TAMPA, Fla. — President Obama pounded Republican challenger Mitt Romney over his past business practices and current immigration views during a swing Friday through the heart of the nation’s largest battleground state.

At a boisterous campaign rally near the west coast of Florida, the president reacted sharply to a report that Romney, as a private-equity investor in the 1990s, had owned companies that were at the forefront of the trend to send U.S. jobs overseas.

“Today it was reported in the Washington Post that the companies his firm owned were ‘pioneers’ in the outsourcing of American jobs to places like China and India. Pioneers!” Obama said, referring to Bain Capital, which Romney co-founded. “We don’t need an outsourcing pioneer in the Oval Office. We need a president who will fight for American jobs and American manufacturing. And that’s what my plan will do.”

The Obama campaign has attempted to capitalize on politically unpopular elements of Romney’s business background, such as the layoffs of workers at some companies Bain Capital took over, or the big profits reaped by Romney and his partners at firms they owned that later went bankrupt. But after an early flurry of attack ads, primarily aimed at white, working-class swing voters in states like Ohio, the campaign had shifted the focus of its commercials to Romney’s record as governor of Massachusetts.


On Friday, the president’s campaign rushed out a Web video assailing what it called Romney’s “career of shipping American jobs” to other countries. David Axelrod, Obama’s senior campaign strategist, told reporters that the Post story was a “significant moment in the campaign.”

The Romney campaign called the Post report “fundamentally flawed,” drawing a distinction between “outsourcing” and “offshoring.” (The Obama campaign said neither would appeal to voters.)

Obama’s remarks to the crowd at Hillsborough Community College followed an earlier campaign-style appearance before NALEO, the National Assn. of Latino Elected and Appointed Officials, which is meeting at Disney World, in the heart of Florida’s vote-rich Interstate 4 corridor. The visit was considered official White House business, so most of the trip was paid for by taxpayers.

But many in the crowd of 1,000 reacted as if they were at an Obama rally, jumping to their feet three times to cheer and applaud. The president’s remarks were designed, in large part, to rebut Romney’s speech to the same group a day earlier, when he promised to pursue bipartisan action as president to overhaul the nation’s dysfunctional immigration system.


Reminding the Latino officials that Romney had assured them he’s a man who keeps his promises, Obama fired back by recalling another Romney pledge, made during the Republican primaries: to veto the Dream Act, which would provide a path to citizenship for young illegal immigrants.

“We should take him at his word,” declared Obama, as a gasp ran through the crowd, which may not have expected a frontal presidential attack before an officially bipartisan, though heavily Democratic, audience. “I’m just saying. I believe that would be a tragic mistake. You do too.”

In the 2008 campaign, Obama pledged to act on a comprehensive immigration reform during his first year in office, but neither the president nor congressional Democrats have done so over the last 31/2 years.

Romney has accused Obama of taking Latino votes for granted, and his campaign responded to the president’s remarks by attacking the slow economic recovery that has hit Latinos unusually hard.


“In 2008, candidate Obama promised NALEO he would create new jobs and end the housing crisis. Four years later, President Obama is back asking for more time. No election-year speech can cover up the president’s job-killing policies that have led to 11% Hispanic unemployment and millions of Hispanics living in poverty,” Romney spokeswoman Amanda Henneberg said in a statement.

During his 28-minute speech, Obama sought to build on momentum from the executive action he took last week to protect young undocumented immigrants from deportation, a move that has sparked enthusiasm among Latino voters, polls show.

The NALEO audience cheered his mention of the decision and jumped to its feet as he attacked Republicans for blocking passage of the Dream Act. Obama’s administrative action is reversible by the next president (Romney has not said what he would do). It also fails to offer a route to citizenship, putting those who take advantage of it at potential risk of deportation if the policy is overturned by another president.

Obama said he was “still waiting to work with anyone from either party who is committed to real reform,” putting the onus on Congress, rather than himself, to act. He blamed “a small faction” in the Republican Party for Washington’s stalemate over immigration, which he said had led to state laws “that cause more problems than they solve and are often doing more harm than good.”


The Supreme Court is expected to rule next week on Arizona’s SB 1070, a tough immigration enforcement measure that has outraged many Latinos.

The president attempted to use the NALEO event to forge a deeper emotional connection with Latino voters. He was introduced by a Latina, Labor Secretary Hilda Solis, who described him, in English and in Spanish, as someone who is “like us.”

Obama opened his remarks by reading a sentence in passable Spanish and sought to ally himself, on a personal level, with the immigrant experience. He said that, like millions of immigrants, his Kenyan father had been drawn “by the promise of America,” though the senior Obama had been a graduate student and did not stay in the U.S. for long.

“No matter who you are. No matter what you look like, no matter where you come from, no matter what your last name, this is a place where you can make it if you try,” Obama said. “And whether our ancestors arrived on the Mayflower or were brought here on slave ships, whether they signed in at Ellis Island or they crossed the Rio Grande, their diversity has not only enriched this country, it helped build the greatest economic engine the world has ever known.”


“People don’t come here looking for handouts,” he added. “We are a nation of strivers and climbers and entrepreneurs, the hardest-working people on Earth. And nobody personifies these American values, these American traits, more than the Latino community.”

paul.west@latimes.com

kathleen.hennessey@latimes.com

Michael A. Memoli in Washington contributed to this report.