Not to fall into the habit of just becoming a piece of the marketing machine (hence the rather blunt headline) but today, as they continues to ramp up their 75th anniversary celebrations, Marvel has released a press release highlighting their big upcoming Marvel Masterworks Hardcover Slipcase set — and, well, it’s one of those things that if you’re a hardcore Marvel fan, you might just want.

Featuring 11 hardcover volumes highlighting some of Marvel’s most popular and enduring franchises, the slipcase set is quite a thing of pop beauty. Wrapped in a slipcase designed to resemble Avengers mansion, the set comes with about 11 issues per volume showcasing the early days of Captain America, Daredevil, Doctor Strange, Spider-Man, the Avengers, the Fantastic Four, Hulk, Iron Man, Thor and the X-Men with all the Jack Kirby and Steve Ditko, Bill Everett and Don Heck that you could want. And some Stan Lee as well, I suppose.

Not only that, but what’s exciting to see is that Marvel is finally re-printing “Not Brand Echh”, their former satire series that featured the aforementioned artists as well as Gene Colan, Roy Thomas and John and Marie Severin. Championed by Forbush Man, “Not Brand Echh” has long been out of print, and it appears to be exclusive (for now) to this box set in its reprint capacity, as the press release makes a note of pointing out.

It’s a $500 box set, though, which means that each book individually runs at about $45 a hardcover or so. If you pick this up, it’s because you’re a massive Marvel fan. But, if you do, please let us know the quality of the “Not Brand Ecch” reprints so we can continue to pester Marvel to give that book a wider release. This is the responsible use of journalism: to attempt to bully a major corporation into giving us a reprint of a nearly 50-year old satire magazine!

Take a look at the box set:

For the full press release from Marvel Comics, please see below.

Marvel Press Release

In celebration of Marvel Comics’ 75th Anniversary, Marvel proudly presents a deluxe collection of its 10 mightiest Masterworks hardcovers – plus the all-new, long-in-demand NOT BRAND ECHH VOL. 1 and the AVENGERS 75TH ANNIVERSARY BY ALEX ROSS POSTER signed by none other than Stan “The Man” Lee!

“This is one of the most epic collections Marvel has ever compiled. Not only do these Masterworks retell the origins of Marvel’s iconic heroes, but they are collected and presented in a gorgeous slipcase built to resemble the historic Avengers Mansion,” says David Gabriel, SVP Sales and Marketing. “If that wasn’t enough, this collection is coupled with a beautiful poster signed by Stan Lee. It doesn’t get grander then this!”

Each titanic tome in this limited-edition boxed set features a newly designed cover treatment and interlocking spine artwork, and the slipcase itself is patterned after stately Avengers Mansion!

MARVEL FAMOUS FIRSTS: 75TH ANNIVERSARY MASTERWORKS SLIPCASE SET arrives in local comic book retailers September 3rd and contains the following monumental Marvel collected moments:

CAPTAIN AMERICA VOL. 1 HC

264 pgs. – collecting Tales of Suspense #59-81

DAREDEVIL VOL. 1 HC

256 pgs. – collecting Daredevil #1-11

DOCTOR STRANGE VOL. 1 HC

328 pgs. – collecting Strange Tales #110-111 and #114 – 141, and Amazing Spider-Man Annual #2

NOT BRAND ECHH VOL. 1 HC

456 pgs. – collecting Not Brand Echh #1-13; and material from Amazing Spider-Man Annual #5, Avengers Annual #2, Daredevil Annual #1, Fantastic Four Annual #5 and Sgt. Fury Annual #4.

THE AMAZING SPIDER-MAN VOL. 1 HC

272 pgs. – collecting Amazing Fantasy #15 and Amazing Spider-Man #1-10.

THE AVENGERS VOL. 1 HC

248 pgs. – collecting Avengers #1-10

THE FANTASTIC FOUR VOL. 1 HC

272 pgs. – collecting Fantastic Four #1-10

THE INCREDIBLE HULK VOL. 1 HC

176 pgs. – collecting Hulk #1-6

THE INVINCIBLE IRON MAN VOL. 1 HC

208 pgs. – collecting Tales of Suspense #39-50

THE MIGHTY THOR VOL. 1 HC

280 pgs. – collecting Journey into Mystery #83-100

Continued below

THE X-MEN VOL. 1 HC

248 pgs. – collecting X-Men #1-10

For more on Marvel’s 75th Anniversary, please visit marvel.com/75, like us on Facebook at facebook.com/marvel and join in the conversation on Twitter with #marvel and don’t forget to follow us at @marvel.

Hardcover: 3,016 pages

Language: English

ISBN-10: 0785191283

ISBN-13: 978-0785191285

Product Dimensions: 19 x 16.8 x 13.5 inches

Shipping Weight: 33.4 pounds

On Sale: September, 3rd