Love isn't cheap.

Dating can be expensive, especially for men. That’s because they’re generally still expected to pay for first dates. A recent NerdWallet survey of 1,000 people found that 77 percent said men should pick up the tab on a first date. Over time, as a relationship develops and the costs get split more evenly, dating can take a hefty toll on the wallets of women, too. Here are 10 suggestions for keeping the cost of romance in check.

