Bell Canada has officially launched its new internet TV product — Fibe TV.

The move comes on the heels of last week's news that Bell parent BCE Inc. was buying all of conventional TV network CTV.

Fibe TV has been test-marketed in several Toronto and Montreal neighbourhoods over the past few months and now will be rolled out officially in some areas of those cities.

At a news conference Monday, the president of Bell's residential services, Kevin Crull, said Fibe TV should be available in five million households in the next five years.

"We've announced our intention of being Canada's largest television distribution service by the year 2015 and this is the platform that will propel us to achieve that number one position," Crull said.

Fibe TV offers more than 70 international channels and 100 with HD signals.

The fibre-optic based service will offer a features such as remote PVR and video-on-demand, he said.

"We went from black and white to colour and then to high-definition," Crull said. "And you think of the size of each of those leaps, and now going to FibeTV is an equally large leap for the product, and it's just going to continue to evolve. It's the platform, very much, of the future of this industry."

Bell isn't the first telecommunications company to offer internet TV in Canada. Telus has already launched its internet TV service in Alberta, B.C. and eastern Quebec.

BCE's purchase of CTV was widely seen as a means to access digital content for wireless and internet applications.