Today Ontology, a new high-performance public multi-chain project and a distributed trust collaboration platform, announced its strategic cooperation with blockchain digital advertising platform DAD (Decentralized Advertising). Both sides will co-build a blockchain-based internet advertisement platform to create a new advertising trust system.

Ontology’s public chain basic services, high-performance customizable blockchain framework, smart contract tool SmartX, and other technologies will be deeply integrated with the DAD advertising platform. This will enhance mutual trust amongst advertisers, online traffic, and users. At the same time, Ontology scenarios such as human and object multi-factor identification and authentication, as well as distributed data collaboration and exchange, can create comprehensive personal profiles, drive the improvement of precise injecting and targeting technology, and enable advertising information to reach people who really need it. As a result, this will further onboard data and make transactions more transparent, increase users’ sharing revenue, and ensure fair and reasonable advertising transactions.

DAD founder Steven said:

“DAD and Ontology’s cooperation is a win-win pioneering undertaking. Through sincere cooperation, I believe we will both make considerable progress in application implementation, community building, and ecosystem development. DAD has been devoted to the digital advertising industry since 2013. It will cooperate with more high-quality enterprises to create a brand new blockchain digital advertising platform for users, advertisers, and online traffic”.

Founder of Ontology Jun Li said:

“Nowadays, the digital advertising industry is facing the lack of trust amongst participants, therefore, the demands for highly-effective advertising algorithms, strong anti-cheat systems, distributed ledgers, and data onboarding are pressing. The technologies that Ontology provide will effectively facilitate solutions to these pain points and boost the digital advertising industry with more efficiency and convenience; at the same time, this cooperation is a broader extension of Ontology’s real economy strategy. We look forward to shape a new blockchain internet ecosystem with DAD”.

About DAD

DAD (Decentralized Advertising) is a new generation blockchain digital advertising platform. Since 2013, DAD has accumulated 500 million users in 194 countries and regions across the globe, with daily advertising impressions reaching a billion. They have serviced more than 110,000 advertisers, including Baidu, Alibaba, Meitu, 360, Uber, Toutiao, Huobi, OKEx, Cobo Wallet, and more. Years of industry experience has equipped DAD with huge amounts of accurate user labels, personalized AI advertising algorithms, various advertising scenarios, as well as exclusive advertising review and anti-cheat algorithms. Using blockchain technology to deeply reform advertising industry, it enables users to take full control of their own data privacy and choose the advertisements they want to see. DAD also introduces a token incentive scheme, which allows users reap the benefits of their data usage and be 100% beneficiaries of advertising revenues.

For more information, please visit https://dad.one/

Official Telegram: https://t.me/dad_official