In the ad, created by Ogilvy & Mather New York and called "will you?", Tiffany tells the story of a number of different couples who are getting engaged.

The spot returns to the story of the men who featured in the print part of the campaign sitting on some stairs in front of a New York home.

At Ogilvy & Mather New York the creative director was John Doyle and the creative director, art direction was David Bradley. The group creative directors are Jackie Leak and Jackie Leak.

Media planning and buying for the campaign is by MEC.

Ogilvy & Mather won the global Tiffany ad account in March 2014, following a competitive pitch. Ogilvy's sister agency MEC won the planning and buying business in October.