The Dunkin’ chain, formerly known as Dunkin' Donuts, has opened one of its first new 'concept' stores today in north Wilmington.

The 1,800-square-foot store at 3446 Naamans Road features a more modern atmosphere and innovative technologies. The Delaware store is one of about 60 new and remodeled Dunkin’ restaurants with new designs and the new Dunkin' brand name.

The Quincy, Massachusetts-based chain, which has more than 11,300 restaurants, announced the name change last September.

The new branding now appears on packaging and the company’s advertising, website and social channels.

The company said while the word “donuts” no longer appears in the logo or branding, doughnuts remain a significant focus for the brand. Dunkin' sells more than 2.9 billion doughnuts and Munchkins doughnut hole treats annually worldwide.

Other sites will be redesigned once the testing is complete.

The Dunkin' site will be open daily from 5 a.m. to 9 p.m. It's owned by Nilesh Patel, who has four other operations in the state.

New elements include:

• A modern design with lighter colors, an open layout and natural light.

• Cold beverages served through a tap system that has eight beverages including coffees, iced teas, cold brew coffee and nitro infused cold brew coffee.

• Staff also will be using espresso machines to make hand-crafted drinks to order. A single-cup machine also will enable the option of grinding and brewing select coffee varieties one cup at a time.

• The new Wilmington Dunkin’ has been designed to save 25 percent more energy than the old Dunkin’ Donuts restaurants.

Go to www.DunkinDonuts.com or the Facebook page, www.facebook.com/DunkinUS.

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Contact Patricia Talorico at (302) 324-2861 or ptalorico@delawareonline.com and on Twitter @pattytalorico