Show appreciation with a thank you A personal follow up thank you after a meeting, a purchase or an event will make you unforgettable. If you’ve never sent handwritten letters before, this is a great way to start. This study found that donors thanked with a handwritten note were 38% more likely to donate again. And, don’t be surprised if customers rave about you on social media!

Ask happy customers for referrals Referrals are very valuable. Referred leads are 4-6x more likely to close than an unqualified lead — and they have higher lifetime values. A handwritten letter is a personable way to ask for something inherently personal like a referral. Because handwritten letters are acted upon much more than email or printed mail, they are a great way to optimize your referral rate. This sample letter is more expensive because it has a lot of handwritten words!

Find new customers If your customers are worth more than $100 to your business, handwritten letters can be an excellent choice for prospecting. Handwritten letters have a 3-6x response rate when compared to printed letters. Some companies with very high-value customers will send handwritten letters along with chocolates or flowers — to prime the pump for their sales team.

Resurrect inactive customers or ‘dead’ leads Can’t seem to get through to inactive customers or leads? Even a busy person reads a handwritten letter. For best results, you may want to offer an incentive — we can help you create one that fits your business.