
Although cocaine is a heavily controlled substance, the white powder's accessories were once brazenly hawked in American adverts during the wild 1970s.

In what would be considered shocking today, shameless ads promoted the mood-altering drug by picturing scantily-clad women posing with scales used for cutting cocaine.

Dozens of glossy adverts sold paraphernalia, such as the Sno-Blo nose doucher and luxury razor blades made out of jade and gold, for millions of drug-crazed Americans.

The height of drug use in the United States was in 1979, when one in 10 people used illegal drugs on a daily basis, according to the FDA.

To cater to users' expensive habits, companies shamelessly advertised cocaine accessories without restriction from the government.

Here are some of the scandalous ads, made between 1976 and 1981, that show how advertisers fueled American's consumption of cocaine.

Cocaine paraphernalia ads once ran rampant in the United States during the 1970s. This advert uses a glamorous woman behind scales and claims cocaine to be safe for 'you, your baby and your lady'

'Snow, not slush': Companies shamelessly advertised cocaine accessories without restriction from the government. This bottle claimed to remove moisture from cocaine to stop it from becoming 'slush'

Luxury items: Glossy ads endorsed cocaine paraphernalia, such as this advert hawking a jade slab, spoon, straw and blade, with prices reaching $500

'Refreshing!': This is an advert for the Sno-Blo nose douche, meant for clearing out one's nostrils after snorting the white powder

An advert selling mirrors with 'precut grooves' to cut the drugs on is light-hearted and jokes the weather forecast for that evening is 'snow'

Music to the nose: The magic flute was hailed as a 'real whistle' that could amuse you in more ways than one, costing only $5.99

Cocaine is often viewed as an expensive drug habit and companies took advantage of these high-paying customers with luxury drug accessories such as these ivory designs

During the 1970s, cocaine was touted as a high-class drug because of its expensive price, said to have no serious consequences

In the US, while drug use is illegal, advertising for paraphernalia isn't. As these adverts show, cocaine was the market leader back in the 1970s

'Go ahead': Brazen ads encouraged customers to take the illegal drug by proclaiming the consumer worked hard and should indulge

A company called 'Johnny's Snowflake' offers a no-spill straw. It claims the user will recoup their $25 cost with the first use and can be also be used simply as a straw or spoon

Snow shoveler: This New Jersey company hoped customers would want to shovel the drug to their nose using its 14K gold shovel for $75

Cocaine was thought to be a rich man's drug because of the cost but the price dropped steadily and by the mid-1980s six million Americans used it regularly

'The hooter' in the shape of a hoover appears to be used to snort cocaine

'You've got the problem': This advert clarified that the user's problem wasn't with their drug habit but because they didn't keep the substance in a dry wood chamber

Some adverts focused not on tools to take the drug but on products that could help with the cleanup afterwards

Lost in translation: This cartoon makes light of a crazed user ordering 120 pounds of Colombian cocaine and receiving a skinny Colombian man instead

All gold everything: This advert hints that if a user is shelling out big bucks for cocaine they might as well keep it in something just as expensive

Good reads: For those worried about what they were illegally snorting into their bloodstream, this handbook offered a guide on how to know what you were putting into your nose

Coke works in jade: These classy accessories were marketed as fine products

History lesson: This advert for the Gasper said it took lessons from the natives of South America with the design of its oral and nasal cocaine ingester

Coca Cobra: This company seemed to like puns in this ad for a 'decadent' spoon from Peru

Silver and gold: These two precious metals were a common staple in paraphernalia and could run customers up to $100

Jade also seemed to be a popular luxury material to create cocaine accessories with, as this jade turtle snuff bottle serves as an example

Timeless: This poetic advert is hawking solid 14k gold cocaine accessories

'Chic': Although the adjective is normally used to describe clothes, this advert proclaims that its silver collection of paraphernalia is both stylish and functional

Quality journalism: Head magazine informed its readers about the latest dope prices and how to remove cuts from coke

Score: This strainer was proclaimed to be better than a blade and was a steal at $7

Drug paraphernalia ads are still legal in the US, but states such as Ohio and Nebraska have specific ad laws outlawing them. There is nothing banning the sale of paraphernalia

Trippy: The 1970s were known for being psychedelic and the birth of hippies

The Hot Box machine allows the user to work out the percentage of pure cocaine when taking it at home

'It's a blast': The 100 per cent organic TOOT was on sale for an ounce at $75

'Stay dry': At just $12, this bottle would remove moisture from users' cocaine

The Frost-Ade Kit contains a vial and straw, blade and a 'stash pocket' in brown suede

'Lucky lady': The romantic White Lady mirrored plates went $6 and $12 each

'More scales than a fish': This ad encouraged consumers to weigh out their white powder

Two for one: This advertisement is selling a tobacco and cocaine fused product

This handy wallet keeps cash, keys, cards, joint and a coke spoon never far from the owner

This advert is selling coco leaf incense for nearly $10 a gram and $2 for a bag

A work of art: This Egyptian-inspired piece helped keep a user's habit secret by hiding tools away in what appears to be a painting

Marketed to women, this cheap screen promised to eliminate the need for razor blades forever

This New York-based business offered three gold blades for just $5