Fox Sports 2020 I was asked to come up with a new concept branding evolution for Fox Sports for 2020. The core concept I based my design around was the word TOGETHER. When I thought about sport and what it meant to me. I thought of how sport brings people together the fans and the players. Fox Sports and Foxtel were merging at the time this brief was given so I also thought this concept tied in nicely with the two companies coming together. This one simple idea drives the motion theory and helped create a simple and unique brand identity and broadcast package.