Originally published on Play.ht

Did you know that over 2 million articles are written everyday?

Yet, only a small fraction of them gain traction and attract readers. What’s even more interesting is the fact that out of the tiny fraction of readers, half of them will read the article for only 15 seconds or even less.

On the other hand, podcasts have been showing a steady rise in engagement. The reason is a little obvious, isn’t it?

Podcasts simply offer a richer experience, subconsciously engaging the listener with a continuous stream of audio.

And, that’s not the only reason. The truth is, listening is simply more convenient.

Whether you are driving to work, going for a jog or tired of staring at a screen. You can just sit back, relax and turn on a podcast and still be able to engage!

Now, imagine if you could apply the nature of audio to written content?