vertu company representatives demo the PSG app, showing security levels across a range of countries image © designboom

client service excellence is providing a personal assistant service for each user ? here is a short reportage what vertu, world’s most exclusive makers of luxury smartphones does. besides the tactile luxury of the handmade phones itself, vertu offers expansive personal assistant services, the company focuses on tailored recommendation and priority booking services across a range of specialty applications, each representing vertu’s collaboration with one of a number of exclusive partners to provide enhanced services to its clients.

protector services group protector services group (PSG), a private security company, has partnered for the first time with a communications company to bring specialty services to the ‘constellation T’ via a dedicate application. information about the security level of particular countries is available instantly via the handset, as well as instant tracking and update information that offers immediate data about the whereabouts of the client in the event of trouble. the company also provides risk management consultancy and concierge-like arrangement services, partnering at times with ‘vertu concierge’ itself for request like securing travel arrangements. ‘we can tell you advice before you need it’, PSG explains, which is when it is of the greatest importance.

maps, realtime news updates, and live video feed on display in the pavilion showcase the multimedia range of information from which PSG draws to protect and provide for its clients image © designboom

for the launch event of the ‘constellation T’ in milan, italy, vertu transformed the outdoor garden of palazzo serbelloni into an indoor exhibition, dotted with custom-designed dedicated pavilions where company representatives were present to discuss their work and collaboration with the luxury phone makers. the structure of the event was designed to mirror vertu’s commitment to personalized, experiential service.

for the opening event, vertu converted the palazzo serbelloni’s outdoor garden into an illuminated indoor space image © designboom

the ‘concierge live’ realtime update system is permitting clients to keep track of their requests and be notified of any changes. in addition, vertu has partnered with protector services security group, berry brothers and rudd wine merchants, and a number

of exclusive clubs to create dedicated applications serving an expanded range of client desires.

installation corridor image © designboom

entry into the space, opening upon the protector services group room image © designboom

vertu itself is the brainchild of frank nuovo portrait © designboom

we are currently downloading an interview conducted by designboom with frank nuovo. stay tuned. a link to the article will be published here.

inside the space, vertu recreated the exclusive kee club of hong kong and shanghai image © designboom

club access in a pavilion modelled after the kee club in hong kong, representatives were on hand to demo the ‘exclusive members’ clubs app, which details information about location and services alongside photos of the most well-respected private clubs in major cities, offering at least one free entry to each per year. clients may reserve other speciality services for themselves and their guests through ‘vertu concierge’.

image © designboom

the ‘berry brothers and rudd’ pavilion image © designboom

berry brothers and rudd britain’s most established and respected wine merchants, berry brothers and rudd offer specialty services and invitations via their ‘constellation T’ app. extensive information about a host of wine types and vineyards can be perused through the program. most interestingly, clients can submit any question about wine and receive a response almost immediately, around the clock, from berry brothers and rudd’s team of wine experts and sommeliers based out of the UK and hong kong. the company offers exclusive invitations to tastings and through ‘vertu concierge’ arranges chateau visits and tours.

the ‘identify a bottle’ feature lets clients photograph any wine bottle label for identification, tasting notes, and advice about similar products, all individually provided by one of the company’s experts.

vertu at palazzo serbelloni – entry into the corridor which leads to the installations image © designboom

read more about the ‘constellation T’ itself in this designboom article, or about the courtyard installation that chinese architect ma yansong (MAD) designed for the launch event in this one.