When it comes to off-season changes, most of the attention naturally falls to the Winnipeg Jets’ on-ice product.

But the Jets have been banging away at some changes around the rink as well.

True North Sports and Entertainment put $12 million into off-season upgrades and renovations at MTS Centre, adding 278 premium loge seats and a spiffy new scoreboard, which were revealed to media on Wednesday night.

Loge seating was added in front of the 300-level seats, with those in the first row given first shot at the upgrade. The semi-private area features wide swivel seats and a counter-style ledge for food and drinks and first dibs on playoff tickets, concerts and the like.

Seamless glass around the level should make for better sightlines throughout.

“I love it. The vantage point is great, you won’t miss anything, and there’s no obstructions,” said Darren Desrochers, a season ticket holder who was checking out the seats on Wednesday night.

The Jets will certainly squeeze some more revenue out of the barn this winter, with season tickets in the loge seats listed at $6,048 (plus a $500 premium seat fee), at least double what 300-level patrons are forking out. Apart from the luxury boxes, only the 100-level seats near centre ice (P1) will set you back more.

“There wasn’t a lot of movement on the wait list so we looked at what we could do to get more people into the building and in a small way cut into that wait list,” True North spokesman Scott Brown said.

As many as 15,294 people will be able to see the improvements when the Minnesota Wild visit for an exhibition game at 7 p.m. on Sept. 22.

A new “open concept” scoreboard has four high-definition screens 2 1/2 times the size and with 10 times the resolution of the old one, plus two LED video rings, while the 360-degree power ring has grown in size and resolution as well.

Bringing it all together is a new control room that allows for in-house HD images, added cameras and improved audio to enhance the game day experience.

There were also some upgrades, including new 60-inch LED televisions, in the premium suites.

The improvements are part of the TN 2020 initiative which is expected to see nearly $30 million poured into the building by 2020.

The down-low on upgrades

True North Sports and Entertainment poured $12 million into off-season additions and renovations at the nearly 11-year-old MTS Centre, including: