Social media is the most effective marketing tool since it allows open interaction between clients and businesses. A business can know about their customer needs and wants based on their tweets on their social media pages on Facebook or Twitter. A business may come to know about the products that are normally bought by their target audience. You as a business could even know their likes, dislikes, kind of posts of data they share on their pages. All of this gives a better understanding of the business of their clients and allows them to write better content that would increase traffic to their websites. People do not directly connect with business on social media; companies have to promote their website on social media in such a way that people are automatically drawn towards them. Social media is beneficial over a long time since it helps you build the customer base. Business websites write hard-hitting content for customers to get attracted and this keeps the traffic growing. Nowadays even videos are circulated and this appeals to the customer even more. With the help of certain technologies, videos have special effects that influence the decision-making power of the audience. If used properly to suit one's needs, social media becomes one of the most affordable marketing services.