Over the last months we’ve been taking a deep dive into what the Valence Platform is. Not only from a technical perspective but also what it represents from an aesthetic perspective as a brand. It’s been a really interesting process from start to finish and we’ve learned a lot about the platform and also ourselves. Laura Harris took on the role as lead brand designer and we walked beside her on a winding path as we discovered how to represent Valence visually.

She’s done a great write up on the whole branding process which you can read on her Medium. Here’s an excerpt from the article:

“It’s been a journey of discovery for the whole team defining and refining our voice, our vision, our moral philosophy and most importantly, our Why’s.”

Don’t forget to watch the video at the end of the article to get the full experience of the creative process and our journey to get here.

As you hopefully noticed, we’ve rolled out the brand to the website and our social channels already so you can see it live in action. We think it looks great and we hope you like it as much as we do!

For a PDF version of the guidelines, click the link below: