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YouTube star Elijah Daniel has bought the town of Hell and renamed it Gay Hell, only allowing Pride flags to fly in protest at President Donald Trump’s administration’s refusal to allow U.S. embassies to hoist the flag for LGBT+ Pride month.

The California-based comedian and rapper — who goes by the name Lil Phag — posted a photograph on Twitter of himself alongside a town sign saying “Welcome to Gay Hell …. Michigan’s Hysterical Town.”

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“As of today, I am now the owner of Hell, Michigan. I bought the whole town,” he tweeted to his 600,000 followers.

“And my first act as owner, I have renamed my town to Gay Hell, MI. The only flags allowed to fly are pride.”