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Popular bagels and salt beef stand Monty’s is to bring “a real Jewish deli” back to the East End.

After four years beside foodie destination Maltby Street market, owners and bakers Mark Ogus, 37, and Owen Barratt, 30, are heading for Hoxton.

They saw queues for their salt beef sandwiches quadruple in length after Michelin-starred TV chef Tom Kerridge described them as “the best-value lunch in London” on BBC2.

Monty’s stand under a Bermondsey railway arch, which vanished in mid-December in preparation for the move, has served up giant portions of “Jewish soul food” to hundreds each week, with many of the diverse range of customers unaware their city was the world’s original bagel capital before New York.

The two owners have found their “dream” bagel-baking site in Hoxton, streets from where Mr Ogus’s grandfather Monty grew up in a large eastern European family in the Twenties.

Mr Ogus, a former musician and sous chef, said: “When I was at college in 2000 and 2001, I lived just off Commercial Road. My grandparents dropped me off one day with some shopping and my grandpa was just dismayed. At the time, even then, the area was nowhere near like it is now. He couldn’t understand why I would want to live here, when he had worked so hard to move to a nicer neighbourhood in north London.

“When I was a kid he had a barber shop on the Kilburn High Road and it was him who introduced me to all this Jewish food and humour. So when I was setting up the business, naming it after him felt like a fitting tribute.”

Monty’s will offer bottomless coffee, brunch at the weekends — including a giant potato latke and fried egg hang-over buster — and Seinfeld-inspired “big salads”.

Mr Ogus said: “In London there isn’t really an amazing Jewish deli like Katz’s in New York. We want to open one where it all started. We want the new Monty’s, even though it will have booths and menus, to be as it exists now — an informal casual place you can come at any time of day. We will even have traditional Jewish deli wifi.”

The pair invested their own cash and raised more from family and friends to purchase the 65-seater space in Hoxton Street and used a Kickstarter campaign to put together £50,000 for kitchen equipment. Mr Ogus said: “We are so grateful to all our Kickstarter donators — many of them customers — and they feel like family. One anonymous donor bought a black card, which means he gets free bagels and salt beef sandwiches for life. We can’t wait to open and down our first l’chaim (a toast meaning ‘to life’) shot with all our friends.” The deli will open in April.

montys-deli.com

London's best markets 12 show all London's best markets 1/12 Covent Garden Visit for an eclectic selection of gifts, jewellery, clothes, art and crafts. As well as the main piazza, check out the Jubilee Market which has more stalls and is less touristy. Education Images/UIG via Getty Images 2/12 Portobello This Notting Hill institution specialises in antiques, and is a good bet for either rare collectibles or unusual bargains. You'll also find clothes, jewellery, art, street food and more. Marco Secchi/Getty Images 3/12 Borough Market Borough Market is all about the food — from street food and high-quality grab-and-go delicacies to some of the finest hams, cheeses, oils, vinegars and confectionery that the world has to offer. Go early to avoid the crowds. Go early to avoid the crowds. flickr Editorial/Getty Images 4/12 Columbia Road Flowers, flowers everywhere — that's what you'll get at this Hackney market not far from Shoreditch. In recent years some street food has also been added to the lineup, so there's no need to go hungry. In recent years some street food has also been added to the lineup, so there's no need to go hungry. Moment Editorial/Getty Images 5/12 Camden Market Not so much one market as many, Camden offers an array of weird and wonderful good, from antiques and paintings to jewellery, prints, exotic ornaments and everything Gothic. Camden Lock Market also does a decent line in food and drink, which is far superior to the offerings in the Stables Market. Camden Lock Market also does a decent line in food and drink, which is far superior to the offerings in the Stables Market. Oli Scarff/Getty Images 6/12 Brick Lane It's often said that you can find anything on Brick Lane Market, and it's true. Whether its books, beatboxes or beat-up old suitcases you're after, you'll likely find something to suit your needs. Indian and Bangladeshi food abounds in the area, and more recently a host of other street food options have also risen up. Indian and Bangladeshi food abounds in the area, and more recently a host of other street food options have also risen up. Jean-Marc Zaorski/Getty Images 7/12 Broadway Market, Hackney Artisan food, high-quality produce and hipster coffee dominates this busy Hackney market. It's slightly less busy than Borough, but not by much. If you need a break from the bustle, the area is flanked with pubs, as well some picturesque canal-side seating. If you need a break from the bustle, the area is flanked with pubs, as well some picturesque canal-side seating. Rex 8/12 Southbank A food market runs at weekends around the back of the Southbank Centre, selling food-to-go, beers and wines and artisan baked goods. Up front, by the river, you'll find stalls selling books and prints as well as more food. Up front, by the river, you'll find stalls selling books and prints as well as more food. Gaztronome 9/12 Brixton Village Along with sister-site Brixton Market, the Village is home to a host of restaurants as well as some shops and stalls, mainly selling African and Caribbean produce. As for the restaurants, pretty much every cuisine is covered — from burgers and fried to chicken to Colombian, Indian and Japanese. It's easy to see why people talk about gentrification in the area. As for the restaurants, pretty much every cuisine is covered — from burgers and fried to chicken to Colombian, Indian and Japanese. It's easy to see why people talk about gentrification in the area. Carl Court/AFP/Getty Images 10/12 Maltby Street This vibrant and relatively recent addition to London's market scene is a sort-of sibling to Borough Market, which is just a short walk away. It came about when a few traders at Borough felt squeezed out by rising rents and decided to set up their own foodie hub. It has gone from strength-to-strength and become a destination in its own right, where bars and restaurants rub shoulders with produce-sellers, deli stalls, street food and even a gin distillery. It came about when a few traders at Borough felt squeezed out by rising rents and decided to set up their own foodie hub. It has gone from strength-to-strength and become a destination in its own right, where bars and restaurants rub shoulders with produce-sellers, deli stalls, street food and even a gin distillery. Graham Jepson 11/12 New Covent Garden Flower Market This flower market near Vauxhall is primarily for trade, and mainly serves florists and other businesses, but you can still pay it a visit. You'll just have to be early — its primary operating hours are from 4am-10am. If you do visit you'll find the largest selection of flowers, plants and foliage anywhere in the UK. If you do visit you'll find the largest selection of flowers, plants and foliage anywhere in the UK. Dan Kitwood/Getty Images 12/12 Greenwich Set within a World Heritage site, and just a stone's throw from the historic maritime attractions of the area, Greenwich Market is a rightly popular destination for both London locals and tourists. It specialises in independent and boutique shops, with all manner of arts, crafts, jewellery, homewares and clothes being sold by the people who make them. It specialises in independent and boutique shops, with all manner of arts, crafts, jewellery, homewares and clothes being sold by the people who make them. Matthew Lloyd/Getty Images 1/12 Covent Garden Visit for an eclectic selection of gifts, jewellery, clothes, art and crafts. As well as the main piazza, check out the Jubilee Market which has more stalls and is less touristy. Education Images/UIG via Getty Images 2/12 Portobello This Notting Hill institution specialises in antiques, and is a good bet for either rare collectibles or unusual bargains. You'll also find clothes, jewellery, art, street food and more. Marco Secchi/Getty Images 3/12 Borough Market Borough Market is all about the food — from street food and high-quality grab-and-go delicacies to some of the finest hams, cheeses, oils, vinegars and confectionery that the world has to offer. Go early to avoid the crowds. Go early to avoid the crowds. flickr Editorial/Getty Images 4/12 Columbia Road Flowers, flowers everywhere — that's what you'll get at this Hackney market not far from Shoreditch. In recent years some street food has also been added to the lineup, so there's no need to go hungry. In recent years some street food has also been added to the lineup, so there's no need to go hungry. Moment Editorial/Getty Images 5/12 Camden Market Not so much one market as many, Camden offers an array of weird and wonderful good, from antiques and paintings to jewellery, prints, exotic ornaments and everything Gothic. Camden Lock Market also does a decent line in food and drink, which is far superior to the offerings in the Stables Market. Camden Lock Market also does a decent line in food and drink, which is far superior to the offerings in the Stables Market. Oli Scarff/Getty Images 6/12 Brick Lane It's often said that you can find anything on Brick Lane Market, and it's true. Whether its books, beatboxes or beat-up old suitcases you're after, you'll likely find something to suit your needs. Indian and Bangladeshi food abounds in the area, and more recently a host of other street food options have also risen up. Indian and Bangladeshi food abounds in the area, and more recently a host of other street food options have also risen up. Jean-Marc Zaorski/Getty Images 7/12 Broadway Market, Hackney Artisan food, high-quality produce and hipster coffee dominates this busy Hackney market. It's slightly less busy than Borough, but not by much. If you need a break from the bustle, the area is flanked with pubs, as well some picturesque canal-side seating. If you need a break from the bustle, the area is flanked with pubs, as well some picturesque canal-side seating. Rex 8/12 Southbank A food market runs at weekends around the back of the Southbank Centre, selling food-to-go, beers and wines and artisan baked goods. Up front, by the river, you'll find stalls selling books and prints as well as more food. Up front, by the river, you'll find stalls selling books and prints as well as more food. Gaztronome 9/12 Brixton Village Along with sister-site Brixton Market, the Village is home to a host of restaurants as well as some shops and stalls, mainly selling African and Caribbean produce. As for the restaurants, pretty much every cuisine is covered — from burgers and fried to chicken to Colombian, Indian and Japanese. It's easy to see why people talk about gentrification in the area. As for the restaurants, pretty much every cuisine is covered — from burgers and fried to chicken to Colombian, Indian and Japanese. It's easy to see why people talk about gentrification in the area. Carl Court/AFP/Getty Images 10/12 Maltby Street This vibrant and relatively recent addition to London's market scene is a sort-of sibling to Borough Market, which is just a short walk away. It came about when a few traders at Borough felt squeezed out by rising rents and decided to set up their own foodie hub. It has gone from strength-to-strength and become a destination in its own right, where bars and restaurants rub shoulders with produce-sellers, deli stalls, street food and even a gin distillery. It came about when a few traders at Borough felt squeezed out by rising rents and decided to set up their own foodie hub. It has gone from strength-to-strength and become a destination in its own right, where bars and restaurants rub shoulders with produce-sellers, deli stalls, street food and even a gin distillery. Graham Jepson 11/12 New Covent Garden Flower Market This flower market near Vauxhall is primarily for trade, and mainly serves florists and other businesses, but you can still pay it a visit. You'll just have to be early — its primary operating hours are from 4am-10am. If you do visit you'll find the largest selection of flowers, plants and foliage anywhere in the UK. If you do visit you'll find the largest selection of flowers, plants and foliage anywhere in the UK. Dan Kitwood/Getty Images 12/12 Greenwich Set within a World Heritage site, and just a stone's throw from the historic maritime attractions of the area, Greenwich Market is a rightly popular destination for both London locals and tourists. It specialises in independent and boutique shops, with all manner of arts, crafts, jewellery, homewares and clothes being sold by the people who make them. It specialises in independent and boutique shops, with all manner of arts, crafts, jewellery, homewares and clothes being sold by the people who make them. Matthew Lloyd/Getty Images

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