Behind the Scenes — DRAGONFLY

Mobile marketplace solutions for major smartphone manufacturers with an emphasis in emerging markets

Southeast Asia’s economic growth prospects, huge population, and fast-rising (mobile) internet connectivity, anticipates double-digit growth rates in terms of game spending for many years to come. Southeast Asia is growing beyond other similar regions such as LATAM. Projections show 85% of games industry growth by 2017 will come from Asia.

Dragonfly provides a distribution platform for apps and games, committed to serving the global community and with a special focus on emerging markets (2.5 billion and growing). The company is already delivering quality gaming content to a massive market with over 100 Million monthly active users worldwide. Dragonfly has maintained consumer reach and steady growth with conveniently pre-installed mobile marketplaces on their channel partners’ devices. (Vivo, Oppo, Huawei, True, Jio, MMX, Advan, Mito, Cherry and more.) Dragonfly has a partnership with Gameloft, one of the largest mobile game companies in the world, they cooperate together to enter emerging markets.

The company was established in 2006 launching a Push news platform for mobile users, later on advancing into mobile gaming, development and operations. In 2012 Dragonfly sets up offices in Shanghai, Beijing, Shenzhen and Taipei to keep up with the demand for its products. From 2014 up to 2016 it launched PayPal payment in more than 70 countries and expanded to other parts of Asia, as well as South America and Africa.

Dragonfly provides “White label” solutions for smartphone app stores in emerging markets of SEAsia, a fully supported product or service that’s made by one company but sold by another. White label products and services are purchased by the latter company without branding. That way, the reseller can customize the product with their own brand, logo and identity, allowing customers to associate the product with the reseller.

White label solutions are generally fully integrated and ready-made, which makes branding very easy. Resellers are free from concerns about needing to spend time and money on research or development.

In certain ways Southeast Asia resembles Europe as a region, not only in terms of population size, but more importantly, in terms of diversity of individual countries. From a games market perspective, this results in significant differences in gamer demographics, genre preferences and spending behavior.

Timeline

2006

✓ Company Established

✓ Launched “Push news platform” for I-media mobile users

✓ Produce products for txtong.com 2007

2007

✓ Advanced into mobile game development and operation

✓ Became China Mobile (中国移动) working partner 2009

2009

✓ Acquired Skyzine (北京视通天下信息技术有限公司), became PopCap partner and produced “Bookworm”, “Troopers” & other games

2011

✓ Became China Mobile World Expo official games supplier

✓ Successfully launched “World Expo mobile game” with China Mobile in the Swedish Pavilion

2013

✓ Established Dragonfly Mobile

✓ Launched Qingdou (青豆)payment platform

✓ Officially relaunched QTMOB.com (蜻蜓商城)Apps Store

✓ Established Beijing office

✓ Launched Patron Saint App (守护神)

✓ Launched QTMOB and overseas SMS payment platform

2014

✓ Launched PayPal payment for over 70 countries

✓ Expanded into South East Asia countries

2015

✓ Launched Search FOTA business

2016

✓ Expanded into South America, Middle East, Russia and Africa

At a glance

Founded: 2006 Headquarters: Suzhou, China

Mission: To provide mobile marketplace solutions for major smartphone manufacturers with an emphasis in emerging markets.

Vision: Simple and cost effective delivery of mobile applications and games to people around the world.

Focus: Expanding into gaming markets worldwide

Management: Board of directors — CEO Kalvin Feng, CMO Sam Teng and CFO Iris Chan

Operating Cities/Countries: SEAsia, China, Middle East, India, Africa, South America, Russia

Number of Employees: 50+

To find out details about the project, check out our whitepaper on our website. Also, remember to subscribe to our newsletter and join our Telegram channel to gain access to the latest ALAX news and updates!