We all know that sex sells—and not just lingerie and high heels but handbags, pickup trucks, and even burgers. And by sex, we mean women's bodies, displayed in overtly explicit ways that make us cringe. But a new video from the ad agency Badger & Winters is asking if there isn't a better way.

Madonna Badger, the CEO of the company, has created a viral YouTube video called "We Are #WomenNotObjects" that shows the multitude of times women have been seen as sexual objects to promote a product. There's a Burger King promotion that shows a woman with red lipstick holding her mouth open to eat a sandwich (tagline: "It'll blow your mind away") and a Balmain ad showing sweaty models in a giant heap groping each other. The voiceover says, "I love giving blowjobs to sandwiches," and "I hope when my daughter grows up that she has friends just like these." At the end of the video text reads, "I am your mother, daughter, sister, co-worker, manager, CEO. Don't talk to me that way." Watch for yourself: