A LAD from Denmark was engulfed in a ball of flames after pals doused him in cinnamon as part of a bizarre tradition.

Footage which has emerged today shows the man being covered in the spice as part of a ritual carried out on anyone who has reached their 25th birthday and is unmarried.

3 This was not supposed to have happened to the lad celebrating his 25th Credit: LIVELEAK

3 His pals had been pouring cinnamon all over him Credit: LIVELEAK

3 The guy is suddenly wrapped in a ball of intense flames Credit: LIVELEAK

Pals can be seen gathering around for the rites-of-passage custom in the city of Odense.

The hapless fella can be seen with a dust mask on and with his hands tied behind his back.

First water is doused on him so the cinnamon sticks and then the spice is thrown at him.

Others simply empty bags of it all over him.

But within a split second he ignites and is engulfed in a fireball.

The film then pans to him lying on the ground in agony with the flames put out.

The blaze was not an intentional part of the bizarre ritual but cinnamon can ignite low temperatures.

The spice contains cinnamaldehyde and eugenol which are both volatile chemicals that can catch fire at low temperatures.

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The LiveLeak user who posted the video said: “Because he had a dust mask on and the his friends poured water on him first, he was mostly unharmed, he only suffered from minor burns on his legs.

“Normally you just stick to cover the victim in cinnamon, it's not part of the tradition to accidentally light your friend on fire.”

It is thought the dust cloud around the victim ignited.

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