On Tuesday, the hosts of CBS This Morning warned viewers that common words and phrases with no racial context whatsoever were now somehow examples of “racism” in everyday life. It was all part of a segment designed to promote a “new book teaching kids the roots of racism.”

“Many headlines referred to the stock market plunge yesterday as ‘Black Monday,’ and that is just one of the subtle and not-so-subtle ways that racism has been braided into our everyday culture,” co-host Tony Dokoupil lectured at the top of the 8:30 a.m. ET half hour segment. He then touted a new children’s version of the book, Stamped From the Beginning: The Definitive History of Racist Ideas in America, by CBS News contributor Ibram X. Kendi and co-author Jason Reynolds.

The headline on screen proclaimed: “Reconsidering History; Kendi & Reynolds on New Book Teaching Kids the Roots of Racism.”

Early in the discussion, fill-in co-host Michelle Miller fretted to Kendi about “lies” supposedly being taught to students in American history classes:

And speaking of the book, so many misconceptions and truly lies throughout the history of what children are taught about their history. I hate to put it that directly, but, you know, when you go back and you look at people like a Thomas Jefferson, George Washington, these founding fathers who were so revered, how do you re-teach that?

Later in the exchange, co-host Anthony Mason returned to the dictionary to list terms newly-deemed to be racist: “Tony made reference to it in introducing you, even terms like ‘Black Monday,’ ‘Black Sheep,’ can be freighted with a negative connotation that sometimes we don’t even realize.” Miller agreed: “Baked into the vocabulary.”

A graphic appeared on screen warning of which words and phrases to avoid: “Words With Negative Connotations: Black Monday, Black Sheep, Blackballing, Blackmail, Blacklisting.”

Kendi lamented: “Yeah, and I don’t think we even realize when you have a skin color and regular color and we’re connoting both in a negative fashion. There are relationships between the two and I think we have to break not only the relationship, but those negative connotations.”

Last year, Kendi appeared on the morning show and compared American race relations to cancer: “I had metastatic cancer, and I would argue we have metastatic racism in this country, there’s typically a local treatment in which you go in and surgically remove the tumors, which is essentially like going in to remove the racist policies...”

Perhaps rhetoric like that and shaming people into no longer using completely non-racial words is not the best way to address actual discrimination.

Here are excerpts of the lengthy March 10 segment: