Hospiscare has got an exciting new look!

The expanding local charity has changed its logo. The orange sunshine logo has been replaced with a bright, colourful tree reflecting Hospiscare’s growing services, reaching out offering help and comfort to an increasing number of local people. Hospiscare also has a new strapline: Caring in the heart of Devon… Because every day matters.

The logo is cheerful and happy mirroring the positive and enriching work carried out by Hospiscare doctors and nurses who provide high quality, free, professional care and support monthly for 700 patients and their families, 365 days a year, across Exeter, East and Mid Devon.

Hospiscare staff are the experts in end of life care offering dignity and comfort to people nearing the end of their lives.

The refreshed brand will help create a stronger identity in an increasingly competitive charity market. It will also increase our fundraising capacity and raise awareness of Hospiscare with potential funding partners.

It costs Hospiscare £6m a year to provide a wide variety of services, with £1.25 m funded by the NHS and the rest by fundraising events, significant community and business support, Hospiscare retail services, grants and gifts in wills.

All costs associated with this project have been kept to a minimum, with the initial stages being carried out pro-bono by a brand consultant and a robust commercial lead was taken on all brand refresh costs.

The new logo and identity will be phased in. Hospiscare needs to increase fundraising efforts as its costs have risen, with a new £1.2m day hospice in Honiton, more nurses and two new projects offering even more help to patients.

In addition Hospiscare has established a Lean Team reviewing work practices to make sure its resources as efficiently and effectively as possible and to get to the root causes of inefficiency, improve quality and drive improved performance.

For Hospiscare supporters, it means assurance that every pound donated to the charity is being spent wisely – and that its priority is meeting the needs of terminally ill people and their families, now and in the future.