Everything in a single screen.

This is the most commonly implemented UX bad practice.

You start your little app with a tight interface, add a couple of features and before you know it, you have a screen full of buttons.

Don’t feel bad, we’ve all been there.

Arguments:

“Less clicks” “I can see everything, creates overview” “Users hate scrolling”

When ever I see this interface solution it reminds me of a swiss army knife with all the tools unfolded, and the only one that is used is the bottle opener.

Overwhelming

Having all the options spread out seems like it creates overview, but the problem is that your brain can only understand 9 options at best, and lets be honest the user probably doesn’t use 95% of the buttons that often.

Proximity

Another problem is that buttons should be close to the data that they influence. Having more buttons means losing visual proximity.

Users dont hate scrolling

The “users hate scrolling argument” is often a side effect of not having the right context at the right time and solving it by craming as much information in a single screen to help create context.

“but in our analytics we see that only 10% of the users scroll to the bottom of our landing page” seems like a safe bet to conclude that 90% of your audience hates scrolling.

The problem is not the scrolling, its the amount of information. Having more information higher on the page doesnt mean that users will absorb that information but will burn out quicker and make them leave.

Millers law by Laws of UX

Law of proximity by Laws of UX