You don't have to hate downloadable content to avoid ever buying the stuff. Even heartfelt fans of the concept can be thoroughly turned off, and it's all thanks to the idiots trying to sell it.

Your old pal Jim loves DLC, as an idea, but never buys it these days because of alienating business tactics and companies trying to push their damn luck. Let us discuss the ways in which a publisher can stop even a willing customer from buying its wares.

Jim Sterling is The Escapist's reviews editor and produces Movie Defense Force and Jim & Yahtzee's Rhymedown Spectacular, alongside Jimquisition. He also hosts The Dismal Jesters podcast, and does videos on his stupid YouTube channel. He wears good quality ties, not great, but nice enough.