On the subject of cashing-in versus making games with passion, Gearbox CEO Randy Pitchford says, "It's kind of like when you meet a girl - 'Would I do her or not?' You can make that decision in five seconds, and the customer's going to do the same thing. 'Are they just trying to monetize me, or are they offering me real value?'"

That's the sort of no-nonsense banter (read that in a '20s radio voice, please) you'll hear in the latest episode of Irrational Interviews, in which BioShock director Ken Levine gets talky with other industry moguls. This episode features Gearbox's Randy Pitchford, and topics ranging from the reveals of Duke Nukem Forever and Bioshock Infinite to the future of gaming.

It's always a joy to hear industry leaders get togetherand talk about thehobby we love, and it's especially a joy when they use phrases like "would I do her" as metaphors for judging games. Head over to Irrational's site to listen to the latest episode.

Feb 3, 2011