Sorry, but biodegradable cardboard FTW.

I know many women swear by plastic, but I just can't do it. They feel so... plastic-y going in. If you like 'em, right on, but I will stick with my boring cardboard applicator Tampax. Which I am actually using as I type this! (True story, the first time I used tampons, I didn't really follow the directions, and my mom didn't really give me any instructions as she thought I could read, and I left the inner applicator in each time I put in a tampon. D'oh.)

I do feel for the lady-product companies, in that brand loyalty among feminine products is especially fierce, and getting women to switch is not easy.