A new VeChain-powered toy provenance platform is set to be unleashed next month at the Thailand Toy Expo. PlatformXChain (PXC), a Singapore-based startup, has already partnered with a growing group of toy producers including CenturyFugu (Singapore), Marmit Co. (Japan), Mandarake Co. (Japan) and Machination Studios (Singapore) to track their collectibles on the blockchain. The platform uses PXC’s own white-labelled version of VeChain’s ToolChain, tailoring it to fit the specific needs of toy manufacturers and consumers.

Toolchain from VeChain is used by both major enterprises and small businesses alike. The standard version makes it easy for people with little technical experience to onboard products, while the developer version is more customizable, allowing companies or industries to tailor it for their specific needs. To brand their platform for the toy industry, PXC designed their own custom UX and IoT tags, making it ideal for quickly on-boarding new toy artists. With years of experience in the toy industry, PXC are well-suited to bridging the gap between blockchain and toy manufacturers, fans, and collectors.

“The platform serves as a marketplace for Creators and Brand owners to list their original toys & collectibles products, secure them with encrypted smart chips, enabling consumers to verify before purchase and trade PXC- authenticated products with an immutable ledger of ownership tracked on the VeChainThor public blockchain. PXC envisages to become the leading platform in Asia for protection of intellectual property rights and value of original products for both buyers and sellers.” Press Release



Source: Instagram

The packaging for these toys feature PXC’s branded NFC sticker tags, allowing users to quickly scan them using the VeChain Pro app. This is one of the first examples we’ve seen of a startup rebranding the ToolChain package as their own as they build on the VeChain platform.

These hand-crafted toys Desugoji toys shown above have received international recognition in the past, which makes them a big target for counterfeiters. Prices on eBay can costs thousands of dollars, especially in Asian markets like Japan and Singapore. PXC believes that their platform will be able to add value by fighting counterfeiters, while giving artists a method of connecting with consumers to pass on the story behind the collectible. This includes photos, videos, and of course product provenance information written on the VeChain public blockchain.

Instagram user Akametenshi posted a photo of the PXC NFC tag up close:

For more information, check out their website PlatformXChain.com.