(THE HILL) White House press secretary Sean Spicer's briefings have proved to be ratings gold for the cable news networks, even beating soap operas like "The Bold and the Beautiful" and "General Hospital" on broadcast networks CBS and ABC.

Spicer’s briefings, carried live by Fox News, CNN and MSNBC, are delivering an average of 4.3 million viewers, according to Nielsen data. Statistics show that across Fox, CNN and MSNBC, audiences jump by an average of 10 percentage points when Spicer appears on screen for the briefings.

What some outlets like The New York Times have called "the soap opera at the White House" is actually beating the fictional long-running soaps, which usually air in the same hour of the early afternoon.

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