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“#NoSnowflakes,” warns an employee recruitment campaign, but the West Salem-based construction company meant no political offense by the message it put on a Third Street billboard, according to its business recruitment manager.

The term was first used in pop culture to disparage spoiled, lazy millennials at the turn of the century and in more recent years has been applied generally to political liberals.

“We don’t care what politics a person has as long as they show up and work hard all day long,” Greg Brickl said when asked about a politically loaded term that has raised some eyebrows.

Brickl said Brickl Bros. values all of its employees, along with the racial, religious, political and other diverse backgrounds and experiences they bring to the job.

“Snowflake” got its start as a significant term in pop culture in the 1999 cult film “Fight Club,” in which author Chuck Palahniuk’s Tyler Durden character tells his crew of anarchist thugs, “You are not special. You are not a beautiful and unique snowflake.”