Description

This is completed downloadable of Solutions Manual For Marketing Management 2nd Edition by Greg W. Marshall, Mark W Johnston

Instant download by Solutions Manual For Marketing Management 2nd Edition by Greg W. Marshall, Mark W Johnston after payment

Product Descriptions

Marshall/Johnston’s Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.

Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.

Table of Contents

Chapter 1: Marketing in Todays Business Milieu

Chapter 2: Elements of Marketing Strategy, Planning, and Competition

Chapter 3: Managing Marketing Information

Chapter 4: Understand Customers: Business-to-Consumer Markets

Chapter 5: Understand Business-to-Business Markets

Chapter 6: Segmentation, Target Marketing, Positioning, and CRM

Chapter 7: Product Strategy and New Product Development

Chapter 8: Build the Brand

Chapter 9: Service as the Core Offering

Chapter 10: Manage Pricing Decisions

Chapter 11: Manage Marketing Channels and Points of Customer Interface

Chapter 12: Promotion Strategy and New Media

Chapter 13: Advertising, Sales Promotion, and Public Relations

Chapter 14: Personal Selling and Direct Marketing

Chapter 15: Understand the Global Marketplace

Chapter 16: The Marketing Dashboard

Product Details

ISBN-13: 978-0078028861

ISBN-10: 0078028868