If you've ever watched heart-stopping videos of people skydiving, doing crazy tricks on a bike, or jumping off of a cliff, chances are you've watched footage from a GoPro.

The company that defined the action camera industry has had its shares of ups and downs since the release of its first camera in 2004.

I spent the day skiing with founder and CEO Nick Woodman at Big Sky in Montana. Watch the video to hear the story behind GoPro's rocky road of success, failures and to learn what's next for the company.