Nothing prepared us for the phenomenal success of Museo and Museo Sans, the year’s top geometric display fonts. When introducing Museo, a clean yet unconventional semi-serif, designer Jos Buivenga got everyone’s attention by offering three out of the five styles for free. On the strength of the paid weights alone, Museo made it to the top of our list of hot new fonts. When its sans-serif companion was launched some months later, again with part of the family offered at no cost, it smoothly sailed to the top spot as well. Both typefaces are lucid and versatile, great for cool-looking headlines but also very effective in medium-sized texts. As a bonus, we couldn’t resist giving the Museo pair an extra-special award for the year’s best marketing strategy.