Weird.

Here’s something odd: Brewer Suntory is introducing a new beer called Precious that’s infused with a full two grams of collagen. It boasts a “clear and rich taste,” alongside the protein of various connective tissues. Perhaps not surprisingly, it’s also a light beer.

Its release is limited to Hokkaido in Japan for now, and in case this didn’t already feel a bit sexist, here’s the official Suntory ad — it features a comedian crashing a party filled with Japanese models to mansplain, “Guys can tell if a girl’s taking collagen or not!”

[RocketNews24]