Veganuary' has become the latest trend for those looking to bring in the New Year with a detox as supermarkets have revealed an increase in demand for meat and dairy free food.

The number of people committing to eat a vegan diet this month has risen from 1,500 in 2014 to 52,000 in 2018, making the UK the biggest market in the world for the challenge followed by the US.

It comes as Waitrose reported five fold increase in searches for vegan food on their website in the days running up to New Year and a number of other stores looking at investing in vegan ranges.

Sainsbury's have announced a new Vegan range to be released today and Aldi will be releasing new lines later this week, describing the decision as "“More of what you WANT!”

Big name stars including Lewis Hamilton, the Formula 1 driver, and pop singer Ariana Grande are both vegan as the lifestyle choice becomes increasingly popular.