There is surely no shortage of data in the modern enterprise, and data is the fuel for AI. Yet packaging that data in machine learning models remains a huge challenge for large companies. Without that capability, automating processes with AI underpinnings remains elusive for many companies.

RealityEngines wants to change that by creating research-driven cloud services that can reduce some of the inherent complexity of working with AI tools. We are excited to be including Bindu Reddy, co-founder and CEO at RealityEngines, at TechCrunch Sessions: Enterprise, taking place in San Francisco on September 5.

Reddy will be joining investor Jocelyn Goldfein, a managing director at Zetta Venture Partners, and others. They will be discussing with TechCrunch editors the growing role of AI in the enterprise, as companies try to take advantage of the capabilities machines have over humans to process large amounts of information quickly.

She knows from whence she speaks. Before founding RealityEngines, Reddy helped launch AI Verticals at AWS where she served as general manager. She was responsible for bringing to market Amazon Personalize and Amazon Forecast, two tools that help organizations create machine learning models.

Before that, she was CEO and co-founder at yet another AI startup called Post Intelligence, a company that purported to help social media influencers write AI-driven tweets. She later sold that company to Uber. If that isn’t enough for you, she served as head of Products for Google Apps, where she was in charge of Docs, Sheets, Slides, Sites and Blogger.

Early-bird tickets to see Bindu and our lineup of enterprise influencers at TC Sessions: Enterprise are on sale for just $249 when you book here; but hurry, prices go up by $100 soon! Students, grab your discounted tickets for just $75 here.