A day doesn’t go by that we don’t hear of a new big company planning or launching a blockchain based product.

Salesforce is known for its progressiveness and fast adoption of new technologies and blockchain is no exception.

In an interview with Business Insider’s Julie Bort at the end of March, Salesforce co-founders Marc Benioff and Parker Harris discussed a broad range of topics including how the Salesforce started working on a new product based on the hottest new technology – blockchain.

Benioff told a story of being at the World Economic Forum in Switzerland where a bit of serendipity led him to start thinking about blockchain and how it could be used as part of the Salesforce family of products.

“I had been thinking a lot about what is Salesforce’s strategy around blockchain, and what is Salesforce’s strategies around cryptocurrencies and how will we relate to all of these things,” Benioff said.

He said that the idea of a product dawned on him after thinking how to have his company utilize blockchain tech.

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“That’s kind of how it works and I hope by Dreamforce we will have a blockchain and cryptocurrency solution.”

Benioff is clearly a visionary and says a lot of that comes from simply paying attention as he did when he talked to this person in Davos, and recognizing an opportunity to expand Salesforce in a meaningful way.

“A lot [these ideas] comes from paying attention, listening. There’s new ideas coming all the time,” he said. He recognizes that there are more ideas out there than they can possibly execute, but part of his job is understanding which ones are the most important for Salesforce customers.

Blockchain is a digital ledger in which transactions made in bitcoin or another cryptocurrency are recorded chronologically and publicly.

Dreamforce is Salesforce’s enormous annual customer conference. It will be held this year from September 25-28 in San Francisco, and if it all works as planned, they could be announcing a blockchain product this year.

Here is the full interview with Business Insider: