We got free pizza for lunch today. It's almost the weekend. And AshleyMadison.com apparently has the hots for Detroit.

The website connecting married people for extramarital affairs has offered to purchase the naming rights for Belle Isle from the city for $10 million for 10 years.

That's a lot of dough to rebrand the 985-acre park as Ashley Madison Island.

AshleyMadison, which is owned by Toronto-based Avid Life Media Inc., is part of the company's portfolio of "some of the most vibrant dating communities on the web," the Avid website says.

Here is what the website's founder and CEO, Noel Biderman, said in a news release:

"During the economic crisis, AshleyMadison.com was a haven for the people of Detroit. We experienced a large spike in sign-ups, with a growth that currently shows 4.5 percent of Detroit's people are members of AshleyMadison.com. In fact, we've found that cross-border affairs are at a peak in the Detroit-Windsor corridor; so as a Canadian company it feels like the right fit for us to support our neighbors — and in some cases, affair partners — to the south."

Paul Keable, vice president of communications for Avid Life, said the company's offer is serious.

(A letter of intent addressed to Mayor Dave Bing is attached to this post.)

In October, the city and the state signed a 30-year lease agreement for the operations and maintenance of Belle Isle in a move that could save Detroit about $4 million per year. A previous lease agreement had been scuttled earlier this year when the Detroit City Council opted not to vote on it.

I asked Bill Nowling, spokesman for Emergency Manager Kevyn Orr, for a comment Friday. His response?

"I didn't think Crain's was that kind of publication."

As journalists, our role is not to legitimize a wacky publicity stunt from a dating website that encourages adultery, nor is it our role to cast judgment on a naming rights offer.

This just falls in a category of "too weird not to write."

Kirk Pinho: (313) 446-0412, [email protected] Twitter: @kirkpinhoCDB