HOLLAND — This September, you can imbibe while giving money to Holland's Civic Center.

New Holland will unveil “Tannery Creek” red lager at an event beginning at 6 p.m. on Thursday, Sept. 6, at the pub on Eighth Street, 66 E. Eighth St. One dollar from every 16-ounce draft will go to the Civic Center’s $16.5 million renovation.

“The Civic Center’s main goal is to be a place for everyone, so we wanted to make a beer that would be a beer for everyone as well,” said Joel Armato, specialty beverage coordinator at New Holland. “You don’t have to be a craft beer aficionado to enjoy this beer.”

The name of the beer is a nod to the history of the Civic Center site, which was formerly Cappon Bertsch Tannery in the late 1800s.

Armato said the red lager was chosen because it’s most fitting for the occasion. It’s a hoppy red lager with some sweetness, he said.

“We went with a hoppy red lager to give something that had a bit of body and sweetness that’s going to be balanced out by the hops,” he said.

“The hops will be aromatic and have a nice flavor, a bit of carmely sweetness. In this occasion we wanted flavors that would be very approachable to everyone.”

New Holland will also offer commemorative pint glasses. Again, each sold will equal a $1 donation to the Civic Center project. Other local businesses will have Tannery Creek on tap, including Big E’s, Butch’s Dry Dock, and Brew Merchant. Armato said he’s waiting on confirmation for more.

Armato imagines the 50 kegs of Tannery Creek will be served through the month of September.

Also in September, Hops at 84 East will donate $5 from each Community Pizza sold to the Civic Center. Since it opened, Hops has chosen a nonprofit to dedicate a portion of proceeds from sales of a pizza changed per month on the menu.

“Any community event or anything that deals with enrichment of our community we always participate in,” said Steve Van Dommelen, bar director at Hops. “It’s nice to give back to the city that gives all of us downtown so much.”

What’s on the menu is a chicken creole pizza with andouille sausage, cajun seasoning, red onion, green paper with an alfredo sauce base on a crust made by Deboer Bakkerij.

The Civic Center is set to open to the public on Sept. 29. Public fundraising has been underway since May with the sale of $100 bricks.

— Follow this reporter on Twitter @SentinelSydney.