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Hayu first launched in the U.K., Ireland and Australia in spring 2016 before expanding to Norway, Sweden, Finland and Denmark in late 2017. It offers more than 150 shows including Keeping up with the Kardashians,The Real Housewives and Million Dollar Listing. It said most of the content debuts online the same day it’s released in the U.S. Users can download content to watch offline.

NBCUniversal would not reveal the exact launch date or pricing for the service, although noted it costs $5.99 in Australia. It listed telecommunications companies including the Sky, Eir and Telstra as partners in the U.K., Ireland and Australia, but did not indicate whether it has any similar partnerships in Canada.

With the announcement, NBCUniversal becomes the second major U.S. network to announce digital streaming services north of the border in the past week. Last week, CBS All Access started offering its online subscription service to Canadians for $5.99 per month, marking its first international expansion.

Online streaming services have proliferated as more consumers ditch their TV packages and use the internet to access content. Television subscriptions are still popular, but they’re stagnating, especially among younger audiences. As such, companies are trying to mirror the success of Netflix by launching their own digital subscription services.

But it’s expected to become all about who has the best content. Netflix, which has an estimated 6 million subscribers in Canada, plans to spend up to US $8 billion on content this year alone thanks to massive revenue growth from subscribers around the world.