On his LongLiveA$AP single “Fashion Killa,” A$AP Rocky name-dropped a bunch of designers and labels. At one point, he raps the words, “I adore your Dior.” Now, Rocky is the new face of Dior Homme's autumn-winter 2016-2017 collection. “His dedication to fashion emanates through each image as he embodies the empowered masculinity of today’s urban aesthete,” Dior writes of Rocky. Rocky is one of four men in the new campaign. It also includes filmmaker and photographer Larry Clark, French actor Rod Paradot, and French model Dylan Roques. The campaign was shot by Willy Vanderperre. Find an example shot below and find more info here.