Victoria's 2018 road toll was equalled on Thursday after a man and women in their 70s died in a head-on crash near Melbourne airport and a cyclist died after being struck by a car.

Some 214 people have died on Victorian roads this year, up from 159 deaths at the same time last year.

The 2018 full year road toll of 214 was 45 fewer lives lost than the previous year.

Two people are dead after a head-on collision in Bulla near Melbourne airport. Credit:Nine News

Emergency services were called to Sunbury Road in Bulla after an SUV and Holden sedan collided about 3.20pm on Thursday.