I sat at my computer in amazement a little earlier. Most of me knew that RIM is too damaged and too slow to pivot, and just too out of touch with its customers to know it actually has a chance. But, there was this small part of me that was genuinely excited for BlackBerry World’s announcements. Then I saw Thorston Heins start off the company’s most crucial keynote ever with Salesforce and Cisco.

This company has not changed, and won’t change. The parts of BlackBerry 10 demoed are slick — capturing a series of images and combining different elements from each one before you save a photo seems genuinely incredible, though how is that done, with an EDoF camera, so no autofocus? What we saw wasn’t truly innovative, though. It wasn’t compelling enough, and it’s unfortunately too late to try and gain enough traction and support for a third mobile ecosystem.

RIM is a company that has failed to deliver for the last eight years, and it doesn’t deserve another chance to mess it up. My live-tweets are embedded below so you can follow along to my instant (rambling) thoughts.

Also of note: RIM declined to make its BlackBerry 10 Alpha device available for BGR. Coincidentally, two publications that had early access to the smartphone also have advertising campaigns from BlackBerry running.

honestly, yes, it’s possible RIM can fuck up a live stream. — Jonathan S. Geller (@boygenius) May 1, 2012

this is so terrible. — Jonathan S. Geller (@boygenius) May 1, 2012

same shit, same shit. security. infrastructure. business. — Jonathan S. Geller (@boygenius) May 1, 2012

yes, when your company is dying because you missed the consumer boat, your first guest should be salesforce. — Jonathan S. Geller (@boygenius) May 1, 2012

oh, look, cisco is on stage now. — Jonathan S. Geller (@boygenius) May 1, 2012

camera is dope as fuck — Jonathan S. Geller (@boygenius) May 1, 2012

probably wont work well though and will take 90 seconds to power on. — Jonathan S. Geller (@boygenius) May 1, 2012

everyone complaining about me complaining, just remember there are less and less of you every day. — Jonathan S. Geller (@boygenius) May 1, 2012

this is very simple. this company has failed to ever deliver in the last 8 years. — Jonathan S. Geller (@boygenius) May 1, 2012

also they had been working on blackberry 10 for how long? 3 years and we get 3 little demos? — Jonathan S. Geller (@boygenius) May 1, 2012

sorry 2 years ago they acquired QNX. — Jonathan S. Geller (@boygenius) May 1, 2012