Instagram has revealed IGTV, a new stand-alone video app that is geared towards content creators.

Introducing IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators. https://t.co/7aSMmmAsyB pic.twitter.com/Py8QI1rS23 — Instagram (@instagram) June 20, 2018

Users of IGTV may upload videos that are up to one-hour in length, which is a significant increase from the base app’s previous one-minute time limit. As of Wednesday, IGTV may be accessed from inside Instagram’s home screen, with a number of sample videos available to guide new users.

On the IGTV app, users may swipe through various long-form videos, or visit the browse tab to view personally recommended or popular videos. Similar to the base app, users may follow their favorite creators with notification alerts available to inform of new uploads.

While not all of the intended features are released yet, including the ability for smaller channels to begin uploading videos, they are expected to arrive shortly after the initial launch.

Even though IGTV does not yet contain commercials or advertising, CEO Kevin Systrom believes it’s reasonable that ads will arrive as an addition in the future to grant creators monetization rights.

With Instagram reaching one billion monthly users, IGTV could very well become a significant competitor to other video-based apps, including Snapchat and YouTube. IGTV will be rolled out globally over the next few weeks on Android and iOS.