If it happens, this could also help Apple snag video services to be a part of its new TV app. The just-revealed app has yet to launch officially, the Apple TV is still lacking direct access to Amazon Prime subscription videos, and Netflix has said it won't be a part of the TV guide and its Watch Now menuing. Even if the extra bucks fails to make Netflix friendlier, it could be good for other services considering billing via iTunes vs. being sold as add-ons for services like Prime or Sling TV.