MoviePass has maintained that breaking even on tickets is good enough as it is continually finding new revenue streams and partnerships to make it more profitable. MoviePass has already taken steps to perhaps tamper down the frequency with which its most active subscribers use the service. After changing its terms of service, MoviePass made it so that subscribers could only see each movie once with the service, whereas previously you could see the same movie every single day for a month if you so desired. This change coincided with the release of Avengers: Infinity War, the biggest film of the year and exactly the kind of title that movie fans and probably many MoviePass subscribers would want to see multiple times. MoviePass claims that changes to its business model are helping keep it afloat and that all of the new changes with the service will not slow it down.