GaryTha said: Seriously, given the world situation, if money is no object, consider buying a bunch of different soaps. Some of these producers will go out of business. I fear Williams will be one of them. Click to expand...

I'm not sure if Williams will fold or not. I suspect not. I think they really only make it because they have a fascination with "I can't get it to lather" stories from the forums anywayBut one has to think that these companies have long thrived on hyped demand from forums rather than people actually buying as they need. Six months all of us on these forums only buying what we NEED, means there will only be about 10 orders of soap worldwide from us. For example, what percentage of Tabac sales (just randomly picking a vendor here) are forum driven demand "this has to be in your den" "you must try this" "etc" vs I'm almost out of my last bowl and I need another.It's going to make some dents somewhere to be sure. I think a lot of Artisan's will pull back short term. A few long time players may exit the market, but I suspect most will stay.I suspect one of my favorites De Vergulde Hand will still be around. It's only been around for 460 years or so.