Disney’s attempt to rouse “Star Wars” fans on social media by encouraging them to share their favorite memories of the franchise backfired on Monday after its streaming service said those tweets and account handles could be used for the company’s purposes.

“Celebrate the Saga! Reply with your favorite #StarWars memory and you may see it somewhere special on #MayThe4th,” the account for Disney’s streaming service, Disney Plus, tweeted on Monday, using a popular play on the series line “May the Force be with you.”

Then Disney Plus added, “By sharing your message with us using #MayThe4th, you agree to our use of the message and your account name in all media and our terms of use.”

Hours later, the company added one more tweet, saying that the language applied only to replies to that tweet using the hashtag #MayThe4th and mentioning Disney Plus.