For over 6 years, an entrepreneur in Hyderabad, India, has been working on an innovative idea. He relentlessly pursued it, mortgaged his apartment, funded his workshop with a loan and was struggling to make a successful business.

Then one day, we decided to cover this entrepreneur’s story as a short video. And to use a cliched phrase — the video went viral. Watch it here:

Within 24 hours of going live, the video had clocked half a million views and till date the above instance has got 5 million views. But then, apart from this, numerous other media companies carried the story — UK’s Telegraph, Forbes, NowThis, Huffington Post to name just a few. Adding up the publicly available numbers for all the above channels, it turns out that 100 million+ people watched or read about Narayana Seetapathy and his innovative company, Bakeys!

The Impact?

100 million people across at least 20 countries have now heard about it. That’s a huge number — it’s like 1 in every 3 Americans or 10% of India’s population!

Pre-orders of spoons worth INR 6 crores (USD 1 million) within a few days of the video going live

The Kickstarter campaign is about to close at INR 1.2 crores (USD 200,000)

A fundraiser on Ketto is at INR 25 Lakhs (USD 40,000)

Huge interests from people from countries in Europe, Africa, USA for distributing the product in their communities

One Australian came all the way to India to see if he could work with Bakey’s!

Investors poured in their interest in funding the business

Orders & enquires from global chains like KFC & Pizza Hut and from leading hotels including the Taj, Oberoi & Sheraton

Orders from airline catering companies (Yep, bite on your silverware while flying high!)

And above all, an entrepreneur’s time of 6 years in building a good product was made worthwhile within a few hours.

By reporting positive news from across the country, we at The Better India are continuing to change lives — one story at a time.

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