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A beautiful day at the beach turned into every man’s nightmare for a Brazilian teenager.

Jose Ernesto da Silva had his penis ripped off by a shark as he swam with pals over the weekend, according to reports.

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Shocked onlookers rushed into the water to assist the terrified young man and pulled him from the ocean.

He died in hospital Monday.

The 18-year-old had been instructed by lifeguards to come closer to shore prior to the attack, Brazilian media reported. Signs warned that deeper water could result in an attack.

GRAPHIC WARNING: Images in the video may be disturbing to some viewers.