Credit: Figshare

Have you ever wondered how racist Britain really is – and how we compare with our neighbours in Europe?

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A map shared by Mind Hacks shows one measure of implicit racism – how easily people from different countries associate black faces with negative ideas.

The map is based on scores on the Implicit Association Test – a reaction-based psychological test designed to measure implicit racial bias (which may not be reflected in people’s behaviour).

The map is based on data from 288,076 White Europeans, collected by Harvard researchers between 2002 and 2015.


Blue shows low levels of racial bias, and red shows high levels – with Europe’s peaks in countries like the Czech Republic and other East European nations.

(photo by Mike Kemp/In Pictures via Getty Images)

British people actually show some of the lowest levels of implicit racial bias in Europe.



Mind Hacks says, ‘Both in the US, where this measure was developed, across Europe (shown here for the first time), the test shows that people are slower to associate Blackness with positive words such as “Good” or “Nice” and faster to associate Blackness with negative concepts such as “Bad” or “Evil”.

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