Some of the great features Marketo brings to Adobe Experience Cloud platform:

1. Advanced And The Unified View Of Customer:

According to Adobe’s research, 82% agree that achieving a single customer view is critical to businesses for long-term success, but only 18% are currently able to merge their customer data into one single profile across all marketing channels. Marketo capabilities in lead management, account-level data, and multi-channel marketing combined with Adobe’s rich behavioral dataset are all powerful to bring the unified singular view of any customer. Along with this, an advanced, full-picture view of the customers, including behavioral and ad data can also be gathered.

2. Seamless End-to-End Cross-Channel Customer Experiences:

For the past few years, marketers were looking for a solution to provide seamless end-to-end cross-channel customer experiences. But in reality, the requirement of complex technology integrations and heavy investments to connect all the different marketing platforms make it an uphill task for any form of business. The Marketo powered Adobe Experience Cloud comes with an unparalleled set of solutions across analytics, content, personalization, advertising, and commerce to automate the entire buyer and customer journey.

3. Power Of Artificial Intelligence And Machine Learning:

Adobe and Marketo both come with strong content intelligence engines based on artificial intelligence (Adobe Sensei) and machine learning (ML). The combination of both results in a more powerful living and breathing data environment to deliver much-enhanced visitor’s and content author’s experiences. For example, on the authoring side, tools like Smart Tags help marketers to create and execute more personalized experiences by receiving automated suggestions to catalog content. This also makes it easy to find assets and reuse them to improve content creation and campaign execution. The data-driven approach and intelligent repository of content assets enable companies to focus their marketing efforts on the most valuable prospects and customers.

4. Data-Driven Personalization And Consistency:

Companies can personalize each and every experience of website visitor that better matches their interests by combining the power of artificial intelligence and machine learning in Adobe Target segmentation and Targeting Capabilities. It’s highly necessary to target audiences with the right message at the right time based on all their interactions and carries forward this level of personalized communications at the individual level for a better brand and customer relationship. Also, the data-driven decision-making process has been extended to the next level with tools for A/B and multivariate testing, landing page optimization, automated optimization of campaigns and multi-channel marketing automation activities. This enables marketers to deliver loyalty-building customer experiences across the web, mobile, email, in-store and in-person.

These are just the tip of the iceberg, and Adobe will continue to enhance Marketo to tightly integrate with Adobe Marketing Cloud. Over the past few years, Adobe has successfully acquired and integrated many solutions – CQ5 (now Adobe Experience Manager), Neolane (now Adobe Campaign), Omniture (now Adobe Analytics), to the Adobe Experience Cloud Suite. Today, all these products have evolved to become the core solutions in the Adobe platform. Now, the latest integration of the Marketo into the Adobe Experience Cloud has raised the bar for personalized and fully immersed experiences and the synergy of Adobe and Marketo is undoubtedly and overtly going to glorify the future of B2C & B2B marketing.

NextRow Digital is a systems integrator new age digital agency, and an Adobe Silver Partner, specializing in marketing cloud and technology implementations. With our extensive experience combined with a flexible, collaborative approach, we have helped clients meet their business needs successfully to overcome the challenges of the digital transformation and creating an omnichannel customer and e-commerce experiences.

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