With an ultimate budget of $6 million (Warner Bros. paid for reshoots, as well as for the fulfillment costs for the Kickstarter backers), the nominal break-even point for the movie would usually be $12 million. (Movie theaters retain roughly half of box office revenue.) But the film is also currently available on VOD, and the viewership figures for that burgeoning market remain tightly held by studios and individual VOD outlets.

While a rep for Warner Bros. did indeed decline to respond to a request for the Veronica Mars VOD viewership numbers, the film does appear to be making money on demand: As of Sunday, Veronica Mars was ranked third on the iTunes charts, behind box office behemoths The Hunger Games: Catching Fire and Frozen (also starring Bell), and ahead of recent Oscar winners 12 Years a Slave and Dallas Buyers Club. The first season of the UPN television series Veronica Mars, meanwhile, is currently number one on the iTunes TV season chart, indicating that both old fans and perhaps some new ones are binging on the series — and sending more pure profit Warner Bros.' way.

As for movie theater audiences, according to Box Office Mojo, roughly 242,000 tickets were sold for the film since Friday. It's a decent start, considering that is more than double the number of Kickstarter backers who helped make the movie possible, most of whom received a digital download of the film as part of their contribution to the campaign. Enough of those backers experienced difficulty with their download, however, that the film's customer service reps have had to pay backers back for purchasing the film outright via VOD.