It’s no secret that branding on the Air Jordan 1 has evolved over time. No longer will you find the original “Wings” logo on the ankle collar, as now Jordan Brand has decided to swap it out for a simple “Air Jordan” branding hit. This change has been around for a few seasons, and now JB is poised to present another branding update for the iconic silhouette.

As seen here on this Chicago-inspired colorway, the AJ 1 now features a new “Nike Air” logo on the heel. The red, white and black pair then welcomes tumbled leather at the ankle collar and via the red panels throughout, as Swoosh tagging is present alongside, in addition to the Jumpman logo on the tongue.

Equipped with the newly-implemented “Nike Air” tagging on the heel, what are your thoughts on this new Air Jordan 1 and the branding update in general?

Also, who’s looking forward to the Air Jordan 1 Retro High OG Banned releasing this weekend?

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Words by Jonathan Sawyer Staff Writer Not NYC, not LA.