4. Marketing, PR & Community Management

Outward Facing Deliverables & Work

One of our core ethos at Jibrel is to build first and market later, as a result, our marketing efforts have left our community wanting.

Marketing & Public Relations

We have hired a dedicated PR firm, their core responsibility is to release news around product launches and key partnerships. We believe this is the responsible balance to strike in an industry where marketing initiatives heavily outweigh development priorities.

Events

While we enjoy engaging with community members, we have winded down the number of events we attend to further focus on product development and organizational build-out.

We recently attended the World Blockchain Forum in NY where our Founder and CEO, Yazan Barghuthi, discussed the view “Why all security tokens should actually be utility tokens”.

Our next event will be the International Blockchain Congress, on the 3rd - 4th of August, in Hyderabad, India.

Community Management

Similarly, with dedicated admins from the community in our social channels, our participation has heavily reduced, but while we pride ourselves in being one of the few startups that personally and periodically check-in with the community, this has been quite the time-sink for us, but we will strive to ensure the community remains well-informed, up-to-date and can contact us directly if they require direct support.