• Roman Abramovich behind new approach to antisemitism • Fans will get chance to attend courses at concentration camp

Chelsea want to send racist supporters on trips to the Nazi concentration camp Auschwitz instead of imposing banning orders.

The club’s owner, Roman Abramovich, who is Jewish, is at the forefront of the initiative, designed to tackle antisemitism among fans. Chelsea want to offer supporters caught being racist the chance to attend education courses at the second world war concentration camp in Poland instead of being banned from attending matches at the Premier League club.

“If you just ban people, you will never change their behaviour,” the Chelsea chairman, Bruce Buck, told the Sun. “This policy gives them the chance to realise what they have done, to make them want to behave better.

We thought antisemitism in football was long gone. How wrong we were | Anthony Clavane Read more

“In the past we would take them from the crowd and ban them, for up to three years. Now we say: ‘You did something wrong. You have the option. We can ban you or you can spend some time with our diversity officers, understanding what you did wrong.’”

Chelsea publicly criticised a number of their own fans for antisemitic chanting against rivals Tottenham in September 2017.

Buck said: “It is hard to act when a group of 50 or 100 people are chanting. That’s virtually impossible to deal with or try to drag them out of the stadium. But if we have individuals that we can identify, we can act.”

The club sent a delegation to Auschwitz for the annual March of the Living in April, while 150 staff and supporters went on a day trip in June to the site which once housed Nazi death camps while Poland was under German occupation.

Buck said: “The trips to Auschwitz were really important and effective and we will consider more as well as other things that will affect people.”

The Chelsea Supporters’ Trust is in favour of the plan, while the Football Supporters Federation’ also lent support. The campaigns and diversity manager, Anwar Uddin said: “The FSF have long advocated and promoted educational sessions with supporters found to have used discriminatory language. We completely agree with Bruce Buck that simply banning people doesn’t change behaviour or attitudes and applaud Chelsea for being one of the first Premier League clubs to so publicly advocate this approach and hope others follow their example.”

Sign up to The Recap, our weekly email of editors’ picks.

On Wednesday Chelsea previewed a new film at the Houses of Parliament aimed at raising awareness of the consequences of antisemitism, interspersing images of offensive chants and social media posts alongside images from the Holocaust. Buck told the club’s website: “We are just trying to make a dent in the antisemitism in this world. Over time we hope to make a real contribution for good to society.”

• This article was amended on 11 October 2018 to reflect the Guardian policy that the camps are to be described not as Polish death camps but as Nazi death camps in German-occupied Poland.