The Chevrolet faithful, muscle car enthusiasts, and otherwise vested automotive die-hards have been extremely vocal over the front-end design of the 2019 Camaro SS. A 455 horsepower pony car that’s received no shortage of praise for its performance and driving dynamics. Despite being able to dogfight cars twice or even three times its price on the road course, sales have contracted since the launch of the sixth-generation Camaro, and the design refresh has reportedly done little to change things, say dealers.

2019 Camaro SS models have made their way onto lots over the past month or so, but the take rate and interest in the vehicle has said to have dropped. Hence the snap decision to introduce a “concept” fascia design for the car during next week’s 2018 SEMA Show in Las Vegas. It’s said that the look, which colorizes the cross bar in the center fascia and moves the bowtie logo to the upper grille opening, is being fast-tracked for production, and replace the 2019 Camaro SS fascia as it stands. The original fascia is pictured below, while the “concept” fascia is featured above. Both are official Chevrolet photos.

By putting the bowtie logo in the cross-bar between the two grille inlets, the design was said to have been approved based on a “uniform look” between the 2019 Camaro SS and other Chevrolet passenger cars. We understand that this is all stranger than fiction, but there hasn’t been a brand out there without questionable calls.

Sure, the 2019 Cruze, 2019 Malibu, and other updated passenger cars from the Chevrolet lineup may have a centered Chevy bowtie, but none of them had a blacked-out center fascia that made the bowtie logo appear to be floating in a void of darkness and confusion, which could also be taken metaphorically. Since we highlighted the concept fascia on the Shock Yellow 2019 Camaro SS SEMA show car, readership feedback has been largely well-received, which suggests to us that fast-tracking this revised fascia design to production was a positive move.

About Chevrolet Camaro

The Chevrolet Camaro is a family of sports cars that includes a two-door coupe and two-door soft-top convertible as well as various performance variants such as SS, 1LE, ZL1 and ZL1 1LE. The legendary nameplate was first introduced in 1966 and went out of production in 2002, when the model was in its fourth generation. The Camaro was re-introduced in 2009 as an all-new fifth-generation model based on the GM Zeta platform.

The Camaro is currently Chevrolet’s most affordable sports car, slotting below the Chevrolet Corvette. The current model was introduced for the 2016 model year and represents the sixth generation of the Camaro nameplate. The model rides on the GM Alpha platform shared with the Cadillac ATS and Cadillac CTS, though the majority of the architecture underpinning the Camaro are unique to it.

The 2018 Chevy Camaro represents the third model year of the sixth-gen Camaro that deleted the Camaro 50th Anniversary Edition and the Krypton Green exterior color, while adding the ZL1 1LE Extreme Track Performance Package. There’s also an expanded availability of the SS 1LE Track Performance Package, which is now available on the 2SS Coupe, as well as the addition of a washer fluid level sensor.

A midcycle refresh arrives for the 2019 model year that introduces new, model-specific front and rear styling, a new trim level structure for LT models that adds a new 3LT trim, and a new 1LE track performance package for the 2.0L Turbo LTG engine. The 2019 Camaro also brings the new GM 10-speed automatic transmission for SS models, the Rear Camera Mirror, third-generation infotainment systems, and various other enhancements.

The gen six Chevy Camaro is assembled for all markets by GM USA at the GM Lansing Grand River plant in Lansing, Michigan, USA.

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