Fundamentally, though, the equivalencies between Esports and physical sports aren’t ubiquitous. Harding’s approach, and that of the GDStudio, might be seen as unprofessional or frivolous if they were supplanted into the pundits’ studio at a football game. “If you’re watching football you’re watching it with friends, so the guys on TV are being professional because they can be,” says Harding. “But you’re making jokes with your friends, you’re making it fun for each other. The difference between that and us is that we’re all connected by the internet watching it, you might be alone, with just your headphones on, so we put in a much more personal touch; the community wants to feel like they could watch this with us on the couch.”