The SAARF Living Standards Measure (LSM) has become the most widely used segmentation tool in South Africa. It is a means of segmenting the South African market that cuts across race, gender, age or any other variable used to categorise people. Instead, it groups people according to their living standards. To find out more about lower LSMs in South Africa, see our latest research here. To find out what LSM you fall into, try out our LSM calculator below.

Check the boxes below if you have any of these items in your household.