The Motion Picture Association of America (MPAA) has hit yet another web site over copyright infringement with a new lawsuit. The organization says that Pullmylink.com facilitates copyright infringement by indexing and posting links to what the MPAA believes is pirated content. Pullmylink.com ultimately profits from piracy, argues the MPAA, and should be shut down.

We've heard these arguments before. The lawsuit follows a string of previous suits filed against similar services recently in an attempt to crack down on piracy, including peekvid.com, youtvpc.com, showstash.com, cinematube.net, ssupload.com, and videohybrid.com. That's not all: two years ago, the MPAA sued BitTorrent, eDonkey, USENET, and TorrentSpy (among others) for making it easy to find and download copyrighted content, too. In TorrentSpy's case, the court eventually ruled in the MPAA's favor after finding that those behind TorrentSpy attempted to destroy evidence and lied under oath.

The reason the MPAA believes that pullmylink.com is "profiting" from providing these links is because it serves ads on its page. The organization says that pullmylink.com has 12,000 unique daily visitors generating some 39,000 pageviews on those ads, although it doesn't specify where it pulled that data from. 12,000 unique daily visitors is a drop in the bucket, definitely putting it on the smaller side of things. But that hasn't stopped the MPAA from breaking out its big legal guns.

"Pullmylink.com and sites like it are a one-stop shop for copyright infringement," said MPAA VP John Malcolm in a statement. "We have filed several other similar suits and will continue to do so in order to hold operators accountable for their illegal activities. Profiting from the theft of other people’s creative works is illegal and we have every intention of shutting this, and sites like it, down for good."

This latest lawsuit comes as BitTorrent use is on the rise, but the MPAA still believes that things are getting better on copyright infringement front. The folks behind the Pirate Bay were recently indicted by Swedish prosecutors, which the MPAA says is evidence that its efforts are paying off. "In some ways, the situation is improving in that we've gotten the attention of law enforcement and Swedish prosecutors have taken action [against The Pirate Bay admins]," Malcolm told Ars recently. "Content providers can't afford to sit by and do nothing. We need to highlight that [copyright infringement] is not a victimless crime and take appropriate actions."

Of course, the MPAA's lawsuit against Pullmylink.com has another effect that the MPAA is fully aware of. People who had no idea Pullmylink.com existed (including me) are now aware of it and what it offers. We wouldn't be surprised if a lot of them are going to head over to check it out—perhaps downloading a few movies in the process. More than one reader hinted as much to us, and let's be honest here: shouldn't the MPAA have bigger fish to fry?