On Tuesday, the Supreme Court of British Columbia barred Rogers from making claims that it has Canada’s “most reliable network” for mobile phones. This comes from a compaint lodged by Telus Corp. that Rogers no longer could claim it had the ‘most reliable’ or ‘fastest’ network in Canada since both Bell Canada and themselves had launched their HSPA netwrok, which of course uses the same technology as Roger’s HSPA network. Bell Canada had recently been running ads touting its network as the ‘best’ in Canada, which Telus obviously hasn’t complained about since it runs on the exact same network.

Ironically though, Bell actually uses the phrase “Fastest, largest and most reliable” in describing its netwrok on its website.

Telus’s website claims it 3G+ coverage is four times greater than that of Rogers’, which makes me wonder why they haven’t instituted some coverage map vs. coverage map ads like Verizon has in the U.S. It may be possible that they know Canadian courts can be more stringent that U.S. ones when ads hurt other companies feelings. Probably because Canadian companies always play second fiddle to American one’s anyways, and there’s no need for infighting.

Bunyan