In an effort to keep the wholesome family friendly image that Riverbend is known for, officials announced that today’s Bessie Smith Strut will become a “profanity free zone.” The news comes a day after the controversial decision to ban dropped; yet rehired singer Cee Lo Green after a profanity filled performance at the festival on Saturday.

The Bessie Smith Strut, which takes place on Martin Luther King Boulevard every year during Riverbend week, is known for its barbecue and blues music. Event planners hope families, who employ a more “traditional” standard of decency, will take notice and choose to attend the event this year.

No longer can the phrases: “fuck, this corn dog is the shit”, or “shit, that son of a bitch has a gun” be uttered without immediate dismissal from the event.

Due to the new policy, the private security hired to police the festival has called in 30 extra officers as reinforcements. Armed with high-powered microphones, personnel will be placed upon rooftops along the strut to listen for those in violation of the new policy.

“I think it’s wonderful that sanctions have been put in place to keep the strut in line with Riverbend being a family friendly event,” said Mayor Berke, when informed of the new policy. “Come to think of it, this is a big fucking ass deal.”

(image courtesy of Bessie Smith Cultural Center. http://www.bessiesmithcc.org/)