Today AT&T’s chief Randall Stephenson opened up more about the future of DIRECTV NOW and the new DIRECTV streaming version launching in 2019. Part of that talk revolved around plans to charge $50 to $60 a month for DIRECTV NOW after thinning it out.

During a talk at UBS Global Media and Communications Conference Stephens opened up about the future of DIRECTV NOW. According to Stephenson, AT&T AT&T plans to thin out content to channels that are “really relevant to customers” in an effort to keep the price take in the $50 to $60 range.

This would be a noticeable price hike from the current $40 starting point, but we have heard for some time that AT&T planned a second price hike for DIRECTV NOW. This all comes as AT&T has dropped many of the discounts on DIRECTV NOW including the $15 a month off for AT&T Unlimited customers. (Current subscribers can keep their $15 discount as long as they stay subscribed.)

This also lines up with AT&T’s recent announcement that they expect to lose DIRECTV NOW subscribers through the end of 2018 and into 2019. If a second price hike is coming this would likely be the reason for AT&T expecting DIRECTV NOW to lose subscribers.

Would you leave DIRECTV NOW if they raised the price again? Leave us a comment and let us know.

Source: Variety

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