Italian high-fashion house Salvatore Ferragamo presents a sneak peak at its all new Spring/Summer 2015 menswear project, entitled “A Man’s Story.” The anniversary campaign is a celebratory homage to Salvatore Ferragamo’s 100 years in the industry, and features bold celebrities that play by “their own rules”: rap superstar ASAP Rocky, English actor Douglas Booth, National Hockey League hero Henrik Lundqvist, and others. Ferragamo feels that these stars embody the attitude of the Italian fashion house’s mentality towards their design process and standing within the industry.

Shot by Francesco Carrozzini, the miniature lookbook echoes the voices that Salvatore Ferragamo hopes to have heard and that represent the brand’s new direction. Head over to the Salvatore Ferragamo webstore to shop their latest wares and to see more regarding the Spring/Summer 2015 campaign, “A Man’s Story.”

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