As you might have already surmised, mobile encoding uses far less bandwidth than what you get on the desktop. A "DVD quality" stream uses just 250Kbps, for instance. You won't confuse that with a 4K HDR stream at home, but it's good enough for a tablet sitting on your tray. And importantly, it won't clog an aircraft's WiFi network. You'd still need cutting-edge satellite internet to serve a large volume of passengers, but it beats having to limit access to just a few people or none at all.

Partnerships with airlines should kick off sometime in early 2018. Netflix isn't naming specific allies, but it's safe to say that this opens the door to carriers that couldn't even consider the idea before. The big question is whether or not it'll work as well in practice as it does in theory. This could be great for avoiding the mediocre movie and TV selections you frequently find on airlines, but it won't help much if it renders airborne WiFi unusable the moment there's a new Stranger Things season.