We get it. Summer’s Eve has a product to sell and they seem to be forever trying to find new, inventive ways to do it. But when I recently went to the movies and saw one of their Hail to the ‘V’ commercials I was speechless. What starts out with what appears to be men fighting for the love of a woman eventually reveals that they’re really fighting for a woman’s vagina. Really?

First of all, I’m pretty sure no historic hero, fighter, politico or what have you has ever said, “By golly, I’m gonna win this fight and I’ll do it for my woman’s vagina”. That’s about as dumb as a woman saying she’ll protect house and hearth for the love of her man’s penis.

Thinking that Cleopatra’s only concern was cleaning her, ummm, ‘V’ isn’t exactly historically correct. And are we to believe Helen of Troy was more interested in hailing her ‘V’ than war, death and the fall of a city?

When was the last time a commercial showed a guy shopping at Wal-Mart in the jock itch isle? In fact, if we were to believe commercials that revolve around men’s issues, men only have smelly pits and athlete’s foot to contend with. Men never sit around in groups and discuss smelly, sweaty crotches with each other. In fact, I’m a woman and can honestly say I’ve never had a group chat with my besties about our ‘V’s’.

The most insulting point to be made about these ridiculous commercials is that Summer’s Eve would have us believe that some of the most important historical female figures have only inspired men to fight for their ‘V’s’ and nothing else. Reducing women to a single body part is irresponsible and offensive. At a time when women are attempting to empower each other by standing strong and not allowing ourselves to be seen as sex objects worthy only of a man’s sexual desire, along comes Summer’s Eve to send us several steps back. Many women are so outraged over these commercials that there’s a petition available to sign attempting to force the maker’s of Summer’s Eve to pull them off the air.



