A week after neighbors defaced provocative ads promoting a documentary series from Viceland that they found offensive, the ads were back – with changes that incorporated the exact wording of the neighbors’ graffiti.

One ad, which previously featured a group of naked men with the message “Thomas is getting in touch with bears,” had been graffitied over to read “chipmunks” instead of “bears” because neighbors were dismayed at the sexual nature of the ad. In Viceland’s new ads three of the men in the ad are now giant chipmunks.

A neighboring ad had read “Right now on TV, 8-year-olds are getting stoned” before neighbors graffitied it with “Right now on TV, 8-year-olds are getting library cards” last week. It now features a child with a library card and follows the graffitied suggestion for ad copy verbatim.

A Viceland spokesperson offered only a two-word statement to readers about the change: “DULY NOTED.”

Mike Montgomery, who works at National Promotions & Advertising and has been in touch with a neighbor about the her response to the ads, called the move “responsive marketing” on Vice’s part. Montgomery’s group did not create the ads, but distributes them on behalf of Viceland.

“Viceland heard exactly what the community had to say and they acted quickly to give it to them,” Montgomery said. “You don’t see that very often. That level of attention or responsiveness is very impressive.”

At least four ads have been restored in their new, altered form – at 22nd and Florida, 23rd and Alabama, 24th and Bryant, and 24th and Folsom streets.

Cynthia Lasden, a local teacher who led the effort against the ads, said the ads were initially replaced with unrelated ones after she and others graffitied over the billboards. A few days later, the new “edited” versions appeared. Lasden was more confused than impressed.

“I think it’s odd they used our comments,” she wrote in an email. Even in their original form, though, “They don’t match the content of the video documentaries they are advertising.”

The reference to eight-year-olds getting stoned, for example, promotes a documentary about children using medical cannabis.