The publicity stunts keep coming in the build-up to Destiny. First we had Google Street View in space, then we had a live action trailer and now they've recreated iconic artwork high above Earth.

UK Youtuber Alan Ismail (aka MoreConsole) teamed up with Activision to recreate the moment The Traveler arrived above Earth.

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Ismail launched a weather balloon in to near space to successfully recreate one of the iconic images from Destiny. The images were captured by a high-altitude weather balloon 107,841 thousand-feet above Earth.

“What better way to celebrate the Traveler, which plays a crucial role in the story of Destiny, than by bringing one of the most iconic images of the entire campaign to life? I’m excited to have created something unique that celebrates the scale and vision of the game. I imagine seeing the Traveler actually hovering over Earth will get lots of gamers in the mood to finally start playing for real when the game goes on sale next Tuesday,” commented Ismail.

View the making of video below

n Destiny’s lore, the discovery of The Traveler heralded Earth’s Golden Age, during which a lost civilisation explored the Solar System and built colonies on Mars and Venus. Players find a world where the Golden Age has collapsed and The Traveler hovers ominously over the last safe city on Earth.

PR companies around the world must be looking on with some concern, because the Destiny pre-launch publicity keeps setting the bar higher. "You'll never guess what they've gone and done now, they've only gone and recreated the bloomin' cover art in space."

As a spectator, I for one welcome the impending oneupmanship and the entertainment value it will bring.

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Destiny is released on Playstation 4 and Xbox One on the 9th of September 2014

Online Editors