Just as we thought (and prayed) that we’d reached peak Pokémon Go, someone else had to come along and push it further.

After all, we’ve already had people walk over cliffs, into ponds and into people’s weddings to play the game.

And now someone’s gone and dyed their dog to resemble Pikachu.


Elihudi Justin Urassa posted a clip on Twitter showing how he came across a pet-owner who had transformed their Pomeranian into the Pokémon character.

It’s since spread across the Internet, with 3.4 million views on Facebook alone.

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People however, aren’t impressed.



Elihudi himself commented on the video saying: ‘Quite sad. I blame the game’, while the majority of the other 43,000 comments laid into the owners.

If you spray paint your dog to look like Pikachu, you're part of the problem. — Dale Butler (@Dalemalefice) July 19, 2016

‘No wonder the world is f*cked up when there are assholes who think that’s ok’, wrote one Facebook user.

Someone else wrote: ‘What the f*ck! This is just the stupidest cruelest thing I’ve seen in a while. I love Pokémon, but this is just plain moronic! Learn to treat animals with respect! Can’t believe people like this shit!’

dog being dyed into the color of pikachu? srsly? shame on u — Veralyn (@Bigwhitesmile) July 18, 2016

If You Spray Paint Your Dog To Look Like Pikachu You Need To Stop Playing #PokemonGO — Itty Bitty (@HiighImAmy) August 3, 2016

However cute Pikachu might be, dyeing your dog might not be the best idea. Apart from anything else, dye can work its way into their mouths, eyes and ears which can be harmful.

PETA UK’s director, Elisa Allen, told Metro.co.uk: ‘No one should need to be told that dogs are smart, sensitive animals and not toys. It’s often unsafe to dye a dog’s hair or that of any other animal, as there can be risks of toxic poisoning or allergic reactions, which can prove fatal.

‘Fluorescent yellows and bright reds belong on virtual characters, not dogs. Games are games, and dogs are dogs. They should be left alone – unless you’re throwing them a ball and letting them have fun.’

Right, so can everyone just please stop now?

I saw a social post about someone who dyed their dog to look like Pikachu so I'm checking out now #PokemonGO pic.twitter.com/Z6mNUjMTMP — Mehek Seyid (@whatthemehek) August 2, 2016

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