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The rumors were true: Google (s GOOG) is taking its Chromecast streaming stick beyond U.S. borders. Chromecast will officially be available for sale in Canada, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden and the U.K. starting Wednesday. Local prices will vary, but the suggested retail price for the device is £30 in the U.K., €35 in continental Europe and CAN $39 in Canada, compared to $35 in the U.S.

The international roll-out will be accompanied by partnerships with a number of bigger publishers. The BBC is bringing Chromecast capabilities to its iPlayer iOS and Android app, and France TV Pluzz as well as SFR TV will now cast from both mobile platforms as well. Germany’s Watchever is even enabling casting from iOS, Android and its website.

Google’s VP of product management Mario Queiroz said in a blog post Tuesday that Germany’s Maxdome and France’s Canalplay will soon gain Chromecast support as well. He added:

“We recently opened up Chromecast to developers, and in a few short weeks more than 3,000 developers worldwide have signed up to bring their apps and websites to Chromecast.”

Chromecast will be available in these new markets via Google Play, Amazon, (S AMZN) Currys PC World, FNAC, Saturn, Media Markt and elsewhere, according to the post.

This international launch comes after Google executive Sundar Pichai revealed earlier this month that Google has sold “millions” of Chromecast streaming sticks in the U.S. since its launch in July.