Through continuous innovation, Sony is dedicated to providing creators with the knowledge, inspiration, and state-of-the-art imaging tech to help make their vision become reality. As we recognize #WorldPhotographyDay, we celebrate those creators and remind you that the world is waiting for your perspective. Be Alpha.

“Don’t go because someone tells you to go.

Don’t go because everyone else is going.

Don’t go because it would make you look good.

Or because you can make IT look good.

Go because you have to go.

Go because it was written on your DNA.

Go because it pours out from every seam and dream...

And every map that leads you to the unknown.

And every thought that seems to come back

to the one thing that rips you out of bed at night.

And when you go...

Go with eyes open.

Go fast.

Go nimble.

Go passionately.

Go without sleep if you have to.

However you go, go all in.

And if you don’t like the rhythm, just change the beat.

And as you go, remember...

The world is waiting for your perspective.”