Lurpak Butter and Wieden + Kennedy London take you on a kitchen adventure like no other in this brilliantly crafted 60-second commercial that’ll leave you hungry for more (pun intended).

The ad begins with the line “Tonight, as we stand on the edge of possibility, we choose the path less traveled” with Richard Strauss’s Thus Spake Zarathustra (from 2001: A Space Odyssey) playing in the background. What follows is a series of spectacular visuals that transform an ordinary kitchen into a film set inspired from a George Lucas movie. Watch below.

CREDITS

Advertising Agency: Wieden+Kennedy, London, UK

Creative Directors: Sam Heath, Dan Norris, Ray Shaughnessy

Copywriters / Art Directors: Freddie Powell, Hollie Walker

Executive Creative Directors: Tony Davidson, Kim Papworth

Production Company: Blink Productions

VFX Company: The Moving Picture Company

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