Ringing Bells will launch India’s most affordable smartphone called Freedom 251 for a price of Rs 251 today. Ringing Bells will launch India’s most affordable smartphone called Freedom 251 for a price of Rs 251 today.

Ringing Bells launched India’s most affordable smartphone called Freedom 251 for a price of Rs 251 on Wednesday.

The smartphone with a 4-inch WVGA resolution display, features a 1.3 Ghz quad-core processor, 1GB RAM, 8GB total storage space and a 3.2 megapixel camera on the back. It will have 0.3 megapixel camera on the front and has a 1450 mAh battery. This is dual-SIM 3G capable phone.

Video | Freedom 251: All You Need to Know

Bookings for the Freedom 251 started on Thursday February 18 at 6 am and will last till February 21 8.00 pm. However, people who logged on to freedom251.com complained that not all transactions where going through. In fact, the site itself crashed for sometime in the morning.

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The launch is in line with Prime Minister Narendra Modi’s vision for “empowering India to the last person, transforming India’s growth story”, the Noida-based company said. “The phone will be popularly priced at under Rs 500…this event and launch stands as a true testimony of success of the latest initiatives taken by the Government of India,” according to a media invite sent by the firm.

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Last year, DataWind had announced that it is teaming up with Anil Ambani-owned Reliance Communications (RCOM) to launch the world’s most affordable smartphone, priced at Rs 999. The phone is yet to hit the market.

Established last year, Ringing Bells will start with the assembly of handsets in Phase-I and aims at full indigenous development of the feature-rich smartphones, it said. It did not disclose any other details about manufacturing, products and pricing.

A new entrant in the Indian mobile phone market, Ringing Bells had launched one of India’s cheapest 4G smartphone at Rs 2,999, recently. It has launched two other feature phones in the market.

India, one of the fastest growing smartphone markets globally, is poised to overtake the US as the second-largest market in next few years. In the last few months, global smartphone makers, including the likes of Xiaomi, Motorola and Gionee have commenced assembling their handsets in India, where the government is pushing local manufacturing through its Make in India initiative.

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