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Social media star Glamour Pam, 21, featured on the She Word documentary which aimed to “explore the life experiences of women in today's Africa”. But it appears the BBC did not the women to share too much, as producers muzzed the chest area of Pam’s outfit. An email said the “decision to deal with Pam’s cleavage was made at senior editorial level” in the documentary aired on BBC Africa and the BBC’s YouTube channel. A producer on the programme said: “The decision was made because of sensitivity thresholds with one of the partners for our She Word programme.”

BBC film-makers said they tried to get around the so-called issue of Pam’s cleavage by only featuring her in certain shots with orders not to zoom in on her chest. But when scenes showed Glamour Pam closer up, producers decided to avoid causing offence they muzzed her chest instead. The decision was widely mocked, with one staff member comparing it to W1A, the corporation's self-parodying sitcom.

Glamour Pam's cleavage was blurred out so as not to cause offence

BBC film-makers said they tried to get around the so-called issue of Pam’s

Glamour Pam said on the show she took part to explore her attitude to social media platforms such as Instagram. The programme’s advert said: “From Insta-face to jeeps and bling to full-on faking it, millennials in Africa are living on 'likes' as the social media world expands, sometimes going to extreme lengths to clock up the clicks. “Using the Instagram look, the content, the followers and the tech to transform her online profile, we challenge one Kenyan student, a 21 year old social media ‘virgin’, to go from private to public, and see if she can fake it - in just five days.” The BBC said in a statement: “#thesheword is broadcast via a number of BBC partner stations in Africa which are subject to watershed rules similar to the UK’s. As the majority of our partner stations show the programme pre-watershed, we ensured the film was suitable for broadcast in those markets.”