Ben and Jerry’s has a special promotion to move the Japanese electorate away from its historic indifference to elections: free ice cream. From July 21st (Sunday) to August 8th (also Sunday), Toyosu, Omotesando and Kichijoji Ben and Jerry’s locations will be offering a variety of “politically inspired” ice cream flavours. Voters simply have to visit its website and “vote” for a tasty political colour such as Minshuto “Oh My! Apple Pie,” Nihon Isshin “Cherry Garcia,” Jiminto “Chunky Monkey,” or salaryman underdog “Chocolate Fudge Brownie.”

Enthusiastically lean forward and choose the future of Japan like you would choose ice cream.