The newest season of Calvin Klein Jeans ads will feature same-sex couples, for the first time in the brand’s history.

The autumn campaign sees the brand take aim at the younger generations, and features the couples arranging hook-ups and sexting using smartphone apps.

The images, shot by Mario Sorrenti, feature same-sex couples for the first time, and are overlaid with the text conversations, which provide a narrative for each image.

Models Reid Rohling and Ethan James Green appear together, and Torin Verdone, of Instagram fame is featured alongside Imaan Hammam.

“Calvin Klein Jeans has a long history of combining sexual energy with cultural relevance,” said Melisa Goldie, chief marketing officer at Calvin Klein, Inc.

“Through this campaign, we’re creating an emotional connection with today’s technology driven generation, highlighting the new normal channel for modern meet-ups.”

Watch a promo video for the campaign below