Rookie Ben Simmons has set the NBA on fire this season, breathing life back into the 76ers and the city of Philadelphia.

MORE: Ben Simmons disappointed with 76ers' Game 2 loss - 'We didn't respond the right way'

But it's not just in Philly where the Aussie's popularity has taken off. According to the latest data from NBAStore.com, everyone wants a piece of Simmons with his jersey landing at #10 on the 2017/18 sales list.

For the third season in a row, Steph Curry holds the top spot on the most popular jersey list, with some fresh faces joining him in the top 10.

The Golden State Warriors as a team continue thier popularity, also taking the top spot for team sales for the third consecutive season.

Top 10 Most Popular Team Merchandise:

1. Golden State Warriors

2. Cleveland Cavaliers

3. Philadelphia 76ers

4. Los Angeles Lakers

5. Boston Celtics

6. Milwaukee Bucks

7. Oklahoma City Thunder

8. New York Knicks

9. Chicago Bulls

10. Houston Rockets

Slide on through to see which players landed in the top 15 for the 2017/18 regular season.