Noam Galai/Getty Images/FILE

AMC Theatres announced on Friday that they are proactively reducing the maximum capacity of each of its theaters by at least 50%, according to a press release.

Beginning Saturday through April 30, the movie theater chain will cap ticket sales for each of its theatre’s auditoriums to an amount equal to 50% of the normal seating capacity.

Adam Aron, CEO and President of AMC Theatres, said “with this action, we are facilitating the ‘social distance’ between guests who still want to see movies on a big screen.”

The company is also enhancing its cleaning protocols by cleaning “hightouch” point areas at least once per hour, the company said.