Since sex in India is still restricted to the hush-hush in bedrooms, buying sex toys in the country has been an ordeal, to put it mildly, especially for women.

For most people residing in metro cities, purchasing sex toys involves walking down dingy lanes, and exploring shady places. People from smaller towns mostly resort to buying them during an international holiday, or asking their friends who're vacationing abroad to do the same. Thanks to the large market that these factors throw open, a lot of contemporary businessmen are now investing in this not-so-widely-accepted source of trade, through online shopping portals.

Even online, though, there still remains a striking difference between the number of men and the number of women who buy sex products. ThatsPersonal, a sexual wellness products website conducted a survey analysing data from over 80,000 orders, which shows that 62 per cent of their customers are male and the rest 38 per cent are women.

And what do these customers purchase? While most women purchase intimate massagers, men are inclined towards, surprise surprise, lubricants. The other majorly sold products include delay sprays, sexy lingeries, pleasure rings, condoms and 'sexcitement' lotions.

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Out of the 38 per cent women buyers, most of them are from Punjab, and prefer 'sexcitement' products over intimate massagers, as compared to their counterparts from other states. Women from Punjab purchased the highest number of 'sexcitement' products like arousal oils in the year 2016, according to the survey.

The survey also states that Gujaratis develop three times higher sexual appetite while fasting during the nine consecutive days of Navratri. Apart from condoms, products like adult games, edible lingeries, edible body paints and pleasure rings also see a higher demand during this festive season.

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Gujaratis from smaller towns like Rajkot, Baroda and Bhuj have been observed to like lubricants, adult games, penis pumps, sexy lingerie and intimate massagers.

While women across the country are not frequent buyers, 53 per cent of the products sold in Baroda are bought by women.

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According to the survey, Bhopalis get experimental in bed with different flavours of condoms, with 28 per cent of the customers being women.

While Assamese have been purchasing the most number of kinky, BDSM products, men in Uttar Pradesh prefer to invest in penis enlargement products.