Brand Identity Design on Truth Serum

I love this project from Swedish designer Viktor Hertz. The ‘honest logos’ project proposes – ‘what if logos actually revealed the naked truth of a brand’s meaning in the mass market’. Hertz has developed a bunch of new logos to add to his first series ‘revealing the truth’. Hertz believes “the logos also give us a chance to reflect on our own personal habits of consumption”. Agree or disagree, I love the concept …











Dave Ansett

Chief Cre­ator of Brands

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Spotted these on the Huffington Post