Anyone who knew him, he told reporter Louie Robinson, would immediately recognize that he could never have uttered those words. Amid testimonials from black people who did know him, he described his attendance as a teenager at the church of celebrated black gospel composer, the Rev. W. Herbert Brewster, whose songs had been recorded by Mahalia Jackson and Clara Ward and whose stand on civil rights was well known in the community. (Elvis’s version of “Peace in the Valley,” said Dr. Brewster later, was “one of the best gospel recordings I’ve ever heard.”)

The interview’s underlying point was the same as the underlying point of his music: far from asserting any superiority, he was merely doing his best to find a place in a musical continuum that included breathtaking talents like Ray Charles, Roy Hamilton, the Five Blind Boys of Mississippi and Howlin’ Wolf on the one hand, Hank Williams, Bill Monroe and the Statesmen Quartet on the other. “Let’s face it,” he said of his rhythm and blues influences, “nobody can sing that kind of music like colored people. I can’t sing it like Fats Domino can. I know that.”

And as for prejudice, the article concluded, quoting an unnamed source, “To Elvis people are people, regardless of race, color or creed.”

So why didn’t the rumor die? Why did it continue to find common acceptance up to, and past, the point that Chuck D of Public Enemy could declare in 1990, “Elvis was a hero to most... straight-up racist that sucker was, simple and plain”?

Chuck D has long since repudiated that view for a more nuanced one of cultural history, but the reason for the rumor’s durability, the unassailable logic behind its common acceptance within the black community rests quite simply on the social inequities that have persisted to this day, the fact that we live in a society that is no more perfectly democratic today than it was 50 years ago. As Chuck D perceptively observes, what does it mean, within this context, for Elvis to be hailed as “king,” if Elvis’s enthronement obscures the striving, the aspirations and achievements of so many others who provided him with inspiration?

Elvis would have been the first to agree. When a reporter referred to him as the “king of rock ’n’ roll” at the press conference following his 1969 Las Vegas opening, he rejected the title, as he always did, calling attention to the presence in the room of his friend Fats Domino, “one of my influences from way back.” The larger point, of course, was that no one should be called king; surely the music, the American musical tradition that Elvis so strongly embraced, could stand on its own by now, after crossing all borders of race, class and even nationality.

“The lack of prejudice on the part of Elvis Presley,” said Sam Phillips, the Sun Records founder who discovered him, “had to be one of the biggest things that ever happened. It was almost subversive, sneaking around through the music, but we hit things a little bit, don’t you think?”