Who says you have to sacrifice on looks if you’re into wearable tech?

In a mashup of fashion and technology, Living in Digital Times hosted a runway show Wednesday focused on wearables at the Augmented World Expo in Santa Clara, Calif. Augmented reality is a broad industry term used to describe companies’ efforts to interweave rich media and personalized content into people’s daily lives.

The runway show took things further. There were smartwatches and wristbands, yes, but also clothing that changed color based on tactile response, clutch handbags with speakers, and a bizarre light-up wig. Styles were included from a number of tech-inspired designers, including Kristin Neidlinger, founder of Sensoree, and wearable electronics creator Angela Dale. Take a look for yourself.