GoPro The GoPro Omni, available for pre-order Monday, will capture 360-degree videos.

As tech giants like Samsung, Huawei and Facebook continue to ramp up their virtual reality efforts, GoPro is entering the fray as a new contender for the hearts of VR enthusiasts and fans.

At the National Association of Broadcasters (NAB) event in Las Vegas this week, the company will be unveiling its new VR camera.

Dubbed the GoPro Omni, the device is essentially a cube-shaped rig that holds six Hero4 cameras. The rig, explains Engadget, has specific hardware “that makes all six cameras operate as one.” When the footage from the cameras are stitched together, a single 360-degree video will be created.

The GoPro Omni, including the six cameras, rig, memory cards, Kolor editing software and other accouterments, will be selling for $4,999. The rig alone costs $1,500.

The company will also be introducing GoPro VR, a content-sharing website and free app platform for iOS and Android that will host GoPro VR video content.

This December preview video shows the kind of footage that we might expect on the new platform:

This isn’t GoPro’s first foray into the VR market. Last year, the company unveiled the GoPro Odyssey, an elaborate $15,000 16-camera VR rig.

The Odyssey, however, is currently invite only and it remains unclear as to when it'll be available to a wider market. (Earlier this month, GoPro promised “more Odyssey news soon,” though it didn’t elaborate as to why the device’s release has been delayed.)

GoPro Odyssey VR Camera With Google Delayed. 360/3D video is a lot harder than most think. cc @jauntvr https://t.co/JjCgFIs9wY — Alex Taussig (@ataussig) April 9, 2016

Expectations are running high for GoPro's new VR offerings.

Though Samsung's VR platform, Milk VR, has been around for almost a year and a half, and there are several consumer-level 360-degree cameras on the market, no company or product has emerged dominant thus far, and VR remains a relatively niche technology.

"GoPro's mainstream footprint, and focus on capturing outdoor activities from skateboarding to surfing, could be just the thing to jumpstart a truly robust VR content sharing platform," Mashable wrote this week.