Known for its pungent, salty flavour it has been both loved and hated by the British population since 1902.

But now, for the first time in its 120 year history, Marmite has given itself a modern day makeover by launching a new peanut butter flavour.

The spread combines a mix of the iconic yeast spread and chunky peanut butter, designed to be slathered on toast, bagels or crumpets for breakfast or as a snack.

It comes as sales of peanut butter are going through the roof, while figures suggest yeast spreads may be slightly declining in popularity.

Peanut butter is set to overtake jam as Britain's favourite breakfast spread as sales of the nut-based spread were up by nearly a fifth in 2017.

Meanwhile the amount spent on yeast spreads in supermarkets has declined slightly, down from £45.1m spent in 2015 to £44.5m in the year to March, Kantar Worldpanel data shows.