A man has been filmed "erotically eating a banana" as part of a bizarre protest outside the Chinese Embassy in London.

Phil Watson, 35, staged the demonstration over China's ban on videos showing people seductively eating bananas.

The novelty underwear store owner was filmed making an apparently light-hearted attempt to "erotically" eat the fruit, which he covered in chocolate source.

Explaining the protest, he told the Standard: “I read about China banning the streaming of people eating bananas erotically and thought that it was a fun thing to do. I didn’t have anything better to do and the embassy is only a half-an-hour walk away."

“It was on a Sunday and there was just a bunch of dudes using drills there.

“I got a lot of people looking at me funny. I didn’t stick around for very long because it’s pretty humiliating, seductively eating a banana."

The Toronto native added that despite being labelled ‘ a western idiot’ on YouTube, he had enjoyed the comments.

“The online comments are pretty hilarious, a lot of people found it interesting and I didn’t think anybody would watch it.”

New regulations in China require live streaming sites to constantly look out for ‘erotic banana eating’ as it is deemed as inappropriate online content.

The Evening Standard have contacted the Chinese Embassy for comment about the incident in Marylebone on May 8.