Google algorithm update has just been launched and it improves a ton of stuff. The people in the SEO community are calling it Possum algorithm update. So, what actually is Possum update? Well, with its release, the tech giant is looking to improve the local rankings. Usually, the local results are very annoying as they don’t provide you with the outcome you desire. For example, if you searched for some business and it was just outside your city, the search results won’t show it because technically, outskirts of city don’t count. So, any place or business that was just outside of the city you searched from never got any recognition. However, that has changed after the update. Now, Google sees your location and provides you with results in accordance rather than their previous algorithm which was restricted to one city.

That’s not all though as Possum algorithm update has much needed filtering improvement. If multiple businesses are based on the same address, then Google will show just one business at that location, rather than showing four or five listings at the same place.

As mentioned above, Google now sees where you are and provides local results in accordance. So knowing where you actually are is now more important than ever. Searcher location is a priority after Possum Algorithm update. It first looks for your location, and then it look for the places around you hence providing you with better and accurate results.

Finally, local search rankings have seen major overhaul as compared to organic ranking. Previously, the results you saw in local and organic search were more or less the same. However, since the update, local filter seems to be working a lot more independently. Pages and websites that didn’t show up in the organic search results are showing up frequently in the local results because of their relevancy. This way, people are able to find what they are looking for without much of a hassle.

All in all, Possum Google algorithm update is fantastic especially for local search rankings. Previously, there was very little difference between local and organic searches, but now local results are way more accurate and provide you with the information that you actually need. This is quite helpful for the people looking for a place just around them. They just have to type what they are looking for in the search engine and Google will provide them with the right answer almost immediately.