This year’s the biggest e-commerce forum ECOM21 2015 in Latvia has allocated great attention to Bitcoin and Blockchain development in the Baltic states. The conference gathered 500 attendees and 39 speakers from 32 countries.

Experts stressed the idea that Blockchain technology can penetrate deeper into e-commerce. Well-recognized figure within the Scandinavian e-commerce industry, founding partner of Alvaldi Consulting, and Chairman of Steering Commitee at Hyper Island, Sïmon Saneback, commented exclusively to Cointelegraph:

“There was a big portion of the conference that was dedicated to Bitcoin which was fantastic to see and quite odd to me to experience in an e-commerce conference. I've learned some interesting aspects of the Blockchain technology and Bitcoin that I wasn't aware of before ECOM21.”

ECOM21 2015 ended on the 20th of November in Riga, Latvia. This is the 4th edition of the conference, organized by the Business Conference Group. Themes included traditional e-commerce forms of payments, e-wallets, P2P lending, stores in social networks, regulation and development of alternative banking, how mobile payment systems are affecting the industry and of course Bitcoin and Blockchain technology.

Saneback continued:

“I was thinking of investing in Bitcoin a couple of years ago when the trend was hot, but ended up not doing it due to instability at that point in time.”

Addressing the seven points in the development of e-commerce, Saneback added: