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A Danish politician decided the best way to get to the top is by showing off his bottom - and everything else for that matter - in the ballsiest election campaign ever.

John Erik Wagner has become known as 'the naked cowboy' after he plastered Copenhagen with posters advertising his run for Prime Minister.

After our election campaign saw David Cameron and Ed Miliband pose with children, farmyard animals and bacon sandwiches, Wagner came up with a better way to show voters he's got the whole package.

In the racy shots he wears a nothing but a cowboy hat, a holster and a steely gaze.

A well known character in Denmark, Wagner is standing as an independent in the general election.

He's been standing for various positions since 2005, but shot to fame in 2013 after he stormed the stage at a live TV debate to protest against the exclusion of smaller parties.

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Wagner’s posters have caused a stir in his home town, but city officials say it's absolutely fine to put up posters of your penis as long they don't distract motorists.

Ivan Partov of Copenhagen Municipality said: “It’s not against the law in itself to hang that kind of poster up, if you’re running in the general election,

“But if the poster is deemed to to interfere with road users’ attention, then it’s another matter. We have now reviewed the poster and assess that it is not problematic. So they won’t be taken down.”

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A tailor by trade, Wagner makes all his own cowboy costumes, and frequently models them on his YouTube channel.

He'll face stiff opposition in the upcoming election, to be held later this month, from current PM Helle Thorning-Schmidt and challenger Lars Løkke Rasmussen.