Rib balloons of course have been used to push product since the beginning of pushing product—everything from Tiparillos to typing tutorials. And now, via Russia, car insurance. But not just any car insurance. Car insurance from the largest insurance company in the country, Jump to watch the seriously NSFW pushing.

Imagine State Farm or All State running a spot like this. The semi-cab rear-ending the bus is especially, um, jiggly. I was worried for the Smart car bouncing head-on into the cement mixer. The gloved hand shoving the ninja bike into the sports car was a nice touch, as was the website reveal at the end. I’d like to see a second spot in the campaign using ass cheeks. |Via: adme.ru|