They only need a meager $660 million to make the Tribune Company into a newspaper-based NPR.

If you've used the Internet this decade you've probably heard of "crowdfunding." You might not have heard the term itself, but you've undoubtedly heard about someone "doing a Kickstarter" or asking for an "online pledge." Though typically used for funding creative projects like albums, short films, and books, there is no restriction on what you can use sites like Kickstarter and Indiegogo for. Enter The Other 98, spearheaders of a novel crowdfunding project: the blockage of the sale of Tribune Co. to the evil upper crust, the Koch Brothers:

When most people talk about buying a newspaper, they mean a copy of the day's issue for a buck. But the advocacy group The Other 98%, which focuses on limiting corporate influence in politics and governance, in partnership with Agit-Pop Communications, an activist marketing services firm, have called on people to donate hundreds of millions of dollars to buy the media company as a protest against interest by conservative power brokers David and Charles Koch as well as media mogul Rupert Murdoch.

The figure the forward-thinking advocates have in mind? $660 million dollars. Considering that the most popular crowdfunding site, Kickstarter, did just under $320 million in total pledges across 18,109 projects last year this project is more symbolic than transaction driven. The crowdfunders' Indiegogo page suggests as much: "This is an experiment. To see if we can turn the tide of corporate media ownership, or at least shine a light on it."

What happens if they reach their goal and buy some of the biggest newspapers in the country? The group says it'll turn it into a non-profit. A media co-op. Newspapers owned by people. Interesting concept.

Get to the IndieGoGo page here.