72andSunny have found another Truth, that smoking in profile pics on Tinder makes people 50% more likely to left swipe. Which means this is a left-swipe photo, not that I care. While the insight is fine, and selling on the possibility of getting laid a tactic that has worked since Lysistrata's time, it should have ended after the 30 second commercial was up. The "Left swipe that" music video that tags along feels like an unfunny SNL skit stuffed with forced memes, and there's nothing unhipper than forced memes, guys. Someone even believes that you'll download the song to help spread the word about "left swipe that", oh dearie me. Was the strategy cribbed from Dumb Ways to Die? The target market there sings along to anything! Also, why is everyone in the tinder pics 18, 19 and 20? This gets a little creepy when bearded diner dude who looks 30+ checks out miss 19 year-old. Aren't kids that age attending the giant dating pool called college? I'm left-swiping this whole thing, but it's possible the kids are going to like it. They have terrible taste. ;)

The video features artists Becky G and Fifth Harmony and YouTube stars King Bach, Grace Helbig, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto.