Dior has yet to provide a comment to CityNews.

The product name – ‘Sauvage’ – is French for ‘savage’.

The company tweeted 'more to come' along with a teaser video for the fragrance.

EDMONTON (CityNews) – Dior, the French luxury fashion company has taken down videos for its latest cologne ‘Sauvage’ from both Twitter and Instagram.

However, as of 2:55 MT Friday, a YouTube video from the Christian Dior account of the campaign was still available for viewing.

The company was being accused of racism for its depiction of Native American culture.

The spot, which appeared on Twitter Friday morning, features an unidentified Indigenous man dancing in traditional dress and a voice-over by Johnny Depp.

The tweet proclaims that the ad campaign is “An authentic journey deep into the Native American soul in a sacred, founding and secular territory,” with “More to come. September 1st.”

The Dior/Johnny Depp tweet may have been taken down, but the internet never forgets. pic.twitter.com/cUEnJZ7m0v — Courtney Theriault (@cspotweet) August 30, 2019

Sauvage in French has a variety of meanings, including wild, unspoiled and savage.

Critics also decried the involvement of Johnny Depp, who is the celebrity face of the fragrance and stars in a film promoting Sauvage.

The teaser video prompted many Twitter users to call the video racist and cultural appropriation.

Using Depp for this horror of a campaign is racist icing on the colonized cake, given Depp’s prior, unfounded claims of having “Native ancestry” and then his appalling stint as “Toto” in The Lone Ranger. This is beyond tone deaf. Good holy Zeus this is bad. pic.twitter.com/leNTgx9Uh2 — Kathleen Smith (@KikkiPlanet) August 30, 2019

City News has reached out to Dior for comment, but have not heard back.

— With files from the Associated Press.