I’ve started a new project that I’m calling Food In Real Life. The idea is that I take pictures of real food that I’m about to eat, compare them to the pictures on the food’s packaging, and then dole out scores for the food’s appearance (compared to the packaging) and taste like I’m some kind of Olympic food judge.

For example, here’s a comparison I did of Antioch Farms Chicken Kiev:

Looks: While the color and texture are almost identical, the chicken kiev pictured on the box

is about 50% longer than the ones found inside. (There is no way that the sliced and unsliced

portions on the box belong to the same kiev.) The butter sauce is portrayed accurately, even

though my picture doesn’t really show it. (It’s boiling-lava hot, so slicing the chicken without

splashing butter magma everywhere was a challenge.) 4 out of 5

I’d love any feedback you have on the idea or the execution of the site.