MILWAUKEE — This year's July 3 Lakefront Fireworks have been canceled amid the coronavirus pandemic.

American Family Insurance, who are the main sponsors of the event, said the event will not be rescheduled.



“We’re obviously disappointed for the many Wisconsin residents who have made the lakefront fireworks an Independence Day tradition,” said Judd Schemmel, American Family Insurance associate vice president of community investment and partnerships. “However, the continuing uncertainty of the pandemic and concern for the health and safety of participants made it the right decision. American Family looks forward to continuing our support of this iconic community event in 2021.”

In lieu of the fireworks, American Family Insurance will donate to the newly-established Milwaukee Parks Foundation.

“We know this was a difficult decision for American Family Insurance and their partners, and we agree it’s the correct decision,” said Milwaukee County Parks Executive Director Guy Smith. “We look forward to seeing the display return even bigger and better in 2021.”

The event is sponsored by American Family Insurance, T&M Partners, the Milwaukee Brewers, and Milwaukee County Parks.

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