Spend Less, Gain More with your Event Marketing Campaign

If there’s anything that intimidates a B2B leader more than poor sales close data, it’s holding a company event.

It entails the most costs. It involves the most exertion of resources. And, ironically, it is a very crucial component of company growth.

Event marketing is a useful lead generation tool businesses of all dimensions cannot live without. Not only will your company maintain its presence in the minds of present and potential customers, it will also gain opportunities to increase lead conversions.

Considered, you might as well hold an event no matter what. But again, it exhausts a large part of your campaign budget and energy – unless you turn to wiser approaches in getting word about your event out.

These factors will surely help get your event marketing money’s worth.

Event Analytics. The world of marketing is dominated by numbers, and it takes a good sense of analyzing value relationships in order to arrive at solutions to specific issues. For instance, different variables such as targets, registrations and actual attendees cannot directly determine the success of your event. You need also to determine the number of mentions your event has incurred before it takes place. Measuring the amount of likes or retweets about the event can at least give you a window-view of your investments at work.

ROI Tracking. Regardless of the number of attendees and the costs covering the venue and accommodation, the real issue here is that you have covered every single cent you invested in the first place. It is obvious enough that a good ROI is a result of achieving campaign goals. And we can always attribute that to high turnouts and an effective lead conversion campaign that works alongside the event.

Data Collation. Through the use of statistical information collected through a database, you can juxtapose real-time gains (or loses) with that of your campaign objectives, which includes satisfying potential buyers and increasing lead conversions. Marketing is essentially mathematics made concrete by the fact that you are providing solutions. In this respect, a high number of positive responses from your target audience demonstrate how well you have marketed your event.

Company events shouldn’t be a subject of fear among B2B enterprises. In fact, they should be seen as important aspects for growth to market players and as sources for solutions to prospects.

It would cost you a fortune to hold a tradeshow or a symposium, but you can always take that relaxing sigh of relief after the event, knowing that your brand gets the exposure it deserves.

Source: 3 Ways to Justify Your Event Spend