See also: 5 Great Things Chatbots Can Do and What It Means for Your Business

Naturally, if a chatbot can provide these fundamental advantages, it raises the overall clients’ happiness rate that, in turn, triggers the following essential patterns:

A satisfied buyer is much more likely to end the purchase;

A happy customer is much more likely to come back to the same brand;

A pleased purchaser is very likely to share their positive experience bringing more clients to you.

This is the so-called viral marketing, where your customers do your advertising for you. This point has its flip side, too – a dissatisfied customer can create a lot of “bad publicity” for the brand sharing their negative experience.

Therefore, with a correctly configured bot which is also learning during chats with users, you may obtain higher conversion rates and, eventually, have more new clients.

Reduced costs

Replacing human assistants with bots brings certain direct economic benefits, too.

If you implement a chatbot to take over the routine and repetitive everyday service tasks, you can have your qualified personnel transferred to other important positions.

A customer service chatbot can be set up to reply to the questions customers ask most frequently.

Airlines and travel agencies have already seen the advantages that the chatbots can bring and start implementing them more and more often.

Indeed, how often does an airline staff or a travel agent answer the following questions:

How much is the ticket from here to there?

Are there any rooms available in that hotel?

How much baggage can I take with me?

What if I need to change my dates?

An agent usually gets dozens of such questions per day. All it takes is looking up the price or availability in the booking system. Therefore, such simple tasks can be easily assigned to chatbots.

For instance, Expedia, a global travel booking platform, supports a Facebook Messenger chatbot that helps customers to plan their journeys.

The Expedia chatbot can consult you on flight itineraries and hotel availabilities, as well as help you manage an existing booking. You can set filters defining the travel class and the price range, and the bot returns with the matching offers.

Obviously, you could get the same data from a human operator, however, for the company the chatbot is much more efficient.

Indeed, it provides the same service as a human agent with much lower maintenance costs.

Besides, while the chatbot is busy answering simple requests, your personnel can deal with more difficult matters.