Jones Bicycles, an institution in Long Beach for more than 100 years and a Belmont Shore anchor, will close next month.

Owners John and Lisa Genshock made the announcement Wednesday. A closing sale will begin Monday, April 2.

F.S. Jones opened Jones Bicycles in 1910 on American Avenue (now Long Beach Boulevard). The shop moved to Belmont Shore in 1964, and has been selling bikes, accessories and more ever since. The Gensocks bought the store in 1994 as only the fourth owners since 1910.

“There are just so many stories,” Lisa Genshock said. “Bicycles haven’t changed much, yet they’ve changed a lot. The selection today is incredible. There’s a bike for everyone.”

Genshock credited the old-fashioned approach of knowledge and customer service for the store’s longevity.

Jones is at 5332 E. Second St.