A shutdown of the company would hurt competition in the state's nascent insurance exchange, which was set up in late 2013 under the federal health law to let consumers who buy their own health insurance shop for coverage. Land of Lincoln was created to compete against larger, established insurers like Blue Cross and Blue Shield of Illinois, which dominates the market for individual coverage in Illinois. Land of Lincoln's membership rolls made it the second-largest insurer in the individual market, but well behind Blue Cross, which controls more than 80 percent of the market.