Before there was Typekit, before there was Fonts.com, DaFont or Google Fonts, designers had to share their typefaces the old-fashioned way—via print advertisements. In Print magazine’s 75 years of publishing, we’ve seen some great adverts, some funny, some dry and some, well, strange. We dug deep into the archives to find our favorite type-vertisements. Some you might recognize, others, not so much.

The 1950s





1958





1958









1958









1958









1958









1958









1958









1958





The 1960s





1960









1960









1960









1961









1961









1961









1961









1961









1965









1965





The 1970s





1970









1970









1970









1974









1974









1976









1978





The 1980s





1980









1980









1980









1983









1983









1983





The 1990s





1990









1992









1993









1996





The 2000s





2002









2006





All too often, typeface designs, typographic designs and handlettering get overlooked in competitions—which is why Print developed a competition that gives the artforms their full due and recognizes the best designers in each category. Enter Print’s Typography & Lettering Awards today.





#fonts #typography #vintageads