The Office of Geographic names did not bend the knee.

Game of Thrones has proved too racy for the good people of Geelong.

The property developer of Charlemont Rise – a new suburb lightly themed around the hit TV series – was forced to change the name of Lannaster Road over its implied reference to Thrones' incestuous siblings, Cersei and Jaime Lannister.

It will now be called Precinct Road instead.

Related: Everything we know about the Game of Thrones Season 7 finale

"They objected to that fact that it had a reference to ­incest... it's a fictional series," project manager Gary Smith told the Geelong Advertiser, noting that he chose the moniker for its "classy" sound and "wealthy" on-screen connotations.

He even changed the spelling from "Lannister" to "Lannaster" to make the connection "less obvious".

"We wanted it for our shopping centre strip because it is easy to remember and rolls off the tongue," he said. "Unfortunately, we tried everything we could, we got knocked back by the Office of Geographic Names."



Siblings Cersei and Jaime Lannister on Game of Thrones; Image: HBO

The Office of Geographic Names found the street did not comply with one of their key naming rules: a road name must not cause offense to the general public.

"[Names] must not be detrimental to the preservation of longstanding community values," City of Greater Geelong administrator Laurinda Gardner told the Advertiser.

Other Westeros-centric names in the development – including Catelyn Road, Stannis Street, Winterfell Road, Greyjoy Street, Baelish Drive, and Tywin Street – have been met with no objection.

"It is really hard to come up with street names these days," Gary said. "I always liked the Game of Thrones names as they are a bit out there."

Now, says Gary, the only complaints he's receiving are from those lamenting they can no longer live on Lannaster Road.