VALUES MATTER

“We’re hungrier for them than we ever realized…

We want to trust our sources. We want to have the information to make meaningful choices about what we decide to buy and support…

We are part of a growing consciousness that’s bigger than food-one that champions what’s good, and the greater good, too.”

–WHOLE FOODS MARKET

Watch the Values Matter Anthem Video from Whole Foods.

Make It Better Whole Foods Market is exactly right. Good values help good businesses grow.is so successful because we’ve become a trusted resource that helps busy people make meaningful, good choices, while championing the greater good too. Every employee, writer, and advertiser proudly supports our mission to be a “most trusted, easy-to-use community resource that helps you make your life and the lives of others better.” Their values are as prodigious as their talents. As for my values: I believe in the power of family and community. The stronger our roots, the stronger our connections to others, the more love we feel, the better our lives will be. I believe that our world is filled with beauty, majesty, goodness, if we choose to see it. I believe that we are naturally inclined to help, pay it forward.I believe in the power of collaboration and innovation to solve difficult problems. I believe that every person deserves a good education, a safe, loving home and adequate health care. We solve most of society’s problems when we accomplish this. We save money too, because one year of education and adequate care costs far less than one year of prison or the social supports needed for people who feel hopeless. I believe that the happiest lives are the ones lived in service to others too. What are the values by which you live your life?