I went to purchase the blue backlit version of this keyboard, which was on sale for $55. After ordering online, and going to pick up at the store, they were unable to locate the version I purchased. The store managers, however, decided to upgrade me to this RGB version, for no additional cost. Thank you for that :D As for the keyboard itself, it's mechanical. It was just released in late July, so as of right now, there is hardly any information about it. At the price I paid, it is amazing. At the normal ~$120 price point, it is still pretty good. It uses Kailh Blue switches, which are copies of Cherry MX Blue switches. Being copies doesn't mean they are bad, and I actually prefer the feel these have (slightly heavier feel) versus the more expensive Cherry switch. These being Blue copies, they make a clicking sound when actuated, and you can also feel a bump as well, which is great for typing. I wouldn't recommend clicky switches for gaming. The RGB is beautiful, and allows you to do all sorts of custom programming of the keys, including individual coloring of the keys, as well as various effects. The software is a little confusing to figure out at first, but simple for a techie after a few minutes. This keyboard is ridiculously heavy, but is also one of the most sturdy keyboards I've come across. If you don't care about the RGB lighting, then you can get the single color version for around $80. But overall, this keyboard is really fantastic for anyone who wants a full RGB backlit, mechanical keyboard.