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Smoke billowed over southwest London as fire crews dealt with an early morning fire.

The London Fire Department was called to the fire at Hully Gully The Ultimate Toy Store just before 5 a.m. Thursday.

Fire officials say they were able to stop the blaze before entered the storefront but the fire did extensive damage to a storage facility that housed boats and ATV’s in the back. Officials say damage from the fire could exceed $1 million.

Fire crews had the blaze contained by 8 a.m., there’s no word on the cause of the fire.

“We told the crews to maintain a defensive position because of the explosion and the subsequent collapse of the structure itself. We had flames 100 feet in the air and very turbulent black billowing smoke. It was quite a significant fire,” said District Chief Andy Britton.

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The Ontario Fire Marshall’s Office has been called in to investigate.

There’s no word on what caused the fire and no word on whether anyone was injured.

Eight trucks and over 30 firefighters were needed to contain the blaze.

Fire crews battle an early morning fire at Hully Gully, at the corner of Wonderland Rd and Wharncliffe Rd pic.twitter.com/GCE1qTjDpx — 980 CFPL London News (@AM980News) December 28, 2017

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One firefighter was treated for non-life threatening injuries in hospital and released. Fire crews were even able to save a guard dog on the property.

“When we arrived we were told there was a guard dog in the back, in a cage. The workers couldn’t retrieve him because the smoke and the flames were too heavy. We were able to get the dog, he’s safe,” said Britton.

Wharncliffe Road South and Wonderland Road South were both closed for a short time while fire crews battled the blaze.

Fire crews remain on scene of an early morning house fire at a Hully Gully storage facility on Dec. 28, 2017. Fire crews battle blaze at Hully Gully on Dec. 28, 2017. Jake Jeffrey/980 CFPL London fire crews put out a fire at Hully Gully on Dec. 28, 2017. Jake Jeffrey/980 CFPL Extensive damage can be seen after an early morning fire at a Hully Gully storage facility on Dec. 28, 2017. Story continues below advertisement Damage is extensive following a fire at a Hully Gully storage facility on Dec 28. 2017. Damage is extensive following a morning fire at a storage facility at Hully Gully on Dec. 28, 2017. 980 CFPL