Animoca Brands has secured a global licencing agreement with Formula 1® to develop and publish blockchain game F1® Delta Time.

The Hong Kong-based game developer — responsible for popular mobile apps Crazy Kings and Crazy Defense Heroes — announced the partnership in a press release on Tuesday.

The game, F1® Delta Time, promises to bring the high-octane racing associated with Formula 1® to the blockchain. Players will be able to collect and trade cars, drivers, and components — all of which will be non-fungible tokens (NFTs) based on Ethereum’s ERC-721 token standard — and participate in races against each other. The game will also feature a native ERC-20 token as currency, allowing players to pay entry fees and purchase certain items.

The first phase of the game is expected to launch on May 10, 2019, but players can sign up on the official site to receive free gifts ahead of the official release.

Co-founder and chairman of Animoca Brands, Yat Siu, described the partnership as “a notable achievement.” She added:

“We will leverage Formula 1’s considerable global reach to drive product uptake and revenue growth as together we seek to increase consumer exposure to blockchain.”

A Huge Target Audience

Formula 1® is the world’s most popular annual sporting series, boasting 1.6 billion television views worldwide, 506 million fans and 4.1 million race attendees during its 9 month season which spans 21 countries.

With the licensing agreement, Animoca Brands positions itself to tap into this monumental fan base. Indeed, the development of F1® Delta Time could see blockchain gaming brought to the mainstream.