On Monday, Nike revealed they selected former San Francisco 49ers quarterback Colin Kaepernick to be the face of its 30th anniversary of its ‘Just Do It’ campaign.

Nike posted a close up picture of Kaepernick’s face with a caption that read, “Believe in something, even if it means sacrificing everything. #JustDoIt”

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Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO — Colin Kaepernick (@Kaepernick7) September 3, 2018

Colin Kaepernick ruined the NFL after he started the National Anthem boycott by ‘taking a knee.’

He made headlines in 2016 when he wouldn’t stand for the National Anthem because of cops.

NFL ratings have plummeted since Kaepernick’s National Anthem boycott. Stadiums often have rows and rows of empty seats because Americans are fed up with the politicization of football.

Now it’s Nike’s turn.

Americans launched a boycott against Nike after finding out Kaepernick was chosen to be the face of its campaign.

One man tweeted a video of his Nikes burning with a caption that read, “First the @ NFL forces me to choose between my favorite sport and my country. I chose country. Then @ Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive?”

VIDEO:

First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive? pic.twitter.com/4CVQdTHUH4 — Sean Clancy (@sclancy79) September 3, 2018

Another man tweeted a video of himself putting five pairs of his Nikes into a fire.

.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company. #boycottNike #IStandForOurFlag pic.twitter.com/5JxSMD8SSO — AlterAtYeshiva (@alteratyeshiva) September 4, 2018

A former Marine posted a photo of Nike socks with “the swoosh cut off.”

Our Soundman just cut the Nike swoosh off his socks. Former marine. Get ready @Nike multiply that by the millions. pic.twitter.com/h8kj6RXe7j — John Rich (@johnrich) September 3, 2018

Geraldo Rivera chimed in and called Nike the New Coke.

Nike=New Coke — Geraldo Rivera (@GeraldoRivera) September 4, 2018

Hey Nike, this is what it looks like to sacrifice everything. These men sacrifice their very lives so Collin has the freedom to disrespect our flag & our country. can’t figure out who is a bigger disgrace Collin or Nike for glorifying this nonsense. never buy Nike products again! pic.twitter.com/uiA5g1C7Ds — Melissa A. (@TheRightMelissa) September 4, 2018

https://twitter.com/Cernovich/status/1036796568932732929