Apple representatives have allegedly been telling fans Frank Ocean‘s new album will be released in the next 24 to 72 hours.

‘Boys Don’t Cry’ was reported to be released last Friday (August 5) via Apple Music, but failed to materialise.

Now, fans have been asking employees of the company when they can expect the record via Apple’s live support chat rooms.


Pigeons And Planes tried it for themselves on Friday (August 12) and were told: “What I can assure you is that the album will be released soon”.

When told other Apple Music reps had been saying ‘Boys Don’t Cry’ would be released within 24-72 hours, the employee replied: “Yes! That’s what we can say about it.”

They also confirmed the information had come from the “content provider”, aka Ocean’s record label. If true, the album should be released before Tuesday (August 16).

Meanwhile, Ocean’s debut album ‘Channel Orange’ has re-entered the US charts.


Following the no-show of its follow-up, the record has seen a 40 percent spike in sales and is now at number 146 on the Billboard 200. It is the first time it has appeared in the charts since May 2013.

