Retail stores are busy with customers throughout the day. In a general scenario, there is no concrete marketing data available regarding the occupancy of stores during various parts of the year. As a result, all campaigns are designed on approximate guesses about past data. This leads to improper forecasting, inefficiency in service, less than anticipated response to campaigns, etc.

Crowd Management with Matrix Video Surveillance helps overcome all these difficulties in following ways:

· Accurate data regarding occupancy rates of the store at various times throughout the year leads to better forecasting, which in turn leads to better management of services.

· Determination of Sales Conversion ratio (number of customers visiting the store against the number of customers actually making a purchase) helps you make necessary modifications to improve customer experience.

· Analyze effectiveness of marketing campaign by noting the increase or decrease in the number of visitors during discount offers or crowd around a particular advertisement.

· Save significant employee costs through hourly staffing by analyzing past data of customer visits.

· Open additional payment desks/restrict entry in case of overcrowding.

All in all, Matrix Crowd Management for Retail is a perfect solution to improve your service standards and revenue manifolds.