The move should help what's already proving to be a booming business. GoPro just reported its earnings for the first quarter, and it's nothing but good news. The company's revenue jumped 54 percent year-over year to $363.1 million, and its profit more than doubled to $16.8 million. That's the second-highest quarter in the company's history, which is no mean feat given the usual post-holiday lull. It's easy to see why the firm raked in so much cash, though. GoPro has made it a point to expand beyond hardware to become a media empire, with presences in everything from extreme sports events to the NHL. Simply put, many more people are aware of GoPro's cameras and what they can do -- it's no surprise that at least some of them would buy cameras of their own.