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The campaigning we witness during Hottest 100 season puts the US presidential rally to shame. Half of the fun of this countdown is seeing all the cooked PR tactics bands come up with to earn their place in the highly coveted countdown. This year, one band has simply hit the nail on the head.

Sydney pop-punk act Stand Atlantic have enlisted the help of a bunch of celebrities at the peak of their cultural relevance to raise awareness for their stunning track ‘Lavender Bones’.

So far they’ve managed to get stuntman and tv personality Bam Margera, noughties hitmaker Sean Kingston and OG Queer Eye legend Carson Kressley to rally behind them.

Eenie meenie miney mo vote for lav lavENDer bones!!!!! go vote or these vids won’t stop?!?! pic.twitter.com/bOQ9PxuMiZ — stand atlantic (@standatlantic) January 17, 2019

Honestly, they deserve to takeout the #1 spot for this cracking bit of marketing which is nothing short of genius. Oh and, the song slaps too. Check it out below.

Watch: Stand Atlantic – Lavender Bones

Voting for the Hottest 100 closes 9 am Tues. 22 Jan.

Stand Atlantic will be heading around the country to celebrate the release of their gorgeous debut record Skinny Dipping. Tour dates and ticket information below.

Stand Atlantic 2019 National Tour

With special guests The Dead Love

Tickets on sale now

Sunday, 20th January

Rad Bar, Wollongong

Tickets: Moshtix

Friday, 25th January

Lansdowne Hotel, Sydney

Tickets: Intix

Sunday, 27th January

Crowbar, Brisbane

Tickets: Oztix

Friday, 1st February

Crown & Anchor, Adelaide

Tickets: Moshtix

Saturday, 2nd February

Northcote Social Club, Melbourne

Tickets: Eventbrite