Northern Kentucky University and the Norse athletic department are set to air new television commercials that highlight the school's academics and athletics.

Since upgrading to Division I three years ago and joining the Atlantic Sun Conference, NKU has struck a deal with ESPN 3 to broadcast all of the men's and women's basketball games.

The NKU marketing and communications department worked with Bright Light USA in Cincinnati to finalize and produce the TV ads. The commercials showcase the modern academic programs and also the athletic programs that have already established a foothold in Division I.

“Consistently updating and refreshing our advertising materials is important,” said Kelly Martin, assistant vice president of marketing and communications at NKU. “The new commercials illustrate our commitment to putting our students and student-athletes first, and our cultivating leaders that will leave a lasting impact no matter what career pursue, or what sport they may play while they are here.”

“Being relatively young as a DI program, we wanted to introduce the nation to Northern Kentucky and Norse athletics,” said Bryan McEldowney, assistant athletic director for communications and media services. “It was important for us to celebrate the pageantry of intercollegiate athletics while building excitement for the NKU athletic programs.”

These commercials will be aired on all future broadcasts on both ESPN 3 and Asun.TV platforms. All home men's and women's basketball games, as well as select men's and women's soccer, softball, and volleyball contests will air on ESPN3. Home baseball games will be broadcast on ESPN3.

Campus spot:

Athletics spot:

Staff report