November is fast becoming the month of all things manly.

It started with Movember and the moustache to raise awareness for prostate cancer, and now it has an array of man talk muscling in.

The first-ever Gentlemen’s Expo takes place this weekend (Nov. 22 to 24) at the Metro Toronto Convention Centre, and men are invited to immerse themselves in the hallmarks of their gender: gadgets, sports, sex and cars.

The expo is “catering to everything, obviously, men,” said emcee and broadcaster Todd Shapiro. More than 30,000 attendees are expected and organizers hope to break the world record for most people with a moustache gathered in one place.

Special guests include UFC champion Jon “Bones” Jones, TV host Ben Mulroney, top Canadian chef Chuck Hughes, broadcaster Alan Cross and experts who can settle the age-old dilemma: Scotch, whisky or bourbon?

The few women on the speakers’ lineup include sex therapist and Playboy TV host Jess O’Reilly and professional matchmaker Jacquie Brownridge.

“It’s not a beer, wings and bikini show,” says Shapiro, noting the convention centre hosted a national women’s show a few weeks ago.

“When we think of ‘gentlemen’ we think of guys in backrooms plotting to take over the world while sipping Scotches and rubbing their hands together. This isn’t the case,” he says. “It’s a new generation of positive, young gentlemen; the true definition being a gentle man.”

The What Makes a Man 2013 conference also takes place this weekend (Nov. 22 and 23). It is part of the White Ribbon campaign to end violence against women. Keynote speakers include documentary filmmaker Byron Hurt and Carlos Andrés Gómez, author of Man Up: Reimagining Modern Manhood.

Another masculine moment this week — just in time for “International Men’s Day” — occurred when the Canadian Association for Equality announced it reached its fundraising goal of $50,000 to build a men’s centre in Toronto through crowdfunding platform Indiegogo.

The centre, to be called The Canadian Centre for Men and Families, will discuss the “large societal pattern of discrimination, ignorance and harmful public policy that in many ways disadvantages boys and men,” according to its Facebook page. Issues it plans to deal with include high dropout rates and low test scores among boys, domestic and other forms of violence, and overall misandry, the association says.

The centre announced its success the same day its board member Adam McPhee appeared on TVO’s The Agenda responding to the Nov. 15 Munk Debate in which four female writers argued whether men are obsolete.

“I think men are one of the very few social groups where it’s even acceptable to ask a question like that,” said association spokesman Edward Sullivan, adding he did not believe men had a particular social advantage.