The Rubbermaid Story



You all know the Rubbermaid company and its products. It had been around since the 1920s, making its first big consumer splash with a red rubber dustpan. By the 50s and 60s it was making all manner of consumer goods like plastic garbage cans and water skis.



Fast-forward to the 1990s and plastic prices have skyrocketed. When Rubbermaid informed Walmart, which was responsible for at least 20% of its revenues, that it would have to raise prices Walmart dumped them for a look-alike company. Sales suffered so much that Rubbermaid closed 9 plants and was eventually acquired by a huge conglomerate in 1999. Rubbermaid is still with us today but it's just a name in a portfolio.



Fuck Walmart.



=Lefty=

