The Problem

Data has become one of the most valuable assets which big businesses and marketing firms seek to purchase from internet giants such as Google, Facebook and YouTube. The users from these websites are just starting to realize the value of the data they provide as scandals surrounding these big corporations and the private user data they sell for millions are released.

Facebook has recently been in the news for the controversy surrounding its platform and how it steals and sells users personal data to data brokers such as Acxiom and Experian. These firms make millions off the backs of users and the data they unknowingly provide them with.

Source; https://www.bbc.com/news/technology-44793247

The Solution

Apex, is currently a cryptocurrency built on Neo however, they will be creating a blockchain for all B2C interactions (CRM, data, marketing, loyalty). APEX passes value and data ownership back to consumers and the users that rightfully own this data. Apex believes that putting data back in the hands of consumers will also increase marketing effectiveness, data quality, and customer loyalty. I personally support any technology that puts the power back into the hands of consumers and gives the little guy an option to take control and utilize their own data.

As stated above and proven from the linked source I provided, businesses currently rely on buying data from third party providers such as Acxiom and Experian. This leaves businesses with data that can be low quality or even fake which in turn makes it hard for these businesses to utilize the data they purchase. Apex aims to change this system completely by linking businesses straight to the source (the consumer). Its a win for everybody involved, and the expensive middle man is taken out of the equation.

Now a lot of people hear the word crypto and believe that it’s associated with only crime and scam artists however, that is not the case. Cryptocurrencies are built on a technology called the blockchain which will change the world as we know it and help solve a lot of problems society faces today. Apex aims to create one of those solutions and solve issues surrounding data privacy, management and use.

What is Apex?

Apex Networks is run by APEX Technologies, a customer data tech and AI company based in Shanghai. They have existed for multiple years already and have engineered many award-winning marketing analytics applications that are used by 250+ large enterprises. APEX Technologies and APEX Network is run by Jimmy Hu who has been the recipient of AI person of the year and part of Forbes 30 under 30.

In regards to tech and the blockchain itself Apex has created a revolutionary node system. The APEX Network will feature 3 types of nodes; Supernodes, Voternodes , and Data Cloud Nodes. Supernodes and Voternodes will participate in network consensus, while Data Cloud Nodes will serve as a decentralized and secure way to store consumer data.

Apex Network is also developing its own decentralized exchange (DEX) which will provide transfer of assets within its own ecosystem. This is achieved through a two-way peg between sidechain tokens and mainnet CPX (Apex’ native token).

The decentralized exchange will be integrated into the Apex wallet with the first version set to be released early Q3 2018. The same functionality can easily be integrated into the existing B2C interaction software already in use by Apex Technologies’ existing customers.

Want to learn more?

Apex is a very strong community driven project that will always answer any concerns or questions you have surrounding their technology and vision. They have many social media outlets and host a lot of events to help educate new investors or supporters about their cause. Currently Apex is running a community building event using the hashtag #DiscoverAPEX. There are lot of interesting articles being shared during this event and even some cool prizes to be won.

To learn more about Apex and the vision they have, check out their social outlets and website below;

Website: https://www.apexnetwork.io/

Telegram: t.me/APEXcommunity

Twitter: https://twitter.com/APEXnetworkCPX

Reddit: https://www.reddit.com/r/APEXtoken/