Wendy’s is making sure fast-food fans are aware of its pending breakfast launch.

The Dublin, Ohio-based restaurant chain enlisted the help of former McDonald’s head chef Mike Haracz for some of the social media posts the chain is ramping up to ballyhoo the menu’s March 2 debut.

VMLY&R, Spark Foundry and Ketchum are the agencies behind the social media work, which will include fresh posts each Wednesday morning.