Well that's certainly an interesting way to get a discount.... or discover you're pregnant.

Swedish retailer IKEA debuted a new ad this week that features a pregnancy test on the page that grants women a discount on a crib if they are indeed pregnant. That's right, you have to pee on the page in order to receive a discount.

The ad is running in Amelia Magazine, a popular women's magazine in Sweden. The tag line is simple and fits in more ways than one.

"Peeing on this ad may change your life," reads the ad.

You do not have to bring the actual ad to the store in order to receive the discount. Instead you unveil a code that can be used for 50 percent off the crib.

Reactions to the ad have been mixed with some people loving the idea, while others are naturally grossed out.

This is brilliant >> Ikea’s New Ad Is A Pregnancy Test You Pee On. Really. https://t.co/WfTSZ8diWR — Jenny Armstrong (@jenzer_irlanda) January 11, 2018

If IKEA can make a pregnancy test so cheap they can give it away in a magazine like pez, can someone tell me why the pharmacy brands charge $20 a pop? — Dr. Angela Pollak (@IdeaTourist) January 11, 2018