"We don't think trying to spend with the folks who, frankly, have deeper resources than I do is a good long-term strategy," Sugarman said. "If we spend five, they'll spend 10. If we spend 10, they'll spend 20. I've been around some of the largest sports owners in the country, sitting around a table, and I look in the whites of their eyes and I just don't think that's our place in the league — to consider to ourselves that we can outspend them."