What were they thinking? Zaxby’s went after Chick-fil-A for closing on Sundays but it only backfired on them.

Mocking the fast food giant that is third in popularity in the U.S. was bad advice from the powers-that-be in the ad department at Zaxby’s.

“Where to go for chicken on Sunday”

While the “Zaxby’s Sunday (and Every Day) Chicken” ad never mentions Chick-fil-A, but it’s implied because everyone knows Chick-fil-A is closed on Sunday.

Former NFL player Jeff Saturday and former Major League Baseball player Rick Monday are in the ad running around looking for a place that serves chicken on Sunday.

Social media went bonkers with negative comments about how mocking Chick-fil-A is wrong:

-“Unbelievable how you have to talk down to a competitor for closing on Sunday. Not sure how this promotes your business. Done!”

-“Your super bowl ad is offensive. You don’t need to mock your competitor for closing on Sunday in observance of, and keeping holy, the Sabbath. It’s a jab to Christians, which you seem to think is okay. It’s not and obviously intentional to get negative attention. If your food is better than the competition, focus on that! I’ve enjoyed your food but this ad leaves a bad taste in my mouth.”

-“I’m glad Chick-Fil-A honors a day off for their employees to attend church! You’re not superior – just greedy!”

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Chick-fil-A’s founder, Truett Cathy, has closed on Sundays since 1946

The Chick-fil-A website:

“Having worked seven days a week in restaurants open 24 hours, Truett saw the importance of closing on Sundays so that he and his employees could set aside one day to rest and worship if they choose – a practice we uphold today.”