Telefonica is launching Firefox OS phones this week in Mexico, Peru and Uruguay. Both the ZTE Open and ALCATEL ONE TOUCH Fire will be available in Mexico starting today, while the ZTE Open is available in Peru, and the ALCATEL ONE TOUCH Fire is available in Uruguay. Just last week, Telefonica also launched a new Firefox OS device – the LG Fireweb in Brazil. Firefox OS is now available in nine countries with more coming soon.

Firefox OS smartphones are the first devices powered completely by Web technologies to deliver the performance, personalization and price you want in a smartphone with a beautiful, intuitive and easy-to-use experience that is unmatched by any other phone. Firefox OS has all the things you need from a smartphone as well as the things you want like built-in social integration with Facebook and Twitter, HERE Maps with offline capabilities, much-loved features like the Firefox Web browser, the Firefox Marketplace and much more.

Firefox OS features a brand new concept for smartphones – an adaptive app search that literally transforms the phone to meet your needs and interests at any moment. Simply start to type what you are interested in and instantly get a whole new customized phone experience based on your needs. You can discover apps to use once or download to keep, giving you a completely customized experience with the exact content you want, when you want it.

You can also find apps in the Firefox Marketplace, which already has popular global apps like Badoo, Box, EA games like Poppit, Facebook, KAYAK, SoundCloud, The Weather Channel, TimeOut, TMZ, Tuenti and Twitter.

New Firefox OS phones will have the latest version of Firefox OS (1.1), which includes many performance improvements and new features like MMS messaging. Existing Firefox OS users will be upgraded to the latest version soon.

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