RICHMOND, Va. -- Perhaps you noticed all the distinctive men's haircuts at the Olympics, or on the streets of Richmond.

And about those beautifully trimmed beards around town, perfectly matching those sweet 'dos as individualized as fingerprints.

Most aren't home grown or tended.

You have to enter the new wave in men's grooming shops, and from what we heard, they're worth every penny.

We stopped into the award-winning High Point on Meadow Street to see what the buzz is all about.

It's a place customers are treated both as friends - and as royalty.

Watch Mark Holmberg’s video report and commentary to see for yourself.