PASADENA>> Donald Trump crashed the Rose Parade Friday.

But maybe not the way the Republican presidential candidate would have liked, although he is never one to turn down free press coverage.

Parade viewers’ gaze turned to the sky as the words “America is Great! Trump is Disgusting,” appeared in skywriting above the parade route as it neared completion.

“AnybodybutTrump.us” followed the first writing, leading people to a website run by We the People Foundation, which also has a banner with the “America is Great!” message.

Air Sign, an aerial advertising company took credit for creating the sky writing on Twitter.

Pictures and videos of the skywriting began popping up all over social media from parade viewers.

It’s not unusual for rogue groups to follow the tail-end of the city’s annual New Year’s celebration, protesting one issue or another. Occupy Wall Street protestors have marched at the end of the parade in the past, as well as religious groups, PETA protestors and more.

But this year, the anti-Trump skywriting message was followed by dozens of Bernie Sanders supporters taking over Colorado Boulevard after the parade.

“I don’t know who did (the sky writing),” said Randy Jurado Ertll, author and community activist. ”I think it’s interesting that they chose to express themselves that way, similar to the way the Bernie supporters decided to march.”

Jurado Ertll is a supporter of Sanders, the Democratic presidential candidate.

“We wanted to use the venue to send a positive message that people are supporting Sanders and that it’s important for people to get to know him, become aware of his platform and his story,” he said. “We need somebody who won’t just give us a slogan. Trump says things that are irresponsible.”

Sanders marchers carried signs and a paper mache float of the candidate promptly after the parade had finished.

Attempts to reach Trump’s campaign Friday morning were unsuccessful.