The crypto-powered Esports streaming platform Theta has partnered with South Korean social play platform Ludena Protocol to reward its players for viewing or streaming content material.

The partnership will see Theta communications protocol built-in into GameTalkTalk, Ludena’s first decentralized utility (DApp) – permitting the play-centric social platform’s greater than three million customers to entry Theta’s streaming companies by means of the platform.

Ludena’s customers will likely be rewarded for engagement inside the type of Theta’s TFUEL token.

Theta TV to combine GameTalkTalk

The settlement will see an unique GameTalkTalk channel added to Theta’s streaming platform, Theta TV – permitting Ludena to spigot into Theta’s viewers of greater than 5 million customers.

The integration will comprise the primary launch of Theta’s Live Mobile Embed service for Android in Korea, which permits Theta TV content material to be broadcast by way of a smartphone.

Theta Labs and Ludena Protocol may also collaborate on advertising and marketing GameTalkTalk to Theta’s European and North American communities.

Mitch Liu, Theta Labs’ chief government, delineated GameTalkTalk as “an ideal partner” for the launch of the Theta Live Mobile Embed product.

“In just few months after announcing Theta Live Embed, it is now endure more than gobs of partner sites globally and we are excited to diversify to Korea first and to aboard local content,” Liu added.

Theta tokens consolidate

The markets for Theta’s TFUEL and THETA tokens have mostly trended sideways since retracing from the meteoric highs posted in June amid the launch of Theta’s mainnet 2.Zero in May.

The launch detected THETA surge 450%, and TFUEL skyrocket 950%, in May.

Since retracing final month, THETA has ranged between $0.22 and $0.27, whereas TFUEL has oscillated between $0.008 and $0.01.