.

Transportation across urban spaces poses many challenges. From the sheer size of the big city, to its intricate layout, pollution levels, and seemingly endemic traffic jams. In the bigger metropolises, commuters think twice about getting into their cars in the morning, choosing an alternative method of transportation if they can.

Yet, there is a huge section of society that needs and relies on their vehicle to make a living. Big players like Uber and Hailo have upset the established taxi consortiums by providing an alternative. Getting a driver to take you from A to B is as easy as whipping out your smartphone and opening an app.

A number of blockchain-based start-ups are now starting to appear, hoping to claw a slice of a transportation pie, estimated to be worth somewhere in the region of $200bn a year.

RedCab is a new ICO that aims to provide a number of transport services via a decentralized platform.

RedCab: Supporting a community of drivers through the blockchain

RedCab launched the beta version of its mobile app in 2017, trialed in a small locality near the Red Sea.

The team saw potential in the idea and decided to launch a token sale to fund the next stage of the project.

Friends, I've joined @RedCab_LLC .

RedCab LLC. offers a decentralized peer-to-peer transportation solution to individuals. Utilizing the power of Blockchain technologies and a unique business model for a transparent, affordable, and innovative future. https://t.co/NUlofk3jDJ pic.twitter.com/ZRoRcvlzsV — DANIIL MOROZOV (@dmoroz0v) June 13, 2018

RedCap’s business model centers around building a community of drivers that are rewarded for taking people where they want to go.

The driver takes 100% of the fare, so RedCab’s monetization channel comes through Geo Ads. Local businesses place ads on the app, promoting their services.

RedCab will offer driver services such as:

Car-pooling

Car-hailing

Hotel & airport transport

Delivery service

Consult the whitepaper for full details.

RedCab in figures & quick facts

Token name – REDC

Total number of tokens issued – 100,000,000

Token price (pre-ICO) – 1 ETH = 2,682 REDC

Token price (during ICO) – 1 ETH = 2,333 REDC

Pre-sale start date – June 1st, 2018

Pre-sale end date – June 21st, 2018

ICO start date – June 22nd, 2018

ICO end date – August 15th, 2018

Hard cap – 24,529 ETH

Notes

Users must have an ERC20-compatible wallet to purchase tokens

There will be no more tokens created after the end of the ICO.

The Redcab token

The Redcab token (REDC) is based on the Ethereum ERC-20 standard. According to the whitepaper, Token buyers will be purchasing REDC tokens to be used within the RedCab Mobile App for obtaining the services.

Once created, the REDC tokens will be distributed as follows:

Private sale – 7%

Pre-sale – 15%

Crowdsale – 40%

Reserve – 25%

Team & Founders – 9%

Advisors – 3%

Bounty – 1%

Learn more about the RedCab team here.

Social media presence and digital footprint: June 2018

Twitter – 14,000 followers

Facebook – 2,300 followers

Telegram – 19,000 followers

LinkedIn – 262 followers

Competition

Because #RedCab's Proof of Driving motivates drivers to drive with RedCab?, we solved the problem of available drivers supply ⚖️, and that's why we're not ⚡️surging our prices.

Read more about it ? https://t.co/CFSCom00lw#RedCab_LLC #ICO #Blockchain pic.twitter.com/n8n6DnJFXk — RedCab (@RedCab_LLC) June 9, 2018

RedCab’s offering goes in direct competition to established players in the transportation industry, such as Uber and Hailo.

Within the blockchain environment itself, there are other ICOs that also offer decentralized transportation solutions. IMMLA, Tracoin, DAV, and others.

Still, RedCab’s proposition may succeed if they are able to gain a foothold across their home territories and further afield.

Additional Information

See RedCab review on ICOBench.

Consult the RedCab Whitepaper for more information about the platform, additional

features and services, etc.

Conclusion

Land-based transportation is a complex and relevant issue in today’s world. A lot of companies, big and small, are trying to make a name for themselves and become the de facto choice.

On the negative side, RedCab’s whitepaper is oddly written, featuring strange grammar and unusual wording. A proofreader would have eliminated these issues.

RedCab’s own proposition comes at a time of both evolution and revolution in the market. Whether or not it is able to take advantage of blockchain technology to outsmart the rest remains to be seen.

The website states that RedCab plans to expand into Latin America and Asia-Pacific in the future, so we’ll follow its progress in due course.