Modules & Lessons

Do you ever wonder why some people are so successful on LinkedIn? Why do they get hundreds of profile views each week and connection requests by high-level executives? The secret is, they have an optimized LinkedIn profile that is sending all the right signals and makes a great first impression. In my first module, I show you how to optimize your LinkedIn profile from A-Z to achieve maximum results for you and your business. You will learn: How to define your LinkedIn mission

How to select a charismatic profile photo

Why your cover photo is so important

How to hack your name field

How to write a LinkedIn headline that gets you found on LinkedIn

What to write in your profile description to get people into your sales funnel

How to share your contact information without getting spammed.

Choosing the right geographic location for your profile

How to create a professional-looking vanity profile URL

Adjusting your LinkedIn profile privacy to get better results

How to insert a strong Call To Action across your LinkedIn profile

Why using media is critical to your success

How to tell a strong story with your professional experience

How to connect your education history with your job experience for maximum impact

How to position your volunteering experience

How to polish your LinkedIn skills and how to get endorsements

How to get more recommendations on your LinkedIn profile

What are the best types of accomplishments to share on LinkedIn

The most effective activities for your LinkedIn profile

The best interests to share

Have you ever tried to generate new leads on LinkedIn without success? Chances are that you have been doing it all wrong! In my second module, I tell you everything that is NOT working on LinkedIn, so you can avoid it. This will save many months of time and money, trying to figure out ineffective strategies that get you zero results. You'll learn: Why you shouldn't spend any time on LinkedIn Groups and what to do instead.

Why you should avoid any type of viral non-business topics

Why buying likes, comments, shares, followers or connections will get you zero results!

Why LinkedIn pages are not effective when it comes to LinkedIn marketing and how to fix it.

Why most people stay far away from LinkedIn Ads.

Why using any type of LinkedIn automation tools will lose you customers, money and get your account banned

Why publishing promotional content is not working

Why you shouldn't join any engagement pods on LinkedIn

Your success on LinkedIn depends entirely on a deep understanding of the LinkedIn algorithm! In this module, I will share with you all the nitty-gritty details (that took me years to master!) of how the LinkedIn algorithm works and how you can tweak it to make it work for you and your business. You'll discover: What motivates LinkedIn? How does LinkedIn make money? And how can you use this knowledge to your advantage by creating a win-win situation for both LinkedIn and your business?

How does the LinkedIn content feed work?

How does LinkedIn identify high-quality content? How does LinkedIn identify spam?

How can you make sure that your content falls into the right category?

Which role do different content types play?

What's the #1 LinkedIn algorithm sin to avoid at all costs?

You have a beautiful LinkedIn profile, you understand how the LinkedIn algorithm works and you know what NOT to do. Now what? Let me introduce you to my LinkedIn Accelerator Program – The best, most efficient, trialed and tested, step by step system to consistently generate highest-quality leads on LinkedIn. You'll discover: How the LinkedIn Momentum Score works, and how to press the right buttons for the LinkedIn algorithm.

How much content is too little?

How much content is too much and no longer efficient?

What's the perfect balance between effort and effect?

How can you promote your business without being promotional?

What's the perfect content mix that will get you results?

How to mix business with personal content?

How to mix and match different content types for different audience sensory types?

Why your Engagement Metric is your most important indicator of success?

How to transition your audience into customers by building real relationships with them?

Ever created a social media post on LinkedIn and got 0 shares, 0 comments, and not even 1 like? Most people don't understand the importance of content types. Using the right content type in the right way makes the difference between getting no engagement and having massive success. Each content type has its own set of rules and in this module, I am walking you through every one of them. Here are the content types you'll discover: External links to external websites and articles.

The LinkedIn articles platform.

How to master text-only posts.

Sharing photos and images with impact.

Uploading videos on LinkedIn that go viral!

Live streaming your way to success in 2020.

What kind of documents you can share?

Sharing content on social media is simple, but never easy. This is especially true for those people who don't understand what topics resonate with their audience and get them the right results. They often look for role models and try to emulate their style and content themes... BIG MISTAKE! Most people fail on LinkedIn because they follow the wrong advice. Here is the key to all of this. Yes, you might get views, likes, comments, and shares with the wrong content themes. BUT, it will be from the wrong people: People who don't have the money to buy your products and service.

People who don't have the power to make buying decisions.

People who are not working in your industry.

People who are not living in your target market.

People who have no interest in what you have to offer. In this module, I show you the most common theme mistakes that you have to avoid at all costs.

Now that you know what to avoid, let's chat about what to do instead. In this module, I teach you which themes and topics perform the best and get you to attract the best possible audience: People who live in your target market.

People who work in your target industry.

People who have decision making power.

People who have the budget to afford your products and services.

People who struggle with challenges that you can resolve. This will allow you to find new customers quickly and to maximize your revenue with LinkedIn.

Themes and topics are just one of the most common mistakes when it comes to content creation. In this module I am walking you through 9 of the worst mistakes and show you how you can avoid them: Why content is not resonating with your audience.

How to promote yourself without being salesy.

How to get your audience excited.

How to eliminate spelling and grammar errors for good.

How to use hashtags the right way without overdoing it.

How to create a brand-consistent voice.

How to your readers to take action after reading your content.

How to make sure that each piece of content has a specific micro goal

How to structure your content to achieve your micro goal

You know what works and doesn't work on LinkedIn, how to utilize content, which are the best content types and how to use them, which topics and common mistakes to avoid and which themes work great to get you results. But how do you create the content itself? How do you create a content strategy? How do you find topics that work great for your industry? How do you turn one topic idea into many different social media posts? In this module you'll find out: How to develop a LinkedIn content strategy?

What's the perfect content length for your social media posts?

How to structure your content creation workflow?

How to create a clear structure in your content that's easy to follow along for your readers and viewers?

How to hook in your audience and keep them engaged from start to finish?

How to create captivating headlines that instantly stops your audience from scrolling to view your social media posts?

How to create the perfect call to action at each post that qualifies ideal prospects and moves them into your content sales funnel?

The anatomy of a viral LinkedIn post and how.

How to use hashtags for organic discoverability?

How to tag people and companies to connect with new audiences?

Now, that all of your amazing content is ready to go, it's time to publish and promote it. In this module, I am walking you through all the steps to take to trigger the LinkedIn algorithm to get more exposure and potentially exponential growth of your audience with just the right people. You'll learn: What are the best weekdays to share your message?

What's the best time each day to publish your content?

Which forms of engagement are best and how can you motivate people to take action?

How do you get people to follow you?

How to create engaging discussions in your comments?

How to get more likes?

What do you have to do to get more shares?

How to motivate people to take action without them noticing! 🙂

I know... you have a busy schedule, how can you fit all of this into your diary? The solution is effective time management! Follow my proven schedule and discover which activities to execute: Daily activities

Weekly tasks

Monthly duties

Awesome, your content is booming. You're getting a ton of engagement from your ideal target audience. But how do you convert viewers and readers into paying customers? The answer is simple, by building real relationships with them! In this module, I walk you through my step by step process of how to transition readers into buyers: What's the difference between a real and a fake relationship?

Defining your ideal customer persona

Why it's essential to start with a value-first approach?

How can you break the ice?

How to follow up in style?

How to transition from relationship building to selling?

How to build trust fast!

Awesome, let's put this into action and build a LinkedIn Sales Funnel, step by step! What you'll learn: How does everything fit together?

How do you find new customers?

How to select your ideal audience on LinkedIn

How to attract and qualify your ideal audience with your LinkedIn content

How to turn your LinkedIn profile into the first step of your LinkedIn funnel

How to use a call to actions in your social media posts and LinkedIn profile to guide readers to take the right action.

How to pre-plan the initial contact

How to qualify readers quickly to identify those that are ready to buy while wasting no time with those who just want to talk and eat up your time

How to close the deal over the phone

LinkedIn Ads are not everyone's cup of tea. If you want to use them, this module is for you! I walk you through the LinkedIn advertising platform and show you how to create your first LinkedIn Ads campaign: You'll learn: Who are LinkedIn Ads for and how to calculate your ROI

How to create an advertising account

What are campaign groups and how to use them

How to create a new ad campaign

How to change your campaign objective

How to find your ideal audience

Which ad format to chose

Where to place your ads

Deciding on a budget & schedule

How to track ad conversions on your website

How to change the design and copy of your ads

If you have a team of people or an entire company with hundreds or thousands of employees, this module is for you! I show you how to get your entire team involved to maximize the results of your social media marketing strategy. You'll learn: Why content creation is crucial for your success

Why the quality of your content is your most important asset.

Why time management will make or break your team strategy

The importance of management priorities

How to motivate your employee to join in on social media activities

How to create an incentive program for your business.

How to select key players in your company's as social media role models for your employees

How to use tracking & analytics to get better results

How to build a strong foundation with social media domain knowledge

Systems and processes that lead you right to success

How to implement a social media team strategy

Dealing with fears & concerns of your employees

Cross-team collaboration & communication

How to turn your team into expert storytellers

How to implement a social media advocacy program that works

Why you need to have patience in the beginning

Which areas to focus on if you want to get success fast