New York (CNN Business) Are you looking for the perfect Mother's Day or birthday present? What about stocks?

Seattle Seahawks quarterback Russell Wilson gave thegift that keeps on giving, when he gifted 13 of his teammates' $12,000 worth ofstock this week.

Amazon is looking like a pretty good stock selection. The online retailer's shares are up nearly 27% this year. Over the past ten years, its ascent is almost unreal: a 2000% increase.

Kanye West gave his wife, Kim Kardashian, shares ofandlast Christmas. All of the stocks have climbed since.

West and Russell, who earlier this month became the highest paid football player in the league, sure can afford to give these presents with potential. But you don't have to be a wealthy celebrity to gift single shares.

Stock gifts could end up being wise long-term investments. Unless that stock falls, that is. Stocks go up and down, but the S&P 500 is up 17% this year, and 239% over the past 10 years, according to Refinitiv.

The pattern of a single company's shares might look very different, but owning a little could inspire the gift receiver to build a portfolio.

Disney at the top

Harley-Davidson HOG Nike NKE Stock gifting site GiveAShare.com ranks its top 10 most popular options every quarter, which are led by Disney,andat the top. Disney is the No. 1 pick every year, said GiveAShare founder Rick Roman.

list, which also includes Apple, Coca-Cola CCEP Starbucks SBUX Under Armour UA Nintendo NTDOF Ford F The footprint of the American consumer is all over the most-gifted stocklist, which also includes Apple,and, as well as

Atlanta Braves BATRK Manchester United MANU Less orthodox popular options include shares of theand

Out of the bunch, Apple has done best this year.

Pinterest PINS IPOs like last week's floating of, also got a lot of attention, Roman said. He expects the same to happen with Uber when it goes public.

It seems people love giving what they consume.

The website Stockpile offers a similar way to gifting shares. Its trending ranking includes many of the same options, as well as the SPDR S&P 500 ETF and the Vanguard 500 ETF.

Exchange-traded funds track the equity market with a slight lag and are popular investment product to gain exposure to a whole sector or section of a market. The gift offers diversity rather than leaving the receiver with exposure to just one company, which is why ETFs are generally better long-term investments than individual stocks.

The SPDR S&P ETF is up 16.9% this year.