Let’s get straight to it: Hillary Clinton’s comments Friday at a fund-raiser that half of Donald Trump’s supporters could be put in a “basket of deplorables” wasn’t a smart political play.

Candidates do themselves a tremendous disservice when they attack voters rather than campaigns. Whatever advantage is procured through the rallying of one’s own base is outweighed by what will be read as divisiveness and disdain.

Here is Clinton’s full quote:

“You know, to just be grossly generalistic, you could put half of Trump’s supporters into what I call the basket of deplorables. Right? The racist, sexist, homophobic, xenophobic, Islamophobic — you name it. And unfortunately there are people like that. And he has lifted them up. He has given voice to their websites that used to only have 11,000 people — now 11 million. He tweets and retweets their offensive, hateful, mean-spirited rhetoric. Now some of those folks — they are irredeemable, but thankfully they are not America.”

Then, she continued: “But the other basket — and I know this because I see friends from all over America here — I see friends from Florida and Georgia and South Carolina and Texas — as well as, you know, New York and California — but that other basket of people are people who feel that the government has let them down, the economy has let them down, nobody cares about them, nobody worries about what happens to their lives and their futures, and they’re just desperate for change. It doesn’t really even matter where it comes from. They don’t buy everything he says, but he seems to hold out some hope that their lives will be different. They won’t wake up and see their jobs disappear, lose a kid to heroin, feel like they’re in a dead end. Those are people we have to understand and empathize with as well.”