Zara, a Spanish clothing retailer, has removed from sale a denim skirt with patches that bore a striking resemblance to Pepe the Frog, a meme vilified for being associated with the alt-right.

Twitter user Meagan Fredette first noticed the similarity:

Zara is really out there trying to sell a P*pe the frog skirt, apparently unaware (?) of its current implications https://t.co/gQ3bimsdg2 — functional adulthood TK (@meaganrosae) April 18, 2017

“My immediate thought was holy s***, they have no idea what they are doing here, do they?” Fredette told Dazed. “Given their history of apparently discriminating against black customers … they are trying to be edgy here, without caring about the very real implications of their design. Flirting with racial controversy is not a good business tactic.” It is unclear at this time why Fredette felt she had to censor the name of a meme, as after inquiries were made my Breitbart News, the account was made private.

Soon after word broke out, Zara pulled the skirt from its site, the original link now that Fredette routing to its main denim page. Breitbart News reached out to Zara to ask them why they hate harmless green frogs, but have yet to receive a response.

Commenting on the story, the official account for the sovereign Republic of Kekistan simply tweeted:

https://twitter.com/RepublicOfKek/status/855531758577733632

Pepe has been having a tough time over the past year. In September, the Anti-Defamation League declared Pepe to be a hate symbol, adding him to their vast database where he now sits next to swastikas, burning crosses, and SS lightning bolts. Even his creator, Matt Furie, claimed he was racist. Elsewhere, Pepe has been trying to save Venezuela from socialism; however, that’s not going so well.

One possible benefit from the removal of the dress was pointed out by Breitbart’s own Allum Bokhari:

Did anyone manage to buy one of those frogdresses before Zara took the listing down? If so they may be the Rarest of Pepes. cc @mynameislo94 — Allum Bokhari (@LibertarianBlue) April 21, 2017

Jack Hadfield is a student at the University of Warwick and the official Pepe correspondent for Breitbart Tech. You can like his page on Facebook and follow him on Twitter @ToryBastard_ or on Gab @JH.