South County Brewing Co. #LabelLove & Expansion Plans

We’re excited to announce our newest #LabelLove from one of Pennsylvania’s own: South County Brewing Co. We talked to owner and brewer, J.R. Heaps to get the scoop for our readers. And, we learned about what’s in store for their 2018 Expansion Plans.

Why Change Your Can Art?

“Over the years we have evolved as a company, learning incredible things about brewing and growing as a team. After a chance meeting with the talented artist/designer Chris Pappas who is known for his tattoo flash design, we have focused our look and could not be more excited. You will notice familiar key elements as well as engaging new visuals that help document our journey.”

How Did You Connect with the Designer?

“Chris was a customer of ours and I had followed his work via his Instagram account. I asked if he would do our South County Fest Poster – which was killer. That was our first project with him.”

“We have chatted on and off over the years as well. Up until now I have done all of our can and bottle label artwork, which I feel those designs were good in their own right. But, I could also feel the lack in continuity. Ultimately I knew that it didn’t express South County as accurately as I wanted. I was never formally trained in art, but have always maintained my musical and visual hobbies. Running a small brewery is a feat, to say the least. You have to know when to pass the torch on things like these. So I asked Chris if he would help us re-brand. Thankfully, he agreed!”

What Do You Love Most About The New South County Can Designs?

“What I love about the new design is that it tells a story that is inspiring and engaging. It has a natural feel that captures the last 10 years of work to this point but through a new lens. Chris is in his mid 20s so I had a hunch he would know how to bring us into the future. Re-brands are extensive and I wanted this one to last at least 10 years!”

How Will These Be Produced?

“The new labels will be a matte laminate finish to mimic the pricier matte direct-to-print cans. At some point, we may have enough volume to justify going that route in the future. With the rapid changes in the beer industry, 150,000 printed cans is a huge commitment.”

2018 Releases

The mosaic of new South County Brewing Co. labels you see above is effectively the production schedule for 2018. Some are year-round offerings while others are seasonal. Also be on the lookout for a few surprises to be released.

Merch Coming Soon

Stay tuned to South County Brewing Co.’s Facebook and Instagram pages for new mrech featuring this super sweet artwork. Things like shirts, stickers, possibly a poster series will be rolled out periodically throughout 2018.

2018 Expansion Details

South County Brewing Co. has lots in the works in terms of brewery expansion and sales outreach.

“We are expanding our lab testing, continuing to reinvest in QC and beyond excited for our new tanks and automated canning line to get here. We are slated to double production this year based on pre-orders, ” says J.R.

Here’s the run down of what South County has planned for 2018: