"It feels incredible that we will soon be putting on our CS:GO cup. Esports is an incredibly exciting movement which we gladly support, especially in circumstances like these", Per Andersson, Customer Marketing Manager at Arla says.

The structure of Yoggi Yalla Cup



A description of the tournament format. Click on the picture for a larger version.

Yoggi Yalla Cup Prize pool: 150 000 SEK (circa 16 100 EUR)

Contestants: Unlimited

Region: Nordic only due to EAC restrictions

Structure: Eight qualifiers, winners advance to playoff week

Dates: 22 March — 12 June

Tournament type: Online



Register for the first qualifiers:

• Qualifier 1

• Qualifier 2 Prize pool: 150 000 SEKContestants: UnlimitedRegion: Nordic only due to EAC restrictionsStructure: Eight qualifiers, winners advance to playoff weekDates: 22 March — 12 JuneTournament type: OnlineRegister for the first qualifiers:

The players participating in grassroots initiatives make up the future of esports. This is something Arla, or more specifically Yoggi, will help nurture together with Fragbite. We now proudly announce that we will be working together on bringing you the Yoggi Yalla Cup, a tournament completely open for anyone in the Nordic region to participate in. The overall prize purse for the tournament is 150 000 SEK.A total of eight online qualifiers will be held and even here our contestants will have the opportunity to bring home some winnings. The qualifiers will be divided into two pre-qualifiers as well as one final qualifier per week. One team will advance from each week, and when all the qualifiers are completed the eight contestants will be fighting an entire week for the bigger part of the prize purse. All-in-all the project will see over fifty separate gamedays played over a three month span.The first week of qualifiers begins March 22. From there on the qualifiers will be played once a week, aside from when major tournaments are taking place, whilst the finals take place between 11-12 of June. Note that the entire tournament will be played online.