Rainbow Loom, Lego, and Wii U are the winners of the Black Friday and Cyber Monday 2013 “Deals Awards” for kid’s toys and gifts. Announced today by the Cyber Week Awards, the first, second, and third place winners were selected based on the pricing and available deals on this holiday shopping season’s most popular kid’s toys and gifts. Several other toys, such as Skylanders Swap Force and Barbie, are also included on a secondary list of products that received an “honorable mention.”

The Wii U, when compared to the PS4 (“Playstation 4”) and the Xbox One, may not seem to be the most popular toy this holiday season. However, the Wii U is a clear winner for younger kids interested in video games. It offers more interaction for children and has many more games tailored to a younger audience. For example, the toy-based video games appearing on the honourable mentions list, Disney Infinity and Skylanders Swap Force, are very popular among youngsters at the moment. Additionally, the Wii U is less expensive than the PS4 and the Xbox One. For these reasons, the Wii U earned the third place award.