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Bighill, who has been involved with the Making Faces organization in support of children with facial disfigurements, quickly sprang into action, e-mailing the syndicated Wendy Williams Show to voice his concerns.

He then took to social media, beginning a campaign that has lasted the last five days, demanding an apology from Williams and the show’s producers as well as a donation to charities that benefit people with cleft lips and palates.

He said he will keep that up until his demands are met.

“Nothing yet,” he said when asked if there had been any response as of Tuesday afternoon.

“I figure it will take some time for them to craft a response that they want to be able to go with.”

One in 700 babies are born with bilateral cleft lips and palates, but it’s more common in infants whose parents have the condition.

Bighill’s four-month-old son Beau was also born with a cleft lip and palate and has a future that includes facial surgeries and speech therapy.

“For me, as an adult, I’ve moved past it,” said Bighill, who spent one season in the NFL, with the New Orleans Saints. “I can handle bullying and it doesn’t really get to me and bother me. But having a son who has a cleft lip and palate now, you want to be able to protect your child and be an influence if you can. “With my platform, I have a voice and I have an ability to speak out and speak up for the people who don’t have as much of a voice. Collectively we can let everyone know this is not OK. What she’s done is way offside.”