By Dick Morris on September 9, 2012

Now that the dust has settled from the two conventions, the Romney campaign has started to “carpet bomb” swing states with a fabulous new ad! (And I have often been critical of their past efforts).

The ads, different in each of the swing states, each open with Romney’s speech at the Convention saying: “This president can ask us to be patient. He can say it is somebody else’s fault. But he cannot tell us that we are better off now than when he took office.” The ads each then speak about the problems of the state in question and then go to the Romney Plan for each state.

The focus on the key question of whether we are better off now than four years ago is brilliant. It thoroughly exploits the opening Obama — and particularly — Clinton left for Romney at their convention. By telling Americans they are better off now than four years ago, the Democrats are really asking us to believe their speeches, not the evidence of our own eyes. Americans won’t fall for it and the Democrats have left themselves open to their devastating answer: “Hell no! We are not better off! Not by a long shot! And if you think we are, you’re living on another planet.”

Then the ads go into the specific issues facing each state. Particularly impressive is how they target Obama’s failure to stand up to China. By making China a key issue in the election (see our chapter on China in Screwed), Romney leads with his strength and undermines the outsourcing argument of the Democrats. In other states, he speaks of losses through defense cuts and, in Florida, on stopping home foreclosures.

Good for the Romney campaign! These ads will move the numbers.

You can view all of Romney’s “A Better Future” ads by state below:

Click Here to view the Florida Home Values ad!

Click Here to view the Florida Defense ad!

Click Here to view the Virginia Defense ad!

Click Here to view the Virginia Families ad!

Click Here to view the Virginia Energy ad!

Click Here to view the Ohio Manufacturing ad!

Click Here to view the Ohio Defense ad!

Click Here to view the North Carolina Manufacturing ad!

Click Here to view the North Carolina Defense ad!

Click Here to view the Colorado Defense ad!

Click Here to view the Colorado Overregulation ad!

Click Here to view the Iowa Deficit ad!

Click Here to view the Iowa Overregulation ad!

Click Here to view the New Hampshire ad!

Click Here to view the Nevada ad!

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