When you’re confronting a discriminatory pay-gap, every little helps. Right?

One New York bar has decided to underscore the unfairness of gender discrimination in pay by charging women customers just 77 per cent of their bar tab. The difference equates with the gap between men and women’s earnings in the US.

The Brooklyn Doctor Who-themed bar, The Way Station, will charge women just 77 per cent of their bill on Tuesday, DNAinfo.com reported.