Video Views Campaign in Facebook: This is the objective where people will see your video through the facebook ad campaign.

Often, I have been asked this question, are we talking about YouTube videos or are we talking about Facebook Videos or are we talking about those videos which has been shared on Facebook and are from YouTube, Alright!

So, the video views objective what we have here this been explicitly Facebook Videos which we upload on Facebook, this is not video views which we you know. That we take the link from YouTube and share it on Facebook and I want views on my YouTube channel.

This isn’t going to work. You have to upload a video on Facebook platform itself and then you have to get a video view using this particular Objective.

Lead Generation Campaign in Facebook: This is one of the very popular objectives of facebook marketing and help business to get user’s details like their name, phone, email id and more who are interested.

this Lead generation advertisement has a lot of things going on with it, there is a lot of things and there is a lot of sayings that this particular lead generation advertisement objective doesn’t work!

This particular lead generation a doesn’t give me qualified leads which is some what “TRUE”, Let me explain, First of all this lead generation objective is used when you need certain information of a user when you don’t have a landing page, when you don’t have a website.

Meaning, you can of course generate leads without a website using this objective, But when you go local or when you go in a niche this might not work but when you go into the local market or when you select few cities this might work properly.

We’ve observed in recent years is like 60% to 70% leads what we receive from lead generation objective is a junk lead and which are inappropriate, we don’t need it and most of the time the money goes waste into facebook advertisement.

You might not have a landing page to run an advertisement which can create or generate leads for you but this lead generation is not fully going to work for you. It’s always like 60%, 70% or even 80% leads are junk leads which are not qualified users will say like I haven’t filled the form, or I have filled it by mistake or it has been auto done and I didn’t want that ad at this particular time or I was just watching it and like I clicked it by mistake, So these are the things we will be listening a lot if we use Lead Generation objective.

Although, If your target location is huge and you’re going to work in a specific niche this particular objective may work for you to some extent.

This is also tried and True!

So what can we if this particular lead Generation objective doesn’t work properly? Let us see down the line.

Messages Campaign in Facebook: When you want to throw your ad in your target audience’s messenger inbox you have to select the objective as messages in Facebook ads manager which is the last objective under consideration.

In this message section you can run an advertisement wherein people will be able to see your advertisement within their Inbox (Facebook Messenger), Your target audience will receive the advertisement in their Inbox directly.

So this is all about consideration marketing objective in facebook.