How Mobile, Content, Influence and Culture are Changing Marketing Forever {free ebook}

Has there ever been a more visceral, complex time to be a marketer? The rules (such as they are) are changing constantly, and new technology and rapid shifts in consumer behavior are giving best practices the shelf life of a ripe banana. It’s an era of exploration and experimentation that favors the nimble marketer.

To help document some of today’s important ideas about business culture, research, social media, mobile, content marketing and more, I recruited an all-star team of 12 contributors for this Power of Everything report. This menagerie of friends and colleagues are working with some of the biggest companies in the world to remake marketing and innovation.

Each was given the same assignment, to discuss the power of one important facet of successful business in approximately 250 words. Their lessons are insightful, useful, poignant and provocative.

I present to you: The Power of Everything.

Many thanks to the terrific contributors for their time and expertise. They are:

Jeff Rohrs of ExactTarget – The Power of Brand

Ann Handley of MarketingProfs – The Power of Storytelling

Marcus Sheridan of The Sales Lion – The Power of Information

Eric Boggs of Argyle Social – The Power of Listening

Amber Naslund of SideraWorks – The Power of Culture

Tom Webster of Edison Research – The Power of a Question

Joe Pulizzi of Content Marketing Institute – The Power of Content Strategy

Gina Rau of Janrain – The Power of Data

Tim Hayden of Edelman Digital – The Power of Mobile

Mark W. Schaefer of Grow – The Power of Influence

Jason Falls of Social Media Explorer – The Power of Authenticity

Scott Stratten of UnMarketing – The Power of Awesome

Please enjoy the Power of Everything, and I’d sure appreciate you telling your friends about this project, as we put a lot of work into it. Tweet about this eBook with the #PowerOf hashtag, and I’ll send a beautiful, full-color hard copy to three supporters. Thanks mucho. ~ Jay

What was your favorite Power Of passage…..?