ORANGE COUNTY, CA—A search and rescue team was dispatched today in an effort to find Claire Sims, 26, who was last seen entering women’s chic fashion retailer Madewell late Saturday afternoon.

“Today marks day three of task force Oracle’s search for Claire Sims inside the Madewell Mission Viejo mall location,” Operations Section Chief Nathan Roseblatt told reporters, noting they have enlisted the service of scent-tracking dogs, UAV radar, and helicopters to scout the perimeter.

Heat signatures indicate Sims was last spotted in the accessory section between the tote bags and fringe bandanas eyeing what appeared to be a rustic, wooden sign engraved with the quote “Love With Your Whole Heart.”

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Since then, family members claimed they have tried to reach her cellphone, but have yet to receive a call back, or even a single “almost done” text message.

“She went in to return something and—the next thing I know—she vanished,” husband Frederic Sims said. “Honey, if you see this, please come home. We miss you.”

“It’s not uncommon to see shoppers go missing this time of year. With bookish Ivy League blazers and ditsy floral dresses, the Resort 2020 Collection marks the most eye-catching season on record,” Roseblatt went on. “At this time, we believe it necessary to prepare her family for the worst. In an ecosystem home to top-quality denim, effortless tees, keep-forever bags, hauté jewelry, and compliment-worthy ankle boots, it is likely they may never see their daughter again.”

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Authorities are cautioning those who plan on venturing to a Madewell location to alert someone where you’ll be, always carry a directory, and exit before lights go out.

Update: After finding Sims with her arm wedged between a velveteen jumper and ruffle-neck pullover sweater, emergency personnel determined they would need to amputate.