There's little sympathy from his fellow Finns on social media. "If you follow the rules you won't have to pay fines," says one user commenting on the Iltalehti website. "He should stop complaining and hang his head in shame instead". Another person says: "Small fines won't deter the rich - fines have to 'bite' everyone the same way." But some say the system isn't fair, and punishes the rich in society. Mr Kuisla might be grateful he doesn't earn more. In 2002, an executive at Nokia was slapped with a 116,000-euro fine for speeding on his Harley Davidson motorbike. His penalty was based on a salary of 14m euros.