An outdoor American clothing company will donate 100 per cent of its Black Friday sales to grassroots climate change charities.

The California-based enterprise says it will hand over cash to organisations working in local communities to protect “our air, water and soil for future generations”.

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Britons are expected to spend around £5bn, arguably provoked by Brexit fears, on a day that marks the day after Thanksgiving in the US.

Patagonia chief executive Rose Marcario said: “During a difficult and divisive time, we felt it was important to go further and connect more of our customers, who love wild places, with those who are fighting tirelessly to protect them.

“This we know: If we don’t act boldly, severe changes in climate, water and air pollution, extinction of species and erosion of topsoil are certain outcomes.

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Patagonia says it donates 1 per cent of sales to the organisations every day Facebook/Patagonia (Facebook/Patagonia)

“The threats facing our planet affect people of every political stripe, of every demographic, in every part of the country.

“We all stand to benefit form a healthy environment – and our children and grandchildren do, too.”