BIRMINGHAM – The Conservative party's campaign chief said his party has to "do more" to attract Muslim voters, who increasingly hold the balance of power in constituencies across the country.

Lynton Crosby, who normally prefers to operate in the shadows, made a rare public appearance at a Conservative party conference fringe event organised by Muslim Engagement & Development (MEND), an organisation that seeks to engage the British Muslim community in politics.

The organisation found Muslims could play a major role in determining the winner of next year's general election.

Using data compiled from the census by the University of Manchester, work by a researcher at the University of Bristol, and focus groups questioned by MEND itself, the organisation created charts about the attitudes of British Muslims. (It's worth noting that some in the audience questioned the methodology for the organisation's own polling.)

Here are some things we learned about the influence Muslims can have on UK politics: