CEO pay is at record levels and may affect more than just company bankrolls. Across five studies, we measured consumer (Studies 1 & 2) and employee (Studies 3a & 4) perceptions about a hypothetical company described as having a high (350:1) or low (25:1) CEO-to-worker pay ratio. People indicated being less likely to purchase products and want a job from high-ratio (vs. low-ratio) companies (Studies 1 & 2). Further, global impressions of high-ratio companies were more negative, and these companies were seen as less employee oriented, though not less innovative by both consumers (Studies 1 & 2) and employees (Study 3a), even when controlling for individual compensation levels (Study 3a). Additional results support the possibility that perceived ratio fairness mediated the link between ratio and these judgments (Studies 2 & 3a). Further, using real-world employee ratings, Study 3b found that CEO-to-worker pay ratios are negatively correlated with employee ratings of work-life balance and compensation—findings that held controlling for company size and profits. Finally, we found that the salience of CEO responsibilities moderated the link between CEO ratio and employee perceptions by improving negative perceptions of high-ratio companies (Study 4). Implications and important future directions are discussed. (197 words).