Story highlights Among the young and hip, flip phones are making a comeback

Motorola popularized flip phones in 1996 with the StarTAC

Vogue editor, NFL quarterback among those seen with flip phones

Some say it's about simplifying their lives

Use a flip phone.

In an age of the iPhone 6 Plus and massive Android phablets, flip phones are inexplicably making a comeback.

And, believe it or not, "dumb phones" aren't exactly the elusive unicorn that some of us think they are.