It’s no surprise that most businesses like this rotary drilling company or this personal trainer manchester business for example have different social media accounts such as Facebook, Twitter, Instagram etc. in which we like and follow a bunch of celebrities and entertainment pages. Yet almost none of us are aware of the amount of money that can be made from these pages and how people get paid thousands of dollars for a single photo or publicity on their story.

So how does it all work? Well, it all comes down to traffic, many companies can make really great and high-quality products, but if they’re not able to promote it or get it out to the public, they won’t be able to sell much, this is where social media marketing takes place, these companies pay different pages from different platforms to push their products out there for the consumer.

However, it’s really important for the consumer to be interested in that product in the first place, that’s why the seller targets a specific niche (a specialized subset of a larger set) that increases the chance for sells. For example, if the product is a cute dog costume, the seller will most likely look for famous dog pages to promote his product.

Jim Manney runs the social media for this radiators store and says “This is a simple way to define Influencer Marketing, and it’s been around for a long time. Different people get out there and create content of a specific niche for their audience, they then grow a large following and use that as a way to make a living in different ways, they can make their own products (write a book, create a digital product, clothing lines…) or promote other people’s products. The amount of money obviously depends on the number of active followers they have.”

Jillian Horner runs a roller compaction for dry granulation business and also this rope lights store and is a big advocate for social media and notes “All in all, social media marketing, if used the right way, can be a goldmine for entrepreneurs or people looking to start a business on the internet.”