Blue Bell rolls out camo ice cream just in time for dove hunting season

Just in time for kickoff of dove hunting season in Texas, Blue Bell Creameries has rolled out a camo-inspired ice cream flavor. Just in time for kickoff of dove hunting season in Texas, Blue Bell Creameries has rolled out a camo-inspired ice cream flavor. Photo: Blue Bell Creameries Photo: Blue Bell Creameries Image 1 of / 89 Caption Close Blue Bell rolls out camo ice cream just in time for dove hunting season 1 / 89 Back to Gallery

Just in time for kickoff of dove hunting season in Texas, Blue Bell Ice Cream has rolled out a camo-inspired ice cream flavor.

Don't worry, you can actually see it.

The Brenham brand announced the new flavor on Thursday. Camo 'n Cream Ice Cream consists of pistachio almond, milk chocolate, and cream cheese flavors swirled to look like camouflage.

RELATED: Texas penalizes Blue Bell for listeria outbreak

"You see the camo design on everything these days, so we thought why not create an ice cream flavor that looks camouflage?" said Carl Breed, director of marketing for Blue Bell.

It's true. You know that fall is coming soon when Lone Star Beer rolls out its camo beer cans. It's like the changing of the leaves in the beer aisle.

The camo ice cream is only going to be around for a limited run, Blue Bell notes.

RELATED: Blue Bell Ice Cream announces new Cookie Two Step flavor

Earlier this summer Blue Bell released another new flavor, Cookie Two Step.

The company seems to be getting back into fighting shape since its return from an absence last year due to a well-documented listeria outbreak.

In July Texas health officials entered into an enforcement agreement with Blue Bell, penalizing the company $175,000 for last year's listeria outbreak.

RELATED: Texas adopts liberalized hunting, fishing rules for 2016-17

If the company fails to abide by the agreement during the next 18 months, the department can tack on another $675,000 in fines.

With additional reporting by Mark Collette.