It's a very nifty feature in itself, but it also shows the kind of attention to detail that luxury should be about. In dismissing the Apple Watch – or in rushing to market with poorly thought out, or obviously overpriced and cynically designed smartwatches – I think the Swiss watch industry is missing something, which is that Cupertino may understand luxury better than Europe right now. If that bracelet had been designed in Switzerland it would probably have added four figures to the cost of the watch it came on, and I'm not sure that there is a watch brand in Switzerland with the imagination to design something like this right now. It's just one part of the most expensive Apple Watch outside of the gold Edition, and the whole watch costs $1,099. I can think of frighteningly few watches at any price, mechanical or quartz, that are as well designed. Granted, Apple has a design development war chest that’s probably bigger than the entire annual earnings of every watch brand put together, and granted, they have people like Jony Ive and Marc Newson behind them. And for all its polish, especially with the latest software update, it’s still clear there are problems left to be solved – one of the biggest gaps to fill, I think, is that with three possible control inputs, it’s not always clear which should be used when. Take Force Touch, for instance; the UI really needs some sort of cue that clues you into when it can be used to access a function or change a setting; or, absent that, you have to accept that there's a learning curve in figuring out when you're supposed to use it.