Rep. John Delaney John DelaneyCoronavirus Report: The Hill's Steve Clemons interviews Rep. Rodney Davis Eurasia Group founder Ian Bremmer says Trump right on China but wrong on WHO; CDC issues new guidance for large gatherings The Hill's Coronavirus Report: Kansas City Mayor Quinton Lucas says country needs to rethink what 'policing' means; US cases surpass 2 million with no end to pandemic in sight MORE (D-Md.), the only declared candidate for the Democratic Party's presidential nomination, is launching the first ad of the 2020 presidential primaries.

The ad, titled "Dirty Word," is set to air in Iowa on Sunday during the Super Bowl, Delaney's campaign said Tuesday.

It is intended to cast Delaney as a candidate chasing cooperation across party lines in Washington. The "dirty word" in question: "bipartisanship."

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"It's true. We openly admit it. John Delaney said a dirty word in Davenport, then repeated it in Des Moines and Sioux City, too," a narrator says in the video. "In fact, he's been saying it all across the state."

The ad then laces together a series of clips featuring Delaney calling for "bipartisanship" at campaign stops in Iowa.

"It might be a dirty word in Washington, but it seems to be awfully refreshing right here in Iowa," the narrator says.

The ad buy only cost about $37,000, according to The Washington Post, and covers the Des Moines, Sioux City and Cedar Rapids markets.

But the Maryland Democrat is planning to spend another $1 million on similar ads in the coming weeks, according to the Post.

While Delaney is the only declared presidential hopeful in the Democratic field, there remains a number of rumored candidates, including Sens. Bernie Sanders Bernie SandersNYT editorial board remembers Ginsburg: She 'will forever have two legacies' Two GOP governors urge Republicans to hold off on Supreme Court nominee Sanders knocks McConnell: He's going against Ginsburg's 'dying wishes' MORE (I-Vt.), Elizabeth Warren Elizabeth WarrenGOP set to release controversial Biden report Biden's fiscal program: What is the likely market impact? Warren, Schumer introduce plan for next president to cancel ,000 in student debt MORE (D-Mass.) and Kamala Harris Kamala HarrisSocial Security and Medicare are on the ballot this November Harris honors Ginsburg, visits Supreme Court The Hill's Campaign Report: Trump and Biden vie for Minnesota | Early voting begins in four states | Blue state GOP governors back Susan Collins MORE (D-Calif.), and former Vice President Joe Biden Joe BidenBiden leads Trump by 36 points nationally among Latinos: poll GOP set to release controversial Biden report Can Donald Trump maintain new momentum until this November? MORE.