The Brandwatch React team has been tracking social media’s reaction to E3 2017, providing social data round-ups of each major conference and live tweeting data as we go.

If you’re interested in the methodology of this data, click here. And if you’d just like to look at a specific conference, click here

Now, get your coffee and snacks out and enjoy the full social data review of E3 gaming delight.

All games and conferences: A summary

We tracked 2.7 million English-language mentions of E3 2017 between 10th and 13th June 2017 (the days on which major conferences ran).

We broke those mentions down by specific conferences and, in short, Microsoft bossed it. Their launch of the Xbox One X certainly had something to do with that.

Looking at games announced at the major conferences, it was Assassin’s Creed that triumphed with more mentions than any other game.

Methodology note: We searched for mentions of all of the games that had extended trailers or mentions by the speakers at each major conference (you may notice this omits some games from the Microsoft conference that were discussed in terms of backwards compatibility as well as the section where around twenty games were presented in lightning-speed succession).

And now, we can sleep.

Jump to a conference

EA (Data available)

Microsoft (Data available)

Bethesda (Data available)

Ubisoft (Data available)

Sony (Data available)

Nintendo (Data available)

EA

Conference time:

UK: 8pm Saturday

ET: 3pm Saturday

PT: 12pm Saturday

Top line stats:

Over 50,000 social media posts about EA Play between 12 and 1pm PT.

82% of authors were male, 18% female.

Highlights were a little mixed – many of the biggest spikes had no specific tweets or messages driving them, but often had a multitude of titles trending within them. We’ve marked the prominent words that cropped up in the mention spikes.

The “men in blazers” spike also featured words like “cringe”…

As for games, new title “A Way Out” got the most significant spikes and was the top-mentioned game overall in that hour.





Need for Speed also did well, and given the very short trailer, Anthem got a big reaction (we’ll be hearing more on that in the Xbox conference).

Microsoft

Conference time:

UK: 10pm Sunday

ET: 5pm Sunday

PT: 2pm Sunday

Top line stats:

Over 420,000 social media posts about the conference between 2 and 3:45pm PT.

79% of authors were male, 21% female.

Highlights: Once again, the fairly quick succession of games meant there were often mutliple titles or trends driving the minute-by-minute mention spikes. Key findings were that people were quite irritated by the promotion of the real-life car during the Forza 7 announcement and the lengthy, shouty e-Sports commentary during The Darwin Project announcement. Here are the most prominent parts of the mention spikes:

There were an incredible number of games discussed during the conference. We searched for mentions of all of the games that had extended trailers or mentions by the speakers (basically, skipping games that were discussed in terms of backwards compatibility and the section where around twenty games were presented in lightning-speed succession). Assassin’s Creed: Origins appeared to be the overall winner.



