"Constantly, it didn't matter who we were talking to. . . . They always called them 'athletes,'" Vieth said. "We really wanted them to focus on, you've got 320,000 children in your organization, and you need to see them first as children before you see them as athletes. There really was the mentality of the possibility that this could be the next gold medal winner at the Olympics, and that mentality was not just among the coaches and the people running the groups, it was among the parents themselves."