The need for alignment and an inbound strategy

Before joining the HubSpot Partner Program, #ARM Worldwide was largely dependent on referrals to drive business. While already on a substantial growth trajectory and possessing an inbound mindset, showcased by the success they gained through winning various industry awards, the company lacked a strategy to effectively implement an inbound marketing approach. Along with this, they were unable to reach clients through content with measurable success metrics. They also spent much time and effort on manual processes and, while #ARM was reaching its target audience, they needed to align their sales and marketing teams to work more closely together and ultimately drive more quality leads and revenue.

Coupled with their global expansion aspirations, Ritesh recognised the company needed a partner to help them implement an inbound strategy that could boost their already-rapid growth and add even further value to their client base. It was through his research and the advice of his business coach, Ram, that Ritesh discovered HubSpot, and began to explore the possibility of joining the HubSpot Partner Program. “The route to global expansion in this digital era is through content marketing, strategic buyer persona creation, SEO, social and paid media. We needed a marketing automation tool that could satisfy our needs and could sync with the growing needs of the company. HubSpot helped us understand the Inbound Marketing methodology perfectly and implement marketing automation to its fullest potential.”

A holistic solution

After discovering HubSpot, Ritesh immediately knew it was the complete solution he had been looking for. HubSpot’s platform capabilities and comprehensive Partner Program provided the all-in-one solution that #ARM needed to satisfy the growing needs of the business and its clients, while better aligning sales and marketing. Ritesh alluded to his delight at the initial onboarding process, stating: “The onboarding process was comprehensive and the HubSpot team supported us throughout. They worked closely with us to help us understand the entire Inbound Marketing methodology and HubSpot’s capabilities to leverage it to the fullest potential for #ARM as well as the clients.”

With the company up to speed with HubSpot, they began using Workflows to reduce time spent on manual tasks, while the Campaigns tool helped them track the success of all their campaigns and provide total visibility to both sales and marketing. Along with this, they use the Content Strategy tool to understand what content works best for them and generates the most leads. Ritesh mentioned that the ongoing service has matched the onboarding process in terms of quality, with the help of their dedicated account managers. “The company has been working very closely with HubSpot, as well as the customers who we offer inbound marketing to. We have dedicated account managers that help us in leveraging HubSpot marketing for our brand and respective clients.”

More traffic, leads and customers

Since joining the HubSpot Partner Program, #ARM Worldwide has achieved some phenomenal success metrics. Their website traffic has increased by an amazing 1,000% per month, while this traffic is being converted into 40x more leads than they generated previously. These increases in traffic and leads have been followed by a massive impact on their customer acquisition efforts, with Ritesh citing a 200% growth in customers through inbound efforts versus the previous year. They’ve also saved 70% in time through the automation of manual tasks, with business operations improving through better alignment of sales and marketing.

Going forward, Ritesh discussed plans to expand even more with the help of the HubSpot Partner Program and increase the company’s global reach. “#ARM Worldwide aims to expand globally, with business coming in from Singapore and US, we are already making waves in the global market. We want to be a digital marketing force to reckon with. With HubSpot, we will achieve our goals sooner rather than later. Soon, you will see more case studies of HubSpot customers in the way #ARM has successfully deployed inbound marketing methodology for them."





