Netflix, Amazon Prime, and Hulu: The trio of streaming vets have carved out a central spot in the streaming realm by investing deeply in programming.

With more than 100 million global subscribers and a reported $8 billion original content budget, Netflix has managed to make itself a destination and grab a whole lot of awards. (It tied HBO for the most Emmy wins this year, challenging the prestige network’s 17-year streak.) The streamer has been on a talent spree, locking down superstars like Shonda Rhimes, Ryan Murphy, and Barack and Michelle Obama with extravagant nine-figure deals. But Netflix’s profit margins are low, and a large proportion of its audience watches licensed stuff—like Friends— that comes from other companies, which Netflix may lose when options like WarnerMedia charge onto the streaming scene. Plans range from $7.99–$13.99 per month.

Over at Amazon Prime, studio head Jennifer Salke took the helm promising “addictive, can’t-miss, global television shows” this year, though we’ve yet to see her slate hit the screens. The biggest bet is a Lord of the Rings series, but Salke also has used her reported $4.5 billion content budget to snare deals with Peele and Gillian Flynn, as well as Nicole Kidman, Maya Rudolph, and Blake Lively. Access to the streaming site comes with membership in Amazon Prime, which costs $12.99 per month or $119 per year.

Hulu has been investing heavily in programming, reportedly leading to a big financial shortfall this year. But Hulu should get a serious boost next year when Disney will control 60 percent of the streamer after its Fox deal is done. Disney boss Robert Iger promised, “We’ll be able to supply Hulu with a lot of high-quality content,” suggesting that Hulu would be the home of Disney’s adult-oriented fare, leaving the family-friendly stuff for the forthcoming Disney+. Hulu plans start at $7.99 per month; there is a $39.99 per month option for access to live TV in addition to Hulu content.

CBS All Access: When CBS launched its streaming service in 2014, some TV pundits were puzzled. Why would anyone pay for the kind of content that’s available for free on broadcast television? CBS was playing the long game, launching a stable of streaming-only series like The Good Fight and Star Trek: Discovery that built on familiar brands. During an earnings call earlier this year, the network boasted that All Access and its sister streaming service for Showtime were on track to reach 8 million subscribers by 2019 (a year ahead of expectations), and would likely hit 16 million domestic subscribers by 2022. The fact that CBS All Access just canceled One Dollar, one of its few original offerings, isn’t great news, but the streamer plans to continue adding three to four original series per season. It has a large broadcast library and live offerings to draw on, as well as other high-profile projects in the works, like a Picard-centric Star Trek series featuring Sir Patrick Stewart and Peele’s reboot of The Twilight Zone. Plans cost $5.99 a month or $9.99 without ads.

Coming soon

Apple: Apple’s streaming service currently feels like a bit of a black hole for content: dozens of scripted TV projects are going in, but nothing has come back out. It seems like there is a shiny new Apple TV project announced every month, thanks to a $1 billion content budget. But there are rumors of creative fumbles behind the scenes, as well as pressure from the top to keep the fare squeaky-clean—which might not be so easy for show-runners accustomed to creating sophisticated prestige TV. Much else about the future there is cloudy. When will it launch? What will it cost users? How will it work? A recent report offered a plausible reply to the latter question, suggesting that the company planned to offer its original content free to owners of Apple devices, alongside paid subscriptions to other digital channels, as Amazon does.