Six young children parody US presidential hopeful Donald Trump in the latest advert by New Zealand power retailer Powershop.

"I'll build a great, great wall," is among the Trump quotes in the adverts featuring the children dressed in orange-tinged wigs.

The ad highlights Powershop's message that power should be used for good, not bad, said chief executive Ari Sargent.

YouTube Out of the mouths of babes come Donald Trump's own words.

Trump "likes to abuse his power and influence to promote his prehistoric views about minority groups of society," Sargent said.

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"Our video parodies Mr Trump by projecting his own words through the mouths of loveable toddlers to highlight how infantile he is."

​Powershop ads have generated some heat in the past.

A campaign featuring iconic moments in New Zealand history, including the 1981 Springbok tour protests, was banned last year by two Christchurch malls for not being family-friendly enough.