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Exactly what James intends to do with the trademark is still under wraps, although the application covers everything from "beverages enriched with added minerals" to "low alcohol beer" and "alcopops".

The trademark request, which was spotted by City A.M., shows that the application was submitted to the UK's Intellectual Property Office in October 2013 and published for consultation last Friday.

If James is successful then he'll be left with exclusive rights to use the word "Britpop" on soft drinks and alcoholic products for the next ten years.