First Costco and now Callaway.

It’s a fairly remarkable day when an independent equipment review site can turn a Costco ball into a must have, but even more remarkable to get a pledge from a major golf company to improve their production efforts.

In this unprecedented case, it’s MyGolfSpy having exposed an off-center core in a Callaway Chrome Soft and unleashing a firestorm in the equipment forums. Apparently there was something to it, since Callaway executives Sean Toulon and Alan Hocknell have since visited MyGolfSpy’s testing facility and pledged a $50 million investment to improve quality control in their ballmaking process.

They discuss how it all went down on their podcast and it’s pretty fascinating stuff, though I’m not sure as many golfers as they think were aware of their initial discovery and the outrage expressed by gearheads as they think.