If this had been hardware, I would recognize a sacrifice on the part of apple. Certainly this software is very valuable, but it's also worth noting as odd that this particular kid, although he's "into" Macs and video editing, doesn't know anyone who can pirate a copy of Final Cut Pro 5(or is possibly ethically disinclined to do so). I make no moral claim here, if you feel piracy is wrong that's fine, but most every video editing kid in high school worth his salt should be able to get a copy of final cut for free ninety-nine.

What I'm saying is, it almost just seems like apple is recognizing the fact that this kid wants to actually *PAY* for software(a somewhat rare thing among highschool A/V nerds in my personal observation) that it's saying, "Go ahead, have a copy!" as childish but cool and A-Okay reward.