Continuing the Aussie Farmers mission

The reason farmers in Australia struggle so much is because we have one of most concentrated supermarket ecosystems in the world. The vast majority of food in our country is sold by the big two supermarkets, which gives them tremendous negotiating power. Local shops, on the other hand, do not have enough buying power to screw over farmers, producers, brands or manufacturers.

The more we buy from a local shops, the stronger our independent grocery sector becomes. And the stronger our independent sector is, the stronger our farmers, producers, brands and manufacturers are.

They say absolute power corrupts absolutely. We tend to agree with that. This is why we believe in helping Australia's 10,000+ independent shops to compete for a larger share and create a better food and grocery ecosystem for everyone.

YourGrocer pledges to continue this mission standing on the shoulders of the great work done by Aussie Farmers Direct.