Follow the money in the Koch wiki. This article is part of the Center for Media & Democracy's spotlight on front groups and corporate spin.

Generation Opportunity (GenOp) is a non-profit 501(c)(4) organization based in Arlington, Virginia funded by Freedom Partners, a multimillion dollar Koch-tied funding vehicle. On the group's website, it describes itself as "a free-thinking, liberty-loving, national organization of young people promoting the best of Being American: opportunity, creativity and freedom."[1] According to OpenSecrets, "[i]n the three years for which tax information is available, Generation Opportunity has raised almost 86 percent of its funds from just two Koch-linked nonprofits."[2]

In 2014, Generation opportunity spent big money in Senate races against three Democrats: Senators Kay Hagan (D-NC), Mary Landrieu (D-LA), and Mark Udall (D-CO). Mary Bottari reported on PRWatch that, "Gen Opp spent a total of $900,000 against Udall, $825,000 against Hagan, and $550,000 against Landrieu, bringing the ad buy to $2.275 million."[3]

Ties to the Koch Brothers

Source: Robert Maguire with the Center for Responsive Politics. The Koch network was one of the biggest political operations in 2012 and worked largely outside the campaign finance system, raising at least $407 million.

As a 501(c)(4) organization, Generation Opportunity is not required to disclose its donors.[4] However, according to OpenSecrets, "[i]n the three years for which tax information is available, Generation Opportunity has raised almost 86 percent of its funds from just two Koch-linked nonprofits."[2]

According to its 2012 tax filing, Freedom Partners gave $5,040,000 to "TRGN LLC (GENERATION OPPORTUNITY."[5] The Freedom Partners investment was part of a larger $250 million dollar campaign by Freedom Partners to "shape policy and political debate nationwide," according to Politico.[6]

In its 2012 filing, the Koch-linked TC4 Trust also gave $2,130,000 to TRGN LLC.[7]

Generation Opportunity has been referred to by the New York Times as "a Koch-financed group focusing on young voters," and by Mother Jones as "a Koch-backed group targeting young voters."[8][9]

Self-described as a "nonprofit, nonpartisan organization," Generation Opportunity espouses a right-wing agenda and shares the aims of other notable organizations funded by the Koch Brothers.[10]

2014 Election Cycle Ad Buys

Generation Opportunity, a 501(c)(4) organization, launched ad buys in several targeted Senate races in 2014, including ads against Senators Kay Hagan (D-NC), Mary Landrieu (D-LA), and Mark Udall (D-CO), costing over $2 million.

According to a report by the Center for Public Integrity, the Koch brothers' network had put out more than 43,900 ads related to Senate races by September 1, 2014, nearly one-tenth of the total number of ads run for all Senate races. That number included "the six most active nonprofit groups in the Koch brothers’ coalition: Americans for Prosperity, the American Energy Alliance, Concerned Veterans for America, the Freedom Partners Chamber of Commerce, Generation Opportunity and the 60 Plus Association."[11]

See detailed state-by-state totals from the Center for Public Integrity here.

”Shopping spree” ad that ran against Sen. Mark Udall in Colorado. An identical ad featuring an actress playing Sen. Mary Landrieu also ran in Louisiana.

The organization launched two basic ads in multiple states. One ad, used against Landrieu and Udall, caricatured the senators. In the ad, the two were played by actors and were depicted as children in a shopping cart, who appear to be gleefully overspending on unnecessary items. The ad criticized their votes on government spending, claiming they were footing younger generations with the bill.[12][13]

A Generation Opportunity ad that ran against Sen. Kay Hagan in North Carolina. An identical ad also ran against Sen. Mark Udall in Colorado.

Another, running against both Hagan and Udall, featured a young woman complaining about the economic hardship she claims faces her generation. Among other things, she criticizes the senators for votes on spending bills that “crippled [the] economy” and claims they are “forcing [them] to buy healthcare [they] can’t afford.” At the end of the ad, she urges the audience to call Hagan and Udall and tell them to “stop spending [her] generation’s future.”[12][14]

Generation Opportunity spent a total of $900,000 against Udall, $825,000 against Hagan, and $550,000 against Landrieu, bringing the total of the ad buys to $2.275 million. The ad buys were both on television and online.[12][13][14]

Affordable Care Act Opt-Out Campaign

"Creepy" Uncle Sam TV Ads

"Opt Out- The Exam"

Generation Opportunity is perhaps best known for their web and television advertisements urging young people to "opt out" of the Affordable Care Act. As Time reporter Kate Pickert described:

"The spots feature a creepy, clownish Uncle Sam character performing gynecological and prostate exams on patients who signed up for insurance under the [Affordable Care Act]. 'Don't let the government play doctor. Opt out of Obamacare,' the ads tell viewers."[15]

In these ads, Generation Opportunity characterizes the Affordable Care Act as an invasion of private health services. Many commentators, including Lucia Graves of the National Journal, have critiqued the commercials for their use of scare tactics, by drawing on the imagery of "forcibl[e] rape".[16]

This intrusive depiction of Obamacare has also been criticized for its irony. As Eric Ferrero, vice president for communications at Planned Parenthood Federation of America noted:

"These are the same extreme Koch-funded political groups who have tried to pass transvaginal ultrasound laws and other laws allowing politicians to interfere with people's personal medical decisions. These videos are the height of hyprocrisy, but more importantly they are irresponsible and dangerous, designed to spread misinformation and discourage people from getting access to high quality, affordable health care."[17]

"Opt Out- The Glove"

Generation Opportunity says they aim only to: "educate [young people] on their options..." claiming, "most young people will find it a better deal (and a lot less creepy) to opt out of Obamacare." [18]

However, Generation Opportunity's communications director, David Pasch, "wasn't able to confirm that buying a plan on the individual market would be cheaper than buying one under Obamacare." As Pasch told the Atlantic Wire, "We're a small non-profit without the funds to do research about plans in every state." Allie Jones of the Atlantic Wire argues the group cannot confirm that "opting out" of Obamacare is a better deal, because the "math" does not support that assertion. According to her calculations, even the cheapest plan recommended by Generation Opportunity would, after "opting out," be more expensive for purchasers than a "bronze level plan" under the Affordable Care Act. Not to mention, the "bronze" plan would offer greater coverage of services, and would be available to a wider range of young people than the unapproved private plan.[18] Without the calculations to back up their position, Generation Opportunity relies heavily on their own advertisements to persuade viewers to be concerned about the "creep" factor of government approved healthcare.[18]





"Reboot Obamacare-Creepy Uncle Sam"

Generation Opportunity released another "Creepy Uncle Sam" ad on May 14, 2014, this time focusing on technical problems in the initial rollout of the ACA website. The ad shows the Creepy Uncle Sam character in an empty hospital corridor tossing money in the air, followed by the slogan "Obamacare: Making it rain on glitchy IT contractors."

Generation Opportunity posted an image to its Facebook page in December 2013 that claimed "Obamacare could force thousands of volunteer fire stations to cut services or close entirely!" Politifact rated the claim "half-true," and later reported that final guidelines issued by the Treasury Department in February 2014 exempted volunteer fire stations from the requirement to provide insurance.[19]

College Campus Campaign

Generation Opportunity spends a significant amount of funds on "youth targeted" events. In September of 2013, the group announced plans to spend "up to $750,000 on a 'messaging push and tour'" to encourage young people to 'opt out' of the Affordable Care Act. The tour includes:

"...host[ing] events at college football tailgate parties, . . . where 'brand ambassadors' (read: hot young people) will pass out beer koozies that read 'opt out,' pizza and literature about the health care law. Some events may have impromptu dance parties with DJ’s, complete with games of cornhole and competitions for prizes, organizers said."[20]

The "tour of 20 college towns" included a stop at a bar near Virginia Tech University's campus on October 12, 2013. Students were given "free beer, gift cards and the chance to win an iPad." Generation Opportunity plans to upload pictures of participating young people, "signing petitions to opt out" on to "Twitter, Facebook and Instagram."[21]

Misleading Tactics to Grow Social Media Followers

Based on their use of misleading social media tactics, Generation Opportunity claimed in 2011 that it was "one of the largest and fastest growing organizations targeting young Americans through social media, issue education, and grassroots mobilization."[22] In August 2011, blogger Kevin Bondelli posted a breakdown on Future Majority explaining how GenOp appeared to have grown so quickly.[23] The following timeline was constructed by Bondelli:

"In November of 2010, someone associated with what is now Generation Opportunity created a non-profit page called 'Being American' in order to mislead people into becoming fans."

"On May 28, 2011, the page publishes a post about a new organization called Generation Opportunity asking people to sign up for the email list on the website. The profile picture is changed to add the Generation Opportunity logo at the bottom, though the thumbnail remained unchanged." (see image on right)

"On May 31, 2011, the page again solicits list sign-ups for a new organization, not mentioning to their fans that they themselves are the new organization." "Anyone who has liked 'Being American' on Facebook because they like being American is unwillingly being counted as a supporter of this organization, and Generation Opportunity is using these people as 'evidence' that they are legitimate and 'one of the largest and fastest growing organizations targeting young Americans.' This is astroturfing 2.0."

Since this article was released, Generation Opportunity has deleted the posts on May 28 and May 31 used in Bondelli's timeline.

In press releases and other public statements, the organization frequently refers to Generation Opportunity's "over 4 million young adult followers."[24] However, this number appears to refer to the 'likes' on the group's numerous Facebook pages, including "Being American by GO", "The Constitution by GO", "Gas Prices Are Too Damn High", and "Keep Texas Awesome," among others. There is no indication that this number is anything other than the sum of all of these likes, which may or may not be controlled for users who may like more than one of these pages. In May 2013, the "Generation Opportunity" page itself had 714 "likes."

Core Financials

Generation Opportunity files its tax documents under the name YEM Trust.[25]

2013 [26]

For the period June 1, 2013-May 31, 2014

Total Revenue: $7,952,852

Total Expenses: $8,741,222

Net Assets: $259,433

2012 [27]

For the period June 1, 2012-May 31, 2013

Total Revenue: $4,090,917

Total Expenses: $4,096,884

Net Assets: $1,027,558

2011 [28]

For the period June 1, 2011-May 31, 2012

Total Revenue: $4,581,027

Total Expenses: $3,980,679

Net Assets: $1,033,525

2010 [25]

For the period June 1, 2010-May 31, 2011

Total Revenue: $2,000,962

Total Expenses: $1,583,735

Net Assets: $417,227

Personnel

Generation Opportunity no longer lists who works for the organization on its website and has not released information on the composition of its board of directors. The following people are listed on the group's 2013 tax filings as employees:[26]

Terrence Linderman, Trustee

Evan Feinberg - Former President. Feinberg left the organization in June 2015 to found a new Koch network organization, Stand Together for America. [29]

George Slater, Executive Vice President

Staff with Unknown Ties

Because Generation Opportunity no longer lists its staff on its website, it is unknown whether the following people still work for the organization. The following people all worked for Generation Opportunity:

Amber Roseboom, key employee

Matthew Faraci, key employee. Faraci is Senior Vice President for Communications [30]

Terence Grado, Director of National and State Policy [31]

Nick Bailey

Sarah Belknap

Lily Belt

Peter Buckingham

Jonathan Callaway,

Wesley Coopersmith

Charity Corkey

Will Cousins

Mathew de la Fe

Jackie Ellis

Kristie Eshelman

Ryan Flood

Brandon Gahman

Julie Germany

Alex Goodman

Zachary Henry

Mike Hopper

Aaron Houlihan

Rachael Jensen

Alex Johnson

Ariel Judah

Luke Kenworthy

Sharon Koss

Nathan Leamer

Patrice Lee

Daisy Letendre

Brian Lyle

Emily Lyons

Greg Markle

Logan Moore

Mary Mueller

Nick Pappas

David Pasch, Communications Director [32]

Stephanie Schwartz

Jeff Scully

Katie Shupe

Nicole Spala

Neil Boylan Strauss

Peter Tariche

Joe Tate

Stephanie Terek

Daniel Turner

Alex Vargo

William Varley

Christopher Venning

Corie Whalen Stephens

Former Staff

Generation Opportunity

1320 N Courthouse Rd Set 220

Arlington, VA 22201

Phone: (703) 566-9800

Web: http://generationopportunity.org/

Email: info@generationopportunity.org

Twitter: https://twitter.com/genopp

Facebook: https://www.facebook.com/GenerationOpportunity

Articles and Resources

External Articles

Mary Bottari and Sean Hoey, Shocker! Koch Youth Group Backs Koch Politician Signing Koch-Approved ALEC Bill, PR Watch, July 24, 2014.

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