The boy was walking along Lancaster Road in Beach Haven, on Auckland's North Shore, when he was grabbed. (file photo)

A 14-year-old boy was grabbed and pulled into a car by a man on Auckland's North Shore on Wednesday.

Police are searching for a man with a distinctive dragon tattoo on his face and mouth who approached the boy on his way to school.

The man, described as being in his 60s, grabbed the boy and pulled him into his car on Lancaster Rd, Beach Haven about 8am - but the boy fought him off and ran away.

The teen was believed to have suffered several seizures during the incident.

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The boy described the man's dragon tattoo as starting on the left-side of his face at his ear, stretching across his cheek and to his mouth.

Police are also asking tattooists who may have recently tattooed a man with a tattoo of that description to contact them.

Detective Senior Sergeant James Bothamley said police were taking the matter seriously.

Bothamley said the boy will be interviewed in the next few days by specialist child interviewers.

Anyone who saw a teenage boy in uniform walking along Lancaster Ro who looked unwell, and may have stopped to help, are asked to contact North Shore Police on 09 477 5261.