Women are frequently valued for their sexuality and physical appearance, and there is theoretical reason to believe that the effects of such valuation depend on the context. A robust body of research demonstrates that such valuation from male strangers harms women’s self-esteem; the current studies, however, tested whether women experience more positive outcomes when such valuation emerges in the context of their romantic relationships. Study 1 used an event-based diary study to demonstrate that when partners (vs. male strangers) draw attention to women’s sexuality and physical appearance, those women report higher appearance esteem and, subsequently, higher self-esteem. Study 2 used data from two independent, longitudinal studies of newlywed couples to demonstrate that partner sexual and physical valuation has positive implications for women’s self-esteem over time. These findings highlight that sexual and physical valuation is not inherently beneficial or harmful; rather, the implications of such valuation depend on the relationship context.

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