Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

The perception of cannabis is evolving. Today, cannabis has a seat in mainstream culture, playing a pivotal role in everything from music to wellness. Learn how MedMen—the leading U.S. cannabis retailer – is writing the book on the future of the industry, by elevating the retail experience, eliminating stigma and advocating for legalization. CEO and co-founder Adam Bierman will reveal what the new normal of cannabis culture looks like – and how the industry is primed for partnership with diverse brands and businesses.





Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.