Yesterday I had the great honor to meet in person with Hulu for a look at its new Hulu Live service. (A service that we learned will be called just Hulu.)

I got a full look at the new Hulu Live service and was even able to talk with some of the people behind it. From what I have seen, Hulu Live will be something that will make users of other services take note and cause cable subscribers to give cord cutting a second look.

So why was I so impressed with Hulu Live? In short Hulu has taken great care to rethink how TV should be offered and how cord cutters want access to their content. From the bottom up Hulu Live is something new and, in my opinion, better than what you got back with your old cable TV provider.

So here are a few reasons Hulu Live stood out to me.

Personalization

I often hear from people who want to get into cord cutting say something like “we put it online because that is what millennials want.”

Cord cutting is about so much more than just having it online and that is something Hulu seems to understand. Cord cutting is also about a change in how Americans want to access their content and the control they want over it. I find cord cutters want a very personalized experience. If they don’t like sports, they don’t want to see sports. If they hate reality shows, they don’t want to see reality shows.

Clearly Hulu put a lot of thought into how to make Hulu Live new and different. Everyone will be able to have their own experience through user profiles. This allows Hulu to give an extremely personalized experience to each user. If you are a huge sports fan you will see sports featured. If you hate sports, Hulu will hide it and promote content you enjoy.

This means you and your spouse or roommate can share the same account and get different custom experiences built to maximize your enjoyment. No longer will everyone have to try and agree on what your favorite channels and shows are. Now you each can build out a custom experience for your live and on-demand content and enjoy custom recommendations.

When You Want It & How You Want It

Cord cutting is also a lot about having access to your shows and movies not just when they air but when you want it and where you want it. Hulu Live will not only give you live access to many popular channels such as ESPN and even locals such as CBS and FOX but also access to a wide range of on-demand content and a DVR option.

That means you will have a ton of content at your fingertips. You can access the ever-growing catalog of Hulu shows and movies. Hulu is also adding on-demand content to its new Live TV service for shows it does not have rights to through the current on-demand Hulu.

If Hulu doesn’t have rights to it or have it on-demand with Hulu Live you can just set it up to record with the Hulu Live Cloud DVR.

That means you will have the ability to watch everything you want without worrying about when it airs. No longer are you rushing through dinner so you do not miss the start of your favorite TV show. One way or the other Hulu will find a way to give that show to you when you want it.

Conclusion

There is so much more that impressed me about the new Hulu Live service: from the look and feel of it to the fact that it has local channels. Yet I was most impressed with how Hulu seems to recognize that American viewing habits are changing, now the only question is will it impress the millions of cord cutters as much as I was impressed during the demo.

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