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After a viral post generated $3,000,000 in new clients in just 2 weeks, Daniel Daines-Hutt was exhilarated and overwhelmed. Over the next year, he struggled to keep up with the work. He needed a way out, so he started making his own content.

Daniel is a self-confessed marketing nerd with a background in direct response advertising. Ironically, it’s his content that people actually know him for. He has made some of the top content on inbound.org and GrowthHackers. When he’s not in the ocean or nerding out with some good sci-fi, he teaches people how to write less often but get more traffic.

More content doesn’t mean more traffic, so listen in as Daniel shows you how to turn old blog posts into killer content, get direct access to people’s lizard brain, and crafting ads that get $22 back for every $1 spent. Nerding hard as Matt and Joe are? Then go check out Stephen Esketzis and Travis Houston too!

Daniel was actually a guest who pitched us to be on the show. We were totally WOW’ed by his approach so we wanted to share his method with you. He gets a 70% conversion rate when pitching to be on a podcast. He’s put together his entire process into an easy to follow a step-by-step system called Perfect Podcast Pitch. If you want to start guesting on shows and building your own audience, then check it out now.

You’re more likely to get someone to take an action if you can make it simple.” -Daniel Daines-Hutt

Download The Episode Companion For This Episode

Some Topics We Discussed Include:

How to make $22 for every $1 spent on ads

Why you have to STOP making content

Pirate Metrics to know your numbers

An article format that converts at 20-80%

The only 2 types of articles people read

One hack to increase opt-in by 40% (and another for 40% more!)

Using Rick & Morty to get perfect copywriting

Blending AIDA and BAB into tasty, persuasive content

The 4 types of customers you must write for

Pre-frame: it’s a content journey that leads to sales

Simple outreach methods to build backlinks

4 test elements to perfect your ads

How to make ads cheaper and more effective on Facebook

Contact Daniel Daines-Hutt:

References and Links Mentioned:

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