Po.et is a universal, open, and shared ledger that will record the metadata as well as ownership information for various digital creative assets. With its open platform using the Bitcoin blockchain, the team behind Po.et has the goal of creating the most globally verifiable and institutional record for digital media assets. The record should then serve as a framework to create interoperable and smart media applications that rely on an extensible, shared, and standard format for metadata.

Simply put, Po.et aims to completely change the publishing industry with its creation of a distributed, immutable ledger for people’s creative works. The team also wants it to be a platform for centralized and decentralized media applications, a rare combination since most platforms focus on one or the other.

Who Is Behind Po.et?

The Po.et team includes major names and people with years of experience in investment, media, and blockchain. The CEO, Jarrod Dicker, is a media and entrepreneurial technology executive. He used to work as the vice president of commercial strategy and innovation at the Washington Post and had previous roles at RebelMouse, Huffington Post, and Time Inc. Technical lead Lautaro Dragan has almost 10 years’ experience in full-stack development.

The other members of the core team include media and strategy lead Max Bronstein, product design lead Pat Riley, strategy director Jeremey Kandah, community relations lead Elliot Feeny, product development lead Justin Litchfield, Asia Pacific team member Chris Zhou, and developer Walter Zalazar.

Partners include AmaZix, Jaxx, and Otonomos. The Board of Advisors includes those who work at places such as Fenbushi Capital, BTC Inc., Ethereum, Jaxx, Viacom, Vimeo, Fox, Razorfish, BBC, Samsung, Smartwallet, and Augur.

What Are Some Major Benefits of Po.et?

Because Po.et uses the Bitcoin blockchain, it is transparent in nature, as the blockchain is fully distributed and public. This means that anyone can access the blockchain and platform from anywhere. In other words, content creators and publishers can now holistically view the origins of digital assets and their respective derivative data from a trustworthy source.

The Bitcoin mining network provides the security for Po.et, and as this is the most powerful of all computing networks, it does an excellent job. To further guarantee data integrity and the identity of parties, cryptographic signatures come into play.

Because Po.et is decentralized, there is no single point where it can fail. There is no risk of a power outage or a natural disaster in a specific centralized location causing the entire platform to fail.

Finally, Po.et is flexible. It lets users create their own licensing terms if they want. It gives content creators the options to use the system to record their content and then decide whether they want to share it publicly. Users can also use it to build new smart contracts.

How Does Po.et Appeal to Both Creators and Publishers?

The open network at Po.et will do wonders for both creators and publishers. Creators will be able to prove that their work is their own and prevent plagiarism, while publishers can verify content. Additionally, the platform acts as a bridge between these distinct groups, so publishers can find new content and creators can find a publisher.

How Will Publishers Use Po.et?

Po.et prides itself on giving publishers an introduction into the decentralized media economy. With this platform, publishers can timestamp digital works since the blockchain technology creates a digital “fingerprint.” This “fingerprint” proves mathematically that an article has not experienced any alterations or tampering.

Publishers will also appreciate the ability to manage all their digital creative assets in a single location. Everything is done on the blockchain through the same convenient platform. You use the platform to create a catalog of your creative assets digitally, so you can view and track them in a single location no matter where you are. This also makes it easy to share the catalog of assets with others, within and outside of your company. You can even access a log for editors and journalists.

How Does a System like Po.et Protect Creators and Publishers?

Because Po.et records everything on the blockchain and can verify content, it has numerous applications for protecting the interests of publishers and creators. You can prove that you were the one who published a certain piece of media and the time that you did so. In the case of defamation, publishing content with intellectual property protections, or cyberbullying, you can prove whether the document has been edited by someone else.

How Can Po.et Improve Licensing?

Another benefit of Po.et is its ability to use cryptography to provide content creators and publishers with the tools they need to automate licensing without any need to hire a third party. You can use a preexisting license as inspiration or set up your own terms. If you go with that option, you can also automate the payments, license issuing, and transfers.

What Is the Po.et Token POE?

The Po.et Token, POE, provides multiple functions. If users stake their tokens, they can join a marketplace. In this way, they will be able to improve the discoverability of their content. You can also use POE as a payment method for various services within the network. Staking tokens also works to establish a reputation, creating an economic mechanism which provides an incentive for publishers to include high-quality content on the network. Tokens also give users the right to vote for protocol improvements or dispute resolutions for challenges within the marketplace.

How to Buy Po.et POE You are not able to purchase POE with “Fiat” currency so you will need to first purchase another currency – the easiest to buy are Bitcoin or Ethereum which you can do at Coinbase using a bank transfer or debit / credit card purchase and then trade that for POE at an exchange which lists the token. Read on to see how to purchase it. Register at Coinbase For first time buyers of crypto currency, we recommend that you use Coinbase to make your first purchase – its easy to use, fully regulated by the US government so you know it is one of the safest and most reputable places to purchase cryptocurrency from. Coinbase offers the ability to purchase Bitcoin, Litecoin and Ethereum with a credit or debit card or by sending a bank transfer. The fees are higher for cards but you will receive your currency instantly. You will have to carry out some identity verification when signing up as they have to adhere to strict financial guidelines. Make sure you use our link to signup you will be credited with $10 in free bitcoin when you make your first purchase of $100. To get started, click the “Sign up” button where you will be taken to a registration form where you will need to enter your name, email and choose a password. Purchase Ethereum In Coinbase, visit the “Buy / Sell” tab at the top, select “Ethereum”, choose your payment method and enter the amount you wish to purchase – you can either enter a US Dollar amount or a number of Ether. You will then be asked to confirm your transaction, if paying with a card you might have to complete a verification with your card provider. Once that’s complete, your Ethererum will be added to your account. Purchase POE at Binance You can now send your Ether over to Binance to make your purchase of POE, take a look at our review of Binance here to see how to signup and purchase on their exchange. POE is also available on the following exchanges: Kucoin

COSS

OKEx

HitBTC

Conclusion

Po.et is a rare type of platform that applies blockchain technology to media content, giving publishers and creators a way to take advantage of it. With the internet growing and increased cases of cyberbullying, defamation, and copyright infringement, a system like Po.et that makes it simple to issue licenses and prove ownership will fulfill an important purpose. This platform should provide publishers and creators of content with reassurance. It will also hopefully be the launching pad for other blockchain technologies to become developed related to more than just the financial sector.