Rebranding Lord’s and Marylebone Cricket Club

There are few clubs in the world that have made as big an impact on any sport as MCC has made on cricket. From its iconic ground Lord’s – The Home of Cricket – Marylebone Cricket Club has led the game for over 200 years and helped take it from a national pastime to a global obsession.

Lord’s and MCC are two brands with a unique position in the game, but their close relationship is often overlooked – causing confusion and limiting their impact. And as new formats of the game like the IPL and The Hundred emerge and cricket’s audience becomes increasingly global, it’s important for MCC to maintain its influence and relevance and start to connect better with fans across the world through digital channels.