Digital marketing company in Gurgaon : There’s no denying that social media marketing and business are quite inseparable in today’s day and age. It should be noted that there are almost 3.2 billion social media users all around the world – which represents almost 42 per cent of the global human population. And over time, this figure will only increase, thereby bringing more return on investment.

However, it’s extremely vital for you to first choose the right platform because each platform comes with its own set of audience that you can market towards. For example, if you’re targeting professionals that are 40 years or above, then Pinterest would be a better choice for the same. Alternatively, if you’re looking to market to the Gen Z customers, then Instagram should be your viable choice. In this article guide, we’ll be going through some of the best low-cost tactics for social media marketing that can be obtained with the help of a digital marketing company in Gurgaon.

The Low-Cost Social Media Marketing Tactics That Genuinely Give Results

1. Always Begin With Quality Content

You’d hardly go wrong if you plan to choose this route because almost all digital marketers know that creating quality content is a necessity for any effort you put towards online marketing. The same can easily be said about social marketing in general as well. Creating quality content is one of the building blocks of an effective and sound online marketing campaign.

You always need to ensure that your website and/or blog have great content and that too regularly. Furthermore, you also need to share your content from your website and/or blog to your social media platforms. This will help you in repurposing your content and thereby get more out of the same. Such a method will also improve the overall reach of how many people are seeing or engaging with your content – which can ultimately lead to potential leads and valuable sales.

2. Using Video-Related Content

Another low-cost and effective tactic for social media marketing that can be obtained with the help of the best digital marketing company in Gurgaon would be to opt for video-related content. There tons of businesses out there that have already incorporated video content and have been pretty successful in harnessing its benefits.

It has been reported that almost three out of four businesses that decide to use video content for their social media marketing have been able to increase their sales. It’s recommended that you only use videos that highlight the services or products that you’re selling or providing. In that sense, you can proceed to use educational or how-to videos. It shouldn’t come as a surprise that your audience will be highly interested in watching them and thereby can learn a thing or two as well.

It should be remembered that video content outperforms static images on social media almost nine out of ten times – both in terms of clicks and engagement. Therefore, it’s a must to factor in videos into your social media marketing tactics.

3. Focusing More On Facebook

Even the finest online marketing company in Gurgaon cannot start a discussion about social media marketing without even mentioning Facebook and that’s how powerful the platform is. Facebook has over two billion monthly active users around the world and nowadays almost 60 per cent of consumers get influenced by social media for their purchasing decisions – out of which 44 per cent is represented by Facebook.

In case you’re planning to use Facebook for your digital marketing needs. You have two options available at your disposal – either organic customer reach or paid (advertised/sponsored) customer reach. If you feel that you and your business is challenged in terms of marketing budget, then going with organic customer reach tactic would be a much better choice. On the other hand, it should also be known that unpaid or organic customer reach can only provide you with a set of limited results that you may or may not be happy about. Times like these are when you need to opt for paid advertisements on Facebook. Paid or sponsored content on Facebook is still cost-effective in the long-run and can assist you in providing the results that you highly desire.