Flamboyant Melbourne furniture salesman Franco Cozzo is turning property mogul, with plans to develop his Brunswick store into an apartment tower complete with restaurant run by his daughter.

Hot on the heels of the $7 million sale of his ‘‘Foot-is-cray’’ store, the Sicilian superstar has applied to Moreland Council to convert his two storey ‘‘Bruns-a-wick’’ store into an eight storey, modern building.

Franco Cozzo and his daughter Angelina outside his store in Brunswick on Wednesday. Credit:Simon Schluter

Despite the development there are no plans for the furniture store to close – it will, Mr Cozzo says, continue "forever" in part of the ground floor.

Under plans drawn up by architects Fender Katsalidis, there would be 32 apartments above a 50-seat restaurant on the ground floor, retaining the first floor Victorian façade.