Since the Korean boy group Seventeen debuted in 2015, a juicy raspberry lip tint worn by every member is about the only part of their look that has stayed consistent. Vernon and Joshua "ooh" in unison when I point this out, during our video call at 7:19 a.m. New York time, 9:19 p.m. Seoul time. They admit they've never even thought about their lip tint before. Vernon says he just thought it was a Korean makeup trend, even though the group has arguably the glossiest, brightest lip-tint look in K-pop. "I don't really mind it," he adds with a shrug. "As long as [my lips] aren't dry."

True to K-pop's trademark transformative nature, Seventeen shifts styles, moods, and color palettes with each album they release to fit their latest concept, and their latest album, You Made My Dawn, which dropped on January 21, is the epitome of this. Leader S.Coups believes beauty helps them adapt to each album, though. "I feel the hair, makeup, and styling help us express our stories and set the overall mood for [them]," he tells me in an email.

Now is probably the time to acknowledge that gathering 13 guys from Korea in one room for a FaceTime interview in English with a 14-hour time difference is about as difficult as you can imagine. Alas, Vernon and Joshua help elaborate on written answers sent before the call from the other members: S. Coups, Mingyu, Wonwoo, Seungkwan, Jeonghan, Woozi, DK, Dino, The8, Jun, and Hoshi. Each one of them took time to share the hidden meanings behind their hair and makeup for Seventeen's latest album, You Made My Dawn, the sheet masks they love, and their go-to methods of self-care.

Seventeen's Major Shift

Seventeen has been particularly alchemic lately. The team stunned fans by going from the bright, playful summer jam "어쩌나 (Oh My!)" to a sharp, intense tune called "Getting Closer". Complete with leather ensembles and "a lot more eyeliner" than usual, as Joshua points out, the song displayed an unexpectedly edgy side of the group. They went from the sweet boys you have a crush on at summer camp to the goth guys you heard are part of a secret society that probably involves a blood oath. If it weren't for their berry-stained lips, I would have thought it was a different group. The concept changeup shocked many of the members, too, including Jun. "We try to be different every time," he says, "and it's quite surprising to see how our visuals change according to each concept."