Our ICO ends in September and we’ve got no doubts that it will run and end successfully. But what are we going to do next? Let’s study our strategy.

As you know, WONO is a very ambitious project, so first we’ll need much time for the development of the platform itself. By the beginning of August we’ll have a proof of concept, but this product will be quite far from the version for the market release.

By the end of September our development team should end the testing of the WONO PROTOCOL core, the bundle of Ethereum smart contracts which are used to implement the basic business logic of the platform: asset and user profile publication, deals signing, insurance, arbitrage — all types of contracts for rentals and freelancing.

In October the PROTOCOL is going to be published and available for studying on testnet. Then development team will start working on WONO API and WONO CLIENT, important tools which create the user interface to create smart contracts and operate them — and first drafts will be available by December. Development and testing of API and CLIENT will end by May, 2019 and then we’ll be ready for launch.

During all stages of the development we’ll attract users and incentivize them to list their assets offchain, building a community of early birds. Once the test launch happens, all these users will be able to cooperate within the test network to check renting out, hiring and exchanging assets processes. New user registration will be unavailable during the test period.

Spring is when the massive marketing and PR campaign will start, introducing the market release in July, 2019. That’s when the WONO will start its world expansion. Our strategy is now written by Benedict O’Leary, an experienced business development manager who was in charge of the Booking.com’s conquest of the difficult Russian market.

At the very first stage we’ll be focused on California: Los Angeles, Venice, Santa Monica, Vista and San Francisco. The reason is simple: the popularity of sharing services in CA is one of the highest in the world. We mean the targeting of our marketing activities — the asset listing will be open for anyone from all over the world.

After we manage to list at least 500 assets, we’ll start the next stage of expansion which is supposed to be completed by the end of the 2019 — rolling out in 5 major cities of the USA: New York, Boston, Orlando, Miami and Chicago. The target is 5000 assets listed.

The 2020 New Year eve we plan to spend on board of the plane to the Western Europe. Alongside with the scaling in the USA we’ll begin the marketing and PR campaign in London, Paris, Rome, Barcelona and Berlin. It’s crucial for us to build a transatlantic infrastructure to give our users the main advantage of our platform — freedom of borderless sharing — as soon as possible.