The world is already in 2017, and every marketer is keen to know what all SEO is bringing in 2017 for the digital marketing world. SEO has become trendier. The masters have already predicted what SEO has in the marketing box this year. They have shared how search engines will be behaving to human searches and what approach do marketers need to adapt to in 2017. Here are some really important trends & SEO Strategies for 2017

1. Voice Search:

Technology is changing constantly in this fast paced, always forward moving and innovation lover world. People need information at their fingertips with ease and the technology giants such as Google and Microsoft are playing the major role to avail such comforts and information. From last two years’ voice search, has emerged as the best medium to interact with the search engines to search for information. Traditional approach is already their but it seems to be overtaken in future by voice search. Digital Marketers do what is comfortable to the global users and they strive hard for that. So if users are migrating for voice search due to comfort-ability then digital marketers will be focusing on voice strategy more. The goal should be to generate contextual content with mostly long tail keywords and conversational phrases. Want an example? Okay.

Suppose you have started a new business of interior designing. Now you need to get a brand-new website for your business with mobile first approach. So, you will start searching as -“Web Development Company in Bangalore” which was the strategy followed in 2016 but now it’s changed and got the answers. Or you took your mobile, and started talking to your digital personal assistant like Siri or Cortana, and said -“I need a website for my interior designing business”

Users now just don’t prefer to type the keywords on the search bar, it’s time taking and they can make spelling mistakes also which could require to correct it again. Google, Microsoft, apple and others companies has improved the accuracy for voice search and it works like a charm.

So as a search marketer, you need to focus more on the conversational content rather than traditional keyword approach. Just think what users could speak while searching something, note down the important phrases people mostly say while making a query. If you have started this then you are on the way to be successful search marketer in the near future.

2. Content Marketing:

It is a consistent practice of marketing brands, products or services by creating valuable, meaningful and reliable content to reach targeted audience in order to generate leads and create a customer base. For a better content marketing strategy, you just need to generate interesting content which tells success stories and shows excellence. You have to sell by pretending like you are not selling.

It is going to play a major role in SEO. Yes, content marketing is different than SEO but they overlap and intersect in many ways. For this you need good content, and to generate good content, reach the intended users you need a good content marketing. Your website needs quality backlinks, and content marketing helps you get backlinks by generating good content. It helps you to rank above your competition.

3. Google AMP:

Google had announced Accelerated Mobile Pages on October 2015. In 2016 it was hardly known to the outer world and just few of the major tech companies were using it. But by the end of 2016 AMP had grabbed an increase in the number of websites using AMP across the world.

In 2017 when you will search for any query in search engines you will find the website list with AMP implemented to them already. Google has released an official website for AMP where you can find all the details and code examples related to that. There are in-built AMP libraries to make the website more content rich on mobiles, such as implement galleries, light boxes, carousel YouTube videos, animations, accordion etc. Google’s main goal is to increase the speed for mobile websites and load the contents fast by implementing AMP.

4.Content Optimization:

Google says – “optimize for content not for keyword”. It clearly means the web content should serve purpose for which the user visits your website. Otherwise what is use of getting the user to your web page; and have you thought about the result you will get later, your website ranking will drop drastically, Google can declare your website as spam or may even block it completely from Google search.

On the other hand, if you put genuine efforts towards providing the information to the users which they intend to get, your website can get to top of search results which will ultimately benefit you and your business. Once you started getting ranking and visitors, chances increase to convert them to leads and finally to a happy customer. To engage more visitors, you can put engaging contents on your website like small videos, animated content, info-graphics, opt-in forms, newsletter subscription, free trials, PDF downloads etc. There are so many ways. Optimizing content needs building a good content marketing strategies.

5.Mobile First:

In last few years’ mobile users have increased and have even left behind desktop users. Google has already created mobile indexing approach. Till now Google’s ranking system typically looked at the desktop version of a webpage content to evaluate the relevancy to its users. This could have created problem when the mobile version of a webpage has less content than that of the desktop version because most of the users are on mobile and they are not able to find those contents which are available on desktop version. So, Google is now planning to build their index from mobile-focused document primarily. If your website has equivalent content and mark-up across mobile and desktop, then they don’t need to worry anything. Otherwise you need to provide structured mark-up of both the versions.

6. Social Media Presence:

You might think how social media is going to help in seo. Don’t worry, it’s an obvious question anyone will think. Here is the answer. Yes, social media can boost you seo. If your business has a good presence in Facebook, Google+, Instagram, LinkedIn, Pinterest and others, it can help you get search engine ranking. Search engines are now observing your social media activities to evaluate for seo. And even getting a no-follow links from social media will help seo in long term. So, maintain a good social media reputation, it’s going to help.

7.Quality Backlinks:

They are said to be the backbone of good seo. It your site is getting backlinks from websites which have good Page Authority and Domain Authority then it will boost seo for a long time. You can get quality backlinks by writing guest posts to reputable websites. Do forum posting and blog commenting, but in a decent way, not by spamming. Use question and answers site like Quora and answer the related questions, you can share links when appropriate analysing your competitor’s backlink strategy is helpful in improving your backlink strategy

Conclusion

Serving the user intent should be the priority than just optimizing for the keywords. If the user is happy, Google will reward you with top rankings. Voice searches will be trendy, everyone need a personal assistants which helps them in all the situations all the time. Implement Google AMP in your website now, allow mobile users to feel the fast browsing experience. Focus more on mobile first approach as user are moving to a mobile only world and Google is planning to implementing mobile indexing to evaluate your website. To craft remarkable SEO strategy for 2017 you need to follow the above marked trends

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Tags: search engine optimisation