LIFESTYLE Demi Lovato, Jake Owen & More to Play First 'BeautyKind Unites' Concert With a Cause

Demi Lovato speaks onstage at WE Day California 2016 at The Forum on April 7, 2016 in Inglewood, Calif.

Cole Swindell & The Band Perry will also perform, while Randy Travis will make a special appearance at Texas show.

For online beauty retailer BeautyKind, philanthropy is foundational -- the company donates 5 percent of the product purchase price to any national organization or local cause the customer chooses. And for the first time since the young brand’s conception in 2014, BeautyKind has announced their new BeautyKind Unites: A Concert for Causes series.

The inaugural concert -- which will take place March 25 at the AT&T Stadium in Arlington, Texas -- will raise funds for the American Heart Association with an anticipated crowd of 45,000 and up to $3 million in expected revenue.

These huge numbers are in part thanks to the award-winning talent slated to perform at the BeautyKind Unites Concert, including Grammy Award-winning sibling trio The Band Perry, country singer-songwriters Jake Owen and Cole Swindell, and Demi Lovato. Legendary country singer Randy Travis has a personal history with heart disease and will be making an appearance as the event’s honorary guest.

We are excited to announce BEAUTYKIND UNITES 'A Concert for Causes' with @ddlovato! More information coming soon! ------ A photo posted by BeautyKind (@wearebeautykind) on Jan 12, 2017 at 4:10pm PST

"I’m incredibly excited to help kick off the BeautyKind Unites concert series with amazing artists and to help raise money for such important causes,” Lovato told Billboard exclusively. Much like BeautyKind’s commerce ethos, 50 percent of each ticket sale will be donated to a charity of the concertgoer’s choice.

“It’s so cool that the person buying the tickets gets to make a donation to the charity of their choice,” Owen said in a press release. “Being able to give back is the most important contribution we make as entertainers.”

Tickets are on sale now with prices ranging from $40 to $230 for premium packages that include access to the artists and VIP areas. Get your tickets here.