After Blockbuster declared bankruptcy in 2010, Dish Network bought its assets. Franchisees that stayed open, like Ken and Debbie Tisher, the owners of the Bend store, paid a licensing fee to do so. Dish now has only one licensee outside the United States, in Brazil, and it has no stores. (The owner of a store in Florence, Italy, run under the Blockbuster name with no ties to Dish or to the original Blockbuster, said he had struck a deal with a now-defunct Blockbuster affiliate to use the brand.)

The Bend store, three hours from Portland, was already attracting tourists last summer, when it became the last Blockbuster in America. As it prepares to become the last true Blockbuster in the world on Sunday — when the only other one, in Australia, closes — even more selfie-snapping pilgrims have arrived.

One of them, Steven Mercadante, drove his 2013 Kia Soul nearly 1,000 miles from Southern California through pelting rain to get to Bend.

“I just wanted to relive my childhood, said Mr. Mercadante, 32, a Walmart cashier who grew up in a military family that moved frequently. Blockbuster, like strawberry milk and Kraft macaroni and cheese, was a constant and a comfort for him.