The official website for Sanrio's Sanrio Danshi ( Sanrio Boys ) anime began streaming a promotional video for the anime on Tuesday. The video reveals the anime's January 2018 premiere, and shows how the previously shown key visual was "filmed" on location.

The website features the tagline "What's wrong with boys?"

The anime's main cast members are:

Takuya Eguchi (Haikyu!!'s Yūji Terushima, My Love Story!!'s Takeo Gōda) as Kōta Hasegawa, a high school boy who loves Pom Pom Purin.

Sōma Saitō (Dance with Devils' Rem Kaginuki, Rokka: Braves of Six Flowers' Adlet Myer) as Yū Mizuno, a high school boy who loves My Melody.

Jun Oosuka (Nogizaka Haruka no Himitsu's Ogawa) as Shunsuke Yoshino, a high school boy who loves Hello Kitty.

Hiroyuki Kagura (Bungo Stray Dogs' Kenji Miyazawa) as Ryō Nishimiya, a high school boy who loves Little Twin Stars.

Yūma Uchida ( King of Prism's Yū Suzuno, Gundam Build Fighters Try's Yūma Kōsaka) as Seiichiro Minamoto, a high school boy who loves Cinnamoroll.



The project's premise follows Kōta Hasegawa, a high school boy who loves the yellow Pom Pom Purin dog. By mere coincidence, he ends up attending the same school as Yū Mizuno, a boy who likes the bunny My Melody. Yū tells Kōta that there's nothing to be ashamed of for liking Sanrio's cute characters. Together, Kōta, Yū, Shunsuke Yoshino, Ryō Nishimiya, and Seiichiro Minamoto learn to accept their love of the characters instead of feeling embarrassed.

The project launched in January 2016, and Sanrio launched a merchandise line for the project last April. Mai Andō is handling two different manga adaptations of the project, with a manga in the MangaOne app that launched last April, and one in Sho-Comi that launched last June. The first follows the everyday lives of the boys, while the second depicts the romance between a heroine and the boys. The first compiled book volume, which collects the story from both manga, shipped last June.

The Sanrio Danshi Birthday Memorial CD series of five character CDs are slated to ship this year around each character's birthday from March to September.

Sanrio also released a smartphone game adaptation in September, and the voice actors released a song single titled "Fun! Fantastic girl!" in November. The song is the theme song to the game.