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Jodie Emery struts through the hazy hallway of Cannabis Culture’s flagship Toronto store, through a 15-person deep checkout line, and then past the extracts, pre-rolled joints and display jars of bud into the lounge area where a group of pot enthusiasts is sparking up.

It is just after noon on a Wednesday.

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The 32-year-old Cannabis Culture owner makes several attempts to call her husband, Marc, a famous marijuana legalization advocate, to wake him up. The Prince of Pot likes to sleep in, she explains, because he works past midnight, which is closing time at his shop in Toronto’s gay village downtown.





The Canadian National Medical Marijuana Association said it believes the ruling is the first of its kind that could open the door to wider coverage for cannabis patients.





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Marc emerges half an hour later. He joins employees behind the counter to recommend strains and weigh portions for the rapidly growing lunchtime rush. Marc is focused on the Toronto flagship locale he owns, while Jodie oversees the franchising and most other aspects of the business.

“This is what legalization looks like,” Marc said. “That’s exactly what we want to present to the government: You can go and do your rules and your thing and we’re going to do our thing.”