Part of the reason why the Sephora team is so confident in the success of Jacobs' line is the designer's commitment to being completely hands-on in whatever he creates. Says Jacobs: “We spent a lot of time developing materials and choosing the colors....the color palette tells a story and that story is based on a spirit. I chose different types of characters, such as an ingénue.” The line includes bright colors and luxe finishes that the designer himself hand-picked — even the eyeliners and mascaras (referred to as the "Blacquer") were inspired by a black lacquered table in the designer's home.