(This riveting novel could become a best seller.) Lastly, there is the small matter that you probably haven't spent any real money testing your system, you only ran it on historical data and optimized the crap out of it to get great results. So you will need to insert a disclosure on that fact, along with other warnings. The best place to print it is at the very end of a long promotional piece. By the time your victim ..um.. reader gets to it, he will be so hyped it won't matter. Also, use a tiny font size so he will have to strain reading it. Here is an example ... HYPOTHETICAL PERFORMANCE RESULTS HAVE MANY INHERENT LIMITATIONS, SOME OF WHICH ARE DESCRIBED BELOW. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN. IN FACT, THERE ARE FREQUENTLY SHARP DIFFERENCES BETWEEN HYPOTHETICAL PERFORMANCE RESULTS AND THE ACTUAL RESULTS SUBSEQUENTLY ACHIEVED BY ANY PARTICULAR TRADING PROGRAM. ONE OF THE LIMITATIONS OF HYPOTHETICAL PERFORMANCE RESULTS IS THAT THEY ARE GENERALLY PREPARED WITH THE BENEFIT OF HINDSIGHT. IN ADDITION, HYPOTHETICAL TRADING DOES NOT INVOLVE FINANCIAL RISK, AND NO HYPOTHETICAL TRADING RECORD CAN COMPLETELY ACCOUNT FOR THE IMPACT OF FINANCIAL RISK IN ACTUAL TRADING. FOR EXAMPLE, THE ABILITY TO WITHSTAND LOSSES OR TO ADHERE TO A PARTICULAR TRADING PROGRAM IN SPITE OF TRADING LOSSES ARE MATERIAL POINTS WHICH CAN ALSO ADVERSELY AFFECT ACTUAL TRADING RESULTS. THERE ARE NUMEROUS OTHER FACTORS RELATED TO THE MARKETS IN GENERAL OR TO THE IMPLEMENTATION OF ANY SPECIFIC TRADING PROGRAM WHICH CANNOT BE FULLY ACCOUNTED FOR IN THE PREPARATION OF HYPOTHETICAL PERFORMANCE RESULTS AND ALL OF WHICH CAN ADVERSELY AFFECT ACTUAL TRADING RESULTS.



PART 3: Phone Calls

Tell inquiring callers you already sold 50 copies of this system to intelligent investors with only 10 remaining, wait, ... sorry, make that 9 now remaining, and that you are too busy to chat because you are monitoring a roomful of eggheads coding up improvements and eight phones are ringing off the hook. With heart pounding, beg the caller to come to his senses and snatch one of the last few remaining copies for the modest price of only $3,000. Of course, all sales are final and your credit card number pleeeeeez . . . . .? If they hang up, call 'em back ... again ... and again. Offer a demonstration disk for only $99. (You can make a lot of money selling just demos.) Offer snippets of trading periods where the system was near perfect. Persistence eventually wears down resistance. (Children learn that almost immediately.) And if they ask too many questions, respond by saying Mr. X is such a world reknown genius, it would be rude to ask him such simplistic questions. Once they feel guilty and/or ashamed, it's an easy sell.