A KBC representative with Munster Rugby's Doug Howlett, Ciara Meany and Brian Cheasty, and Steven Mangan of Ringers Creative at the awards ceremony.

Munster Rugby won the Video and Apps Marketing Award at the 2019 Marketing Institute of Ireland awards ceremony last week.

Munster Rugby won the Video and Apps Marketing Award at the 2019 Marketing Institute of Ireland awards ceremony last week.

The award was recognition of the province’s work developing supporter-led videos with agency Ringers Creative, which highlighted the broad themes that help bring the Red Army together.

These videos were then used as the pillars for a campaign that helped Munster achieve a 10% rise in ticket sales and an attendance increase of 15% for the 2018/19 season.

Irish Independent Park recorded four Guinness PRO14 sell-outs for the first time ever while Thomond Park hosted two sold-out games (both with additional capacity).

Check out one of the videos below.