The firm estimates that Apple will retain 25.9 percent of the smartwatch market by 2023. While you should take these forecasts with a grain of salt (market share predictions from firms like IDC and Gartner can be completely off-base), they reflect the current reality. Apple Watches now make up 1 in 3 smartwatches sold and sales have grown in the first half of 2019, according to Counterpoint Research. An estimated 35.8 percent of smartwatches sold around the world in the first three months of 2019 came from Apple, the report confirms. Fossil, which makes the most Google Wear OS watches, only took up 2.5 percent of the market in the first quarter of 2019.

There are many reasons why people flock to the Apple Watch, such as compatibility with their smartphone or the wide range of apps in the App Store. Many Android smartwatch users complain that their watches still lack key features such as GPS or LTE. But that may change as Google makes a more serious effort in the wearable market. Earlier this year, Fossil sold $40 million of its smartwatch technology to Google. A Google-branded wearable, such as the rumored Pixel smartwatch, could give the Apple Watch a serious run for its money.