Midnight as the clock ticks over to New Year's Eve is the wrong time to be sending a New Year's Day tweet.

When you don't want to be counting down to the new year with Twitter on a screen in front of you, you can schedule tweets to publish later.

One of the important things you need to do is to get the time right — which is apparently easier said than done.

Several companies around the world have been caught out after setting their tweets to go at midnight on December 31, rather than January 1.