Alan Yentob was under renewed pressure to quit the BBC last night after it emerged he used more than £100,000 of licence fee-payers’ money to make a show about the Kids Company charity.

Mr Yentob devoted an entire episode of his arts show Imagine to an exhibition organised by the controversial charity of which he was chairman. It has since collapsed.

He was also paid for presenting the programme on top of his £180,000 salary as the BBC’s creative director.

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Alan Yentob, pictured with Kids Company founder Camila Batmanghelidjh, was under renewed pressure to quit the BBC last night after it emerged he used more than £100,000 of licence fee-payers’ money to make a show about the charity

The BBC1 programme entitled Art is Child’s Play even included footage of Mr Yentob interviewing the charity’s founder Camila Batmanghelidjh.

It told viewers he was ‘a trustee’ but did not make clear he was chairman or had responsibility for its media management. The fact he helped to organise the exhibition was also not disclosed.

Last night Tory MP Andrew Bridgen accused Mr Yentob of breaking BBC rules ‘with abandon’. He has called on director-general Lord Hall to launch an urgent inquiry into why Mr Yentob was allowed to make the programme.

In a strongly worded letter seen by the Mail, he said this was proof of a further ‘conflict of interests’ and warned the ‘BBC’s reputation will continue to suffer’ if Mr Yentob is ‘allowed to ignore and indeed breach guidelines’.

Corporation rules state: ‘There must never be any suggestion that commercial, financial or other interests have influenced editorial judgments. Those involved in the production of BBC content must have no significant connection with products, businesses or other organisations featured in that content.’

Last night Tory MP Andrew Bridgen accused Mr Yentob of breaking BBC rules ‘with abandon’

Mr Bridgen also told Lord Hall: ‘He used his position as a BBC presenter to promote Kids Company, despite editorial guidelines banning such activity.

‘Is it really acceptable that an employee of Mr Yentob’s seniority should be allowed to break the BBC’s rules with abandon when staff of lower rank would be punished – or perhaps dismissed – for the same offence?

‘All the evidence suggests that Mr Yentob is in charge of the overall budget for Imagine; is able to commission himself to make programmes…and is therefore accountable to nobody apart from possibly the director-general.’

A BBC press release published when the programme first aired in 2010 said: ‘Alan Yentob meets some of Britain’s best-known artists as they explore the connection between childhood play and adult art.’ At the London exhibition the charity invited artists and children to ‘recreate a room from their childhood homes inside a shoebox’.

Although Mr Yentob declared his position as chairman in the BBC’s register of interests, the press release did not mention his link at all. The Corporation would not explain why Mr Yentob only identified himself in the programme as ‘a trustee’.

A BBC spokesman said: ‘Alan declared his interest in the programme. Imagine is an arts programme, not a piece of journalism, and BBC arts programmes feature content from a range of perspectives and views.’ He added that the show was discussed with the BBC editorial policy unit before it was aired.

The Corporation also refused to disclose how much Mr Yentob received for the show, which is understood to have cost about £130,000. He gets around £150,000 for presenting Imagine and other programmes plus a £180,000 salary as creative director.

Critics claim the revelations are damaging when Mr Yentob is supposed to be a key figure negotiating BBC funding with the Government.

One senior executive said: ‘His position has become untenable.’ Another said Mr Yentob was a ‘busted flush’ who had only survived by being close to Lord Hall.