Hello there, and welcome to part three of our four-part series on tools for social media management! Today I’ll cover tools for monitoring your social media campaigns.

Did you miss Part One and Part Two?

Monitoring your campaign’s engagement is arguably the most important part of your social media campaign and is crucial to measuring your success. Here are a few tools we use to track keywords, brand names, and products to measure KPIs (key performance indicators) and audience engagement.

Streams

HootSuite allows you to build your own custom dashboard and displays up-to five different streams across multiple social networks. Each stream can be customized to include certain keywords, like the name of your company, product or industry.

Lists

You’re also able to include streams of lists and filter through them by Klout score – a useful tool if you’re wanting to engage with industry thought leaders and influencers.

Geo-located Search

Running a local campaign? HootSuite’s geo-location feature helps you gain insight into what people nearby are saying about your brand, event or product. You can also geo-target your messages, making them visible only within a specific location.

Google Analtics may not be the first thing that comes to mine when thinking of social media monitoring tools. Here’s a great article posted on how to use your site’s Google analytics for tracking things like:

Where your social traffic comes from

Which networks product the highest number of visits

What kind of devices your visitors are using

HubSpot (paid) We’re HubSpot fans, and with easy to understand reporting like HubSpot’s Sources Report, it’s easy to understand why. HupSpot splits your site’s traffic into categories, making it easy to track which aspects of your social media marketing campaign are working and which aren’t.

Engag.io (free) Engag.io is a tool for managing your conversations on social networks. It provides you with insights into the people you are speaking to and lets you keep track of those who’ve you’ve responded to already. Many of these tools offer the same functionality, each with its own strengths and weaknesses. Chances are you’ll flip through a few of them before finding one that you want to use on a regular basis. No matter the tool, monitoring your social media campaign and tracking its success is a vital part of your social media campaign.

Be sure to check back next Friday for our last and final post in our series on tools for social media, “Tools for Measuring and Reporting”.