Welcome to Drunk on Chips. I'm a potato lover whose potato-loving father always kept our snack cabinet stocked with a carefully curated collection of chips. Here, I give you an honest review of a specific bag.

The Setup

Cape Cod

In the very first entry of this column, I let it be known that my death row chip flavor was salt & vinegar. It's been a contentious statement in the months following. Friends and family know that I do this each week; they tell their friends and family when I meet them, and the first question they ask is always related to that of my One True Chip.

"Huh, you don't say?" is the general reaction when I tell them. I get it, salt & vinegar isn't for everyone. They tend to destroy your mouth, and leave you with nasty breath and sticky fingers. Powering through a bag is a masochistic experience.

But it's one I love, and so you can imagine my excitement upon receiving Cape Cod's new limited edition Pink Himalayan Salt & Red Wine Vinegar chips. They're not only a subtle twist on my problematic fave, but also for a good cause: the reason for their existence—and vibrant pink bag—is to celebrate Breast Cancer Awareness Month (October) and donate to breast cancer research.

I'm extremely in.

The Assessment

I'll say right away, there's nothing remarkably different about these when compared to Cape Cod's standard (read: wonderful) salt & vinegar chips. What I will give them, however, is they're less harsh on the mouth, a bit less malty.

I'm allergic to oysters, but Esquire.com Style Director Jonathan Evans, who's become my official chip flavor gut check (the guy knows his stuff), likened the flavor to that of the little cup of mignonette you get. Oysters are cool, I just can't have them, so this I'll file under complimentary.

The best part, honestly, is the sweet taste of Doing Good. Five percent of all proceeds (up to $25,ooo) will support breast cancer research via the Dana-Farber Cancer Institute in Boston. I could say something corny like "it's the tastiest way to give back!" but you're gonna buy what you're gonna buy. I just hope, dear reader, if given the chance (and if you're a salt & vinegar head like me) you'll forego your normal purchase sometime this month and give these a shot.

Put those good vibes out into the universe and they'll come back, my friends.

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Some Tasting Notes

Size: Adequate. Not a ton of Big Chips in there, but it's excused. It helped me pace myself a little more.

Crunch: Some of the best in the biz. We've said it many times but Cape Cod has unlocked it. It's no different here.

Seasoning: More subtle than your average salt & vinegar, which lends itself to a longer session.

Aftertaste: Also more subtle than the norm. I'm about 75 percent of the way through a bag as I type this, and there's little to no damage. Hard to come by in the salt & vinegar department.

Some Pairings

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Pairing 1: An Italian Hoagie (no, not a sub, a hoagie). They put vinegar on those jawns anyway, so you know the matchup works.

Pairing 2: A seltzer. If you go too fast on these bad boys, they might still damage your mouth, so have a backup bubbly boy just in case you need the power of carbonation.

Pairing 3: Another bag. Support the cause, people.

Ben Boskovich Ben Boskovich is the Deputy Editor of Esquire, where he also writes about style.

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