The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 521 boy group members, using big data collected from April 15 to May 17.

BTS’s Jimin and V topped the rankings for the fifth consecutive month, coming in at No. 1 and No. 2 on the list respectively. Jimin enjoyed a 32.78 percent increase in his score since last month for a total brand reputation index of 16,804,431, while V’s brand reputation index rose by 17.51 percent to a total of 12,785,825 for May.

High-ranking phrases in Jimin’s keyword analysis included “Serendipity,” “YouTube,” and “donation,” while his highest-ranking related terms included “cute,” “pretty,” and “perfect.” His positivity-negativity analysis also revealed a high score of 94.53 percent positive reactions.

Meanwhile, NU’EST’s Minhyun rose to No. 3 on this month’s list after seeing a staggering 411.38 percent increase in his score since April. The idol earned a total brand reputation index of 11,972,711 for May.

Check out this month’s top 30 below!

Source (1)