Star Wars is struggling to capture the hearts of the next generation after 'smaller box office profits, fewer theme park visits and fall in toy sales.'

A report from the Walt Disney Company's last quarter has found that the franchise is struggling, most notably after less people attended their new 'Star Wars: Galaxy's Edge' attraction that opened in May.

Chief Executive Bob Iger accounted the drop to fans fearing 'huge crowds' would ruin their experience, hotels in the region and the park itself ramping up prices and the attraction only opening one section instead of two.

Disney bought Lucasfilm Ltd for $4 billion in 2012, hoping that a series of spin-offs and sequels would further the brand - alongside a cast of familiar faces.

A series of attractions were opened at Disney theme parks in Anaheim, California and later in Orlando, Florida.

A replica of spacecraft the Millennium Falcon features and the interactive world around it promised to allow visitors to walk among characters, buildings and ships from the films.

A life-size Millennium Falcon craft (above) at the Disney theme park in Anaheim, California, where visitors can join an interactive game

Despite entering the world of Star Wars (above) with real life spaceships, characters and more, theme park attendance has been lower than expect according to a report from the Walt Disney Company

Walt Disney Company hoped the new films that featured heroine Rey (left) would continue to further the success of the Star Wars franchise. This included the opening of a new attraction 'Star Wars: Galaxy's Edge' which CEO Bob Iger (right) believes could be down to pricing of Disney and accommodation as well as fan fearing big crowds

'It's jaw-dropping and incredibly emotional to walk into the land for the first time... having this feeling that it is all real,' said Carrie Beck, VP of Lucasfilm Story Group in a trailer for the park.

As well as being able to create your own light saber for a hefty $200, there is a simulated experience to stand with Resistance fighters and battle against the First Order.

'It will be living, breathing and evolving,' Beck added, who also stated that it will be 'experienced for decades to come.'

Despite the hype, attendance to the park had not been as high as expected, the report revealed.

It did not disclose an exact figure but attendance appears to be one of several threats to the franchise.

'Star Wars: The Force Awakens' toy sales boosted sales in 2015 according to Bloomberg, and the company had hoped for continuing success.

The film saw beloved characters Chewbacca, Han Solo, Luke Skywalker and Princess Leia, reunited alongside new heroes Rey and Poe Dameron.

Walt Disney Company tried to reunite old fan favorites including (L - R) Chewbacca, Princess Leia, C-3PO, Luke Skywalker and Han Solo

Beloved characters including Luke Skywalker (left) played by Mark Hamill and Princess Leia (right), portrayed by the late-Carrie Fisher, joined new heroes Rey and Poe Dameron

Storm Troopers surround British actor John Boyega (left), Chewbacca (middle) and Han Solo (right), portrayed by Harrison Ford, in the relaunch of the film series - 'The Force Awakens'

It was the fastest film to reach a billion dollars after 12 days but later would surpassed by Avengers: Infinity War, according to Box Office Mojo.

Overall the total worldwide income from the film brought in $2.06 billion, but the sequels would struggle to reach those same heights.

But 'Star Wars: The Last Jedi' earned $1.33 billion in 2017, making it profitable but not as successful. And 2018 spin-off 'Solo: A Star Wars Story' earned just $392 million, according to the Mojo.

Disney hopes upcoming film 'Star Wars: The Rise of Skywalker' will be a big hit upon its release in December.

Iger believes 'Star Wars fatigue' could be accountable for the disappointing box office figures and now plans to slow down their releases, according to Bloomberg.

Future projects include a live-action TV series 'The Mandalorian' due later this year.

In comparison Marvel Entertainment, which was acquired in 2009, has been able to roll out movies throughout the year with 'Avengers' being Disney's most successful film to date.

Marvel Entertainment, which produced the Avengers series (left) continued to prove a hit for Disney, meanwhile the Star Wars sequels and spin-offs including 'Solo: A Star Wars Story' (right) brought in much less than expected

Crowds gather around the Millennium Falcon (above) at the Disney theme park in Anaheim, California, which has had fewer than anticipated numbers

Toys for 'The Last Jedi' also struggled to make the cut, with manufacturers Hasbro Inc. claiming that they made a mistake, according to Bloomberg.

Their Chief Executive Brian Goldner admitted they should not have started marketing the toys months ahead of the film's December 2017 release.

Goldner added that then, during the lead-up to Christmas, other toys described as a 'an array of entertainment initiatives' came onto the market.

Despite troubling signs, Igner believes the 'Star Wars: Galaxy's Edge' attractions will be a success.

They are currently featured in Disney theme parks in Anaheim, California, and a second in Orlando, Florida, both will see additional installations - the first will be in January and the latter in December.

'We build these things for the long term,' Igner said. 'We have no concerns whatsoever about them.'

He added: 'We feel great about the product we've created, it just takes some time to, basically for us, to work themselves out in terms of how the marketplace is reacting.

Igner believes that fans could have feared their experience might have been ruined by the expect large numbers of visitors upon their opening, Bloomberg reports.

He also suspected the increased pricing at resorts surrounding Anaheim and Disney's own pricing hike could be accountable for fewer than expected numbers.

Iger added: 'That said, guest satisfaction, interest in the attraction in the land is extremely high, it's the most popular thing at the park.'