People have also expressed their frustration to me that through highlighting this chauvinist label, I have given Madhouse great publicity and it will financially benefit. Really? It can hardly claim the same brand awareness level as the likes of Topman – plus the company has yet to even respond – or fix its dreadful website – which has been down for at least the last three days. This is a moot point. I don’t think anybody expects hordes of people to specially seek out Madhouse as their shopping destination this weekend.