Read MoreApple CEO Tim Cook: 'I'm proud to be gay'



There is no question that Tim Cook has been a successful CEO at Apple. Since he took over as CEO in August 2011, shares of Apple have almost doubled and revenues have grown from $128 billion to our expectation of $191 billion this calendar year. Looking back even further, Cook has been flawlessly running the operations of Apple since the stock was $1 in 1998 (split-adjusted). In our view, this puts Cook in an elite class of managers with few peers.



Overall, we believe Cook's choice to announce his sexuality will largely be a popular one; however, there will inevitably be some people that have a harder time understanding his decision. Investor reaction to shares suggests they are making the bet that consumers around the world will not change how they view Apple or consume its products. Beyond Apple, as many have already commented, Cook's announcement could open the door for more public company CEOs to live without fear of negative reaction from investors, business partners, or customers regarding personal details of their lives.