Amazon on Wednesday introduced the Echo Look, a camera that's meant to sit inside your closet and help you keep track of your daily outfits.

If it sounds weird, that's because it is. In fact, we thought it was a joke when we first received information on the new product. The device is capable of snapping "full-length photos and short videos" of you, complete with a computer-generated background blur, and then storing those pictures in a companion app. "Build a personal lookbook and share your photos," Amazon advertises.

Amazon Echo Look features a "Style Check" service that it says "combines machine learning algorithms with advice from fashion specialists." We guess that means it's also willing to provide feedback, even critical, about your outfit choices.