Viktor Hertz made us laugh with his Honest Logos series and now our very own My Modern Met logo designer, Graham Smith, messes with our minds (in a good way) with his Brand Reversioning set. He describes a “Brand Reversion” as a brand logo that has undertaken a creative change based on the visual style of another brand logo. In other words, they're “brand identities with a split personality.”

For most of these, Smith swaps out two leading competitive brands for one another.

Isn't it all a bit disconcerting? Makes us think twice about all that advertising/marketing swirling around in our heads…











































Questions about this side project? Graham answers a lot of them for you in this post. Make sure to check it out.

Graham Smith's website