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Make Canada Great Again.

It’s a simple message, but it means a lot to Les Michaelson. It’s on his hat. He’s written it on the side of his truck, which he’s driving as part of the United We Roll Convoy that arrived in Emerald Park, just east of Regina, on Thursday night.

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“It means that, right now, with Trudeau running the show, Canada is not a great country,” Michaelson said.

The same hats are on sale in the auction house where the convoy drivers have stopped for pizza and a rally. It’s the first overnight stopping point of their five-day journey from Red Deer, Alta., to Ottawa.

Dennis Bashutski of Kelliher, Sask., is manning the merchandise table. He says those hats are “timeless,” and one of his best sellers. He has others options, some bearing profane messages directed against Justin Trudeau.

Some people customize their outfits. One man has written “Flush the Turd, 2019,” on his yellow vest, using a disparaging term of art for the prime minister.