Brazilian shirt store Camisaria Colombo used drone-based advertising (or ‘drone-vertising’) to display its Black Friday collection in Sao Paulo’s business district, Vila Olimpia. The objective was to reach executives who stay in the office for long hours and inform them about special offers available on Black Friday at the Colombo shirt store. Check it out in action below.

The agency is Publicis Salles Chemistri, Sao Paulo. What’s your take on drone-vertising, in this case and in general? Ingenious or intrusive? Share this post and your views in the comments below.





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