"We love it here," she explained. "The people are so nice and kind and happy and respectful. I just love the values and the morals of the Midwest. Andrew isn't able to be out in the community like I am because he's working so much, but I'm just out in the grocery store having a great time talking to people in line."

It's a balance they have figured out together.

"It's not just the time he spends working," Tammy explained of what drives her husband. "It's how much he cares about his players and the team and doing everything in his power to help them be successful."

The man known for his work ethic, sincerity and staying true to his roots, often seen in Tommy Bahama Hawaiian shirts, has proven that in a cutthroat business like the NFL, relationships and how you treat people ultimately matters.

"I love the fact that of all the coaching jobs that I ever had, I'm talking from college to the NFL, I've been able to spend more time with my family coaching for him than anyone I've ever worked for," former assistant coach, David Culley, said of Reid. "It's important to him."

The only thing that would ever trump his love for football is the love for family, and that extends to those he works with.

"He's a very Christian-type man and he cares about people," Holmgren said. "If you've bumped into him somewhere along the way, or created a friendship with him, it stays forever."

As Reid prepares for his second Super Bowl appearance in 22 years as a NFL head coach—a time in which it would be justified for him to make any kind of mention about his own longevity and success—unsurprisingly to anyone who has ever crossed paths with him, he still makes it about everyone else.

"It's about all of them," Reid said of the coaches who have helped him along the way, and how they are part of his journey and success. "Every one of them. You take a little bit from everyone and you put your twist on it. They all helped. That's what it's all about."

That's saying something for a man who has paid it forward by helping 10 former assistants become NFL head coaches at some point in their careers, including five current coaches around the league in the Bears' Matt Nagy, the Redskins' Ron Rivera, the Ravens' John Harbaugh, the Eagles' Doug Pederson and the Bills' Sean McDermott.

And there's a strong sentiment around the league that people, including all those who have worked for him before, are rooting for Reid in the Super Bowl.

"It's humbling," Reid said. "But they know how I'm wired. You've got to stay focused. I appreciate it all and people have reached out, it's great, but they know I'm narrow-minded on getting ready for this game."