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“It’s not a money maker; it’s true hotdog love,” he said.

The idea for the pricey hotdog was born after Luv appeared on CBC’s Dragons’ Den in 2011. With no deal reached, he was invited back on the show for a second chance in 2013. Needing to impress the Dragons this time around, he decided to invent the most expensive hotdog in the world, snatching the title away from a New York-based company.

“I travelled across the United States for eight weeks and gained 35 pounds,” Luv said. “I had hotdogs for breakfast, lunch and dinner and I really got to know the hotdog culture. So I know what hot-doggers like.”

Luv said he knew the hotdog had to fulfil certain requirements to be worth the money. It had to be a foot long. It had to a have a perfect bun. It also had to have the right toppings, which is why he added Kobe beef and fresh lobster cooked in butter and garlic.

But the secret ingredient was less obvious at first.

“I was kind of a little lost after that and then all of a sudden I woke up at 3 a.m. and went, cognac!” Luv said. “Cognac and pork go really, really well with each other.”

So, he went to a local liquor store and purchased two bottles of $2,600 cognac.

“When you create a dish like this, you’re going to make sure that you have ingredients that work together. So every time you bite into it, nothing overpowers anything,” Luv said. “Between the Dragon Dogs, the lobster, the cognac, the pork, the truffles and tomatoes and cottage cheese, it’s amazing. And it’s juicy.”