Ben&Jerry's, Hazed and Confused, Ice Cream 9/2014, by Mike Mozart of TheToyChannel and JeepersMedia on YouTube

Ben & Jerry's is refusing to rename its "Hazed & Confused" flavor.

The ice cream company said last month that it would consider changing the moniker after Lianne and Brian Kowiak of Tampa, Florida -- whose son, Harrison, was killed in 2008 while pledging a fraternity -- complained that the name made light of the dangerous college tradition of hazing.

But after reviewing its marketing, the Unilever-owned ice cream brand said it found nothing that "condoned hazing, supported hazing, or even inferred hazing," according to a report on Bloomberg.

"It didn't make sense for us to change the name," Sean Greenwood, a Ben & Jerry's spokesman, told Bloomberg. "We named it because it's a pop culture reference."

A Ben & Jerry's spokesman confirmed this statement in an email sent to The Huffington Post Monday morning.

The chocolate and hazelnut flavor's moniker alludes to a hit song by Led Zeppelin and a 1993 cult-classic film by Richard Linklater.