USER RESEARCH

Make Your Personas Great Again in 7 Simple Steps

Less decoration — more data. A bonus GIF included

Sometimes I think we, designers, have forgotten what personas are and why this method was initially created over 35 years ago. I often hear from colleagues that personas are out-of-date, and such a trending framework as jobs-to-be-done is much better. However, there are no bad or good instruments. When used right, any tool can be fruitful. This article is not about new things; it’s about going back to the roots.

Step 0. So, you’ve used one of those templates…

Such a beautiful design deliverable, isn’t it? — Not really.