Rento is creating a software solution for individuals and businesses to share items and services that, until now, needed to be purchased. The Rento solution is based on the increasing “sharing economy” market, but rather than focus on one vertical, Rento is providing a complete solution, including smartcontracts, for anyone to rent or borrow any item or service. In the same way that ecommerce sites such as eBay do not limit themselves to one type of item, Rento is providing the sharing economy marketplace. Rento is leveraging blockchain technology for the smartcontracts that ensure trust throughout the system.

The concept of sharing economy is built around the use of economic resources to their fullest potential and that is exactly what Rento is aiming to accomplish. Rento proposes a mobile application (and web platform) that allows users to list their unused assets for renting or sharing on its platform. Every listing on Rento includes the key aspects of the asset or resource such as its rental cost, availability schedule, images or video of the actual item, specifications, and terms and conditions specific to the asset.