Don’t underestimate the value of creating a community as an ICO. Because the blockchain and cryptocurrencies haven’t reached the masses yet, cultivating that community is the key to making your project a hit success. Users and investors want to feel like they can reach your team and that they’re talking to real people, not just people out to take their money. The ICO community is small in general, and people don’t like feeling like the company they’re investing in absolutely doesn’t care about them. That’s why we’ve come up with a short guide on how to treat your ICO community the right way so that they feel like you truly care about them, and in return you get loyal users and some return on investment (the investment is in your community and the return is your ICO reaching and/or surpassing funding goals).

On Twitter

Keep your community updated by tweeting fresh content on your twitter. Spice it up by adding a picture and video updates of your team and make your community feel like they know the team personally! You can tweet funding goals, contents, even relevant quotes, and interesting news. Keeping your twitter active and fresh is the main goal. Also, answer any questions people ask and interact with your replies! It makes users feel included and seen and trust you more when they know they’ll get a response.

On Reddit

Reddit is a great place to run AMAs (ask me anything) where users can ask you anything about your project. Use this as a great way to get people invested in your project’s progress as well as answer any questions they have regarding the technics of your project. Reddit is also a great place to generate traffic to your site. Here you should work on posting quality content, like a blog post or thoughtful question, that will facilitate a discussion and get your more upvotes than downvotes. This way your posts can rise to the top and attract new investors’ attention.

On Telegram

Building a Telegram community is about finding that fine line between facilitating discussion and spamming. You want everyone to feel like they can contribute to the discussion or ask a question, but you don’t want people to disrupt the ecosystem. Don’t be afraid to delete users who spam or are rude to other users. You also want to try to answer everyone’s questions here. If you can’t do it all that day, continue the next. But it’s important to make everyone feel like they can interact with you as well as the group.

Multi-lingual

Catering to all facets of your community could mean that you have several members whose first language is not English. In this case, it’s good customer service and just a pleasant thing, in general, to have all of your materials available in their language as well. You’ll want to translate your website, whitepaper, and any marketing materials you have like blog posts. Your community will feel open and grateful, and you’ll be able to take your project international.

All of these are important to creating a strong ICO community, but PolyTranslate is always ready to help with any of your translation needs. Our team is full of highly-trained blockchain and fintech professionals who are aware of the market they translate for. They can help your community from abroad feel like they’re a part of your community like any other native speaker. Just go to our website for a free quote and be well on your way to interacting with your ICO community in a way that creates a lasting trust and strong bond.

Visit PolyTranslate to find out about a translation for your community.