But the image of the man, 89, bent over and struggling, stayed in the rear-view of his mind. Macias posted the picture on Facebook and, with the suggestion of a friend, Joe Loera, launched a Go Fund Me campaign on Sept. 9 to help the stranger named Fidencio Sanchez. "He and his wife recently lost their only daughter and are still heartbroken about the situation," Macias wrote. "His elderly wife was selling paletas also to help pay bills, but she fell ill and can't work anymore. We're trying to raise money to help him with whatever we can. Anything helps. Let's all pitch in and help make life a little easier and brighten both of their day."