=HOW TO RUN AN OPEN SOURCE HARDWARE COMPANY=

In this session open source hardware pioneers Limor "Ladyada" Fried of Adafruit Industries and Phil Torrone of MAKE magazine show how anyone can start their own open source hardware business. The talk will show how Adafruit runs its open hardware business, top to bottom - from choosing a PCB (printed circuit board) manufacturer to selecting which open source online shopping cart works best for selling electronics online. Limor and Phil will also give a detailed overview of the top 10 open source hardware businesses, what they do and what you can learn from their projects and products. If you're considering turning your electronics hobby in to a full-fleged business this is a session not to miss.



=SPEAKERS=

Limor "Ladyada" Fried - Founder of Adafruit Industries and recipient of the EFF pioneer award for her work in open source hardware.

Phillip Torrone - Senior Editor of MAKE magazine, contributing editor to Popular Science and founder of Hack-a-day.