Say "Hello" to Adele and goodbye to Taylor Swift.

Adele's brand new music video for her first single in years, "Hello," debuted Friday to rave reviews and mounting views—so many, in fact, that it surmounted Swift's record-breaking music video "Bad Blood" for most views in the first 24 hours. Adele may have taken a hiatus from breaking pop records, but this recent news indicates the 27-year-old Grammy winner hasn't lost her midas touch.

While the supermodel-minted "Bad Blood" peaked at a whopping 20.1 million views in its first 24 hours, the British mum's sepia ballad (featuring 90210's Dixon Wilson Tristan Wilds) bumped it aside with a viral 27.7 million views and counting in its first day alone.

While Swift debuted her four minute mini film at the start of the 2015 Billboard Music Awards, Adele opted for a less star-studded British occasion—a 30-second teaser clip that aired during a commercial break for the UK's X Factor. Still, it did the trick, revving up anticipation that exploded early the following Friday morning.