Award-winning chef Michael Meredith has teamed up with Auckland woman Lisa King to help feed kids through start-up, Eat My Lunch.

A new business is counting on Kiwis' love of food and big hearts to help fill the hungry bellies of children who need it the most.

Eat My Lunch was started by Auckland woman Lisa King that works on a "buy-one give-one" basis.

With the help of award-winning chef Michael Meredith, from upmarket Auckland restaurant Meredith's, Eat My Lunch will give a lunch to a child in need for every lunch that is bought from its website.

Meredith said the venture was an opportunity for people to give back with something as simple as lunch.

"The more we hear about children in other countries who go hungry, the easier it is to forget about children right here in New Zealand who live in poverty and go without lunch every day.

"We all know that kids struggle to concentrate and learn on an empty stomach."

It costs $10 for both lunches and Eat My Lunch is working with KidsCan to identify schools with students who need lunch. The lunches are distributed by Eat My Lunch.

Each lunch contained five items, which changed daily, focused on real food, less sugar, more veggies and nothing in a packet, Meredith said.

Auckland's Mangere Central School was the first school to benefit from the service, but Eat My Lunch aimed to expand nationwide.

An earlier version of this story incorrectly stated KidsCan distributes the lunches to schools.