Welcome to our Medium blog. Here, we will share all the updates about the project, our vision on the development of this journey, precisions about the technologies used and tutorials !

First of all, what is wiji?

wiji is a collaborative and decentralized application that aims to improve the way we consume. This tool, geared towards smart consumption, enlightens and alerts users on the dangerousness of everyday products and their composition. It is also an interface for evaluating and exchanging about these products, fostering a global community of users. It is extended by a marketplace where all purchasable products are certified by the community and raise no doubt on their safety.

Using the blockchain, wiji’s technological environment is designed to last and to offer previously non-existent means to generate, maintain and develop a community of users. The blockchain protects the application and guarantees the transparency of information and the independence of its founders.

wiji’s objective is to link the technological edge to a community utility: that of building a way of consumption which makes the consumer, their health and that of their relatives the first priority by helping them as they choose which products to purchase.

Why is it interesting?

Although consumer products have never been as safe as they are today, the series of consumption scandals and alerts over the past two decades has significantly reinforced two trends: the loss of confidence in information related to these products and, as a result, the increased need for greater readability and transparency.

This evolution gives rise to a common will to be better informed for a better consumption. wiji provides a simple and effective answer to these needs.

Why use the blockchain?

Disruptive innovation, the blockchain represents a future-oriented technological advance that revolutionizes the way digital data is stored and transmitted. wiji is built on the blockchain (Ethereum) for several reasons:

Firstly, the blockchain makes it possible to build a decentralized application. It can provide incentive systems to stimulate the interest of the community, and enables the wiji marketplace. The blockchain makes it possible to integrate “smart contracts” on the structural elements of the project (product rating and referencing, marketplace) that protect them and guarantee their integrity.

Finally, the use of the blockchain guarantees the application’s independence and the complete transparency of its databases and their operations. Unlike a centralized application where the founders can be influenced by external pressures to change or tweak the information delivered to users, the use of the blockchain prohibits this situation (IPFS is integrated into the project). This trust is the basis for building a collaborative system.

About us

The project team is composed of professionals from complementary fields related to blockchain technology, business development, IT and especially to understanding consumer issues. The combination of these skills and the ambition that drives each and every member brings to the project the essential assets to its realization. We are convinced that it is possible to move things forward and that the blockchain is probably the most appropriate means to achieve this in a sustainable and transparent manner.