Wednesday Roundup: Do Better with Search Engines

You can Up Your Search Engine Game

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Did you know that every minute of every day there are 571 new websites created? Of course there are some that are taken offline every minute too, but the newly created sites account for over 800,000 new sites every 24 hour period. If you’re running a website, whether as a small business or as a blogger, then that means you have a ton of new competition every day. That’s nearly a million new sites that are all vying for that coveted top spot on Google and other search engines. Fortunately, with a few tips you can do better with search engines. You just need to know what to do.

With today’s Wednesday Roundup, we will take a look at how we can improve our SEO, get our sites to the top of Google, all while we are creating better content. With just a few simple tweaks you can do better with the search engines, and you can see a significant increase in traffic to your site.

Analyzing the Secrets of Popular Blogs

If you want to learn chemistry, do you go out and start trying to determine all the different elements on your own, or do you start by looking at what other people have done? Likewise, if you want to climb Mount Everest, do you just look at a picture and say, “Hmm, that route looks good” and then hope for the best, or do you follow where those have gone before? Naturally you will start by analyzing what has worked in the past, and customize your plan of attack from there.

Michael Pozdnev has, fortunately for us, taken the time to do just that. He has a big post that goes through a bunch of the popular blogs online, and carefully analyzes them. But then he does us even more favors. He goes through and shows you how you too can analyze your competition, and how you can do better so that search engines point to your site. Keep in mind, it’s going to take time; these things don’t happen overnight.

Harnessing the Power of Local

If you read through Michael’s post, you will notice that there are heavy hitters that will be tough, if not impossible, to bypass in the search engines. So, you know SEO, now how do you get to the top? Aside from creating posts that are shared millions of times each, you likely won’t be able to do it. A bit depressing, but fortunately there’s a way.

Most people specialize in a particular area of the country. For instance, while my Wednesday Roundup posts are applicable to just about anyone that wants to do better with search engines, up their marketing, write better content, or enhance their leadership skills, my clients are localized. This means I can cut through a lot and target just those in the Billings, Montana area. James Anderson recently sent me a link to a post from Rahul Alim (complete with an infographic! Posted below) that talks about what you can do to enhance your search engine game by targeting local. If you’re a business, that’s where your market is, and that’s who you want to find you anyway! Take a look and see if you’re missing out on any of the key points.

It’s a Marathon, Not a Sprint

One thing that you will find, over and over, is that SEO and ranking better on Google take time. Another thing that you will run into, over and over, is that clients want to rank better immediately! With all new clients I tell them, it’s a marathon and not a sprint. We likely won’t see anything “good” going on for at least 6-12 months. That doesn’t mean we aren’t doing anything, it just means that we can only control what we can control!

Kia, from Digital Success Agency, sent me a link comparing SEO to dieting. It has a bunch of pictures and memes (yay memes!), and pokes fun at some of the fallacies around SEO. It’s a simple read, but packs a good punch. Most people wouldn’t think that they ate a salad for dinner so they should have lost 25-30 pounds, but they expect that since they optimized title tags they should rank better on Google. The author of the post, Aron Allen, points out that this is going to take time!

Sery Content Development Does Better with the Search Engines

If you’re an SEO, then you understand a lot of this already. We are glad we can offer insights and help you up your search engine game. If you’re a small business, you are probably trying to digest this and wondering how you’re going to find the time to implement everything. Here’s the good news: you don’t have to!

With every project and task, you have to ask yourself: can I eliminate it, delegate it, or simplify it? For your SEO work on your site, you just have to delegate it to us. Especially if you’re a small business in Billings, Montana that wants to get found online, we are here for you. Call Scott at 406-860-4407 or send an email to learn more about how we can help you.

Find this and more at customcreatives.com.























