What are Product Stages?

Product Stages allow backers to discover campaigns under the Tech & Innovation category with physical products in different stage of product development.

What do the different Product Stages mean?

The Product Stage categories mean the following:

Concept: Campaigns in the "Concept" stage have an idea for a physical product that they are planning to create. This may include mock-ups or 3D renderings that demonstrate the product’s appearance or functionality when produced.

Prototype: Campaigns in the "Prototype" stage have a working version of their physical product that successfully demonstrates the key features and functionality of the final product.

Production: Campaigns in the "Production" stage have a working version of their physical product, are currently producing this product for backers, and can highlight the current production stage with images or video support (ie tooling, molds, manufactured components, final product in the factory).

Shipping: Campaigns in the "Shipping" stage have already produced their final product and have begun shipping it to backers.

How do we approve product stages?

Our team reviews everything listed on the campaign page (we see all the same information as you!). If there is adequate information, the page will be approved for the Product Stage the campaigner has selected.

What is the Product Stage process?

First, campaigners select a desired Product Stage and include specific information related to their production process on their campaign page or updates. Next, Indiegogo reviews the information given, decides the appropriate Product Stage, and notifies the campaigner.

Does every campaign start at the same stage?

No, Indiegogo is an open platform and welcomes campaigners at any point in the development cycle.

Where can I learn more about a campaign's progress?

We suggest you read over the campaign page (story, updates, comments, etc.) and look at the information campaigners include. The videos and photos are good resources to learn about the product's development.

Why don't all campaigns have product stages?

Product Stages are only available to campaigns that fall under Tech & Innovation with physical products.

What campaigns fall under Tech & Innovation?

Audio

Camera Gear

Energy & Green Tech

Fashion & Wearables

Food & Beverages

Health & Fitness

Home

Phones & Accessories

Productivity

Transportation

Travel & Outdoors

How do I know if a campaign has a specific Product Stage?

All Product Stage badges can be seen above the Overview section on a campaign page. If a campaign does not have a physical product, they cannot receive a Product Stage badge.