The Indigenous fashion scene is ever-evolving, and while designers continue to develop their tribes’s traditional designs, there’s also an emphasis on innovation more than ever before. The latest category to get an unexpected Native twist? Streetwear. Emerging street-focused brands are using bold graphics and logo mania to draw awareness to their culture’s history, teachings, and adversities. These talents are using punchy clothes to reclaim their heritage—and given streetwear is often used for political, social, and cultural statements, it serves as a surprisingly effective medium.

A wide range of streetwear was on display at Vancouver Indigenous Fashion Week last month. In addition to some of the most recognized Indigenous designers today such as Lesley Hampton, Sho Sho Esquiro, and Angela DeMontigny, the week’s buzziest stars were newcomer streetwear brands. Labels such as Mobilize and SRO (more on them below) showed graphic collections that paid homage to their respective communities while drawing awareness to their people’s stories. (SRO, for instance, showed a collection entirely dedicated to the tight-knit community in East Vancouver, where it is based.) These new talents are part of a bigger rise of Indigenous streetwear brands on the market, with established brands such as The NTVS, OXDX, and more gaining popularity on social media platforms.

Below, meet four Native American–owned streetwear labels to watch out for in 2020—and how their clothes empower the Indigenous communities that they come from.