When you think “kawaii” and “J-pop” the first image that comes into your head is probably not of a fit, hairy Caucasian dude wearing pony tails and tiny women’s clothes. Which is exactly what makes “Ladybeard” so unique and popular in Japan. Richard Magarey hails from the Australian city of Adelaide, but moved to Hong Kong in 2006 to pursue a career in martial arts stunt career. Drama had been the only thing he was good at in school, and because he also practiced martial arts, he decided to pursue a career as a stunt actor. Oddity Central reports:

He worked as ‘Mirrorball Man’ for a while, a persona that required him to put on a giant mirror ball, go to clubs and get patrons grooving to dance music. As weird as that may sound, Magarey claims the gig changed his notion of what a performance could be. “I was in a costume and environment that stripped me of my usual physical, vocal and emotional expression,” he said, in an interview with Japan Today.

But it wasn’t until he got involved in wrestling and adopted a truly bizarre persona that the Australian entertainer discovered what destiny had in store for him. After training in a wrestling gym for over two months, Richard showed up for his first match wearing a skimpy Lolita dress and his hair tied in two childish ponytails. He still had his fuzzy beard and hadn’t bothered to shave his hairy body either.

He remembers sitting backstage and thinking to himself “What am I doing? I’m wearing a dress, about to go do this thing that I’ve been doing for two months, in front of a bunch of people. What is wrong with me? Why did I make this decision?” But he eventually did it anyway, and everyone loved it. Ladybeard was born that night, and the rest, as they say, is history. When you think “kawaii” and “J-pop” the first image that comes into your head is probably not of a fit, hairy Caucasian dude wearing pony tails and tiny women’s clothes. Which is exactly what makes “Ladybeard” so unique and popular in Japan.