Contrary to popular belief, the pilot of a show doesn't spell doom or success right away. "Given the precious nature of primetime slots on traditional TV, a series pilot is arguably the most important point in the life of the show," Ted Sarandos, Chief Content Officer for Netflix, said in a statement. "However, in our research of more than 20 shows across 16 markets, we found that no one was ever hooked on the pilot. This gives us confidence that giving our members all episodes at once is more aligned with how fans are made."

This global research that pulled data from 16 countries, including US, UK, Brazil, Australia to name a few, seems to validate the site's "all at once" motto. But according to the WSJ, the findings that pin-point when viewers bail on a series haven't been disclosed.

[Image credit: Netflix, Inc]