AT&T and Pac-12 Conference reached a deal Saturday under which the telco will carry three Pac-12 television networks and will become the exclusive wireless provider for the conference’s athletic venues.

Pac-12 will expand its networks’ reach with AT&T — which had 5 million TV subscribers as of the end of June — as DirecTV continues to sit on the sidelines. Last month the Pac-12 kicked off a campaign urging DirecTV customers to switch to another provider. Other pay TV providers that carry its sports networks include Time Warner Cable, Dish Network and Cox Communications.

Starting Saturday, U-verse TV subscribers across the U.S. will have access to the 700-plus remaining live Pac-12 events of the 2013-14 season on the conference’s networks. Those include 31 football games, 250 men’s and women’s basketball games and hundreds of other sports, including baseball, soccer, gymnastics and more. Starting next year, Pac-12 Networks will increase its coverage to 850 events.

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Also under the agreement, AT&T will provide the Pac-12 with wireless and wireline communications services, including high-speed Internet access and network integration. The sponsorship agreement also includes marketing rights for AT&T at all athletic events including Pac-12 championships.

“Having the nation’s fastest and now most reliable wireless network and a new national distributor in our corner is a big win for the Pac-12 and Pac-12 Networks,” Pac-12 commissioner Larry Scott said in a statement.

U-verse TV will carry three networks in standard- and high-definition: the national Pac-12 Network on channel 759 SD/1759 HD; Pac-12 Bay Area on channel 760 SD/1760 HD; and Pac-12 Los Angeles on channel 761 SD/1761 HD.

As part of the agreement, later this academic year, U-verse TV subscribers will receive access to existing authenticated products made available by the Pac-12 Networks as well as AT&T’s U-verse.com site and apps across multiple devices.