To reach young Brooklynites, a trendsetting group often hunched over phones, Stuyvesant Town has rolled out an ad campaign that may seem counterintuitive, involving something both old-fashioned and off-line: a truck.

But it’s not just any truck that’s being deployed by the massive Manhattan rental complex. Rather, it’s a sky-blue Isuzu that’s been given a top-to-bottom makeover.

Featuring a trailer lined with picture windows and decorated with living room furniture, the 22-foot-long, 12-foot-tall vehicle has been turned into a sort of apartment on wheels, and one that, since late April, has been turning heads as it tools around town.