COORS LIGHT® COORS FOR CANINES OFFER

TERMS AND CONDITIONS

(Offer Items Available While Supplies Last)

NO BEER PURCHASE IS REQUIRED. PAYMENT OF DOG ADOPTION FEE IS REQUIRED, VENMO ACCOUNT REQUIRED TO REDEEM OFFER ITEM.

VOID IN CALIFORNIA, LOUISIANA, PENNSYLVANIA, SOUTH DAKOTA, TEXAS, VIRGINIA, WEST VIRGINIA, AND WHERE PROHIBITED.

The Coors Light® Coors for Canines Offer (“Offer”) is sponsored by MillerCoors LLC (“Sponsor”), 311 10th Street, Golden, CO USA 80401 and is administered by Prize Logic, LLC (“Administrator”), 25200 Telegraph Road, Suite 405, Southfield, MI 48033.

OFFER PERIOD: The Offer begins on February 4, 2020 at or about 12:00 PM Central Time (“CT”) and ends on February 21, 2020 at 11:59:59 PM CT, or once Offer Item (as defined in Section 3 below) supplies are exhausted, whichever occurs first (“Offer Period”). The Offer is redeemable only while supplies last. The Administrator’s computer is the Offer official clock.

ELIGIBILITY: The Offer is available only to legal residents of the fifty (50) United States and the District of Columbia (excluding California, Louisiana, Pennsylvania, South Dakota, Texas, Virginia, and West Virginia) who are at least twenty-one (21) years old. Employees, directors, officers, and agents of Sponsor, Administrator, and each of their respective parent companies, divisions, dealers, affiliates, subsidiaries, distributors, advertising and promotional agencies and suppliers involved in the Offer (“Offer Entities”), as well as the members of each of their immediate families (spouse, parents, children, siblings, and in-laws) and persons residing in the same household as such individuals are not eligible to participate. Employees, agents and officers of alcohol beverage retailers and distributors and their immediate family members and all other individuals/entities associated with this Offer are not eligible to participate. Void in the states listed above and where prohibited or restricted by law. Participation constitutes participant’s full and unconditional agreement to these Terms and Conditions and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Offer.

HOW TO PARTICIPATE IN THE OFFER & OFFER DETAILS: There is no beer purchase required. During participating store hours within the Offer Period a participant may complete the adoption process of one (1) dog (“Adoption”). Upon completion of an Adoption, a participant must, using an SMS-enabled mobile device, take a picture of the Adoption receipt with proof of adoption and send the picture as a text message to the short code 28130 (“Short Code”) stating the keyword “COORS4K9” (“Keyword”). Only a request sent to the Short Code with a picture of an original register Adoption receipt and Keyword will be accepted as a valid request. Adoption receipt must include:

Adoption receipt showing Adoption cost

Name of Adoption shelter

Adoption location/state

Date of adoption (Adoption must occur between February 4, 2020 and February 21, 2020)

Animal type (Offer only valid for dog Adoption)

All requests must be received by Sponsor or its authorized designee by 11:59:59 PM CT on February 21, 2020. Only valid while supplies last. NOTE: Proof of text message submission does not constitute proof of delivery or receipt of the text message. Once submitted, the participant will be sent a reply text message asking the participant to submit his/her 5-digit ZIP Code (“XXXXX”) and date of birth in the following format: “mmddyyyy”. Upon receipt of a valid 5-digit ZIP Code, date of birth, Keyword and picture of Adoption receipt, a participant will, subject to verification of eligibility and compliance with these Terms and Conditions, within twenty-four (24) to forty-eight (48) hours, be sent one (1) unique redemption code (“Redemption Code”) and a link to the redemption website (“Redemption Site”), via text message. Once a Redemption Code and Redemption Site link are received, the participant must access the Redemption Site and provide his/her date of birth and ZIP Code. Once provided, a participant will be asked to complete registration by entering the information requested on the registration form, which may include without limitation: his/her first and last name (initials are not permitted), e-mail address, complete mailing address (P.O. Boxes are not permitted), date of birth, telephone number and affirmation he/she has read and agrees to be bound by these Terms and Conditions. After submitted the required information, the participant will be asked to enter their unique Redemption Code to receive $100 Adoption fee reimbursement via Venmo (“Offer Item”). Venmo account required to receive Offer Item. A participant can create an account for free at https://venmo.com/. Subject to terms and conditions (https://venmo.com/legal/us-user-agreement/) and privacy policy (https://venmo.com/legal/us-privacy-policy/). The approximate retail value (“ARV”) of each Offer Item is $100. A total of one thousand five hundred (1,500) Offer Items will be available during the Offer. An Adoption receipt may only be used once to receive an Offer Item. An Adoption receipt may not be used by more than one (1) participant. Each Redemption Code can only be used once to redeem an Offer Item. Redemption Codes must be used by 11:59:59 PM ET on February 24, 2020.

IMPORTANT: Message and data rates apply. Not all mobile telephone providers carry the service necessary to participate in this Offer. Participants should consult their wireless provider’s pricing plans. A participant may, at any time, choose to stop participating in this Offer by sending an opt-out text message stating “STOP” to the Short Code. If a participant sends an opt-out text message, he/she will be sent a reply text message, which will confirm that he/she has been unsubscribed and will receive no further text messages. For help, text the word “HELP” to the Short Code. Each Text Message must be manually key-stroked/entered by the participant.

Limit: There is a limit of one (1) Offer Item per person/household during the entire Offer Period.

LIMITATION OF LIABILITY: By participating in this Offer, participants agree that the Offer Entities , and each of their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, stockholders, employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen, misdirected, postage due or undeliverable postal mail; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/Internet/Website/UseNet accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of registration information or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access; (vii) any injury or damage, whether personal or property, to participants or to any person's computer related to or resulting from participating in the Offer; and (viii) requests that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Terms and Conditions.

By participating in the Offer, each participant agrees: (i) to be bound by these Terms and Conditions; (ii) to waive any rights to claim ambiguity with respect to these Terms and Conditions; (iii) to waive all of his/her rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Offer; and (iv) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Offer, including, but not limited to, any Offer-related activity or element thereof, and the participant’s requests, participation or inability to participate in the Offer or using an Offer Item; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, receipt, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of any item (or any component thereof); (d) any change in Offer Item (or any components thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed items (or any element thereof), including but not limited to, Main-In Requests; or (h) the negligence or willful misconduct by a participant.

If, for any reason, the Offer is not capable of running as planned, or the integrity and or feasibility of the Offer is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor reserves the right, at its sole and absolute discretion, to abbreviate, cancel, terminate, modify or suspend the Offer and/or proceed with the Offer in a manner it deems fair and reasonable. In the event of cancellation, Sponsor will honor requests received up to the time of such cancellation, while supplies last. If Sponsor, in its discretion, elects to alter this Offer as a result of a Force Majeure event, a notice will be posted at www.promorules.com/PL013422.

Without limiting the foregoing, everything regarding this Offer is provided “as is” without warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or non-infringement

DISPUTES: THIS OFFER IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF COLORADO, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN JEFFERSON COUNTY, COLORADO. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“AAA RULES”). THE AAA RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN COLORADO. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN JEFFERSON COUNTY, COLORADO. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. PARTICIPANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY PARTICIPANTS AND/OR OFFER ENTITIES AND/OR ANY OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR OF THE TIME THE CAUSE OF ACTION OCCURRED, OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED.

PRIVACY POLICY: Any personally identifiable information collected during a participant’s participation in the Offer will be collected by Sponsor or its designee and used by Sponsor, its affiliates, designees, agents and marketers for purposes of the proper administration and fulfillment of the Offer as described in these Terms and Conditions and at Sponsor’s privacy policy at https://www. molson coors.com/en/ privacy .

GENERAL: This Offer is subject to a ll federal, state and local laws and regulations. Receiving an Offer Item is contingent upon fulfilling all requirements set forth herein. Offer valid for individual consumers only; requests from groups, clubs or organizations and fraudulent requests will not be honored. Offer Items have no cash value. Any attempted form of participation in this Offer other than as described herein is void and will result in disqualification. Sponsor reserves the right to disqualify any individual found, in its sole and absolute opinion, to be tampering with the operation of the Offer, to be acting in violation of these Terms and Conditions or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of the Offer. Any use of robotic, automatic, macro, programmed third-party or like methods to participate in the Offer will void any attempted participation effected by such methods and the disqualification of the individual utilizing the same. CAUTION AND WARNING: ANY ATTEMPT TO DELIBERATELY DAMAGE THE OFFER OR TO UNDERMINE THE LEGITIMATE OPERATION OF THIS OFFER IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of a participant , the request will be declared made by the authorized account holder of the telephone number used to participate in the Offer. "Authorized account holder" is defined as the natural person who is assigned to a telephone number by a telephone service provider. Each participant may be required to show proof of eligibility and compliance with these Terms and Conditions. If any provision of these Terms and Conditions or any word, phrase, clause, sentence or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Terms and Conditions valid and enforceable. The invalidity or unenforceability of any provision of these Terms and Conditions will not affect the validity or enforceability of any other provision. Sponsor’s failure to enforce any term of these Terms and Conditions shall not constitute a waiver of that provision and such provision shall remain in full force and effect. All materials submitted will not be returned. In the event of any conflict with any Offer details contained in these Terms and Conditions and the Offer details contained in any promotional materials (including, but not limited to, point of sale, television and print advertising, promotional packaging and other promotional media), the details of the Offer as set forth in these Terms and Conditions shall prevail.

Sponsor: MillerCoors LLC, 311 10th Street, Golden, CO USA 80401.