Lucha Underground’s first non-televised live event will be taking place on Tuesday, March 15th from Austin, Texas at South by Southwest 2016. SXSW is an annual set of film, interactive media, and music festivals and conferences. The following was sent in to us earlier today:

EL REY NETWORK TO BRING ITS ACTION PACKED LUCHA LIBRE WRESTLING SERIES “LUCHA UNDERGROUND” TO SXSW WITH A LIVE EVENT AND PANEL IN THE NETWORK’S HOME TOWN OF AUSTIN, TEXAS ON MARCH 15th

PANEL FEATURING LUCHA LIBRE SUPERSTAR REY MYSTERIO AND THE CREATORS “LUCHA UNDERGROUND WILL BE FOLLOWED BY A BLOOD PUMPING, ACTION-PACKED, LIVE EVENT FEATURING GRAVITY DEFYING LUCHADORES

Austin, TX– February 23, 2016 – El Rey Network and South By Southwest (SXSW) Conferences and Festivals announced today that the popular Lucha Libre wrestling series “Lucha Underground” will be part of this year’s SXAméricas celebration in Austin, Texas featuring both a panel and a live event on Tuesday, March 15th, 2016. The panel, titled “Importing Lucha Libre: The Creation of El Rey Network’s Lucha Underground”, will focus on how Emmy Award®-winning producer Mark Burnett and El Rey Network Chairman and Founder Robert Rodriguez have successfully imported two of Mexico’s most popular forms of entertainment, lucha libre and the telenovela and combined them to create a new sports franchise taking the world by storm. And for the first time in its history the character-driven television phenomenon will leave the temple in Boyle Heights, Los Angeles for a live event at the Austin Music Hall in Austin, Texas which will feature more than fifteen of “Lucha Underground’s” high-flying, death defying luchadores.

The creators and stars of “Lucha Underground” will discuss the formation of the gripping new wrestling franchise during the panel featuring wrestling superstar Rey Mysterio Jr., “Lucha Underground” Showrunner and Executive Producer Eric Van Wagenen, “Lucha Underground” owner Dorian Roldán and El Rey Network Co-founder and “Lucha Underground” Owner Cristina Patwa. The live event, taking place at the Austin Music Hall at 7:00pm, will bring to Austin all of the fierce lucha libre drama and excitement “Lucha Underground” is known for. Both events are part of Convergence programming and will be open to all SXSW badge types.