Internet TV, Please Apple has long been rumored to be working on a video streaming service which would allow folks to dump their cable and satellite subscriptions. Over the years, sources have often blamed the heavyweights in Hollywood for Apple’s inability to finalize the contracts that would be required for such a service to succeed. We’re not all that sure. Dish launched Sling TV in January 2015 with companies such as Walt Disney onboard. In the coming months, video streaming services by AT&T (with DirecTV), Google (with YouTube), and Hulu, are also set to arrive. If Cupertino really wants to reshape television in the 21st Century, they need to change how we consume ALL television programming. Until they do, the Apple TV remains a good, but not a great device. Our bet: Apple isn’t about to let a company like Google win at video streaming. Therefore, expect some sort of an announcement soon.

Get the Holdouts The fourth-generation Apple TV was first announced seven months ago. Since then, key content providers remain offline. These include the previously mentioned Sling TV, as well as Amazon Video and Vudu. Apple doesn’t want to forgo its standard 30 percent taken on all App Store sales. We get this. Still, when a video app is available on iOS, shouldn’t it also be available on Apple TV?

Get the iOS apps

Free Sling TV – Live and On Demand DISH DIGITAL LLC

Free Amazon Video AMZN Mobile LLC

Free VUDU - Movies & TV VUDU, Inc.

One Universal Login and App For now, most Apple TV users must rely on their cable or satellite subscription to activate television apps on the Apple TV, such as Watch ABC, HBO GO, and History. Unfortunately, this is a time-consuming process since you need to activate each app individually. It shouldn’t be this way. Apple would be wise to offer a universal login for Apple TV. This way, authentication would be a quick, one-step process. We’d also like to see Apple unveil one television app, which would provide users with access to all of their television content. Why should we have to go from app-to-app to find programming?