James Martin/CNET

Apple Event

Welcome to the 2018 Apple September launch event, where the company delivered the long-awaited (well, since this time last year) details on its new iPhones, the flagship iPhone XS Max, its little buddy the iPhone XS and a mainstream replacement for the iPhone X, the iPhone XR. Plus, the Apple Watch Series 4 goes all-in on health with a built-in EKG and more.

Now that it's over, our takeaway is Apple's testing your willingness to splurge, and testing our patience waiting for the things we didn't get.

In addition to its main mobile-device product announcements, Apple updated us on other product lines and how well it's doing, and more. Tim Cook pwned Twitter with a seemingly mistaken tweet that led into a Mission: Impossible-style intro. Here's the highlights:

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iPhone XS and XS Max



This is the big news that fans have been eagerly awaiting, prompting a leak- and speculation-fest in the months leading up to the big announcement. Wait no more.

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iPhone XR



Because not everyone can afford the flagships, there's the more affordable iPhone XR. It has an LCD-based, 6.1-inch "Liquid Retina" display.

New iPhone prices

iPhone XR iPhone XS iPhone XS Max US $749 $999 $1,099 UK £749 £999 £1,049 Australia AU$1,229 AU$1,629 AU$1,799

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Apple Watch Series 4



Thanks to its new zero-bezel design and having replaced the button with haptic touch regions, the new series of the Apple Watch increases its face size to 40mm and 44mm.

Look back at our Apple iPhone XS live blog.

How much are you really willing to pay for a new iPhone?