*But not every time we've referenced him. That would be a much, much longer list.For Paul Rand, a modern mark was a simple mark, and the secret to making things last lay in keeping them simple.Paul Rand did not coin the term “user-friendly.” He would have hated its trendy sound.While not a large house, it felt just right, as if it had been made to measure for every interaction and every function.On Paul Rand’s 96-page masterpiece, “Thoughts on Design.” (08.11.2014)Celebrating the centennial of a one of our most beloved American design icons.Michael Bierut on logo redesign outrages, what they mean, and why we should demand more.A slideshow of Ann and Paul Rand’s house in Connecticut, as it appeared in the August 1953 issue of Esquire.Our surprise upon receiving the Facebook mailer shown here, addressed to Paul Rand.Paul Rand had more in common with Paul Klee than a four letter first and last name. He too, painted.The birth, death, and debate around one of Paul Rand's last logos: the "crooked E" he created for Enron.This essay, a rememberance of Paul Rand, is taken from Michael Kroeger's book, Paul Rand: Conversations with Students, which will be published on January 3 by Princeton Architectural Press.Studying under Paul Rand.Paul Rand is almost universally revered as the infallible father of American graphic design, which may have blinded his legions of admirers to his flaws: an overemphasis on logos as a communications tool, a lack of engagement in content, a detachment from history, and humorlessness.This is bibliography as biography, and a posthumous testament to the considerable scope — and ongoing life — of one designer's mind.