Chris Woodyard

USA TODAY

Ford is giving its second big price chop to its electric version of its Focus Electric in hopes of spurring sales.

The price is being cut by $6,000 to $29,995, including shipping. With the $4,000 reduction that took place a year ago, Ford has now slashed the price of the compact Focus Electric by a quarter. Easy to see why: While Ford sold 176,156 conventional Focus cars through September, according to Autodata, Ford says only about 1,500 were the electric version.

The price cut will apply to both 2014 and 2015 versions of the Focus electric. And the Focus electric is eligible for the federal tax credit of up to $7,500 and any local or state credits.

"We hope by reducing the price, we will give more consumers another reason to consider it," says spokesman Aaron Miller.

Focus Electric is a perfectly decent contender in the electric-car field but occupies a crowded class that includes Honda Fit, Fiat 500e, Chevrolet Spark and others. Most of the electrics get around 100 miles per charge, but none has electrified the hearts of EV fans the way that the Tesla Model S has done, what with its much longer range — EPA rated at 265 miles per charge — albeit much higher price tag.