B2B marketing is among the most widely used channel on the Internet. As the dynamics of modern marketing is evolving rapidly, many businesses use different digital marketing tactics like PPC, landing pages, social media channels, etc. to successfully get great results. But it’s a common observation these days that many businesses are not getting the most from today’s marketing tactics since they don’t have a planned approach based on a comprehensive marketing plan.

Many B2B marketers think that these are exciting times and the changes in the coming years will be in the direction of data-driven marketing that focuses on businesses as well as individuals. Top brands in the world now use social media channels to interact with their current and potential customers, but is that enough?

Like yester years, in 2017 too, B2B marketers are continuing to deal with tangible growth and marketing ROI pressures. There are certain B2B marketing trends and tactics for B2B brand strategists so that they can come up with an approach that can yield good results in less time. Below is a visual guide dealing with critical aspects that digital marketers and brand managers definitely need to apply in their marketing plans. The companies and other stakeholders can also learn a lot about what is needed to be done in order to shape their B2B marketing.