Mohit Mor, a fitness enthusiast, had half a million followers on popular video-sharing app TikTok

Highlights Mohit Mor had half a million followers on video-sharing app TikTok

He frequently upload fitness videos on TikTok and Instagram

He was at a photocopy shop when he was murdered

A social media celebrity was shot dead by three unidentified gunmen on Tuesday near Delhi. 24-year-old Mohit Mor, a fitness enthusiast, had half a million followers on popular video-sharing app TikTok and would frequently upload fitness videos on his TikTok and Instagram profiles.

Mor, who used to visit a gym in Najafgarh, was at a photocopy shop nearby to visit a friend at around 5 pm on Tuesday, when he was murdered.

He was sitting on a sofa at the shop, when three unidentified men, who were on a bike, entered the shop and pumped five bullets into him. A senior police officer quoted by news agency IANS however said 13 bullets were fired at him.

The gunmen were captured on CCTV camera, leaving the scene of the crime. Two of the attackers' faces were concealed with helmets, while one of them could clearly be seen in the CCTV footage.

One of the gunmen who shot Mohit Mor can clearly be seen from the CCTV footage

"When Mohit Mor was busy talking with his friend inside the shop, three armed persons barged inside the shop and indiscriminately fired 13 bullets on him. Mohit Mor fell on a sofa kept inside the shop. He was rushed to near-by hospital where he was declared brought dead," a senior police officer was quoted as saying by news agency IANS.

Police are investigating the motive behind the murder. Gang violence has not been ruled out by them as a factor behind the killing.

The gunmen were captured on CCTV camera, leaving the scene of the crime. Two of the attackers' faces were concealed with helmets

"We are checking his Tik Tok and Instagram accounts comments and Call Details Record (CDR) to establish his enmity with anyone on social media that may help us to crack the case," the senior police officer said.

"Prima facie, it appears a case of personal enmity and a money dispute," the officer added.

Mohit Mor was sitting on a sofa at a photocopy shop in Najafgarh, when three unidentified men entered the shop and pumped five bullets into him

Police have registered a case under the relevant sections of the Indian Penal Code and a probe has been initiated.

The incident occurred after two suspected criminals were killed in a shootout near Dwarka Mor metro station.

(With Inputs From IANS)