Apple also led the decision to remove a rifle from a list of potential additions to the emoji library on all platforms, including Android. Unicode, the organization that handles the character standard, listened to the company's request, and Microsoft agreed with this decision as well.

Apple has an additional one hundred new and redesigned emoji that will be available to iPhone and iPad users this Fall with iOS 10 . These new emoji show women playing more sports and performing jobs that, before this update, only had male options. A few examples are a woman riding a mountain bike, lifting weights, and playing basketball. There will also be redesigns of popular emoji, a new rainbow flag, and more family options.This is in an effort to bring more gender and race options to existing characters, and Google 's leading the charge. Apple, Unicode, Google, and other companies have the power to promote change, and making important tweaks to a popular way people communicate on their phones is one way to do it.