The Pelicans, pushed by a new brand and roster, are on pace to sell the highest season-ticket total in franchise history, according to Nola.com. Per team officials, the franchise has already sold more than 11,000 season ticket packages, only 800 short of the record achieved in 2008-09.

The team reduced ticket prices in 81 percent of the arena, attracting an influx of fans. In addition, the Pelicans’ arena is undergoing a $50 million renovation to improve the fan experience and expand capacity from 16,769 seats to 17,002.