Real estate is the oldest asset class - older than cash, stock, bonds etc. Since the Neolithic Revolution, real estate was and still the main asset people own. Thousands of years of gaining profits through inheriting real estate down through generations, and collecting income through rent payments.Real estate, in its various forms (house, land, hotel, offices, retail etc’), has ever been a good investment, because of three main reasons:1. Mark Twain once said, “Buy land, they aren’t making it anymore”. Real estate has limited supply, that causes a price increase.2. The demand for real estate is growing consistently, thanks to three main reasons: population growth, urbanization (demand shift from suburbs to cities), and economic growth. Demand increase with limited supply will usually lead to a price increase.3. Out of the total value of the property, the land's value has been increasing during the past decades and led to the fact that property wear affects very little on the real estate value, as compared to cars for example. You can buy a house, enjoy the rent for 5 years, and then sell it with a high chance of appreciation gain. You can rent a car for 5 years, but when you sell it, you will face big depreciation.Yet still, it is clear that the real estate investment market, which it’s roots and business structure were formed centuries ago, is slow, expensive and flawed. When I started investing in real estate, I noticed how the whole process was poorly designed. Too many people are involved, it takes too much time to find a deal, too much time to financing it, close it, rent it and sell it. As a consumer that books flight, does grocery and purchases clothes in 4 minutes, I couldn't understand why the process is so poorly managed, and the forms of the business belong to the 19th century more than to 2019.In the past 15 years we saw a rain of online real estate platforms, which most focus on helping you as a consumer to find properties in a click, but the core of the real estate business stayed with it’s same old defects.When we started Landa, we faced the following question: If we wanted to reinvent the real estate investment market in 2019, what would we do? The answer became our product principles, and it shaped our model for real estate investing:We decided to divide the properties into 10,000 fractions, allowing the purchase of small pieces of real estate properties, thusfor giving everyone the access to the real estate asset class. Building an app based platform, thus allowing everyone to invest remotely in properties and not only people who live next to lucrative properties.The real estate market is the biggest asset class in the world, yet it takes months (or years) to find buyers and to liquify the property. We decided to turn real estate properties into securities, meaning just like stocks, you can buy, and sell in a click. Avoiding long and pricey governmental procedures for real estate transactions. Investors can always enjoy their pro-rata rent of the property, and always able to sell their part.By middlemen, we are talking about all the service providers that take their cut from the real estate deal: brokers, agents, lawyers, the appraisers, and mortgage brokers. All the properties in our platform have a one-time due diligence process before they are allowed to trade on the platform. Our advanced AI is able to conduct due diligence on the properties, and it improves itself in every deal that is made. We are committed to a vision without middlemen, allowing a transaction fee-free platform. Meaning all the transactions are 100% free.Landa is AI and data-focused. We believe in using tech & data-driven methods for everything we do. We choose properties and evaluate them by using artificial intelligence and data analysis models. We provide AI-driven due diligence that is smarter and faster than any lawyer. Evaluating the properties and analysing the tenant’s data, empowers our investors community, increasing yields and reducing vacancy and collection issues.We believe that to make a real disruption in the real estate market, our product has to work directly with the real estate investors, without intermediaries and gaps.WithThe Landa Team