Blip.tv started five years ago with a focus on helping budding video producers manage and distribute their shows across the Web. Slowly but surely, though, it’s become a video destination in its own right with 3 billion cumulative video views—currently closing in on one billion a quarter. In light of that growth, it is now fully embracing its destiny as a video destination with a redesign that puts the most popular blip.tv Web series front and center.

In the exclusive video interview above, CEO Mike Hudack takes us through the new look and features of the site. When you go to blip.tv, the first thing you see now is a grid of tiles for popular Web series. As you mouse over each one, you can view the latest show from that series in the main player on the home page, or click through for a more immersive experience.

The shows on the homepage are hand-picked by Blip’s editorial team from 1,800 of the best original Web series on the platform (out of a total of 50,000). You’ll find everything from Chad Vader to Ski the Himalayas. Web show producers can also promote other series at the bottom of their show pages, adding a crowd-sourced curation element to the site that is still selective.

Blip.tv raised $10 million in a series C a year ago.