"Make Yah Ma Proud, Wear Yah Seatbelt," the winning entry in MassDOT's social media contest will be displayed on highway signs throughout the state this Columbus Day Weekend.The message, developed by the team at The Parent's Supervised Driving Program, a DOT program to support parents of newly-permitted teen drivers, was crafted to promote the program's mission and to appeal to parents and teen drivers.Images: Highway board slogansAs the chosen winner for the contest’s "Seatbelt Use" category, the slogan successfully and succinctly encourages parental involvement and reminds the traveling public of one of the most important safe driving practices. As a result of the viral success of MassDOT's "Use Yah Blinkah" sign campaign, the inclusion of local vernacular in the slogan entry was also encouraged.

"Make Yah Ma Proud, Wear Yah Seatbelt," the winning entry in MassDOT's social media contest will be displayed on highway signs throughout the state this Columbus Day Weekend.

The message, developed by the team at The Parent's Supervised Driving Program, a DOT program to support parents of newly-permitted teen drivers, was crafted to promote the program's mission and to appeal to parents and teen drivers.

Images: Highway board slogans

As the chosen winner for the contest’s "Seatbelt Use" category, the slogan successfully and succinctly encourages parental involvement and reminds the traveling public of one of the most important safe driving practices.

As a result of the viral success of MassDOT's "Use Yah Blinkah" sign campaign, the inclusion of local vernacular in the slogan entry was also encouraged.