I noticed with my morning coffee that Tom Nelson had a Google Trends graph that piqued my interest, so I decided to expand upon it a bit before getting back to work. After looking at my results, the title of this post could just as easily be “off the radar”. Have a look:

Source: Google Trends

You can clearly see when An Inconvenient Truth was released, the 2007 IPCC report and subsequent Nobel prize, and when Climategate occurred. That Gore blip in the summer of 2010 was the “Sex Poodle” episode.

Here’s a similar graph with the maximum number of relevant phrases plotted, along with some news items that mark the timeline:

Source: Google Trends

Here’s one I found amusing. Like an EKG heartbeat (in red), we have the yearly heatwaves in the NH summer garnering more interest. But most interestingly, when the seasonal interest turns to heat waves, global warming takes a dip each time.

Source: Google Trends

This suggests to me that the global searching public isn’t connecting heat waves to “global warming” as some journalists, bloggers, and activists would like you to do.

Messaging FAIL.

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