Scottish clubs need to play in a cross-border league to avoid “being left behind”, according to the chief executive of the country’s Football Association. A Champions League place for the winners is among the ideas being considered.

Stewart Regan believes such a concept would have football and financial benefits to clubs in countries such as Scotland and he is part of a Uefa working group investigating how cross-border competition can form part of the strategy at European football’s governing body.

Regan’s vision is that Scottish clubs who drop out of Europe before Christmas could enter a cross-border league involving teams in an identical situation in other countries. One potential and serious option would bring groups of six countries, such as those in northern Europe or the Balkans, together to play in tandem with respective domestic leagues.

“There is a recognition that we have to change,” said Regan. “There is a saying: ‘If you always do what you have always done, you will always get what you have always got.’

“We are in danger at the moment of keeping perpetuating the Champions League brand as the answer to everything. It has been a fantastic journey and a fantastic success but there are signs now emerging that it is peaking. In any other brand at the point of large peaks you do something else. I think people will get bored with Champions League predictability, particularly in markets where your own country isn’t represented for long spells in the season.

“How do we keep the dream alive in Europe? For me that is cross-border. It is giving clubs the chance to play against other big teams for a big prize. That prize might be entry back into the Champions League.

“Not every year and with the recent exception of Celtic and Rangers, most of our teams historically have been out [of Europe] by Christmas, therefore European dates are free during the second half of the season. If you look at the TV audiences at the moment in the markets where teams are out, the Champions League audiences are in decline. The English Premier league in countries around Europe is starting to gain more traction than Uefa’s own competitions.

“What we are saying is: ‘How do we address that?’ because, if we do nothing, the big countries will get bigger and bigger while the small countries will never be able to compete in Europe.”

Regan believes it needs to be addressed swiftly. “I think the way European competition is going, the less Uefa responds before the next television deal – post-2021 – they will miss the chance to test the validity of cross-border competition,” he said. “Then the big will just keep getting bigger.”

He insists the on-field benefit could be as tangible as that on balance sheets. “We need to play against the best players to develop our own,” he added. “There is a football argument here which is best versus best. You can look at the best players in Scotland and ask why there aren’t multi-million pound bids coming in.

“The quality of the league is the issue and we are struggling to punch above our weight in terms of the perception of our league, when you compare it to others. Our league is not seen as a place where players are developed because if they are against average players, week in, week out, rather than world-class players then they are never going to become world class.

“You need to play at the highest level you possibly can. That’s why cross-border gives us a chance to play against better teams, for longer. If we are out of Europe by Christmas, that’s half a season. If Scottish clubs had a chance to play against big clubs from other nations, then they are going to perform better in the longer term.

This month Anders Horsholt, the FC Copenhagen director, revealed discussions have been held over a potential European league involving teams from Scotland, Denmark, the Netherlands, Belgium, Norway and Sweden. Regan believes this would improve the standard of competition across the board.

“From a football point of view I think there is that real best-versus-best opportunity,” he said. “From a commercial standpoint, having your clubs playing European competition after Christmas as well as competing domestically I think gives another string to the bow.

“Whether that is attendances, television revenues, additional sponsorship or exposure outside of your own country. You can build a brand.”