The goal of this proposal is to engage communities outside of the cryptocurrency industry and introduce them to SmartCash through influencer marketing on youtube.

Youtube demonetization is forcing influencers to look for revenue streams outside of the standard google/youtube adsense strategies. Pay per video advertising is the next step most influencers take.

Cryptocurrency communities like SmartCash are actively seeking great advertising opportunities and influencers are seeking the stability that comes from selling in video advertisements.

Problem #1: Most influencers are too busy with creating their own content to find/negotiate their own deals. Many ignore direct ad sales, wait for email offers or hire a marketing agency which often results in bloated prices due to the overhead of ad agencies.

Problem #2: Most influencers outside of the cryptocurrency industry are interested in selling advertisements but do not want to deal with the hassle of crypto to fiat conversion, etc.

After familiarizing myself with the milestone system of SmartCash and talking to Mark on Discord ( SmartCash Outreach Ambassador ) I believe I have the perfect solution to reduce all risk for the community while keeping all of the upside, but before I continue let me introduce myself.

My name is Israel Casillas Jr ( https://www.linkedin.com/in/israel-casillas-jr-80235751/ ) I am a freelance web designer/developer. I have been working within the esports industry since I created my first project in 2011. Over the past 7+ years I have had the opportunity to meet many individuals within the gaming/youtube industry including plenty of influencers.

About a week ago I began pitching several influencers the idea of creating a service to negotiate direct advertising with cryptocurrency teams/communities, I am now reaching out to various cryptocurrency communities to discuss whether or not they would be interested in marketing through influencers.

I have already pitched everything mentioned here to Mark and I was told that marketing is a bit tricky due to old proposals that never delivered on their promises. Mark also mentioned the pricing model may become a problem since influencer fan bases will vary.

I believe I have a solution for both problems; I am going to start by discussing the pricing model.

Subscriber count is not the best metric to use when deciding the price for advertisements. I prefer to use the average video view count of a channel. If you visit this page ( http://esportsplus.com/?channel=UC1h3bqESVdqkwm123Ce4ZmA ) I developed an average video view calculator by averaging the last 31 video uploads from a youtube channel ( in this case Ben Swann ). You will find the list of videos with their view count, followed by the average video view count ( total views / 31 videos ), and total video views.

I suggest using the following pricing model paired with the average view count of an influencers channel.

Average Views - Price Per Video

10k – 25k - $1,000

25k – 50k - $2,000

50k – 100k - $4,000

100k – 250k - $6,000

250k – 500k - $8,000

500k – 1m - $10,000

1m+ - $15,000

I came up with these rates by researching the average prices charged by influencers. I then shared the pricing sheet with a couple of youtubers I talk to frequently and they agreed on the prices.

As for the type of advertising that is up for discussion but most influencers will lose interest if the ads take up too much of the videos time. I would suggest a “powered by SmartCash” badge in the lower right hand corner of the video that links to a page all about SmartCash including video tutorials comparing SmartCash to paypal etc.

It would be even better if a few well known influencers were paid to create these tutorials; it would bring legitimacy from faces their fan base knows/trusts. I am open to facilitating these deals as well, if interested.

Now to solve the problem of legitimacy, I am hoping Mark can vouch for me. I have showed him a private conversation between myself and one of the influencers within my network interested in all of this. I do not want to share a bunch of private conversations and lose the trust of my contacts/network. To verify everything I have stated thus far I planned on having the same influencer reach out to Mark to verify all of this.

The milestone system for SmartCash makes this next part extremely simple. I would like to create one proposal with a very large budget split into small milestones in the $5k range.

I would then reach out and negotiate with each influencer within my network

a. Including influencers I can reach with the help of my network. Negotiate the advertising rates, send them a contract outlining the advertisement terms Once signed I would create an invoice including the list of the influencers ready to promote SmartCash in their next video.

a. Contracts will be included with the invoice. Request a milestone payment to complete the agreement/launch the advertisement to promote SmartCash.

In exchange for sourcing the influencers and managing the advertisements I would ask for 10% of each milestone payment ( In the case of $5k milestones I would request $500 ). Most ad agencies charge 25% of each ad sale to manage all of this. Long term I would like to negotiate working closer/fulltime on SmartCash marketing if my work proves useful to the team.

I would love to hear what the community thinks, including any concerns that you may have about this idea.