From recent market research study conducted by the University of Cambridge, the Financial Services Authority of Japan, Facebook Audience Insights Tools and Twitter Audience Insights Tools, the largest segment of the cryptocurrency demographic is adult males in their 20s and 30s with higher education. This finding indirectly reflects the fact that the large majority of the population is currently out of the cryptocurrency market. We will explain and analyze the reasons behind this phenomena next.

Industry Situation

Currently, most exchanges do not offer the full range of services which should include: (Hileman & Rauchs, 2017)

Order-book exchange

Brokerage service

Trading platform

Hileman & Rauchs, 2017

Hileman & Rauchs, 2017

Many exchanges do note even hold required licenses to offer services and products to investors.

Market Issues

There has been a lot of interest and hype around the crypto industry. Many investors have jumped on the bandwagon and entered the market looking to make a quick profit. Regrettably this sudden increase in interest is coupled with waves of baseless speculation and rumors. Browse through popular online crypto discussion boards or forum and it would not be uncommon to read about “Bitcoin will increase their value up to $1 Million in 2020” or “Bitcoin is going to be worth $0 in 5 years”. To many outsiders, when they see these rumors they perceive the crypto market as being too risky, too volatile and they tend to stay away from investing because the conditions are not suited to their investment styles.

Negative Publicity

In recent memory, there have been several high profile cases of cryptocurrency frauds. Investors need to know that even though there is no guarantee of telling if a new crypto project will ‘go to the moon’ or bust, a good way to gauge its potential is through research and reading the project’s whitepaper thoroughly. It would also be beneficial to communicate with industry insiders and enthusiasts, assess market consensus and form well advised and educated decisions before committing to invest. However, one issue with whitepapers is that they are academic publications filled with technical jargon and vernacular often foreign and hard to grasp for the layman unfamiliar with blockchain and cryptocurrency.

The reason that the vast majority of the population is out of the crypto market can be summed up to two factors - uncertainty and doubts, caused by a lack of sound investment advice and education.

Solution

The core staff behind EPIPHANY is a team of seasoned industry veterans with profound industry knowledge and experience who fully understand the concerns and issues faced by investors in the crypto market.

Their creation, EPIPHANY Exchange, offers user friendly brokerage services that will address the concerns of novice investors — lack of knowledge and inexperience. The brokerage service will offer all investors with an easy and efficient channel to invest in the crypto market under the guidance of an industry professional.

Brokerage Service

There are two types of services offered.

Institutional service High net worth service

Institutional service is a traditional type of brokerage service where investors will be assigned with a professional broker who will manage their assets. All brokers will be subjected to KYC, AML, CREDIT INVERTER regulations and have their qualifications verified by FinCEN.

One of the many innovations of this service is that brokers will get the “Follow” feature… but what is this “Follow” feature?

Follow Feature

This leads us to our second type of brokerage service offered, the “High Net Worth Investors”. EPIPHANY has created an easy to use and easy to understand feature for effective investment.

Under the ‘Follow’ feature, only select qualified investors and brokers can be ‘followed’ by other users. By following high net worth investors and/or brokers, users emulate the subject’s investment strategies. So if a user wants to invest, they can follow a qualified broker. Once followed, EPIPHANY will automatically invest a proportionate amount of the user’s capital in the same assets as the broker does with his capital. There is no ‘lock-out’ period and users are free to cash out whenever they feel proper.

As mentioned before, institutional brokers are subjected to series of evaluations before being listed on EPIPHANY’s platform. High net worth investors need to comply with a number of qualifications in order to be listed as such. These complying factors are KYC and AML regulations, have a margin account balance of 50,000 EPN and a total transaction volume higher than 10 BTC.

Choosing Your Broker

Brokers will be ranked on performance. The components and weights for ranking are as follows:

• Past profit / loss ratio (50%)

• Trading volume (30%)

• Number of ‘followers’ (10%)

• Other data (10%)

The ranking will be updated in real time, investors can choose and compare their brokers.

Licences

EPIPHANY is Money Services Business-certified in 7 U.S. states by FinCEN, a bureau of the U.S. Department of Treasury, and will continue to seek certification in the remaining 43 states as well as in other major overseas markets.

Conclusion

Advancement in technology and proliferation of mobile communication devices have made investing and cryptocurrency much more accessible than before. EPIPHANY was designed to be a secure, transparent and reliable trading platform where investors can trade efficiently. EPIPHANY is one of the few platforms that offers investors with the full range of exchange activities and possesses the required licences to do so.

Reference

Facebook Audience Insights Tool — Entered April 15,2018

Twitter Audience Insights Tool — Entered April 15,2018

https://www.jbs.cam.ac.uk/fileadmin/user_upload/research/centres/alternative-finance/downloads/2017-global-cryptocurrency-benchmarking-study.pdf

https://www.investing.com/news/cryptocurrency-news/study-shows-booming-japanese-cryptocurrency-market-1391566

EPIPHANY’s Vision

Becoming a first-rate global super trading engine platform for digital assets; enabling licensed institutes to rapidly establish their own trading system for digital assets based on EPIPHANY; enabling each participant to trade in a relieved and safe way; and enabling each regulatory authority to monitor EPIPHANY’s operation in real time to reach openness, transparency, and compromise

If you have any suggestions or feedback, feel free to contact raul.falquez@epnex.io, or EPIPHANY Twitter.

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