You can now add video to the growing list of areas Samsung is stepping into.

The company launched Milk Video on Wednesday, a new social video app for owners of Galaxy devices.

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A followup to the company's Internet radio service Milk Music, Samsung is positioning Milk Video as a way for Samsung's users to easily discover new videos, while capitalizing on the company's larger screened devices, according to Samsung's vice president of content and services Kevin Swint.

"Discovery happens in very haphazard and random way," said Swint. "This experience leaves a lot of people feeling like they're always the last one to see the video that everybody is talking about. We thought we could solve that."

The app's videos are editorially curated by a team within Samsung who works to find popular and viral videos within general categories like entertainment and sports. Videos are sourced from a number of sources, including YouTube, though Samsung has also partnered with companies like Vice, Buzzfeed, College Humor and Funny or Die to provide content for the app. Some of these brands, like Funny or Die and Red Bull Studios, will also create videos exclusively for Milk Video.

Samsung's Milk Video app creates a personalized stream of ad-free videos. Image: Samsung

Samsung is hoping these partnerships, along with the app's curated approach, will help set it apart from other video platforms. Notably, Milk Video is not supported by ads and there are no ads within the app or its videos.

The app also emphasizes sharing and users can follow each other to see what videos are trending among friends. At launch, the app only supports Facebook login but the company says users will be able to log in with an existing Samsung account in the future.

As with Milk Music, Milk Video is free but only available to users with a Samsung Galaxy smartphone. The app isn't available to Samsung's tablet users and the company didn't say whether the app would eventually roll out to other Android or iOS users.