Speaking about current employees Adhikari said, “New people can be hired. Certain people are just very tuned to print. If in the digital era, we need some different kind of people for different kind of reporting, then new people would be there.” He added, “It is not a closure of the brand, it is a reinvention of the brand from print to digital. When the brand was launched 10 years ago, yes, print was predominant at that time. But now it is about digital, and once we have a strong website, we can plan to come up with an app also.”