She has had black hair ever since she hit the airwaves in 2008 as a cast member of The Real Housewives Of New York City.

But Bethenny Frankel has now changed up her hair colour, debuting bright pink locks as she promoted her Skinnygirl brand of sweets at Dylan's Candy store in Manhattan on Tuesday.

The 45-year-old entrepreneur looked confident as she walked into the event in a fitted black and white outfit.

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Dramatic change: Bethenny Frankel has now changed up her hair colour, debuting bright pink locks as she promoted her Skinnygirl brand of sweets at Dylan's Candy store in Manhattan on Tuesday

The Bravo beauty wore her new hot pink locks down and very straight.

Oddly, the mother-of-one left her black roots showing, creating a big contrast. That's because she was wearing Pink Couture hair extensions by Tokyo Stylez. He has worked with Kylie Jenner in the past.

The reality diva had soft pink lipstick to match her new hair colour.

You go (wild), girl: The 45-year-old entrepreneur looked confident as she walked into the event in a fitted black and white outfit

Odd choice: The Bravo beauty wore her new hot pink locks down and very straight

With the masters: The mother-of-one left her black roots showing, creating a big contrast. That's because she was wearing Pink Couture hair extensions by Tokyo Stylez. He has worked with Kylie Jenner in the past

The star wore a well-tailored black and white jumpsuit that had a cut-out over her chest, showing off her cleavage, and another on her hip.

Large round silver balls served as accents.

And the ex-wife of Jason Hoppy also carried with her a large Skinnygirl package that appeared to double as a clutch purse.

Once inside the store, however, her pink hair appeared candy apple red.

And now it's red? Once inside Dylan's Candy store, Frankel's locks appeared candy apple red

Double take: The star wore a well-tailored black and white jumpsuit that had a cut out over her chest, showing off her cleavage, and another on her hip

Out of Chanel purses? The ex-wife of Jason Hoppy also carried with her a large Skinnygirl package that appeared to double as a clutch purse

No doubt her daughter Bryn will love her mom's superhero new look

What's in it? On Tuesday the businesswoman posted this shot on Instagram that was captioned: 'Now that's eye candy. #SkinnygirlCandy is here!'

Jenny McCarthy did something similar in July.

The 43-year-old former Playboy model dyed her platinum blonde locks a hot pink.

'This morning I woke up and said, "I’m feeling pink,"' the radio personality told Kathie Lee Gifford and Hoda Kotb on the Today show.