With Vols football off to a rough start this season, fans might be looking for a reason to celebrate.

Look no further than "Big Orange Friday," a one-time holiday created by Gov. Bill Haslam that will happen Oct. 19 ahead of the UT vs. Alabama football game.

Many fans already celebrate Big Orange Friday by wearing orange each Friday to show support and receive discounts at various Knoxville businesses.

Haslam's proclamation, which was made Sept. 20, extends the Big Orange Friday initiative across the state.

Haslam designated Oct. 19, 2018, as the holiday. This means it will not automatically reoccur before next year's "Third Saturday in October" rivalry.

The proclamation "encourages citizens "from Shelby County to Johnson County to show state pride and don their orange," according to a press release from the UT athletics department.

Below is the full wording of the proclamation.

State of Tennessee Proclamation by the Governor



WHEREAS, formally the third Saturday in October the Tennessee Volunteers play the Alabama Crimson Tide every year, and



WHEREAS, as long as teams have represented the University of Tennessee on the field, they have carried on the name and tradition of the original Tennessee Volunteers, and



WHEREAS, Tennesseans can proudly show state pride by wearing Tennessee Orange on the third Friday in October before the annual Tennessee vs. Alabama game, and



WHEREAS, the University requests that the "Volunteer State" should turn Orange to show the pride and support of the state in the on-field football battle against its neighboring state;



NOW, THEREFORE, I, Bill Haslam, Governor of the State of Tennessee, do hereby proclaim October 19, 2018 as



BIG ORANGE FRIDAY



in Tennessee and encourage all citizens to join me in this worthy observance.



IN WITNESS WHEREOF, I have hereunto set my hand and caused the official seal of the State of Tennessee to be affixed at Nashville on this twentieth day of September, 2018.



Bill Haslam

Governor Tre Hargett

Secretary of State

The Oct. 20 game is set to kick off at 3:30 p.m. at Neyland Stadium. The game will be broadcast on CBS.

For a list of Knoxville-area businesses participating in discounts for Big Orange Fridays, visit bigorangefriday.com.

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