Most people know Saul Bass by his unique movie posters and opening movie credit design. He forged a new way of thinking about the design and elements relating to film and forever changed the designers role in the industry.

However, Bass also worked as an identity designer creating some of the strongest and most important brands, most of which are still in use today. Listed above are:

1. Bell, 1969

2. AT&T, 1984

3. United Airlines, 1973

4. Avery International, 1990

5. Continental Airlines, 1968

6. United Way, 1972

7. Minolta, 1978

8. Girl Scouts, 1978

9. Quaker Oats, 1971

10. Kleenex

11. Dixie, 1969

12. Warner Communications, 1972

If anyone knows when the Kleenex logo was created feel free to drop a comment.