(WAFB) - Nearly six years after the launch of the "Pick Your Passion" tourism campaign, Louisiana is spending millions to promote itself on the world stage.



"The state is a commodity in the tourism world. We're competing with Las Vegas, Charlotte, Orlando, and New York, where people are going to want to go to vacation, where people want to host events. So it's a very competitive marketplace," said Jay Dardenne, the current commissioner of administration, who formerly oversaw the Office of Tourism when he served as lieutenant governor.