Exponential growth was the theme for Major League Lacrosse’s social and digital development in the 2019 season.



In January of 2019 MLL announced the hiring of Chief Digital Officer, Tom Johnson. Johnson had previously grown the digital platforms for Baseball America and ESPN's RecruitingNation. He brought eleven years of experience in digital growth to MLL. Johnson’s first initiative in the role with MLL was to build improved production and graphics capability inhouse. The star of Johnson’s team is Creative Manager, Jonathan Prentice, a producer, editor and designer. Prentice has produced work for 929 Media, Apex Entertainment, NESN and was a collegiate lacrosse player for Endicott College.



MLL’s digital team’s ability to create, react and engage the market efficiently and effectively directly impacted MLL’s traffic and engagement rate across social platforms. Social media traffic increased 194% year-over-year and social engagement increased 97%.In 2019 Major League Lacrosse introduced a new website, created in partnership with SIDEARM Sports. The new site features enhanced capabilities, clear navigation and regularly updated relevant and original content. These features led to a 147% increase in pageviews year-over-year. The new website also consolidated all league-owned websites onto one platform. The consolidation allowed for greater reach, greater alignment and a 393% growth in digital scale.Regularly visited content this season included the new statistics platform. In 2019 MLL built a custom, first of its kind, statistics website that was specifically built for the rules and game of Major League Lacrosse by FASTStats. Specific execution included backend 2-point goal tracking, run-outs and on-field time for players.MLL fan’s benefitted from a year of growth across the board this year. MLL saw a 16% increase in total attendance year-over-year this season and a broadcast reach of 724 million viewers through expanded national and regional broadcast deals. MLL signed 10 new sponsorship partners and renewed 5 partnership deals due to proven value in Major League Lacrosse. MLL executed the largest grassroots initiative in league history, crossing sixteen states and seeing 150 thousand lacrosse fans. And the cherry on top of it all, MLL players dazzled fans and broke records. John Grant Jr. broke the all-time points record and extended his current record of most all-time goals, Alex Woodall set the record for the most faceoff wins in a single season by a rookie, while the Atlanta Blaze went on to break long-held team records. With 141 players signed for the 2020 season (62% GDAR players), MLL is positioned for success leading into offseason signings and looking ahead to the twentieth anniversary season.