Roy Morgan Research today releases the latest Print Readership and Cross-Platform Audience results for Australian Newspapers and Magazines for the year to March 2015. In this edition Roy Morgan Newspaper Readership and Cross-Platform Audience Results, 12m to March 2015



Roy Morgan Magazine Readership and Cross-Platform Audiences, 12m to March 2015



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Roy Morgan Newspaper Readership and Cross-Platform Audience Results, 12m to March 2015 Roy Morgan Newspaper Readership and Cross-Platform Audience Results for the year to March 2015 See all the results for Newspaper Print Readership or

Newspaper Cross-Platform Audiences for March 2015. Roy Morgan Research today releases the latest Print Readership and seven-day Cross-Platform Audience results for Australian Newspapers for the survey period 12 months to March 2015. The weekday editions of Fairfax metro newspapers in Melbourne and Sydney have bucked the downward national trend: 564,000 people now read the average issue of The Age Monday to Friday (up 5.2% compared with the 12 months to March 2014) and 521,000 read the average Monday to Friday Sydney Morning Herald (virtually unchanged over the period). News Corp’s metro dailies in Melbourne and Sydney are still the most-read weekday papers in the country—but print readership continues to decline: the average number of print readers for the Herald Sun (M F) has fallen from over a million in March 2014 to 869,000 (down 13.2%), while the Daily Telegraph (M-F) shed 60,000 readers over the period (down 8.5% to 648,000). Some regional papers are performing strongly—or at least better than their metro equivalents: the Cairns Post (M-F) is up 9.6% to 57,000 and has maintained its Saturday readership; the Illawarra Mercury’s Saturday edition grew 15.9% to 51,000 with almost no change in weekday readership (45,000); the Sunday Canberra Times grew 12.5% to 72,000 while losing only 3.0% of Saturday readers (down to 97,000); the Mercury in Tasmania was virtually unchanged on weekdays (82,000) and gained 4.9% on Saturdays (up to 108,000). It was a mixed bag for afternoon freebie mX: while readership in Melbourne grew 5.2% to 141,000, its Brisbane and Sydney editions were each among the worst performing weekday papers. Although the Financial Review suffered double-digit decreases for both its weekday and weekend editions, its monthly AFR Magazine was the best-performing newspaper-inserted publication with 466,000 readers, up 15.6%. A large part of this success came from two highly read issues: the ever-popular Rich List issue in July and Young Rich List included in November—content now available for AFR since Fairfax discontinued the BRW print edition in late 2013. Despite a modest decline of 5.3%, Good Weekend remains the most-read newspaper magazine with 1,334,000 readers across Victoria and New South Wales. Weekday and Weekend Newspaper Readership Newspapers M-F M-F Sat Sat Sun Sun March 2014 March 2015 March 2014 March 2015 March 2014 March 2015 R'ship ('000s) R'ship ('000s) R'ship ('000s) R'ship ('000s) R'ship ('000s) R'ship ('000s) National The Australian 356 334 727 664 - - Aust. Financial Review 234 197 160 134 - - NSW Daily Telegraph 708 648 641 610 - - Sydney Morning Herald 520 521 771 731 - - Sunday Telegraph - - - - 1,121 1,023 The Sun-Herald - - - - 746 672 MX 153 106 - - - - Newcastle Herald 100 86 151 111 - - Illawarra Mercury 46 45 44 51 - - Canberra Times 75 70 100 97 64 72 The Saturday Paper (NSW) (from Jul14) - - - 48 - - VIC Herald Sun 1,001 869 981 853 - - The Age 536 564 706 668 - - Sunday Herald Sun - - - - 996 898 The Sunday Age - - - - 567 564 MX 134 141 - - - - Geelong Advertiser 62 46 89 68 - - The Saturday Paper (VIC) (from Jul14) - - - 39 - - QLD Courier-Mail 493 436 618 542 - - The Sunday Mail - - - - 885 829 MX 54 41 - - - - Cairns Post 52 57 82 82 - - Gold Coast Bulletin 88 69 111 73 - - Townsville Bulletin 51 50 72 59 - - SA Adelaide Advertiser 379 334 488 391 - - Sunday Mail - - - - 529 447 WA West Australian 496 442 - - - - Weekend West - - 649 588 - - Sunday Times - - - - 536 455 Tasmania The Mercury 83 82 103 108 - - The Examiner 56 52 72 62 - - The Advocate 37 35 48 42 - - Sunday Tasmanian (Tas) - - - - 92 90 Sunday Examiner - - - - 66 63 Northern Territory Northern Territory News 37 35 51 46 - - Sunday Territorian - - - - 33 29 Newspaper Inserted Magazines Newspaper

Inserted Magazines Readership Readership % of Population 14+ ('000s) Mar 2014 Mar 2015 Gain/Loss Mar 2014 Mar 2015 % Change Wish 0.4 0.4 0.0 77 71 -7.8 Weekend Australian Magazine 3.8 3.5 -0.3 738 679 -8.0 Financial Review Magazine 2.1 2.4 0.3 403 466 15.6 Boss 0.6 0.5 -0.1 109 103 -5.5 Good Weekend (NSW & Vic) 7.3 6.9 -0.4 1,408 1,334 -5.3 Sunday Style (NSW & Vic) 5.5 5.1 -0.4 1,058 989 -6.5 Sunday Life (NSW & Vic) 5.0 4.6 -0.4 958 896 -6.5 Sunday Telegraph TV Guide (NSW) 3.7 3.4 -0.3 720 650 -9.7 Sunday Herald Sun TV Guide (Vic) 3.2 2.6 -0.6 620 497 -19.8 Qweekend (Qld) 2.2 2.0 -0.2 432 385 -10.9 Sunday Mail TV Guide (Qld) 2.9 2.6 -0.3 556 503 -9.5 Gold Coast Eye (Qld) 0.3 0.2 -0.1 55 43 -21.8 Sunday Mail TV Guide (SA) 1.9 1.7 -0.2 367 320 -12.8 SA Weekend 1.8 1.5 -0.3 343 295 -14.0 Sunday Times TV Guide (WA) 1.9 1.5 -0.4 364 282 -22.5 STM - Sunday Times Magazine (WA) 1.8 1.5 -0.3 351 291 -17.1 Seven Days (WA) 2.1 1.8 -0.3 407 348 -14.5 West Weekend (WA) 2.1 1.9 -0.2 409 368 -10.0 Cross-Platform Audiences Cross-Platform Audience is the number of Australians who read or accessed a newspaper’s content via print, web or app in an average 7-day period. Fairfax continues to lead the way with its strategic focus on digital content. The Sydney Morning Herald was the big winner, with its combined print and digital audience growing 5.5% to 3,521,000. The masthead’s 7.1% decline in net print readership (to 1,257,000) was more than offset by an 11.7% increase in the number visiting the website or using the app during an average week (to 2,815,000). The Age also posted solid digital audience growth of 5.8% (to 1,921,000) for a net cross-platform gain of 2.4% (to 2,522,000). Although all News Corp’s metro dailies lost print readers, the Daily Telegraph, Courier-Mail, Adelaide Advertiser and Sunday Times each gained digital audiences, with web/app growth in Sydney and Brisbane enough to offset the mastheads’ print declines. Brisbane’s web and app in particular did well, expanding 17.4% to now be nudging a million digital users a week. However in Melbourne the Herald Sun was one of only four mastheads to lose digital audiences over the period (alongside the Financial Review, Mercury and West Australian) delivering a 7.3% drop in audiences overall. The Australian held steady with digital, finishing up with a 3.5% decline in total cross-platform audience. However, the Financial Review lost both print readers and web/app users—combined, it shed a tenth of its total audience over the year. 7-day Cross platform Audiences for Newspapers Print Digital

(web or app) Total Cross-Platform Audience

(print, web or app) Publication Mar 2014 (000s) Mar 2015 (000s) Mar 2014 (000s) Mar 2015 (000s) Mar 2014 (000s) Mar 2015 (000s) % change in

Total Cross- Platform Audience Adelaide Advertiser 775 671 455 502 1076 1030 -4.3% Canberra Times 155 153 369 378 478 482 0.8% Courier-Mail 1314 1245 795 962 1862 1952 4.8% Daily Telegraph 1709 1573 1051 1216 2541 2547 0.2% Financial Review 459 417 370 343 769 692 -10.0% Herald Sun 1772 1587 1360 1301 2790 2587 -7.3% Mercury 149 153 109 101 241 219 -9.1% Newcastle Herald 209 176 89 132 281 294 4.6% Sunday Times 536 455 442 482 896 858 -4.2% Sydney Morning Herald 1353 1257 2485 2815 3336 3521 5.5% The Age 1062 1059 1809 1921 2462 2522 2.4% The Australian 1039 976 992 996 1839 1774 -3.5% West Australian 936 885 564 542 1323 1276 -3.6% Cross-Platform Audience is the number of Australians who have read or accessed individual newspaper content via print, web or app. Print is average issue readership; digital is website visitation and app usage in an average 7 days. Tim Martin, General Manager - Media, Roy Morgan Research, says: “These results mark for the first full 12-month on 12-month comparison since Fairfax moved to a tabloid format for its Sydney and Melbourne papers—and clearly the decision has paid off with both The Age and Sydney Morning Herald out-performing the industry. “With the latest news readily available 24 hours a day from an ever-increasing number of Australian and international sources, the power of print lies in delivering trustworthy, in-depth coverage of stories that matter most to local readers. Although the number of Australians reading print newspapers on an average day is declining, there is clearly a continuing need for the sort of comprehensive content best presented by words and pictures on a printed page. “Roy Morgan’s ‘average issue’ print readership and ‘average 7 days’ cross-platform audience numbers are the industry standard for advertisers and media agencies looking to get a real and applicable understanding of just how many Australians they can reach. “Adding exponential depth to these readership results, Roy Morgan Single Source is the preferred multi-media audience measurement currency used by the majority of Australian media strategy, planning and buying agencies as well as telecommunications, financial services and automotive brands. “With the major publishers all having set up or bought digital properties to replace the ‘rivers of gold’ that once flowed from print classifieds, Roy Morgan will also be further exploring the cross-platform audiences of mastheads and those real estate, job and car websites and apps. “We will also be taking a closer look at regional and community papers—so stay tuned.”

Roy Morgan Magazine Readership and Cross-Platform Audiences, 12m to March 2015 Roy Morgan Magazine Readership and Cross-Platform Audiences for the year to March 2015 See all the results for Magazine Print Readership or

Magazine Cross-Platform Audiences for March 2015. Roy Morgan Research today releases the latest Australian Magazine Readership results for the year to March 2015. 12,340,000 Australians 14+ read the latest issue of at least one magazine on average, down slightly from 12,806,000 in March 2014. Magazines in the categories of Food & Entertainment and Home & Garden continued to outperform the industry, as did the specialty set of Motorcycle mags. Categories performing near the overall industry norm include Women’s Fashion, Sports, Fishing and Motoring. And when it comes to the rise of digital, three quarters of titles increased their audience for web or app. In fact, some magazines’ digital audiences—including Cosmopolitan, Time, Reader’s Digest and Gourmet Traveller—are now almost as big as their print readership and could soon join Vogue by reaching more people online than off. Top 20 Most-Read Print Magazines 12 months to March 2015 Title Average issue readership (000s) Coles Magazine 2,542 Fresh 2,473 Better Homes and Gardens 1,826 Women's Weekly 1,739 Woman's Day 1,557 New Idea 1,232 National Geographic 972 Open Road (NSW) 941 That's Life 761 House & Garden 625 Take 5 597 Royal Auto (Vic) 574 Super Food Ideas 570 Road Ahead (Qld) 564 Reader's Digest Australia 521 Australian Geographic 486 TV Week 485 Qantas The Australian Way 428 Taste.com.au Magazine 428 Home Beautiful 420 Source: Roy Morgan Single Source, April 2014 – March 2015 Mags get a (green) thumbs up Eight out of 12 titles measured in the Home and Garden category posted increases in the 12 months to March 2015—including the country’s most-read paid-for magazine Better Homes & Gardens (up 2.4% to 1,826,000). The biggest growth in the category was for Belle, up 15.9% to 124,000. Home Beautiful grew 1.0% to 420,000, joining the Top 20 most-read magazines—the third title from the Home and Gardening category on the list. And we may be becoming a nation of green thumbs, with both Gardening titles scoring double-digit growth: readership for Gardening Australia grew 14.0% to 414,000 and Your Garden grew 10.4% to 138,000. A passion for fashion Marie Claire remains the most-read fashion title with an average 375,000 readers per issue, with Frankie (326,000) and Vogue (320,000) still battling it out for silver. InStyle was the top-performing Women’s Fashion magazine, growing 5.4% to 177,000 readers per average issue. In the Women’s Youth category, Australians went steady with Girlfriend (almost unchanged with 201,000 readers), and this result put it on par with rival Dolly (200,000) for the first time in four years. Fit and fab Two Women’s Fitness titles scored huge growth, proving that readership isn’t a zero-sum game. Women’s Fitness was the best-performing magazine year-on-year, increasing its readership by a healthy 27.4% to 149,000—vindication for Citrus Media which resurrected the title after its closure by Bauer. Women’s Health and Fitness was also up strongly, growing 19.1% to 181,000 readers. A Taste Sensation The power of print is proven with Taste.com.au magazine continuing to grow from survey to survey, now up to an average readership of 428,000 per issue (14.4% higher than in March 2014). The magazine is now among the nation’s Top 20 most-read (at number 19): having overtaken Delicious (360,000) and Recipes+ (393,000), it now has sights set on 13th most-read magazine, Super Food Ideas (570,000). Silly season support for supermarkets The 12-month results for the free supermarket titles get a boost from their bumper Christmas editions, available over the season and into the new year. At the close of 2013, Coles Magazine scored a spectacular Christmas result which helped it maintain a lead over Woolworth’s Fresh across 2014. But Fresh’s Christmas 2014 edition has just pipped Coles’, and fewer than 70,000 readers now separate the two most-read magazines in the country. Weekly warriors Although its lead has shrunk from over half a million readers in March 2014, Woman’s Day is still ahead of New Idea, with 1,557,000 readers a week to 1,232,000. It’s a similar story between two other weekly competitors, That’s Life (down 9.1% to 761,000) and Take 5 (down 4.0% to 597,000). Australian Magazine Readership, 12 months to March 2015 Magazines Readership Readership % of Population 14+ ('000s) Mar 2014 Mar 2015 Gain/Loss Mar 2014 Mar 2015 % Change 2 Wheels 0.3 0.4 0.1 66 79 19.7 4X4 Australia 0.8 0.6 -0.2 148 115 -22.3 AFL Record (Apr-Sep) 1.1 1.1 0.0 212 205 -3.3 APC 0.8 0.5 -0.3 157 105 -33.1 Australian 4WD Action 1.4 1.6 0.2 269 311 15.6 Australian Auto Action 0.4 0.5 0.1 81 92 13.6 Australian Geographic 2.2 2.5 0.3 424 486 14.6 Australian Golf Digest 0.4 0.4 0.0 69 69 0.0 Australian Gourmet Traveller 1.4 1.3 -0.1 272 254 -6.6 Australian Motorcycle News 0.6 0.6 0.0 113 107 -5.3 Australian Property Investor 0.6 0.5 -0.1 113 106 -6.2 Australian Traveller 0.4 0.3 -0.1 77 59 -23.4 Belle 0.6 0.6 0.0 107 124 15.9 Better Homes and Gardens 9.2 9.4 0.2 1,783 1,826 2.4 Big Issue 1.1 1.1 0.0 218 204 -6.4 Big League (Apr-Sep) 0.4 0.3 -0.1 68 49 -27.9 Bride To Be 0.3 0.3 0.0 57 57 0.0 Cleo 1.0 0.8 -0.2 199 151 -24.1 Coles Magazine 19.5 13.1 -6.4 3,764 2,542 -32.5 Cosmopolitan 2.0 1.6 -0.4 378 300 -20.6 Cosmopolitan Bride - 0.3 - - 49 - Cosmos 0.5 0.5 0.0 92 87 -5.4 Country Style 1.5 1.4 -0.1 281 276 -1.8 Delicious 2.2 1.9 -0.3 422 360 -14.7 Diabetic Living 1.4 1.4 0.0 279 274 -1.8 Dolly 1.3 1.0 -0.3 252 200 -20.6 Donna Hay 1.8 1.8 0.0 341 342 0.3 Elle - 0.7 - - 142 - Empire 1.2 1.0 -0.2 236 199 -15.7 English Woman's Weekly 0.7 0.7 0.0 139 144 3.6 Famous 1.5 1.0 -0.5 287 201 -30.0 Fast Fours & Rotaries 0.4 0.2 -0.2 70 46 -34.3 Feast 1.0 1.1 0.1 196 205 4.6 Fishing World 0.9 0.9 0.0 183 171 -6.6 Fitness First 0.6 0.5 -0.1 120 92 -23.3 Foxtel Magazine 2.5 2.1 -0.4 487 415 -14.8 Frankie 1.8 1.7 -0.1 355 326 -8.2 Fresh 10.9 12.8 1.9 2,104 2,473 17.5 Fresh Water Fishing Aust. 0.5 0.5 0.0 92 95 3.3 Game Informer 1.0 0.9 -0.1 193 179 -7.3 Gardening Australia 1.9 2.1 0.2 363 414 14.0 Girlfriend 1.0 1.0 0.0 200 201 0.5 Golf Australia 0.5 0.3 -0.2 88 63 -28.4 Golf Magazine 0.2 0.3 0.1 46 57 23.9 Good Health 1.6 1.4 -0.2 307 279 -9.1 Gourmet Traveller Wine 0.7 0.5 -0.2 126 89 -29.4 GQ 0.7 0.4 -0.3 131 74 -43.5 Handyman 1.0 1.0 0.0 186 190 2.2 Harper's Bazaar 1.0 0.7 -0.3 192 143 -25.5 Healthy Food Guide 0.9 0.8 -0.1 175 164 -6.3 Home Beautiful 2.2 2.2 0.0 416 420 1.0 Home Design 0.4 0.4 0.0 84 81 -3.6 Horizons (WA) 0.6 0.6 0.0 113 123 8.8 Hot 4s & Performance Cars 0.3 0.2 -0.1 60 44 -26.7 House & Garden 3.2 3.2 0.0 624 625 0.2 Hyper 0.3 0.2 -0.1 55 45 -18.2 Inside Football (Apr-Sep) 0.3 0.3 0.0 61 59 -3.3 Inside Out 0.8 0.7 -0.1 155 130 -16.1 Inside Sport 0.6 0.6 0.0 108 116 7.4 InStyle 0.9 0.9 0.0 168 177 5.4 Jetstar 1.2 1.0 -0.2 232 194 -16.4 Journeys (Tas) 0.4 0.4 0.0 82 78 -4.9 Just Cars 1.1 1.3 0.2 219 249 13.7 Limelight 0.2 0.2 0.0 30 29 -3.3 Live To Ride 0.3 0.4 0.1 57 69 21.1 Marie Claire 2.1 1.9 -0.2 411 375 -8.8 Men's Fitness 1.2 0.8 -0.4 240 163 -32.1 Men's Health 2.4 2.0 -0.4 463 392 -15.3 Men's Style 0.3 0.2 -0.1 49 44 -10.2 Modern Fishing 0.8 0.9 0.1 161 176 9.3 Modern Wedding 0.3 0.2 -0.1 50 45 -10.0 Money Magazine 1.0 0.7 -0.3 184 143 -22.3 The Monthly 0.8 0.8 0.0 146 149 2.1 Mother & Baby 0.5 0.4 -0.1 100 85 -15.0 Motor 0.7 0.6 -0.1 141 118 -16.3 National Geographic 5.3 5.0 -0.3 1,027 972 -5.4 Nature & Health 0.3 0.3 0.0 56 59 5.4 New Idea 6.7 6.4 -0.3 1,300 1,232 -5.2 New Scientist 1.6 1.7 0.1 301 334 11.0 NW 1.1 1.0 -0.1 203 202 -0.5 OK (weekly) 1.7 1.3 -0.4 320 250 -21.9 Open Road (NSW) 5.3 4.9 -0.4 1,023 941 -8.0 Overlander 4WD 0.4 0.5 0.1 78 89 14.1 PC & Tech Authority 0.6 0.7 0.1 117 126 7.7 PC PowerPlay 0.5 0.5 0.0 93 88 -5.4 People 0.5 0.4 -0.1 102 85 -16.7 Picture 0.4 0.3 -0.1 72 49 -31.9 PlayStation 0.9 0.8 -0.1 175 158 -9.7 Practical Parenting 0.5 0.4 -0.1 96 76 -20.8 Prevention (bi-monthly from Nov14) 0.8 0.6 -0.2 145 112 -22.8 Qantas The Australian Way 2.7 2.2 -0.5 513 428 -16.6 Reader's Digest Australia 3.0 2.7 -0.3 584 521 -10.8 Real Living 0.8 0.7 -0.1 151 126 -16.6 Recipes+ 2.3 2.0 -0.3 450 393 -12.7 RM Williams Outback 1.2 1.2 0.0 226 234 3.5 Road Ahead (Qld) 3.3 2.9 -0.4 643 564 -12.3 Rolling Stone 1.3 1.3 0.0 244 248 1.6 Royal Auto (Vic) 2.9 3.0 0.1 552 574 4.0 Rugby League Week (Apr-Sep) 0.9 1.0 0.1 165 188 13.9 SA Motor (SA) 1.5 1.4 -0.1 290 276 -4.8 Selector 0.5 0.4 -0.1 102 68 -33.3 Shop Til You Drop (quarterly from Nov14) 0.6 0.5 -0.1 119 92 -22.7 Smart Investor 0.6 0.4 -0.2 110 78 -29.1 Soap World 0.3 0.3 0.0 63 60 -4.8 Street Machine 1.3 1.2 -0.1 256 240 -6.3 Super Food Ideas 3.3 2.9 -0.4 632 570 -9.8 Take 5 3.2 3.1 -0.1 622 597 -4.0 Taste.com.au Magazine 1.9 2.2 0.3 374 428 14.4 TechLife 0.4 0.3 -0.1 81 54 -33.3 That's Life 4.3 3.9 -0.4 837 761 -9.1 Time 1.7 1.5 -0.2 319 294 -7.8 Top Gear 2.1 1.8 -0.3 405 339 -16.3 TV Soap 1.3 1.0 -0.3 244 184 -24.6 TV Week 3.0 2.5 -0.5 577 485 -15.9 TV Week Soap Extra (from Sep14) - 0.6 - - 123 - Unique Cars 1.1 1.0 -0.1 217 191 -12.0 Virgin Australia Voyeur 1.3 1.3 0.0 252 246 -2.4 Vogue Australia 1.8 1.7 -0.1 346 320 -7.5 Vogue Living 0.7 0.7 0.0 133 137 3.0 Weight Watchers Magazine 0.7 0.5 -0.2 130 98 -24.6 WellBeing 0.6 0.5 -0.1 123 103 -16.3 Western Australian Business News (WA) 0.2 0.2 0.0 30 35 16.7 Wheels 1.2 1.3 0.1 234 251 7.3 Who 2.3 2.2 -0.1 447 416 -6.9 Wine Companion - 0.3 - - 62 - Woman's Day 9.4 8.0 -1.4 1,812 1,557 -14.1 Women's Fitness 0.6 0.8 0.2 117 149 27.4 Women's Health 2.0 1.7 -0.3 388 327 -15.7 Women's Health & Fitness 0.8 0.9 0.1 152 181 19.1 Women's Weekly 10.1 9.0 -1.1 1,942 1,739 -10.5 Xbox 1.0 0.8 -0.2 188 160 -14.9 Your Garden 0.6 0.7 0.1 125 138 10.4 Yours - 0.6 - - 119 - Zoo Weekly 1.2 0.8 -0.4 225 153 -32.0 Magazine Cross-Platform Audience, 12m to March 2015 Cross-Platform Audience is the number of Australians who have read or accessed individual magazine content via print, web or app. Audience growth was widespread across digital, with 16 of 21 magazines now reaching more people via web or app compared with 12 months ago. For Cosmopolitan, Gourmet Traveller, Marie Claire and Time, the increase in digital more than offset declines in print to deliver higher overall cross-platform reach. Better Homes & Gardens was the only title to grow across both print (up 2.4%) and digital (up 8.6%), scoring a 2.8% increase overall to surpass the 2 million mark in total audience. Women’s Weekly, however, was one of only three publications (along with Girlfriend and Cleo) to lose both print and digital audiences—but it’s still has the edge on BH&G with a total audience of just under 2.1 million during an average issue period. Cross-Platform Audiences for Magazines Print Digital (web or app) Total Cross-Platform Audience (print, web or app) Publication Mar 2014 (000s) Mar 2015 (000s) Mar 2014 (000s) Mar 2015 (000s) Mar 2014 (000s) Mar 2015 (000s) % change in Total Cross-Platform Audience Better Homes & Gardens 1783 1826 269 292 1971 2026 2.8% Cleo 199 151 137 94 319 245 -23.2% Cosmopolitan 378 300 144 246 506 526 4.0% Dolly 252 200 82 120 320 299 -6.6% Famous* 287 201 57 70 339 266 -21.5% Girlfriend 200 201 62 46 245 237 -3.3% Gourmet Traveller 272 254 128 173 378 418 10.6% Harper's Bazaar 192 143 61 97 250 235 -6.0% Marie Claire 411 375 106 167 505 536 6.1% Men's Health 463 392 183 192 607 561 -7.6% New Idea* 1300 1232 69 125 1363 1332 -2.3% Open Road 1023 941 66 71 1055 982 -6.9% Prevention 145 112 33 48 175 156 -10.9% Reader's Digest 584 521 346 398 896 888 -0.9% Time Magazine* 319 294 140 239 445 530 19.1% The Monthly 146 149 132 124 263 252 -4.2% Vogue 346 320 387 410 719 698 -2.9% Who * 447 416 109 109 553 508 -8.1% Woman's Day* 1812 1557 180 215 1958 1720 -12.2% Women's Health 388 327 88 93 464 411 -11.4% Women's Weekly 1942 1739 560 417 2414 2092 -13.3% Cross-Platform Audience is the number of Australians who have read or accessed individual magazine content via print, web or app. Print is average issue readership; digital is website visitation and app usage in an average 4 weeks, except for weekly titles which are in an average 7 days (denoted by *) Click here to see all the results for Magazine Print Readership or Total Magazine Cross-Platform Audiences for the 12 months to March 2015 Tim Martin, General Manager - Media, Roy Morgan Research, says: “The latest Roy Morgan readership results highlight magazines kicking goals in a tough environment. It’s impressive to see a recently launched print title such as Taste.com.au figure in the Top 20 magazines read in the country—especially given its digital roots. It will also be interesting to see the effect of new Princess Charlotte Elizabeth Diana Windsor on the readership results of Mass Women’s magazines over the coming quarter. “Major magazine publishers are investing heavily in their digital assets and content and we can see that starting to shine through in our cross-platform audience numbers. “Roy Morgan will be soon releasing new digital measurement products to market, which will give publishers enhanced measurement and profiling of their audiences. “Roy Morgan Single Source is the preferred multi-media audience measurement currency used by the majority of Australian media strategy, planning and buying agencies and telecommunications, financial services and automotive brands.”



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