The beauty industry never has a dull moment. It is fueled by drama and there’s a new entrant; photoshopping black skin. Shanygne of Too Much Mouth refers to it as Digital Blackface.

Fresh off Jackie Aina calling out fashion brands (read: FashionNova) for not being inclusive, beauty bloggers are complaining about a sicker trend. Digital Blackface is when makeup brands photoshop their makeup swatches on dark skin.

Apparently, makeup brands don’t want to hire black models, but they want your money tho, so they tint a model’s skin colour and pass her off as black. This act is proved in the swatches, because they end off looking the same on all skintones .

The product that has sparked this issue, is the Mini Bronze & Glow palette by Natasha Denona. If you look closely at the swatches, you can tell that they’re all eerily similar on both the light and dark skin tones. However, on a black woman, it is NOT the same.

Too Much Mouth (via YouTube)

False advertising damages a brand’s image, and should not be done for any reason. Makeup brands are too wealthy to skimp on hiring black models. Watch the full video below;

I’m sincerely hoping this leads to positive change. Regarding this issue, the black community deserves to be accurately represented in beauty campaigns and this detestable act needs to stop. PERIOD!

What did you think of this? Let us know in the comments.

Ndewoo!

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