The ashes weren't yet cool before plans were made to rebuild. A new Saltair, built along the lines of the old, opened the next year. Just as grand as the old, it somehow never recaptured the glory days. Competing with radio, movies and an expanded Lagoon resort, Saltair had become what we would call today an "antiquated entertainment platform." It fell into disuse and had been abandoned for years when it also burned to the ground in 1970. (Another stroke of bad luck: The lake's level had fallen, and the resort was half a mile from water.)