NFL Has 32 League-Wide Partners This Season, Including New Auto, Yogurt Brands

The NFL this season has 32 league-wide category sponsors, including new brands in the auto and yogurt categories. Hyundai this season begins a four-year deal with the league. The automaker replaces GM, which had been the NFL’s official auto brand since ’01. Dannon, which began running Super Bowl spots in ’12, begins the first year of its league-wide deal after signing on in July '14. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. The group below does not include media or apparel partners, or any pending renewals that expired at the end of the '14 season (THE DAILY).