Incredible women are everywhere and they look the way they want to look

Who entices you into the online rabbit hole ‘Wowwwwww’ on Pinterest? What faces are your algorithms made up of? Mine? I could stare for hours at Boney M album covers or a gliding 70s Diana Ross.

These searches are ‘peak oxytocin’ fodder for me. But they are mixed up with the gyal-power aesthetic of 90s garage ravers – complete with golden hoop earrings and frosted lipstick – as well as Caribbean dancehall queens, and the pioneers of ‘don’t-give-a-shit-what-you-think-of-how-I-look’, like Poly Styrene from X-Ray Spex and, of course, the many astonishing women I follow on Instagram (@dreamwifetheband, @zeziifore, @naomishimada).

Poly Styrene was a pioneer of not caring how people thought she looked

Incredible women are everywhere, wearing their excellence on their sleeves and on their faces, challenging an Identikit ‘Kardashian’ when it comes to who looks great. Play is the way and make-up artist Pat McGrath (@patmcgrathreal) captures this with her own range including lipsticks that turn your lips to liquid heaven.

Try her Lust Gloss Kit in Colour Blitz. This gorgeous set includes four of the most vibrant colours.

Follow Gemma on Twitter @gemcairn and Instagram @gemagain

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