The parents of identical quadruplets born in Alberta have come up with a novel way to tell them apart — colour-coded earrings.

The Webb family, who continue to steal attention and hearts around the planet, first landed in the spotlight in May when parents Bethani and Tim welcomed McKayla, Grace, Emily and Abigail in an Edmonton hospital.

At the time, not even the girls' parents could tell them apart — a problem they have now rectified with colour-coded earrings.

"McKayla has pink, Emily has purple, Grace has red and Abigail has green," father Tim Webb explained Wednesday.

Now two months old, the girls' personalities are also beginning to develop. But Webb said they still share one major similarity: "They still like to be with each other … they don't like to be apart."

Each of the girls now has pierced ears with colour-coded studs to help their parents tell them apart. (Noelle Mirabella Photography)

The quads and their parents have moved in with their grandma in Hythe, Alta., about 500 km northwest of Edmonton.

"They're doing pretty good these days," Tim Webb said. "They're growing like weeds."

Fortunately, the house has plenty of room for the growing girls and all of their admirers — many of whom regularly volunteer to help babysit.

"There's no shortage of volunteers," said the father. "We're so blessed to live in the small town that cares."

Fuzzy baby bunnies an internet sensation

That care has now expanded well beyond the reaches of the tiny Alberta town, thanks in part to an awww-inducing photoshoot by Grande Prairie, Alta., photographer Cassandra Jones.

Pictures of the tiny tots dressed up in fuzzy bunny outfits posted to Jones' Facebook page, Noelle Mirabella Photography, have been shared nearly 2,000 times, with hundreds of people commenting on their cuteness.

Photographer Cassandra Jones spent months planning the photoshoot, ordering in special costumes and props - including these caps with bunny ears. (Noelle Mirabella Photography)

"Everything was planned months in advance," Jones said in an email. "I had the knit hats, outfits, and wraps custom made for the babies specifically for the shoot."

Wanting to take the photos outdoors at a hollow log and stump, she thought, would be just perfect, Jones also made sure the babies' clothes were comfy and warm.

"They were a pretty snug fit, but we managed to get them all in together and looking adorable," she said.

The photos have now been shared by thousands of people on Facebook, many of who were not able to hold themselves back from using multiple exclamation marks in the comments section. (Noelle Mirabella Photography)

While she's photographed twins before, doubling down on the number of babies was a new experience for Jones. She enlisted five assistants to keep things moving smoothly.

"I really wanted Bethani to be able to sit and relax and not have to worry about anything. We had the perfect amount of hands. We were all flat out with things to do to pull everything together."

As for the little girls themselves, they more than held up their end of the bargain.

"The girls were all AMAZING! They slept like little angels for the entire shoot."