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You can sing it, wear it and now you can eat it - a Disney Frozen breakfast cereal by Kellogg's is being snapped up off the supermarket shelves.

Kellogg's has teamed up with Disney to launch the new cereal which has already created a blizzard of excitement in the US where it sold in six weeks, what Kellogg's forecast it would sell in six months.

The vanilla flavoured cereal is made up of fun snowball and snowflake shapes which are sure to capture the imagination at breakfast time.

The launch coincides with Frozen Fever which came to cinema screens earlier this month as a short feature shown before Cinderella .

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Frozen fever tells the story of Princess Anna, voiced by Kristen Bell, as she plans a birthday party for her sister Princess Elsa played by Idina Menzel but things go a little awry as Elsa catches a cold.