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The New York Post came under a barrage of criticism last week for a front page that featured a Sept. 11 photograph of the World Trade Center in flames and an isolated quote from a Muslim member of Congress, Ilhan Omar.

“Here’s your something. 2,977 people dead by terrorism,” Thursday’s boldface headline screamed.

Twitter erupted in outrage, and messages began to fly on Facebook and in WhatsApp groups for Yemeni-Americans in New York expressing fear that the newspaper cover would incite anti-Muslim violence. By Saturday morning, 10 of the most prominent Yemeni bodega owners in New York had agreed to stop selling the paper, and Yemeni taxi drivers began delivering fliers explaining the boycott to other Yemeni-owned stores.

On Sunday, the influential Yemeni American Merchant Association announced a formal boycott of the paper at a news conference outside the News Corporation building in Midtown Manhattan that houses The New York Post and The Wall Street Journal.