Earlier this week, Disney Released the first trailer for their upcoming movie, Frozen 2, and today they’ve announced Frozen Fan Fest, which is taking place on October 4th 2019, just 7 weeks before the movie is released in cinemas.

Frozen Fan Fest will see Disney and retailers around the world start selling new Frozen products and will it will also see some new products being revealed plus musical moments, in-store events and much more.

This event will introduce an unprecedented assortment of Frozen 2 product and offering fans the opportunity to join the Frozen characters as they set out on a new and epic journey beyond Arendelle. These special fan experiences will continue until the premiere date, with product continuing to rollout after the film’s release.

The Frozen 2 product assortment spans categories including toys, apparel, fashion accessories, housewares, books and much, much more!

In November 2013, Walt Disney Animation Studios released Frozen, which quickly ascended to unparalleled success, delivering over $1.25 billion in global box office sales and becoming the number one global animated release of all time. With its fresh take on the classic fairytale, featuring strong, empowered heroines, powerful songs, and a loveable ensemble of characters that captured the hearts of fans of all ages, the Academy Award®-winning animated feature created a cultural phenomenon.

The frenzy for all things Frozen continued to grow in 2014 and beyond, solidifying its place in the zeitgeist and translating into massive sales at retail. Frozen products flurried across toy industry and holiday wish lists with the National Retail Federation naming toys from the franchise property as some of the top toys for 2014. Anna and Elsa costumes sold over three million units that year and became the top costumes at Disney Stores around the world.



Frozen has since been propelled by new content including animated shorts and specials, a Broadway show that will begin touring this year, Parks attractions, character appearances, and retail category expansion across home goods, food, health and fashion.

Additional details on Frozen Fan Fest will be revealed later this year…

Frozen Fan Fest will also take place on the same day as Triple Force Friday, which will see new Star Wars products released and revealed for Star Wars episode 9.

What Frozen products are you excited to see?