Many people think that giving away curbside parking will make it easier to park, creating an economic boon to businesses, but the reality is just the opposite. Curb parking spaces, especially in a dense downtown, are extremely valuable, and we already underprice them here in Philadelphia. By underpricing curb parking, we encourage motorists to occupy the spot longer, decreasing turnover and foot traffic for businesses. With limited PPA patrols, people will stay long past time limits occupying the same spot. Without turnover, businesses are missing out on even more customers who can shop at their store or dine in their restaurant.