What do you actually communicate to your users?

Or why you should always KISS*

In the creative process of a project, we all think we have a brilliant idea on how to communicate some functionality to our users. It all seems so simple. It won’t fail … we think. And then it does.

What you try to communicate is very seldom what is actually perceived. At least, it is my experience with the applications and solutions I have helped create. And I see from others product communication, that they may have similar problems.

But what would happen if you knew what was perceived?