Hulu is now streaming all 13 episodes of FX’s crime thriller “The Bridge” season one exclusively for Hulu Plus subscribers, ahead of the sophomore season’s debut July 9 on the cabler.

The deal adds another TV show to the Hulu Plus arsenal that’s not available on Netflix or Amazon, as the fight to license premium content continues among subscription VOD players.

Hulu’s exclusive pact for “The Bridge” with Shine International also is part of an emerging pattern to bring past seasons of a series to SVOD about a month prior to the new sessions returning to TV — a strategy designed to fuel binge-watching on the backstory to drive viewers back to television.

Under the deal, three promo episodes will be available to watch for free on Hulu.com.

SEE ALSO: FX’s ‘The Bridge’ at the Center of the DVR Revolution

“The Bridge,” a co-production of Shine America and FX Prods., explores the tensions on the U.S.-Mexico border centering on two cops from each country (Diane Kruger and Demian Bichir) working to catch a serial killer.

Series is an adaptation of “Bron/Broen,” set on the border of Denmark and Sweden, produced by Shine Group’s Filmlance and Denmark’s Nimbus Film Production. All 10 episodes of that series are also exclusively available on Hulu and Hulu Plus.

The American version of “The Bridge” is exec produced by Meredith Stiehm (“Homeland”) and novelist-TV writer-producer Elwood Reid. Hulu Plus subs will “get a chance to experience our first season and catch up on what they may have missed as we prepare to launch our second season in July,” Reid said.

Hulu Plus provides unlimited streaming of current hit shows and movies, available on TVs and other Internet-connected devices for $7.99 per month.

Other TV series Hulu has exclusive SVOD rights to include past seasons of Fox series “The Mindy Project” and “Brooklyn Nine-Nine” through a pact with NBCUniversal, as well as shows from NBCU’s Bravo and E!; CBS’s “Elementary” and library titles from the Eye; and ABC’s “Nashville.”