WASHINGTON - Spotify and ThinkGeek are the latest major players to announce their participation in the Internet-Wide Day of Action to Save Net Neutrality scheduled for July 12th to oppose the FCC’s plan to slash Title II, the legal foundation for net neutrality rules that protect online free speech and innovation. Twitter, Reddit, Netflix, Amazon, Kickstarter, Etsy, Vimeo, Private Internet Access, Mozilla, OK Cupid, Imgur, PornHub, Medium, and hundreds of other major sites are also participating.

Yesterday, representatives for Facebook and Google told multiple reporters that the web giants plan to participate.

“We have not heard directly from either Facebook or Google, but we’re glad to hear that these companies are listening to their employees and Internet users and will speak out for net neutrality with the rest of the Internet on July 12,” said Evan Greer, campaign director of Fight for the Future, “In previous years these companies have often been on the sidelines of these fights, so we hope that they plan to do something meaningful in the spirit of the protest and educate their users about what’s at stake if we lose net neutrality protections that protect our online free speech, and give them opportunities to take action.”

Media attention for online mobilizations tends to focus on the big names participating, but there is a much more interesting story: a rag tag coalition of Internet activists huddled over their laptops in coworking spaces, home offices, and coffee shops, who are the ones who came up with the idea, called for, and organized the protest, and have since been working together to lay the groundwork, build the technical tools, and create the educational resources that make it possible for large and small websites to participate in these mass days of action. It’s a grassroots effort involving dozens of volunteers working together in Slack channels, outreach spreadsheets, endless email chains, organizing in online communities and forums, and an enormous amount of creativity and digital elbow grease.

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More than 50,000 people, sites, and organizations have signed on to the effort overall, and more announcements from major companies are expected in the coming days. Participants will display prominent messages on their homepages on July 12 or encourage users to take action in other ways, using push notifications, videos, social media, and emails.

See the announcement for the day of action here: https://battleforthenet.com/july12

See examples of what sites are doing on July 12 here: https://www.battleforthenet.com/july12#join

The effort is led by many of the grassroots groups behind the largest online protests in history including the SOPA blackout and the Internet Slowdown. The day of action will focus on grassroots mobilization, with public interest groups activating their members and major web platforms providing their visitors with tools to contact Congress and the FCC.

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