As a highly experienced consumer goods sales and revenue executive with a career spanning nearly 25 years, Mr. Heffernan joins Ignite with a deep understanding of global sales, trade marketing, business development and high-level packaged goods management experience. At Ignite, Mr. Heffernan will oversee all sales activities and fully manage revenue sales streams for both Ignite's cannabis and CBD products.

Previously, Mr. Heffernan was the VP of Business Development at California Natural Products where he oversaw all sales operations and activities. Mr. Heffernan's career includes extended tenures at Proctor & Gamble and Cadbury Schwepps as well as working with King's Hawaiian Holding Co. With a proven track record in brand experience and sales operations within mass retailers, grocery, club stores, and convenience stores, Mr. Heffernan looks to further develop Ignite's vision for global expansion.

Mr. Heffernan stated, "I am very excited to be joining the Ignite team and driving the company's mission to become the first global super-premium cannabis and CBD brand. I'm thrilled to have the opportunity to work with Ignite's top tier management team and leverage my experience to grow the Ignite brand within an industry that is primed for explosive growth."

Heffernan joins the team soon after the recent appointment of Jim McCormick as company President and reflects Ignite's goal to expand and build a best in class management team, focused on both strategy and execution.

Mr. McCormick added, "We are very fortunate to have Curtis join the Ignite team. His experience, developed within world class organizations, will help shape Ignite in the same fashion. Curtis' passion for the industry and Ignite will further solidify the winning culture we are rapidly developing within the company."

About Ignite International, Ltd.

Founded by Dan Bilzerian, based in Los Angeles, and spanning a wide variety of cannabis and CBD products, Ignite has built the world's first global super-premium cannabis lifestyle brand. Ignite is currently for sale in dispensaries across California and Nevada, with the company's CBD products sold nationally online. From packaging and branding, to what's inside, Ignite delivers at the highest level and builds on the foundation that trust and quality truly matter. For more information on Ignite's complete line of products, visit Ignite.co.

SOURCE Ignite International, Ltd.

Related Links

https://ignite.co

