Super Bowl Sunday is a big deal, for athletes, fans and advertisers.

In the case of Skechers, a Manhattan Beach-based global footwear giant, its 30-second ad has finally officially aired, prompting the TwitterVerse to once again explode with Tweets, aka comments, about the commercial. And picketers have been active, too. Just today, on Super Bowl Sunday, Feb. 5, with the big game airing at 3 p.m. on the West Coast, reports of animal advocates picketing Skechers stores hit the Internet. In San Diego, on Saturday, Feb. 4, a Pacific Beach Skechers had picketers outside its doors.

However, word after the big game summed up the uneventful Super Bowl spots: "Too many commercials fell back on tactics that were too familiar from a plethora of Super Bowl spots: anthropomorphic animals, second-class celebrities, slapstick violence and riding the coattails of popular culture. Risk-taking, rule-breaking ideas were as hard to find among the more than 50 commercials as good taste in a GoDaddy ad," according to the New York Times. NYT's take on the Skechers ad: "And a commercial for Skechers ended with a cameo by Mark Cuban, making a weak joke related to his ownership of the Dallas Mavericks."

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Related: Here's a sampling of tweets about the ad from today, Sunday, Feb. 5:

From CassidyMcm: RT @GREY2KUSA: For BestFriends Elmer the Greyhound &Bridget plz vote ThumbsDown 4 #Skechers SuperBowl ad http://t.co/4K6FZf7H @ASPCA #dogs

From WBeaster: Shame on #Skechers: Their #SuperBowl ad promoted Greyhound racing! #uglytruth @SKECHERSUSA

From Ruthinlaguna: I thought the same thing. :( RT @ASPCA: Shame on #Skechers: Their #SuperBowl ad promoted Greyhound racing! #uglytruth @SKECHERSUSA

From BeckyBrensinger: 1.#M&M 2.#Skechers- way to step your game up! The #moonwalk's a #winner everytime!

From Charlydrew: Watched it again. My bad not a pug, looks to be a French Bulldog. Either way way funny. #skechers

From chelseaDUH: RT @desertsheepdog: #Skechers spot with Mr. Quiggley the French Bulldog made me laugh out loud #BrandBowl #MarkCuban

From JenTroester: #skechers needs a time out for that #SuperBowl ad. Dog racing is not cool.

From RatedRDiva: All of the commercials involving dogs were amazing! #Doritos #Volkswagen #Skechers :) The M&M's commercial was GOLDEN, too!!

From NotGoyRutterman: Ditto. Need to get me a pair. "@shleeshlee: Some good commercials...love the frenchie crossing the finish line in his #skechers"

From: Brennan_Com211: #Skechers Mr. Quiggley AD was by far the best http://t.co/rkjCJ9Vr #SuperBowl

From terryh0145: @YouTube the #Skechers commercial is the best so far with the #Volkswagen a close second

From LinchpinsAU: My fave Superbowl ad so far... Skechers http://t.co/ZByqbkiz #skechers #superbowlad

From Miranda__LeeAnn: I'm gonna buy my dogs some of those running shoes. #Skechers

From JacqHoward: Rumor has it, #Skechers' next commercial is being filmed at a pitbull fighting ring. Why not? #Boycott #Skechers #Adopt_a_Greyhound

From towo17: A greyhound's message to "Mr Quiggly" tell #skechers that dog racing isn't funny http://t.co/sbWFL1gi via @GREY2KUSA

From shesosocial: Worst #sbads - #GoDaddy and #Skechers. greyhound racing? really??? #insensitive #dosomeresearch

From Mike_Wegner: Shame on #Skechers for filming their shoe commercial at a Tuscon greyhound track known for animal abuse.

From justonecupcake: So far #Skechers is one of the best TV Commercials #SuperBowl

From joklare: More #greyhounds please. Nice job #skechers!

From davisesq212: Best commercial so far: #ClintEastwood then #VW then #Skechers and then #Pepsi

From juicynougat: maybe @Madonna should get a pair of those #skechers #SuperBowl

From ChartYourCourse: @RadioPRAlex Loved the @VW and #Skechers ads, so far. Still holding out hope for more.

From kkosatka: Regardless of the controversy over the #Skechers ad, I must say, Mr Quiggley is pretty fab! http://t.co/vXp4Z6pF

From Lisa_822: Moonwalking Bulldog. Hands down. #skechers RT @Nickelback What's been your favourite commercial so far?

From SamiShenanigans: Love all of the dog commercials! #Doritos #VW #Skechers

From Lexus4Lisa: Mr. Quiggly #Skechers commercial was pretty funny. However, lots of people hate the dog racing concept. #JustSaying

From theweirdcard: "@AdamMatthews26: I will never buy #Skechers shoes..." I thought about getting them

From annegosser: Dude, seriously. Dogs are freakin' hilarious. #VW #Doritos #Skechers

From : Lesg_2411: #skechers tryna get some good publicity during da super bowl

From DOBBIE1221: The dog was the best commercial. Funny. #Skechers

From mckeemichael1: Commercial was awesome! http://t.co/6GI9cslz @GetGlue #Skechers

From ArmySisterof2: Lovin the commericals. Lovin Mr Quiggly and #skechers so far kids like the Slingshot baby for #doritos

From Pot_KettleBlack: Can't believe how many people are liking the #skechers commercial. It's my dog's b-day and still hated it.

From dayanabby: need a French bulldog after watching that #skechers commercial!!

From ZnEcBsRuA: No #Skechers for me! "@GREY2KUSA: Here's a real Super Bowl, a Super Bowl of the Greyts! http://t.co/AZ1OUWvw"

From LizDeLoach: Loved #skechers ad. What beats a moonwalking french bulldog? #notmuch #superbowl46 #brandbowl

From miflan: Boycotting #skechers for #greyhound racing? Then boycott beer for Clydesdale commercials, too. #idiotic

From DrMathochist: "MOST IMPROVED AWARD: #Skechers. Last year Kim Kardashian. This year Mr. Quigley." /via @adweek #sbads

From clueless_mama: Love the commercial with the little Bulldog wearing #Skechers. Very cute. #Superbowl

From 4West1: #skechers #superbowl ad makes me sick http://t.co/Ex1fu6nb

From BridgetCSays: So dumb! Loved the #Skechers & the #ETrade ! RT @msmaggietruitt: Vampire Audi commercial was so so dumb. #SuperBowl To view the ad, go to .

For tweets from Saturday, Feb. 4, see . Of note, the National Greyhound Association wrote on its website: "Because the Super Bowl is perhaps the most widely watched TV show of the year, and its ads attract incredible attention, it could mean a lot of exposure for the world's greatest canine athlete--who, in addition to their grace and athleticism, happen to also make ideal pets after their retirement from racing."