A new mobile operator has launched in Ireland.

GoMo is offering 80GB of data, plus all calls and texts, for €10 per month for the first 100,000 customers.

It will also allow 10GB of EU roaming data, plus all calls and texts.

The Eir-owned ‘virtual’ operator will run on Eir’s mobile network.

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It is an aggressive pricing move from Eir, which will undercut all other operators in the market, including its own Eir Mobile.

However, it is a sim-only deal, meaning that there will be no phone offers with the network, which is typically a way for operators to get customers.

There will be no restrictions on using the SIM card for a Wifi hotspot. However, after the 80GB monthly data limit is reached, the data speeds will slow.

The move echoes what Eir’s French owner Xavier Niel, has done in other European countries.

New customers can transfer their existing mobile number onto the new service online.

However, there is a one-off €10 connection charge. This will also apply if a customer quits or pauses the service and rejoins it, meaning there is no continued customer relationship or ‘reactivation’ of an account.

There is also bare bones customer service in place, with web chat the main avenue. There are no stores and Eir’s main customer service channels will not support the service.

The move is the first of two big launches for Eir this week. On Thursday, the company is expected to launch a revamped TV service based on a new set-top box. In France, Eir’s parent company has over 1 million subscribers for its Freebox, which delivers TV over broadband.

Online Editors