NEW DELHI: Rarely do Indian media houses accept charges of irresponsible journalism; but if the advice to be responsible and professional in coverage of terrorism comes from Pakistan , it is no surprise that broadcast journalists here aren’t amused.A notification issued by PEMRA (Pakistan Electronic Media Regulatory Authority) on Sunday has advised TV channels in the country to be "professional" and "responsible" when reporting on Lahore attacks, adding, "Pakistan needs to follow the example of professional handling of Brussels attacks by international media rather than following the footsteps of Indian media that is driven by crass commercialisation."NK Singh, General Secretary, Broadcast Editors' Association said a country like Pakistan that took Geo TV or other channels off air a few months ago despite members of the board opposing the move should have little to say media self regulation. PEMRA had suspended the license of Geo TV in 2014 following a complaint from the defence ministry."In India, have moved away from showing babas and bhooths during prime time to issue-based discussions. We are the only country in the world where self regulation of media has at least some semblance. Self regulation failed even in England within months. We give people contrarian views, and leave it to people to make their decisions," Singh added.Last year the PEMRA asked electronic media to ensure material against the Islamic values, ideology of Pakistan or founding fathers of the nation including Quaid-e-Azam and Dr Allama Muhammad Iqbal is not aired.Former I&B secretary Bimal Julka said systems of self regulation of media in India were robust and that is the way it ought to be. "It is a good thing that in our country there is not interference on media by State. ""It is a laughable matter," said another editor of a news channel, who added that during court decisions on Babri demolitions to Pathankot attacks, there were regular reminders from National Broadcasters Association to keep sensationalism in TV on check. "In our monthly meetings editors are hauled up for sensational coverage of any sensitive. We have moved away from Mumbai attacks when everything was presented as a reality show. Channels can be high pitched sometimes during debates but far more sensitive in covering blasts or riots," he said.ET spoke to journalists in Pakistan to get their views on this issue. Omar R Quraishi , Editor, Digital, Online & Web, ARY News said in Pakistan TV channels tend to "get criticized often for "sensationalism", being insensitive, showing graphic images, and for being overly dramatic in their coverage especially of acts of terrorism.""But as a journalist I find that India news coverage of Pakistan tends to very one-sided and jingoistic -- more so than, say, coverage of India by Pak channels," he said.Freelance journalist Umair Javed said coverage of large-scale incidents such as protests and attacks has generally been quite poor in Pakistan. "Due to a high degree of competition for ratings and viewership, the incentive structure is to release information without verification or due process. Viewers are often skeptical of TV media outlets, but are also reliant on them as the only source of news, given the low circulation of newspapers."In Indian TV news too, similar to Pakistan, I find sensationalisation, instigation of conflict during analysis and talk shows, and a certain degree of misreporting, he added