One of my concerns jumping into this was how to work out my pricing. I have listened to podcasts, read blogs and discussed this topic numerous times with peers and you still never really find a price. For me, I don't have a particular day rate and want to work within potential clients budgets where possible. Of course, it is always ok to say no to a job if its not feasible.

One potential client said they didn't have a photo budget but could pay x amount. It was under what I would normally charge for the work but instead of saying no, I gave them the offer of shooting a lesser amount of imagery, and we agreed companies at this event could purchase images also. On top of the clients charge, I also had images purchased from another company, giving me more than double. There are sometimes ways to work with people without feeling you are underselling yourself or undercutting others in the industry, and this in turn can work in your favour. But again, its ok to walk away.