NEW YORK —Kraft Dinner is getting a new look.

Kraft will remove synthetic colouring from its Canadian Kraft Dinner Original product by the end of 2016.

The macaroni and cheese will be coloured using paprika, annatto and turmeric.

This year will mark the last that the original version of Kraft Mac & Cheese, sold in the U.S., will contain artificial preservatives or synthetic colours.

There has been a huge shift away from processed foods in the U.S., and larger food producers are trying to follow their customers.

A Change.org petition of more than 365,000 signatures asked Kraft to remove dyes.

The company said that it has worked for some time to make the changes, but wanted to be sure the taste would not be affected..

“We weren’t ready to change the product until we were confident that Kraft Macaroni & Cheese tastes like Kraft Macaroni & Cheese.”