EDITION Hotels plans to change the hotel industry for the better

The chain will develop a catalogue of suppliers for single-use plastic alternatives

An initiative

launched by EDITION Hotels aims to make the luxury chain single-use plastic

free by the end of 2019 - and spark a movement among hoteliers the world over.

'Stay

Plastic Free'

The

initiative - coined 'Stay Plastic Free' - was sparked by Vice President of

Brand Experiences Ben Pundole, who was inspired by a growing anti-plastic

movement.

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Primary

goals of the program include a 90 percent reduction in single-use plastic at

EDITION Hotels by year's end, complete elimination in 2019, and a positive

influence extending to the hotel industry and beyond.

Campaign

'Stay

Plastic Free' will keep a running list of providers to help other hospitality

companies transition away from single-use plastic and toward a more sustainable

future.

EDITION

will also make an expository short film highlighting the single-use plastic

problem, and lead a campaign committee of major hotel representatives aimed at

solving it.

Pundole

anticipates that the most significant hurdle to overcome will be persuading

hotels to change their practice, despite the associated increase in cost.

EDITION Hotels can currently be found in London, Miami, New York, and Sanya (Photo: Instagram)

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'Conscious

approach'

Pundole

remains hopeful about the project in light of customer support, and a greater

shift toward more sustainable industries.

He said: "Until

very recently, this kind of initiative didn’t happen in the luxury space and

it's only just beginning.

"I think it

really helps that luxury brands like Gucci have committed to being a lot more

sustainable.

"There's

been a kind of conscious approach to next steps from companies that you never

thought you'd see doing this."