Speaking with VentureBeat, Microsoft's Senior Director of Product Management and Planning Albert Penello was quite bullish on the Xbox One X's impact in the console market, going as far as calling it a must-have item over the Holiday season.

I don’t like to predict numbers. [laughs] We’ve seen incredible interest. Talking to people in the press, all the feedback we’ve gotten is that any news about Xbox One X drives a lot of coverage, a lot of interest. I get that pretty consistently from people I know in the industry. Every time they do a story on Xbox One X, it drives huge traffic. The pre-orders were, again, not only the fastest, but also the most for anything we’ve released. I’m feeling like we’re going to have stock problems. Over the holiday it’s going to be a must-have item. Knock on wood, but I’m confident in our ability to sell good volumes of this.

About a month ago, Wedbush Securities Research Analyst Michael Pachter predicted that the Xbox One X will outsell Sony's PlayStation 4 Pro. On the other hand, IDC (International Data Corporation) Research Director Lewis Ward stated that the Xbox One X and PlayStation 4 Pro will be neck-and-neck in sales for the next six months or so.

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Do you plan to buy Microsoft's enhanced Xbox One console when it goes on sale on November 7th for $/€499 (£449 if you live in the United Kingdom)? Let us know in the comments.