The US automotive industry will spend just $10.94 billion on digital advertising this year, down by 18.2% from 2019.

App Developers See Revenues from In-App Purchases Outpace Advertising Revenues The pandemic has caused reduced advertiser spending overall, leading to lower growth of in-app ad spending despite significantly higher numbers of ad placements. While in-app purchases (IAPs) never stopped growing amid the pandemic, publisher revenues have recently been shifting from in-app advertising to purchases.

The Ad Platform: Why the Buy Side Wants Log-Level Data Programmatic transparency has come a long way in recent years, with many supply-side platforms (SSPs) now offering an interface for buyers to get log-level data. Amanda Martin, vice president of enterprise partnerships at Goodway Group, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why buyers are interested in this information, what is still making it difficult to understand and execute on, and her hopes for the future of transparency.

Almost Half of US Ad-Buying Decision-Makers Are Extremely Worried About Ad Placement on Social Media Amid disinformation campaigns over the coronavirus pandemic and the upcoming presidential election, most US buy-side decision-makers are concerned about their ads potentially running up against controversial content on social media.

US Programmatic Podcast Ad Spending Will Double in 2020 Programmatic podcast ad spending, which we are forecasting for the first time this year, is growing at a fast rate from a small base.