A dApp developed by Vechain (VET) and DNV GL to quench the yen of consumers requesting for not just verified and ethical brands but also products, ‘My Story’, has been officially adopted by three leading wine producing companies in Rome, Italy, after a previous announcement in March.

According to an official announcement issue by DNV GL, the three Italian company, Ricci Curbastro, Ruffino Wines, and West Wind Wines, were the first to adopt the blockchain-powered solution, My Story.

DNV GL further noted that My Story will grant consumers the ability to access the true story of a wine from grapes to bottle by scanning the QR codes on the bottles.

Three Italian #wine makers are the first to use #blockchain-powered My Story™. By scanning a #QR code on their bottles, consumers can now access the product’s true story from grapes to the bottle. https://t.co/AJQDMqqUAd @vechainofficial pic.twitter.com/V1NmCPJlKG — DNV GL (@DNVGL) January 10, 2019

DNV GL added that MY Story helps build digital trust in the origin of products.

Building #digitaltrust in the origin of products! #MyStory™ combines @DNVGL's expertise in assurance with the transparency and instant accessibility of the @vechainofficial #blockchain. Follow a product's entire #supplychain journey with a simple QR scan: https://t.co/AJQDMqqUAd pic.twitter.com/loR5QB6xa2 — DNV GL (@DNVGL) January 10, 2019

The Digital Transformation Director of DNV GL, Renato Grottola, said the choice of wine company was basically because Italian wines tell story.

Renato Grottola: "Why wine? We could have started from industrial products, but we felt like wine, especially the italian wine, always tells a story. It seemed like a perfect fit, given the goals we intend to achieve with our technology".#DNVGL #MyStory @rgrottola @DNVGLBA_IT — VeChain Italia [Unofficial] (@vechainitalia) January 10, 2019

About My Story

Released in March 2018, the global quality assurance and risk management company, DNV GL, developed an off-the-shelf blockchain based digital assurance solution on Vechain network for food industry to proffer solution to some of the unending worries of consumers.

#Partnersupport Today, Thomas Vogth-Eriksen, DNV GL Group CFO, Senior Vice President, George Kang and James Huang visited VeChain for a signing ceremony with an exciting partnership matchmakered by DNV GL. Thank you @DNVGL for helping VeChain grow. pic.twitter.com/qhN9Iohvbm — VeChain Foundation (@vechainofficial) March 13, 2018

Named ‘My Story’, the supply chain assurance platform, a product of Vechian (VET) and DNV GL partnership, was officially unveiled at the annual GFSI Global Food Safety Conference in Tokyo.

At the unveiling ceremony, the CEO of DNV GL – Business Assurance, Luca Crisciotti said:

“My Story illuminates products and their supply chain for the benefit of consumers, who will have instant and in-depth access to key products characteristics such as quality, authenticity, origin, ingredients, water and energy consumption and more, all verified by DNV GL along the entire transformation process.”

“Brands, retailers and transformers will have the possibility to leverage on verified data to better understand their supply chain, while improving every aspect of products with reference to economic, quality, safety, environmental and ethical criteria,” Crisciotti added.

Although there was a previous announcement in March 2018 that the three wine company have agreed to use the solution, but DNV GL today proclaimed the official launch of My Story with adoption from the three markers.