To celebrate its global appreciation, adidas, embarks on a 12-month journey to highlight innovative new product and exciting partnerships with top tier industry-names. Under the brand’s premier Consortium imprint, this 2016 world tour begins in New York City, as Kith-founder Ronnie Fieg is set to debut the Tubular Doom silhouette. The Tubular Doom’s dynamic construction is a testament to adidas’s dedication to blending tech with fashion, which effortlessly aligns with Fieg’s creative approach towards design.

The adidas Consortium x Kith Tubular Doom releases this Saturday, January 23, at Kith Manhattan, Kith Brooklyn, and the Kith Women’s store. The online release will also take place on January 23 on KithNYC.com at 12AM EST.

Videography: Bon Duke