THE AFL has declared war on homophobia to stamp out ugly slurs and help save lives.

League chief Andrew Demetriou, Olympic flag bearer Lauren Jackson and Collingwood president Eddie McGuire will lead the charge to change attitudes in sport and the workplace.

The campaign will begin just weeks after St Kilda's Stephen Milne used a homophobic slur against Magpie Harry O'Brien.

Can the AFL win the war on homophobia? Have your say below.

A year-long TV and social media campaign will encourage people to stand up and help make a difference.



In a letter pushing the initiative, Mr Demetriou said discrimination should not be tolerated and everybody had a responsibility to tackle negative attitudes and behaviour.



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The "No to Homophobia" initiative was vitally important and had the full support of the AFL industry, he said.

"A campaign of this nature promoting respect for each other, healthy relationships and a safe, inclusive environment is imperative if we are to affect positive cultural change," Mr Demetriou said.

"We believe the AFL is one game for all Australians.

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"Through both our actions and the guidelines that govern our game, we are committed to providing a truly inclusive, safe and welcoming environment that fosters healthy, respectful relationships on and off the field."

More than a quarter of openly gay Victorians were verbally abused in the past year, a survey by Gay and Lesbian Health revealed.

Chief Commissioner Ken Lay said the police force condemned all forms of violence, bullying and intimidation.

"There are laws in place to protect the rights of all Victorians and we encourage people to report any acts to police," he said.

No to Homophobia is an independent body supported by organisations including the Victorian Equal Opportunity and Human Rights Commission and the Victorian Gay and Lesbian Rights Lobby.

The AFL has signed as a major backer, along with the State Government, mental health advocates and the police force.

The campaign will be launched today by Health Minister David Davis.



Link: notohomophobia .com.au