One man drove 12,238 miles and across 30 states in the U.S. to scrawl a message that could only be viewed using Google Earth. His big shoutout: "Read Ayn Rand."


Nick Newcomen did a road trip over 30 days that covered stretches from the Pacific to the Atlantic Ocean. First, he identified on a map the route he would need to drive to spell out the message. He put a GPS device in his car to trace the route he would follow. Then, he hit the road.

"The main reason I did it is because I am an Ayn Rand fan," he says. "In my opinion if more people would read her books and take her ideas seriously, the country and world would be a better place - freer, more prosperous and we would have a more optimistic view of the future."


Newcomen, unlike previous GPS artists, actually traveled the lines he traced on the map. He used a GPS logger (Qstarz BT-Q1000X) to "ink" the message. Starting his trip in Marshall, Texas, he turned on the device when he wanted to write a letter and turned off the device between letters. The recorded GPS data was loaded into Google Earth to produce the image above.

"The first word I wrote actually was the word ‘Rand', then I went up North to do the word ‘Read' and finished it with ‘Ayn,'" says Newcomen.

G/O Media may get a commission Subscribe and Get Your First Bag Free Promo Code AtlasCoffeeDay20

And for those who don't know, Ayn Rand is a Russian-American writer whose books Atlas Shrugged and The Fountainhead are among the world's best-selling novels.

Newcomen's venture sounds pretty crazy, though he gets points for ambition.

What message would you write using a GPS?

Photo: Nick Newcomen


Wired.com has been expanding the hive mind with technology, science and geek culture news since 1995.