Verasity helps video publishers reach bigger audiences (get more views), reward their viewers (with VRA), and therefore keep those viewers coming back again and again. Improving the size, engagement, and satisfaction of their audience helps video publishers grow and become more successful, allowing them to make more content and give more rewards. Win-win.

One of the cornerstones to Verasity is allowing video publishers to offer rewards using our patent pending Rewarded Player technology. But why would a Video Publisher want to offer rewards? Let’s take a look.

Rewarded Video Increase Audience Size and Engagement

By offering a reward to users who watch a video publishers content, more users are going to watch the video. Not only are more users going to watch, but as the reward is for watching the majority of the video, video engagement and watch time will increase as well.

Larger, more engaged audiences are important to Video Publishers as it means they can generate more revenue through advertising, sponsorship, subscriptions and most other forms of monetization they use. With more revenue, they can offer more rewards, and the growth cycle continues!

Rewarded Video Help Transition Audiences to a Video Publishers Site

The advent of the social media age and giant video sharing platforms offered Video Publishers access to very large audiences. While in the early days this was a big boost, Video Publishers are now struggling to get those audience to come to their main site where they are able to generate revenue. The problem Video Publishers face is that they have few options to encourage a viewer to come to their main site, rather than consuming content on an aggregator.

By using Verasity’s Rewarded Video Player technology, Video Publishers can offer a clear incentive to their audience to consume their content on their main site — a reward. This value exchange provides a benefit to both the Video Publisher and Viewer. The Viewer gets a reward, and a Video Publisher regains control and revenue share.

Rewarded Video Increases Audience Retention

With a near endless stream of content, audiences are less and less loyal to specific video publishers and creators. Often the content first shown to a user is what they will watch, rather than hunting out a specific video publisher they like.

By offering rewards, a video publisher gives their viewers a reason to keep coming back to them rather than competitors. This means more views for the Video Publisher, more loyalty, and better brand affinity. That opens up the opportunity for more revenue for the Video Publisher.

Rewarded Video Increases Revenue

By offering rewards for watching videos, Video Publishers build larger audiences who are more engaged and more loyal. This in turn allows publishers to generate more revenue from their content with a range of monetization methods, some examples include:

Sponsors and advertisers are willing to pay more for more engaged audiences.

Frequent visitors who are have a better experience are more likely to subscribe.

Users are more likely to turn off ad-block if they are getting rewards for adverts.

Video Publishers who sell merchandise can use rewards to offer discounts — increasing sales.

Rewarded Video is the Future

Reward and Loyalty schemes are big business in many industries, from coffee shops to airlines. With Verasity and VRA, video publishers are now able to access the benefits directly within the video player. This will bring in a new attention-based era of online video.