The whining cape-wearer has captured many of the series’ fans and mock-fans by turning Kylo Ren into a hilariously angry teenager.

At 155,127 average daily likes and retweets, plus 608,000 followers, Emo Kylo Ren is well ahead of @FinnfromStarWar (the biggest Finn account) or Rey (@ScavengerJedi).

The resistance is also floundering on Facebook. Finn and Rey’s Fictional Character pages are trailing Kylo Ren’s by more than 70,000 likes.

Rookies Finn and Rey are also no match for wookie Chewbacca — whose Public Figure page has 208,000 fans — or Han Solo, who has 44,923 fans.

The old-guard rebels are much more successful than the resistance on social media. A clear indicator that Finn and Rey aren’t reaching their potential on social media is that Jar Jar Binks’ Fictional Character Facebook page has four times the fans of Rey’s: 20,876 to her 4,428.

On social media, the dark side wins — but the franchise as a whole is losing. Added together, dark side and light, Star Wars’ stars and characters have surprisingly low fan numbers. With millions of movie tickets sold, shouldn’t they have millions of likes?

When the Resistance and First Order Both Lose

A viral sensation that began on social media, like Alex from Target, only attracts more fans as it snowballs and is picked up in old media (TV, radio). After appearances on TV following his breakthrough on Twitter, Alex from Target now enjoys more than 739,000 followers on the platform and 1.8 million on Instagram. That’s more than seven times the original number of people who engaged with the initial tweet that made him viral.

How does Daisy Ridley, star of the biggest movie in the world, have 800,000 fewer Instagram followers than Alex Lee, a teenage Target cashier? Ridley’s Instagram following has gone from 400,000 to 1,000,000 over the past two weeks, but growth is slowing down.