The Rams are ramping up their search for a new head coach as the first week of the offseason ticks on, and they have narrowed their list of candidates to specifically NFL coordinators and assistant coaches.

In an interview with Rams insider Myles Simmons, Rams COO Kevin Demoff explained that the team is unlikely to consider any college coaches.

“I don’t see that as being an active part of our search,” Demoff said. “I think our focus right now is assistant coaches in the NFL who are likely to be head coaches.”

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Demoff vocalized that while there are certainly competing job openings across the league, the most important thing is finding the right fit and recognizing that there are a lot of reasons to come work for the Rams in spite of all the work that has to be done.

“What are the positives to your job,” Demoff posited. “I think that when you look at us, the first thing people look at is ownership. Stan’s commitment to Los Angeles. The project we’re doing at Hollywood Park. The fact that he’s been a patient owner in all sports… “I think the job is very attractive,” Demoff said, “but I think it’s going to take the right fit.”

As it stands, at least three of the Rams’ main candidates are expected to interview this weekend. Demoff said they could finalize a hire by the middle of this month but that he wouldn’t rule it out being earlier or later.

Top potential candidates include Falcons OC Kyle Shanahan, Patriots OC Josh McDaniels, Patriots DC Matt Patricia and Dolphins DC Vance Joseph.