Today [21 May 2013] The Hershey Company announced it is launching an innovative new candy brand in China called “Lancaster™.” The new products will initially launch in three cities – Wuhan, Hangzhou and Chengdu – in June, followed by a wider distribution in 2014…Full-text article: The Hershey Company May 2013

Key point

The “Nai Bei” styled candy will be made from high-quality imported milk and sold in three flavors