Derby to revert stadium name to Pride Park in January

Derby County's ground will again be called Pride Park

Derby have confirmed the club's home ground will revert to being called Pride Park Stadium from January 2017.

County decided to exercise its option and terminate its stadium naming rights agreement with the sports drink manufacturer iPro.

The Rams have been playing at their current home since July 1997, after playing at the Baseball Ground for 102 years.

Derby president and chief executive Sam Rush revealed the decision had been taken following discussions with club owner Mel Morris.

Derby owner Mel Morris (R) in conversation with Sam Rush

Rush said: "Both the club and iPro have changed ownership structures in recent times and a thorough business review was instigated by our owner Mel Morris after he completed his takeover of the club last year.

"During this strategic review, it became clear that the most appropriate solution which best suits Derby County's long-term ambitions is to exercise our right to end the partnership.

"We enjoyed working with iPro and will now take the next few months to consider all our options regarding our home here at Pride Park."

A phased programme of removing relevant branding from the stadium will begin shortly. All other associated club imagery, products, online branding and printed materials will also be amended over the next few months.

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