Pokémon GO and the Pokémon GO Plus device are both launching next month. In a recent interview, Niantic revealed the audience they are looking to target with the new augmented reality game. The company’s CEO, John Hanke, explained that they want to make the game accessible for both newcomers and diehard Pokémon fans. They want to make the game feel casual enough for those who just want to explore in the game, and at the same time convince players of the original games that it’s worth trying out.

“We’re trying to make the game accessible to a person who doesn’t yet know how much they want to commit to the game, who just wants to explore. That includes not just the Pokémon newbie, but those on the opposite side — a diehard who’s played all of the RPGs but isn’t sure if an augmented reality game that requires them to get up off the couch is really their speed. At the same time, we think that there’s an opportunity to build depth. There’s an emergent complexity that doesn’t hit you over the head at first blush, [from] trying to power up your Pokémon and evolve and ultimately start competing for gyms”

— John Hanke

The Pokémon Company’s senior director of consumer marketing, J.C. Smith, also stated that they are trying to create a new

Pokémon experience that is accessible to everyone. They aren’t just recreating the original games on mobile; rather, they want Pokémon GO to be a new experience.

“We’re not trying to recreate the video game experience. What we wanted to do with the mobile game from both sides — from Niantic as well as Pokémon — was, we wanted to make a new experience that was native to mobile.”

— J.C. Smith

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Pokémon GO? Let us know in the comments!

Source: Polygon

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