A 2001 video of an unmistakably Singaporean man demonstrating a drumming keyboard without literally losing a beat has been breaking the Internet since:

Rock & roll rhythm

During the demonstration, the beat starts out simple at first, but gets increasingly faster and more complex -- with crashes and rolls -- and with narration thrown in.

And due to its early noughties production values and jarring optics -- a nerdy Asian guy in glasses keeping time aggressively by creating drum sounds on a keyboard -- the video became a meme as it was ripped and re-uploaded all over the Internet.

Over the years it has impressed plenty of people worldwide, raking in millions of views on the multiple platforms.

Now, in 2017, an interview with entertainment website Bandwagon reveals that the Asian guy is Paul Seow, who is from Singapore.

Watch the interview here:

How the video came about

In the interview, Seow said he was working (and is still working) for Creative Labs, a digital entertainment product company founded locally.

His boss wanted to combine work and play, and thus the Midi/ Qwerty keyboard was created.

After realising that products sold significantly better when Seow made a demo video, they did one each for a variety of instruments -- piano, harpsichord, guitar, and even the gu zheng (Chinese zither).

As far as Seow knows, an American school is using the keyboard for lessons, and a rock band even used it at the start of their concert.

Other companies that have contacted them with regard to the video include Microsoft and a Japanese TV station.

Singapore innovation.

And video meme master.

Now you know.

Here are a few unrelated articles you should check out next:

I did my secret Santa shopping online and *gasp* saved money

The Body Shop Christmas products for clueless S’porean men, explained

We match each of your colleagues to a Christmas gift from The Body Shop to make your life easier

We secretly took AR photographs of our colleagues. It was fun

Top image screenshot from video