There’s no denying that Tom Wilson can be something of a divisive figure in the hockey community. Capitals fans love him, other fanbases love to hate him.

In a show of support for Wilson, and the Capitals, after their Game Two win on Sunday — and following a controversial hit that had vitriolic comments tossed around at Wilson, the team, the fans, and everyone in between in the intervening days — Ryan Deem has created a new hashtag to use across social media: #43elieve.

The hashtag is a riff on the Penguins tagline for the postseason, #3elieve. We’re still not sure why they’ve used a 3 in the place of a B, when there are three perfectly good e’s in the word, but hey. You do you, Pittsburgh.

Fans have already started picking up on the #43elieve variation of the tagline and sharing their own tweets of support.

hey @penguins my hair looks really cute today and I got new eyeliner. hope it's distracting! okay, hope you play bad tonight, tell Phil and Jamie I say hi, i love them! 😘 #capscuties #43elieve pic.twitter.com/XvBwomjSZb — julie 🦅🏒 (@heyjulieann) May 1, 2018

I #43elieve it. https://t.co/2UlVMRe2Rx — Missy (@MavenetteLife) May 1, 2018

Lmfaoo I’ve never been more turned on by a hashtag sheeeesh #43elieve https://t.co/F9E5RGHhJg — Brett Harris (@BigBHarris7) May 1, 2018

“I’ve played my whole career with the other team maybe not liking me,” Wilson said to the media on Tuesday. “It’s the playoffs. The media obviously likes to jump on this, and make it a thing, but I think both teams are worried about the game.”

So, let’s all #43elieve for Game Three and Four and hopefully watch the Capitals bring it back home on Saturday with two more wins under their belts.