A restaurant in Colorado has come under fire for a proposed “White Appreciation Day” on which all Caucasian customers would get 10 percent off their checks.

Edgar Antillon, owner of Rubbin’ Butzz BBQ, said the idea originally began as a joke, but then he decided to go ahead and do it. He even hung up a sign on the door that said, “White Appreciation Day! June 11th. Because all Americans should be celebrated.”

“We have a whole month for Black History Month. We have a whole month for Hispanic Heritage Month. So we figured the least we could do is offer one day to appreciate white Americans,” said Antillon, whose parents are Mexican. But people in the community say the plan is discriminatory.

“If someone felt like they were being discriminated against, they could come to the civil rights division and file a complaint with our office, and we would investigate that,” a representative of the Colorado Department of Regulatory agencies said.

The restaurant has yet to change its plans for the event.

[KUSA]

Get The Brief. Sign up to receive the top stories you need to know right now. Please enter a valid email address. Sign Up Now Check the box if you do not wish to receive promotional offers via email from TIME. You can unsubscribe at any time. By signing up you are agreeing to our Terms of Use and Privacy Policy . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Thank you! For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Write to Eliana Dockterman at eliana.dockterman@time.com.