1. Synopsis

2. Analysis of developments in the advertising industry

2.1 The effect of big data on the advertising industry

2.2 Online advertising does not improve the overall result for advertisers

3. The online advertising market

3.1 Online advertising market is maturing

3.2 Online expenditure 2013

3.3 Demographic statistics

3.4 Online advertising revenue statistics

4. Mobile internet advertising

4.1 Background

4.2 Mobile advertising to mature

4.3 Mobile devices increase growth in online video advertising

4.4 Generation Y is driving the online media push

4.5 Underinvestment in mobile advertising

5. Other Market surveys

5.1 Insights into the world of Internet Marketeers

5.2 Australia leader in digital marketing

5.3 Social media sites linked to advertising and buying patterns

5.4 Business advertising to get traffic

5.5 Business presence on social media

5.6 Social Networking Sites

5.7 Children, internet and social networks

5.8 PwCs Australian Entertainment & Media Outlook 2014-2018

5.8.1 Marketing spend shifts from advertising to owned channels

5.8.2 Content is still king, but brands are the new kingmakers

5.8.3 Data analytics the key to unlocking customer value

5.8.4 Marketings influence over business strategy grows

5.8.5 Sector Performance

5.9 Search advertising revenues

5.10 Different (digital) working arrangements

5.11 Being online worth £1,000 a year: BT study

6. Website usage statistics

6.1 Top 10 Australian websites 2010 - 2014

7. Related reports

Table 1 General display industry categories market share - 2013

Table 2 Market shares of key online advertising markets 2008 - 2013

Table 3 Online advertising expenditure and forecasts 2000 - 2015

Table 4 Estimated mobile device advertising in Australia 2008 - 2015

Table 5 Use of social networking sites by age group 2008 - 2014

Table 6 Use of social networking sites by demographic 2008 - 2014

Table 7 Estimated online paid search advertising revenue 2005 - 2006; 2010 - 2013

Table 8 Top ten websites by unique Australian audiences 2010 - 2014

Chart 1 Overview of online advertising expenditure and forecasts 2003 2015

Chart 2 Overview of social networking use by age group 2010 - 2014

Chart 3 Overview of paid search advertising revenue 2005 - 2006; 2010 - 2013

Note: Product cover images may vary from those shown