In China, people are binging on the country's most popular drink, baijiu, and posting the results to social media.

Baijiu is a strong spirit containing up to 60% alcohol.

Unlike the Neknominate drinking trend, the "Baijiu Challenge" does not involve nominating others to binge.

But similar to that trend, it has attracted controversy because of the dangers of alcohol abuse.

Reporting by Anne-Marie Tomchak

Video journalists: Neil Meads and Vincent Ni

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