But on Monday the government's media regulator abruptly ordered her videos offline, due to her use of "coarse language", following "reports from the public and evaluations by experts". The videos can be uploaded again when the coarse language had been removed and unspecified "regulations" were adhered to.

Screenshot from a Papi Jiang video.

It comes only a day after the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) said it would ban the children of famous entertainers appearing on television, to prevent the manufacture – and potential exploitation – of child stars.

The ban appeared directed at stemming the explosion of dozens of copy-cat shows riding on the coat-tails of the wildly popular reality television show, 'Where Are We Going, Dad?', which attracts close to 100 million viewers per episode. The show, which sees celebrity fathers perform a series of light-hearted challenges while bonding with their sons or daughters, made a cameo visit to Western Australia last season.

Fans of Papi Jiang speculated on social media that the real reason she fell foul of authorities was her impression of former leader Jiang Zemin, replete with large glasses. Her other sketches also often include cutting parodies of Chinese society, such as the plastic materialism of wealthy Shanghai socialites, and the incessant pressure on young women to get married.