On this episode of the Rock it Out! Blog from SXSW, Sami offers a behind-the-scenes look at one of man’s greatest achievements: the Third Man Records Rolling Record Store. Designed by Jack White, this former delivery truck takes its yellow and black exterior to the streets and offers fans the opportunity to purchase vinyl from Third Man recording artists along with other goodies.

Third Man Records’ Cam Sarrett takes our cameras inside of the store to show off all the amenities including a fully functioning DJ set up, a customized ceiling, and a couch made entirely out of leather from the inside of Mercedes cars.



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