TV Commercial Review Memorable Effective Style Heart or Humor Execution Good

The film “The Party’s Over” is part of “The Humane League” wider I’m Not Lovin’ It campaign. According to the “The Humane League”, the goal of the campaign is “to let people know that McDonald’s is ghosting its duty to improve the miserable lives of the chickens in its supply chain, while its executives and major shareholders rake in billions”.

The film was created by the advertising agency Don’t Panic and directed by Matias Rygh / Mathias Eriksen.

The marketing message is “As one of the biggest restaurant chains in the world, McDonald’s is profiting from chickens bred to suffer. Under their new “improved welfare” policy, chickens raised and killed for its menu are still forcefully bred to grow so large and so fast that they literally become immobilized under the weight of their own enormous bodies, often unable to stand or walk and left to lie in their own excrement. The issue is so severe that if we, humans, grew at a rate similar to McDonald’s chickens, we would weigh 660 pounds at just two months old”

Credits:

CREATIVE AGENCY: Don’t Panic

STRATEGIST: Florence Auckland (Strategist)

PRODUCER: Jennifer Clare Houlihan

CREATIVE PARTNER: Rick Dodds

HEAD OF ART: Paul Howard (Artwork)

SENIOR PROJECT MANAGER: Chloe Cross

FOUNDING PARTNER: Joe Wade / Mark Whiteway

PROJECT MANAGER: Jennifer Clare Houlihan

GRAPHIC DESIGNER: Ellen Crowther / Lucy Richardson

SENIOR CREATIVES: George McCallum / Saxony Goodwin

HEAD OF STRATEGY: Ellie Moore (Strategy and Engagement)

CREATIVES: Alice Dowdall / Madeline Charles

PRODUCTION COMPANY: Object & Animal

EXECUTIVE PRODUCER: Morgan Clement / Dom Thomas

DIRECTOR: Matias Rygh / Mathias Eriksen

DOP: Andreas Bjørseth

PRODUCER: Alex Chamberlain

PRODUCTION SERVICE COMPANY: Living Films

EDIT COMPANY: The Quarry

EDITOR: Owen Oppenheimer

COLOURIST: Julien Alary

POST PRODUCTION COMPANY: Electric Theatre Collective

PRODUCER: Antonia Vlasto

2ND OP: Taran Spear

MUSIC : Katy Jarzebowski

SOUND COMPANY: 750 MPH

PRODUCER: Chloe Sitton

SOUND DESIGN: Sam Robson / Neil Johnson

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