SCA‘s network of Triple M metro stations are going quiet this July 1 so that men can talk.

There will be no radio shows, no ads and no traffic reports on Triple M Melbourne, Sydney, Adelaide and Brisbane.

The initiative is designed to draw attention to the fact that men often find it difficult, or are discouraged, from talking about their feelings.

So Triple M is using the space where they’d normally talk, to instead encourage men and women to talk to their mates, family or a colleague about mental health.

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The statistics behind the rate of men’s suicide in Australia are stark, with Beyond Blue telling us that this year alone 65,000 people will attempt suicide in Australia. Eight will die every day and six will be men.

“As a network that talks to a lot of Aussie men we feel as though it’s our responsibility to continue to encourage these men to be more aware of not only their own feelings but that of those around them. To reach out if they need someone to talk to or offer an ear to their mates,” said Triple M head of content Mike Fitzpatrick.

“We know it’s sometimes hard to talk about your feelings, but it might be the most important conversation you ever have.

“We are lucky to be able to partner with an organisation like Beyond Blue to help empower our community and continue to break down the stigma surrounding mental health.”

Triple M has rolled out a video campaign featuring talent to raise awareness ahead of the day.

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Triple M is encouraging anyone who wants to start a conversation about anxiety or depression, or who is worried about someone, to head to beyondblue.com.au