It’s not the first time that Justin Bieber has posed with his top off. And it’s not the first time he has posed with a naked woman. But does this latest shot of the human meme suggest he has attained a new level of self-awareness?

In answer to Calvin Klein’s new fill in-the-blanks social media campaign (“I _________ in #mycalvins”), Bieber has replied “flaunt”.

Posing in your underwear next to a classical statue is a look that requires supreme confidence; the knowing arch of his eyebrows, the jaunty flex of his guns and the louche angle of his leg suggests Bieber knows he’s the full package.



In case you were thinking that’s all JB does in his briefs, you would be wrong. While the casual positioning of his right hand in this next shot might suggest an afternoon of solo delights, let’s be clear. He likes to “dream” too …

Back in bed with @justinbieber. As feat. in the S16 global ad campaign photographed by Tyrone Lebon. #mycalvins pic.twitter.com/03UZf0Rf0j — Calvin Klein (@CalvinKlein) January 27, 2016

Calvin Klein recently shook things up with an appearance from 21-year-old “internet personality” Cameron Dallas, who drew thousands of young fans not normally seen clamouring for selfies outside their Milan catwalk show. Online, the brand is widening its brief, with hip-hop star Kendrick Lamar, cult skateboarder Mark Gonzales, British artist Shantell Martin and The Wire actor Tristan Wilds also featured in the #mycalvins campaign. Though if meme-able absurdity is the aim, it looks as though Bieber has already won.