Social media is a great way to promote events to a wider audience at no extra cost. This is a particularly effective marketing strategy, given that there were 76 million active online users in the country in 2019.

With the numerous advertisements out on the popular platforms, it might be wise to incorporate an event marketing scheme into your strategies. Work on building excitement for your event by using the right media strategies. We’ve listed down three reliable event marketing schemes you can use for your online campaigns.

Three Ways to Promote Your Event on Social Media

1. Drop Hints to Build Anticipation

A 2014 study has shown anticipation makes up for about 14% of total event posts. It factored in all the attendees who counted down to the big day as well as users who shared updates about the event.

WHAT TO DO:

Consider releasing teaser campaigns for your upcoming events and make the material as intriguing as possible. Try using phrases like “guest speaker” or “field expert” to build excitement around the activity. That way, your company can stay connected with online users. It doesn’t have to be as fancy and complicated as a website — marketing collateral on social media platforms like Facebook and Instagram work just fine.

2. Offer Early Bird Promos and Giveaways

1 out of 10 posts about an event involve ticket sales. These kinds of advertisements encourage event-goers to purchase their tickets online and participate in promotional contests and giveaways.

WHAT TO DO:

A lot of people experience some serious FOMO (Fear Of Missing Out) and attend as many events as they can but their budgets might not always agree. It might help to offer discount codes, early bird promos, and giveaway contests. Not only will this increase your brand’s engagement rate, it also gives you an opportunity to widen your reach — encourage your audience to repost your material or create their own themed-content.

3. Share Some Behind-the-Scenes

Leverage the power of social media to promote your event by involving your attendees for every step of the way. Allow them a sneak peek of the preparations going into the event and other behind the scenes exclusives. This way, your audience gets a glimpse of just how much effort went into making the event special.

WHAT TO DO:

There are several platforms available for you to show those much-awaited #bts. Use your official Snapchat and Instagram accounts to film insider-only stories and previews leading up to the big day. It’s also a great way to convince users who haven’t confirmed their attendance to change their minds.

Integrating social media with your event marketing efforts will foster excitement and help your brand build relationships. There are definitely plenty of other ways to market your event but it can’t hurt to take advantage of easy-access and portable technology — social media!

Also Read: Reach Mobile Audiences with These 7 Social Media Marketing Tips

Want to create a more meaningful connection with users when your brand is holding an event? M2Social is a digital marketing agency in the Philippines that can help you create strategic campaigns aimed at promoting your company’s activities and initiatives. Contact us now if you’re interested in taking your online presence to the next level.

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