British Newspaper Confuses Deus Ex With Real Life

from the augmented-fact-checking-needed dept

If you dig through a Techdirt search on augmentation, you'll return links for our ongoing Daily Dirt pieces and some interesting stuff about augmented reality. That kind of thing is all well and good, but fans of cyberpunk thrill-rides like me have something different in mind for ourselves when it comes to augments. We want the good stuff. You know, implanted HUD vision, mechanical servos in our leg joints that will make us jump like LeBron, maybe a gun-arm or two so we can savagely disperse justice on unsuspecting bad guys. Unfortunately, very little in the way of improvement in these fields has occurred.Until now. I bring you the British tabloid,, and their amazing story about an augmented mechanical eyeball that , if associated material is to be believed, allows you to see through walls, color-codes friends and enemies, and permits telescopic zoom. Here's the reference from



Oops. See, part of the reason that Sarif Industries' cybernetic implants are still in their infancy is that the company doesn't exist. Sarif Industries is a fictitious company from a cyberpunk video game, Deus Ex, set in a future Detroit. As Kotaku notes:

Granted, the folks behind The Sun don't really care that much about nonsense like "accuracy" or "making sure the news they report isn't actually from a video game." And yes, perhaps eyeball implants will indeed be common in 50 years. But they probably won't come from Sarif Industries.

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Thank science for all the fact-checking our brick and mortar newspapers do. On the other hand, seriously, how much fact-checking is required to determine that no biomedical company producing what would be a ground-breaking achievement in augmentation exists in? I recognize that the Sun has a bit of a reputation for skipping out on pesky little things like "facts" in its reporting, but rewriting video games as fact seems to take things to a different level.

Filed Under: deus ex, journalism, real life, tabloids, the sun, uk, video games

Companies: the sun