FAST-paced and entertaining footy has helped the AFL set a new attendance record after three rounds.

The previous record of 1,008,660 from 2013 was surpassed on Sunday, when turnstiles clicked over for the 1,011,777th time this season – registering the highest mark in the sport's history.

Nearly 300,000 supporters (298,737) turned up in round three to break the previous record.

Overall attendances have also climbed by 6 per cent from last year, with an extra 61,384 fans supporting their teams on match days.

The figures are a boost to the League, which has attempted to make attending games easier and more accessible for supporters via a range of initiatives such as bringing back kick-to-kick after games, lowering food and drink prices and providing free entry for children aged under-15 on Sundays.