IN THE BEGINNING ...

When trying to pinpoint the provenance of the wedge stamp craze, it's best to start with Carly Rae Jepsen's song "Call Me Maybe." In 2012, Dill and Fowler were kicking around their favorite songs and movies when the idea came up to add the name of Jepsen's popular tune to Fowler's lob wedge.

The "Call Me Maybe" wedge was born and a TOUR trend commenced.

From that point on, Dill made it his personal goal to spend more time creating custom-stamped wedges. These days he admits he's constantly thinking about the next creation when he's not on the course, snapping photos of designs that strike his fancy in airports, and sketching when he's at home.

"After the 'Call Me Maybe' wedge it was like, 'OK, I know I can make a wedge, but what can I do to step it up and take it to the next level?" Dill says. "Even though I might not have a lot of time to do it outside of the normal work that I do each week, it's always running through my head."

Before Fowler's wedge took the TOUR by storm, wedge stamping had a more practical purpose. Tour representatives would stamp the exact loft or date the wedge was created on the head so player and builder knew when it was time for fresh grooves.

There was also the more common practice of adding initials, giving the wedge a custom touch that for years was found mostly on TOUR. Simply put, the stamping options a decade ago were limited to a few basic ideas.

Practicality will always have a place on TOUR, but in recent years, players have shifted away from the bland to more humorous expressions, like Andrew "Beef" Johnston's "meat wedge" that's covered with names of different cuts of meat, and the "cactus wedge" that was made for Victor Dubuisson to commemorate his incredible recovery shots from the desert during the 2014 World Golf Championships-Dell Match Play.

There's also the wedge Dill made for John Peterson when his went "missing" in the water that had "In case of a water landing this wedge is equipped with a flotation device" stamped on it.

While humor abounds, others prefer to keep the designs to themselves, with some adding the names of their children or the latitude and longitude coordinates of life-changing moments (weddings, births, etc.) to the head.

When Jesper Parnevik wiped out on a Segway last fall, Cobra-Puma Tour representative Ben Schomin knew exactly what was going on the Swede's next wedge: Segway Assassin.

"He was smiling -- but not smiling when I gave it to him," Schomin says with a chuckle.

Working with Parnevik, Rickie Fowler and Bryson DeChambeau has allowed Schomin to push the creativity limits.

Granted free reign to stamp whatever he wants, Schomin has churned out wedges for Fowler with the outline of the state of Oklahoma — a show of support for his alma mater Oklahoma State University — handlebar mustaches, and a Heinz ketchup bottle with "57" stamped in the middle to represent actual wedge loft.

For DeChambeau, he's played to his love of science with wedges that include the equation for work.

"You want these guys to get a laugh out of it, so I always try and bring my A-game," says Schomin. "This is a job for them but I feel like it's my job to bring some fun to the wedges. It's really the only club in the bag that you can customize."

Schomin and Dill aren't sure of the exact numbers, but they both know a large number of players they work with on TOUR have some sort of stamping on their wedges. Now more than ever before, players are embracing the chance to reveal a lighter side or personal design.

"I'm just amazed how it's taken off," Schomin says. "I'm not the only out here stamping wedges at this point, which is fun. I really enjoy seeing how creative everyone gets with the process."