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In preparation for Steven Spielberg’s theatrical adaptation of Ernest Cline’s critically acclaimed novel Ready Player One, HTC Vive and Warner Bros Pictures today announced a deal that makes the Vive an official partner for all upcoming VR content for the film. All Ready Player One VR content and experiences will be available on Viveport, HTC Vive’s digital distribution platform.

Update 03/27/2017: a special thanks to Florian de Gesincourt for the use of the title image, a personal artwork created by him in tribute to the Ready Player One novel. His work can be found at www.degesart.com.

According to HTC, the company will produce multiple pieces of VR content tied to the world of Ready Player One, distributing it globally across all VR in-home platforms including high-end PC based VR systems to mobile solutions.

The company also plans to bring Ready Player One-inspired content to its Viveport Arcade platform for location-based entertainment as well as showcase the VR experiences and games at many of the biggest global consumer events through the year.

Based in a universe where highly-immersive VR is ubiquitous, things are sure to get pretty meta with Ready Player One VR content.

“Ready Player One is one of the most anticipated movies in the world, and has tremendous potential to engage and entertain the worldwide market, showcasing the transformative nature of VR, and what it can and will be,” said Rikard Steiber, President of Viveport. “Vive is delivering on the promise of VR and continues to be the most advanced and immersive VR experience available to consumers, and we’re thrilled to be partnering with Warner Bros. to bring these experiences to consumers, on all platforms, around the globe.”

Directed by Steven Spielberg, Ready Player One is starring Tye Sheridan, Olivia Cooke, Ben Mendelsohn and T.J. Miller, with Simon Pegg and Mark Rylance. Zak Penn and Ernest Cline wrote the screenplay, based on the novel by Cline.

The film is slated for global theatrical release on March 30, 2018, from Warner Bros. Pictures, Amblin Partners and Village Roadshow Pictures.