Los Angeles began to hit its stride at the end of the half after a safety and a pair of replay-reversed catches to Brandin Cooks (25 yards) and Gurley (32 yards) on back-to-back plays set up a 1-yard touchdown pass to Rams receiver Josh Reynolds.

The Packers forced a three-and-out on Los Angeles' first series after halftime before Goff stitched together scoring drives on the Rams' next three possessions to pull ahead 23-20 entering the fourth quarter.

All told, six of Los Angeles' biggest plays came past the midway mark of the third quarter.

"We had them on the ropes, but when you're fighting Mike Tyson, you have to knock him out," defensive tackle Mike Daniels said. "Don't give him any life. There were too many times we gave him life. We have to do a better job."

The defense still gave Green Bay a chance to pull out the win, holding the Rams to a pair of fourth-quarter field goals while Matthews' sack of Goff with 7 minutes, 35 seconds remaining gave the offense the ball back with the Packers leading 27-26.

However, a quick three-and-out and 25-yard punt gave the Rams the ball back at their own 40. The Packers nearly stopped Los Angeles there before Gurley's 23-yard gain on third-and-6 helped set up Greg Zuerlein's go-ahead 34-yard field goal with 2:09 left, a result that held up after a fumble on the ensuing kickoff.

The Packers' defense will have to press the reset button quickly, as it's set to face Tom Brady and the New England Patriots next Sunday night at Gillette Stadium.

"It definitely hurts to know how dominant we were in the first half and the things we did throughout the game to give us a chance and just let it slip away," Martinez said.