There was a prolonged period of my life where I wore purple eyeshadow nearly every day. More specifically, a cool plum shade in the crease. Circa 2004-ish. It was just my jam. Like many routines, though, this turned rut and I pretty much avoided wearing plum in the crease. Until this week, anyway, when I discovered Benefit World Famous Neutrals, Sexiest Nudes Ever Eyeshadow Kit. Old plum faithful is back! There is so much to love about this kit, including the compact book it’s packaged in that looks like a throwback romance novel, but mostly the versatility it lends. While I’m admittedly fixated on the plummy hue, Raincheck?, even I appreciate all Benefit is offering.

Two tiny tubs of Benefit’s Creaseless Cream Shadows in a brightening oyster pink (Bikini-Tini) and a charcoal base (Holy Smokes!) layer well under the powder shadows. The soft mauve Pause for Applause pairs well with Raincheck? and a touch of Milk It! in the inner corners of the eyes helps brighten everything up. The silver Blingo! is super shimmery and would be great for the nights when you want to do it up more. Since I’ve publicly admitted my Friday nights at home with QVC, let’s just say I haven’t gotten around to doing it big Blingo! style yet. Give me time, everyone. I’ll get there.

In the meantime, I’ll be plum-ing it like its 2004. Anyone interested in joining me?

Benefit’s World Famous Neutrals kits – there’s three different versions! – are available at Sephora for $30.