The project's pedigree helps, and not just because Aronofsky's outfit is involved. While McNitt is best-known for producing conventional shorts and documentaries, she'll have Jessica Chastain as narrator and Stranger Things artists Survive providing the series' all-important soundtrack.

You aren't about to see VR titles fetching the prices normally associated with blockbuster movies and TV shows. Not when VR headsets are rare both at home and public venues, at least. However, the Spheres deal could set the tone for Sundance and other VR-friendly festivals in the future. You might soon see more star-studded VR titles as companies feel they can make a serious profit, even if the viewership doesn't hold a candle to what they'll get from movie theaters.