The Toronto Raptors are hosting an NBA playoff game for the first time since 2008, and the entire organization is overjoyed. Prior to the Nets-Raptors game at the Air Canada Centre Saturday afternoon, Raptors GM Masai Ujiri might have taken things a step too far.

Outside the arena in Maple Leaf Square, Ujiri spoke to a large crowd of Raptors fans as part of a pre-game rally. He ended his speech with an emphatic “[expletive] Brooklyn,” and Raptors fans went wild.

A fan at the rally caught the quote on video and uploaded it to Instagram.

Ujiri addressed the media at halftime.

“I apologize. I used wrong choice of words out there. This thing is really not about me. It’s about the players and the playoffs. So, just trying to get the crowd out there rattled. Wrong choice of words. I apologize to kids out there and to the Brooklyn guys. Nothing against them. Trying to get our fans going, that’s it.”

Raptors GM Masai Ujiri ended apology with non-apology: "You know how I feel. I don't like them, but I apologize." — Jeff Zillgitt (@JeffZillgitt) April 19, 2014

For what it’s worth, Raptors coach Dwane Casey appreciated his boss’ support:

“It doesn’t offend me whatsoever. That’s Masai. That’s why our team plays like that. He’s a fiery guy. That should represent how we feel.”

Earlier this season, Washington Wizards coach Randy Wittman was fined $20,000 for saying the same word during a postgame news conference. NBA commissioner Adam Silver is attendance – his first playoff game as NBA commissioner — and it’s possible Ujiri is fined. While Ujiri clearly was having fun, the league likely doesn’t wants its front-office executives saying that publicly.