You'll be forgiven for having forgotten about Skype Qik, the short video messaging service from Skype that Microsoft launched in October 2014. It offered low friction messaging—no need to create an account, merely having a phone number would do—similar to WhatsApp, SMS, or all sorts of other popular messaging services.

Well, now it's going away. The company says that the major features of Qik have been rolled into the regular Skype apps; video messaging already existed in Skype when Qik was released, and filters were added in October last year. As such, the app isn't really needed any more, and Qik will stop working on March 24.

Skype Qik was a successor to a short video messaging service called Qik that Skype bought in January 2011 for $150 million, just months before Microsoft bought Skype for $8.5 billion. The original Qik service was built around capturing video messages and sharing them with others. It was closed down in April 2014, as Skype introduced its own integrated video messaging capability. In that context, the new Skype Qik was a little strange, as it overlapped strongly with both the previously shuttered service, and the newly-added Skype capabilities.

Skype Qik plainly failed to carve out a meaningful niche for itself, bringing little new to the table. Whatever purpose it might once have had—which was never entirely clear to us—appears now to be fully addressed by Skype itself.