A mysterious new startup, Havelaar Canada, unveiled an all-electric pickup truck concept today at the EMC show in Markham, Ontario.

With the unveiling of the vehicle, called Bison E-Pickup, the Toronto-based company announced that they plan to bring the electric vehicle to production in Ontario.

Electric pickup trucks came into the news recently after Tesla announced that they plan to reveal one within “18 to 24 months” and Workhorse unveiled its plug-in hybrid W-15 pickup truck.

In a press release, Havelaar said that the Bison E-Pickup features an all-wheel-drive system with “advanced electronic management of the vehicle dynamics.”

They wrote:

“Underpinning the Bison is an advanced dual-motor, fully-electric powertrain driving the four corners. Our E-Pickup™ concept utilizes an advanced telemetry and innovative packaging. The Bison is a sophisticated #nextgen pickup truck with instant connectivity, touch screen display and driver assistive technology calibrated to meet both the day-to-day work demands and active lifestyle needs of adventurers.”

The battery pack would enable a range of “at least 300 km (~186 miles)” on a single charge, according to the company.

Here are a few pictures of the unveiling (via @WREVAGroup and @SigElectric):

The company says the truck is “built for tough Canadian weather conditions and challenging terrain.”

They described the design of the vehicle:

“The Bison speaks a bold design language, punctuated with angular cladding and wedge profiles. An evolutionary leap forward from traditional pickups, the Bison delivers a more modern and provocative approach. With short overhangs and tires pushed to the corners, the stance conveys stability and confidence allowing for aggressive approach and departure angles.”

With the instrument cluster and center touchscreen, it looks like interior of the vehicle has been inspired by Tesla (via @WREVAGroup and @SigElectric):

They are working on the vehicle through a partnership witht he University of Toronto:

“Havelaar is committed to innovation as well as to its social and environmental responsibilities. Tony Han, CEO of Havelaar Canada, led the launch in 2016 of the UofT Havelaar Electric Vehicle Research Centre (UTHEV) together with UTHEV Director Professor Olivier Trescases and Associate Director, Professor Peter Lehn of the U of T Department of Electrical and Computer Engineering. The cross-disciplinary partnership focuses on transformative powertrain, energy management and autonomous driving technologies to increase electric vehicle efficiency, safety, comfort, and lifetime, and reduce system costs.”

It’s still not clear when they plan to bring the vehicle to production and at what price, but it still an interesting concept nonetheless.

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