Recently there was a bit of a hubbub as diamond distributors put out a new set of advertisements targeting millennials to pressure them into buying diamonds.

Thinking that this was tone-deaf and ignorant of the socio-economic realities that millennials face, Mick wrote a poem challenging the diamond industry.

Then, he got around to viewing the advertisements and realized that the poem and the imagery in the commercials actually matched up.

So he re-cut the commercials and recorded himself reciting his poem, Stupid Rocks. You can watch it right here, right now: