On its face, John Hickenlooper’s logo looks well-designed, and that is a good quality in a campaign logo for sure. Although the star is unnecessary, the typography is laid out very nicely and the stripes are a surprisingly strong element. The mountains pay homage to his political roots in Colorado. The colors are quite untraditional, but they are consistent with his previous campaign logos that he used for gubernatorial elections.

The former governor of Colorado is doing his best to cast himself as the pragmatic candidate who can beat Donald Trump and reach across the aisle to Republicans so that he can get stuff done for America, but it’s not clear if that message will sell in an increasingly leftist primary. He is struggling to maintain that posture while still pleasing the Democratic base. I feel like this logo is meant to give a different, younger feel to a candidate who falls under the demographic of “old, white male”….one which his party is currently rejecting. I don’t see his candidacy gaining any steam, but his logo is a pleasant addition to the multitude of presidential campaigns that are being announced these days.



To Be Continued…

It’s important to recognize that these candidates have almost zero chance at making an impact in this election, so even something like their color choices should be intentional. They should waste absolutely no opportunities! It is becoming abundantly clear that the 2020 election is going to feature untraditional design aspects as a large number of announced candidates have used colors other than red, white, and blue. That’s not a bad thing, but the campaign teams should have intentional reasons for doing so. Their brands are now being established so it will be fascinating to see where their campaigns go from here.

These were just the first seven campaign logos out of the many which have already been announced. I plan to analyze the other logos in the near future, so keep an eye out, because there is a ton more graphic design in politics to analyze. I look forward to sharing my thoughts on the logos of the longshots and the frontrunners.

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