Why should you get instant downtime alerts?

Every business that has an online presence should monitor their website as it is the face of the business and an important touch point in the customer’s purchase decision-making process. Downtime is when the site goes inaccessible for them and such downtime causes a poor impression of your brand in your customer’s mind and leads to deterioration of your brand’s reputation, loss of credibility and even loss of business. So, it is necessary to ensure high uptime. Even though downtime is unavoidable, with the help of a web monitoring tool, you can find out when your site goes down and fix the issue before the customers even notice. By doing so, you can prevent customer outrage and win your customers trust.