Bespoken

Founded: 2008 by brothers Liam and Sammy Fayed

Provenance: N.Y.C. (with British parentage)

The vibe: Shirts and sports jackets with Savile Row—level attention to detail. Like a harder-rocking Turnbull & Asser (which their dad owns).

Homeschooling: "Turnbull & Asser makes the best shirt in the world. We didn't want to re-create it—we wanted a more fitted look with different styling."

The name: "Back in the day, you'd tell your tailor, 'I want a jacket,' and they would put a sticker on the end of a fabric roll so they'd know it was spoken for. Out of that came bespoke."

Our inspiration: "The spring collection started in this tiny bar called Grandfather's, in Tokyo, where this old man was dressed to the nines, spinning '70s records."

Plays well with others: "If a guy comes in wearing his A.P.C. jeans, we want him to buy our shirts and a jacket and wear it all together."

Visit bespokenclothiers.com