Amazon could potentially tag-team with the world's biggest wrestling brand to gain an advantage in the streaming wars, according to a Needham.

Not only could the Jeff Bezos-led tech retail juggernaut buy the streaming rights to World Wrestling Entertainment content, but it also could potentially buy the whole company one day, Needham analyst Laura Martin said.

"We believe that such a licensing deal would put AMZN in the best spot to purchase all of WWE, whenever the family is ready to exit," Martin said. "Vince McMahon is currently 74 years old, going on 50."

WWE's over-the-top streaming platform would be attractive to Amazon or other streaming services because it brings in a loyal fanbase, unlike new shows the companies are developing.

"WWE's live programming is highly differentiated and its Raw, Smackdown and NXT brands are worth more than being any one of 500 series that have no builtin audience or brand," Martin said.