Steve: As you mention, this is a first-of-its-kind company. By definition we need to invent everything; we can’t buy a solution or copy a process.



For example, we are the only company that has brought Data Scientists and Urban Planners together to collaborate daily. They’re working to decypher complicated, raw data to help all New Yorkers find the right home, and know more about the home they’re already in. We had to invent the process by which they collaborate and even build tools. They use these tools to co-author machine-learning algorithms which power our website’s AI.



A similarly difficult challenge is presenting this information in an easy-to-understand manner. I believe our design team has done an incredible job making a visually stunning interface. We’re lucky to have our Creative Director, Mushon Zer Aviv, who led map development at Waze. He’s bringing that experience to this challenge.



The most rewarding part is seeing the response from New Yorkers. In April, the same month that we launched, we had over 1 Million insights read! That is definitive proof that we have created a product and an experience that offers value for New Yorkers.