It’s not often you see Kim Kardashian, Princess Anne and Bella Hadid wearing the same accessories, but this year oversized performance shades are suddenly everywhere

Cycling’s sartorial reinvention is nothing new. Brands such as Rapha, CHPT3, Pas Normal Studios, Isadore and MAAP have offered style-conscious cyclists an alternative to poorly fitted fluro gear for a decade. The fashion world has paid attention too, with Moschino taking cycling style to the catwalk in 2015, and caps becoming essential wear for Williamsburg’s hipsters. But recently, a specific piece of cycling apparel has become co-opted by the fashion crowd: sunglasses.

Facebook Twitter Pinterest A model for Vetements at Paris fashion week in June 2018. Photograph: Christophe Petit Tesson/EPA

At men’s fashion week last month in Paris, Bella Hadid, Rita Ora and Kim Kardashian were spotted in high-end performance sunglasses: Hadid in Heron Preston x Nike Visions, Ora in Oakley Jawbreakers (as worn by Mark Cavendish) and Kardashian in Alpinas. Vetements – one of the most influential brands in the world – put them on models on the catwalk. Stella McCartney makes Turbo Wrap sunglasses that would be at home on Mont Ventoux. American Vogue has even started running editorials on them.

Facebook Twitter Pinterest Rita Ora at the Isle of Wight festival in June 2018. Photograph: Dan Reid/Rex/Shutterstock

“It’s bizarre,” says cycling journalist Stuart Clapp, who edits Rouleur’s apparel section. “Princess Anne wore some to the royal wedding. It’s like a 90s throwback thing. In cycling terms, you wear cycling sunglasses when you’re on the bike, but no one wants to wear them off it. Not even when you’re in the cafe.”

But perhaps it’s not that strange. Brands such as Off-White have been designing cycling shorts for a while and, as the Guardian’s fashion editor Hannah Marriott tells me, “they go with the ironic ugly trainer vibe permeating fashion. They’ve never really been fashionable before so they make early adopters feel a bit clever on Instagram.”

Facebook Twitter Pinterest Oakley Flight Jacket sunglasses, £165.99.

Cycling sunglasses have had some distinct eras. In the early pre-war years, riders would don the kind of goggles you would expect to see in a cockpit rather than in the peloton. In the 50s and 60s, innovators such as Fausto Coppi and Britain’s most stylish cyclist, Tom Simpson, began wearing aviators. But it was the 80s and the introduction of Oakley that broke the mould.

The story goes that when American pro-cyclist Greg LeMond wanted a pair of performance glasses, Oakley, until then mostly known as a motocross brand, delivered the Factory Pilots: huge yet minimalist wraparound glasses, which provided protection from flies and grit flicked up from the road, as well as the sun. Their ungainly aesthetic caused ripples of laughter in the peloton at first, but became must-haves among pros soon after.

Facebook Twitter Pinterest Guardian journalist Lanre Bakare wears Alba Optics Delta shades, £150. Photograph: Jill Mead/The Guardian

In the 90s, Oakley’s dominance was challenged by Briko’s extreme big-and-bold styles, worn by the late, great Italian Marco Pantani.

Facebook Twitter Pinterest Peter Sagan winning the Tour de France stage two on 8 July. Photograph: Benoit Tessier/Reuters

Facebook Twitter Pinterest POC Aspire cycling sunglasses, £190.

It is exactly these large styles that are being embraced by the fashion crowd now: the Alba Optics I try out engulf your entire field of vision.

Among cyclists, the look is even more OTT: American cyclist Taylor Phinney wears POC’s oversized but undoubtedly cool (and sold out) Aspire. Cycling’s most popular name, Peter Sagan, wears motocross brand Ride 100%’s Speedcraft. Alba Optics have gained a growing Instagram following among savvy cycling fans for their 80s-esque range, which owes a debt to cycling classics like the Oakley Razor Blades. Oakley isn’t standing still – earlier this month it released a divisive pair called the Flight Jacket (which bear a passing resemblance to snooker player Dennis Taylor’s upside-down specials).

They are most in demand with cyclists who want to make a statement, according to Clapp. “Cycling had that thing with the statement socks,” he says. “You had to have really lairy socks. Now it’s all about wearing sunglasses and them being outrageous.” No wonder fashion’s front row are road-testing them.