Quite a while back, rumors started pouring in that Hasbro is working hard to compete with Marvel and DC to bring their own Cinematic Universe to the bigscreen.

Initially dubbed as Hasbro Cinematic Universe, the toy company then presented an idea for a separate Transformers Cinematic Universe during the Jefferies 2016 Consumer Conference.

Thanks to an article posted today on Hollywood Reporter, it seems as though plans are well underway to implement this Cinematic Universe with brands such as G. I. Joe, Micronauts, M.A.S.K and many other Hasbro brands. This initiative may include Transformers as well.

“How would you describe IDW’s relationship with Hasbro on this project? They’re obviously doing a similar project with their shared movie universe, so has there been a lot of back and forth on the interconnectedness of the various properties, and do’s and don’t’s?

John Barber: Well, IDW Editor-in-Chief Chris Ryall and I flew out to Hasbro headquarters in Rhode Island to pitch this to people at Hasbro, and they were totally onboard. They let us know their plans are in terms of the movie universe, and where they’re going with the characters that are in Revolution — and several that aren’t. So we had a lay of the land, but we’re out far ahead of some of those movie plans. I mean, clearly the M.A.S.K. comic is hitting years before a M.A.S.K. movie.

They worked a lot with Cullen and I when Cullen was putting the Micronauts outline together—there were characters they’d developed for the future they wanted to see. Same thing with M.A.S.K. and Rom. They’re the stewards of these characters, so understandably, every once in a while they’ll have a “We want to go somewhere else with Flash from G.I. Joe” or whatnot, but it was really more of everybody at Hasbro being really supportive and suggesting cool new things and adding toys to the toybox.”

What do you think of this new development? Will this be a great opportunity to introduce a bigger threat such as Unicron? Sound-off on the thread associated with this news post.