Cwmbran-based Comparison Creator has strengthened its commercial team with the appointment of Ben Wilson, former relationship manager with GoCompare.

Ben joins the company as Head of Commercial and will be responsible for the development of the Comparison Creator product portfolio, as well as managing its commercial partnerships.

Ben was previously at GoCompare for 10 years where he worked as a relationship Manager, specialising in home and pet insurance. He then took on the role of Energy Partner Development Manager, looking after the company’s growing energy comparison service. Prior to this, Ben was a branch manager at Endsleigh Insurance.

Ben Wilson said on his appointment:

“This role is a really exciting challenge for me – Comparison Creator has developed a great offering that is used by some of the leading business in the price comparison sector. “It specialises in developing white label comparisons that can be integrated easily into a company’s existing services, allowing them to offer market leading comparisons to their customers, without having to develop these in-house. There are a lot of plans for further growth within the business and I’m looking forward to supporting the team on delivering these plans.”

CEO of Comparison Creator, Steve Jones, said: “Ben joins Comparison Creator with extensive experience working within financial services and price comparison sites. His product and industry knowledge is second to none and will be invaluable to the team and help to drive further growth for the business.”

Comparison Creator powers white label comparison services for brands such as Moneysupermarket, GoCompare, Confused.com, uSwitch, Money.co.uk and Compare The Market. It provides a range of product comparisons from gadget insurance, breakdown cover and home emergency insurance comparison.

It is one of the only independent comparison engine providers in the UK and allows consumers to review policies based on the cover provided. It also uses Defaqto star ratings which allows customers to compare the quality of the product and not just the price.”