http://www.mtvnetworks.be/nl/press/articles/?id=179

Translated roughly from Dutch (Yay google translate!):

60% MARKET SHARE IN SOUTH HIGHER THAN BIGGEST COMPETITOR



SHARE IN THE NORTH 30% HIGHER THAN BIGGEST COMPETITOR



Barely two months after the extension of its offer, Nickelodeon knows good results for consideration. Since the transmitter on October 4 this year in Flanders evolved into a full 24/24 and latchkey teen nick evening block was added, the distance to the competition only increased. In French-speaking Belgium allows the array to a strong result.



Nickelodeon shows Flanders the competition far behind.

In Flanders receive continued market share gains in the spring and summer success, following an extremely strong during autumn. With an average share of 13.3% is well up to standard market are Nickelodeon and scores less than 25% higher compared to same period last year.



On the basis of this result is the beautiful fall combination of the familiar Nickelodeon evergreens, a strong Christmas Programming and the continuous influx of new quality series. Thus the adventures of Santa Claus in the latest series of Slot Marzipan Stein followed by as many as 1 in 3 Flemish children. Kung Fu Panda, the latest Nickelodeon series based on the Dreamworks animated film known, was launched on November 20 and now shines in the top 5 most watched Nickelodeon programs this fall.



Teen nick too early October that began in Flanders, has very quickly the hearts of tweens and teens Flemish conquered. After two months reached teen nick as much as 45% of 4-14 year olds. Within the core teen target nick (9-14) this range is even 58%.



Nick Jr.. since early October in Flanders is commercialized, achieves the target group of 4-14 year olds, a market share of 2.5%. In just two months time the sender has reached 39% of this group or more than 1 in 3 Dutch kids between 4 and 14 years. Within the core group of Nick Jr.., The 4-6 year olds, is the market share up 4.4%, representing a range of more than 46%.



Within the 6am-8pm timeslot achieve Nickelodeon and Nick Jr.. together, a market share of less than 16% of the target group 4-14.



Source: CIM Audimetrie, 4-14, live + 6 digits, period October-November 2011.



Nickelodeon keeps well ahead in French-speaking Belgium.

In French-speaking Belgium, where Nickelodeon since October 4 2h longer broadcasting transmitter was recorded as 24/24 in the digital basic package, continues its tradition of leading further. With a market share of 13.4% within this new time slot (8pm-6am) Nickelodeon retains its leading position over its competitors. For instance, the share of Nickelodeon less than 58% higher than that of its nearest competitor. The most favorite program for the French-speaking viewers, the live-action Nickelodeon series Big Time Rush.



Source: CIM Audimetrie, 4-14, 6 figures live, period October-November 2011.





Nickelodeon continues to surprise!

Nickelodeon Nickelodeon would not be Christmas without a strong programming. The coming weeks are therefore completely dominated by Christmas. In Flanders we start as early as December 19 every morning at 8:30 with a special example of Barbie, iCarly and SpongeBob. On Sunday, December 25 will enjoy the cozy Christmas movie “Barbie, a Merry Christmas” and to the fans of Big Time Rush indulge in a special Christmas Big Time Rush Delivery. On Sunday, January 8, the shiver blown with the Nickelodeon movie “The Boy Who Cried Werewolf”.



Also French-speaking kids are spoiled with a large portion of Christmas fun. They can enjoy during the holiday special Christmas episodes of their favorite Nickelodeon characters: Penguins of Madagascar, Big Time Rush, SpongeBob, Fanboy & Chum Chum, and Fairly Odd Parents.



In 2012 there are already lots of new series in the pipeline. So in the spring brings Nickelodeon series “Life with Boys”, a live action series from the creators of Hannah Montana. In the fall are “Legends of Korra”, a spinoff of the hit series Avatar, and “Teenage Mutant Ninja Turtles”, a remake of the same name and original animation series from 1988, on the program.



