I talked about this recently on Reddit, so here’s a quick copy-paste:

In 2013 we made a conscious effort to shift away from the “hourglass girls” we had been making for years. We just had so many women in our game that could easily be described by, “Syndra, but in a different cosplay.” We needed more variety. There are a lot of different ways to make compelling female characters that don’t revolve around raw sex appeal. IMO having a large variety of female and male characters is really good for us. Lets us hit a ton of different niches which is important with a roster as big as ours.

That said, it’s been a loooooong time (over 3 years) since we’ve made a new first order appealing female character (like of Lux, Ahri, or Jinx). I think it’s important we make another, not because “OMG SEX APPEAL,” but because “I feel attractive” is a compelling character fantasy that a lot of players (men and women) really attach to. The key is the character’s looks HAVE TO MAKE SENSE. Visuals should support the overall theme of a character, not be there in spite of it. The way Caitlyn looks makes no sense for a prim and proper sheriff. The way Ahri looks makes a ton of sense for a succubus.

It is also crucial to recognize that even within the “attractive character” space, there is huge potential variety in the ways that attractiveness can express itself (there’s a reason I used Lux, Ahri, and Jinx in the above example). As long as the character’s visuals serve and resonate with the its thematic we shouldn’t be afraid of going the “sexy” route. League’s got room for all kinds.