“Before, if there was an acid attack, police never took action. But now it is like rape,” Alok Dixit, the founder of a group called Stop Acid Attacks, told The Wall Street Journal in March.

Mr. Nayak said the actual number of attacks was likely higher, and he put the number closer to 1,000 attacks a year.

Image Ms. Qureshi before the attack. Credit... Make Love Not Scars

The video campaign and similar efforts are trying to further limit the sale of acid and other materials that can be used in attacks, and to call for improved medical treatment and legal assistance for victims, Mr. Nayak said. (Ms. Qureshi told People magazine last week that she did not receive any aid from the government to cover the cost of medical treatment and instead turned to an online donation site to raise money.)

In addition to the videos produced by Make Love Not Scars, online activists are appropriating the tactics used by beauty industry marketers to draw attention to survivors. Supporters on social media have posted “faceless selfies” to help raise funds for survivors, and others have circulated a photo calendar online.

Rahul Saharan, a photographer in New Delhi who worked on the calendar, said the project was meant to empower survivors, who often feel isolated and stigmatized. In the calendar, one woman poses in a lab coat, holding a sign that says, “I wanted to be a doctor.” Other victims are photographed standing in a chef’s kitchen, sitting in front of a microphone and holding a book.

“The calendar is basically shot on their dreams that they had before their attack,” he said.