GI Sportz Acquires KEE (Empire, JT, Splatmaster, BT, Evil, RPS and Spyder) - Official



Quote: Originally Posted by GI Sportz For immediate release:







GI Sportz is pleased to announce that it has acquired KEE Action Sports. The acquisition brings together two industry leaders and multiple iconic brands providing an unparalleled product line to the dealer/field base with the best customer service in the paintball industry. With the acquisition of KEE, GI Sportz has brought together a management team comprised of seasoned industry leaders and players with a primary goal of passionately promoting and growing the game of paintball.





“I am extremely excited about this deal as we have now completed the team roster that this industry needs to bring it back to the success of earlier years. The industry has needed a plan to turn it around and I believe this acquisition will be the catalyst in revitalizing the industry I love!” commented Richmond Italia, Chairman and CEO of GI Sportz. “From day one, GI Sportz has been built around its passion for paintball and is vested in the success of the industry. With the addition of the KEE product lines and committed staff, GI Sportz can focus more of its resources on creating a healthier and stronger paintball landscape.” GI Sportz is pleased to announce that it has acquired KEE Action Sports. The acquisition brings together two industry leaders and multiple iconic brands providing an unparalleled product line to the dealer/field base with the best customer service in the paintball industry. With the acquisition of KEE, GI Sportz has brought together a management team comprised of seasoned industry leaders and players with a primary goal of passionately promoting and growing the game of paintball.“I am extremely excited about this deal as we have now completed the team roster that this industry needs to bring it back to the success of earlier years. The industry has needed a plan to turn it around and I believe this acquisition will be the catalyst in revitalizing the industry I love!” commented Richmond Italia, Chairman and CEO of GI Sportz. “From day one, GI Sportz has been built around its passion for paintball and is vested in the success of the industry. With the addition of the KEE product lines and committed staff, GI Sportz can focus more of its resources on creating a healthier and stronger paintball landscape.”

Quote: XxX B-RAD XxX Originally Posted by



Q. Will this have any effect on my Empire sponsorship?

A. No, not at all. Everything with your sponsorship will remain the same through the end of the season. At that point you can meet with your respective sponsorship coordinator to re-negotiate your deal for the following season.





Q. Does this mean I can wear GI and Empire/JT gear if I’m an ALL IN/Imperial Sponsored team?

A. No, for the remainder of the season, you will carry out your current sponsorship deal to its entirety.





Q. Can we shoot either company’s paint?

A. No, for the remainder of the season, you will carry out your current Empire paint sponsorship deal to its entirety.





Q. Will we still be getting our paint allotment from Diamond packages, contingencies, ect?

A. Yes, everything we have committed to you will still receive.





Q. What does this mean for next season?

A. The management teams from both companies will work together to provide the best sponsorship options for all of our loyal teams as this will continue to be a very important part of our marketing strategy.



If there are any further questions or something you would like to discuss in regards to your specific team, feel free to contact me at I know there have been a number of questions regarding sponsorships, so I went ahead and put together a little FAQ for you guys.A. No, not at all. Everything with your sponsorship will remain the same through the end of the season. At that point you can meet with your respective sponsorship coordinator to re-negotiate your deal for the following season.A. No, for the remainder of the season, you will carry out your current sponsorship deal to its entirety.A. No, for the remainder of the season, you will carry out your current Empire paint sponsorship deal to its entirety.A. Yes, everything we have committed to you will still receive.A. The management teams from both companies will work together to provide the best sponsorship options for all of our loyal teams as this will continue to be a very important part of our marketing strategy.If there are any further questions or something you would like to discuss in regards to your specific team, feel free to contact me at [email protected]







GI Sportz is poised to become the undisputed largest paintball company in the world. Fulcrum Capital Partners, who owns GI Sportz, is in the process of purchasing KEE Action Sports from Angelo, Gordon & Co, effectively bringing some of the most popular brands in paintball under one roof. GI Sportz has recently bought Tippmann, the Millennium Webcast, Paintball X3 and a portion of the NXL and is rumored to be buying Badlands in Canada. KEE is currently undergoing a last minute inventory prior to the deal being official.



KEE Action Sports is mostly known within the paintball industry by their flagship brand of Empire as well as JT, Splatmaster, BT, Spyder, Evil, RPS and several other paint brands. Richmond Italia, CEO of GI Sportz, once again will own the Diablo brand that he created and launched in the late 90’s.



It is currently unknown what employees and locations will remain. It is also unknown what will happen to Infamous and other Empire sponsored teams since GI Sportz now effectively sponsors most of the professional division in the NXL. Several of the Infamous players additionally work for Empire.



This will give GI Sportz their own in-house high-end gun with the Vanquish and the Axe line of markers as well as a huge percentage of the paintballs produced worldwide.



We reached out to GI Sportz and KEE for comment and we’ll update the thread as news develops or when the deal becomes official.



What brands or products do you think are their most popular? What products do you think they should keep and what should be discontinued? EDIT: Here is the official release:GI Sportz is poised to become the undisputed largest paintball company in the world. Fulcrum Capital Partners, who owns GI Sportz, is in the process of purchasing KEE Action Sports from Angelo, Gordon & Co, effectively bringing some of the most popular brands in paintball under one roof. GI Sportz has recently bought Tippmann, the Millennium Webcast, Paintball X3 and a portion of the NXL and is rumored to be buying Badlands in Canada. KEE is currently undergoing a last minute inventory prior to the deal being official.KEE Action Sports is mostly known within the paintball industry by their flagship brand of Empire as well as JT, Splatmaster, BT, Spyder, Evil, RPS and several other paint brands. Richmond Italia, CEO of GI Sportz, once again will own the Diablo brand that he created and launched in the late 90’s.It is currently unknown what employees and locations will remain. It is also unknown what will happen to Infamous and other Empire sponsored teams since GI Sportz now effectively sponsors most of the professional division in the NXL. Several of the Infamous players additionally work for Empire.This will give GI Sportz their own in-house high-end gun with the Vanquish and the Axe line of markers as well as a huge percentage of the paintballs produced worldwide.We reached out to GI Sportz and KEE for comment and we’ll update the thread as news develops or when the deal becomes official.What brands or products do you think are their most popular? What products do you think they should keep and what should be discontinued?

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