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Toei Animation is reaching out to its older female fans for some up and coming merchandise. Namely, a hug pillow cover featuring the Maho Girls Precure! villain Orba. The studious retainer for Deusmast is depicted relaxing on one side of the pillow cover and shown topless in his final form on the other side of the pillow.

If the item itself wasn't a hint, the 8,000 yen (US$73) price point will keep the pillow out of most kids' allowance budgets.

The pillow will go on sale on June 30 at the Pretty Store locations in Tokyo, Osaka, and Fukuoka. Also going on sale the same day is a Pretty Cure Materials Collection compiling over 400 pages of anime materials.

This isn't the first time an anime targeting kids branched out to appeal to its older viewers.The kids' Pretty Rhythm anime franchise released tickets for its KING OF PRISM by PrettyRhythm film showing the male stars in nothing but their birthday suits. Its sequel King of Prism: PRIDE the HERO opted for bathing suits instead.

[Via Nijimen]