"We've had an increase of 40 percent [in our business] since the photos and videos went viral. I have to be around the oven all the time, preparing the dough, the toppings, and baking. People usually want to take pictures with me, but I am always kind of busy here," he says. That's why he had another brilliant idea: to place a cardboard cutout of himself holding a pizza by the door. "So no one can complain they had to leave without taking a picture with me," he jokes.