Chief Keef is taking the promotion for his next album to a new level. Keef recently welcomed his son into the world and named the chid after his current record label, FilmOn. Born Sno FilmOn Dot Com Cozart, Keef is reportedly using the name to market his upcoming album, Bang 3. In a statement sent to Chicago's DNAinfo , FilmOn spokesperson Owen Phillips said, "[FilmOn CEO] Alki David has announced that Chief Keef and his newest baby mama have agreed to name the newborn Sno FilmOn Dot Com Cozart in order to promote the release of Sosa's double album Bang 3 with FilmOn Music and MondoTunes on Sept. 18."

There has been some controversy over Keef's son and TMZ is reporting that the boy's mother, a woman known only as "Lauren," is asking for Keef to pay child support. The report says that Keef and Lauren met a show in Kentucky and the rapper proceeded to fly her to his Chicago home to hang out. Sosa's lawyer says that his client is constantly being targeted by woman looking for money. The documents apparently say that Keef hasn't met the child yet. Earlier this week, the proud Chicagoan posted a since-deleted photo of the child on his Instagram with the caption "The White Sosa." TMZ's sources say that the picture was sent to the rapper by the child's mother. Based on the news that the child is being used in his upcoming album's marketing scheme, it would appear that Keef is acknowledging that the child is indeed his.