'Emoji Movie' Criticized for "Tasteless" 'Handmaid's Tale' Tweet

The now-deleted tweet drew ire from social media, with one fan tweeting, "Did the marketing team not think this through?"

The Emoji Movie, which hits theaters Friday, is drawing criticism online for a questionable tweet parodying Hulu's hit dystopian series The Handmaid's Tale.

The tweet in question featured an emoji donned in a handmaid's robe with the caption, "A Smartphone Original: The Emoji's Tale." The tweet read, "Blessed be the Emoji."

Fans immediately reacted to the post, specifically the repressive nature of the show and its original text. The show, starring Elisabeth Moss, is set in a futuristic world in which government officials in a totalitarian society send young and fertile women known as the "handmaids" to wealthy families where they are forced to procreate for them.

One fan tweeted, "wait do emojis do that gross rape ritual or did the marketing team not think this through?"

Other people called for the film to delete its Twitter account, while others posted screenshots of their decision to block the film's account.

The Handmaid's Tale, which was recently nominated for 11 Emmy Awards, is based on the classic Margaret Atwood novel of the same name. The show will return for its sophomore season in 2018.

A rep for the film did not immediately return a request for comment.

wait do emojis do that gross rape ritual or did the marketing team not think this through — Chonathan (@jonnyricers) July 24, 2017

I hate you — Digital? Matt Conn (@mattconn) July 24, 2017

This is really tasteless. — ella of themyscira (@brosandprose) July 24, 2017

Delete your account. — BCC (@ByCommonConsent) July 24, 2017

Do scheindlers list next — Jeremy M (@thismyshow) July 24, 2017

Did you... did you watch The Handmaid's Tale? — Lucas (@lucas_hack12) July 24, 2017

Do TRIUMPH OF THE WILL next. — Christopher Sebela (@xtop) July 24, 2017

So does it make you happy to mock the suffering of women? just want to be clear. — Claire Agincourt (@ClaireAgincourt) July 24, 2017

Missed the mark on this one by a long shot. Are we supposed to think of that emoji in servitude, being raped and forced to have babies? — Sean Simpson (@seanasimpson) July 24, 2017

Wow. Praise be. Blocked. — Carlos Udarbe (@CarlosUdarbe) July 24, 2017

Oh you've got jokes on the subjugation, rape and societal betrayal of women! Can't wait to take my kids! — Kirsten (@KikiHavens) July 24, 2017