Advanced Micro Devices and the San Francisco Giants are promoting AMD A-Series processors at a build-your-own-PC event being held at AT&T Park in mid-September.

Advanced Micro Devices has teamed up with the San Francisco Giants to promote AMD A-Series processors. The chipmakers will host a build-your-own-PC event at AT&T Park before a pennant-race matchup between the Giants and their bitter rivals from Los Angeles in mid-September.

AMD will hand out free A3870K APUs to 600 fans who sign up for a PC-building lesson at the AMD Fast Pitch PC Zone prior to a series-capping Giants-Dodgers game on Sept. 9. Promotional offers from online component retailer NewEgg.com will also be made available to participating fans.

The event was promoted during Wednesday night's telecast of San Francisco's 8-4 win over Los Angeles.

UPDATE: The decision by ESPN to broadcast the game nationally has bumped the start time back to 5:05 p.m. PT. The AMD event will now begin at 3 p.m. and run to 5 p.m., the company informed PCMag.

"The Giants have always been a leader when it comes to leveraging the latest technology for fans at AT&T Park. Now the Giants and AMD want to give fans an opportunity to put leading-edge technology right in their hands, show them how easy it can be to build their own PC and then watch the Giants take on the rival Los Angeles Dodgers in this exciting division match-up," said Colette LaForce, chief marketing officer at AMD, in a statement.

Fans who take part in the event will receive instruction in building either a general-purpose PC or home entertainment system from "several PC and gaming experts," AMD said, including AnandTech founder Anand Lal Shimpi and former AMD marketing executive Patrick Moorhead, now president of research frim Moor Insights & Strategy

The Giants recently installed 66 all-in-one touch-screen PCs built by Hewlett-Packard and powered by AMD chips in AT&T Park's luxury suites.

"The Giants are committed to innovation across many aspects of our business, from technology to promotions. AMD's Fast Pitch PC Zone at AT&T Park is a great example of this type of innovative thinking, and I wouldn't be surprised if demand among our more technically inclined fans for this one-of-a-kind promotional item rivals that for the Brian Wilson gnome," said Giants senior vice president and CIO Bill Schlough.

Fans purchasing special event tickets at the Giants' online ticketing outlet will get reserved seating for the game in the "AMD Fast Pitch" section of the ballpark. The build-your-own-PC event at Seals Plaza inside the ballpark will start at 11 a.m. PT ahead of the 1:05 p.m. start time for the Giants-Dodgers game.