It's unfortunate that Doug and his family remained white in this context—his family stands out as the Caucasian "norm" on the show. But pushing to make Doug's family not whitebread may have been too radical for the studio's first Nicktoon. Gus Hauser, one of Nick's most important founders, admits in Slimed! that Nick's choice to market their programming to "kids with cable" created certain problems: "The others didn't get Nickelodeon... Children who couldn't afford cable were getting some children's programming from PBS. Sure, it brings up issues of diversity and income level."