Dutch menswear company Suitsupply is on a role. Having successfully conquered the tricky US market by offering smart tailoring at attractive price points, it now has its sights set on the Gulf market and, more specifically, Dubai.

Having built its reputation on avoiding conventional shopping areas, it's no surprise that as of February 1, 2017, the first UAE boutique will be located in Building 11, City Walk 2.

At a rather sizeable 3,100sqft, the store will have a contemporary glass and welded steel facade, in contrast to the interior's vibrant colour. The muted wooden floors and playful furnishings are the perfect intersection between Dubai's modern aesthetic and Suitsupply’s trademark blend of contemporary style and classic inspirations.

The store will offer all the classic Suitsupply accoutrements: a full collection of both made-to-measure and ready-to-wear suits, accessories and casual styles, a dedicated eveningwear area, and most uniquely, an on-site tailor for on-demand alterations—done while customers wait, allowing everyone to leave with the perfect fit.