Jel Singh Nagra’s shop has caused a stir (Picture: North News)

The owner of a humble corner shop has been threatened with legal action by a supermarket giant, after he called his store ‘Singhsburys’.

But Jel Singh Nagra appears to have responded by trying to ruffle the feathers of another major chain – by renaming it ‘Morrisinghs’.

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The 42-year-old businessman changed the name of his store in West Allotment, North Tyneside, to ‘Morrisinghs’ after being encouraged to do so by his customers, according to the Northern Echo.

Mr Nagra said: ‘A lot of the customers come in here for the banter more than the actual service.


‘The sign makes us a talking point.

Mr Nagra says his customers come for ‘the banter’ (Picture: North News)

‘I do feel that the sign is bringing more business in.’



He added: ‘If I get asked to take this one down I will fight for it.’

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In 2012 Sainsbury’s contacted the family threatening legal action and asking them to remove the sign.

Mr Nagra felt he had no choice but to remove the name and the shop remained nameless until last week.

Within 24 hours of posting a picture of his shop on Facebook, complete with the brand new ‘Morrisinghs’ sign and name, the photo has been shared 10,000 times.

Regular customer Sarah Shields wrote: ‘This guy is great! The sign makes me laugh every time I go past. Nice bloke too.’

And Andrea Smith wrote: ‘

The father-of-two added: ‘It is just a laugh and we hope it will put West Allotment on the map.

‘It’s all a bit of fun and the customers love it.

‘It is just a laugh, the aim is to get people talking and that’s worked.’

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