Hard-drinking, philandering but charismatic advertising chief Roger Sterling from the hit American TV drama Mad Men is to have his fictional autobiography – which features in series four of the fictional series – converted into reality next month.

US publishing house Grove/Atlantic has spotted an opportunity and will bring out Sterling's Gold: Wit and Wisdom of an Ad Man by Roger Sterling Jr in time for the Christmas stockings of the many fans of the series.

Mad Men, which is set in the New York advertising world of the 1960s, has won widespread acclaim including 13 Emmys, and made a celebrity out of its curvaceous star Christina Hendricks. Actor John Slattery plays the character of Sterling, the womanising founding partner at the firm of Sterling Cooper Draper Pryce, who has used his charm on many conquests, including secretary Joan Harris whom Hendricks plays.

Sterling has "acquired quite a reputation among his colleagues for his quips, barbs, and witticisms", says Grove/Atlantic, promising the character's "pithy comments and observations amount to a unique window on the advertising world as well as a commentary on life in New York City in the middle of the 20th century."

Grove publisher Morgan Entrekin is a friend of Keith Addis, who manages Mad Men creator Matt Weiner. Even before series four was broadcast, Addis told Entrekin that the then-fictional book would be featuring prominently in the upcoming drama. Entrekin pounced, getting Weiner himself to write the preface for the book, in the voice of his character.

Typical one-liners you'll find in Sterling's Gold include: "Remember, when God closes a door, he opens a dress" and, "Being with a client is like being in a marriage. Sometimes you get into it for the wrong reasons and eventually they hit you in the face."