TwitterThread3 Tue 27-Mar-18 23:40:53

People think social media is easy to turn into a business...it’s not. There’s so much more to having influence on social media. I think you underestimated how much effort it takes to make something ‘catch on’ commercially on social media.



Firstly your target ‘audience’ shouldn’t necessarily be your current social media followers. Even mumsnet would be a better audience. Your colleagues, old friends, general peers etc unfortunately might not be interested in your app idea. That’s okay because there’s hundreds of people that will be - you just need to find out how to connect with them. So don’t be disheartened by initial the lack of engagement.



I’m not sure personal social media is the best way to solely promote an app. The app needs its own social media page that you post photos, videos, updates, memes etc on. It’s part of your branding. It’s unprofessional to have an app being associated with what you had for dinner last night, cringy tweets from 5 years ago etc. Agree with sharing your app with bloggers, this will give some much needed exposure



Unfortunately unless you’re very popular on social media (ie 100k+ insta followers), something you post and share might not necessarily instantly catch on. It would help if your followers were already interested in your business - EG my social media could be full of night out pics and outfits, then I may start a clothing blog. That’s related content. Your current followers didn’t follow you for the app, hence why your selfies get more engagement. I think you need to decide if you want your app just be for fun or as a business venture as you’d handle social media differently