Re: updated scripts with budgets

got it. i haven't seen the scripts subsequent to the original batch. still feel like the best approach to the substance of 50-100 more years in Iraq is on the opportunity cost side. 10 billion a month for what? On 1/30/08, Begala, Paul <pbegala@hatcreekent.com> wrote: > > I agree. But just to be clear, "McSHAME" was killed some time ago. We're > going ahead with "McSAME" as in "he's the McSame Old Thing." > > > > ------------------------------ > *From:* John Podesta [mailto:john.podesta@gmail.com] > *Sent:* Wed 1/30/2008 7:36 AM > *To:* tom@zzranch.com > *Cc:* susan@messageinc.com; Begala, Paul; Stan Greenberg; Anna Greenberg; > ic2008; Zach Schwartz; Tara McGuinness > *Subject:* Re: updated scripts with budgets > > > I'd hold on the Romney spots, except the ones piggybacking on McCain. > Certainly wouldn't spend 75k at this point to do the factory spot. I think > McShame is a mistake--right up there with General Betray us. > > On 1/29/08, Tom Matzzie <tom@zzranch.com> wrote: > > > > Only decision was to definitely go forward with the VoteVets spots > > with our woman veteran and her baby and the Fatigues kids spot. Other > > decisions yea or nay haven't been made yet. I agree on Laugh and Laugh > > is only $6000 per spot so I will get those going. > > > > I'm thinking for the expensive Romney and McCain spots we wait until > > after Florida tonight to pull the trigger. So, we focus on getting > > today's scripts in good shape. > > > > I'm trying to get more McCain and Romney "economy" scripts. Might not > > be doable for next week. > > > > > > On Jan 29, 2008 10:54 AM, <susan@messageinc.com> wrote: > > > Sorry I missed this call. On train to NYC. Consistent with your > > email, reco prioritizing Romney "Factory"; McCain "McSame"; McCain "our > > Children" and "birthday"; McCain "one man forever" 1000/100 years; both > > Romney and McCain bush and priorities scripts. Also, McCain "Bomb bomb > > bomb" spots which could be updated with his recent promise of "more > > wars." Please do look into "laugh". We all gave it high marks. Romney > > economy spot is good idea too, Tara. Again, apologies if all this decided > > already. > > > Sent via BlackBerry by AT&T > > > > > > ----- > > > From: "Tom Matzzie" <tom@zzranch.com> > > > > > > Date: Tue, 29 Jan 2008 09:05:56 > > > To:"Begala, Paul" <pbegala@hatcreekent.com>, susan < > > susan@messageinc.com>, "Stan Greenberg" <sgreenberg@gqrr.com>, "Anna > > Greenberg" <agreenberg@gqrr.com>, ic2008 <ic2008@gqrr.com>, "Zach > > Schwartz" <zschwartz@shangrila.us>, "John Podesta" < > > john.podesta@gmail.com>, "Tara McGuinness" <tara.mcguinness@gmail.com> > > > Subject: Re: updated scripts with budgets > > > > > > > > > > > > I never heard back from anybody except Stan. Can we try for 9:30 > > > AM--25 minutes from now? Or I will just call around, get feedback and > > > make the final call on this first round with Paul. > > > > > > On Jan 28, 2008 8:34 PM, Tom Matzzie <tom@zzranch.com> wrote: > > > > It took a few days to get budgets out of folks but it is all > > attached > > > > now. We will need to move very quickly--a few of these firms need to > > > > hear by opening of business Tuesday West Coast time to get rolling. > > > > They need to reserve cameras, etc. > > > > > > > > In short order I think we do the following. > > > > > > > > 1. Move on the three Fatigues spots with Mark Armour. We need to > > iron > > > > out script details with him. This will cost around $10,000 total for > > > > all the spots. We just need to reserve him Tuesday and then work on > > > > scripts the next few days. > > > > 2. Move on the two priorities spots--McCain and Romney. Move on > > McCain > > > > Children and McCain 1000 Years. This is about $100,000 after fees > > but > > > > we get four spots for that price. I say we give the go-ahead and > > then > > > > work on scripts Tuesday. They are shooting on Wednesday when Paul > > and > > > > I are in LA. They will shoot multiple scripts too. VoteVets is > > flying > > > > their vet tomorrow. > > > > 3. I think we move on McCain: McSame. This is about $45,000 after > > > > fees. Need to decide Tuesday. Hopefully we can package a campaign > > > > around this. We will need to work on scripts Tuesday and Wednesday > > for > > > > this one. > > > > 4. I think we look at shooting "Factory" for Romney on Thursday. > > Cost > > > > is about $70,000 because they shoot on location. The new script is > > > > decent. > > > > > > > > This gives us 5 McCain spots, 3 Romney spots and 1 Huckabee spot. > > > > > > > > I think we skip the "dating" for now because we don't have a > > messenger yet. > > > > > > > > This would put us out about $225,000 or so which is still within > > > > reason. I earmarked $300,000 for ads. I'm still asking for prices > > for > > > > "Laugh" since it should be cheap and it is so different. I think we > > > > sideline "Fool" for now because we don't have the right talent yet. > > > > > > > > I'm open to more ideas for where to go but our first order of > > business > > > > is to get the ones we've picked so far closer to perfect. > > > > > > > > We need to talk first thing in the morning. Can we try for 9 AM? A > > > > smaller group of us will have to decide. > > > > > > > > > > > >