Toys "R" Us is making a comeback by launching a website powered by Target. The site features original content, such as articles and product reviews, and allows shoppers to complete purchases through Target. It is expected to kickstart cash flow from the defunct toy retailer's established domain while boosting Target’s sales, says TechCrunch. Target will continue to fulfill the toy brand’s online sales even after Toys "R" Us opens two experimental stores later this year.