The gunman who streamed himself on Instagram firing shots from his balcony at panicked shoppers while rapping to Tupac is a record company boss, MailOnline can reveal.

Michael Alunomoh filmed himself shouting down to armed police from the high-rise flat in Chatham, Kent, after around 50 shots were heard by frantic neighbours.

Mr Alunomoh posted a clip of himself wielding guns and yelling 'call the f***ing cops' on Instagram, before shouting at the police gathered below 'come on, come on, you're mad'.

Michael Alunomoh, 33, (pictured) filmed himself shooting from his balcony in Chatham, Kent, at panicked people below this morning

Armed police move in on the suspect moments before he is arrested earlier on today

Armed police are pictured arresting the 33-year-old record company boss this morning in Chatham, Kent, where terrified locals fled for cover while shots rang out

In the shocking footage showing the suspect taunting police while firing the handgun he showed his 57,00 Instagram followers firearms and ammunition on the bed

The 33-year-old then shouts along to Tupac's 'Hit Em Up' as he shows his cache of 'weapons' to the camera in a string of bizarre Instagram videos.

In the footage, he then moves towards the edge of the balcony singing and thumping his chest with the 'gun' - referencing the Notorious B.I.G, shouting 'f*** Biggie, f*** Bad Boy' before firing off several shots.

Armed officers from Kent Police and helicopter a helicopter raced to Chatham Dockside as he pulled the trigger and yelled: 'I see them, they run.'

Businessman, Mr Alunomoh (pictured), calls himself 'flexingmike' on his social media pages

One of his neighbours, 64-year-old Christine Tugman, said that he was shouting at officers, saying: 'Shoot me, shoot me, kill me, kill me.'

Mr Alunomoh is listed as the the chief executive of Truth or Dare Records, which is based in Chatham, according to company records.

The businessman calls himself 'flexingmike' on his social media pages.

With 57k Instagram followers, he appears to style himself as an 'influencer' - regularly posting pics from exotic holidays, designer clothes and on superyachts.

In one snap of himself at a gym, he posted: 'Make it happen. Shock everyone.'

Earlier this week he advertised his new EP on Instagram, featuring five songs. His social media then fell silent until this morning's rampage.

Details of the suspect's life came after footage emerged of a man on the balcony of a top-floor flat in the area with locals saying that a man with up to four guns was seen firing at passersby.

One panicked resident who took video of the incident said that the man had a machine gun, rifle and handgun.

The force is urging people to stay away from the area as the incident continues to unfold.

The daughter of a shopping centre worker said: 'Just had a phonecall from my Mum who works at The Range, AVOID DOCKSIDE.

'There is a man with 2 guns shooting from the flats by dockside.

'They have had to get all of the customers into the centre. They are currently waiting for the police.'

A man in his 30s has been arrested on suspicion of firearms offences and four suspected imitation firearms have been found, police confirmed.

Michael Alunomoh filmed himself shouting down to armed police from the high-rise flat in Chatham, Kent, today. Around 50 shots were heard being fired from the balcony by shocked passers-by

Armed police (left and right) were seen storming the apartment block in Kent today where a man had been firing a gun from the top-floor penthouse. A man in his 30s was arrested on suspicion of firearms offences

Mr Alunomoh (above) posted a clip of himself wielding guns and yelling 'call the f***ing cops' on Instagram, before shouting at the police gathered below 'come on, come on, you're mad'

A Kent Police spokesman said: 'Kent Police was called at 8.35am on Wednesday to a disturbance at a flat on Dock Head Road, Chatham.

'Members of the public reported seeing a man on a balcony with weapons and patrols, including armed officers, attended the scene.

'The police helicopter was also deployed and a man in 30s has now been arrested on suspicion of firearms offences.

'Patrols remain at the scene where officers have located four suspected imitation firearms as part of their enquiries.'