Omnitude announces three-year global partnership with ImageNPay to develop innovative new payment experiences using blockchain Omnitude Follow Aug 3, 2018 · 3 min read

London, 3rd August 2018: British blockchain middleware platform, Omnitude, has joined forces with ImageNPay, an eWallet and mobile payments App that personalizes payment and ecommerce experiences for consumers.

Omnitude makes it easier and faster for companies to exploit the benefits of blockchain technology and build it into the complex array of systems they use to serve their customers. Acting as a middleware layer between legacy and contemporary systems, the Omnitude technology platform helps businesses to innovate by adding additional layers of trust, security and efficiency into their applications with blockchain.

ImageNPay brings card payments to life by enabling customers to personalise their mobile payment experience based on their passions and preferences. It puts the consumer in control of their Payment Linked Loyalty (PLL) programmes and enables customers to purchase products from eCommerce sites with one-click as part of its end-to-end payments solution.

Under the partnership, the Omnitude ID product suite will be integrated with all three of ImageNPay’s propositions. All services will be underpinned by Omnitude’s blockchain middleware platform. As such, Omnitude will join a host of financial services, merchant and content providers that have already adopted ImageNPay’s solution to drive customer engagement across the payment ecosystem. The agreement marks an important milestone for both organisations as they continue to disrupt and enhance the global payments, loyalty and marketing marketplace.

Michael Donald, President and Founder of ImageNPay said, “Partnering with Omnitude is enabling us to integrate blockchain into our solution and help our progressive clients engage consumer with the new levels of control and personalisation they now expect. We are already using blockchain to authenticate loyalty points, define ownership and register the owner on the blockchain. We see blockchain already transforming sectors of the payment industry and the Omnitude platform provides a host of other unique benefits that we are looking to announce over the coming months.”

Chris Painter, CEO and Founder of Omnitude said, “Blockchain technology and its associated benefits can no longer be ignored as key drivers of business technology strategies. As a middleware technology layer, Omnitude’s potential use-cases are vast and we look forward to working with ImageNPay and their clients to realise the capabilities of Omnitude’s broad based blockchain ecosystem.”

About Omnitude

Omnitude provides blockchain middleware to enterprises. The Omnitude platform enables organisations to rapidly, and cost effectively, deploy disruptive end-to-end supply chain solutions by seamlessly integrating blockchain with their existing eCommerce platforms and enterprise systems.



The technology is flexible, enabling a wide variety of different applications to be built by Omnitude and its community through open documentation, example code and support. It enables a step change in the operational efficiency and trust within the Omnitude ecosystem made possible by ECOM tokens.



Customers include Williams Martini Racing, The Maltese Government’s Ministry for Transport, Infrastructure and Capital Projects, Luxury Goods and Food Retailers, Technology Businesses and Logistics Companies.