The legendary video game company, Atari has just announced a deal it's made with GSD Group, an innovation and strategy agency, and producer Napoleon Smith III, "to acquire the rights to build video game-themed Atari Hotels in the United States, with the first location breaking ground in Pheonix, AZ later this year." The new hotels will provide guests with immersive experiences using technologies such as Virtual and Augmented Reality. Some of the planned locations will also include venues to host e-sporting events.

Phoenix-based real estate developer True North Studio is currently collaborating with Apple co founder Steve Woznaik's Woz Innovation Foundation to develop the first hotel, due to break grown later this year. According to Atari Hotels, additional developments are planned in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose.

"We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari branded hotels across the United States. Together we’ll build a space that will be much more than just a place to stay,” said Fred Chesnais, CEO of Atari in a statement. “Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept."

