Peel has approved a new logo that is no great departure from the region’s current corporate branding and was far less costly to produce than the $95,000 proposal rejected by councillors last November.

The new logo, which retains the familiar ‘P’ that brands the corporation now and changes the slogan to Working With You from Working For You, received council’s blessing last month.

It’s a subtle reworking that satisfied council members who were not impressed with staff’s previous attempt to put several coats of new paint on the old logo.

The region had budgeted $190,000 for the rebranding and administrative staff spent about $95,000 to produce three options that met with some harsh criticism from council members.