The unpopular sign fails to clear a necessary hurdle.

The Urban Design Committee today unanimously voted down a proposed Carytown sign measuring 11’ tall and 24’ wide and would have cost roughly $250,000.

Graham Moomaw of the Richmond Times-Dispatch reported the committee’s rejection. According to Moomaw, if the City Planning Commission also nixes the sign, the proposed design will be withdrawn from further consideration.

Urban Design Committee just voted unanimously to deny the Carytown sign proposal. If Planing Commission concurs, that ends it — Graham Moomaw (@gmoomaw) September 4, 2014

Carytown sign is definitely not happening. Officials just trying to figure out right procedure to start over on everything — Graham Moomaw (@gmoomaw) September 4, 2014

Carytown sign proposal getting panned hard at Urban Design Committee. "It's feeling a little grand and suburban to me," says Chair Jill Nolt — Graham Moomaw (@gmoomaw) September 4, 2014

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