Looking at the obscene photograph of old archeologist Khaled al-Asaad’s headless corpse tied to a lamp-post in Palmyra – another image for the library of pornography that Isis produces weekly – I was struck by how deeply the “Islamic Caliphate” has stabbed the world of journalism. I’m not just talking about the reporters it has murdered or of poor John Cantlie, whose videos from inside “Caliphate territory” is a “Thousand and One Nights” saga of Scherezade-style stories, each allowing him another day of life. In fact, Cantlie’s furious objections to the US and UK governments’ refusal to talk to Isis to save the lives of hostages are valid, not least when the Americans can release Taliban prisoners in exchange for one of their own.

No. I’m talking of the insidious, dramatic yet almost unnoticed way in which Isis and its propagandists in the Caliphate’s movie business – and in its house magazine Dabiq – have invalidated and in many ways erased one of the prime duties of journalism: to tell “the other side of the story”. Since the Second World War, we journos have generally tried to explain the “why” as well as the “who” behind the story. If we failed after 9/11 – when the political reasons behind this crime against humanity would have necessitated an examination of US Middle East policy and our support for Israel and Arab dictators – we’ve sometimes held our ground when it comes to “terror”.

Every time we hear the Palestinians described as “terrorists”, we try to explain to readers and viewers that the Palestinian people are victims of a great “ethnic cleansing”, which depopulated 750,000 of their people – and thus their hundreds of thousands of descendants – at the hands of the new Israeli state. Reports on the Marxist Kurdish PKK forces in Turkey, all of whom are “terrorists” in the eyes of Turkey’s Nato government, there’s an obligation to report on the failure of the West to create a Kurdish state after the First World War, and on the 40,000 dead in Turkey’s hopeless war with its own Kurds over the past 31 years. Report that Saddam was called Hitler by George W Bush, by all means, but also ask why the US supported the very same Saddam in the Iraq-Iran war.

Isis has changed all this. The Express has exhausted its dictionary of revulsion on Isis. “Bloodthirsty”, “sick”, “twisted”, “depraved”, “sadistic”, “vile” – we can only hope that nothing more horrible emerges to further test the paper’s eloquence. Isis – in videos and online – proudly publishes its throat-cuttings and massacres. It revels in the mass shooting of prisoners, videotapes a pilot burning alive in a cage and prisoners tied in a car which is used as target practice for a rocket-propelled grenade. It depicts captives having their heads blown off with explosives or trapped in another cage while being slowly drowned in a swimming pool. Isis is turning to the world of journalism and saying: “We’re not bloodthirsty, sick and depraved, we’re worse than that!”

How can journalists write with anything less than personal horror when Dabiq announces that “after capture, the Yazidi women and children were divided up according to the Shariah [law] among the fighters of the Islamic State... this large scale enslavement of... families is probably the first since the abandonment of Shariah law”. (Issue No 4, Islamic Year 1435, if anyone wants to check). The same magazine even uses the word “massacre” when Isis kills its enemies. Quotations from a vast array of long-dead Islamic prelates are used to justify this frenzy of cruelty. And yes, of course, our lot said the same about our enemies hundreds of years ago.

So how, today, do we tell the “other side” of the story? Of course, we can trace the seedlings and the saplings of this cult of lost souls to the decades of cruelty which local Middle Eastern despots – usually with our complete support – visited upon their people. Or the hundreds of thousands of dead Muslims for whose death we were ultimately responsible during and after our frightful – or “bloodthirsty” or “twisted” or “vile” – 2003 invasion of Iraq.

And we can – we must – spend far more time investigating the links between Isis and their Islamist and rebel friends (Nusrah, Jaish al-Islam, even the near-non-existent Free Syria Army) and the Saudis and Qataris and Turks, and indeed the degree to which US weapons have been sent across the border of Syria almost directly into Isis hands. Why does Isis never attack Israel – indeed, why does its hatred of Crusaders and Shias and Christians and sometimes Jews rarely if ever mention the very word “Israel”? And why do Israel’s air raids on Syria always target Syrian government or pro-Syrian Iranian forces, but never Isis? Indeed, why are Turkey’s air assaults on Isis – happily supported by Nato – far outnumbered by their air raids on the Kurdish PKK, some of whose forces in Syria are fighting Isis? And how come the Turkish press have publicised a convoy of weapons being taken across the Syrian border to Isis by Turkish intelligence agents? Are Turkish engineers running the Isis-controlled oil wells, as Syrian oil engineers claim? And why did the Isis propaganda boys wait until this month before denouncing – via a pretty lowly Caliphate official – Turkish President Erdogan, calling him “Satan” and urging Turks to rise up against his government?

In pictures: The rise of Isis Show all 74 1 /74 In pictures: The rise of Isis In pictures: The rise of Isis Isis fighters Fighters of the Islamic State wave the group's flag from a damaged display of a government fighter jet following the battle for the Tabqa air base, in Raqqa, Syria AP In pictures: The rise of Isis Isis fighters Fighters from Islamic State group sit on their tank during a parade in Raqqa, Syria AP In pictures: The rise of Isis Isis fighters Fighters from the Islamic State group pray at the Tabqa air base after capturing it from the Syrian government in Raqqa, Syria AP In pictures: The rise of Isis Isis fighters Fighters from extremist Islamic State group parade in Raqqa, Syria AP In pictures: The rise of Isis Isis kidnapping A video uploaded to social networks shows men in underwear being marched barefoot along a desert road before being allegedly executed by Isis Getty Images In pictures: The rise of Isis Isis kidnapping Haruna Yukawa after his capture by Isis In pictures: The rise of Isis Isis kidnapping Khalinda Sharaf Ajour, a Yazidi, says two of her daughters were captured by Isis militants Washington Post In pictures: The rise of Isis Isis fighters Spokesperson for Isis Vice News via Youtube In pictures: The rise of Isis A pro-Isis leaflet A pro-Isis leaflet handed out on Oxford Street In London Ghaffar Hussain In pictures: The rise of Isis Isis fighters Isis Jihadists burn their passports In pictures: The rise of Isis Isis controls Syrian Aid A man collecting aid administered by Isis in Syria In pictures: The rise of Isis Isis controls Syrian Aid A woman collecting aid administered by Isis in Syria In pictures: The rise of Isis Isis controls Syrian Aid Local civilians queue for aid administered by Isis. Since it declared a caliphate the group has increasingly been delivering services such as healthcare, and distributing aid and free fuel In pictures: The rise of Isis Iraq crisis Iraqi security forces detain men suspected of being militants of the Isis group in Diyala province In pictures: The rise of Isis Iraq crisis Mourners carry the coffin of a Shi'ite volunteer from the brigades of peace, who joined the Iraqi army and was killed during clashes with militants of the Isis group in Samarra, during his funeral in Najaf In pictures: The rise of Isis Iraqi refugees An Iraqi Shiite Turkmen family fleeing the violence in the Iraqi city of Tal Afar, west of Mosul, arrives at a refugee camp on the outskirts of Arbil, in Iraq's Kurdistan region In pictures: The rise of Isis Isis leader Abu Bakr al-Baghdadi A photograph made from a video by the jihadist affiliated group Furqan Media via their twitter account allegedly showing Isis leader Abu Bakr al-Baghdadi delivering a sermon during Friday prayers at a mosque in Mosul. Abu Bakr al-Baghdadi declared an Islamist caliphate in the territory under the group's control in Iraq and Syria In pictures: The rise of Isis Islamic extremists destroying mosques in Iraq Shiite's Al-Qubba Husseiniya mosque explodes in Mosul In pictures: The rise of Isis Islamic extremists destroying mosques in Iraq Smoke and debris go up in the air as Shiite's Al-Qubba Husseiniya mosque explodes in Mosul. Images posted online show that Islamic extremists have destroyed at least 10 ancient shrines and Shiite mosques in territory - the city of Mosul and the town of Tal Afar - they have seized in northern Iraq in recent weeks In pictures: The rise of Isis Islamic extremists destroying mosques in Iraq A bulldozer destroys Sunni's Ahmed al-Rifai shrine and tomb in Mahlabiya district outside of Tal Afar In pictures: The rise of Isis Iraq crisis Iraqi security forces celebrate after clashes with followers of Shiite cleric Mahmoud al-Sarkhi, in front of his home in the Shiite holy city of Karbala, 50 miles (80 kilometers) south of Baghdad In pictures: The rise of Isis Iraq crisis Iraqi security forces arrest a follower of Shiite cleric Mahmoud al-Sarkhi after clashes with his followers in the Shiite holy city of Karbala, 50 miles (80 kilometers) south of Baghdad In pictures: The rise of Isis Iraq crisis Iraqi security forces arrest a follower of Shiite cleric Mahmoud al-Sarkhi at his home after clashes with his followers in the Shiite holy city of Karbala, 50 miles (80 kilometers) south of Baghdad In pictures: The rise of Isis Iraq crisis Iraqi security forces arrest a follower of Shiite cleric Mahmoud al-Sarkhi after clashes with his followers in the Shiite holy city of Karbala, 50 miles (80 kilometers) south of Baghdad In pictures: The rise of Isis Iraq crisis A vehicle burns in front of a home of a follower of Shiite cleric Mahmoud al-Sarkhi after clashes with his followers in the Shiite holy city of Karbala, 50 miles (80 kilometers) south of Baghdad In pictures: The rise of Isis Iraqi refugees An Iraqi woman holds her exhausted son as over 1000 Iraqis who have fled fighting in and around the city of Mosul and Tal Afar wait at a Kurdish checkpoint in the hopes of entering a temporary displacement camp in Khazair In pictures: The rise of Isis Iraqi refugees Displaced Iraqi women hold pots as they queue to receive food during the first day of the Islamic holy month of Ramadan, at an encampment for displaced Iraqis who fled from Mosul and other towns, in the Khazer area outside Irbil, north Iraq In pictures: The rise of Isis Isis fighters in Syria A militant Islamist fighter waving a flag, cheers as he takes part in a military parade along the streets of Syria's northern Raqqa. The fighters held the parade to celebrate their declaration of an Islamic "caliphate" after the group captured territory in neighbouring Iraq In pictures: The rise of Isis Isis fighters in Syria Isis fighters wave flags as they take part in a military parade along the streets of Syria's northern Raqqa province Reuters In pictures: The rise of Isis Isis fighters in Syria Isis fighters travel in a vehicle as they take part in a military parade along the streets of Syria's northern Raqqa province In pictures: The rise of Isis Isis fighters in Syria Fighters from the Isis group during a parade with a missile in Raqqa, Syria. Militants from an al-Qaida splinter group held a military parade in their stronghold in northeastern Syria, displaying U.S.-made Humvees, heavy machine guns, and missiles captured from the Iraqi army for the first time since taking over large parts of the Iraq-Syria border In pictures: The rise of Isis Isis fighters in Syria Isis fighters during a parade in Raqqa, Syria In pictures: The rise of Isis Isis fighters in Syria Fighters from the Isis group during a parade in Raqqa, Syria. Militants from the splinter group held a military parade in their stronghold in northeastern Syria, displaying U.S.-made Humvees, heavy machine guns, and missiles captured from the Iraqi army for the first time since taking over large parts of the Iraq-Syria border In pictures: The rise of Isis Isis fighters in Syria Isis fighters hold a military parade in their stronghold in northeastern Syria In pictures: The rise of Isis Isis fighters in Syria Isis fighters during a parade in Raqqa, Syria In pictures: The rise of Isis Isis fighters in Syria A member loyal to the Isis waves an Isis flag in Raqqa In pictures: The rise of Isis Iraq crisis Iraqi anti-government gunmen from Sunni tribes in the western Anbar province march during a protest in Ramadi, west of Baghdad. The United Nations warned that Iraq is at a "crossroads" and appealed for restraint, as a bloody four-day wave of violence killed 195 people. The violence is the deadliest so far linked to demonstrations that broke out in Sunni areas of the Shiite-majority country more than four months ago, raising fears of a return to all-out sectarian conflict In pictures: The rise of Isis Iraq crisis Iraqi security forces hold up a flag of the Isis group they captured during an operation to regain control of Dallah Abbas north of Baqouba, the capital of Iraq's Diyala province, 35 miles (60 kilometers) northeast of Baghdad In pictures: The rise of Isis Isis fighters in Iraq Isis fighters parade in the northern city of Mosul In pictures: The rise of Isis Iraq crisis Volunteers, who have joined the Iraqi army to fight against the predominantly Sunni militants from the radical Isis group, demonstrate their skills during a graduation ceremony after completing their field training in Najaf In pictures: The rise of Isis Iraq crisis Kurdish Peshmerga troops fire a cannon during clashes with militants of the Isis group in Jalawla, Diyala province In pictures: The rise of Isis Lieutenant General Qassem Atta speaks during a press conference Iraqi Prime Minister's security spokesman, Lieutenant General Qassem Atta speaks during a press conference about the latest military development in Iraq, in the capital Baghdad. Iraqi forces pressed a campaign to retake militant-held Tikrit, clashing with jihadist-led Sunni militants nearby and pounding positions inside the city with air strikes in their biggest counter-offensive so far In pictures: The rise of Isis A police station building destroyed by Isis fighters An exterior view of a police station building destroyed by gunmen in Mosul city, northern Iraq. Iraq's new parliament is expected to convene to start the process of setting up a new government, despite deepening political rifts and an ongoing Islamist-led insurgency. Iraqi President Jalal Talabani issued a decree inviting the new House of Representatives to meet and form a new government In pictures: The rise of Isis Isis fighters in Iraq Smoke billows from an area controlled by the Isis between the Iraqi towns of Naojul and Tuz Khurmatu, both located north of the capital Baghdad, as Iraqi Kurdish Peshmerga forces take part in an operation to repel the Sunni militants In pictures: The rise of Isis Iraqi refugees An elderly Iraqi woman is helped into a temporary displacement camp for Iraqis caught-up in the fighting in and around the city of Mosul in Khazair In pictures: The rise of Isis Iraqi refugees An Iraqi Christian woman fleeing the violence in the village of Qaraqush, about 30 kms east of the northern province of Nineveh, cries upon her arrival at a community center in the Kurdish city of Arbil in Iraq's autonomous Kurdistan region In pictures: The rise of Isis Iraqi refugees An Iraqi woman, who fled with her family from the northern city of Mosul, prays with a copy of the Quran AP In pictures: The rise of Isis Isis fighters in Iraq The body of an Isis militant killed during clashes with Iraqi security forces on the outskirts of the city of Samarra Reuters In pictures: The rise of Isis Iraq crisis Iraqi civilians inspect the damage at a market after an air strike by the Iraqi army in central Mosul EPA In pictures: The rise of Isis Iraq crisis Members of the Al-Abbas brigades, who volunteered to protect the Shiite Muslim holy sites in Karbala against Sunni militants fighting the Baghdad government, parade in the streets of the city AP In pictures: The rise of Isis Iraq crisis Shia tribesmen gather in Baghdad to take up arms against Sunni insurgents marching on the capital. Thousands have volunteered to bolster defences AFP/Getty In pictures: The rise of Isis Iraq crisis A van carrying volunteers joining Iraqi security forces against Jihadist militants. Prime Minister Nuri al-Maliki announced the Iraqi government would arm and equip civilians who volunteered to fight AFP/Getty In pictures: The rise of Isis Iraq Fighters of the Isis group parade in a commandeered Iraqi security forces armored vehicle down a main road at the northern city of Mosul In pictures: The rise of Isis Iraq An Islamist fighter, identified as Abu Muthanna al-Yemeni from Britain (R), speaks in this still image taken undated video shot at an unknown location and uploaded to a social media website. Five Islamist fighters identified as Australian and British nationals have called on Muslims to join the wars in Syria and Iraq, in the new video released by the Isis In pictures: The rise of Isis Iraq Al-Qa’ida inspired militants stand with captured Iraqi Army Humvee at a checkpoint belonging to Iraqi Army outside Beiji refinery some 250 kilometers (155 miles) north of Baghdad. The fighting at Beiji comes as Iraq has asked the U.S. for airstrikes targeting the militants from the Isis group. While U.S. President Barack Obama has not fully ruled out the possibility of launching airstrikes, such action is not imminent in part because intelligence agencies have been unable to identify clear targets on the ground, officials said In pictures: The rise of Isis Iraq Militants attacked Iraq's main oil refinein Baiji as they pressed an offensive that has seen them capture swathes of territory, a manager and a refinery employee said In pictures: The rise of Isis Iraq Militants from the Isis group parading with their weapons in the northern city of Baiji in the in Salaheddin province In pictures: The rise of Isis Iraq A smoke rises after an attack by Isis militants on the country's largest oil refinery in Beiji, some 250 kilometers (155 miles) north of the capital, Baghdad. Iraqi security forces battled insurgents targeting the country's main oil refinery and said they regained partial control of a city near the Syrian border, trying to blunt an offensive by Sunni militants who diplomats fear may have also seized some 100 foreign workers In pictures: The rise of Isis Iraq Militants of the Isis group stand next to captured vehicles left behind by Iraqi security forces at an unknown location in the Salaheddin province. For militant groups, the fight over public perception can be even more important than actual combat, turning military losses into propaganda victories and battlefield successes into powerful tools to build support for the cause In pictures: The rise of Isis Iraq An injured fighter (C) from the Isis group after a battle with Iraqi soldiers at an undisclosed location near the border between Syria and Iraq In pictures: The rise of Isis Iraq Fighters from the Isis aiming at advancing Iraqi troops at an undisclosed location near the border between Syria and Iraq In pictures: The rise of Isis Iraq Fighters from the Isis group taking position at an undisclosed location near the border between Syria and Iraq In pictures: The rise of Isis Iraq Fighters from the Isis group inspecting vehicles of the Iraqi army after they were seized at an undisclosed location near the border between Syria and Iraq In pictures: The rise of Isis Iraq One Iraqi captive, a corporal, is reluctant to say the slogan, and has to be shouted at repeatedly before he obeys Sky News In pictures: The rise of Isis Iraq Iraqi captives held by the extremists Sky News In pictures: The rise of Isis Iraq Iraqi captives held by the extremists Sky News In pictures: The rise of Isis Iraq Militants of the Isis group force captured Iraqi security forces members to the transport In pictures: The rise of Isis Iraq Militants of the Isis group transporting dozens of captured Iraqi security forces members to an unknown location in the Salaheddin province ahead of executing them In pictures: The rise of Isis Iraq A major offensive spearheaded by Isis but also involving supporters of executed dictator Saddam Hussein has overrun all of one province and chunks of three others In pictures: The rise of Isis Iraq Militants of the Isis group executing dozens of captured Iraqi security forces members at an unknown location in the Salaheddin province In pictures: The rise of Isis Iraq Isis militants taking position at a Iraqi border post on the Syrian-Iraqi border between the Iraqi Nineveh province and the Syrian town of Al-Hasakah In pictures: The rise of Isis Iraq Isis rebels show their flag after seizing an army post AFP/Getty Images In pictures: The rise of Isis Iraq Isis militants waving an Islamist flag after the seizure of an Iraqi army checkpoint in Salahuddin Getty Images In pictures: The rise of Isis Iraq Demonstrators chant slogans as they carry al-Qa’ida flags in front of the provincial government headquarters in Mosul, 225 miles (360 kilometers) northwest of Baghdad. In the week since it captured Iraq's second-largest city, Mosul, a Muslim extremist group has tried to win over residents and has stopped short of widely enforcing its strict brand of Islamic law, residents say. Churches remain unharmed and street cleaners are back at work