Mayhem: 𝐕𝐈𝐂𝐄

Its. Here. FINALLY.





I’m so so proud and excited to debut Mayhem’s first taste of VICE today. We’ve paired the old school “Miami Vice” colors with a fresh, modern, vaporware aesthetic, and bold pops of neon to embody the vibrant nightlife of Florida.



Mayhem fans know that we’ve been teasing these colors for ages and TRUST ME, no one wanted to see these colors debut for Mayhem on-stage more than us. It’s been over a year now of proposals, pitching, designing, and all around creative strategy around Mayhem’s VICE debut. Since near the end of S1 we’ve been working both internally and with Blizzard to bring these plans to life - and although this is the first official taste of VICE, I’m excited that it won’t be the last. This has personally been the longest running project of my esports career in creative work and I’m very pleased with how it has come together.



But of course, I have to give credit where it’s due..



Shouts out to @_tagni and @borjaworld for designing and collaborating with Dom and myself on the VICE jersey’s concept design. I might be very biased, but this is my favorite jersey design in OWL and that’s all thanks to them for reimagining our brand in such a fresh and appropriately Floridian way.



Shouts out also to @antwnPLS for bringing these colors alive in our headers and promotionals. Anthony - you deserve all the credit the community gives you. You bring our brand’s essence (in both color-ways) and best ideas to life and I’m so grateful for your continued hard work and exceptional design talents.



Shouts out to Mayhem Academy - our Contenders brand was our first creative foray in these colors and through our learned creative experiences with that brand - and even taking VICE notes from our partners @ the Miami Heat, I believe we’ve arrived at a great jersey + branding package that I rlly hope fans and Florida citizens can be proud of and feel represented by.



To the fans of Mayhem - we may be a far cry from the winningest team out there but that’s never been the focus of myself and the creative team. We’ll continue our efforts on the creative and content front to make sure we look damn good out there, win or lose and to give fans what they want, when we see those opportunities. The continued support of the fans that remain, really mean the most to myself, my team, and the players.



This one’s for the fans 🖤

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