As we know companies are shifting their marketing strategies from traditional toward digital method which has increased the demand of digital marketers. As the demands are more than supply there are lots of career opportunities in Digital marketing.

Here are the few reasons you should choosing digital marketing as a career will boost your growth path, W3training School also provide best digital marketing course in Gurgaon for professionals, first go through this post and if you found it useful then feel free to be a part of W3training School.

Freelancing – It is the best way to get the income from digital marketing knowledge. The demand for digital marketer is not meeting the requirement of industries, there are less professionals available in digital marketing as compare to the demand in the market and by getting this benefit you can start work as a freelancer in digital marketing, you can pick up the work and budget you want and then you can start your work according to your need and want.

The best thing about freelancing is you are the king of your own you do not need to work under any boss or manager, you will be boss of your own. Under this you can select the client of your choice and budget of your choice, no office space is required, no working hours are fixed, you will be doing the things according to your choice and convenience, only total time is decided from the client side and rest is up to you, how you handle things.

Freelancing in digital marketing can be done full time and part time also, most of the people do it part time with their jobs, and they draw few hours from their regular schedule and work as a freelancer in digital marketing. Digital marketer as earning a good amount by working part time as a freelancer.

Digital marketing training – apart from freelancing if you have good knowledge in digital marketing then you can also train students in digital marketing and get a handsome amount by teaching digital marketing. Digital marketing is the most popular trend in job and business nowadays so people are looking for those who can train them in digital marketing.

You can also join any digital marketing institute as a trainer full time and part time which also can get you a good amount. Many digital marketer does this thing like they work in an organization and they took digital marketing or social media batches on weekends and others works as a full time trainer in institutes which also give them a great ROI of their knowledge.

Business – Many people who have knowledge in digital marketing they went into the business of digital marketing agency which is also a good career option. People work as an entrepreneur in digital marketing industry by opening their digital marketing agency and they work for their clients and making good money by doing this.

As we all know that small and big organizations both are working hard in digital marketing area and they are trying to make its online presence and they don’t have digital marketing professionals for that, this make these digital agency grow and those who have good knowledge in digital marketing does this by their own and they handle everything by their side because they do need any skilled employee they already have knowledge in that.

Jobs – the most common thing which people do after getting knowledge of digital marketing is searching for jobs in digital marketing and they easily get it also because they are less number of professionals are available in the market, this thing has made digital marketing a highest paying and most demanded job currently. People from different domains are learning digital marketing and switching in digital marketing industry because it is not an industry constraint which is the biggest problem in other sectors that they if they are in Healthcare industry then they can switch in healthcare only but if you are a digital marketer then you have every option open for you, you won’t be industry constraint.

According to a study in 2019 there is 1,50,000 digital marketers are required in the market but industry do not have this much of professionals available. Digital marketing is the only industry which is happily inviting fresher to work whereas in other industry people should possess few months of experience then they can start their career in the desired industry.

These are the few of the benefits which is available with career in digital marketing apart from this there are a lot of options available in the market for digital marketers like affiliate marketing, blogging, adsense and many more.

Digital Marketing Job Profiles

SEO (Search Engine Optimization) – SEO is one of the most important base of digital marketing, SEO job is to manage website structure, Create link structure for website planning future plan to improve website visibility in search engine and generate organic result. SEO is the most technical and challenging job profile in digital marketing. SEO expert needs to keep them always updates and have sound technical knowledge.

SEM (Search Engine Marketing) – This profile includes responsibility of SEO as well as additional knowledge of pay par click (PPC). In order to generate business online company adopt both the option organic as well as paid results.

SMM (Social Media Marketing) – Social media marketing experts main intention is to build brand online and make user engagement to promote brand awareness. This is so interesting profile as marketing experts interact using social sites like face-book, tumblr, twitter, linkden etc.

Email Marketing – Email marketing is one of the oldest way of promoting product and generating lead online. Email marketing are of two kinds inbound marketing as well out bound email marketing. Email marketer manages email campaign for companies.

Mobile marketing – As people are using more and more smart phone for surfing internet and using application scope of mobile marketing is increasing day by day. Targeting customers online on their smart devices are work profile of Mobile marketing experts.

Web Analytics – Web analytics expert work is to track user behaviour and activity on their website. Web analytics expert use google analytics and other software tools to track the behaviours as well as track the area where improvement is needed to complete their goal.

Content writer- Content writer have to write unique and quality content for the webpage with eye-catchy and innovative headlines. The content should be completed with some unique phrases and creativity. They should do proper use of keywords at relevant places in headings title and content also.

Different Modules Of Digital Marketing

SEO (Search Engine Optimization) – Search engine Optimization is the most important and oldest technique of digital marketing.

Social Media Marketing – Social media marketing includes social engagement and promoting brands online. Social Marketing experts are so efficient in targeting customer engagement and building brand online.

Google Analytics – Google Analytics tracks website and user behavior on your website. It is one of the most interesting modules of digital marketing.

Email Marketing – Email marketing are of two types out bound and inbound. Following customer vai email and sharing offers and updates to generate leads.

Content marketing – Content marketing is one of the most important and basics of digital marketing. In modern era Content is the king of digital marketing.

Mobile Marketing – As the world in getting more digital and peoples are using smart phones more often than ever, mobile marketing is getting more and more demanding these days.

Search marketing – Search marketing is most important digital marketing module to generate leads to business. As company invest most of the budgets in search advertising this module needs lots of expertise.

Display advertisement – Display ads are most important for company who need to promote their brand and spread awareness online. Display ads are also important retargeting customers.

Ecommerce Marketing – Ecommerce is the major platform of digital marketing and most of the budgets spent in digital marketing are from Ecommerce marketing platform.

Affiliate marketing – Affiliate marketing is a major marketing techniques used by digital marketers to boost their online sales. Most of the freelancer digital marketer earn through affiliate marketing program.

Ad sense and blogging – Ad sense and blogging are the techniques in digital marketing to earn by providing ad space and quality content to customers.

Benefits Of Working As A Digital Marketer

In demand profession – As companies are hiring more and more digital marketer and there is lack of experienced internet marketer. Companies are offering job to those as well who have similar kind of knowledge and find these works interesting. Demand of expert professional are very high in this domain are lots of career opportunity. Choosing Digital marketing as your career path with boost your career growth as this is a booming industry.

Get paid more – As a digital marketer you can get paid more compare to any other profile having similar kind of job nature. As we have already talked earlier that demands of skilled peoples are more than supply and all of knows basic economics when demand increase than supply price increases. Same theory applies with digital marketing industry.

Upward Mobility- As we know there is a lack of skilled peoples in this industry which is called talent gap and companies have opened the door for those who are willing to acquire the skills need to climb the ladder in this field. Digital marketing covers lots of modules and no one can look after all the modules in a business environment if they are not highly experienced. Thus being an expert there are lots of fast track career growth in this industry.

Flexibility – As all of know digital marketing revolves around the internet it could provide you flexible work environment. From where you work is not important major requirement is good internet connection. Companies also provide lots of flexible options depending on work requirement like work from home or as per you chose of working hours.

Young Industry – Digital marketing is a growing and young industry it means there is lots of opportunity in this industry. This domain is full of energy and enthusiasm. This also one of the major reason peoples are getting attracted toward this industry.

Always progressive and moving with time – Digital marketing industry is very new compare to other still it keeps adopting new technology and experiments new thing to provide better result. This shows how dynamic this career option is you are an always updated or ahead market trend.

Well published Industry – Digital marketing revolves with published content that one of the reason it is most spoken in career blogs. Digital marketing has changed the way of business than thing if it could give that much variation to other industry how much it is being recognized online. As peoples are getting more and more engaged online vai social media or other mediums it shows the impact of digital marketing strategies.

Creativity – Digital marketing career is full of creativity, whatever you do in digital marketing requires creative mind. Like if you write blogs or market research running campaign you need to have creative.

Transferable skills – Digital marketing career will give you option to work with multiple companies with different work domain. Things and products will change but you will apply similar skills to create strong marketing strategies for them. This will help you understand different kinds of business and there targeted audience.

Kick-start your own career – Working as a digital marketer will give you lots of understanding of different business and this will improve you entrepreneur skills as well. If you want to start a business in future you need to have strong analytical skill and market research to understand the grown and demand for business. Being a Digital marketer you gain expertise in market research and targeting your audience.

Why To Choose Career In Digital Marketing

Digital Marketing is one of few ways to reach in heart of your target customers in lot less budget. Recent revolution in Internet usage and it’s range has completely changed the way Marketing use to work previously hence Industry needs professionals and executives who understand demand of the market and use Marketing concepts on internet to generate more leads, sales, brand value or business.

Digital Marketing is a growing Industry

As more and more markets and products are available on the Internet competition to rule the Digital Space is also growing fast. To market products in this fierce competition you need more resources, As the number of Internet users and shoppers on the internet grows I don’t think digital marketing will stop growing.

Diversified

Internet marketing is not something that requires only a certain type of specialty or educational background, people with Marketing, technology and even people from arts doing really well in Digital marketing. So it is proved that all you need is will to learn and be creative and then you can be a successful internet marketer.

People are more comfortable spending online

7 years ago only 2% people in USA used online shopping Now almost everybody uses it. Since it is easy to track your orders because of trusted courier services, it’s cheap and time-saving people are shopping more and more online.

Measurable results

You can exactly track every single penny where it is going while investing in digital marketing; you can target the audience interested in your campaign and optimize it. Previously it was almost impossible to measure any marketing results.

Little or no effect of recession

Marketing services will always be in demand and since it’s such a diversified industry that you can easily switch between sub industries, Hence probability of unemployment is zero unless you want it yourself.

Taps your creativity

To make your presence in market you have to talk in people’s language , Designing whole campaign around one tag line and couple of images (that people love to share) or one tweet requires lots of creativity and it brings out the real marketer inside you.

Flexibility to work

Because most of the work you do you do it on the Internet you can do it at anytime and anywhere. Be it looking in analytics data and taking right analytics decisions to increase traffic or looking in your keywords reports at webmasters you can do it while travelling or sitting at home.

Make money while working at home

You can use affiliate marketing, Google Adsense and many other ways to earn more money from your website.

Create an impact on society

Social media is a very powerful platform, creating a eye caching or interesting content and sharing it on different platforms can help you in getting lots of traffic, business and branding. But above you can start different missions and found people who are interested in your cause and make a group of citizens who want to make a change in society.

If you think building career in this field then you may take free 3 day demo classes for advanced digital marketing course in gurgaon location for join our in-class training program for fresher students and working professionals who are looking to build their career in online marketing.