WipEout 2048

Game Branding

As part of our initial research for the game we found a unique style to NASA space iconography and badge designs. We used these as a major influence for the game logo and throughout the branding, icons and user interface.



The three stripes in the logo is a subtle nod to the games US location with a NASA style ship icon. The logo is applied to everything from the games box art, user interface to promotional material such as T-shirts and the games Facebook page.

Racing League Logo

The “Anti Gravity Racing Championship” is the futures equivalent of Formula 1. Again I used the NASA space influence to design this logo.



The AGRC identity was used in-game and on billboards around the start grid. I applied it to the 321 GO animations that play at the start of each race.

QIREX

A Russian racing team. The Qirex “Q” draws influence upon Soviet space race propaganda.

PIR-HANA

A Brazilian racing team that (in the games back story) originally produced airbrakes. With this is mind the symbol of the logo is a parachute.