Credit: Wellcome Library, London.

Superhero Condoman protects the public by encouraging them to take responsibility for their own healthcare. His message, "Don't Be Shame - Be Game" promotes condom use by communicating that it is heroic and fun, rather than shameful, to use condoms. Originally aimed at indigenous communities in Queensland, Condoman became widely popular in Australia. He was revived in 2009 with more muscles, throwing condoms at the viewer, in a new poster and comic book.