Harley-Davidson Inc. took a number of blows during the fourth quarter, with voluntary recalls hurting more than tariffs.

According to John Olin, the company’s chief financial officer, fourth-quarter tariff costs increased by $13.4 million, driven by increases in European Union and Chinese tariffs. For the full-year, the incremental tariff impact was $23.7 million.

The company HOG, -2.05% anticipated that 2018 tariffs would cost $45 million to $55 million.

However, selling, general and administrative expenses took an even bigger hit in the quarter from two voluntary recalls. The first, for a clutch recall on some Touring and Softail bikes, totaled $35 million. And a second brake recall on street motorcycles was a $20 million charge.

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In June 2018, Harley-Davidson announced that European Union tariffs would drive short-term costs, but some production would move overseas to offset those charges.

The bigger issue for the iconic motorcycle company is deceleration in the U.S. and a lack of millennial interest in Harley-Davidson bikes.

U.S. motorcycle sales fell to 20,849 in the fourth quarter, down 10.1% from 23,195 the previous year. Around the globe, sales dropped 6.7% to 39,311.

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To counter that, Harley-Davidson has focused on new products and engagement.

“In the U.S., we expanded our reach in a big way with the launch of a Harley-Davidson branded storefront on Amazon.com AMZN, -1.78% ,” said Matt Levatich, the company’s chief executive, on the earnings call, according to a FactSet transcript. “Sales were strong and the initial data indicates that the majority of people purchasing products on Amazon are new to the brand.”

The company also said it would add smaller bikes and is planning for electric vehicles.

Meanwhile, tariffs will continue to take a toll, with the cost expected to be about $100 million to $120 million in 2019.

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“These costs include E.U, China tariffs on our products shipped from the U.S. as well as U.S. tariffs on certain items coming back from international market,” Olin said.

Harley-Davidson shares have taken a 6% tumble in Tuesday trading after the company reported a quarterly earnings and revenue miss.

For the first quarter, the company expects to ship 53,000 to 58,000, and for the full year, it expects shipments to be about 217,000 to 222,000.

“U.S. retail sales continued its downward trajectory and remains a source of concern, in our opinion,” wrote Stifel analysts led by Drew Crum. “And ’19 shipment guidance implies levels not seen since 2009-2010. With that in mind, estimates will likely be coming down.”

Stifel rates Harley-Davidson shares hold with a $43 price target.