Meet 24-year-old Lele Tao, who chats and sings to her 1 million fans, mostly young men.

China's internet showgirls: watch more episodes

Part 2. How much of a cut should her manager get?

Part 3. Internet showgirls: A tale of unrequited love

A film for BBC Trending by Natalia Zuo

You can follow BBC Trending on Twitter @BBCtrending, and find us on Facebook. All our stories are at bbc.com/trending.

Producer: Megha Mohan

Executive producer: Mukul Devichand