The company has already brought on two industry services as early clients: market maker XBTO (which participated in Libra’s $7.8 million Series A funding round) and cryptocurrency exchange service ShapeShift.

Libra’s offering is one of a growing number of blockchain services being pitched at the institutional crowd, including hedge funds, that are entering or are weighing a stake in the market. It also comes as some of the world’s major cryptocurrencies (including most notably bitcoin) hit new all-time highs, pushing the collective marketing capitalization of those currencies above $300 billion for the first time this week.

Disclosure: CoinDesk is a subsidiary of Digital Currency Group, which has an ownership stake in ShapeShift.

Tic-tac-toe image via Shutterstock

This article has been updated for clarity.