Deal will give NameSilo more tools to target domain investors.

Domain name registrar NameSilo (PINKSHEETS: NTCEF, URL:CSE) has acquired NamePal, a small domain name registrar with an expired domain backorder platform.

The all-equity deal is for up to a 1.75% interest in NameSilo, with the equity payments not starting until 6 months after completion of the acquisition. At today’s market cap, that’s only a few hundred thousand dollars. However, NameSilo is picking up NamePal’s team, so there might be employment agreements as part of the deal.

In a release, NameSilo touts NamePal’s Fetch! Product as a big reason for the acquisition. Fetch is a multi-platform backorder aggregator. According to a product page, Fetch allows you to place backorders on a central dashboard and manage your purchased domains through a central location as well:

Tired of using dozens of registrar platforms for your backorder domains? Multiple logins and different control panels can waste your time and cause delays that cost you money and customers. NamePal’s new Fetch! is here to solve your problems, our proprietary Backorder Platform will consolidate and make managing your backorders faster and convenient. Capture domains across multiple popular catch services, manage your remote domains and participate in auctions across the web, all in one location.

The page notes that the product is coming soon.

I can see value in a service like Fetch, especially if users can manage their purchased domains from one dashboard rather than logging into each registrar account.

A 2017 presentation explains NamePal’s plans to target domain investors with tools and services, including a domain “afterlife” program that lets domainers share in income received from a domain after it is sold to another user.

Arthur Poghosian founded NamePal. He also was CEO of BackorderZone.com, which he sold to Web.com in 2016.

The most recent domain data report at ICANN from September shows that NamePal.com has 26,000 .com domains under management at its main registrar, plus 40,000 at affiliate registrars that were likely set up for dropcatching.

The acquisition signals that NameSilo continues to beef up its domainer-targeted offerings.