Ofcom decided the landline-only market needed some extra regulation earlier this year, noting that the cost of line rental had steadily increased in recent history while the cost of providing the basic service had fallen. Many landline-only subscribers are elderly or considered vulnerable, and Ofcom thought it only fair pricing was readjusted so customers that didn't want a TV or internet bundle could get better-value line rental. BT already offers special, low rates to certain socially excluded and vulnerable customers, but next year's price cut will cover a broader demographic.

There are roughly 1.5 million landline-only customers throughout the UK, two-thirds of which get their service from BT. Thus, Ofcom first proposed a price cut in late February this year that BT subsequently committed to, and it's hoped that other providers will take similar steps for their landline-only patrons following BT's lead. Not only will line rental for these BT households reflect a backpedal to 2009-era pricing, but monthly service and call cost increases will now be capped in line with inflation.