Size matters, right? Bigger is always better (just ask Texas), and small means weak. (Don't tell David--or Goliath) We all know that size can matter the other way, too, and these three techniques for small business to compete with big business shows why.

Use Social Media to Level The Playing Field

Social media is a playing-field-leveler. No matter how much your marketing budget, you still only have one corporate twitter account. Sure, you could be like Cisco whose social media page shows no fewer than 15 twitter accounts, but your message and meaning will likely be fractured. Set up camp in a few key areas and then shine.

Adaptability is Your Advantage

Small companies are also more able to pivot in the marketplace than a large company would be. Witness the fortunes of mighty Blockbuster Video when a small company began "renting" unlimited movies through the mail with a small monthly fee. Soon after, Netflix began streaming movies over the Internet, an extremely quick pivot into a burgeoning marketplace, and wither Blockbuster nowadays? Blockbuster tried to keep up, but it was slow to start turning the ship and its sheer size prevented it from making a full tack, resulting in bankruptcy. Small is light and quick.

Customer Service is Your Edge

Finally, most large companies cannot compete with small businesses when it comes to customer service. There are exceptions to this rule (Zappos jumps to mind), but their playbook is wide open for all to see and copy. And really, we all win when customer service and support are exceptional. Give your customers something to rave about when they contact your company and they will spread the word, gladly. When you're a small company, you can get to know your customers on an individual basis--try that, Goliath!

How does your small company do it better than the big guys?