It’s going to take a long time for sports fans to forget the Penn State sex scandal that struck the college’s football team late last year after allegations that assistant coach Jerry Sandusky raped young boys and coach Joe Paterno helped cover it up.

It’s going to take a long time thanks in part to people like this person who showed up to the TicketCity Bowl in Dallas game dressed as Pedobear and carrying a sign that read: “Keep quiet and don’t tell anyone.”

Pedobear is an internet meme used to mock pedophiles and draw attention to their actions or comments. It was first widely used on 4chan, an anonymous corner of the internet where because of the site’s anonymity some users will post child pornography. The bear’s image was used to warn the moderators and others that it was there, according to KnowYourMeme.com.

The bear’s image has since been used to draw attention to pedophiles and sex scandals in a humorous and satirical way. The use of the bear has drawn some criticism from those who believe sexual violence against children should not be treated lightly.

According to DeadSpin, the idea for wearing the Pedobear costume to the game came from this Longhorn fan message board. User Ghost of LL wrote:

I have squirreled away this idea for the time being, because it’s no secret that the trolls from Penn State are too upset about this to think with an unclouded mind. They think this is a shameful idea. I’ll tell you what is shameful. The conspiracy undertaken by the staff and administrators of The Pennsylvania State University to cover up the rape of children so as not to damage its precious football program is shameful. The record is clear on this count. For a decade, Penn State employees, agents, trustees, and officers–from the janitor to the president of the university all the way up to the Lord High Football Coach–knew that Jerry Sandusky was raping children, and doing so on Penn State property. And the only remedial action they took is to ask him nicely to do it elsewhere. Do you know what else is shameful? A mass protest in defense of one of the primary conspirators, the Lord High Football Coach himself, when the scope of the cover-up began to be revealed. Joe Paterno not only knew of the rapes and did nothing to prevent further molestation, the evidence indicates that he actively minimized and downplayed the seriousness of the situation. Paterno’s action and inaction facilitated the rape of countless additional victims over the subsequent decade (though through litigation I suspect we’ll begin to get a count). And yet Penn State’s students and fans rallied in support of his continuing to coach the football team. But that’s not really all Joe Paterno did, is it? And that brings me perhaps to the most shameful aspect of this entire imbroglio. Joe Paterno wasn’t just the football coach. He wasn’t just the highest authority at the school, though he definitely was that as evidenced by the trustees’ inability to fire him in 2004. He was apparently the highest moral authority in Central Pennsylvania. You want to know shameful? Calibrating your moral compass to the actions of a football coach is shameful. And yet that’s what happened at The Pennsylvania State University–the near deification of a lousy football coach. Yes, let’s all reflect on shame, shall we. Let’s let Pedobear provoke people into considering that for which we should be ashamed.

Other football fans showed up to the game with signs declaring their support for Joe Paterno.