For the ISBAK company and the Istanbul city municipality our studio has designed a new traffic light from scratch.

ISBAK services the Istanbul transport system since 1986.

Metaphor

The traffic light is shaped as an exclamation mark—an established sign calling for attention and stressing important points. Yet the object remains instantly recognizable as a traffic signal.

Istanbul has tens of thousands of traffic lights today.

Technology

Svetoforus-2 is the world’s first traffic light to use signal panels based on the PHOLED (phosphorescent organic light-emitting diode) technology.