TNL Take: I recently mentioned that the CPG Ad category should see big growth within eSports this year.

Based on January alone, CPG is the leading Ad category for eSports investment in 2017.

Recently, Australian eSports team Avant Gaming announced their partnership with Peters Maxibon, an ice cream Brand whose parent company is Nestle.

This is Australia's 2nd Non-Endemic Brand investment after St. George's Bank last year and the first in CPG - or FMCG (Fast Moving Consumer Good) as they say Down Under.

This is also not Nestle's first eSports investment having done 2 programs with their Hot Pockets Brand last year.

Outside of being included on Avant Gaming's Twitter and Jersey, further details were not revealed.

Although I hope next time their sponsored content is better than the announcement video.