SILVER SPECTACULAR



• • •



This outdoor campaign for the New York Lottery conveys the notion of spectacular wealth with custom art deco typography and illustration. Each execution features a different art deco style, inspired by the monuments of New York City art deco architecture; Rockefeller Center, the Empire State Building, and the Chrysler Building.



Client: NY Lottery

Role: Typography, Design, Illustration

Art Direction: Sam Shepherd, James Tucker