Wow. Phil Mushnick, who has been writing sports media columns forever at the New York Post, just hip-hopped way over the line of good taste while going after Jay-Z and the Brooklyn Nets.

This one wanders into the kind of territory where Don Imus dwelled when he made racist remarks about Rutgers' women's basketball team in 2007.

Mushnick takes offense at the rapper and minority-share owner of the Nets plotting the team's marketing strategy -- specifically the black-and-white logos that were unveiled on Monday.

Writes Mushnick (and the dashes in the words are his, not ours):

"As long as the Nets are allowing Jay-Z to call their marketing shots — what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new "urban" home — why not have him apply the full Jay-Z treatment? "Why the Brooklyn Nets when they can be the New York N------s? The cheerleaders could be the Brooklyn B----hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!"

(H/T The Big Lead)