Popular Japanese casual bar chain Yotteba has launched a new ad campaign that features a raunchy, satire version of the McDonald’s mascot.

While the American version of Ronald McDonald features the clown wearing a typical clown outfit, the Yotteba version (via Mothership.sg) features an almost-naked version of the clown, wearing nothing but a red thong.

Bursting out of his thong is a bushel of french fries. A potato bush. Here’s a photo (via Tabelog) snapped by a patron of the bar:

The design is based on the art from New York City-artist WizardSkull, who posted the art over on their Instagram.