Google plans to take on Apple and Amazon with its own MP3 store that will open in the next several weeks and accompany its Google Music Beta service, according to a report.

Citing "numerous music executives," The New York Times reports that Google's new store would "most likely be connected to" Music Beta, Google's cloud music service.

Google reps could not be reached for comment on the report.

The move would come as Apple prepares to open its cloud music service, iTunes Match, later this month to the general public. That service, now in beta, keeps copies of a user's MP3s in the cloud, regardless of where the user originally bought them, for $24.99 a year. Amazon introduced its Amazon Cloud Player in March and has been selling MP3s online since 2007. Amazon Cloud Player, which costs $20 a year, has no storage limit. Google Music's limit is 20,000 songs.

Music Beta launched without the cooperation of record labels and, according to the New York Times report, Google is still in talks with labels over the MP3 store launch.

Image courtesy of Flickr, Brandon Giesbrecht