Obama campaign arm focuses on talk radio

The Democratic National Committee's Organizing for America has quietly launched an initiative aimed at making Obama supporters' voices heard on the largely conservative airwaves.

"The fate of health reform has been a focus of debate in living rooms and offices, on TV and online — and on talk radio. And since millions of folks turn to talk radio as a trusted source of news and opinions, we need to make sure OFA supporters are calling in with a pro-reform message," says the introduction to the online tool.

The online tool presents users with a radio show discussing political topics, to which supporters can listen live, and the phone number for that station, for when health care comes up. It also offers tips for callers and talking points on the issue.

My quick sampling produced Christian radio, a local talk station in Buffalo, and the syndicated talk shows of Dr. Laura Schlessinger and Sean Hannity — who will no doubt be thrilled with their new, liberal callers.

Supporters are then encouraged to report back on their encounters.

TechPresident's Nancy Scola writes that the program is a product of a new push inside the organization to develop new software tools to give supporters "achievable, tangible tasks to do that fit into the nooks and crannies of their day to day lives."