Rold Gold hitches a ride on the Flamin’ Hot Cheetos flavor wagon with the introduction of new Flamin’ Hot Thin Crisps.

The launch dovetails with the brand’s partnership with the National Hockey League as the official snack of the NHL.

And if you’re wondering, yes, it’s the same Flamin’ Hot flavor popularized by Cheetos. Both brands are part of the Frito-Lay portfolio.

Rold Gold Flamin’ Hot Thin Crisps can be found at retailers nationwide for a suggested price of $3.29 for an 8.75-oz bag.



Image – Frito-Lay