Twitter has suspended a McDonald’s parody account after a string of suicidal messages posted to its timeline inspired a wave of responses from users who believed the account to be real.

The unverified @Mc_DonaldsHK account, which claimed to be the official feed of McDonald’s Hong Kong, first began tweeting late last year and was even once tagged in a complaint by the franchise’s official account.

Thanks for sharing your experience. Let's bring our friends @Mc_DonaldsHK to assist. — McDonald's (@McDonaldsCorp) April 20, 2017

Among the standard McDonald’s promotional posts, a series of bizarre and disturbing tweets began to appear on the account’s feed Thursday. One simply read: “please kill me i wish to die.” Another read: “where is my son they took my son.”

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The updates became more expletive-ridden as the weekend progressed.

“i miss her so f***ing much,” one read. “f**k this job. where is my wife and where is my son.” The accompanying picture carried the rather strange message: “No one hurts this pretty girl.”

Online commentators were quick to show their concern for the poster’s mental health. Some others, meanwhile, thought they could see a lighter side.

McDonalds Hong Kong is the saddest/most bizarre Twitter account atm pic.twitter.com/acB6DopcTE — forte (@fortetweets) July 29, 2017

I'm extremely concerned about McDonald's Hong Kong pic.twitter.com/eK0f66G4qg — Emma (@politics_n_prep) July 30, 2017

Wow the McDonalds Hong Kong Twitter account is really gone over the deep end... pls supersize it! pic.twitter.com/DoGxtbUd6y — Charles R. Smith (@softwarnet) July 29, 2017

What is happening with whoever runs the McDonalds Hong Kong account pic.twitter.com/88D8gNDEKm — Nate Livie (@natedlivie) July 30, 2017

In a statement to Gizmodo, McDonald’s spokesperson, Terri Hickey, said: “This is not a McDonald’s Twitter account but one that is impersonating a verified account. We are taking steps to have it promptly taken down.”

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The account, which went from a few hundred followers to more than 25,000 after posting the tweets, was soon suspended by Twitter.

mcdonalds hong kong got suspended, it was fun while it lasted — misogi (@XXMISOGI) July 30, 2017

The weirdness didn’t end there, however. A new account under the name @McDonaldsHongK sprang up Monday to tweet the same series of messages again.

I want to quit

She left me — McDonald's Hong Kong (@McDonaldsHongK) July 30, 2017

Where is my son they took my son — McDonald's Hong Kong (@McDonaldsHongK) July 31, 2017

This is not the first time the McDonald’s brand has been compromised on Twitter.

In March, a message was posted to the company’s official Twitter account branding US President Donald Trump “a disgusting excuse of a President.”

For those who missed it this is the tweet @McDonaldsCorp sent to @realDonaldTrump before it was removed pic.twitter.com/TyHt6H5nvj — Colm McGlinchey (@ColmMcGlinchey) March 16, 2017

The fast food firm later said its account had been hacked.