Advertisement 'The Most Interesting Man in the World' has a new job Jonathan Goldsmith best known for Dos Equis' commercials Share Shares Copy Link Copy

The man best known as "The Most Interesting Man in the World" has a new job.Jonathan Goldsmith, who gained wide notoriety for his role as the Dos Equis spokesman, is now the face of Make-A-Wish Vermont."The most important thing to me is to be able to give back," Goldsmith said. "I've had a wonderful career and it's blossoming once again."Goldsmith is volunteering his time to help Make-A-Wish Vermont in its efforts to grant wishes to Vermont’s children who face life-threatening medical conditions."I've always believed in the celebration of possibilities. Life is just a parade. Most people never get in, some do, but they miss things," Goldsmith said. "If there's a purpose to life it's to love."Goldsmith said he hopes to bring awareness to the cause and to use his notoriety to benefit the charity."Make-A-Wish brings love to children, brings possibilities and brings wishes. Wishes help heal and give hope and encouragement," Goldsmith said. "It's the fulfillment of dreams and that's what's important."Since 1989, Make-A-Wish Vermont has granted more than 725 wishes.Dos Equis retired Goldsmith’s character earlier this month. He played the role since 2007.Each ad ended with the line “Stay thirsty, my friend.” Goldsmith’s character was also turned into an Internet meme.Goldsmith told NPR he first worked as a garbage truck driver before starring in Westerns. He also raised money to find and remove landmines in Cambodia, Vietnam and Afghanistan while volunteering for the Mines Advisory Group.Goldsmith, 77, lives in Manchester, Vermont. He said he also spends his time taking his therapy dog to visit veterans and residents in retirement homes.