IT marketers are always finding efficient ways to get nifty lists containing high-value prospects. Through these lists, vendors can source potential customers for their products and services. But always, marketers note how difficult it is to build databases presenting the best opportunities to gain revenue.

A single marketing campaign is able to generate a list of hundreds of business names and establishments. This volume is further reduced by cherry-picking establishments that satisfy certain requirements. Now, consider being able to generate the same amount of leads, but then only a handful of them express any desire to move deeper down the sales funnel.

This is often a reason why IT lead generation is a primary concern. We know this because the stats say so: at least 60% of B2B companies say that generating lists of high-quality leads presents the most difficult challenge, but a great deal of vendors and service providers couldn’t seem to maximize their efforts.

Overlooking this concern obviously wouldn’t do your income generation any good, so you will want to try the right approaches and remembering these important pointers:

Make value your topmost priority

It’s a horrible mistake to push messages without presenting any rational or credible support about the value of the brand you are promoting. Realize that interested buyers respond to messages that hit them straight in the mind and in the heart.

Related Post: How to Communicate the Value of your VOIP Services and Increase IT Sales

Expand using social media

For all its hype, social media presents enormous opportunities to develop high-value marketing lists. As many as 90% of business executives login to their social media accounts not only to manage their personal and professional lives, but also to learn about new developments they may want to leverage.

Related Post: 6 Social Media Power Tools every IT Lead Generation Campaign Needs

Set an effective data profiling system

Using software with an effective data profiling component increases your chances of getting leads that correspond to your ideal client profile. Apparently, the reason why some IT marketers were not able to build effective lists is due to the absence of such a component.

Related Post: Poor Conversions? Better Use Progressive Profiling

Make your website relevant

When you update your website to include new and current topics, you are actually making it easier to attract the right customers. They know you are a legitimate service provider when you keep your eyes glued to the present needs of the IT market.

Related Post: Customized Content: A Massive Marketing Hit for B2B IT Companies

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