@interneteh @paulfree14 the ways both of you suggest to deal with issue are far too small scale and individualist. 'responsibility' is meaningless and boils things down to the idea of individuals commuting actions, which of course is what is happening, but fails to understand the true scope of things.

when people litter and when companies pollute, none of that is the specific person doing a single action, it's all a product of a long series of actions and social attitudes that build those actions. I can tell you for a fact that white middle class areas in London are full of FAR less litter, and this is not due to a lack of shops in those areas, it's down to sociology at work. people who are far more well off tend to have more social cohesion, tend to care far more about where they live and tend to have more of the energy and or time to take care of their communities.

demanding Subway clean their shit up through shame, or demanding they have a change of packaging policy is a tincy drop in the bucket when it comes to these companies. they're profit motivated, and naming and shaming will not impact that profit margin I promise you, you can go down any major metropolitan centre and see all the shit on the floor outside a McDonalds, is that stopping a flurry of customers come 12:30? nope, and neither will 'attempting to highlight the issue'. those who care already care, and those who don't will continue to do as they do, there's no gospel of litter to proselytize to the people to get them to use Rational Choice(tm) to put pressure on these brands, the vast Vast majority of litter is because people are alienated from their environment, and they are alienated from their environment due to capitalism.

you cannot simply solve the sociological issues of capitalism by either getting local communities to just fix it, nor can you use a mass campaign of awareness to get individual companies to 'make a difference' (even though, people would still litter in their tonnes). all you can do is end capitalism to end the huge amounts of alienation it causes that leads to issues like this the way it does crime, abuse, mental health, ect