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Why Is Tim Hortons Pulling Beyond Meat From Canadian Stores?

Canadian fast food giant Tim Hortons is in the process of pulling its Beyond Meat menu items from stores across Canada, excluding British Columbia and Ontario.

The Beyond Burger and the Beyond breakfast sandwiches — added to menus in July — will be phased out over the coming months, although consumers can still get their hands on them while supplies last.

In an email to the CBC, Tim Hortons parent company Restaurant Brands International (RBI) wrote that the initial product launch had been for a limited time only, despite not advertising it as such. RBI noted, however, that it may reintroduce the Beyond Meat offerings in the future, dependent on consumer feedback.

The Beyond Burger (Source: Sundry Photography / Shutterstock.com)

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Why Limit Tim Hortons’ Beyond Meat Offerings?

The products will still be available for the foreseeable future in the Canadian provinces of British Columbia and Ontario. According to RBI, the collaboration between Beyond Meat and Tim Hortons was particularly well received in both of those provinces.

This is not particularly surprising given the statistics surrounding veganism in Canada. A 2018 survey examining the prevalence of the vegan lifestyle in Canada found British Columbia to have the highest population of vegans and vegetarians in Canada, followed by Ontario.

Are you sad to see these products leave Timmys? Let us know in the comments below!