(April 27, 2017 – Burbank, CA ) – Highly respected Warner Bros. creative executive Peter Girardi has been promoted to a newly established position in which he will have oversight of day-to-day operations at Warner Bros. Television Group’s digital studio Blue Ribbon Content (BRC) while also spearheading alternative programming at Warner Bros. Animation. Girardi will now serve as Executive Vice President of Blue Ribbon Content and Alternative Programming at Warner Bros. Animation, it was announced today by Sam Register, President, Warner Bros. Animation and Warner Digital Series, to whom Girardi will report.

Register said: “Peter has done an outstanding job leading the creative team at Blue Ribbon Content, developing distinctive original programming as well as innovative and compelling series based on existing Studio properties. Whether working closely with our producers already under deals here at Warner Bros. Television Group or establishing relationships with new creative voices, Peter has been instrumental in quickly ramping up BRC’s development slate over the past two years, and he will now be charged with playing a key role in the Television Group’s efforts to grow BRC’s digital series business further in the future.”

As Executive Vice President, Blue Ribbon Content (BRC), Girardi will serve under Register as the number two executive at the digital production unit, with broad responsibility for the day-to-day management of the division. Girardi will continue to direct the activities of BRC’s creative affairs team, with responsibility for developing and producing new live-action series for the digital marketplace, as well as animated programs and original content for virtual reality. In his new role, Girardi will now also oversee BRC’s physical production as well as business operations, including business & legal affairs, finance, administration and more. Andrew Mellett will continue to serve as BRC’s Senior Vice President, Distribution and Strategy, reporting to Girardi.

Immediately prior to this promotion, Girardi had served as BRC’s Senior Vice President, Creative Affairs, since 2015 and led the expansion of its programming slate. Series produced by BRC under Girardi’s supervision include the live-action comedies “Now We’re Talking” (nominated for a Writers Guild Award) for go90 as well as “Beerfest” and “JoJo Head” for CW Seed, with a number of additional live-action projects currently in development, including a hybrid live-action/animated series featuring the Japanese pop-metal sensation BABYMETAL. BRC’s animated shows include “Vixen” plus the upcoming “Freedom Fighters: The Ray” and “Constantine” for CW Seed, and “ellen’s Pet Dish” for ellentube. BRC also produced the animated “Justice League: Gods and Monsters Chronicles” for Machinima as well as “The Batman: The Animated Series” virtual reality experience with OTOY Inc. for the Mattel View-Master.

In his new role as Executive Vice President, Alternative Programming, at Warner Bros. Animation (WBA), Girardi will continue WBA’s efforts to develop non-traditional animated series and content for television and other platforms, as well as alternative programming for adult outlets such as Adult Swim, among others. Girardi recently developed and oversaw production of the original series “Right Now Kapow,” the first WBA show produced for Disney XD. He also developed and currently oversees “Mike Tyson Mysteries,” the comedy starring former boxing champion Mike Tyson which will debut its third season on Adult Swim later this year. And he works closely with Warner Bros. Home Entertainment as supervisor of WBA’s original movies for Blu-ray, Digital HD and DVD.

Girardi also works closely with the Warner Bros. Digital Networks team on creative matters relating to the user interface and fan experience on Warner Bros.’ newly launched Boomerang digital service and upcoming DC-branded digital service.

Girardi joined WBA in 2009 and had been Senior Vice President, Creative Affairs, since 2015. While at WBA, Girardi developed and was creative executive for the irreverent comedy “MAD,” which was inspired by the iconic, DC-published MAD Magazine and had a four-season run on Cartoon Network. He also oversaw the development of Cartoon Network’s former DC Nation programming block, which featured original animated shorts and additional content based on DC Entertainment properties.

Before joining WBA, Girardi — an acclaimed producer and a leading designer in the field of digital media — had spent more than a decade as executive creative director of Funny Garbage (FG), a company he founded in 1995 and built into one of the premier producers of interactive experiences for the Internet and the digital space, before beginning to focus on television production. He executive produced and served as production designer on the Adult Swim series “Minoriteam” and “Saul of the Mole Men,” and was production designer and puppet designer for Comedy Central’s “Crank Yankers.” Girardi also created the main title design for WBA series “The Batman,” “Teen Titans” and “Duck Dodgers,” as well as for the theatrical motion picture “Friday After Next.”

###