No team understands just how vital the quarterback position is better than the Rams. Despite a treasure trove of premium drafts picks courtesy of the now infamous Robert Griffin III trade, which for the most part they utilized well, the Rams have been unable to work their way back into contention. The quarterback position has been their Achilles heel and this offseason they finally got serious about fixing the problem. The Rams undeniably paid a huge price and basically mortgaged the immediate future to make an unprecedented move all the way up from #15, but at the end of the day it’s impossible to overpay for a good starting signal caller. Don’t underestimate the public relations value of the deal either. There is a lot of competition for entertainment dollars in the Los Angeles market and not only are the Rams now on center stage of the football world but they are bringing in what they hope will be the face of their franchise for the next decade or more. What could that potentially be worth to the organization over the course of Goff's career? It could be billions of dollars. None of the top three quarterback prospects in this class are on the same level as an Andrew Luck or even a Jameis Winston, but they are all legitimate top half of the first round talents with varying degrees of upside. A legitimate case can be made for either Goff, Carson Wentz of North Dakota St. or Paxton Lynch of Memphis and in many ways it simply comes down to a matter of preference. Goff makes the most sense for the Rams as he is best prepared to step in assume the starting role right away, including all of the intense scrutiny that comes along with the job. It probably doesn’t hurt that Goff is a local kid who grew up and played his college ball in the state either. Only time will tell whether this was a stroke of genius of a complete disaster for the Rams, but at least they now have a chance rather just spinning their wheels with a mediocre journeyman under center.