100k said:



Quick question, are your businesses all online ?? I mean, do you run e-eCommerces or do you run offline businesses and just have a few sites?



If you do run online businesses then, maybe you can share how you take a site from A to Z (especially the Z part - generating traffic that converts).



Thank you kindly. Great post buddy!Quick question, are your businesses all online ?? I mean, do you run e-eCommerces or do you run offline businesses and just have a few sites?If you do run online businesses then, maybe you can share how you take a site from A to Z (especially the Z part - generating traffic that converts).Thank you kindly. Click to expand...

Cheers.First thing first:Not only because the phone is the best way to convert sales, but outside of in-person meet-ups, it's the best way to get to know your market.That's all to say I don't make much of the distinction between online and offline. If I owned a laundromat, for example, I'd have a kick a$$ website for it! (I'd also serve cocktails, but that's another story).I might frame it up as selling bits vs. selling atoms.Also, while I'm on a roll: a "market" shouldn't be confused with a demographic. "Cat owners" are a demographic. They aren't my market. "People who buy cat furniture" are a market. I know it seems academic, but the distinction can prove useful. As a marketer, you aren't seeking to reach certain demographics, you are seeking to reach certain cash-flows.Ok... so traffic. I actually don't frame it up that way. "Traffic" is a word I only use in the framework of online opportunities (buy traffic volcano!) or vanity (my personal blog receives 24,000 unique visitors a month-- what does that mean?Strategically, and as a business owner, I'm seeking "leads." Where is my market? How can I reach them? How much is it worth to me to get somebody on x mailing list? What is the potential lifetime value of a customer? How much am I willing to spend to get somebody to buy? What are the best types of customers? Should we ask for phone numbers on that opt-in so we can follow up on the phone? Should we throw a meet-up so we can get our leads in a room? Should we go to a conference?Tactically-- we've done it all-- remarketing, PPC (full time consultant monitoring ads), SEO, blogging, podcasting, conferences, cold calling, direct snail mail, ya know...Anyway, that's just to say 'traffic' doesn't mean much. I own a membership site with over 500 members and it wasn't an issue of "traffic." I developed relationships with those people by Skyping with them, helping them, calling them, and traveling to meet them, both 1:1 and at conferences.PHEW. What's the answer? How do you get traffic?You don't. You get customers...../RANT OVER....So, if you want to get traffic....Find out what articles are viral or popular in your marketplace and write another article that "piggybacks" them.It's really easy to siphon traffic off of already popular stuff. "Sell what they are buying." If everybody on the webz wants to talk about "x," write about x. They sure as hell don't want to hear about your product!In the parking industry, way back in the day, we created an online directory from them to list their companies. Nobody wanted to hear about our cool products, but they sure as hell wanted to hear about how they could get more biz. That got us in the door and developing relationships. 3 years later and a few handfuls of those people spend 5 figures annually with us.