Nielsen Joins Modern Era, Tracks TV Viewing on Tablets, Phones Just a few years ago, Nielsen proclaimed that the idea of TV cord cutting in favor of Internet video alternatives was "purely fiction." Subsequent Nielsen reports have often quite adorably gone out of their way to downplay cord cutters to make TV executives (who want things to remain precisely as they are) happy. All that time Nielsen, a company tasked with tracking TV viewing habits didn't see fit to actually track Internet video viewers, making them probably the last organization one should ask regarding television's evolution. Nielsen's tune on cord cutting has changed in recent months (though the firm calls cord cutters "Zero TV households" to avoid having to acknowledge analysis error on their part). The firm is also finally starting to incorporate Internet TV viewing into their overall TV ratings systems. At the quote: The SDK will let broadcasters and other content providers include digital viewers in their TV show measurements. Based on certain criteria, TV shows will either be counted in the traditional Nielsen TV ratings or the company's Nielsen Digital Ratings...The SDK will examine the watermarks and metadata associated with TV show content to determine the source. Obviously Nielsen's in-home ratings meters don't measure viewing on computers, tablets and smartphones, so Nielsen's decision to belatedly join the modern era is a welcome one. Still, leaks from earlier this year suggested it Nielsen's tune on cord cutting has changed in recent months (though the firm calls cord cutters "Zero TV households" to avoid having to acknowledge analysis error on their part). The firm is also finally starting to incorporate Internet TV viewing into their overall TV ratings systems. At the Nielsen blog , the company says they've developed a new SDK to get the ball rolling:Obviously Nielsen's in-home ratings meters don't measure viewing on computers, tablets and smartphones, so Nielsen's decision to belatedly join the modern era is a welcome one. Still, leaks from earlier this year suggested it could still be a year or two before all of this technology is fully integrated into the ratings system.







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Probitas

@teksavvy.com 1 recommendation Probitas Anon dinosaurs that they are They will probably use digital viewing habits to attempt to force people onto cable tv, by pulling the rights to stream those shows over the internet.

Corehhi

join:2002-01-28

Bluffton, SC Corehhi Member Re: dinosaurs that they are The program providers must a decent idea of how many people are watching their shows??? At least I would think they would Nielsen or not. Might be more a problem of companies figuring out many people are watching on the internet and taking money from prime time TV commercials and spending it on cheaper internet commercial's. your comment..

