Ale-8-One, a Winchester based soft drink company, has introduced a new can to pay tribute to the Red River Gorge Climbing Coalition.

The 16-ounce can features imagery of professional climber Paige Claassen scaling a sandstone cliff in the gorge.

Officials say 1% of the 16-ounce can and returnable bottle sales will be donated to the Coalition.

“Ale-8-One has always tried to demonstrate firm stewardship when it comes to caring for our community,” stated Fielding Rogers, CEO and fourth generation owner. “Donating 1 percent of sales from our new 16-ounce cans and our beloved returnable bottles to the Red River Gorge, which is in our backyard, is a meaningful way for our company to give back.”

The donation is a partnership with 1% for the Planet, a global organization that connects dollars and doers to address the most pressing issues facing the planet.