The family issued a statement stating that Adam Catzavelos has been dismissed with immediate effect from the family business after he used the k-word in a video.

JOHANNESBURG - Adam Catzavelos has been dismissed from the family business after a video in which he used the k-word caused outrage.

In a statement released on Wednesday morning, the family business where Catzavelos works, St George’s Fine Foods, says they are appalled by the video.

“It is abhorrent and we fully disassociate ourselves from the sentiments expressed. We reject racism in any form. Adam Catzavelos has been dismissed with immediate effect from the family business, St George’s Fine Foods, and his minority shareholding will be unwound as soon as practically possible. Given the high-profile nature of this development, the business has been temporarily closed for the protection of all its staff. We have no further comment at this stage.”

In the video which emerged on Tuesday, Catzevelos expressed his joy at not seeing any black people at his holiday destination by referring to them as the k-word. The video has since gone viral.

"..... and not one K@!##&÷ in sight " wow... why doesn't he move there then. Some of you white folks are tiring. pic.twitter.com/pMl3IXPf4F — Farah C. Fortune (@fcfortune) August 21, 2018

It’s alleged that Catzavelos's wife is an employee at Nike but the company has released a statement distancing itself from the video.

The South African Human Rights Commission has told Eyewitness News it has not yet received a complaint to investigate the matter.

It has since emerged that Catzavelos took part in the Business Accelerator Programme on 702 four years ago.

The station as well as Nedbank which sponsors the programme have issued a statement condemning the racist rant.