Windows 10 is out and Microsoft is promoting it in Russia with this rather strange cartoon ad.

In it, Windows 10 is personified by a paparazzi-plagued starlet and the new Web browser Edge is her muscular boyfriend. Meanwhile the music sounds like Fallout Boy have been moonlighting as jingle composers.

Windows 10 – so hot right now…

I wish ads in the UK and US were as fun as this and not just unrealistic clips of perky families being irrationally enthusiastic about an operating system.

➤ Microsoft Russia [via The Verge]

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