Ikea has announced they'll be selling an item whose name you can not only pronounce, but that you can ride. The furniture giant is releasing a unisex bicycle "designed to fit an urban lifestyle" called the Sladda.

Enter a caption (optional)

Gokiso wheels, Shimano shifters? Not exactly. Ikea seems to have recognized that bike-lovers already have bikes, and the Sladda—created by by Oskar Juhlin, Jan Puranen and Kristian Eke of global design consultancy Veryday—appears to be aimed at those who don't. Thus the emphasis is on low maintenance, and it seems Sladda owners will never have to touch a bottle of Tri-Flow: The gears are tucked away in a sealed hub in the rear wheel, and in place of a chain is a corrosion-resistant, maintenance-free cogged drive belt that Ikea reckons is good for 15,000 kilometers (9,320 miles). The image below is clearly a rendering, but we've zoomed in on it anyway to see what the belt might look like:

Enter a caption (optional)

The frame is made from aluminum, with the aim being to keep the bike light enough to easily carry up and down stairs. It's coated in two layers of lacquer to protect against mud, salt and scratches. The handlebars are height-adjustable, and by offering a choice of either 26- or 28-inch wheels, the company says the bike is good for everyone from 12-year-olds on up.

Enter a caption (optional)

For accessories, the Sladda features an otherwise undescribed "click system" whereby the rider can easily attach accessories. Thus far they only describe a basket, a rack for panniers and a cart, but designer Juhlin hints that third parties might create more: "Sladda is like tablet apps: you can add endless accessories to enhance ease of use."

Enter a caption (optional)

"This bike," he continues, "is an environmentally friendly replacement for your car and can help you live more sustainable, more active lives."

Enter a caption (optional)

Enter a caption (optional)

The Sladda has already scooped up a Red Dot Design Award and is slated to go on sale, in Europe at least, this August. The projected price is €699 (USD $797) for the general public, and €499 (USD $569) for members of the Ikea Family loyalty program.