MARKETING Four Things That Will Make Your Voice-Over Clients Love You ...

June 5, 2019

By Dave Courvoisier By Dave Courvoisier Voice Actor



First, you need to GET clients. (That's another article, another time.) But when you DO get clients, there are some pretty simple things you can do to keep 'em, and keep 'em close.



Let me back up, though and let me be clear.

You are not providing voice-over services to your clients.



You are solving their problems. You are their partner, their supporter, and a steady presence in their time of need.



You're in a relationship with your clients (in fact, that's likely how you got them, right?). Sure, it's a business relationship, but still, it's human-to-human (H2H).



So, in a sense, it's almost embarrassing to have to suggest some things that normally considerate human beings would do for one another when they're in a relationship. But there's no harm in suggesting some tactful reminders for being magnanimous, unselfish, and obliging - in short: for being a good business partner.



CLIENTS WILL LOVE YOU IF YOU ...



1. Anticipate their needs.



Do some research. Ask pertinent questions.



Get to know your client's business, how it runs, their goals, and their protocols. In time, you'll find out their workflow, and maybe you'll even get ahead of it enough to know when to speak up and offer help before they ask for it.



Even if your timing is off, they'll appreciate that you're thinking of them.



2. Beat your and their expectations.



Don't just meet their project deadlines, supersede them.



take it up a notch, and surprise them with your timeliness. This is NOT just another job. This is a job that defines your work ethic, your attentiveness to their needs, and your own self-worth.



They'll remember that you bent over backwards to please.



3. Stay in constant communication.



This is a biggie. Your client is not clairvoyant.



Let them know you got the assignment. Tell them you're working on it. Update your progress to them in an email. Estimate a delivery time.



Glitches or hiccups? Ask questions, show them you're involved, and you haven't forgotten them.



Friends do this, right?



4. Say "Thank you."



This is HUGE. If you miss the boat on the other three suggestions above, be sure to do this one.



Call and ask if they're happy. Make sure the deal is done before saying "thank you" and invoicing. Ask if there's anything else you can do.



Send an email telling them how nice it was to work with them.



Drop a Thank You letter in the mail with a Starbucks gift card. Send 'em a pen a helpful promotional item a thumb drive.



What little it will cost you to do that will stick in their memory as something a friend would do. H2H, remember? --------------------

ABOUT DAVE

Dave Courvoisier is a full-time voice actor and audiobook narrator based in Las Vegas, where he was formerly an Emmy Award-winning broadcaster, producer and the main weeknight news anchor on KLAS-TV, Channel 8, the CBS affiliate. A former president and a founding member of the World-Voices Organization (WoVO), he also writes Voice-Acting in Vegas , a daily blog of voice over adventures, observations and technology, and is author and publisher of the book, More Than Just A Voice: The Real Secret To VoiceOver Success .



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Email: CourVO@CourVO.com Web: http://www.courvo.com Blog: https://courvo.com/blog More Than Just A Voice : http://courvo.com/more-than-just-a-voice



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