SALT LAKE CITY — It looks like we can now add “tuna” to the list of things millennials are turning their backs on, or at least that’s what the “Big Tuna” execs are saying.

Wait, what?: According to the Wall Street Journal, canned tuna sales have been on the decline for the past three decades.

The New York Times reported that one of the alleged reasons people aren’t buying as much tuna as they used to is because it isn’t “convenient enough” for young consumers.

“A lot of millennials don’t even own can openers,” said Andy Mecs, vice president of marketing and innovation for StarKist, according to the Wall Street Journal.

According to Fox News, companies like StarKist, BumbleBee and Chicken of the Sea have tried different strategies to strengthen tuna’s appeal to younger consumers. For example, they’ve introduced flavors such as Sriracha, buffalo and Korean style. They’ve also started packaging them in portable “to-go” pouches.

People on social media didn’t buy into the “no can opener” claim as the source of “Big Tuna’s” woes. Many called the idea ridiculous while others gave alternative reasons for the 40 percent decline in canned tuna sales.

...we don't have can openers?? Since when? — Darcy Anne (@Dragonfly_Darcy) December 4, 2018

Wait, too lazy to open a can... but apparently not too lazy cook and prepare fresh? That makes sense. — Aaron Smith (@aaronc_smith) December 3, 2018

I’m highly skeptical that many of us do not own can openers. — Alex Schieferdecker (@alexschief) December 3, 2018

“people don’t eat tuna anymore because THEY DONT HAVE CAN OPENERS” is the old person-est thing anyone has ever said — Randi (@_MissRandi) December 3, 2018

Or we're smart enough not to eat tuna fish in shared office spaces. — Rebecca Fishbein (@bfishbfish) December 4, 2018

Or maybe canned tuna is just plain disgusting. #chickenofthesea — Melissa Frugé (@frugemel) December 4, 2018

Guess I have to throw out my can opener... Since, as a millennial, I'm not supposed to own one.https://t.co/8NUcI1CzLJ — Matt Mikus (@mikusmatt) December 4, 2018