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A rational and moral person might think of the recent U.S. raid in Yemen this way. Here’s one small incident out of a war consisting primarily of a massive bombing campaign that has slaughtered innocents by the thousands and is threatening to lead to the starvation of hundreds of thousands. In this one incident some 30 people were murdered, some 10 of them women and children, one of them the 8-year-old sister of a 16-year-old American boy whom President Obama had earlier murdered just after having murdered his father. There wasn’t some Very Important Thing accomplished, such as learning the cell phone number of someone suspiciously Muslim or whatever, that an immoral hack could try to claim justified this incident. This was mass murder.

In the course of this mass murder, one American taking part in it was killed.

The first paragraph above is of virtually no interest to the U.S. media. The second paragraph above is of intense and passionate interest. But there is a very different point that this interest misses. Much of the media coverage suggests that the One American being killed was a very negative thing for Donald Trump. I’d suggest that it was a very negative thing for the man killed and his family and loved ones, but not necessarily a bad thing for Donald Trump or Lockheed Martin. Here’s why.

When Van Jones appeared to lose his mind and declare Trump some sort of deity because of his Very Solemn treatment of the death of the One Person Who Mattered, Van Jones was following a long tradition of treatment of the sacred sacrificing of lives to the God of War, the feeding of troops to the Holy Flag. Only lives that matter can be used in this ritual. Only lives that have been lost and that mattered can be used to justify hurling more lives after them. President Polk knew this when he got U.S. troops killed in Mexico. So did those war propagandists who “remembered the Maine.” The mast of the Maine still stands at the Naval Academy in Annapolis as a monument to the fundamental rite of lying about dead people who mattered, in order to remove all constraints on behavior.

As Richard Barnet explains, in the context of Vietnam:

“The sacrifice of American lives is a crucial step in the ritual of commitment. Thus William P. Bundy stressed in working papers the importance of ‘spilling American blood’ not only to whip up the public to support a war that could touch their emotions in no other way, but also to trap the President.”

Who was William P. Bundy? He was in the CIA and became an advisor to Presidents Kennedy and Johnson. He was exactly the kind of bureaucrat who succeeds in Washington, D.C. In fact he was considered a “dove” by the standards of those in power, people like his brother McGeorge Bundy, National Security Advisor to Kennedy and Johnson, or William Bundy’s father-in-law Dean Acheson, Secretary of State for Truman. The war makers do what they do, because only aggressive war makers advance through the ranks and keep their jobs as high-level advisors in our government. While resisting militarism is a good way to derail your career, no one seems to have ever heard of a D.C. bureaucrat or CNN news reader being sidelined for excessive warmongering. Pro-war counsel may be rejected, but is always considered respectable and important — even proposals to murder Americans directly, like Operation Northwoods or Dick Cheney’s scheme for Iran.

How can being responsible for getting People Who Matter killed trap a president into killing lots more of them?

This is not about logic. You have to stop thinking, and start observing the behavior of Van Jones’ audience. When People Who Matter have been killed, it becomes important to kill more of the Enemy even — or perhaps necessarily — through means that also kill many more of the People Who Matter. The flag’s appetite has awakened.

This is not the only way in which the U.S. media is treating this Death That Matters. Some commentators are even suggesting that it was a life lost in vain. Not in mass murder, but in vain. We should be aware, however, that the insanity Van Jones is tapping into is a powerful current with a long record of horror and destruction behind it.