The “Shape Your Future. START HERE.” communications platform is the foundation for all advertising and communications about the 2020 Census. This tagline highlights that people can shape their future by responding to the 2020 Census. Our paid advertising campaign reinforces that message by explaining how their future and their community’s future are impacted by the 2020 Census. The items linked below include content such as press releases, blogs, and graphics that provide more information on the Census Bureau’s outreach efforts.