Yes, really. Rupert Murdoch's crusade to blame Google for the failing newspaper business model continues today, as it emerges that News Corp has conducted talks with Microsoft about de-indexing the company's sites from Google and (presumably) being paid to include them in Bing instead.

The concept makes sense only if you buy Murdoch's claims that Google is "stealing" content rather than simply helping people find it.

The revelation comes from the Financial Times, which has a strong track record for accurate reportage - this is unlikely to be a fluffy rumor. The piece reads, in part:

Microsoft has had discussions with News Corp over a plan that would involve the media company’s being paid to “de-index” its news websites from Google, setting the scene for a search engine battle that could offer a ray of light to the newspaper industry. The impetus for the discussions came from News Corp, owner of newspapers ranging from the Wall Street Journal of the US to The Sun of the UK, said a person familiar with the situation, who warned that talks were at an early stage. However, the Financial Times has learnt that Microsoft has also approached other big online publishers to persuade them to remove their sites from Google’s search engine. News Corp and Microsoft, which owns the rival Bing search engine, declined to comment.

I say go for it. So, I'm sure, do all the other web publishers who see that removing many of the major news sites from Google will provide even more traffic for the upstarts. News Corp is merrily making itself irrelevant to web consumers, while continuing to use Google as its punch bag rather than addressing the radical transition of media into the online world.