Mistake #1: There is Often a Different Agenda Between the Architect/Designer and the Developer.

An architect and a developer have two quite different points of view, indeed the architect is concentrating on the design and making the design as attractive, unique, functional and effective as possible.

The developer on the other hand, has a whole different set of priorities – a lot to do with money – a lot to do with marketing. This difference leads to a huge contradiction in the production of an animation – almost exclusively commissions for animation are used to sell property – not to design property – and the demands of these two features slow down the whole process to a crawl.

Sitting down and creating a proper brief if the first part of the process – making a list of what needs to be conveyed to the audience is essential. You need to make sure the designer and developer are working off the same page – it is no use the designer working on an animation when the developer hasn’t signed off on it – chances are high that the second person to look at it will make changes.