When we started our project in late 2016 the crypto market was at its enfancy and there was a lot of enthusiasm and expectations around Blockchain technology and crypto topics. It was a great moment to invest, dream big and being confident in new ideas.💡

When we decided to open an office in 2018, we wanted to be close to the Blockchain and crypto community in order to access to best talents and to have the chance to network. Switzerland seemed the best choice to us and we were right: here we are still seeing both a growth of the communitiy and a progress in the regulation around Blockchain.

Why Are We Moving To UK, Going In Counter-trend?

During the last year something has changed, crypto market has seen a contraction which led lot of Blockchain companies to loose a bit of trust and to start reducing their budget, including cutting their staff. 🤕

At Aave we worked hard, taking the community feedbacks in high consideration, and we built a solid and working business model that has proven to be a use case also in this uncertain market conditions: ETHLend decentralized app. 💪🏽

So what? We are still investing, being confident and dreaming big! Our willingness to expand and grow comes in different forms: we rebranded our company, we are always improving ETHLend, we are launching new products and we are expanding our presence and our team.

Is London Still Actrative For Startups?

At the end of last year we took the decision to open a new office. Again, we have swimmed against the tide: we chose London, even if Brexit seemed to harm the startup culture and lowered investments in the UK, making it less attractive for new businesses.

However, thanks to the networking and several events at which we pitched and participated (such as London Ethereum Meetup), we understood that London was the right place to fulfill our institutional demand, since it still represents the financial center of the world and to access to more talent.

May 2018 — London Ethereum Meetup

Moreover, London FinTech community is the biggest in the world and we wanted to be closer to such a welcoming, inspiring and exciting landscape.

And among the multiple reasons, how to forget Fish & Chips🍟?