Darshan Patel, founder of Vini Cosmetics , is scouting for a chief executive to run the company that makes the Fogg brand of deodorants.“Vini Cosmetics, whose 64% stake currently lies with the (Patels) family, should get into the hands of a professional before we think of a total sell-out in future,” Patel toldPatel said he was already meeting professionals and “trying to spot one who understands the pulse of a family-run business”. He isn’t looking for someone with a “mere MBA with marketing experience” under his belt. “I need a 45-something-year-old who should be with me for 15 years and be able to live, breathe and dream the brand like I do. No one can drive a family-run business unless he understands the pulse and nuances of that family,” he added.Patel expects Vini to post a turnover of ₹950 crore this fiscal year, a 25% expansion over last year, with the Fogg brand contributing 80% of that. Fogg emerged as the top player in the ₹3,000-crore Indian deodorants market in January-September 2018, as per recent Nielsen data.Patel said he is aiming an annual turnover of ₹2,000 crore in next 4-5 years.The company is cash-rich and may move its headquarters from Ahmedabad to Mumbai to attract right talent, said Patel, who runs the business with cousin Deepam. WestBridge Capital Partners and Sequoia Capital are current investors in Vini.Patel was co-promoting erstwhile Paras Pharmaceuticals with his brothers before he exited the company last decade. Credited with creating brands like Moov and Krack for Paras, he founded Vini in 2010 and launched Fogg in 2011. Fogg is available in 36 variants.“While the market has been growing at 12-15%, Fogg has been able to grow 20%,” Patel said.Apart from Fogg, Vini has brands like White Tone, Glam Up, Pretty24 and Prepair, Ossum. Patel’s second lead brand is White Tone, which will generate sales in excess of ₹100 crore a year, he said.Patel now wants to push his skin care brands, which he refers to as “startup” brands. “Fogg will generate revenue worth ₹1,000 crore in next two years and is self-sustaining now. I want to grow the look-good category now,” he said.