Of course the Proud Chronograph will have many of the qualities one looks for in a luxury watch. It will be the size of a life-preserver and made of some silly metal that in is inferior to steel in every sense except its price tag; it will weigh in a 14lbs and it will have numerous, pointless dials and be studded with diamonds; it will be perpetual and self winding, using the energy from a well-known back-and-forth wrist motion. It will cost over a million pounds and you will need to be nominated and seconded by existing Proud Chronograph owners before you are allowed to apply for “the privilege of custodianship” or some similar dreadful, gimmicky twaddle.