The GPU market and the PC market in general, continued to slide as users and corporations have stretched out their refresh rates. The Gaming PC segment, where higher-end GPUs are used, was once again the bright spot in the overall PC market for the quarter.



Notebooks drug down the overall PC market, and discrete GPUs.

Overall GPU shipments decreased -15% from last quarter, AMD decreased -5% Nvidia decreased -15% and Intel, decreased -17%

Year-to-year total GPU shipments decreased -16% —desktop graphics decreased -6%, notebooks decreased -22%

The decline in the Chinese economy and the oil glut have been blamed for the sluggishness of the PC market this quarter, but it is also the continuation of a long trend. Mobile phones and tablet sales were also off.

Graphics processors, stand-alone discrete devices, and embedded processor-based GPUs are ubiquitous and essential components in all systems and device today from handheld mobile devices, PCs, and workstations, to TVs, servers, vehicle systems, signage, game consoles, medical equipment, and wearables. New technologies and semiconductor manufacturing processes are taking advantage of the ability of GPU power to scale. The GPU drives the screen of every device we encounter—it is the human-machine interface.

The first quarter is typically flat to down in the seasonality cycles of the past. For Q1'16 we saw it decreased -15.2% from last quarter, and was below the ten-year average of -3.57%.

Quick highlights

AMD's overall unit shipments decreased -4.55%quarter-to-quarter, Intel's total shipments decreased -16.93% from last quarter, and Nvidia's decreased -15.06%.

The attach rate of GPUs (includes integrated and discrete GPUs) to PCs for the quarter was 139% which was down -0.22% from last quarter, effectively flat.

Discrete GPUs were in 32.8% of PCs, which is up 1.51%.

The overall PC market decreased -15.07% quarter-to-quarter, and decreased -10.60% year-to-year.

Desktop graphics add-in boards (AIBs) that use discrete GPUs increased 4.9% from last quarter.

GPUs are traditionally a leading indicator of the market, since a GPU goes into every system before it is shipped, and most of the PC vendors are guiding cautiously for Q2'16. The Gaming PC segment, where higher-end GPUs are used, was a bright spot in the market in the quarter, but not enough to lift sales significantly

The quarter in general

AMD's shipments of desktop heterogeneous GPU/CPUs, i.e., APUs, for desktops decreased -16.8% from the previous quarter. AMD's shipments were flat in notebooks. Desktop discrete GPUs increased 12.9% from last quarter, and notebook discrete shipments decreased -9.1%

Intel's desktop processor embedded graphics (EPGs) shipments decreased from last quarter by -14.8% and notebook processors decreased by -18.1%, and total PC shipments decreased -16.9% from last quarter.

Nvidia's desktop discrete GPU shipments were up 2.73% from last quarter; and the company's notebook discrete GPU shipments decreased -34.9%, and total PC shipments decreased -15.1% from last quarter.

Total discrete GPUs (desktop and notebook) shipments decreased -11.2% from the last quarter, and decreased -4.35% from last year. Sales of discrete GPUs fluctuate due to a variety of factors (timing, memory pricing, etc.), new product introductions, and the influence of integrated graphics. Overall, the CAGR from 2014 to 2017 is now -8%.

Ninety-nine percent of Intel's non-server processors have graphics, and over 66% of AMD's non-server processors contain integrated graphics; AMD still ships integrated graphics chipsets (IGPs).

For those who wish to understand the PC market, an understanding of the highly complex technology and ecosystem that has been built around the GPU is essential to understanding the market's future directions.

Graphics chips (GPUs) and chips with graphics (IGPs, APUs, and EPGs) GPUs shipments are a leading indicator for the PC market. At least one and often two GPUs are present in every PC shipped. It can take the form of a discrete chip, a GPU integrated in the chipset or embedded in the CPU. The average has grown from 1.2 GPUs per PC in 2001 to 1.39 GPUs per PC.

This detailed 50-page report will provide you with all the data, analysis and insight you need to clearly understand where this technology is today and where it's headed.

Our findings include discrete and integrated graphics (CPU and chipset) for Desktops, Notebooks (and Netbooks), and PC-based commercial (i.e. iPad and Android-based Tablets), or ARM-based Servers. It does include x86-based tablets, Chromebooks, and embedded systems.

The report contains the following content:

Major suppliers : Detailed data-on the shipments of AMD, Intel, Nvidia , and others.

: Detailed data-on the shipments of , and others. Financial results for the leading suppliers : Analysis of the quarterly results of the leading GPU suppliers

: Analysis of the quarterly results of the leading GPU suppliers Market Forecasts : You will also be able to download a detailed spreadsheet and supporting charts that project the supplier's shipments over the period 2001 to 2018. Projections are split into platforms and GPU type.

: You will also be able to download a detailed spreadsheet and supporting charts that project the supplier's shipments over the period 2001 to 2018. Projections are split into platforms and GPU type. GPUs : History, Status, and Analysis.

: History, Status, and Analysis. Financial History from for the last nine quarter : Based on historic SEC filings, you can see current and historical sales and profit results of the leading suppliers.

: Based on historic SEC filings, you can see current and historical sales and profit results of the leading suppliers. A Vision of the future : Building upon a solid foundation of facts, data and sober analysis, this section pulls together all of the report's findings and paints a vivid picture of where the PC graphics market is headed.

: Building upon a solid foundation of facts, data and sober analysis, this section pulls together all of the report's findings and paints a vivid picture of where the PC graphics market is headed. Charts, graphics, tables and more: Included with this report is an Excel workbook. It contains the data we used to create the charts in this report. The workbook has the charts and supplemental information.

Pricing and Availability

The Jon Peddie Research's Market Watch is available now in both electronic and hard copy editions, and sells for $2,500. Included with this report is an Excel workbook with the data used to create the charts, the charts themselves, and supplemental information. The annual subscription price for JPR's Market Watch is $5,000 and includes four quarterly issues. Full subscribers to JPR services receive Tech Watch (the company's bi-weekly report) and a copy of Market Watch as part of their subscription.

Click here to learn more about this major report, or to download it now. Or, for more information call 415/435-9368 or visit the Jon Peddie Research website at http://www.jonpeddie.com.

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About Jon Peddie Research

Dr. Jon Peddie has been active in the graphics and multimedia fields for more than 30 years. Jon Peddie Research is a technically oriented multimedia and graphics research and consulting firm. Based in Tiburon, California, JPR provides consulting, research, and other specialized services to technology companies in a variety of fields including graphics development, multimedia for professional applications and consumer electronics, high-end computing, and Internet-access product development. Jon Peddie'sMarket Watch is a quarterly report focused on the market activity of PC graphics controllers for notebook and desktop computing.

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