Company: Respondus Inc

Respondus Inc Posted: 01-17-2020

01-17-2020 Redmond, Anywhere United States

About Us

Respondus is a leading developer of assessment applications for higher education and K-12. Our applications make it easy to create online exams, self-assessments and learning games. We also make powerful tools that prevent students from cheating during online exams. Respondus is a highly recognized and respected name in the higher education assessment space. Thousands of universities, K-12 districts, publishers, and testing centers use our applications to deliver tens of millions of assessments annually.

Why join us? Our work matters – assessments help educators know what students are learning. It’s at the beginning, middle, and end of the education process.

We have been leaders in the education industry for over 15 years and are a growing, profitable business that is laser focused on customers.

You’ll have a significant impact on what we do because we are nimble entrepreneurs who empower our employees. Plus, you’ll get to work with some truly amazing people who are way over-qualified for their job titles.

About This Position

Respondus is seeking a data guru and efficiency expert to support and enhance our existing Salesforce and Pardot instance. Reporting to the VP of Operations, this role heads the administration and analysis of all sales and marketing data. The position is centered around configuring, maintaining, and optimizing the Salesforce & Pardot platforms and managing the day-to-day use and integration of the platforms.

The successful candidate will have deep experience with both Salesforce and Pardot along with the ability to work across departments, tasks and initiatives. A keen attention to detail, outstanding analytic insight and a gift for turning raw data into a meaningful, relatable picture are ideal qualities to bring to this role.

Our team is small, so this is a hands-on, roll-up-your-sleeves type of job.

Essential Responsibilities

Own sales & marketing data, analytics and reporting; monitor and ensure the accuracy and cleanliness of data

Administer and optimize our CRM (Salesforce) and marketing automation (Pardot) systems, including the integration between the two (eg. sync settings, custom automations, rules, etc.)

Create and manage drip/nurture campaigns using Engagement Studio in Pardot

Ensure compliance with required standards for maintaining CRM and marketing automation data.

Evolve ability to track and report on the entire funnel from lead through conversion, tracking stage to stage volume, velocity, and conversion

Develop sales reports and dashboards to effectively manage and monitor sales team progress against KPI's (including pipeline, marketing campaigns, sales forecasting, budgeting, etc.).

Collaborate with Marketing to establish and optimize scalable email campaign and lead management processes

Foster close, cooperative relationships with peer leaders, sales & marketing in an effort to maintain cross-functional alignment

Serve as a strategic partner to sales & marketing leadership in accomplishing Company and department goals

Support data management strategy and data operations process to enable required audience segmentation

Other duties as needed

Related tasks

Create, improve and monitor data hygiene processes (duplicate catching; opt out and do not email/mail management)

Maintain data integrity; manually scrub data as needed

Create and maintain data inventory and define use cases for in-house and rented lists

Refine and monitor data sync process between Salesforce and Pardot

Build out reports and dashboards to maximize sales potential and to report to management

Explore untapped potential in both systems

Define and document data compliance procedures (GDPR, opt out, do not mail)

Support leadership with data governance, ensuring compliance with data protection guidelines, GDPR and other technical and legal guidelines

Participate in weekly marketing and sales meetings

Skills and Qualifications

At least five years sales operations experience in a B2B sales environment

Deep experience with Salesforce and Pardot ecosystems and tools

Demonstrated proficiency owning and managing data and analytics

Superior analytical skills and the ability to compile, analyze and leverage data to both identify new opportunities and optimize current activities

Excellent project management skills

Strong interpersonal, verbal and written communication skills

Strong process documentation skills, and associated people management skills to drive process compliance

More Information

Full telecommute is possible if your work environment is free of distraction and approved by Respondus. Some flexibility may be required to accommodate meetings with staff on both coasts of the United States. You must live in the United States.

Salary is competitive and will be commensurate with experience. We also have a company-paid health plan, vacation package, a matching 401K plan, and a bonus plan.

Respondus is an equal opportunity employer (EOE) and supports diversity in the workforce. However, we cannot hire anyone who needs visa sponsorship.

Next Step

Email a cover letter and resume (Word or PDF) to jobs@respondus.com. You must also include salary history and/or salary requirements to be considered for this position.

No phone calls will be accepted. And absolutely, positively no agencies…please.