"Part of it is analyzing, 'OK, this is how we did it, this is how it happened in the game, so let's do it more like this,' " said Mark Helfrich, who was Kelly's offensive coordinator at Oregon and has since succeeded him as head coach. "It's also being around people who are very good, and saying, 'OK, this way might be different, and more game-like, so maybe it's a better way to train.' He was always trying to find the best way to do everything. It sounds simple, but a lot of people practice a certain way because they've just always done it that way.