Game of Thrones star Kit Harington ditches his armor for a sleek suit in new Jimmy Choo campaign



Kit Harington ditches his Game of Thrones armor for a sleek, modern look in a fall-winter ad campaign for Jimmy Choo.



Mr Harington, 27, smolders as the face of Jimmy Choo men’s collections and the brand's new Men fragrance, which launches with Inter Parfums in September.



'Kit has an innate confidence and projects a playfully rebellious nature,” Sandra Choi, Jimmy Choo’s creative director, told Women's Wear Daily.



Suited up: Game of Thrones star Kit Harington is the face of Jimmy Choo's fall 2014 campaign

'He has an overtly masculine style that feels effortlessly cool, and a great sense of humor, and beneath that intensity he is a true gentleman,' she added.



Peter Lindbergh shot the campaign in a Los Angeles home designed by architect John Lautner.



An accompanying video advertising the fragrance shows a sensual side of Mr Harington, who's seen caressing a model's leg.



Watch the throne: The HBO star smolders in images for Jimmy Choo's fall 2014 ad campaign

Mr Harington plays Jon Snow, the illegitimate son of Ned Stark, in HBO's hit fantasy series. His upcoming film projects include Seventh Son, co-starring Julianne Moore and Jeff Bridges.



Jimmy Choo also released a behind-the-scenes video, in which Mr Harington opens up about his sartorial tastes.



'I'd like to go for English gent, but I'm pushing it a bit there. I think very fitted clothing, and hopefully kind of stylish simple, plain, simple colors, simple shades,' he says when asked to describe his personal style.



Best in show: Kit Harington plays Jon Snow on HBO's hit series Game of Thrones

Rebel with a cause: Mr Harington 'has an innate confidence and projects a playfully rebellious nature,' according to Jimmy Choo's creative director, Sandra Choi

'I'm a big admirer of Leonardo DiCaprio. I'm a big admirer of Jimmy Stewart, Frank Sinatra. There's a broad spectrum there - I mean, they're all very good-looking extraordinary dressers,' he adds.



Fans of the British heartthrob's dapper looks will be glad to know that the actor has no plans to shave his long curly locks: During a recent appearance on Live with Kelly & Michael, he revealed that he's contractually obligated to keep his hair intact.



'It has its own contract, definitely,' he said, adding, 'I never thought I'd say that about my own hair.'



Simple life: Mr Harington says he appreciates fitted clothing in plain colors



