Long a supporter of athletic competition across a range of sports, Maxxis is again expanding its roster of professional sponsorships. The company has announced that it will be the exclusive tire sponsor of the Los Angeles Lakers basketball team for the 2014-15 season.

“We are excited to welcome Maxxis as a new marketing partner of the Los Angeles Lakers for this season,” commented Tim Harris, senior vice president of business operations and chief operating officer. “We showcase similar values, including commitment to providing high-quality products and ensuring that our products measure up to the toughest competitors in our respective industries.”

As the Official Tire of the Lakers, Maxxis will receive promotional opportunities including courtside LED TV signage and a banner in the Toyota Sports Center practice arena. The company will also host a giveaway night during the season for Lakers fans, who will receive a specially prepared Maxxis/Lakers promotional item for attending.

“We are happy to associate the Maxxis brand with the LA Lakers, a team which has featured so many legendary players over the years. Basketball is popular around the world, so we hope to reach Lakers fans in this country and outside the U.S. as well,” said Maxxis Marketing Manager Matt Clark.

Sponsorship of popular teams and events has been a pillar of Maxxis’ brand strategy for many years. Other teams currently sponsored by the company include the New York Yankees, Baltimore Orioles and Cincinnati Reds baseball teams; the Australian Open tennis tournament; and Liverpool FC, the globally popular British soccer team.

Maxxis is proud to sponsor the Los Angeles Lakers, and looks forward to cheering them on to victory throughout the coming season.