Page speed is defined as the time taken by the server to display all the content present on a specific page. Site speed is similar to page speed but differ in certain ways. Site speed is referred to as the average speed of several pages on a website. It was stated by Google in 2010 that site speed can adversely affect the ranking of your website. While it takes almost 7 seconds for the normal e-commerce websites to load, 3 seconds is considered as the ideal loading time.

Hence, it is evident that site speed can influence SEO as it employs a crucial impact on the user experience of the audience. Your target will not be satisfied with your page if it takes too much time to load which might urge them to close the window instead of waiting for it to load.

Let us view what all are the factors that lower the site speed:

Website theme: Certain themes might be heavily designed which could negatively affect the speed of your sight. It is an acknowledged fact that ‘the more designed your site is, the more time it would take to load the page’. Hence sticking on to less complex idea would be an advantage for your site.

Images that are too large: Images with comparatively larger sizes intend to take more time to load, and hence delays the site’s speed. Use of PNG images would be more preferable if the image does not require high quality.

Too many ads together: if a large number of ads pop up simultaneously on your website, it has a natural tendency to slow down the speed of site.

Tools to speed up the website are given as follows: