Screen Shot: Flaash Apparel

City Based: London, UK

What inspired the brand name?

Tattoo flash sheets. Which is the inspiration behind most of the artwork.

At what moment did you realize you wanted to start a brand?

I've been coming up with brand names and logos since I was a kid in New Zealand. Finally I met some cool people here in London that helped me a lot with ideas and logistics.

What helps you get over creative blocks?

Scrawling vintage Tattoo flash sheets. There's a good reason why skulls, roses, tigers and panthers etc have been tattoo staples since the early days.

What is the biggest mistake you have made?

I was living in a damp old London basement flat when I first started and I kept all the stock in my bedroom. Was fine until I found out the stock was getting damaged from the damp. Keep everything in a dry warm area folks.

What is the biggest success you have had?

The very first design collaboration with Jelle Soos was a big bold Eagle on the back of a tee. Having a successful and popular tattooer behind the brand from the start really helped people take us seriously.