The revolutionary TCC platform not only holds the potential to transform advertising, but also deploys one of the most innovative ideas incorporating the blockchain technology. Advertisement, being a $550 billion industry globally, inevitably has its own complications to battle with.

Brands lose out on a colossal amount of ROI on account of fake reviews, fake views, fake shares, likes and many more seemingly profitable signs of visibility that are ultimately just empty numbers in disguise. They rely indispensably on surveying and mapping, to develop their marketing strategies. Given such a heavy dependability, the global surveying and mapping market falls short of the authenticity required from them.

Auto generated surveys, fraudulent product forecasting, arbitrary ad-placements are just a few of the overwhelming difficulties that the Advertisement Industry must counter. To empower this industry with transparency, authenticity, security and a reliable consumer and client base TCC proposes TCC blockchain as a solution.

Employing the Proof of Work principal in its blockchain, the platform uses TCC Coin as its cryptocurrency. The TCC Coin can be gained VIA mining or can be brought from existing users of TCC. The platform will be introduced in the market as a mobile and browser application for internet enabled devices. The system will empower users to create smart contracts as per their advertising needs.

These services can be availed by registering on the platform and buying a starting value of TCCs. Once the TCCs are credited to the wallet, a fixed number of TCCs must be locked to acquire a proportional amount of T-Coins, which are essentially ERC20 Tokens. Suppose you are an advertiser, the T-Coins you own, can be given out as promised incentives to the viewers of your advertisement.

Users have the choice to decide the value of a T-Coin in terms of TCC Coin or even Fiat Currency, while developing the smart contract. This value remains unchangeable throughout the process, ensuring stability. The users who earn T-Coins viewing your ad, can spend their T-Coins only in exchange of your product or service. In this way, your T-Coins are redeemed. The TCC Coins will be unlocked only once the issuer buys back the T-Coins he/she releases in the market. Once the said T-Coins return to your wallet, they are burned and eliminated from the market, ensuring a limited supply. Meanwhile your TCC Coins are unlocked. Since the entire process is made functional with smart contracts, the promises and conditions inevitably fall through in a seamless manner.

Apart from buying products from the issuer, the consumers of T-Coins can also redeem their coins in exchange of an equal value of TCC Coin or Fiat currency from the issuer. Professionals including advertisers, brand managers, publicity managers etc. gain not only authentic views or survey answers but also potential clients, since the consumers can redeem the T-Coins only through the issuer of the Smart Contract.

On the TCC platform, users have an opportunity to work both as an advertiser and a publisher. Using the provided set of applications for displaying content, videos, images etc. an advertisement can be published across social media. Publishers earn T-Coins with every Ad and the entire community benefits by being able to earn the T-Coins and redeem them. TCC Coins, gift cards, rewards as well as T-Coins will be stored securely in TCC Wallet. The entire blockchain is strongly secure as difficulty level of the network adjusts to the number of Miners joining the network. In alignment with Ethereum’s plan, the TCC’s Proof of Work Blockchain will shift to hybrid and employ Proof of Stake technology to mine the remaining TCCs.