WHAT if instead of logging into Google to find a white screen, a search box and a pretty logo, you could also find out whether you're going to miss your train, the day's weather or your search history?

Well if a new code is anything to go by this might be the future of Google.

The tech giant is reportedly working on bringing its personalised homepage feature of its Android phones to the web and to its search page according to Google news website, Google System.

Google Now takes all your data and uses it to create a completely personalised homepage customised to your needs and routine. It can alert you to heavy traffic conditions and arranges an alternate route to work or tell you the live score of your favourite sports team.

All of these things are relatively easy to find online, or through a variety of smartphone apps, but Google Now wants to make all the information you need to go about your day available in one place.

Bringing Google Now to the web is designed to encourage people to move away from their current homepages which are often linked to their email addresses (Yahoo, NineMSN). If it works it will kill two birds with one stone, quashing traffic to competitor websites, while encouraging users to put more information back into Google's ecosystem.

If it works, there's no reason anyone would need to leave Google to arrange their personal lives. That is until they leave to go to Facebook.

The social network is probably one of the biggest threats to Google Now if only because it's the one "other" place online where people arrange their lives. Instead of picking up the phone or texting, Facebook has become the place where social arrangements are made.

There's no word yet on whether there will be a Facebook tie in. It seems unlikely.