The Cleveland Cavaliers (The Cavs), the pro basketball team from Ohio and its esports club Cavs Legion GC is collaborating with the crypto firm UnitedCoin. This partnership intends to promote UnitedCoin as its official crypto partner. It will help the Cavs to enter the fintech domain with cryptocurrency.

The primary motive behind the partnership will be LED signage inside Rocket Mortgage Fieldhouse in the course of Cavs games. The esports club, Cavs Legion will also promote the partner within NBA 2K. It implies that UnitedCoin will appear as a part of the game on the team’s home court. The team will also use it as its branding on social media platforms.

UnitedCoin provides transaction service in both fiat and crypto functionality via smartphones or emails. It also provides a Mastercard debit card that can transact in both fiat and cryptocurrency.

Recently, the American football team Miami Dolphins announced Litecoin as its Official cryptocurrency. The team partnered with payment service provider Aliant payments to process crypto payments in the forthcoming 50/50 raffle.