The New Orleans Pelicans have already started their pursuit of 2017 restricted free agent and noted smoothie-lover Giannis Antetokounmpo.

According to a report from NBC New Orleans, the Pelicans are set to announce on Thursday that their home, New Orleans Arena, will be renamed Smoothie King Center.

Smoothie King is a chain of, well, smoothie joints, in operation since 1973 and originating from Louisiana.

The NOLA Arena opened in 1999 and has been home to the Pelicans since 2002. It will also play host to the NBA All-Star Game on Feb. 16, making the timing of a rechristening a smart marketing move.

"I hope the smoothies are made out of children," squawked mascot Pierre.