Headline: Oracle-Certified DBA in Florida. Years of Experience: 5 Experience details go here. Major project details go here Sign-up form for free consultation, the deadline information, a pre-checked Check box for permssion to opt-in for newsletter subscription & call-to-action go here. Contact information for Free project sample (both online & offline) goes here.

Diagnosis

Targeted keywords: DBA



Use keyword to begin Title Line: DBA



Keywords in Display URL: MrDatabase.com/DBA



Keywords in title: DBA



Keywords in description: Florida DBA-5 Years Exp.



USP: Oracle Certified DBA-5 Years Exp



Provide incentive: Contact for Free Project Sample / Free Consultation.

Sense of Urgency: Free 1st Consultation Ends 5/1/09.



Call -to-Action: Contactfor Free Project Sample.



Domain Name with a matching theme of the industry: In this example, select a domain name with the keywords that match the nature of high-tech and DBA and industry, such as DataWarehousing, etc



Keep Display URL concise: use XYZFood.com/Cereal as opposed to www.XYZDatabase.com/DBA or http://www.XYZDatabse.com/DBA



Target ad copy on a certain stage on a buying cycle: comparison stage.



Proper capitalization: capitalize first letter of each word to make ad more conspicuous than the rest.



Traffic qualifier: Florida DBA-5 Years Exp. Use both Geographical and Experience as qualifiers.



Target audience's explicit level needs with niche phrase: use niche phrase "DBA- Oracle Certified" as keywords to target the explicit need of the potential employers.