Campaign has been gathering steam since Trump's surprise election win

Retailers have begun ditching Ivanka's brand under the growing pressure of the anti-Trump boycott.

Shoes.com, a Canadian online shoe store, became the first retailer to announce it was dropping Ivanka Trump's shoe line last week, after the GrabYourWallet campaign was launched.

Shannon Coulter kicked off the boycott on October 11, a reference to Trump's now famous 'grab them by the p***y' remark from the audio tape and numerous allegations of sexual assault by the president-elect.

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Shoes.com, a Canadian online shoe store, became the first retailer to announce it was dropping Ivanka Trump's shoe line last week, following the GrabYourWallet campaign

A growing group of women are boycotting Ivanka Trump's eponymous line of clothing, jewelry, perfume and accessories sold as part of the Ivanka Trump Collection (pictured today on her way to work in New York, left, and modeling one of her dresses at the RNC, right)

Since then, she has been joined by a growing group of women who are boycotting Ivanka's eponymous line of clothing, jewelry, perfume and accessories over her support for her father.

They have also called on the stores that carry the brand - including Nordstrom, Bloomingdale's and Macy's - to stop selling her items.

Retailers who refuse to dump the brand, have also joined the list of boycotted companies.

And it seems the boycott is beginning to bite.

Last week, Shoes.com became the first firm to announce that it was removing Ivanka Trump products.

While t he official reason given for dropping the brand was that, 'they were not selling well,' on Twitter Shoes.com responded to the #GrabYourWallet boycotters, saying that it had heard their voices.

Coulter tweeted that furniture and interior store Bellacor had quietly removed all its Trump products after the company was added to the boycott list

Last week, Shoes.com became the first firm to announce that it was removing Ivanka Trump products

Boycotters have tweeted their support for Shoes.com since the decision last week

'We understand and your voices have been heard. We have removed the products from our website,' Shoes.com tweeted on November 12.

'We want to support our customers and make sure than can continue to stand tall.'

Interestingly, those tweets have since been deleted, but Ivanka's line has not returned to Shoes.com.

Coulter also tweeted that furniture and interior store Bellacor had quietly removed all of its Trump products after the company was added to the boycott list.

Yet while some retailers appear to have been swayed by #GrabYourWallet, others have refused to bow down to the pressure of the campaign.

Earlier this month Nordstrom responded, saying it has no plans to pull the brand and they will continue to allow customers 'choices about what they purchase based on personal views.'

'We hope that offering a vendor's products isn't misunderstood as us taking a political position; we're not. We recognize,' a spokesman added in a tweet.

Shannon Coulter kicked off the boycott on October 11, a reference to Trump's now famous 'grab them by the p***y' remark from the audio tape and numerous allegations of sexual assault by the president-elect

Ivanka has since said her father's comments in the audio tape were 'clearly inappropriate and offensive' but has stood by Donald during his campaign and election

Since announcing his candidacy, Trump's retail collaborations have reportedly suffered but Ivanka's clothing line, which had a sales revenue exceeding 100million last year, is growing, according to Forbes.

At Fortune's Most Powerful Women conference, Ivanka suggested evidence of brand decline surrounding her family's business was unreliable.

'We're one of the fastest growing luxury hotel companies in the world,' she said, according to Forbes.

She also insisted that she had 'always tried to maintain complete separation between [my brand] and the campaign.'

But many have questioned that stance after Ivanka's company sent a fashion alert ad about a $10,800 gold bracelet she wore during a '60 Minutes' interview about Trump's presidential plans.

Ivanka Trump wore a $10,800 bracelet from her jewelry line when she appeared on 60 Minutes Sunday night, which was later promoted in a release sent by a company staff member

Ms. Trump previously promoted the dress she wore to the Republican National Convention in July

Some on Twitter attacked Trump for promoting her brand and called it a conflict of interest (above)

Critics questioned whether a news interview was the place to promote her brand and asked whether she was using her father's political gains to further her own company.

'That action on her part revealed in full the crass commercialism of Ivanka Trump as well as how false claim that her primary role here is that of daughter,' Coulter told CBS News.

'Anyone who criticized Hillary Clinton for cultivating a pay-to-play culture at the Clinton Foundation but isn't offended by Ivanka Trump's hawking of a $10,800 diamond bracelet just after a "60 Minutes" interview with her father is a hypocrite.'

Many women also felt that they could no longer separate Ivanka from her father's politics.

As Coulter explained in an interview with Cosmopolitan, '[women] were ready to give Ivanka a pass because she's his [Trump's] daughter and it's hard to be objective about your dad.'

The campaign is also targeting brands that have aligned themselves with Trump. New Balance is facing huge backlash after the company reportedly voiced support for the president-elect. Some Twitter users even burned their pair of sneakers in anger at their stance

New Balance shoe owners are throwing away their sneakers or lighting them on fire (above) in protest after the company reportedly voiced support for President-elect Donald Trump

However, after the tape, women took particular offense 'to the fact that Ivanka tries to make feminism a part of her brand but is standing by, as an official campaign surrogate, a guy who is an alleged serial sexual assaulter of women,' according to Coulter.

'The disconnect was too big. And they were ready to speak up about it and flex their consumer power about it,' the San Francisco-based brand and digital strategist said.

Coulter says that the boycott has picked up steam since Trump's surprise election win as many consumers seek a way to register their disappointment in the Republican's victory.

The campaign is also targeting brands that have aligned themselves with Trump.

New Balance is facing huge backlash after the company reportedly voiced support for the president-elect.

Customers began throwing away their sneakers or lighting them on fire last week in protest after a New Balance spokesman told Wall Street Journal on Wednesday: 'Frankly w/ Pres-Elect Trump we feel things are going to move in the right direction.'

Nordstrom has hit back at calls to boycott the store over their sales of Ivanka Trump's brand

Affordable glamour: Ivanka Trump's line at Nordstrom has proved very popular

Things got worse for the Boston-based brand after the alt-right website The Daily Stormer proclaimed New Balance the 'Official Shoes of White People'.

New Balance have since tried to distance itself from its white supremacist support and released a statement on Monday saying it 'does not tolerate bigotry or hate in any form.'

But that hasn't stopped furious New Balance customers trashing their shoes in protest against the athletic company's election stance.

'Flexing our consumer power is one of the primary ways we can lobby for an inclusive, big-hearted America over a hateful, divisive one,' Coulter noted. 'College educated women in particular are well aware of the epic consumer power they wield, and they're flexing that power.'