The Syrian regime of President Bashar Assad got more than it asked for on Tuesday when a social media promotion intended to highlight the pleasures of vacationing in the country backfired with responses highlighting the civil war instead.

The semi-official Syrian Arab News Agency posted a message on its Twitter feed calling on users to “snap us your moment of summer in Syria.”

A cheerful message included instructions to mark the messages with the ‘#SummerinSyria’ hashtag — a way for Twitter users to categorize their postings, making them easier for other users to find.

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Users were quick to respond, but rather than wish-you-were-here photos, there was a storm of grisly pictures from the civil war showing the devastation and terrible toll in human life — along with biting comments lambasting the promotion.

Now that #summer is upon us, snap us your moments of summer in #Syria using the hashtag #SummerInSyria pic.twitter.com/sutvUuZUoj — SANA English (@SANA_English) June 22, 2015

One user wrote that visiting Syria is “is a once in a lifetime opportunity” to watch and touch fireworks, and included photos of a helicopter dropping a bomb and the resulting damage.