DMEXCO is the meeting place and a community for key players in digital business and innovation. Uniting both local and international professional experiences, DMEXCO offers an ecosystem outlining the future of the digital economy and increasing market value.

Stationed at the Cappasity’s booth, Kosta Popov, the company’s CEO, Natalie Reyes, Cappasity’s CSO, Anna Andreeva and William Hoo, Business Development managers of the company caught and kept the interest of visitors, exhibitors, and speakers alike with the Cappasity platform’s unique capabilities.

Explaining how 3D product images can be easily created and embedded into websites and AR/VR applications, they demonstrated Cappasity’s 3D analytic tool in action and provided the details into how it helps retailers to understand potential customer behavior and preferences.

“Let’s say that 100,000 customers spent twice as much time studying the back of a certain dress than they did the front and they zoomed in to see the stitching, — to insight-savvy marketing team this piece of information could prove decisive” — says Kosta Popov, Cappasity’s CEO.

Judging by the reaction of the DMEXCO attendees, the type of data gathered by the Cappasity.AI, new to the market, will undoubtedly garner demand.

New Products

DMEXCO 2018 also became the debut stage for two brand new products.

Cappasity for Digital Signage

A newfangled 3D product imaging solution for Digital Signage, that will allow customers to interact with goods the way they do it in physical stores, making their shopping experience more interactive. Browsing the goods which are not available at stores, getting a purchase code and ordering home delivery — any scenarios are possible! Retailers will be satisfied as well, as they will be able to fuel better customer interactions and omnichannel experiences.