A nonacademic might think the campaign against opaque writing is a no-brainer; of course, researchers should want to maximize comprehension of their work. Cynics charge, however, that academics play an elitist game with their words: They want to exclude interlopers. Others say that academics have traditionally been forced to write in an opaque style to be taken seriously by the gatekeepers—academic journal editors, for example. The main reason, though, may not be as sinister or calculated. Pinker, a cognitive scientist, says it boils down to “brain training”: the years of deep study required of academics to become specialists in their chosen fields actually work against them being able to unpack their complicated ideas in a coherent, concrete manner suitable for average folks. Translation: Experts find it really hard to be simple and straightforward when writing about their expertise. He calls this the “curse of knowledge” and says academics aren’t aware they’re doing it or properly trained to identify their blindspots—when they know too much and struggle to ascertain what others don’t know. In other words, sometimes it’s simply more intellectually challenging to write clearly. “It’s easy to be complex, it’s harder to be simple,” Bosley said. “It would make academics better researchers and better writers, though, if they had to translate their thinking into plain language.” It would probably also mean more people, including colleagues, would read their work.

Some research funders, such as National Institutes of Health and The Wellcome Trust, have mandated in recent years that studies they finance be published in open-access journals, but they’ve given little attention to ensuring those studies include accessible writing. “NIH has no policies for grantees that dictate the style of writing they use in their research publications,” a spokesperson told me in an emailed statement. “We do advise applicants about the importance of using plain language in sections of the application that, if funded, will become public on the RePORT website.”

Bosley is ever so slightly optimistic for a future of clear academic writing, though. “Professors hate rules for themselves,” she says. “They become academics because it’s almost like being an entrepreneur. So academia isn’t like government or private business where laws or mandates work. But if we get more people like Pinker taking a stand on this, the culture could change.”

Indeed, there are an increasing number of academics taking it upon themselves to blog, tweet or try other means to convey their research to wider audiences. The news site TheConversation.com, for example, sources authors and stories from the academic and research communities. Academics get the byline but are edited by journalists adept at making complex research clear and writing palatable, according to the outlet’s managing editor, Maria Balinska. “We see a real interest among academics across the board in what we’re doing,” Balinska says. “Our editing process is rigorous, but they still want to learn how to communicate their research and reach more people.” She says The Conversation, which is being piloted in the U.S. and currently features articles by 1,500 academics from 300 institutions, is already getting hundreds of thousands of unique visitors each month mostly through word of mouth and social media.