Great Wall’s Wey luxury arm made its European debut at the Frankfurt motor show on Tuesday, giving the automotive industry fresh insight into the brand’s plan for the future.

Positioned above Haval, which recently arrived in Australia, the China-only Wey marque is unlikely to go to Australia, the US or Europe in the short term.

Executives in Frankfurt told Drive that Haval would remain Great Wall’s passenger car focus in Australia for the foreseeable future, with Wey set to remain on the sidelines for now.

Even so, the brand won plenty of attention in Frankfurt with an eye-catching electric SUV concept as well as fledgling road car range.

Wey XEV concept at the 2017 Frankfurt motor show. Photo: Supplied

The Wey VV5 currently sold in China features impressive electronics including a 12.3-inch digital dashboard to rival the likes of Audi. A 9-inch central display brings Apple CarPlay connectivity, sitting comfortably in a cabin that takes inspiration from the likes of Audi and Mercedes.

Power for the compact SUV comes from a 2.0-litre turbo engine that sends 146kW of power to all four wheels through a dual clutch automatic transmission.

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