TalkTalk has dabbled with "all-in pricing" before -- last year's Black Friday offers used this model, for instance -- but expects to be the first major provider to implement it fully. If others don't beat TalkTalk to the punch, though, you can be sure they won't be far behind.

After all, the Advertising Standards Authority (ASA) told ISPs earlier this year that they must do away with confusing and convoluted pricing. Its recommendations included bundling all monthly costs into one figure, though without any strict guidelines published just yet, the new rules probably won't come into force at the end of May as previously expected.