Owners of Xbox One consoles have taken to social media to complain that Aaron Paul, the actor best known for his role as Jesse Pinkman in Breaking Bad, is turning on their games console without their permission.

Aaron Paul stars in a new commercial promoting the Xbox One, which includes him saying the phrase “Xbox On.” Here’s the problem: Xbox One consoles include Microsoft‘s Kinect sensor, which works by constantly listening for voice commands. Paul’s line from the commercial is triggering game consoles all over the world.

Xbox One fans are taking to Twitter and Reddit to complain that Paul is causing havoc with their consoles. Effects of the voice commands spoken in the advert range from turning on consoles and launching games to turning off televisions.

That #XboxOne commercial with @aaronpaul_8, aka Jesse Pinkman, just turned on my damn Xbox when he said “xbox on” — KingsAllDay (@HereWeVivek) June 12, 2014

Aaron Paul just launched Titanfall on my #XboxOne not cool bro — Stephen Lucey (@stephenlucey) June 12, 2014

@Xbox your new TV advert is annoying the hell outta me. Aaron Paul keeps turning my console on… #stooooop — Tom Neal (@TomNeal) June 12, 2014

H/T BBC | Screenshot via xbox/YouTube