Previously only available as a counterfeit or imitation product, genuine Duff Beer will soon be available Down Under.

The brew, made famous as the beer of choice on popular TV show The Simpsons, will be available in Dan Murphy’s and BWS stores as of 28 May. The launch will also see a pop-up ‘Moe’s Tavern’ (the drinking den for many The Simpsons characters) open to the public at the Woolloomooloo Bay Hotel from 23 to 30 May.

Ian Kingham, merchandise manager for the ALH Group, which operates over 300 licensed venues and over 460 retail liquor outlets across Australia, including Dan Murphy’s and BWS, said “The ability to work on delivering a brand as iconic as Duff has been nothing short of excellent. Working with a team in selecting the brewery, developing the brew and being involved in helping to bring this great beer to consumers has been a very rewarding experience.

“I'm confident this will have broad appeal in the Australian market, and the good thing is it’s a great drinking beer we can all be proud of.”

Duff Beer will be available in 355ml cans nationwide and will retail for $17 per six-pack and $45 per case.