When she insisted they go into another shop the 38-year-old chucked the bags to the floor and jumped over the balcony

After five hours Tao finally had enough and demanded to go home

Tao Hsiao was shopping with his girlfriend in Jiangsu province, east China

A man jumped to his death after a furious row with his girlfriend who insisted they go into another clothes shop.

CCTV shows Tao Hsiao, 38, escorting his girlfriend around a shopping mall in Xuzhou, Jiangsu

province, east China.

After five hours Tao finally had enough and demanded to go home.

Tao Hsiao is carried out of the shopping mall on a stretcher but he was pronounced dead

Eyewitnesses say he could be heard saying they already had more bags than they could carry, but she insisted on going into one more shop where the was a special offer on shoes.

Tao Hsiao, 38, jumped to his death after a furious row with his girlfriend in a shopping mall

An eyewitness said: 'He told her she already had enough shoes, more shoes that she could wear in a

lifetime and it was pointless buying any more.

'She started shouting at him accusing him of being a skinflint and of spoiling Christmas, it was a really heated argument.'

The shouting match ended when the man chucked the bags on the floor and jumped over the balcony, smashing into Christmas decorations on his way down before hitting the floor seven storeys below causing shocked shoppers to flee in panic.

Emergency services arrived at the scene but Tao was killed immediately from the impact of the fall.

A shopping spokesman said: 'His body was removed fairly quickly.

'He actually landed on one of the stalls below and then fell to the floor so although the store was damaged it meant he didn't hit anybody.