If your company offered you a pay raise in exchange for tattooing its logo on your body, would you do it?

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Talk about company loyalty.

A New York-based real estate firm Rapid Realty has offered its 800 employees a 15% pay raise if they tattoo the company’s logo onto their bodies, and the offer is snowballing, according to CBS New York. So far, nearly 40 employees accepted the challenge, AOL Jobs reported.

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There were apparently no size or location restrictions for the logo tattoos. For instance, Brooke Koropatnick told CBS New York that she got hers behind the ear.

Employees who agreed to get inked said getting a substantially larger paycheck was motivation enough to get a tattoo. In a video, Brooklyn-based broker Adam Altman said the ink would be a reminder to work harder. “I don’t see myself going anywhere, and if I have it on my arm, it’ll force me to keep going and working hard [sic],” Altman said.

Owner Anthony Lolli told CBS New York that he got the idea from an employee who had done it.

“He calls me up, he says ‘Hey Anthony, I’m getting the logo on me.’ I show up at the shop and I’m like ‘this is cool, how can I repay you?’ ” Lolli said.

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Lolli said the employees who have gotten inked “get a lot of respect from the other agents with the amount of commitment that they have,” AOL Jobs reported. The company owner pays for the tattoos, which can cost up to $300. Lolli told CBS New York that he hasn’t gotten inked yet, but plans to eventually.

Perhaps getting permanently branded with a company logo gives a whole new meaning to the term “walking billboard.”

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