October 10th is World Mental Health Day, and Ninja Theory is here to help.

Early this morning, the AAA game developer tweeted that all proceeds from purchases of its smash-hit action title Hellblade: Senua’s Sacrifice will be donated to Rethink – a mental health charity in the United Kingdom.

In support of #WorldMentalHealthDay all proceeds Ninja Theory receives from the sale of #Hellblade today will be donated to @Rethink_ pic.twitter.com/CtGINAHx04 — NinjaTheory (@NinjaTheory) October 10, 2017

The mission of Rethink, as stated on their website, is to help foster “a better life for everyone affected by mental illness”. The team at the organization offers not only information and support groups, but expert advice and political campaigns in order to ensure that those who need it can have access to mental health services.

First observed on October 10, 1992 at the initiative of the World Federation for Mental Health, World Mental Health Day is a day for is a day for global mental health education, awareness and advocacy against the social stigma which surrounds mental health issues, and those who live with them.

As we’ve talked about before, Hellblade: Senua’s Sacrifice revolves around Senua, who lives with schizophrenia. Thus, the game touches heavily on the theme of mental illness, as we share Senua’s hallucinations & struggles as she traverses a version of the underworld. We’ve shared several articles about the game with you, as well as our first impressions of how it plays, and we love it. Ninja Theory set the bar quite high with this one, through extensive research, the use of binaural audio, and amazing motion capture acting by Melina Juergens.

With Ninja Theory offering up this great donation, today would be the day to grab a copy of Hellblade: Senua’s Sacrifice, if you have not already done so.

For more information on mental health issues, or if you or someone you know is struggling, check out the following resources:

Substance Abuse & Mental Health Services Administration

Mental Health America

National Alliance on Mental Illness