Seven women participated in the National Organization for Women’s day of protest against Rush Limbaugh in front of Limbaugh’s D.C. affiliate WMAL, Friday.

NOW’s national protest day had been in the works since April 19, when the women’s advocacy group launched their “Enough Rush” campaign.

Pairing with media watchdog Media Matters for America NOW is targeting local affiliates and local advertisers, Friday’s demonstration was touted as the group’s big demonstration of opposition to Limbaugh with affiliates across the country participating in protests.

NOW has had Limbaugh in their crosshairs for nearly two decades, and they renewed their effort to get Limbaugh off the air as a response to the radio host’slate February insult of contraception activist Sandra Fluke.

Standing on a street corner in front of WMAL the seven women bearing signs such as “Enough Rush” and “Stop hate speech” received some honks and smiles.

Erin Matson, NOW action vice president explained to The Daily Caller that Limbaugh crossed the line with his comments about Fluke and that he needs to go.

“Rush captured a new generation of women’s attention when he went on a long sexist tirade against Sandra Fluke for daring to speak up for birth control access,” Matson explained, recalling Limbaugh’s characterization of Fluke as a “slut” and a prostitute.

According to Matson, the community is on NOW’s side, adding that “it is a smart business decision” for affiliates and advertisers to leave Rush.

“Women are the majority of consumers in this country and we influence or make over 80 percent of the consumer decisions,” she said, adding that Limbaugh has already lost a number of advertisers over his Fluke comments.

Still TheDC overheard pedestrian conversations scoffing at the fact NOW is still on Limbaugh’s case, over two months after his Fluke comments.

Last week Limbaugh launched a response to NOW’s campaign against him in the form of a Facebook group for his female listeners, “Rush Babes for America aka the National Organization for Rush Babes,” to show not all women adhere the NOW agenda. His Facebook group surpassed NOW’s Facebook “likes” in under 24 hours.

Matson shrugged off the women who have joined the “Rush Babe” Facebook group explaining that it is just an attempt by Rush to feed his ego.

Limbaugh ranked 19th in Forbes ranking of the 100 world’s most powerful celebrities released this week, just behind Simon Cowell, at 18th.

According to NOW, chapters in New York City, West Palm Beach, Fla., and Phoenix, Ariz., also held protests against Limbaugh today.

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