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Billionaire entrepreneur Lord Sugar has slammed The S*n newspaper for their Hillsborough coverage after they mocked him for falling for a Twitter hoax.

The Apprentice host yesterday inadvertently retweeted a doctored image of Liverpool radio DJ Pete Price alongside notorious serial killer Harold Shipman, only days after being hoaxed into retweeting a picture of notorious Liverpool “bogeyman” Akinwale Arobieke.

The S*n's Twitter feed today reported Lord Sugar had 'carelessly retweeted a birthday message to vile serial killer Harold Shipman', to which the former Tottenham Hotspur chairman replied ".@TheSun Carelessly show no compassion for Hillsborough victims. Good luck to those in Liverpool who ban the paper."

The newspaper remains reviled and staunchly boycotted on Merseyside ever since 1989, following unsubstantiated allegations they made about Liverpool supporters in the aftermath of the Hillsborough disaster, which cost 96 supporters their lives.

Read more: Homes all over Britain show Hillsborough support and tell posties to bin The Sun

Portraits of the 96 Liverpool fans lost at Hillsborough

More Hillsborough reports in our dedicated channel here