If T-Mobile has proven anything in the last few years, it's that the company knows how to get the attention of new and potential customers. So it was only a matter of time before they seized hold of an increasingly global mobile gaming phenomenon. That's right, T-Mo's latest customer-friendly promotion is all about the Pokey Mans. Pokémon GO players on the network won't get dinged for any data used by Niantic's augmented reality game for the next year starting on Tuesday the 19th.

That's perhaps not as big a deal as T-Mobile's press release is making it out to be. I've been playing Pokémon GO for a few hours a day for the last week, but so far I've only racked up about 150MB of data according to Android's internal tracker. That's considerably less than Chrome used in the same period, and a tiny fraction of what I used from Google Play Music (which is also free thanks to T-Mobile's Music Freedom unlimited streaming feature). Also note that this really doesn't affect unlimited data customers one way or the other. Still, it's one less thing that T-Mo customers will need to worry about as they're out playing the game - now they just have to worry about muggers, irate homeowners, dead bodies, and all the other things you might encounter while wandering around a park at 3 AM.

In addition to the free data, the next T-Mobile Tuesday promotion is all about catching 'em all. 250 T-Mo customers will get $100 worth of Pokémon GO's in-game currency, and five will get a free "Pokémon GO hunting trip anywhere in the US." (Presumably you can do other things on that "hunting trip," so since it's July, I'd just use it for a free ride to Yellowstone.) Everyone else will get $15 of free Lyft credit for getting to that out-of-the-way Pokémon Gym, a free Wendy's Frosty milkshake, and 50% off some chargers and battery packs at T-Mobile's online and local retail stores. Here's hoping they don't run out of all that free stuff again.

Editor's note: Yeah, we know that some of you are sick of seeing stories about Pokémon GO on Android Police. We're sorry about that, but it's our job - we're a mobile news site, and this is what's dominating the mobile news cycle right now. Tell ya what: we'll promise to only post actual news about Pokémon GO, instead of putting up a long-winded review for a free game that anyone can try or telling you about Pokémon wallpapers and ringtones. Deal?