Course structure

Orientation Classes WordPress Search Engine Optimization Search Engine Marketing(Adwords) Social Media Marketing Social Media optimization Email Marketing App Marketing Affiliate Marketing Content Marketing & Analytics

Digital Marketing Orientation Sessions

Introduction to marketing

Types of Marketing

Introduction to Advertising

Types of Advertising

Introduction to Digital Marketing

Types of Digital Marketing

Introduction to social media marketing

Types of Social Media Marketing

Introduction to Analytics

Introduction to Competitive analysis

Social Media Marketing strategy

Setting up goals

Part 1 – WordPress

1 – Introduction to WordPress

What is CMS?

WordPress basic

When to choose wordpress

Advantages of wordpress

2 – Installation of wordpress

Creating wp-config automatically

Creating wp-config manually

Upgrading wordpress

Creating your first application

3 – Dashboard functionality

Creating and using posts

Creating and using pages

Using Permalinks

Creating and using menu

Creating and using comments

4 – Theming and skinning

Using themes

Using theme options

Creating own theme

Blog layout and design

5 – Widget

Installing widget

Displaying widgets

Widget areas

Adding code to text widget

6 – Custom Post Type

Naming Best Practices

Reserved Post Type Identifiers

Custom Post Type Screens

URLs

Custom Post Type Templates

Querying by Post Type

7 – Plugins

Using wordpress plugins

Creating your own plugins

Names, Files and Locations

File headers

WordPress plugin hooks

Template tags

Part 2 – Search Engine Optimization

SEO Introduction

What is SEO & how SEO evolved.

Why SEO is important in this Digital Era.

Why SEO taken a prominent place in present day.

What is the Impact when we do SEO on websites/blogs.

How Search Engine Algorithm works.

What are different types of search engines in the world.

Updates & New Algorithm’s released by Google

What is Google Web Master Tools

How to Add our site and go the necessary configuration.

How to add URL Parameters.

How to Add URL to Google Fetch for faster crawling.

How to block unnecessary Crawlers through robots.txt.

How to add Site Map.

How to check Internal & External Links.

How to check the suggestion given by Google

On-Page Optimization

What is On-Page Optimization.

How to use keyword planner.

Title Tag Optimization.

Header Tag Optimization.

Alt Tag Optimization.

Keyword Research.

Sitemap for link Optimization

XML Sitemap Creation

Rss Feed Creations

HTML Code Optimization

How to Effectively design a website for search engine optimization

Tracking the unique visitors and return visits to websitOff-es

How to write unique and original content.

Off-Page Optimization

What is Off-Page Optimization.

What is importance of Off Page Optimization in SEO.

Techniques to follow while doing Off-Page Optimization.

How to do Directory Submission.

How to do Social Bookmarking.

Importance & how to post classifieds.

How to do Article Submission.

How to create and importance of Social Profiles.

Research & Analysis on Keyword

What is a keyword

Importance of keyword in SEO

Tools for Keyword research.

How many types of keywords.

How to find competiting keywords for SEO.

How to use right keywords for content writing

Reports in SEO

Website position analysis.

Search Term Report.

Other Monthly customized Reports.

Part 3 – Google Adwords Course Content

Introduction

✓ Introduction to Search Engine Marketing

✓ How SEM is Different From SEO

✓ SEM v/s SEO

✓ Introduction to Google Adwords

✓ Setting up Adwords account ready

Adwords Account Structure

✓ Account setup and dashboard

✓ What is Remarketing tag

✓ How to get Remarketing Code

✓ Remarketing code integration

✓ What is Conversion tracking

✓ How to get Conversion tracking code

✓ Conversion tracking code integration

✓ Difference between Remarketing code and conversion tracking code

✓ Google Analytics integration with Adwords

✓ Adwords Campaign types

✓ How to choose right campaign for your business

✓ Campaign Setup

✓ Ad groups purpose

✓ Ads and keywords metrics

Keyword Research

✓ Define keywords

✓ Keyword v/s Query

✓ What is keyword research

✓ Methods of keywords research

✓ How to pick profitable keywords

✓ How to divide ad groups based on keywords

✓ Keywords match types

Ad copy Writing

✓ Types of Ads

✓ PPC ADS

✓ Display ADS

✓ You Tube ADS

✓ Mobile App ADS

✓ Product Listing Ads

✓ Ad copy limitations

✓ Words should not be used in Ad copies

✓ Ad copy metrics

✓ 9 types of Ad copies

✓ How to write killer ad copy

✓ Symbols used in Ad copies

✓ What is Ad extension

✓ Types of Ad extensions

✓ How Ad extensions will boost CTR

Campaign Optimization

✓ Points to be considered while optimizing campaign

✓ Types of Optimizations

✓ Campaign level

✓ Ad group level

✓ Keyword level

✓ A/B testing of ad groups

✓ A/B testing of ad copies

✓ What is Quality Score?

✓ How Quality score affects Your Ad rank

✓ How to increase Quality Score

✓ Bid Optimization

✓ How to limit campaign to run out of budget

✓ How to get better ROI with limited budget

✓ Paid Tools:

✓ SEM Rush,

✓ Long tail Pro,

✓ Rank Watch

✓ Free tools:

✓ Keyword Tool Planner

✓ Display Planner

✓ SEOmofo

✓ Keywordtool.io

✓ Ubersuggest and

✓ Soolve

Bonus:

✓ Intro to Google Adwords editor

✓ How Adwords Editor simplifies your work

✓ How to launch a PPC campaign by Using Adwords Editor

Part 4 – Social Media Marketing

Google+

Introduction to G+

Significance of G+

G+ lay out

Elements of G+

Creation of Page

G+ Marketing strategies

Twitter Marketing

Profile creation and bio

Profile design insights

Profile layouts

Hash Tags and its influence

List Creation and its significance

Twitter plugins installation

Twitter case study

Twitter Marketing strategies

Linkedin :

Introduction to LinkedIn

Layout of LinkedIn profile and elements

Connections and guidelines

Creation of LinkedIn company page

Concept of influencers

LinkedIn brand promotion

LinkedIn group creation

LinkedIn marketing strategies

YouTube :

Creating channels

Advertising

Bidding

Plugin installations

Ad sense notifications

Viral sharing

Social Bookmarking

Blogs

Newsletters and email marketing

Facebook Marketing

Introduction to Facebook marketing

Facebook page creation : its significance

Page Layout

Group creation: its significance

Facebook Business/Brand category

Event Creation

Facebook Content creation strategy

Facebook Aps/Tabs

Facebook top brand case study

Facebook Traffic generation (Leads, likes, shares, comments, recommendations and

page suggestions)

Facebook SEO

Facebook Advertisement and policies

Sponsored posts

Sponsored stories

Sponsored events

Sponsored likes

Facebook Bidding strategies

Bonus:

Pinterest Marketing

Instagram Marketing

Social Media Monitoring Tools

Scheduling tools Facebook App tools Contest tools Reporting Tools

Part 5 – Email Marketing

Part 6 – App Marketing

Part 7 – Adsense

Part 8 – Content Marketing

Part 9 – Affiliate Marketing

Part 10 – Analytics

Summary classes

⇨ Projects Real Time (ONE client project=30days)

⇨ Resume Preparation

⇨ HR Activities & Mock interviews

⇨ 12 Certification Exams on Digital Marketing

⇨ Main Interviews

Course Highlights