As the 2020 presidential campaign ramps up, Republicans and Democrats are rallying their bases and targeting swing voters. Yet, there is a large swath of the voting population that is just as crucial to the election results: eligible nonvoters. Nonvoters span every demographic and are just as responsible for the outcome of an election as those who vote.

On Wednesday, February 19, POLITICO held a deep-dive conversation on how party leaders and campaign strategists plan to engage and mobilize nonvoters ahead of one of the most consequential presidential elections in recent memory.

Learn more about the Knight Foundation’s research on chronic non-voters in America at the100million.org.