Put This On, a web series about dressing like a grownup, visits London, where we examine how traditions are being reinvented in the birthplace of classic menswear.

We go to Savile Row, where we meet up with a historical guide to talk about the history of the world’s oldest tailoring street. We also chat with the tailor Richard Anderson about what’s special about The Row. Patrick Grant, the owner and designer of Norton & Sons, talks about how Savile Row can become a vital part of the international fashion world again.

Just off Savile Row, we go to the basement showroom of W. Bill, the world’s most legendary tweed merchant. Ray Hammet, who’s worked at W. Bill for decades, shows us around the stacks of wooly majesty.

In our PTO: Man segment, we talk with Ian Bruce, painter and member of the band The Correspondents, about re-imagining the SoHo dandy for the 21st century. He takes us through London’s red light district, and tells us why he doesn’t want to look like a painter at the end of a long day of painting.

We visit the tie factory owned and operated by Drake’s of London to learn how a high-quality tie is made, from fabric to finished product. Then we buy one to send to a supporter of the show.

Plus Dave Hill tells where sport sunglasses are and are not appropriate, in Rudiments.

This is the third episode in our six-episode second season. In this season, we visit the three greatest men’s style cities in the world, as chosen by our readers – New York, Milan and London.

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Watch it elsewhere:

Vimeo / Youtube / iTunes

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Buy Season One on DVD for $16

This episode was supported by our viewers and by The Put This On Gentlemen’s Association.

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Executive Producers: Jesse Thorn & Adam Lisagor

Director: Benjamin Ahr Harrison

Host / Writer / Producer: Jesse Thorn

Rudiments: Dave Hill

Producer: Kristian Brodie

Director of Photography: Charlie Cook

Sound: Kristian Brodie