HBO: The Key To Combating Piracy Is To Make Game Of Thrones More Available... Except Here

from the ah,-right dept

According to Jeff Cusson, HBO’s senior vice president of corporate affairs, “We think the key to combating piracy is to make content like Game of Thrones available worldwide within the smallest window possible…to 176 territories within the week of the U.S. premiere.”



Cusson said, “HBO is also rolling out HBO Go internationally,” which means many viewers in Europe, Latin America, and in other locations like Hong Kong can watch Game of Thrones at their leisure on their iPad/iPhone, Roku, Xbox 360s, their Android devices, and selected Samsung Smart HDTVs.

When asked about the prevalence of piracy in America, Cusson said, “We utilized various tools to protect our copyright in 2012.” I countered that they didn’t work, because it was still the most downloaded show that year. Cusson responded, “We think the success of our business shows that our approach is relatively successful.”

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We've had a number of stories concerning the hit TV show Game of Thrones and the issue of people downloading unauthorized copies of the show. Due to a variety of reasons mostly centered around HBO's cable relationships, HBO has not made the show available online, for the most part,you already have a cable TV subscription that includes HBO. The math here is a bit silly (due to the ridiculous nature of how pay TV works these days), but HBO more or less has done the math that says it's better off losing out on people who are willing to pay and who will inevitably infringe instead, by not pissing off the pay TV folks who pay them a much bigger lump sum. I think this is short sighted, because while the math works out today, the trend is in the wrong direction, and if HBO doesn't get in front of that trend, by the time the math "catches up," they could be in a lot of trouble.Indeed, HBO seems irked thatis the most "pirated" show on TV. And while it has tested out a standalone version of its HBOGo online offering, the reviews have not been great However, it appears that HBO isto do something about all of this, admitting that they need to and intend to make the show more widely available online First off, it's great that they recognize that the key is making the show more widely available. That's a step up from blaming fans who want to see the show but can't. Of course, it's still ridiculous that HBO Go can't work on other TVs other than "selected Samsung" TVs. But... none of this seems to apply to the US.When pressed on doing more in the US, Cusson begins answering by not answering.Of course, at one level, he's absolutely right. There's no reason to "stop" piracy if it's not actually harming the show (and, in fact, may very well be helping it). But, at some point, HBO is going to need to realize that it has to make the jump to providing authorized access to Americans who don't have a traditional cable connection. And the longer they wait, the harder it becomes to get people to invest in HBO, because they'll get used to unauthorized alternatives.

Filed Under: accessibility, game of thrones, hbo, piracy, windows