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They're the UK's most successful high street bakery but now Greggs the bakers are stopping selling BREAD - at least in some stores.

The shock news that some shops will no longer be stocking bread came after a customer tweeted that he was unable to get a loaf at Greggs.

The company's account replied that stocking all items would come down to a sales decision, and anything could be stopped if it was not selling.

Which means people just aren't buying bread like they used to.

Since John Gregg first delivered yeast to Newcastle housewives in 1951, Greggs has been associated with bread and other baked goods.

Now, following a Twitter exchange with user Andrew Denny, Greggs have clarified their position as a brand focused on "food-on-the-go products".

A Greggs spokesperson told Mirror Online: “Many customers are now coming to us for bakery food-on-the-go products, including sandwiches, which are freshly prepared in store every day and made using our own bread.

“While loaves of bread can still be purchased in a number of our shops where we see high levels of customer demand, we also understand that customer shopping habits and needs are changing and have adapted accordingly.”

Earlier this year Greggs paid shareholders a whopping £20 dividend, so there's no doubt that their business model is working.

The firm, which has 1,650 shops, said like-for-like sales were up 5.9% in the 16 weeks to April 25, crediting a range of healthy options under 400 calories for some sales successes.