Female MPs have waded into the Boots debate, as it was revealed that the pharmacist purposefully keeps the cost of emergency contraception high in a bid to avoid being accused of “incentivising inappropriate use”.

Jess Phillips, the MP for Birmingham Yardley encouraged a boycott, telling The Telegraph: "It's totally unacceptable and also totally commercial, they're willing to take a moral stance if it pays them. They're still willing to sell it.

"It's clearly a commercial interest on their part. Their position infantalises women's choices.

"Everybody would boycott it for that - I agree that we should boycott it.