MyPillow

MyPillow appears in a My Pillow, Inc. informercial.

(YouTube video still)

MyPillow has lost its accreditation after a slew of customer complaints.

KARE-11 reports the Better Business Bureau lowered the Minnesota-based company's rating to an "F" due to a "pattern of complaints" and advertising violations. In some cases, the popular "As Seen on TV" pillows were different than pictured on the boxes or weren't the same products pictured on television commercials.

MyPillow's 232 complaints include confusion over a "buy one get one free" (BOGO) offer, which violates the BBB's code of advertising. The organization says it has tried to get MyPillow to discontinue the extended discount because it may be deliberately misleading consumers as to what the product's regular price is -- in other words, a continuous sale could then be misconstrued as the normal price.

"Continuous BOGO offers, which can then be construed as an item's regular, everyday price, violate not only BBB's Code of Advertising - which all BBB Accredited Businesses agree to abide by - but also other state and national organizations' rules," Dana Badgerow, president and CEO of BBB of Minnesota and North Dakota, told KARE.

WCCO reports the BBB also objected to MyPillow claiming it offers a "full warranty" when customers are required to pay a fee to return pillows they're not satisfied with.

My Pillow, Inc. owner and CEO Mike Lindell told the TV station that he would not stop the company's BOGO offer at this time but would consider changes in 2017.

"MyPillow was built on our dedication to our customers' satisfaction. We run sales and specials for our customers, so that we can give as many people as possible the chance to have a great night's sleep," he said in a statement Monday. "Naturally, I am terribly disappointed by the BBB's decision... We have sold more than 25 million MyPillows, but we will continue to treat each and every customer like they are our only one. From myself and our 1,500 employees, we want to thank our loyal customers."

Lindell previously paid a $1 million penalty in November to settle accusations of deceptive advertising over claims MyPillow can cure snoring, migraines, fibromyalgia, and other health issues. According to KARE, Lindell denied making medical statements, saying he only posted customer feedback on his website.