iPhone 5 ice cream appears in China

From Sina:

July 3, Shenyang, Liaoning Province, the most popular ice cream among students here is this one called “iPhone 5” ice-cream.

The price of “iPhone 5” is 1 yuan. Although the ice cream sells really well, the ice cream shop owner told the reporter that it tastes nothing special.

It is an ice cream but with the name of the most popular smart phone, is this not copyright infringement? A staff member of Shenyang industrial and Commercial Bureau told the reporter, “A trademark registration is related to many areas, if Apple does not register the trademark “iPhone” in the food sector, then production of “iPhone 5” ice-cream is not copyright infringement.”