Tech-giant Google launched a new tool as part of its elections portal google.co.in/elections', called ‘Know Your Candidates'.

What will the tool do?

The new tool will allow citizens to get easy access to relevant information about political candidates contesting from their constituency and their incumbent Member of Parliament. This tool integrates publicly available information sourced from Indian organizations such as the Association for Democratic Reforms (ADR), PRS Legislative Research and Liberty Institute India.

Details available:

*The tool will provide info for each sitting Lok Sabha MP and contesting candidates such as their disclosed educational background, financial details and social media presence.

*Mapped onto Google Maps interface, citizens will be able to find the information by using pin codes of their area or by zooming on their locality on the map.

*The tool will be updated regularly to provide information about all candidates as they get finalised.

What do experts have to say?

Prof. Trilochan Sastry, a founding member of ADR applauded this launch saying,"We are delighted to collaborate with Google to launch this tool, which will help our concerted effort to disseminate to the citizens of India the background information of the candidates contesting the Lok Sabha 2014 elections that will enable them to make an informed choice during voting. As citizens we have to play a proactive role in ensuring that we choose politicians who are clean, honest and committed to the progress, security and development of the people of India, and we at ADR have been working on deeper reforms including political party reforms and in the last few years have obtained several landmark judgments from the Supreme Court and Central Information Commission."

What Google says:

Commenting on the launch, Rajan Anandan, VP and Managing Director of Google India, said "In the last five months, we have made a concerted effort to provide our users a one stop destination for all their information needs for the upcoming Lok Sabha elections. With the launch of this tool, we have added all the important information of the contesting candidates with the help of groups such as ADR and PRS Legislative Research who have been doing a stellar job of collating all the important information about the candidates. We hope that making this information easily accessible will help Indian voters learn more about candidates running for public office and help them to make an informed decision."

Meanwhile Facebook and Youtube have joined the Lok Sabha election space.

Facebook adds “I’m a Voter” button

Facebook has launched a new feature for Indian voters, which will remind them to vote at the 2014 General Elections, and also let them share their participation via an “I’m a Voter” button that they can click after casting their vote.

Youtube creates page for LokSabha elections:

YouTube has created a page for Lok Sabha Elections 2014 and it is subset of Google’s Election page. This page is filled with videos from all news channels and other sources about key leaders, manifesto release etc.

Watch the videos below:

Video by Google promoting voters to exercise their rights:

Uber to offer free rides on polling days in Delhi, Mumbai, Bangalore, Chennai and Hyderabad

Premium cab service Uber is offering free rides to its users on the days polls for Lok Sabha elections are held in Delhi, Mumbai, Bangalore, Chennai and Hyderabad. Under the offer, Uber will give away two rides up to Rs 1,000 each when people use a special code. The offer will be available to both existing and new users.

Also read: Now book your ride in Mumbai using the Uber app