An NHS trust has been criticised after releasing another questionable sexual health advert.

Walsall Healthcare was already underfire for a promo that asked women if they would give up lipstick and heels to have a child.

But now they’ve released another advert that some people find even more offensive.

NHS advert warns men ‘beware da baby trap’ and wear a condom (Picture: Twitter/@nicolathorp_)

This one is aimed at men and asks if they would give up their video games to raise a baby.


It also says: ‘Bware da baby trap – use a condom’

This did not sit well with some people.

Actress Nicola Thorp, who posted a picture of the ad on Twitter, wrote: ‘Oh my effing god the one for men is even WORSE!!



‘What the hell were they thinking? The ‘Bware da baby TRAP’?!?

‘Can’t young men be treated with respect and decent information? Sexual health education is SO important…but this is not the one.’

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This ad asking women if they’d give up high heels and lipstick for a child didn’t go down too well either (Picture: Twitter/@nicolathorp_)

Ms Thorp had also been highly critical of the ad with the lipstick that was aimed at women, which was spotted on a National Express West Midlands service earlier this week.

Kirstie Jones was travelling on the coach and said she was stunned when she saw it.

She added: ‘I was gobsmacked, I had to look at it again to make sure I’d read it correctly. ‘I couldn’t believe it, it’s so irresponsible.

‘It doesn’t understand women, it implies if you are a mother you have to give up certain things. ‘It doesn’t matter what you look like, what lipstick or shoes you wear when you have a baby.’

Nicola Wenlock, who is Divisional Director of Midwifery, Gynaecology and Sexual Health for Walsall Healthcare NHS Trust, apologised for any offence the lipstick advert caused.

She said: ‘Walsall Integrated Sexual Health worked hard to make sure the communication was relevant, effective and focused.

‘We apologise if this has raised a concern, the intent was to raise awareness of emergency contraception and advice available for those in this age group who wish to avoid unwanted pregnancies.

‘The campaign has played an important role in tackling teenage pregnancy and poor sexual health in our local area which has been reducing steadily year on year.

‘We will continue to work closely with all audiences to ensure we offer the best possible services for them and will continue to review all materials closely for future campaigns.’

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