Bad sight of the week was the Marks and Spencer burkini. For £49.50, the retailer promises you can “cover your whole body with the exception of the face, hands and feet, without compromising on style”.

Er, why would you want to do that? The garment is hideous and not just because it would make the most lissom of females look like a pregnant elephant seal. I actually yelled, No! when I saw it.

No, because here is an insidious attempt to normalise the treatment of a woman’s body as something to be embarrassed about. An attitude which Western women have struggled long and hard to make unacceptable, thanks very much.