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Every new Star Wars installment sparks fresh debate: about the direction of the franchise, the quality of the storytelling, and the film's reception. After the last Jedi received a 47% audience score on Rotten Tomatoes, many questioned whether the platform accurately reflected public opinion. PR Hacker decided to conduct its own research, surveying 1,000 American moviegoers on such hot topics as favorite character, predictions for 'Solo: A Star Wars Story', and whether Kylo Ren is cute—or not.

Approach Working with Pollfish and our partner company National Today, we surveyed 1,000 moviegoers from across the United States.

Key Findings Here were some of the survey's key findings: >> Millennials are most excited to see Game of Thrones star Emilia Clarke in the next installment

>> Fans want to see a standalone story about Yoda before any other character

>> Surprisingly, fans were split between the prequels and sequels

Media Information For more specific information on methodology, or more in-depth data, please contact us.

Topics and Tags Pop Culture