CLEVELAND, Ohio -- Weren't calamity and dysfunction in Berea supposedly put on notice when the Big Show arrived? Now that nickname feels more ironic than anything.

Big Show? Mike Holmgren gave up the stage and his claim to the marquee when he decided he wasn't going to return to the sidelines. Coaching is what he did best. Did he have to become the mystery man behind the curtain?

Didn't owner Randy Lerner deem the need to overhaul the organization's credibility almost as important as fixing the endlessly flawed football operation? Isn't that why Lerner gave some consideration to the idea of hiring Mark Shapiro once upon a time?

Even if Cleveland sports fans don't recognize it, Lerner saw how the Indians have done it right under Shapiro; how they dealt professionally and directly with issues; how Shapiro always showed support for his manager when the criticism came in an avalanche.

In which instance have the Browns shown even the slightest inclination in that direction under Holmgren? His tenure has created more issues than it's resolved.

There was a wasted year with Eric Mangini. Now a season spent with an overwhelmed coach in a dual role, and a kid quarterback running for his life with no receivers to bail him out. That's Holmgren's watch in brief.

In this latest episode, a ESPN report cast aspersions on the Browns' medical staff and head coach Pat Shurmur over the handling of Colt McCoy's concussion. The father of the quarterback basically leveled both, saying high school trainers he knows would've handled it better and that his son had no business returning to the field.

That's a double broadside shot at the organization, the response to which should've come from Holmgren on behalf of the team medical staff and the head coach Holmgren hired. Instead, to answer that criticism -- or, more accurately, to not answer that criticism -- the Browns trotted out Shurmur Monday to reiterate that procedure was followed after James' Harrison's hit knocked McCoy out of the game.

Did that procedure include the league's sideline concussion test? Shurmur wouldn't say yes or no. So it's understandable if you took that as a no. If there weren't enough evidence -- beyond a vicious helmet-to-facemask hit -- to administer the test, well, that's one explanation. Not a great one mind you. But it's one.

If trainers were overwhelmed by multiple injured players, as right tackle Tony Pashos seemed to suggest, concussive hits still have to take precedent. But, at least that would be a second explanation.

The Browns medical staff has done right by other concussed players. Trainers deserve more than the benefit of the doubt. They deserve clarity. If they followed protocol, do them a favor. Check off each step followed. Or let them explain for themselves.

Was McCoy tested more extensively Thursday night after the game when the Browns' own PR staff asked the TV people to turn off the camera lights on McCoy's behalf? Is it true they waited until the next morning to administer the concussion test, after he flew on a plane back to Cleveland and after a night's sleep?

Was there any danger in that? If not, it can only help the Browns to explain what they knew and when they knew it. The Browns' inadequate, contradictory response only made it look like they were trying to get their stories straight.

Don't confuse this with Holmgren not wanting to address a contract situation, or the performance of a first-year head coach. This isn't about placating the media. Head injuries are serious matters. Players' welfare is at stake. Much less importantly, so is the organization's image.

If the Browns wanted to withhold comment until after the NFL and NFLPA officials were done with them Wednesday, Holmgren was the guy to deliver that message in support of an overwhelmed coach, if nobody else.

Shurmur actually said one of Monday's questions would be better directed at the medical staff. No kidding. Quickly asked if reporters could talk to the medical people then, Shurmur said what amounted to, um, uh, er, maybe ... yes, maybe someday.

This would be laughable if the issue weren't so serious, and if we hadn't seen this sort of unintentional comedy of errors out of Berea for so long.

On Twitter: @budshaw