The main point of interest to me and my father was an article called "Watch Development", a three page discussion on the future of quartz watches. The Quartz crisis is seen through the lens of history as one of the darkest times in traditional Swiss watchmaking and it seems a miracle that our beloved mechanical watches were able to survive at all. However reading this article, it's clear why quartz took hold of the general public to change the narrative of how watches are made and worn. There is no flowery prose about the beauty or tradition in mechanical watches written here, it's simply stated as the most current form of technology that is looking to be overpassed. A mechanical watch wasn't an oddity or a collector's item, instead it was simply a watch.

Quoted in the article is Dominic Thomas, a member of the Swiss Federation of Horology, who speaks quite positively about the idea of Swiss electronic computer watch as long as it is "made easily accessible to the average person at a reasonable price". Hardly the attitude the Swiss would be having in a few shorts years. The author makes note about the potential difficulties of making computer buttons small enough to fit on wristwatch with another source saying the solution was simply to use a ballpoint pen to poke at the buttons.

At the time of writing the article Britain had entered into the EEC, a precursor to the European Union, and questions are raised about French jewellers now being able to compete directly with Swiss watchmakers. "The French Watch Industry is very fashion-conscious, but some prices are high because the French use higher quality movements in their way-out watches". The author also talks about how unimpressed the British people are to automatic watches as they aren't seen as "being more convenient and accurate" as manually wound ones. It also apparently took "almost a quarter of a century for the British to appreciate that a watch dial need not have numerals to show the hours".