Today's Early Overnight Ratings

Early Ratings Analysis

Metered Market Tuesday RatingsCBS Tops Opening Tuesday; NBC Poised for Young Adult Demo VictoryTuesday 9/23/14HouseholdRating/ShareCBS 9.4/15NBC 7.5/12ABC 5.0/ 8Fox 1.7/ 3CW 0.6/ 1-Percent Change from Year-Ago Evening – Tuesday 9/24/13:NBC: – 5, ABC and CBS: – 7 each, CW: -25, Fox: -41———-Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. As always, these overnights are your first look at the ratings and a precursor to what could lie ahead. And we take into account other benchmarks including the expected demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence.-Winners:“NCIS” (CBS), “The Voice” (NBC), “NCIS: New Orleans” (CBS)-Honorable Mention:“Chicago Fire” (NBC)-Lackluster:“Forever” (ABC)-Losers (excluding repeats):“Utopia” (Fox), “Marvel’s Agents of SHIELD” (ABC), “New Girl” (Fox), “The Mindy Project” (Fox)———-Ratings Breakdown:CBS, as expected, won the first Tuesday of the 2014-15 season in the household overnights, besting No. 2 NBC by 25 percent. And, yes…”NCIS: New Orleans” is a flawless fit out of parent “NCIS.” But the home of “The Voice,” NBC, should have no trouble taking the evening in adults 18-49 and all the key young adult demographics. And Fox will have to address the leak it has sprung with so-called social experiment “Utopia.”Tops for the night was the 12th season-premiere of “NCIS,” which scored an 11.0 rating/18 share in households at 8 p.m. Comparably, that was 12 percent below the 12.5/20 on the year-ago evening (which translated into 20.02 million viewers and a 3.6 rating/11 share among adults 18-49, based on the Live + Same Day data). Next was the series-premiere of “NCIS: New Orleans” at a dominant 10.5/16 at 9 p.m., which was seven percent above the year-ago season-opener of former time period occupant “NCIS: Los Angeles” (9.8/15 on 9/24/13). Comparably, retention for “NCIS: New Orleans” out of the 8:30 p.m. portion of “NCIS” (11.2/18) was a stellar 94 percent.At 10 p.m. on CBS was the fourth season-premiere of drama “Person of Interest” at an also first-place 6.6/11, but that initial overnight household rating was 16 percent below the 7.9/14 for the year-ago season-opener.On NBC, two more hours of “The Voice” scored a healthy 8.5/13 in the household overnights from 8-10 p.m., which will clearly dominate demographically. Relax NBC…the singing competition is still clearly resonating. And “The Voice” led into the third season-premiere of “Chicago Fire” at a second-place 5.5/ 9 at 10 p.m., which should also have no trouble leading the time period in the key demos. Year-to-year, “Chicago Fire” was right on par with its opening overnights (which translated into 8.90 million viewers and a 2.7/ 8 among adults 18-49, based on the Live + Same Day data, last year).Over at ABC, another Tuesday night live results show for “Dancing With the Stars” was on the map with a third-place 7.0/11 from 8-9 p.m., which was just nine percent below the 7.7/12 in the overnights for the series-premiere of “Marvel’s Agents of SHIELD” one year earlier. Next Tuesday, new ABC sitcoms “Selfie” and “Manhattan Love Story” debut in the 8 p.m. hour.Next on ABC was the sophomore season-premiere of “Marvel’s Agents of SHIELD” at a very disappointing (and third-place) 3.8/ 6 at 9 p.m. Comparably, this was 29 percent below the series-premiere of sitcoms “The Goldbergs” (6.0/ 9 on 9/24/13) and failed “Trophy Wife” (4.7/ 7) on the year-ago evening in this hour. It was 51 percent below its year-ago series launch. And overnight retention for “SHIELD” out of the 8:30 p.m. portion of “Dancing With the Stars” (7.3/12) was only 52 percent. While the variation between the two shows will clearly be closer demographically, ABC cannot be too pleased.In time period-premiere news, ABC drama “Forever” opened with a third-place 4.2/ 7 in the overnights at 10 p.m., which was actually 20 percent above the 9:30 p.m. portion of “Marvel’s Agents of SHIELD” (3.5/ 5). And this was 35 percent above the debut of failed drama “Lucky 7” on the year-ago evening (3.1/ 5 on 9/24/13), which lasted for two episodes. But “Forever” was 19 percent below its Monday 10 p.m. preview this week (5.2/ 9) out of “Dancing With the Stars.” And that translated into only a 1.7/ 5 among adults 18-49 (based on the Live + Same Day data). In other words, don’t get too used to “Forever.”Elsewhere, “Utopia” on Fox sunk to a miniscule 1.5/ 2 in the overnights from 8-9 p.m., which was 21 percent below the already abysmal 1.9/ 3 one week earlier. And it trailed year-ago comedies “Dads” (2.8/ 5 on 9/24/13) and “Brooklyn Nine-Nine” (3.1/ 5) by 35 percent. Chances are the network will axe the Tuesday edition of “Utopia” and burn it off on Friday, where it is also floundering.Minus any lead-in support, Fox 9-10 p.m. comedies “New Girl” (#4: 2.0/ 3) and “The Mindy Project” (1.7/ 3) dipped from the year-ago evening (“New Girl”: 3.1/ 5, “The Mindy Project”: 2.4/ 4) by 35 percent and 29 percent, respectively. Yes…the lead-in still matters. And The CW, which is not being aggressive this week, capped off the night with encore telecasts of “Arrow” (#5: 0.6/ 1) and “Supernatural” (#5: 0.5/ 1).Source: Nielsen Media Research data