In a blog post released on November 29, Lympo announced a new partnership with the US fitness publication Oxygen Magazine. Oxygen Magazine is targeted at women of different ages that have active lifestyles.

According to the blog post, the new collaboration will include Oxygen hosting sponsored challenges on the Lympo app. Lympo aims at making the world healthier by rewarding people for having healthier lives and exercising. At the same time, Oxygen will be promoting the challenges and Lympo throughout its channels.

Those who are able to successfully complete the Oxygen challenges would be able to receive Oxygen fitness courses as a reward. These courses can be purchased through the Lympo Shop using the rewarded tokens. Other challenges will also be hosted on Lympo with exclusive prizes.

Oxygen writes about diets, health and fitness for women. The magazine covers the latest fitness programs, reviews of nutrition plans and provides educational content for women that are involved in the fitness world. The magazine has a total audience of around 2.8 million women and 1.1 million social followers.

Lympo CMO, Ginautas Kekrosius, commented about this partnership:

“This new collaboration is a good example of media companies using pioneering technology to engage their audience in a unique new way. Millions of women trust Oxygen to deliver the latest and freshest insights on fitness and nutrition and in regards to promoting active living, our companies share the same values.”

Editor in Chief of Oxygen, Lara McGlashan, added that Lympo aims at actively promoting healthy living. With its platform, Oxygen enables issuing real rewards to people for completing fitness challenges.

Lympo (LYM) is currently the 370th largest virtual currency with a market capitalization of $5.78 million. Each LYM coin can be bought for $0.007680 dollars.