Released by the Indian Army, starring actual army men, they’re ads that make army life sound wonderful, and the profession sound noble. As of course it is. The problem is that it seems that the government and Sri Sri Ravi Shankar took the ads at face value – especially the first one, which says, “it is India’s best construction company and biggest logistic operator”. Even if the Indian Army has soldiers trained to make bridges, they are not supposed to be daily labourers or labourers of any sort on hire. And they are definitely not supposed to be called in to do odd jobs for private events. Next thing we know, soldiers will be asked to be valets at the World Culture Festival. Because you know, the ad said they know how to drive cars.