THE IDEA





Hundreds of artists have worked for Coca-Cola over the years, and pretty much everything seems to have been done in some way, shape or form. So, to come up with something new and minimalistic is an extremely challenging task.



Since it had to be done in neon-style, it meant the design had to be simple, yet clever. The shape of an ice-cream and the iconic Coke bottle is somewhat the same; both are tall and made for holding while consuming. So if I could make a connection between those two, then adding a cherry on top of the ice-cream was the easy part to make it a compact design. I noticed that the shape of the center of the bottle resembled the top part of the cone. That's how I got the idea and I created those shapes in vector. The actual bottle and can of Cherry Vanilla Coke has a purple strip on the can and bottle which is why I thought of using that color as the background instead of the usual red. This is the launch of a new flavor so displaying a new color on a traditionally red board made even more sense.