Paul Smith’s Custom made Raw Denim Jeans Service

Whichever way you look at it a premium quality selvedge jean, cut from raw denim is a purchase that requires investment. All the more reason, then, that you end up with the perfect pair. Paul Smith’s new Soho based store is the first shop opened by the designer with an exclusive custom jeans service, offering a choice of drainpipe, tapered, standard or classic fits to exact waist size and length.

Eight exclusive cloths, from classic indigo’s to super heavy slub denim, cherry red and rainbow selvedge are available in a natural and unwashed raw state (rinsed versions of each of the fabrics are also offered). Customised with a range of trims, including stitch thread colour, leather back patch, rivet and stud details and six custom designed pocket bags in classic stripe, geometric prints and a specially commissioned ‘parody’ of Soho illustration.

Prices from £250-£370 and delivered within 4 weeks: Paul Smith, 46 Beak street, London W1F 9RJ: 020-7287 9998

paulsmith.co.uk