Hi there,I will provide some more detail on the design proposal here and try to answer some of the questions asked.These funds will pay for an external (top-level) agency/graphic designer to work with the Evolution team to create visuals for the various websites and web clients we are building for the Evolution releaseWe will then take those visuals and build out the HTML / CSS to make sure all our web products conform to what the designer wants in terms of design / look & feel.This is essential because right now (IMO) the quality of Dash’s web presences are a bit lacking (in terms of design/look & feel) and for Evolution the team wants to make sure our web products look & feel as good design-wise as the services we will be competing with (PayPal/Google/Apple).The reason that’s important is obviously that when new users come to a Dash site the first impression visually is important to gain confidence in the quality of the product and to retain users the user flow and experience is key also and we need top-level graphic-design input to ensure this is the case. The visual design conveys a lot about the organization behind the product in terms of how current, innovative, relevant and serious we are about delivering our service and it’s also key to making sure the products are easy to use in terms of being able to quickly understand what the product is doing, pick it up and use it without needing additional help and delivering a quality experience when using the software.Therefore I would like the Network to fund this work to ensure that when Evolution is launched the front-end is delivering more of a ‘wow’ factor than a ‘where do I go and what is this’ factor so we convert users quickly and retain them within an intuitive and rewarding user experience.The scope of this work will be graphic design for the marketing site who’s call to action is to signup consumers and merchants to Evolution, and designing the consumer and merchant web-clients they will use following the signup process (which are the actual browser-based end-user Evolution "wallets" we are launching first, with mobile following shortly after) and some additional work on social plugins and other smaller elements. This is really a single process we need to design cohesively with a single party which is why a fair amount of design work has been budgeted here in one go (and if anything it’s under estimated).We want to learn from the experience with the Dash.org project and make sure this is developed within a single cohesive team consisting of people with professional experience to do so because it’s critical to avoid the previous problems that would cause this side to overrun by months which would delay the overall Evolution launch.Therefore the process for this will be managing this internally in the Evolution with people with the relevant experience and also plug in contributors such as TheDashGuy, Salmion, Perry from Node40 if they are willing/have the time, and anyone else who wants to contribute directly (ping me [email protected] with a bit of background and what area you’d like to be involved with and I’d love to get you involved).We will then work closely with the designer to visualize the products and get a UX (user experience) / look & feel to make sure our Evolution products look great and are most importantly easy to understand and use and delivered at the right stages to tie into the existing software development required to launch Evolution as soon as possible.What this proposal won’t be doing is using funds to spend time on micro-governance by forum / core-team members without the relevant professional experience in delivering this kind of a project so we can avoid what happened with the recent Dash.org renovation and this is a change I want to implement more broadly across all of Dash’s official web development / design and just treat this area the same as any of our other areas where the goals are authorized at the network level and the detail work is done by professionals with the experience to do so. This work is also tightly integrated to the underlying Evolution product development and developing this within a single team will remove overheads of having to relay information and spend time on forums debating aspects, then with the right team we can deliver this the same as we can deliver the other Evolution products and the other teams are delivering their products so please support me on this so we can go quicker.I will be offline mostly for the next week as I’m moving to another (cheaper) location so I can just focus on my Evolution role easier and try to speed up, and funding this will reduce my workload, so please support this proposal and we can get this area on-track and make sure we have professionally designed web products for Evolution and we can deliver them on-time because this is really a key part of attracting and retaining the kind of new users we are targeting with our mainstream adoption strategy.Thank you for your support!Andy