Wireless bluetooth headphones have been gaining traction over the past few years as potentially reliable replacements to the traditional wired headsets offered with most smartphones.

Interest has increased only further since rumors began suggesting that Apple's upcoming iPhone 7 may feature a thinner body with no headphone jack, leaving users to rely on the Lightning port and Bluetooth as ways to connect to the device.

Meanwhile, other rumors suggest Apple could use new audio technology in the iPhone 7 to improve noise cancellation and even extend the feature to a new set of Apple-branded wireless headphones.

Amid all the Apple speculation, the company best known for inventing premium noise cancellation technology – Bose – today unveiled a new wireless version of its flagship QuietComfort headphones, along with three other potential wireless options for the future iPhone 7 user.

Priced at $350 and available in black or silver, the QuietComfort 35 headphones feature the same around-ear design as previous wired QC cans and Bose claims they offer similar audio quality to its QC25 headphones.

The Verge says "they do a great job of making it feel like you're alone with whatever's playing through them", and that typical everyday ambient noise — subway stations, busy city streets, and so on — are "turned down to a whisper" by the QC35s.

Bose also announced today an all-new pair of noise-cancelling earbuds called the QuietControl 30s, which have a black plastic band that wraps around the back of the neck. The level of noise cancellation in the QuietControl 30s can be adjusted using either the Bose mobile app or via the physical controls on the buds. The QuietControl 30s cost $300 and will be available in September.

Bose has used significantly enhanced dual microphones in both products which the company claims do a better job of picking up the user's voice while effectively filtering out background noise.

Finally, Bose also today introduced two new models of fitness-oriented Bluetooth earbuds, the SoundSport Wireless ($149) and SoundSport Wireless Pulse ($199). Both models are water and sweat resistant, while the latter include a built-in heart-rate monitor inside the earbuds (similar to offerings from the likes of Samsung and Jabra), but neither models have Bose's patented noise cancellation smarts.

Alternatively, if you're more interested in the potential benefits and drawbacks of using Lightning headphones with an iPhone with no headphone jack, be sure to check out MacRumors' video on the subject.