The cloud cripples your data. Instagram has your photos, iMessage your messages and Google your documents. By splitting up our data, we prevent any AI from truly knowing us as individuals. And by giving away all control, we relegate ourselves to mindless drivers of engagement. What have we gained from sharing our lives with Facebook? If data is the new oil, where are our cars?

plays tennis met with Susan yesterday watches Legion on TV lives in New York City prone to depression just bought a bike behind on work project wakes up around 7:38 AM starting a business

Algorithms will soon influence every part of our world. Google and Facebook already use AI to decide what you see, and by extension what you think, feel and do. Do we really want to base our behaviour on systems we can’t understand and can’t control?

I believe that users having control over their data will let companies achieve the full potential of AI. By designing technology to align with user values, we can reignite our confidence in technology that amplifies and advances humanity.

We need to rethink the relation between our data and the services that use it.

First of all, any solution has to benefit both users and companies. Many talented developers are already working to solve the technical challenges of decentral systems. But I think at its core, this is also a design problem . So I would like to show you how on-device data handling enables new concepts that lead to a better AI and user experience.

We start by keeping our most important data with us , on our devices. So if a company wants to access it, they need to ask you for permission – even if you use it in their app. Apps then are just interfaces to view and interact with our data on-device.

That means you stay in control. You don’t have to decide whether you trust a company with your data. And just as importantly, it means that apps can use each other’s data without concerns for privacy.