Talar Alexanian, CSUN's Associated Student vice president, spoke from the student perspective on how the new campaign will elevate the degrees for all CSUN alumni. Photo by Lee Choo.

CSUN's new reputation and visibility campaign introduced a new wordmark, brand guidelines, copy tone and more at a launch event at Plaza Del Sol in the University Student Union. Photo by Lee Choo.

CSUN President Dianne F. Harrison kicked off the launch event talking about the new direction, and how it will have an elevating effect for the university's reputation and visibility. Photo by Lee Choo.

The new campaign focuses on how so many people see themselves rise through CSUN. Photo by Lee Choo.

The new wordmark plays off that CSUN is an acronym that can be pronounced, and how the sun is an apt metaphor for the light that knowledge sheds. Photo by Lee Choo.

The moniker “CSUN” has been used to refer to California State University, Northridge since the early 1970s. Today, CSUN formally launched a new graphic identity that embraces that acronym and unveiled a new visibility campaign to elevate the university’s reputation and visibility.

“Opportunities for students, employees, and funding are enhanced by the positive reputation and visibility of the university,” said CSUN President Dianne F. Harrison. “Our capacity to engage both internal and external constituents is dependent on growing the visibility and positive reputation of the university. The newly defined messaging and identity standards reflect CSUN’s growth in impact and national reputation, as we are increasingly recognized for elevating our students, the people, the culture and the economy of the entire region. With 40,000 students and more than 300,000 alumni, CSUN’s impact on the region is undeniable.”

Faculty, staff, students and alumni leaders viewed the new graphic direction and messaging platform during two presentations in CSUN’s Plaza del Sol Theatre. Campus officials shared examples of the visibility campaign that will launch in early May. The work strongly embraced the CSUN name.

“We have a huge asset in our name — no other CSU campus has an acronym that can be pronounced,” Harrison said. “As you know, the campus has historically embraced the sun, which conveys the weather, warmth and energy of the region. Sun imagery has been used in the official seal since the University’s founding, as well as for student publications. The sun is even an apt metaphor for the light that knowledge sheds.”

All of the work highlighted at the launch event grew from a vigorous discovery and creative process that involved students, faculty, staff, alumni, donors and the business community. The work builds on the idea that “through CSUN, we all rise,” and focuses on the many ways that CSUN fuels the regional economy, elevates the community and yields stronger returns.

Raising CSUN’s reputation and visibility was one of the central recommendations of CSUN’s Special Task Force on Engagement. The CSUN Foundation embraced this recommendation and helped support the visibility campaign development and launch.