The Dallas Cowboys are beginning to lose some of their ratings-luster.

Still the top draw of all NFL teams as it relates to viewership, their 5-6 record includes four blowout losses -- three consecutive ones as of late -- causing some fans to walk away or decide to avoid tuning in altogether until they get their act together. It's been even worse for the two-win New York Giants, who are in the middle of one of the worst seasons in their franchise's storied history.

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Those things combine for a logical decision by the NFL to flex the Week 14 contest between the two forward, from the initial 3:25pm CST slot to noon CST -- a timeslot the Cowboys are not accustomed to playing in -- according to Randall Liu, the league's Senior Director of Communications.

The Giants have already been eliminated from playoff contention and depending upon the outcome of Thursday Night Football against the Washington Redskins, the Cowboys won't be far behind. This timeslot move is in stark contrast to the excitement that orbited the battles between both teams prior to the season getting underway, as both have fallen precipitously from predictions of being Super Bowl contenders.

It also doesn't help that running back Ezekiel Elliott will still be sidelined with a six-game suspension, further robbing the game of any potential shine. To be blunt, the game is officially teetering on placeholder status and the NFL clearly realizes it.

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