Sony has revealed a rough price estimation for its upcoming PlayStation 4 virtual reality headset, the newly branded PlayStation VR. PlayStation president Andrew House tells Bloomberg in a new interview that the headset will be priced "as a new gaming platform," though he did not provide any specific figures.

If he's talking about a traditional home console like the PlayStation 4, Xbox One, or Wii U, House's comments would suggest PlayStation VR will cost around $300-$400 or thereabouts. Sony has previously said that it was aiming to go "as low as possibly can be done" for PlayStation VR pricing.

Whereas the Oculus Rift and ViveVR headsets require a gaming PC for the best performance, PlayStation VR will play directly off the PS4 you may already own. By comparison, Oculus has said you should expect to pay around $1,500 for an "all-in" setup, which includes a gaming PC and the headset itself (which comes with an Xbox One controller).

PlayStation VR will launch in the first half of 2016, though a specific release date has not been announced. Also in the interview, House confirms that Sony will have more than 10 titles available for PlayStation VR at launch. He did not name these outright, however.

"VR rewrites the rule book on how you can create games," House said. "You're seeing a large amount of interest and work happening among smaller teams, because it's possible to create something in VR that is very simple but still very magical."

During Sony's Tokyo Game Show briefing this week, the company officially announced that PlayStation VR would be the name of the device, replacing Project Morpheus.

What is the sweet spot for PlayStation VR pricing to you? Share your thoughts in the comments below.