“Just keep your eye on the ball.” Seems like simple enough advice for a young slugger at the plate. That may work in the early years of Little League baseball when the pitches they see have not yet cracked 50 mph.

But as the fastballs get faster and the change-ups get slower, having quick eyes and an even quicker perceptual brain is the only way hitters will be able to “hit it square” with a round bat and a round ball.

Which is exactly why psychology researchers at the University of California - Riverside (UCR) teamed up with the college’s varsity baseball players; to see if advanced visual perception training could help their at-bat performance. While previous vision training research had focused on strengthening a player’s specific eye muscles, the results never transferred well to the batter’s box. UCR professors Aaron Seitz and Daniel Ozer and recent Ph.D. graduate Jenni Deveau tried a more ambitious perceptual learning-based training program.

“Elite baseball batters use various kinds of sensory information to be successful batters, but most weight is given to visual feedback,” Seitz said. “This has motivated other vision-training approaches to focus on exercising the ocular muscles, producing mixed results. Our integrated training program is unique in that we focus on training the brain to better respond to the input it receives from the eyes and in that we examined both standard measures of vision as well as real-world performance in elite players.”

College and pro players can face pitches of 90 to 100 mph, which take about half a second to reach the plate. Even at 70-80 mph, the average for high school hurlers, batters only get an extra one tenth of a second to make the swing/no-swing decision. Now, factor in that it takes 100 milliseconds for the image of the ball hitting their eyes to be delivered to and acknowledged by their brain. That lag means your brain is contemplating a ball’s location that has already travelled an additional 10 feet.

Being able to predict the speed and location of a pitch is critical to success at the plate. Even a small improvement could translate into more runs scored and a few extra wins. “I thought if this would help our players see more clearly we would have a chance to make a big breakthrough,” said UCR Head Baseball Coach Doug Smith.

Prior to the 2013 Highlanders season, the team was split into two groups, 19 in the test group and 18 in the control group. The test group went through 30 25-minute training sessions using a training program consisted of targeting Gabor patches (game ‘targets’) of varying spatial frequency and orientation that were presented on a screen. The control group received no visual training.