Disclaimer: I work at Best Buy, in the Home Theater department.

That said, it seems there's a bunch of misinformation going around, or at least a general misunderstanding of what's offered here. Compared to a normal Geek Squad TV and Video setup ($100) and an add-on network setup for home theater devices ($50), you are not paying any extra money for us to "sync" the 3D glasses.

Now, for nearly 100% of Giz readers, none of this stuff is necessary (though you are essentially getting it for free in the package) as most of us here have some degree of technical knowledge. But since working at Best Buy, I've come to the conclusion that about 85% of the TV buying populace can't tell a USB cable from an HDMI cable (in fact, I have on multiple occasions been asked why when they hooked their TV up to their computer with a USB cable nothing happened...), and for them, some of the Geek Squad services make sense to them.

Of course, I personally feel the services are a bit on the expensive side, and will usually see if they have friends or family able to help them out before offering the services to them.