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A TV that can be rolled up like a newspaper and a fridge that messages you to tell you when food is out of date are among the new products set to be unveiled at the Consumer Electronics Show (CES) today.

A 'rollable' TV is reportedly part of LG's presentation, and the technology giant are also set to announce a new line-up of televisions in their CES press conference later.

CES is the largest event of its kind, and today marks the beginning of the major press conferences, where the likes of Ford, Samsung, Huawei and Sony will announce their upcoming projects.

There are reports that Ford will confirm a partnership with Google on driverless cars, while Samsung is expected to also showcase new televisions.

(Image: Getty)

The new smart fridge from the Korean company is set to include a 21.5-inch touchscreen display, and the device will connect to your smartphone, providing users with alerts and information on the food inside their fridge, including when it goes out of date.

The first official events of the convention took place on Monday in Las Vegas, with CES Unveiled, a media-only preview show of thousands of new products, being hosted in the city.

As well as the big brands, many smaller start-up firms also come to CES to exhibit in a special zone called Eureka Park, hoping to entice new investment through showcasing their products.

(Image: Reuters)

According to CES organiser the Consumer Technology Association, (CTA) more than one billion US dollars has been raised in funding by start-ups at the show since 2012.

Gary Shapiro, the head of the CTA, said: "We are in the middle of a revolutionary wave of innovation where game-changing ideas are springing up from small companies and entrepreneurs all over the world.

"We are proud to host some of the most brilliant minds in emerging technology at Eureka Park.

"We continue to be wowed by the success stories coming from these innovative start-ups as they present potentially game-changing concepts and prototypes to an eco-system on the CES show floor designed to help these start-ups grow and thrive.

Today, it will be the turn of dozens of big brands such as Samsung and Huawei, who will host press conferences official unveil new products, from smartphones to drones and fitness trackers, ahead of the show floor opening on Wednesday.