Goal Setting for Guest Blogging

Before delving too deeply, the first thing a prospective guest poster needs to determine is their overall goal. Having this in mind ahead of time is crucial to determine the proper types of blogs to push guest posting requests to. There are typically a few main goals common for guest posting outreach:

Setting your website up to be considered a known name and authority in your niche

Cultivating high-quality backlinks to your own blog or website

Growing traffic and exposure to your site from third-party websites

With the correct content on high-performing blogs in your industry, the sky's the limit with what can be done. If you are just looking for authority and/or traffic, search for websites focused on size and audience engagement. However, if you are wanting to push more backlinks to your own site, look for websites that have very strong domain authority. This can be checked with tools such as Majestic, Moz and Ahrefs. Having these goals set beforehand assists greatly to determine the blogs that are best for guest post submission.

If you’re looking for a great tool to develop your script for outreach to blogs, we highly recommend the free tool that we at Big Guest Posting have created just for our visitors.