Argentinian beer company Andes concluded it’s much easier to tell someone something difficult when there’s a little social lubricant involved.

The company — in partnership with ad-agency Del Campo Saatchi & Saatchi — developed an entire system around a central message: “say it easier with an Andes.”

Users scan a QR code on the bottle, download the Andes app, and record a message.

The message is linked to the QR code on the bottle, so you can share the awkward, potentially inflammatory message with the recipient.

And here’s arguably the best part: the message erases itself after it’s played, so there’s no blackmail potential.

Basically it’s like Snapchat, but with beer. It's probably good that the message self destructs.