One of the best way to reach out to small and local business is email marketing. Being an important form of business communication, email marketing is effective strategy to connect with small and local markets. Email marketing today also aims at making their campaign mobile friendly and that has just widened the reach of the campaign. The most effective B2B marketing strategies for targeting small, local businesses is a mix of both inbound marketing and outbound marketing techniques. Outbound Techniques: Emailing is a great way to generate leads for any B2B startup. Be it to promote your content etc., you can use emailing to reach your prospects and put out your content in front of them. By using Cute Web Email Address Extractor you can scrap bulk email address for your business, its better to make your own leads rather then buying email, because buying email only gives harms to your business. The best tool for getting Email Address is Cute Web Email Address Extractor. Inbound Techniques: Content and SEO: Creating great content that provides extremely valuable information to your prospects is the foundation for inbound lead generation. Search engines rank content that provides value highly and hence there is a high chance of you being found in organic searches provided your content is also optimized for SEO. Most your outbound efforts are often linked with the content that you generate, so this is something important where you need to spend time and effort.