aggressive online efforts, usually by mobs via social media, to harm the employment/career/ livelihood of a person, esp. when said harm is motivated by ideology, outrage, or both.---see also: rulebombing

Amy: Did you see the insensitive rant that Joe posted on his blog?Bob: Yeah. I've already sent it to HuffPo and Gawker . Hopefully we can post up where he works for everyone to see.Amy: Woah, you're running a bluelisting campaign? I was just asking if you'd seen it. Jesus christ, Bob.