Google’s Adsense program did not appear until 2003. When it first hit the scene, it revolutionized online advertising. Needless to say, Adsense solidified Google as the tech giant we know today.

Depending on the year and the source, Adsense accounts for 25–30% of Google’s annual revenue. Online advertising is a big business for every tech company, and along with Google, Facebook and Amazon’s advertising platforms dominate the sector.

Advertising is an attack on our senses. A pre-roll advertisement on Youtube, flashing banner on our favorite website, or tracking advertisements on Facebook all grab our attention and focus away from our intended purpose.

What if you were compensated for your attention?

Well friends, I’d like to introduce you to the blockchain project that is going to revolutionize a $300 billion (and growing) industry.

Meet the Brave browser and its revolutionary Basic Attention Token (BAT).

When you log onto a website that operates on the Google Adsense platform, Google takes its cut and the website owner earns a percentage. You, the website visitor, are never compensated. Brave turns this linear arrangement and quickly converts it into a triangle.

Shown below, you can see that Brave introduces your interests into the equation. No longer will your privacy be infringed upon, and with Brave, the value of your time will be properly compensated.

Brave converts a win-win scenario into a win-win-win. A true ecosystem that benefits every moving piece. This is important in the era of advertising blocking software. The online advertising industry sits at a crossroads because Internet users are tired of being abused by countless advertisements. With Brave and the BAT token, users will become more receptive to advertisements, generating a higher rate of return for advertisers.

Brave summarizes its “triangle theory” well in the below diagram: