BROOKFIELD/GLENDALE -- Blaze Fast-Fire’d Pizza, the fast-casual pizza concept known for its chef-driven menu and casually hip restaurants, is celebrating Pi Day on Monday, March 14th by inviting guests to build their own artisanal pizzas for just $3.14 each at any Blaze Pizza location.



Originally imagined as an unconventional “pop-up” event three years ago, Blaze’s Pi Day celebration has become a fan favorite and annual tradition for the company.



Last year on March 14th, Blaze’s restaurants served over 75,000 pizzas for $3.14 each. This year, they expect to serve twice that number of their celebrated pizza “pis."



There is a Blaze Fast-Fire'd Pizza at Bluemound and Calhoun in Brookfield, and in the Bayshore Town Center in Glendale.



The company will also use Pi Day to officially launch its new Snapchat channel, with a “Be There Or Be Square” flash promo as part of its March 14th Snapchat story (user name: @blazepizza). Blaze’s Snapchat channel will feature peeks behind the scenes at restaurant openings, pop up “pizza party” events and occasional takeovers by guest Snappers.



“Pi Day is an unconventional sort of holiday. For us, it’s all about encouraging folks to think outside the box,” said Jim Mizes, president and COO. “At Blaze, our guests find that they can have it all – pizzas with house-made dough and carefully sourced ingredients, crazy fast speed, and affordable value. Plus, with our recent move to nitrite-free meats and all-natural olives, our journey to clean food is now almost complete. We’re changing the game in this industry, and we think that’s a great reason for a giant pizza party.”



Since its first restaurant debuted in 2012, Blaze has quickly become one of the nation’s hottest restaurant concepts, with fans lining up each day for the custom-built pizzas, freshly made salads, house-made lemonades and s’more pies. Each restaurant features an interactive open-kitchen format that allows guests to customize one of the menu’s signature pizzas or create their own, choosing from a wide selection of fresh, artisanal ingredients– all for about $8.



The generously-sized personal pizzas are then sent to a blazing hot open-flame oven – the centerpiece of the restaurant – where dedicated pizzasmiths ensure that the thin-crust pies are fast-fire’d and ready to eat in just 180 seconds.



Restaurants make their own dough from scratch using a recipe developed by critically-acclaimed Executive Chef Bradford Kent (the “Pizza Whisperer”), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust.



For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese.