HONG KONG, Aug. 24, 2017 /PRNewswire/ -- More than 8.25 billion mobile devices are used in the world today1 by over five billion active users, constantly generating or receiving masses of data. This data is highly valuable to numerous businesses and currently, the only way for these entities to acquire this data is by purchasing services from companies such as Google, Facebook, Instagram, Airbnb, Uber and many, many others. What if rather than paying these companies, individuals could sell this data to buyers directly?

Datum is a start-up company working on turning the current model on its head by allowing anyone with a mobile phone to safely and securely share their data. Users will be paid by a blockchain distributed model in the form of a token, aptly named DAT. DAT tokens will be exchangeable for hard currency or cashed out for gift vouchers from companies such as Amazon, Alibaba and others.

"Data is the world's most valuable asset, but controlled and exploited by a few large players. At Datum Foundation, we return data ownership to individuals and let them be part of this new economy." Said Roger Haenni, CEO and co-founder, Datum Foundation.

"The average person connected to the Internet generates 0.77 gigabytes of data per day. Given that there are three billion people connected at any given time on the Internet, there are 2.5 QUINTILLION BYTES2 generated each day." said Daniel Sato, Advisor at Datum Foundation, CEO of Red Robot. "If data is the new currency of the next generation, it opens an unprecedented opportunity for general public to use the Datum Network and monetise."

According to its whitepaper: Datum encompasses the following key elements:

A fast, de-centralized data store allowing users to store structured data securely running on a smart contract blockchain.

The DAT token enabling this data storage and sharing

The data marketplace, enabling individuals to monetize their data on their terms.

Datum is currently at the pre-sale stage, offering early adopters to get involved with the new service and crypto currency. During this round of crowd funding, DATG token buyers are receiving a sliding bonus, starting at 90% and reducing to 50% on the last day of pre-sale, which closes on September 11, 2017 at 14:00 GMT.

The official start of ICO (Initial Coin Offering) is scheduled for September 12, 2017 at 14:00 GMT. Following the conclusion of ICO, DATG Tokens will be converted into DAT currency. Datum Foundation plans to list DAT with a hard cap of three billion DAT.

Datum.network website contains comprehensive information about both the token presale, and the project in general. Interested parties can engage with the team through Slack and Telegram, as well as Facebook and Twitter.

Facebook Page: http://fb.me/datumnetwork

Slack Channel: https://join.slack.com/t/datumnetwork/shared_invite/MjI0MjQxMDQyMzU2LTE1MDIyNzM0ODItZGUzMWE3NDBjMQ

Telegram Channel:

Twitter: https://twitter.com/datumnetwork

1) Source: GSMA Real-time Tracker, Mobile Connections including M2M. https://www.gsmaintelligence.com/

2) Source: IBM Market Research, "10 Key Marketing Trends for 2017". https://www-01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=WRL12345USEN

Press Contact

Mr. Theo Valich

173377@email4pr.com

+852 8172 1022

Datum Foundation Ltd, Units 901-903, Core C, Cyberport 3, 100 Cyberport Rd, Telegraph Bay, Hong Kong,

About Datum

Datum is a BVI and HK registered company. Datum operates a fast, de-centralized data store allowing users to store structured data securely running on a smart contract blockchain.

http://datum.network

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SOURCE Datum Foundation Ltd