DUCATI has launched its latest Scrambler Icon, with a new electronics package and minor cosmetic upgrades, under the ‘Joyvolution’ banner.

The facelifted model comes 4 years, and more than 55,000 units after the original Scrambler brand launch. And thanks to its funky styling and easy rideability, in 2015 the Scrambler became the world's 10th best-selling bike over 500cc, a first for the Bologna-based bike manufacturer.

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Nowadays, Scrambler means so much more to Ducati than just motorcycles. From the 1960s ‘Scrambler’ ethos, to street art, culture, music and cinema, the ‘Land of Joy’ is the collective term Ducati has given to this lifestyle movement.

And the latest Scrambler to join the crew promises to be ‘more fun, more comfortable and safer thanks to new electronics’ – electronics such as the new Bosch Cornering ABS.

There’s no suggestion that the engine or chassis have seen any updates – the current Icon is powered by Ducati’s 803cc, L-twin, 4-stroke, air-cooled unit, making 75bhp and 68Nm of torque. However, the six-speed gearbox now features a new ‘softer-feel’ hydraulic clutch control.

It bears many of the same styling cues as its previous guise – bright colours, aluminium side panels, a teardrop tank and a singular glass headlamp. But that headlight is in fact brand new, bringing LED DRL (Daytime Running Light) to improve the bike’s visibility. Automatic-off LED indicators also feature, while ergonomic switchgears provide ease of use of the LCD dash.

The riding triangle features high, wide handlebars, a new flat seat and renewed suspension set-up, which promise refined ergonomics. As with other Scramblers a low weight (expected to be around the current Icon’s 170kg dry), low centre of gravity and slightly chunky tyre treads make it an accessible and stylish option.

The new model will go on sale from November, and will be available in Atomic Tangerine or in the classic ’62 Yellow, both with a black frame and black seat with grey trim.

And it’s doesn’t look like the only bike the ‘Land of Joy’ plan to churn out this Autumn. With the Intermot and EICMA shows fast approaching, we’re expecting exciting things from the coolest brand in motorcycling.