The area of North Boulevard is a prime location for an event this size and after several meetings with the Scott’s Addition Business Association, Richmond Police and others, this new home will offer more space, better parking and the ability to keep the street festival in the street, as everyone has come to expect. Ms. Long of Three One One Productions said, 'We are just thrilled that this worked out…the Scott’s Addition Business Association is embracing the event and we feel this area of Boulevard is a thriving part of the Richmond landscape…this is a great move as Shamrock continues to grow and is the next evolution for the event.'

Shamrock The Block has attendance of more than 20,000, is free to attend and is the first outdoor festival of the season. Proceeds from the event continue to benefit FETCH–A-CURE."

Denise Bird, who handles marketing for the 17th Street Farmer's Market, said the decision to move was completely the promoter's decision.

"The Shockoe Bottom area was a rental venue for them. This decision was 100% [theirs]. We were prepared to assist in any way to be a venue," Bird says.

Bird says there had been some discussion about moving the location, but that neither she nor EnRichmond, which manages the 17th Street Farmer's Market, knew which way the decision would go.