Virginia’s thighs and backsides aren’t what they should be, and Attorney General Ken Cuccinelli II is doing something about it.



Virginia Attorney General Ken Cuccinelli II speaking in Richmond in January. (Tracy A. Woodward/The Washington Post)

Alas, the claims made in ads were not borne out on Virginia bodies. So Cuccinelli sued, along with 43 other states, the District and the Federal Trade Commission.

Skechers has agreed to settle the case, which alleged unsupported advertising claims. It will pay up to $40 million in consumer refunds and an additional $5 million to the states. Virginia will receive about $115,000, to be used for future consumer protection enforcement.

“Manufacturers must be able to support the claims they make in advertisements,” Cuccinelli said. “Consumers should have all the facts before they make a purchase. It’s my hope that this settlement will send a clear message to manufacturers and sellers: We won’t tolerate false advertising in Virginia.”

Skechers did not admit any wrongdoing under terms of the settlement.

Consumers who purchased Shape-Ups, Tone-Ups or Resistance Runners may go to www.ftc.gov/skechers for information about how to obtain a partial refund.