Owner at FUTURE-MAKING SERIOUS GAMES, is acknowledged worldwide as a thought-leader in the fast-growing Serious Game Market. Author of the SERIOUS GAME MARKET, SERIOUS GAMES EXPERTS and FUTURE-MAKING SERIOUS GAMES blogs, and guest author at FUTURELAB’S MARKETING & STRATEGY INNOVATION blog in the UK, her last fourteen years modeling of the Serious Games space has provided much needed insights for organizations introducing Serious Games & Simulations to make a company’s value proposition more compelling. Her personal credo: If you want to change the future, play it first! !