First, women donated to Planned Parenthood in honor of Mike Pence. Now, they can think of Donald Trump when they get their birth control.

Nurx, a startup that prescribes birth control through an app, will give new users credit toward free birth control when they use the not-so-subtle code "Donald Trump."

The promotion gets users $45 toward birth control provided by the telehealth startup. Of course, many forms of birth control are already free through the Affordable Care Act. But Nurx is getting customers ready for a Trump administration that could undo the provisions that require insurance companies to cover contraception.

"Donald Trump has not indicated whether he wants to keep the birth control mandate, and his cabinet appointments have indicated Trump plans to do away with it," Nurx wrote in a press release. "Vice President-elect Mike Pence has signaled that the Trump administration might repeal the birth control mandate, which he views as 'anti-Christian.' Donald Trump also recently selected Congressman Tom Price to head the Department of Health and Human Services. Price has said in the past that the contraception mandate is 'trampling on religious freedom and religious liberty in this country.'"

For now, Nurx only operates in California, New York, Washington state and Washington, D.C., so new customers will have to live there to take advantage of the pre-inauguration deal. Nurx prescribes birth control — hormonal and non-hormonal — through doctors employed by the startup. The app accepts insurance but will also prescribe contraception to customers without insurance.

The promotion started Dec. 19 and runs until Dec. 25.