Welcome to the very first set of monthly statistics for 2015! We'll be looking at how Australians are using the internet and social media, with numbers current as of 31 January 2015.

Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

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Australian Facebook Statistics

Total Users: 13,800,000 (up 200,000) Penetration of Population: 59.66% Gender Split (M/F): 46.8%/53.2% Largest Age Segment: 25-34 (26.3%) 3 Most Like Brands McDonald's Australia ( 1,160,197 ) Pringles Australia ( 996,428 ) Skittles ( 992,609 )

Australian Social Media Statistics (Other)

Twitter: 2,791,300 users LinkedIn: 3,100,000 users Google+: 60,000 users Pinterest: 355,000 users Tumblr: 4,800,000 users Stumble Upon: 50,000 users Myspace: 125,000 users Instagram: 4,000,000 user

Australian Desktop Internet Browsers (% Market Share)

Chrome: 46.07% Internet Explorer: 25.91% Firefox: 15.15% Safari: 11.41%

Australian Search Engines - All Devices (% Market Share)

Google: 93.65% All the rest: 6.35%

Australian Mobile Operating Systems (% Market Share)

iOS: 58.9% Android: 38.81% Windows Phone: 1.55% All the rest: 0.74%

Australian Mobile Browsers (% Market Share)

iPhone: 54.83% Chrome: 27.66% Android: 12.06% All the rest: 5.45%

Mobile Internet vs Desktop Internet Usage

Desktop: 70.33% Mobile: 29.67% Check out our overview of the major Australian Internet and Social Statistics from 2014 here. If you'd like to keep up-to-date on the latest marketing and tech news, be sure to subscribe to our blog via email. You can find the subscription box to the right on this page. Margin Media is an inbound marketing company based in Brisbane. We offer a range of digital solutions to help your business increase its traffic, qualified leads and customer base. To find out more about our services, visit our home page.

* Statistics are current at time of publishing

** Statistics sourced from: