All UGC cinemas, according to the writ, had trailed the film for 12 weeks before its release date in July as a "must-see" for megapass holders. UIP executives feared that the film would not reap enough from the megapass scheme and the day before it was due for release, threatened to withdraw it. UGC was forced to pay £6.25 a head instead of the usual £5 for West End cinemas.