One of the back burner issues of the Trump administration is the fate of Ivanka Trump’s businesses.

Although before her father announced his run for office, Ivanka and her husband, Jared Kushner, an Orthodox Jew, were viewed as on the leading edge of social reform, so to speak, that shiny public image has not endured. Ivanka has stuck by her father through every one of the pitfalls of his presidential campaign turned presidential administration, and she hasn’t come out unscathed.

One of the first, most organized protests to be lodged against her first picked up steam last October. Known as the “Grab Your Wallet” boycott campaign, Shannon Coulter and Sue Atencio kicked it off when it was revealed that Trump had commented in 2005 to entertainment journalist Billy Bush that he was free to “grab women by the p*ssy” because of his social standing.

And thus, “Grab Your Wallet” was born. The boycott campaign’s official website’s about section reads, in part:

‘The #GrabYourWallet boycott began October 11, 2016 in the wake of the Trump Tapes when a brand strategist and a grandmother simultaneously realized they could no longer in good conscience shop at retailers that do business with the Trump family.’

Smack dab in this ongoing battle of the wallets, Nordstrom announced, as mentioned, that they would be dropping Ivanka Trump branded items from their stores. The company cited poor sales of the products as underlining their decision, adding that as many as ten percent or so of brands don’t make it through their yearly purge of poorly selling goods.

A Nordstrom spokesperson told Racked, quite simply:

‘In this case, based on the brand’s performance, we’ve decided not to buy it for this season.’

The company did not speculate as to why the brand’s sales had dropped. (Hint, hint: Remember, there’s a boycott campaign against Ivanka currently underway.)

Well, the Ivanka Trump brand has responded — and it’s as desperately disconnected from reality as if the Donald had said it himself.

The statement issued by the Ivanka Trump spokesperson suggests that financial concerns such as Nordstrom cited in their reasoning for dropping Trump’s brand don’t necessarily belong very high on the priorities list.

‘We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains. The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded. It is a company built to inspire women with solution-oriented offerings, created to celebrate and service the many aspects of their lives.’

No, no, no. You can’t stand there and suggest that Nordstrom base its business models on how much “integrity” that a brand has! Businesses need money to function, not integrity.

That statement is so disconnected from reality that it’s hopeless to try and correct it.

Pretending like it’s a reasonable argument, however, leads to another question. How can anyone in their right mind suggest that the Ivanka Trump brand has any “integrity” whatsoever? With Ivanka standing by her father through such revelations as that he feels free to “grab women by the p*ssy,” the answer is that the Ivanka Trump brand has no integrity.

Featured Image via BRENDAN SMIALOWSKI/AFP/Getty Images.