BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) announced today that its Enterprise Service 10 (BES10) is the most cost-effective multi-platform enterprise mobility management solution, citing a report from the global market research firm Strategy Analytics. The report also noted that BES 10 is the Enterprise Mobility management solution with the lowest pricing based on a five-year total cost of ownership (TCO).

BlackBerry most cost effective

Andrew Brown, Executive Director, Enterprise Research at Strategy Analytics, said that BES10 is the lowest cost migration path from a TCO perspective due to various factors such as the Enterprise Server License Trade-up program, the effectiveness of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) Software Assurance across its Advanced and Premium support categories and new tiered support categories.

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Over the five years, shifting from BES 10 to any other rival platform will be twice as costly as shifting from BES5 to BES10. It was also mentioned in the report that the “all inclusive” nature of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) offers bang for buck, which is then maintained throughout the TCO period.

“BlackBerry customers consistently tell us that cost, coupled with world-class security, is a top priority when choosing a multi-platform mobility management partner,” said John Sims, President, Global Enterprise Solutions, BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB).

The report clarifies that BlackBerry is the leader when it comes to support for the full range of EMM requirements from the tightly secured to open BYOD environments. Sims said that customers also praise the additional security provided from the global NOC infrastructure. In addition, Sims noted that there is no other company with such large capabilities, and the Canadian company will continue to move ahead to earn the trust of the enterprise customers worldwide.

EZ Pass Migration Program gaining popularity

The TCO of every solution was put under the test by the Strategy Analytics from the perspective of various cost drivers, implementation, support and payment scenarios for enterprises shifting from BES5 to BES10 or to other mobility management platforms, as well as enterprises adopting an EMM solution for the first time.

Customers have also praised the benefits and cost efficiency of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) EZ Pass Migration Program. The program offers users free migration and support to move from BES5 and other MDM platforms to BES10. Since the launch of the program on March 31st, 2014, over 800,000 BES10 clients access licenses have been issued to customers all over the world.