For nearly 150 years, we’ve designed durable, quality products and we are invested in the extension of their life span.

Consumer use and disposal accounts for 23 percent of the total water used, and up to 40 percent of the climate impact during the life cycle of a pair of jeans. Disposal is also a major issue; across the industry, over half of all garments made annually are burned or buried within one year. That has to change.

That’s why we’ve made it a priority to educate consumers on how they can extend the life span of their clothing – like washing jeans less often or by getting them repaired and reinforced – and how and where they can donate and recycle anything they’re no longer wearing.

We created the first product tag, Care Tag for Our Planet, which offers tips on how to best preserve your clothing. We also offer Levi’s® Authorized Vintage, the most authentic, everlasting vintage pre-owned or restored items on the market. Additionally, we work with Blue Jeans Go Green in the U.S. and Canada, and other organizations in different countries to collect used clothing. And we are increasingly designing products that are suitable for true circularity – with 100 percent recyclable materials – from the outset.