It’s a new concept from the people at Whole Foods and this one’s from a familiar number — 365, the affordable line of products you’ve seen at the store.

‘365 by Whole Foods’ is coming to Weehawken roughly 18 months from now, in fall 2018, according to Gus Milano, president of Hartz Mountain Industries.

First of its kind in the state of New Jersey, 365 is targeting millennials (or Generation Y) and those who’ve found Whole Foods hard on the wallet.

Whole Foods joined Hartz developers Tuesday, along with Mayor Richard Turner and other officials to break ground on the 365 Weehawken store that will be part of the Lincoln Harbor waterfront development.

“This is an important piece of the overall puzzle,” Milano says, adding that he believes it will be the region’s “premier live, work, shop, dine and play destination.”

The “365” concept brings the same quality that customers have come to expect from Whole Foods, but in a convenient and fun new format that provides exceptional value.

They’re a little smaller than a traditional Whole Foods.

And 365 is in good company….

“We opened our Edgewater store 17 years ago, it was a huge success,” says Christina Minardi, Whole Foods’ northeast regional president. “We have Paramus in Bergen County that we opened.”

Turner says 365 will be a great addition to the community.

“It will benefit all Weehawken Township residents.”