Aeroflot must make the shift without alarming its customers at a time when the country’s airline industry is facing pressures not only from a sharp recession, but also from safety jitters over the crash in Egypt of a Russian passenger jet made by Airbus. Aeroflot dropped Russian-made jets years ago over safety lapses.

Across Russia, companies are being forced to prioritize patriotism over profits.

As oil prices slump, energy giants like Gazprom are facing the possibility of higher taxes. The added cost would cut into the dividends available to investors, many of which are big Western mutual fund managers.

Worried about unemployment and political unrest, the government pushed back when Avtovaz, the maker of Lada cars, moved quickly to cut workers as the economy slowed. To save money, the company instead announced a lengthy Christmas holiday, from Dec. 18 until Jan. 17.

For years, Sberbank tried to transform itself into a global, customer-friendly institution. But those efforts were blunted by Western sanctions over Russia’s interventions in Ukraine, which limit Sberbank’s overseas business dealings.

In recent years, Aeroflot, the Russian national airline, which is 51 percent state-owned, has overcome its reputation for abrasive service, poor safety and weak financial returns. Since the turnaround, the airline has come to be considered one of the country’s corporate champions.