SAN JOSE – The San Jose Sharks ( @SanJoseSharks ) today officially launched the beginning of their 25th National Hockey League season, one day following the 25th anniversary of the June 28, 1990 groundbreaking of SAP Center at San Jose (then San Jose Arena).

Over the franchise’s first 25 years in the Bay Area, the Sharks have been one of the most successful, innovative and recognizable sports brands on the planet, dating back to their groundbreaking logo and the team’s iconic use of the color teal.

“The San Jose Sharks have established a proud and storied history in our first 25 years in the National Hockey League,” said Sharks Chief Operating Officer John Tortora. “It is our intention to honor and showcase that history this season in detailed fashion through a variety of activities. Most importantly, we want to thank and recognize our devoted and passionate fans, who have served as the driving force behind our franchise and the inspiration for the more than 300 players who have donned the Sharks uniform.”

Today, the team unveiled the details of many exciting platforms designed to honor their silver anniversary and celebrate 25 successful years in the Bay Area, many of which have been crafted in consultation with original Sharks marketing executive Matt Levine.

Throughout the 2015-16 National Hockey League season, the San Jose Sharks will honor and fondly recall their historic and proud past, including; the team’s inception in 1991; the global frenzy created by the team’s renowned logo and revolutionary use of the color teal; the long list of talented players and characters that have worn the Sharks jersey; the impact the San Jose Sharks have had on the City of San Jose and its surrounding communities; the immense growth of the game of hockey in the Bay Area; and most importantly, the unbridled support and passion of Sharks fans all across the globe.

Several of the team’s commemorative 25th anniversary logos were unveiled today via the team’s social media channels. The primary 25th anniversary logo features a new, “swimming” Shark with an exposed tail hovering above a diamond-encrusted “25”. This mark will be worn as a patch on the team’s game jerseys throughout the 2015-16 season.

#SJSharks will wear a new patch on game jerseys for the 25th Anniversary this season. A photo posted by San Jose Sharks (@sanjosesharks) on Jun 29, 2015 at 11:32am PDT

Also released today were some of the team’s secondary commemorative marks, one of which reflects the franchise’s heritage and the transition from the team’s original Shark logo to today’s more-defined and three-dimensional mark. A third new mark depicts the isolated “swimming” Shark, which modifies the team’s primary crest with the addition of the exposed tail.

For a limited number of games during the 2015-16 season, the team will wear a newly-created “Heritage Jersey.” This new jersey was developed by Terry Smith, who created the original Sharks logo and uniforms, and many of the other iconic designs associated with the team.

According to Smith, “The Heritage Jersey represents the present of the Sharks franchise while paying stark homage to its past.”

The Heritage Jersey, along with the game schedule of when it will be worn, will be unveiled at a later date.

From the franchise’s first fan favorites like Doug Wilson, Arturs Irbe, Kelly Kisio, Pat Falloon, Igor Larionov, Jamie Baker and Sergei Makarov, through today’s stars in Patrick Marleau, Joe Thornton, Joe Pavelski, Logan Couture, Brent Burns and Marc-Edouard Vlasic – and everyone in between – Sharks players have forged a life-long relationship with Sharks fans over the course of 25 years which will be richly revisited this season.

During the 2015-16 campaign, fans will have the opportunity to re-connect with players from the team’s past as many former members will be brought back to SAP Center and recognized. A full list of participating players and a schedule of events will be released at a later date.

Other engagement activities planned for the 25th anniversary season include:

A season-long season ticket holder recognition program

25th anniversary giveaway nights

Fan contests

Fan-selected Sharks all-time first and second team

Fan participation throwback nights

Enhanced 25th anniversary-themed content on sjsharks.com

Much more to be announced

More #SJSharks logos coming at ya! Expect to see a wide variety of 25th merch at the @SJSharksStore starting 7/6. pic.twitter.com/OFFuC2MKz2 — San Jose Sharks (@SanJoseSharks) June 29, 2015

A wide variety of Sharks-themed 25th anniversary merchandise will be available at the Sharks Store at SAP Center beginning on Monday, July 6.

The Sharks 25th anniversary season begins at Los Angeles on Thursday, Oct. 7 and the team’s home opener will be on Saturday, Oct. 10 at SAP Center at San Jose. The team’s complete 2015-16 schedule, can be found here.