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Gatineau medical marijuana producer The Hydropothecary Corp. plans to change its name to the shorter, snappier HEXO Corp.

The name switch, which must be approved at a meeting of shareholders, comes as the company gets ready to sell recreational marijuana.

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The company announced last month that its line of recreational pot products will be sold under the HEXO brand.

“HEXO will help bring people together to share enjoyable and life-affirming experiences, while breaking through the stigma that still surrounds cannabis and its users among some Canadians,” said a company statement.

Products bought by medical patients will still bear the Hydropothecary brand name.

The company also graduated from the smaller TSX Venture Exchange to the Toronto Stock Exchange on Friday. The move is a sign of Hydropothecary’s “growth and proven ability to execute,” said CEO and co-founder Sebastien St-Louis in a statement.