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Two months after launching the first advertising platform built on privacy for its desktop users, Brave is making it available on its Android app. Users who consent to viewing privacy-preserving ads are rewarded with 70% of the ad revenue share in Basic Attention Tokens(BAT).

Brave Ads: Opt-In, Private, and Relevant

When a user opts into Brave Rewards (click on the triangle at the right of the URL bar in the Brave browser app), they start seeing Brave Ads and accumulate BAT, which they can claim on a monthly basis via the integrated wallet in Brave. Users can customize how many ads they’d like to see (1 to 5 per hour), or choose not to see any ads.

Users can donate the BAT earned from viewing Brave Ads to their favourite websites, YouTube creators, or Twitch streamers. Soon they will also be able to redeem BAT for real-world rewards, such as hotel vouchers and gift certificates via TAP Network’s 250,000 brand partners.

Brave Ads don’t replace current Web page ads, they are separate and uniquely different. Users see them as offers in the form of notifications. When users click to engage with these notifications, they’re presented with a full-page ad in a new ad tab of the Brave browser. Because ad matching happens directly on the user’s device, the user’s data is never sent to anyone, including Brave.

Brave Ads Certified Vendor Program

Since Brave Ads are opt-in, brands know that their ads are viewed by people with a confirmed interest in an inclusive and rewarding ad experience. With Brave’s anonymous-but-accountable campaign reporting, brands are able to view hourly and daily report data, and export campaign reporting on demand from its reporting interface. Brave removes the intermediaries that stand between people and offers, and delivers ads and reporting that are private by default.

Brave’s Early Access Program initiated the process of bringing brands and ad networks to launch ad campaigns for Brave Ads Preview phases that were introduced in January. Today, Brave Ads Certified Vendor Program is announced. This new program provides the opportunity for vendors to learn about Brave Ads and become certified to integrate the token into rich media mobile and desktop creative experiences for brands and agencies and assist with creating a library of certified creative templates for Brave Ads.

The Brave Ads platform is also helping advertisers achieve outstanding results in terms of click-through rates (CTR) and campaign sign-ups since Brave Ads are local to the device and ad delivery is relevant to the user’s browsing experience. Users see rewarding Brave Ads, without sacrificing their privacy, and brands get direct opportunities to highlight offers and engage with users.

Brave Ads are available today in the U.S., Canada, France, Germany, and the U.K, with more countries on the way in Europe and Asia. Brave Ads will also be integrated into Brave’s iOS app in the coming months.