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In late July, Canada’s top military officer unveiled a hard-hitting plan to crack down on sexual misconduct in the ranks.

But it didn’t take long for some in uniform to coin a new phrase for Gen. Jon Vance’s Operation Honour, which aims to send a tough message to those who engage in sexual harassment, assault or other inappropriate behaviour.

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Some recruits at the Royal Military College, as well as other Canadian Forces personnel including individuals at National Defence headquarters in Ottawa, dubbed Op Honour as “Hop On Her” — a play on words suggesting sexual aggression or even assault.

Military officers acknowledged to the Citizen having heard such terminology, although they couldn’t say how widespread use of the phrase has been.

But it, and the shift into another job of Lt.-Gen. Christine Whitecross, who headed a special team to deal with misconduct, raise questions about how well the military is doing in the war on internal sexual misconduct, according to critics.