As customers increasingly shift their retail shopping toward e-commerce, Starbucks is bucking the trend: It shuttered its online store on Sunday.

The company posted a notice in late August on its online store notifying shoppers that the site would soon close. The digital store stocked items like Starbucks coffee and branded mugs and tumblers, along with a selection of espresso machines, brewing tools and other accessories.

“You can purchase your favorite coffee and Starbucks merchandise in your local Starbucks,” the company wrote in a note to customers about the closing of the online store. “We cannot guarantee availability of any product in stores, but we know you will find many choices to enjoy.”

Maggie Jantzen, a company spokeswoman, said that the decision to shut down the online store was part of a push to “simplify” Starbucks’ sales channels.