For the first time, we’re offering NVIDIA Iray directly to the designers, artists and architects who use this physically based rendering technology to bring their creations to life.

Available until now only in popular design software applications, Iray is in our new online store – starting with plug-ins for Autodesk 3ds Max, soon to be joined by those for Autodesk Maya.

These products support our new distributed rendering solution, Iray Server, which begins open Beta today. Also available is the first edition of vMaterials, a free set of digital material offerings verified for accuracy, control and consistency.

Iray accurately predicts the final results of a design, so you can reduce the number of prototypes and iterate far more. We’ve been using it for years to design our own products. And global architecture firm Gensler is using it to design our spectacular Silicon Valley campus building. Its photorealistic interactivity allows you to explore variations in full realism while in the design or review process.

Minimizing this feedback loop maximizes the creative process, so we’ve designed the new Iray plug-ins to scale smoothly across all the cores and processors in your system. You can even connect to Quadro Visual Computing Appliances for near noiseless interaction in final quality.

Accelerating Gensler’s Design Process

“We use Iray for 3ds Max extensively in our design process,” said Scott DeWoody, Creative Media Manager of Gensler. “Being able to see your changes, as you make them, in near final realism is transformative — and Iray’s ability to scale across processors, machines and to Quadro VCAs means you can get even the most complex jobs done on time.”

You can also harness a network of machines (running Iray Server) to make short work of your largest images. If you’re among the 10,000 folks at this week’s Autodesk University, in Las Vegas, you can see these solutions screaming on the latest systems at the Dell, HP and Lenovo booths.

Our Iray plug-ins are available as 90-day free trials. After that, they’re $295 a year as either a node locked or floating license with no processor restrictions. And more plug-ins are in the works.