BuzzFeed is planning to lay off about 15% of its workforce, according to people familiar with the situation, as the company seeks to reorient itself in a shifting digital-media landscape.

The cuts could affect around 250 jobs, the people said. The firm, among the most high-profile digital-native publishers, also is looking to realign its resources to invest more in promising areas of the business like content licensing and e-commerce, one of the people said.

...