Years ago I had this idea for The Pursinator, which was this cool contraption that would allow you to hang your purse on any table or bar surface so it never had to get stashed on the ground. We even developed a logo for it, we just never got around to developing the actual product. Recently we got a call from some company who has invented MY pursinator (though they call it something else) wanting us to market this great invention, not even knowing I already had a well thought out marketing plan that'd been stewing in my head for the past five years.

Back when I was working a full time internship, going to school full time and bartending full time, I become an expert at shaving seconds off of my daily commute by knowing exactly where to stand on the subway platform so I could exit or transfer most easily. Yeah, my life wasn't so full of fun back then, but my little brother, a techy genius, was full of admiration of this "skill" when he came to visit me and later moved here, and decided we should invent a software that would give anyone access to this valuable info (for a small fee). He said he had it all worked out in his head, it wouldn't be a problem and we'd make millions! Of course, it was all over the news this morning that somebody, a brother and sister team no less, has invented this amazing software.

It's a classic story--paint randomly splattered on a canvas, the Snuggly, a simple device that chops vegis into perfect jullienned delights, the ShamWow, a book about how to get free stuff when you're a struggling college student. Who doesn't look at this stuff and say "I could've done THAT!"?? But the sad reality is, you didn't.

The designers on this site have all executed their ideas (at least some of them), and to my credit, we invented LupRocks, which was no small feat, but I'm going to go on a limb here and suggest that all of us have plenty of ideas that we're not making good use of and ask what, exactly, is the hold up?!

Everyone's heard that it's not about the idea, it's about the execution. So if you've got some scheme for making the best ever ________, there's no value in that....until you execute it. And if it really is a good idea you can bet that sooner or later somebody is going to execute it and you're going to be kicking yourself for a long time. Learn from the lessons of the Pursinator and know that even with a great name or a kick ass logo, it's going to be nothing but an idea in your head or an old file on your computer until you actually get out there and do something about it. 'Nuf said.