Brewer Descrip­tion



You have in your hands a dev­as­tat­ingly fresh dou­ble IPA. While fresh­ness is a key com­po­nent of many beers – espe­cially big, cit­rusy, flo­ral IPAs – we’ve taken it fur­ther, a lot fur­ther, in this IPA. You see, we specif­i­cally brewed it NOT to last. We’ve not only gone to exten­sive lengths to ensure that you’re get­ting this beer in your hands within an extra­or­di­nar­ily short win­dow, we made sure that the Enjoy By date isn’t ran­domly etched in tiny text some­where on the label, to be over­looked by all but the most atten­tive of retail­ers and con­sumers. Instead, we’ve sent a clear mes­sage with the name of the beer itself that there is no bet­ter time than right now to enjoy this IPA.



Stone Enjoy By IPA has been released sev­eral times this year with dif­fer­ent dates of enjoy­ment. This beer was tai­lored to last only about a month on the mar­ket for the best tast­ing expe­ri­ence. I imag­ine that it still tastes good after the date on the bot­tle, but it will not be as fresh.

Enjoy By 10.31.14 has been by far the fresh­est tast­ing Enjoy By release that I have come across. The other tast­ings were on draft and were prob­a­bly past their point of fresh­ness. This release was bot­tled on Sep­tem­ber 26, 2014 and you will taste how fresh it is if you can find it fast.

Stone Enjoy By dou­ble IPA pours a golden cop­per hue and smells of bit­ter cit­rus and fresh flo­ral notes. The taste is an aggres­sively hopped explo­sion of cit­rus, pine and flo­ral bite. The cit­rus notes are extreme and over the top; I loved every minute of it.

The beer comes in at 9.4% and is worth the rave that every­body has been talk­ing about.

Enjoy!