A prominent investment bank is tipping Blackmores shares to surge to $225 before the end of 2016 after the company unveiled its much-anticipated brand of infant formula.

The vitamins maker made its three infant formula products – newborn, follow-on and toddler – available for pre-order on its website and a Chinese online retailer owned by e-commerce giant Alibaba on Tuesday.

Blackmores has managed to win just 0.1 per cent of the $173 million infant formula market.

Blackmores is producing the product in a partnership with Bega Cheese, which manufactures Bellamy's infant formula under contract at its plant at Tatura in Victoria's Goulburn Valley region.

JP Morgan expects Blackmores shares, which surged 481.8 per cent in the past 12 months, to rise from about $202 to $225 before the end of 2016.