Michigan coach Jim Harbaugh is at it again, making no friends with his comments.

In his upcoming book, “Overtime: Jim Harbaugh and the Michigan Wolverines at the Crossroads of College Football,” the Michigan head coach took a shot at the SEC, according to a review on Forbes.com.

“It’s hard to beat the cheaters,” he said of the SEC regarding the differences in spending and recruiting. The book is not out yet. It is unclear what exactly he meant with his choice of words or what he was referring to.

Harbaugh wasn’t exactly popular down south already. He caught heat for his satellite camps he ran in SEC country when he took over at Michigan.