From man buns to lumberjack beards and normcore, the trend clock never stops.

Keeping with that theme, it appears young men are now opting to turn that clock forward, embracing the gray.

Millennials are dying their hair silver for a more mature look.

The trend – which is highly disputed on social media – was recently given a boost in validity by the New York Times, where the publication referred to two big names who recently went gray - Zayne Malik formerly of “One Direction” and Olympic Freestyle skier Gus Kenworthy both rocking gray hair.

The job – which will cost you between $300-$600 depending on where you go – involves stripping the natural hair color and then adding some silver tones.