That sounds fair enough. But hang on. From elections to stories of perfect family holidays, Facebook is crammed with tales of doubtful provenance. And in news, there will always be stories whose facts are disputed. Remember “The Queen Backs Brexit” and “We send the EU £350 million a week”? These are really just stories that some in the opposing camp violently disagree with and want to see shut down. And what better way to do that than crying foul and demanding Facebook deletes them?

So who at Facebook will decide which news is “true” (and so fit to be read) and which isn’t? Who will become its censor-in-chief in its all new Ministry of Truth? In this new regime, the noble aim of fact-checking could be mistaken for a Leftie-esque ploy to ensure us proles – too stupid to grasp the sophisticated nuances of global affairs – see only the messages that they decide are acceptable for us to consume.