I’m a sucker for go find it marketing (technical term), and in the absence of a local playoff series, a National Championship, or an NFL team that can draft that one player who will put them over the top this spring, I’ll take what we can get– free hats, with potentially free Phillies tickets.

It all appears to be a part of MLB’s #CapsOn hashtag, encouraging baseball fans to… wait for it… wear their caps. Clever. The Phils are also encouraging people to follow them on Snapchat, so there may be more in store if you pay close attention, or they may just be tipping off locations.

Anyway, get out there and look for hats, even if they are leaving the rubbish 9Fifty series snapbacks in lieu of a low crown on-field version. Yuck.