On Tuesday, the team announced a donation of $60,000 in sporting goods to city schools. The Redskins also are paying for a counselor to be in each of the five traditional neighborhood public high schools in the city.

“It’s tough to measure (the impact of the deal), and that’s unfortunately the challenge with economic development deals is how exactly do you get a measurement,” said Tommy Kranz, the interim schools superintendent. “But I think this has been significant for our students, I think it’s been significant for the Richmond public school system, and we really appreciate everything the Redskins have done.”

The public relations blitz comes as the Redskins and the city are at the bargaining table discussing the future of their relationship.

“Every day, the Redskins and my team work to make the deal a little bit better,” Stoney said.

“In recent weeks we’ve discussed how we can make the deal better for Richmond. I’m optimistic about where those talks will take us.”

Redskins President Bruce Allen said reframing the deal is a matter of perception. He said the deal has been a success for all sides so far.