Football is just a game, but a heartbreaking loss like the one Michigan suffered to rival Michigan State on Saturday was crushing enough to bring some fans to tears.

No Wolverines fan took the loss harder than the dude in the video above.

In case you missed it (or want to watch it again), here's the play that left the Wolverines fan crying his eyes out:

Losing on the final play as a result of a botched snap on a punt attempt is rough. Add the fact that this was a rivalry game, and the loss was too much for Michigan fans to handle.

[Scott Edwards, h/t Deadspin]