Among current APP developers, to make progress, an adjusted APP business development strategy is required . To increase the visibility of your app, you only need to redouble your efforts. Creating an app and building the platform as a strategic business plan can help you grow faster. The design impresses you, it works perfectly on every device you test it on, and you don’t see any competition.

ASO 2020–9 Tips to Inncrease App Downloads

Mobile app development itself is only half of the competition. To develop business for your app and get the most downloads, and get the leading app ranking, then you must first work hard to promote the app. All you have to do is keep trying to attract the attention of potential users.

In 2017, APP downloads were 178.1 billion times. It is estimated that by 2022, this number will reach 258.2 billion APP downloads. These high numbers indicate that APP has a huge market.

Fortunately, various effective methods can help more users download your APP. Here are 9 tips that can help you increase your APP download marketing workload, and you should track success metrics:

Ways to Improve App Store Optimization (ASO)

APP Store Optimization (ASO) is a method to improve the visibility and quality of product pages in the APP store.

Focus on keywords: Use only titles and keyword phrases that you include in 100 characters.

Use only titles and keyword phrases that you include in 100 characters. Include the appropriate keywords in the title: a short title.

a short title. Mention a compelling description: explain its benefits in clear and concise language.

explain its benefits in clear and concise language. Screenshot driver download: For iOS APP, upload up to 5 screenshots, for Android APP, upload up to 8 screenshots

1. Improve your social media processes

As we all know, 70% of millennials buy products or services after being inspired by influencers. In addition to a decent strategy, the technique takes time. Attracting more followers on social media profiles will help increase app downloads.

2.No crash app

If your users download your app and quickly discover problems, they will leave bad reviews and comments, preventing potential users from trying your app. To prevent this, you should take the initiative and provide it to dynamic testing before showing the app to the public. Remember that you should always respond to users, despite positive or negative reviews.

3. Stay online

Full online status can support drive downloads by increasing your app awareness. This is also important for App Store optimization. Commercial websites that match paid search ads will generate useful backlinks, social and reviews.

The development of a website allows you to educate potential customers about your app from a central platform. Here you can:

Blog post

Feature screenshots and key features

Manage email to foster email

4. Email marketing

With 3.8 billion people using email in 2018, it is unreasonable not to capture the benefits of this “traditional” marketing approach. You can successfully connect to potential users, and depending on the age of your target audience, this method will prove to be completely effective.

5. Launch Free App

Another great business growth strategy to get higher downloads is to make your app free at launch. This may seem easy, but it will greatly increase your chances of getting more downloads.

The interaction time will be extended, and the App Store / Play Store will reward you by improving the app ranking. As a result, your app will be more visible, so you will see an increase in app installs.

6. App Ratings and Reviews

If the app has a good reputation, users will be more motivated to download the app. If you have poor reviews or low reviews and ratings, the growth rate will be very low. Android APP development and iOS APP development will incorporate reviews and ratings into accounts to rank apps.

Increasing the visibility of the APP store is only part of the increase in downloads. After users find your app, you need to assure them that your app is relevant and reliable enough to download.

When it encourages users to rate and comment on your app, use push notifications in the app when appropriate. Of course, you can avoid negative reviews and ratings by giving users a pleasant experience.

7. Use videos to promote your app

It is necessary to make promotional videos for your app. If you want to go like this. There are many ways to do this:-

Create compelling app previews for your app

Tell the story of your app with video

Create a six-second method series

Localize Google Play Store Video

Video of using APP on APP’s website

Create a YouTube channel for your app

Send video with review request to blog

YouTube videos using APP in email signature

Use video ads to drive installations on Facebook and other ad networks

Share videos of your app on startup-videos.com

8. Launch Free App

Another great business growth strategy to get higher downloads is to make your app free at launch. This may seem easy, but it will greatly increase your chances of getting more downloads.

The interaction time will be extended, and the App Store / Play Store will reward you by improving the app ranking. As a result, your app will be more visible, so you will see an increase in app installs.

9. Online Content Target

Building and owning a strong online presence can help you attract more people and provide your app to new customers. However, please be careful to target your content to the right audience, as not all social media channels are handled by the same age group. Also, find an opportunity to respond to your followers and ask them to explain, as this will let them know your concerns about their evaluation.

in conclusion

These nine tips can help you generate more downloads for your app. Your app marketing efforts begin on the day you plan to go public. Give it an ASO friendly name and use the following steps to improve your app’s rating and retention rate.