NBC SPORTS & AEG PARTNER TO CREATE NBC SPORTS PUB PASS – AN EXCLUSIVE OTT PLATFORM FOR COMMERCIAL ESTABLISHMENTS

NBC Sports Pub Pass to Provide Commercial Establishments with Premium Live Game Access to Premier League Soccer, Rugby, and Cycling Via a Single User-Friendly Service

Annual Subscription to NBC Sports Pub Pass Launches Today and Includes:

– 140 Exclusive Premier League Soccer Matches not Shown on TV

– ALL Matches from the World’s Best Rugby Competitions,

Including Six Nations Championship, Champions Cup, Premiership Rugby

– Expansive and Exclusive Coverage of the Best Cycling

Competition in the World, Including Tour de France and Vuelta a España

STAMFORD, Connecticut & LOS ANGELES, California — August 9, 2019 — NBC Sports Group, the home of the most prestigious properties and events in sports, and AEG, the world’s leading sports and live entertainment company, today announced that the two organizations have partnered to create and deliver the “NBC SPORTS PUB PASS”, a new customizable Over The Top (OTT) platform developed specifically for the retail pub/restaurant market in the U.S. to deliver a package of the most popular international sports and sporting competitions for their patrons.

The first-of-its-kind Pub Pass is being packaged, targeted and sold to pubs, bars, clubs, restaurants and commercial establishments nationwide as an exclusive subscription service, providing premium content for soccer, rugby, and cycling all within a single subscription.

Subscribers to the NBC Sports Pub Pass will receive EVERY EVENT live as well as on-demand in the following:

Rugby – Six Nations Championship, Champions Cup and Premiership Rugby The Rugby World Cup will be available to add to the NBC Sports Pub Pass, with all matches available live and through on-demand replays Cycling – Tour de France, Vuelta a España, Amgen Tour of California, Paris –Roubaix, and more



Subscribers will also receive EXCLUSIVE CONTENT not shown on linear TV:

Soccer – 140 live Premier League matches not available on broadcast, cable or satellite TV, plus full replays of those matches. Rugby – 185 live matches, not shown on linear TV (comprised of the events listed above) Cycling – extra hours of each stage of top races, not shown on linear TV



“We are thrilled to expand our relationship with NBC Sports to bring the most popular and requested international sports to American audiences in their preferred neighborhood locations,” said Dan Lyle, Director AEG Rugby. “There is no substitute for the incredible atmosphere that is created when passionate fans get together in a pub or restaurant to watch their favorite sports and favorite teams and with NBC Sports Pub Pass there will never again be a blackout or any other barrier preventing sports fans from gathering to celebrate the most important matches and sporting events from Europe and around the world.”

Services providing weekly premium sports content for retail establishments are common in most international markets, with premises paying for access to premium content for consumers to watch in pubs. This type of content offering is not currently available in the United States, and AEG and NBC Sports have created the NBC Sports Pub Pass to be easily accessible and affordable for all establishments, to draw fans to watch and experience the excitement of premier international sports together.

Portia Archer, Vice President of Direct-to-Consumer Services for NBC Sports said, “NBC Sports Pub Pass is a unique product that we are proud to have developed with our partner, AEG, to make premium international sport more accessible to U.S. viewers. We understand the importance and excitement of fans watching their favorite sports together. NBC Sports Pub Pass will support the traditions and strong communities within Premier League soccer, rugby and cycling, to make it easier for fans to watch together live or via replay on demand.”

A commercial establishment with an NBC Sports Pub Pass subscription will provide fans with exclusive access to 140 live Premier League matches – which are not available on TV – as well as the full event replay for those matches. In addition, NBC Sports Pub Pass will deliver expansive coverage of the most prestigious rugby competition and cycling races from around the world.

Notably, there will no longer be a required entrance fee or cover charge to patrons at the door for any matches, as other providers of international sport previously required.

For more information on the NBC Sports Pub Pass or to subscribe, visit www.nbcpubpass.com.

Highlights of NBC Sports Pub Pass:

NEW sports platform, created specifically for commercial premises AFFORDABLE pricing in a single annual subscription GAMES live and replays from:



o Rugby – Six Nations Championship, Champions Cup and Premiership Rugby

The Rugby World Cup will be available to add to the NBC Sports Pub Pass, with all matches available live and through on-demand replays



o Cycling – Tour de France, Vuelta a España, Amgen Tour of California, Paris–Roubaix

EXCLUSIVE CONTENT not shown on linear TV:



o Soccer – 140 live matches, not shown on TV

o Rugby – 185 live matches, not shown on TV

o Cycling – extra hours of each stage of top races, not shown on TV

TURNKEY product, Amazon fire stick technology with NBC Sports Pub Pass pre-loaded, allowing easy setup and use



MARKETING SUPPORT provided to commercial establishments as part of subscription, including printed and digital marketing materials, to help establishments bring in customers



CUSTOMER SERVICE provided to commercial establishments as part of subscription, including via phone and email



NO charging patrons entrance fee at the door, as other providers of international sport previously required; Your Bar, Your Business



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ABOUT NBC SPORTS GROUP

When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital, which includes NBCSports.com, NBCOlympics.com, GolfChannel.com, the digital assets of the NBC Sports Regional Networks, Rotoworld, the NBC Sports Talk franchise, multiple apps, and two transactional sports businesses, GolfNow and SportsEngine. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, NASCAR, PGA TOUR, The R&A, PGA of America, Churchill Downs, Premier League, Tour de France, French Open, Formula One, IndyCar and many more.

ABOUT AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, the company operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 150 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including STAPLES Center, The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals, including Coachella, Firefly and Hangout; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands, AXS.com ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.

ABOUT AEG RUGBY

AEG Rugby is spearheading the NBC Pub Pass project for AEG. A whole owned subsidiary of AEG Worldwide, AEG Rugby’s mission is to work with Unions, Leagues, Teams, Brands, Broadcasters and other commercial & development partners to meaningfully grow the relevance and commercial viability of the sport of rugby. AEGR believes that the core values of the game; respect, integrity and teamwork will guide efforts for both immediate and long term strategic planning & execution to deliver sustainable success for rugby in the USA.