Click here to get the Growth Marketer’s Hierarchy of Skills Scorecard

Inside each category (ex. product) and core skill (ex. retention) is a blank cell where we input a score from 1 - 10. As we enter values into the spreadsheet, a score develops for each category, which is visualized in the pyramid. Here's a quick video tutorial and explanation.

The scorecard's rating system is split into two sections:

Self Evaluation - Helps each person reflect on their own progress. Peer Evaluation - Provides checks and balances against self evaluation.

For example, I could score myself 8/10 in copywriting but another member of our growth team could score me 5/10. Or I could score myself 3/10 in customer empathy but someone else could score me 7/10. The 360-degree feedback is simple tool for keeping us honest.

How to use the hierarchy as a framework to prioritize your next skills

In his 1943 paper "A Theory of Human Motivation", Abraham Maslow proposed a system for classifying human needs that was based on the idea that foundational needs must be met before we can move on to more esoteric ones.



Likewise, growth marketers need to master foundational skills before moving on to more “esoteric” areas of growth. The way we think about about career progression at HubSpot is a similar to Maslow’s Hierarchy of Needs:



Maslow’s Hierarchy of Needs