A new Geiger’s clothing store will open by this fall in The Ivory on Euclid, a mixed-use renovation of an office building to apartments at 1020 Euclid Ave.

Chas and Gordon Geiger, co-owners of Geiger’s Lakewood and Geiger’s Chagrin Falls, announced in a news release Tuesday, May 26, that the store will focus on casual lifestyle clothing, active wear and shoes for men and women. Chas Geiger said in the release, “We’re excited by the commercial revitalization of downtown Cleveland, the fast growing urban residential population and the success of the new Heinen’s. This is a great opportunity for Geiger’s.” The Ivory is immediately east of the Geis Cos.’ The 9 mixed-use project, which includes the Heinen’s at East Ninth Street and Euclid Avenue. Gordon Geiger said the Geiger’s plans to preserve some characteristics of the 1911-vintage building in their 4,200-square-foot store. He said the company will offer the same level of service that distinguishes its Lakewood and Chagrin Falls stores. Joe Marinucci, president and CEO of the Downtown Cleveland Alliance, said in the news release that Geiger’s “will continue the forward momentum of downtown’s retail growth with another high quality, locally operated brand.” The Ivory is undergoing conversion to 29 apartments in the former Truman Building, a six-story office building. It is owned by an affiliate of CRM Cos. Brian Intihar, a CRM vice president, said the firm’s plan for the Ivory was predicated on adding a high-quality, well-known retailer on the first floor. Geiger’s is family-owned and has been doing business in Northeast Ohio since the early 20th century. The company is managed by brothers Chas and Gordon Geiger and their wives, Patti and Susan, representing the third generation of Geigers. Three members of the family’s fourth generation work in the concern. The fourth generation of Geigers is now involved, including Chas Geiger’s daughter, Christy, son-in-law Robert and Gordon Geiger’s son, John. Geiger’s said the store will employ six people, and its merchandise will be a blend of products found in either or both of its suburban stores, which carry several different types of products. Sample brands offered at the downtown store: Patagonia, Smartwool, Arc’teryx, Sorel, Kuhl, Merrell, Southern Tide, Pendleton, Woolrich, Prana, North Face, Barbour, Camelbak, Ex-Officio, Helly Hansen, Keen, Marmot, Canada Goose, Sperry and Under Armour. There’s a bit of a homecoming in the plan as well. Chas Geiger said the family once had several stores downtown and throughout the West Side. Although Geiger’s announced plans for the store, the release noted that Geiger’s has a letter of intent on the space, which signals a pending transaction but falls short of a consummated lease signed by all the parties.