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Shares of Boston Beer were up 6% Thursday morning following yesterday’s release of first-quarter financial results that beat analysts’ expectations for earnings and revenue.

In a conference call, a transcript of which is available on Seeking Alpha, CEO Dave Burwick and Chairman Jim Koch offered additional detail about the Barron’s Next 50 company’s business. Here are five takeaways from that call:

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• Boston Beer (SAM) company is happy with the traction three products introduced this year—Sam ‘76, Samuel Adams New England IPA, and Angry Orchard Rosé—are performing so far, but isn’t declaring victory.

“The response from our wholesalers, retailers, and drinkers has been quite positive, but it’s too early to fully understand repeat rates on these new products and, therefore, to draw a conclusions on the long-term impact,” said Koch.

• The Rosé, specifically, was called a bright spot by Burwick.

“What we saw was the cider category getting pretty healthy by the end of 2017, like down 1% or 2% and trending toward positive,” he said. “The introduction of Angry Orchard Rosé has accelerated that return to health and healthy growth of the cider category in general and of Angry Orchard as well.”

• And Koch detailed the drinker they see as a target for Sam ‘76.

“We see it as a beer for craft beer drinkers who want to stay in craft beer,” he said. “They want the flavor and taste of craft beer, but they want it in an occasion where they don’t want to get filled up, they don’t want something that’s really bitter and they don’t want something with a lot of alcohol. So they want to be able to drink an extra beer and that’s where Sam ‘76 comes in.”

• Burwick replaced Martin Roper earlier this month. He declined to answer a direct question about his plans and first impressions, but he did say to expect some marketing to bolster the company’s brands in the coming months.

“Our plans to improve our Samuel Adams trends include our current ‘Fill Your Glass’ integrated marketing campaign along with focused sales execution on our primary Samuel Adams initiative, Sam ‘76,” he said. “The second quarter will also see continued investments in Angry Orchard media.”

• The advent of beer sold in 15-packs, Koch said, is contributing to some degree of pricing pressure in beer as brewers charge a bit more than 12-backs but lower the unit price.

”That’s a somewhat limited number of craft brewers with significant volume in that 15-pack,” he said. “So it’s kind of turbulent, there’s not widespread downward price pressure that we’re feeling in craft. So it’s much more coming in the form of tactical pricing on unusual pack sizes.”

Email David Marino-Nachison at david.marino-nachison@barrons.com. Follow him at @marinonachison.