Xiaomi started a trend, which many thought was almost impossible to duplicate, but Micromax owned Yu has proven that it can be duplicated. The Yureka smartphone , which is the first product under the Yu brand got sold out within 3 seconds on Amazon India. 10,000 units went on sale and the phone is now waitlisted. The Amazon's website also experienced a brief outage.

The official twitter handle of the Yu brand tweeted, "Thanks for the response. Yureka was stock out in 3 seconds."

Micromax later said that the next sale will take place on January 22.While Xiaomi usually holds weekly sales for its products, it seems Micromax is little bit more stretched in its supply chain and hence going for the next sale after nine days.



For now, the company has not announced details of the sale. It said that the number of units available to consumers on January 22 would be revealed closer to the sale.

The Yu Yureka, which was announced in December is currently the cheapest 4G phablet in India. Its claim to fame like Xiaomi's products is a combination of high quality specifications, and affordable pricing. The phone is also sold in a similar way to Xiaomi's products via an online flash sale where limited units are offered for sale.

It runs a unique build of Android running Cyanogenmod, an Android ROM loved by the geek community. It is also a pretty powerful product as it has a octa-core Qualcomm Snapdragon 615 processor which features support for 64-bit software, 2GB RAM, a 5.5-inch 720p IPS screen, 16GB of internal storage, 4G connectivity, and a 2,500mAh battery.

On the back, the phone has a 13-megapixel camera and on the front, it has a 5-megapixel camera. It is also a dual-SIM phone and features a microSD card slot for memory expansion.

The prime competitor for the Yureka is the Xiaomi Redmi Note 4G, which runs on an older Qualcomm Snapdragon 400 processor and has lesser internal memory. It is also Rs.1,000 more expensive than the Yureka.

Soon, Lenovo is expected to launch the A6000 in India, which is powered by the new Qualcomm Snapdragon 410 processor and is expected to be the cheapest 4G enabled phone in India. Currently, the cheapest 4G phone in India is the Microsoft Lumia 638, which retails for around Rs.8,200.