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None UxNorfolk Lecture Series - kickoff! UXPA Norfolk Thursday, March 28, 2013 from 6:00 PM to 8:00 PM (EDT) Norfolk, VA Ticket Information Type End Quantity UxNorfolk Lecture Series Ended Free Share UxNorfolk Lecture Series - kickoff! Share Tweet Event Details Please join us to kickoff the first evenining of the UxNorfolk Lecture Series given by Hampton Roads' UX specialists: --- Speaker: Erling Amundson Title: Using Social Media to Improve UX Abstract: User Experience teams can engage users and improve experiences through social media. Customer engagement through social media is often driven by marketing. Usability specialists have the skills to lead these efforts, benefiting their users, customers and the company. This presentation will introduce ideas like Social Personas and will get you inspired to lead Social UX initiatives at your company. Speaker bio: Erling Amundson is a Digital Strategist at Symantec. He specializes in Experience Design and Social Media. His focus is on improving the total user and customer experience. Erling has 20 years experience in UX research and design and is an expert in user interface guidelines. On Twitter, you can find him as XDstrategy. Erling has written about UX at www.amundson.me --- Speaker: Felix Portnoy, PhD Title: Avoiding ad avoidance: Deep dive into human perception and visual search Abstract: On October 27th, 1994, the novel online magazine HotWired (known today as Wired Magazine) introduced a new marketing tool that would revolutionize business and publishing—a banner ad for AT&T. In 2011, banner ads generated revenue of $6.8 billion in the United States alone, representing 21.5% of the online advertising revenue that year. While revenue of online advertising agencies has kept growing, the ability of individual web publishers to sustain themselves via ads has decreased dramatically. This talk will discuss the challenges of online ads while diving into the fundamental principles of human perception and cognition. In this talk you will learn how our attention guides our perception as well as applicable design recommendations for visual interfaces. Speaker bio: Felix Portnoy is a Human Factors and Usability Engineer at IBM. He received his PhD from the School of Information Science at the University of North Carolina at Chapel Hill. His academic and professional interests lie in human-computer interaction research. Specifically, he investigates the users' interaction with computer interfaces to ensure that customers are able to achieve their goals effectively, efficiently, and enjoy their experience in the process. In the industry, he has worked as a User Experience/Human Factors Researcher in a variety of domains for Honeywell, T-Mobile, and Google. Dr. Portnoy has published his research at annual Human Factors and Ergonomics Society (HFES) and the ACM Special Interest Group of Computer-Human Interaction (SIGCHI) annual meetings. He previously won the HFES Best Paper Award in Perception and Cognition, Google Research Award, and the Emerald/EFMD Outstanding Doctoral Dissertation Award, among other recognitions. --- Speaker: Chandler Turner Title: The Use of Laddering Theory in Discovery and its effect on Content Creation: What does a “cutting edge” website really mean? Abstract: When the discovery process begins prior to writing website content, you can figure that the first answer to a tough question is an out and out lie. Yes, that is right, a lie, or at the very least, a misdirection. The first step in fixing the problem is to understand why it happens. The second step is to understand how to spot the lie and uncover the real answer to your questions. It is only after proper discovery that you can begin to uncover the correct corporate story that should be told online, what should be avoided, and what should likely change within an organization. Speaker bio: Chandler Turner is the president of Accurate Business Communications. His field of concentration is persuasive website content – the type of language that is designed to engage interest and motivate action – an enhancement to search engine optimization. His background is what separates him from most other content providers. Chandler has a 40 year career in sales communications both as a field sales representative for companies like Scott Paper company, where he was a manufacturer’s representative for almost 9 years, to a small regional offset printing company. In the 1970’s when consumer products companies learned of research of neuro linguistic programming and its possible effects on buying decisions, something not anticipated by the original research, they began pouring millions of dollars into the funding of the psychology of communications. Though large companies liked to put their own training labels on the teachings – his was SPSS, Scott Process Selling System – they formed the beginning of the sciences of modern sales. He lives in Portsmouth with his Wife Ellen, their dog Kody, and Chandler and Ellen have two grandkids and one on the way.

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111 Granby St

Norfolk, VA 23510



Thursday, March 28, 2013 from 6:00 PM to 8:00 PM (EDT)

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Outlook Calendar Google Calendar Yahoo! Calendar iCal Calendar Organizer UXPA Norfolk UXPA Norfolk is a local chapter of the User Experience Professionals Association (UXPA). “User Experience” (UX) encompasses all aspects of our interaction with a company, its services, and its products (from websites, consumer products, advertisements, virtual environments, etc). The purpose of this group is to provide social and educational platforms for professionals in Hampton Roads to engage in the field of User Experience (UX). Our members are employed in a wide variety of disciplines, including design, human factors, human-computer interaction, information science, web development, informatics, marketing, and teaching. We are colleagues in pursuit of a common goal: better products and services, better working, and better living through usability. View organizer profile http://uxpanorfolk.com 26 past events on Eventbrite

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