The Palmer United Party has opted for a team of "normal, ordinary Victorians" to contest Upper House seats at the state election, aiming to seize the balance of power.

PUP leader Clive Palmer unveiled 18 candidates for the November 29 poll, who will contest all of the eight Legislative Council regions.

PUP comes to Victoria: Clive Palmer announces his candidates for the state election. Credit:Paul Jeffers

The party has shied away from high-profile candidates - the only figure known to the public is Jason Kennedy, who hosts a TV fishing show. He will lead the party's ticket in the Eastern metropolitan region.

With only three weeks to go before election day, Mr Palmer unveiled his candidates at a function for party faithful at a luxury hotel in Melbourne. He led them onto the stage, where they held yellow "Vote 1 Palmer United" signs and each spoke briefly.