It doesn’t contain sugar, but a WA ice cream brand is about to get a sweet boost when it hits shelves in Coles across Australia less than two years since three friends from Perth created and launched the healthy alternative.

Camera Icon Charlotte Haygarth and Jayde Taylor with their Denada ice cream. Credit: Iain Gillespie

Denada, a 99 per cent sugar free version of the old favourite, will launch in Coles in mid-August, taking it from 500 stockists to about 1400 nationally.

The product is the brainchild of WA pastry chef Charlotte Haygarth, who set out to plug a hole in the market for sugar free ice cream after starting a ketogenic diet.

She joined forces with ex-hockey player and Olympian Jayde Taylor and advertising strategist Sophie Lawrence, wife of Tame Impala frontman Kevin Parker.

Ms Haygarth said after noticing the benefits of her ketogenic diet — which requires dieters to eat only a very small amount of carbohydrates to allow fat to fuel their bodies — she decided to put her skills as a baker to work to create a keto-friendly ice cream.

“I noticed a big gap in low carb or sugar-free ice cream and wanted to create a product that was healthier without compromising on quality or taste,” she said.

“Whereas a lot of other ice creams go for low calorie, ours has about half the calories as normal ice cream and we don’t compromise on quality.

Camera Icon Former Hockeyroo Jayde Taylor and pastry chef Charlotte Haygarth. Credit: Richard Hatherly

“We still use cream and our product is higher in fat and calories than other healthier ice creams so it’s still very satisfying,” she said.

She said she hoped the Coles launch would allow the product to reach a wider consumer base.

“This is a huge moment for us, we’re just a little start-up,” she said.

“We believe as a company you don’t need to consume added sugar.

“I hope people can see they don’t have to compromise on quality and taste to make healthy choices.”

Denada is also launching two new vegan products — salted caramel and espresso choc fudge flavour — which Ms Haygarth said still tasted just as good as the dairy version.