(CNN) For years, Pablo Escobar's brother worked as an accountant in the brutal Medellín Cartel as it reinvented the global cocaine trade.

Now, he's got his eyes set on a new market to disrupt: smartphones.

Roberto Escobar, 71, is releasing a foldable phone through his investment company, Escobar Inc. It's called the Escobar Fold 1, and it's named after his brother.

The company claims it has the most durable screen for a phone on the market.

Escobar Inc. CEO Olof Gustafsson told CNN that the screen is made of a proprietary plastic that "makes it almost unbreakable," claiming that it is the "most durable telephone screen on the market."

Prices start at $349. The phone uses Google's Android operating system.