Here are 2 quotes I liked from LL Bean from the new book on his life and the business:



"Sell good merchandise at a reasonable profit, treat your customers like human beings, and they'll always come back."



"No doubt a chief reason for the success of the business is the fact that i tried, on the trail, practically every article I handle. If i tell you that a knife is good for cleaning trout, it is because I found it so. If I tell you a wading boot is worth having, very likely you might seen me testing out at the Merrymeeting Bay."



-- Brian Halligan.



