It sure is important to smell good - particularly when you're trying to make a good first impression.

According to new research, smell is one of the first things people are judged on when meeting someone new, while it has been revealed that you only get 27 seconds to make a good first impression, a time that is then halved when you are on a first date.

And far from being judged on an ability to come up with interesting topics to chat about, most people admit they judge another person purely on behavior, appearance and smell - at least at first.

Uh oh! It has been revealed that you only have 27 seconds to make a good impression on someone, whether that's on a date or in a business meeting (stock image)

Shape up: You only have 27 seconds to make a good first impression on someone, according to the Dollar Shave Club

The number one factor, however? Smell.

A staggering 85 per cent of Americans who took part in a survey by men's grooming brand Dollar Shave Club admitted to they are more likely to feel positively about a person if they like the way that they smell.

Top three ways to make a bad first impression Smells bad (66%) Arrogant (62%) Dresses poorly (49%) Advertisement

When it comes to a first date, the stakes are even higher however, with the average person admitting they know within 15 minutes whether they want a second date, with half saying it takes even less time.

Many people must assume this, as the study revealed that of the average readying time of 29 minutes, one of the most crucial predate steps is picking out a scent.

Over two in three Americans put a lot of thought into how they smell before a date, and nearly every respondent (89 per cent) feels more confident when they smell good.

With this in mind, the Dollar Shave Club put together Blueprint, a new cologne range of six fragrances, perfect for any occasion.

'Our award-winning fragrance team has created a thoughtful selection of colognes you won't find anywhere else. Whatever your plans, we have a Blueprint,' said Nick Virginio, Senior Brand Development Manager.

It's all in the nose: Dollar Shave Club wanted to prove the importance of smelling nice for the launch its first cologne collection, called Blueprint

Everything counts: Smiling, being polite, smelling nice, being a good listener and making eye contact number among the leading factors of a good impression

Top ten ways to make a good impression Smile (53%) Polite (53%) Well spoken (49%) Eye contact (49%) Good listener (48%) Smells nice (46%) Holds conversation well (46%) Body language (44% Tone of voice (44%) Well dressed (42%) Advertisement

Outside of smell, the key contributors to a positive first impression are smiling, being polite, being a good listener and making eye contact.

But smelling bad, acting arrogantly and dressing poorly were found to be the top reasons people will form a bad first impression of somebody.

And if you fail to impress early on a date, then it probably won't last for long. If a date is going poorly the average American will call it quits after just 16 minutes.

Four in ten Americans admit to having a friend call and fake an emergency to get them out of a miserable date, while 39 per cent say they've told a date they have to work early in order to cut ties with a bad match.