BATON ROUGE, La.—Brad Wing is king of the campus at LSU.

Classmates wear T-shirts that allude to his "swag." Posters of his infamous 44-yard run against Florida, during which he drew a penalty flag for spreading his arms like an airplane, adorn storefront windows. Just this week, he hit Facebook's 5,000-friend limit and had no choice but to start his own "fan" page.

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