Yes, Breitbart has a fashion critic (!), a man who by his own account is uniquely cut out for the job. Mr. Binder has been following his twin passions, fashion and politics, since his student days at Southeastern Louisiana University in Hammond, La. His professors were all too predictably liberal, he said in a phone conversation last week. Which left Mr. Binder, a contrarian by nature, to take an opposing position. “The university turned me into a total right-winger,” he said.

All the same, he remained enthralled by the celebrity culture that spoke to his more progressive peers. “I loved music, the whole punk rock era, all of those things,” he recalled, such attractions all the more compelling to a boy with a nose perpetually pressed to the glass.

“I don’t live this grand fabulous lifestyle,” said Mr. Binder, who was reared in Slidell, La., near New Orleans, the youngest of eight siblings in a family of moderate means. “I don’t come from a place of growing up in a grand apartment in the West Village, from a place of having the same opinion as everyone else.”

His opinions, as might be expected, are in line with those of his employer. At its founding a decade ago, Breitbart dedicated its ideologically right-leaning coverage to celebrity culture. “One of our governing principles,” said Alex Marlow, the site’s editor in chief, “is that culture is upstream from politics. Meaning that the culture in influencing our political climate more than our political climate is influencing the culture.”

Mr. Marlow, who hired Mr. Binder in April, would like those priorities reflected on the site’s home page. “I want people to go there and find something amusing,” he said, “and not regard it purely as a place where readers get outraged.”