tech2 News Staff

Apple has ignored the Indian market for the longest time, but this has been changing over the last year. The company is now restructuring its strategy by pushing out frequent exchange/ buyback offers, owing to fierce competition from arch-rival Samsung and other desi manufacturers in the Indian market. In its latest attempt to bolster India sales that have slowed down in the last quarter, Apple is now luring users to buy the iPhone 5s, 5c or any other model with its return within 2-week offer.

Basically, Apple is offering its new users a trial period of two-weeks to experience the device. If they do not like the device, it can be returned within two weeks. The company will charge Rs 1000 as re-stocking fee and the refund will be made through RTGS/checks within three working days of the return of the iPhone. The credit card charges will be applicable separately. Only the iPhone with all accessories and box without any damage, scratches or tempering will be accepted back.

The return within 2-week offer is valid on all iPhone models, but available only through Apple premium reseller stores such as Aptronix, Imagine, Nyasa, iStore by Reliance Digital, Maple and Unicorn.

From its dud 'exchange any smartphone for an iPhone 5' offer to the special buyback schemes for iPhone 5c and 4s and now the latest Macbook exchange scheme, Apple has now began with some aggressive marketing for the Indian audiences. The return back scheme appears to be a desperate attempt to attract audiences to choose the iPhone. It has even re-launched the iPhone 4 in India in order to increase sales.

The 8GB iPhone 4 was among the top three selling models in India and helped Apple compete with Samsung here. The company had stopped sale of the model in India to pave way to the "cheaper" iPhone 5c that didn't really take off here. So, ever since the company stopped 8GB sales in India, it has been losing ground.