Being the owner of the small business enterprise, you may consider SEO as a redundant investment. This would be not the case if you know how much important local SEO for small businesses is. In the present scenario, a large portion of businessmen knows the term SEO, many of them aren’t aware of what exactly local SEO is about and how small businesses have an added advantage in this prospect over big organizations. This blog will break you all the information which tells you what local SEO is and shows that why it is advantageous for SMBs to hire local SEO services.

What is Local SEO?

Local SEO is a much more complex process than it appears on the surface. It is especially focused on providing results for the searcher that are relevant according to his/her current or mentioned location.

As the Smartphone has become a common gadget, 95% of people find it easy to search the destination online. Now, people like to search things with the phrase near me or with the particular location to narrow down their search and find the places near them to avoid the hassle of going far. There the need arises that small businesses need to found online as every street or market doesn’t have large showrooms, restaurants, parlors, shopping malls, and other places.

SEO statistics of 2017 and 2018 that shows the importance of local SEO

81% of people perform research online before making a large purchase

75% of searchers never scroll past the first page of search engine

72% of consumers who perform local search, visit a store within five miles of their current location

61% of people who search through mobile are more likely to contact a local business if they have a mobile-friendly website.

18% of location-based mobile searches result in a sale on the same day

78% of location-based mobile searches result in an offline purchase

With these figures, you can easily gather how much it would be beneficial for making an online presence with proper information of your geographical location and that too in the top ranking. These numbers will only keep growing as people are increasingly becoming aware of the digital world and realizing the benefits they can have with an online search.

If these figures aren’t satisfactory for you, note down that 44% of local-based mobile searchers clicked on a local 3-pack listing, while only 8% consumers click to load more results. This implies that most of the people find what they are looking for within local 3-pack listing. Therefore, obtaining a top spot in search results can bring you a huge amount of traffic loaded with potential leads.

Why is Local SEO necessary?

The whole process of local SEO is targeted to impact your overall business based on your location. Google favors local content as finding things locally is more convenient for people. Thus, local content proves to be of more value to the users. Aforementioned, through Cheap local SEO, small businessmen have an advantage over the bigger organizations especially, if they have a unique knowledge of the local audience.

That is the reason it is necessary to research on the potential terms for keywords. Through intensive research and comprehensive knowledge of the local market & audience, you can find the keywords that describe what you offer with the location included in the best possible way. For that, you can also make use of efficient tools like Google Keyword Planner.

What are the significant benefits of local SEO for small businesses?

Usually, local searches are performed by the non-locals as they are new to the place; it is convenient and safe for them to search the desired place or business online. If your local SEO is done appropriately, you can easily capture that audience.

Local SEO Packages helps to stand out even those businesses which don’t have a website in local searches and helps in targeting traffic with online lead.

helps to stand out even those businesses which don’t have a website in local searches and helps in targeting traffic with online lead. Adding extra information like Wi-Fi availability as part of your local SEO grab the attention of more customers who like to avail these facilities. Therefore, with the right local SEO, you can mend consumers’ decisions in favor of your business.

Therefore, to strive and thrive in the business world today, you need to rely on local SEO services even if your local business stands in a small room.

Read More – Local SEO Services – Fundamental to Success of Your Online Business