Cristiano Ronaldo is having a bad week after suffering a second defeat in two days, but the latest failure occurred off the football pitch.

The Real Madrid star — fresh from a 3-2 humiliation in the Spanish Primera League at the hands of Sevilla on Monday (AEDT) — made a bold attempt to break a selfie-taking record at the premiere of his biopic, Ronaldo, at London's Leicester Square yesterday.

The current record, which is recorded inside a three-minute window, was set in May this year by Dwayne 'The Rock' Johnson, who snapped 105 images at the same location ahead of the premiere of his blockbuster action movie, San Andreas.

We just set a NEW GUINNESS WORLD RECORD for most self portraits (selfies) taken in record time (yup, a selfie world record exists and your arm gets a helluva workout). WORLD PREMIERE of SAN ANDREAS and rewriting the record books all in one night. #MicDropBoom #NewSelfieKing #LONDON #SanAndreasWorldTour MAY 29th. A video posted by therock (@therock) on May 21, 2015 at 3:42pm PDT

Ronaldo's attempt, like his team on Monday, fell short of the mark as he snapped less than 100 selfies with fans at the premiere.

Requirements for the record include capturing the full face and neck of participants in focused images, "with recognisable faces and no blurring", according the Guinness World Records.

The Rock earned his record even after having several of his selfies disqualified, and no doubt some of Ronaldo's efforts also wouldn't have passed the test.