It's that time of the year again when Pornhub.com releases their annual data of exactly what people are watching on their site and as always, there are some fascinating new insights. According to the data crunchers, on Pornhub.com, people watched 75 GB of porn per second, which in its totality is 4.3 million hours (twice as long as homo sapiens have existed on earth), which also translates to 12 videos per person on the planet and a total of 21.2 billion visits. Here are some key insights about the world and India’s porn-viewing habits:

India wins bronze, beats Canada

We might not have highest GDP, or a whole lot of Olympic medals, but India’s porn viewing habits (despite the lack of digital penetration, pun intended) would make any desi proud and in 2015, India overtook Canada to reach the 3rd spot in the number of visitors. This is weirdly prophetic when you consider the fact that Sunny Leone is actually from Canada and has made India her home, where she continues to dominate Google search results.

Incidentally, this occurred in the year when the Indian government banned porn for a while and felt the wrath of everyone across the political spectrum for daring to toy with things that they hold dear. Also, the Ashley Madison data from earlier this year revealed that 1.5 lakh Indians were logged onto the adultery website.

Globally, Uncle Sam still maintains the top spot, accounting for 41% of the total traffic while our former colonial rulers, the British are at number 2 spot. India, as we mentioned is third, while Japan and Philippines are notable climbers reaching 12th and 16th respectively.

We shall last longer

While, the time spent has gone up for everyone across the world, with people spending 9 minutes 20 seconds on an average, compared to 9 minutes 16 seconds from previous years. Incidentally, the Philippines with pants down here, as they spend a whopping 12:45 minutes. Indians, our patriotic junta will be happy to know, added a whopping 1 minute to their time-spent as they now spend an average of 9:30 minutes each time online.

Indian Search Habits

Our search habits revealed that we’re an extremely patriotic lot when it comes to porn as the top searches all had the word ‘Indian’ in them. The top keywords included Indian, Indian bhabhi (sister-in-law), Indian actress Indian wife, Indian college, Indian aunty, desi, Japanese and Indonesia. For the uninitiated, aunty refers to the desi version of MILF while the bhabhi fascination can be explained by a human being’s basic desire to own the unattainable i.e. your brother’s partner. As far as popular pornstars are concerned, Miss Leone continued to rule the roost, despite quitting porn years ago, while Mia Khalifa’s high position can be explained by the fact that she was rumoured to appear on popular Indian reality TV show Bigg Boss.

Top Performers

Despite actually not being a pornstar, Kim Kardashian’s sex tape with Ray J still continues to rule the roost, and she’s the most searched person on the website. She’s followed by Mia Khalifa, Lisa Ann and Sunny Leone, who has also quit porn for a while now.

What women want

And finally, there’s a surge in the number of women watching porn, and while 2014 had 23% women visitors, it’s now up to 24%. Across nations, Philippines still has the highest female viewers (total number) with 35%, with Australia (25%) and US (23%). Proportion-wise, Central and South American countries like Jamaica, Honduras and Nicaragua have around 40% women visitors. Indian women are also watching more porn, going up from 26% in 2014 to 30% in 2015.

No porn during holidays please

Meanwhile, the data showed that traffic usually drops during the festive season. In Sweden, it dipped during Midsummer Eve while in Romania it was during May Day. Interestingly, the same thing happened in India during Ramadan when there was a 15% dip. An earlier survey on Indian porn habits in 2014 found that dips occurred during Diwali, Christmas and Independence Day.

You can check out the complete review here.