Thank you for your continued support, this is the 13th consecutive year we have held Rakuten Technology Conference since its launch in 2007. This conference is planned and executed by members of Rakuten’s Tech Community each year with a theme representing what’s in our mind.

In the last couple of decades, as we have moved through the advent of the internet and social networking services, technology has allowed people to express their diversity more clearly. Different people always have different interests, so internet services have been focusing on developing personalized functions, and we believe we should provide a variety of services more suitable for each individual.