Call of Duty: Black Ops III was the biggest entertainment launch of 2015 (including theatrical box office, music, and book launches), selling-through over $550 million worldwide in its first three days of sale, according to Activision estimates.

On PlayStation 4, Call of Duty: Black Ops III set a new record as the best-selling digital full game by units sold in its first day of sale in PlayStation 4 history.

In its opening three days, fans played more than 75 million hours of Call of Duty: Black Ops III online.

Twitch reports that Call of Duty: Black Ops III was the number one most streamed and most viewed game of any game launch in 2015.

Find quotes from Activision and friends below.