The Dallas Marathon will be known as the BMW Dallas Marathon through 2023.

The marathon will announce a multi-year title extension with BMW of North America and its five North Texas BMW dealerships in advance of Friday's expo opening.

"We are thrilled to be extending our title partnerships with BMW for the next five years, which includes the Dallas Marathon's 50th anniversary in 2020," said Paul Lambert, the event's president. "As one of the world's most admired and distinguished brands, BMW has partnered with us in elevating our guest experience for the thousands of participants and spectators who travel far and wide to participate in our marathon weekend of events."

Dallas became BMW's first title sponsorship of a U.S. running event in 2016.

"BMW is looking forward to extending our title partnership with an iconic marathon that represents our brand very well in a major metropolitan market," said Craig Westbrook, VP of BMW North America. "Together, BMW and the Dallas Marathon will continue to fuel health and wellness and raise funds for the race's beneficiary the Texas Scottish Rite Hospital for Children."

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