A popular Italian eatery in Hellertown is celebrating its 30th anniversary in a unique way.

Credit: Josh Popichak

DiMaio’s Family Ristorante & Pizzeria in the Shoppes at Hellertown on Main Street will host a commemorative ribbon-cutting ceremony sponsored by the Hellertown-Lower Saucon Chamber of Commerce and featuring light appetizers on Wednesday, Aug. 19 at 5:30 p.m.

The restaurant will also celebrate its milestone achievement by offering its customers a 30 percent discount on dine-in and take-out checks all day Wednesday (coupons and gift certificates cannot be used in conjunction with the promotion, which is not valid on gift certificate purchases).

Co-owner Anna DiMaio said she expects it to be a busy day, as many loyal customers come out to congratulate her family on their success and take advantage of the deal.

When asked about the secret to the business’s longevity, she said “it’s always been like a family, and it’s always been consistent.”

DiMaio’s began as a pizza shop in 1985 in the same location it still occupies.

In 2001, the BYOB restaurant doubled in size when it expanded into an adjacent storefront.

Seating–both indoor and outdoor–was added, and the menu was expanded.

Besides their pizza, DiMaio said one of the most popular items on the menu is their Chicken Francaise, which features chicken breast in a lemon, butter and white wine sauce served with a side of spaghetti.

DiMaio’s is also well-known for their signature Creamy Clam Sauce and for making their own fresh bread.

Some of the staff have worked for the business for decades, including the original “pizza man” who only recently retired after 29 years spent working at the oven.

A true family business, DiMaio’s is still run by the family that founded it, including Anna, her two sisters, and her mother, who originally hail from New Jersey.

Brother Tony DiMaio left the business a number of years ago to found his own successful Italian eatery in Macungie, GIO Italian Grill.

More information about DiMaio’s–including their menu–can be found on their website and Facebook page.