A few weeks ago a person by the name of Frith over at The Ponyville Trot sent us some information about MLP’s show ratings via Nielsen, pie graphs and info. The skinny is at least by the eye of Nielsen, the demographic fans of MLP (2 to 11) out power the other side of the fandom (12 to 49).

For our non-us friends or anyone just not familiar, Nielsen is one of the main companies that judges television ratings and has been around for ages. Information is received by “Nielsen Families” or households that signed up for the program. I am unsure of how the modern day rating system works, eons ago you use to get a book from the company and would write down the channels and shows you watched. End of the month you would send the book in. Assuming in this modern age (and from a recent episode of Family Guy) that the ratings are collected via a box hooked up to your cable.

Complete information behind the page break.

[Source: Frith/The Ponyville Trot]