We've all heard about it - the mythical 'Flippening', where BitCoin's seemingly unshakeable stranglehold over the cryptocurrency world is broken and the vastly superior Ethereum takes its rightful place as the king of Crypto...

But 'first mover' advantage is a tremendously difficult thing to break; everyone is used to thinking in Bitcoins and Satoshi's. Eth's and Gwei's seems so... strange!

So if 'The Flippening' could ever happen, it would need a catalyst of immense proportions to help tip the balance. Something really large... perhaps even eBay-sized?

And that day may be soon upon us, because, yes, eBay is finally flexing its corporate muscles and wading meaningfully into the murky waters of Crypto, joining ranks with other early-multi-national adopters such as Goldman Sachs and Facebook.

They've announced their membership of the Enterprise Ethereum Alliance (EEA) - a massive alliance of corporate movers and shakers, dedicated to adopting and utilising the strength and power of the Ethereum blockchain.

eBay is one of the largest retail companies in the world with over $10 billion in yearly revenue; this is serious money. And they're not alone; the alliance also includes giants such as Shell, Microsoft, Intel, Mastercard and JP Morgan.

What they want to achieve in this space is not yet clear; they recently sold PayPal, so they may be simply seeking an alternate payment method, or they could have a far more complex concept in mind; some kind of decentralised auction network utilising their own utility token on the Ethereum network.

Whatever their motives, 'The Flippening' needs a catalyst - and this might just be it. Furthermore, we're looking for something that's going to kick off the next big bull-run and as we see these large companies converging on Crypto as they are, it's only a matter of time before the fuse is lit...

Watch this space... no not THAT space... the one up there - with the moon in!