American rapper Lil Pump has joined the ranks of celebrities and athletes that have started to utilize and invest in cryptocurrency.

Lil Pump is the stage name of Gazzy Garcia, an 18-year old rapper and producer from Miami. Lil Pump is well known for his energetic and boastful style of delivery. Most of his tracks revolve around themes of money, jewelry, and drug use. His most popular song ‘Gucci Gang’ released in 2017 peaked at number 3 on the Billboard Hot 100 chart.

Bitcoin Gang

Lil Pump is now accepting Bitcoin (BTC) in his online merchandise store, where shoppers can purchase tee shirts, sweatshirts, and accessories.

While BTC is not listed as an accepted payment option on the shop’s landing page, it can be selected in the final stage of payment along with credit cards and PayPal.

Online shopping is a perfect match for Bitcoin, as more and more online retailers are beginning to recognize. Many began to accept BTC for payments in 2017 when the price of Bitcoin was surging but abandoned the option the last year as the value rapidly declined.

As the market now begins to recover, it wouldn’t be surprising to see many more retailers start to take advantage of cryptocurrency payments.

The Fame Game

Cryptocurrency adoption is still in its infancy stage. The general public knows very little about digital currencies and therefore have very few reasons to use them over other traditional options like credit cards or PayPal.

At this point, cryptocurrencies need all the publicity they can get in order to educate the public on their inner workings and use cases. This publicity is amplified exponentially when people see or hear about them from figures that they know of and trust.

Celebrities and athletes are revered around the world, and as such are widely used to endorse products and services. If they can draw the public’s attention to digital currencies, it can only be beneficial. BeInCrypto recently reported that tennis superstar Serena Williams has invested in the cryptocurrency exchange Coinbase, and will hopefully further bolster the industry’s legitimacy.

Will celebrity endorsements and acceptance of cryptocurrency help to boost mainstream adoption? Let us know your thoughts in the comments below.