The "Never Miss a Super Bowl Club" lost a member last week when Bob Cook died at the age of 79.

Cook, part of a foursome popularized in Visa commercials in recent months, missed his first Super Bowl last week because of an illness.

He died Thursday.

His absence from Super Bowl XLV was a surprise after he encountered a blood infection in the days before the game.

"We were packed and ready to go," his wife, Sarah, had told the Milwaukee Journal-Sentinel. "He was just too weak to go."

Cook was a former small business owner who watched his favorite team, the Green Bay Packers, win Super Bowl XLV on TV.

Visa ran an ad campaign with him and three other men last year highlighting their attendance at every previous Super Bowl.