What is the Google Analytics Individual Qualification (GAIQ) Exam?

Google Analytics Individual Qualification (or Google Analytics IQ or GAIQ) is an exam conducted by Google to test your knowledge of Digital Analytics and Google Analytics platform.

Once you pass this exam, you get a certificate from Google through which you can demonstrate your proficiency in Google Analytics to your client/employer.

This certificate is valid for 12 months from the date you passed this exam. You need to retake this exam every 12 months to keep the certificate valid. There are no fees to take this exam.

You can get the GAIQ certification through Google Skill Shop: Google Analytics Individual Qualification

The Difference between Google Analytics IQ Certification and Google Partners Badge

When you pass the Google Analytics IQ assessment, you get a personalized certificate issued by Google.

However, you still can not use the Google Partners badge. In order to qualify for Google Partners badge, there are certain requirements that you must meet before you become eligible to get a personalized badge from Google. These requirements include:

Getting one or more individuals in your company certified in Google Adwords Meet a 90-day ad spending requirement of US $10,000 across your managed AdWords accounts Meet performance requirements in terms of overall ad revenue and customer base.

When you qualify for a Google Partner badge, you a get a certification link hosted on Google which is a proof that you are actually a Google Partner and not someone who is pretending to be a Google Partner:

So if you see someone using a Google Partner badge on a website that is not clickable then there is a high possibility that the badge has been used fraudulently.

The Difference between Google Analytics IQ and Google Marketing Platform Certified

#1 GAIQ certification is for individuals. Whereas Google Marketing Platform certification is for companies which provide consulting, training and technical support services for Google Marketing Platform (DoubleClick Digital Marketing and Google Analytics 360 Suite)

Note: Google Marketing Platform Certified was formerly known as ‘Google Analytics Certified Partner’

#2 Having a GAIQ certification does not by itself qualify you or your business to become a Google Marketing Platform Certified. To become a Google Marketing Platform Certified, you would need to meet several other requirements which are listed here.

#3 As an individual you can become a GAIQ certified. But you can not become Google Marketing Platform Certified as an individual. You must have at least five local, full-time employees working with Google Marketing Platform products (DoubleClick Digital Marketing and Google Analytics 360 Suite) and have passed one or more product certification exams in:

Analytics

Attribution

Creative

Data Studio

Optimize

Google Tag Manager

Display and Video 360

Campaign Manager

Search Ads 360

#4 Google does not offer any Google Analytics IQ badge when you pass the GAIQ test. But it does offer Google Marketing Platform Certified badge when your business qualify to become a Google Marketing Platform Certified:



Note: Creating or displaying a GAIQ badge on your website is against Google trademark policies and may result in your GAIQ certification being revoked.

#5 Once you pass the GAIQ exam, you can share your certificate with others via Google Partners public profile page. On the other hand, once you qualify for Google Marketing Platform Certification, you get your own listing in the Google Marketing Platform gallery.

Note: The GAIQ exam is available in several foreign languages in addition to English.

The Difference between Google Analytics IQ and Google Marketing Platform Sales Partner

Google Marketing platform sales partners are Google Marketing Platform certified companies that work more closely with Google to help sell their products.

A company which qualifies as a sales partner gets a Google Marketing platform sales partner badge:

How to Prepare for the Google Analytics IQ Exam

#1 Google’s Recommendation

Google recommends that you take the following two courses at Google Analytics Academy in order to prepare for GAIQ:

#1 Google Analytics for Beginners

Google Analytics for Beginners course covers (but not limited to):

How to create an account

How to implement tracking code

How to set up data filters.

How to navigate the Google Analytics interface and reports

How to set up goals

How to set up campaign tracking

#2 Advanced Google Analytics

The Advanced Google Analytics Course covers (but not limited to):

Each course is made up of several units.

Each unit covers one or more topics.

Each topic has got a video, transcript, additional resources to read and multiple-choice questions (called Assessments):

Watch every video, take notes and complete various assessments. It is important that you go through the additional resources and take notes.

Watch the Analytics Academy Q&A Video:

Even if you have already passed GAIQ test several times before, it is important that you go through the study material and familiarize yourself with any new topic. You will almost always find something new added to the course material.

Watch videos but don’t waste time taking notes from them. Instead, use the ‘Text Transcript’ at the bottom of each video to take notes.

This is because the majority of these video tutorials rush through the study material and you will have a hard time taking notes from them directly.

In just 2 to 3 hours you can complete these two courses.

#2 My Recommendation

The two courses recommended by Google are not enough to prepare you for GAIQ. You need a lot more preparation than that.

Go through following additional study material:

#1 Take the Google Analytics for Power Users course

This course covers the following topics:

Unit 1: Understand users

Unit 2: Attract high-value traffic

Unit 3: Improve site engagement

Unit 4: Improve product performance

#2 Read the following articles on Google Analytics one by one:

#1 Difference between Google Analytics and Universal Analytics

#2 Google Analytics Account Structure and Governance

#3 Understanding Sessions in Google Analytics

#4 Google Analytics Dimensions and Metrics explained in great detail

#5 Google Analytics Channels, Source, and Medium explained in great detail

#6 Beginners Guide to Google Analytics Attribution Modeling

#7 Guide to Google and Universal Analytics Cookies

#3 Read the following articles on Google Tag Manager one by one:

#1 Google Tag Manager Tutorial for Beginners

#2 Understanding Triggers and Variables in Google Tag Manager

#3 Regular Expressions Guide for Google Analytics & Google Tag Manager

You are likely to get a few high-level questions on Google Tag Manager. So be prepared for that.

#4 Download and read the following two e-books:

#5 Join the Google Analytics Help Community and ask your questions there.

#6 Practice what you learn.

Practical knowledge is very important in order to pass this test. The majority of questions you get in your exam are based on your understanding of the Google Analytics topics and this understanding can be developed only through practicals.

Google Analytics IQ Exam Format

#1 GAIQ exam consists of 70 questions that you need to complete within 90 minutes. That means you have slightly less than 1 and ½ minute to answer each question.

#2 The passing Score for this exam is 80%. What that means you need to correctly answer at least 56 questions.

#3 You can retake this exam as many times as you wish. But you need to wait for one day before you can retake this test. However, you may never know which answers were incorrect and what are the correct answers. So even if you retake the exam just to improve your score, it won’t make much difference, as you can make the same mistake twice.

#4 The exam comprises multiple choice and true and false questions.

#5 You cannot pause the test. Once you start the test, the exam timer will continue to run until 90 minutes have elapsed or you choose to finish the test. If in the middle of the test, you close your web browser or your computer shut down, the timer will immediately expire. You will then have to wait for one day before taking the assessment again.

#6 You cannot mark questions and revisit them later during the test.

#7 Over the last couple of years, Google has moved away a lot from the factual straightforward questions to logical reasoning based questions.

So if you think you can read the question, quickly search the internet and get the answer, then my friend it is not going to work. You may be able to answer a few questions with this tactic but it is highly unlikely that you will pass the test which is full of logical reasoning based questions.

If you wish to pass this test, then you must develop a good practical understanding of various reports, metrics, and features of Google Analytics.

For example, just knowing the basic facts about filters through the course material is not enough. You must have practical knowledge of implementing filters. Google is unlikely to ask you questions like ‘what is a filter’ or ‘what are the different types of filters’. It is more likely to ask you, which of the following filter is the best solution to solve the problem or whether a particular filter is correct?

To answer such questions, not only you must have good knowledge of regular expressions but you must also know how filters are actually created and processed and which filter type is the best solution for a particular problem.

#8 Google does not ask all of the questions from the prescribed syllabus.

#9 Google does not charge any fees to take this exam. It is available for free.

How To Take the Google Analytics IQ Exam

Once you are ready to take the exam, follow the steps below:

Step-1: Navigate to https://skillshop.exceedlms.com/student/path/2938?use_local=true

Step-2: Click on the ‘Get Started’ button:

Step-3: Click on the ‘Login to Launch’ button:

Step-4: Login with your Google email and password.

Step-5: Read and accept ‘Terms of Service Agreement’ by checking the box ‘I accept the terms of Service’ and then clicking on the ‘Submit’ button:

Step-6: Click on the ‘Yes’ button (to associate your certifications and achievements with your company) and then click on ‘Save & Continue’ button:

Note: This is an important step. If you selected ‘No’ then any certification you get will not be associated with your company. Then you won’t be able to share your certifications and achievements with others.

Step-7: Click on the ‘Launch’ button to start your test:

Note: Before you start the test, read the instructions carefully. Make sure you answer all the questions and do not spend more than 1 and 1/2 minutes on any question. Remember the clock is ticking and you have got 70 questions to answer.

Reasons Not to Cheat in the GAIQ Exam

It is very easy to cheat in exams and get the certificate, but is it really worth it to only get the certification and not the knowledge?

Google has designed its study material in a very user-friendly manner so it is easy for beginners to understand. When you go through all the study material, you actually understand the analytics scenarios and the best-fit solutions for them.

If you cheat in the exam and get certified, you may in the future land in a situation where you need to solve an issue or generate new solutions and you are likely to fail if you do not actually understand the situation fully.

Benefits of the GAIQ Exam

With the Google Analytics Individual Qualification certification, you get lots of benefits as below

Global certification

The majority of online business use Google Analytics for everyday reporting across the world and having the certification makes it easier to gain knowledge and get a great hold in the analytics field.

Add to your profile

You can add the Google Analytics certification to your CV and LinkedIn profile and land a great job.

Free of cost

The Google Analytics IQ certification is completely free of cost.

GAIQ Questions

#1 What is the “Bounce Rate” in Google Analytics?

Number of times users returned to a website in a given time period Percentage of total site exits Percentage of visits when a user landed on a website and exited without any interactions Percentage of sessions in which a user exits from a homepage



#2 What features can join offline business systems data with online data collected by Google Analytics?

Goal tracking Google Ads Linking User ID Data import



#3 What data is Google Analytics Goals unable to track?

Watching a video

Signing up for a newsletter

Making a purchase

Customer’s lifetime value

#4 What is a “secondary dimension” in Google Analytics?

An additional report metric for more specific analysis

A visualization to understand the impact of data

An additional report dimension for more specific analysis

A dashboard widget that offers a more specific analysis

#5 Google Analytics cannot collect data from which systems by default?

Mobile devices

Offline inventory database

Websites

Online point-of-sale systems

#6 What report indicates the pages of a website where users first arrived?

Location report

Pages report

Landing Pages report

All Pages report

#7 To increase the speed at which Google Analytics compiles reports, what action could be taken?

Apply an advanced filter to the report

Choose “Faster response” in the sampling pulldown menu

Choose “Greater precision” in the sampling pulldown menu

Remove any filters on the view

#8 What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

Session

Hit

Product

User

#9 What report identifies browsers that may have had problems with a website?

The New vs Returning report

The Source/Medium report

The Browser & OS report

The Active Users report

#10 How would a view filter be configured to include only users from Brazil and Argentina?

Filter 1: include Brazil > Filter 2: include Argentina

Filter 1: include Brazil or Argentina

Filter 1: include Argentina > Filter 2: include Brazil

Filter 1: exclude all countries except Brazil and Argentina

#11 When does a default Analytics session expire?

At noon every day

After 30 minutes, regardless of user activity on a web page

When a user opens a new browser window

When a user is inactive on a web page for more than 30 minutes

#12 In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

FALSE

TRUE

#13 View filters may be applied retroactively to any data that has been processed.

False

True

#14 What feature collects company-specific data such as Member Status?

Event Tracking

Custom Filter

Custom Dimension

Custom Metric

#15 When linking a Google Ads account to Google Analytics, what is not possible?

View Google Ads click and cost data next to site engagement data in Analytics

Create remarketing lists in Analytics to use in Google Ads campaigns

Import Analytics Goals and transactions into Google Ads as conversions

Adjust keyword bids in Google Ads from Google Analytics

#16 When will Google Analytics be unable to identify sessions from the same user by default?

When the sessions happen in the same browser on the same day

When the sessions share the same browser cookie

When the sessions happen in the same browser on the same device

When the sessions happen in different browsers on the same device

#17 What metric-dimension combination is not valid?

Total Events / User Type

Avg. Time on Page / Device Category

Sessions / Source

Sessions / Bounce rate

#18 What model represents the hierarchical structure of a Google Analytics account?

Account > View > Property

Account > Property > View

View > Account > Property

Property > Account > View

#19 What is not considered a “source” in Google Analytics by default?

google

email

googlemerchandisestore.com

(direct)

#20 Segments will not allow you to do what?

Isolate and analyze data

Create subsets of sessions or users

Permanently alter data

Build custom Remarketing lists

#21 What channel is not included in the default Channels report?

Device

Organic Search

Display

Direct

#22 What scope levels are available for dimensions and metrics?

Hit-level, session-level, product-level, or user-level scope

Event-level, session-level, transaction-level, or user-level scope

Location-level, duration-level, product-level, or user-level scope

Event-level, duration-level, transaction-level, or user-level scope

#23 What feature is required to track customer search terms on a website?

Site Search

Enhanced Ecommerce

Data Import

Search filters

#24 To view accurate data in a Custom Report, what action should be avoided?

Use a Custom Dimension as a primary dimension

Create a report with Custom Metrics

Pair metrics and dimensions of different scopes

Use multiple dimensions together in the same report

#25 If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

As a click

As an interaction

As a bounce

As an event

#26 What criteria cannot be used to create a Custom Segment?

Ad type

Dimensions

Metrics

Sequences of user actions

#27 Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Second-to-last-click attribution

Secondary conversion

Primary conversion

Assisted conversion

#28 What data does Google Analytics prohibit collecting?

Personally identifiable information

Product SKU(s)

Billing city

Purchase amount

#29 Once filters have been applied, what is the option to recover filtered data?

Filtered data is not recoverable

Data may be recovered within 30 days

Data may be recovered within 10 days

Data may be recovered within 5 days

#30 What criteria could not be used to create a Dynamic Remarketing audience?

Users who viewed product-detail pages

Users who viewed a homepage

Users who viewed a search result page on a website

Users who returned an item they purchased

#31 What campaigns require manual tags on destination URLs for tracking?

Autotagged campaigns

Google Ads campaigns

Email campaigns

None of the above

#32 What is a “metric” in Google Analytics?

A dimension that can help analyze site performance

A segment of data separated out in a report for comparison

The dates in a date range

The numbers in a data set often paired with dimensions

#33 What is not a benefit of using segments to analyze data?

Isolate and analyze specific conversion paths using conversion segments

Permanently modify the data in a view

Compare behavior metrics for groups of users like Converters vs non Converters

Analyze users by single or multi-session conditions

#34 The default session timeout duration in Google Analytics is how many minutes?

20

5

30

10

#35 What data table display compares report metrics to the website average?

Pivot

Performance

Percentage

Comparison

#36 What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

The Networking Protocol

The Measurement Protocol

Data Import

Browser cookies

#37 What feature is required to collect the number of comments users posted to a web page?

Calculated Metric

Custom Dimension

Custom Metric

Custom Channel Groupings

#38 Which user characteristic may NOT be used to change keyword bids in Google Ads?:

location

ad preference

time of day

device

#39 Which default traffic source dimensions does Google Analytics report for each website visitor?

Source and Campaign

Campaign and Ad Content

Source and Medium

Campaign and Medium

#40 Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Just after the opening <body> tag

Just before the closing </body> tag

Just after the opening <head> tag

Just before the closing </head> tag

#41 For autotagging, what parameter does Google Ads include in the destination URL?

adid=

urlid=

utm=

gclid=

#42 What report shows the percent of site traffic that visited previously?

Frequency & Recency report

Referrals report

Sales Performance report

New vs Returning report

#43 What feature must be enabled to use Multi-Channel Funnels?

In-page Analytics

Custom Dimensions

Advertising Features

Goals or Ecommerce

#44 What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

Custom Include filter with field “Page Title” and pattern “back to school”

Custom Include filter with field “Campaign Name” and pattern “back to school”

#45 A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

True

False

#46 When the same default tracking code is installed on pages with different domains, what will result?

Analytics will send an alert about duplicate data collection

Analytics will associate users and sessions with their respective domains

Analytics will associate users and sessions with a single domain

Analytics will not associate users and sessions with any domain

#47 Filters cannot perform what action on collected data?

Exclude traffic from particular IP addresses

Include data from specific subdomains

Include shopping preferences

Convert dynamic page URLs to readable text strings

#48 If a web page visitor clears the Analytics cookie from their browser, what will occur?

Analytics will set a new unique ID the next time a browser loads a tracked page

Analytics will not be able to associate user behavior data with past data collected

All of the above

Analytics will set a new browser cookie the next time a browser loads a tracked page

#49 Sharing a Custom Report will share the report configuration and data included in the report.

FALSE

TRUE

#50 What Remarketing audiences cannot be defined by default?

Users who visited a physical store

Users who speak a particular language

Users who visited a specific page on a website

Users who played a video on a website

#51 In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

Website referrals

Paid and organic search

Social network

Television commercials

#52 To recognize users across different devices, what feature must be enabled?

User ID

Attribution Models

Audience Definitions

Google Ads Linking

#53 Views can include website data collected before the view was created.

FALSE

TRUE

#54 Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Multi-Channel Funnel reports

Goals reports

Ecommerce reports

Acquisition reports

#55 Which Goals are available in Google Analytics?

Destination, Event, Pageview, Social

Pageview, Event, Transaction, Social

Destination, Event, Duration, Pages/Screens per Session

Location, Event, Time, Users per Session

#56 What report indicates where users start or exit the conversion funnel?

User Timings

Cohort Analysis

Goal Flow

Treemaps

#57 What report shows a visual representation of user interactions on a website?

Landing Pages report

Treemaps report

Content Drilldown report

Behavior Flow report

#58 Which kinds of hits does Google Analytics track?

Pageview

All of the above

Transaction

Event

#59 Which three campaign parameters are recommended to manually track campaigns?

Medium, Source, and Campaign

Medium, Source, and Content

Campaign, Content, and Term

Source, Content, and Term

#60 What scope applies to Custom Metrics?

User

Customer

Session

Hit

#61 Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

Users who engaged in a social media or email campaign

Users 25 to 34 years old who have their browser set to Spanish

Users who viewed a page on a website, then watched a video

Users who are female and have children

#62 What report shows which web pages get the most traffic and highest engagement?

All Pages report

Engagement report

Frequency and Recency report

Active Users report

#63 What would prevent data from appearing in a Custom Report?

Custom Report isn’t shared with users in the same view

Too many metrics in a Custom Report

A filter that removes all the data

Too many dimensions in a Custom Report

#64 What report shows which types of mobile devices visited a website?

Mobile > Devices report

All Traffic > Source/Medium report

Technology > Network report

Site Content > Landing Page report

#65 What is not a filter setting for data in views?

Exclude

Restore

Include

Modify

#66 Which assets cannot be shared in the Solutions Gallery?

Custom Dimensions

Segments

Custom reports

Goals

#67 What report shows the percentage of traffic that previously visited a website?

Behavior > Frequency and Recency report

Interests > Affinity categories report

Behavior > New vs returning report

All traffic > Referrals report

#68 When does the tracking code send an event hit to Google Analytics?

Every time a user makes a reservation

Every time a user adds an event to their calendar

Every time a user performs an action with event tracking implemented

Every time a user performs an action with pageview tracking implemented

#69 When does the Analytics tracking code send a pageview hit to Google Analytics?

Every time a user searches on a website

Every time a user clicks a video on a website

Every time a user adds an item to an online shopping cart

Every time a user loads a webpage with embedded tracking code

#70 To recognize users across different devices, what is required for User ID?

A new Analytics account for reporting

Sign-in that generates and sets unique IDs

All of the above

Google Tag Manager

#71 You notice that the goal conversion rate in your site search terms report is different from the Goals menu report, what is the likely reason for this discrepancy?

This is a bug, the figures should match

Not all visits include a site search, only those which did are included in the conversion rate calculation in the site search terms report.

The site search terms report is only able to show goal conversion rates for one of our goals.

Of those who perform a search during their visits, fewer are likely to convert

#72 You manage a website that sells household appliances. Your website assigns the product id 17 (pid=17) to all pages related to refrigerators. You would like to have a view where your data includes only pages on your site related to refrigerators. Which of the following would accomplish this?

Filter-1: Type: Custom Search and Replace; Field: Request URI ; Search for “pid=17” and replace with “/refrigerator”

Filter-2 Type: Custom include; Field: Request URI ; Pattern: “/refrigerator”

Filter-1: Type: Custom include; Field: Request URI ; Pattern: “/refrigerator”

Filter-2 Type: Custom Search and Replace; Field: Request URI ; Search for “pid=17” and replace with “/refrigerator”

Either of these would work

#73 Why might your reports show sessions coming from a paused or discontinued campaign?

Because users originally referred by that campaign are now returning via another Adwords campaign.

Because users originally referred by that campaign are now returning as direct visitors

Because users originally referred by that campaign are now returning via organic search.

Because users originally referred by that campaign will always be reported as coming from that campaign.

#74 Does Google Analytics track sessions to cached pages?

Yes

No

#75 You define a goal using regular expression match and the following regex:

^products/show\.[a-zA-z]+

Which pages will count as conversions? Select all that apply

https://www.abc.com/shop/products/show/?prodid=1012

https://www.abc.com/sales/products/show.aspx

https://music.abc.com/shop/products/show.php?id=167012

https://www.abc.com/show/products?prodid=7012

#76 Assigning a value to a Google Analytics Goal allows you to do which of the following?

Track real-time revenue for your business

Track actual revenue from your conversions

Analyze the conversion funnel on your website.

Compare goal conversions and measure changes and improvements to your site

#77 Smart Goals are created automatically by Google’s machine-learning algorithms.

False

True

#78 Auto-tagging is used to collect data from which kinds of traffic?

Website referral traffic

Social media traffic

AdWords Campaign traffic

Search engine traffic other than Google

#79 By default, which of these is NOT considered a “medium” in Google Analytics?

organic

google

cpc

referral

#80 By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

Source, Medium, Campaign, and Ad Content

Source and Medium

Campaign and Ad Content

Campaign and Medium

#81 Which kind of hits does Google Analytics track?

All of the above

Event-tracking hit

Page-tracking hit

Ecommerce-tracking hit

#82 Which campaign parameter is NOT standard in Google Analytics?

utm_adgroup

utm_medium

utm_content

utm_source

#83 To collect how many times users downloaded a product catalog, what would you set up?

Custom Dimension

Calculated Metrics

Custom Report

Event Tracking

#84 Which of the following represents a macro conversion for an ecommerce site?

A completed sale transaction

Receiving a product inquiry

A click on a “buy” button

Collecting a lead

All of these are macro conversions for an e-commerce site.

#85 Which of the following technologies or features can be used to add data to Google Analytics?

Data import, measurement protocol

Data import, intelligence

Real-time, intelligence

Data import, Real-Time

#86 Person A and person B each visit your ecommerce site once. During her visit, Person A buys one of your products. She makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

200%

33%

50%

0%

100%

#87 Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Pages / Visit

Page Value

Ecommerce conversion rate

Bounce rate

#88 Which of the following would be most useful for optimizing landing pages?

Pageviews

Unique Pageviews

Visits

Unique Visits

Bounce Rate

#89 Which of the following metrics would be most useful in measuring how many conversions were initiated by paid search?

First Interaction (Click) Conversions

Conversion Rate

Assisted Conversion Value

None of these metrics

#90 You want to evaluate the landing pages you are using for Adwords Ads. Which of the following dimensions would be most useful?

Ad group

Placements

Keywords

Destination URL

Campaign

#91 Which of the following reports allow you to identify the terms visitors use to conduct searches within your site?

Search Engine Optimization Report

Keyword Report

Site Search Report

Affinity Categories

#92 Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

JavaScript tracking code

Campaign Tracking parameter

Google Analytics mobile SDK

Measurement protocol

Any of these would be appropriate

#93 What is the hierarchy of Google Analytics data model?

Users>Sessions>Interactions

Sessions>Visitors>Interactions

Interactions>Users>Sessions

Sessions>Users>Interactions

#94 When configuring a goal, why is it useful to assign a goal value?

To calculate ecommerce metrics

To attribute monetary value to non-ecommerce conversions

To determine the conversion rate

To determine the number of visits to each of your page

#95 A macro conversion:

Occurs when someone completes an action that’s important to your business

Is a large revenue sales that is directly attributable to a display campaign

Always occurs prior to a micro-conversion

Is your highest converting campaign

Occurs when over 50% of visitors buy an item

#96 Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?

Bounce rate and average session duration

Pageviews and revenue

Pageviews and bounce rate

Revenue and average order value

#97 Which of the following Behavior metrics shows the number of sessions that included a view of pages?

Bounce Rate

Unique Visits

Unique Pageviews

Pageviews

Visits

#98 Which of the following would help you to determine the conversion value of a paid keyword?

Multi-Channel Funnels

Real-Time

CPM

CTR

None of these answers

#99 You have noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be more helpful in showing you whether a keyword is part of a conversion path?

Bounce Rate

Impressions

Visits

Assisted Conversions

Clicks

#100 A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

The visitor’s session expires after 5 minutes of inactivity

The visitor’s session expires after 30 minutes of inactivity

Google Analytics does not keep track of session by default

The visitor’s session expires once the visitor has exited your site

#101 Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

An unfiltered view ensures that the original data can always be accessed

You will need to configure your goal in the unfiltered view

Without one unfiltered view. You will not be able to use a filter for multiple views

There is no reason to maintain an unfiltered view

#102 In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?

The average length of video on your site is 35 minutes.

The default session timeout length is set dynamically by Google Analytics and you cannot change it.

You need to start collecting real-time data

Users typically spend less than 2 minutes on each page of your site.

#103 You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?

Set up a custom report

Set up an event goal

Set up a dashboard

Set up Real-Time reporting

The Correct Answer is:

#104 Which of the following would be a valid segment to consider using to analyze traffic patterns in your data?

Traffic by marketing channel

Traffic by geography

Traffic by time of day

Traffic by device category

All of these answers are correct

#105 You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

Annotations

Real-Time

Intelligence Alert

Secondary Dimensions

#106 Which of these does Google Analytics use to distinguish new and returning users?

Facial recognition technology

Artificial intelligence

A randomly-assigned unique identifier and browser cookie

A sequentially-assigned unique identifier and browser cookie

#107 Filters let you include, exclude, or modify the data you collect in a view.

True

False

#108 Which reports show websites that send traffic to your pages?

Behavior

Demographics

All Traffic

Geo

#109 You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

1

5

2

0

#110 Within how many days can a deleted view be restored?

25

15

5

35

#111 What report indicates the last page users viewed before leaving your website?

Exit Pages report

Pages report

All Pages report

Landing Pages report

#112 You can only apply a Custom Dimension to data that was collected after you created the dimension.

True

False

#113 If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

0

1

2

3

#114 If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

/ordercomplete/index.html

/ordercomplete.php

/ordercomplete/thank_you.html

/order/complete.php

#115 If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

0

1

2

3

#116 What is a “dimension” in Google Analytics?

A comparison of data between two date ranges.

An attribute of a data set that can be organized for better analysis.

The total amount of revenue a business has made in a given date range.

A report that offers information about your audience.

#117 What type of Custom Report shows a static sortable table with rows of data?

Flat Table

Map Overlay

Pivot Table

Explorer

#118 Sampling is applied to reports before segmentation.

True

False

#119 View filters are applied in what order?

Alphabetical order

Sequential order

Random order

Creation date

#120 Which reports require the activation of Advertising Features?

Cohort Analysis reports

Real-time reports

Geo reports

Demographics and Interests reports

#121 To track users and sessions across multiple domains, what first must be set up?

AdWords Linking

Data Import

Ad Exchange Linking

Cross-domain tracking

#122 In Custom Reports, what must metrics and dimensions share in order to report accurately?

Same scope

Same index

Same Custom Report

Same view

#123 What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Channel Groupings

Multi-Channel Funnels

Conversion tracking

Attribution modeling

#124 What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Active Users report

Users Flow report

Cohort Analysis report

User Explorer report

#125 What report compares metrics based on user acquisition date over a series of weeks?

Users Flow report

Active Users report

Cohort Analysis report

User Explorer report

#126 What is used to create Smart Goals?

Analytics Goals

Remarketing audience

Machine-learning algorithms

Custom Reports

#127 What asset is used to build a remarketing list?

Custom Metric

Custom Report

Custom Dimension

Custom Segment

#128 Which parameters can be included with an event hit for reporting?

Category, Action, Label, Unique Events

Category, Action, Label, Total Events

Category, Action, Label, Value

Event, Category, Action, Label

#129 The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

Goals

Segments

Custom reports

Segments and Custom reports only

Goals, Segments and Custom reports

#130 True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

True: A session is considered a “bounce” if the user views one page of the site and then leaves.

False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.

#131 The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

send data to Google Analytics from any web-connected device

send data to Google Analytics from a kiosk or a point of sale system

upload aggregated data tables to Google Analytics

A and B only

A, B, and C

#132 Which of the following would prevent destination goal conversions from being recorded?

There was a misspelling in the URL of the goal definition.

The tracking code is missing from the conversion page.

No URL destination goals have been defined

The match type in the goal definition is incorrect.

All of these would prevent a destination goal from recording.

#133 Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Last Interaction model

First Interaction model

Linear model

Last Non-Direct Click model

#134 You can combine a metric X with a dimension Y in Google Analytics

If X and Y have the same scope

If X and Y have been precalculated together in an aggregate table

If X and Y are in the same channel grouping

If X and Y have the same campaign

as long as sampling is not required

#135 Which Analytics API allows you to access your Google Analytics account configuration data?

Core Reporting API

Embed API

Management API

You cannot access this data with an API

#136 What report provides data on how specific sections of a website performed?

Frequency and Recency report

Content Drilldown report

Top Events report

Location report

#137 What does the Time Lag report indicate?

Time lag between goal completions

Lag on the load time of the site

Time lag between the original session and a goal completion

Time lag between page views in the goal funnel

#138 Which dimension is not included in the Adwords reporting section of Google Analytics?

Bid adjustment

Keyword

Invalid click

Destination URL

TrueView Video ad

#139 You define a Destination URL goal by

creating a new dashboard to report only on the goal page

adding the conversion ID to the tracking code on the goal page

editing the view Goals and specifying the request URL of the conversion page

adding the ecommerce code to the goal page

#140 In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

Assisted Conversion Value

Conversion Rate

First Interaction (Click) Conversions

none of these metrics

#141 Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

Remarketing

Interest Categories

Demographic reporting

B and C only

A, B, and C

#142 Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?

bounce rate

session duration

pageviews

conversion rate

#143 True or False: Once a view is deleted it cannot be restored.

True: Deleted views cannot be restored at any time.

False: You have 35 days to restore a view after it is deleted.

#144 The User ID feature is commonly used with which of the following website layouts?

Users can create an account on your website and log in on all types of devices

Users can navigate between your website and multiple subdomains within one session

Users must navigate to a 3rd party shopping cart domain to complete a purchase

You have content that displays on another domain through an iFrame

#145 How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search

Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile

Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic

In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only

#146 The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

use Google Tag Manager for your Analytics tracking

be able to generate your own unique IDs

create a new Analytics account for User ID reporting

all of the above

#147 The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?

Location

Campaign medium

Device category

Interest category

#148 What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

Real Time reporting

Segmentation

View filters

Multi-channel funnels

#149 Which of the following is a benefit of using segments in your data analysis?

You can compare behavior metrics for groups of users like Converters vs non Converters.

You can analyze your users and/or their sessions according to single or multi-session conditions.

You can isolate and analyze specific conversion paths using conversion segments.

You can permanently modify the data in your view, for example excluding internal or bot traffic.

A,B, and C only

A,B,C & D

#150 What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

View filters

Advanced Segments

Report filters

Custom Dimensions

#151 Which of the following is an advantage of implementing Google Tag Manager?

You can add Google Analytics tags to your site without editing site code.

You can add AdWords tags to your site without editing site code.

You can add non-Google tags to your site without editing site code.

You can change configuration values in your mobile app without rebuilding a new binary.

All of these answers are correct.

#152 True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

True: With analytics.js you can track across your domain and subdomains with no additional configuration.

False: You must always set up cross domain tracking in order to track subdomains.

#153 When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

You are possibly targeting the wrong audience who is not as interested in your product

The navigation between the second and third steps of the purchase process could be improved

You should consider directing traffic through a different entrance point of your goal

All of the above

#154 What is the main purpose of the Multi-Channel funnel report?

To show which goals are bringing in the most revenue

To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site

To analyze the funnel steps for multiple goals

To see which channels resulted in the highest number of pageviews

#155 In multi-channel funnel reports, how are default conversions credited?

Second to last campaign, search or ad

Equal credit along the conversion touchpoints

Last campaign, search, or ad

First campaign, search or ad

#156 Which reports indicate how traffic arrived at a website?

Demographics

Geo

All traffic

Behavior

#157 Custom dimensions can be used as what?

Secondary dimensions in standard reports

Primary dimensions in custom reports

Secondary dimensions in custom reports

All of the above

#158 What feature would be used to collect how many times users’ downloaded a product catalog?

Event tracking

Custom report

Custom dimension

Custom metric

#159 What is not a benefit of Google Analytics remarketing?

Create remarketing lists without making changes to your existing Analytics snippet

Allow customers to reorder an item they have previously purchased

Create remarketing lists based on custom segments and targets

Show customized ads to customers who have previously visited your site

#160 What cannot be collected by the default analytics tracking code?

Browser language setting

User’s favorite website

Page visits

Device and operating system

If you wish to learn Google Analytics in much more detail then check out my course on Web Analytics. It is the most exhaustive course on Google Analytics on the internet.

To learn more about the career in web analytics, read this article: Web Analytics Career Advice – How to become a Web Analyst

Frequently Asked Questions About GAIQ

What is GAIQ exam? Google Analytics Individual Qualification (or Google Analytics IQ or GAIQ) is an exam conducted by Google to test your knowledge of Digital Analytics and Google Analytics platform. .Once you pass this exam, you get a certificate from Google through which you can demonstrate your proficiency in Google Analytics to your client or employer.

How do I prepare for GAIQ? Google recommends that you take the following two courses at Google Analytics Academy in order to prepare for GAIQ: 1) Google Analytics for Beginners 2) Advanced Google Analytics. However, the two courses recommended by Google are not enough to prepare you for GAIQ. You need a lot more preparation than that.

What is the GAIQ exam format? GAIQ exam consists of 70 questions that you need to complete within 90 minutes. That means you have slightly less than 1 and ½ minute to answer each question. The exam comprises multiple choice and true and false questions.

How do you take the GAIQ exam? You can take the GAIQ exam through Google Skill Shop. Before you start the test, read the instructions carefully. Make sure you answer all the questions and do not spend more than 1 and 1/2 minutes on any question. The passing score for this exam is 80%. What that means you need to correctly answer at least 56 questions. You can retake this exam as many times as you wish. But you need to wait for one day before you can retake this test. You cannot pause the test. Once you start the test, the exam timer will continue to run until 90 minutes have elapsed or you choose to finish the test. If in the middle of the test, you close your web browser or your computer shut down, the timer will immediately expire. You will then have to wait for one day before taking the assessment again. You cannot mark questions and revisit them later during the test.

How much does it cost to get certified in Google Analytics? There are no fees to take the GAIQ exam. So you can get certified in Google Analytics for free.

How long the GAIQ certification is valid for? The GAIQ certification is valid for 12 months from the date you passed this exam. You need to retake this exam every 12 months to keep the certificate valid.

From where I can get the GAIQ certification? You can get the GAIQ certification through Google Skill Shop.

How difficult is Google Analytics certification? If you are an experienced Google Analytics user then not very difficult.