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The two leaders in coverage of Baylor athletics, SicEm365.com and BaylorFans.com, are joining together in order to bring fans, students, and alumni the best of both premium content and free access message boards in one place. The merger will see BaylorFans.com become part of the SicEm365.com domain. The new site will play host to close to six million views a month by members of Baylor Nation who are both interested in the latest and most in-depth recruiting coverage and athletics analysis, as well as a place to chat and virtually hang out with other fans of the world’s largest Baptist university.Since launching March 1, 1999, BaylorFans.com has created a user-driven community with more than four million page views per month. The community has provided an outlet for fans during two decades of athletics highs and lows for Baylor. While newer to the market, the almost-one-year-old SicEm365.com has quickly established itself as the largest subscription-based online publication covering Baylor sports. Owned jointly by Colt Barber, Ashley Hodge, and Brian Ethridge—three of the best-known names in the world of Baylor sports coverage—the site features eight content contributors who bring members in-depth coverage of football and basketball recruiting and more, as well as coverage of other sports such as baseball, softball, track and field, and equestrian.Both sites offer users a message board-based experience, but BaylorFans.com owner Jason Stewart said that merging with SicEm365.com was an opportunity he couldn’t pass up for his subscribers. Not only will it give them a more advanced platform, but it will provide users with direct technology support and an original, dedicated content team.“I am excited to merge with a great group,” Stewart said. “Colt, Brian and Ashley at SicEm365.com have a vision for the future that I like.”SicEm365.com will gain a much-needed layer to their site by welcoming the members of the BaylorFans.com and integrating them to the site’s current free message board structure. Such a move will expedite growth of SicEm365.com as excitement heading into Coach Matt Rhule’s inaugural season at Baylor is at an all-time high.“BaylorFans.com has nearly 20 years of building community.” Barber said. “As we get ready for the 2017 football season, fans who don’t care to pay for the premium content are still going to receive the best new and original content on the internet with regard to Baylor athletics. And those who are interested in premium content can join us behind the paywall and broaden the SicEm365 community. This is a win for fans because they won’t have to jump between multiple sites for the discussions and information they’re interested in. Baylor Nation now has a one-stop-shop for both news and camaraderie on a platform which is easy to use, filled with other Baylor fans, built on the latest technology, and driven by the best and most original content out there. This merger is our way of making sure all Baylor fans can fling their green and gold afar and support their favorite team anytime they’re online.”