The Thought Process

This year so far has been an eventful one for POA Network. We’ve made updates to our network, seen our community grow and we won one of the ETHPrize bounties for our open source blockchain explorer.

Given these notable events, we felt it was time to build a brand that better represents who we are and where we’re headed. So over the past few months, we have been working on an exciting new rebrand of POA Network with our partner Underdog — a branding agency that works exclusively with startups and blockchain projects.

With their help, we’ve been able to articulate our purpose, values and strengths more clearly and translate that into a unique and expressive identity. Together, we’ve created a brand that will lead our platform into the future.

Logo

It’s time to hang up the old “Illuminati logo” (By the way, we’re not in any way affiliated with the New World Order or repitallians, just for the record :)

We redesigned the logo using simple fundamental shapes. And by dissecting these shapes into pieces, we’re able to create a unique brand language that metaphorically represents the accessibility and flexibility of our platform.