The plan is to increase the number of Argos stores-within-stores from 10 to 30 by Christmas, ahead of the holiday rush. Perhaps not a monumental expansion, but the whole point of Sainsbury's acquiring Home Retail Group was to combine retail presences, product ranges and services to create something that would better compete with online rivals. And you have to move quick with new pickup points if you want to convince customers that click-and-collect is more convenient than click-and-wait.

Especially when Amazon is adding new services and expanding others seemingly every month. Sainsbury's and Argos aren't ones to be left behind, though. Argos launched UK-wide same-day deliveries last year, for example, and more recently Sainsbury's began trialing one-hour grocery deliveries in London's Wandsworth borough.