Bob was looking for a new way to advertise his restaurant, a branding mascot both totally appealing and worthy of putting on t-shirts and stuff, so he looked to his favorite restaurant mascots of the past.

The king was too fancy, the clown too scary, the jack in the box too jokey, the colonel too folksy, the cowboy too rough and tumble and the star too out of this world.

And then he remembered that big boy, the one that other Bob put statues of at the entrance to his restaurants, so you could say hi as you walked in.