FOR parents, milestones worthy of commemoration in a young child’s life can include the loss of a first tooth or the first trip to the barbershop. Training a child to use the toilet, however, is often met with much less enthusiasm.

To market its Huggies Pull-Ups training pants for toddlers, the Kimberly-Clark Corporation has opted for an advertising campaign that focuses on celebrating that first flush with fanfare in the hope of making the potty training process more enjoyable for parents and their children.

“Moms don’t look forward to potty training,” said Pete Sawin, the brand director for Pull-Ups at Kimberly-Clark. “Many of them procrastinate and put it off. They start training well after their kids are ready to.”

Parents, Mr. Sawin said, are “seeking more milestone moments to celebrate.” The goal of the campaign, he said, is to make the training process “easy and fun” while introducing children to the ritual that is using the toilet.