A new Australian horror film captures what happens when pranks go too far, especially when you mess with the wrong person.

Set for release in Australia on Mar. 12, Scare Campaign is a film by the filmmakers behind comedy-horror 100 Bloody Acres, which took out the dubious honour of one of Australia's most pirated films in 2013. Following the legacy Australian horror classics such as Saw and Wolf Creek, this sure looks tantalising.

Some of us have seen the results when television shows become desperate for ratings, resorting to wild and outrageous ideas that end badly. Only this time, the producers and crew pay the price in blood.