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It has more than 12,000 rave reviews on Amazon.com, a glowing ranking of 4.7 out of five stars, and has been continually listed as a “most wished for” small kitchen appliance in the last few years. More than a million have been sold around the world. They’re so popular, they can’t keep them in stock at Ottawa’s C.A. Paradis Kitchen supply store.

And yet, you’ve likely never heard of this new miracle kitchen appliance.

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“It’s one of those appliances that not many people know about, but there’s a huge, almost cult, following,” says Candace Sutcliffe, C.A. Paradis’s president. “It was one of our regular customers who told us about the Instant Pot. We got the first ones about five years ago and they sold out right away. They really fly off the shelves.”

And while the majority of sales have been the U.S., get this: the Instant Pot was invented in Ottawa, by ex-Nortel employees.

“We haven’t had to do any marketing,” says Robert Wang, one of the founders of the Instant Pot company, from his Kanata home. “Retailers come to us. We expect in the next year to more than double or triple sales.”