What were they thinking? England unveil outrageous new Sevens kits



You have to wonder what happened during the design process of the new England Rugby Sevens kits.

At what point did it seems like a good idea to design a psychedelic new strip that resembles a 1980s arcade game? Still, that's what the team at Canterbury have come up with.



The official line is that both shirts have been created with the English rose at the heart of the design using a pixelated image of the iconic rugby emblem to represent the DNA of the rose.



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Taxi! Canterbury have unveiled an outrageous new strip for this summer's World Cup and the 2013-14 HSBC World Series

And while the designs will certainly not be forgotten in a hurry, you have to wonder how many average rugby fans will want to wear this down the pub.



Canterbury are also launching seven 'Home or Away' taxis, which will be wrapped in the design of the shirts on the capital.

And they're asking fans to take pictures of the taxis and send them into win prizes. Though we fancy fans are more likely to cover their eyes than reach for their cameras.

Kit of all right? The new strip is certain to cause a stir - much like the Space Invaders arcade game in the 1980s

Chris Stephenson, Canterbury CEO said: 'Sevens is becoming one of the fastest growing sports, and has appeal to a wide audience. With this in mind, we have crafted two very special shirts, representing a home and alternate proposition.



'The Marriott London Sevens is only a month away, which I’m sure will exceed the record breaking crowds of last year. We are keen to get the fans ready for the event, indulge in the atmosphere and decorate the whole of Twickenham in either Team Home or Team Away.'



Launched by members of the England men's and women's teams at Twickenham today, the shirts will be worn for the first time at the Marriott London Sevens, the last tournament of the 2012-13 IRB HSBC Sevens World Series taking place at Twickenham in May.

Previous: The RFU has moved away from the more traditional shirt designs which began with a burnt orange change kit - made by Nike - called 'Tequila Sunrise' and the purple effort in 2009 was one to forget, too

