You may have noticed some changes today on NJ.com, namely, bylines — some familiar, some new — attributed to NJ Advance Media.

That's because, beginning today, many reporters, photographers and videographers whose work appears on NJ.com have become part of a new company. NJ Advance Media now provides news, sports and entertainment content to both NJ.com and The Star-Ledger and other newspapers in New Jersey and Pennsylvania.

The creation of the company was announced in early April and is designed to expand and improve the news and information products available to New Jerseyans. NJ Advance Media began providing sales and marketing services for NJ.com and The Star-Ledger in June; production of content by NJ Advance Media begins today.

As our readers and advertisers use digital media more than ever, we recognize our future as a news-and-information company will become increasingly digitally focused and that it will require significant investment. NJ Advance Media now has more full-time reporters, columnists and photojournalists working for us across the Garden State than any affiliated company did in April when we announced the formation of the new company. We anticipate producing more real-time statewide and local news than ever before.

While NJ Advance Media content will appear on NJ.com and in The Star-Ledger, these and other affiliated properties — including The Times of Trenton, The South Jersey Times, The Hunterdon Democrat and The Express-Times of Easton, Pa. — will continue operating local newsrooms dedicated to providing coverage of their communities with no changes to publishing schedules.

NJ.com is New Jersey's most popular local news and information website, according to Scarborough Research. NJ Advance Media's digital-first approach is designed to support NJ.com's aggressive growth having received more than 13 million unique visitors in August.