Last night an Al Qaeda affiliate asked its loyal Twitter followers for suggestions to help with Public Relations, and the Twitter hive mind answered.

A linguist fluent in Arabic tells Business Insider the original hashtag translated to "#Suggestions_to_Develop_Jihadist_Media".

J.M. Berger, a counter terrorism expert who wrote the book "Jihad Joe: Americans Who Go To War In The Name Of Jihad," started the trolling with this tweet:

Hey everybody, Al Qaeda is using this hashtag to solicit ideas for media ops #اقتراحك_لتطوير_اﻹعلام_الجهادي -- you should all send some. — J.M. Berger (@intelwire) August 13, 2013

Then it picked up steam:

On a scale of 1 to al-Qaeda, how explosive is your love for me? #اقتراحك_لتطوير_اﻹعلام_الجهادي — Rob Hintz (@Rob_Hintz) August 14, 2013

Apparently everyone is, erm, *blowing up* this militant Jihadi Twitter hashtag: #اقتراحك_لتطوير_الإعلام_الجهادي — Mark Jaquith (@markjaquith) August 14, 2013

Have you considered creating a boy band? #اقتراحك_لتطوير_الإعلام_الجهادي — Beau Scheier (@BeauScheier) August 14, 2013

New jihadi training video: Out with the monkey bars, in with hot yoga #اقتراحك_لتطوير_اﻹعلام_الجهادي — J.M. Berger (@intelwire) August 13, 2013

Then the original al Qaeda poster tweets this out:

#اقتراحك_لتطوير_الإعلام_الجهادي العلوج الامريكية تشارك في الهاشتاق :( — اااه يا قلبي (@gdslooptadhi) August 14, 2013

The reply tweet had the hashtag with an addition, this time translated to: "#Suggestions_to_Develop_Jihadist_Media The American Infidels take part in the hashtag" complete with a frowning emoticon.

J.M. Berger, not satisfied with the total trolling, immediately called them out for their use of emoticons: