Project Page

Clicking on any project will bring you the Project Page. Again, it is immediately distinguishable from Kickstarter or Indiegogo, yet familiar enough that it is easy to use and digest. A key functional difference is the “Add to Cart” system that should be familiar to anyone who has shopped online before.

On Kickstarter, you may only choose one reward per backer. This makes offering accessories, variations of size/color/type, and combinations of quantities very tricky. It is more complicated on the backend to offer this functionality, but Pledgecamp offers it in a format everyone will be familiar with. You can simply add items to your cart as much as you’d like, with different combinations of rewards, and use the drop-down menus to select what type of product variation you prefer, if offered.

This will eliminate a huge pain point for both backers and creators, and hopefully be yet another way we increase the bottom line for creators.

Another key element of the product page is the Overview and Timeline near the bottom. On Pledgecamp, the Project Timeline is prominently displayed next to the campaign text. We believe this timeline is just as, if not more important, than the marketing materials. On Kickstarter, submitting a clear timeline with milestones is only optional!

This Project Timeline is crucial and unique because this is the schedule the creator is promising to follow, before accepting any funds. After fund are accepted, this schedule cannot be changed; the creator can only post blog-style updates explaining their progress and if any changes are happening. But this original timeline is set in stone and encoded into the smart contract for Backer Insurance.

Backer Insurance will be released little by little according to the schedule set in the Project Timeline. Therefore, it will be easy for backers to keep track of the creator’s promises and vote to refund the Backer Insurance when they feel the creator is no longer trustworthy.