Getting Started With Your Amazon Advertising Campaign

Though still in its fledgling state, with only $1.2 billion in ad revenue in 2016, Amazon advertising for marketers has the potential to increase exponentially in a short span of time. To best assist you in launching an Amazon advertising strategy, enlisting the help of an Amazon marketing agency is essential. In the meantime, becoming acquainted with your options and what’s entailed in launching an Amazon ad campaign is in your best interest.

To put Amazon’s potential as an influential advertising platform into perspective, let’s compare its revenue to the major advertising platforms that marketing agencies are already familiar with:

Facebook earned $8.03 billion in Q1 2017

Alphabet, Google’s parent company, made a total of $24.75 billion in Q1 2017

With its $35 billion-plus in net sales over the course of the same time interval, Amazon has the earnings and consumer foundation behind it to help establish it as an effective outlet for advertisers.

The major selling point of running an Amazon marketing campaign is the ability to hyper-target an audience. Given Amazon’s massive popularity, they have access to the consumer data and online purchasing behavior of over 50% of U.S. households that shop online.

The learning curve for Amazon for advertisers in launching a campaign on the ecommerce platform is greatly diminished in the fact that it functions very similar to Facebook Ads. Initially, you must consider your Amazon marketing campaign goals: