Sergio also explained the company is currently exempt from CO2 targets because it makes fewer than 10,000 cars, but added: "Once we have more than that, it will be an issue. But I think with the hybrids we will be fine." Marchionne has long stressed that Ferrari needs to increase the number of cars it sells annually after the company spent many years artificially limiting the number of cars it made in order to spur demand. The car is likely to adopt a conventional plug-in hybrid system in order to offer a limited amount of pure electric driving while lowering CO2 emission targets. The new model, should it be an SUV, will directly rival Lamborghini's Urus plug-in hybrid, which will arrive in showrooms before 2020.