Bon Iver have made a very smart merchandise choice: They’ve decided to sell some special flannel shirts as part of their merchandise for 22, A Million. Produced by Ambient Inks, the red flannel shirt is emblazoned with their recent album’s cryptic iconography. Check it out below, and place an order for a shirt here.

Earlier this month, the artist Eric Timothy Carlson explained how he designed the artwork for the band’s latest album. Bon Iver are currently touring in support of 22, A Million.

Read “What's Justin Vernon Been Up to Since the Last Bon Iver Album? A Lot” on the Pitch.

Watch the music video for “22 (OVER S∞∞N)”: