The Swiss watch industry seems to understand that smartwatches are most likely not a fad and that they're here to say (at least for the near future) in a way that they maybe didn't take quartz watches seriously until it was too late. As part of Citizen's acquisition of Frederique Constant, the company's smartwatch division was spun off into its own independent company called MMT that was not included in the sale. Clearly, MMT has been hard at work and is still collaborating with its old parent brand, as the iPhone app that controls the Hybrid Manufacture has MMT's fingerprints all over it.

Whether or not this is a watch that you would wear, it's an interesting bellwether of what might be coming from Swiss watchmakers, especially those whose products are in similar price points to smartwatches and who need to find ways to compete. At around $3,500 (depending on which model you choose), the Hybrid Manufacture is much more expensive than your average smartwatch, but it seeks to either lure that customer into the world of luxury watches or keep a watch lover from slipping into the smartwatch stream.