Amateur featherweight Joe Harding demonstrated why you should never try to show up your opponent in the middle of a fight during British Challenge MMA 18 on Saturday. Harding tried to showboat against Johan Segas, and he swiftly ate a devastating kick to the face.

Here was the view from inside the building.

Dana White, for one, wasn’t impressed.

“I hate when you guys do this s–t and this is what happens when u do!!!!!” the UFC president tweeted.