A real estate agency has offered its employees a 15% pay rise if they get a tattoo of the company logo.

The owner of New York firm Rapid Realty has increased the salary of 40 members of his staff in the last two years after they agreed to the inking.

CEO Anthony Lolli - who is yet to have the tattoo himself but says he is planning to do so - told CBS News that he thought of the idea when a local employee got the tattoo voluntarily to show his loyalty to the company.

He explained: "He calls me up, he says 'Hey, Anthony, I'm getting the logo on me'. I show up at the shop and I'm like, 'This is cool, how can I repay you?'"

Lolli pays for his team's green and black inkings, which cost up to $300 (Â£192) each and can be any size and anywhere on the body.

Employee Stephanie Barry had no reservations about getting the design saying: "I was like, why am I throwing my money away when I could give myself from a $25,000 to $40,000 for the same amount of work?"

Robert Trezza, who recently became the 40th member of staff to be inked, said: "I think it's a good opportunity to show commitment to a company that makes going to work fun every day."

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