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Text description provided by the architects. The contain[it] is developed together with an Alphaville, a sales booth that intends to innovate and break with the use of temporary structures for the sale of real estate projects in the Brazilian market. What is seen in the market today are structures that are very attractive for the public, or structures that are significantly reusable. The idea of the project was to address both aims.

Since this is a development that operates with subdivisions that are often built in stages, situations occur in which a sales booth is built, demolished shortly afterwards, and a new booth is built in an area very close by. There is no significant economic or environmental waste in the process, besides the operational difficulty of playing with different booths in a decentralized manner throughout the country. Therefore, the approach to use the available resources more efficiently focuses on the concept of creating a modular structure constructed in the contain[it] that can be easily moved within the same subdivision or another local one.

The project consists of three modules that perform the program necessary for sales support: customer service area, office and kitchen, bathrooms and water tank. Eventually, these modules can be used separately or coupled to create new environments as required. The project takes into account from the beginning, the premise of reuse of materials and the structure itself. The reused shipping containers possess both the structural function as logistics. The entire project was executed within the factory and all parts are transported within their own containers.

The highlight of the landscape and the use of materials like wood give the structure a fixed character, wherein the container is present but not exaggerated. The container positioned vertically has a water tank that feeds the proper pressure for the bath and the canopy. The construction and installation process is dry, generating little waste in the factory and in the construction, besides having a speed of construction and installation in a short space of time.

The result of this project is the implementation of a new approach that breaks paradigms of sales booths for buildings and resulting in a positive balance of costs and the environment. The adoption of reuse of certified raw materials, the centralized production process at the contain[it] factory and the simple, low intervention assembly, are of great importance in this context.