Part of the joy in revisiting this extraordinary archive of specimen-like images is rediscovering what supermarkets stocked 40 years ago. Australian butter, broken eggs ("for immediate use") and, my favourite, simply "sauce" they all seem to have gone the way of packaging design that dared to be different. Own Label: Sainsbury 's Design Studio, 1962-1977, by Jonny Trunk, is published later this month by Fuel at £16.95. The Sainsbury Archive is currently on long-term loan to the Museum of London Docklands . Visitors can view highlights from this collection in the Sainsbury Study Centre, where historical business records, including Sainsbury's design studio archive, are also available for research by appointment. • This article was amended on 8 November 2011, adding the information about the Sainsbury's Archive at the Museum of London Docklands.