Kate Moss's 'legacy': Children's T-shirts with 'nothing tastes as good as skinny feels' slogan are advertised online



Kate Moss caused outrage in 2009 when she was accused of encouraging anorexia by saying she lives by the motto: 'Nothing tastes as good as skinny feels.'

Two years later, children's T-shirts brandishing the demeaning slogan are being sold online in the UK, alongside babygrows that read 'don't feed the model'.



Eating disorder experts have called for a ban on adverts for the 'appalling' T-shirts which are sold in sizes to fit primary school-aged children and babies.

'Dangerous': A children's T-shirt bearing Kate Moss' motto is being advertised and sold on www.zazzle.co.uk

The clothing, which Kate Moss has had nothing to do with, is made and marketed by a US-based firm named Teen Modelling. It is sold in the UK on a website called www.zazzla.co.uk.

The 'Nothing Tastes as Good' children's t-shirt retails at £14, but proudly advertises that a toddler-sized t-shirt is just £10.65.



UK sensible eating campaigners Beating Eating Disorders (BEAT) said the sale of the fashion items aimed at children was 'dangerous'.

A spokesman for BEAT said: 'We absolutely disagree with what this company and its website is doing. Using children to model this kind of pro-anorexia product is clearly and plainly wrong.

'This isn’t just because these children are at an impressionable age, but also because we know that pro-anorexia sites share close links with pornographic websites.'

BEAT added that it would like to see The Advertising Standards Authority use its new powers regulating of internet advertising to require www.zazzle.co.uk to remove the T-shirt pages advertising the products that are potentially harmful to children.

The BEAT spokesman added: 'It’s clearly a very dangerous message and one that should not be reaching girls at a young and impressionable age.

Don't feed the baby? A babygrow on the same site bears an equally inappropriate print

'We would fully support action being taken to remove these adverts from the internet by the appropriate regulatory body.'

Ex-Wonderbra model and founder of the ‘Say no to Size Zero' campaign, Katie Green, said the images of young girls promoting the slogan made her sick.

Green said: 'My stomach completely turned when I heard about this.

'I find it shocking that children are now being subjected to these ridiculous views that "role models" like Kate Moss are sending out.

'It’s completely irresponsible of the parents to let children wear things like this.

'Not only will it effect those children but others around them.'

Role model? Kate Moss caused outrage when she said 'nothing tastes as good as skinny feels' back in 2009

Naomi Richards is a children expert and founder of www.thekidscoach.org.uk. She said printing such 'dangerous' slogans clothes for young children defied comprehension.

'I just can’t believe somebody decided to print this type of thing on a child’s garment,' Richards said. 'It’s nowhere near funny, it’s a really stupid thing to do.

'Children should not be communicated that message, especially young girls around the age of those in the pictures.

'A lot of funny things happen to girls’ bodies at that age, they will see their shape and size change dramatically in a short period of time.

'That, of course, is perfectly normal, but this message is telling youngsters that it isn’t OK to be normal, and it isn’t OK to be different from one another.

'Girls at that age are so impressionable and messages like this can give them the insecurities which lead to eating disorders.'

The Advertising Standards Agency’s remit has been extended to regulating online marketing as of March 2011.

A spokesman for the advertising watchdog said that zazzle.co.uk’s marketing of the controversial t-shirts could fall foul of the recently expanded Committee of Advertising Practice (CAP) Code.

The spokesman said: 'Any complaints of this nature, that we recieve from concerned members of the public, would certainly be looked into and considered very seriously.

'Direct advertising and marketing on the internet has to be within the rules of the CAP Code.

'The directives in the code which cover the area of children and the marketing of children’s products on the internet are very strict indeed.

'It is our job to look at the marketing and assess whether it is problematic under the CAP Code and deemed to be offensive, harmful or misleading.'

A zazzle.co.uk spokesman defended the t-shirts saying: 'Zazzle does not have a specific comment on the “size-zero slogan” merchandise.

'Because Zazzle is a custom products platform, it enables all users to create their own products that feature their own content.

'In this way, Zazzle is an outlet for users to express their personal opinions and viewpoints.'