I’m having such a hard time believing this is true, but apparently it is quite serious, and it’s not April 1st. Unless this is an elaborate, almost month long April Fools joke, this will be a huge loss to the industry as one of the true pioneers in component manufacturing is closing its doors, for good.

After 18 years of pushing the limits with the famous Turbine LP cranks, Diabolus and Shore components, and a heritage of lightweight parts that could stand the rigors of true mountain biking, RaceFace will be missed.

The initial report from one of RaceFace’s own employees was just posted via PinkBike, which makes it seem all too real. Surely, the loyal following will be disheartened as the absence of RaceFace will leave a giant hole in the industry. More when we have it.