The city of Braintree is considering sending controversial ride-for-hire company Uber a cease-and-desist order for operating in the city without hackney or livery licenses, officials said.

The move would be a first by a municipality in Massachusetts in the ongoing battle over the tech giant, which has attracted fierce opposition by the traditional taxi industry.

"It's a very good day," said Stephen Regan, a spokesman for the Massachusetts Regional Taxi Advisory Group. "Hopefully it will be the catalyst for other cities and towns to enforce their ordinances as well."

Yesterday, the Board of License Commissioners voted to have the Town Solicitor draft a cease-and-desist letter to Uber and Lyft, commission chair and Town Clerk Jim Casey said.

"The License Commissioners voted to direct the Town Solicitor to draft language for a cease and desist order for ride-hailing services which do not register their vehicles with the Town via the Town’s Livery Regulations," he said.

He said the commission is not trying to drive out Uber and Lyft, but require drivers for the companies to register as livery or taxi services.

"The proposed policy would not prevent ride-hailing services from operating within the town boundaries," he said.

The commission will likely to vote on whether to send the letter on April 28.

“Like every municipality, we are trying to decipher the rules of the game, and we’re not against Uber, we’re not against marketplace options,” said Braintree Mayor Joseph Sullivan, who is not on the committee. “We’re like every community, trying to handle, determine, what level of oversight is needed.”

Uber contends that they are not subject to existing taxi and livery regulation because they are not a traditional transport company. Rather, they claim, they simply connect riders and drivers through their wildly popular app — a service they say is not currently covered by any existing regulations.

This morning, Uber said it will have a statement in response to the Braintree vote shortly.

Uber and similar service Lyft have faced regulatory scrutiny throughout the state, including by the governor’s office, the city of Boston and other cities.

Gov. Charlie Baker is moving forward with state regulations that would provide consistent regulations throughout the state. His administration has been meeting with mayors and municipal leaders to come up with a consensus.

Currently, state law gives cities and towns the power to regulate and oversee transportation in their municipalities.