Intel is already into camera technology with RealSense, but it just took a big leap into sports entertainment by acquiring Replay Technologies. That's the company behind the crazy 360-degree freeD video used during the slam-dunk competition at this year's NBA All-Star games (see the video, below). The system can freeze action from any angle then rotate all around it, much like the bullet-time effect used in the Matrix. Intel's grand idea is to it to create "a new category for sports entertainment that we call immersive sports, which is attracting the attention of leagues, venues, broadcasters and fans," according to its blog.