Its proponent believes it is “tasteful.” Objectors argue it signals “a city of drunks.”

A big beer bottle proposal near Goulburn’s southern entry is already dividing opinion well before Council decides its future, the Goulburn Post reports.

An artist impression of how the Big Beer Bottle might look.

Macarthur Grange Breweries, trading as Brewpack Manufacturing Pty Ltd, has lodged a development application for a 30-metre high promotional bottle. It would stand in the car park of the company’s proposed brewery on the corner of Ducks Lane and Hume St, south Goulburn.

Rivalling the Big Merino in height, the big bottle would promote the brewery’s signature Stockade Beer. Brewpack estimates the bottle’s value at $100,000, though the construction material is not yet clear.