The three-wheeled vehicle -- or the rickshaw as we know it -- at first glance has a strong resemblance to the art we see on our Pakistani trucks and rickshaws, with the use of bright colours and scenic images.The project #DGBeautyOnTheGo is set to take over Milan throughout the summer until August and is aimed at promoting the brand's new cosmetics collection.

PHOTO: LUXURYDAILY

Truck art has gained popularity across the globe in recent times with designers and high-end fashion houses drawing inspiration from the art which is a prominent part of Pakistan's cultural heritage.Although many fans of the fashion brand have taken a liking to the rickshaw which is traversing the city, many have questioned whether the truck art inspired pop-up shop makes for cultural appropriation.

PHOTO: LUXURYDAILY

The mobile pop-up shop will offer passers by the opportunity to sample the fashion label’s beauty offerings. The route of the pop-up shop can be followed on their Facebook page.

PHOTO: LUXURYDAILY

Cultural appropriation. This time, the culprit is dolce & gabbana

Via @CinnamonCurls pic.twitter.com/OuTHshS2Gh — T a z e e n (@tazeen) May 29, 2015

Is it cultural appropriation if a Pakistani artist paints in the impressionist style? https://t.co/E66c5nY9XG — Zarrar Khuhro (@ZarrarKhuhro) May 30, 2015

Since it's launch, #DGBeautyOnTheGo has been trending across social media with mixed opinions surfacing across Twitter.