The downward trend in market has made many investors lose their patience. Lots of altcoins fared quite badly and saw their values reduce to a fraction of its original value.

As a long-term investor, I know it’s only a matter of time for the market to recover. Recently I invested in exchange tokens like Binance Coin(BNB) and Huobi Token (HT), which paid off pretty well. Besides investment in exchange tokens, I also analyzed content sector projects and picked U Network(UUU) as my gem. What made me choose U Network?

Personally, I believe blockchain projects which have realistic applications and produce values for users need to fulfill the 4 criteria below:

1.Have lots of users

Have lots of users on creator side, who can contribute and construct content.The final status of blockchain product should be similar to that of internet product: integrated as part of our life, fulfilling people’s basic needs purely in the blockchain world without worrying about the fundamental construction of it.

As compared to internet era, blockchain era needs to provide more transparent, more equitable and more secure experience and allow general users to get easier access to finance.

From this perspective, the key to blockchain product ecosystem operation is similar to that of internet product. If there are insufficient users, inactive product, no value added, no profits from users through other services, the product will not be sustainable.

Blockchain product’s token economy also requires massive consumer group to influence the token price through supply-and-demand market force, as opposed to price manipulation by sheer capital. For the economy to be sustainable, these users also need to have continuous content generation or repeated consumption.

2.Product has an innovative model

Product has an innovative model such that the cost in shifting towards the new product is minimized for users. The product should also fit consumer habits. Currently, technically innovative blockchain projects such as base-level public chains or innovative products purely relying on technology, such as cryptokitty, are farfetched to most internet product users. For these consumers, there would be a long conversion period from knowing these products to actually using them.

3. Free of Logistics or any other offline segments

All businesses are conducted online without including logistics or any other offline segments. Currently most products which want to combine blockchain with AI or the internet of things are not thinking realistically. Although AI is mainly online, they are not very feasible as of now, combining these with the abstract concept of blockchain, the intended results are hardly achievable no matter how good the whitepaper looks. The combination of blockchain and the internet of things sounds amazing but would take a very long time to actualize. Looking back at the development of the internet plus era, it started with numerous mobile applications on our phones. New technology’s reformation of reality is often the slowest. At the same time, content is already virtual and all over the internet, so is blockchain.

4. Highly centralized industry

The industry is currently highly centralized, meaning most resources are controlled by a few big players. This also means the companies at the lower end of the pyramid are not very satisfied: they have strong desire to obtain more market shares. A single such company cannot achieve much. But since blockchain provides solution to the lack of trust, it allows these small companies to get united and challenge the big players in the industry.