Esports Arena has been a focal point for gamers in Orange County, CA since the venue opened in 2015. The 15,000 ft arena is designed to be modular so the venue can run multiple events at once with daily competitions and space that can be hired.

Venues like this are cropping up all over as esports continues to grow but there are many areas that can’t sustain a full-time enterprise like a brick and mortar arena. Esports Arena thinks they have the answer with “Drive”, a mobile transforming trailer solution. Now, events will be able to simply park up, unfold, and then present esports to audiences that simply don’t have access to events in their local area.[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]The truck is unashamedly modeled on “Big Betty.”[/perfectpullquote]

The truck is unashamedly modeled on “Big Betty”, the mobiles esports truck and studio in Europe that debuted at Gamescom in 2016. Since both Esports Arena and Big Betty are both part of Allied Esports, this is hardly surprising. Esports Arena’s Drive is presented with excitement by Allied Esports International CEO Jud Hannigan:

“After we saw the incredible success of the Big Betty mobile esports truck and studio in Europe we knew we had to bring it to the US. People have been begging for Esports Arena to come to their local city, well, they just got one.”

On the local level, Paul Ward—co-founder and CEO of Esports Arena—said:

“Esports Arena Drive will be able to connect our existing Arena’s to all regions across the country, go on nationwide tours, supplement existing esports events, and even bring esports to non gaming events in one streamlined operation.”

This news hits in anticipation of the opening of Esports Arena Oakland this year and shows that Esports Arena is doubling down on spreading esports across the United States. The potential marketing pay off for the brand is huge. This type of vehicle is extremely noticeable and memorable, can attend events like music festivals that are entirely unrelated to esports, and provide an end to end esports competition and broadcast in a way that provides a spectacle for anyone nearby. In a world where the average person is still unaware of esports, Esports Arena looks set to be one of the first brands attracting the casual spectator passing by.