NBA is leaving no stones unturned to extend its footprint in India. After having announced weekly game schedule for Indian television prime time, world’s leading professional premier basketball league has now released a campaign video to promote the game in India.

It is the second straight year that the NBA has scheduled a weekend game for the Indian television prime time.

The NBA in India is broadcast live and exclusive by Sony Pictures Network India on Sony Ten sports cluster.

The NBA, in conjunction with the primetime games, has launched a video campaign to highlight the differences of watching and enjoying the game in the morning and at primetime.

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The film features the journey of a fan who usually starts off watching the game alone on his couch with a cup of coffee however during NBA Primetime Sundays, given the evening time band, his experience of watching the game changes where he is seen in his stylish sneakers and apparel, cheering for his teams with friends at a local bar. The video captures the joy of a fan being able to watch NBA Games at primetime along with game highlights from the season.

This builds on the league’s NBA Primetime Sundays campaign, a weekly live game on Sunday evenings in Africa, Europe and India. The five weekly primetime games airing from 10 March – 7 April in India will feature some of the most popular teams in the league including the L.A. Lakers, Milwaukee Bucks and Toronto Raptors.

The NBA and sports cluster of SPN will continue customised, local live NBA wraparound show ‘NBA Primetime Sunday’ before and after the prime time games to bring viewers closer to the game. The program will be hosted by a panel of basketball experts that will provide analysis and insight on all the latest NBA news.

More than 120 million viewers had tuned-in to NBA programming over the course of the 2017-18 NBA season and more than 3.9 million viewers tuned-in to the 2018 NBA Sunday games.

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