NEW DELHI: When former Bihar chief minister Lalu Prasad released a Dubsmash video selfie imitating Prime Minister Narendra Modi’s line “Mere pyaare bhaiyon aur beheno...” last October, it went viral instantly.“The idea was to do something differently. A lot of the family members, and children in the family are always using Dubsmash to make funny videos, and he (Prasad) made the videos with Modiji’s voice in one go,” Misa Bharti, daughter of the Rashtriya Janata Dal leader, told ET.Dubsmash — a mobile app that lets users shoot short video selfies lip-synced to a preselected sound clip such as famous film dialogues — has become a smash hit across the world, including India Bollywood stars such as Shah Rukh Khan Ranveer Singh , Salman Khan, Aalia Bhatt, Sonam Kapoor and Kajol have taken to Dubsmash along with thousands of youngsters in the country, prompting the German creators of the app to count India as one of its top markets.“I can definitely tell you that India would definitely be within our top ten markets globally. Also in terms of activity, it is one of the strongest markets in Asia,” Roland Grenke , cofounder of Dubsmash, told ET over the phone from Berlin.Founded by Grenke, Jonas Drüppel and Daniel Taschik, Dubsmash was launched in November 2014. Today it’s present in 192 countries with more than 75 million downloads on the Google Play Store.The three founders met in 2012, and worked together on a few projects before Dubsmash happened, Grenke said. “Our interests were always in mobile technology and video, because we did a lot of video projects on our own... We also had this love for quotes and funny kind of lines from different sources that we had used on a private basis... So we came out with an app that is kind of focused along the short sound snippets that can be used to create your own video,” he said.Grenke said the Indian market is also challenging because of the diversity of culture and languages, and the Dubsmash team is working on ways to manage them. The app currently supports around 20 languages and has a strong presence in Germany, United Kingdom, France, Brazil, India, Indonesia, Malaysia, Philippines and Russia.While Bollywood movie dialogues — let’s say, “kitnee aadmi the…” from Sholay — are the most popular dubs popular on the app, there have been quite a flow of original local content out of India.A case in point is actor and standup comedian Gaurav Gera’s “shopkeeper” videos, which are a series of witty conversations between a shopkeeper and a coquettish customer both played by Gera.“The listens to my shopkeeper audio on Dubsmash is 2.3 million in less than a year. The shopkeeper series took off because of the app. People now use the audio from my videos to make videos on Dubsmash,” Gera told ET.Gera’s creativity has caught the attention of the Dubsmash folks in Berlin. “The amount of excitement he (Gera) creates with the kind of followership he has is a great example of how people can use the platform and interact with that. It’s interesting not only that you can imitate a famous politician but can become someone that people want to see,” said Grenke.Indians also share their creativity differently. “I know that for some of the Germans here, the people are usually sharing content not directly on a public feed, but more privately. There are other countries where people are more open, where everything is immediately shared on public platforms like Facebook and Instagram,” said Grenke.Dubsmash, based out of Berlin, has a team of 21 people from 15 different nationalities, including “two and a half” Indians “because one person was born in the US but he has an Indian background”, Grenke said.While it calls itself an early stage startup and wants to keep the product its primary focus, Dubsmash is looking to monetise its content through local partnerships with brands, companies and events, and to expand its operations to more countries.