After months of speculation today Sephora finally announced the opening date of its first bricks and mortar New Zealand store.

Beauty fans will first be able to step inside the doors on Saturday July 20.

Last month Sephora confirmed the location of the country's offering would be on Queen Street in Auckland's CBD.

The pre-opening party will kick off at 7am, with DJ's playing for the crowd and the first 500 customers in the door getting their hands on the Zoeva Premiere Eyeshadow Palette.

Coffee, hot chocolate and French crepes are also promised to sustain the beauty fans waiting in line.

The beauty retailer kicked off celebrations over the weekend, with the black and white striped double-decker Beauty Bus opening its doors in Christchurch.