UPDATE: The lineups are here!

BrooklynVegan will return to Cheer Up Charlies on Red River for three more days of two-stage shows during SXSW 2017. Same time, same place as 2016 and just as FREE, but this year we've joined forces with Sound on Sound Fest (fka Fun Fun Fun Fest)!

M For Montreal is also joining us once again on Thursday, and Norway's Oya Fest is helping make Friday more festive.

This year we also welcome Bell's Brewery as our official beer, along with fine beverages Deep Eddy Vodka and 'Hard Citrus Brew' Thunderbird.

UPDATE: The lineups are here!