The booth was decked out in full T-Bell-esque trimmings, from the golden bell to the bold red and purple fonts. According to Beyond Meat Chief Operating Officer Tony Prudhomme, their goal was to spam the fast food giant’s social media in hopes that the corporation will one day use their vegan meat products on the menu. All weekend, visitors took photos in front of a red and purple backdrop and uploaded them under the social tags @tacobell, @BeyondMeat, and #GoBeyond.