Skip the cereal and go straight for the cereal-flavoured milk. Or don’t. Just know that it’s now an option.

The latest entry on the long list of things that probably didn’t need to be invented but were anyway: Cow Wow Cereal Milk. It's pretty much what it sounds like: Cow juice engineered to taste like all your favourite sugary cereal brands.

Because why bother with consuming solids when you get the best part of the cereal-eating process (i.e., the bottom of the bowl once all the cereal dissolves into a sweet mass of sugar-milk) in a convenient carton?

Flavours include most of the sweet delights you begged your mom for when you were a kid and never got, because she knew better than to hand you a bowl full of straight up glucose: Chocolate chip, peanut butter and Frosted Flakes to name a few. Or in other words, the sort of digestive horror show that causes your pancreas to wake up in a cold sweat in the middle of the night, clinging to your liver for comfort.

Also see: Healthiest cereal choices when you're craving junk



Cow Wow has six flavours in total, each one taking on the name of a famous cartoon cow. The most enticing tastes appear to be Cinny Minny (for all you Cinnamon Toast Crunch die-hards out there, present company included), Peanut Butter Bessie and Chocolate Chip Cathy.

Frosted Francine, Honey Beatrice and Fruity Trudy round out the group.

But the product’s looks may be deceiving. A breakdown of Cow Wow’s nutritional value reveals that the milk is actually healthier than it sounds.

Though it has a higher total carbohydrate count than regular 1% milk and six grams of added sugar, Cow Wow’s Fruity Trudy flavour also boasts higher protein and calcium levels than plain milk. According to their website, the 100 per cent organic, low-fat milk is also enriched with eight vitamins and minerals.

Also see: How to choose the best breakfast cereal

It’s probably wise to stick to breakfast items you can chew, but Cow Wow does deserve credit for avoiding what could have easily been a blood-sugar asteroid, like most other child-targeted drinks out there.

In the meantime, Canadian moms and dads, the product is only available in the U.S. so no need to shield your children’s eyes as you stroll by the dairy section of the supermarket. At least not yet, anyway.