







Imagine this:





Mr Jo, who is despirately in need of a service provided by one company online decides to signup for an account with the company and during the process of signing up, there is this long form article of policies, terms and conditions that he must read, understand and agree to in order to complete the signup process otherwise won't be allowed to continue. Mr Jo, being despirate, ticks the agreed checkbox and submits his details filled into the form to the company.





That one act of ticking we all (just like Mr Jo) did has given the company the full right to do with our personal Informations as they seem right. It is unfortunate that we as users don't have the privilege to decide on which part of the agreement to concent to and which part not to. It is even worse to know that some of these companies go as far as abusing the use of our data for their personal gain.





A good example of such data abuse is the AT&T story where their employees where found to have illegally disclosed the names and Social Security numbers of 280,000 customers to third parties who used it to unlock mobile phones.





These kind and many more is what a user privacy focused company call persona has come to resolve.





What is Persona?





If you are from the digital marketing world, the word "Persona" may strike a slightly different meaning to you as compared to what am talking about in this article. But However, they are not so far apart in their meaning.





Persona in this context is a blockchain project representing the solution for identity management, aligned with the latest data protection regulations. Its scope is to empower and grant the individual the control over their personal data and a means to secure access to their private details.





It is designed as a decentralized application with no point of failure,

keeping all records encrypted. Persona decentralized platform gives the individuals the complete control over the details they want to share, for how long and with whom they are sharing it.





Persona allows companies to offer KYC services to their customers by leverages the blockchain features. The persona verification process comprises of two levels: Community and Professional KYC.





In the community KYC, users identity are checked by peers. The community members are encouraged to validate each other’s identity. As a form of encouragement to those who offer verification services they will be rewarded with PRSN token.





The professional KYC represents the process that an individual goes through when they engage any entity that requires an identity verification process. This entity, once enrolled in Persona blockchain will update or double verify the individual’s identity

and bring their verification level to 100%. If an individual goes straight to a private partner to get verified, their verification will be complete right after the partners confirmation.









With innovative projects like this and more, the human life online will become much more easy and secured to live. Thanks Persona for this.









To learn more about the Persona project, see any of the links below.





Blog: https://medium.com/personablockchain

Website: https://persona.im

Twitter: https://twitter.com/PersonaIam

Facebook: https://www.facebook.com/personablockchain

Slack: https://join.slack.com/t/personablockchain/shared_invite/enQtMzU3MDA3OTkzMTY4LWRhYjNmYzQ5NGFlODRlNjg1M2UxNTA1M2FjOTJlNWU1Nzg2Y2U4NTE0MDc2MGJkZGMzMTNlMzQzNmVmNzYwM2I

Telegram: https://t.me/personablockchain

Github: https://github.com/PersonaIam

Reddit: https://www.reddit.com/r/PersonaBlockchain/