click to enlarge Victoria's Secret Pink

marketing campaign

If you're wondering why people were frantically tapping on their phones today on the University of Texas at San Antonio campus, they were just trying to win a huge blowout party hosted by Victoria's Secret Pink . The offshoot brand of the lingerie giant was hosting its 2015 Pink Nation Campus Showdown, a online contest that took place across numerous social media platforms. Whatever those Roadrunners were doing worked, because UTSA won.The university beat out 96 other schools, during the 10-day competition, which involved things like a Twitter tug-of-war and the aforementioned tapping on the phone. At the end there it wasn't even a contest.So what does UTSA get? A lot of panties, we're assuming, and one kickass party with some soon-to-be-announced musical celebrity (or celebrities). The wild rumor is that it's Taylor Swift, but it's probably not Taylor Swift. (It's not Taylor Swift.) Whoever it is, it will look something like this.So now what must UTSA students do now that they've won? Apparently, just RSVP at this Facebook event page. Then post about how they killed it in this intercollegiatecompetition.Enjoy the panty party! D on't forget to buy your UTSA-branded Victoria's Secret Pink gear here.