How do you say CROISSANT?

Do you use a special-sounding French pronunciation? Like kwu SAHN ?

Or, do you use a more American pronunciation, like kruh SANT?

Do you go with the super-American, CREscent?

Or even, CROIscent?

What is the best choice?

Given my previous posts, it might be obvious that how you say this word depends on what kind of impression you want to give, where you are, what sort of event you are participating in, and how flexibly aware of language you are. But how might one gain the awareness to use this word and its myriad possible pronunciations effectively?

In Citizen Sociolinguistic fashion, we can start by turning to the Internet:

A question to Google like, “How should I pronounce ‘Croissant’?” leads to a few possibilities. One woman from RachelsEnglish.com confidently explains that if you are speaking American English, you must say kruh SANT:

Another YouTube video features this same pronunciation, a simple picture of the typed word, and a cold and lonely wind blowing in the background for 16 sad seconds:

But other Internet posts carefully explain the truly French way to say this word.

For example, this response, from Karma Chameleon, to the question “How is ‘Croissant’ pronounced?” (posted under the “ethnic food” category on Yahoo answers) was designated the “Asker’s Favorite”:

Phonetically – ‘ Kwar-sor’ -spoken fast.. Haha, best way I can describe a French accent in type!

So, both the “American” kruh SANT, and the “French” kwu SAHN (or kwar-sor) have proponents (no sites seemed to condone “CREscent” or “CROIsent”).

Narrowing it down: kruh SANT or kwu SAHN?

Continuing my Citizen investigations, I talked to a few students and friends, and a common answer I got when I asked them about “croissant” was: I say “kruh SANT.” But my mom uses “kwu SAHN” no matter what the context. So, one mom from Long Island might say something like this (rough replication of her daughter’s rendition):

Greab me a cup a cawfee and a kwu SAHN

Another Mom (from Boston) would say something like this:

I’ll take heam and cheese on a kwu SAHN. And a cup a cawfee, skim milk, two sweetnuhs.

Now why do American moms say this one way, but the YouTube teachers of “American English” insist on kruh SANT? What does this tell us about language?

Finally, I happened to ask an Ivy League French Instructor: What do you think when an American says, in the midst of a Ham and Cheese type sentence, Kwu SAHN ? She smiled:

I think it sounds cute.

This expert on The French Language did not choose to say “exquisite” or “correct.” But, smilingly, “cute”! And, when my friends discussed their mothers’ pronunciation of the word, I sensed them also glowing with sentiment for this lovable feature of their mom’s repertoire.

So, as usual, Citizen Sociolinguistics reveals the nuance of ways with a word, but no absolutes about how we must say it or what counts as “American” or “English” or even “French.” Instead, we forge on, learning new ways, and new understandings of languages in conversation with each other, with one another.

What do you think of Kwu SAHN? How does your mom say this word? What does this type of pronunciation conundrum tell us about language these days? Weigh in here and comment below!