Total number of views of the Dash ad (a combination of views on YouTube videos and listens of the audio podcast)



Total number of clicks to learn more about Dash (tracked via a Bit.ly link which leads to https://www.dash.org/)



26,600 views of the Dash sponsorship per month



79,800 views over the 3 month campaign



A 20 second ad spot scripted, voiced and created by me to be used in the sponsorship slot of The Cryptoverse (this has already been completed to support this proposal and can be viewed here https://www.youtube.com/watch?v=SXmmi4y5wQk)



The ad spot appearing within the first minute of 66 consecutive episodes of The Cryptoverse podcast (see https://www.youtube.com/c/thecryptoverse)



YouTube

iTunes

Sticher

Google Play

Steemit

Twitter

Cryptoversity.com/podcast embedded player

Cryptoversity.com Blog rss feed

LBRY Network (experimental)



The date is on or after the 1st of March 2017



66 episodes of The Cryptoverse were published during the months of December 2016, January 2017 and February 2017. If Dash was featured in less than 66 episodes during this period for some reason, sponsorship will continue until the quota is met.



All episodes of The Cryptoverse during this period featured the 20 second Dash oriented ad spot appearing in the first minute of each episode exactly as shown in the proof of concept here https://www.youtube.com/watch?v=SXmmi4y5wQk



An end of month report is submitted for December, January and February.



A final report is submitted summarising the marketing metrics actually achieved including total number of views and listens plus number of clicks on the tracking link



Reimbursement of proposal fee:ï»¿ 5ï»¿ Dashï»¿ ï»¿Production of advert clip @ $250: 28ï»¿ Dashï»¿ ï»¿6 goodwill episodes @ $0.00 ï»¿0 Dashï»¿ ï»¿66 ads @ $50 per episode ($3,300): ï»¿367 Dashï»¿ ï»¿Total: ï»¿400 ï»¿Dash

With 712 currencies now listed on coinmarketcap.com newcomers to cryptocurrency are increasingly looking for clues on which ones to pay attention to and which to ignore.The goal of this project is to use the principles of consistency, familiarity and specificity to cause Dash to stand out in the minds of these newcomers, encourage them to spend more time learning about Dash, and encourage the usage and investment in Dash over and above than any other currency.Directing someone's attention to a particular cryptocurrency carries little weight if the person directing them isn’t seen as a trusted authority. Thus it is the relationship between the people that determines the impact.My name is Chris Coney, and since starting The Cryptoverse podcast on the 22nd June 2016, I have built an audience of engaged, loyal and appreciative people. I achieved this by intentionally focusing on building a good relationship with my audience.By coming to them daily, replying to comments, sharing my personal stories and adding in the odd unexpected surprise, I have become their most trusted authority on Bitcoin, cryptocurrencies and blockchains.To me a subscriber is worth more than any potential sponsor. Thus, I hand pick prospective sponsors who I genuinely believe my audience would benefit from being made aware of.On the 27th of October I received a pitch from a new cryptocurrency project with a lucrative offer to sponsor The Cryptoverse. I respectfully declined on the basis that I do not accept first round ICOs as sponsors due to the potential risk to my audience.After a year of following Dash’s progress I am now ready to invite Dash to gain exposure to my audience using the same principles that I mentioned at the start; consistency, familiarity and specificity.The measurable outcomes of this project are as follows:Based on channel activity from 1st Oct to 31st Oct 2016:These are very conservative figures since they assume The Cryptoverse attracts zero new subscribers during the campaign. In reality I’m adding approx 700 new subscribers per month on an exponential growth curve, meaning there’s a very high probability that I’ll over deliver.The key deliverables that will make the above measurables possible are:Each episode of The Cryptoverse has just one sponsorship slot and thus features only one project or company per episode. Episodes run Monday to Friday.Episodes are syndicated and distributed across the following platforms:I propose that Dash sponsorship run for the months of December 2016, January 2017 and February 2017.Since The Cryptoverse runs on weekdays, this means Dash sponsorship will be featured in 66 episodes.Dash’s sponsorship will in no way affect the stories that are chosen to be covered on The Cryptoverse or the commentary that I give. The promise to bring the audience the most relevant news and commentary must remain the priority of each show.Rest assured however that if I wasn’t already a big fan of Dash I wouldn’t be putting in the effort to write and submit this proposal.We will know the project is a success when:I have already gone ahead and inserted the Dash sponsorship into 6 episodes for free resulting (at time of writing) in 4,322 views of the Dash ad across the following episodes:I only intended to do 5 but I must have got carried away.Since the Dash ad spot is baked into the episodes it will continue to receive exposure for as long as the episode is getting traffic on YouTube.This means the exposure will likely be double or triple the targets in this proposal.At 79,800 views this works out at approximately $0.05 per view rounded up including the production of the ad itself. The average cost per view goes down as I deliver more than the target number of views.Long term, the amount goes down even further.A rate of $9.00 per Dash was used for this calculation on 2nd November 2016).