Water-Resistant Solution Offers Leading Noise Immunity to Address Harsh Environments, Streamlining Design in Multiple Indesit Products

SAN JOSE, Calif., April 21, 2009 – Cypress Semiconductor Corp. (NYSE: CY) today announced that its PSoC® CapSense™ solution was selected to implement the elegant touch-sensing interface in Indesit Company’s Hotpoint-Ariston Aqualtis LCD line of washing machines.

The CapSense solution provides superior water-resistance. It also delivers noise immunity to the interference in white goods caused by large motors, extreme temperatures and other conditions. CapSense is flexible enough to deal with the unique system requirements of various types of white goods. For example, Indesit has also designed the solution into its line of oven products.

Cypress is the industry touch-sensing leader, with over 2.5 billion mechanical buttons replaced in mobile handsets, laptops, consumer electronics, white goods, automotive applications and more. A single CapSense device replaces 13 mechanical buttons on the interface in the Aqualtis LCD line.

“We selected CapSense for its flexibility as well as for its durability and performance given the harsh operating environment that washing machines face,” said Davide Aloj, Electronic Development Visual Design Manager at Indesit. “Having previously designed CapSense into our oven products, we are well aware of the stylish interfaces it enables for home appliances.”

“Indesit’s popular washing machines and ovens demonstrate CapSense’s reliable sensing operation in challenging conditions and the design flexibility of the PSoC architecture,” said Gokul Krishnan, business unit director for Cypress’s CapSense products. “Multiple design wins with a leading customer such as Indesit validate Cypress’s position as the touch-sensing interface leader.”

About CapSense

Cypress's CapSense touch-sensing solution has replaced 2.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing, with its industry leading detection range up to 25 cm, provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Based on the PSoC programmable system-on-chip architecture and the PSoC Designer™ Embedded-System Design Tool, users complete CapSense designs quickly and easily using pre-configured and verified "user modules" and real-time sensor tuning and monitoring. Learn more about CapSense online at https://www.cypress.com/go/capsense.

About Indesit

Indesit Company is Europe’s second largest manufacturer of household appliances by market share and the world’s fifth. Founded in 1975 by the current chairman Vittorio Merloni and listed on the Milan stock exchange since 1987, the Group posted sales of over €3.4 billion in 2007, having turned out around 16 million appliances. Indesit, Hotpoint-Ariston and Scholtès are the Group’s main brands. Indesit Company operates through 17 production facilities and 24 commercial branches worldwide and employs over 17,000 people.



About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at https://www.cypress.com.

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Cypress, the Cypress logo and PSoC are registered trademarks and CapSense and PSoC Designer are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.