Not on all concept cars are alike. Some are clearly intended for production. Some are simple design studies. Others, however, are a combination of potential future designs and advanced technologies. The Mercedes-Benz Vision AVTR falls under the latter category.

Making its official debut at the 2020 Consumer Electronics Show (CES) in Las Vegas is a concept vehicle the German automaker dreams of producing one day. Perhaps those dreams aren't so far away. Mercedes has joined forces with the team behind James Cameron's blockbuster science fiction movie "Avatar" to create this new concept, a bold four-seater featuring organic design, active aerodynamics, a hologram-based human-machine interface, and advanced interior materials and an all-electric drivetrain. It's very different from any current Mercedes vehicle, even the all-electric EQC.

The Vision AVTR (Advanced Vehicle Transformation) was revealed on stage by Mercedes Chairman Ola Kallenius, James Cameron, and members of the Avatar team including producer Jon Landau and production designer Ben Proctor. All three played key roles in creating the concept.