THE US State Department has ramped up its media campaign against the Islamic State by posting photos of dead IS jihadis on their twitter page.

The ‘Think Again Turn Away’ official twitter account showed the photos of four dead militants who were reportedly killed in an air strike in Syria.

The aim of the account is to deter foreigners from joining the terror group.

STRATEGY: ‘Think Again Turn Away’ campaign to discourage people from joining IS

There are numerous other posts from the US State Department on the page which denounce IS and show the consequence of the US air strikes.

As well as carrying out these air strikes in Syria, the US media campaign against the terror group appears to be a key element in the fight.

The State Department Deputy Spokeswoman, Marie Harf, told reporters on September 5 that the anti-jihad campaign had already “been appearing in Arabic for quite some time. We are doing more in English as well.”

IS itself is no stranger to using social media to get their message across with numerous posts on twitter from them denouncing America and their supporters, such as Australia.

The world was also left shocked when they posted videos showing the beheading of journalists James Foley and Steven Sotloff as well as British aid worker David Haines.

US strikes in Syria target area where #ISIS advance forced Kurds to flee http://t.co/WQbKUHBY62 #thinkagainturnaway pic.twitter.com/r4SKlpwsxT — Think AgainTurn Away (@ThinkAgain_DOS) September 24, 2014

The Think Again Turn Away campaign does have its critics, however.

As a part of my first revolutionary decree, is to waterboard then kill by firing squad. Whom ever idea it was for Think Again Turn Away. — Young Lord (@Boriken1493) September 18, 2014

Supreme irony... The Obama camp denounced and criticised the tweeted pics of...wait for it...wait for Osama Bin Ladin! #thinkagainturnaway — James T Harris (@JamesTHarris) September 24, 2014