One of the most heartening things I saw this year was when

L’amourose called out LELO

for their HEX condom campaign. In the tweet, L’amourose writes, “Not in our families, not in our industry, not in our society.”

Not in our industry.

It’s a short message, but a strong one. If companies want to demonstrate their commitment to sexual freedom, they should speak out when they see something that harms those values, even if it’s coming from a peer in the industry.