A comprehensive population study has recently been completed, by a soon to be prestigious university, that will provide society with a foolproof DNA roadmap ensuring the long term wellbeing of mankind’s want for cultural innovation.

The analysis results were remarkably simple by their nature and have confirmed that people just needed to open their eyes as the source of innovation was, literally before their faces. The researchers wisely named their innovation theory “Pinocchio’s Law” owing to the direct, physical and observable correlation with their university findings.

The results indicated that when an individual fabricates a story, lies, or promotes an untruth, their brain stimulates a corresponding creative growth hormone that initiates increased nasal development. For those people that have mastered this technique, their noses will typically be abnormally long. This also assists in explaining the timeless conundrum as to why babies have small noses, as they have not yet perfected the skill of deception.

Another strategic correlation linked to an individual’s deception ability is that of innovation. An innovative mind needs to be able to think differently and to quickly fabricate events in order to achieve a plausible scenario, even though it might be highly fictitious.

So for those of you that want to spawn a race of innovative offspring, the answer is quite simple. You just need to find a reproductive partner with a nose that is significantly longer than yours, or at least of a matching length.

However, for those of you with a spiritual, sinless and purity of thought inclination, you too have a visual clue to assist you in finding that perfect life accomplice. Yes, you need to seek out people with a short stubby nose, and the chance of any negative humanistic deception tendencies will be minimised.

Yes, “Pinocchio’s Law” can also benefit those in business. Should your CEO have an unusually large nose, well the verdict is simple, don’t believe everything your are told!

In summary, bigger is indeed not better, unless you like deception.