Doritos has gone unbelievably meta with its new chip flavor.

Behold, the Doritos Locos Tacos-flavored Doritos.

They're Doritos chips that taste like the Doritos Locos Tacos at Taco Bell that have shells that taste like Doritos.

Umm... you follow?

Let's break this down.

Frito-Lay invents Doritos chips. Taco Bell and Frito-Lay join forces to create Doritos tacos. Frito-Lay makes Doritos chips flavored like Doritos tacos.

The new chips come out on April 8.

Frito-Lay's also holding a contest to see what people are willing to do to win a pallet of Doritos. Yes, that's a lot of Doritos.

Here's the announcement from Doritos' official Twitter account:

Doritos Locos Tacos will become chips 4/8! Your chance to win a #DoritosPallet: tell us how bold you'd go to try them pub.vitrue.com/tOZX

— Doritos (@Doritos) March 25, 2013



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