We've asked Apple if it can elaborate on the service, including when it started and whether there are expansion plans.

The company already offers onsite fixes for enterprise customers, and they'll get better service in key areas. They get one-hour response times for key problems, for instance. There are also some repairs that will require a trek to a store no matter what, such as an iPhone battery replacement. Even so, this is a big deal if you'd prefer Apple to fit your schedule instead of the other way around.