While Kickstarters are blossoming like flowers after a spring rain, most of them are destined for the dustbin of history or, at least, Tumblr . Launching a Kickstarter should be treated with the seriousness and planning of any major business venture, as a successful one can fund your project and company and a failure can be a massively public misstep that scares off interested players, as well as investors and other potential business partners.