The company, headed by a team of execs including former Timex CEO Joe Santana and ex-Nike Designer Steve Jarvis, didn't delve into those features' specifics. It didn't even say what platform the watch will run, but the devices' PR mentioned that it will be compatible not only with iPhones and iPads, but also with Android and Windows devices. Vector Watch will hit the shelves this late summer, but you can pre-order some models right now.

A Luna with either a black nylon or a brown leather strap will set you back $349, while a Meridian with a black nylon strap has a much affordable price tag of $199. There are fancier models with stainless steel straps on the way (as you can see in the images in the gallery above), but those look like they will cost quite a bit more $$$.