Don’t be misled. Managing a survey is complex. To get valid feedback, you need an effective process and some survey expertise.

Get and use the right tools

To run a successful survey, you need the right tools, including survey software. Otherwise, the process can be very inefficient and time consuming. And results can be compromised by poor process. That’s where Spark Chart helps. We developed Spark Chart to overcome the constraints to getting, and sharing, valuable feedback and ideas.

Invest some time to develop expertise in designing surveys and analyzing results

The survey structure and questions are crucial to getting valid feedback. Despite this, the most common pitfall we see is poor survey design. Designing surveys requires specialist expertise. So, start with clear goals, ask specific & relevant questions and run a pilot before rolling out a survey.

Another pitfall is failing to create the right context for survey respondents. You should craft the messages carefully and then communicate more than you think you need to.

Once you have the survey results, consider whether you have the expertise to analyse and facilitate the sharing of the results.

Get help if needed

Depending upon the complexity of the survey needs, specialist expertise may be needed to create a survey, manage the project, analyse the results or facilitate the presentation.