MACKINAC ISLAND, MI- The Mackinac Policy Conference is always full of surprises.

One of the first surprises from the 2013 Mackinac Policy Conference will come from

.

The New Jersey-based IT company, which has 150 employees in Detroit, will officially debut a video at 5 p.m. called “Love, Detroit!”

The core message, as told through the words of a personal letter from the city to a "friend," implores the recipient to visit Detroit. Throughout the two-minute video, dozens of Detroit events and locations are featured as "the city" talks about the city.

“From Midtown to Greektown and everywhere in between, you’re going to love Detroit,” says the narrator. “I just know it. You have to come visit … Love, Detroit.”

Detroit events featured in the video range from the Detroit Grand Prix and Movement electronic music festival to sporting events and the Nain Rouge Parade to drive the Devil from Detroit.

Tim Bryan, GalaxE.Solutions chairman and CEO and creator of "Love, Detroit!," said the video and "Love, Detroit!" campaign, which the video introduces, is somewhat the second phase to the company's "Outsource to Detroit."

"The image of the city rightfully has been on attracting business and commerce and talking about all the elements that support that," he told MLive during an interview Wednesday at the conference. "I thought what was missing was some of the fantastic entertainment and social activities that are going on in the city."

GalaxE.Solutions' "Love, Detroit" T-Shirt with proceeds going to Goodwill Industries of Greater Detroit.

Bryan made national news for his work with “Outsource to Detroit” and the message of bringing business that has traditionally gone to firms in India and other foreign countries to Detroit.

Bryan, who lived in New York for 25 years, said the video is intended to show Detroit in a positive light to attract more visitors and tourists who in turn will someday want to live and work in the city.

“This is a fun place to be,” Bryan said. “Detroit has had an image problem in the past. You may not see the words “Love Detroit” all that often in the world, but now you will.

To ensure that, all 1,500 or so guests received a "Love, Detroit" T-shirt (embedded above) and button in a welcoming bag. Others not in attendance at the conference, can receive the T-shirts with a donation of $10 or more to Goodwill Industries of Greater Detroit.

Goodwill Industries of Greater Detroit, supporting job creation, training and placement programs that support Detroit area residents as they become “Trained, Trusted and Ready to Work.”

The video, which was already posted on YouTube, is voiced by WDET's Ann Delisi and produced by Detroit-based Skidmore studio with some video footage provided by WDIV-TV Channel 4 and the Detroit Opera House. It was produced in the past two months, according to Bryan.

Hosted by the Detroit Regional Chamber, the 2013 Mackinac Policy Conference is from May 29 – May 31 at the Grand Hotel on Mackinac Island. The annual three-day conference brings together public officials and business leaders to discuss economic development in the state. About 1,500 people are expected to attend this year's conference.