The photo features Donald Trump Jr. as well as siblings Ivanka Trump and Eric Trump. It’s hash tagged with “#MillennialsForTrump” and “StudentsForTrump,” and its caption reads: “This is not a Republican vs. Democrat election. This is about an insider versus an outsider.”

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The photo shows the three children of the GOP presidential nominees looking at the camera with a stern, emotionless gaze. They are wearing formal attire and appear to be standing in an office.

Twitter users immediately took to the photo Friday night. Some joked that the siblings looked sinister, while others commented on their clothing. Comparisons were made to characters from TV shows “The Vampire Diaries” and “It’s Always Sunny in Philadelphia,” as well as the film “American Psycho.”

And, as happens to all social media memes, some mixed in references to Harambe, the gorilla that was killed earlier this year at the Cincinnati zoo.

Here is some of the social media reaction:

Two Guys, A Girl and a Taco Truck. pic.twitter.com/CP8uKN6OgT — emily nussbaum (@emilynussbaum) September 3, 2016

Banana Republic's new campaign is creepy af pic.twitter.com/3KL8U8Dk8Q — Lauren Bans (@LaurenBans) September 3, 2016

We'd like to add you to our professional network on LinkedIn. pic.twitter.com/rKT9hvw0dw — Prof Jeff Harambe (@ProfJeffJarviss) September 3, 2016

[all three stand up]

IN UNISON: leaving so soon? pic.twitter.com/YMfHEqhl9p — Dana Schwartz (@DanaSchwartzzz) September 3, 2016

This picture of the Trump kids looks like the VHS cover of a late 90s teen horror movie. pic.twitter.com/Q6DYoOC1PR — pat tobin (@tastefactory) September 3, 2016

I have to return some videotapes pic.twitter.com/E09YOqb7YM — Matthew Yglesias (@mattyglesias) September 3, 2016