HUNTINGTON BEACH, Calif. (BRAIN) — Perry Kramer, whose initials are immortalized in SE Bike's PK Ripper BMX model, is returning to the brand, which is now owned by ASI.

One of the early heros in the sport, Kramer helped Scot Breithaupt launch SE Racing, as the brand was originally known. He was later a longtime sales rep for Giant Bicycle.

Kramer will now become the Southern California territory manager for ASI brands including SE Bikes.

SE is enjoying a surge in sales with its 29-inch Big Ripper, which is popular with the #bikelife community.

"It's definitely cool to sell a PK Ripper or a Floval Flyer race bike, as those are what I rode," Kramer said. "The bikes now relate to guys in my — old — age bracket. It really amazes me how many guys still are so connected to the SE brand, and I'm happy to be back and part of it."

Todd Lyons, SE brand manager and himself a past professional BMX rider, said Kramer's position will help the brand push deeper into the retro BMX market.

"It's super rad to have a BMX legend like Perry back on board with SE. Who better to sell a PK Ripper in Southern California than the man himself," Lyons said. "His addition to the team really falls in line with our push in the market and our relationships with other BMX greats like Stu Thomsen and Mike Buff. It really doesn't get any better than this."

Kramer said, "I see posts all the time of racers on their PK Ripper or Floval Flyer Elite bikes, or from the street-riding guys who trick their SE bikes out. BMX covers many styles of riding and SE appeals to most of the riders out there."