I just installed it, so here's a quick look at what it's like.

IGTV is sort of an attack on YouTube and lets people upload and view video clips up to 60 minutes long.

That's pretty much all there is to it right now. It seems like a good place to waste some time if you're into following certain celebrities or channels.

It's not really my cup of tea — I didn't see anything that held my attention for very long, but maybe it will get better as people upload better original videos. It might be cool to see a 30-minute TV show exclusively on Instagram TV one day, for example.