We understand the need to get attention in this media-saturated, 24/7 world. However, we're guessing that Ashley Madison didn't need to go this far. In 2011, Ashley Madison, a "married dating service for discreet encounters" (yes, such a thing exists), released an ad that mocks a plus-size model for her look.

The dating site, which seeks to connect married or "attached" individuals for affairs, released an ad stating, "Did your wife SCARE you last night?" with a photo of an overweight woman lounging sexily in lingerie. The logic, we presume, is that with a wife that frighteningly fat, the only solution is to seek sex elsewhere, specifically with married folks on Ashley Madison.

What irks us even more is that after the ad came out, the overweight model in question spoke out against the ads and requested that Ashley Madison not present her photo that way. Model Jacqueline, who runs a BBW ("Big Beautiful Woman") website called JuicyJackie.com, wrote a first-person essay for Jezebel.com, defending her body and condemning Ashley Madison's treatment of it. Not only is it personally offensive, Jacqueline wrote, but it sends the wrong message to viewers, particularly those who are overweight themselves.

What was Ashley Madison's response to Jacqueline's reasonable request? "The best thing that could've happened to this woman is that we used her in our ad. [...] if she can get great publicity from this, all the power to her," the site's CEO said.