Videos have nice shelf life and supply insurance coverage businesses and brokers a possibility to offer academic, sticky, and efficient content material. Videos can vary from recorded webinars, to voice over PowerPoint, to professionally composed whiteboard productions with scripted voice over and complimentary background music.

Why add video to your insurance coverage company web site, and why create a branded YouTube channel with movies? One essential statistic to contemplate, is that your insurance coverage prospects are 80% extra prone to watch your video than learn your content material. Another is the influence of video in your insurance coverage SEO efforts. Google provides extra weight to webpages that include movies, and naturally, they personal YouTube. More video usually equates to raised insurance coverage SEO. And when your insurance coverage company video has an extended view time than different web sites in the identical search outcomes, you obtain a fair larger SEO increase from Google. Furthermore, an insurance coverage company video offers producers with nice collateral for his or her e mail advertising and marketing, a social media advertising and marketing efforts.

Professionally branded YouTube channels can be utilized to create featured movies and particular play lists. For instance, you possibly can supply playlists for P&C, Employee Benefits, High Net Worth Clients, and Personal Lines. Each play listing ought to have at the very least three movies, ideally extra. These can then be used for net advertising and marketing initiatives together with e mail advertising and marketing and social media advertising and marketing.

Though prospects (and purchasers and companions) typically favor movies to written content material, not all of those web site guests will watch your video in its entirety. Insurance web site guests wish to know if the video pertains to them, and in the event that they don’t see its profit rapidly they’ll go away your video and bounce to a different web site. To assist enhance stickiness, be sure you add captions and transcripts. Captions and transcripts will assist enhance the prospect folks will watch your complete video and increase your authority with Google. Captions and transcripts assist by:

Increasing view time (as much as 80%)

Improving deep linking with key phrases in video

Improving search outcomes for key phrases included in video

Take the time to create insurance coverage movies, and leverage their advantages to the fullest. Including insurance coverage advertising and marketing movies in your web site and including them to a branded YouTube channel will assist your insurance coverage SEO efforts, improve web site site visitors and drive extra insurance coverage leads into your pipeline.

If you might be on the lookout for methods to enhance your insurance coverage company web site, produce prime quality movies, and optimize your insurance coverage company SEO, and lack the inner time, instruments or expertise to take action, you possibly can take into account outsourcing this initiative to a proficient insurance coverage advertising and marketing company .