Choosing the right set of tires can have a dramatic impact on how your car performs, yet so many people neglect the tires on their vehicle or simply purchase the wrong kind. A nice set of snow tires can trump having all-wheel-drive and even if your car does have AWD, they can drastically improve how the car handles with snow on the ground. BMW wanted to show customers why choosing the right type of tire is so important, so it created a helpful video showing how greatly each type of tire impacts performance.

The video beings with three identical examples (except for the paint) of the BMW M4, each wearing a different set of rubber: winter tires, summer tires, and semi-slicks. You can probably see where this is going.