Snapchat has set up an international base in London and will book sales from outside of the US in the UK.

The move is a significant departure from other internet companies like Google and Facebook, which have registered the majority of their international advertising revenues in Ireland, as well as a boost to the British tech sector after the Brexit vote.

Snap, the photo-sharing app's parent company, said "the UK’s strong creative industries make this a great place to build a global business".

A spokesman said the move was a commonsense decision that aligned its tax affairs with the business itself. Snap has 75 employees in the UK and plans to expand in the future, as well as more than 10 million daily users.