The company is well aware of the timing. This comes just a couple of weeks before Super Bowl LIII, right when some cord-cutters might be looking at TV service to get live coverage for the Rams-versus-Patriots showdown. YouTube knows you might explore options like DirecTV Now, PlayStation Vue and Sling TV, and it wants to be included in the conversation regardless of where you live. Your choice will still depend heavily on the channel mix you want and the devices you use -- it's just that location is no longer a deciding factor.