Three men who married each other on Valentine’s Day have become internet sensations in Thailand after photos from their pre-wedding shoot went viral.

Netizens congratulated the men, only identified as Joke, Bell and Art, who were married in a traditional water-pouring ceremony at midnight on 15 February.

The photos show the trio in Thai and western wedding attire and the text on one reads: ‘Pure love cannot be seen by your eyes. If you want to know what its worth you have to see it with your heart.’

On one TV station’s Facebook page alone, a photo of the men had more than 50,000 likes and 1,000 comments.

‘Love occurs unconditionally and is not limited to only two people. Love brings peace to the world,’ Art commented on Facebook.

The trio reportedly spent their honeymoon in their home province of Uthai Thani.

The wedding itself was a symbolic one as gay, and three-way, relationships are not recognized in Thailand.

See more photos below: