Some highlights are Lord & Taylor's "Enchanted Forest" with ice skating bunnies and fishing raccoons, a weirdly unseasonable jungle theme from Bergdorf Goodman, Bloomingdales' glowing chandeliers and a slightly nightmarish Christmas candy-inspired couture theme from Saks Fifth Avenue. Barney's, meanwhile has installations from South Park creators Matt Stone and Trey Parker, and another from visual artist Nick cave around race and gender in sculpture. Both are in support of the #LovePeaceJoyProject charity campaign.

You can listen to audio guides from window designers and learn how they built the intricate, detailed contraptions featured in the displays. And in the spirit of the season, Google is trying to make money by pointing you to a special "shopping gift window" section of the app. To check it out, hit the website, and if you're on a smartphone, tap the VR button to view it on a headset.