Tinder is testing the feature in Australia, and hopes to roll it out worldwide "soon." The option could be divisive given it provides an advantage to people with deep pockets, rather than those who might be a better match for people in their local area. Premium, or promoted profiles are a common feature on dating sites, however, so this isn't really a new idea -- just one that's been re-engineered for Tinder's swipe-based matching system.