With physical retail stores closed due to COVID-19, retailers are being forced to sell exclusively online. To help businesses that may be struggling, Google is making it free for merchants to sell on Google. Beginning next week, search results in the Google Shopping tab will primarily consist of free product listings.

Google says this should help both merchants and shoppers. Retailers will get free exposure -- Google says it sees hundreds of millions of shopping searchers per day. And Shoppers will see more products from more stores. The changes will appear in the US before the end of the month, and Google plans to expand the free listings globally before the end of the year.