History was made today when the Western Bulldogs membership soared past 40,000, four months ahead of the date it reached the milestone mark for the first time last year.

A count today revealed the total membership as 40,736 and climbing - a new club record, surpassing last year's previous high of 40,082.

That's over 9,000 more than at the same time 2016 (31,595 on April 5th) - an increase of 29 per cent - and in excess of 14,000 more than 2015's comparative figure (26,625 on April 6th), a two-year increase of 53 per cent.

The 2017 season has seen all membership products with a Grand Final guarantee sold out (EJ Whitten Social Club, Charles Sutton Premiership Circle, Top Dogs, Player Sponsors), and a 29 per cent increase on 2016 for reserved seats.

This year has also seen an increase of more than 60 per cent in new members joining the pack.

With 21 rounds of the 2017 season still to come, a range of membership options remains available. To show some #realstrength and become a member today, call 1300 46 36 47 or visit membership.westernbulldogs.com.au.