Starting Friday, April 10, 2020, renowned veteran singers like Lata Mangeshkar, Asha Bhosle, S.P. Balasubramanian, Udit Narayan, Kumar Sanu, Hariharan, K.J. Yesudas, and many others will perform LIVE as a part of 'Sangeet Setu'. This initiative is a part of Indian Singers Rights Association's (ISRA) Virtual Concert In Support of PMCares Fund for COVID-19 and will be held on April 10, 11 & 12, between 8-9 pm.

The concept of Sangeet Setu is to bring a series of virtual concerts by 18 Indian artists who will entertain Indian citizens and fans under the necessary 21-day lockdown. This digital event has been organized and conceptualized by ISRA.

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Talking about the same, Sanjay Tandon, CEO - ISRA said, “ISRA decided that leading singers of the country will entertain the masses and try to lighten their stress, strain and depression and I thank all the artists who have made themselves available for this national service. I would also like to thank MPC and XP&D Be.live to have partnered with us in this effort.”

Sangeet Setu will be streamed across many OTT and D2H platforms including JioTV, MX Player, Vodafone Play, Idea TV, Hotstar and Tata Sky, Digital portals including Hungama, PayTM, Flipkart, Hello and Daily Hunt. Besides this, it will also be telecast on Doordarshan.

Honourable Prime Minister of India, Narendra Modi, also expressed his happiness at this initiative with a tweet that read, “Excellent gesture! Kudos to the artists for coming together for this. It would be a treat to listen.”

Bharat Ratna Lata Mangeshkar took to Twitter in support of the PMCares Sangeet Setu online concert and wrote, “Through our singers' association @ISRACopyright, we are presenting Sangeet Setu music program. I wish them all the best and I hope you enjoy this program” as Sangeet Setu’s official twitter handle (@SangeetSetu_IN) retweeted the Queen of Melody’s tweet with a comment, “We thank the legend of Indian music @mangeshkarlata for her blessings and her good wishes on the onset of the programme.”

Other popular singers like Sonu Nigam, Kailash Kher, Salim Merchant, Shankar Mahadevan, Anup Jalota, Kavita Krishnamurthy, Alka Yagnik, Pankaj Udhas, Shaan and Talat Aziz among others, have been roped in. The singers also took to Twitter to share their joy and excitement, thereby show their support.