

Well, our Information is Beautiful Awards challenge on movie budgets is proving more popular than a DVD of Juno on a wet afternoon.

We’ve had loads of great entries already. And some amazingly creative ideas are popping up.



Like, Jermone Cukier‘s explorations of the dollar value of individual features of a plot. He cross-referenced keywords for each movie on IMDb with box office return. The result? A price tag for each plot element.

Having an explosion in your film could earn you $150m, he finds. A love triangle $37m. And a psychopath – just $32m. See the list.

All this is very exciting and creative so we’re extending the closing deadline by a week.

You now have until Monday 6 February to get your ideas to us.

» Check out the challenge at InformationIsBeautifulAwards.com

» Check out the data



You can create a design, an interactive piece or even a sketch on a napkin to tell your own movie stories. The winners share a showbiz-worthy $5,000 prize-pot, thanks to kind sponsors Kantar.com.

In the meantime, why not explore this revealing snippet of data. Top 10 films for each year not by Hollywood’s favourite, gross. But by profitability, percentage of against budget, not just cash-pull. Changes the top 10 movie charts considerably…

See the data sheet in Google Docs