The project is part of the brand’s Lonely Girls Project, a triumphant series of real women wearing lingerie, their way. (Think: no mermaid waves and thigh gaps; more buzzed heads, real bodies, and gray hair.) The brand, of which Dunham has long been a fan, is one feminists can get behind: “I think as a brand we have always been slightly rebellious and were happy to challenge preconditioned norms,” head designer Helene Morris told New Zealand’s FQ magazine. “We think the fashion industry could be more diverse. To us, it is important to represent women in empowering ways that help give them the confidence to be themselves.”

The shoot is also a symbolic one for Dunham, who has long battled the Photoshop standard. Earlier this year, she critiqued Spanish magazine Tentaciones for taking “mad Photoshop liberties” with her image on its cover. “This is not what my body has ever looked like or will ever look like,” she wrote on Instagram.

“I have a long and complicated history with retouching,” Dunham wrote earlier this year. “I wanna live in this wild world and play the game and get my work seen, and I also want to be honest about who I am and what I stand for.”