FOR IMMEDIATE RELEASE : May 2011

RoboDynamics Headquarters, Santa Monica, CA

SchultzeWORKS designstudio (www.schultzeworks.com) of Pasadena, CA is proud to announce a breakthrough in robot design. Commissioned by RoboDynamics of Santa Monica, CA, ‘Luna’ is the world’s first personal robot integrating three unique feature sets : Luna is (1) completely expandable via expansion ports, (2) fully programmable with open standards and, above all, (3) affordable.

The industrial design work for Luna addressed dual and conflicting demands between design and engineering. The engineering challenge was to incorporate the client’s existing and proven TiLR robot hardware, firmware, and drive train. The design challenge was to create an original and compelling techno-beauty that would engage users and invite interaction.

“We conducted an exhaustive search for a design studio who could deliver exceptional design within the context of a technical and engineering challenge that is inherently entailed in bringing world’s first personal robot to market.” said Fred Nikgohar, CEO of RoboDynamics. “With SchultzeWORKS, we found a partner who has enabled our company to articulate an exceptional visual and artistic design, while simultaneously helping us mitigate the stringent technical and quality standards contained within Luna. This ability to work both within an artistic and technical framework is indeed a rare gift that Dave and his team brought to the table for us.”

BIO | BACKGROUND :

SchultzeWORKS designstudio was founded by Dave Schultze in 1997. Since then, the firm has designed goods in the categories of consumer electronics, housewares, furniture, and lighting. Schultze has a degree in Architecture, an Architect’s License, and a Masters of Industrial Design from the prestigious ArtCenter College of Art + Design in Pasadena, CA. Dave maintains his commitment to education by being a Lynda.com author and by teaching a weekly class in 3D Visualization at OTIS College of Art + Design in Los Angeles, CA.

SPECIAL THANKS TO:

Peter Santaw for his remarkably good advice, engineering expertise, and introduction to RoboDynamics.

PRESS CONTACT :

Dave Schultze, Owner, SchultzeWORKS designstudio

626-440-1934 | dave@schultzeworks.com

107 S. Fair Oaks Ave. Suite 308 Pasadena, CA 91105 USA

Link to press release : www.schultzeworks.com/luna/

Larger images are available for print. Please call or e-mail for information.

Images of the Luna Robot by SchultzeWORKS are licensed under a Creative Commons License, as based on a work at www.schultzeworks.com. Permissions beyond the scope of this license are available at schultzeworks.com/creative-commons.