The home of AFL football in Western Australia will be known as Domain Stadium for the next three seasons.

Real estate media business, The Domain Group, was announced on Monday as having taken over the naming rights of the Subiaco Stadium from Patersons Securities.

Subiaco Oval, the venue for last year's semi-final between Fremantle and Port Adelaide, will become known as Domain Stadium. Credit:Getty Images

That should be for the last three years in which the stadium will be in use, before the new one opens at Burswood in time for the 2018 season.

A domain - defined as an area controlled by a particular ruler - seems a perfect name for an AFL Oval and the headlines will almost write themselves: "xxxx are king of their domain."