In the midst of gulab jamuns and naan khatai this Diwali, a new flavour is popping up in a food chain across America - 'Modi Magic', a namkeen mix inspired by Narendra Modi. The idea came up when Mr Modi won his third term as chief minister last year, and to celebrate, Rajbhog Sweets distributed 11 pedas for Mr Modi's 11 years. But now, with the general elections approaching, they have decided to spice it up.