WOLFSBURG, Germany — A crane recently lifted away the enormous VW logo that sat like a giant hood ornament atop Volkswagen’s 14-story headquarters in Wolfsburg. Sometime after dark on Monday, a crane will lower an updated one into place.

The corporate face-lift, on one of the world’s most recognizable trademarks, is part of a push by Volkswagen toward a new era of emission-free vehicles. With a new, cleaner logo, the company is eager to turn the page on a diesel emissions scandal that has cost it billions of dollars, damaged its reputation and sent executives to prison. The scandal, in fact, hastened the company’s electric ambitions.

At the Frankfurt International Motor Show on Tuesday, VW will unveil its all-electric ID.3, the first of a planned lineup of affordable, mass-produced electric vehicles. Volkswagen hopes to sell one million a year by 2025. The company’s Porsche unit will also debut its first all-electric vehicle at the show, the Taycan sedan.

“It is hard to overstate how important both these cars are for their respective manufacturers,” Tim Urquhart, an auto industry analyst at IHS Markit, said in a report ahead of the Frankfurt show. “VW needs the ID.3 to present a compelling choice for buyers that would never before have even considered buying an E.V., a true electric people’s car.”