Former CIO for Tencent Africa to orchestrate JET8 growth in the region

Gerjo Hoffman, former Chief Innovation Officer for Tencent Africa, was today announced as the latest addition to the JET8 executive team.

During his tenure at Tencent, Mr. Hoffman was responsible for launching applications WeChat, JOOX and VOOV, as well as numerous other multiple print media, ecommerce and mobile applications in Africa.

As of June 1st, Gerjo will be responsible for servicing the rapidly expanding market in his role as Director of Growth and Development for JET8 in Africa.

“I’m excited by how JET8 has democratized the influencer model and optimized advertising into guaranteed sales. Brands can now expect authentic brand engagements, increased sales and strengthened loyalty from consumers, which really alters the world of marketing, advertising and sales.” — Gerjo Hoffman, Director for Growth & Development, JET8 Africa.

Over the course of his 15 years as a corporate entrepreneur, Mr. Hoffman worked for Naspers in China, Vietnam and the UAE. His experience working for renowned multinationals in the IT and media sphere is set to contribute greatly to JET8’s expansion in Africa.

“Africa is an incredibly exciting region for us. We believe we’re ahead of the curve in terms of our progress there and have the perfect product to succeed. It’s fantastic to have Gerjo, with his experience and deep category expertise, leading the charge.” — Shannon Cullum, CEO, JET8.