LOS ANGELES—Penthouse Global Media, Inc. announced today that the company will be using Vice Industry Token (VIT) to develop larger global markets and a broader reach for Penthouse Forum, Penthouse and Penthouse TV. By integrating with VIT, visitors will be able to pay and earn tokens across Penthouse’s original content, as well as comment on and vote for content.

“This news is coming hot on the heels of our previous announcements this week,” said Stuart Duncan, chief executive officer of Vice Industry Token. “This industry has been a technology leader from the start and Penthouse has always been a forerunner. Partnering with VIT is the next logical step for an iconic brand like Penthouse.”

Vice Industry Token, a decentralized blockchain platform and cryptographic token that rewards viewers just for watching content, was launched earlier this year and is currently holding a crowd sale which ends on March 20.

“We want to accelerate our bold move into the cryptocurrency space using VIT as a utility token to enable people to both earn and spend cryptocurrency on all our online portals as quickly as possible through the remainder of 2018,” said Kelly Holland, chief executive officer and owner of Penthouse. “VIT will help us to expand into the new markets presented to us, and it will assist us in expanding our global brand loyalty. Additionally, it will increase our advertising reach and exposure.

Holland is listed and pictured as a "Team" member on the Vice Token site.

Those interested may visit their official website at PenthouseGlobalMedia.com.

Those interested in the Vice Industry Token may visit ViceToken.com/.