VISITORS taking the underground to Gangnam, the new money district of Seoul, often remark at the vast numbers of adverts for plastic surgery found plastered all over both trains and platforms. Those alighting at Sinsa or Apgujong stations in particular will find themselves bombarded with exhortations to "round your rectangular jaw", or before-and-after images of small and large diamond rings. South Korea's fascination with plastic surgery is not a new development, but as the word has spread, the business has changed.





plastic

Gangnam

Gangnam's