World Wrestling Entertainment chairman Vince McMahon is once again preparing to step into the ring with the National Football League, announcing his plans to start an alternative football organization as the NFL’s ratings tank and fans flee in droves.

According to ESPN, the wrestling powerhouse’s production company, Alpha Entertainment, issued a “media advisory” warning news networks and sports enthusiasts that McMahon was about to unleash a “major sports announcement” by Thursday afternoon.

McMahon attempted a similar feat in 2001, when he launched the ill-fated XFL.

Now, the sports mogul believes the time is right to launch another football league following the NFL’s disastrous 2017 season. The embattled NFL has been hemorrhaging viewers for over a year as furious fans tune-out following months of professional athletes “taking a knee” during the performance of the national anthem.

The issue was thrust into the national spotlight last year, when President Trump called for an all-out boycott on the NFL until owners and officials require their players to remain standing during the ‘Star-Spangled Banner.’

The wrestling titan’s announcement comes as the NFL struggles to regain viewers with the Super Bowl less than two weeks away. Media predictions for the event aren’t good, with the league’s post-season playoff ratings down to their lowest levels in five years.