There are some things in this world I have grown to accept I may never fully understand. While I may slowly be getting the hang of Snapchat, one thing I feel confident in saying I will never understand is the allure of dropping a football as close to the goal line as one possibly can, which has happened far too often in the world of football, especially college football. It happened twice last night. Fortunately for the guilty parties involved.

Last night, Oklahoma running back Joe Mixon returned a kickoff against Ohio State 97 yards for a touchdown. Of course, the return should have only counted for 96 yards at the most, because video replays showed Mixon dropped the football just before crossing the goal line.

Yeah, maybe that wasn't a touchdown. pic.twitter.com/DcY85eAlo1 — Eleven Warriors (@11W) September 18, 2016

I am a strong advocate for goal-line cameras in every college football game, but you do not even need that to tell Mixon let go of the football before scoring a touchdown. Maybe the refs on the field missed it because they were too slow to keep up with the pace of the kickoff return. Maybe there should always be some sort of official on the goal line to spot these incidents as they occur on long plays. Or maybe the instant replay booth should be taking a look at this. The Big 12 admitted to messing up in the replay booth last week at Oklahoma State. The replay booth at Oklahoma messed this one up too.

But wait! There’s more. If you stayed up for the west coast action last night, you may have seen Cal running back Vic Enwere ran his way for a 54-yard touchdown right up the middle of the Texas defense, seemingly putting the nail in the coffin for the Longhorns in a wildly entertaining offensive shootout in Berkley. Enwere also dropped the football right before crossing the goal line. This time, however, Texas was aware of the situation and Dylan Haines picked up the loose ball in the end zone, which should have resulted in a touchback for the Longhorns, thus giving Texas an opportunity to tie the game late in the fourth quarter. However, the officials determined there was no immediate recovery and the play had been ruled dead at the one-yard line. Cal was given the football at the one-yard line and the Bears took a knee to run out the clock rather than punch it in for one more score.

Just last week we had another one of these plays happen. Clemson wide receiver Ray-Ray McCloud drop the football right before crossing the goal line against Troy…

It was 19-10 until it wasn't. Ray-Ray McCloud drops ball before crossing goal line, costing Clemson a crucial TD: https://t.co/lYjGD1OgpA — ESPN (@espn) September 10, 2016

Somebody please explain to me why football players continue to do this. What is the reason behind it? Has anyone ever given a reason why a player wants to drop the football as soon as they can? I think these players that continue to do this should have a football duct taped to their hands for a week the next time they do it, regardless of whether it hurts their team’s chances at winning or not. Maybe then it will begin to sink in that this just isn’t cool. It could be argued the team should be penalized for a premature celebration by the officials, but no official has gone that far. Maybe they should.

Here is a brief memo to all football players. Scoring touchdowns is cool. Dropping the football before scoring a touchdown is not cool. Stop that. Now.

That said, I look forward to ripping the next college football player who chooses to drop the football before he scores a touchdown in the next week or so.

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