What is Plain Packaging?

Plain packaging would standardize the appearance of cigarette packages by requiring the removal of all brand imagery, including corporate logos and trademarks. Packages would display a standard background color and manufacturers would be permitted to print only the brand name in a mandated size, font and position. Other government-mandated information, such as health warnings, would remain.

Plain packaging was implemented in Australia in 2012, and in France and the United Kingdom in 2016, and has been adopted in Ireland (awaiting commencement date). Plain packaging is under formal consideration in Norway, Hungary, Slovenia, Sweden, Finland, Canada, New Zealand, Singapore, Belgium, and South Africa.

Click here to view plain cigarette packages from Australia.