Why do subtitles have to only be in one setting menu? It's not like there's limited room. The option should be available in all the relevant menus. It should also be set on a system level and be adjustable on the fly on the system level (like when the Xbox snaps or you hold down the PS button and access the system menu.) Subtitles are clearly one of the most commonly changed options. If you get a phone call or whatever you may want to put them on quickly and there is no reason to leave it up to every shitty dev to figure out how to integrate it into their crappy unintuitive menu system. Microsoft, you want to make WIndows more attractive to gamers? Allow for this kind of gaming system setting in an "Xbox Windows Gaming" menu or whatever.

@rethla said: Is there noone at Ubisoft that has played a game before and know what they are doing?

It's Ubisoft. Be thankful that the settings aren't locked behind a microtransaction.

In all seriousness this is probably a console-first design thing, where the language and such are set on a system level so this generally isn't as much of an issue, and a lot of game designers are enamored with movies and the idea of the late title card (which the GB folks enjoy too.) That being said, I think for all versions there should be a settings menu before anything else starts. I have never once been like "Gee I'm glad this game started straight up before giving me a title screen and settings options." It's not immersive or cool, it's just irritating and stupid.