Amazon is primed and ready to go in Australia according to suppliers to the US online retailer.

The only thing not known is when the Company will go live.

According to several big brands Amazon has already ordered millions of dollars’ worth of stock that is being warehoused at distributors such as Ingram Micro and Synnex.

During the past week 10 major suppliers of consumer electronics products to Australian retailers have told ChannelNews that they now working with directly with Amazon.

Products from brands such as Sonos, Netgear, BenQ, Acer, Samsung, Logitech, Lenovo, Motorola, Alcatel, and Huawei are set to available from day one.

Amazon staff who have transferred to Australia from subsidiaries in Germany and the UK as well as the US are working directly with brands to educate the local Australian operations on how Amazon operates.

Currently the Company is looking to expand the local Amazon marketplace offering which is expected to help several smaller retailers trade online.

ChannelNews understands that initally the online retailer will concentrate on “next day” delivery due to their use of external distributors to manage inventory.

Amazon says more than 500 Australian businesses have registered to sell their products on Amazon Marketplace, adding to speculation that the online retail behemoth will launch its local offer before Christmas.

Amazon will hold its first Amazon Marketplace seller summit in Australia on November 13 to give businesses interested in selling on the new channel information on how to set up or grow online.

The summit will be run in partnership with the Australian Retailers Association and small business network the SME Association of Australia.

It will be addressed by Amazon’s recently appointed Australian country manager Rocco Braeuniger the head of Amazon Marketplace in Australia Fabio Bertola online retail experts and marketplace entrepreneurs.

Amazon has not commented on their launch plans.