First, that such incidents must always be turned into a media spectacle, regardless of whether the parties to the incident itself have ironed out their differences. Why? Primarily to educate us, the prejudiced plebs, about what words we may use and how not to be a hateful rotter. The offence-seeking lobby always has one eye, its main eye, on re-education, on paternalistically instructing the public about speech etiquette and what are the right moral values. So, quite against their will, Marler and Lee have been reduced to mere puppets in a morality play designed to send a message about offensiveness to everyone.