Thousands of angry Canadians got #BoycottTims trending No.1 across the country Thursday after Tim Hortons removed commercials for pipeline giant Enbridge from their screens.

More than 25,000 people signed a petition by a group of campaigners called SumOfUs demanding Tim Hortons drop the ads, accusing the company of “shilling” for the oil sands shipper, who are trying to advance a pipeline project from Alberta through British Columbia.

However, when the Canadian institution dropped the commercials, thousands were furious at Tim Hortons perceived lack of support for the Canadian energy industry.

Calgary Centre North MP Michelle Rempel said she supported the boycott and agreed with the online backlash on Twitter.

Calgary Southeast MP Jason Kenney didn’t directly voice his support for the boycott, but did use the #SupportCanadianEnergy hashtag that many are tweeting to the Tim Hortons account.

The spots had been airing for three weeks of a planned four-week campaign on screens at more than 1,500 Tim Hortons locations between British Columbia and Ontario, including Toronto.

Tim Hortons responded to several Twitter users by saying it values the feedback and the ads will no longer be airing on Tims TV. No spokesperson was available for comment when contacted by the Star.

Enbridge spokesman Graham White said: “We have enjoyed working with Tim Horton’s and respect their decision.”

With files from The Canadian Press

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