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DUBLIN landlord Damian Phelan is to take a long, hard look at himself and his business acumen, after the latest Daft.ie survey showed that he is charging way under the average monthly rent of €2,000 for his North Dublin property.

Phelan, who has let out his 3-bedroom rental property to the same family for over ten years without hiking the price or kicking them out to replace them with tenants willing to pay more, will now investigate whether or not he’s one of the only landlords content to get a fair price for his property in exchange for good tenants who never give him any hassle, or just a complete sap.

With rent prices across the country up an average of 5.2% in the last year, Phelan will have to make the decision between being happy with the money he’s getting, or ditching his morals and getting on that sweet rental train, baby.

“I mean, there’s loopholes there just waiting to be exploited” mused Phelan, thinking about the money he currently has versus the money he could possibly have.

“There comes a time when you have to maybe get rid of this notion of fairness, justice, or being, you know… good. And just row in with the rest of the landlords and say fuck it, it’s Mardi Gras, let’s all get what we can, the good times are back – and that’s before I even consider fucking the tenants out and raking it in on Airbnb”.