If you're wondering if the team behind the ad is aware of the alternate meaning of "bang," the answer is yes.

"If your question is did we seek purposely seek out verbiage to create out a double-entendre, then I'd say perhaps," spokesperson Jamie Cartmell told BuzzFeed Canada, via email.

"In the end however, the goal of any ad is to cut through the clutter. By virtue of your email I'd say mission accomplished."

Well played, B.C. Lions.