It was announced at CES 2017 that 3D support was being dropped from all OLED TV and IPS LED TV models - this is assumed to be because LG Display wanted to meet brightness targets for their 2017 panel range and so 3D and the filter had to go to allow these changes.

..:: Update 17th Jan ::..

This may not be the case as a quote from LG to FlatPanelsHD read as follows:

"As said, 3D has been removed but that decision was not driven by engineering concerns. It has not affected the pixel layout or brightness in any significant way. 3D is just no longer a big selling point, says LG."

LG Display make the OLED panels for LG Electronics, Panasonic, Sony, Loewe & Philips so this decision affects most brands on the market currently.

They've added 3D sound with Atmos but removed the 3D vision - you'd have thought they'd have worked together well.

There are hundreds (if not thousands) of us across the world with large 3D Blu-ray collections who have paid literally thousands of dollars / pounds / euros for these disks which we paid a premium for over 2D Blu-ray do not want to lose access to these when our 2016 OLEDs bite the dust.

The 2016 OLED range were the pinnacle of 3D in the home and LG offered the best solution that has ever been seen in the consumer space for 3D. The brightness issues were resolved with brightness levels for 3D of 110cdm which is just behind what a calibrated 2D SDR picture would be and much brighter than anything before it.

Everyone who has seen my 2016 LG 65E6 OLED is more impressed with the 3D than the UHD HDR capability. Even when it was sat next to a Panasonic 65DX902 people in my home were more impressed with the OLED 3D than HDR on the high brightness LCD TV.

I am asking that in 2018 you reconsider the stance and even if it's a lower end set with a slightly advanced 2016 panel with a lower brightness / NIT level than the other 2018 sets you will have customers willing to spend high OLED prices.

I do not know what your research has shown but in the owners forums on places such as AVForums in UK and Europe and AVSForums in the USA many people decided between the B6, C6 and E6 because the latter two supported 3D. People who liked the curve and wanted to save some money bought the C6. People who disliked curves but wanted best of breed 3D support bought the E6 (or even G6). People who disliked the curve and weren't bothered about 3D bought the B6.

Please don't make the mistake of assuming it all came down to the soundbar as you'll see from many forum posts this was not the case - for some maybe but not for all.

I personally bought the E6 because I wanted a flat TV with 3D - the soundbar doesn't even get much use at all here.

There are now many people chasing 2016 OLED TVs because the 3D has been dropped across the entire 2017 range and they have waited and are now disappointed with the CES announcements.

So LG please reconsider the choices made in 2017 - it would be a shame that the passive 3D that LG developed on UHD OLED TVs is consigned to the history books because of the marketing brightness war with Samsung (who never really did 3D right with their active solution either).

Please just give us consumers an option rather than tossing 3D entirely - many other manufacturers tossed it because they couldn't do it properly. LG can and did and hopefully will again.