Rock star. Party ambassador. Motivational speaker. TV host. Nightclub owner. The well-rounded resume of musician Andrew W.K. might need to make room for one more accomplishment: elite marathon drummer.

MTV, VH1 and CMT have revealed what should be an epic treat for Wednesday’s O Music Awards: Andrew W.K. will attempt to set a world record by drumming for 24 consecutive hours in a retail store.

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The feat of endurance will take place in Oakley’s flagship Times Square location during the OMAs, which honor the innovators, celebrities and fans at the intersection of music, culture and technology. As part of Live Music Day, Andrew W.K.'s antics will be streamed from the store (watch below). The event is scheduled to kick off at 7 p.m. ET.

Andrew W.K., who is known for songs such as "It’s Time to Party," "Party Hard" and "She is Beautiful," told Mashable that the days leading up to the stunt have been an emotional roller coaster, with fear dominating his psyche.

“But the fact that there’s pressure and that there are lots of folks involved and people giving me this chance, it’s all motivating,” he added. “I’m embracing the fear, and I’m riding it like you would, you know, a small goat.”

Andrew W.K. is no stranger to stepping outside his comfort zone to entertain others. He has tried his hand at weather forecasting, spicing up interviews and filming workout videos (see below).

Though W.K. has played as a drummer in bands, he is probably most noted for his music videos and albums like I Get Wet. But the rager doesn’t identify himself as a musician; he strictly refers to himself as a partier. The “partiest” man alive, in fact.

He said that completing the challenge might make him more confident in his drumming skills. In the grand scheme of things, musical stature is not important for Andrew W.K. — more important is partying at the OMAs.

“I always party. I party every day,” he said. “I’ve already stayed up twice for 24 hours in anticipation for this.”

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Andrew W.K. is preparing for the stunt with a regimen of air drumming and vomiting. He explained he wants to hit the kit feeling relatively empty. He doesn’t want to be bloated with beef burger, taco meat, nachos, chicken breast, turkey breast and especially chili peppers.

Many of the smaller logistics still need to be ironed out. For example, Andrew W.K. said he doesn’t really have a plan of attack if he has to use the restroom. “If I have to urinate, defecate or vomit, I can do that still while I’m playing drums,” he said. “That’s not that big of a deal.”

Whether the solution is diapers or ditching the drum stool for a porcelain throne, Andrew W.K. isn’t fazed. Not even the prospect of hecklers shakes him; naturally, he noted drumsticks can be used as projectiles or poking-and-prodding weapons.

But even if detractors show up, all the support will combat the haters. Throughout the live streamed event, Andrew W.K. has recruited a lineup of surprise guests to help him.

“I’m not known as a drummer," he said. "I think maybe that’s actually what motivated people to help me, to support me, because they can tell I’m gonna need it."

Special guests include Chad Smith (Red Hot Chili Peppers), Marky Ramone (The Ramones), Nick Jonas (Jonas Brothers), Questlove (The Roots — according to W.K., "the best dude ever"), Zac Hanson (Hanson), Liberty DeVitto (former drummer for Billy Joel) and others. Andrew W.K. said some of the drummers have been his idols for more than 20 years.

Andrew W.K. said no stimulants or substances will be necessary — his party power alone will keep him awake and energized.

I don't make music. I make parties. http://t.co/pm5xHW9TGx — ANDREW WK (@AndrewWK) June 17, 2013

“A lot of people have different glands in their body that secrete different hormones and different uplifting chemicals, like serotonin — or more serotonin,” he explained. “In my case, I have this very bizarre gland that produces this very milky substances that’s the power of positive partying, and I create it and I consume it back into myself in a perpetual cycle.”

Andrew W.K. has also been nominated for the OMAs' Must Follow Artist on Twitter. In the spirit of web memes and Internet tomfoolery, Andrew W.K.'s stunt serves as a playful sendup of past OMA records, including Chiddy Bang's longest freestyle rap and Wayne Coyne and The Flaming Lips' record for most shows in a 24-hour period in multiple cities.

SEE ALSO: Gadget Turns Your Car's Steering Wheel Into an Electronic Drum Set

It's all fun and games, so what's the worst that could happen Wednesday?

"I could die, but that’s gonna happen some day anyway unless this life extension stuff really works," W.K. said. "So I figured anything that isn’t that, isn’t that bad."

Fans can watch the entire 24-hour-long event from various devices via the OMA website.

Do you think the party gods will rule in Andrew W.K.'s favor? Share your thoughts with us in the comments below.

Image courtesy of Jonathan Thorpe