Here's a new way to try Indiana beer

There are all kinds of ways to explore Indiana's craft beer scene. Festivals. Bus tours. Bars with 100 or more taps.

But a new program launching today could give craft beer fans a chance to experience the scene on their own and at their own pace.

It's called the Indiana on Tap Tasting Society Marketplace.

An annual membership costs $50. After joining, the Tasting Society Marketplace will ship members a packet of gift certificates redeemable at more than 50 breweries and partners. Offers include full-cost or discounted flights and growler fills and savings on merchandise.

"The goal of this program is to offer an incentive to introduce craft beer fans to breweries across the town, across the county, across the state that they've never been to before," founder Justin Knepp said.

Some participants include Bier Brewery, Flat 12 Bierwerks, Hotel Tango Distillery and New Day Meadery in Indianapolis, but the idea also is to encourage members to travel to breweries across the state, whether in South Bend, Fort Wayne, Columbus or Evansville.

That was the draw for MashCraft Brewing owner Andrew Castner to participate. A membership includes a gift certificate of $8 toward the purchase of a flight at the Greenwood tasting room. "It made a lot of sense," he said. "Maybe it will get people to drive to see us."

There are some notables missing, including Indiana's two largest breweries. Three Floyds and Sun King Brewing have declined to join. But Knepp hopes to draw more partners in the future.

Besides the gift certificates, Indiana on Tap will reward members using the program. Those who post photos of their Tasting Society cards at each stop using the hashtag #TastingSocietyMarketplace will be eligible for prizes, including stickers, coasters and T-shirts.

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