After years of negotiations, the Tasmanian Government has persuaded US entertainment company Warner Brothers to help raise funds for research into tasmanian devil facial tumour disease.

The Government has long argued that Warner Brothers should help fund the research, because it has made millions of dollars from the cartoon character Taz Devil.

Last year Warner Brothers granted the Tasmanian Government a licence to raise funds by selling stuffed Taz toys.

Now the company has agreed to donate $1 from each sale of a new range of Looney Tunes DVDs to the Tasmanian Devil Appeal.