Building a product is easy.

Getting people to use your product is the hard part.

And getting people to consistently pay you for your product is even harder. Companies will often boast about how great their product is, what features it has, and how much better it is than the competitors.

Truth is… no one cares.

Good marketing isn’t telling someone about your great product.

Good marketing is showing how your product helps your customers accomplish great things.

Educating Customers