Available for both Android and iOS users and most VR headsets

Adult VR is expected to be a $1 billion industry by 2050, and today the first major free sevice catering for the new generation of headsets was revealed.

Pornhub is launching a virtual reality category, making it the first free adult website to feature 360-degree adult content.

Users will not only be immersed in films, but can interact with their favorite stars - and the firm is even giving away 10,000 headsets (although you'll need to supply your own phone).

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The site is launching a virtual reality category, making it the first free adult website to feature 360-degree adult content. Users will not only be immersed in films, but can interact with their favorite stars and 10,000 lucky users will receive a free virtual reality headset

WHAT DEVICES CAN BE USED FOR PORNHUB'S VR FILMS? Pornhub will now feature virtual reality videos optimized for both Android and iOS mobile devices, playable through most virtual reality headsets including Oculus Rift, Samsung Gear VR, and Google Cardboard with smartphones. To commemorate the launch, Pornhub is giving away 10,000 pairs of virtual reality goggles to provide users with the immersive experience and is also releasing a fun, infomercial style video to promote the new category. Advertisement

'At Pornhub it is our duty to provide our global audience with the latest in cutting edge technology,' said Corey Price, Vice President, Pornhub.

'Virtual reality is the next phase in the constantly metamorphosing world of adult entertainment, and will provide users with a mesmeric experience unlike anything they've seen before.'

'Now, our users are not only able to view our content, but be protagonists in the experience and interact with their favorite porn stars.'

Pornhub has partnered with BaDoinkVR, a leader in adult virtual reality entertainment, to launch the new list of films on the site.

Videos are available for both Android and iOS users, playable through most virtual reality headsets and can even be enjoyed using Google Cardboard for smartphones.

And to kick off the launch, Pornhub is giving away 10,000 pairs of virtual reality goggles.

'We encourage our users to request a free pair of virtual reality goggles and visit Pornhub's virtual reality section,' said Price.

'There, users' wildest fantasies will come alive as they slip into a world of heightened titillation.'

BaDoinkVR is playing a big role in Pornhub's new addition, as they feature some of the most popular porn stars who perform original scenes that are shot by well-known producers.

Videos are available for both Android and iOS users, playable through most virtual reality headsets and can even be enjoyed using Google Cardboard for smartphones. The firm is urging users to claim their free vritual reality headset and experience their films in a new way

'We're incredibly excited to be providing the content and tech behind Pornhub's new initiative,' said Todd Glider, CEO, BaDoinkVR.

'After decades of kicks and starts, virtual reality is finally hitting its stride.'

'McDonalds Happy Meal boxes are doubling as Google Cardboard; now Pornhub is tossing its hat in the ring.'

To ensure users are getting maximum efficiency when streamlining content, Pornhub has added built-in Google Cardboard support to its app. And anyone receiving an Oculus Rift in a few weeks, will be able to check out the new VR films as soon as they take the headset out of the box

'Calling this revolution in mass communication a fad, resisting the urge to Drink the Kool Aid, grows steadily more irrational.'

To ensure users are getting maximum efficiency when streamlining content, Pornhub has added built-in Google Cardboard support to its app.

And anyone receiving an Oculus Rift in a few weeks, will be able to check out the new VR films as soon as they take the headset out of the box.

And to kick off the launch, Pornhub is giving away 10,000 pairs of virtual reality goggles. Pornhub has partnered with BaDoinkVR, a leader in adult virtual reality entertainment, to launch the new list of films on the site

The audience at the 2016 Adult Entertainment Expo in Las Vegas were introduced to a firm that specializes in virtual reality adult films -- Holo Girls Virtual Reality.

The white Samsung Gear VR goggles, which resemble a prop from a Star Wars film set, is the next baby step to what Anna Lee, president of Holofilm Productions of Vancouver, Canada and others hope will one day become a pure virtual reality experience.

She held in her hand a $99 viewfinder that adds to new filming techniques will revolutionize the way consumers watch pornography, she says.

With the glasses on, paired with the firm's specially filmed Holo Girls Virtual Reality hardware, viewers may feel like they're actually on the set.

Kendrick Thomas, world operations manager for HoloFilm Productions, demonstrates on January 20, 2016, in Las Vegas, how a consumer could use Samsung goggles with virtual reality hardware to produce a new pornography viewing experience

OCULUS RIFT SPECS The latest design of the Oculus Rift headset is described as 'really lightweight'. It has a built-in strap, and headphones to create a 3D audio effect. The firm has partnered with Microsoft for the gadget, and as a result it will use its Xbox One controller. As part of this partnership, the Rift will be able to stream Xbox One games to the Rift, Microsoft's Phil Spencer recently said. Oculus opened pre-orders for the VR headset on 6 January. The $599 headset will be delivered to the first customers in March, although the first wave sold out on the firm's website in seconds, and was quickly changed to show an April delivery date. Advertisement

They can turn their head 180 degrees to see action not only in the center, but on the left and right as well.

'We're taking porn to the next level to better immerse the viewer in the experience,' she said.

'No longer will scenes be flat and two-dimensional.

'Viewers can now feel like they're part of the action.'

This year's annual adult entertainment convention deals with a range of issues facing the industry -- protecting porn actress from abuse on the set, feminist erotica and better ways to battle online piracy.

But an industry that has long prided itself as being on the cutting edge of technology is leveraging its resources to go beyond 3D and mobile viewing to the feeling of being there.

'Porn consumption has come a long way from 40 years ago when you had to watch films in some theater with 400 other people, to watching VHS (videos) in your dorm room,' said Farrell Hirsch, who managed a display for Vivid Radio, which advertises porn stars on the airwaves around the clock.

'Porn is getting more personal. In the next decade, who knows where it's going to go?'

Oculus' chief executive Brendan Iribe (pictured) has defended the headset's price and revealed the company has a 'razor-thin' margin to make the device as affordable as possible

'Everyone is talking about this; they're scrambling to create new content,' Lee said.

'And this is different from, say, 3D technology. This is a step forward that is here to stay.'

In the future, she says, will come male manipulators with pulses paired with action on the screen.

A demonstration of several virtual-reality films showed a somewhat fuzzy picture compared to today's high-definition television.

But the trade-off was that a viewer could look around the room -- in one case seeing a drum set and, presumably the actress's clothes and high heels on the edge of the set.

So, Woody Allen was a visionary after all? 'I would say so,' Lee said.

'Right now the technology is still rudimentary. Virtual reality is only going to get better. After that, watch out.'

Still, she pointed out a few potential drawbacks.

'We're heading toward a time where, when it comes to sex, virtual reality may equal or better reality itself,' Lee said.