Oh hai! Burton is looking out for their bottom line, too. FirstTracksOnline reports that Burton will be closing its production facility in Vermont. The company will retain research/development and prototyping in South Burlington, but will be moving 100% of its production to Austria where their lower-end boards have been made for some time now.

To all Burton fanboys who got bent out of shape over the Sierra vs. Burton snafu last week, what with their “Sierra is just in it for the money!” spin doctoring: Cram it already!

Burton is undercutting their retail/middlemen, and outsourcing labor. They’re in it for the money, too, (there is nothing wrong with either of these, for the record) and anyone who tells you otherwise is either a liar or an idiot.

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Someone once suggested to me that, “If brand names really meant anything, they wouldn’t have to spend any money on advertisement…” In other words, a phenomenal product speaks for itself. Maybe if they spent a little less money on marketing, they’d have more money to pay for production, labor, etc.

And let this be a lesson to you all: a snowboard is not “worth” what it costs to produce/market/distribute/etc. A snowboard’s “worth” or value is determined by the market. Attempting to circumvent the basic interplay of supply and demand, under guise of “protecting our brand’s value/goodwill/etc.” is the mark of a monopolist. End of story.