Los Angeles (CNN Business) Aston Martin unveiled its first SUV Tuesday in Los Angeles and at a simultaneous event in Beijing. The British sports car company joins a long list of brands, including Lamborghini, Bentley and Rolls-Royce, for which an SUV would have once been unthinkable, but is now a reality.

With the DBX, Aston Martin hopes to extend the appeal of its brand beyond sports car fans who are willing to sacrifice practicality for style and performance.

"I can't emphasize enough how incredibly exciting and significant DBX is for Aston Martin," CEO Andy Palmer said in a statement. "Through its development alone, this beautiful SUV has already taken the company into new territories and in inspiring directions."

The Aston Martin DBX is the British sports car brand's first SUV.

In the United States, prices for the DBX will start at about $190,000, or about $40,000 more than the automaker's least expensive model, the Vantage. Sticker prices for some other Aston Martin cars exceed $300,000.

In designing the DBX, Aston Martin relied partly on the input of a female advisory board made up of female Aston Martin owners.

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