(CNN) For Donald Trump, image is everything.

How you look is a major marker for how you will do in Trump's world. You need to look the part for him to imagine you in the job. Your personal story has to stand out in the crowd.

"To lead the Pentagon, Trump chose a rugged combat general, whom he compares to a historic one. At the United Nations, his ambassador will be a poised and elegant Indian American with a compelling immigrant backstory. As secretary of state, Trump tapped a neophyte to international diplomacy, but one whose silvery hair and boardroom bearing project authority."

That "central casting" view of the world goes for reality TV contestants, Cabinet picks and, yes, likely even Supreme Court justices.

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