The ANAR Foundation and Grey Group Spain have created a unique advertising campaign that only kids can see. The ad campaign uses lenticular printing to show individuals below a certain height — children, in this case — a certain image, while taller people see a different image. Children looking at the ad see a photo of an abused boy, a help hotline, and the message “if somebody hurts you, phone us and we’ll help you,” while adults can only see an unbruised photo of the boy with the text “Sometimes child abuse is only visible to the child suffering it.”

via DIY Photography

Thanks Lori Dorn!