The Japanese Association of Travel Agents (JATA) was challenged to come up with 30 smaller European destinations to promote to holidaymakers. This is what they came up with (and there is only one in Britain).

1. Kilkenny, Ireland

On the banks of the River Nore in the province of Leinster, Kilkenny is often referred to as a city though it is the size of a large town. Its heritage is on display in the form of Kilkenny Castle, St Canice’s Cathedral and its medieval walls.