Now playing: Watch this: Amazon Kindle Fire

Consumers aiming to buy Amazon's current Kindle Fire are out of luck, but a new model may be just around the corner.

The retail giant said today that its popular tablet is officially sold out after becoming the top-selling product since its debut almost a year ago. Amazon wasn't shy in bragging about the Fire, calling it the "most successful product launch in the history" of the company, one that has garnered more than 10,000 5-star customer reviews.

"Kindle Fire is sold out, but we have an exciting roadmap ahead," Amazon CEO Jeff Bezos said in a statement. "We will continue to offer our customers the best hardware, the best prices, the best customer service, the best cross-platform interoperability, and the best content ecosystem."

That roadmap is likely to include the Kindle Fire 2, which Amazon is expected to announce at a new product launch event on September 6.

If the new tablet does pop up next week, it seems Amazon ran out of its current stock of Kindle Fires just at exactly the right time.

The Verge published a picture of what it says is the new Kindle Fire. It did not disclose the source.