The 7 Psychology & Behavior Books Every Product Person Should Read

With some surprises.

Persuasive Technology by B.J. Fogg

Predictably Irrational by Dan Ariely

Thinking Fast & Slow by Daniel Kahneman

Making Habits, Breaking Habits by Jeremy Dean (best book on habits)

Influence by Robert Cialdini

Ogilvy on Advertising by David Ogilvy

Why don’t students like school? by Daniel Willingham