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Napa County is urging all residents to stand up and be counted in the 2020 Census with a $208,000 effort that uses “trusted messengers” to drive the point home.

The U.S. Census Bureau will mail postcards to homes around March 12. Each card will have an identification number that people can use to log in at the Census website and answer questions, such as giving their ethnicity, saying if the own or rent the home and listing other people in their household.

On Tuesday, the Napa County Board of Supervisors accepted $108,000 from the state for local “complete count” outreach activities. The county last year accepted $100,000.

Napa County is hardly a disinterested party. An undercount would mean less money for health and human services and other programs.

But the county anticipates some groups will be hard to count, such as immigrants and limited-English speakers. One method to reach them will be posting videos – 30 in all—on county and other websites.

In one video, Napa County Superintendent of Schools Barbara Nemko looks viewers in the eye and tries to dispel fears the government might use the information against them.