What were people searching for in 2018? Which are the keywords with the highest search volumes in USA, United Kingdom, Germany or Spain?

We dived into KWFinder database to find the top 100 keywords with the highest search volumes globally and in the following 11 countries:

United States

Germany

United Kingdom

Spain

France

Australia

Canada

Netherlands

Italy

Russia

Slovakia – because we are local patriots 😜

We picked the top 20 for each location and included them in this blog post.

Download the list

Download the full report with the top 100 keywords and their average search volumes.

🔞 We haven’t included NSFW keywords in the top 20 lists, but they are included in the downloadable list. You have been warned 🙂

Data background:

All the data is from KWFinder based on average search volumes in 2018 We haven’t included close variant keywords in the top 20 lists The downloadable list may include close variants The list is a Google spreadsheet file

Global

# Keyword Search Volume

1. facebook 1,680,000,000 2. youtube 1,680,000,000 3. google 755,000,000 4. gmail 414,000,000 5. amazon 277,000,000 6. google translate 277,000,000 7. hotmail 277,000,000 8. translate 227,470,184 9. アマゾン 226,691,537 10. weather 226,666,607 11. фьфящт 226,636,414 12. facebook login 185,000,000 13. traductor 151,165,524 14. yahoo 151,000,000 15. вк 124,000,000 16. ebay 124,000,000 17. instagram 123,778,505 18. google maps 122,991,916 19. dr 101,479,244 20. whatsapp 101,030,023

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United States

# Keyword Search Volume

1. facebook 226,000,000 2. youtube 185,000,000 3. weather 124,000,000 4. amazon 101,000,000 5. google 101,000,000 6. gmail 55,600,000 7. google translate 45,500,000 8. ebay 37,200,000 9. walmart 37,200,000 10. yahoo mail 37,200,000 11. yahoo 37,200,000 12. google maps 24,900,000 13. cnn 24,900,000 14. espn 20,400,000 15. target 20,400,000 16. fox news 20,322,782 17. news 16,649,990 18. instagram 16,649,990 19. best buy 16,600,000 20. hotmail 16,600,000

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Germany

# Keyword Search Volume

1. youtube 45,500,000 2. facebook 45,500,000 3. amazon 37,200,000 4. google 30,400,000 5. bild 24,900,000 6. wetter 20,503,233 7. ebay 20,400,000 8. übersetzer 16,649,990 9. gmx 13,600,000 10. translator 9,140,000 11. google maps 9,140,000 12. web.de 9,140,000 13. tonline 9,140,000 14. tran.sl 9,140,000 15. immobilienscout 6,120,000 16. google translate 6,120,000 17. nachrichten 5,005,609 18. mobile 5,000,000 19. gmail 5,000,000 20. news 5,000,000

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United Kingdom

# Keyword Search Volume

1. facebook 68,000,000 2. youtube 55,600,000 3. bbc news 37,200,000 4. google 30,400,000 5. hotmail 24,900,000 6. ebay 16,600,000 7. login on facebook 16,600,000 8. gmail 16,600,000 9. daily mail 16,600,000 10. amazon 16,599,990 11. weather 13,659,514 12. amazon uk 13,600,000 13. ebay uk 13,600,000 14. google translate 13,600,000 15. bbc sport 13,600,000 16. argos 13,600,000 17. bbc weather 9,140,000 18. google maps 9,140,000 19. bbc 9,140,000 20. gumtree 6,120,000

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Spain

# Keyword Search Volume

1. facebook 45,500,000 2. traductor 30,400,000 3. youtube 30,400,000 4. marca 20,400,000 5. hotmail 20,400,000 6. google 16,600,000 7. amazon 16,600,000 8. tiempo 13,621,445 9. el pais 11,100,000 10. el mundo 11,099,994 11. milanuncios 7,480,000 12. la caixa 6,121,490 13. mundo deportivo 6,120,000 14. el corte ingles 6,120,000 15. el tiempo 6,120,000 16. la vanguardia 5,005,609 17. google traductor 5,000,000 18. zara 5,000,000 19. google maps 5,000,000 20. el confidencial 4,095,355

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France

# Keyword Search Volume

1. facebook 101,000,000 2. youtube 55,600,000 3. le boin coin 45,500,000 4. gmail 24,900,000 5. google 24,900,000 6. google traduction 24,900,000 7. hotmail 20,400,000 8. amazon 20,400,000 9. programme tv 20,261,753 10. pole emploi 13,600,000 11. yahoo 13,600,000 12. orange 11,100,000 13. cdiscount 11,100,000 14. météo-france 9,140,000 15. la banque postale 9,140,000 16. outlook 9,140,000 17. yahoo mail 9,140,000 18. caisse d’allocations familiales 7,480,000 19. google maps 7,480,000 20. portail orange 7,480,000

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Australia

# Keyword Search Volume

1. youtube 16,600,000 2. facebook 16,600,000 3. google 9,140,000 4. hotmail 6,120,000 5. gmail 6,120,000 6. weather 4,999,820 7. ebay 4,090,000 8. google translate 4,090,000 9. facebook login 4,084,965 10. gumtree 3,350,000 11. google maps 3,350,000 12. news 3,350,000 13. melbourne weather 2,740,000 14. bom 2,240,000 15. nba 2,240,000 16. jb hi fi 2,240,000 17. abc news 2,240,000 18. translate 2,238,481 19. real estate 1,831,240 20. sydney weather 1,830,000

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Canada

# Keyword Search Volume

1. facebook 30,400,000 2. youtube 24,900,000 3. google 13,600,000 4. hotmail 11,100,000 5. gmail 9,140,000 6. google translate 7,480,000 7. weather 7,475,697 8. google maps 6,120,000 9. facebook login 6,120,000 10. canadian tire 5,000,000 11. kijiji 5,000,000 12. netflix 3,350,000 13. acces d 3,350,000 14. walmart 2,740,000 15. yahoo mail 2,740,000 16. best buy 2,740,000 17. nhl 2,740,000 18. msn 2,240,000 19. yahoo 2,240,000 20. news 2,240,000

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Netherlands

# Keyword Search Volume

1. youtube 11,100,000 2. facebook 11,100,000 3. google 7,480,000 4. marktplaats 6,120,000 5. telegraaf 6,120,000 6. translate 6,120,000 7. hotmail 6,120,000 8. google translate 5,000,000 9. gmail 4,090,000 10. ad 2,740,000 11. maps 2,740,000 12. funda 2,740,000 13. weer 2,736,829 14. nu 2,240,000 15. google maps 2,240,000 16. ing 1,830,000 17. rabobank 1,500,000 18. wehkamp 1,500,000 19. instagram 1,220,000 20. nos 1,220,000

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Italy

# Keyword Search Volume

1. facebook 83,100,000 2. youtube 37,200,000 3. traduttore 30,400,000 4. meteo 24,900,000 5. libero mail 20,400,000 6. google 20,400,000 7. amazon 20,322,782 8. gmail 16,600,000 9. diretta 13,600,000 10. subito 11,100,000 11. libero 9,140,000 12. alice mail 9,140,000 13. serie a 9,140,000 14. trenitalia 9,140,000 15. repubblica 9,140,000 16. ansa 9,140,000 17. stasera in tv 9,140,000 18. ebay 7,480,000 19. hotmail 6,120,000 20. unicredit 6,120,000

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Russia

# Keyword Search Volume

1. вк 83,100,000 2. яндекс 30,400,000 3. ютуб 30,400,000 4. переводчик 24,900,000 5. погоды 24,900,000 6. майл 11,100,100 7. авито 9,140,000 8. vk 9,103,228 9. вконтакте 7,480,000 10. youtube 7,480,000 11. сбербанк онлайн 6,120,000 12. инстаграм 6,120,000 13. вк вход 6,120,000 14. новость 6,120,000 15. mail 6,120,000 16. инстаграме 5,000,000 17. али экспресс 5,000,000 18. перевести 4,090,000 19. дневник ру 4,090,000 20. госуслуги 4,090,000

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Slovakia