Name: Donte Colley

Age: 22

Claim to fame: Mr. Colley, a Toronto native, began posting dance videos to Instagram in 2015 , when he was in high school. While he dances — be it to Drake, the theme from “The Office,” Ariana Grande — emoji and affirmations flash across the screen in time with the beat and choreography. In one of his most popular videos, Mr. Colley dances to the opening song from “Friends ” (“I’ll Be There for You,” by the American duo the Rembrandts). Heart, rainbow and star emoji animate the screen, as well as text that says, “You’re meant to be here. Stay strong. You are not alone. You are you. Embrace that. Keep pushin’.”

Living his best life: The emoji and text have become part of Mr. Colley’s visual online identity. Earlier this year, he collaborated with Ariana Grande and Victoria Monet on the music video for “Monopoly,” which borrowed Mr. Colley’s style of having words pop up across the screen . He also dances in the video. In the last year his following has grown to 800,000, and his posts often accrue more than a million likes. His videos have been liked and shared by Beyoncé, Will Smith, Tracee Ellis Ross and other celebrities.