While Twitch was available in China previously, it never gained much traction since its service is much slower than it is elsewhere. But when the country's CCTV state broadcaster chose not to air the Asian Games, those wanting to watch the event's eSports competitions sought coverage from other outlets.

Now, with Twitch seemingly blocked in the country, it follows in the footsteps of other banned sites, including Facebook, YouTube and Twitter. Google, however, is said to be working on a censored search engine for the country. Meanwhile, Valve is preparing a version of Steam that it plans to launch in China with the help of Perfect World.