“Frozen” continues to keep Walt Disney Co. smoking hot more than a year after its release.

With a much stronger supply chain in place than a year ago, sales of “Frozen” merchandise so far in 2015 are more than 10 times as high as during the same period in 2014, Chief Operating Officer Tom Staggs said on a call with Wall Street analysts Tuesday.

For the quarter ended March 28, Disney consumer products revenue was up 10% from a year earlier, to $971 million, while operating income for the group surged 32% to $362 million. Chief Financial Officer Jay Rasulo said the strength of “Frozen” merchandise licensing, and to a lesser extent “Avengers,” helped make consumer products more profitable, along with the sales growth.

Sales of “Frozen” merchandise also benefited Disney’s film studio, which gets a cut of revenue from products based on its movies. Revenue at the studio was down 6% to $1.69 billion due to the extremely difficult comparison to last winter, when “Frozen” was still in theaters overseas following its November 2013 opening, and was released for home viewing in the U.S. The decrease would have been greater without the benefit of “Frozen” consumer products.

The company is expecting a similar phenomenon, both at the box office and on store shelves, with “Star Wars: The Force Awakens,” which will be released Dec. 18. Disney is planning to put new Star Wars merchandise on sale Sept. 4.