Stepping in eighteen months ago as vice president of developer and publisher relations, Adam Boyes began his career with Sony at the perfect time. With the development of the PlayStation 4 solidifying and the need to change the company's public messaging becoming more apparent, Boyes pulled from his experience at EA, Next Level Games, and Capcom to help shape a more approachable platform. We spoke with Boyes at Gamescom 2013 about the history of the redesigned developer outreach efforts and what it takes to bring Blizzard, Bungie, and The Elder Scrolls to the PlayStation.

Watch the video interview with Adam Boyes below to learn more about Sony's internal push to work with the best independent and big-studio developers around.

You can learn more about Microsoft's developer relations push in this video interview and Nintendo's in this article.