That’s what many listeners believe, according to a new study released by NuVoodoo. Thirty-five hundred people were surveyed and 49% of likely PPM participants believe most radio station contests are rigged – and over half among 18-44 year olds.

NuVoodoo says among likely PPM participants who think that most radio station contests are rigged, some are aware that stations are trying to extract more listening, while even more complain about their inability to contact the station. A lack of transparency also comes into play, with groups complaining they don’t see or hear the prize drawings, or they have suspicions most of the prizes aren’t actually given away.

Leigh Jacobs, Executive Vice President, Research Analysis, NuVoodoo Media Services observes: “Our findings point to a need for greater transparency in radio contests. While these issues are less important to the large numbers of listeners who are not susceptible to contests, they are very important to the smaller group whose listening stations want to influence.”

Get more details about the survey HERE.