Naturally, it would be uncharitable to scoff: “my money’s on the topless geezer who can climb mountains with his bare hands.” But while some folk may find Grylls an entitled windbag, it does him a grave disservice to paint him as a retrosexual knuckle-dragger.

Yes, Grylls can make a sleeping bag from a recently deceased sheep, but he also practices yoga. For every sip of urine he takes in the wild, he’s equally at home taking a bubble bath with his three young sons.

Furthermore, in these days when most of us have swapped virile manual trades for more servile desk-bound roles, Grylls offers us an armchair escape into the kind of men we’d like to be, if we weren’t chained to a mortgage and two kids by our soft-soap office hands.