Source: https://www.spotonvision.com/en/approach/lead-management/

3. Real Time Sales Alerts

4.CRM Integration

5. Account Based Marketing

6.Lead Profile Integration

7.Mobile Marketing

8.Predictive Analytics & Reporting

9.Integration of Third party software

FINAL THOUGHTS

Marketing automation also enables the deployment of lead nurturing campaigns with a multiple touchpoint approach. Aided by marketing automation, betteris possible with automated email marketing flows, social media responses etc. These combined with the drip marketing approach & 1:1 messaging with prospects can revolutionize the way seller-buyer relationships are formed & strengthened. Effective lead nurturing not only saves the sales reps their valuable time but also extends a confidence in their sales approach towards the prospect, as nurtured leads have a greater probability of conversion. Also Read:Most sales reps spend a lot of time & energy trying to figure out when it is right to start negotiating sales with a lead. With the advanced marketing automation features that are now available, automated lead assignment has become a reality. This critical feature helps in assigning leads to sales reps at appropriate times based on certain set criteria such as lead score or grade etc. Along with automated lead assignment, another marketing automation feature that has simplified the job for most sales reps is Real-time sales alerts. Real-time sales alerts help in better lead tracking & easier gauging of their sales readiness based on set parameters so that the sales reps save time & crack deals in the nick of time!Marketing database is an important asset for a marketer. A marketing lead database is much more than just a contact database, it is an integrated record of all interactions between prospects/ clients & your company consisting of all email records, clicks, opens, website visits, social media interactions etc. To leverage all the opportunities that a marketing lead database can offer, integration with a CRM system is necessary. Integrating with an efficient CRM system can help sales reps easily access relevant records & can also help in updating of status of the prospect in the sales process. Lead data enrichment is the most primary benefit of CRM integration with marketing automation.has taken the marketing & sales industry by storm. Every marketer intends to apply the ABM approach & win better sales. In the case of Account Based Marketing , lead nurturing & management have a whole new meaning as here the clients or leads are not individuals but an organization or a collection of departments whose interests need to be kept in mind & the marketing accordingly orchestrated. With ABM becoming prime for marketers, marketing automation platforms offer exclusive ABM features such as account specific nurturing, scoring of accounts etc. Also Read:Withplaying a critical role in marketing, many marketing automation software offer features that enable posting on social media, sharing of posts etc. on prominent sites such as Facebook, Twitter, LinkedIn etc. But the more advanced marketing automation systems work a step ahead & help in collecting social profile & interaction data to build lead profiles. This feature of marketing automation is a definite must-have since it helps in gauging the huge power of social media marketing & provides actionable insights for better decision making.Mobile marketing is a multichannel digital marketing strategy that helps impact a large volume of the target audience by offering a number of touch points such as email, MMS, SMS, apps etc. There are several marketing automation platforms such as Litmus that allow users to preview email marketing messages across a number of mail clients & devices. Along with these additional marketing automation features that have added an edge to mobile marketing include in-app marketing, social platform management from mobile devices, push notifications etc.With the emergence of& machine learning, marketers want information beforehand to be able to achieve the desired results. Predictive analytics thus has become a sought-after perk to add to marketing campaigns so as to render them successful. Marketing automation platforms help in providing a variety of predictive analytics techniques & models, suggesting content based on the prospect’s online behavior, personalized recommendation of products or services etc.Several other third party software may be integrated with an efficient marketing automation system to boost marketing campaigns. Some examples of these include Sandbox, APIs, Secure partitions/Workspaces etc. These third party software aid in providing marketers with diverse advantages such as the ability to access lead profile & run campaigns within partitioned virtual spaces without interfering with other clients (as in Workspaces) or testing production systems (Sandbox).If a marketer succeeds to utilize all these features effectively 100% marketing campaign success will soon be a reality! What’s More you can double your profits each time by tapping into the complete capabilities of marketing automation!