You know his distinctive baritone voice, especially if you’re a fan of animated super-spy Sterling Archer or the can of mixed vegetables in Wet Hot American Summer, but rarely do you see H. Jon Benjamin in the flesh, outside of late-night TV chat shows or his recent stint on Master of None.

But the beloved actor-comedian (Archer, Bob’s Burgers, Family Guy, Aqua Teen Hunger Force) has a new gig—and a senior management title to go with it—as a spokesperson for Arby’s. He’s donned chef’s garb and become “Head of Sandwiches” to stress that the fast-food chain offers more than its signature roast beef these days.

That’s all your grandparents ever ordered at Arby’s (or all they ever ate 24/7), he says in a new spot from Fallon, but times have changed, with the restaurant featuring smoked brisket, double-decker Reubens and more than a dozen other varieties of protein-and-carb combos. (There’s probably no hope for a switch in grandpa’s diet, but, it’s okay, he can still get the flagship meal.)

Consumers can be forgiven for not knowing about the breadth of Arby’s menu, he says. In fact, they could be thrown off by the iconic 60-foot hat-shaped signs that declare: “Arby’s Roast Beef Sandwich is Delicious.” Could this be a case of successful marketing actually working against a brand? He leaves the question unanswered, but his meaning is clear.

Since self-deprecation is part of the Arby’s playbook, these new commercials continue the theme, with Benjamin bringing a light touch to the restaurant’s referential advertising (and is a departure from his usual sardonic humor).

The new campaign, under the long-running “We Have the Meats” tagline slightly altered to, “We Have the Meats … For Sandwiches,” launches Sunday with two 30-second spots.

CREDITS:

Agency: Fallon

Client: Arby’s

Executive Creative Director: Rick Utzinger

Creative Director: Joanne Torres

Copywriter: Mike Behrends

Art Director: Rob Anton

Group Planning Director: Adam Chorney

Head of Integrated Production: Pat Sidoti

Associate Producer: Kolter Ridge

Director of Business Affairs: Brendan Lawrence

Business Affairs Manager: Mona Morris

Group Account Director: Chris Campbell

Account Supervisor: Payton Gallogly

Account Manager: Sean Donovan

Operations Lead: Hadley Swaggert

Production:

Director: Adam & Dave

Managing Director/Partner: Mal Ward

Managing Partner/EP: Marc Marrie

Head of Production: Christa Skotland

Producer: Pat Harris

Production Manager: Corey Choat

Dop: Peter Donahue

Production Designer: Noel McCarthy