Though Smokey has been essential to the reduction of wildfires over the last 75 years, he still needs help. Even today, nearly 9 out of 10 wildfires nationwide are caused by people. In fact, his message is even more relevant today as people are living closer and closer to wildlands and more frequently choosing outdoor recreation activities, such as geocaching.

Smokey may be 75, but he’s still going strong and his message is more important now than ever before. Help share his message with a Smokey Bear trackable on your next family geocaching outing and visit SmokeyBear.com for wildfire prevention tips.