Ever wonder how much money Roku gets for the home screen takeover ad you just saw or for that quick launch button to Netflix on your Roku remote? According to an eMarketer finding on Bloomberg, Roku gets $1 million for letting a service like Disney+ take over the look of your Roku home screen. Other companies like Netflix pay $1 for every Roku sold with a Netflix quick-launch button on them.

With Roku aggressively going after the idea that they can sell cheap streaming players and make up the money with ads and other revenue, you can see how this helps out. With four quick-launch buttons on a Roku remote, Roku makes an additional $4 for every remote sold. Take into account Roku’s recent multi-day Disney+ take over of the home screen and you can see how adding a few million a year in ads like that could add up to help make Roku be able to sell a $30 Roku Express.

Roku currently has 30 million active accounts right now. As that number grows, Roku will likely try to push up the cost of a Roku home screen takeover.

Right now, Roku makes a majority of its money not from selling streaming players but selling ads and subscriptions. Growing Roku’s user base should help make revenue from ads and quick-launch buttons even more profitable.

What do you think of Roku’s home screen take over ads where the theme of your home screen becomes that of Disney+ for example? Also, what do you think of the branded quick launch buttons? Are you happy to have them if you save money on a Roku player? Leave us a comment and let us know.

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