Apple raises profile of beetle-killed wood with 'Bad Beetle' range of electronics accessories, markets products as 'insanely eco-friendly' with 'beautiful, silvery blue stain'

LOS ANGELES , July 17, 2012 (Industry Intelligence Inc.) – An Apple Inc marketing campaign for a range of consumer electronics accessories made with beetle-killed wood could help to achieve wider acceptance for the blue-stained timber, according to a report by Hardwood Floors, the Magazine of the National Wood Flooring Assn.



The Bad Beetle range of accessories, which include cases and stands, all feature a graffiti-style logo of the beetle, complete with a pair of devil's horns on its head. The range has been designed to fit Apple's most popular portable products, including the iPhone, iPad and MacBook Air.



The beetle has also been treated to a write-up designed to appeal to an environmentally-aware audience. "When these naughty nemeses invade trees, they create a beautiful, silvery blue stain," the company says on its website. "For the tree, it's curtains. But for you, it's a snazzy, insanely eco-friendly Bad Beetle accessory."



Bad Beetle recently appeared at the Dwell on Design show in Los Angeles, and is currently taking pre-orders.



The primary source of this article is Hardwood Floors, the Magazine of the National Wood Flooring Assn., Madison, Wisconsin, on July 16, 2012.

