Boeing has never given its name to a consumer product like this before. Sure, you could buy model Boeing airplanes and maybe a t-shirt or baseball cap, but nothing like the Bremont Boeing watches. It might have been easy to execute a simple branding exercise, but neither Bremont nor Boeing wanted to go down that road here. The partnership will be a multi-year collaboration that involves multiple collections of watches. In the past, Bremont has collaborated with various organizations to create watches containing pieces of historic buildings, ships, and airplane (such as last year's Codebreaker) – and those types of watches will be coming as a part of Bremont Boeing – but to start the brands have given us a much more technical type of collaboration.

The first two Bremont Boeing watches are the Model 1, a straightforward chronometer, and the Model 247 that we have here, a chronometer-certified chronograph, both of which take advantage of advanced materials developed by Boeing that have never before been used in watchmaking.