Ans. Only organic search is a primary source of traffic. You can get lots of paid traffic but as long as you pay for it. If your website is well optimized, you get Rank in search engine and gain organic traffic. Search Engine Optimization, this is a term that has been circling the internet for a few years now for being a new age and effective marketing technique. It is still unknown to most. Search Engine Optimization is the practice of improving the rankings of your website in search engines - Google, Bing and so on. It is one of the most effective digital marketing techniques which can help in increasing your sales. This can be attributed to the fact that consumers empowered by the internet depend upon rankings before making a purchase. Most organizations face trouble when it comes to the execution of good SEO because of the lack of expertise. When it comes to SEO, leave it to the SEO experts ans wait for the result after Search Engine Optimisation.