Hudson’s Bay has become the latest retailer to drop Ivanka Trump Ivana (Ivanka) Marie TrumpSpecial counsel investigating DeVos for potential Hatch Act violation: report Trump, Biden vie for Minnesota Trump luxury properties have charged US government .1M since inauguration: report MORE’s fashion line.

The Canadian retail business, which operates stores in Canada and the United States, said on Friday that it pulled all of President Trump Donald John TrumpBiden on Trump's refusal to commit to peaceful transfer of power: 'What country are we in?' Romney: 'Unthinkable and unacceptable' to not commit to peaceful transition of power Two Louisville police officers shot amid Breonna Taylor grand jury protests MORE's daughter's products from its website overnight and plans to phase out the brand in the coming months.

“Hudson’s Bay is phasing out this brand through the fall based on its performance. As part of our regular course of business, we review our merchandise offerings and make appropriate changes,” the company said in an email to Global News.

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The news arrives months after digital strategist Shannon Coulter started the #GrabYourWallet movement in October 2016, which urges a boycott of retailers that carry Trump family products.

The company was on Coulter’s boycott list, which also features major brands like Macy’s and Amazon.

Ivanka Trump's name is also now gone from the long list of brands that @hudsonsbay carries on this page: https://t.co/svnUYakWyn pic.twitter.com/XGxGvaLKwf — Shannon Coulter (@shannoncoulter) July 13, 2018

Coulter also praised shoppers who participated in the #Baycott campaign, saying they helped prompt the company to drop Trump’s fashion line.

Just in case you didn't know, these women --> @AmandaStJean @samkj27 @JeanPodrasky @claude77 are the forces behind #Baycott, the boycott that specifically focuses on getting @hudsonsbay to stop doing biz w/ the Trump family. They are RELENTLESS and I LOVE THEM. ♥️ — Shannon Coulter (@shannoncoulter) July 13, 2018

Nordstrom and Neiman Marcus announced that they would no longer sell Ivanka Trump's clothing and accessories last year.