Viewers in the UK will be able to access Freeview Play on their Android TV devices following a new agreement between the free-to-air platform and Google.

New TVs based on Google’s Android system will have the functionality that’s been developed jointly by the two companies. There will be prominence for both PSB and advertising funded channels.

Jonathan Thompson, CEO at Freeview platform operator, Digital UK said, “This deal highlights the importance of both live and on demand content for British viewers. We are delighted that with Freeview Play, Android TV will provide access to the very best TV shows to even more people without the need of a subscription.”

“Freeview Play brings together content from the most widely used providers in the UK. We are thrilled to offer Freeview Play on Android TV, so UK consumers have access to the live and on-demand content they love,” added Shalini Govil-pai, Senior Director of Product Management for Android TV, Google.

Android TV users will be able to access over 85 live Freeview channels as well as 20,000 hours’ worth of on demand content from BBC iPlayer, ITV Hub, All 4, My 5, UKTV Play, CBS Catchup Channels UK and Horror Bites.