Shortly before Black Friday – the ‘tradition’ in which consumers mindlessly purchase goods they may or may not need, outdoor apparel and gear retailer Patagonia promised to donate all money from sales on the day to environmental causes.

According to the company’s website, the “fundraiser for the earth” was a huge success. Patagonia expected only to make $2 million on Black Friday, but instead raked in an incredible $10 million.

The best part? Every cent is being donated to grassroots nonprofits working to protect the planet’s air, water and soil for future generations.

The company wrote:

“The enormous love our customers showed to the planet on Black Friday enables us to give every penny to hundreds of grassroots environmental organizations working around the world.”

Company spokeswoman Corley Kenna told The Huffington Post that the idea to fundraise for the Earth was sparked after Donald Trump became President-elect. She explained that Patagonia was looking for a way to show just how important the environment and climate change are.

“We felt that these were issues that united us and I think this is a demonstration that people agree. Our customers agree,” said Kenna.

Because Donald Trump believes climate change is a “hoax” invented by the Chinese, the large donation by Patagonia is considered to be a huge win for environmental activists. The company relays:

“The science is telling us loud and clear: We have a problem. By getting active in communities, we can raise our voices to defend policies and regulations that will protect wild places and wildlife, reduce carbon emissions, build a modern energy economy based on investment in renewables, and, most crucially, ensure the United States remains fully committed to the vital goals set forth in the Paris Agreement on climate change.”

If you’re an advocate for the environment, Patagonia is a great store to support. The retailer donates 1% of its daily global sales to green causes and urges its customers to buy fewer goods to reduce the amount of waste which is common in the fashion industry.