Nissan (NSANY) is making a tremendous effort to come out on top in the "green" car wars. The Japanese carmaker's electric car, scheduled for a 2010 release, figures to be the first mass-market, zero-emission vehicle in the US. But Nissan's innovation doesn't end there. The company now has an "eco-pedal" that will force drivers to save gas:

Nissan's "ECO Pedal" system _ promoted as being both green and safe _ makes the gas pedal press upward when it senses motorists are speeding up too quickly.

...the system, which will be available next year, can help drivers improve fuel efficiency 5 to 10 percent.

Of course, drivers can opt to switch the system off. Which most people probably would. However, conservation isn't easy, and it's a noble try by Nissan nonetheless.

See Also:

Nissan (NSANY) To General Motors (GM): Our Electric Car Will Make Money And Have No Emissions (NSANY, GM, TM)