TaaS Partners with EGT International to Fuel Crypto Distribution Among Online Publishing Sites TaaS Follow Jan 30, 2018 · 3 min read

January 26, 2018 — Singapore — Token-as-a-Service (TaaS), the first-ever tokenized closed-end fund dedicated to blockchain assets, announces its partnership with EGT International Corp, an “Engagement Token” provider. EGT’s token sale is scheduled for March 1st, 2018.

EGT International’s proprietary tokens will fuel a pay-per-article publishing platform called SolidOpinion. The easy-to-use commenting plug-in platform is designed to increase on-site publishing engagement, and drive value for advertisers looking to obtain relevant ad space above high-performing articles. EGT’s tokens will drive the sustainable transformation of rewards inside the platform. Content providers (publishers and contributing readers) will earn tokens which can be sold to advertisers spending them on ads placement.

Constantine Goltsev, head of EGT International, “We are thrilled to partner with TaaS as their knowledge of the token economy is unparalleled and their vast network of experienced blockchain innovators will enable our Engagement Token to gain traction and visibility. We are aware of the fact that the market for new tokens is crowded right now with organizations who are bringing unproven and undeveloped blockchain-based applications in front of buyers. The Engagement Platform already has a vast user base of companies who are benefitting from the technology, and we believe that this strategic partnership with TaaS will allow us to increase our visibility as pioneers within the new token economy, providing the best solutions to both advertisers and publishers.”

Through gamifying audience interaction, EGT International and SolidOpinion have created a solution that benefits publishers, advertisers, and online audiences, equally. The platform is already being utilized by major publishers including the Baltimore Sun and the LA Times.

President and CEO of TaaS, Ruslan Gavrilyuk is eager to welcome EGT International to the TaaS family. Gavrilyuk said, “The Engagement Token represents the future of online publishing. Together, EGT International and SolidOpinion have devised an innovative approach to fixing the industry’s long-broken model through on-site gamification. This will allow publishers to finally compete with social media and search engines, which have been syphoning off their traffic and value. Creation of the Engagement Token constituted a case-in-point and proved the viability of this partnership.”

The partnership involves incorporating SolidOpinion’s solutions into TaaS’ Kepler, an intelligent platform for blockchain markets. SolidOpinion’s engine will be integrated into Kepler for creating comment data feed. Adopting this engine tool will also enable Kepler to measure user’s behaviour and sentiments, in turn improving trend and insight tracking.