US singer Meat Loaf is currently backing the Veganuary movement, but admits he won't be changing his name anytime soon.

The Bat Out of Hell singer is backing the Veganuary campaign, where people give up meat and animal products for the month of January.

The rocker joins a host of music stars who have converted to veganism, including Sir Paul McCartney, Bryan Adams, Ellie Goulding Will.I.Am and Ariana Grande.

Plenty of stars from the screen are also now following plant-based diets, including Simon Cowell, Benedict Cumberbatch and Natalie Portman, reports the Daily Star.

"But I won't do that"

But when asked by restaurant chain Frankie & Benny’s to rebrand himself as Veg Loaf for the month, he insisted he won’t do that.

Meat Loaf, real name Marvin Lee Aday, said: “When Frankie & Benny’s first approached me to rebrand to Veg Loaf I said no way in hell – I won’t do that.

“But, I’d do anything for our planet and dropping meat for veg, even for just one day a week, can make a huge difference.”

Elise Ash, director of strategy and brand at Frankie & Benny’s, said: “We wanted to encourage diners to swap meat for veg this January, so who better to sign up than one of the most recognised artists on the planet.

“Funnily enough, our new video isn’t far off the original real-life pitch to Meat.

“While we couldn’t convince him to rebrand to Veg Loaf, we’re just delighted he’s the headline act for our new vegan menu and helping spread the word on the benefits of tucking into our meat-free dishes.”