You only get one chance to make a first impression, and unfortunately for Mike Goldberg, his regular season NFL play-by-play debut was one to forget. Social media lambasted Goldberg (and to a lesser extent, color commentator Brendon Ayanbadejo) for their commentary on the Minnesota Vikings vs. Detroit Lions contest, and Goldberg responded to attacks on his performance with a "dude f**k you" on Twitter. He was scheduled to re-appear this Sunday on the Vikings at Bills game.

As it turns out, Goldberg won't get a 2nd chance. According to the Buffalo Bills PR staff, Goldberg has been replaced by veteran broadcaster Tim Brando:

There's no word on what exactly caused this change of play-by-play man, but the last 48 hours or so probably played a factor in the switch. Brando's voice can be heard weekly on Fox Sports 1's college football broadcasts, and he has also done NFL and college football play-by-play for CBS.

Goldberg's mistakes were so glaringly obvious that NFL.com even has a video highlight specifically pointing out the fact that he said a Minnesota Vikings offensive play was intended for wide receiver Golden Tate of the Detroit Lions.

Awful Announcing sums up the Goldberg disaster nicely:

"While that kind of behavior might make UFC supreme leader Dana White proud, it probably wasn't met with enthusiasm by Fox or the league." "it's one of the most disastrous and shortest tenures in the history of NFL announcing."

For Fox, this is the 2nd time they've had a commentating experiment completely blow up in their face. Recently, Gus Johnson stepped down as their lead commentator on the network's soccer broadcasts, of which he was lined up to be the main voice for their 2018 FIFA World Cup coverage. Johnson previously had zero experience calling the sport prior to his 2013 hiring, and was heavily criticized during his soccer broadcasts that was all too similar to his ill-fated MMA stint.

This is a bad look for Fox, a horrible look for Goldberg, and perhaps a negative for the UFC if not solely because Fox is their broadcast partner. The "f**k you" tweet from Goldberg is something that is highly unprofessional and otherwise virtually impossible to find from top established announcers in any sport, but is treated as common practice among UFC employees. It'll be interesting to see what, if anything, happens to Goldberg moving forward for any UFC shows on the Fox networks. But for now, the main story is that Goldberg's NFL broadcasting days have come to a crashing halt.