With their latest collection about to mash up the internet with its arrival on Friday 13th March, Palace continues to introduce a deeper level of technical dexterity to their range. From its inception, the skateboard company debuted with a t-shirt line, since then they've always been deep in the lab seeking out new methods to elevate their range of menswear. The first step towards this scientific approach was the introduction of thermochromic dyes to a line of t-shirts; the ones that change colour when they heat up. This was just the start, and from there the cut and sewn element of the brand has adapted to seed innovation and produce performance enhanced outerwear.

Limitless enthusiasm for design is apparent at Palace and each step in their evolution brings the opportunity to realise founder Lev Tanju's vision with a focus on experimentation in high grade, high concept sportswear, and he rationalises: "It just makes sense for us to try and make more technical stuff. Function is important when you're outside skating a lot." Collaborating with sportswear leaders adidas Originals, Reebok and Umbro has raised their level of knowledge and expertise for what they can achieve with operational sports garments, fabric and production techniques; persistently exploring their mantra to: "Make nice clothes that we can skate in and go to the pub in." The spring/summer 15 collection has diversified further with the striking luxury of 100% British-made felted-wool bombers and the introduction of lightweight running jackets featuring ventilated zipped out sides. Whether paying close attention to superior detailing with branded Palace zips or debuting textured shell material or employing a factory in East London, provenance and great craftsmanship have always been critical to their inventive style. It might be sportswear, but Palace aren't playing games anymore.

palaceskateboards.com

Credits

Text Jeremy Abbott

Photography James Edson

Styling Gabriel Pluckrose

Model Blondey McCoy