Sep 15, 2013; Green Bay, WI, USA; Kathleen Peters from the Menominee Indian Tribe of Wisconsin protests the use of the Washington Redskins mascot and logo at Lambeau Field before game against the Green Bay Packers. Mandatory Credit: Benny Sieu-USA TODAY Sports

The controversy surrounding the name for the Washington Redskins has been topic for debate over the past few years with many urging owner Daniel Snyder to remove the derogatory term that is a racial slur for Native Americans.

The controversy isn’t about to die down any time soon with U.S. senators calling for the name to be changed while new team president Bruce Allen says the name has a deep and purposeful meaning.

With the standstill taking place between the team and the U.S. government, the Washington football team’s official Twitter handle posted a message urging fans of the franchise to show their “Redskin pride” and tell Senator Reid what the team name means to them.

Tweet @SenatorReid to show your #RedskinsPride and tell him what the team means to you. — Washington Redskins (@Redskins) May 29, 2014

Does this organization have zero self-awareness at all?

How can they not see how terrible of an idea this is?

The comments following this tweet, many of which I would have to assume are from loyal fans of the franchise go to show you how ridiculous this tweet is and I fully expect a followup tweet apologizing for “poor judgment” in an earlier tweet and they regret their actions.

However, that may be completely off-base considering the team uses a racial slur as its nickname and show zero signs of being remotely interested in adopting a nickname that won’t be racially-insensitive.

Dan Snyder and his franchise simply can’t help themselves any longer and NFL commissioner Roger Goodell needs to step in for the betterment of the league.