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For four years, Peter Smith watched as chain stores replaced mom-and-pops in his neighborhood of Williamsburg, Brooklyn. “A Dunkin’ Donuts took over the pharmacy and they were tearing down great old buildings for a Whole Foods,” recalls Smith, 32, who recently moved to quieter precincts in Greenpoint. “At the same time there were these great brands coming out of Brooklyn. The problem was that people just didn’t know about them.”

This spring, Smith partnered with two other native New Yorkers, David Mehlman and Zachary Terzis, to launch MadeClose, a website he hopes will help remedy the situation by connecting local businesses with a wider audience. (To that end, the site is hosting a pop-up shop, “Made in America,” this Sunday on the rooftop of the Hotel Chantelle.) MadeClose features everything from pasta to furniture made in the five boroughs and across the country. Indeed, would-be customers will find merchants from as far afield as Portland, Ore., and San Francisco — or, as Mehlman puts it, the “other Brooklyns”: youthful creative hubs that produce goods with a sense of place and traditional craftsmanship. Shoppers can search for these vendors on interactive maps and learn more about them and their communities from detailed profiles.

Still, not all the merchants on MadeClose are former hedge fund workers crafting coffee tables out of reclaimed wood in gentrifying Brooklyn. The roster includes, for example, the venerable Worksman Cycles, based in Ozone Park, Queens. Founded in 1898 on Vesey Street in Manhattan, it is the oldest bicycle manufacturer in the U.S., specializing in industrial models like the ubiquitous restaurant delivery tricycles. But Worksman also produces the kinds of cruisers favored by commuters. MadeClose seemed like a good way to reach “the urban-dwelling young professionals” who ride them, says Bruce Weinreb, the director of marketing for Worksman. Besides, he adds, MadeClose “highlights products across the board that represent high quality and workmanship. It’s a good match.”

MadeClose’s “Made in America” pop-up takes place on Sunday, August 3, from 4 p.m. to 10 p.m., on the rooftop of the Hotel Chantelle, 92 Ludlow Street, New York.