I take pride in the fact that as individuals on Social Media, we got one of Lebanon’s most watched TV stations to worry so much about its reputation that it tried to discredit us at least three times since Monday.

The first round was during Monday’s episode of Menna w Jerr, when Dolly Ghanem said:

“Social media is what makes a big deal out of nothing. I’m from the war generation and covered worse things than this. but we’ve never been under this much scrutiny. Those criticizing the media as chasing scoops and ratings, yes that guy, isn’t he waiting and seeing how many have shared his words? Isn’t he also running behind scoops and shares?”

I guess Mrs. Ghanem’s annoyance that her lot is being scrutinized by social media is enough proof for us that we’re on the right track. If this scrutiny is going to force them to do their job better, puts them in their place, forces them to try to attack our reputation to preserve theirs, and fail in doing so, then we’re triumphant.

Watch the video here:

The second round of replies came yesterday when they said they chose their right to remain silent against such attacks, but still posted an entire article about the matter (link).

In that article, they compared the campaign they’ve been victims of as nothing more than an orchestrated effort by those who hate their freedom. They also reminded us of the fact that, once upon a time, they were closed down by Syrian-Lebanese authorities because they were very free. Yes, because that has anything to do with the criticism hurled at them, and all other TV stations today, from almost everyone.

You’d think they have the decency, as a supposedly respected institution, to take a moment of self-reflection and see what went wrong, but no that’s not even close to being the case. Instead of listening to the massive outrage at the way they’re handling things, they keep digging a hole for themselves.

And they’re not even done digging that hole yet.

A few minutes ago, MTV posted their second article since deciding to remain silent about the criticism they’ve received. In that article, accompanied by a picture of someone in Elias’ family member weeping, they decry that:

“Those messing around on social media have relaxed by now and stopped preaching…. If it weren’t for us, the media they’re criticizing, Lebanese people wouldn’t have felt this compassion to the victims of Istanbul’s attacks.”

Yes, they had the audacity to say they’re the reason we felt sorry and horrified that other Lebanese had been brutally killed, in cold blood, at the hand of a terrorist, away from home, on a night that should have been one of the best nights of their lives.

There’s despicable, and then there’s this whole other level of deplorable. No, MTV. You are not the reason we felt compassion to Elias, Rita and Haykal. We did because we are human, because we, too, have lost people and know the weight of such losses. We did because death touches us all. We did because they’re our friends, our family members. We did, in spite of you turning their death into a reality TV show.

It doesn’t end there. They try to justify the coverage they did at Elias Wardini’s house by saying that the reporter had forgotten she was a journalist at the family’s home and felt like she was a family member sharing in their grief, and that the quality of live broadcast goes back to the decisions of the station’s administration.

This kind of emotional, sensational rhetoric about a reporter suddenly becoming a family member and forgetting all her professionalism is senseless and the epitome of unprofessionalism. That’s like me saying to the family of a patient I just lost: oh, sorry I couldn’t do the best job that I could. I suddenly forgot I’m a doctor and decided to become a part of your family instead.

It doesn’t end there. They say that: “We were all affected by the tragedy that we wanted the people to mourn with the family, so we could all grieve together. It’s okay if the viewer is touched and cries for the death of his fellow citizens.”

Well, at least they admit it now. So let’s put it bluntly: NO. It’s not okay for you to use the family’s mourning to get the viewer to cry. NO, it’s not okay for you to assume you have to show me their tears for me to need to grieve. NO, it’s not okay for you to assume the role of a stage manager in my emotions and in my life ordering me to cry or laugh.

Moreover, your station’s administration deciding to show Elias’ sister receiving the news of his death, or Rita’s father weeping for his child, or even filming live from the plane carrying the victims home, filming them being taken to hospitals and their homes is the core of the problem.

But things are more rotten than this.

A couple of days ago, I was asked by a very respectable journalist who was not aware I had criticized MTV to give a statement for a news report about Razmi el Kadi. So I did. In about 15 seconds I said: “I’m not aware of whether there’s any legal basis to arrest Mr. El Kadi or not, but his words are not acceptable. There’s a sanctity to death, especially that of your countrymen, to be respected. The location of their death has no bearing on this issue when they’re this innocent.”

Soon after the report aired, a couple of MTV producers decided to subtweet me, calling me a hypocrite, to which I naturally replied that when you do a bad job, you will be called out on it. Someone, however, was way too offended by the fact I was, in 15 seconds, on MTV’s airspace, that they raised the issue with that administration.

Soon enough, the report in question was pulled off YouTube. A few hours later, it was aired on their midnight use re-edited to remove my parts from it. Keep in mind that the issue in question had nothing to do with their coverage, but was of a totally different matter altogether.

I don’t care in the least that my part was removed. But it’s a whole other level of unprofessional when some individuals who work in TV cannot take criticism and when a TV station refuses to host those who’ve criticized it. I mean, just delete yourself.

How childish can you get not only to be upset that you hosted someone who criticized you, but to make the effort – double the work – to re-edit the report and silence them from it? But it’s okay. I must have expected better ideals from a media that wants to advertise itself, in its own words, as “a victim of it being too free.”

But I digress.

MTV, when our Minister of Information Melhem Riachi questions, live on your air, when he questioned the point of you live covering an injured being taken to a hospital, of your coverage from the airplane carrying the victims, of your coverage at the victims’ houses, how can you even try to defend yourself?

MTV, it’s time for you to re-assess yourself. Take a deep look in whatever mirror you have and admit that you’re messing up majorly. Stop digging that hole. It’s too embarrassing.