Even though it may look differently, there are some very powerful women active in the world of Bitcoin and digital currency. Elizabeth Ploshay McCauley is one of those females that deserve nothing but respect from the community. Her hard work has been paying dividends for the Bitcoin ecosystem throughout the years, and she has now taken on a role at Coinsecure to boost Bitcoin adoption throughout India.

Elizabeth Ploshay McCauley Joins Coinsecure

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The name Coinsecure might not ring a bell with every Bitcoin community member, although the company has been around for a little while. By looking at ways to connect India and Bitcoin, Coinsecure is targeting a developing market where financial services are hard to come by for everyday consumers.

Based on the information to be found on the Coinsecure website, the company is looking to position itself as India’s fastest 24/7 real-time Bitcoin trading platform. This statement puts a lot of pressure and responsibility on the team members, as India is not an easy market for Bitcoin adoption just yet.

Even though the number of smartphones in circulation is on the rise in India, that does not mean Bitcoin will be embraced all of a sudden. Granted, Bitcoin is available on mobile devices regardless of the operating system used but still requires an internet connection to send and receive funds.

Now that Elizabeth Ploshay McCauley has joined the Coinsecure team, the plan is to move things along at an accelerated pace. Elizabeth Ploshay McCauley will take up the role of Head of Global Business Development, and her main task is to come up with creative ways to enable stronger global connections to grow Bitcoin throughout 2016.

It is not the first time Elizabeth Ploshay McCauley gets a lot of attention in the Bitcoin industry, as she has been a well-respected evangelist for the digital currency over the course of several years. A positive and open-minded approach to Bitcoin has landed her opportunities to work with prominent industry members, such as the BitGive Foundation, Bitcoin Foundation, and Bitpay, to name a few.

Quickening the pace of adoption in any part of the world is a major hurdle to overcome for Bitcoin companies. Seeing how Coinsecure has been targeting the Indian market for quite some time now, the new Head of Global Business Development will have her work cut out for her.

Bitcoin Interest Is Growing in India

This announcement comes at a very opportune time, as the recent Bitcoin price volatility has led to an increased interest in digital currency in India. With daily volumes and liquidity at Coinsecure on the rise, the time is now to start making more headway in the country.

Coinsecure made another announcement as well, as the Bitcoin company has added two now banking partners to their repertoire. Both HDFC Bank and YES Bank have partnered with Coinsecure to facilitate Bitcoin and fiat transfers across India. This brings the total to four different bank partners for Coinsecure, which is quite an impressive number.

The road for Coinsecure will not be easy, though, as they are not the only Bitcoin exchange in the country. Unocoin and BTXCIndia are both established names in the digital currency world in this region. However, all of these companies are looking to achieve the same goal, which is putting Bitcoin in the hands of as many consumers in India as possible.

Source: Coinsecure Blog