The League of Legends Championship Series team, the Golden Guardians, add Madrinas Coffee as a sponsor.

Madrinas will activate the partnership this weekend by providing coffee from the team’s tailgating booth at Riot Studios.

This marks Madrinas first esports team sponsorship.

The Golden State Warriors’ League of Legends Championship Series team, the Golden Guardians, are adding Madrinas Coffee as an official team and jersey sponsor.

As a part of the deal, Madrinas Coffee will have entitlement space for the team headquarters’ kitchen in Culver City, California, and Madrinas branding will be on all refrigerators located throughout the team’s headquarters, LCS Green Room, and team housing. Terms of the deal and its length were not disclosed.

The Madrinas Coffee logo will be on the upper right chest position on Golden Guardians jerseys, and there will be additional yet-to-be-announced marketing elements including social media and digital branding on Twitch.

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The partnership will kick off this weekend when Madrinas provides coffee at the team’s booth during a tailgate at Riot Studios on Saturday, and Madrinas Coffee and the Golden Guardians will collaborate on digital content featuring the team and its players throughout the 2019 LCS

Spring and Summer Splits.

The deal marks Madrinas Coffee’s first esports team sponsorship. The brand previously became the first sponsor of top Twitch streamer Michael “Shroud” Grzesiek last May when he officially transitioned to full-time streaming. Since then the brand has produced Shroud-branded coffee to activate its partnership with the popular influencer.

Early this year, Plantronics’ RIG headset brand was revealed as a jersey sponsor for the team when photos of the the Golden Guardians’ kits hit the internet. That deal marked the first jersey sponsorship for the team since joining the LCS in 2018.