You may now start to see Apple Maps embeds in websites around the internet, as Apple has opened up a web-based API for developers in beta, it announced today at WWDC.

In the past, Apple has embedded maps on some of its websites like iCloud.com’s Find My iPhone page or the Apple Store site. But the company has kept the ability to embed Apple Maps on web browsers internal until now, unlike its rivals, Google Maps and Microsoft’s Bing Maps.

Apple Maps website embeds will work pretty much the same way as they do on iOS, letting developers select a map area and allowing users to search for specific locations within the area and get directions between two points. The map embeds will also support touchscreen gestures like pinching to zoom, or rotating the orientation on the map with two fingers. You can also choose to display the map in street view or in satellite mode.

Developers can start using embedded maps on their websites now for free, so you should soon start seeing Apple Maps around outside of Apple’s own websites.