Thank your all the great questions. We wanted to follow up with additional information that will hopefully answer many of them.

Why does Roblox have a new DMCA policy?

We don’t. Our existing DMCA policy has been in place since we launched the platform. The purpose of these posts is to remind the community of our policy and to provide an update about some improvements we’re making with respect to how we support the community in following it.

How do I know if I received a strike?

Anyone that has a strike should already know that. If you receive a DMCA notice for content that you posted, you are notified by Roblox. The notification will include information on how you may respond to claims of infringement if you the claim was inaccurate or filed in error. That said, we plan to reach out to all devs that have one or more strikes to remind them of their status.

How does Roblox assign strikes?

We will only give strikes to people for assets uploaded onto our platform. Strikes are only given in response to DMCA takedown requests from IP holders (rather than for content identified by our automated filtering tools). Strikes are assigned after the completion of the DMCA notice-and-takedown process described in our Terms of Use (link: https://en.help.roblox.com/hc/en-us/articles/115004647846-Roblox-Terms-of-Use).

If you file a DMCA counter-notice (which asserts that a takedown notice is erroneous), you will not get a strike until the resolution of that process. In some cases strikes can expire; in other cases they are permanent. We will provide more information on how this process works in the strike notifications mentioned above. In truly egregious circumstances, involving repeated acts of willful infringement, Roblox reserves the right to terminate an account even after a single strike, but we expect that scenario will be rare.

How do I determine if my content is infringing?

In general, you should limit what you upload to content that is original, i.e., content that you have created. Using someone else’s characters, logos, brand names, or other material can expose you to risk of takedown notices and infringement claims. Ultimately, the responsibility is yours to make sure that you have proper rights to any material you upload.

Please check out this post for more information about infringing content: https://developer.roblox.com/articles/Copyright-Guidance

How do I find and remove potentially infringing content?

You can browse through the “Create” page to identify content you have uploaded. You can also use the “Library” tab in the “Create” page to search for content you have uploaded by “Creator” name. If you have content for which you are not sure you obtained all necessary rights and wish to have that content taken down, you can email ipcontent_removal_request@roblox.com. This email will remain available while we are working on other tools to make it easier for developers to take down content that they have previously uploaded.

Note, only the uploader of the content can use this email process to have their content removed. So please don’t use this process to submit reports about content that you didn’t post. Rights holders can use Roblox’s DMCA process (described here: https://en.help.roblox.com/hc/en-us/articles/115004647846-Roblox-Terms-of-Use) to submit notices about content that they believe violate their IP rights.

What about assets used in Brand Events?

Content that is created by Roblox and provided to the community is available for you to use on our platform. By contrast, content that is provided by Roblox’s brand partners (including content used by Roblox in events) is typically made available only for use for a limited time and for particular purposes. So unless you have permission directly from that brand or from Roblox, you should not use those assets.

If I receive a strike, am I still eligible for DevEx?

As long as your account remains in good standing, you will remain eligible to submit a request to Developer Exchange to be reviewed per our current process.

If my account was previously terminated, can I get back on Roblox?

Terminations under Roblox’s repeat infringer policy are permanent. While we have an appeal process to make sure that mistakes were not made, if we determine that a user is actually a repeat copyright infringer, that user’s account will be terminated and cannot be reinstated.

Additional resources on Copyright laws and best practices: