Thanks to romantic comedies and crappy comedians, we know that men are crude, shallow boors that only care about sex, and women are weepy sensitive hippies that only care about poetry and what's on the inside.

Like everything else in romantic comedies, this is bullshit. Some men are shallow and so are some women.

The stereotype persists because women usually aren't shallow in the same way. When you think of a superficial man, you think of a guy who stares at boobs or butts and has rules about no fat chicks. So you'd assume the equivalent woman would be all about ogling men's packages. So if they don't, then it must all be about personality, right?

We don't usually get as drooly over pecs as this Diet Coke commercial implies.

No, women are shallow in completely different ways, and it involves things like...