Most people who have treated themselves to a fancy Starbucks coffee have had a chuckle about the coffee chain spelling their name incorrectly on the cup.

Caffeine fanatics tend to just brush off the misspelling as a funny mistake, but YouTube channel Super Deluxe has a crazy theory. According to the channel, Starbucks spells your name incorrectly on purpose.

The video explaining Super Deluxe’s theory has gone viral, with over 23,000 views in just two days.

It opens ominously, panning onto a cup of Starbucks coffee with a misspelled name. The voiceover says: “If you have ever ordered a coffee at Starbucks, they have probably misspelled your name.”

“So we did an experiment.”

The YouTube channel, which prides itself on making videos that are more substantial than your average video, launched its own social experiment — in which one member of the team with a simple, easy-to-spell name went to see what happened at five different Starbucks in her area.

The voiceover revealed: “Molly is a person who works at Super Deluxe with a super-easy name. So we had her walk into five different Starbucks and see how the baristas spelled.”

Molly found that in the five Starbucks stores she went into, three completely misspelled her name on the cup. There was Molly, Molli, Mali and Mommy.

The YouTube video then asked: “What if the misspellings on your cup aren’t actually mistakes?”

“Think about it: Starbucks are the largest coffee chain in the world. Meaning that millions of people all around the world have their names misspelled on cups of coffee.”

“They take pictures of their butchered names and post them on Facebook, Instagram, Tumbler … whatever.”

“And what do all these pictures have in common? Two things. A misspelled name and that familiar green siren. Staring at you — with her all-knowing gaze.”

The YouTube video then played sinister music, with the Starbucks siren glowing in the dark.

“That’s right, sheeple, you’ve been giving Starbucks free advertising for years. That innocent little scribble on your pumpkin spiced latte is tugging on the subconscious of your friends to go out and buy pumpkin spiced lattes of their own. Only for them to have their names misspelled, take a picture and perpetuate this frothy cycle of control.”

“OK, hold on a sec. Has Starbucks really snuck this under our noses? Believe whatever you want. But maybe, just maybe, we’re onto something.”

If you do find that you have been conditioned into wanting a Starbucks coffee, here’s how one savvy shopper, instead of paying for one, got a free coffee every single day of the year.