TV these days pretty much all look the same. Sure, some might be a bit curvy but by and large they’re all skinny black or silver-framed rectangles. Samsung’s new Serif TV wants to be a little bit different.

Inspired by serifed fonts like Times New Roman, the TV looks like an upper-case “I” from the side – there are ledges that jut out forwards and backwards at the top and bottom of the screen, and the chassis bucks the current “thin is in” line of thinking by being a good few inches in depth.