They're all over social media, popping up in replies on Twitter and in the comments section on Facebook. The people behind the purple cow have a plan for South Africa and it is disruptive and as audacious as it is innovative.



Kanthan Pillay is the founder of the ZACP (Capitalist Party of South Africa), a new political party vying for seats in the legislature in the upcoming general election.



In an interview with News24 on Friday, Pillay called the current crop of parliamentarians "unemployable oxygen thieves". He also detailed why his party thought it was important for high school students to get free gun training and why capitalism shouldn't be seen as a dirty word.



The logo of the party itself is the first giveaway of its ideological orientation. According to Pillay, purple is the ''colour of prosperity'' while the cow is meant to denote Southern Africa's tradition of seeing cattle as wealth. He added that it was also meant to symbolise a ''bull market'' for South Africa.