In what may be an industry first, Blizzard Activision has today announced a paid add on that will allow players to remove the map Piccadilly from Modern Warfare’s multiplayer all together.

The paid add on releasing at 12:00AM tonight will launch with a price tag of $29.99 on Playstation 4, Xbox One & PC and is the first undertaking of what Blizzard Activision are calling “Paid Removable Content”.

Speaking at a conference attended by investors this morning, CEO Bobby Kotick explained Blizzard Activision’s rationale behind their new business model.

“Gamers have spoken, they have spoken loudly and we have heard them! It has become clear to us that the gaming community is sick and tired of video games receiving downloadable content, which they have proved with their wallets as our DLC sales have decreased in the last quarter.”

“For this reason, Blizzard Activision have come to the decision to innovate as we always do, and bring forth a new era in the business world of gaming & entertainment.”

“To combat decreasing downloadable content sales, we have devised and obtained a patent for “Removable Content” – the idea being to add features or content into our games that players find irritating or unenjoyable, then charge them a small fee of $29.99 or more (including GST) to remove said feature.”

“Our teams have been working hard to bring fresh removable content to our loyal fans by including Piccadilly in Modern Warfare’s multiplayer – intentionally designed to give the player a painful experience. Today we are proud to announce fans will be able to remove the map from their game for $29.99 launching tonight at 12:00AM!” He closed before receiving a standing ovation from the board of investors.