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Right now, University of Toronto psychology professor Jordan Peterson is the world’s most-read Canadian author. Given that he also narrates his own audiobooks, it’s possible he may currently be buzzing through more earbuds than any other Canadian voice.

Although he first rose to international prominence as an opponent of gender-neutral pronouns, Peterson’s new book, 12 Rules for Life, is largely his take on what is most “valuable” in life. And it is tearing up the charts, with Penguin Random House already deeming it one of their top performers.

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Below, the latest stats on the world’s most popular piece of CanLit.

It’s currently Amazon’s most read (and most sold) nonfiction book

As the unstoppable online force that has taken a merciless scythe to brick-and-mortar booksellers, Amazon generally has its finger on the pulse of what people want to read. And this week, 12 Rules for Life is not only the “most sold” work of nonfiction, it’s also the “most read,” a measure of how many people are currently reading electronic editions of the book. It’s the first Canadian book to rank this highly on Amazon since Margaret Atwood’s A Handmaid’s Tale experienced a 2017 resurgence inspired, in part, by its adaptation as a Hulu series. Most notably, 12 Rules for Life is also Amazon’s number two top-selling book of 2018 so far. The only title to outrank it is Michael Wolff’s Fire and Fury, an account of the first months of the Trump White House.