It’s no secret that Steve Jobs and Apple don’t think too highly of Flash, with Jobs reportedly noting during an internal Apple meeting that the majority of crashes on Safari are due to Flash related bugs.

Apple has refused to budge from its position of not supporting Flash on the iPhone, and with the Flash-less iPad set to hit the streets in just a few weeks, we’ll soon find out if user demand for Apple’s latest and greatest product outweighs user demand for a complete web browsing experience.

In the video below, Anup Mura, Adobe’s director of technology strategy and development for the Flash platform, address’s some of the more common complaints levied against Flash.

In regards to the claim that Flash drains battery life, Mura responds: “We’re using the same video hardware, we’re using the same graphics hardware, we’re moving more things off the CPU into hardware acceleration that gives us similar performance and similar profile as all these other devices.”

Looking forward, Mura highlights some of the improvements we can expect to see in Adobe’s upcoming Flash 10.1 player

We’ve actually done some optimizations to look at where flash is on a web page, and if content is off-screen, we actually suspend that flash instance, so that there’s extra processing not happening off-screen. Browsers don’t necessarily do that, web pages don’t necessarily do that, we’ve actually been able to be thinking about this problem more broadly and it’s not just about what can we do in the runtime and using hardware better, but also be thinking about how the application or the webpage is being rendered, and what is being rendered on the screen, where are we in memory..

That sounds pretty nifty, but the only way Apple will cave and support flash on the iPhone and/or iPad is if consumers start complaining with their wallets. Unless that happens, Adobe’s Flash improvements are akin to the school nerd buying the headd cheerleader flowers – it’s a nice gesture, but it ain’t gonna seal the deal.

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