You might be wondering, “What is this place?”, “How did I get here?”, and “Where the hell is my Rawr Denim?!?” Well, we’d like to welcome you to the new iteration of Rawr Denim, drum roll….

Heddels

Okay, you probably already guessed that from the url (or the header, lead image, and title).

So why the change?

It’s been nearly five years since Nick launched Rawr Denim and over three since I came on board. In that time, we’ve grown to become one of the largest–if not THE largest–denim site on the web. We couldn’t have gotten here without all of our readers and for that we sincerely thank you for being a part of it.

But for how much we’ve grown, we feel that there is still a great deal more left to do and so much further for us to go. Over the past year, you’ve seen the site slowly expand its scope from just raw denim to a whole host of other apparel.

There’s an ocean of other subcultures and niches out there that share the same ideas behind raw denim: small scale artisanal production, promoting quality and utility above all else, and materials that age and evolve with wear.

Now that we’ve grown, we have the means to explore a variety of these other areas in addition to our regular denim coverage. But we can’t do it as Rawr Denim, or any other name with “denim” in it. We needed a new title that can carry us forever. As of today, our site will no longer be called Rawr Denim but instead known as Heddels.

What’s a Heddel?

Heddels comes from the word “heddle”, which is an integral piece of a textile loom. The heddle is a thin eyelet that holds the warp yarn in place before it is woven with the weft. It’s tiny, but it keeps the entire process on track.

In the same way, we hope to keep all of our readers on course by providing them with high quality educational and insightful articles as well as exposing them to the best new brands and products on the market.

What you should expect

Aside from the new name and layout, not too much. This isn’t so much a revamp of Rawr Denim, rather a refresh. We’re going to continue our same features like Fade Friday, Working Titles, and the Sales Compendium. If you were a fan of us before, you’re not going to lose any of the regular content you’ve come to expect.

But you’re going to be getting more as well. As we continue to grow and expand, we plan on putting out more and more quality information about a whole host of subjects. We’re very excited to be taking this next step in the life of the site and looking forward to you joining us for many years and many fades to come.

–David, Nick, and the Heddels Team

PS – We’re giving away a Tanner Goods “Worth Holding Onto” Starter Kit to mark the occasion, click here to learn more and sign up to win!