GUHADA’s BI Branding

Previously, we have mentioned about GUHADA’s branding keywords, Harmonious, Essential, and Refined.

By utilizing the keywords, we have extracted the essence of the design and set various direction on BI design concept.

You can find out the details about the BI-Branding through the link below:

And, when you think of GUHADA, the color that comes up in your mind is… purple.

We also have made an article about why we have chosen purple for the color of GUHADA.

So, from all this, are you curious about the branding identity (BI-Branding)of GUHADA? how about the concept?

Normally when you purchase item(s) at off-line shops, you receive the items in a shopping bag(s). Based on that we have used the shopping back handle as the design motif. Also, with the design essence from the Tangram. With the combination of the two, we have created the BI-Concept.