A SATIRICAL ad campaign calling for a fair go for billionaires who will be hit by the Federal Government's new resources tax has failed to faze mining company chiefs in Perth.

The Association of Mining and Exploration Companies (AMEC) launched its own television and radio ad campaign against the Mineral Resources Rent Tax (MRRT) in Perth yesterday.

AMEC, which represents small and mid-tier miners, wants the government to ditch the tax and renegotiate tax reform with the mining industry.

Mining company heads fronting reporters during the launch on Sunday were asked about a Construction, Forestry, Mining and Energy Union (CFMEU) ad campaign called Fair Go for Billionaires.

The campaign satirically praises Opposition Leader Tony Abbott and his plans plans to ditch the MRRT and hand hand $10.5 billion in tax revenue back to "ordinary, everyday billionaires".

The ads say "Abbott understands" that billionaires are feeling the pinch with the high cost of mansion and yacht maintenance and a spike in caviar and Lamborghini tyre prices.

They applaud Mr Abbott's courage in cutting funds for hospitals, schools and roads to make up for lost MRRT revenue.

When asked about the ads yesterday, BC Iron managing director Mike Young said the number of yellow and orange shirts at Perth Airport on a Monday morning showed how many non-billionaires there were in the industry.

"I'm not a billionaire, I was in my pool this morning cleaning it, I don't hire someone to clean my pool.

"I'm just an ordinary bloke trying to make a living, trying to run a company and trying to hire people."

Atlas Iron managing director David Flanagan said he had taken his children to Auskick to learn to play Aussie rules on Sunday morning.

"You can imagine how much travel we have to do and how well that goes down with the family.

"We live and breathe our businesses and we want to create a great place for our kids to grow up in," he said.

AMEC's ads say the MRRT will hurt every Australian, costing jobs, lifting electricity prices and reducing the value of superannuation.