One of the most common human interactions in the business world is the classic business card exchange. Have you ever been handed that business card that made you say to yourself, “Damn, they are the real deal”? And on the other end of the spectrum, have a card handed to you that was flimsy, and with no design thought? The weight of the paper, the print techniques, the way it feels. It’s all psychologically accounted for.

Look at that subtle off white coloring, the tasteful thickness of it. Oh my God, it even has a watermark.

Make A Big Impression

The first impression is the most important one. It sets the tone of your business. It gives a preview of your personality, professionalism, and quality of your business. I’ve even had clients tell me that they picked up a new client without even knowing them. Simply because they saw their card and were so impressed, they called them right away.

So, as a business owner how can you set this tone?

Pick the Right Vendor

This may sound simple enough, but it hardly ever is. Picking a vendor who has the skillset, knowledge, and precision to execute your vision correctly will make all the difference. Avoid online printers such as VistaPrint and Moo if you can. While more often than not they are cost effective, they will never outperform the service and care you will get with a professional print shop in your area. If your budget doesn’t allow it, Moo and PrimoCards are your best bet. I’ve used them in the past for a variety of print jobs and they came out pleasing.

Pro Tip! If you use Moo, be wary of using a solid color on one side. Especially dark colors like black. I’ve found in the past it will smear and rub very easily due to digital printing.

Pick the Right Paper

Smooth? Eggshell? Silk? Pearlescent? I could go on with the list of choices. Neenah Paper has more than 20 variations of white.