Before you buy a potato, or any other food, you may want to know whether it's the product of food biotechnology. Monsanto is a leading biotechnology company. Our potato, corn and soybean seeds are adapted to produce better yields through better control of pests and weeds. In a step on from traditional cross-breeding, a naturally-occurring beneficial gene has been inserted into the plants' genetic make-up. We have complete confidence that our food crops are as safe and nutritious as the standard alternatives. Recently you may have noticed a label appearing on some of the food in your supermarket. This is to inform you about the use of biotechnology in food. Monsanto fully supports UK food manufacturers and retailers in their introduction of these labels. We believe you should be aware of all the facts before making a purchase. We encourage you to look out for these labels. And, if you'd like to know more, please ask for a leaflet at your supermarket, call our consumer information line on 0800 092 0401, or use our online Comments & Questions form. (THE INSECT RESISTANT GM POTATO HAS BEEN APPROVED BY GOVERNMENT REGULATORY AGENCIES IN THE US, CANADA, AUSTRALIA, MEXICO, ROUMANIA, AND NEW ZEALAND. POTATOES PRODUCED BY BIOTECHNOLOGY ARE NOT YET AVAILABLE IN THE UK) To find out what others are saying, call Iceland on 0990 133373 or visit their website at www.iceland.co.uk. Try contacting Friends of the Earth on 0171 865 8222 and at www.foe.co.uk.