This video is basically a how-to guide that can give almost anyone the ability to learn and apply the design method to their challenges. In February, the Sydney Epic Agile Tribe and other Enterprise Business Agility enthusiasts sat down with End to End Experience Owner, Will Hamilton , to go through this process over some pizza and beer.

This meetup explored the importance of having the customer integrated into the solution design process. Within the Enterprise Business Agility model this aligns to the Customer Seat At The Table pillar. Many organisations choose to fly blind, believing they know what the customer wants without ever really connecting, engaging and understanding them. The approach we explored showed how you can have greater engagement and feedback loops with your customer and therefore establish greater solutions for them.

EPiC filmed the evening and condensed it into a detailed 20-minute video below if you want to deep-dive into design process and learn about Will’s experience applying it.



