I cannot say enough good things about this lipstick! It is so creamy and moisturizing, lasts on my lips for at least three to four hours without needing to touch up, which is a great thing in my book! I found that in the first minute after I apply it, it looks a bit sheer and uneven, but once I rub my lips together and I let it set for about a minute, it becomes this ‘my lips but better’ colour that I have been looking for my entire life.