The beauty of product bundling is that it’s fast, easy, and it makes you the sole seller of a unique product. No competition means you win the Buy BoxThis refers to the situation where a sel… More and the buyer feels like they’ve made an excellent choice. So, it’s a win-win for everyone.

Bundling on Amazon is simply a matter of combining complementary products. It works because customers who buy sets, kits, or bumper packs spend less time browsing for specific items. And they feel like they’re getting more bang for their buck.

The aim is to generate more revenue by getting rid of slow-movers. Ideally, your listing should be a one-stop-shop, and buyers wouldn’t need to look for add-ons and frills once they see your page. If not, then your bundle should at least be good value for money.

Product Bundling Policy

You can’t just jumble a bunch of things together and start listing. Obviously, they can’t be prohibited items and you must not have selling restrictions.

But there are a few other things to consider. As the Product Bundling Policy puts it:

Individual product reviews will not be shown on the bundle page.

Multi-packs are not allowed.

No generic (i.e. unbranded) items are allowed.

Manufacturer warranties must match across items.

And there are some rules that have to do strictly with product identifiers:

Each bundle, as a whole, must have its own UPC.

Each item in the bundle must have an ASIN or a UPC.

Bundle listings can’t be changed. Instead, you must create a new listing with a new UPC.

…as well as some that have to do with categories and fees:

You must list the bundle under the category and brand of the primary product, which is usually the most expensive one. The referral fee for this category will apply to the whole bundle.

You can add a BMVD/Video game product, but only as a secondary item, if it’s related to the primary item in the bundle (e.g. craft bumper pack with feathers, felt, glue gun, a book, and an accompanying craft DVD).

Even if the BMVD/Video game is the most expensive item in the bundle, it won’t be considered the primary product, and the bundle can’t be listed as such.

Looking for Bundle Ideas

To begin with, you may want to take a look at Amazon’s buying recommendations for your customers. If you know that “Customers who bought this also bought” a few related products, you know that they’re willing to spend a bit more for a comprehensive bundle.

Another good starting point is keywords. Looking at similar bundles, try to find keyword and campaign information from your competitors. Our Competition Research post may be able to help.

Then, look at the types of bundles other competitors sell. Are they mainly gift bundles (baby hampers), themed bundles (pink rose accessories), convenience bundles (dorm room essentials), brand bundles (Burt’s Bees toiletries). Is there any untapped potential?

Finally, consider packaging. You need to make this bundle your own, so think mesh bags, baskets, personalized boxes, tote bags, handmade crates, hand-wrapped gift bags, etc. Whichever option you go for, you need to be able to apply the bundle’s UPC sticker to it.

Listing a Bundle on Amazon

Depending on the number of products in the bundle, the title should be in one of these three formats. The last one involves describing the rest of the items in the bullet point section:

Bundle – “X” items: item 1, item 2, etc. Main Product + Bundle with + item 1, item 2, item 3. Main Product + Bundle with + item 1, item 2, item 3 + (“X” items)

There are three other rules for the product page:

Bullet 1 should start with “X” items, followed by the name of the products in the bundle. The product description must mention the term “bundle”, as well as the model number, color, and size of every product in it. The image(s) must show each of the products included in the bundle, and nothing else.

Bundling Blunders on Amazon