If we can call the end of XX century as the revolution of information, it’s very likely that we will call the start of XXI century as the revolution of world finance.

Today, the financial world is getting challenged on a daily basis.

Cryptocurrencies are raising media coverage and worldwide awareness. Digital banks and FinTech start-ups are leaving an imprint on the market by offering cheaper, faster and more personalized services to users. People now rely more and more on digital devices to help take care of their daily chores excluding the need for physical presence where it is possible. Last but not least, Open Banking and the decentralization of financial services are already inscribed into European law while the rest of the world is watching closely from their home jurisdictions.

To those who don’t know Open Banking refers to the obligation of the banks to open up their client data via APIs to allow digital connections. And the thing is, all of the banks operating in the European Union will be mandated to comply. No exceptions. This means that comparing banking, payment, financial management, insurance and other financial services and their prices will be as easy as comparing two providers on Ebay.com.

Now users will have the choice to have multiple accounts with different banks at close to zero costs. They will have the freedom to pay for only the services they actually need and pay a fair market price. Banks will have to unbundle their offerings and lean FinTech companies will have a chance to compete with them in niche markets.

Currently, people do not switch banks often. As soon as they will have full information on what they are being charged for and how much they can save by simply using a trusted third-party, this is about to change. We are heading towards the fragmentation of finances. Instead of having one bank and trusting it blindly, users will have separate accounts for every task they need – budgeting, spending analysis, saving strategy, deposit accounts, mortgages, insurance, payments and etc.

Of course, the key is to integrate those accounts into a unifying interface to help make sense of all that information. ORCA Alliance, a European start-up is tackling this exact issue. ORCA is creating an Open Banking platform aimed towards cryptocurrency users. They are taking advantage of Open Banking and integrating crypto accounts into the application to support cryptocurrency exchanges and digital wallets. A one-for-all solution for personal finance.

Combining all accounts to a digital dashboard will allow machine learning algorithms to track user’s financial data points, draw a financial profile and provide personalized tips how to increase gains, minimize spending or invest more profitably. Advance insights will be calculated assessing the whole spectrum of finance, digital currencies included. And that’s not only a half of it.

ORCA Alliance is having it’s crowdsale in August and is currently whitelisting. Despite not having launched the token sale yet, they work hard on important problem-solving. ORCA has already presented their tech case for instant withdrawals from cryptocurrency held in exchange directly into euro payment card.

ORCA has already partnered up with a licensed e-money institution and plans to start issuing ORCA debit cards in the last quarter of the year. Utilizing their instant withdrawal solution, Fintech start-up will solve a lot of liquidity problems for traders and ICO investors who want to cash out quickly and capitalize on short-term gains from favorable market movements.

The initial version of the 5-stage running platform – PYGMY, a portfolio tracker which will serve as the platform base layer is overstepping its peers like Blockfolio and CryptoCompare because of the auto-update function. Once the user links their exchange accounts to PYGMY, they no longer have to manually update trades – the software does everything on its own. ORCA does not only talk the talk, are walking the walk as well.

“Banking is changing, cryptocurrencies are entering the scene of financial landscape and market conditions for FinTech companies have never been so welcoming. At ORCA we are looking to build the next generation application for personal banking including all relevant services and companies to let the market decide who’s the best. We just want people making decisions using ORCA” – commented Natan Avidan, founder and CEO of ORCA Alliance.

August ICO by ORCA Alliance aims at $14,000,000 dollar hardcap through the issuance of 460 million ORCA tokens, 60% of which will be available for purchase during the sale. The Open Banking platform ORCA is creating will serve as an information gateway allowing users to fully customize linked accounts and services. In the meantime, ORCA tokens will act as authenticators validating each and every transaction performed in the system giving them a unique use case and ensure that they always stay in demand.

Visit www.orcaalliance.eu to subscribe, whitelist and perform mandatory KYC process to be eligible for the ICO.