On Sunday, the St. Louis Rams scored one of the wildest, sneakiest touchdowns in recent memory, faking a punt return to distract from the Seattle Seahawks from the actual return that was happening 30 yards away. It was a play no one saw coming, literally. Watch this GIF a few times and see if you can figure out what’s happening. A complete breakdown is below.

Stedman Bailey of the Rams lined up on the gunner, seemingly playing the role of a blocker. It’s a punt formation you’ll see dozens of times on an NFL Sunday.

Ryan punted the ball and everything seemed normal. The Rams players followed the ball to the near corner of the field, in preparation of blocking for Tavon Austin, who ran left from his spot in the middle of the field toward the imaginary punt.

But there was Bailey, subtly peeling off the gunner and continuing his pursuit on the high side of the field. He was going toward the actual ball. The rest of his teammates were going to the fake one. It was all part of the ruse and it fooled everyone, from the Seahawks to the television booth to the cameraman.

When the ball came back to the ground, the Seahawks were converged around Austin at the bottom of the screen. Bailey was all alone at the top, catching the punt with no one around him. Look at all the Seahawks in the screenshot below. All their eyes are on Austin. No one notices Bailey.

It’s like that rhetorical question from the end of The Shawshank Redemption, only having nothing to do with a man’s shoes: How often do you look at the football during a punt?

Once Bailey caught the ball, the only man to beat was the only man wearing white who knew where the punt had actually gone: Jon Ryan, the guy who kicked it. Burning a punter wasn’t a problem, especially with a 30-yard head start.

Pete Carroll immediately ran down the sideline, pleading with officials to throw a flag.

Carroll apparently thought Austin had called for a fair catch while faking out the Seahawks.

Replays showed he hadn’t. No flag meant Rams touchdown and one of the best special teams fakes you’ll ever see. (Though it may have looked familiar. The Chicago Bears did something similar in 2011.)

On Fox, Daryl Johnston said Jeff Fisher had told him how the Rams were aware Ryan’s rugby-style punts tended to go left off his foot, which apparently helped put the ruse in action. Praise goes to the coaches for realizing a weakness in Seattle’s special teams and exploiting it perfectly.

Give credit to Austin for his Academy Award performance in selling the fake. Give credit to the rest of the Rams for playing key extras in the ruse. But the biggest on-field credit, of course, goes to Bailey, who did just as good an acting job while running 40 yards backward to field the punt and then sprinting 90 more yards for the touchdown. It was just your every-day, over-the-shoulder, untouched 130-yard punt return for a TD.