The augmented reality (AR) “does not isolate people” as other technologies do. Any reference to virtual reality (VR) is purely wanted, although not explicit. To underline the difference in vision compared to Mark Zuckerberg, Facebook number one who has never made a secret to love immersive virtual reality technology more, is Apple Ceo, Tim Cook.

Apple focuses on augmented reality rather than virtual reality

Apple has been pushing augmented reality more than virtual reality for several years, integrating it into its iPhones and making it easier for developers to develop augmented reality apps, like Measure App. With it, you can measure the size of a room using your smartphone instead of a physical meter or a laser rangefinder.

During a recent press meeting in Dublin (where the American group received an award for investing in Ireland for over 40 years, employing 6,000 people) Cook also reinforced the message, explaining that when he thinks about the next 10 years of technological development, augmented reality represents “a huge part”.

Cook: augmented reality will pervade our entire lives

“My view is it’s the next big thing, and it will pervade our entire lives” claimed the manager who said to be “excited about AR”. To give an example of what he meant, Cook explained: “You may be under the car changing the oil, and you’re not sure exactly how to do it. You can use AR” to do it more easily.

Most importantly, Apple is also developing a couple of new AR devices. The first, an AR headset, will go on sale in 2022. It will be followed a year later by an elegant pair of smart AR glasses, according to what emerged from a presentation held in the Steve Jobs Teather (Cupertino) in November last year.

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