Zurich-based DAIMANI has entered an agreement with ESL to provide premium hospitality packages at two events in 2020.

ESL One Birmingham and ESL Cologne will both have ‘Premium Packages’ available for purchase on DAIMANI’s global selling-platform.

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The ESL ‘Premium Packages’ for the two events – which start at just €100 (£83.90) per package – will be marketed and available for purchase on DAIMANI for the first time alongside marquee sporting brands like Wimbledon, the Tour de France, the DFB Cup Final, and Royal Ascot.

The packages include access to the best seats at both events, food and drink, event “goodie bags,” and access to autograph sessions.

Max Mueller, CEO of DAIMANI, discussed the partnership: “We have said all along that there is more potential upside in esports than traditional events and we are delighted to be able to help ESL achieve that global support through our unique marketplace selling-process.”

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ESL One Birmingham will return to the Arena Birmingham on May 29th-31st, whereas ESL One Cologne will take to the LANXESS Arena on July 10-12th.

Mueller also spoke on the chances of DAIMANI working with other event organisers in the future: “All I can say at this stage is that we are in contact with several rightsholders, the conversations are positive, and we will surely be offering more and different esports events very soon.”

DAIMANI is a digital selling-platform for official VIP hospitality that operates in seven languages including; French, German, Russian, Arabic and Chinese, with offices in; Paris, Hamburg, London, Amsterdam, Moscow, Cape Town, Hong Kong and São Paulo. Find out more information here.

Esports Insider says: Hospitality at esports events hasn’t yet taken off. We certainly have not seen packages commonly seen in other sports such as Football, Tennis and Formula 1. Though this could be a step in the right direction and we may start seeing more special packages and experiences for keen fans at more events.

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