If you haven’t seen enough of the Uber logo on cars around Bay Area streets and highways, get ready. You’re about to see a lot more of Uber everywhere you look.

Uber is breaking out the checkbook to spend as much as $500 million on a worldwide ad campaign, which is part of the ride-sharing company’s effort to fix an image damaged by at least a year’s worth of corporate controversies, according to a report from the Information.

The campaign, which is mostly centered on the United States, has actually been going on since May, and has included spots with Uber Chief Executive Dara Khosrowshahi riding in an Uber vehicle. Khosrowshahi took over as Uber CEO last year, replacing company co-founder Travis Kalanick, who stepped down after a spate of controversies at the ride-sharing company.

The matters haven’t ceased under Khosrowshahi’s watch. In May, a female former Uber software engineer sued the company over allegations of sexual harassment in the workplace. Last week, an Uber driver in Denver was arrested after police said he fatally shot his passenger. After persistent reports of sexual assaults by its drivers, Uber also recently launched a new “panic button” that lets riders dial 911 directly from within the Uber app.

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And if you haven’t seen one of the Uber ads yet, just watch Game 3 of the NBA Finals between the Golden State Warriors and the Cleveland Cavaliers Wednesday night. The Uber ads are appearing throughout the Finals, and in primetime TV programming.