In a move of pure genius, Melbourne’s 420-friendly “bong lords” The Bennies have turned the advertising failure phenomenon that is Stoner Sloth into a t-shirt design competition which is already seeing some pretty dope Sloth-inspired entries.

Stoner Sloth is the sluggish face of a new anti-marijuana campaign (below) launched by The NSW Department of Premier and Cabinet and NSW Health, which is being ridiculed across social media. The campaign, which is now the subject of The Bennies’ latest escapade, sees Stoner Sloth failing at school and struggling to pass the salt at the dinner table, all ’cause he’s blazed.

Posting to Facebook to introduce their competition, The Bennies say, “We think ‪#‎stonersloth‬ is a mad chiller and seems to be getting a hard time this week, so, we’re running a tee shirt comp!!

“We want you to design your best Bennies Stonersloth tee shirt, and we’ll do a limited run of our favourite! Plus the winner will get their t-shirt signed by the band and stonersloth too! (if he aint too ‘busy’).”

Since kicking off on Sunday, 20th December, the Stoner Sloth t-shirt competition has already seen a stack of possible winners, including this design, which manages to merge The Bennies’ Courtney Barnett piss-take shirt into another shirt design. Think of it like shirtception…

A photo posted by The Bennies (@thebennies420) on Dec 19, 2015 at 10:55pm PST

There’s also this Scooby-Doo-inspired number…

This cool dude…

A photo posted by The Bennies (@thebennies420) on Dec 21, 2015 at 3:47pm PST

This “cheeky lad”…

A photo posted by The Bennies (@thebennies420) on Dec 20, 2015 at 7:42pm PST

This “inspiring entry”…

A photo posted by The Bennies (@thebennies420) on Dec 20, 2015 at 3:42pm PST

…and here are a couple of other doozies…

A photo posted by Alara (@alara_92) on Dec 21, 2015 at 5:11pm PST

A photo posted by Pete Kalkman (@creepypete_) on Dec 21, 2015 at 1:16am PST

There are already a few Stoner Sloth t-shirts on the market, but these entries are something else. Whoever wins the competition is sure to make Stoner Sloth feel proud to be the centre of attention, even if he doesn’t realise it.

To enter The Bennies’ Stoner Sloth t-shirt competition, share your design on social media using both the #stonersloth and #thebennies hashtags before 5pm on Christmas eve. But before you do, relive all of Stoner Sloth’s #blazed shenanigans, below.

Watch: Stoner Sloth Compilation