NEW DELHI: Paytm has launched its subscription-based loyalty programme in India. Called “Paytm First,” the programme comes with benefits across various categories including food, music, travel and more.

While the offer does not seem to be live on the app or the website, Paytm did send a release stating, "with this, the company aims at offering exclusive benefits over and above the regular Paytm cashback offers while promoting further usage and increasing customer retention."

Paytm First: What you get?

As part of the programme, Paytm users will get benefits worth Rs 12,000. These include:

- Zomato Gold membership

- Annual Gaana membership

- Annual Sony Liv subscription

- ViU Premium

- Eros Now Annual membership

- Uber (benefits up to Rs 6,000)

- Uber Eats (benefits up to Rs 2,400)

Apart from that, Paytm First customers will also get over Rs 1,500 cashback including Rs 100 cash back on movie ticket booking each month. Additionally, Paytm will also give exclusive offers for shopping on Paytm Mall which will come with unlimited free and priority shipping -- just as it is in the case of Amazon and Flipkart for their respective loyalty programmes.

Paytm First: What it costs?

Paytm will charge its customers Rs 750 annually for Paytm First programme. However, as an introductory offer, Paytm is giving cashback worth Rs 100 for a limited time.

Commenting on the launch, Deepak Abbot, senior vice president, Paytm said, “We are very excited to launch our exclusive loyalty program “Paytm First” with sought after rewards and benefits spanning across video and music streaming, food and travel, shopping and lifestyle. We are happy to have partnered with leading players from their respective verticals during the initial launch phase itself and we will continue to expand the Paytm First programme with more benefits and value to our customers.”

