PepsiCo’s Mountain Dew AMP GAME FUEL has been named the official energy drink of Twitch Rivals, an esports tournament series featuring streamers and pro players. The brand is one of the first to support Twitch’s competition as an official marketing partner, alongside the U.S. Army National Guard. In yesterday’s NBA All-Star Showdown, both received logo placement on broadcast, with AMP GAME FUEL also receiving product placement on the commentator’s desk. Financial terms of the deal were not disclosed.

An energy drink targeted specifically at gamers, AMP GAME FUEL is partnered with teams including Team SoloMid and Counter Logic Gaming, as well as major esports competitions such as the Call of Duty League and the Mountain Dew League (MDL)—an ESL Counter-Strike: Global Offensive (CS:GO) division for amateur players.