SHENZHEN: Pete Lau , CEO, One-Plus, has said the premium Chinese smartphone maker is prepared to answer India’s data security and privacy concerns since it sells the same smartphones in the US and Europe, where these concerns are already addressed. In his chambers name-plated ‘Decision Daddy’ at company headquarters, Lau told ET that OnePlus pitches data security and privacy as selling point to its global customers.“These issues are of very sensitive nature in Europe and North America. All our handsets globally match the same standards. Hence, we are not really worried about that. We respect the Indian government and their concerns and we will cooperate as required,” he said.Lau floated OnePlus in December 2013, with funding support from a bunch of investors including BBK Electronics, which owns Oppo and Vivo, The founder said OnePlus is also seeking more clarity from the Indian government to address all concerns.“Currently, we have not received any direct request or requirement to set up servers or cloud storage in India. We are trying to get more clarity on that.” The government, last month, asked smartphone makers — including Apple, Samsung, Oppo, Vivo, Xiaomi, Lenovo and OnePlus — to make available procedures and processes followed to ensure security of mobile phones sold in India.The Centre will verify and will take action if any brand fails to meet requirements. India is the largest market for OnePlus, contributing around 40% of total revenue, followed by the entire European operations. As per market trackers, OnePlus is ranked third in the premium smartphone market (`25,000-plus) after Samsung and Apple.The recent India-China standoff at Dokalam had no impact on One-Plus sales in India, though it did affect some other Chinese smartphone brands. The company’s global marketing head, Kyle Kiang, said most premium consumers do not associate OnePlus with China. Also, the brand’s focus is not the Chinese market. “We are a global brand and considered as such in India,” he said.Lau said OnePlus has made India its second headquarters and is hiring a lot of executives. It will also set up its experience centres in the top 10 Indian cities that are its largest market. OnePlus has one experience store in Bengaluru and a kiosk each in Delhi, Noida. While they are currently third-party owned, company managed, OnePlus is exploring options for company-owned stores in India.“We are open to other business models to set up these stores or touch points,” said Lau. “But our core objective is not to drive sales like Apple but rather, to allow consumers to experience the product,” he added. OnePlus is a digital first brand that mostly sells through ecommerce and is experimenting with offline stores only in India before extending it to other global markets.“These stores will help us to achieve our objective to give One-Plus the highest top-of-mind recall for best Android smartphones in India over next couple of years,” the CEO signed off.