RIYADH: The Saudi General Entertainment Authority is also participating in the World Government Summit (WGS) 2017 taking place in Dubai.

The WGS is a global platform dedicated to shaping the future of government worldwide.

Amr Al-Madani, CEO of the authority, said: “We are at the start of an exciting journey in Saudi Arabia, as we build an entertainment industry that gives people happy memories and puts smiles on their faces… the challenge for us now is to ensure these experiences are available for everyone in our country.

After attending the Global Dialogue for Happiness at the WGS, Al-Madani said: “It was fascinating to hear insights at the Summit from leading experts on what can be done to elevate levels of people’s happiness.”

He said that we would be make efforts to implement strategies discussed at the Summit for the promotion and sustainable growth of the entertainment industry in Saudi Arabia.