This story was first published in June 2019.

One of the world's leading designers appears to have been inspired by New Zealand police mugshots with Gucci's latest fashion show including a look which has been styled by some prominent Kiwi criminals for years.

The Gucci Cruise 2020 show featured models wearing fake face-tattoos extremely reminiscent to those of criminals recently in the media.

In 2017, ex-inmate Mark Cropp rose to fame after taking to social media to complain that his facial tattoo, featuring his nickname "DEVAST8", was stopping him from getting jobs.

Hauraki Hira was on the run from police in October 2018 despite featuring the word "HASTINGS" across his face. In November 2018 Reuben Riddell, who broke his bail conditions in Northland, had the word "BLOOD" tattooed across the lower half of his face.