Trucking is arguably the backbone of the modern global economic system, transporting goods across the land to even the most remote locales. The industry accounts for $800 billion annually in the US alone, while globally the shipping logistics market is expected to exceed $15 trillion by 2023.

It’s hard to believe, then, that such a vital sector is still bogged down with outdated procedures that create an incredible amount of inefficiency and persists in requiring many levels of intermediaries for everyday operations. Some freight firms even continue to rely on faxes to do business! One company, LaneAxis, wants to change all that.

Developed by freight logistics experts with decades of combined experience, LaneAxis has created a patented solution they expect will set the stage for industry-wide adoption of their efficient protocols, allowing users to verify shipping transactions and track critical targets throughout the shipping and carrier chain.



LaneAxis has been working to combat inefficiency for years, and in March 2018 the company was granted a US patent based on their updated SaaS decentralized platform that enables shippers and carriers to interact directly and securely transmit vital transport logistics information in real time. Its smart contract capability lets shippers and carriers manage and track transactions in the shipping supply chain, digitize processes, cut fraud, and optimize inventory management.The company’s US PATENT #9,928,475 is the blueprint for the world’s first shipper and carrier interaction optimization platform. Holding the patent is key for the developers of LaneAxis because it gives them the sole rights to distribute and sell this innovative, transformative technology. Providing real-time driver visibility is the key to connecting shippers and manufacturers directly.This will be realized by the birth of the LaneAxis Driver Social Network feature. Connecting drivers around the world to a single point of interaction will generate massive amounts of data and enable GPS-based load matching that can be utilized on a global scale. Drivers will use the AXIS token to access a long list of benefits and services.Keeping goods moving to markets has occupied the freight industry for close to a century, but there hasn’t been a lot of digital logistics innovation in the sector itself. LaneAxis believes this will change with their new patented solution. Their platform meets the unique needs of any 21st-century user working in the logistics space.It includes an internet-based web page, an app built for any handheld device, and a dedicated device with a graphic user interface that can be deployed by users in any combination, making it possible for a shipper to enter shipment requirements and bids for use of a carrier’s equipment.Meanwhile, carriers can supply their equipment specifications, including equipment type, availability, and minimum payment amount accepted, via the shipper and carrier interaction optimization platform. All of this can be done directly through the platform without the need for expensive third parties to negotiate complex contracts and conditions.All parties involved can use the agile LaneAxis app to meet their individual needs and to communicate directly with one another as suppliers or service procurers. The GPS-enabled platform can also address things like “deadheading” (i.e. trucks traveling with no cargo), to reduce wasted time and money. A shipper can assess and calculate costs (including routes, insurance, tolls, mileage, and other figures), and then interact with top-rated haulers utilizing the industry’s first carrier performance metrics to ensure products are delivered on time and on budget.The complex freight industry has long needed a digital solution that can address all its disparate moving parts. The LaneAxis team recognizes that blockchain’s transparency and smart contract capability is exactly what the sector needs, so they created their transparent app-based solution to streamline operations and meet the needs of the various stakeholders in the industry.Their platform is driven by their AXIS utility token, which is available now through the company’s public presale. The first tier of their full public sale will begin on September 21. Their pre-sale is now live with a 30% bonus and tokens priced at $0.18. Token prices increase at each new tier until the sale ends on December 21.For more information about LaneAxis and to purchase AXIS tokens, click here