Some of the best food on Earth is pretty greasy, so one agency in Thailand has come up with a simple way to lighten things up.

BBDO Bangkok partnered with the Thai Health Promotion Foundation to address Thailand's obesity problem, largely linked to the amount of oil used in the country's popular cuisine.

Instead of trying to change how the food is cooked, the client and agency chose instead to focus on how the food is served.

They created the AbsorbPlate, which features 500 perforations that catch and hold some of the grease from your meal. They claim it will capture 7 mL of oil, which is about one and a half teaspoons. That's not much, but it does shave about 30 calories off the total.

Check out the video case study and credits below:

CREDITS

Client : Thai Health Promotion Foundation

Advertising Agency : BBDO Bangkok

Chief Creative Officer : Suthisak Sucharittanonta

Executive Creative Director : Anuwat Nitipanont

Creative Director : Pitha Udomkanjananan

Art Director : Nattagorn Thairattanasuwan

Copywriter : Manamai Rodpetch

Client Service Director: Vasanai Pakapongpan

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