In this digital age, it would be almost impossible for a developer (of any kind of software) to get their applications downloaded without first gaining publicity. How does one go about gaining publicity?

The easy answer is to make a website and try to rank number one for search terms within Google’s algorithm(s). This isn’t marketing, it’s search engine optimization and yes it may help you gain organic visitors to your site, but it won’t help you build a following, it won’t help you connect with potential followers, and most importantly it won’t help you sell your idea.

Again, how does one go about gaining publicity?

The DVNC team’s core belief is that to gain “true” publicity a brand must: connect with their target audience. We believe this means talking with your potential users and understanding what their needs and wants are. This doesn’t mean posting on Twitter and hoping someone stumbles upon your tweet, however, if you add targeted hashtags in your tweet and mention influencers then you have begun marketing. By first understanding this broad definition of marketing, connecting with your intended target audience, we can then narrow our scope down to what marketing means for your game’s brand.