Email accounts have grown up to 4.2 billion and the number of Email users have reached to 2.7 billion worldwide. This data is based upon the survey done by Radicati Research. Email marketing is the most economic and convenient channel for reaching out to a larger audience. Active Email users spend more time on reading and responding to emails than other daily activities. Contrary to other marketing channels, Email Marketing is easily reachable as it stays in subscribers’ inbox. In-boxed emails can be read anytime and repeatedly without any additional cost. In this article, we will tell you the benefits of incorporating Email Marketing into your marketing strategies.

The Importance of Email Marketing:

What percentage of your marketing budget do you spend on SEO, PPC, Social and Email Marketing?

Do you give importance to learning and applying new and improved tactics of SEO, PPC, Social Marketing and Email, equally?

Do you track conversion and attribution metrics for Email Marketing, same as you do for SEO, PPC and social marketing?

For instance, a popular blog receives around 3.4 million visits per month and generates around $32k monthly revenue. While, SEO generates nearly 2.9 million visits per month, costing around $7,000 for tools and resources. On the other hand, emails bring 82.2 k visits per month from its 23k subscribers, costing just $199. The difference is more than evident here.

Email Marketing Strategies:

Effective Tactics for Email marketing:

Marketers start expecting instant returns on Email marketing and purchase the Email list. This might appear as a quick-fix for giving a boost to your email marketing campaign. On the other hand, creating an opt-in subscribers list appears to be a time taking process. However, purchasing an Email list is not a wise option as the subscribers in it aren’t the targeted ones.

Use double opt-in mails :

Controlling the bounces:

Many marketers make use of email marketing systems that are unable to handle unsubscribes from the bounced mails. This results in constant Email blasts to the already bounced users. Thus, decreasing the credibility of your emails.

Consistent Emailing:

This asks for a planned and structured approach. For instance, marketers start their marketing campaigns with full energy. They send 5 to 6 emails to a recipient in a week and then send nothing for months. This way the subscriber thinks you're inconsistent and this results in either getting unsubscribed or ignored. To establish a domain authority, you need to send consistent emails to your subscribers.

Stay away from spam traps:

An Email address, which is not used for years in any activity, but is actively monitored is a spam trap. These spam traps can really affect the reputation of the sender’s domain. In some cases, they have even reduced the open rates by 20%.

Capitalize on a professional delivery server:

It is recommended to use authentic, professional delivery server. Such as companies that are an active part of CANSPAM associations and has been given the safe passage from Spam Assassins.

Stop using spam words in the Email:

This is one of the main mistakes that most marketers attempt. Because many marketers do not have the idea that they trigger spam filters by using spam words in their Emails. There are numerous spam words that are common and do notmark the sender as objectionable, but flag the content as spam.

Attractive Email title:

Many marketers do not put emphasis on their Email subject line. An interactive Email subject line is as important as the headline of a newspaper. If the user does not find your Email headline attractive, he may not find it engaging and move on to another page. It is considered to write attractive headline while sending newsletters.

Concluding:

It's a wise decision to increase your focus on Email Marketing. Not only will it be cost-effective, but it will also provide a source of reliable users. We cannot consider our SEO visitors as ‘loyal’ until they visit the website via SERP. Immediate SEO optimization for every content is not possible. Some blogs take years to reach on the first page of search results. In such cases, Email Marketing is the second option to increase traffic for such blogs. Further, using Email automation tools help you handle your entire marketing campaign without putting exhausting efforts.Using only single opt-in mail list can result in losing your potential subscribers. Marketers fear that using double opt-in might change the users’ mind in terms of subscription. Although, using double opt-in mails ensures that follow-up mail has been answered, hence resulting in no loss of subscribers.Email personalization is the next big step in Email marketing. It means sending real-time Emails with the right content at the right time to your Email recipients. Hence, if you structure a well planned Email marketing campaign using above-mentioned points, you can immediately see the positive effects of using them. A well-optimized Email campaign can ensure that your content is engaging and relevant to your users.