The campaign encourages those who are heading out to drink to plan ahead to find a safe way back home.

McGee added that it is legal to ride a horse within Helena city limits.

“We’ve never been called as far as I am aware of someone drinking and riding a horse,” he said.

McGee said he really wouldn’t be surprised if a similar scene played out in a smaller city such as Ham-ilton, where the 30-second spot was filmed.

If it were to happen in Helena, McGee said he’s not sure it would be reported.

“They probably wouldn’t call us and you’d just find the horse tied up outside the bar,” he said.

MDT Director Jim Lynch said the amount of attention the ad has gotten shows that the message is getting through. The department was looking for something that was not only entertaining but got the idea across to viewers, especially those 18 to 34 years old.

“They absorbed the message. They got it,” he said.

The idea is if people can plan where they’re going, who they’re going with and what they’re going to wear, they can just as easily figure out a safe way home prior to drinking.