Kermit Lynch. Alice Feiring. Jay McInerney. All wine heroes. But the one person who inspires me every time I drink wine, write about wine, and think about wine? That would be Dr. Steve Brule. Never heard of him? People, c’mon.

The enlightened know he was a character played by John C. Riley on the classic Tim and Eric Awesome Show, Great Job!, which ran on Adult Swim from 2007 to 2010. Dr. Brule only had one special report from wine country in the series’ five seasons, but damn was it special. Dr. Brule was not a man in a suit civilly sipping Cabernet Sauvignon, quipping about tannic structure. He was a cable access reporter gone rogue, stained purple from teeth to toes, yelling the now infamous rally cry “SWEET BERRY WINE!!!” It ripped at snooty wine culture while illuminating a universal truth: Wine is delicious and fun to drink.

So, when I heard Eric Wareheim, the co-creator of Tim and Eric and the lovable Big Bud of Master of None, was releasing an actual “Sweet Berry Wine,” I was skeptical. Anyone familiar with Tim and Eric would have probable cause to believe it was a hoax; perhaps a new Cinco product, or a prank from Wareheim himself, a dude who used to regularly caption wine as “bottles of piss” on Instagram. Anyone into wine could quickly relegate it to the laughable category of “celebrity wine,” one of the hottest ways to diversify portfolios since pop stars cornered the perfume market. And in the rare crosshairs of Tim and Eric fan and wine writer, there was me: impractically wanting a bottle of wine that could be joyfully gulped, paid homage to Dr. Steve Brule, and was like, well-made.

The release is one of four coming this fall from Las Jaras, Wareheim’s project with up and coming winemaker, Joel Burt. Like many modern California winemakers, Burt draws inspiration for Las Jaras from the 1960’s and 1970’s, when the Golden State reigned supreme with lower alcohol, higher acidity, and terroir-driven wines. Along with that old school style comes low-intervention winemaking practices, meaning they use as little chemicals as possible in both the vineyard and the cellar. “Our mission is to show people that wine isn’t boring. You can have a lot of fun with it, and it doesn’t have to be so serious,” Wareheim told me last week while tasting the wine at his home in Los Angeles. “But it’s also our mission to make really good, clean wines. Not novelty wines.”