New concession prices and alcohol sales will be introduced at the Texas Tech men's basketball game on Saturday. The game against Kansas State starts at 1 p.m. at the United Supermarkets Arena.

Six "fan-friendly priced" menu items will be available for $3 or less as part of a new food pricing scale at all Tech athletic events, according to a news release from Texas Tech Athletics. Hot dogs, nachos and 46 ounce-size containers of popcorn will be $2 each. A 20 ounce bottle of water, 16 ounce soft drinks and candy will be priced at $3.

Beer and wine will also be available for purchase. Points of sale will be offered at all main concession stands as well as portable stations throughout the concourse.

Beer and wine will also be served at Rip Griffin Park and Jones AT&T Stadium during baseball and football seasons, after the Board of Regents approved the sale of alcoholic beverages at a December meeting following a presentation by Tech Athletic Director Kirby Hocutt.

At the meeting, Hocutt stressed enhancing the game day experience for fans by offering more affordable concession options, improving internet service at the stadium and following in the footsteps of other Big 12 and Texas universities - like the University of Texas and West Virginia - by allowing alcohol sales in general admission areas.

“As an athletic administration, it’s important that we always stay mindful to the changing landscape that’s occurring in front of us in intercollegiate athletics,” Hocutt said at the time.