Provincial Information Minister Yousuf Shaukat Zai, from Khyber Pakhtunkhwa province in north-west Pakistan, and member of the ruling party PTI (Pakistan Tehreek-e-Insaf) was talking to local journalists at a press conference that was being broadcast via social media.

The event turned a bit awkward when cats ears and whiskers appeared on the minister's face during the live video.

The auto-filter soon caught his colleague, too, who then had a similar cat's appearance.

The video immediately went viral on social media but was later deleted from the political party's official page.

Positive image of Pakistan is being promoted though a press conference streamed live on Facebook with cat filter on ministers of KP province.. pic.twitter.com/ihjxarISfe — Waseem Abbasi (@Wabbasi007) June 14, 2019

What have this official PTI KPK Facebok page has done with KPK Information Minister Shaukat Yousafzai 😂 !

This is INSANE. @SAYousafzaiPTI pic.twitter.com/bttJt5FrdB — Mohsin Bilal Khan (@MohsinBilalKhan) June 14, 2019

Responding to the embarrassing incident, PTI's social media team has called it a “human error” and said that “all actions have been taken to avoid such incidents in future.”

“Yesterday whilst covering a Press briefing held by KP's information minister Shaukat Yousafzai, a 'cat filter' was witnessed by the viewers which was removed within few minutes,” the party statement stated.

"Clarification Notification"



Pakistan tehreek e insaf social media team is deemed to be the pioneers of social media in Pakistan. We not only price power cells in bringing Pakistani politics to internet but also feel content in setting high standards of SOPs#PTISMT

1/4 pic.twitter.com/oMPTu88LZ1 — Tehreek-e-Insaf (@InsafPK) 15 June 2019

Social media erupted with cat-memes and cat-ch phrases.

One person wrote on Twitter, “according to KP government’s social media team we now have a cat in the cabinet.

Another tweeted, “Who let the cats out!!!”

According to KP government’s social media team we now have a cat in the cabinet #Filter pic.twitter.com/LNl7zwOfLU — Mansoor Ali Khan (@_Mansoor_Ali) June 14, 2019

The minister concerned, however, appears to have not taken the matter too seriously.

He told the AFP news agency: “I wasn't the only one — two officials sitting along me were also hit by the cat filter.”