Thankfully, most of us now realise that rotisserie-style cooking is best reserved for chickens. But although men are now happy to moisturise of a morning, slapping on the sunscreen still appears to be a bit of an ask, with a YouGov poll revealing that men are 50% more likely to forget to protect their skin against sun damage than women. Which is unfortunate because whilst no man ever died from a lack of moisturisation, over 1,000 do die every year in this country because of skin cancer – a disease caused by excessive sun exposure and especially common in fair skinned people and those with a lot of moles, or a family history of the cancer.