When it comes to wine, most people have a favorite grape or bottle, and it can be intimidating to stray from what you know. If you want to branch out, but are afraid of wasting money on something you won’t enjoy, consider shopping by importer .




As Bon Apetit explains in the link below, importers all have their favorite styles and flavors and, if you like one bottle they’ve brought into the country, chances are you can trust them to have chosen others that you’ll enjoy:

Each importer has their preferred styles of wines that they enjoy (They’re just like us!) and choose to represent, whether it be French wines, blockbuster reds, or natural wines. If you’re seeing the same names pop up, you know their preferred style of wine is your style too—for me lately, it’s been tart Loire Valley red blends from importer Goatboy Selections (I can’t get enough of wines by Brendan Tracey).


Just look for “imported by” on the label of your favorites, and ask your friendly wine clerk if they have any other wines from the same importer. This lets you try new styles and grapes, under the guidance of a palate you can trust.

The One Tip That Will Change How You Buy Wine | Bon Appetit