Are Live Apps just Metro Apps renamed?

Now that some third-party stores are getting their marketing and display setups for the big Windows 8/Windows Phone 8 co-launch at the end of the month, some new questions are being raised.

First and foremost is what are “Live Apps”? The term comes via a display sign that asks users to swipe up, down, left or right on the screen to explore them at a Best Buy store. The questions is, we just don’t know what they are exactly.

Two possibilities naturally present themselves: this is a new, unannounced feature for Windows Phone 8 or this is just a display-unit addition for demonstrations with no serious implications for the platform. (The tipster who sent the images into Neowin does not believe it’s a demonstration tool, but rather an actual feature for what it’s worth.)