Facebook wants to develop closer ties with the media industry.

A recently posted “Head of News Partnerships” job listing seeks someone with more than 20 years of experience in news to be the “public-facing voice of Facebook and its role in the news ecosystem.”

Business Insider: Facebook working on a plan to pick news from favored media partners like Snapchat

Facebook hiring a liaison between itself and publishers could help the company distinguish between high-quality content from established media outlets and the glut of low-quality, fake news stories that go viral across its social network. The company has faced sharp criticism for its role in spreading fake news stories during the U.S. presidential election.

Business Insider: Facebook is finally getting serious about its ‘Snapchat problem’

Whoever Facebook appoints will be its “leading representative with news organizations worldwide” and “clearly communicate and foster transparent dialogue with news organizations globally,” according to the job description.

Business Insider: A Twitter cofounder nailed the scope of Facebook’s ‘fake news’ problem with one screenshot

The person will also help Facebook “innovate with new technologies” and “support new product launches” related to news. Business Insider recently reported that Facebook is working on a new feature called Collections that will showcase lists of exclusive content from favored publishers directly in the News Feed.

Business Insider: A report that fake news ‘outperformed’ real news on Facebook suggests the problem is wildly out of control

This article originally appeared on BusinessInsider.com

Business Insider: It took only 36 hours for these students to solve Facebook’s fake-news problem

The Leadership Brief. Conversations with the most influential leaders in business and tech. Please enter a valid email address. Sign Up Now Check the box if you do not wish to receive promotional offers via email from TIME. You can unsubscribe at any time. By signing up you are agreeing to our Terms of Use and Privacy Policy . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Thank you! For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Contact us at letters@time.com.