Information for Planters

Okay Planters, let's get serious for a moment. I understand that you had discontinued PB Crisps for your own reasons, which were probably business related. You had every right to discontinue them. However, that was a long time ago. Today, there is plenty of interest from folks around the USA who want this food.



With a little research, you can see that there is enough interest around the web to begin offering PB Crisps again. At the very least, in small batches or seasonal batches.

In my daily travels, I encounter plenty of Americans between the ages of 30 and 50. As a conversation starter, I'll ask them if they remember the PB Crisps snack. To my surprise, more often than not, people do! The conversation typically goes like this:

Fanatic: Hey, I was just thinking about an older snack. It was shaped like a peanut, but was crunchy and had a peanut butter creme filling. Do you remember these?

Stranger: Hmmm, let me think.

Stranger: YES - I do remember these!

Stranger: Wow, those were really good, what were they called again?

Fanatic: PB Crisps.

Stranger: That's right! What brand makes them, was that Nabisco?

Fanatic: Close! It was Planters, actually.



Sure, it's an unscientific poll, but I've been doing it for a few years now. People want PB Crisps.

Stats

Stats across all "Bring Back PB Crisps" campaigns. All the more reason to bring them back!

Research

Here is a list of resources from around the web that proves people still want the PB Crisps snack. I update it periodically.