Bravado, the merchandise and brand management branch of Universal Music Group, struck a deal with the Estate of Prince Rogers Nelson on Tuesday for future worldwide branding and licensing of the iconic musician.

“Prince’s legendary performances, his unmistakable style and music, his incomparable artistry — all continue to make a lasting impression on art, music, culture, design and fashion and will continue for generations to come,” Bravado CEO Mat Vlasic said in a statement. “As the leading global provider of consumer, lifestyle and branding services to artists, Bravado will bring passion and energy to working with the Estate to create unmatched opportunities and ensure Prince continues to thrill fans and impact culture around the world.”