MUMBAI: The organisers of the Indian Super League ISL ) have decided to have a later kick-off for the upcoming fourth season. Sources in the know told TOI that the matches will now start at 8pm. "The organisers did a study of the past three years and concluded that most people in cities like Mumbai, Chennai, Delhi and Kolkata would enter the stadia by 7.307.45pm. They realised that people usually leave their office at 6-6.30pm and so it gets difficult to reach the stadium in time," the source said.Starting the games later also means prime time television viewership. With Star's regional channels too showing the games, the games will replace popular television shows.Though the schedule for the tournament isn't out yet, sources have said the matches will be held on Friday, Saturday with a double-header on Sunday. The tournament is set to kick-off on November 17, with the final scheduled to take place mid-March. Two new teams - Jamshedpur FC and Bengaluru FC - have been added this year to make the tournament at 10-team affair.Weekend matches mean that the tournament will have to compete with the more popular tournaments like the English Premier League and Spanish La Liga . The leagues have a huge fan-following in the country, but it isn't something that the organizers aren't wary about."Eventually it has to compete with bigger tournaments. The organizers want to increase stadium attendance and this move will ensure that. Star's regional channels will play a huge role in increasing the viewership too. This is a well-studied move," the source added.The tournament which will be held over five months this time around has been a fan-puller with the average attendance being around 23,000 last season. Sources said that changing the time would increase the average attendance by at least four thousand.