The company is even going so far as to partner with Technicolor in a bid to improve accuracy through both a special Technicolor Expert Mode and support for Advanced HDR. When combined with Dolby Vision, HDR10 and Hybrid Log Gamma support, you shouldn't have to worry about whether or not you're getting the most faithful colors.

LG is also promising a more sophisticated approach to high dynamic range imagery regardless of the format. All of the Nano Cell sets tout an Active HDR feature that inserts HDR data into specific areas in each frame; you don't need to worry about what kind of HDR data is included in the raw material. An HDR Effect feature, meanwhile, punches up the quality of standard images.

The webOS software on the new TVs isn't a revolution, but it still promises to make your life easier compared to last year's models. A Magic Link button on the remote both gives you quicker access to favorite material (such as Amazon and Netflix) and details about what you're watching, such as the actors. You can watch 360-degree VR material if you plug in a computer or phone through USB, and it's easier to zoom into a scene to see something you'd otherwise miss.

You aren't getting many details about the lineup at this stage, alas, but it's evident that the SJ9500 is the darling of the bunch with a frame that's just 0.27 inches thick at its slimmest point. The big question: What are Samsung, Sony and other heavyweights doing this year? While Nano Cell, Active HDR and other perks may help, it'd likely be wise to wait for LG's rivals to show their cards before you commit to buying a set.

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