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The cannabis infused-beverage industry is set to explode into the mainstream, as shown with a mature edibles market in legalized United States. There is a huge potential for infused beers, wines and other beverages as well as health and wellness based cannabinoid infused beverages, like CBD iced teas, juices and shakes.

A recent Initial Public Offering (IPO), some high-powered hires and new Canadian regulations are putting Phivida Holdings (CSE: VIDA) on the map, both globally and domestically. Well known in both American and European markets, Phivida makes premium extracts, foods, beverages and natural health products, all infused with CBD from CBD infused hemp oil.

The company’s story is one of perseverance and vision. Phivida’s founder John Belfontaine created the concept of a CBD infused foods and beverage company in 2013 while recovering from a life-altering injury.

“I was in car accident in 2011 and suffered severe neck and back injuries and a tremendous amount of pain,” he recalls. “Doctors insisted on prescription opiates, but I preferred to look for a natural plant-based medicine. I’d heard about medical marijuana and its effects on pain, but the psychoactive side effects of THC just weren’t right for me. I was thrilled when I discovered that CBD was found in the highest concentrations in medicinal hemp. When I tried CBD hemp oil for myself, I was amazed at the pain relief and increased mobility. It was a godsend.”