Reality Reflection, a VC-backed virtual reality(VR) and augmented reality(AR) startup announced on Monday the launch of Pre-ICO on ‘Mossland’, a location-based AR mobile game with decentralized ad platform.

Mossland is involved with virtual real estate. Users can identify nearby real properties, acquire and trade them in the game. Virtual properties in the game can be tradable and liquified through cryptocurrency exchange, so users will put time and effort to increase the value of their properties.

To fund the development of the game, Reality Reflection is embarking on an ICO using Ethereum blockchain technologies. The date of the pre sale for the ICO will be on January 29 with up to 50% bonus.