Every Monday morning you open up your E-mail to read about the week’s Supreme collaboration even though you saw all of the leaks on social media before. These messages are usually sent at 6:30 AM and are being read and studied to its entirety by hypebeasts like yourself. Later on, they are followed by Google Image and Wikipedia searches in order to know what to say just in case your annoying friend asks you what's your favorite Smith’s song since you want the shirt so bad.