The brand was founded by Rachel Simpson in 2008 with one simple mission- to create beautiful shoes. Rachel didn’t want to change the world or break new ground (that came later), rather to keep the art of original design and traditional shoe making alive in a world of increasingly fast, copycat fashion. Answering the question what was it all about, Rachel would answer, “just beautiful shoes”.

The company now sells thousands of pairs of those beautiful shoes all over the world, which are as known for their effortless comfort as much as their distinctive signature style. Every single shoe and bag is designed exclusively in house by Rachel and the team who are passionate about original creativity.