“Every business generally starts out with an A+ rating. And again, all that’s factored into that is the duration of the business, all the information we have for it, and as long as they don’t have any customer complaints," Ashley Durel said, the Lake Charles BBB Operations Manager. “Generally, with ‘F’ rating businesses is the number of complaints, if we get a pattern of complaint, if they go unanswered, is generally the only way we’ll get a bad rating for a business.”