Having trouble sleeping and passing wind are some of the growing list of bizarre reasons Victorians have called Triple Zero, prompting authorities to call for a cut-down on non-urgent calls.

Ambulance Victoria said about 95,000 unnecessary calls for an ambulance are made each year, putting an enormous strain on resources.

Health Minister Jill Hennessy today called on people to learn when it is appropriate to dial Triple Zero, and when it is not.

"Some examples include people calling because they can't get to sleep, to very minor health conditions such as they cut their finger or they haven't passed wind for 24 hours," she said.

A corresponding advertising campaign launched today highlights a situation where dialling Triple Zero was warranted and why.

The story focuses on Will, whose life was saved with the help of Mobile Intensive Care Ambulance (MICA) paramedics, who were able to stabilise him and rush him via Air Ambulance to emergency.

“Will’s life was saved because a MICA paramedic was available and not tied up with non-emergency calls,” Ms Hennessy said.

She said people should always call for an ambulance "if they think they need one", but Nurse on Call and GP services were available if they had minor ailments.