Why use blockchain technology for Vreo? Clearly, when there is a token, there must be a blockchain. Perhaps when there are two tokens, there is even more need for a blockchain.

The Vreo ecosystem has two use cases for two tokens. One token — the MeritCoin (MERO) — can be exchanged publicly, holding what we call proof-of-merit.

The other token — ViewToken (VIT) — can only be attained by Vreo customers, and helps our unique embedded in-game advertising solution (EIGA) remain as transparent as possible. To achieve this goal, we break in-game impressions into fractions if the view is not as favorable as it could be for an advertiser. This solves a big challenge of IGA: the grey area around impressions of doubtful quality.

Is that ad fraud? Should those impressions be discounted? By how much? By what formula?

As well, VIT enables game developers and advertisers to distribute tokens directly to gamers, and enables gamers to earn tokens by doing certain actions, such as engaging with ads.

Last but not least, these tokens enable participants in all three roles to take the first small step into an open and transparent economy of gaming. Having two linked tokens gives the Vreo ecosystem more scope for further innovation in terms of new business models, new companies, and new partnerships to further empower EIGA.

Each view of an ad is a unique transaction

With Vreo’s holistic approach, each view of an ad is a three-way transaction between a game developer who offers space, an advertiser who buys the space and places an ad, and a gamer who gives their attention to the ad. Anyone who issues, places, or views our EIGA can track those transactions. This creates a marketplace with the utmost openness and transparency.

By making each view a unique transaction between three parties, and adding more data to the transaction as a signature where needed, we lay the ground for a fully automated and fraud-free accounting for all parties involved.

ViewToken (VIT) reflects the gamer’s attention to an ad

We designed the VIT to reflect a gamer’s attention to an in-game ad. Through our unique Cost-Per-Quality-View algorithm, we can build scores of a view to ensure a fair deal between advertisers and game developers. Therefore, we need scores stored within a ViewToken (VIT) to account for these.

The Vreo platform measures the percentage of the screen an ad occupied, the quality of a specific ad space in a game and the time span during which an ad was viewed; the platform also notes the frequency cap for unique users. All these parameters, and more, are rolled up into our unique Quality View.

The Vreo plug-in reports these parameters from the game to the Vreo marketplace. All this data is then saved as an immutable transaction on the blockchain. Therefore, each game has a specified public key for an ad space that it sends to the gamer, who has his own public key. The signature of the transaction holds a hash of campaignID + adID + accountID + gamerID to ensure that the Quality View data can be precisely retrieved and analyzed later.

As we can store and track every gamer’s track record, we can also attribute a gaming score to his profile. Using this gaming score (and the breakdown, how and in which games he has earned it), we can empower gamers to shape the games of the future. Developers can set up polls and surveys on our marketplace to integrate their community into the development or update process. Gamers can then vote on these features based on their staking power — the higher the gaming score and the more attention they have given to the games of the developer that has set up the poll, the thigher their staking power in it.

A blockchain is clearly a superior technology to record transactions that cannot be tampered with. Vreo will use blockchain technology to record data about every impression, as well as all billing and payment details. This includes all purchases and conversions between FIAT and either token.

The blockchain technology will remove any doubts about whether ads will run and payments will be made between partners. This will build trust between developers/publishers and advertisers/brands from opposite sides of the globe who meet in the marketplace.