This past weekend, many car manufacturers have started to offer deep incentives. General Motors (NYSE: GM) is deepening its pockets to offer incentives to consumers who are willing to purchase full-size pickup trucks. Ford Motor (NYSE: F) is also offering discounts to its consumers, as well.

It could be that the recent discounts are in an attempt to gain revenue, which would show that the automakers' situation is not getting better. Full-size pickups and SUVs represent 16 percent of North American vehicle production.

General Motors is offering a Presidents Day sale through February 28 at Chevrolet and Buick-GMC dealerships throughout the nation, and are providing incentives in excess of $7,092 on the 2014 Chevrolet Silverado.

The Silverado had its shape changed about eight months ago, and in the past has not implemented pricing discounts on its vehicles so early. This again shows a sign of car manufactures struggling.

Ford dealers are offering incentives along the same lines. One dealer in Georgetown, Texas, is offering a staggering discount of $8,790 off of MSRP ($45,105) on the 2014 F-150 XLT.

Ford and General Motors have been looking to expand into new territories to gain market share and increase their revenue.

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