Key Elements: Information on Google algorithm updates, how to tackle the latest Panda and Penguin Penalty.

As the infographic starts off by saying, “Each year Google changes its search algorithm up to 500-600 times”. Straight off, we know what kind of monster we are dealing with. A little background on Googles patented Page Rank algorithm before we start putting what this infographic states in perspective – Page Rank analyses “human generated link” – this assumes that the links to other websites on a particular web page are of a substantial importance.

Google introduced Penguin on April 24th April, 2012. Google’s blog termed it “an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”The infographic does not manage to imply this information implicitly or explicitly. The contents of the infographic are animated which make it easy to read. However, the depth of information on such a topic is so vast; the reader is left expecting a lot more.

A large portion of the image is visual and graphical. This is not entirely needed – but plays its part in making the infographic animated and funny with its depiction of a cartoon penguin. For the average internet user, who will quickly scan the page and move on to the next bit of activity, it mainly only ends some comic elements to it.

What is key to this infographic is the solution on how to solve the problem. This forms the most crucial portion for all marketing managers and businesses looking for some quick points to help them keep up to speed.

Three quick bullet points and suddenly the infographic is twice the worth it was till that point.


It is often a cumbersome task to scan Googles help pages for a quick summary of the information. It takes a while to get around to finding a solution – one has to view the blogs, youtube videos and read the information to form a well rounded opinion. This solution snapshot provides the reader a good base level of information to start off with, and take it forward from there. Brought to you by Henrik Bondtofte.

View This Infographic in Dutch.