
The annual Allen & Company conference is underway in Idaho, with the first guests seen arriving a little after noon on Tuesday.

Every July, some of the world's wealthiest and most powerful business people in media, finance, technology and political spheres converge at the Sun Valley Resort for the exclusive week-long conference.

This year it was the big names who showed up early, with Rupert Murdoch one of the first on the scene accompanied by his wife Jerry Hall.

Photos from the event show the Australian billionaire heading off on to the grounds of the Sun Valley Resort while holding hands with Hall.

Robert Kraft was also spotted getting out of his chauffeured car on Tuesday, but the New England Patriots owner did not have girlfriend and new mom Ricki Lander by his side for the trip.

The two men both wore Nike Air sneakers, though only Kraft's had sizable lifts.

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Tickled pink: Rupert Murdoch arrived at the annual Allen & Co conference in Sun Valley, Idaho a little after noon with wife Jerry Hall (above)

Style star: Hall (above) did not attend the conference with Murdoch last year, who spent most of the time with son Lachlan

Lift him up: He was followed soon after by Patriots owner Robert Kraft (left), who did not bring along girlfriend Ricki Lander

Little Miss Sunshine: Stacey Bendet Eisner, chief executive officer and creative director Alice + Olivia clothing company, arrives at the Sun Valley Resort wearing a bright yellow dress

Flashing the cash: Michael Eisner, former chairman and chief executive officer of The Walt Disney Company, holds up money to tip the bellhop as he arrives at the Sun Valley Resort for the annual Allen & Company Sun Valley Conference

Nick Griffin and CNBC executive producer Matt Quayle arrive at the conference

Kaz Hirai, chairman of the Sony Corporation, unloads luggage as he arrives at the Sun Valley Resort

Shari Redstone, president of National Amusements and vice chairwoman of CBS Corporation, arrives at the conference

David Zaslav, chief executive officer of Discovery Communications which runs the Discovery Channel, Animal Planet, TLC and other factual programming

Sam Altman, president of Y Combinator venture capital firm and founder of infrastructure political lobby group United Slate

Dara Khosrowshahi, chief executive officer of Uber, arrives at the Sun Valley Resort

Color guard: The colorful and stylish Stacey Bendet (above), who designs the popular Alice and Olivia fashion line, posted video of herself landing in Sun Valley

The west coast was well represented too, with both Brian Grazer and Jeffrey Katzenberg spotted in the afternoon.

Katzenberg also looked to be solo while Grazer brought along his very photogenic wife Veronica.

The most stylish guest year after year has also landed in Sun Valley, with Stacey Bendet of Alice & Olivia sharing a video of herself at the airport.

In that video Bendet declared that despite the chatter that is sure to be heard at the conference this year, it is 'all about rainbows' and not Bitcoin.

Shari Redstone is back, amidst the ongoing turmoil between the daughter of National Amusements founder Sumner Redstone and the board of CBS .

That feud could get heated over the next few days, with CBS president Les Moonves also set to arrive in Sun Valley for the conference.

Lachlan and James Murdoch will also be joining their father at the conference.

Kevin Sabet, who founded Smart Approaches to Marijuana with Patrick J. Kennedy and serves as the director of the Drug Policy Institute at the University of Florida, was spotted walking into check-in wearing shorts and a backpack.

Live Nation Entertainment, Sirius XM and TripAdvisor chairman Gerg Maffei, who is also the president and CEO of Liberty Media, was also seen arriving on Tuesday afternoon.

Anne Wojcicki, co-founder and chief executive officer of 23andMe, takes a photo of members of the media as she arrives at the Sun Valley Resort

Susan Wojcicki (C), chief executive officer of YouTube, talks with Bill Koenigsberg (L), founder and chief executive of Horizon Media, as they arrive at the Sun Valley Resort

Pictured left, Dan Schulman, president and chief executive officer of PayPal, talks with Jonathan Nelson (right), founder of Providence Equity Partners, as they arrive at the Sun Valley Resort

Pictured left, Max Levchin, co-founder of PayPal and chief executive officer of financial technology company Affirm, and pictured right, Mary Barra, chief executive officer of General Motors, arrive at the event

Two of a kind: Brian Grazer and wife Veronica stayed by one another's side as they arrived at the event (above)

Brian Roberts, chief executive officer of Comcast, arrives at the Sun Valley Resort for the exclusive week-long conference

Omid Kordestani, executive chairman at Twitter, arrives at the Sun Valley Resort for the annual conference

Thomas Staggs, former chief operating officer of The Walt Disney Company, arrives at the Sun Valley Resort

Getting down to business: Former Pittsburgh Steelers coach Bill Cowher (C) talks with Robert Kraft (R), owner of the New England Patriots football team and chief executive officer of the Kraft Group, as they arrive at the Sun Valley Resort

Sleep to dream: Millionaire Michael Fux (left) who started Sleep Innovations and Jeffrey Katzenberg (right) who started Dreamworks arrive

Fun in the sun: Greg Maffei (right) chats with Gaurav Kapadia (right) who recently left his post at the multi-billion dollar fund her founded, Soroban

Former baseball players and three-term U.S. senator Bill Bradley, and Andrew Ross Sorkin, financial columnist for The New York Times and a co-anchor of CNBC's Squawk Box

Eric Eisner (left), founder and chief executive officer of Double E Pictures and partner at The Tornante Company, and his father Michael Eisner (right), former chairman and chief executive officer of The Walt Disney Company

Jeff Wilpon, chief operating officer of the New York Mets baseball team

Dan Schulman (left), president and chief executive officer of PayPal, talks with Jonathan Nelson, founder of Providence Equity Partners, as they arrive at the Sun Valley Resort for the annual Allen & Company Sun Valley Conference

Omid Kordestani, executive chairman of Twitter, arrives at the Sun Valley Resort for the annual Allen & Company Sun Valley Conference

Donald E Graham, chairman of Graham Holdings Company - which owns Slate and until 2013 the Washington Post - and former lead independent director of Facebook's board of directors

Leslie Moonves, chairman of the board, president, and chief executive officer of CBS Corporation

Michael Eisner, former chairman and chief executive officer of The Walt Disney Company, and Haim Saban, media mogul, investor, philanthropist, musician, record, and film and television producer. His company created Power Rangers

He spent some time chatting with Gaurav Kapadia, the co-founder and co-managing partner of Soroban who left the $4 billion fund back in March and will no doubt be a very popular guest at this year's event.

Matt Quayle, the co-creator of Squawk Box and Squawk on the Street, was seen as well, filling the spot that is given each year to a member of the CNBC team, who will interview a number of the attendees over the next few days.

And rounding things out were Michael Fux, the multimillion-dollar mattress man behind Sleep Innovations.

The annual conference has become known as a dealmaker's dream, with some of the media and technology industries' biggest sales taking place in the sleepy Idaho town.

This year should be another eventful one thanks to the pro-business policies that have been touted and put in place by President Donald Trump.

His offspring will not be making an appearance however like last year, when Ivanka Trump arrived with husband Jared Kushner.

Steve Case, businessman and former chief executive of America Online (AOL), speaks to reporters at the conference