Seattle-based iPayYou launched a new Bitcoin Wallet that enables consumers to cancel transactions, a major difference that it hopes will help it stand out in the over saturated market for cryptocurrency wallets. The firm explains that this feature can be used should a mistake be made in the payment process.

The iPayYou wallet will also allow users to send payments via email without the need for the recipient side to have a pre-created bitcoin account, another distinct feature.

The founder and CEO of the firm is Gene Kavner, a former Amazon executive and the Worldwide Director of Amazon Associates – the world’s largest affiliate program. He previously also held top positions at Microsoft and Expedia and created multiple successful technology startups.

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“Our aim from the beginning was to create a consumer-friendly bitcoin wallet that is intuitive and secure. Consumer technology continues to improve but for most people, payment methods have been stuck in the past. That’s why our team has developed the easiest way ever to get access to Bitcoin’s revolutionary technology. Our team comes from a background of creating extraordinary consumer products at a global level and we are bringing all of this experience to provide a bitcoin wallet that truly matches their needs.”

“It is only the beginning for the iPayYou wallet with numerous additional never-before-seen features to be announced over the coming months. Our vision is to make bitcoin the most accessible and user-friendly currency with consumers worldwide considering bitcoin as a desirable payment method,” Kavner added.

In addition to the currently available web-based wallet, iPayYou also plans to release mobile apps on both iOS and Android in the coming months.