Sephora Shoppers Are Getting Their First Bitcoin Using Crypto Startup Lolli

This holiday shopping season, hundreds of women are earning their first bitcoin by buying items online with an in-browser app called Lolli.

Revealed exclusively to CoinDesk, cosmetics chain Sephora has joined the list of retailers where shoppers can earn cash back, in the form of bitcoin, through an app called Lolli. The bitcoin rewards startup says it won over the beauty chain with data: specifically, 30 percent of the app’s thousands of users are women.

“We’ve gone back to a lot of these retailers that previously were not interested but now are coming on-board,” Lolli CEO Alex Adelman told CoinDesk. “One of the biggest ones that just joined us is Sephora, which adds an entire suite of retailers in the beauty category.”

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