Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

Microsoft announced today that Acompli, the email management app it acquired last month, will become Outlook for Android and iOS.

I interviewed Peter Farago, former CMO of Acompli, to discuss his marketing strategy that assisted in getting Acompli acquired.

Peter covers why having a “dream team” is important and what aspects of startups and Silicon Valley culture could be applied to almost any organization.

Key Insights from Peter:

“At a small business…you don’t walk in with big budgets or a big history you can franchise…scale, resources, and focus are what change a lot when you’re very, very early stage [start-up].”

“Email is something that people use differently, depending on who you are….[we asked], ‘What is it that we are making that can improve business users’ lives through email and help them work better, from anywhere. What is that story going to be?'”

“The best way to iterate fast is to get a lot of feedback.”

“[The main positioning] idea we went with was, ‘Email just got a promotion, and now it’s your turn.'”

In this episode of Marketing Nerds, we cover:

Why having the right people is important

How Peter’s early experience working for Electronic Arts (specifically on Sims 2) helped shape his methods for working with startups

What all organizations can adopt from the startup mentality

What to focus on first before launching a product or service

To listen to Marketing Nerds with Peter Farago:

Download or listen to the full episode at the bottom of this post

Subscribe via iTunes

Sign up on IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode

Listen on Stitcher

Think you have what it takes to be a Marketing Nerd? If so, message me on Twitter or email me at kelsey [at] searchenginejournal.com.

Advertisement Continue Reading Below

Disclosure: Congrats to Acompli co-founder Kevin Henrikson, also a co-founder of Alpha Brand Media, which is the parent company of Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!