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But tell us what I will dub is and how it came about Hello yes. Mining rash. Thanks for this opportunity. I'll explain although I'll give you a brief background. So Alex actually coined therm for two personalities showbiz personalities here in the Philippines so it's a very accidental pairing for the two of them. So that's what you say it's a love story. We're watching a love story unfold. So it's a Cinderella love story. And then because of the social culture that we have. One thing to notice and one thing to see through what happens in this story everybody gets hooked. So what you're talking about the two there figures this is just with their fingers. Imagine how it translates to other social media platforms like the Facebook and other channels that Brad could check on. So like McDonald's they were the first to want to strike while the iron is hot. So they were able to leverage on this popularity of the older phenomenon to practically increase their sales and introduce new products well they did. OK. I did read more about how the Taylor Riggs has evolved. They weren't allowed to meet. They used to talk to each other but they didn't really talk to each other used to lip sync on two screens and then they finally met didn't they . And this is their 15th weeks. Well 15 week anniversary isn't it . Yeah. Victory. Yes yes yes definitely. And they are leveraging on a cliff hanger moment. So we call that the cliff hanger. So it's really like a TV series just aired on an on thing show. And then what's good thing about this one if you see the different reports are the numbers signifying that the audience is really not confined in the Philippines only. So it's from around the world if you notice all the tweets are coming from five countries from five continents out of the seven continents that we have. So imagine the huge impact and they reach for a brand to reach out to this fan base of all that. So yes it's something you. It's something refreshing because there you see the lip sync are what what's popular now is all that smash or that that's why it's also called other phenomenon and it's just I mean it's not even a show in itself is it. It's all part of a program could it be like that. If I'm pronouncing that right it Malaga. Yes. Yes. It's quite the hat noontime show. It's the longest trending IPO here in the Philippines . Three to six years. So it's something refreshing as well because that series is being done out in the street. So what we see even in the other types of BBC it's it's something documented or something that's scripted. But for this one it's really not the case. So they go with the flow. Another where social media steps in is that they get to listen to that to their fans so that the story follows what the are. I wanted to see. So it's an open ended scene. Something like that that lets us talk about these brands which have got involved with it all you mentioned we're talking about McDonald's earlier but we've also got TNT talk and text it seems like anybody who gets associated with this couple see you see a remarkable increase in business yes. Yes definitely. You know. Actually they are cutting across different industries in different segments. If you know this beyond Don Nelson X they also have household cleansers like . They also have other upcoming TV fees in that aspect. So imagine the effect of this of using this still first on this brand ambassadors. So it means their family also cuts across different markets so you're fucking different markets are different things you wish you have that as the fan base and it doesn't matter what your industry is in but you are able to connect to this kind of audience. Then what happens next then in this saga if they get married it's all over isn't it No no no. It doesn't end that way. I don't think so. You see these. They they were able to establish a very unique and very strong fan base which which they were able to contact with each other using the social media. So I think even if they do get married it will go beyond that. So there's a fine mist that will continue to monitor what's unfolding between that .