In observing modern society I’ve noticed that wider culture likes to engage in back and forth volleys of gender conditioning. Specifically with women, this is something that has proliferated well before the internet age as any issue of cosmopolitan magazine will be plastered with some version of “101 things you can do to make a man crazy over you” etc. This is not to say that the same type of advertising Isn’t directed at men, given the success of magazines directed towards men such as GQ and the like.

It all implies, I think, that our society is constantly asking itself, what is gender? what is man?, what is woman?, how should I, as a man, or as a woman act to show my masculinity/femininity? Feminists, for a long time have been asking themselves just that, and the answer they’ve arrived at is simple. They have concluded, like their traditionalist predecessors, that they wish to arrive at an answer that is most beneficial to women, and least beneficial to men. Thus they are always rooting out instances of “sexism” that does not maximize female advantage, and always finding sexism in instances that defines masculinity in any way that doesn’t maximize female advantage.

Feminism must exist in a state of perpetual revolution. Not violent revolution of course, at least not on the part of the feminists themselves, who will complain about the treatment those evil barbaric Arab men visit onto their women etc, while insisting that the sexist patriarchal male pigs of the west be the only ones to get shipped over seas to go to war rectifying the problem. The violence associated with revolution, according to feminists, according to traditionalists, and according to women, is better left to men. But as you know if you’ve watched my videos, there is war of the physical kind, then there is war of the mind. If one wages mind war successfully, guns and soldiers are useless. The skilled military tactician knows first and foremost that war has always been cultural in its initial phases. A declaration of actual physical war, signifies a failure on the part of the tactician to wage mind war successfully.

Feminists, and women being inextricably linked to varying degrees understand that the appearance of non violence is absolutely essential to their war against men, which is of course a residual but necessary war, applied to the wider war of unrestrained advocacy for the female human being at the expense of men if necessary.

Thus the topics I’m about to discuss, and the articles I’m about to share with you might sound and seem silly or trivial to you, but understand that it represents a form of mind warfare, designed to shift your perspectives on seemingly innocuous topics in order to gain a foothold in the way you shape your perspectives and change your opinions. What feminists have done, essentially, is to take the constant battle of the sexes and weaponize it further, and in the process no male space is left safe from the feminist/female advance into traditionally masculine institutions…

Take these articles for example, the first is titled This New Feminist Beer Is Waging A Battle Against Sexism In Advertising, yes, I shit you not, feminist have detected “sexism” in…beer. Here are the choice bits:

The traditional American beer ad isn’t exactly known for progressive feminist ideals: Picture, say, bikini-clad models mud-wrestling over Miller Lite. The same is true in Brazil, where a group of advertising creatives decided to push back with something new: a feminist-friendly beer.

Cerveja Feminista is designed to get the ad industry talking about both the way women are portrayed in advertising and the fact that, in Brazil, few art directors are female.

“We are advertising creatives working in a very sexist environment, and we started to grow uncomfortable with it,” says Thais Fabris, one of the founders of a creative activism group called 65 | 10 (the name comes from two facts: 65% of Brazilian women don’t feel like they’re represented in ads, and only 10% of creatives at ad agencies in Brazil are women).

Beer was a natural choice for their message. “The typical Brazilian beer ad—and we’re talking about big brands with big money here—shows a seminaked standard-beauty woman being harassed by men,” Fabris says.

“She is either the waitress in the bar, a girl on the beach, or a prize the men get for drinking that beer. For us, it has many dangerous aspects, since it objectifies women and enables sexual harassment on a daily basis, on mass media. Even craft beers, which are also becoming more popular here, follow that path, with names like ‘Fatlicious’ or ‘Forbidden Lady.'”

Despite some more recent economic troubles, Brazil has nonetheless experienced a massive growth period in terms of the growth of the middle class, adding about 40 million members to its middle class. And this growth I believe, like all developing countries is a medium by which the vector of feminism is allowed to spread. It’s no coincidence now that we see a burgeoning middle class, we also see women finding increasingly trivial instances of supposed sexism in any and everything including things as trivial as tv beer commercials. Men if you’ll notice do not do this, there certainly is no shortage of beer commercials displaying men as imbeciles and perpetual frat boys, yet men manage to get on with their lives without raising too much of a stink over it. This is the mechanization effect on display here, the tendency for increased mechanization to allow for a female leisure class to gain economic and political influence that generally precedes a feminist iteration in that country or region. The article continues on and says:



The new beer is labeled with a symbol for gender equality and a definition of feminism. “Many people still think feminism is the direct opposite of machismo, meaning it is about feminine supremacy over men,” Fabris says. “For us, it is about equality. Of course empowering women is a part of it, but what we are trying to build is a society where men and women have equal rights, as simple as that.”

Isn’t it amazing how similar this all is gentleman? similar in language, similar in style, completely similar in fact to our American counterparts? doesn’t the entire thing sound incredibly Sarkeesian to you? I’m going to keep hammering home the cross cultural adoption of the language employed by women, peculiarly coinciding with industrialization. There are no Marxists here, no school of fabian socialism, yet, here organically, is a brand new fresh sprouting garden of social justice warriors talking exactly like they do in America and the UK as well as the entire western world. Again, one of the biggest indications of natural human behavior is cross cultural similarity, the social justice warrior, it appears is a phenomenon grounded in human nature.

For the sake of thoroughness ill include another article dealing with the same topic titled HOW CRAFT BEER FAILS ITS FEMALE FAN BASE

The same general gripe is made here; beer companies are not reorganizing their sales strategies to pander to women:

Not every craft-beer drinker is an upper-middle-class, bearded white male in his 20s or 30s, with disposable income to blow on bottles of Westvleteren 12.

At this year’s Great American Beer Festival, the Chief Economist for the Brewers Association, Dr. Bart Watson, presented a series of surprising numbers. One of the stats: Women ages 21-34 now consume craft beer over the national average, which means that they represent one of craft beer’s strongest groups of supporters. Even more telling: Females 21-34 represent 15% of total craft-beer consumption.

Meanwhile, women account for 25% of total beer consumption by volume, and 37% of craft-beer consumption in the United States.

The data is clear: Beer isn’t just for bros with facial hair anymore. “As the demographic changes, the breweries taking female craft-beer drinkers seriously will benefit,” says Regan Stephens, Communications Director atBeerMenus.com. So why don’t beer companies do much to reach women in the marketplace?

A part of me wonders, how many of these women that supposedly constitute 25% of total beer consumption is comprised of women buying beer for their husbands or boyfriends? How many women do you see chugging beer on the weekends as opposed to martinis? the article continues:

Hayley Jansen, beer sommelier at New York’s Taproom No. 307, points out that any marketing that has been targeted directly towards women has largely failed. “For the most part, I don’t think beer marketing is directed to women,” she says. “I see lots of beer ads using sexy bikini-clad babes to appeal to men, which is a little offensive to us girls. There have been ridiculous attempts to market pink, or fruity, or low-calorie brews to women, but none has succeeded. We’re looking for flavor.”

Just take the cringe-worthy Chick Beer, which bills itself as the only American beer marketed specifically towards women. Did we mention it’s a light beer with a pink label? “Dumbing women drinkers down to the lowest common beer denominator does not legitimize our presence in the marketplace,” saysChicagoist beer writer Lorna Juett.

Sonya Giacobbe, co-founder of Brooklyn’s KelSo Brewery, echoes this sentiment. “If women are marketed to at all, it’s through stereotypes,” she says. “For example, [brands assume] we want something fruity or low calorie,” says Giacobbe. “It stems from the fact that there haven’t been enough women giving their input. To be clear, I’m not saying this is every company. But whenever I see a beer marketed with an obviously sexist image (I’m looking at you, Kilt Lifter), or in an obviously ‘bro’ way, I wonder if these companies don’t want women drinking their product. The market is now so wonderfully diverse that there’s simply no way I’m going to choose to spend my money with a company that clearly doesn’t care if I’ve just been offended or excluded.“

Such delicious delusion… instead of asking themselves why these companies are selling beer in the first place (to make money) she instead thinks that billion dollar beer companies haven’t done plenty of research into exactly what type of beer, down to the packaging, women are willing to buy. She then implies that…perhaps, these companies do not want women drinking their product. Companies, that want to make MONEY, don’t, according to her, want women drinking their products, which would make them more MONEY, solely because they have vaginas? sounds about right. The article continues:

Despite the fact that beer brands have little understanding of their female customer base, women are well integrated into almost all aspects of the beer scene—from brewers, to distributor reps, to home brewers, to bar owners. And there is an increasing—albeit small—number of women in positions of power, like head brewer or owner.

“Perhaps it’s because there’s a lack of female role models currently holding these jobs,” says Stephens. “I hope that as the demographic of craft-beer drinkers changes, there will be more women filling roles like head brewer or brewery owner.” Giacobbe adds, “It used to be rare to see women outside of marketing, but the view from inside the industry looks decidedly more egalitarian than ever before. In many, many ways beer is a great equalizer—either you know your stuff or you don’t.” Women are slowly but surely climbing the ladder; just look at co-founder of Golden Road Brewing in L.A., Meg Gill, or Sixpoint brewing manager Heather McReynolds.

Aaaand cue the affirmative action initiatives, soon we’re going to see talk of diversity and inclusion of women in the beer industry. its only a matter of time now. more on this later.