The season for the Chicago Bears is already off to a tough start after their close loss to the Atlanta Falcons in Week 1. While the Bears played hard, they could not make the necessary plays at the end of the game to come out with a win.





Now, even after that game, the Bears are still taking losses...to college teams.

And the #GoBears has been reclaimed from the Chicago Bears. Trademark law wins again — Cal Rivals (@CalRivals) September 11, 2017

Chicago had tried to use the hashtag #GoBears as part of their marketing campaign for the 2017 season, but that attempt was short-lived as the hashtag was recently taken back by the Cal Bears, who have a trademark on the phrase.

Bear fight. 🐻



The Chicago Bears tried to use a phrase trademarked by the Cal Golden Bears.



It didn't go well. https://t.co/jr6LObaUna pic.twitter.com/rQBDrZ1Rrv — Sporting News (@sportingnews) September 12, 2017

With such a common mascot, Chicago finds itself with very few slogans or hashtags that they can use. They have to think of something else now if they want to keep fans interested on social media.





Leave it to the Chicago Bears to take a loss even when they're not playing.