Madeline Stone / Business Insider is a Los Angeles-based startup that makes household products with a conscience.

Founded by actress Jessica Alba, ShoeDazzle founder Brian Lee, and friends Christopher Gavigan and Sean Kane in 2011, the company focuses on creating baby products and household goods that use only nontoxic, environmentally friendly ingredients.

The Wall Street Journal reported Thursday that the Honest Company has raised an additional $100 million in venture capital funding at a nearly $1.7 billion valuation. An IPO is reportedly in the works.

We recently stopped by the startup's office to get a feel for its culture. We couldn't help but agree with our guide that the space looked just like a Pinterest page that had come to life.