Ah Ho Ho Ho! Norwich agency creates charity Alan Partridge Christmas game

Alan Partridge star Steve Coogan at the World Premiere in Norwich. Picture: Chris Radburn/PA Wire

Alan Partridge fans can play a free online Christmas-themed card game, created by a Norwich firm, while donating to charity.

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Designed by Selesti, based in St Giles Street in Norwich, the game includes the catchphrases from the Norwich broadcasting legend.

Selesti ran the idea by Partridge creator Armando Ianucci on Twitter and the designers and developers got to work.

The game was turned out in about a week, in between meeting client deadlines.

Selesti were finalists in the EDP Awards 2015 Best Employer category.

A spokesman for the firm said: “You can play it at home, in your travel tavern, or on your mobile as a passenger in a Rover 25.

“£1,000 will be raised over the festive period as Facebook users ‘let battle commence’ to get the highest number of matches.”

The donation, in place of Christmas cards sent to clients will be split between The Big C and Nelson’s Journey, along with national charity clients The Big Issue Foundation, Dolphin Project & Support Adoption For Pets.

“All the famous catchphrases from the fictional Norwich broadcasting legend make an appearance, with references to many memorable episodes, including molten apple pies which are hotter than the sun and of course from his feature film, set in the fine city,” said the firm.

The game is available to play for free at www.knowingmeknowingyule.christmas.