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Seahawks cornerback Richard Sherman told reporters Thursday that TV ratings are down because “this is entertainment, and they’re no longer allowing the players to entertain…to show any kind of personality, any kind of uniqueness, any individuality.”

Sherman said NFL Commissioner Roger Goodell “hasn’t done a great job, and it’s obvious,” and also teed off on NFL rules that make things harder on defenses.

“The league isn’t fun anymore,” he said.

This certainly isn’t Sherman’s first time taking on Goodell and league rules. He said other players know he’s telling the truth and “applaud” him for saying things others might be afraid to say when it comes to rules and what Sherman believes is a false commitment to player safety.

“That’s for public perception,” he said. “They don’t care about player safety. I’ve said that several times. But they do care about paying the quarterback $20 million and him missing a season

“They’re tired of $20 million quarterbacks sitting the bench or [being on] IR for the whole season, so they’re going to do whatever they can to protect their investments.”

Last March, Sherman said the new rule mandating an ejection for two unsportsmanlike conduct penalties was “foolish” and showed that Goodell doesn’t understand players. Just last weekend, Sherman said that officials missed “egregious” calls in the Seahawks’ loss at New Orleans.