“We’re travelling back to China for a third successive year and are looking forward to seeing how the awareness of FC Schalke 04 continues to grow. The country is an important target market when it comes to our long-term plans for expansion. We want to integrate the name of Schalke 04 further into the minds of the public, as well as strengthening our partnerships and getting the local people excited about Schalke,” said Schalke’s board member for marketing, Alexander Jobst.

As well as running Meet and Greets with Chinese fans, autograph sessions, sponsor activities, open training sessions and a diverse range of PR events, Schalke will also unveil their new away kit to the public in conjunction with kit supplier Umbro.