Donald Trump and his team skipped a few steps before making the vice presidential announcement. | Getty 11 steps Trump skipped before announcing Pence as VP

Donald Trump announced Mike Pence as his running mate Friday morning, but he didn't do it by the book.

For Trump, these are the precious first 30 minutes that hundreds of thousands, even millions, of voters are seeking information about Pence.


But to capture that attention and use it to the campaign's benefit, the digital outfit's team needs to be prepared on the candidate's websites and platforms.

Here are 11 steps Trump's team skipped before making his announcement:











A few easy digital things Trump's team didn't do before announcing Pence:

1) Update Trump's website with the news. pic.twitter.com/dOzlCTjAkA — Shane Goldmacher (@ShaneGoldmacher) July 15, 2016

2) Update Mike Pence's profile on Twitter to say he is on the ticket pic.twitter.com/AOnntDMXNE — Shane Goldmacher (@ShaneGoldmacher) July 15, 2016

3) Or update the pinned tweet on the top of Pence's account linking to his reelect page, as people flood there: pic.twitter.com/seGkITrHlr — Shane Goldmacher (@ShaneGoldmacher) July 15, 2016

4) Buy Google search ads for flood of searches (See comparison for Clinton search): pic.twitter.com/VA5UFQn6wG — Shane Goldmacher (@ShaneGoldmacher) July 15, 2016

5) Secure top domains. See --> https://t.co/rF8YK8p3Rv — Shane Goldmacher (@ShaneGoldmacher) July 15, 2016

6) Have Pence update HIS political home page, or at least redirect to a Trump-related page pic.twitter.com/zBXa70YUUv — Shane Goldmacher (@ShaneGoldmacher) July 15, 2016

7) Put out of a press release highlighting Pence's life accomplishments that the thousands of reporters writing pieces can crib from. — Shane Goldmacher (@ShaneGoldmacher) July 15, 2016

9) But they still haven't told anything to his nearly 2 million followers on Instagram pic.twitter.com/6mKqu6p0Sb — Shane Goldmacher (@ShaneGoldmacher) July 15, 2016

11) And another thing: In Trump's initial tweet, he didn't tag @mike_pence so his nearly 10 million followers could follow his VP. — Shane Goldmacher (@ShaneGoldmacher) July 15, 2016

12) Follow up on his promise to text supporters the news https://t.co/QPs5b2n5nL pic.twitter.com/NVNi01vMuS — Shane Goldmacher (@ShaneGoldmacher) July 15, 2016

13) At least so far (45 minutes or so), send an email to his massive list asking for money. VP day is big small-dollar potential day. — Shane Goldmacher (@ShaneGoldmacher) July 15, 2016

There is, however, one thing that Trump did right with the announcement:

8) One thing the Trump folks DID do was post on two social networks: Facebook and Twitter https://t.co/T2SE3fWeDx pic.twitter.com/dJodJa2dJZ — Shane Goldmacher (@ShaneGoldmacher) July 15, 2016