Dating site OkCupid made the unusual move of announcing that it had given a single member a "lifetime" ban on Thursday—and naming him—in order to make a point.

"We were alerted that white supremacist Chris Cantwell was on OkCupid," the company wrote at its official Twitter account on Thursday. "Within 10 minutes, we banned him for life."

Cantwell was the subject of a Vice documentary about the white-supremacist Unite The Right marches in Charlottesville, Virginia, over the past weekend, where he offered numerous racist and threatening comments while acting as a march organizer and riding in a car alongside former KKK Grand Wizard David Duke. ("We're not non-violent," Cantwell offered at one point in the documentary. "We'll fucking kill these people if we fucking have to.")

In announcing this ban, OKC also asked its users to be vigilant about any other active members of hate groups found on the site. "If any OkCupid members come across people involved in hate groups, please report it immediately," the company wrote on its Twitter page. The tweet linked to the company's official "feedback" site.

On OkCupid, Cantwell went by the handle "ItsChris603" where he described himself as "a professional podcaster and writer specializing in controversial political satire" who specifically sought only "white" women. His dating profile did not contain statements anywhere near as sensational as those in the Vice documentary, though in a section titled, "I spend a lot of time thinking about," Cantwell wrote the following: "Getting married, and how to stop the Democrat party from destroying Western Civilization." (A 2015 archive of his dating profile is different, as it contains a shout-out to Ayn Rand's Atlas Shrugged and a declaration that "I will make you laugh at things you might feel guilty laughing about, which is my favorite kind of laughter.")

Cantwell's OkCupid profiles look remarkably different from one written by the Southern Poverty Law Center, which describes him as "an unapologetic fascist who spews white nationalist propaganda with a libertarian spin" (and with many citations).

OkCupid's media relations team actively approached news outlets at the moment the company announced the ban, including Gizmodo, which published a statement from OKCupid CEO Elie Seidma: "We make a lot of decisions every day that are tough. Banning Christopher Cantwell was not one of them."

In that same report, Gizmodo went to the trouble of rifling through Cantwell's Internet history to find his own "dating advice for the ladies" post that revolved around his use of OkCupid; this post included a "tip" to women that simply said, "In a photo of you and a friend, I assume you are the ugly one." Cantwell has since deleted that and similar posts from his personal site.

The news follows numerous companies taking public stances that oppose neo-Nazi website The Daily Stormer. Others are publicly and privately arguing over how to handle similar content that calls for racially motivated violence.