Kenjirou Hata is getting in on the #例の紐 (That String) trend based on Hestia's outfit from Is It Wrong to Try to Pick Up Girls in a Dungeon? The title page for this week's chapter of Hayate the Combat Butler in Weekly Shonen Sunday featured Hinagiku Katsura in the trending outfit.

Hestia and her notorious costume design have been picking up steam lately, with the associated Twitter thread #例の紐 (That String) getting more and more bizarre. Anime-oriented vendors of Akihabara are giving strings away or selling them. Kotobukiya and the Minna no Kuji lottery also have figures planned.

[Via Hachima Kikō]