The founder and publisher of Hustler, Larry Flynt, is offering a $10 million reward to anyone who can come forward with dirt that could lead to the impeachment of President Donald Trump. Fox Business anchor Liz Claman tweeted a photo of the full-page ad that is set to run in Sunday’s Washington Post, which was subsequently retweeted by Flynt.

“Impeachment would be a messy, contentious affair, but the alternative—three more years of destabilizing dysfunction—is worse,” notes the ad. “Both good Democrats and good Republicans who put country over party did it before with Watergate. To succeed, impeachment requires unimpeachable evidence. That’s why I am making this offer.”

The ad recognizes that some may see the move as “a sour grapes plot by Democrats to overturn a legitimate election” but that is missing the big picture. “There is a strong case to be made that the last election was illegitimate in many ways—and that after nine tumultuous months in office, Trump has proven he’s dangerously unfit to exercise the extreme power accrued by our new ‘unitary executive.’”

The ad then goes on to list a number of reasons why Trump should not hold the highest office in the land, including “inciting violent civil strife with racial dog whistling” and “telling hundreds of bald-faced lies.” But the “most worrisome” of all is that “long before the climate-change apocalypse strikes, Trump might trigger a nuclear world war.”

Neuter The Narcissist ~ HUSTLER November 2017 pic.twitter.com/TQLKju5elE — Larry Flynt (@ImLarryFlynt) September 5, 2017

What is Flynt hoping to find? “Buried in Trump’s top-secret tax returns or in other records from his far-flung financial investments there may be a smoking gun,” reads the ad. “Did he make some financial quid pro quo with the Russians? Has the business of the United States been compromised to protect the business of the Trump empire? We need to flush everything out into the open.”

This is not the first time Flynt has offered cash in exchange for information on politicians. It isn’t even the first time he has offered money in exchange for dirt on Trump. During the campaign, Flynt offered $1 million for video or audio that showed the then-Republican candidate “engaging in illegal activity or acting in a sexually demeaning or derogatory manner.” Plus, during the impeachment of Bill Clinton, the porn mogul also offered cash in exchange for compromising information on Republicans.