Sen.(R-Fla.) has raised more than $100,000 thanks to his water break moment during last week’s GOP response to the State of the Union, according to a report.

Rubio’s political action committee began selling water bottles branded with the Tea Party favorite’s name for contributions of $25 or more. Buzzfeed reports that after a week the effort has sold more than 3,100 water bottles.

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The water bottles were an attempt to capitalize on Rubio's swig of water while delivering the GOP response live last Tuesday.

While speaking to the camera, Rubio paused at one point and grabbed an off-camera water bottle to take a sip. The water break attracted widespread attention on Twitter and on late-night television.

Rubio’s PAC, Reclaim America, quickly put up a “Marco Rubio Water Bottle” for sale.

“Send the liberal detractors a message that not only does Marco Rubio inspire you… he hydrates you too,” said the website selling the bottle.

Rubio has taken the attention in stride, frequently joking about the incident.

“I mean I needed water, what am I going to do?” Rubio asked on ABC’s “Good Morning America” the day after his response, while again ducking away from the camera to reach for a water bottle. “God has a funny way of reminding us that we’re human.”