Lets be clear. Liquid Death is a completely unnecessary approach to bottled water. In fact, we strive to be unnecessary in everything we do. Because unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy than “necessary” things.

Unnecessary Things:

Smashing a guitar on stage and lighting it on fire

Jumping over 14 Greyhound buses on a vintage motorcycle

Cat videos

Necessary Things:

Breathing

Driving the speed limit

Colonoscopies

We started Liquid Death with the totally evil plan to make people laugh and get more of them to drink more water more often.

How? By taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands across energy drinks, beer, chips, and candy.

Most products in the health and wellness space are all marketed with “aspirational” fitness models and airbrushed celebrities. And many of us are tired of it. Why should unhealthy products be the only brands with “permission” to be loud, fun, and weird? And let's be honest, almost all marketing and branding is just theater. So we’re going to treat our theater like a movie theater and have more fun with it.

As long time creative weirdos, we feel that positive healthy change doesn’t have to be boring and artless. And if you want to have a bottled water at a concert, in a bar, at a party, in your car, or anywhere, it shouldn't have to also mean drinking from a plastic bottle that isn't actually recyclable and eventually ends up in the ocean.

As we continue to bring our unnecessarily awesome (and infinitely recyclable) bottled water option to more people, we are equally as excited to use our healthy water brand to help fund and elevate weird art, music, and entertainment that most big corporate brands would never touch.