GSM operator Aircel has launched 3G services in Mumbai, making the metro its third circle after Delhi and Rajasthan. The company, which does not hold 3G spectrum in the circle, had entered into an intra-circle roaming agreement (ICR) with Reliance Communications (RCom) to launch the services in Mumbai.

“With an upsurge in smart devices and data penetration, the customer is fast evolving and demands superior technology and affordable plans,” said Harish Sharma, Regional Business Head (West) at Aircel.

Aircel, which had won 3G spectrum in 13 circles, does not own the radio waves in Mumbai. Bharti Airtel, Reliance Communications and Vodafone India have spectrum in these circles.

The 3G services enable users to streaming various content such as sports matches, TV shows, Internet gaming and video calling, apart from better access to social media.