Um, yeah, good luck with that.

According to the latest Reuters Polling snapshot Senator Cruz has dropped another 5 points this week –LINK . This comes on the heels of several weeks of polling data outlining how Ted Cruz has a significant problem with “authenticity”.

Readers will note we have discussed this several times. The more the general electorate get to see and know Ted Cruz, the more his support drops. There is a direct correlation.

The Associated Press now reports the Cruz Camp is making an effort to train Senator Cruz to become more likable:

[…] The lengths Cruz has to go in boosting his standing with voters were starkly evident in a focus group of Republican women this week in Pittsburgh. When the women were asked what they knew about Cruz, several described him as “untrustworthy” or a “liar.” GOP front-runner Donald Trump has spent weeks assailing Cruz as “Lyin’ Ted.”

And when focus group participants were asked what animal best described Cruz, some said a “mosquito” or a “hornet.”

“You just want to bat it away,” one woman said. The session was organized by Public Opinion Strategies and Purple Strategies as part of the “Walmart Moms” series that focuses on female voters. (read more)

You cannot poll test and focus group your way to authenticity; either you have it or you don’t. Period. Ask Hillary Clinton how that works.

There are two key facets of the overall rebranding approach that ensure any attempt to change public opinion are doomed to fail:

♦ First, it takes time; a lot of time – and that’s something Senator Cruz just doesn’t have.

♦ Second, and more importantly, a transition to a more affable candidacy requires inherent authenticity as the core tenet of the candidate. You can fake it for a short period, but the American electorate are smart, very smart. Americans, as a disposition of natural cynicism, can sniff out a faker. Acting just doesn’t work.

In a direct and related way, this latest campaign approach further solidifies what we have predicted will happen immediately after April 26th (Connecticut, Rhode Island, Maryland, Pennsylvania, Delaware).

As the campaigns shift toward Indiana on May 3rd Senator Ted Cruz, and the entire cabal of #NeverVoters, is going to be faced with the internal question: how much damage are you willing to inflict on your way out?

Pride – Ego – Vanity – Greed?…

There is no moment more dangerous for a rescue swimmer than the moment they are trying to save a desperate drowning man.

Continue to watch closely, there is a very specific transparency unfolding now.