A company called Innovative Flower plans to open an upscale pot dispensary at 655 Cochituate Road in Framingham. [Courtesy rendering] ▲ This graphic shows the design of the lobby inside CROP, a marijuana dispensary planned for 655 Cochituate Road, Framingham. [Courtesy photo] ▲ This rendering shows the "marketplace" inside CROP, a dispensary planned for 655 Cochituate Road in Framingham. [Courtesy photo] ▲

FRAMINGHAM — Step inside the lobby, and you'll find complimentary drinks, phone charging stations and plush lounge chairs.

Tablet computers await at the technology bar.

Didn't bring any cash? No problem. Six ATMs are available in the marketplace to save you the trouble of carrying bills around.

Once you've made your selections, head back to the reception area to relax and catch up on your email. When your order is ready to pick up, a text message will arrive on your phone, allowing you to make a discreet exit.

This is the vision laid out by the founders of CROP, one of half a dozen new marijuana businesses preparing to serve the recreational market in Framingham.

The business, which recently cleared the city's screening process, is gearing up to open a sleek, modern facility near Exit 13 of the Massachusetts Turnpike, taking over a store on Cochituate Road.

The shop is targeted to open in March 2020. It will likely be one of the last adult-use marijuana shops to make it to the market in Framingham, though it hopes to differentiate itself by cultivating a "mature, creative and intelligent" environment, with a focus on high-end branding, creative packaging and attention to customer service.

The store isn't selling pot and gummy bears to get you stoned (its business plan proclaims). It's selling an experience.

City officials recently released the application documents they received from Innovative Flower LLC, the business entity behind the dispensary, which was approved in May to negotiate a host community agreement with the mayor. It will go before the Planning Board on June 6 to describe its plans for the shop, which will be CROP's flagship location.

According to paperwork filed with the city, the company plans to demolish and reconstruct the retail building at 655 Cochituate Road, which currently houses Central Pools. The pool supply company will move to a warehouse in the rear of the lot.

Innovative Flower chose the location because of its proximity to Exit 13 — making it a quick stop off of the Pike — and because drivers won't compete with congestion on Rte. 9.

It will also be located next door to Temescal Wellness, a combined medical and non-medical business. While the stores will compete for business, Innovative Flower believes the two will help establish Framingham as an "upscale cannabis retail center."

Leaders of the business include entrepreneur Gordon Lewis, a veteran senior executive and MIT-educated engineer; Brad Francis, an operations professional with more than seven years of experience working in cannabis startups; and Richard Noyes, a longtime executive at Boston-area technology companies.

The shop's operations manager, Jessica Oliver, brings an additional six years of experience in retail cannabis, including in research and development, manufacturing and merchandising.

Rounding out the leadership team is Scott Durst, a former federal drug enforcement agent and military veteran, who will supervise the store's security plans.

The company anticipates investing at least $1.1 million in the site, bumping up tax revenues to the city. The work will include adding 34 parking spaces to the lot, bringing the total number of spaces to 61.

"CROP has carefully considered a measured approach to opening a retail store in the City of Framingham and will place the interests of its customers, employees, neighbors, and community ahead of profits," the store's business plan reads. "This approach includes a robust and comprehensive training plan; a soft opening; additional safety measures; and parking/traffic mitigation techniques."

Jim Haddadin can be reached at 617-863-7144 or jhaddadin@wickedlocal.com. Follow him on Twitter: @JimHaddadin