MIL OSI – Source: BMW Group – English – Press Release/Statement

Headline: The BMW Group at CES 2017 in Las Vegas. BMW HoloActive Touch: An innovative operating concept for the interior of the future.

Munich/Las Vegas. The BMW Group will provide another

glimpse into the interior of the future at the Consumer Electronics

Show (CES) 2017 in Las Vegas with a selection of trailblazing concepts

and revolutionary technology. The BMW HoloActive Touch system, for

example, will be making its debut at the show. This innovative

interface between the driver and vehicle acts like a virtual

touchscreen; its free-floating display is operated using finger

gestures and confirms the commands with what the driver perceives as

tactile feedback. BMW HoloActive Touch is part of the BMW i

Inside Future study, which gives visitors to the CES, taking place on

5 – 8 January 2017, an impression of the mobility experience set to be

offered by seamlessly connected and autonomously-driving cars in the future.

BMW HoloActive Touch brings together the advantages of the BMW

Head-Up Display, BMW gesture control and direct touchscreen operation,

and adds extra features to create a unique form of user interface. For

the first time, the functions can be controlled without any physical

contact with materials, but the technology still enables the visible

and tangible driver-vehicle interaction familiar from conventional

touchscreens. BMW HoloActive Touch also allows the user to access the

wide variety of services provided by BMW Connected. The seamless

integration of the personal digital mobility companion is highlighted

even more vividly by the extremely intuitive interaction.

BMW has developed a track record for presenting pioneering advances

in the field of display and operating concepts at previous editions of

the CES. The BMW gesture control technology unveiled at the show in

2015 is now available in both the new BMW 7 Series and new BMW 5

Series models. And the AirTouch system showcased at CES 2016 took

things a step further; here, the user employs simple gestures made

with an open hand to activate control pads on a large panoramic

display in the dashboard without having to touch the control interface.

BMW HoloActive Touch takes operating these functions and interacting

with the vehicle to another level. Similarly to the Head-Up Display,

the image of a full-colour display is generated by clever use of

reflections – but now in free-floating form within the interior rather

than through projection onto the windscreen. It displays flexibly

configurable control pads and is visible to the driver next to the

steering wheel at the height of the centre console. A camera detects

the driver’s hand movements within this ergonomically user-friendly

area, and registers the position of their fingertips, in particular.

As soon as a fingertip makes contact with one of these virtual control

surfaces, a pulse is emitted and the relevant function is activated.

In the event of enquiries please contact:

Nadja Horn, Spokesperson Digitalization / Connectivity & Digital Services

BMW Group Innovation and Design Communications

Telephone: +49-89-382-57185

Email: nadja.horn@bmwgroup.com

Cypselus von Frankenberg

Head of BMW Group Innovation and Design Communication

Tel.: +49-89-382-30641

Pressroom: www.press.bmwgroup.com

Email: presse@bmw.de