And it's not as if the M1 doesn't have a couple of tricks up its sleeve. You can effectively shoot 50-megapixel photos, and record 4K video at 30 frames per second. There's also a 3-inch, 720 x 480 touchscreen to give you "phone-like" control, while Bluetooth and WiFi will help you share your photographic output with your smartphone.

The camera will sell through China's JD.com on September 23rd. There's no mention of an international release, although it won't be surprising if online retailers are willing to import it. Just don't expect to get quite as big a bargain by the time it reaches your door.

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