The legend of Carson King, the Altoona 24-year-old who's raised over $200,000 for University of Iowa's Stead Children's Hospital, has only grown since he held up a sign asking for beer money at last Saturday's Cy-Hawk College GameDay event.

Now his face will be forever memorialized on limited-edition cans of Busch Light.

King originally held up a sign that read "Busch Light Supply Needs Replenished" and requested funds through the electronic payments processor Venmo. Since then, both brands offered to match whatever funds he raised for the hospital.

It was also reported at the time that Busch Light was offering Carson a year's supply of beer. Now they're making good on that promise and more. The popular-in-Iowa beer brand is helping to solidify King's status as an "Iowa legend" by making sure this phrase appears beneath an image of King on every beer can in his year's supply.

“It’s been great being a part of Carson’s story — his incredible act of goodwill is one of the most inspiring stories we’ve seen in a long time, and we’re honored to be a part of it," Daniel Blake, a representative of Busch Light, told the Register.

"Placing a person’s face directly onto our product is something we’ve never done before," he said, "but we felt we needed to create something special just for Carson. We can’t wait to get these new cans over to him so he won’t have to worry about running out of his Busch Light supply anytime soon.”

The amount of beer a "year's supply" consists of has not yet been identified by Busch Light, and, unfortunately, the Busch Light cans bearing King's image will not be available for sale to the general public.

Aaron Calvin covers trending news for the Register. Reach him at acalvin@registermedia.com or on Twitter at @aaronpcalvin.

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