Network marketers can be thought of as one of two types: alpha’s and beta’s. Which are you? If you’re not sure, here are some traits or ways that people generally think of the two personalities:

Alpha’s – natural leaders, charismatic personality, knows what they want and goes after it, knows who they are, confident, indifferent, make fast decisions, competitive, take on more stress, a bit obsessed with timeliness

Beta’s – followers, less competitive, steady workers, creative, relaxed, lower stress levels, patient, tolerant, plan ahead, productive under stress, social, flexible, may tend to procrastinate

Now let’s add some aspects that you may not have thought about, and envelop them within network marketing.

Beta’s – Primary objective is to be protected and cared for. They seek out an Alpha to follow in the belief that everything will be alright if they follow the Alpha’s lead. The “done for you” systems really appeal to Beta’s.

Alpha’s – Primary objective is to reproduce. They seek out effective systems, optimize them to fit their specific needs, and train their team in the hope of developing other Alpha’s. They take care of Beta’s because they know the future Alpha’s will be produced from the Beta’s (their team).

By now you should have some sense of whether you’re more Alpha or Beta. Don’t worry, both types can make a lot of money. However, the Beta’s income will always be dependent on the Alpha’s.

For most people that’s fine; they’re only after an extra couple hundred bucks a month to help with day to day expenses. As long as the Alpha stays in place, meeting your objective can be fairly straight forward. Be careful, though, if your Alpha retires, dies, or otherwise leaves their position. If that happens, you’ll need to find a new Alpha to survive.

If you want that true break-away income, it’s far easier to obtain if you’re an Alpha.

So if you’re a Beta, but want to become an Alpha, what do you do? Here are a few suggestions to help with your transformation:

Find some Alpha’s you admire, and model what they are doing. Do they have a blog? Do they excel in a particular type of marketing? What do they do to obtain leads? What is their presence like on Facebook?

Invest in yourself. You know you better than anyone be honest. Do you have issues with procrastination? Are you terrified of speaking in front of others? Is “organization” one of those words you heard once on foreign documentary? In this day and age of online everything, whatever your issue is, there’s a course out there to help you get past it. If Helen Keller can overcome being blind and deaf to become an international sensation and hero to thousands, you can definitely overcome your shyness, lack of focus, whatever. Don’t let those issues be your excuse not to succeed.

Evaluate your strengths and passions. There’s an inherent tendency to be good at things you enjoy. While you need to overcome debilitating issues (or find someone else to take of those things for you), you should focus on building upon your strengths. Find or create a system that will leverage your giftings. Do you like to write? Are you a computer nerd? Like to talk with people one on one? Enjoy hanging out online? Like having parties? Each of those examples could be the cornerstone of an awesome system.

Realize you don’t have be an expert. You’re objective is to be enough Alpha to attract Beta’s. Regardless of what you think, you’re not in competition with the guru’s of the world. The people you recruit don’t even know those people exist. All you have to do is stay three steps ahead of your target market. As you continue your growth, you’ll naturally attract higher caliber people, but that will come naturally at your own speed of development.

Learn, learn, learn. Grow, grow, grow. The world needs you to be the best you possible. As you grow, your passion can’t help but infect others. There’s an almost magnetic attraction to people who are passionate about something. And if that something is a way to make money, you’re sure to have people who will want to follow you (your Beta team) to find out how they can be more like you (their Alpha).

As you transform into a powerful Alpha network marketing leader, realize that your purpose has also changed. Your objective, your responsibility, is to replicate yourself. That means training your team, and looking for those Beta’s who are also budding Alpha’s. Reach out to them, show them special attention and mentor them in their development. How? Use your own progression as a blueprint that they can follow.

Make it easy on yourself – invest in systems designed to help you. You can do this the hard way (by yourself), or the easy, fast way by learning from those that have already made the transformation and figured out all the shortcuts. My favorite system is MLSP , and they have a great two week trial to test drive their system. Even if you choose not to continue your membership, the amount of training they have in the back office will get you well on your way to becoming that true Alpha leader you’re destined to be.

Tags: alpha leader, attraction marketing, leadership, MLM, MLM success, network marketing, network marketing system