The latter half of the last century taught us to forget we're men, and the last couple of decades to be downright ashamed of it. Watch a TV show, a political discussion or open up a newspaper. Men at best just don't exist. At worst they're monsters that children and women should steer away from.

Indeed, men themselves are being manipulated every day by the media to look down and frown upon other men.

And it's been working. Men themselves have bought into these hate-fuelled lies of feminism.

But things are now changing. There is now also a growing number of men questioning these lies.

The pioneering work of Rich Zubaty, What Men Know That Women Don't, debunks the baselessness of and hysteria behind feminist ideology. It examines the vast differences between men and women through their physiological, psychological and social dimensions -- and does it in a refreshingly humorous way.

Above all, it provides a close look at who benefits from feminism. (Women is it? Think again.)

This is the THE book for men of all age groups and all backgrounds.