For our page, we went with something we had yet to see done on a boardgame campaign and added a little flare to a Text + Exemplary Image graphic. Again, for the gif, I set up a frame by frame template on Photoshop where I merely changed the text and image for each goal in the first frame which made each gif. easy to make. We used graphics we had already made for component-upgrade goals, exemplary images (subject to change) from the internet, and even designed-out a few goals we thought would be worth showing. The insert, for example, was something we spent time creating a legit graphic for thinking people would be more inclined to reach the goal if they saw what the actual insert may look like. We also thought it would add some fun for backers to assign Stretch Goal 'Tiers' - mostly so they had an overall benchmark to shoot for. "Oh man, we've almost made it to those Tier 3 Stretch Goals, sweet..(was something no one said but, in theory, it made sense)."

As I mentioned in a prior post, about midway through the campaign we moved the Stretch Goals that backers had already unlocked to the start of the page. Perhaps this would give people who weren't otherwise interested in backing an already funded project some incentive to pledge. We saw a few other campaigns employ this at the time so we jumped on the wave. As far as updating the Stretch Goals, we shared all goals and funding amounts for each Tier and once a Tier was completed, we would post the next Tier in its entirety. Each tier had fewer goals that were more spread out and harder to reach - which is commonplace. It was a way for us to satiate backer's appetites but not show our full hand (because lets be honest, after like $50k we were coming up with goals on the fly).