Pakistan's television wars have plumbed new depths in the battle for Ramadan ratings with the country's most controversial presenter giving away abandoned babies on his prime-time show.

Aamir Liaquat Hussain has presented two babies to childless couples so far during Islam's holy month.

Aamir Liaquat Hussain gifting a baby girl on his television show. Credit:YouTube

His show's heady mix of charity, piety and kitsch has made it a hit with viewers but also attracted accusations that he is using religion to generate headlines.

In an episode broadcast last week, Mr Hussain shocked the studio audience by promising the gift of a baby. "This is the beautiful girl who was thrown on a pile of garbage by somebody. See how beautiful and innocent she is," he said, showing a baby girl to the camera.