HONG KONG (BLOOMBERG) - Hong Kong’s retail sales saw a record contraction in October, as the city counts the cost of almost six months of political unrest.

Retail sales by value contracted by 24.3 per cent in the month from a year earlier, the fourth month of double-digit declines. By volume, sales contracted by 26.2 per cent, also a record, according to a government release.

Earlier on Monday (Dec 2), Financial Secretary Paul Chan told lawmakers he expected the first budget deficit since the early 2000s for the fiscal year, and said that the ongoing turmoil has hurt economic growth by some 2 percentage points this year.

The retail data indicate that the annual “Golden Week” holiday in mainland China failed to translate into a tourist bump that could have alleviated the domestic economic pain. Overall, visitors to Hong Kong fell almost 44 per cent in the month.

For retail businesses, that raises the stakes for coming months. Many proprietors will have to make hard choices: whether to continue the fight into next year or give up as leases come up for renewal and employee bonuses must be paid.

Iris Pang, an economist with ING Bank in Hong Kong, sees a 70 per cent chance of a wave of store closures among retailers if spending continues to be weak. The situation is especially dire for catering companies, who typically enjoy brisk business at the holidays though face the prospect of cancellations during periods of unrest.

“Make or break is the correct description for most catering businesses in Hong Kong as some of them have continued in the business just because their rental agreement has yet to be due,” Pang said. “It is very likely that many catering businesses will close their business if their revenue doesn’t make a comeback during this holiday.”

Hong Kong’s large retailers face a similar predicament.

Cosmetics retailer Sasa International Holdings may close about 30 stores in the coming year depending on how the market shakes out and “the results of discussions with the owners on rent reduction,” the company said in an emailed statement. Sasa shares have tumbled more than 40 per cent this year.

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Chow Tai Fook Jewellery Group will look to cut costs by seeking bigger rent discounts, reducing advertising and reviewing store networks in Hong Kong and Macau, the company said in a webcast after reporting that first-half net income sank 21 per cent. The company has leases at more than 40 stores in Hong Kong and Macau expiring in the next fiscal year.

WATCH OUT

Hong Kong has been one of the world’s largest centres for sales of luxury watches, but it has taken a hammering this year. Swiss watch exports to mainland China surpassed those to Hong Kong for the first time in October.

“If the situation persists, by the end of the year many watch companies will have to shut down business,” said Alain Lam, finance director with Oriental Watch Holdings. “At the end of the year, suppliers will ask for payment and employees will demand a one-month bonus - this may cut off the cash flow of some companies.”

Oriental Watch Holdings has managed to negotiate 8 per cent to 10 per cent discounts in rent from some landlords and will attempt to arrange better deals as leases come up, Lam said. But there’s no guarantee the company will retain its significant presence in Hong Kong, as it has healthier operations elsewhere.

“If the numbers don’t work out, we will close stores,” he said. “We are shifting our strategic focus to mainland China, aggressively.”