Fans and customers of the Milk Music service from Samsung have some bad news coming. As rumored, the service will be ended for customers in the U.S. on September 22, 2016.

A press release from Samsung's Newsroom says that the company has changed direction and has a plan to provide "the best music services available" across their Galaxy line.

We have made the strategic decision to invest in a partner model focused on seamlessly integrating the best music services available today into our family of Galaxy devices. We believe that working with partners will accelerate innovation, enhance device sales and provide amazing new experiences for our customers.

No word on what exactly Samsung is planning or what services may be incorporated into a new music platform, as Samsung says it has no additional details to share at this time. With IFA right around the corner, a great venue to unveil a new service is already in place. We're there, and eyes are always on Samsung during IFA. We'll make sure you know if any announcement is made.