“We are also producing chips for ADAS (advanced driver assistance systems) and self-driving cars since 2015,” the company said in a conference call. “We will continue to focus resources into the futuristic technologies.”Chipmakers are recently struggling with falling prices as the demand for PCs and smartphones is continuing to decline.SK hynix said its second-quarter profit plunged 67.1 percent to 452.8 billion won (US$399 million) from a year ago especially due to its slowing DRAM sales. Compared to its compatriot rival Samsung, it has a large sales portion of DRAM chips.Samsung, the market leader on memory chips, has also been keeping a close eye on automotive chips. The company’s vice chairman and semiconductor business chief Kwon Oh-hyun currently oversees the company’s automotive parts business overall.Samsung recently acquired a 1.92 percent stake in China’s BYD, the world’s largest electric vehicle maker, in a way for it to expand its presence in the soaring automotive parts market in an era of electric mobility.The company plans to supply its own connected car solution Samsung Connect Auto to US telecom behemoth AT&T from next month. First unveiled in February this year, the solution is a little plastic box powered by Samsung’s Tizen OS that plugs directly into a vehicle’s on-board diagnostics to monitor the car’s operation, provide updates on eco driving efficiency and offer Internet connections for entertainment.By Lee Ji-yoon ( jylee@heraldcorp.com