The creation also touts a simpler ingredient list and OK Kosher certification. You will have to spend more time cooking them, though, at four minutes per side.

You should see the next-gen Beyond Burger in meat aisles within the next two to three weeks, and you can recognize it by the red tab at the top (see above). It's too soon to say if this will steal some of Impossible's recent thunder, but Beyond certainly needs it. Grocery sales make up about half of the company's business. While it has crucial deals with restaurants like A&W and Carl's Jr, its success still relies heavily on people seeking veggie alternatives to their backyard barbecues.