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Traffic police who pulled over a driver in the morning rush hour found he was eating a bowl of cereal at the wheel.

The man, who had been spotted driving erratically, told the stunned officers he was having breakfast on the road to save time.

Police confirmed on Wednesday that the cereal-eating driver was issued with a Traffic Offence Report (TOR) meaning the motorist will be contacted by post and asked to either admit the offence and accept points, a fine or contest it in court.

(Image: Getty)

Greater Manchester Police last week began targeting main city routes to catch motorists who use phones while driving.

In the first week, 142 people were stopped for using a phone and four reprimanded for not being in control of a vehicle, including the “cereal offender”. The force’s Chief Constable Ian Hopkins has said using a phone at the wheel is the same as drink driving. His pledge to stamp it out comes amid a Mirror campaign for tougher penalties.

Superintendent Craig Thompson said: “It is time for drivers to take personal responsibility.”