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Steve Bruce has slapped a £10million price tag on in-demand Hull defender James Chester.

Aston Villa, Newcastle and West Brom are targeting a summer swoop for Chester following the Tigers' relegation from the Premier League.

But boss Bruce is determined to keep the Welsh international centre-back at the KC, and sees him as a key player in City’s bid to make a first-time return to the top flight next season.

Bruce knows he faces an exodus of big-name stars after Hull’s drop into the Championship. But he is under no pressure to cash-in on Chester, who has a year left on his contract with the Humberside outfit.

And Chester, a £300,000 bargain buy from Manchester United four years ago, is in no hurry to quit the Tigers.

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The 26-year-old, who is currently on duty with the Wales squad preparing for their crunch Euro 2016 qualifier against Belgium in Cardiff on June 12, admitted: "I don’t know if I’ll stay or go - you can never know what’s going to happen in football.

“What I can say is that I genuinely enjoy being at Hull. I have a good life away from the club, I live in the area and I have built a nice home for myself over the past four years.

“Of course, you always want to play at the top level. And, having experienced the Premier League, it’s where everyone wants to be.”

Hull 0-0 Manchester United in pictures: