On a Saturday night last April, in Washington, D.C., a Toronto Maple Leafs fan with a painted face and an unlit cigarette lost his identity. From the instant the television camera caught Jason Maslakow in the crowd during a playoff game, he surrendered his birth name to become someone else: Dart Guy.



He became an online sensation, fueled by a story in The Washington Post, and by the fact that a number of Leaf fans in your Twitter feed were suddenly using his face as their avatar. Dart Guy was impossible to miss: He was on CityTV, Rogers Sportsnet and TSN, and he was mobbed for autographs outside Air Canada Centre, in Maple Leaf Square.



His 15 minutes have extended to 12 months: Dart Guy has a weekly show on TSN Radio, with another show set to air on Saturday. He was invited to a Toronto Argonauts game, and has been asked to cheer on other teams across Southern Ontario.



Over the winter, Dart Guy was named head scout of the Aurora Tigers, in the Ontario Junior...