It shouldn’t be easy to confuse the the bright lights of Atlantic City and a remote 12,900-plus acre wildlife management area in the Pinelands nearly 70 miles away. But the Jackson Police Department says it just keeps happening and they’ve figured out the popular Waze navigation app is to blame.

Jackson police have gotten about 10 calls for cars that become disabled on unpaved, sandy roads near Success Lake in the Colliers Mills Wildlife Management Area. The drivers had all used an advertisement for the Borgata Hotel Casino & Spa pinned in the Waze app that directs drivers into a heavily-forested area in the sprawling Pinelands.

“One of our officers started asking drivers what route they’ve been following and they all said the same thing,” said Lt. Christopher Parise said.

The stranded drivers’ calls for help have all come in the last three days and it got to the point where the Jackson police decided to post a warning on the department’s Facebook page. The Ocean County Sheriff’s Department shared it as well.

“Recently the Jackson Police Department has seen a tremendous increase in disabled motor vehicles in the Colliers Mills Wildlife Area,” Parise wrote in the Facebook post. “Many are from the north New Jersey or New York area.”

While the address on the ad correctly lists 1 Borgata Way in Atlantic City for the popular hotel-casino, the location pinned within the ad is erroneous. The directions take drivers to a remote stretch of woods along the north end of Joint Base McGuire-Dix-Lakehurst.

It’s possible that other drivers who made the same mistake called AAA to be towed so police wouldn’t be aware of those incidents, Parise added.

Jackson police notified Waze of the error but hadn’t heard back as of Monday morning. Waze couldn’t immediately be reached by NJ Advance Media.

Colliers Mills Wildlife Management Area is about 12,910 acres and straddles the border of Plumsted and Jackson.

Jeff Goldman may be reached at jeff_goldman@njadvancemedia.com. Follow him on Twitter @JeffSGoldman. Find NJ.com on Facebook.

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