On Saturday, March 4, lighthearted hockey tradition turned into homophobic shaming after a British sports announcer brought some pretty objectionable viewpoints to the game.

During a Sheffield Steelers hockey game in the United Kingdom, announcer David Simms publicly shamed a gay couple sharing a romantic moment on the kiss-cam, calling their smooch “disgusting,” The Gaily Grind reports.

The couple, who were participating in the on-camera kiss in the hopes of winning tickets to future Steelers games, were further humiliated when Simms asked for security to get rid of them.

Simms later improperly tried to justify his inappropriate comments, telling BBC Radio Sheffield, “Maybe I live in a different world. I can’t really see the offense I have caused.” He added that, “if people have been offended…people who know me know I don’t like to offend. I am truly sorry if I did. Unfortunately the world has moved on to a place that either I haven’t realized it’s gone to or I am comfortable with.”

Thankfully, hundreds of Twitter fans were more than happy to call Simms out for his problematic and offensive behavior. Some tweeted asking for his firing, while others sent letters to the Steelers and the Elite Ice Hockey League (EIHL). Even one user suggested a compassionate way that Simms could apologize.

This instance of virtually speaking out in support of the LGBTQ community is just the latest in recent promising and hopeful ways that those around the world, including celebrities, are helping others, despite troubling current events.

As for Simms and his employer, the Steelers made an apology to “fans and members of the LGBTQ community” declaring that what Simms said what “in no way intended in a derogatory or offensive way.”

Despite what Simms intended, it’s clear that his comments during a usually carefree and happy segment in hockey games was inappropriate. Members of the LGBTQ community have reached out to offer Simms counseling and he is said to be considering it. Simms may want to take a cue from the criticism and remember just because he doesn’t think something is offensive, doesn’t mean it isn’t.

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