It saddens me to see funerals where attendees only say generic nice things about the deceased. Such as that he or she was a good neighbor, parent, or professional. I’d rather hear more specific descriptions and evaluations, some of them mildly negative, or at least not obviously positive. The usual platitudes suggest that people didn’t actually notice the deceased very much as a distinct person. “You say Fred from accounting’s funeral is Saturday; which one was Fred again?”

At my funeral, I prefer attendees to signal that they actually noticed me as a distinct person, and that they engaged that distinctiveness to some degree. I want them to have enough confidence in my reputation and the wider perception of my value to point out features of me that are not obviously positive. I want to have been a specific vivid person to them, who they often liked but sometimes didn’t. I’d like them to share specific anecdotes that remind them of my specific distinct features, both good and bad.

I feel similarly about book reviews. It saddens me to think of someone putting in all the effort it takes to write a book, but then even when their book seems to get a lot of attention, reviews mostly just rephrase the book jacket summary, or give generic praise like “must read” and “interesting”. It makes one suspect that most book reviewers haven’t actually read the book. Or if they read it, the book skimmed past their attention without making much of an impact, like an easy-watching TV show.

My first book comes out in May, and instead of having people generically “like” it, I’d much rather that my book had an impact on their thoughts, so that they became different in some way after reading it. I want them to have engaged my ideas enough that they actually grappled with some of the difficult issues I raise. They weren’t just carried along by my entertaining show, but they actually thought about what I said at some point. And readers who engage difficult issues discussed by an author almost never end up agreeing with that author all the way down the line. So the fact a reviewer disagrees with me on some points is a credible sign that they actually read and engaged my book. Which shows they thought my book worth engaging.

Yes, in a sense what I’m asking for here is counter-signaling. Acquaintances distinguish themselves from strangers by acting generically nice to you, such as by dressing nice, being polite, etc., but friends distinguish themselves from acquaintances by feeling free to speak their minds to you and dressing comfortably around you. At my funeral, I want people to see I had friends, and for my book I desire more impact on readers than just “I read some books on X and Y lately; they were okay, though I forget what they said.”

And yes, when signals are ranked by quality, then asking explicitly for a high quality signal is risky, because that can force people to say explicitly “Yes, some people deserve that high of a signal, but not everyone, and not you, you aren’t good enough.” But that is the risk I now take by saying: love me or hate me, but notice and remember me. Respect me by engaging me.

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