A new concept cinema has opened in Switzerland in which viewers recline in double beds rather than traditional seats.

The 'VIP bedroom' screen opened on Thursday inside Cinema Pathé in the northwesterly municipality of Spreitenbach near the Swiss-German border.

While they hope to entice fans of home-streaming services like Netflix and Amazon Prime, cinema operators waved away concerns about hygiene and inappropriate activity taking place during the screenings.

The VIP bedroom in the newly opened Pathé cinema in Spreitenbach, Switzerland features 11 double beds with adjustable headrests

Other VIP experiences include a theatre with double sofas (pictured) as well as a 350-capacity IMAX screen

Venanzio Di Bacco, CEO of Pathé Switzerland, told local news website 20 minuten that the sheets will be changed between every single film, and that the design is tried and tested.

'The hygiene aspect is very important to us,' he said.

'The offer is unique in Switzerland. But we tested the concept abroad and had no problems so far.'

The children’s cinema area (pictured) features beanbags, a slide and a ball pit and costs 14.50 francs (£11) per child

Cinema Pathé in the northwesterly municipality of Spreitenbach near the Swiss-German border officially opened on Thursday 9 May

The VIP bedroom screen features eleven double beds, each with electronically adjustable headrests.

A ticket costs 49 francs (£37) and includes free food and drink for the film, as opposed to 19.50 francs £15) for the regular tickets.

Cinema Pathé's VIP area also includes a 350-capacity Imax cinema, and a theatre with single and double sofas.