Any specific reasoning behind the use of "Eldritch" for the next set when there's a bunch of different synonyms for "spooky"?

markrosewater:

Are you saying we should have called it Spooky Moon? : )

Wizards of the Coast announced a dramatic rebranding of Innistrad set “Eldritch Moon” to “Spooky Moon” earlier today. “Eldritch just didn’t convey the correct sense of how scary this set is going to be,” spokesperson Maro said, thoughtfully stroking his goatee. “Changing it to ‘spooky’ and adding a ghost makes it much more obvious. Who uses words like ‘eldritch,’ anyway?” On an unrelated note, multiple reports have been made concerning the grave of H.P. Lovecraft exhibiting distinct sounds of rolling.

