The Radiendocrinator was intended to be placed over the endocrine glands to invigorate sexual virility and consisted of seven radium soaked pieces of paper, about the size and shape of a credit card, covered with a thin piece of clear plastic and two gold-wire screens. Men were advised to place the instrument under the scrotum at night like an ‘athletic strap’. The inventor of the Radiendocrinator (and Radithor), William J. Bailey, had so much faith in his products he claimed not only that he regularly used them, but that he had drunk more radium water than any living man – he died in 1949 of bladder cancer.