Why ERC 725?

ERC 725 allows for self-sovereign identity. Users should be able to own and manage their identity instead of ceding ownership of identity to centralized organizations. We have seen the negative effects of having centralized identity with damaging leaks and unfair selling of user data and identity. An open, portable standard for identities will enable decentralized reputation, governance, and more. Users will be able to take their identity across different Dapps and platforms that support this standard.