ROCHESTER HILLS, MI - Here's a nightmare situation with a happy solution.

You're sitting in front of the TV; the Lions game is on. To your left, an ice-cold Michigan brew. On your lap, a magnificent bowl of Cheetos, half devoured throughout the course of the game.

Suddenly, your phone vibrates. There's just five seconds left in that Michigan State basketball game you totally forgot about. A buzzer-beater is imminent.

You scramble to find the remote lost in the serenity of couch potato mode, but when you finally discover it underneath your chair, your reluctant to touch it because your fingers are covered in cheese.

You run to the kitchen to get a napkin, rush back the living room and change the channel only to see the game is over.

Bummer, right?

Luckily, just in time for the NFL Playoffs and College Football Playoff National Championship, one Michigan resident has developed a product to save everyone from being miss-the-game-because-of-cheesy-finger guy. They're called chip fingers.

Rochester Hills resident Dave Bertin began to develop the product in 2015 after watching the ABC series "Shark Tank" and enjoying some Cheetos. When he realized he didn't want to grab his remote with cheesy fingers, the idea for the product was born.

"It was meant to be more of a novelty item or gag gift," he said. "I knew the gag gift market could be really good."

Made from premium-grade silicon and manufactured in China, the unique utensils slip over the thumb, pointer finger and middle finger, allowing the user to avoid getting seasoning or cheese on their fingers. The one-size-fits-all product cost $8.99 and comes in four colors, red, green, blue and purple. They are dishwasher safe and heat resistant.

Bertin, who sells the chip fingers through his company Stenbert Solutions, said the product didn't really take off at first, but has since caught on as people discovered other uses for them. Among them: Woodworking, wood burning, industry safety, arts and crafts and needle arts.

The product has also become popular with medical marijuana users who often handle sticky oils and plants.

The medical marijuana industry makes up nearly half of his sales, Bertin said. Overall, sales have tripled in the last year. The product has also inspired several memes making their way around the internet.

"It's just a clever item with multipurpose use," Bertin said. "It's a fun gift, too. Nearly everyone snacks and eats snack food, so someone can always relate to this."