People are calling out Macy's for "fat shaming" plates promoting unrealistic portion control (Credit: Twitter)

Macy’s is under fire for “promoting fat shaming and food guilt” after a woman posted a photo of plates with sections dedicated to different jeans sizes. The smallest portion is labeled “skinny jeans,” the next is “favorite jeans” and the largest one is called “mom jeans.”

Alie Ward, a podcast host, tweeted the image yesterday, prompting responses from thousands of people, many of whom called out Macy’s for their design, which propagates the idea that people must eat less to be skinny.

“How can I get these plates from Macy’s banned in all 50 states?” Ward wrote.

How can I get these plates from @Macys banned in all 50 states pic.twitter.com/1spntAluVl — Alie Ward (@alieward) July 21, 2019

People responded to her post, many claiming that Macy’s is insensitive about “eating disorders” and “body issues,” and that the retail giant needs to remove the plates immediately.

Nothing like promoting fat shaming and food guilt. Who makes these plates? — Lillian Mondaro (@njcoffeejunkie) July 22, 2019

WTF! These are ridiculous, ban them, there's enough people with body issues as it is! — Teresa Leone (@tess1185) July 22, 2019

Yo @macys this is beyond effed up and pretty much guarantees I’ll never spend another dollar at your stores. — stephen carter (@stephenedwardc) July 22, 2019

Jameela Jamil, a body positivity activist, and “The Good Place” star joined in the conversation.

“F—— these plates,” she Tweeted on Sunday. “F—— these plates to hell Macy’s.”

Story continues

Fuck these plates. Fuck these plates to hell @Macys https://t.co/BNOmGszf03 — Jameela Jamil 🌈 (@jameelajamil) July 22, 2019

One person wrote that the illustration on the plate isn’t indicative of anything other than “body shaming.” Their tweet describes how the small portions wouldn’t be able to fit a healthy amount of food — or even “hold like two chicken nuggets.”

All these people trying to defend the shitty design... lol imagine thinking a circle labelled "skinny jeans" big enough to hold like two chicken nuggets is demonstrating "healthy portion control".... The only thing it's teaching is body shaming, and nothing to do with health. — cheese steak (@totodialed) July 22, 2019

Another wrote that the expectations the illustration sets — that eating tiny portions of food is what you need to wear skinny jeans — can enforce dangerous health habits, and “can actually kill someone.”

This is a toxic message, promoting even greater women beauty standards and dangerous health habits. These expectations can actually kill someone, and I know someone it has. @Macys, remove this from all of your stores and denounce the manufacturer. — Anna L Puchkoff (@AnnaPuchkoff) July 21, 2019

The plates were made by a brand called Pourtions and were only being sold at one location. Pourtions’ president Mary Cassidy told HuffPost that the brand feels badly if their plates, which were “meant to be a lighthearted take on the important issue of portion control,” were “hurtful to anyone.”

“Pourtions is intended to support healthy eating and drinking,” Cassidy said to Huffpost. “Everyone who has appreciated Pourtions knows that it can be tough sometimes to be as mindful and moderate in our eating and drinking as we’d like, but that a gentle reminder can make a difference.”

In response to the backlash the design faced, Macy’s commented on Ward’s tweet, assuring her that the product will be removed from all Macy’s locations.

“We appreciate you sharing this with us and agree that we missed the mark on this product,” the tweet reads.

Hi, Alie — we appreciate you sharing this with us and agree that we missed the mark on this product. It will be removed from all STORY at Macy's locations. — Macy's (@Macys) July 22, 2019

These labeled plates are AWFUL and I am glad Macy’s has agreed to remove them. This fuels eating disorders. — Susan Feldkamp (@SusanFeldkamp) July 22, 2019

In an additional statement to Yahoo Lifestyle, a spokesperson for Macy’s confirmed that they have since “quickly removed the plates,” which were only at their “Story at Macy’s location” — their in-store concept shop — at the retailer’s flagship store in Manhattan’s Herald Square, New York.

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