A wine critic has called the label on a a bottle of shiraz from renowned winery D'Arenberg in McClaren Vale, South Australia, sexist for its name 'The Old Bloke and the Three Young Blondes'.

Jane Thomson, who founded the Fabulous Ladies Wine Society, said in a Facebook post that the label fits the bill of 'everyday sexism.'

In the post, Ms Thomson said she 'winced at the title', and that 'the marketing department has not thought about this very well.'

Wine critic and found of the Fabulous Ladies Wine Society who has sparked a debate on social media, by labelling the name of a South Australia shiraz as 'sexist'

Ms Thomson's Facebook post where she question's D'Arenberg's wine name 'The Old Bloke and The Three Young Blondes'

When asked how the name was sexist, Ms Thomson replied saying it reduces women to a physical feature and questions their intelligence.

In another post on Thursday, Ms Thomson says she is aware the wine brand is famous for being cheeky, but then likens the title to the words of recent Australian of the Year, David Morrison.

However, D'Arenberg winemaker Chester Osborn told Daily Mail Australia that the name is tongue-in-cheek.

'The name came about for two reasons, it's made from very old vines, about 50 to 100 years old and it's come of the best quality fruit we have and the wine will live for about 20 to 40 years,' he said.

'It was then co-fermented with a small amount of white grapes less than 20 years old.

D'Arenberg winemaker Chester Osborn with a glass and a bottle of the shiraz in question

Ms Thomas' Facebook response, where she said the wine name suggests a negative stereotype of women

Ms Thomson likens the wine's name to a statement by recent Australian of the Year, David Morrison, where he says 'The standard you walk past, is the standard you accept'

'So that's one part, the other part of the story is I'm the old bloke myself and I've got three daughters - two are permanently blonde and the other is blonde sometimes.

'So I'm introducing the fifth generation of D'Arenberg as the three young blondes.'

Mr Osborn said if anyone read anything else into it, it was their own choice.

'It's interesting that Jane claims it's sexist, I thought sexism was being derogatory to one of the sexes, so I'm not sure which one I'm being sexist to.'

He said that nearly all of his wine names are tongue-in-cheek and meant to be intellectually stimulating.

'I come up with my names sitting on the toilet reading the dictionary, I have many more names than I have wines.'

The Cenosilicaphobic Cat Sagrantino Cinsault 2010 references the fear of having an empty glass, named after Mr Osborn's cat called 'Booze'.

The Laughing Magpie Shiraz Viognier 2011 is another example, named after one of the 'Three Young Blondes', Mr Osborn's eldest daughter Alicia, who couldn't pronounce 'kookaburra' when she was younger, and is made with black and white grapes.

'There's 69 labels that I do, all of which have stage names which adds fun and conversation to the wine, Mr Osborn said.

The 'sexist' wine named 'The Old Bloke and The Three Young Blondes' made from three young white Rhone varieties - Roussanne, Viognier and Marsanne and one older variety from a Shiraz vine