ALAX is a blockchain app store that helps gamers enjoy faster payment processing and reduced transaction fees. Find out how it works today in our review.

What is ALAX?

ALAX, found online at ALAX.io, aims to combine mobile gaming with a blockchain-based game distribution system.

The platform aims to provide benefits like better distribution for publishers, easier payment processing, and integrated user rewards.

Overall, ALAX wants to create the world’s biggest marketplace for mobile games. To do that, ALAX will leverage DECENT’s success in launching a customizable blockchain platform while also relying on Dragonfly, a mobile game distributor. By combining Dragonfly’s gaming platform with DECENT’s technology, ALAX will create the world’s largest marketplace for mobile games.

ALAX is in development by co-founders Matej Michalko and Kalvin Feng. Michalko is the founder and CEO of DECENT, while Kalvin Feng is the CEO of Dragonfly.

In February 2018, DECENT issued a press release announcing they were partnering with Dragonfly to revolutionize payment processing in the mobile gaming industry.

How Does ALAX Work?

DECENT has created a proprietary blockchain platform called DCore. That platform will help Dragonfly reduce costs, tackle piracy issues, and speed up exchange rates and payment processing.

DCore forms the core of the ALAX platform. ALAX will use DCore to speed up payment processing when buying games or apps.

Users will access ALAX through an app store. You’ll be able to download that app store online. Then, developers will be incentivized to release games through the ALAX app store due to its low fees and easier customer payments.

Traditionally, when buying games or apps, users have to use PayPal, credit cards, or make payments using primate rate SMS, in which case mobile network operators take 50 to 70% commissions.

With ALAX, things are different. ALAX allows payments to be made directly to the developer using ALAX tokens. This reduces prices for gaming content. It also speeds up the transaction.

After game developers receive ALAX tokens, they can exchange tokens for fiat currencies at any time.

All ALAX transactions will be recorded on the blockchain. This will give developers a precise overview of game sales. It allows developers to ensure they’re getting a fair deal: publishers cannot hide sales or take hefty fees, for example, without the developer noticing.

ALAX will initially launch its app store on Android. The app will focus on markets where Dragonfly has the strongest representation, including India, Thailand, and the Philippines, with more global markets added over time.

Who’s Behind ALAX?

ALAX is a joint project between DECENT and Dragonfly. The project was announced in February 2018. DECENT is based in Switzerland. The co-founders of ALAX include the CEOs and founders of both DECENT and Dragonfly.

Dragonfly was established in 2012. Today, the app developer has offices in Shanghai, Beijing, Shenzhen, and Taipei. The company has 100 million active users worldwide. They’re also previously partnered with Vivo, Oppo, Huawei, and other tech companies.

DECENT, meanwhile, is a blockchain technology company that created DECENT Core, or DCore. The technology aims to change the way we process payments. It’s an open source protocol.

The ALAX ICO Token Sale

You’ll be able to purchase ALAX tokens from the ALAX token sale. The token generation event, or TGE, is scheduled to begin on April 15, 2018.

ALAX tokens are used for all transactions on the ALAX app store.

ALAX Conclusion

ALAX aims to revolutionize payment processing in the international mobile gaming industry. The goal is to reduce costs and speed up transaction times across mobile gaming ecosystems.

Today, credit card companies and mobile providers charge hefty fees for traditional mobile game payment processing. The press release announcing ALAX mentions fees as high as 50 to 70%. ALAX aims to avoid that problem.

ALAX will initially focus on Asian marketplaces for its payment ecosystem, including marketplaces where Dragonfly, their partner app developer, already has a strong presence. Watch for ALAX to appear in India, Thailand, and the Philippines before the end of 2018.