G2 Esports signs a multi-year exclusive content deal with signs a multi-year exclusive content deal with Twitch .

Other esports organizations with similar agreements include Team Liquid , OpTic Gaming , Schalke 04 Esports , and North .

G2 Esports previously had a non-exclusive content deal in place with Facebook .

G2 Esports has announced a new multi-year deal with Twitch that will bind the esports team organization’s content exclusively to the streaming platform. This means all streams from G2 Esports players, as well as the team’s video podcast, will not be found on any other platform.

This news follows an announcement made just over a year ago that G2 Esports would be spreading its content out onto Facebook. It was one of the first teams to make such an agreement, with Team Dignitas also later moving away from live streaming content soley through Twitch.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]Major esports teams have built up sizeable audiences on Facebook, yet few are partnering with the social media giant when it comes to content.[/perfectpullquote]

Facebook has made several recent license acquisitions in the esports streaming space, picking up the rights to the ESL Pro League, ESL One Series, Paladins Pro League and Gfinity Elite Series. The loss of a team’s media rights is a minor but still notable setback—major esports teams have built up sizeable audiences on Facebook, yet few are partnering with the social media giant when it comes to content.

To look at this from a broader brand perspective, let’s take OpTic Gaming, for instance. The Dallas based team org is in a multi-year exclusive deal with Twitch, and recently extended its partnership with non-endemic sponsor Turtle Wax, to create new product-centered content around its players, and personalities, including CEO and own Hector Rodriguez. Ultimately, the value of a chosen streaming destination needs to be evenly spread for teams, platforms, and brands.

Whether it’s because Twitch still corners that native esports focus, or because Facebook was too slow in becoming a viable option for gaming live streamers, it appears the former will remain the preferred home for several esports teams.

Full disclosure: Jens Hilgers is co-owner of G2 Esports and partner at BITKRAFT Esports Ventures. BITKRAFT Esports Ventures is an investor in Esports Business Solutions UG, the company behind The Esports Observer.