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Zach appears to have had the equivalent of a mic drop the following year in his 1699 work ‘Popery, Superstition, Ignorance, and Knavery, Confess'd, and fully Proved on the Surey Dissenters’. The title says it all (as is often the case with these early modern publications and their epic names). This historic social media storm took place over years, and used letterpress printing rather than touchscreens, but these authors may have related more than we might expect to the 21st-century struggle to pack meaning into a 280-character limit and to ensure their version of the story was the one that went viral.