Leicester City defender Christian Fuchs details his esports plans.

His team, which has initially signed four FIFA players , will bear the same name as the Austrian’s lifestyle fashion brand: “No Fuchs Given.”

Fuchs also stated interest in Fortnite and Overwatch esports.

Leicester City defender and Premier League winner Christian Fuchs, has unveiled his esports team, which will bear the same name as his lifestyle fashion brand: No Fuchs Given. It’s definitely a name Twitch chat will have fun with.

Fuchs launched his organization in partnership with Sportego, a fan engagement firm whose client base includes Ireland’s top-level soccer division, the British and Irish Lions rubgy union team, and Bournemouth FC. The firm also runs its own esports competitions in the UK and Ireland.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]It’s the first time a FIFA player can actually choose to play as their boss in-game.[/perfectpullquote]

No Fuchs Given has already signed four professional FIFA 18 players—including Singaporean FIFA pro Chiang “Hibidi” Wen Jun. Fun fact: It will be the first time a FIFA player can actually choose to play as their boss in-game. Fuchs, thanks to his son, has set eyes on other popular titles as well, however.

“My son follows so many YouTubers and Twitch streamers playing Fortnite and other games, I saw how big it’s growing and decided I wanted to try to get in and create something long-lasting. It’s a very exciting project and I think we can achieve something great,” Fuchs told The Daily Mail, adding that he’s personally a big fan of Overwatch as well.

It’s a story that resembles the likes of basketball legend Rick Fox, who created esports organization Echo Fox after his son introduced him to the space. Or Dutch soccer star Ruud Gullit, who started a FIFA academy because of his two son’s passion for the game. And what better advocates esports could wish for than caring parents who happen to be former sports stars as well?

While endeavors like these have previously turned out to be just marketing moves, it’s good to see more “real athletes” supporting the esports cause and, along with it, a generation that grows up with esports being normalized.