Cassie, this event is huge for Nike and women’s football. Does it feel like a landmark moment?

It does feel like a landmark moment, and I think that we continue to progress in terms of female sports, so I think this is a really exciting moment for us to showcase the great stories of each of the federations. But then also there’s the fit that we have, that we’ve been working on for the past three years. We’ve been working with the Nike research lab, having elite footballers come in from across the globe and I think we’ve landed in a really great space with a really great product for each of the athletes that’s going to take to the pitch in France.

The women’s game is in such a progressive era right now. As a leading brand, do Nike feel a responsibility to progress the sport?

Yeah, we feel like we’ve been supporting women’s sports for the past 40 years and we continue to do that. Everything for us starts and ends with the athlete and they take us in new spaces that we could never think of before. I think this is no different as we go into this event. It’s just a way for us to continue to get better and better.

Each kit is bespoke for their nation, different to the men's editions. Is this a strong statement?

It is a big moment. These teams have different identities, even to their male compatriots. I think it’s really going back to listening to athletes and listening to what they want and I think they really led us into this new space in creating these bespoke kits.