SEX sells and when it comes to the internet, pornography remains one of the biggest sellers around.

Now animal rights group, People for the Ethical Treatment of Animals (PETA), have come up with a new way to get some attention – their own “porn” site.



Having embraced their share of risque advertising in the past PETA will use imminent changes to internet domain names to register themselves to operate the www.peta.xxx website.



“We are preparing to launch our own peta.xxx site, but instead of just showing people our iconic ads we then show them how animals suffer for entertainment,” said spokeswoman Ashley Byrne.



“Our racier actions are sometimes a way to get people to sit up and pay attention to the plight of animals.”



Internet surfers who “accidentally” delve into the x-rated site will initially be presented with the animal rights groups too hot for TV ads and campaigns.



But PETA’s sexy side displayed in galleries and videos will quickly give way to the sinister world of animal mistreatment uncovered by the group’s hidden camera investigations in a very different kind of graphic content.



“It’s the kind of thing you often won’t see on TV for instance, because the under cover footage is so graphic and violent that it’s pretty tough to show,” Ms Byrne said.



The novel approach to exposing the plight of mistreated animals comes just weeks after Australians were shocked into demanding changes be made to the treatment of live livestock transport to neighbouring nations.



Graphic footage aired on the ABC prompted a nearly instant response from the Australian government who shut down the industry in a bid to resolve horrific animal cruelty.



It is not yet clear when the new website will begin running.



Originally published as PETA to launch 'porn' website