Realtor of the Week: Paisley helps buyers, sellers navigate real estate needs

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The real estate industry is rapidly changing to serve clients smarter and better, due to so much new technology at your fingertips and new models on how to use it more efficiently.

“Buying and selling a home is complex and complicated, and we as professional Realtors are able to offer more education and trusted advice to the consumer than ever before,” said Susan Arnoldy Paisley, a Realtor with John Daugherty, Realtors.

Paisley’s focus area is mainly inside the Loop, in communities such as River Oaks and West University.

“However, I also assist clients in other areas that I am familiar, such as The Woodlands, Bellaire, etc.” Paisley said.

This is an excellent time to buy a house, since buyers can enjoy the Homestead exemptions if purchased prior to Dec. 31. Plus, there are many homes on the market.

Paisley hails from West Texas and has been in Houston since 1975.

Prior to real estate she had a successful personal training business.

“My husband encouraged me to move into real estate, but I resisted it. But after looking more closely at this industry, I obtained my licenses. It is the best thing I have ever done. I love what I do, and I love working with my clients,” Paisley said.

Skills for success

The skills that helped make her a success in her previous career are the same that have assisted her in being a Top Producer for 13 of the 16 years she has been in real estate.

As a personal trainer, Paisley focused on her clients, got to know them to understand their goals, worked long hours, educated her clients, was flexible, and service oriented. These skills transitioned easily into real estate.

Paisley graduated from the University of Texas, Austin with an art degree, giving her an eye for aesthetics to help her sellers prepare their home for sale and help her buyers see what a space could become.

She has also continued her education and holds many certifications, such as Certified Negotiation Expert.

Paisley is known for being a hard worker, honest, straightforward, thinking outside of the box, getting things done, and passionate.

Earlier this year, Paisley partnered with Eric Pham, 28, who was the youngest Realtor to receive the award, 20 Under 40 Rising Stars, when he was 26.

‘Great partnership’