There’s a new record in movie trailer launches: Avengers: Endgame had 289 million views over the last 24 hours, surpassing the Avengers: Infinity War total of 236 million views and The Lion King‘s 224.6 million over the same time measurement.

Twitter conversation (549K) also has surpassed the 24-hour volume for all comps, including first content releases for Black Panther (349k) and the previous record-holder, Avengers: Infinity War (389k).

To the greatest fans in the world, thank you for being there from the beginning until the endgame and making this the most viewed trailer in history with 289M views in 24 hours! pic.twitter.com/oWBDCe4e0m — Marvel Studios (@MarvelStudios) December 8, 2018

The new record may have been even higher if not for a bit of misdirection which saw the URL for Avengers:Endgame.com redirected to the site for Once Upon A Deadpool, which bows this month. The redirect on that URL was still active this morning.