On Feb. 22, One Piece characters shocked the world with their silky smooth faces when international home goods company Kai Group announced its collaboration with the best selling manga in the form of the new Xfit (pronounced “cross fit”) razor campaign. Check out the promotional video and rough translation below:

Zoro: Thanks to the five blades, it cuts so effortlessly.

Luffy: OoooOOOOooohh!!

Sanji: This is the shit. So this is Xfit.

Law: You guys look different from usual.

Luffy: You try it, Traffy!

Law: Maybe I’ll switch to Xfit too…

Luffy: Use it for two months and then FULL CHANGE! When you buy a Xfit, you can get our original goods, too!

Sani: The three pack is also damn awesome.

Luffy: Don’t miss it!

All: Xfit!!

The campaign includes six miniature One Piece figurine stands featuring Luffy (in two different poses), Zoro, Sanji, Law, and Chopper. The razors come in red or blue, and the packaging will have special illustrations of either Luffy or Law on the front. The razors, including four disposable blades, sell for ¥700 ($6.25) each.

In addition, two large stands of Luffy and Nami are also available in limited quantities and cost ¥2500 ($22.31) each.

Kappei Yamaguchi, the voice of Usopp, conducted an interview with a representative of the Kai Group in his special column on the official One Piece website. The representative, coincidentally named Oda, explained that the reason they decided to develop a One Piece-themed campaign is because they feel that the Xfit is revolutionary to the shaving industry in the same way that One Piece is to the manga world. He also mentioned that, unlike many disposable razors, the Xfit is made in Japan, so the company wanted to team up with another heavyweight national brand like One Piece. When asked about the various promotional illustrations and posters used in the campaign, the representative described how they tried to stay true to each character’s personality — Zoro is impressed by the five blades, Chopper praises their hygiene, and Nami likes the price. You can check out the full interview (in Japanese) on the official One Piece website.

SOURCE: Official One Piece website, Kai Xfit campaign homepage