INDIANAPOLIS, Indiana (The Adobo Chronicles) – While many groups and businesses have launched various campaigns to boycott Indiana as a result of a new law allowing gay discrimination based on religious belief, a national campaign has been launched going in the opposite direction: In instead of Out.

The National Coalition of Hoosier Expatriates (NCHE) has launched a campaign which it hopes will bring 1 Million people to Indianapolis during its Circle City IN Pride scheduled for June 5-13, 2015. Past attendance during Indianapolis’ gay pride celebration has topped 100,000. (Indiana is known as the Hoosier State and people from Indiana are called Hoosiers.)

As part of this Million people campaign, national companies and local businesses — from airlines and car rental companies to hotels, from restaurants to retail stores — will be displaying a special placard on their storefronts, check-in counters, marquees and rental equipment to identify themselves as gay-friendly.

Only businesses that display the rainbow placard will be patronized by visiting gay and lesbian expatriates, their lovers, friends and straight allies.

In addition, all dollar bills that will be spent in Indianapolis by visiting pride contingents will be stamped with the rainbow flag as a way to demonstrate the power of the gay dollar.

The Adobo Chronicles also learned that Visa, MasterCard, Discover and American Express will be coming out with special credit cards that will have a photo of the Indiana State Capitol flying the rainbow flag. People who use these special credit cards will get zero percent interest on purchases made within Indiana for the duration of Pride Week. (So don’t leave home without them.)

Watch out, Indiana. Gay Power has been unleashed!