Internal emails recently leaked to “DCLeaks” give the public new insight into Coca-Cola’s coordinated strategy to defeat public health policies at the local, state, national, and international levels. The leaked emails are exchanges between Coca-Cola VP Michael Goltzman and Capricia Marshall, who is a communications consultant working (the emails disclose) for both Coca-Cola and the Clinton campaign simultaneously. While we didn’t ourselves hack any private emails nor condone that political tactic — this information is now publicly available.

We already knew the huge amounts of money spent by Coca-Cola and the American Beverage Association to lobby against health policies, but these new leaked emails illuminate the inner-workings of the soda industry’s coordinated political strategy. They confirm many health advocates’ deepest suspicions: the soda industry is a united force against public health.

The emails describe a wide-range of Coca-Cola actions: local strategies to oppose soda taxes in Philadelphia, San Francisco, Richmond, Oakland, Watsonville; state strategies to oppose various policies in Connecticut, West Virginia, New York, and Iowa; national strategies to influence Federal US regulation; and international strategies to influence the WHO and defeat soda taxes across the globe in the UK, France, Israel,and and Bosnia Herzegovina. Overall, Coca-Cola lobbying against soda taxes are reported in 14 different countries.

Overall, the internal documents paint a picture of an industry fighting a coordinated war against public health policy on on many fronts: coordinating messages, influencing reporters, debunking science, stalking social media influencers, building astro-turf coalitions, and lobbying heavily at every level of government.

They’re pretty bold about their intent:

“We will be reaching out to this reporter to better understand her decision not to include our perspective, and to build her brain around our strategy.” — Amanda Rosseter, Coca-Cola (5/25/16)

The soda industry appears to believe that they can convince the American public they’re trustworthy enough to be invited into all levels of public policy, as high as the World Health Organization, and should be seen as part of the solution, not the problem like the Tobacco Industry. But they’re as trustworthy as a wolf in sheep’s clothing:

“As anticipated earlier this week, our calorie commitment in the Netherlands is now out and is getting massive media traction locally. It’s a key element in our strategy to fight discriminatory legislation and to improve category perception by taking the lead on innovation, choice, transparency and balanced lifestyles.” — Salvatore Gabola, Coca-Cola of North-West Europe and Nordics (6/25/15)

Behind their cheerleading of voluntary commitments, a “trust strategy”, a coordinated “transparency initiative”, and seemingly reasonable pleas for “self regulation over legislation”, these email strings help us see the soda’s industry scheming has nothing to do with our health — and everything to do with growing their profits.