According to various surveys and research studies, the consumer is believed to be demanding transparent formula revelation to ensure safety and sustainability on all levels and this explains the consumer shift towards organic products in countable words.

The organic industry is booming for all the right reasons. Ditching chemical infused products whether edible or not has become a priority of the consumers. In the wake of globalization and cheaper alternatives being introduced in the market decades ago, the audience derailed from the track of health and chose convenience and low-priced products over everything. But now the tables have turned again and people have started realizing what harm can the chemical-laden products bring with overtime usage and consumption.

In the last decade, the demand for organic products has almost doubled and this is a significant testament of the shift in mind set and purchasing-decision factors. The products loaded with chemicals, irrespective of the industry they come from, are known to affect the human health, ecosystem, and environment adversely and the audience seems to have understood this now. The awakening can also be owed to the ill effects that have started to come to sight with unpredictable weather conditions, newer and incurable health ailments, climate change and natural emergencies.

Apart from this, the increasing awareness and rise in the availability of organic products can also be thanked for the rightful shift from chemicals to organics. The consumer is now more aware and concerned about safety, sustainability, and quality of the products. They are looking for more transparency and efficacy. It can also be said that consumers look forward to resonating with the product on a deeper and healthier level by learning about the ingredients, process of curation, manufacturing standards and more.

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