Here’s what Mark Zuckerberg and Facebook haven’t said in regards to the Cambridge Analytica data breach of 50 million users.

No one is saying Facebook was hacked, so why call it a breach? The Bergs — Mark and Sheryl Sandberg — sold that user information to Cambridge Analytica. This is the sneaky business model of all social media.

The most innocent example of this sale looks like this. You do a search for a trip to Europe, and then your Facebook page is filled with ads for European travel. That’s the tip of the iceberg.

Truth is you never have to check in on Facebook, if you have a smart phone, then they know where you are and basically what you are doing. Chances are they know what the conversation was and can go back and listen if needed.

There is no such thing as a free lunch. You don’t pay for social media, so the currency for this service is your information.

Do you believe this was the first time a Silicon Valley company — Google, Instagram, Twitter, Snapchat, Facebook, et al — sold your information to a client? I say client because that’s what Cambridge Analytica was to Facebook.

You much realize we are living in a world that allows many companies and the government to know most everything about us and its given freely by us. For most there is little consequence to that idea, until it is and then it is too late.

So here is the delicate balancing act that will play out with the Facebook/Cambridge Analytica debacle. There will be limited grandstanding by politicians and governments, but there will be little new information released, for the simple fact that no one in government wants you to know that your Constitutional protection to privacy has been stamped null and void with all these new flavors of social media technology.