Dan Onufrishyn '13

JP Morgan Chase & Co., Senior Designer / Art Director Dan Onufrishyn is a Senior Designer / Art Director at JP Morgan Chase & Co., where he is a part of the creative team within brand marketing. Before JP Morgan Chase & Co., he worked at ESPN for five years and has been freelancing for Fortune 500 companies and agencies on the side. Throughout his career, he produced work for notable clients such as Amazon, Bank of Cardiff, Ford, Intenze Tattoo Ink, Paramount Pictures, Pauseforthought, Statefarm, Toyota, Walmart, and YouTube.

Jennifer Passas '15

Gensler, Strategy Director Jennifer Passas is a Strategy Director at Gensler, an integrated architecture, design, planning, and consulting firm. Her work involves positioning and creating unique ways brands can tell their story and come to life through analog and digital experiences in the built environment. Throughout her career, she has worked with a wide variety of brands, including Bank of America, Coach, IBM, Live Nation, Kate Spade, Netflix, Tapestry, White & Case, and many others. She is a judge for the Core77 Design Awards, the SXSW Place by Design Awards, and has been a speaker at SXSW.

Steph Millar '17

Hershey, In House Creative Steph Millar is an in-house creative on the marketing team at Hershey, using her strategy, copywriting, design and social media marketing skills to build their Canadian in-house creative agency. Her insatiable curiosity and ability to wear many hats has enabled her to work on a diverse portfolio of brands spanning the food, beverage, alcohol, and cannabis industries. Outside the office, you can find Steph riding horses, trend hunting, curating eclectic playlists, and mentoring students as part of the Association of Registered Graphic Designers' Mentor Program.

Nourah Alammary '13

Banque Saudi Fransi, Senior Manager of Brand Strategy Nourah Alammary is currently the Senior Manager of brand strategy at Banque Saudi Fransi in Riyadh, Saudi Arabia, one of the oldest banks in the kingdom, as well as a singer-songwriter, and one of the first female Saudis to perform in public spaces consistently. She was tasked with leading the bank's rebrand and developing a strategy that cascaded to all the different functions, especially the culture. Since graduating, Nourah has worked on developing brand and creative strategies for government, semi-government, and social enterprise entities and projects. Through her music career, she hopes to influence change, giving more opportunities for young Saudis to pursue whatever passion they choose, far away from taboo and social pressures.

Aru Agarwal '14

R/GA, Associate Strategy Director Aru Agarwal is an Associate Strategy Director on the Business Transformation team at R/GA. Aru has spent most of her career in brand and innovation strategy, helping global companies envision their future and craft relevant and empathetic products, services, and experiences. She is also the New York Chapter Lead for Women In Innovation, where she's on a mission to help close the gender gap in innovation.

Corin Camenisch '16

Pathfinder, Senior Product Marketing Manager Corin Camenisch is a Senior Product Marketing Manager at Pathfinder, a fast-growing software startup in London. Throughout her career, she has managed several consumer goods brands in Switzerland, started her own branding agency where she positioned startups in NYC and SF, and is now building the future of marketing automation across the pond.

Jui Khopkar '15

SpotCo, Associate Director of Insights & Strategy Jui Khopkar is an Associate Director, Insights & Strategy at SpotCo, an entertainment advertising and branding agency based in New York. Through her work in audience research, trend analysis, and brand planning, she supports the Arts, building entertainment brands that come to New York. Previously, she has worked at TBWA Worldwide with global clients such as Pepsi, Nissan, Tic Tac, Hilton, to name a few and was also a part of the Common Future Project that won the UN Global Leadership Award in 2018. In her free time, she volunteers at the Rotary Club of New York.

Archie Bell '13

One X Studios, SVP & Head of Content and Creative Development Archie Bell is SVP, Head of Content and Creative Development at One X Studios, the branded content division of Urban One, LLC. Throughout his career, he has worked at various advertising agencies and media companies, crafting vivid stories and authentically connecting brands and advertisers to culture.

Veta Bates '14

Versus Studio, Co-founder & Head of Strategy Veta Bates is Co-founder and Head of Strategy at Versus Studio, a creative studio in New York City. Her strategic insights have aided the ambitions of solopreneurs, small businesses, growth-stage companies, and nonprofits as well as Fortune 500 companies, including Google, The Walt Disney Company, Procter & Gamble, The Coca-Cola Company, General Mills, and Paramount Pictures. Veta is a volunteer teacher at NYU's Institute for Impact & Intrapreneurship, which aims to extend the privilege of an entrepreneurial vocabulary to people or places with less exposure and access. She is also a mentor and brand advisor for Restore NYC, whose mission is to end sex trafficking in New York and restore the well-being and independence of its survivors.

Cj Draper '16

Pearlfisher, Design Director CJ Draper is an award-winning Design Director at Pearlfisher, NY; an independent branding agency focused on creating simpler, lighter, and more desirable brands for the future. Since graduating from the Masters in Branding program in 2016, CJ has had the pleasure of working with many brands from ABInBev, Diageo, General Mills, Mars, and even Metallica. While he likes working with established brands, CJ loves working with startups challenging the norm.

Philippe Ostiguy '15

Exposure, Brand and Creative Strategist Philippe Ostiguy is a brand and creative strategist at Exposure and, previously, at 2x4. Current and past clients include Prada, Uniqlo, MAC Cosmetics, Converse, and Second Stage Theater. He is interested in culture-making; in fandom; in the music, movies, art, and design that expand our imagination.

Maria Sanoja '16

5 Hormigas Caribe, Designer & Lead Strategist María Sanoja is a designer and lead strategist at 5 Hormigas Caribe, an account planning shop in Santo Domingo, in her native Dominican Republic. She seeks to combine wonder and reason to create resonance. At 5 Hormigas Caribe, María has led planning projects for diverse prominent local brands and challenges, ranging from customer segmentation to full branding projects. Simultaneously, she works on mostly branding projects as a designer and illustrator. She also has a personal project called 100 Days of Overthinking. In the past, she has worked as a designer at Lippincott, Droga5, J.Crew, Mother Design, among others.

Michelle Poler '15

Hello Fears, Founder Michelle Poler is the founder of Hello Fears, a social movement that has empowered millions to step outside of their comfort zone and tap into their full potential. She is the author of the book "Hello, Fears" and a renowned keynote speaker. She has been invited to speak at hundreds of companies, including Google, LinkedIn, Microsoft, Toyota, Coca-Cola, Facebook, Dunkin', P&G, ESPN, and many more. She is also the host of her own podcast in Spanish, Desde El Avión (From The Plane), and the lead content creator at @hellofears on Instagram.

Randy Gregory '13

IBM Watson Health, Senior Design Strategist Randy Gregory is a Senior Design Strategist at IBM Watson Health on a team located in Austin, Texas. During his career, he has worked on many projects and focus areas, including healthcare, artificial intelligence technologies, cloud systems, mobile applications, design thinking facilitation, large brands, non-profits, small businesses, city infrastructure projects, and propelling design communities.

Alison Ketchledge '14

Sterling, Account Director Alison Ketchledge is an Account Director at Sterling, a branding and design agency in Manhattan. Throughout her career, Ali has led accounts for a diverse roster of clients, including The Hershey Company, Mastercard, L.L.Bean, Colgate Palmolive, and the Estee Lauder Companies. Prior to Sterling, Ali worked at a boutique luxury branding agency, And Partners, as well as in-house at Amalgamated.

Sophie Steinmeyer '16

Adidas Runners, Strategist Sophie Steinmeyer is currently a Strategist for "Adidas Runners" global at act.3, a brand activation and strategy agency located in Berlin, Germany. After finishing the SVA Branding program, Sophie first interned at Graj + Gustavsen, a branding and design agency for Fortune 500 Companies, and then was hired as the Brand Manager for Marlo Laz, a fine jewelry brand based in New York City. Since relocating to Germany in 2019, she has been working on global brand strategy, management, and concept development for "adidas Runners," a worldwide running and brand community by adidas.

Lana Ugurtas '15

Momentum, Senior Strategist Lana Ugurtas is a Senior Strategist at Momentum, an experiential agency in Manhattan. Throughout her career, Lana has worked with several brands across various categories, including Estee Lauder, Canada Goose, Kiehl's, TUMI, Verizon, and many more. Lana is passionate about crafting brand stories with a strategic outlook grounded in the current cultural and marketplace trends. As a lateral thinker and visual storyteller, she crafts unique brand strategies that transform brands and establish their foothold in culture.

Janavi Kothari '13

Brand Tonyc, Brand Strategist & Designer Janavi Kothari is an independent brand strategist and designer based in Toronto. She started her practice, Brand Tonyc, to create holistic brand strategies and design experiences for clients who are in industries such as fintech, food and beverage, cannabis, and more. She is also an Instructor of UX and UI design at Brainstation, a leading digital education school in North America.

Alejandro Largo '14

Huge, Associate Creative Director Alejandro is an associate creative director at Huge, where he leads projects for the Brand Strategy & Identity team. Additionally, he is the co-founder of Travel Trove, a planning platform with the goal of helping travelers go on their best trips. He has played a key role at several early stage startups including Away and Paddle8, where he led creative teams, helped define the brand, and created a unified consumer experience across digital and physical touch points.

Andy McGrath '13

Sony Music Entertainment, SVP Andy McGrath is currently the SVP of Marketing at Sony Music Entertainment in New York City and has a long history in cultural marketing throughout his various roles in artist management, recorded music, and brand marketing agencies. Throughout his career, he has worked alongside many of the most recognizable artists and brands, including Coca-Cola, Radiohead, Converse, Paul McCartney, Sonos, Gorillaz, YouTube, Bob Dylan, and many more.

Lauren Martiello '13

M Booth, Lead Conceptor Lauren Martiello is a lead conceptor at M Booth, a creative agency in Manhattan. She uncovers valuable insights and finds the tension in culture, both of which serve as the strategic building blocks for her to come up with a compelling narrative and new, big ideas that underscore her client's business goals.

Montse Zamorano '15

Accenture Interactive, Design Strategist Consultant Montse Zamorano is a Design Strategist Consultant at Accenture Interactive in Madrid. Through her career, she has worked with brands in the Resources, Hospitality, and Real Estate industries, such as Radisson, Repsol and Aston Martin, creating connected experiences through branding, design, and technology. In her free time, she works on her passion for photographing architecture professionally.

Tom Calabrese '13

Quill.org, Co-Founder and Product Designer Tom Calabrese is a co-founder and product designer at Quill.org, an education technology non-profit. Quill.org's mission is to help all students become strong writers and critical thinkers. As of 2019, the website has positively impacted over 2.4 million students.

Jenny Beatty '14

Britelite Immersive, Associate Creative Director Jenny is the Associate Creative Director at Britelite Immersive, a creative technology agency in San Francisco that is working to transform how brands engage with their audiences in the ever-evolving world of digital experience design. Throughout her 15-year career, she has developed award-winning print and digital experiences for ambitious brands, including Visa, Sutter Health, Audi, Amgen, Salesforce, Accenture, SAP, and more. Her work is defined by a dedication to cross-functional collaboration that results in emotionally impactful visual narratives and functional design systems built on emerging technology.

Anna-Rae Morris '16

TRIPTK, Design Strategist Anna-Rae Morris is a Design Strategist at TRIPTK, a brand transformation studio in TriBeCa. Working at the intersection of design and strategy her work has leveraged cultural trends and design thinking to bring to life on-shelf products, services, and experiences for some of the world's most recognizable brands. Her recent projects have included Moet-Hennessy, Snickers, Disney, Baileys, Smirnoff, and Marriott International.

Jeremy Miller '13

Landor, Senior Designer Jeremy Miller is a Senior Designer on the creative team at Landor's New York office, a global brand consultancy firm that has built iconic brands such as FedEx and Levi's. His role focuses on conceptualizing ideas based on the design strategy and creative briefs. Throughout his career, he's had the opportunity to work with both small studios and large agencies for a variety of clients, including Credit Suisse, Bombardier, and the Canadian Broadcasting Corporation.

AJ Mekky '14

Bayer; Senior Associate Director, Global Design AJ Mekky is Senior Associate Director, Global Design at Bayer, a multinational enterprise with core competencies in the Life Science fields of health care and agriculture. Throughout his professional design journey, he has worked with numerous global brands, including Microsoft, Lufthansa, Air France, AT&T, Aspirin, Aleve, Coppertone, Dr. Scholl's, and more.

Marla Stough '12

Erno Laszlo, Creative Director Marla Stough is the Creative Director at Erno Laszlo, a luxury skincare brand focused on efficacy and its 90+ year heritage. She has over 14 years of experience developing creative work in the beauty industry, with roles at Amorepacific, Revlon and Almay.

Karen Morvan '13

Stuller, Senior Digital Marketing Manager Karen Morvan is the Senior Digital Marketing Manager at Stuller, Inc., North America's largest manufacturer and distributor of fine jewelry, located in Lafayette, Louisiana. Throughout her career, she has led B2B and B2C marketing teams in the healthcare, entertainment, and luxury goods industries.

Julian Puente '14

EGADE, Branding and Marketing Professor Julián Puente is currently a Branding and Marketing Professor at EGADE – the Business School of leading Mexican University Tec de Monterrey. Throughout his professional career, Julián has had the opportunity to lead strategic work at various agencies, including Ogilvy, McCann, and DDB, for iconic global brands such as VW, McDonald's, Coca-Cola, Chevrolet, Nestlé & MARS. During his years at Interbrand, he contributed to building Mexican brands such us Cinépolis, Grupo Martí, Grupo Rotoplas, and Grupo Herdez. He was the Head of the Creative Shop at Facebook Mexico for the past 2.5 years, where he was able to join forces with creative agencies and tech partners to transform the digital creative ecosystem in Mexico.

Saloni Soni '14

Versus Studio, Co-Founder & Head of Design Saloni Soni is Co-founder and Head of Design at Versus Studio, a creative studio in New York City. She has developed high-concept, culturally relevant, and lasting designs for companies including PepsiCo, Unilever, Google, Constellation Brands, Newstand, and Banco San Juan International. Her strategic design work has also been recognized by Print Magazine, GDUSA, Bill & Melinda Gates Foundation, and The World Brand Congress.

Julia Vidigal '14

Crudo, Co-Founder Julia Vidigal is co-founder of Crudo, a brand consulting specialized in the Hospitality, Food & Beverage segment. She has helped local and international brands to understand the Brazilian market place and build meaningful experiences. Through research, strategic planning, and content, she has collaborated with retail brands, Michelin starred restaurants, and hotel chains, such as Fairmont and Inbev.

Christina Bou Raad '13

TMRW, Design Director Christina Bou Raad is the Design Director at TMRW, a software company revolutionizing the IVF medical industry. Previously, she worked with New York-based boutique design agencies, where she collaborated with a team of design and tech experts to develop advanced solutions for clients such as Brookfield, MoMA, and CVS.

Abby McInerney '11

Amazon Audible, Senior Creative Director Abby McInerney is a Senior Creative Director at Amazon’s audio entertainment company, Audible. She leads strategic brand initiatives across the customer experience sitting at the intersection of Marketing and Product Development. Before this, she spent a decade at Time Inc. building the enterprise brand, articulating their transformation story, and working with iconic brands such as Time, Sports Illustrated, and People.

Tyler Smith '13

SOS, Associate Creative Director Tyler Smith is an associate creative director at SOS, a brand intelligence agency based in Toronto. He has worked in branding and design for over a decade and has worked on brands ranging from local startups to global powerhouses like Nike, Reebok, Mini, and Porsche.

Kathryn Spitzberg Johnson '11

Big Squirrel, Partner Kathryn Spitzberg Johnson is a partner at Big Squirrel, a boutique consultancy that helps brands and businesses navigate disruptive cultural currents by gaining a deeper understanding of how people think, feel, and act. Whether it’s uncovering the deepest values that connect unique “tribes” of people or examining the nuances that make us individuals, Kathryn has helped a diverse range of brands and clients take confident steps to create a meaningful impact in an ever-changing world. Her most recent work includes helping PepsiCo understand what it means to be a foodie across the globe and examining the modern woman for Stacy’s Pita Chips. She assisted in creating a meaningful space in a saturated ice cream market for Steve's Ice Cream, as well as analyzing and reimagining the retail experience for HanesBrands.

Amy Speck '13

BBMG, Senior Brand & Social Impact Strategist Amy Speck is a senior brand and social impact strategist at BBMG, an agency in Dumbo, Brooklyn. She works with purpose-driven businesses, non-profits, and foundations to tell the story of why and how they exist to serve society better. She has worked across industries, with local, national, and international organizations such as Burton, the Ford Foundation, Brooklyn Greenway Initiative, Willow, and Nespresso.

Zach Lynd '11

De ELLA Mezcal, President Zach Lynd currently serves as President of De ELLA Mezcal, a pure plant-spirit company that is reimagining the world of spirits. Previously Lynd was a co-founder of creative consulting studio Kizmet, where he directed large global initiatives for a portfolio of luxury clients, including Estée Lauder Group, Moet Hennessey, Luxottica, Faena Hotels, and Chanel. His work designing award-winning restaurants and retail experiences, creating and launching new products, brought Lynd notoriety across industry and features in Vogue, Architectural Digest, and Departures Magazine.

Greg Tatum '13

Wasserman, Creative Director Greg Tatum is a Creative Director at Wasserman, a sports marketing and talent management company. With a proven track record of creative problem solving, he has worked on a variety of brands, including American Express, Nike, Coca-Cola, Burger King, Proximo Spirits, Bayer, and Wells Fargo.

Jeremy Dipaolo '11

Nomscape, Founder Jeremy DiPaolo is the founder of Nomscape, a creative strategy consultancy for the food, beverage and hospitality industries, and Chief Gelato Officer for Mjuk Mjuk, Nomscape’s premium gelato brand in Scandinavia. He was a founding member of the PepsiCo Design & Innovation team, helping secure a Red Dot award in 2014 for Client of the Year. His work spans five continents and has built lasting value for companies such as Dineequity, American Airlines, Skyy-Campari, Kimberly-Clark, P&G, Unilever, Target, Walmart and CVS Health, and has been covered by Harvard Business Review, Vogue, The Atlantic, The New York Times, Fast Company and Bloomberg Businessweek, among others.

Surabhi Rathi '18

Tether, Brand Strategist Surabhi Rathi is a Brand Strategist at Tether, a multidiscipline creative agency in Seattle founded by Stanley Hainsworth. Throughout her career, Surabhi has worked on the agency and the client side, spearheading branding projects for early-stage startups as well as global brands. Her strategic insight and creative rigor have positively impacted brands including Microsoft, Nike, Gatorade and more.

Catalina Torres '13

Crossover Health, Lead Product Designer Catalina Torres is a Lead Product Designer at Crossover Health, a next-generation healthcare organization that uses a membership-based approach and technology to fundamentally change the way health care is practiced, delivered, and experienced. Before Crossover, Catalina was a Product Design Director at Grubhub, the online food delivery market leader where she was responsible for the design and content strategy of consumer apps (iOS, Android, responsive web). Before Grubhub, Catalina was the Cofounder of Viking Lab, a nimble interaction design studio that supported multiple startups and established companies within the healthcare industry.

Mo Saad '11

Landor, Creative Director Mo Saad is currently based in Singapore as Creative Director at Landor, the world’s largest brand consultancy, where he leads an extensive P&G portfolio and works with diverse corporate clients across South East Asia. His career saw him work with Novartis, Merck, and Genentech in New York City; he later worked between Saudi Arabia and the UAE with clients like Dubai Opera, Emaar Hospitality, and Saudi Telecom. Mo is also the founder and president of AIGA Middle East, the first international chapter.

Shantie Villada '13

MRM//McCann, Associate Director Shantie Villada is an Associate Director at MRM//McCann, the world's leading ad and marketing agency. Throughout his career, he has worked with global brands like IBM, Google, Microsoft, ADT, Honeywell, American Express, as well as a roster of startups in the U.S., Mexico City, and Spain.

Natasha Schmahl '11

KlimaHelden, Chief Architect Natasha Schmahl is the Chief (Brand & Business) Architect of KlimaHelden, a Munich-based start-up, empowering businesses to easily take action for the environment. Before co-founding the start-up with her husband, she helped some of the largest corporations in Thailand with their brand strategy, and many corporations in Europe, such as Lufthansa, Royal Bank of Scotland, and UBS, with their human-centric innovation.

Christine Shin '18

Roxanne Assoulin, Designer Christine Shin is currently a designer at Roxanne Assoulin, working on collections for in-house and private label fashion brands. She is a strategic-minded creative with a focus on research and trends. Highlights from past experiences have included working on projects for a wide range of brands including Apple, Samsung, YouTube, Urban Outfitters, and Stitch Fix.

Jess Spataro '18

Studio Eagle, Brand Director & Strategist Lead The Brand Director & Strategist Lead at Studio Eagle, award-winning workplace design and delivery firm, Jess Spataro works with her team of creatives to redefine the workplace. From leading strategic processes and research for Studio Eagle's clients to managing the direction of the company's brand, Jess continues to immerse herself in discovery to offer insight and bring to life branding in the built environment.

Carina Sandoval '18

Champions Design, Strategy Lead Carina Sandoval leads strategy at Champions Design, a design and branding agency founded by SVA Branding mentors Jennifer Kinon and Bobby C. Martin. Carina guides the research and strategy that informs and inspires the studio's visual identity system design for clients across industries. In 2019, she joined the faculty at the SVA MFA Design program, where she taught a Thesis Consultation course that brought students through the process of building a brand strategy for their thesis ventures.

Katherine Burke '19

Sandblast Productions, Creative Director Katherine Burke is a Creative Director at Sandblast Productions, where she works with clients like NBCUniversal and Comcast to create promotional videos and experiential and interactive content for architectural screens of all sizes, including ongoing content for the 30-foot screen in the NBC’s 30 Rock office space.

Malavika Rao '19

Razorfish, Director of Brand & Consumer Strategy Malavika Rao is the Director of Brand & Consumer Strategy at Razorfish, where she leads brand strategy on Dove, including its purpose and product work for North America and global markets. She works with a multifunctional team across digital and social, traditional advertising, PR, and legislation to create a more equitable world for women. The work they do aims to challenge the limited perceptions of beauty that exist in our world today to take positive actions towards inclusivity - across age, body shape and size, ethnicity, hair type, and more.

Josee Nakhle '18

UNICEF, Visual Communicator Josee Nakhle is a visual communicator at The Global Partnership to End Violence Against Children, an organization hosted by UNICEF with one focus: making the world safe for children. Throughout her career, she worked at fashion magazines such as A magazine and L’Officiel Levant as an art director with photographers and clients, including Juergen Teller and Riz Ahmed.

Melinda Welch 17

Brand Bureau, Co-Director of the Strategy Melinda Welch is Co-Director of the Strategy team at Brand Bureau, a multidisciplinary branding and design agency in New York City. In collaboration with the studio's interior and graphic design teams, Melinda and her fellow strategists develop brands, define experiences, and design spaces. Throughout her career, she has had the pleasure of working with world-class brands, including Four Seasons, Google, Virgin, Ford, Marriott, Budweiser, and P&G, among others. She enjoys assistant-teaching an honors class in the Masters in Branding program and teaches an undergraduate Branding & Messaging course at Pratt Institute.

Khushbu Bagaria '18

Wishbox, Founder & Managing Director After graduating from the Masters in Branding program at SVA, Khushbu Bagaria landed a job as a Senior Strategist at Landor India, where she learned the art of storytelling and the importance of understanding human behavior in order for brands to build meaningful connections. She is now the Founder and Managing Director of Wishbox, a brand consultancy in Chennai, India with new ambitions and a greater knowledge of how branding can change perceptions.

Memoli Ward '17

M.Gemi, Senior Interactive Designer Memoli Ward is Senior Interactive Designer at M.Gemi, a luxury retail brand in SoHo, where she leads visual brand strategy. Memoli also provides consulting design and strategy services to start-ups in the New York metro area.

Camila Lisboa '18

Facebook, Global Business Marketer Camila Lisboa works on the Global Business Marketing team at Facebook, in São Paulo. In her day to day routine, she understands the needs of the Agency Team and gives them the support needed to strengthen their relationship with clients, drive business opportunities and educate people on how to use Facebook's platforms and products more effectively.

Richard Vassilatos '17

Ayzenberg, Associate Director of Strategy Richard Vassilatos is an Associate Director of Strategy at Ayzenberg, an independent full-service agency based in Pasadena. His work bridges the gap between business realities and shifting consumer expectations for clients, including P&G, Pepsi, Amex, City of Hope, and Xbox Game Studios.

Derek Lee '18

Murmuration, Design Manager Derek Lee is a Design Manager at Murmuration, a data and analytics organization in the political arena. Derek's career has taken him across industries and the world, starting in finance and publishing to education in Japan and back to his first love, design. Derek has a background in information systems and design. He combinesthis background with the Masters in Branding program training to create seamless visual systems across his current organization's products and services. Before Murmuration, Derek was on the global business development team at FleishmanHillard where he developed and pitched activation concepts to brands like Cadillac, Nike, Wells Fargo, Samsung, among others. One of the highlights of Derek's time during the program was getting the opportunity to design the logo for television's first gender non-binary character, Taylor Mason, on Showtime's hit financial crime drama, "Billions."

Allison Mussoline '17

Ranch Rider Spirits Co, Brand Director Allison Mussoline is the Brand Director at Ranch Rider Spirits Co., a startup cocktail brand in Austin, TX. In this role, she combines her years of brand management in the fashion retail sector with her experience as a brand strategist. Allison's responsibilities as Brand Director include developing Ranch Rider Spirits' foundational brand strategies and visual guidelines, managing and executing all media and marketing strategies, as well as establishing successful brand partnerships.

Tim Harms '11

Hewlett Packard Enterprise, Creative Director of Global Branding Tim Harms is the Creative Director of Global Branding at Hewlett Packard Enterprise.

Phillip Lauria '18

Thought Matter, Senior Strategist Phillip Lauria is a Senior Strategist at Thought Matter, a strategic design studio in Manhattan. Throughout his career, he has worked with several brands, including MAC Cosmetics, Hewlett Packard, Canadian Club, General Mills, Target, and more. He also sits on the advisory board of N Square, a non-profit collective of innovators working to reduce the nuclear threat.

Fabian Amaru Muenala '17

Alter-Native, Co-Founder & Owner Fabian Amaru Muenala is co-founder and owner of Alter-Native, a Native American brand & retail business with stores in New York and New Jersey. Fabian’s mission is to unify and create a platform for Native artists from North, Central & South America, all to help voice and amplify indigenous cultures and artworks. His desires to further aid and strengthen First Nations people and their stories has been through the Rimay Raiz Collective in New York, and the Runas in Resistance initiative in the Andes region of Ecuador.

Maxine Gurevich '11

VaynerMedia, Vice President of Insights & Strategy Maxine Gurevich is Vice President of Insights + Strategy at the digital agency VaynerMedia where she leads cultural trend studies, social platform analytics analysis, brand positioning workshops, and digital content strategy plans. Her client roster spans across global brands in developed and developing markets, including PepsiCo EMEA, Ponds Southeast Asia, Dove, L’Occitane, Mondelez, The Shed, Calvin Klein, Brazil Tourism Board, among others.

Michelle Kwiatkowski '18

Prudential, Art Director Michelle Kwiatkowski is an Art Director at Prudential, the largest insurance company in the United States. Through design and visual storytelling, she strategically works across the company's brand to elevate the conversation around financial wellness, empowering individuals to take control of their finances so they can focus on the fun stuff.

Hannah Mowrey '17

Grin, Designer & Brand Builder Hannah Mowrey is a Chicago-based designer, brand builder and pun master. She’s a third-generation partner of her family-owned branding studio, Grin. It’s here where Hannah’s role as a designer has shifted into a multiple hat-wearing-juggler. Along with her team, she creates work for a wide range of industries from major hospitality brands to global manufacturers of education technology. The work she and her team create is focused on developing unique brand voices, designing bullet-proof brand identity systems and making sure their clients are actually being seen by the right people. Hannah takes a strategic approach to design that focuses on uncovering the best, most honest approaches for brands that will build business and turn frowns upside down. All while doing everything with a glass laugh full approach, and a slew of terrible puns along the way.

Jessie McGuire '11

ThoughtMatter, Managing Director Jessie McGuire is the Managing Director at ThoughtMatter, a strategic branding and design studio committed to Work Worth Doing. Jessie has been integral to shaping the purpose and vision of ThoughtMatter while spearheading creative projects that raise awareness for and drive change within communities, start-ups, non-profits, and cultural institutions. She has managed global design projects for brands owned by P&G, Kimberly Clark, and Colgate-Palmolive, as well as local initiatives in New York City’s Lincoln Square, Lower East Side, Long Island City, and Downtown Staten Island. Jessie also serves as a board member at AIGA NY. A passionate advocate for design’s role in the age of distrust, she is committed to advancing social equity both on and off stage.

Cheryl Johnson '18

FutureBrand, New Business Manager Cheryl Johnson is a New Business Manager at FutureBrand New York, a global brand transformation company connecting purpose with experience. Throughout her career, she has worked with innovating brands and organizations, including Virgin America, New York Fashion Week, Mailchimp, Equinox Hotels, and more. She also serves as a creative and marketing consultant to social media influencers, helping them fine-tune their offerings to brands.

Farida Leheta '17

The Brand Company, Brand Strategist Farida Leheta is a Brand Strategist at The Brand Company, a branding consultancy located in Cairo, Egypt. She works on brands that range from startups to market leaders. Her most memorable clients include Azza Fahmy Jewellery, El Gouna, and The Grand Egyptian Museum.

Hansel Perez '12

Bloomberg LP, Creative Professional Hansel Perez has worked as a creative professional at Bloomberg LP for over a decade. He currently works in the marketing department on the video production team. He creates videos for financial products, global events, and all brand level communication. Hansel is an active participant in Bloomberg's Diversity and Inclusion programs. He serves on the leadership board for the Bloomberg Latinx Community.

Brian Gaffney '11

(PwC) Advisory Practice, Consulting Leader Brian Gaffney is a New York City-based consulting leader within PriceWaterhouseCoopers’ (PwC) Advisory Practice and customer competency. Throughout his career, client-side, and consulting, Brian has occupied various consumer marketing and brand roles - in strategy and operations - with a focus on the entertainment and media sector. Outside of his professional services work, Brian, who quietly aspires to become the Chief Customer Officer (CCO) for the specialty coffee industry, works to more directly and meaningfully connect coffee producers to their end consumers.

Miguèle Issa '18

Nucleus, Strategist Miguèle Issa is a strategist at The Nucleus Group, a collaborative headquartered in Brooklyn. Her experience spans a variety of CPG brands in categories such as Home Care and Fem Care but also a variety of social issues including but not limited to the Syrian refugee crisis of the Middle East, and issues of health and immunization in developing countries. At Nucleus, she is dedicated to increasing the capacity of others to employ human-centered research and design principles as vital tools to identify problems and create agile and effective solutions that scale.

Katie Kravit '17

Ugly Wolf, Creative Director and Co-Founder Katie Kravit is the creative director and co-founder of Ugly Wolf, a collaborative strategic design studio based in Los Angeles & New York. Throughout her career, she has worked with many brands, including Amazon, Minibar Delivery, Chief, Purpose, and more. She has a love for storytelling and an unwavering passion for affecting the human condition through branding. When she's not designing, strategizing, or running her business, Katie can be found catching sunsets with her rescue pup, Rocky, exploring the world, repurposing antiques, and seeking out the best guacamole in the city.

Sakhi Todi '19

The Ricciardi Group, Client Strategy Sakhi Todi works in Client Strategy at The Ricciardi Group, a woman-owned creative, strategy and marketing group based in NYC and one of Inc Magazine’s Fastest-Growing American Companies. Throughout her career, she has held in positions in Marketing, Advertising, Content Strategy and Design, serving a broad range of Sports, CPG, F&B, Retail and Fintech brands. She occasionally volunteers with AIGA NY and offers her services as a Strategist in the "Make a Mark" Makeathons.

Anna Paskow '12

theSkimm, Director of People & Culture Anna Paskow is the Director of People & Culture at theSkimm, a news company focused on millennial women. With over ten years of expertise in internal branding, employee experience, and community building, her mission is to empower employees to do their best work at a company they love.

Rebecca Etter '11

Grupo Bimbo, Global Marketing Director Rebecca Etter is a Global Marketing Director at Grupo Bimbo, a Mexican multinational bakery product manufacturing company headquartered in Mexico City, Mexico. It is the world’s largest baking company, and it operates in 32 countries. Throughout her career, she has also worked at The Hershey Company, Diageo, Interbrand, Landor, and Conde Nast Publications.

Jenna Halbert '18

Reddit, Brand Strategist Jenna Halbert is a Brand Strategist at Reddit, acting as a creative consultant for brands looking to advertise on the platform. She works to deliver insight-driven creative solutions that bring brand campaigns to life in ways that are unique to Reddit.

Namrata Kalani

The Narration, Founder Namrata Kalani is the founder of ‘The Narration,’ an online women’s western wear brand which specializes in geometric paneling and color blocking. Before starting her brand, she was the Head of Product at ‘The Setting,’ an experiential branding studio in Manhattan. This gave her hands-on experience in handling different product segments by working for various brands, including M.Gemi, Free People, Bridgeton Holdings, Pure Change, Vitruvi, and more.

Theresa Brondholt Sorensen '19

Wolff Olins, Strategist Theresa Brondholt Sorensen is working as a strategist at Wolff Olins in London, UK. She helps companies who find themselves at a critical point to better navigate change. By understanding the internal environment of the company and external factors such as changes in the industry and significant cultural shifts, she works to deliver solutions that are both transformational and effective.

Raquel Martinez '12

Customer Experience & Digital Transformation Consultant Raquel Martinez is a Customer Experience and Digital Transformation Consultant, working with several global nonprofits in New York. Raquel's mission is to grow the impact and footprint of women in technology. She also produces Brandstand a free, public event to dissect, debate, and discuss a timely topic 'on the stand,' the flagship event of the SVA Masters in Branding Alumni Network.

Sascha Donn '2011

BlackRock, Global Head of Employer Brand Sascha Donn is the Global Head of Employer Brand at BlackRock, the world’s largest investment manager. Prior to joining BlackRock, Sascha worked for brand engagement firms Sullivan and Straightline, where she led brand and marketing projects for clients, including Brown University, Cornell University, JP Morgan Chase, Shutterstock, Twitter, Alphabet, and Walgreens, among others. In her free time, Sascha is the Global Finance Lead for WIN: Women in Innovation, a nonprofit on a mission to close the gender gap in innovation. She is also on the board of Mothership, a nonprofit dedicated to increasing access to high-quality health information and resources for families.

Gena Cuba '14

Nucleus, Partner & Creative Director Gena Cuba is a Partner and Creative Director of Nucleus where she leads the Impact team in human-centred design strategy and design research. A design strategist with over 15 years of experience, Gena’s work focuses on re-framing large, complex problems in surprisingly simple ways. She spends her time carefully observing and inquiring about the curiosities that we call home, community, work and care. Gena has worked in partnership with collaboratives including UNICEF, IDEO, Dalberg Design Impact Group, IDEO.org, and Pepsi Innovation using human-centred principles to guide the development of strategic systems. Throughout her career, she has been honored with awards including The Paula Rhodes Scholar from the School of Visual Arts, Visual Art Scholarship by Peck School of Arts, the Frederick R. Layton BFA Award and has been published in the Communication Arts Arts Design Annual, Step Design 100, Black Book AR 100 and Graphis Annual. Gena also teaches at Parsons School of Design and the School of Visual Arts.

Carlos Fuentes '18

GrupoMarca, Director of Strategy & Founder Carlos Fuentes is the Director of Strategy and Founder of a new strategic business studio based in Santiago called GrupoMarca, He's also the Founder of the twelve years old Branding Company, Panda. Throughout his career, he has worked with several brands, including New Balance, Sony, Principal, DeLonghi, Topshop, and some of the greatest Latin American Retail Brands. He defines himself as an entrepreneur, that's the reason why he is not only working for clients on these companies. He is also developing new business ideas all the time. This is the reason he was able to create one of the most successful Hair Salon Chain in Latam with almost 31 stores, called Glam&Co. He also sits on the advisory board of Ronda, a non-profit of entrepreneurs like him that find the way to connect people with disabilities and the right working position for them. This year he is also starting with a new Fintech model that gives microloans to people using the same idea that inspired him to start his own companies "Money shouldn't be a drag, it should propel your life forward, and we are here to make it happen".

Shayla Hunter '17

Egg Strategy, Strategist Shayla Hunter is a Strategist at Egg Strategy, a marketing strategy consulting firm with offices in Chicago, New York, and Denver. Shayla has worked in lifestyle, health, and consumer package goods groups with brands including Samsung, the NFL, Edward Jones, and McCormick & Company. Shayla is also the creator and illustrator of The 100 Black Females Project, a project that empowers the voices of black women and girls of all ages.

Charmie Shah '19

Jones Knowles Ritchie, Designer Charmie Shah is a Designer at Jones Knowles Ritchie, an Award-winning design-led creative company building brands for disruption, scale, and good. Based out of the Manhattan agency, she is an integral part of high impact projects such as the branding and strategic package design for Bud Light beverages like Bud Light Seltzer, and Bud Light Peels, rebranding for MLS sensations New England Revolution, among others. She also likes to give back to the community by being a regular "Maker" at Make-A-Mark events in and around New York.

Tricia DelGaudio '12

Intuit, Senior Marketing Manager Tricia DelGaudio is a Senior Marketing Manager, leading lifecycle marketing at Intuit. Prior to her current role, she was a Strategy Director at Epsilon SF, leading the Google Home account for three years. Her work for Google won a 2018 Silver ADDY Award (AAF), 2018 Horizon Interactive Gold Award and 2018 DMN Award for the exemplary and innovative use of data, strategy, and technology in pursuit of marketing excellence. In 2019 she presented at the MarTech Conference on marketing in the age of voice assistants.

Lee Changzhi '11

ZS Associates, Global Creative Lead of Events & Live Experiences Lee Changzhi is the Global Creative Lead of Events and Live Experiences at ZS Associates, a management consulting firm with 22 offices worldwide. He is currently based in the New York office. Throughout his career he has helped brands articulate their voice through experiential methodologies, be it a launch of a new product, a staging of a test drive, or in his most recent role, the development of training sessions, team building events, innovative workshops and summits to help clients articulate or solve for a business problem. His projects over the last ten years have included illustrious events for brands such as TIME Magazine, Microsoft, the Walt Disney Company, ABC Family, ESPN, Nespresso, Equinox Fitness Clubs, Qantas Airways, Intel, Blackberry, Volkswagen Australia, P&G's SK-II, the London 2012 Olympic Games and the Glasgow 2014 Commonwealth Games.

Kristina Ermolenko '18

HeatWork AS, Design Strategist Kristina Ermolenko is a Design Strategist at HeatWork AS, a company in Northern Norway that specializes in mobile hydronic heating solutions. She works on a range of design projects, including brand development, product and digital strategy, experience, and service design. Kristina is also co-founder of Advance Educational Center in Russia, for which she developed a brand identity and continues to develop future business visions and identify new opportunity spaces.

Shivani Gorle '17

ThoughtMatter, Cultural Strategist Shivani Gorle is a Cultural Strategist at ThoughtMatter, a New York City-based strategic design and branding studio focused on Work Worth Doing. She plays a key role in expanding the studio's strategic capabilities and works with creative teams to build brand identities for clients that capture the cultural context around their offering. During her time with ThoughtMatter, Shivani has tracked and written about emerging trends and opportunities across a number of industries, with a focus on art, innovation, sustainability, and civic engagement. Shivani's educational background includes a Masters degree in Branding from the School of Visual Arts. She also has an undergraduate degree in mass media from the University of Mumbai, specializing in advertising. In addition to brand strategy, Shivani's "Queens OnScreen" illustration series has landed coverage in publications including Brand Equity Economic Times, Buzzfeed, ATTN:, AV Club, Mashable and Hindustan Times.

Ling Hsu

McCann Erickson, Strategic Planner Ling Hsu is a Strategic Planner at McCann Erickson in Taiwan, an American global advertising agency. Seeking out and excavating cultural and human insights, Ling helps brands building communication strategy, marketing planning, and customer experience aligned with brand missions.

Chris Crosby '12

Goal, Co-Founder & Strategist Chris Crosby is a co-founder and strategist at Goal, a branding practice based in Utah. With experience working both brand-side and in consulting roles in the technology and consumer packaged goods industries, his clients include Johnson & Johnson, Google, software startups, and e-commerce businesses. Chris also teaches as an adjunct lecturer at Brigham Young University.

Noah Armstrong '11

VSA Partners, Creative Director Noah Armstrong is a creative director at VSA Partners in Chicago, where he's part of the Google team. Since graduating from the Masters in Branding program, he's contributed strategy and design work to studios like Sterling Brands and Firebelly and spent four years in the music business working with the management of artists like The xx, Spoon, Major Lazer, and Zedd.

Ina Dimitrova '18

BX Brand Experience Design Group, Design Director Ina Dimitrova is currently a Design Director at BX Brand Experience Design Group, where she leads the development of comprehensive brand identities for both established and innovative health and wellness clients.

Carter Bird '17

Gretel, Senior Strategist Carter Bird is a senior strategist at Gretel, a creative brand studio in New York. There, he transforms divergent problems into convergent clarity to empower brands like Nike, National Geographic, Knoll, The New York Times, and more. Carter joined the Gretel strategy department in its infancy and has since helped form the studio's approach to the strategic process. Throughout his career, Carter has remained a generalist, guiding research, core strategic thinking, architecture, verbal tonality, and design directives for projects, both big and small.

Talia Evans '19

Pearlfisher, Strategist As a strategist at Pearlfisher, Talia Evans helps brands establish a meaningful difference by designing for the lives we want to lead. She extracts brand insights from a deep understanding of cultural shifts, and uses these insights to define how brands can connect with our changing needs and desires.

Martin Batt '12

The Creators Club, Founder Martin Batt is the founder of The Creators Club, a strategic design studio based in London and New York City. He has worked with several clients within the fintech space such as UBS and Draper Esprit to CrowdWorks, where he is now a Partner and acting CMO. CrowdWorks is a digital platform that helps the investment ecosystem to meet, invest, and co-create value.

Margaux Aristhène '11

Senior Brand Marketer & Strategist Margaux Aristhène is a Senior Brand Marketing and Brand Strategy expert, specializing in the hospitality industry. Before starting her consultancy, she worked for Hilton Worldwide, where she led the global identity update of Hilton Hotels & Resorts. She also worked on the positioning and identity of a new hotel brand 'Signia Hilton’ and led the development of many advertising campaigns across EMEA and the Americas. Throughout her career, her experience has ranged from agency to client work, small hospitality groups, up to the largest hospitality company in the world, leading local to global projects covering up to 37 languages. Other brands she has worked with include Curio Collection, DoubleTree by Hilton, Yotel, 8Hotels, Viceroy Hotel Group, Andre Balazs Properties, and Morgans Hotel Group.

Tara Chen '18

Blue Kiwi, Co-Founder and Brand Strategy Lead Tara Chen is a co-Founder and Brand Strategy Lead at Blue Kiwi, a startup that helps Chinese brands establish and expand in the US Market. Throughout her career, from being a fashion designer to a brand strategist, she has learned it is not what we sell, it is why we sell. Tara is bridging the cultural gap by transforming Chinese companies not to sell only products, but more importantly, build a brand. By redefining this mentality, Tara is attempting to showcase Chinese cultural roots and help remove the Made In China bias.

Rosario Belli '17

PepsiCo, Innovation Insights Senior Manager Rosario Belli is an Innovation Insights Senior Manager and part of the Transformation and Break-though Innovation team at PepsiCo's Innovation & Design Center in Manhattan. She is also an entrepreneur and founded a social business in Nicaragua, which takes healthy entertainment to low-income areas and is used as a marketing platform for companies. Throughout her career, she has developed a passion for doing good through business and innovation. In her current role, she champions consumer centricity, lean startup, agile, and entrepreneurial ways of working.

Sneha Keshav '15

Google, Brand Product Designer Sneha Keshav is a Brand-Product Design hybrid currently working at Jigsaw, Google, to help make the internet a safer place. From branding VR for the building industry at IrisVR to designing bidets at Tushy, recontextualizing health and hygiene, she enjoys working with emerging tech brands where the challenge is to build a narrative with little or no precedence. In her free time, she tries to capture the quirks of everyday language through expressive typography.

Roberta Cajado '19

Nucleus, Senior Strategist Roberta Cajado is a Senior Strategist at Nucleus, a business strategy collaborative in Brooklyn, NY. She has a background in fine arts, marketing, and communications, and approaches strategy through avid cultural research. Her work has been dedicated to developing innovative content, visual identities, and sustainable practices for startups, non-profit, and commercial organizations in Brazil and the U.S. Her past collaborations include consultations with agencies such as 360i (Dentsu), and The Brooklyn Brothers (IPG), as well as developing social content for cultural institutions such as United Photo Industries.

Natalia Bednarek '16

HERLA, Founder After finishing the Branding program, Natalia got an internship at Sterling Brands which turned into a full-time position. After two years of working in the branding and design industry, Natalia started a skincare brand with her grandmother, HERLA (@herlabeauty). Her brand recently launched at Macys.com and is launching in Soft Surroundings stores this spring. About Herla Beauty: Herla is known for its ability to help women reduce an overdependence on makeup by nurturing healthy and great looking skin. The company was founded by Natalia Bednarek and her grandmother Krystyna with the purpose of spanning the age gap in skincare. Herla offers a full line of PETA approved, clean and natural skincare products in three categories: Gold Supreme, Damask Rose and Kakadu Plum. To learn more about HERLA visit herlabeauty.com.

Kelsy Postlethwait '18

Britelite Immersive, Creative Strategist Kelsy Postlethwait is a Creative Strategist specializing in interaction and experience design at San Francisco based agency, Britelite Immersive. She works with brands—from Accenture to Visa—using physical space, experience architecture, and leading-edge technology to redefine how they engage with their audiences in the here and now. Kelsy is also a regular contributor to The Dark Side [blog], writing on topics surrounding the intersection of brand and experience.

Shaz Bhola '16

Nucleus, Strategist & Designer Shaz Bhola works as a strategist and designer for Nucleus with her colleagues–also all Masters in Branding alumni or faculty. Nucleus brings marketers, designers, and behavioral specialists together to advance business strategy and social impact. Shaz works on a wide variety of projects in both spaces, from hair wellness to stationery to nuclear non-proliferation.

Ryan Bone '18

AKQA, Senior Interactive Designer Ryan Bone is a Senior Interactive Designer at AKQA working on-site for Apple. His projects span from transformative in-store experiences to product design that streamlines the digital shopping experience. His career has taken him around the world, where he’s worked with Nike, Microsoft, Intel, Coca-Cola, and Whole Foods.

Purva Sawant '15

UNDP, Digital Product Designer Purva Sawant is a Digital Product Designer at the United Nations Development Program (UNDP) headquarters in New York. In this role, she translates research into digital products, pushing UNDP's digital transformation mission for more efficient and faster ways to communicate in the humanitarian sector. Her diligence to use design in the social innovation space lead her to work with UNICEF and other not for profit organizations in India in the past.