Check out this photo of NBA All-Star Kyle Lowry wearing a cap bearing the words "West Philippine Sea."

The image was grabbed from a TV interview following the Toronto Raptors' 132-113 win over the Brooklyn Nets on Saturday.

The snapback is a product of Pampanga-based company Indio Eyewear, makers of bamboo-framed sunglasses.

Monique Louise Garcia, Indio Eyewear's co-founder, said the company was thrilled to see its product worn by a globally famous athlete.

"At first, we thought it was just edited but when someone tagged us the video of the interview, we got "kilig" because we never thought of it," Garcia said in a message to ABS-CBN News.

Garcia said a woman who reacted to the photo on Facebook claimed that her sister works for the Raptors and she gave the caps to Lowry and DeMar DeRozan as "pasalubong."

For the company, the words on the cap go beyond being just a fashion statement.

With its product reaching the international market, Indio Eyewear founder Hare Inaba hopes more people overseas would be aware of the protracted dispute over the Scarborough Shoal and help the cause.

"I think this (has) a big impact for the Filipino people, especially the West Philippine Sea advocates," Inaba said.

"We are hoping that we inspire other local brands to speak out using their brand."

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