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The changes will result in the elimination of 400 management and non-customer facing jobs, the company said, adding that it plans to hire for more than 100 positions in a number of other areas. Shaw has about 14,500 employees, spokesman Chethan Lakshman said Monday.

He said the company is not presently disclosing figures related to how much it will incur to complete the restructuring or to how much it will save on an annual basis.

The Calgary-based telecommunications and media company has faced a tough competitive environment over the past several years as rival Telus Corp.’s IPTV offering Optik TV has stolen market share from its key cable business.

Shaw reported its second-quarter results last Thursday and analysts were impressed with better-than-expected subscriber numbers. Television subscribers were down 21,000 in the quarter, but Internet and home phone customers increased by a net 13,000 and 8,000, respectively.

While Shaw did buy wireless spectrum in the 2008 auction, it decided against launching a cellular business and instead pursued a Wi-Fi hotspot strategy, with hot spots across Western Canada available to Shaw Internet customers for free.

Company management said Thursday that the WiFi has helped keep its Internet customer turnover rate in check.

Profit in the quarter was up 22% to $222-million, due in part to a gain from the sale of its interest in the Historia and Series+ channels to Corus Entertainment Inc.

Revenue from its media operations fell 4% to $249 million while total revenue grew about 2% to $1.27-billion for the quarter ended Feb. 28.

Shaw said last week it had recently combined its IT and engineering departments into one group and planned to find other “operational efficiencies” in the coming quarters; however it did not specify at the time how many jobs it would cut as a result.