UPDATE: A spokesperson for Xiaomi has released an official statement regarding the retail box inscription which has now generated lots of discussions both in China and even overseas. The statement hints that the inscription is actually one of the promotional requirements of its partner (Google) in the latest partnership agreement. The statement revealed that it is similar to the “Powered by Android” booth message and “Intel Inside” stickers that are stamped on Intel-powered laptops.

The reason why it appeared on Xiaomi’s smartphones first is that the Chinese company’s license recently expired and it had to renew the same with the partner which is no doubt Google. The Mi 10 Pro happened to be the first model to be released after the requirement went into effect, the statement hinted.

The original story continues……..

Rival smartphone OEMs have several ways of trolling each other, especially when promoting their smartphones. We’ve seen Huawei take on Samsung or Apple but in recent times Xiaomi seems to have upped its game in trolling rival smartphone OEMs.

The Chinese giant recently launched the Mi 10 and Mi 10 Pro model for the global market in Europe. While the models are already in the market, what many didn’t take note of is an inscription on the retail box of the Mi 10 Pro global version. The inscription just under the Mi 10 Pro branding reads, “with easy access to the Google apps you use most”. This is seen as a direct marketing strategy, taking a dig at Huawei whose smartphones which are very popular in Europe.

Of course, Huawei recently launched the P40 series which is a flagship model like the Mi 10 Pro. Sadly, the P40 series doesn’t come with Google services which would affect its market performance. Xiaomi is looking to improve on its growing popularity in Europe and it is no surprise the company will fight dirty in a bid to see that happen.

The Mi 10 Pro and Huawei P40 Pro seems to have similar starting prices of 999 Euros. So, both models are rivals in several aspects so, one can see where Xiaomi is looking at when drawing up the retail box campaign. In China, it doesn’t matter but in Europe, the presence of Google services will influence the sales of Xiaomi’s flagship.

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