LAS VEGAS — Most people know about Amazon’s ambitions to sell you everything from books and movies and smartphones to power tools and auto parts.

Less understood outside the technology industry is just how aggressively the company is also trying to become an important technology provider to other organizations, its aspirations just as big as those of Microsoft, IBM and Google.

Amazon Web Services already provides so-called cloud computing services at low prices for customers including the Central Intelligence Agency and Netflix. At a conference here last week for the web-services unit, company officials explained that Amazon was now trying to get more tech dollars from business customers by also offering services and processes that make it a competitor to traditional suppliers of business technology like Oracle.

Offering more capabilities to customers is a big deal for Amazon. A report last month by the Synergy Research Group said Amazon’s web-services unit has about a 27 percent share of the worldwide market for cloud infrastructure services. Microsoft is second with about a 10 percent share.