The country with the most active Facebook users:

Canada

Last updated 8/23/13

Percentage of 11-18 year old social media users in France that use Facebook the most:

37%

Last updated 3/9/16

Country with greatest percentage of population using Facebook:

United Kingdom

Last updated 5/19/14

Average number of Facebook friends for men:

145

Last updated 1/20/16

Percentage of online adults that visit Facebook at least once a month:

72%

Last updated 3/31/14

Percentage of UK teens (11-16 year olds) that use Facebook weekly:

74%

Last updated 3/18/15

Facebook's penetration into the UK:

48%

Last updated 5/19/14

Percentage of internet users in the Middle East/North Africa region that use Facebook:

89%

Last updated 4/25/14

Country with the strongest Facebook penetration in the Middle East/North Africa region:

Tunisia

Last updated 4/25/14

Percentage of Social Media users in the Middle East that use Facebook:

83%

Last updated 4/20/15

Percentage of Facebook users in India that access it from a mobile phone:

95%

Last updated 5/31/16

Number of Facebook users in India that use the Groups feature:

80 million

Last updated 9/14/16

Percentage of Facebook users in India that are women:

24%

Last updated 7/13/17

Percentage of Facebook users in India that are men:

76%

Last updated 7/13/17

Facebook's penetration into India:

11%

Last updated 7/13/17

Number of daily Facebook users in India:

69 million

Last updated 3/2/16

Percentage of US social media users that will access Facebook at least once a month in 2015:

1%

Last updated 3/25/15

Percentage of Facebook users, aged 16-64, that shop online:

69%

Last updated 11/14/14

Percentage of Australian social media users that use Facebook:

93%

Last updated 6/5/15

Percentage of mobile phone users in Japan that will use Facebook on their phone monthly in 2015:

4%

Last updated 5/29/15

Percentage of internet users in Japan that use Facebook:

7%

Last updated 7/13/15

Percentage of Canadian smartphone owners that use Facebook:

31%

Last updated 3/26/15

Percentage of Kenyan Facebook users that use it daily:

50%

Last updated 6/30/16

Number of Facebook daily active users in South Africa:

8 million

Last updated 6/30/16

Percentage of South African Facebook users that access it on mobile:

90%

Last updated 6/30/16

Percentage of internet users in South Africa that are on Facebook:

52%

Last updated 6/30/16

Percentage of internet users in Norway that use Facebook:

7%

Last updated 10/30/15

Percentage of people in Finland that use Facebook:

56%

Last updated 1/20/15

Percentage of online adults (globally, excluding China) that consider themselves regular Facebook visitors:

76%

Last updated 11/24/14

Number of expats on Facebook:

92 million

Last updated 3/17/15

Number of daily Facebook users in the Netherlands:

6 million users

Last updated 4/13/15

Percentage of Venezuelan Facebook users that are male:

4%

Last Updated 8/12/14

Percentage of Venezuelan Facebook users that are female:

6%

Last Updated 8/12/14

Largest age group among Venezuelan Facebook users:

18-24 year olds (33.9%)

Last updated 8/12/14

Percentage of Internet users in Ireland that use Facebook:

61%

Last updated 9/1/14

Percentage of millennials that use Facebook:

91%

Last updated 3/16/15

Percentage of young (12-17) Facebook users that use it "all the time":

28%

Last updated 6/24/14

Percentage of parents that are friends with their teenager on Facebook:

83%

Last updated 4/9/15

Average number of friends that teens on Facebook have:

300

Last updated 11/7/13

Top city (among the top 50 population centers) by percentage of single people on Facebook:

Detroit, MI

Last updated 2/13/14

Percentage of Facebook users that are male:

42%

Last updated 11/4/13

Percentage of Facebook users between the ages of 18 to 29:

34%

Last updated 11/4/13

Percentage of Internet users 65 years and older that use Facebook:

45%

Last updated 12/30/13

Percentage of Facebook users that have earned a bachelor’s degree:

30%

Last updated 11/4/13

Percentage of recruiters that have 50 or fewer Facebook friends:

21%

Last updated 1/16/14

Average percentage of a Facebook user's friends that have an opposing political ideology from them:

23%

Last updated 5/7/15

Percent of U.S. internet users that clicked a Facebook like button on blog posts they enjoyed:

8%

Last updated 5/12/14

Percent of U.S. internet users that clicked a Facebook share button on blog posts they enjoyed:

7%

Last updated 5/12/14

Percent of U.S. residents that use Facebook:

45%

Last updated 5/19/14

Percentage of millionaires that use Facebook:

57%

Last updated 7/18/14

Number of US Facebook users that are either military veterans or active duty:

4 million

Last updated 11/11/14

US State that has the highest number of Facebook users that are veterans or active duty:

Hawaii

Last updated 11/11/14

Percentage of US online adult women that use Facebook:

66%

Last updated September 2014

Percentage of US online adult men that use Facebook:

77%

Last updated September 2014

Number of people that watched live-streamed content on Facebook gaming in Q2 2019:

197.76 million hours

Number of Facebook Events daily users:

100 million users

Last updated 10/7/16

Average number of daily visitors to Facebook's 'On this Day' feature:

90 million daily visitors

Last updated 6/11/18

Number of subscribers to Facebook's 'On this Day' feature:

155 million

Last updated 3/25/16

Average number of daily violation reports that Facebook receives:

more than 1 million

Last updated 3/14/16

Average monthly users for the Facebook "save for later" feature:

250 million

Last updated 4/12/16

Number of Facebook users that posted about Back to the Future Day in 2015:

27 million

Number of Facebook posts/comments/likes related to Back to the Future Day in 2015:

45 million

Percentage of expressions of laughter on Facebook that contain "haha":

4%

Last updated 8/10/15

Percentage of expressions of laughter on Facebook that contain "lol":

9%

Last updated 8/10/15

Number of Facebook users that changed their relationship status to married in 2013:

6 million

Median age of a female Facebook user that changed their relationship status to married in 2013:

26

Median age of a male Facebook user that changed their relationship status to married in 2013:

28

Number of users that logged onto Facebook on Thanksgiving 2014:

171 million users

Number of Facebook posts generated on Thanksgiving 2014:

2 billion posts

Percentage of US female internet users that discover videos via Facebook:

83%

Last updated 5/11/15

Percentage of US female internet users that share videos on Facebook:

71%

Last updated 5/11/15

Top reason why Canadians share content on Facebook:

To spread news they think is important for people to read

Last updated June 2014

Percentage of Canadian social network users that use Facebook daily:

73%

Last updated 2/4/15

Percentage of Canadian social network users that use Facebook monthly:

95%

Last updated 2/4/15

Percentage of Canadian female social media users that have a Facebook profile:

60%

Last updated 2/5/15

Percentage of Canadian male social media users that have a Facebook profile:

59%

Last updated 2/5/15

Facebook users' share of all selfies shared on social media:

48%

Last updated 3/16/14

Average amount of posts that are eligible to appear in a Facebook user's feed each day:

2,000

Last updated 9/14/16

Percentage of millennials that use Facebook to coordinate social plans at least once a week:

57%

Last updated 3/19/14

Percentage of millennials that use Facebook to post about what they are doing, where they are or who they are with:

62%

Last updated 3/19/14

Median number of Facebook friends for Millennials:

250

Last updated 3/19/14

Median number of Facebook friends for GenX:

200

Last updated 3/19/14

Median number of Facebook friends for Younger Boomers:

98

Last updated 3/19/14

Median number of Facebook friends for Older Boomers:

50

Last updated 3/19/14

Percentage increase in negative Facebook posts when it rains out:

16%

Last updated 3/13/14

Number of Facebook 10th birthday "Look Back" videos rendered:

720 million

Number of Facebook 10th birthday "Look Back" videos rendered (per hour):

9 million

Percentage of Facebook 10th birthday "Look Back" videos rendered that were shared:

50%

Amount of storage used for Facebook's 10th birthday "Look Back" videos:

11 petabytes

Number of times daily that the Facebook Like buttons are viewed:

10 billion

Last updated 6/28/16

Number of sites that contain Facebook Like or Share buttons:

10 million websites

Last updated 10/2/14

Total number of Facebook friend connections:

201 billion

Last updated 2/4/14

Total number of Facebook likes since launch:

13 trillion

Average daily Facebook likes:

5 billion

Last updated 5/27/13

Total number of location-tagged Facebook posts:

17 billion

Total number of uploaded Facebook photos:

400 billion

Last updated 2/4/14

Average daily uploaded Facebook photos:

400 million

Last updated 2/17/15

Average number of photos uploaded per Facebook user:

217 photos

Last updated 9/17/13

Average number of items shared by Facebook users daily:

75 billion

Last updated 9/17/13

Number of Facebook messages sent daily:

45 billion

Last updated 4/22/15

Average time spent on Facebook total per day:

20 billion minutes

Last updated 7/24/13

Average time spent on Facebook per user per month:

3 hours

Last update 7/24/13

Average number of minutes per month users spend on Facebook.com:

351 minutes

Last updated 8/23/13

Average number of hours users spend monthly on Facebook mobile:

14 hours per month

Last updated 6/25/15

Facebook share of total minutes spent on the Internet:

8%

Last updated 8/23/13

Average number of page likes per Facebook user:

40

Last updated 7/12/13

Total number of songs, albums or radio stations shared on Facebook:

110 million

Last updated 3/10/13

Total number of books shared on Facebook:

47 million

Last updated 3/10/13

Percentage of Americans that get their news from Facebook:

30%

Last updated 9/24/14

Top life event among Facebook users in 2013:

Added a relationship/Got engaged/Got Married

Number of potential pieces of content Facebook users are exposed to every login:

1500

Last updated 8/1/13

Facebook's percentage of total global social sharing:

41%

Last updated 12/11/13

Facebook's percentage of total North American social sharing:

36%

Last updated 12/11/13

Facebook's percentage of total European social sharing:

47%

Last updated 12/11/13

Percentage of Facebook users that say it is a source of news for them:

68%

Last updated 9/7/17

Facebook's percentage of total Asian social sharing:

60%

Last updated 12/11/13

Facebook's percentage of total global ecommerce social sharing:

37%

Last updated 12/11/13

Facebook's percentage of total global consumer brand social sharing:

46%

Last updated 12/11/13

Percentage of US adult Facebook users that use it daily:

70%

Last updated September 2014

Percentage of Facebook posts that include hashtags:

4%

Last updated 12/31/13

Average number of hashtags used in posts that contain them:

9

Last updated 12/31/13

Percentage of TV-related Facebook chatter that comes during the show's airing:

60%

Last updated 2/2014

Number of daily video views on Facebook:

8 billion views daily

Last updated 11/4/15

Amount of videos viewed daily on Facebook:

100 million hours

Last updated 1/27/16

Number of people who view videos on Facebook daily:

500 million users

Last updated 11/4/15

Increase in average volume of Facebook post interactions on the day a user changes their relationship status:

+225%

Last updated 2/16/14

Percentage of newlyweds that changed their Facebook status within hours of getting married:

28%

Last updated 7/22/14

Percentage of teenage girls that claim to have been bullied on Facebook:

66%

Last updated 8/5/14

Number of photos uploaded on Facebook every minute:

243,055

Last updated 7/9/14

Number of friend requests made on Facebook every minute:

100,000

Last updated 7/9/14

Number of likes on Facebook every minute:

3,125,000

Last updated 7/9/14

Number of Facebook messages sent every minute:

150,000

Last updated 7/9/14

Average time spent per visit to Facebook.com:

23:19

Last updated 7/8/14

Bounce rate for Facebook.com:

69%

Last updated 7/8/14

Percentage of visitors to Facebook.com that go to YouTube.com next:

66%

Last updated 7/8/14

Recent college grads send 3x more messages on Facebook than the average user.

Last updated 7/7/14

Recent college grads create 6x more posts on Facebook than the average user.

Last updated 7/7/14

Number of Football (Soccer) fans on Facebook:

500 million

Last updated 5/15/14

Most common type of Facebook friend that gets unfriended:

high school friend

Most common reason for unfriending on Facebook:

inappropriate or polarizing posts

The average number of Facebook friends that CEO's have:

630 friends

Last updated 9/15/14

Percentage of US internet-using lesbian and bisexual females that use Facebook:

88%

Last updated 9/23/14

Percentage of US internet-using gay and bisexual males that use Facebook:

79%

Last updated 9/23/14

Facebook's percentage of social media site visits in Finland:

82%

Last updated 9/11/14

Percentage of US teens that consider Facebook the most important social network:

23%

Last updated 9/2/14

Percentage of US college student social network users that post to Facebook daily:

11%

Last updated 8/27/14

Percentage of US college student social network users that feel Facebook has the least amount of privacy:

45%

Last updated 8/27/14

Percentage of Like Button impressions that come from mobile:

over 30%

Last updated 6/28/16

Top type of video content viewed on Facebook:

Content from friends and family

Last updated 6/30/16

Number of posts Facebook deletes monthly due to hate speech:

288,000 posts

Last updated 6/27/17

Average number of people that visit a memorial page on Facebook each month:

30 million

Last updated 4/30/19

Percentage of Facebook advertising budgets that is dedicated to mobile:

57%

Last updated April 2015

Average Facebook Ad clickthrough rate:

9%

Last updated 10/31/15

Average Facebook Ad cost per click:

$0.64

Last updated 10/31/15

Average Facebook Ad cost per thousand impressions (CPM):

$7.29

Last updated 6/20/16

Percentage of Facebook advertisers that come from outside the US:

70%

Last updated 3/2/16

Percentage of all Facebook pages that advertise on Facebook:

6%

Last updated 3/9/16

Growth in Facebook advertisers from 2015-2016:

50%

Global clickthrough rate on a Facebook mobile app install ad:

6%

Last updated 10/31/15

Percentage of brands that promote their Facebook posts:

75%

Last updated 6/2/15

Number of small or medium businesses advertising on Facebook:

4 million

Last updated 9/27/16

Number of small or medium businesses in India that have a Facebook page:

5 million businesses

Last updated 10/22/15

Average number of daily posts by brands on Facebook:

48 posts

Last updated 10/15/15

Percentage of Facebook advertising that targets regions outside of the U.S.:

52%

Last updated 2/20/14

Increase in Facebook ads that users saw from Q1 2013-Q1 2014:

40% more ads

Last updated 5/23/14

Number of Facebook advertisers that use the Ads Manager mobile website monthly:

800,000

Last updated 2/24/15

Percentage of social marketers that use Facebook advertising:

92%

Last updated 5/15/14

Percentage of all digital ad spending that occurs on Facebook each day:

9%

Last updated 9/19/14

Facebook's share of the global digital advertising market:

7%

Last updated 3/28/18

Facebook's share of the global mobile digital advertising market:

4%

Last updated 12/15/14

Average clickthrough rate for Facebook Website Custom Audience ads:

25%

Last updated December 2014

Average clickthrough rate for a Facebook Exchange (FBX) ad:

12%

Last updated December 2014

Average increase in Facebook advertising CPM from November 2013-November 2014:

7x

Average increase in Facebook advertising ROI from November 2013-November 2014:

2x

Average increase in Facebook advertising CPM from November 2013-November 2014:

5x

Overall click-through rate lift from adding a Call-to-Action button to a Facebook ad:

85x

Last updated October 2014

Best performing Facebook ad Call-to-Action button:

Learn More

Last updated October 2014

Most popular Facebook ad Call-to-Action button:

Shop Now

Last updated October 2014

Percent of total retail Facebook ads that appear in newsfeeds:

57%

Last updated 10/16/13

ROI for retail Facebook advertisers:

152%

Last updated 10/16/13

Total number of Facebook pages promoting posts:

500,000

Last updated 1/30/13

Total number of Facebook promoted posts:

5 million

Last updated 1/30/13

Facebook percentage of all social referrals to ecommerce sites:

50%

Last updated 6/9/15

Average ecommerce order value from a Facebook referral:

$85.87

Last updated 9/16/13

Increase in Facebook social referrals from September 2013-January 2014:

28%

Increase in Facebook mobile social referrals from September 2013-January 2014:

24%

Number of free stock photos the Facebook/Shutterstock deal gave advertisers:

25 million

Last updated 8/23/13

Average match rate for email lists and Facebook custom audiences:

68%

Last updated 3/23/15

Increase in retail Facebook ad CPM from Q4 2012-Q4 2013:

9x

Increase in retail Facebook ad CPC from Q4 2012-Q4 2013:

35%

Increase in retail Facebook ad revenue per click from Q4 2012-Q4 2013:

83%

Increase in Facebook advertising CTR from Q4 2012 to Q4 2013:

365%

Increase in ROI for Facebook ads on iOS versus Android:

9x

Last updated 10/16/13

Average Facebook ad clickthrough rate for retail advertisers:

20%

Last updated 10/16/13

Facebook's share of total digital display ad impressions in Colombia:

7%

Last updated 6/4/14

Average Facebook Ad cost per app install (CPI):

$3.85

Last updated 6/20/16

Estimated number of people in the US that saw Russian ads during the 2016 election:

10 million

Average amount of time a Facebook user spends viewing a news feed video:

7 seconds

Last updated 3/12/18

Average amount of time a Facebook user spends viewing a Facebook Watch video:

23 seconds

Last updated 3/12/18

Average monthly viewers in the US for Facebook Watch:

50 million

Last updated 8/29/18

Number of Facebook Watch parties to date:

12 million

Last updated 3/13/19

Number of people who use Facebook watch monthly:

720 million

Last updated 6/12/19

Number of people who use Facebook watch daily:

140 million

Last updated 6/12/19

Most liked Facebook page:

Facebook for Every Phone with 517 million likes

Last checked 6/27/15

Number of Facebook business pages:

80 million

updated 5/3/18

Number of people who visit Facebook pages monthly:

more than 1 billion

Last updated 10/19/16

Percentage of U.S. small businesses that use Facebook:

41%

Last updated Spring 2015

Percentage of posts to Facebook pages that go unanswered:

87%

Last updated June 2015

Organic reach for a Facebook page post:

2%

Last updated 6/2/15

Percentage of brands that promote their Facebook posts:

75%

Last updated 6/2/15

Decrease in page likes for pages with 1 million+ likes when Facebook changed their total like count metric in March 2015:

4%

Decrease in page likes for pages with under 1 million likes when Facebook changed their total like count metric in March 2015:

3%

Ideal length of a Facebook post for maximum engagement:

40 characters

Last updated 4/7/14

Number of small business Facebook pages that are updated at least monthly:

30 million

Last updated 6/3/14

Number of small business Facebook pages that are updated via mobile:

19 million

Last updated 6/3/14

Reported drop in Facebook page organic reach from January-May 2016:

42% drop

Average total reach of a Facebook page post:

71%

Last updated 6/1/16

Average Facebook page post engagement per person reached:

04%

Last updated 6/1/16

Average Facebook page post reach for video posts:

17% of total audience

Last updated 6/1/16

Average Facebook page post reach for photo posts:

53% of total audience

Last updated 6/1/16

Average Facebook page post reach for link posts:

32% of total audience

Last updated 6/1/16

Average Facebook page post reach for status (text) posts:

09% of total audience

Last updated 6/1/16

Most engaging type of Facebook page post:

status updates

Last updated 6/1/16

Top reason why US Internet-using millennials follow a brand or company on Facebook:

To support the brand

Last updated 2/6/15

Most common reason for a Facebook user unliking a brand:

uninteresting posts (32%)

Last updated 3/3/14

Second-most common reason for a Facebook user unliking a brand:

too many posts (28%)

Last updated 3/3/14

Reported increase in purchasing by a Facebook page fan versus a non-fan:

35% increase

Last updated 9/25/14

Percentage of moms that feel that Facebook is the most efficient social channel to converse with brands:

55%

Last updated 9/25/14

Percentage of dads that feel that Facebook is the most efficient social channel to converse with brands:

47%

Last updated 9/25/14

Top industry for likes per Facebook post:

Media and Entertainment (915.3 likes per post)

Last updated 9/10/14

Top industry for shares per Facebook post:

Media and Entertainment (196.8 shares per post)

Last updated 9/10/14

Top industry for link clicks per Facebook post:

Media and Entertainment (412 link clicks per post)

Last updated 9/10/14

Day of the week with highest amount of Facebook post comments:

Friday

Last updated 4/24/14

Day of the week with highest amount of Facebook post likes:

Friday

Last updated 4/24/14

Day of the week with highest amount of Facebook post shares:

Friday

Last updated 4/24/14

Facebook adoption among U.S. fashion brands:

99%

Last updated 5/21/15

Average posts per week for U.S. fashion brands on Facebook:

4 posts per week

Last updated 5/21/15

Percentage of US companies (with 100+ employees) that use Facebook:

7%

Last updated 10/20/15

Number of times "Ice Bucket Challenge" videos were viewed on Facebook in Summer 2014:

10 billion times

Number of "Ice Bucket Challenge" posts/comments/likes on Facebook in Summer 2014:

28 million

Number of "Ice Bucket Challenge" videos that were posted on Facebook in Summer 2014:

440 million

Number of Facebook users that viewed "Ice Bucket Challenge" videos in Summer 2014:

17 million

The most influential book among Facebook users:

Harry Potter

Last updated 9/9/14

Average number of monthly posts per Facebook page:

36

Last updated 4/12/13

Day of the week with highest overall Facebook post engagement rate:

Friday

Last updated 4/24/14

Revenue per visit from Facebook referrals:

$1.24

Last updated 4/24/14

Percentage of marketers that don't think or aren't sure if their Facebook posts make a difference:

57%

Last updated 5/22/14

Top publisher on Facebook:

BuzzFeed

Last updated 5/21/14

Top fast food restaurant on Facebook (based on engagement):

McDonald's

Last updated 5/21/14

Most common type of content posted by Facebook pages:

Photos

Last updated 4/21/14

Most common type of Facebook page post to be shared:

Photos

Last updated 4/21/14

Estimated average valuation per Facebook user:

$122 million

Last updated 5/27/14

Percentage of customer questions posted on a brand's Facebook page that are answered:

65%

Last updated 5/16/14

Percentage of posts on a brand's Facebook page that are customer questions:

25%

Last updated 5/16/14

Percentage of Facebook users that like 1-10 pages:

39%

Last updated 3/3/14

Percentage of Facebook users that like 11-20 pages:

7%

Last updated 3/3/14

Percentage of Facebook users that like 21-30 pages:

6%

Last updated 3/3/14

Percentage of Facebook users that like 0 pages:

40%

Last updated 3/3/14

Percentage of non-Hispanic US Internet users that used Facebook for local shopping in Q3 2013:

2%

Percentage of Hispanic US Internet users that used Facebook for local shopping in Q3 2013:

9%

Percentage of US Hispanic internet users that get local shopping info from a Facebook friend in Q3 2013:

7%

Percentage of UK Facebookers that trust a retailer more if it has social network presence:

33%

Last updated 3/7/14

Percentage of UK Facebookers that trust a retailer less if it has social network presence:

55%

Last updated 3/7/14

Average stay of a visitor that comes to a news site from Facebook:

1 minute 41 seconds

Last updated 3/13/14

Average number of monthly pageviews for a visitor that comes to a news site from Facebook:

2 pages

Last updated 3/13/14

Average number of monthly visits for a visitor that comes to a news site from Facebook:

9 visits

Last updated 3/13/14

Average amount of Facebook page post engagement per follower:

.073%

Last updated 3/31/14

Percentage of Facebook page posts that contain a photo:

75%

Last updated 4/21/14

Percentage of Facebook page posts that contain a link:

10%

Last updated 4/21/14

Average amount spent per order by a Facebook consumer:

$55

Last updated 3/31/14

Percentage of Facebook user interaction with brands that is positive:

49%

Last updated 4/2/14

Percentage of Facebook user interaction with brands that is negative:

20%

Last updated 4/2/14

Facebook's share of mobile traffic referrals to US news & entertainment sites:

24%

Last updated 5/16/14

Facebook's share of desktop traffic referrals to US news & entertainment sites:

13%

Last updated 5/16/14

Percentage of US Charities and Non-Profits that use Facebook:

92%

Last updated 6/24/14

Most liked person on Facebook:

Shakira w/100 million likes

Last updated 7/19/14

Percentage of US marketers that have used Facebook ads in concert with TV ads:

32%

Last updated 8/12/14

Percentage of UK 15-24 year olds that have purchased a product by clicking through Facebook:

20%

Last updated 8/13/14

Percentage of Facebook users that have posted positive comments on a brand page:

25%

Last updated 12/12/14

Percentage of Facebook users that have posted negative comments on a brand page:

13%

Last updated 12/12/14

Percentage of Facebook users that have unliked or unfollowed a brand page:

30%

Last updated 12/12/14

Percentage of Facebook accounts claiming to be Fortune 100 companies that are fake:

40%

Last updated 12/2014

Top 3rd party app that Facebook page admins use to post to their pages:

Hootsuite

Last updated 8/1/14

Percentage of Facebook page admins that use the Facebook Page Manager mobile app to post to their pages:

46%

Last updated 8/1/14

Percentage of Facebook users that think it is the quickest social media channel to solve customer service issues:

47%

Last updated 6/27/14

Average amount spent per order on from a Facebook referral on Christmas Day 2014:

$89.80

Percentage of US marketing executives that plan their Facebook content on the same day it is posted:

14%

Last updated 12/12/14

Percentage of US marketing executives that plan their Facebook content a month or more before it is posted:

25%

Last updated 12/12/14

The amount of total possible engagement a post gets in its first 5 hours: 75%

Last updated 8/12/13

Total number of connections between local businesses and users: 2 billion

Last updated 4/12/13

Average number of weekly local business page views: 645 million

Last updated 4/12/13

Average number of weekly comments on local business pages: 13 million

Last updated 4/12/13

Percentage of recruiters that use Facebook to vet candidates:

65%

Last updated 9/10/13

Short Facebook Page posts (under 80 characters) get up to 66% more engagement than longer ones.

Last updated 12/1/13

Increase in likes that using an emoticon in a Facebook page post can lead to:

57%

Last updated 12/1/13

Increase in social engagement with Facebook brand posts from Q4 2012- Q4 2013:

180%

Increase in Facebook brand post impressions from Q4 2012- Q4 2013:

150%

Percentage of Top 50 US Law Firms that have a Facebook page:

64%

Last updated 1/9/14

Number of organizations that use Facebook Workplace:

over 14,000

Last updated 9/22/17

Drop in average original Facebook posts per users from 2015-2016:

30%

Drop in user engagements on Facebook posts from 2015-2016:

15%

Average number of people who buy and sell things on Facebook each month:

450 million people

Last updated 10/3/16

Increase in Facebook interactions when a video posted is live:

600%

Last updated 1/22/18

Percentage of businesses on Facebook that use live video on it:

31%

Last updated 1/22/18

Percentage of US Facebook users that use Facebook Watch weekly:

40%

Last updated 1/19/18

40% of people using Facebook Watch daily are aged 16-34

Last updated 1/19/18

Number of nonprofits on Facebook:

750,000

Last updated 8/15/18

Most loved brand on Facebook of 2018:

Netflix

Amount raised for causes on Facebook since 2015:

$2 billion

Last updated 9/19/19

Percentage of Facebook users that ONLY login from a mobile device:

5%

Last updated 7/27/16

Percentage of Facebook video views that occur on mobile devices:

65%

Last updated 9/8/14

Facebook's percentage of all mobile social sharing:

3%

Amount of time that Americans collectively spend on the Facebook mobile app monthly:

335,000 years

Last updated 6/25/15

Average amount of time users in the U.S. spend on the Facebook mobile app monthly:

14 hours per month

Last updated 6/25/15

Percentage of Facebook advertising revenue that comes from mobile ads:

91%

Last updated 4/25/18

Number of apps that have been made using Facebook's platform:

30 million apps

Last updated 3/25/15

Number of daily active Facebook users in India that access it via mobile:

64 million users

Last updated 3/2/16

Number of monthly active Facebook users in India that access it via mobile:

133 million users

Last updated 3/2/16

Number of monthly active users for Facebook Lite:

200 million monthly active users

Last updated 2/8/17

Number of photos shared through the Facebook Moments app to date:

400 million

Last updated 3/1/16

Percentage of Facebook video views that take place on a mobile device:

75%

Last updated 4/22/15

Percentage of Facebook advertising budgets that is dedicated to mobile:

57%

Last updated April 2015

Percentage of all mobile referrals to News & Entertainment publishers from Facebook:

24%

Last updated 4/29/14

Amount Facebook has paid out to app developers to date:

$8 billion

Last updated 3/25/15

Total number of Facebook apps:

10 million

Number of mobile app installs from Facebook mobile app ads:

350 million

Last updated 4/29/14

Number of users in the Facebook Android beta-testing program:

1 million

Last updated 10/11/13

Total Facebook for Every Phone monthly active users:

100 million

Last updated 7/20/13

Percentage of smartphone owners that use a Facebook app:

6%

Last updated 10/8/13

Number of developers that attended f8 2014:

More than 1700

Percentage of TV-related Facebook chatter that comes from a mobile device:

80%

Last updated 2/2014

Facebook share of worldwide mobile internet ad revenue in 2012:

4%

Last updated 3/19/14

Facebook share of worldwide mobile internet ad revenue in 2013:

5%

Last updated 3/19/14

Facebook share of worldwide mobile internet ad revenue in 2014:

22%

Last updated 4/24/15

Percentage of Facebook users in India that access it via mobile:

6%

Last updated 3/2/16

Facebook's percentage of all time spent on iOS and Android devices:

17%

Last updated 4/1/14

Facebook's percentage of mobile social sharing in China in 2013:

1%

Number one city in the US for Facebook developers:

San Francisco

Last updated 9/16/13

The countries with 10,000+ Facebook Developers:

Brazil, Canada, France, Germany, India, United Kingdom, United States

Last updated 12/10/13

Facebook percentage of total social logins:

63%

Last updated 4/27/15

Total number of Open Graph actions shared on Facebook:

400 billion

Last updated 3/10/13

Number of in-game purchases made by Facebook users in 2012:

27 million

Last updated 9/25/13

Amount of hours per month users spend playing Facebook games:

927 million hours

Last updated 9/25/13

Average number of monthly users for Facebook-connected games:

375 million users

Last updated 3/19/14

Number of mobile app links enabled:

1 billion

Last updated 7/1/14

Percentage of time Facebook users in U.S. spend on mobile app:

68%

Last updated 4/3/14

Facebook's percentage of all mobile upstream traffic:

9%

Last updated 5/14/14

Facebook's percentage of North American downstream mobile web traffic:

96%

Last updated 12/7/15

Facebook's percentage of all mobile downstream traffic:

14%

Last updated 5/14/14

Percentage of Argentinian mobile phone internet users that use Facebook:

70%

Last updated 9/17/14

Smartphone penetration for Facebook among 18-34 year olds (Millennials) in US:

6%

Last updated June 2014

Percentage of American travelers that own a smartphone that post vacation photos to Facebook:

90%

Last updated 9/30/14

Most checked-in to honeymoon venue on Facebook:

Las Vegas

Last updated 9/25/14

Percentage of Facebook users in Africa that access it via a mobile device:

80%

Last updated 9/5/14

Number of mobile apps that have been built on the Parse platform:

500,000

Last updated 12/1/14

Number of different Android devices being used to access Facebook:

10,000

Last updated 11/6/14

Number of users accessing Facebook on an Android device:

500 million

Last updated 11/6/14

Percentage of people that used Facebook on Thanksgiving 2014 that did so on a mobile device:

88%

Percentage of all mobile apps downloaded in May 2016 that were Facebook owned:

62%

Number of Facebook Free Basics users:

25 million users

Last updated 6/30/16

Number of countries Facebook has Free Basics users in:

37 countries

Last updated 6/30/16

Number of countries FB Lite is available in:

more than 100 countries

Last updated 2/8/17

Number of apps on Facebook Analytics:

1 million apps

Last updated 2/21/17