Mixed martial arts champion Conor McGregor, with Bob Baffert and Arrogate at Santa Anita Park

It looks like champions stick together. Hall of Fame trainer Bob Baffert and Breeders' Cup Classic winner Arrogate were joined by UFC champion Conor McGregor behind the scenes on set recently at Santa Anita Park for the filming of what sources say will be a unique campaign promoting the inaugural running of the $12-million Pegasus World Cup – the world's richest horse race – to be run at Gulfstream Park in South Florida Jan. 28.

McGregor – a mixed-martial arts legend from Ireland with 9.6 million followers on Instagram (TheNotoriousMMA), 5 million “likes” on Facebook, and 3.22 million Twitter followers (@TheNotoriousMMA) – is the human star of the Pegasus World Cup campaign. McGregor has star power as the biggest pay-per-view draw for the UFC (Ultimate Fighting Championship) and is known as one of the best “trash talkers” in all of sports. Will he bring that “game” to promote the Pegasus World Cup?

Baffert will be sending Arrogate to Florida to try and repeat the colt's Breeders' Cup victory over California Chrome, North American racing's all-time leading money-winning Thoroughbred.

Look for the soon-to-be-released videos at www.pegasusworldcup.com and follow @pegasusworldcup on Twitter.

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