Kidscan has launched its latest campaign featuring some of the country's top chefs making the worst meals of their lives to make a point about what our most vulnerable children are forced to eat.

The charity - which feeds tens of thousands of Kiwi kids every day - is calling on the Government to stump up more money for beneficiaries.

Red Soup by Nadia Lim is the latest creation from the My Food Bag founder.

"You reserve the water that last night's Cheerios were cooked in," she tells the camera.

"Let it simmer away for a few minutes till it's nice and hot and steamy and it's ready to serve - and that's dinner for a whole family."

The 'soup' is based on a real meal, cooked by a real Kiwi family.