Until a few minutes ago, I didn't even know what the heck Vocal Fry is. Apparently some people have gotten really annoyed about it, as it is a speech mannerism that has emerged among young folks, who are always annoying, and especially females, who are always annoying. Apparently. (I also did not know that until a few minutes ago! I'm learning a lot of new stuff today!)

It's been written up in a scientific journal (see below), in popular media, and it was brought to my attention by a facebook post of Debby Goddard's. But of all the sources I've seen, the following video best describes the phenomenon for those who don't already know what it is:

Speech mannerisms come and go, and they seem to be part of the cultural process of ever-shifting styles. Some have suggested (Trigger warning: Possible Pop Psychology!) that this is an ingroup-outgroup mechanism. If you don't know the current mannerisms, you can't sit at the Middle School lunch table with the other cool kids.

Here's an interesting thing about speech mannerisms: When we Westerners see them in other cultures, we (well, not you and me, but those other Westerners) often glom onto them as markers for primitivism or as indicators of less than fully developed culture or even language. A great example for those who know it is the banter of the men in the film The Feast, a Chagnon film depicting a Yanomamo Feast (more about the feast here). The men are bartering, arguing, making alliances, and showing off, and it is done with a cadence almost as though they were rapping. This is on top of the already highly nasalized language, and with face and hand gestures that vaguely resemble Western children complaining about things. This makes them look like children. Of course, they are talking about important matters of local economy, about death and warfare, about relationships, marriage, and so on. They are not acting like children in their own culture but they are heavily invested in a highly stylized set of vocal mannerisms that are not easy for a Westerner (well, those other Westerners) to interpret.

It has been said that Vocal Fry is the new Valley Speech, and if so we can see the lilting rise at the end of every single sentence replaced with a dropping of tone and glottalization at the end of every sentence, on certain TV ads and in certain sitcoms.

Language log has a discussion here. Slate has something here. And, here it is in Science Now.

The Journal of Voice reports a study, Habitual Use of Vocal Fry in Young Adult Female Speakers.

The purpose of this study was to examine the use of vocal fry in young adult Standard American-English (SAE) speakers. This was a preliminary attempt to determine the prevalence of the use of this register in young adult college-aged American speakers and to describe the acoustic characteristics of vocal fry in these speakers. Subjects were 34 female college students. They were native SAE speakers aged 18–25 years. Data collection procedures included high quality recordings of two speaking conditions, (1) sustained isolated vowel /a/ and (2) sentence reading task. Data analyses included both perceptual and acoustic evaluations. Results showed that approximately two-thirds of this population used vocal fry and that it was most likely to occur at the end of sentences. In addition, statistically significant differences between vocal fry and normal register were found for mean F0 minimum, F0 maximum, F0 range, and jitter local. Preliminary findings were taken to suggest that use of the vocal fry register may be common in some adult SAE speakers.

You can access that paper here.

I think the most interesting finding may be one they are not too sure of based on the available data. Fry has been around a while, and has in the past been reported as a marker for larger scale chunks of speech, like paragraph-size utterances, but the new use is simply to fry-out the ends of sentences. If this turns out to be the case it constitutes an arbitrary re-use of an extant vocalization tool as a purely stylistic form rather than as a marker of meaning, since we probably already could tell where sentences ended. Also, it needs to be noted (as they do in the study) that this particular research does not identify focal fry as a thing done by females of a certain age. This study simply looked at females of a certain age, and did not attempt to identify the demographic parameters of the mannerism's use.

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More about Language here.

Wolk, L., Abdelli-Beruh, N., & Slavin, D. (2012). Habitual Use of Vocal Fry in Young Adult Female Speakers Journal of Voice, 26 (3) DOI: 10.1016/j.jvoice.2011.04.007

Photo of fries by Fklickr user Gudlyf