But that is the nature of gentrification. It is fraught with an arrogance that leads one to believe that money can erase those who don't share one's skin color or income bracket. It is grounded in the belief that changing the name of a place can nullify its history. (For example, the Black Bottom was renamed University City after urban renewal in the 1960s.) It is shaped by the knowledge that political influence can bend the rules to one's will.