Our Picnic™ platform also offers a collection of advanced features not found in any other user engagement or gamification platforms. These features make it possible to deliver user interactivity that rivals many traditional video games, creating interactive experiences that are engaging, intrinsically motivating, and even addictive. Advanced gameplay features include an adaptive questing system that dynamically interprets user preferences and actions to present the most suitable engagement path forward, a virtual item technology to create interesting collection games and challenges, mini-game catalogues that encourage high-frequency repeat participation, economic models that play upon psychological human compulsion to find and collect rare and prestigious digital collectables, themed collection boards that promote content discovery and create flexible gameplay challenge options, and geolocational and codeword redemption systems that makes it possible to track, capture and reward real-world user actions. This means that brands can harness the powerful psychological principles of addictive gameplay engagement to drive business outcomes and keep their communities intrinsically motivated, involved, and voluntarily coming back again and again.