Warning, if you don’t want the new, mysterious Field Notes edition spoiled for you, don’t want this video. If you do, then, ONWARD!

There are a few more observations I’ve had, after looking at the Field Notes for a bit longer.

The first is that I think this is the first time Field Notes has had a registered trademark symbol (®) next to the Futura’d “FIELD NOTES” mark on the front. That bums me out a bit, partly because, well, it means that some lawyers got ahold of it, but also because it’s moving one more step away from the original intent of a pocket notebook like this. It’s more of a brand now.

I completely understand why they did it, and if this was my product, I’d probably do it too.

The notebook comes in six varieties:

Purple with green words,

Green with orange words,

Orange with blue words,

Blue with pink words,

Pink with yellow words, and

Yellow with purple words.

Here’s a photo. SPOILERS:

They’re all very bright, made from flourescent soy-based inks printed on a white 100# silky paper. The inside color is the inverse of the outside.

One of my favorite things about it is that it resurrects the paper used in the “Night Sky” edition — a 50# bright white paper with a light grey application of their “reticle” graph — basically, it’s a dot grid, but instead of dots, they’re little “+”s.

What I was expecting

When Field Notes sent the email teasing the edition, they included this image:

And then when they announced the name of the edition, “Unexposed,” I naturally thought about photography. After all, this is a very “art school” photograph, and it’s almost like a pinhole camera. They said the edition was sealed in an opaque paper, so I was hoping that the cover was photosensitive — maybe they changed color when opened and exposed to light.

That would have been so cool, wouldn’t it?

Schrödinger’s Notebook

Okay, bear with me here, because I’m going to wayy overthink something.

A friend and I had an interesting discussion about this edition on Facebook. When Field Notes announced it earlier this week, they didn’t give away any details of each notebook. But they did say that each three-pack will be sealed with an opaque paper, and the colors in each three-pack will be chosen at random.

That’s right: no one will know which three of the six colors are contained therein — only by opening it (and thus devaluing the set), will they know if they have all the colors.

This sets up a conundrum: Do collectors keep them sealed, maintaining maximum value, or do they open them, and trade until they have all the colors?

I theorized that this is an anti-collector’s edition: that Coudal and Draplin are trolling the collectors by introducing this conflict into their acquiring.

My friend brought up an interesting counterpoint, however, and rightfully so — that in fact, this is the ultimate collector’s edition, and because collectors will be tempted to open the sealed packs, the number of the sealed pack will seriously lessen over time.

This would create a meta-collectability — that eventually, those who don’t care about the colors, but care only about the sealed notebook packs, would pay top-dollar.

For those collectors, the unknown factor of what colors are inside is a bit thrilling — the colors are unknown, for as long as they are in that meta-collection, they cannot be known.

Erwin Schrödinger might say that the colors on the notebook both exist and do not exist.

Regardless, these notebooks are a joy to look at, to touch, and eventually, to use (I have a Night Sky to work through, first).