Boris Johnson is to use his first set-piece speech of the election campaign to stress a familiar roll-call of core policies, including a pledge to “end the groundhoggery of Brexit”, spend more on the NHS and cut crime.

Speaking at an electric vehicle plant in the West Midlands, Johnson is due to combine touting the Conservative offering with a vehement condemnation of Labour, saying Jeremy Corbyn’s party would condemn the UK to the “intellectual cul-de-sac of far left Corbynism”.

The entry of the prime minister to the full electoral fray after a relatively quiet start to his campaign comes after he starred in the Conservatives’ first election broadcast, an informal walkabout chat with Johnson made for social media consumption.

Play Video 4:40 The Boris Johnson campaign video that’s led to David Brent comparisons

In the low key and occasionally awkward four-minute clip, a cameraman pursues the prime minister around the Tory campaign HQ, firing questions which range from Brexit to trivia such as whether he enjoys Marmite – he does – and that his favourite bands are the Clash and Rolling Stones.

In extracts from the West Midlands speech released in advance, Johnson says: “The UK is admired and respected around the world but people are baffled by our debate on Brexit and they cannot understand how this great country can squander so much time and energy on this question and how we can be so hesitant about our future. If we can get a working majority, we can get parliament working for you, we can get out of the rut. We can end the groundhoggery of Brexit.”

The election, he says, gives the UK “a historic choice … the country can either move forwards with policies that will deliver years of growth and prosperity, or it can disappear into an intellectual cul-de-sac of far left Corbynism.



“We can honour the wishes of the people, or else we can waste more time, at the cost of a billion pounds per month, and have two more referendums, one on Scotland and one on the EU – an expense of spirit and a waste of shame, more political self-obsession and onanism.



“This is why I urge everybody undecided how to vote – imagine waking up on Friday 13 December after the election to find the Corbyn-Sturgeon coalition in Downing Street. They will ruin 2020 with two referendums, they will ruin the economy with out-of-control debt, they will put taxes up for everyone and, instead of an Australian points system, we’ll have uncontrolled and unlimited immigration.”

The familiar refrain, using lines Johnson has repeatedly used since his campaign to become the Conservative leader, is repeated in the campaign video, released on Tuesday evening, down to buzz-phrases such as “coalition of chaos” and “get Brexit done”, and pledges on schools, police and faster broadband.

“I can’t hide it from you. I’ve been thinking a bit about this general election campaign,” Johnson began somewhat sheepishly, as the camera follows him to a kitchen area in the campaign headquarters, where he makes a cup of tea.

Away from the election patter, the video attempts to humanise Johnson by letting him talk about how he starts his day – he claims to take the Downing Street dog, Dilyn, for a walk – and his surprise at learning that No 10 security conditions meant he could not have a Thai takeaway delivered.

Johnson was even asked when he last cooked, saying it was the previous night, when he prepared steak and oven chips.