This presentation was given at the First Philosophy and Web conference in 2010. After describing the issues in the Social Networking space, the presentation moves from a presentation of Web Architecture and it's relation to Philosophy to show how the current problems are philsophical as well as technical and to point out that the way out has been available for all to see. Discussions on this can now take place on the W3C PhiloWeb Community Groups: http://www.w3.org/community/philoweb/