1. Phone and cable companies are increasing their investment and technological capability to track, capture and analyze all of their customers data across platforms— Internet, mobile and TV. They openly discuss how by having access to more screens— including mobile and TV (both cable and streaming) they are in a better position to target consumers on behalf of advertisers.

Examples of what leading companies say their cross device delivery capabilities are. Comcast: https://www.comcastplatformservices.com/industries/agencies-and-

advertisers; http://www.comcastspotlight.com/

Verizon: http://advertising.aol.com/blog/insights-effective-cross-device-targeting;

AT&T: http://adworks.att.com/crossscreen.html;

2. Recent and pending acquisitions are designed to further cross device data gathering and targeting footprint.

Verizon/AOL: http://adage.com/article/datadriven-marketing/verizon-aol-pair- data-core/298607/

Verizon/Yahoo: http://adage.com/article/datadriven-marketing/verizon-aol-pair- data-core/298607/

AT&T/DirecTV: http://www.mediapost.com/publications/article/270443/att- adworks-launches-video-programmatic-platform.html

AT&T/Invidi: http://about.att.com/story/att_dish_wpp_to_acquire_invidi.html

AT&T/TimeWarner:

http://www.mediapost.com/publications/article/288484/atttime-warner-merger- opportunities-and-potenti.html

Comcast/NBC: http://corporate.comcast.com/news-information/news- feed/nbcuniversal-amplifies-integrated-advertising

Comcast/Visible World: https://adexchanger.com/digital-tv/in-buying-visible- world-comcast-exerts-more-influence-on-the-demand-side/

3. ISPs have expanded their investment in “Big Data” practices, including for targeted advertising.

Comcast: http://www.lightreading.com/cable/set-top-boxes/comcast-digs-deeper- into-big-data-/d/d-id/729358; https://www.datameer.com/company/datameer- blog/comcast-turns-big-data-smart-data-part-1/;