HONG KONG—Japan and the U.S. are set to become even more popular as destinations for Chinese tourists in 2015, according to a new survey, while Hong Kong and Malaysia are expected to lose ground.

Chinese are now more interested in exploring new lifestyles and destinations and are less fixated on shopping, researchers say. Changes in visa rules, as well as airplane accidents in Southeast Asia, have also played roles in shifting travel trends, the survey showed.

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