Meet Tarte's iconic, "can't live without" Shape Tape Concealer & discover why one is sold every 12 seconds*! This vegan, full-coverage formula infused with tape technology instantly helps brighten, smooth & give the skin a firmer, more lifted look.*Based on worldwide YTD sales as of 8/19/2018What It Does:Ways to wear:Why Tarte loves it? It makes skin look totally flawless, never fake. Pair with Shape Tape Glow Wand for an instant eye lift!Skinvigorating Ingredients:Final Claims:#shapetapenation

Product Reviews

Rated 4.53 out of 5 stars

12461 Reviews

Most Helpful Positive Review

Hands Down - BEST CONCEALER I HAVE EVER USED

I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR! I watch a lot of young You Tubers that recommend different concealers and always say how they products they use "don't crease under their eyes" - well yeah, because you're 20 years old and you have no wrinkles!! I have tried the following concealer brands and ALL crease for me: NYX, Too Faced, IT Cosmetics, Hard Candy, Maybelline, Loreal, and lastly the Urban Decay Naked concealer and every single one settles into fine lines around my eyes and creases. So when I was told by my friend that works at ULTA that the Shape Tape was her new Holy Grail and she would never use anything else again (and she is 35 so she has similar aged skin to mine) I had to try it out and oh my god, this stuff is MAGIC! It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer, it literally blurs the fine lines and its almost like they are no longer there and gives the most beautiful finish. My new Ride or Die concealer..... Im in LOVE Only complaint: Shade range - there needs to be more shades because there are some pretty big jumps between some of the shades, but everything else is amazing. If you're over 30 and need a full coverage concealer that won't make your wrinkles stand out, you NEED this! One more thing: It is exclusive to ULTA - so you better get it quick because my Ulta is already almost sold out and it looks like they are sold out of some shades online already.

Most Helpful Critical Review

sadly didn't like it!

I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else, I bent because every beauty guru on YouTube raves about it. The first time I got it I thought maybe I didn't like it because the shade was off. The second time I got it, the shade was fine but it emphasized the little lines under my eyes so bad! I take great care of my skin, there's no reason it should age me! I'm only 32, I don't need a concealer to make me look older! Sorry, I know everyone loves this, but I wanted to be honest about my experience. Sometimes, things just don't work for your skin. This didn't work for mine.

Reviewed by 12461 customers

Flawless

5

Kristin from Florida

On my super early work days, which are every day, this concealer makes it seem like I enjoy getting up at 4:30. If I could somehow put this concealer on 2020 to get rid of it from existence, I would.

my fave

5

Susanbt from NY

I use this product whenever I am wearing liquid foundation. Easy to use and great shade choices.

Great coverage

5

Christina from Jupiter, FL

Coverage without highlighting fine lines

Amazing product

4

Corelle from Ca

I have never tried that Tarte concealer before so when I saw that it was going to be on sale on Ulta's 21 days of beauty I decided to go ahead and try it and when I tried it I felt in love. It has very good coverage and the best part is that it doesn't crease on me, which is what one of the problem that I get with most concealer. I'm very happy with my purchase and just wished that I had bought it sooner

Definitely works

5

B from NJ

This concealer blends nicely and doesn't accentuate lines or get cakey.

Require a different shade

3

Fab the Fabulous from TX

Have not used as yet

Worth it

5

Lulu94 from Michigan

I loved this. A little goes a long way

Yes!!!!

5

Cindy from Sacramento

This covers my flaws very well.

Loved It

5

JChi from DFW, TX

This concealer is great, I was unable to see the dark circles under my eyes and pairing this with the glow wand made my selfies look fantastic

Great coverage

5

Mature working mom from Portage, MI

My eyes are very sensitive. This product is non-irritating. I used this product for around my eyes, especially to cover dark circles, and to cover dark spots on my face.

Holy Grail

4

CM from Cleveland

I naturally have dark under eye area so I'm a concealer connoisseur. This is a new favorite ! I was worried it would be too cakey or drying, it is not. Beautiful full coverage! Such good coverage I don't see under eye darkness at all. My dad, that always says I look tired (in FaceTime chats) said he was glad it looked like I was getting enough sleep.I am converted from my beloved Clinique .

Def worth the 1/2 price deal!!!

5

beauty junkie from Berkshires, Massachusetts

I bought two, at the bogo deal, one for contouring and one for concealing, and I love them both!!! They last all day and they live up to the Shape Tape hype!!!

Excellent

5

Mav 's Mom from Connecticut

Great coverage, blends easily, a little goes a long way...

Absolutely the best!

5

Kathyg1959 from Depew NY

I use this product everyday. Perfect in every way!

Easy to apply and has decent coverage.

4

Katie from Idaho Falls, ID

This is a pretty thin consistency but still gets you great coverage. I've used others that are thicker and cover a little more but this one is easier to use.

Yes I would buy it again

5

Isabel from Applevalley CA

Love it

Fantastic concealer

5

Cathy from OFallon, MO

Great concealer for under eyes and other areas of face. Did not cake or settle in lines, but also did not run into my eyes and irritate them as most other concealers. I have oily skin but lines, so it's been hard to find a good concealer.

Not for me!

1

Sasia from Ohio

Unfortunately this made my under eyes swell. Under my eyes were red, dry and so itchy. It was awful. I tried it a second time just to confirm And the same results the following day.

I have used many, many concealers and this one is a winner.

5

Debbie from Visalia, CA

I really like that I don't get under eye transfer, the dreaded raccoon eye with this product.

If you buy one piece of makeup, make it be this

5

Emilie from Buffalo, NY

Spend the money, purchase Shape Tape. While there are cheaper options, I always get this product on sale and it lasts FOREVER. Blends flawlessly with a finger or a sponge. Buildable coverage hides every imperfection. Doesn't crack and doesn't shine. Works well for contouring.

Perfect!

5

Sheila Rae from Colorado

Great coverage, creamy but dried down matte, doesn't crease, love it!

Has a weird scent

1

Cj from Orange, ca

I tired to like this item but it the scent was too strong for me. The coverage was nice but after awhile I did notice it settling more into my fine lines around my eyes more than my other concealers. Would probably recommend to someone how is not sensitive to smell and has more of an oily complexion.

Great coverage and staying power.

5

slwood from Mississippi

Great concealer. Covers redness and stays on all day.

Till death do us part...

5

DanielleB from Chicago

I'm definitely a drugstore kind of girl but this is my one consistent exception. I have used this for yearssss for my blemish concealer. Bit too dry for under eyes but I will use this for every blemish I get until the day I die. I swear by it and have never found something that quite does it like this product. I always stock up during 21 Days of Beauty.

Best I have ever used 💯

5

Seanah from Eagan Mn

💘