We say "launched" it because the spacecraft wasn't propelled by thrusters, as you'd see on rockets from SpaceX. Instead, the act was made possible by a metal structure, faux sparks and smoke that gave the visual effect of an actual blastoff. That's the fashion world for you in a nutshell.

Take a look at the videos below to see what it was like to be at Chanel's LAUNCHPAD N°5.

A post shared by ecesukan (@ecesukan) on Mar 7, 2017 at 4:52am PST