“The third thing,” he said, “probably like a lot of younger generations — and certainly baby boomers were this way — we think there’s definitely an aversion to strong hierarchy. The way that plays itself out for MLS is — we need to be a league that listens. We need to have clubs with eye-to-eye relationships with their fans. Kansas City is a great example. …

“(Overall), almost 40 percent of our fans are millennials. And that would make it the highest concentration of any sports league. The average age of our MLS viewer is under the age of 39, and that is the youngest of every league. Every other league’s average viewer is 40s or 50s.”

But how many millennials live in the city and will vote? This whole thing is weird — many millennials and people in St. Louis County, who will gobble up the product of MLS, won’t have a say in the voting.

The biggest question is: How will the soccer proponents properly and effectively sway voters? There are people in the city who “don’t care about soccer” or think that “soccer’s taking money from schools and police” or, after the Rams left, “don’t trust sports owners.”