About the Brand Image Awards

The Kelley Blue Book Brand Image Awards are given in recognition of automakers who excel in creating and maintaining brand attributes that create excitement about their products. This favorable brand image can attract the attention of new car shoppers, a critical element in their ultimate success in the marketplace.

New vehicles are important as a means of transportation, but also as a way for buyers to express themselves through brand image. How important is this? Look at a notable development with this year’s awards. An electric-car maker has broken through to come out on top in a number of categories. This reflects a paradigm shift in consumer attitudes towards the types of vehicles they admire and aspire to own. It also bodes well for similar products which a wide swath of manufacturers have announced.

This data doesn’t come from an online poll or a quick survey. The Kelley Blue Book Brand Image Awards draw on insights from more than 12,000 in-market, new-vehicle shoppers who research their purchases on KBB.com. This data is compiled as part of our annual Brand Watch Study, which is designed to track consumer trends and attitudes towards new vehicles on the market today.

Best Brands

Best Luxury Brands

Best Overall Truck Brand