Nebraska released a new state slogan Wednesday with a self deprecating angle: “Nebraska. Honestly, it’s not for everyone.”

The Nebraska Tourism Commission shared the campaign, which is set to debut in the spring, at a Nebraska City Conference.

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State Tourism Director John Ricks told the Omaha World Herald that the Cornhusker State has consistently ranked as the “least likely state” tourists plan to visit, which means that his department has to think outside the box.

“To make people listen, you have to hook them somehow,” Ricks said.

“We had to shake people up.”

The new attempt to draw tourists to the state is a notable departure from their previous tagline, "Nebraska nice."

Twitter user @cesenmargeurite posted some of the advertisements going along with the campaign.