Rangers fans invading Prudential Center for a Devils-Rangers game isn't anything new, but for the Eastern Conference Finals, the Devils actually publicly recognized it with their "No Blue" marketing campaign. That campaign has since been scratched, with no explanation from the Devils as of now, but the team did receive some attention around the web -- both positive and negative.

Deadspin said the campaign was "doomed to fail".

Yahoo's Puck Daddy blog wrote: "As motivated as Devils fans might be to protect home ice, Rangers fans will be even more driven to buy tickets now. But since this is effectively just a really clever ad campaign designed to draw attention to the Devils, I'd say it's already a success."

This isn't the first time a professional sports team has publicly campaigned to keep opposing fans away from the stadium. The Washington Nationals recently marketed an entire series against Philadelphia all around "Take Back The Park" from Phillies fans and going as far as to re-name the stadium "Natitude Park."

NJ.com Devils fan blogger Kristin Tullo asks whether social media is fueling the Devils-Rangers rivalry, and she may have a point.

The Devils first made public the NoBlue slogan with a hash tag on Twitter after the Rangers beat the Capitals in Game 7 setting up the Eastern Conference Finals showdown:

The #ECF are set. Game 1 is at MSG on Mon. The games at @PruCenter are soldout but there are many tix on StubHub #DevilsAmry be here #NoBlue — New Jersey Devils (@NJDevils) May 13, 2012

Some Devils fans embraced it:

Pumped for game 2 for the Devils and Rangers tonight. I'm also loving the #noblue campaign to keep the Rags fans out of the Rock. Go Devs! — Craig Snyder 🎙🏒 (@craigbsnyder) May 16, 2012

While Rangers fans mocked it and used it to take shots at the Devils' attendance:

@thenyrangers should just buy all the tickets on stubhub and give them out to #NYR season ticket holders to destroy the #noblue dream — Ken Bergreen (@KBerg411) May 16, 2012

Other Rangers fans, however, used the #NoBlue campaign to start one of their own: #TakeOverTheRock

@Garts2point2. Without any Rangers fans there for games 3 and 4, they will be lucky to get 9000 people in the place. #TakeOverTheRock — Sal Angilletta (@BrooklynBoy1023) May 15, 2012

Not that anyone needs to be convinced not to cross the hudson to a less then mediocre city, but really #NoBlue. Now we #TakeoverTheRock. — Ash (@ashslats) May 15, 2012



Is trying to limit Rangers fans a good move for the Devils? Drop down to the comments section to give us your thoughts.