Story highlights David Rothkopf: Obama blew it at debate, but it's a useful wake-up call for him to get in game

He says other winners include media, which now has a story, and Romney's prep team

Big winner, he says, is the electorate, which got to see the candidates on their feet

Rothkopf: It's one event and still four weeks for candidates to make case; a lot can happen

To say Barack Obama stunk it up on stage at the University of Denver in the first presidential debate would not be an overstatement. He was as limp as day-old ramen. But to focus on Obama's muted, spluttering performance or to characterize the debate as a high point for Mitt Romney that was as vital for his languishing campaign as it was overdue would be to miss the other important stories of winners and losers from Wednesday's 90 minute face-off.

One clear loser, for example, was Obama's campaign team. They have chosen a defensive campaign course for the past couple of months based on their assumption that they had the election in the bag. They had replaced Bill Clinton's "it's the economy, stupid" with Hippocrates' "first, do no harm" as their campaign motto.

They had prohibited senior officials from within the administration to go on national television without White House approval because they felt that the benefits normally associated with multiple high-level messengers supporting a president's campaign were outweighed by the risks that somebody might offer up a gaffe. Leave those to Romney, they thought. He will beat himself.

David Rothkopf

Until 9 p.m. ET on Wednesday, that approach seemed to be working. But within minutes of the beginning of the debate, it was clear that the president was facing an energized, well-prepared challenger -- one who had been surrounded by people willing to criticize him and offer suggestions for how to do better. Meanwhile, the country's chief executive found him suffering from one of the risks of incumbency: the side effects of living in a bubble of sycophants in the White House.

It is a not very well-kept secret in Washington that the president is a supremely self-confident man surrounded by a handful of equally self-satisfied handlers. Inside that bubble, the atmosphere is equal parts rarified air and arrogance. As a consequence, the president did not prepare as well as he should have for the debate, and no one dared to push him harder.

After Wednesday's drubbing, however, the president -- who is also an earnest, exceptionally intelligent and hard-working man -- will not make the same mistake twice. Consequently, we have two other winners to cite.

One is the president himself. He got a wake-up call at the best possible time -- while he had a good lead and early enough that he can use future debates to reassert his leadership and his reputation for being a great communicator.

JUST WATCHED CNN Focus Group: Best moments Replay More Videos ... MUST WATCH CNN Focus Group: Best moments 03:06

Photos: Photos: The first presidential debate Photos: Photos: The first presidential debate The first presidential debate – President Barack Obama and Republican presidential candidate Mitt Romney finish their debate in Denver on Wednesday, October 3. View behind-the-scene photos of debate preparations. Hide Caption 1 of 31 Photos: Photos: The first presidential debate The first presidential debate – Romney stands with his wife, Ann, and family following the first presidential debate. Hide Caption 2 of 31 Photos: Photos: The first presidential debate The first presidential debate – President Obama kisses first lady Michelle Obama after the debate Wednesday. It took place on their 20th wedding anniversary. Hide Caption 3 of 31 Photos: Photos: The first presidential debate The first presidential debate – Jim Leher of PBS moderates the 90-minute debate on Wednesday. It was the candidates' first time debating face to face. Hide Caption 4 of 31 Photos: Photos: The first presidential debate The first presidential debate – Obama defended his record and challenged his rival's proposals. Hide Caption 5 of 31 Photos: Photos: The first presidential debate The first presidential debate – Romney was more aggressive Wednesday in criticizing Obama's vision. Hide Caption 6 of 31 Photos: Photos: The first presidential debate The first presidential debate – People watch the debate at Galapagos Art Space in Brooklyn, New York. Hide Caption 7 of 31 Photos: Photos: The first presidential debate The first presidential debate – The event was expected to draw the candidates' largest nationwide audience to date. Hide Caption 8 of 31 Photos: Photos: The first presidential debate The first presidential debate – Romney answers a question from the moderator. Hide Caption 9 of 31 Photos: Photos: The first presidential debate The first presidential debate – Obama argues his view. Both candidates said the other's proposals won't work. Hide Caption 10 of 31 Photos: Photos: The first presidential debate The first presidential debate – Michelle Obama listens to the debate. Hide Caption 11 of 31 Photos: Photos: The first presidential debate The first presidential debate – Romney said Obama has failed to bring down high unemployment and get the economy surging again. Hide Caption 12 of 31 Photos: Photos: The first presidential debate The first presidential debate – Obama reacts to Romney's remarks on Wednesday. Hide Caption 13 of 31 Photos: Photos: The first presidential debate The first presidential debate – Obama listens during the debate in Denver. Hide Caption 14 of 31 Photos: Photos: The first presidential debate The first presidential debate – Romney, who has been unable to catch the president in most polls to date, sought to generate enthusiasm for a change in the White House. Hide Caption 15 of 31 Photos: Photos: The first presidential debate The first presidential debate – Romney's shadow is projected beneath text from the Declaration of Independence at the University of Denver's Magness Arena. Hide Caption 16 of 31 Photos: Photos: The first presidential debate The first presidential debate – The first of three presidential debates focused on domestic issues: the economy, health care and the role of government. Hide Caption 17 of 31 Photos: Photos: The first presidential debate The first presidential debate – Obama and Mitt Romney clashed over the economy on Wednesday. Hide Caption 18 of 31 Photos: Photos: The first presidential debate The first presidential debate – Romney speaks during Wednesday night's debate. The candidate called for a new economic path. Hide Caption 19 of 31 Photos: Photos: The first presidential debate The first presidential debate – Obama called for "economic patriotism" and said Romney's plan of tax cuts for the rich failed before. Hide Caption 20 of 31 Photos: Photos: The first presidential debate The first presidential debate – Romney and Obama wave to the crowd at the start of the presidential debate. Hide Caption 21 of 31 Photos: Photos: The first presidential debate The first presidential debate – Obama greets Romney on Wednesday. Hide Caption 22 of 31 Photos: Photos: The first presidential debate The first presidential debate – The candidates meet on stage less than five weeks before Election Day. Hide Caption 23 of 31 Photos: Photos: The first presidential debate The first presidential debate – Obama and Romney shake hands Wednesday night. Hide Caption 24 of 31 Photos: Photos: The first presidential debate The first presidential debate – The presidential race has been dominated so far by negative advertising as both camps try to frame the election to their advantage. Hide Caption 25 of 31 Photos: Photos: The first presidential debate The first presidential debate – Leher takes the stage Wednesday. It's his 12th time moderating a presidential debate. Hide Caption 26 of 31 Photos: Photos: The first presidential debate The first presidential debate – Michelle Obama points to Lehrer before the start of the debate. Hide Caption 27 of 31 Photos: Photos: The first presidential debate The first presidential debate – Ann Romney and first lady Michelle Obama hug on Wednesday. Hide Caption 28 of 31 Photos: Photos: The first presidential debate The first presidential debate – The candidates wives were in attendance for the most highly anticipated campaign event to date. Hide Caption 29 of 31 Photos: Photos: The first presidential debate The first presidential debate – Michelle Obama sits with White House Senior Advisor Valerie Jarrett, right. Hide Caption 30 of 31 Photos: Photos: The first presidential debate The first presidential debate – Rapper Will.i.am, left, speaks with Jarrett before the debate on Wednesday. View behind-the-scenes photos of debate preparations. Hide Caption 31 of 31

JUST WATCHED Obama: President needs a specific plan Replay More Videos ... MUST WATCH Obama: President needs a specific plan 01:46

JUST WATCHED Romney: Banks reluctant to give loans Replay More Videos ... MUST WATCH Romney: Banks reluctant to give loans 01:49

JUST WATCHED CNN Focus Group: Worst moments Replay More Videos ... MUST WATCH CNN Focus Group: Worst moments 03:35

A more important winner, however, is the typical voter. Not only did they finally get relief from the incessant geyser of shallow, mean-spirited campaign propaganda from their televisions, but they got a chance to see the candidates for more than a few soundbites in a message that they approved.

Once again, despite the prevarications and the semi-truths, the zingers and the stumbles, listening to two intelligent, committed candidates for 90 minutes offered more illumination than the preceding two years of this campaign added up. But better, because the challenger did so well, they are likely to see both candidates upping their game in the coming weeks. They are likely to tune in to the next debates. They are likely to have a clearer view of the momentous choice they are being asked to make.

This elevation of the next phase of the campaign -- and Romney's credibility -- is also a big win for the media. It's no longer the runaway race it looked like before Wednesday night. It's a story again. Were they wrong about Romney? If it sells newspapers and draws eyeballs, they hope so. Being wrong is nowhere near as bad as being ignored.

(I say this having a little skin in the game. I wrote a column Monday for Foreign Policy saying the race was over. I still think Obama will win; the gender gap is too big -- even though Obama failed to make more of the woeful GOP record on women's issues during last night's domestic policy debate. And significant gaps have emerged in key swing states. But I'll admit it, I'm nervous about my prediction. Two more performances like last night, and Obama could snatch defeat from the jaws of victory.)

Romney's team and his debate prep opponent Rob Portman are also winners. As skillful and confident as Romney was, his strength was that he was very, very well-prepped. He had studied hard, seemed to have facts or reasonable facsimiles of them at his fingertips and fluidly moved from key point to key point.

Also, thanks to this performance, the GOP money machine and party establishment are going to lean into a little thing you might call "the audacity of hope." Had Romney faltered, they might have ditched him and refocused on congressional races. Now, the big bucks will continue to flow.

Almost certainly, Michelle Obama was also a loser. Her 20th anniversary celebration after the debate couldn't have been too much fun. Similarly, the people who had been hoping to meet with the president and vice president before their next debates and whose appointments will be canceled to make time for more debate prep are could consider themselves victims of Mitt's big night.

Jim Lehrer can't be too happy with the prevailing view that as a moderator, he ended up as road kill. And it was win-lose for the Twitterverse. The event was the most tweeted political event in the (short) history of Twitter. And it also brought out the very worst in the snark-saturated medium.

But in the end, for all the winners and losers who are celebrating or sobbing in the wake of Wednesday's exchanges, it is important to remember that this was just one debate and that over the next four weeks, there will be three more, plus hundreds of campaign appearances, gaffes and unexpected developments at home and overseas that will likely overshadow this one set piece.

In other words, it is tempting but dangerous to read too much into this debate -- but fair and, yes, exciting to note this was just the sort of twist this tedious, small-ball campaign needed.