Reaching college students is a growing priority for cable and satellite providers, with cord-cutting younger viewers increasingly turning to alternative platforms to watch TV programming.



Philo, a Cambridge, Mass.-based company, pioneered the college streaming space in 2011 at Harvard, delivering several dozen cable channels to students through the school's high-speed network. The service, which works with a school's existing cable or satellite provider, is currently in 15 locations, including Yale, Stanford and the University of Washington.



"Comcast's entry into the marketplace means that it's important, it means that people are going to be paying more attention to it," said Christopher Thorpe, Philo's CEO. "It's very validating to us as a company."



