After five months of campaigning in the crowded 2020 Democratic presidential primary, Elizabeth Warren—the first of the many Democrats to declare her candidacy—is experiencing a “bump” in the polls. In new numbers from the oft-cited Quinnipiac University, Warren has leapt to third place behind Bernie Sanders and the believed front-runner, Joe Biden. The same poll found that 63% of Democrats have a favorable opinion of her. And, The New York Times notes, crowds at her events are exceeding her campaign’s expectations.

Not bad for a candidate who was written off as “unlikable” as soon as she announced, believed doomed by the micro-scandal of overemphasizing her fractional Native American heritage. Now the political media is singing Warren’s praises: “Is Elizabeth Warren a Serious Contender After All?” New York magazine asked on Tuesday, the same day The New York Times, reporting from Iowa, headlined a piece: “Elizabeth Warren Gains Ground in 2020 Field, One Plan at a Time.”

Sen. Warren has national name recognition as an anti–Wall Street warrior and a person unafraid of standing up to both Trump and Mitch McConnell, who famously scolded her for “persisting” on the Senate floor. But Warren’s new momentum also feels like a triumph for the way she is shifting the political conversation from trending hashtags to real issues. Under a celebrity president more interested in crushing Diet Cokes, refreshing Twitter, binging Fox News, and firing members of his administration, Warren has made big, bold, substantive policy plans feel downright cool.

She has rolled them out, one by one, for seemingly everything: There’s a proposed tax hike on the uber-wealthy (those making $50 million or more), which would, in part, fund a sweeping student debt forgiveness plan. Don’t forget about her affordable childcare plan, the plan to pass federal laws to protect Roe v. Wade, and even a strategy to fix comedian Ashley Nicole Black’s love life, after a request on Twitter. Never accuse Warren of failing to engage with voters!

“Now is the time that Democrats had better be walking the walk, not just talking the talk,” Warren said at a recent rally in Newton, Iowa.