Their business cards say “Nice to meat you” on one side. Flip a card over and read: “Everything should taste like bacon.”

That pretty much sums up the philosophy that spawned J&D’s Foods, a Seattle company that might be giving Starbucks and Amazon.com a run for its money as the city’s most-publicized company.

OK, not quite. But co-founders Dave Lefkow and Justin Esch have a knack for drawing attention to their company, something that’s bound to be a bit easier when your flagship products are Bacon Salt and “Baconnaise.”

Comedian Jon Stewart proved last year that those products are conducive to comedy, and the company’s profile has only soared higher since.

Publicity on the Oprah Show and hundreds of other media outlets cemented J&D’s Foods products as icons of their time — the kind of brand that might one day pop up on a VH1 decade round-up show — if such shows are still being made. (“Remember Baconnaise? Dude, I ate that stuff on toast!”)

Lefkow and Esch made another big publicity splash last week when they started the clock on an eBay auction to sell a sculpture of Kevin Bacon — made out of bacon.

Proceeds from the sale of “Bacon Kevin Bacon” will benefit Ashley’s Team, a non-profit named for Lefkow’s daughter, who was was diagnosed with acute lymphoblastic leukemia last year. The organization helps local hospitals make families and patients more comfortable during treatment.

The eBay action ends Friday. As of Wednesday evening, the bidding price exceeded $4,000.

I talked with the J&D’s Foods founders earlier this week at their small company headquarters, a South Seattle office park space both said they’re quickly outgrowing.

Lefkow was eating a bag of J&D’s BaconPop when I arrived, one of the company’s newest products.

I tried some of his impromptu lunch — all in the line of duty, of course.

It tasted like bacon.

Lefkow and Esch met while working at Seattle-based Jobster.com. During a business trip, Esch told Lefkow about an idea he’d been kicking around — a seasoning that would make any food taste like bacon.

“I said, ‘Tell me more,'” Lefkow said. “I’m from Chicago, and I think everything should taste like bacon.”

Several years later, the duo has a growing business with products in thousands of grocery stores in 11 countries.

What’s next?

“Space. We want our product on the space shuttle,” Esch said.

“And we want to start our own religion,” Lefkow added.

Seriously. What’s next?

Incorporating the company’s flagship products onto menus at restaurants is the next step, the founders said. They’re negotiating contracts with two nationwide restaurants — establishments vaguely referred to as a pizza chain and a group of diners.

The “idea board” in Lefkow’s office is still full. Bacon gravy is a yes. Bacon-flavored latte mix is a no — even as a novelty item.

“It was terrible, that’s what it was,” said Esch.

The company recently released a malt salt that doesn’t taste like, contain or even resemble bacon, and Lefkow said fans should expect more products like that in the future.

“We have some more tricks up our sleeves that aren’t related to bacon,” he said.

But there’s one thing he and Esch aren’t interested in developing: No “me-too products.”

“We want to do something that nobody’s ever done,” Lefkow said.