GETTY • MICROSOFT Your data is the 'life-blood' of Windows 10 Creators Update

Windows 10 Creators Update is slowly rolling out to users across the globe. The blockbuster update includes a number of headline features, including a ground-up redesign for the Paint app and a new performance-focused Game Mode. Windows 10 Creators Update also focuses on transparency around its data collection policies. Every Windows 10 user – whether they're upgrading a previous version of Windows 10, or installing one for the first time – will be given the chance to review the privacy settings. Microsoft has included toggles for each of its major diagnostic data collection categories. The Redmond-based company also provides a short description of the purpose of the setting, explaining how the data set is used and how it will benefit the user.

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For example, when requesting access to your Location data, Microsoft points out that sharing this will be necessary to "get location-based experiences like local weather and directions to your favourite places. "Let Windows & apps request your location, and send Microsoft location data to help improve location services." This simple panel can be accessed from the Windows Settings menu at any time – allowing users to change their mind about data collection. Windows 10 Creators Update allows PC owners to delete Cortana voice data for the first time. Marisa Rogers, Head of Windows and Devices Group Privacy Office, said: "We are committed to helping ensure you have access to even more information and can review and delete data we collect via the Microsoft privacy dashboard. "This month, we will bring voice data to this dashboard, so you can review the data we have which improves Cortana’s ability to naturally respond to your requests as your personal digital assistant."

MICROSOFT Microsoft now includes granular controls for privacy within the set-up for Windows 10

Microsoft clearly hopes this increased transparency around exactly what data it is collecting on its users – and how their anonymised data will be used – will encourage users to continue to share. Speaking with Express.co.uk, Windows and Devices Group Privacy Officer Marisa Rogers said that this data was "the life-blood" for future operating system updates. "Windows is a service – and the way that that service works is very much based on user feedback," she told us. "That feedback comes in both through the verbatims that we collect, as well as the learnings that we do through the diagnostics. (sic) "And so, in order to really understand all of the ecosystem of devices running Windows 10, that diagnostic data really is the life-blood for us to understand what's working and what's not working in that ecosystem, so that we can address problems early before they really cause disruption to the user experience."

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