The new face of United Future made his prime time TV debut last night, instantly lighting up social media with his resemblance to Hollywood superstar Ryan Gosling.

Damian Light is an avid gamer who hopes his fresh approach will work in the world of politics, where his party is barely registering in the polls.

"Maybe this is going to be the Damian Light effect, I don't know," Mr Light said during last night's 1 NEWS multi-party leaders debate.

The 33-year-old was the Twitter star of last night's face off, with his name still trending today.

"Lots of my friends, family and co-workers know that I'm involved in politics, they're like 'that's awesome good on you'.

Then they saw me on TV the other night and they were all like 'woah this got real, he's trending on twitter,'" Mr Light said.

The United Future Party leader's boyfriend Joshua Harding, is also getting used to his partners new found fame.

"I was talking to the girl next to me and she was texting her mates who were saying 'oh he's so hot look at him.'

"She took a Snapchat of me saying 'you can't have it, this is his boyfriend,'" Mr Harding said laughing.