10 Barrel Brewing Company is situated in one of the beer meccas of the American craft beer scene: the Pacific Northwest – truly a pristine place. Everything seems to be green, and wet.

The PNW is also a huge hop growing region. So much so that Washington state’s Yakima Valley accounts for close to 75% of all hop acreage in the United States. Dank!

Anyway, 10 Barrel is in Bend, Oregon a quaint little town also home to Deschutes and a handful of other microbreweries. They recently needed to update their brand and present a concise look for all of their brews to the consumer. Enter Portland based design firm The Beautiful Design a.k.a. Chad DeWilde. With a bold typeface and a nearly monochromatic color palette, 10 barrel now has great labels to pair with what seems to be great beer. Check out the groovy tap handles below.