So a couple weeks ago I wrote a blog about these new chocolate milk ads. In case you missed it I was basically saying it’s insane for them to promote chocolate milk as a sports drink. Here is a direct quote from the blog.

“Seriously I’d love to meet the person who came up with this idea. What kind of wonderfully derganged brain do they have to think can make this idea fly? Listen I don’t hate chocolate milk, but chocolate milk needs to know its role. It’s a little kid drink and simpleton adult drink and nothing more. “