A group of Christian “pro-decency” activists are claiming that Satan is to blame for graham cracker commercials featuring happy same-sex couples.

A recent ad titled “This Is Wholesome” from the graham cracker company Honey Maid celebrates fathers of all types: single dads, military dads, dads with punk-rock hair and, yes, gay dads too.

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With diversity becoming standard fare in marketing, most Americans probably didn’t think twice about the advertisement.

But it didn’t take American Family Association’s faux-grassroots group One Million Moms long to launch a boycott of Honey Grahams.

And this week, the crusaders over at the American Decency Association joined the movement, but added their own religious spin.

“When I think of graham crackers I think of the camping I may do this summer and the smores I might eat around a campfire,” the group wrote on its website. “Apparently Nabisco and I have a fondness for different things now… Nabisco wants to change definitions like family and wholesome.”

“Satan wants us to see sin as normal and not so bad,” the group said. “He delights in taking what God has made ‘good’ and was meant to glorify God and change it, counterfeit it, making it to please Satan himself instead of the Creator God. The fallen one desires men to see themselves as gods, having to answer to no one but themselves.”

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The group added that Satan was twisting words like “wholesome” and “family,” and he had “hijacked” the rainbow symbol so that LGBT could use it.

“Satan calls it normal; God calls it sin,” the group insisted. We live in a day when ‘evil’ is called ‘good’ and ‘good’ is called ‘evil.'”

Watch the original advertisement below from Honey Maid.