But anyone who refuses to go along with Geldof is pilloried or sworn at; so, when a Sky News presenter asked him a perfectly reasonable question yesterday morning about the tax practices of some of the artists featured on the song, his only answer was “it’s b******s”. This is the kind of response you might expect from a 21-year-old with a YouTube channel, but from a 63-year-old trying to engage the public in a subject as grave as Ebola, it just seems churlish. How can he expect us to take him seriously if he cannot behave in a serious manner himself?