Twitter Launches Long-Awaited Advertising API

Twitter is officially launching its ads API, which will allow marketers to buy Twitter ads via tools provided by third-party service companies. That’s an important step toward scaling its ad business, and one that helped boost Facebook’s revenue as it traveled down a similar path. Twitter is launching the tool in conjunction with five partners: Adobe, HootSuite, Salesforce, Shift and TBG Digital. TechCrunch predicted the move late last month.