Hollywood's resident eccentric Shia LaBeouf has unveiled his latest mad cap scheme - asking members of the public to phone him and "touch his soul".

The Fury star, 29, launched his latest live performance art work at Liverpool's Fact gallery where he and two artistic collaborators have set up a call centre and will field calls from the public.

They'll take calls at their desks between 11:00 and 18:00 GMT until Sunday and anyone who wants to try and touch Shia's soul can call him on 0151 808 0771.

The exhibit is open to the public and the whole thing will be streamed online at Touchmysoul.net, where notes made by the trio will also be posted.

It didn't take long for fans to react to the latest stunt from the Transformer star and his name was soon trending on Twitter.

Many complained that they couldn't get through to the hotline, while others claimed the actor actually hung up on them.

Shia tweeted #TouchMySoul for the last ten days with no explanation of what he was planning.

The call centre comes hot on the heels of last month's marathon 72 hour film session , where Shia live-streamed himself watching all the movies he's ever made at the Angelika Film Centre in New York.

Taking three days and two nights the epic film showcase was briefly interrupted when Shia nodded off. There was no word during which movie he fell asleep, though we're guessing it wasn't his best big screen moment.