Telstra's Sensis has given up on competing with Google in online search and mapping, announcing today it would provide its Yellow business listings to Google Maps and abandon its own search engine for one powered by Google.

From the first quarter of next year, all of Yellow's business listings - the most comprehensive directory in Australia - will be stored in Google Maps. As well, Google's search engine will power the search feature and text advertising on Sensis.com.au.

The move is being interpreted as an admission by Sensis that its own WhereIs online mapping site and Sensis search engine cannot compete with Google Maps and Google search.