NOIZ initial token offering raises funds for new ad exchange network

Protects consumer privacy, drives engagement, stops ad fraud and supports charities

Hong Kong, Jun 17, 2018 (Issuewire.com) - NOIZ Chain, a company founded by Andy Ann, award-winning serial entrepreneur of NDN Group, a digital marketing conglomerate of nine companies, announced today the launch of NOIZ tokens with lead investors MindWorks Ventures and Blue Block. Developed by Hong Kong-based NOIZ Chain Limited (a member of NDN Group), NOIZ tokens’ launch provides a ground-breaking solution revolutionalising the currerevolutionalizing” closed advertising networks to form an open and decentralized direct buy/sell P2P digital advertising exchange network.



Digital media was estimated to take in US$237 billion annually which makes up 40% of the global ad spend. This figure is expected to grow to US$291 billion or 50% of total ad spend by 2020. However, the industry suffers setbacks, counting among them:

• Consumers’ increasing concern over data privacy and mistrust on content severely dampen their engagement with ads:

o Facebook's Cambridge Analytica scandal is only one example where consumer data is sold and used without consent

o 46% of consumers are bombarded with irrelevant ads

o There is no effective channel for consumers to reflect their discontent with advertisers for fake ads nor content providers on fake news and/or inappropriate content

• Ad fraud cost caused by fake clicks generated by AI bots costs advertisers to lose US$19 billion in 2018 (representing 9% of total digital advertising spend) rising to US$22 billion in 2020 means that advertisers are wasting their money on ads that never reach their intended targets

• Publishers are losing the interest of advertisers as most publishers are not able to provide validated, transparent user data and they are dropped by centralized ad exchanges if their audience numbers don’t meet the criteria of the ad exchange ‘algorithms’



NOIZ is solving these problems by combining an Artificial Intelligence (AI) system with blockchain technology to create a hybrid Proof of Engagement concept to fight ad fraud, while forming a consensus-based ecosystem that makes advertisers and publishers accountable for their actions and business practices.



Once the new NOIZ Ad Exchange network is put in place and operating at full throttle, NOIZ will completely transform the advertising industry by introducing AI + Blockchain enabled cognitive banners.



“It is high time that the ad exchange network evolves in this digital era. With the over-arching growing concern for protection of privacy and the billions of dollars wasted due to ad fraud, and publishers concerns over data leak and cartelling in selling out ad inventory, NOIZ Ad Exchange offers a one-stop solution to resolve all these issues with its decentralized ad server, which allows the community to be the driving force behind the advertising ecosystem. We believe this will be the only way to build a robust advertising model for true

engagement now and in the long-term,” said Mr. Ann, CEO of the new founded venture NOIZ Chain Limited.



The NOIZ Network and its unique selling points



NOIZ is unique as it revolutionalizes traditional modus operandi of the ad exchange system with the introduction of a open, decentralized ad network that aims at giving control of advertising back to the community, while eliminating fraud, driving engagement and social impact.



NOIZ utilises AI + blockchain to develop successfully unique Cognitive Banners called Nikola, to generate more engagement among consumers as they receive rewards for interacting with these ads. Automatic Airdrop of NOIZ tokens for varying degree of engagement with Nikola to be redeemed for product discounts (coupons), loyalty (reward points) at the offering party or NOIZ partner companies. The NOIZ tokens can be stored in Rewards Wallets.



Take for instance, NOIZ token holders can readily redeem these tokens for discounts/coupons on goods and services or even elite premium experience as “Meet your dream idol” event with the celebrities who are spokespersons for the advertiser or get a front row seat at concerts or an opportunity to get limited editions products without having to pay outrageous price or long queues outside retail outlets.



Meanwhile, Nikola gives advertisers direct access to consumers’ engagement for better permissioned engagement for precise targeting as any consumer interactions with Nikola is recorded over the blockchain for transparency. Advertisers will save over US$18 billion a year wasted on ad fraud caused by false clicks and impressions generated by bots.



Direct buy/Sell 2P Ad Exchange



Advertisers and publishers can connect directly and buy / sell ad inventory over the network. The NOIZ community sets the standards for quality content by voting against advertisers with bad business ethics, or publishers involved in plagiarism or fake news.









Permissioned Privacy protection

NOIZ gives users total control on their private data. By design, it cannot be controlled by NOIZ in any shape or form. Furthermore, users get compensated in NOIZ tokens for sharing their data with the advertisers and publishers they trust.



NOIZ for Social Good



Likewise, charities can receive tokens from token holders and advertisers who give NOIZ tokens away as part of social responsibility charitable acts. “We believe in the shared vision of shouldering social responsibility and NOIZ tokens grant the opportunity for token holders, be them companies and/or individuals to easily give NOIZ tokens away to support our charity partners, thus propelling a triple helix of advertisers/consumers/charities for added social impact and a better world. In short, all parties benefit from the platform, consumers, advertisers, publishers and charities,” added Mr. Ann.



Mr. Ann is a firm believer in contributing to the society in which he operates. He has spearheaded Project Moses, which is launched in early 2018 to tackle worldwide poverty through crowdfunding with an aim to house the homeless with homes built using solar panels to enable free access to power and energy for the poor. “With more than 2 billion of the world’s population living in rural poverty (one fourth of the entire world population), we will keep striding to help the needy and NOIZ token is yet another initiative to leverage technology for social good,” said Mr. Ann. Project Moses is an example how technology could be leveraged to add positive social impact in poverty alleviation.



The NOIZ Chain team boasts experience serial startup entrepreneurs and seasoned tech and marketing professionals fuelled by the unflinching commitment and passion for an equitable, transparent and efficient ad exchange network benefitting all participants with the added benefits of the flexibility to facilitate social impact through users’ offering of tokens to charities and NGOs.



More information about the project as well as the development of the technology behind NOIZ is available on the website and the whitepaper. Individual can join NOIZ official Telegram Group for any queries.



About NOIZ



NOIZ is an AI-enabled, decentralized ad exchange network based on the blockchain. It provides data transparency and solves the problem of ad fraud by using a Proof of Engagement concept that validates user data. NOIZ also gives consumers control of their data privacy so they’re constantly aware of what information is shared through the ad exchange network. Facebook’s Cambridge Analytica scandal was just an example where profiles of 50M people were stolen and profiled for tip elections in 30+ countries. Consumers are also subjected to irrelevant ads - Upto 46% consumers agree that the ads they look at maybe irrelevant. All parties involved are connected to social impact projects, thus improving the communities in which consumers and brands exists.

Website: https://noizchain.com

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