MSNBC host Joshua Johnson noted that this year has been full of strife, with Americans having a lot to stand up about. Whether the slaying of unarmed Black men and police brutality, or healthcare, and the coronavirus, Americans are lining up to protest.

Johnson asked if people try to start tough conversations, how do they keep it productive, and when it's time to give up. In her book, We Need to Talk, Celest Headlee explains tools that people can use to have productive conversations about tough issues that help move the needle.

"Keep in mind that a protest isn't a conversation, right?" she first began. "That's a different kind of communication. The first thing is that our goal in conversations is not always a productive one. In other words, oftentimes, we go into these conversations hoping to change somebody's mind or convince them that they are wrong. You're just never going to accomplish that. There's no evidence. We haven't been able to -- through years and years of research we haven't been able to find evidence that over a conversation somebody said, 'You're right, I was completely wrong.' You've convinced me. So, we have to stop trying to do that. We have to find a new purpose for those conversations."