The two companies have published a new plugin that comes with a number of built-in tools to prepare blogs ahead of the launch. It comes packed with tools that let bloggers choose to auto-play video or use tap-to-zoom photo galleries to make their posts more interactive.

It's a significant move for Facebook, given that WordPress' open-source software now powers more than a quarter of sites on the web. The company says that all standard templates will support the plugin out of the box, but warns that if site owners have customized their templates, they may need to play with the plugin to get optimal results. Given that it's open-source, there's likely to be plenty of support, which will give Facebook's tech the chance to shine over other mobile-optimized platforms like Google's AMP.