Asian Grocers have spread their business and are providing services to their Asian customers who are living in foreign countries. Though they offer excellent service to all Asian residing in abroad, they have also been facing many problems because of the following reasons:

1. Language barrier- Indian grocers, most commonly face the challenge of the language barrier as they primarily focus on their mother tongue. And they prefer doing business in the same language rather than using English. So with an Indian groceries store in a foreign land, Indian grocers are coping with communication barriers. Customers feel it hard to interact with the staff members whenever they need to ask about something.



2. Packaging problem- Another biggest challenge faced by indian Grocers is the packaging of the grocery item, it's not the quality of packaging, but it's about the language in which the information about food is written in. Since every person is into food safety especially when they are buying from a grocery store or supermarket, they want to look at the information of the product in the packaging and find it difficult understanding the instructions as it is in a language other than English.



3. Only selling authentic Indian cuisine- Some of the Indian groceries only sell authentic Indian grocery items like snacks, herbs and spices, and packaged food having that particular indian taste and flavors which may not be liked by non-Asians. Not having varieties in product in Indian Groceries limits the number of customers visit.