[Spoiler alert: If you have not yet watched the Breaking Bad finale . . . we sincerely do not understand your problem or priority structure. You should not read the following, though.]

Heart-wrenching news for Breaking Bad fans today, a week and a half after the AMC drama’s series finale aired: Jeffrey Katzenberg—Dreamworks Animation C.E.O., and because of the forthcoming sentence fragment, national hero—says that he offered Breaking Badcreator Vince Gilligan & Co. $75 million(!) to make three additional episodes of the Emmy-winning show, which would have begun where the finale left off.

Katzenberg revealed his zany master plan in Cannes today, while delivering a speech to television executives at the annual TV-and-entertainment market Mipcom. “I had this crazy idea,” Varietyreports him saying. “I was nuts for the show. I had no idea where this season was going.” Alas, Katzenberg wanted to heave cash barrels at Gilligan not because of his own love for the series, or because of his valiant desire to give the world closure on the Huell-subplot front. Katzenberg was ready to heave cash barrels at Gilligan to create more cash barrels. “The last series cost about $3.5 million an episode,” he noted, before doing some Heisenberg-ian quick math and adding, “So they would make more profit from these three shows than they made from five years of the entire series.”

Katzenberg’s plan involved spreading the new Breaking Badcontent over 30 days by making six-minute increments available via a pay-per-view platform. “I said [to them], ‘I’m going to create the greatest pay-per-view television event for scripted programming anybody’s ever done,” he said, revealing that he would have charged between 50 and 99 cents for each mini-installment. The aspiringBreaking Baddealer soon discovered that his idea would be negated by the writing staff’s plan to close the series on such a conclusive note, with Walt dying and Jesse driving off into the sunset.

Although three more episodes ofBreaking Badsounds brilliant on paper, the idea of having to experience those bonus episodes in six-minute fragments sounds like unreasonably cruel punishment for viewers. Just because the plan did not work for Breaking Bad does not mean that Katzenberg is giving up on this business strategy, though. “I just think that there is a whole new platform for (short form) entertainment . . . and the higher the quality of the stuff that fills it, the higher people will be paid for the work that they are doing there.”

Related:Breaking BadFinale: 10 Behind-the-Scenes Revelations from Bryan Cranston, Aaron Paul, and Vince Gilligan