September means a lot of things. The muggy New York summer is winding down. Watchmakers are coming back from their summer holidays. And it's new Apple Watch time. This is now the fifth year that I've made the annual pilgrimage out to Silicon Valley to be a part of the gaggle of reporters literally tripping over one another to be first to get their hands on Apple’s latest and greatest.

For me though, the best part of this is the opportunity to check in and see how Apple is thinking about the Watch. It's important to remember that while Apple Watch is now five years old, it's still a relatively young product and one that’s still maturing at a relatively quick clip. Each year doesn't just mean a faster chip set or more battery life – it means a reimagining of the scope and purpose of the Apple Watch and the way it can fit into customers' lives. That's something worth getting excited about.