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China’s push to cleanse its internet of unsavory elements appears to have claimed an unlikely victim, with thousands of videos of children’s cartoon program “Peppa Pig” reportedly culled from a video app.

Douyin, an online video platform owned by technology firm Beijing Bytedance Technology Co., removed all trace of the British TV show, the state-run China Daily reported on Tuesday. The app had previously carried more than 30,000 videos related to Peppa Pig, according to state media.

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Searches of the Douyin app for the program — which follows the adventures of a young cartoon pig and her family — yielded no results on Wednesday. Bytedance, which has incurred the wrath of China’s censors in the past, didn’t immediately respond to WeChat messages and phone calls from Bloomberg News.

“Peppa Pig” has become a big hit in China since it first appeared on the China Central Television network in 2015. But the cartoon’s appeal has spread beyond young children to teenagers and adults, with some seizing on the character as a sign of rebellion, according to the New York Times. China Daily says Peppa Pig’s Chinese nickname — shehuiren — is a slang term for gangster, spurring grown-up fans to link the show to gangster rap.