The ICO for the Stox prediction platform starts today at 14:00 UTC and the venture has already raised $15 million, half of its $30 million target, at the pre-sale stage. According to Stox’s social media profiles, this was achieved thanks to a couple of new partnerships, including TaaS and Decentral.

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Decentral, creators of the Jaxx Blockchain Wallet, has announced that it will integrate the Ethereum-based STX token once it is ready for distribution and will also work towards other synergies with STOX.

Founder and CEO of Jaxx, Anthony Di Iorio, said: “We’re excited to support Stox as a new token. We’re always looking to build a more harmonious blockchain community and this partnership brings us closer to that vision. The project is gaining a lot of attention and we definitely want to help bring prediction markets to the next level.”

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Token-as-a-Service (TaaS), the tokenized closed-end fund dedicated to blockchain assets, has announced its contribution of 500 ETH to the Stox ICO, or as they call it, Token Generation Event (TGE).

“This contribution shows our commitment to include the most stable and liquid assets in the fund’s portfolio for the benefit of its token owners. TaaS embraces diversification as a key pillar for sustaining and scaling up the fund’s performance. We are excited to contribute to STOX’s TGE and to support their effort of becoming a pioneering member of the Bancor network,” said Ruslan Gavrilyuk, co-founder and CEO of TaaS.

Of course the marketing of the ICO also got a massive boost last week when the American boxing champion Floyd Mayweather promoted Stox on Instagram ,where he has over 16 million followers.

Stox is being developed by the invest.com group and will deploy its smart token STX using the Bancor protocol to guarantee liquidity on Ethereum.