Article content

WinSport Canada is trying a novel approach to encouraging spring skiers at the tail end of the city ski season — it’s letting Mother Nature set the price of a lift ticket.

Beginning Saturday, the price of a lift ticket at WinSport will be based on Environment Canada’s forecasted high temperature, as measured at noon the day prior to purchase. That means the price on Saturday is $12, based on the forecast of a 12C high on Saturday.

We apologize, but this video has failed to load.

tap here to see other videos from our team. Try refreshing your browser, or WinSport letting Mother Nature set price of a lift ticket in a bid to draw spring skiers Back to video

Compared to a relatively strong snow season at the mountain ski resorts, officials at WinSport have been fighting against nearly two straight months of unseasonably warm and dry winter weather that has beset the city. While conditions are not at their peak at WinSport, officials say this is a good chance to get in some easy and affordable runs.

“We saw so many families try skiing and snowboarding for the first time when we reduced the price of our lift tickets earlier this month to embrace the spring conditions,” said WinSport President and CEO Barry M. Heck, in a news release. “Now, we’re continuing to embrace the warm temperatures in a fun and engaging way so Calgarians can come out to ski and snowboard before the snow disappears.”

The pricing scheme will stay in effect until the end of the season, which is dependent on the weather.