By Jill Andersen

Revain, found at Revain.org, has two digital currencies: The R-token (R) and the RVN-token (RVN). Both, while markedly different as explained in this post, are solutions to problems in the flawed user-review industry. Namely, addressing the problem of customers not trusting reviews of restaurants and companies, for instance, because they believe they have been tampered with or that negative reviews may have been expunged from the system to present a better public image and not hurt sales and profits.

To encourage the process, users are rewarded with tokens for leaving business reviews. But how does this help businesses? Revain’s solution is revolutionising the credibility of customer reviews, making them all-important in a world where information and customer satisfaction is transparent and accessible to all. Revain does this by using enhanced technology — the blockchain technology paired with two tokens — to ensures reliability and immutability in the review process.

The RVN-Token — Exclusive to Revain Review Platform

The RVN-token is exclusive to the Revain system and cannot be used outside the Revain ecosystem, which may, at first glance, make it seem that they have no intrinsic value; except that the RVN-token can then be traded for R-tokens, which, in turn, can be traded on any cryptocurrency exchange. It’s like getting cash for your review.

An Overview of the Two Tokens

R-tokens are the cryptocurrency component in the Revain review system. The RVN-tokens — the reviewer rewards tokens — are valued at a fixed price, providing price stabilisation for the review system.

RVN-tokens can be exchanged for R-tokens until the supply is exhausted — currently set at 1 billion coins so there is no immediate worry that your RVN-token will lose its value. There are no hidden or additional fees for the conversion that takes place within the Revain system. The formula for exchange is as follows: one RVN-token is equal to 0.0001 R-tokens. Here is the formula (where BTC stands for Bitcoin), Simply reverse the formula to convert R-tokens back to RVN-tokens.

How Does it Work?

The system uses motivating factors — rewards and punishments — to ensure high-quality, reliable reviews while providing transparency in business practices by prohibiting companies and customers from manipulating the system. This ultimately results in a higher degree of consumer confidence when using online services to research businesses; it builds stronger relationships between businesses and their customers; and essentially compels businesses to implement customer-preferred business practices, whether it is providing a service, solution, or just more competitive pricing.

The Reviews

As mentioned earlier, the tokens are used as rewards for user reviews. Users receive RVN-tokens for in exchange for reviews. But there’s a catch.

In order to ensure that all remains fair in the autonomous world of customer reviews, the reviews must be approved by both an automated filter system as well as manually by the business that is being reviewed. In essence, this motivates users to write useful, high-quality reviews so the review isn’t discarded by the automated — yes, computerised, and therefore unbiased — system. The business pays for the services and is allowed to set criteria for the reviews, such as the inclusion of a receipt, or a photo of the waitress. Again, the fee for participation is well worth it when considering the far-reaching effects that this system of authentic honesty and transparency brings to the business.

The payment formula is expressed in the following way: a review fee is equal to the user reward plus the platform fee, calculated for each unique review.

You may be thinking that this all sounds rather subjective, and that the user would have to put on rose-coloured glasses to get a review approved by the business. That is not the case. Revain anticipated this possibility and addresses it in several ways.

User Review Process

First, reviews are filtered through a blockchain system enhanced with artificial intelligence (AI). This automatically filters out erroneous or poorly crafted user reviews, including flood, abuse, spam, and fake reviews.

Second, if a user’s review makes the first cut, it is sent to the business for a manual evaluation. If the business rejects a review, they must explain, and their response is reported alongside the review, solving the issue of poorly concocted reviews.

Third, if the business rejects the review, the user can file a dispute. Disputes are handled by an objective panel of high-profile, highly rated, centralised users, called Oracles. If the original review is validated, the user is rewarded and the company is given a warning. If the company receives three warnings, they are no longer able to use the platform.

Finally, all reviews are logged and visible on the business review page, stored as a Review Snapshots Storage (RSS) by the Ethereum Blockchain and other easily accessible sources, thus ensuring authentic reviews.

Can the User Receive a Warning?

There are two situations in which a user can be issued a warning: first, if three reviews in a two-week period are rejected by the proprietary Review Automatic Filtering (RAF) system which consists of IBM’s Watson Tone Analyzer chatbot service, proprietary custom filters, and an analysis of the user’s history; and second, if five of the user’s reviews are rejected by companies during a two-week period.

Users max out on three warnings, and if a fourth warning is issued, the user is blocked from the system and cannot withdraw any funds.

Other anticipated problems and solutions are thoroughly addressed on pages 17–18 of Revain’s Full Whitepaper.

Who Benefits from Revain’s Tokens?

Looking at this from the most optimistic perspective: if crowdfunding sales of R-tokens are high and the marketing department manages to increase sales to businesses (with a special emphasis on small businesses) to their target range or even to fulfill their release limit of one billion, the entire reviewing business could be revamped and restored to something of high value and integrity for customers and businesses alike. Higher consumer confidence leads to higher sales, driving up profits. As the model spreads it’s likely that the value of Revains tokens will increase accordingly.

Revain intends to expand this technology and its benefits into the worlds of e-commerce, booking, gaming, and fast-moving consumer goods market (FMCG) providing plenty of opportunities to start writing and start earning your RVNs.