Marketing Management

What is Marketing management? Marketing deals with identifying and meeting human and social needs. One of the shortest definition of marketing is, "meeting needs profitably". Marketing is typically seen as the task for creating, promoting and delivering goods and services to consumers and business. Marketers are skilled in stimulating demand for a company's products. Marketing involves 10 entities: goods, services, experiences, events, persons, places, properties, organizations, information and ideas. Thus, marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.





The American Marketing Association gives the following definition



"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. Marketing management is an art and science of choosing target markets and getting, keeping and growing customers, through creating, delivering and communication superior customer values."





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We provide Marketing management homework help in the following areas of Marketing management:

Nature, scope and importance of marketing management



Modern marketing concept



Marketing environment



Marketing system



Consumer behaviour



Marketing segmentation



marketing mix



Marketing research



Marketing information system



Product planning



New product development



Product life cycle



Price mix



Kinds of pricing



Price disrimination



Channels of distribution



Wholesailing



Retailing



Physical Distribution of goods



Transportation



warehousing



Inventory control



Promotion mix



Kinds of promotion



Advertising



Types of advertising



Measuring the effectiveness of advertising



Personal selling



Personal selling Vs Advertising



Sales promotion



Marketing of services

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