A quarter before 2016 wraps up, and the future of fashion is in the hands and the smartphones of young designers like Eunice Sason from Pampanga.



Her clothes are available on online store Zalora, in a brick and mortar in Teacher’s Village, Quezon City, and on her very own Facebook Page.

Above: Taken at her booth at Wedding Destination last July in SM Clark

Beyond that, a browse through Instagram and Facebook photos of her work give us a look into what many young women in Pampanga and in the Philippines may aim for.

The simple cuts and the monochromatic shades of black, white, grey, baby blue and baby pink as well as coats made up of interesting textures.

They show power, ease, zen, creativity, and confidence that can be taken from a morning conference in a boardroom, to running errands for one’s entrepreneurial pursuits, to a night out with friends and family.

Eunice opens up about her thoughts on fashion and style here.

1. How old are you and where in Pampanga are you from?



I’m 27, from Angeles City.

2. You started out as a stylist. What got you into fashion design?

The dream of becoming a fashion designer has actually always been there. I used to draw clothes and shoes as a young girl. I just didn’t know I would actually do it. I studied Fashion Design and Fashion Styling and Communication at SoFA after trying out a corporate job when I graduated college. I started making clothes for my own clothing line and I never stopped since.

3. How do you train to improve your craft?

Above: Her booth at the Trendsetters Bazaar in Metrotent, Ortigas

I learn from the people around me, I read when there’s something I don’t know and I ask questions. I don’t stop at each mistake. I just continue working and apply what I learn. I make sure there’s something new for every collection and that my products improve in design as well as quality.

4. What’s in your fashion design tool kit?

It’s actually not a kit cause everything won’t fit! But the basic tools I use are fabric scissors, rulers, tape measure, dermatograph, tailor’s chalk, paperweights, pins, my basic blocks, pattern papers, pencil.

5. You describe your collection as minimalist and laid back. What kind of woman did you design this collection for?

Above: Model wearing the Levi Button Down Midi Dress

It’s safe to say that I make clothes that I would actually wear because my designs are inspired by my personal style - relaxed and effortless. Women who wear my designs, I would describe them as confident because they don’t have to try too hard to dress up.

Some of my favorite works so far are the reversible Laiya Coat (below), Samara Kimono, Samantha Coat (below), Over-sized Alta Jacket and the Levi Button Down Midi Dress (above).

Above: Model wearing the Laiya Coat



Above: Model wearing the Samantha Coat



6. If you could design something for a Kapampangan woman today, what would it look like?

Kapampangans like to dress up and look good but I don’t think we all dress alike. Maybe something every woman should own, a basic little black dress (LBD), which they can wear from day to night, dressed up or dressed down.

7. Where can Kapampangans buy your clothes?

You can shop my designs on Instagram (@eunicesasonclothingph) and Facebook (Eunice Sason Clothing)

My designs are also available at Zalora (zalora.com.ph/eunice-sason) and at To The Nines, Maginhawa, QC.

Above: Her booth at Wedding Destination last July in SM Clark

To those who are nearby and would like to actually try on the clothes first before purchasing them, they can message me through my social media platforms mentioned above or through email (shopeunicesason@gmail.com) to set a visit.



Eunice Sason Available at ZALORA Philippines

Shop Eunice Sason Online At Zalora Philippines.

Cash On Delivery ✓

Free Shipping Over P995 ✓

30 Days Free Returns ✓

Shop Now!

zalora.com.ph

Discover how young Kapampangans express themselves through fashion on #pormahanqngdalan.

Read the style stories of young Kapampangan fashion designers here.