Recently overheard in the offices of San Francisco agency Pereira & O’Dell…

P&O’s resident Pete Campbell: “How the hell are we going to get people to buy a book filled with nonsensical Snoop Dogg lyrics that only have value when coming out of his mouth?”

P&O’s resident Don Draper: “Simple. We make every page a rolling paper.”

And from there “Rolling Words,” Snoop Dogg’s smokable songbook was born. Each perforated page doubles as a rolling paper, the cover is made of hemp seed, and the spine is a match striking surface so you can conveniently light up, as Snoop puts it, “Your finest wherever you at or however you at.” More from Calvin Broadus himself…

And a closer look at the product.

This is just good business.

Beverly Hills Honeys via Buzzfeed