In a sign of how brutal, emotional and deeply personal the coming battle over gun violence is likely to be, the National Rifle Association on Tuesday accused President Barack Obama of hypocrisy for having the Secret Service protect his daughters even as he opposes the NRA's call for armed guards in schools.

The Web video, first obtained by The Blaze, opens with a narrator asking, “Are the president’s kids more important than yours? Then why is he skeptical about putting armed security in our schools when his kids are protected by armed guards at their school?”

The 35-second video makes no effort to hide the tension and animosity between the NRA and Obama, even stepping into the recent "fiscal cliff" debate.

The video continues, “Mr. Obama demands that the wealthy pay their fair share of taxes but he’s just another elitist hypocrite when it comes to a fair share of security” as an altered image of the president peers over a stack of dollar bills, followed by images of “Meet the Press” host David Gregory, California Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and Vice President Joe Biden.

A White House official declined to comment on the video. However, spokesman Jay Carney did announce that Obama would outline his administration’s plan to address gun violence on Wednesday.

Eric Pfeiffer contributed to this report.