The New England Patriots just reached 1 million followers on Twitter.

That's the good news.

The bad news is that what followed is going viral for all the wrong reasons.

After reaching the mark they posted this tweet, according to Deadspin.

The Patriots have deleted the tweet, with this timely screenshot the courtesy of Deadspin, which was quick enough to snap it.

Here's what happened: The Patriots said they would create custom avatar jerseys for anybody who retweets this tweet (now corrected), according to Deadspin. This was an early and unfortunate result.

The Patriots apologized on Twitter later on: