The growing trend toward natural and organic foods has pervaded every part of the supermarket and America’s menu. Grass-fed beef has emerged as the perfect choice for U.S. consumers looking for a healthy, environmentally friendly source of meat.

At first glance, it’s almost hard to believe—red meat that doctors have taken away from their heart patients can be transformed into a health food that doctors now recommend. Whoever heard a doctor say, “eat more red meat”?