"It's not just — obviously it is about winning — but what we want to do is build our philosophy and a culture of how we play and what our team is about," Sermanni said. "So, it's a process of continuing to do that, and winning is the end of that process and not sort of the beginning of it. So, we want to continue to build on the type of football we played this year … and we want to continue to build not just a winning team, but a style of play that's associated in a very positive way with this club and that supporters want to come and see."