Last fall we heard many of the details of the reality TV show that's coming to Apple Music, but now we've actually seen a bit of it. During an onstage interview at Code Conference, Apple exec Eddy Cue and co-producer Ben Silverman revealed a trailer for the show. As promised, Planet of the Apps will be very familiar to anyone who has seen Shark Tank, with entrepreneurs giving presentations and even literal elevator pitches to four potential backers (Will.i.Am, Gary Vaynerchuk, Gwyneth Paltrow and Jessica Alba), before it turns into The Voice, with each judge coaxing their picks along the path to success and riches.