On the off chance you're playing a new mobile game that isn't Pokemon Go right now, it's probably Gordon Ramsay Dash. Secretly, and I count myself among this group, there are probably a lot of people out there who would really enjoy it if the over-the-top celebrity chef were to call them a stupid idiot for poorly slicing a $600 portion of wagyu.

Since this is highly unlikely to happen in real life, at least it can happen in the game. Of course Gordon Ramsay has his own game. It's all part of the Kardashian-led gold rush of celebrities into the mobile gaming market (as seen on the cover of this month's Forbes, actually). But in this case, it's a perfect pairing of celeb and gameplay, since Ramsay Dash is the latest iteration of the time-tested Diner Dash series of strategy games.

It starts simple: Click on the ingredients to put food together, then click on customers to serve them. It quickly becomes impossible without impeccable time management and multitasking, a real test of mental flexibility. Now add Ramsay's voice in your ear and watch the stress levels rise.

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"I think they want honesty," Ramsay told WIRED at an event in San Francisco. "I voiced a GPS: 'Turn fucking right, you missed a turn!' That's the only way you would say it if you did miss a turn. This is exactly the same."

Ramsay said that he has been working with Dash developer Playfirst for two years on the game. He inspired them with stories about his "first-ever restaurant, in the heart of Chelsea, 23 years ago," and put in a lot of work in the recording studio. "The voiceover has been endless," he said. "Script after script after script. They followed every program I'd ever done, and then scripted it word for word, and we voiced it. So it's authentic, let me put it that way."

If you enjoy Hell's Kitchen or Master Chef, having Ramsay's constant banter in the game really does enhance the experience. If you're used to playing mobile games with the sound turned off, you're missing out. Pulling off a well-coordinated service is rewarding in and of itself, but hearing "That was [*bleep*] stunning" afterwards is just hilarious.

You might hear worse, if you mess up. Replicating the insults shouted in the heat of the moment in the recording studio wasn't easy, Ramsay says. When "you've just seen them drop a burger in the kitchen," he says, it's a lot easier to "jump on someone's back and call them a fucking donkey." So in the booth, he says, he'd pull out his phone, play a build of Ramsay Dash, "get pissed off, and then go do the voiceover."

While Ramsay doesn't do a whole lot of gaming, he pointed out how into mobile gaming his teen daughters are, their phones filled with "app after app." They're unlikely, he says, to put much playtime into this one, for a simple reason. "Holly, my 16-year-old, said, 'Dad, do you honestly think I want to wake up in the morning and have you screaming at me on my phone?"