SAGINAW, MI – Catholic Federal Credit Union is changing its name and brand identity to attract membership beyond the Catholic community.

Officials with the Saginaw-based credit union announced the organization plans to change its name to Jolt Credit Union in June.

“Jolt captures the essence and commitment to giving our members and community all we’ve got, every day and everywhere," said Alan Watson, president/CEO at Catholic Federal. "These are the benefits of membership our members have come to know and expect from us and our dedication to serving our membership remains as strong as ever.”

In addition to the name change, the credit union has converted to a state-chartered credit union from a federally-chartered credit union.

The conversion allows the credit union to serve people who live, worship, work or regularly conduct business in or attend school in Bay, Saginaw, Midland, Gratiot, Gladwin, Isabella, Clare, Arenac, Tuscola, Huron, Sanilac, Osceola, Wexford, Mecosta, Montcalm, Iosco, Ogemaw, Roscommon, and Missaukee counties, said Bridget Looby Staffileno, vice president of community affairs at CFCU.

“This is an exciting evolution for our credit union,” Staffileno said. “Our vibrant new name and brand reflects who we are today and symbolizes our dynamic future of welcoming anyone to join.”

The name change and re-branding comes after the credit union struggled with membership growth due to the decrease in the number of Catholics in the region, Staffileno said.

Catholic Federal, founded in 1956, has branch locations in Saginaw, Bay City, Essexville and Vassar. The organization has more than $340 million in assets.