

Hello,

Can you spare one minute to protect your right to make compassionate food choices?



The U.S. Cattlemen’s Association, a beef-industry front group, is asking the government to help suppress competition by prohibiting plant-based and clean meat companies from using the words “beef” or “meat” on product labels.



That’s because these innovative food companies are changing the game—and changing the world. Since delicious plant-based alternatives to meat and other animal products are more compassionate, sustainable, and nutritious, they are now a staple at most grocery stores and restaurants. And other companies are breaking ground with technology to create “clean meat”—real meat without the suffering and death.



A few of the biggest meat producers in the country have seen the writing on the wall and have started investing in plant-based and clean meat startups, which are helping usher in the future of food. But other meat companies are so afraid of this competition that they are asking the government to stop this progress.



The United States Department of Agriculture is now accepting public comments on the petition until 11:59 p.m. Eastern time on May 17, 2018. Please click here to tell the USDA that restricting labels on plant-based foods and clean meat stifles competition, inhibits progress, and is both unnecessary and wrong.

Sincerely, Vandhana Bala

Senior Vice President, Programs

and General Counsel





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