Who says organic farming can't be hip? A new ad for a British dairy farm, Yeo Valley Organic (pronounced "yo valley) uses rap music, along with a hopping tractor and a gyrating owl, to milk its message.

"Yeah, we're down with the soil association and we do lots of what? Conservation!" the fashionably dressed yeoman rap. In well-timed rhymes, they say "Yeo Valley's approach is common sense, harmony in natures takes precedence."

To produce the catchy ad, the company teamed up with Julien Lutz (aka "Little X"), a rap music video director from Canada who's also worked with Jay-Z, Kanye West and Usher. The ad was filmed on location in Somerset, England.

"If you're going to talk about yourself and you're going to talk about how great you are, rapping is pretty much the only art form that allows you to have that bravado," Julien Lutz said in a behind-the-music video, reports Grist, an environmental website, adding it was Lutz's first time working with farmers.

Readers: Is it an effective ad?