CHEDDA...SMOOTH LEATHER DESIGN, LOW HEEL FOR EXTRA COMFORT, ALL AGE LEVELS, UNISEX, GRIPPED SOLES FOR PRECISE FOOT MOVEMENT ACROSS ALL SURFACES, SHOE COLORS FOR ALL SEASONS, $ EMBLEM ON SHOE TOP GIVES IT A LOOK OF FINANCIAL SUCCESS, IN ADDITION HIDDEN LACE INSETS... PRICED AT A LOWER COST THAN IT'S COMPETITORS, WHAT COULD BE BETTER, PERHAPS INCLUDE A MID RISE TO THE COLLECTION...ANYTHING MISSING, NOTHING

During my school days at Columbia college, I came up with the idea and concept of Chedda Make it Betta footwear. Just, one day a friend of mine was selling shoes, knock offs, Gucci...right then! I said "we should make our own shoes, come up with our own designs and wear our own shoes, and sale our own shoes"

Thus, Chedda was born. I got the name Chedda, from Cheddar Cheese, and started working on my designs until I finally finished. Next, I needed a prototype, so I did some research, google, emails, and phone calls just to find out it would cost me $20,000 for a prototype, and millions to get into the shoe industry

Finally, one day I walked into a shoe repair shop, and asked if there was a shoe cobbler their who could make my design, and the guy, Roy (Oak Brook shoe repair,) say's "let me see it." I opened my portfolio, showed him my designs, and then he said "yes, I think I can do something. In fact, if you want to learn how to do it yourself, come back, and I'll show you how to do it"

On January 1st, 2013, Roy Corona with the help of Gustavo Herrera, helped me finish my first prototype. Four years later, look how far Chedda has come. Once Chedda shoe company is fully developed we can train others in the art of shoe making, and bring jobs back to our community

Above, are the samples chosen for development. In sample #2 the final product will differ in color, but will match the sample in appearance and manufacturing methods

Chedda, has made an agreement with a supplier of custom made shoes who will mass produce our one-of-a kind designs, and meet our standards of specified quality

We will be utilizing funding finances to manufacture our product for sale's to commercial distributors, and online sale's

Our short term goal is to create a shoe line for men, women, and children

Our long term goals are to create a clothing line for men's and women's wear

First, Chedda is going to establish a secure website with photos of all style's Chedda has to offer

Chedda's, supplier is the same company that produces Timberland, and ALDO footwear

In return, for your support we will host an event for members, private and non-private donor's

In closing, Chedda is looking forward to being successful, and being a proud addition to the Minority Business Enterprise association

HONORABLE MENTION:

Gus/ Shoe Cobbler

Roy - Oak Brook Shoe Repair/ 630-368-1331

Sara - The Chicago School of Shoemaking and Leather Arts/ 773-242-7436

Pat - BLM/ Cold Water Mississippi

Will - Bronzeville Boutique by Lady Mocha / 4259 S King Dr / Photography

Brandon - I'ma genius Blake/ 312-678-9639 / Videography

La Trell - Agriculture, Bronville/ 530 E 43rd st / Wardrobe

Olivia - Seed Chicago/ Accion

Shawn - Small Business Development Center/ Harper College

Mr. Murphy and Mr. Revin - Bop Biz Center/ 644 E 79th st

Sharon - Extensions by Mariell/ 312-771-6986

Wesley - Recording Engineer/ 4835 Studios/ 312-618-9032

Famita/ I.T.

Juan - Primary Staffing/ 773-641-8576

Mrs. Michelle Harris - 8th Ward Alderman/ Regular Democratic Organization

Ray - Englewood SBDC / 773-677-2619

Ryan - Sunshine Enterprises/ 501 E. 61st