Apple's new wireless, $180 AirPods have less than a week to meet their original shipping target of "late October," and now the company has confirmed that such a launch is officially off the table.

A Wednesday statement, given to Ars Technica just one day ahead of the company's latest Mac-related press event, confirmed Apple's decision to delay the wireless headphones' launch. In the statement, Apple tells Ars that the company "needs a little more time before AirPods are ready for our customers."

"The early response to AirPods has been incredible," the Apple statement reads. "We don't believe in shipping a product before it's ready."

Apple declined to offer any estimate or release window information about when to expect the AirPods' official launch. We can only imagine that Apple wants "a little more time" to be somewhere within the next few weeks so that this holiday season's rabid iPhone 7 and 7 Plus shoppers can pony up for wireless earbuds for their jack-less phones. Perhaps timing information will appear on the product's official site soon; currently, it still reads "late October."