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One of Wales’ biggest cultural events will be taking place in the North West – according to advertisers.

A Facebook advertisement for the Llangollen International Eisteddfod , promoting one of the headline acts -Gregory Porter- said it would be the American jazz, soul and gospel singers’s only performance in the North West.

Denbighshire county councillor, Mabon ap Gwynfor, said it was an “insult” and damaged the festival as a Welsh brand.

He said: “I was insulted when I saw the International Eisteddfod’s official Facebook feed claim that Llangollen was in the North West.

“Having been in PR myself I can imagine that it was a PR technique to try and maximise the number of ticket sales in that region of England, but it showed a complete lack of respect and understanding.

“There is no way that a promoter would say that Dumfries, for instance, was in northern England just to generate ticket sales.”

Dr Rhys Davies, chairman of the Llangollen Eisteddfod, said: “Securing the attendance of an internationally acclaimed artist like Gregory Porter for the International Musical Eisteddfod’s 70th Anniversary has been an enormous coup for the festival.

“We are extremely proud that the Llangollen Eisteddfod is the only place that fans in North Wales and the North West will be able to see Gregory perform this summer.

“The International Musical Eisteddfod is committed to promoting the festival and Llangollen to local, national and international audiences.

“The Facebook advert in question was intended for audiences in Cheshire and Merseyside, with specific messaging highlighting Gregory’s appearance at Llangollen, to attract even more visitors from outside of Wales to the event.

“We welcome all feedback and have amended the advert, and we are now looking forward to welcoming global superstar Gregory to the Eisteddfod stage in a couple of weeks time.”

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