Google today revealed that it is building a domain registration service called Google Domains. The product is still an early work in progress, so it’s in invite-only beta for now.

Google’s small business-facing division decided to build the product because, according to its research, 55 percent of small businesses still don’t have a website. Since the domain acts as a website’s foundation, Google decided to do more to help companies get started with their online presence. While Google Domains won’t include hosting, website building providers Squarespace, Wix, Weebly and Shopify have signed on as partners.

When Google Domains launches to the public, you’ll be able to buy and sell domains through the service. Unlike some other domain registration offerings, Google won’t charge you extra to register your domain privately. You’ll be able to create up to 100 email addresses on the domain and as many as 100 customized sub-domains. Google Domains will also use the company’s own DNS servers, so visitors should get a snappy response time when they hit up your site.

If you’re interested in trying out Google Domains, head to the link below, click on “Manage My Domains” and then follow the instructions to request an invite code.

➤ Google Domains

Thumbnail Credit: JOEL SAGET/AFP/Getty Images

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