Step 1: Understanding

I first seek to understand your company, your product, your customer, and your goals. If you are unclear about any of these, I will work with you to develop an understanding for the both of us. This is hands-down the most important step in the process. If I don't understand your business, I'll never be able to help take you where you want to go.

Step 2: Research

I sometimes need time to do more research into your market and your competition. This can involve a deep dive into your business, product, and buyer persona within the context of your stated goals.

Step 3: Ideation & Customization

Whiteboarding, mock-ups, brain-mapping, etc. Includes culling ideas that don't work within your business model and prioritizing ones that do in order of effectiveness, then putting everything together to develop a strategy uniquely tailored to your business.

Step 4: Implementation

Like a hands-on project manager, I often orchestrate and direct teams with 1:1 and group instruction. For smaller businesses and solopreneurs without in-house teams, I can implement many of the strategies myself.