Esports consultancy agency Veloce Esports has launched an esports racing hub in London, United Kingdom.

This venue will be treated as a performance facility for racers to practice from while livestreaming their gameplay.

Jean-Eric Vergne, Co-founder of Veloce Esports discussed the launch in a statement: “This is the ultimate venue for our drivers and team to engage the global audience that esports offers. The skills required to perform at the highest level in this industry are not to be underestimated. Esports is a serious business now and our athletes need the best equipment and atmosphere to keep improving as well as promote their careers through live streaming and content creation.”

Veloce Esports worked with Logitech G on the lead up to the launch, with the gaming equipment company providing its products to help it run smoothly. The hub features four playseat Formula 1 rigs, three Playseat GT rigs, and a 200 degree field-of-view Formula 1 motion simulator.

Rupert Svendsen-Cook, Director of Veloce Esports said: “Esports is an industry full of first moves right now, but this really is the start of something incredibly exciting for us and esports in general. We have a dynamic team that continues to grow with every opportunity that we are presented with. In Logitech G we feel like we have a pioneering partner that will prove tremendously beneficial to the future of Veloce Esports, and help shape our next steps as an industry-leading esports organisation.”

The racers for Alfa Romeo Sauber F1 esports will train, practice, and livestream from this very hub. The aim of this technology is to “help maximise each driver’s potential behind the wheel” by offering sufficient training.

Vincent Borel, Head of Logitech G Simulation added: “Working with Veloce is the next step in helping everyone get Ready to Race. Our gear is for everyone and we believe there is so much talent out there that can improve through a combination of the best gear and inspiration via online tutorials, demonstrations and competitions.”

Esports Insider says: With the rise of racing titles in esports, this seems like a long time coming. It’s not cheap to house professional equipment full of technology like this, so having a location where esports racers can attend seems like a logical move. Good stuff from Veloce Esports!

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