You can add another seven figure domain name sale to this year’s domain name sales chart. I just learned that Domain Guardians brokered the sale of the BTC.com domain name for $1 million USD. The buyer is reportedly a Bitcoin mining hardware company called GAWMiners. The domain name registration remains under privacy, and the landing page has not yet changed.

It was just over two months ago that I reported the private acquisition of BTC.com. I reached out to the seller of the domain name for a comment, but I believe the owner would prefer to remain private. Jen Sale, Co-Founder of Domain Guardians did comment on the sale of BTC.com. “Your domain name is the foundation of your online brand,” said Sale. “Flagship domains like BTC.com solidify brands by empowering users to easily discover, remember, share and recognise your company online. The right domain name can take your brand to new levels.”

According to Domain Guardians, this is the largest public Bitcoin-related domain name sale of all time. BitcoinWallet.com sold for $250k back in February, and the domain name is already being used for a startup in the Bitcoin space. There have been a number of other Bitcoin-related domain name sales in the last several months, and CoinDesk published an article about this market.

Interestingly, it now appears to me that most of the best exact match Bitcoin .com domain names are owned by end user companies.

Congratulations to all of the parties in this deal. It looks like the BTC.com landing page was right… something “amazing” was coming, but I didn’t expect it to be such a quick sale.