Check out the official December 2010 web analytics that LDS Inc. doesn’t want you to see:

How many people visit Church sites? The family of official Church sites (LDS.org, Mormon.org, FamilySearch.org, etc.), gets about seven million unique visitors per month. What are the biggest Church sites? FamilySearch.org is our biggest site with about 3.5 million visitors a month. The LDS.org home page gets about 2.5 million visitors a month. The Gospel Library, which has current and past magazine articles, gets about 1 million visitors each month.

How many websites does the Church operate? The Church operates over 100 different websites. We have about 65 international sites for countries around the world, plus more than 50 other official Church sites (and the number keeps growing). What are the top international sites? Brazils site is our biggest international site with almost 40,000 visitors each month. It is followed by Argentina, Mexico, Japan, and Germany.

Why does LDS HQ want to prevent these stats from seeing the light of day?

1) Unlike this ballyhooed LDS stat, these web stats are accurate.

2) Unlike this announcement, publishing these stats would not generate useful buzz.

3) The international numbers have got to be a huge disappointment.* They would seem to suggest that we’re already much bigger than the membership of the church outside the U.S. (“we” being the disaffected Mormon underground). Think about that and then think about how you’d explain such a frankly pathetic outcome to the folks paying tithing to build chapels and temples overseas.

View/download the source doc here.

* “Brazil boasts more than a million members, the worlds third-largest Mormon population, after the United States and Mexico. It has 27 missions, more than any country outside the U.S. About 10 percent of the faiths 52,000 missionaries are called to Brazil.”