SXSW Interactive 2015

HOW THE DATA ERA WILL BUILD HIGH PERFORMING HUMANS

54 Million Americans belong to a gym and 35 Million Americans own a fitness tracking device. The fusion of technology, health and personalization has become the holy grail of digital innovation. But given the unique physical, mental and motivational makeup of every individual, how can we really use data to improve the modern fitness experience and ultimately deliver a higher performing human?

Sarah Robb O'Hagan, President of Equinox, will moderate a conversation addressing the toughest questions: How will the industry simplify the vast fitness and health data streams that consumers will have access to? What does all that data really do without the insights and coaching that enable the user to change their behavior and improve their results? How will trainers and instructors incorporate data into their programs and help consumers improve their results through predictive analytics?

The future of personal performance starts now.