Apple's recent hires in wearable tech have largely taken place outside the watch industry, which is slightly odd for a company rumored to be making a watch of its own. However, it just addressed that discrepancy in style -- LVMH's watch division has confirmed that Apple has snagged Patrick Pruniaux, TAG Heuer's sales and retail VP, as part of a broader campaign to poach talent from watchmakers. We've reached out to Apple to learn more about its plans, but LVMH group head Jean-Claude Biver tells CNBC that Pruniaux will be working on the "iWatch." Clearly, the team in Cupertino wants someone who can market wristwear to a large audience.