It will be beneficial for the user to create a positive digital footprint. Not just a profile in a business social network, but links to existing projects, professional content, and recognition in virtual communities. With no need for authority regulation, the Internet will no longer stay anonymous, because users will be interested in gaining their reputation.

Decentralization matters

What technologies form the basis of Web 3.0 and continue development? Of course, these are AI, Big Data, and Semantic web which are already used in the recommendation and advertising systems. They allow us to analyze user behavior more accurately. Internet of things data enriches user-profiles and consumer habits information. Various personal and transport trackers, smart home systems, Bluetooth beacons in shopping centers allow services to create a comfortable environment for their users and retain the audience.

Decentralized technologies in relation to Web 3.0 allow us to get more information about users and improve their experience of interacting with services. For example, there are startups that adopt decentralized databases to store a user’s medical information, which they can share with institutions and services. Medical organizations will be able to provide better care to patients and add more data to their dossiers in a decentralized registry.

User location logs from various sources collected in the decentralized ledger can also be used by recommendation systems. Some services will help you find fellow travelers, and others will show you that there is a specialized hobby store along the way. There are startups that help users create their digital identity. In much the same way that you use your Facebook account to log in to other sites, you can give them access to your digital identity.

The global digital office will employ individuals based on more comprehensive information than their CV.

Even reviews and recommendations do not provide enough information and can be falsified. But graphs from social connections, contributions to projects, and open portfolios allow you to create an accurate profile of an employee. Such data, stored in a decentralized manner, will construct a digital twin. For example, a designer participates in open and closed projects using digital tools and services in which he is authorized through his decentralized digital identity. His digital profile will include a list of projects automatically generated by these services. Artificial intelligence will be able to evaluate the designer’s distributed portfolio and recommend it to suitable clients.

EVEN team works on a decentralized data source that will allow data owners to manage their digital profiles. This is a distributed database and file storage. A distributed file system is required for storing photos, scanned copies of documents, specialized data formats, and other content.

Such data will not be inputted manually by the user, but it will be generated as a result of their interaction with various services. Currently, such data is stored in silos, for example in social networks and other platforms. As a part of the Web 3.0 concept, data must be stored in decentralized storage to be manageable by its owner.

A user can block access by services to the data or easily transfer data to another service. The services will compete for the ability to access such data, which means that the user experience will improve.

We expect decentralized technologies to expand their scope from financial services to user applications. This will be the transition to Web 3.0.