"Honey, I swear, I was calling to complain about the noise from the marathon."

That was a potential point of conversation in some San Francisco households on Sunday, as residents who called the city's 311 number to complain about noise from the Nike Women's Marathon were told to call what turned out to be a phone sex line.

As the San Francisco Gate reports, some residents of the Union Square area were understandably upset when pre-race music at the start was audible at 5:30 a.m., an hour before the race began. When they called the city's non-emergency problem-resolution line, they were instructed to contact Nike at 800-RUN-NIKE.

Those who did discovered physical activity other than running was being proposed. The number the city gave out is a phone sex line; the proper number for Nike is 866-RUN-NIKE.

Scott Douglas Scott is a veteran running, fitness, and health journalist who has held senior editorial positions at Runner’s World and Running Times.

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