To maximize profit, tractor trailers need to stay on the road for as long as possible. So to show off the performance and reliability of its vehicles, truck-maker Scania had 14 of its vehicles, manned by 90 drivers working around the clock, circle an empty airport for 24 hours straight to create a gigantic real-time clock when viewed from the air.

A YouTube livestream of the stunt has been running non-stop for the past 22 hours, with the trucks occasionally losing a few seconds here and there, but always remaining in perfect formation. Is it the most accurate way to tell the time? Probably not. But the next time I’m shopping for a tractor-trailer because I want to create a giant Rolex watch in the desert, you better believe my first stop will be the Scania store at my local mall.


[Scania via Cool Hunting]