For me it was definitely due to the over-exposure. I'm pessimistic to the point of having to track all but a very select few franchises all the way to release to see if the developers are going to try to pull something stupid so I can be prepared. It usually pays off in the most depressing ways. There were tournaments for SFV before it was out. That's just nutso. So when it finally did drop and there wasn't much new besides what had already been shown it actually wore off really quick.



I think two months is a reasonable amount of time for new game smell to wear off but I have a feeling that's not what you mean by "dated." More like "old news." Sort of like how SF4 feels now that SFV is out.



One thing I hate about the DLC era is before you even get a game in your hands the devs are making it old news by turning your head to the future and telling you what to look forward to before you've even taken in what's in front of you. The reason why is obvious but it doesn't actually do much for the experience. It's like setting the desert down alongside the main course. Experiences are about timing and giving the impression of completion. You show previews for the next movie AFTER the movie is over. Not during or before. Otherwise it feels like people are engaging old crap rather than embracing the new.



Think about how much stronger and tighter the SF4 identity was. Console version characters weren't hinted at until the console version was announced and on its home stretch. Super SF4 wasn't poking you in the butt two months before the console version of SF4 was released. Every iteration got to be fully embraced as it came out rather than be used as a direct, front-facing marketing tool for the next update.