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Several years ago, the notion of crowdfunding — asking strangers to contribute money to help and idea or project become a tangible reality — seemed like a far-fetched way to successfully and repeatedly finance creative and business ventures.

But the model has matured and flourished, and seems to only grow each year.

On Tuesday, Indiegogo, a fund-raising site, announced that it raised $40 in a Series B round of venture financing — the kind meant to speed growth — from IVP and Kleiner Perkins. The infusion of money adds another notch of credibility and legitimacy to crowdfunding and the expanding ways the financing platform can be applied.

Indiegogo, which is based in San Francisco, said in a statement that the cash would be used for “making key hires, expanding globally and improving the user experience with a focus on mobile, personalization and trust.”

Historically, Indiegogo has been smaller in size and reach than its main rival, Kickstarter, but the company has given rise to some high-profile projects and companies, including a smart home security system called Canary. More than 190,000 campaigns have been introduced through the site, and the company now has 85 employees.

“We’re committed to making Indiegogo the world’s funding engine and giving people access to capital worldwide,” Slava Rubin, the founder and chief executive of Indiegogo, said in a statement. “With IVP’s and KPCB’s support, we can rapidly take critical steps to helping more and more people fund what matters to them.”