“The Lord of the Rings” producer Barrie M. Osborne is launching a Kickstarter campaign to help fund “Talk Is Cheap,” an environmental-themed family drama.

The 30-day campaign has a $1.5 million goal.

Jim Jarrett is producing and directing from his own script. The story centers on an estranged father and daughter and how one teenager’s viral vow of silence ignites a revolution after a documentary filmmaker follows a popular talk radio host for 48 hours.

Osborne, Jarrett and producer Jon Labrie announced the independent film project Thursday and formally launched their Kickstarter campaign, asking only $1.00 per person to help finance production costs. Contributors will be credited on screen and on the film’s website as an associate producer.

“It’s a rare and great privilege when you come across a project that you really like that has something very meaningful to say, while also being very entertaining,” said Osborne. “This film really illustrates the power of one voice to make a difference in the world. Through social media, with the right message at the right time, you actually can change the world one person at a time. That is the heart that drives our movie and it is the heart and soul of our Kickstarter campaign.”

Labrie served as the Chief Technology Officer for Peter Jackson’s Weta Digital. Osborne’s credits include “Face/Off,” “The Water Horse” and “The Warrior’s Way.”

Kickstarter campaigns last year raised $5.7 million for the “Veronica Mars” movie and $3.1 million for Zach Braff’s “Wish I Was Here.”