When voice technology began to emerge in 2011 with the launch of Siri, nobody could imagine that this innovation would be the driver for tech innovation. Nearly eight years later, the marketer estimates that one in every 6 Americans has a smart speaker (Google Home, Amazon Echo) and that by 2020, nearly 100 million smartphone users will use voice assistants.

Brands like Amazon and Google are fueling this trend as they compete for market share. Voice interfaces are growing at an exponential rate across all industries, from healthcare to banking, as companies are racing to release their voice technology integrations to meet consumer demand.

7 key predictions for voice in 2020 in AI

#Streamlined Conversations

Both Google and Amazon recently announced that they don’t need to use the words “wake” repeatedly. Earlier, two helpers relied on the awakening word (Alexa or OK, Google) to start a new conversation. For instance, “Alexa, what’s the current temperature at the entrance thermostat?”.

And then the voice assistant must say “Alexa” again before requesting “set the thermostat in the hallway to 23 degrees”. “Alexa, what’s the current temperature at the thermostat in the hallway?” It is more convenient and natural for the user to say. And then say “Set the thermostat in my hallway to 23 degrees” without needing a wake-up word again, now it’s possible.

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Users use voice assistants in specific locations, usually when doing multi-tasking and when using them, either alone or in a group of people. Having devices that can understand these contextual factors will make communication with these devices more convenient and efficient, but it also shows that the developers behind the technology aim to provide a more user-centric experience.

#Compatibility and Integration

When it comes to integrating voice technology with other products, Amazon is ahead of the game. Those who use Alexa are aware of the fact that the Voice Assistant is already integrated with a wide range of products, including Samsung Family Hub refrigerators. Google has finally caught up and announced Google Assistant Connect. The idea behind this technology is that manufacturers create custom devices that serve specific functions and are integrated with the assistant.

In 2020, we will see a greater interest in the development of voice-enabled devices. This includes the rise of mid-range devices: devices that have some auxiliary functionality but not fully smart speakers. Instead, they communicate with your phone via your smart speaker, display or Bluetooth, where processing takes place on those devices. Amazon is already well on its way with an Alexa-enabled wall clock.

#Search behaviors change

Voice search is in the spotlight. Voice visibility will undoubtedly be a challenge. There is no visual interface with voice assistants. Users cannot see or touch the voice interface unless they are connected to the Alexa or Google Assistant app. Search behaviors, see a big change. If tech research firm Juniper Research is correct, voice-based ad revenues will reach $ 19 billion by 2022, thanks in large part to the rise of voice search apps on mobile devices.

Brands that are transforming touchpoints into listening points are now changing, and organic search is the primary way for brands to gain visibility. ComScore data revealed that 50% of all search will be by voice tech by 2020.

As voice search is gaining in popularity, advertising agencies and marketers expect Google and Amazon to open up their platforms to additional forms of paid messaging.

#Personalized experiences

Voice assistants continue to offer more personalized experiences while enhancing the difference between voices. Google Home can support up to six user accounts and identify unique voices, which allows Google Home users to customize many features. Customers may ask, “What’s on my calendar today?” Or “Tell me about my day?”, and the assistant will specify travel times, weather, and news information for individual users.

It also includes nicknames, office locations, payment information, and linked accounts such as Google Play, Spotify, and Netflix. Similarly, for those who use Alexa, “Learn My Voice” allows users to create unique voice profiles so that the technology can identify who they are talking to for more personalized experiences.

#Voice Push Notifications

We have previously discussed the method of using user-centric push notifications as a tool to engage users with your app, while Voice Technology provides a unique way to deliver push notifications. As a way to increase user engagement and retention, push notifications to remind users of the app, and display relevant messages to the user.

Now both Google Assistant and Amazon’s Alexa allow the user to start speaking notifications for any compatible third-party app, and users can listen to the notifications rather than read them. These notifications are usually related to calendar appointments or new content from the main features.

#Touch Interaction

CES 2019 continues to prove that voice and visual displays are integrated into a seamless experience. This year Google demonstrated what is known as the Ink Screen. This display can show weather, local traffic information, or calendar events. Adding visual and voice capabilities together allow users to communicate more with the helper.

#Security becomes a focus

Forty-one percent of voice assistant users are concerned about trust and confidentiality, according to a report from Microsoft. With the news of Google, I / O, and Amazon: MARS Meetings announce that assistants must be able to plan the entire evening.

For example, find local cinema time, buy tickets, book a restaurant reservation and schedule an Uber, payment concerns and sensitive information. Invoice payments, in particular, make it more secure and convenient for customers to make purchases. Speaker verification and ID are also paramount as part of the voice assistant experience.

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