Within Europe, Ireland is one territory which is trending in the same way. On Saturday night, for example, BBC Radio 5 Live had its broadcast of the Stephen Nolan Show from the venue. Significant new move, given that short-sighted BBC executives and editors have resisted petitions from fans to have 'MMA/UFC' covered on the BBC Sport website. In reality, the decision only reflects the views of individuals within the BBC's sports coverage as being out-of-date, and blinkered. MMA can be perceived as a brutal, visceral sport with a flick of the eye across it. Yet delve a little deeper, and a legion of fascinating stories pop out, as heroic figures reveal their life-changing journeys. Yes, it is a business. Yes, it is fight sport as entertainment. But it is one in which safety of the fighters does actually come first. A point in case was last weekend's UFC Dublin event. It was shorn of its headline fight between Irishman Joe Duffy facing American Dustin Poirier 48 hours before it was due to take place due to a concussion concern over the home fighter. A couple of weeks earlier, the co-main event, between two heavyweights, had also been lost through injury. The event was nonetheless a near sell-out, with a gate of over one million Euros.