Hello:

As part of a class project, we have been tasked with performing qualitative research. The following survey will take around 10 minutes, and will help us with choosing a direction for our final product.



Please select from each question list your most favorite ad brief and your least favorite.



Thank you for participating in this message analysis survey. We appreciate your willingness to take this survey. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.



Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Steven Peterson by email at smp37@uw.edu



Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.



