A week after Sonic unleashed pickle juice slushies on customers nationwide, some lucky festivalgoers in Canada are cooling off with a sip of Hot Dog Water. Sorry, actually, that's "Hõt Dõg Water™ (unfiltered)" — literal bottles of water containing a single hot dog each — which were sold at the Car Free Day festival in Vancouver.

According to the sign that accompanied the weinerrific drinks (as captured by Canada's Global News), Hot Dog Water is advertised as being "keto compatible," with "patented carbohydrate restrictors" that allegedly trigger "autophagy and anti-inflammatory processes," helping you "access the calcium channel receptors in your heart," and "balancing the state of your body's multicellular organisms" to help you "fight both infection and disease." To access all these supposed goodies, customers had to fork over $37.99 in Canadian dollars per bottle. (So, about $28 in U.S. dollars.)

But here's the not-so-fine print: it's all fake. As Global News reported, Hot Dog Water is really a stunt by artist and tour operator Douglas Bevans on how gullible people can be about unsubstantiated health claims. “It’s really sort of a commentary on product marketing, and especially sort of health-quackery product marketing," Douglas told Global News. It even says as much in Hot Dog Water's fine print, which reads, "Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices."

According to Douglas, it looks like it worked. “From the responses, I think people will actually go away and reconsider some of these other $80 bottles of water that will come out that are ‘raw’ or ‘smart waters,’ or anything that doesn’t have any substantial scientific backing but just a lot of pretty impressive marketing," he told Global News.

But although Hot Dog Water is really some Banksy-level satire, Douglas says people actually bought it. “They’ve been drinking it for hours,” he told Global News. “We have gone through about 60 litres of real hot dog water.”

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