The extraordinary, natural performance of our Merino wool clothing is actually quite simple – We let Mother Nature do its thing.

Because of Merino wool’s natural ability to stay breathable, effectively manage moisture, and prevent odor-causing bacteria, the end result is a perfect trifecta of clothing that smells fresh no matter you put it through. Here’s a breakdown of how it works:

• Since Merino wool fiber is breathable, you’re less likely to over-heat and over perspire.

• Since Merino wool is great at not absorbing sweat, when you do perspire, there is far less sweat collecting and producing odor.

• Last, the natural, wax coating on every Merino wool fiber called Lanolin is your last line of defence against odor causing bacteria.

The end result is clothing that stays clean and scent free for days, weeks and even months of wear when properly cared for.

You can check out our Ultimate Guide to Merino Wool for an in-depth look at Lanolin in action.