A Block apartment is being offered as a contest prize as part of a merchandise partnering with Hasbro-owned board game Monopoly.

At a media event at The Gatwick last night host Scott Cam announced a Block Special Edition game hitting retail stores today with former addresses including South Yarra, Bondi, Elsternwick & Albert Park residences featuring.

Each game includes a “golden ticket” to enter a contest with a mammoth prize of an apartment at The Gatwick (tipped to be an upcoming “Challenge” apartment).

“It’s the best prize I have ever heard of,” Cam said. “The Blockheads have done a fantastic renovation on the iconic Gatwick, and to think someone will have the chance to win a multi-million-dollar apartment just by buying Monopoly – The Block Special Edition is incredible.”

The prize is being touted as TV’s biggest-ever prize giveaway.

Attending the event last night were hosts Scott Cam & Shelley Craft, judges Neale Whitaker, Shaynna Blaze & Darren Palmer, foremen Keith Schleiger & Dan Reilly, Nine’s Head of Content Production and Development Adrian Swift, 2018 contestants, producer Justin Sturzaker and Nine’s Melbourne Publicity team headed by Michelle Stamper.

The competition is open until December 29, 2018.

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