Genesis Mining, a leading provider of hash-power for Bitcoin and altcoin miners has begun a unique campaign to raise awareness about the power of Bitcoin and cryptocurrencies and more importantly that the power of the people will always be able to overcome grandiose personalities like the possible Republican nominee for President of United States of America, Donald Trump. As part of their ongoing #ExploreBitcoin, they’ve launched dozens of billboards across California that aim to raise awareness around Bitcoin as a use case for foreign workers looking to send money home to their families.

Trump’s campaign has been one of the most talked about subjects in the world in 2016. The more outrageous the things that come out of his mouth are, the more people react strongly to him in a variety of ways. On his platform of xenophobia, Trump has publicly taken a stand against what he says is the problem of immigration and has taken a truly harsh stance against what he considers unacceptable illegal immigration in the United States. Among the ethnic groups that have been targeted by Trump’s rhetoric are Mexicans. Trump has made some abhorrent statements about their character as a people and has also threatened to deport all who are not in the U.S. legally, build a physical wall between the U.S. and Mexico and also force banks to stop allowing remittances between Mexican workers in the U.S. and their families back home.

Currently in the United States alone, there is an estimated $24 billion dollars being remitted using cross-border money services from the United States to Mexico. Much of this money is sent by workers that come to the United States, work incredibly hard in jobs that many American citizens don’t want to do, just to support their families back home and make a better life for themselves. Due to regulation and convenience, many of these people on both the United States side and Mexican side are un-banked individuals, so they are forced to use high fee remittance services such as Western Union, MoneyGram, and Xoom. These services are regulated and could easily be crippled into forcing to shut down remittances from the U.S. to Mexico if Trump became president and forced a law through.

What this campaign seeks to do is educate Mexican people and people all over the world about the power of using Bitcoin for cross-border remittances. One of the biggest challenges for anyone to get started using Bitcoin is simply becoming educated on how the process works and how they can do it themselves. Once that hurdle is closed, there’s little that governments can do to stop the flow of Bitcoin cross-border from the U.S. to Mexico, or anywhere else for that matter. In addition, cross-border remittances using Bitcoin are actually much cheaper and faster that traditional remittances through banks for these remittance services listed above.

Currently the campaign runs in California, which has a very large Mexican and Mexican-American population, however it may spread to other states if popularity increases. The image above shows the main banner used for billboard advertisements in the Californian ads.

Marco Streng, CEO and co-founder of Genesis Mining stated:

“Right now the campaign is just in California but we are considering expanding out to other states because of the popularity. Our entire goal is to raise awareness about Bitcoin and get people talking about real use cases that can be used today. Not in the future.“

What states in the U.S. do you think this campaign should spread to? Do you think it’s the right message to send regarding Bitcoin being a good service to empower people, or does it not address the root cause of the controversy which is Trump’s hate-filled racist speeches?

To get involved, raise awareness or learn more, you can read Genesis Mining’s blog about the campaign and follow the hashtag #ExploreBitcoin.