Image courtesy: The Walt Disney Co.

For the first time ever, the same film leads both of our two main metrics this week, in our weekly Thursday feature Trailer Impact.

(During one week in late November, Aquaman led our “interest” metric and tied for the lead in our “recall” metric, but this is the first time one film has held the undisputed lead for both.)

Top Three Trailers with Highest Recall Score Among Moviegoing Audiences





Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema, among films opening in the next 10 weeks.



Avengers: Endgame / Disney / Friday, April 26

25.0% of moviegoers (110 respondents) saw and recalled the trailer this week.

That’s up from 21.5% last week, but down from a 28.4% peak.

However, the trailer rises to #1 on the recall metric for the first week, after three prior weeks at #3.

Marvel’s superhero team returns to try and defeat Thanos, but diminished after suffering some deaths in their ranks, in this superhero sequel. Aladdin / Disney / Friday, May 24

19.8% of moviegoers (88 respondents) saw and recalled the trailer this week.

That’s down from a 28.4% peak last week.

It remains at its #2 peak on the recall metric, for a third week.

Will Smith stars as a genie who grants a young man wishes, in the live-action musical remake of Disney’s 1992 animated classic.

Detective Pikachu / Warner Bros. / Friday, May 10

14.9% of moviegoers (66 respondents) saw and recalled the trailer this week.

That’s down from a 17.7% peak last week.

However, it rises to the top three in the recall metric for the first time at #3.

Ryan Reynolds voices the title character about a world in which the fictional monsters — popularized in a ’90s card game and animated television show — coexist with humans.

Top Three Trailers with Highest Cinema Interest Among Moviegoing Audiences Moviegoers tell us the wide release titles they’re most likely to see at a cinema, based on trailers recently played at theaters, among films opening in the next 10 weeks.

Avengers: Endgame / Disney / Friday, April 26

76.9% of respondents who saw the trailer this week said they intend to see it in theaters.

That’s up slightly from 76.6% last week but down from from a 78.6% peak, yet still ranks among the highest numbers we’ve ever measured.

It spends a 16th consecutive week — all of its tracking weeks — at #1 on the ‘interest in a cinema view’ metric.

Spider-Man: Far From Home / Sony / Friday, July 5