Altcoin News: Switzerland’s Largest Retailer Launches Blockchain Platform

August 30, 2019, by Marko Vidrih on ALTCOIN MAGAZINE

Switzerland’s largest supermarket chain, Migros, integrates a blockchain-based solution to ensure food safety.

The food traceability company TE-FOOD yesterday announced that the Swiss supermarket Migros will implement a blockchain solution for fruits and vegetables. The retailer is the largest supermarket and private employer in Switzerland.

Blockchain technology aims to optimize the entire supply chain. This particular project focuses on perishable foodstuffs designed to increase efficiency in an often obsolete industry. In the course of this, the costs and food waste should be reduced.

Although an increasing number of food companies are launching such traceability projects, many of them focus only on the marketing benefits by providing transparent food information to their consumers.

However, traceability of food can add value, from simpler product recalls to improved control of the entire supply chain. This project is a good example of a useful use case of a blockchain.

Author: Marko Vidrih