Content Marketing and Distribution (40%): Short informative pieces written with the intent to educate freelancers to read how Dash can help them avoid large fees, transfer instantly and offer privacy. These articles will be distributed on Linkedin Sponsored Content, Facebook Sponsored Content and Freelance Talk Forums.





Short informative pieces written with the intent to educate freelancers to read how Dash can help them avoid large fees, transfer instantly and offer privacy. These articles will be distributed on Linkedin Sponsored Content, Facebook Sponsored Content and Freelance Talk Forums. Direct Advertisements (30%): Multiple variations of sidebar AdvertisementsÂ directly targeting freelancers will be run on Facebook and Linkedin and users will be directed to the platform, Dashlancer for the course and wallet activation. Advertisements that do better will be scaled up and variations that perform below average will be culled.





Multiple variations of sidebar AdvertisementsÂ directly targeting freelancers will be run on Facebook and Linkedin and users will be directed to the platform, Dashlancer for the course and wallet activation. Advertisements that do better will be scaled up and variations that perform below average will be culled. Youtube Advertising (30%): Educational Videos targeted to freelancers through geographical, interest based filters to to attract more users.



Introduction to Crypto-currencies What is unique about Dash ? Advantages over Bitcoin. Setting up a Dash wallet How to secure and backup a Wallet. How to transfer Dash Private send and Instant Send. Dash Invoice Format

Freelancers lose between 5-8% on their payments, wait weeks on end and face many regulatory hassles to get their money. Using Technology as is, Dash is significantly cheaper(~0.5%), fast and private. All it lacks is awareness and adoption.



Margins are higher in the services businesses overall, allowing better absorption of Dash price volatility as opposed to products, with lower margins.



The supply chain is short and is largely comprised of users themselves. P2P transactions are easier to crack in Dash than more complex product supply chains involving physical goods, multiple suppliers and offline components.



Freelancers are naturally more tech-savvy than other general sets of users on the internet. The are likely to like adopt this before less educated users.

This project aims to promote adoption ofacross the large and growing freelancing industry in South Asia, educate new users and research challenges to its adoption.Freelancers accepting Dash can allow the Dash Community to start using their coins for backend services like IT / Graphic Design / Digital Marketing without converting to Fiat Currency;Building a small services loop.Freelancing is big business in South Asia, growing at about 20% every year. Out of the ~100 million Freelancers in the world today, ~30 million work from South Asia across different segments like Web Development, Graphics etc.Cross-border payments are expensive, painful and slow. Dominated by, Freelancers lose between 5-8% in commission costs, wait for weeks and often face uncertain regulatory delays over payments.Dash offers afor Freelancers across South Asia.The project aims to focus on these points and educate Freelancers about Dash, through an educational course distributed at scale through a Comprehensive Digital Marketing Campaign.The campaign involves Infographic and Content Marketing, Facebook Multivariate Ads + Testing, Linked Ads, Youtube Advertising and Referral Building.The project also aims to; Identifying specific pain points, understanding existing money transfer solutions, their Growth channels + levers and analysing how Dash can penetrate this market.The Project is led by Gaurav Gupta , a Marketing and Usability technologist and Supreet Raju, an educational content designer for students outside the mainstream. The project involves a total outlay of 88 Dash/Month for 2 Months and includes development, design, graphics, platform marketing spend, incentives and research.Gaurav Gupta is aspecialising in making marketing more effective through Lean acquisition at Scale, Simplifying On-Boarding processes, Funnel Optimisation, Better User activation and Marketing automation.Â He has led marketing for global consumer internet businesses like : Squads.Com (Amsterdam, Remote Top Talent Freelancing Teams) Labster.Com (Swiss Education Virtual Reality Business, Raised $13M) Bridallive.Com (Atlanta, #1 Solution for Bridal Shop Management).He has worked with businesses in industries such as SAAS, Virtual Reality Education, Agile Software Development across China, India, US, Latin America, and the Netherlands.As a Marketing Technology Consultant for Philips (on contract through Squads.Com),delivering online sales predictions for an unlaunched product using a combination of Growth Marketing techniques (collection of data under an assumed brand name ) and practical Data science (interpretation and analysis).He offers an alternate approach to marketing and usability for Technology Products, side-stepping the need for large marketing spends to increase product adoption.Supreet Raju is an education course designer, working at the intersection of Consumer Internet marketing and Learning Design.Â She is a design graduate from the prestigious National Institute of Fashion Technology, New Delhi and a Gold Medalist from the 2010 batch, an honour accorded to the top student across 8 Centres of Excellence nationally.Having taught a cross section of students from outside the mainstream and working separately with consumer internet companies trying to educate users, she has developed unique insights into new user education.The Gig-Economy has been on the rise for over two decades; Nearly 1 in 2 jobs is expected to go to a freelancer by 2020.Â Of the 100 Million Freelancers currently working across IT, Web Design, CAD/CAM, Video, Graphics, Digital Marketing amongst others, ~30 Million are located in South Asia; India, Pakistan, Sri Lanka and Bangladesh.Increasingare factors fuelling the rise of the global freelance industry.Upwork, Freelancer, 99Designs and Fiver are popular freelancing platforms; while Linkedin, Angelist, Remoteok.io are some others.A Freelance Market PerspectiveCross-border freelancing overall is a ~$250B/year market, with South Asia accounting for nearly ~$50B in transaction volume. (~Estimates Vary)While projects greater than $1M utilise traditional banking channels (albeit expensive), smaller projects use different payment channels to collect payments.The Project comprises of two separate parts :This project aims toas payment instead of transferring money via traditional currencies; saving themselves the cost of multiple currency conversions and the pain of dealing with delays. he second aspect researches the money-transfer market from a freelancer point of view.Targeted Dash promotions involve a 4 step process: Acquisition, Education, Activation, Referrals.A multi-channel approach will be taken up to advertise the Dashlancer platform to freelancers via Facebook, Youtube, Linkedin and freelance forums using appropriate filters, targeting tools and techniques.Â The following methods will be used for the purpose of acquiring traffic:This encompasses developing an easy-to-understand course on Dash specially tailored to Freelance workers audience on dashlancer .comThe course will be administered through different mediums and tested a choice of Email-Course, Infographic, Videos and an Embedded Presentation.Â As part of the course, the user will be directed to a page inviting them to apply for a Dash Credit in their wallet. Approved users will be awarded dash in their wallets.Users taking the course will be invited to apply for a small Dash reward in their wallets. On verification of any one link to their profile such as Linkedin / Github / Elance / Upwork, this reward will be transferred to the user as an incentive.While pure giveaways isn't a marketing vehicle of choice, in this specific case this form of activation is likely to encourage these users to explore Dash further and become invested in the community. Also, theUsers will be invited to refer a colleague who they believe could benefit from the campaign. Upon verification, the invited user will be awarded a small amount of Dash like other verified users. The process for verification will remain the same and the award will not be symmetric i.e, no extra award to the referrer.This to avoid self-dealing (common problem amongst referrals). Referrals serve to lower the overall cost of acquisition.The project comprises of two different areas of research presented together in one actionable report.The money transfer industry is a gigantic business undergoing a major disruption by newer, faster and more user-friendly options.The first part of research will focus on the money transfer business to specifically understand some of the key trends in the industry. It would look at the size of various businesses, their growth trajectories and marketing channels, growth levers etc.The research will specifically look at ways to help Dash get a toehold in the money transfer business with optimised spends.The post-project research will involve analysing the results and metrics generated by the project and understand potential growth channels to reach out to Freelancers at scale based on data analytics and market data. The overall report aims to present a path forward for Dash to scale the effort to sign up Freelancers across the world and create a Dash-enabled supply chain.In case the project is approved to be funded through the next Superblock, the following are the proposed timelines for this project.Â A sprint is 15 days in duration, where subtasks are worked on by the team, with a team meeting in the middle of the sprint to compare notes and monitor progress.There many factors that make Freelancing a very interesting market.Cryptocurrency is hard for new users. Setting up a wallet for the first time, securing it, backing it up requires guidance.Brand awareness campaigns without substantive wallet use are likely to be forgotten quickly and eventually not lead to actual commerce, which is a key lever for term growth lever for Dash.For expenses like Advertisement, Platform Spends etc, we intend to convert Dash into Fiat directly to ensure that we will be able to deliver without difficulty. Giveaways remain unaffected. All Salaries will all be paid in Dash and employees can decide if they would like to stay invested or convert it into Fiat.This project is 100% digitally oriented, with no offline component. This project aims to create a repeatable and measurable process to educate and promote Dash to targeted users and build actual usage that can be replicated across geographies.