Akio Toyoda, president and CEO of the car company that bears his family’s name, wants Toyota to design and build cars, trucks, and SUVs that reflect greater energy and passion. By layering these qualities over the automaker’s existing reputation for delivering quality, dependability, and reliability (QDR), Toyoda believes that Toyotas will “connect more deeply” with the people who buy them, resulting in “a more satisfying ownership experience.” In order to cultivate this way of thinking in his troops, Toyoda has streamlined design approval processes that formerly involved lots of people with differing ideas of what was right and what was wrong.

Obviously, given the stunning Toyota FT-1 Concept that debuted at the 2014 North American International Auto Show in Detroit, this change is bearing fruit. This thing looks as good as any modern Ferrari.