As studios and media companies were lining up to condemn a pending Georgia religious liberty bill, North Carolina’s governor signed legislation that overturns local LGBT anti-discrimination ordinances.

Rob Reiner, who helped lead a campaign to overturn California’s Proposition 8 in the courts, on Thursday said that he won’t shoot in North Carolina unless its new law is repealed.

“Until this hateful law is repealed and LGBT North Carolinans are treated with the equal dignity they deserve, I will not film another production in North Carolina, and I encourage my colleagues in the entertainment industry to vow to do the same,” he said in a statement released through the Human Rights Campaign. “Enough is enough.”

The state drew a healthy share of production, particularly to the Wilmington area, until lawmakers altered its tax credit program to a far-less-lucrative grant program. Still, the state has drawn some pilots as well as ABC’s revival of “Dirty Dancing,” shooting near Asheville.

Meanwhile, the chorus of studios and production companies opposing the Georgia bill continues.

Netflix said that it would move its productions elsewhere if Gov. Nathan Deal signs the legislation.

“Netflix is an inclusive company,” the company said in a statement. “We recently completed two films and a series in Georgia and had planned on filming two series there in the coming months. Should any legislation allowing discriminatory practice be signed into state law, we will move our productions elsewhere.”

Open Road Films also said it opposes the bill.

“Open Road Films is proud to support diversity and inclusion in all of our business practices,” the company said. “We will not remain silent in the face of a discriminatory law such as Georgia House Bill 757. Along with our colleagues in the motion picture industry, we urge Governor Deal to veto this reprehensible proposed law.”