YouTube Gaming is far from the first to tinker with a live show format. IGN hosts Up at Noon, Gamespot has The Lobby -- the list goes on and on. YouTube is in a unique position, however, because it's a service provider first, content producer second. If nothing else, it can ensure the new show is visible to the millions of people that access its site and apps every day. Keighley is a big name, and will bring a level of credibility to the show -- but it's the YouTubers that have the biggest potential to grow its audience. That's important if YouTube Gaming -- the platform, rather than this programming push -- is to ever grow into a true Twitch competitor.