The Las Vegas Strip is getting a new addition: a bright pink shipping container — the new home of a Hello Kitty Cafe.

The Hello Kitty Cafe at The Park located on the Strip near T-Mobile Arena in Las Vegas before a media preview Monday, July 8, 2019. The pop-up is set to open at 11 a.m. Friday, July 12. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto

Hello Kitty Cafe Croissants and Birthday Cake during a media preview for the pop-up at The Park located on the Strip near T-Mobile Arena in Las Vegas Monday, July 8, 2019. The pop-up is set to open at 11 a.m. Friday, July 12. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto

Hello Kitty Cafe Macaroons during a media preview for the pop-up at The Park located on the Strip near T-Mobile Arena in Las Vegas Monday, July 8, 2019. The pop-up is set to open at 11 a.m. Friday, July 12. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto

Hello Kitty Cafe owner Polo Nguyen prepares for a media preview for the pop-up at The Park located on the Strip near T-Mobile Arena in Las Vegas Monday, July 8, 2019. The pop-up is set to open at 11 a.m. Friday, July 12. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto

Hello Kitty Cafe owner Polo Nguyen prepares for a media preview for the pop-up at The Park located on the Strip near T-Mobile Arena in Las Vegas Monday, July 8, 2019. The pop-up is set to open at 11 a.m. Friday, July 12. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto

Hello Kitty Cafe Business Development Coordinator Melissa Paez prepares for a media preview for the pop-up at The Park located on the Strip near T-Mobile Arena in Las Vegas Monday, July 8, 2019. The pop-up is set to open at 11 a.m. Friday, July 12. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto

Hello Kitty Cafe Business Development Coordinator Melissa Paez prepares for a media preview for the pop-up at The Park located on the Strip near T-Mobile Arena in Las Vegas Monday, July 8, 2019. The pop-up is set to open at 11 a.m. Friday, July 12. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto

Hello Kitty Cafe Strawberry Puff Pastry during a media preview for the pop-up at The Park located on the Strip near T-Mobile Arena in Las Vegas Monday, July 8, 2019. The pop-up is set to open at 11 a.m. Friday, July 12. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto

Hello Kitty Cafe owner Polo Nguyen, left, and Business Development Coordinator Melissa Paez during a media preview for the pop-up at The Park located on the Strip near T-Mobile Arena in Las Vegas Monday, July 8, 2019. The pop-up is set to open at 11 a.m. Friday, July 12. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto

The Hello Kitty Cafe at The Park located on the Strip near T-Mobile Arena in Las Vegas before a media preview Monday, July 8, 2019. The pop-up is set to open at 11 a.m. Friday, July 12. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto

Larinda Walker takes a photo of Coreshonna Lewis as Tommy Oliver Jr., looks on, all of Portland, in front of the Hello Kitty Cafe at The Park located on the Strip near T-Mobile Arena in Las Vegas before a media preview Monday, July 8, 2019. The pop-up is set to open at 11 a.m. Friday, July 12. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto

The Hello Kitty Cafe at The Park located on the Strip near T-Mobile Arena in Las Vegas before a media preview Monday, July 8, 2019. The pop-up is set to open at 11 a.m. Friday, July 12. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto

Hello Kitty Cafe owner Polo Nguyen, right, and Business Development Coordinator Melissa Paez prepare for a media preview for the pop-up at The Park located on the Strip near T-Mobile Arena in Las Vegas Monday, July 8, 2019. The pop-up is set to open at 11 a.m. Friday, July 12. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto

The Strip is getting a new addition: what looks like a bright pink shipping container that will house a Hello Kitty Cafe.

Located between New York-New York and Park MGM, the cafe is set to open to the public Friday at 11 a.m. The first 50 customers will get “a small gift,” according to a news release.

The pop-up will offer Hello Kitty-themed merchandise, beverages ranging from coffee to lemonades and desserts including cakes, cookies, croissants, donuts and ice cream.

Hours of operation will be 11 a.m. to 11 p.m. Sunday through Thursday and 11 a.m. to midnight Friday and Saturday.

“The Park is a prime location for us to make our debut in Las Vegas, and we welcome guests to visit from around the world,” Craig Takiguchi, chief operating officer and head of business development at Sanrio, said in a statement.

This story has been updated to reflect the appearance of the Cafe.