(Orlando, Florida) - Professional Coin Grading Service (http://www.PCGS.com) of Santa Ana, California and DuPont Authentication (DuPont) of Wilmington, Delaware have announced creation of a new, anti-counterfeiting 3D security hologram for PCGS holders. The addition of the prominent, high-tech emblem is part of the ongoing, aggressive efforts by PCGS to combat the global proliferation of counterfeit coins.



Designed to combat counterfeiting, the DuPont Authentication developed PCGS 3D security hologram image changes when viewed from other angles. Designed to combat counterfeiting, the DuPont Authentication developed PCGS 3D security hologram image changes when viewed from other angles.

The DuPont™ Izon® 3D security holographic technology is one of the major features of "the next generation of PCGS holders" unveiled at the PCGS Set Registry® luncheon during the Florida United Numismatists convention in Orlando, Florida on January 10, 2014.

"This is a big step forward to stay more than a step ahead of counterfeiters around the world and to aggressively provide additional safety and security for collectors and dealers. This will give additional confidence for buyers and sellers of PCGS-certified coins," said Don Willis, President of PCGS, a division of Collectors Universe, Inc.

"This is the next generation of PCGS holders. It will be very, very difficult for counterfeiters to copy our holders with the hologram," he emphasized.

In addition to the hologram, Willis revealed that new PCGS holders scheduled to be used starting in late January will be made of clear, scratch resistant acrylic for sharper viewing of encapsulated coins. The holders also will have other covert security features to provide additional protection and safeguards.

"The DuPont™ Izon® 3D security hologram is extremely difficult to replicate and contains numerous elements – both overt and covert – to foil counterfeiters. Buyers and sellers of PCGS-certified coins should look for the 1-2-3-4 progression of dots that appear along the perimeter of the PCGS logo on the authentic holograms we'll begin using. The multi-angle holographic images provide for fast visual verification of authenticity," he explained.

"We're all very impressed with the technical aspects of the hologram. It's a fantastic addition to our security package," said Willis.

A video that clearly shows what to look for in the new hologram will soon be posted on the PCGS website, www.PCGS.com.

The official launch of the new high-security hologram will be at the Long Beach Coin, Currency, Stamp & Sports Collectible Expo, January 30 - February 1, 2014. The PCGS Booth (#807) in Long Beach will feature an informational video about the improvements and have a display of the new hologram and new holder. Customer Service representatives will be on hand to answer questions from collectors and dealers.

There will be similar displays at the PCGS booths at the American Numismatic Association National Money Show in Atlanta, February 27 - March 1, and at the Whitman Baltimore Coin & Collectibles Expo, March 27 - 30.

"PCGS has set the standard for authentication and grading. It is a role of great responsibility to maintain the trust and confidence of collectors and dealers around the world. Working with DuPont in creating this new hologram is our latest, major global initiative in combating counterfeiting and protecting the marketplace from forgeries," explained Willis.



When viewed from various angles, different side dots can be seen in the DuPont™ Izon® 3D security hologram developed for PCGS When viewed from various angles, different side dots can be seen in the DuPont™ Izon® 3D security hologram developed for PCGS

Owners of PCGS-certified coins now in older holders can have their coins encapsulated in a new holder for a discounted price as part of a special Reholder promotion. PCGS will charge $5 for Standard Reholders and $10 for Secure Reholders for all in-house orders. The on-site grading fees for Reholders will remain the same at $12 for Standard Reholders and $20 for Secure.

"DuPont and PCGS share a passion for protection, and through the use of DuPont™ Izon® 3D security holographic technology, we're pleased to help deliver the PCGS 'gold shield standard' to its valued customers," said Peter Waker, Global Business Director, DuPont Authentication.

DuPont Authentication provides market-leading brand protection programs, anti-counterfeit solutions and document security systems to large corporate and government entities. These solutions use a combination of market-leading technologies to safeguard the world's largest brands and government organizations from the damaging effects of counterfeiting. For further information, visit http://authentication.dupont.com.

Since its founding in 1986, PCGS experts have authenticated and graded over 27 million coins with an estimated market value of $27 billion. In recent years PCGS has expanded into Europe and Asia, opening offices and coin submission centers in Paris, Hong Kong and Shanghai as well as developing strategic partnerships with other companies in Beijing and Guangzhou, China.

For additional information about Professional Coin Grading Service, visit http://www.PCGS.com or call PCGS Customer Service at (800) 447-8848.