SAN FRANCISCO — Weeks after unveiling Moments, Twitter is offering up a new set of tools to publishers and developers that makes it easier for them to use tweets on their sites and apps.

The company announced it was opening up two of its tools, Publisher and Curator, which make it easier for publishers to find tweets and customize the way they look on their sites.

Speaking at the company's Flight developer conference Wednesday, product manager Michael Ducker said the new products are the same tools Twitter uses to power Moments.

Publish is a new feature that makes it easier for news outlets to customize the appearance of tweets that are embedded on their websites. Twitter users and developers can create themed collections, groups of related tweets selected individually by a user or automatically by another application.

These collections can be be embedded in a new grid format that emphasizes photos and videos, rather than the text of a tweet.

"The embedded tweet is a modern-day pull quote," Ducker said during the keynote.

Image: Twitter

"Previously, when you wanted to publish a great story with Tweets, you had to manually manage a bunch of Tweet IDs, and embed them into your app or website one at a time," Twitter wrote in a statement. "With our new end-to-end ecosystem, we’ve simplified the storytelling process." Twitter also partnered with Spredfast, Dataminr, ScribbleLive, Wayin, and Flowics so publishers can organize tweets from within the services they are already using.

Curator, on the other hand, is meant to make it easier for publishers to discover relevant tweets. The dashboard-like tool has advanced filtering controls, which go beyond those provided in the network's existing search features. It also offers analytics features that provide insights into topics that are trending and other discussions happening on Twitter.

Image: Twitter

Though at the first glance the tools seem to be targeted toward publishers, Twitter noted these tools can also be beneficial for developers who can use them to create custom tweet timelines in their apps. "Great stories drive great audiences," the company wrote in a statement. "With your tweets organized using these new tools, you can display them on your own websites with Embedded Timelines ... and in your apps."

When Jack Dorsey officially took the top executive spot at Twitter earlier this year, he touted the network's ability to "show everything the world is saying" before other sources — a sentiment he echoed during Wednesday's keynote. As Twitter continues to struggle with stagnant user growth, it's increasingly important for the company to appeal to those who may see tweets outside of Twitter.com and publishers — who are already embedding tweets — stand to play a big role in this strategy.