Watch this bathrobe-clad gamer compete in minus 20 degrees

This ludicrous PR stunt connects Norwegian nature, e-sports and some of the country’s most popular Youtube stars.

Norway is a country of large distances, with a lot of sparsely populated areas and beautiful, but demanding terrain.

That’s why a lot of foreign tourists are surprised to learn that Norway is one of the world’s most technologically advanced countries when it comes to digital media use.

Even in small cabins you often get high speed wi-fi. You can post Instagram selfies directly from the mountaintops, and surf the internet on a 4G connection from most parts of the country.

To illustrate this point, Telenor – Norway’s largest telecommunications company – has pulled off a remarkable stunt, resulting in this one-of-a-kind commercial film.

It features, among others, Noobwork, Alacho and Daniel Lange – people probably unknown to you, if you are over a certain age. They are, however, well-known gamers with a large Youtube following.

Telenor invited one of them to Svalbard, sent another out on a fishing boat in Lofoten, and a third to Røros – all iconic tourist destinations in different parts of Norway. A fourth player found himself a spot at an Oslo subway station.

Here, they were told to sit – outdoors, save for the subway player – with a laptop connected to the 4G mobile network. The idea was to have them play a game of Counter Strike against another team sitting in comfortable surroundings (and, crucially, with a state-of-the-art wired network) at Telenor’s urban headquarters just outside of Oslo.

Ok, so this is a commercial: naturally everything went fine, even if the outdoors team lost the match. Regardless, it is quite funny to see gamers in the unfamiliar surroundings of classic and dramatic Norwegian nature.

Also, it’s a bonus when the gamer sitting in Svalbard – in minus 20 degrees Celsius – decides to wear nothing but a bathrobe. With an armed guard looking out for polar bears …

Here’s the video: