“With our long-time focus on data collection and the ability to improve product performance and custom-fitting techniques through expert analysis of a golfer’s tendencies on the golf course, it’s a tremendous opportunity for us to join with Arccos to help bring more visibility to the benefits of playing ‘smart’ golf,” said Solheim. “They’ve pioneered the game-tracking category and are recognized as the clear leader when it comes to providing on-course ‘caddie advice,’ performance tracking and post-round analysis.”