Being a full-time creator and earning enough money to live is a dream for many.

You get to share your content with the world, something you’re undoubtedly passionate about, and get paid. That’s how it’s meant to work. But it’s not quite that simple.

Content creation is an easy ladder to get onto but it’s a difficult climb to the top. Many Creators are stuck at the bottom and never breakthrough. In reality, viewers only see the top 1% of Creators who produce the videos that make the platforms the most revenue.

Current platforms are swamped with great content that never gets the opportunity to be seen. How many times, when you’re searching for a video, do you go past the first page? We nearly always stick to the content which already has the most views or the most likes, even if it isn’t necessarily what we’re looking for. We don’t even know if those views are real.

So how do Creators make the perilous climb?

They make it through hundreds of thousands of hours, putting in a whole lot of dedication and usually spending a lot of money. To get seen Creators need views, and to get views they need better content, to make better content they need more time and quality equipment. This causes an industry wide never-ending cycle.

The revenue that Creators receive through advertising and subscriptions is unpredictable and unstable. One month you might get (x) views and receive (y) revenue, the next month you might get the same number of views but receive half the revenue. Hardly a reliable income…

Some Creators may crowdfund but this is still very much dependant upon their audience reach and the generosity of their Viewers. All donors get back is a thank you from the Creator, and whilst it might give you a nice feeling inside it’s nothing that lasts.

At Verasity we want to change this and make it possible for Creators to fund their channel growth as well as give back to the community. The Spark Marketplace enables Creators to sell “VeraSparks” in their channel for VERA. A user can purchase those VeraSparks and in return they receive a percentage of the channel’s ongoing future revenue in VERA.

Selling a VeraSpark helps Creators raise the funds they need to be able to grow their channel. It also ensures that the user has an interest in the channel too. By raising funds through VeraSparks, Creators can then make purchases, such as buying that new camera or green screen, paying for guest stars, or putting on competitions etc. These all help their channel grow as they attract larger audiences.

The users who have VeraSparks in a channel also benefit from the channel growth too. It’s an incentive for them to share the content, talk about it and become a brand advocate for the channel. Users can also resell their VeraSpark in the Spark Marketplace, this gives them a one off sum of VERA while another user then receives the benefits of holding the VeraSpark.

The better the channel growth the more VERA both the Creator and the user with the VeraSpark will earn. On Verasity living the dream is possible.

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If you want to join the conversation about Verasity then please follow our various accounts below!

Website: https://verasity.io

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Disclaimer: The Spark Marketplace is presently not planned to be available to VERA token-holders in the US and certain other jurisdictions where it is restricted by law.