Lucy Bradshaw

As senior vice president of Maxis, Lucy Bradshaw oversees The Sims andSimCity at Electronic Arts (EA). Bradshaw has been with EA since 1997, working with Maxis founder Will Wright on bestselling franchises that attracted new females to gaming. Over half of Sims players are female. She’s played a pivotal role in evolving The Sims, which has sold over 100 million copies (The Sims 4 arrives next fall). Prior to Maxis, Bradshaw worked at George Lucas’s LucasArts Entertainment, overseeing the development of games like The Dig, Secret of Monkey Island 2,and Rebel Assault.