Artificial intelligence is persistently proceeding to be the most buzzing technology in the market. Everyone is going gaga over the immense possibilities it is offering and the businesses are frequently putting their ideas & thoughts over building trailblazing technologies such as chatbots, virtual assistants, self-driving cars. With that, it has become one of the most talked-about & the highest searched topics on the web. As a result, various reputed entities across the globe are getting involved in the hunt and are actively investing their efforts, time, and money into the technology.

Today, AI is ethically stepping into different business verticals like finance, healthcare, travel, and education, however, the most significant change that it has brought is in the mobile industry. As per the most recent studies, top-rated companies have invested millions of dollars for unleashing AI technology. Alphabet spent around $30 billion for reaping the AI benefits while Baidu has lent around $20 billion in the technology last year.

Not only this, but the Chinese government is also concentrating on AI development with the standpoint of handling the future cornerstone revolution. With all these facts in consideration, we can easily say that the business world is seamlessly adopting Artificial Intelligence and implementing to build better applications in the future. As the neoteric technology is progressively disrupting the mobile app industry, the results that it has brought is remarkable. The mobile economy hit an all-time high with AI deployed in a majority of mobile applications that are being developed today so as to meet the client’s desire.

Inquisitive to know more about how Artificial Intelligence is Transforming the mobile economy & market? Let’s find out.

App Personalization

The brands and mobile application developers are able to furnish personalized experience to their users through AI integration.

Such applications can trace the user’s location and reflect location-based results automatically. And the good thing is- the user need not feed his/her location each and every time. Moreover, the technology will allow the companies to collect in-detailed information about their consumers via various means such as PoS machines and mobile devices. The collected data and the recorded user behavior will be utilized further to offer personalized results and will boost the user retention rates. On a much larger scale, artificial intelligence will redesign the search algorithms, shifting the target to personalized app experience and richer contextual.

Also Read How Artificial Intelligence Is Transforming The Aviation Industry

Improved App Marketing

Apart from mobile app development and user engagement, Artificial intelligence will also reshape the app marketing landscape. The AI-powered apps and devices study the user behavioral pattern and market trends to offer real-time, detailed demographics.

Therefore, these superlative apps and machines not only minimizes the efforts of the marketers but also cuts down the chances of error. As per a recent survey, approximately 30% of top organizations will deploy artificial intelligence for sales by the end of the year 2020, which clearly reflects that investing in AI can be the need of the hour.

AI & IoT

Artificial intelligence is indubitably playing a vital role in the expansion of IoT. The technology allows the connected devices to gather real-time data and come to a decision on their own. In simpler words, AI-enabled mobile applications empower the linked devices to detect & learn from the information exchange framework and act in accordance.

All in all, I believe that artificial intelligence is contributing immensely to the mobile economy and it will continue doing so in the years to come. If you want to explore the possibilities of AI in your business sector as well, let us know. We will help you out in more than one ways.