Russell Street Report Lombardi's Way Coining a New Slogan For The Ravens 2014 Season

Since John Harbaugh’s arrival the Ravens have coined a slogan for each new season. Perhaps the concept’s roots date back to Harbaugh’s description of his roster as “53 Mighty Men”, one later borrowed by his brother Jim with a dotted line to father Jack.

Since John arrived in Charm City we’ve been treated to annual themes such as:

2008: What’s Our Name?

2009: Play Like a Raven

2010: W.I.N.

2011: Relentless

2012: TEAM

2013: Here We Are

Most of the themes carry good stories – they tell a tale and in some ways they set a tone for the grind that is the NFL season. The players, spearheaded by Marshal Yanda even adopted one of their on during the 2012 campaign: Embrace The Grind.

Perhaps the weakest of the lot was last season’s “Here We Are.”

The Ravens looked lost. They had no identity except as a team that barely defended its title, oftentimes spinning out of control, perhaps intoxicated by its second World Championship.

And for the first time since 2007 they were home during the playoffs.

“Here We Are” could have easily been “Where Are We?”

So in the spirit of creating a more compelling theme; to help re-establish an identity as a tough, physical football team; to champion the return to post season football with our collective sights directed towards the desert at University of Phoenix Stadium in Glendale, AZ on February 1, 2015 – Super Bowl XLIX, we decided to coin our own theme…