Our goal is to present DASH as the first Cryptocurrency to land in Portugal supported by a “real economy” strategy. At the end of the project, the Portuguese market will get to know DASH as the first mover Cryptocurrency in their homeland, allowing 500 real stores to sell in DASH currency, on face-to-face transactions. At the same time and upholding this considerable innovation project, a broad marketing campaign will be held (TV interviews, news, blogs, fintech sites, banking, social media and other Media channels) in order to present the project concept and bring DASH as one of top of the mind Cryptocurrencies in Portugal. Portugal is a perfect market to launch such a project, as the “new economy” is the most widespread expression nowadays with intense support from the local government as the two last world Websummit have recently proved.Our wish is to establish and sustain a long-term partnership, continue to distribute and spread the Dash brand and we would be honored to be an enduring ambassador of Dash in the local market.The company offers an extremely innovative solution to any offline merchant. Using Parcela Ja “Point-of-Sale” terminals, merchants have the option to offer payments for their products and services from 2 to 12 installments, free of interest to their end customer while paying with Visa or Mastercard. There is a full explanation with a short video on how our unique system works on our website. We've made our first transaction in June 2017 and we've reached until now 103 stores as customers. We've recently strike a new deal for 300 new customers on a store chain.As a company we are willing to create market disruption when it comes to payments.Our mission is to expand and enhance the traditional buying solutions offered to consumers by giving them more convenient purchase options.Parcela Já Co-Founder and Managing Director, Miguel Quintas, is the typical entrepreneur willing to take any project up to the next level. Drive is his main asset and he’s surely willing to take any new challenging project, particularly when combining new ideas and technology and web solutions with the real economy, like the current proposal. He has 7 start-up’s in his curriculum, out of which 2 have failed, 3 are running on green numbers and 2 are making their way for the last two years (out of this last two, one is Parcela Já). Most of his Start-up’s have been and are funded by himself. Nevertheless, he uses to say “thank God I went bankrupt on my first Start-Up!”. He also has a multinational background on Mars Inc, General Motors and Amadeus (Travel IT Company), being the West Europe, Middle East and Africa Regional Manager on IT Consulting Services, on the latest one.Deploy 500 instore (Travel Agencies, Computer Stores, Optical Stores, Perfumeries, Auto Repair Shops and others) POS terminals with DASH payment functionality and vastly advertise the nationwide achievement (an interesting bulk of 500 merchants) in the Portuguese media. The achievement can also be used for worldwide advertising/news for DASH, if the community has an interest in doing so.To achieve our goal we will also need to develop and integrate specific software for our POS terminals, server and website, as explained further in this proposal.Because we have an innovative solution, and because we have innovation in our DNA, we want to bring Dash as form of payment into our POS terminals as well. Also, we believe DASH is the right partner because it is committed to low interchange fees, instant payments and the right governance model to keep investing in its own future as a wining solution for Cryptocurrencies. On top of it, we also believe there is a huge opportunity in being the first mover in the Portuguese Market when it comes to have DASH as the biggest Cryptocurrency top-of-mind recognition for the country. Therefore we’re offering a three-in-a-whole solution:- Increase DASH brand awareness in Portugal and set foot to become the mostly known Cryptocurrency in the market;- Keep Parcela Já market innovation statement by being the first Portuguese POS terminal to offer a Cryptocurrency payment in the country in several type of stores (apart from the current instalment payment plans);- Increase Parcela Já POS terminals penetration with the help of DASH (leverage brand recognition and financing support).We will, of course, use exclusivity for DASH in our POS terminals.We also believe 500 stores is a perfectly achievable goal as recently we’ve closed a deal with a 300 Travel Agencies consortia (Airmet Portugal) to deploy our terminals in their stores. For future memory, Airmet is also present in Spain (around 800 Travel Agencies) and Brasil (around 100). Within the next three months we are expecting to close extra 100 merchants.- First worldwide market to accept instore DASH payments on a “light bulk” basis;- Broad Portuguese market (and international?) awareness on DASH Cryptocurrency (from all society sectors – economy, social and political);- 10 million people market acknowledging DASH has the main Cryptocurrency in the real economy. And a 22 million tourists coming every year might also be a leverage;- Enhance DASH merchant worldwide figures with 500 new merchants (to be listed in DiscoverDash and on Parcela Já website);- First mover advantage over other Cryptocurrencies in Portugal- Possibility to increase Portuguese market penetration up to 30.000 POS’s if current project is successful (10% of the Portuguese market)- Chance to replicate the model on a European basis;- We will work closely with DASH to develop and execute a successful DASH branding strategy for advertising, events, videos and any other content.- DASH Cryptocurrency as an exclusive for the POS terminalsThe following are the project activities we will undertake:: We will need to replace our current POS terminal for new ones with a wider screen for a clear end user DASH information and QR coding purposes. This solution will also enhance the end customer purchase experience while using cryptocurrency payment.: We will subcontract our current hardware installation team to deploy the new POS terminals in each contracted merchanta) Transactional software: We will need to develop new functionalities, interfaces and integrations to accept DASH as a payment and convert it to Euros (please refer to the project development below);b) POS software: The new POS terminal will have to have a specific in built software to run our new applicationc) “Parcela Já” website enhancement for end customers login: To be contracted to our current website developer. It will include a front-end interface for our customers to login and check/control on their DASH payments with the following features:c) 1. Purchase date; Store name; Product (if available); Value; Dash exchange rate; Number of installments paid (if available/used); Number of installments left (if available/used).c) 2. End user interface structure allowing different users to view and or modify their personal data.: A specific and already identified Portuguese lobbying, communication and advertising company should be hired in order to make sure we will be in all media (TV, TV interviews, news, blogs, fintech sites, banking, social media and other media channels) presenting our most innovative solution.Instore deliverables and advertising has also to be produced and delivered (flyers, stickers, price tags) in order to deeply activate the service and DASH brand.We will also hire “500 days” of instore trained stewardesses with a personalized uniform to generate customer awareness when entering any different “DASH store” and offer tailored assistance about DASH and the payment system.We are happy and willing to work with the DASH team on this particular and sensitive subject, to make sure we deliver the expected return.Includes:- 550 hundred locally certified terminals at $237,60 each. Includes 10% of POS stock for emergency purposes - $ 130 680- 500 instore installations at $66 each. Includes the removal of our current 103 POS terminals - $ 33 000Transactional software (Server): ~360hrs/month @ 52,5$/hr = 18 900,00 USDBuilt in application (POS Terminal): ~160hrs/month @ 37,5$/hr = 6 000,00 USDCurrent website enhancement (subcontracted to our current provider):1. Hiring a local Advertising and Communication company: in order to leverage the marketing investment and take it to a national level. The following are the channels we need to hit:. Events: Public speaking and networking at events.· Documentation: Information to be shared with the media and end customers· Advertising & Publications: Information published with wide distribution such as media news, blogs, web pages, newspapers (on and offline), magazines and TV news and interviews.· Graphics: Production of standard company brand aligned with DASH.· Audio: Radio interviews· Video: Video such as film or streaming video to distribute via website or on the Youtube channel· Social Media & Digital Communities: Digital tools for communicating, sharing and producing content.2. Instore deliverables and advertising for 500 stores (flyers, stickers, price tags): 25 000,00 USD3. 500 days of instore stewardess/promoters (training included and uniforms): 70 000,00 USDWe are eager to work and share with DASH team all information in order to get the best outcome from the communication and marketing plan.Includes:· Recruiting/hiring· Managing the project’s staff· Ensuring all work will be delivered according to the set dates and reporting to masternodes and DASH community(446 580,00 USD) - 434 DASHIncludes:· Reimbursement for proposal work – 5 DASH· Small unforeseen expenses (redesigns, extra development for unforeseen features, etc.) – 7 DASH· Covering DASH fluctuation price/slippage/volatility (5% of 434 DASH) – 22 DASH1st month:1. Software development (POS & Server) – 13 740,00 USD2. Software development (website):a. Specificationsb. Contract signing (50% upfront – 12 500,00 USD)3. Setup the communication & advertising strategy4. Instore deliveries design and contract (50% upfront – 12 500,00 USD)5. Place hardware/POS order (50% upfront – 65 340,00 USD6. Project management (2 000,00 USD)7. Unpredicted Expenses – 11 DASHFunding needs: 106 080 USD + 11 DASH =2nd month:1. Software development delivery (POS & Internal) – 12 460 USD2. Hardware/POS remaining payment & setup - (remaining 50% payment – 65 340,00 USD)3. Marketing:a) Engage into contract with media/advertising companyb) Preparing marketing campaignc) Media/advertising company contract signing (50% upfront - 66 000,00 USD)d) Recruiting hardware installation teame) Recruiting/training Hostesses for the "500 days" campaign (50% upfront - 35 000,00 USD)4. Project management (2 000,00 USD)5. Unpredicted Expenses - 11 DASHFunding needs: 180 800,00 USD + 11 DASH =3rd month:Marketing and advertising campaign in the air at months end1. Hardware setup & instore deployment - (instore installation – 33 000,00 USD)2. Software development (website):a. Delivery (remaining 50% – 12 500,00 USD)3. Marketing:a) Fine tuning marketing campaignb) Media/advertising company on the air (remaining 50% - 66 000,00 USD)c) Instore deliveries design and contract (remaining 50% – 12 500,00 USD)d) “500 days” hostesses campaign (remaining 50% – 35 000,00 USD)4. Project management (2 000,00 USD)5. Unpredicted Expenses – 12 DASHFunding needs: 161 000,00 USD + 12 DASH =We are requesting a monthly payment offor three months on a grand total ofIn case of DASH price volatility comes to a shortfall we will be needing/requesting for extra funding. If the price brings excess payment, we would like you to consider us to expand the project regarding marketing or the number of stores to be deployed within this project.If the project is successful we would like also you to consider the possibility of bringing it to a whole new level, increasing the presence up to 30.000 stores (10% of the Portuguese market) in the following months.We will set ourselves at your full request in terms of reporting on the project development. Nevertheless we commit to publicly present, on a monthly basis (minimum) the project status. We believe control is an asset for the community and the credibility of any current and future project.We also hope you believe the project brings lots of extra value for the “DASH world”. We are keen to clarify any question you may have or incorporate suggestions and adjustments. Feedback is extremely welcome. Thank you very much.