Making Progress Toward a Healthier Club

Delta Force being honored during halftime #KezarNights

It’s been a little over a month since Brian Andrés Helmick posted, “SF Deltas CEO Challenge to the Fans.” The outpouring of support from fans, friends and family has been incredibly heartwarming. I can’t put into words how much we care about this club. To know that so many of you are willing to show that you care as much as we do with your time, energy and resources has been a very humbling experience. “What can I do?” “How can I help?” I have heard these two questions more times than I can count over the last five weeks. Below you’ll find a checklist with some ideas around how you can help… but first things first.

We take full responsibility for our attendance problem. I worry that many of you got the impression from Brian’s post that he was blaming the fans for the current state of the Deltas. It was quite the opposite. He was highlighting the crucial role fans play in building a thriving soccer landscape. Not just here in San Francisco but all throughout the U.S., fans have so much power. We never intended to ask them to do our jobs for us. Our goal was to challenge them to work alongside us to progress toward a healthier club.

Kenny Fan Club at Kezar Pub following a home game.

To take it a step further, as the Director of Marketing, my team is solely responsible for generating awareness. The majority of San Francisco not knowing that we exist falls on my shoulders. Simply put, I have not been as effective as I needed to be. We have tried many, many things to fix both the awareness and attendance issues that we’re facing. The tests and solutions we’ve implemented just haven’t been enough. Marketers around the world know what it’s like to struggle to win mindshare. Once you’ve done that you still have to win their hearts. In a market as busy as San Francisco, I’ve learned that this is incredibly difficult. Despite this, we’ll continue to iterate and we’ll keep trying new things. However, I stand by the subtitle of Brian’s post. Only the fans can fix this… and here’s how:

SPREAD THE WORD CHECKLIST

HELP US SELL TICKETS

Buy Tickets and Bring Friends!

Choose an upcoming home game and bring a group of friends out to Kezar Stadium. Click here to see all of our upcoming home games.

Choose an upcoming home game and bring a group of friends out to Kezar Stadium. Click here to see all of our upcoming home games. Become an Affiliate

Receive a 20% cut of all tickets you sell. Email team@sfdeltas.com with why you’d like to become an affiliate and what groups you think you can go after.

Receive a 20% cut of all tickets you sell. Email team@sfdeltas.com with why you’d like to become an affiliate and what groups you think you can go after. Join Delta Force

Join our amazing supporters group! They’re the loud fans in Section Q during home games and the good people at Kezar Pub during away games. If you’re looking for community, this is a great one to be a part of.

Facebook: facebook.com/sfdeltaforce

Twitter: @SF_DeltaForce

Email: sfdsg2017@gmail.com

HELP US SPREAD THE WORD

Online:

Post Photos and Videos at Games:

Make it a part of your game day routine to take a selfie in your favorite Deltas gear or take a landscape shot of the picturesque sunset (assuming it’s visible without fog). Help us spread the word by showing the world how much fun you have on game days! Tag us or use hashtag #sfdeltas.

Make it a part of your game day routine to take a selfie in your favorite Deltas gear or take a landscape shot of the picturesque sunset (assuming it’s visible without fog). Help us spread the word by showing the world how much fun you have on game days! Tag us or use hashtag #sfdeltas. Say You’re “Going” to All of our Games on Facebook

Go to the events portion of our Facebook page and click “Going” in each of our remaining home games. Click here if you’re on desktop.

Go to the events portion of our Facebook page and click “Going” in each of our remaining home games. Click here if you’re on desktop. Share Our Games on Your Facebook Timeline

Now that you’re in the Facebook Event for our upcoming game click “Share” and either post on your wall or directly message friends inviting them to join you for a game.

Now that you’re in the Facebook Event for our upcoming game click “Share” and either post on your wall or directly message friends inviting them to join you for a game. Post the Eventbrite Link for Upcoming Games in your Facebook Groups

Copy the Eventbrite link from an upcoming game and share it in your facebook group. If you’d like a discount code to further entice people to hop on board, shoot an email to team@sfdeltas.com with the name and size of the group and we’ll do our best to oblige. Click here for all Eventbrite Links.

Copy the Eventbrite link from an upcoming game and share it in your facebook group. If you’d like a discount code to further entice people to hop on board, shoot an email to team@sfdeltas.com with the name and size of the group and we’ll do our best to oblige. Click here for all Eventbrite Links. Share the Eventbrite Link with Coworkers

Post a link for an upcoming game in your slack channel (or other internal communication tool) at work. In the past we’ve worked with HR departments at companies to get entire companies out to games. If this is something you are interested in, connect us to your HR department by shooting us an email at team@sfdeltas.com.

In the Real World:

Pick up a “Spread the Word” Package

Complete with swag, promotional materials, and a small gift to say thanks for all your hard work. If you’re interested in helping with this, email team@sfdeltas.com and we’ll help coordinate the handoff.

Complete with swag, promotional materials, and a small gift to say thanks for all your hard work. If you’re interested in helping with this, email team@sfdeltas.com and we’ll help coordinate the handoff. On the Street

We suggest going to busy places like Dolores Park, Chestnut Street, and pretty much anywhere around the Kezar area during peak hours. If you want to go next level, we’re happy to provide a table and table cloth to help you in your efforts.

We suggest going to busy places like Dolores Park, Chestnut Street, and pretty much anywhere around the Kezar area during peak hours. If you want to go next level, we’re happy to provide a table and table cloth to help you in your efforts. In the Workplace

Bring some promotional discounts codes and swag to share with coworkers and post fliers on announcement boards.

Bring some promotional discounts codes and swag to share with coworkers and post fliers on announcement boards. Within Your Groups of Friends

Do you have a reading club, running club, or co-ed soccer team? Grab a packet and distribute some gear and promotional discounts to your group.

SEND US YOUR IDEAS

If you have other ideas for driving attendance, reach out to us! We want to hear them. You can send your ideas directly to our team by emailing team@sfdeltas.com.