Even with your doors closed and customers required to stay at home amid lockdowns and social distancing protocols, you can still use this opportunity to build your brand. This doesn’t imply you take advantage of the situation but rather be compassionate with your audience to position your brand as a relevant authority with something valuable to say. Even if you are not on the front line or run an essential business, this does not mean you simply wait for things to get better. The world has always thrived on innovations in difficult times so it’s about time you adapt your communication strategy as well with modern communication channels.