Kroger's Dallas division said Monday it's working with Instacart to handle its online grocery home deliveries. Kroger has offered online shopping and curbside pickup, which it calls ClickList, since 2016.

Instacart personal shoppers had been using Kroger stores, but Kroger customers will now be able to shop directly on kroger.com and select the delivery option, said Heath Hill, e-commerce manager for Kroger Dallas division. Prices will be the same as in stores and Kroger Plus customers can get their loyalty program discounts and fuel points.

"Having grown our digital sales in 2017 by 90 percent we continue to accelerate our digital roadmap in 2018 to make shopping with Kroger simpler and more personalized," said Dana Zurcher, Kroger Dallas division president.

Area shoppers have embraced online grocery shopping in the past couple of years.

Last week, Albertsons and Tom Thumb said that Instacart would handle their deliveries in order to speed up the service to two-hour deliveries. Instacart works with other grocers in the market. Amazon Prime Now started filling orders from Whole Foods Market stores last month.

Kroger spokeswoman April Martin Nickels said it's not a competitive reaction to what others in the market are doing, but something that customers have been demanding.

Instacart will make deliveries from 95 stores across Dallas-Fort Worth. Kroger has 59 stores with curbside service and is planning to add 25 more locations this year. The Instacart service is coming to parts of Louisiana where Kroger has stores.

Kroger and Walmart have also been offering deliveries in D-FW through Uber. Kroger has phased out the Uber service now that Instacart is in place, Hill said.

"Kroger's new Instacart partnership provides us with the opportunity to offer our customers delivery, and when you combine this service with our successful curbside program, it will help us accelerate our e-commerce reach significantly," Zurcher said.

Customers leave comments about the curbside service and they aren't just busy moms, Hill said. The most common reaction, he said is, "You just saved me 90 minutes of walking around the store."

Twitter: @MariaHalkias