A Dutch billionaire, John De Mol lodged a complaint against the social media giant Facebook. He is the creator of the shows “Big Brother” and The Voice. Mol claims that Facebook used his images in fraud crypto ads without his permission. This information comes from the Reuters.

According to the report, the platform was showing fake ads using his identity to promote crypto scams. These Ads tempted people to get involved in the trade and fake crypto businesses that claim Mol’s support.

De Mol’s lawyers asked the court to instruct Facebook to abort the ads from the platform. These ads were damaging Mol’s reputation. They also added that many consumers were tricked by these ads and have lost 1.7 million euros ($1.9 million).

Jens van den Brink, Facebook’s lawyer says that the company removed ads after being aware of the complaints. It is not possible for the company to oversee all ads at all times. It has discussed with Dutch financial markets regulator AFM to deal with scammers.