Last week, on Thursday November 30th, PickASO and TheTool teams attended App Promotion Summit Berlin 2017, one of the first and biggest App Marketing events in Europe. There, Guillermo Gallardo (ASO Manager @ PickASO) and myself hosted a workshop “App Store Optimization (ASO) from scratch”.

In the workshop we took a look at ASO from different angles trying to identify its place in the App Marketing ecosystem. From listing optimization to tracking, App Store Optimization lies in the core of any mobile business. In this very competitive industry, ASO is a never-ending process and a vital strategy for mobile developers and marketers, and we’ve been trying to see what are the best tactics to implement.

This workshop was very interactive with a lot of practical examples and case studies. Find out more below!

Workshop: ASO from Scratch (SlideShare)

Contents of the Workshop at #APSBerlin 2017

The Market

App Store Optimization (factors + strategy)

ASO Keyword Research

App Listing Optimization

Localization

ASO Tracking

ASO Tips

Also, we talked about the effect of backlinks from SEO world on Google Play ASO and how to track any app’s link profile with ahrefs tool, with real examples and experiments. Find more tips inside the slides!

Did you attend App Promotion Summit Berlin 2017? Did you visit our stand? Do you want to know more about TheTool? Just ping us!

Feel free to share our ASO Slides for #APSBerlin 2017. Thank you in advance!