What began as an effort to boost morale on the BU campus after the presidential election has become something of a viral sensation. An impromptu campaign promoting gender equality, started by members of the women’s Ultimate Frisbee team at BU, has been endorsed and adopted by other college sports teams and organizations.

It was sophomore Apryl Hsu who came up with the idea: Write “I need feminism because. . .” on a Frisbee and invite team members to finish the sentence. The athletes and their messages were then photographed and posted on Facebook.

“It wasn’t totally a response to the election but the morale of the team and of my friends was kind of low,” Hsu says. “People were uncertain about the future and a little scared.”