One of the fan-favorite ongoing jokes in Psych is the many nicknames given to Gus. Over the years, Shawn has made up over a hundred nicknames for him. Gus has also made up many names for himself, and other characters (both reoccurring and guest) have made up some nicknames for Gus as well.

In the Season 8 episode Cog Blocked Gus took the lead and came up with some names for himself. Here's the list of names he told the waitress at the Buena Vista Lounge:

Dr. Alan Champion Angela Bennett Jack Devlin Jason Bourne Jack Bauer Tony Stark Billy Elliott Ferris Bueller Edward Scissorhands Hans Solo Hans Landa Han-Na Montana Mr. Popper Mr. Bee Mr. Ripley Mr. Deeds Mr. Pink Mr. White Mr. Brown Mr. Blonde Mr. T Dr. T Dr. Jekyll Dr. Phibes Dr. Evil Dr. Horrible Dr. Dolittle Frodo Gandalf Bilbo Neo Morpheus Trinity Simba Zazu Ross Chandler Joey Jerry George Elaine Kramer Kirk Spock Picard Data

Denzel Diggs Underwood Morris Chestnut Washington (Given by Emmanuelle) - "Cog Blocked"

Burton Guster Black Spencer - "A Nightmare on State Street"

Bill Poopingtons

All the Pips in One

Leggo My Eggo

Ding Dong Ditch

Clod O'Dirt

Big Papa Pump

Lemonalemonalemona Lime

Norman Brown Butter