 -- This time it's personal (again). President Barack Obama's reelection campaign on Tuesday unveiled a new television ad, set to run in the battleground states of Virginia, Ohio, and Iowa, accusing Mitt Romney of sending jobs overseas.

"It's just what you expect from a guy who had a Swiss Bank Account," the narrator says, as the screen flashes a photograph of Romney and the news headline "Romney Failed to Disclose Swiss Bank Account Income."

The 30-second ad continues an Obama campaign strategy of picking what seems to be personal fights with the former Massachusetts governor. Shortly after the video's release, Obama campaign spokesman Ben LaBolt piled on, tweeting: "There are only 2 reasons to have a Swiss bank account: hedging against the dollar or avoiding paying fair share in taxes." (Not included: "being Swiss.")

The ad also takes aim at Romney's core message: That his business success makes him better qualified to pump up the fragile economy and create jobs.

"As a corporate CEO, he shipped American jobs to places like Mexico and China," the narrator says. "As Governor, he outsourced state jobs to a call center in India."

The ad condemns conservative SuperPAC ads assailing Obama for backing loans to green-energy firms that failed or shipped jobs overseas, pointing to findings by independent fact-checking organizations that those criticisms are misleading.

The Romney campaign did not immediately return a request for comment.

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