





STRATEGIC MANAGEMENT FOR BUSINESS: COURSE SYLLABUS

Fall 2014

Instructor: Steve Ballmer

Classroom: Stanford, Room 666

Office: My 300-room mansion on the top of a mountain

Office Hours: I’ll be available to students when the Microsoft App Store is a success

Contact Info: Kiss my bald head

Description: This course will provide business students with the knowledge and skills to plot the course of an enterprise, especially in how to navigate a product’s journey from inception to complete and utter disaster.

Organization: This is an unconventional course, in that there are actually no complete lectures. Instead, utilizing something called the Longhorn method, Professor Ballmer will start each lecture passionately, suddenly stop and postpone it indefinitely, and then return to it weeks later when everybody is past caring about it.

Course Objectives:

1.) To teach students on how a business can develop its own product line by copying from others, borrowing only the worst ideas and leaving the good ones behind.

2.) To introduce students on the best practices for ignoring technological trends (i.e., the emergence of the Internet) and scrambling to keep up with them when vastly behind the times.

3.) To acquaint students with the notion of being complacent when a business has reached a certain level of success and to prepare students on how to properly underestimate one’s competitors.

Grading Plan: Much like the historical practices of Microsoft, Professor Ballmer’s class will enforce the use of stack ranking. As a result, despite all actual grades, a guaranteed 10 percent will fail, and another 70 percent* will need to plead with Professor Ballmer for a passing grade at the end of the course.

* More than likely, the “adequate” 70% will become students at other universities and become more productive in those environments.

Required Supplies (one of each):

Surface RT

Surface Pro 1

Surface Pro 2

Surface Pro 3

Course Topics:

How to Reduce Costs by Reducing Market Share

Keep It Stupid, Simple: You Have to Spend Money to Lose Money

Pull a 360: How to Make Your Business Go in Circles and Never Really Go Anywhere

The Key to Marketing Is Confusing Commercials

Everybody Loves a Bully: Lose Respect in Your Industry by Being Hostile to Collaboration

Developers, Developers, Developers

Go Clippers

Classroom Rules of Conduct: Students are encouraged to be belligerent and assertive when participating in discussions. Any sign of weakness will not be tolerated, and those offenders will be sent to the corner of the classroom and forced to wear the Kin Beanie as punishment.

Suggestions for Success:

Professor Ballmer says “When it comes to making big decisions, just do everything in the opposite way that I did…oh, and remember to make friends with people on your dorm floor.”

Peter Bolton is the author of Blowing the Bridge: A Software Story and has also been known to be a grumpy bastard on occasion.