Kroger has built its own online grocery shopping service for everything located in the middle aisles of the supermarket.

The service, called Kroger Ship, was announced earlier this month but is just now getting to Dallas.

Kroger believes customers will want to use the stock-up service for its 4,500 Kroger-branded products and the 50,000 other center-aisle groceries, household cleaning products and pet foods. The products are shipped from a Kroger warehouse to customers' homes in boxes by FedEx or the U.S. Postal Service in one to three business days, depending on what the customer selects.

The service is free with standard shipping on orders of $35 or more; otherwise shipping is $4.99 per order. Kroger Ship's selection will include bulk items and additional sizes, said Heath Hill, e-commerce manager for Kroger's Dallas division.

Kroger Ship is a separate way to shop online with the grocery. It also offers shopping delivered to customers from stores provided by Instacart and online shopping with curbside service for people who want to pick up their groceries on their way home.

Kroger Ship started earlier this month in Cincinnati, Houston, Louisville and Nashville. Dallas, Atlanta and Columbus were added this week.

The new service is another time saver for customers who want to have some of their grocery list shipped directly to their door, said Dana Zurcher, president of the Dallas division.

Twitter: @MariaHalkias