(American Honda Motor Co., Inc.)

The Honda Insight hybrid will no longer be made after this month, according to Bloomberg.

Bloomberg spoke with a Honda spokesperson who said that the automaker has not yet determined whether a new Insight will be sold in the coming years. “Honda informed dealers in November that the current generation of the Insight will be discontinued this month and asked them to stop taking orders,” Bloomberg reports.

Sales of the Insight have been nowhere near the sales of its main rival, the Toyota Prius. In January, Toyota sold 12,205 Prius hybrids in the U.S. (also includes Prius c, Prius v and Prius Plug-in), while Honda sold only 317 Insight models. When looking at total 2013 U.S. sales, Honda sold 4,802 Insights compared to 234,228 total Prius models.

Some are sad to see the Insight go. USA Today writes, “Personally, we've always liked the Insight. … Easy to drive, easy on the eyes and by 2012, 42 miles per gallon combined in city and highway driving. Good, but about eight miles per gallon less than a Prius.”

Kicking Tires points out that although the Honda Insight has a low price among hybrids, it struggled to compete with rivals that offer a better all-around package. “Even at just $19,515 (including destination), the 2014's lack of a standard USB input or Bluetooth in its entry-level trim level isn't much a value statement considering the Toyota Prius c, which at $19,890 offers all of those features plus an 8-mpg advantage in combined EPA ratings.”

The current generation Insight has been sold since the 2010 model year, but the Insight debuted back in 1999 as the first hybrid car available to U.S. buyers. The current Honda Insight ranks near the bottom of our affordable small car rankings and hybrid car rankings.

In the market for a new hybrid car? Check out the U.S. News rankings of this year’s best cars. Then, look for a great deal on a new vehicle by checking out this month’s best car deals. Also, be sure to follow us on Twitter and Facebook.