Ottawa police are urging potential victims to come forward after they say they have received complaints dating back to 2010 concerning an Ottawa man accused of contacting young girls on social media and posing as a talent agent.

Cameron Lyons, 37, is facing three counts of trafficking in persons under 18, three counts of child luring and two counts of procuring a person to provide sexual services under 18.

Police say Lyons initiated conversations over Facebook with three girls, two 14-year-olds and one 16-year-old, by posing as a talent agent for a fake company. Police began their investigation after the first teen came forward in 2015.

"He would reach out and use their physical appearance to say 'Hey, I have an idea, I have a proposition for you to make money... attending parties, making $2,000 a night," said Det. Amanda Larche with the human trafficking unit.

"He would propose these ideas and that's where the... human trafficking would come into play," said Larche.

Accused was volunteer with Gee-Gee's, baseball umpire

Det. Amanda Larche said the Ottawa police human trafficking unit began investigating in 2015 after an alleged victim came forward. (CBC News) Lyons has been a volunteer equipment manager with the University of Ottawa Gee Gees football team since 1998. The university has suspended him pending the outcome of the criminal charges, according to spokesperson Isabelle Mailloux.

Lyons was also acting as umpire-in-chief of a group of umpires several local teams used, according to Cathie Milinkovich with the Ottawa Nepean Canadians baseball team, a top-level boys-only squad. Milinkovich says she was "totally shocked" when she learned of the accusations and charges.

Police have been asking anyone contacted by a person on social media using the names Joe Howorth, Steve DeBone or VIP Entertainment to contact the human trafficking unit of Ottawa police.

Larche said the investigation took some time as police needed to obtain warrants to get the IP addresses attached to the company and aliases and then link those IP addresses to a residence.

She said they have received more than 20 public calls with tips and other victims have come forward, suggesting the behaviour goes back several years.

"There have been other females who have been communicated by this same account, this same person, going back to 2010," she said.