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CEO: Profits have increased thirty percent under my leadership. Dilbert: Snort. CEO: What? Dilbert: All you do is pick the best plans from the options we show you. CEO: Exactly, and I pick the best plan every time. Dilbert: That's because we only show you the best plans compared to the worst plans we can think of. We control every decision you make by manipulating your perception of the options. CEO: We need to fix that. Dilbert: How do you fix something that isn't broken?