Today's announcement that the White House now supports reclassification of ISPs has huge implications for net neutrality, but is obviously the beginning rather than the end of an intense political fight. Companies like Verizon, Comcast, and other owners of internet infrastructure really don't want this to happen and they'll have no trouble finding allies.

Ted Cruz even has a brand new slogan.

"Net Neutrality" is Obamacare for the Internet; the Internet should not operate at the speed of government. — Senator Ted Cruz (@SenTedCruz) November 10, 2014

What, if anything, that phrase means is difficult to say. But its political significance is easy to grasp. All true conservatives hate Obamacare, so if net neutrality is Obamacare for the internet, all true conservatives should rally against it.