Bojan Oremuz ICO team member replied on 10 Aug 2018

Dear Mr. Mofassair,

Thank you for your time and evaluation of our project. As you stated that we don't have an MVP or product, I would like to invite you to MVP at emmares.com . It is WORKING platform and you can use it for your promotion. A short intro video is here, to easier understand the process: https://www.youtube.com/watch?v=Df5dFrkkrfQ

We are onboarding great companies to the platform. Some of the latest are BTC City - the largest European shopping city, CryptoOrange - Crypto exchange, several ICOs, large international production companies, travel .. you will see their newsletters on the platform in shortly.



Unique case of Blockchain technology: BC is used in EMMARES because of three reasons :

-Transfer of value is the most obvious one.. so the value is transferred from marketers to the rewards pool and from the rewards pool to the recipients, who rated the content of specific marketer.

- Identity - we are cooperating with next-gen blockchain Gorbyte which will act as a side chain in our setup. Some main advantages of The Gorbyte blockchain are - ow cost of operation/transactions, high speed, and identity without personal data. (see more at Gorbyte.com)

We need an identity solution to block the possibilities of false ratings or bot ratings, which is the very important thing in the reputation systems.

-third reason of BC used in the platform is trust and unchangeability of the ratings. As the reputation system is a global face of the content provider it is essential, that the reputation score is really trusted and cannot be manipulated.



And finally investors and RoI:

We are talking about utility token, so let me explain first the market size. Daily traffic of email messages is 270 billion emails per day. 60% of that traffic is untargeted which means that at least 170 billion mail per day is the type of email marketing. We are targeting on 0,2% of that traffic to be rated, which represents 350 million ratings every day. That would bring the daily revenue to the platform of 35 million US$ in EMA tokens (each rating represents a reward of 0,1$ in EMA tokens for the recipient) and that also means that the exchange volume must turn enough tokens to fulfill the needs of the application. As utility token is not designed for passive profit (and would be against the law to predict the profit of the utility tokens), everybody can do his due diligence, what means such turnaround in the need of tokens for the platform, which gives new potential to good content providers and makes a possibilities for ORGANIC growth of the subscriber base for good content providers with really interested new subscribers.

The platform encourages excellent content quality, less frequency and is fully GDPR compliant.

In certain globalization stage, it can prevent spam by filtering out the unrated or low rated senders.