Online entertainment ticketing platform BookMyShow joined hands with the WhatsApp business pilot program. As part of this test, the ticket booking platform has made WhatsApp a default ticket confirmation channel for all its users. According to BookMyShow, the company is the first Indian online ticketing brand to integrate with WhatsApp for Business. Also Read - WhatsApp: How to check all the photos, videos and files shared with an individual

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“WhatsApp has definitely become a preferred mode of communication for millions of people in our country and we could identify tremendous value in making it a default ticket confirmation channel,” said Ravdeep Chawla, Head of Product, BookMyShow, in a statement.

The feature has been rolled out and the company aims to cover its entire user base in the next few weeks. Users who book tickets on BookMyShow would now receive a message on WhatsApp with the confirmation text or an M-ticket (mobile ticket) QR Code along with an email. ALSO READ: WhatsApp is testing Unsend message feature for iOS and Android, expected to roll out soon: Report

BookMyShow had recently introduced “plan-it” — an in-app messaging feature for friends and families to interact with each other in real-time along with booking movie tickets within the chat window.