Shipt’s founder once said that business is about solving problems. His first venture after the Birmingham startup is targeted at supplying housing needs for on-the-go professionals.

Landing is the latest venture by Bill Smith, the founder of Shipt - offering furnished apartments with leases that last as little as 30 days.

Landing calls itself the first flexible membership leasing model for fully-furnished apartments. It also offers on-call concierge service and housekeeping through an app. For an annual membership fee of $199, Landing members can access fully-furnished one and two-bedroom apartments in urban centers that are “ready to move into at a moment’s notice,” according to a company description.

The company allows flexible lease terms for members to live in apartments indefinitely or for as little as 30 days.

Birmingham is one of six markets where Landing is currently available, along with Austin, Los Angeles, Nashville, New York City and the San Francisco Bay Area, where the company is based.

Landing works with property managers and real estate developers. The company plans to be operating 4,000 apartments in 30 cities around the world by the end of next year.

Smith launched Shipt in 2014 and led it through its $550 million acquisition by Target in 2017. He was on hand last year when the company announced an expansion of its Birmingham operations and plans to hire 881 new Birmingham-based workers. A high school dropout, Smith started his first business when he was 16. He went on to manage his own cell phone businesses before founding Insight Card Services, which he sold in 2014 to Green Dot Corp.

In an interview with Bloomberg, Smith, 34, said his experience finding an apartment in San Francisco in 2016 was one catalyst. He started the company using $15 million of his own money.

Landing was created in a market where young workers are less likely to plant roots in communities and starting families later in life, Smith said.

“Traditionally, buying a home or even renting an apartment has meant settling down," he said in a statement. “People have been used to sacrificing flexibility and freedom for what they believe was the only way to feel ‘at home,' but this is no longer conducive to a new generation’s changing lifestyles."

Just a search on Landing’s website for Birmingham reveals apartment choices ranging from downtown Birmingham to Vestavia Hills and Mountain Brook, with rent ranging from $1,280 to $2,300.