What do you get when you search using the phrase "beautiful skin" online? Mostly white, beautiful women.

That's one reason why a group of Twitter users started the hashtag #FlexinMyComplexion to celebrate darker skin tones. The trend appears to have been inspired by a set of pictures by artist Kameelah Janan Rasheed. But since this is the internet... there was of course a backlash.

Video journalist: Alvaro A. Ricciardelli

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