An exclusive extended trailer to mark the return of Alan Partridge's Mid Morning Matters to Sky Atlantic on Tuesday 16th February. This second series sees the master at work as he broadcasts his daily radio show at North Norfolk Digital to literally hundreds of listeners. Whether reprimanding a celebrity chef for the use of fennel in a recipe, or making history by having a massage live on air, Alan never fails to push the boundaries of broadcasting.



'The screening of Mid Morning Matters on Sky Atlantic sees the coming together of two powerful ideas: Sky ('Believe in Better’) and Alan Partridge (‘Be the Best’). Two compelling brands with two equally valid mission statements, although if we’re being honest ‘believing in better’ isn’t as impressive as ‘being the best’. (‘Being' feels more emphatic than just ‘believing' while the ‘best' is by definition one up from ‘better’). I’m not going to get into a debate about it though. That’s part of what 'being the best' is. Thank you for your time and I urge you to enjoy the series.' – Alan Partridge



Alan Partridge’s Mid Morning Matters starts Tuesday 16th February at 10pm on Sky Atlantic. The complete series will also be available on Sky Box Sets from the 16th