In 2007, conservative activist Mark DeMoss launched something called The Civility Project, seeking to get governors and members of Congress to sign on to a short pledge vowing to conduct themselves civilly:

I will be civil in my public discourse and behavior.

I will be respectful of others whether or not I agree with them.

I will stand against incivility when I see it.

Four years and thousands of dollars later, DeMoss is shutting down the project after securing such pledges from only three members of Congress while enduring countless insults from his fellow conservatives: