This isn't a response to the #deleteUber social media campaign, the company stressed, telling The Verge that the feature has been in the the works for "more than a year."

Beyond that, the update will give you a little more control over how your location is used within the app. A new feature will let you drop a pin to show your friends where you are and it sounds like you'll be able to disable GPS services entirely for more privacy.

You'll have to enter an address for pickups by hand, versus the app automatically pinpointing where you are, however. You know, in case you think that sharing an intersection versus your home's or destination's address is a bit too open to Big Brother. Is it enough to get you to come back to the ride-hailing service? Let us know in the comments.