Overly dramatic product video Jony Ive voiceover Someone goofs up on stage Musical performance ' Our best x ever ' More , bigger emoji Slightly thinner redesign New watch bands Opening video Craig Federighi Comedy Hour ™ Namedropping China Mac Pro teaser FREE SPACE New MacBooks Possibly Drunk Eddy Cue ' We think you ' re gonna love it ' Game demo ' Music is at our very core ' Sales updates ' 5x ' instead of ' 5 times ' ' One more thing … ' ' Only Apple can do this ' iOS redesign Boring guest speaker Excited Phil Schiller