Technology, convenience, and the increase of e-commerce is changing the way people do business. I recently read a story of Macy’s department stores having to cut 4800 jobs due to a major increase in online shopping during the holiday season. People are just not frequenting traditional retail stores anymore. Parking, walking, and shopping bags are so 2003!

It has been said that “Black Friday” is being phased out by “Cyber Monday”. And to be honest, why not? Online shopping is the most convenient way to do commerce. People can sit and browse through websites and find the specific deal they want. No need to clip coupons and physically walk in a retail store. You just need to have a coupon code and go shopping, all with the convenience of being able to do it from home.

As online commerce increases, it would be advantageous for us all to be a part or create a system in which we can leverage this trend for our benefit, like Jeff Bezos of Amazon. We also see the innovation of commerce being re-imagined with the startup of Uber. Again, allowing people to leverage a system and create an asset from what they already have to take advantage of online commerce. (Uber being online-mobile).

So where do we go from here? The reality is the trend of online commerce is steady growing with no indication that it will slow. If anything we will begin to see more and more companies leveraging the internet to disrupt and innovate the way commerce is done. My recommendation is be on the front end of the wave that is coming. Be the innovator.

Which brings me to Bonvera. Bonvera is a company my wife and I were recently introduced to that is disrupting the way commerce is being done by creating a “Compensated Marketplace”. In Bonvera, associates have the ability to shop, save, and share to create wealth for themselves. But what’s so intriguing about it is that a person is not investing dollars that are outside of their current budgets. An associate has the ability to re-allocate dollars already in their budget for the things they were going to purchase anyways. This pushes the profits, that would traditionally go to a big box store like Target or Walmart, back to the community that’s building this Compensated Marketplace.

Although this was new information to us, it just made sense. Bonvera is going to disrupt commerce and truly be the innovator in this space! We are on board. Are you?