Motorola did really, really well in our KitKat update survey, but it looks like it's going to hit a new high mark for Lollipop—the company is beating Google to market with Google's own operating system. Android 5.0 Lollipop is rolling out to the 2014 Moto X right now. There are documents up on Motorola's website, and a few lucky owners are already getting update prompts.

The very first Moto X variant getting the update is the "Pure Edition"—an unlocked version of the phone, and for right now it's going out to people who signed up for the "soak test"—a limited rollout in preparation of a wider release. Next up for Moto will be making sure none of the soak testers report major problems over the next day or two and getting carriers on board to approve the update.

Meanwhile there haven't been any Lollipop updates for Google's Nexus devices, presumably because Google didn't want to steal the Nexus 6's thunder, which will be released on November 12.

Update: Motorola just posted release notes for the 2014 Moto G, too.