500px’s new interface comes with a new color scheme of white and blue. These two colors are the safe and most chosen in the app market. With this move, the company shows a clear goal of getting more normal users than just photography lovers.

However, the light palette actually does not fit well with a professional photography app. While light color is friendlier and more suitable to a wider market, it is annoying for viewing image. The eyes have to spend more time and effort to focus on the picture for the lack of contrast.

500px design team built the app from the ground up without the cornerstone: the app’s character. The new version stands friendly among its competitors and looks just like the bunch of them as a very regular app.

The black sheep, in the fear of being known less, decided to dye white to get more attention. Oh! How irony it is!

2. SIMPLICITY IS NOT A CLEARANCE