If you’re going to make a whiskey based on Dark Horse Comics’ Hellboy, you better bring the heat.

That’s what Dark Horse, XXX Distillery LLC and Prestige Imports LLC plan to do with today’s announcement of Hellboy Hell Water Cinnamon Whiskey, the first whiskey based on the heroic demon character. Appropriately proofed at 66.6, the drink is cinnamon-flavored, a nice nod to the crimson cantankerous hero, and, according to Dark Horse publisher Mike Richardson, “packs a punch worthy of [Hellboy].”

And the product isn’t just a neat novelty, as it has the taste worthy of Hellboy. According to Teddy Jones of XXX Distillery in Sevierville, Tennessee, “At XXX Distillery of Tennessee, we take great pains to ensure the quality and taste of our products are second to none. If you put Hellboy Hell Water Cinnamon Whiskey up against any other, there’s no comparison. It’s the finest cinnamon whiskey on the market, period.”

If you want to put some fire in your belly, you can place your order for Hellboy Hell Water Cinnamon Whiskey at http://www.hellboyhellwater.com.

From the official press release: