WOW. What an unfortunate coincidence.

A Florida computer repair business just can't wait for March to end, after a coupon book advertised its services backed by one of the internet's most notorious meme mascots.

"Pedobear" has popped up in America's Favorite Coupon Book, spruiking the services of the computer parts retailer, CP Distributor.

The sinister bear is a favourite amongst users of forum site 4chan, where it is used to mock anyone associated with or requesting images of child pornography.

And if you're familiar with the forums at 4chan, you'll also recognise that other bit of unfortunate coincidentary, "CP".

If you're not, it's 4chan shorthand for "child porn", although the folks at CP Distributor would no doubt prefer you understand it to mean "Computer Parts".

It's hard not to miss "CP" bit in the America's Favorite Coupon Book ad, because it's mystifyingly blown up in a font twice as large as the rest of the business name.

So that's Pedobear and "CP" writ large - two strikes.

Hmm, perhaps not enough evidence to suggest the people at America's Favourite Coupon Book were guilty of anything other than not boning up on internet memes.

“We didn’t know anything about the bear or what it was when the coupon book was published,” Robert Dicks, part-owner of the business, told The Smoking Gun.

There's a very good reason to believe Dicks would not have approved the ad if he knew what Pedobear - and CP - signified, and here's why.

Ready for that third strike?

According to The Smoking Gun, Dicks, 55, once spent seven years in jail for sexually assaulting a child.

Here's his rap sheet

The Smoking Gun's editor, William Bastone, confirmed to www.news.com.au that the Robert Earl Dicks in the rap sheet lived at the residence owned by CP Distributor's other partners, one of which is Dicks' sister.

He identified himself to Mr Bastone and has registered the address along with the names of his sister and her husband as the officers on the incorporation papers.

Over the past few days, he's learnt all he needs to know about Pedobear, having been on the receiving end of numerous emails from subscribers querying CP Distributor's choice of mascot.

As for the publisher of the coupon book, they're blaming the "innocent" use of the image on a 40-something female designer who found the image while searching for clip art.

They could not, however, explain to The Smoking Gun why she was searching for an image of a bear when sourcing images for a computers parts retailer advertisement.

Dicks told The Smoking Gun - before hanging up on them - that the April edition of America's Favorite Coupon book would include another ad for CP Distributors sans Pedobear.

Click here to see the new ad, courtesy of The Smoking Gun

All's well that ends well, then.