The strange, disquieting, and sometimes delicious story of humanity’s love affair with meat.

Basic Books, February 2016

"MEATHOOKED: The History and Science of Our 2.5-Million-Years Obsession With Meat" is an investigation set to answer a question that has stayed unanswered far too long, while we kept arguing health and ethical aspects of meat consumption: Why do we eat meat at all? What's so special about meat that it keeps us hooked? From the perspective of evolution, culture, taste, marketing, biochemistry and anthropology, Marta Zaraska sets out to identify all the hooks that make meat a food that humans don't want to easily give up.