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MUMBAI/KOLHAPUR: The state BJP says it's having the last laugh as four parties in Maharashtra's five-cornered poll contest are targeting PM Narendra Modi BJP said the PM's campaigning across the state and seeming groundswell of support turned even former ally Shiv Sena 's focus to taking on Modi. Sena and MNS have been at the forefront in slamming BJP. MNS's Raj Thackeray, say observers, seldom misses an opportunity to lambast the PM and Gujarat CM Anandiben Patel on the Marathi-Gujarati issue.Sena chief Uddhav Thackeray asked candidates to campaign for a united Maharashtra. “We want people to know who snapped the alliance.Criticizing BJP is obvious as the party hasn't made clear its stand on a separate Vidarbha,” said a Sena campaigner in Kolhapur district.“We've always opposed a separate Vidarbha. When BJP broke the alliance, we decided to campaign for a united Maharashtra,” Sena leader Diwakar Raote told TOI. He maintained that Modi's clarification on a united Maharashtra is false and said the PM avoided saying BJP wouldn't carve out a separate Vidarbha.Parties hotly deny that the attack on Modi and BJP is a ‘joint venture’. “Our campaign's based on strategy de fined by Matoshree,” said a senior Sena politician claiming it was Sharad Pawar's NCP that was echoing the Sena's agenda. NCP reject the idea of a `joint campaign' saying the party was focused on the development agenda. “The party's taken a stand on a separate Vidarbha. We've said it's not the peoples' demand. If BJP pursues a separate Vidarbha, we'll oppose it,” said NCP spokesperson Atul Londhe. NCP leaders R R Patil and Jayant Patil have also attacked the Modi government's agricultural policies. BJP's central leadership has instructed its Maharashtra unit not to get provoked by the onslaught by Shiv Sena, NCP, Congress and MNS.“Keep cool is our mantra,” said a party functionary, adding BJP won't walk into the “Sena-MNS trap”.“The Thackeray cousins want to consolidate their Marathi vote bank. They're projecting BJP as a party that plans to wrest Mumbai from the Marathi ‘manoos’. BJP isn't getting into the Marathi-Gujarati row or Mumbai-Marathi issue,” said a Union minister on the condition of anonymity.A key state BJP functionary said the party's mood is upbeat: “Bura sahi, lekin naam to huwa (even negative publicity brings some fame).”Mumbai's BJP spokesperson Niranjan Shetty added: “Four parties targeting BJP means our party's growing from strength to strength.”