Introducing an innovative range of deodorants designed especially for children and young teens, aged between 8 to 14, keepitkind started their website in March 2013.

Keep it Kind is a brand. They make a line of kid’s deodorant that claims to be different in many effects. First of all, they claim to contain lots of natural ingredients as opposed to a bunch of chemicals that could affect the body. Their deodorant was designed to be strong on odor but gentle on the skin because the deodorant was made with no aluminum, no parabens, no alcohol, and “no worries.”

They claim that their deodorant is “containing natural ingredients, our deodorants provide all-day odor protection by inhibiting the growth of bacteria, the main cause of body odour whilst still allowing the skin to breathe.”

A New Kind of Deodorant

What was innovative about Keep it Kind deodorant for kids was that it was not bound to the chemical suppliers that ruled the deodorant industry for so long. They were able to harness the power of nature and make closer-to-organic odor fighters that will be more healthy over the course of a child’s life.

A Natural Deodorant

One of the main fears of every parent is what habits their children will carry throughout their lives. Humans are prone to brand loyalty as well, so if a child becomes used to another deodorant that has toxic chemicals in it, then the child may have exposure to those toxic chemicals for years!

The problem with some organic or more natural deodorants is that they have a funky smell or don’t last very long. That’s why Keep it Kind especially made these deodorants for children since that is the time that kids are exposed to using deodorant on a regular basis.

Keep it Kind had a motto. The motto was “Designed for Kids >> Trusted by Mums.” That spoke to the type of philosophy that Keep it Kind had about its cleaning and hygiene products. It was made to appeal to children while gaining “rational” approval by the parents who must decide on their children’s relationship with products.

The site ended in December 2018.