An updated version of White Paper has already been uploaded to the site. Sections 1.1 and 1.2 of the document devoted to game industry market development were changed.

NewZoo and GameAnalytics statistical data for the period of 2017–2019 were used when preparing analytical part of White Paper. Games market review for the period was updated, global trends that influence the whole industry were identified – for example, growth in mobile gamedev.

White Paper authors explored key metrics of game analytics, such as Retention, Engagement Rate, Stickiness, ARPU, DAU and MAU, and showed their average market rates. These things help to assess the success of the project.

The document also includes the information on Day 1, Day 7 and Day 28 retention rates of users in different games genres. In 2019, as in the previous five years, word puzzles, social casino and card games have the highest retention rates. All the conclusions of the researchers are displayed in charts that can be found in the updated section.

Stay up to date with all the project events – follow the news on our website and in the official Telegram-chat.





