Fresh from the football field, Dockers superstar Nat Fyfe will kick a few goals (and maybe break a few hearts) when he makes his catwalk debut during Telstra Perth Fashion Festival this week.

The Brownlow medallist and burgeoning style icon will be well and truly out of his comfort zone when he dons Italian suits and swaggers for Perth boutique Parker & Co. on Wednesday night.

While Fyfe’s appearance has been a well-kept secret, today’s exclusive announcement means the International Men’s Runway show — featuring 60-odd looks from across the gamut of Parker & Co’s offering — is now one of the festival’s hottest tickets.

Camera Icon Parker and Co. model: Nat Fyfe. Credit: Iain Gillespie/The West Australian

Fyfe admits fashion was certainly not a passion when he was a kid growing up in Lake Grace.

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“I’m from a remote country town, my parents are truck drivers so it wasn’t really until I got to the city and started playing professional footy that I started to understand what fashion was about. And then it was a few years post that where I actually started to really get a taste for it,” he said.

Christian Tana from Parker & Co. first dressed Fyfe for the 2015 Brownlow ceremony. Since then the popular player “hasn’t looked back”.

The 25-year-old was a natural in front of the cameras for West Weekend’s fashion shoot at Crown Towers, posing like a pro in Z Zegna suits made from Australian superfine wool, and and luxury Italian denim.

Fyfe knows his modelling work will cause a bit of a stir at the club. “I pre-warned a few of them just to gauge their opinions on it, and got some good feedback,” he said.

“We’ve got Lachie Weller who’s one of the best looking blokes in the AFL and does a bit of modelling as well, he was very supportive of me. So that was good.”

See the full story and shoot inside today’s West Weekend magazine.

The Parker & Co. International Runway is at 7pm at Crown Pyramid at Crown Perth, tickets from Ticketmaster.