TAMPA, Fla. – The Economist and the United Soccer League welcomed sports executives from across Europe and North America to the Divani Apollon Palace and Thalasso in Athens, Greece for The Sports Business Summit for Southeast Europe on Friday.

Led by Alec Papadakis, Chief Executive Officer of the United Soccer League and John Andrews, Consultant Editor of The Economist, the one-day summit featured panel discussions delving into all aspects of modern professional sports, from commercial rights and broadcast to social engagement, the crossover between sports, music and entertainment and the rise of e-sports in the commercial landscape.

The collaboration between The Economist and United Soccer League set the stage for a diverse group of established and eminent international sports leaders who embody the summit’s core message: “The sky’s the limit.”