We Will Call It Pala

North Star's Mission

Since the publication of this story in October 2019 the need for psychedelic healing has only become more profound. This is a moment of great fear and challenge in our world. Meanwhile at least some of the predictions in the story appear to be trending toward coming true.What seems critical now is that those committed to a different future - for psychedelics, and for our world - do what they can to show what it could be. There are so many examples of how things can go wrong. This story is one of them. What we need are the examples of what they look like when they go right. This is a moment for aspiration and hope. We are together in the darkness. What we need is guiding light.Since publishing, the team at Auryn Project has been grappling with answering some of the difficult questions posed by the story. This work has lead to the formation of North Star , a nonprofit dedicated to working on these issues.North Star is committed to a future of worldwide psychedelic healing delivered ethically, equitably, and accessibly within and outside of commercial models. North Star's mission is to center psychedelic wisdom into psychedelic business, to not only radically improve mental health, but to develop the business practices that can serve as guiding lights in the needed transformation of business as a whole.If you believe in this work, we invite you to take the North Star Ethics Pledge , an intention-setting commitment for how we show up to our work in the psychedelic field.Where we go from here depends on the kind of world we can imagine, and the trust and solidarity we can build along the way. The world is in need of the kind of change psychedelics can bring. If any field, or "industry" can get it right, it will be this one. That possibility itself brings hope. However, as our elders remind us, change is fundamentally an inside job.We hope this story can be some inspiration on this journey. We're so grateful that you're here.In solidarity and service,-The Team at Auryn Project