H4X.gg, an esports performance wear and street clothing brand, has announced that it will be the official apparel supplier for some of the largest esports events hosted by both ESL and DreamHack.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]The partnership will begin with the upcoming ESL One event in Katowice, Poland on Feb. 24 to 25.[/perfectpullquote]

The gamer-targeted line was developed by Moniker, Inc., a holding company and joint management vehicle founded in 2017 by BITKRAFT Esports Ventures and Jon Wayne Gurman—an apparel and manufacturing expert with more than 35 years experience in the fashion and licensing industry.

“Esports pioneer Jens Hilgers and I founded H4X.gg to bridge two powerhouse industries together to create the unique high performance brand that has been needed in esports,” says Gurman, CEO of Moniker. “H4X.gg emphasizes innovative performance gear through attire that not only elevates the level of play for wearers through its functional features but also makes players look fierce as they walk into the arena.”

H4X.gg will be the official apparel supplier across multiple competitions in the ESL One, Intel Extreme Masters, DreamHack Open, DreamHack Masters and DreamLeague 2018 series. The partnership will begin with the upcoming ESL One event in Katowice, Poland on Feb. 24 to 25.

“We are the exclusive apparel partner for the events we are participating in: all the EU and NA majors,” says Gurman. “H4X.gg is featured as you would expect a large scale sponsor to be: branding and logos integrated into the broadcast, through social media etc. We also have the unique opportunity to dress the refs and a couple key casters through the event so you’ll start seeing the H4X.gg presence throughout.”

Full disclosure: BITKRAFT Esports Ventures is an investor in Esports Business Solutions UG, the company behind The Esports Observer brand and its verticals.