This survey is about brand loyalty. But more than just, “I like Coke more than Pepsi.” For example, I didn’t think I was brand loyal but then realized I only buy New Balance sneakers because my feet are so wide they’re uncomfortable in any others. I’m not loyal to them because I’m in love with New Balance as a company (though I do like them), but because their products add real value to my life.





So for the purpose of this survey, brand loyalty is defined as you consistently choosing to buy this brand’s products over others in that industry. May not be due to something 'profound', but just because they serve you better than anything else. Cool? Lezz go.