KFC is hoping to make sun safety a little more palatable. According to Eater, the fast food chain recently introduced Extra Crispy, a sunscreen that smells like KFC's signature dish: fried chicken.

The SPF 30 lotion operates just like other sunscreens, blocking the sun's harmful ultraviolet rays, but with the added bonus of a savory scent. (Though, according to Eater, "Early testers report it smells more like urine or a baby's diaper than fried chicken.")

If you somehow managed to get your hands on the limited edition product—which may or may not smell like a baby's diaper, and is now sold out—don't let its appetizing name fool you. The sunscreen isn't edible. We repeat: The sunscreen isn't edible. If that isn't clear enough, this warning image, courtesy of KFC, should do the trick:

Instead, KFC is touting the sunscreen as a lifestyle product, similar to the “Finger Lickin’ Good” nail polish that was released in May. Along with the sunscreen, KFC also debuted a new ad featuring the newest colonel, George Hamilton, as an “Extra Crispy” Colonel Sanders. Take a look below.

[h/t Eater]

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