I’m incredibly excited about this project. I feel it addresses many of the issues prevalent in the current social media and content distribution framework. It held the 3rd biggest ICO ever, raising $575 million dollars via token sale. TaTaTu is powered by a social media framework built using blockchain technology. Once the platform is live and fully operational, users will have the ability to add photos, create videos, comment on posts, and chat with their friends in a manner that is accessible and quite similar to other popular platforms such as Facebook. There were 200’000 sign ups for their June Alpha roll out intended for 500 people! Which shows that above all, there are plenty of potential adopters.

However, what sets TaTaTu apart from other social media service providers is the fact that the platform is decentralized and anybody using or contributing to the network is rewarded for their efforts in the form of native TTU Tokens. These tokens not only serve as rewards but are also used as fuel for advertising and tracking distribution rights for movies and other internal content. Additionally, according to the official whitepaper, the company also hopes to launch an e-store in the near future where customers will be able to buy and sell a wide array of merchandise.

The TaTaTu Problem & Solution Dynamic

Users lose time and privacy

People are not being rewarded for the data they hand over – while the receiving platforms monetize it freely. Google and Facebook are prime examples of this. These companies make majors profit by commodifying users’ time, attention and data. TaTaTu aims to solve this through rewarding users for enjoying the content they provide. Users will gain by participating on the platform rather than the platform’s centralised management enjoying all the profits.

Existing solutions are not working for brands

Brands can often find themselves alongside illegal or unsafe content on Facebook and YouTube. TaTaTu are aiming to provide a monitored and ringfenced platform that ensures brands are comfortable and secure in their placements.

Content creators go unrewarded

Influential bloggers and content creators earn little from their social reach and user numbers. In order to monetize their work, they have to reach out to brands for payment. Therefore the content ends up prioritising the brands needs rather than being good content. Content will improve if we can reward the creators for creating and not for being brand friendly. TaTaTu addresses this by ensuring content creators get a consistent revenue stream for content they place on the platform. There are other projects like Basic Attention Token and KIN that have recognised the opportunity to change this dynamic. It is one of the most promising aspects of the new blockchain based internet ecosystem.

Team & Notable Partners

The film producer Andrea Iervolino heads up the project. The presence of a top level film industry executive gives great credibility to the project. The TataTu investors are an eyebrowing raising bunch too. Including Prince Felix of Luxembourg, second in the line of succession, and Lady Monika Bacardi, of the family that owns the famous liquor company, Bacardi Limited.

Polymath Capital, Blocktower Capital, LVNA Capital and Dragon Investment Fund are all supporters of the project. Given the large quantity of scam ICOs that perpetuated the crypto space in late 2017 and early 2018 it is heartening to see this validation of the project.

Trading Summary

TaTaTu (TTU) first appeared on exchanges in early July, priced at approximately $0.56. In contrast to market conditions the price has increased to circa $0.80 since then. It is notable that this early stage project has been able to move against the market. Also the trading volume has steadily increased during this period. TTU is only available on HitBTC, Liqui and ABCC exchanges. Hence we can expect a further jump in valuation should it find it’s way to the likes of Binance. It certainly seems like TaTaTu is a name we will hear more and more about in the crpyto circles.