SEPTEMBER 2 2017: More than 1000 animal rights activists gathered for a rally & march for animal rights in Manhattan Photo: Shutterstock

SEPTEMBER 2 2017: More than 1000 animal rights activists gathered for a rally & march for animal rights in Manhattan Photo: Shutterstock

The People for the Ethical Treatment of Animals (PETA) is no stranger to controversy. The extremist animal rights group is well known for their outrageous and frequently offensive marketing.

The group likes to use hot button issues to tout veganism and decry animal testing, circuses, and other cruelties inflicted on our fur friends. But their gung-ho litmus tests often neglect to show compassion for… humans.

Now PETA is comparing anti-LGBT and racial slurs to “speciest” phrases like “bring home the bacon.” In a chart posted to Twitter, the group suggests using the alternative, “bring home the bagels.”

Related: Meet the man who is PETA’s first-ever trans ‘Sexiest Vegan Next Door’

“Just as it became unacceptable to use racist, homophobic, or ableist language, phrases that trivialise cruelty to animals will vanish as more people begin to appreciate animals for who they are,” the group tweeted.

Just as it became unacceptable to use racist, homophobic, or ableist language, phrases that trivialize cruelty to animals will vanish as more people begin to appreciate animals for who they are and start ‘bringing home the bagels’ instead of the bacon. — PETA (@peta) December 4, 2018

Obviously, no one has violently attacked a small rodent while screaming, “I’m gonna make you my guinea pig,” and the comparison is patently offensive to the victims of homophobic and racist hate crimes.

And Twitter was sure to let them know just how tone deaf the comparison is.

Really PETA? It *became* unacceptable? For an organization that prides itself on (and puts others down for not) taking the moral high ground, please enlighten me as to when it was EVER morally acceptable to use racist, homophobic, or ableist language? — Beyhan Ibici (@ChesapeakeBey) December 5, 2018

https://twitter.com/ira/status/1070103861786857472

Don't you fucking dare put "anti-animal" phrases on the same level has hate speech. That's totally bullshit. Oh sorry, is that offensive to bulls? No wait, I don't care. Animals don't understand these words, and nobody uses them because they hate animals. This is just stupid. — Mark Langridge (@Volgroth) December 5, 2018

I’m sorry what? My cat will never be affected by me saying “cat got your tongue” in the same way I am affected by someone calling me the n-word, but go off I guess. — Madi Keith (@MoodyMoot) December 5, 2018

I had to check the PETA leadership photos to answer the question of what kind of privileged entitled bullshit could cause someone to equate hate speech with "anti-animal phrases." Blinded by the whiteness. By the way, – don't abuse animals. — M Pérez 🇵🇷 (@maipe6917) December 5, 2018

"feed two birds with one scone" has broken my brain i'm going to die laughing https://t.co/dYj9UrYhAx — julia reinstein 🚡 (@juliareinstein) December 4, 2018