MONTREAL, QUEBEC--(Marketwired - Jan. 22, 2016) - This is not Barbie the way you remember her. This is haute couture on display, a gathering of the world's most elite designers. A major new exhibition in the history of fashion is about to be unveiled. One of the best-loved dolls of all time, Barbie is launching a museum, Barbie Expo in the heart of downtown Montreal at Les Cours Mont-Royal.

The expansive 5,000 square feet Barbie Expo at Les Cours Mont-Royal will feature over 1,000 unique fascinating & one-of-a-kind Barbie dolls on display, wearing styles that represent every trend and generation. Who else but Barbie could embody the evolution of fashion in the last 60 years?

Connoisseurs of haute couture will rejoice and marvel at the Barbie dolls beautifully dressed by world renowned designers such as Christian Dior, Versace, Givenchy, Donna Karan, Giorgio Armani, Ralph Lauren, Vera Wang, Oscar de la Renta, Christian Louboutin, Zac Posen, Carolina Herrera and Herve Leger among many others.

There are also entertainment industry Barbies of Marilyn Monroe, Audrey Hepburn, Elizabeth Taylor, Beyonce, Cher, Jennifer Lopez, Farrah Fawcett, Barbra Streisand and Lucille Ball to name a few. For film aficionados, there are Barbies inspired by blockbuster hits such as The Hunger Games, The Wizard of Oz, Twilight, Grease, Titanic, My Fair Lady, Gone with the Wind and Legally Blonde.

Other notable Barbies include icons of style: Kate Middleton, Marie Antoinette, Coco Chanel, Grace Kelly and Cleopatra. These custom made, one-of-a kind dolls make the Barbie Expo a must destination for Barbie fans of all ages.

An exclusive by-invitation-only launch event is planned for Wednesday, February 10th. Barbie Expo will open to the public the following day. This permanent world-class exposition will be open during normal business hours, seven days a week. Admission is FREE but donations towards Make-A-Wish® Québec will be accepted.