AFL players will be consulted in the next round of club meetings about taking a potential pay cut in order for the sport to have less reliance on gambling advertisements.

Easton Wood, the Western Bulldogs premiership captain and an AFL Players' Association delegate, is driving the push that, if successful, could pressure the AFL into ensuring there is a stipulation on which companies broadcasters can partner with in the next round of rights.

Easton Wood has previously said gambling advertising is out of control. Credit:Getty Images

The current deal, worth $2.508 billion over six years, expires after the 2022 season. The AFL and partners Seven West Media and Foxtel are in ongoing informal discussions about the next round of negotiations.

Wood told The Age he did not know whether the playing group at the Bulldogs or across the league would support a pay cut should that be needed, but said the gambling issue had been discussed by the players' association and would be addressed further when union chief Paul Marsh visited clubs on the eve of the new season.