Starbucks (SBUX) CEO Howard Schultz sent out a company-wide letter following President Donald Trump’s decision to sign an executive order that bans citizens of seven majority Muslim countries from entering the United States.

Schultz’s letter detailed plans to hire 10,000 refugees in the countries where the coffee chain operates. This was met with some backlash on social media, with some users calling for a boycott of Starbucks.

The executive order, signed on Friday, temporarily halts citizens from Iran, Iraq, Libya, Somalia, Sudan, Syria, and Yemen from entering the US.

“We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question,” Schultz wrote.

Reuters/ David Ryder More

He continued: “These uncertain times call for different measures and communication tools than we have used in the past. Kevin and I are going to accelerate our commitment to communicating with you more frequently, including leveraging new technology platforms moving forward. I am hearing the alarm you all are sounding that the civility and human rights we have all taken for granted for so long are under attack, and want to use a faster, more immediate form of communication to engage with you on matters that concern us all as partners.”

A number of CEOs, including Facebook’s Mark Zuckerberg, have knocked Trump’s decision to sign the orders.

Schultz’s letter went on to detail some of the actions the company is taking, including plans to hire 10,000 refugees.

“We have a long history of hiring young people looking for opportunities and a pathway to a new life around the world. This is why we are doubling down on this commitment by working with our equity market employees as well as joint venture and licensed market partners in a concerted effort to welcome and seek opportunities for those fleeing war, violence, persecution and discrimination,” Schultz wrote.

He continued: “There are more than 65 million citizens of the world recognized as refugees by the United Nations, and we are developing plans to hire 10,000 of them over five years in the 75 countries around the world where Starbucks does business. And we will start this effort here in the U.S. by making the initial focus of our hiring efforts on those individuals who have served with U.S. troops as interpreters and support personnel in the various countries where our military has asked for such support.”

Afterward, the hashtag #BoycottStarbucks started trending on Twitter.

Instead of hiring 10,000 AMERICAN VETERANS, #Starbucks has decided to hire 10,000 ‘refugees’. Calling on all Americans to #BoycottStarbucks! — The Trump Train (@The_Trump_Train) January 30, 2017

1000s of homeless veterans are starving right now on the streets – yet @Starbucks wants to hire refugees to troll @POTUS?#BoycottStarbucks pic.twitter.com/XnVPXrxWWQ — Raven (@KazeSkyz) January 30, 2017

Starbucks already has a program in place dedicated to hiring military veterans.

Anyone who loves freedom & buy’s #BoycottStarbucks is not patriot

They’re radical liberal corporation trying to shove their opinions throat pic.twitter.com/Qpsd3JtOFf — #ThankYouTrump (@MAGAUSA1) January 30, 2017









Others on social media used the hashtag to show their support for the company.

Thank you, @Starbucks CEO for committing to hire 10,000 refugees. To all those tweeting #boycottstarbucks, thanks for the shorter line. — nikita (@nikitakhara) January 30, 2017





Thanks, @Starbucks, for supporting refugees-& humoring me when I said my name was “The Resistance” #BoycottStarbucks pic.twitter.com/2S0w1DaXtD — Candy Kirby (@candykirby) January 30, 2017





In addition, Schultz also wrote about Starbucks’ operations in Mexico. Social media users in Mexico had called for boycotts of US companies, including Starbucks.

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