ESPN The Magazine editor-in-chief Alison Overholt said the iPhone idea sprung from the staff's search for a creative new direction for the issue. "We wanted fans to have that moment of awe again where they say, 'Wow. How did they do that?' Overholt said in a company statement.



"We were seeing the incredible images iPhone users post on social media tagged with #shotoniphone and our team said, 'That's it. How about we do a body shoot on iPhone?' With Javier on board with us, this cover — and the entire shoot — turned out as beautifully as we imagined."