Visitors at Mercy Medical Center in Rogers, Arkansas, will have a bright canvas to paint on: a 14 foot-long interactive LED wall installed by Philips Electronics as a gift to the new hospital.

Named the "Imagination Light Canvas," the display has 1,420 touch-sensitive pixel elements, letting visitors finger-paint with light. Images persist for a few minutes, and six people can play simultaneously.

Paul Zeven, CEO of Philips Electronics North America, said that it’s located in the hospital’s Women’s and Children’s waiting room, and would lessen the tension, anxiety and stress that families can experience when waiting for childbirth.

"We predict it will be a big hit with both children and adults,” Zeven said in a press release. According to Philips, the device uses no more electricity than a toaster.

Here at the Gadget Lab, we think this is fantastic. What better way to greet the entry of new life than with a towering, pixelated monument to tech-facilitated creativity? I loved the whole concept so much, I made a flash version:

Bravo, Philips! What next, cellular automaton au pairs?