The viewership of Kannada news channels increased 418 per cent during Modi’s Parivartan Rally ahead of elections in the state.



When the Prime Minister’s address during the launch of the Goods and Services Tax was broadcast, the viewership of Hindi and English channels increased 47 per cent and 2.7 times, respectively.

During his speech at the launch event, female viewership grew by 123 per cent in English news and 239 per cent in Hindi. Male viewership grew by 101 per cent and 240 per cent for English and Hindi news, respectively.

During Modi’s address to the nation, female viewership grew by 22 per cent in English and 53 per cent in Hindi, and male audiences went up by 17 per cent in English and 44 per cent for Hindi respectively.