GRAND RAPIDS, MI - The $6,000 video made to showcase Grand Rapids for the CEOs for Cities conference earlier this month is finding a new audience on social media.

The video, titled “Art of the Collaborative City,” has been watched more than 14,000 times on YouTube.

“We are glad it was well-received by the community,” said said Kristopher Larson, CEO of Downtown Grand Rapids Inc. “We are very proud of this piece because it shows how much we can shine.”

The three-minute video was created by Storytelling Pictures, a Grand Rapids film company, and features images of the city, as well as Lake Michigan and ski slopes.

Larson said the video was designed to set the groundwork for CEOs for Cities, and to champion the city’s successes. Now, it's being used to support business and convention recruitment, talent attraction and for the community members to share with their contacts.

“We thought it could have legs as being used by other organizations and even individuals,” said Larson, adding that some requests have from people who want to lure their grown children back to the area.

The $6,000 cost of the video was split between Downtown Grand Rapids Inc. and Experience Grand Rapids.

"It's really a good deal," said Larson, noting that Storytelling Pictures reduced the price because "they recognize it was a community benefit."

The video will also be featured on Downtown Grand Rapids Inc.’s website when it is completed. (The organization is being created from the merger of the city’s Downtown Development Authority, Downtown Alliance and the Downtown Improvement District.)

“I don’t think of the video as the property of Downtown Grand Rapids Inc. or Experience Grand Rapids,” said Larson. “We didn’t produce it as something we own, but as something we could give to the community to promote how great we are.”

The video highlights the different awards or accolades Grand Rapids has gathered in recent in years.

Larson said he advocated for getting the Beer City USA mention in there.

The video is being re-edited to add some additional kudos, The Rapid being named "Outstanding Mid-Size Transportation System" in the country for 2013.

“That is a critical point of decision-making when people decide where to move,” said Larson. “Fifty-three percent of millennials over 21 years old don’t have a driving license. This is the same age that our employers are competing for.”