Google has repeatedly made its combative stance on cryptocurrency known via its policy updates governing its various platforms and how cryptocurrencies come into play. In the Mountain View, California-based tech giant’s latest move, they outright claim that cryptocurrency “isn’t real money.”

At the start of the year, Google banned all cryptocurrency related advertising from its AdWords platform, including ads promoting coins, to initial coin offerings, to trading advice, and everything in between. Months later, the policy was only partially reversed, and since then Google also banned cryptocurrency mining add-ons from its Google Chrome browser and cryptocurrency mining applications from its Google Play Store for Android devices.

Despite Google not favoring ads featuring cryptocurrencies, the emerging asset class is featured in Google’s most recent advertisement promoting their call-screening service.

In the ad, one of the actors is showing how Google’s call-screening service can prevent unwanted callers from reaching you, receives a message from his energy supplier. The electric company warns that the actor’s bill is “very high,” when the actor responds, saying that “cryptocurrency mining takes a lot of energy.” That’s when the other actor in the ad replies with:

“Cryptocurrency… that money isn’t real.”

While Google’s ad is correct that cryptocurrency mining can consume a ton of energy and drive up electricity costs, cryptocurrency most certainly is real money. Google clearly doesn’t respect the new technology and asset class, yet both Google and cryptocurrencies started out as a disruptive technology that wasn’t fully understood or utilized until many years after its launch.

Cryptocurrency is a young industry, and the most recent cryptocurrency bubble is regularly compared to the Dot Com crash in the early 2000s. From the ashes of the aftermath of the collapse of the first Internet companies, rose the likes of Google, Facebook, and Amazon. Google would be wise to not discount the new technology, as it could become an everyday household term, much like Google has become today from its early beginnings as a lifeless search engine.