Choosing the town's name, which is not very popular for any specific non-vegetarian delicacy, unlike many other towns of Tamil Nadu and further linking it to a community that was tied to vegetarian food has exposed their intentions, he said.

On a Pudukottai hotel saying it won't serve anyone who linked food to religion, he asked "what about the demand for halal tagged food..?, please tell me if this is not an attempt to link religion to food?"

Also, he wondered why that hotel came up with this slogan now and not before the Zomato episode.

The hotel at Pudukottai, about 110 kilometers from here, has put up a board saying "No food to those who look at religion (in food)., food has no religion." Also the hotel condemned what it called "bigots," who chose to link food to religion on the background of the Zomato controversy.

Several local people lauded the hotel for its initiative and said it was a step in the right direction.