As if to signal his awareness that there’s a gaping void in the GOP’s midterm election strategy, Republican National Committee Chairman Reince Priebus did something a little unusual for a party chairman, and gave a speech about policy.

Republicans have made little secret of the fact that they hope to recapture the Senate in November by exploiting President Obama’s unpopularity rather than pitting their substantive agendas against their opponents. When Priebus says, “People know what we’re against. I want to talk about the things we’re for,” what he means is that his candidates’ conspicuous silence on substantive matters has become a little too conspicuous.

To combat that, he has laid out a list of eleven “Principles for American Renewal.” Most of these will be familiar to students of Republican politics. Some contradict each other, or previous iterations of the Republican agenda. The first principle holds that “Our Constitution should be preserved, valued and honored,” while the third proposes a Constitutional amendment that would force Congress to shred government spending. The eleventh calls for a secure border, whereas the GOP’s 2012 post-mortem called for comprehensive immigration reform.

But the main problem is that Priebus isn’t on the ballot anywhere. The implication is that he’s speaking on behalf of his candidates, but in recent weeks the GOP has worked assiduously to orient those campaigns around trivia. Some of these efforts have been more effective than others, but the playbook has been remarkably consistent. As a counterpose to Priebus’s 11 principles, below are five of the most trivial stories Republicans have seized on in order to define campaigns around issues other than, well, issues.

WISCONSIN