Tireless commenter typhonblue suggested someone do a post on this ad for the Summer’s Eve line of vaginal cleansers:

Shit, how can I resist a big, slow-moving target like that?

In keeping with my policy of accentuating the positive first, let me say that this is a visually charming commercial with excellent production values. And hell, I’m always a sucker for a martial arts sequence. Welp, so much for the positive.

This is one of those wonderful commercials that’s misogynist and misandrist at once. Damn, we seem to be getting a lot of those, don’t we?

Women, the most important thing you have to offer the world is your genitalia. You’re not a warrior or a hero or a fighter, those are men’s roles. You’re the transport mechanism by which your pussy gets through its daily errands. The most powerful thing in the universe isn’t your mind, or anyone’s mind. It’s not technology or philosophy or the march of human progress. It’s your cooch. Despite being so magical and powerful and perfect, however, your pussy isn’t good enough. You need this fine line of products to fix your pussy and bring it up to an acceptable standard.

Men, you are incapable of love. You don’t want companionship or intellectual stimulation or emotional fulfillment from a woman. You only want one thing, ha-ha, amirite? Furthermore, that isn’t just the only thing you want from a woman, it’s the only thing you want in the universe. All human accomplishment has been entirely hoo-ha based. Sorry if you thought you had any sense of ambition, any higher ideals or principles, but it turns out everything you do is entirely about crotches.

Note, too, that this ad is based entirely on the idea that women exist as objects of desire. Women don’t desire men, don’t do things in pursuit of men. They just stand there being desirable as human civilization revolves around their vag. It’s that same old ugly transactional notion, that women are selling sex and men are bidding for it, wrapped up some bullshit fake empowerment and decent CGI.