New media, supposedly peopled by the young and progressive, was meant to be different. However, the reaction that TVF has had to the allegations against Kumar have taught us otherwise. Not only did TVF summarily deny Indian Fowler’s claims, it turned a blind eye to the testimony of Reema Sengupta, founder of the production house Catnip. Sengupta wrote on her Facebook wall that while she’d been working with TVF on a project, Kumar had behaved inappropriately with her. “In the middle of the shoot, he touches my shoulder tattoo and tells me he finds it sexy,” Sengupta wrote. In an interview to Mumbai Mirror, Kumar responded with, “The kind of insinuations the FB post makes are untrue. I am a heterosexual, single man and when I find a woman sexy, I tell her she’s sexy. I compliment women. Is that wrong? Having said that, I am very particular about my behaviour – I will approach a woman, but never force myself.” It clearly didn’t strike Kumar that a working environment isn’t the ideal situation in which to point out a person’s sex appeal, irrespective of one’s sexual orientation.