The famous plant-based ‘bleeding’ burger is coming to the UK…

The Beyond Burger™ has taken the world by storm with it’s meaty texture and taste, as well as the fact that it appears to ‘bleed’ when cooked thanks to the addition of beetroot to give the burger it’s pink colour.

Beyond Meat believe that the best way to get people to eat less meat is by giving them what they love–in this case, a juicy delicious burger – without so many of the health, sustainability, and animal welfare downside of a traditional animal – based burger. The Beyond Burger™ is made entirely from plants and does not use animal stem-cells in it’s production, nor is it tested on animals. Not only that, it packs 20 g of plant-based protein and contains no GMOs, soy or gluten.

Beyond Meat’s executive chairman, Seth Goldman, has confirmed plans to expand into the UK in the first quarter of 2018. Whilst Goldman has yet to reveal the finer details, he has confirmed that the company is in contact with a number of people regarding the move across the Atlantic.

‘I can tell you it’s a… great list… of the kind of folks we would hope to connect with,’ says Goldman. However, when prompted, he confirmed that they will be focussing on retail, although they are also in talks with members of the foodservice industry.

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Beyond Meat has achieved great success in the US since launching their plant-based ‘bleeding’ burger into the market, where they partnered with Kroger earlier this year to make their burgers available across the country. The burgers are available in around 11,000 stores, including Walmart and Target.

The brands plant-based burger is also currently available in Hong Kong, but Beyond Meat wants to take a ‘much more strategic, holistic’ approach to the UK. ‘ In the case of the UK, we have strategically decided this is a priority market. We want to find significant partners to go to sale quickly,’ says Goldman.

Whilst Goldman has yet to name the stores that are interested in stocking the product, he has said that the brand is looking to enter both the retail and foodservices industry with their product.

Goldman is proud of the product Beyond Meat has created, and believes this exciting product offers customers something different and special to the alternative options.

‘There’s just such a tailwind around plant-based protein. There’s so much interest and excitement…If we were starting this ten, 15 years ago, we would have had a much harder time convincing them to carry this in the meat section but they get it and they’ve jumped at it,’ he says.