NEW DELHI: Modi government 's popularity may be growing as it completes two years in power, if one goes by the increasing reader response to the nearly 94-crore emails sent by the Centre to citizens speaking about its performance and campaigns.As per details with ET, an e-mailer was sent in March to nearly 46,000 people, thanking them for participation in the mega ‘ Make in India ’ week in Mumbai which saw nearly 96% of recipients reading the mail, making it one of the most successful among the 217 e-mail campaigns done by the Centre so far. In fact, the top five campaigns in terms of readership have all been in the last six months with the readership numbers going up progressively. As many as 76.14 lakh emails were sent out by the Centre, asking citizens to follow the PM’s trip to Malaysia and Singapore last November that saw 12% readership but a highest-ever number of 92,000 readers for any campaign clicked on the URL to follow the campaign.The readership figure increased to 15% with almost 80,000 URL clicks for the 79 lakh emails sent as part of a Digital India Newsletter this January, 32% for the Good Governance Day e-mails sent last December and 32% again for mails sent with link to the Railway Budget in February.“The private industry sees an average of 1-2% readership rate for their promotional e-mails. In comparison, the Modi government emails — nearly 93.71 crore at last count – have had a 5.3% readership rate at over five crore read emails. Further, over 80 lakh URLs clicks have been recorded and 30,000 such e-mails were forwarded. It is a good record showing people’s interest in Modi government’s performance,” a senior government official told ET.