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Re: Competition - WIN a 50 x 500 Lottocoin Rapidballs voucher! January 02, 2014, 11:29:57 AM

Last edit: January 02, 2014, 11:49:33 AM by funkycoin #10



https://bitcointalk.org/index.php?topic=390797.0



Quote Coming up with a key branding statement is also important for your market development. To use two UK supermarket brand slogans illustrates how the corporate majors use their slogan to communicate their core message. 'Every Little Helps' [Tesco] and 'Good Food Costs less At Sainsburys' [Sainsburys]. Copy writing your coin's slogan with an original slant not only adds 'colour' to your brand it also blocks your competition from use of your slogan as they will simply be seen as 'copycats' if they describe their brand in the same way. Creating a brand slogan is like securing the prime real estate in your sector.

There is currently a bit of brand confusion with the current Lottogame slogan as the game part is currently directed at the miners and not the end user...

Unless you can build a random payout function that rewards the current holders of the coin.



here are a few I came up with earlier that I was going to put forward if I won the design competition.



HAVE YOU GOT THE BALLS TO WIN?

WIN THE LOT!

WIN BIG - WIN THE LOT!

HAVE YOU GOT THE BALLS TO PLAY?

LOTTOCOIN - THE COIN WITH BALLS

THE COIN WITH BALLS!

THE COIN WITH THE BALLS!

THE COIN WITH THE BALLS TO WIN!

LOTTOCOIN - TO THE MOON



'Lotto To The Moon' (although obvious) would be what I call a good transition slogan... it shows confidence in the brand for the initial investors and before it reaches the wider consumer market place... perhaps this could be used when promoting in the investor's environment while another slogan can be used when promoting in the general market. As suggested in my advice thread... adopting a good slogan secures the real estate and effectively blocks your competition from using the same slogan.



Will put my thinking cap on but good to see you took my advice and are now giving careful thought to the overall branding strategy for this great coin.



By the way I mentioned lottocoin on the thread as a good example of a coin that is superbly targeted towards its end user ! :-)



Quote Niche markets are great places to start and coins that have unique 'functions' are far better than just registering a name of the shelf, designing a logo and cloning the scrypt. Lottocoin is a great example of a coin that not only has the generic but also targets the very market it was built for. Lottocoin has gained a great community of followers who are now eager to see the coin succeed and forum members are busy helping the dev create games and get wider publicity.

here's my lotto wallet account for some bounty!

LzXC6DZ5Tv6p9mdcrugLZ79EZ71aVNoBWP



EVERY LITTLE HELPS!!!



Just as I suggested on my ALT branding thread a few days ago... a new slogan will really help give clarity and personality to the brand!There is currently a bit of brand confusion with the current Lottogame slogan as the game part is currently directed at the miners and not the end user...Unless you can build a random payout function that rewards the current holders of the coin.here are a few I came up with earlier that I was going to put forward if I won the design competition.'Lotto To The Moon' (although obvious) would be what I call a good transition slogan... it shows confidence in the brand for the initial investors and before it reaches the wider consumer market place... perhaps this could be used when promoting in the investor's environment while another slogan can be used when promoting in the general market. As suggested in my advice thread... adopting a good slogan secures the real estate and effectively blocks your competition from using the same slogan.Will put my thinking cap on but good to see you took my advice and are now giving careful thought to the overall branding strategy for this great coin.By the way I mentioned lottocoin on the thread as a good example of a coin that is superbly targeted towards its end user ! :-)here's my lotto wallet account for some bounty!LzXC6DZ5Tv6p9mdcrugLZ79EZ71aVNoBWP