Sentai Filmworks announced on Wednesday that it is launching a new label called Sentai Kids, which is focused on educational and children's content. The label's inaugural release will be Sanrio's Hello Kitty & Friends – Let's Learn Together animated series.

According to license distributor CREi Inc., Hello Kitty & Friends – Let's Learn Together has 21 seven-minute episodes. Sentai Kids describes it as series where "Hello Kitty, her sister Mimi and all new friends help children and families learn about the world around them, from experimenting with shapes and learning to take care of flowers, to studying dance and practicing good manners."

The series will be available on home video and digitally in the United States, Canada, United Kingdom, Australia, and New Zealand.

Sentai Kids is Sentai Filmworks' first label aimed at children. Sentai Filmworks' predecessor ADV Films had an ADV Kids label, which published titles such as Megaman: Upon a Star and Knights of the Zodiac. ADV Films released Hello Kitty and Friends and Hello Kitty's Animation Theater under ADV Kids, but also released Hello Kitty's Paradise under its main label.

Source: Press Release

Update: ADV Kids background information fixed. Thanks, Lord Geo and consignia.