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“The Incel Rebellion has already begun! We will overthrow all the Chads and Stacys! All hail the Supreme Gentleman Elliot Rodger!”

That message — believed to have been posted by Minassian on a since-deactivated Facebook account shortly before dozens of pedestrians were run down in a murderous rampage — brought incels to the attention of the world. Monday’s van strike on Yonge St., near Finch Ave., claimed 10 lives and left 14 people injured.

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Chads and Stacys are what incels call good-looking men and women who find sexual partners easily.

And Elliot Rodger refers to a 22-year-old California man who posted an angry video online espousing his disdain for girls who wanted nothing to do with him before his 2014 stabbing and shooting rampage, which left six dead and ended with him taking his own life.

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There has been lots of chatter on message boards about Toronto since the van attack. Some posters expressed resentment toward the media for snooping on their forums and slowing them down, but many praised Minassian, who faces 10 counts of first-degree murder and 14 counts of attempted murder.

Rodger and Minassian are considered heroes among incels — mostly straight white men who make no attempt to hide their misogynistic views.

Some even call Minassian their new “saint.”

Posters on incels.me use “going AM” along with “going ER” as a verb — like going postal.

Photo by THE CANADIAN PRESS/Aaron Vincent Elkaim

“Major mainstream media outlets are running storys (sic) about ‘what is an incel?’ I can’t believe it,” a poster known as Templarcel421 wrote. “The term incel and roastie will be part of the mainstream lexicon soon.”