Comedian Sacha Baron Cohen’s newest anti-American show debuted to paltry ratings on Showtime this week; raising serious questions over whether viewers are interested in the GOP-bashing material.

According to Fox News, ‘Who is America?’ debuted to just 315,000 viewers among the key demographic age of 18-49; a total catastrophe for Showtime who have been embroiled in controversy regarding Cohen’s content.

“While the network is banking on digital viewers to lift these totals, the low turnout is likely disappointing for the ‘Borat’ actor, who pranked a variety of political figures including Bernie Sanders, Roy Moore, Joe Arpaio and Trent Lott for his show. Cohen and Showtime kept a tight lip on details of the series — the comedian disguised himself to pull off his elaborate prank interviews – but the lack of promotion may be a root cause of the disappointing viewership figures,” writes Fox.

Cohen found himself in hot water this week after it was revealed he impersonated a disabled American veteran to land an interview with former Governor of Alaska Sarah Palin.

Palin slammed the comedian for the shameless impersonation, calling on Showtime to donate the profits from that episode towards a Veteran charity of their choosing.

Read the full story at Fox News.