Good morning.

(Want to get California Today by email? Sign up.)

The fight for more housing has a new war room in San Diego.

Increasingly, even well-off professionals are finding they can no longer afford to live in the San Diego area. In October, the county’s median home price was the highest in a decade — $507,500 — according to CoreLogic, a data analysis company.

Part of the problem, housing experts say, is simply a shortage of units that is driving demand. As the number of San Diegans has risen, new housing construction has failed to keep pace.

And one reason for the lack of construction? The residents of San Diego.

In many cases, housing proposals fail because residents pressure officials to reject them on the grounds that they would spoil neighborhood character.