The Los Angeles Football Club (LAFC) announced today a 360-degree partnership with GUESS, the global lifestyle brand famous for its trend-setting denim and unforgettable ad campaigns.

GUESS will become LAFC’s official denim partner who will provide off-field custom suiting and fashion looks for the Club. Players will be seen in custom Italian made suiting made by Marciano, a sophisticated brand extension under the GUESS umbrella as well as contemporary fashion looks from GUESS’ men’s line, infusing style and personality into the American professional soccer scene.

The partnership, a first of its kind in MLS and for the iconic fashion brand, is a three-year partnership with LAFC, which plays in the heart of the city where GUESS was born in 1981, making it one of the first denim brands to establish its headquarters in downtown L.A. Both LAFC and GUESS have forged a strong connection to the City and surrounding communities, and Los Angeles has always been central to GUESS’ ethos and brand identity. LAFC’s Banc of California Stadium is less than three miles from the GUESS HQ.