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OTTAWA – Justin Trudeau says he’s paying attention to the growing dissent over his government’s controversial plan to eliminate tax incentives that he insists only benefit wealthy small business owners.

But the prime minister said Friday he “will make no apologies” for the Liberal government’s commitment to helping the so-called middle class, even at the expense of the wealthiest Canadians.

READ MORE: Small business owners angry about proposed Liberal tax changes

Speaking to reporters in Saskatoon, Trudeau acknowledged the backlash over what the government calls proposals to inject more fairness in the tax system by closing loopholes used by a growing number of small businesses.

“We’re doing more for the people who need it and doing less for the people who don’t,” Trudeau said.

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“I’m hearing feedback from Canadians that want to make sure that this does help the middle class…. I’m happy to have discussions and feedback from interested Canadians who want to make our tax code fairer and we’re going to take all of those reflections into account.” Tweet This

Entrepreneurs, major industry associations, tax experts and political rivals have warned the three-part plan would hurt the economy and small businesses, including many whose owners would be considered middle class.

The potential changes under scrutiny include ending a practice that allows business owners to lower their tax rate by sprinkling income to family members in lower brackets, even if those relatives are not active in the business.

Another proposal calls for limits on the use of private corporations as a way to gain tax advantages when making passive investments in things like stocks or real estate.

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The third change would limit the conversion of a corporation’s regular income into capital gains that are typically taxed at a lower rate.

The government has launched a consultation on the proposed reforms that ends Oct. 2.

LISTEN: Newstalk 770’s Rob Breakenridge gets the tax changes explained by UBC Economics Professor Kevin Milligan.

Trudeau characterized the changes as being in step with his oft-repeated promise to help the middle class, even if it requires Canada’s wealthiest to “pay a little more.”

“We’re doing more for the people who need it, and less for the people who don’t. That’s the commitment we made to Canadians and will continue to make to Canadians,” he said.

“I will make no apologies for this approach.” Tweet This

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Opponents of the plans include a newly formed coalition of more than 40 industry associations.

WATCH: Canadians pay on average 42.5 per cent of their income in taxes: report

0:39 Canadians pay on average 42.5 per cent of their income in taxes: report Canadians pay on average 42.5 per cent of their income in taxes: report

The group argues that the incentives targeted by the Liberals are designed to recognize the greater risks faced by small business owners. Those include the use of their family homes as collateral against business loans and having no access to unemployment insurance.

The Conservatives have also demanded that the government allow more time for Canadians and experts to study the proposals.

The growing anger over the proposed changes has also created concerns in the Liberal caucus.

Finance Minister Bill Morneau held a conference call this week to ease the fears of Liberal backbenchers spooked after complaints over the proposals poured into their riding offices.

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Morneau listened to the concerns of his colleagues and provided strategies to help them counter what he considers rampant misinformation about his plan. He also reassured them the government is open to tweaking the proposals to avoid any unintended consequences.

Many Liberals also expect the tax proposals to be a major theme at next week’s caucus retreat in Kelowna, B.C.