According to MPH Entertainment, the production company that is Mr. Millan’s partner in all its many offshoots and co-owns the TV show with the producers who discovered him, he will be a $100 million business in a few years. And he says he’s just getting started.

“Anything that is realistic, if I create it in my mind, it can become a reality,” he says, evoking one of his favorite authors, the self-help superstar Wayne W. Dyer. “That is the power of intention.”

Like the dogs that he is world-famous for understanding  and, notably, unlike some of their owners  Mr. Millan doesn’t judge others. Instead, he lives in the now and maintains a sort of über-balanced mien. For without balance, or what he calls “our most important tool: calm, assertive energy,” no one can be a pack leader. And that, more than anything else, is what Cesar Millan dearly wants each of us to be  for our animals, sure, but also for ourselves and the well-being of the planet.

“World transformation begins with self-transformation,” he advises. To achieve that, he says, you need a co-pilot: “My suggestion is you have somebody next to you that is willing at any time to transform the moment. That is called dog.”

THERE are 65 million dogs in the United States, where pet care is close to a $40 billion industry. By one estimate, dog owners spend an average of $11,000 over each pet’s lifetime. And even during a recession, such spending shows no signs of flagging. Simply put, Americans are nuts about their pets.

Or maybe we’re just nuts. Which is pretty much the underlying message of “Dog Whisperer.”

Did you see the episode about Genoa, the golden retriever who was afraid of the garage? Mr. Millan quickly sussed out that the woman of the house had strong feelings about the garage, too  namely, she resented it because her husband spent more time puttering there than he did cuddling with her. Problem solved.

How about the one about Li’l Miss Kisses, the Maltese whose owner was obsessed with pink? The woman’s apartment, her outfit, everything was pink. Including the dog. Can you blame Kisses for urinating on the floor? Then there’s the episode in which Mr. Millan sat down with Kathy Griffin, the comedian, and Pom Pom, her Labrador mix.