Internet has emerged as the biggest platform for business owners. This has given the business owners the leverage to reach out to the targeted audiences globally. The best part is that you don’t have to have a brick and mortar model in place to earn for yourself. Additionally you have the option to measure your ROI (Returns on Investment). This will help the user to channelize the investment to get better returns. Digital Marketers have left no stone unturned to materialize this opportunity and to tame better outputs.

There are three terminologies that you may have listen, digital marketers talking about. SEO(Search Engine Optimization), SEM(Search Engine Marketing) and PPC(Pay-Per-Click). These are the weapons through which the digital marketers tame ROI. In this article, we will be giving you deep insights into these three terms and how digital marketers use it as an effective tool to give business owners enhanced outputs.

What is SEO (Search Engine Optimization)?

SEO is a collective action that digital marketers take to attract more and more organic visitors. This is a free method where the business owners don’t have to pay any money for promoting their product or service online. This method has two parts. One is On-page and the other is Off-page. All the activities that you do on your own website come under On-page activities and the ones that you do on third party websites are Off-page activities. The only requirement is to comply with all the policies of various search engines.

What is SEM (Search Engine Marketing)?

Search engine marketing is a way of promoting your business or services via paid methods. Here you have to pay a certain amount for featuring your products or services to various search engines from where you are buying space. In this method you can leverage the advantage of a pre-made network and you can get instant results. All the hard work of network creation is already done by the search engine.

What is PPC (Pay Per Click)?

This is a paid method of promotion. In this method we advertiser buy space for featuring their product or services and in return the advertising platform charges a certain amount for every time for a click on the ad. Since the advertising space is limited so the person looking to advertise has to bid for space and the person who will be bidding the highest amount for a click will have the advantage of using the top most position. There are various other factors that are involved but looking at the broader picture, this is the main metric that decides whose ad will be displayed.

Difference between SEM and PPC

Broadly saying PPC is a subset of SEM. SEM is any activity that a marketer takes on the internet to boost his business or brand name. This includes both paid and unpaid methods.

On the other hand PPC is purely paid advertising. Here you will have to pay a certain amount to leverage pre-made network and top slot.

Difference between SEO and PPC

The first major difference between SEO and PPC is that the former is free method of branding and promotion and the latter is Paid.

In SEO, digital marketer does various kind of activities over the internet to make people aware of their brand and then inviting them to avail their services. Basically here the advertiser has to make his own network to attract more and more visitors and then converting them to business leads.

With PPC, you don’t have to take that pain. You will have a pre-built network, which you can leverage by paying certain amount.

SEO takes time while results in PPC are instant. You have to fight with a number of other competitors while doing SEO Services while in PPC the results are instant

Lastly, SEO results are there for some time, while in PPC the moment you money ends the result will be zero.

Difference between SEM and SEO

As evident from above, SEM is a conglomerate of paid and free marketing. Hence SEO is basically a as a subset of SEM.

SEO is 100% free and SEM depends upon your vision and investment.

So I hope everything is crystal clear from the above write. Now the only thing left is to use your head to deploy a strategy which can be beneficial for you in the long run.

Each one of the three has its own importance. The thing is you have to figure out what you need in the long run. Sit down and give it a thought as to what your vision is and what is that you can invest.

Experts from Techwiser Group will help you in getting out of this mess. You can reach us out on our toll-free number for a free consultation. Alternatively you can write us up on our mail id.