BENGALURU: Potholes that dot the roads of Kasavanahalli in Mahadevapura have made life miserable for motorists and residents. Now, a gaming company product manager and his three friends have resorted to a trendy and creative way to get the spotlight on them: a fashion photoshoot .Photographs of a model sporting different outfits with potholes of all shapes and sizes for a backdrop and hashtagged #bellandur #potholes #kasavanahalli #bangalore have drawn 10,000 likes on Instagram in less than a fortnight. The idea was born after Nithin Prakash, a product manager, sustained injuries when he was thrown off his bike on landing in a pothole on Kasavanahalli Road in early October.Nithin and his three friends — a budding model, fashion photographer and a fashion boutique owner — decided to highlight the pathetic condition of the roads, but with a twist to ensure they catch the attention of the authorities and the public. “Despite many complaints over two years, authorities concerned did not care to take action. After I met with an accident, my friends and I came up with the idea of a fashion photoshoot near potholes,” Nithin told TOI.“We first zeroed in on a collection of 25 outfits that would be great for any Bengaluru woman to wear. We wanted to make the shoot light-hearted. Basically, drawing attention to the issue, while retaining the bright spark. Eventually, we used only 15 outfits for the shoot,” said Neha Cougnery Shrivastava, co-founder of Studio Gulaal.With Nithin’s modelfriend sporting the costumes, the shoot was done on October 19. Tharak CS, a fashion photographer, recalled: “While we were at the location shooting, people were so supportive that they also led us to many other places which had potholes. People are fed up with the roads.”Akash Ravindran, who owns a café in Kasavanahalli said, “All they do is patch work. They then come again after a few days and dig up again. No one really knows what work is going on.”