I’ve said this before and I’ll say it again; we currently are in a bear market but this does not change the fact how the Blockchain, Cryptocurrencies and the technology behind them, will change the world. As part of my series “Real World Applications of Cryptocurrencies”, I will be discussing how Online Ticketing Systems will be disrupted by the emergence of the blockchain and cryptocurrencies.

Online Ticketing Systems — Guaranteed Entrance Token (GET) Protocol

Overview

I’m willing to take a bet that the majority of you reading this post, have at least used an online ticketing system at least once. The online ticketing system market is huge. Just to put things into perspective, here are some numbers from statista (these include cinema, sport and music events and don’t include theater, museums, cabarets, comedy clubs, etc.):

The market (as detailed above) is estimated to be $33BN with an annual growth rate of 11% .

with an annual growth rate of . ~84M people are expected to attend music events in 2018.

people are expected to attend in 2018. ~64M people are expected to attend sport events in 2018.

The Problem

Despite how massive this industry is, there are critical downsides to both, the primary (original tickets issued) and secondary market (tickets re-sold after original purchase). Amongst others:

Lack of Transparency — This results in hidden additional costs. For example, in addition to the ticket face value, consumers are expected to pay a service charge, order processing fee and occasionally a facility fee; some or all not always visible when purchasing tickets. ( primary market )

— This results in hidden additional costs. For example, in addition to the ticket face value, consumers are expected to pay a service charge, order processing fee and occasionally a facility fee; some or all not always visible when purchasing tickets. ( ) Stakeholder Fragmentation & Collusion — Event organizers, promoters, venues and ticketing companies make up the value chain. Due to the amount of parties involved, there is often a fragmentation and lack of transparency. In turn, this often gives rise to collusion which causes a substantial mark-up over the “content creator original ticket price”. ( primary market )

— Event organizers, promoters, venues and ticketing companies make up the value chain. Due to the amount of parties involved, there is often a fragmentation and lack of transparency. In turn, this often gives rise to collusion which causes a substantial mark-up over the “content creator original ticket price”. ( ) Exorbitant Re-sale Prices — Secondary touts, scalpers and re-sellers purchase original tickets with no intention of attending events but only sell them on. This causes an excessive ticket price inﬂation on the secondary market. Just to give you an idea, according to a Europe Economics study in 2009, between 20–70% of events, have their tickets re-sold, at a mark-up of anywhere between 30–500+%. Governments and even artists themselves are attempting to combat this issue, to little or no avail. ( secondary market )

— Secondary touts, scalpers and re-sellers purchase original tickets with no intention of attending events but only sell them on. This causes an excessive ticket price inﬂation on the secondary market. Just to give you an idea, according to a Europe Economics study in 2009, between 20–70% of events, have their tickets re-sold, at a mark-up of anywhere between 30–500+%. Governments and even artists themselves are attempting to combat this issue, to little or no avail. ( ) Ticket Fraud — There is no guarantee that tickets bought from re-sellers are valid or authentic. Fraud is quite prevalent in this space, as many fans are denied event attendance due to their tickets never arriving, being fake or invalid. In just 6 months (between May and October 2017), Britons recorded losses of £1.66M (~$2.22M) from ticket fraud. ( secondary market )

— There is no guarantee that tickets bought from re-sellers are valid or authentic. Fraud is quite prevalent in this space, as many fans are denied event attendance due to their tickets never arriving, being fake or invalid. In just 6 months (between May and October 2017), Britons recorded losses of £1.66M (~$2.22M) from ticket fraud. ( ) Market Data Loss — Valuable user data (subject to permission) is lost, as eventual event attendees aren’t the original ticket purchasers. (secondary market)

The Proposal

Enter the GET Protocol.

The GET Protocol offers a blockchain-based smart ticketing solution that can be used by ticketing companies and event organizers to completely merge the primary and secondary ticketing market, and thus eliminating scalping. The protocol gives complete control over the sale and trade between ticket holders from the moment the first ticket is sold until the last ticket is scanned. Every ticket is guaranteed unique, which makes ticket fraud impossible.

The GET Protocol is being developed by the GUTS Tickets team. GUTS Tickets is an operational smart ticketing company based in the Netherlands. It has created a protocol to be used by existing (or new) ticketing companies as their back-bone to revolutionize online ticketing systems.

As a matter of fact, GUTS Tickets has trialled the GET Protocol (on the Ethereum Kovan testnet) in recent events, selling 40,000 ‘smart tickets’ successfully (as of June 4th). GUTS Tickets is aiming to launch on the Ethereum mainnet in Q3 and are projecting an additional sale of 160,000 ‘smart tickets’ by the end of 2018 and at least 1 million in 2019; all using the GET Protocol.

How It Works

Purchasing tickets and attending events works as follows:

Consumers purchase their tickets, using FIAT (i.e. USD, GBP, etc.) via a GET Protocol supported ticketing system; Cryptocurrencies will be supported in the future. These tickets are linked to a verified owner; the verification method is flexible. This eliminates part of ticket fraud, as when tickets are re-sold, ownership is transferred securely and promptly (more on this later).

As with tickets today, the buyer is issued a ticket with a ‘dynamic’ QR Code which is locked (i.e. can’t be viewed), up until just before an event starts. Once unlocked, the QR Code changes periodically, in order to prevent last minute re-sale.

In order to eliminate any chance of fraud, the QR Code disappears once it’s scanned.

The GET Protocol also facilitates a secure and fair way of re-selling tickets via a GET Protocol supported ticketing system. Event organizers can decide what discount/mark-up tickets can be re-sold, thus providing them control over the secondary market for protection against exorbitant prices. Additionally, since tickets are linked to one owner, when sold, the ownership of the ticket is promptly and securely transferred to their new owner.