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If you want to polish a pair of shoes, make sure you carefully match the color of the polish, or choose a neutral polish. Clean the shoes with a horsehair brush, or wipe them down a dampened cloth, but be sure to let the shoes dry completely if you do this. Apply the polish to the shoes in a circular motion using an old t-shirt or a polishing brush. Pay special attention to the heel and the toe, which get the most wear. Allow the polish to dry and add additional layers, if necessary, then brush off the excess polish. If you want to learn how to shine your shoes when you're finished polishing them, keep reading!