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A newly opened Fincastle convenience store was charging the lowest price in the country for gasoline on Friday, according to an online tracking service.

The GB store at 901 Botetourt Road, operating in the location of the former Old Mill Country Store, charged $1.29 for a gallon of regular unleaded fuel Friday morning.

Gasbuddy.com said that was the lowest price in the United States. It was almost a third lower than the average price AAA Mid-Atlantic found in the Roanoke Valley, $1.83.

“We have a strategy: We’re going to be the cheapest gas price no matter what,” said Andy Gill, fuel manager for the GB store. The company has four stores total, including one in Salem, and is led by his mother, Harjinder Kaur of Berryville, Gill said. The company goal is to offer the least expensive gas in every market in which it operates, he said.

“We’re notorious for gas wars and we have been over the years,” said Gill, 27. “I’ve never lost one, and I ain’t planning on losing one today.”

Not to be outdone, a nearby store dropped its price. Quickette, within walking distance of GB, charged $1.39 Friday morning. Deli manager Colleen Seebo acknowledged that the two stores are in a price war. “I’m not sure how long this is going to last,” she said.