“Google only loves you when everyone else loves you” – Wendy Piersall

This quote is no doubt the truth in the digital marketing world. But there is another ancient proverb that can be used for digital marketing or more specifically SEO. Wondering what?

First impressions are the last impression!

We all would agree that first impression is indeed important. Well, the same idea applies to website URLs, as it is the first thing that is viewed by Google as well as your audience.

Why SEO Friendly URL?

This is the first question that crosses one’s mind when we read the term SEO friendly URL structure. Well, firstly it is the initial stage in the process of search engine optimization. This process in return neither helps the indexation process of the website nor does it increase the usability as well as the trustability of the website by its users. But most of the website owners do not pay attention to the URL structure which causes the lower ranking in SERPs and lower CTR.

Let’s Know in Detail…

If you are contemplating between how to write an URL structure and SEO URL structure then don’t, as a normal URL structure would not promise high website SERP’s as that of SEO URL structure. But again the question lingers what are the components that it should include, so here is a list.

The structure should be short and simple

It should be so easy that it is easily remembered and shared

Should tell you all about the content of the page

Can be easily read by all including search engines

The URL should make sense to all including search engines

Last but not least it must be secured and trusted

After listing down the essential features needed to write an SEO friendly URL structure it is a very viable question of how to create it.

Use of HTTPS – Due to the increasing threat of cybercrime all websites are made secured by the use of HTTPS. Hence, the use of this domain would keep your website secured as well as boost website ranking.

Using top level domains – Using of top-level domain factors to the contribution towards the SEO friendliness of your Web Page. This simply means that one must use .com in place of .biz, .pro, .tel. It is a fact that top-level domains do not impact SERP ranking directly but it sure does increase the trust of the internet users on that particular website.

Short and simple – This is the most debatable point as the length of the URL does not have any direct effect on the rankings in SERPs. It is simply short URL is easy to parse, copy and paste as well as remember.

Including keywords – Optimizing a web page as per SEO practices by using keywords gets it to the higher ranks of Google, thus it is also a preferred way to make URL to maintain a better ranking.

Using of SEO friendly URL structure is one of the most important SEO techniques these days, so must not be neglected.

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