Thirteen years of passion, energy and a certain craziness for contemporary Austrian fashion design – that’s how the work of Unit F büro für mode could be described in a nutshell. Today we look back on a variety of projects, events and publications including the AFA – Austria Fashion Awards, the festival for fashion & photography, a funding platform for fashion projects, exhibitions as well as collaborations with the economic sector, the art world and international luminaries from the fashion industry. There couldn’t be a better way of encapsulating the myriads of activities of the past thirteen years than presenting a publication that doesn’t try to pigeonhole the work of a bunch of whizz kids but rather reflects and celebrates their enthusiasm, fierceness and innovation – by means of a distinct design language. Fashioning Austria is certainly not a business report in the traditional sense. Instead it is an exciting contemporary document that plays with typography and layouts, resembling an avant-garde fashion glossy while simultaneously making a bold statement. Unit F’s corporate colour – neon orange – serves as a connecting element throughout the entire publication.