The Motorola brand name will soon be phased out by Lenovo, as the company tries to unify its phone products under one name. Lenovo will be the company name on Motorola phones in the very near future, according to Motorola COO Rick Osterloh, who spoke with CNET here at CES. It’ll be a slow phaseout, but don’t be shocked if the next Moto flagship doesn’t say “Motorola” anywhere on it.

Lenovo plans to continue using the Moto line of products as its high-end offerings, so you could still have devices called Moto X or Moto G, but they’ll be Moto X by Lenovo now.

CNET reports that phones will start showing the blue Lenovo logo, but that the Motorola “M” batwing will still be used as well. So the entire image of Motorola won’t be gone, just the name.

Wait, are those tears? Are you crying? It’s OK, we are too.

UPDATE: Here is the official statement from Motorola on this naming situation.

Motorola Mobility continues to exist as a Lenovo company and is the engineering and design engine for all of our mobile products. However, for our product branding we will utilize a dual brand strategy across smartphone and wearables going forward using Moto and Vibe globally. “Motorola” hasn’t been used on our products since the launch of the original Moto X in 2013.

UPDATE 2: Here is the full statement on the changes.