Named one of Fast Company’s ‘Most Creative People in Business’, Robert Brunner is the designer of such iconic products as the Apple PowerBook and Beats by Dr. Dre headphones. Former Director of Industrial Design for Apple, he laid the foundations for moving computers from the utilitarian to the desirable and helped define Apple as the most powerful brand and technology company in the world. In 2007, Robert founded San Francisco-based design studio Ammunition to communicate ideas through products, brands and their surrounding experiences.

In this episode of First Things First, we talk about the meaning that objects can hold, the shift from the world of corporate design to design consulting, and why sometimes a fridge, should just be a fridge.

To learn more about Robert, visit ammunitiongroup.com

First Things First is produced as part of Frontier Media. Learn more at www.frontier.is

Host: Paddy Harrington

Producer and Editor: Max Cotter

This episode features an edited version of “Golden Hour” by Podington Bear from the album “Springtime.” The original can be found at https://freemusicarchive.org/music/Podington_Bear/Springtime/Golden_Hour_1973

This episode features an edited version of “Everybody” by Podington Bear from the album “Carefree.” The original can be found at http://freemusicarchive.org/music/Podington_Bear/Carefree/Everybody

This episode features an edited version of “One And” by Broke For Free from the album “Leaf.” The original can be found at http://freemusicarchive.org/music/Broke_For_Free/Leaf/Broke_For_Free_-_Leaf_-_08_One_And

This episode features an edited version of “Upbeat” by Jon Luc Hefferman from the album “Production Music.” The original can be found at http://freemusicarchive.org/music/Jon_Luc_Hefferman/20170730112628821/Upbeat