The Italian famous fashion label Dolce & Gabbana have joined hands with SMEG UK to launch new kitchenware collection, which is titled as SICILY IS MY LOVE and feature vibrant and loud artwork. Both of the brands are trying hard to display their artistic work, which proves to be an imaginative creation. However, to be honest, Pakistanis does differ in adding vibrancy and vitality in the art. The colors are extracted and depict the story of the roads and highways of Pakistan.

Therefore, do you think that kitchen appliance are best enough to resemble the iconic Pakistani truck art. Yes, it is true that Pakistanis will not claim that they own the rights to the truck art because art has no boundaries.

However, the longstanding partnership between D&G and Smeg is based on the collaboration to promote design, fashion, and technology.

Smeg said that “Celebration of rich Italian heritage of both brands.”

The motifs are decorated in the signature are titled as the Made in Italy motifs of D&G, on the electronic appliances such as coffee machine, kettle, toaster, and juicer. Every product features exceptional design, which is inspired by the folklore and Sicilian art.

Every product offers decorated Silician motifs with prickly pears, citrus fruits, gold lemons and bright red cherries.

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Every model boasts and reflects the selection of delicate floral designs, which is inspired by landscapes, and coasts of Mount Etna and southern Italy surrounded by decorative leaf motifs and ornamental friezes.

There is no doubt that the Pakistani truck art is attention grabbing because of energetic hues and colorful art. The D&G fans embraced the innovative idea, which helps to spice up the accessories by introducing the great kitchen appliances, but somehow Pakistanis do not like the idea.

Naila H. Maqbool retweeted Dolce and Gabbana

“@dolcegabbana @smeguk I hope you are giving this creativity the right name Pakistani Truck Art.”

While social media user on Facebook Marya Zafar Qureshi said that

“Dolce & Gabbana at least you should have the guts of mentioning that your collection is inspired rather blatantly COPIED by the PAKISTAN TRUCK ART.”

However, truck art is well known as the cultural symbolism of Pakistan.

Hadia Toor adds on Facebook: “Wow! That looks exactly like Pakistani truck art, were these inspired from that? Dolce & Gabbana.”

In reply to Hadia, Asma Qadir comments: “This IS Pakistani truck art. Maybe some credits are due. (Remember the peshawri sandals fiasco?).”

D&G teams with Smeg and created collection of refrigerators. There are many limited and featured designs available for purchase at Dolce & Gabbana which worth more than £2000.

However, if the not the first time that the famous designing or fashion brand have created vibrant designs but in 2015, a rickshaw was also launched by D&G which use to carry cosmetic products. The combination of culture, technology, and fashion will consistently continue to do so. While on 7th May 2017, all of the artistic collaborations of D&G will be exhibited at the Harrods Art Partners campaign in London.

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