"And he sang as he watched and waited till his billy boiled; "who'll come a-[trademark protected], with me?"

Still struggling with the worst drought in Queensland's history as well as the loss of its iconic tourist drawcard, the Waltzing Matilda centre, to fire, the town of Winton is facing a new battle.

A Victorian company has reportedly made a bid to secure a trademark over the Waltzing Matilda name, which, while still allowing Winton to name its centre after Australia's most famous bush poem, will limit its use in promotional and merchandise materials.

The Mayor of Winton, which can also lay claim to being the birthplace of Qantas, is hoping "common sense" will see no trademark applied.