If you’ve been reading for a while, you know I really enjoy Urban Decay. They’re produce reliable, quality products; I’ve never feared that I made a poor investment when I bought one of their products.

Despite their edgy presentation, they created a (wonderful) monster when they released the Naked palette (of neutrals that, ‘everywoman,’ can feel comfortable with) all those years ago. They’ve not only released four full, “sequel,” palettes…they’ve created an entire product line based on the success of that palette. They’ve been the inspiration for hundreds of dupes – damn near every brand has some sort of 10+ shade neutrals palette now. Admittedly, I was disappointed with the release of Naked Smoky; it just isn’t unique enough to stand on its own and be worth $54 (unless you’re just starting out and don’t own other similar shades already).

They also have their mega-palettes, the Vice line. So far, there’s Vice, Vice 2, Vice 3, and Vice LTD.

Five days ago, Urban Decay shared this…

A photo posted by Urban Decay Cosmetics (@urbandecaycosmetics) on Aug 11, 2015 at 1:36pm PDT

and Wende Zomnir posted this…

A photo posted by Wende Zomnir (@udwende) on Aug 11, 2015 at 10:27am PDT

Urban Decay Vice 4 Swatches

The timing isn’t inappropriate; LORAC just announced their mega palette (more on that next week) for this holiday season, but my point is…

Why?

The colors are not remarkably different from the previous iterations of Vice – just like my complaints about Vice LTD. Vice 4 will be the fifth Vice palette from Urban Decay and I just can’t help but think we’re beating a dead horse with these considering their contents are so similar

What are your thoughts on Vice 4? Props to them on the packaging (as always), but that isn’t enough.