(CNN) Toys "R" Us marked its triumphant return to the US on Wednesday by opening its first new store at a location in Paramus, New Jersey.

Kids and parents can visit the revamped toy shopping experience at the Westfield Garden State Plaza, where they'll find an in-store tree house (with a doorbell, of course), a reading space, and a cinema, according to CNN affiliate News 12 New Jersey

Toys "R" Us mascot Geoffrey the Giraffe presided over a ribbon cutting ceremony opening the store to the public Wednesday morning.

The new brick-and-mortar store unveiling comes two years after Toys "R" Us filed for bankruptcy and shuttered over 700 of its stores

Since then, the brand's new parent company, Tru Kids, has been hard at work revamping the toy seller's look and feel. Instead of packed shelves of toys, brands will be able "design custom experiences and branded shops to help them create memorable experiences for parents and children," Tru Kids said.

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