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Arizona update - paid media

From:oshur@hillaryclinton.com To: more john@algpolling.com, David@db-research.com, david@dixondavismedia.com, rich@dixondavismedia.com, jpalmieri@hillaryclinton.com, jsullivan@hillaryclinton.com, creynolds@hillaryclinton.com, kschake@hillaryclinton.com, bfallon@hillaryclinton.com, tcarrk@hillaryclinton.com, tgoff@hillaryclinton.com, mmarshall@hillaryclinton.com, bcraig@hillaryclinton.com, hstone@hillaryclinton.com, Anson.Kaye@gmmb.com, John.Rimel@gmmb.com, jandrews@jacompany.com john.podesta@gmail.com, ha16@hillaryclinton.com, re47@hillaryclinton.com, Jim.Margolis@gmmb.com, jbenenson@bsgco.com, gruncom@aol.com jrosenbaum@hillaryclinton.com, aletsky@hillaryclinton.com, jfromowitz@hillaryclinton.com, nnayak@hillaryclinton.com, ekriegel@hillaryclinton.com Date: 2016-03-15 20:08 Subject: Arizona update - paid media

Team – Wanted to send around an AZ paid media update. As folks may know, over 240,000 early ballots have already been returned by Democrats (this is more than half the total number that voted in 2008) and we believe that Vote-By-Mail will end up accounting for roughly 80% of total ballots casted. We believe we’re leading among these early voters by about 18 points. We can probably expect roughly 25,000 ballots to come in every day going forward - so our fundamental objective during this last week is to target those voters who have not yet voted (older women, Hispanics). While Sanders has now started spending heavily on TV, we do not believe that he is running a VBM or VBM chase program. Leaving nothing to chance, in paid advertising, we’re moving on the following: 1. TV: we’ll be placing heavier buys over the next three days, while ballots are being submitted at their heaviest levels: a. New AZ-specific education ad: *https://hfa2016.box.com/s/zas19ybl2x0c4qdi1bydhq5m21k42ol4 <https://hfa2016.box.com/s/zas19ybl2x0c4qdi1bydhq5m21k42ol4> * b. Brave: https://www.youtube.com/watch?v=pvFWQOesPDo&feature=youtu.be c. Gabby gun spot: https://www.youtube.com/watch?v=mAGr0UrRTl4&feature=youtu.be We’ll then assess our point levels later in the week to determine how heavy we need to be up over the final 4 days. We’ll also consider additional creative. 2. Spanish language TV ads – shipping two ads today: a. Valentía: https://youtu.be/5qEno4T19I8 b. Una de mis heroes (featuring Delores Huerta): https://youtu.be/Q0sB0XrH9XM 3. A new Spanish language radio ad, featuring Rep. Gallego and pushing off Trump/Aprioa – which can be heard here: https://soundcloud.com/hillary-clinton-976818877/otro-joe-hillary-clinton/s-xLrxW 4. Mail team dropped the Giffords gun-contrast piece to persuasion targets who have not yet submitted their ballots (pro-gun universe subtracted). Ballot chase cards are also hitting over 200,000 targeted mailboxes. 5. Digital advertising – a suite of creative and mobilization approaches, focused first and foremost on addressable mobilization targets who have ballots in hand but have not returned them. Then on GOTV with key demographics, specifically Latinos and older women. This will include: Spanish-language video (Huerta/Valentina/Brave), Giffords – both a guns and GOTV message, social networking ballot chase in English and Spanish and banner/search drop-off and locate ads. 6. Newspaper ads: We placed ads in Hispanic newspapers in Phoenix in La Voz <https://drive.google.com/a/hillaryclinton.com/file/d/0B3JWt7FV0OMZdVktdjBnWDJwTFU/view?usp=sharing> and La Prensa <https://drive.google.com/a/hillaryclinton.com/file/d/0B3JWt7FV0OMZeU9QVlFEUHNIUGM/view?usp=sharing> and in Tucson in La Estrella <https://drive.google.com/a/hillaryclinton.com/file/d/0B3JWt7FV0OMZcjgtSnBjV2R0bGs/view?usp=sharing> with a total circulation of 170,369. Lots of moving pieces. Please let us know if you have questions/concerns. Thanks, Oren