Looking forward

A lot has changed since our current crest was designed in 1993. We have made great strides forward on and off the pitch, and now we have a Club crest that matches the quality of the football we are playing and our ambition for the future.

Our new crest will be worn on our kit from the start of the 2017/18 season and will stay with us for the long-term. We hope you will all wear it with pride as we move forward into one of the most exciting periods in our history.

“It's always an emotive subject when a club decides to change something as important as its crest but part of our club's philosophy has always been about moving with the times and improving as we go.

Myself, the Board and the senior leadership team at the Club believe that's exactly what the change in the crest does. It's simple, it's iconic and it immediately tells the world who we are without even the need for words.

Like everything we do at Brentford, this isn't change for change's sake, there is always a reason behind it and that reason is to give the club a clearer and more recognisable crest that will help us grow off the field.

We all recognise the old crest wasn't really fit for purpose in a digital age where impact has to be instant and that's part of the reason we've changed.

This is not revolution, it's part of the club's evolution. In the next few years, we will be taking huge strides with the move to a new stadium and the change of crest to a simpler, more striking image is part of that progress.”

– Mark Devlin

"The current crest has been with me throughout my career at the Club so of course I'm a little bit sad to see it go. But I understand that we need to adapt with the times and I think the new crest design is really strong. It really catches your eye and says 'Brentford' a lot more instantly than our current one. I'm sure the players will be proud to wear it and I really think the fans will love it too.”

– Kevin O’Connor

"I believe that the new crest shows off to good effect, without the complexity of our current logo, both our heritage and tradition. We are known as The Bees and the new badge reflects exactly that. It allows for instant recognition, and is one that I believe supporters both young and old will take to."

– Peter Gilham