Whilst there has been a steady flow of adverts by companies highlighting the fact they are British, particularly if they bear a Germanic name, since the war began, it is at this point, almost two months into the war, that the Telegraph and its readers have really started banging the anti-German trade drum. Page 11 today carries the latest in a series of articles on this theme, plus further letters on the subject, including one calling for the toy industry to do its bit in this. A leader on page 8 accentuates the “Buy British” theme the war has slightly belatedly started to engender against a commercial rival as well as a military enemy.