During an interview with IGN, Nintendo of America president Reggie Fils-Aime defended Wii U's value proposition for consumers this Fall.

The Wii U will be sold for $299.99 starting September 20.

As we reported earlier, Nintendo will cut the price of Wii U by $50 in the US starting September 20. So we asked Reggie what are the incentives for consumers to choose Nintendo, especially since their home console is $100 cheaper than its closest competitor.“It’s all about the games. The competitive systems have announced their launch lineups. I’m allowed to say ‘Meh,’” Fils-Aime said. “I look at our lineup of titles and I feel good about our lineup. We’ve got Zelda. We’ve got Mario. We’ve got Donkey Kong. In addition to great titles like Pikmin 3 and Wonderful 101, I feel very good about our lineup, and I feel very good about the value proposition we’re putting out there for the consumer.”But Nintendo’s competition is also adding new technologies to the home console experience. They are introducing services like cloud gaming, cross-platfrom play between handheld and home systems, the ability to buy a single game that can be shared on a home and handheld platforms. How does Nintendo plan to compete with those services?In response, Fils-Aime continued to hammer the point that, in the end, all the consumer cares about is great games and great experiences. “We’ve got cloud technology that we’re delivering with Wii U. Nintendo TVii is all cloud-based technology. But the difference is, we don’t talk about the tech. We talk about the experience. We make sure that the consumer has fun with the game experiences that we provide, “ Fils-Aime told IGN. “And so I think as you compare and contrast Nintendo with other players in the space, for us it’s about games, about the fun, about the entertainment value, and not about the tech.”

Jose Otero is an Associate Editor at IGN and host of Nintendo Voice Chat . If you want to read his thoughts on Nintendo-related news, you should follow him on twitter