Context and objectives of the research

As an independent, non-profit organization created to accelerate global efforts to reduce health impacts and deaths from smoking, the Foundation for a Smoke-Free World aims at enabling research, dialogue, and ideas to reduce smoking globally, while monitoring, evaluating, and helping to address the impact of reduced smoking rates on agriculture and economics.

One of its initial goals is to gain a clear understanding of the current landscape of smoking habits across the world: perceptions in terms of harmfulness and addictiveness, smoking behaviors, awareness and consumption of alternative products. In addition, understanding the population’s health conditions, sports, and eating habits will help contextualizing these findings.