Baselworld, the most important and prestigious event in the watch and jewelry industry, will showcase the latest, most luxurious designs you can think of. The most iconic brands will be present in the event, to show you their latest innovations that will satisfy your need for luxury.

The fair offers you a unique overview of everything that the jewelry industry has to offer globally. It is there that you can see the new collections, creations and innovations of the year: trends are set at Baselworld.

Starting today and for an intire week, visit Baselworld for the most luxurious watch brands.

PATEK PHILIPPE

Patek Philippe holds the rare distinction of being a deeply horological watch house and also a household name. The independent suisse family company keeps production levels deliberately low to maintain exclusivity and watchmaking standards unstintingly high, even going so far as to introduce its own quality standard – the Patek Philippe Seal – because no other recognised mark of excellence was sufficiently thorough.

TAG HEUER

Watch brands don’t come much bigger than TAG Heuer – it is one of the most recognised brand names in the world. Part of the reason for this is a long-standing relationship with sports timing – motorsport in particular – but the brand’s success lies in a collection of watches inspired by 150 years of watchmaking history. From the Monaco to the new Monza, TAG Heuer’s catalogue of iconic watch designs just seems to get better with age.

JAEGER-LECOULTRE

In its long and illustrious history, Jaeger-LeCoultre has produced over 1,000 different in-house calibres, an astonishing record the brand is rightly proud of. Sixty of those calibres (many of them among the most complicated in the world) feature across the contemporary collection, making Jaeger-LeCoultre one of the most prolific of today’s in-house movement manufacturers.

CARTIER

Ever since it first began crafting fine watches and jewellery back in 1847, Cartier has been a byword for luxury. The Parisian house is also universally revered as the brand that popularised the wristwatch at the turn of the 20th century, with the introduction of the original Santos. Ultimately, the brand stands for desirability – nothing says you’ve made it quite like Cartier.

IWC SCHAFFHAUSEN

If there’s one thing you can’t fake in the watch industry, it’s heritage. The International Watch Company has been with us since 1868 when Boston watchmaker Florentine Ariosto Jones planted his watch business in Schaffhausen, starting a business that has brought us some of the most iconic watches in history.

Source: Basel Shows