Shazam! With one lightning-infused magic word, DC Comics has relaunched one of its most iconic characters, reviving the superhero known since 1939 as Captain Marvel and renaming and supercharging him with a heavy double dose of mysticism and magic.

“We changed his name [to Shazam] for a lot of reasons,” said Chief Creative Officer Geoff Johns. “One of them is that Shazam is the word most associated with the character, so we just felt it made sense — a lot of people already thought that was his name, anyway.”

With a new origin, a cowl, a lightning bolt on his chest, and a penchant for causing electrical appliances to explode, Shazam still bears similarities to the original hero, including the power to change from feisty teen Billy Batson into a superhero by uttering the magic word that is now his name.

The new Shazam debuts March 21 as a side story in Justice League No. 7.

“His place in the world will be far more rooted in fantasy and magic than it ever was before,” Johns said.