Internet service needs to be treated for what it is: a utility. If ISPs are allowed to drop net-neutrality, the internet will look more and more like guilded age railroads in ways both subtle and severe. Consumers can use a "Net-Neutral" label as a standard of service. Service not meeting the "Net-Neurtal" standard can be treated as broken. Consumers can band together and refuse to pay ISPs for broken service as defined by the "Net-Neutral" label. Payments can resume when certification is regained.