Firefighter dies trying to switch off motorway billboard showing adult content from Xvideos

We had reported yesterday how some unknown hackers managed to breach a giant electronic billboard on a busy junction in Mexico City and streamed some of the choicest NSFW clips from the popular adult entertainment website, Xvideos.

The footage went viral on social media networks after a passing motorist filmed the X-rated footage. Firefighters were called to disable the explicit content on the billboard amid fears that it would distract motorists. While doing so, a fireman fell to his death in Mexico City while trying to turn off the roadside billboard.

The deceased, Alvaro Jimenez Gonzalez climbed out onto the huge screen along the Periférico highway in the San Antonio area of the Mexican capital but lost his footing and plummeted to the ground below. It’s reported that Gonzalez was not using a harness at the time of the fall.

Paramedics treated Gonzalez at the scene before transferring him to a nearby hospital, where he later died, according to local media.

The director of the fire brigade, Raul Esquivel, confirmed that a fireman had died.

He said: “We regret the death of our pal Alvaro Jimenez Gonzalez from the fire brigade. We offer complete support from the firefighters and the government of Mexico State to the family of our colleague.”

Grupo Carteleras, the company operating the billboard, apologised to anyone who had seen the video after it began playing on a loop in Mexico city. They informed motorists that the billboard had been switched off and condemned those responsible.

A spokesman for the company, said: “We know the discomfort of this to passersby, drivers and society in general. Therefore we are investigating the case with authorities.”

Also, local authorities urged the owner of the offending billboard to improve their security measures in order to avoid a repeat of the incident which cost the firefighter his life.

Source: RT