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Oculus Rift pre-orders opened on January 6th and were met with both excitement and resentment over the $600 price tag. That doesn’t seem to have stopped excited early-adopters from getting in line.

Oculus says that the first Rift headsets will begin shipping on March 28th. However, as day one pre-orders began to stack, folks watched as the estimated shipping date started to slip. First into April, then May, then June… and now those pre-ordering today likely won’t see their Rift until July.

At CES last week, only a few days after the Rift initially opened for pre-order, Oculus Founder Palmer Luckey said “pre-orders are going much better than I ever could have possibly expected.”

See Also: What Our Audience Thinks About Rift, Vive, and PlayStation VR Prices

The company is surely building up stock as quickly as they can, but the sliding shipping date suggests that demand has exceeded Oculus’ manufacturing capacity. Last week in a Q&A session on Reddit, Luckey said that the company was scaling up production to meet demand.