How To Add Favicons To Pardot Landing Pages To Ensure Brand Consistency

This post is the second in our series on brand consistency. Read our guide to creating CNAME records in Pardot.

Favicons are those small icons that appear in browser tabs. You have probably taken the time to customise the Favicon on your website pages, but what about your Pardot Landing Pages?

If you don’t add a favicon, your browser tab won’t be branded, and you lose an important opportunity to build trust and reinforce brand consistency.

Look at my current open browser tabs. The last one is the Pardot Landing Page that I have just built: