Korean esports organisation Gen.G announced Twitch streamer Kristen “KittyPlays” Valnicek as head of new gaming initiatives.

Gen.G continues its process of innovation, the organisation went through a rebranding process early this year changing its name from KSV to Generation Gaming Esports, Gen.G for short. Now, the organisation announced KittyPlays as the head of new gaming initiatives.

KittyPlays began her career in 2014 when she started uploading videos on Youtube. Later on, she started streaming on Twitch where she managed to grow a community based on positivity.

On a video posted on her Youtube channel, KittyPlays said: “I will be going to L.A, to their campus and participating with them on a part-time basis to work not only on the sales, sponsorships and partnership side of things but also in brand development and player development.”

Some of her creative endeavours include Team Kitty, a Twitch networking and mentorship team. Team Kitty helps female content creators to improve their Twitch streams while focusing on having a positive attitude and maintaining a high-level interaction with the audience.

KittyPlays added: “They’re very open about me continuing to be myself and have KittyPlays run as normal so this will not affect at all the viewing experience.”

On the same day, Gen.G also announced the signing of Fortnite players Madison “maddiesuun” Mann and Tina “TINARAES” Perez. The new duo was announced as competitors at the Fortnite Fall Skirmish taking place at TwitchCon in San Jose, California.

Esports Insider says: Gen.G keeps expanding its company with key hiring. Content creators are often overlooked by the organisations but they can provide insight about platforms like Twitch and how to approach the audience.