The new Apple TV went on pre-order via Apple’s online store earlier this week, and priority deliveries will begin this Friday while standard shipments will begin arriving after this upcoming weekend. Now, we’ve learned that Apple is planning to begin selling the new set-top-box at its retail stores this Friday. Apple retail employees say that stores are beginning to receive shipments to sell at the end of this week, while stores will be re-organized overnight on Thursday to promote the new Apple TV in stores on Friday. The new Apple TV costs $149 and $199, depending on either a 32GB or 64GB configuration, and includes a new user-interface, Siri, upgraded remote control, and an App Store.

In addition to Apple Retail Stores, Best Buy and B&H plus other resellers have opened up pre-orders or plan to begin selling the new Apple TV soon. Best Buy currently lists both 32GB and 64GB models as available for pre-order with store inventory expected November 4th. See also our 9to5Toys roundup of best accessories for the fourth-gen Apple TV.

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