It is a truth universally acknowledged that every business needs a Facebook page. The jury is still out on Twitter, but one supposes it can’t do any harm.

How, though, can you make the most of social media? And what should a small business do now that Facebook is giving increasing visibility to, as it calls them, “suggested posts”?

These are, in truth, “suggested” only because a business has chosen to pay for them to be, but either way many firms fear that their own pages are being squeezed out by paid content.



The answer, for many companies, is that paying is the only option. Facebook and Twitter are both, after all, designed to be free for users but not necessarily as free advertising platforms.

