Consistency

You'll be surprised. It is a nice and smooth paste. Unlike almost all other clay pomades on the market, Dead Seas Clay isn't all hard or tough. Wade did an amazing job to refine this pomade and far beyond even what any cosmetic lab has done.

Application

You'll begin to feel a slight sensation of grip when you start to apply it, but it's still far easier than most of the other clay pomades we've used. In order to get some semblance of hold and ability to work immediately, we usually expect to feel a bit of grip.

Shine

A notch below neutral towards matte.

Texture

They texture is much less than Prelude (that being extremely textured) and most comparable to Baxter of California Clay Pomade. Of course, that one is way overpriced, so Dead Seas Clay is a good deal in that regard. The texture, though less, work at the desired level to provide very aesthetic looseness.

Strength

I would definitely describe this hold as a firm -- in the morning, at least. It's also surprising soft which makes texturizing a pleasure while still being able to style a formidable pomp.

Control

Dead Seas Clay might not get you a texturizing, super-tall pomp like Prelude, but it is a lot more intuitive to use. That's why I like to describe this one as a daily driver where you aren't challenged on the daily to work with it. It's easy to use -- even if you've never used a clay pomade before.