LIVESTREAMING IS BECOMING MAINSTREAM.



Human Centered Design is more than just another buzzword.



Players are now both the producers and the consumers of video content, creating new challenges and opportunities for publishers and brands.



The eSports industry is turning gaming into a lucrative spectator sport; over 200 million viewers in 2014 with over 3.7 billion hours watched.



The rise of Youtube Gaming, Periscope, and the $970m acquisition of Twitch show both the potential and popularity of streaming in the gaming community.



TWITCH HAS CHANGED THE GAME.



Twitch accounts for more than 43% of all live video-streaming traffic by volume.



BRANDS AND PUBLISHERS ARE STARTING TO SEE THE VALUE.



-Red Bull Twitch ’n Ride - the Red bull Twitch channel has 65,000+ followers

-Old Spice Nature Man - this Twitch campaign alone earned Old Spice over 32,000 followers

-Coca-Cola - partnering with League of Legends

Snickers - partnering with Twitch for their “You’re not You” campaign



WE FAIL FAST, EARLY, AND INEXPENSIVELY IN ORDER TO ARRIVE AT HUMAN CENTERED SOLUTIONS.



“GREAT DESIGN ALLOWS PEOPLE TO ACCOMPLISH THE SAME GOALS IN THE LEAST AMOUNT OF MOVES.”

DAN SAFFER

Author of Microinteractions: Designing with Details



eSports is changing the way we compete - http://esports.digitalsurgeons.com/





