17) Cuban Doll

Better known as a Dallas social media star, Cuban Doll makes gangster rap on the side. And outside of being the subject line for countless Lipstick Alley threads, she’s maintained a consistent music career since 2016, while then still working as a model and personality. Her frequent collaborations with Molly Brazy are highlights, given the pair’s similarities in energy and content (“Let It Blow”) — that is, when they’re both making middle-fingers-up trap music. Her recent material feel like an unfortunate departure from the style and and awkward change in sound (“Pussy Worth”). She’s got competition — there’s two other Dolls on this list, and none of them are friends.

You just figured it out, bruh, you late bitch

You a broke bitch you ain’t got no bands to play with

Somewhere out in Cali do the dash in a spaceship

You somewhere in the crib looking mad cause you ain’t shit — “Bankrupt”

18) DDG

Michigan’s DDG, like Cuban Doll, is an already-popular social media personality. Unlike Cuban Doll, his main hustle is clickbait-riddled daily vlogs on YouTube (they’re all terrible. All of the videos are awful.) with loads of assorted content including prank videos, reactions, and fucking mukbang. And he sells merch, which people buy. But he’s also a rapper — when he isn’t busy ethering absolute titans like Lil Yachty (“Big Boat”) and Ricegum (“RICEGUM DISS TRACK!”) he make parody-tier trap like “Take Me Serious” that could pass as sketch comedy if he didn’t take himself so seriously. YouTube rap isn’t quite ready to go legit yet.

Gas station 2am, bought some Hershey’s out the wrapper

Don’t compare me to a rapper, I make more than a rapper

Go to school for 4 years, 50K be a salary

I just made 50K in a week, take a pic for my gallery — “Take Me Serious”

19) DaBaby

If Charlotte’s DaBaby can’t capture your attention with his nonstop flows and infectious energy (“Next Song”), he’ll do so with his eccentric music videos (“Walker Texas Ranger”) or his publicity stunts. I first heard DaBaby in much less lighthearted circumstances in his collaboration with North Carolina peer Deniro Farrar (“The Dealer”), which speaks for his versatility — as for his work ethic, his frequent and ambitious output with Reel Goats has resulted in viral success, and as of late marks an upward trajectory in momentum and star power (“Baby Sitter” ft. Offset). But I doubt any of it would be quite as effective if he wasn’t overflowing with charisma, seen plainly in his videos and heard crystal clearly through his confident delivery and ear-to-ear grin-filtered cadence. Have you seen dude’s smile? His Interscope signing is irrelevant; DaBaby was going to be a star anyway.

You disrespect me and I’ll beat your ass up all in front of your patnas and children I’m the type to let a nigga think that I’m broke until I pop out with a million

Take 20K and put that on your head and make one of your patnas come kill you Say he fuckin’ with me then he gotta grow up, cause this nigga gotta be kiddin — “Suge”

20) DaniLeigh

Miami’s DaniLeigh isn’t quite as focused on lyricism as she is on providing a vibe to feel and more importantly, a bounce to dance to. Originally finding success in viral dance clips, she’s added her voice to the mix: singalong hooks and neo-soul-esque melodies over pop-laced trap instrumentals. As a performer, she‘s got it on lock: “All I Know” and “Lil Bebe” showcase an entertainer who can kill the whole show if she feels like it. In regards to her as a rapper, it might take some time before her music moves past being a vessel for the dancing.

Tell me are you crushing? Do you love somebody?

Get them dollar signs before you trust somebody

One sip have me leaning, you’re stressin’ for no reason

Go easy on me, please, baby, drop down, now repeat it — “The Plan”

21) Danny Towers

Orlando-based Members Only affiliate Danny Towers has very little content out, and his most well known appearances are on other people’s songs (“GEEKIN” by Ski Mask The Slump God, “Just A Year Ago” by wifisfuneral). What’s available manifests in growled and murmured flows over murky trap instrumentals, and though his lyrical catalog is sparse, he’s showcased bars in other ways (“Danny Towers Freestyle”). There’s hushed word on Twitter that his project is ‘right around the corner’, but there isn’t one yet, and the lack of regular content may be preventing a garnering of interest.

Ay, 3 splits, 2 zips, 4 halves, 1 whole, 1 pour unfold up

Oh drum roll, jump rope, motherfuck a gun control

Bet he buildin up with you tryna get in the middle to put yourself in a pickle

A nigga ready to rumble shit these days, fuck a minimal wage — “MOTEL HELL”

22) Don Toliver

Houston crooner Don Toliver hasn’t broken a half million views on any of his own YouTube videos, but everyone heard him on Travis Scott’s ASTROWORLD as the best feature on the album (“Can’t Say”). His distinctive voice aside, Toliver crafts some fascinating melodies on “Back End” and “I Gotta” in the vein of early Young Thug and pulls together some clever bars. It’s a wonder he hasn’t blown up, because the guy really knows what he’s doing and has a solid — albeit clearly underappreciated — body of work. Though it’s not likely, I want to believe that Don Toliver would absolutely destroy it as a Freshman.

It’s a set up (Huh), keep your head up

Shawty got her edges (Huh), she keep her hair done

Pull up in a wrecked whip (Huh), it’s a red one

She don’t do no friendships (Huh), she gon’ take some — “Diva”

23) DreamDoll

DreamDoll’s power level in comparison to the other Dolls is lacking. Speaking of social media stars turned rappers, Dream Doll went from trying to pull the Bronx-ratchet-turns-rapper on Love & Hip-Hop to streaming seafood boils with YBN Almighty Jay. Irrespective of how she works in relation to the Internet, Dream Doll’s musical output sounds like watered down versions of other dolls, with a much higher focus on sex appeal than music. I really, really don’t mean that as a misogynistic dig, either — “We All Love Dream” is barely a song.

I be everywhere, you keep it local (local)

You got a problem, I will approach you

You wanna solve then keep it vocal

We in the mix, I ain’t talking Pro Tools — “Pull Up”

24) Fijimacintosh

Canton, Ohio’s Fijimacintosh allegedly inspired his cousin Trippie Redd to start making music when he was just a kid — now that he’s almost 20, he’s found himself touring with Smooky MarGielaa and creating his own brand of melodic, saccharine trap ballads (Note: The vaporwave aesthetic doesn’t have much to do with the sound itself, save for the cloudy nature they both share). His recent No Jumper debut (“Red Pill, Blue Pill/Glock Box Pt. 2”) showcases a young artist who’s already gained a significant understanding of their craft, and though he hasn’t broken through yet, it sounds like he definitely will.