Super Mario Run stars Mario as he leaps across familiar brick-lined landscapes and platforming levels. It's an endless runner, meaning Mario is constantly on the move. Tap to make Mario jump; the longer you hold your finger down, the higher he flies. Players are able to change Mario's direction and control his movements with the timing of their taps as well. The goal is to grab as many coins as possible and reach the flagpole before time runs out.

There's also a battle mode called "Toad Rally" where players attempt to beat other people's high scores. Super Mario Run features a one-handed mode, too.

Last year Nintendo announced that it would dive into the mobile game market, with four titles planned before March 2017. The company denied for years that it would make smartphone games. Next up, Nintendo is preparing to release Fire Emblem and Animal Crossing mobile games before its 2017 deadline.

Update: Super Mario Run is also heading to Android in the future, a Nintendo spokesperson tells Kotaku, but it's hitting iOS first.

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