IBM, a longtime supporter and ally of the LGBT community, is affirming its commitment to diversity, acceptance and inclusion with a new rainbow color brand logo.

Chief Diversity Officer, Lindsay-Rae McIntyre, says that the new symbol represents IBM’s ongoing push for equal opportunity for all their employees and future talents.

‘We strongly oppose discrimination of any kind toward anyone,’ she adds.

And it’s not all talk and no action.

IBM established an equal pay policy for both men and women in the 1930s, and an equal opportunity policy 11 years before the Civil Rights Act became law, McIntyre writes.

The CDO added that the company is one of the first to include sexual orientation as part of their Equal Opportunity policy, which extends domestic partner benefits to gay and lesbian employees in the U.S., almost two decades ago.

Today, the company offer a variety of benefits in 53 countries to same-gender domestic partners or spouses.

Last year, for the third year in a row, IBM was named the world’s most LGBT-inclusive employer by the Workplace Pride Foundation.

The tech giant also supported a pride walk in India, participated in a LGBT work fair in China, and came out condemning North Carolina’s anti-LGBTI law in 2016.