New York (CNN Business) Burger King's latest promotion throws some shade at McDonald's and its Happy Meals.

The fast food chain rolled out a new Whopper meal box, called "Real Meals," labeled with different moods and colors. The packaging comes in five moods: the Pissed in red, Blue for sad, Salty in teal, YAAAS in purple and DGAF (that's don't give a f--- in internet speak) in black.

McDonald's MCD And, good eyes, there's no "happy" option, like its competitorhas.

"With the pervasive nature of social media, there is so much pressure to appear happy and perfect," Burger King said in a release. "With Real Meals, the Burger King brand celebrates being yourself and feeling however you want to feel."

Burger King launched the meals Thursday, near the beginning of May, which is the start of Mental Health Awareness Month. The company partnered with the non-profit organization Mental Health America to promote the "overall mental health of all Americans."

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