Jul 8, 2015, 9:59am ET

BMW M boss dismisses M7, M3 Touring

On the bright side, the company does promise to deliver the M2 before the end of the year.

BMW M head Frank van Meel has continued to dispel rumors and hint at future product plans.

Nearing a year into his position atop BMW's performance division, van Meel reiterates the necessity for each M car to make sense for the brand. The family will grow to include more M models and M Performance derivatives, but not necessarily every rumored model.

Speaking to Dutch outlet De Telegraaf, the executive has dismissed allegations of an M7 under development. The company's largest sedan is said to be too focused on luxury to be converted into a high-performance M model. The comments contradict rumors of a V12-powered M7 with more than 600 horsepower, however a lesser M Performance variant is expected to serve as a compromise.

Some enthusiasts are still waiting for an M3 Touring, but the company does not see a business case for such an offering in the current market. The M division's development chief voiced the same opinion earlier this year, noting that an M wagon would only sell well in Central Europe but would need to appeal to buyers around the globe.

On the bright side, van Meel has confirmed that the production M2 will begin arriving in customer hands before the end of the year. The small coupe is a high priority for the company, as the M235i already accounts for nearly a third of 2-Series Coupe sales.