What do you mean, they don't want my name on their home anymore?

Yet another Manhattan condo association has decided that living in a Trump-branded building is no longer desirable. A Riverside Boulevard residential condominium formerly known as Trump Place is just the latest piece of real estate to choose to rebrand itself in the face of Donald Trump’s horrific presidency—and, the Washington Post reports, it’s the fifth residence to do so in a single neighborhood.

The decision follows a similar one by condo owners at 200 Riverside Blvd., a few blocks north, in October. Both buildings sit on the former site of a rail yard on the Upper West Side that President Trump helped develop in the 1990s. The area was named Trump Place in his honor, and six buildings once bore signs with that name. Since Election Day 2016, the owners of five buildings have decided to remove it — a stark demonstration of Trump’s unpopularity in the city that gave him his start, and which he still calls home.

While the move is meaningful for residents, it’s at most a symbolic jab at the Trump Organization: None of the buildings were affiliated with the company, and the Trumps made no money from them.

That doesn’t stop anyone from celebrating the great de-badging.

x Trump Place, has been renamed 160 Riverside Boulevard Apartments. pic.twitter.com/gg0AkI6NKe — Greater Good (@stylethread) February 1, 2019

As WaPo notes, symbolic act or not, this isn’t the first time the popular-vote-loser’s political antics have had an impact on his ridiculous gilded brand. Multiple hotels have shed Individual 1’s name, but even with Trump-free branding, the company’s expansion plans have fallen apart as affiliation with the the company continues to provide ever-lessening benefits.

In other words, the Trump brand has become damaged, courtesy of his dangerous and bizarre presidency.

Just 11 properties with the Trump name remain in the city that he loves. An analysis of real estate costs discovered that square footage in a Trump building consistently goes for less than that in non-Trump communities.