Are you up to date with all the latest and great changes that have recently come to Instagram?

Social media evolves so quickly, and both Facebook and Instagram roll out updates at a rapid-fire rate.

Keeping up with these changes is an important part of staying ahead of the competition and being able to meaningfully connect with your target audience.

This month, there are new features available and new tests happening that can impact how brands and users alike are benefiting from the platform.

In this post, we’re going to take a look at all of the Instagram updates that happened in September 2020, so let’s get started!

New Tools for Shops & Increased Checkout Rollout

Instagram is prioritizing its on-platform, in-app shopping features.

In the next few weeks, all eligible US businesses and creators with a shop will gain access to Instagram’s new in-app checkout.

The checkout is streamlined and takes advantage of the secure and convenient Facebook PAy.

In addition to the wider native checkout roll out, there are a few new great features.

For starters, businesses can now easily open an Instagram Shop with checkout using the Commerce Manager or through an integration with partners like BigCommerce or Shopify.

This was designed to streamline the selling process on Instagram.

Creators can also tag your products in their posts to drive on-platform sales further.

And to help businesses with the rough economic climate, all selling fees through checkout on Instagram are waived through the end of the year.

You can also see more detailed analytics in the Commerce Manager.

Live Shopping is also now coming to Instagram, which allows people to purchase items that they’re viewing from a Live in real time.

Finally, there are now new features to give businesses more control over the merchandising and branding of their shops, including new layouts and the preview of collections.

Instagram Will Pay Users to Deactivate Accounts Temporarily

Instagram and Facebook are currently running an in-depth test to assess their impact on elections in the United States, which has been heavily debated since the 2016 election.

While both platforms have been encouraging users to get registered to vote or to check their voting status, they’ve also reached out to certain users with a fascinating deal: If they’ll deactivate their account up until the election, they’ll be paid.

Facebook is offering $10 to $20 per week to do so, and users who participate in the study but don’t deactivate may opt-in to see content unlike what they typically do.

Facebook is not paying the external researchers, and the goal is to see what impact social media has on voter tendencies.

This is an exciting study that we personally can’t wait to see the results of, especially as it may shape both Instagram’s and Facebook’s policies moving forward.

Automatic Closed Captions Coming for IGTV Videos

Closed captions are an incredible asset to social media videos (and marketing videos in general!). They allow you to connect with your target audience much more effectively.

Plenty of users choose to watch a video with the sound off, which is how it typically starts on auto-play. There are also plenty of users who are deaf or have hearing disabilities, and closed captions make the content accessible to them.

Now, automatic closed captions are going to IGTV videos. When you upload your video, you’ll be able to choose to use “auto-generated captions” by enabling a toggle bar quickly.

Facebook’s (and thus Instagram’s) caption transcriber isn’t going to be entirely, 100% accurate, but it’s more accurate than other solutions out there, and it increases accessibility overall.

And in the meantime, if you’re looking to make your Instagram content more accessible overall, don’t forget to add alternative text to your image posts– these can be used by individuals with screen readers so that they can better use the platform, too.

The Rights Manager is Now Extended to Instagram

Facebook’s Rights Manager is a tool that’s designed to help you find any of your copyrighted images that you’ve submitted for protection on the platform and manage them accordingly.

Now, this is being extended to Instagram, too.

This tool uses visual search features to find any of the copyrighted images that you’ve submitted to Facebook, and then alerts the poster of the potential copyright infringement.

While anyone can take advantage of this, designers, photographers, food bloggers, and other creators are most likely to benefit from this, as they’re typically among the first to have their images used by others without permission.

If you want to stay up to date with what you can and can’t use for your social media marketing, check out our recent post here.

And if you want to learn about how to protect your own content with copyright, see here.

New Apple iOS 14 Update Could Impact Ad Targeting

Apple’s proposed IDFA changes could be a big deal for advertisers- and not in a good way.

The changes will prompt users to opt-in to data tracking for each app, instead of allowing this to happen automatically or requiring users to proactively opt-out.

These new changes may be coming with Apple’s iOS 14 update, and it greatly impacts advertisers using retargeting and tracking based on mobile devices.

This includes the Facebook Audience Network and SDK tracking.

It goes without saying that if it’s exceptionally easy for people to turn off data-tracking and if it’s at the forefront of their mind, most will choose to do so.

This is particularly true now given major privacy concerns, especially considering many users don’t understand exactly how pixel tracking works (and that it’s relatively innocuous).

Watch your campaigns closely, and be prepared to adjust them as needed if things go sideways following a new iOS update release.

Final Thoughts

It’s hard to believe that we’re at the end of September, but we’re most of the way through this bizarre year.

While 2020 has undoubtedly been stressful for everyone, to say the least, we can at least take solace in the exceptional advancement of our marketing platforms overall.

This has made it easier for businesses to connect with their audiences even when face-to-face contact wasn’t possible or safe.

Make sure you stay tuned, and we’ll let you know what’s new on the platform next month!

What do you think? Which Instagram updates were you most excited by? What do you think will impact you most, and what do you want to see next? Share your thoughts and questions in the comments below!

Top Instagram Updates – August 2020

This month, there are three key Instagram updates that all businesses and marketers should be aware of: the expanded roll out of Instagram Reels, a crackdown on bot accounts, and the testing of Stories being displayed all on one Page.

Let’s take a look at each one.

Instagram Reels is Here

Last month, we let you know that Instagram reels was starting to roll out. Instagram reels is now here, and has rolled out to around 50 different regions. Instagram scaled the new feature up quickly, anticipating high demand for it.

As a quick reminder: Instagram Reels is their TikTok lookalike feature, which allows users to create short, fifteen-second long videos set to background music.

With some users growing wary of TikTok due to potential security issues, this could be a great way for Instagram to snag some extra usage.

Brands should pay attention to this, and look for opportunities to use Reels, especially in fun Stories. This can give you a way to create new, quirky content that your audience will love.

And if you need any inspiration, simply turn to TikTok to see how brands are using the platform; that should give you all the inspiration needed here.

When in doubt, try to incorporate humor or an inspirational vibe. Picking the right music is everything!

To create Reels content, simply head to your native, in-app Instagram camera (aka through Stories). Search for a song through their database, which you can safely use free for commercial use in your on-platform content.

You can then add AR effects and filters, set up a timer and content down, and record! You can sync up previous clips and everything, and speed up or slow down the video as you see fit.

New Crackdown on Bots

Instagram and Facebook have both been looking to reduce and ideally shutdown fake accounts for awhile. Instagram has taken new steps to do this, preventing the further creation of bot accounts with a brand new review and ID process.

Here’s what this means: If they detect a “pattern of potential inauthentic behavior,” they’ll be asking people to confirm the identity of their account.

The “pattern of potential inauthentic behavior” might include noticing that someone’s followers are almost entirely in a different country than what their location is marked as, signs of automation, or the mass creation of accounts. “Coordinated inauthentic behavior” will also be flagged, which has been particularly common in political and hate group landscapes recently.

If an account is flagged, Instagram will ask the account holder to confirm who they are. Once this is verified with an ID, their account will resume as normal. ID images are deleted 30 days after the review is complete, and will not be shared on an individual’s profile.

If accounts choose not to confirm their info, it may be disabled or end up getting hit with reduced reach. While many of our readers here don’t need to worry about creating fraudulent accounts themselves, but we want to reiterate again that you never want to purchase likes or followers on Instagram (or Facebook, for that matter). When you’re buying followers, you’re almost certainly getting follows from bot accounts. Eventually, bot accounts are shut down, so you will have wasted your money, and Instagram has strict policies against it. And, in the midst of it all, it will have driven down your engagement rates and hurt your reach.

In Testing: All Stories on One In-App Page

Stories have become a massive feature on Instagram, and for some, it’s the prime focus of the app. Most users and brands share more content on Stories than in their feed, which is pretty astonishing considering that Stories content can disappear after 24 hours unless saved as a highlight.

Likely because of the popularity of this feature, Instagram has been spotted testing a new format. This would show all Stories available to view in one, giant block.

We knew Stories was already a full-screen and immersive feature; this just seems to make it even more so.

Instagram has confirmed to TechCrunch that this testing is only taking place on a small number of accounts right now, and that they’re simply assessing user response.

If this tested format does eventually roll out to all users and not just on an “in-testing” basis, it only reinforces the importance for brands to continually create and share Stories that their audience will love.

Take plenty of time to factor this into your social content calendar and strategy, because it now matters more than ever.

Final Thoughts

Instagram marketing is still holding strong as a high-engaging and potentially high-selling platform. Even as TikTok climbs in popularity, Instagram should still be a core part of your social content strategy.

It offers more frequent reach to a wider audience base, as well as the opportunity to share more information and sell products at the same time.

Make sure that you aren’t neglecting your Instagram marketing, especially now during COVID when plenty of users are online more while they’re stuck at home.

In the meantime, enjoy creating some new Reels content for your followers, and stick with white-hat marketing practices.

We’ll keep you updated on any more new exciting changes or features coming your way, so make sure you check back in next month!

What do you think? Which of these new Instagram updates and changes are you most excited about? Which do you think will impact the platform most? And what do you want to see next month? Share your thoughts and questions in the comments section below!

Top Instagram Updates – July 2020

This month’s Instagram updates are particularly exciting, especially since we’re getting a few long-awaited features we’ve known about for a little while now.

Instagram has announced or rolled out five main new features that will impact brands and users alike.

The biggest focus is around Instagram’s growing eCommerce features, but we’ve also got new fundraising and TikTok-like features rolling out as we speak.

All of these features can improve the user experience and give you new ways to market to (and sell to) your customers. So let’s dive in and take a close look at each one.

Instagram Shop Is Now in Public Testing

Instagram Shop is a new tab on the mobile app, which is now being rolled out into public testing for the first time. Right now, the testing is only in the US, but it will be expanded globally within a few weeks.

Instagram has designed this page to help users discover products and brands on-platform.

Users can shop from different collections, which they can purchase in-app on Instagram without having to leave the app itself.

On this page, users will see personalized recommendations based on the brands that they currently follow. They’ll also see collections that have been curated by Instagram’s own shop team, which is designed to promote “emerging businesses and the creators behind them.”

It will be interesting to see how this particular feature is monetized in the future with sponsored campaigns.

Businesses have a chance to be featured here organically, which is something that all brands selling eCommerce products should take note of.

Right now, there’s no information on how to give themselves an edge against competitors aside from consistently tagging products in your content (it’s partially a numbers game, after all!) and creating collections of products in your shop.

High-engagement on a product likely helps, so do what you can to tag products in high-engaging posts for best results.

Facebook Pay is Now Available

Facebook Pay was announced last year, but has started rolling out in the US over the past week or so.

Facebook Pay is designed to be an instant-pay option, similar to Amazon Pay or PayPal checkouts that some users are already familiar with.

It’s a highly secure and seamless payment option, allowing users to make purchases and donations more easily within the Facebook app family.

Facebook is assuring people that there is strong anti-fraud monitoring, and you can add either unique PINs or options like Touch or Face ID for increased security.

This is good news, because we want users to feel comfortable taking advantage of the convenience of Facebook Pay on Instagram, where users can now utilize this option to speed up the checkout process.

Customers are protected through Facebook Pay, too; all eligible products purchased through the Instagram checkout with Facebook Pay will provide Purchase Protection for customers. Purchase Protection grants refunds in cases of items not being received, damaged items, or items not appearing as promised.

Instagram Changes Commerce Eligibility Rules

Late last month, Instagram announced that there is an upcoming change in commerce eligibility requirements, which will grant access to Instagram Shopping to more types of businesses.

This will include creators (aka influencers) on the platform, so that they can better connect with shoppers and more in-app sales can take place. These changes took place on July 9th.

These requirements that grant eligibility are designed to increase transparency.

Businesses can only tag products on Instagram from a single website that they sell and own, which prevents users from “selling” products they don’t actually own or have access to.

If a business is not approved for Instagram Shopping for whatever reason, they’ll be given a specific reason so they can rectify it and reapply if they choose.

All existing Shopping businesses will receive an in-app notification over the next few weeks (if they haven’t already) if any steps are needed for compliance.

This is great news for small businesses branching out into eCommerce selling.

Even small businesses that are getting up and running (like those that you’d see on Etsy, for example) can now take advantage of the platform’s increasing eCommerce features.

Combined with Instagram’s strong organic reach and high engagement rates, this is a winning combination.

New Fundraising Options Available

Over the past few months, we’ve covered quite a few new fundraising features on Instagram. Most of them have been focused on driving sales to businesses during the coronavirus or to give to nonprofits.

Now, we’ve got something a little bit different: Users can fundraise for personal causes, too.

Yep, you read that right. Individual users can now fundraise for themselves. If you’re looking to raise money to help a friend whose home burned down, you can do that.

Instagram has also mentioned that users are trying to raise money on their own to donate directly to COVID-impacted businesses and communities, underfunded teachers, and Black Lives Matter or allyship movements that could use the funding.

To create a Personal Fundraiser, you’ll need to go to “Edit Profile.” If you have the ability to do this, you’ll see the option to “Raise Money.”

You’ll choose a photo for your fundraiser, choose a fundraiser category, and then tell your story for why you’re hoping people will donate.

Enter your information for Stripe, which is the payment processor, and you’re done+.

Instagram will review all fundraisers, ensuring that they’re actually created for eligible causes, which are described as the following from Facebook:

Business. Examples include costs for established businesses whose operations are affected by the COVID-19 pandemic.

Community Projects and Groups. Examples include costs for improvement projects, volunteer activities and club activities.

Crisis Relief . Examples include costs for public crises and natural disasters.

Education . Examples include costs for tuition, books and classroom supplies.

Faith. Examples include costs for missions, community events and resources.

Family. Examples include childcare costs, costs for adoption and help for relatives.

Hobbies. Examples include costs for crafting equipment and supplies that support hobby or skill development.

Medical. Examples include costs for medical procedures, treatments and injuries.

Memorial and Loss. Examples include costs for funerals, living costs after losing a loved one.

Personal Emergency. Examples include costs for a house fire, theft or a car accident.

Pets and Animals. Examples include costs for veterinary bills, rescue and protection efforts.

Sports and Competitions. Examples include costs for sports equipment, pageants and travel expenses.

Travel. Examples include costs for school trips and emergency travel.

Volunteering. Examples include costs for service equipment and supplies and travel expenses.

Fundraisers will last for 30 days, and you can extend them more than once for additional 30-day increments. Note that you must be at least 18 years old to create a fundraiser. Once the fundraiser is over, funds will go straight into your designated bank account.

You’ll be able to see everyone who donates and how much they’re giving, but they can choose to keep their information and name hidden from everyone else if they want to.

Instagram’s Reels Feature Launching Soon

TikTok has been the talk of the town for a while with GenZ and Millennials, but now everyone is paying close attention.

Though the app has incredibly high usage and engagement, it’s also been discovered that there are huge security risks associated with the app, including the fact that it may potentially be spying on users and be vulnerable to hackers.

Fortunately, Instagram is ready to save the day… kind of.

They’ve been working on a TikTok copycat feature for a few months now, which is called “Reels,” and it looks like it will be rolling out soon.

This feature will allow users to create looping video clips lasting 15-seconds long. The video clips will be set to music, just like what you commonly saw in TikTok’s beginning.

Reels will show up in a special space on user profiles, making the feature more distinct than a simple new Story lens and thus more interactive. They’ll also have their own separate section in the Explore tab.

Instagram did this so that they could have a standalone feature within the app, preventing the need for an actual standalone app. This was likely done to increase engagement within the app, making the tool more appealing to users overall.

Businesses will be able to use this feature, too, as it rolls out to them. Think about new ways you can create Reels content that your users will love; Gen Z and Millennial users, in particular, will likely be responsive to this.

Conclusion

Even while the rest of the world feels a little like it’s been permanently shut down for the last few months, social media is one thing that never quite stops moving.

The platforms are aware of this, knowing all too well that in order to keep users happy and engaged (and competitors at bay) that they need to step up their game and keep the new features coming.

Personally, we’re really excited about all five of the new changes that Instagram has shared with us this month, and we hope you are, too!

Make sure you tune in next month to see what’s new then.

What do you think? Which of these new features are you most excited about? What do you want to see next? Share your thoughts and questions in the comments below!

Top Instagram Updates – June 2020

Happy June, everyone! We’re nearly halfway through a year that has brought us an enormous amount of new features and great Instagram updates.

This month, of course, is no different.

It’s been a busy month for the developers over at Instagram. Even in spite of all the craziness happening in the world, they have delivered yet again with a handful of Instagram updates that advertisers, marketers, and creators can eagerly look forward to.

So let’s dive in and see all the new features in-depth and discuss what they mean for you.

This month, we’re getting a first look at monetizing IGTV ads, monetizing lives, a new test for shopping tags, a continued push to the Messenger and Direct integration, and some information about how Instagram will address racial inequality on the platform.

New Paid Badges for Creators’ Lives

Instagram knows that influencers (aka “creators”) on the platform carry an enormous amount of weight and are, in some ways, pretty central to the platform itself.

Users and brands love creators, and they can actually drive more users over to IGTV, which they’re desperately hoping to do.

Because of this, Instagram is offering new ways for creators to make money on the platform, especially given the tough and uncertain economic times.

The last thing they want is to have their entire audience (influencers and all their audiences) to go flocking to TikTok instead.

One of the new features they’re offering creators is “badges,” which users can purchase during a creator’s IGTV live. These badges will appear next to the user’s name throughout the entire live.

They’ll also get additional features, like having their comments stand out (and therefore making them more likely to catch the eye of the creator) and they’ll gain access to the creator’s list of badge holders.

Testing for badges starts next month, and small beta-testing will take place before expanding to the US, Brazil, UK, Australia, France, Italy, Germany, Turkey, Spain, and Mexico in “the coming months.”

To be considered for early access, you can sign up for the beta test here.

New IGTV Ads for Monetization

Big news! Ads are now coming to IGTV. Short video ads will appear when users click to watch someone’s IGTV videos from the video’s preview in their Instagram feed.

These ads will be mobile-friendly, using a vertical format and a maximum run time of fifteen seconds.

Creators who are using IGTV and working to send traffic that way can directly benefit from this, because when users click on their IGTV video preview and see an ad, the creator gets a share in the advertising revenue.

Because IGTV ads are brand new (and offer monetization for Instagram in addition to their creators), they’ll be testing different ad “experiences” throughout the year to see what works best.

This may include the ability to skip an ad after a certain number of seconds, for example.

The goal is to find a solution that works well so that creators don’t lose views, advertisers actually get successful results, and users are happy.

Personally, we’ve just been waiting for IGTV ads to roll out so Instagram and Facebook can have more mobile placements (and thus make more money).

This isn’t a huge surprise, and since in-stream video ads work well for creators on Facebook now, this is a natural extension of that feature.

Instagram Testing Post Caption Shopping Tags

Instagram has made some big strides with on-platform shopping, and even just last month rolled out an updated version of Instagram shops for businesses. (Check out our update from last month at the bottom of this post for more about this).

Now, they’re giving us something new.

As of right now, businesses can only tag their posts’s images and Stories with clickable product tags.

Instagram, however, is currently looking to change that and is testing shopping tags that you can add to a post’s caption.

Theoretically, brands will be able to use this, but influencers might be able to, too, particularly during sponsored campaigns.

This gives you a new way to talk about your product and drive clicks and hopefully conversions, and I have a hard time believing this won’t be effective.

Continued Testing of Messenger & Direct Integration

We’ve known since the end of 2019 that Facebook had big plans to integrate Messenger, Direct messaging on Instagram, and WhatsApp to create one seamless, streamlined communication tool that can be accessed from all three apps.

They’re taking new steps to continue along that path now.

Some early adopters noticed that there is a test going on offering select users the option to “Get Messenger on Instagram.”

Instagram has confirmed that these tests are taking place and that this is the ultimate goal, but also stressed that they’re very early in the testing process.

Ultimately, it will benefit users and marketers/brands alike to have a single, streamlined direct message option for multiple platforms.

It will make it easier for us to keep up with incoming messages from users, allowing us to respond quickly and to engage meaningfully.

It will be a little while still before we see a true, full integration, but this is exciting news.

Outlined Steps to Address Racial Inequality

Recent events have pushed racial inequality into focus, demanding individuals, businesses, and society as a whole to address what’s actually happening in our countries.

Many businesses are stepping up, committing to do what they can to do their part.

Instagram is one of them. The chief of Instagram Adam Mosseri posted an emotional video talking about how the platform has participated in the Black Lives Matter Movement, but also acknowledging where the platform could have done better.

In order to take ownership of this, Mosseri outlined steps the platform would be taking to address racial inequalities in the coming months.

These include the following:

Looking to address any issues in their policies that can cause different groups to be exposed to more harassment or abuse.

Ensuring that there’s no endemic bias in how verification is approved, preventing bias towards certain groups of people.

Checking to make sure that there’s no bias in how content is selected for their Explore or Hashtag sections, including reviewing “shadowbanning.”

Evaluating their algorithm, to ensure that there are no repeating patterns like racial bias that hurt certain brands or users.

It will take time for Instagram to thoroughly conduct this research and to offer solutions as needed, but this is still a great start.

Final Thoughts

The past few months, Instagram’s new features have felt reactive; they’re adjusting quickly to the new world that we’re living in, offering new features that will benefit brands, creators, and users as quickly as possible.

This is good, and it shows an adaptability that will benefit the platform and its users for years to come.

What do you think? Which of these updates is your favorite? What are you most excited about? Share your thoughts and questions in the comments section below!

Top Instagram Updates – May 2020

This past month, Instagram alone has given us some incredible new features (or at least a first look at them!).

Let’s take a look at each of these changes and what they mean for you.

As we’re nearing the end of May, it’s hard to believe that we’re almost halfway through 2020.

It’s been a bizarre and difficult year for many, with plenty of businesses and users alike turning to social media to stay in touch with their friends, family, and the brands that they love most.

We mentioned it last month and we’ll say it again now; staying on top of your social media marketing is more important now than ever before, allowing businesses to have open lines of communication and a way to stay relevant with your entire customer base who may very well be trapped at home.

While we’re still in the middle of the COVID-19 crisis (and its economic impact), many small businesses are struggling. As a result, consumers everywhere are trying to find new ways to support their favorite small brands.

Instagram has now given users a way to do this with their “Support Small Business” sticker.

Support Small Business

Users can add the “Support Small Business” sticker to their Stories, they can mention your brand directly.

This acts as a massive signal boost; not only will any of the people who view your story get a preview of your account (and a great incentivizing reason to click), but these Stories will all be added to a shared Story with other similar content promoting small businesses supported by those that they follow.

Right now, expanding your reach for free and thanks to efforts on the part of your clients sounds a little extra sweet.

Keep an eye out for these, and don’t be afraid to promote your own small business partners with this tool, too.

Shops on Instagram

In hindsight, this next update feels a little inevitable, but it’s exciting nonetheless.

Instagram has just announced a new native shopping experience on their platform: Instagram Shops.

These shops are immersive, fullscreen virtual storefronts that make it easy for you to sell products natively within the app.

Your shop can be linked to your Instagram profile (see the example below).

Shops can be found through your profile, users’ feeds (including “discover” feeds), or in Stories they come across.

This is different from shoppable product tags, which would allow you to tag products in your content but ultimately drive users off-platform if they wanted more information or to purchase.

Users can browse products, including viewing entire collections of grouped, similar items just as they would on your site.

They can purchase through the in-app browser, so they’re never even leaving the app. It’s the ultimate convenience for customers and brands alike.

And here’s the best part: Shops are free, and they’re exceptionally easy to use. There’s literally no catch.

If you haven’t seen shops yet, that’s okay: They only just started rolling out this week, and the feature will continue to have expanded access to more advertisers over the coming months.

All businesses that are currently using Facebook and Instagram shopping are eligible.

When you’re able to set up shop (literally and figuratively), you’ll get an email to let you know. Keep an eye out for that email in the meantime!

Creating a shop is free and simple. Starting today, we will begin a phased rollout of shops to all businesses globally on Facebook and Instagram Shopping. We will start with eligible businesses that use Instagram Profile Shops and will expand access over the next few months. Eligible businesses will receive an email when their shop is ready to start customizing.”

Share Live Videos to IGTV

I know this one might seem a little anticlimatic compared to the Shops update, but this is still a useful feature that you’ll want to make use of nonetheless.

We’re now able to share live videos directly to IGTV after they’re done recording.

Previously, Lives could be uploaded as Stories, but they’d disappear after 24 hours and would be broken up into 15-second chunks.

This could be frustrating and result in low performance since users on Stories typically want fun, fast content, not a 20-minute live recording being hashed out in small chunks.

You could also download it to your camera roll, and then republish it on Facebook or IGTV later.

Now, though, you can share the video to IGTV immediately after the Live is over.

You can post a preview on your Instagram timeline to drive traffic there, but on IGTV the Live will be there permanently, or until you decide otherwise.

IGTV usage has slowly been increasing, and it’s picking up steam. Take advantage of this, and make the most out of every Live you create, extending its life and boosting its reach and longevity at the same time.

More people can view it, and it gives you valuable content to keep on your profile to appeal to new viewers.

Final Thoughts

Even though we’ve only got three real, concrete updates this month, each one is significant in terms of functionality.

The new shop feature is obviously the most substantial and impactful; allowing brands to create native, on-platform shops that users can purchase from directly without ever leaving the app is exceptional.

Plenty of users fail to convert on mobile in general because it’s not as convenient as desktop, so a native, in-app purchasing option will likely be incredibly effective at raising sale rates. There’s a good chance that Shops on Instagram will be even more effective than Shoppable posts, which already held their own.

Both the “Support Small Business” sticker and the new IGTV update may not seem big by comparison, but both are adding great new features that can expand the reach of your profile and your content overall.

Take advantage of them whenever possible.

That’s it for May, folks. We can’t wait to see what June brings, though, so make sure you check back in next month and stay safe until then!

What do you think? Which of these three updates are you most excited about? Are you going to set up an Instagram Shop for your business? Share your thoughts and questions in the comments section below!

Top Instagram Updates – April 2020

In order to keep your businesses going strong (even if you have to your doors shut temporarily), it’s important to remember to continue building relationships with your target audience.

Instagram is an exceptional platform for this, of course, and they just rolled out some great new features to help you engage with your audience in new, meaningful, and profitable ways.

In this post, we’re going to take a close look at all of April’s Instagram updates, and remember that if you fell behind on a past month, keep reading; we’ve still got these detailed below the update, too!

New Select Partnerships Through Stories

Many businesses are struggling right now during the pandemic, and Instagram has released a few new features specifically designed to help with that.

One of these features is the ability to set-up with select partners and use their own Stories and interactive Stories Stickers to drive real, financial results.

You can share links to purchase options for things like gift cards, online ordering, or donations. The idea is to encourage your followers to buy more, even if they aren’t able to purchase from you right now.

Right now, for example, customers are encouraged to purchase gift cards to support their favorite businesses right now, especially in service-based industries.

You can use “Gift Card” and “Food Orders” stickers to drive these actions, which are rolling out along with your standard interactive stickers that you’re already familiar with.

As an added bonus, your followers and supporters will be able to reshare these stickers and your content in their own Stories to help spread the word and drive more results!

Businesses Can Add Support CTAs To Their Profile

In addition to adding those new CTAs to your Stories, you can also add CTAs for “Gift Cards,” “Order Food,” and “Donate” in the form of clickable buttons on your profile.

When users click, they’ll be taken straight to your chosen platform so that they’re able to complete their purchase.

These CTAs will appear next to current clickable options like “Contact” and “Message” on your profile.

Brands who offer gift cards, the ability to order food, or who qualify to accept donations should absolutely be using these features.

It’s a great way to remind customers that there are new ways to support you, and the ability to order gift cards not only for themselves but for someone else is appealing to many (especially since they can be sent digitally through email or text).

For best results, use Stories and in-feed posts to shoutout these new offers and let users know how convenient it is. And as always, thank them for their continued support.

Instagram Grants Access to Direct Messages Online

Instagram’s direct messages (or “DMs” as the cool kids call them) are used more and more by users and brands alike.

Brands have been anxiously awaiting desktop access, as DMs were previously only available to read and respond to via the mobile app.

This is no longer the case.

Instagram has announced that they’re rolling out access to DMs online through the desktop version of the site.

This is great news; we’ve known that this feature has been in beta testing since January of 2020, but it’s still exciting to gain access to the feature.

Desktop access is often easier for brands and account managers tackling their social profiles.

Typing is faster and easier on desktop (and typically more error-proof), and it’s easier to take advantage of copying, pasting, and then customizing canned responses for individual users.

This will speed up customer relationship management, and improve customer service on Instagram significantly.

New Download Your Data Feature Rolled Out

On March 30th, Facebook announced that there would be new data access tools for both Facebook and Instagram.

Instagram’s Download Your Data tool is available within your app, showing individuals how they’ve been using the site. These tools with inform you of what your interactions are (including profile updates, post likes, and comments that you’ve left).

It will also tell you what categories of content you’re interested in, giving you insight into why you see certain content in your explore tab.

This data is designed to show users what they’re doing on the platform and explain what information they’re using to collect data that’s used to serve better ads and more relevant organic content. It’s coming as a result of a push for increased transparency.

While brands likely won’t have a significant use for this information, it’s good to know that this information is out there and that your audience will have access to it.

It doesn’t hurt to take a look at your own data and see what Instagram has recorded about your activity to get a little more insight into how it all works; you may get new ideas for groups to target, too.

Conclusion

Even while the world has been brought to a bit of a standstill, it’s been exciting to see Instagram rapidly develop new features that are designed to support businesses and brands during a tough economic time.

Even though many people are tight on funds, just as many want to support their favorite businesses so that we’re all in the best shape possible once the pandemic is over.

The new CTAs are easily the most exciting features we’ve gotten this month, but taking advantage of the now-available-on-desktop DMs is pretty great, too.

As always, stay safe everybody, and we’ll see you next month!

What do you think? Which of these updates do you think will impact you the most? What are you most excited to use, and what do you want to see next? Share your thoughts and questions in the comments section below!

Top Instagram Updates – March 2020

March was a relatively slow month for Instagram news, but the platform has already rolled out two big new changes since our last post, and has a few more currently in testing!

Excited to hear more? Let’s take a look at all the latest Instagram updates and what they mean for you.

Improved Reporting Action from Instagram

Instagram takes their platform’s terms of service and guidelines extremely seriously, and part of those guidelines include allowing users to report others and then potentially taking action as a result. This process can be hit or miss, with inconsistent punishments or lackluster regulation. Instagram is constantly working to improve how they respond to concerns from other users and how they’re enforcing their own requirements.

They have several new features that can help with this, no matter what side of the issue you’re on. First, they ave “Support Requests,” which shows you the status of your currently submitted reports and your report history. This tells you what posts you’ve reported as being against Instagram’s guidelines, and what (if any) actions have been taken.

If you’ve ever reported a post only to be told that it’s fine when you know it’s not, you’ll be excited about this next snippet of news: Instagram now allows you to appeal decisions you agree with on the content you’ve reported with a quick “Request a Review” button. This will require the Instagram team to review hte post again and assess the situation once more. If you believe something has been missed, this is your chance to set it straight.

IGTV Monetization Comes to Select Channels

IGTV monetization is officially here, with monetization options rolling out to a very select number of channels at the beginning of this month.

In-stream ads are now running on a few of their top video creator’s content. Bloomberg reported that creators in the program will receive a 55% share in the advertising profits on IGTV, which is exactly the same rate paid out by YouTube.

IGTV is slowly picking up steam, and the ability for creators and influencers to monetize the platform is important. This can encourage more creators to spend more time on the platform and trying to drive their userbases there. Since they’re already able to generate revenue on both Facebook and YouTube, this levels the playing field and gives Instagram a fighting chance in this particular battle.

Instagram is still very much in the testing stages here, so we’ll keep you updated when we know more about wider releases for creators and how these ads perform for marketers and advertisers, too.

Share Live Video Straight to IGTV

In addition to new monetization features, IGTV has more exciting news. Instagram is testing a feature that allows Insta users to share their live streams directly to IGTV as soon as the broadcast is over. These lives don’t just have to live in Stories anymore. You can now share them effortlessly to IGTV and even organize them into distinct Series. Once on your site, you can then promote previews of the live back on Instagram to increase views and attention overall.

While this feature is only in testing and was spotted by the always-exceptional Jane Manchun Wong once again, it could be a simple way to beef up your IGTV channel without having to go out of your way to create more content. That’s a nice perk, and it’s a good way for cautious, stretched-to-the-max brands to get in on this newer platform.

“Latest Posts” Feature in Testing

Users aren’t always the biggest fans of social media algorithms that show them content out of order, even if it means they’re actually seeing content that ends up being most relevant to them. Brands aren’t always the biggest fan either, especially if it means their content isn’t ranking towards the top of users’ feeds.

Instagram is trying to ensure that their users can stay up to date and never miss a post with yet another feature currently in testing and development and spotted by JMC, which is their “latest posts” feature. This is essentially a pop-up that will be displayed over a user’s main feed, alerting them that there are new posts and giving them the option to “get caught up.”

If your brand is struggling with engagement on Instagram and thus struggling to show up towards the top of users’ feeds, this could be great news. When it rolls out, it will become even more important to post at peak posting times. Use the extra bump in visibility to promote engagement-oriented posts, which can give you a bump in the algorithm later on, too.

Instagram Not Coming to iPads Soon

This is kind of the opposite of an update, but it’s still relevant news that we want our readers to have if they’re curious!

Instagram has announced that there aren’t enough people on their team to work on a stand-alone app that’s designed specifically for iPads. Instead, users can download the app designed for Apple smartphones on the iPad, which is just blown up to scale. While this works fine and makes users happy enough, some are hoping for an app with more extensive features– particularly editing features.

The CEO recently stated that this hasn’t been a priority yet, but that it’s something they’d possibly be interested at some point. Right now, though, most business accounts are using the Creator’s Studio and third-party social management tools to keep their content moving, so this isn’t a big set back.

Final Thoughts

Instagram is an exceptional platform, and the updates will always continue to keep rolling in. This month the biggest emphasis seems to be on IGTV, which makes sense considering that they seem to be focused on increasing usage from brands, marketers, and users alike. The addition of monetization options– even if limited– will be interesting to watch, especially when reviewing how many creators they bring in larger droves to the platform.

Social media is always moving, so make sure you subscribe to our blog so you never miss a post, and check back in next month to see what’s new in April!

What do you think? Which of these updates has you most excited about the future of Instagram? What updates will impact you most? Share your thoughts and questions in the comments section below!

Top Instagram Updates – February 2020

This month, we’ve got announcements of a few new features that are in development and in testing, shifts in regulation on influencer marketing, and even a big Instagram password leak that affected thousands of accounts.

Want to know how all these changes (and one scandal) can impact your campaigns? Let’s take a close look at what February’s Instagram Updates will mean for you and your brand.

Instagram Tests New Video Trimming Tool

It’s been a little while since we’ve gotten a Stories feature, and this will likely be a useful one for small businesses who are uploading and creating Stories on the go.

Instagram is currently testing a new tool that will allow users to edit and trim videos for Stories within the app.

The tool uses a video slider, similar to video editing tools that you may have with iOS or Android devices.

This feature was spotted by reverse-engineer Jane Manchun Wong, which means it’s likely close to being rolled out relatively soon.

While some brands prefer to create and edit their Stories with other apps or even on desktop before they start uploading it to the platform, the editing tool is useful for those who prefer to edit within the native app.

FTC Cracks Down on Influencer Marketing

Influencer marketing has historically been relatively unregulated on social media, even though influencers are supposed to be following clear Federal Trade Commission (FTC) guidelines. That may start to change soon.

The FTC recently released a statement announcing that undisclosed influencer marketing posts on social could result in fees and financial penalties. They specifically mentioned Instagram and YouTube as the “major vehicles for influencer marketing campaigns” and as commonly-used platforms where violations occur.

Currently, influencers and brands are required to disclose all sponsored content, and doing so requires more than simply adding a “#sponsored” somewhere deep in the middle of 25 hashtags and buried below the fold.

You should be using “sponsored” tags to identify paid relationships between a business and an influencer, increasing transparency for users.

Want to make sure that you’re following influencer marketing regulations on Instagram? Learn more here.

IGTV Working Towards Monetization

IGTV hasn’t exactly been the overwhelming success that Instagram was likely hoping for, but it’s holding its own, particularly as an extension of Instagram.

Now that the mobile-only, long-form video platform is gaining some traction, it only makes sense that IGTV is working on a monetization feature that would benefit multiple parties.

This particular monetization feature will benefit certain creators, who can apply to be part of the “Instagram Partner Program.” These individual creators can opt in to showing ads alongside their video content on IGTV. If they do, they could earn revenue, similar to publishers in the Audience Network or Google’s Display Network.

It’s strikingly similar to creators who are able to earn revenue on Facebook Watch when users watch ads during the video breaks. In these cases, creators can actually earn a 55% share of the ad revenue generated from those views, giving them a steady supply of passive income.

It will be interesting to see how this feature works once it’s actually fully developed.

It may encourage more creators to focus on sharing content specifically made for IGTV while spending more time trying to drive their audiences there. This could potentially result in more users coming to the platform, following their favorite creators.

Instagram Rolled Out New Following Categories

Instagram just recently rolled out two new categories within the “Following” tab on your accounts.

Users are now able to see which accounts they’ve interacted with during the past 90 days, and which have shown up most frequently thanks to Instagram’s algorithms.

You can use this for strategic analytic purposes on your business account. Take a look at which users are interacting with your content most, and see what you can discover about them.

This can help you identify audience niches that you may not have known that you had, or solidify current buyer personas that you already have.

You should also review which accounts are showing up most often in your feed thanks to the Instagram algorithm.

You can gain insight into what content performs well, and try to share more of it on your own profile to see how it does for you.

Startup Results In Massive Password Leak

This isn’t an update, but it is important Instagram news that we wanted to make sure you didn’t miss.

In January, social tech startup Social Captain fell prey to a data breach. The tool– which was created to help users increase their followers on Instagram– put any user who linked up their Instagram account with the platform at risk, and thousands of Instagram passwords were made visible in plain, unencrypted text.

Any Social Captain user could view the page source code on their profile, and there was a bug that allowed anyone access to any profile, even without having to log in. All they had to do was enter in a user’s account ID (which is public) into the web address, and they could see the login credentials.

While Social Captain has confirmed to TechCrunch that it has fixed the issue and prevented direct access to users’ profiles, it may be best to look elsewhere for follower-boosting help. Instagram has since stated that the service breached its terms of service by storing login credentials improperly.

If you have an account with Social Captain, we’d recommend changing your password and enabling two-step verification (though we recommend doing the latter no matter what anyway).

Final Thoughts

This month was another relatively slow month for Instagram, though that may be tied to the fact that they’re hard on work on major features (including integration with WhatsApp and Facebook for a seamless direct messaging system).

The biggest thing to consider is to ensure that your influencer marketing campaigns are all up to date and meeting the FTC’s guidelines for ethical advertising on social media.

While they’ll likely go after big fish, it’s good to follow basic transparency regulations; your audience will notice and it will benefit you significantly and prevent you from losing their trust.

As always, make sure you subscribe to our blog so you never miss a post, including next month’s Instagram updates! We’ll see you in March!

How do you feel about all of February’s Instagram updates, news, and changes? What are you most excited about and surprised by? How do you feel about the password leak? Share your thoughts and questions in the comments section below!

Top Instagram Updates – January 2020

As we move further into the new year, we’re likely going to see a few things, including improved insights for brands and creators (including influencers), features focused on transparency and security, and a whole lot of new engagement-oriented features, including those for Stories.

I say likely, because these are our personal best guesses based on Instagram’s past trends and where we think they’ll go in the future.

That being said, we’ve got some brand new features already, no speculation required, and some of them even follow the trends mentioned! Let’s take a look at all the new features that Instagram has released since our last update and see what they mean for you.

New Growth Analytics in Instagram Insights

Instagram’s Insights platform offers pretty detailed analytics, and it’s one of the better native analytics options out there already.

Their new Growth Insights section on the analytics is another step in the right direction.

This new analytics section will show you which posts and Stories are helping you to generate the most followers, which is a metric we haven’t really seen yet.

We’ve got detailed analytics for each individual post, including reach and engagement, but having an algorithm identify which posts are helping you grow your follower count is a huge asset.

In addition, showing you which content is tied to an increase in followers, this tab will also show you how your follower count has changed over the past 24 hours or the past week.

Want to know how many new people followed you, how many people unfollowed you, and what the overall net total was? Now you can do so at a quick glance.

See Aggregated Stories Mentioning Your Brand

It’s good to be aware of content that mentions your brand for a number of reasons. You want to know what people are saying about you, of course, and seeing the content can give you the chance to share it yourself and capitalize on some of that powerful UGC.

Now, Instagram has released a new feature that will show you a list of the Stories that have mentioned your account within the past 24 hours. You’ll find this aggregated list at the top of the Activity tab.

There is new functionality here, too.

If you follow the account that tagged you, the Story can automatically be added to your “About You” story reel, giving you UGC (user-generated content) quicker and easier than ever before.

Either way, you can still choose to manually share any Stories that have mentioned you, and for best results, make sure you tag the original creator in yours to thank them.

Set Age Limits for Who Can See Your Account

Facebook and Instagram have strict policies in place for who you can advertise to, especially if you’re in a “restricted” field, like alcoholic beverages. Historically, we’ve only been able to restrict our ad campaigns, but now we can set age limits for our Instagram accounts, too. This is called “age-gating” and it can be useful for brands trying to reasonably restrict access to their channels.

Public business accounts can now choose to limit who can view their Instagram profile based on age.

You can set a minimum age limit for your account, and either set up a global minimum age, or opt for country-specific minimum ages. The latter is useful if you are marketing something like alcohol, which has different age restrictions in different countries.

To set up age gating, go to your profile’s Settings, and then choose either “Business” or “Creator” (depending on the kind of account you have). Then click Minimum Age, and then set up any age restrictions you’d like to have. You can change these at any point.

Flexible Profile Formatting for Business Pages

Previously, Instagram profiles had one set look to them. They had a listed business category to help users know what type of brand they were interacting with, and any contact information added was clearly displayed for easy access. It looked like this:

Now, brands have the option to hide both the business category and/or contact information from their Instagram business profile.

There’s flexibility in how you want your profile to appear, which gives you more control over how users are interacting with your profile and your business.

Keep in mind that if you do decide to hide this information, it may make it more difficult for users to get in touch. It’s best to hide contact information if you’d rather customers reach out through your site or direct message instead.

New Inbox Organization

Last but definitely not least for our newest Instagram updates: New inbox organization options.

You can now break your inbox down into two different tabs: your “Primary” and “General” tabs, which allows you to sort messages based on their priority and importance.

You can swipe on a message to sort them accordingly, moving them from one to another.

Messages in your “Primary” tab will naturally be those that you see first, and notifications for messages that appear in the Primary tab are automatically enabled, letting you know whenever you get a response.

The “General” tab, however, is best suited for messages that don’t require responses or immediate engagement, and won’t have notifications enabled automatically (though you can change these notification settings manually).

As more users are increasingly turning to Instagram’s direct message, you can use this to keep track of messages that you need to respond to and those that you don’t. It will make your life simpler in the meantime.

Final Thoughts

This year, despite our best predictions, there’s no telling what Instagram has up their sleeve.

It will be interesting to see if Facebook’s search ads take off, and if so, how they impact Instagram advertising if at all.

We’re almost certain to see new features specific to the “Shopping” functionalities on the platform, but aside from that, there’s no telling what incredible features they’ll come up with this year.

All we know is that they’re off to a great start, and we’ll be here to cover all the latest and greatest of Instagram’s updates as soon as they roll out!

What do you think? What Instagram updates do you think we’ll see in 2020, and what new features do you hope we’ll get this year? Which of these features are you most excited about? Share our thought and questions in the comments below!

Top Instagram Updates in November/December 2019

2019 has brought us some unbelievable new features, including desktop publishing access, incredible Stories and Shopping features, and even the testing of augmented reality for shopping. all!),

But the year isn’t done just yet and Instagram still has some aces up its sleeve! We’ve got a few new features to go over just in time for your New Years’ Eve toasts! Excited to see what’s coming our way soon? We’re even more excited to show you. Let’s jump in.

Instagram Tries to Increase Engagement on IGTV

It’s no secret that IGTV hasn’t really taken off the way Instagram has hoped.

Usage has been pretty consistently underwhelming considering Instagram’s overall success, but the platform is taking steps to change that by making more user-friendly changes that will help creators drive more engagement.

One of the biggest new features we’re getting for IGTV is the ability for fans to turn on alerts that inform them when new episodes in a series they’re following are available for viewing.

This alone is a great asset, because while IGTV is integrated with Instagram, it is still a standalone app and creators are struggling to generate traffic.

Having a built-in, interested audience be notified of new content is a step in the right direction.

Instagram Tests New Display Layout for IGTV

Instagram is currently testing a new format for IGTV that will hopefully make it a little more appealing to users, both visually and functionally.

Our favorite Jane Manchun Wong has given us images of what these in-testing displays look like.

This display will be vertical, resembling the increasingly-popular-with-Gen-Z users Tik Tok, and will show users more content at once instead of using the “TV channel” approach they’re currently going with.

First: Users are going to see larger, scrollable titles, making it easier for them to see what a video is all about and helping them decide whether or not to watch it.

Second: Users are now getting “categories” that will allow them to view more relevant content quickly and easily, even without having to search for it.

For what it’s worth, we’re torn on IGTV.

YouTube has proven that there is a big audience for long-form content, and that there’s even an audience for long-form content on mobile, but shorter video content is what typically does well on most social platforms.

Stories– which have taken off like no other– are an excellent example of this. For best results moving into 2020, we strongly recommend mixing up your video types.

Go heavy on the Stories, include standard-length video content that will show up in the main feed, but also test out some IGTV content.

When you do create IGTV content, though, make sure you’re heavily promoting it both in your Stories and in-feed posts on Instagram, since getting traffic to the app to watch it is the biggest challenge right now.

Instagram Is Now Hiding Likes in the US

We’ve known for a while that Instagram has been moving from country to country, testing the removal of the public like counters along the way.

Now it’s coming to US markets.

With persistent and consistently-more-widespread testing, there’s a good chance that this will become a permanent change relatively soon.

In case you’ve missed the news… Here’s what’s been happening on Instagram. In an effort to decrease online bullying and put the focus back on the content itself instead of social reactions to it, Instagram has been testing what happens when they remove the option for users to see “likes” on another user’s post. People can still like content, and the owner of the post can see how many people are liking it and who they are, but no one else can.

Brands shouldn’t panic. While a loss of social proof is never something to be excited about, it’s also not world-ending.

You’ll still have comments that can act as social proof, so you’ll want to use all the best engagement-boosting tools in your arsenal.

Consider running a few giveaways every so often, always respond to every comment to boost your comment count, and focus on engagement-driving content, like asking people their opinion.

Influencers may take a hit, unfortunately, since likes are a massive deal to them, but brands shouldn’t worry much.

We want to note, too, that likes will still be valuable in their own right.

You can still use them to gauge how relevant your content is to your audience, because they’ll likely still hit that little heart button, and they’ll still help bump you up in the algorithm (and thus the feed), so don’t discount them entirely.

Instagram Releases TikTok-Inspired “Reels” Mode

As we mentioned above, TikTok is an enormously popular app amongst Gen Z users (and some Millennials) that allows users to create and share short, Vine-like videos.

Instagram has always been great at spotting a competitor and putting their own twist on their key features (see: Snapchat and Stories), and they’re doing the same thing now with their new “Reels” feature.

The “Reels” mode, which works within Instagram’s Stories, pretty much replicates all of the main elements of TikTok; short videos can be created, uploaded, and remixed using this new feature, just like on TikTok, before it’s shared with your followers.

There’s a range of editing features included with “Reels” mode, including adding a music library, having variable playback speed, and “ghosting” (the seamless scene transitions kind, not the not-responding-to-texts-after-a-date kind).

This new feature will give brands some really cool new creative options, especially if they’re editing their content within Stories instead of a third-party app.

Right now the feature is only going to be available to users in Brazil, but keep an eye out, because it probably won’t be long before it starts spreading to other regions, too.

Final Thoughts

With these four changes–two of which are in testing– we’re getting close to wrapping up the year.

We may see a few more changes show up in December, but this time of year it’s not uncommon to see everything start to slow down; social platforms are ramping up for the new year, too, after all!

And we don’t know about you, but with all the incredible features we’ve gotten this year, we’re dying to see what we get in 2020.

See you next year then, with our next update!

What do you think? Which of these features are you most excited to get your hands on? What features do you hope to see in 2020? Share your thoughts and questions in the comments below!

Top Instagram Updates in October 2019

There are only a few Instagram updates this month, but they’re big ones! We can (finally!) get our hands on the new standalone direct messaging app Threads!

Several of the other big features we’re going to look at are actively being tested and they’re a big deal for marketers and brands using Instagram to sell or promote eCommerce products.

If you’re not excited yet, you will be when you read these two words: Augmented Reality. Ready to find out more?

Let’s take a look at everything we’ve learned about the present and future of Instagram marketing and how it will impact you.

Instagram Is Testing Augmented Reality

Augmented reality– which is almost like a type of virtual reality, but you’re only augmenting one factor of reality instead of creating an entire landscape– offers enormous value in marketing.

It’s why you see makeup companies have the technology for users to upload pictures of themselves and see how a certain hair color or lipstick would look, and why sites like Houzz have created apps that allow users to see new furniture in their home exactly to scale.

They’re altering just one thing about the image or reality you’re seeing, but they’re doing so in a way that offers extremely valuable context that can aid in users making a buying decision.

Now, Instagram is actively testing an on-platform augmented reality shopping feature with select advertisers.

This is the first time we’re seeing something like this on the social media platform, even though it’s not necessarily a big jump in technology; it’s really using the same tech used to create the VR-filters that can make you look like a unicorn that’s puking up rainbows or that give you a mohawk.

That being said, it is dead useful for this particular use case.

When users are looking at certain shoppable, tagged products, they’ll see the option to “try it on” when viewing the product’s information.

Users can try on sunglasses, lip colors, and so much much, all with the click of a button.

Right now, we don’t have more information on when this feature may be more widely available or roll out to more brands, but we’ll keep you in the loop.

Users love exciting, interactive features, and as someone who has used even simple AR tools to make buying decisions, I can confirm that this is likely to help brands sell more on the platform.

Direct Messaging App “Threads” Is Released

Last month, we shared that Instagram was working on its standalone direct messaging app, Threads, which was technically separate but still somewhat integrated with Instagram.

That app has since been released, and it’s coming with a big list of new features.

The app– which is technically called “Threads from Instagram”– is a “camera-first messaging app.”

Think Stories meets DM, with full-screen, vertical images and videos that you can quickly send to your close friends’ list for fast, personal sharing.

In addition to fast sharing with close friends, we’ve also got AIM-away-messages-styled “status updates” like “at the gym” or “on the move” so you can quickly share your status with your close friends list if you choose.

Right now, Threads is extremely user-focused.

Since most users are unlikely to add business accounts to their close friends’ list right now, there will likely be limited interactions here for businesses and users.

That being said, all social media sites– Messenger included– all come up with ways to either monetize the app or allow marketers to use it organically in time, so stay tuned for updates in this regard.

Set Reminders for Product Launches

In addition to running live beta tests on augmented reality (which we will never not be excited about, for the record), Instagram is also running live testing on product launch reminders through the Instagram Shopping feature.

This is another feature that has enormous potential for commerce businesses that are selling physical goods through the Instagram shopping platform.

It allows businesses using the shopping platform to learn about and preview products that aren’t even officially for sale yet.

You can add a sticker to your Story that lets people know exactly when the launch will be, which also gives them an option to set a reminder of the launch if they want to.

When the product goes live– which you can set in advance down to the hour– these users will see a push notification that takes them right back to the product on Instagram to purchase.

FOMO and creating anticipation are big parts of online marketing, but getting people excited about new product launches can be tricky.

Historically, if you posted too far in advance, the hype would possibly be worn off by the time users needed to purchase when it went live, but if there wasn’t enough excitement, the launch could be overlooked.

This is an extremely happy medium, and it allows you to turn a simple release of new products into a huge event and boost initial launch sales along the way.

Right now, this feature is only in testing with select advertisers, but historically we’ve seen wider roll-outs not too long after that. In a few months or less, there’s a good chance there will be a wider release of this tool.

Conclusion

While seeing only three new updates can seem a little slow compared to the big long lists we sometimes see from platforms like Instagram and Facebook, we’re getting major updates.

Quality over quantity in this case definitely holds true, especially with the product launch reminders and the augmented reality capabilities.

They’re only in testing, but they’re actively being tested by major brands with US audiences, which is a great sign for everyone anxiously awaiting their turn, too.

And while Threads won’t hold a ton of potential for marketers right off the bat, there’s a good chance we could see that change long term.

All in all, we’re excited about this month and can’t wait to see what November brings. Are you?

What do you think? Which of these three new updates are you most excited about? Share your thoughts and questions in the comments below!

Top Instagram Updates in September 2019

It’s finally happened, marketers!! We’ve had 30 days with no new major features rolling out on a wide-scale basis on Instagram.

This in and of itself somehow feels like an impressive milestone, but don’t tune out just yet, because that’s far from the only news we have!

Just because Instagram hasn’t actually released anything new yet this month doesn’t mean that they’re not currently in the middle of developing several new features that could impact marketers and businesses across the globe.

The platform is currently actively developing and testing several, in fact, that are well worth examining and keeping our eyes on.

In this version of our Instagram Updates post, therefore, we’re going to take a look at everything that’s potentially up-and-coming on Instagram so that you can start to prepare for The Next Big Thing right now.

Shopping Posts Are Being Tested as Ads

The biggest and most exciting update that we have news about this month is that Shopping Posts are currently being tested as ads.

That’s right: Soon, you’ll likely be able to turn those clickable, shoppable posts into ad campaigns to show users more products and hopefully drive purchases faster than ever before.

With over 130 million accounts currently having Shopping posts up and running on their account, this could be a major development, especially since the feature works so well as it stands now as an organic-only feature.

The user experience will be the same; users are going to be able to see an image, click to see product tags, view a landing page, and then click to the site to purchase.

The only real difference will be the “Sponsored” tag showing up at the top of the post and the likely massive increase in reach the ad system could deliver.

Right now, the ads testing is in early stages, so it’s likely we won’t see a wide release for a little while, but this is still exciting nonetheless.

A Tik-Tok Copy-Cat Feature May Be In Development

Instagram did it with Snapchat’s Stories, and now they’re at it again, up to their good ole’ copy-cat tricks. This time, though, Tik-Tok is the target.

If you’re unfamiliar, Tik-Tok is the app that allows users (primarily teens and tweens) to create amateur music videos and share them with their audiences.

Blogger and reverse engineering expert Jane Manchun Wong has uncovered evidence that Instagram is currently engineering a Tik-Tok feature called “Clips” that will allow users to record segments of video into a single Story, overlaying it with music while adjusting the speed and timer of the clips themselves.

Some businesses may be able to use this to their advantage, especially those with “fun” brands who could see themselves making fun music videos to entertain their followers.

We’ll let you know more about this feature as it rolls out.

New Messaging App Called “Threads” Is Being Developed

Instagram direct messaging has increased in usage overall over the past few years, and with the platform semi-regularly rolling out sister apps like IGTV or Layouts, it’s perhaps no surprise they’re developing a new standalone messaging app.

According to The Verge, this new app called “Threads” will focus on creating more regular conversations between smaller groups of people, with a big emphasis on sharing content.

Think like Snapchat (again, copy-cats), but with more functionality.

Some of the sharing options, however, may be more concerning to some users, actually sharing automatic updates about what you’re doing like being “on the move” and between locations. Many users are deeply concerned over privacy issues right now, and automatic location sharing even with groups of friends you choose feels like a bit much.

It will be interesting to see what exactly happens with this app, because so far what we know about it seems to be working against Instagram’s favor instead of for it.

We’ll also need to see exactly how it fits into Instagram’s framework and usage, especially since Direct messaging is going to be folded into the three-platform integration of Facebook Messenger, Instagram, and WhatsApp that’s likely rolling out later this year or early next year.

Instagram Officially Debunks a Hoax About Photo Re-Use Rule Change

There’s recently apparently been a viral hoax going around “informing” people that Instagram is going to suddenly make everything you’ve ever posted public.

This goes for accounts set on private and even private messages, too.

And then, to cap it all off, they’d go so far as to use your pictures for their own gain, too! That’s shameless! Or is it?

It goes without saying that this isn’t happening, but since we’ve had a few clients reach out, we wanted to address this here since the hoax is making its rounds again.

Instagram can’t suddenly make everything public; it would actually not be legal as the platform’s terms of service stand now, and it would have required a major change in rules that you would have needed to explicitly agreed to. It would also clearly make major headlines.

Something else worth pointing out: When you’re publishing content online, including images on your Instagram that you’ve taken or created, you’re protected (at least legally) by copyright law.

Thanks to the DMCA act, all content published online (including images, videos, and copy) is protected by copyright law. Legally, someone can’t take their pictures and claim them as their own, including Instagram. (Practically, unfortunately, people do this all the time, but that’s another matter for another day.)

Final Thoughts

While there is some disappointment that we don’t have anything shiny and new to play with right now, that’s ok.

Instagram has spent a lot of time this year making some big changes to the platform, and with news from last month about how they’re testing removing public likes in more countries, they’re still considering how to continue reshaping their app.

The shopping posts as ads is easily the biggest development we know about right now, and it’s one that we hope to see soon, though it will be interesting to see how the potential messaging app is used and how it fits into the Messenger-Instagram Direct-WhatsApp integration currently in the works.

Right now, there’s some waiting and seeing that needs to be done, and we’re on it.

Check back next month and we’ll let you know what we’ve learned and we’ll share what else is new on the platform!

What do you think? How do you feel about the in-testing developments? Which are you most excited to get your hands on? Share your thoughts and questions in the comments below: We can’t wait to read them!

Top Instagram Updates in August 2019

We’ve only got one big update (though it’s a good one) in August, and multiple news stories that absolutely impact how marketers need to approach the platform moving forward.

Interested to see what this month had in store for all of us? Let’s get started.

Instagram and IGTV Get Desktop Publishing Access

Instagram and IGTV have historically required mobile-heavy usage. Scheduling content and even creating content all from desktop wasn’t possible unless you were using third-party apps like Hootsuite, and even then some level of mobile involvement was necessary for publication until only recently.

Now, however, all of this has changed. Instagram and IGTV are now supported in Facebook’s Creator Studio. After you link your Instagram account to your Facebook Page, you’ll be able to create, upload, and schedule content on your desktop for publication on Instagram and IGTV. You can pull images and videos from your existing library or upload new ones.

In addition to publication access, Instagram direct messages will now be supported through the Creator Studio, allowing businesses to manage incoming and outgoing direct messages on desktop natively.

With many busy brands and marketers heavily preferring to work through desktop instead of using the slightly-more-time-consuming mobile, this is a huge advantage, especially if the businesses didn’t want to utilize third party apps for whatever reason. Most third-party tools don’t even have access for IGTV publishing, giving the Creator Studio a unique edge here.

Instagram Gets a Minor Rebranding

We’ve all known that Facebook owns Instagram and the messaging app WhatsApp for a while (read: since both companies were first acquired by the social media juggernaut), but now it seems like Facebook really wants to make it obvious for anyone who didn’t get the memo. This has resulted in a minor rebranding, with Instagram now being terms “Instagram From Facebook” on the homepage, even though it’s showing up in fine print.

Facebook has confirmed that they’re making the change to be clear about the services and apps that are part of the Facebook family.

This is a minor change, but it’s still noteworthy. This is likely happening for two reasons: 1) All the transparency issues surrounding Facebook and 2) The upcoming integration of the messaging platforms.

We’ve known for a little while now that Facebook is restructuring each platforms’ chat features so that soonish (likely by early next year), all three chat platforms will be integrated. Users will be able to read and respond to messages from friends seamlessly across Messenger, Instagram Direct, and WhatsApp. This will make direct communication easier for brands who are trying to manage multiple channels, but it will be interesting to see how users respond.

Instagram Purges Memes Then Sets Up Partnership

Instagram recently went and purged an enormous number of meme accounts on their platform, resulting in a large number of accounts with huge followings to be suspended or banned entirely. Some of the accounts had hundreds of thousands or millions of followers, and the account owners lost income that came from selling promotional spots in their post.

After the public outcry from both account owners and the users who followed them, Instagram is trying to set up a partnerships manager to focus exclusively on managing meme accounts and dealing with digital publishers. This individual would ideally identify new formats while connecting with and serving “memers” already on the platform.

Instagram originally announced that the purge happened because the accounts violated terms of service, which likely has more to do with the fact that many are essentially stealing content instead of creating their own.

The lesson we’re learning here: Instagram is open to working with what their user-base wants, but a sheer number of followers won’t protect you. Make sure you’re abiding by Instagram’s terms of service.

Instagram Claims Growth Hackers Are Behind Fake Stories Views

Recently, users and brands have noticed a surge of strangers watching their Stories in the past few months. Many brands were getting excited that their activity was picking up, but noticed that many of the accounts seemed to be fake and/or from Russia.

Instagram has released a statement saying that growth hackers are currently behind the surge of Stories Views, and confirms that the views are from fake accounts. A tell-tale sign is that the accounts don’t follow you and don’t have much activity on them. Growth hackers are trying to pay third parties to like, comment, and share their content. This is nothing new, but the Stories views on unsuspecting accounts is a little different.

Instagram has also confirmed that they’re working on cracking down on the fake views and the growth hackers causing them. They’ve also expressed that in the coming months, we’ll get new features that can help reduce the activity, but we don’t know anymore about this just yet. In the meantime, the only solution is to change your account to private, which is the last thing most businesses should be doing. You can block accounts if any become problematic, but otherwise just be wary of surges in Story viewing.

Instagram’s Ad Partner Tracked Users’ Locations and Stories

Alright, this is a big one, especially when we’ve been hunkered down in a battle over privacy concerns.

A trusted marketing partner of Facebook and Instagram called Hyp3r has been secretly collecting and storing data on millions of users against the policies of both social networks, including their locations and their Stories content. This has been happening over the period of multiple years, with the partner secretly and intentionally collecting the data to create detailed personal profiles.

Instagram has since issued a cease and desist against the company and kicked them off the platform. That being said, it’s hard to understand exactly why it took so long for Instagram to catch on. This was a Facebook marketing partner, and the company was pretty clear about the fact that they were fleshing out detailed personal profiles. Instagram has acknowledged the issues and said that they’ve made changes to the platform to prevent this from happening again, but they haven’t specified exactly what those are.

Hyp3r did only scrape public information, but that’s still not ok, especially right now with so many transparency concerns. We may see an increased crackdown, particularly on the API in the coming months. We’ll keep an eye on how this will affect marketers, businesses, and advertisers.

Final Thoughts

There’s a lot of Instagram news that we’ve been hit with in the past month.

While the Creator Studio addition was certainly incredibly exciting and dead useful, it’s important to pay attention to all the news surrounding the platform in the past month, too.

Increasingly visible integrations with Facebook and a focus on security issues is now impacting Instagram more than before, so it will be key to watch this moving forward.

It could result in changes on the platform, impact metrics, or even shift consumer behavior.

We’ll keep an eye on it and let you know what’s happening as it all unfolds, so make sure to check back here next month!

What do you think? How do you feel about the news that came with this month’s Instagram updates? What surprises you most? Share your thoughts and questions in the comments below!

Top Instagram Updates in July 2019

Instagram is consistently keeping up with the fast pace they’ve set for their platform’s own evolution, constantly rolling out new features that are small and large alike.

Keep reading if you want to know more about the launch of ad placements in the Explore section, the Like Removal testing, the updated Ban Policies, and much more!

New Chat Stickers Roll Out

Over the past year, we’ve gotten almost one new Story feature per month with only a few exceptions, and this month we got the Chat Sticker!

Here’s how they work: Users add the “Chat” sticker to their Story, which essentially invites followers to request to join a new group chat in Direct based on that Story. When users click, they can request to join said group, and the account holder can approve these requests as they see fit.

Right now, Instagram is positioning this as a way to start a massive group chat if a large number of people wanted to make plans or talk about something in common. This sticker can be a little tricky though; accounts with large audiences may end up swamped with requests, and chats that are too busy for anyone to really interact can lose a little value.

For marketers, a good option here may be to show a story to a small, segmented audience. This could be members of an exclusive group associated with your brand, high-value customers, or those who participate in specific programs or services. The group would then have something in common, whether you’re offering them access to beta-test something, an exclusive sale, or even just for their opinion.

Overall, this won’t be a sticker than marketers and brands will rely heavily on, but it’s a cool feature that could have interesting uses, especially for smaller brands nurturing tight-knit communities.

Ad Placements Open in Explore Section

Instagram has announced the addition ad placements in the Explore section of the app.

When users are scrolling through the Explore section of their app, they can click on a post and then scroll through a feed of similar posts compiled by Instagram that the algorithm thinks the specific user would like to see. Users typically peruse this section to discover new brands and accounts to follow. Now, when someone is scrolling through the feed generated by Instagram, they can see ads here just like in their normal feed.

More ad placements on Instagram is great news. More placements mean that ad costs may be stabilized a bit, because more supply can counteract the increasing demand (thanks, economics 101!). It definitely means that there’s a chance for more impressions overall, which is a plus, and it will be interesting to see how well this new ad placement performs.

The new adds will be “slowly” rolling out over the next few months, but IGTV’s explore ads are already up and running now.

Stories Camera is Storing Content Longer

The Instagram Stories camera has historically held true to the nature of Stories themselves, and would only store a picture or video taken with its camera for a mere 24 hours– even if you didn’t post it. Brands who used the native in-app Stories camera had to clammer to use the content on time or risk losing it. The latter happened to me more than once, especially when you’ve got to get the timing exactly right.

Instagram will soon be rolling out a small adjustment that will allow Stories cameras to save content for 7 full days. This is essentially just a tiny tweak, but it’s a big deal for brands and advertisers using those native cameras to shoot Story content. Now, you can create more content in advance, making the social management and creation process a tiny bit easier.

Instagram is Still Testing Like Removal

In May, we reported that Instagram seemed to be testing a version of the app that removed the public like counter on users’ posts. The owner of the post could still see how many likes the post accrued and who left them, but they would be invisible to everyone else; all that an accounts’ followers would see would be any comments that were left.

Instagram didn’t say much originally, but this month they confirmed the test and announced that it was being rolled out to 6 more regions. Both likes and video views will be hidden in these tests, which have expanded to some users in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand.

Instagram likes and video views will still be part of the platform, and both metrics will still be used to assess quality and relevance. Posts with more video views and likes, therefore, will still be gaining priority in the algorithms. The social proof that is currently available as a result of public video views and like counters, however, will disappear completely.

Right now, if you see a post with thousands of video views or likes, it can catch your interest just a little more. Soon, if the tests go well and Instagram releases this on a wide scale, the only social proof you’ll have to go on is comments. This is a big deal, because users are much more likely to hit that little heart button than they are to comment, so social proof can take a big nosedive. Comments will be more important than ever before for this purpose, so try to start coming up with strategies and ideas for how to generate discussion in your posts (including responding to every comment possible!).

These tests are just that– tests– but the fact that they’re rolling out on to more regions is something to take note of. We’ll let you know when we know more.

Updated Ban Policies and Pre-Ban Warnings

Instagram has made some changes to their account disable policies that are designed to improve the user experience and better warn individual accounts when they’re getting a little too close to landing themselves in hot water.

Instagram currently disables accounts that have a certain percentage of content that violates their community guidelines. Unfortunately, this is easy for troublesome accounts to get around, especially if they’re producing massive amounts of content. Moving forward, there will also be a policy in place that allows Instagram to shutdown accounts that have a set number of violations within specific windows of time. There’s no getting around that one, and allows them to hold accounts to higher standards than before.

In order to let brands know that they’re toeing the line, Instagram has introduced a new pre-ban warning, sending these accounts notifications if they’re at risk for being shut down. The warnings (pictured above) explain what the community violation is, what recent violations have been made, and what the guidelines you should be following include. These notifications are clear and to the point, and will make it easier for accounts to understand where they’re going wrong and how to fix it (if they want to).

This is in line with a lot of changes that both Instagram and Facebook have made over the last few months, increasing transparency and trying to create a safer and more supportive space for all users. I think we can expect more updates like this to appear down the line, making it easier for Instagram to remove the offending content and their associated accounts as needed.

Final Thoughts

This month we didn’t get any major upheavals in terms of new changes on the platform, but that’s okay– we’ve had a lot of those recently.

The biggest news is the official opening up of ad placements in the Explore section, if only to add more opportunities to reach new users and hopefully stabilize the ad marketplace just a tiny bit more.

The other features, though, are still welcome, whether they’re adding new functionality (chat stickers), making it easier for marketers to do our job (camera storage), or improving the user experience overall by making the platform a better place to be (warnings).

Slow and steady wins the race, after all, and with so many changes made to continually tweak and evolve the platform, I think we can count on it being a top performer for marketers for a long time to come.

What do you think? Which update are you most excited about? What do you hope Instagram rolls out next? How do you feel about the potential like counter removal option? Share your thoughts and questions in the comments below!

Top Instagram Updates in June 2019

This month, we have one update that comes directly as a result of a change happening on Facebook, and two that offer entirely new features that Facebook hasn’t really seen.

And we’re going to go over all of them right now, discussing what these new changes mean for marketers and businesses everywhere and how you can be ready for them.

Clear History Tool: Rumors Confirmed

Instagram Ads belongs to the Facebook Ad empire, so we need to take a look at a big Facebook update that’s about to change the ad game.

We’ve known about Facebook’s pending “clear history” tool for more than a year now, which is a long-awaited feature that will allow users to wipe away all of the information that Facebook has stored regarding their personal activity. In terms of all the transparency and privacy concerns, this is good news for users, but it’s not necessarily such great news for advertisers.

Facebook just recently confirmed our suspicions that the clear history tool could have a big impact on how effectively advertisers are able to reach audiences with certain types of targeting criteria.

This will likely include retargeting capabilities for users who are disconnecting their off-Facebook activity, meaning that advertisers won’t be able to reach those users with custom audiences built from website visits or app activity.

While Facebook’s analytic system won’t be impacted because it’s currently anonymous (which we’re grateful for), the retargeting potential is a big hit.

If users start wiping on-app activity, that could significantly impact behavior and interest targeting, too, but losing triggered retargeting campaigns might hurt most of all.

A large number of advertisers have justifiably made these campaigns a central part of their overall ad portfolio because the ability to show ads to interested users right when they’re most relevant is undeniably effective.

We don’t know exactly when Facebook’s clear history tool is coming, but we do know for sure that it’s coming and it will likely be later this year. “Later this year,” however, is getting closer by the day, so we need to start preparing our Facebook and Instagram Ads (which is why this is in our Instagram update) and the strategies we’re using now.

Take advantage of the retargeting through Instagram Ads as long as we have access to it, but be prepared to use other targeting strategies as necessary.

Consider more funnels with video ads, retargeting based on viewing activity, and adding in more lead ads to the mix so that you can retarget to warm leads who have filled out (or even opened) the form. Having lists of specific users to target will also be helpful.

Horizontal Video Comes to IGTV

Alright, onto the truly original Instagram updates: horizontal video is now available on IGTV!

Previously, IGTV has only supported full-screen vertical video, which takes up a users’ entire mobile device. Now, horizontal video can be used on the long-form video platform that’s integrated with Instagram.

Traditional landscape videos– which often have aspect ratios of 16:9– of up to 60 minutes long can be uploaded to IGTV.

Users can watch the video in landscape mode, but they also have the option to turn their screen sideways, displaying the video in full-screen mode once again. This landscape-to-full-screen change can happen whenever users turn their phone sideways both in IGTV and in Instagram’s main app.

This doesn’t seem like a big deal, but it’s a great feature to have.

Plenty of video works better in landscape mode as opposed to vertical viewing. Imagine, for example, an interview where you’re trying to fit more than a single person on the screen, or a real estate agent showing off a house.

Wide-screen views can give viewers a much bigger view and appreciation of the environment around you, while vertical is typically best for close-up shots in the majority of cases.

IGTV hasn’t quite picked up steam like Instagram likely hoped, but the continual integrations between the two apps is definitely helping with that. IGTV content is now showing up more prominently in Instagram’s Explore section, so consider testing out different IGTV video formats and see what helps draw in users both in the IGTV app and within Instagram’s discovery tools.

Branded Content Ads Roll Out

Influencers– or, as Instagram is calling them in their announcement post, “creators”– have played a big role in marketing on the platform for a while now.

Instagram is now taking that one step further with their release of branded content ads, which allow businesses to run ad campaigns from partnered creators to help them reach new audiences in new ways.

Here’s the gist of how it works.

Business profiles on Instagram can establish partnerships with specific creators, which can be done under Instagram’s “Advanced Settings.” Brand creators can then enable their business partners to promote their organic posts as part of an ad campaign.

Once they do this, the brand will 