ALAMEDA – The Raiders have launched a campaign to help running back Josh Jacobs become the NFL Offensive Rookie of the Year.

They have opened a website extolling his virtues. They have passed out buttons. They even have fullback and "chief of interior transportation" Alec Ingold giving a fireside chat about how awesome Jacobs has been in 2019.

🗳️ 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻, 𝘃𝗼𝘁𝗲𝗿𝘀. 🗳️



⁰Alec Ingold would like a brief moment of your time to discuss the race for Offensive Rookie of the Year: https://t.co/l20fjy96YW#JacobsForOROY | #ProBowlVote@AI_XLV | @iAM_JoshJacobs pic.twitter.com/5TaHyvtQta — Las Vegas Raiders (@Raiders) December 6, 2019

Raiders have opened a campaign for Josh Jacobs as rookie of the year. It’s an easy case to make. pic.twitter.com/K015GMztG1 — Scott Bair (@BairNBCS) December 6, 2019

The promotional materials may draw some extra attention, but Jacobs’ case is easy to make.

He has smashed every Raiders rookie rushing record. He exceeded 1,000 yards in his 12th game and will have huge totals even if he isn’t able to play Sunday against Tennessee. He’s formally questionable with a fractured shoulder he's been playing through since trucking Green Bay safety Adrian Amos in Week 7.

His numbers are pretty awesome. Jacobs has 218 carries 1,061 yards and seven touchdowns. That’s 4.9 yards per carry, and he ranks fifth in the NFL in total rushing yards. He also has another 18 receptions 146 yards.

The competition must always be considered, but he has to be the frontrunner after winning back-to-back rookie of the month awards.

Arizona's No. 1 overall pick Kyler Murray is certainly a candidate, but the Cardinals don’t have many wins. Washington receiver Terry McLaurin and Baltimore wideout Marquise Brown have had good seasons, but they shouldn’t be considered serious competition here.

The Raiders haven’t had an offensive rookie of the year since Marcus Allen won it in 1982, and Jacobs has smashed Allen’s records from that strike-shortened year. Charles Woodson was the last rookie of the year on either side of the ball, winning the defensive award in 1998.

[RELATED: NFL prospects for Raiders to watch on Championship Weekend]

Jacobs’ shoulder injury could hurt the campaign more than anything, especially if he misses a few games or gets shut down for the rest of the season if the playoffs become a distant pipe dream.

Outside of that, he should be the favorite to win the award heading down the stretch.