The charity received $17.5 million from DialogueDirect donors between October 2011 and September 2012 and paid $7.2 million to DialogueDirect over the same period. Revenue generated from DialogueDirect includes money given by donors recruited in previous years who are still giving during the time period of the financial report, while the money paid to the company is only for that time period, according to the charity. That fundraising investment represented about 4 percent of the charity's total expenses — about $158 million — during that time period, according to the charity's financial records.