For all kinds of searches, Bing lets you ask a question the way you would ask a friend. For example, “who is the President of the United States” or “the tallest building in the world”, or “who played Morpheus in The Matrix”, Bing will show the most pertinent information about Barack Obama, Burj Khalifa in Dubai and Lawrence Fishburne. So, by combining conversational understanding with our knowledge repository containing information on billions of people, places and things, you can dive and learn more about a topic or interest.

Today we’re taking it a step further. Now, not only will give you the answer directly in the search results, but we will also continue the conversation. For instance, you can ask “who is the president of the united states”, we will show you the answer. From there you might ask, “who is his wife” or “how tall is he.” Bing maintains the context and keeps the conversation moving forward.

These improvements build on extensive work we have done to build out the Bing platform including investments in entity and conversational understanding. This is a long journey, and we expect to deliver a number of additional improvements in the days ahead.

Give it a try for yourself and let us know what you think on Twitter (@Bing.)

– Yan Ke, Principal Development Lead, Bing Relevance Team