Newell Brands, fresh off a $15 billion merger with Jarden Corp., said Friday it will relocate its headquarters to from Atlanta to Hoboken, N.J., and open a hub there in a bid to tap East Coast talent for its growing e-commerce operations.

Newell also announced it hired Tiffany & Co. finance chief Ralph Nicoletti to be chief financial officer of the newly merged company. Mr. Nicoletti replaces John Stipancich, who is leaving after about a year as Newell’s finance chief.

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