No matter what the motivation (to make money, probably), this is an awesome video from Giant on giving more props to ‘real riders’, everyday bicyclists who are doing it for the planet, their health, or just because they love it. This is what we need, more emphasis on everyday people cycling for fun, health, or the environmental benefits. Nearly anyone can do it. Way to empower people!

If you couldn’t tell from the accent, that’s from Giant’s Australia team. To sign up for a chance to be sponsored by Giant, head on over to its site.

h/t League of American Bicyclists