When Jamie Oliver launched his new “punchy” jerk rice in supermarkets, he hoped consumers would fall head over heels for a dish “made with love” and bursting with “attitude”.

But last night his “knockout” creation became the subject of an extraordinary backlash, as Dawn Butler, the shadow equalities minister, accused the celebrity chef of cultural “appropriation”.

Confronting Oliver on Twitter, Ms Butler questioned whether he understood what ‘Jerk’ was and suggested that he receive a “masterclass” from Levi Roots, the British-Jamaican reggae musician and cook.

Ms Butler, who is the MP for Brent Central and the daughter of Jamaican immigrants, said that it was “not just a word you put before stuff to sell products”, adding: “this appropriation from Jamaica needs to stop”.

It comes four years after Oliver, the world’s wealthiest chef, faced criticism over a recipe for Jollof rice, a West African dish. His recipe, published in June 2014, was heavily criticised for changing the method and ingredients used.

Ms Butler’s comments were later echoed by Regina Holland, a human resources assistant of Jamaican descent, who said that the dish was a “bastardisation of our national dish”.

Ms Holland also pointed out that there was no such thing as ‘jerk rice’, adding: “There's no such thing as jerk rice apart from what Jamie Oliver has concocted.