Apparently if you go to Origin on a PC, select Genre and then Shooter, you get the above. As far as I know this is the first time Battlefield 4 has been mentioned.

– ARTICLE CONTINUES BELOW –

Seems like an utterly bizarre way to announce your new game, but who am I to decide what works best for EA? Looks like you’ll need to buy the Digital Deluxe version too, at $70.

Oh, and if you’ve not checked the site in the last few hours, you might want to see this.

Via GAF, MP1st

Update: EA have said that if it isn’t on Battlefield.com, it’s not official. The banner on Origin has also been removed and swapped out.