At Photokina 2018, full-frame mirrorless take center stage. This year has seen Sony, the early pioneer in this category, introduce its critically acclaimed A7 III, which was swiftly followed by Nikon and Canon announcing their long-awaited offerings as well. All of a sudden, there’s a large and thriving market for full-frame mirrorless cameras. Fujifilm, Leica, Panasonic, and Olympus will all be out to show they also have attractive alternatives during Photokina as well. One thing’s for sure, having been severely threatened by smartphones at the entry level, camera companies are moving up in quality and price in order to secure a unique proposition for photography enthusiasts.