Performance sports apparel maker Under Armour Inc. is searching for space to open a Detroit store.

At Detroit Homecoming on Wednesday night, CEO Kevin Plank announced his site evaluation team was in the city seeking space.

“There are places that you have to be, places you should be and places you want to be,” Plank said on stage at the Detroit Opera House in an interview with Dan Gilbert, chairman and founder of Quicken Loans and Rock Ventures LLC. “What you’re building here … we want to be a part of.”

The announcement comes a week after its largest competitor, Nike Inc., submitted plans to the U.S. Green Building Council for Leadership in Energy and Environmental Design, or LEED, certification at 1261 Woodward Ave.

Nike is expected to open a "community store," which advocates for its employees to volunteer in the community.

Plank didn’t elaborate further on the potential Detroit store.

On stage with Gilbert, Plank described how a city can help establish the culture of a company. Plank founded Under Armour in 1996 before moving the company from Washington, D.C., to Baltimore.

“Something compelled me about Baltimore,” Plank said. “I can’t tell you why we’re there, but it helped define us, it’s where our personality comes from. Frankly, if anyone has a bigger chip on their shoulder than Detroit, it’s Baltimore.”

Plank has expanded the company to an international apparel powerhouse, recently signing National Basketball League MVP and Golden State Warriors captain Steph Curry to an endorsement deal. Plank said Under Armour generated $4 billion in sales in 2014.”

Gilbert and Plank emphasized the need for corporate leaders to create a "culture of empowerment" and "to build something "bigger than yourself" when building a company and a brand.

"Winning is a habit...and so is losing," Plank said. "I'm scared every day. I don't feel like we've made it; someone is always out there to catch us."