Wow — we’re still buzzing from the excitement. The BUFF team is back from Asia where we sponsored the Digital Devils at the Mobile Legends gaming event in Jakarta and the Blockchain Unchained Asia Tour Finale. For a group as dedicated to gaming and blockchain as we are, this trip can only be described as an abnormal amount of fun.

The Digital Devils even finished as the 1st runners-up of this year’s Mobile Legends South East Asia Cup! It really was all fun and games (quite literally), but we also learned some important lessons for our business moving forward — particularly how sponsorship is a great way for us to gain more recognition and get involved in the intensity of professional e-sports.

Exposure

Sponsorships can play a major role in our outreach efforts. There’s a saying that goes: “No publicity is bad publicity.” Well, it’s not a very accurate phrase but it could be brought closure to the truth by saying instead, “No exposure is bad exposure.” And sponsoring gaming teams and events can get us a lot of high-quality exposure with the exact audience we’re trying to reach.

Part of the exposure equation is simply about brand awareness: Lots of Digital Devils fans who hadn’t heard of BUFF before definitely have now. But another major piece of the puzzle is gamers’ perception of BUFF. There is such thing as bad exposure, but this isn’t it!

We’ve been mentioned in various media articles and got further reach on social media for our sponsorship of the Digital Devils which not only makes new gamers aware of our brand, but also connect us to e-sports and supporting the development of the industry we all love.

This increased recognition and positive perception is particularly beneficial to BUFF as we seek to get more games integrated in the ecosystem. The more games use BUFF, the more gamers can benefit from it and the more gamers use BUFF, the healthier the BUFF ecosystem becomes.

Connecting with gamers

Most importantly, being intimately involved in gaming events through sponsorships connects us directly to gamers where they’re at doing what they like to be doing.

We don’t want to be aloof with gamers — we’re gamers ourselves! We want to witness each historic gaming event with you and be in the thick of developments within the industry. That’ll keep us constantly focused on the future and hey, it’s a lot of fun for us too.