Greenscape Capital Group identifies companies in the eco-friendly consumer retail space and provides strategic capital, business advisory services and marketing strategies

Growing awareness of environmental issues and the need for a greener planet has prompted corporations to introduce green initiatives. Some have founded institutional funds branded as ethical investors and mutual funds exclusively set up to invest in green technologies. Even companies such as Starbucks (NASDAQ: SBUX) are looking to align themselves with environmentalists. The need for a greener planet has also led to a glut of companies that are in the renewable energy, green technology or recycling sectors.



Against this backdrop, the latest addition to the Canadian Venture exchange Greenscape Cap Group Inc (TSX.V: GRN) warrants a closer look. GRN essentially is an investment company focused on the eco-consumer retail sector. Through the funding and management of a unique portfolio of emerging, eco-friendly companies GRN intends to assist its portfolio in evolving the eco-friendly marketplace as a profitable entity by providing a full range of eco-consulting services to industry.



A unique business model indeed as the strategy aims to build a diversified investment portfolio in the green space. Rather than undertaking one project or attempting to develop one technology GRN intends to maintain an interest in several companies and technologies in the green eco-consumer sector and play an active role by providing consulting and advisory services to its companies.



What makes the company unique is its focus. GRN corporate strategy is to invest in companies after a comprehensive analytical process which entails the assessment of their current situation, development of targets for improvement, development of strategies to achieve these targets and their implementation. Similar to any active portfolio manager, GRN will monitor its investments in order to make necessary changes and modifications.



The company has already amassed an impressive portfolio of investments such as Lela Designs (eco-friendly clothing for active women), Contemporary Organic Products (emerging supplier and wholesaler of wild salmon, all natural crackers and all natural salts), SheFinds Media (content and e-commerce company) and Open Sundaes (handmade bath and body products). Lela Designs are found in 116 retail locations including GolfTown, the largest gold retailer in Canada and are now worn by several LPGA tour players. Its investment portfolio also includes an Eco-consulting unit.



GRN and its portfolio companies are making progress and the company is in the process of rolling out its operations aggressively in Western Canada and Western US. Once established its operations in its selected regions GRN intends to take its companies to the Eastern Canada and the US.



Unlike other green companies or environmental companies, GRN’s business model does not require sophisticated technologies that entail massive capital outlays. GRN has kept it simple and remains focused on the green retail and consumer products sectors. Helping its companies to navigate through the generally complicated regulatory maze governing green standards, GRN intends to take its products and services to the market at a competitive price.



Given the success of its investment portfolio, GRN is set to attract the attention of investors. Its investment case is well-supported by the increasingly vocal environmentalists and green investors. The company is well-funded and started debut on the Canadian Venture Exchange (TSX-V) today (October 23, 2009).



About Greenscape Capital Group

Greenscape Capital Group identifies companies in the eco-friendly consumer retail space and provides strategic capital, business advisory services and marketing strategies to help protect and grow its invested interests. As a value added financier, Greenscape intends to assist its portfolio in evolving the eco-friendly marketplace as a profitable entity by providing a full range of eco-consulting services to industry.