Rover Realty is a new real-estate firm opening in a large metro area. They will be serving both the urban city dwellers searching for apartments and suburban home buyers. Their focus is finding pet friendly housing with amenities designed for the four legged family members.

A pet-centric realty company is looking for a branding system to attract young home-buyers.

Customer Asks

Because they're working in both urban and suburban clientele, the Rover Realty partners want to avoid imagery of a typical house shape.

While the name is "Rover Realty" they want to avoid showcasing only dogs, as many of their clients are looking for amenities for their feline or reptilian family members.