Cangoroo, a Swedish startup, is jumping – pun intended – into the ever-growing micromobility market. While similar companies are focusing on bicycles and electric scooters, Cangoroo is introducing an alternative mode of transportation it calls both sustainable and joyful: pogo sticks.

According to a May 16 press release , Cangoroo plans to launch its pogo sticks this summer. Stockholm and Malmö are first on the list to receive the devices. But Cangoroo hopes to quickly expand worldwide, operating in cities such as London, Paris and San Francisco. The app-based pogo sticks are expected to run on a similar pay-per-minute model as their e-scooter competitors.

Cangaroo is certainly not the first company to come up with a creative, environmentally friendly commuter option. Bicycle and dockless e-scooter rental companies have increasingly been popping up in urban areas, giving city dwellers more ways of zipping through town.

But Cangoroo CEO and co-founder Adam Mikkelsen doesn't appear concerned about the competition. He believes the micromobility market has become "overcrowded" and its marketing too "generic." The classic pogo stick is fun, unexpected and "something a lot of people can relate to from their childhood," Mikkelsen says.

Cangoroo has received quite a bit of skepticism , with some questioning the product's effectiveness and others wondering whether the whole campaign is one big joke meant to mock the ethos of startups.

"If the company's promotional YouTube video is not a joke about the aspirations of startup marketing, an actual parody could hardly do better," wrote Curbed San Francisco .

The founders behind Cangoroo are also the founders of ODD Company, a communications agency known for creating fictional products, such as grass slippers, known to make a splash for existing brands.

But for now, at least, they insist there is nothing fake about their pogo sticks.

"With a lot of initial questions along the line of 'is this for real?', we feel the need to underline that Cangoroo is 100% real," Mikkelsen said in a statement in May.

Eric Calderon , the company's chief marketing officer and co-founder, described their innovative pogo stick idea as "fun, healthy, and good for the environment."