A rugby fan has launched a GoFundMe campaign aiming to raise "more funds than Folau" for an LGBT rights charity, in an attempt to show the controversial rugby player that "intolerance will not be tolerated".

Launched two days after Israel Folau asked for public donations for his legal action against Rugby Australia, the campaign aims to raise funds for Stonewall, the UK charity behind a "Rainbow Laces initiative" in 2018, which encouraged sports players to stamp out homophobia in sport.

A campaign raising funds for a LGBT charity has criticised Israel Folau days after he asked people to donate money for his legal fight against Rugby Australia. Credit:Youtube

"Rugby regularly labels itself as an inclusive sport, one that supports people from all walks of life," the new GoFundMe campaign's description says.

Campaign organiser, Robbie Owen, identifies himself as the UK-based creator of YouTube channel, Squidge Rugby, which provides commentary on international games and news. The channel has 69,000 followers, and a video discussing "the Israel Folau situation" received more than 119,000 views in April, shortly after Folau was dismissed by Rugby Australia.