China has many millions more men than women, a hangover of the country's one-child policy, which was overturned in 2015, though its effects will last decades more. The gender imbalance is making it hard for many men to find a partner – and the gap is likely to widen. By 2020, it’s estimated there will be 30 million more men than women looking for a partner. In his book, The Demographic Future, American political economist Nicholas Eberstadt cites projections that by 2030, more than a quarter of Chinese men in their 30s will not have married.

Now, with far fewer women than men, the race to find a suitable partner—and win her over before someone else does—has led some men to go to great lengths to find a wife. They’re spending vast sums on creative, sometimes unsuccessful, measures to win a woman over.