White House counselor Kellyanne Conway’s former company will join the CRC empire, which already includes digital and advocacy branches, in addition to its public relations work. Kellyanne Conway's polling firm sold to GOP PR shop

The polling firm built by now-White House counselor Kellyanne Conway has been acquired by CRC Public Relations, a powerhouse GOP PR firm.

Conway founded The Polling Company in 1995, after working for Republican pollsters Dick Wirthlin and Frank Luntz earlier in her career. She resigned from the firm upon taking a post in the White House for President Donald Trump.


Terms of the sale were not disclosed. In ethics forms filed in March, Conway estimated the value of her 100 percent stake in The Polling Company and its Woman Trend division at $1 million to $5 million.

Conway’s former company will join the CRC empire, which already includes digital and advocacy branches, in addition to its public relations work.

“The Polling Company is a natural fit for CRC. It is an established brand with a strong reputation among conservatives, Republicans, public policy organizations, corporations and associations,” CRC president Greg Mueller said in a statement.

According to Bloomberg News, Conway began taking steps to sell the firm this summer and received permission to defer capital gains taxes, since she was required to sell the firm to comply with conflict-of-interest rules. To receive that deferral, she will be required to invest the proceeds of the sale “in Treasury bills or widely diversified mutual funds.”