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Snow may not be falling in Metro Vancouver this holiday season. But thanks to a friendly offer from Rogers, cellphone data prices certainly are. It’s a Christmas miracle.

Phone companies are scrambling to match a package from Rogers and its sub-brand, Fido, that offers customers 10GB for $60 per month until Dec. 19.

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Just like Metro Vancouver’s occasional gas war, where the price of gas falls at one pump and others in the area are compelled to follow suit, cell phone companies suddenly find themselves doing the same. It’s a phone plan price war.

The Rogers/Fido offer, which is exclusive to customers in Alberta, B.C. and Ontario, was launched on Thursday. The plan initially offered 5GB of data with 5GB of “bonus data” for 24 months, but after other competitors advertised a permanent 10GB, Rogers updated the offer Saturday afternoon to do the same.

“The bonus will not drop off the account after 24 months and will remain on the customer’s account for as long as they have the plan,” the company announced.