What does the coin or token do as a business?

In their own words, Ambrosus is a blockchain-powered IoT network for food and pharmaceutical enterprises. Enabling secure and frictionless dialogue between sensors, distributed ledgers and databases to optimise supply chain visibility and quality assurance.

Let’s consider a salon. A Norweigan fishery harvests salmon and you buy it in London. You use the Ambrosus block explorer and a QR code on the salmon product to access it’s supply chain history. You know that a transport company moved it to Oslo airport. The transport company ensured it was transported in a temperature controlled environment. The sensors ensure you know that the temperature did not exceed 4 degrees celsius. A British company packed it on a plane in Oslo in a controlled environment. Upon arrival in London it was transported to a nearby processing and packing facility. It was stored in a fridge for 24 hours before being visually inspected, deboned, gutted and prepared for sale as fillets of salmon. Finally it transported to the supermarket. Put on a shelf and you bought it.

Ambrosus allows you to verify all the checks and balances involved in delivering safe and edible food to you. At every step in the supply chain Ambrosus’ IoT integrations automatically transmit data. This data is used for quality and safety verification against known standards. Distributed ledger technology stored on a freely accessible blockchain would give rise to an era of heightened transparency in the pharmaceutical and food industries. There are obvious health and quality upsides to a product like Ambrosus taking a leading market share.

Who will use it and why they’ll adopt

Ambrosus appears a compelling option for any ethical pharmaceutical manufacturer. One who wants to improve supply chain transparency in order to optimise the supply chain. This can lead to lower amount of wastage due to spoiled goods. It also allows the company clarity on where their products end up.

The same general principle applies for food producers and distributers. The idea of farm to table has a strong and growing relevance in the western world. There would appear to be B2C applications in the food industry. A food retailer could use the Ambrosus data to allow their customers to see the journey their purchase has taken. The product would appear to be of interest to governmental and regulatory bodies also.

There may be particular interest from regulatory bodies with regard to tracking the movements of controlled substances. NGOs value the black market for prescription drugs at circa $200 billion globally. This has dramatic impacts on societal and personal health, as well as an obvious impact on economic productivity. We have seen increasingly liberal drug policies and laws come into play in the western world. Products like Ambrosus have a big opportunity in this new pharmacological dynamic.

Ambrosus has potential applications in 4 distinct areas;

Supply chain optimization

Quality assurance

Logistics tracking

Anti-counterfeiting

Each of these areas are high value potential markets. There is a large pool of accessible revenue for a next generation solution in these fields.

The Ambrosus Token

Ambrosus have created the AMB token, an ERC20 token for use on the Ethereum ecosystem. It is listed on Binance exchange. You can use BTC, ETH or BNB for your trading pair.

AMB first appeared on Coinmarketcap in October 2017 trading at approx $0.18 per token.

Like many altcoins it enjoyed it’s all time high in the halcyon days of January 2018. It peaked at $1.72. AMB has always had a strong correlation with Bitcoin. It’s price following the BTC curve since the January highs.

The early August altcoin bloodbath has pushed the price right down to $0.17. This represents a great opportunity to buy for those who believe the project has the potential for real commercial applications in the coming years.