It's September, and you know what that means: the unstoppable forces of consumerism are going to deliver us a new iPhone, and Apple is throwing a big product announcement event to celebrate.

Join us at 10am Pacific (1pm Eastern, 6pm BST, 7pm CEST) and follow along as we liveblog the announcement with our usual words, pictures, and commentary. Next-generation iPhones are expected to be the biggest announcement (at least when it comes to Apple's bottom line), but we're also anticipating a souped-up Apple TV, a release date for iOS 9, and maybe even the reveal of a newer, bigger "iPad Pro." We've collected all the latest, best rumors here for your perusal.

After the event, we'll go hands-on with anything we can find. In-depth reviews will follow in the weeks afterward.