On Thursday, EA Sports announced their 2016 cover athlete for this year’s Madden NFL video game. Von Miller, the most valuable player of Super Bowl 50, and Cam Newton, the 2015 NFL MVP, were both considered strong candidates. (Miller sacking Newton would have been pretty cool.)

EA surprised the gaming world by selecting Patriots tight end Rob Gronkowski, who is coming off just the third-best season of his career.

Miller was snubbed from the cover, but if you believe in the “Madden Curse,” that’s not necessarily a bad thing. Broncos fans will have mixed reactions to Miller not being the cover athlete.

As for EA’s marketing of the game, all Denver fans will be disappointed.

There have been three official screenshots released for Madden NFL 17, which can be pre-ordered now (it hits stores on Aug. 23). Of those three screenshots, two of them are insulting to Miller.

The above screen shows Miller being hurdled by Rams running back Todd Gurley. In the image below, Miller is being stiff-armed in the face by Steelers receiver Antonio Brown.

There’s somewhat of an explanation for the photos, but it’s not great.

Thus far, only Gronkowski has received a photo of just himself in the game, and that makes sense since he’s the cover athlete. In addition to Gronk, EA also invited Brown, Gurley and Miller to their cover shoot. Those four players are expected to be heavily featured in marketing for this year’s version of the game (scroll down to the bottom of this page to see the first example).

Because three of the four players play on offense, EA wants to show them playing on offense. The only way to include Miller is to have him on defense. That explains why he’s sharing screens with offensive stars, but it does not explain why he’s getting embarrassed in both photos released thus far.

Related Paxton Lynch looks like a player you would create in Madden

Unfortunately for Von, this is not a new occurrence.

In 2013, Miller was in the running to be on the cover of Madden NFL 25, the twenty-fifth edition of the game. In marketing for that year’s Madden, Miller was shown getting run over by former Texans running back Arian Foster.

Miller is one of the highest-rated defensive players in the game (he was 97 overall in last year’s version), so it’s surprising that EA has seemingly treated him poorly in marketing.

There is good news, though. Because Miller was invited to the cover shoot, there’s a possibility that he will get an alternate cover. While that seems unlikely, it is guaranteed that Miller—or at least his likeness—we’ll continue to be used in EA’s marketing. That means we’ll be seeing more of Miller soon, perhaps in a more flattering light.

You can correct this, EA. Don’t let Broncos fans down.