(Newser) – The fallout continues: Michael Phelps has been suspended from competition for three months by USA Swimming in the wake of his bong photo. Meanwhile, Kellogg's will not renew its contract with the swimmer when it expires at the end of the month, Advertising Age reports. The Wheaties maker says Phelps' image is "not consistent with the image of Kellogg."







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As for USA Swimming, which is also cutting off its financial support to Phelps: "This is not a situation where any anti-doping rule was violated, but we decided to send a strong message to Michael because he disappointed so many people, particularly the hundreds of thousands of USA Swimming member kids who look up to him as a role model," the federation said in a statement. (Read more Michael Phelps stories.)

