MeUndies — a Los Angeles based lifestyle brand that is transforming how people perceive and purchase their underwear is now partnering with Dallas Cowboys running back Joseph Randle, according to MeUndies head of marketing and business development, Dan King.

MeUndies will pay Randle enough to help defray the cost of the $29,500 fine the Cowboys imposed on him after he was caught shoplifting last week.

Randle, who also tried to steal cologne at a Dillard’s in Frisco, Texas, was charged with a misdemeanor Class B theft of $50 to $500, according to police.

In partnership with MeUndies, Randle also will be donating upwards of $15,000 worth of underwear and basic apparel to children in need and making multiple appearances at Dallas-area schools and charities to speak to students about learning from their mistakes according to ESPN.