On the 27th, Hanwha Life Esports(HLE) revealed their official emblem and uniform, and at the same time, began the "Beautiful Game" campaign. The organization also revealed their plans for future activities involving active communication with the fans.



HLE showcased a black uniform with the organizations' emblem engraved on it. The emblem features an orange arch at the top, balanced by two arches in different shades of gray at the bottom. The three arches represent trust, teamwork, and innovation -- the emblem carries the team's philosophy of putting importance in trust with each other, cooperation, and making creative plays.



All the uniforms and future MD products will come in black, so fans can wear them with almost any outfit.



HLE's creative director, Dong-Hyun Kim stated, "The players were all reacting positively to the uniform when it was first revealed to them. In the upcoming uniform promotion event, I'd like to ask the fans to participate once more."



In addition to the uniforms, HLE launched the "Beautiful Game" campaign, where the organization will plan and undergo CSR activities and other various programs to help sculpt esports into a culture that'll eventually be on par with traditional sports.



The video of the "Beautiful Game" campaign will be released on the 27th through the organization's official Facebook page. As part of the campaign, HLE is preparing a social contribution program for teens, who make up most of HLE's fanbase and League of Legends' playerbase.



HLE is planning to solidify their presence in the esports scene as a team that "not only plays games at the highest level but will become a part of our daily lives and increase the quality of it through various means."



At a relatively close date, HLE is planning a program where the fans will be able to meet the players in person. On the 2nd of May, at the Dae-Jeon Hanwha Eagle's Park, the baseball match between the Hanwha Eagles and the LG Twins will be decorated into the "Hanwha Life Esports Day" where the fans will be able to interact with the organization in various ways. HLE's entire player roster and head coach will not only watch the baseball match with the fans but will be doing giveaways of esports souvenirs while participating in the "ceremonial first pitch" and other various events.