Auston Matthews of the Toronto Maple Leafs had the top-selling jersey on the Fanatics network of ecommerce sites, including Shop.NHL.com, NHLShop.ca and Fanatics.com, during the 2017-18 regular season.

Matthews, who had 63 points (34 goals, 29 assists) in his second season in the NHL, finished ahead of Pittsburgh Penguins forward Sidney Crosby, who had the best-selling jersey last season. The 20-year-old forward won the Calder Trophy last season as NHL rookie of the year.