If you want publicity, stoke outrage.

It’s a strategy that’s worked for political leaders and is now being embraced by the folks promoting a documentary titled Our Leader: The Idiot about the presidency of Donald Trump.

A billboard featuring the film’s name and an unflattering portrait of the nation’s 45th chief executive is causing quite a stir in Union Township, with Trump supporters calling to voice their outrage over the display, according to a story by NJ101.5.

But township officials have gone to great lengths to remind upset residents that the town has little recourse to control a privately owned billboard on private land. The political activist who bought the billboard told News 12 New Jersey that he paid $1,000 for the message, according to the NJ101.5 story.

Quote of the Day: “It’s something that’s caused a stir here.” — Union Township spokeswoman Natalie Pineiro, on a billboard promoting the anti-Trump film ‘Our Leader: The Idiot.’

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