Tackle industry retail giant Bass Pro Shops is exploring an offer for one of its largest competitors—Cabela’s, Inc.

According to a Nov. 5, report from Reuters, Bass Pro Shops is in the process of securing financing for a potential offer that would target Cabela’s. Both parties declined Reuters’ requests for comment, though shares of Cabela’s have risen by as much as 13-percent in light of the news. Both companies operate substantial, multi-million dollar direct sales and retail destination-store operations.

Cabela’s, a publicly owned company, reported $1.2 billion in revenue last year: $810.6 million of that came from retail stores; $349.9 million came from direct sales. Cabela’s operates 77 brick-and-mortar stores in the United States.

Bass Pro Shops is estimated by Forbes to have brought in over $4 billion in revenue last year. It ranks as one of the 100 largest privately owned companies in the country. The Springfield, MO-based giant employs some 20,000 people in 94 retail stores spread across the United States.

Fishing Tackle Retailer will continue to update this story as details emerge.