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Holly Holm’s second-round knockout of Ronda Rousey in an Ultimate Fighting Championship match last Saturday is helping to boost the fortunes of the league’s parent company, according Standard & Poor’s Ratings Services.

The credit-rating firm raised its outlook on Zuffa LLC’s $539.5 million in loans to stable from negative and affirmed the company’s corporate debt BB- rating, according to a statement Tuesday. That’s three levels below investment grade.

Marquee fights are bringing in higher pay-per-view and ticket revenue, spurring a profit recovery for Zuffa after a drop last year, S&P analyst Eric Nietsch said in the statement. Saturday’s match has drawn ongoing social media commentary due to the brevity of the match and ferocity of Holm’s win.

Holm’s kick to Rousey’s head left the reigning champion and oddmakers’ favorite unconscious on the mat. The league’s first bantamweight female champion, previously successful in six title defenses, she was taken to the hospital. Rousey has had cameo appearances in movies such as “Entourage” and “Furious 7.”

The company is majority-owned by Las Vegas casino magnates Frank and Lorenzo Fertitta. Ultimate Fighting Championship is a mixed martial arts league in which combatants kick, punch and grapple in an octagon-shaped ring.

Zuffa didn’t immediately respond to a request for comment.

Profit this year could surpass 2013 levels, Nietsch said. The business’ increasing popularity and TV contracts should also drive earnings growth next year, he said.

S&P cut its outlook for Zuffa last year after several events were canceled because of injuries.

“When the fighters get injured, fights get delayed, headliners can get pushed,” Nietsch said. “There’s less of that this year.”