The 2015 Consumer Electronics Shows (CES) in Las Vegas, Nevada, USA has seen some big names tied to virtual reality (VR) this week. The likes of the NBA, Artists Den, Skybound Entertainment and more have pledged to make 360 degree video content for viewing with the likes of Samsung’s Gear VR smartphone-based head-mounted display (HMD). Now it’s been revealed that the world’s most popular wresting network, World Wrestling Entertainment (WWE), is also interested in VR content, which it is currently ‘testing out’.

The news was announced during a panel at CES titled ‘Masters of Trailblazing Content’, which VRFocus attended. Speaking on the session was WWE’s Chief Strategy & Financial Officer, George A. Barrios. He revealed that the company is currently testing VR content at the WWE Performance Center in Florida. “It’s very, very early days… it’s very expensive; the amount of cameras and post-production needed,” Barrios reasoned.

“We’re early days on what the content might be,” he continued. “We saw the live content – Cirque du Soleil – and we were blown away.” The Cirque du Soleil VR experience is an app that can currently be found on Gear VR.

It’s possible that this content could be yet another part of Samsung’s Milk VR, a VR video service that recently launched on Gear VR for free. The aforementioned brands are all producing content for this app, suggesting that it will play a large part in the company’s future. Skybound Entertainment in particular has confirmed that it is bringing a new thriller series to the app, while NBA will be producing backstage content for fans to enjoy. It certainly doesn’t take much to think of how VR content could be integrated into WWE.

VRFocus will continue to follow all applications of VR, including video, reporting back with any further updates.