Story highlights Clinton's deliberations over who might be her vice president don't seem to excite very many people, authors say

But Mark Cuban's business bona fides and media experience would weaken many of Trump's advantages, they say

Will Johnson is president of BAV Consulting. Owned by Young & Rubicam Group, BAV studies brand equity. Michael D'Antonio is the author of the new book "Never Enough: Donald Trump and the Pursuit of Success." The views expressed are those of the writers.

(CNN) As many prominent Republicans dodge and weave around the question, Donald Trump's quest for a running mate has become, like so much of his campaign, a transfixing spectacle.

Sen. Lindsey Graham of South Carolina likens the assignment to "buying a ticket on the Titanic." Sens. Joni Ernst and Bob Corker said "No" before being asked. Rarely have so many run from the prospect of being offered such a prominent position.

Will Johnson

In the Democratic Party, Hillary Clinton's deliberations over who might be her vice president don't seem to excite very many people. The fiery Elizabeth Warren appears to be out of the running. Ohio Sen. Sherrod Brown, if elected vice president, would be replaced in the Senate by a Republican, and Democrats don't want that. Virginia Sen. Tim Kaine is being promoted as the safest choice, but he is so boring on the stump that it's hard to imagine him inspiring anyone anywhere to even show up at the polls.

We would argue that "safe" is not Clinton's only option and, in fact, the choice of a calm and moderate running mate could be a terrible waste of an opportunity to expand her base of support. We've crunched the numbers -- from a June survey of 1,000 people -- and found a radical option that just might give Hillary a real boost: Mark Cuban.

Michael D'Antonio

Based in the Southern city of Dallas, Cuban would bring some geographical balance to Clinton's ticket. But this is probably the least important quality he would add. A true business superstar whose wealth, unlike Trump's, is readily verified, Cuban is a renowned job creator, a tech pioneer, and a public persona with deep name recognition and real credibility. He has even competed with Trump in the realm of reality TV, as a co-host of the program "Shark Tank."

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