Peeing in the shower is shameful no more. In fact, it's encouraged and even celebrated in this colorful, animated PSA from F/Nazca Saatchi & Saatchi in Brazil. The "Xixi no banho" ("Pee in the bath") campaign is all about water conservation. Brazil hopes its multitasking citizens will save thousands of liters of water a year by flushing the toilet less. Via Osocio.

—Posted by Tim Nudd



See also:

Only Brazil would invent urinal soccer

Newspaper's urinal mirrors deliver 'the truth'

