Every revolution begins with a spark, an idea that challenges the status quo. Burger Revolution is a flavour revolution, and our fight is against the bland burger, the frozen burger, the ordinary burger.

Husband and wife team Jeff and Rayling Camacho started Burger Revolution in response to a cry from the masses: "Give the people what they want! Give the people flavour!". OK, it wasn't as dramatic as all that, but that's what Jeff and Rayling did anyway.

They knew what the people knew - that the ordinary burger is bland and boring. But they also knew it didn't have to be that way.