A popular WhatsApp message shared feverishly lists Narendra Modi ’s name against all 26 Lok Sabha seats in Gujarat and appeals to vote for a Gujarati prime minister once again. Two weeks ago, a 37-page document in Gujarati shared over social media called ‘Chanakatha-Deshkatha-Modikatha’ describes why a Gujarati PM will be a redeemer for the country and cites examples of Lord Mahavir, Chhatrapati Shivaji and other social and religious icons to prove its point.BJP leaders in Gujarat like its president Jitu Vaghani, CM Vijay Rupani, deputy CM Nitin Patel, Union minister Purshottam Rupala and others have been using the popular Gujarati phrase ‘Mosaal Ma Pirasnar (You’ll always be fed well at your maternal home) for Modi. Speaking in almost the same vein at the foundation laying ceremony of Vishwa Umiya Dham Temple Complex at Jaspur on March 4, the PM elicited a rousing response from the Patidar community when he said, "2019 pachi hun chu, etle chinta na karta. Dilli ma je ghar che ne, aa tamaru che!" (After the 2019 elections, I will be there, don’t worry. My house in Delhi is yours), thus setting the tone for BJP’s Lok Sabha polls campaign in Gujarat.The BJP has already gone on an overdrive for a "repeat for the Gujarati prime minister" – "Aapna Narendrabhai 4 PM’ once again", "Namo Again" and T-Shirts, cups, pens, notebooks and pads have been put for sale on e-commerce websites since December last year.Bhanu Parmar, a field researcher with the Centre for the Study of Developing Society (CSDS) says, "It makes sense. A Gujarati prime minister, like Morarji Desai or Gulzarilal Nanda has never served two full five-year terms as PM. Gujarati pride will rage through these elections as well and beat anti-incumbency."It all seems like a flashback of the 2014 general election that routed the Congress in Gujarat and BJP managed to better the Congress’s 1980 performance by winning all 26 seats.Parmar adds, "Already social media chat groups are filled with messages of re-electing Modi again." The BJP had managed 47.3% vote share in 2004 for re-electing A B Vajpayee with the ‘India Shining’ campaign and a strong Modi presence. But in 2014 BJP garnered 59.1% vote share. Congress’s vote share declined from 43.9% to 32.9% during the same time.Gujarat BJP president Jitu Vaghani indicates that the party campaign in 2019 "will hinge on what a Gujarati PM, Modi, has delivered for people of his state"."In the last 55 months, we saw the Narmada dam completion, projects like the bullet train, Dholera SIR, Ghogha-Dahej Ro-Ro ferry service and addressing of farmers’ and industry’s issues."According to assistant professor at CSDS, Mohammed Sanjeer Alam, the campaign to vote for a Gujarat prime minister will pivot around gaining more bargaining power for the Gujarati community at the Centre and will beat local anti-incumbency feeling, "The campaign for re-electing Modi shifted away from the Gujarat model long ago. Modi has always mentioned his Gujarati origin," says Alam. He adds, "Modi is reconstructing his brand image of being a decisive PM, and that his priorities are terrorists, lawlessness and corruption." Back in 2014, Modi in his rallies in Gujarat used to refer to Sardar Patel and say, "Gujarat lost an opportunity in 1947, but now you have a chance to make a Gujarati the PM." He would then ask, "Will you lose the opportunity this time?" And the crowd would reply with a roar, "No."Modi had also made an effort to woo first-time voters. Of the 876 respondents surveyed in various age groups, nearly 56% of the 18-29 years age group opted for BJP. Similar was the case for 30-39 years and 60 years and above age groups.Dinesh Shukla, veteran political analyst, says, "In 2014, BJP made an emotional appeal for a Gujarati PM and in 2019, I feel no other pitch may work other than this." He adds, "The Gujarat BJP does not have any other tall leader even at the national level whose name can get votes." Shukla expects a marginal drop in vote share as voters who had voted for BJP their first time were impressed by the idea of a Gujarati PM in 2014.’’ Leader of opposition Paresh Dhanani too said, "Though Gujarat voted for a Gujarati PM who made many promises, none of those have been achieved, and neither has the economy of the state improved."