Move aside, Daiso. The stampede of Singapore customers has moved from the famous $2 discount store to a new Japanese cheap retailer in town: Don Quijote, better known as Don Don Donki.

Ever since the Japanese retailer opened its first discount store at Orchard Central late last year, Singaporeans have been buying up the entire shop. And now, Don Don Donki has 7 outlets in Singapore… Rejoice!

If you’re not a regular customer, though, going to Don Don Donki can be a dizzying affair, no thanks to the illogical layout, crowded aisles and 20,000 signs screaming for your attention.

It’s like going to Mustafa, ONLY WORSE. Because their stupid theme song keeps blaring its way into your brain, and will continue to haunt you for weeks.

Before you get overwhelmed, here’s our super scientific guide to the cheapest and most worthwhile items to buy at this discount Japanese supermarket.

Don Don Donki sweet potato & other ready-to-eat food

If the long queues (and ever-pervasive aroma) are anything to go by, the star attraction here is undoubtedly the famous Don Don Donki sweet potato, which costs $2.80 a piece and is “shocking delicious”.

The sweet potatoes at Don Don Donki are so great that they opened a smaller version of their store at Changi Airport predominantly selling them. The shop also serves caramelised sweet potato and sweet potato milkshake.

Sweet potato aside, there’s a variety of snack foods outside Don Don Donki, like grilled scallops ($2.50), oden ($3.50 to $6), a banana cake “hot dog” ($2.90), fried mochi ($2.50) and Hokkaido milk latte ($2.50 to $2.90).

But don’t stop outside Don Don Donki – if you brave the crowds and venture in, there are a lot more ready-to-eat items available, like salmon aburi sushi ($5 for 5 pieces), onigiri ($1.80), yakisoba ($3.90) and tori karaage ($7.90 for a large box).

Of course, with these prices, you’re not going to get Japanese restaurant-quality food, but if you just want some random fried rubbish to go with your booze (see next section), they’re the ticket.

Alcohol: Japanese whiskey, sake, beer & shochu

Speaking of booze, Don Don Donki is a nice place to pick up slightly fancier drinks than boring old Tiger. Their product range is a little limited – it’s a Japanese supermarket, not a liquor shop – but it’s definitely a worthy place to visit if you’re not particular about your booze.

There are signs everywhere boasting that they’ve got the cheapest Suntory beer in town: $4.50 a can and $22.90 per 6-pack.

But the real fun is in the sake section. Not many places in Singapore sell such a wide selection of sake in 2 litre cartons. If you’re not much of a sake snob (i.e. your priority is getting wasted) then you can’t beat the $48 Nomonomo carton in terms of value. Typically, you would expect to pay at least $50 for a large carton of sake like that.

$10 meats section: shabu shabu, sukiyaki, yakiniku beef & pork

If you don’t drink or party, the section that most likely to make you go wild is Don Don Donki’s $10 meat section. That’s right, it’s a section with chiller upon chiller of prepackaged fresh beef and pork at just $10 a pack – the Daiso of premium meats. Here’s what’s available:

American Angus beef – shabu shabu

American Angus beef – sukiyaki

American Angus beef – yakiniku (bulgolgi)

Hokkaido Wagyu beef – burger patties

Kurobuta pork shoulder – shabu shabu

Hokkaido pork collar – shabu shabu

Hokkaido pork loin / belly – sukiyaki

Hokkaido pork belly – yakiniku

Hokkaido pork – breaded croquettes

Japanese pork – breaded tonkotsu

Everything is either pre-prepared or pre-sliced into one of 3 thicknesses: shabu shabu (thinnest), sukiyaki (very slightly thicker) and yakiniku (thickest).

Considering it’s fresh meat, not frozen, the price is very competitive. For example, meat wholesaler MMMM sells Angus grain fed beef shabu shabu slices at $12.80 for 200g and generic sukiyaki beef at $8.80 for 200g.

At Don Don Donki, the amount in each meat package is typically around 250g (varies slightly), which makes it about 10% cheaper than wholesale.

Japanese seafood: Hokkaido uni at $58/100g

As you would expect of a typical Japanese supermarket, Don Don Donki’s seafood section is super fresh and stuffed full of Atlantic salmon of different grades: sashimi grade ($6.80/100g), fillets for cooking ($4.30/100g), salmon skin ($2.90 a large pack) and bone ($5 a large pack).

But while prices are affordable, they’re not crazy cheap. For example, you can buy fresh salmon fillets from RedMart for approx. $3.20/100g.

What’s really remarkable at Don Don Donki, though, is the uni – as in sea urchin. Where else would you get an uni + salmon don for less than $10?!

Groceries: Japanese curry, gyoza, furikake, natto & Japanese rice

Apart from fresh meats and seafood, Don Don Donki is an excellent place to pick up Japanese groceries and pantry staples.

Think Japanese rice, furikake, frozen gyoza, udon, natto, Japanese curry and assorted sauces. Even breakfast items are covered: Don Don Donki has the best prices in town for the bestselling Calbee cereal (Frugara granola) and Japanese drip coffee.

I’ll just let this table speak for itself:

Item Don Don Donki price Price elsewhere Japanese rice (5kg) $25.90 $22.00 (RedMart) S&B Japanese curry $2.90 $4.30 (RedMart) Shrimp gyoza $4.50 $4.75 (Meidi-Ya) Vegetable gyoza $8.90 $9.90 (Meidi-Ya) Salmon furikake (140g) $4.90 N/A in this size Udon $6.90 for 10 $2.60 for 3 (NTUC) Natto (3-pack) $2.50 $3.92 (RedMart) Calbee cereal (800g) $11.90 $13.90 (RedMart) Drip coffee $6.80 for 24 $7.80 for 20 (RedMart)

Japanese snacks: Japanese Kit Kat, Calpis, cup noodles & more

You can’t go to Don Don Donki without buying a mountain of I mean, a respectable amount of Japanese snacks.

Doing this requires a bit of digging as junk food is kind of scattered all over the place. But if you’re patient, you’ll find many Japanese snacks that are not easy to find in Singapore. Here are my picks for what you absolutely must not leave without buying:

Bourbon biscuits – Choco & Coffee / Choco Digestive / Bitter Cocoa / Butter Cookies / Choco Chips ($2.50 at Don Don Donki, $3.00 or non-existent elsewhere )

Kameda Seed Snack 6-pack ($3.90 at Don Don Donki, $4.90 and up elsewhere )

Calpis Concentrate 1L Pack ($9.80 at Don Don Donki, $16 at Meidi-Ya)

Cup noodles (many different brands & prices – go for the ones in the bins which are usually on discount)

Don Don Donki app features

If you are a regular customer at Don Don Donki, it may pay for you to download the Don Don Donki app. Each time when you check out at the cashier, you scan the barcode in the app to earn dMiles.

Then, you can view your monthly transactions to budget how much you spend, earn points and redeem coupons.

The more you spend, the higher you will go up the ranks and the faster you can earn dMiles.

You will also receive a surprise gift on your birthday.

Don Don Donki outlets in Singapore

Don Don Donki now has 7 outlets in Singapore, including a smaller version at Changi Airport. The outlet at Orchard Central is the only one that is open 24 hours.

1. Don Don Donki at Orchard Central

Address: 181 Orchard Road, B1 & B2, Orchard Central Singapore 238896

Opening hours: 24 hours

2. Don Don Donki at 100 AM

Address: 100 Tras St,Level 2 & 3 100AM Singapore 079027

Opening hours: 9 am to 12 am daily

3. Don Don Donki at City Square Mall

Address: 180 Kitchener Road City Square Mall B2 Singapore 208539

Opening hours: 9 am to 12 am daily

4. Don Don Donki at Square 2

Address: 10 Sinaran Drive, #B1-01 to #B1-85 Singapore 307506

Opening hours: 8 am to 12 am daily

5. Don Don Donki at Clark Quay Central

Address: 6 Eu Tong Sen Street, The Central, Singapore 059817

Opening hours: 9 am to 1 am daily

6. Don Don Donki at JCube (to be opened on 29 November)

Address: To be updated

Opening hours: To be updated

7. Sweet Potato Factory at Changi Airport Terminal 3

Address: Changi Airport Terminal 3, 65 Airport Boulevard #02-97, Singapore 819663

Opening hours: 7 am to 12 am



What are your favourite finds from Don Don Donki? Share your reviews in the comments!Back to top



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Image credit: Don Don Donki Singapore