The government is currently charging care homes a minimum of £120 each for the privilege of ordering Matt Hancock’s “CARE” badge,

Hancock yesterday “unveiled” a badge for the social care sector, as a way to pay tribute to the efforts of care staff during the coronavirus pandemic.

Advertisements

However, it turns out that it costs companies, including care homes, £1.20 to buy a badge, and the minimum order size is 100.

Indeed, the government’s website explicitly acknowledges: “Badge purchasers are typically from the care industry.”

“Badges cost £1.20 each including VAT and there is a minimum order size of 100, with a choice of three fixing styles; butterfly pin, magnetic and brooch to suit both care and non-care settings.”

When presented with this fact on LBC this morning, Hancock said he’d urgently look into it.

The Health Secretary also admitted, as reported yesterday, that the CARE badge is not in fact new. It was released in March 2019 to provide “a unifying symbol of pride and quality in social care”

What’s worse, no one can actually order the badge currently.

When you click on the link to purchase (at least 100) badges, this message appears:

Nice work, Matt.

TAKE ACTION

SHARE