In an interview today with BMW M brand Manager, Matt Russell, we learned that the sport division produced 740 units for the U.S. customers. Essentially there were 739 “baby-Ms” sold to customers and one Valencia Orange used as a pace car at 24 hr of Daytona.

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Production for the U.S. ended in September and will not be extended into 2012.

“The 1M was remarkable because it was built quickly, record time and this is a car that we built for the enthusiasts, while committing to keep the number of units small,” said Russell to BMWBLOG.

The number one color choice was Valencia Orange, followed by Alpine White and Black Sapphire. The BMW 1 Series M Coupe had a base price of $47,010.