by Adam Noar

A well-designed logo is a visual cornerstone for any company.

Before knowing your company or analyzing the product, a customer sees your logo.

Underestimating the importance of a logo is fatal for the success of your business.

A bad, ill-suited logo draws criticism and repels customers. On the contrary, an excellent logo design not only establishes brand recognition but also builds customer trust.

A professional logo design is a consistent representation of your company across the numerous fronts it presents itself; be it press releases, social media pages, or even presentations!

From a presentation standpoint, it is safe to say that your slide decks look much more appealing when complimented with an excellent logo design acting as a consistent slide header.

Many business professionals are left scratching their heads when it comes to designing a suitable logo.

There are various ways to design a logo to compliment your brand and PowerPoint presentations.

Logo design software, such as Adobe Photoshop and Adobe Illustrator, are widely used to create logos. However, such software requires proper training and design knowledge. If you are not a professional designer, you may not have prior experience with such software and it could be a difficult task for you.

Don’t worry though, a logo that represents your brand can be easily made using other methods.

So without further ado, here are three of the best ways to create an awesome logo for your brand and presentations.

Logo Creation Method #1.) DesignEvo

DesignEvo is a simple yet powerful online logo maker.

It houses thousands of different logo templates and provides free logo maker software for businesses. DesignEvo is particularly helpful for small and medium scale business owners that lack the resources and time needed to create a professional logo.

DesignEvo provides a simple, yet practical solution to create a powerful brand image. Many people are well versed in their everyday business ordeals but lack the creativity to come up with a scintillating design. DesignEvo makes up for their cluelessness by providing ample solutions for them to choose from.

Specially engineered to curb the cumbersome and tedious process of logo design, DesignEvo drastically reduces the costs by shortening the process to a few steps.

To provide an excellent customer experience, DesignEvo has segregated logos into industry-specific categories. These comprehensive categories allow you to browse hundreds of logos that pertain to your industry.

After you find the right fit for your business, you may edit the logo as you desire.

DesignEvo makes it easy to edit a premade logo (like the one above) or design a logo from scratch

Icons – DesignEvo provides full customization of the logo; which includes changing the icons. You can take out any icon you find unsuitable or add an additional one from a long list of icons.

You may even tinker with the color and size of the icon to create the perfect logo.

Text – Words matter and so does their presentation. This tool serves as an option to change the size, color, and orientation of the text.

It provides hundreds of font styles to choose from along with special effects (shadow or glow) to elevate the appeal of your logo.

Shapes – Provide another dimension to your logo by integrating shapes to your design.

Shape options include badges, decorations, lines, solid shapes, outlined shapes, banners, and symbols.

Design Evo Pricing

DesignEvo offers free logo usage and two different payment options

Being loyal to its community of small and medium scale business owners, DesignEvo provides a unique (and cheap) pricing policy consisting of three plans.

The Free Plan

This plan is the most basic plan featured on DesignEvo.

Understanding the constraints of small business, DesignEvo offers them the luxury of a free customized logo in return for defined logo credits. This means that the business has to show that the logo has been designed and borrowed from DesignEvo. Sounds like a fair deal, right?

Free can only get you so much ­– and so is the case with this plan. It is devoid of all premium services such as unlimited edit and download and above 500 pixels resolution.

The Basic Plan

Basic is charged at a ‘Best Value’ rate of USD $19.99 and offers a significant upgrade on the Free plan.

The plan supports a majority of the premium features which include lifetime support, high-resolution files and no need to give credit.

However, it still misses out on a few features which include vector files and copyright ownership.

The Plus Plan

This is the most expensive plan available at DesignEvo, at USD $39.99.

The Plus plan opens up a host of premium features which include a download of logo files, print-ready logos, vector format files, and the transfer of ownership of the logo design.

The transfer of ownership enables you to copyright your logo design as intellectual property.

Logo Creation Method #2.) 99Designs

The second way to create a brilliant logo design for your presentations is using 99Designs.

99Designs is a custom logo design company that specializes in logo designs like DesignEvo.

However, both operate differently. Unlike DesignEvo, 99Designs exposes you to a community of professional designers from all across the globe rather than providing you with pre-established categories of logo designs.

99Designs lets you design a great logo using talented freelance designers online

One of the nice things about 99Designs is the 100% money-back guarantee. If you’re not happy with your logo, you can receive a 100% refund of your money.

To use 99Designs you would start out by completing a short “brief” at the start of your logo design quest. A brief is a small description of what you think your design should illustrate and your specific needs regarding the design. It can be elaborate, or it can be limited to a few words; depending on your needs.

99Designs offers two ways of going about your logo-finding business:

1) Hire A Designer

This option suits businesses with a clear vision of the style and design of the logo, if they have a direction for their design, and they want to stick with it. It enables the hirers to view designer portfolios, request quotes and negotiate.

The designers available at 99Designs are rated by a qualified team based on their work and experience. They are rated as entry-level, mid-level, and top level. However, all are vetted for the production of quality work.

There is no fixed pricing for this option. Packages differ according to the needs as per the brief, and the quotes by the designers.

2) Create A Contest

This option works best for businesses that are open to experimentation and creativity. People looking to explore different ideas and perspectives are encouraged to take this option.

99Designs recommends this option for logo design as do we (PresentationPanda).

Fun fact: The previous logo of PresentationPanda was created through 99Designs via ‘Create a Contest.’

There are pre-determined packages for the creation of the contest. After selecting a package, the provided brief is uploaded to the community of global designers.

The designers respond with their design submissions till the deadline (usually seven days) and the business is entitled to choose their pick of the lot.

After picking the winner, the business may choose to fine-tune their final design before requesting the final files.

99 Designs Pricing

99Designs pricing options

99Designs provides four packages for businesses looking to select their designs through designer submissions.

The packages are:

Bronze

The primary plan offers little features, such as a 100% money-back guarantee and 100% ownership of the design.

It is charged at USD $299 and provides approximately 30 design submissions.

Silver

The Silver package provides a little upgrade on the basic package. Priced at $499 USD, this package offers 60 design submissions. Almost the double of the Bronze package, but that’s about it.

Gold

The Gold Package is an advanced level package of 99Designs priced at USD $799. Not only does it include all of the Silver package features, but adds to it. It offers up to 90 designer submissions and narrows the submissions from only Mid and Top level designers.

Platinum

This is the most advanced level package available at 99Designs. Priced at a hefty $1,299, the Platinum package accepts submissions from only the Top level designers.

Not only does it give you the best possible submissions, it also provides a dedicated manager for the project. The package also includes prioritized support which means you get 60 high-quality submissions from the very best.

Logo Creation Method #3.) PowerPoint

If you have some skills PowerPoint might be a great option for your next logo

The third option to designing a great logo for your brand and presentations is PowerPoint (a tried a true favorite for us Pandas).

This requires almost zero cost (other than your Office 365 subscription), but the onus of creativity and public resonance lies solely on you. If you are up to the challenge and have belief in your creative prowess, you might want to save the cost from the first two options and invest time here.

By now, you’re probably wondering about how to make a logo in PowerPoint?

PowerPoint provides you with a blank canvas – it is up to you to build your logo from scratch.

To create your logo, you would have to capitalize on the available options (shapes, text boxes, etc).

The latest additions to PowerPoint also include icons which can serve as a helpful addition to the logo.

PowerPoint offers a selection of icons which you can customize (change size, colors, etc.)

Most would agree that PowerPoint is not a complete substitute for Adobe Photoshop or any other editing applications that offer extensive logo designing capabilities.

What it does provide, however, is a cost-effective and easy option for the creation of your logo.

We can vouch for it because back when I started Presentation Panda in 2011, I utilized PowerPoint for the creation of my first logo.

While it wasn’t the best logo ever, but it was great for what I needed at that time.

Conclusion

A well-designed logo is an absolute necessity for both a modern-day business and presentation.

While Adobe Photoshop and related programs provide the best platform for creating a logo, they require an expert grip of such applications.

In order to create a logo without such applications, this article provided you with three unique ways to for the creation of your logo. While each alternative has its benefits and disadvantages, it ultimately rests upon you to choose the best fit for your business.

While growing businesses may see the highest potential in outsourcing logo designing to 99Designs, a startup may consider using PowerPoint as a smart yet effective option.

Do you have experience with any of the three logo creation methods we discussed in this article? What is your preferred way among the three?

Let us know!

Also, do you have a friend that needs to create an awesome logo for their brand and business presentations? If so, send them a link to this blog post right now. I’m sure, they will return the favor to you one day!

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