The VR/AR Opportunity

Virtual reality (VR) and augmented reality (AR) are changing the stakes for companies building immersive mobile gaming experiences. The potential for VR and AR technology is exploding and mobile game design and development are leading the way.

As mobile gamers seek more immersive AR and VR mobile gaming environments, powerful, energy efficient mobile devices are evolving to deliver state-of-the-art AR, VR, and mixed/merged reality (MR) experiences.

To highlight the opportunities in mobile AR and VR, Arm commissioned a report, ‘The New Reality for Mobile Gaming: The VR/AR Opportunity’, from Newzoo. The report reveals important insights about:

Today’s VR/AR landscape: The main players and VR/AR platforms

Trends and the future for mobile VR potential

Trends and the future for mobile AR potential

Find out what’s next for AR and VR, the challenges for mobile gaming, and how the continued evolution of powerful and energy efficient mobile devices will make it all possible.