FOOD INNOVATION HAS always been at the heart Irish takeaways – think the noble spice bag – and this Dublin pizza joint is carrying on that fine tradition.

This week, Pinhead’s Pizza showed the world its 32 inch monster that is now on sale to the public – and the video is going viral.

It shows them applying pepperoni to the absolute beast of a thing

Source: Youtube.com

It costs €32 but there is a challenge hidden in there as well. According to their website:

This 32-inch pizza takes just 13 minutes to cook and costs only €32, but if you can eat it all by yourself AND fit in two milkshakes, you get it free

They don’t deliver it – because, well, logic - but it is on sale to the general public right now if anyone is truly mad enough to take it on. Or perhaps make it into a family meal because trying to eat it by yourself won’t end well.

Still, the internet has fallen in love with the concept

Source: Youtube.com

You can watch the full video here, just to get an idea of the scale we are dealing with:

Written by David Elkin and published on DailyEdge.ie.