“In the end, unfortunately, [chargemasters have] very raw information that's not designed around your insurance coverage, the actual doctors you’re going to see or all the pieces of your care and bundle it into a real price.,” said Daryl Tol, president and CEO of AdventHealth's Central Florida Division. “Really, only we can do that and I don’t mean that arrogantly; I just mean that you have to understand the total price and provide that transparently to a consumer who can see it, and we haven’t done that yet,” said Tol referring to the U.S. health-care system.