The Interactive Video and Experience Protocol (IVEP) is a blockchain-based video protocol that will make billions of hours of video available online (including live broadcasts and digital experiences) interactive, shoppable, chat-able, customizable, real-time editable, monetizable, poll-able, actionable, clickable, expandable, and searchable.

In addition to offering new and innovative video solutions experiences, the IVEP was also designed to improve upon current pain points within the video ecosystem that affect creators, publishers, advertisers, and their audiences. Three primary pain points within the video ecosystem that the IVEP actively addresses include:

Centralization

Traditional centralized platforms, such as Youtube and Facebook, control many aspects of video distribution and consumption and reap most of the benefits. More often than not, creators and advertisers do not have definitive information on how to be successful on these specific platforms.

Contrary to that system, the IVEP is a decentralized protocol built on blockchain technology where members of the Association dictate the use of the protocol, apps, and/or services to benefit all participants within the ecosystem. Our decentralized protocol ensures all voices are heard and have influence over how, when, and where content is monetized, distributed, and consumed.

An ecosystem built on trust and transparency where all participants within the ecosystem benefit will continue to innovate and push the video industry forward.

Read about the IVEP Association, and how to join it, in our whitepaper, here.

2. Ad Fraud

IVEP uses blockchain technology to fight video ad fraud. The system monitors, records, encrypts for security and accountability, and stores every engagement in a digital ledger, and it measures real human engagement and ROI in real-time.

The digital ledger allows authorized members — creators and advertisers — to access the data captured by publishers at any time and verify that the content reaches real humans — not bots. Furthermore, measuring campaign performance in real-time ensures adjustments can be made to proactively meet and exceed campaign expectations and goals. Moreover, each experience can be customized for every single viewer.

Advertisers’ confidence in the video industry as a place for high ROI can be restored through improved real-time measurement features and analysis (that can also be used to better inform future buying strategies and decisions), and the ability to clearly expose parties engaging in fraudulent practices.

3. Monetization

Currently, creators struggle to monetize video content, and they have little or no control over the monetization model used to compensate them for their work. IVEP offers smart contract technology to enable creators to control how they’re compensated.

There are several compensation options available including pay-per-view (PPV), pay per engagement, subscriptions, donations, or a combination of these, and revenue goes directly to the creators’ wallets. Smart contracts also give creators the ability to reward users for usage of their video content, such as embedding or seeding their video, which further drives distribution and consumption.

These free foundational smart contracts, which are available within the IVEP’s Core Layer, help facilitate better communication between creators, publishers, advertisers, and users. Fair, honest and timely compensation standards builds trust between all participants within the ecosystem.

The IVEP will build a better video ecosystem for content creators, advertisers, and publishers through a decentralized protocol, a vast array of new measurement tools and features, smart contract technology to facilitate fair monetization practices and payments, and many other exciting new features.

Read our whitepaper for more information about the IVEP, and check out the dubtoken pre-sale happening now.