And these new Powermatte Lip Pigments are a class above the rest. We got the 20-shade set and have been playing around with all the colors, which range from nudes, pinks, violets, reds (five reds, actually), and deeper gothy shades like a deep mahogany and pitch black.

First impressions: The texture is super liquid-y. It's more of a watery gel than a cream and swipes on very quickly with the narrow doe-foot applicator (softly pointed to make edging more precise). It feels as though it sinks into your lips in a very natural way, as opposed to just sitting atop the skin — which lends to a more natural-looking wear.

Nars

Next impressions: These things wear like a mofo. Seriously, "powermatte" is a perfect moniker, considering that once these set on your lips, they are truly matte and they're very very pigmented. If undisturbed, you probably won't need a touch-up for most of the live-long day. I was able to wear one through a lunch and coffee, and the fade, though not impervious to a caesar salad, was even — no awkward hollow lip liner look.

Nars

Even more impressions: Touching up these colors is a cinch. I believe it's most likely due to its more-gel-than-cream formula, but because the consistency is so thin, it layers seamlessly and lies well on top of former applications — none of that streaky business. Also, they do stain a bit. This a good thing for lasting power. This is not a good thing if you don't feel like wearing that color for a half hour or so after you remove it (Commit! Commit to lipstick!).

Hannah Choi/Allure

And here's some of our editors' choice picks (L to R) Lara in Wild Night, Rebecca in Warm Leatherette, and I'm wearing Don't Stop.

These badass Powermatte Lip Pigments will be available first thing July 5th on the Sephora mobile app, July 6th in Nars boutiques and on Narscosmetics.com, and then July 13 at Sephora stores on their site.

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