Some want to be the very best like no one ever was. If you get the reference you already know we're talking Pokemon Go. It's a new game you can play on your smart phone and it's wildly popular.

There are dangers to playing and it's not all fun with this game. Brett Jackson found out the hard way on his quest to catch 'em all in Omaha. He was robbed while playing.

"I was looking down at my game not paying attention to what was going on around me at all and then just out of nowhere a fist met the right side of my face,” Jackson told WOWT 6 News.

The game uses GPS on your phone and little pocket monsters are hiding all around the real world. You just need to walk around until you find some. He was battling Pokemon in Dewey Park around 5:30 Sunday afternoon. Two men grabbed his phone and demanded $20 before they'd hand it back, then they ran off.

"If you have your face in your phone and not paying attention that's when things like this can happen. It happened to me and I never thought it would,” said Jackson.

Here's how easy it is to lure other people to your location: at various stops that others can visit you can place what’s called a module and leave it behind. That starts to attract other people to your area. WOWT 6 News downloaded the game, left a module and within minutes our hotspot had users at our location.

"I don't think I'd go hunting around looking for like random places by myself. That's probably not something I'd go for," said one users WOWT 6 News caught up with.

Sherman Williams has already seen reports of people being injured or robbed while playing.

"I'm very particular about going places where no one else is,” said Sherman.

But he warns it's not just traffic or other people you need to be aware of.

"If we weren't paying attention we would have run into a skunk that night that was aiming for us,” he said.

Even local police officers are trying out the game and giving their advice: stay alert. It's the first thing the game tells you when you open it. If you can play safely, it's actually really fun.

"The majority of us who actually enjoy this, they see the purity and the positivity in it and we want to keep it sacred and we want to keep it safe,” Sherman said.

The popular game was only released last Thursday for most iPhone users, but it's already on a pace to have more daily users than Twitter.