When Rob Gronkowski and Darrelle Revis hit the SportsCenter set to lobby for Madden '13 votes on Wednesday, a rapid-fire word-association session got a little awkward.

Revis was asked the first word that comes to mind when he hears the name Bill Belichick. He paused and responded: "Jerk"

Gronkowski shifted in his seat, seemed suddenly uncomfortable, and said, "Wow, I wasn't expecting that one," while Revis sat grinning.

Asked to elaborate, Gronkowski declined and quickly changed the subject.

For the record, when asked what comes to mind when he hears the name Rex Ryan, Gronkowski played it safe: "Entertainer," he said.