Rutgers Stadium is getting a name change.

The Rutgers athletics department announced this morning it has set up a Tuesday afternoon press conference “”to announce a naming rights partnership” for the Scarlet Knights’ football facility.

In recent years, Rutgers officials expressed reluctance to get tied into a longterm naming-rights deal, not wanting to undervalue New Jersey’s second-largest outdoor stadium during this downturn in the economy.

But last June the university announced that Brooklyn Sports & Entertainment would be collaborating with IMG College as co-sales agents for the naming rights of Rutgers Stadium.

While it won’t be known how much Rutgers Stadium will fetch for until Tuesday, naming-rights deals can be quite lucrative. In 2007, the New Jersey Devils announced a 20-year naming-rights agreement with Prudential Financial Inc. While financial terms for the Prudential Center were not disclosed, NorthJersey.com valued the deal at approximately $100 million over the two-decade term.

Built in 1938 and originally renovated in 1994, Rutgers Stadium underwent a two-phase, $102 million expansion to increase capacity to 52,454 in 2008 and ’09.