Google has announced a new tablet sporting its Pixel branding. The Pixel C is a 10.2-inch tablet with a 2560×1800 308 pixel-per-inch screen, an NVIDIA X1 quad-core processor with an integrated Maxwell GPU, and 3GB of LPDDR4 RAM.

Until now, the Pixel branding has been used for Google's peculiarly high-end Chromebooks running the Chrome OS. The Pixel C, however, runs Android, not Chrome OS. Like the 2015 iteration of the Chromebook Pixel, the Pixel C uses USB Type C for charging and also has the colorful light bar to indicate how much battery life is left.

Google also has a pair of keyboard accessories, one aluminum and one leather, for the device. The "C" stands for convertible, with the keyboard attaching magnetically. There's no kickstand or clasp; magnets do all the work. The keyboards can stick to the front, to protect the screen, to the back, when using it as a tablet. The keyboard itself is Bluetooth, and when it's closed, it will inductively charge from the tablet unit.

Like the other Pixel products—and unlike the third-party branded Nexus devices—this is a Google design, with a premium price. The 32GB unit costs $499, 64GB $599, and the keyboard is $149. There's no international pricing yet.