HONG KONG — BoConcept, a Danish furniture company that has more than 260 stores around the world, opened an outlet in Hong Kong last week amid flashing cameras, the deafening noise of drums and cymbals and a pair of lion dancers performing a traditional ceremony aimed at bringing good fortune to the shop.

The store is the first in Hong Kong for BoConcept, but the company already operates 18 in mainland China and is planning another six to eight across the country as it bets that rising affluence will continue to lift demand for its sleek sofas and coffee tables.

“We see a lot of opportunities in China,” said Kim Moelholm, regional director for Asia-Pacific at BoConcept.

China is in the midst of a major overhaul aimed at weaning its economy off its decades-long reliance on often inefficient state-driven investment and a manufacturing sector that has been highly geared to exporting to the rest of the world.