New York (CNN Business) Jordan Peele's new horror film terrified audiences and shattered expectations at the box office this weekend.

"Us," the director's second film , made an estimated $70.3 million in North America — more than tripling its production budget of $20 million.

It exceeded industry expectations in a big way. The film was initially projected by industry experts to bring in closer to $45 million this weekend.

The R-rated film stars Lupita Nyong'o and Winston Duke as parents trying to fend off an attack from evil Doppelgängers. The film has made $87 million worldwide.

"There's nothing scary about horror for Hollywood," said Paul Dergarabedian, senior media analyst at Comscore.

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