Is Call of Duty: Black Ops 3 about to break the trend of Xbox priority DLC?

The Xbox brand has always been considered the home of Call of Duty. Each year’s game would get demoed on a Microsoft stage, all advertisements would carry the Xbox logo, and DLC would always come first to Xbox consoles – and enjoy a 30-day exclusivity period.

It looks like things are going to be a bit different this year. The UK Xbox One page shows a number of AAA games, some are due this year, others next year. If you look at the game covers, there’s a green box that either says “exclusive game” or “content first,” depending on the game.

The Division for instance is not an exclusive game, but will get early-access to content on Xbox.

If you look at the Black Ops 3 thumbnail however, there’s nothing there.

It’s worth noting that Rise of the Tomb Raider doesn’t carry that sticker. This could be due to the fact that the game is also coming to Xbox 360. Although, Ori and the Blind Forest carries the exclusive tag, even though it’s available on PC.

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When Matt went to Treyarch in April and played Black Ops 3, it was the PlayStation 4 version. Which may not mean much in the grand scheme of things, but it’s curious nonetheless.

Thanks for the tip, Tom V.