Recession impacts every single small business owner in one way or another. That being said, not all small business owners are trying their best to beat the recession and thrive. Some small business owners do drown in the economic turmoil – Some survive, and some others going out of business.

However bad the recession is, some business owners seem to use the recession as an excuse to procrastinate. They use starting-all-over-again anxiety, this-is-not-the-right-time business analysis, and any other excuses to stop doing what a business person should do – Gather him/herself, and start all over again to speed up local economy recovery, and eventually global economy recovery.

As more and more unemployed (due to downsizing) are “forced” to enter entrepreneurship, the local economy will soon also be “forced” to get back on track – Being an entrepreneur is hot today! If you procrastinate, you shall lose competitive edge when the wave of economic recovery has begun.

Case study: How Eugene, Oregon-based Cafe Yumm enhances the local economy

Procrastinators – Shame on you! You should watch this business news video to help you give an idea why you should get out of your “comfort zone” (it’s actually not that comfort, anyway.)

Cafe Yumm offers healthy and organic food, as well as the healthy complementary products, the Yumm Sauces. It is buzzed as one of the 10 fastest growing company in Oregon (According to Portland Business Journal) – The Cafe is on expansion mode right now, by establishing more stores and tripling the office space.

The impact: More jobs for the local area.

Cafe Yumm doesn’t stop there – They expand to the Internet, establishing a website and blog, doing social media marketing on Facebook and Twitter, and build a community on those social media (including sharing Yumm sauce recipes among members.) They are also in the process of using YouTube for social media marketing purposes.

How’s that for thriving in the recession?

Ivan Widjaya

No procrastination in recession times allowed!