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ROSEVILLE-

A new business called Cuddle Connection has hit Roseville – offering cuddles at a price.

Cuddle Connection opens in Wednesday in a small space in a North Sunrise Avenue shopping center. A half hour of cuddling costs $29, and a full hour costs $49.

“We have a very, very clear purpose and intent and that is to help people thrive and feel connected again,” Cuddle Connection owner Kelly Peterson told FOX40. “There’s so many lonely, depressed, lost and broken people out there.”

According to Cuddle Connection’s FAQ page, the service isn’t meant to be therapy – but Peterson says she and her staff of cuddlers are good listeners and sessions can be “comforting and encouraging.”

The business is in the process of hiring more cuddlers.