution.

We recently unveiled a variety of improvements to MAP to enhance its ability to provide insight and intelligence about the social media landscape. These upgrades include:

1. The introduction of a major update to the news and traditional media section to provide more search options such as the ability to sort by the most recent news or by authority. We’ve also launched enhanced text analysis tools.

2. The launch of “Geography for News”, which lets users filter by location and visualize data on a world map, as well as the display country flags next to search results. This complements our existing fully functional support for geography within all data sources that we cover, including blogs, forums and Twitter.

3. Our Twitter search tool now displays the total number of tweets for a specific query over the past six months. For example, there have been 1.4 million tweets about Tiger Woods. The Twitter popularity chart has also been updated.

4. All searches and analysis within MAP now default to a six-month period, while our complete historical archive dating back to 2006 is still available. To access different time ranges, all you need to do is manually change the timeline filter.