This means Sony can alter rental terms and their prices as much as it likes to get a feel for what works best. That said, these initial offerings give us at least a vague indication of what Sony would like us to pay for the convenience of on-demand gaming. Across the pond, where PS Now is fully launched, game rentals can last anywhere from four hours to 90 days, so you can expect more timespans to come to the UK beta in due course. In the US, you can also pay $20 per month (roughly £13) for unlimited access to the full PS Now library, and it'll be interesting to see what Sony thinks us Brits are willing to shell out for the same privilege.