Car Rentals are essential to the US travel industry and have played an important role in the development of commerce across United States. As the industry gets challenged by COVID-19, this report helps in understanding the impact across 28 key markets in the United States by analyzing over 400 million rates across leading OTAs, Meta and brandsites observed till March 20th, 2020 to help every car rental professional understand which markets can help minimize revenue loss.

Additionally, the report consists of coping strategies for car rentals with inputs from industry experts to help every individual take the right decisions in these times and be prepared for a better tomorrow.