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To celebrate its 20th birthday, Amazon is hosting a gigantic ‘Prime Day’ sale on Wednesday, July 15th that will offer Prime customers Black Friday-like savings for just 24 hours. While this may be an enticing promotion for current Prime customers, folks who don’t subscribe to Amazon’s premium shopping service will need to pay a $99 fee in order to become a member and take advantage of the savings.

If you’re not interested in the Prime Day sale or aren’t a member of the shopping service, that’s okay, because there might be another way to save big on some quality electronics over the next week or so. President and CEO of Walmart.com Fernando Madeira voiced his opinion earlier this morning regarding Amazon’s sale, claiming that there is “no rhyme or reason for paying a premium to save.” The opinionated blog post didn’t call out Amazon specifically, but it’s clear that Madeira was taking a clear shot at the online retailer.

From the blog post:

If you’ve shopped Walmart.com, you’ll know that every day is a special day where everyone has access to the same low prices we offer. We mean everyone: you, your neighbor, your boss, your best friend … all of whom are looking for the best price on the things they want and need. We’ve heard some retailers are charging $100 to get access to a sale. But the idea of asking customers to pay extra in order to save money just doesn’t add up for us.

This bickering isn’t just fun to watch unfold, it’s also great news if you’re looking to score some great deals over the next few days. Beginning this week, Walmart customers will see thousands of discounts throughout the site along with “some special atomic deals.” The company is also decreasing its free shipping threshold on its website from $50 to $35, which is the same as the free shipping rate for Amazon’s non-Prime customers.

We don’t have a ton of details concerning Walmart’s sale, so we’re not entirely sure how long shoppers will be able to save. We’ll let you know when more details roll in.

Remember, Prime Day begins this Wednesday, and Walmart’s savings are going on right now. If you’re interested in checking out the retailer’s Dare to Compare promotion, head to this link for more information.