The American Dream keeps getting bigger.

The retail and entertainment mega center in East Rutherford announced a 10-year, multimillion-dollar partnership with The Coca Cola Company on Tuesday that will bring a social media storefront, green rooms, an 800-person dining center, events and more to the Meadowlands.

American Dream, slated to open this fall, is expected to be a distinctive force in retail. The 3 million-square-foot center will include more than 450 retail, food and specialty shops, and is expected to be a balance of 45% retail and 55% entertainment.

The new partnership with Coca Cola is another way for Triple Five, the developer behind American Dream and Mall of America in Minnesota, to push the concept of experiential retail.

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“The Coca-Cola Company is unmatched globally and when two best-in-class brands come together, the possibilities are endless," Don Ghermezian, American Dream's president, said in a statement. "At American Dream, we are giving Coca-Cola the stage to interact with guests like never before, weaving their products through all facets of our one-of-a-kind community.”

John Mount, Coca-Cola North America's vice president of sports marketing and region assets, said the partnership will enable the two companies to connect with visitors through branded entertainment at the site.

American Dream expects it will attract 40 million visitors annually, from locals to foreign tourists.

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"Our diverse drink offerings translate across cultures, and that matches well with the global audience American Dream will attract," Mount said in a statement.

The partnership includes Coca-Cola-hosted events, a social media storefront, Coca-Cola green rooms, and the creation of Coca-Cola Eats. The storefront, described as the Social Bubble, will feature an interactive space, podcast studio and media wall that will connect consumers with social media content throughout American Dream. The green rooms will be available for "VIPs" before and after events at the center. Coca-Cola Eats will be a branded dining destination for 800 guests that will offer local and global cuisines and Coca-Cola beverages.

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Coca-Cola Eats will join a growing roster of dining destinations at American Dream. The center will also have the Dining Terrace, an area with more than 15 full-service restaurants; a Munchie's Food Hall; Freds at Barneys New York; a kosher food court and more.

The companies said American Dream will integrate the beverage giant's products throughout the center's culinary and entertainment experience. That includes creating an "iconic" sign that will be featured on American Dream's exterior facade, as well as flavored beverages made specifically for American Dream.

The East Rutherford project, first proposed in 2002 as a mega-mall called Xanadu by the original developer, Mills Corp., has sat partially built alongside the New Jersey Turnpike for more than 15 years. Triple Five took over the Meadowlands Xanadu project in 2011 and renamed it American Dream Meadowlands.

Although this is American Dream's first time announcing a partnership with a recognized global beverage brand, it's reminiscent of Xanadu's long-gone plans for a Pepsi Observation Wheel. In 2008, Pepsi and Xanadu called it "The Pepsi Globe" — then projected to be the world's largest Ferris wheel. The proposed observation wheel had been described as a slow-moving gondola ride with enclosed cars, similar to the London Eye attraction.

In 2017, Triple Five closed on a $2.8 billion financing package that reignited the project.

While it is inching closer to completion, American Dream has pushed back its opening several times, after promising spring and summer openings. But it seems to be on track to open later this year.

Over the past week on social media, the company has shared cryptic postings on Instagram, as well as videos and photos of individuals, like Triple Five's chief creative officer Ken Downing, sharing what they believe the American dream to be.

Once open, the center will feature hundreds of stores and eateries and more than 15 entertainment options. Its entertainment roster includes an indoor water park and theme park, a 16-story indoor ski slope and snow park, a performing arts theater, a 300-foot-tall observation wheel, an aquarium, and an NHL-size ice rink.