Technavio, a tech-focused market research firm, has published a new report on the global higher education active learning market, which is expected to grow impressively with a CAGR of more than 29% during the forecast period, 2016-2020.

This latest report by Technavio covers the market outlook and growth prospects of the global higher education active learning market for 2016-2020, considering 2015 as the base year. In addition, an overview of the market, key leading countries, vendor landscape, and a detailed analysis of the top vendors operating in this market are covered in the report.

Based on geographical division, Technavio market researchers segment the global higher education active learning market into the following key regions: APAC, Europe, North America, and ROW.

Geographical segmentation of the global higher education active learning market for 2015 (market share %)

North America 49.56% Europe 26.48% APAC 14.36% ROW 9.60%

Source: Technavio

Higher education active learning market in North America

In 2015, North America occupied around half of the global higher education active learning market by accounting for around 50% market shares. The stability in digital infrastructure helps in various innovations and learning technologies and asserts that the market in North America will grow further in the coming years. The region has witnessed continuous introduction of several smart educational technologies and infrastructural improvements. The prevalent trend of bring your own device (BYOD) programs and an increase in technological investments in senior schools and colleges in the US, has resulted in the growth of the active learning market in North America. Over the past decade, there has been a huge change in the education policy and Common Core State (CSS) standards in the US that has made the educators encourage professional development too. The growing inclination towards professional development courses has propelled the requirement for ICT skills and implementation of active learning in the educational institutes. The US is the biggest adopter of active learning in higher education, thanks to the technological advancements, expansion of broadband networks, and schemes like bring your own devices (BYOD). Moreover, the institutes are also increasing the incorporation of hardware like lecture capture devices and clickers along with software for content management, collaboration, and analysis, subsequently leading to more interactive sessions within classrooms.

With an increase in competition among institutes and the growing demand of employers, the lecturers and administrators are taking initiatives to give their students the best education along with edgy skills that will help them in getting placements in leading organizations.

According to Jhansi Mary, senior analyst at Technavio, specializing in research on education technology, “To enhance its education structure, the US spends over 67% of the expenditure on in-house IT development for advisory and planning solutions to improve the overall learning process. There has been change in the education panel in the form of innovative learning methods, such as flipped classrooms, blended learning, simulations, experiential, inquiry-based learning, which are major elements in active learning programs.”

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Higher education active learning market in Europe

In 2015, Europe accounted for around 26% market share in the global higher education active learning market. The key revenue generators in this region are the UK, Germany, France, and Spain. Owing to the higher learner base and strong digital infrastructure, Western and Southern Europe are the fastest growing regions. Technological advancemnets and better facilities has led several colleges and universities of the developed countries of Western Europe, to implement active learning through ICT skills. The countries of Eastern Europe are also investing on IT infrastructure and shifting towards an advanced pattern of education. Such initiatives will drive the market for higher education active learning in Europe.

The incorporation of latest technologies in learning processes have also led to the growth of lecture capture solutions. Apart from this, there has been an impressive development in teachers and lecturers as they are adopting innovative teaching methods owing to the increased emphasis on professional development of teachers. Besides having workshops and training sessions, the higher education institutes are initiating web-based professional development courses. The growing adoption of professional development courses in several Central and Eastern Europe countries such as Poland, Bulgaria, and Slovenia has led to the emergence of digital education and massive open online courses (MOOCs) in the higher education sector. Such developments in digital education will encourage the implementation of software and hardware devices, thereby boosting the active learning market in Europe.

Higher education active learning market in APAC

In 2015, APAC accounted for around 14% share in the global higher education active learning market. The key revenue generators of this region are India, China, and Africa. It is expected that Myanmar, Thailand, Malaysia, and Vietnam are other major countries that are likely to see growth in enrollments in higher education.

Due to the emergence of IT solutions in the APAC region, the market for higher education active learning is expected to boost over the predicted period. To ensure more personalized and collaborative education for students, the countries are focusing on innovative learning methodologies such as active learning. Factors such as impressive increase in the use of technology in institutes, digitization, high penetration of broadband services, and new education policies will boost the growth of active learning market in the APAC region. The vendors have increased their investment in product awareness and distribution of services in this region to generate handsome revenue.

Higher education active learning market in ROW

ROW generated around 10% share in the global higher education active learning market in 2015. The key revenue generators in ROW are Latin America, the Middle East, and North Africa. The government of these countries are taking initiatives to adopt ICT infrastructure in the education technology of colleges and universities. This is expected to increase the demand for software to optimize the costs and processes in the higher education segment.

Improvement in higher education enrollment rates, lower dropout rates, increase in private education, and government spending are the major reasons for the growth of higher education in the region. Kuwait and Saudi Arabia, Qatar, and the UAE are spending maximum amounts in the educational project. Moreover, the government of Mexico is also taking initiatives to expand its education system. A number of Latin American nations, such as Brazil, Chile, Colombia, and Argentina, have higher education systems which are working on their internationalization and recruitment processes to have more diversity in classes.

With better networks and distribution, vendors are partnering with ICT providers to make their presence in Middle East. As the IT infrastructure in higher education institutions in ROW improves, more vendors will penetrate the market to enhance the adoption of active learning in the region.

The top leading vendors operating in the global higher education active learning market are:

Echo 360

Panopto

Turning Technologies

YuJa

Other prominent vendors in the market are Barco, Blackboard, Saba, Dell, Elmo, i>clicker, Promethean World, Sonic Foundry, Tegrity, Tophatmonocle, and Via Response Technologies.

A more detailed analysis is available in the Technavio report tilted, ‘Global Higher Education Active Learning Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.

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