Oh dear. Roosh V’s rebranding campaign isn’t going well at all.

The increasingly reactionary pickup guru, who seems deathly afraid of being universally recognized as the creepy old guy at the club that he so obviously has become, is earnestly trying to transform himself into a philosopher of sorts, and a sort of manosphere elder. He recently gave his highly unoriginal philosophy a name — “Neomasculinity” — and proclaimed himself the headmaster of this “new” school of thought.

I put “new” in scare quotes because there is nothing whatsoever new about his “ideas,” such as they are; his philosophy is little more than a warmed-over version of Red Pill dogma, with some extra helpings of racism, homophobia, and good-old-fashioned patriarchy.

In an attempt to convince the world that he is indeed selling something new and improved, Roosh has launched an attack on his former Red Pill allies. In a post on Friday, he declared that the Red Pill was over:

The red pill term has served its use in the past five years, but a quick perusal of the red pill subreddit or related blogs show that it’s too focused on sex at sacrifice of greater political and cultural issues. It has become an entry-level group for men in their 20’s who just started getting laid, but this can only serve as a transitory stage. Once a man has gotten his fill of casual sex, and is looking for deeper meaning in his relationships or satisfaction with life, the red pill has few answers besides running “dread game” on your wife, maintaining “good style” to attract young females when older, or the ever vague “work on yourself.” Neomasculinity will aim to fill in these gaps by serving men regardless of their age or involvement in the game.

He went on to complain that the Red Pill “has no council of elders to guide the ideology” and that it has failed to stop women from “declin[ing] in their virtue” and getting fat. (Yeah, he’s a bit obsessed with that.)

In a followup video yesterday, Roosh made very clear just who he thinks should be the chairman of the manosphere’s council of elders. SPOILER ALERT: It’s him. Indeed, in the video, Roosh claims that he invented the Red Pill philosophy, with some help from other reactionary “game” bloggers like Roissy/Heartiste and Rollo Tomassi.

He also declared that there would be no “homosexuals” allowed into his Neomasculinity club, because the idea of men using Red Pill techniques to get “buttsex” strikes him as inherently ridiculous.

It’s not hard to guess at what Roosh’s real motivations here are. He seems to have burned himself out as a pickup artist; apparently the years he’s spent trying to cajole or coerce drunken Eastern European women he hates into sex haven’t provided him with much lasting satisfaction.

He ran out of things to say on the subject a long time ago, and traffic at his personal blog has stagnated, at least according to Alexa’s far-from-foolproof estimates. His more broadly reactionary group blog Return of Kings is far more popular, but Alexa reports that its traffic has been down much of the year.

Not surprisingly, Roosh’s attempt to declare himself king of the manosphere did not go over terribly well on the Red Pill subreddit. Most saw it as a moneygrab, and a rather desperate attempt to hang on to relevance in a scene that’s moving on from him.

As BurgundyCarpet wrote,

The problem with Neomasculinity is that its synonymous with “Roosh V.” He’s trying to create an alternative to the Red Pill. Yet the only significant practical differences between TRP and Neomasculinity are: Roosh has complete control

Roosh stands to profit I respected Roosh until he pulled this lame bullshit move. He’s trying to monetize TRP by changing the name of TRP. I like the guy and I like his work but this entire “Neomasculinity” thing is the most transparently self-serving bullshit ive ever seen.

Others were even less kind. Elatusa dug the knife in deep, and twisted it:

He was always a beta PUA who, once he got some pussy, decided to try monetize every tip anyone in the community ever shared. … I have 0 respect for him as a man, especially now that he’s trying to sell TRP theories under his own brand.

“Fuck him, I never liked him anyway,” DOCTORxTEETH added. “His eyes stick out too fucking far.”

Red Pill clowner GayLubeOil, meanwhile, dropped the ultimate Red Pill dis, declaring that “Roosh doesn’t even lift.”

Roosh’s response to all this was to indignantly deny that he was trying to cash in on his lingering celebrity. And to attack thee Red Pillers for posting on Reddit, which Roosh has somehow convinced himself is a “virulent matriarchy” run by radical feminists. No, really.

Here’s the rant he posted on his own forums, which is so jaw-droppingly divorced from reality that it’s worth quoting in full. I’ve bolded a few highlights.

Speaking of profit, The Red Pill members make a big show about information being free, but they seem to forget that they regularly post on a for-profit platform owned by the most die hard feminists in Silicon Valley, perhaps the world, and led by a litigious feminist itself (Ellen Pao) that is on the verge of passing more oppressive rules. TRP subreddit exists because the feminists who own the site have allowed them to post. For men who are obsessed with being “alpha” and maintaining “frame,” they have volunteered to position themselves on a lower hierarchy compared to these elite feminists. Every single page view they give reddit, they aid feminists. Every single comment they post, they increase the profit of this anti-man corporation, and even if ads are not always directly on TRP, the huge amount of page views that the subreddit gives reddit overall is definitely used to sell ads sitewide through their advertising spec sheets. So either indirect or directly, everyone who regularly posts on that site is increasing the money that feminists make, improving the popularity of their platform to better bring SJW and far left thought to the masses, and improving the financial support that Silicon Valley feminists receive. How they can reconcile that fact by critiquing me for selling books shows how confused these men are, and how they are merely parroting red pill ideas and not living in the spirit of them. I wish no ill will on these men, but I told them from day one to go forth and build their own platform. They did not listen to my advice, and are now being overseen by the enemy—a virulent matriarchy—whom they so despise, and who can shutdown their so-called “frame” with only a few clicks. When that happens, they are welcome here in this community where they can finally learn from men who live more truly to masculine ideals.

Amazing.

So far the biggest winners in this little manosphere war are those watching on the sidelines, and laughing. It’s reminiscent of the embarrassing spectacle that ensued when Paul Elam tried to declare himself King of the MGTOWs. Expect much more hilarity ahead.

Like Loading...