I’m sure you’ve seen this on your way across the border or back again, well I decided to find out what it was and why it was there. Seattle’s Lead Pencil Studio put this art piece together to advertise clean air.. and it was funded by the US government. It might seem like clean air doesn’t really need to be advertised, but what do I know?

So it’s a billboard, but instead of your normal everyday advertisement in the advertising space, it’s just nothing or “clean air”. To be fair it is a very cool piece albeit a little bit pointless or maybe I just don’t get it. It wouldn’t be the first time that I didn’t understand an art piece and it won’t be the last.

“Borrowing the effectiveness of billboards to redirect attention away from the landscape… this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.” – Daniel Mihalyo of Lead Pencil Studio

So yeah, clean air. Go buy some. Available at all good supermarkets.