Catroulette for cats adoption

Simple. Cute. Possibly very effective. Catroulette is a website that offers the opportunity to adopt homeless cats. Freely inspired to the chat roulette concept, the website showcases random short videos of cats available for adoption in Belgium.



There are over 100 felines with their own video “CV” on the website and each video can be shared via Twitter or Facebook. Of course, since we are talking about cats there isn’t really much going on in the videos (can you tell I’m a dog person?? but the idea is absolutely brilliant and potentially very viral, given the popularity of cats videos on the Web.

The agency is Famous, Brussels.