When is a bottle of ketchup not a bottle of ketchup? Evidently, when it's in the promised land.

Heinz Ketchup, arguably the most recognizable brand of ketchup in the world, must be labeled "tomato seasoning" in Israel because it doesn't contain enough tomato paste to earn the ketchup title, reports Israeli newspaper Haaretz.

See also: Ketchup bottle accidentally leads man to a porn site

After a complaint levied by local competitor Osem, the Health Ministry agreed that since Heinz does not contain at least 10% tomato solids, it can't legally be called ketchup.

However, Osem's victory may be shortlived. Haaretz reports that Heinz's local importer, Diplomat, is working with the Health Ministry to legally change the definition of ketchup from containing 10% to 6% tomato solids. In the meantime, English labels may still retain the term "ketchup."

This paired with a recent outcry over the lack of actual almonds in almond milk signals a rise in consumer awareness.

Food companies had better make sure that whether it's tomayto or tomahto, they can back up their products with real ingredients.

Till then, it's burgers with tomato seasoning in Tel Aviv.

Mashable reached out to both Heinz and Osem but received no comment at the time of publication.