The death of Google 20% Time, that perk of spending a fifth of your time at the company to work on side projects, could be great exaggerated. This isn’t one of those things that Google killed off in a public blog post. Plenty has been written this year about Google’s ditching the 20% Time Rule and innovation dying with it, but the consensus seems to be that Google had to put more structure around this given the company’s size and growth.