The controversial ex-hosts of the long-running British television show “Top Gear” are headed to Amazon.com Inc.’s Prime Instant Video service to create a new automotive series, people familiar with the matter said.

Jeremy Clarkson, Richard Hammond and James May have been scouting for a new home since they left the BBC, the home of “Top Gear,” earlier this year. They have since formed a new production company called W. Chump & Sons Limited along with “Top Gear” former executive producer Andy Wilman.

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