Call it cherry, ruby or scarlet: red - and we mean real Coca-Cola red - is the colour to wear now. Try a knee-grazing silk sheath dress in strawberry and watch it instantly enliven a light tan, or pick up a Gucci bucket bag in buffed piquant leather. Reconsider the tailoring you've been thinking about buying in black, and instead adopt the head-to-toe-red effect. It demands a fearless, no-make up approach (think Daria's bare-faced, knowing look in Céline's spring/summer ad campaign), and it earns maximum points for fashion daring. Here's Vogue's guide on how to master the siren shade.