"Quinovic Group office do not support the imagery and messaging in the ads and we have censured the franchisee in the strongest possible way."

Mr Chapman said the company recognises tenants as the customers of its clients.

"We recognise the need to look after the tenant because the happier the tenant, the longer they will stay and the more they will look after the property."

In a statement Quinovic Te Aro said it wanted to apologise "wholeheartedly".

"The message was not at all intended to be offensive towards tenants. Quinovic Te Aro highly values its tenants and once again we offer our sincere apologies for any offence this may have caused."



Ms Day said the attitudes displayed in the adverts link to a wider problem of a lack of regulation in the property sector, and the group is calling for the Government to "fix the broken renting system".

"Everyone has the right to have a home, our right to that shouldn't be undermined by profiteering off the shortage of the housing supply."

Renter's United plans to hold a protest outside Quinovic's Lambton Quay office on Monday evening.

"We're just going to get some tenants together to have a toast to the capitalist spirit of the property management sector that is shown in these advertisements," Ms Day said.

She says they'll be toasting using Budget raspberry cola.

Newshub.