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Sunday afternoon’s Packers-Cowboys game has done blockbuster TV ratings for the NFL on FOX.

Packers-Cowboys drew a 28.2 overnight rating, which is the highest rating for a divisional playoff game in 20 years.

The combination of two popular teams and a great game that was decided as time expired gave the NFL an absolutely phenomenal rating — the kind of rating that can be topped only by the conference championship games and the Super Bowls. Other sports simply can’t draw those kinds of ratings, even for the biggest and best games. For context, Game 7 of the 2016 World Series drew a 25.2 overnight rating, while Game 7 of the 2016 NBA Finals drew an 18.9 overnight rating.

That’s very good news from the NFL, which spent much of the 2016 season mired in low television ratings. Those ratings began to rebound after the election, and the playoffs have been particularly strong.

From a ratings standpoint, the Cowboys losing is not great news for the NFL and FOX, as the Cowboys are the league’s biggest television draw. But Packers-Falcons and Steelers-Patriots are both attractive matchups as well, and the league should expect strong ratings for the conference championship games and the Super Bowl.