It was only the other week that ex-Editor-In-Chief of Vertigo Comics Karen Berger announced her new imprint project, Berger Books from Dark Horse Comics.

Well, Dane Styler writing for Bleeding Cool from ECCC tells us that her successor and also ex-EIC of Vertigo Comics, Shelly Bond, has her new imprint project, Black Crown from IDW, and starting in October.

Shelly Bond announced it at ECCC, calling it "a big secret we've been keeping for a few weeks". Defining the imprint as "Comics that have verve" and stating that "Black Crown exists at the crossroads of comics and chaos"

She plans to pair seasoned pros with newcomers. And the logo is by her husband Philip Bond…

UPDATE: IDW has issued the following:

IDW Publishing is thrilled to announce the arrival of Shelly Bond to its editorial ranks. One of the most respected and admired editors among her peers, Bond previously served as VP-Executive Editor of DC Comics' Vertigo imprint. With over two decades of comic-industry experience to draw from, Bond's considerable skills and keen eye for talent will pave the way for exciting new projects and original voices. Bond's passion and enthusiasm for the art form make her a welcome addition to the team. Her previous successes speak for themselves. Fables, The Invisibles, Sandman: Overture, Lucifer, iZombie, and DC's Young Animal line are just a handful of acclaimed projects which formed under her all-seeing eye. "I've long admired from afar Shelly's track record and have been a huge fan of the direction, vision, and creative teams she's assembled on her books over the years," said Chris Ryall, IDW's Chief Creative Officer. "I'm ecstatic about the idea of getting to work directly with her in building Black Crown into 'the Ruling Class' of creator-owned comics." The title "Black Crown" represents not only the name of the creator-owned imprint, but also a pub that anchors a mysterious street that connects each creator-owned title. Top creators will tell stories of a singular vision and point of view but will also have the opportunity to intersect with the tapestry of this unprecedented shared environment by way of owning storefront real estate that correlates to their particular creations. "If you know anything about my reputation, you know that I'm selective about story, art, and design," said Bond. "The same applies to a publisher. I can't think of a better fit for BLACK CROWN than with IDW. They appreciate, share, and champion my vision for creating concepts that are first and foremost incredible, unconventional, and riveting comic books. I can't wait to announce the impressive coterie of creators, both familiar and next wave, who are working as we speak to bring back the bravado to creator-owned comics." Stories from the Black Crown Pub will be extensively previewed at July's Comic-Con International and launch in October 2017.