What Is A Nudge?

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Part 1 of the TED Radio Hour episode Nudge

How can a simple adjustment - a nudge - change our behavior for the better? Professor Richard Thaler says his "nudge theory" can make it easier for people to save money, eat healthily and more.

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About Richard Thaler

University of Chicago professor Richard Thaler studies behavioral economics and finance as well as the psychology of decision-making.

Thaler's 2008 bestseller, Nudge, co-written with Cass Sunstein, explores how concepts of behavioral economics are used to tackle many of society's major problems.