The huge billboard featured above recently went up in the SoHo neighborhood of New York City. Sponsored by the Texas group Life Always, this billboard is just one in a series of similarly targeted billboards that have gone up around the country. This one is conveniently located around the corner from the NYC Planned Parenthood.

Responses from the organization behind the billboard specifically talk about targeting Planned Parenthood and the rates of abortion among African-American women.

Reproductive justice advocates are livid.

From Sistersong and the Trust Black Women Partnership:

Yesterday, racist billboards went up in Soho attacking black women and our human rights by claiming “the most dangerous place for an African American child is in the womb.” SisterSong, a coalition of 80 women of color and Indigenous women’s organizations, denounces this cynical attempt to use race during Black History Month as an excuse to assault women’s rights. Black women are not the pawns of these white people who erect such billboards. We find them offensive, racist, sexist and – most of all – disrespectful of our decision making, our 400-year history of raising and caring for black children, and our human right to make health care choices for ourselves.

Read the full statement here.

Also, an interesting note. The mother of the child pictured (who is only 6 years old) apparently had no idea how her daughter’s image was going to be used: “I would never endorse something like that,” says Tricia Fraser, Anissa’s mother. “Especially with my child’s image.” Her daughter’s photo was taken by an ad agency and then sold to a stock photo company, where the anti-choice group purchased it for the ad. Fraser is now demanding that her daughter’s image be taken off the billboard.

UPDATE: Want to take action against the offensive billboard? Contact the advertising company that hosts the billboard and ask them to remove it:

Lamar Advertising

General Manager: Peter Costanza, pcostanza@lamar.com

437 Fifth Avenue, New York, NY 10016

Phone: 212-644-6147

Fax: 212-644-6148