Perry, who has been with Clinton since the early stages of the race, is scheduled to be at the University of Nevada at Las Vegas to promote early voting. Her past advocacy for Clinton included performing “Rise” and “Roar” at the Democratic National Convention in Philadelphia.

That both Saturday appearances are taking place on college campuses is not an accident. Clinton has struggled to connect with younger voters, who sided in large numbers with Sanders.

AD

AD

Perry, along with other stars, including Jennifer Lopez, Jon Bon Jovi and the band the National, have also been enlisted to play concerts between now and Election Day with the goal of encouraging their fans to vote for Clinton.

All of the shows are taking place in battleground states in Clinton’s race against Republican Donald Trump. And, true to form for the Clinton campaign, there’s been a lot of thinking about which demographics can be shored up by different performers.

Bon Jovi, whose band hit the big time in the 1980s, is expected to reach white Generation Xers. He’ll be playing in Pittsburgh and Tampa.

Lopez, who is particularly popular among Latinos, is slated to perform in Miami.

AD

And the National, an indie rock band, is big among millennials. The band will play in Cincinnati, according to the Clinton campaign, which is billing the string of performances as the “Love Trumps Hate” concerts series.

AD

Matt Berninger, the band’s frontman, made headlines this summer when he said during a radio interview that having Trump as president would be like having Ronald McDonald occupy the Oval Office. Some of the band members were previously Sanders supporters but are now on board with Clinton.