birdie Not enough drama!



But before NVIDIA takes mostly undeserved flak, let's throw in some logic, reasoning, common sense and data for a change. :)



First of all, NVIDIA does not sell [comsumer GPUs based on the] GT 1030 [chip], unlike the title of this click-bait news says.



Secondly, GT 1030 specs page does not list a memory type.



Thirdly, it's up to NVIDIA's partners to specify low speed memory type and, oh, my god, at least MSI is semi-honest about that: GEFORCE GT 1030 2GD4 LP OC and GEFORCE GT 1030 2GHD4 LP OC (there are two more cards with GD4 monikers but I'm too lazy to list them) - see, it's "D4" meaning DDR4.



Fourthly, GT 1030 is such an underpowered chip, lower spec'ed RAM will hardly make it significantly slower than it already is. Hardly anyone buys GT 1030 to game - this chip is barely faster than built-in Coffee Lake graphics.



Fourthly, it must always be up to a buyer to verify his or her purchases against previously known specs.



Sixthly, it's up to NVIDIA's partners to specify the cards which have a worse memory configuration - this is perhaps the only thing you might accuse NVIDIA of.



Now, let's have some serious drama and loud vapid accusations.

First off, the hat ultimately falls on Nvidia if it's partners are selling cards that don't live up to expectations. Nvidia surely has a tight control over them, if there are variants of a card with large performance differences it is up to Nvidia to either brand those differently or tell their partners to do so. If not, it's not the partners taking the hit for underperforming GTX 1030s, it's Nvidia.Second, Nvidia not listing the GDDR spec is error on their end, given that every major retailer has them listed as GDDR5. They should especially do so now, as another variant of the card will only add to confusion without proper labeling.Third, It doesn't matter how underpowered the chip is, it is not an excuse to sell a DDR4 chip as a stand-in for a GDDR5 chip. Nvidia better be properly labeling these or else they will have another GTX 970 situation on their hands.Fourth, yes to some extent it is the buyer's job to check specs. On the otherhand, it is also Nvidia's job to make sure those specs are made clear through branding in the first place. Same thing happened when AMD introduce the RX 450 D, a low end GPU that had less cores which AMD distinguished with a D. Nvidia can do the same.FYI, your 3rd point and 6th point are exactly the same. You also skipped 5.The only thing you've done here is give everyone advance notice of what Nvidia might not do and thus cause customer confusion. If your plan was to stop fanboys or whatever, all you did was give them fuel.