Last year’s third-quarter spike in the cryptocurrency exchange rates was a mixed blessing. On the one hand, it brought a lot of welcome mainstream attention to the limitless potential of blockchain technologies and applications. On the other, it attracted a lot of dilettantes and shady characters looking for unrealistic returns.

The recent correction is also a coin with two sides. Watching prices drop is never fun, but the time for a correction had come. Many were looking to cash in their tokens and reap the gains, and good for them. By the same token, some of those less serious players who were seduced by the hype are backing out, which is good news for those of us with solid business models who are here for the long term.

Creative destruction is part of what markets do, and it’s how they stay vibrant. The ones who thrive in such periods will be the ones who create — create new

technologies, create new opportunities, create value.

Zeex does all three. In terms of technology, Zeex has a range of innovations that will foster its growth. First among these are the proprietary algorithms to prevent fraud and learn about customer habits. We also take privacy very seriously, which is why the Zeex protocol is designed to facilitate the exchange directly between buyer and seller, in a single transaction, securely and anonymously.

By bridging cryptocurrency with consumer spending, Zeex is also creating

opportunities. For cryptocurrency holders, it means that the contents of their wallets are no longer just abstract financial assets. Zeex allows them to actually spend that value in the ‘real market’. For retailers, it means that their market has just grown by the $261 billion currently invested in cryptocurrencies.

Finally, Zeex is creating value. The ZIX token is a true utility token. Its worth is in the goods and services it can purchase by means of retail vouchers. Users can spend ZIX tokens, and it allows them to spend other cryptocurrencies, just like fiat. People holding ZIX tokens don’t worry about quarterly charts; they go shopping.

Zeex has a strong business model, innovative technology, and a sound base in real-world value. That’s why we’re not nostalgic about the past or nervous about the present. We’re excited about the future.

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