(PHOTO: ALEJANDRO DANS NEERDAARD/SHUTTERSTOCK)

Thanks to a tweet from sociologist Sarah Sobieraj, we learned of a powerful campaign to raise awareness about gender inequality from the arm of the United Nations dedicated to empowering women. The designers of the ads did Google searches, allowing the auto-complete to fill in word stems with the most commonly searched phrases. The results are eyebrow-raising.

I was curious to find out what my personal Google machine would spit out and, also, what the equivalent searches for men would return. Below, I reproduce the ads, followed by my own results. Eyebrow-raising. As a bonus, I did the searches for feminists.

I guess we still need feminism. Unfortunately....

This post originally appeared onSociological Images, a Pacific Standard partner site.