North Texas resident Alex Craig is receiving attention for an unusual, yet effective, business model. People can now send a 140-character message written on a potato anonymously through the mail using his service PotatoParcel.com. Craig thought of the idea while out with his girlfriend, who told him he wouldn’t sell a single potato. After promoting the business through Reddit, the UNT grad is laughing all the way to the bank, pulling in $10,000 a month from his endeavor.