Overnight many Queenslanders, less than two weeks out from polling day in the state election were introduced to the first major foray of Katter’s Australian Party into election advertising. This ad was not about the market monopoly of Coles and Woolworths, not about the struggles of farmers trying to live off the land or mining interests trumping those of the agriculture sector. No, it was a heinous anti-gay marriage advertisement which particularly targetted the Leader of the LNP, Campbell Newman and Australian Greens leader Bob Brown, whilst at the same time treating the gay and lesbian community of Queensland with absolute disdain.

The majority of Australian’s should be thanking Bob Katter and his party for this advertisement released overnight. We should be thanking Katter’s Australian Party not because it is a sensationally good advertising campaign against gay marriage, it is not, but because it has probably done more for the cause of marriage equality in its divisive content.

Now, it is of equal disgust to the advertisement itself that some of the response to the campaign has been to resort to low acts like death threats and insults against members of the party. Such behaviour is not on and deserves the same level of condemnation, if not more than the bigoted ad in question.

For some time now, polls on the issue of marriage equality have shown that the majority of the population think, to steal a phrase from the political lexicon, that “it’s time” for a change. Politicians have generally lagged behind on the issue of marriage equality, even the so-called “small-c conservatives” on the progressive side of politics. There are elements of all parties these days, except it seems, from Katter’s Australian Party who think, not just that marriage equality is inevitable, but that it should happen. It is inevitable too that a majority of politicians will eventually vote in favour of same-sex marriage.

So why does the commercial broadcast for the first time yesterday mean that people in favour of marriage equality owe a debt of gratitude to Katter’s Australian Party? Okay, pick your jaws up off the floor. Those who support gay marriage should be thankful to Bob Katter and his colleagues because the response has highlighted just how much support exists in the community on the topic, again, not excusing the equally shameful response from some in the community.

Aside from helping the cause of marriage equality in its own unique way, the intensely conservative political ad also proves just how little of a contribution that Katter’s Australian Party think they can make, particularly in the “big smoke”. Over all other issues facing the people of Queensland it was decided, in what certainly cannot be classified as “infinite wisdom”, that above cost of living and other economic and social pressures, a small minority of people expressing a want to be married to someone they love is simply the greatest of threats facing Queenslanders in this election.

So a big thank you to you Mr Katter and your 76 candidates across Queensland for raising the prominence of the marriage equality campaign again, which is continuing to gain momentum, without your party’s helpful entry into the debate. Your party must also be thanked for highlighting exactly how few reasons there are to vote for your mob on March 24.