Trying to navigate and finding your own community in New York, a city that has been given the epithet of “the melting pot,” is not necessarily an easy task for everyone, but Sari-Sari is hoping to help change that.

Founded by photographer Marielle Sales in 2018 (with Gabriella Mozo as her partner), Sari-Sari General Store is a NYC-based collective that “celebrates and explores modern iterations of Filipinx culture.” What started organically as a group of Filipino-American friends from the New York-New Jersey area is now looking to bring people together through a series of curated pop-ups, experiences and collaborations.

The goal is to offer a “fresh perspective on the often underrepresented culture and brings a new generation of talent from the Filipinx diaspora to the forefront,” one project at a time.

With May being Asian Pacific American Heritage Month, the duo has tapped its network of friends and collaborators to be featured in a HYPEBAE-exclusive editorial highlighting a number of Filipino-owned brands, including Sunnies Studios, MAAARI, Anika, Muni Muni and more.

If you happen to be in NYC on July 13, catch the Sari-Sari crew at the Happy Family Night Market.