Whether you are a big company, a tech / mobile startup or an app developer, your app needs ASO. It needs a lot of things, of course, but ASO (acronym of App Store Optimization) is, without any kind of doubt, a must in any app promotion strategy.

Let us guess… You are an iPhone or Android app developer and have just developed an awesome app or mobile game. You think it will be the next super hit on the Apple App Store and Google Play Store, but time goes by and no one, or only a few people, download and use your product… There’s a reason for that: there are more than 5,4 million apps in both Apple’s & Google’s markets, this number is growing exponentially (source) and if you don’t do ASO and / or Mobile App Marketing, nobody will find your app… Sad, but true.

Are you dealing with this terrible issue and want users to find, download and use your app or games? You have come to the right place, because App Store SEO is key for any app success: the higher your app ranks on the app stores, the more visible it is to potential users.

The following online tools will help you understand how the appstores and ASO work, track its performance (yes! you can do this) and improve your App Marketing strategy and results in order to get more downloads and make more money. We recommend you to try them all (some are free, some aren’t) to find the ones that best fit your business needs and budget.

Types of ASO tools

There are many different types of ASO tools and they can be divided into several categories:

General ASO tools (keywords, top charts, conversion rate, etc.)

User ratings & reviews tools

A/B testing tools

Mobile SDKs that help with ASO

SEO for Apps tools

Chrome extensions for ASO

Let’s meet the best ASO tools 2020!