From "The hipster effect: When anticonformists all look the same," an apparently real scientific paper credited to Jonathan Touboul of The Mathematical Neuroscience Laboratory, CIRB, College de France:

In such different domains as statistical physics and spin glasses, neurosciences, social science,

economics and finance, large ensemble of interacting individuals taking their decisions either in

accordance (mainstream) or against (hipsters) the majority are ubiquitous. Yet, trying hard to be

different often ends up in hipsters consistently taking the same decisions, in other words all looking

alike. We resolve this apparent paradox studying a canonical model of statistical physics, enriched

by incorporating the delays necessary for information to be communicated.