You might have heard about a particularly terrible boxing match that is taking place soon, because the Earth has apparently become a hellscape where nothing good ever happens anymore. The match I’m talking about has a doozy of a card: In one corner, we’ve got Soulja Boy, the rapper who burst onto the scene almost 10 years ago with his hit “Crank That.”

In the other corner, we’ve got Chris Brown, the singer who was fun to listen to until he punched his then-girlfriend Rihanna and then choked her out until she was unconscious in a Lamborghini on the side of the road in 2009. He later pleaded guilty.

These two are fighting each other because — oh, wait, sorry, before I tell you why, there’s something else. You know who’s going to be training Soulja Boy before he steps into the ring? Floyd Mayweather. He’s promoting the fight, too. You know what Floyd Mayweather is famous for, besides boxing? Beating women. Mayweather has pleaded guilty to several charges brought against him since 2002, and went to prison for 90 days for hitting his ex-girlfriend in front of their kids in 2010.

So anyway, these guys are all — ugh, sorry to keep interrupting this story, but there’s one more thing I have to tell you: Chris Brown has a trainer, too. You know who his trainer is? Mike Tyson. Do you remember when Mike Tyson was convicted of rape?

Its about to go down @souljaboy About to whip some ass !! pic.twitter.com/YZu3Ck1Xv1 — (SOD) Khochela (@khochela) January 8, 2017

Back to the main event: Why are Brown and Soulja Boy fighting each other? Because Soulja Boy liked a post that model Karrueche Tran put on Instagram. Tran is Brown’s ex-girlfriend, so Brown got pissed. Apparently, though, the feud goes back even further, to the aftermath of Brown’s assault on Rihanna. According to Soulja Boy, he and Rihanna hung out a few times after Brown abused her. Brown wasn’t happy about that, either.

The drama between Soulja Boy and Chris Brown continued in a lengthy back-and-forth on social media. Tran doesn’t seem to like it at all. She put out a statement in an Instagram comment about the whole thing.

"I just... okay.. First off this drama between the both of these two is so ridiculous it makes no sense. We just brought in a new year and this what we doing? Leave the extra'd out, rah rah shi behind. This isn't cool or funny.. it's draining.. not just for me.. but everyone. There's so much more out there in life then 'twitter beefs.'"

Brown didn’t stay silent, and fired back at Tran with this wildly offensive message:

DIS A DUB!!!! You shoulda just shut up! AND DONT TRY TO GO BACK AND FORTH!! I GOT ALL DAY! A photo posted by 1 YOU ❤️ 2 HATE (@chrisbrownofficial) on Jan 3, 2017 at 9:40am PST

Mayweather then somehow got involved and told them to settle their differences in hand-to-hand combat. Funny, because now that they’re doing so, Mayweather stands to make money on the pay-per-view sales.

It’s such a blatant publicity stunt, such a gross, abhorrent money grab at women’s expense, that at first, giving it attention just seemed like exactly what these guys want. I’m wary of being Mad Online if being Mad Online will only give more publicity to the thing you’re mad about.

But in the days since, two fights have been added to the undercard: A fight between rappers 21 Savage and 22 Savage, over — you guessed it! — basically the name Savage, and ex-NBA players Tim Thomas and Kenyon Martin. Then Soulja Boy released those tweets, and this thing appears to be getting bigger and harder to ignore.

Me and @chrisbrown used to fuck hoes in the same room together now he wanna trip over an Instagram like this nigga snort too much coke smh — Soulja Boy (@souljaboy) January 8, 2017

I was going to chill but now I'm going to finish this nigga. I'm doing it for Rihanna. That was fucked up how he beat her ass like that smh — Soulja Boy (@souljaboy) January 8, 2017

Many websites are reporting this as A Thing That Is Happening. Fine. It is a thing that’s happening. But if you’re just posting about it as a traffic grab and you neglect to include the fact that three out of the four most famous men involved have a history of violence against women, you’re not telling the whole truth. Most of the articles I’ve seen mention Brown’s abuse of Rihanna, but none that I’ve found have included Mayweather or Tyson’s histories. This isn’t some novelty event: It’s deeply troubling.

These men are ostensibly doing this to fight for women’s honor. Soulja Boy says that he and Brown used to “fuck hoes” in the same room together, but then in the next tweet says that he’s fighting Brown like some sort of gallant knight to avenge Rihanna.

That statement is bullshit. And it’s antiquated bullshit. No woman — let alone RIHANNA — needs a man to fight for her honor. Ever. She has all the honor in the world she needs in her own body, mind, and spirit. It’s disgusting for a man to believe he can right any wrong against a woman by a) fighting another man for her and b) making a ton of money off that fight in Vegas. If this were truly about women’s honor, they would’ve listened to Tran when she said cut it out. They would stop dragging Rihanna into it. They wouldn’t be doing it at all.

Given that the man training Soulja Boy has done the same thing to women that he is claiming to be fighting for, everything he’s saying is that much more hypocritical. The bottom line here is that all of these guys are profiting off a feud with deep ties to the mistreatment of women.

I guarantee you — I guarantee you — that you know a woman who’s experienced domestic violence. Even if you don’t know it. Maybe you’ve listened to music she’s made, or seen her in a movie, or read her writing online. You might follow her on Twitter. You may have gone to dinner with her once. You could’ve bought something from her at a store. You might be related to her.

Because one in three women have experienced domestic abuse. One. In. Three.

This fight isn’t just two rappers trading barbs and tweets and punches. It’s not an internet spectacle. It’s not funny. It’s not even interesting. It’s just a gross thing in a gross world.

So please don’t fucking pay to watch it.