But despite its failures, it continued to promote the country overseas as the origin of ‘gross national happiness’ as a better measurement of national well-bring than the traditional ‘gross domestic product.’ The idea was pioneered by former King Jigme Singye Wangchuck in the early 1970s but won admirers around the world. Both Nicolas Sarkozy of France and David Cameron in Britain adopted aspects of the idea in 2010 to assess the national mood.