Following the previous post, yet another press release quoting

HELSINKI, Finland, February 21, 2014 – Jolla, the Finnish smartphone and Sailfish OS

developer, today announced the world’s first brand partners for its unique The Other Half

concept. Rovio’s Angry Birds and Makia’s clothing can soon be experienced in an unseen

way through Jolla smartphones.

The Other Half is an original patented Jolla innovation, which customizes the user’s smartphone in

a way previously unseen. Attaching a specifically designed smart cover to a Jolla phone instantly

adapts the look and feel of the phone with unique ambience, custom sounds, wallpapers, videos,

partner feeds, and much more.

“The Other Half offers brands and companies a new fresh and distinctive way to deliver a co-branding experience by making the Jolla device look, feel and sound like the brand. In addition to branded physical smartphone covers, The Other Half can be customized with various branding and direct sales elements inside the phone, through Jolla’s specific partner space. With The Other Half brands can gain prime visibility not possible with other mobile platforms, but also have an easy and distinctive interaction channel with fans,” comments Sami Pienimäki, Chief Marketing Officer of Jolla Ltd.

Angry Birds lands on Jolla

Rovio’s globally successful Angry Birds™ characters will be soon made available with The Other

Half smart cover for the Jolla smartphone.

Jolla and Rovio have agreed to start the co-branding of an Angry Birds themed The Other Half,

including e.g. visually stunning physical covers, tailor made ambiences, sounds, images, videos,

and more, which are expected to become soon available for Jolla users. The final content is

currently under development, and is targeted to be announced in detail during Q2/2014.

“This co-branding concept gives Rovio a new fun way to delight the fans, and to expand the Angry

Birds experience in an innovative way,” says Peter Vesterbacka, CMO of Rovio Ltd.

New level of brand experience with Makia’s Nordic clothing line

The internationally known Finnish clothing company Makia is co-creating with Jolla unique The

Other Half concept for its clothing line. By attaching the Makia designed smart cover to a Jolla

phone, the user will get a full-blown Makia experience through the Jolla partner space. For Makia, the new partner space gives great possibilities to direct the Makia brand story to fans with the

means of storytelling, e.g. music videos and news & event feeds, as well as visualizing the product

catalogue, and addressing special offers, to name a few benefits.

“With the custom made wallpapers, ringtones and other sounds, direct online store access, photo

galleries, product catalogues, and feeds to current news and events, the Makia The Other Half will

be an effective marketing and sales tool for our brand, and a sought-after experience for all Makia

fans,” says Jarno Luotonen, Creative Director / Marketing, Makia Clothing.

Rovio Angry Birds and Makia co-branded The Other Half smart covers are showcased at the

GSMA Mobile World Congress, February 24-27, 2014, Jolla booth 1B25.

Both Rovio and Makia branded smartcovers are now in development, and the aim is to have the

products available during the first half of this year. Jolla now offers the co-creation opportunity for

all brands and companies interested in this exclusive and new marketing and sales concept.

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