There are many reasons that Apple is considered a leader in cutting-edge technology: products that offer intuitive features, design that stands out in any crowd, and long-term reliability. Plus, it doesn't hurt that Apple devices easily sync up and work together, like the Apple iPhone and Apple Watch, for instance. You can also count on the customer support you receive for Apple products with AppleCare and AppleCare+. So whether you're considering a new iPhone, a MacBook, an iPad mini 4 or any of the Apple deals you'll find here or in our Apple Store online, you can expect quality and performance.