The Infinite Brief

Tommy Jeans will offer rewards and experiences, including gig tickets and gift certificates, to people that wear their clothes often enough (presumably some rewards will be even more wear-tracking items).

The company says that by tracking users’ clothes-wearing habits they will be creating a “micro-community of brand ambassadors”.

As well as rewards for just wearing the clothes, bonus credits will be awarded for walking past special Tommy Jeans locations, which will be displayed on the app.