It is all too easy to dismiss the protesters at the World Trade Organization meeting in Seattle as radicals with 60's envy. A seemingly more trenchant criticism is that they are simply behind the curve, fighting against a tide of globalization that has already swamped them. Mike Moore, the director of the W.T.O., describes his opponents as nothing more than protectionists launching an assault on internationalism.

The truth, however, is that the protesters in Seattle have been bitten by the globalization bug as surely as the trade lawyers inside the Seattle hotels -- though by globalization of a different sort -- and they know it. The confusion about the protesters' political goals is understandable: this is the first movement born of the anarchic pathways of the Internet. There is no top-down hierarchy, no universally recognized leaders, and nobody knows what is going to happen next.

This protest movement is really anti-corporate rather than anti-globalist, and its roots are in the anti-sweatshop campaigns taking aim at Nike, the human rights campaign focusing on Royal Dutch/Shell in Nigeria and the backlash against Monsanto's genetically engineered foods in Europe.

At any time, one huge multinational company may be involved in several disputes -- on labor, human rights and environmental issues, for example. Activists learn of one another as they aim at the same corporate target. Inadvertently, individual corporations have become symbols of the global economy in miniature, ultimately providing activists with name-brand entry points to the arcane world of the W.T.O.