With a twinkle in his eyes and a little bit of his holiday magic, Santa Claus wowed the crowds of people gathered at Welland Civic Square by lighting the city's giant Christmas tree Saturday night.

The jolly man in red was the guest of honour during the annual Welland Santa Claus Parade on East Main Street, ending at city hall where he met with hundreds of people.

The chilly weather didn't stop spectators from lining the street to enjoy a procession of bright and festive floats.

Canada Post volunteers, who work very closely with Santa during the holiday season to ensure all letters from children reach him at the North Pole before Christmas, collected wish lists as they walked the parade.

The mayor's youth advisory council collected donations for Open Arms Mission.

After the parade ended the celebration continued with a showing of "The Muppet Christmas Carol" movie on the city's outdoor big screen. There was also free hot chocolate to warm people up and sweet treats. Children were able to create holiday crafts, have their faces painted and have some one-on-one time with Santa.