Brave and the Basic Attention Token: How blockchain is revolutionizing digital advertising



Web browsing and digital advertising are broken, and everyone is paying the price. Users suffer invasive ads, tracking, malware. Publishers face huge losses in revenue. Advertisers experience massive fraud and poor targeting.



Brave aims to reset the system with a new blockchain-based digital advertising platform integrated with an Ethereum ERC20 utility token that can be exchanged between users, advertisers, and publishers. Users opt in and get paid to view fewer ads. Publishers earn more. And advertisers get better reporting and less fraud.



Come meet Luke Mulks, Sr. Ad Tech Specialist at Brave / BAT, and engineer Nick von Pentz from the Brave Publisher team to hear the latest about Brave, the BAT ecosystem, attention economy and participate in Q&A. Bring questions and good energy!