The UK edition of Cosmopolitan magazine is under enormous pressure after revealing an upcoming cover will feature a morbidly obese model.

Cosmo’s meaty October issue will feature “plus-sized” model Tess Holliday, who fancies herself a “body-positivity” activist.

TV commentator Piers Morgan was among a buffet of critics who tore into the cover Thursday, calling it “dangerous” and saying it helps contribute to the nation’s growing obesity epidemic.

“As Britain battles an ever-worsening obesity crisis, this is the new cover of Cosmo. Apparently we’re supposed to view it as a ‘huge step forward for body positivity.’ What a load of old baloney. This cover is just as dangerous & misguided as celebrating size zero models,” Piers wrote on Instagram.

The magazine also received a sizable portion of criticism on social media.

The #cosmopolitan cover with #TessHolliday is not promoting body positivity it's promoting that morbid obesity is acceptable. — AllforAthe1sm (@iMissScholes18) August 30, 2018

Obesity and its health related risks is now the leading cause of death in the UK. How anyone can promote this is beyond me… — Silent Student (@Silent_Student) August 30, 2018

Tess Holiday on the cover of Cosmopolitan is just helping to normalise obesity. please stop. — C I A R A 🇵🇸 (@CiaraMulhern_) August 30, 2018

I don't support Tess Holiday or obesity. I speak against this as a man who witness family members getting fat surgically removed from them as well as losing limbs in order for them to live. Family history of diabetes. Stop promoting obesity. #Cosmopolitan — 🐺WOLF🐺 (@xWolfPlz) August 30, 2018

And here is the proof that morbidly obese “model” Tess Holliday needs counselling, friends and a gym membership. If she ate healthily and exercised she wouldn’t be that weight. It wouldn’t be possible. Cosmopolitan should be ashamed of promoting obesity. https://t.co/jyydZN8U6Z — Libby Shaw (@lizsydneycomms) August 30, 2018

Ever notice how liberals constantly contradict? Prime example. The war on obesity. They have a problem with body shaming. They promote overweight models yet they want to control your weight. Big is beautiful, but we cannot allow you to be big. @Cosmopolitan_IT @Salon @HuffPost pic.twitter.com/c2uQPLUMFk — E❌pect “Monkey Butt” Kaos (@EXPECT_KA0S) August 30, 2018

#Cosmopolitan – obesity is horrible condition. Nothing to celebrate. It’s not about appearance. But huge stress on body and its function. — Juliana Stone🔹 (@Ay4Juliana) August 30, 2018

Tell me why it’s ok for cosmopolitan magazine to put Tess Halliday on the cover, a lady with an obese BMI, but women with an underweight BMI are vilified? So its ok to normalise obesity that causes healthy problems just like being underweight does. — Lara Glennie (@laraglennie) August 30, 2018

Promoting ill health, indulgence and early death. @Cosmopolitan are promoting the obesity endemic that is costing the NHS billions… https://t.co/XysFMCmU21 — PommyT87 (@PommyT87) August 30, 2018

Unhealthy Obesity = Body Positivity ➡️In reality➡️Marginalizing this woman = Views. If Cosmopolitan actually cared about “body positivity” it wouldn’t be such a huge milestone, it would be the norm. https://t.co/iLrXYnKtE1 — FullMeltFusion (@melt_full) August 30, 2018

Holliday offered a hefty rebuttal in a statement Thursday, saying her “fat ass” wouldn’t weigh heavily on the UK health system because she was American.

“To everyone saying I’m a burden to the British health care system, I’m american so you don’t have to worry about my fat ass. Worry about what horrible people you are by whining about how me being on the cover of a glossy magazine impacts your small minded life,” Holliday said in a comment obtained by TMZ.

Cosmo also gave an ample amount of justifications for the cover in a Thursday article, arguing the oversized backlash was proof the cover needed to happen.

Why the feedback to our @Tess_Holliday shoot proves this is the magazine cover we all needed https://t.co/deqxM3chK6 — Cosmopolitan UK (@CosmopolitanUK) August 30, 2018

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