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Earlier this month Poundland announced it was releasing its own line of "placeholder" engagement rings ahead of a predicted surge in engagements come Valentine's Day.

Now, the discount retailer has announced it's adding a new vibrator inspired by Ann Summers' famous Rampant Rabbit to its range of purse-friendly sex toys – all in the name of love.

The Bonkin' Bunny is on sale for £5, while the Rampant Rabbit usually retails from £30.

Customers wishing to purchase the new sex toy must just ask for "Justin" at the till.

The Bonkin' Bunny is part of Poundland's Nooky range which launched in stores in 2017. It includes products like the Playful Bullet, Finger Fun Stimulator, Vibrating Love Ring and Joy Ring, Sexual Vitality Supplements and lube.

Poundland's not the only high street retailer selling sex toys for less. More recently, supermarket chain Sainsbury's announced it was also venturing into market, with the launch of a range of rose-gold and silver vibrators and massagers from £8.