The AUDL just announced a new partnership with George P. Johnson, a major marketing agency that is working on the Super Bowl among other projects. Here’s what GPJ’s CEO Chris Meyer had to say in the press release:

As we worked with the AUDL to explore the possibilities, we were impressed by the large and growing participation rates of Ultimate, and the rapid development of the league in such a short period of time. But what really caught our attention were the unique attributes of sportsmanship, integrity and fair play that permeate the sport of Ultimate. In today’s sport market, it seemed an ideal time to showcase the remarkable values that set Ultimate apart.