Xiaomi entered the Indian smart TV market last year. In just some months the company became the No 1 smart TV brand in the country. Xiaomi is selling a number of smart TV models in India right now. Recently the company launched three new smart Android TVs in the Mi TV 4X Pro lineup. The TVs are - Mi TV 4X Pro 43-inch, Mi TV 4X Pro 50-inch, and Mi TV 4X Pro 65-inch. These are all 4K TVs. With these TVs, the company aims to make 4K televisions accessible for the masses.

Xiaomi's Mi TVs are extremely popular in India. This festive season the company sets record sales for its Mi TV category and sells over 5 lakh Mi TVs in just 24 days starting September 28. The company announced the sales numbers on Thursday. The company confirms that the milestone is achieved across "Diwali With Mi" on mi.com, Flipkart, Amazon and all offline channels. The company claims that "Mi TV is the highest-selling TV on Amazon and Flipkart during the shopping festival." Xiaomi also claims that "during the same period, Mi TV was also the highest-selling TV across Amazon and Flipkart."

Commenting on the achievement Eshwar Nilakantan, Category Lead - MiTV, Xiaomi India says, "Our Smart TV business was born in 2018 and it has flourished well in India. In a short span of time of three months since inception, we became the #1 smart TV brand in India and have continued our streak for five consecutive quarters. This is a testament to all the love from our Mi Fans where they helped us reach a monumental 500,000 in just 24 days. We believe, we are the first brand to achieve this milestone in less than a month and we are thrilled, and equally humbled by all the love we received from our customers."

Recently Xiaomi launched the Mi TV 4X 65-inch with an introductory price of Rs 54,999, Mi TV 4X 50-inch with Rs 29,999, and Mi TV 4X 43-inch with Rs 24,999 in India. These TVs come with Netflix, Amazon Prime Video support and Android 9 software out-of-the-box.