https://asuracoin.io/ / WhitePaper /Telegram / Twitter

Asura World is an eSports betting/gambling platform powered by the NEO blockchain.

What is eSports (also known as electronic sports, esports, e-sports, competitive (video) gaming, professional (video) gaming, or pro gaming) are a form of competition using video games.[1] Most commonly, eSports take the form of organized, multiplayer video game competitions, particularly between professional players. The most common video game genres associated with eSports are real-time strategy, fighting, first-person shooter(FPS), and multiplayer online battle arena (MOBA). Tournaments such as The International, the League of Legends World Championship, the Evolution Championship Series and the Intel Extreme Masters provide live broadcasts of the competition, and prize money to competitors.[Wikipedia]

Key Market Indicators on eSports Betting / Gambling

The coming year will see the Esports Economy grow to $696 million, a year-on-year growth of 41.3%. Brands are expected to spend $517 million, broken down into $155 million on advertising, $266 million on sponsorship, and a further $95 million on media rights. Brand investment will double by 2020, pushing the total market to $1.5 billion.

The number of eSports enthusiasts is expected to grow by another 50% toward 2020

eSports will grow from 323 million viewers in 2016 to 589 million in 2020.

“it’s possible that esports betting alone is larger than the esports economy itself.”

Betting on eSports is the hottest topic in the real-money gaming industry, as betting companies see eSports as a huge “blue ocean” of opportunity [2]

Platform Overview

The Asura World team is creating the ASA Coin, an NEP-5 token for use on our Asura World platform, powered by NEO. By leveraging the use of NEO blockchain technology, the security of the Asura World platform is improved considerably over traditional centralized systems. NEO blockchain technology will allow for quicker transactions and greater scalability than is currently possible with similar blockchains.

The platform will initially focus on the betting of four major eSports games:

Counter Strike: Global Operations (CS:GO)

DOTA 2

King of Glory (currently the most-played MOBA mobile app in China). 王者荣耀

League of Legends The addition of new games will be considered in the future.

Asura World will comprise of four major segments:

eSports Betting — eSports-Focused Betting- Gaming Style-focused

Community Betting (New Concept) — ideas under “Community Center ”As an incentive for members to think creatively and participate often, Asura World will reward the winning user-submissions with ASA Coins. Voters themselves may also be rewarded with “Community Points” simply by participating regularly. Below, is an example of a community-voted bet: This particular bet is on which team will be the first to purchase the in-game item, Brown Boots. The users who select the correct team (i.e. the team that purchased Brown Boots before any other team) win the bet.

— ideas under “Community Center ”As an incentive for members to think creatively and participate often, Asura World will reward the winning user-submissions with ASA Coins. Voters themselves may also be rewarded with “Community Points” simply by participating regularly. Below, is an example of a community-voted bet: This particular bet is on which team will be the first to purchase the in-game item, Brown Boots. The users who select the correct team (i.e. the team that purchased Brown Boots before any other team) win the bet. Unique betting rules — These will involve a new array of bets that are more eSports-focused, gamestyle-focused and random than traditional platforms.

All commissions earned through winnings is circulated back into the community or contributes to the monthly tournament prize pool.

Professional Guides — Game-play/leveling up coaching and guidance for members

Professional guides will be available in videos along with commentary and annotated images, as research has demonstrated the clear superiority of the use of motion, sound and visual cues for learning, over plain-text material.

Current gamers that will be initial Asura World Guides/Coaches — 2 ranked DOTA 2 players — 2 LoL Master Ranks — 1 Supreme Master 1st Class CS:GO player.

Members can be coached by Guides (Members pay in $ASA)

Community Player Matchmaking & Tournament Hosting

Platform users can take the stage and host their own 1v1 or 5v5 matches. To maintain fairness, both parties will agree on prearranged match terms (game, match conditions and amount staked)

Community Tournaments

Asura World will eliminate the stress and obstacles for small tournament organizers, with an inbuilt community tournament platform.

Ability to host round-robin and group stages for both 1v1 and 5v5 matches.

Organizers simply log-in to Asura World, click the “Community Matchmaking” button, and select “Community Tournament”.

The organizer will then get to choose their tournament style, number of teams participating in the tournament, total prize pool, winning distribution, commencement times, and few other small details, to ensure a smoothly operating tournament

Members will pay $ASA (fee) to run tournaments on the platform

World Tournaments

Each month, the community will be given the chance to vote for their favorite game. Asura World will host an internal tournament at the end of the month for the game with the most votes, with participating teams paying a small entry fee in ASA Coins

Discussion Forums — Created for users to socialize, share ideas, and have a good time.

General

Match Discussions

Humorous

Tips & Tricks

Gameplay Discussions

How do member get $ASA Coins? In an all-in-one platform like Asura World, you can earn income ($ASA) from multiple activities which may already be part of your daily gaming life. Portions of your revenue aren’t taken for profit, and all income stays within the platform in order to further the development of the ecosystem.

Asura World provides the opportunity to earn through a variety of ways:

Forum contributions

Hosting tournaments

Partnered tournaments or Asura tournaments

Contribute computing resources towards hosting tournaments

Creating tutorials and guides

Community Matchmaking

Betting

Asura World referral program

As a user, you are not bound to one area to earn tokens. You can mix-and-match ways to earn that suit you, to suit your gaming lifestyle. Whether it’s through helping others directly, or hosting tournaments, you are rewarded for providing value to the ecosystem.

Asura Coin holders can bet, stake, reward, pay, and earn within the ecosystem. Asura World aims to unite the global eSport community by incentivizing users to simply be kind & helpful towards others.

Asura World will drive members/viewers to the platform by providing Live Streaming through their partnership with Twitch and soon partnership with chushou.tv in China to live stream King of Glory.

Platform Regulation/Safety & Security

Asura Would Team currently holds a eGambling license from Curacao, and are working on additional licenses in MALTA and the UK

In traditional platforms, members may have lost assets or transactions not processed due to unethical business practices (blocked withdrawals or confiscated funds). Another traditional platform issue is the lack of a streamlined / secure funds withdrawal process.

Asura World being built on the NEO network and powered by the ASA Coin, an NEP-5 token. Leveraging the NEO network for the platform allows a fast, safe and easily-accessible route for users to transfer and store tokens. NEO blockchain technology removes the middle man, and allows Asura World to run as a trustless platform. Withdrawals will be simple and efficient, assets cannot be held from their rightful owners, and users will be able to enjoy the qualities of a completely fair and tamper-proof platform. Blockchain is able to remove human error, make data records tamper-proof, and create a trustless system. DNS Security Extension (DNSSEC) is implemented into Asura World to protect members from being misled to malicious fake websites. DNSSEC is used in the blockchain ledger retrieval of information and storage of digital assets like certificates, public keys, and authentication data.

Team

Peter Shen — CEO — serial entrepreneur, having founded an array of companies and brands. His main skills lie in marketing and branding,

Eman Abdollahi — COO — App development and operational background working with different creative studios

Haoyang Feng — CTO — coding since early teens and have been involved in a large number of startups

Nathan Frater — Marketing Manager — experience in building businesses, growing sales and identifying patterns of success

Steven Ngov — online marketing expert with over 12 years in the industry

Advisory Team

Stuart Feigin — Stuart is the 5th employee of Oracle

Nick Fujita — Nick is a City of Zion contributor, and Senior Software Engineer at Crunchyroll.

Richard MacDonald — extensive experience with start-ups of all sorts, predominantly in networks, connecting businesses, setting up channels and more

Taylor Liu — Software Engineer from Konami, focused in Konami’s slot machines department

Cecilia Xu — role includes team scheduling, tournament organising, and marketing centred around eSport Tournaments/Operations

Tokenomics

Current Metrics for Betting/Gaming Tokens on Exchanges

References: eSports Gambling Research Data

[1]https://www.cnbc.com/2017/09/25/ethereum-co-founder-and-mark-cuban-put-25m-toward-unikrn-esports-betting-platforms-digital-token-sale.html

[2]https://newzoo.com/insights/articles/esports-revenues-will-reach-696-million-in-2017/

[3]https://www.legalsportsreport.com/13132/esports-betting-and-audience-growth-2020/

[4]https://www.linkedin.com/pulse/how-esports-gambling-grows-30bn-wagers-2020-chris-grove/

[5]https://medium.com/@asuracoin/how-an-all-in-one-global-hub-for-gamers-could-be-the-next-best-thing-for-esports-e854ecdce934

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