Google has also failed to make a major dent in the market for hardware in general. It does well enough with its own phones — first the Nexus, now the Pixel — but they aren't a main focus for the company and haven't broken beyond a more limited market of Android enthusiasts. Google's move into hardware with its Nest acquisition has been successful in some ways, but also fraught with insider drama. There have been more recent successes, such as the Chromecast and the Google Home, but they are still more the exception than the rule.