Samsung is said to be in talks with Amazon to sell an e-ink technology company it acquired a couple of years ago.

The two tech giants are currently holding discussions for Samsung to sell Liquavista, a firm it acquired in 2011, to Amazon, Bloomberg is reporting, citing people who claim to have knowledge of the discussions. An exact price hasn't been determined yet, but Liquavista is expected to go for less than $100 million.

Samsung acquired Liquavista in January 2011 after the company, which develops e-ink technology for e-readers, made a splash at the 2011 Consumer Electronics Show with its full-color e-reader. Neither Samsung nor Liquavista announced the terms of the acquisition, but Bloomberg's sources say the company failed to meet Samsung's expectations.

In a statement to Bloomberg on the matter, Samsung said it's "reviewing many plans, including the sale," but no decisions have been made.

CNET has contacted Amazon for comment on the report. We will update this story when we have more information.