Review: Bacon McDouble from McDonald’s

Posted May 8th, 2012 | 3:44pm by Ryan

I appreciate taking quick-service grub for what it is and not having to feel like every ingredient has to be analyzed to figure out if the price seems right. This situation comes with few and far between anymore because fast food seems to try too hard to go “premium” and price their menu dangerously close to higher quality fast casual fare. That said, paying a buck for a McDonald’s McDouble is something I can appreciate. The new Bacon McDouble on the other hand…

McDonald’s describes their Dollar Menu McDouble like this:

Two 100% beef patties simply seasoned with a pinch of salt and pepper, a slice of melty American cheese and topped with tangy pickles, minced onions, ketchup and mustard.

Simple enough right? Throw some bacon into this burger and you’ve got something you can slap the word “NEW” in front of and price it however you like because it’s new. Well, adding bacon to something shouldn’t make it new. Adding bacon to anything should just be a standard upcharge option. With the Bacon McDouble, you get a great value menu burger that is now about double the price ($1.99) because of that added bacon. It wouldn’t seem so bad if we weren’t already used to the standard McDouble $1.00 price tag. So it goes without saying, the bacon isn’t worth 99-cents, and you already knew that. I don’t even like McDonald’s bacon to be completely honest. McDonald’s bacon tastes too much like McDonald’s breakfast for some odd reason and I’ve never been too crazy about McDonald’s breakfast. Furthermore, the addition of bacon to a burger that already has sour pickles and mustard throws off the balance of ingredients. Bacon would work better with the Daily Double (also oddly priced).

The original McDouble is fine the way it is. Toying around with bacon or lettuce/tomato just to give the burger a new name and price will more than likely just agitate the consumers. I guess giving the customer too much control with customization will lead to a different business model altogether and I’m the last person to claim to be an expert in what will be successful and what will fail. I’m a self-admitted moron with an opinion and the Bacon McDouble isn’t worth your $1.99. Two McDoubles, on the other hand, is totally worth your $2.00. 🙂