interior designer, shed, has designed the ‘pass on plastic shop‘ in soho, london, in an effort to raise awareness of the damage being caused to our marine environment and make it a little easier for everyone to help tackle the problem. single-use plastic is a major issue for our oceans and the ‘pass on plastic’ shop provides alternatives and invites visitors to become part of the growing movement.



all images courtesy of shed

shed’s brief was simple: create a temporary store to sell ‘pass on plastic’ products with maximum impact and a singular clear message. the resulting concept is based on ‘beautiful provocation’. they developed a wallpaper design using imagery of plastics found in the ocean. this was then used to wrap the entire space, inside and out. the custom pattern includes common ocean waste, such as bottle tops and plastic toothbrushes. the result is a backdrop that is beautifully impactful from a distance and provocative when the content is understood up close.

the pass on plastic range is the first major collaboration between project 0 and sky ocean rescue and the profits from each sale will go to wwf and project 0. throughout the shop, the marine debris parts to reveal product plinths, presenting the coveted reusable products. there is a gallery space featuring 6 artworks by tim atkins, with pieces including ‘red mullet, bubblewrap and barcode’ and ‘orkney hand-dived scallops, straws and polystyrene’. visitors are invited to commit their pledge to the ‘message without a bottle’ wall to be part of the movement. with this striking design, shed effectively conveys that the ‘pass on plastic’ message cannot be ignored.

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: lynne myers | designboom