December 2013 edition

2015 edition now published.

Amazon.com is the self-styled “Greatest Store on Earth.” It’s been said that Amazon aims one day to sell everything to everyone.

Exactly how much choice do you have when shopping with Amazon?

Today Amazon sells over 200 million products in the USA, which are categorised into 35 departments. There are almost 5 million items in the Clothing department, almost 20 million in Sports & Outdoors, and over 4 million Office Products. There 7 million items in the Amazon Jewelry department, 24 million in Electronics, 1.4 million products in the Beauty department, 570 thousand Baby products, and 600 thousand Grocery items.

That’s in the USA. This table lists my estimates of the number of products offered on the main Amazon websites around the world.

Amazon.com USA 232 million Amazon.co.uk UK 132 million Amazon.de Germany 118 million Amazon.fr France 99 million Amazon.co.jp Japan 95 million Amazon.it Italy 70 million Amazon.es Spain 67 million Amazon.ca Canada 41 million Amazon.in India 18 million Amazon.com.mx Mexico (Kindle Store) 2 million Amazon.com.br Brazil (Kindle Store) 2 million Amazon.cn China 1 million

Companies exporting with World Wide Access have the option to reach Amazon shoppers in seven countries including the top five on this list; the USA, UK, Germany, France, Japan, Canada and China.