The internal design architecture of the PS4 system, from the optical drive and power supply unit to the cooling mechanism, has been pursed to keep the body as slim and light as possible to dramatically enhance the flexibility of the design.

The design of PS4 made its public debut at the PlayStation press conference on June 10, 2013, which kicked off the Electronic Entertainment Expo (E3) in Los Angeles. PS4 will also be displayed this week at the Sony Computer Entertainment America booth at E3, one of the world’s largest video game exhibitions.

Sony Computer Entertainment today announced that the PlayStation4 (PS4) (CUH-1000A series) computer entertainment system will come in “Jet Black” color and will be available this holiday season in the United States and Europe at a recommended retail price (RRP) of US$ 399, Canada$ 399, € 399, and £ 349.

The PS4 features a simple but modern design accentuated by its linear flat form factors. The surface of the PS4 body is subdivided into four sections, as if four blocks are stacked together making one figure, with disc slot, buttons, power indicator and vent placed within the slim interspace created between the sections. The power indicator designed atop the body will glow in a PlayStation blue color when the power button is turned on. The foreside and backside of the body is slightly angled; it not only gives users easy access to the power button and disc slot when placed either horizontally or vertically but also helps conceal the connected cables. The black-themed color along with the matte and gloss finish adds a sophisticated look to the PS4 system as the next generation entertainment system and will fit perfectly wherever it is placed.

PS4 peripherals include the stand-alone Wireless Controller for PlayStation4 (DUALSHOCK4) and PlayStation Camera, which will be available at launch for RRP of US$ 59, Canada$ 59, € 59 and £ 54, and US$ 59, Canada$ 59, € 49 and £ 44 respectively. Both accessories will come in “Jet Black” color.

The upcoming software lineup for PS4 from software developers and publishers will include Destiny from Bungie, Inc., in partnership with Activision Publishers, Inc., Diablo III from Blizzard Entertainment, Inc., KINGDOM HEARTS III and FINAL FANTASY XV from SQUARE ENIX, Assassin’s Creed IV Black Flag and Watch_Dogs from Ubisoft Entertainment, NBA 2K14 from 2K Sports, The Elder Scrolls Online from Bethesda Games Studios and Mad Max from Warner Bros. Interactive Entertainment, totaling more than 110?titles. PS4 has earned great support from a wide variety of game publishers, including many indie developers. Since February 2013, the number of developers joining has increased from 126 to 505.

So did they won E3 this year? Hell yes they did and maybe they won the next generation war. What do you think? What console will you pick up during Holiday time?

Playstation4 Over 9000 – 0 Xbox One

Furthermore, from SCE Worldwide Studios, more than 30 titles, including 12 brand new IP, are under development, including Killzone: Shadow Fall, Knack, inFAMOUS: Second Son, #DRIVECLUB and The Order: 1886.*1 Out of over the 30 titles under development, 20 titles will be available within a year from the PS4 launch.

SCE will vigorously promote PS4 towards the launch as the next generation computer entertainment platform through further introduction of peripherals and attractive software lineup.

*1 Game titles are original titles and some title names are tentative. Titles may differ by countries and regions.