The Biggest Challenges Marketers Face Today eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Andrew Lipsman, Nicole Perrin, and Jillian Ryan discuss the biggest challenges facing marketers today, and how to tackle them. They then talk about Apple delaying its major privacy update, Snapchat running ads inside "Minis," ecommerce marketers' reliance on Facebook ads, and a new job title that came out of the pandemic.

How Has the Pandemic Affected Spending? US history has seen plenty of recessions. But a recession during which consumers are largely confined to their homes for weeks on end and afraid to set foot in stores when they do venture out? That’s something new. And there’s a mix of commonality and difference in the ways different income groups have responded to this weird set of circumstances.

The Pandemic Is Accelerating AR Adoption for Retailers and Entertainers Budget cuts and advertising pullbacks are giving companies in industries like retail, accessories and entertainment new reasons to explore the benefits of these technologies.

The Weekly Listen: China Complicates TikTok Sale, Local TV Streaming, and Current Events in Ads eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, senior forecasting analyst Oscar Orozco and vice president of content studio at Insider Intelligence Paul Verna discuss the latest TikTok news, how much current events should be referenced in ads, Peacock's new voice ads, a local TV station streaming service, Amazon getting really close to drone deliveries, how far we are from actual flying cars, and more.

Building a More Profitable Future with Retail Media | Sponsored Content As retailers adjust to a changing sales climate dominated by ecommerce, leveraging insights, media programs, and data can drive product sales and profit.

How Every Retailer Not Called Amazon Is Doing Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss how Walmart, Target, Best Buy, The Home Depot, eBay, Etsy and Kohl's are doing and what their performances tell us about the changing US shopper.

The Sharing Economy, Now That No One Wants to Share eMarketer principal analysts Mark Dolliver and Yory Wurmser and forecasting analyst at Insider Intelligence Eric Haggstrom discuss whether Uber, Lyft and Airbnb can make a comeback. They then talk about what kids are doing with their increased screen time, location data consent and how comfortable Americans are with normal, everyday activities.

What JCPenney’s Early Pandemic Failure Means for Its Back-to-School Efforts While JCPenney saw some solid ecommerce gains pre-pandemic, it has struggled to keep that momentum going in the months that followed. The retailer’s market share not only fell significantly—and remained down—as its advances were dwarfed by competitors who proved to be more adept at ecommerce, but the company also filed for Chapter 11 bankruptcy mid-May, along with plans to close roughly a third of its 846 stores within the next two years.

Seven in 10 US Adults Haven’t Bought Anything Via Social Many social media platforms have started making measurable gains in social commerce, but according to a June 2020 Bizrate Insights survey conducted for eMarketer, there’s still a ways to go.