A sign war is brewing between a tea shop and a Wendy’s in Lubbock, Texas.

According to Eater, the beef began with a note on Pure Water Ice and Tea Company’s letter board sign: “Kliff Kingsbury” — the town’s local football hero — “drinks here for free!”

Their offer clearly caught the eye of the Wendy’s across the street. Soon, the fast-food chain upped the ante with a letter board message of its own: “Hey Kliff, hungry and thirsty? We got you.”

Those fighting words set off a series of sign spats, now going a few weeks strong — and the internet is loving it.

Wendy’s: “Anything you can brew we can brew better. Try our Fruitea Chillers.” Pure Water: “You better check yourself before you wreck yourself, Wendy’s!”

https://twitter.com/keely_mcmillan/status/871431605528608768/photo/1

Wendy’s: “Wendy’s parking only, violators will be served Pure Water.” Pure Water: “Good thing our tea is stronger than your sign game!

https://twitter.com/Bbass27/status/872137321822519297/photo/1

Pure Water: “Burgers aren’t the only thing square at Wendy’s.” Wendy’s: “Everyone knows Wendy’s squares up. You ain’t ’bout that life.”

https://twitter.com/dylanmonroeTTU/status/873631985952063488/photo/1

One user tweeted, “Wendy’s is all about that social-media game. And they win every time.”

This isn’t the first time the fast-food chain’s showed off its social-media savvy. In April, Twitter user Carter Wilkerson tweeted at Wendy’s account asking how many retweets he’d need to get a free year of chicken nuggets. The brand replied with the magic number of “18 million” — and kicked off an internet frenzy. (Though he didn’t quite manage 18 million, Wilkerson was still awarded his nuggets when his post broke a Twitter record with 3.6 million retweets.)