To our delight, Calvin Klein has launched a social media campaign encouraging their customers to post half-naked selfies in their favorite CK’s.

Calvin Klein is using the “#mycalvins” hashtag for their campaign and has recruited some of today’s hottest models, musicians and fashion bloggers, including Miranda Kerr, Trey Songz and Chiara Ferragni, to show off their undies on social media.

Trey Songz helped kick off the viral campaign last week:

Let’s take a look at some of the hottest #mycalvins amateur models below:

I wonder if these frat boys are planning on contributing to the campaign:



Fraternity Hunks Go Shirtless For Charity Car Wash Ad – TheGailyGrind.com from TheGailyGrind on Vimeo.