I thought long and hard about how to make this vital story interesting. And the solution came: follow the technique of modern politicians. I.e. pick a segment of society and make everything their fault. So:

Youngsters: don’t they listen to a pile of shite? Justin Bieber with 5 billion YouTube views! Ed Sheeran? I mean ………Ed Sheeran!

And you know what? Their music spreads like a bland, drummer free virus. Allow me to explain how.

You see, you, my cherished and much loved listeners, you buy CDs and LPs which enables us purveyors of guitar rock to make records and play live.

But youngsters, those acne ridden, cloth eared wearers of exercise clothing in inappropriate places, when they drag themselves away from their intelligence sapping phone games, youngsters listen to Spotify. And when they listen to Spotify, they “follow” the soppy, sound the same as everyone else pillocks they like. And Spotify, just like every other form of digital media, has algorithms which think, “oh look, there’s a fuckwit getting a load of followers. I’m going to put that prick in a whole variety of playlists I present to other listeners so they can hear that Nike wearing twerp in unstylish footwear, with his hat on the wrong way round, as well”.

And so it spreads, as a virtual bacteria throughout the inter web, with a whole new generation descending into an abyss of bubonic Ariana Grande black death.

So how can you, the heros and heroines of this story, come to our rescue and put an end to this misery?

Well for a start, if you do not already have one, you can open a Spotify account. It’s free, and it doesn’t mean you must never buy a CD or LP again. You don’t even need to listen to it.

If you don’t already have one, please follow the link to do so: https://www.spotify.com/uk/select-your-country/

Once you have your Spotify account you click on the Spotify logo at the top right of the box below. This takes you to our page where you hit the “Follow” button.

If all of you do this and follow us on Spotify, there is an infinitely greater chance that, when our new album comes out, it will appear in more Spotify playlists at the expense of pillocks like Coldplay. Having heard this impending work of genius, more people will add it to their playlists and follow us. And so the robots at Spotify will think: “look at those handsome, talented Big Heads. No wonder so many people are falling in love with them. I am going to help this love spread”.

Et voila: digital penicillin!

You could, if you were so inclined, also pursue this policy with other commendable musicians. The more the merrier in the fight against those brain dead, teenage soap dodgers with their tattooed eyebrows, inflicting Little Mix on us in shopping malls with no thought for our sanity.

Come on! Collectively we can reclaim the airwaves a la Joey Ramone. Or it’s modern equivalent at least. Your generation needs you. Let’s make something or other great again!

Postscript 18 Jan 2020

I posted the above in mid Jan and shared it on Facebook and Twitter. 200 people read it. I think most chuckled and we gained a few Spotify followers. I also posted it on the US site Reddit. 4 people from Reddit read the blog which received the 4 following comments there:

So, out of 4 people who read it at least 3 hated it. My sense of humour is either too British or old or I just know nothing about promotion! Probably the latter 😂 😂 😂