H-E-B, the San Antonio-based operator of more than 370 supermarkets in Texas and Mexico, has opened an online store to offer shoppers a wide variety of national brands and private label products.

Some 50,000 shelf-stable foods, drugstore and general merchandise products are now available to purchase and ship at HEB.com. Orders can be shipped throughout Texas, to 46 states within the continental U.S. and to military bases worldwide.

The assortment includes such store brands as Central Market Organics and Cafe Ole Taste of Texas Coffees, as well as a broad assortment of general merchandise items, including the popular Mexican-inspired Cocinaware cookware line made exclusively for H-E-B.

Company officials said if a shopper's neighborhood H-E-B doesn’t carry a particular specialty item, they can turn to HEB.com to have it shipped. Also, out-of-state Texans or shoppers who live in Texas cities without an H-E-B store can visit HEB.com to order products.

All customer orders are delivered using standard shipping. Orders are shipped in one to three days and can be sent throughout Texas, to 46 states (excludes California, Alaska and Hawaii), and to any Army Post Office or Fleet Post Office (APO/FPO) address in the world. Orders placed in some Texas cities may arrive the next day.

Shipping fees vary and average $5 to $10 per order. Some products require a minimum order quantity, but all products are priced the same as in-store.

H-E-B has created a “no hassle” return policy for online orders. Any product ordered online can be returned to any H-E-B store for an immediate full refund, or products can be sent back using free shipping.