I once knew a girl that loved her some Nestle Quik. She was addicted to Quik. Had to be the pink kind, couldn't be regular chocolate flavor (which I loved.) She would come outside her house everyday around 4 PM and she'd have a glass of ... Quik. It was pure marketing genius that brought Quik to our doorsteps back then. Nesquik, according to Wikipedia, is a milk flavoring mix that was developed in the U.S. in 1948, and introduced there as Nestlé Quik. In the 1950s, it was launched in Europe as Nesquik. In 1973, the Quik Bunny, an anthropomorphic rabbit cartoon character wearing a large blue "Q" on a collar-like necklace, was introduced as its mascot. His most famous television jingle has these lyrics..."It's so rich and thick and choco-lick! But you can't drink it slow if it's Quik!" I wonder where she is today? She loved her some Quik. Do you remember the pink Quik?