Stuff has signed a deal to publish audio and video from public broadcaster RNZ.

The agreement, effective from Thursday, provides Stuff with content from RNZ and its youth-focused site The Wireless.

"Stuff's roots were in text and pictures but the site has grown to be a significant source of video news for Kiwis in recent years," Fairfax group digital and visual editor Mark Stevens said.

"Now, we're adding high calibre RNZ audio and visual storytelling to our audience offering, using Stuff as a home to amplify the reach of some amazing and important public journalism."

READ MORE: Stuff and TVNZ to share One News videos

Stuff will provide RNZ with audience metrics as well as a share of revenue from advertising on the content.

Glen Scanlon, RNZ's head of digital, said while its websites had been experiencing exponential growth, it was focused on reaching as many New Zealanders as possible.

"We make great story-telling and we just want people to engage with it. This means recognising that we need to be where audiences are – one of those places is Stuff."

Scanlon said the deal was similar to one it had with MSN, which had been running successfully for a year.

For Fairfax, the RNZ deal follows an arrangement signed with TVNZ earlier this year, which has seen Stuff publish OneNewsNow video on its site.