With just over 200 days until the Grand Final, the slogan of the 2019 Eurovision Song Contest in Tel Aviv has been revealed: Dare to Dream.

The slogan was announced by Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest, who also explained the creative narrative behind it, after a meeting with Israeli Prime Minister Benjamin Netanyahu to discuss details of next year’s event.

Inclusion, diversity, unity

“This aspirational tag line represents and symbolises everything that the Eurovision Song Contest is about. It’s about inclusion. It’s about diversity. It’s about unity,” Jon Ola Sand said during the announcement in Tel Aviv.

“Being on that stage, daring to dream you can win the Eurovision Song Contest, be brave enough, be confident enough, standing there performing for a world audience is something that is worth the dream. This is what Netta did last year, when she performed in Lisbon. She went on that stage with a dream — a dream to bring the Eurovision Song Contest back to Israel. And she succeeded. And next year in May, in Tel Aviv, we will all meet to celebrate the good values of the Eurovision Song Contest and we will do it here, with the help of broadcaster KAN and the Israeli team,” he concluded.

Theme artwork?

Theme artwork to support the slogan and the list of participating countries will be revealed at a later date.

Every year the slogan is chosen by the Host Broadcaster and is an important aspect of the event. It is used as the creative foundation of the content’s visual identity, stage design, opening acts, interval acts and postcard production. The first time a slogan was officially introduced was in 2002, when host Estonia chose A Modern Fairytale as its theme.

The 2019 Eurovision Song Contest will take place on 14, 16 and 18 May in Tel Aviv. Stay with us for more official announcements, behind-the-scenes updates and national selection news in the weeks and months to come!

What do you think of the slogan? Let us know in the comments!