Our Mission

To enhance the quality of life and embrace the unique history, heritage and culture of Lubbock and the West Texas region by promoting arts, entertainment and tourism while contributing to the area's economic vitality.

Broadway Festivals, Inc. (“BFI”) is a non-profit corporation whose purpose is to create and conduct downtown celebrations to focus on the importance of the central core of Lubbock. BFI sponsored the 4th on Broadway Celebration in 1991 which continues annually. BFI presented the Buddy Holly Music Festival, the Lubbock Music Festival and other notable Lubbock festivals since its founding in 1991.

The 4th on Broadway @ Mackenzie has been recognized as the Largest Free Festival in Texas.