Movie studios, media companies and smart money VCs are all investing heavily into AR/VR. We mapped out the startup landscape.

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Funding to AR/VR startups reached an all-time high in deals and dollars last year. But with few exciting deals in the past few months and an absence of positive news or apparent progress from stealthy AR headset startup Magic Leap, interest in augmented and virtual reality (AR/VR) technology seemed like it could be heading to the “trough of disillusionment.”

More recently, however, the tenor of the discussion has changed. PlayStation said its PSVR, a $400 headset released in October, was on track to sell over 1M units before April (the iPhone 1, for reference, sold 1.4M in its first 3 months and is regarded among the best tech releases ever). It also came to light that Apple allegedly has 1,000 engineers in Israel working on an AR headset.

Over $3.4B to AR/VR startups Get the full list of startups and investors featured on our AR/VR market map. As an added bonus, we’ll send you the disclosed funding values for each company. Email

With AR/VR hype back on the upswing, we used CB Insights data to create a market map of startups in the space, with a new approach that categorizes companies by where they sit in the full tech “stack,” starting from hardware all the way down to distribution.

Note: While some companies may fit into multiple categories and parts of the stack, we mapped companies based on their primary use-case. This market map is not meant to be exhaustive of companies in the space. Click to enlarge.

The category breakdown is as follows:

Track all the AR/VR startups in this brief and many more on our platform The use cases for AR/VR continue to expand, from content to design to medical application. Look for AR/VR in the Collections tab. Track AR/VR startups AR/VR Startups 280+ items items

See the full list of startups below:

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