Overview:

Nintendo has many globally popular franchises. One of them, Animal Crossing, is now 12 years old. Like many other Nintendo franchises, the latest Nintendo 3DS iteration has been played both by people who enjoyed the original game as well as their children! Animal Crossing: New Leaf uses network communication to build upon the first Nintendo 64 game's mission of "encouraging communication among different players." Mr. Katsuya Eguchi and Ms. Aya Kyogoku, the respective producer and director of Animal Crossing: New Leaf, will discuss the different approaches they tried to develop ideas that would take advantage of the environment surrounding players so that the franchise would always provide both old and new consumers with something fresh and appealing, while keeping the franchise true to its original uniqueness.