PSA Groupe will launch Citroen in India

The PSA Group announced that it will bring the Citroen brand to India. To that end, the Group confirmed that the first Citroen car launch in India has been scheduled for sometime before the end of 2021, after it starts production of powertrains here. Groupe PSA added that the undertaking in India, initiated at the beginning of 2017 with the signing of two joint venture agreements with the CK Birla Group, is a part of its 'Push to Pass' plan. The Group plans to “be Indian in India”, manufacturing both powertrains as well as vehicles in Tamil Nadu.

The Group has set up a manufacturing facility in Hosur, Tamil Nadu where it will produce powertrains as well as transmission units for the domestic and global automotive markets. With the aim to improve sales outside Europe by at least 50 per cent by the end of 2021, PSA will launch Citroen in India, Opel in Russia, and Peugeot in North America.

Linda Jackson, chief executive officer, Citroen, said, "We are very proud to launch Citroën in India, one of the fastest growing markets in the world. Building on the Brand's success in Europe with 5 consecutive years of growth, I am convinced that Citroën’s selling proposition of unique styling, eco-friendly & comfortable cars at the heart of the market has all the potential to satisfy Indian customers."

Founded by Andre Citroen in 1919, Citroën is a French car manufacturer A part of the PSA groupe, the carmaker has launched over 300 models in its 100 years of existence. In 2018, the company sold 1.05 million vehicles in more than 90 markets across the globe.

Emmanuel Delay, executive vice president, Head of India-Pacific Region, Groupe PSA, "This project means to be fully integrated in India with a comprehensive eco-system including local production of vehicles and powertrains, distribution of vehicles and services as well as procurements for the whole Group. Today’s milestone represents a significant step to meet customers’ expectation in India soon."