By Katie Meyer

When you think of Donald Trump’s presidential campaign, Instagram might not leap to mind. The platform is younger than Twitter or Facebook — it’s more often associated with #wokeuplikethis than #vote2016. But on Instagram, Donald Trump is winning with a massive and highly engaged following.

With 902,000 followers, Trump is ahead of Hillary (721k) and Bernie (623k). Do Instagram’s demographics match Trump’s? According to a Pew study, college graduates are the least likely to use Instagram. In 2014, just 24% of Americans with some college education had Instagram accounts; they were more likely to use Twitter (30%) or Facebook (70%).

Instagrammers are young. And they love Donald Trump. Or do they just love following him?

The Filter King

Bernie Sanders uses a wider variety of filters than any other candidate. Aside from their posts with no filter (normal), the three candidates have very different filter preferences — and Bernie is the most experimental.

Crowdbabble’s Instagram analytics engine shows that since January 1 2015, Bernie has tried 13 filters.