Jeff Goldblum has found the role he was born to play: famous person Terry Quattro.

In this advertisement for GE Link lighting solutions, the Hefner-esque Goldblum struts around the screen with his "lighting servant" and sparkly-dressed women in a mock infomercial directed by comedy duo Tim Heidecker and Eric Wareheim.

Tim and Eric aren't new to the viral advertising game, having created several of the over-the-top Old Spice Terry Crews commercials.