If everyone else is profiting from the multibillion dollar college sports business, why shouldn't the athletes?

the latest All Updates » This March, the nation will once again go "mad," as more than 140 million people tune in to watch one of the biggest sporting events on earth -- the NCAA men's basketball tournament. But "March Madness" isn't just a basketball tournament. It's become big business, with television rights alone worth $10.8 billion over 14 years. (read more »)