The Chicago Blackhawks’ Game 4 overtime win against the Boston Bruins was not to be missed — that is, unless you were watching in Austin, Texas.

KXAN-TV abruptly cut away in the middle of overtime to plug their morning news team and a Kia dealership. By the time the station went back to the game, Blackhawks defenseman Brent Seabrook was already celebrating his game-winning goal.

One viewer captured how it all unfolded in the video above. He laughed, but it’s doubtful many others shared his sense of humor about the sequence.

This Facebook complaint wrapped things up nicely:

(Thanks to Deadspin for bringing this story to our attention)