We’ve covered Los Angeles-based Apliiq before. They rolled out customizable snapbacks, and then denim jackets last fall… and now, they expand with denim jeans.

The fashion company allows its customers to design their own jeans by selecting one of over 450 unique fabrics to accent the back pocket or inside cuffs of the pants. From subtle solids to eye catching florals, the fabric library has something that appeals to everyone.

As far as the jeans, they are slim fit, and are available in nine color washes.

When asked about the inspiration for the line, CEO & designer Ethan Lipsitz commented, “The streetwear community has always prided itself on individuality, creativity, and artistic expression. Our new denim line aims to tap into the creative potential of our audience and provide them a platform for personal expression with fabric. We are thrilled to offer jeans, especially to our devoted sneakerhead fans who want to create the perfect outfits to match their shoes.”

As part of their new custom denim launch, Apliiq released a collection of limited edition designs to show how subtle fabric selections dramatically change the tone and style of the jeans. To get yours, visit Apliiq.com.