Roger Yu

USA TODAY

Kellogg, the food manufacturer that owns Pringles and Pop-Tarts, confirmed Tuesday that it will discontinue advertising on Breitbart.com, the far-right news and commentary site that was formerly run by a top aide of President-elect Donald Trump, Steve Bannon.

The site has come under fire on social media in recent days as consumers, angered at what they say is its racist, sexist and anti-Semitic content, publicly name its advertisers. Bannon worked as executive chairman of Breitbart News until he left to run Trump's campaign. He was scheduled to return to Breitbart, but earlier this month, Trump named Bannon his chief strategist, stirring more of the site's critics to call out its content and appeal to its advertisers.

"We regularly work with our media buying partners to ensure our ads do not appear on sites that aren't aligned with our values as a company," Kellogg spokesperson Kris Charles in a statement. "This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content. As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed. In this case, we learned from consumers that ads were placed on Breitbart.com and decided to discontinue advertising there."

Steve Bannon: 'I’m not a white nationalist, I’m a nationalist'

Breitbart News couldn't be reached for comment. But in an interview with The Hollywood Reporter, Bannon has claimed that he was not a White nationalist, as many liberals assert. "I’m not a white nationalist, I’m a nationalist. I’m an economic nationalist,” Bannon said.

Other companies have already said on Twitter that they will stop advertising on Breitbart. They include pharmaceutical manufacturer Novo Nordisk, eyeglasses maker Warby Parker and the San Diego Zoo.

AppNexus, one of the largest online advertising networks, also blocked Breitbart News.

Contributing: The Associated Press