Dive Brief:

Holiday shoppers will spend an average of $57 more on Black Friday than on Cyber Monday this year, but a great majority (68%) of Black Friday shoppers will be doing most of their shopping online, according to a survey of more than 1,500 U.S. shoppers from deals site BlackFriday.com emailed to Retail Dive. Rival deals site BestBlackFriday.com found slightly fewer (55.9%) prefer online holiday shopping (up from 51.4% last year), while 44.1% prefer stores (48.7% last year) and most are planning a mix, according to a report emailed to Retail Dive.

Nearly a third of holiday shoppers (31%) say they'll do most of their shopping on Black Friday, while 22% say the same of Cyber Monday. Those heading to stores aren't likely to rush, with the biggest crowds likely in the middle of the day: 17% are going later in the day compared to 15% in the morning, according to BlackFriday's report.

The expected average spending for Black Friday ($472) beats Cyber Monday ($415) this year, and shoppers expect the best deals on those shopping days to be on Amazon. Nearly a quarter (24%) always price compare on Amazon on those days, according to BlackFriday's report.

Dive Insight:

This year will have one of the earliest Black Fridays ever, but many shoppers are already finished or plan to finish with their lists well before Thanksgiving.

Some 5.4% or 13.6 million people are already done with their holiday shopping (down from 8.3% last year), 18.2% (46.3 million people) will be done before Nov. 1 (up from almost 17% last year), and 84.3% will be done before Christmas Week (up from 80.3% last year), according to BestBlackFriday.