Looking to "rebalance the relationship" between humans and their smartphones, Moscow-based Yota Devices has announced the YotaPhone, a smartphone with an LCD display on one side, and an e-ink screen on the back.

The reason behind (between?) the dual screens, Yota says, is to deliver the information users want, right when they want it, without disengaging from the real world by pressing a power button and unlocking a screen. Users can choose to see information ranging from news stories to social media updates, calendar entries, and more. The information updates itself constantly, and is always ready to be looked at. Since the e-ink display uses very little battery power, the phone's 2100mAh pack should allow users to enjoy usage comparable to devices with a single display.

Dual displays aren't the only feature the YotaPhone has to tout, though. Here's a quick rundown of its other specs:

4.3" LCD display at 1280x720 (that's about 340ppi)

4.3" e-ink display

1.5GHz dual-core Krait processor

LTE (bands 3, 7, 20 MIMO) connectivity

32 or 64GB Internal storage

12MP main camera with unspecified "HD" front camera

2100mAh battery

Android 4.2 Jelly Bean

Combined power button/SIM slot

While the YotaPhone looks alright on paper, it's important to note that it will be the first smartphone produced by Yota Devices – a company that is actually a spin-off from modem/router manufacturer Yota. That being said, the phone has, evidently, been in the works for over two years already, and it does have a nice mix of alluring weirdness (did I mention the power button is also a SIM slot?) and some decent-sounding specs.

Will Yota Devices' "new archetype in smartphones" be a success? We'll have to wait and see – the phone isn't expected to become available until Q4 2013, at which point its Krait processor and JDI display panel may be wanting. Yota Devices is, however, planning to say a little more about the device at MWC 2013. For the full press release, just keep scrolling, or check out Yota's PDF presentation below.