You could say Yooka-Laylee‘s Kickstarter campaign escalated quickly. Playtonic Games launched the Kickstarter campaign earlier today with an initial goal was to raise £175,000 ($265,000 USD) for their upcoming Banjo-Kazooie spiritual successor, and have reached the goal in less than 40 minutes. At the time of writing the project has reached over $300,000 and climbing, not a bad days work for a project that has 46 days left to go. You can check out the Kickstarter campaign here.

UPDATE: The Yooka-Laylee Kickstarter campaign has surpassed the $1,000,000 mark in just over 7 hours of being launched. With over 19,000 backers already, many of the pledge rewards have already sold out, but you can still back the project to get the digital copy of the game.