YouTube celebrities Angira Dhar and Rickshawali prove that the term, "all you need to succeed is a big idea," has never been more true than now, with the age of social media.

After superstars, Bollywood celebrities, television stars and rock stars, we have a new genre of celebrities, born out of the need for freedom of expression. They might not be as popular as a Deepika Padukone or a Shahrukh Khan just yet, but judging by the infectious energy Angira and Anisha brought to the show, that day isn't very far.

Angira, whose claim to fame is the Y Film production Bang Baja Baaraat, said that she jumped at the opportunity of working for a web series the moment it was introduced to her, even though she had never done it before.

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YouTube productions have a certain rawness to them and it is visible in the kind of unfiltered, uncensored content can be seen today.

Rickshawali aka Anisha is the perfect example of modern-day, web content which thrives on the audience's need for something other than sanskaari soap operas. Among Anisha's most popular videos is the one with bras, where she talks about the issue of only having men sellers in lingerie stores, highlighting one of the many problems that Indian girls face. "I'm an unsexy lady for guys but my videos appeal to women," Anisha said in response to the moderator's comment on how he found her video "unsexy".

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"Everyone agreed with the bra video and so it worked, I guess. I started making content online because like everything else it is very male oriented. I wanted content that girls could relate to, about issues that people don't all about. My aim is to give a social message and help people understand," Anisha added, highlighting the kind of freedom that YouTubers have while producing content that mainstream media probably doesn't.

Angira agreed with the Rickshawali and said, "YouTube is a way to reality--it is as real as reality can get and it is extremely liberating." Then, as if to hit home the point, Anisha spoke, or rather sang, about another controversial topic, menstruation, inviting another round of applause.

With a lot of alternative content floating around on the web, viewership is making a shift from TV to online. "A third of our TV viewing is online now and that's because talent has a huge space online. It's experimental and the reach is amazing," Angira said, "You can judge by the fact that a year ago no one knew what web series were but today, one look at the audience and you know. We have entertainment on our fingertips."

Like Anisha said, with YouTube one has the possibility to showcase talent without having to depend on anyone, and this freedom is probably the reason that the audience for the online platform continues to grow.