Hong Kong (CNN Business) Tencent has pulled the plug on its wildly popular video game PlayerUnknown's Battlegrounds in China, a likely victim of government restrictions on gaming.

A message posted on the game's official social media account said the testing period for PlayerUnknown's Battlegrounds (PUBG) ended on Wednesday.

It gave no further information about PUBG, instead directing users to download Game for Peace, a new multiplayer battle game.

Tencent TCEHY on the game, according to research firm Sensor Tower. And news of its demise in China caused a frenzy on social media — the hashtag "PUBG is gone" was read more than 550 million times. PUBG has been a huge global success for— users have spent more than $320 millionon the game, according to research firm Sensor Tower. And news of its demise in China caused a frenzy on social media —the hashtag "PUBG is gone" was readmore than 550 million times.

But PUBG has not made Tencent any money in the tech company's home country and the world's largest gaming market.

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