We have a name for Tom Ford’s new fragrance, Black Orchid, which has been described by executives “as the anchor of what will become the Ford flotilla of fragrance and cosmetics initiatives.”

Tom has been busy having one on one meetings with top editors of the world’s biggest fashion magazines and unveiling his new collection. He’s reportedly met with editors from Vogue, W, Harperâ€™s Bazaar and Elle, according to the WWD.com.

And not that heâ€™s got the signature fragrance for his collection; the next thing to do wasâ€¦ find a face of course!

Who is the lucky girl? Ms Julia Restoin-Roitfeld. For those of you who donâ€™t know who she is, she’s the daughter of French Vogue Editor, Carine Roitfeld, both pictured left.

In the full-color campaign images, photographed by Mert Alas & Marcus Piggott, Roitfeld is shown with glossy long hair and red nails and lips, clutching the bottle in a boudoir-like atmosphere. “I’ve known her since she was a little girl, and it was amazing to see her grow up to become such a beautiful woman,” Ford told editors, adding that Roitfeld is “exactly what beauty is to me.” The master creative director noted that he didnâ€™t want a model to star in the campaign; rather, he sought more of a personality.

The campaign for Black Orchid will launch officially in November as Tom Ford Black Orchid by Tom Ford Beauty, with the perfume available in three versions â€“ the parfum, with a gold band around the bottle; a hair perfume that’s gold-toned, and an eau de toilette that boasts a whimsical tiny gold bow and gold front plate.

He also told the editors about his future endeavors to build a complete range of beauty products for fall 2007 before plans to launch a male counterpart to Black Orchid and menâ€™s skincare in Spring 2008.

Boy will Tom be a busy man.