Have you considered a business blog? If not, why not?

A business blog is absolutely worth your startup’s time.

In fact, HubSpot notes that businesses that blog have approximately 97% more inbound links to their site!

Coming to this realization is the easy part, however. The trick is knowing how to go about the process—and let us tell you, it’s multi-faceted and even overwhelming at points.

“How do I get started? How do I develop quality content consistently? Will folks even pay attention if I do?”

These concerns are understandable and justified. Sixty-three-percent of those surveyed in 2017 suggest that generating online traffic and leads remains their company’s top marketing challenge.

Of course, the onus doesn’t have to be entirely on you and your team—the option to outsource the work of blogging and creating traffic is always on the table. But we’ll get to that later.

For now, let’s talk about what you’re going to learn in this guide:

How to understand your audience. How to brand your business blog. How to ensure your content resonates. How to perform keyword research and implement smart SEO strategies. How to choose and refine call-to-actions (CTAs). How to promote your blog posts. How to find the perfect writer for your needs.

There’s no time to waste, so let’s jump in!