To be honest, not everyone is a stone-cold robot who turns a blind eye to pressing problems such as this. Infinitum, a Norway-based organisation , has its plastic bottle deposit hub right outside Oslo. They recycle roughly 97% of the plastic bottles in Norway to be reused by the public. According to Sten Nerland, director of logistics and operations, plastic is one of the best products that can be used because of its cheap, malleable qualities, provided you figure out a full-proof way to recycle it. Efficiency is the key motto in Infinitum, as they operate with two key incentives. The first is to minimalize the taxes paid by companies. Recycling would reduce their taxes to virtually zero. The second incentive is to instil in the minds of people that the bottles are not to be thrown away but to be deposited for recycling, which is why they have to deposit an amount while purchasing a bottle.