The Philippines has set a new Guinness World Record for the most number of people simultaneously hand washing a 1,200 meter-long stretch of fabric at a single venue.



The white cloth was stained with grape juice, ink, and chocolate milk.



“These stains were used because they are often the most difficult stains mom’s encounter when washing their children’s clothes,” said Unilever Research and Development Manager, Amor Prieto.



At least 2,132 Filipino mothers a.k.a. “Sige Moms” gathered at the University of Makati and participated in the record-breaking event. This beat the previous record of 1,968 people hand washing a 400-meter long fabric.



Guinness World Record adjudicator Kristy Bennet who flew in from London administered the event and validated the new world record. Also present at the event were 47 other independent witnesses.

















Despite the gloomy weather and continuous rain, the atmosphere in the venue was the complete opposite—all the “Sige Moms” were all smiles and ecstatic. They were even dancing to the background music while they washed the cloth.

Aside from holding a historic event, Breeze, having only mothers participate in the record attempt,also honored mothers who are considered the heroes of every household.

Breeze’s “Getting Stains is Good” campaign not only encourages moms to be worry-free in removing stubborn stains but also to lead in building a better relationship with their children.



Mara Banson, Assistant Brand Manager of Breeze, shares the brand’s passion, “With Breeze, any and every Sige Mom can confidently encourage her child to explore and learn."





