Lorenzo Trefethen will lead ANSA Motorsports’ effort in the 2015 Pirelli World Challenge GT-Cup class.

The 31-year-old, who helps his family run Trefethen Family Vineyards, will compete in the No. 13 ANSA Motorsports Trefethen Family Vineyards Porsche “wine art car”. The design was done by French artist, Erwin Dazelle.

ANSA Motorsports’ program is focused both on the racing and the marketing platform throughout the season.

“We at ANSA Motorsports are pleased to welcome Lorenzo Trefethen to our team,” said Alain Nadal, ANSA Motorsports team owner. “Lorenzo is a driver with great potential, and his talent will be revealed this season.

“Also, we are excited to work with him and Trefethen Family Vineyards. Their sponsorship-activation program is going to be exceptional and very innovative. Together we plan to use the racing program to increase awareness of the Trefethen brand and their wine, to market their wines and to take their business to new markets.”

Trefethen won several races in NASA’s Spec E30 Series, and also set a class track record at Sonoma Raceway in the process. He’s also raced in Porsches over the years.

“I am thrilled to join ANSA Motorsports for the 2015 season in the Pirelli World Challenge GT-Cup class,” Trefethen said. “This will be my first season racing in a professional series, and it is a big step for me in my racing career.

“My father and I have been competing in Porsches for a couple years, and each season I have been able to meet the competition level on track and find success.

“With this move to the Pirelli World Challenge, I know I will go up against a number of the finest drivers and teams in North America. I feel confident that this partnership with ANSA Motorsports will allow me to continue my growth and success on the race track.”