Chapter 1. Understanding Search Engines

a) Meaning of Search Engines

b) How Search Engine Index and Rank Pages

c) Types of Search Engines

d) Web Crawling, Indexing, Searching, and Penalization policies of

search engines

e) Google, Yahoo, MSN and other major search engines —Competitive Analysis

f) Difference between ethical and Organic search engine results

Chapter 2. Introduction and Overview of Search Engine Optimization

a) Meaning of Search engine Optimization

b) Difference between Off page and On page optimization

c) Difference between SEO, SEM and PPC

d) Geo Targeting

e) How to do Competitive analysis of sites

f) How SEO grow your business

Chapter 3. Website Structuring

a) Difference between static and dynamic websites

b) Basics of html

c) Search engine compatible designing

d) Selection of keyword enriched domain names

e) Directory and URL structuring

f) Cascading Style Sheets (CSS)

g) Page File Extensions

h) Navigation Menus

i) Server Side Includes (SSI)

Chapter 4. Search engine friendly content writing

a) Latent Semantic Indexing and SEO

a) Incorporating Keyword into your Content Pages

b) Creating H1, H2….within Content

c) How to frequently add content to your site.

e) Why content is the king?

f) Disadvantage of using Duplicate content.

Chapter 5. Keyword Research and Analysis

a) Choosing the right keywords

b) Keyword Density, Keyword prominence and Keyword proximity

c) Keywords in URL and File names

d) Keywords in Meta Tag.

e) Keywords in Headings and Images.

f) Google adword tool, word tracker tool and other useful keyword research tools

Chapter 6. Onpage Optimization

a) Title Optimization

b) Meta Tag Optimization

c) Important HTML Tags

d) Keyword Optimization and synonyms

e) Link Optimization

f) Image Optimization

g) Creation of HTML and XML Sitemaps

h) Robots.txt creation and implementation

i) W3C validation

Chapter 7. Three types of SEO Techniques

a) White Hat SEO

b) Grey Hat

Chapter 8. Offpage Optimization

a) Directory Submission

b) Article writing and Submissions

c) Blog writing and submissions

d) Writing Blog and forum comments

e) Press Release Submissions

f) Classified Postings

g)Guest Posting

h)Blog Commenting