LONDON, ENGLAND - JULY 04: Kanye West performs on stage at Wireless Festival at Finsbury Park on July 4, 2014 in London, United Kingdom. (Photo by Tim P. Whitby/Getty Images)

Kanye West went on another one of his rants during his closing set at the Wireless Festival in London on Friday night, July 4.

Wearing a studded mask, the rapper began a 15-minute speech in the middle of his set about consumerism, fame and discrimination in the fashion industry. With a black-and-white video of a waterfall playing behind him and a piano loop in the background, it looked like more of a church sermon than a Friday night at a music festival.

At first Yeezus was getting cheers of support from the crowd, but those soon turned into boos once he clearly wasn't returning to his music. These signature on-stage Kanye rants and audience boos are almost a tradition now.

Here he's talking about the media and advertisers brainwashing people. The crowd doesn't seem to be too annoyed yet.

Here he's ranting about Louis Vuitton and black celebrities.

Here he's talking about following your dreams, but this section of the crowd isn't feeling it.

Now the audience is pretty fed up. He isn't even audible here because of all the booing.