Despite having what looked like a winner on its hands, Acer didn’t make a huge effort in advertising the 7-inch Iconia Tab A110 tablet. Still, the “Nexus 7 killer” looked quite enticing to those who heard about it, especially after Acer officially announced that it would be coming with Jelly Bean on board.

The A110 has now finally started shipping, but Acer still doesn’t seem to have learned its lesson – it all happened very quietly, with no fuss around it whatsoever. Then again, we’re not exactly dealing with a full-fledged launch, seeing as there’s only one retailer selling the 7-incher in one European country.

As expected, the honor of exclusively selling the A110 has gone to EBuyer, the UK retailer that listed the tablet on its website ever since August. Unfortunately, besides being the only one shipping the device, it seems that EBuyer also has limited stocks – at the time of this writing there are only 200 units still available.

The pricing has fortunately not budged since the pre-orders started a few weeks back, so you’re still asked to pay £179.98 (including VAT) for the device. That comes to around $290 based on today’s conversion rates, but when and if the A110 will hit the U.S. it’ll surely come for much less (fingers crossed for $180, though $200 seems fair, too).

Before hitting the States, we should probably see the 7-incher going up for sale in other European countries, but also from other UK retailers and straight from Acer UK. Right now, the tablet is nowhere to be found on Acer’s UK or U.S. websites, so we might still have to wait for a while.

For the time being, let’s go through its specs and features real quick and see how the A110 will stack up against the Nexus 7 and Kindle Fire HD:

7-inch TFT LCD capacitive touchscreen with 1024 x 600 pixels resolution and 170 ppi pixel density

Quad-core 1.2GHz NVIDIA Tegra 3 processor

1GB of RAM

8GB of on-board storage (there might also be a 16 GB version coming soon)

MicroSD support for expanding the memory with an additional 32 GB

2MP front-facing camera

Android 4.1 Jelly Bean with not many tweaks or improvements

Wi-Fi 802.11 b/g/n, Bluetooth 3.0 and GPS

USB 2.0

MicroHDMI

3,420mAh battery capable of running for around 7.5 hours of video playback between charges

370 grams weight

7.68 x 4.61 x 0.52 inches dimensions

Basically, the Iconia Tab A110 sports a less capable screen than the Nexus 7 and comes with a smaller battery, but has microSD support, HDMI, and a better front-facing cam. As for the Kindle Fire HD, that also has a cooler display, a dual-core processor that might or might not be slower than the quad-core Tegra 3, better storage options (though no microSD support), no camera or GPS. The software is very different on the Fire HD, which runs a skinned version of Android 4.0 ICS, but ultimately the three tabs, if priced equally, look very similar to us.

Do you agree? Can the A110 go head-to-head with the Nexus 7 and Fire HD and hope to come out on top?