ABC and Marvel are also part of the strategy. You should hear more about the ESPN shows both from Twitter (later on April 30th) and ESPN itself (May 2nd).

Twitter hasn't been shy about its live video push, with offerings coming from a range of news sites, sports leagues and TV networks. The Disney deal is a major coup, though. Even if these aren't as riveting as what you see on conventional TV, they suggest Disney sees Twitter as an important enough medium to merit a large range of programs -- it's not just producing one or two token shows to pretend it's relevant.