INDORE: After a dispute at a marriage ceremony in

village of Mandsaur, a man was forced to rub his nose on the shoes of those who thrashed him brutally. He was also made to lick dust from the ground. He has been missing since the incident.

The video of the incident went viral on social media prompting police to register a case against the accused on Friday.

had gone to attend a marriage in Nagar Pipliya village of

area in

on June 16 with his family. Here he reportedly entered into a dispute with two persons over sprinkling water at them.

The accused thrashed him at the marriage function after which he fled to his in-law's place late night. The accused reached there, accosted him and again thrashed him. They made him rub his nose on the shoes and also taste the dust on the ground. The accused also made a video of the incident and made it viral on social media.

Kamal Singh's father

and sister Durga had been running from pillar to post since past three days to get the case registered but the officials did not pay heed to their complaint. "My son has been missing after the incident. The officials are not finding him," said the father.

But after the video became viral, police jumped into action. SDOP Dilip Singh Bilwal said that a case was registered late on Friday and further investigations were initiated against. "We will give protection to the family. We are trying to find the missing youth," said Bilwal.