Reports are rife again that News Corporation is looking at selling off WA's only Sunday paper - The Sunday Times - to the Kerry Stokes-owned Seven West Media which would give the media baron control of all Western Australia print media.

There have been rumours floating around for more than a year claiming the Rupert Murdoch-owned News Corporation was in talks with Seven West Media about the sale of the Sunday paper.

Credit:Ian Waldie

According to the News Corporation-run Australian Newspaper on Thursday, "although there is no guarantee of a deal being reached, talks have been going on for more than a year and have sparked up again in recent weeks.

"It is understood the high-level discussions have focused on Seven buying The Sunday Times, rather than News buying the West Australian."