Australian sleepwear brand Peter Alexander has pulled a “boys will be boys” children’s sweatshirt from its stores following backlash from parents saying the slogan had sexist connotations.

Melbourne mother Bridie Harris noticed the boys’ gray pajama top while out shopping last week and took to social media to complain.

“Boy won’t be boys,” she wrote on the Peter Alexander Sleepwear Facebook page. “Boys will be held accountable for their actions.

“I hate to see an Australian store, who makes such great PJs, put such a sexist statement on a T-shirt intended for young boys. Excusing boys of their behavior is not a step in the right direction. It’s 2018.”

Peter Alexander’s “boys will be boys” sweatshirt was met with criticism. (Photo: Bridie Harris‎ via Facebook)

She said the slogan promoted a culture that allows men “to get away with stuff” because of their gender.

“It gives them an excuse for inappropriate behavior,” Harris said in an interview with the Sydney Morning Herald newspaper. “If a girl hurts someone or does something, you never hear someone that says girls will be girls.

“As kids, I get it’s little tiny things, like rough play, but it sets [them] up for a culture where they can get way with anything. I thought it was a long-resolved discussion.”

Harris’s views were echoed by many other people on social media who agreed the children’s sweatshirt also struck them as offensive.

One woman called the top “cringeworthy,” while another said she was “so disappointed that this is something that [the brand] would promote for children.”

A Melbourne mother complained about the top, saying the slogan was sexist. (Photo: via Facebook)

However, many accused Harris of being overly sensitive and did not see a problem with the top.

Another mother said she was disappointed she could not buy the top for her boys.

“I would like to buy the ‘boys will be boys’ PJs,” she wrote. “I have two boys and would like them to know that’s it’s OK to be boys.”

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The tops have been removed from Peter Alexander Sleepwear stores. (Photo: Courtesy Peter Alexander Sleepwear)

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A Peter Alexander Sleepwear spokesperson responded to the thread, confirming the brand’s decision to remove the item from its stores.

“We do not tolerate the behavior that is being associated with this slogan. In light of your feedback, we have decided to withdraw this item from sale.”

Peter Alexander Sleepwear has been contacted for comment.

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