Founder: Adrian Sedlin

Adrian Sedlin and his company Canndescent represent the new face of legal marijuana in California. Canndescent is one of many indoor, industrial-sized pot growing operations in the works in Desert Hot Springs, California, a financially challenged community hoping to be saved by cannabis-generated tax revenue.

By mid-2019, Sedlin hopes his company will be earning between $70 and $75 million in gross revenue. He's also trying to rid marijuana of its stoner image, branding his product as the cannabis equivalent of premium wine, with corresponding prices. Canndescent is charging about $3k per pound for its product—from $1,000 to $1500 more than most competitors, hoping to appeal to Californians who might be trying pot for the first time once it becomes legal recreationally.