Tesla's futuristic pickup truck appears set to go head-to-head against the Ford F-150 in an "apples to apples" tug-of-war battle.

The anticipated showdown, which could take place as early as next week, comes shortly after Tesla unveiled its all-electric Cybertruck.

During the promotional event in Los Angeles last week, which turned into a somewhat embarrassing debut for the company's first electric pickup truck, Elon Musk showcased a promotional video of the vehicle engaging in a tug-of-war battle against a Ford F-150.

The 16-second clip, which has since been viewed more than 12 million times, shows Tesla's Cybertruck hardly breaking a sweat during the display, as it comfortably pulls a screeching Ford F-150.

However, critics of the demonstration have since argued the test was unfavorable to Ford.

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Sundeep Madra, vice president at Ford X, sent a message via Twitter to Musk on Monday, apparently urging the Tesla CEO to send over a Cybertruck for an "apples to apples" tug-of-war test.

In a tweet directly replying to the Ford X vice president, Musk replied: "Bring it on."

A Ford spokesperson was not immediately available to comment when contacted by CNBC Tuesday morning.

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Astrophysicist Neil deGrasse Tyson — who has previously suggested that he believes Musk is more important than Jeff Bezos, Steve Jobs and Mark Zuckerberg — was one of those skeptical about the legitimacy of the original tug-of-war test.