Action update : Check out our new Go Veg campaign

A new poll commissioned by the Vancouver Humane Society shows that 33 percent of Canadians, or almost 12 million, are either already vegetarian or are eating less meat.

That figure includes eight percent who identify as vegetarian or mostly vegetarian, as well as 25 percent who state that they are trying to eat less meat.

British Columbia is the most vegetarian-friendly province, with 13 percent of respondents identifying as vegetarian or mostly vegetarian and a further 26 percent trying to eat less meat.

Quebec and Ontario are not far behind. In Quebec, seven percent identify as vegetarian or mostly vegetarian, while a further 30 percent are trying to eat less meat. In Ontario, eight percent are vegetarian or mostly vegetarian and 23 percent are trying to eat less meat.

While younger Canadians are more likely to identify as vegetarian or mostly vegetarian, older Canadians are more likely to say that they are eating less meat. Of 18 to 34 year olds across the country, 12 percent are vegetarian or mostly vegetarian. For those 55 and up, 33 percent are trying to eat less meat, in addition to the five percent who identify as vegetarian or mostly vegetarian.

The poll, commissioned by VHS, was conducted online by Environics earlier this year, and surveyed 1507 Canadian adults.

There are so many reasons to reduce or eliminate animal products from our diets. With delicious and varied veg options increasingly available in supermarkets and restaurants, it has never been easier to explore compassionate food choices. For mouthwatering recipes and veg tips, please sign our Meatless Monday pledge!