The game relies on Apple's ARKit AR platform, restricting it to newer iPhone models (including the 6S and beyond) running on iOS 11. The NBA is the latest big name to try out Apple's tech, which Tim Cook claims will one day be as essential to brands as a website. The likes of Ikea and Edmunds have taken the bait, both releasing AR lifestyle apps aimed at shoppers. But, everyone else (it seems) is busy chasing the breakout success of Pokémon Go. According to recent data from Sensor Tower, games are by far the largest category of all ARKit apps on the App Store. So, don't be surprised if the NBA's small-scale release, which it touts as the first AR game by a US sports league, is followed by plenty others.