Men in My Little Pony costumes will need to find a new beer of choice. A Florida brewery has backed down in a fight with Hasbro over a trademark registration for its beer, MY LI’L BRONY.

For those who don’t know, and I can’t imagine there are any of you uncool people left, a “brony” is a male fan of the My Little Pony line of children’s toys and cartoon shows…adult male fans that sometimes dress up in costume. The bronies routinely meet at brony conventions and I guess hang out at the MIA Brewery in Miami. On March 3, 2015, the MIA Brewery filed a trademark registration application for the MY LI’L BRONY trademark in association with its beer. The specimen sample, which consists of the keg tap, can be seen herein. But, it wasn’t all rainbows and love from the people at Hasbro when they found out about the beer.

![](https://www.leelawservices.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-20-at-9.14.47-AM-300x69.png)

Hasbro is the company behind the *My Little Pony* toy line that first launched in 1983 and has spawned numerous cartoons and revamps to the product line. The line is still going strong after all these years as it earned $1 billion in sales in 2014. Hasbro tries to keep a clean image with its wholesome ponies and doesn’t want them associated with anything nefarious, like beer. On July 28, 2015, Hasbro filed an extension of time to oppose the registration of the MY LI’L BRONY trademark. If the opposition went forward, Hasbro would need to show that the MY LI’L BRONY trademark is confusingly similar to its MY LITTLE PONY trademark meaning if you saw the above mark on a beer you might be confused to think that it was associated with or endorsed by Hasbro. Yesterday, MIA formerly filed an abandonment of the trademark registration, meaning that MIA has walked away from the request to register the MY LI’L BRONY trademark. Either MIA got cold hooves and galloped away from the registration because of Hasbro or worked out some kind of settlement with Hasbro to avoid costly litigation and attorneys’ fees in the fight over the mark. This doesn’t stop MIA from still distributing the MY LI’L BRONY beer but they would do so under the threat of litigation from Hasbro. Lesson learned, if you mess with the pink pony, you may get bit. ![mylilbrony](http://piratedthoughts.com/wp-content/uploads/2015/08/mylilbrony.png)