Annie Oakley's hat, guns going on auction block

Annie Oakley first gained fame in the 1880s and 1890s for her shooting prowess with Buffalo Bill's Wild West Shot. Oakley died in 1926, but she has endured as a pop culture icon. Annie Oakley first gained fame in the 1880s and 1890s for her shooting prowess with Buffalo Bill's Wild West Shot. Oakley died in 1926, but she has endured as a pop culture icon. Photo: Courtesy Of Heritage Auctions Photo: Courtesy Of Heritage Auctions Image 1 of / 1 Caption Close Annie Oakley's hat, guns going on auction block 1 / 1 Back to Gallery

DALLAS — Relatives of legendary sharpshooter Annie Oakley are offering a collection of items, including her Stetson hat, guns, letters and photographs, in an auction that one expert says hits the mark for its breadth and sentimental value.

On Sunday, Heritage Auctions will offer about 100 Oakley-related items in Dallas, including a 12-gauge Parker Brothers shotgun that is expected to fetch about $100,000. Two Marlin .22 caliber rifles are expected to sell for more than $20,000 each.

Oakley gained fame in the 1880s and 1890s for her shooting skills as a performer in Buffalo Bill's Wild West show. She died in 1926 at 66, but she has remained a pop culture icon.

“The country kind of took her to heart,” said Tom Slater, Heritage's director of Americana auctions.

Through the decades, her likeness has appeared on everything from dolls to lunchboxes, and her life story inspired a Hollywood movie and Broadway's “Annie Get Your Gun.”

“She was just sparkling as a public performer,” said Paul Fees, former senior curator at the Buffalo Bill Historical Center in Cody, Wyo., with whom Heritage consulted on the auction. “This petite person handling firearms was startling. She was a natural at it. She made it look easy.”

The items are being offered by Oakley's great-grandnieces, sisters Tommye Tait and Terrye Holcomb of California. They inherited the items from their mother, Billie Butler Serene, who died in 2009 at 95.

Serene was raised by her grandparents, and her grandfather, William Butler, was the brother of Oakley's husband, Frank Butler, a marksman who became Oakley's manager. Oakley and Frank Butler frequently visited and Oakley taught Serene how to handle a gun.

“They were fun, and they were almost like surrogate grandparents to her,” Holcomb said.

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Relatives of legendary sharpshooter Annie Oakley are offering a collection of items, including her Stetson hat, guns, letters and photographs, in an auction that one expert says hits the mark for its breadth and sentimental value.

Holcomb said she had grown up with many of the items, such as Oakley's famous Stetson with ribbon trim — expected to sell for more than $4,000 — which was a favorite for school plays and Halloween costumes.

But Holcomb and her sister didn't realize how many of Oakley's possessions their mother had until they went through the West Los Angeles house after her death.

Fees said several museums across the country have collections related to Oakley, including the Garst Museum's Annie Oakley Center in her hometown of Greenville, Ohio, and the Buffalo Bill Historical Center.

What makes this auction significant, Fees said, is the number of items in the collection and the fact that it's been in the family all this time.

He also said many of the letters speak to how close the family was. In one letter to William Butler, Oakley refers to Serene, telling him to “give dear little Billie a big hug.”

“The correspondence in this collection is really emotionally revealing,” Fees said.

The photos in the auction include several of Oakley hunting with her dog, Dave, and more formal shots of her posing with a gun. A promotional mini-postcard that Oakley sent William Butler has the words “Compliments of Annie Oakley” on the front with an adjacent heart that's been pierced with a bullet.