TV and video viewership habits are changing. Linear, or traditional TV, and video on demand (VOD) viewing will be almost equal in just three years. According to Ericsson ConsumerLab research , half of all TV/video content will be watched on a mobile screen, with half of this on a smartphone screen alone. More from the Ericsson report:50%of all TV and video viewing will take place on a mobile screen (tablets, smartphones and laptops) in three years, an increase of 85% since 2010, with the smartphone alone accounting for almost one quarter (an increase of nearly 160% since 2010)30 hrs/week is the time spent watching TV and video content, which is an all-time high. This includes linear TV , live and on-demand internet services , downloaded and recorded content, as well as DVD and Blu-ray The average number of used on-demand services has increased from 1.6 in 2012 to 3.8 services in 2017 per person 2 in 5 consumers already pay for ondemand TV and video services today 32% say they will increase their on-demand spending in the next 6-12 months.More than a third of consumers wanting access to (same) content when abroad, thus making portability an increasingly important factor Average time spent on searching for content has increased to almost one hour per day, an increase of 13%since last year Smartphone viewing also continues to gain ground; approximately 70% of consumers now watch videos on a smartphone – double the amount from 2012 – making up a fifth of total TV and video viewing 16-19-year-olds watch the most content each week (33 hours), an increase of almost 10 hours a week since 2010.More than half of 16-19-year-olds spend their time watching content on-demand, with more than 60% of their TV and video viewing hours spent on a mobile device screen Virtual reality, or VR, will be on the road to becoming mainstream, with one in three consumers becoming VR users by 2020.