When we think luxury, usually faded nylon jackets, bootleg bags, or mid-calf pants with cuffs don’t come to our minds first. But exactly those things became objects of desire in 2017. Tacky style made an unexpected comeback, and almost everyone (including us!) fell in love with it.

Flowing pleated flared mid-calf pants combined with stilettoes worn over terry socks. Can you picture that? On top of that, "dad shoes", which a few months earlier seemed to be a designers’ bad joke are totally in. But what seemed ugly yesterday is all the rage today.

Exactly a month ago Balenciaga – currently an absolute top brand – presented its 2018 spring-summer collection. Some of those things look exactly like stuff from our childhood and the photo-shoot itself resembles family photos sent by someone’s aunt from Canada 30-40 years ago (amazing photos for Balenciaga photo-shoot were taken by Robbie Augspurger).

And since we once used to wear nylon jackets and matching sweatpants, in fact we came pretty close to the Balenciaga’s take on luxury. Hence the idea to pick up the gauntlet unconsciously thrown by the designer Demna Gvasalia and recreate the photo-shoot everyone was talking about.

The premise was clear: we only use clothes and accessories from second-hands and the bottom of our wardrobes. We wanted to show that what dazzled half of the world, and confused much of the rest, was a very inspiring subject for us. We, Noizz.pl editors, were the models. And we had a great time, it was one of the best Sundays we remember. Take a look on our answer to the Balenciaga photo-shoot:

Here you can read what caused the photos we wanted to forget about to appear on first pages of the most popular fashion websites, and how kitsch and tackiness became the main trends of 2017.

Our version of the Balenciaga pho-shoot was created by:

Producer: Filip Połoska (Noizz.pl) Photos: Konrad Ćwik (Picture That)

Postproduction: Dominika Głowacka (Noizz.pl) Style: Marcela Stańczyk (Picture That) Makeup: Joanna Skolimowska Hairstyles: Adam Szaro (Picture That)

Location: Studio Praga

The models for the photo-shoot were Noizz.pl editors: Dominika Głowacka, Ada Zalewska, Ewelina Kołodziej, Marta Ciastoch, Paweł Korzeniowski, Daniel Arciszewski, Maciej Wernio and Filip Połoska

And BTW. Whats is Noizz? Noizz is a medium for modern, smart, young at heart people who dive into city lifestyle. We cover have strong opinions and cover fashion, music, food and events in diverse formats crafted for social media. It is international media brand present in Poland, Slovakia, Germany, Serbia, Hungary and Romania with indepent editorial teams on each local market.