Mininova, one of the largest BitTorrent sites on the Internet, will launch a new feature today that will help artists, labels and other content producers to generate revenue. The Dutch record label 'Beep! Beep!' is one of the first to try the new feature, which allows content producers to add 'shopping links' to their free torrents.

Mininova’s content distribution platform has been around since 2007. All files published on the content distribution platform are both tracked and seeded by Mininova. This ensures high download speeds while the publishers don’t have to worry about seeding the files themselves.

The service is mostly used by independent artists, but record labels are also interested. Today, the Dutch record label Beep! Beep! announced a partnership with Mininova, which will see the site distribute the label’s complete discography for free under a Creative Commons license.

BitTorrent has proven to be an ideal marketing tool for musicians, writers and other creative minds who want to promote their work and engage fans. Up until now, though, there was no easy solution to monetize their releases. A new feature from Mininova changes that, as it allows content publishers to offer their newly born fans the option to buy related products.

In just a few clicks, users of Mininova’s content distribution platform can now add links to CDs, concert tickets, merchandising or other products they want to sell alongside their torrent release. The new feature integrates a link to products in the artist’s myshopify.com store, as the record label Beep! Beep! has done with one of their latest releases.

The label even gives Mininova users a 20% discount for helping out with seeding. According to the label, the reason why they have decided to give all their albums away for free is simple. “Because it’s only fair not to pay for something you haven’t heard yet,” they say.

“In our opinion torrents are an excellent way to present you with our music. That’s why Beep! Beep! and Mininova have teamed up. We like the fact that you’re taking the effort to get to know new music. In fact, we’d like to thank you for downloading and seeding our music by giving you a discount on our hardcopies,” the label announced.

Mininova co-founder Niek told TorrentFreak that the shop links will go live for users of the content distribution system some time later today. It’s good to see that Mininova not only helps to distribute content, but also help artists to pitch their gear to interested fans.