Video game publisher Electronic Arts has announced plans to acquire Bejeweled developer PopCap Games for $750 million.

According to terms of the deal disclosed by EA in their statement, the publisher will pay $650 million in cash and an additional $100 million in shares of EA stock.

"EA and PopCap are a compelling combination," said EA CEO John Riccitiello in a statement. "PopCap's great studio talent and powerful IP add to EA's momentum and accelerate our drive towards a $1 billion digital business."

Along with Bejeweled, PopCap also makes puzzle games Zuma and Peggle as well as the popular tower defense game Plants vs. Zombies.

"We picked EA because they have recast their culture around making great digital games," said PopCap CEO David Roberts in a statement. "By working with EA, we'll scale our games and services to deliver more social, mobile, casual fun to an even bigger, global audience."

The acquisition is the latest in EA's attempt to push into the mobile and casual gaming space.

In 2009, EA bought social-network game developer PlayFish, followed by the acquisition of mobile game designers Chillingo last October. And just two months ago, EA revealed it scooped up Flight Control developers Firemint.

"EA's long-term goal is clear, to become the number one publisher of video games, and that is irrespective of the sector, digital or physical," says Jesse Divnich, analyst at Electronic Entertainment Design and Research. "EA is simply adjusting its offering to consumers to match the current rise in demand in the digital sector, including both mobile and social."