I’ve noticed it a few times in discussions about the professional side of cycling, where commentators have a disdain for the popularisation of their sport since Bradley Wiggins won the Tour in 2012. It's as they hold Wiggins personally accountable for allowing the ‘great unwashed’ in on the secret. Or in forums and articles, where self-defined guardians of recreational cycling denigrate those who have the gall to wear a yellow jersey, as if doing so aligns the amateur with Eddy Merckx. And then there's the articles about whether people should or shouldn't wear Lycra (I do, in case you’re wondering).