It took just 30 minutes.

Molly Schuyler, a 127-pound, two-time champion, bested her own record, downing 501 buffalo wings, all before you probably finished your morning coffee and bagel.

In what has been a 26-year-tradition for the city of Philadelphia on the Friday before Super Bowl Sunday, thousands of revelers awoke in the pre-dawn hours and made their way to the Wells Fargo Center in Philadelphia for the raucous tradition known as the WIP Wing Bowl.

Photos: Click for scenes from the Wing Bowl



It may have been the biggest pep rally for the Philadelphia Eagles yet.

Chants of "E-A-G-L-E-S, EAGLES!" reverberated off the stadiums walls as fans -- many of whom began drinking before the sun came up -- watched as the 29 competitors made their grand appearances, doing a loop around the stadium floor along with their entourages in a parade that seems to get crazier and more creative with each year.

One contender had a live goat on his float on Friday.

The Toothless Barracuda somehow got a live goat and live chickens on his float. Hosts don't know how he pulled it off. 25-1 odds #WingBowl pic.twitter.com/b99OMeXRiI — Nick Vadala (@njvadala) February 2, 2018

Fans from the stands could be heard doing Eagles chants and shouting expletives about New England Patriots' quarterback Tom Brady.

The Wing Bowl features dozens of food-eating competitors who pre-qualified for the event, facing off in a 14-minute round. Winners advanced to yet another round for 14 minutes and then after a final two-minute round, the winner, Schuyler, was named.

Last year's title hold, Bob "Notorious B.O.B." Shoudt took home the crown after downing 409 wings, which are provided by PJ Whelihan's, cooked in the early Friday morning hours and shipped to the stadium.

Shoudt, who weighs in at 275 pounds, competed Friday along with 2014 and 2016 winner Schuyler, who is less than half his size and devoured 429 wings to regain her title two years ago.

Other competitors include the likes of John "Oink Oink" Bradley, Steve "The Toothless Barracuda" Hillegass and Dave Tiger "Wings & Things" Brunelli.

Schuyler will take a home a 2018 Hyundai Sonata, plus $5,000 in cash and a championship ring.

Molly Schuyler sets new world record by eating 501 wings in 30 minutes to win #WingBowl 26 ‼️ pic.twitter.com/hYSov0hvkJ — SPORTSRADIO 94WIP (@SportsRadioWIP) February 2, 2018

Tim Hawk may be reached at thawk@njadvancemedia.com. Follow him on Twitter @photogthawk. Find NJ.com on Facebook.