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Design Thinking is a framework to innovate. It is the base to solving problems and challenges. It is especially helpful to create innovative products and service experiences.

Design Thinking is not only for large organizations. It can help startups and smaller companies. It is not just about designers either. We usually think of design with something that has to do with art, and pixels. But, Design Thinking is about functionality.

Most people in organizations don’t think of themselves as innovators. However, innovation is for everyone and it is everyone’s job. Design Thinking goes beyond the five steps process, it is about embracing a culture of innovation.

When we talk about Design Thinking, we talk about innovation too. For an organization to be able to innovate they need to look at these three elements,

Business – Is it viable for your business goals? Technology – Is it feasible? People – Do people want or need it?