Perhaps the most famous attack ad is "Daisy," which appeared during the 1964 election. A little girl is seen counting petals on a daisy. When she reaches 10, a threatening voice counts down — 10, 9, … 3, 2, 1, and a mushroom cloud fills the screen. The spot implied that a Goldwater presidency would lead us to nuclear Armageddon, and only by voting for LBJ could we escape that fate. The notorious Willie Horton ad in 1988 played on racial fear as well as the fact that Horton was from Massachusetts, the home state of Democrat Michael Dukakis. It should be noted that both of these ads were complete lies. Much negative advertising has no regard for the truth.