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Sales are booming at Ottawa’s latest technology darling, Shopify Inc.

The company, which helps people to sell stuff online, said revenues hit $44.9 million in the second fiscal quarter, which ended June 30. That represents a 90-per-cent, year-to-year jump in revenues for the Ottawa company, which credited new awareness of its products for the improved results.

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However, the surge in sales wasn’t enough to help Shopify turn its first profit. The company reported a net loss of $3.3 million. But the company pointed out that shortfall has fallen significantly when compared with the same quarter in 2014, when it reported a $5.9-million loss.

Shopify partnered with Facebook this year to launch a “Buy” button that allows people to sell goods and services on Facebook using Shopify’s technology. The Buy buttons can also be integrated into blogs and other websites.

The increased spotlight on the firm has driven new subscriptions for its Internet retailing technologies. Shopify said revenues from new subscriptions jumped 64 per cent to $25.5 million compared with the 2014 second quarter.