For villagers in northern China's Hubei province, it's almost impossible to sleep past 7 am every day.

Clusters of loudspeakers installed in 3,760 rural villages in Shijiazhuang city crackle on shortly after sunrise, spreading the word of the Communist Party and the spirit of the 19th National Congress directly to the people.

For three times a day, radio programmes under the party-led 'New Village Loudspeaker Project' broadcast propaganda, news, songs and updates on government policies to every rural home.

Clusters of loudspeakers installed in 3,760 rural villages in Shijiazhuang city crackle on shortly after sunrise, spreading the word and ideologies of the Communist Party

The project was first launched in Zhengding, a county in southwestern Hebei, in December 2016.

Every morning, groups of producers and anchors at local radio stations in Shijiazhuang record the programmes, which are later distributed to each village in the city, the Global Times reported on Thursday.

The campaign is aimed at 'improving the ideological and political consciousness' of local farmers, according to Gao Wei, a programme director at the station.

The daily 20-minute programmes - at 7 am, 12 am and 6 pm sharp - start with the sentence 'The Party's good voice singing in the new countryside,' followed by a short piece of background music along with a local news briefing.

Every morning, groups of producers and anchors at local radio stations in Shijiazhuang record the programmes, which are later distributed to each village in the region (file photo)

Authorities in Shijiazhuang are considering expanding the project to more villages this year

Content is specially tailored for the villagers, who may not understand political terms and party jargon.

'For example, no one would understand the term "supply-side reform",' Gao said. 'But if we talk about ways to transform farmlands to ensure more efficient agriculture, that would draw the public's interest,' he said.

Li, a local farmer in Hebei's Beiwang village told the Global Times the system allows him to find out what is going on in local communities without having to look at his smartphone. Others said they enjoy listening to the news while working on remote fields.

The campaign also reminded many of the old-fashioned propaganda method used in the Mao Zedong era during the 1960s and 70s.

The campaign in Shijiazhuang, Hebei province also reminded many of the old-fashioned propaganda method used in the Mao Zedong era during the 1970s and 80s (file photo)

The new form of ideological push came after the 19th National Congress of the Communist Party of China in October 2017 in an attempt to strengthen the leadership of the Party and to realise Xi's aim to embed the party more deeply into society.

'There are different programmes every day, including the Good Voice of the Communist Party of China, Policies of Our Party and Agricultural Technology,' said Xu Yinsheng, who is in charge of Beiwang village's broadcast programme.

Authorities in Shijiazhuang are considering expanding the project to more villages across the country this year.

As of December last year, officials of more than 200 cities and counties nationwide in provinces including Shandong, Heilongjiang and Zhejiang, have signed deals to launch the loudspeaker project.