There’s wearing your heart on your sleeve, and then there’s this. As if the amount of money spent on presidential campaigns in America isn’t already astounding, Jeb Bush’s new campaign manager is showing just how important the dollar can be, via his Twitter avatar.

It is my honor to have the opportunity to work for @JebBush. — Danny Diaz (@DannyLopezDiaz) June 8, 2015

If you’re wondering, that is a giant dollar sign that he’s chosen to represent himself on social media. We wonder what his interests could be?

(DannyLopezDiaz/Twitter)

It may have already tarred his image with some people.

@DannyLopezDiaz @JebBush well that sign money will not help. Is that the only thing you and Jeb are interested on? — Carlos Ortiz (@carlosodj) June 8, 2015

@DannyLopezDiaz @jaketapper @JebBush At least you have the right avatar to be involved in a Jeb Bush campaign. — notropis (@notropis01) June 9, 2015

But then again, just the decision to represent a member of the Bush family would be enough for most people to form an opinion.

Diaz has worked for the last three Republican presidential candidates, as a senior adviser to Mitt Romney, deputy communications director for John McCain, and a press secretary for the last Bush to run for President. That’s George W, if you’re wondering.

We imagine he’ll be asked to change that picture before long, though…