Digital media is estimated to spend $ 237 million annually, 40% of global advertising spending. However, this figure is expected to increase by $ 40.29 billion or 50% in 2020. However, in the 2017 survey 5, many chief marketing executives said they could not prove their online advertising ROI. This is because programmed robots, not real people, increase the number of views, clicks, and impressions that determine the cost and effectiveness of digital advertising. The big brands required data transparency in 2017 in ad networks like Google and Facebook. Mark Pritchard, P & G's marketing director, is scheduled for January 6, 2017. According to a study commissioned by WPP and The & Partnership, Adloox7, which is trying to worsen the digital advertising landscape, Also, according to Juniper Research's report 8, the $ 19 billion centralized ad platform due to ad fraud is notoriously a double standard for advertisers and advertisers who want to support or ban. Certain advertisers may be high and dry depending on the industry they operate. Virtual Money and the ICO industry are examples of Facebook and Google banning such advertising on the platform. Centralized ad platforms like Google and Facebook are also ineffective in identifying malicious publishers (those who publish fake news, plagiarized content, or extreme content). Potentially harming your brand and reputation.

Advertisers prefer ad exchange networks that use programmatic ad purchases instead of working directly with publishers. This is because programmatic ad purchases generate a higher ROI. As a result, publishers are almost always required to use the ad exchange platform. By doing so, publishers provide valuable consumer data to the ad exchange network. These ad exchanges then use the data to target the same consumer on other publisher sites without permission from the original publisher or consumer. This is what 'data leakage' means. Another key issue that annoys publishers is the lack of transparency in their potential ad revenue due to the opaque, centralized ad platform that acts as an intermediary between advertisers and publishers. The ad exchange algorithm that determines the publisher's earnings is kept confidential, and publishers want to shoot in the dark, play mass production games and attract the right type of ads for their content.

With respect to targeting volume, publishers may be banned from a centralized ad exchange network with a low audience or low audience. The last issue that matters to publishers is the transparency of their data. Like advertisers, publishers want to know their actual target audience data so they can edit content and broaden their audience. Spam bots that inflate data make it hard for publishers to adapt correctly. Consumers have become victims of a new level of malicious targeting that has been tampered with by personal information shared in completely non-secure ad networks. Recent political campaigns around the world have taken advantage of this in more than 30 countries.

China, Russia, Sudan, Mexico, Belarus, Iran, Hungary and Syria. Facebook's data piracy scandals are an example. Consumers do not see irrelevant, ongoing online advertising. Ineffective digital advertising systems rely more on consumers for ad blocking services. As online advertising becomes more and more complex, many consumers prefer what they do not see at all. They have no incentive to interact with advertising. This leads to engagement and conversions that compromise the reputation of publishers and advertisers. Lack of privacy is another factor that hinders consumer participation in online advertising. 76% of websites have hidden Google trackers, and 24% have hidden Facebook trackers. Advertising platforms, such as programmatic ads, cookies, GPS tracking systems, and bots based on all kinds of online behavior, use consumer data for advertising purposes. The "opt-out" option is only available on a small number of platforms, but the consumer needs to take action on the account in order to fix it. Most consumers are struggling to protect their privacy or difficult to navigate the process. Consumers also have limited options when providing feedback. They can not, or can not, oppose advertisers and publishers they hate or like. This results in exposure to advertisers who continue to have business practices or malicious intentions, as described in our reference to political campaigns.

And we are showing the following solutions.

The noise chain is a distributed ad exchange network that supports artificial intelligence using block chains. Fight with click fraud Incentives principle, noise chain uses two methods to increase customer engagement. The first is to create dynamic conversation conversations so customers can communicate directly with advertisers. Second, it provides incentives to customers to drive direct conversion or sales. Providing transparency in digital advertising The noise chain facilitates peer-to-peer ad networks where advertisers and publishers know who they are. They know past ad / publishing performance and fraud levels.

It exists throughout the transaction. All information is recorded via an immutable block chain. Data leak prevention The noise chain allows advertisers and publishers to accurately and honestly collect and share consumers.

Provides consumers with the opportunity to control the personal information they share with advertisers and publishers while protecting data with permission-based block chaining. Authorize the community and add responsibility for the ad model.

The Noise Chain platform allows consumers to build consensus with advertisers, publishers and social influencers that they like or dislike. Advertiser's low ranking, publishers and social impact organizations noise chain Prevents the network from further use. Providing accountability to corporate social responsibility activities (advertisers and consumers) The noise chain provides an opportunity for advertisers to automatically participate in activities and donate some of their advertising budget to campaigns, while the consumer community has a social impact To give strength to.

For additional information, please refer to the following.

Website: https://noizchain.com/

White Paper: https://drive.google.com/file/d/1s1DVoWB8fYfHa4yiGteAtnBKK782amRw/view

Telegram: https://t.me/noizchainenglish

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