My most beloved strategy definition is one from Roger Martin: “Strategy is an integrated cascade of choices that uniquely positions a player in its market to create sustainable advantage and superior value relative to the competition.” This is a tough act to follow in today’s business, since it’s extremely hard to make choices — and that differentiates winners from players.

SingularDTV is a blockchain entertainment studio laying the foundation for a decentralized entertainment industry. Building the future of rights management, project funding, and peer-to-peer distribution, the SingularDTV platform empowers artists and creators with powerful tools to manage projects from development to distribution.

This is our mission statement, and SingularDTV stays committed to that. In the past weeks, we’ve been applying the tough act of making choices to bring a huge endeavor of this scale and size to reality. We needed to step back, have a relook at our overall strategy for the next few years, and specifically for 2018.

Towards this objective, all our senior executives and founders came together for an honest introspection and brainstorm on our learnings from 2017.

SingularDTV team did a phenomenal job of launching Tokit and SingularX in 2017. Tokit is our rights management gateway, and artist on-boarding application. Tokit allows for artists and creators to “tokenize” their Intellectual Property (IP) and manage their tokens to control the flow of their IP rights, revenue and royalties.

Launch Pad is bundled with Tokit, and will allow artists to administer fund raising campaigns. Tokit and Launch Pad will grow into a key differentiation in the entertainment marketplace, as this empowers artists of all kinds to create art and distribute it with our upcoming distribution platform, EtherVision (EV).

SingularX is our peer-to-peer, decentralized trading platform that will fuel liquidity in artist tokens and will help to develop a tokenized economy model in this new decentralized world.

It took us a bit longer to develop and launch Tokit and SingularX than we originally expected. This was primarily attributed to a couple of reasons. 1) Our Ethereum platform is still maturing, and the level of complexity involved in designing, developing and rolling out a secured DApp takes its own time. 2) Our regulatory environment is still developing, and guidelines are being firmed up. Our President of Entertainment Kim Jackson puts it like this: “As we’re moving, the ground beneath us is moving at the same time.”

Based on above learnings and thoughtful introspection, we came out with a strategy for 2018.

SingularDTV is committed to following strategic priorities in 2018:

Rentalist — is an Airbnb style application that will allow for peer-to-peer entertainment equipment rental, crew hiring, and location hiring etc. Rentalist will be a key module within our SingularDTV ecosystem, where artists will be able rent out their equipment when they’re not using them.

Paycheck — This is our payroll application for the crypto world. This’ll be for ETH and ERC20 tokens.

Blockeeper — This is SingularDTV’s blockchain application for artists and creators to organize their accounting.

EtherVision (EV) is our peer-to-peer, decentralized distribution portal. Artists, creators, distributors, anyone will be able to create their channel and connect with audiences anywhere in the world. SingularDTV will develop and roll out a beta and the first version of EtherVision towards the second half of 2018. Please stay tuned to a blog specific to EV roadmap, which will be published shortly.

In addition to the above priorities, SingularDTV is looking at redefining our token economic model and developing a SNGLS 2.0 framework. This is in the works, and more details will be shared in coming weeks.

SingularDTV team is presently set on executing the above strategic priorities for 2018, and we’ll continue to share updates as we proceed. In the meantime — I hope everyone does plan to take some well-deserved time off during the holidays.

Happy Holidays!