Hasselblad calls the V1D concept a "black box," that lets you equip the top and back with "displays, viewfinders and holders for accessories," while the sides can be fitted with controls, grips and the like. You could use it as is or configure it more like a classic Hasselblad V, the company says. The idea is to make it suit as many users as possible, including left-handers. At the same time, the body proportions and square, 75-megapixel image format are meant to evoke classic Hasselblad models. Hasselblad hasn't said if it has any plans to build one, though.

The company still likes squeezing money out of the luxury market, and launched a special edition "4116" version of the X1D. The mirrorless, 50-megapixel X1D medium format camera is Hasselblad's best product in a long time, with a huge 50-megapixel, medium-format sensor and modern features like WiFi, GPS, decent 25,600 ISO low-light sensitivity, dual SD slots and USB 3.0.