It's true. A man in India has opened a men's clothing store in the city of Ahmedabad, and yes, he has called it 'Hitler.' Oh, and just to drive home how offensive this is, in the dot above the "I", there's a Nazi swastika.

Of course, this begs the question: is the man anti-Semitic? Not as far as anyone knows. So then, why in the world would he pick that name for his store?

Well apparently, he didn't really know who Hitler was. Rajesh Shah says he went with the name because his business partner's grandfather was "very strict" and people used to call him Hitler. You know, a nickname.

Next question. Once he came up with the idea, no one (not a relative, friend or acquaintance) said "hey Rajesh, not to meddle or tell you how to run your business, but got anything else?" Apparently not.

Although, word is, some Jewish residents tried to change his mind and told him about the Holocaust.

Shah told AFP "I didn't know how much the name would disturb people. It was only when the store opened I learnt Hitler had killed six million people."

Hard to believe, yes. But who knows. And even if he's being honest, at least now he knows. So, he's ripped down the sign and come up with another name, right?

Nope.

Shah says he doesn't have the money. "I will change it (the name) if people want to compensate me for the money we have spent -- the logo, the hoarding, the business cards, the brand."

The brand? Wow.

Obviously, a lot of people in India are offended and angry about this. And an Israeli diplomat said the embassy would bring this up "in the strongest possible way."

Shah's store opened 10 days ago. And he says business is good. Not only that, but Hitler seems to get an unusual amount of interest in India.

In 2009, his manifesto and memoir 'Mein Kampf' was on the bestseller list.

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