The Laureus Sporting Moment Award celebrates the moments where sport has unified people in the most extraordinary way.

Beyond Cricket: Meet Sachin Tendulkar, The Entrepreneur







Autoplay Autoplay 1 of 9 ​The Milestone Man The God of cricket, Master Blaster for millions of people worldwide, Sachin Tendulkar is an icon. He has to his credit 18,426 runs in One-Day Inetrnational cricket and 15,921 runs in Test cricket. There is so much more to the legend other than just his fantastic on-field performance. Never one to lose sight of his goal, Tendulkar has been able to establish himself as a coveted brand and an entrepreneur. Considering Tendulkar’s illustrious career and multiple endorsements, his estimated net worth is around Rs 118 crores.

As the sporting legend turns a year older, here's a look at his entrepreneurial achievements. ​'Tendulkar's' & 'Sachin's' (2002) Sachin Tendulkar began his journey as an entrepreneur by opening a restaurant in Mumbai in 2002. He partnered with celebrity hotelier Sanjay Narang, and his first eatery was named 'Tendulkar's'. Soon after, he opened another one, 'Sachin's', in Mumbai and Bengaluru. Although, the cricketing star took keen interest in setting up the ventures, he did not taste success and had to eventually shut down both by 2007. However, never one to give up, Tendulkar followed through with other business ventures.



(In Pic: Sachin and wife Dr. Anjali Tendulkar are seen together at an event.)

Sach (2011) The Future Group's Big Bazaar launched a range of personal care products named 'Sach', inspired by Sachin Tendulkar. The cricketer is also a stakeholder in the joint venture between Future Group and the Manipal Group, which has under its aegis a variety of products in the health supplement, sports goods, fitness equipment and lifestyle accessories categories.



(In Pic: Sachin Tendulkar with Mukesh Ambani and his son Akash during the Mumbai Indians practice match at the Wankhede Stadium in Mumbai.) ​Musafir (2013) The cricketer had 7.5 per cent stake in this UAE-based travel portal, apart from also being its brand ambassador. Despite being associated with such a big brand, the portal failed to deliver and eventually Tendulkar decided to exit from the partnership. After 5 years of being associated with the brand, he retired with Rs 25 crore, one crore for being the brand ambassador for each year and Rs 20 crore at the time of exit.



(In Pic: Sachin Tendulkar and Vinod Kambli during the prize distribution of the 1st T20 Mumbai League final at the Wankhede Stadium in Mumbai.)

Sports Franchisees (2014) Like we said, you can't take sports away from the God of cricket. Tendulkar may have stopped playing, but he is now the co-owner of the Indian Super League (ISL) franchise Kerala Blasters FC, Badminton Premier League team Bengaluru Blasters, and Master Blaster's magic in Kabaddi. As a co-owner of ISL, the former Indian cricket team captain had been associated with the club since its inception in 2014. However, in September 2018, Tendulkar sold off his stake in ISL after an association of 4 years.

LONDON: Batting legend Sachin Tendulkar has been shortlisted as one of the 20 contenders for the greatest Laureus Sporting Moment 2000-2020 Award The moment is titled ' Carried On the Shoulders Of A Nation ', a reference to the Indian cricket team 's 2011 World Cup triumph.In his sixth attempt at the World Cup nearly nine years ago, Tendulkar became a part of a victorious team.Carried on the shoulders of the Indian team, Tendulkar made a lap of honour, shedding tears of joy after the victory was sealed in his home city Mumbai.Former Australia captain Steve Waugh, who is a member of the Laureus Academy, described Tendulkar's nomination as a fantastic moment for cricket."It is fantastic for our sport. It is very hard to get nominated for Laureus. It was a remarkable achievement (2011) and Indian cricket is doing fantastic," Waugh told PTI."I remember when we won the Laureus Sports Team of the Year (2002). It was a great moment for Australian cricket."The foundation has launched the Laureus Sporting Moment 2000–2020 public vote, which gives fans opportunity to choose one of the winners of the prestigious Laureus World Sports Awards.In Berlin on February 17, the 20th anniversary Laureus World Sports Awards will honour the greatest sporting triumphs of 2019, celebrate the power of sport in transforming the lives of young people around the world and, through this campaign, award the greatest Laureus Sporting Moment of the last 20 years.The Laureus Sporting Moment Award celebrates the moments where sport has unified people in the most extraordinary way.This campaign shortlists 20 sporting stories from the last 20 years that have left their mark on the world.The Laureus Sporting Moment 2000–2020 public vote will celebrate the transformational power of sport and reinforce Laureus' 20th anniversary message - 'Sport Unites Us'.With three knock-out rounds, the top-20 moments will be whittled down to 10 and then five, with the top-five moments going head-to-head, with one moment ultimately crowned the winner of Laureus Sporting Moment 2000-2020.The voting takes place between January 10 and February 16, with the winner being announced during the Laureus World Sports Awards Show on February 17 in Berlin.