John Holcroft – Gender Equality. Professional editorial category

Brief: To show how the odds are against women in most walks of life, in an age where gender equality looks fair on the surface. Holcroft says: ‘I have two daughters and this is a concern for me. I knew what I wanted to say but couldn’t find a way of making it work until I was inspired by the shape of the hoops on basketball nets and how they looked a little like the gender symbols’