First there was the "Like" button. Next there were the emoji-like reaction buttons -- a heart, a tear, an OMG face. And then there was a "pride button," a little rainbow flag Facebook created for its users during June to express their love of diversity and support for the LGBT community.

But now it has been weaponized, and Roy Moore has a bullseye on his Facebook page.

Alabama's former Supreme Court chief justice has been an outspoken opponent of LGBT rights, having once said that the state should use the "power of the sword" to keep children from being corrupted by the LGBT community's influence.

After a federal district judge ordered Alabama probate judges to issue marriage licenses to same-sex couples, Moore ordered those same judges to ignore the federal decree, a move that led the Alabama Court of the Judiciary to remove him from the high court's bench for the second time in his career.

Now Moore is running for the United States Senate, and his campaign's Facebook page has become the target of some next-level trolling by LGBT sympathizers and the new pride button.

As of Friday night, posts on Moore's Facebook page had been tagged with hundreds of pride reactions, and others had littered the comments beneath the posts with pride flag emojis.