Romney Aide's Comment A Boon For Etch A Sketch

Mitt Romney aide Eric Fehrnstrom recently compared his candidate's campaign to a shakable Etch-A-Sketch toy. The gaffe wasn't good for Romney, but it was good for Etch A Sketch. Sales increased by 1,500 percent and Ohio Art saw its stock price nearly double. Trying to make light of the situation, Fehrnstrom tweeted "Etch A Sketch stock is up? Psst, I'll mention Mr. Potato Head next. Buy Hasbro."

DAVID GREENE, HOST:

Good morning. I'm David Greene. Mitt Romney's aide Eric Fehrnstrom recently compared his candidate's campaign to a shakable Etch A Sketch toy. The high profile gaffe wasn't good for Romney. It was good for Etch A Sketch. Sales increased by 1,500 percent. And Ohio Art, the company that owns the toy, saw its stock price nearly double. Trying to make light of the situation, Fehrnstrom tweeted: Etch A Sketch stock is up. Psst, I'll mention Mr. Potato Head next, by Hasbro. It's MORNING EDITION.

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