Humanity's greatest minds know that no one fully understands quantum mechanics. Our worst minds took that as an excuse. Idiots scrabble to use quantum terms like they're living on a triple-word score, thinking that the words alone will make all their points for them. In most modern usage, you can replace the word "quantum" with "magical" and improve the meaning, because magic is meant to be used by bullshit artists with no idea of how reality works.

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For example, the way Revita-Nutra-Anti-Oxi-Aging creams claim to know more

about skin cells than reconstructive surgeons.

The last time advertising used "quantum" correctly was for a Bond film, and Bond usually treats physics like he found it in bed with his villain's wife: He has a lot of fun, but they don't usually survive the encounter. And that's still the most solace "quantum" can find in modern media.