“Never before has generosity been so insufficient”. This hard-hitting statement was in the opening paragraph of a report published in January 2016 for the World Humanitarian Summit, titled “Too important to fail- addressing the humanitarian financing gap”. According to this report, we are spending twelve times more in humanitarian aid today than we did 15 years ago. Despite this, the funding gap has never been greater. We have an astonishing $15 billion global funding gap that is widening due to the growing number of conflicts and natural disasters. Unfortunately...