Bill Shorten was enjoying a more relaxed day on the campaign trail as he strolled around picturesque markets and took in an art exhibition.

But the Opposition leader's smile faded as he was confronted by angry Hobart local Sandi Fitzgerald who called him a 'p***k'.

The white-haired woman was seen gesturing aggressively at Mr Shorten as he met with voters in the Tasmanian capital's famous Salamanca Markets on Saturday.

Opposition leader Bill Shorten was confronted by angry Hobart local Sandi Fitzgerald who called him a 'p***k' as he visited Salamanca Markets

However, the awkward moment turned to laughter as Ms Fitzgerald realised she'd mistaken him for his polar opposite.

'I apologise for that, but I thought he was Scott Morrison,' she told the media pack, insisting she was actually a fan and would definitely be voting for him.

Mr Shorten laughed off the encounter and continued sampling the market's wares including chowing down on homemade butter curry and sipping local gin.

He also tried some Bruny Island oysters, but declined an offer of an extra large mollusc from the stall keeper.

The Labor leader earlier pledged $120 million to fund Tasmanian tourism projects during a visit to the nearby Museum of Old and New Art.

Mr Shorten laughed off the encounter and continued sampling the market's wares including chowing down on homemade butter curry and sipping local gin

He also tried some Bruny Island oysters, but declined an offer of an extra large mollusc from the stall keeper

Along the way Mr Shorten placed some change into a busker's box as he played guitar

Mr Shorten's promised spend included offering professional gambler David Walsh $50 million to upgrade the museum.

Labor holds four of the five lower house seats in Tasmania, with independent MP Andrew Wilkie comfortably controlling the last, which takes in the MONA museum.

The opposition snatched three of its seats - Bass, Lyons and Braddon - from the Liberals in 2016 and is now fighting to retain them.

It holds the north-west seat of Braddon by a slim 1.7 per cent margin, and knows the unpredictable electorates of Bass and Lyons also turn on a dime.

The Labor leader earlier pledged $120 million to fund Tasmanian tourism projects during a visit to the nearby Museum of Old and New Art (pictured)