Shoppers at Walmart will soon have something other than glossy magazines and chewing gum to look at when in the checkout line: A “video message” from the Department of Homeland Security asking them to look out for “suspicious” activity and report it immediately.

It’s part of a new Department of Homeland Security program that could see Homeland Security Secretary Janet Napolitano’s face on video screens in malls, retail outlets and hotels across the United States.

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The Walmart video, which will soon be launched at 230 locations nationwide and may eventually be expanded to nearly 600 locations in 27 states, features Napolitano thanking the retailer by name for participating in the program.

Napolitano then says: “If you see something suspicious in the parking lot or in the store, say something immediately. Report suspicious activity to your local police or sheriff. If you need help, ask a Walmart manager for assistance.”

The video, which doesn’t appear to offer any advice on what constitutes “suspicious” activity, is part of DHS’ “If You See Something, Say Something” program. It was launched originally in the New York City public transit system and, according to the DHS, is about to go nationwide.

Besides Walmart, the program has partnered with Mall of America in Minneapolis, the US’s largest mall, as well as the American Hotel and Lodging Association, rail operator Amtrak, and the Washington, DC, public transit system.

“In the coming months, the Department will continue to expand the ‘If You See Something, Say Something’ campaign nationally with public education materials and outreach tools designed to help America’s businesses, communities and citizens remain vigilant and play an active role in keeping the country safe,” DHS said in a statement.

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The following video was posted to YouTube by the DHS.