Chamber publishes We #Roc brag book with 100 reasons to love Rochester

Ten thousand copies of a brag book with 100 reasons to love the Rochester/Finger Lakes region, titled "We #ROC," is now available through the Greater Rochester Chamber of Commerce and Visit Rochester.

In its second edition, the free publication has 10 categories highlighting the region's best.

The chamber and Visit Rochester — the tourism agency for Monroe County, partnered on the project. "This type of teamwork and collaboration will only make us more successful," Bob Duffy, chamber president said in a statement.

"We don't tell our story enough," Duffy added, "Rochester is the best kept secret."

With the attractions enclosed in the Rochester and the Finger Lakes region, he said, it's an easy place to sell to tourists. According to Don Jeffries, president of Visit Rochester, an average convention goer spends about $250-$450 a night.

Among the 100 reasons

(Of course Rochester loves: Wegmans, Kodak, Boss Sauce and Zweigle's)

Did you know:

The Iroquois confederacy were among the first to live in the Finger Lakes region.

The first fish hatchery in the United States was established in Caledonia Creek.

All hail Grape Pie: The Naples Grape Festival is a annual festival in September.

Local dairy farms contribute to New York State being the 4th leading producer of milk.

The brag book explains "why the Rochester and Finger Lakes region is a great place to live, work, visit and do business." Officials said publications can be given out as a resource.

"We need cheerleaders for Rochester and the region," Jeffries said.

The We #ROC publication is available online and in print.

MEFINNERTY@GANNETT.com