Multiple channels, devices and points of interaction are creating a data deluge like never before. In the absence of insights, marketing data will remain as a mere collection of information. Our experienced Analytics team is adept at getting to what matters the most - making sense of all those mountains of numbers. Apart from using leading proprietary tools for social media listening and monitoring, we also extensively use IncPot, our in-house analytics engine to achieve an in depth understanding of consumers, competitors and markets. What this precision distilling does is that we can leverage data to derive incisive insights - intelligence that is critical to formulate and deploy communication and marketing strategies for each of the brands that we work with.

As with successful conversations and relationships in the real world, listening is an indispensable fact of life for brands to nurture enduring connections with customers. What that means is that brands always need to have their ears to the ground to detect every facet of customer sentiment. Our Listening & Monitoring capabilities ensure that we are all eyes and ears to help brands be highly receptive to customers' voice. And we don't stop at just following the conversation, it's all about deriving relevant conclusions by using analytics - to provide actionable insights for brands.