Today we are releasing a highly-requested update from our Idea Exchange! Now, our Salesforce connector will automatically create prospects in Pardot if an email address is added to an existing lead or contact record in Salesforce, saving you time that might have been spent making manual imports and exports.

If you have enabled the setting to “automatically create prospects in Pardot if they are created as a lead or contact in Salesforce” (see screenshot below), then you will automatically gain this new functionality.

Note: This update will not be retroactive.

Read more about how email changes in Salesforce sync with Pardot here.