Hayley Williams, lead singer of popular alternative rock band Paramore, recently announced the development of her new vegan, cruelty-free hair dye line goodDYEyoung. The leading woman is known for her own ever-changing brightly hued hair, and with this new venture she’ll be able to “paint everyone’s hair in the whole world,” she told Nylon. “I’ve never started anything but a band … but a little over four years ago, I decided I’d try my hand at starting a hair-dye company,” Williams wrote in an Instagram post. “I’ve made a lot of mistakes, learned a whole lot of cool business lingo … and realized through trial and error that [dyeing] your hair is an art AND a science. It was all worth it to finally be able to tell you that GOOD DYE YOUNG is here, it’s severe, and it’s happening! I can dye happy now!” Williams has created a website and multiple social media platforms for the company where fans can keep up with developments about goodDYEyoung as it launches.

Photo courtesy of @yelyahwilliams