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Lidiya Taran, 39, did not even break her stride as her high heel shoe suddenly flew off as she walked to her desk.

The video shows her when she has just finished announcing the highlights of the upcoming program, and is on her way to the news anchor’s table.

But as she crosses the stage, she loses one of her shoes and still manages to seem as if nothing happened.

(Image: CEN)

She continues to smile during the live broadcast and begins giving the news.

It is only the awkward camera angle that managed to capture the incident.

She lost the shoe while walking on during the evening TSN news program on the national all-Ukrainian TV channel "1+1".

The woman who lives and works in Kiev - the capital city of Ukraine - has been working in TV for 18 years and said this was the first time anything like this has happened.

She later posted the clip on her social media page with a plea for people to do a local marathon to raise money for a teenage girl who needs surgery on her leg.

Lidiya, who divorced her husband 6 years ago, was dubbed "TV Cinderella" by followers on social media.

Netizen 'Lena Pligan' said: "The shoe is lost... so... a prince is no doubt not going to be far behind."

(Image: CEN) (Image: CEN)

Not all newsreaders are as lucky as Lidiya though.

An anchor in Canada got into hot water when she mimicked oral sex live on Breakfast TV.

And an Australian news presenter was left red-faced after his attempts to kiss his co-star were brutally rejected on air.