The City of Toronto is introducing its very own city-branded condom in advance of next month’s World Pride celebrations.

The condom’s design will be unwrapped on June 4.

“Why are cities branding their own condoms? It’s simple. When condoms are more easily accessible and available, condom use tends to increase,” said a statement from Toronto Public Health on Tuesday.

Both New York City and Los Angeles have their own municipally branded condoms.

The condoms, which the health agency is calling “condomTO” will be available in bars, clubs, hotels, gyms and clinics across Toronto but concentrated in the Church-Wellesley neighbourhood.

Speculation online about the condom’s design focused mostly on jokes about the CN Tower’s own iconic shape.

The announcement comes one day after downtown councillor Kristyn Wong-Tam and Deputy Mayor Norm Kelly invited gay couples from around the world to a mass wedding ceremony during the World Pride celebrations on June 26.

Kelly has made a major effort to reach out to Toronto’s LGBT community since assuming most of the powers of the office of the mayor in November.

He told reporters Monday that “inclusiveness has to be the basic principle of any office that includes the title ‘mayor’.”

Last week, Mayor Rob Ford was captured on tape making anti-gay remarks, particularly surrounding flying the rainbow flag at government buildings, something Kelly insisted on at city hall during the Sochi Olympics.

The AIDS Committee of Toronto, which distributes condoms to many of the same areas, welcomed the move by Toronto Public Health but pointed out only men’s, not women’s condoms were available.

The committee also distributes literature about safer sex practices.

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“The message doesn’t start and end with condoms in a bowl,” said spokesman Rafay Agha. “But kudos to Toronto Public Health. The more safer sex options people have, the better. It’s also a great starting point for a conversation.

“It’s also a novelty, and World Pride, our ownership in that. Our symbol of the city is a phallic building.”