Puralotor filters are OK, I guess. I’ll defer to our Best and Brightest on that score. The company’s claims don’t seem particularly boastful—“Purolator filtration products provide high quality performance for everyday driving”—or, let’s face it, exciting. And so the company’s ad agency has convinced their client to take a walk on the weird side. “Keep it Pure” is a series of vignettes that thinks outside the bun—although it’s less Dada then da-da-da-da. Anyway, when the ad folks offered us otherwise restricted access to some of these, uh, pronouncements, I said “damn, did I forget to put that up?” Actually, before that, I said, “This campaign was born for our Whiskey Tango Foxtrot” category. Or vice versa. While we await our TTAC-exclusive ’round three “Keep it Pure” moment, here’s one from Purolator’s YouTube channel. I bet you can’t wait for the next installment. In a strange sort of way, neither can I. Despite Mel’s antagonism, despite Detroit’s nationalization, don’t you just love corporate America?

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