To the non-design obsessed, a logo may seem like a relatively small detail, but in reality it represents the personality and identity of a product. This is the case for Instagram, and the Facebook-owned photo sharing service has released a new logo today, built heavily atop its previous script logotype.

Here’s the new design, followed by the previous look. Yes it is a subtle change, and no the icon doesn’t appear to have been touched.

And the original stock ‘Billabong‘ script:

The new design feels smoother and more fluid, and has a bit less personality, giving off a slightly professional feel. Lucky for us, designer Mackey Saturday has revealed a look inside his design process on Dribbble, as discovered by Garrett Gee. Here’s one of the images, head over to the post for more:

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