The Northern Territory, also known as NT in Australia, is a beautiful swathe of land filled with desert landscapes, forests, springs and King’s Canyon.

Picture: Mark Kolbe/Getty

Picture: Mark Kolbe/Getty

A new tourism campaign for the area was released a few days ago, inviting people to the NT.

Its name? CU in the NT

Picture: Facebook

You can see the problem (clue: it's in the name).

The guerrilla campaign - which isn’t from the official government NT tourism office - encourages people to visit the area.

Complete with T-shirts and other pieces of clothing that can be purchased on the website, CU in the NT is quite an aggressive tourist slogan...

Picture: Official website

The newly created Instagram page is similarly...explicit in its language:

The NT has so much to offer. Bring your whole squad and explore the top end.

The top end of wh-oh never mind.

Not everyone is thrilled, and the campaign's Facebook page is inundated with criticism:

Jodie Ellis:

National disgrace. Australia where they use absolute filthy language and call it tourism promotion. How many tourists are you going to attract especially when you refer to it as a Vagina. I hope this is retracted and fast.

Annalise De Mel:

Just wondering what Elders you consulted or granted you permission to use Uluru, a sacred site, with this slogan plastered over it - or any other parts of country you're spruiking for this campaign?

A campaign spokesperson told Mashable:

We want people to recognise that if they want to go to the NT they shouldn't hesitate. They should just go and tell their friends to 'CU in the NT!'