Air Canada, the largest airline of Canada, has partnered with blockchain travel ecosystem Winding Tree to implement a blockchain-based travel distribution platform to improve the distribution and sale of air travel products and provide access to inventory directly from suppliers, according to a press release published Oct. 24.

The main motive behind this initiative is to supply a decentralized air travel system where customers can access air travel products without the need of any third party. Air Canada looks forward ensuring a better supply of products without the need of any intermediaries. It will help to reduce the extra cost added to the products by a larger extent, as per the airlines.

Furthermore, Director of Global Product Distribution for Air Canada, Keith Wallis, said that Air Canada wants to leverage the blockchain technology by using it for the benefit of users. The airline aims to elevate the trust of their customers on both their airlines and technology.

Nowadays, Airline companies are gradually adding blockchain technology with their operations both to improve travelers’ experience and advance supply chains and logistics. For instance, recently, European airline holding company Air France-KLM joined hands with Winding Tree to outsmart intermediaries to offer a low fare journey to its passengers.

Also, Air France-KLM reportedly hopes that blockchain can help in creating budget-friendly travel offers for customers thereby keeping suppliers happy as well keeping intermediaries out of the picture.