In a country of over a billion people, there are over 300 million smartphone users, and new ones are being added daily. Now, add to this mix the massive fan following of Bollywood stars like Salman Khan, and the entire dynamics of smartphone industry could change. This odd mixture will make more sense when we tell you that the actor is actually venturing into the smartphone business. Also Read - LG Wing to have a gimbal motion camera: Everything we know about the futuristic smartphone

Salman Khan, who already owns the Being Human Foundation, a charitable trust, and a merchandise brand by the same name, recently registered the BeingSmart trademark for smartphones. Reportedly, with his line of smartphones, the actor s company would be focus on mid-range smartphones, which will cost below Rs 20,000. The Chinese plant for the production of these handsets have already been zeroed down, and the initial models of the smartphones have also been selected. These smartphones will run on Android operating system. Also Read - Huawei files patent for a smartphone with under-screen camera and five rear lenses

BeingSmart will be positioned against the Chinese smartphone brigade OPPO, Vivo and Xiaomi — at a time domestic handset makers such as Micromax and Intex are facing tremendous competition. And, like the Being Human apparel line, proceeds from the profit will be ploughed back into charity and social work that Salman Khan does with his Being Human Foundation, ET reported.

Further, according to present reports, the BeingSmart devices will initially be only sold online, and eventually will be put up for offline retail as well through strategic partnerships with a few large mobile and electronic retail chains. There are also reports of these smartphones being sold in Being Human stores. ALSO READ: Salman Khan s Being in Touch app launched, here are our first impressions

As for the investments, Salman Khan may take a majority shareholding directly into the smartphone venture or through his family. Reportedly, he is currently building an operational management team to be headed by a professional with leadership stints at Samsung and Micromax.

This isn t the first time Salman Khan has stepped into the tech world. Last year in December, the actor launched his own app called Being in Touch, which was of course about everything Salman Khan. With close-up shots of the actor on set up page and dashboard.

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