UNICEF’s new campaign, “Poo2Loo,” targets India’s public defecation problem with a series of music videos, pranks and advertisements featuring a giant feces mascot.

According to the campaign, 620 million Indians are defecating in public every day.

“That’s half the population dumping over 65 million kilos of poo out there every day. If this poo continues to be let loose on us, there will be no escaping the stench of life threatening infections, diseases and epidemics,” the Poo2Loo website says, while asking visitors to sign a pledge to ending public defecation.

YouTube videos for the campaign feature giant, walking, talking, dancing, singing, piles of poo, and website visitors can even play a video game called “Toilet Trek,” where players can experience how difficult it is to find a public toilet in India.

According to the website, 28 million school children lack access to a toilet in school, and women and girls often avoid defecating until nighttime to avoid shame and possible assault.

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