The Challenge

The Google Analytics & Google Tag Manager set up of the Adidas E-commerce store was not implemented appropriately or reporting accurate data.

The Adidas Ecommerce team was not able to match the revenue generated from some of the international markets along with many other reporting issues.

Result

The Mind Digital team successfully implemented advanced Google Analytics & Google Tag Manager for the E-commerce store.

Our team also fixed the sales funnel, performance against each product, gave visibility on shopping behaviour of customers & more.