Decentraland, a virtual reality platform powered by the Ethereum blockchain where users can create, experience, and monetize content and applications, begins its public launch today.

The launch includes the establishment of the Decentraland DAO, full decentralization of the world’s infrastructure (communications between users and the serving of content), and public access to the very best the metaverse has to offer.

From now on, no single agent will have the power to modify the rules of the software, curate LAND content, modify the economics of MANA, upgrade the LAND smart contract unilaterally, or prevent others from accessing the world, among other decentralization features.

“We’re celebrating the Public Launch with a gigantic ‘in-world’ Treasure Hunt. It’s a 4 day event where you will explore our first metropolis, Genesis City, to find collectible NFTs and tokens from a host of cool crypto partners. While it’s the culmination of over 2 years of development, testing and amazing contributions from our dedicated community, the Public Launch is also the beginning of an exciting new era for Decentraland. We hope you’ll celebrate with us.”

– The Decentraland Team