If a hit song fails to win a Grammy, it could always win an American Music Award. Or an MTV Video Music Award. Or a People’s Choice Award. Or a Billboard Music Award. And if it’s a country track, there’s always the Country Music Association Awards and the Academy of Country Music Awards.

Now it has a shot in yet another big televised contest: the iHeartRadio Music Awards, to be broadcast live by NBC on May 1.

Presented by the radio giant Clear Channel, the iHeartRadio awards are the latest example of media companies’ rush to put on splashy awards shows, most of which draw strong ratings and yield waves of social media chatter.

For Clear Channel, the awards — announced Wednesday, after weeks of gossip in the music industry — also represent the expansion of iHeartRadio itself.