The data market is one of the most lucrative industries in the world.

Tech titans like Google and Facebook drive a lot of traffic but this is not enough to make money. Twitter evidences this as it has a massive become the punchline of many business analysis jokes as, despite its huge userbase and inflated market cap, it is still struggling to make a successful, profitable business model. Facebook, on the other hand, is so successful because it has learned how to use user data extremely well.

Data is extremely valuable and it is in higher demand than ever before.

It is not difficult to infer that if a highly-funded, seemingly established startup like Twitter is struggling to drive revenue from all the data it has, smaller tech or media companies are likely facing an even stronger predicament.

The reality is that, indeed, many application developers fail to put user data to its full utility; the main cause of this is that they fail to capture the full user profile and thus are either unable to optimize products or unable to provide relevant ads. Both factors weaken not just a company's profitability, but also its user retention. Due to this very reason, the top-rank listings of applications in many categories are characterized by a high turn-over.

A new blockchain project, SWIPE, empowers all the up and coming developers with a resource that targets the source of the problem. The key issue is that every app offer a niche service and thus gathers relevant user data. It takes many aspects of a person to have enough data to provide a product that constantly improves as per its userbase's needs while also making sure users see relevant ads.

Strength in Numbers

SWIPE builds of the age-old wisdom that there is strength in numbers. Independently, small-scale developers can never tackle the challenge of growth. However, if they can all seamlessly interact with each other to fulfill the missing gaps in the data they possess, then growth becomes not just feasible, but (possibly) even easy.

SWIPE provides developers with SDKs so they can integrate SWIPE-developed tools that gather detailed and permission user data. The data capture and flow is recorded on the blockchain, and this provides a key benefit. The developers can sell valuable data to each other to gather the missing pieces about their userbase in order to optimize product growth and ad targetting. As the data capture and flow is transparently visible yet immutable--benefit of blockchain technology--developers can know whether the data they are buying is of good quality.

SWIPE allows developers to coexist in an ecosystem where they can grow through mutual value-based interactions.

SWIPE Essential Links

🌐 Website: https://swipecrypto.com

💡 Whitepaper: https://swipecrypto.com/docs/SWIPE_whitepaper_rev1.0.pdf

👨 ANN Thread: https://bitcointalk.org/index.php?topic=2798374.0

💻 Telegram: https://t.me/swipecrypto/

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