During my most recent jaunt out to Los Angeles my work schedule only permitted time for one or two ACL oriented diversions. Since I have been concentrating on getting the hang of my newish Fujifilm X100 Camera, I figured the IWC boutique in Beverly Hills would be as good as place as any to explore during my free time and take some photographs. While I’m still getting the hang of the camera, the sharpness of the X100 is really something to marvel at – especially when capturing the precise and good looking IWC watches.

The IWC shop space is small and bright with specific displays for each of the different watch families. The main wall in the back center of the shop featured the new Portofino collection, which I like more and more and more each time I see them. To me the Portofino pieces are a more refined answer to the Portuguese group. Not sure I can pull off the Milanese bracelet, but I’m sure that there are many guys (especially in Beverly Hills) who can. Of course, if I was on the Italian Rivera maybe I would reconsider my position on the metal bracelet. All that said, I think I have my eye on a Big Pilot more than anything else.

The staff at the shop was helpful and non-intrusive, being patient as I asked questions and tried a series of watches on. The store is small, but still a great low key place to see the IWCs in all of their real life glory. Also, not a bad place to take some photos.

IWC Beverly Hills | 9490C Brighton Way Beverly Hills, CA 90210 | 310-734-0520