Thousands of people gathered for the parade (Picture: Getty)

A woman fell to the ground after she was punched by another mum as they tried to get close to Peppa Pig at the Hamleys Parade.

Both women were in a crowd of around 800,000 shoppers trying to get close to their favourite toy characters for a meet and greet on Sunday.

The victim, in her 50s, was knocked out cold and had to be taken to hospital while other adults and children continued to scramble to get close to Peppa.

Hamleys had to close down that zone on Regent Street as an ambulance crawled through the throng to treat her.


Everyone wanted to get close to Peppa (Picture: Rex)

They said they saw ‘unprecedented’ crowds for the event, where people can take photos with their favourite characters.



People posting on Facebook complained about the chaotic scenes.

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Leanne Lloyd said: ‘We were caught in a crowd crush. My children were crying at lack of respect from adults and being shoved and elbowed. Let’s hope there is a investigation into why all this happened – I heard a women had been assaulted.’

Jodie Eastment added: ‘As much as I agree there should have been more crowd control it is also up to the ‘adults’ to behave.

‘Everyone just kept pushing.’

Regent Street was transformed into a festive ‘wonderland’ (Picture: Getty)

Michelle Childs added: ‘A

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A Met Police spokesman said: ‘Police were called at 1.06pm on Sunday November 19 to reports of an altercation outside Hamleys on Regent Street.

‘A woman, aged in her fifties, was punched before collapsing. She was taken to a central London hospital. Her injuries were non life threatening or life changing.

‘No arrests have been made and enquiries continue. Anyone with any information should call police on 101.’

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