It seems she is in the throes of a brand new romance.

And as Rihanna put on a hot and heavy display with her new beau during a Spanish vacation this week, his identity has now been revealed.

The singer, 29, is dating Hassan Jameel - a Saudi businessman who is currently the deputy president and vice chairman of family business Abdul Latif Jameel, one of the biggest companies in the world.

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New love: Rihanna, 29, is dating Saudi businessman and Toyota heir Hassan Jameel (above)

The company owns distribution rights for Toyota cars in Saudi Arabia, a deal that has helped the Jameel family amass a fortune estimated at $1.5billion - which Hassan will one day inherit.

His family also owns a soccer league in Saudi Arabia, called the Jameel league.

He appeared to confirm his romance with Rihanna by putting on a sexy display with the starlet while holidaying together, this week.

The 29-year-old singer, who dated longtime pal Drake briefly in 2016, got hot and heavy with the handsome gent as they enjoyed a romantic break in Spain, residing at a private luxury villa.

Smitten kitten: It's claimed Rihanna thinks that the hunky businessman is 'the one'

Former flame: Hassan has been previously linked to model Naomi Campbell

VIP: Hassan is a Saudi businessman who is currently the deputy president and vice chairman of family business Abdul Latif Jameel, one of the biggest companies in the world

It's claimed the pair have been doing their utmost to keep their romance out of the public eye, with the Love on the Brain hitmaker reportedly claiming that Hassan could be the one.

A source told The Sun: 'This relationship is the real deal. Rihanna has told friends she’s in love with him and seems completely smitten.

'They’ve been spending a lot of time together away from prying eyes and are really serious. They’re really enjoying each others’ company.'

Hassan's grandfather, Abdul Latif Jameel, started the family business in 1955 when he acquired exclusive rights to sell Toyota cars in Saudi Arabia, a then-unknown brand in that part of the world.

His initial order was for just four vehicles to be sold through their dealership in Jeddah, but today the firm distributes vehicles to seven other countries.

Man about town! Hassan has also rubbed shoulders with British royalty, previously meeting with Prince Andrew at the Bab Rizq Jameel Centre

The businessman has previously been pictured rubbing shoulders with British royalty, previously meeting with Prince Andrew at the Bab Rizq Jameel Centre, which offers guidance to young Saudi entrepreneurs.

Meanwhile, Rihanna's companion couldn't stop smiling as he wrapped his arms around the gorgeous mega star during their recent getaway.

The duo were spotted showering each other with kisses, confirming their blossoming relationship.

Their romance comes after Hassan was previously spotted looking affectionate with supermodel Naomi Campbell in July 2016 at the British Summer Time Festival in London.

A-list connections: Hassan was previously spotted looking affectionate with supermodel Naomi Campbell in July 2016 at the British Summer Time Festival in London

Rihanna, meanwhile, reportedly called it quits with rapper Drake, 30, in October 2016 after an on-off romance.

She was linked to Leonardo DiCaprio and Travis Scott in 2015 and had a brief relationship with baseball star Matt Kemp in 2010.

The songstress split with longtime boyfriend R&B star Chris Brown in 2009 after an argument between the couple escalated to Brown getting violent with Rihanna, leaving her with physical injuries.

Her passionate display comes after she was spotted carrying a bouquet of flowers while her Middle Eastern man Hassan Jameel grinned from ear to ear as the pair stepped out overseas.

Coy: Rihanna certainly knew how to keep a huge smile on the face of her new Saudi billionaire boyfriend Hassan Jameel during their romantic holiday in Spain on Monday

Hands full: The Bajan beauty donned a b&w-striped baggy pantsuit with pointed flats as she held on to a black bomber jacket for later

Satisfied: The 29-year-old pop star carried a bouquet of flowers in Ibiza as her Middle Eastern man grinned ear to ear while sporting a New York Knicks cap

The Bajan beauty, who has long been pop's most eligible bachelorette, donned a black and white striped baggy pantsuit with pointed flats as she held on to a black bomber jacket for later.

Riri (born Robyn Fenty) also rocked long curly locks, a Barbie pink manicure, and blue cat-eye shades for her outing.

The singer is said to be head over heels in love with the businessman and has enjoyed getting to know him away from the spotlight.

Fierce: Riri (born Robyn Fenty) also rocked long curly locks, a Barbie pink manicure, and blue cat-eye shades for her outing

Smitten: The singer is said to be head over heels in love