Baskin-Robbins released a commercial starring a young girl eating their ice cream.

Here it is.

In case you can't see it.

[video width="1280" height="720" mp4="https://static.mothership.sg/1/2019/07/엘라그로스Ella-Gross-배스킨라빈스Baskin-Robbins-CF.mp4"][/video]

Now if you watched that and thought, what is wrong with it?

Chances are you are not one of the many Korean commenters who deemed the advertisement to be way too sexual.

This idea of the girl, 11-year-old Ella Gross, being portrayed in a sexual light appears to have arose after several comments from Korean commenters described her in sexual terms.

Some Koreans also took offence at not only the comments, but also Baskin Robbins for putting out an advertisement that provoked these reactions.

Baskin-Robbins Korea then removed the clip from YouTube and posted an apology.

According to Korea Times, Baskin-Robbins did state that the makeup on Ella was equivalent to makeup on other models her age, her outfits were also from a children's clothes brand.

Unnecessary for an apology

One of the people defending Baskin-Robbins, for what appears to be a wholly innocuous video, was Ella's mother.

She posted this on Ella's Instagram, which she runs.

Basically, she criticised those who saw anything sexual in that short commercial.

"What was honestly meant to be a fun commercial for a new ice cream flavor is being perceived by them as something disgusting and horrific."

She also had strong words for those criticising the commercial from being filmed.

"To those that are rallying against the Baskin Robbins commercial, stop saying that you are doing this “for Ella.” She is surrounded and loved by many strong and powerful women who wholeheartedly have her best interests at heart and who are confused and angered by your hurtful and negative reactions to a beautiful child."

YouTube commenters appear to have trouble seeing what the big issue is after seeing the commercial as well.

Image from Ella's Instagram and YouTube

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