Democrats in both chambers will gather in rural Virginia on Monday to unveil a new national messaging campaign aimed at easing the economic strain on working-class Americans — and propelling their party back to power in order to check an unpopular president in Donald Trump Donald John TrumpBubba Wallace to be driver of Michael Jordan, Denny Hamlin NASCAR team Graham: GOP will confirm Trump's Supreme Court nominee before the election Southwest Airlines, unions call for six-month extension of government aid MORE.

Behind Senate Minority Leader Charles Schumer Chuck SchumerJacobin editor: Primarying Schumer would force him to fight Trump's SCOTUS nominee CNN's Toobin: Democrats are 'wimps' who won't 'have the guts' to add Supreme Court seats Republican senator says plans to confirm justice before election 'completely consistent with the precedent' MORE (D-N.Y.) and House Minority Leader Nancy Pelosi (D-Calif.), the Democrats are hoping their latest messaging pitch will prove an effective contrast to the Republicans’ policy agenda and pull voters to their side in next year’s midterm elections.

Trump soared to power last year on a simple promise to “make America great again,” and the Democrats have pulled a page from that strategy with a no-frills slogan vowing to provide “a better deal” for a middle class that has struggled to keep pace with globalization and the march of technology. Like Trump’s campaign, the Democrats’ message suggests both that the status quo is failing working Americans and that the other party is to blame.

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In its first phase, released Monday morning, the Democrats’ campaign focuses on three broad areas: creating new jobs, lowering prescription drug costs and restraining the power of corporations. Notably absent from the agenda are the social issues — things like reproductive rights, immigration reform and gun control — that have, at times, defined the party.

Sunday evening. “What motivates us is that the costs of living keep rising, but families feel their incomes and wages aren’t keeping up,” Pelosi wrote in a Washington Post op-ed publishedevening.

“Special interests are given special treatment, while hard-working Americans are ignored.”

On the jobs front, the Democrats’ plan would give employers a tax credit for training new hires and incentivize businesses to team up with educators to build a 21st century workforce capable of competing on the global stage.

To lower drug costs, they want to empower the government to bar sharp increases in prescription prices while allowing Medicare to negotiate the prices they pay for drugs, which is barred by current law.

To rein in “abusive” corporations, they propose to restrict large mergers, strengthen the review process that monitors mergers post-consolidation and create a new “consumer competition advocate” designed to discourage market manipulation.

Additional proposals — including tax and trade reforms — will be unveiled later in the year.

The Democrats have been divided in recent years over the scope and focus of the party’s message — a divide exacerbated by their minority status and the extraordinary rise of Trump. Some maintain that party leaders have done too little to appeal to the conservative-leaning heartland voters who flocked to Trump.

Others contend the Democrats have been too timid in fighting for the party’s ideals. They’re pushing an aggressive liberal platform that highlights the issues of economic justice championed by Sen. Bernie Sanders Bernie SandersJacobin editor: Primarying Schumer would force him to fight Trump's SCOTUS nominee Trump campaign plays up Biden's skills ahead of Cleveland debate: 'He's actually quite good' Young voters backing Biden by 2:1 margin: poll MORE (I-Vt.), who energized liberals with his surprisingly successful run against Hillary Clinton Hillary Diane Rodham ClintonJoe Biden looks to expand election battleground into Trump country Biden leads Trump by 12 points among Catholic voters: poll The Hill's Campaign Report: Biden goes on offense MORE in the Democratic presidential primary.

In a nod to the latter camp, the Democrats announcing the agenda on Monday will be joined by Sen. Elizabeth Warren Elizabeth WarrenJudd Gregg: The Kamala threat — the Californiaization of America GOP set to release controversial Biden report Biden's fiscal program: What is the likely market impact? MORE (D-Mass.), another liberal hero who like Sanders has built a national following for her no-apologies fight against Wall Street and income inequality.

The other Democrats slated to the attend Monday’s event include Sens. Mark Warner Mark Robert WarnerIntelligence chief says Congress will get some in-person election security briefings Overnight Defense: Trump hosts Israel, UAE, Bahrain for historic signing l Air Force reveals it secretly built and flew new fighter jet l Coronavirus creates delay in Pentagon research for alternative to 'forever chemicals' House approves bill to secure internet-connected federal devices against cyber threats MORE (Va.), Chris Van Hollen (Md.) and Amy Klobuchar Amy KlobucharBattle lines drawn on precedent in Supreme Court fight Sunday shows - Ruth Bader Ginsburg's death dominates Klobuchar: GOP can't use 'raw political power right in middle of an election' MORE (Minn.) and Reps. Ben Ray Luján (N.M.), Cheri Bustos Cheryl (Cheri) Lea BustosThe Hill's Campaign Report: Biden asks if public can trust vaccine from Trump ahead of Election Day | Oklahoma health officials raised red flags before Trump rally DCCC dropping million on voter education program Clark rolls out endorsements in assistant Speaker race MORE (Ill.), Hakeem Jeffries (N.Y.) and David Cicilline (R.I.).

The venue — a town park in rural Berryville, Va., roughly 60 miles northwest of Washington — is no accident. The region has long been controlled by the Republicans, but Clinton won the district last year by a 10-point margin and GOP Rep. Barbara Comstock, whose district includes Berryville, is near the top of the Democrats’ target list in 2018.