Uncovering and explaining how our digital world is changing — and changing us.

This story is part of a group of stories called

HelloTech, the Los Angeles-based firm that wants to become the Uber of home tech support, said it has raised a $12.5 million Series A funding round led by Madrona Venture Group.

The firm pairs savvy college students with consumers who need a bit of technical support. HelloTech promises service within 24 hours and charges $79 an hour. There’s even a way for adult children to buy this service for their parents.

HelloTech co-founder and Chief Executive Richard Wolpert said he re-connected with Madrona’s managing director, Len Jordan, at this year’s Code Conference. The firm will use the funding to fuel its expansion.

The funding round also includes participation from Upfront Ventures, CrossCut Ventures and Accel Partners.