Three weeks into the college football season, we have a new Heisman Trophy front-runner.

According to the latest odds from Bovada, Oklahoma quarterback Baker Mayfield is now the favorite to win the award in 2017, passing last year's winner Lamar Jackson. While Mayfield was a finalist for the award in 2016, he was a distant third behind Jackson and Clemson QB Deshaun Watson.

Jackson went from 7/4 odds to 11/2 in the latest update, putting him in a tie for second with USC QB Sam Darnold.

Here are the top 10 favorites according to Bovada.

Heisman odds

Baker Mayfield, QB, Oklahoma: 7/4

Lamar Jackson, QB, Louisville: 11/2

Sam Darnold, QB, USC: 11/2

Saquon Barkley, RB, Penn State: 9/1

Mason Rudolph, QB, Oklahoma State: 9/1

Royce Freeman, RB, Oregon: 25/1

Justin Herbert, QB, Oregon: 25/1

Jalen Hurts, QB, Alabama: 25/1

Josh Rosen, QB, UCLA: 25/1

J.K. Dobbins, RB, Ohio State: 40/1