Nielsen has come out with some new data that shows that about 29% of smart phone owners turn to their phones for shopping. 71% of percent of app users said they would rather use their phone to pay at registers. In the third quarter of 2011 38% of smartphone users used their cell phone for price comparison and purchasing. 75% of iPhone owners have expressed interest in paying by iPhone and then 39% said they would be very interested in an for the purpose of making purchases at the register. A lot of these numbers favor companies like Google and PayPal which have been working on large opportunities to capitalize on consumers’ mobile payments desires. These numbers show that things are changing in this world, who knows maybe in the future you won’t need a physical credit card you will only need your phone.