Major Nelson is, well, quite frankly he’s toying with us. He’s tweeted something peculiar a bit ago: a tease back to the I Love Bees campaign. In case you don’t know, I Love Bees was a viral marketing campaign launched prior the launch of Halo 2 that served as an alternate reality game to hype up the launch. While I personally wasn’t around to experience it, it was one of the best ARG’s in history, gaining 250,000 views – a boatload in 2004.

Anyway, nine days ago Major Nelson tweeted us this little nugget:

I am fascinated by Bees. Their organization, resourcefulness, adaptability, navigation skills & contribution to nature is captivating — Larry Hryb (@majornelson) January 10, 2014

Harmless enough right? Well, we then have the following response from Quinn DelHoyo, one of the team members at 343 Industries…

@majornelson That’s why Utah is known as the Beehive state and has its symbol on the state flag/seal. Cool creatures. — Quinn DelHoyo (@quinndelhoyo) January 10, 2014

After that, a response to MajorNelson came with “Is this the start of I Love Bees 2.0?” and the following response from Major and the Social Marketing Manager at Xbox – as in, the guy who would handle viral (read: social) marketing.



Coincidental? A joke? Maybe. Funnily enough, though, this year marks Halo 2’s ten year anniversary which also puts this year as a great year for Halo 2 Anniversary – a game Halo fans have been very anxious to see come to fruition. This could be many things other than a Halo 2 Anniversary ARG though. Microsoft and 343 could be rebooting I Love Bees for round 2 to hype up Halo 5, which wouldn’t be a bad idea.

Either way, we’ll keep our eyes peeled for more information.

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