Are you scratching your head wondering why people sign up for your application, but never come back?

It's not that you set out to create a poorly designed product, but lots of mistakes—big or small—along the way left you with an interface that does its job, but is painful to use.

So what now? Hire a designer to fix it for you?

I think you can learn to fix it yourself. Undo those mistakes one at a time to create an experience that your customers won't notice. Wait… what? Yes, I said an experience they won't notice. Frustration and confusion get noticed. Completing a task quickly and easily doesn't.

Great experiences feel effortless. Designs are clear, buttons are easy to find. The process will go so smoothly that the customers won't think anything of it.

That's good.

That means your customers are using your application to get work done without feeling confused and frustrated. That's the kind of product they can recommend to friends and co-workers.

Sound good to you? Let's jump in and cover what you'll learn in Designing Web Applications.