Jolie Lee

USA TODAY Network

Australian TV host Karl Stefanovic wore the same suit for a year and no one noticed.

Stefanovic, who co-hosts the Today morning program in Australia, said he was frustrated by the sexism targeted at his female colleagues.

"No one has noticed; no one gives a (expletive)," Stefanovic told Australian newspaper The Age. "But women, they wear the wrong color and they get pulled up. They say the wrong thing and there's thousands of tweets written about them."

Stefanovic said women are judged "more harshly and keenly for what they do, what they say and what they wear," reports The Age.

"I'm judged on my interviews, my appalling sense of humor – on how I do my job, basically," he said in the interview.



Stefanovic's experiment started after his co-host Lisa Wilkinson gave a speech about sexism, and talked about criticism of her wardrobe.

After the first month of wearing the same suit, Stefanovic told Wilkinson about his experiment. They then waited for the public to notice, but no one did, according to Today's website.

In the big reveal, Stefanovic said he had worn the suit every day with the exception of a couple of days for dry cleaning.

"You have been stinking," one of the co-hosts joked.

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