Beloved fast-food fried-chicken chain Popeyes, founded in a New Orleans suburb, is known for its Cajun-seasoned chicken, sides like red beans and rice and mashed potatoes and gravy, and catchy jingle from musician Dr. John. And now, it’s got a new chicken sandwich.

Launched at all of Popeyes’ 3,000-plus restaurants nationwide in August, the $3.99 sandwich, which the Miami company claims is its “biggest product launch in the last 30 years,” has changed the chicken landscape.

In fact, it’s created an all-out war.

The Popeyes sandwich closely resembles, in structure anyway, the Chick-fil-A chicken sandwich — a bun, patty, pickle composition. No wonder it has taken on Chick-fil-A on Twitter, and been absolutely merciless.

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