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An Indian man has checked into digital rehab after his Netflix addiction derailed his life.

The unidentified man watched the streaming app for a staggering seven hours every day over the last six months, The Hindu newspaper reports.

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According to Netflix, the average subscriber streamed about 50 minutes a day in 2017 and the company’s CEO has admitted that the service’s competition is sleep.

“You know, think about it, when you watch a show from Netflix and you get addicted to it, you stay up late at night,” Reed Hastings said last year. “You really – we’re competing with sleep, on the margin.”

But the Indian super streamer may have taken things too far.

The man reportedly checked himself into the National Institute of Mental Health and Neurosciences (NIMHANS) in Bangalore last week.

Six months of unemployment triggered his daily journey into escapism, the newspaper reported.

A specialized clinic called Service for Healthy Use of Technology (SHUT) is dedicated to treating people with addictions to technology.

The Netflix casualty would begin binging first thing in the morning and by the end of the day, he was suffering from eye strain, fatigue, and scattered sleep patterns.

Video-game addiction was classified as a mental health disorder in June, although not every expert endorses that view.

“While addiction among the younger generation, aged between eight and 14 years, continues to be centred on gaming, apps such as Netflix are more for the adults, who find emotional gratification (in streaming content) as they are under constant stress,” a SHUT psychologist told The Hindu.