I am not a TV Snob I am however a technology enthusiast and very much more picky than the average person. I pay attention to all the settings, color balance, black levels, white levels, dead pixels, and I would die to see a picture in a improper aspect ratio.



I color matched my computer monitors and even sent 2 of them back due to color banding or a dead pixel so, yeah a bit picky...



For my TV the important things for me was good viewing angles, and good black levels, and overall good quality on picture and colors.



This TV surprised me with a picture quality I would never expect from a cheap brand name. I have seen this brand before at a friends house and it looked horrible, but that was a much older TV, much cheaper (only 720P) and he probably never even tried to calibrate it.



I ran 2 calibration disks on this and from there tweaked by eye to my preference.

I manually turned off/on all the extra image processing features and when I was done, this thing looks great!



My black levels are good enough that I can see anything I should in a dark movie setting, and my blacks look BLACK and my white levels while not as great are giving me a nice perfect looking white shade and overall coloration that makes me happy.



For the money I paid for this it was a steal, and I only wanted it for the TV itself not any of the smart features that are also included.



My largest + is that the image scaling on this TV is not just 1:1 or stretch, it also had a aspect ratio fill and that is perfect for SD content to make it fit my screen without distorting it.



The largest - is that for some reason they do not have a VGA connection that I consider standard on any HDTV. I also really didn't like the power cable connection. I wish it was a standard 3 pin like computers and computer monitors use as they fit more secure and offer more protection than the 2 prong accessory style plug this uses.



But this was my gift to myself and the family this year and its a present that we enjoy each and every day. Has made movie time much more enjoyable and it has also preformed admirably as a computer monitor for gaming/movies off the PC.