

You can get anything to give you whatever you want. But to do it, you must obey the Law of Social Exchange (and all its small wrinkles).



We have a small group of guys on the Girls Chase forums whose deepest wish is to live the ‘cool guy life’ they see in the movies. You know... the fly guy with the babes hanging off his arm, who’s always on the invite list to all the hottest parties, forever in-demand.

Sometimes other forum members criticize this wish. And those critical members do have a point. Who cares how popular you are if you can go out and get top quality girls and top quality friends? Who needs the superficial trappings of being The Guy? It’s like chasing money for the sake of being rich. Not because you actually need that money to accomplish anything. You just want the image and the feeling of wealth.

I agree with the critical members this ‘popularity for the sake of popularity’ is not a worthy end goal. But I think it’s also worth recognizing that if you’ve never had this – if you’ve always been the outsider, rejected, never really a part of things – it can be a monkey on your back until you get it and achieve it. Some guys just need to experience the spotlight first before they can move on to worthier things.

So, if you find yourself wishing and wondering and hoping for more... to be more included, to have more babes on your arm, to go to more cool parties... to be The Guy everyone knows, talks about, and admires... this article is the one you’ve waited all your life for.

In it, I’m going to introduce you to a new social law, like the Law of Least Effort. But rather than the appearance of social power, this law governs the construction and maintenance of social ties. This law I call the Law of Social Exchange.

