The potential impact of big data and digital design on innovation operations and processes, including those for R&D and new product development, is enormous.

The potential impact of big data and digital design on innovation operations and processes, including those for R&D and new product development, is enormous.

Business leaders should consider five questions as they rethink their innovation strategies for the digital age.

As innovators shift priorities toward digitally enhanced value propositions for differentiation and digitally enabled processes for speed, strong innovators are extending their edge.

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