88% of people searching for local businesses on a mobile device either call or visit the business within 24 hours

Local search is how your customers find you — but if you’re not on the first page of the SERP, you’re out of luck. And since local search queries correlate with higher purchase intent, this audience is a costly one to miss out on.

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That’s why investing in a strong local SEO strategy is key. For the uninitiated, local search engine optimization is a subset of SEO that’s focused on winning local searches. Local searches are characterized by the inclusion of “near me” terms or the name of a city, zip code, or street.﻿

