The SDK provides an entryway to Gear VR beyond gaming. As Oculus VR's announcement post puts it: "The SDK includes the full-source code for Oculus Cinema, Oculus 360 Photos, and Oculus 360 Videos under an open license. We've done this so that you can jump-start your own VR app development." That means developers have access to the full suite of multimedia interaction offered on Gear VR, which Oculus and Samsung are assuredly hoping is widely used. And fret not, Unity game engine developers -- there's support for your game engine as of right now. Now get cracking so those of us using Gear VR this December have something to do!