Waitrose is changing the name of its Heston sandwich after it was branded sexist

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The upmarket chicken caesar roll in Heston Blumenthal's range sparked outrage and ridicule on social media for marketing itself as a choice for males. The £3.80 sandwich contains pulled smoked chicken, smoked bacon, parmesan and anchovy mayonnaise, similar to ‘gentleman’s relish’. The packaging shows a cockerel dressed in fishing waders and carrying a fishing rod. Campaign group ‘Everyday Sexism’ was told about the butty battle, with Sadiq Khan’s night czar Amy Lame tagging the group in her tweet. She said: “I never knew sandwiches were gender specific. I’m female but thankfully Waitrose let me purchase this anyway.”

Peeved males replied to her tweet saying they happily eat Pink Lady and Granny Smith apples. One wrote: “Wait till you hear about Gentleman’s Relish and Ladyfingers.” Another said: “I’m male and I love to eat Pink Lady and Granny Smith Apples! I also liked what was on the front of "Woman's Weekly" should that not be renamed 'Persons Weekly' Waitrose have apologised! Whatever next! Ridiculous.” But a number of women were irked by the packaging writing: “I’m female and I used to read 'Men's Health' magazine - and I ate all of King Edwards potatoes (when he wasn't looking).”

Amy Lame tweeted about the sandwich