Vegetarian Leigh Morris, of Dunedin, enjoys the first ‘‘cheese’’ burger sold at the opening of vegan burger restaurant, Burger Plant, yesterday.

Free fries were given out with burgers to the first 50 customers at the Great King St store.

The menu includes plant-based loaded fries and donuts.

Photo: Linda Robertson

Mr Morris said he had not previously bought much fast food but would in the future.

‘‘The most fantastic thing about that burger is no animals died in making it,’’ he said.

Chef and owner of the restaurant Thomas White also has a stall at the Otago Farmers Market.

He earlier said he hoped his plant-based menu would redefine the concept of fast food.