Advertisers are tapping into some of the most misogynistic male fantasies when they use futuristic fembots to convince men to buy their products. They are selling a fantasy of control by turning women into obedient, mute, homemaking, sex slaves.

Texts referenced in video:

1. “Heineken ‘DraftKeg’: “The Most Sexist Beer Commerical Ever Produced?”

2. The Gender Knot by Allan G. Johnson

This video now has English subtitles on YouTube and is available to be translated at DotSub into many different language. Please help reach global audiences by translating!

Full video transcript is also available here.

Anita Sarkeesian is a feminist media literacy advocate, pop culture critic and fair use proponent. She maintains an ongoing web series of video commentaries from a fangirl/feminist/anti-oppression perspective at her website www.FeministFrequency.com.

This project was made possible in part by a grant from Oregon Humanities (OH), a statewide nonprofit organization and an independent affiliate of the National Endowment for the Humanities, which funds OH’s grant program. Any views, findings, and conclusions, or recommendations expressed in this article do not necessarily reflect the views of Oregon Humanities or the National Endowment for the Humanities.