Female cheetahs, he adds, are solitary animals that live, hunt, and raise cubs entirely on their own. It's the female that "clicks the 'like,'" if you want to compare it to Facebook, he jokes. "It's empowering females really," he says. "And the male's got one job, and he's got to do it right. She'll get together with him maybe a week or so, and then she'll disappear off into the sunset, and she won't see daddy cheetah again. He's done his bit. That's kind of the end of the conversation really."