MAD Network, the blockchain and cryptography solutions company for the advertising industry, today announced that it is bringing on Jeremy Steinberg, Chief Revenue Officer at Yieldmo, and Bill Schild, a 25-year industry veteran and former Executive Vice President at Viant Inc., to its advisory team. This addition comes on the heels of several big integrations and partnerships in 2018, including a CryptoRTB product being leveraged by Omnicom and an OTT product being utilized for billions of ad requests a month by Beachfront.

“As MAD continues to expand its arsenal of blockchain and cryptography products for the advertising industry, it’s essential to surround ourselves with senior advertising executives that can help usher these products into the industry,” said Adam Helfgott, CEO of MAD Network. “Both Bill and Jeremy are going to play an integral role in the future of MAD integrations and business development opportunities.”

Jeremy Steinberg brings more than 15 years of experience with data-driven advertising products. In his current role, Jeremy is responsible for growing Yieldmo's Advertising and new Analytics business which is focused on capturing the attention and intent of mobile consumers. Prior to Yieldmo, Steinberg oversaw the advertising division of The Weather Company where he was responsible for bringing industry-leading solutions to market, such as the groundbreaking WeatherFX platform, and played an important role in their acquisition by IBM in 2015. Previously, Jeremy also oversaw digital ad sales and business development at Fox News. Steinberg currently sits on the MMA North America Board of Directors, the UJA-Federation of New York’s Marketing & Communication and Tech Committees and previously served on the IAB Board of Directors. He received a bachelor's degree in history from the University of Michigan.

“There is a massive opportunity to create a mutually beneficial advertising ecosystem for brands, publishers and consumers, and MAD is at the center of all this innovation,” said Jeremy Steinberg, Chief Revenue Officer at Yieldmo and MAD Network Advisor. “It’s refreshing to join a team that is developing long-term solutions for the advertising industry, which has been plagued by a growing list of problems for some time.”

Bill Schild brings more than 25 years of industry experience, including his former role as Executive Vice President at Viant Inc., where he was responsible for all new business development and strategic partnerships. His expertise around data and technology directly translated into exponential growth for the Viant Advertising Cloud and enabled the company to develop deeper relationships and innovative solutions at the partner, client and agency level; ultimately leading to the 2016 sale to Time Inc. Prior to his role at Viant, Bill worked at media properties, technology companies and organizations of all sizes, including PriceWaterhouseCoopers (PWC), The Walt Disney Companies, Go.com, Infoseek, Lycos, Monster.com and Salesforce.com.

“Consumer data and privacy can coexist, and that’s what separates MAD from the rest of the industry,” said Bill Schild, MAD Network Advisor. “MAD has completely reimagined and redesigned the advertising infrastructure with privacy by design, bringing advertisers and publishers closer together while ensuring a better, safer user experience.”

About MAD Network:

MAD Network is a blockchain and cryptography solutions company for the advertising industry, currently designing a new protocol for the digital landscape built with privacy by design. The protocol brings advertisers, publishers, and consumers closer together, removes unnecessary tolls and lets advertisers effectively reach consumers without compromising their privacy. MAD Network is also a founding member of the AdLedger consortium -- a group of advertising, publishing, and technology companies aligned in their mission to bring transparency and data security to the ad tech supply chain through new blockchain and cryptography-based standards.