At the risk of sounding like the get off my lawn guy, the golden era of wet shaving has long passed. Some of you may disagree and point to the fact that there are more products available than ever before from artisan soaps to custom brushes to stainless steel razors. In fact, it seems as if there are new products every single day. This is indisputable. It is also the problem. How so you ask?



Nobody gets excited about anything anymore. After several years of in your face hucksters churning out new products at a dizzying pace, wet shavers as a whole (which is still a fairly small market) have simply grown numb to it. There is no longer great anticipation for a product release and nothing seems to move the needle anymore.