It's not the first time that Twitter and the NFL have hooked up, although Bloomberg's story seems to imply that the site will broadcast full games for the first time. Previously, the service has been permitted to share short highlight clips from selected games, although the league wasn't too happy about GIFs. It's not clear -- as yet -- how exactly the live streams are going to work, although we'd presume Periscope's live video technology is involved somehow. We've left calls with all of the relevant people and will update this further when they respond.

Update: Nothing official yet, but CNN's Brian Stelter claims his own sources have confirmed the deal.

No details yet... it's early on the west coast... but my source is confirming Bloomberg's scoop. Formal announcement is in the works. — Brian Stelter (@brianstelter) April 5, 2016

Update 2: and here we go, NFL chief Roger Goodell has revealed that the deal is official.

This fall Thursday Night Football will be streamed live @twitter so fans will see more of this. https://t.co/s6tbr9FjvY — Roger Goodell (@nflcommish) April 5, 2016

Update 3: And here's the full details, straight from the NFL. It looks as if Twitter has secured the rights to simulcast 10 Thursday Night Football games shown by NBC and CBS. In addition, the service will be able to offer up Periscope clips from players and teams as well as embeddable highlights.