It’s not unusual in an election cycle for national candidates to pick some fights. Usually, though, candidates are strategic about the confrontations, taking on primary rivals, the other party, occasionally a critical news outlet, etc.

Leave it to Mike Huckabee, however, to start a feud with a bag of chips. Time magazine reported yesterday:

At 3% in national polls, Mike Huckabee faces an uphill fight against more than dozen Republican candidates for the presidential nomination. But that hasn’t stopped him from adding another opponent in recent weeks: a bag of rainbow-colored chips. They’re not just any chips. They’re a limited edition Doritos product called “Rainbow Doritos,” presented as a partnership between Doritos’ parent company Frito-Lay and the It Gets Better project. Donate $10 or more to the It Gets Better Project, an organization dedicated to fighting anti-LGBT bullying, and you get mailed a bag of Rainbow Doritos. The campaign was so popular that Frito-Lay is already out of Rainbow Doritos.

The Republican presidential hopeful, however, isn’t happy. Huckabee has urged Frito-Lay to distance itself from the It Gets Better Project – the former governor is particularly outraged by sex columnist Dan Savage’s role in the project – and according to Time’s article, he also “called on Christians to boycott all snacks made by the company.”

Just at face value, Huckabee’s priorities seem odd. When a candidate for the nation’s highest office is outraged by bags of snacks, it’s probably time for a shift in focus.

But just below the surface, there’s an even more striking problem.

Right Wing Watch noted yesterday that when Chick-fil-A faced criticism from the left, and some LGBT groups and their allies organized boycotts, Huckabee condemned the moves as “ economic terrorism .”

He added that there are many companies that are led by executives with whom he disagrees, but Huckabee said he’d never call for a boycott of those businesses.