The Solution

Vidya mentioned that the beauty of in-app chat is that it is non-intrusive and at the same time instantaneous and real-time. He also pointed out that Chat as a mode of communication helps them ensure the privacy of their users, unlike other modes where sharing personal details of users is a requisite. When asked how exactly does MagicBricks leverage and benefit from In-app Chat, Vidya said that Chat is a major source of Lead Generation on the mobile app. It helps in targeting the segment of users who are in the initial phase of the buying cycle, and have basic queries related to price, availability etc. The number of chats initiated hence acts as a counter for the number of leads generated. Thus the chat feature comes as a win-win for all 3 stakeholders involved. Seller gets more Leads with faster conversion rates, a Buyer gets the convenience of real-time messaging making the purchase process seamless and the directory service provider gains more engagement and retention due to operational efficiency.