When the Fire Phone came out, it was criticized for its poor app ecosystem, high price, and not-very-good 3D feature. Amazon usually undercuts the competition on pricing, but the Fire Phone was $200 on contract, the same price as much better smartphones from other companies. Now that the Fire Phone is out in the market and apparently not doing very well, Amazon is fixing the one thing it can fix: the price.

Amazon has announced that the (still) AT&T-exclusive device will now be going for 99 cents on a two-year contract. The off-contract price got a $200 price cut, too, going from $649.99 to $449.99 for the 32GB version. Buying a Fire Phone also gets you 12 months of Amazon Prime.

$449.99 off-contract is a little closer to competitive, but it's still a tough sell compared to the 32GB Nexus 5, which is $399.99. Google's device has a much better (and bigger) screen and the full suite of Google Play apps. On-contract, it has to fight other under-a-dollar devices, like the one cent AT&T Moto X.

At $200/$649, the market responded as expected to the unexciting Fire Phone, with a recent study showing lackluster sales compared to the LG G3 and Droid Ultra—two devices which probably weren't flying off the shelves themselves. The initial price always felt pretty high thanks to Amazon's limited app ecosystem.

Now that it's down to 99 cents on a two-year contract, do you want one?