KANSAS CITY, Mo. -- The University of Kansas used the school's official Twitter account Sunday to react to news that nemesis Missouri had left the Big 12 to join the SEC.

"Missouri forfeits a century-old rivalry. We win," read a tweet from @KUNews.

Kansas and Missouri have squared off 265 times in men's basketball. How many more will there be? AP Photo/Orlin Wagner

The statement couldn't have been more childish and petty -- especially considering it came from university brass.

It was also completely inaccurate.

Kansas isn't gaining anything by Missouri's leaving the Big 12. The Jayhawks and their fans aren't the "winners" here. They're the losers -- right along with the Tigers and anyone else who has followed one of the longest feuds in all of college sports.

After 104 years and 265 games, the Kansas-Mizzou basketball rivalry is dead, folks. And it's not coming back. At least not any time soon.

Although Missouri officials would like to continue to play the Jayhawks in a nonconference game each season, Kansas coach Bill Self and athletic director Sheahon Zenger have indicated they don't have any intentions of scheduling such a matchup.

"I'm not going to make a commitment now that we'd ever play them again," Self said last month. "I'm not saying we won't. But I'm certainly not going to pretend that we would."