Lessons from and for nonprofits on organic user engagement Karen Hopper, Senior Digital Strategist at M+R, is no stranger to building relationships with organic visitors. Her agency focuses on serving nonprofit clients through both marketing and fundraising channels. Due to nonprofits’ public service role, organic is a major channel for incoming clients, donors, and information seekers. At Found Conference, […] Read Article

Mobile-first versus responsive design: where are we today? In July 2019, Google announced that it would begin indexing the mobile versions of all new websites by default. That announcement meant that Google is truly mobile-first: it will crawl and index pages using its smartphone agent, and it may not index the desktop version of your site at all. […] Read Article

UX design with your reader in mind for high performing content As marketers, we work under a dichotomy of bot-friendly page design and readability, constantly balancing UX design (your user experience) with the need to drive traffic through organic search. Luckily, improved search engine intelligence, along with search’s reliance on user traffic, means that readability for people typically translates into great […] Read Article

Building good SEO practices and sharing your SEO “maintenance” Here at Demandsphere, we’re all about a whole-team approach to building good SEO. But, how do you share SEO responsibilities across multiple departments? What should your team handle, and when should you all another team or a third-party? Jasz Joseph, a Senior Associate and Account Manager at SyncShow, stopped by […] Read Article

Five tools to help handle technical SEO On this blog, we often talk about the need for SEOs to wear a lot of hats. Following up on every technical issue your site can be time-consuming. For those of us without a development background, the technical side of SEO can be daunting. As search engines get smarter, technical […] Read Article

How to curate marketing influencers – and become one in your own industry In order to build rapport with an audience and create an authentic voice, marketers need to speak their audience’s language. One excellent way to do that: by using a translater. Community-building and influencer marketing are two tools to connect to your audience where they are by bringing members of that […] Read Article

Marketing funnel strategy – Better content through personalization If you follow this blog, you know we’re all about leveraging data to improve marketing strategy. As digital marketers, we have the opportunity to capture data from multiple channels to understand our audience. However, by looking at past data, marketers tend to fall into a common trap: focusing on existing […] Read Article

Using Google Search Console and better content choices for SEO Success If you’re a veteran SEO, Google’s Search Console (Webmaster Tools if you’re in the wayback machine) is probably one of the first tools you encountered — and it’s still extremely relevant today. Google Search Console is the direct line between your site and Google! Michelle Law, Senior Manager of Demand […] Read Article

Successful live video content marketing and SEO strategy Video is a powerful tool because it gives you something to see, hear, and experience. The combination of visual and audio content allows people to see the human side of your organization or product. So, it’s no wonder that video, especially live video, is a vital element of many organizations’ […] Read Article