[electro-industrial]

Most genre experiments are simply that, experiments. A casual way for an established artist to break out of the confines of their chosen genre, only to return to it when critical consensus crashes against them. Rarely is it a heartfelt exploration into new sounds and styles that push them forward as a musician and as a personality, and rarer still is a meaningful dive into the genre they are test driving.

Far too often the style takes a backseat and it is explored on a mere surface level, leaving fans of the genre irritated, and fans of the artist in question confused. I Disagree shows Poppy to be a rare breed. Beginning as a PC Music style pop artist, she has tirelessly worked to evolve her sound while remaining true to her persona, and the resulting record is not only her best to date, but arguably one of the best metalcore records in recent memory. [Drew Pitt]

