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Matt Wild, the former city editor of the A.V. Club Milwaukee, and Tyler Maas, a writer for that now bygone site, are starting their own venture, an arts and entertainment web site called the Milwaukee Record.

The new site, scheduled to launch on April 7, will cover local music, dining, film, art and sports in a "smart, opinionated and irreverent" way, the two announced in a statement Tuesday morning.

"After the untimely demise of A.V. Club Milwaukee, Tyler and I knew there was a void that needed to be filled in local music and culture coverage," said Wild, who will be editor of the new site, which will post daily content.

The idea is for the Milwaukee Record to pick up where the A.V. Club Milwaukee -- the last of The Onion's local sites -- left off when it was shuttered in December. In addition to in-depth features, opinion pieces and local album and show reviews, though, the Milwaukee Record will also feature original video programming from Honeycomb Productions and exclusive album streams.

Wild, known for his irascible cultural observations about Milwaukee, and Maas suggest the site will be fearless and go to "occasionally uncomfortable" places. It's secured a healthy number of advertisers and sponsors, Wild says, including former advertisers and supporters of the A.V. Club.

"Plus," Wild added, "we promise to post a bunch of funny pictures of Bob Uecker."

Before the site goes live, Wild and Maas will post teaser content across the Milwaukee Record's social media pages, including Facebook, Twitter, Tumblr and Instagram. A launch party, featuring a to-be-determined line-up of local bands, is scheduled for May 9 at the Cactus Club.

Wild has also written for Spin, Milwaukee Magazine and Third Coast Daily. He is co-host of a weekly radio talk show on WMSE (FM 91.7) called "The Disclaimer" along with WMSE's Ryan Schleicher and Evan Rytlewski, a music writer for the Shepherd Express. Maas moved to Milwaukee in 2009 after a stint working for Gannet Wisconsin Media's regional copy desk in Oshkosh. He has written for ESPN.com, Vice Magazine, Noisey.com, USA Today's Sports On Earth, The Classical, A.V. Club Milwaukee, Milwaukee Magazine, the Shepherd Express and Third Coast Daily.

Image: Matt Wild (left) and Tyler Maas. Photograph by Troy Fruend.