Toys “R” Us, the bankrupt retailer that closed its American stores last year, is planning to re-emerge in some form in time for the 2019 holiday shopping season.

Richard Barry, a former Toys “R” Us executive and now the chief executive of a new company, Tru Kids Brands, told The Associated Press that he and his team were exploring various options for a United States comeback, including free-standing stores as well as shops within other stores. While the details are still being completed, Mr. Barry said e-commerce would play a central role.

Toys “R” Us, buckling under competition from Amazon and several billions of dollars of debt, filed for Chapter 11 reorganization in September 2017 and then liquidated its businesses last year in the United States and several other regions, including Britain.

In October, a group of investors won an auction for Toys “R” Us assets, believing they would do better by potentially reviving the toy chain rather than selling it off for parts. Starting Jan. 20, Mr. Barry and several other former Toys “R” Us executives founded Tru Kids and are now managing the Toys “R” Us, Babies “R” Us and Geoffrey brands.