EMS has been signed as an exclusive provider of SOCIFI's Wi-Fi marketing, analytics, 4G sponsored data and advertising solutions.

Under the agreement, EMS will provide SOCIFI's applications to network providers and telecom carriers to enable them to generate advertising revenue through their Wi-Fi and 3G/LTE networks.

EMS has already introduced the service in the Eastern Europe and South African market with Wi-Fi network owners, and it is under implementation with over 20 other countries across the region. Through this service, network owners offering public Wi-Fi in places like malls, hotels, etc. as well as telecom carriers offering LTE networks create an additional revenue stream on their pre-existing infrastructure through relevant and targeted advertising shown to users even if they are not their SIM customers.

"Carriers worldwide for many years have struggled with declining revenues, commoditization of services, competition, and are often being seen as a ‘dumb pipe' for social media and other popular applications. This partnership with SOCIFI and the introduction of its services in the region will change the current scenario. It's one of the most exciting areas in the telecoms carrier industry and a chance for carriers to turn the tables on OTT players, as well as generate mobile digital advertising for their customer bases for the first time. Overall we see tremendous opportunities and this is a game changer for carriers and network owners" commented Zulfiqar Khan, CEO, EMS Mobile.

The SOCIFI application allows a network provider to control ad content on the network, with features to control ratios for content, and deliver advertising targeted content based on location, demographic or time. Advertisers are also able to accurately benefit from targeted advertising, access analytics data and to gain customer feedback.

Zdenek Hornych, CEO, SOCIFI said: "At SOCIFI we believe in disrupting the Mobile Data Market. In this complex digital age we help businesses measurably improve the communication with their customers. We believe in the future of Mobile Data Sponsorship & Subscribers' Engagement and partnering with the local influencers and leaders is a part of our strategy."