I hate getting notices like this one from a few hours ago:

I’ve had many of these already over the years and I’m sure I’ll see many more in the years to come, that’s just how the web seems to work these days. But here’s what really got my attention in Plex’s email today:

We're sorry for the inconvenience, but both your privacy and security are very important to us

Oh good, feeling much better now! So privacy and security are important, but with the benefit of hindsight, probably not important enough. Which got me thinking about all the other times I’d seen similar statements and just how hollow they’ve now become; it’s corporate speak personified. To demonstrate, let me stand back and let others to do the talking in this post…

Anthem after 78.8M customer and employee records were exposed

4/ We take info security seriously & are working w/ @FBI & security firm @Mandiant to determine who is responsible. http://t.co/ilKRmawhM6 — Anthem, Inc. (@AnthemInc) February 5, 2015

Adult Friend Finder after 3.9M accounts of people looking for sex were exposed

We recently became aware of a potential data security issue. Protecting our members' info remains our top priority http://t.co/pM7HCKBZWH — Adult FriendFinder (@adultfriendfind) May 22, 2015

Gaana after 10M records were exposed

Finally, security is a major focus for us, and we are further strengthening our user security team. 7/n — Satyan Gajwani (@satyangajwani) May 28, 2015

Samsung after 600M devices were found to trust unsigned SwiftKey updates

@GarethAJackson We take security very seriously at Samsung. Check out our investigation into this at http://t.co/MpwKo4wxP5 — Samsung Mobile UK (@SamsungMobileUK) June 23, 2015

eBay after 145M records were compromised

The FBI after 4M OPM records were breached

Westnet after 30k accounts were hacked