Here are my rough notes from the first day at MozCon.

Forgive me for the abrupt nature of the content, I just wrote down the things I found notable, useful or actionable from my own perspective, so this isn’t intended as an overview of the whole day.

Thanks a ton to all the excellent presenters, and if your stuff isn’t on this list that’s not because it wasn’t great material!

Link Building Ideas

Bookbait – use industry expert input to create, send them the printed book

Embed code within an embed code – http://www.paddymoogan.com/infographic-embed/

Whenever you distribute images, do a reverse image search and ask folks who reuse them to link/credit the source

Put competitor OSE backlink data into a spreadsheet and use custom search to query it

Find places to guest post http://www.blogdash.com/ http://guestr.com/

Get more insight into your Gmail contacts – http://rapportive.com/ (another great email/contact info tool is http://contactout.com/)

Embed box on right click – dis.tl/moz-script

Reverse image search on competitors’ badge bait to find opportunity

Crowd source info graphic data and then have said crowd link/embed the graphic

Link building email followups – http://www.boomeranggmail.com + Gmail Canned Responses

Google Alerts for relevant stuff and potential links (ex. sites mentioning a particular person would be good sites to ask for a link to that person’s profile page)

#prrequest + IFTTT

Pay writers to guest blog on other sites

Find low earning affiliates and pay them a bit (more than the 5 dollars they made the last 5 months) to blog about the product they currently link ton and link to you instead

Broken link building – Find relevant pages with lots of outgoing links and use Checkmylinks for chrome to find broken ones (if you can provide the linked-to content, contact the site to use your content)

Geekbaiting – Konami code (wordpress plugin?) that reveals weekly offer/daily discount

Quick and pretty infographics – http://infogr.am/ (side note: http://themeforest.net/collections/890724-inspiring-infographics)

Find bloggers’ Amazon wishlist with their email address + gifting them

Do an Amazon site search for users with a website & email listed and relevant keywords

Custom search just for guest posts on specific keywords

List of places to guest blog (don’t spam these folks, k?) – dis.tl/guest-blogs

CRM-age (If you’re not using Raven Tools you must be trippin’)

Raven Tools CRM now exists, and talks to the otherRaven tools

http://www.fullcontact.com/

Be genuine

???

profit

(Who, amongst many great presenters, really stole the show today – guy is downright inspiring)

http://www.slideshare.net/wilreynolds/do-real-company-stuff-mozcon-2012-version

#RCS – do Real Company Shit!!!

Get your team together (on Google+, Twitter, or something) and answer as many questions from the public as possible

Data from Grooveshark and http://www.lendingclub.com/home.action

SEOs need to start making marketing plans

Reverse image search – think about it more

Company name + Event – Kane Jamison build links from events

Set up a Google Alert with a snippet from all new content (and get credit from copiers)

Don’t hit enter (on Google searches) – A simple but effective way to do keyword recon “Your company” vs competitor

– A simple but effective way to do keyword recon Search for existing PDFs that show relevant (but boring/overwhelming data) and repurpose data into inforgraphics

http://www.slideshare.net/iacquire/perfecting-pitchesfinal

Customer Profile Dossiers

Nielsen PRIZM “My Best Segments”

Google consumer surveys

Yahoo Clues

Purchase Funnel: Awareness > Familiarity > Consideration > Purchase > Loyalty Measure results according to their content funnel phase (conversion aren;t a logical goal for an awareness campaign)

Social Crawlitics

Authora – author search engine

Broken link index for broken content that may be worth recreating and requesting the link

Keyword-level demographics http://www.seomoz.org/blog/keyword-level-demographics

Things/people to check out