Windows 10 for mobiles looks set to receive a new feature similar to Apple's Find My Friends and Google's Latitude, called People Sense.

Spanish site Microsoft Place has released a video showcasing the yet-to-be-released People Sense app. With this, Windows Phone users will be able to locate their friends using deep integration of Bing Maps with messaging and calling. There's no official release date at the moment, but it's expected to come around the same time as Windows 10.

It's interesting to note that Windows Phone's biggest competitors, Apple's iOS and Google's Android, both have (had, in Google's case) official 'friend finder' apps. Find My Friends for iOS and the now-discontinued Google Latitude have allowed users to keep a track of their friends' locations for years now, and People Sense is in typical Windows Phone fashion, late to the party. And just as Find My Friends integrates with the native mapping app and Google Latitude made use of Google Maps, People Sense uses Microsoft's own Bing Maps to handle location tracking.

From the video above, it appears that People Sense, currently going by the code name 'Buddy Aware', looks polished and ready to go. The app provides users access to their friend's locations in real-time, along with directions to reaching your friend. The app even has call and messaging functionality built into the app, which should come in handy if you get lost or find yourself in a crowded place within a few feet of your friends.

Windows 10 for mobiles is expected to be launched in the second half of 2015, and Microsoft earlier this month released the technical preview of the OS. People Sense is likely to be built into Windows 10 on mobile devices when it launches.