Section 2 (1) (r) of the existing Consumer Protection Act 1986 states that the practice of making any statement, whether orally or in writing or by visible representation which falsely represents that the goods are of a particular standard, quality, quantity, grade, composition style or model; falsely represents that the services are of a particular standard, quality or grade, falls under unfair trade practices.

A consumer can make a complaint against unfair trade practice in a Consumer Forum established under the Consumer Protection Act, 1986. If the complaint is upheld by a Consumer Forum, it can order for removal of the defect pointed out, replacing the goods with new goods free from any defect, issuance of corrective advertisement to neutralise the effect of misleading advertisement at the cost of the party responsible for issuing such misleading advertisement, etc.