Facebook announced they are adding “Qualitative” elements to the News Feed experience, which should decrease the amount of clickbait and unwanted posts you see everyday.

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Facebook announced a new approach to the News Feed, which will soon rely on things other than likes, comments, clicks, and shares. While these actions are a major component of Facebook’s success, there is more to the equation than direct engagements.

Facebook said in their announcement, “people reported having a better News Feed experience when the stories they see at the top are stories they are both likely to rate highly if asked and likely to engage with.”

This update means clickbait and headlines that call for likes will not perform as well on Facebook, which makes the News Feed experience more positive and authentic. The key for advertisers will be to strike a balance between the rate at which posts are clicked, and how much people want to see your stories.

That’s for marketers to determine based on their audience, and also using the Page post best practices provided by Facebook.

As these changes begin to take effect, Facebook encourages users to look at their News Feed Best Practices page and visit the News, Media and Publishing Facebook group.

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Image Credit: Sutton Silver