Updated Sept. 21 to include comment from Connexions.

A customer loyalty programs firm called Connexions Loyalty has notified the state it intends to layoff 214 employees as it permanently closes its St. Louis area fulfillment facility.

The layoffs will begin sometime in November and be implemented in phases. A bulk of the employees affected are customer care specialists.

The distribution facility is located at 12755 Olive Boulevard in unincorporated St. Louis County.

The company, headquartered in Virginia, delivers more than $3.2 billion in consumer rewards annually. Its brands include Delta, Discover, InterContinental Hotels Group and Starwood Preferred Guest, among others. It has locations in Boise, Idaho, Phoenix, Minneapolis, Tulsa, Okla., Dallas, Nashville, Columbus, Ohio, Richmond, Va., and Stamford, Conn.