For the first time ever, Apple will stream one of its live events---as long as you own an Apple product.

In a statement, Apple said it will stream its iPod and potentially Apple TV press conference live. Typically, Apple doesn't do live streaming.

The catch: PCs need not apply. And don't bother with Android either.

Here's what Apple said:

Apple will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac running Safari on Mac OS X version 10.6 Snow Leopard, an iPhone or iPod touch running iOS 3.0 or higher, or an iPad. The live broadcast will begin at 10:00 a.m. PDT on September 1, 2010 at www.apple.com.

Rev up those Mac/iPhones/iPad/iPod touches.

Could you imagine the flack Microsoft would get for a Windows-only stream?