Article content

National Football League fans in Canada officially have a new way to watch the game without paying for a cable package, trekking to a bar with a television or illegally streaming live feeds.

London-based DAZN, an online sports streaming service vying to be the Netflix of sports, announced Thursday it will launch in Canada with exclusive rights to NFL Game Pass and NFL RedZone, which includes live streams of every live football game in the pre-, regular and post-season in 2017. It will not be subject to blackouts, meaning the games will still be available when they’re on live TV.

We apologize, but this video has failed to load.

tap here to see other videos from our team. Try refreshing your browser, or DAZN, the Netflix of sports, launches in Canada with exclusive NFL streaming rights Back to video

The subscription service, which is available on smart TVs, tablets, smartphones and game consoles, will cost $20 per month or $150 annually. The first 30 days are free.

DAZN enters Canada as television providers rely more on live sports coverage to keep customers tied into their cable and IPTV packages amid competition from streaming services such as Netflix and Amazon Prime. Cord cutting isn’t huge — only about 200,000 customers cancelled their TV subscriptions last year out of approximately 11 million subscribers – but providers are trying to quell the decline in revenue.