OUTRAGED parents have slammed Amazon for a "disgusting" Christmas advert that shows a dad delivering presents NOT Father Christmas.

Mums and dads have ranted at the giant online store, saying the ad has left them facing awkward questions from their kids.

2 Parents have slammed the absence of Father Christmas from the Amazon advert Credit: Amazon

The advert, one of several released by Amazon for the festive period, shows a dad hiding his packages from kids.

A parent slammed the advert writing: "So it’s Amazon that delivers Christmas is it? Disgusting that kids who believe in Santa are shown their dad running about with Amazon presents. This kills Christmas."

A mum also commented: "Thanks @amazon for your advert my 3 year old is asking why the man is hiding with presents, asking if he's Santa. #confusing #Christmas."

The anger came as families eagerly anticipate stores' festive TV offerings.

2 A dad is seen clutching Amazon parcels before hiding from his children Credit: Amazon

A spokesman for Amazon explained the situation to the Daily Mail saying: "Father Christmas and his elves are no doubt working around the clock to get presents to girls and boys around the world.

"These are just a few extra to give a little love from parents."

Sun Online has produced a lowdown of the best Christmas adverts ever - check them out here.

Parcels sing Roger Hodgson’s 'Give a Little Bit' in the 2017 Amazon Christmas advert, 'Give'

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