To our valued token holders and community,

We have come far with our development and achieved all of the roadmap milestones. We are 2 months away from introducing one of the most sophisticated trading platforms that will support trading of proprietary Crypto Traded Indices™ (CTIs) and other crypto-related financial products.

Pre-registration and demo navigation through the platform will be live already in March 2018. We invite everybody to register and start the verification process as early as possible to be ready, verified and the first for the trading launch in April 2018.

Trading Platform and its Brand Introduction

The brand of the trading platform will be introduced at the end of the February 2018 when the Hedge Team will be present at the 18th World Exchange Conference in Muscat, Oman.

In order to calibrate the Hedge brand on its journey to long-term value, the Executive team has purposely indorsed, that a name rebrand will provide the greatest opportunity towards rapid acceleration and sustained growth. A brand’s diffusion rate depends on its market appeal, industry connotations and likeability or familiarity. A rebrand will increase this diffusion, the speed and rate at which our product can reach and be identified by institutional and retail investors.

The Hedge team received feedback from the community, the media and investors suggesting that improvements could be made to better resonate the message we intend to communicate with the public and towards the mainstream audience. Our vision is to bridge the gap between the crypto and traditional financial world by bringing CTIs, Index related products and platform, to mainstream markets. Institutional and retail investors can only be monetized if the brand equity is in alignment towards the long-term goals, vision, and mission of the team and company.

The best way to explain this is using Physics.

“Our ‘centripetal force’ needs to be in complete, circular harmony to remain in motion. This force is directed towards the centre, around which the body is moving. Without knowing the core force, companies lose their balance or gestalt”.

Giovanni CCO @ Hedge

Hedges’ built-up goodwill and value as a brand will transform into promoting registered trademarks, professional crypto indices and feature a state-of-the-art brand and next generation terminal that will represent the trading platform.

We are the same Company, Ceteris Paribus

The Hedge team, company substance, strategic partnerships, proprietary Index products and platform rollout plan will remain in place. No operational changes or current delivery roadmaps will be affected. Hedge will transform into a new brand with all the features and commitments it currently has. We are transitioning into the future, so please bear with us during this adjustment.

Hedge (HDG) Token Swap for New Brand Token

Once the trading platform is ready to use (April 2018) Hedge tokens will be replaced in an automatic and hassle-free process with new tokens being distributed via airdrop to HDG holders. HDG tokens will be frozen and delisted while trading of the new token will start in April 2018. As new tokens will be issued to effectively rebrand the entire process, a new smart contract will be issued, to further align with the new tokens’ vision and its ticker. This will not dilute any existing stake of HDG token holder interests and will be airdropped in the same proportion to current balances. The ratio of the token trade in will be 10-for-1 with the benefits outlined below. Your existing Hedge token balance will be safe.

Hedge calculation example:

5,774,676 HDG tokens were created in the crowdsale. They will be traded in for 10-for-1 into 57,746,760 new tokens in order to:

> Align with long-term growth through increased supply

> Make fees on the platform cost-effective

> Increase arbitrage and trading opportunities, on volume (crucial for institutional markets)

> Enhance the fluidity of the tokenomics and factor in future psychological growth aspects (fractions of tokens and value vs whole tokens)

> Once product diffusion takes-off, more ubiquity and decentralization in participation can be attained i.e. less concentration

Example: If you now own 1,000 Hedge (HDG) tokens, you will then own 10,000 of new tokens.

An indefinite redemption period to claim new tokens will be in place for all Hedge token holders that experience unlikely technical issues with the airdrop.

Token holders and traders can rest assured that the Team is hard at work and has engaged with crypto exchanges that have listed HDG. Please see the Rebrand Procedure and Airdrop details below regarding the timelines and snapshot period, trading freeze, communication channels and critical information.

Updated Website and Product Roadmap

Following immediately after the rebranding and token replacement, we will launch an updated website that will reveal our new brand, information on the trading platform for trading CTIs and related index products.

The Team has delivered on every milestone and is excited to bring this positive change to supporters through the rebrand, fluidity of tokenomics, updated product specifications, its technicalities, and our updated roadmap for 2018.

The new token name and website will be revealed on February 21st, 2018. Stay tuned to find out how Hedge will metamorphose into something great.

Rebrand Benefits

The rebrand will allow investors, financial institutions, and the general public to better understand the business model without confusion. The Hedge name has been connoted with Hedge funds (risky investment vehicles and platforms). The term ‘Hedge’, a financial term used to cover risk by taking opposite positions in the market, which can also be difficult to communicate to an average investor. In order to make CTIs accessible and ubiquitous to mainstream investors, it needs to be remembered, comprehendible and simple.

The rebrand will be effective in aligning the long-term vision and product offering of the project.

Allow users to better identify with the brand, its products and provide a professional stance in institutional and retail markets.

We’re Not the first

Rebranding is not uncommon practice in the traditional financial world or in the crypto space. Rebrands have changed the company’s marketing effectiveness and trajectory. We do not need to look far to see this in action, i.e. NEO, the “Chinese Ethereum”, rebranded from the former Antshares, Shadow cash to Particl and more recently Raiblocks to Nano, all Top 100 cryptos by market capitalization. The success rested on, in part, investing into branding that will increase brand equity and long-term growth.

The benefits of a rebrand outweigh the costs, risks and will further grow the company’s presence within the crypto community.

We want to be a name and not just a crypto rank.

Rebrand Procedure and Airdrop

To reiterate, the rebrand will take place on February 21st, 2018 in order to create unity of the new brand with all Hedge branding, mediums and processes changing. Hedge will upgrade its technical documents (new smart contract), social media, the official site and exchange name worldwide, representing the transition from Hedge 1.0 to New brand 2.0. The token replacement will take effect through an airdrop which will happen once the trading platform is live (April 2018), in essence, this will trade in your HDG for the new token. Everything else will remain ceteris paribus.

As a precaution, all token holders or interested parties need to move their HDG token balances into an ERC20 compatible wallet to avoid any issues.

Engagement with the community

During and post the rebrand, the Team will communicate all technicalities and progress via an AMA session, and current communication channels. A Q&A will also be released, with key communication being rolled out every 6–12 hours until the change is complete.

We advise all community members to remain vigilant for fraudsters and scammers. Please consult all channels in conjunction with social media sites. Do not rely on one media channel.

Hedge is what it is today, due to its supportive, educated and informed community. Please assist us during rollout with your cooperation and support to bring crypto into the mainstream.

Official Channels until Post Hedge Migration

Only follow the social media channels below to keep up-to-date with announcements, breaking news and to remain secure. Trust 2 to 3 media channels and not just one as a precaution. Remain aware and vigilant.

Telegram: https://t.me/joinchat/F5fglQ7DVPV2wi4JK8Mw9A

Medium: https://medium.com/hedge-token

Twitter: https://twitter.com/hedgetoken

Facebook: https://www.facebook.com/hedgetoken

Linkedin: https://www.linkedin.com/company/18218071