A range of skincare for intimate areas that caused a huge stir on social media last year is set to launch in the UK for the first time in March.

The Perfect V range, which boasts products such as £23 beauty mist, a £31 exfoliator and even a £39 highlighting cream for the vulva, is designed to 'target the delicate bikini area' with products of the same quality you would use on your face.

The range of eight products will go on sale exclusively at Harvey Nichols in March and is the brainchild of New Yorker Avonda Urben, a beauty specialist currently living near Copenhagen, who was inspired by the 'carefree confidence that embodies Scandinavian women'.

Avonda told Femail: 'Women are clamoring for beautiful skin for the bikini area - they want to feel confident and beautiful all over. Why skip a skincare regimen for this delicate area?

'This line was created by a woman and it is important to me that every word and every image reflects a sense of confidence - the epitome of a modern woman.'

According to Perfect V, the range is 'designed to keep your ‘V’ in shape, and make you feel good all over - whether you want to bare it all, or lose your underwear anywhere, anytime.'

However the innovation caused quite a stir on social media last year with many women feeling particularly alarmed over the concept of the highlighter, which is designed to give 'luminous heightened glow to the V area'.

When news of the range first emerged in July last year, women took to Twitter to express their confusion and in many cases, horror.

The range, designed for women's intimate areas, is billed as being of the same high quality as the skincare product they'd use on their faces

It's the brainchild of native New Yorker Avonda Urben, who was inspired by the confidence of women in her adopted home, Denmark

'We haven't had any problem with women embracing The Perfect V products,' Avonda explained. 'Quite the contrary as they are so thrilled that there is now a line of luxury skincare products designed specifically for the bikini area.

It is the way that we have been marketed to for years that has made some think it’s embarrassing. This line is completely different - although it definitely has hygiene as one of its main benefits - you feel fresh - the main proposition for the line is to treat the delicate skin of the V.

'This is a luxury skincare line designed to help prevent any issues but also to provide a woman with beautiful soft skin.

'We have received such positive media attention as well as fantastic feedback from our customers. This is a new concept and whenever you approach beauty in a new way, there are bound to be some naysayers but when they actually see the line and understand its benefits, they realise it is actually filling a gap in the market that is very much needed.'

A Danish company has sparked outrage after launching a highlighting product for intimate areas called Perfect V

The range also includes a VV cream, rather like a BB Cream for your intimate area, which is a 'luxurious hydrating' formula that delivers radiance to the skin, reduces ingrown hairs and bumps and calms down redness.

For that finishing touch, you can also mist your vagina with a fragrance made with Rosa Damascena flower water to condition and deodorise; cloudberry fruit extract to soothe and strengthen skin and anti-inflammatory bilberry fruit extract.

'This collection is totally different than what is out there today,' Avonda said.

'We developed the line as a lifestyle brand - taking care of and pampering the V - not simply addressing problems and offering a specific solution. We provide a different experience for women that is a skincare regimen, much like other brands offer for the face.'

Perfect V's range includes a VV cream for the vulva, serum, beauty mist and highlighter

The range includes various products to improve the appearance of skin, minimise blemishes and make it look more luminous