We’re used to the idea of people renting out their homes for holidays or using their cars as taxis. Now, Japan, with its complex social codes, is at the forefront of a new trend. Ossan Rental offers middle-aged men for hire, for fun and companionship. Ikeda, 46, explains how he runs and works for the agency, seeing around 30 clients a month for activities that range from singing karoake, bartending and attending baseball games.

Photo: Rent a middle-aged man in Japan graphic Credit: BBC