Asus is reportedly ending development on its ZenWatch line of Android Wear smartwatches, according to a report today from Digitimes that cited sources in Taiwan's supply chain. The report is unconfirmed and The Verge has reached out for comment.

The Digitimes source claims that Asus is shipping an average of just 5,000 to 6,000 ZenWatch units per month across the product line, sales that are low enough that Asus is expected to discontinue the product line.

If true, Asus exiting the Android Wear business would mark yet another major hardware manufacturer bailing on Google’s smartwatch platform, alongside companies like Motorola (which has put off smartwatches “indefinitely”) and Samsung (who has shifted focus to its own Tizen-based Gear line). The ZenWatch products were among the most affordable Android Wear devices, too.

But even as traditional hardware companies are backing away from Android Wear devices, fashion companies seem to be picking up the slack; a host of new Android Wear 2.0 watches is set to arrive later this year from decidedly less tech-focused brands like Tommy Hilfiger and Hugo Boss.