“If instead of saucers, UFOs looked more like breasts, I’ll bet there’d be a lot more people trying to take pictures of them.”

― Jarod Kintz,

“You tell me you love me, but I’m not sure you know what love is, or how fast it flies, or how much it resembles a UFO, or what kind of weapon you’d use to shoot it down.”

― Jarod Kintz,

Our Flagship product, the Magic-Flight Launch Box, has long been praised for being simultaneously Healthy, Stealthy, Wealthy and Wise. Whenever possible, we like to continue to use these adjectives as guidelines for all new products that we develop. One day last year, our founder walked into the workshop and gathered our engineers together to introduce the prototype for his latest creation, The UFO, an under-cover water pipe.

The idea was simple. Everyone enjoys the smooth draw of vapor cooled through a water pipe. However, not everyone wants to keep a bulky and breakable glass piece around the house, much less take it out in public. Thus, our founder began to experiment with creating a discreet, hand-held, non-breakable kit that fits in one’s pocket or purse. Thus the UFO was born. The Bamboo disc stealthily sits on top of just about any drinking glass or coffee mug.

Within seconds, it transforms the vessel from a regular cup into a water pipe, and then back again in the blink of an eye. We all had fun taking the prototypes home and testing them on various cups and mugs in order to find the perfect size. And, of course, as is our custom here at Magic-Flight, we tested it out in the field, experimenting with its furtive versatility.

The verdict? Yep, it’s stealthy! A curios bystander could even hold the UFO kit in his hands and still have no idea what he is looking at. We also relish the fact that the UFO is not actually a filtration device until it is assembled and paired with a glass, making it perfect for travel. As one can see, discretion was considered throughout the design process, from the overall design to the little details. One such feature is the series of perforations at the tip of the down-stem that serve to muffle the sound of the bubbles, altering it from a tell-tale gurgle to a barely-audible fizz. When considering such care and attention to detail, it is quite obvious why we take pride in this innovative addition to the bubbler family.

Once the UFO’s functionality was dialed in, all that was left was determining the name to laser onto the bamboo disc. Upon showing a working sketch to our founder via text, we were pleased to find the tireless experimenter taking an uncharacteristic, mid-day stroll on the beach. We were even more amused at his ingenuity in using the tools at hand to quickly convey his suggestions for how to proceed with the task of surface design.

The first photo, accompanied by the text “not sure if you can see my dirt sketch”, required further clarification. However, the subsequent photo, captioned with “I upgraded to some new and improved dirt”, not only put smiles on our faces, but also got the message across. Who doesn’t like new and improved dirt? And with that, the UFO (Unnamed Filtration Object) began its journey out of the invention pile and into your hands. We can’t wait to hear what you think!