It’s our time

Our world today is confusing, cluttered, and rapidly changing. It’s hard to keep up, to stay connected, to the world, and to ourselves. But it shouldn’t be.

Some of today’s biggest challenges at the intersection of information and technology are the very things we’ve been designing for since Day 1: filter bubbles, fake news, information overload, social media fatigue and FOMO, to name a few. We believe that Flipboard can fill a real void for people, and yes: we want to capitalize on this moment to talk about it.

Because our mission is crystal clear

We are a place you come to be a more informed colleague, parent, and citizen. A place to dive deep on the things that inspire you, and a place to inspire others who share your passion. Last year, we redesigned Flipboard to put your passions literally front and center, making it even easier to stay in tune with what matters to you. Of course, our work here is far from done, but we are heading in an important, and exciting direction.

The core experience : getting people to what matters to them, as quickly as possible

And our principles are more resonant than ever

We’ve always applied journalistic principles in how we deliver high-quality news and stories to people. We do this through the unique mix of a world-class editorial team working with a world-class engineering team. But this past year, when we saw the rest of the world subverted by easily gamed algorithms we became more vocal about our philosophy and the importance of our approach.

So we’ve set out to make it all a bit more tangible

Eight months ago, we found partners who loved our mission and could help us tell our story. As our CMO Marci McCue led us internally to rethink the way we talk about the value that Flipboard brings, the brand design team partnered with Brent, Nate and Lindsey over at Moniker to evolve our visual identity. Last month, it all came together in our first brand campaign, which was conceived in collaboration with Rich Sullivan of Red Square.