Anyone who has a sensory childhood memory of making endless light-peg designs with a Lite-Brite will find himself instantly transfixed with Everbright , an interactive LED-lit board inspired by the original toy.

“Everbright is a giant toy for people who never want to stop creating,” the folks at San Francisco–based Hero Design write on their website. Unlike Lite-Brite’s pegs, the Everbright has 464 color dials that can be turned to any color of the rainbow.

Although much of the language on the Everbright website seems catered to pitching businesses on the merits of the oversized toy as a team-building exercise and corporate creativity booster, head designer Alan Rorie writes in a blog post that the design was the idea of Jen Quan, a client who founded a children’s playspace and wanted to include a large-scale Lite-Brite.

“Everbright was designed for a high-tech world whose people still have analog desires,” the designers write on their website, where they compare the Everbright’s price to that of a giant interactive HD whiteboard that’s “useful” but not “cool.” “We have forgotten how to live without a device sending us push notifications about the iPad workout we just missed because our nano wasn’t synced to the iPhone that was supposed to record the steps we took to work. Give the special team in your life the gift of real, human connections and engagement and creativity. You can’t put a price on that kind of motivation.”