Over the weekend the new Yeezy sneakers launched around the world including in Kuwait. People lined up from early morning for the chance to buy a pair since they’re a limited release and would sell out quickly. I saw some pictures and videos of the lines around Kuwait and they were extremely long and mostly unorganized.

That same morning a reader emailed me about an incident that took place at the Adidas store in Al Hamra and since then I’ve heard the story from one other person who was in line and seen a video that kinda corroborates it. Here is the email I received:

Hey Mark, I wanted to let you know about this incident that took place at the Adidas outlet this morning.

So today was the launch of this limited edition Yeezy and I was at Hamra mall branch. They said it’ll be first come first serve. There were about 6 Philippine Nationals lined up at like 6am, they were the first ones there. A paper was passed down the line with the name and preferred sizes of people and it seemed completely civilized. Then at 830am when the doors were supposed to open, a Kuwaiti Adidas representative announced in Arabic that Kuwaitis get priority. And a bunch of Kuwaiti guys rushed in front of the Filipinos and it was utter chaos. Then when one of the Filipino men spoke up and asked “what about us?” The Adidas rep was like “Filipino want to buy shoes?” And everyone started laughing. And then a bunch of Kuwaiti guys proceeded to walk inside the store. A woman (Arab) then started shouting at the Adidas representative and was saying that this is straight up racism and unfair. She was ignored. The Filipino group left and some guys just kept mocking them. An overwhelming majority of the Kuwaiti crowd joined in on the mocking. They waited for 2.5 hours to be disgraced like that.

There is a video that was taken that morning which you can watch [Here]

The incident is currently being investigated by the mall as well as the local Adidas dealer so if you were in line that morning and saw what happened, get in touch.

If you’re wondering how people could be so racist in 2019, so was I until I started getting hate on twitter when I posted about this. I actually had to block a bunch of people who were accusing me of hating on Kuwait or who were rationalizing why they were right to sell to the Kuwaitis first. It’s shocking.

Update: I’ve closed the post for commenting, also I’ve been made aware the photo of the Yeezys I posted aren’t the ones people were lining up for.