In 2016, Eye conserved four films in the context of the project called ‘Breng Amsterdam in Beeld’. This project was made financially possible via crowdfunding, with 260 donors making contributions. The films come from Eye’s own collection. All four of them are about Amsterdam, and they had not yet been included in other ongoing projects. Now they have been conserved: these films were cleaned by hand, repaired where necessary, and then copied and digitized.

Beautiful Amsterdam is a short promotional film from 1927 made by Alex Benno. In addition to the usual tourist images, this film (with English intertitles) also features many shots of the Amstel Hotel, which had commissioned the film. The Amstel Hotel was most likely trying to convince American tourists to book rooms at the hotel when they visited the Olympic Games, which in 1928 were held in Amsterdam.