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On the wall of the Verdalina women’s boutique at Broad and Monroe streets, owner Deborah Boschen hung a photo of the downtown Richmond storefront of her great-great-great-grandfather.

That photo, taken in the early 1900s, shows John Boschen’s establishment next to the former Miller & Rhoads before the block was demolished and replaced with the current Miller & Rhoads building. John Boschen relocated to Adams and Broad, where he completed his 75-year run as a downtown merchant in the 1920s.

In 2012, Deborah Boschen sold her share of the Pink boutique in Carytown. A year later, she moved into her lovely sunlit space. “When I did choose that location for Verdalina, it was fun to kind of tap into his retail history,” she said.

“I was sort of hitching my wagon to what I thought would be the big landscape change down there with ICA,” she said, referring to Virginia Commonwealth University’s Institute for Contemporary Art, under construction two blocks west. She didn’t know that her friend Katie Ukrop would be opening the chic and charming Quirk Hotel two blocks east. Nor could she foresee that the upscale shirtmaker Ledbury would announce this week its plans to move into a renovated space several doors from Verdalina.