Lebanon Ford, in Lebanon, Ohio, wants to sell you a 727-horsepower Mustang GT with a Phase 2 Supercharger for exactly $39,995. Somehow, that price is full-delivered. The obvious question is: how the hell is that even possible? Well, there are three components to a custom car: the vehicle, the additional parts, and the labor to install the latter into the former. Because a brand-new Mustang GT costs no less than $32,395 and Roush lists a Phase 2 supercharger kit for $7,549.99, we called the sales department to see how they were doing the math.

Charlie Watson is the Roush parts manager and says the dealer's amazing $39,995 price for a 727-horsepower Mustang is part of a decision they made "to focus on establishing a nationwide base of enthusiasts (note: they'll ship anywhere) rather than making huge profits on each car." By squeezing numbers on each of the three aforementioned components—Mustang GT MSRP, Roush Phase 2 supercharger MSRP and labor—Lebanon Ford is able to get cars out the door for under $40k and still make a little money. However, most customers don't stop at the base price. Watson says many of the cars go for $45,000-$50,000, with a couple reaching as far as $60,000. Essentially, if a customer has a vision for a custom Mustang, the service team is happy to build it. That can mean performance and durability upgrades, like bigger brakes, stronger half-shafts, and custom wheels, or visual enhancements, like new paint, a full Roush bodykit, or two-tone leather interiors. So far, over two dozen of the ludicrously powerful Mustangs have been sold, and the dealer has both a good inventory of Mustang GT's on the lot and a back order on the supercharger packages from Roush.