Whenever I’m wasting time online, I see some guy asking about using social media to attract women, and sometimes I link him to “Men, game, and social media strategies,” which explains why it’s not likely to work, and then “Attention is the only tool modern men have,” which explains why social media is usually poison to strong game. I finally realized, after way too much time had elapsed, why these questions keep coming up: social media is easier (seeming) than other routes of getting laid. It can make guys feel like they’re making progress towards the getting-laid goal (“Look! I got 5 new followers today, bro!”) when in reality they’re not making real progress. Guys should be looking for the hard, authentic way.

Social media feels good because it’s easy, but it’s easy like soda or McDonald’s: all three are traps that ensnare the unwary. Guys imagine that if they just build an intense enough social network, they will get chicks coming to them, or that chicks will be so impressed with their Instagram stories or whatever that the chicks present for sex. I get it. I like the idea of some hot chick messaging me out of the blue for dates/sex. But in reality social media doesn’t or very rarely leads to lays.

Instead, it leads to frustration, because guys don’t realize that most chicks on social media are passively consuming, and the gap between passive consumption and activity in the real world is wide. A few guys who lead fantastically interesting and photogenic lives and can parlay their already interesting lives into an interesting Instagram feed that feeds on itself. DJs, surfers, some photographers, whatever. For the vast majority of normal guys, though, it’s not going to work. I have an account on most of the social media networks and use it only for one-to-one messaging, or sometimes one-to-many messaging. But I hardly post anything to the “story” or to the main feed. I am better off maintaining a sense of mystery.

Again, I am not saying it’s impossible to leverage social media into lays. For most guys, though, it’s not going to work and focusing on social media is a dodge designed to protect against the sting of real life rejection. If you are serious about getting laid, you are better off learning cold-approach pickup. And the worse people’s real-world social skills become, the more valuable cold-approach pickup becomes.

When you do the conventional social media thing, you waste way too much time. You post a bunch of stuff but it doesn’t add up to much. When a chick checks you out, you read like a basic guy, the kind of guy who is easy to “next.” When you post almost nothing, you can come off as intriguing, particularly if you have a strong in-person connection. In person I say things like, “Given how intense the real world is, isn’t it weird how many people waste their lives staring at their phones?” Things like that. Modern chicks, even the ones who waste their lives staring at their phones, will agree. Even social media addicts know social media is mostly garbage.

Do you need more garbage in your life?

Any minute you spend on social media would be better spent 1. In the gym, 2. Outside meeting chicks in the real world, 3. Making money, 4. Reading books, 5. Developing new skills. But you are tempted by social media because it’s easy.

On social media, you can be directly compared to hundreds, maybe thousands, of other guys, all at once. In the real world, you are usually being compared to zero, one, or at most two other guys. In the real world, you can almost immediately assess whether you’ve got a shot with a chick. If she doesn’t like you, she will walk a way, ask you to leave her alone, say she is not interested, etc.: precisely the things most guys are trying to avoid. Experienced players realize this is actually GOOD, because it gets rid of “no girls” right away.

This explanation is not going to stop guys from asking how to leverage social media, because everyone is looking for an easy way up the mountain. There is no easy way. When you get up the mountain, you realize the folly of seeking the easy way up.

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