Check out Flavor Flav’s new Las Vegas restaurant and some of his competition

We’ve heard his voice through our headphones and seen his face on our TVs. Now, Flavor Flav is hoping we’ll take him into our dining rooms.

Well, not literally. But Flav, the rap performer and star of the reality TV series “The Flavor of Love,” went into the Las Vegas take-out business Thursday with the opening of a restaurant bearing his name.

Flavor Flav's House of Flavor, at 3333 S. Maryland Parkway, offers such menu items as fried chicken, fried shrimp and red velvet waffles. Chicken dinners are $6 to $10, and an eight-piece box of fried chicken is priced at $12.99. About 100 people attended a grand opening ceremony.

"This is where the flavor is," said Flav, who appeared at the ceremony wearing his signature accessory, a large clock on a necklace. "Straight-up flavor, right here."

Flav, whose real name is William Jonathan Drayton, is the son of a restaurateur and attended culinary school in the 1970s before gaining fame as a member of the rap group Public Enemy in the '80s. He now lives in the Las Vegas Valley.

An earlier restaurant venture by Flav failed after only four months when a chicken restaurant he opened in Iowa closed amid a management dispute.

To make it in Las Vegas, Flav will have to find a following in a market with several options for fried chicken and soul food. Besides such national chains as KFC and Popeyes, here are a few local or regional establishments with which he’ll be competing.