New York (CNN Business) Meet Truist, the banking world's answer to Tronc.

SunTrust STI BB&T BBT and, two of America's biggest banks, unveiled Truist on Wednesday as the new brand name for their soon-to-be merged company. The banks said that the combined holding company will be named Truist Financial Corporation and the combined bank will be called Truist Bank. The new logo has not yet been released.

The name, according to SunTrust's CEO, represents the coming together of two companies "to serve our clients as a true financial partner."

The banks said they came up with Truist after a "rigorous, data-driven" process run by consulting firm Interbrand that prioritized input from employees and clients.

The BB&T and SunTrust brands, which have a combined 275 years of history, will be "seamlessly transitioned" over time to Truist, the companies said.

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