







OCAD University advertising student Matt Doyle has a new take on the Vegas Golden Knights logo.

"After watching the unveiling for the NHL's newest expansion, Vegas Golden Knights, I and many others were quite disappointed with the outcome of the logo. Dull colours and concept left the feeling of the logo very unappealing. For a team in Vegas, the colour and concept of the design should speak for itself with brightness and a simplistic complexity in the layout," says Matt. "I chose to not only do a primary crest, featured with the full knight figure, but also a secondary crest, featured with the circular layout that can be used for not only the jersey crest but also as a shoulder patch."

"By brightening up the colours and adding some much needed complexity and 'loudness' to the design, I feel I have made a fairly decent attempt at a suggestion for a rebrand of the team," says Matt.

Primary logo

Secondary logo