Written by Jennifer van der Kleut for NortonLifeLock

A virtual private network (VPN) can hide a user's internal protocol address (IP address) and block their location and browser history, allowing them to share and receive information on public internet networks more privately. Whether you’re searching something online or communicating via social media, you’re leaving digital footprints in the form of your browsing history, cookies, and cached data. Your Internet Service Provider (ISP), the government, and other third parties can track what you search, visit, and download. Even if you use a private browsing mode, your IP address can still be collected. When you download and enable a VPN prior to browsing, a VPN can offer online privacy and increased security by helping hide your online identity and encrypting your traffic. Hackers and third parties will only be able to see the IP address of the remote VPN. This prevents them from accessing your location, browser history, or the personal information you may have sent or received during that browsing session. Here are the seven main things that a VPN hides: 1. Search History You can clear your cookies and search history from your browser. But chances are your ISP has recorded the websites that you’ve visited. VPNs can hide your search history and other browsing activity, like search terms, links clicked, and websites visited, as well as masking your IP address.

Can you truly remove your search history? No. You’re removing the file references from your directories, but your operating system won’t simultaneously erase this data. It only moves the information to a special area on your Mac or PC’s hard drive. If you use a VPN each time you browse, third parties will only be able to see the IP address of the remote VPN. This disables them from pinpointing your location, ISP and, potentially, other personal information. 2. IP Address Your IP address identifies your device on the Internet or a local network. It’s the key data that connects you to your location, ISP, and web search history.

IP addresses can share sensitive information about you that includes your physical location such as your city, state, ZIP code, and country. It can trace back to your home ISP, which could reveal your name, home address, phone number, and credit card numbers. Instead of sending information directly from your IP address, the VPN server’s IP address is associated with your activity. For example, if your VPN service provider has servers around the world, you could appear to be connecting to the internet from a different country. 3. Medical Diagnosis and Health Conditions Medical providers often operate through private client portals. The Health Insurance Portability and Accountability Act (HIPAA) has set standards in the exchange of protected health information (PHI). This is the diagnosis, procedures, and counsel between doctors, clients and medical facilities.

HIPPA requires healthcare facilities to operate on private networks. These secured portals encrypt your medical information from outside parties. VPN networks allow medical professionals and patients to safely access confidential medical information untampered. 4. Travel accommodations Travel and airline websites associate the information that you’re researching with your IP address. When you visit online travel booking websites multiple times to find better deals, a cookie has likely already locked into a price.



A cookie is data sent from a user’s computer to a website. They can identify your past travel searches, online profiles, all the way to your home address. Any action like clicking on a link can trigger an “event.” Marketers use analytics tracking tools to track website traffic and user behavior. It only takes a short amount of time for advertisers to bombard you with retargeting ads. VPNs can block tracking technologies, allowing you to search travel websites anonymously and avoiding advertisers altogether. 5. Geolocation We already mentioned that your IP address can identify your geolocation. Browsers and websites use this information to map web traffic from different cities, states, and countries.

For example, when you use Google Maps, you must enable your phone to detect your location. Websites use the same technology. One side benefit of using a VPN is known as geo-spoofing. This means a VPN “fools” websites and other online services into thinking you’re in one location when you’re really in another. This could provide access to geo-restricted services or help save money while doing online shopping. But remember to always check your service agreement rules and observe government laws and regulations. 6. Personally identifiable material A VPN can hide your online identity by masking your IP address. It encrypts your location and the data you send and receive, helping protect your personal identifiable information (PII). This data can come in the form of your bank information, as well as Social Security and driver's license numbers. If a hacker gains access to your computer, your PII is could be vulnerable via audio files, messages, and passwords.



Even secure websites can become vulnerable to cyber-attacks. Using a VPN network can increase your protection when you go online, from hackers and cyber thieves. 7. Torrenting BitTorrents (torrents) are metadata files and folders that are shared and downloaded between users on a network. This gives users access to movies, music, and other forms of media content.

Though torrenting isn't illegal, downloading copyrighted material like movies or songs is a violation. Since your ISP can track your activity, so can the government. Using a torrenting service without a VPN can sometimes lead to warning letters or even hefty fines from the government. Even if performed legally, torrenting can be dangerous. Downloading unknown files can result in you downloading malware. These viruses can infect your computer and corrupt your files. VPNs can prevent online peers from seeing your IP address, which could help prevent hackers from singling you out. How to choose a VPN When choosing a VPN, consider your needs for the device. User-friendliness, speed, secure encryption, and price are all important factors to examine. You also want reliable customer service, should anything out of the ordinary occur. Consider using a secure VPN network that provides powerful protection and is capable of connecting other devices in your home. Research online reviews, but be careful of sites that promote affiliate websites. You can also talk to your tech-savvy friends and get their insight on recommended products. Most importantly, when purchasing a VPN, it’s best to buy from a software company that you trust. So, no matter where you are, you can search the internet knowing that your connections are safer.

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Editorial note: Our articles provide educational information for you. NortonLifeLock offerings may not cover or protect against every type of crime, fraud, or threat we write about. Our goal is to increase awareness about cyber safety. Please review complete Terms during enrollment or setup. Remember that no one can prevent all identity theft or cybercrime, and that LifeLock does not monitor all transactions at all businesses.

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