“Sex and the City” star Kristin Davis will receive the Wyler Award, an honor given by the Humane Society of the United States during its annual ceremony meant to honor those in Hollywood making a difference in animal welfare, the Genesis Awards.

Davis is receiving the award for the attention she has brought to African elephants orphaned as a result of poaching.

“I am so excited to receive The Wyler Award from The Humane Society of the United States, as it gives me the opportunity to keep talking about an issue that’s a profound labor of love for me,” Davis said. “Elephants are truly amazing animals and they need our protection, and what people in this country may not realize is that they can help by not buying ivory items.”

Although there has been a 20 year ban on ivory imported to the U.S, certain loopholes have resulted in a demand that fuels the slaughter of these animals. There was controversy surrounding the online auction site, eBay, where some sellers claimed that their ivory was a certain age and considered “antique” and not subject to the ban.

Davis first became active for the cause after discovering an orphaned elephant in African while she was on a Safari trip there. She took the elephant to a sanctuary for elephants and rhinos, where they are nursed until they can be released into the wild.

The Genesis Awards will be held on March 19, 2011, at the Hyatt Regency Century Plaza in Los Angeles, California.

Photo: PR Photos

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