The ‘Gravity blanket’ raised $3 million online with a claim to treat anxiety. Then that promise was deleted

A “Gravity blanket” on Kickstarter that claimed to use cozy pressure to treat anxiety, post-traumatic stress disorder, and other conditions has been taking the internet by storm, raising more than $3 million. But on Thursday, the company quietly deleted the bold medical claims on its crowdfunding site — language that violated Kickstarter policy and went against FDA recommendations — after STAT inquired about its promotional statements.

The creators of Gravity call their product a “premium-grade, therapeutic weighted blanket” intended to treat psychiatric illnesses. People quickly snuggled up to the idea: More than 15,000 donors contributed to the Kickstarter campaign to help get the blanket to the market, where it’s projected to sell for as much as $279.