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Beginning in January, Canadian Business, Flare, MoneySense and Sportsnet magazines will become what the company calls “content brands,” regularly publishing content online and through apps.

Maclean’s, Canada’s only newsweekly magazine, will appear monthly, but continue to publish a weekly digital edition. Chatelaine and Today’s Parent, currently published monthly, will be reduced to six editions a year, and follow the same publishing schedule online.

Hello! Canada magazine’s print schedule is unaffected by the announcement, and it will continue to print a weekly edition. Rogers launched Hello! Canada in 2006 as the newest in an international group of celebrity publications under the Hello! brand, which it licenses from Spanish magazine ¡Hola!

“We are going where our audiences are, and doubling-down on digital to grow our consumer magazine brands,” Rick Brace, president of Rogers Media, said in a media release.

Rogers also announced that it has put its 34 trade publications, including Marketing Magazine, Medical Post, Advisor’s Edge and Canadian Grocer, and its French-language magazines, Châtelaine, L’actualité, and Lou Lou, up for sale. The company expects to sell these publications by the end of 2016, as part of a new strategy that focuses on English-language consumer brands.

Steve Maich, senior vice-president of digital content and publishing at Rogers Media said there will staff reductions “primarily in classifications where people are overwhelmingly focused on print.” However, Maich said any changes will be determined over the next few months and that the company will look for ways to retain staff by moving them to other positions.