Brave Software, the company behind the open source ad-blocking Brave browser and Basic Attention Token, has announced a partnership with Dow Jones Media Group, a subsidiary of News Corp.

According to the blog post announcing the partnership, a limited number of users who download the Brave browser will gain full access to Barrons.com or a premium MarketWatch newsletter. The two news sites will also be verified publishers on the Basic Attention Token (BAT) platform developed by Brave.

Daniel Bernard, Senior Vice President at Barron’s described the partnership as “innovative,” saying “we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences.”

In addition to delivering content via Brave’s blockchain-based platform, the two companies plan to experiment with other blockchain technologies in media and advertising.

Basic Attention Token (BAT) is up 21.58% to $0.36 on the news.