If you want to hear a really great, revealing and insightful tribute to Steve Jobs, tune into the Celebrating Steve video Apple posted earlier and go to the 48.30 mark.

Here Apple’s long-time head designer Jony Ive starts talking about his “best and most loyal friend.”

Ive’s tribute to Steve is by turns funny, touching and insightful. Unlike a lot of the negative stuff we’ve heard about Steve over the last few weeks, Jony describes Steve’s passion and enthusiasm, his sense of humor, and his great joy in doing things right.

I’d love to post the video here, but it’s streaming only for the moment. Here’s a snippet of what he said:

Now while hopefully the work appeared inevitable. Appeared simple, and easy, it really cost. It cost us all, didn’t it? But you know what? It cost him most. He cared the most. He worried the most deeply.

He continues:

