The question is whether we can apply a similar model when it comes to culture. Can one cultural system exploit another until it causes terrible cultural deprivation and “famine” in the latter?

The Cultural World-System

Obviously, cultural modelling cannot be data-based or empirical to the extent that we use mathematical formulae to verify it. But some of the most exciting recent work in economics, including the “nudge” Nobel won by Richard Thaler, is really about narratives broadly defined. Isn’t it? Thaler’s brand of behavioural economics emphasises “making it easy” — persuasion rather than regulation. As Thaler himself puts it, “if you want to get somebody to do something, make it easy. If you want to get people to eat healthier foods, then put healthier foods in the cafeteria, and make them easier to find, and make them taste better.” Cultural capital, in that sense, works pretty much like real wealth. It can be earned, accumulated, invested, hoarded, distributed, squandered, shared, and passed on from one generation to another.

When we apply the world-systems model to culture, what we notice, first of all, are asymmetrical power relations between core and peripheral areas. Further, peripheral states practise a sort of dependent culturalism, deriving their main ideas and cues from the core. Many of these areas also have pre-capitalist modes of cultural exchange as opposed to totally capitalist cultural production of the core states.

The result is that the peripheral areas suffer from blocked or inadequate cultural capitalisation, while the core states are autoarchic and dynamic. In fact, they are neo-imperialist, culturally, invading and impacting faraway lands because their culture industries are so well-developed and funded. Again, as in the economic world-system, the cultural world-system, too, has in-between states, which may be said to be semi-peripheral. Homi Jehangir Bhabha called such interstitial areas “third space”.

Further, the cultural underdevelopment in the peripheries and cultural overdevelopment in the core areas, are structurally linked. These linkages are evident in finished cultural products emanating from the core and swamping the peripheries though their “raw” materials are sourced from the peripheries.

The terms of trade are, in other words, stacked against the periphery. Needless to say, in our context, the core consists of the imperial and neo-imperial powers which are the periphery and semi-periphery of the once-colonised states. When it comes to Anglophone cultural production, by and large, the invaded colonies in Africa and Asia are at the periphery, while the semi-periphery consists of the settler colonies such as Canada and Australia. The cultural core remains very much centred in the United States and United Kingdom, as far as the English-speaking world is concerned.

At this stage, some important clarifications and caveats are of course in order. First, that development and underdevelopment, in the cultural sense, are not to be taken merely at face value. The underdeveloped countries may actually have a higher level of culture than the developed countries. Indeed, this was one of M K Gandhi’s theses on modernity in Hind Swaraj (1909). Gandhi argued that Western civilisation, by succumbing to modernity, had actually regressed, at least morally and spiritually, while colonised Indians could still be proud of their traditional civilisation.

This reversal in which the poor, somehow, were culturally superior to the rich, was an important strategy in the process of decolonisation, which Gandhi led. But the poor are still underdeveloped when it comes to the extent to which they have managed to capitalise their culture. Measured in terms of the market, they are culturally underdeveloped. Moreover, today, poverty or any form of deprivation, let alone underdevelopment, is no longer considered a credible marker of progress, prosperity, or superiority.

Cultural Self-Assertion

To return to the Padmavati controversy, we can easily see how a complex network of nudges reproduces certain images of India. A colonised, “pagan” culture, it is obvious that India is usually portrayed in negative terms. Sometimes it is exoticised as in the classic Blake Edwards’ Peter Sellers starrer, The Party (1968) or it is demonised as in Indiana Jones and the Temple of Doom (1984). Indians, especially Hindus, are shown as stupid, superstitious, irrational, mystical, half-naked, and uncivilised.

These neo-colonial tropes and stereotypes, prevalent earlier in literature migrate to celluloid and digital landscapes quite easily. Scores of Hollywood films set in India, including Richard Attenborough’s Gandhi (1982) or David Lean’s Passage to India (1984) try to show that British rule wasn’t such a bad thing after all. Even Slumdog Millionaire (2009), in depicting the dark side of independent India, ends up making the West feel much better about itself, especially during its economic meltdown. No surprise that the last three films were among the highest Oscars-getters in recent memory.

Closer home, Bollywood, too, works to sanitise the worst aspects of Muslim rule in India. It does so either through romantic portrayals of historical legends such as Anarkali (1953) or Mughal-e-Azam (1960), a recent example in the same genre being Jodha-Akbar (2008). Another common ruse is the ‘Muslim social’, which itself undergoes several alterations and transformations, especially with revisionist texts such as Chaudavi ka Chand (1960) or Pakeezah (1972). But, in all, such movies create a nostalgia for a mannered, lost, all-Muslim world, marked by tragedy. Usually, one of the main characters, often a woman, dies.

Plunder, rape, conversion, jauhar, temple-breaking and such rather horrifying and unpalatable aspects of the Muslim invasion and conquest of India, are usually avoided. To that extent, Bhansali’s Padmavati might have been a departure in showing a more accurate picture of Alauddin Khilji’s 25-year reign (1296-1316). We know that for the native Hindu populace, it was marked by unprecedented religio-cultural destruction and spoilage. Instead, it would appear that Bhansali, in going with the romantic legend of Khilji’s infatuation with Padmini, appears to be offering an erotic anodyne to the continuing pain of the bloody humiliation and defeat of the Hindus.

The cultural world-system is still dominant, if we go by the vociferous support to Bhansali not only in India but all over the world. Again, the debate is being framed as a fight between artistic freedom and Hindu fanaticism. But what is different this time is that the response, too, is multi-pronged and vigorous, ranging from unacceptable violence and threats to much more sophisticated arguments and rebuttals.

Can we re-rate our cultural production in a manner similar to Moody’s re-rating of our economy? Can we alter our position in the cultural world-system from a peripheral and dependent player to a creator of original and powerful new narratives? The answers to such questions demand a deeper study and understanding of the cultural world-system, our role in it, and how we may sue for better cultural terms of exchange.

(To be continued)