Forget glow sticks—the latest must-have accessories being pushed to young festivalgoers are high-end earplugs.

Startup Doppler Labs has signed a deal with Anschutz Entertainment Group’s Goldenvoice promotion division to distribute more than 100,000 free pairs of its Dubs branded turquoise soft-molded earplugs—valued at $10 each—at AEG’s Coachella festival in California this spring. Pink, blue and teal-rimmed versions of its higher-end “acoustic filters” will be on sale at the event for $25 a pair.

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