Then a number of people then say "well that's the worst way to write that kind of big long essay," which is a totally understandable view too, but Hulk thinks the whole thing actually allows for a deeper affectation. For instance, Hulk thinks a few people might be missing that it's not actually gimmick, but instead a device. And actually a fairly standard high/low device at that. Hulk dresses up the sentiment in big silly all-caps and it shows that Hulk doesn't take Hulk-self too seriously. Which is good. Because Hulk really doesn't take Hulk-self too seriously. And that's because the subjects themselves and the thoughts are serious enough on their own. The subjects get all the right kinds of attention too and that's the most important thing. And so that inherent sense of humor and disambiguation that comes with the device is very important to Hulk.

On top of that, there's even logistical reasons: all-caps actually gets people to slow down when they read so it actually prevents a lot of skimming (and to be frank, Hulk has had a fair amount of people who most hate the device also admit they are the kind of people who are not interested in a 12,000 word essay anyway). Granted there are a few people who are genuinely bothered by the caps and it hurts their eyes, but Hulk finds that is really, really a small minority of people and Hulk happy to direct them to Convert Case alas, Hulk's not for everyone, but no one is for everyone. At least there's a reason for it.

And then there's one last level deeper than that. A lot of folks have noticed that Hulk tends to be a pretty optimistic Hulk. And what Hulk has discovered is that if the incredible Hulk of all people is willing to be open, honest, lofty, optimistic, and a big ole' softy... Well... Then why can't they? It let's everyone know that it's okay to embrace these things. That our over-fixation on texture and cool and disaffection can actually be counterproductive. And that you may have expected Hulk to be a big smashy monster, but Hulk isn't smashy at all. Hulk's just a big, stupid, sweet Hulk that's just way too big for it's body. Hulk thinks that defying expectations is one of the most humane things we can do.

Of course, some people still don't like Hulk's whole deal and that's more than fine. Hulk willing to keep trying with them. Always. But at the least Hulk wants them to know that Hulk has truly spent more time thinking about this than anyone on the planet. And it's not a cold gesture. It's not calculated. The distillation of all of this is joyful. And in a strange way, it is the most honest voice possible.

And then there's the truth that Hulk holds to dearly: that banner actually turns into a giant green monster to write these essays and none of you can prove otherwise.... Sorry, you got a Hulk-sized answer on that one.