We've seen a similar effort from 120 Sports and while that doesn't appear to have quite caught on yet, maybe Go90's mix will be more appealing, with continually updated shows instead of a regular broadcast schedule. Verizon has content deals with the likes of Dreamworks' AwesomenessTV, Machinima and Vice, to go along with its existing NFL content to go along with "popular shows" from ESPN, Comedy Central and Food Network. An exec described its experience to the NYT as "Hulu meets Twitter meets Netflix," although it will have a lot to prove to match the cachet of any of those services. As far as how this ties into Verizon's other businesses, the idea is that it will push the company's mobile ads, and can also help promote its wireless services.

What's weighing on our minds are the memories of Verizon's previous mobile video efforts, do you remember Viewdini and V Cast / Verizon Video? Probably not, although the LTE connections and large phone screens available today mean this kind of service makes more sense than it did in the past. A page discovered by Variety suggested it should launch today, and you can sign up for a heads-up at Go90app.com right now.

[Image credit: Getty/Andrey Popov]