It has been a state of mind since the first human started to roam the Earth. It is a part of our genealogy and it is in our DNA. No matter what we do, once we realize that we are about to lose something or someone, an emotion (subconscious desperation or primal instinct) comes into our mind asking us to act and ACT FAST. It is known as Fear of Loss (one of our Primal Instincts - Fear of loosing the next meal may have played a factor in all of us acquiring it regardless of how many generations have passed).It could even be Fear of Missing Out aka FOMO. Here is what I found on Wikipedia. They even have it's own section about how Video game makers utilizes the FOMO.In video games[ edit The video game industry utilizes FOMO to get consumers/players to engage in the medium. Video game publishers will create release windows with early access for those that pay for their subscription service. An example is the publisher Electronic Arts. On their main website they have posted, “Try new …