LG Electronics introduced its V30 smartphone in August 2017, the first LG phone in a long time that uses an OLED display (a 6-inch curved flexible 1440x2280 LGD pOLED). It was assumed that LG will start adopting OLEDs in more of its smartphones going forward, but LG's latest G7 ThinQ uses an LCD and not an OLED.

LG says that it will only use OLED displays in its V series of "innovative" smartphones - the rest of LG's smartphone will continue to use LCDs. It may be that LGD does not simply have the capacity for more OLED smartphone displays - especially if it aims to supply Apple in 2018.