EIP platform is a decentralized marketing platform that allows participating Brands and Companies to understand, develop, forecast and monetize the Esports audience, conduct advertising campaigns, implement loyalty programs, receive feedback from the audience and obtain its engagement. Audience will have access to budgets of Brands, and also, will be able to participate in the development of Esports infrastructure.

Artificial intelligence system identifies and classifies the personal behavior of participants in the Esports market, analyzes the interaction of these behaviors, issues a solution based on requirements and tasks for each concerned partner.

An automatic mechanism of promotional offers was created, it is coded inside a smart contract and purposed to encourage the audience and increase its engagement. Brands and Companies establish rules (validity period, list of goods, consumer parameters, etc.) and deposit the tokens that can be used by consumers with suitable parameters only for the purchase of goods pre-specified by Brand for a limited period of time.