Rolex reopens its biggest showroom in the world

Rolex’s largest store in the world is reopening this week.

The showroom is run by Ahmed Seddiqi & Sons, the largest authorized dealer of luxury watches in the Middle East.

The Rolex megastore opened in 2018 in Dubai Mall, one of the largest shopping malls in the world.

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Rolex’s store occupies 850 square meters of retail space — almost 10,000 square feet — over three floors.

Mohammed Seddiqi, chief commercial officer for Ahmed Seddiqi & Sons told WatchPro today that Dubai Mall is reopening this week, and all of its showrooms, which include monobrands for Audemars Piguet, Richard Mille, Patek Philippe and TAG Heuer, will be open.

Dubai has instructed that malls should be no more than 30% capacity, strict social distancing of needs to be observed and people must wear face masks.

Mr Seddiqi says that his staff are all trained to work safely with customers and the stores are ready with strict sanitation and distancing measures.