On CNN's New Day Sunday, the show devoted a four-minute segment to the new children's book, Santa's Husband, which portrays Santa Claus as a gay man who gets married to another man. The segment included as guests the author, Daniel Kibblesmith, and illustrator Ashley Quach, with Kibblesmith recalling that he was partially inspired to write the book because of the complaints that are made each year about a "war on Christmas."

At 6:12 a.m. ET, CNN co-anchor Christi Paul plugged the interview: "There's a new children's book out this Christmas -- takes us inside Santa's wedding. We meet Santa's husband David. We're going to talk to the author and illustrator ahead."

In the second plug at 6:51 a.m. ET, Paul and co-host Victor Blackwell vaguely admitted that some are "not so happy" about the book:

PAUL: Still ahead, a holiday children's book tells the story of Santa Claus with a fresh, new twist. There are some families, though, not so happy about the book's maybe not so hidden agenda. VICTOR BLACKWELL: Yeah, they call it a political agenda. We have the author and the illustrator here with us live to talk about their new book, Santa's Husband.

Minutes later, Blackwell introduced the segment:

Close your eyes -- close your eyes with me and think of Santa and his spouse. Now, open them. This is the cover of the new book. Is this the image that popped in your head? This the cover of Santa's Husband, a new children's book that hits stores nationwide this holiday season.

After Blackwell asked the author what "inspired" him to write the book, Kibblesmith brought up talk of a fake "war on Christmas" as he answered:

It was sort of inspired by the annual tradition we have in this country of pretending that there's a giant war on Christmas, and that traditional Christmas is under attack. So, among other things, we were reading all of the news about the Mall of America hiring a black Santa Claus last year. And me and my now-wife made a joke on Twitter that, if we ever had a child, they would only know about black Santa Claus -- and if they saw a white Santa Claus at the mall, we would just explain, "Well, that's his husband." And then Ashley and I knew each other from the internet and from her illustration already, and she jumped into my Twitter mentions and said, "Boom -- new book."

In his third and final question, Blackwell finally brought up criticism of the book, although he oddly cited a response from a gay man who complained about the book being "patronizing" and "polarizing." Blackwell:

You know this is a lot for some parents -- some people may not agree with it. Let me read one of the criticisms here. "I'm a gay man, and honestly the book is pretty patronizing and obviously meant to take two sweet things, the image of Santa Claus and love between two adults, and use them as a tool to express a political opinion in a polarizing way -- especially the news anchor scene -- in the guise of a children's book. I find it overall patronizing, and I'm a little disgusted that the authors obviously used homosexuality as a political weapon to make a political statement under the cover of children." Listen, the elves have health care coverage, they settle labor disputes, you address climate change, Rudolph and Frosty attend Santa and David's wedding. I mean, are you using a children's book to push a political ideology, Daniel?

Not mentioned was the more obvious conservative complaint about using a children's book to promote homosexual behavior to children.

Below is a transcript of the relevant portions of the December 17, New Day Sunday on CNN: