Just few years ago the only name in the movie rental business was Blockbuster and of course it ruled the industry. The value of blockbuster was estimated $8 billion at the end of 2005 with the $500 million cash flow, 8000 stores, 25500 employees and more than 6000 DVD vending machines. It was almost impossible for NetFlix that was using postal service to distribute DVDs to the users, to defeat the giant competitors like Google, Microsoft, Amazon and Blockbuster in the market.

It was a good luck of NetFlix and almost bad luck of Blockbuster that it became bankrupt and lost its worth and business operations in the world. This is the time when NetFlix rose on the surface of video industry of the world. Blockbuster had to close its business operations in most of the regions and most of its outlets were closed due to lack of funds. NetFlix utilized this time quite nicely and gained 16 million subscribers that enhanced its income and made its worth 13 billion dollars by the end of 2010. In 2000, most of the Americans did not have broadband and used video cassette rental to watch movies and blockbuster and NetFlix both knew that the next generation is the video streaming.

Unfortunately blockbuster could not work on this project and remained on the fundamental approach but NetFlix worked on it and attracted thousands of customers in America to the online streaming after few years. NetFlix worked hard to achieve this goal even it had to work 16 hours to download a movie at that time. The project was in the future planning but it got bankrupt and then everything destroyed within few days. Blockbuster even with the big name and vast business operations could not manage its business quite efficiently and went down. The launch of YouTube and other Web 2.0 sites enhance NetFlix to go ahead to online video streaming and it did within days. NetFlix knew that it will have to do this if it wants to remain in the world market. The strategies of NetFlix are quite efficient to attract subscribers from all over the world. NetFlix offer one month free trial for its users and allow them to watch unlimited movies, dramas and other TV shows of their choice without any restriction. NetFlix does not charge any sign up fee for its subscribers and let them to experience the new world.

After one month you have a choice whether to upgrade your membership or not. More than 95% people upgrade their membership to the NetFlix after free trial because the experience is quite amazing with NetFlix. Moreover you have to pay for a month only for your subscription and don’t need huge amount to take membership of NetFlix. You are free to cancel you membership anytime without any question. You have to pay for only one month from the date of your choice. NetFlix does not force you to pay on a pre-defined specific time for the membership fee.

For more information visit: http://www.netflixoverseas.com/