In less than five days, WWE Hell in a Cell 2012 emanates from the Phillips Arena in Atlanta, Ga.

Sheamus will defend his coveted World Heavyweight Championship against the largest athlete walking the face of the Earth, The Big Show. While the question lingering over everyone's head is whether CM Punk can beat the immovable object known as Ryback and vice-versa, one factor that could completely change the landscape of WWE has been overshadowed and ignored.

This factor is Dolph Ziggler cashing in his Money in the Bank briefcase to capture the coveted World Heavyweight Championship held by the likes of Edge, Shawn Michaels, Triple H and The Undertaker.

For weeks now, WWE’s resident “hashtag heel” has teased cashing in his valued briefcase at the fourth annual Hell in a Cell pay-per-view. Despite defeating former WWE United States champions and WWE Tag Team champions in recent weeks and temporarily retiring Chris Jericho, many still take Dolph Ziggler for granted.

When describing the bleached blonde blowhard, the words “underrated” and “undervalued” are tossed around a lot.

I, however, do not believe Ziggler is underrated. In fact, he is considered so underrated that he is very much overrated. Dolph is already a Triple Crown champion, having won the Intercontinental Championship, the WWE Tag Team Championship and the World Heavyweight Championship. Many wrestling fans consider Ziggler to be one of the top athletes in wrestling today, easily ranking him in their top-five wrestlers at the moment.

Do I consider Ziggler to be a good athlete? Absolutely. I consider him to be a very skilled wrestler, putting on several PPV main-event quality matches a year, recently with Randy Orton and Daniel Bryan.

The one thing that impedes me from liking Dolph Ziggler is that he is not interesting. He’s had this showoff persona since January without evolving one single bit. He’s the guy who supposedly steals the show and your girlfriend, but most of his matches (aside from a few gems) have been incredibly lackluster to this viewer.

The last time I enjoyed watching Dolph Ziggler was in June, when he was facing Jack Swagger with Vickie Guerrero’s managerial services on the line. It finally seemed like Dolph Ziggler was evolving.

The crowd was firmly behind him as he sold an injured ankle at the hands of “The All-American American.” When it came down to the moment of truth, Ziggler was able to hit the Zig-Zag out of nowhere and win the match. And then what happened?

Nothing happened.

Ziggler stuck by Vickie Guerrero with the same exact character. I dare you to go back to June and find a difference between the current Ziggler and the Ziggler then. Other than the Money in the Bank briefcase, I can spot none.

A change that Ziggler needs to make, as often stated as it is, is to break away from Vickie Guerrero. He has that chance now with Vickie obtaining a new Managing Supervisor position on Raw, Ziggler and Guerrero can slowly distance themselves from each other. It’s for their own good. Ziggler doesn’t need Vickie, and Vickie doesn’t need Ziggler anymore.

Another thing that needs to happen with the self-proclaimed show stealer is for his character to get established.

Who is he? What are his motives? Why is he here? Why is he who he is? Why does he want to do this and that? All I know right now is that Ziggler wants to become World Heavyweight champion and does headstands during matches.

So should Dolph Ziggler cash in at Hell in a Cell?

My answer is no, he should not. Ziggler is still coming into his own as a character and has time to develop. Fans aren’t yearning for a cash-in just yet. As for Ziggler’s claims of cashing in, they can just state that he lied. Heels do that all the time. To borrow a line from the late Eddie Guerrero, heels “lie, cheat and steal.”

Before Ziggler can cash in, he needs to take necessary steps or his reign will be reminiscent of his former on-screen associate Jack Swagger. Both men have talent, but they are flopping due to being pushed on fans too early and not being over with the crowd enough.

Ziggler’s reign could be much greater than a two-month throwaway and possible transitional reign, but it’s up to WWE to make sure that Ziggler is a star for years to come.

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