The army needs help to recruit young people because the internet has made the so-called Generation Y "slightly self-interested", the Chief of the General Staff has said.

Speaking about the need to sign up more reservists, General Sir Nick Carter said the technological skills of young people made them well-suited to 21st century warfare, but millennials tend to look for "instant self-gratification" and "want to know what's in it for them".

He said there were benefits for both young people and their employers to joining the reserve forces, as he urged workers from creative industries including fashion and design to consider military service.