A new Facebook ad from possible 2020 presidential candidate Howard Schultz gained attention online over a line saying "the majority of Americans are Americans."

Schultz, who has said he may run as a centrist independent, has based his potential candidacy on a message of nonpartisanship. Schultz has taken socially liberal and fiscally conservative positions, insisting that both Republicans and Democrats are too extreme to govern. The former Starbucks chairman and billionaire businessman has made the national debt a central issue of his possible run.

In the Facebook ad, Schultz writes: "The majority of Americans aren't Democrats or Republicans, the majority of Americans are Americans."

The line drew mockery online from observers who thought the statement that most Americans are American was rather obvious.

I don't know if Howard Schultz has settled on a campaign slogan yet, but "...the majority of Americans are Americans" is certainly a choice pic.twitter.com/LBImTznAuh — Josh Billinson (@jbillinson) April 20, 2019

How is this real? https://t.co/mMA2rGa4PL — Yashar Ali 🐘 (@yashar) April 21, 2019

This sucks for the minority of Americans who apparently aren’t https://t.co/ZuNrEHiJPo — ryan teague beckwith (@ryanbeckwith) April 20, 2019

the genius centrist settles on tautology as his ideology https://t.co/F6LQwQL7dz — Michael Paul (@mjp39) April 21, 2019

It’s like if you asked a computer to algorithm a campaign then just let the computer lead. https://t.co/BnolIirLZC — (((Josh Manning))) (@GIJoeMontana) April 21, 2019

When being rich is considered a qualification, you have the wrong qualification. "The majority of Americans are Americans" is just the right level of dumb. This is along the lines of "the ceiling is the roof," but at least that billionaire isn't running for president. https://t.co/ykKfyVnzBz — Quisto Settle (@QuistoSettle) April 21, 2019

During a contentious interview with MSNBC's Ali Velshi and Stephanie Ruhle earlier this month, Schultz said he was "cautiously optimistic" about running for president.

A representative for Schultz did not immediately respond to a request for comment from NBC News.