A dating app is breaking away from convention by encouraging its users not to seek out love on Valentine’s Day, but to embrace being single instead.

Every year when February 14 comes around, many singletons feel an immense pressure to quickly find a romantic fling.

However, there’s nothing wrong with being single on Valentine’s Day. If anything, Huggle believes it’s something that should be celebrated.

That’s why this Valentine’s Day Huggle will be turning its dating mode off for 24 hours in order to spread a message of self-love.

“While we want users to continue using Huggle in the way they always have, we are more focussed on them finding lasting and meaningful connections, as opposed to rushed and panicked decisions,” said Valerie Stark, co-founder of Huggle.

Dating app aficionados will still be able to use the app to make platonic connections on the day.

However, whether people will actually use Huggle to try and meet new friends on Valentine’s Day is debatable.

While Valentine’s Day is typically recognised primarily as a day for loved-up individuals, it appears that many people in relationships actually envy their single friends around this time of year.

According to a survey undertaken by first4lawyers in 2016, 34 per cent of people who are romantically involved believe they would have more fun being single.

On the other hand, 35 per cent of singletons fancied the idea of being in relationships.

Lots of people have recently been taking to Twitter to reveal the reasons why they’re flying solo this Valentine’s Day, using the hashtag #WhyImSingle.

One person wrote: “Too fine for the ugly, too ugly for the fine. #WhyImSingle”

Another individual touched upon the recent controversy about women’s crisp eating habits, tweeting: “I eat Doritos too loudly. #WhyImSingle.”