Even at the age of 39, new pictures of David Beckham in his underwear is enough to make women swoon and men fumble for their gym pass. But in these pictures from Beckham's new H&M campaign, it's his new do that has caught our eye.

A soft undercut with a naturally-styled quiff, it's a natural progression from the popular hair styles of 2014 and, like everything Beckham does, is bound to inspire others to follow suit.

We spoke with barber Jason Fellows from award-winning London grooming stop (and Esquire favorite) Ruffians about how to get it right.

What's the style?

"This is essentially a softer version of the popular undercut, which can be identified by the disconnection between the top and the back and sides.

"Rather than a Boardwalk Empire-style undercut, which displays a harsh contrast created by clippers on the back and sides, DB's is scissored instead. We'll be seeing a lot more of this textured look in the coming year, as lower maintenance hairstyles are developing from previous skin fades.

"DB's top section has been growing for a while and is developing on from the styled pompadour he sported last year."

What face shape does it suit?

"This sort of style can work particularly well for those with longer faces: Styling the quiff forward can reduce the face appearing too long, while sweeping the top section back will add height and accentuate the face's angles."

What hair type does it suit?

"This style can suit most hair types, working best when the natural wave and direction of the hair is enhanced.

"Thicker hair can be thinned out on top, reducing the weight and but staying textured. Fine hair might not hold up as easily, but adding more salt spray or paste for lift should rectify this. Curly hair could provide an interesting variation to the hairstyle's silhouette."

How do you maintain it?

"DB has gone for a more natural look than we have previously experienced: There is less upkeep with this hairstyle.

"Best is to blow dry the hair with a vent brush and once it has dried, apply a small amount of paste or salt spray to give it some hold, while still looking natural. Use your hands rather than a comb/brush to style."

What do I tell my barber?

"It sounds silly, but the best thing to do is to bring an image. Failing that, you could ask for a disconnection between the top and the back and sides, but say you don't want any clipper work—just scissors to keep a bit of texture and length on the sides. You'll need to keep the top long, so ask the barber not to take off any length from the fringe."

A version of this article originally appeared on Esquire UK

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