Two of USA Gymnastics largest corporate partners have not renewed their sponsorship deals with the sport’s national governing body amid one of the worst sexual abuse scandals in American sports history, the Southern California News Group has learned.

Procter & Gamble, the name sponsor of the USA Gymnastics national championships for the past five seasons, and Kellogg’s, sponsor of a series of lucrative nationwide tours, have both dropped USA Gymnastics.

“Our previous partnership terms with USAG have been fulfilled,” Tressie Rose, a Procter & Gamble spokesperson, said in a email to SCNG. “We will evaluate whether to renew our partnership next spring, in light of our longer term priorities and continued actions on their part.

“We support the actions USA Gymnastics has taken thus far, including accepting the recommendations by an independent expert and hiring a new Safe Sport Director. In addition, we are supportive of the broader actions taking place via the USOC Safe Sport program as well as the Federal reform proposed by Senator Feinstein and others. But we want to ensure all voices who have been affected by abuse have been heard and that USAG takes all measures necessary to address such vitally important issues.”

The moves come against the backdrop of longtime former U.S. Olympic and USA Gymnastics team physician Larry Nassar of pleading guilty to federal child pornography charges and state sexual assault charges in Michigan.

More than 140 former gymnasts and young athletes also allege in civil lawsuits filed in several states that Nassar sexually assaulted them as teenagers or younger and that USA Gymnastics and three of its former chief executives as well as former U.S. national team directors Bela and Martha Karolyi created a culture of abuse within the sport that enabled Nassar’s abuse.

Olympic champions Gabby Douglas, McKayla Maroney and Aly Raisman, three of the stars of Kellogg’s 2012 national tour shortly after the London Olympics, have recently confirmed Nassar sexually assaulted them at major international competitions like the Olympic Games and World Championships as well at the Olympic Training site on the Karolyi’s Texas ranch.

SCNG reported earlier this year that USA Gymnastics reached a confidential out of court settlement in California prior to this year with a former Olympic gymnast who alleged she was repeatedly sexually assaulted by Nassar as a teenager.

“Although our contract for the last term with Kellogg’s and Procter and Gamble ended in 2016 and 2017, respectively, we are exploring opportunities with both companies about joining with us in further building a culture of empowerment,” USA Gymnastics said in a statement to SCNG Thursday.

NBC, AT&T, Under Armour, Hershey’s and Chobani yogurt continue to be listed as corporate sponsors by USA Gymnastics.

Kellogg’s did not respond to requests for comment.

“My clients are grateful for these sponsors taking a stand,” said John Manly, an Irvine attorney who represents several former U.S. Olympic and national team gymnasts who allege they were sexually abused by Nassar. “I don’t understand how an Under Armour, Hershey’s, Chobani and NBC and AT&T can continue to stand behind this organization given what’s gone on.

“Either you’re on the side of children or you’re not. There’s no middle ground.”

Jamie Dantzscher, an Olympic medalist, former U.S. national team member Jeanette Antolin, and two-time U.S. rhythmic champion Jessica Howard were among the alleged victims of Nassar who applauded the moves by the two companies.

“Proctor & Gamble and Kellogg’s have decided they can no longer support an organization which refuses to take responsibility for the crimes committed by their National Team doctor and their failure to warn others of his criminal conduct,” the three former gymnast said in a statement. “Hershey’s, Under Armour, AT&T, United Airlines and NBC Sports should put their money where America’s conscience is and withdrawal their financial support of this organization until their officers and directors are replaced by people who will protect the health and safety of child athletes.

“USA Gymnastics Chairman Paul Parilla and the Board of Directors have focused their attention on money and medals while USA Gymnastics is attempting to cover up the largest child sex abuse scandal in the history of sports. They must be replaced by people who will put the health and safety of athletes first.”

USA Gymnastics reported revenues of $34.47 million for the 2016 fiscal year according to financial records and documents filed with the Internal Revenue Service. In recent years marketing revenues have accounted for more than 35 percent (up to $9.4 million) of USA Gymnastics’ total revenues.

P&G and Kellogg’s, along with NBC, were the corporate sponsors most closely identified with USA Gymnastics.

P&G replaced Visa as the name sponsor for the sport’s national championships prior to the 2013 season, the event officially re-named the “P&G Championships.”

Our previous partnership terms with USAG have been fulfilled. We will evaluate whether to renew our partnership next spring, in light of our longer term priorities and continued actions on their part.

We support the actions USA Gymnastics has taken thus far, including accepting the recommendations by an independent expert and hiring a new Safe Sport Director. In addition, we are supportive of the broader actions taking place via the USOC Safe Sport program as well as the Federal reform proposed by Senator Feinstein and others. But we want to ensure all voices who have been affected by abuse have been heard and that USAG takes all measures necessary to address such vitally important issues.”

Kellogg’s sponsored the “Kellogg’s Tour of Gymnastics Champions” in 2016 and the similar nationwide tour in 2012 featuring U.S. Olympic champions and medalists. Kellogg’s billed the 2016 36-city tour as a “high-flying, dynamic experience that celebrates the sport’s beauty and skill in each of the disciplines.”

“These amazing athletes have shown us that each day is a new opportunity to achieve our goals and that everyday motivations can help lead us to success – regardless of whether you’re a world-class Olympian or a working mom raising her kids,” Kristin Wesolowski, director of promotions for Kellogg Morning Foods, said in a statement promoting the 2016 tour. “It’s a privilege to help bring these champions to communities across the country.”

But USA Gymnastics’ corporate sponsors have come under increasing criticism as the sport’s sexual scandal spread and gained more attention.

“I’m sort of shocked that the corporate sponsors haven’t taken any action. I’m a chief marketing officer for a large company so this is sort of in my wheelhouse and I am responsible for sponsorship and the like, I would take this very seriously,” said Jennifer Sey, a former U.S. national team member and the global chief marketing officer for Levi’s.

“I wouldn’t want to be associated with an organization that had policies that are clearly doing harm to young athletes. So it’s very surprising to me that companies like Procter & Gamble and Under Armour would continue to stand behind USAG.”

Antolin, a former UCLA All-American who trained at SCATS, the world famous Huntington Beach gymnastics academy, was among the most vocal former gymnasts calling for the companies to take a stand.

“These companies have so much power,” Antolin said. “Allowing this to happen is not right, not right at all and I would love to see people stand up and say ‘Look we’re not going to sponsor you anymore.’ Because that would prove that people can’t get away with this anymore.”

But some women’s sports advocates raised concerns Thursday about whether the sponsorships cuts would also impact athletes.

“I wonder if the budget cuts will come from the salaries of USA Gymnastics employees who knew about Larry Nassar abusing 140+ gymnasts? Or the athletes?” Nancy Hogshead-Makar, an Olympic swimming champion and founder of Champion Women, an advocacy group for girls and women in sports, said in an email.

USA Gymnastics paid out $1.1 million in salaries and compensation in 2016 to top officials and key employees, according to financial records. USA Gymnastics Steve Penny received $670,729 in total compensation in 2016. Penny received a reported $1 million severance package after he resigned under pressure in March, according to the Wall Street Journal. USA Gymnastics officials said that figure is not accurate.

The organization also paid out $4.92 million in salaries and other compensation and benefits to other employees in 2016. USA Gymnastics also spent $730,830 in legal fees in 2016.

“USA gymnastics has never held one of their own responsible,” Hogshead Makar said. “Well, unless you count their CEO, Steve Penny, who walked away with a 7-figure package.”