Provide insights into characteristics and production processes behind the product and enable consumers to make better purchasing decisions.

By scanning a QR-code, consumers can through My Story™, see the full history of a product and the journey; from its ingredients and production methods to storage time and product reviews.

“Consumers are demanding more information about their purchases and My Story shines a light on the supply chain and products, allowing consumers to have instant and in-depth access to key products characteristics such as quality, authenticity, origin, ingredients, water and energy consumption and more, all verified by DNV GL along the entire transformation process,” says Luca Crisciotti, CEO of DNV GL – Business Assurance.

Companies on their end have the possibility to leverage on verified data to better understand their supply chain, while improving every aspect of products related to economic, quality, safety, environmental and ethical criteria.