Vodafone in India is massive with total number of 141,519,840 subscribers i.e. 21.54% of the total 657,158,013 Indian mobile phone subscribers. With 29 states in India, it was challenging to come up with one communication style that would appeal to all different consumers across all states. This campaign not only solved this problem but also proved to be immensely effective, in fact it is still in use after more than four successful years.

All began with this doodle. Enjoy!