Unlike past models, previous Scarlet cameras can't be upgraded to the Scarlet-W, which puts a dent in the company's "obsolescence obsolete" mantra. However, owners of the last Scarlet Dragon model will get a $2,500 reduction on the entry-level shooting package with a Canon mount (Nikon is also available), paying $12,000 instead of the regular $14,500 price -- and will still get to keep the old one. The price should make it a hit with indie producers and rental houses, though Arri's Alexa and other models are arguably much more popular in mainstream films. Meanwhile, directors like Tarantino and Nolan still prefer to shoot on celluloid.