LUKA MODRIC is the biggest shirt seller at Real Madrid after Cristiano Ronaldo took his iconic No7 to Juventus, according to reports in Spain.

The World Cup finalist and ex-Tottenham man is one of the most quiet and modest top-tier footballers – rarely seen fronting ad campaigns or splashed across bill boards.

5 Luka Modric celebrated Real Madrid's Champions League on the pitch in Kiev Credit: Getty

But the Croatia playmaker – who clinched the player-of-the-tournament gong ahead of French Jules Rimet winners Kylian Mbappe and Antoine Griezmann – can shift serious units.

Spanish paper AS do not have official figures but club shop staff insist the 32-year-old schemer is the most sought after name and number in Madrid.

Real bosses have put Karim Benzema at the front of their marketing efforts but Modric has usurped the French striker in the popularity stakes.

Ron repaid a massive chunk of his £99million transfer fee on DAY ONE as Juventus sold 500,000 of his shirts.

Croatia star Luka Modric teary as he wins Golden Ball at World Cup 2018

5 Luka Modric had his family in his famous kit for the Liverpool win Credit: Reuters

5 Juventus fans in their thousands have been buying Cristiano Ronaldo shirts Credit: Splash News

The Real Madrid legend, 33, is on £500,000-a-week - one pound for every 'Ronaldo 7' top Juve have reportedly sold via their website.

Yahoo Italia claimed that figure is on top of 20,00 orders for the same shirt made on the Adidas site - and with the shirt costing €104 (£92), almost half of Ronaldo's fee has been recouped.

Meanwhile, Juventus have announced they will unveil the Portugal skipper in Turin on Monday, the day after the World Cup final.

Ronaldo himself has posted farewell photos with family and friends as he swaps Spanish giants Real for a side who have won Serie A seven years running.

Croatia World Cup star Luka Modric herds goats as a five-year-old

5 Young and old have flocked to buy the Juventus shirt of Cristiano Ronaldo Credit: Splash News

5 Real Madrid all-time great Cristiano Ronaldo joining Juventus has shocked Italian football and shifted shirts like never before Credit: Splash News

Real Madrid star Luka Modric appears to urge Neymar to join him after Brazil-Croatia friendly

The former Manchester United attacker jetted to Greek peninsula Peloponnese this month with girlfriend Georgina Rodriguez and son Cristiano Jr to relax and recover from the disappointment of only making the World Cup last 16.

Juventus president Andrea Agnelli flew out to see him during the holiday to persuade the five-time Ballon d'Or winner to join The Old Lady.

It is thought Juve boss Max Allegri then discussed the move with Ronaldo on the phone last Friday.

He leaves Real after hitting 450 goals in nine years, winning the Champions League four times and La Liga twice.