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Chip maker Advanced Micro Devices (AMD) this afternoon held its annual analyst day meeting at its headquarters in San Jose, during which chief executive Lisa Su unveiled the company's branding for its forthcoming "Naples" server chip, now formally dubbed "Epyc."

Jim Anderson, the company's head of its computing and graphics division,

Anderson unveiled a new product that he said expressed the "competitive spirit" of the company, called "ThreadRipper," a desktop part that will have 16 "cores" and be capable of running 32 "threads" simultaneously," aimed at "high-end" desktop computers.

The new parts of AMD's bid to get back to growth and profitability after years of lackluster results, by challenging Intel (INTC) and Nvidia (NVDA) in PCs and servers.

AMD shares traded down by 28 cents, or 2%, to $12.47 in late trading.

Anderson said that "Ryzen desktops will be launched by all five of the top PC OEMS by the end of this quarter," referring to the company's desktop parts introduced last quarter. He also said that an expected laptop chip, to become available this year, will include the "Vega" graphics-chip circuity, already discussed, as an integrated component of the company's Ryzen chip for notebooks.

"Ryzen will have integrated, on-die Vega graphics cores," said Anderson. Those will provide an over 40% graphics performance boost. Just a fantastic PC gaming experience on a gaming notebook.

And Anderson announced a version of the Ryzen chips for business PCs.

"Ryzen Pro is our dedicated offering for the commercial market."

Su lead into the unveil of Epyc by saying that "the single biggest growth opportunity is really in the data center over the next five years."

Touting the virtues of combing CPUs and GPUs in servers, two kinds of chips that only AMD offers under one roof, Su noted that Epyc "allows you to connect more GPUs directly to the CPU than any other solution in the industry."

Su said that Epyc, along with the new PC chips called "Zen" that are on the market and which will be expanded later this year, will lead to expanding gross profit margin:

Sue said that the margin expansion would lead the company to "long-term" earnings per share of more than 75 cents annually.

Chief technology officer Mark Papermaster vowed the company will keep advancing what it has achieved with its new line of chip technologies.

"We did not work for the last four years to get back in high performance for there to be any skip in our performance."

"The new AMD will be working on shipping our current CPU, and on developing the next two generations at any point in time. That's our commitment to our customers."

"We want to be a completely bankable supplier," said Papermaster. "AMD is back in high performance, and we're back to stay!" shouted Papermaster at the end of his talk.