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Across the globe, many consumers are suffering from disrupted sleep patterns. This is something that is something that they are noticeably dissatisfied with, especially as it impacts the quality of life. Additionally, as consumers adopt a holistic approach to health and look to stay healthier for longer, they recognize that disrupted sleep patterns can have more long-term effects on health than simply influencing daily mood levels. Disrupted sleep patterns are something that is heavily linked to stress and anxiety and consumers feeling overwhelmed by the frantic nature of modern life. This is something that consumers want to address and recognize that changes to lifestyles and dietary habits can be central to this. This report examines sleeping patterns across the globe, and what factors are preventing consumers from getting a good night’s sleep. It also examines what opportunities exist from a food, drink and supplement perspective when it comes to targeting sleep-deprived, fatigued and stressed consumers.

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