Can you really hear a difference with USB cable? Absolutely! This cable is a cut above the rest. It has silver in it which is a phenomenal conductor. I did a comparison with a cheap cable and could clearly hear the difference. It had better bass and better highs. Much less distortion as well. This cable is perfect if you are streaming audio in a high-end home entertainment system or if you are a DJ with nice equipment. For example, if you have a MacBook Pro which costs typically around $2000 and a DJ controller by pioneer in excess of $1000, this cable is the rims on your Cadillac. Any other USB cable was just hubcaps.