It may have been pulled from the shelves a decade ago but the Australian chocolate brand for kids Yowie is being remoulded and relaunched into the United States.

The Yowie characters were created by best-selling authors Bryce Courtenay and Geoff Pike in the early 1990s.

Launched as a chocolate encased toy by Cadbury in 1995, Yowie sold 65 million units in Australia in its first year alone, before making the leap into the Asia-Pacific.

Yowie Group chairman Wayne Loxton says it was a smash hit and "one of Cadbury's most successful brands ever launched in the history of the company".

Yowie chocolates outsold their biggest competitor, Kinder Surprise, "taking 30 per cent of the $80 million children's confectionery market", Foster Stockbroking's Haris Khaliqi says.

But when Cadbury wanted the rights to sell the chocolates worldwide, it sparked a dispute with creator Courtenay and Pike.

Unable to come to an agreement, Cadbury removed the brand from shelves in the mid 2000s.

Now, after a seven-year fight a new company, Yowie Group Ltd, has secured the rights to the chocolates.

Yowie aims for US market to fill surprising Kinder gap

The ASX-listed company has the biggest confectionary market in the world - the United States - in its sights.

Kinder Surprise, made by Italian company Ferrero, is locked out of the lucrative US markets as authorities have deemed its small toy a choking hazard.

Yowie has the only patent given by the US Food and Drug Administration for a chocolate-encased toy. ( Yowie Group Ltd )

Yowie though, has received the only patent given by the US Food and Drug Administration for a chocolate-encased toy.

"If distributing with the right retailers - it could get to the stage where there is potential to build a brand around it as well with ancillary products, merchandise and licensing," Mr Khaliqi said.

Mr Loxton says Yowie is enjoying early success as it has secured a manufacturing contract and is on trial in hundreds of stores.

"The sales data we've seen to date has been extraordinary. To the point where there are YouTube videos about Yowie," he said.

Success could sweeten a takeover bid with a possible surprise coming from Kinder.

Mr Loxton says he is open to any deal that improves value for shareholders.

But with the patent for Yowie's expiring in 2019, Kinder's strong brand awareness and deep marketing pockets could cause a melt-down for Yowie.

"No doubt after that time competitors will enter the market, it's just a case of how engrained and how well established the Yowie brand is by that time," Mr Khaliqi said.

In good news for chocolate lovers Yowie's creators aim to be global by 2019 and the Australian native plans to return to the local market.