Samsung Electronics has launched its namesake mobile payment service in India

The South Korean tech giant will offer credit and debit card services for Samsung Pay in the country, in cooperation with Axis Bank, HDFC Bank, ICICI Bank, State Bank of India, Standard Chartered, AMEX, and Citi.

Samsung will add more local partners going forward, the company said.

Consumers in India can also register Paytm, a popular local mobile payment service, to Samsung Pay for peer-to-peer (P2P) money transfers and to make QR and barcode payments.

United Payments Interface-based P2P transactions offered by the National Payment Corporation of India will also be added later, the company said.

Samsung Pay has now been launched in 12 countries in total. Besides India, it is available in South Korea, the US, China, Spain, Australia, Singapore, Brazil, Puerto Rico, Russia, Thailand, and most recently Malaysia, since last month.

The company offers additional services optimized for local markets in the form of transportation cards, membership cards, gift cards, and ATMs.

In Korea, it added shopping and rewards services earlier this month.

Samsung has launched their Z series of Tizen-running phones in India, especially designed to cater to the market there.

It launched an updated Z2 with 4G connectivity in India last August.