High-profile vitamins company Swisse has evaded an attempt by authorities to ban its appetite suppressant product just as the group launches a push into the US featuring actor Nicole Kidman.

The Therapeutic Goods Administration (TGA) last week cancelled the registration of Swisse’s Ultiboost Appetite Suppressant because there was ‘‘insufficient evidence to support the indications for the product and the presentation of the product was unacceptable’’.

Nicole Kidman at the Swisse marquee at Flemington Racecourse in Melbourne last November Credit:Scott Barbour

However, the company has registered a new product with exactly the same ingredient, an extract of an Indian cactus, under the name Ultiboost Hunger Control.

‘‘We’ve changed the name but the ingredients remain the same,’’ Swisse head of media Mitch Catlin said.