Photo by Play's Facebook

Over seven months after the demise of Iceland’s only budget airline, WOW Air, a new budget airline has been introduced, Kjarninn reports. Called Play, the airline is comprised in part of former WOW Air board members, and no exact date has yet been given on when flights will begin.

Readers wondering whatever happened to the other proposed upcoming budget airline, WAB Air, should know that Play is effectively the final form of WAB, which we now know is an acronym for “We are back”.

Arnar Már Magnússon, the director of Play and the former director of flight operations of WOW Air, led an introductory meeting at Perlan this morning. There, he revealed that 80% of the financing for Play has come from abroad.

The airline intends to have two Airbus planes that will fly to six destinations in Europe, and will soon thereafter add flights to four North American cities.

Although still in these early stages, the airline has launched a website, already announcing both a sale this month involving a 1,000-ticket giveaway, and that they are hiring. News that many of the former WOW Air employees who were suddenly fired without notice last spring may take to heart.

Curious would-be travellers can also follow Play on Facebook.