How craft breweries are embracing cover art Craft beer makers go to extraordinary lengths to brew up the perfect pint -- and lately, that attention to detail has shifted to what’s on the outside as well. In a recent USA Today poll, readers named “Heady Topper” the winner for best beer label. Kenneth Craig visited beer makers, including Heady Topper's creator, who are putting more effort into the art of the ale. Kenneth Craig reports.