Net neutrality means that all data on the internet should be treated equally. Your internet service provider (ISP) should not be allowed to block, slow down, or speed up access to a particular website and charge you more for it. The user should be able to browse the content of his choice at the same price and speed.

In December 2017, the Federal Communications Commission (FCC) voted to repeal net neutrality. To help people understand how this decision will impact their lives, Burger King conducted a brilliant social experiment called “Whopper Neutrality” in which they charged customers extra for faster access to the Whopper sandwich. The more MBPS they paid for (Making Burgers Per Second), the less they had to wait. Watch the reaction of the customers below.

The “Whopper Neutrality” video has received over 3.7 million views in four days. The agency is David, Miami. You can help save net neutrality by signing the petition at Change.org/SavetheNet.

CREDITS

Client: Burger King

Agency: David

Creative Director: Tony Kalathara

Associate Creative Directors : Ricardo Casal, Juan Javier Peña Plaza

Art Director: Jean Zamparogno

Copwriter: Fernando Pellizzaro

Head of Global Production: Veronica Beach

Producer: Carlos Torres Sr.

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