This is a solid-gold, diamond-accented, 1/18th-scale Bugatti Veyron built by Robert Gulpen and Stuart Hughes. It costs $2.93 million. An actual Veyron costs around $1.7 million. This is the dumbest product in the history of consumerism.


The gold and diamond Bugatti Veyron toy is meant to demonstrate the extremes of luxury craftsmanship and, at $2.93 million, the extremes of crazy luxury pricing. If you check out the toy car's website, you'll find this detached-from-reality (and unnecessarily capitalized) description:

The Bugatti Veyron Diamond Edition

The world's most Luxurious and expensive model car. This unique project was a fusion between Robert Gulpen of Munich & Stuart Hughes of Liverpool both who both are well respected in the individual fields of Bespoke luxury Designs. This mammoth and very intricate job took 2 months to finish Type: Bugatti Veyron Diamond Ltd Edition

Scale: 1:18

Materials: Solid 24ct Gold and Platinum with 7.2ct single cut Flawless Diamond

Extras: Steering functioned, all hoods operational, engine and all parts very detailed

Weight: approx 7kg

Included: Certification of authenticity, glass house, aluminium case, photo documentation of the manufacturing process

Available as a ltd edition of only 3 to be made


Well, with only three made we figured we'd be fools not to buy one. Good thing the website is so convenient we can just buy online. Wonder how Wert's going to feel about that $2.93 million line item on this month's expense report...



G/O Media may get a commission Subscribe and Get Your First Bag Free Promo Code AtlasCoffeeDay20

[Stuart Hughes via BornRich via Autoblog]