According to Newzoo’s Global Esports Market Report, brands are expected to spend $128 million on esports sponsoring and another $197 million on advertising around esports video content in 2016. This brings total brand spend to $325 million, or 70% of all esports revenues. This is an increase of 49% and growth is set to continue as more brands make their move into the space. In fact, brands are set to pump more than $800 million into esports by 2019, the same year the total market passes the $1 billion mark.

Importantly, these brand revenues don’t include media rights. As the esports economy matures and more traditional media companies enter the space, the share of media rights in total revenues is expected to increase significantly, and move closer to what we see in traditional sports. In this free report, we take an in-depth look at the current state of the esports market and the huge opportunity presented by the valuable esports audience, for brands both inside and outside the gaming industry.

According to Heinrich Zetlmayer, Managing Director of Turtle Entertainment/ESL: “2016 will see an accelerated growth of non-endemic consumer brands’ engagement in esports.

Peter Warman, Newzoo CEO: “The explosive growth of esports and the ongoing convergence of games and video provides the biggest opportunity for the games industry since the launch of the iPhone back in 2007. Supercell’s Clash Royale, the announcement of Rocket League esports and the $100 million investment into Chinese streaming platform Douyu are some recent examples that confirm this. These are exciting times and I am extremely proud to see our dedicated Newzoo Esports team of analysts work with the majority of esports, brand and media companies to realize the potential. The future of games is the future of media.”

What’s included?