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It’s been dubbed the most annoying advert on TV.

A colourful commercial for Hotels4u shows a loved-up husband booking his wife’s dream getaway, then stating: ‘‘Anything for yow, cupcake!”

But the advert and tagline has provoked a furious response from Brummies who have labelled the apparent attempt at their accent ‘‘offensive’’.

They have taken to Facebook and Twitter to knock the commercial and demand a real city accent is used instead.

Others claim the accent is more Black Country than Birmingham.

But the holiday firm revealed that actor Craig Painting plays the character of Hawaiian-shirted Danny – and he was born and bred in Northfield.

Mike Hoban, marketing director for Hotels4u, said: “We wanted to create a popular duo that people would warm to. That’s why we cast a Birmingham born and bred actor as our lead character.

“We wanted to use a friendly accent from one of the great UK regions to help create a distinctive character so that people remember how easy it is to save money on hotel bookings.”

The company behind the advert is headed by marketing couple Chris and Sian Wilkins, who were also responsible for the equally divisive Go Compare ads, featuring a Welsh opera singer.

Hotels4u, part of Thomas Cook, had said it wanted to come up with a “truly memorable tagline” and characters who would become household names for the new TV campaign.

But the company's Facebook page has attracted lots of criticism.

Angela Dubberley wrote: “I’m from Birmingham and have never heard any fellow Brummies speak like that! Go Compare sales went down thanks to that annoying Welsh bloke, I’ve a feeling Hotels4u is going to suffer the same fate!”

Christopher Williams posted: “Like playing Russian Roulette with the television set and this ad is the bullet.”

Helen Wolfe wrote: “Most annoying advert in the world, even worse than Go Compare! And Gavin from Autoglass!”

And Rich Elwell told Hotels4u: “Your advertising campaign is a huge fail, I can imagine the majority of Brummies are offended and the rest of the country are confused. I’d never use your company in a million years.”

Misterhorse wrote: ‘‘This advert makes me want to kill my television. Please make it stop. I will never use that website.’’

But Vianney Lawlor stated: “Not a Brummie accent. That’s a Black Country accent.’’

And Cactusrogeruk blasted: ‘‘Bloody appalling! I can’t believe this is actually a serious attempt to speak like people anywhere!’’

The adverts are planned to run through January and beyond.