One of Australia’s largest solar panel installers, True Value Solar, has become a victim of the sector’s success, with its German parent flagging the closure of the business, citing an overly competitive market.

The "voluntary shutdown" of True Value comes as the number of small solar panel installers rises sharply to meet skyrocketing demand.

True Value Solar is being shut down by its German parent company due to the market being too competitive. Credit:Glenn Hunt

“The shareholder of True Value Solar is currently considering to discontinue [sic] the Australian business within the context of a voluntary shutdown,” True Value's website says.

“Although efforts have been made to support local business operations in recent years, the economic conditions and the persistently competitive nature of the solar market within Australia have made this step unavoidable.