Showing what other people actually think about a product is the best way to improve the customer experience in shopping. It will also increase conversion rates (10-30% in our tests), increase your visibility in search engines, and your click-through rates from Google.

It's the #1 feature consumers say they are missing in e-commerce. (Source: E-barometern February 2020)

93% of consumers read product reviews before making online purchases, whether you have them on your website or not. (Source: DIY Consumer Report)

Having just one review can increase orders of that product by 10%. (Source: Think with Google)

For brands, it's critical to monitor and manage the online reputation of products where purchase decisions are made. It's also a great way to find out how to improve your products.