The Karni Crossing, Friday. From 10 am, Gazans have been travelling down the road leading from Saja’iyya to the Karni Crossing, which used to be the main meeting point between the Israeli economy and the Gazan economy. They settle between the water tower and the large greenhouses, near the border.

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In front of them, there are two fences. One stretches along the borderline. It’s an improved system equipped with all the electronic accessories. To the west, within the Gaza Strip’s sovereign area, there is a looped barbed fence aimed at preventing access to the border fence. The distance between the two fences is 70 to 100 meters. This is the battlefield or, if you insist, the killing zone.

On ordinary days, one can see IDF equipment and soldiers operating in this area, with the Gazan side’s forced acceptance. A Palestinian who enters this area is seen as trying to break through the border fence into Israel. The IDF order is to implement the rules of engagement: First of all, to shoot into the air, and then to shoot towards his body.

The smoke produces great photos. It’s what it does best (Photo: EPA)

The Palestinians try to roll burning tires into this area, hoping they will set the border fence on fire. Meanwhile, they conduct an experiment: Every burning tire raises a cloud of black smoke. The west wind carries the smoke over the young jojoba orchard, whose seeds are used to produce oil for cosmetic purposes. Cosmetics and tire smoke don’t go together.

From there, the pillar of smoke travels to the homes of Kibbutz Nahal Oz, and moves eastward towards Kibbutz Sa’ad. The smoke produces great photos. It’s what it does best.

The battle is over the narrative, the perception. “There is no other story here,” one of the IDF commanders tells me the next day. The question is how will this day be perceived by the Israelis, by the Gazans, by the Palestinians in the West Bank, by the public opinion in Arab countries, by Western governments. Five different fronts, each with its own politics. Israel can’t win such a conflict. All it can do is avoid losing.

Now, I’m going to complicate this complex account even more by saying that although Hamas and Israel are archenemies, although each side seeks to eliminate the other side, both sides have a shared interest in some sense. I’ll explain.

Meanwhile, in the eucalyptus grove at the entrance to Nahal Oz, I meet two IDF commanders. “It started out as a civil initiative on social media,” one of them says. “It was detected by Hamas, which enlisted the initiative for its own purposes. It wants popular but violent protest activities. Its goal is to put Gaza back on the Arab and international agenda. The right of return is just a platform.”

But that’s our goal too, I said. Major-General Yoav Mordechai, the coordinator of government activities in the territories, traveled last month to Cairo, to Washington (twice) and to Brussels to try to convince Arab and Western governments to do something to prevent Gaza from collapsing. If Gaza falls, it will fall on our doorstep.

This is a conflict Israel can’t win. All it can do is avoid losing (Photo: AFP)

“Gaza is in serious distress,” one of the officers replied. “Hamas is in serious distress. It has no achievements. The Qataris and Iranians are transferring some money, but apart from that it’s in complete isolation. Yahya Sinwar, the Hamas leader in Gaza, consults no one. He makes his decisions on his own. He went towards Egypt and towards a reconciliation with (Palestinian President Mahmoud) Abbas. The move failed because of Abbas. There isn’t much left for him to do. The reconciliation with the Palestinian Authority is pretty hopeless. He isn’t interested in another battle with Israel. He knows he will suffer a heavy blow and won’t achieve a thing. Having no other choice, he took over the civil protest initiative.”

As far as he’s concerned, I said, it’s a good idea.

“It is,” one of the officers said, “but when he did it last Friday, he did it his way. There were armed cells among the protestors that wanted to break through the fence to set it on fire, to kidnap soldiers and perhaps break into one of the kibbutzim. There are several people within the crowd, members of Hamas’ elite Nukhba force, who are hiding guns, knives, explosives under their clothes. Their intention was to turn into a fighting force.”

Nineteen or 20 Palestinians were killed on the first Friday, I said.

“One-third of the dead are armed terrorists,” one of the officers said. “Another 40 percent are members of the organizations, including a Nukhba company commander. Most of the others were identified as key instigators. The first person who was killed was a farmer. It was a misidentification by a tank.”

The orders received from the General Staff are clear. A soldier is allowed to fire in three cases: If he is in a life-threatening situation, if he detects damage to state infrastructure and if he spots key instigators. In the last case, he must receive approval from a commander. First, he fires into the air, and only then he shoots towards the person’s body.

“Let’s assume that 400 people had broken through the border fence,” one of the officers said. “We would have had to stop them with fire. At least 50 of them would have been killed. It would have been a strategic event. They would have had to retaliate. We would have had to retaliate. In fact, we are preventing war through our surgical activity. There are no interim situations in Gaza. If you start it all over again, there will be missiles on Ashkelon, Be’er Sheva and Jerusalem. People don’t understand that.”

I saw the crowds flocking to the border, I said. They included women and children too.

“There are those who come because of the water and food they are handing out there,” one of them replied. “That’s the situation in Gaza. And there is a rate: $3,000 for a dead person, $500 for serious wounds, $300 for moderate wounds.”

The Palestinian journalist’s funeral. The greatest damage to the Israeli battle over the narrative

I returned to the jojoba orchard, opposite the Karni Crossing. It was 2 pm, when the prayers at the mosques came to an end. Around the water tower, the crowds totaled several thousand people. Black smoke emanated from four other spots in the north and in the south. The ambulance screams blended with the shouts from the crowd and the warning announcements from the Israeli side. A tire was followed by a tire.

Brigadier-General Dedi Simchi, the commissioner of Israel's Fire and Rescue Services, arrived with his elite unit, 36 firefighters whose unit is known as Lehava (“flame”) —the same name chosen by one of the Kahanist gangs. The firefighters brought water cannons to use against the tires. They also brought huge ventilators, wind-pushers.

Some 20,000 Gazans arrived at the fences, half the number of people who arrived the previous Friday. The death toll dropped by half too, to nine. But the numbers don’t matter: As far as Hamas is concerned, it was an achievement.

“They are achieving more in these events than they achieved in Operations Cast Lead, Pillar of Defense and Protective Edge,” one of the officers told me.

One of the nine dead was journalist Yaser Murtaja, who was killed during the day. His funeral was held Saturday in Gaza in the presence of an enormous crowd. His death was the greatest damage to the Israeli battle over the narrative during the weekend. I asked an authorized military source how is it possible that a person wearing a protective vest marked PRESS was shot and killed. The answer was: “We’re looking into it. There is no order in the IDF to shoot at journalists.”

But this story isn’t a zero-sum game. The IDF’s achievement in the two days of conflict isn’t insignificant: It stopped the protestors from breaking through the fence, it prevented the situation from deteriorating to a comprehensive conflict and it didn’t violate the holiday routine in the Israeli communities. “There wasn’t a single Code Red alarm during the holiday,” one of the officers told me.

Hamas played a considerable part in this achievement, I said. It wasn’t worthwhile for it to fire Qassam rockets, so it didn’t. These days prove that Hamas can gain full control on the ground when it wants to.

The IDF’s failure is on another front, in convincing the political echelon to do something positive to prevent Gaza from collapsing. Military documents raise different ideas, including transferring the control of Gaza from Hamas to the Palestinian Authority or to a consortium of Arab League states. The documents talk about investments in Gaza, including Israeli government investments, in rebuilding the civilian infrastructures, the water, the sewage, the electricity, etc.

Gaza could threaten us in ways we have yet to experience. For example, with an epidemic that would spread into Israel. Or perhaps with a white flag that would be raised over all the homes of Gaza. And then what would we do?