Um. Someone on The Bay’s buying team is probably going to get in trouble. The Canadian retailer appears to be selling ‘Make Canada Great Again‘ hats made by The Los Angeles Trading Company. For just $45, you can have your very own adjustable hat with questionable slogan.

The description states that the item is a “cotton baseball cap finished with embroidered detail,” but fails to mention that the ’embroidered detail’ echoes a kinda hateful and xenophobic rhetoric made famous by everyone’s favourite American president, Donald Trump.

Of course, not everyone is down with hats tha–some would argue–might imply that Canada needs to go back to a good ol’ place in time where marriage was between a man and woman, people of colour knew their place as well as how to ‘take a joke’, and powerful white men were free to sexually harass women without fear of ‘allegations’.

Just in time for your holiday dollars BOYCOTT HUDSON’S BAY. AGAIN. I thought it was bad enough when they carried Trump Garbage, now they’re selling a MCGA hat. NO NO NO NO. Racist, xenophobic garbage. Not in my country. https://t.co/m1AhHOXdOa — Lorraine Sommerfeld (@TweeetLorraine) October 17, 2018

I am apalled @hudsonsbay would even *consider* selling something as tone deaf (not to mention repulsive) as “Make #Canada Great Again” hats. Did somebody forget to tell your buyers you’re not in Kansas any more?https://t.co/bzbWXvpEPs #CDNpoli — Laurel L. Russwurm (@laurelrusswurm) October 17, 2018

Why on earth is @hudsonsbay selling a “Make Canada Great Again” hat? Do they not understand the awful undertones of the MAGA slogan? Racism, homophobia, hatred? Is HBC taking a sociopolitical side?!? https://t.co/yqFPJSqAI3 — jane man (@janeccman) October 17, 2018

@twerk_vonnegut in a flagrant disregard for the hatred and vitriol it embodies, Hudson’s Bay is carrying a “Make Canada Great Again” hat online — BusterBaxterOGBARKER (@BOgbarker) October 17, 2018

Who at the @hudsonsbay company thought Canadians would support this product? “Make Canada Great Again” 🤢 pic.twitter.com/XS1uBhdn5t — Jest Sidloski 🇨🇦 (@JestDempsey) October 17, 2018

Finding out the @hudsonsbay is selling a “Make Canada Great Again” baseball cap is deeply disturbing. #BoycottHudsonsBay #boycotthbc pic.twitter.com/uBopAvHfcP — Antonio Lanza (@antonio_lanza) October 17, 2018

I am apalled @hudsonsbay would even *consider* selling something as tone deaf (not to mention repulsive) as “Make #Canada Great Again” hats. Did somebody forget to tell your buyers you’re not in Kansas any more?https://t.co/bzbWXvpEPs #CDNpoli — Laurel L. Russwurm (@laurelrusswurm) October 17, 2018

This isn’t exactly a good look for the store whose famous striped blanket comes with its own dark history; there have been claims that the British used the blanket to spread smallpox to natives (which to be fair, is a claim that The Bay refutes). Still, probably not the best move to align yourselves with the very divisive Trump.

It’s worth it to note, at the time of publishing, the hat went from ‘Sold Out’ to back in stock again. Is this The Bay attempting to respond to the outrage, or are there more Canadian Trump fans than we thought?