A MELBOURNE hotel has ditched a dating coach who brags about choking women following a storm of outrage and concerns Julien Blanc was promoting domestic violence.

Blanc had planned to use South Yarra’s Como Hotel as the venue for a seminar teaching men how to pick-up women with his tactics, which include choking and pulling women into his crotch.

A spokeswoman told the Herald Sun that, when the booking was made, hotel staff were not aware of Blanc’s “background”.

The hotel’s senior managers held an emergency meeting today following a barrage of complaints and questions from the media.

More than 10,000 people had signed an online petition against the seminar at change.org.

Women’s right advocate Melinda Tankard Reist said Blanc was “recruiting other men to learn sexual abuse tactics”.

“There’s been all this debate on the epidemic of violence against women, there really seems to be a lot of awareness. and here you have this iconic hotel giving this guy a platform to teach men how to be sexual predators,” Ms Tankard Reist said.

“It’s disturbing, it’s disgusting, it’s distressing.”

Blanc, a so-called “pick up artist”, has posted photos online of him choking women, with the hashtag #ChokingGirlsAroundTheWorld.

In another recent post, he posted an graph detailing how to use intimidation, isolation, money and children to prevent a woman from leaving a relationship.

He captioned the image “May as well be a checklist #MakeHerStay”.

Centre Against Sexual Assault’s South Eastern manager Carolyn Worth said Mr Blanc needed to grow up and stop viewing the world around him “purely through the prism of his genitals”.

He should be ashamed of “pimping himself around”.

“There are enough men who have difficulty with cues, body language and being told ‘No’, without a mysogynist running seminars on how to behave badly.”

His online videos include footage of him pushing Japanese women’s heads down to his crotch and miming how he claimed to do that action while walking through a Japanese street.

“In Tokyo if you’re a white male you can do what you want,” he tells the audience.

Blanc is in Melbourne after a visit to Sydney.

On his promotional video, he says his job is to “get guys laid” by teaching his formula “pimp” to get girls to do anything the male wants.

A spokeswoman for the Como Hotel, Ginni Post, told the Herald Sun that, when the booking was made, staff at the hotel were not aware of the “background” of Blanc’s company Real Social Dynamics.

“Following an objective review, The Como Melbourne is in the process of advising Real Social Dynamics of their decision not to proceed as the venue for the event in question,” Ms Post said.

kathryn.powley@news.com.au; andrea.hamblin@news.com.au