The UK's first ever Ginger Pride walk is to take place in Edinburgh city centre next month.

The light-hearted August 10 march has been organised by 'proud ginger' Shawn Hitchins to raise awareness of the prejudice faced by redheads - so-called gingerism.

The Canadian comedian will be in the city to perform his Ginger Nation show, which pokes fun at his ginger identity, at the Edinburgh Festival Fringe.

He said: "Internationally, red hair is tied to the identity of Scotland and should be cause for celebration. I made a promise that if I ever returned to the festival, I would attempt to organise an event like this.

"It's totally tongue-in-cheek, but in light of the recent attention to bullying and gingerism we can send a message to all that says 'It Gets Redder'.

"The Edinburgh council definitely has a good sense of humour and I'm extremely happy with the response, it's struck a chord. This is the first year and we're starting small, and if all goes well I would love for this event to become an annual celebration in one of my favourite cities."

The Ginger Pride march is aimed to support anyone with a "tinge of ginge", but people of all hair colours are welcome to show their support by assembling outside the Balmoral Hotel from 11am.

Ginger wigs have been donated by local business Party Mania for those who don't already have ginger hair.

Ginger Nation runs from August 3 to August 24 at Edinburgh Festival Fringe venue Dram House as part of PBH's Free Fringe.

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