As for why Apple choose to launch the Red iPhone XS/XS Max at end of this month, I myself believe that the new color scheme is not a huge update for the product. Plus we have heard Apple's next media event will take place on March 25th, which will bring some heavyweight products, therefore, it will be too overwhelming to announce the launch of China Red iPhone XS and XS Max at the event, instead, Apple could just introduce it via a press release later of this month.Apple said in its holiday quarter earnings call that the poor sale of iPhone in China was the main reason for the company's quarterly revenues to fall short of expectations, so Apple certainly needs to launch an iPhone made specifically for the Chinese market to boost iPhone sales or lower iPhone prices, and that's where the iPhone XS China Red Edition could come in handy.Image Via Slickwraps