A new video out today features prominent eSports personalities encouraging Americans to sign up for an affordable health plan at HealthCare.gov before the enrollment deadline on February 15.

Watch on YouTube

Don’t know what eSports is? You should. Electronic sports — or eSports — refers to the genre of video game titles that have gained popularity as a spectator sport around the world.

Over the last decade, eSports players, commentators, tournaments, and online streaming services have gained a following that rivals many traditional sports, including more than 31 million eSports fans in the United States alone.

Today, a group of eSports industry leaders (ESL, Twitch.tv, and GEER) have collaborated to launch an effort encouraging gaming audiences to visit HealthCare.gov and sign up for an affordable health plan before the February 15 deadline.

“We’re excited to work with eSports and other high-profile members of the video game industry to remind people there are only a few days left to sign up for health insurance coverage. We encourage folks to beat the crowd by visiting the website today and to sign up for quality, affordable health insurance through HealthCare.gov by February 15.”

— Kevin Counihan, Director & Marketplace Chief Executive Officer (CEO), Center for Consumer and Information and Insurance Oversight, Centers for Medicare & Medicaid Services

Their unprecedented effort to reach this important and growing audience stems from the fact that nearly one in four young Americans does not have health insurance — which is a risk not worth taking.

Thanks to the high-quality, affordable plans available at HealthCare.gov, eSports fans and all Americans can sign up for a plan that makes sense for them. Most people can find plans for less than $100, but the deadline to sign up for coverage is this Sunday, February 15.

So don’t wait. Check out HealthCare.gov and get covered today.

Need to get covered? Find a health plan that best fits your needs at HealthCare.gov.

Already covered? Commit to help someone you know get covered here.