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Shameless millionaire Brexiteer Arron Banks has been branded "outrageous" for using a picture of the Grenfell Tower fire to promote his home and car insurance business on a social media post by campaign group Leave.EU.

The Brexit -backing pressure group has a huge online following, reaching more than a million Facebook and Twitter with each post.

But in recent days, followers noticed a new logo alongside the Leave.EU branding - that of Mr Banks’ car insurance firm GoSkippy.com.

The posts included one which featured a picture of the Grenfell Tower blaze alongside the GoSkippy logo.

The text over the picture reads: “An amnesty for Grenfell Illegal Immigrants? Absolutely not! The Law is the law.”

Lib Dem MP Jamie Stone said the post was "utterly outrageous".

He added: "How can these people use the Grenfell fire to push their poisonous agenda and then whack in advert on the side. This would repulse most sensible people.

“Shame on them.”

A spokesperson for Leave.EU said: "It's not offensive and has not offended anyone. If it has then they can write to us."

But he said Mr Banks was "thinking about" making a donation to the Grenfell Tower fund.

The GoSkippy logo has been added to most of Leave.EU’s picture posts on both networks since June 14.

(Image: Getty Images)

And video posts - which are viewed hundreds of thousands of times - have featured a four second pre-roll ad for the firm, which features a kangaroo.

The insurance firm has previously announced it was “sponsoring” Leave.EU - and has offered Leave supporters 10% off their car insurance bills as part of the deal.

But both GoSkippy and Leave.EU are owned and controlled by Banks.

GoSkippy.com is a trading name of Eldon Insurance Services Ltd.

Arron Banks owns controlling stakes in both Eldon Insurance Services and Leave.EU.

Since launching in 2015, the group has built up a significant following on social media, with more than 130,000 Twitter followers and 830,220 Facebook followers.

Another post features the infamous “Breaking Point” picture which sparked outrage when Nigel Farage used it in a Ukip poster campaign ahead of the referendum.

A spokesperson for Leave.EU said there was a sponsorship deal between GoSkippy and the group, under which every post was branded with the insurance firm's logo and it wasn't specific to the Grenfell Tower post.

He added: "That's how we pay for Leave.EU."

Leave.EU is a registered non-party campaign organisation with the Electoral Commission.

But because the sponsorship deal was struck in August 2016, which was not in a regulated period for either the referendum or the election, they may not have been required to declare the donation.