As I’ve already mentioned in my previous blog posts, I’m a bit lazy — which is why I really hate reading long and vague articles. I prefer getting all the interesting information served as quickly as possible. So here’s another short article of mine. This time about Facebook marketing hacks!

If you have a startup or a small business, you probably don’t have a huge advertising budget to work with. For this reason, you might want to try other ways to acquire new users and customers. And it’s one of the wonderful things about life that you can get a lot of targeted visitors from Facebook entirely for free. Yes, for free — with no paid ads whatsoever. In our startup Kickresume, we’ve tested many of the Facebook’s hidden features. Here’s a comprehensive list of the most effective ones.

1. Get huge traffic from Facebook Groups

Facebook groups are packed with your future customers. Simply pick groups related to your niche and watch targeted traffic to your website grow. For instance, I post articles from our blog written to fit interests of selected groups. The results and conversion rates are great! Remember, don’t spam. Instead, build your personal brand as an expert in your field and engage in a discussion with other group members.

You can also create your own group for your users or customers to join. We created a Facebook group to help our users write resumes and cover letters. The breaking point is at about 250 members. After that you’ll be getting join requests on a daily basis. Here’s a great article on how to make your Facebook group grow.

2. Spy on your competitor's Facebook pages

Last July, Facebook introduced its “Pages to Watch” feature. This tool allows page administrators to choose up to five pages they do not own, and track their likes and other analytics. What a great tool to spy on your competitors! You can see their most popular posts, engagement, likes and much more. This data proves invaluable when you’re trying to improve your content and social media strategy. Moreover, you can also easily target your competitor’s fans and users as well.

3. Publish great content in Facebook notes

Notes is one of the most undervalued features on Facebook. There’s hardly anyone who thinks of Facebook as a blogging platform. This is your chance. Simply publish one of your blog posts on Facebook Notes. According to tests, posts of this kind get more engagement, which consequently translates into a better reach. Go ahead and try it!

4. Invite people who liked your posts (or paid ads) to like your business page

This is another of the hidden features of Facebook that are great for increasing the number of your fans. Moreover, by inviting people from paid ads you can easily increase ROI of your campaigns. The best thing is that you can invite people to like your page from any of the posts you made in the past. Simply go to your business manager and press invite. Here’s a quick two-step guide:

Click on post likes

Invite people to like your page

5. Set up Facebook instant articles

Have you ever heard of Facebook Instant Articles? I bet you did! Facebook instant articles load immediately, giving readers exactly what they want without redirecting them to your website. Does it sound crazy? Not at all! Facebook will reward your loyalty with higher engagement so you’ll be able to reach more people and get more likes.

What about building a list of subscribers? You don’t need to worry! Facebook released call-to-action features in the latest update. You can simply create a pop-up window which contains a sign-in form to your newsletter.

That’s it. I hope you enjoyed reading the article! If you have any suggestions, leave ’em down below! As for me, I would love to hear them and I imagine lots of other people would too.

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