However, the most intriguing component of the NEXSET App, is its Social Network component. Can you imagine having played a part in the development of the the next social networking phenomenon? NEXSET is a great meeting space for new friends, personal trainers and their clients to share gym selfies and motivational videos. You don’t believe me? Go out to the iTunes store, or the Google Play Store and download it.

The purpose of the NEXSET Kickstarter is to create an 8-Phase marketing campaign that will allow me to spread the word about the NEXSET App, while at the same time raise funds for marketing, advertising and capital expenditures to build the future of the app.

25% of funds raised form Kickstarter backers will be directed towards Marketing. 25% will be directed to Human Resources. 25% dedicated to the technology needed to continue to build the infrastructure for state of the art app technology. The final 25% will be used as working capital forthe business. Marketing includes advertising on various social media platforms (Facebook, Twitter, LinkedIn, Instagram and etc...). Project development includes paying for flyer creations, mailings, radio ads, television ads, filming, photoshoots of fitness models, reserving gyms for shoot locations and etc...

The NEXSET Kickstarter campaign will last for a duration of 60 days. During that 60 day period, I will be running ads on Facebook, Instagram and Twitter on a weekly basis spreading the word about NEXSET.

Week 1 (Days 1 – 7) – Phase 1 marketing will focus on the “Download Now!!! Campaign. This purpose of this campaign is to get as many subscribers as possible in the early phase of this marketing blitz. The goal is 15,000 subscribers.

Week 2 (Days 8 – 14) – Phase 2 marketing will focus on the “Become a NEXSET Tester” Campaign. This segment of the campaign is centered towards iOS device users that are interested in having the ability to test and give quality feedback to app updates before new versions are released. This goal is to reach 2000 testers.

Week 3 (Days 15 – 21) – Phase 3 is to launch a contest for current subscribers to post pictures of themselves wearing NEXSET Gear (purchased in app) in their gyms. The subscriber who has the most post likes for one image (with a minimum of 100 likes) will be announced the winner and will receive a 1-year paid membership to a local gym. The contest will only be open to subscribers, with the intent that the current subscribers draw new subscribers in to vote for their images. The goal is an additional 30,000 subscribers.

Week 4 (Days 16 – 28) - Phase 4 will focus on getting complete buy-in from the professional body building community. Professional body builders will be contacted and asked to become ambassadors of NEXSET to endorse new subscribers. The goal is to reach 50,000 new subscribers.

Week 5 (Days 29-35) Phase 5 will focus on local gyms. Gyms will be contacted in order to launch partnerships. The purpose of these partnerships will be to run in-gym subscriber campaigns. Campaigns will consist of creating contests to win paid monthly gym memberships, and paid annual memberships. The goal is to reach 25,000 new subscribers.

Week 6 (Days 36 – 42) – Phase 6 will focus on the “10,000 Likes in One Week Campaign. Subscribers, who are visibly wear apparel displaying the NEXSET logo or the text “NEXSET” with 10,000 image or video post likes will receive a 1-year free local gym membership. The goal is 100,000 new subscribers.

Week 7 (Days 43 – 49) – Phase 7 will focus on the Pix of the Day. Subscribers who post at least one pix per day for 7 days and receive at least 25 post likes for each picture will receive one month free gym membership at a local gym. The goal is 50,000 new subscribers.

Week 8 (Days 50 – 56) – Phase 8 will focus on the Great Escape Contest. The subscriber that posts an image or video wearing apparel with visible NEXSET Logo or or text “NEXSET”, running on a treadmill with a minimum of 100,000 post likes will win an all expense paid cruise that boards out of Houston, TX. The goal is 250,000 new subscribers.

A NEXSET Launch Party will be held at the end of the Kickstarter campaign. All backers will be invited to attend the launch party. Backers at various levels will receive rewards, specified in the Kickstarter Campaign, at the launch party. Backers that are not able to attend the Launch Party will be mailed their rewards the week following the launch party. The launch party is being planned on a grand scale. Local and national fitness celebrities are scheduled to be in attendance. The magnitude of the launch party will be scaled up or back, depending on the success of the 8-Phase Kickstarter Campaign. The purpose of the launch party is two-fold. First, I want to show appreciation to those who have backed me over this eight-week journey to help bring my dream to life. Second, it will serve as the initial marketing push to the general public as NEXSET is introduced to the world.