Havas Media Group leads the 2018 Digiday Marketing and Advertising Awards Europe with eight nominations total.

Havas Media Group and its clients across industries are nominated for eight awards in total. The agency is nominated for Best Brand/Influencer Collaboration and Best Use of Native Advertising for its work with Dubai Tourism for their work on Imagine Dragons’ Thunder music video, along with Best Experiential Marketing for its work with payments platform Braintree on Tour de Tech, among others. Havas is also in the running for Best Branded Content Series for its work with Gas Natural Fenosa on “En Tu Cabeza,” the first feature-length branded content film by a Spanish company. The film was produced in an effort to raise awareness about energy saving and efficiency through cinema.

Thomas Cook Group is up for Best Brand Platform, while Brand of the Year nominations include Deutsche Telekom, Adidas, L’Oréal, Diageo and Asos.

The Hook Group, which won for Best Branded Content program at the 2018 Digiday Publishing Awards, is now up for three awards. The Hook Labs, its new production, influencer, and distribution arm, spearheaded the execution and launch of three original videos for Lionsgate’s 2017 horror film Jigsaw, earning them nominations for Best In-House Content/Brand Studio, Best Agency/Client Collaboration and Best Video Advertising Agency or Partner.

At the finalist gala in London this fall, we’ll be announcing the Brand and Agency of the Year, the nominees for which were hand-selected by the Digiday UK editorial team. When asked about the gravity of these nominations, Seb Joseph, Digiday UK brands editor, stated “The nominations for the best advertiser and agency of the year show that relationships between the two can improve beyond a short-term goal. With trust in agencies at a low ebb, these companies are an example of how transparent media buying and greater flexibility across the advertising supply chain can deliver the value digital advertising has always promised.”

The winners in these categories will be decided by public vote, which will remain open through August 3. Cast your vote here.

Here’s the full list of this year’s finalists:

Agency of the Year

Mediacom

Initiative

360i

Infectious Media

The7Stars

Brand of the Year

Deutsche Telekom

Adidas

L’Oréal

Diageo

Asos

Best Brand/Influencer Collaboration

Havas Media Group & Dubai Tourism – Imagine Dragons

24sata & Coca-Cola – The Shared Dream Became Reality

Beiersdorf AG & NIVEA MEN – #PrepareWithNIVEAMEN

PMG & Beats by Dre – 1 of 1

eight&four for Sandals – Just Add Love

Best Experiential Marketing Campaign

Boiler Room & Sony Pictures – Blade Runner 2049

Nova TV – The Academy of Fulfillment

Havas Media Group & Braintree – Tour de Tech

Boiler Room & Ballantine’s – True Music Africa

Best Agency/Client Collaboration

CULT – Sally Hansen x Crayola

Social Chain & Superdry – Building a Social-First Brand

Diario ABC & Savings United GmbH – ABC Descuentos

The Hook & Lionsgate – Jigsaw

CLICKON Media & General Tires – “Anywhere is Possible”

Best Use of Native Advertising

Haymarket Automotive, True MPG & Nissan LEAF – What Car?

CLICKON Media & General Tires – “Anywhere is Possible”

BuzzFeed & Aviva Motors – Road Safety Awareness

Havas Media Group & Dubai Tourism – Imagine Dragons

24sata & Pliva – #noshame

Best Product Launch

Schibsted Sales & Inventory – Albert

24sata – miss7

Taylor Herring – Samsung QuickDrive

Best Branded Content Series

CBS Interactive – O2

Arena Media & Gas Natural Fenosa – “En Tu Cabeza – Cinergía”

CNN International Commercial, Great Big Story & Dubai Tourism – Take Me There

Rakuten Viber & Coca-Cola – Taste the Feeling of Coca-Cola & Viber

Best Social Good Campaign

Fashion Strong & CULT – Fashion Targets Breast Cancer

Nef & Karaçay Gençlik Spor – “Team of Hope”

Macmillan & Ayima – Baking a Difference With Facebook Video

LADbible Group in partnership with AMV BBDO – Trash Isles

Best Use of Social

RT – #1917Live: What if Twitter existed 100 years ago?

Lime Pictures Limited – Hollyoaks Advent Calendar / Hollyoaks Choices

Wilderness Agency – Wilderness & Warner Bros. Instagram Stories

Takumi – Kellogg’s Special K #PoweringYou campaign

PMG – 1 of 1

Movement – Fanta: Taking Over Halloween

Best Interactive Content Pieces/Series

über dijital – #NefleGerçekOlur

Wirewax – American Horror Story – Cult

Refinery29 – Refinery29 UK Money Diary Facebook Group

Best Branding Consumer Campaign

Rakuten Viber – Taste the Feeling of Coca-Cola & Viber

ESI Media – A Franc Point of View

PMG – PMG & Beats by Dre – 1 of 1

RAPP UK – Whatever You

Best Branding B2B Campaign

Ilex Content Strategies – Stage Intelligence: From Local Start-Up to Global AI Innovator

Stein IAS – You Are How You Eat

RS Components – for the inspired – RS Components

Best Use of Real-Time Streaming Video

Cult LDN – St. Tropez – Studio Glow

Media Chain – Panasonic UK ‘Preparation is Everything’ LIVE Quiz

Groovy Gecko & Iris Worldwide – The Barclaycard 31 Day Challenge

CBS Interactive – One Plus

Best Direct Response Campaign

Nano Interactive – Nano drive conversions in Botanical Beauty with Yves Rocher

Nano Interactive – Sandals holidays take off with Nano Interactive

Best Use of Video

CLICKON Media & General Tires – “Anywhere Is Possible”

Wilderness & Discovery Channel UK

WSJ. Custom Studios & Star Alliance – Connecting Cultures

Zumtobel Image Film

Jungle Creations – Little Casanova

Best Use of Mobile

Rakuten Viber – Taste the Feeling of Coca-Cola & Viber

S4M – Drive-to-Store Airport targeting for Pernod Ricard

Most Innovative Use of Content

That Lot & Channel 4 – Ackley Bridge Snapchat Campaign

Bonnier News Brand Studio – The Next Generation Coffee Experience

Appetite Creative & Independent.ie – Digital Advent Calendar

RT – #1917LIVE: What if Twitter existed 100 years ago?

Boiler Room & Google – Pixel Records

Most Effective/Measurable Campaign

Forward3D & Virgin – Reaching New Heights with Virgin Holidays

Wilderness Agency & Warner Bros UK – The WB Christmas Elves

Factual – Drive-to-Store Airport targeting for Pernod Ricard

BuzzFeed & Suzuki Ignis Launch – We Got This

VG Partnerstudio & Thon Hotels – ThonTester

Best Brand Platform

Thomas Cook Group – Hotel Everywhere from Thomas Cook

Beano Studios

Best Marketing Data Management Platform

1plusX – 1plusX predictive DMP

Appsumer – Unified Ad Analytics – The Future of Mobile App Marketing

Best Marketing Analytics/Attribution Platform

Flashtalking

Forward3D – Product Propensity to Purchase

Forward3D

Best Content Marketing Management Platform

Genero – Genero

Havas Media Group, DBi, Ecselis & Kia – Lead Generation

Best Marketing Automation Platform

Dataxu

Tanı & Opet

The Trade Desk

Rubicon Project

Best Sales Automation Tools & Platform

Tubular Labs – DealMaker + Freeda Media

Savings United – ABC Descuentos

Havas Media Group, DBi, Ecselis & Kia – Lead Generation

Best Influencer Marketing Platform

indaHash

Join

Whalar

Influencer

Best Social Advertising Platform

Martekrs – Metadata.io and Nutanix

Smartly.io – Smartly.io Automates Custom Creative and Performance on Facebook



Best Retail Technology

Savings United – ABC Descuentos

Havas Media Group, DBi, Ecselis & Kia – Lead Generation

Best In-House Content/Brand Studio

Jungle Creations

The Hook Group – The Hook Labs

CNN International Commercial – Create

Bonnier News Brand Studio

Refinery29

Best Video Advertising Agency or Partner

Jungle Creations

The Hook

LADbible Group – Joyride – LADbible Groups Branded Content Agency

Content Marketing Team of the Year

Alexander Mann Solutions

RS Components