With seven months until the official kickoff of the XFL 2020 season. Ramping up interest and getting the word out is critical to the league’s growth.

All of Vince McMahon’s money won’t last long if ticket sales and interest are slow. That is why the XFL team presidents are taking a different approach to gain interest and attention. Getting out there and meeting the people.

The approach was first started by XFL Los Angeles Team President Heather Brooks Karatz. On A June 6th, she invited XFL LA fans to Buffalo Wild Wings for a meet and greet. To talk to fans about the upcoming season and answer questions.

Tonight we took the first step towards connecting with our fans. Thank you to all who came by – this is the beginning of the movement #XFL2020 @XFLLosAngeles pic.twitter.com/mQMdUfHEeH — Heather Brooks Karatz (@HeatherBKaratz) June 7, 2019

On June 19th both Karatz and XFL Head Coach Winston Moss met up with fans at Legends in Long Beach California. Just prior to the XFL Summer Showcase in that area.

Come meet and hang out with our coaching staff including Head Coach Winston Moss! We’ll be at Legends Sports Bar in Long Beach on Wednesday 6/19 from 5:30 pm – 7:30pm.



Address: 5236 E 2nd St, Long Beach, CA pic.twitter.com/KLvWqpZHgB — XFL Los Angeles (@XFLLosAngeles) June 14, 2019

Not to be outdone on July 17th, XFL Houston Team President Brian Michael Cooper met with fans at a Buffalo Wild Wings for a Q&A in Houston. Expect more of this in the coming months from other XFL team presidents. ‏

A big thank you to all our fans that came out to our fan event last night at Buffalo Wild Wings! We had a great time and appreciate your input and feedback. pic.twitter.com/C6LU4jZKX8 — XFL Houston (@XFLHouston) July 18, 2019

This innovative, meet the people approach was honed in by XFL CEO Oliver Luck during his days as team president of the Rhein Fire in NFL Europe. The Fire was considered one of NFL Europe’s most successful teams as far as fan appeal and interest. Thanks in part to Lucks similar approach of meeting the fans and being accessible. That success lead to being named NFL Europe league president. A position he held for 9 years.

The XFL is truly a grassroots league. From team presidents meet and greets, to the XFL Summer Showcase Chalk Talks. The XFL is growing its brand one football fan at a time.

With other professional leagues keeping their fans at a distance. The XFL is capitalizing on that disconnect and using that fact to build a great and long-lasting spring football league.