A huge percentage of Jordanian riders wear their helmets only as an aesthetic accessory or to avoid a ticket from the traffic police. The Jordan Insurance Company wanted to remind riders that wearing an unbuckled helmet is as good as wearing no helmet at all. They released three print ads that show riders wearing unbuckled helmets that look exactly like the top of their heads. The tagline reads “An open buckle isn’t a helmet. Secure yours before you ride.” Check out the ads below.

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Good art direction by agency Y&R, Amman, Jordan. Share this post with someone who rides a motorcycle and voice your views in the comments below.



