Cab services aggregator Ola has tied up with the Kerala Tourism Development Corporation (KTDC) to promote and raise awareness about responsible tourism.

Ola is already working in this direction with the tourism corporations of Andhra Pradesh, Karnataka, Rajasthan, Maharashtra, Gujarat, and Assam, among others.

VLOGGER IN THE LEAD

Ola has rolled out a 14-day long campaign which will see famous actress and ‘vlogger’ (video blogger) Shenaz Treasurywala travel to seven states.

The aim is to rediscover 21 lesser-known locations with Ola Outstation, Ola’s smart mobility solution for inter-city travel.

The campaign was flagged off from Bengaluru on September 16, and has now entered its fifth leg with Shenaz arriving in Kerala on Saturday.

In Kerala, she will travel to Fort Kochi, Kodungallur (Muziris), and Kumarakom, before heading to Maharashtra.

Kerala is blessed with a diversity of natural beauty with its beaches, hills, and lush coffee plantations, making it most suited for road trips, a spokesperson for KTDC said.

RESPONSIBLE TOURISM

Ola and KTDC would promote World Tourism Day, which falls on September 27, and the theme of responsible tourism. They would encourage people to travel to lesser-known locations made accessible thanks to ‘Ola Outstation.’

There is now a need more than ever to travel consciously, respectfully, and responsibly, vlogger Shenaz said.

From avoiding littering to encouraging the local economy, there is a lot each one of us can do that will go a long way in keeping the country’s cultural legacy intact.

“I am thrilled to partner with Ola to embark on what I am certain will be an exciting journey of exploring Kerala’s palm-lined beaches and backwaters by road.

“I encourage people to take the road less travelled, explore the offbeat locations. Take road trips, soak in some breathtaking experiences, and enjoy the scenic landscapes that our country has to offer.”

COMMUTING SOLUTIONS

Jafar Malik, Additional Director, Department of Tourism, Kerala, said it is great to see corporates such as Ola building commuting solutions that helps citizens as well as tourists.

Vijay Ghadge, VP of Operations at Ola, said being home to popular hill-stations and coffee plantations, Kerala must ideally have commuting solutions for hassle-free inter-city commute.

“Ola Outstation aims to make outstation travel as convenient and reliable for travellers without having to worry about driving themselves or bother about the hassle of looking for conventional taxi-tour operators.”

Moreover, Ola Outstation is available with Ola Play, taking the in-cab experience many notches higher.

Ola Play is a ‘world-first and India-made’ connected car platform for ride sharing that the company says will transform the in-car experience for users on the go like never before.