More options for custom analysis

In July we introduced the Analysis module in App + Web properties with five techniques to do cross-platform analysis with more flexibility. Now, we’ve added two more techniques to the mix: cohort analysis and user lifetime, as well as an update to the existing pathing technique and a larger window for historical data. These capabilities will become available over the next few weeks.

Cohort analysis helps you compare engagement between groups of similar users with more metric and dimension breakdowns. For example, you can compare revenue between cohorts of users that were acquired at different times to understand the results of a change in your marketing strategy.



User lifetime gives you insight into the lifetime activity of a group of users, based on custom dimensions you choose. For example, see how many lifetime in-app purchases were made by users acquired from a holiday promotion you ran.

