We have some news that’s hot off the press! We’re currently opening up our Asia-based headquarters and it’s going to be in Hong Kong, one of China’s most popular innovation and start-up hubs.

In the words of our co-founder Matej Michalko, “ALAX is doubling down on its commitment to connect the world’s top mobile game developers with consumers around the world. And key to achieving this is by expanding our presence and network in some of the world’s largest mobile gaming markets which are in Asia.”

It was not by chance that Hong Kong was chosen to be our Asian HQ, As China alone is responsible for one-quarter of all global game revenues, spending USD 27.5 billion this year alone. That’s not all, the APAC (Asia-Pacific) territories are estimated to generate USD 51.2 billion this year, which is 47% of total global game revenues, with most of the growth projected to come from mobile gaming. The Asia-Pacific region is very serious about its mobile gaming, to the extent that over 60% of mobile game spending occurred there. These figures prove that ALAX is taking a step in the right direction.

But why Hong Kong? Well, apart from numbers, it was selected as our Asian HQ also due to its lucrative economic and geographical position. It is a key Asia business hub offering accessibility to consumers, human talent, investors and partners. Moreover, its connectivity to major business cities including Shenzhen, Dongguan, and Guangzhou, in addition to the ease of doing business here made our decision a no-brainer.

You really can’t doubt our commitment to expanding to Asia. We’ve been taking steps to make this happen since the inception of our project, as one of our co-founders Kalvin Feng is based out of China with his Dragonfly company. Recently we also welcomed a new addition to our team, in the form of a new strategic advisor, Richard Wang. We focused on Richard’s background in a recent blog that you can check out.

Last but not least, we reaffirmed our dedication by signing an LOI with Gionee one of China’s and India’s largest smartphone manufacturers, which shipped over 40 million smartphones worldwide in 2016, with a presence in over 50 global markets. As part of the partnership, ALAX’s platform comes preinstalled on Gionee’s new smartphones, with older models moving to the ALAX platform in line with regular updates.

Speaking of LOIs we also have one signed with UTOO which will resell our ALA top-up cards through its network of 6000+ stores in Malaysia and 100000+ stores in Indonesia. We also have other LOIs in the pipeline so stay tuned!

We are just one week away from our TGE! To kick it off we already started publishing guides that will walk you through the event itself. We have something special prepared for our DCT holders tomorrow so don’t miss out!

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