When you step out in samples you’re telling the world that you have the connections to get that sneaker before anyone else.

Taking that idea and delivering it to the masses, PUMA and Michael Lau have teamed up to create a custom-looking PUMA Suede.

Highsnobiety sat down with Lau to discuss what gives his PUMA Suede “Sample” an unfinished presentation and what inspired the project.

Watch above for detailed shots of the sample-inspired sneakers and then check out what sneakers Japanese designer SNEAKERWOLF has in his rotation.

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