THE young entrepreneurs behind Potato Messenger are using their new-found publicity to fight for a difference — in the best way they know how.

Will Richards, 18, and Daniel Buttson, 16, are trying to raise $15,000 to send 1000 rainbow-flag emblazoned potatoes to Prime Minister Tony Abbott, in support of LGBT rights.

The two Christian College students have given themselves 23 days to come up with the cash through crowdsourcing site Kickstarter.

Will and Daniel rose to fame after debuting their burgeoning business in the Geelong Advertiser last month, and they’ve been hounded by TV talk shows and radio stations ever since.

Will said the “Political Potato” project was their unique way to “get an important message across” about the need for LGBT equality and marriage rights.

“We feel it’s an injustice in Australia — we are being left behind the rest of the world,” he said.

“We need to show there are enough people who care.”

The pair, who have teamed up with a sticker company for the new venture, are even considering hand delivering the rainbow spuds to Canberra.

“We’re still deciding whether we could stack them up outside Parliament House — that’s our ultimate goal,” Will said.

Potato Messenger began earlier this year as a quirky communication service.

Customers visit the Potato Messenger website and order a potato, specifying the postal address and exact message they would like to send.

The boys write on the spud using special markers and mail it to the lucky recipient.

Will and Daniel were inspired to start the company after reading of a similar business in the US.

“We’ve dealt with a huge influx of orders recently,” Will said.

“It started as a joke, but we just thought we could use it for something that matters.

“Hopefully it can make people take notice.”

They now have until 11.48am on Friday, October 2, to raise the $15,000.

To support the boys’ funding goal, go to their crowdfunding page.