There’s a certain elegant simplicity of having a sandwich restaurant named “Sandwich.”

“That’s exactly what was intended,” said Doug Barry, the owner of said restaurant, located at 3499 Market Street in Hampden Township. “We’re gonna do sandwiches, and hopefully as good as they can be done. I thought, ‘what else can I put up there?’”

The brisket classic sandwich from the new Sandwich restaurant in Hampden Township

Barry is the owner of the Pizza Grille chain, and was looking for a change of pace for his next venture -- not just in menu, but also in size.

“It’s hard to do large projects today,” he said, citing changing rules from the Pennsylvania Liquor Control Board in regard to expanded alcohol sales in the state among several other market factors. “It’s basically a smaller scale concept that is easier to place in different locations.”

Barry hopes the new location will be an alternative to the “typical sandwich shop," he said, and will avoid deli meats that are “loaded with sodium and other preservatives.”

As promised by the restaurant’s name, the main draw is sandwiches. Prices range from $8-$10.50 for a sandwich, each of which are categorized by meat: while there are your typical pastrami, roast beef or reuben options, you can also go with a pork belly BLT, a brisket cheesesteak or a smoked barbecue chicken.

The menu of the new Sandwich restaurant

There are even more atypical choices than those you might find at a deli, such as a roasted duck sandwich, a shrimp roll or even a fluffer nutter PBJ. The breads are supplied by Philadelphia-area bakeries, and side options include salads, sauerkraut, coleslaw or milk shakes.

“[We get] meat from local butchers that we roast or smoke in house and eliminate the preservatives,” he said. “Even the pastrami and corned beef. We pickle the eggs ourselves with red beets and honey. We use unpasteurized coleslaw, so that all of the nutritious elements remain intact. When you boil stuff, you kill all that.”

The plan, according to Barry, is to start small and build from there -- both for the venue and the menu.

The Reuben sandwich offered by Sandwich, the new restaurant in Hampden Township

“We made a soup this week -- we made a turducken chili,” he said. “We’ll probably be doing things like that, using the same meats that we’re using for the sandwiches. We’re definitely working on some vegetarian options. But we didn’t want to have a typical bean burger, we’re hoping to come up with something better. We might add additional sandwiches, or do seasonal sandwiches."

“We want to see how people receive what we have already, and see what they like,” he continued. “Right now the chicken BTL with the candy pork belly is pretty popular. And so is the reuben. The first week we opened, we didn’t even put an open sign up. We just unlocked the door. We got a couple people who have been repeat customers now, over and over, so I guess that’s a good sign.”

Sandwich is open from 11 a.m.-8 p.m. Monday-Saturday. For more info on their menu, visit their website.