PARIS — EBay said it would appeal a French court’s order that it pay 38.6 million euros ($60.8 million) in damages to the French luxury goods company LVMH, the latest round in a long-running legal battle over the sale of counterfeit goods on the Internet.

LVMH Moët Hennessy Louis Vuitton, a maker of high-end goods and fashion and luxury products, successfully challenged eBay for a second time in the French court, arguing that 90 percent of the Louis Vuitton bags and Dior perfumes sold on eBay are fakes.

The court ruled Monday that eBay, which earns a commission on the sales, was not doing enough to stamp out counterfeit sales. The decision, while costly, is unlikely to have a drastic effect on the way eBay conducts business because it has already made changes to police its site for counterfeit goods. As eBay moves to more fixed-price marketplaces, it wants access to brand-name products for the cachet and the revenue those brands can bring.

EBay said in a brief statement issued after the decision that the case went beyond counterfeiting to include manufacturers proscribing the territories in which its products could be sold.