“The ability of this research to take us inside the true digital behaviour of our fans during their natural race weekend was eye-opening. Working with the teams at both Walnut and RealityMine, we were able to uncover nuggets of insight that, when we dug a little deeper, turned out to be rich seams of understanding that can really impact the way we engage with our audience over these channels.”

— David Bailey,

Senior Research &

Analytics Manager,

Formula 1