If I was a potential xb1 buyer, and MS cut the price to 349, I'd just wait it out until spring. That fucker is going to be free with a box of cereal at this rate. MS need to compete, but they also need to avoid having 'fire sale' associated with their machine - you can be too cheap, too quickly and people will avoid buying your stuff because of it.



I think 349 is ok, but if they go 299 by Easter next year, then that starts to smell bad IMO.





I also think Sony can weather a 50 price difference. At least through to the end of the year in Europe. They are selling well, and can absorb being 'premium' priced. If MS cut to 299, Sony would have to respond, but 50 should be ok.