The value of both teams starting XI is close to a billion euros. The demand for tickets has grown by 36% compared to the last edition.

Such a big sporting event like El Clasico generates a lot of expectation from fans, and clubs, sponsors, media, all want to get a piece of the revenue from this big game. Arguably the biggest soccer match in the world comes at a high price.

According to viagogo , a marketplace for live events, the demand for this game keeps increasing year after year by around 36%. It is the highest-priced game in La Liga. The cheapest ticket for such match is €111 (USD), at the ticket office, but most sales average over €1,000 per ticket.

No matter how expensive the tickets get, it is always a sold-out show

Its popularity has a big impact in the United States. It is the most popular overseas event in the U.S. For American consumers, this is even bigger than the Champions League final itself.

“Soccer fever has been growing in the US since the World Cup last summer and demand for El Clásico is currently outstripping even the Champions League Final,” a viagogo spokesperson said.

This game has become even more important because of what’s at stake. Barcelona could almost clinch another La Liga title if they come out on top. Real Madrid would take over if they manage to beat Barcelona on the road.

Some of the most highly-rated players take part in this show. Gareth Bale is the player that holds the record as the most expensive footballer. Then you have Cristiano Ronaldo and Lionel Messi who lead Goal.com’s Rich List. If you combine both squads, the starting XI on display is worth around €930m, with substitutions it goes over €1 billion.

El Clasico features some of football's most expensive players

People from around 100 countries are expected to tune into the game. Broadcasters are able to reach out to 500 million fans around the globe. Bein Sports en Español viewership reached 1,009,000 at its peak during the most recent edition of this confrontation.

100 cameras are set up around the stadium to give fans every angle of the action

Pay Per View system clients are expected to spend between €5 and €10 euros. The fans that want to buy shirts with their favorite players name on it could pay around €85. It is the time when most of them are sold. Around 30% of each of both clubs' revenue comes from what fans spend on clubs merchandise.

There are over 400 ways of betting on the outcome of this game. In the past 13 years, it has never ended nil-nil, so there you have one. It is certainly the soccer match where the money is.

30% of the teams' revenue comes from the merchandise they sell

You might not be one of the 98,000 plus spectators at Camp Nou, but you might be part of history. The 230th edition of El Clasico is projected to be the one with the most viewers in the history of this rivalry.