The Sounding Board’s Damian Barrett doesn’t believe people understand just how rich the West Coast Eagles Football Club is.

Talking about the value of the club compared to those in Victoria, Barrett believes they're miles ahead.

“This club has every other club covered by a hundred,” he said on The Sounding Board’s Questions podcast.

“I don’t even think they reveal the true financial might of their books because they don’t need to.

“There’s a waiting list to join (as a member) and they can only do so much with the money.

“I don’t think people on this side of the country, on the east side, know exactly how much money they’ve got.

“They are so in front of everyone else.”

In 2017, West Coast made a profit of $12 million which was more than double any other team in the AFL.

It was a similar story in 2016, with West Coast making a profit of $5.5 million. Hawthorn were next best with $3.3 million.