WWE SEEKING ANSWERS AS TO WHY FANS HAVE LEFT THE PRODUCT

Earlier this week, a research group held a number of invited focus groups in the New York City area, asking for males and females ages 18-54 who are WWE fans or former WWE fans (using the term "lapsed") to come in and discuss the WWE product, it's positive and negatives and why they (if they were lapsed fans) no longer interested in watching the product regularly.

I am told the focus groups were ordered by WWE to begin to strategize ways to bring fans back to the product and identify weaknesses in the current product as it is promoted and marketed.

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