Alternatives to seafood are more popular than ever, with a variety of brands bringing fish-free foods to consumers. And Loma Linda—one of the oldest vegetarian brands in America—recently announced it would roll out a brand-new line of vegan canned tuna.

Aptly named TUNO, the new line is made with soy protein and is available in three flavors: spring water with sea salt, lemon pepper, and spicy Sriracha. While TUNO is currently available through Amazon, Loma Linda plans to expand the offerings to natural-food retailers and mainstream grocery chains like Walmart, Meijer, Price Chopper, Safeway, Food Lion, and Sprouts starting in December 2018.

In a press statement, Atlantic Natural Foods—parent company of Loma Linda—explains:

Made with non-GMO plant-based protein ingredients, this protein-rich, gluten-free food features the light, flaky texture of seafood and is packed with nutritious omega 3s, but is completely fish-free. Created in collaboration with seafood industry experts from around the world to help address the growing crisis of global fish stocks being overfished and depleted, TUNO offers a delicious, ocean safe and mercury-free creation that tastes like real tuna while providing its versatility in a more sustainable form.

And these are just a few of Loma Linda’s fish-free products. The company’s new Blue line also offers a vegan shelf-stable tuna alternative in single-serve pouches, with sesame ginger, lemon pepper, and Thai sweet chili flavors.

View this post on Instagram A post shared by Loma Linda Brand (@lomalinda_brand) on Jan 26, 2018 at 8:59am PST

Tuna are one of the most widely consumed fish in the U.S., and canned tuna is the second-most purchased seafood product, meaning this innovative new line has the potential to spare countless tuna who are abused and killed for human consumption.

Like mammals and birds, fish experience pain and possess complex social intelligence. But the fishing industry treats them as inanimate objects. And not only is fishing unspeakably cruel; commercial fisheries are one of the largest threats to vital aquatic ecosystems.

The best thing we can do to remove our support from the unsustainable and cruel fishing industry is to leave fish off our plates for good. Order a FREE Vegetarian Starter Guide and learn more about leaving all animals, including aquatic animals, off your plate.