Hi there. In this post, we’ll share with you the three key insights into blockchain in sports.

We can observe that blockchain and cryptos are slowly finding their way into the sports industry, with startups appearing in all main areas of our framework. Here are the key insights:

1. The fight for activity data might be won via the help of coins.

Lots of companies out there are competing for all the health and fitness related data of the masses, including heavy weights as the leading tech companies, big sports brands and the insurance companies of the world. Perhaps success in this space is possible with an intriguing coin-based reward system that allows active people to receive incentives such as sporting goods or tickets. Blockchain-based solutions are likely to create the perfect currency for fitness and for trading the data that most of us produce anyway. There is also great potential for doing something good for society, especially by increasing the activity of the population.

2. The “Tokenisation” of players and teams is a chance for the underserved.

In sports, most of the money is on the top and not distributed in an equal or fair way. Think of all the Olympic medalist who are struggling to raise enough funding in their everyday life or smaller countries who have issues to ensure the competitiveness of their athletes. Blockchain based solutions offer the opportunity for new investment solutions, which don’t rely on one or a few big investors. New small investors can enter the market and own a share of athletes or clubs, all securely managed on the blockchain. Imagine that you can invest directly in a young athlete at the beginning of his/her career who you are very much convinced of. This was hardly possible before, and trading those shares could become a highly relevant new market.

3. Fans will be able to monetise their content.

The attention and engagement of the fans is one of the most sought after goods in the sports industry and players, teams, leagues, brands, etc. are competing for it. With the rise of blockchain new communities are arising, which incentivise the fans for their activities. Content will not only be provided for free anymore, but with a clear incentive in mind, that can be exchanged in real life goods or fiat money. This could mean that we a) see completely new content platforms coming up and b) a new type of fan that is exploring various revenue opportunities.