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OTTAWA — The federal government has spent millions targeting Canadians with ads on Facebook, a move critics decry as a poke in the eye of taxpayers.

The millions of dollars in government Facebook ads include a flurry by the CBC promoting the public broadcaster; the Department of National Defence targeting women for recruitment; and Veterans Affairs Canada looking to promote services for veterans.

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The government spends tens of millions annually on advertising and has been assailed for what opposition parties say is often a waste of money on propaganda. Part of the advertising blitz has included spending millions of dollars on government ads during the NHL playoffs.

No government has done more quasi-partisan advertising on the taxpayers’ dime than these Conservatives

But the government continues to turn to online ads also to trumpet its message. Along with using spot ads on the Xbox video game system, the Conservatives have been targeting the more than 10 million Canadians who use Facebook every day.