And so to the ballot, with a measure that would create state fines for anyone who gets caught selling the parts of 12 species, including sea turtles, cheetahs and the spiny anteater. Penalties go up to $6,500 or twice the value of the product. The "getting caught" part is the sticky bit: The measure includes no funding for criminal investigators, so it's hard to imagine it taking a significant bite out of the ivory trade.