Feminism: great for women, great for men.

Achieving gender equality means doing away with society's rigid ideas about what it means to be a woman. That also means getting rid of the limitations that surround what it means to be a man.

Imagine a world where showing emotion, loving Adele or staying home with your kids wasn't considered feminine, and therefore less than. Doing away with gender roles and bullsh*t ideas of femininity and masculinity is good for everyone.

Let the feminist guys in the video above convince you that feminism really is for everyone.

Video scripted, directed and edited by Jessica Samakow and Oliver Noble Script edited by Emma Gray Produced by Alex Berg and Allison Bresnick Shot by Daniel Fox, Michael Caravella and Ian MacInnes Special effects and emotional support by Samantha Guff Thanks to Wade Davis, Fineline Tattoo, and Central Bar.