India’s first 3D sofa visualiser application, Flipcouch, launched by ex-students of IIT (Powai), has taken sofa designing to a new level altogether. Flipcouch allows users to choose the design, fabric and material of the sofa on a virtual platform, thus enabling them to reproduce the finalised look of the sofa in just a matter of clicks.

Founded and launched by Gloob Decor, Flipcouch showcases designs on the application, thus reducing workload of manufacturers and retailers.

Speaking with iamin, Ex-IITian Kunal Sharma, founder and chief strategist of Gloob Decor, said that working with colleagues from the same background who share the same mindset is what makes this company as well as the application tick. He pointed out that currently furniture designing was one of the largest markets in the country, with maximum amount being spent on cost for visual merchandise.

Talking about the application with iamin, Mrinal Sharma, partner and director, International Sales and Strategic Alliances of Gloob Décor, said, “Flipcouch will help us go one step further and provide tools to retailers to show products better, thereby strengthening the sales chain from retailer to end consumer.”

Flipcouch is targeted towards a varied set of stakeholders such as sofa retailers, furniture manufacturers, interior designers, builders and empowers them with a plug and play solution for converting their entire portfolio into soft format, thereby making it easy to design and share.

The application also optimizes the sales process by storing the designs finalised by a user tagged to his mobile number. A returning user can then enter his mobile number and see which designs were selected by him the previous time. Currently no such formal process is followed for consumer behaviour tracking and hence this tool can help stakeholders identify consumer preference and trends.

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