Mattel has launched a new range of Barbies that allow little girls to add tattoos to their dolls.

The new Barbie dolls are part of Mattel’s “Totally Tattoos” range, and include tattoos of hearts, flowers, stars, rabbits, butterflies, and a Barbie silhouette. One tattoo though includes a heart and Ken’s name, and is perfectly sized as a tramp stamp on the lower back, as per the picture above.

The Daily Mail reports that not everyone is happy with the move, with one expert claiming that it further sexualizes children’s play. Mattel argues that “This type of open-ended, creative play is a healthy form of self expression that Barbie brings to girls.”

(Img: Daily Mail)