Adidas has agreed to sell its CCM hockey equipment brand for roughly $100 million to Canadian private equity firm Birch Hill Equity Partners, The Post has learned.

The German sports apparel and athletic footwear brand, looking to concentrate on its core businesses, is selling off peripheral units.

CCM, based in Weston, Ontario, generates roughly $10 million in Ebitda.

Adidas tried unsuccessfully to sell CCM in 2013 for $150 million.

This sale comes a few months after Adidas agreed to sell its TaylorMade golf division for about $200 million in cash — although the price could go higher if the unit hits certain earnings goals. Those goals, however, are hard to reach, sources said.

Adidas had originally sought more than $500 million for its golf unit.

The CCM apparel license was not included in the sale. Adidas, which owns the NHL uniform license, will replace its CCM and Reebok logos on the uniforms with its Adidas logo , sources said.

Similar moves will occur with NHL-licensed T-shirts and other apparel items. CCM will still be seen on NHL helmets and sticks.

Reebok bought CCM in 2004, a year before Adidas acquired Reebok.

Birch Hill, a former division of TD Capital, in 2016 raised a $1.3 billion fund and limits its acquisitions to Canadian companies.

Adidas declined comment. Birch Hill did not return calls.