For a long time since the birth of Verge Currency, branding was not a top priority unlike tech. Since then, Verge Currency has evolved into a mass market player, where branding cannot be neglected anymore.

With Verge’s new branding guide, we open the approach towards mass adoption, and to create an iconic, recognizable and memorable brand. Verge is an open-source project. Just as our code is open to the world, likewise our branding should be. Our new branding is an essential tool for everyone who wants to help with the outreach of Verge Currency, and for Verge Currency to establish a brand identity. Not because we want to look as a company, we’re not, but because a recognized brand is one step closer to mass adoption, which is our ultimate goal.

With our new identity also follows a branding guide that is published to help contributors understand our brand identity, visual aesthetics, branding direction, and ensures all messaging revolve around our vision.

DogeCoinDark to Verge Currency

It is no secret that Verge Currency was previously named DogeCoinDark. The coin was created in 2014 and was later renamed in the beginning of 2016. DogeCoinDark was renamed with emphasis and focus for mass market in mind, and we wanted to be taken more seriously, since we were always associated with DogeCoin although they had nothing to do with each other.

No. Verge Currency or DogeCoinDark is not a fork of Dogecoin. We just happend to share the same name of a popular internet dog.

Before the renaming, we had made a votation for a new name and Verge Currency was voted on by our community in our IRC chat. The name was good, exciting and simple.