Early during tonight’s game, Google’s ad for the Google Home aired on millions of TVs. We’ve actually seen the ad before: loving families at home meeting, hugging, and being welcomed by the Google Assistant. Someone says “OK Google,” and those familiar, colorful lights pop up.

But then my Google Home perked up, confused. “Sorry,” it said. “Something went wrong.” I laughed, because that wasn’t supposed to happen. I wasn’t the only one.

That @Google home trailer made my google home have a meltdown. — Jared Feldman (@jfeldman452) February 5, 2017

Google Home commercial kept setting mine off! They need to chill it with the "okay Google"-ing. — Bill Radjewski (@BillRadjewski) February 5, 2017

Coolest aspect of @Google #SuperBowl ad is when our Google Home talked back #SuperBowlCommercials — Tricia Milford (@tmilfordhoyt) February 5, 2017

The Google Home commercial turned on my Google Home. She's the only person in my house who listens to me. — Dave Matter (@Dave_Matter) February 5, 2017

This isn’t the first time television has set off people’s home assistants. A month ago, a TV broadcast accidentally triggered a whole bunch of Amazon Echos.

Poor Dave... at some point, some enterprising TV writer or ad jerk is gonna plant an “OK Google” into some on TV with intent and force everyone to listen to Nickelback. Mark my words. This is a massive troll waiting to happen.