Girl’s Generation’s YoonA has proved her star power once again, as the items she used and wore on the recent episode of “Hyori’s Homestay 2” sold out after the broadcast.

On February 4, the first episode of JTBC’s “Hyori’s Homestay 2” introduced viewers to the new part-time worker YoonA (a position previously held by IU). The episode covered the day before the bed and breakfast opened for customers, in which YoonA met Lee Hyori and Lee Sang Soon for the first time.

In the episode, YoonA shared, “I was thinking what new foods we could eat, so I bought a waffle iron.” She then made waffles using the machine to which Lee Hyori and Lee Sang Soon exclaimed, “It tastes like something you could sell. It’s delicious.”

After the episode aired, the vertical waffle iron gained a lot of interest and was one of the most highly-searched topics on portal sites such as Naver and Daum. As of February 5 at 1:30 a.m. KST, the waffle iron was sold out on online shopping mall Coupang. One netizen tweeted, “It’s already sold out on Coupang [an online retailer]… and the episode hasn’t even ended yet.”

The production staff addressed suspicions that the waffle iron was product placement on the show. The show’s producer stated, “It’s something that YoonA bought a long time ago and has been using, but she bought a new one to give to Lee Hyori recently. Even I ended up buying one after watching the show during the editing process.” Shortly after the broadcast, the waffle iron as well as its brand rose to the top four on a home appliance ranking list for a social commerce website.

The clothes that YoonA wore during the episode also gained a lot of attention. During another part of the episode, YoonA, Lee Hyori, and Lee Sang Soon went to pick tangerines at a tangerine farm in order to prepare juice for their guests. During this scene, YoonA appeared with a thick, white coat. Lee Hyori complimented her by saying, “It’s so white,” and “[Her face is so small that] it’s a 9:1 ratio to her body.” The coat, at the price of 399,000 won (approximately $367), quickly garnered interest and sold out; it was even nicknamed “the YoonA coat.” YoonA’s crew neck was identified online and became sold out as well, being sold at the price of 13,800 won (approximately $13).

Source (1) (2)