[ download ] [ transcript ]

When you’re running for President, how you present yourself to the public is crucial. The West Wing often underscored that it’s not just what one says, it’s how one says it. So in this special episode, we look at what goes into designing a Presidential campaign – both fictional, and non-fictional. Michael Bierut designed Hillary Clinton’s ubiquitous 'H' logo, and Leslie Wah designed the logos and signage for all of the West Wing candidates in Season 6. This might be the nerdiest episode of the West Wing Weekly yet!

footnotes —

Michael Bierut - Pentagram

Hillary for America - Design

Pete for America - Design

Hipster Logo Generator

Design Observer Podcast

Serpentine Font

The 2020 Democrats' campaign logos, in graphic detail

West Wing campaign designs from Season 6: