Carlton Football Club is pleased to announce the appointment of Cain Liddle as its new Chief Executive Officer.

Liddle is currently the Chief Customer Officer at Richmond Football Club and Managing Director of Aligned Leisure. Liddle has completed a Master of Business Administration and this year completed the Australian Institute of Company Directors course. He is also currently enrolled in a Doctorate of Business.

Liddle joined the Richmond Football Club in 2010 where he was responsible for overseeing membership, retail, licensing, ticketing and corporate revenues. In that time, he has overseen seven consecutive club membership records, growing membership at Richmond from around 36,000 in 2010 to in excess of 75,000 members in 2017.

In 2015 Liddle was responsible for creating alternative revenue streams, establishing a fully owned subsidiary business managing aquatics and recreation facilities. That business, Aligned Leisure, now manages nine facilities, employs almost 300 staff and will deliver annual revenues in the order of $15m to Richmond this year.

Liddle was also instrumental in the development of Richmond’s Education and Training business, forging a relationship with Swinburne University of Technology, that would later lead to the securing of Swinburne University as the club’s naming rights partner at Punt Rd Oval.

Liddle spent eight years as an Assistant Coach with the Calder Cannons and Vic Metro in the under 18 National Championships. He was also drafted from the Western Jets to the Geelong Football Club where he played four senior games during the 1994 and 1995 seasons.

Carlton Football Club President Mark LoGiudice said, “After a thorough and extensive process conducted by David Campbell of Egon Zehnder and led by the selection panel consisting of myself, and Club Directors Kate Jenkins and Chris Judd, we are fortunate to have secured Cain as the Club’s next CEO.”



“He brings a wealth of commercial and consumer experience and we believe he is the ideal candidate that will be integral in leading the Club to its next level of success.”

Liddle said: “The Carlton Football Club is a proud organisation with a significantly rich history, and a very exciting future.

“To be given the opportunity to work with such a talented team both on and off the field, who are united in their determination to deliver Carlton members sustained success across both the male and female competitions, is an opportunity for which I am extremely grateful.”

Liddle will commence in the role on Monday 13 November.