via EcoWatch

Chinese officials recently announced dietary guidelines aimed at cutting its citizens’ meat consumption by 50 percent. The guidelines have found support among the climate community and international celebrities including former California Gov. Arnold Schwarzenegger and director James Cameron.

A series of billboards and advertisements featuring the celebrities will run in China to encourage its citizens to eat less meat.

China is world’s largest meat consumer, but new guidelines aim 2 reduce consumption by 50%: https://t.co/QElJWNtuqbhttps://t.co/ys6Ub8scV8 — WildAid (@WildAid) June 20, 2016

If the guidelines are followed, carbon dioxide emissions from animal agriculture could be reduced by 1bn tons by 2030.

“China’s move to cut meat consumption in half would not only have a huge impact on public health, it is also a massive leadership step towards drastically reducing carbon emissions and reaching the goals set out in the Paris agreement,” James Cameron told the Telegraph.

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For a deeper dive: Guardian, Telegraph

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