Christian lady roleplay Twitter is not new. Fake Stepford Wives-esque Twitter accounts have existed for years, portraying the archetypal middle-class, stay-at-home mother. These accounts are crafted over time to appear as PG (if not G-rated) as possible, until the day Justin Bieber tweets about his new single and they reply with something along the lines of "fuck me in the ear with the hard cum of your sweet music".

The use of these accounts by fans for some sort of guerrilla marketing campaign, however, is new.

Hours after I originally published my story about the soccer moms, I checked the forums where I had found the Lady Gaga fans discussing their plan. They weren't talking about the plan anymore. It had already launched, been noticed, gone viral, and given them (and Lady Gaga) the publicity they wanted.

Now the discussion had shifted to one of community.

"We need to diversify our profiles," one user wrote. "We can't all be middle class, Christian, white women. We need some 'cool dads' to tell dad jokes on Twitter, we need Trump supporters, we need sport fans."

Lady Gaga's fans were beginning to create a community of soccer moms, not so much to harass me, or to harass radio stations, but to create a new group of people – real or otherwise – who all wanted to hear the new Gaga and talk about the pop star nonstop. And while all of this is very nice and interesting and fun, they are still messaging me with requests to be "fisted", or praying for my soul lest I end up in hell, a sinner, when I die.

