American Horror Story appeals to the masses, but its seventh season is being reduced to something of a cult following.

The team behind Ryan Murphy's brainchild announced last night (July 20) at San Diego Comic-Con that the show's highly anticipated seventh season will be called Cult. In a subsequent teaser, a series of clowns gather in concentric circles and stare up at the camera before the screen ultimately unveils a September 5 premiere date.

The news comes a day after Murphy revealed that Lena Dunham will join the show's next season. Sarah Paulson, Evan Peters, Billie Lourd, Billy Eichner and Colton Haynes will also join on.

In March, Murphy told E! that while the 2016 Election will serve as a theme through the upcoming season, it won’t necessarily dictate particular storylines or play out in tandem with the election’s results.

“I think people literally think Sarah Paulson is playing Hillary Clinton,” he said. “And I wanted to clarify that that is not true. Horror Story is always about allegory, so the election is allegory. It’s our jumping off point. It is about the election we just went through and what happened on that night and the fallout of that night, which to many people, from all sides of the camps is a horror story. And you know, that show is always so fun when it’s about the zeitgeist and what we’re doing now.”