Have you ever visited a shop and got lost among isles of products looking more or less the same? We all know that feeling, especially online! Instead of guiding us to the best offer out there, technology leaves us with tons of similar hits. At Eligma, a startup dedicated to next-generation commerce, we believe that things can get better than that. We would like to show you where we are going with our smart product discovery development, so here is Elly — our AI shopping assistant MVP!

The Eligma team believes that technology can be used as a selection and advising tool catering to the customer as an individual, and we wish to achieve that with AI. In the flood of online offer, it would be useful to have an AI chatbot assistant who knows the product as well as our personal requirements, and can also scan the online offer super fast. As an MVP, Elly is now training in all of the above, and will actually get better and better by interacting with you because AI training requires data! You are welcome to come and say hello to Elly at www.helloelly.com!

Spoiler alert — what is Elly like and what can she do so far?

· Elly boasts an original chatbot framework and is based on innovative product discovery research and algorithms.

· She is available in the desktop and mobile versions and has voice recognition.

· She is being trained on product characteristics like a real sales assistant in order to know the product really well and be able to advise you on it. At this MVP stage, Elly only offers one narrow product category and database − mobile phones, but her knowledge and product range will increase in time as the database increases.

· The main difference between Elly and other virtual assistants is that she does not only find the best deal; she also asks the user what features of the product they find the most important, and then suggests the best quality-to-price ratio based on that. Ideally (depending on availability and data), she would suggest a perfect match to your specifications, as well as a neat fit (a product with better or similar characteristics, but at a more convenient price — perhaps of a different brand) and the best price options.

· She can remember interactions with the user for future reference and personalized shopping.

· She does all that with the style, patience, kindness, endurance and humour that only an AI can provide.

What will Elly be able to do in the future?

· There will be more product categories and detailed knowledge added, not to worry!

· User interaction and product data will be used for constant improvements, which will make Elly increasingly ‘smarter’ as time goes by.

· The ultimate goal is that Elly will be able to remember the user’s preferences, and give personalized recommendations on a wide range of products.

At Eligma, we are truly excited that our project supporters and early adopters will be able to make Elly their own and help shape our AI shopping assistant in the direction that would work best for them as the finished product. Elly is looking forward to meeting you, so visit her and leave her some feedback at feedback@helloelly.com!

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