Detroit Lions' new discounted prices for beer, hot dogs at Ford Field

Kirkland Crawford | Detroit Free Press

Show Caption Hide Caption Detroit Lions-New York Giants joint practice impressions Carlos Monarrez and Dave Birkett share thoughts after the Detroit Lions and New York Giants had a joint practice on Aug. 14, 2018, in Allen Park.

If you’re going to a Detroit Lions game at Ford Field this season, you won’t need as much money for concessions.

The team unveiled new prices for food and drink on Tuesday. At multiple locations at Ford Field now, beer will be $5, a hot dog-soda-chips combo is $10 and a hot dog-beer-chips combo is now $12.

And, at select locations in the stadium — Blitz, the Bud Light Party Zone, Social at Gate D and the Corner Bar and Grille — and for the first 60 minutes after the doors open, you can get a pop for $2, a hot dog for $2, a beer or a cocktail for $3, or a specialty drink for $5.

The doors ordinarily open at Ford Field two hours before kickoff.

“These fan-friendly, value-added food and beverage options are another example of us taking feedback from fans and using it to improve our gameday experience,” Lions president Rod Wood said in a statement. “Over the past year we have spent considerable time working with Levy to get something in place that makes sense for our fans without hurting the quality or speed of service. We’re thrilled to be able to introduce these value options in time for the 2018 season.”

The Lions host the New York Giants in a preseason game at 7 p.m. Friday. The regular season home opener is 7 p.m. Sept. 10 against the Jets.

In recent years, both the Atlanta Falcons and Baltimore Ravens have gone with reduced prices for concessions.

The Lions spent time this spring examining lower concession prices with Levy, the restaurant company that operates concessions both at Ford Field and the Falcons' new stadium, Mercedes-Benz Stadium.

The Falcons, who offer bottomless soft drinks and $2 hot dogs, saw the amount fans spent on concessions increase by 16 percent.

"I'm very pleased with the way it came out and hopefully the fans appreciate it," Wood said Tuesday. "It's another way of listening to them and trying to do the best we can to maximize the fan experience at the game."