The anger that ensued when the Cleveland Browns moved to Baltimore in 1996 still remains to this day. And there was outrage in the same manner when Baltimore was vacated by the Colts for Indianapolis in 1984.

The Browns left behind their brand in Cleveland, and became the Baltimore Ravens. The Colts, though, remained the Colts.

The Chargers will likely retain their name instead of "re-branding" the franchise after moving to Los Angeles. Donald Miralle/Getty Images

Expect the Chargers to remain the Chargers, despite talk that the franchise could "re-brand" itself to start anew in Los Angeles.

In Cleveland's case, the NFL brokered a deal with then-owner Art Modell that he could take the players, coaches and any organizational personnel with him to Baltimore, but the Browns name and its historical records would remain with Cleveland. Modell's Baltimore team was re-branded as the Ravens, which obviously has worked. The NFL was committed to awarding Cleveland an expansion franchise as the Browns.

The Chargers are moving just two hours north to Los Angeles. Their first year as a pro football team in the former AFL was in 1960 was actually as the Los Angeles Chargers. Hall of Famer Sid Gillman was the coach and Barron Hilton was the owner. They played in the Coliseum, but despite a 10-4 season, the team struggled to draw support because the AFL was in its infancy while the Rams were a dominant presence in a more-established NFL. Hilton then moved the team to San Diego in 1961.

The team now plans to market itself as the Los Angeles Chargers. The lightning bolts plastered on their helmets are one of the more iconic images among the league's 32 teams, and that isn't going to change, per league and team sources.

There's a lot of sadness around the league that San Diego is no longer an NFL home. There had been a hope among owners that somehow a stadium deal would be worked out, and that San Diego would circulate back into the rotation as a Super Bowl host.

There is reason to doubt how well this will work in Los Angeles. Being a tenant to the Rams is not an ideal situation. Playing two years in a current 27,000-seat Stub Hub Stadium in Carson until Rams owner Stan Kroenke's Inglewood Stadium is ready for the 2019 season promises to be one of the strangest game day experiences in NFL history.

Here's what we know about the Los Angeles market: You better produce a sustainable winning product. That goes for the Rams and for the Chargers. It's actually very true of many sun-belt states, from the West Coast to the East Coast. Not many people remember that the Dallas Cowboys were struggling to fill Texas Stadium despite the glitz and glamour of being "America's Team" when losing beset the franchise before Jerry Jones bought the team in 1999.

In fact, the Cowboys were reported to be financially "in the red."

Many people were waiting for someone to rescue San Diego. When the new stadium initiative generated just 43 percent approval on the November ballot, when it needed 60 percent approval, that was the sign that doomsday would eventually arrived. League sources felt if the initiative had even gotten 50 percent support, a new flame might have been lit to seriously re-ignite talks to keep the Chargers in San Diego. Maybe that was fool's gold, but the San Diego Chargers are now the Los Angeles Chargers, and it's difficult to say whether that's for better or for worse. Right now, it overwhelmingly feels like the latter.