I was assigned to a client project with a subsidiary of Allergy Lab København (ALK) called klarify.me. The goal was to explore how ALK could provide a user-friendly and personalized service product that delivers pollen counts, allergy information, and air quality data. The resulting app is called Klara, now live on Google Play and the App Store in Germany and the UK.

Agile Process

This would be my first time working with an Agile process on a project. While I have worked with design processes and ‘Lean Startups’ in the past, Agile introduced a new set of structures. Specifically, my team would work in two-week sprints, each concluding with a sprint demo (client presentation). We would start every day with a team ‘stand-up’ (meeting), when we would discuss what we were doing that day.

Brainstorming and Collaboration

When I first joined the project, it was in its infancy, having only been active for about a week until I arrived. Following a briefing by the ustwo team on their progress up to that point, we all bounced several ideas back and forth. I sketched out some concepts for the onboarding process, as well as some hunches that were swirling around my head. I took it as good start, but it was admittedly hard to tell without the problem being clearly defined at that point. Regardless, the others on my team seemed to be appreciating my input.

Publishing the app

While the developers would generally participate in such discussion during the first couple weeks, the team’s assigned roles such as as UX Designer, Project Owner, or Developer would eventually become more pronounced.

I would continue collaborating in this fashion throughout the course of my internship, offering input and debating ideas related to anything from the app’s search functionality, to whether or not we should place titles in the tab bar in order to increase usage rates (they should), to enforcing brand alignment throughout the product.

Client Collaboration

Our clients at ALK were exceptionally open to collaborating on the project. Their representatives would regularly commute between Copenhagen and Malmö and work with us at the ustwo office. Our clients really felt like a part of the team. I really enjoyed that level of collaboration, as it allowed me to get a lot of practice communicating with them. Expectation management suddenly became a very critical part of my process.

Notifications

Amidst the team’s push to make Klara more personal to users, implementing push notifications was seen as a relatively low-hanging fruit –meaning it wouldn’t require loads of resources to implement. This eventually led to a series of discussions about when to push notifications to the app’s particular user base. We also had to consider the particular goals of ALK in determining what these notifications should say or recommend –or what information they should ask for.

Widgets

Prior to working on notifications, we explored the potential of widgets. While this little project was mostly by client request, I designed some mockups for the client demonstration meeting. In order to do so, I had to adapt the existing design language to use system fonts, stronger colors, as well as making certain spacing-adjustments.

Side Projects

During the course of my internship, I worked on two side-projects in parallel to the continuing design and development of the app. The primary function of first project was to ████████ ██████ ███████ ███████ ████ ██ █████ ████ ██████ █████████ █████████ ███████ ███████. The second project focused on ██████ ███ ███████ ████████ █████ █████████ ████████.

Unfortunately, that’s about all I can disclose for the time being.

Learnings

Cutting Corners

When working on projects prior to my internship at ustwo, I usually took a more reckless approach of just designing and building everything I could in the shortest time possible. Now, after having worked at a more organized company, I have become much more familiar with the allocation of resources required to ensure that a project stays on track. While I still dream big, I understand now that focusing on getting perhaps only a couple features right for a minimum viable product is an extremely viable strategy. Going forward, I would like to be much more purposeful in determining which features carry the most value –for users and stakeholders alike.

Communicating Effectively

Very much related to cutting corners, learning communicate effectively was certainly a major takeaway for me. The most obvious example of this would be to be more conscientious about what a discussion needs in order to move forward. Contrary to a small startup, in a large company such as ustwo, adhering to the subject of a meeting becomes vital for upholding order. This applies especially to client meetings, when discussions can be extra sensitive.

I actually think we could have benefitted from organizing more client socials earlier in the process, as it contributed significantly to a more casual team morale. It’s certainly something that I see myself paying more attention to when collaborating with clients in future projects.

Pros and Cons of Agile

Compared to a traditional waterfall structure, Agile is useful in circumstances where the end-goal of a project is uncertain and ever-changing. While I’m not going to dive into the details about what Agile is (there are plenty of Medium articles for that), I felt that, by the end of my internship, I had some idea of its benefits and drawbacks. As someone who likes to think in terms of the big-picture, my biggest concern would be maintaining long-term goals in spite of the amount of ambiguity that Agile provides.

Weighting Velocity

At the end of every sprint, the team coach would estimate the team’s capacity to do work by comparing the amount of tasks completed with their individual difficulty. After several sprints, we would start to have an idea of the rate of completion –in this case, dubbed velocity– and thus the likelihood of meeting deadlines set between us and the client. While at first I was sceptical, now I find that using velocity to estimate a team’s ability to complete a project is actually very useful. It is something I hope to leverage for my graduation project.

Talent

The level of experience and talent at ustwo Nordics was above and beyond most other companies I have worked for; the team working on Klara was, in fact, the most senior in the office. So, while my own responsibility was consequently reduced, I spent a lot of time listening to and learning from others. The connections I have made have been incredibly strong, and I’m really looking forward to building on them when seeking future opportunities.