TheTool is introducing App Store Optimization Factors and Trends: Expert Survey, that is aimed to gain insights about the main factors responsible for Search and Conversion Rate on the biggest stores – Apple App Store and Google Play Store.

The ASO Factors & Trends for 2019 study is based on survey data from over 45 ASO and app marketing professionals who were asked to evaluate the effect of different on-metadata and off-metadata factors.

The following report is designed to help professionals in mobile industry: developers, marketers and agencies, to achieve better results with App Store Optimization and Mobile Growth. The results of the report are presented in 2 infographics, one aggregating the results of the survey about the most influential ASO Factors, and the second one presenting Trends for 2019 provided by the experts.

The TOP 5 factors responsible for ASO on Google Play Store and Apple App Store (on both Search and Conversion Rate level) are nearly identical: App Name / Title, Localized product page, User Ratings, Subtitle / Short Description, and User reviews. Those are the same factors we saw in last year’s survey, although our experts consider that a localized product page is becoming more relevant now.