

Rosemary’s Baby sideshow banner by Fred G. Johnson

Though considered nothing more than mere signage by the artists who created them, sideshow banners have come to embody the curious and quirky spirit of early circus and freak show Americana with their colorful and exaggerated promises of sword swallowers, magic, mermaids, bearded ladies, five-legged cows, two-headed calves and much more all alive for your shock and amazement inside for just five cents!

Fred G. Johnson is considered to be one of the finest sideshow banner painters in the history of the circus and sideshow world. He had a 65-year career of banner painting, creating many works that are still prized by collectors and museums around the world. He worked for the O. Henry Tent and Awning Company in Chicago for 40 years from 1934 – 1974.

Known as the ‘Picasso’ of circus art, Fred G. Johnson designed advertisements for the Century of Progress Exposition, the 1933 World’s Fair held in Chicago, the city’s old White City and Riverview amusement parks, traveling shows throughout the country, and all the great circuses, including Ringling Brothers, Barnum & Bailey and the Clyde Beatty Circus.

His banners have been exhibited at the State of Illinois Building, some now hang in museums, and others were auctioned at Sotheby’s in New York.

A native of Chicago, Mr. Johnson started running errands at age 14 for the United States Tent & Awning Co. Banner painter H. D. Cummings was looking for someone to clean pots and do odd jobs and took Mr. Johnson on. The older man taught him to paint, something he learned well without any formal training in figure or scene drawing.



Two headed calf



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Sylvia, big footed girl