Tex-Mex & Velveeta

That Velveeta is a part of the American Regional Cuisine called Tex-Mex is anathema to many of my friends in the food world. I have long defended Velveeta as the best ingredient for queso and enchiladas, and those on the other side have argued that “authentic Mexican food” in Texas doesn’t include processed cheese.

After reading the post titled The Velveeta Underground, a friend of mine named Richard Flores offered an explanation for the popularity of Velveeta among Tejanos that I hadn’t heard before.