Former Florida State coach Bobby Bowden will have a much bigger presence around the athletics program in the years ahead.

Only months after announcing he would attend his first two football games since retiring in 2009, Bowden has agreed to a marketing and promotions deal to raise money for the athletics department, the school announced Tuesday.

The multiyear agreement between Bowden and Seminoles Boosters, Inc., will begin in January 2014, and calls for Bowden to make public appearances during the year to promote, market and raise funds for Florida State athletics in 2014 and 2015. In addition, Bowden granted Seminole Boosters the right to use his name and likeness under an exclusive licensing agreement.

"When coach Bowden accepted FSU president Eric Barron's invitation to come back for two home games this fall, we saw an opportunity to formulate an agreement that will allow the Boosters to take coach Bowden to fans across the country to promote Seminole athletics," said Andy Miller, president of Seminole Boosters, Inc., the fundraising arm of Florida State athletics. "Coach Bowden has always been a great ambassador for the university and will be invaluable in our efforts to fund a highly successful athletics program."

Bowden will be paid $250,000 a year, and half of the net royalty income from licensing. He will be at Doak Campbell Stadium when the Seminoles play North Carolina State on Oct. 26 and again on Nov. 16 for the homecoming game against Syracuse. Bowden still lives in Tallahassee and remains friends with coach Jimbo Fisher.

"I am excited about being back," Bowden said. "One of the things I missed most about Florida State was the Seminole Boosters banquets that I did. You do that for 34 years, you get real personal. You've been knowing them for 34 years so it will feel good to see a lot of (friends) again."