The ongoing conflict in Yemen has turned into a war of competing bounties, with a $10 million reward now being offered for the capture of two of the Iranian-backed rebellion’s senior figures.

Last week Vocativ reported that Houthi rebels were offering a 20-million Yemeni rial ($100,000) bounty for the capture of president Abd-Rabbu Mansour Hadi, who fled the country shortly before Saudi-led airstrikes began.

Now, those opposed to the Houthi movement have responded, calling for the capture of Abdel Malik al-Houthi, the leader of the rebel group.

One of the bounties was set by the deputy head of general security for Dubai, Dhahi Khalfan Tamim, in a tweet. He offered one million Emirati dirham ($280,000) for the capture of al-Houthi. He later said the money would be paid only if al-Houthi was alive. A Malaysian-based Yemeni businessman named Anwar Hamid has purportedly put up $10 million for the capture of either al-Houthi or Ali Abdullah Saleh, the deposed Yemeni president, who is reportedly supporting the rebels.

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Yemen is the Arab world’s poorest country. Unemployment is high and almost half the population lives under the poverty line. To the average Yemeni, the bounty would be a significant fortune. When announcing his bounty, Hamid said the dollar amount would serve as an added incentive for young people in particular to try to find Houthi or Saleh.

مليون درهم لمن يلقي القبض على عبدالملك الحوثي ويسلمه للعدالة. — ضاحي خلفان تميم (@Dhahi_Khalfan) March 28, 2015

Translation: One million dirham (US$270,000) to the person who will arrest Ali Abdullah al-Houthi and bring him to justice.

Translation: 10 million dollars for capturing al-Houthi or Saleh.

Read More:

Many dead in airstrike on refugee camp in north Yemen (Al Jazeera)

Yemen Divided, Citizens Demonstrate For Both Sides (Vocativ)

Yemen’s Wily Puppet Master (The Atlantic)