Owner smashes his Lamborghini to protest bad service

From Netease | translated by Roy | edited by Key

A Lamborghini owner hired people to break his Lamborghini Gallardo sports car worth 3 million yuan in front of a lamp store yesterday afternoon in Qingdao. He felt that failed to exercise his consumer rights several times after the car had problems, so he decided to express his dissatisfaction in a extreme way on the International Consumers Rights Day (3/15). The process was put on a BBS and broadcasted live on micro-blogs.

At 10:00 a.m. yesterday, a user named “富贵神仙鱼” on Bandao BBS started a topic, telling people he would break his Lamborghini to express his dissatisfaction about the services provided by the car dealer in the afternoon. At the end of the post, he stated, “It’s March 15th, 2011, International Consumer Rights Day. In order to promote awareness of protecting consumer rights, after several failures to communicate with the car dealer, I decide to break this Lamborghini to protest the bad service.

The reporter contacted the owner, Han Nan, who is also the vice manager of the lamp store and confirmed the topic was posted by him.

Han Nan told the reporter, this Lamborghini was a used car, brought from Japan in September, 2010, cost 3 million yuan in total, including the customs. On November, 29th, 2010, the engine failed. Han contacted the service provider of Lamborghini car dealer in Qingdao to maintain the car. After that, however, the engine still had problems. What’s more, the chassis and bumper were damaged. Han suspected that the service maintained his car without qualification, which led to the damage of the car. So he decided to express his dissatisfaction in an extreme way.

Live on micro-blog

15:00

In front of the lamp store, a black Lamborghini that seemed new was surrounded by many people.

15：15

9 employers in blue, wearing helmets approached to the Lamborghini with hammers and smashed it. Some climbed onto the top, smashing the windshield; the others stood around the car, smashing the body. Several minutes later, the audiences were invited to join in. Some people took photos with cameras or cell phones.

15：25

The smashing lasted about 10 minutes, employers and audiences laid down the hammers. The Lamborghini was black and blue,all windshields were damaged entirely; there were marks all over the car, the hood was broken; rearview mirrors,lights and exhausts were all broken off.

According to some netizens, the consuming capacity of luxury goods of China is improving in recent years. Brand of luxury goods laid emphasis on Chinese market. However, Chinese consumers don’t get high-quality service like Europe and America. Buying in large stores and maintaining in small stores, high price leads to consumers’ dissatisfaction and disappointment.

The manager of Lamborghini 4S shop in Qingdao, Bai Xuelei was interviewed. Because the Lamborghini store is still being arranged, he recommended Mr.Han give his car to a salvage shop of the company, which has grade 2 maintenance of quality, can maintain Lamborghini.

To answer netizens’ questions, Bai said,“We sent colleagues to examine the car, it was an old Gallardo produced in 2003.” As Bai said, the car already had scratches ,electrical wiring problems before maintenance. At that time, the owner filled in a maintenance form and signed his name. The owner asked to see this form with several people the next day, but grabbed it at once. He blamed the shop for the problems of the car and threatened workers there. Though the company tried to communicate with the owner continuously, they could not come to an agreement. At last, the owner drove his car away and broke it.

The reporter called Han Nan yesterday evening, but Han’s cell phone was off.

Automobile Lamborghini China Headquarters has made a statement yesterday evening, in the past 3 months, Lamborghini was trying to solve problems and response to the owner’s requests. They’re sorry for the inconvenience during the maintenance and his extreme behavior.

The statement also expressed the final plan provided by Lamborghini, including replacing the bumper for free; sending experts from Beijing to examine and maintain the engine.

more pictures from MOP:

Car owner Mr. Han