Fourth, many old media icons and big names are on social media, but their attitudes reflect a talk-down style, not a conversational one between equals. Barring a few, they prefer broadcast over conversation. This is an old media habit of talking from a pedestal that refuses to die. Having a Twitter handle is not the same as interacting on social media. Old media habits do not work in new media. Social media does not respect your standing in the old media. However, what do we see? We see well-known figures in old media, even those with lakhs of followers on Twitter, whining about abuse. Not that this is at all acceptable, but what is the statistical chance that if you have a million followers, one or two will not be a crank or rogue?