Zing Tsjeng / BuzzFeed

The Similarities: The Individualeyes palette is made for people with blue eyes (though anyone can use it, duh). It's also a solid dupe for at least three popular Naked shades – Half-Baked, Smog and Darkhorse. Its brown matte shade is an OK match for Buck.

Main Difference: NYC includes a primer and illuminator. But be warned, they're basically a dirt trap for any stray powder.

The Verdict: If you're not expecting miracles, you'll be pleasantly surprised.

You Save: £30.05