We start where other bras end:

With Breasts.

A Breast is a fundamental part of your body, your life, and your identity. It's separate from your gender, your size, or what you’ve been told by cultural norms. Yet, for a century the Bra has shaped the way all breasts should look — based on beauty standards dictated by men from the 1920s.



We think it’s time for that to change. We are creating a new paradigm in the way breast owners connect to and care for their breasts. So we reengineered the bra to create .Fusion , a new support system that starts where other bras end: with each breast.



.Fusion is shaped by you, ONE BREAST AT A TIME. To make it completely customized — and to feel safe during COVID-19 — we have created the first ever Breast Identification System (BIS) for personal scanning on your iPhone.

it's kinda like FaceID... but for breasts!