‘horsey’ by eungi kim

‘horsey’ by eungi kim from korea is one of the shortlisted design entries from more than 3000 participants in our recent designboom competition, ‘seoul cycle design competition 2010‘, organized in collaboration with seoul design foundation.

designer’s own words: ‘horsey’ is an attachable bicycle ornament/accessory which makes one’s bicycle look horsey! the ‘horsey’ package includes wooden ornaments (horsey shape body), metal parts, and screws. the manual is very simple so that anyone can easily arrange it according to one’s needs. through this ‘horsey’ project. I wanted to give a special look to bicycles so that people would care about cycling not only as transportation but also as a lovely pet.

— for those who wish to republish an excerpt of this article, please have the courtesy to mention that the project is a part of the seoul cycle design competition, organized by designboom in collaboration with seoul design foundation, and link back to the original publication on designboom. thank you.