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Calgary-based Penny Lane Entertainment Group is following the lead of what international companies like Netflix and the Virgin Group are doing to attract and retain staff.

Penny Lane is now offering its staff a no-limit vacation policy.

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“With Penny Lane, we’re a young company. We’re always looking to attract and retain young talent,” said Scarlet Lee, one of the company’s managing partners. “We actually saw an article on Richard Branson (founder of the Virgin Group) and how he implemented the unlimited vacation policy with his Virgin group.

“We’ve always admired the company. He is very forward thinking. He promotes a fun, healthy work environment and that’s something that really caught our eye.

“We did some research. Put together our own version of the policy … We put this in place Nov. 25. “

Penny Lane employs about 350 people year-round, but during the Stampede that number grows to well over 1,000.