Sehun’s fans went all out for his birthday (Picture: Edward Berthelot/GC Images)

Fans of K-pop boy band EXO member Sehun celebrated his birthday in style.

Sehun’s 24th birthday (25th in Korean age) is on 12 April and to celebrate it, his fans bought a full page, full colour ad in the New York Times, which costs at least $100,000 (£70,499).

A full page, four-colour ad in the New York Times magazines costs about $107,075 (£75,433).

This makes Sehun the first K-pop idol to have a full-page ad in the New York Times.


Sehun’s fans took out a full-page ad (Picture: Twitter/NYT)

The ad carried the message ‘Happy 25th Birthday’ and mentioned Sehun’s upcoming Netflix reality show Busted.

The devoted fans also spent money to display ads on the big LED screens at Times Square in New York City, which will run from 11 to 12 April.



The Sehun fan sites Ohsehunbar and Cxungi spearheaded the ad campaign in different countries.

sehun’s birthday ad in times square from @iridescent_boy❣️ happy 24th birthday to the cutest maknae I hope you have an amazing day filled with lots of love and happiness ???#HappySehunDay @weareoneEXO pic.twitter.com/5tvK6xIJvD — joyce~~ (@diejvnqs) April 11, 2018

Sehun’s birthday greetings were displayed on panels at the Gangnam subway in Seoul. Luggage carts at Incheon International Airport and carts at Korean retail store Homeplus also carried the greetings.

The birthday message was also displayed at COEX Mall in Gangnam and in other places like Shanghai and Manila.

In addition, the hashtag #HappySehunDay also trended on Twitter to mark Sehun’s birthday.

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