Mentioned in this article Teams: Panda Global

YouTuber Jacob “Alpharad” Rabon IV has become a minority shareholder in esports team organization Panda Global.

Rabon will also serve as Panda Global’s content director.

Rabon’s YouTube channel will begin to feature Panda Global branding and cross promotion with Panda Global players.

Esports organization Panda Global has found its first investor in gaming YouTuber Jacob “Alpharad” Rabon IV. Rabon has purchased a minority stake in Panda Global and will also serve as the company’s content director.

Panda Global CEO Alan Bunney told The Esports Observer:

“When choosing investors and partners to work with, we wanted to be very selective about who would be part of Panda Global. We wanted someone that could help us elevate the PG brand without transforming it completely. When we talked to Alpharad about his aspirations and feelings towards esports, we felt like he would be a perfect fit for PG. Not only would he help us step up our content massively, but he’s someone who understands where we come from from a fundamental place— because he comes from the same origins. Bringing in Alpharad as an investor, equity partner, and content director will allow Panda to stay Panda while taking us to the next level.”

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]”Bringing in Alpharad as an investor, equity partner, and content director will allow Panda to stay Panda while taking us to the next level.”[/perfectpullquote]

Bunney added that Rabon had previously served as PG’s content director in 2016, but stepped down to focus on his YouTube channel. Now, Rabon believes he can balance the demands of maintaining his YouTube content while serving PG as both a shareholder and content director.

“Being both a shareholder and a content director while still focusing on his YouTube content allows him to more closely merge our brands together,” said Bunney. “You’ll start to see PG branding on Alpharad videos and more cross promotion as his audience takes to it. It opens the door to allow a more general audience to see that Panda players aren’t just great at their games, they’re really cool people as well!”

Related Article: Alan Bunney MD, CEO of Panda Global: “I Thought That I Could Do This ‘Esports’ Thing While Treating the Players Like Human Beings”

The Alpharad YouTube channel has 796K subscribers at time of writing.

Panda Global is notable among other professional esports organizations for its exclusive focus on 1 vs. 1 games, most notably fighting titles such as Street Fighter , TEKKEN, and Super Smash Bros . The organization is sponsored by animation studio Funimation, Toshiba, Twitch , Geico, HyperX , Meta Threads , and lighter brand Zippo.