Being heard is good. Being understood is better!

In order to be heard, you want to “come thru”. That can be achieved by controlling the Loudness of your audio file and make sure it is consistent all the way to the end.

If you want to be understood, some attention should be put unto more details. It starts with the acoustics characteristics of your recording room, followed by a good choice of equipment, room setup, microphone placement, etc.

Intelligibility should be given attention all along the production chain. Once the product is delivered, it is more difficult to make adjustments. This is where mastering comes into play. But remember, a bad recording can only get “less bad”.