
When a song ends in a playlist curated by Spotify, on average, its popularity and its stream will increase greatly. Starting from this data, to help artists that are less known by today, Spotify allows you to send new music directly to the editorial team of the platform in order to evaluate the insertion into the playlist.

All subscribers to Spotify for Artists can then send their songs to the editorial team Spotify for evaluation. If the track is accepted, will be included in one or more playlists curated directly from Spotify.

With this news, Spotify hopes to give greater visibility to artists that are less known and, at the same time, create playlist is always the best. The company explains that it is not expected any kind of payment that allows artists to add songs to the playlist. Only the editors of the platform to select the tracks, always keeping in mind the tastes of the listeners.

This feature is still in beta stage, could give an advantage to Spotify compared to Apple's Music, at least as far as playlists curated manually by members of the various editorial teams. Spotify, in fact, it was usual to rely more or less to the automated algorithm, to select certain songs, and now there is a team of 100 editors from around the world that will take care of some of his choices.

With more than 75,000 artists featured in the playlist on the editorial every week, Spotify says that the new tool is a work in progress and will be optimized over time to make it work better.

Link to the original article: Spotify, from today, artists may submit songs for inclusion in the playlist

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