We have been known to get over-excited at times but we know that for digital assets to really take off we need adoption from companies such as eBay, Amazon or even Apple.

So when we saw Apple execs are keeping a very close eye on cryptocurrencies such as XRP, naturally we start to dream and speculate.

We are watching cryptocurrency, we think it’s interesting. We think it has interesting long-term potential Jennifer Bailey | Apple Vice President Jennifer Bailey VP of Apple spoke to CNN and discussed cryptocurrency liberally, she said her company is looking ‘push further into’ this new and exciting ecosystem. Potentially Apple, Amazon or eBay could design and build their own cryptocurrencies but we think they are watching how systems like RippleNet are playing out, with great interest.

Apple Making Ripples

Apple is huge with a market cap of $188 billion – five times the current size of Bitcoin and eighteen times that of Ripple (XRP).

If Apple were to adopt XRP for payments across all platforms, let alone business to business payments, XRP liquidity would likely skyrocket.

Apple’s interest in cryptocurrency could make sense given its sights on further monetizing its consumers Dan Ives | Financial Analyst

Recently Apple made major changes to its platforms to meet a changing demographic and media base, the companys has always been known for exciting innovations.

Dan Ives, a prominent analyst at Wedbush Securities told CNN that Apple’s possible initiation into the crypto space would be a ‘major shot in the arm for the digital asset market cap.

Using XRP? Ok, no direct mention of XRP here but we have seen many top company officials speak in a similar way such as Christine Legarde head of the IMF. Legarde has been traveling the financial world in an advisory capacity speaking about the adoption of cryptocurrencies such as Ripple XRP. In the case of new technologies – including digital currencies – that means being alert to risks in terms of financial stability, privacy or criminal activities, and ensuring appropriate regulation is in place to steer technology towards the public good. But it also means recognising the wider social benefits from innovation and allowing them space to develop Christine Legarde | IMF Although not discussed directly, xRapid & xCurrent are the technologies she is speaking of, and all of it following major conversations with Ripples Brad Garlinghouse. FURTHER READING