If you have ever been out shopping for a new router then you may have come across some of TP-Link products. Not content with the networking business, the company has just announced a new smartphone brand called Neffos and has unveiled its first three handsets.

The three smartphones are named the C5, C5L and C5 Max and range from entry level to mid-tier when it comes to hardware specifications. All of the smartphones feature dual-SIM 4G connectivity and Android 5.1 Lollipop on board.

Beginning at the bottom, the C5L is the lowest spec of the three handsets. It features a 4.5-inch display with an 854×480 resolution, quad-core Snapdragon 210 processor, 1GB of RAM and 8GB of internal memory with a 32GB microSD card slot. The phone also features an 8 megapixel rear camera, 2 megapixel front facing camera and a 2,000mAh battery.

“Neffos is a new journey for TP-LINK to bring more extension of lifestyle to our users. We expect its performance in global market will provide us references to develop more and better products in the future. The philosophy of ‘Smart & Simple’ is reflected in all our products that aim to make users’ life easier. TP-LINK will continue to build a smart lifestyle.”

The C5 is a slightly more capable handet, with a 5-inch 720p HD display, quad-core MediaTek MT6735 processor, 2GB of RAM and 16GB of internal memory with a microSD card slot. The rear camera remains at 8 megapixels, but there’s an upgrade to a 5 megapixel front facing camera and a 2,200mAh battery in the C5 model.

Finally, the C5 Max is a more typical mid-range smartphones these days, boasting a 5.5-inch 1080p display, octa-core MT6753 processor, 2GB of RAM and 16GB of internal storage. Again there’s a microSD card slot and 5 megapixel front facing camera, but the Max model also features a 13 megapixel f/2.0 rear camera and a much larger 3,045mAh battery.

TP-Link has not announced prices for these smartphones yet, but we do know that they will be available in Dark Grey and Pearl White colour options. These handsets are expected to arrive on shelves towards the end of Q1 2016.