On Friday, Earth will engulf the moon in its shadow and create the longest total lunar eclipse in this century: a full 103 minutes. The next one that comes close won’t happen until 2029. And this eclipse’s running time won’t be matched until 2123.

In a nice little cosmic reminder that nobody is the center of the universe, this eclipse will be visible from every continent on earth except North America. If you want the best view and can’t catch a flight to Eastern Africa, India, or Southeast Asia—ideal viewing locations, according to NASA—you’ll have to live-stream the eclipse instead.

The Slooh community observatory, a telescope service for the public, will start airing the eclipse around 1:00 pm EDT. The eclipse begins at 1:14 pm EDT and ends at 7:28 pm EDT.

A total lunar eclipse occurs when the entire moon passes through the darkest part of Earth’s shadow, or umbra. Much more common are partial lunar eclipses, when part of the moon (but not all of it) passes through the umbra.

Slooh estimates that this time around, tens of thousands of people—many of whom probably watched the 76-minute total lunar eclipse back in January—will tune in online. No one wants to miss the astronomical event’s best side effect: the moon transforming from its year-long milky hue to a stunning red-orange-y blush, a phenomenon often referred to as a blood moon. Turns out, though, the striking color actually comes from Earth.

“When the moon’s within the Earth’s shadow, the only light it receives is the scattered light from the Earth’s atmosphere, which is a reddish color,” says Noah Petro, a research scientist at NASA’s Goddard Space Flight Center. Earth's atmosphere is more likely to scatter blue light particles, which is why we get such jaw-dropping sunsets. For the same reason, red and orange particles are more likely to make it to the face of the moon during an eclipse.

“Blood moon” is more of a nickname than an established astronomical term, says Paige Godfrey, a physicist at Slooh (the same goes for “blue moon” and “supermoon”). In recent years, certain Christian ministers of the more doomsday-prophesying variety have taken up the phrase “blood moon” to warn people about the impending apocalypse. John Hagee, a televangelist and pastor of a prominent Texas megachurch, proposed in his 2013 book Four Blood Moons that the coinciding of two Jewish holidays, Passover and Sukkot, and total lunar eclipses in April and October in both 2014 and 2015 amounted to a message from God. While Hagee hasn’t trotted out his theories recently, Friday’s impending blood moon has reignited similarly creative online sermons and internet conspiracies.