Whitney Matheson

USA TODAY

From phones to Twitter feeds to fancy coffee drinks, we live in an increasingly customizable world. So why shouldn't kids be able to create their own toys?

This fall Hasbro will release a new line of My Little Pony products that allows fans to easily assemble their own ponies. The "My Little Pony POP" figures and play set will literally let kids "pop" in new hairstyles, wings, outfits and what have you.

Today I have your first look at the line, which includes kits to build characters like Pinkie Pie, Princess Twilight Sparkle, Rarity and Applejack. Later this month, Toy Fair attendees can glimpse the items in person.

Below, you can get an idea of how the figures will be packaged and put together:

And here are a couple finished figures:

Prepare to snap up a few of these during the holiday shopping season for your favorite small (or tall!) friend.