When I smoked close to 40 a day, I used to avoid watching or reading anything to do with the tobacco industry, because I knew it would turn my stomach despite being “powerless” to quit buying their product.

The sage advice of my soul-mate to simply stop buying them, probably saved my life.

Duncan Bannatyne also quit by simply not buying them anymore. He’s now an extremely successful business man and angel investor, featured in one of British Television’s more intelligent ‘reality’ style TV shows, ‘The Dragon’s Den’.

Here he takes a look at British American Tobacco, the one time F1 team sponsor and marketing leviathan behind brands like Benson and Hedges, Embassy and Pall Mall – and how the increasing social taboo of smoking in Europe and North America, has forced BAT to lead an all out marketing assault on African children as young as 8, to maintain shareholder profits.



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