If you've been following Saudi Arabia - even just lightly - you probably noticed just how hyped up the kingdom is in growing its entertainment sector.

Well, the hype is now coming in the form of a nightclub, which in a conservative setting is translated into a "high-end café and/or lounge".

WHITE, a Dubai-based nightclub, is set to open in the Saudi city of Jeddah sometime this week, Serge Trad, Regional Communications Manager at Addmind Hospitality Group, the company that owns the brand, told StepFeed. The lounge will open seasonally as part of the Jeddah Season festival.

Addmind Hospitality Group also owns the lounge Iris, a popular rooftop among both Dubai and Beirut residents. The rooftop venue is also set to open in Jeddah soon, Tony Habre, Addmind's CEO told Arabian Business in April.