BindersFullofWomen.com (and .net) were snatched up seconds after Mitt Romney's remark. 'Binders full of women' spreads

That didn’t take long.

During Tuesday night’s town hall debate, in response to an answer about gender inequality in the workforce, Mitt Romney referred to having received “binders full of women” from colleagues during his time in the private sector. Sensing a meme, BindersFullofWomen.com (and .net) were snatched up just seconds later.


( Also on POLITICO: Ryan explains 'binders of women')

And by whom? According to the registry WhoIs, it was purchased by Bradley Beychok, the campaign director of liberal super PAC American Bridge, which was founded by Media Matters founder David Brock.

The line also inspired a Romney’s Binder Twitter account, and a popular Binders Full Of Women Tumblr, with references to Hugh Hefner, “Call Me Maybe,” “Say Anything,” “Dirty Dancing,” Texts from Hillary, Ryan Gosling and, of course, Trapper Keeper.

Boy, I’m full of women! #debates — Romney’s Binder (@RomneysBinder) October 17, 2012

( PHOTOS: Top political memes of 2012 race)