A Florida start-up that is striving to become the first private company to put a spacecraft on the moon revealed an ambitious road map on Wednesday for a regular delivery service to send payloads there and elsewhere in the solar system.

Moon Express of Cape Canaveral, Fla., was founded in 2010 to win the Google Lunar X Prize, a competition offering a $20 million prize for the first private venture to get to the moon with a robotic lander by the end of 2017.

Robert D. Richards, the company’s chief executive, said Moon Express was on track to launch before the prize’s deadline. But even if the company does not win the prize, he said, Moon Express would still have a profitable future ferrying payloads for NASA and commercial customers.

“I think it’s big,” Dr. Richards said of the potential market, adding that he hoped its designs would “redefine the possible.”