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A Bali tourist has died in a scooter crash just days after posting a video on social media apologising to her mother for not wearing the protective headwear.

Ella Knights, 26, was found face down in a gutter at the Indonesian holiday spot just after 3am today local time.

Police believe she lost control of the scooter in the beachside village of Canggu.

Her death comes after the Sydney woman posted a video of herself a week ago riding a scooter without a helmet, smiling and screaming with a friend.

(Image: ellaknights/Instagram)

(Image: ellaknights/Instagram)

“Sorry mum #nohelmet,” she wrote.

Police said she was not wearing a helmet, news.com.au reports.

Badung Precinct Traffic Police Chief Raka Wiratma told AAP: “the distance between the bike and the woman was around two metres".

(Image: ellaknights/Instagram)

“According to several witnesses, (she) was riding the bike alone and not wearing (a) helmet,” Mr Wiratma said.

“We suspect the victim was out of control.”

The ABC reported the helmet may not have been properly fastened because it was found a distance from her body.

Friends have paid tribute to Ella, the SMH reports.

"Rest in peace beautiful," one friend wrote on her social media account.

Another friend said: "So, so heartbreaking."