Local real-estate startup Trelora wants to make pigs fly.

Known for its flat-rate commissions, the 2-year-old company has been leaving neon-green pig cutouts around Denver — causing thousands to take to social media wondering why — as part of a guerrilla marketing campaign to announce its new initiative, My Real Estate Idea.

“We have been told that the real-estate business will change when pigs fly,” founder and CEO Joshua Hunt said. “So we want these little piggies to take flight and shake up the industry.”

Hunt, a veteran real-estate agent, said Trelora — the word Realtor scrambled — is trying to improve and rebuild the “antiquated and old industry” by asking people for their ideas to help.

Trelora already has rocked the real estate boat by charging a flat $1,700 to sell a home and $3,000, rather than the standard 2.8 percent commission, when it helps a client buy a home.

People who want to share other ideas can do so on the company’s website or Facebook page or by using the hashtag #myrealestateidea. No idea is too small or too big, and any area of the industry is up for comment, Hunt said. Ideas can be left anonymously.

“Our goal is to hear their cry, hear their ideas and help them control the fees that they pay when buying and selling a home,” Hunt said.

In addition to comments, the site will run polls to gauge what is most important to buyers and sellers.

The first pig sighting occurred Thursday afternoon, and many more followed as 177 cutouts, 5,000 business cards and 500 posters were tethered discreetly to traffic signs, bus stops and trees along major thoroughfares.

“I was standing on the sidewalk talking to my neighbors and turned around, and there it was,” Bob Bell said of a pig tied to a bus-stop sign outside his Mile High Property real-estate office.

The campaign also has resulted in a series of pig-nappings. People who return the missing pigs safely to the company’s 15th Street office will be entered into a drawing for a $1,000 shopping spree — no questions asked.

“I thought it was going to be one of those urban scavenger hunts,” said Jen Svitak, who first spotted a pig Saturday morning on her way to yoga. “I probably won’t go to it. I am not in the real-estate market. Maybe if it was (Curtis Park bacon maker) Tender Belly or something more related to a pig.”

Kate Gibbons: 303-954-1016, kgibbons@denverpost.com or twitter.com/ByKateGibbons