Frequently Asked Questions

We built this service for ourselves and here is why.

Why do not just use Google Analytics?

Google Analytics is a great tool but it require writing a custom client-side code if you want to understand how a user interacts with your site in details. And in most cases, it is not a trivial code.

What do you call as triggered event?

It is an event which requires some reaction. For example, your customer fills only a part of checkout form on your site but did not finished the checkout process and just closed the browser. In such case, Formtrigger can send an email to that user with some proposal. Or, if the user just went to another page on your site, Formtrigger can show him a popup window. Then you have a chance to get such user back.