NORTON, Mass. – The Boston area’s FedExCup Playoffs tournament has its new name: the Dell Technologies Championship. The announcement comes one month after long-time tournament supporter, sponsor and Founders Club partner, EMC (now Dell EMC, a part of Dell Technologies) was introduced as the tournament’s new title sponsor.

Accompanying the announcement was the unveiling of the new tournament logo.

The second of four FedExCup Playoffs events, next year’s Dell Technologies Championship will be held September 1-4 at TPC Boston, with its traditional Monday Labor Day finish. In addition, a separate World Golf Championships—Dell Match Play tournament, which will be held in Austin, Texas from March 22-26, 2017, also gets a new name: Dell Technologies Match Play.

“This tournament (Dell Technologies Championship) has long been an exceptional event, and generates a positive impact on New England’s charities, communities and economy,” said Bill Scannell, President of Sales & Customer Operations at Dell EMC. “Dell Technologies is very pleased to build upon EMC’s legacy as a cornerstone supporter of the event, which has become a Labor Day tradition for many families as well as our customers and partners.”

Additionally the new tournament operator, PGA TOUR Championship Management, has hired Rich Brady as Executive Director of the Boston-based Dell Technologies Championship. A native of Massachusetts, Brady is a six-year veteran of the tournament, having joined the staff in 2010 as Director, Corporate Sponsorships.

Brady continued with the tournament through the operational transition from IMG to the Tiger Woods Foundation in 2012 and was promoted to Senior Director, Corporate Sponsorships in 2013. A graduate of Bentley University, he worked in finance for two years before beginning his sports career in 2006 with the Durham Bulls minor league baseball team in North Carolina.

PGA TOUR Championship Management is assuming operational oversight of the tournament with the Tiger Woods Foundation shifting its involvement to the Genesis Open in Los Angeles, where the Foundation is headquartered.

“Rich has been an integral part of the tournament for the past several years,” said Brian Goin, Senior Vice President and Chief of Operations for PGA TOUR Championship Management. “His knowledge and experience make him the perfect choice to lead the Dell Technologies Championship as it transitions from the Tiger Woods Foundation to Championship Management.”

The event was originally introduced in 2003 as the PGA TOUR returned to the Boston market for the first time since the last New England Classic was held in 1998. With the introduction of the FedExCup in 2007, the tournament was elevated to its current position as the second FedExCup Playoffs event.

Rory McIlroy began his final push toward the 2016 FedExCup title by winning at TPC Boston. He then closed the FedExCup Playoffs by winning the TOUR Championship in Atlanta.