In this episode Sal, Adam and Justin talk with Mike Cessario, co-founder and CEO of Liquid Death, a water brand disrupting the bottled water market. Liquid Death is a new Mind Pump partner so please go out and support at liquiddeath.com!

Inventing the viral video: How brands use marketing to get attention, being authentic & MORE. (3:34)

Why fun can be healthy. (9:42)

Disrupting the industry and saving the planet at the same time. (17:35)

How long have they been in business, what kind of traction are they seeing and what was their strategy in the beginning? (21:37)

What are the biggest hurdles he sees that they will have to overcome? (32:12)

Not just a marketing gimmick: Getting the masses to purchase their product. (34:41)

Wanting to operate with the ‘small brand’ mentality. (37:40)

What interests him the most among the various platforms? (43:55)

‘Death to plastic’ and why recycling CAN be cool. (46:10)

What are some paradigm shattering moments that he has experienced? (52:07)

The new world of marketing. (55:09)

What are the next moves for the brand? (1:01:53)