I'll admit to not seeing the twist ending coming in this evocative new spot by BBH London for fruit-drink brand Robinsons. You could quibble with the end lines, perhaps—and here's why—but that's overthinking it. It's an extremely sweet ad, expertly shot by the directing duo of Si & Ad at Academy Films. The commercial breaks Saturday in the U.K. during Britain's Got Talent and will run in 30- and 60-second executions. Credits below.

CREDITS Client: Robinsons Agency: BBH, London BBH Creative Team: Matt Moreland, Chris Clarke, Sarah Hardcastle, Elliot Shiels BBH Creative Directors: Hamish Pinnell, Justin Moore BBH Producer: Glenn Paton BBH Strategic Business Leads: John Harrison, Becky Russell BBH Strategist: Lilli English BBH Team Director: Alex Monger Production Company: Academy Films Director: Si & Ad Executive Producer: Lizie Gower Producer: Dom Thomas Director of Photography: Barry Ackroyd Postproduction: The Mill Editor, Editing House: Joe Guest @ Final Cut Sound: Nick Angell