Overview:

ESL One Frankfurt put 12,500 Dota 2 fans into a World Cup Football Stadium in Frankfurt, Germany. The talk will discuss the challenges in building a product which has a unique selling point in a busy eSports market, and strategy to target both hardcore Dota 2 eSports fans and mainstream gaming fans. Attendees will learn about the challenges and strategies of putting together an independent (non-publisher supported) event of this size, and where events of this size are heading. How do you build a successful eSports event for a single title which doesn't rely entirely on publisher marketing budgets?