Joss Of course the external looks matter. Did you just arrive at the PC building scene or are you trying to sound clever?

It's like that, graphic card is going to be in the PC case and suddenly it doesn't become the main object in the case and as long as graphic card is not in glowing colour or in some else weird colour it doesn't matter how the hell does it look.I do not care what the colour is as long it is ordinary but I do prefer that the colour is traditional (black or white). If graphic card was pink and if it was $50 cheaper than the models with normal colours then I would buy it.Consumers have become to "womanish" when it comes to colour of PC components e.g. "I do not want to buy this because it is in a [insert colour you do not prefer] colour...".Colours should be defined by productivity i.e. colour of PCB should be white because it is easier to see the electronic components on white PCB. Same thinking should go with the rest of the graphic card and other PC components and colour of the fan and chassis (of graphic card) should probably be white because it does not absorb light.