That's pants! Bendtner faces UEFA action after celebration in Portugal defeat



News in briefs: Bendtner faces UEFA action following his celebration

Nicklas Bendtner could be facing UEFA action over ambush marketing after revealing a pair of bookmaker-branded underpants when he scored in Wednesday's 3-2 defeat to Portugal.

Bendtner, who got both goals as Denmark came from 2-0 down to level the match before conceding a late winner, revealed branding from Irish bookmaker Paddy Power during celebrations of the equaliser.



The move was part of an orchestrated marking campaign, with the bookmaker issuing a statement congratulating the Arsenal forward.



Ken Robertson from Paddy Power said: 'I'm truly delighted for Nicklas, what a stunning performance tonight.



'I've no doubt that the luck of the Irish thanks to our lucky underpants helped him find the back of the net twice!'

At the double: Bendtner netted a brace in the defeat to Portugal

However, UEFA are unlikely to react with the same enthusiasm as Bendtner's actions would appear to be a clear violation of their rules on ambush marketing.

