Founded: 1980

From: California

By the time the new millennium rolled around, Stussy was already 20 years deep in the game. As other brands were just finding their stroke, the West Coast label had two decades of experience and know-how on others, and was able to constantly set the tone for the culture without overplaying itself.

Stussy continued to not only flip throwback rap lyrics and work some of the dopest hip-hop talents like EPMD and Stones Throw Records into their work, but also expanded into the art world by working with artists like Kaws and Futura. The 2000s also secured Stussy as a collaborative sneaker powerhouse. The brand worked with Nike throughout the decade on Huaraches, Huarache Lights, SB Dunks, Blazers, and more.

Still, amongst the proliferating business model of limited edition pieces and hype over exclusivity, Stussy remained accessible to the budding streetwear fan who wanted to be a part of the culture that was buzzing. By sticking to its guns and never fully committing to the faddish waves hat seemed to come every few months throughout the decade, Stussy remained both an OG and the label that continued to raise the bar for others to aspire to reach towards.