'Biggest point is getting under Trump’s skin': Michael Bloomberg to spend millions on Super Bowl ad

Rebecca Morin | USA TODAY

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WASHINGTON – Democratic presidential candidate Michael Bloomberg is spending millions on an advertisement during the 2020 Super Bowl, which is one of the most watched broadcast television events of the year.

The former New York City Mayor will have a 60-second ad run during the annual sporting event, the Bloomberg campaign confirmed to USA TODAY. The Super Bowl will take place on Feb. 2 at the Hard Rock Stadium in Miami Gardens, Fla.

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According to the New York Times, the ad will target President Donald Trump, who will also be advertising during the game.

“The biggest point is getting under Trump’s skin,” Bloomberg spokesman Michael Frazier told the New York Times. “We have the means to raise a national campaign unlike any other candidate.”

Although the Bloomberg campaign would not disclose how much the ad cost, Seth Winter, Fox’s executive vice president of sports sales, told Variety in November that 30-second ads cost "north of $5 million." A 60-second ad would likely cost double that amount.

Several hours after news broke that Bloomberg’s campaign was spending that amount on advertising, news broke that Trump’s campaign is also expected to drop at least $10 million in advertising at the Super Bowl.

According to Politico, Trump’s campaign has purchased 60 seconds of commercial time, but it’s unclear whether it will be a single 60-second commercial or a pair of 30-second ads. The ad time is expected to to run early in the game.

“Super Bowl ad is an indicator that the @realDonaldTrump campaign is ramping up as 2020 begins,” Tim Murtaugh, Trump campaign communications director wrote in a tweet, sharing the Politico article. “Also big plans to spend on outreach to women, blacks, Latinos & religious voters. The President’s record and unprecedented fundraising make this possible.”

Since announcing his candidacy in November, Bloomberg has spent more than $100 million on advertising. The ad will come a day before the Iowa caucuses, which is the start of 2020 primary elections. Bloomberg, however, is not competing in the early states and instead is focusing on later elections such as Super Tuesday.