What kind of sellers will eBay recruit in 2018? Which category of products will eBay focus on? What new markets will be explored?

The adjustment of the three major investment policies in 2017 laid the foundation for 2018 investment promotion.

Recalling the entire 2017 eBay investment situation, Lin Wenkui, general manager of eBay Greater China Sales, summed up the words as “very good”. He introduced that in 2017, eBay has adjusted its investment in different regions, audiences, and categories.

Investment area. In the past few years, eBay has focused more on the Pearl River Delta and Yangtze River Delta in the investment area. Since 2017, eBay has increased its investment in the Pearl River Delta and the Yangtze River Delta, also expand to the southeast coast and inland areas. Such as Fujian, Shandong, Jiangxi, Anhui, Sichuan, Beijing, Tianjin and so on. Lin Wenkui said that in the future it will continue to strengthen its investment promotion work nationwide.

Investment target audience. The audience for investment promotion is the customer part of the investment promotion. “In the past, more traditional foreign trade companies and trading companies had taken the first step in cross-border e-commerce. But since last year we have seen many medium-sized and even large-scale manufacturing companies join eBay. Besides more and more well-known brand companies and companies listed on the domestic main board have joined eBay and involved cross-border e-commerce as their choice. This is a very good trend."

Investment category. In the past, most of the categories of investment products were fashion apparel and home furnishings. However, in 2017, more emerging products such as eBay's fast-growing industrial supplies and auto parts products springed up. “The sellers of these categories have a high degree of professionalism. The unit price of these products is also very high. Such a product is very hot once it is launched in the market, so we have also adjusted some of the focus on the category of commodities.”

In addition, in 2017, eBay also made a great investment in the cultivation of cross-border business talents: in-depth cooperation with universities, training of students in cross-border e-commerce theory and practical exercises; at the end of 2017, eBay Started service certification for talent incubation service providers and launched numerous cooperative agencies. In 2018, eBay will deepen this talent cultivation mechanism and help more cross-border electricity providers grow.

The future cross-border e-commerce "walks on one leg and cannot be long-term" “Cross-border e-commerce is really a gold industry all over the place – there are talents who can focus on operations and can certainly make money; if they have products, they can make exploding products and surely they can also make a fortune; they have funds and strength and they can deploy overseas positions. Large goods and heavy goods can find their own way. Before, cross-border e-commerce sellers can do well as long as they can occupy one of the points. But now, the development of the entire cross-border e-commerce industry has become more mature, 'Be good at a certain skill and make a living everywhere’ is gone forever. To do well in cross-border e-commerce business, not only talent but also products, funds, and the owner's wishes will be required, said Lin Wenkui.

In the current market, many cross-border e-commerce sellers will face different problems. For example, Shenzhen sellers have talents who have operations and products, but face the problem of gradually rising costs. Still for example, in 2018 eBay will focus on opening up, In Fujian, Shandong, Beijing-Tianjin-Wing, Sichuan, Jiangxi and other regions, each may have its own fist-type products, but they are facing the dilemma of lack of operational talent. Everyone has their own special highlights, but at the same time there are some shortcomings, such as the problem. In 2018, eBay's investment promotion team needs to help different sellers to complete the shortfall of “bucket theory”.

“The future cross-border e-commerce industry cannot be sustained in one leg. We hope to integrate the resources and give it to our sellers to help them move better and further.”

In 2018, eBay’s investment promotion plan will also exert its force in three areas. Talent cultivation, choice and more universities to cooperate to help the local training better follow-up talents; product, eBay investment team will be combined with the data team, select a good point of the product and find a good brand company. The entire direction of the future is Establishing its brand; industry belt, will cooperate with more Chinese characteristics industry belts, coordinate with local governments and service providers, find suitable resources, dig out local specialty products, help them establish their own brands, and create more Industrial cross-boarder plan.

Improve the Australian market service system. The European market may have a big move. With the increasingly fierce competition in the mainstream cross-border e-commerce markets such as Europe and the United States, the deployment of new markets has become the choice of more and more sellers and platforms. As eBay and Amazon are two giant e-commerce companies, their strategy and layout are always inevitably compared. As we all know, eBay is the largest e-commerce platform in the Australian market, and at the end of 2017, Amazon also officially entered the Australian market to open Amazon Australia. In the face of “Intruder”, what adjustments will eBay make in attracting businesses?

In this regard,it is said that eBay's development is not a competition-driven, but market-driven market demand. Whether it is the development direction of the platform itself or some of the platform's operating guidance for the seller, are based on market demand.

“In Australia, eBay is still the largest e-commerce platform at present. Of course, we are constantly improving. But this is not to say that there are other competitors coming in. We only accelerate the pace of benchmarking, but in order to enhance their service levels, Improve the seller's logistics performance, etc. This is the result of market demand choices.”

Not only that, but all the actions of eBay in the development of categories, the development of industrial belts, and the exploration of new markets are all based on market demand.

Taking the category expansion as an example, there is a very large room for growth in every category on the eBay platform, and there is no shortage of some very fast-growing categories such as industrial supplies and auto parts. eBay hopes that sellers can grasp this rapid growth period and win development. So it will give these sellers operational guidance and value-added services; or there will be some eBay sellers who have no clear direction for their development on the eBay platform. eBay will give them directional guides based on market demand and data analysis. "For example, we can see how consumers search on the platform, or we can predict what will be hot selling at a certain time. We can give this information to the seller at the first time."