Coles has again been caught misleading and deceiving customers about the freshness of its grocery staples. First it was the "freshly baked" bread, now it is the "spring" apples.

The Advertising Standards Board said Coles had breached the food code with a television spot aired in

In the commercial, Stone spruiks Tasmanian pink lady apples at the special price of $2.80 a kilogram, saying "feed your family better, fresher, with spring fruit and veg from Coles".

A viewer from Tasmania, incensed by the claim, lodged a complaint to the board soon after.