Steam’s recent Discover Update added a feature which allowed any user to become a “Curator”, where they would have their own unique landing page with a list of hand-picked games and recommendations.

Valve has now updated Steam’s terms and conditions to require full disclosure from any Curator if they have received compensation for recommending a game.

“If you’ve accepted money or other compensation for making a product review or for posting a recommendation, you must disclose this fact in your recommendation,” reads a new point in the Curator terms page.

Twitch has also made a similar move today, requiring full disclosure from any sponsored streams. “We want complete transparency and unwavering authenticity with all content and promotions that have a sponsor relationship,” Twitch wrote on its blog, in part. “Copy and graphics for future Twitch-driven campaigns will now have labels to indicate that they are promotional in nature.”

(via GamesIndustry International)