I spent the rest of that night researching the Etsy and Facebook APIs. If you aren't sure what an API is, good for you, you probably have a life, enjoying bottomless mimosa brunches with your besties. Essentially it's a (sometimes) free way for programmers to gain access to Etsy, and Facebook data. I put two and two together. I could use the Etsy API to take my wife's listings and programmatically move those over to Facebook Ads. Yay technology!

My wife was surprised when she woke up the next morning and asked about how the progress was going. I moderately answered,

"Wellllll, I wasn't able to create your Ad last night, BUT.... I did do some research into.."

She cut me off.

"Wait! So we don't have an ad created yet?"

I then went on to tell her how lazy I am and why it would take forever to create an ad by manually searching for the same images she used for her listings, why it would take forever to copy and paste titles and descriptions into an Ad campaign. I also made the point that Facebook's Ad manager is a pain to use! Have you seen that thing!? I didn't know it at the time but I was coming up with my value proposition. I was trying to find product-market fit. Her eyes started to gloss over, but in the end, she was onboard with the idea. So I got to work.