NBC has had less than a month to promote its new one-hour detective drama "Awake," in contrast to "Smash," the other midseason addition to the network's prime-time schedule.

Although both series got a marketing budget of less than $10 million, the network had three months to plan the ad campaign for the Feb. 6 debut of the Broadway drama "Smash," which included a blend of print advertisements, trailers and billboards.

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