Nobody is coming to Sony's defense as it continues to be attacked. That says a lot about how the public sees Sony, but is Sony getting the message?

Will someone please fix the problems of Sony's IT security? The latest episode of "Sony Versus the Hackers" is an attack on the Sony Pictures website. And this time, the hackers took the database of users and passwords and published it.

This tells me that someone is really mad at Sony about something or other. Who could it be? And what are they mad about?

We do know that an operation called , claiming that they effortlessly stole massive amounts of data and saying that it was brain-dead easy to waltz into the back-end of the website and take everything.

On its Twitter account at @lulzSec says, "LulzSec is a team of entertainment and security experts that specialise in the production of malicious comedic cybermaterials. True story." On Twitter, it also threatened both the FBI and the hackers at 2600 magazine, so now a side story is developing. But let's focus on Sony.

Take a look at some of the LulzSec quotes collected by the International Business Times:"From a single injection, we accessed EVERYTHING.", "Why do you put such faith in a company that allows itself to become open to these simple attacks?", and "What's worse is that every bit of data we took wasn't encrypted Sony stored over 1,000,000 passwords of its customers in plaintext, which means it's just a matter of taking it. This is disgraceful and insecure: they were asking for it."

Who is LulzSec? There are not a lot of hints in there except perhaps the British spelling of "specialize" with an "s." In the Twitter notes, they say they are in the Bahamas. The LulzSec website is under some attack, so do not expect to see anything on it.

If what they say in the quote about Sony above is correct, then yes, it's ridiculous that Sony is so easy to hack. But the argument is a bit like scolding a trusting old lady for leaving her door unlocked all of the time. Fifty years ago people were so trusting that everyone left their doors unlocked. Only the rise of the criminal class ended the trust.

So what's the point?

This hack was aimed at humiliating Sony. We do not really know whether or not the company is careless and cavalier with its data. I'm guessing it was, but I'm also guessing every other company is too. In fact, I suspect this sort of attack could be carried out on almost any site that's similar to Sony's.

So I ask the community at large exactly: What did Sony specifically do that enraged this person or persons? Is it PlayStation related? The tweets indicate a past love of the Dreamcast console. Is it a disgruntled actor turned hacker? Or is it nothing at all? Perhaps Sony is just an easy target, and this is part of an organized crime scheme to sink the stock and then pick it up at a low-ball price.

I've got nothing. If I were to hazard a guess, it would be that the hacker is a single young male with good hacking skillsa lone wolf with a personal grudge.

I have to assume Sony knows exactly who the hackers are and what they are mad about, but it will not tell the public. I suspect that this in itself keeps the hackers active. Of course, this is just more guesswork.

There is a Pulitzer-prize story behind all this if there is one slip-up that would indicate who exactly has a beef with Sony and why.

The one thing overlooked in these escapades and overlooked by the pundits and Sony itself is the most telling and the most chilling. There is no evidence that an angry and defensive outcry from the public at large is anywhere to be found. A vigilante group of Sony lovers and Sony fanatics are nowhere to be seen to defend the company. I think this is the most powerful message sent by the hacker(s). Where is the outrage? Where are the defenders of Sony? Where are the righteous op-eds in the newspapers?

I wonder if Sony, a company that has burned one too many bridges and done very little to endear itself to the public, realizes what a mess it is in. It's not 1960 anymore. Does anyone there not notice that people are sniggering about this, hoping for the worst, and hoping for more of this? That's the impression I'm getting. Heck, that's the way I feel about it too. It's terrible.

Just read my own commentary from the last time . There is no love loss for Sony. I would not say that the company is out-and-out hated like AT&T, for example, but I'm not seeing a lot of sympathy for "poor Sony." Where's the love? The corporation seems incredibly oblivious to this, which is just another indication of its hubris and arrogance. This might make a great book someday, and I'd advise the top executives to lie low, lest they be mentioned as part of the problem.

Like I said, I do not know who is behind all this or why they are really doing it, but if it's just being done to show Sony that it's an unloved company, I sure get the message. But will Sony?