Google's capitulation to worker demands that the company stop providing AI technology to the military, may not be the end of Google's troubles.

Some of the workers who helped organize the protest inside Google are 'talking about unionization.'

Union talk from people who pull down $200,000 a year isn't going to endear them to big portions of the country. The average US household doesn't earn half that amount.

But supporters of the protest say maybe the time has come to create a type of union, one that pushes companies to consider ethics as well as profits.

For some Google employees, it’s not enough that the company pays well, provides free food and allows them to occasionally nod off in the company’s nap pods. Some are now demanding that Google operate within their own ethical guidelines.

So said a Google staffer involved in protests that forced the company to promise not to build artificial-intelligence tools for the military.

In an interview with Jacobin magazine, the Googler indicated that some of those involved in the protest are emboldened by the victory and want to test the limits of their newfound power, maybe as far as a worker's union.

“The success of the campaign shows that when we stick together, we get more done than when we go it alone,” the person told Jacobin, adding that this strength-in-numbers lesson means, “some Googlers are even talking about unionization.”

Pay, perks and freedom

Unions have traditionally been the go-to strategy for laborers who fear their employees will overwork them and under pay them. But the median annual salary for a Google employee is $197,274 according to data collected by research firm Equilar. Just for comparison, the median household income in the United States is $56,516.

In addition, in the post-911 world many people strongly disagree that it’s inherently unethical to assist the military. And that goes double for projects as benign as analyzing video footage — the chore Google is performing under its Department of Defense contract.

Beyond the pay and perks, Google employees feel free to voice their opinions about the company at work without much fear of retribution.

For instance, once the news leaked that Google was working with the military, the employees opposed to the relationship began drumming up support within the company by using an internally accessible version of Google Plus, according to multiple reports and sources that spoke with Business Insider.

Instead of putting their foot down regarding the military contracts, Google’s leaders engaged in open dialog with employees at multiple meetings. At one such meeting, for example, employees harshly criticized management’s decisions in front of the entire company, Jacobin described.

Tyler Breisacher, a Google employee until quitting in April partly to protest Google’s military work, confirmed that the meeting described in Jacobin occurred, but declined to provide details citing his non-disclosure agreement with the company.

Tyler Breisacher quit his software development job at Google in 2018 partly to protest the company's involvement with building AI tools for the military. Greg Sandoval/Business Insider

Creating its own monster

According to Jacobin, one angry worker asked during the meeting what kind of mechanism there was to complain and Google cofounder Sergey Brin responded “Letting you ask that question is the voice that you have. Very few companies would allow you to do that.

The truth is, Google may have created its own monster.

Google cofounder and Alphabet president Sergey Brin Elijah Nouvelage/Reuters It would be nearly impossible for Google to change its cultural gears and become more of a dictatorship now.

Hushing up employees or forcing them to work on projects they find objectionable stands to make recruiting the best people more difficult. Certainly, Google’s reputation as the “don’t be evil” company, helped it become an attractive workplace to millions of progressive-minded technologists.

And perhaps it is better for those outside Silicon Valley if workers do look over Google’s shoulders and question its decisions. The company’s vast stores of personal data belonging to billions of people around the world has lately raised many concerns.

The Cambridge Analytica scandal involving Facebook and the subsequent questioning by lawmakers of CEO Mark Zuckerberg hardly raised confidence that the government is technologically savvy enough to act as a watchdog.

Peter Asaro, associate professor of media studies at the New School in New York, coauthored a letter that echoed the demands of Google's protesting employees. Asaro said maybe it’s time to conceive of a new and modern labor union.

“In the past, unions organized primarily around working conditions and compensation,” Asaro said. “But why not now demand a say in the direction of the company? Sure, in some sense these are a privileged set of workers but that doesn’t mean they are not still workers. Why should they allow a small group of C-suite executives make these ethical decisions when it has to be implemented by workers anyway?”

The idea of organizing a tech workers union has been around awhile, but up to now hasn’t gone far. What remains to be seen is whether Google’s protest inspires others to act.

“We stood up because we believe workers should have a voice,” said the former Googler who spoke to Jacobin. “We stood up because we believe that companies should be accountable to their users, their workers, and their communities. And we stood up because we believe a strong ethical framework that values human life and safety is inseparable from positive technological progress.”

Still, to many around the country, a union for highly paid tech workers doesn't make them look like new age warriors fighting against corporate inequities. It just makes the workers look pampered and out of touch.

Are you a Google insider with insight to share? We want to hear it. Email me at gsandoval@businessinsider