ES News email The latest headlines in your inbox twice a day Monday - Friday plus breaking news updates Enter your email address Continue Please enter an email address Email address is invalid Fill out this field Email address is invalid You already have an account. Please log in Register with your social account or click here to log in I would like to receive lunchtime headlines Monday - Friday plus breaking news alerts, by email Update newsletter preferences

It is one of London’s most vibrant and edgy streets with a global reputation for its rows of independent nightclubs, bars and restaurants.

But Brick Lane has become so established on the tourist map that a branch of the Premier Inn hotel chain has opened up — on the site of a former Asian supermarket.

Bosses at Premier Inn, best known for its Lenny Henry-fronted adverts, said the five-storey hotel would appeal to tech-obsessed budget travellers.

The 189-room budget hotel, part of Premier Inn’s new hipster-friendly “hub” brand, allows guests to use a smartphone app or Apple watch to control lighting, room temperature and the TV, which can be used as a screen for their mobile or tablet.

But the launch of the £21.4 million hotel, where rooms start from £49, is likely to raise fresh fears about the “sanitising” of Spitalfields following the opening of a Pret a Manger sandwich bar last summer.

It is only a few yards from the Cereal Killer cafe that was attacked by a mob of anti-gentrification campaigners in September.

Critics have warned that long-established traders, including the Bangladeshi curry restaurants for which Brick Lane is most famous, will be forced out by soaring rents as national chains move in.

But Simon Ewins, chief operating officer of hub by Premier Inn, said: “East London represents the city’s diversity and is at the forefront of emerging arts, fashions and technologies. We offer an unrivalled digital experience and we anticipate our guests will love this new location in this trendy and vibrant part of London.

“The design and build of the hub hotels must adhere to ever-changing technological and sustainability requirements. To stay at the forefront of the technological age we have introduced even more digitally aided smart TVs.”

The hotel stands opposite the Jamme Masjid mosque and on the site of the now demolished BanglaCity supermarket.