Tim Cooper from Coopers Brewery launches a new beer can with the Bible Society Australia chief executive, Greg Clarke, to commemorate the society’s 200th anniversary. A special edition of 10,000 cans of its Coopers Premium Light Ale feature Bible verses and the message: ‘Live light: Happy 200th birthday to Australia’s longest-living charity, from Australia’s longest-living family brewery. Bible Society 1817-2017.’ Cooper says he doesn’t expect any negative response, but a subsequent video from the company’s tie-in with the Bible Society provoked a backlash and led to the special beer being scrapped

A PR stunt mixing beer, politics, gay rights and religion: what could possibly go wrong?