Ukip has been named the most hated brand in the UK, beating even Marmite which uses its ‘love it or hate it’ divisiveness as a marketing tool.

The euro-sceptic party, which was embroiled in a string of controversies last year, was followed by the Conservative Party in second place, while the yeast-extract spread claimed third.

The Labour Party and Tory coalition partners the LibDems came in as fifth and sixth, respectively.

The UK's most-loved brands and most-hated brands Show all 10 1 /10 The UK's most-loved brands and most-hated brands The UK's most-loved brands and most-hated brands The UK's most-loved brands 1. Online retailer Amazon was voted the UK's most-loved brand. AFP/Getty The UK's most-loved brands and most-hated brands The UK's most-loved brands 2. The British manufacturer of favourites including Dairy Milk and Crunchie came in at two. Getty The UK's most-loved brands and most-hated brands The UK's most-loved brands 3. Walkers, the Gary Lineker-backed crisp manufacturer, is the UK's third favourite. Dan Taylor/CreativeCommons The UK's most-loved brands and most-hated brands The UK's most-loved brands 4. Makers of soup, beans and ketchup: Heinz claimed fourth place. The UK's most-loved brands and most-hated brands The UK's most-loved brands 5. Good old Auntie Beeb's BBC One, which broadcasts popular shows including Doctor Who and Strictly Come Dancing, came in at five. Getty Images The UK's most-loved brands and most-hated brands The UK's most-hated brands 1. The UK Independence Party, AKA Ukip, is the brands Britons hate the most. Mary Turner/Getty Images The UK's most-loved brands and most-hated brands The UK's most-hated brands 2. The Conservative Party has been voted the UK's second most hated brand. Getty The UK's most-loved brands and most-hated brands The UK's most-hated brands 3. Despite its 'love it or hate it' branding, more Britons seem to side with the latter as Marmite comes in at three. Getty Images The UK's most-loved brands and most-hated brands The UK's most-hated brands 4. The budget firm Ryanair was the only airline to make the top ten most hated brands. AFP/Getty The UK's most-loved brands and most-hated brands The UK's most-loved brands 5. With fewer than 100 days until the election, the Labour Party has been voted the fifth most hated brand in Britain. Getty Images

Budget Irish airline Ryanair, and US fast food chains McDonald’s and KFC also made the top ten most hated brands, alongside coffee shop and high-street staple Starbucks.

Perhaps revealing our love-hate relationship with the firm, social media network Facebook managed to find a place in both the most-loved and most-hated lists.

Meanwhile, online shopping giant Amazon topped the list of most-loved brands, closely followed by confectioner Cadbury and crisp manufacturer Walkers.

The survey of 1,500 UK adults by advertising agency Isobel comes after a poll published today showed that the Conservatives have pushed into a four-point lead in the run up to the general election – the biggest surge for the party in two years.

The ICM poll of around 1,000 adults conducted by the Guardian last week shows that David Cameron’s party is now on 36 per cent, compared to Labour which fell by one point to 32 per cent.

Top twenty most-loved brands

1 Amazon

2 Cadbury

3 Walkers

4 Heinz

5 BBC1

6 Google

7 Kellogg's

8 Boots

9 Tesco

10 ITV

11 eBay

12 Asda

13 M&S

14 PG Tips

15 Facebook

16 Colgate

17 Coca Cola

18 Aldi

19 BBC2

20 Fairy

Top ten most-hated brands