All Blacks captain Kieran Read at the front of the haka on Saturday night.

The people have spoken and Sky TV appears to have listened. For now.

After rugby fans fumed on social media when Sky played a lengthy advertisement for Hyundai between the All Blacks' haka and kickoff in Saturday's rugby test against the Lions, the broadcaster has promised to desist.

In a post on its Facebook page, beginning with a cheery "Hey rugby fans!", Sky wrote: "... You've told us you didn't like seeing an ad break after the haka and before the match started. We hear you, and for the remaining matches of the Lions tour you won't see it again."

Whether that would extend to future All Blacks tests this year was unknown. Sky has been approached for comment.

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All Blacks fans were left miffed just after the TJ Perenara-led war dance came to its conclusion, when Sky cut away to a Hyundai ad featuring Kiwi rally driver Hayden Paddon.

GETTY IMAGES All Blacks halfback TJ Perenara leads the haka on Saturday night.

Coverage cut back in just in time for kickoff.

The move was met with anger by many on social media, with the fury seemingly directed at Sky and Hyundai in equal measure.

One man voiced his displeasure in a lengthy post on Sky's Facebook page.

"I DO NOT pay over $100 a month for you to cross into a ad after the All Blacks have just performed the most amazing haka in the first game against the Lions," Graeme Fisher wrote.

"Fill your boots at halftimes as I am probably heading to the fridge to quench my thirst, but i was very disappointed to see that you ruined my experience tonight by doing that."

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