Adobe Systems Inc. is renowned as a global leader in creative software products, including Photoshop, Illustrator, InDesign, and more. However, things seem to be growing bigger for the brand as it has diversified into verticals such as cloud-based commerce and digital advertising in the recent years. Very soon, it is going to take one step ahead, with the upcoming acquisition of Magento Commerce for a whopping $1.68 billion.

What does the deal spell for Adobe and Magento?

This will probably be Adobe’s biggest deal in the past decade and will put it in a commanding position as it is poised to give a strong competition to Salesforce. According to experts, the acquisition will enable Adobe to fortify its Experience Cloud business as it will now add commerce to its service umbrella that already includes content creation, analytics, marketing, and advertising. Together, these services will enable the delivery of enhanced experiences across the entire shopping journey for both B2B and B2C businesses.

The takeover will be like coming together of the Titans, with Magento being the most popular e-commerce platform and Adobe being the leader in the field of digital experiences. As they join forces, the match will spell new opportunities for both as they will be able to reach out to the customer base of each of them to create a huge, new base of clients. While they do share a large number of common customers, Magento focuses on SMBs, while Adobe is concentrated on the enterprise-level clients. Moreover, it will also bring together the respective communities of both the platforms to create a global network of designers and developers.

What can businesses expect?

While it can be said that both Magento and Adobe will experience immense benefits from this deal, businesses too have brilliant opportunities to look forward to. Together, they are capable of empowering business websites with the ability to create compelling digital experiences and engage with shoppers across diverse touchpoints. Plus, Magento e-commerce stores will definitely benefit from the integration of Magento with Adobe Experience Cloud as it will enable them to handle online selling, returns, and shipping in a better way. Moreover, the enhanced customer experiences that the combination of these two platforms will bring, will supplement the marketing efforts of the businesses.

Conclusion

The acquisition is expected to come somewhere around the third quarter of Adobe’s fiscal year, subject to the regulatory approvals and some other customary closing conditions. Meanwhile, businesses running Magento stores or those planning to take up Magento e-commerce development services in future will be eagerly awaiting the event so that they can leverage the enhancements in the platform to their advantage. The developer community will also be looking forward to the positive changes that this move is likely to bring to the platform as a whole.