Connection with the area Big Data and the O2O,

more than anything Information that is obtained in the Off-line has increased.

In the online(Website, App, etc.) in the past, we have tracking the various actions(Data) of the customer in the form of access record.

And search for any Search keyword, and come in at any Page, look at what Products or Content, and finally can determine whether to purchase Products.

Now obtains the information off-line Customer of smartphone,

It is possible to acquire behavior information of Customer’s Big data via a sensor installed in the store, Cross Analysis such as online(Website, App, etc.) also allow offline.

Presentation by Martijn Beijk

Currently, <Online and Offline Fusion> is an important, That is to say O2O.

“Online to Offline”(from online to offline) the more or “Offline to Online”(from offline to online) to create how the Strategic Position in the Business and Marketing.

Customer is able to create an environment that can be used free easy service, and anywhere in the real world of Online to Offline.

It came govern era the success or failure of the O2O.

“Omni-Channel Marketing” and the concept of “Omni-Channel Retailing” and it has been used in the same meaning as O2O Marketing.

Thus, company now to collect various data that can be obtained where it meets the customer(Contact Point), we shall make the business and marketing.

O2O in this part is connect to the Big Data(Customer behavior/experience) that has bathed the still recent limelight.

Be it’s in this sense..;

In recent years, the behavior information of customers that the corporation can get off-line has increased significantly.

In the online(Website, App, etc.) in the past, It’s possible to analyze the customer’s connection records(log), and acquires a considerable amount of information.

What keyword search under, What whether saw products, and was what products can find and what was purchased.

Now here it process Step by Step, it’s possible even in offline Customer of smartphone get a lot of information(data), such as through sensors installed in the Store(shop).

you can get a variety of customer behavior information.

This is an important change.

By utilizing such a change in the environment.

How are molting from the “Strategy of Production-Centric”, to change the “Strategy of Customer-Centric” the true is the age that determines the success or failure of companies and organizations.

So attention has been paid to O2O and Big Data of “Strategy of Customer-Centric”.