Neha Pradhan is an Editor at Ziff Davis B2B which spearheads three publications: MarTech Advisor, HR Technologist and Toolbox. She has over 6 years of work experience in digital advertising, journalism, and communications. Neha writes in-depth features and interviews industry leaders in the technological space. When she is not reading or writing, Neha finds solace in traveling to new places, interacting with new people and engaging in debates. Write to her at neha.pradhan@martechadvisor.com for interview features.