Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Right this very minute, Snoop Dogg is launching the Adidas x Star Wars collaboration at the Adidas Originals store in Soho. Fans have been waiting all morning; Twitterer JustRy counted some twenty people about two hours ago, and we hear the line just kept growing. Everything you need to know about this brilliant stunt can probably be expressed by the photo above, in which Snoop, commanding an army of Storm Troopers, presents an orange sneaker with the help of R2D2. But if you want some live action footage, we've got a video of the Troopers in midtown after the jump.

· Snoop Dogg Will Lead an Imperial March for Adidas Today [Racked]

· JustRy [Twitter]

· fordryan [TwitVid]