SICK of having to pay for some cheese and crackers on your flight? Well that’s all about to change on this Aussie airline.

Virgin Australia today launches complimentary food on all flights across the Australian domestic network. The roll out of free food and checked baggage on all domestic flights as well as free in-flight entertainment is part of Virgin’s transformation into a premium, full service airline.

“We’re delighted to announce that the Virgin Australia product offering now includes complimentary food and drink, checked baggage on all flights as well as entertainment across our domestic network,” said Mark Hassell, Virgin Australia’s Chief Customer Officer.

“The roll out of free food and checked baggage, to complement our wireless in-flight entertainment, is an important part of our ability to deliver a consistent, premium service across our network,” Mr Hassell said.

The food and beverage service has been tailored to the time of day and the duration of the journey. The free food service is in addition to the current complimentary offers of tea, coffee, juice and water. As well as the complimentary wine, beer and soft drink served in Happy Hour between 5pm and 7pm Monday to Friday.

Customers can still order alternative food and beverage options through the on-board retail menu.

“Today’s announcement, coupled with our exceptional service and leadership in on-time performance, puts us in a strong position to continue to grow our loyal customer base,” Mr Hassell said.