Sephora – or a make-up Mecca as many call it – is planning on democratising beauty for Australians.

"We really encourage people to take an active approach and to act as their own beauty editor," Sephora's business development director for the Asia region Libby Andersen tells Fairfax Media.

Sephora's first Australian, two-storey store will be one of the global beauty chain's biggest according to business development director Libby Andersen. Credit:Mark Kolbe

"We offer a really different retail experience from anything else that is available in the Australian market. We really want to encourage freedom inside our stores," she says. "You should feel free to wander around a store and at any stage be able to touch and feel the products. There should be testers available for everything. So for every single product that you see, there should be a price readily displayed so people will always know what the products are about and how much they cost."

The French brand, owned by LVMH, has more than 2000 stores around the world and is slated to open its first store Down Under in December after spending almost a decade conducting market research.