(CNN) Louisiana Gov. Bobby Jindal issued new protections for businesses that refuse to serve same-sex marriages, embracing the "religious freedom" cause dear to conservative Christians even though it's stung other Republican politicians.

Jindal, a prospect for the 2016 Republican presidential nomination, issued an executive order on Tuesday after saying he was disappointed that a Statehouse committee had earlier in the day voted down a bill that would have accomplished the same goal.

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That panel's concern: that Louisiana would look much like Indiana, where concerns that a new "religious freedom" law would lead to discrimination against gays and lesbians triggered such a massive business backlash that it effectively ended the presidential prospects of another dark horse 2016 contender, GOP Gov. Mike Pence.

"We don't support discrimination in Louisiana and we do support religious liberty," Jindal said in a statement. "These two values can be upheld at the same time."

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