Despite its name, Manbang is not a gay male pornography service. Kim Jong-un's regime unveiled the service today as a propaganda-filled streaming service delivering on-demand videos to televisions through a set-top box.

A North Korean news report says Manbang is further proof of the reclusive nation's "socialist cultural power," and allows citizens to watch their country "make a leap forward every day, every hour."

Netflix made a little joke on Twitter about all of this, and now describes itself as a "Manbang knockoff" in its bio.

"If a viewer wants to watch, for instance, an animal movie and sends a request to the equipment, it will show the relevant video to the viewer…this is two-way communications," said Kim Jong Min, head of the centre in charge of providing information and technology, according to NK News.

English and Russian language learning material is also said to be included. The service doesn't appear to be available outside of North Korea.

The technology launch came just a few days before the North Korean leader "successfully tested a ballistic missile that he said could hit parts of the continental United States," reports the New York Times.