The Checklist every B2B Singaporean Company Needs to Hold Smashing Events

Preparing for a corporate event entails a lot of investment in terms of time, money and energy. But without a doubt, there’s B2B Singaporean companies are making it their top priority.

More than 68% of B2B enterprises worldwide cite events as important and most important. Because of their value in terms of educating and engaging high-value prospects, events are taking up a huge slice of marketing budgets this year.

But if we are to consider the high amount of resources involved in preparing for events, organizers will have to know the important tools and techniques needed to increase productivity and (consequently) to improve their events’ impact to the bottom line.

A checklist often comes in handy as they can help you make sure your marketing campaign has all the right elements in place.

Do you have these in your checklist?

1). Segmented emails

Event organizers can never go wrong sending out word about their conferences, classes or trade shows to target demographics via email. Already, 47% of B2B event marketers still use email for promotion as well as getting confirmations from the right people who might find such events valuable.

2). Social media

Hubspot wasn’t wrong when it stated that B2B enterprises are more likely to rely on social media in their event marketing. Consider the microscopic amount of time it will take for a single Tweet to penetrate more and more prospects within a given period. Messages and promotional material can instantly go viral once people share them within their own networks. Here’s a list of channels and tools for easy and effective dissemination.

Foursquare – For fixing the event’s location.

Twitter, Facebook and LinkedIn – For posting and sharing updates and other information about the important things to look forward to during the event.

YouTube – For increasing interest via effective videos which include embedded links directing viewers to your registration site.

Live blogging – For posting supplemental material (infographics, slide presentations and podcasts) related to the event.

3). Documentation

Employ professional photographers, videographers and PR writers to document the event as it happens. They can contribute immensely to post-event campaigns that secure long-term relationships.

4). Event telemarketing

Call-to-invite campaigns are is still a good way to push potential attendees to make a commitment. Their effectiveness, however, depends on the type of approach you are employing. A lead generation firm that specializes in event marketing using multiple channels possesses telemarketing capabilities backed by a thorough understanding of the Singaporean business culture.