These aren't the lowest prices we've seen. At the height of the holiday shopping frenzy, you could buy a Series 1 for under $200. With that said, these discounts are considerably more reliable... and importantly, they lower the official cost of entry for the Apple Watch world. While we wouldn't exactly call $229 an impulse buy, it's considerably more palatable if you're not sure about this whole smartwatch thing and would rather not spend more than necessary.