Imagine you’re a cookie mogul. You figured out a way to make lots of money by giving away delicious cookies for free, and in less than a decade, you created a global cookie behemoth.

But recently your cookie kingdom has begun to crumble. Scientists are worried that people are eating so many of your cookies that they’re making themselves sick — yet they keep eating more, because who can say no to free cookies? There are concerns that your cookies are crowding out the market for normal food; after your success, fruit and vegetable companies have pivoted to free cookies, and now much of the global food supply is just cookies. Rising cookie addiction might even have helped a foreign government influence your country’s election.

So you decide to do something. You convene your best bakers, and you tell them, look, from now on, we don’t just care about how many free cookies we can shove into people’s gullets. We want to take a holistic look at the overall cookie experience. We want people to eat some cookies, sure, but we don’t want them to eat too many, so we will have to make our free cookies less addictive and more “meaningful.” Let’s maybe put carrots and kale and broccoli in the cookies.

What sort of cookie company wants people to eat fewer cookies?

One named Facebook, apparently.

On Thursday, Mark Zuckerberg announced that as part of his effort to turn the social network into a force for good, the company would make a significant change to its News Feed. The feed — the list of status updates the app displays on its primary screen — will prioritize posts that elicit what Facebook calls “meaningful” interactions with friends and family, and will downgrade things like links to articles and videos, which it says encourages you to passively scroll through the News Feed.