Recently, pedestrian deaths on San Diego roads have spiked. In fact, 2014 was the deadliest year in San Diego in more than a decade, with 23 pedestrians dying just in the city.

Jim Stone of Circulate San Diego says drivers need to look more carefully.

“People are fallible, sometimes you make a mistake,” Stone told NBC7. “Stepping out onto the curb should not be a death sentence.”

On Wednesday last week a driver ran over a man in the road after he collapsed while crossing the street.

Last Friday was an especially tragic day; two walkers were injured in a hit and run in Vista, a woman died after a shuttle bus hit her crossing the street, then at night a driver hit two men crossing health center drive to visit someone in the hospital. Both of the men were seriously injured and one later died.

In Lakeside that same night a family was crossing Woodside Avenue when a suspected DUI driver without lights on hit them, killing a grandmother and seriously injuring her husband.

This week started out no different when a bicyclist was hit and killed in Mira Mesa. Thursday morning two children were injured when a teenage driver hit them in a crosswalk in San Marcos.

Stone says the crashes are preventable.

“They're crashes, they're not accidents. We just can't accept it, it’s too much loss, families are devastated and it's time for a change.”

Stone is working with the City, schools and organizations on a resolution for what’s called 'Vision Zero', which has a goal of zero pedestrian deaths on San Diego’s streets.

“It's a big goal but people need to ask themselves, what is an acceptable level for your family,” Stone said. “Is 50 percent good enough? I don’t think so.”

The City Council will meet on October 20th to consider a Vision Zero resolution.