"Western imperial arrogance" rather than government regulation is the reason technology firms fail in their attempts to expand into China, according to the chairman of a top Silicon Valley venture capital (VC) firm.

In a fireside chat hosted by CNBC at the Money 2020 fintech event in Copenhangen Monday, , the chairman of Sequoia Capital who has invested in the likes of Google, and Sebastian Siemiatkowski, the chief executive of $2.25 billion Swedish payments start-up Klarna, discussed companies entering China.

Moritz, an investor in Chinese start-ups, said that Western companies have misconceptions about the Chinese market and think they can just crack the territory as easily as other regions.

"I think the Chinese government (is) interested in having American companies, despite what the Western press says...succeed in China. It's good for the Chinese economy, it's good for Chinese consumers," Moritz said.

"The reason that most Western companies fail in China is because of their own doing. It's got nothing to do with the Chinese government or regulation, it's a whole series of Western imperial arrogance that brings about the downfall of many of these companies in China."

Klarna is a direct competitor to PayPal and provides a payment service to merchants which means users don't need to register and can place an order by simply entering their email and zip code. Once the product arrives, users can choose when they want to pay within a 14-day period.