Supermarket chain Kroger is restricting customers from stockpiling certain health products as panic about the coronavirus outbreak fuels a shopping frenzy.

The Ohio-based company is limiting the number of cold, flu and sanitization products shoppers can buy “due to high demand,” according to its website. Each of those items will be limited to five per order, the company says.

The move came as Kroger shoppers snapped soups, boxed dinners and other staple goods off the shelves amid growing fears about the COVID-19 coronavirus epidemic that has sickened more than 95,000 people and killed more than 3,200 worldwide.

“I think you’ve seen more in response to the media activity and some of the advice out there in the market of customers starting to spend more on things like water and hand sanitizer and soap,” Gary Millerchip, Kroger senior vice president and chief financial officer, said Thursday on a conference call with analysts.

Shoppers are also starting to stockpile online as the coronavirus spreads outside China, data shows. Online sales of “virus protection” products such as masks, hand sanitizers and gloves have spiked 817 percent recently, according to Adobe Analytics, which measures transactions from 80 of the 100 top US online retailers.

Online sales of canned food from Feb. 23 to 29 surged 183 percent compared to the week prior, according to data from Bloomreach, a commerce software firm that serves more than 250 retailers.