Today Roku is launching a new streaming service that will put a ton of 100% free movies and TV shows all in one place. The new channel will be called “The Roku Channel,” and it will bring in a collection of top films from leading movie studios including Lionsgate, Metro-Goldwyn-Mayer (MGM), Sony Pictures Entertainment, and Warner Bros.

“We’re always looking for ways to add value and make TV better for our customers,” said Rob Holmes, vice president of programming at Roku. “With The Roku Channel, we’re responding to consumer demand and helping content publishers deliver content through a new experience that makes finding free entertainment easy for our customers.”

With this new channel you will be able to easily find and stream movies such as Ali, The Karate Kid, Legally Blonde, Zookeeper, and many others.

“There is tremendous opportunity for our content to be viewed on the Roku platform,” said Danny Fisher, chief executive officer at FilmRise. “Now with The Roku Channel launch, Roku is offering its customers even greater value by giving them free content while enabling publishers like us to benefit from simple discovery that drives greater engagement.”

Roku says the new “The Roku Channel” will be rolled out in phases over the next few weeks. You will need to add “The Roku Channel” to your Roku player from the channel store because it will not be automatically added to your Roku.

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