Farmer Phil Down does not mind the potential few chuckles he'll get after changing his name to Phil Slow Down as part of a road safety campaign in his home town which is now called SpeedKills.

The tiny Victorian rural community of Speed, population 45, has changed its name to SpeedKills for a month in its efforts to promote road safety.

"I'm happy to humiliate myself for that cause," the wheat and sheep farmer told AAP on Friday.

"I had no hesitation ... mostly because we think the campaign is a good initiative."

His name change, casually suggested during a media interview a few weeks ago, is in conjunction with the Victorian Transport Accident Commission's (TAC) campaign `Rename Speed'.