A Billy Bishop Toronto City Airport ad campaign was removed this week following a complaint from an animal rights activist.

The campaign, which in bold capital letters stated: “You’re precious cargo, not cattle,” caught the attention of Len Goldberg, who complained to the airport. The ad, according to Goldberg, was disrespectful to cows.

It’s not clear how long the posters were up before they were taken down. In his post, Goldberg also added the PortsToronto response, confirming the removal was to take place and that the ad campaign would be cancelled.

“We agree animals should be treated humanely and with respect,” said PortsToronto Communications in its response. “We have discussed this matter with Nieuport and they have agreed to remove the poster in question immediately and cancel that component of the campaign.”

And while Goldberg was praised by some, others weren’t as kind.

“Know that I’ll be buying an extra $50 worth of meat to protest your stupidity,” said one Facebook user. While another wrote to Goldberg that “cows can’t read.”

Guess you could say, there’s been beef here.

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