'Duck Dynasty' star: I was victim of 'facial profiling'

Arienne Thompson | USA TODAY

In an incident of what Duck Dynasty star Jase Robertson calls "facial profiling," he was escorted out of a swanky NYC hotel after a staff member assumed he was an undesirable sort.

Robertson and the rest of his Louisiana family were in the Big Apple promoting the Season 4 premiere of their hit A&E reality show, which drew nearly 12 million viewers last night, a record-breaking ratings success.

But, even with all the cash from their family business and the ratings coup, the Robertsons may not yet be household names -- or faces, which was more than evident during Robertson's encounter with a confused hotel employee.

"I asked where the bathroom was and he said, 'Right this way, sir.' He was very nice," Robertson shared on Live With Kelly & Michael. "He walked me outside, pointed down the road and said, 'Good luck.'"