The global digital education content market was valued at more than $36 billion in 2015 and is expected to surpass $54 billion by 2020, says Technavio.

Technavio has announced its latest market research report on digital education content for the forecast period, 2016-2020. This market analysis, under the education technology vertical, discusses the major drivers and key emerging trends that will influence the growth of the global digital education content market during the forecast period. Some of the top vendors listed in this industry analysis include Adobe Systems, Articulate, Discovery Education, and Trivantis.

In terms of geographical analysis, the Americas is likely to account for the largest share of the global market and is expected to reach a revenue of around $29 billion by 2020. The US will emerge as the key revenue-generator.

“Online learning methodologies are increasingly replacing traditional textbooks to cope with the digitalization of the education system. Digital course content offers flexibility to be incorporated across any learning method. This enables faculty to incorporate various hybrid and unique learning and training methods. As a result, digital education content is widely used for faculty training and development purposes,” says Jhansi Mary, a lead analyst at Technavio for education technology.

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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.

Emergence of digital learning libraries

Virtual libraries archive content by topic, regional curriculum standards, and complexity levels, unlike conventional books. Furthermore, virtual libraries provide strong opportunities for self-publishers to create and store their content, which students can access for a fee or subscription. Digital libraries can store content in all formats and provide adequate guidance to users to explore related digital educational content. Due to its immense scope for growth, vendors are offering services of digital content management apart from the procurement of digital content.

Analytical applications in content creation

Vendors are building content authoring tools that can adapt content based on the performance of learners in their assessments. For instance, Adobe Captivate helps to help track the performance of the learner without using an LMS with the help of the learner analytics’ dashboards. Institutions that apply such authoring tools with analytical abilities in their authoring process will be able to improve performance and productivity of students. Adobe Presenter allows instructors to track content consumption and performance with a built-in analytics dashboard. It also allows content developers to integrate their authoring tools with leading LMSs.

Emphasis on personalized learning

Learning analytics tools recognize the study patterns of individual students and generate recommendations for self-directed learning. The students are provided with a broad pathway to achieve their learning objectives. For instance, courses offered by Dreambox Learning contain embedded adaptive learning software. Through this way, students are guided at a micro level as to how to complete the topics at hand. Students are largely benefitted as they understand their weak areas which need attention.

Some of the other prominent vendors identified in this report are Allen Interactions, Aptara, City & Guilds, Echo360, Educomp Solutions, Elucidat, N2N Services, Pearson, Saba Software, Tata Interactive Systems, and WebSoft.

This research report includes an in-depth analysis, market shares, and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, and key financials. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.

A more detailed analysis is available in the Technavio report titled, ‘Global Digital Education Content Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.

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