Finnish bitcoin startup Denarium has launched a range of “low-cost” physical bitcoins in an attempt to stimulate the digital currency’s adoption.

Bitcoin-loaded and non-loaded Denarium coins, on pre-sale today, are sold in valuations of 1/10th and 1/100th of a bitcoin.

The launch follows in the footsteps of Casascius, the company that launched its physical bitcoin in 2011. It ceased the sale of bitcoin-loaded coins in 2013.

Henry Brade, Denarium CEO, told CoinDesk:

“Contrary to what some people may believe, Casascius did not stop producing coins because there was a lack of demand. [It] stopped mainly because there were regulation issues. The regulatory environment here in Finland is clear in regards to manufacturing and selling physical coins, so we are in a good starting place.”