McDonald’s USA released a video today addressing its animal welfare practices and standards, following animal rights and food activists’ complaints over its poultry contractor compliance and food sourcing. The outcry over farm practices has also drawn celebrities including Ryan Gosling and Jamie Oliver to lobby the quick-serve food giant to lead the fast food industry by raising the bar on ethical food practices, while the restaurant chain defends its sustainable supply chain policies.

Discussing the issues in a new video above: Todd Bacon, McDonald’s USA Senior Director of Quality Systems, suppliers (a group that McDonald’s has been featuring in its farm-to-front-counter advertising campaign) and animal welfare experts incuding Dr. Temple Grandin, the well-known animal behaviorist who is a member of the chain’s Animal Welfare Council. Watch the video and weigh in with a comment below.