The next time a public official, politician, or certain president violates Twitter’s rules, the company says users will notice. The offending tweet will either be removed from the platform entirely or quarantined behind a new gray interstitial that warns users that the content ran afoul of the platform’s guidelines and limits its reach. The new feature, announced Thursday, comes after years of Twitter turning a blind eye to violations of its own policies prohibiting harassment and other hateful conduct by government officials in the name of “ newsworthiness." Twitter now admits that approach lacked clarity and transparency.

In cases where Twitter has determined it is in the public’s interest to have access to a tweet by a political figure or leader that is in violation of Twitter’s rules, the platform will hide it behind “a screen you have to click or tap through before you see the Tweet,” Twitter said. The notice is meant both to act as a speed bump by requiring users to explicitly opt-in to view the content—similar to Reddit’s quarantine feature for offensive subreddits—and to provide more context on which of Twitter’s rules the tweet breaks and why it remains on the platform.

Tweets hidden behind this notice will see their reach crippled, and will not appear in users’ timelines under the default settings, the default search option, the notifications tab, explore, live events pages, or in recommended tweet push notifications, according to a company spokesperson.

Twitter will rely on user reports and inquiries from journalists to identify tweets by government officials and politicians that may violate its rules, a spokesperson told WIRED. If a review by Twitter moderators determines a rule has been broken, the case will be passed along to a different group—which includes members of Twitter’s Trust and Safety, Legal, Public Policy, and regional teams—to determine if it is “in the public interest” for it to remain on the site.

Paris Martineau covers platforms, online influence, and social media manipulation for WIRED.

When asked about the efficiency of such an approach—which is significantly more complicated than Twitter’s existing, notoriously inconsistent moderation flow—the spokesperson pointed to the high number of factors at play in high-profile scenarios.

“If a rule has been broken we want to make sure that we are reaching that decision as quickly as possible,” the spokesperson said. “We also want to make sure that it's the right call to make, because this is something that, as you can imagine, the very first time that we use it, it will garner a lot of attention.”

Twitter has long clung to the newsworthy standard despite mounting criticism over the platform’s selective application of content moderation standards. In a 2017 interview with WIRED, Twitter CEO Jack Dorsey doubled down on his laissez-faire approach to Trump tweets that violate the platform’s rules. “We’re not taking something down that people should be able to report on and actually show that this is what the source said,” he told Steven Levy. “It’s really important to make sure that we provide that source for the right reporting, and to minimize bias in articles.” But other Twitter executives have been publicly floating the idea of some sort of labeling system since at least March.

The move comes at a politically fraught moment for tech giants, as President Trump and others argue (often via tweet) that companies like Facebook, Google, and Twitter are engaged in a coordinated campaign to censor conservatives. A mere 24 hours prior to the announcement, Trump attacked Twitter on Fox Business Network.

“Twitter is just terrible, what they do. They don’t let you get the word out,” Trump told the show. “I have millions and millions of followers, but I will tell you, they make it very hard for people to join me in Twitter and they make it very much harder for me to get out the message.”