The Liverpool captain Steven Gerrard has insisted there can be "no excuses" for failure from the club's new £12m signing Daniel Sturridge.

The 23-year-old is already with his third major club, having left Manchester City to join Chelsea but flourished at neither, and that has raised questions about everything from his quality to his temperament.

Sturridge is likely to be given more of a chance under Brendan Rodgers than he had at his previous employer but Gerrard said, at some point, the player had to realise his situation and turn potential into regular goals.

"Daniel has the quality. I know he's got it – I've seen it," said the England captain. "He's suffered a bit at Manchester City and moved on to Chelsea where he hasn't played as much as he wanted but has shown flashes of brilliance.

"I think he's at the age now when he needs to settle down, get a settled club and show consistently what qualities he's got. If he can start producing that for us on a weekly basis he can help this club move forward to where we want to be.

"He has said he wants to play football for a big club, the stage is set for him. There will be no excuses for him. He will be playing with good players at a great club.

"It's all there for him. He just has to go and grasp it with both hands. He's at an age now where he should be performing week in week out."

Sturridge is likely to be Rodgers' main signing of the January window and Gerrard believes his arrival will improve their hopes of a top-four challenge.

"Daniel's arrival will help the club. He's got power, pace, strength – he has got huge potential," added the midfielder.

"He's another attacking option and if you look at the bigger picture from the beginning of the season up until now, we have been a little bit short in the final third.

"He will add more strength in depth for us and let's hope he's not the last face in January because we certainly need a couple more in."