Jane Jie Sun’s company, Ctrip.com International , is capitalizing on growing wealth in China and rising demand for travel among Chinese consumers:

“The domestic market still is growing tremendously. If you look at Chinese GDP, it’s about 6.5% [annual growth]. And the travel industry doubles that. So the travel industry grows at about 10% to 12%. And we can normally outpace the market by taking more market share.

“So we put lots of efforts in getting market share within China. That market still is very fragmented. Although we’re big, our market share is single digits still.”