The Liberal National Party's former state secretary says women need to change their attitudes if they want to be taken seriously in politics.

Michael O'Dwyer made the comments during a Queensland University of Technology seminar about campaign strategies used during the state election campaign, which gave his party a landslide win.

But most questions asked by the audience centred around why there was a lack of gender and multicultural diversity in Queensland politics.

Mr O'Dwyer said the LNP had mainly male candidates because they were chosen on merit rather than a gender quota system.

He said women were often their own worst enemy when it came to politics because they were more concerned about what shoes leaders wore than what their policies and issues were.