





This morning Google announced a brand new plan to help retailers in the battle against Amazon and to assist themselves within the new voice shopping battlefield. The new shopping Actions programs allows retailers to list their merchandise on Google Search, the Google specific shopping service and the Google Assistant on mobile phones and different enabled devices like Google Home. and unlike Google AdWords that is a pay-per-click model, the searching Action service solely takes a cut once an actual sale takes place. The new actions can appear on the sponsored shopping Unit of Google Search pages as well as on Google.com/Shopping. according to Google, organic rankings won’t be impacted or modified.

A UNIVERSAL CART FOR frictionless shopping

Target, Walmart, Ulta Beauty, Costco and home Depot are simply a few of the retailers that have already signed up for shopping Actions. These retailers also conveniently are the in same product groups where Amazon showed significant growth in 2017 according to One Click Retail. Luxury beauty purchases grew forty seventh from 2016, followed by pantry things at thirty eighth and grocery by thirty third.

The shopping Action program can offer Google and its retail partners new tools to compete against the retail giant in these categories because it gives web shoppers access to a “universal cart”, whether or not they are searching on their desktop, mobile or through a voice-first device. however maybe the biggest draw is the ability to compete with Amazon in the voice shopping area, where it has exclusive access to customers on any Alexa-enabled devices as well as the largest smart speaker market share.

VOICE shopping is the NEXT COMMERCE battlefield

Voice shopping could be a growing new habit among customers. The smart Speaker consumer Adoption Report found that twenty sixth of smart speaker house owners had tried voice shopping a minimum of once, whereas nearly twelve-tone music claim to make purchases by voice monthly. Target, which joined Google express just six months ago, is already seeing results from giving customers the flexibility to buy by voice. in line with Google’s announcement this morning, Target has seen the baskets of those that use the Google express feature increase by two hundredth. Target’s Chief information and Digital Officer credits it to the convenience of voice shopping:

“Our guests love the benefit and convenience of making their Target Run without lifting a finger by using voice interface. And since the orders are shipped from a nearby Target store, they’ll have their things delivered to their home in simply 2 days.”

Increasing the convenience within which customers will complete their day-to-day shopping tasks is already helping retailers like Target increase their sales. Considering that voice shopping is almost as frictionless as a shopping expertise can be (once the user has an account set up), it’s easy to envision why such a lot of retailers are seeing voice shopping as the next commerce battlefield. And by partnering with Google and Google Assistant, they could simply be able to keep Amazon from dominating this new battlefield completely.





