MEDIA Protocol live on stage in Hong Kong.

Monday 19th March 2018 is the day the digital content game changed.

MEDIA Protocol has officially launched its developer protocol, enabling content publication and distribution to be tracked via the blockchain.

Blockchain Content

This innovative protocol, the brainchild of MEDIA Protocol’s co-founders Tom Graham and Martin Adams, uses the blockchain to create a direct, secure, and transparent relationship between content creators, publishers, and consumers. A pioneering concept in a saturated digital content market, currently monopolised by large corporations.

But there’s a further twist.

MEDIA Protocol not only decentralises the marketing and advertising industries to reduce inefficiency and increase transparency; it has created a new economic model that rewards consumer engagement.

A New Incentive-based Content Ecosystem

“Content is more important than ever. Consumers are consuming more, and brands and publishers rely on it for exposure. But the current online market is predominately operated by a few distribution platforms, who control what we see and jeopardize the diversity and relevance of the content we’re exposed to. With MEDIA Protocol, we’re reshaping the digital content ecosystem and redistributing power from third-party intermediaries, with an incentive-driven model that leverages the directness, transparency, and security of the blockchain.” ~ Tom Graham (Co-Founder)

A bold vision. And one that centres around MEDIA Tokens, MEDIA Protocol’s native cryptocurrency.

Publishers and platforms that implement MEDIA Protocol can attach a predetermined amount of MEDIA Tokens to any piece of content they produce, tracked by a URL.

Consumers engaging with MEDIA Protocol-enabled platforms can earn Tokens for their interactions with published content (including articles, videos, audio and images). Viewing, reading, liking, commenting, or sharing a piece of content is rewarded.

There’s the incentive.

Transparency

“The media landscape is changing. Centralized content distribution is inefficient and waters down the essential relationships between those creating and publishing content, and those consuming it. MEDIA Protocol disintermediates these relationships, providing greater transparency, security, and individual control. Brands and publishers are empowered with more accurate data, and creators and consumers are rewarded.” ~ James Tabor (CEO)

Using the blockchain, MEDIA Protocol allows brands and publishers to create promotions, paid for in MEDIA Tokens. As content is consumed, and MEDIA Tokens exchanged, the relevant consumption data is transparently recorded on the blockchain.

Direct, specific, usable data.

This groundbreaking approach increases transparency and enables direct relationships between creators and consumers, like never before. There is no centralized ‘hoarder’ of data. No third-party involvement. No intermediary to dilute the two-way exchange.

The data is immediate, readily available and, most importantly, meaningful.

The New Currency For Content

MEDIA Tokens are the currency of content exchange within the MEDIA Protocol ecosystem. All purchases and rewards will be effected in this native cryptocurrency.

Rewarded MEDIA Tokens accumulate in a user’s account. These can then be used to access premium content or make in-app purchases within the MEDIA Protocol ecosystem.

Distribution platforms that support MEDIA Protocol will also receive a percentage of the rewarded tokens as a commission-based payment for the distribution of relevant content. This payment is allocated out of the amount transferred from the publisher to consumer, based on the number of content interactions that occur.

MEDIA Protocol In Action

In order to demonstrate MEDIA Protocol in action, today has also seen the official launch of CryptoCatnip, the first app to implement the protocol.

CryptoCatnip is a news aggregator that exclusively features cryptocurrency and blockchain content. Users can earn testnet MEDIA Tokens as they swipe left, or right, through the latest crypto news.

The CryptoCatnip app is now available for download in beta on iPhone and Android (use the invite code: cc2018). Keep an eye out for regular updates to the design elements and features.

For more information regarding MEDIA Protocol find us on our social channels below:

Website: www.mediaprotocol.org

Facebook: https://www.facebook.com/MEDIAProtocol

Twitter: https://twitter.com/MEDIA_Protocol

LinkedIn: https://www.linkedin.com/company/media-protocol/

Telegram: https://t.me/Media_Protocol_Community and https://t.me/Media_Protocol_Announcements