NEW DELHI: London-headquartered professional services firm EY is set to open its first artificial intelligence centre in Mumbai to help its clients figure out the best way to use these emerging technologies.The centre will bring together teams of multi-disciplinary practitioners, combining expertise in areas such as AI, robotics , machine learning and cognitive technology, along with domain experience in sectors, according to the firm."The premise is that when any technology comes in, there is a lot of hype. Everyone talks about it but most don’t know how to adopt it," said Milan Sheth , partner, advisory services and technology sector leader, EY India He said that artificial intelligence is already being deployed across industries such as automotive, telecom and technology, but there is a need to help enterprises understand how they can best use these new technologies to their advantage."The idea was to demystify AI since everyone talks about the concept but nobody talks about how to apply it. The B2C (business to consumer) industry adopts this very quickly; B2B (business to business) is the slowest adopter," Sheth said.The idea to set up such a centre first came up six months ago, after which EY developed training content, got trainers and conducted a few beta sessions with some clients over the past three months.