Today, we officially made our annual Global Mobile Market Report available to subscribers. The pioneering report—the only complete overview of the world’s mobile market—includes insights into app markets, the world’s three billion smartphone users, smartphone penetration, and more—as well as data-backed forecasts and knowledge-packed features about the market trends driving the mobile landscape. Why are so many gaming smartphones appearing on the market? What are the latest developments in mobile payments? What are tech companies doing to regain the trust of consumers? We answer all these questions and more.

You can also expect deep dives into the latest developments per region. Our data is provided on a global and regional level, including detailed regional revenue projections and deep dives into the largest markets in mobile: China and India. But it’s much more than just a single report. In addition to the full annual PDF report, we will send you detailed quarterly updates with the latest market developments and any updates to our estimates. You’ll also get access to our online dashboard; this lets you slice and dice data, allowing you to easily see the metrics that matter most for your company’s strategy. Get a glimpse at some of our high-level data here.

Most of the world’s leading games, media, hardware, and entertainment companies are already subscribed to the groundbreaking report. Interested in joining them? Download the factsheet, or contact Karst Kortekaas, karst@newzoo.com, to learn more about subscribing.

Another Year of Strong Growth for the World’s Mobile Market

According to the report, the number of smartphone users globally will reach three billion this year, with Asia-Pacific making up more than half of this number. As data and hardware plans become even cheaper in the coming years, we expect the number of users to hit 3.8 billion by 2021. As for the number of active smartphones across the globe, there will be 3.3 billion by the end of 2018.

The most popular smartphone brands are Samsung and Apple, with market shares of 27% and 24%, respectively. Chinese firms, however, are continuing to become more prominent, both locally in China and on a global scale. Find out why in the full report. In terms of active tablets, Apple—boasting a market share of 67%—is the clear market leader.

Across the global market, consumers will spend $92.1 billion on apps this year. More than three-quarters (76%) of these revenues will be generated by mobile games, while 24% will come from non-game apps. China’s ever-growing mobile industry will account for a remarkable $29.3 billion of total app revenues.

We have made more of the report’s high-level findings available in a light version. Download it here. To learn more about the full report, check out our factsheet.