Image by Tajana Dedić-Starović

Social media What should happen to your social media profiles after you die? By Alma Fabiani COPY URL

No one lives forever, that’s a fact that everyone can agree with—at least for now. While most of older generations haven’t produced enough digital data to have ‘digital remains’ after their death, most of Gen Z and below will leave an enormous bulk of data through their social media after they’re gone. Creepy? Maybe, but more and more companies want you to start embracing the idea of a digital afterlife. Who should have control over someone’s social media pages is the real problem here, and it is one that just keeps on growing.

A few days ago, a study conducted by researchers Carl Öhman and David Watson from the Oxford Internet Institute (OII) showed how quickly Facebook’s user base could be outnumbered by dead users. Öhman and Watson predicted that by 2050, there would be more accounts that belonged to deceased users than living, active people on Facebook.

Most people, when planning their legacy, will think about their possessions and their finances. What about all the different versions of ourselves we’ve scattered everywhere online? What about your hard-drive backups? Digital lives are immortal, so figuring out what will happen to them while you’re still alive is beneficial, but to understand what can be done, we first need to know what happens to accounts of deceased people.

Even though this is a rather new concept, some of the big social media websites like Facebook already offer some form of ‘death planning’. You have two options: the first one is to set your account to delete everything once Facebook is notified of your death by someone. The second option is picking someone close to you as your ‘legacy contact’. This special someone will then be able to write a post pinned at the top of your page, accept friend requests and even update your profile picture. The only thing they won’t be able to access are your messages, so your little secrets will be safe.

This is what Facebook calls a memorialised account, a place where your close ones can have a browse and remember you. Memorialised profiles can’t pop up in your timeline to avoid causing any distress by reminding you of the deceased’s birthday for example. Instagram only recently followed the movement and now also offers to memorialise someone’s account after receiving a valid request.

After their research, the OII wanted Facebook to invite historians to find a way to curate our digital data post-mortem. What we leave behind when we pass away should be looked at as heritage to the next generations and a possible way of helping them understand their history. Not only should historians analyse this data, but they should approach it as something different than traditional historical data.

In 2018, researcher Hossein Rahnama started working with an unnamed CEO on a special digital avatar. This one would serve as a virtual ‘consultant’ when the actual CEO passes away. Rahnama is now implementing this idea into an application called Augmented Eternity. By using all your digital data—how you communicate and interact with others online—algorithms can recreate your personality and reactions to anything. This may sound like something out of a science fiction movie, but our technology will soon be able to achieve this, so we can sort of live forever on our social media platforms.

At the moment, people’s digital legacy is in the hands of companies like Facebook—private companies guided by what is best commercially and not historically. A single commercial company holding what is now the largest archive of human behaviour should be carefully watched and some thoughts need to be put into how this data should be stored and used after people’s death. Who knows, we might learn a lot from all these likes and embarrassing pictures.

So Facebook, the ball is in your court.

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