Over the past five-plus years, the digital marketing world has seen an influx of Local Search SaaS (Software-as-a-Service) platforms emerge with different value propositions for brands with physical store locations.



Generally speaking, these platforms allow companies to store business location data (Name, Address, Phone Number) in one central location, and then subsequently push that information out to various channels.



While SaaS platforms allow digital marketers to manage local business listings on social media and search engine channels, brands themselves are actually expecting greater visibility in organic search results in the process, which does not always occur.















While automation has some benefits, there are still many aspects of local SEO that need to be both monitored and managed by real human beings on an ongoing basis. These include:



Analysis of where individual business listings are appearing in Google, Bing, Apple, etc.

Data accuracy and ranking position.



Percentage of visible business listings for key search terms and phrases (mobile and desktop).



Content management and optimization for better user experience and SEO performance.



Analytics tracking, measurement and analysis to better inform key strategy adjustments.



Which channels are actually contributing to conversions.



While automation has some benefits, there are still many aspects of local SEO that need to be both monitored and managed by real human beings on an ongoing basis. These include:Analysis of where individual business listings are appearing in Google, Bing, Apple, etc.Data accuracy and ranking position.Percentage of visible business listings for key search terms and phrases (mobile and desktop).Content management and optimization for better user experience and SEO performance.Analytics tracking, measurement and analysis to better inform key strategy adjustments.Which channels are actually contributing to conversions. Get Daily Updates provides all latest Google updates to keep you informative.



