The chaotic and disjointed style of Kevin Rudd and his close circle during the 2013 election led to ''one of the most disappointing'' campaigns in Labor's long history, an internal review has found.

The 25-page post mortem has identified ''serious difficulties'' in lines of communication between Mr Rudd's travelling party, headed by political adviser and confidant Bruce Hawker, and campaign headquarters in Melbourne, led by campaign director and ALP national secretary George Wright.

Chaotic style: Former prime minister Kevin Rudd with adviser Bruce Hawker on the campaign trail during the 2013 federal election. Credit:Andrew Meares

The review, conducted by Victorian MP Jane Garrett and former ALP Queensland boss Milton Dick, has urged that in future campaigns the campaign director be given the final say on all messaging and strategy.

They found the Rudd travelling party had a narrow focus on ''low-level campaign decisions at the expense of more significant decisions, which were subsequently left too long to be

resolved''.