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You are stuck at Social Media 1.0

Most businesses that we come across seem to be doing Social Media like it was 2010. They have a page on every platform and they are creating crappy content which are mostly promotional or are completely disregarding the customers. What they fail to understand is, people are badgered with social media messages everywhere. Every business seems to be on social media. So you have to be different to get their attention. We are in the era of Social Media 2.0 where context and content is king and you have to empathise with your customer and connect with him/her. Therefore you need a Social Media strategy that is contemporary, respects the user and the platform and something that can pick a user’s interest.

You don’t know which Social Media platform to target

Just because there are different social media channels out there, does not mean your business needs to be everywhere. If you do it, you will be doing a bad job of everything; something known as “Jack of all trades, master of none syndrome”. It is best to prioritise a select set of platforms where you should have a definite presence. This selection should be based on where your target audience spending the maximum amount of time.

Your Facebook page is drab and boring

This is because you are still living in the era of Social Media 1.0. Most businesses we have seen are creating very average content which can hardly get any engagement. You are not defining the context and the content for your platforms. You have to understand that users come to social media platform for a very specific reason. And you have to create content that can get him/her engaged. We have passed the days of “Happy Friday” and “Inspirational Monday” posts. You have to think beyond these and create content that speaks to the user on issues he/she cares about.

You are focussing on Facebook likes

A lot of businesses seem to still focus on Facebook Likes as a success of Facebook marketing efforts. If you are one of them, then you have to realise “Likes” is not equal to engaged users. Anybody can like a page. That doesn’t mean the user is actually bothered about your content or what you do. You can spend INR 10,000 on Facebook get equivalent number of “Likes”. But “Likes” does not mean actual users of your business. You need to move beyond “Likes” and care about how much engagement your content is generating and how many of them are your potential customers.

You don’t know how to find the right audience on Facebook

One of the big challenges that brand face is to research and identify the right audience. If you fail to do that, you will be creating content that will not reach the correct audience. As a result, you will fail to get any benefits out of your marketing efforts. We help brands identify the right audience, through a combination of demographic and interest details. This helps us to tailor our communication for the right audience and the ROI is maximised.

You don’t understand how to use Facebook Ads effectively

Facebook is a wonderful medium to reach your target audience through paid campaigns. Whether you want to generate leads for your business, sell your product or spread your word, Facebooks ads are very effective. But the challenge is to identify and create the right campaign for the right objective. We help you define the objective and then create campaigns that reach the target audience effectively.

You don’t know how to use your existing customer data to define your audience

If you have email ids of your existing customer base, then we can help you identify audience using this data. This will help you target a larger set of audience who are similar to your existing customers. Therefore, instead of shooting in the dark, we will identify possible customers whose demographic data, interests and behaviour are similar to your existing audience. This results in laser targeted ads providing maximum buck for your buck.

You are not investing in videos

The reason television became more popular than newspapers and magazines, is the same reason why videos are the biggest thing on Social Media. If you have been following the latest trends, you would have noticed the rise in vloggers and YouTube influencers. People are consuming more video content on social media than ever before. Facebook has started to autoplay the videos. The rise of Instagram videos and Vine as well Live video streaming services such as Periscope are testimony to this fact that video consumption will trump all other forms of content. And as a brand, you must have a video strategy specifically for social media. Also, you should be careful not to reuse the same videos you would be using on TVCs on social media. People consume video content on Facebook based on their free will. Therefore your video should appeal to them. You need to invest in a team of great storytellers, scriptwriters and video producers who can help you develop effective videos for your brand.

You are not creating quality posts

Would you be interested in a shabby looking dress? Would you be willing to buy an old beaten to death 2d hand car if it is marketed as a brand new model? Would you be willing to look at an image which is visually unappealing? The same applies to quality of posts. Unfortunately most brands are not investing enough time to design and create posts that appeal to our aesthetic sense. You need to have quality content creators and designers who can design visually beautiful images. They make your brand look good, appealing and increases the desire of purchase.

You are not getting enough engagement on Facebook

Getting engagement on Facebook is 50% science and 50% art. Unfortunately most brands are not doing either. According to research, content that has the following characteristics get the maximum engagement: useful, informational, emotional, awe inspiring. Chances are you would not be creating content based on these guidelines. Most of the content that is produced on Facebook is sales promotional. Or they are “me-too” content that has been used too many times. However, people want to engage with content that has story. You need to master the art of storytelling with your brand at its core. We help you create content that is engaging.

You do not know how to create “viral” content

Let’s be clear on one thing. You cannot predict if the content will be viral or not. However, research says, all viral content tend to follow a certain pattern. It usually is sensational in nature or triggers strong emotional reaction from the audience. The emotional triggers are extreme happiness, anger or awe. The concept has to be new and the execution has to be original. The content should be able to pick a user’s interest in the first 5 seconds. We have created several viral contents in the past which have received over 50,000 shares organically reaching over 1 million people and we know how to create content that can go viral.

You do not know how to use Twitter

Let’s be honest. Most of you still don’t understand how to use Twitter effectively. It is such a fast moving platform, that creating tweets that will get engagement is very difficult. Also whether those engagements mean anything to your business or not is even more difficult to justify. You would be confused about how many tweets should go out daily, how I create content, how to use hashtags and how to use images on Twitter. We can help you develop and execute a Twitter strategy that will help your grow following, engagement and brand visibility of your business.

You don’t understand how to create content on Twitter

The biggest challenge that brands face is to create content on Twitter that can get engagement. You should know how many tweets to create daily (research says 25), how to use hashtags and how to balance between text content and image based content. One of the biggest challenges brands face is how to create continuous flow of tweets? We suggest you create 25 tweets. We will show you exactly how to create 25 tweets a day and why it is important for your business.

You do not understand how to schedule tweets

We suggested that you should 25 tweets a day. That’s a full day job! Now obviously you cannot do it manually. Therefore you need a process to help you schedule your tweets in advance so that they will be tweets on a scheduled date and time as per your plan. By doing this process methodically you will be able to create good flow of content on Twitter that can drive up your engagement. We will help you create and manage your tweets so that you do not have to worry about tweet content and scheduling any more.

You do not understand the use of Hashtags

As a brand manager or a digital marketing manager, you would need to research and find the relevant hashtags for your business. Because a properly researched hashtag can help your tweets reach your target audience faster and easier. Most brands make the mistake of using generic hashtags which are either overused or will not reach the right audience. We will help you find the right hashtags by researching using the best tools available in the market.

You do not understand content creation on Twitter

Most brands are confused how to create content on Twitter. They are mostly replicating content that they are creating on other platforms. Brands are struggling to create a lot of tweets a day. As a result mostly the tweets are going unnoticed. Twitter is seen as an add-on to Facebook as opposed to a platform that needs dedicated time and effort. We help you plan a dedicated tweet strategy that helps you get discovered as well as engage users.

You are trying to figure out how to use influencer marketing

We are living in the era of social media influencers. These are people with crazy number of followers on social media. When they tweet, it gets loads of engagement and suddenly it goes viral. However, brands need to be careful and assess how they can use influencers that maximises their campaign success. We help you plan your campaign strategy, define the campaign objective, identify influencers and execute the campaigns to achieve the ROI for your campaigns. We have helped brands get over 1 million impressions using Twitter influencer marketing campaigns.

You are not sure how to trend on Twitter

Trending on Twitter seems wonderful, isn’t it? Imagine if your hashtag is trending nationally. It will be getting millions of impressions and reaching several lakh users? As a brand owner that is very exciting. But how do you get to trend your brand? What are the nuances involved? How many tweets are needed? Do you want to trend nationally or in your city? At RankHigher.in, we help with twitter trending and how you can achieve it.

You don’t understand how to define a social media strategy

Most brands that we come across are very haphazard with their social media approach. They will do but of Facebook, bit of Twitter, bit of Instagram without a coherent plan. Unfortunately, if you are one of them, then you will never be able to understand how social media can define your business. We define a goal for social media, and through micro-content we understand how people engage. This forms the basis for campaigns. Social media strategy is defined based on whether you want leads, sales, awareness or anything else.

You don’t know how to use Social Media to do a seamless customer service

One of the biggest benefits of Social Media is, it has made your brand accessible 24X7. Which means anyone can access you anytime of the day. This has given brands the power to connect to customers, give a more human feel and show their empathy and care for customers. A brand which does well with customer service is sure to grow and survive in the competitive landscape. We help you use social media to listen to your customers and actively respond.

You don’t know how to justify the ROI of Social Media

The biggest concern that brands have is, how to justify the ROI of social media. Marketing managers who have grown up on traditional marketing channels find it hard to associate quantifiable value for their social media efforts. But let us tell you that social media is the biggest phenomenon that have happened to marketing in the last 50 years. It has the ability to understand your customer’s pulse in real time, create content that they care about, reach laser targeted users and make sales in ways which was unimaginable earlier. We help you measure the impact of your social media campaigns. Heck, we have generated over INR 2 Crore worth of sales using Social Media alone.

You are not able to balance customer acquisition vs customer loyalty

One of the biggest problems with today’s internet businesses is the crazy valuations that are based on customer growth and acquisition. The most important aspect of marketing, which is customer loyalty, seems to be forgotten. It is still left to draconian call centres that are apathetic to customer concerns. Social Media helps you become more human and create a raving band of followers for your brand. Through the power of effective storytelling and active customer response and reputation management we help you build loyal customers through social media.

Your website is not getting visitors

If you have a website, you have got to get visitors organically. If you are ignoring this aspect, then you will be struggling with customer acquisition in the long run and the cost of customer acquisition will be very high. We have been awarded the most promising SEO Company in India. So, we sure know how to get more visitors organically. We will develop a strategy tailored for your business that can open a floodgate of visitors to your website looking for your service or product.

You are not sure why your SEO is failing

A lot of businesses invest in SEO, yet they struggle. This is because most marketing managers do not invest time to learn the nuts and bolts of SEO. As such the strategy that they execute is either wrong or incomplete leaving plenty of money on the table. And that is failure of implementing SEO properly. If you are a marketing manager, you should stop reading right now and go over and check your website’s SEO and why it may not be working effectively. RankHigher.in can help you define an SEO strategy for your business. We research your industry, your target market, your target geography and competition and then create a strategy can extremely beneficial for your business. We have done that with a startup where they are generating over 2000 users a day organically.

You are unsure how to define the right keywords for your business

We see a lot of businesses make the cardinal business of doing a very basic job of keyword research. They at best find the top few keywords based on search volume and start optimising right away. Research says, websites get only 20% of total traffic from high search volume keywords and 80% of search traffic from low search volume long tail keywords. Due to lack of SEO education, businesses are happy targeting only 20% because they see big search volumes on Google keyword planner. However, the real gold lies in researching those long tail keywords which implemented properly can really propel your website visitor count. Our SEO research team spend countless hours discovering those gold nuggets for your business.

You don’t have a proper website structure

Did you know that your faulty website structure could be affecting your SEO? In most cases, you would not even know that you have a faulty website structure. We have consulted big brands whose website structures are way off the mark. If you have been consulting an SEO company and they did not suggest anything about your website structure, and then get a second opinion. If you get this step right, you would see tangible improvements in your website hits. At RankHigher.in, we can help you develop the right website architecture keeping the keyword research and optimal URL structure in mind.

You do not have enough content on your website

Content is king even for search engines like Google. If you have a webpage and do not have enough content, Google will never give it SEO benefits. Simply because Google treats authority with quality and context and that is what bumps search engine rankings. At Rankingher.in, we help you understand how to create contextual content for your webpages for SEO benefits.

You are not sure how to use content to drive business

Content is the driver for online businesses. Sooner you realise, the better it is. Be it blogs, articles, case studies, newsletters, videos or infographics, you need to produce content that reflects your business. Content is crucial for both B2B as well as B2C businesses. However, you may be overwhelmed with the type and amount of content that you need to create for your business. RankHigher.in can help you identify the type of content that is beneficial for your business. We will train you on how to create content and how you can use it to grow your business.

You are struggling to generate content ideas for your blog

We have been invited to conduct workshops for leading brands, so we sure know how we can help you achieve the same. Most businesses suffer from content block. As such they end up creating content that is not researched and are mostly written based on “gut” and “feeling”. We help you remove the guesswork and teach you exact methods that you can use to create tons of content for your blog. And we assure you, no matter what type of business you are or at what stage it is, it can do wonders for your growth. Talk to us and we can help you generate at least 50 blog ideas in 1 hour.

You are not sure how long your content should be

Did you know content length can impact your search engine rankings? According to research, longer form content almost always outdoes shorter forms of content when other things are equal. Obviously, along with content length, quality and uniqueness of the content is also important. You may argue that longer form content is not read by people. However, research proves otherwise. If you are creating blogs which are unique, research driven and provides a unique insight, then if you create long form content that will not only get SEO benefits but also be read more by your visitors. It also establishes you as an authority in your niche. We help you identify and create content that can do well.

You don’t know how to optimise your content

Content which is not optimised for keywords is potential visitors lost. We come across loads of big businesses that create content but do not take enough effort to optimise the content. At RankHigher.in, we follow a research based content strategy where keyword research plays a critical part in content creation. We help brands optimise the content based on keywords and variations such that the information is presented in useful and easily crawl able way to Google engine. From content optimisation to Meta tags, we identify and help you optimise content such that your blogs become your lead generation gates.

You don’t know how to distribute your content effectively

You have been putting a lot of effort in creating content. But you don’t know how to distribute the content. How will that help you get visitors to your website? Content marketing is more important than content creation. As a content manager, you should be laser focussed on ways to distribute your content to the right audience. We help you identify content marketing opportunities, as well as tricks and tips that can help you in your content marketing efforts.

You are not sure why your competitors are ranking above you

To be successful in SEO, you need to be better than your competitors. You may wonder that your business is better than your competitors but they outrank you on search engines. This is because they may have been doing SEO well and longer than you have been. There are techniques that help you understand how your website differs from your competitors and what you can do to improve your rankings. We help you find ways to not only rank better but also find unexplored areas in your niche which you can dominate.

You have invested in SEO before but it has failed miserably

Most of the clients that we get have invested in SEO earlier, burnt their hands and now in damage control mode. This because most SEO businesses in India are not using ethical SEO tactics or have not invested enough research and thought into doing your website optimisation. We do an extensive audit for your website and suggest ways that can help you in your SEO efforts.

You are not able to measure the success of your SEO efforts

Too often brands are confused on measuring the success or failure of SEO. This is because the emphasis is often on wrong metrics. For example, if the emphasis is only on rankings for certain competitive keywords, you may be disappointed. But if your overall traffic has improved and you are getting a constant increase in lead flow, then SEO is working well for you. We help you identify the right metrics that help you quantify the ROI.

You are not generating leads through Google Ads

Google Ads are a great way to get leads. But what if, you are not getting enough leads from it? Have you targeted the right keywords? Are your keywords too broad? Is your budget getting over too soon? What is your CTR of your ads and conversion ratio? We have helped businesses generate over INR 1 Crore worth of business using Google Ads, and we surely can grow your business too.

You don’t understand how to use Google Ads to get leads for your business

Are Google ads the best channel for your business? What is the cost per lead for Ads? Does it justify the marketing spend? How do you measure the quality of leads through Google Ads? How do you optimise the budget to spend less on Google ads? How do you improve the quality score of your Ads? You would need a qualified and well experienced Google Ads professional to handle the ads for you. Let RankHigher.in, be your Google Ads partner who can help you with maximizing the benefits of your adwords spend.

You don’t understand how to use landing pages to generate form fill-in

Most often businesses use their homepage to create ads for their business. However, this is very generic and if a user clicks on the ad, he is presented with too many tabs and too much information to process. As a result, you may lose the visitor. Therefore, it is always wise to create landing pages specific to keywords you are targeting. We help in designing and developing the landing pages, and analysing the heat map data to understand user behaviour.

You have spent loads of money on Google Ads without ROI

Well, let us warn you. If you do not understand Google ads and how it works, you may end up spending a fortune on the ads without generating enough business to justify the expense. This is true when the bid is very high in your niche. A case in point being the real estate sector where bid values are abnormally high. Therefore you have to careful with the keywords you want to use and the quality score of your ads. We can help you identify the right way to approach your Google ads marketing and how you can use it wisely.

You don’t understand how to use Remarketing on Facebook and Google

Have you experienced a scenario, where you happened to visit and website and then the site keeps following you online wherever you go? You will keep seeing the ad popup on every other website you visit. This is remarketing. Remarketing is powerful because you are marketing your business to those who have visited your website once. Research says, a user has atleast 8 interactions with a new website before he/she makes a purchase. So remarketing is a wise way for brand recall. However, in order to remarket your website effectively you need professional experts who can tailor the ad based on the page a user has visited on your site. The cost of remarketing ads is cheaper and the returns are great.

You don’t know how to use Display Campaigns

Google display campaigns are great ways to get more brand visibility and recall for your website. Especially if your display campaigns are targeted, chances are users will be interested to click on your ads and visit your website. This works especially great for bigger brands that are running a specific offer. Our team at RankHigher.in, can help you optimise your media buy through effective display campaigns.

You are not able to define a 360 degree marketing campaign

Most often brands are not having a 360 degree approach to marketing. They would be having a completely different ATL campaign, a different BTL Campaign and a completely unrelated online campaign. This is a grave mistake. You need to be consistent with your marketing and they should speak the same voice. We work with brands to understand the holistic marketing strategy and how digital fits into the overall scheme of things. We work with brand managers and digital managers to define a marketing campaign that is well integrated with the broader marketing strategy.

You don’t know how to use Instagram from your business

Instagram is the next big thing in India. A lot of youngsters are using Instagram and it has a lot of attention going on at the moment. Brands need to understand this user attention shift and how to leverage it. Using targeted campaigns, we can deliver great return for brands on Instagram.

You don’t know how to sell using Instagram

Several brands in the US have been selling their products on Instagram. However, not all business can leverage Instagram extensively. You have to understand if your target audience is on Instagram and the behaviour pattern of users on Instagram. With Instagram ads, you can get users to download apps, visit your e-commerce store and make a purchase.

You don’t know how to use Influencers on Instagram

Influencer marketing is huge on Instagram. You should know what product to sell and how you can find the right influencers for your business. RankHigher.in will help you create a strategy, identify the right influencers, and execute a campaign that will help you tap into the popularity of these influencers to market your products. And a campaign executed properly on Instagram can really do wonders for your revenue. There are instances where brands have sold out their products in a weekend using effective influencer marketing.

You have hired a digital marketing team but not sure how to manage them

We hear this all too often from brands. They hire a team but they are not able to manage and utilise them effectively. RankHigher.in can help you with this. We have been working with brands consulting and managing their internal teams to not only define a strategy but creating a process for them to execute well. And we have seen good success with our consulting model for brands. We work as your outsourced digital marketing managers.

Your team needs to be trained to get better at Digital Marketing

RankHigher.in provides customised detailed training on Digital Marketing strategies that include Social Media training, SEO training, Google Adwords training, and content marketing training. We have seen a sea lot of improvements in our participants after they have attended our training sessions.

You want to work with a team which has extensive experience in cutting edge digital marketing strategies

Let’s be honest, you cannot risk your online marketing and therefore you want to work with a team with proven expertise in this field. RankHigher.in has been working with brands and we have executed some very successful campaigns for our clients which have grown their businesses by over 10X.

If you want to manage your brand’s online reputation

Online reputation is an area of big concern for businesses nowadays. Customers are becoming exceedingly vocal about their experiences with brands and one negative incident can quickly spiral out of control resulting in lot of damage for brand reputation and revenue. We help you listen to your audience on social media and respond to users on time and managing customer expectations. This helps your brand to be updated with latest happenings and gives you brand a human feel which customers love.

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