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By Jodi Schwan

An online boutique is opening a storefront on Phillips Avenue.

TH Grey is leasing the former Man Code space at 330 S. Phillips Ave.

Trish Tilberg started the business online last fall and has grown a steady following.

“I’ve just been doing trunk shows and pop-up shows around town, mostly downtown,” she said. “I’ve done some private parties, and people have invited me to events.”

When she saw the space open on Phillips Avenue, she decided to leave her full-time job in crop insurance to run TH Grey full time.

“Right now, I’m just doing clothing and touched a little bit on accessories,” she said. “With the store, I’m expanding to a lot more accessories, shoes and handbags, so it will be a little higher price point but still affordable.”

She’s trying to bring in a look that is “a little more modern than what’s offered in town in general and some more unique, statement pieces,” she said.

Tilberg grew up in Ethan and graduated from South Dakota State University. She has lived in Sioux Falls for five years. For now, she plans to run the business herself and add staff as needed.

She plans to renovate the Man Code space with new paint, shelving and a new awning.

The hope is to open TH Grey in early August.

To help get the word out, she’s planning a Sept. 22 fashion show at Icon Lounge. Here’s a preview of it.