To try out Google Shopping for yourself, visit google.com.au/shopping

If you’re a retailer, large or small, wishing to reach more customers in Australia, Google Shopping can make it easy for Web users to discover your products and bring traffic and sales to your site. Retailers can sign up to Google Shopping for free by submitting a catalogue of their products to the new

Google Merchant Center

, also launching today. To learn more, check out the this

‘Getting Started’ guide

.

In conjunction with Google Shopping, retailers that choose to advertise their products can now do so through

AdWords Product Extensions

. Product Extensions use the product information submitted by the retailer and automatically displays this information within ads, where relevant. To learn more about Product extensions, click here

Happy shopping!

Posted by Amy Gepfert, Program Manager, Google Shopping