This follows Grindr's move last November allowing folks pick their pronouns to better include the app's transgender users. OkCupid added pronouns to help LGBTQ daters, per the company's blog post, to affirm those who want to share it with potential partners. The feature was first created during a hack week earlier in the year by OkCupid product designer Rowan Rosenthal, who uses they/them pronouns, according to The Verge. Their akward first date experiences when their date referred to them as "she" weren't comfortable, but since there wasn't space in OkCupid to preempt them, they could hardly fault the dates. Including the choice for pronouns at signup, too, is affirming.