The ad, by Mother, sees a young man called Sebastian Artois selling all of his possessions, including his dog, to buy a brewery at auction.

It draws on aspects from old silent movies and combines this with modern music. The ad broke on 10 March and was directed by François Rousselet through Riff Raff.

Another ad, launching next week, will include Isabella Artois and will document key stories in the legacy. Copy at the end of each ad reads: "What do you want to be remembered for?"

The TV ads will be supported with online and out of home activity which will have images shot by Richard Burbridge, the British photographer.

Media planning and buying was handled by Vizeum.

Todd Allen, the global vice president at Stella Artois, said: "You can only have a legacy when you leave something for the next generation to enjoy.

"But it’s not just about fame; it’s about creating something tangible that others can appreciate.

"Sebastian and Isabella Artois both made decisions that had a huge impact on Stella Artois’ history and success that is still being enjoyed today.

"Although these events took place centuries ago, their stories show a determination and ability to break through barriers that are still very relevant and inspiring for people today."