According to the Evening Standard, premium department store Harrods has joined forces with IRON MAIDEN singer Bruce Dickinson to open a pop-up shop selling private jets.

Dickinson, 57, is chairman of aircraft dealership Aeris Aviation, which is running the pop-up in the store this month, offering special-edition Harrods jets.

In September 2013, Dickinson, who is also an entrepreneur and commercial pilot, underwent his type rating training in an Eclipse by piloting himself to the IRON MAIDEN tour venues in the USA, clocking up over 50 hours. He met in St. Louis, Missouri with Eclipse CEO Mason Holland, president global services, Ken Ross and David Hayman.

Dickinson was impressed by the world's most eco-friendly and economical twin engine business jet. He said, "Now that the jet is back in production, the market for it to reach its full potential is enormous.

"There are no other twin engine jets that can come close to the Eclipse in terms of cost and economy and, with a range in excess of 1000nm, it is ideal for Europe. It is great to fly and I am excited by the future for this remarkable aircraft."

Eclipse launched the new 550 at NBAA in Las Vegas in October 2013. The 550 is the new production model jet featuring highly advanced features such as 3D synthetic and infra-red enhanced vision avionics, auto-throttles and anti-skid brakes; features rarely seen on jets under $10 million. It is the least expensive twin engine business jet in the world and retails at USD $2.89 million.