Every professional needs a business headshot that conveys their branding message.

If you’re an art director, you want to look creative. If you’re a CPA, you want to look trustworthy. And, of course, we all want our headshots to make us look handsome or gorgeous — or both.

Your Business Headshot & Your Jawline

Photographer Peter Hurley has identified the secret to a flattering headshot, whether you’re 25 or 65. He says it’s all about the jawline.

Peter is a wizard who makes double chins and years disappear. That’s fascinating. It also matters for your business headshot, where perceived weight and age factor to into viewers’ impressions of you.

Peter explains his technique in the 15 minute and 22 second YouTube below. Yeah, I know, no one watches a YouTube that long. But this is a Secret of the Universe. I watched it. All of it.

I was also thrilled to see that I still have a 15-minute attention span. OK, I bailed at the end when he got to the shameless self-promotion part — but close to 15 minutes.

The video starts getting good at 4:49. Unload your dishwasher from 0:00 to 4:48 or reply to some emails. Whatever works for you. Then grab your favorite beverage, find a comfy chair, and settle in for about 10 minutes of edutainment.

When you’re done, you’ll understand how to pose for a business headshot, or any photo that involves your face, that you’ll be thrilled to upload to LinkedIn or your other social media profiles.

Let’s Connect on LinkedIn

Please don’t hesitate to invite me to connect on LinkedIn here: Donna Svei, Executive Resume Writer. The more I know about my readers, the better I can make my blog.

Image: Fotolia/ajr_images

Updated January 2019

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