Lingerie maker Triumph has released a bra in Japan that contains ice packs to keep the wearer cool.

The plastic-lined cups of the "super cool bra" look like fish tanks complete with tiny fish and sea plants.

Two models wore the icy bra during a media launch in Tokyo Wednesday.

It was created to encourage Japanese residents to cut down on air conditioning use to conserve power amid the country's energy crisis.

The undergarment manufacturer is known for creating unusual brassieres.

In 2010, it released a talking bra that can welcome tourists to Japan in three languages. Another is geared for greenthumbs and is capable of growing rice — complete with soil and rice seeds in the cups.