Barcelona are the new King Midas of football Barcelona Real Madrid reluctant to spend 100 million on a player

Yesterday, it was revealed that Real Madrid are the most valuable football club in the world.

According to Brand Finance World, Los Blancos have a brand value of 1.646 billion euros, which has increased by 27 percent in the past year.

They've also become the first team to receive 750 million euros in ticket sales in history.

Taking all that into consideration, Real Madrid are the kings of the world when it comes to financial muscle, but when they ask Florentino Perez for a player worth more than 100 million euros, his glasses fog up.

Barcelona, on the other hand, have spent 120 million on Ousmane Dembele, 150 million on Philippe Coutinho, 70 million on Frenkie De Jong and could splash out 120 million on Antoine Griezmann and 100 million on Matthijs De Ligt.

The only thing Real Madrid fans are jealous of when it comes to Barcelona is their ability and willingness to spend big.

As well as his club's reluctance to fork out huge sums on players, Zinedine Zidane must deal with the fact that the ones already in his squad have gone down in value.

Gareth Bale, who has numerous Champions League winners' medals, is worth a lot less than Coutinho, who hasn't got anywhere near winning Europe's premier club competition.

Real Madrid's Galactico era has long been forgotten and Barcelona are the new King Midas of football.