Donte Palmer posted a photo of himself doing his signature "man squat" as he improvised at changing his son's diaper in a men's restroom.

JACKSONVILLE, Fla. — A viral photo by a Jacksonville father has sparked Pamper's initiative to install 5,000 diaper changing tables in men's restrooms across the United States and Canada.

“I looked around the bathroom, there were no changing tables," Palmer said. "I got into my perfect man squat, threw Liam over my lap and began to change him.”

The photo was shared across social media, eventually catching the eye of Pampers.

Months later, Pampers, with help of Grammy-winning musician John Legend, announced their plan to install thousands of bathrooms as part of its Love the Change campaign.

The campaign's first changing table will be installed in Jacksonville, a Pampers spokesperson told First Coast News. No specific date or location was announced.

Legend is helping promote the campaign.