Content marketing isn’t exactly a new marketing technique, but it’s seeing massive growth in 2012, with new and innovative ways to promote brand awareness and build customer retention.

From articles and social media to data visualization such as infographics, brands are using these techniques to leverage their marketing efforts and create a wider reach. Big name companies are staying ahead of the game with content marketing, while startups who are specializing in this area, are getting off to a fast start.

Duplicate low quality content is replaced by authentic, branded, shareable content in the search engines. Google initiated this change with its recent Panda update, forcing content farms out.

In this infographic by BlueGlass Interactive, an internet marketing agency who recently acquired Voltier Digital, a digital marketing agency specializing in content marketing, you will find information about the power of content marketing.



If you liked this graphic, you might enjoy our collection of marketing infographics.

— Oli Gardner