A you have probably heard by now, Amazon has registered several crypto domains. The news has reignited rumors the internet retailing giant could be looking to accept some form of crypto in the near future.

However, many people have pointed out that they registered the domain Amazonbitcoin.com in 2013 and that the current domain purchases were simply to protect their brand name and buy them before anyone else does.

But this is where I disagree with the common logic that they are simply buying the domains as a protective measure to prevent cyber squatting. I have some experience with domain trademark disputes and a company like Amazon can easily, and I mean VERY easily seize any domain with the word “Amazon” in it if they want to. The process is very straightforward and clear, sometimes taking less then 5 days to complete. Not to mention, Amazon probably has one of the largest corporate legal teams around and huge stockpiles of cash. Nobody would be able to fight Amazon to keep a domain from them if it infringed on their Trademark. But a legal fight wouldn’t even be needed. The rules are very clear and any domain registered in recent years with the word Amazon in it would be easily seized and transferred over to Amazon. So my argument here is that Amazon has no fear of any domain being used with their trademark in it.

So what does this mean then. If they didn’t buy the domains to protect their trademark, what are they for? As many people have suggested, they may be looking at accepting crypto. But what if they are also looking at selling crypto.

CoinBase and Gemini are worth Billions and they have reached that level of success in very short order. I am sure that has attracted the attention of Amazon. A new billion dollar business where you sell something you don’t even have to ship or deliver, how perfect is that for an online retailer? They also have the legal connections and political connections to easily become a seller of cryptos. Not only that, they would probably put Coinbase out of business, and that’s what Amazon does best, it takes over businesses or puts other stores out of business.

Of course, if they start selling cryptos, they will start accepting them as well. So this news could turn out to be even better than investors currently think. If Amazon starts selling crypto currencies, the rate of adoption could very well skyrocket.