In ancient times, major decisions in commerce were always made with the advice of seers, oracles, and horoscopes. Possibly, because of the world economic situation in the past decade, this practice has gained even more popularity. It is a tendency that comes from wanting to make sure that business will be conducted successfully. The number of businessmen who are interested in getting business horoscopes grows daily.

Philosophical Basis of Horoscopes in Business

The application of astrology and horoscopes to business is based on the belief that planets are the source of clear and well-balanced instructions based on the laws of nature laws, which determine what people are, how they live and move. Fire, air, earth, water, animals, humans are all subject to and can be aided by the movement of the planets – movements which cannot be estranged from anything that has life in it.

Studying the influence of planets is the key to knowing what a person and his dealings on earth will be worth; and what he can do to prepare for life’s occurrences. It follows therefore that the best way to reap maximum profit out of a man’s material business is to make it conform to the astrological laws.

Applying Horoscopes to Business

Both Chinese and Hindu horoscopes devote much attention to business. Hindu business astrology for example, makes recommendations as to what business is best suited to an individual. It also indicates the good and bad times for implementing effective business decisions.

Business horoscopes address questions such as when it is auspicious to set up a business, what business a person should set up, when a businessman shall see profit, when the business should go global, how capital can be built, enjoyed and preserved. These horoscopes deal with the concern of disciplining every function of business to ensure that it becomes a successful enterprise by providing guidance on how the business can be run in cooperation with the laws of nature.

The business horoscope is basically derived from calculating business prospects from a person’s horoscope. The combinations arising out of an individual’s horoscope are the basis for deciding which businesses are appropriate to pursue. Predictions are made after studying the important houses governing success in business in relation to the person’s chart.

Lead Generation and the Chinese New Year

Singaporeans are strongly entrenched in traditions, and using horoscopes to guide them in their business undertakings is common. If you were part of the marketing industry, specifically Internet marketing, you would be glad to know that the road to lead generation for 2016 seems straight and paved, making it easier for you to dabble on your efforts to rake in more profits for your business.

The year 2016 is the Year of the Monkey in the Chinese Zodiac. The monkey is said to be “smart, quick-witted, frank, optimistic, ambitious, and adventurous”. Hence, if you want to succeed in lead generation this year, you need to embody all of the previously mentioned attributes and more.

How can you apply those attributes in your business in order to generate leads?

Use Your Smarts to Analyze Data

You are probably already using analytics and data in your business. Nevertheless, for the Year of the Monkey, you’re going to have to use your smarts to analyze data in order for you to implement the best strategies in lead generation. You’ll never know when unexpected findings based on data could lead to profitable leads, so be like the monkey and use your brains in data analysis.

Be Adventurous, Cross the Mobile Chasm

Everyone’s going mobile now. It’s the most convenient and surefire way to reach people these days. If you’re bent on generating leads for your business, consider how your content works on mobile. This means reviewing your content, editing them to become shorter and more mobile-friendly.

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Ambitiously Use Visual Storytelling Tools

If you want to generate leads, make use of virtual storytelling tools like Instagram, Pinterest, and YouTube as a means to grab and keep the attention of prospective leads. Concentrate on creating more video, shorter texts, and better images to reach more potential leads. Use your quick wit to create humorous content that people would be interested in reading or watching. Don’t be afraid to venture into new territories.

Check out this post on marketing trends in Asia!

Optimism Will Help You Measure Metrics

Measuring metrics is something that’s still a source of confusion for most marketers, which is difficult considering it’s important in lead generation. However, don’t let it stop you from making use of marketing automation data flows, Google Analytics data, and SEO fluctuations to measure metrics. No matter how vague the truth about measurement is, keep a positive outlook and make do of what is available to measure the success of your lead generation efforts.

This Year of the Monkey could be promising for your lead generation efforts as long as you keep these simple tips in mind.

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