Everything You Need to Know About Email Marketing Automation Services and How It Works L7 Advertising Follow Jan 23 · 3 min read

Introduction

Email marketing was introduced as a form of marketing that targets potential consumers that have indicated an interest in a product, service or business by providing them their email address for further communications. Emails are sent to such potential customers, also known as ‘leads’ in marketing terms, describing interesting offers, discounts and info-graphs to pique their interest and get them to do business with that firm.

But as technology evolves, marketing styles evolve too. Today, email marketing is slowly being replaced by automated email marketing. Old-school email marketing required someone to physically send mails to others, whereas in automated emails, there is a set of instructions in place so that the computer system can automatically send relevant mails without human involvement.

Description of Automated Emails

Almost all of us receive a myriad of emails from different firms, whether those are confirmation emails for creating accounts, informative emails or marketing emails. Many of us must have noticed sizeable emails having ‘no-reply’ written in the header section of the email, whereas many emails have ‘this is a system-generated email, please do not reply to it’ disclaimer written at the very bottom of the email subject. These are examples of system-generated emails that are sent automatically to a list of email addresses that the email automation firm provides to the system. Because there is no person on the other end to reply to those emails, they are marked as no-reply emails or one-way emails.

Email Marketing Automation Services

Automating emails is not easy; it requires a lot of pre-configured data and instructions along with a proper system in place to automatically send emails. That is why many businesses turn to firms that provide email marketing automation services who help them set up automated emails along with instructions. There are countless combinations and ways in which one can apply automated emails to both business growth areas and consumer retention areas. Many advertising firms that specialize in online and digital marketing also offer automated email services, whereas large tech conglomerates such as Facebook, Amazon, and Google have their own in-house automated email teams.

Benefits of Automated Email Marketing

Automated emails carry a lot of benefits over conventional emails, although they do carry their fair share of disadvantages such as the recipient being unable to reply to the email and poorly worded automated emails being directed into spam or junk folders of email providers. That is why it is important to word emails correctly; after all, it is a person that writes the subject and contents of the email to be sent, and the automated system only sends the mail to relevant recipients.

Top benefits of automated emails include sending welcome mails for new subscribers as soon as they join irrespective of time, automated information emails sent as soon as a cause is triggered, automated follow up mails sent to customers regarding similar products once some buys something online, automated warning mails for any breaches in account and many more. By removing the human factor, automated emails can be sent exactly at the right time when they are triggered, decreasing the time required to convey information to a consumer or user.