In a voting season where the eventual turnout of Latino voters is a key variable, the Service Employees International Union and 10 other Latino voting organizations have lofty goals: specifically, 12 million registered Latino voters before Election Day.

Gebe Martinez of the SEIU tells BuzzFeed that this is being accomplished via ¡Todos A Votar! (Let's Vote!), a "non-partisan campaign... on a six state tour to help deliver 650,000 new Latino voter registrations and turnout a historic 12 million voters in the November election." Ten national Latino voter groups are urging the efforts of !Todos A Votar! as they campaign in Florida the week of the upcoming Republican National Convention.

"The political pundits keep saying that Latinos are not going to show upon election day, but we are going to prove them wrong," said Rocio Saenz, the local leader of Boston's SEIU 615.

"We are on track to meet our goals in Key States," said Ben Monterosso, leader of Mi Familia Vota, one of the Latino voter groups behind ¡Todos A Votar!, "there is no doubt that Latinos know what's at stake in this election and they are signing up."