The BJP has swept the elections in India. So has e-commerce. The reach, much like Modi-mania, spans the length and breadth of the country.

But there is much to learn for businesses. They are not able to match the efficiency of the political machinery in taking the message to every nook and corner. Not just yet.

BJP’s precision marketing success

The BJP knew where its voters were. Businesses face this question everyday — “where are the consumers”?

… and then the follow-up questions — Where do they interact with your message? What do we know about the street, the apartment, the locality they are in? How many of them are present at a location? How do they move during the day? How does a business become location aware?

Consider this: when a leading online platform gets 40% of its business from only 60 pin codes (out of 19,000), you get an idea of the skew.

How does then a business ace precision marketing like the BJP?

Amit Shah is not likely to join their boards; he has bigger fish to fry. Google, Facebook have some answers. A business’ own activity data have a lot too. Like the following map.. (Try this interactive link for India-wide picture(works best on desktops) — https://viz.geoiq.io/share/RZFfmbXpc3jcRXKWbLcD)

BJP in Delhi v E-commerce hot-beds in Delhi (green:high:: red:low)

The country-scape shows the relative depth of e-commerce (aggregated sales, based on GeoIQ’s learnings with its clients) for top 4000 pin codes. Is Bangalore the hot-bed? Yes. But which area? Where do you go next? What about the tier-2 cities, the villages, the hinterland?

Online sales activity by pincodes (green: high:: red:low)

GeoIQ.io is answering these location queries for businesses using public data, machine learning, advanced mapping tech, and insightful (pretty, too) visualisations. And without Amit Shah.

Geoiq.io is a location intelligence platform powering decision-making for retailers. They are based out of Bangalore. To get more out of your data, get in touch with us at dev@geoiq.io.