Here at the Black Lion Trading Company, we’re always excited to bring you innovation and exciting opportunities. That is why we are proud to announce a new feature in the Gem Store: gifting! Now you have the option to purchase most items in the Gem Store on behalf of your friends. Want to send your best friend an outfit to match your own? Know a beginner that needs some boosts? How about a mini to keep your guildmate company? Possibilities abound! Here’s how it works:

Press the gifting button next to the item you would like to send.

The Gem Store will automatically provide a list of all your in game friends and guildmates. Select which friends you’d like to send the gift to. You may send to up to 20 friends at once. Write a customized message to be delivered to your friends along with the gift.

Press the “Complete Purchase” button and the items are sent directly to your friends!

Some items in the Gem Store cannot be gifted at this time; look for the orange gift box icon to tell which items are eligible.

Log into Guild Wars 2 and press “O” to access the Black Lion Trading Company to start spreading the love to your friends!