It's called having an aesthetic. As noted above, the definition of aesthetic is literally a focus on beauty and an appreciation of beauty. You don't have to be a fashion blogger to realize that Instagram is a VISUAL APP. That means that all communication is done through pictures.

Having an aesthetic sounds difficult but in fact, it's actually not only simple, it actually needs to be simple.

The human eye is attracted to colors, shapes, movement, and symmetry. We naturally seek out patterns as our brains are constantly looking to make sense of the world around us. And while that sounds complicated, it's not. You can achieve your aesthetic on Instagram to grow your brand by having a distinct style. (if you don't know yours, you must read my article on how to define your personal style)

You can achieve your own aesthetic by your:

1. Color theme - what are your brand colors? (tip: go to Pinterest and search "color theme" and tons of coordinated themes will pop up - go to the ones your eye naturally gravitates to).

2. Style - what is your brand about? Are you a fashion blogger with a minimalistic style? Are you a health and wellness coach that is all about the colors of real food and how to make it look beautiful?