The famous advertising slot at the 2017 Super Bowl contained criticisms of President Donald Trump. Coca-Cola celebrated diversity with a rendition of America the Beautiful sung in languages found across the US. Budweiser showed a fictionalised journey of founder Adolpus Busch, who arrives from Germany to be greeted with hostility by locals. 84 Lumber’s ad shows a fictional Trump wall on the Mexican border. Airbnb’s ad declared: ‘acceptance starts with all of us’