At the Satellite 2017 event in Washington DC, Jeff Bezos also revealed that the New Glenn's launch customer with be Eutelsat, a France-based TV, corporate network and mobile communications provider. Blue Origin will launch geostationary satellite for the company sometime in the 2021-2022 timeframe, Eutelsat said in a press release.

Bezos said that the company's overall goal is to reduce launch costs via reusability, much like SpaceX. New Glenn will come in two versions -- the one shown in the animation will be a two-stage vehicle that uses multiple BE-4 rockets. Blue Origin will also build a three-stage version that could launch the company's "Blue Moon" cargo lander to the moon. None of the rockets will take off until at least 2020, however.

The take-off, flight and landing sequences shown in the animation do bear a lot of resemblance to what SpaceX does, especially the part about landing on a barge. However, Blue Origin was actually the first company to land a reusable rocket, albeit a much smaller one, with the New Shepard. There are also some significant differences between the vehicles, most notably the aerodynamic control surfaces used to help guide New Glenn's first-stage in for a landing. Reportedly, that negates the need for a re-entry deceleration burn.