Voice search vs. conversational AI is virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning. When you think about voice search, it’s actually not that revolutionary as many are projecting vocal search as the next big thing.

Within the research marketing space, much has been said about the vocal search is pretty awesome and amazing. However, voice search is just a mode in which people are engaging with search engines as the AI-based technology of natural language processing that enables voice search.