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B.C.’s highest court has ordered TransLink to reconsider its denial of an advertisement from an anti-abortion group.

In January 2015, the Canadian Centre for Bio-Ethical Reform made inquiries about placing an advertisement on TransLink buses.

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The non-profit society’s proposed ad included images of fetuses and the words “ABORTION KILLS CHILDREN.”

TransLink’s advertising agent refused to place the ad.

About a month later, John Beaudoin, TransLink’s director of customer engagement and marketing, sent an email to the centre’s lawyer saying that the transportation authority supported the refusal of TransLink’s advertising agent to place the ad.

The centre took TransLink to court, arguing that TransLink’s decision was unreasonable because it didn’t reference Charter values. The society also argued that TransLink could only reject advertising content that was discriminatory or hateful.