"So when I came here I sort of walked around and thought to myself, what can we do to instill in people that this was coming, that there's a number of days, a number of minutes, hours, seconds, that this is actually going to take place at some point? It sort of became a culture around here. It's not a race to the clock, but there is a clock. You have to be ready when that clock hits zero, no matter what. And what we'll do after the first game is, we'll rewind it to the next game, and then the next game, and then the next game."