Can you explain what you mean by building your brand?

Yes. I want to be a professional racquetball player, but I know that at the moment there is not a lot of money in the sport. If you win first place in a tournament you can make some money, but that is very hard to do. But many players in other sports make a lot of money from sponsors, and sometimes they make more money from sponsors than their prize money. They do not even have to be the best player, but if they are very popular, the sponsor wants to work with them. I think it is important to try to be like that.

Paola Longoria is a very good example of what you can do to make money from sponsors that are not normally part of racquetball. Her popularity in Mexico helps her to make money and makes racquetball more popular. Of course, it helps that she is successful on the court!

I am not just doing this to get sponsors so that I have more money. Well, I do want more sponsors to have more money, but I need more money in order to travel to more pro stops. If I can play more and better players, I can learn more quickly and gain more experience. Sponsors can help me go to tournaments, which helps me improve my racquetball skills, which helps me earn more prize money by getting better results in tournaments.

How did this start and what specific things are you doing to build your image?

I have been working with GOAT Sports Performance for the last few months. We are developing a plan to grow my image and develop a sponsorship plan. One of the videos that I watched that GOAT Sports made was an interview with Gearbox Sports owner Rafael Filippini. He talked about how to promote yourself as an athlete and gave examples of players who understood they were their own business. Since watching the video, I have been talking with Rafael and getting his advice so that I can learn from the best.

I have also started creating instructional videos about racquetball and have a playlist of videos I have made so far. I am slowly making short videos to help those who might be interested in learning more about racquetball skills and technique.

The last thing I am doing is to create video logs about my racquetball and life experiences. I want to be able to share with people my experiences studying in America, traveling to tournaments, and what it is like to be a professional racquetball player. I am really excited about this and I want to show people my experiences and adventures playing racquetball. I am hoping to travel a lot this year, which will give me lots of great material!

What are your plans for the near future?