Cosmetics Market Analysis in USA and Asia





Asia-Pacific

1. j-beauty rise

Focus, innovation, and ingenuity have always been the labels of j-beauty, and it is also the driving force for j-beauty to keep moving forward.





In the Internet era, after the information has begun to level out, Japanese brands willing to spend decades to build a truly productive and artisan spirit will be recognized by young consumers. j-beauty's product power comes with its own propaganda attributes, which has also caused j-beauty's development to receive more global attention. Many organizations predict that j-beauty will reach the top in 2019, surpassing k-beauty.





2. Smart new retail

As new retail experiences such as unmanned retail, virtual makeup testing, and smart customer service move to the consumer side, the trend of smart new retail in 2019 will undoubtedly continue to ferment. There are many cases in the Asia-Pacific region in 2018. For example, Japan ’s Shiseido ’s matchco technology and makeup brand bareminerals have combined “tailored skin” retail experience, and Lancome has also launched a custom foundation project.

In addition, a variety of virtual makeup, virtual hair change, and virtual color change items are constantly being experienced on mobile phones or in stores. In China, brands such as Natural Hall and Po Laiya also attracted popularity by trying makeup magic mirrors.





3. Men's cosmetics

Men's cosmetics is a new field that beauty brands have begun to try in recent years. And more and more popular beauty brands are no longer just staring at cleansing skin care products such as shaving products and deodorants, but are beginning to design and develop male beauty products closer to women's makeup. In this segment, brands are also targeting a geographical market-Asia.





In the Asian market, the top priority for brands is South Korea. According to data from Euromonitor, Korean men's per capita expenditure on skin care products and even concealers and cosmetics has far exceeded that of other countries, with total consumption even more than 10 times that of the United States or France. In the eight months ended August 2018, South Korean online shopping site gmarket sold beauty products including mascara and lip gloss to male customers, an increase of 130 year-on-year.









Global Trends

1. Independent brand

For the independent brand, that is, the indie brand, a more popular definition is that it represents a new type of company behind the brand. This kind of enterprise is aggressive, creative and not afraid to rewrite traditional business rules. They seized shifts in technology, manufacturing, and consumer behavior to break through the obstacles traditionally faced by small companies to global target consumers.

The five major elements known as "independent brands" include mission-driven, independent funding, design-driven, low-volume production and non-traditional marketing. These brands are subverting traditional marketing methods, attracting the masses through emerging platforms, content marketing, and social media, so as to compete with and win, and bring a new wave to the entire cosmetics industry.

2. Sustainability

According to market research firm Mintel, as consumer concerns about the environment continue to grow, cosmetic brands must take sustainable packaging to a new level in 2019. The sustainable development of cosmetics brands is mainly the sustainable development of raw materials, packaging and production processes. From recycled glass to recycled plastic, suppliers are increasing environmental options and accelerating investment in environmentally friendly processes and products. To support the development of these alternatives, invest in innovative start-ups without hesitation. At present, more and more brands that adhere to sustainable development, such as high-end According to market research firm Mintel, as consumer concerns about the environment continue to grow, cosmetic brands must take sustainable packaging to a new level in 2019. The sustainable development of cosmetics brands is mainly the sustainable development of raw materials, packaging and production processes. From recycled glass to recycled plastic, suppliers are increasing environmental options and accelerating investment in environmentally friendly processes and products. To support the development of these alternatives, invest in innovative start-ups without hesitation. At present, more and more brands that adhere to sustainable development, such as high-end natural make-up brand kjaer weiss, have always adhered to sustainable development. Product packaging is made of metal-so that new products can be repeatedly filled.





International brand Chanel also invested in a sustainable packaging material company sulapac. The raw materials used by the company have the advantages of the durability of plastics and are non-polluting to the environment.





3. The men's market is becoming the air

Giovanni battista vacchi, a partner at ernst & young, said that global sales of beauty products are expected to increase to 57 billion euros by 2020. Among them, skin care products and men's care products will be the hot spots driving growth . giovanni battista vacchi said that from now to 2020, the annual growth rate of the beauty market is expected to be around 6, and all categories will achieve growth.





In China, the development of men's skin care and cosmetics market is accelerating. According to data from Euromonitor, the average annual growth rate of retail sales of men's skincare and cosmetics in China from 2016 to 2019 is expected to reach 13.5, which is much higher than the global 5.8.





American Trend

1. Mindful beauty

Due to the stress of modern work, consumer anxiety and other mental health problems are more common than ever. In the Americas, the cosmetics industry has adopted a range of products and technologies to help mitigate the effects of chaotic lifestyles. For example, some balms and essential oil products have different aromas and textures. They help deep relaxation and release physical and emotional stress and tension through the sense of smell and massage.





2. Marine composition





Marine-derived active ingredients are widely used in the cosmetics industry due to their biological and chemical diversity. The main substances include algae, alkaloids, peptides, polysaccharides, proteins and enzymes, and these substances are mainly derived from algae, microalgae, microorganisms, Sea animals etc. Nowadays, more and more researchers are focusing on the research of marine active ingredients, and promote the development of active ingredients for cosmetics.





3. Clean beauty

The clean beauty movement contains both natural and artificial ingredients, with a focus on sources rather than sources. Not all "natural" ingredients are (such as lead), and most clean beauty products avoid the use of ingredients such as benzoin preservatives, sulfates and synthetic fragrances. Consumer demand has been the main driver of the growth of the clean beauty movement. The npd report states that the natural beauty market has increased by 10, while the mass and high-end products have only increased by 3.8.









In 2018, the Internet that entered the second half, and millennials, jointly promoted the global independent brand trend. Especially in the United States, China and India this trend cannot be ignored. In foreign countries, star brands are kylie, fenty, charlotte tilbury, huda, kylie, pat mcgrath, kat von d, etc.





In China, it is hfp, perfect diary, wis, Winona, Zhiguan. The Chinese and Western brands echo each other and form the beautiful landscape of 2018, which also makes everyone look forward to 2019. In India it is a composite trend of USA and China/Korea.









