Red Wings to be on NBC three straight Sundays

The Detroit Red Wings appear to be quite the feather in NBC's peacock.

First, NBC picked up the option to showcase Sunday's Wings game at the Boston Bruins nationally at 12:30 p.m. Now the NHL's website also is listing the March 15 game at Pittsburgh as a 12:30 p.m. start on NBC.

This was a no-brainer. If there's one NHL player NBC loves, it's Pittsburgh's Sidney Crosby, the face of the sport.

But the pickup makes sense on every level: Wings. Penguins. Crosby-Henrik Zetterberg. Pavel Datsyuk-Evgeni Malkin. Rehashing the 2008 and 2009 Stanley Cup finals. Quality appeal there.

On March 22, the Wings host the St. Louis Blues, and NBC already has that game scheduled for a noon start.

Contact Helene St. James: hstjames@freepress.com. Follow her on Twitter @helenestjames.