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The former Strictly dancer who appeared in the Channel 5 show in 2014 said he would be “over the moon” to return because he loves “winding people up”.

Speaking about the Celebrity Big Brother rumours to OK! Magazine, the 38-year-old said: “Put it this way, if I was going in again, I would be over the moon because I loved it the first time around and I love the show.

“I love winding people up, so the show was made for me.”

Viewers were left guessing whether James will be going into the house from a teaser clip posted on Big Brother’s Twitter page that disguised a man’s face and muffled his voice but is heard saying: “I don’t expect everyone to agree with me, but 99 per cent of the time I’m right.”