(CNN) In June, first lady Melania Trump took a trip to McAllen, Texas -- one of the epicenters of the family separation crisis occasioned by the policies of her husband's administration. Getting on and off the plane, she wore an army-green jacket with these words written on the back in white: "I really don't care. Do U?"

The sentiment set off a media circus. Was she trying to send a message to President Donald Trump about his border policies? A message to the media about how they covered her? Democrats who openly wondered how she could be married to her husband?

It was NONE of those things -- insisted Stephanie Grisham, the first lady's spokesperson. "It's a jacket," she said in response to media inquiries. "There was no hidden message."

Grisham doubled down on that nothing-to-see here message in a subsequent tweet. "Today's visit w the children in Texas impacted @FLOTUS greatly," she tweeted . "If media would spend their time & energy on her actions & efforts to help kids - rather than speculate & focus on her wardrobe - we could get so much accomplished on behalf of children. #SheCares #ItsJustAJacket."

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