Lizzo is being called out for trademarking “100% that bitch” for her 'Truth Hurts' merch

By Sam Prance

The controversy is linked to if Lizzo actually came up with the viral 'Truth Hurts' lyric.

Lizzo is coming under fire for trademarking the phrase "100% that bitch" for her new 'Truth Hurts' merch.

2019 really is Lizzo's year. Over the course of the past few months, the critically acclaimed artist has not only landed her first Top 10 album in the US (Cuz I Love You) but she's also scored her first two Hot 100 hits with 'Truth Hurts' and 'Juice'.

Lizzo actually released 'Truth Hurts' back in 2017 but it's since taken over the charts thanks to being featured in a key scene the popular Netflix rom-com Someone Great. However, she is now currently being called out for her new merchandise.

Lizzo is facing backlash for her new 'Truth Hurts' merch. Picture: Paras Griffin/Getty Images // Atlantic Records

According to The Blast, Lizzo has filed a document to trademark the "100% that bitch" line from 'Truth Hurts'. "According to the document, filed by Lizzo's LLC on June 10, she plans on using the phrase for clothing merchandise, like t-shirts, jackets, jerseys, beanies, hats, bandanas and wristbands," the report reads.

This is normal business for most popstars, except for the fact that Lizzo reportedly didn't write the "I just took a DNA test, turns out I'm 100% that bitch" lyric first.

Before Lizzo released 'Truth Hurts', singer Mina Lioness went viral with the tweet: "I did a DNA test and found out I'm 100% that bitch" seven months earlier. Noticing the trademarking news, people on Twitter were quick to call out Lizzo for profiting off of a line someone else came up with. One person wrote: "A black woman doing another black woman (⁦@MinaLioness⁩) dirty. Hate to see it, hate to hear it."

Mina Lioness then reacted to the news herself by writing: "I still till this day struggle with the fact that a fat black woman got famous off what I said and I wasn’t that woman looooooooool". She then retweeted receipts proving that she was the first person to come up with the phrase. Of course, "100% that bitch", is a common phrase but Lizzo is only trademarking it because of the lyric in her song.

People are now calling out Lizzo over the issue, citing Mina Lioness' original tweet.

I don’t like doing woe is me fbnznx but woe is actually me. https://t.co/W4wJE4KlTy — whew!na (@MinaLioness) June 25, 2019

And no, there isn’t anything I can do because tweets are public domain. And she’s trademarked it so 🤷🏾‍♀️ — whew!na (@MinaLioness) June 25, 2019

A black woman doing another black woman (⁦@MinaLioness⁩) dirty. Hate to see it, hate to hear it. https://t.co/eh8GGb44XA — stefan. (@brokenpromithes) June 25, 2019

As it stands, Lizzo is yet to respond to the backlash. We shall update you if she does.