One talented Forbes Magazine contributor, Larry Olmstead, created an in-depth article pointing out all the issues with Parmesan cheese made in America, pointing out that tricky American labels are leading to misrepresentation strong enough to fool consumers. He uses the skewed labeling for Kraft's 100% Grated Parmesan Cheese, pointing out his confusion by saying, "I’m not sure if that means it is supposed to be 100% “parmesan” or simply 100% grated, which it certainly is." Many other companies that sell the grated and bottled cheese also bank on slick and devious labeling, using ambiguous words and phrases like "all natural" and "100% real." Anything can be considered 100% real if it's a tangible object, can't it? And words like "natural" have implied meanings, but nothing concrete, which is especially useful for companies looking to spin the true nature of their ingredients.