Can you tell me whose logo this is below?

Here’s a hint, it is the #15 best university in the United States, and you’ve probably never seen their logo before.

The answer? You’ll have to read all the way to the end.

Next question.

Which of these logos represent “Oregon State University”?

Oregon State’s two logos. Academic (left) is newly redesigned and I love what they’ve done. Athletics (right) is, in my opinion, one of the best logo designs in sports created by one of the greats, Fraser Davidson.

I guess the correct answer is both, however, you probably feel more strongly about one of them based on what your relationship is to Oregon State Universtiy. For most of us who have not studied at Oregon State or have never been to Corvallis, the beaver logo on the right is what we correspond to the abstract idea of “Oregon State” in our minds.

Having two logos may make sense when you separate athletics and academics as two completely separate entities that accomplish two separate goals. But more and more, universities in the United States are seeing the power of having one strong unified visual brand and the benefits that come with it for both sides of the house.