Setting up a new smartphone can take a couple of hours as you enter your username and password for various accounts, try to find all the apps you like and get them installed, choose a wallpaper, select a ringtone, and customize to your liking. HTC makes this process much easier with its new HTC Get Started service that is available for the new HTC One.

Due to an unfortunate carrier move, HTC had to scramble to get HTC One evaluation devices out to the press and completely lift the embargo on the device. Thus, those of us who were lucky enough to get one have been spending excessive time this weekend testing the device. I have an international HTC One that has near-final firmware and will be writing up some of my experiences.

The first thing I wanted to try was the out-of-box experience that a "normal" customer might go through, so I went through the web browser-based HTC Get Started service and have screenshots in this gallery.

When you start up the HTC One — watch out for the shock of the BoomSound — you are asked if you would like to use the HTC Get Started service. A website URL, start.htcsense.com/#pairing, is shown along with a passcode that you enter on the website.

You then select the device you want to set up and since I currently have a T-Mobile SIM in this evaluation HTC One, I selected the HTC One at T-Mobile.