This is quite possibly the coolest self promotions I've seen in a very long time. Artist / photographer Lukas Renlund holds his first outdoor exhibit only to have it end 30 seconds after opening. Why? All his shit got stolen. But don't worry every thing went according to plan. Watch the video, check out the snap shots, be inspired to do more with your photography.









"This video was filmed in Copenhagen on August 25th during my first ever outdoor exhibition. The place got totally burglarized in less than 30 seconds.

Quite literally, I invited passer-byers to steal my photographs - in exchange for a picture taken of where they decided to hang the photograph they stole. Anyone with the balls to steal a state of the art photograph was able to do so - provided that they honor our little agreement."





















PROMO VIDEO





Video shot and edited by Anders Lönnfeldt

Follow Lukas Renlund on Facebook.



Give some love to [ISO1200] for their post.