Last year, the internet had some fun with the fact that President Trump’s proposed 2020 campaign slogan, "Keep America Great," had already been used by The Purge horror franchise. According to HuffPost, this hasn’t dissuaded the Commander-in-Chief from sticking with the slogan, and the films' producers aren’t at all surprised.



To be clear, The Purge producers Andrew Form and Brad Fuller don’t think that Trump has seen their movies. Still, Fuller told HuffPost, "It felt kind of natural after we made the movie and then he used that."

The Purge series of horror films take place in a U.S. that’s decided to decriminalize all offenses one night a year, so that the populace may "purge" itself of violent impulses. The film’s initial use of "Keep America Great" was itself a jab at Trump—the tagline was featured in promotional materials for 2016’s The Purge: Election Year, after Trump’s "Make America Great Again" was already a well-known slogan.

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Trump’s not backing down from using a slogan that ties his administration to a dystopian horror series—just last month he told supporters of plans to produce hats with the "Keep America Great" motto.

Meanwhile, the people behind The Purge are continuing to have a great time with their Trump connection.

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Gabrielle Bruney Gabrielle Bruney is a writer and editor for Esquire, where she focuses on politics and culture.

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