By SERGIO BUSTOS, Associated Press

ORLANDO, Florida (AP) — Jeb Bush implored his Republican presidential rivals Monday to reject the "crazy message of hate" that he sees at play in the campaign and cast himself as a "committed conservative," but not an "angry" one, in remarks rooted in Donald Trump's inflammatory rhetoric and the backlash that followed.

As conservatives, he said in a speech to pastors, "if we act with our heart, people will rise." Afterward, Bush gave his call for political civility a harder edge in a raucous rally where he urged other GOP contenders to quit scolding each other.

"We have to campaign with joy in our hearts - not anger," Bush said. "We shouldn't say outrageous things that turn people off to the conservative message. Our message is the one of hope and opportunity for everyone."

"We must reject this crazy message of hate."

Trump wasn't mentioned in his remarks but it was a conspicuous dressing down of the billionaire who roiled the race with his comments about Mexico and Mexican immigrants, setting off a round of name-calling between Trump and some others in the field. Bush, as he often does in campaign speeches, switched to Spanish at both events though the crowd at his rally was mostly English-speaking.

Bush told the crowd of clergy earlier at Centro Internacional de la Familia, a nondenominational church with a congregation made up Puerto Ricans and other Hispanics, that as president he would build a robust economy to lift people out of poverty, give children a good education and encourage families to stay together. Some pastors traveled from as far away as New Jersey and Puerto Rico to hear the remarks by the Republican presidential contender and former Florida governor.

In a casual and open exchange with nearly 150 pastors, Bush fielded questions about protecting religious freedom at home and abroad, supporting statehood for Puerto Rico and overhauling the "broken" immigration system as a moral issue. He said his goal of growing the economy 4 percent annually would do more to help struggling Americans than any government program. Many economists doubt 4 percent is attainable.

"I'm a committed conservative," he said. "But I'm not angry. I want to help people rise up." That line was borrowed from the name of his super PAC, Right to Rise.

"My message is one of optimism, inspiration," Bush said in Spanish and again in English. "We have to restore hope."

His message of political civility resonated with church leaders in attendance, including David L. Outing, an African-American from the Kingdom Church in Orlando. He said he was especially heartened by Bush's plan to campaign in black churches across the country.

"I believe him when he says he's going to be involved in my community and not just during political season," he said.

Wanda Rolon, one of six pastors who traveled from Puerto Rico to meet Bush in Orlando, said she felt reassured to hear Bush would assist her island homeland out of its debt crisis.

Bush said Puerto Rico should be given "more flexibility" to deal with its $70 billion debt burden. "It could become like Greece, but without relief," he said.

Gregory Brewer, the Episcopal bishop of Central Florida, asked Bush about the persecution of Christians in foreign countries, saying he personally knows victims in Egypt, Iran and Iraq.

"I don't think foreign policy should leave human rights behind," Brewer said.

Bush faulted the Obama administration for "lack of commitment to persecuted Christians."

"If not us, who?" Bush asked rhetorically about the U.S. obligation to protect religious freedom everywhere.

Bush also reiterated his plan to fix U.S. immigration laws and extend legal status to people in the country illegally, an issue that places him at odds with several of his Republican rivals. "Yes, for crying out loud," he said when asked about overhauling immigration. "It's a broken system used as a wedge issue for political purposes." Bush places the first priority on securing the borders, a standard position in the GOP field.