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Vancouver’s 13th murder of the year occurred outside a strip mall at Oak Street and King Edward Avenue.

It happened shortly before 2 p.m. Sunday. Police received multiple calls about shots fired in the mall’s parking lot.

When they arrived, they found a man dead in the passenger seat of a white Toyota Camry. He has now been identified as 30-year-old Duy Ly Nguyen of Ontario.

Police say the attack appears targeted and is likely the result of an ongoing gang conflict.

“No area in the Lower Mainland is immune to this type of activity,” said Brian Montague of the Vancouver Police Department. “It’s unfortunate that we have individuals out there who clearly have no regard for people. They’re willing to fire a gun in a very crowded, populated area. Thankfully, we didn’t have anyone else who was injured or harmed.”

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The Vancouver Police Gang Crime Unit is investigating.

In a separate incident, an innocent bystander was shot in the leg outside REVS bowling alley early Sunday morning.

Fincham says several witnesses have been interviewed.

Anyone with information is asked to contact the VPD Major Crime Section at (604) 717-2500 or Crime Stoppers at 1-800-222-8477.