Former Colorado Gov. John Hickenlooper (D), who announced last week his bid for the White House in 2020, on Sunday dismissed as "silly" the effort to sort presidential contenders as capitalists or socialists.

"We define people by these labels that often have all kinds of associations and baggage with them in that sense. Do I believe in small business? Of course I believe in small business," Hickenlooper said on CBS's "Face the Nation."

"I think it’s kind of a silly question," he added. "We should look at some of the reasons why we have less and less start-ups. We should look at the reasons why more and more people aren't wanting to start a business."

ADVERTISEMENT

Hickenlooper attracted attention in some circles after he declined to call himself a "proud capitalist" during an interview on MSNBC on Friday.

On Sunday, he called it "ridiculous" for Republicans to attempt to label him and other Democrats anti-business socialists.

"Once you get back into these labels -- am I capitalist, am I socialist, how much of a capitalist am I versus how much of a socialist -- it becomes kind of silly doesn’t it?

"I’m happy to say I’m a capitalist, but I think at a certain point the labels do nothing but divide us," he continued. "And what I’m trying to build this campaign around is as a country we’ve got to stop finding every excuse to divide ourselves."

The latest candidate to enter the 2020 race, former Colorado Gov. @Hickenlooper, says “I’m happy to say I’m a capitalist… but labels do nothing but divide us.” pic.twitter.com/8jNU4jAqEt — Face The Nation (@FaceTheNation) March 10, 2019

Hickenlooper formally launched his campaign last Thursday in Denver. He has embraced ideas like implementing universal health care, promoting a green economy and increasing taxes on the wealthy.

Republicans have attempted to portray progressive Democrats as in favor of socialist policies as the party's left wing pushes policies like the Green New Deal, "Medicare for all" and increased tax rates on wealthier Americans.

Candidates like Sens. Elizabeth Warren Elizabeth WarrenHarris joins women's voter mobilization event also featuring Pelosi, Gloria Steinem, Jane Fonda Judd Gregg: The Kamala threat — the Californiaization of America GOP set to release controversial Biden report MORE (D-Mass.) and Kamala Harris Kamala HarrisButtigieg stands in as Pence for Harris's debate practice First presidential debate to cover coronavirus, Supreme Court Harris joins women's voter mobilization event also featuring Pelosi, Gloria Steinem, Jane Fonda MORE (D-Calif.) have in recent days distanced themselves from the label of Democratic Socialism.