Right now there’s something incredibly bizarre happening. All around the world people are paying attention to a random mess of tweets from Kanye West. Some are taking them as though they have purpose and magnitude. Some are taking them with a grain of salt.

I’m now part of this game, just by sitting here and writing about it. I’m feeding into whatever game is (or isn’t) being played by Kanye, but I feel it. I feel it because it’s why I love Kanye. It’s why you should love Kanye.

You probably have a great distaste for Kanye West for this explicit reason. He’s an egomaniac who has no concept of reality, who doesn’t even pretend to touch the world you participate in. He’s a narcissist, he’s materialistic, he doesn’t care about anything except his own greatness.

I like that. I really like that. I don’t want great artists to be some kind of relevant, humble person who I can relate to. Relatability isn’t something I think is important when it comes to liking someone.

There are genuine concerns to be had over Kanye’s ignorance on issues, but they’re concerns in the sense that he has afforded relevance to an idea that conflicts with yours.

(If you’re unfamiliar, Kanye tweeted his support for Donald Trump recently, sending people who stare at their phones into meltdown)

Now people really hate Kanye West. Oh, he’s the worst. He’s disgusting. He has turned his back on everything he ever cared about. He’s affirming the killing of millions. He’s legitimising Nazism. (I could go on)

He hasn’t. He’s said a few words that people feel carry the strength of a bomb. What people are missing is the underlying message of all the shit he’s throwing at the wall, that showing someone love is a better way to forge a together world than by hating them.

By showing Donald Trump love he’s demonstrating that everyone deserves love. Because love Is what heals. People are too wrapped up in what Donald Trump represents to understand that at the root of the problem of all issues is the understanding that in order to bridge a divide you actually have to start laying foundations.

No great conflict was resolved by obliterating your enemy. It was resolved by understanding and empathising with your opponent. Showing that there is common ground, that underneath everything you’re still people. No one wins an argument by insulting their counterpart.

That’s why what Kanye is doing now is so important, as juvenile and as uninformed as it is. It’s important because it builds the right foundation for how to be a better person. Love people. Love them. Show them that you’re willing to listen to them.

It’s so easy to dismiss a Trump supporter as some racist, sexist, white supremacist arsehole. It’s easy to box up that one aspect of them and believe it defines who they are. That’s what makes Kanye’s love of Donald Trump so hilarious, because in one day people went from liking to hating Kanye, as though Kanye had changed instantly!

He hasn’t changed, the same way the people who voted for Trump haven’t changed from the people who existed before they voted. The difference is people have become so fractured that their lives now exist in this binary fashion. Everything is either the best or the worst. You either hate something or you love something. And you have to decide now.

It’s scary because there’s no room for nuance anymore. People aren’t afforded the ability to have multiple sides to them. We have to either be all in or nothing. The world isn’t like that though. I know it’s easier to digest that way, but just because something’s easier doesn’t mean it’s right.

I’m bored reading about how people who voted for Trump are all stupid. I’m sick of reading how people who voted for Brexit are idiots. Those people aren’t going anywhere. They won’t disappear when those two situations are over. All that will have happened is people have spent time slinging mud in order to confirm their own beliefs but done nothing to sway the other’s.

That’s why loving people is so important. That’s why sending out that message is so necessary right now. We live in this horrible world where everything we say or do is criticised immediately without understanding the intent behind it.

Kanye is exactly the right person for this issue to centre around because he’s divisive already. At the heart of him is this genius, this extreme talent for making phenomenal art. And I mean art. He’s an artist, he understands high concept, he understands how to create a grand tapestry out of the senses that evokes powerful emotions.

He’s also a complete mess when it comes to getting that messaging across in some forms. What he’s doing now with this love stuff is like a My-First-LSD moment. It’s barely even sophomoric given how surface level it is.

But that’s what makes Kanye so fascinating, so great. Because he grows. He changes, He doesn’t settle for whatever he is now.

It’s reflected heavily in his music. It’s what makes each upcoming album release so eagerly anticipated because people know that they’re going to hear something unique, something new, something deliberately challenging.

I love Kanye because he’s earnt my love. He’s earnt my love because he’s a human. He doesn’t pretend to be anything he isn’t. Watching someone trying to create understanding and meaning out of their life is rewarding.

It’s comforting to see someone who is supposed to be perfect be as imperfect as humans actually are.

That’s why it pains me when the wolves sit at his door, baying for his blood, over his prolonged twitter outbursts. This is a man who once tweeted that he was annoyed he had to deal with a water bottle on a flight.

Yes words carry weight, but they carry as much weight as we allow them to. Letting someone be wrong and learn from their mistakes, and helping them to do so, is a much more powerful way to promote change in the world.

The way you do that? With love. You love them. You see past the mistakes and you see the good. You see the possibility for change within them, because without that hope there really is nothing left.

It’s why Kanye has, and always will be, one of my favourite artists. Because he makes me question a lot of things about the world I live in. But he also makes me happy. He makes me realise that it’s okay to be wrong.

I’m incredibly excited for his next album release and if all this love business has some kind of thematic relevance to it then doubly so. It’s a message the world needs now more than ever. It’s only apt that someone incredibly flawed in character should deliver that message, because nothing in life comes in a neatly wrapped package.