One of the most beloved diners in New Jersey is getting a new name and a new look.

Brownstone Diner and Pancake Factory in Jersey City, known for its extensive selection of massive, fluffy pancakes, has been renamed Life Pancake Company. The space is currently undergoing renovations and will have a new menu set for a targeted reopening in late November, owner Zoe Bournias told NJ Advance Media on Thursday.

Bournias will take ownership of the longstanding business from her father, Pete, who opened the diner in 1968 with his wife, Irene — then as Newport Pancake House — and expanded into Edgewater and Englewood Cliffs. The restaurant shut down in mid-September, though Bournias says the handoff has been in the works for the past year. While many things will be changing at the restaurant, the recipe for their iconic pancakes isn’t changing.

“Pancakes are in my blood. I think if you open up my veins, pancakes are going to pour out. That, I can never change," Bournias said. “That was the first thing I learned as a kid, how to make pancakes.”

The new menu will be more focused on breakfast, lunch and brunch than dinner, with an emphasis on fresh foods. There will be new types of pancakes as well, including s’mores pancakes and avocado bacon pancakes, among others.

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Salads, sandwiches, wraps and paninis are still on the menu, though Bournias is looking to elevate them beyond typical diner offerings — french fries with cheddar, jalapeños and ranch dressing as opposed to typical mozzarella gravy fries, for instance. There will still be a full bar, including “deranged” Bloody Marys with crazy toppings like fried calamari or grilled cheese.

Bournias’ vision for the restaurant is more modern restaurant than classic Jersey diner, with an open floor-plan and higher ceiling, exposed copper ductwork, hardwood floors and a quartz countertop.

“It’s not going to look anything the way it did,” Bournias said. “Totally different, a little bit more modern rustic, but it’s still homey.”

The inspiration for the new name came when Bournias realized just how important the restaurant is to her.

“I wrapped my head around the fact that this is my dream, to run the restaurant, to be able to execute my vision, and I go, this my life," Bournias said. “And that’s the way it came up, and I was like, that’s a great name. As a young child, I grew up in this business. Going from junior high to high school and college, I never left the restaurant. I was always at 426 Jersey Ave., I never left.”

Jeremy Schneider may be reached at jschneider@njadvancemedia.com. Follow him on Twitter @J_Schneider. Find NJ.com on Facebook

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