With 104 million visits in March 2012, Pinterest became the third most-trafficked social media site, moving ahead of LinkedIn (86 million), and trailing only Facebook (7 billion) and Twitter (182 million).

With so many visitors and so much potential for sharing content and expanding your reach, Pinterest offers plenty of ways to build your brand’s online visibility and boost your search engine optimization (SEO).

Here are 15 easy opportunities to take advantage of:

Profiles

1. Fill out the “about” section.

Sure, filling out “about” sections isn’t as much fun as pinning images, but the 200-character section is vital for SEO. Use keyword-rich text that succinctly states who you are and what you do. This enables search engines to find and group your profile, boards and pins with the proper search results.

2. Get a verification badge.