Keith Urban performs at It's A Bloke Thing lunch at Wellcamp Airport in Toowoomba, September 3 2018.

Keith Urban performs at It's A Bloke Thing lunch at Wellcamp Airport in Toowoomba, September 3 2018. Tobi Loftus

COUNTRY music superstar Keith Urban has been unveiled as the special celebrity guest performing at the It's a Bloke Thing lunch.

His involvement in the luncheon comes as no surprise after organisers said the guest had a personal history with the prostate cancer awareness message the event spruiked.

Prostate cancer awareness is an issue close to Mr Urban's heart, with his family having a history of the disease.

His father Robert died after a battle with the cancer in December 2015.

His grandfather and several of his uncles also had the disease.

Most of the 500+ crowd at the It’s A Blokes Thing lunch at @WellcampAirport are now up off their feet dancing along to @KeithUrban pic.twitter.com/tjDwvnKftU — Tobi Loftus (@tobiloftus) September 3, 2018

Mr Urban, who is currently halfway through a major tour in the United States of America, arrived into Australia yesterday.

He was snapped by paparazzi at Sydney Airport.

SEE MORE COVERAGE OF THE SPECIAL PERFORMANCE HERE