What are the perceptions and misconceptions about dealing with black-owned businesses? We support certain black businesses, e.g. barbers, ethnic hair salon stylists for apparent reasons. They are naturally predisposed to style our hair correctly due to their having similar hair texture. As black people, we, unfortunately, categorize ourselves into sections. So in this regard, we may disdain blacks who own certain businesses, e.g., we will ignore black jewelers and only go to Asian jewelers because we believe them to be the better jewelers. Is it a reasonable expectation for us to only deal with black businesses? No. However, you should go out of your comfort zone to purchase from an African American owned company. To specifically deal with a black-owned business is one sure way to support the community.