



DESIGN DETAILS DESIGN NAME:

Nothing is Something - Cloudy Tea



PRIMARY FUNCTION:

Tea Packaging



INSPIRATION:

This product is positioned as collective and commemorative products by RuanYuanchang tea. We hope that the packaging design should have distinctive visual effect and traditional Chinese features to realize a sense of ritual when it is opened. Therefore we think about that whether there is a similar reflective way in the traditional Chinese etiquette,which has different packaging from other teas. Finally we found inspiration in the ancient calligraphy and painting scroll.



UNIQUE PROPERTIES / PROJECT DESCRIPTION:

Combined with the packaging of traditional Chinese calligraphy and painting scroll,the design involves the inspiration of scroll into the tea tube and tea bag,which has different features from other designs.The advantages of this design is that people will have a sense of ritual when they opened the package.After opening the knot,it unfolds a picture of Chinese landscape painting which is composed of the roots of a tree,leaves of tea and flower of tea.



OPERATION / FLOW / INTERACTION:

The Pu er tea is a kind of collection which has the following features:the longer it keeps,the better its flavor may have.Certain permeability needs to be kept during the packing and preservation to realize the gradual fermentation.The collection of Pu er tea has the potential of increasing value between 15 to 25percent every year.Thus the operation of the program aims to those collectors who an age of over 35 years old,have stable income and a deep love for traditional Chinese culture.



PROJECT DURATION AND LOCATION:

The project started in May 2016 in Shanghai and finished in October 2016 in Shanghai,and was exhibited in Hong Kong Convention and Exhibition Centre in Dec 2016.



FITS BEST INTO CATEGORY:

Packaging Design



PRODUCTION / REALIZATION TECHNOLOGY:

The material of packing is mainly environment friendly and renewable kraft papers,which combined with twine,to realize the sales of limited edition.Therefore,it has limited quantities and low costs but to require to reflect the simplicity and elegance of the tea.It needs to provide people with illustration full of stories and temperatures of manual packaging.



SPECIFICATIONS / TECHNICAL PROPERTIES:

Paper bag unfolded:110mm (width) x 33mm (depth) x 246mm (height) Paper bag tied knot:110mm (width) x 33mm (depth) x 165mm (height) 120g renewable kraft papers and white kraft paper,kraft paper rope Scroll unfolded:500mm (width) x 40mm (depth) x 192mm (height) Scroll tied knot:82mm (width) x 40mm (depth) x 192mm (height) Kraft paper tube with cork,laminating,120g renewable kraft papers and white kraft paper,kraft paper rope Technology:monochrom e printing,golden hot stamp (seal),illustration details with UV oil



TAGS:

tea packaging



RESEARCH ABSTRACT:

We exactly understands its cultural significance and reflect that on his design.Chinese landscape painting (tea trees root,tea leaves and tea flower) is hiding in the scroll,the package material used kraft paper and paper rope,which is infused with humanitarian temperature. Because the products are limited edition, small and exquisite,after the package with great collection value come out,plus their high-quality tea,the products are sold out in a short time.



CHALLENGE:

The hardest part of this design was how to express connotation of Chinese traditional elements and cultural status through the packaging.And can not show with noble material,because it also reflects the environmental protection,Chinese moderation humanistic spirit,rustic and elegant of tea itself.



ADDED DATE:

2016-09-28 07:11:22



TEAM MEMBERS (5) :

Creative Designer:Shaobin Lin, Illustration:Shaobin Lin, Font:Xianqi Cai, Photographer:Yanpeng Chen and Print:Xinyi Chen



IMAGE CREDITS:

photographer:Yanpeng Chen.2016

illustrator:Shaobin Lin.2016



Visit the following page to learn more: http://www.ryctea.com/page135?product_id =186