The Indian music label look set to finally overtake PewDiePie (Picture: Matt Winkelmeyer/Getty Images)

PewDiePie – real name Felix Kjellberg – appears to have given up on the fight to keep him as YouTube’s most subscribed channel.

It’s a sad day for PewDiePie fans.

Referring to T-Series only being short a few thousand subscribers, Felix tweeted: ‘It looks like this is it bois’, attaching a photo of text reading: ‘Dawn Of The Final Day – 24 Hours Remain-‘.

It’s all very dramatic.


It looks like this is it bois. pic.twitter.com/e6XGxq3Nfw — ƿ૯ωძɿ૯ƿɿ૯ (@pewdiepie) December 2, 2018

Fellow YouTuber Mr Beast, who headed up the campaign to keep Pewds at the top, replied: ‘It was an honor fighting by your side.’

It all started back in October, when Indian music label T-Series looked set to overtake PewDiePie as the most-subscribed channel on YouTube.



However, the Swedish gamer has been holding them off until now, partly thanks to the huge advertising campaign that followed.

American vlogger Mr Beast began the campaign by buying billboards, as well as radio and newspaper ads, urging people to subscribe to Felix’s channel.

It was an honor fighting by your side. — MrBeast (@MrBeastYT) December 2, 2018

It all escalated very quickly from there, with some going to extreme lengths to promote the YouTuber, with an eye-watering amount of money involved.

While printers across the UK and Canada were hacked to encourage people to ‘join the battle’, Team 10 member Justin Roberts spent $1 million buying a billboard in Times Square.

Previously speaking about the battle, PewDiePie told Metro.co.uk: ‘It’s hilarious, I love how fans are so into it, from both sides.’

However, the gamer himself has been acting as cool as a cucumber about the whole thing, as he admitted that he was ‘surprised no one stepped up sooner’.

Fans are, understandably, a bit gutted.

Thank you for your service commander pic.twitter.com/TyEXeCppFr — Craig Thompson (@MiniLaddd) December 2, 2018

One tweeted: ‘Do not give up now.’

‘Still #1 in our hearts,’ another added.

‘Thank you for your service commander,’ a third wrote.

We’re getting a little bit emotional, guys.

Although PewDiePie is currently still ahead, the numbers are closer than they’ve ever been.

It looks like it’s time for someone else to step up to YouTube’s top spot.

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MORE: YouTuber Justin Roberts buys $1 million billboard in Times Square to up stakes in PewDiePie and T-Series battle

MORE: YouTuber Mr Beast widens PewDiePie and T-Series gap in fresh bizarre stunt