We steer clear of plastic anything as much as possible, instead opting for glass bottles for our vaping liquids. Our cardboard tubes and Notebook packaging materials are also environmentally friendly, made from 100% recycled paper. The breakdown is 95% post-consumer recycled paper and 5% pre-consumer recycled paper, to be exact.

Post-consumer recycled material comes from waste that’s been used by a consumer, discarded and then typically placed in recycling bins. Think tin cans and newspapers.

Pre-consumer recycled material consists of waste that never made it to the consumer, such as trimmings, rejects and other stuff that ends up on the factory floor.

We even tried a pilot recycling program that asked consumers to send back their tubes, but an assessment revealed it was causing more waste than it was conserving. The program has thus been discontinued.