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Irked by what it calls a mountain of red tape proposed by city bureaucrats, Uber is launching a public campaign in hopes of making Calgary’s city council slam the brakes on a draft set of ride sharing rules.

With a new bylaw that would govern Uber and services like it slated to come before council Feb. 22, the company says the plan being pitched by city administration would regulate it right out of the Calgary market.

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Ramit Kar, general manager of Uber Alberta, stopped short of saying the “onerous” draft bylaw is designed to elbow the controversial service out of Calgary, but said if nothing changes over the next two weeks, Uber will have to pull up stakes.

“No ride sharing service could operate under rules like these,” he said.

“We’re urging council to really look at what’s behind this.”

Kar said Uber is troubled over four sticking points he believes impose an undue level of regulation on the service and its drivers, the majority of whom would only drive less than 10 hours per week.