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With fees that are less than 1/2 of mutual funds, more of your money stays invested. Over time, those savings could leave thousands more in your pocket. See pricing details

Also doing business as CI Direct Investing and WealthBar, WealthBar Financial Services Inc. is a registered Portfolio Manager in all provinces and territories in Canada.

CI Direct Investing is a subsidiary of CI Financial Corp. CI Financial Corp. (TSX: CIX) is an independent Canadian company offering global asset management and wealth management advisory services.

WealthBar is also a Full Life Insurance Agent in the provinces of British Columbia and Ontario. Cash and securities held in your account are protected up to $1,000,000 CDN. Visit CIPF to learn more.

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We believe your investment experience shouldn't be determined by how much you have. So whether you've got $1,000 or $1 million, you get access to professionally managed investments and financial advice.

Investing made easy. Open an account in minutes. No hold music. No paperwork.

Why CI Direct Investing?

We’ll match you to the right investment.



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Stay connected to your money with our easy to use website and mobile app.

Work with a financial adviser on your terms. Build a plan together or get specific advice - all included in your fee.

Smarter technology, smarter savings Build better savings habits with our easy automated savings and investment app. Advice, not a sales pitch, from a Certified Financial Planner® included. Advice worth listening to Professionally selected investments Invest in thousands of companies from around the world. Get matched to a professionally managed portfolio in minutes. Learn more

“Great returns and it takes the worry out of my financial future. I KNOW I am being looked after.” – Kim W Benzinga Best Robo-Advisor “Delivering high-quality, low-cost investments portfolios to the other 99 percent...” “The best customer service I've gotten from a financial company.” – Robert M – Connor P “Your team communicates so fast and effectively. I always feel like I am getting the extra personal touch!” Check out our great reviews on Google .

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Investing made easy. Open an account in minutes. No hold music. No paperwork.

What people are saying...

“Delivering high-quality, low-cost investments portfolios to the other 99 percent...” Benzinga Best Robo-Advisor Check out our great reviews on Google . “Great returns and it takes the worry out of my financial future. I KNOW I am being looked after.” – Kim W – Robert M “The best customer service I've gotten from a financial company.” – Connor P “Your team communicates so fast and effectively. I always feel like I am getting the extra personal touch!”