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Esports tournament management platform Matcherino has raised $2.7M USD in a new investment round.

Led by Seven Peaks Ventures, investors include Team Liquid parent company aXiomatic, and existing backers Madrona Venture Group and Vulcan Capital.

Capital will be used to further develop Matcherino’s services in prize pool management tools, and programmatic sponsorship campaign delivery among others.

Matcherino has announced the close of a $2.7M investment round, led by Seven Peaks Ventures . Alongside existing investors Madrona Venture Group and Vulcan Capital , Matcherino is now backed by aXiomatic —an esports investment group and majority-stake owner of Team Liquid .

The Seattle-based startup develops software for esports competition organizers. This includes crowdfunding tools designed to increase a tournament’s prize pool, sometimes featuring unique items created by game publishers, including Blizzard Entertainment . It also offers financial services for the delivery of cash prizes to teams and players for sponsors to integrate their campaigns into the crowdfunding system.

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“aXiomatic’s esports investment strategy targets dynamic companies across the esports ecosystem with potential to enrich player experience or deepen audience engagement,” said Leo Hsu, director of strategy at aXiomatic, in a statement. “Matcherino’s unique platform ticks both boxes: bringing fan-backed tournaments to life while providing an authentic channel for publishers and sponsors to interact with consumers.”

According to the announcement, Matcherino plans to use the new capital to to further develop its tools for prize pool management, custom game content commerce, and programmatic sponsorship campaign delivery and measurement. The startup previously raised $1.5M in 2017, meaning the company has raised $6.2M to date.

As well as its stake in Team Liquid, aXiomatic is an investor in Fortnite developer Epic Games, youth-targeted esports company Super League Gaming , and coaching service gamer sensei. The ownership group is itself backed by the Walt Disney Company, Michael Jordan, and Magic Johnson. Its board members include Washington Wizards owner Ted Leonsis, Warriors co-owner Peter Guber, and Tampa Bay Lightning owner Jeff Vinik.