India Today Group Editorial Director for Broadcast and New Media Kalli Purie was today honoured as one of India's most influential women in media, marketing and advertising.

Purie was listed the fifth most powerful woman in the list of 50 at the sixth edition of Impact magazine's prestigious awards. The award recognises women across media, marketing and advertising who have not only done path-breaking work, but have also helped in redefining the dynamics in their respective fields.

Receiving the award, Purie said: "I want to share with you a conclusion, which I think will be popular with at least half of this room. God designed women to run newsrooms. To lead a newsroom, you need three things. One, heavy dose of EQ. You need IQ to get the facts, but you need instinct. Instinct to follow the story and ask the right questions, instinct to know who is the right newsmaker. Two, ability to multi-task. News never goes according to plan. You have to be firing at all fronts. News is not linear - it's breaking in social media or the newsroom, or all over the place. Three, charm. The engines of the newsrooms are chronically highly passionate and creative individuals. They are brilliant, but they are not always easy. So I think women are inherently blessed with abundance of EQ, charm and are natural multi-taskers. I have double genetic advantage to my male counterparts."

"What's my success mantra in the newsroom? A focus on technology. I think the India Today Group benefits from me leading the digital side as well as the television side of the organisation. I am constantly cross-pollinating ideas and technology between the two. I think the big idea is that as TV screens get bigger, the content on television needs to behave more like the internet of 2000, which is where you crammed everything into one screen. As the internet screen gets smaller, goes more personal, you need to make it look more like the TV of 2000, which really like single anchor, dramatic visuals, bold headlines - not the busy TV screens that we have right now."

Purie also had a confession to share with the audience.

"I am ruled by two sets of numbers. TRP ratings and the damn weighing scales. They keep me up at night. One needs to be up and the other down. And often it's the wrong way around. Now with this very generous citation and ranking I have one more number to watch," said Purie.

The jury members for the award included Sam Balsara, Chairman and MD, Madison World; Sanjay Behl, Chief Executive Officer, Raymond Limited; Nakul Chopra, Chief Executive Officer, Publicis South Asia; Shalini Kamath, Independent Board Director and Executive Coach; Joy Chakraborthy, President-Revenue, TV18 & CEO, Forbes India; Avinash Pandey, COO, ABP News Network and Anil Uniyal, CEO, Bloomberg Quint.

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