For $19.95 a month, members will get three movies a week (defined as Friday through Thursday; approximately 12 titles a month), along with all the benefits of the theater chain’s rewards program AMC Stubs Premiere. The program kicks off on Tuesday, June 26 and members can reap the benefits immediately.”

Now, this is a clear in-house version of what Moviepass is doing, but with some tweaks to make it more profitable for AMC. Once of the bigger pros is, because it’s in-house, there is a direct connection to the AMC POS system. That means less opportunity for glitches (which is sometimes a problem with Moviepass) and its also directly synced into the AMC Stubbs program. This means, theoretically, you get more rewards (They give you 100 points for every $1 in AMC Stubs A-List monthly fee and food and beverage spending, with a $5 reward when you hit 5000 points) much faster. So more free money while also getting cheaper movies. However, as far as I know of, you still get stubbs points for moviepass purchases.

I think the two biggest advantages this program represents is that you can buy your tickets in advance, and you can buy them in any format (IMAX, 3D, etc), neither of which you can do with moviepass. Having to buy tickets last second sucks, especially for blockbusters near or on the release date. You essentially couldn’t use moviepass if you were going to a movie like ‘Infinity War’ or something like that because the chances are you wouldn’t be able to get a seat. Even if you were, most releases (especially at AMC) aren’t in a standard format on opening night. I know this all too well after watching ‘Fifty Shades Freed’ in IMAX on opening night to make our deadline and paying near $30 for it.

A big con is that there’s no rollover whatsoever which really sucks to be honest. If you had a busy week or something, you’re just out of luck. But you do get to see more than one in a day which is great for people like Jeff and I who like to double and triple feature movies on weekends. The other biggest downside is that this obviously only works at AMC while Moviepass works at a number of big chains and smaller theaters. Here in NYC, that’s not a huge deal because there is an AMC on every corner. But there is obviously plenty of pockets across the country where that isn’t the case.

Moviepass isn’t taking this sitting down either, they got pretty mad online this morning.

As a general rule of thumb, never let your brands social accounts lash out at anyone. At the end of the day, I think it really depends on the user and theaters as far as whether or not you take advantage of this. But kudos to AMC for going full jin yang internet 2.0.

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