Senator John Sununu (R-NH) has just announced that his office is working on legislation that would prevent the FCC from creating specific technology mandates that have to be followed by consumer electronics manufacturers. What's his target? The broadcast flag.

Television and movie studios have wanted a broadcast flag for years. The flag is a short analog or digital signal embedded into broadcasts that specifies what users can do with the content. It would most often be used to prevent any copying of broadcast material, but there's an obvious problem with the plan: it requires recording devices to pay attention to the flag. Because no consumers wander the aisles at Best Buy thinking, "You know, I would definitely buy this DVD recorder, but only if it supported broadcast flag technology," the industry has asked the federal government to step in and simply require manufacturers to respect the flag.

At first they approached the FCC, and the FCC complied by dutifully trotting out some new broadcast flag regulations. Unfortunately for the content industry, the FCC doesn't generally have the right to tell manufacturers how to build their products. The rules were thrown out by an appeals court in 2005.

Undaunted, the industry tried again in Congress. Last year, when a rewrite to the 1996 Telecommunications Act was being considered, broadcast flag legislation was in fact attached to the bill and even made it through committee before bogging down.

Sununu's bill will attempt to rein in the FCC and prevent it from reviving the broadcast flag without Congressional authorization to do so. "The FCC seems to be under the belief that it should occasionally impose technology mandates," Sununu said in a statement. "These misguided requirements distort the marketplace by forcing industry to adopt agency-blessed solutions rather than allow innovative and competitive approaches to develop. We have seen this happen with the proposed video flag, and interest groups are pushing for an audio flag mandate as well. Whether well-intentioned or not, the FCC has no business interfering in private industry to satisfy select special interests or to impose its own views."