Brady’s effort to recruit former CEO Rinaldi to save the refinery is likely to generate backlash from environmentalists, who dubbed him “Fossil Phil” for actively promoting an “energy hub” in Philadelphia. When Rinaldi was enlisted to run the refinery in 2012 -- he had previously rescued a Kansas refinery with support from the private equity firm Carlyle -- he had many ideas for building other industries on the PES site, such as a natural gas power plant and a fertilizer factory. Those plans went unfulfilled.