A man who launched a social experiment by wearing a T-shirt with a “Caucasian” logo to mimic that of the Washington Redskins says the effort has revealed racial bias.

Frederick Joseph is the 29-year-old founder of the New York City-based marketing agency We Have Stories, which represents marginalized groups. Earlier this year, the activist went viral for creating the #BlackPantherChallenge, which raised more than $950,000 to purchase Black Panther movie tickets for members of the Boys & Girls Club of Harlem. The project received support from Chelsea Clinton, Snoop Dogg, and Ellen DeGeneres, and in June, Joseph received a humanitarian award from Comic-Con for his work.

Activist Frederick Joseph launched a social experiment to make people question their racial biases. (Twitter/FredTJoseph)

Joseph’s newest endeavor was more low-key. On Tuesday, he tweeted a photo of himself wearing a red T-shirt emblazoned with the word “Caucasian.” The shirt mimics the logo for the NFL’s Washington Redskins, whose name and emblem of a Native American character has been called “racist” and “offensive” by both players and fans.

The Washington Redskins logo has been controversial. (Photo: Getty Images)

“I wanted to see how people responded to the shirt — while there’s nothing derogatory about the word ‘Caucasian,’ there’s a certain privilege among some white people who haven’t been challenged on certain aspects of racism,” Joseph tells Yahoo Lifestyle.

The Hypocrisy of Racist Logos: Last weekend I decided to wear this shirt, I figured it would catch some by surprise but I didn’t expect people to be as trash as they were. pic.twitter.com/DW5n6QEmOl — Frederick Joseph (@FredTJoseph) July 31, 2018

The shirt is a play on the Washington “Redskins” logo to demonstrate how people look wearing apparel with a logo that is blatantly racially charged and disrespectful. The shirt doesn’t have any rude language or slurs such as “crackers” or “honkies”… but that didn’t matter pic.twitter.com/TrksTIlGYj — Frederick Joseph (@FredTJoseph) July 31, 2018

I left @SXMProgress after just doing an interview with @XorjeO and it was my first time in public with the shirt on. A white guy walking by mistook the shirt for an actual team shirt and yelled “Go Skins!” I said “nah”, he then saw my shirt and yelled “asshole!” pic.twitter.com/2apsx126YX — Frederick Joseph (@FredTJoseph) July 31, 2018

Next, an older white lady stopped me in the street and said “why would you wear that? It’s disrespectful!” So I asked her if she would have said the same if I had on the actually team shirt or another team using disrespectful branding. She said “no, because that’s the logo!” pic.twitter.com/UaLfIZioS5 — Frederick Joseph (@FredTJoseph) July 31, 2018

Joseph says the shirt caused a reaction every few minutes as he walked through the streets of New York City. “Still, no one tried to have a conversation,” he tells Yahoo Lifestyle, adding that the woman’s response seemed to underscore a general acceptance of ingrained racial biases.

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The third person or rather people was a group of white guys across the street and one pointed at me. I can see from the corner of my eye that two of them were seemingly trying to come across the street and have a word with me. I wish they would have, but that’s here nor there. pic.twitter.com/cPONjTYUBG — Frederick Joseph (@FredTJoseph) July 31, 2018

As I walked through Manhattan, people looked at me and rolled their eyes, pointed, made snide comments, etc. But, I’ve never seen white people do the same when people are wearing “Redskins” apparel, which is actually racist versus the word “caucasians” and a white man logo. pic.twitter.com/LSYYVBECn9 — Frederick Joseph (@FredTJoseph) July 31, 2018

“Basically, I was being shamed as a black person for wearing a non-disrespectful shirt with a white person logo on it,” tweeted Joseph. “But people wear apparel and jerseys with logos depicting things such as a Native American and call them ‘redskins’ … whew chile, the hypocrisy and privilege!”

Basically, I was being shamed as a black person for wearing a non-disrespectful shirt with a white person logo on it. But people wear apparel and jerseys with logos depicting things such as a Native American and call them “redskins”… whew chile, the hypocrisy and privilege. pic.twitter.com/laW9lyJIHR — Frederick Joseph (@FredTJoseph) July 31, 2018

Joseph tweeted that he was surprised by the negative reactions, given how many other images appropriate or otherwise disrespect certain minority groups. “But it goes to show how fickle and hypocritical people can be,” he wrote.

He’s urging his followers to replicate his effort, tweeting, “I’d be interested to see more people wear shirts and apparel such as this to make the point and see how the people who have racist car decals, shirts, jerseys, etc., respond when the tables are turned (and still not really).”

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