The countdown has begun for the 13 Reflections of Evil trading event taking place September 13 – 15, 2013, in World ShowPlace at Epcot. I suggest blocking your calendar that weekend for our largest trading event of the year at Disney Parks. But I offer a few words of advice – Beware the 13! Who are the “13”? I suppose I should bring you up to speed.



In a far away land there lived a wicked and vain Queen who wanted more power. While pouring over ancient spell books, she discovered an incantation that, when performed on the darkest of days – Friday the 13th – could bring together thirteen of the most evil Disney villains known only as “The 13.” To cast this spell, the Queen must use a powerful, supernatural object – a magic mirror – to transport “The 13” from across time to the present day. As luck would have it, Friday the 13th will take place in September this year! The Queen decided this would be the perfect day to cast the spell.

Let’s fast forward to September. As the newly assembled Villains are hashing out their nefarious plans, the Villains intentionally break the mirror and hide the thirteen shards. Now the mirror can never be used against them, as it is the only object that can send them home. Lucky for us, an imaginative purple dragon named Figment overheard their plotting and asks Mickey Mouse for help. Along with five of their trusted friends known as the “Lucky 7,” Mickey Mouse and Figment devise a plan to stop “The 13.” They must reassemble the broken shards to send the villains back to their rightful places in time.

Now that you know what battle lies ahead, here is a sneak peek at some of the merchandise that helps tell the story. I asked Pin Trading Merchandiser Jeanne Lewis and Disney Design Group Senior Character Artist Michael Sullivan about their favorite pins being created for this event.

“The mirror set is definitely one of my favorites” said Jeanne. “I love that it shows each villain with their alter ego. The detail that has been put into the sculpted metal characters, combined with the translucent fill overlay, makes it look wickedly beautiful.”

Michael’s favorite items fall along the line of a particular storybook (but I can’t reveal that item to you yet). Michael said to look closely at the jumbo pins for some hidden treats. You will find that the number “13” has been incorporated into the words “Beware!” and the number “7” can be found in the word “Believe.”

I also got a sneak peek at some Vinylmation items, including Maleficent and a special two-pack Madame Mim set.

Tickets for this event will go on sale via DisneyParksMerchandise.com beginning May 8 at 1:00 p.m. (Eastern). Look for more information in the coming weeks on the Disney Parks Blog.