Boston.com:

Ever since John McCain discovered "Joe the Plumber," he has exalted "small business" owners -- inviting them to announce their professions on signs at rallies -- as the country's only virtuous economic movers.

But now McCain has begun to define the term upward, leaving no mogul or tycoon behind.

On Thursday in Sarasota, Governor Charlie Crist introduced J. Robert Long, the CEO of Marine Concepts as a "small businessman." The man McCain dubbed "Bob the Boat Builder" spent, as Crist noted, most of his career at Wellcraft Marine, which reported revenues of $67 million last year, according to Yahoo! Finance.