UPDATE, 9 AM: During the CW executive session, the network’s topper Mark Pedowitz gave more details about The Flash project. It will be the origin story of Barry Allen who will be introduced as a recurring character on Arrow this coming season starting in the fall. “We want to expand the DC universe of characters,” he said. As for how the project came together, Pedowitz said he late last year brought up the idea to DC Entertainment president Diane Nelson who turns out had already been discussing it with WBTV’s Peter Roth and producer Greg Berlanti. Pedowitz also confirmed that “Amazon is on pause (as) the script is not exactly what we wanted, and with an iconic character like Wonder Woman, we have to get it right.”

Related: The Flash Will Be Introduced In 3 ‘Arrow’ Episodes, Will Start Off As “Ordinary Man”

EXCLUSIVE 7 AM: Another DC Comics male superhero is looking to join the CW’s lineup. I’ve learned that the network is fast tracking Flash, a drama project based on the DC character from the Arrow team of co-creators Greg Berlanti and Andrew Kreisberg and director David Nutter. The CW is expected to discuss the project at today’s TCA presentation. I hear there is an idea is to introduce The Flash on Arrow next season before spinning it off into its own series. I hear Flash will be written by Berlanti, Kreisberg and DC Entertainment’s Geoff Johns who also has written for Arrow. Nutter, who helmed the Arrow pilot, will direct the potential pilot, while Berlanti and Kreisberg are expected to run the potential series. Marc Guggenheim, who developed and executive produces Arrow with Berlanti and Kreisberg, is not involved in Flash as he busy with Arrow, now heading into its second season.

Expanding DC’s footprint on the CW has been a priority for the network and DC sibling Warner Bros. TV, especially following the departure of the long-running Smallville and in light of the recent success of Arrow, one of few breakout hits last season. This past development season, the CW developed a Wonder Woman origins project, which didn’t go to pilot. The network in May commissioned a new script with a new writer which has been delivered, but I hear the network has hit the pause button on the project. Flash is certain to get a priority given its A-list auspices. Arrow is one of the CW’s top series, along with The Vampire Diaries and veteran Supernatural, all three of which are being used to spawn new series. The network used The Vampire Diaries last season to spin off The Originals, while Supernatural‘s upcoming ninth season also will feature a planted spinoff episode.

Created by writer Gardner Fox and artist Harry Lampert, The Flash is a name shared by several comic book superheroes from the DC universe. All incarnations possess “super-speed” or an ability to run and move extremely fast and use superhuman reflexes. The second Flash alter ego, Barry Allen, headlined the 1990 CBS live-action series The Flash starring John Wesley Shipp. Incarnations of The Flash character also have appeared in the Young Justice animated series. Berlanti and Johns are XWarner Bros. several years ago. In addition to Arrow, Berlanti has new CW series The Tomorrow People.