Keeping in mind the number of vegetarians, chocolate and confectionery maker Mars International today launched chocolate brand snickers in an eggless variant.

Mars has set-up a new assembly line to manufacture the new vegetarian snickers to cater to the increased demand for eggless chocolates, the company said in a statement.

"Our endeavour is to bring quality chocolates that will satisfy the Indian palate. The launch is in line with our business objective of growing our snickers range. With snickers green dot we wish to cater to our growing vegetarian consumers," Mars International MD for chocolate business MV Natrajan said.

Snickers vegetarian chocolate will be available in two pack sizes –- 25gms and 54gms priced at Rs 15 and Rs 30, respectively.

The non-vegetarian stock keeping units will however continue to be available in the market as well, the company added.