Mohawk owner James Moody added, "My staff and myself are broken hearted for not only the victims and families of this senseless tragedy but also for our beloved Red River and this entire community. We have spent today working with South by Southwest and the city to create a relief fund for the victims. This is our number one priority – their care and support. We are a community here that exists far beyond the 10 days of South by Southwest. Our intent is to come together to help the families of each and every one of the victims."