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TORONTO – Going to Coxwell? Toronto Public Health rolled out its edgy, city-branded condoms Wednesday morning.

The condom wrapper features Toronto street names, such as, Coxwell Avenue and Cummer Avenue, along with the slogan “No matter which way you go, put it on.”

The city is following on the success of campaigns in New York and Los Angeles, with the hope of getting more people to use them.

“When condoms are more easily accessible and available, condom use tends to increase,” Toronto Public Health said on its website.

The condoms will be available for free at various locations across the city such as gyms and clinics.

Twitter reaction:

The design for the Toronto branded condoms is out. Amazing. pic.twitter.com/iv3TR3BgFD — Travis Myers (@travmyers) June 4, 2014

Thanks to #condomTO, I suspect the street signs for Cummer, Coxwell and Wood will now find their way into the hands of “collectors.” — Ing Wong-Ward (@ingwongward) June 4, 2014

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