Sep 28, 2017 - 09:20 PM

Product advertisement and promotion on YouTube is a function of the dedicated audience (or influence) of the individual (influencer) anchoring the advertising or promotion. The larger the following or fan base an individual has on YouTube, the more effective the reach and hence the advertising/promotion. That being the case, celebrities that have built an audience/fan base, can drop a product endorsement or advertisement into their audience/face base on YouTube. This digitally targeted advertising is becoming much more effective than the broadcast format usually seen on television.



Examples:



RihannaVEVO - 25M Subscribers

Bruno Mars – 17M Subscribers

Russell Brand –1.3M

Karley Kloss – 540K Subscribers

Michelle Phan – 8M Subscribers

Ed Sheeran – 21M subscribers



Two key metrics to look for to determine how much a celebrity costs –



1. Number of Subscribers

2. Number of Total Views



The following is a report from BBC: Celebrity YouTube promotion fee '$187,000 on average'

“According to Captiv8's data, which was given to the New York Times, "someone with three million to seven million followers can charge, on average, $187,500 for a post on YouTube".



“Personalities with 50,000 to 500,000 followers can make $2,500 per YouTube ad…”

See chart