At the stroke of midnight on September 7th, after several months of anticipation, Rihanna changed the game with the launch of her highly anticipated Fenty Beauty makeup line at Sephora.









With 40 shades of foundation, Fenty Beauty filled a glaring deficit in the market creating beauty products to cover nearly every complexion, and the praises poured in!

Fenty had Quinta B out here looking like she got money.





Wearing @fentybeauty by @rihanna today. I don't normally wear a full face, but this is amazing and natural. You guys like it or whatever? pic.twitter.com/ppkayn4RMI — quinta b. (@quintabrunson) September 12, 2017





Gabby Sidibe ‏ came through with a testimony.





In case you're wondering about #FentyBeauty on dark skin, issa YES for me dawg. pic.twitter.com/RRiFkvQKR6 — Gabby Sidibe (@GabbySidibe) September 9, 2017





Then Crissle West put the brand to the natural lighting test. It passed with flying colors.





that "outside, no filter, direct sunlight" triple verification match process 😂 so far so good with fenty beauty. pic.twitter.com/iwBuc8PYCI — king crissle (@crissles) September 10, 2017









With all the #BlackGirlMagic percolating in these streets, it wasn't long before mainstream brands took to social media to push their darker shades.









Here we go.





MARC JACOBS.



Before & After FENTY Beauty 😂 pic.twitter.com/jPOY19717p — Doc McDabbins (@javeauriel) September 12, 2017









I mean...where's the lie?













Y'all know we can see you, right?





White owned brands looking at Fenty Beauty making all the money from the black women they ignored. pic.twitter.com/NK8JNQFCnO — Kelechi Okafor (@kelechnekoff) September 12, 2017





The glow up was unstoppable.









As Sephora sold out of darker shades, a collective #SheaButterTwitter meltdown quickly ensued.





My foundation shade of Fenty Beauty is out of stock at this Sephora pic.twitter.com/c6oHQhgdIT — House Martell (@Frannyxo) September 8, 2017





We tried to tell ya'll. We out here! Thank you, Rih for always putting us first.



