As far as publicity stunts go, this one is as literal as it gets. For its next big fundraising/marketing venture, Aussie company AMP is pulling out some transparent but undeniably ambitious moves, announcing plans to launch a mildly terrifying-sounding building-to-building zipline in Sydney this October.

Dubbed The AMP Foundation Big Zipper, the 125-metre zipline is set to stretch between AMP's two CBD skyscrapers, perched 75 metres above Circular Quay, and propelling riders through the air at up to ten metres per second.

Registrations are now open for the casual plummet, which will be held on October 20 and 21. It's not a cruisy public affair though. To be involved, participants will need to raise at least $5000 in funds for one of The AMP Foundation's 15 non-profit partners like Wesley Mission, The Stroke Association of Victoria or Cancer Council NSW. If you reckon you can make that kind of coin for charity and want to actively participate in a major corporation's marketing campaign, sign up here.

Published on August 01, 2017 by Libby Curran