New renderings are up for 55 Hudson Yards, which will become one of the major office towers along the future Hudson Boulevard. The design replaced Extell’s former World Product Center after a land-swap deal, and the building will be entirely office; Related is the developer.

The architect of 55 Hudson Yards is Kohn Pederson Fox, which is also the firm designing 10 and 30 Hudson Yards; the plan for 55 Hudson Yards has seen refinements in recent months, and its appearance has undergone a distinctive shift. Old images were likely placeholders, as Related’s acquisition of the site was relatively recent, and the latest depiction reveals a metallic overlay that will likely distinguish the building from its glassier neighbors.

While 55 Hudson Yards will share the modern feel of surrounding buildings, the skyscraper’s exterior may present a contrast to the general aesthetic along Hudson Boulevard. Metalwork will dominate the skin, presenting a decided departure from larger towers nearby; given the relatively short height of 55 Hudson Yards, an iconic facade will be necessary if Related intends for the structure to be noticed.

Schematics indicate that 55 Hudson Yards will total 1.3 million square feet, and the building will be located on the southeast corner of 11th Avenue and 34th Street. Like the other towers rising as part of the new business district, the site enjoys proximity to the new 7-line stop at 34th Street.

No completion date for 55 Hudson Yards has been announced, but if ’boutique’ office demand is sufficient, construction may begin concurrent with larger neighbors over the railyards. The building will ultimately serve as a companion to 50 Hudson Yards, though the design for that tower is currently in the ‘conceptual’ phase of development.

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