This amazing clock combines the 7-segment look of a modern LED or LCD clock, but messes with your head by making the digits come to life with a mechanical movement.

Designed and realized by RISD BFA student Alvin Aronson, the D/A Clock is a clever mash-up between the digital and analog universes. As the numerals change state, the segments gradually rise and fall into their plain white background.

Built from a combination of Corian and wood, and powered by custom circuitry and servo mechanisms, it’s truly a masterpiece of modern minimalism.

Alvin, if you’re listening, please find a way to mass-produce these beauties.

[via VVORK]