There was one surprise winner at Super Bowl 2020: electric cars.



More than one of the most watched sporting events in the United States, the Super Bowl has become a platform for some of the highest profile ads. At this year’s event, car makers debuted a record four ads for electric vehicles (EVs).

This is particularly surprising given how car makers have historically underspent on electric car advertising. According to research, GM, Toyota, Nissan, Ford, Fiat-Chrysler and VW spent an average of $90 million per gas vehicle in 2017, compared with an average of $3.2 million per electric vehicle. Three of the four electric car Super Bowl ads aired during the most expensive first half advertising spots, all seeming to compete for who could be seen as most innovative in the EV space.

Here are the top four electric vehicle ads (along with their rebates, tax credits, and other incentives):

Ford Mustang Mach-E (2020)

Availability: Late 2020. Join waitlist.

MSRP: From $43,895

Incentives: up to $7500 federal tax credit, up to $5,000 in state rebates

Verify your incentives

Porsche Taycan (2020)

Availability: Spring 2020. Order now.

MSRP: From $103,800

Incentives: up to $7500 federal tax credit, up to $5,000 in state rebates

Verify your incentives

GMC Hummer EV (2021)

Availability: Fall 2021. Get email updates.

MSRP: Not listed

Incentives: $0 federal tax credit (GM has sold out its federal credits), up to $5,000 in state rebates

Verify your incentives

Audi e-Tron (2020)

Availability: Now. (Note: The e-Tron Sportback in ad is still waitlist only.)

MSRP: $74,800

Incentives: up to $7500 federal tax credit, up to $5,000 in state rebates

Verify your incentives

With car makers finally investing significant advertising dollars into electric car Super Bowl ads, expect EV sales to accelerate and the most attractive incentives to phase out. Tesla and GM have already sold out their 200,000 electric car tax credits, and other car makers are not far behind. So get your electric car rebates and tax credits while they last.



To learn what rebates and incentives you qualify for, try our free electric car savings tools.