Top Crypto Exchange Joins Effort to Bring the Next 100M Crypto Users

We are pleased to announce that one of the crypto world’s largest and busiest cryptocurrency exchanges has officially joined the Universal Protocol Alliance to guide the next super tide of crypto users. Bittrex International joins the Universal Protocol Alliance to support a universally transparent crypto reserve and custody standard, which mints and burns Universal stablecoins and proxy tokens via the Universal Protocol Platform.

“We’re thrilled to join an Alliance of like-minded blockchain companies dedicated to incubating blockchain-based technologies and helping projects go mainstream,” said Bill Shihara, CEO Bittrex International. “The blockchain industry needs technology that can build trust and transparency, and the platform the Alliance has built should help drive mass utility and adoption.”

The Universal Protocol Alliance was established to bring the next wave of blockchain innovation by providing consumer safeguards and interoperability standards. With the industry hovering around 25 million active users, the UP Alliance has established an environment necessary for a massive increase in adoption of blockchain and cryptocurrency technology.

“The UP Platform solves real usability and familiarity problems faced by the next hundred million users of digital assets,” said Brendan Eich, co-founder of Brave and creator of JavaScript.

UP Alliance consists of a number of companies, each a leader in their area of the blockchain ecosystem. With the addition of Bittrex International, the members include :

Uphold — Founded in 2014, Uphold has over 1 million users around the world and has traded over $4 billion on its digital money platform and reserve ledger.

Cred — Founded by a group of former Paypal executives with over $300 million in lending capital, Cred has introduced a revolutionary lending and earning platform for digital assets.

Brave — From the creator of JavaScript and co-founder of Mozilla and Firefox, Brave radically improves internet browsing and leadership in the realms of privacy and digital advertising with the Basic Attention Token.

Blockchain at Berkeley — An academic organization at the University of California, Berkeley, that provides educational resources, consultancy, and R&D to some of the biggest blockchain projects in the world.

Bittrex International is a top crypto-crypto exchange platform in the blockchain universe with over 190 cryptocurrencies available to trade or exchange and over 300 unique trading pairs.

“T he Universal Protocol Alliance is a coalition of companies promoting a new technology that gets stronger as the network of members and use cases gets bigger,” said Dan Schatt, Chairman of the UP Alliance and Cofounder of Cred. “We are actively seeking partners that would like to benefit from this new technology that we believe will set the standard for transparency and convenience, and make an unprecedented amount of liquidity available for the ecosystem.”

Later this month, the UP platform will introduce the first slate of many products being launched on the platform — Universal Dollar (UPUSD), Universal Euro (UPEUR) and Universal Bitcoin (UPBTC). Stay tuned for more details!