Des Moines, Iowa (CNN) Bernie Sanders has turned to folk icons Paul Simon and Art Garfunkel for an ad set to run the week before the Iowa caucuses.

The non-traditional, soft TV spot focuses almost exclusively on idyllic shots of Americans in different everyday scenes and supporters at Sanders' rallies.

Simon & Garfunkel's "America," a song about a young couple hitchhiking across the county, carries the 60-second ad. It isn't until the end that Sanders' voice says he approves the message.

"They've all come to look for America," the folk duo sing in the ad over shots of people working in fields and organizers firing up Sanders fans.

This ad will start running in Iowa on Friday and another, slightly different ad, will air in New Hampshire.

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