

UPDATE

8:45 PM PT: Kanye just took the stage and performed "Hurry" with Teyana Taylor to open up the awards show! He dropped several lyrics about his appreciation for the female anatomy and then gave a big shout out to Los Angeles before heading off.

Kanye West is continuing to show us he is a man of many talents because tonight he and his and his creative house, DONDA, is partnering with the biggest porno company in the world, Pornhub.

The Blast has learned Kanye will collaborate with Willo Perron and his agency, WP&A, to curate and serve as creative director for tonight’s inaugural Pornhub Awards. The awards will be live streamed tonight on Pornhub.com and Kanye’s wegotlove.com.

Kanye West and company will be working alongside the world’s most famous performers in adult entertainment to celebrate the biggest and best in each of Pornhub’s unconventional categories.

According to the company:

Kanye’s personal creative stamp will be felt in many aspects of the show. Set in the year 6918, the show mixes future with fantasy. West has enlisted Perron – an elite creative who has imagined many of today’s top tours and stage productions – to manage the show’s production and lighting design. Kanye has also enlisted another longtime collaborator in director Spike Jonze, for a new video to premiere tonight, for the brand-new track from Kanye x Lil Pump, “I Love It.” Spike and Kanye have previously collaborated on the videos for “Only One,” “Otis,” “Flashing Lights,” and the short film “We Were Once A Fairytale.”

West has also brought in noted photographer and artist Richard Kern.

At the awards, we are told Young MA, Blackbear, and Dana Dentata and Teyana Taylor will perform.

YEEZY will provide wardrobe for tonight’s presenters and the DONDA team has worked on merch designs to be handed out to attendees and sold online. Replicas of the presenters’ looks will be made available for sale in collaboration with Fashion Nova

Kanye West has even designed the porn awards statue for each of tonight’s winners (see below).