Yes, really… This is very odd and brilliant… Is The Prada Transformer an art exhibit, a fashion show stage or a movie theater? Yes, yes and yes, we think.

In Seoul Korea, designed by Koolhaas in collaboration with the Prada fashion house, the Prada Transformer has four sides, each with a different shape: a hexagon, a cross, a rectangle and a circle. Costing over 10 million dollars (what recession, right?), it is currently the home for a Film Festival.

A pavilion, called Prada Transformer, designed by Dutch architect Rem Koolhaas for Italy's fashion house Prada, is seen on the ground of the 16th-century Gyeonghui royal palace in Seoul, South Korea, Friday, June 26, 2009. The two-week film festival curated by Oscar-nominated movie director Alejandro Gonzalez Inarritu opened Saturday with a South Korean spaghetti western inside the Prada Transformer. The Prada Transformer has four different shapes - a hexagon, cross, rectangle and circle - and, with the help of construction cranes, could change its facade by lifting or rotating its structures depending on projects like fashion, art and film events. (AP Photo/ Lee Jin-man)



After opening in April with a fashion show on the hexagon, four cranes swooped down on the 180 tons (160 metric tons) of steel earlier this month, taking 30 minutes to lift the Transformer and turn it onto a new side: the rectangle.

The Prada structure will be picked up and rotated to create a rectangle that will show movies from June 26 to July 12 selected by the Mexican film director Alejandro González Iñárritu. Art will then be shown when the structure is rotated again to create a floor plan in the form of a cross. Finally, the Transformer will be picked up once again and rotated to form a circle for a fashion show. All shows are open to the public and free of charge.

Learn more at http://prada-transformer.com/

