Niwot-based Crocs Inc. announced today that it has donated 100,000 pairs of shoes to Feed The Children and other organizations, which will work to distribute to those hardest hit by the recent earthquake and resulting tsunami.

Crocs is also establishing ways for consumers to donate at Crocs retail stores and online at crocs.com, with proceeds benefiting the Japanese Red Cross Society.

In a release, Crocs said the donations are part of Crocs Cares, a corporate social responsibility program that aims to make a difference for people in need.

“We have Crocs employees, wholesale partners and many loyal customers in Japan, and we’re honored to be able to assist at a time when the Japanese people need our help the most,” said Crocs chief executive John McCarvel.