Joaquin Phoenix made a surprise and disguised appearance in San Francisco yesterday in support of American Apparel’s proposed store in the Mission District’s hip Valencia Street.

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Phoenix apparently told the company that he’d make a statement of support, but from this video [below], you can tell he’s less than enthusiastic. But hey — he probably got a free trip from LA to San Francisco!

After four hours, the planning commission did not approve American Apparel’s proposed store and the company is expected to drop its attempt to open it.

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Okay, so maybe it’s not actually him…

For more information, check out Mission Mission, SFist, and Stop American Apparel.