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Kentucky Fried Chicken (KFC) has sold an astronomical amount of plant-based vegan chicken burgers for the month of January.

Selling an incredible 1 million plant-based vegan chicken burgers since the new product launched in the UK on January 2nd just in time for Veganuary. Likely in the hopes that they could capitalize on the growing plant-based meat market.

According to KFC, the number of vegan chicken burgers sold means that they sold one every three seconds during the month of January.

Ira Dubinsky the innovation director of KFC UK said in a statement:

“The Colonel was all about welcoming everyone to his table – now vegans, flexitarians and our fried chicken fans can all enjoy the taste of our Original Recipe together. We’ve worked hard to perfect the flavor and make a Vegan Burger the Colonel would be proud of. It’s the flavor of KFC, just with zero chicken.”

Dawn Carr, director of vegan corporate projects at PETA said:

“We are delighted to have played a part in KFC’s journey to bring quick, affordable, vegan options to a new audience. There is no doubt this vegan burger will be a huge hit with the skyrocketing numbers of vegans, vegetarians, and flexitarians around the UK. Clucking marvelous!”

This new vegan chicken burger while selling in large quantities and setting possible records isn’t without controversy from the animal rights and vegan community.

Many vegans on social media have pointed out that purchasing vegan products from KFC is funding their other non-vegan products and cruelty.

That seems to be a common divide in our community from the Impossible Whopper at Burger King to the Beyond Meat products at Dunkin’, Carl’s Jr., Hardee’s and most recently at Denny’s where many have argued against the purchase or support of these products being vegan.

Now with KFC testing Beyond Fried Chicken from Beyond Meat at nearly 100 locations in the southern United States between two major cities (Charlotte North Carolina and Nashville Tennessee), the controversy continues to spread and amplify.

The reality is that if we want a vegan world free from cruelty we have to turn these existing companies vegan one menu item at a time. Whether you purchase those items or not is of course up to you but it makes more sense to vote for these vegan products with our wallets than to fight against them becoming mainstream.

If you want a vegan world we have to support vegan options becoming common at every place pre-vegans regularly go to. The less fringe and hard to do veganism becomes, the more people we will get on our side or to at least become plant-based.

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