Cricket Australia has refuted suggestions it is considering an early venture into the market with its next round of broadcast rights negotiations as the National Rugby League did last year.

The game's governing body is midway through five-year domestic television contracts with Channel Nine and Network Ten worth a combined $590 million.

Those deals expire in 2018 and it has been reported that CA is looking at bringing forward negotiations for local cricket rights in the five years beyond that to cash in on the success of the Big Bash League.

The next BBL deal is tipped to cost the winning network well in excess of the $20m a year Ten paid for it in 2013 after enjoying a breakout 2015-16 season with standout ratings as well as crowds.