Before you start planning your home's new ambiance, understand that you're paying less because you get a bit less... so long as you're only concerned with lighting, anyway. While the necessary Wink mobile app gives you full control over brightness and scheduling, you don't get luxuries like Philips' electricity-free control switch or LG's light-based phone alerts. Link might be a better deal if you don't want those extras, though, and the Wink support could save you from buying additional hubs (or using additional apps) to steer other household gadgets. No matter what, you'll have to be patient if you want to try GE's approach for yourself. Although Home Depot is taking pre-orders today, the Link bulbs don't ship until the fall -- that's a long time to wait just to save some money.