It’s pretty expensive to air an ad during the Super Bowl. According to Sports Illustrated, a 30 second spot in this year’s Big Game costs nearly $5 million dollars for a 30 second spot.

Via Sports Illustrated

More than 100 million Americans tune in to watch the Super Bowl every year. The broadcast presents marketers with a golden opportunity to reach a huge amount of consumers, and that’s why Fox was able to charge $5 million for a 30-second spot for the 2017 Super Bowl. This year is no different, with Sports Illustrated’s Richard Deitsch reporting that NBC will average more than $5 million for a 30-second spot.

Late in the second quarter of today’s Super Bowl game, NBC went to commercial but mistakenly went to a blank screen for 30 seconds which likely cost them a shit ton of revenue.

Of course the Internet had some jokes about the “blank screen” come