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5. Veeck — As in Wreck: The Autobiography of Bill Veeck (1962) by Blll Veeck with Ed Linn

There will never be another owner like Bill Veeck, the erudite populist whose flair for promotion inspired him to build an exploding scoreboard in Chicago and send a midget up to the plate in St. Louis, just as there will never be another owner's autobiography that so joyfully exudes the sheer love of the game.