Now that the secret of B.J. Novak's character in this summer's movie has been revealed, viral marketing starts to tease what he might be up to in the Spider sequel.

Last week, it was revealed that B.J. Novak would appear in this summer's The Amazing Spider-Man 2 as Alistair Smythe -- a character known in comic book continuity for his connection to a series of robots known as "the Spider-Slayers". With that secret out the bag, now the movie's viral marketing has started to tease Smythe's role in the upcoming movie.

The Daily Bugle Tumblr has posted an update about a police investigation into "illegal activities and questionable medical practices at Manhattan’s Oscorp Industries" that has apparently resulted in the dismissal of Dr. Spencer Smythe -- Alistaire's father, and in the comic books, the man who created the original Spider-Slayers.

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