There’s nothing like a grand gesture when proposing marriage, and they don’t get much grander than blowing nearly $100,000 on a stack of iPhone 6 devices, arranging them in the shape of a heart, and standing in the middle to pop the question. Surely, such a gesture cannot fail? Sadly, a Chinese computer programmer found out it’s not a sure-fire winner this week, when he proposed to his girlfriend using exactly this tactic.

Apparently, according to local reports, the love-struck guy spent the equivalent of $95,000 on 99 iPhone 6 smartphones, and proposed to his girlfriend while standing in the middle of the carefully arranged iPhone-heart, holding a bunch of flowers. The answer was no.

There are no details on why she turned the iPhone fan down, but it could be she preferred Android, or didn’t think spending the rest of her life with a man who had just happily spent what the average Chinese worker earns in 17 years would be a good idea. Regardless, that leaves the presumably now single man with a lot of Apple iPhones. Still, at least they are in their boxes, so selling them off shouldn’t be difficult.

The proposal took place just before Singles Day in China, where singletons celebrate (or not) being unattached, while everyone else spends billions online, making November 11 the world’s largest online shopping day. Coincidence? Probably, unless an enterprising company came up with this as a ruse to gain attention.

Apple put the iPhone 6 on sale in China during October, after reportedly attracting 20 million pre-orders, along with massive queues outside stores, and rabid media attention.

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