We women have come a long way since we stopped blaming our desires on Eve biting the apple in the Garden of Eden. Sexual liberation has meant we can buy condoms, the Pill, men even realised that female orgasm isn’t a mental illness (yes, really).

We can buy sex toys on the high street thanks to Ann Summers and Selfridges, more clandestine pleasures can be delivered to your door from discreet online outlets. When The Sun said Britain should stop being so prudish, and published empowered page 3 girls it marked the end of sex being seen as taboo. To put it bluntly, sex sells.

Sex sells is all too often seen as being a one-way street. People exploited. But that isn’t the case. Women have come to realise and get what they want thanks to the makers and doers in our free market economy.

The industrial revolution gave us condoms. Rubber makers, importers, vulcanizers all working for profit meant women could have sex for fun, just like men. Far comfier than coral—used by women as contraceptive in Ancient Greece.