If you want an instant reminder of how much times have changed, just look at YouTube. As someone who has been beauty vlogging since 2008, I can definitely attest to the fact that the game has CHANGED. What started as just a bunch of beauty lovers sharing makeup tips in front of a webcam has transformed into a multimillion-dollar business, where money bags and free products abound.

But the production value isn't the only thing that has changed. Whether it's growing up, or even a little selective surgery, the faces of our favorite beauty gurus look quite a bit different now than when we first met them.