We tip our hats to the marketing folks at Lionsgate and how they have handled the social-media campaign for You're Next. They've taken a smart, funny, jolting indie horror movie about a family reunion interupted by a bunch of masked killers and treated it like the multimillion-dollar studio movies it's going to be competing against this weekend. They took it to Comic-Con, they've plastered TVs and billboards with ads, and for weeks now they've done promo screenings around the country to build buzz for it. And now they've cooked up one last, inspired bit of promotion.

If you buy a ticket to a 10 p.m. screening of You're Next on Thursday, August 22 through Fandango, your second ticket is free. It's that simple. Buy two tickets through Fandango and the studio is covering one of them.

And please trust us when we say you will want to see You're Next with a friend. Not necessarily because it's the scariest film you'll ever see (though it does have an almost greedy amount of intense moments), but because this is the type of horror movie you want to see with other people. You're Next is best when it's seen with a big crowd that guarantees a big reaction. It's the kind of movie that builds and builds. Feeling the laughs and scares ripple across an audience is half the fun.

So, if you want to see one of this year's best horror movies, Thursday night at 10 p.m. won't just save you and a friend some money, it'll help the experience.