Cannabis marketing efforts can go unnoticed when your focus isn’t on the right method. But what’s the right way to market your business?

After reading this article, you’ll know all about organic cannabis business marketing strategies. Let’s dive into how you can market your CBD products, marijuana lotions, cannabis dispensaries, and more with these marketing tactics.

Instagram Marijuana Marketing

As one of the most visual social media marketing platforms available, your cannabis business should be promoting on Instagram. Posting high-quality images and videos while using appropriate hashtags and geo-locations organically expands your profile’s reach.

The great thing about cannabis marketing on Instagram is that it’s an instant way for your brand to reach consumers. There’s even an in-app shopping feature to set your page up for e-commerce, allowing you to sell products and services directly through the social media platform.

Make Instagram a part of your storefront and increase your brand’s visibility by appearing in Instagram posts and stories. But keep these tips in mind as you use Instagram:

Make daily posts and stories to maintain relevance.

Consistently post in your feed and stories. Try using an Instagram post scheduler to ease the burden of constantly posting. You’ll be able to set it and forget it, ensuring your mind is free to focus on other aspects of your canna-business.

Compile a list of relevant, popular, and trending hashtags to use on Instagram.

Work on establishing brand loyalty. When your customers are loyal to your brand, the competition will have trouble marketing to them.

Build brand loyalty with excellent customer service. Make sure you’re responding to messages and comments you receive.

Manage your community effectively. Interact with your followers and increase your engagement in the process.

Establish responses for any customer service question or situation.

Influencers and brand ambassadors can be highly valuable. Instagram is an excellent platform to use influencer marketing as the right influences can boost word-of-mouth marketing as well as user-generated content revolving around your brand.



Facebook Cannabis Marketing

Quality content creation and social media go hand-in-hand. This is where Facebook comes in handy.

Facebook is an excellent place to post content targeting cannabis consumers and entrepreneurs, especially if you’re targeting a specific demographic. For instance, the 45+ age group – you’ll find them on Facebook more than Instagram.

Historically speaking, Facebook didn’t allow cannabis business pages and marijuana businesses to appear in search results. As of Thursday, October 11, 2018, Facebook finally gave in.

Just one week prior to Canada’s recreational cannabis legalization, cannabis enterprises became semi-legitimate in the eyes of the Facebook platform. Business owners can now maintain their pages, distribute content, and gain followers organically.

Before this decision, cannabis enterprise content was being deleted from Facebook, along with its sister platform, Instagram.

While canna-companies can now post pictures of marijuana buds, the plants, edibles, and cannabis accessories without having to worry about being banned from Facebook or having their content removed, the limitations still persist. Facebook and other social media platforms still do not allow the promotion of cannabis.

Even with this being the case, it’s possible for businesses operating in this budding niche to come up with a cannabis content marketing strategy. The key here is to gain organic traffic since paid traffic is still a touchy subject.

The new policy Facebook has regarding cannabis gives some freedom to the industry. You can now do the following as a cannabis business marketer on Facebook:

Create Facebook Events containing the word “cannabis” and other industry terms.

Publish organic posts with industry terms (cannabis, weed, etc.).

Create a business page name containing industry-relevant terms.

Have and maintain verified pages.

Organic reach on Facebook is super low now. So the majority of your followers will not see your posts organically.

However, Facebook’s ChatBot can still be a valuable tool to use when it comes to increasing organic reach. Providing incredible customer service has never been easier. And with older consumers having lots of similar questions regarding CBD, Hemp, THC, and cannabis, you can automate to offer instant answers.

You’ll give your audience a positive customer experience with ease when using Facebook’s ChatBot feature. These automated responses are sometimes the difference between making an immediate purchase and going somewhere else.

The way chatbots can drive sales will help your business’s organic marketing efforts immensely. You can also increase engagement on Facebook with discounts and deals. Exclusive cannabis deals for CBD products can also spark engagement.

You can even use Facebook Messenger to inform your Facebook followers of daily deals and discounts.

Cannabis Guest Posting

While posting to your cannabis blog is important, guest posting is valuable towards marketing efforts as well. As you expand your reach and establish your site’s domain authority, you can begin reaching out to other websites for guest posting.

Becoming an authority in the cannabis niche means other websites might want to share your expertise with their audiences. Reach out to related and unrelated sites your target audience is frequenting to see about guest posting.

Lots of cannabis websites will accept guest posts from relevant experts. So if you’re an expert in the cannabis industry, you can capitalize on your expertise by approaching cannabis industry websites about guest posts.

You’ll create high-quality articles to post on other sites, highlighting questions regarding a topic you can expand upon. Your site gets a high-quality backlink, adding to your SEO and increasing your brand’s reach. The other site gets free content.

If your site is still not authoritative, you might be asked to pay for the guest post, as well. So it’s a good idea to establish some authority before you begin looking for cannabis guest post opportunities.

Referral traffic from guest posts is not uncommon. So you can also expect some great marketing exposure with these kinds of posts.

How are you driving traffic to your site? Make No Strings Content your content marketing solution.

We successfully create and implement marketing strategies on our clients’ behalf, and we can do the same for you. Book your free consultation today to learn more about how an organic marketing strategy will help your business grow – no strings attached.