The inaugural meeting of the USL Business Strategy Committee takes place on Thursday in Dallas, as 11 senior executives from the USL’s clubs meet with league leadership to help shape the future of the league in a newly created sub-committee that will focus on commercial and digital initiatives, national sponsorship, licensing and more.

The Business Strategy Committee will report directly to the USL Board of Governors, which is set to next convene at the USL Winter Summit in December. Given the league’s growth in recent years, the sub-committee will be tasked with building the league’s business off the field, following the launch of USL Productions earlier this year.

“The Business Strategy Committee will be a tremendous resource for the USL as we looking to maintain the league’s season-on-season growth,” said USL President Jake Edwards. “The executives who have been nominated to serve on the committee bring a wide range of ideas and experience that will be crucial to building the league’s commercial interests, which in turn will increase the league’s revenues and provide a strong, stable future for the USL as a whole.”