The bronze memorial shows the world held in four hands. With its universal message, it has provided a focus, a stopping point, without which the moment's silence might never have evolved. In recognition of the comfort it has brought to so many, an ex-serviceman from Newcastle has started a petition to rename the route through Wootton Bassett "Highway of Heroes", following a Canadian example. There is talk, too, of the town being awarded a George Cross, like the one given to Malta for bravery during the Second World War. "We don't want it," says the Mayor. "We don't do what we do for the glory of it, and we don't want our High Street renamed."