Lettuce the force be with you? The galaxy far, far away has invaded your grocery store’s produce aisle.

North America’s largest fruit and vegetable provider, Dole, is filling supermarkets with Star Wars-branded pineapples, blueberries, cauliflower and other fruits and vegetables to capitalize on Disney’s DIS, -3.08% “Star Wars: The Last Jedi.” The movie took in $220 million at the box office following its Dec. 15 debut, the second best opening ever, behind only 2015’s Star Wars installment, “The Force Awakens.”

“ “This is not the lettuce I was looking for.” ” — - Nathan Emery

But the movie theater isn’t the only place consumers can spend on Star Wars. Lovable droid R2-D2 now graces the front of a shredded iceberg lettuce package, and an imposing Kylo Ren glowers on Dole’s bagged garden salad blend.

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To some fans, the partnership seems a tad forced. “The #StarWars advertising campaign has gone too far. This is not the lettuce I was looking for,” tweeted Nathan Emery, referring to the iconic “these aren’t the droids you’re looking for” scene in 1977’s “Star Wars: A New Hope.”

“What the hell does Star Wars have to do with lettuce?” asked another skeptical shopper.

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But wait, there’s more. Shoppers can use an app to scan veggies with their phones and win remote-controlled BB-8 toys. And Dole has created a collection of “Star Wars”-themed recipes, including “Tatooine Blue Milk,” which the company described as “an original vegan beverage inspired by the blue milk scene introduced in ‘Star Wars: A New Hope’.”

Dole’s campaign also includes “limited-edition banana stickers,” The Produce News reported.

Dole started the partnership with Disney in late 2016 to “drive a more kid-friendly nutrition message,” said Dole’s director of corporate communications, Bill Goldfield.

“I know it seems like a disconnect to have Star Wars on fruits and vegetables, but because of the draw that Star Wars has, we saw this as a great opportunity to attract both the parents and kids who have an affinity for that franchise,” Goldfield said. “There’s an opportunity with Star Wars to really help parents get their kids to eat better. We know that kids and parents always have this fight and it’s nice for them to be on the same side for once.”

The perishables are of course just one example of the marketing blitz that accompanies every “Star Wars” release. The products seem to have become increasingly ridiculous and expensive over the years. Outdoor gear company Columbia is selling $400 jackets that promise to keep wearers “warmer than a tauntaun,” Variety reported. And there are now $575 Star Wars fountain pens and $675 Star Wars boots from Rag & Bone.