VANESS REID, a 16-year-old student from Sydney, Australia, runs cross-country, plays touch football, enjoys in-line skating, swims and goes bodyboarding. She also has a cerebral side: she plays competitive chess. She represented Australia at a tournament in Malaysia in 2002 and played in a tournament in New Zealand this year.

While Ms. Reid is clearly no novice at the game, she isn't exactly taking it by storm. She is not on the World Chess Federation's list of the world's 50 top female players. In fact she is ranked 47,694th among both men and women. But Ms. Reid, who has auburn hair, light-blue eyes and a winning smile, is arguably the top player in the world based on a more subjective criterion: her looks. A Web site called World Chess Beauty Contest (www.1wcbc.com) ranks her as the world's most beautiful woman in the game.

The site was started earlier this year by Vladislav Tkachiev, 32, a Kazakh grandmaster who is ranked 83rd in the world, and his brother, Eugeny, 39. The younger Mr. Tkachiev, who appears in photos to be well-built and boyish looking, said they had started the site to raise the profile of the game. "Chess desperately needs some glamour," Mr. Tkachiev said. The brothers are not the only ones trying to inject some glamour, or at least sex appeal, into the game. Alexandra Kosteniuk, 21, a dark-haired, porcelain-skinned Russian grandmaster who is ranked fifth in the world among women and 525th over all, models and uses her Web site to sell photos of herself posing in bikinis next to giant chess pieces.

Maria Manakova, 31, who is the fourth-ranked woman in Russia and who is ranked eighth on the Beauty Contest site, attracted attention last year when she posed nude for Speed, a Russian magazine. She followed it up by posing for Maxim and the Russian edition of Playboy.