Facebook has changed the way that we interact with each other. It is so popular and embedded into our lifestyles that many people are online 24 hours of the day. Though it started off as a way to communicate with people, it is now much more than that and has become a platform where people find everything that they are looking for including people, reviews, information, news and even work. Therefore, for a digital marketer, Facebook is a huge opportunity to actually find people who are actively looking for exactly what their brand has to offer.

Marketing on Facebook has evolved to accommodate ads that can be tracked for performance. Facebook ads can be created with ease using the Business Manager feature. Here are the steps that you need to follow.

Set up Business Manager-

If you don’t already have a Facebook page, create one to get started. You need to have a separate page for your business apart from your personal Facebook profile. Once this is done, you can create an account on Business Manager and run ads for your page.

The steps for this are:

Enter the Business Manager home page and click on Create Account

Log-in using the e-mail id and password of your Facebook page

Give your business e-mail and business name details to finish setting up the account

Add your Business Page to Business Manager-

Once you have set up your account on Business Manager, you have to add your business page to it. The steps for this are:

Go to Business Manager home page and click on Add Page

As you go to the following window, click on Add Page under ‘Add a Page of your own’

Select your Facebook Page and click on Add Page

Next, click on Add Account and choose either ‘Add an existing account’ if you already have an account or ‘Create a new ad account’

Click on Create Ad Account to finish the process

Install Facebook Pixel

Using Facebook Pixel is optional when you are advertising on Facebook. However, this analytics tool offers so many benefits that it doesn’t make sense to skip this part. Facebook Pixel is a code that will track your audience and allow you to target specific sets of people. You can also identify people who have seen your ads and thus target them for the second stage of marketing as well. To set up Facebook Pixel, the steps to follow are:

Open the Business Manager and click on the menu icon

In the Measures & Report column, select Pixels option

On the following screen that appears, click on ‘Create a Pixel’

Go through the terms and click Create

The ‘Install you Pixel code’ dialog box appears. Select your method of installing the Pixel code from the options of ‘Tag Manager, ‘Manually’ or ‘E-mailing the code to a developer’

If you have opted for ‘Manually’, then copy the code and place it in the Head tag of your webpage

Click on the ‘Send Traffic Test’ button to check if the code is installed properly. If the status doesn’t change then you need to troubleshoot and try again

If your Facebook Pixel code is working, click on ‘Continue’

Finally, set up events that you want to tack on the web page

Set your target audience

You can manage groups of your audience so that you can target the right set of people easily. The steps for this are:

Open the Menu on Business Manager, select the option of ‘Audience’

You have to choose from the options of ‘Custom Audience’, ‘Lookalike Audience’ and ‘Saved Audience’. Go through the details of the options and choose what is relevant to you

If you are creating a ‘Saved Audience’ then there will be choices to select your audience based on your geographic location, certain interests, activities and other such specifications

Once you have finished choosing and setting up the option, click on ‘Create Audience’

Create the Facebook Ad

Now to create the actual Facebook Ad, you will have to follow the steps below.