A new three-day music and camping festival is coming to Todd Mission, Texas. It's called Middlelands, and it marks the first joint venture by festival monolith's Insomniac and C3 Presents.

Insomniac is one of the largest festival producers in the world, with more than 1,000 events under its belt, including the international brand Electric Daisy Carnival. C3 Presents is a Texas-based company most famous for its work with Lollapalooza, including Chicago and all international editions, as well as Austin City Limits.

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“Over the years, we’ve imagined building something new and unique with our friends at C3 Presents,” says Pasquale Rotella, Founder and CEO of Insomniac, in a press release. “Bringing together our teams will enhance the magic, diversity and community that can be created at a destination festival like Middlelands.”

Middlelands will debut in spring 2017 with three days of cross-genre artists, four nights of camping, large-scale art installations, and creative ancillary activities. Early promotional photos hint at a Medieval theme.

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“We are looking forward to working with Pasquale and the Insomniac team on this exciting new festival in our home state,” says C3 Partner Charlie Walker in a press release. “Insomniac shares our vision for a quality fan experience and the fusing of our two worlds is a great opportunity to see what the next level of festival can deliver.”

Fans looking for more information on Middlelands can sign up for email notifications at Middlelands.com, or follow the festival on Facebook, Twitter, and Instagram.