SHELBURNE – Seeking to expand their product to a new market, some Vermont sugarhouses have come up with a new formula for maple syrup that isn’t sticky. Branded as “Maple HERup,” the sweet liquid is being targeted towards women, who executives say don’t like the stickiness of traditional maple syrup.

Packaged in a small bottle with a pink label, Maple Herup will retail for about 50% more than regular syrup, and will be smoother and runnier in texture. “This is what women have been waiting for,” the sugarers said in a press release. “Finally both genders can enjoy syrup the way they like it. Gooey and sticky for men, soft and smooth for women.”

Reactions to the new recipe have been mixed. “It just kind of tastes like watered down maple syrup,” said one actual woman. “I think they’re making the product worse and just charging more for it.”

The sugarhouses have not responded to these criticisms, but that method would be in keeping with the traditions for creating products specifically for women.

Maple Herup will be in stores starting next month.