Flowers are a great accessory for the home and instantly add an element of brightness and happiness to any room. We were looking to gift a unique floral arrangement and happened upon floral boutique The Bloom Room, owned by Zina Mody. We caught up with Zina to learn more about the business of flowers and her insights on how to use flowers in the home.



Tell us a little bit about how you began The Bloom Room?

I started Flowers by Zina, which operated out of my home, then about two years ago I decided that I needed to expand. The Bloom Room was inspired by all those beautiful florists you see abroad and I wanted to bring that sense of magic and beauty to India.

What kinds of arrangements can we expect to see at The Bloom Room?

You can obviously get customised bouquets but I also try to use other elements like succulents, fruit, and decorative items to make arrangements look really unique. We also use a wide variety of containers for our flowers, I have even worked with things as random as beer cans and horse shoes! The idea is to find a way to let your personality shine through with an arrangement and I help customers find a way to do that.

What is your signature style?

I really enjoy minimal, simple designs that make an impact but are not overpowering. I also love using different vases and containers because I feel this is something that you don’t see very often. Most of what I do is for people who are either gifting flowers or keeping them at home on a regular basis. Apart from this, I also do dinner parties and events where I work with the client to do up an entire room or space. This requires a lot of attention to detail.

We love the way flowers can add life and depth to a room’s décor as centrepieces, simple accents, or for dramatic effect. Read below the different ways to incorporate floral arrangements in your home!

As centrepieces

Centrepieces are a great DIY project and also perfect for showcasing flowers and other herbs and shrubs while enjoying a leisurely meal. Holly Becker and Leslie Shewring who wrote Decorate With Flowers created this beautiful centrepiece where they used spray roses, anemones, dahlias, mint and waxflowers. The eye-catching birdcage over the floral arrangement is another way to draw attention to all the hard work and effort you’ve put in! They also suggest scattering small bouquets across the dining table rather than focusing on one large arrangement.



Curl Vase from FCML - Shop Now

As simple accents

A bouquet does not always have to mean dozens and dozens of flowers; you can use single stems and smaller arrangements around the home in more subtle ways. Think about having a slim vase with a few orchids or single roses placed on the dining table and perhaps a few more in the bathroom. These small gestures will bring the room together and add an imperceptible sense of elegance.



Floral Arrangement

Ribbed Vessel

Piccolo - Shop Now



For dramatic effect

After you’re done with all the small and delicate flower arrangements, you can look at doing something on a grander scale. If you have a foyer or hallway at the entrance of your home, you can use a large vase filled to the brim with bursting flowers to really make a good impression on anyone who enters!

