Users Prefer Google and Facebook for Social Login



These days, social login features appear on many websites, allowing users to gain site access without having to undergo potentially annoying registration processes. Instead, a user can use their social media accounts in order to view content from another site.

According to a recent survey conducted by user management platform Janrain, Facebook is the top social login identification source, used by 44.9% of participants. This is followed by Google (32.9%), Yahoo! (7.1%), Twitter (6.5%), LinkedIn (2.4%), and Microsoft comes last with 1.9%.

It seems that Google and Facebook have definitely entered the battle for social login domination. However, the popularity of multiple login services vary according to the type of website the user wants to visit. For example, in the third quarter of this year, business-to-business website users were just as likely to use LinkedIn to enter a site as they were to use Google, though both websites lagged behind Facebook.

There are areas in the Internet where Facebook is reigning over all other social logins, such as on gaming and entertainment fields. According to Janrain, 62% of users on gaming and entertainment websites use Facebook login. Only 20% use Google sign-in, 8 % use Yahoo! and Twitter each, and Microsoft’s Windows Live is the biggest loser at only 1%.

The firm also found that social network websites are valued for their social sign-in features in regions with strong following. For example, Brazilian and Indian users of social networking and discussion website Orkut, which is operated by Google, also wanted to take advantage of the social network’s identification facilities.

This article was brought to you by Rocketfish Ltd

John Bonney Google+