#foodporn (Picture: Crosstown Doughnuts)

Had a good look at that picture? Good, then we’ll begin.

You may not have heard of Crosstown Doughnuts before but it’s about to be the name – and sweet treat – on everyone’s lips. Having launched in May this year in the markets at London’s Leather Lane, as of this week, they’re now sold in Selfridges.

Some of you may have thought we’d reached peak doughnut with the introduction of the cronut, the wonut and the duffin in the last couple of years, but Crosstown Doughnuts claims to be the first to bring ‘premium’ gourmet ‘nuts to the UK market.

Just the sea salt caramel and banana doughnut (Picture: Crosstown Doughnuts)

JP, one of four co-founders of the company (one of whom, Adam Wills, also co-founded Gourmet Burger Kitchen), explains: ‘We felt there was a lacking of ‘proper’ doughnuts in the UK marketplace – someone who was creating interesting flavours made for the British palette, yet using quality ingredients.


Peanut butter and currant, plus lemon curd and strawberry people (Picture: Crosstown Doughnuts)

‘There is also that nostalgic element – we all grew up eating fresh doughnuts. We did a heap of international research and travel and realised that there were only a handful of operators globally who had raised the bar and taken doughnuts to the next level.’

Doughnut heaven (Picture: Crosstown Doughnuts)

Their dough is a unique hybrid recipe created by combining sourdough (levain) and fresh bakers’ yeast. They make a variety of these sourdough doughnuts, some of which are filled, glazed or mixed with Belgian chocolate. Seriously, yum.



Also, JP tells us that by using sourdough, the batter is both lighter and has less fat absorption compared to other doughnuts. So, they’re healthy too. Sort of.

Apricot and pistachio glaze. Casual (Picture: Crosstown Doughnuts)

He adds that they’re now working on a recipe for a cake doughnut (oh, the humanity).

Favourites include the chilli Belgian chocolate square doughnut – just sourdough with a chilli chocolate mousse injected, topped with a white chocolate glaze – the sea salt caramel with banana cream on a light chocolate sourdough, and the crème brûlée with velvety Tongan vanilla custard.

Lucky us indeed (Picture: Crosstown Doughnuts)

*Catches bus to Selfridges*.

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