The Entertainment Software Association (ESA) is hoping to turn E3 2020 into a "fan, media, and influencer festival" that would feature "Queuetainment" and a Disney FastPass-style system.

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As reported by GameDaily.biz, the ESA's plans were revealed in a pitch deck intended for the lobbying group's members that was inspired and in response to "feedback from publishers."The ESA proposes that influencers and paid celebrity deals become more of a focus, with examples including "members of the Los Angeles Lakers playing a basketball video game in front of fans or actors competing in a tournament."As for those attending the show, the ESA membership approved adding an additional 10,000 gamer badge holders. This would bring the total number of consumers to 25,000 and would potentially lead to an industry-only day on the Tuesday before the public gains access on Wednesday and Thursday.These 10,000 gamer badge attendees wouldn't make E3 anywhere near one of the biggest shows in the world, as Niko Partners senior analyst Daniel Ahmad notes that E3 2019 saw 66,000 people attend compared to the 373,000 that Gamescom drew.The plans also propose that a Disney FastPass-style system be implemented that would allow users to "register for a demo time window and come back later to avoid waiting for hours at a time for a single game."That doesn't mean there won't be long wait times, and the ESA hopes to incorporate "queuetainment" to "market to those in line." This would allow for E3 exhibitors to "have access to consumer data captured through the app or have a captive audience as people wait in line for demos."The pitch deck also discusses utilizing "The Power of Social Good" and "suggests exploiting Millennial and Generation Z propensity for giving back."It also proposes “Experience Hubs” in the West Hall, “exclusive/appointment only activations for select attendees who will create buzz and FOMO,” and “Paid Media Partnerships” that would enable the “ESA to control content and the messaging.”These changes and more are all in response to the changing landscape of the video game industry that allow publishers to hold their own events as to not be drowned out by the deluge of news from an event like E3. They are also being put in place to to combat such happenings as Sony/PlayStation not attending the show and Microsoft mostly holding its own events at the Microsoft Theater across LA Live.The plans, however, do not go much into detail about the leak of over 2,000 E3 2019 media attendee's information and how the ESA is ensuring that the data of those attending is safe and secure.While it remains to be seen what this show will actually become, we do know that E3 2020 will take place in Los Angeles, CA, from June 9-11, 2020. Hopefully, it will reveal more details on Xbox's Project Scarlett and Halo Infinite, the sequel to The Legend of Zelda: Breath of the Wild, and maybe even Metroid Prime 4.

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