eBay UK has announced that it’s launching its own dedicated video games store. This venture will be branded The Entertainment Shop, and will be a ‘curated on-site destination’ for new and pre-owned games. It’ll also sell music, movies and books. Just like HMV does.

Rob Hattrell, eBay UK’s vice president, said, 'We want to be THE destination for physical media in the UK driven by best value, unrivalled inventory and competitive seller fees’. The online marketplace is making a big push for a portion of the market, which is primarily controlled by Amazon. Retailers such as musicMagpie, ShopTo and Entertainment Alliance will use the The Entertainment Shop to sell their products.

As part of this new venture, eBay’s encouraging booksellers, publishers and video games outlets to list more new releases for sale as third party retailers. This venture is in response to a growing interest from customers in finding bargains. In return for their participation, eBay’s willing to offer suppliers lower listing fees, as well as ‘prime marketing and advertising opportunities to support a weekly cycle of new releases’, the company has said.

This move is being made in response to a rise in marketplace activities within the gaming sector. GAME has recently launched its own marketplace, and companies like Amazon and Rakuten also do something similar, albeit in an online-only format.