"We have been considering a refresh of our branding for quite a few years," said Reading United's Director of Communications and Marketing, Ryan Lineaweaver. "With our 25th season upcoming, we felt that there was no better time to take a good, hard look at our brand and make some changes. Our goal was to take the original design and simplify it into a brand that's instantly recognizable around Reading, Berks County, and beyond. I think that Wandel Design has done a fantastic job filtering our history and future into a clear, concise vision moving forward."