Background

LinkedIn is a professional networking site that allows its members to create business connections, search for jobs, and find potential clients.

The site also enables its users to build and engage with their professional networks; access shared knowledge and insights; and find business opportunities. It offers LinkedIn mobile applications across various platforms and languages such as iOS, Android, Blackberry, Nokia Asha, and Windows Mobile; a public website that allows developers to integrate its content and services into their applications; and a set of embedded widgets to allow web developers to include content from the company’s network into their websites and applications.

Currently, LinkedIn faced an interesting first quarter this year where its stock declined 50%. Many pundits are saying their user base has peaked and that job postings are going to decline which resulted in a mass loss in the markets. Another interesting point is that roughly 62.5% of LinkedIn’s revenue is based on the premise that users keep their profile updated. If companies are posting jobs and LinkedIn’s users are not updating, LinkedIn could face customer problems. I will outline in this document how most of these issues can be solved with a little R&D.

I think there is a way to awaken the other 300M users and keep the company’s current customers happy. Let’s brainstorm areas which we can improve LinkedIn’s product.

***I’m just a product guy who loves to help companies make better products. I don’t work for or represent LinkedIn.***

Brainstorming Session

Areas of Focus

Key Areas of Focus in the LinkedIn Ecosystem

Potential Growth Opportunities