The hacking collective Anonymous has targeted the Recording Industry Association of America (RIAA) and the Motion Picture Association of America (MPAA) before. But last year’s month-long media boycott, #OpBlackMarch, failed due to “a lack of participation and any way of showing effectiveness.” Well, that’ll do it.

Anonymous has targeted these industry organizations due to their support for SOPA, PIPA, CISPA, the Copyright Alert System, and other measures Anonymous sees as limiting free access to information online.

Now they’re trying the boycott tactic again, with a narrower beam. The new operation is called OpNoShow.

“This year we will call for a boycott of one movie a month in preparation for boycotting the summer blockbusters,” according to an announcement on AnonNews.

“The first target will be a movie titled Oblivion starring Tom Cruise (Because fuck Tom Cruise). It will be coming out April 27th. Do not go see this movie on its opening day or during its opening weekend.”

According to IMDB, the movie’s U.S. release date is actually April 12. If you must see it, for a given value of “must,” Anonymous is encouraging its supporters to pirate.

The group plans to boycott one movie a month “in preparation for boycotting the summer blockbusters.”

They will be tracking “real time updates on the success or failure due to financial reports from various media outlets” to determine the efficacy of the boycotts.

Art via @p0etics