NEW YORK (MainStreet)  Based in Miami, Intelligent Living (ILIV) is a platform marijuana company for four subsidiaries, including Social420.com, a social media site for professionals working in the legal marijuana industry.

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"It has a Facebook aspect, but we're seeing it more as the LinkedIn of the cannabis community because it's safe and legally compliant, which means you won't see dispensary advertisements on Social420.com from states where marijuana isn't legal," Intelligent Living CEO Victoria Rudman told MainStreet.

Social420.com was launched the week before last and features a job board.

"Dispensaries won't advertise their jobs on Craigslist or Monster.com but they can safely advertise on Social420.com for a fee," said Rudman.

Puff Pass Pay is a product of Social420.com for vendored websites that allow visitors to privately purchase marijuana paraphenalia, such as vaporizers, bongs and pipes. "Puff Pass Pay is paypal for the cannabis industry," said Josh Eikov, chief strategy officer with Intelligent Living. "We offer an anonymous alternative for professionals who engage in the lifestyle but may not want the whole world to know about it."

Intelligent Living shares board members Tom Bollich and Tae Darnell with Surna, the company selling climate cooling systems to growing facilities and dispensaries that partially sponsored the Arc View Investor Network in Boston two weeks ago.

"The danger in sharing board members is patronage," said Tom Gargiulo, a consulting professional who is considering investing in cannabis companies. " Usually it's the board that decides how much the CEO of a company earns and if you're two CEOs sitting on each other's board you can vote to make decisions that benefit each other when it comes to executive pay."

Darnell is a Colorado cannabis attorney while Bollich is CEO of Surna.

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But Intelligent Living is not just a technology company; it also wants to capitalize on the medical marijuana boom. Cannabis was a common ingredient in medications until 1937 when the plant was outlawed by the Marijuana Tax Act despite objections from the American Medical Association. In the spirit of that era, Intelligent Living launched a cannabinoid-based topical pain relief spray called Serene earlier this month.

"Serene is a natural progression as part of the health and wellness space," said Rudman. "To ignore the medicinal value of cannabis wouldn't be right." When consumed, cannabinoids bind to CB1 and CB2 receptors in the human brain and body creating pharmacological effects, but unlike another cannabinoid called THC in marijuana, CBD is non-psychoactive.

"With Serene you simply spray and rub the CBD-based solution into the pain area to get drug-free relief," said Larry LeGunn, president of Health and Beyond, which is a subsidiary of Intelligent Living. "We recommend this to athletes, seniors and anyone who has joint or muscle discomfort."

Most CBD products are available through apothecaries or marijuana dispensaries. In addition, Intelligent Living plans to sell Serene through direct marketing efforts, trade shows and potentially Walgreens.

"This company reminds me of the Wild West where showmen hocked snake oil in the town square to crowds of onlookers," said Timothy Sykes, entrepreneur and penny stock expert. "The growth of the legal marijuana sector that's known as the green rush is unprecedented and with every boom comes opportunists of all kinds both good and bad."

--Written by Juliette Fairley for MainStreet