The future of porn will be a lot more personal.

In the last few years, a new generation of consumer-friendly virtual reality (VR) tech has emerged, bringing childhood fantasies and science fiction to life, and offering experiences so incredible that users have reported confusion and disappointment upon returning to the real world. A recent Alien video game demo proved so realistic and frightening that it even led some to question whether or not it could induce heart attacks. It didn’t take long for the geek powers that be to figure out that this new tech would be revolutionary… for porn. Soon, consumers will no longer just be viewers but active participants—if they so desire.

Imagine a realistic, customizable experience in which you choose everything from the color of your partner’s hair to the position and sex act you most desire in that moment. Swap out that blond with the A-cup for a busty redhead in an instant. Or maybe you’d like to talk a walk on the wild side and experience something you’d be embarrassed to ask for in real life. It’s the ultimate curated experience and it could be available to consumers as early as next year. Brian Shuster, founder and CEO of virtual reality network Utherverse—parent company of Red Light Center, an online role-playing community offering a “metaverse” of virtual bordellos—has big plans for the future of adult entertainment.