National Basketball Association (NBA) superstar LeBron James stepped up his criticism Monday of President Trump after Trump's broadside against football players who protest during the national anthem.

“The people run this country. Not one individual — and damn sure not him,” James said of Trump at the Cleveland Cavaliers’ media day event.

James defended professional athletes’ right to speak out about politics and said he would continue to do so, despite Trump’s criticism.

“I will lend my voice, I will lend my passion, I will lend my money, I will lend my resources to my youth and my inner city and outside of my inner city so that these kids know there is hope, there is greater walks of life,” he said.

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“Not one individual, no matter if it’s the president of the United States or someone in your household, can stop your dreams from becoming reality.”

Trump’s barrage of criticism over the weekend touched on fiery debates over race and activism and provoked a fierce response from many black football and basketball stars.

James slammed the president after he disinvited the Golden State Warriors and former MVP Stephen Curry from a White House celebration of their NBA title. Many Warriors players already indicated they would not attend such an event.

“U bum @StephenCurry30 already said he ain’t going! So therefore ain’t no invite. Going to White House was a great honor until you showed up!” James wrote on Twitter.