The bra advert with the fuller-sized model that proved a little TOO hot for American TV



An advert for plus-size bras has been banned on American television because it is thought to be too raunchy for viewers

Network executives pulled the commercial starring full-figured model Ashley Graham over fears that it was revealing just too much cleavage.

Plus-size lingerie firm Lane Bryant was planning to air the advert this week during a break in Dancing With The Stars.

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But ABC network chiefs refused to screen it, sparking claims that they were discriminating against larger models.



A source at Lane Bryant said: 'The cleavage of the plus-size model, they said, was excessive, and we don't think that's the case.

'It certainly appears to be discrimination against full-sized women.'

The 25-second advert shows Ashley in a series of poses in Lane Bryant underwear.

A voiceover says: 'Mom always said beauty is skin deep. Somehow, I don't think this is what mom had in mind.'

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Lane Bryant said the Fox network also originally refused to show the ad during American Idol and insisted on the advert being re-edited.



They finally agreed to feature it during the final ten minutes of the show.



A Lane Bryant spokesman said: 'We knew the ads were sexy, but they are not salacious.

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'Our new commercials represent the sensuality of the curvy woman who has more to show the world than the typical waif-like lingerie model.



'What we didn't know was that the networks, which regularly run Victoria's Secret and Playtex advertising on the very shows from which we're restricted, would object to a different view of beauty.'



A Fox spokesman insisted: 'We didn't treat them any differently than Victoria's Secret.'



ABC declined to comment.





