Sarah Regensburger, a famous brand over the world, has disclosed that it is building the future of the fashion industry with VeChain blockchain technology.

After proper evaluation of VeChain technology, the CEO declared using VeChain for transparency and traceability.

It seems that the owner of the brand clearly amazed by VeChain’s vision and the opportunities that the blockchain project offer. Sarah Regensburger aims at using VeChain to ensure traceability in the handmade production, allowing customers to know who made your clothes.

The goal of the partnership is to provide an unprecedented level of interaction between all participants in the fashion industry, including the consumer.

The fashion company has implemented VeChain blockchain protocol. The implementation of the technology would be showcased at the Paris Fashion Week. This is where the High Fashion Week takes place such as shows in which only handmade work and the highest quality materials are used for sewing.

How Is Blockchain Changing The Fashion World?

At the fashion shows of famous designers, fakes goods are not showcased. However, by the time things “move” to stores, they can be replaced with inexpensive ones from nameless manufacturers.

The blockchain technology can come to the rescue in a similar situation. This technology not only protects personal data but also allows you to track the long path of the goods. In this case, customers can monitor the clothes from the factory where they are produced, to store.

Currently, giant companies are trying to expand their borders and create something new for consumers.

Thus, the Nike brand is now positioning itself not only as a clothing manufacturer but also as a company capable of offering technological solutions. Nike products are often implemented with heart rate sensors or calories burned. Why do famous brands need these devices?

To respond to customer requests and stay competitive in the market. The same we can say about the blockchain, to which representatives of the fashion world are increasingly resorting.

This development helps companies to be modern and maintain their position. For example, technology protects the reputation of well-known brands from fakes and allows you to get accurate information about what happens to clothes after purchase. Therefore, many people dream of possessing such information. Especially those who want to move on and improve results.

It’s no secret that blockchain technology was developed to overcome various barriers, and the adoption of VeChain technology by Sarah Regensburger is another example of the transformative power of distributed ledger technology.