The AFL has unveiled a spectacular new ad for the 2020 season, just days after the NRL copped criticism over its own campaign.

Centered around one word - Believe - the AFL’s campaign is a fresh spin on the 2018 slogan, 'Don't Believe In Never'. WATCH THE AD BELOW

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Round 18

The 2018 ads featured three major stories of adversity - Richmond's breakthrough 2017 premiership, Swan Aliir Aliir's journey from a Kenyan refugee camp to the AFL, and Dema, a teenager playing in a multicultural team in western Sydney.

This year, the advertisement features clips from fans emulating their favourite footy stars producing some of the biggest moments of the 2019 season, such as Essendon star Anthony McDonald-Tipungwuti’s matchwinner against North Melbourne.

It also uses clips of Nick Riewoldt ‘performing’ as Freddie Mercury before the Big Freeze At The ‘G, as well as MND ambassador Neale Daniher’s emotional speech to Melbourne players before that game on Queen’s Birthday.

Nick Riewoldt's 'performance' as Freddie Mercury at the Big Freeze features in the new ad. Source: Supplied

The ad concludes with Lance Franklin winking, before the phrase ‘Don’t Believe In Never’ appears, then having several words scratched out leaving simply ‘Believe’.

The AFL campaign is unlikely to draw the same criticism the NRL received when they released their renewed ‘Simply The Best’ video earlier this week.

Celebrating 30 years since the original campaign involving Tina Turner, fans pointed out several factual flaws in the commercial involving teams and dates.

The NRL has since moved to change certain elements of the ad.