You're alone, browsing The Telegraph website, when a dangerous-looking article catches your eye. Your hesitate, torn. Reading it will put your life at risk – but the article contains a vital piece of the ancient map you're after.

Want to play it safe? Click away to tamer pastures... although don't expect everything you encounter there to be friendly. Want to brave the article? Keep reading.

Okay, so there's no map. And your life isn't in danger. But one thing that could be, judging by the latest Netflix-related headlines, is conventional storytelling. The online streaming service and content producer this week launched its first adult "choose your own ending" programme, Bandersnatch, an interactive episode of the sci-fi anthology series Black Mirror. Telling the story of a video game designer's descent into madness, the episode incorporates technology that allows viewers to pick from multiple storylines. It follows the success an interactive Netflix project aimed at children, launched last month: Minecraft Story Mode, a spin-off from the popular computer game.

It's not just Netflix, either. Last year, it was reported that Ken Levine, creator of the game BioShock, is working on an "interactive" film, based on the science fiction The Twilight Zone TV series. And Steven Soderbergh's Mosaic, an HBO series starring Sharon Stone, was also made available as an interactive app.