Brent Burns and Connor McDavid (the one with teeth) pose after their shooting contests. CCM Hockey

A couple weeks after its recruitment of NHL players as personal motivators, CCM, the former Adidas hockey brand and equipment company, already has two big names diving right into the gig.

Brent Burns and Connor McDavid, who both hauled in prestigious honors at this summer's NHL Awards, donned new Super Tacks 2.0 and RBZ FT1 sticks in a shooting competition for the CCM Carnival, the "dinner and a show" of the brand's new Team CCM endeavor -- a mission to bring "passionate hockey players closer to their favorite athletes" through a free app and personalized motivational videos.

What followed is exactly what you might expect from a hockey carnival. Dunk tanks on ice. A contest to break plates, then milk bottles. And popcorn.

Doesn't Burnzie's laugh just make this?

Gotta love the popcorn spill.

And we all knew Burns was getting dunked.