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Twenty's Plenty.

Quite catchy isn't it?

A lot more catchy than '42 quid's an absolute rip-off'.

The revelation today that Sheffield Wednesday are charging Aston Villa fans FORTY TWO POUNDS for the opening match at Hillsborough has gone down about as well as..... well about as well as Villa did last season.

Welcome to the Championship indeed.

Members of the claret and blue faithful are fuming that it will cost them that much for their re-introduction to second tier football and for a match that is also being televised live on Sky.

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Now, knowing Villa's away army, Villa's ticket allocation might well sell out anyway, even at that price.

There will be thousands of fans who out of habit, duty and the novelty value of ushering in the new era will take the hit, fork out the cost of 14 pints for a ticket - that's before the travel, programme, food and the actual pints have been factored in - and head up to Yorkshire on Sunday, August 7.

But that's not the point. It is excessive pricing and exactly the sort of inflated costs the Football Supporters' Federation'S (FSF) Twenty's Plenty campaign is striving to do away with.

It's very rare that this next phrase will be uttered by anyone, anywhere but here goes:

A lot can be learned from the Premier League in this instance.

The Prem, often derided for its greed, has introduced a policy for the next three years of capping the price of away tickets to £30 quid.

That means that it will cost £12 more to watch Villa at Hillsborough than it would have done to watch them at the Emirates had they stayed up.

Barry Bannan's good, but he's not worth that admission price alone!

Okay, so Villa fans' chances of seeing their team lose at Arsenal would be higher and they haven't been to Wednesday since April 2000 in the top flight, but even so, it just doesn't add up.

If the Premier League can introduce a price ceiling then why can't the Championship?

In fact, today, Reading have announced that they will do exactly that, capping tickets for away fans who are season ticket holders or members at their clubs to £20.

Well done Reading.

Wednesday and some of the other pricier Championship clubs, like Leeds United, should consider doing likewise.

Villa fans were warned that relegation from the Premier League would prove costly for their club, but they didn't expect the same to apply to their own pockets. And neither should it.

Twenty's Plenty, but 42 quid's an absolute rip-off.