NEW YORK — Anyday Rosé, a new brand offering premium rosé beverages perfect for anyone on any occasion, introduces its flagship canned rosé cider in celebration of National Rosé Day. The rosé cider is available for purchase now online via the brand’s website and Venmo, making it the first wine brand on the market to accept transactions using the social payments platform.

Anyday Rosé enters the rapidly growing single-serve canned wine market engendering male and female customers alike to enjoy products traditionally tailored predominantly to women.

Founders behind the brand include former NFL player Pat McAfee of the Indianapolis Colts, Louis Roberts of Barstool Sports, and expert winemakers Andrew Jones of Tin City Cider and Michael Zinke of Zinke Wines. Upon realizing a mutual affinity for the crisp, dry taste of a quality rosé blend, the team decided to create a new alternative accessible to a wider, gender-neutral audience.

“After being converted to rosé cider myself, I took notice of friends reaching for the beverage first instead of choosing a beer,” said Roberts. “We realized the enormous potential, along with the market need, and embarked on a mission to make the best rosé cider out there that can be enjoyed on any occasion – it had to be equal parts cool and affordable.”

While the company is based in New York, its rosé is crafted in the heart of the central coast wine region in Paso Robles, CA. Anyday combines a blend of 85 percent crisp cider and 15 percent rosé wine with hops, containing an alcohol content of 6.9 percent. The 375 milliliter cans, designed to match the flexible lifestyle of its customers, are available in 8, 24, 96 and 365 (one for each day of the year) retailing at $32, $84, $312 and $1200, respectively.

“We’ve developed an incredible product that I’m very proud of – a versatile drink I can enjoy with my friends any day of the week, any day of the year,” said McAfee. “I’m excited to launch this product alongside all-star content and commerce teams and continue my entrepreneurial career.”

The Anyday team plans to launch additional canned wine products later this year and will also consider expanding into retail distribution in the near future. The canned rosé cider is available now on http://www.anydayrose.com.

About Anyday Rosé

Established in 2018, Anyday Rosé offers premium canned rosé perfect for any one on any occasion. The brand was founded by a team of wine enthusiasts and experts engendering to create an accessible and appealing beverage for anyone to enjoy. Its flagship product includes a great-tasting, affordable canned rosé cider for any day. Available for purchase online and through mobile payment processor Venmo, Anyday is catering to customer’s growing desire for flexible, fast transactions. With operations headquartered in New York City, Anyday Rosé is expertly crafted in Paso Robles, CA.

Learn more at http://www.anydayrose.com and on social via @anydayrose on Facebook and @anyday_rose on Instagram and Twitter.