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A wine company's 'sexist and degrading' advert has now been banned after it was criticised by viewers for allegedly objectifying women and making references to sexual acts.

Premier Estates Wine shared their advert for their wine with the hashtag #TastetheBush, a subtlety that wasn't lost on viewers when the glass was put down on the table in front of an actress.

The campaign caused outrage online and led to several complaints to the Advertising Standards Authority (ASA), who have now banned the advert.

The Australian wine company's ad shows the woman taking a sip of the beverage before looking at the camera, saying: "Mmm, luscious, earthy, bursting with fruit and spice."

She then adds: "Australia practically jumps out of the glass - in fact, some say you can almost taste the bush."

The ASA confirmed they received eight complaints about the advert.

In a statement, the ASA said: "The ASA considered that most viewers would understand the claim "… some say you can almost taste the bush" to be a reference to oral sex, particularly given that it was accompanied with the image of the wine glass positioned directly in front of the woman's crotch.

"The line appeared towards the end of the ad and, in conjunction with the image, which emphasised the sexual connotation, created the final impression left by the ad.

"While the woman was immediately aware of the double-entendre and seemingly only mildly embarrassed as a result, we considered that it served to undermine her as, until that point, she had been portrayed as confident and in control while discussing the merits of the wine, in what appeared to be a relaxed and informal party atmosphere.

"For that reason, we considered that the ad presented the woman in a degrading manner, and concluded that it was likely to cause serious or widespread offence."

The latest 'bad taste' advert - followed Protein World's controversial 'Beach Body Ready' campaign and the Bic stationery fail - and showed that advertisers are working on any level to get their product known - even if it's for all the wrong reasons.

Twitter comments included Princess Pocket who told then: "Thanks for your ad. Now I know what brand to avoid like herpes".

Noel Douglas called it "sad", adding: "So Premiere Estates Wine don't believe in treating women with respect? Wow full on sexism."

Tuco added: "2015? I suggest a deliberate attempt to grab attention with a frankly deeply offensive piece of advertising."