Apple CEO, Tim Cook, has used Apple’s Q3 2017 earnings call to announce that the Cupertino-based company has now sold over 1.2 billion iPhones in the ten years since launching the highly popular smartphone in 2007.

This time last year, Apple announced that it had sold an amazing one billion iPhone handsets, suggesting that the company has shifted an additional 200 million units in the last twelve months, with approximately 41 million of those coming in the most recent quarter.

There’s been a great deal of industry analysis and skepticism around whether or not Apple can keep counting on iPhone to be a money-spinner for the business. That doom and gloom has resulted in many predicting that revenue and profit would fall with declining iPhone sales, but Apple has once again pushed through those mythical barriers. Tim Cook was typically enthusiastic about iPhone performance through the earnings call:

iPhone results were impressive, with especially strong demand at the high end of our lineup. iPhone 7 was our most popular iPhone and sales of iPhone 7 Plus were up dramatically compared to 6s Plus in the June quarter last year. The combined iPhone 7 and 7 Plus family was up strong double digits year over year.

What’s particularly interesting about Cook’s words is that consumers have been responding to the high-end iPhone in higher rates over the last quarter. The numbers of individuals purchasing the larger 5.5-inch iPhone 7 Plus is higher this year than those opting for iPhone 6s Plus, which can likely be attributed to the upgraded hardware and hugely improved dual-lens camera experience. Interest in that hardware means that Apple is able to celebrate the tenth anniversary of iPhone with the realization that it’s managed to shift 1.2 billion units.

The celebrations will likely continue into the year as the company heads toward the launch of iOS 11 and the highly-anticipated iPhone 8. Apple is expected to unveil a dramatically redesigned device featuring a stunning edge-to-edge display and facial recognition which will presumably be used in place of the Touch ID experience.

That release will also see iOS 11 introduced to the general public, featuring a fully redesigned Control Center experience which puts the relevant controls and toggles directly into the user’s hands, among many other things.

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