Lexar memory cards have been a staple of the storage industry for over 20 years, but that time seems to be coming to an end as parent company Micron announced earlier this week that it’s discontinuing retail operations.

According to Micron’s statement, the company is killing the retail memory division to focus on “increasing opportunities in higher value markets and channels.” However, Micron said that it’s also looking into possibly selling all or part of the Lexar brand, so it might not be the end of the line for Lexar flash drives and SD cards just yet. The official blog post mentions that Lexar will continue to offer support for the transition, so you’re covered for now when it comes to whatever flash storage-related woes you encounter.

In the meantime, there’s always SanDisk, Transcend, Kingston, and more. Maybe that’s why Lexar is calling it quits.