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Toronto Police have cooked up a new ad campaign in response to the two drug-related deaths at a summer music festival last August.

Detective Chris Scherk says police hope the “Cookin’ with Molly” campaign, named after the street drug MDMA, will resonate with youth and young adults.

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The fictional cooking show has a sleazy man cooking the drug in a basement, cutting it with methamphetamines and a small “pinch” of bath salts because he doesn’t want viewers to “burn down a city block.”

“Molly is not the drug you think it is. You don’t always know that what you’re told you’re given is what you’re given,” said Scherk.

A 22-year-old man and a 20-year-old woman died at Veld Music Festival in August after taking an unknown narcotic pill police believed to be ecstasy, which is an MDMA compound.