Google Launches Top Level Domain for US Hispanic Community

March 09 , 2015 | Written by: Azhar Siddiqui

Imagine browsing the web and coming across content that is relevant to your business and interests you. Google’s portfolio of Top Level Domains have had remained the center of attraction during the earlier part of the year. The discussions revolved around how Google plans to invest in TLDs and provide something better to the web. As part of the move, Google has launched the first TLD in the US. It has been termed as “.SOY.”TLDs are designed to help users learn about a website. For example, it is easy to tell that “.edu” domains are most likely to be related to education. Google has now launched a new TLD in the US, called “.SOY.” It has been developed keeping in mind the Hispanic users in the country. There are more than 53 million US Hispanics. The word .SOY is derived from Spanish and means “I am.” The sites with the domain name will create a new place for celebrating the Hispanic culture.The new domain name gives the community the opportunity to create, engage and discover relevant ideas and content. Here, users will be able to create websites for their business or to share their interests. Thus, a website with .SOY at the end means that it was created for the Hispanic audience.Google has collaborated with a number of Hispanic businesses and organizations for the new development. Even the Hispanic Heritage Foundation is part of the program. HolaGoogle.soy has been developed to allow Latinos to check out different products.