The Alan Jones scandal has claimed its first victim with Woolworths executive and prominent Liberal Party member, Simon Berger, tendering his resignation last night.

Mr Berger was the master of ceremonies at the Sydney University Young Liberals dinner two weeks ago at which Mr Jones made his offensive remarks about Julia Gillard's father dying of shame over his daughter's lies.

No longer flying the flag for Woolworths ... Simon Berger. Credit:Andrew Meares

Mr Berger also arranged the auction of a jacket, signed by Mr Jones and made from a chaff bag. Labor was equally furious at this action, given Mr Jones had used his radio show to demand Ms Gillard be tied in a chaff bag and dumped at sea.

Mr Berger was the state government relations manager for Woolworths, one of the companies that pulled its advertisements from Mr Jones's show in protest.