The website’s interactive elements — the core of Neopets — were built with Flash when Donna and Adam Powell launched the service in 1999. As the website changed hands, from scientologist Doug Dohring to media conglomerate Viacom and educational software company Knowledge Adventure, Neopets’ core framework remained unchanged. It kept using Flash, and lots of it.

“So much of my childhood was Flash-based — Neopets, Albino Blacksheep, Newgrounds,” Closson said. “It’s hard seeing everything you enjoyed as a kid no longer able to exist.” Closson likened the potential loss of Neopets to the decline of print publishing. “I couldn’t care less about newspapers going away, but my dad reads [them] everyday,” she said. “He’d be losing a huge part of his routine, something I imagine is a rock for him. Neopets is like that for me.”

Unlike, say, the Pokémon franchise, which has consistently released new games on modern hardware, Neopets relies on nostalgia. Multiple generations of owners have been hesitant to do anything new with the site, half-heartedly keeping the service alive as a way to capitalize on fond memories.

Closson likened the potential loss of Neopets to the decline of print publishing.

“When Neopets started, it was cutting edge,” Neopets co-creator Donna Powell said over email. “Believe it or not, but once upon a time, gradient-fills were the bee’s knees. We always wanted to continue pushing the boundaries of what we could do, but this was not a vision that was shared by our upper management.”

Of course, some things have changed since Neopets launched. The site eventually started to monetize stuff, like pet customization and premium accounts. But Neopets 1.0 still shines through.

“Even though [the monetization stuff] might be at the center, around the edges of it is still everything that we grew up with,” Andrew Campana, a media scholar and active Neopets player, said. “The site has changed management over and over in the last few years, so some stuff is just too hard to keep up. It just becomes neglected, and I think we’re going to see a very wide scale example of that soon [with Adobe ending Flash support].”

There’s been a push from JumpStart, the current owner of Neopets, to modernize the property through two standalone mobile games, Ghoul Catchers and Neopets: Legends & Letters. The latter was supposed to be released this year, but is now expected “in early 2019.” There’s little connection between these apps and the main site. Ghoul Catchers, a match-style puzzle game, lets players export Neopoints to their accounts, but that’s about it.

The hesitance to go fully mobile is likely tied to the massive amount of work that would be involved — the entire site would need to be transformed. Because of Neopets’ excessive use of Flash, the site isn’t compatible with iOS devices at all, and it runs poorly elsewhere.

Neopets’ issue with Flash, then, works against the company in another way: It’s a mobile world, and the service is trapped on desktop. In 2016, mobile traffic surpassed desktop traffic, and the number of smartphone reliant people — those who opt out of a home broadband connection — continues to grow. Many sites and platforms are moving toward (or are already using) a mobile-first structure.

JumpStart maintains that it will convert the entire site over to HTML5. But a company representative said the team has “redirected” its efforts recently to working on Neopets: Legends & Letters. The site will eventually be refreshed with “a post-HTML5 version,” but the timing hasn’t been determined yet.

‘CHILL! It’s all good in the Neopian hood! That’s all I’m gonna say!’

Meanwhile, Neopets staffers work to reassure concerned users through The Neopian Times, an in-world newspaper that’s been running since the site’s inception.

“Okay, saying I got an overwhelming amount of comments about the Flash update is an understatement,” a Neopets staffer called Scrappy recently wrote in the paper’s editorial section. “SO, understand I say this is the nicest possible way, but guys…CHILL! It’s all good in the Neopian hood! That’s all I’m gonna say!”

Users like Campana aren’t so sure.

“A full conversion isn’t going to happen. It’s going to be a weird transition wasteland period where two-thirds of the site will be broken,” he predicted.

Portions of the site probably won’t survive once Adobe sunsets Flash. Neopets’ pet customization system is huge, and converting all of it would be a gargantuan effort. There’s also nearly all of Neopets’ games — well over 100 of them — the majority of its maps, and nearly a decade’s worth of Flash-based comics.

Some portions of the site will live on through fan page JellyNeo, where users are working for free to preserve the site’s smaller Flash pieces, stuff that’s unlikely to be moved over to HTML5.

“The main driver is to preserve old Neopets content before it becomes inaccessible to most users,” JellyNeo’s owner, who just goes by “Dave,” said. “We’re converting all the Neopets Flash content we can into modern, digital formats that are hopefully more ‘safe’ for long term consumption.”