Lamar Odom is the latest celebrity to invest into the blossoming marijuana business with a new line of products that he claims helped him while he was going through his intense substance abuse treatment and recovery.

Odom's new business venture is called Rich Soil Organics, and Odom says he discovered the healing powers of cannabis while he was recovering from his substance abuse issues with crack cocaine.

The former NBA star says, “While going through rehab, I discovered certain strains that support wellness."

"Friends, associates, and ex-teammates asked me what solutions I was using on my road back to recovery, and that's when Rich Soil Organics was born," Odom says, and adds "It's a perfect time to offer these Cannabis solutions to the public who may be going through similar body issues as I am."

Rich Soil Organics touts that they will cultivate "organically grown, pesticide-free cannabis," and plan to roll out a line of products including flowers, concentrates, extracts and other CBD/THC infusions.

Odom expects to launch his new line later this year in California.