Mobile-friendliness: This is the quality of the experience customers have when they’re browsing your site on their phones. To be mobile-friendly, your site should have tappable buttons, be easy to navigate from a small screen, and have the most important information up front and center.

Mobile speed: This is how long it takes your site to load on mobile devices. If customers are kept waiting for too long, they’ll move on to the next site.

Desktop speed: This is how long it takes your site to load on desktop computers. It’s not just the strength of your customers’ web connection that determines speed, but also the elements of your website.









Posted by Yong Su Kim, VP SMB Sales Americas

1. Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, n=1291 online smartphone users 18+

2. Kleiner Perkins Caufield Byers, “Internet Trends D11 Conference.” May 2013

3. Google internal data, for 10 countries including the U.S. and Japan, April 2015

4. Google, Sterling Research and SmithGeiger, “What Users Want Most From Mobile Sites Today.” July 2012