Please review my Appeal / Plan of Action. We have submitted several over the past few days, all have been denied, so we started from scratch and wrote a new one. We’re afraid of submitting too many letters, so we want feedback on this one before we submit. Below is the letter we received from Amazon, and below that is our plan of action. We replaced asins with xxx

Hello,

We recently contacted you about adding product images that do meet our standards. Because you are still adding images that do not follow our guidelines, you currently may not sell on Amazon.com. Funds will not be transferred to you but will stay in your account while we work with you to address this issue. If you have any open orders, please ship them.

Your detail pages cannot include images that do not meet our general requirements and any category-specific requirements. Here are some examples of your pages that do not follow this policy:

ASIN:xxxxxx

Title: xxxxxxxxx

ASIN: xxxxxxx

Title: xxxxxxxxx

To sell on Amazon.com, please send us a plan that explains how you will address this problem. For help creating your plan, search for “Appeal the Removal of Selling Privileges” in Seller Central Help. When you are ready to send us your plan, click the Appeal button next to this message on the Performance Notifications page in Seller Central (https://sellercentral.amazon.com/gp/customer-experience/perf-notifications.html).

Once we receive your plan, we will review it and decide whether you may sell on Amazon.com again. If you do not send an acceptable plan within 17 days, we may cancel your listings and hold any funds in your account for up to 90 days.

We look forward to hearing from you.

Sincerely,

Seller Performance Team

amazon.com Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more

amazon.com Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more

Our plan of action

Dear Amazon,

Our seller account has recently been suspended, and a plan of action has been requested to reinstate our account. We submitted a plan of action in the past, and it was not accepted. Our new plan of action below is much more detailed, concise, and we hope it shows amazon our ability to strictly follow amazon guidelines.

Root Cause of the Problem:

We had several ASINS, specifically XXXXXXXXXX and XXXXXXXXXX that did not follow amazon’s Image guidelines. Specifically they didn’t follow

• The image background is pure white with RGB values of 255, 255, 255

• The entire product must be shown in the image; no part of the product may be cropped out.

• Must not be a graphic or illustration and must not contain accessories that are not being dispatched with the product, props that may confuse the customer, text that is not part of the product, or any logos, watermarks or inset images.

• No Shadows or reflections

This root cause of this problem is having an inconsistent Amazon Policy compliance internal process. We have not been diligent enough to ensure all our listings are Amazon guideline compliant, before being submitted to Amazon, and this is not acceptable. Here’s how we have, and will address these issues.

Plan of Action:

What we have done already:

We have removed any non-compliant images from all ASINS on our amazon seller account, paying special attention to the Image Guidelines outlined above. We reviewed amazon listing policies as a team several times, and have made many other corrections to our ASINS, including title updates, description updates, and image updates. We have closed the listings for ASINS: XXXXXXXXXX and XXXXXXXXXX, because the images currently live on the listings are not up to our companies quality standards, nor Amazon’s in our belief, although they do now follow Amazon’s guidelines. We have designated an employee to be our Amazon Policy compliance officer. This employee has read all the Amazon listing policies, category specific requirements for categories we sell in, and will review all new items for compliance before they are uploaded into the Amazon system. He will also be tasked with staying up-to-date on all new Amazon Policy changes, so we can remain compliant moving forward into the future.

What we will do moving forward: ASINS: XXXXXXXXXX and XXXXXXXXXX will remain closed until we have our photographer take new images of the product. We hope to closely emulate the Main Images of our competitor ASIN: XXXXXXXXXX, they display the product in a way that meets all of Amazon’s guidelines, and still looks professional for the customer. Our new internal Amazon Policy Officer will review every listing before it is posted, or altered in anyway, to ensure all new additions to our inventory, and alterations follow amazon guidelines. We will not hesitate to reach out to seller support for guidance on amazon policies, as they have been instrumental in interpreting the policies, and providing additional guidance we did not learn from the website alone. ASINS: XXXXXXXXXX and XXXXXXXXXX had been issued warnings in the past of non-compliance, that were not handled as seriously as they should have been. Moving forward listings that receive performance notifications, or quality alerts, will be closed immediately, until our internal Policy Officer can carefully review each listing in detail, make the necessary changes, ensure they take effect on the amazon system, and then relist.

We appreciate your time and guidance in reviewing our plan of action, and we will do our utmost to follow all Amazon guidelines and policies in the future with no more prompting necessary from Amazon.

Edited by: Bonavito & Co on 20-Sep-2016 8:13 AM