Trump delivers remarks before signing the Veterans Affairs Choice and Quality Employment Act at Trump's golf estate in Bedminster, New Jersey Thomson Reuters After declining to explicitly condemn white supremacists on Saturday, President Donald Trump's reelection campaign released its first television advertisement over the weekend, labeling Democrats and the media as "enemies."

"The president's enemies don't want him to succeed, but Americans are saying, 'Let President Trump do his job,'" the advertisement said.

Speaking on Saturday from his golf resort in Bedminster, New Jersey, the president criticized groups on "many sides" for violence that occurred at a planned rally in Charlottesville, Virginia by white supremacists that led to the death of a counter-protester.

Trump's comments sparked immediate backlash from both sides, as many congressional Republicans called on the president to issue a more forceful response denouncing white supremacy.

Sunday's advertisement also magnified the backlash to the president's statement, as critics pointed out that Trump's campaign was willing to name the president's "enemies" in the media, but refused to explicitly denounce neo-Nazis.

The new advertisement uses the same video clips, still images and font as one released earlier this year by America First Policies, a political group that is able to secretly raise and spend unlimited sums of money, though Trump's campaign and America First Policies are prohibited by law from coordinating with each other.

Trump's campaign did not respond to a request for comment about how much money it was spending on the ad, where it was running or why it decided to release it this weekend.

Trump continues to struggle with low approval numbers, and the television ad could be an attempt to bolster his support. His campaign has raised more than $12 million since the beginning of the year.

"This new campaign ad speaks directly to the American people and sets the record straight, reminding them that President Donald Trump will not stop fighting for them and will not allow anyone to stand in his way to deliver success for them,” campaign manager Michael Glassner said in a statement announcing the ad.

Trump filed for reelection the day he took office, an unusual move that has allowed him to begin campaigning long before the November 2020 election. Historically, incumbent presidents have waited two years, until after the midterm elections, to file formally.

(Reporting by Ginger Gibson; Editing by Lisa Von Ahn)