Asus is being sued by Hasbro for being total Decepticons, with the toy maker claiming trademark infringement over the Asus Transformer tablet lineup. Asus temporarily got away with using the Transformer name a few months back with the Eee Pad Transformer. But the new Transformer Prime, a tablet/laptop hybrid, has the makers of Optimus Prime filing suit in a California district court.

"In a lawsuit filed last week, Hasbro said it contacted Asus about the Eee Pad Transformer earlier this year, asking the company not to use the name," PCMag reports. But Hasbro says Asus "refused to comply," and continued using the Transformer theme with an ad for the Transformer Prime that "closely resembles imagery used in Transformers movies and video games, in particular evoking the Transformers home planet of Cybertron," according to PCMag. Hasbro is asking for financial damages and an order preventing Asus form using the Transformer name.

"Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro's willingness to pursue companies who misappropriate our intellectual property for their own financial gain," the company said in a statement quoted in various news reports.