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The reports were true: Google(s goog) has set up the Open Automotive Alliance (OAA), a consortium of car manufacturers and other firms dedicated to bringing Android to the dashboard in a “seamless” fashion.

Initial members include Google, GM(s gm), Audi, Hyundai, Honda and Nvidia(s nvda) – interestingly, both Hyundai and Honda are also in Apple(s aapl)’s rival iOS in the Car fellowship, suggesting that cars may not necessarily be tied to one platform. Hyundai and Kia have already announced plans for using Android-based navigation systems.

According to Patrick Brady, Google’s Android engineering chief:

“Today, millions of people already bring Android phones and tablets into their cars, but it’s not yet a driving-optimized experience. Wouldn’t it be great if you could bring your favorite apps and music with you, and use them safely with your car’s built-in controls and in-dash display? Together with our OAA partners, we’re working to enable new forms of integration with Android devices, and adapting Android for the car to make driving safer, easier and more enjoyable for everyone.”

Details of this integration remain scarce, but the OAA did say that the first of its Android-ified vehicles will be on the road by the end of this year.