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President Obama helped debut the new presidential twitter account yesterday. In the hours following its birth the account gained more than a million followers. One of those followers was not and likely never will be the @meninist account.

Meninist, a twitter account that presumably allies itself with the men’s’ rights movement, was blocked by the official POTUS account. This means that the Meninist, which follows no accounts, cannot follow @POTUS, nor can it see the account’s tweets.

Boom! That’s how you win Twitter.