Read About Digital Marketing Training

ONE OF THE MOST FRUITFUL DIGITAL MARKETING TRAINING COURSES IN DELHI, ROHINI

Looking for a digital marketing course in Delhi? Then you are fortunate to have landed on the right page. This Advanced Digital Marketing course is for those who are interested in exploring the digital marketing world and are seeking an advanced digital marketing institute in Delhi. Our Digital Marketing courses are tailor-made for working professionals, business owners, corporate workers, job seeker, aspiring freelancers and women workers.



It is time to build your career by achieving mastery in Digital Marketing and SEO. Our pool of SEO resources are ready to be exploited.

We will teach you all the tips and tricks of Digital Marketing you need to know in order to achieve proficiency in this Digital world with our expert guidance. Here at our Digital marketing training centre in Rohini, we have a pool of trained Digital Marketing experts who will make sure that you cover every corner of Digital Marketing with us step-by-step. Our Digital marketing institute in Rohini not only gives you digital marketing training but develops your personality for seeking a job in the digital world. We are sure of our promises and assure you that our digital marketing training will distinguish you from your peers or your competitors. Be ready to be a part of the digital world by learning the ADVANCED DIGITAL MARKETING course from us. You can also avail lifetime access to digital content through our Digital Marketing training course.



WE PROVIDE QUALITY TRAINING, STUDY MATERIAL AND LIFETIME SUPPORT ALONG WITH FREE ACCESS TO SEO LEARNING CENTER TO GET YOUR CAREER UPRIGHT

WHAT IS DIGITAL MARKETING?

Digital marketing focuses on working on digital platform and using digital technologies to understand the science of marketing and to develop creativity for the growth and benefit of a business.

We make the digital marketing study interesting with practical for whosoever is keen in understanding the vast concept of digital marketing.

Developing your digital skills will be easier if you become part of our digital marketing institute in Rohini.

All we need is your time and your enthusiasm to ensure your mark in the digital world after getting the certificate from Google and Microsoft through our digital marketing training institute.

The research claims that companies do not accept the digitalization of the world and do not use digital marketing strategies are now in loss and virtually nonexistent.



DIGITAL MARKETING FOR BUSINESS

Business owners can get maximum benefits from our Goal-oriented programs. We provide a quality learning experience to Entrepreneur and Freelancers. We understand your problem of working in a dead-end routine and offer stretchable timings of classes with back-up classes without any charges. With CTCDC Rohini you’ll comprehend all the concepts related to Digital Marketing and SEO through a hands-on approach. We’ll not only help you acquire a good reach for your business, but we’ll work alongside you so that your business can prosper.



DIGITAL MARKETING FOR JOB SEEKERS

Recent research reveals that more than 10 lakh job opportunities will be available by the end of this year with salaries ranging from 50,000 to 2,50,000 per month. Get your first job, and sharpen your skills. You must surely be confused about which digital marketing institute to choose for upgrading your skills, here at our Rohini centre you will surely be able to explore, grow and understand with us the process of digital marketing with our this one of the top digital marketing institutes in Delhi. We assure you that after getting digital marketing training from us, you will see the difference by yourself. We are sure of this promise and will teach you 80% practical knowledge.

There are high demands and a lot of scope for potential digital marketers in the digital world.



What You Will Learn In Our Advanced Digital Marketing Course:

Digital Marketing Introduction

What is marketing?

What is Digital Marketing?

Understanding Marketing Process

Understanding Digital Marketing Process

Increasing Visibility

What is visibility?

Types of visibility

Examples of visibility

Visitors Engagement

What is engagement?

Examples of engagement

Bringing Targeted Traffic

Inbound and outbound marketing

Converting Traffic into Leads

Types of Conversion

Understanding Conversion Process Tools



Digital Marketing vs. Traditional Marketing

Whats the difference between digital marketing and traditional marketing, and why does it matter?

Benefits of Traditional Marketing

The Downside to Traditional Marketing

Benefits of Digital Marketing

Why Digital Marketing Wins Over traditional Marketing?

Tools of Digital Marketing

How We Can Use Both Digital & Traditional Marketing



Website Planning And Process

What is Internet?

Understanding domain names & domain extensions

Different types of websites

Based on functionality



Based on purpose

Planning & Conceptualising a Website

Booking a domain name & web hosting

Adding domain name to web Server

Adding web pages & content

Adding Plugins

Building website using CMS in Class Identifying objective of website

Deciding on number of pages required

Landing Pages & Optimization

Creating blueprint of every webpage

Best & Worst Examples



Search engine Optimization

What is SEO?

Introduction to SERP

What are search engines?

How search engines work Major functions of a search engine

What are keywords?

Different types of keywords

Google keyword planner tool

Keywords research process

Understanding keywords mix

Long Tail Keywords

Google Search Tips & Hacks



On-Page SEO

Keyword Research with Google Keyword Planner

What is the difference between keywords stuffing & KW placement

How to Select a Domain Name?

Page Naming {URL Structuring} and Folder Naming

Image Naming, Image Title and ALT Tags Creation

What are Meta Tags, Description. Robots, Keywords

Author Redirection Tags

Headings Tags {H1 to H6}

What is Content Writing?

SEO Friendly Content Writing {Insert keywords in content}

Anchor Text,

Link Title

Internal linking

Robot.txt file use and creation

HTML Sitemap creation

XML Site Map Creation

Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

What is Alexa?

Alexa Integration



Off-Page SEO

What is OFF-Page Optimization?

What are Backlinks?

Why Backlinks are Important?

How to Get Backlinks?

Difference Between Do-Follow and No-Follow Backlinks

What is Google Pagerank?

How to Increase Page Rank?

Search Engine Submissions

Directory Submissions

Article Writing and submissions

Press Release writing and submissions

Blog Posting and comment writing

Classifieds posting

Forum Posting

Business Listing

Social Bookmarking

Social Networking

RSS Feeds

Dos and Donts of link building

Easy link acquisition techniques

Domain Authority

How to Increase Understanding of Search Engines like Google



Search Engine Algorithm

What is Search Engines Algorithms?

How Algorithms Works?

Why a Search Engine needs to update its Algorithm?

Search Engine Penalties and Recoveries

Why a Search Engine penalizes a Website?

How to optimize your site for Google Hummingbird Algorithm?

What is Google Panda Algorithm?

What is Google Penguin?

What is Google EMD Update?

How to recover your site from Panda, Penguin and EMD

How to optimize your site for Google Hummingbird Algorithm?

What is Google Panda Algorithm?

What is Google Penguin?

What is Google EMD Update?

How to save your site from Google Panda, Penguin and EMD Update?



Local SEO

What is Local SEO?

Google places optimization

Classified submissions

Citation NAP

Top tools for SEO Monitoring

SEO process

Preparing SEO reports

How to create SEO Strategy for your business

What is link juice?

Importance of domain and page authority



Social Media Marketing

What is Social Media?

Understanding the existing Social Media paradigms & psychology

How social media marketing is different

Forms of Internet marketing

Facebook marketing

Understanding Facebook marketing

Creating Facebook page

Fan engagement

Important apps to do fan page marketing Facebook advertising

Types of Facebook advertising

Best practices for Facebook advertising

Understanding edgerank and art of engagement

CPC vs CPM vs CPA

Setting up conversion tracking

Using power editor tool

Advanced Facebook advertising using tools like Qwaya

Linkedin Marketing

What is LinkedIn?

Understanding LinkedIn

Company profile vs Individual profiles

Understanding Linkedin groups

How to do marketing on LinkedIn groups

Linkedin advertising & it is best practices

Increasing ROI from LinkedIn ads

Linkedin publishing Company pages

Ads on linkedIn Display vs text

Twitter Marketing

Understanding Twitter

Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex

How to do marketing on Twitter

Black hat techniques of twitter marketing

Advertising on Twitter

Creating campaigns

Types of ads

Tools for twitter marketing

Twitter Advertising

Twitter Cards

Video Marketing

Understanding Video Campaign

Creating 1st Video Campaign

Importance of video marketing

Benefits of video marketing

Uploading videos on video marketing websites

Using YouTube for business

Developing youtube video marketing Strategy

Bringing visitors from youtube videos to your website

Creating Video ADgroups

Targeting Options

Understanding Bid Strategy



Google Analytics

Introduction to Google Analytics

How Google analytics works

Understanding Google analytics account structure

Understanding Google analytics insights

Understanding cookie tracking

Types of cookie tracking used by Google analytics

Starting with Google analytics

How to set up analytics account

How to add analytics code in website

Understanding goals and conversions

How to set up goals

Understanding different types of goals

Understanding bounce & bounce rate

Difference between exit rate & bounce rate

How to reduce bounce rate

How to set up funnels in goals

Importance of funnels

How to integrate ads and analytics account

Benefits of integrating ads & analytics

Measuring performance of marketing campaigns via Google analytics

What is link tagging

How to set up link tagging

Understanding filters & segments

How to set up filters & segments

How to view customized reports

Monitoring traffic sources

Monitoring traffic behavior

Taking corrective actions if required



Google Ads

Google Ad Overview

Understanding inorganic search results

Introduction to Google Ads & PPC advertising

Overview of Microsoft Adcenter (Bing & Yahoo)

Setting up Google Ads account

Understanding Ads account structure

Campaigns, Ad Groups, Ads, Keywords, etc.

Types of Advertising campaigns- Search, Display, Shopping & video

Difference between search & display campaign

Understanding Ads Algorithm

How does Ads rank ads

Understanding Ads algorithm (ad rank) in detail with examples

What is quality score?

Why quality score is important What is CTR?

Why CTR is important?

Understanding bids

Creating Search Campaigns

Types of Search Campaigns - Standard, All features, dynamic search & product listing

Google merchant center

Creating our 1st search campaign

Doing campaign level settings

Understanding location targeting

Different types of location targeting

What is bidding strategy?



Email Marketing

What is email marketing?

How email works?

Challenges faced in sending bulk emails and their solutions

Types of email marketing- Opt-in & bulk emailing

What is opt-in email marketing?

Setting up email marketing account

Best platforms to do opt-in email marketing

Setting up lists & web form

Creating a broadcast email

What are autoresponders?

Setting up autoresponders

How to do bulk emailing?

Best practices to send bulk emails

Tricks to land in inbox instead of spam folder

Top email marketing software & a glimpse of how to use them

Improving ROI with A/B testing



Content Marketing

What is Content Marketing?

Introduction to content marketing

Objective of content marketing

Content marketing strategy building process

Types of content with examples

How to write great compelling content

Keyword research for content ideas

Optimizing content for search engines

Discussing authority blog

Steps towards developing authority blog

Ways to monetizing authority blog

How to market your content?

Understanding second customer

Importance of second customer

How to increase second customer

Understanding online influencers

Ways to connect with online influencers

Unique ways to write magnetic headlines

Examples of magnetic headlines

How to increase opt-in email list with content marketing with examples Case study on content marketing



Affiliate Marketing

What is affiliate marketing?

3 As of affiliate marketing

How people make money in affiliate marketing?

Affiliate marketing history

Changes in affiliate marketing industry over the year

Affiliate marketing scenario in India

How to be a super affiliate?

Different ways to do affiliate marketing

Affiliate marketing secrets

How your trainer makes money in affiliate marketing?

Live examples of how people are making money as an affiliate

Getting your started as an affiliate

Getting you approved as an affiliate from Indias top affiliate agencies

Some of the top affiliate networks in the world



BENEFITS OF DIGITAL MARKETING PROGRAM AT CTCDC

100% job guarantee

Money back guarantee

Lifetime membership for curriculum upgradation

80% practical knowledge

Get a certificate from google facebook and Microsoft

Free RS 75000+ worth digital marketing tools

Backup classes available

Work on live projects



SEO, SMM, SMO, SEM, Affiliate Marketing, Influence Marketing, Facebook Marketing and other forms of marketing are not only a good step towards success for a budding entrepreneur or a fresher but also for working professionals to expand their knowledge and income efficiently. Be part of this most happening industry and earn abundant money.