Brain-tricking and NKOTB-approved, The Right Cup is a scented and slightly flavored water cup designed to engage your senses in a way that will make you think you're drinking sweet and fruity water when all that's inside is plain, fresh, sugar- and calorie-free H2O.

I have my own Right Cup in the orange flavor. How to best describe how I feel about it?

First time was a great time

Second time was a blast

Third time I fell in love

Now I hope it lasts

I got The Right Cup, baby....

OK, slight exaggeration. I wouldn't call this series of fruit-infused 11-ouncers your one single key to overcoming an addiction to soda or juice, but The Right Cup is definitely a step in the right direction. And you know what they say: Step by step, oh, baby....

People make fun of my bright orange Right Cup, and sometimes I do too. It looks like a sippy cup without the no-spill benefits of a sippy cup. But I still end up using it every day at work. Every. Day. I've had it for a couple months now, and the scent is strong as ever. I can't say I'm "tricked" into tasting an orange flavor, but, yeah, the smell is nice. Especially in contrast to the mix of microwaved Indian food, flowery perfume, and B.O. my nose is typically sucking up at the office.

You can add still or carbonated water to The Right Cup, and try one out in 6 different scent-flavors. In addition to orange, there's cola, apple, grape, peach, and mixed berry.