AT&T Inc. continued to shed wireless and television subscribers in the first quarter of the year as cheaper data plans and cord cutting took a toll.

AT&T, the biggest U.S. pay-television operator after its $49 billion acquisition of DirecTV, reported its video business lost 233,000 customers in the quarter. It declined to say how many people subscribed to DirecTV Now, though company executives said they weren’t giving up on the online TV service and plan to advertise it more heavily later this year.

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