There’s a long-running theory that Mark Zuckerberg has presidential aspirations. It makes sense to wonder. After all, if the civically engaged and ambitious billionaire leader of the most powerful media company on the planet wanted to take on a new challenge, why not try running a country? It’s not like he has many other opportunities for a promotion.

But only in recent weeks has a Zuckerberg run for the American presidency started to seem like a legitimate possibility. First there was his personal challenge for 2017: Zuckerberg’s aiming to visit and meet with people in all 50 states by the end of the year.

And not just that, but he framed the exercise in a way that sounds, well, political: “Going into this challenge, it seems we are at a turning point in history,” he wrote in a Facebook post. “For decades, technology and globalization have made us more productive and connected. This has created many benefits, but for a lot of people it has also made life more challenging. This has contributed to a greater sense of division than I have felt in my lifetime. We need to find a way to change the game so it works for everyone.”

Another post, which Zuckerberg published on Facebook last night, has a similarly campaign-esque vibe to it:

“Heading back home after a great few days in Texas. Today we drove down to Waco and stopped in smaller towns along the way. I had lunch with community leaders in Waxahachie who shared their pride in their home and their feelings on a divided country. I met young moms in West who moved back to their town because they want their kids to be raised with the same values they grew up with. And I met with ministers in Waco who are helping their congregations find deeper meaning in a changing world ... We may come from different backgrounds, but we all want to find purpose and authenticity in something bigger than ourselves.”

He also announced he’s starting a Facebook page for photos from his travels in 2017, which is another thing a political candidate would do.