Paramount

Everyone loves a good GIF, but what about a GIF that gives a full, 360 degree immersive GIF? Gfycat has done just that by reinventing the standard 2D GIF with 360Loop. To launch their new venture, Gfycat has partnered with Paramount Pictures to launch an exclusive series of 360Loop GIFs for the forthcoming action pic Mission: Impossible – Fallout.

Launching today, 360Loop is a media format that puts the viewer at the center of the content, with the action wrapping around the viewer in a fully immersive experience — and what better way to do that with Ethan Hunt and his death-defying acts in the Mission: Impossible franchise. As seen in the GIFs below the viewer can use the mouse to interact with the environment and view everything around them like a 360 VR experience.

On mobile, the 360Loop uses the phone’s gyroscopes to allow the viewer to navigate the content. It’s similar to a regular 2D GIF but augments them with the qualities of 360.

The immersive 360Loop GIF clips from Mission: Impossible – Fallout are quite remarkable, giving us a behind-the-scenes look at the stunts that Tom Cruise loves to do. In addition to the clip below, fans can find six other 360 experiences from the film on Gfycat.