Target nixes popular Merona, Mossimo lines

A New Day is one of Target's new lines coming in September. It's a versatile, mix-and-match women’s brand with a classic aesthetic and in great prints and patterns. A New Day is one of Target's new lines coming in September. It's a versatile, mix-and-match women’s brand with a classic aesthetic and in great prints and patterns. Photo: Target Photo: Target Image 1 of / 6 Caption Close Target nixes popular Merona, Mossimo lines 1 / 6 Back to Gallery

My heart sank when I learned this.

Target is getting rid of its Merona, Mossimo, Cherokee and Circo brands to make way for a revamped fashion lineup.

The Wall Street Journal reports that Target has unveiled four of the new brands - coming this fall - to replace the outgoing ones.

From the Target website: "Our new brands are all about the changing face of our guests—what they need, what they're looking for from Target. When we took a close look at our existing assortment with this in mind, we saw a disconnect. We knew we'd need to refresh our offerings—and define new ones—so our guests continue to love what they're discovering at Target and want to keep coming back, again and again."

Take a look at the lines. What do you think?