In all but 7 of the 36 countries included in our latest data, the iPhone 7 (or 7 Plus) leads the way. In South Korea, the iPhone X is the most popular iOS device for 2019, while the iPhone 8 tops the list in Canada.

We also see the iPhone 8, 8 Plus and X firmly cement themselves near the top of the list in many countries, with last year's releases (XS, XS Max and XR) breaking into the top ten.

Here is the iPhone landscape overall - 5.62% of all smartphones in our data was an iPhone 7.

Below are the most used iPhones in 36 countries all across the globe, based on Q2 2019 web traffic statistics from our network of partner sites.

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Previous reports and insights:

The most popular iPhones in the world

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Argentina

Country Position Phone model Overall Share Argentina 1 iPhone 7 1.73% Argentina 2 iPhone 7 Plus 1.32% Argentina 3 iPhone 8 Plus 1.05% Argentina 4 iPhone X 0.98% Argentina 5 iPhone 6S 0.95% Argentina 6 iPhone 6 0.86% Argentina 7 iPhone 8 0.86% Argentina 8 iPhone SE 0.85% Argentina 9 iPhone 6S Plus 0.57% Argentina 10 iPhone XS Max 0.35%

Australia

Country Position Phone model Overall Share Australia 1 iPhone 7 6.98% Australia 2 iPhone 8 6.34% Australia 3 iPhone 8 Plus 5.47% Australia 4 iPhone 7 Plus 5.20% Australia 5 iPhone X 4.71% Australia 6 iPhone 6 4.39% Australia 7 iPhone 6S 4.31% Australia 8 iPhone XR 3.66% Australia 9 iPhone XS 2.83% Australia 10 iPhone SE 2.65%

Brazil

Country Position Phone model Overall Share Brazil 1 iPhone 7 4.15% Brazil 2 iPhone X 2.73% Brazil 3 iPhone 6 2.31% Brazil 4 iPhone 6S 2.17% Brazil 5 iPhone 7 Plus 2.13% Brazil 6 iPhone 8 1.80% Brazil 7 iPhone SE 1.56% Brazil 8 iPhone 8 Plus 1.52% Brazil 9 iPhone 5S 0.98% Brazil 10 iPhone XR 0.73%

Canada

Country Position Phone model Overall Share Canada 1 iPhone 8 7.94% Canada 2 iPhone 7 7.69% Canada 3 iPhone 8 Plus 5.13% Canada 4 iPhone 6S 5.10% Canada 5 iPhone 6 4.03% Canada 6 iPhone X 3.98% Canada 7 iPhone 7 Plus 3.25% Canada 8 iPhone SE 3.23% Canada 9 iPhone XR 3.01% Canada 10 iPhone 6S Plus 1.45%

Colombia

Country Position Phone model Overall Share Colombia 1 iPhone 7 5.38% Colombia 2 iPhone 6 4.95% Colombia 3 iPhone 8 2.89% Colombia 4 iPhone 8 Plus 2.27% Colombia 5 iPhone 7 Plus 2.07% Colombia 6 iPhone 6S 1.78% Colombia 7 iPhone X 1.77% Colombia 8 iPhone 6S Plus 1.71% Colombia 9 iPhone SE 1.47% Colombia 10 iPhone XR 1.42%

Denmark

Country Position Phone model Overall Share Denmark 1 iPhone 7 10.67% Denmark 2 iPhone 8 6.47% Denmark 3 iPhone SE 6.12% Denmark 4 iPhone 6S 5.61% Denmark 5 iPhone 6 5.25% Denmark 6 iPhone X 5.25% Denmark 7 iPhone 8 Plus 3.29% Denmark 8 iPhone XS 2.15% Denmark 9 iPhone XR 1.96% Denmark 10 iPhone 7 Plus 1.56%

Egypt

Country Position Phone model Overall Share Egypt 1 iPhone 6S 1.99% Egypt 2 iPhone X 1.53% Egypt 3 iPhone 7 1.49% Egypt 4 iPhone 7 Plus 1.42% Egypt 5 iPhone 6 1.38% Egypt 6 iPhone 6S Plus 1.02% Egypt 7 iPhone 6 Plus 0.94% Egypt 8 iPhone XS Max 0.85% Egypt 9 iPhone 8 Plus 0.77% Egypt 10 iPhone 8 0.49%

Finland

Country Position Phone model Overall Share Finland 1 iPhone 7 6.43% Finland 2 iPhone 5S 5.17% Finland 3 iPhone 8 4.17% Finland 4 iPhone X 3.99% Finland 5 iPhone 6S 3.17% Finland 6 iPhone SE 2.69% Finland 7 iPhone 6 2.37% Finland 8 iPhone 7 Plus 2.36% Finland 9 iPhone 8 Plus 1.73% Finland 10 iPhone XS 1.07%

France

Country Position Phone model Overall Share France 1 iPhone 7 6.86% France 2 iPhone 6S 4.87% France 3 iPhone 6 4.02% France 4 iPhone 8 3.77% France 5 iPhone SE 3.70% France 6 iPhone X 2.60% France 7 iPhone XR 1.82% France 8 iPhone 8 Plus 1.79% France 9 iPhone 7 Plus 1.71% France 10 iPhone 5S 1.28%

Germany

Country Position Phone model Overall Share Germany 1 iPhone 7 6.02% Germany 2 iPhone 8 4.26% Germany 3 iPhone 6S 3.76% Germany 4 iPhone SE 3.28% Germany 5 iPhone X 3.25% Germany 6 iPhone 6 3.03% Germany 7 iPhone 8 Plus 1.72% Germany 8 iPhone 7 Plus 1.53% Germany 9 iPhone XS 1.34% Germany 10 iPhone XR 1.27%

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India

Country Position Phone model Overall Share India 1 iPhone 6 0.77% India 2 iPhone 6S 0.72% India 3 iPhone 7 0.71% India 4 iPhone X 0.39% India 5 iPhone 7 Plus 0.38% India 6 iPhone 5S 0.33% India 7 iPhone SE 0.28% India 8 iPhone 8 0.26% India 9 iPhone 6S Plus 0.18% India 10 iPhone 8 Plus 0.16%

Indonesia

Country Position Phone model Overall Share Indonesia 1 iPhone 7 Plus 0.84% Indonesia 2 iPhone 6 0.79% Indonesia 3 iPhone 7 0.70% Indonesia 4 iPhone X 0.57% Indonesia 5 iPhone 6S 0.55% Indonesia 6 iPhone 6S Plus 0.35% Indonesia 7 iPhone 6 Plus 0.31% Indonesia 8 iPhone 5S 0.30% Indonesia 9 iPhone 8 Plus 0.30% Indonesia 10 iPhone 8 0.25%

Ireland

Country Position Phone model Overall Share Ireland 1 iPhone 7 7.67% Ireland 2 iPhone 6S 5.90% Ireland 3 iPhone 8 5.18% Ireland 4 iPhone 6 4.76% Ireland 5 iPhone SE 3.24% Ireland 6 iPhone 5S 1.76% Ireland 7 iPhone XR 1.70% Ireland 8 iPhone X 1.53% Ireland 9 iPhone 8 Plus 1.42% Ireland 10 iPhone 7 Plus 1.16%

Israel

Country Position Phone model Overall Share Israel 1 iPhone 8 5.74% Israel 2 iPhone 6S Plus 4.18% Israel 3 iPhone 7 3.34% Israel 4 iPhone X 2.69% Israel 5 iPhone 8 Plus 2.62% Israel 6 iPhone 6S 2.20% Israel 7 iPhone 7 Plus 1.94% Israel 8 iPhone XR 1.65% Israel 9 iPhone XS 1.62% Israel 10 iPhone 6 1.55%

Italy

Country Position Phone model Overall Share Italy 1 iPhone 7 4.83% Italy 2 iPhone 6 3.36% Italy 3 iPhone 6S 3.29% Italy 4 iPhone X 2.72% Italy 5 iPhone 8 2.65% Italy 6 iPhone SE 2.12% Italy 7 iPhone 7 Plus 1.45% Italy 8 iPhone XR 1.29% Italy 9 iPhone 5S 1.23% Italy 10 iPhone 8 Plus 1.13%

Japan

Country Position Phone model Overall Share Japan 1 iPhone 7 11.73% Japan 2 iPhone 8 11.28% Japan 3 iPhone 6S 5.66% Japan 4 iPhone X 5.31% Japan 5 iPhone 7 Plus 3.69% Japan 6 iPhone SE 3.54% Japan 7 iPhone 8 Plus 3.35% Japan 8 iPhone XR 3.00% Japan 9 iPhone 6 2.99% Japan 10 iPhone XS 2.89%

Malaysia

Country Position Phone model Overall Share Malaysia 1 iPhone 7 Plus 3.53% Malaysia 2 iPhone 6 2.66% Malaysia 3 iPhone 7 2.17% Malaysia 4 iPhone X 2.05% Malaysia 5 iPhone 6S Plus 1.52% Malaysia 6 iPhone 6S 1.41% Malaysia 7 iPhone 8 Plus 1.28% Malaysia 8 iPhone XS Max 1.14% Malaysia 9 iPhone 6 Plus 1.11% Malaysia 10 iPhone XS 0.81%

Mexico

Country Position Phone model Overall Share Mexico 1 iPhone 7 Plus 5.22% Mexico 2 iPhone 7 4.19% Mexico 3 iPhone 6 3.84% Mexico 4 iPhone X 3.06% Mexico 5 iPhone 8 Plus 3.00% Mexico 6 iPhone 8 2.20% Mexico 7 iPhone XR 1.80% Mexico 8 iPhone 6S 1.73% Mexico 9 iPhone XS Max 1.71% Mexico 10 iPhone SE 1.41%

Netherlands

Country Position Phone model Overall Share Netherlands 1 iPhone 7 7.66% Netherlands 2 iPhone 8 5.53% Netherlands 3 iPhone 6S 4.51% Netherlands 4 iPhone X 3.81% Netherlands 5 iPhone 6 3.44% Netherlands 6 iPhone SE 3.18% Netherlands 7 iPhone 8 Plus 2.69% Netherlands 8 iPhone 7 Plus 2.13% Netherlands 9 iPhone XR 1.77% Netherlands 10 iPhone XS 1.61%

Nigeria

Country Position Phone model Overall Share Nigeria 1 iPhone 6S 4.38% Nigeria 2 iPhone 6 3.52% Nigeria 3 iPhone 7 2.87% Nigeria 4 iPhone 7 Plus 1.87% Nigeria 5 iPhone X 1.72% Nigeria 6 iPhone 6 Plus 1.24% Nigeria 7 iPhone 8 1.03% Nigeria 8 iPhone 6S Plus 0.94% Nigeria 9 iPhone XS Max 0.89% Nigeria 10 iPhone 8 Plus 0.72%

Norway

Country Position Phone model Overall Share Norway 1 iPhone 7 9.63% Norway 2 iPhone X 7.07% Norway 3 iPhone 8 6.68% Norway 4 iPhone 6S 4.39% Norway 5 iPhone SE 3.83% Norway 6 iPhone XS 3.46% Norway 7 iPhone 8 Plus 3.04% Norway 8 iPhone 6 2.85% Norway 9 iPhone XS Max 2.62% Norway 10 iPhone 7 Plus 2.60%

Philippines

Country Position Phone model Overall Share Philippines 1 iPhone 6 6.27% Philippines 2 iPhone 7 Plus 3.98% Philippines 3 iPhone 6S Plus 3.41% Philippines 4 iPhone 7 3.13% Philippines 5 iPhone 6S 2.99% Philippines 6 iPhone X 2.89% Philippines 7 iPhone 6 Plus 2.66% Philippines 8 iPhone 8 Plus 2.51% Philippines 9 iPhone 5S 2.34% Philippines 10 iPhone XS Max 1.31%

Poland

Country Position Phone model Overall Share Poland 1 iPhone 7 6.94% Poland 2 iPhone 6S 3.33% Poland 3 iPhone SE 2.90% Poland 4 iPhone X 2.81% Poland 5 iPhone 8 2.70% Poland 6 iPhone 8 Plus 1.71% Poland 7 iPhone 6 1.62% Poland 8 iPhone 7 Plus 1.55% Poland 9 iPhone 5S 1.12% Poland 10 iPhone XS 1.10%

Portugal

Country Position Phone model Overall Share Portugal 1 iPhone 7 5.03% Portugal 2 iPhone 6S 4.85% Portugal 3 iPhone SE 4.08% Portugal 4 iPhone 6 4.02% Portugal 5 iPhone 8 3.38% Portugal 6 iPhone 7 Plus 2.56% Portugal 7 iPhone X 2.47% Portugal 8 iPhone 6S Plus 1.52% Portugal 9 iPhone 8 Plus 1.31% Portugal 10 iPhone 5S 1.18%

Romania

Country Position Phone model Overall Share Romania 1 iPhone 7 4.19% Romania 2 iPhone X 3.88% Romania 3 iPhone 6S 2.67% Romania 4 iPhone 8 2.25% Romania 5 iPhone 7 Plus 1.87% Romania 6 iPhone 6 1.69% Romania 7 iPhone 8 Plus 1.50% Romania 8 iPhone SE 1.32% Romania 9 iPhone XS 1.22% Romania 10 iPhone XS Max 1.13%

Russia

Country Position Phone model Overall Share Russia 1 iPhone 7 6.76% Russia 2 iPhone 6 4.22% Russia 3 iPhone 6S 3.90% Russia 4 iPhone SE 3.70% Russia 5 iPhone X 3.40% Russia 6 iPhone 5S 2.84% Russia 7 iPhone 7 Plus 2.51% Russia 8 iPhone 8 2.47% Russia 9 iPhone 8 Plus 2.23% Russia 10 iPhone 5 1.03%

Singapore

Country Position Phone model Overall Share Singapore 1 iPhone 7 7.21% Singapore 2 iPhone X 6.52% Singapore 3 iPhone 7 Plus 5.38% Singapore 4 iPhone 8 5.03% Singapore 5 iPhone XR 3.99% Singapore 6 iPhone XS 3.74% Singapore 7 iPhone 8 Plus 3.67% Singapore 8 iPhone XS Max 3.14% Singapore 9 iPhone 6 2.89% Singapore 10 iPhone 6S Plus 2.56%

South Africa

Country Position Phone model Overall Share South Africa 1 iPhone 7 4.22% South Africa 2 iPhone 6 3.06% South Africa 3 iPhone 8 2.87% South Africa 4 iPhone 8 Plus 2.38% South Africa 5 iPhone X 2.33% South Africa 6 iPhone 6S 1.97% South Africa 7 iPhone 7 Plus 1.65% South Africa 8 iPhone 6S Plus 1.03% South Africa 9 iPhone SE 0.98% South Africa 10 iPhone XR 0.94%

South Korea

Country Position Phone model Overall Share South Korea 1 iPhone X 3.06% South Korea 2 iPhone 7 2.47% South Korea 3 iPhone XS 2.47% South Korea 4 iPhone 6 2.34% South Korea 5 iPhone 8 2.26% South Korea 6 iPhone 6S 2.04% South Korea 7 iPhone 7 Plus 1.91% South Korea 8 iPhone 8 Plus 1.91% South Korea 9 iPhone XR 1.23% South Korea 10 iPhone XS Max 0.99%

Spain

Country Position Phone model Overall Share Spain 1 iPhone 7 4.69% Spain 2 iPhone 6 2.91% Spain 3 iPhone 6S 2.90% Spain 4 iPhone X 2.47% Spain 5 iPhone 8 2.34% Spain 6 iPhone SE 2.09% Spain 7 iPhone 7 Plus 1.85% Spain 8 iPhone 8 Plus 1.71% Spain 9 iPhone XR 1.32% Spain 10 iPhone 6S Plus 1.11%

Sweden

Country Position Phone model Overall Share Sweden 1 iPhone 7 9.93% Sweden 2 iPhone 8 6.92% Sweden 3 iPhone X 5.51% Sweden 4 iPhone 6S 4.44% Sweden 5 iPhone 8 Plus 3.90% Sweden 6 iPhone SE 3.43% Sweden 7 iPhone 6 3.06% Sweden 8 iPhone 7 Plus 2.59% Sweden 9 iPhone XR 2.50% Sweden 10 iPhone XS 1.96%

Thailand

Country Position Phone model Overall Share Thailand 1 iPhone 7 Plus 5.74% Thailand 2 iPhone 7 5.60% Thailand 3 iPhone 8 5.52% Thailand 4 iPhone X 4.98% Thailand 5 iPhone 6S 3.75% Thailand 6 iPhone 6 3.53% Thailand 7 iPhone 8 Plus 3.41% Thailand 8 iPhone XS Max 2.96% Thailand 9 iPhone XS 2.56% Thailand 10 iPhone 6S Plus 2.42%

Turkey

Country Position Phone model Overall Share Turkey 1 iPhone 7 5.58% Turkey 2 iPhone 6S 5.34% Turkey 3 iPhone 6 5.14% Turkey 4 iPhone 7 Plus 4.00% Turkey 5 iPhone 8 Plus 2.54% Turkey 6 iPhone X 2.48% Turkey 7 iPhone 5S 1.90% Turkey 8 iPhone 6S Plus 1.89% Turkey 9 iPhone 8 1.85% Turkey 10 iPhone SE 0.98%

Ukraine

Country Position Phone model Overall Share Ukraine 1 iPhone 7 3.43% Ukraine 2 iPhone X 2.54% Ukraine 3 iPhone 7 Plus 2.15% Ukraine 4 iPhone 6S 2.01% Ukraine 5 iPhone 5S 1.48% Ukraine 6 iPhone 6 1.46% Ukraine 7 iPhone 8 Plus 1.03% Ukraine 8 iPhone XS Max 1.03% Ukraine 9 iPhone SE 0.97% Ukraine 10 iPhone 6 Plus 0.86%

United Kingdom

Country Position Phone model Overall Share United Kingdom 1 iPhone 7 9.58% United Kingdom 2 iPhone 8 5.56% United Kingdom 3 iPhone 6S 5.30% United Kingdom 4 iPhone SE 4.72% United Kingdom 5 iPhone 6 3.88% United Kingdom 6 iPhone X 3.76% United Kingdom 7 iPhone 7 Plus 3.27% United Kingdom 8 iPhone 8 Plus 3.21% United Kingdom 9 iPhone XR 2.57% United Kingdom 10 iPhone XS 1.74%

United States

Country Position Phone model United States 1 iPhone 7 7.85% United States 2 iPhone 8 Plus 7.67% United States 3 iPhone 8 6.59% United States 4 iPhone X 6.04% United States 5 iPhone 7 Plus 5.91% United States 6 iPhone XR 5.06% United States 7 iPhone 6S 4.23% United States 8 iPhone XS Max 3.00% United States 9 iPhone 6 2.78% United States 10 iPhone XS 2.76%

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Main Image By Aaron Yoo, via Flickr.