POLICE are investigating the death of a man this morning at the Falls Festival near Byron Bay.

A police spokeswoman said the man, aged in his 20s, was found dead about 7.30am at a campsite, understood to be a section of the North Byron Parklands attached to the festival where revellers stay overnight.

The death is not being treated as suspicious.

Tweed Byron police duty officer Inspector Darren Steel said the 26-year-old, from Brisbane, was unconscious and not breathing when friends found him this morning.

“Ambulance attended and attempted resuscitation but it was unsuccessful,” he said.

“Police are currently interviewing a number of witnesses and a brief will be prepared for the coroner.”

“We’re still interviewing people at this point in time so we haven’t determined the cause of death.”

It is not yet clear whether the man’s body was found in a tent or outside.

The Falls Festival runs from December 30 to January 3, with a variety of camping offered on site.

Organisers list illicit drugs and bring-your-own alcohol among the items revellers are banned from bringing with them to the event.

Artists at this year’s event include The Presets, Temper Trap, Vance Joy, Empire of the Sun and the John Butler Trio.