Key West and Cuba are rumored to be two locations where you might find the soon-to-be-open Hemingway hotels.

He was an intriguing - some would say complicated - person, for sure, but would his image make for a good hotel concept? According to the owners of his estate it would.

After all, Ernest Hemingway did love to travel...

A new brand of hotels, Hemingway Hotels & Resorts, will center around the lifestyle of Ernest Hemingway, according to hotel trade publication Hotel News Now (HNN). The Hemingway hotel idea has been in the works for some time now, and the concept is to celebrate the "unique travel experiences" of the famous author.

Hemingway Hotels & Resorts President Tuckey Devlin told HNN that plans are in place to open two to hotels a year with a goal of having a minimum of 30 hotels worldwide.

“We should have 10 years of gangbuster business in this industry now,” Devlin said. “I’d bet anything on five to seven years, at least.”