Lies. All lies.

That photo of the downtown Dallas Omni Hotel making the rounds -- the one that says "EAGLES" in all white letters against a neon-green backdrop -- is a phony. So calm yourselves, Cowboys fans. Deep, cleansing breaths.

"Photoshopped," said Pat Anderson, the Matthews Southwest accountant by day who, by night, lights up the downtown hotel.

Anderson hadn't seen it when we spoke early Monday afternoon. But he'd heard about it -- thanks, in part, to Twitter and The Ticket, whose morning-show co-host Gordon Keith tweeted the unthinkable image a little after 7 Monday morning. Said Keith, "This should NOT be displayed in DALLAS, TX."

Keith, no stranger to throwing grenades and then running, had properly fired up The Outrage Machine. One person responded, via Twitter, that "I will no longer support anything Omni does, maybe charity or feed the children, but that's it!" Someone else said Dallas had turned into San Francisco (oh, if only). And someone else, someone more charitable, someone raised by good parents, suggested it might have been a "classy" move -- "something that Eagles fans will never do," oh what deep digs.

The Great Gordo was also informed it was likely a leftover from a long-ago tussle not involving the Super Bowl champs and Dallas' hated NFC rivals. Maybe it was from, oh, that time the University of North Texas Eagles played in the Heart of Dallas Bowl in Fair Park. Or, perhaps, it was Stars-game green over which someone had superimposed the name of the Philadelphia football club. Or something.

My friend Ed Lavendra, the former Channel 8 reporter now doing bang-up work for CNN, quoted Gordon's tweet and wondered, "Who authorized this travesty?"

Like I said, no one. Because it wasn't real.

But Monday morning, the origins were still unclear. And on Twitter, which was made to amplify false controversies, others still went further, breaking down the photo as though it had been taken by Abraham Zapruder. They examined nearby light posts, other downtown buildings, reflections and so on.

And they came to the conclusion that this was indeed a phony. Because it is. The man who runs the light show over at the Omni said so.

Also, I like how the Omni Hotel is lit like a can of LaCroix tonight. pic.twitter.com/Qjiyjtkofq — Joel Reamer (@pettyintrigues) February 5, 2018

So, too, did the Omni in an email sent to The Dallas Morning News Monday afternoon.

"As a Dallas-based company, Omni is proud of our Texas heritage and works hard to support our local communities in the Lone Star State," said the statement dispatched by spokesperson Kristen Cadenhead. "Last night, as many nights, we displayed a magnificent show of colors: reds, purples and blues. Any images that suggest otherwise have been altered. We think carefully about our displays to ensure it brings excitement to the Dallas skyline."

Now, I can see why people thought this was real.

Rewind the tape no further than Nov. 1 of last year, when the hated Houston Astros won the World Series. On that night, the Omni was drenched in orange. And, in blue, it said "ASTROS."

The city of Dallas' official house account even Tweeted the image, along with the hashtag "#TexasProud." It was retweeted more than 2,000 times; liked, even more. Except by us lifelong, ringless Rangers fans who could not fathom why a hotel in Dallas would mazel-tov the Houston team. "Disgusting" said a few; "embarrassing," said a few others. Some responses I don't think I can share here, because editors. (Editor's note: Correct.)

I told Anderson maybe the Eagles thing was in response to the Astros dust-up. He said only, "Yeah."

I then asked if he regretted the whole Astros light show. He had a longer, two-word response for that.

"No," he said. "No."