NEO Foundation, the organization behind the open source NEO blockchain network, and gumi Cryptos, the blockchain/crypto investor launched by gumi Inc., a leading global mobile game publisher, and developer, announced they have entered into a strategic partnership agreement to provide Japanese market entry support for NEO.

As one of China’s leading public chains, NEO is a decentralized platform that is building a smart economy based on digital assets, digital identity, and smart contracts. Starting with blockchain technology and digital IDs, NEO is digitizing assets while enabling self-management of said assets with smart contracts.

Moreover, like Ethereum, NEO’s NEP-5 standard enables tokens to be easily issued, thus earning the project the nickname of “the Chinese version of Ethereum.”

NEO in Japan

Based on both parties’ shared desire to promote blockchain technology and contribute to the market’s growth, gumi Cryptos will support NEO’s Japan market entry with varied services, including marketing support. Moving forward, both parties anticipate accelerating the Japanese blockchain space through this partnership.

“The advancement of next-gen internet will facilitate the proliferation of never-before-seen apps, including games. As a key blockchain infrastructure, NEO is partnering with gumi to leverage the latter’s leading edge in the gaming sector to move towards a more diverse and optimized Internet era. Moving forward, we look forward to leveraging our respective strengths to strengthen user control over game asset while enhancing their overall experience.”

– NEO Founder Da Hongfei

To realize the promise of blockchain technology and move towards next-gen internet, gumi Cryptos is selecting proven overseas blockchain services and introducing the technology to Japan. By collaborating with NEO, gumi Cryptos aims to advance its goal to become a company that will influence the future of Japan’s blockchain industry.