Unity Infotech

Rajyakarta software

voter lists

demographics

BMC elections

Samajwadi Party MLA Abu Asim Azmi

Congress MLA Aslam Shaikh

Amin Patel

Lok Sabha elections

Hitesh Jain (left), a management graduate, has been marketing the software since 2010

Developed by, the, which can producebased onand building-wise, has benefitted aspirants from across the political spectrum.An election management and voters’ software consultant based in Maharashtra has done exceedingly well in terms of producing winning candidates: 21 of the 37 aspirants who used Rajyakarta, an election management and voter identification software, won the race and are now MLAs.The software, developed by Mirajbased Unity Infotech in 2010, provides easy access to voter lists. The firm also conducts opinion polls and surveys and gives real-time updates on the way a candidate’s campaign is going in the run-up to the elections.“We’ve been in this business since 2010 when we started working for the 2012. After many of our candidates won, we were approached by senior political leaders for the 2014 assembly polls. This year, 27 candidates hired us for consultancy services and another 10 used our Rajyakarta software,” said Hitesh Jain who heads Unity Infotech’s Mumbai division.The firm’s office in Andheri (East) has just four full-time employees who deal with a range of issues, from data crunching to conducting election surveys. “We hire more people when we do opinion polls and surveys. Some candidates employ us 2-3 months before the election while others hire us over a year before the polls. The Rajyakarta software is our most important product through which we can produce voter lists based on demographics, buildingwise and as per the turn-out based on previous election data. This helps candidates give a shape to their campaign and they can focus more on areas where they are not doing well, in terms of voting percentage,” explains the 29-year-old Hitesh Jain who is a management graduate.Their services have been sought by parties across the political spectrum. Several candidates such as Atul Bhatkhalkar, Ameet Satam, Yogesh Sagar and Captain Tamil Selvan from the BJP used the software. Others who benefitted from it areand Congress’s. Samajwadi Party MLA Rais Shaikh too consulted Jain and so did Congress’s Zeeshan Siddique who won the Bandra (East) seat by defeating Shiv Sena’s Vishawanath Mahadeshwar.The company’s software for municipal elections is called Mi Nagarsevak.“We also set up war rooms and call centres for candidates and produce bulk text and voice messages, which are sent to the electorate through our voter data base. We also make documentary films for candidates who can use them on social media for selfpromotion,” said Sachin Jain, Hitesh’s brother and a co-consultant.Hitesh Jain said that some candidates under his watch lost because they didn’t take the feedback seriously. “We gave timely feedback but they didn’t take it. Things change every hour during elections. We only give suggestions and advice; ultimately it is the candidate who has to deliver. The software helps the aspirant to effectively reach out to the voters,” said Jain.Political strategist Prashant Kishor has been part of the Sena’s team since theand many have credited him for the party’s tally of 19 seats in Parliament. But, this time, with the Sena falling short of 60 seats, the PK factor hasn’t quite worked. Sena leader Aaditya Thackeray fought his debut election from Worli, taking help from PK. Aaditya won the seat by a margin of 67,427 votes but his rival, NCP’s Suresh Mane managed to garner over 21,000 votes, raising doubts about the Yuva Sena’s team effort in Worli.