Technology has quickly taken over the way we interact with our food, whether it's using an app to order a meal straight to your doorstep with just a few clicks, or restaurants that only exist solely online with no brick and mortar locations. Panera is hopping on that technological bandwagon and is set to start using augmented reality (AR) so customers can easily check out the nutrition facts of at least one menu item when interacting with their advertisements.

As you probably know, virtual reality immerses users into a completely virtual world. Augmented reality, on the other hand, brings virtual objects into the real world. With this new Panera program, a virtual breakfast wrap will be that object. This program comes as a joint project between Panera and their AR agency QReal. The project will be hosted on a mobile ad platform called Composite, making it possible to use the augmented reality feature anywhere.

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With the program, customers will be able to easily go through the wrap's nutrition facts and ingredients. A spokesperson for Panera told Delish in an email that the goal of their augmented reality is to highlight food transparency. With Panera's AR, "the user taps to place a Panera wrap anywhere in front of them, with interactive buttons that animate in the menu-item name, nutritional information, and all ingredients," the spokesperson said. It's unclear if Panera plans to use this technology for nutrition transparency across its entire menu in the future, but Delish has reached out for further details.

Many companies that use augmented reality only have it available through a social media site or app like Snapchat. Panera's program will not require any outside apps to be downloaded, making it all the more convenient. Basically, if you come across a Panera ad on your device, you'll be able to interact with the AR.

This isn't the first time Panera has experimented with augmented reality. According to Nation's Restaurant News, the company used AR for its "You Mix 2" promotion that took fan-favorite "You Pick 2" menu options and combined them together in one single dish. Augmented reality let users see what their two choices would look like mixed together in one bowl.

For now, the breakfast wrap that will be transcending realities is Panera's Mediterranean Egg White Breakfast Wrap. This wrap is made up of egg whites, feta, parmesan, spinach, smoky tomato, and basil bean puree in a whole grain wrap.

Yay?

Alexis Morillo Editorial Fellow Alexis Morillo is the Editorial Fellow at Delish.com where she covers breaking food news and viral food trends.

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