Donald Trump’s message to Floridians likely in the path of Hurricane Irma, one of the most powerful recorded Atlantic storms, is not one urging them to get to safety. Rather, the president used the hurricane Wednesday morning to laud his own team’s response to another major storm.

In short, the coming crisis is allowing the president to market his administration as disaster response experts — with him at the helm — for the second time in a few weeks.

Along with pumping up his own team while appearing less interested in the plight of millions of Americans in the hurricane’s projected path — something he also did before Hurricane Harvey battered Texas and Louisiana — Trump also appeared to hype the storm’s power as if it was an explosive episode of “The Apprentice.”

“Hurricane looks like largest ever recorded in the Atlantic!” Trump tweeted.