Ghostface Killah has launched his latest financial endeavor: his own cryptocurrency. Cream Capital is a new cryptocurrency firm co-founded by the Wu-Tang Clan member that is looking to raise $30 million in funding through an initial coin offering (ICO), as CNBC reports. While Ghost isn’t the first artist to promote an ICO—Jamie Foxx and the Game have both put their name behind similar ventures in the past few months—the rapper’s new company is setting lofty goals, with an intent to take over “more than half of the global cryptocurrency ATM market” by 2020. They intend to (fittingly) call their coin CREAM. Read a white paper on the new cryptocurrency here.