Pop-Tarts has a fun slash annoying habit of releasing amazing new flavors for a limited amount of time. (Remember the deliciousness that was Dulce de Leche and Hot Chocolate?) And when these limited edition flavors are taken off shelves, fans are left completely bummed out.

Well, apparently Pop-Tarts is bringing back an old favorite. One eagle-eyed shopper recently spotted Sugar Cookie Pop-Tarts on a Target shelf, and the reaction is everything you’d expect. “Yesss!! Sugar Cookie Pop-Tarts aka the goat of Tarts is back @target,” wrote Markie_Devo on Instagram. “The Tarts seem to have gotta a cute facelift LOL, that deer is looking pretty swole.”

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People promptly freaked out in the comments. “Best pop tarts. Period,” one said. “We need,” another wrote. There were also plenty of fire and clapping hand emojis in the mix.

More details from Instagram team Mnmtwinz: "Last year’s version had printed snow flakes, but now we’ve got printed animals wearing 'ugly' Christmas sweaters. There’s a printed deer, alpaca, sloth, fox and flamingo with respective sweaters to mix, match and be merry!"

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According to Kellogg’s (which makes Pop-Tarts), the Sugar Cookie variety features sugar cookie dough-flavored filling inside a vanilla-flavored crust. They’re topped with white icing and “fun” winter images. “It’s a little taste of home for this holiday season,” Kellogg’s says.

So far, it seems like Sugar Cookie Pop-Tart sightings have only happened at Target, but, if history is any indication, they should show up in stores everywhere in the future.



It looks like Pop-Tarts might be making this an annual roll-out—several commenters pointed out that they enjoyed the breakfast treat last year, too.

Korin Miller Korin Miller is a freelance writer specializing in general wellness, sexual health and relationships, and lifestyle trends, with work appearing in Men’s Health, Women’s Health, Self, Glamour, and more.

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