Are you pregnant and in need of a $995 crib? Not sure? Grab the latest Ikea catalog, pee on it, and if you're expecting, a new price of $495 will appear right before your very eyes (in lieu of the plus and minus sign that shows up on a home pregnancy test). The ad's slogan at the top of the page says, "Peeing on this ad may change your life," and they ain't kidding.