Truck drivers in India have for long been singled out, by non-governmental organisations and health care professionals, for their vulnerability to sexually transmitted diseases (STD). Research by the National Aids Control Organisation (NACO) in India, for one, shows that one in ten truckers is a victim of STD.

Ask anyone working with AIDS in the country, and the community comes up tops in terms of the people affected as well as the most likely to be hit by the disease. They also tell you that given the constant mobility that truck drivers are subject to, using traditional and digital media to ...