NEW DELHI: A prominent social activist from Jammu and Kashmir died in the middle of TV show on Monday morning.Rita Jetinder was on a show on state-run Doordarshan Kashir in Srinagar when she suffered a cardiac arrest.The video clip that has gone viral on social media shows Jetinder answering questions about her life and achievements on the channel's 'Good Morning J&K' show when she suddenly collapsed.The anchors were left shocked and the video clip then ends abruptly.A prominent activist, Jetinder was also the secretary of Jammu and Kashmir Academy of Art, Culture and Languages. Many people expressed their shock and condolences on Twitter and Facebook on the sudden demise of the activist.