It’s one of the most common arguments you hear against Bitcoin, and that’s that it has no underlying value, it’s simply vapor and speculation. Of course, that shows a total lack of understanding of digital currency, not to mention traditional fiat currency which are equally lacking in physical backing. However, Bitcoin does in fact have a huge underlying value that is rarely talked about, and that is the brand itself. The name Bitcoin.

Brands are incredible valuable. In most instances, brands are more valuable than the products those brands actually produce. Let’s take Apple for example, the brand name alone of Apple is estimated to be worth $118 billion. That’s just the brand name, not profits or inventory or anything physical. Simply the brand name alone is worth $118 billion.

Why is the Apple brand worth so much just by itself. It’s because of what the brand stands for and what it instantly says to a potential customers. The Apple brand name is associated with sophistication, upscale users, futuristic design, and several other positive attributes.

Now let’s look at Bitcoin. Bitcoin has become a household name that is being talked about on virtually every business news program. It’s being talked about at Thanksgiving dinner and in coffee shops around the world. It was was even the subject of an episode of the highest rated sit-com The Big Bang Theory. One could easily argue that the Bitcoin brand is one of the hottest topics in modern culture at the moment. A quick look at the trending searches and app downloads would confirm this to be true.







So what does the Bitcoin brand convey. It conveys something new and revolutionary. It conveys wealth. It conveys a belief in a counter culture movement where people take back power from huge institutions that have been around for centuries. And it also conveys a sense that people have a path to prosperity. These are all positive attributes for any brand to achieve.

Of course, Bitcoin has its detractors but so does Apple. But overall the brand image of Bitcoin is overwhelmingly positive.

So the next time you hear someone saying that Bitcoin has no underlying value, you may want to remind them about how highly brand image is valued in the business world. And right now, the Bitcoin brand is one of the hottest things going.