It seems the seven-minute episodes have met a certain appetite – pardon – for taking the mickey out of culinary pretensions: the show has stormed social media since its release on February 11, with the Thermomix episode already notching up over a million views.

Given that McLennan and McCartney were hoping for around 10,000 views, it's been a startling success.

"There are actually a lot of people who've seen it," says McLennan. "It's a creepy amount of people to know who we are," she adds with a laugh.

The two Kates have been friends and collaborators for about five years, working together on another web-based comedy series, Bleak, which they are now turning into a television series for the ABC. Katering sprang from the desire to "get something out there" as they plugged away at the longer series.

With a $150,000 grant from Screen Australia, they filmed them in September, making use of a flash kitchen they found on Airbnb. They are already planning a second web series, but have mixed feelings about whether they would want to turn it into a television show.