This semester-long branding and marketing commmunications project began as a request for proposals for the fictional corporation Catapult Resource Management. Catapult is a for-profit corporation in British Columbia specializing in the collection and recycling of waste materials to create and market new products.

I chose to market a boutique men's "wetshaving" brand towards a primary audience of men aged 18-33. The luxurious but affordable act of wetshaving is one that's beginning to regain traction in the modern world, preaching values like ritual, care, and actually enjoying shaving.

Combining the somewhat intimate knowledge I have of the sector with market research helped inform me towards a clean, unified brand identity.

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