Story highlights Whit Ayres is a political consultant with North Star Opinion Research

He's urging the Republican party to update 'a worn-out business model'

Party People is a new podcast from CNN where a pair of conservative CNN contributors talk to influential voices about the future of conservatism and the Republican party.

Washington (CNN) Hopes by Donald Trump's campaign that it can mobilize enough white voters to win in November is a case of self-delusion, according to GOP pollster Whit Ayres.

"That's a wonderful example of how we can delude ourselves into thinking that nothing really has to change," Ayres recently told CNN's "Party People" podcast hosts Kevin Madden and Mary Katherine Ham.

The North Star Opinion Research political consultant pointed to an estimated 4.2 million white voters who participated in the 2008 elections but did not vote in 2012, when the GOP nominee lost by 5 million votes nationally.

"So if every single one of them had turned out and voted for Mitt Romney, he still would have lost. Moreover, most of those white voters who didn't turn out were in deep red states -- places like West Virginia and Arkansas and Oklahoma -- where the presidential campaign was never competitive and they saw no reason to go and vote."

"You don't get bonus Electoral College points for that," Ham added.