This morning I had a call with someone I hadn’t met so I Googled their name and, inevitably, clicked through to their LinkedIn profile.

I was bemused to note that, although the search result in Google showed their full name in the title, their profile page obscured their name until I “Upgrade for full name”.

Obscuring the name seemed especially silly given that the URL of the page includes the full name.





I wondered if LinkedIn would show me more than a radically truncated profile if I wasn’t logged in.

So I popped up an incognito window and loaded the same URL. Voila, the full profile. It seems LinkedIn has decided that its optimal strategy is to punish registered users.