CLEVELAND -- Pat Shurmur quickly turned rookie quarterback Sam Bradford into a rising NFL star. Shurmur's next project will be tougher.

The Cleveland Browns are no easy fix.

Shurmur, St. Louis' offensive coordinator the past two years, was hired by the Browns on Thursday, ending a search for their fifth coach since 1999 that began when team president Mike Holmgren fired Eric Mangini on Jan. 3 after his second straight 11-loss season.

Shurmur isn't a big-name hire, and his addition won't trigger a celebration by Browns fans or a rush of season-ticket requests.

But to Holmgren, the 45-year-old's last name means success.

Shurmur's late uncle, Fritz, was Holmgren's defensive coordinator in Green Bay when the Packers won the Super Bowl in 1996. And in hiring a candidate with no head coaching experience, Holmgren is following the same path he took in getting to the top of his profession.

Like Shurmur, Holmgren was a quarterbacks coach and an offensive coordinator before getting the Packers' job in 1992. When Shurmur, who was the first of three known candidates to be interviewed, sat across the desk from Holmgren, Cleveland's top football executive may have seen a younger version of himself.