Today is National Cat Day, in case you didn't know, and Uber is marking the occasion with its most bizarre service to date.

The taxi operator is bringing you kittens on demand, allowing customers to book in 15 minutes of "snuggle time" with an adorable cat.

Uber Kittens



Uber Kittens was launched in conjunction with animal shelters in North America, the idea being that a few homeless animals will no doubt be adopted.



Customers get to spend 15 minutes with their furry friends for £20, and they have the option to adopt one of the kittens if they get along.

Sadly, the initiative is only available in the US and Canada at cities such as Los Angeles, Las Vegas, Philadelphia, Montreal and Washington DC.

The oddball scheme may be limited to one continent, but it's caused social media to lose its collective mind. Check out some of the best Twitter reactions below:

.@spcaLA We hope your kitties drive as well as ours! So excited to see you tomorrow for #UberKITTENS pic.twitter.com/OjcQd6TPGq — Kitty Bungalow (@kittybungalow) October 29, 2015

It's a good job #UberKittens isn't in the UK. I'd be taking them all home with me! 'Reggie Lyon' is gorgeous! pic.twitter.com/J4hsUF4csN — Kerry Douglas (@KDHampshire) October 29, 2015

How have I only just heard about #UberKITTENS?! @Uber this needs to come to London immediately — KimBOOley Dadds (@KimberleyDadds) October 29, 2015

should i bail on work 2 #UberKITTENS on 1 hand my career is the most important thing in life but on the other hand baby kitties !! omg — dj industry af (@jennicamaephoto) October 29, 2015