A pedestrian has died after a fatal hit and run on Great North Rd in Auckland's New Lynn.

Police are reviewing CCTV footage after a man died in a hit and run incident in Auckland.

A New Lynn man in his early 50s was hit by a vehicle on Great North Rd at 9pm on Monday night.

A police spokeswoman said the incident happened on Great North Rd between Stock St and Crum Ave.

CHRIS MCKEEN/STUFF A New Lynn resident has died after a hit and run last night.

"Police are reviewing CCTV footage as part of our enquiries."

St John spokeswoman Melissa Peters said St John ambulance attended the incident.

When ambulance arrived the man was in a critical condition, Peters said.

CHRIS MCKEEN/STUFF A business nearby said the area was "notorious for accidents".

Detective Sergeant Steve Salton said the man had received first aid at the scene but could not be revived and died.

Police believe the driver of the vehicle would have known that they struck someone last night, Salton said.

"We want the person or people in that vehicle to come forward and contact Waitematā Police immediately," Salton said.

"We are also keen to hear from anyone who may have witnessed the crash last night or may have seen a vehicle that has damage to the left front, which they didn't have before.

"The information you have may not seem like much to you, but it could be just what police needs to solve this."

CHRIS MCKEEN/STUFF The hit and run took place on Great North Rd between Stock St and Crum Ave.

A business located near the corner of Great North Rd and Crum Ave said the area was "notorious for accidents".

Contact Waitematā Police on (09) 839 0697 or information can be provided anonymously via Crimestoppers on 0800 555 111.