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The tax reform advocacy ATR (Americans for Tax Reform) has responded to North Carolina’s plan to tax electronic cigarettes and vapor products. The response is a letter to legislators explaining that the tax will drive away business and needlessly increase the cost of quitting for those that might transition away from smoking.

You can read the letter right here.

It’s main points are well constructed.

Not only will this tax increase hurt North Carolina small businesses, imposing a tax hike on the products makes little sense from a health perspective.

Imposing additional taxes on these innovative products will chase business out of the state and onto the Internet, which is already a significant market for e-cigarette and vapor products.

A number of studies have shown that electronic cigarettes stand to improve health and prevent disease.

The imposition of new taxes on innovative products that reduce smoking and people’s dependence on tobacco cigarettes is misguided and will impede proven harm reduction methods

Other states, including Washington, Oregon, Hawaii, Massachusetts, and Vermont have all rejected efforts this year to raise taxes on e-cigarettes and vapor products

Well put.

The letter itself comes from the president of the organization, Grover Norquist. Among mentions of other studies, it highlights the recent U.K. study that found smokers trying to quit are 60% more likely to succeed with e-cigarettes than with other quit methods.