If you want to try out AT&T TV NOW for just $50 a month, you need to act today. AT&T has announced that starting tomorrow, November 19th, 2019, the price of AT&T TV NOW will be going up $15 to $65 a month for AT&T TV NOW Plus. If you want AT&T TV NOW Max, that plan will now cost $85 a month. If you are already a Plus or Max subscriber, your price will be going up $15 on your next bill after the 19th of November.

If you are a subscriber to the grandfathered AT&T TV NOW plans, your price will be going up $10 a month on your next bill after the 19th of November.

This all comes as AT&T has been shifting its focus from AT&T TV NOW to AT&T TV, a new streaming version of its DIRECTV packages.

This new rise in cost is the second significant price hike on AT&T TV NOW this year. AT&T has made it clear that the future of AT&T’s TV efforts lies within its new AT&T TV service that is currently live in 10 markets and will be rolling out nationwide by the end of 2019. It is reported that AT&T will soon start the expansion of AT&T TV into new markets in the coming weeks.

AT&T TV NOW has already started notifying current Plus Package customers about the hike to $65. Max package customers will soon be getting notifications about the November 2019 price raise.

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