The environmentally friendly Sun Chips bag is getting sacked. As Suzanne Vranica reported in The Wall Street Journal Wednesday, Frito-Lay succumbed to market reality. The company introduced the fully compostable, plant-based bag in January to loud acclaim. It looked like a green triumph—until customers started complaining about the noise, noise, noise.

Instead of the slight crinkly rustling that accompanied digging into the old plastic bag, the new bag announced each reach with a big bang. The racket clocked in at around...