Ramdev-promoted Patanjali Ayurved Ltd plans to launch its ‘swadeshi' line of apparel, including denims, for men, women, and children by April next year, Live Mint reported on Thursday. Citing Ramdev’s spokesperson SK Tijarawala, the report said that the company is targeting Rs 5,000 crore in sales for the first year.

The herbal medicine-to-packaged foods company plans to target various segments, Tijarawala told the financial daily. According to the report, there will be value-for-money apparel for budget buyers and clothes that will have "snob value". ...