We see a flock of birds rustled from their perches as a man screams somewhere offscreen, an ambling river, another man running through a verdant field and then, we hear a church bell ringing. Except it isn't a pastor clanging the bell, but someone knocking it about with another, possibly freshly deceased, person's head. Yeah, Far Cry 5 will almost assuredly be rated 'M' for Mature when it comes out.

If font of the "Welcome to Hope County, Montana" text didn't clue you in to the modern setting, watching the clip a few more times might. There's a propane tank sitting next to said chapel, power lines, grain silos and if you pause at the 27-second mark, you can see what looks like a high-powered rifle on the bell-ringer's back. A few weeks ago, some theorized that due to filming the teaser in Montana, that the game would be set in the Old West as a way to compete against Rockstar's forthcoming Red Dead Redemption sequel. Guess again.

So, what exactly makes Far Cry, well, Far Cry? Making wallets out of the animals you kill, an open world, moral quandaries and playing the errand boy for two rival factions, it'd seem. Perhaps we'll find out more later this week when Ubisoft drops the announcement trailer on the 26th. Given the state of AAA video game PR plans and E3 being just around the corner, maybe don't expect to see gameplay come Friday, though.