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Good video editing is usually so subtle you barely notice it. Not so in the case of Ron Planche, the Liberal Party candidate in Niagara Falls, Ont.

Planche just clinched the nomination in his riding this week and will take on Foreign Minister Rob Nicholson on Oct. 19. But when he was still asking his fellow Liberals for their support, he released the most bizarre political pitch you are likely to see this election year.

Planche’s one-minute video — first noticed by Vice’s Justin Ling — has him making his case for why he’s the right man to carry the Liberal banner, although the swelling “inspiration” music in the background makes it hard to pay attention. There are also so many strange and sudden cuts that the whole video seems like a draft version that accidentally got published online.

Why, for example, are we given such a close (but blurry) look at the candidate’s forehead? Do we really need three different angles? And why is the main camera bouncing?

Whatever the directorial vision for this might have been, it’s definitely memorable — charming, even. One can only hope there are more such strange and beautiful creations to come this election.

UPDATE: Nathan Chamberland, who directed and scored this masterpiece, has responded in the comments below:

I was going for artsy and different with this one, while Ron stayed true and honest in his speech delivery. I’ve never made a video like that one, but I guess its turning heads if it made the National Post. I for one fully support Ron on his bid for MP – he’s as honest as I am weird and artsy. ;-)

UPDATE II: The fine folks over at The Syrup Trap, the Canadian humour site, have put their own spin on the “Ron Planche for Niagara” video. It’s embedded below:

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