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(CNN) Yes, Rick Astley has been rickrolled before.

The musician told CNN that years ago, when a friend emailed him a link and the video for "Never Gonna Give You Up" appeared, he didn't realize it was a prank.

"I thought, what is he doing? This isn't actually very funny," Astley said of the moment. "Then he did it again. Ultimately, I called him and he said 'Don't you know what this is?' I said 'No, you are just an idiot' and he explained to me that it was this thing."

It actually became a big thing.

"Rickrolling" -- a bait and switch using disguised hyperlinks to Astley's video -- is an internet phenomenon that just keeps rolling.

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