Update 12/19: Forever 21 issued a statement apologizing for the brands mishap amid backlash over the brand's Wakanda-themed sweater, which has since been removed from the site. "Forever 21 takes feedback on our products and marketing extremely seriously," the brand explained. "We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way."



Black Panther's monumental impact at the box office was felt across the world with fans showing up in droves to screenings of the film in their best African-inspired get-ups when it first hit theaters in February. As expected, the merch followed suit like the genius Wu-Tang Clan-inspired Wakanda logo or the Black Panther-themed costumes that flooded timelines this Halloween.

However, popular fast-fashion retailer Forever 21 missed the mark with its attempt at Black Panther merch and outraged Black Twitter when fans caught wind of a white man modeling a Wakanda Fair Isle sweater.

Forever 21

If you jet over to Forever 21's site to go looking for the $35 sweater it seems to be gone. The sweater still appears in the search results, but once you click it, it directs you back to the site's homepage. But the damage is already done and naturally, Twitter had feelings:

This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

this sweater just called 311 because Shuri's making too much noise in her lab pic.twitter.com/Npd7nxwhJP — Desus Nice (@desusnice) December 18, 2018

This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Lol wakanda people you got on y’alls marketing team? Cause... this ain’t it @Forever21 pic.twitter.com/KeZR3w9imX — Khalessi B ♔ (@ahfinebreeze) December 14, 2018

This content is imported from {embed-name}. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

ELLE.com has reached out to a representative for the brand for further comment and will update this post when we receive word.





Nerisha Penrose Assistant Editor Nerisha is the assistant editor at ELLE.com, covering all things beauty and fashion.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io