New York (CNN Business) Like its rival Coke, Pepsi is launching a new coffee-infused cola.

Pepsi Café, which also comes in a vanilla flavor, will hit shelves throughout the United States in April for a limited time. It's nearly twice as caffeinated as a regular soda.

For Pepsi , the new beverage is a way to leverage consumer trends to invigorate its core product, which could certainly use a boost.

"Cola has been a pretty stagnant category over the last 20-30 years," said Todd Kaplan, vice president of marketing for Pepsi. "As consumer preferences continue to evolve, we as Pepsi need to evolve as well to better meet those needs."

The two drinks will be available for a limited time.

While cola remains flat, other types of beverages are gaining traction. Consumers are increasingly interested in functional beverages, which offer a nutritional benefit or a boost of energy. Ready-to-drink iced coffees also are growing. And people are embracing mixed beverage categories. White Claw is an example of a successful product that blurs beverages, seltzer and alcohol, with sales that are expected to surpass $1.5 billion this year.

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