Gilad Erdan is a great success story of the boycott, divestment and sanctions movement, as is the Strategic Affairs Ministry that he heads. So is the anti-boycott law. Every human rights activist who is expelled from Israel or questioned at Ben-Gurion International Airport is a BDS success story. The European Broadcasting Union’s letter is another success of the global movement to boycott Israel.

More than Lana Del Rey canceling her visit, more than SodaStream moving its factory from the West Bank to the Negev and more than the achievements of the economic, academic and cultural boycott, BDS has succeeded in a different area, effortlessly and perhaps unintentionally. It has undermined the greatest asset of Israeli public diplomacy: Israel’s liberal and democratic image in the world. It was the European Broadcasting Union, of all things, a nonpolitical organization, very far from BDS, that best described the extent of the damage to Israel: The organization compared Israel to Ukraine and Azerbaijan in the conditions it set for these countries to host the Eurovision Song Contest.

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Ukraine and Azerbaijan, which no one seriously considers to be democracies, in the same breath as Israel. This is how the Eurovision organizers see Israel.

The song contest was held in Jerusalem twice before, and no one thought to set conditions to guarantee the civil liberties of participants. Now it is necessary to guarantee, in advance and in writing, what is self-evident in a democracy: freedom of entry and freedom of movement to everyone who comes for the competition.

In Israel, as in Ukraine and Azerbaijan, this is no longer self-evident. In the 13 years since it was founded, the BDS movement couldn’t have dreamed of a greater triumph.

The main credit, of course, goes to the Israeli government, which in declaring war on BDS and made a great contributions to the movement. With a commander like Erdan, who is outraged over the interference with the “laws of a democratic state” and doesn’t understand how grotesque his words are, and with a ministry that is nothing but an international thought police, the government is telling the world: Israel isn’t what you thought. Did you think for years that Israel was a liberal democracy? Did you close your eyes to the goings-on in its backyard? Did you think the occupation was separate from the state, that it could be maintained in a democracy, that it was surely temporary and would be over momentarily? That at least sovereign Israel is part of the West? Well, you were wrong.

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The government has torn off the mask. Not only BDS, but all supporters of human rights, should be grateful to it. The war on BDS, a legitimate, nonviolent protest movement, has dragged Israel into new territory. Omar Barghouti and his colleagues can rub their hands together in satisfaction and pride. They have begun to dismantle the regime inside Israel as well. No democracy has a strategic affairs ministry that spies on critics of the state and its government worldwide and draws up blacklists of people who are banned from entry on account of their worldview or political activities. No democracy asks its guests for their opinions at its borders, as a condition for entry. No democracy searches its visitors’ computers and their lifestyles when they enter and leave. Perhaps Ukraine and Azerbaijan do, Turkey and Russia too.

It could have, and should have, been argued previously as well that Israel did not deserve to be seen as democracy, on account of the occupation. But now Israel has crossed the line. It hasn’t erased only the Green Line, it has begun to the task of annexation, including a gradual westward movement of the regime in the West Bank. The gap between the two regimes, in the occupied territories and in Israel, is still huge, but laws passed in recent years have narrowed it.

The state’s fancy display window, with all the bright neon and rustling cellophane of freedom and equality; of Arab MKs and pharmacists; gay-friendly, with a vibrant night life and all the other shiny objects, is beginning to crack. The Eurovision organizers recognize this.