Samsung is often at the fore when it comes to new advancements in television technology, but its latest set marks an odd change of pace for the firm.

The Serif TV was inspired by the typing font of the same name, with its edges taking on the shape of a capitalised letter I, as you can see in the image below.

Samsung



Designed by Ronan & Erwan Bouroullec, the Serif has a thick chassis with jutting edges that make it look like something from the 1950s.



Despite its retro design, the set comes with modern technology on board, including WiFi and Bluetooth connectivity and smart features.

It will launch in three models, with a 40-inch UHD version spearheading the range, joined on the market by a 30-inch Full-HD edition and a 24-inch model.

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"Serif TV's shapes and colors break away from the usual theme of masculine, cutting-edge technology and extra-large dimensions," said Samsung on its website.

The Serif TVs are launching in the UK, Sweden, Denmark and France on November 2, with prices running up to £1,199 for the flagship model.

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