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Ford Ranger sales tallied 9,421 units in the United States, and 2,019 units in Mexico during the first quarter of 2019.

Ford Ranger Sales - Q1 2019 - United States

MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018 RANGER * 9,421 *

Ford Ranger Sales - Q1 2019 - Mexico

MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018 RANGER +24.17% 2,019 1,626

In the United States, Ford Ranger deliveries totaled 9,421 units in Q1 2019.In Mexico, Ford Ranger deliveries totaled 2,019 units in Q1 2019, an increase of about 24 percent compared to 1,626 units sold in Q1 2018.

Competitive Sales Comparison

Q1 of 2019 was the first quarter that the Ford Ranger was on the market. During that time, Ford Ranger sales totaled 9,421 units. That’s about one-sixth of Toyota Tacoma sales, a third of Chevy Colorado sales and about one-half the sales volume of the Nissan Frontier. On the flip side, Ford Ranger sales overtook the Nissan Frontier, putting it above the GMC Canyon.

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The Tacoma remained America’s best-selling midsize pickup truck during the quarter, followed by the Chevy Colorado in second, Nissan Frontier in third, and the Ranger in fourth. The GMC Canyon was the least best-selling model in the segment.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2019 - USA

MODEL Q1 19 / Q1 18 Q1 19 Q1 18 Q1 19 SHARE Q1 18 SHARE TOYOTA TACOMA +8.19% 58,183 53,779 45% 48% CHEVROLET COLORADO +16.06% 33,494 28,859 26% 26% NISSAN FRONTIER -11.41% 20,221 22,825 16% 20% GMC CANYON -3.59% 6,954 7,213 5% 6% FORD RANGER * 9,421 * 7% 0% TOTAL +13.84% 128,273 112,676

The mid-size mainstream pickup truck segment grew 13 percent in Q1 2019. Growth on a percentage basis was led by the Chevrolet Colorado at 16 percent and Toyota Tacoma at 8 percent. Nissan Frontier sales fell 11.4 percent, and Canyon sales were down nearly 4 percent

We are including Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

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Sales Numbers - Honda Ridgeline - Q1 2019 - USA

MODEL Q1 19 / Q1 18 Q1 19 Q1 18 RIDGELINE -0.76% 6,952 7,005

The Ford Authority Take

It’s great to see Ford gain some footing in the expanding mid-size pickup truck segment. The timing is right for the Ranger’s arrival considering current market trends, which strongly favor crossovers, SUVs, and trucks over sedans – which Ford is discontinuing. In fact, Ford truck sales increased 4.1 percent to 278,898 units during the first quarter.

We expect Ford Ranger sales volume to grow in the coming quarters as interest in the model increases, and availability improves at the retail/dealer level.

About The Numbers

All percent change figures compared to Ford Ranger Q1 2018 sales, except as noted

In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018

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2019 Ford Ranger Photos Click to expand Click to contract