The Daily Caller, the conservative website founded by Tucker Carlson, has launched an unusual publicity stunt to say the least: Now through Nov. 6—Election Day—the Washington, D.C.-based site will give away a handgun a week.

The gun giveaway is part of the launch of a "Guns and Gear" section "devoted to Second Amendment issues and firearms product news and reviews."

Each 9mm "FMK 9C1" handgun will be "engraved with the Bill of Rights." The Daily Caller, which is a Yahoo! News partner, plans to give away 25 in all.

"Like most Americans outside Washington, D.C., New York City and most of our nation's news rooms, large numbers of Daily Caller readers love guns," Daily Caller publisher and former Dick Cheney policy adviser Neil Patel said in a release.

[Related: Trayvon Martin's mom appears in gun control video]

When asked by email if it was really a good idea to give away guns to readers, Carlson responded: "Seems obvious. Why wouldn't it be a good idea? We trust our readers."

Of course, all winners "must obey all local, state and federal laws governing the lawful transfer of a firearm and meet all local, state and federal requirements for firearms ownership."

Specifically, each "will be required to have proper identification suitable to receive a firearm in their jurisdiction and will be required to complete an ATF Form #4473 and pass a NICS background check at their local firearms retailer that holds a valid Federal Firearms License. Failure to comply with each of these requirements will result in a forfeiture of the prize."

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