The bottom line is that brands need to centralize their inventories to provide a seamless shopping experience for customers. How does centralized inventory deliver a seamless shopping experience? If you have multiple warehouses with discrete warehouse inventory control software, customers will see different inventory availability on each channel instead of getting a holistic look at available product.

Centralized warehouse inventory management also enables you to practice smart order routing across multiple warehouses. This practice optimizes your fulfillment operations by sending an online order to the warehouse closest to the shopper’s address, reducing shipping costs and time. It also helps companies avoid stock outs by implementing safety stock algorithms and routing orders to the warehouse with the most available units.

As a result, overselling one warehouse doesn’t result in a stock out across the entire supply chain. With the right warehouse inventory management software, distribution centers work together within a multi-warehouse supply chain, ensuring there are no missed sales opportunities.