Do I need a Single or Double Sided Feather Banner?

When it comes to buying a custom Feather Banner one of the first decisions you will have to make is whether you will need a single or double sided feather flag. Most first time buyers would assume that all advertising flags are printed on both sides. So the first place we should start is the difference between a single and double sided flag banners.

Single Sided Feather Flags-

A single feather sided flag is just that, they are printed on one side, but the design bleeds through and shows on the other side in reverse. There are varying degrees of how much the design bleeds through ranging from 20% – 90%. The percentage depends on the dealer/printer. Single sided flags work well along a roadside or in situations where the main goal is visibility and drawing attention. As long as the text is simple it can be read by passing traffic or from afar even from the reverse side. Large eye catching images can make single sided feather banners effective. For example a flag with picture of a large snow cone or taco says it all even in reverse.

Double Sided Feather Flags-

Double sided feather flags are two printed flag banners that are sewn together. Most often with a blocker layer between the two flags. This prevents light or the design from the backside distorting the presentation. The double sided option also allows for you to have a different design on each side. Double sided flags work well when the main purpose is relaying a message or information. when your target audience will be close to the flag. Double sided flags work well indoors or outdoors where foot traffic is passing close by. A double sided flag allows detailed information about your product or service.

Which Flag Banner option is the most popular? –

You will find most banner flags are single sided. Especially when you consider that all pre-printed advertising flags are single sided. The bright colors and large lettering grab attention and in most cases the human mind reverses the message. Passing traffic hardly notices that the message is in reverse on the flag.

Which option should you choose? –

The answer to this question depends on the main purpose of the feather flag. Use our simple quiz below to help you in deciding whether you need single or double sided banner flags.

Answer each question below and use the point value indicated for your answer-

Are you going to use the flag to draw attention or deliver a message with details about your product, service, or event? Primarily Draw Attention- 0pts, Deliver message or details- 2pts

Are the flags going to viewed from a distance of 50 yards or more? Yes- 1pt, No- 2pts

Will you need more than four words on the flag? Yes- 2pts, No- 1pt

Will you be using the flags indoors? Yes- 3pts , No- 0pts

• Will people be standing or walking within 5 feet of the flag, for example at a booth or stand? Yes- 2pts , No- 1pts

So if your score is 6 or less a Single Sided Feather Banner may be your best option.

If your score was 7 or more a Double Sided Feather Banner may be your best option.

This quiz is meant for suggesting an option, you should review all of the goals you are hoping to achieve with your custom banner flag. Once you have established what the primary purpose of the flag you should have no problem deciding which option will work best for you.