Warning graphic content: Animal rights group PETA to launch bizarre porn website.. that will also show animal mistreatment





Their racy campaigns featuring nude celebrities and unsubtle innuendos, have already raised eyebrows.



Now, animal rights group PETA has gone a step further into the world of adult entertainment-by announcing it is to launch its own porn website.

The bizarre site will aim to raise awareness of veganism by offering pornographic material alongside graphic footage of animal mistreatment.

Fashionable cause: Actress Taraji Henson has joined a host of celebrities who have posed in PETA's adverts

The porn site will illustrate the horror of life for animals on factory farms, will pictures and video shot undercover by the group’s hidden camera investigations.

Spokesman Lindsay Rajt told the Huffington Post: ' It will have enough adult content to qualify for the XXX domain site but also some other graphic images of animals that viewers may not expect to see.

'We live in a 24 hour news cycle world and we learn the racy things we do are sometimes the most effective way that we can reach particular individuals.

She added: 'We really want to grab people's attention, get them talking and to question the status quo and ultimately take action, because the best way we can help the greatest number of animals is simply by not eating them.'

Naked cheek: The activist group uses a nude model to promote vegetarianism

Critics have accused PETA of adopting methods of protecting animals that come at the cost of exploiting women. A Facebook group, Real Women Against PETA, was created after the organisation posted a billboard of an obese woman that read, 'Save the Whales, Lose the Blubber, Go Vegetarian.' A headline for The Sydney Morning Herald once read, 'Pro-vegetarian group treats women like meat.'



But Rajt argues that the questionable tactics ensure they get results: 'We try to use absolutely every outlet to stick up for animals ... We are careful about what we do and wouldn't use nudity or some of our flashier tactics if we didn't know they worked. We also track the effectiveness of our actions very closely and see if we get visitors checking out other features on our site.'

PETA has already done ad campaigns with famous porn stars Ron Jeremy and Jenna Jameson.



But the new project will include ordinary people, not just celebrities.



Shocking conditions: The site will highlight the plight of many factory farm animals bred for meat

'There will be a lot of girl and boy next door content, but we haven't ruled out celebrities on the site as well,' said Rajt. 'People who are extraordinarily dedicated to helping animals and who are willing to do whatever it takes to draw attention to the suffering they endure.'

The first environmental porn movement was founded back in 2005, A Swedish and Norwegian couple offered a subscription video service with money being raised for the environment.



PETA's leap into adult content is the latest sexy publicity stunt from the campaign group.

In 2008, the organisation's YouTube account was temporarily shut down after posting racy videos of celebrities and others posing nude.

