The FA will aim to secure some terrestrial TV coverage for the Women’s Super League when it sells the broadcast rights for the competition for the first time next year.

The governing body is confident that it can cash in on the women’s game after England’s World Cup run in France, as well as the announcement this year of a £10 million, three-year sponsorship deal with Barclays, which will begin at the start of the new WSL season.

The Times revealed in March that the FA was exploring selling the rights. Under the existing deal, BT Sport and the BBC only cover the production costs, around £50,000 per match. It is understood that the surge in interest has led to increased confidence that broadcasters will