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A university feminist society has taken a stand against bullies by changing their name to The Ugly Girls Club.

The group, based at Royal Holloway University, were doing a talk about sexual consent at their student union, and overheard themselves being called the "ugly girls club".

(Image: UGC Facebook)

Instead of arguing back, the society members decided to take the insult in their stride, renaming the group Ugly Girls Club and encouraged members to share selfies with #uglygirlsclub.

The group commented on Twitter:

"We had a laugh about this, and sent each other selfies using the hashtag #uglygirlsclub . Then we thought let's make this something more!

"Judging people for their appearance is an unoriginal way to silence those who speak out about important social issues!

"So join us! Tweet a selfie with #uglygirlsclub , or send us one to our Facebook group. Your opinion is more important than your appearance!"

They've now received lots of solidarity selfies from supporters, and said on their Facebook page that they hoped the campaign would "challenge conventional beauty standards and superficial judgement!"

Kate Noble from the University of Exeter Feminist Society, who is supporting the campaign, said:

"Appearance-based insults are a ridiculous way to try and silence people, particularly about issues as prevalent as consent and gender equality".