“The idea behind the lobby is that we wanted to construct and install a lobby theme that would make us unique in our Omaha market as well as the midwest,” said the Alamo’s Omaha team in a statement to EW. “We also wanted a theme that was built around an iconic film and to completely own that theme to immerse our guests in the experience. That is when Star Wars came into the picture and it just so happened that we timed it out just right with the announcement of the huge plans for a new Star Wars legacy starting this December. It is a permanent installation and will be thee destination to see all of the new Star Wars films.”