A woman, 21, and graduate of the Russian State University of Tourism and Services Studies, reportedly wanted to make a selfie in front of one the famous landmarks of the Russian capital, but fell from the bridge while taking the photo, TASS news agency reports.

The incident took place Saturday night next to the Moscow International Business Center, also referred as Moscow City.

“According to preliminary information, the young woman was taking a selfie together with her friends, but couldn’t hold on and fell from the bridge onto the quayside,” a source close to the investigation said.

According to other sources, the reason for girl’s death was a broken fence on the bridge that she leaned on while taking the photo.

Anton Tsvetkov, of the Commission on the Common House on Safety, told Interfax that he will investigate the reasons for the deadly incident.

“What the fence is like that it couldn’t hold a fragile young woman?” he asked.

The rash of recent series strange and deadly incidents involving selfies have hit the headlines as social media users seem to be doing more and more outlandish things so that their photos stand out from the crowd.

A Russian Interior Ministry official told TASS that the ministry is concerned by the growing number of incidents “when a person injures himself of dies during attempts to take a unique selfie.”

“Each of these incidents can be prevented. Selfies can be memorable and surprising without risking your life,” the official added.