It might not involve any free burritos for you and me (sad face), but restaurant chain Chipotle has launched a new campaign designed to turn your junk e-mail into healthier school lunches for kids.

The program –- called “No Junk” –- encourages people to forward their spam to nojunk@chipotlejunk.com. For every 100,000 messages received at that address, Chipotle plans to donate $10,000 to The Lunch Box, a non-profit organization that provides resources to schools to help them make their food programs healthier.

For Chipotle, the project aligns with the marketing messages you’ve likely seen if you’ve eaten at one of their restaurants, which emphasize the “naturally raised” animals and organically grown ingredients the company uses in its burritos.

Of course, all of that doesn’t necessarily mean your burrito is “healthy” in a caloric sense. A burrito with steak, rice, beans, cheese and sour cream along with a side of chips puts up some pretty massive numbers in the “nutrition facts” department, as you can see in this estimate:







Nonetheless, there is a clear connection between Chipotle’s message and that of The Lunch Box, and the tie-in to “junk e-mail” — which makes up about 90 percent of all e-mail sent according to Symantec — is a clever one that should resonate with people.

image courtesy of iStockphoto, Anglesey