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With players in online games willing to pay for in-game items that will make them stand out from the pack in terms of visual customzation, it’s no wonder that Activision earns over $4 billion a year in microtransactions alone.

There’s a new in-game purchase available for Call of Duty: Black Ops 4, and it’s both funny and amazing at the same time! Activision has rolled out a new batch of in-game items that players can purchase in the Black Market, and one of the things for sale is a dot for $1! Nope, I’m not joking. It’s a single dot that can be used as a reticle for the Reflex gun sight. Check out the screengrab of the “Open Dot”

You see that lone single dot on the left-hand side of the image? Yep, that’s the item for sale. It’s funny that Activision is even selling this dot, and it’s even more amazing that (we presume) some people are buying it!

It’s currently priced at 50 COD Points ($.50 cents) given there’s a limited 50 percent sale happening right now until the first day of 2019. Otherwise, it’s a flat 100 COD Points ($1) to acquire this dot.

Are you surprised at this or not at all? More importantly, do you think people will actually pay money for a single dot? Let us know your thoughts in the comments.

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