Samsung's latest advert tells the tale of Samsung vs iPhone over the past 10 years in a 1 minute video. It features a young iPhone fan that faces all the issues that came with all the iPhone models down the years and at the end of the video he finally makes the switch to Samsung. Samsung, in a real cheeky manner titled this video: "Samsung Galaxy: Growing Up". The video is brilliantly savage, not only making fun of the iPhone but making fun of iPhone's fanboys.

The advert starts off with a character that buys the first iPhone and sure enough like most people after that, became iPhone fans. The first dig of the video is on the iPhone 3GS in 2010, this is when Apple became lazy and continuously showed its lack of innovation, the problem with the 3GS that was addressed in this video was an issue that I'm sure most people that used the phone would recognize, its lack of storage space.

The second dig is on the iPhone 5s in 2013. Here our character meets his soul mate, a Samsung fan. They exchange numbers and as he holds his iPhone 5s next to her Galaxy Note 3, you can see the significant difference in screen display. The 5s looks like a toy in comparison. It also shows that Samsung try to innovate more than Apple, by showing the stylus pen being used on the Galaxy Note 3, although nobody ever used a stylus pen to take down someones number before.

The next dig is on the iPhone 6 in 2016. Here Samsung makes fun of Apple failing to make the iPhone water resistant, something which Samsung had added to the Galaxy S7 Edge and something that most other phone companies added to their phones at the time.

The final dig on Apple is on their iPhone 7 and its lack of an audio jack and lack of ability to support wireless charging, a feature that's available on Samsung devices, as for the audio jack, that's a feature that every device has, I still can't understand what Apple were thinking!

Finally, in the advert the iPhone user makes the switch to Samsung and looks happier than ever as he walks pass a group of people standing in queue waiting for the iPhone X and there is one last dig, not on Apple themselves but its rather a dig at Apple's fanboys. The video shows an Apple fan standing in queue for the iPhone X and he has a very strange hairline, if you look closely you'll see it looks exactly like the top of an iPhone X.

Watch the advert here: