You may dream about this, but no one ever does it. Until now. Frank Jonen, who runs his own small Web design company, claims he wasn't paid properly by Fitness SF, one of his clients. So, he went and replaced the Fitness SF website with an angry letter about how evil the bastards at Fitness SF are. Amazing.

To many, Jonen will be a hero. To others, he will now be someone they would never, ever hire for work. Via The Denver Egotist.

Screen grabs and full text of the letter below, for when Jonen's masterpiece is taken down.

UPDATE 1: Fitness SF disputes Frank Jonen's claims, telling Adweek in a phone call Thursday that Jonen was paid and is now trying to blackmail the company and extort more money from them.

UPDATE 2: Fitness SF gave this statement to Adweek on Friday:

"On Wednesday evening, our domain name Fitness SF was hacked and stolen by an individual named Frank Jonen. Frank was hired on May 16th, 2012 to develop a functional website for our brand. A $5,000 payment was made to him on the same date. In his proposal, he stated that the website would take 10 weeks to complete. He missed numerous deadlines including our brand launch in September. In December, he voluntarily passed the incomplete and non functioning website to our new design firm.

Now, Frank is attempting to portray himself as the victim when truly the victim is Fitness SF as he attempts to get paid for work he did not complete and has decided that blackmail is the way to accomplish that."

Dear Fitness SF customer,

Fitness SF preferred to ignore our invoices instead of paying them. As a result this website is no longer operational.

We regret any inconvenience this may cause for you as a customer of Fitness SF, however it is a necessary measure in getting what is rightfully ours.

Half a year’s worth of work, including gallery featured logo renderings with over 1,300 views a piece.

While some of that got replaced in an attempt to cover up our work, other parts, like the base design (CSS) of the site were still used, illegally as they’ve not been paid for.

Normally there is no question of paying one’s dues. It is simply a matter of morals. Having morals and acting upon them or not having any and just betraying the people that got you started. Sadly we’ve come to know what Fitness SF stands for, or you wouldn’t be reading this.

Your word on their Facebook accounts will go a long way. We’re a small company in the heart of Europe, which is probably why Fitness SF believes they can sit this out till we perish. Can you support a company that acts like this?

Do you hear the people sing, who will not be paid again…

I am also writing this on the behalf of the tens of thousands of freelancers and small businesses out there facing larger corporations who can afford to starve them out. In the movie / visual effects business this is already prevalent. Large studios awarding work to smaller studios or freelancers in the hope they won’t stand up to them when it comes to loads and loads of unpaid work.

What Fitness SF is trying here is exactly the same ploy. Give a barren advance, rake up a huge bill and ignore every invoice. Rush fees, heavy overtime and weekend work are expected to be free.

You don’t get to sleep for days on end, but you do get to wait on your money forever.

It’s people like this who cause company after company to go bankrupt.

An injury to one is an injury to all of us. We need to make a stand against crooks like this. If you’d like to join us in this fight, cancel your gym memberships, post on their Facebook pages, Tweet about it or even pass this on to a journalist. Fitness SF used the press once before to paint themselves as a savior.

It’s time the truth got out on what they really are. Doesn’t it makes you wonder what really drives their publicized “commitment” to the LGBT community? Can somebody who thrives on betrayal in one side of their business be honest in another side?

I hope you are with us. Thank you.

Sincerely,

Frank Jonen

owner frankjonen.com • vfx & imagineering