Several women got into an all out brawl in the middle of a popular clothing store in Philadelphia's Rittenhouse Square neighborhood Friday afternoon.

At least five women slapped, threw punches and pulled hair while toppling over store displays and sending clothes flying around 3:20 p.m. inside Zara at 1715 Walnut Street. One woman climbed on top of a display table and jumped onto another woman during the fight.

Some shoppers stood and watched in disbelief while others recorded the scene and posted videos to social media sites.

A store security guard worked to break up the battle as employees called 911.

A Zara employee confirmed the fight happened, but would not comment further. It's unclear what spurred the brawl.

The women were gone by the time police arrived. No arrests have been made and the incident remains under investigation, police said.

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