ISTANBUL — Across a neon-lighted corridor in a hyper-designed modernist loft here, a group of Eastern European models posed coquettishly for a magazine spread, their heads covered in brightly colored scarves.

Except for the religious headgear, the shoot could have been for any glossy fashion magazine. But Ala — called the “Vogue of the veiled” in the Turkish news media — is no conventional publication. In an unlikely fusion of conservative Muslim values and high fashion, it unabashedly appeals to the pious head-scarf-wearing working woman, who may covet a Louis Vuitton purse but has no use for the revealing clothing that pervades traditional fashion magazines.

One of Ala’s founders, Ibrahim Burak Birer, 31, a religious Muslim and a former marketing analyst who favors jeans and designer jackets, said he decided to start the magazine — its name means “the most beautiful of the beautiful” in Turkish — after seeing a transsexual with strap-on breasts in a transparent dress on the cover of an international fashion magazine.

“We realized that there was a gap to be filled for conservative Muslim women in Turkey who have a different worldview,” he said in an interview at Ala’s sleek offices, where young women in head scarves sit hunched over Apple computers. “Until now, most fashion magazines have offered a lifestyle centered on being sexy, being skinny and eating sushi. But not all women dress like those girls from ‘Sex and the City.’ ”