Most of startup outside watchers may come up with lots of scenarios to describe how to get invested money for their product, how to make complicated promote plans for their product, and finally they just can NOT know how to really make those things happen.

Why do those outside watchers can not figure things out? Because they never really TRY what they thought about.

The truth has its own power, which corresponding to that the implemented product has its own charming to solve those obstacles you can’t handle. The trajectory of a really startup company is not guided by investor’s money, it’s guided by their mission and bias to this world.

Each product expresses some part of founder/maker’s opinions. Those opinions are so weak that they have to be ignored unless you make those idea ghost be seen in the world.

You may argue that even if I make the products being exist, even if I make my opinion happen, do they really matter? Or are they really important?

The answer can NOT be provided by me or you. It will be answered by the fact you try. According to my experience, you may get shock by the impact of the fact/truth.

Once you make a product appear, the impact, expression, attractiveness, and other resource injection will not be under your control. No matter you want or not, it’s the product’s DNA to make things happen or not, instead of your own subject opinion.

The part you can control is the process of making products. But the later part, the impact, potential and future way length will be out of your control. It’s your product’s business.

This is like you make one raft to go across a river. Although you can control the process of building raft, but it’s not your business to keep you float on the water. It’s the raft’s business to keep you live on river surface.

That’s the same to your startup. What you can do is building your product based on your own opinion/insight as soon as possible. The later investment, promotion stuff, and impact for the world are mostly due to your product’s original DNA.

So, don’t try to solve the fake problem. Don’t spend most of your time, energy on the output part, like how much money this product can attract. Instead, focus on the correct problem: build the product quickly, make your opinion and your bias really happen in this world.