On Feb 11, 2019, Justin Sun announced that he would be donating $250,000 to the ALS Association (ALSA) on behalf of TRON (TRX) and BitTorrent (BTT). This is the first donation of the joint TRX-BTT Valentine’s Day Campaign: #VoiceYourLove.

This campaign illustrates how TRX and BTT can be used to support philanthropic efforts in collaboration with celebrities and ordinary individuals not involved in the cryptoasset industry.

If #VoiceYourLove is successful, it may be a sign that charity may be an area in which cryptocurrencies can become integrated within society as an effective tool for awareness and fundraising as well as other charitable efforts.

#VoiceYourLove, TRX, and BTT

The #VoiceYourLove Campaign is being sponsored by TRX, BTT, Binance Charity, and KWT Global. There are three primary pieces:

Donations in TRX

While Sun announced his donation in dollars, donations can also be accepted via TRX. To donate with TRX, a user simply copies the supplied address or scans the QR code. They then input the amount of TRX they wish to donate and click submit. Paypal and major credit cards can be used for donations using dollars.

Social Media

A social media campaign using #VoiceYourLove is being implemented as well. Individuals are encouraged to use the hashtag on Twitter, Facebook, and Instagram. Pictures and videos can be uploaded directly to the site. Currently, videos from celebrities, those diagnosed with ALS, loved ones supporting them, and many others have participated. Several sample captions are also provided to make it easier to spread awareness about ALS and #VoiceYourLove.

Videos with BTT

The #VoiceYourLove website also encourages Windows users to download an ALS campaign version of the BitTorrent client. Included in the download are a series of videos which include more stories than those hosted on the website alone. Of particular emphasis is the Director’s Cut campaign video which can only be accessed via BTT.

Celebrity Support

Sun first announced the Valentine’s Day campaign on Feb 5. At that time it was unnamed. He mentioned very few details except that it was a joint effort between TRX and BTT and would include celebrities. Ambiguously, he mentioned that a former star from Friends, a 3 time Golden Globe Winner, and a holder of four Super Bowl titles would be involved.

In a tweet announcing #VoiceYourLove 6 days later, Sun tagged Courteney Cox who posted a video announcing the campaign on Feb 11. Cox played Monica on Friends.

Furthermore, Renee Zellweger, a Golden Globe winner announced her support for the campaign on Feb 5. Both have created their own videos supporting #VoiceYourLove. They also appeared in a longer video in which those suffering from ALS like Ryan Farnsworth, Lorene Lee, and Stephen Kaufman discuss how the disease has affected their lives. Loved ones of these three also appear to discuss what it is like to live with and help support someone living with ALS.

Cooperation over Competition

Sun called on both Changping Zhao and Vitalik Buterin to join the campaign and participate in #Voice Your Love. The former appears to have already joined given that Binance Charity is one of the sponsoring partners. Buterin has not yet responded to Sun’s request.

Cooperative philanthropic efforts appear to be a growing trend within the cryptocurrency and cryptoasset industry. In Nov 2018, it was announced that Sun donated $3 million to Binance Charity to advance charitable efforts. As well, Zcoin donated funds to the Lunch for Children program launched by Binance Charity to feed students throughout several African nations.

As #VoiceYourLove is showcasing, blockchain technology and cryptoasset companies are not isolated entities. They are able to work with celebrities and ordinary human beings to facilitate charitable giving and awareness raising. Events such as this showcase the ability for mass adoption of cryptocurrency and the blockchain for beneficial purposes.

Do you think the #VoiceYourLove campaign will be successful in raising awareness to TRX and BTT? Let us know your thoughts in the comments below!