There’s a lot of misinformation out there regarding the best way to care for your vagina. While some advocate for elaborate cleansing and pampering rituals, such as vaginal steaming (looking at you, Gywneth!), most professionals recommend simply washing with mild soap and water—or even just water alone—and letting Mother Nature take care of the rest. At the end of the day, though, the best feminine care approach is the one that works for you—after all, you know your body better than anyone else.

Unfortunately, for those who prefer a more hands-on approach to cleansing and grooming, there are a lot of products on the market that aren’t all that safe for your sensitive lady parts (douching, for instance, which has been linked to ovarian cancer, is a pretty big no-no). The new VMAGIC Feminine Lips Stick, however, is not one of them.

As Refinery29 reports, the Feminine Lips Stick is a sort of balm for your (non-facial) lips, designed to help soothe dry skin, chafing, or any other skin irritation you may have down there. It’s made for use on your vulva—or, basically, anything external—but won’t cause any irritation if it gets inside your vaginal canal, since it’s all-natural and is made without chemicals, irritants, and preservatives. Instead, the formula features a handful of organic food–grade ingredients, including olive oil, avocado oil, beeswax, and honey. Supposedly, the Feminine Lips Stick is even safe to eat (although, we can’t guarantee it tastes any good). And, if you're into this sort of thing, last week Khole Kardashian announced in her app that she used another VMAGIC product—the Skin Cream—calling it "Aquaphor for your vagina."

Want more? Check out these Allure-approved ways to give your vagina the love it deserves.

Courtesy VMAGIC

The balm comes in a discreet tube, virtually indistinguishable from ChapStick (aside, of course, from the label), and retails for $18 at VMagic’s site. We haven’t tried it for ourselves, so we can’t promise it’ll live up to the brand’s claims, but the irritant-free formula certainly seems promising. Our suggestion? If you suffer from dry skin or chafing—like from spinning, or sex, or a scratchy thong—and/or are interested in trying out the Lips Stick, talk to your gynecologist and go from there. And, as always, listen to your body: It knows best.

Plus: Why is it so hard to say "vagina"?