The strategy behind this no-charge access isn't terribly complicated: Quika is planning to support its free plan through its paid services for enterprises and internet providers. Also, while the service itself will be free, Quika notes that customers may have to pay for setup or make a deposit on the necessary hardware.

It's far from certain that this will work as well as advertised. It depends on having enough corporate customers to subsidize free access, and capacity could be an issue. It may not be very fast if there are loads of users, and launching additional satellites isn't always quick or easy. If this lives up to promises, though, it could go a long way toward fulfilling promises of democratizing internet access. Google is already providing some free balloon-based internet, but only on a limited, experimental scale. This could make free internet a staple in many parts of the world.