28 Pages Posted: 26 May 2019 Last revised: 2 Oct 2019

Date Written: October 1, 2019

Abstract

In his campaign and first few years in office, Donald Trump consistently defied contemporary norms by using explicit, negative rhetoric targeting ethnic/racial minorities. Did this rhetoric lead white Americans to express more or less prejudiced views of African Americans or Hispanics, whether through changing norms around racial prejudice or other mechanisms? We assess that question using a 13-wave panel conducted with a population-based sample of Americans between 2008 and 2018. We find that via most measures, white Americans' expressed anti-Black and anti-Hispanic prejudice declined after Trump's political emergence, and we can rule out even small increases in the expression of prejudice. These results suggest the limits of racially charged rhetoric's capacity to heighten prejudice among white Americans overall. They also indicate that rather than being a fixed predisposition, prejudice can shift by reacting against changing presidential rhetoric.