BHOPAL: Madhya Pradesh BJP’s `fund raising' drive will coincide with its `mass contact' campaign aimed at reaching maximum number of voters in a constituency besides, collecting funds for the assembly polls slated to be held by the year-end.

For the purpose, the party will provide printed material comprising achievements of the state government along with coupons of Rs 500/- to Rs 2000/- for collecting election fund. The party has also fixed the target to contact at least 2,500 individuals who would be willing to contribute to the party for ensuing elections.

“In the month of August, we are launching both fund raising and mass contact drives simultaneously to reachout to voters ahead of assembly elections. Our main aim is to contact voters, make them aware of the government welfare schemes besides, the achievements from the last 15-year rule”, BJP poll fund raising committee convener Krishna Murari Moghe told TOI.

Moghe said that the purpose of running both the drives is purely to convince the voters and common man that the party they were trying to help financially has several achievements to showcase in their three term rule in the state. For raising funds for the elections, the party has printed coupons of Rs 500, Rs 1000, Rs 1500 and Rs 2000 and asked the workers to contact a minimum 2,500 people in their constituency, he reiterated.

“The folder of achievements will have details of development works, promises made and fulfilled besides difference between previous and current state governments. There is no limit to the fund collection and mass contact drive but the party is hopeful to get an overwhelming response on the basis of development works undertaken in each constituency”.

Sources in BJP said that party leaders have estimated to collect at least Rs 60 to 85 crore from a constituency depending on the number of voters and urban population. In metro cities, there is no limit as the party has called upon the industries and business houses to contribute through cheques.

"If collection from a constituency comes at an average of Rs 1500 per individual, the party would collect a fairly good amount of roughly Rs 35 to 40 lakh from 2,500 people in an assembly segment. From 230 constituencies, this would go up to Rs 85 to 100 crores which is considerably a fair collection as per the target. But, this may go further high as the party has also roped in some big donors", disclosed a senior state BJP functionary.

Party seniors have also given targets to the MLAs, ministers and state office-bearers for raising funds for the assembly and also Lok Sabha elections which are only a few months ahead of the assembly polls. New members have also been added to the state fund raising committee to intensify the drive, added the sources.

