Well, so much for a gay Hallmark movie. The tv channel can’t even handle pushback for a 30-second ad.

Earlier this week, we shared with you the news of One Million Moms and their latest petition. The conservative group was offended by the inclusion of a 30-minute same-sex wedding ad on the Hallmark TV channel. And now, unfortunately, it seems that Hallmark has relented to the anti-gay organization.

Hallmark has decided to pull four ads from the wedding planning website Zola that featured a lesbian wedding. According to the New York Times, an employee of Hallmark’s parent company reasoned that the channel does not accept “controversial ads.” Due to the backlash from the Zola ad and the “public displays of affection,” the ad violated the channel’s policies.

Keep in mind, Hallmark has decided to keep the Zola ads that involved a bride and groom kissing at the altar. They’ve ultimately only rejected the gay-themed ads.

In response to Hallmark’s decision, Zola has expressed disappointment in the tv channel. Thus, they’ve pulled all their ads from the channel.

“The only difference between the commercials that were flagged [for removal] and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing,” said Zola’s chief marketing officer Mike Chi.

“Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”

It seems that Hallmark is not on the side of LGBTQ people and same-sex love. If it only took a single open letter to make Hallmark reject these 30-second ads, we can’t expect any actual support from them. But, we can expect Hallmark to continue selling gay-themed greeting cards to us.

What we CAN do is send our own messages to the Hallmark company and let them know our thoughts. If you feel inclined to do so, you can head over to Hallmark’s contact page, their Facebook page, or their Instagram page. Let them know exactly how you feel about this entire situation.

Sources: The New York Times,