The #DetectToDefeat campaign created by Indian digital agency AurDikhao has been launched to encourage Indian women to be more attentive in checking themselves for breast cancer.

This in the face of the startling statistic that 60% of breast cancer cases in India are not detected until it is often too late.

In a series of entertaining short videos that highlight the importance of checking, celebrities such as Sunny Leone, Poonam Pandey and Sunidhi Chauhan play out different scenarios encouraging women to be more mindful and not be shy about it.

They’re all quite well done, but this one with Sunny Leone, showing how men look at her breasts more than her eyes takes is the one we liked best.

Poonam Pandey

Singer Sunidhi Chauhan

Shopkeeper and Chutki

Divya Khosla Kumar

Shakti Mohan

Shibani Dandekar

Great cause, great campaign. Nicely done