If you watched last night’s Super Bowl, you probably saw a Kia ad featuring former Alabama and current Oakland Raiders star RB Josh Jacobs, where Jacobs reflects on the things that he would have told his younger self given the opportunity. It turns out that the commercial was merely a trailer for a six minute feature profiling his story of growing up homeless with a sick father. He, of course, overcame all of that to become a first round draft pick, a NFL Offensive Rookie of the Year award, and recently bought his father a home.

Kia is stepping up to the plate financially as well. As noted by al.com:

In conjunction with the commercial titled “Tough Never Quits,” Kia announced it will donate $1,000 for every yard gained in Super Bowl LIV to three charitable groups involved in youth homelessness — Covenant House, Positive Tomorrows and StandUp for Kids.

Get the tissues out and give the short documentary a watch below.

What a story, and what a difference he is now making in the lives of other children growing up in poverty.

Roll Tide, Josh.