No one can ever be sure what will be the next big thing on the internet, but for 15 minutes one day last fall, that thing was a scented candle. It started with a simple sell on etsy.com, the ugly step-brother of eBay, and quickly spread over Facebook, and finally trending on Twitter. It was an unusual candle to be sure, and there was only one place you could get it, of course. I mean, just how many places do you think sell a candle that smells like ‘Old Books’.

But now the trend of boutique scents has come full circle with the release of Candle Sense’s latest offering…the ‘Scented Candle’ scented candle. “Yeah, I thought we went one too far, but the sales really took off. Even the older scents are selling well.” says Candle Sense owner Thomas Pullman.

As the scented candle market expands with no end in sight, Mr. Pullman is optimistic about the direction of his company. “We’re just happy people are still basically allowing us to troll them with our ‘imaginative scents’,” says Pullman. “At this point we could probably put out anything and it would sell. ‘Jar of Cheap Wax at Premium Cost’ scented candle? Or how about a line of ‘Ol’ Factory’ scents that smell like old factories. Olfactory, get it? That would be a big hit.”