There were as many Republican prejudices as candidates. In primary season, the whispered antipathy among some conservative evangelicals toward Mormons grew so loud that Mitt Romney felt compelled to give a speech defending his faith (but was so fearful of inciting further wrath that he said the word Mormon only once). The conservative gatekeeper Michael Medved spotlighted another whisper campaign in May, writing that the popular moderate Florida G.O.P. governor Charlie Crist had been “single since his divorce in 1980 (after a marriage that lasted only a year)” and was the subject of “nasty rumors of possible gay activity.” Crist announced his engagement to a woman weeks later, but by then he was no longer a serious contender for the ticket.

John McCain also might have held Florida had he prevailed with his first choice of a running mate, the pro-abortion-rights Joe Lieberman, but G.O.P. ayatollahs scuttled both him and the abortion moderate Tom Ridge, who might have helped win Pennsylvania. Not that McCain was innocent in these exclusionary escapades. He strenuously sought the endorsement of the Rev. John Hagee, even though Hagee had blamed gays for Hurricane Katrina, referred to the Roman Catholic Church as “the great whore,” and theorized that Hitler came about because God’s “top priority for the Jewish people is to get them to come back to the land of Israel.”

The icing on this rancid cake was the race-baiting of Obama and the immigrant bashing by G.O.P. hopefuls who tried to outdo the nativist fringe candidate Tom Tancredo. Yet Republican denial is unabated. In an interview with Palin the weekend before the election, a conservative Wall Street Journal editorialist asked whether “the G.O.P. doesn’t in fact have a perception problem, that it is no longer viewed as a big tent.” A perception problem? Hello  how about a reality problem?

Image Frank Rich Credit... Fred R. Conrad/The New York Times

Yet the G.O.P. really does believe that it’s all about perception. That’s why its 2000 convention offered a stage full of break dancers and gospel singers, wildly outnumbering the black delegates in the audience. Bush and Karl Rove regarded diversity as a public-relations issue to be finessed with marketing. Round up some black extras! Sell “compassionate conservatism” by posing Bush incessantly with black schoolchildren! Problem solved!

The 2004 Bush-Cheney campaign Web site even boasted a “Compassion” archive of photos of Bush with black folk, including Colin Powell. McCain used the same playbook this year, when he headed south to emote over Katrina victims and stock his own Web site with pictures depicting his adventures in black America. He had been a no-show in New Orleans during the six months after the hurricane hit, when his presence might have made a difference.

In defeat, the party’s thinking remains unchanged. Its leaders once again believe they can bamboozle the public into thinking they’re the “party of Lincoln” by pushing forward a few minority front men or women. The reason why they are promoting Palin and the recently elected Indian-American governor of Louisiana, Bobby Jindal, as the party’s “future” is not just that they are hard-line social conservatives; they are also the only prominent Republican officeholders under 50 who are not white men. The G.O.P. will have to dip down to a former one-term lieutenant governor of Maryland, Michael Steele, to put a black public face on its national committee.