The iconic billboards at Piccadilly Circus have been lighting up London for nearly a century, with the first electric billboards appearing on the London Pavilion way back in 1923.

But now the six billboards could be replaced by one huge screen, as Land Securities, which owns the site, has been granted planning permission to replace the six screens with one giant mega-screen, which could be worth £30 million. The move could take a while, as existing advertisers such as Coca-Cola – which has been there since 1955 – could have a long-term contract. But if it goes ahead, all those #piccadillycircus snaps will never be quite the same.

Photo: Lee/Flickr

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