Media | Backwards Compatibility Returns at the Right Time for the Video Game Market After omitting backwards compatibility at the launch of 8th gen consoles, manufacturers are bringing backwards compatibility back with their 9th gen consoles, and the timing couldn’t be better for consumers.

Media | Ballot Box Breakdown: Looking At The U.S Voter and Media As election night draws near in the U.S., political candidates will sharpen their messaging for the battlegrounds of the upcoming presidential and vice-presidential debates. Americans and pollsters alike will be asking the same questions about who will vote.

Perspectives | The Secret To Successful Addressable TV The TV space is a challenging ecosystem and growing more complex with each passing day. Innovative addressable TV is designed to streamline and provide a better advertising experience for all – including the consumer. The key to a successful addressable TV platform that creates value opposed to…

CPG, FMCG & Retail | U.S. Shoppers Shift Shopping Strategies to Brace for Recessionary Effects Shoppers have been primarily driven to buy based on health and safety concerns throughout the pandemic, but a second layer of consumption behavior has been emerging from those experiencing financial restraint.

Perspectives | ‘Tis the Season for Customer Intelligence With the holidays fast approaching, CPG advertisers will soon need to navigate a new normal of COVID-19 during what’s typically their busiest season. They’ll need the right customer intelligence data to design strategic campaigns and connect with shoppers.

Media | Ad-Supported Video on Demand is a Big Part of the Future of TV An array of new streaming platforms and services—many of which are ad-supported—are rapidly entering the race and attracting increased engagement along the way.

CPG, FMCG & Retail | Using Data to Identify Growth-Driving Product Attributes Comprehensive data is the key to effective pet category expansion as it illustrates growth potential and can help pet brands spot specific product attribute trends.

Media | The Impact of COVID-19 on Video Streaming and Local News Consumption In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.

Entertainment | Fortnite is the New IRL: Why Brands Must Plan for a Rise in Virtual Gatherings Much of life has moved online in the wake of the COVID-19 pandemic, and few industries have been better suited to this new normal than video games.