What’s in a Name: Why We’re Changing Our Name (and More) in 2017

*This post originally appeared on the Wavelink blog prior to the rebrand in January 2017, when Wavelink, LANDESK, Shavlik, AppSense, and HEAT Software merged under the new name Ivanti.

In the timeless classic Romeo and Juliet, Shakespeare wrote, “What’s in a name?”

This famous line implies that names are simply labels that don’t really matter. After all, Juliet posits, “A rose by any other name would smell as sweet. It’s a nice sentiment, but perhaps (like Juliet) a bit naïve.

If a rose were called skunk weed, you would expect a very different experience when you smelled it. And as Romeo and Juliet’s tragic tale demonstrates, names can unite or divide us.

Names matter.

So what does this have to do with Wavelink?

We’re changing our name in 2017.

As you know, Wavelink was acquired by LANDESK a few years ago. LANDESK is a strong, stable and well-respected company in the IT industry. Our technologies are known for just working. This means being reliable, easy to integrate and use alongside other IT systems, and giving IT the ability to get the job done—whatever that job is—particularly when it comes to operational IT and remote enterprise systems management.

And in 2017, both Wavelink (and our parent company, LANDESK) will change our name. We’ll be one unified brand.

What we do, our commitment to perfect technology and our focus on our industry WILL NOT CHANGE. But we’re also a part of something bigger. LANDESK has acquired several companies over the last several years, such as:

IT service management (TouchPaper)

IT asset management (Managed Planet)

Patch management (Shavlik)

Enterprise-class, ruggedized mobile device management and application streaming (Wavelink and Naurtech)

Mobile email security (LetMobile)

Business value dashboards and reporting for IT (Xtraction)

User environment management for physical and virtual devices, as well as application management and privilege management (AppSense)

They’ll all change too. All these companies will have only one name in 2017. Does this change our focus and our commitment to our customer? No.

Over the next several months, you will start to notice changes in Wavelink (and LANDESK) and the other brands we’ve acquired. We are evolving. Refining our focus. Transforming in ways we never have before. And we want to bring our customers with us, continuing to help you along your organization’s journey to IT maturity.

We will still be the great company you’ve come to know and trust. We will continue to develop and maintain the world-class solutions relied upon by organizations across the globe. But we will be coming together in new ways, under a new company name, and with a new energy.