Lev Grossman turned to his fans to help him create the trailer for The Magician's Land (out Aug. 5), his highly anticipated third book in the New York Times best-selling Magicians trilogy.

As it turns out, Grossman has some rather famous fans. Everyone from Rainbow Rowell to Neil Gaiman turns up in the trailer to read the first few paragraphs of the book, which evoke the beautiful and bittersweet experience of being inside a bookstore in the modern age.

Check it out: