"This is a natural partnership for us- Macklemore is a huge fan of our Cold Brew and we're a huge fan of his creativity!" a press release said. "Macklemore has a huge passion for music and helping teens (through his Residency program,) which aligns with our core values, as well. We're about to launch a few products that truly make Cold Brew options limitless for our customers and he'll be a key part of that."