Tried Facebook or Google advertising and it didn’t get results for you?

Don’t worry, you’re not alone. Any business can pay to advertise online, but generating real mortgage leads from that advertising is much, much harder.

It’s a very specialised skill that requires years of digital marketing experience. In fact, effective mortgage lead generation requires a high level of competency in at least four disciplines.

If you get even one of these elements wrong, your mortgage lead generation efforts will really struggle. It’s no wonder then that most mortgage brokers who have a go themselves fail, then give up in frustration unable to pinpoint why.