(WHDH) — Gillette is embracing the LGBTQ community in a new commercial.

The shaving giant shared an advertisement on its Facebook page showing a transgender man shaving in the mirror for the first time as his father coaches him.

The ad’s tagline is: “Whenever, wherever, however it happens – your first shave is special.”

It’s part of Gillette’s new #MyBestSelf campaign.

Samson Bonkeabantu Brown, a Canadian artist, stars in the ad.

Brown says he believes the commercial will bring hope to other transgender people.

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