The app's launch today includes all five of NYC's boroughs and approximately 5,000 drivers licensed by the city's Taxi and Limousine Commission (TLC). Myle claims most rides will cost, on average, 10 percent less than if you travel to the same destination with Uber or Lyft. It also says it won't make use of surge pricing or any hidden fees.

Besides those differences, Myle sounds mostly comparable to Uber, Lyft and other ride-hailing apps to come out before it. You can pick between a variety of different cars, including wheelchair accessible ones, and schedule rides ahead of time. The company says it also plans to expand to several Long Island counties later this year.

However, it likely faces a steep uphill battle against its two bigger competitors. Last year, Juno, an app that positioned itself as a driver-friendly alternative to Uber and Lyft, shut down in NYC. Just before it shuttered, Juno was averaging about 21,000 fares a day, accounting for only three percent of all app-based trips in the city.