A boy in Utah used a clever marketing tool at his neighborhood soda stand by making a sign that read “Ice Cold Beer” with “root” in tiny print above the word “beer.”

Some residents called police on 11-year-old Seth Parker for hawking the “beer” in front of a church in Salt Lake City, police said Thursday.

Once authorities read the fine print, the boy was quickly exonerated and became a local hero.

“A lesson in reading the fine print!” tweeted Sen. Mitt Romney (R-Utah). “The future is bright for this young Utah entrepreneur.”

Seth started the stand because his parents urged him to get out more after they noticed he had struggled to make new friends since the family moved from Georgia last year, said his mother, Alexis Parker.

He chose the sign with the tiny print as a little “wisecrack.”

The first day brought some scoffs and scowls, especially from people without good vision, she said.

But people soon caught on to the joke.

“We’re loving people stopping by and just having a good laugh,” said the mom. “It is a joy all the way around.”

With wires