Bitcoin is like “digital gold” and “blockchain technology will change the world,” Hadley Stern of Fidelity Labs said to CNBC.

Stern is responsible for Fidelity’s bitcoin, blockchain, and digital currency operations. His research team has been experimenting with Bitcoin because it’s “digital gold” and that “blockchain technology will change the world.”

Fidelity Labs announced Wednesday that it would start allowing clients to view Bitcoin and other cryptocurrencies on the company’s website.