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Property developers have sparked outrage by boasting to Asian investors that a new luxury tower block in one of the poorest areas of London will have “no social housing.”

More than 30 flats in the nine-storey Abbey Tower development in Greenwich are being put up for sale in London this week and at an event in Hong Kong later this month.

An advert on the website of the London and Hong Kong based agent Fraser & Co, which is hosting the launch event at the Mandarin Oriental hotel, highlights the fact that the development is “a fully private block with no social housing”.

The absence of affordable housing is listed as a major attraction, along with its proximity to a planned Abbey Wood Crossrail station, opening in 2018.

London Assembly Green Party member Darren Johnson said: “Boasting about the absence of social housing in adverts for new developments shows that housing policy in London is about meeting the needs of wealthy investors, not about the needs of ordinary Londoners. At least this appalling advert is honest about it.”

The row is the latest in a series of controversies about the glossy marketing of private homes in areas of London that are in the throes of regeneration but lack affordable housing.

Last week, a four-minute video promoting apartments costing up to £23 million at Berkeley’s One Blackfriars tower in Southwark was pulled after viewers branded it sexist and likened it to soft porn.

A promotional video for the One Commercial Street scheme on the edge of the City from developer Redrow also prompted a Twitter storm when it was likened to American Psycho or “an Eighties aftershave commercial.”

The one, two and three bedroom flats at Abbey Tower, the first phase of the Close Quarter development in Abbey Wood, are advertised as starting from £275,000 and come with a “free furniture pack and legal fees paid”.

A brochure for the scheme, which is being developed by property firms Development Securities and Hurlington, says the apartments have been “furnished with an unwavering attention to detail”.

Lawrence Martin, director of projects at Development Securities, said the wording in the advert was for “technical reasons” because buy-to-let investors often ask if there is social housing as it can affect the level of service charges.

He said the wider Abbey Wood regeneration includes a large Sainsbury’s, a new library, surgery and primary school. There will be a further 186 flats of which 24 per cent are “affordable”.