KOCHI: Consolidation moves in the e commerce market in the country seems to be prompting offline companies to change tracks in states like Kerala.Household retailer major Alapatt Super Shoppe , a part of Alapatt group, which has a strong presence in gold and diamonds market, has ventured into e commerce by launching a fully secured online shopping portal."Initially the e-commerce services will be available in Kerala with free home delivery available in six central districts including Kochi for large appliances, ‘’ said Jose Alapatt , chairman of the group, adding that the online activity will be supported by its existing offline model and after sales services. The group will spread the model across the state and to other south Indian states in phases.The company claims to be the first offline appliances retailer in the state to go online. "To begin with 2000 products from leading brands will be available in online store will all payment options," said N Ravanan, CEO of Alapatt Global . The company will also bring out an app to facilitate the shopping process in a week.Of the estimated Rs 1 lakh crore e commerce business happening in the country, Kerala accounts for 7 to 8%. "The business set to expand four times in the next four years. So we thought it is the right time to jump in," Ravanan pointed out. Alapatt group took its diamond sales online over a month ago.