Take-Two Interactive believes that releasing a new Grand Theft Auto game every two years will seriously degrade the franchise’s value.

Chief operating officer Karl Slatoff explained this while speaking during the Wedbush Transformational Technologies Conference this week:

Often times people ask us ‘Why don’t you come out with Grand Theft Auto every two years?’ To us, that doesn’t make sense, because Grand Theft Auto, every single time it comes out, is a brand new experience. You can’t possibly do that in two years. And if we did that, our product would fatigue and the franchise would degrade from a value perspective.

Slatoff’s comments match with what Leslie Benzies of Rockstar North said last year in November, “We could easily have churned out a new version year after year without really progressing as a franchise, but if we did that, eventually the fans would lose interest.”

The latest installment in the series and probably the most anticipated game of the year, Grand Theft Auto V will release on September 17 for the PS3 and Xbox 360. A PC release has not be mentioned so far but may follow early next year.