Technology firm AudioWav Media Inc. is expanding its footprint in Asia in line with its goal to become the first Filipino-owned multi-sensory brand in the region.

Technology firm AudioWav Media Inc. is expanding its footprint in Asia in line with its goal to become the first Filipino-owned multi-sensory brand in the region.

Using proceeds from its planned intial public offering, WAV is set to embark on aggressive expansion in China and Indonesia in the first semester, and Thailand and Vietnam in the latter part of the year.

?The main reason we chose to expand first in China and Indonesia was because these two countries alone represent an additional market of over 1.5 billion consumers and thousands of new potential business partners,? said WAV president and CEO Carlos Hinolan.

Hinolan said funding for the group?s expansion would come from the maiden sale of 900 million shares at a price ranging from P1.77 to P2.96 each share. The IPO is expected to raise as much as P2.66 billion.

Hinolan believes it is high time for the company to aggressively tap the global market, starting with Asia.

?We hope to further penetrate multi-industries in our global expansion, targeting food, transportation, hospitality, retail, and all other industries where there is massive foot traffic,? he said.

Other proceeds from the IPO will be used to invest in new backend data centers in certain countries where connectivity is fast and reliable. ?This will provide a more stable system, a more stable infrastructure to ensure WAV provides a real-time control over its system,? he said.

Since its inception 13 years ago, WAV has been equipping establishments in the Philippines and abroad with a curated mix of audio, visuals, and scents to create retail spaces that embody their brands? respective personalities.

According to Hinolan, the WAV IPO is just the first step in a long series of initiatives that aims to help the company capture a bigger chunk of the global market. ?The IPO is just some sort of a warm-up for bigger things to come,? he noted.