

Even Tom Brady celebrations are intense. (Denis Poroy / AP)

There has to be a moment, during every nationally televised New England Patriots game, when parents “ear muff” the eyes of their children and TV executives cringe.

That’s because, in a sight as inevitable as Bill Belichick in a hoodie, Tom Brady will be exhorting his teammates and dropping a certain curse word, one that begins with the sixth letter of the alphabet and is eminently lip-readable. It becomes a meme, Vine-d and GIFed endlessly. Sunday night, as he tried to fire up the troops in the nationally televised game against the San Diego Chargers, he was at it again, not that he’s apologizing. In fact, he’s defending the use of that specific word.

“It’s such an emotional game,” he said in his weekly interview on WEEI’s “Dennis and Callahan” show. “You’ve got to bring it every week. That’s what you’ve got to do. Especially when you’re making good plays like our guys were making last night, it makes it pretty easy to get excited about it. You’re always trying to level everybody’s level of awareness, raise their level of play so that you can go out there and be as excited as you possibly can. I’ve always played that way, and I probably will until the day I hang these cleats up.”

A week ago, Brady was chastised in a Boston Globe editorial for his foul mouth.

“I wish I did have a better mouth out there at times,” he said, “but there’s nothing that quite expresses the way I feel like that word. It is, it is [a great word], especially in the heat of the moment. … Blame CBS and NBC for putting it on TV. Don’t blame me. … We’re not choirboys, I know that. You bring us up to a certain level of intensity to the game, you’re job is to go out there and physically, emotionally, mentally dominate the game. You don’t do that at church on Sunday. You’ve got to go to the football field for that.”

Besides, Brady has three young children. He laughed when he was asked if perhaps his wife Gisele Bundchen or his mother might have asked him to calm down and clean up his act.

“It’s the only place I get a chance to do it.”