BREA, Calif., July 23, 2018 /PRNewswire/ -- Gemstra, the blockchain-integrated ecosystem for the social selling economy, has announced the launch of its token presale. The Gemstra private sale is open to investors outside of the United States. Gemstra will announce the opening of the Gemstra public sale at a later date. A total of 6,400,000,000 GMS tokens are allocated for the sale, with an overall maximum supply of 16,000,000,000 GMS.

Gemstra token (GMS) holders will enable social sellers to maintain freedom, earn more value, and grow their equity in the $24 trillion dollar retail market. ASTRA, the flagship platform within the Gemstra ecosystem, allows users to leverage smart contracts with blockchain technology to put data back in the hands of sellers and enable merchants and brands from the global retail economy to join social selling.

ASTRA is built on the Ethereum ERC20 framework. ASTRA creates an open ecosystem for social selling where the actors can define how to interact with one another through customizable commission, gamification, and recognition models. With ASTRA, an economy of merchants can exist across many platforms to connect brands and Sellers. Brands can participate with multiple merchants or operate as a merchant themselves. Sellers can sell multiple brands in single merchants or specific brands in multiple merchants. ASTRA creates a commonwealth economy that gives each operator the freedom to choose how to maximize their selling model.

The GMS Token is the utility token that provides default exchange/store of value and incentivizes social selling aspects of ASTRA. Goods in ASTRA will always be cheaper when paid with GMS than with ETH or Dai. ASTRA constantly accrues transactions fees from ETH or Dai denominated transactions. A reward system provides value to ASTRA users in the form of GMS Tokens. Game rewards mimics all gamification functions associated with social selling and offers these functions to merchants and brands to reward users with GMS. Game rewards are defined and paid by merchants and brands. Platform rewards involve a portion of transaction fees that are reserved for distribution to users based on actions (engagement) or success (achievement). Platform rewards are paid from Gemstra's fees earned in ASTRA. The distribution of platform rewards is automated in smart contracts.

About Gemstra:

Gemstra is a blockchain-integrated ecosystem for the social selling economy. Gemstra BOUTIQUES is the flagship marketplace that connects brands and Sellers in social selling. The success of BOUTIQUES led to the conception of ASTRA - a blockchain platform to serve as technology infrastructure for retail merchants to join the social selling economy.

Gemstra was formed by seasoned operators with over 75 years of collective experience in the consumer industry. Several of the founding team share an established history working together in multiple consumer verticals like manufacturing, distribution, wholesale, retail - with a focus on ecommerce and social selling. Prior to Gemstra, the team launched, scaled, and sold two hyper-growth consumer internet companies.

Contact: [email protected]

SOURCE Gemstra