And the "Global Village" became a Reality

Internet has made real what in the 1970's that visionary of the communications Marshall McLuhan (1911-1980) called the "Global Village".



The Internet is defined as the worldwide interconnection of individual networks operated by government, industry, academia, and private parties. Originally the Internet served to interconnect laboratories engaged in government research, and since 1994 it has been expanded to serve millions of users and a multitude of purposes in all parts of the world.



In a matter of very few years, the Internet consolidated itself as a very powerful platform that has changed forever the way we do business, and the way we communicate. The Internet, as no other communication medium, has given an International or, if you prefer, a "Globalized" dimension to the world. Internet has become the Universal source of information for millions of people, at home, at school, and at work.



Internet is changing all the time. Two things, in our opinion, have marked it's evolution recently: the social web and mobile technology. These two innovations have changed the way people use the Internet. In the social web people have found a new way to communicate. Since its creation in year 2004, Facebook has grown into a worldwide network of over 2,450 million active users. Mobile technology, on the other hand, has made possible a much greater reach of the Internet, increasing the number of Internet users everywhere.



The Internet continues to be the most democratic of all the mass media. With a very low investment, anyone can have a web page in Internet. This way, almost any business can reach a very large market, directly, fast and economically, no matter the size or location of the business. With a very low investment, almost anybody that can read and write can have access and a presence in the World Wide Web. Blogging has consolidated the social media and the people everywhere are expressing and publishing their ideas and opinions like never before.



