Wading into partisan politics (without a pair of duck boots) has landed L.L. Bean in the crosshairs.

With post-election tensions high, L.L. Bean is in the spotlight thanks to Linda Bean, an heiress to the Bean fortune, company director and fan of President-elect Donald Trump. Bean had donated at least $30,000 to a pro-Trump political action committee that was only allowed to accept $5,000 from her, Federal Election Commission filings show. (News of the discrepancy was first reported by the Associated Press.) For her part, Bean indicated on “Fox and Friends” on Jan. 12 that she had only donated $25,000 to the committee.

Liberals like those behind the online campaign #GrabYourWallet, which is organizing a boycott of brands doing business with the president-elect and his family, are calling on their ideological allies to avoid buying from a brand that bears the last name of the fervent Trump supporter. In response, the incoming commander-in-chief tweeted on Jan 12, encouraging his supporters to buy L.L. Bean products as a sign of support.

Trump professes loyalty to the camping- and outdoor-gear maker that portrays itself as an American heritage brand. Since being founded in 1912 in Freeport, Maine, the Bean brand has maintained a manufacturing facility in the United States, a rarity for a company that sells across product categories. L.L. Bean’s 200,000-square-foot flagship store in Freeport juxtaposes the efficiency of Corporate America—it’s open 24/7—with small-town charm. The company boasts that it has never locked the store’s doors.

L.L. Bean has tried to distance itself from controversy over the Linda Bean largesse. It responded by saying that Linda Bean was one of 50 family members involved in the business, and, in a Jan. 8 Facebook FB, -3.30% post, Executive Chairman Shawn Gorman wrote, “L.L. Bean does not endorse political candidates, take positions on political matters, or make political contributions. Simply put, we stay out of politics.”

But in an age of global supply chains, the situation may be more complex than both parties portray. L.L. Bean has a facility in nearby Brunswick, Maine, where local labor produces some of the company’s most iconic products, like the signature duck boot. It also has a thriving export business: It did $1.5 billion in sales in 2015 and sells in serves 200 countries, with Canada a fast-growing market.

L.L Bean has moved to appeal to a younger and less Middle American demographic. Since 2010, it has held a Wintervention tour, sending a truck shaped like its duck boot to college campuses in the Northeast, hardly conservative hot spots. L.L. Bean reportedly imports 75% of its merchandise from overseas, and at least some of its clothing is produced in China and Vietnam, according to sourcing data supplier Panjiva. Consumer advocate and former presidential contender Ralph Nader wrote in 2011 that over 90% of the goods featured in an L.L. Bean Christmas catalog were not made domestically. (L.L. Bean did not respond to request for comment.)

Potential boycotters, on the other hand, should note that snubbing L.L. Bean could have a negative effect on employees regardless of their feelings toward Trump. For instance, the majority of the company’s 50 U.S. retail stores are located in blue states, including New York and Massachusetts. Factory workers in L.L. Bean’s foreign manufacturing plants could be hurt, as could those at the almost two dozen boutiques it operates in Japan. (And it’s not the only Americana-celebrating brand that makes goods overseas. So does jeans brand Levi Strauss & Co. and computer company Apple AAPL, -1.59% , among many others.)

What’s more, a sustained boycott of a brand is also tough to carry out. Consumers will continue to shop at L.L. Bean “because of the quality, fitting and sizing of clothes and footwear that they offer,” says Ayako Homma, an analyst at Euromonitor International. For instance, comedian Whoopi Goldberg separated personality from politics when she ended a two-year boycott of fast-food brand Chick-Fil-A, which the gay-rights supporter had avoided after Chick-Fil-A’s president, Dan Cathy, made the remark that supporting same-sex marriage was “inviting God’s judgment,” which some considered homophobic. (Cathy later told USA Today: “All of us become more wise as time goes by. We sincerely care about all people.”)

Regardless of whether they’re recipients of praise and criticism from Trump’s social-media accounts, brands may benefit anyway. Just ask the media companies that have seen subscriptions rise as the president-elect’s criticism of them intensified. In his latest tweet on the issue, Trump wrote, “Thank you to Linda Bean of L.L.Bean for your great support and courage. People will support you even more now. Buy L.L.Bean. @LBPerfectMaine” The president-elect tagged Linda Bean’s Maine-based lobster business instead of the family’s iconic outdoors brand.