There’s rich — and then there’s sleeping-at-the-Super-Bowl rich.

The guy caught on now-viral video snoozing at Sunday’s Super Bowl is a deep-pocketed Clinton family crony who once served as a US economic envoy to Northern Ireland — and apparently has no trouble dozing away in a seat worth thousands of dollars.

As the hyped-up crowd around him jumped to its feet and roared wildly during the football championship, Rip Van Winkle-like fan Declan Kelly, 51, sat in the back row of the coveted first tier of endzone seats at the Hard Rock Stadium in Miami with his legs crossed, hands folded and mouth open catching flies.

And it was only the first quarter.

“I guess these days Declan is asleep-at-the-Super-Bowl-wealthy,” a source sniffed of the businessman at the game — where the average price for a perch was more than $7,000, according to ticket reseller SeatGeek.

Given Kelly’s prime viewing spot, the cost of his seat would presumably have been considerably higher.

Another source quipped, “Kelly’s biggest client for years has been Coke. And what did Coke do [Sunday]? They returned to the big game to push the recent launch of their new Coke Energy drink.

“Maybe if Declan were more brand loyal to his clients, he would have at least made it to halftime!”

Kelly didn’t answer multiple calls and texts from The Post Monday.

But the Irish-born Kelly — chairman and CEO of the ultra-connected consulting outfit Teneo — was not amused when the Sporting News deputy editor who posted the sleepyhead video of him approached him at the game after he woke up from his minutes-long nap.

The journalist, Karisa Maxwell, tweeted that she asked Kelly for an interview, and, “He was clearly annoyed and said ‘absolutely not.’ ”

Kelly hopefully stayed awake for the rest of the game — which featured a thrilling fourth-quarter comeback by the Kansas City Chiefs against the San Francisco 49ers.

Teneo, which refused to take calls about the Super slumber, boasts former Bill Clinton presidential aide Doug Band as its president. As The Post previously reported, the company has made big bucks providing access to the Clintons and their contacts.

“Declan is a trusted advisor to several of the world’s leading CEOs and corporations,” the company’s Web site boasts on Kelly’s bio.

Teneo has billed itself as a one-stop-shop for “C-suite consulting,” a mix of advice for CEOs and investor-relations work.

The company has employed numerous Hillary Clinton associates, including Huma Abedin, and, for a while, Bill Clinton as “honorary chairman.”

Before Teneo, Kelly served as the State Department’s economic envoy to Northern Ireland, appointed by then-Secretary of State Hillary in September 2009.

Kelly also was a big Clinton fundraiser, as well as executive vice president of FTI Consulting — best known as the firm that published the report on the alleged hacking of Amazon billionaire Jeff Bezos’s phone.

Kelly graduated from the National University of Ireland in Galway, worked as a journalist for more than a decade and is on the board of anti-poverty organization Global Citizen. He produced the 2018 Global Citizen Festival, Mandela 100, in Johannesburg, South Africa, featuring Beyoncé, JAY-Z, Cassper Nyovest, D’banj, Ed Sheeran, Eddie Vedder, Pharrell Williams, Chris Martin, Usher and Wizkid.

It seems like Kelly also gets around in the Hamptons, where he has a home.

The Post reported last year that he got into a dust-up out East amid claims he was duped into buying a dream home that turned into a million-dollar money pit.

Kelly and wife Julia claimed they would have avoided buying the $19 million East Hampton home — or at least have gotten the price tag reduced — if the home inspector had flagged an issue with a missing part of the foundation.

Instead, a November 2018 examination of the structure by Westchester-based Carnell Associates Inc. gave a green light for the purchase, failing to note the absent foundation under a room which used to be an outdoor porch, three faulty fireplaces and the presence of asbestos, the Kellys claim in a Manhattan Supreme Court lawsuit.

The Kellys claim they also have to spend $130,000 on new fireplaces and $150,000 to get rid of the asbestos.

Additional reporting by Kate Sheehy