It’s back. A second edition of the tremendously popular Internet Cat Video Festival premieres Wednesday evening, August 28 at the Minnesota State Fair Grandstand. This has become so much more than an excuse to see cat videos projected in public. Here are 15 reasons to attend the Great Minnesota Cat-Together and its assorted shindigs.

15. Cats. You have them, you love them, you snap photos of them as they fall adorably off things. Come, be among your people. Join in one the largest gatherings of feline fans in the world. This humble event has grown to be recognized around the globe, and we have a brand new reel of fresh videos to share with you.

14. Spectacle. Not so much into cats? Come for the primo people-watching. Visitors to last year’s festival were calling it “the new Burning Man” for good reason. You’ll also be treated to live performances by Brian Laidlaw and the Family Trade and the indefatigably upbeat Koo Koo Kanga Roo.

13. Swag. Pick up a sweet Golden Kitty commemorative poster or #CatVidFest tour t-shirt, or choose from an assortment of other limited-edition festival tchotchkes, and show off your keen eye for culture.

12. Kitty Cosplay. Dress up as your favorite real-world feline or Internet cat-lebrity and win prizes, plus a chance at seeing your whiskered self on Animal Planet’s website. Animal Planet will have photographers roving the audience during the event, looking for the best cat costumes.

11. DIY/DIT activities and opportunities to get schooled in the fine art of cat care. In the spirit of Open Field, the summer-long Walker Art Center project that spawned the Internet Cat Video Festival, there will be a number of interactive artist projects throughout the event, including live painting by local artist Rudy Fig, letterpress printing by Lunalux, and an interactive cat video project with San Francisco–based artist Maria Mortati. The festival will also include representatives from the local Animal Humane Society and Caring for Cats and other animal resource nonprofits to help educate attendees on a variety of cat-related issues.

10. Funny or Die favorite Julie Klausner will be there. The prolific New York–based comedy writer, performer and podcaster extraordinaire will co-host this year’s festival.

9. Pro-tips from An Engineer’s Guide to Cats creators Paul Klusman and TJ Wingard.

8. See international cat video stars who call Minnesota home. Pudge the Cat and Kittens Inspired by Kittens star Maddie Kelly will be in the house.

7. Keyboards and Flying Pop Tarts. With over 130 million combined YouTube views, Charlie Schmidt’s iconic Keyboard Cat and Chris Torres’ looping animation Nyan Cat took the cat video from viral ephemera to full-blown pop cultural phenomenon. Meet the original cat video stars who started it all.

6. We have a Butter Cat. In celebration of the Great Minnesota Get-Together and its traditions, #CatVidFest sponsor Animal Planet has commissioned the same butter sculptor who annually carves the likeness of the Princess Kay of the Milky Way to apply her talents to the cat theme. The complete sculpture will be revealed at the festival shortly before the screening of the reel. Here’s a time-lapse of its creation.

5. Lil BUB. BUB’s owner, Mike Bridavsky, will be at the festival this year. He’s turned his viral cat video experience into a new book: Lil BUB’s Lil Book: The Extraordinary Life of the Most Amazing Cat on the Planet, which will be released September 3.

4. And the 2013 Golden Kitty goes to… Who will walk away with the #CatVidFest hardware? Last year, Will Braden’s now iconic Henri Le Chat Noir #2 took the coveted Golden Kitty as the People’s Choice Best of Festival. Click here to view the nominated videos for 2013. Award winners will be announced at the conclusion of the festival.

3. Grumpy Cat. The perpetually dour feline will be on hand to hate on everything deep-fried and on a stick, and to complain about the weather.

2. See tomorrow’s viral sensation today. We’re debuting several new videos, including a brand new clip by last year’s Golden Kitty Award-winner, Henri Le Chat Noir creator Will Braden. (Spoiler alert: Henri has an encounter with the cat sitter. Angst ensues.)

1. It’s not about watching cat videos, it’s about watching cat videos together. One of the main reasons why this event has been such a success with audiences around the world is that it taps into a universal desire to gather together for the sake of sharing a sincere and joyful experience. You’re going to feel good about the world when you walk out of the Grandstand Wednesday night – we promise.

BUT WAIT, THERE’S MORE: If you don’t get your fill of cat happiness at the festival, we have more planned for the day following, including a book signing, public lecture on the experience of going viral, and a #CatVidFest after-party at the (appropriately named) Kitty Cat Club. So, if you don’t get the perfect Facebook pic with our favorite cat celebrity, you’ll have a better chance to catch them at these more intimate events.

Related event information:

Internet Cat Video Festival 2013 will take place August 28, 7 pm in the Minnesota State Fairgrounds Grandstand. Tickets are $10.