Entertainment

Golden Globes tank 15% in early ratings, on track for eight-year low

Not even the spectacle of witnessing Hollywood’s elite take a tongue-lashing from host Ricky Gervais was enough to save the Golden Globes telecast.

The 77th annual ceremony’s ratings were down about 15% from 2019, according to “very” early numbers from Nielsen, the Wrap reports.

However, the outlet emphasized that it’s “very important to stress” that this preliminary data is subject to “significant upward adjustment.” A full Nielsen report is expected in a few hours.

The telecast attracted an average of 14.76 million viewers and a 3.8 share among adults 18 to 49 in what are referred to as “fast nationals” ratings. Those early figures skew down 6% in viewers and about 16% in the demo from early figures this time last year. The 2019 Golden Globes broadcast ended up at 18.61 million viewers and a 5.2 rating in the 18-to-49 demographic.

Sure, “fast national ratings” are unreliable for live broadcasts, the Hollywood Reporter reports — but Sunday’s numbers appear to be on track to deliver the smallest Golden Globes television audience since 2012.





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