He said that even after this weekend, his group was thinking of following Dove’s leaders when they wore their “Islam is of the devil” T-shirts and surrounding them with signs that identified them as hate-mongers.

“Ignoring them hasn’t worked,” he said. “They just escalate.”

John L. Esposito, a scholar of religion and international affairs at Georgetown who has acted as a consultant to the State Department, offered a different option. Politicians, the news media, all of Gainesville, he said, should stop pleading or arguing against the Koran burning and shift their energy toward all that Mr. Jones is not. “What we have to start doing is delivering the positive side of our message of who we are, and then that will set an example for others in our society who are maybe on the fence,” he said.

That seemed to be exactly the goal of Dragonfly. For 24 years, the tiny four-person company (with part-time help from the owner’s mother) has been printing T-shirts for companies, students, events and churches.

Joy Revels, the owner, said she even used to print generic polo shirts for Dove before last year, when Mr. Jones put a sign outside his church saying, “Islam is of the devil.”

“He called me for the T-shirts” with that slogan, she said, T-shirts that young members of the church wore to school last year and that led to standard uniforms this year. But she refused.

On Tuesday, after seeing the firestorm Mr. Jones created, she decided to act. She said “Love, not Dove” sounded like a good motto, and her graphic artist  Josh Huey, 24, thin, scruffy and lip-pierced  turned out a tattoo-like image of a dove in distress.

Because that seemed a little harsh, Ms. Revels returned to a favorite Costello song (written by Nick Lowe), which sets peace, love and understanding against an opening of “As I walk through this wicked world searchin’ for light in the darkness of insanity.”