Every driver will have their own solution to managing the monotony of motorway driving.

For some the sounds of a favourite radio station or a game of eye spy will be the answer to keeping boredom at bay and to avoid the danger of falling asleep at the wheel.

But transport bosses believe they may have a completely natural antidote to the tedium of a lengthy stint behind the wheel: The Great British countryside.

Highways England has announced new motorways will be designed to offer panoramic view of the UK’s rolling hills and fields in a bid to stop driver fatigue and to reduce crashes.

The Government-owned company has unveiled a new set of 10 principles which it will follow during the design of its upcoming schemes, including making them innovative, environmentally sustainable and long-lasting.

But the new guidance also includes an ambition to create a road network which will be “appreciated for its usefulness but also its elegance, reflecting in its design the beauty of the natural, built and historic environment through which it passes, and enhancing it where possible”.

Highways England will seek to ensure beautiful landscapes are visible to motorists as it designs £15 billion improvements to the UK’s motorways and major A-roads by 2021.