In today’s day and age when a potential customer or client is looking for a local business in the New York area the first thing they would do is go onto a search engine such as Google, Yahoo or Bing and enter a keyword that relates to the business they are looking for.

Let’s take for example an individual gets a DUI, the first thing they would do is go onto a search engine like google and type in DUI attorney in New York, the website that is optimized for the keyword “DUI attorney in New York” would show up on the top of the first page of the search engine results.

Research shows that 92% of customers looking for a business on search engines go to the businesses listed on the top of the first page and 85% of those customers never go beyond the first page.

This emphasis the importance of SEO and how essential it is in helping local businesses gain new clients.