(Reuters) - News Corp NWSA.O on Thursday reported fourth-quarter revenue that missed estimates as the owner of the Wall Street Journal grapples with a declining demand for advertising in the print industry.

Rupert Murdoch leaves his home in London, Britain March 4, 2016. REUTERS/Stefan Wermuth

The company, which owns Dow Jones Newswires, has been reducing staff and implementing other cost-cutting measures in its Dow Jones division, which includes the Wall Street Journal, while building up its digital real estate business.

Revenue from its digital real estate services unit — which consists of REA Group Ltd REA.AX, a real estate advertising company in Australia — rose about 10 percent to $251 million beating estimates of $243.2 million, according to financial data and analytics firm FactSet.

The first quarter should benefit from higher prices for Dow Jones subscriptions as well as increased cover prices in the UK and Australia, the company said on a post-earnings call.

“We assume continued print declines into fiscal 2018, but we’ll aggressively seek out cost reductions,” Susan Panuccio, the company’s chief financial officer said on the call.

Advertising revenue, the company’s biggest source of revenue, fell 8.2 percent to $737 million in the reported quarter.

Sales of print-based advertising, which has been declining for the last ten years, is expected to fall 13 percent in the United States in 2017, according to media research firm Magna Intelligence. (bit.ly/2uszRC6)

The company, controlled by media mogul Rupert Murdoch, reported a net loss available to shareholders of $430 million, or 74 cents per share, in the fourth quarter ended June 30, compared with a profit of $89 million, or 15 cents per share, a year earlier.

The company said the loss in the quarter was due to a pre-tax non-cash impairment charge of $464 million, mainly related to the write-down of fixed assets at its UK newspapers.

News Corp — which owns book publisher HarperCollins and newspapers including the New York Post — said it earned 11 cents per share on an adjusted basis, beating estimates of 9 cents per share, according to Thomson Reuters I/B/E/S.

Total revenue fell 6.6 percent to $2.08 billion, missing estimates of $2.10 billion.

The company’s shares, which closed at $3.68 on Thursday, have risen about 20 percent this year.

Thomson Reuters TRI.NTRI.TO, the parent of Reuters News, competes with Dow Jones Newswires.