There are a number of top exhibitors scheduled to be part of the forthcoming G2E Asia event at The Venetian Hotel in Macao from May 21 to 23. UltraPlay is set to partner up with BUFF.bet to showcase its profitable esports betting brand.

The presentation, which will take place on the second day of the Expo, will be held by UltraPlay CEO Mario Ovcharov at the company’s booth — D909. Before we take a look at what this presentation will entail, let’s learn a little more first about UltraPlay and then the G2E Asia event itself.

What is Ultraplay?

Founded in 2010, UltraPlay is a tech company primarily focused on offering advanced, technologically sound betting solutions.

Its innovative approach has made UltraPlay become a reliable partner for a number of companies. It’s developed a fine reputation for producing rigorously tested, superior-quality betting software.

What is the G2E Asia?

G2E Asia is also known as the Global Gaming Expo Asia and is one of the largest gaming and entertainment events in Asia. The event attracts a massive number of professionals from across a range of industries, including esports, esports betting, casino gaming, sports betting.

Hosting approximately 95 percent of the casino and betting site operators active within the Asian market, the event features myriad exhibitors and speakers.

Why the excitement?

There’s no doubt that, alongside with the boom in esports gaming over the last few years, esports betting has also become immensely popular. Sports betting sites have not been slow to try and adopt esports betting. Still, there are a number of barriers.

In a press release for the forthcoming event, Ovcharov stated:

“To make a profit in a very competitive and specific sector as esports today, there are certain requirements that should be followed. This applies to both new and well-established betting brands because they can drop out of the race if things do go wrong. That’s why we decided to present the success story of one of our strategic partners – BUFF.bet and reveal more on the topic: ‘How to establish a profitable eSports betting brand.”

The basis of the UltraPlay presentation will be the dynamic success of BUFF.bet. The betting brand was released globally only a year ago. But the company hit the ground running with its innovative esports betting products, adapting quickly to the demands of the fast-growing esports sector.

Although the story of BUFF.bet will be central to UltraPlay’s presentation, Ovcharov will cover many of his company’s own new features.

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This includes the company’s own esports odds feed, which has won multiple awards within the industry for its excellence. Another exciting topic will be the recently released hybrid esports live betting model. This combines aspects of Artificial Intelligence and human traders’ interactions to allow punters In-Play betting.

UltraPlay can now offer a huge package for those interested in esports betting at all levels, including:

Support for 28 esports titles like CS:GO , League of Legends , Dota 2 , StarCraft II , Overwatch , and PUBG ;

, , , , , and ; Over 200 live In-Play markets for CS:GO;

Over 2,500 In-Play betting events on esports tournaments available each month;

A much wider choice of betting markets available across all esports games and tournaments;

Specific in-game objective markets, which allows punters even more ways to refine what events they can bet on in specific games.

The upshot

Thanks to the new Live Play betting model, UltraPlay now reckons that rather than esports betting markets closing when a game starts, much to the chagrin of punters who would like to bet on the game as it is in progress, the new In Play service will allow them to bet on events for three times longer than is the current standard. This, of course, allows punters more choice.

Having seen the massive effect that In-Play betting has had on the sports betting industry online over the last few years, the fact that UltraPlay has now developed the technology to offer a similar service in esports betting is truly ground-breaking.

Image credit: VCG / Contributor / Getty