GOLDEN GIRL: Paris Hilton is covered in gold paint and crawling across a desert in a new advertisement for her wine in a can brand, Rich Prosecco.

Socialite Paris Hilton has posed naked in a new advertising campaign to launch her luxury sparkling wine in a can brand.

The hotel heiress can be seen nude, covered in gold paint and crawling across a desert for the advertising campaign for her drink Rich Prosecco.

The drink is described as: "The perfect 'starter drink' for your night or a special pleasure as a reward at the end of the day."

Paris, 26, is launching the new "bubbly blonde" drink - which comes in original, passion fruit and strawberry flavours - in Berlin, Germany, this week and in the US next year.

The venture is the latest addition to Paris' expanding empire.

She already has her own perfume, jewellery range, shoe collection, bag line and has released a pop album and starred in a number of films.

In June, Paris spent 23 days in jail for driving with a suspended licence - a term of her probation from a previous DUI (driving under the influence) charge.

The socialite now always makes sure she is driven home after a night out partying.