Last week, select accounts were informed by Ashton of the new La Aroma de Cuba Mi Amor Reserva. The line, which will debut at IPCPR, features a Mexican oscuro wrapper, as opposed to the San Andrés maduro on the regular Mi Amor. According to the printed sheet received by retailers there will be four box-pressed sizes, although they were not specified.

The regular Mi Amor debuted two years at IPCPR 2010 in New Orleans.