He is the son of the 'Little Master' with so much to live up to, and for the first time Australians have been given a taste of the next-generation Tendulkar.

Arjun Tendulkar has ambitions of bowling for India. ( ABC News: Gavin Coote )

All eyes were on Sachin Tendulkar's son, Arjun, when he took to the Bradman as part of a global Twenty20 series on Thursday.

His father visited the historic cricket ground at Bowral in the NSW southern highlands in 2014, and ground's link with cricket's other great legend wasn't lost on the 18-year-old.

"I'm just so privileged to play on the ground named after the Bradman, it's unbelievable," Arjun Tendulkar said.

Sachin Tendulkar is known to hundreds of millions as the 'God of Cricket', and there was no doubting the mutual admiration when he met Sir Donald Bradman 20 years ago in Adelaide.

Now Arjun is proving he is a chip off the old block, but it is his bowling, rather than batting, that is turning heads.

"I used to play taekwondo, cricket football, swimming and somehow cricket kicked in and everything else took a back seat," the 18-year-old said.

"I just got stronger, grew taller and I loved bowling fast from my childhood. I thought I may as well be a quick bowler because there aren't many in India."

He is a left-hand paceman who today bowled four overs at the Bradman Oval, taking four wickets.

Arjun Tendulkar is determined to carve out his own name as a talented cricketer. ( ABC News: Gavin Coote )

Hong Kong batsman Mark Fuzes is now among an elite handful of people who can say they have faced the son of Sachin Tendulkar.

"I wasn't out there for long enough to feel too much facing him but it's good. It's nice to see a young lad with a lot of expectation on him come out here," Fuzes said.

Young Tendulkar also opened batting and snagged 48 runs from 27 balls.

Arjun Tendulkar is determined to forge his own path as a cricketer and not rely on the family name, but he said he was taking some advice from his dad.

"[He says] just play fearlessly, play for your team, be a team man and give everything you've got," he said.

Despite his father's formidable batting record, the 18-year-old has ambitions of bowling for India and names Mitchell Starc and Ben Stokes as role models.

But in a country of a billion people and where cricket is almost a religion, it was too early to tell whether he would be in the same league as Sachin Tendulkar.

Taking the ongoing attention in his stride, Arjun Tendulkar said he was focussed on enjoying the game and running his own race.

"I don't take that pressure, when I bowl I just hit the deck hard on every ball and when I bat just play my shots and choose which bowlers to take on and which bowlers not to."