The app is free to download and comes with free programming anybody can access, including channels that broadcast electro festivals, MMA and boxing, various ball games, current affairs and tech news. A BT spokesperson told us that it's not a social streaming app "at this stage," so you can't use it for your own broadcasts like Periscope. You'll eventually have plenty of channels to choose from, though, since the company is adding ad-supported and paid (either subscription- or pay-per-view based) tiers in the future. Live for Apple TV will land on iTunes sometime this week, while the iOS, Android and Mac OS X versions will come out in June.