New York (CNN Business) Tide laundry detergent will soon be shipped in a shoe box, part of its parent company Procter & Gamble's push to adapt to online deliveries.

P&G rolled out the new "Tide Eco-Box" on Friday. It features a twist-to-open pour for the detergent, a pull-out stand, and a measuring cup. The liquid formula, which contains less water than normal Tide, comes in a sealed bag.

The version uses 60% less plastic than shipping an equivalent 150 ounce bottle of Tide since it doesn't require additional layers of cardboard boxing or bubble wrap. It's lighter and takes up less space in a delivery truck—saving P&G money on shipping costs.

"Its size is perfect for the e-commerce supply chain," said David Luttenberger , global packaging director at market research firm Mintel. "It's an easy package for nearly any consumer to pick it up, manipulate the opening features, and dispense from."

"Tide Eco-Box" is tailored for shipping online.

Tide Eco-Box will join Tide's lineup on Amazon ( AMZN ), Walmart's website ( WMT ) and other P&G ( PG ) retail partners' sites starting in January.

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