Texas church’s anti-craft beer ad backfires, gets people cheaper beer

Imperial Taproom: "We are offering a dollar off your bill at Imperial Taproom in exchange for this 'Devil's Craft' coupon that was printed in the Canyon News on Sunday. We'll give you a dollar off for each one you bring in so feel free to bring multiple. Come enjoy some devilishly tasty craft beer and/or wine (grape juice with booze in it) with us! We'll see y'all at the Taproom, cheers!" less Imperial Taproom: "We are offering a dollar off your bill at Imperial Taproom in exchange for this 'Devil's Craft' coupon that was printed in the Canyon News on Sunday. We'll give you a dollar off for each one ... more Photo: Courtesy/Facebook Photo: Courtesy/Facebook Image 1 of / 24 Caption Close Texas church’s anti-craft beer ad backfires, gets people cheaper beer 1 / 24 Back to Gallery

A taproom in the Panhandle turned a religious anti-beer advertisement in the local newspaper into a promotional opportunity.

The Anchor of Hope Baptist Church in Canyon, Texas, placed the advertisement in The Canyon Times earlier this month, calling craft beer “the devil’s craft ” and listing excerpts of 10 different bible verses as a warning to those who drink booze.

According to the ad, you could die in a coma or lose your kingdom. Avoiding booze, however, could result in you becoming “great in the sight of the Lord."

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Imperial Taproom responded Oct. 7 by posting an image of the advertisement on their Facebook page and letting customers use the ad as a $1 coupon.

We are offering a dollar off your bill at Imperial Taproom in exchange for this "Devil's Craft" coupon that was printed... Posted by Imperial Taproom on Friday, October 7, 2016

“We'll give you a dollar off for each (‘coupon’) you bring in so feel free to bring multiple,” the Facebook post read. “Come enjoy some devilishly tasty craft beer and/or wine (grape juice with booze in it) with us! We'll see y'all at the Taproom, cheers!”

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The Facebook post, which has amassed hundreds of shares, garnered dozens of comments that questioned the church's ad.

One commenter said, "Hmm, Jesus drank wine."

Another said "These folks seriously need a drink."

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Others praised the taproom, calling their marketing technique "brilliant" and "genius."

kbradshaw@express-news.net

Twitter: @kbrad5