The big theme at CES this year is 3D. At Sony's press conference this evening, the electronics giant announced substantial plans to invest in 3D technology, from creating 3D-ready televisions to developing 3D channels with partners like IMAX. PlayStation is a major component of Sony's 3D plans, too, further expanding on the promise of 3D gaming that Sony offered at CES in 2009.

Just as the PlayStation 3 was Sony's best weapon in the format war between Blu-ray and HD-DVD, Sony sees the PS3 as the best angle for establishing 3D as a standard. According to Sony at tonight's conference, every single PS3 can be upgraded via a firmware update to support 3D content, either games, video downloads, or 3D Blu-ray.





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