When LeBron James joined Dwyane Wade this offseason, Todora and his business partner Bob Hartley dreamed up the idea of offering free alcohol to patrons if the Heat lost a game.

Fans would need to show up 30 minutes before the game and stay until the conclusion to get a $25 bar bill credit.

The two, not armed with insurance, thought it would be a good way to bring in a crowd. And the team was pretty much a slam dunk. The only question was, would they beat the Bulls regular season record of 72 wins?

But that’s not what happened. The team lost 8 times in the first 17 games and lost five of six games in January. Thanks to losing six of their last 7, the team has now lost 21 games.

“I’m holding my breath every time,” Todora said. “It’s like I never know which Heat team is going to show up.”