Alberto "Crumbzz" Rengifo announced that he'll be heading up a new esports agency known as APE, or Agency for Professional Esports, in partnership with NFL agent Matthew Pope and former president of Paris Hilton Entertainment and current Phoenix1 Brand Manager Jason Moore.

Crumbzz retired from professional League of Legends in May and is a former LCS player who most recently played for Renegades before the organization was forced to sell their LCS spot. One day after announcing his retirement from competitive play, Crumbzz revealed that he would be coaching Apex's Challenger team. The team came in fifth place in the NA Challenger Series summer round robin.

"I've been a player myself so I can see where somebody might be coming from in terms of what they are currently feeling, in terms of their career, where they want to go in the future or just regular advice that is only really capable of being acquired by somebody that has been through those same steps before," Crumbzz said in his announcement video.

Pope currently works for Exclusive Sports Group, which represents several NFL players including Seattle Seahawks wide receiver Doug Baldwin and Arizona Cardinals strong safety Tyvon Branch, according to the company's website. Moore made a name for himself as Paris Hilton's manager between 1999 and 2009, and more recently made the move into esports when he began working for Phoenix1as the team's brand manager in May.

According to Crumbzz, APE aims to provide services related to sponsorships, free agency, buyouts, marketing, media training, financial planning and contract negotiations. When it comes to contracts, Crumbzz believes esports is ready to move towards what he calls "specialized contracts," meaning a contract could include things like requiring teams to provide its players with specific foods or "anything they may need to play at their best."

"We want players to be motivated to win at their best, and receive rewards for it and that's when incentive based compensation comes in," he added, listing achievements like being voted MVP, reaching a certain level of a tournament, or having a good KDA as feats worthy of a bonus.

"Some players might feel the need to play more conservatively, maybe not as optimally for the team in order to increase their KDA," he admitted. "That's something that we want to take the precaution for and make sure that winning is of course the priority and that the team is not being brought down."

Annabelle "Abelle" Fischer is a writer for theScore esports with a love for Dota 2, birds and cheese. You can follow her on Twitter.