The pitch and preparation

After being given our film date, we started preparing for the show. First step was to write our three minute pitch and practice it over and over again with our Shark Tank team. The pitch is your opportunity to introduce yourself/business to the Sharks and propose an investment offer. We assumed that the same Sharks from Season 4 would be there.

We tailored our pitch to the sharks we were most interested in: Mark Cuban (with his internet experience and ability to expand the online brand presence), Daymond John (with his retail and branding experience), and Robert Herjavec (because of his internet experience and presence in Canada, another big market for us).

In addition to the core pitch, we had a lot of other tasks to complete quickly. We printed lookbooks, rushed our newest design samples form the factory, and even designed our own set (complete with a 7ft Christmas tree and fake snow).