New AI Functionalities Aligned Closely with

Needs and Usage Behavior of Today’s Consumers





SEOUL, Feb. 13, 2018 — LG Electronics (LG) will introduce the first of a suite of AI technologies for its smartphones at this year’s Mobile World Congress in Barcelona, Spain. The new technology will be featured in the 2018 version of the LG V30, LG’s most advanced flagship smartphone to date.

LG spent more than a year researching how AI should be implemented in smartphones, long before announcing LG ThinQ at CES 2018. This research focused primarily on making AI-based solutions with the objective to deliver a unique and more intuitive user experience, focusing on the camera and voice recognition. The result is a suite of AI technologies that is aligned closely with the needs and usage behavior of today’s users.

Vision AI: Next Generation Image Recognition

On top of an already impressive list of camera features that include dual lenses, wide-angle low-distortion lenses, and the all-glass Crystal Clear Lens, Vision AI makes the camera of the LG V30 even smarter and easier to use.

Vision AI automatically analyzes objects and recommends the best shooting mode from among eight modes: portrait, food, pet, landscape, city, flower, sunrise, and sunset. The angle of view, color, reflections, backlighting, and saturation levels are all taken into consideration as the phone analyzes images in its database to determine what the camera is focusing on in order to recommend the best setting. For example, pointing the camera at a plate of pasta will result in food mode being invoked, resulting in warmer colors and heightened sharpening for the most appetizing shot possible.

LG collaborated with a partner in image recognition to analyze over a 100 million images in order to develop the phone’s image recognition algorithms. Over one thousand unique image categories were created for more accurate image analysis, resulting in better shooting mode recommendations.

Another feature of Vision AI provides shopping advice through smart image recognition. By simply pointing the camera at an object, LG’s Vision AI can automatically scan QR codes, initiate an image search or provide shopping options including where to purchase the item for the lowest price and other similar products that the customer might find of interest.

A new low-light shooting mode automatically brightens images in dim environments by a factor of two. Instead of conventional methods of measuring external light levels, Vision AI instead measures the brightness of the actual image that will be recorded, resulting in brightness levels that are adjusted much more accurately.

Voice AI: LG-Exclusive Voice Commands

Another new feature is Voice AI that allows users to run apps and change settings through voice commands alone. Working alongside Google Assistant, the 32 LG-exclusive Voice AI commands – up from 23 commands in 2017 – Voice AI eliminates the need to search through menu options and allows for direct selection of specific functions.

LG Exclusive Voice Commands for Google Assistant

VOICE COMMAND

FEATURE (PRECEDE WITH “OK GOOGLE”)

1 Wide-angle photo Take a picture on a wide angle

2 Wide-angle selfie Take a selfie on a wide angle

3 Wide-angle video Record a video on a wide angle

4 Wide-angle selfie video Take a selfie video on a wide angle

5 Cine Video Open camera on Cine Video

6 Expert Photo Mode Open camera on a manual mode

7 Expert Video Mode Open camera on a manual video

8 Cine Video (Romantic) Take a romantic Cine Video

9 Cine Video (Melodramatic) Take a melodramatic Cine Video

10 Cine Video (Thriller) Take a thriller Cine Video

11 Cine Video (Beauty) Take a beauty Cine Video

12 Cine Video (Blockbuster) Take a summer blockbuster Cine Video

13 Cine Video (Romantic Comedy) Take a romantic comedy Cine Video

14 Cine Video (Documentary) Take a documentary Cine Video

15 Cine Video (Landscape) Take a scenery Cine Video

16 Cine Video (Drama) Take a drama Cine Video

17 Cine Video (Historic) Take a historical Cine Video

18 Cine Video (Mystery) Take a mystery Cine Video

19 Cine Video (Noir) Take a noir Cine Video

20 Cine Video (Classic) Take a classic Cine Video

21 Cine Video (Flashback) Take a flashback Cine Video

22 Cine Video (Pop Art) Take a pop art Cine Video

23 Expert Mode (Graphy) Open camera with Graphy

NEW FOR 2018



24 Panoramic Photo Pending

25 Food Photo Pending

26 Time-lapse Photo (Video) Pending

27 Slow-motion Video Pending

28 Low-light Photo Pending

29 AI Cam Photo Pending

30 Image Search Pending

31 QR Code Scanning Pending

32 Shopping Search Pending



Upgrading and Expanding Smartphone AI

LG’s strategy for smartphones is to continue expanding its AI capabilities while also refining existing features to make them more convenient to use. Certain AI features will not be limited to new LG models only, but also to existing LG smartphones via over-the-air updates, taking into consideration various hardware specifications and stability of LG smartphone models for maximum user experience.

“As we communicated last month at CES, the future for LG lies in AI, not just hardware specs and processing speeds,” said Ha Jeung-uk, senior vice president and business unit leader for LG Electronics Mobile Communications Company. “Creating smarter smartphones will be our focus going forward and we are confident that consumers will appreciate the advanced user experience with the enhanced V30 that many have been asking and waiting for.”

Attendees of MWC 2018 are encouraged to visit LG’s booth in Hall 3 of Fira Gran Via from February 26 until March 1 for more information.

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