Sony has announced it's cutting the price of the PlayStation 4 in North America and Canada from tomorrow, October 9.

Starting first thing tomorrow, you can pick up the console from the new price of $349.99 USD / $429.99 CAD. Additionally, the company has confirmed the price drop will be reflected in all the hardware bundles coming out this Holiday season.The $50 USD cut isn't hugely surprising, seeing as retailer Target accidentally leaked it earlier this week . Just last month, Sony announced a PS4 price drop for those in Japan at Tokyo Game Show, leading one to believe a similar discount for other territories was on the horizon.In fact, Head of Xbox Phil Spencer said he fully expected Sony to cut the price , suggesting a formal announcement would be made later this month during Sony's press conference at Paris Games Week

Luke Karmali is IGN's UK News Editor. You too can revel in mediocrity by following him on Twitter