Milan Fashion Week kicked off Tuesday overshadowed by the coronavirus outbreak, with thousands of Chinese designers, buyers and journalists ditching the event.

China accounts for over a third of global luxury consumption and the crisis has already cost Italy’s fashion sector millions of euros.

But the show must go on, and for five days, Italy’s biggest fashion names such as Armani, Fendi, Prada, Versace and Gucci will showcase their Autumn-Winter 2020 Women’s collections.

The event began Tuesday evening with a “China, We are With You” fashion show from Chinese designer, Han Wen, who is based in New York.

Amid the 56 shows, 96 presentations and some 40 events planned through Sunday in the hub of Italian fashion, the three Chinese designers with fashion shows scheduled — Angel Chen, Ricostru and Hui — have pulled out.