The Birmingham Bowl has a new title sponsor.

It was announced Tuesday, by ESPN Events, the bowl has entered in a multi-year agreement with TicketSmarter to be the new title sponsor.

“We look forward to working with TicketSmarter to grow the bowl and provide a first-class experience for participating teams, fans, and the entire local community,” Executive director of the TicketSmarter Birmingham Bowl Mark Meadows said in a press release. “Birmingham is well known for its passion for college football, and we are excited to have TicketSmarter as our partner as we welcome football fans to visit our great city to experience the unique southern hospitality and college football frenzy that exists in Birmingham.”

The 2020 TicketSmarter Birmingham Bowl will kick off at 2 p.m. CST on Thursday, Jan. 2, 2020, and will air on ESPN.

“We are honored and excited to partner with ESPN Events to be both the title sponsor of the TicketSmarter Birmingham Bowl and the official secondary ticket provider of ESPN Events,” TicketSmarter CEO Jeff Goodman said in a press release. “At TicketSmarter, we want everyone to experience the power and excitement of live events.”

Tickets for the TicketSmarter Birmingham Bowl are on sale now and are $50 for East and West reserved sideline seating and $30 for general admission corner seats.

For information on group tickets, corporate packages and branding opportunities, contact Mark Meadows at mark.r.meadows@espn.com or 205-733-3776, ext. 102.

TicketSmarter, which is a ticket resale marketplace, has seats for more than 100,000 live events and 48 million tickets for sale.

Mark Heim is a sports reporter for The Alabama Media Group. Follow him on Twitter @Mark_Heim.