Newcastle United are charging supporters £65 for their 2019-20 replica home shirt, making it the most expensive in English football. It is a move that will further infuriate a fanbase already disillusioned by Mike Ashley’s ownership of the club.

The Puma-designed kit, also available in an “players authentic” version for £95, costs 5p more than the next-priciest kits, from Chelsea and Manchester United whose replica shirt will set supporters back £64.95. Adding shorts and socks takes the full cost of an adult version of the Newcastle kit to £116.

Ashley is also the chief executive of Sports Direct, who have built their brand on selling cheap athletic wear. Supporters have criticised Ashley for a number of years due to a perceived lack of investment in