According to Sony Interactive Entertainment vice president of marketing John Koller, PlayStation VR is a technology that "needs to be lived to be believed."

Loading

Loading

And that's why—starting in June—Sony will be rolling out over 500,000 in-store demos across retailers. Speaking at a GameStop investors meeting last week, Koller said "experiential marketing" will be a large part of PlayStation VR's marketing."Trial drives the conversion to purchase," Koller said. "We'll have a fantastic technology, but you need to get your hands on it." Fortune reported GameStop will be a "key launch partner" for Sony. The retailer will have a "significant" amount of stores with "dedicated PlayStation VR demo stations."GameStop CEO Paul Raines told investors it's likely GameStop stores will have "a lot of [PlayStation VR] demos in stores," but not as many stores demoing the Oculus Rift or HTC Vive."We've played all the VR that's come through our office, and the setup time for PlayStation VR is significantly easier and the space required to demo is small," Raines said.Unsure which headset you want to shell out for? Check out IGN's comparison of PlayStation VR, Oculus Rift, and HTC Vive

Nicole is a freelance writer for IGN. You can follow her on Twitter