“I love the name,” he said. “To me the name has pretty deep meaning for Chicagoans that cuts to the core of the identity of this city. The fire is what created this city … after a very tragic event, the city burns down and people chose to rebuild in the face of that adversity. Not only rebuild what they had but rebuild something bigger and better. The Burnham Plan, keeping the lakefront open, to me it’s that spirit of pushing through adversity to build a world-class city, to build something great out of adversity is what the name means.”