On 3 December 2014, the now-defunct web site Naha Daily published an article that quoted Timberland’s (unnamed) CEO as saying he didn’t want to see “Blacks and Latinos” buying and wearing the company’s boots:

Timberland new appointed Ceo lost it at a earnings press conference and revealed that hed rather not see Blacks and Latinos in his boots in the summer time admitting that its just tacky to wear boots in the Summer.

Theyre work boots, but lets be honest. They dont like to work Said Timberlands new appointment in a shocking reveal during a press conference.

Timberlands former Ceo declined to comment stating that he doesnt want to say if he disagrees nor agrees with the new Ceos statement. Rappers such as Notorious B.I.G. mention the Timberland brand in many of his hit songs and black people are already thinking hes probably rolling in his grave after hearing that black people are actually wearing boots in the summer time.