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VIROQUA — Dr. Jeffrey Menn, who practiced for three decades for Vernon Memorial Healthcare in Vernon and Crawford counties, retired from his practice on Friday.

Known as “the Cowboy Doctor” for his distinctive western-style dress, his ranching lifestyle and his love of all things cowboy (he was a founder of Viroqua’s Wild West Days), Dr. Menn took a 2 1/3 minute horse ride through Vernon Memorial Healthcare on Friday afternoon.

Menn entered the hospital through the emergency room garage and went for a short stroll, riding a well-behaved mare. He had to duck for some lighting fixtures, and with the exception of a few horse apples left behind, the ride went well and was applauded by a host of star-struck friends and family.

Dr. Menn’s ride ended at the front of the Viroqua Medical Office Building, where he met with friends, and fittingly talked with children who were interested in the horse. Dr. Menn served as a pediatrician and an emergency room doctor for VMH — as well as in a number of other medical roles.

Finally, he was given a bottle for a toast by his colleague. Dr. David Chakoain, and after taking one pull, he bid his goodbyes and then literally rode off into the setting sun.

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