"LASTS LONGER" ad campaign

Art Director Ryan Smith approached me with an idea for his client, Interstate Batteries, that was inspired by stories from actual customers. The tales consisted of cars submerged in water, left on the side of the road, or abandoned after an accident. After returning to these vehicles the next day, to the amazement of the customer, the car lights were still on. With the basis of these stories as our inspiration, we took a playful look at how Interstate Batteries last much longer than conventional batteries.

Each image was a combination of stock, cgi and some photoshop wizardry.

Agency: Firehouse

Client: Interstate Batteries

Copywriter: Harry Kniznik

CD: Tripp Westbrook

AD: Ryan Smith