Regardless of the struggles the Oculus Rift and HTC Vive have had at launch their influence is still felt throughout the industry. Virtual reality is here to stay folks; at least for the foreseeable future. The latest to throw their hat into the brewing VR war is IMAX. They’re looking to bring VR experiences to a movie theater as soon as the end of this year.

According to our informant, IMAX plans to bring VR to their theaters which will allow customers to explore short films in VR. They’re currently working with Google to create improved 360-degree cameras. You’ll get a 10-minute experience for an extra ten bucks. The plug made it seem as if this was some add-on package. Like, say you arrive more than 10 minutes early to your theater, and you got some time and money to blow. IMAX looks at this as an alternative for those not comfortable with paying $400 to $800 for a VR.

These VR films will launch in 6 IMAX theaters by the end of 2016. The first city to get this experience will be Los Angeles. So the only question remains is who’s ready for the first major VR pink eye out break baby?!?!

Just a content creator using his influence to create an outlet to express his views on pop culture