X - By positioning 'Seoul' between 'I' and 'U,' the slogan conveys

a message that Seoul is a city of coexistence.



- The red dot describes passion while the blue dot symbolizes leisure.



- By combining the Korean consonant ㅇ with the English alphabet O,

the slogan symbolizes Seoul as a global city that represents the

Republic of Korea.

X - The 'ing' in the slogan refers to the dynamism of Seoul, presenting

the city as an active city where people coexist.



- The letter 'i,' which is leisurely facing towards the word 'Seoul',

represents passionate citizens of Seoul.



- The contrast between blue and red symbolizes coexistence rather

than confrontation.