The NBC Entertainment executive Jennifer Salke was named the new head of Amazon Studios on Friday, ending a nearly four-month search that began when Roy Price was ousted after a sexual harassment allegation.

Amazon had been on the hunt for a new executive, placing a strong emphasis on finding a woman, since October. In that time, streaming rivals like Netflix, Hulu and Apple have continued to gobble up television projects.

Amazon has made the occasional splash at the Golden Globes and the Emmys with shows like “Transparent” and “The Marvelous Mrs. Maisel,” but it has failed to gain the same kind of standing that Netflix and even Hulu have within Hollywood’s creative community.

It will be up to Ms. Salke, 53, to essentially hit the reset button.

“What stood out about Jen was the deep relationships she has nurtured with creators and talent over her career,” Jeff Blackburn, Amazon’s senior vice president for business development and entertainment, said in a statement.