A TV advert that featured man leaping from a cliff has been banned for encouraging "daring behaviour".

The Advertising Standards Authority (ASA) ruled the Macallan whisky ad, which also ran on Instagram, was “irresponsible” and linked the behaviour with alcohol.

The watchdog also ruled that its “make the call” tagline promoted an idea that risky behaviour could “reap possible reward”.

Edrington Distillers, which makes Macallan, argued that the scenario, which saw the man sprout wings before hitting the ground and soar off, was “fantastical” and a “metaphor about making decisions”.

The clip, which attracted six complaints, showed a topless man standing atop a mountain peak and looking nervous before running and jumping off.