Advertising technology company Bidooh has today launched an initial coin offering (ICO) pre-sale of its cryptocurrency, DOOH Token.

Bidooh, formerly known as Offer Moments, is promising to revolutionise the global out-of-home advertising industry with the world’s first facial analysis, digital billboard software platform on the blockchain.

The Manchester-based firm’s technology allows advertisers to publish an ad on specific digital billboards within minutes and accurately measure who has viewed each message.

→ READ MORE: Change of name and direction for Offer Moments

It was inspired by the scene in the film Minority Report, where Tom Cruise’s character walks towards a screen and it changes.

Co-founder and CEO Abdul Alim (pictured above) said the out-of-home advertising industry is “overdue for innovation”.

“By providing real-time advertising – analysed and verified on the blockchain – Bidooh is presenting the future of digital billboard advertising,” he said.

“The DOOH Token sale will provide the impetus to advance our partnerships, further develop our platform and roll it out at speed.

“We welcome all those who share our vision and look forward to updating the market on our progress.”

The DOOH Token is an ERC20 utility token built on the Ethereum blockchain. Each DOOH Token will be redeemable for 10 seconds of advertising space on the Bidooh platform.

The company is hoping to raise up to $25 million through the token sale.