Unsuspecting Reese’s fans in a Detroit suburb will be among the very first to sample the brand’s latest innovation – the Reese’s Outrageous Bar.

The new bar features a peanut butter center surrounded by caramel and crunchy Reese’s Pieces candy all covered in smooth milk chocolate.

While Reese’s Outrageous Bars won’t officially be available until May 2018, fans in Royal Oak, Michigan will get an exclusive first bite when the brand invades its local Halloween event Sunday, October 29, with 30,000 samples.

Look for the Reese’s Outrageous Bar to start rolling out nationwide beginning in May, 2018.

Image – Reese’s