The idea is the first in what Ford is calling "Interventions," which sees the company using their automobile know-how to solve everyday problems:

“We wondered how the technologies we use in our cars could help people in other situations. Making sure dogs and their owners could enjoy a stress-free New Year’s Eve seemed like the perfect application for our Active Noise Control system, and we have a few more ideas in progress as to how our everyday lives might benefit from a little Ford know-how."

It is odd to see that Ford logo on the side, but it feels good if it works.