Buckeye police faced international scrutiny Friday when a video went viral on the Internet, showing a man with a bloodied face lying in a pool of blood and apparently unconscious on the floor of a Walmart after police stopped him during what they allege was a shoplifting incident.

At one point, the video shows Jerald Allen Newman, 54, face-down, handcuffed and bleeding after a Buckeye police officer took him to the ground Thursday about 10 p.m.

Video posted on YouTube of a bloody takedown

Officers in the video are shown sopping up blood as outraged customers yell expletives and say, "He was just shoplifting!" "That's police brutality," and, "He wasn't doing anything."

Newman was booked into Maricopa County's Fourth Avenue Jail on a count of shoplifting and resisting arrest.

The arresting officer, who was working off-duty and whose name is redacted in the Buckeye police report, said he was at the store to help Walmart control the crush of shoppers at a Thursday- night sale.

The officer wrote in his report that several store employees and shoppers reported seeing the man shoplift. "I was stopped by a Walmart assistant manager and told of a male subject having just concealed a video game under his shirt to shoplift,'' the arresting officer wrote in his report. The officer wrote that Newman refused several commands and tried to get away. The officer used "a leg sweep" to take Newman down.

The police report said, however, that Newman's wife believed that the whole incident was a "misunderstanding" and that her husband had put a video game into his waistband to free his hands to help his grandson, who was caught in the crush of shoppers.

After the leg sweep, the officer wrote, "Jerald fell ... to the ground. I then observed blood coming from Jerald's head and that Jerald was not moving."

Walmart spokeswoman Ashley Hardie said, "We're concerned whenever there's an incident involving one of our customers. ... We're in contact with the local police and sharing any information we have with them for their investigation.''

Newman was treated by paramedics at the scene for facial injuries and taken to a medical center for further treatment before being booked into jail.

The Associated Press contributed to this article.