CHALLENGE

In the fall of 2013 I took a Packaging 3 class with instructor, Gerardo Herrera, at Art Center College of Design. The emphasis of the class was on interactive packaging. We were given the challenge to pick any product and brand and then think of creative ways to incorporate interactive technologies. This is a hypothetical student project that I created in this class.

I immediately chose to do a project that combined beer and the NFL. These two have such a strong relationship and I saw a lot of possibility in how the bottles could interact with a football game.

CONCEPT STATEMENT

What if your beer could interact with an NFL football game? Making for an experience that makes drinking more fun; as well as connecting you more to the game and the people you are watching it with. Bud Light Platinum Game Play is a brand of beer that not only celebrates the NFL but helps you get more into the game. The graphics and colors of each specific line of cans are centered around the team, drawing in the huge market of NFL fans.