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If the Beer Store wants to win hearts and minds in their battle with Premier Doug Ford, they could start by telling us the truth.

The privately-owned Beer Store launched an ad campaign against the Ontario government’s apparent plan to put beer in corner stores.

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The face of the campaign is renowned curler and Beer Store manager Glen Howard who says in the campaign’s radio ad: “There has been a lot of talk lately about putting beer in corner stores, but not enough facts about what that will mean.”

The fight has to do with whether the government will legalize the sale of beer in convenience stores, breaking the total control the Beer Store shares with the LCBO over sales.

Howard begins to lay out the “facts” saying: “The fact that 7,000 Beer Store employees could be out of a job.”

That’s a lot of jobs to lose. How many employees does the Beer Store have?

The latest number I could find puts it at 7,356.

Is the Beer Store saying that if beer shows up in our convenience stores, they will go completely out of business?