It's not often that you see global corporations concede to the competition, but Xbox head Phil Spencer has suggested that the console war is over already. Speaking at the 2015 GeekWire Summit, the suit admitted that the PlayStation 4 already has a "huge lead" over the Xbox One – and he isn't sure that it can ever be overcome.

"Y'know, I don't know," he responded when asked if Microsoft's box could ultimately triumph. "Y'know, the length of the generation... [Sony] has a huge lead, and they have a good product. I love the content, the games line-up that we have." The Redmond firm hasn't been quite so eager to update its figures, but last November it said that it had shipped almost 10 million consoles. As of July, Sony's tally sat at around 25.3 million units.

Spencer went on to explain that his team aren't motivated by beating the PS4, but by "gaining as many customers as we can". He also talked about the lingering impact of some of its decisions – apparently there are plenty of people who still don't think that the Xbox One can play used games. That's obviously a big problem.

But we reckon that the issues for Microsoft reach far beyond that. At the end of the day, the reason that it's getting trounced so heavily is because it barely has a presence outside of North America and the UK, while Sony utterly dominates in continental Europe and Asia. In fact, the platform holder pointed out recently that it has 90 per cent market share in some countries, which is absolutely staggering when you stop and think about it.

Either way, it's surprising to see Spencer come out and suggest that the generation is essentially already over as a contest – especially considering we're not even two years in yet. Having said that, with the PS4 getting a price drop in North America today, it's probably the right mentality to have. Microsoft needs to start building for the next generation – we can only hope that Sony keeps its foot on the gas.