An exclusive sex party run by an elite erotic club based in Los Angeles is be headed to the Hamptons this summer.

Snctm, which reportedly counts Bill Maher, Gwyneth Paltrow and several musicians among its fans, is planning a black-tie 'Masquerade' event in the Hamptons on August 5.

The club, which recently held a sex party at a downtown Manhattan hotel, will be keeping attendance small - with a guest list of only 99 people.

Snctm, which reportedly counts Bill Maher, Gwyneth Paltrow and several musicians among its fans, is planning a black-tie 'Masquerade' event in the Hamptons on August 5. Pictured above, an ad from the company's site

The club, which recently held a sex party at a downtown Manhattan hotel, will be keeping attendance small - with a guest list of only 99 people. Pictured above, an ad from the company's site

The location of the party, and the identity of the property owner, will be kept secret until the last minute, when party guests are notified where to go, according to Page Six.

Organizers say they usually get more than 1,000 applications for invitations on their website, but there are just 99 spots available for the party.

Membership to Snctm comes at a price: interested parties must submit an application and pay an annual feel of between $12,000 and $75,000, while highest level members take part in a 'blood oath', according to the New York Post.

To attend each party, male members pay between $1,500 and $1,875 (less if a female partner is brought). VIP annual membership is $75,000.

Women do not pay but are required to submit an application in the form of full-body photographs.

Privacy is an important consideration for the club. Mobile phones are banned and everybody is required to wear masks on entry.

Snctm creator Damon Lawner, 45, said earlier this year that only 11 men and one woman have been bestowed with the highest level membership.

Snctm creator Damon Lawner (left), 45, said members include Grammy-winning artists and said Gwyneth Paltrow (right) has attended their parties with her boyfriend, Glee producer, Brad Falchuk

This includes entry to every party - including access to private rooms - a special silver necklace and the advice of sex experts.

Alternatively, there is a lower level membership that offers discounted party tickets and networking opportunities.

Lawner claims its members include Grammy-winning artists and said Gwyneth Paltrow has attended their parties with her boyfriend, Glee producer, Brad Falchuk.

'[Gwyneth is] not a crazy-kinky person, like people think,' Lawner said. 'She's a down-to-earth total sweetheart...They are exploratory with each other.'

Lawner, who is a father-of-two and divorced, founded the club four years ago.

He said some members attend parties to learn 'how to give better [pleasure]' while others see it as a place 'for primal urges to be explored'.

Last year Scntm held a secret party in New York to coincide with fashion week where guests were required to collect keys engraved with the location address.

Organizers say they usually get more than 1,000 applications for invitations on their website, but there are just 99 spots available for the party. Pictured above, an ad from the company's site

Lawner claims that his 20 employees and himself are banned from engaging in sex at the parties but, according to the New York Post, he likes to watch.

A promotional video shows women in lingerie crawling around the floor and on their hands and knees serving and licking a masked man sat on a chair in a tuxedo.

Despite the focus on eroticism of the club, Lawner claims it has 'never been about sex'.

He told Paltrow's lifestyle website Goop: 'There are sex parties out there and I've honestly never been to one, nor desire to.

'Snctm is a place to get turned on, to explore, to hold hands, to realize that sex doesn't have to be hidden away. It can be open and celebrated, and that's all right.'

Meanwhile, Showtime is working on a reality show about the erotic club, and sources told Page Six that eight episodes have already been filmed.