Australia has a new conservative lobby group that wants to knock on your door, get in your ear and ultimately swing your vote.

Advance Australia's named with a nod to our anthem and the hope it can rival the powerful left-wing lobby Get Up!

It has some prominent backers and a bold mission — but can it succeed?

Who's behind Advance Australia?

Storage king, Sam Kennard, is one of a number of prominent backers of Advance Australia. ( ABC News )

The group's financially and ideologically backed by a group of prominent business leaders including storage king Sam Kennard, businessman and former ABC chairman Maurice Newman and the Australian Jewish Association's Dr David Adler.

Its national director is Gerard Benedet, who was the chief of staff to former Queensland LNP Treasurer Tim Nicholls in a previous life.

"We're not aligned to any political party," he told 7.30.

Get Up! national director Paul Oosting. ( ABC News )

"We're an independent movement of mainstream Australians, who are determined to protect, advance and defend mainstream values and freedoms."

Get Up! National Director Paul Oosting says that's rubbish.

"Advance Australia is a group of rich white men on a campaign to make themselves richer," he said.

"They want to work on issues that are in their own self-interest, that are the vested interests of the corporate lobby they represent."

What's it all about?

Leaving Australia Day on the 26th of January is one of Advance Australia's issues. ( ABC News )

Advance Australia is a right-aligned group, set up to champion conservative causes.

So far it's targeting Labor's superannuation policy and campaigning to keep Australia Day on January 26.

And it's planning a score card for next year's federal election.

"We think we should be able to rate politicians on whether they support mainstream Australian values and freedoms," Mr Benedet said.

"I think most mainstream Australians sit in the middle to the centre-right."

Who's donating and who's joining?

Gerard Benedet is Advance Australia's national director. ( ABC News )

It's a little unclear.

Membership is free, so money isn't necessarily flowing from new recruits.

Gerard Benedet says he doesn't know exactly how much they've raised so far, but it's in the "tens of thousands" and he says it's come from nearly 1000 different donors.

They're not planning on publishing those details on their website anytime soon, but say they will comply with the Australian Electoral Commission's disclosure requirements.

Advance Australia says it's membership numbers are growing quickly.

"We've got 3,500 members, we started at a thousand in the first week and obviously this week we've had a rapid increase in membership," Mr Benedet said.

"Over the next five to seven years, we're thinking long term, we'd like to have over a million members signed up."

Can it rival Get Up?

A Get Up speaker fires up a crowd ( ABC News )

It's the million dollar question, or ten million dollar question to be more accurate.

Get Up! has raised $10,194,277 over the past year, according to its website.

Given the riches of its backers, Advance Australia shouldn't be short on funds either.

But what really counts is foot soldiers and motivating people to hit the streets, according to University of Sydney Politics Professor Ariadne Vromen.

"It really matters that they pick the right issues," she told 7.30.

"If you look at the United States there are good examples of conservative grassroots movements, the pro-life movement, gun support in general.

"They've been incredibly successful in mobilising people and changing policy, but we haven't seen the same extent in Australia."