But Microsoft’s commitment to Zune died out just as it nailed the formula with the Zune HD. The company turned its attention to Windows Phone to combat the onslaught of the iPhone and Android. Of course so did the people who bought Zunes. With a smart phone you didn’t need to carry a flip phone and an MP3 player anymore. You could have both in one device and so MP3 players were on the way out, Zune with them.

Zune became the marker for a time of rebellion in their young lives, a time when they didn’t follow the crowd, a time when to be different meant buying a Microsoft product.