New York (CNN Business) The curtain has come down on MoviePass after the company filed for bankruptcy protection on Tuesday.

MoviePass was once a revolutionary ticketing service that let people see an unlimited amount of movies for cheap. The company said in a regulatory filing Wednesday that it considered "strategic alternatives," but couldn't find any.

Helios and Matheson HMNY , MoviePass' parent company, also filed for bankruptcy this week. Both businesses will liquidate their assets. Helios and Matheson's stock, which was once worth $5,100 (adjusted for stock splits) is now at zero.

MoviePass essentially went belly-up in September 2019 , although at the time, the company said its shutdown could be temporary. The service's CEO Mitch Lowe said he was "unable to predict if or when the MoviePass service will continue."

That move drew criticism from subscribers who paid for the service. MoviePass named roughly 12,000 subscribers as creditors in its bankruptcy filing. It named every last one of them, detailing how much money they're owed from the company. The subscriber list took up 174 of the filing's 506 pages.

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