SEO stands for search engine optimization. Seo is a technique to generate quality and relevant traffic on website throughout search engines. It is a powerful technique of digital marketing to promote a business or website on internet media.

Moreover, it is very useful to get website in SERP’s (search engine results pages) at free of cost therefore it is also known as organic search. Search engine optimization intended by various activities like on page, off page and it has different types like white hat seo, black hat seo, grey hat seo etc.

We at Victorious Digital provide best seo training courses with hands on exposure to get depth knowledge of Search engine optimization. For more information about seo courses – contact us on www.victoriousdigital.in

SEO Training Syllabus

Website Planning and Creation

Domain Name Registration

Domain Selection

Hosting and its types

Basic knowledge of World Wide Web

Website wireframe and architecture

Basics of developing and designing a website

Usability & user experience of a website

Why to say yes to responsive website

Website competitor analysis

Website navigation and optimizing according to user friendly interface

Introduction to SEO

What is search engines

Difference between portal and search engines

How search engines work

What is SEO

SEO techniques (On page and Off page)

Difference between White hat, Black hat and Grey hat SEO

What is the need of SEO

Things to consider before starting SEO of any website

What is Ranking

How Google rank a website

Get familiar with the basic terms like crawlers, robots and spiders

How to choose a best search engine

Keyword Research

Introduction to Keyword research

How and why to choose right keywords

Different types of keywords

How to do Keyword analysis

Keywords density analysis

Tools for keyword research

Competition analysis

Localized keywords research

On Page Optimization Steps

Introduction to On page optimization

What is Title, Description and Keywords tags

Difference between primary, secondary and tertiary tiles

Length of titles, meta description and Snippets

H1 to H6 Tags and their importance

Important keywords in title, meta descriptions and content

When and where keywords can be placed

Difference between Internal links and External links

Anchor Text

Anchor links optimization

Headers optimization

Importance of Alt tags and Image tag

Image tag optimization

Content Optimization

SEO friendly content

Optimizing SEO content

Page naming / URL Structure / Permalink

Website structure & navigation menu optimization

Filename optimization

Page speed optimization tool

Robots.txt

URL Canonicalization/ 404 Implementation

Difference between HTTP / HTTPS

Different types of Sitemaps and their importance

Google SEO guidelines

Google analytics and Webmaster integration

Google sandbox effect

Keyword Proximity, Authority, Prominence and density

Iframes/ Frames effect on SEO

URL renaming/ rewriting

Duplicate Content / URLs

HTML Validations using W3c

Broken link analysis

Website architecture

Bread Crumb

Google webmaster tool

Creating effective landing pages

On page Audit

Yahoo Feed Submission

Off Page Optimization

Introduction to Off page optimization

Local marketing of websites on the basis of locations

Social Media optimization techniques

Introduction of link building and its types

Directory submission

Blog and article submission

Forum posting

Forum signatures and commenting

Free classifieds

Classifieds posting

Press release submission

Video submission

Business listing submission

Guest blog

Local SEO (Local business listing)

Detail knowledge on Link building and backlinks

Social bookmarking

Photo & Video Sharing

Infographics sharing

Document Sharing

Content Marketing and its importance

Question and answers

Web 2.0 submission

Importance of backlinks / Link building

Home page promoting tips and techniques

Strategies to build qualitative and relevant backlinks

Competitors backlink research and submission

Tracking the links and pagerank

Submission to do follow websites

RSS Feed submissions

Webmaster / Search Console

Sign up for webmaster account

Verifying website under Google Search Console

Introduction on webmaster

Effect on inner page ranking through inner linking

Understanding queries and Average keyword position

Search Appearance

How to improve website quality and performance by using information in search console

Google Index

Search Traffic

Google My Business

Google Crawling

Google Algorithms and updates

Introductions on Search Engine Algorithms?

How Algorithms Works?

Algorithm & Google Panda

Detail information on Search Engine Penalties

Procedures for recovering from Search Engine Penalties

What is Google Panda Algorithm?

How Google Panda Algorithm affect millions of websites?

Things to know about Google Penguin

Brief introduction on Google EMD Update

How to save websites from Google Panda, Penguin and EMD

Recover your site from Panda, EMD and Penguin

Things not to do in SEO

Black Hat SEO

Try to avoid Grey Hat SEO

Exact-match Anchor text

Keyword Stuffing

Spam comments

Duplicate content and cloaking

Unnatural links

Domain and Keyword Cloaking

Intrusive Interstitial Ads

3rd party “Paid” links

Article spinners

Automated link building

Doorway Page, bots, spam, Link Baiting

Link and article directories

Duplicate Content and Cloaking

Paid / spam blogging