Houston, the fourth largest city in the United States, has drowned. Tropical Storm Harvey dumped a record amount of rainfall onto the urban center—not a local or date-stamped record, but the most rainfall to fall anywhere in the United States in one storm. The devastation is just beginning to come into focus. Thus far, the storm has claimed some 30 lives, estimates place damages anywhere from $100 billion to $190 billion, 30,000 to 40,000 homes have been severely damaged, 13,000 people have been rescued, and 17,000 have been sheltered by the Red Cross alone (which doesn’t include the thousands sheltered by independent parties like a furniture store owner who opened his store as a refuge). That said, all efforts by local officials are still focused solely on rescue. You can support the region and its residents by donating to the Greater Houston Community Foundation, Global Giving’s Harvey Relief Fund or organizations like the Center for Disaster Philanthropy and Operation BBQ Relief.

You can also go shopping for Yeti gear. 100 percent of their online sales and sales in their flagship Austin, Texas, store will go toward Tropical Storm Harvey relief on September 1. If you’re shopping online, be sure to do so at Yeti’s website—revenue from Yeti products sold through other retailers don’t apply.

Yeti’s fundraising model is reminiscent of Patagonia donating 100 percent of its Black Friday revenue—$10 million—to environmental nonprofits in 2016.

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Companies including Under Armour, Microsoft, Boeing, PepsiCo, Amazon, Exxon Mobil, and Starbucks have already pledged large sums to the cause. United Airlines is offering bonus miles to passengers who donate to relief efforts. Airbnb is helping users open their homes–for free—to relief workers and people seeking refuge. Other outdoor-oriented brands have contributed as well. Bass Pro Shops donated more than 80 boats to aid with rescue operations, and Lifestraw launched an online fundraiser to help get its water-purifying straws to survivors who may not have access to clean water.

Photo by Staff Sgt. Tim Pruitt, via the National Guard.

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