Analyze data to determine trends and best practices to positively impact lead generationCommunicate and provide continuedon new developments withinContinuously optimize SEM campaigns to ensure the most relevant and impactful strategies are implemented to generate positive resultsProvide weekly if not more frequent reporting to the CEO of your efforts and outcomesBe able to work independently, come to conclusions, and make data-driven decisions that will make positive and significant impacts on the overall lead generation process