Adverts for three major car makers have been banned as advertising regulators have ruled that a Dyland Thomas poem encourages angry driving.

Adverts for Ford, Nissan and Fiat Chrysler will not be shown again after rulings by the Advertising Standards Authority.

Two adverts for Ford, seen on the carmaker's YouTube channel and in cinemas, featured a voice-over that stated: "Do not go gentle into that goodnight... Old age should burn and rave at close of day. Rage. Rage against the dying of the light."

After seeing the commercial twelve viewers complained that they depicted driving as a way of relieving anger.

Ford argued that the aim of the advert was to contrast the "everyday frustrations of work life with the freedom of driving a new Ford Mustang", with viewers left to imagine how they would feel driving the car instead of experiencing in the daily grind of office life.

It said the voice-over quoted the Dylan Thomas poem "Do not go gentle into that good night," and its reference in the adverts suggested that a Ford Mustang could be the antidote to a dull life.