Digital marketing is also known as web marketing or internet marketing. It deals with the marketing of products or services using internet. If you are looking for the best Institute to learn Digital marketing then DigiGYAN Institute is the place where you should be. Our Digital marketing courses are meant for students, working professionals as well as business owners and entrepreneurs who are looking to take their career & business to global heights.

Our Courses are certified by Internet and Mobile Association of India( IAMAI), which is the highly respected industry association of India in Internet & Mobile domain. This means that you would receive Diploma course certificate by IAMAI & DigiGYAN, which has industry recognition.

Course Syllabus

The course outline of the program – Professional Diploma in Digital Marketing is provided below.

Module 1 – Introduction to E-Commerce and Digital Marketing :

Introduction to Electronic Commerce ; Impacts of Electronic Commerce; Market forces driving E-Commerce; Understanding Traditional Marketing and Digital Marketing; Digital Marketing Process; Digital Marketing tools and its techniques; Trends in Digital Marketing.

Module 2 – Creating a E-Commerce Website:

Types of Websites; Planning and conceptualizing a Website; Web technologies and hosting for E-Commerce site; Website design best practices; E-Commerce System Applications; Domain names and Domain extensions; Create a website using WordPress for practice and learning.

Module 3 – Search Engine Optimization (SEO) :

Understanding Search Engine: working, functions, major players; Keyword Research; On-page Optimization and techniques; Google webmaster and Google Analytics tools for site tracking; Alexa and Alexa integration; Off-page optimization and its techniques: backlinks, Directory submissions, forums, sites and blogs postings, Article writing and submission, Social Bookmarking, and more; Understanding Google Page rank; Local SEO; Search engine Algorithms; Google’s webspam algorithms to tackle webspam: Panda, Penguin, Humming bird updates.

Module 4 -Search Engine Marketing (SEM):

Understanding Inorganic/paid search; Overview of Google Adwords, Microsoft Adcenter and Yahoo Search marketing; Account Management; Campaign and Ad group Management; Understanding keyword targeting; Using different match types in keywords; Understanding terms like Adrank, Quality Score, bid, CPC, CPM, CPA etc; How to write compelling ads; Adwords Tools; Budgets and bidding; Measurement and optimization; Reporting and Analysis; Remarketing; Product listing Ads; Mobile Advertising; Creating Display campaigns; Tracking and measure view through conversions.

Module 5 -Social Media Marketing (SMM):

Understanding Social Media for digital marketing; Different platforms of social media: Facebook, LinkedIn, Twitter, Google+, Pinterest, and more; Video Marketing; Social media strategy; Making a Social Media content calendar; Make a Social media tactical plan; Social Media metrics and trends.

Module 6 – Inbound Marketing :

Understanding Inbound Marketing; Methodology of Inbound Marketing; Inbound channel; Learn how to attract potential customers and how to convert them; Converting prospects to leads using emails; Converting traffic to leads by website optimization and landing page optimization.

Module 7 Email Marketing :

Understanding Email Marketing and its working, Types of Email Marketing; Designing a e-mail campaign; Email list management; Challenges of Email marketing; Auto-responders in e-mail marketing; Challenges in bulk e-mailing; E-mail Analytics.

Module 8 -Online Display Advertising:

Display Advertising; Types of Online Advertising: Banner Ads, Rich media ads, Pop ups and Pop under ads, Contextual Advertising; Tracking and measuring ROI of Online Advertising.

Module 9 -Mobile Marketing :

Fundamentals of Mobile Marketing; Mobile marketing tools; Advertising on mobile devices; Launching an SMS campaign; Mobile and Social Media; Leveraging social media via mobile devices.

Module 10 Affiliate Marketing :

Understanding Affiliate Marketing: 3A’s of Affiliate Marketing, How to be a Super Affiliate; Selling through Affiliates; Branding through Affiliate Marketing; Affiliate management agencies; Managing Traffic from Affiliate Network.

Module 11 -Web Data Analytics :

Understanding Data Analytics; Data Analytics using Google Analytics; Setting up Google Analytics for your website: Account, Properties, Views, Filters, User Management; Understanding Google Analytics reports: Audience, Acquisition, Behaviour, Conversion, bounce and bounce rate; Integrating Adwords and Analytics account; Measuring performance of marketing campaigns with Google Analytics.

Module 12 –E-Commerce Marketing & Integrated Digital Marketing Strategy:

Marketing the E-Commerce company using digital media; Customer Targeting and Proposition; Selecting appropriate digital tools to create an Integrated Digital Marketing plan: SEO, SEM, etc. ; Creating a Integrated digital marketing strategy; Strategies to guide online shoppers to an E-Commerce website and persuading them to buy the products or services online.

Module 13- Capstone-Industry Project on Digital Marketing:

Understanding Marketing environment, Understand Business model of the Company, Develop Integrated Digital Marketing Plan & Strategy.

Module 14- Career Guidance Module for Digital Marketing Professionals:

Career options in Digital Marketing arena, Digital Marketing roles in industry, Skills & Competencies of a Digital Marketing Professional, Essential soft skills training for successful interviews.

Who should enroll

Students doing their Graduation/Post graduation in Management, Commerce, Technology, etc.

Working Executives/Managers in Marketing, Advertising, Media, and related domains.

Business owners, Professionals & Entrepreneurs looking to expand/start their business.

Key Benefits

Industry experts to train you

Learn A-Z of Internet Marketing

Earn a certificate by Internet and Mobile Association of India(IAMAI) which is recognized by Industry; Assistance for Google Certification

Better Marketability in the Job market and Better salary packages/ Job profiles.

Unlimited doubt clearance during and after the course is over

100% money back guarantee!

Research based Internship

Work as a Freelancer/Start your own business

24 *7 E-learning support

100 % Placement assistance

Flexible Learning modes (Weekend/ Weekday/ Face-to-Face/ Online mode)

Delivery Model

Classroom sessions (Face-to-Face & Online Instructor led Training)

Training Content (Presentation + Video)

Weekly exercises

Home assignments

Research projects

Q & A support

Weekday or Weekend class options

Digital Makreting Courses in Delhi | Seo Training in Delhi

Weekday Class (Evening Batch) : Mon – Fri (3 hours) (20 weeks)

Weekend Class (Morning/Evening Batch) : Sat (4 hours) (15 weeks)

Weekend Class (Morning/Evening Batch) : Sun (4 hours) (15 weeks)

Program Fee

Rs. 40000 (Special Limited Period Offer : Rs. 24,400)

How to Register

Call us on : 8800341422

Email : digigyan.in@gmail.com

Special Highlights:

Money Back Guarentee : In case you do not like our Digital Marketing Professional Training Course, do ask for 100% money refund after your 1st session or with in the seven days of registration.

Group Discount : Get 10% off on 2 registrations

Get 15% off on 3 registrations

* Service Tax as applicable