“What we’ve heard from customers is that by and large, outside of getting to work, they do like to stay in their neighborhoods and it’s tough to get around,” Shea Jensen, Nordstrom’s senior vice president of customer experience, said. “We want to use this as a way to complement our footprint, not double down, where we know we have customers.”

The new locations add to the ambitious push that the Seattle-based Nordstrom has been making in New York after decades of contemplation. The city is the retailer’s biggest market for online sales, but its physical presence has largely been limited to its Nordstrom Rack discount chain. By the end of 2019, there will be six Nordstrom locations in Manhattan: the flagship, which will include women’s merchandise; the men’s store; two Nordstrom Racks; and the two Local hubs.

Of course, with the Local chain, shoppers will have to get used to the idea of walking into a Nordstrom that doesn’t sell anything.

The retailer introduced Nordstrom Local in 2017 in Los Angeles, where it now operates three shops. Some offer individual services, like manicures or shoe repair, based on their location. But their biggest appeal seems to be the convenience they provide for online orders and alterations. The company said customers who visited a Local spent on average two and a half times what other Nordstrom shoppers did and made returns earlier, which allows the retailer to turn its inventory faster.