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TORONTO — Shaw Communications Inc. has launched a voluntary buyout program that it expects to be accepted by roughly 650 employees, as part of the cable, internet and wireless company’s efforts to adjust to a new technology landscape.

The Calgary-based company said Tuesday it has sent the offer to 6,500 employees and anticipated about 10 per cent of them will agree.

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Details of the severance offers weren’t announced but the voluntary program for Shaw and Freedom Mobile employees will be open until Feb. 14.

Shaw said its job cuts are part of a multi-year initiative that will help it succeed amid technological changes — both internally at the operational level and externally in a rapidly changing and intensely competitive marketplace.

“We know our future success will require us to become a leaner, more integrated and more agile workforce, which will result in many internal changes taking place as we move towards becoming a digital-by-default organization,” Shaw president Jay Mehr said in a statement.