Introduction

Pakistan is an emerging mobile market, with all the challenges and opportunities this entails. With digitalization at its early stages, the 3G/4G penetration rate in the country stands at 35.21%, which means more than 74 million subscribers are connected. But this is set to grow through the government's Vision 2025 initiatives, which considers Information and communications technologies (ICT) the key drivers of innovation, economic growth, competitiveness and greater social inclusion. And mobile operators will have a fundamental role to play in fulfilling these ambitious objectives in the next five years.

We have analyzed Pakistan’s mobile networks on several occasions in our global reports. But in this report, we've delved deeper to analyze the mobile network experience of our Pakistani users, across the country, over the 90 days from the start of October 1, 2019, to see how the four operators— Jazz, Ufone, Zong and Telenor — stack up on real-world measurements.

And in our first look at Pakistan’s mobile market, we saw a fierce competition between two operators in most of our award categories. Jazz and Zong came head to head in Video Experience, and won awards in two categories individually. While Jazz showed its strength in speeds, Zong differentiated itself in 4G Availability and Coverage Experience. Ufone was the only other operator to have won an award — Latency Experience.