When Business Insider asked T-Mobile CEO John Legere to send them some photos capturing what an average week was like in his life, it’s worth wondering whether they anticipated such a rosy picture to emerge. As in … magenta.

As head of the Bellevue, Wash.-based wireless carrier, Legere is a colorful character in a lot of ways, many of them driven by his activities on social media. Business Insider said the 58-year-old has transformed himself “into the embodiment of the brand” since taking over in 2012.

BI’s report added a little extra info along with the photos Ledger shared, but a cruise through his Instagram account reveals a lot of cooking and exercising and that ubiquitous T-Mobile color in nearly every shot. Check out a sampling:

The clothes

So many decisions about that to wear on #MagentaFriday.. #blackfriday starts today @tmobile .. get your 2 free lines!!! A post shared by John Legere (@johnlegere) on Nov 18, 2016 at 9:38am PST

Sooooo if you look under the table and you see this , whose foot do you think it is?(hints:face on sock, logo on sneaker) ? A post shared by John Legere (@johnlegere) on Feb 1, 2017 at 2:25pm PST

The food

It's time for #slowcookersunday on #fblive in 5 mins to make Cheesy "Baked" Spinach and Mozzarella Rigatoni! A post shared by John Legere (@johnlegere) on Nov 13, 2016 at 11:54am PST

#SlowCookerSunday is IN!!!! Made some jambalaya to celebrate #MardiGras!!!! Go watch on my #FBLive now!!!!! #sunday #tmobile #magenta #ceo #ceolife A post shared by John Legere (@johnlegere) on Mar 5, 2017 at 12:33pm PST

The exercise

Went for a #ThanksgivingDayRun with Lizzy… started together smiling, she dropped me quickly, and I finished wayyy behind and dead !! #NowLetsEat #Hungry A post shared by John Legere (@johnlegere) on Nov 24, 2016 at 11:00am PST

The work