I’ve spent years trying to teach young folks about why they should vote, which has often been frustrating, because many of them are getting strong messages that tell them why they shouldn’t be bothered. I’ve even dragged out the old Schoolhouse Rock video, “I’m Just a Bill” trying to explain how a bill becomes a law to young people who don’t seem to get civics in school.

I talked about this awhile back in Whatever happened to civics? and Rochaun Meadows Fernandez addressed last year in Voter suppression starts with a lack of civics education.

I jumped for joy when I saw the latest video from Tyheir Kindred, a Dayton, Ohio rapper who goes by the name of YelloPain. It’s called, “My Vote Dont Count.” Check him out, @YelloPain

Don’t let the title fool you.

Kindred switches from rapping in the introduction about why people are discouraged and why they think their votes don’t count, to why they have to vote. He breaks down the difference between the Executive, Legislative and Judicial branches of government, and makes it clear that elections are not just about the President.

He has offered non-voters a better education about the power of voting in this short video than most young folks will ever get in school.