Newmarket native Anastasia “Nat” Tubanos and her business partner Marie Nicola are gearing up to embrace the consumerist chaos of Black Friday.

The women, who co-host Nat & Marie, an online show focusing on Internet culture and trends, will be among a team of comedians and celebrities hosting Reddit’s inaugural Redditgifts Shopping Network eight-hour live webcast tomorrow on Reddit.com

The show, which is being filmed in New York, is described as part home shopping network, part old-school holiday variety show, part fundraising telethon and part Muppets Take Manhattan.

Ms Tubanos, 30, who graduated from Newmarket High School, said she can’t wait to experience the unofficial start to the Christmas shopping season in New York and add some Canadian flare and content to the show.

She has been producing content for TV, magazine and the web for nine years and has launched 10 online video series.

Noting what an exciting venture it will be, Ms Tubanos said she and Ms Nicola jumped on the opportunity, which came while they were developing a new show with Reddit, an online community where users submit, vote and comment on which stories and discussions are important.

It can only help her and Ms Nicola create something greater with their brand, she said.

As digital media personalities, they track the influence of online culture as it moves offline, she said.

The duo’s more notable interviews have been with Reddit general manager Erik Martin, CBC personality George Stroumboulopoulos and DIGG/Revision 3 founder Jay Adelson.

“We’ve forged great relationships,” Ms Tubanos said, adding in embracing the Internet, she has connected with people along the way, including Ms Nicola, who she met on Twitter.