Pierce Thiot's project with his wife, photographer Stacy Thiot, a photo gallery called Will It Beard, started with him storing his pen in his beard at work.

Pierce told BuzzFeed: "Over Christmas break, my mom had her grandkids do a talent show for her (she's an adorable grandma). I tried to put as many pencils as possible in it for my "talent." I got over 20. Needless to say, my mother was very proud."

From there, Pierce and his wife decided to see what else they could get to stay stuck in his beard. They're tracking progress on the previously linked Tumblr and on their dedicated Instagram account.