A family group in an American convertible catches a Firefly Cinemas movie in a scene that could be from 1960s USA.

Wellington's drive-in cinema is up for sale with an asking price of $60,000.

Outdoor movie business Firefly Cinemas, which is based in Upper Hutt, has been listed on TradeMe.

The listing describes it as a "reluctant sale" by the owners "due to family commitments and overseas travel".

Colin Williams Jonno Morrissey and Brady Dyer of Firefly Cinema at their drive-in location at Trentham Racecourse.

Entrepreneur John Morrissey and photographer Brady Dyer held their first pop-up screening back in late-2013. It was a successful first summer season, with more than 12,000 people attending two summer sessions.

READ MORE:

* Drive-in movies proving popular

* Taking a punt on an outdoor experience

* Drive-in on course for summer

* Get dressed up and watch movies

The pair had invested in a 12-metre screen along with FM audio transmission that was easily shifted from site to site.

Supplied Firefly Cinemas prepares to show Gremlins.

According to the listing, there are "numerous other opportunities to utilise equipment for anything from indoor events and presentations through to hire of equipment for private events such as weddings.

"This could also be an opportunity for an existing event business to add another string to their bow providing unique movie events and to explore other avenues."

The earning potential is not bad either. The listing said the cinema could earn up to $4000 for a large weekend event.

Although up for sale, the venture is still operational. The FireFly website lists movies sessions through till January 21, 2017.

"You can forget all cinematic etiquette and scrunch your chippy packets," their business website reads, "predict the ending outloud, and smooch to your heart's content from the privacy and comfort of your own car.

"Don't want to sit in the car? Bring a beanbag, camping chair or blanket, and enjoy a picnic under the stars."

The business fully mobile so and "everything needed to run an event fits into a trailer."

The auction closes on December 12.