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In an industry full of questionable actors and an ever-growing demand from consumers around the world, WWF is hoping blockchain technology can prove its value.

One of the more common use areas for blockchain in the past years has been the supply chain industry. The blockchain can add transparency to the origins of products, the trade and shipping and methods of they were produced, in an immutable way. We’ve seen this with wine going on the blockchain.

This time the WWF Australia (World Wide Fund for Nature) is using blockchain to fight illegal fishing slave labour and help raise important human rights questions to the Pacific Islands’s tuna industry.

Most of us don’t know exactly where our fish or meat is coming from, even more so we are hardly clued into how it was caught, by whom and under which circumstances.

But if we did know, if this whole journey was transparent and open to the public then we could make a big difference. And promote better and safer conditions. Worldwide.

With this initiative soon shoppers can scan of tuna packaging using a smartphone app will reveal where and when the fish was caught, by which vessel and fishing method.

Blockchain technology is a digital, tamper-proof record of information that is accessible to everyone. Blockchain and crypto offer a whole range of opportunities, to promote transparency, openness, and fairness.

This project is a joint effort with WWF-Australia, WWF-Fiji, and WWF-New Zealand together with ConsenSys, TraSeable, and tuna fishing and processing company Sea Quest Fiji Ltd. Have a look at the project from WWF.

If you liked this article please share or like it, and if you have any tips for other interesting examples where blockchain is or could make a big difference then please let us know!

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