We all bitched and moaned at CES 2016 when Sony didn’t unveil what would be the X950D series, a premium lineup of 4K HDR TVs but today, we can all wipe away those tears and shed new ones. Announced earlier this morning was the Sony Z9D, a brand new ultra-premium lineup of 4K HDR TVs, and they come in whopping 65-, 75-, and 100-inch variants.

Mike Fasulo, Sony Electronics president and chief operating officer:

The Z series is a generational advance in TV technology, which brings the 4K HDR viewing experiencee to a whole new level. With expertise in both the creative and the technical aspects of 4K HDR shooting, editing, recording, transmission and display, Sony understands 4K HDR like no other company. The Z series is a direct result of that unique partnership between our engineering and creative teams.

There is still a lot we don’t know about the new series but a few details that we do know include Android TV, which is an obvious by now. Sony has also confirmed the presence of only HDR10 support though for all we know, they could (if hardware supports it) bring Dolby Vision compatibility in the future. But as it stands, assume it’s only good for HDR10. Other tidbits:

Sony ZD9 @UHD4k TV will have new processor with 40% more power to improve picture quality. Sony’s secret sauce… pic.twitter.com/1mIDe7ANgx — HDTVTest (@HDTVTest) July 20, 2016

Wow! rather than zones, each LED on Sony ZD9 @UHD4k TV can be discretely controlled with minimal light leakage. pic.twitter.com/Ty9CBTq8Od — HDTVTest (@HDTVTest) July 20, 2016

Sony ZD9 looks slim for direct LED. UK prices for 65″, 75″ & 100″ are £4k, £7k & £60k respectively. 65in ZD9 bargain pic.twitter.com/Mhb6mrlAY1 — HDTVTest (@HDTVTest) July 20, 2016

Now that you’re done shedding tears of joy, be prepared to shed another type of tear. According to Sony, the Z9D will cost:

65-inch $6,999 €4,000

75-inch $9,999 €7,000

100-inch Unconfirmed but approximately $66,000 €60,000



I wasn’t saving for a brand new BMW M4 anyways.

Discuss:

Does the Sony Z9D peak your interest?