Rhys Darby, Ed Sheeran, Sir Peter Jackson and Jacinda Ardern feature in a new New Zealand tourism ad.

It's been the subject of controversy and the odd bit of head-scratching.

Even Tourism New Zealand got in on the act with their Rhys Darby, Jacinda Ardern-starring adverts.

The question being asked was: "Why does New Zealand keep getting left off world maps?"

Well one user on social media has decided to correct all that.

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DANIELARNETT/REDDIT New Zealand gets prime position.

Daniel Arnett has posted an image on the Reddit thread "Maps Without NZ", with New Zealand slap bang in the middle.

"Kiwis are asleep, let's surprise them with a map of the Earth centred on New Zealand," wrote Arnett.

The omission of New Zealand from many maps has sparked social media groups like World Maps Without New Zealand, as well as countless news articles.

Institutions like the Smithsonian Natural History Museum in the US, the United Nations, and even a humble tablecloth from UK retailer John Lewis have committed the geographical sin.

The map from Arnett has had a mostly positive response.

"Is it just me or this looks way better. Like its some other planet, really nice," wrote one.

"This made me smile. I needed this today. Thank you," commented another.

"As a kiwi that is awake, this made me feel warm and fuzzy inside. Thank you," added one user.

Although not everyone was feeling the love.

"Seems like all other continents are jumping as far away from New Zealand as possible. What's that smell?" wrote another.