Calgary, AB – Post Foods Canada and the Canadian Hockey League (CHL) have come together once again to offer CHL fans across the country the chance to collect major junior hockey cards featuring their favourite CHL players. There are 24 hockey cards available on specially marked boxes featuring the best young talent from the Western Hockey League (WHL), the Ontario Hockey League (OHL) and the Quebec Major Junior Hockey League (QMJHL), including cover stars Nicolas Petan of the Portland Winterhawks and Jake Virtanen of the Calgary Hitmen.

This year’s cover stars of the Post Exclusive CHL Collector’s Edition Series also include:

Aaron Ekblad, Barrie Colts

Sam Bennett, Kingston Frontenacs

Jérémy Roy, Le Phoenix de Sherbrooke

Nikolaj Ehlers, Halifax Mooseheads

Other WHL players featured in the Post Exclusive CHL Collector’s Edition Series include Haydn Fleury of the Red Deer Rebels, Jayce Hawryluk of the Brandon Wheat Kings, Joe Hicketts of the Victoria Royals, Brycen Martin of the Swift Current Broncos, Brayden Point of the Moose Jaw Warriors, and Tristan Jarry of the Edmonton Oil Kings.

Families can find the collector series cards on the back of specially marked boxes. Participating cereals include Family Size Shreddies, Honey Shreddies, Sugar Crisp, Alpha-Bits and Honeycomb, and are available while supplies last. Consumers can also enter for a chance to win a trip for 4 to the 2015 MasterCard Memorial Cup held in Quebec City, QC in May.

“We at Post Foods share a passion for hockey with millions of Canadians from coast to coast,” said David Bagozzi, Director of Marketing, Post Foods Canada. “Which is why we are once again thrilled to partner with the CHL to showcase the best and brightest major junior hockey stars with a collector’s series available on the backs of your favourite cereals.”

“The CHL is pleased that its partnership with Post Foods Canada has once again resulted in the unique, fan favourite cereal box promotion,” said CHL President David Branch. “We are proud to bring focus to our student athletes and rising stars to breakfast tables across the country this season.”

For more information on the promotion and to enter the 2015 MasterCard Memorial Cup contest, visit postfoods.ca/CHL.

About Post Foods Canada Inc.:

Post Foods Canada Inc. is the manufacturer of iconic ready-to-eat cereal brands including Shreddies, Honeycomb, Sugar Crisp, Alpha-Bits, Shredded Wheat, Great Grains, Honey Bunches of Oats and other great tasting cereals. For more information, please visit www.postfoods.ca.

About the Canadian Hockey League:

The Canadian Hockey League is the world’s largest development hockey league with 52 Canadian and eight American teams participating in the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League. CHL players graduate from high school at a rate higher than the Canadian national average. More than nine million fans annually attend CHL games during the regular season, playoffs and at the MasterCard Memorial Cup. The CHL is the number one supplier of talent to the National Hockey League (NHL) and Canadian University Sport (CIS).