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Shaming your customers will certainly deter them from frequenting your business, right? Well, for a Vancouver grocery store, that couldn’t be more wrong.

East West Market owner David Kwen implemented a colourful way of encouraging his shoppers to bring their own reusable bags. For customers who forgot them, their groceries were packed in head-turning plastic bags that read “Wart Ointment Wholesale,” “Into the Weird Adult Video Emporium” or “The Colon Care Co-Op.”

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The idea was to shame shoppers for using plastic bags and convert them to eco-friendly, reusable bags. Instead, people flocked to the grocery store, paying the five-cent plastic bag penalty just to get their hands on the unique designs.

Kwen clearly didn’t expect his eco-effort to backfire like that.