If you have ever wondered if SEO working the answer is: if done correctly, it does indeed work! And it can be awesome! Proper implementation can assist every business in generating a great deal of online exposure.Let’s take a look at the different things that can impact your SEO results. Google will never expose their exact algorithms that are used to determine how they rank sites on its search engine, but we have a good idea. Here are some of the factors they consider and how to implement them:

Content Marketing – Adding quality and relatable content to your website in the form of new pages, blog posts, creating ebooks, white papers, videos, infographics and other visual content to your site can increase its online exposure significantly. Content Marketing should 100% be part of your SEO strategy.

On-Page SEO – On page SEO reflects the SEO actions that can be implemented on your actual website. These aspects go far deeper than content marketing and often include adding and editing code. A few aspects of on page seo that you can get stuck in to, to improve your SEO include changing or improving meta descriptions, page titles, image tags, sub headings, internal links, geo-tagging and more.

Off-Page SEO – as well as doing your on-site SEO, you must also put some effort into your off-page SEO. Off-page SEO also combines content marketing. It can’t always be controlled as individuals and influencers around the world can also share things about your website on social media platforms and their own websites or videos. Still, you could set up and manage some social media pages on sites like Facebook and Twitter. You could also consider investing in some online press releases or guest blogging on other peoples websites.

Black Hat SEO vs White Hat SEO Techniques – Two different approaches can be taken to reach your search engine goals however black hat is the least preferred option as it only provides short term solutions that rarely last and are often less effective. White hat SEO is the preferred option as although more effort has to be put in, the outcomes far outweigh those of black hat SEO strategies and are more effective long term. White hat includes building quality content and a great online reputation as professionals in your field, black hat SEO often relates to buying thousands of cheap links which soon disappear and can get your website marked as spam!