In an interview with IGN at E3 2014, Phil Spencer described how he would've handled the Xbox One differently had he been the Head of Xbox from the start of the project (Spencer was only in charge of first-party software then as the head of Microsoft Game Studios), saying he would've focused the company's messaging on the games in the beginning and talked more about the TV and entertainment stuff later.

“ "You can’t win a console battle with the entertainment features alone. You have to win as a gaming console first."

"The thing you see from us now, and I’ve said this to you before, is a strong focus on, 'What’s the customer we have to win?' Every year we’ve gotta win the guy or gal who says, 'I wanna play games on my TV. What’s the right console for me?' I want those people to pick Xbox. That means we need the best games on the platform – I think our 2014 lineup looks strong. I want to show 2015 stuff that’s coming. I’m really proud of the games for the remainder of the year that are going to be on our console as exclusives and third-party."I do think in the long run, the entertainment features that we’ve talked about are important to our long term success. People shouldn’t try to take away that we’re somehow trying to put those in the back corner. You can’t win a console battle with the entertainment features alone. You have to win as a gaming console first. For me, it’s not as much as a pivot as a sequencing of the focus. And that’s what I’m trying to do now, is understand who our core customer is and how we have to win.

Ryan McCaffrey is the Executive Editor at IGN Xbox. He used to own a DeLorean, which is weird. Follow him on Twitter , on IGN , catch him on Podcast Unlocked , and drop-ship him Taylor Ham sandwiches from New Jersey whenever possible.