



It’s not that their logical arguments are slightly more emotional than democratic logical arguments; they’re actually purposely avoiding logic altogether. Emotion is simply far more effective on their base than reason.

Here’s a quote to this effect from McCain’s campaign manager:

This election is not about issues. This election is about a composite view of what people take away from these candidates. — Rick Davis 1

Ah, and now we see why they’ve been running such an attack-based campaign. The actual strategy is to make people distrust Obama rather than talk about the issues. That’s a good way to go for them, actually; if they campaigned on issues they’d get slaughtered.

Here’s a good juxtaposition of the two approaches as seen through two hypothetical, in-character stump speeches:

Democrats

The reason you’re suffering right now is because of failed policies like, a, b, and c. I want to change those in the following ways: x, y, and z. This will make America more successful than repeating the failed policies we’ve had.



Here are twelve areas where our policies are better for 99% of Americans in the country. Point by point I’ve laid it out. If you vote for me you’ll see how effective this new approach will be. Please give me your vote in November.

Republicans

Doesn’t that guy just give you a bad feeling? Every time I see him up there talking about all the things he’s going to do, with a mass of cheering fans around him, I think, “Wow, something about this just ain’t right…” I ask you not to trust elaborate, well-articulated plans from people with no record of service; anyone can say anything.



Trust your gut. Trust the kind of people who have served this country like I have, who love its traditional values, and don’t want to see it fall into the hands of some slick-talking lawyer with a questionable past and questionable goals. When election day comes, you know what to do.

gg.

How to Appeal to a Mouthbreather

To win an election with non-thinkers you essentially have to flash images in front of them to get them riled up. Take the decision away from them and hand it to their biases, fears, and prejudices.

9/11

Twin Towers

White family hugging a white baby

McCain saluting the American flag (highlighting his war injury)

Terror camp

Bin Laden

Barrack smiling next to an attractive blonde who is also smiling

A mushroom cloud

A weeping mother seeing off a soldier

McCain in the POW camp

Palin taking her kids to a hockey game

McCain and Palin sitting together in church

Then ask them who they want to vote for: Some possibly Muslim guy who’s nothing but a good public speaker (wasn’t Lucifer charismatic too?), or a war hero who loves babies?

This is a win for Republicans.

The only way to counter this is to directly attack the strategy and the liars themselves. If Obama’s campaign continues to try and play the purity game they’re going to lose in November. It’s that simple.:

Links

1 [ Rick Davis Says The Campaign Isn’t About Issues | washingtonpost.com ]