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Hipsters face calls to tame their feral beards as New Zealand grooming company Schick shows them just how wild facial hair can get.

The stunning beard photos at first appear to show proud hipsters showing off their splendid hairy muzzles.

But a closer look reveals the beards are, in fact, woodland animals, curled up on the trendy chaps' faces.

The photos are part of an ad campaign by the razor manufacturer, intended to tempt bristly gents into taming their chin-fur.

(Image: Facebook / Schick)

The ads feature the photos along with the slogan "Let's face it, this beard's gone feral".

Fuzzy-faced chaps can post pictures of themselves on social media with the hashtag #FreeYourSkin to win cash or grooming products.

Last month, research from the University of New South Wales revealed that women find beards more attractive when they are less common.

(Image: Facebook / Schick)

Boffins showed a women a string of faces, subtly changing the frequency of beard thicknesses and measuring their preferences based on four levels of beardedness.

The more men with beards they were shown, the less attractive women find men who had them.

Scientists describe this phenomenon as 'peak beard.'