This year, the team at Activate has defined the 9 most important insights for tech and media in 2017. Key points:



*Super-serve the super-users and chase the attention unicorns

*Subscriptions will feed the world (or at least internet and media businesses)

*Learn to live with the discovery oligopoly

*The bot battles are about winning the great messaging war

*eSports is the next tech phenomenon

*You already know the new winners in Pay TV

*Video Streaming: The bundle is the future

*Audio: Smart Speakers, Gray Music

*Post-Household America: A new era of users