Forget sad ribbons pinned to lapels like memorials to the fallen. Movember has made fundraising for cancer cool. They've got retro 'taches, witty marketing, and – perhaps most importantly – sexy modern fonts and design on their sexy, modern website. They don't play down their cause (prostate and testicular cancer), but they don't let it get you down either.

All this makes me jealous, because breast cancer and ovarian cancer aren't getting the same treatment. This morning I tried to think of a few ideas that women could get behind, which we could brand in a cool way like Movember. Distinctly uncool "women's" imagery scrolled through my mind: bras, heels, lipsticks, pink stuff. I logged on to the Breast Cancer Care website for ideas. Distinctly uncool women's imagery scrolled across their front page: bras, heels, lipsticks, pink, Cherie Blair. Their fonts are straight out of the early 2000s. There are support numbers, advice, and photos of women looking concerned. Over at breastcancercampaign.org, it was a bit more funky but still a riot of pink, and a woman in her dressing gown feeling for lumps.

I'm not blaming the breast cancer charities (although less pink crap, please), because their websites are clearly support sites as much as campaigning ones. But I'd like to blame the world as a whole for not coming up with an equally exciting new campaign for women's cancer. Movember has been going for 10 years. So far it has raised £184m, and participation is pretty much doubling year on year. No wonder: it's so much more fun than a "fun" run.

So women, what is our moustache? Growing out our pit and fanny hair isn't quite right. I'm actually up for it, but I can't see it getting quite such an enthusiastic reaction. Hovember is just disgusting, don't go there. The moustache says good things about men: it reminds us of dapper gentlemen, of Charlie Chaplin, of Italian barbers. It says: I have a sense of humour and am willing to mildly humiliate myself for a good cause (but I actually think I look quite hot, and I always wanted to try this anyway).

I'm a little bit worried that there isn't a symbol which says "woman" in quite the same way. That we're too tangled up with frumpy pink fluffiness, lippies, flowers and ribbons. And, if not that, then it has to be sexy. I do hope that you will prove me wrong with lots of ideas below the line; if we could think of something that we could make our Movember, it would do more than just raise a lot of money for a hugely important cause. It would be a way of talking about women without the cliches and stereotypes. It would take us one step further away from pink.