Chabad of Rechavia has just opened a new center in one of the hottest locations in Jerusalem, making sure it will always be easy to find.

The Chabad-Lubavitch Chassidic movement is making sure that Jews who pass through Israel's capital will never have to hunt to find one of its famed Chabad Houses, just in time for the beginning of the Jewish New Year.

Chabad is known throughout the world for its assistance and outreach to Jews, regardless of level of observance or lack thereof.

Amid great fanfare, Chabad of Rechavia opened its new center on Sunday on the ground floor of the “Windmill of Rechavia” building. "It's 'Judaism with a smile,'" grinned Chabad-Lubavitch emissary and director of the center, Rabbi Yisroel Goldberg.

The location couldn't be more prime – located next door to the Prima Kings Hotel, it is barely a stone's throw from the official residence of Prime Minister Binyamin Netanyahu, and around the corner from the Great Jerusalem Synagogue.

The center's new Torah, donated by Dr. Zev Cohen of New York, was first dedicated at 13 Arlozorov Street and then made its way to the new center at 8 Ramban Street, accompanied by a procession of joyous marchers.

Participants circled with the Torah to celebrate its installation in the new center, conveniently located next to one of the hottest kosher mehadrin restaurants in town.

Slated to serve the neighborhoods of Rechavia, Nachlaot, Sha'arei Chesed and Kiryat Shmuel, the new Chabad center offers Shabbat services, classes and lectures, as well as other programs.