Color Palettes

Core

Our color palette is inspired by our brand architecture and serves to support our core colors: USF Green, White, and USF Gold.

USF GREEN

PMS: 342

CMYK: 93, 10, 75, 43

RGB: 0, 103, 71

HEX: 006747 USF GOLD

PMS: 4535

CMYK: 6, 8, 35, 12

RGB: 207, 196, 147

HEX: CFC493

WHITE

PMS: N/A

CMYK: 0, 0, 0, 0

RGB: 255, 255, 255

HEX: FFFFFF



Secondary

Our core colors, together with Sand and Evergreen, should be used in overwhelming majority.

SAND

PMS: 614

CMYK: 7, 4, 19, 0

RGB: 237, 235, 209

HEX: EDEBD1 EVERGREEN

PMS: 3435

CMYK: 96, 15, 84, 56

RGB: 0, 84, 50

HEX: 005432



ACCENTS

Employ the accent colors selectively and purposefully. Do not allow them dominate.

LEMONGRASS

PMS: 380

CMYK: 18, 0, 100, 0

RGB: 219, 228, 66

HEX: DBE442 APPLE

PMS: 376

CMYK: 44, 0, 100, 0

RGB: 156, 203, 59

HEX: 9CCB3B TEAL

PMS: 341

CMYK: 80, 7, 62, 16

RGB: 0, 147, 116

HEX: 009374

SEAGLASS

PMS: 5503

CMYK: 38, 0, 25, 22

RGB: 128, 176, 166

HEX: 80B0A6 STORM

PMS: 7700

CMYK: 97, 53, 33, 10

RGB: 0, 100, 132

HEX: 006484 SILVER

PMS: 427

CMYK: 22, 12, 12, 0

RGB: 202, 210, 216

HEX: CAD2D8

GRAY

PMS: 430

CMYK: 55, 34, 32, 0

RGB: 126, 150, 160

HEX: 7E96A0 SLATE

PMS: 7545

CMYK: 75, 52, 47, 22

RGB: 70, 96, 105

HEX: 466069

The PMS, CMYK, RGB and HEX colors are designed to match as closely as possible across various forms of media.

Metallic Foil Stamp

Where appropriate, for formal, elegant printed items, you may use a metallic gold foil stamp, in a color selected to match USF gold displayed above as closely as possible. Foil stamping is a specialty process that can not be recreated with PMS, CMYK or metallic ink. Consult with UCM or your print vendor for more information.