The next time you find yourself flying into Hartsfield-Jackson Atlanta International, take a look at the northeast corner of the airport.

There you'll find a groovy-looking building with sports cars speeding on an adjacent racetrack. What you are seeing is Porsche North America's new $100 million headquarters and Porsche Experience Center, which opened their doors to the public this week.

"Today we celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta," Matthias Mueller, president and CEO of Porsche, said. "We are investing more than ever before, heightening visibility for the Porsche brand in the US and worldwide."