Majid Al Futtaim has unveiled Carrefour Bites and More by the Shore, the world’s first sail thru supermarket.

Operational six days a week from 10am to 6pm subject to weather conditions, the Aqua Pod will serve customers on yachts, jet-skis and on three selected beaches in Dubai - Kite Beach, Jumeirah Public Beach and Al Sufouh Beach.

With over 300 products on-board ranging from hot and cold snacks, ice cream, fresh food and beverages to selected non-food items like sunscreen and over-the-counter pharmaceuticals, each product has been carefully selected to match customer needs while at sea and on-shore, the company said in a statement.

Jet skiers and passengers in small sailing crafts can sail up to the Aqua Pod and order at the window counter, pay and receive their packed items.

Customers on larger sailing vessels in the area or on the selected beaches can phone through their order by dialing 056 400 3659 or via the Aqua Pod app and a skiff will deliver their order within a 45-minute target delivery time.

Video of Inside Majid Al Futtaim's ambitious plans

Hani Weiss, CEO of Majid Al Futtaim Retail, said: ‘Carrefour Bites and More by the Shore is a world-first for Carrefour and our industry. More than ever, a successful business depends on continually reinventing itself to stay ahead of customer needs and expectations.”

Miguel Povedano, chief operating officer and head of operational excellence of Carrefour UAE at Majid Al Futtaim Retail added: “With Dubai’s stunning coastline being enjoyed by millions of people each year, it is a natural next step to cater to our customers with relevant products in a locale where they are not currently being served. It’s exciting to know that we can reach our customers anywhere whether it be land or sea, and we can’t wait to delight them with this world-first service.”

The Aqua Pod is powered by rechargeable batteries, which will allow it to cruise out to sea and back.