The report in China Business News suggests that while Google might close its Google.cn search engine, it may not signal a complete end to its business and operations in the country. Experts believe that were Google to exit the Chinese search market, they would be unable to return at a later date, even if rules on web censorship changed. It would mean that Google could miss out on establishing a presence in a country with 384 million web users, leaving the way clear for local rival Baidu to dominate the search market in China.