

One universal small business goal is to sell the business's products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something that solves a problem or that they can't refuse or find elsewhere.

To this end, one of the smartest things a small business owner can do for his or her business is take the time to develop a small business marketing plan that will set them apart from the competition. A marketing plan clearly outlines how you will reach your ideal customers by effectively implementing your marketing strategy

There are thousands of ways you can promote your small business. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business. Here is a list of 101 small business marketing ideas to get you thinking about all of the different ways you can promote your business.

Marketing Planning

2. Revisit or start your market research

5. Refine your target audience and niche.

6. Expand your product and service offerings.

Marketing Materials

8. Make your business card stand out from the rest.

9. Create or update your brochure.

10. Create a digital version of your brochure for your website.

12. Get creative with promotional products and give them away at the next networking event you attend.

In-Person Networking

15. Introduce yourself to other local business owners.

16. Plan a local business workshop

17. Join your local chamber of commerce.

18. Rent a booth at a trade show

Direct Mail

19. Launch a multipiece direct mail campaign.

20. Create multiple approaches, and split test your mailings to measure impact.

21. Include a clear and enticing call to action on every direct mail piece.

22. Use tear cards, inserts, props, and attention-getting envelopes to make an impact with your mailings.