Just before Christmas we sent out a marketing survey to all our registered users and our social media followers. We closed the survey today and wanted to present the results in this post. In total, exactly 250 people completed our survey. We would like to thank all of you for your support!

Photo by Helloquence on Unsplash

If you could choose one medium for the Tixl marketing, which one would it be?

This was the first question in our survey. As you can see in the chart below, Twitter and YouTube are the clear winners - followed by Crypto PR and Social Media or Search Engine Ads. We were surprised by how important Twitter was rated.

Marketing Survey: Best marketing channels

The relevance of Twitter (according to our community) may correlate to the answers given to the following question:

What is your opinion on a reward program for supporting activities on social media? An idea could be to build up some small pools where people can get Tixl tokens for spreading out on social media. The number of tokens could depend on the number of followers and other factors.

According to the answers to this question (see chart below), more than 50% of the participants think it is a good idea to set up a social media reward program. However, 32.8% of the participants believe it’s a good idea but are wary of low-quality sharing by “airdrop hunters”. In total, 84.4% think setting up such a program would be a good idea.

Marketing Survey: The idea of a social media reward program

The response to this question has reinforced our plan to continue to work with influencers on YouTube. In addition, we will brainstorm other ideas around social media reward programs. We do appreciate that, with 32.8% of respondents being afraid of low-quality participation, we need to set high barriers to entry to such a program.

Marketing is much more expensive in a crypto bear/sidewards market.

In our survey, we asked for an answer to the following question:

Marketing is much more expensive in a crypto bear/sidewards market. In our situation, the more money we spend on marketing in the current market, the less money we have in a possible next bull market (if we get one). What would you do?

As can be seen in the chart below, the majority of our community agrees that we should “spend less now and keep most of the funds for the possible bull market” which could “lead to a lower Tixl price in the short term”.

Marketing Survey: When to spend the budget?

The overwhelming response to this question tied in perfectly with the way we planned to manage the Tixl budget over the coming weeks and months. Also, the detailed feedback we asked for (as an additional part of this question) reflects what we think. Here’s some examples of the replies we received:

1) Short term price doesn’t matter much. The longevity of the project matters and any other answer is ignorant and irrelevant. 2) I think that the development of the main product has priority. but I would recommend to start marketing measures as soon as the market goes up. 3 ) Right now there are few new people joining the crypto market. People tend to hold their current portfolios and don’t care about other projects. Better to wait until next surge of new people.

Another response that stood out was “If you choose the first option…which I recommend, just make sure you communicate to everyone”. We want to take the opportunity, as part of this article, to announce that we will not be conducting any expensive marketing campaigns during the current phase of the crypto market. That certainly does not mean that we will not do any marketing at all. We will manage the budget carefully and target cost-effective opportunities.

Other creative marketing ideas?

Last but not least, we asked:

Do you have alternative marketing ideas, that could boost the Tixl Hodler base? Creative stuff welcome :-)

We received some really creative and useful answers to this question but don’t want to share our favorite ideas right now. Instead, treat this as a teaser for our New Years' article that will be published on January 8. You can expect that article to represent Tixl Status Update #4. It will include a summary of what has been achieved in 2019 and also what to expect over the first few months of 2020.

The Tixl team wishes all of you a Happy New Year!