Yesterday MAC posted the image above of a model backstage during New York Fashion week that wasn’t unlike any other image the cosmetic’s brand would upload to their Instagram page. Except of course this model is Black and has the type of full Black lips that racists live to poke fun at during bouts of ignorant bliss, and that’s pretty much the best way to describe some of the commentary that ensued when the image went live.

From labeling the beautiful pout on the 19-year-old model Maryse Kye “fish lips,” n-gger lips,” and likening her to Jay Z, there was no shortage of negativity, particularly when it comes to this sad musing from one commenter: “Black women will never be as beautiful as white women. The only argument Blacks have is they have more melanin like that matters Yes white women can get injections and when they do, they are basically flawless. You don’t have anything over them anymore and thats why you get so pissed off, keep lying to yourselves thinking yalls dark a–es look better…”

Yeah Okay.

Though most of us have the good sense not to pay these remarks any mind, if you’re a Black girl whose lips have ever been the subject of taunts at school or even in your own household, seeing these types of comments can cause a relapse along the never-ending journey for self-acceptance. Even Kye admitted she began to feel embarrassed as she read the criticisms hurled at her, which she shared in a post on Instagram.

https://www.instagram.com/p/BB8ijI6ErOH/

In an effort to raise Kye’s spirits and the spirits of Black women around the world who know the pain she’s experienced, Facebook community Pretty.Period. is calling for Black women to upload photos of themselves in their favorite lip shade to Twitter and Instagram using the hashtag #PrettyLipsPeriod and shut down all that nonsense going on on MAC’s timeline. Check out the details of the social media challenge below. Will you join the movement?