It's a story of a selfie gone horribly wrong. A man from Jodhpur died an hour after a cobra, he took a picture with, bit him.

The incident took place on April 10 and the video that was shared on YouTube has since gone viral.

The man, who was posing alongside the cobra was bitten. Not realising the gravity of the situation, the man ignored it. It was only after he fell unconscious that he was rushed to hospital where he was declared dead on arrival.