free white paper:

how to measure success in travel and tourism marketing

At L&S, we’re always on the lookout for new information and trends to help drive smarter strategies. That’s why we regularly author and share white papers. Ready to have some knowledge dropped? Download our latest.

With advancements in marketing technology, the travel and tourism industry has more opportunity than ever to gather data and understand the effectiveness of its efforts. L&S worked with the TTRA CenStates Research Committee to call out inconsistencies in the tracking and measurement of travel data and provide considerations for marketers looking to make the most of their metrics. Download our white paper for the latest insight.