The company received a petition with over 30,000 signatures

The coffee giant has heard consumer requests and plans to meet them

Starbucks

COO Rosalind Brewer announced plans to increase its vegan options to meet

growing demand during a shareholder meeting in Seattle on Wednesday.

The move is

a response to a campaign launched by animal welfare organization Compassion

Over Killing [COK] - that included a petition which received 30,000 signatories, and

the support of journalist and vegan advocate Jane Velez-Mitchell.

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Plant-based

COK

representative, Starbucks shareholder, and staff member Jonathan Rosenberry

said at the Wednesday’s meeting that ‘consumers are seeking hearty plant-based

foods to enjoy with their coffee'.

He added that's where Starbucks’ menu still 'doesn’t live up to the buzz'.

A vegan cake spotted in Starbucks locations in South Korea, a country with a small but growing vegan movement

Meeting

demands

Brewer

said: "We know our customers ask us that repeatedly, and we’ll be responding."

The coffee

giant currently offers a series of plant-based milks, snacks, and beverages for

those consuming a plant-based diet.