The ‘No Justice, No Profit’ campaign – led by a movement of celebrities and activists – is calling for a nationwide boycott of retail outlets to protest the recent grand jury decision not to indict a white officer for killing an unarmed black teenager.

Spearheaded by the Justice for Michael Brown Leadership Coalition, the campaign is being promoted under Twitter hashtags such as #BlackoutBlackFriday and #BoycottBlackFriday. Supporters believe justice wasn’t served for Michael Brown when Ferguson Police Officer Darren Wilson was not charged with a crime for fatally shooting the unarmed black teen. They also see his case as a symptom of a larger issue in the US surrounding race and the criminal justice system, and how it unfairly discriminates against certain races.

The campaign gained traction on social media Tuesday night and Wednesday morning. It has attracted support from celebrities like Russell Simmons, Michael B. Jordan, and Hollywood stars like Tyrese and Isaiah Washington.

No Justice, No Profit: Corporate/public power only speaks $. So let's talk to 'em. #BlackOutBlackFridayhttps://t.co/pS5NQosVwc — jesseWilliams. (@iJesseWilliams) November 25, 2014

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The reasoning behind the campaign is simple. Supporters believe if the economy is unsettled, elected and law enforcement officials will pay attention to their case. Black Friday is the biggest shopping day in the retail calendar. Last year, some 247 million shoppers spent $59.1 billion over the weekend.

Promoting the boycott during a news conference in the wake of the grand jury decision, Missouri pastor Rev. Spencer Lamar Booker said Brown's death was "groundless" and "senseless."

"No matter how convoluting his others' attempts to make a legal argument, an illegal act was committed called murder," he told reporters, as quoted by the UK-based Independent.

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Organizers say the boycott is a way to link the power of the purse with a civil rights issue, taking a leaf from the civil rights movement, when protesters used sits-ins and boycotts to draw attention to the issues of segregation, voting, and equal access. They want to show the impact that black lives can have when they don’t spend millions of dollars shopping, and the effect that can have on American business.

"We are asking you to withdraw your participation the entire weekend," New Black Panther Party member Dacia Polk said to IBT. "There will not be business as usual in America while our people are being killed."

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