Honey Maid is coming off as one smart cookie.

The graham cracker brand has released an ad that shows real-life modern families in all their diverse glory, from gay and multiracial to rock 'n' roll. "Everyday wholesome snacks for every wholesome family," the voiceover says.

It is still early in the campaign's launch, but Honey Maid had yet to face the same backlash for its more inclusive marketing as Cheerios did. Or Coca-Cola for that matter.

As of Tuesday afternoon, positive comments dominated the brand's Facebook page and YouTube platform.

"As a brand that has been a part of families’ lives for nearly 90 years, Honey Maid recognizes that while the makeup and day-to-day lives of families have evolved, the idea and importance of wholesome family connections remains the same," the company wrote in an email to The Huffington Post.