Back in February, Deadline heard from certain sources that Havas and Dos Equis would let the “Most Interesting Man in the World” go after a decade via an ad about Mars set to air during the Super Bowl.

That report wasn’t 100 percent accurate as the ad went live on YouTube today instead. But everything else is true. One other interesting twist: the spot will debut during tomorrow’s game between the Cavs and the Lakers, or the last time that Kobe and LeBron play each other. You know, epic goodbyes and all.

Here’s “Mission to Mars” courtesy of Havas New York.



Nice to see that they kept things modest. Low budget, not too much fanfare, et cetera.

As for The Man himself, don’t freak out just yet:

“Fans can rest assured that Dos Equis will reveal a new Most Interesting Man in the World in 2016, as this is not the end of the campaign, but an evolution.”

From the client’s VP of Marketing Andrew Katz:

“From superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character. We know ‘The Most Interesting Man in the World’ will continue to endure and grow, as the character’s story is bigger than one individual.”

Oh, cool, so there will be a big reveal surrounding the actor who will play the role next. You know what, though? We’re left with quite a few questions.

First, why is he going to Mars? Was he inspired by Matt Damon, is he looking for the key to eternal life at age 77, or does he just think life on the Red Planet will simply be a little more interesting?

Also, does he realize what will eventually happen to him on Mars? Has he never seen Total Recall?

Something tells us we will not get answers to these pressing queries anytime soon. But starting next month, the client will be giving away the Man’s earthly possessions including “the tuxedo he wore to his last Masquerade, his Spanish guitar and matching mariachi suit, and even his astronaut suit from his 2010 stratosphere” to fans on DosEquis.com.

Some more interesting facts from the press release: “Dos Equis also recently conducted research which shows that 72% of men describe themselves as interesting today, but are not satisfied, as 83% of them want to live an even more interesting life.”

So a majority of men would describe themselves as “thirsty,” then.

For those who already miss the Man, there’s this 2011 New Yorker profile of the actor (he’s a Jewish guy who grew up in the Bronx) and the 3000+ tweets from this parody account.

He can speak Spanish in three different languages. — Most Interesting Man (@thadosequisguy) October 25, 2013

CREDITS

Agency: Havas New York

Chief Executive Officer: Andrew Benett

Chief Creative Officer of the Americas: Toygar Bazarkaya

Chief Creative Officer of North America: Jason Peterson

Group ECD, Managing Director: Jason Musante

Executive Creative Director: Jim Hord

Group Creative Director: Keith Scott

Group Creative Director: Paul Johnson

Creative Director: Paul Fix

Associate Creative Director: Matthew Hock

Associate Creative Director: David Fredette

Global Chief Content Officer: Vin Farrell

Head of Content, North America: Dave Evans

Head of Content, North America: Sylvain Tron

Executive Producer: Jill Meschino

Junior Producer: Alex Zubak

Director of Broadcast Business Affairs: Cathy Pitegoff

Senior Broadcast Business Manager: Deborah Steeg

Senior Talent Specialist: Yvette Aponte

Junior Talent Specialist: Amber Canyon

Global Chief Revenue Officer & Global Chief Marketing Officer: Matt Weiss

Group Account Director & Co-Head of Account Management: Chris Budden

Account Director: Jamie Sundheim

Account Supervisor: Wendy Hu

Account Executive: Jenny Maughan

Chief Strategy Officer, North America: Tim Maleeny

Brand & Digital Strategy Director: Maggie Gross

Senior Strategist: Stacey Kawahata

Director of Social Marketing: Larry Lac

Social Strategist: Rachel Korenstein

Social Coordinator: Katie Campo

Production Company: @radical.media

Director: Steve Miller

Director of Photography: Bryan Newman

Executive Producer: Gregg Carlesimo

Producer: Barbara Benson

Editorial Company: Arcade Edit

Editor: Jeff Ferruzzo

Executive Producer: Sila Soyer

Post Production: The Mill

Chief Creative Officer NY: Angus Kneale

Creative Director / VFX Supervisor: Jeff Dates

2D Lead: Michael Smith

3D Lead: Tom Bardwell

Executive Producer: Verity Grantham

Producer: Clairellen Wallin

Colorist: Company 3

Colorist: Tom Poole

Music: Beacon Street Music

Composers: Beacon Street Studios

Executive Producer: Adrea Lavezzoli

Sound Design: Yessian

Sound Designer: Weston Fonger

Executive Producer: Marlene Bartos

Audio: Sound Lounge

Partner/Mixer: Tom Jucarone

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