Bulgarian journalist Veronika Dimitrova found a post left on a message board in broken Bulgarian by an English couple calling themselves "Heidi and Richie." The couple wanted to buy a baby, so Dimitrova got in touch.

Over email Heidi explained that the couple were willing to pay anything for a child, since they were unable to have a baby by conventional means. After exchanging emails the couple sent over a picture of themselves together and insisted that "money is not an issue."