"It is important to make people understand that it is not a sweet gesture, the expression of a unique sentiment, but an action that is totally banal," writer Alberto Toso Fei tells the Gazzetta del Sud . He is behind a campaign called Unlock Your Love, which is distributing flyers in the famous Rialto, San Marco and Accademia areas. "Your love doesn't need chains," the leaflet says under a drawing of a heart-shaped open padlock. It also points out: "Venice doesn't need your garbage."