It’s fitting that a Bitcoin documentary would hold a red carpet event on a street nicknamed “Bitcoin Boulevard US.”

The Cedar Lee Theatre in Cleveland Heights will host a party to celebrate the opening of “The Rise and Rise of Bitcoin” on Oct. 3. The theater will show the movie through Oct. 9. Why Cleveland? Well, a long list of merchants near the theater on Lee Road accept payment in the form of Bitcoin — a form of digital money that isn’t controlled by a central government. They’ll be offering Bitcoin-related deals throughout the week. Plus, the distributor, Gravitas Ventures, opened a downtown Cleveland office about a year ago. The company — best known for distributing “Sound City,” a music documentary produced by rock star Dave Grohl — employs 15 people, including four here. Gravitas normally only shows its movies in a few big city theaters, since it mainly distributes movies digitally, through video-on-demand services. But president Michael Murphy figured a local premier was in order, given that he lives in a suburb where so many businesses embrace Bitcoin. Local Bitcoin consultant Nikhil Chand, who encourage the businesses to do so, is promoting the event. “We can’t imagine a more appropriate place on Earth for the launch of this compelling film to take place,” Chand said. Gravitas embraces Bitcoin, too: The company paid 500 BTC, an amount worth more than $200,000 as of Friday, Sept. 19, to buy the distribution rights for the movie. And you can pre-order it using Bitcoin — or regular money — at BitcoinDoc.com.