The Adult industry is seen to take a liking to Blockchain and Cryptocurrency. Tube8, a popular website for adult based entertainment has now created a platform where users can earn crypto tokens as they watch and interact with Tube8 videos.

Tube8 currently has 10 million users and is a subsidiary of PornHub. Its viewership spans to a 150 million monthly website visits, and thus a Blockchain reward system is bound to gain more users.

Vice Industry Token (VIT) will be responsible for helping develop the token platform and is reported to be implemented by the end of the year.

Robin Turner, the spokesperson of Tube8, spoke about the demand for cryptocurrency, and it’s need of the hour for websites such as Tube8. He said, “Considering the popularity of cryptocurrency right now, it only made sense to pay [users] for watching, and interacting with, our videos. We value their attention and want to keep them coming back for more!”

The primary purpose for the Vice Tokens according to Turner will be to ensure viewership retention and the time spent on Tube8. Turner explained, “Whereas before users would log in, watch a few videos and leave, VIT incentivizes them to create an account and interact with the content to generate Vice Tokens.”

VIT will be an ERC20 token based on the Ethereum platform. Thus this will be a significant issue in today’s structure of Ethereum’s blockchain which can only handle 15 transactions per second. Therefore with the high amount of traffic Tube8 expects it may prove to be detrimental if Ethereum does not solve its scalability issues.

VIT is building itself to become the next big platform for the adult industry. It has already tied up with porn actress ‘Stormy Daniels’ for a tokenized platform on her website to encourage users to consume content.

However, VIT faces a severe roadblock ahead. A contract signed in March for VIT to be adopted as a payment method in Playboy’s website has turned sour. According to Playboy, Global Blockchain Technologies (BLOC) the organization responsible for ensuring integration of cryptocurrency has failed to fulfill most of the requirements of the deal. BLOC, however, is challenging Playboy’s notion and denied any wrongdoing.

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