AUSTIN —Hillary Clinton's campaign generated a lot of buzz by going on air for a week in Texas' largest markets, but one thing has remained unclear despite a plethora of headlines: how much did Team Clinton spend?

The Democratic presidential nominee's campaign has declined to talk numbers, though the Texas Tribune last week provided the best initial range by narrowing the figure down to "at most $100,000." Key words: "at most."

Here's what we know as the one-week run of TV ads comes to an end: it was quite a bit smaller than that.

Documents from the FCC and data from SMG Delta, a firm that tracks ad spending, put Clinton's total in Texas over the last week at right around $46,000.

The Clinton camp's refusal to provide details about its Texas ad buys, while at the same time trumpeting a new multi-million push in Arizona, helped contribute to some confusion that has ensued.

Hearst Newspapers originally estimated the buy at $1.5 million. Despite the Tribune's story packing a subtle but important caveat, three outlets — here, here and here — reported $100,000 as the total spend for the week's worth of ads with no qualification.

And Advertising Age posted data Friday showing the Clinton television buy didn't come close to $100,000; Clinton's booked reservations in Texas were valued at $35,301.

However, documents available on the FCC's database as of Monday morning show reservations in Houston, Dallas, San Antonio and Austin totaling almost $40,000 and there's still two or three filings that have yet to be uploaded online.

Some data points gleaned from FCC documents: Clinton's camp reserved air time for a total of 35 spots in Houston on broadcast and cable, spending $13,801. The final scheduled spots will run in Houston on Tuesday. In Dallas, the country's fifth largest television market and the most expensive in Texas, the campaign reserved air time for a total of 16 spots costing $17,750.

It takes big cash-- more than $1 million a week -- to saturate television sets statewide with political ads (for example: Greg Abbott reserved $10 million of airtime for the final month of his gubernatorial campaign). Clinton's spend so far is minuscule, a clear signal the campaign hasn't viewed Texas as winnable.

Some have argued that size doesn't matter in this case — consider the symbolism, instead, of a Democrat dropping any money in deep-red Texas and how that minimal spend set off somewhat of a frenzy for state media.

This piece puts the issue of Clinton's Texas ad buys into perspective (worth a read).

A breakdown by market of Clinton's Texas ad buys, per SMG Delta:

Dallas: $17,750

Houston: $13,801

San Antonio: $7,770

Austin: $6,900

Total: $46,221