NBC, whose on-air personalities have recently been some of the most vociferous proponents of gun control legislation, is probably not too happy after it was revealed that one of the network’s subsidiary channels is sponsoring the largest gun show in the U.S. this week.

The Shot Show, which bills itself as “the world’s premier exposition of combined firearms,” is hosting its annual show this week in Las Vegas and lists NBC Sports as one of its sponsors.

That may not sit well with NBC sportscaster Bob Costas, who went on an anti-gun tirade last month after Kansas City Chief linebacker Jovan Belcher’s murder-suicide, commenting that if Belcher didn’t have a gun, both he and his girlfriend, Kasandra Perkins, would be alive today.

The same can probably be said of Meet the Press host David Gregory, who waved what appeared to be an empty thirty-round gun magazine on the air last month during an interview with NRA executive vice president Wayne LaPierre, as he tried to make the case that such large capacity magazines are unnecessary and only contribute to increased gun violence.

Gregory’s stunt backfired, however, as it is illegal to own, transfer or sell high-capacity ammunition in the District. It set off a police investigation of the matter that was concluded last week, without any charges for Gregory, though they admonished the host and NBC for its actions.

Despite the anti-gun rhetoric on NBC and MSNBC, NBC Sports is standing firm in its sponsorship.

According to Bloomberg, NBC Sports (formerly Versus) has been a sponsor for several years, and spokesman Greg Hughes reaffirmed the channels sponsorship “as part of our commitment to our outdoor-programming block.”

Thanks to the inflammatory remarks of Costas, Gregory and other liberals at NBC and in the mainstream media, the Shot Show should easily top last year’s record attendance of 61,000, sending a firm reminder that Americans are in no mood to accept increased gun control.