Christopher Nolan’s Dunkirk movie tells the story of the heroic evacuation of 330,000 stranded soldiers from the beach of Dunkirk in 1940.

With a $106 million opening weekend and impressive Rotten Tomatoes scores, the film has undeniably been a success.

But getting kids interested in history is no easy task. What could get youngsters interested in a film depicting the events of World War 2? How about one of the most ubiquitous names of the social media era – Harry Styles.

Fresh from releasing the annoyingly catchy song ‘Sign of the Times’ Styles appeared on the silver screen, playing Alex in Nolan’s latest blockbuster. But was Styles’ casting successful in bringing a younger audience to the movie?

We used social data to try to answer that question.

Dunkirk Movie followers are predominantly also Harry Styles followers

Brandwatch Audiences is a great tool for comparing different groups on Twitter. We used it to analyze the followings, professions, genders and interests of @DunkirkMovie’s audience.

To begin, there’s no doubt about it. Harry Styles fans (or at least people who follow @Harry_Styles) make up an enormous portion of the @DunkirkMovie following.

Nearly 75% of @DunkirkMovie followers also follow Styles.

How did this affect @DunkirkMovie’s demographics?

War movies tend to be more popular with male audiences.

Surprise, surprise! Dunkirk followers (like Styles followers) skewed disproportionately female.

Compare this with other recent war movies like Hacksaw Ridge (2016) and the more romantic Allied (2016). You’ll notice that each of these movies has a higher proportion of male followers than Dunkirk and both had more male followers than female followers.

There’s also a clear difference when it comes to professions.

Styles has an enormous student-based audience (the youngest-skewing demographic on social beyond parents setting up fake accounts for their toddlers). This is also translated in Dunkirk’s following compared to the other war movies we looked at above – Hacksaw Ridge and Allied.

Dunkirk has a higher proportion of student followers than the Twitter average, while the other war movies had far fewer.

Dunkirk movie followers also didn’t really care that much about movies compared to the other two films. Instead they really, really love music.