When Chris Godfrey learned in early January that the record for “likes” on an Instagram post was held by the celebrity and businesswoman Kylie Jenner, he took it as a challenge. He remembers thinking: “Could something as universal and simple as an egg be great enough to beat that record?”

It could! Just nine days after the thought, that record was cracked. Mr. Godfrey had beaten Ms. Jenner’s post about her infant daughter with a simple picture of an egg. The original egg post now has more than 52 million likes — her post is shy of 19 million — and the egg’s account now has more than 10 million followers.

Why an egg? Mr. Godfrey explained: “An egg has no gender, race or religion. An egg is an egg, it’s universal.”

Mr. Godfrey, a 29-year-old advertising creative who works at the & Partnership in London, and the two friends he has enlisted to help him with the account have now delivered their second act. It is a commercial produced with and aired on the streaming service Hulu, timed to take advantage of the annual Super Bowl ad extravaganza. In it, the egg shares a story about how going viral has affected its mental health.