Part of our culture is to throw a party, to have fun, to include the fans and make things as inclusive as we can make them. These things can often be dry and stodgy affairs, that's not who we are and not our culture. We always ask, 'How can we include fans in this, how can we make this a fan-friendly event, how can we get people who support club involved?' We'll recreate the March to the Match, we'll march down Church, we'll have an Instagram takeover of ClearChannel outdoor billboards. Fans can track their pictures using the hashtage #WeDigPurple and it's a great way of inv olving our fans and part of our culture to do it at every oppoprtunity.