By You Soo-sun







Images of Seoul will be advertised in the most populous parts of New York City, including Times Square, Soho and Fifth Avenue.





The Seoul city government, Asiana Airlines and New York City's tourism bureau will sign an agreement Friday to promote exchanges between the two cities.





Seoul has produced three images showing Gyeongbok Palace, Gwanghwamun Square and Dongdaemun Design Plaza, to be displayed in New York from Dec. 18 to Jan. 14.





The city government announced it will be running 1 million ads via New York City's new digital advertising platform, LinkNYC, and at 155 bus stops.





New York City will also be running ads in Seoul throughout December. They will be displayed at Gangnam-daero, Seoul Station, Yeouido and bus transit centers across the city.





Asiana Airlines will also take part in the project by providing discounts on tickets for flights between Seoul and New York.



It will be selling tickets to New York beginning at 880,000 won ($809.2) and to Seoul starting at 800,400 won.





The promotion will begin in December and will be available until Jan. 14 on Asiana Airline's website and the Seoul city government's tourism website.





According to Seoul, 15.4 million people visited Korea last year. Of them, 8.1 million came from the United States.



And of the 60.5 million who visited New York, 3.9 million were from Korea.





The promotion is expected to further increase the exchanges between the two cities. The two cities previously collaborated on a similar project in 2011.

