The Globe and Mail has endorsed the Conservative Party of Canada for the fourth consecutive federal election.

While the newspaper endorsed the party, it did not endorse its leader, Stephen Harper. The Globe headline reads: "The Tories Deserve Another Mandate – Stephen Harper Doesn't."

The notable caveat to the paper's endorsement spurred two hashtags, which were used to ridicule the paper's decision.

Both #MoreGlobeEndorsements and #OtherGlobeEndorsements quickly took off on Twitter.

The hashtag #OtherGlobeEndorsements was started by former Globe columnist Stephen Marche.

Wow. I think I actually just started a hashtag.<a href="https://twitter.com/hashtag/OtherGlobeEndorsements?src=hash">#OtherGlobeEndorsements</a> —@StephenMarche

Editor in chief David Walmsley took to Facebook shortly after the endorsement to help readers better understand the position of the newspaper.

If you're not following Walmsley's Facebook Q&A, you're missing out. <a href="https://t.co/DBadoKMjaH">https://t.co/DBadoKMjaH</a> <a href="http://t.co/heyImOfCUp">pic.twitter.com/heyImOfCUp</a> —@goldsbie

Many people used #OtherGlobeEndorsements

I endorse the Globe but not the Mail. <a href="https://twitter.com/hashtag/cdnpoli?src=hash">#cdnpoli</a>. <a href="https://twitter.com/hashtag/OtherGlobeEndorsements?src=hash">#OtherGlobeEndorsements</a> —@idiotsyncracy

We endorse The Doors, but not Jim Morrison. <a href="https://twitter.com/hashtag/OtherGlobeEndorsements?src=hash">#OtherGlobeEndorsements</a> —@PJNewWest

The Springfield monorail, but without the accidents <a href="https://twitter.com/hashtag/OtherGlobeEndorsements?src=hash">#OtherGlobeEndorsements</a> —@andreabellemare

We endorse rye & ginger ale, but without the ginger ale. <a href="https://twitter.com/hashtag/OtherGlobeEndorsements?src=hash">#OtherGlobeEndorsements</a> —@WildSideWalking

We endorse rock, but not roll <a href="https://twitter.com/hashtag/OtherGlobeEndorsements?src=hash">#OtherGlobeEndorsements</a> —@theturner

While others opted to use #MoreGlobeEndorsements

JD Power but not Associates <a href="https://twitter.com/hashtag/MoreGlobeEndorsements?src=hash">#MoreGlobeEndorsements</a> —@jwPencilAndPad

All Lex Luthor's minions, but not Lex Luthor. <a href="https://twitter.com/hashtag/moreGlobeEndorsements?src=hash">#moreGlobeEndorsements</a> —@captainpearson

Globe & Mail endorses Mary-Kate but not Ashley Olson. <a href="https://twitter.com/hashtag/MoreGlobeEndorsements?src=hash">#MoreGlobeEndorsements</a> <a href="https://twitter.com/hashtag/elxn42?src=hash">#elxn42</a> —@DanDelmar

Hall but not Oates <a href="https://twitter.com/hashtag/MoreGlobeEndorsements?src=hash">#MoreGlobeEndorsements</a> <a href="https://twitter.com/hashtag/elxn42?src=hash">#elxn42</a> <a href="https://twitter.com/hashtag/cdnpoli?src=hash">#cdnpoli</a> —@stephenlautens

Globe endorses BLT: hold the bacon, hold the lettuce, hold the tomato. <a href="https://twitter.com/hashtag/MoreGlobeEndorsements?src=hash">#MoreGlobeEndorsements</a> <a href="https://twitter.com/hashtag/elxn42?src=hash">#elxn42</a> —@jeffmeldrum

And some opted to use no hashtag at all