Logo and brand development is in my eyes the crack cocaine of graphic design. The logo is the single most important graphic any business will own, and no single piece of design will mean more to a businesses profile or public image.

As a logo designer the work can be wide and varied, one day being asked to sum up a photographer’s personality, another an international drug firms ethical outlook. The challenge lies in hitting the brief. The rush comes from nailing the idea.

This guide is for those new to logo design and wanting to gain an understanding of Breadline Design and more About Us and our process. It’s worth mentioning that there’s no right and wrong way of developing logos and brands. Design and idea generation is an organic process, and all of us have our own ways of getting to the finish line. This guide outlines my process and experiences designing logos.