Mahendra Singh Dhoni has joined hands the digital word of mouth engagement and monetisation platform – Indi – to strengthen and enhance relationships with his global fan base.

The Indi platform will provide Dhoni’s fans with an opportunity to become brand ambassadors for his Seven by MS Dhoni line of footwear, apparel and accessories. The fans will also get monetary benefits on the sales they generate.

“Dhoni’s reputation and ability to inspire 1.3 billion Indians has always amazed me. We are truly impressed with his motivation to give back to the fans who have given him so much. The chance to become a brand ambassador for Seven is a privilege indeed, and we are honored to be powering this groundbreaking opportunity for millions,” said Indi CEO Neel Grover.

“It’s a special opportunity to be able to empower my fans and Seven by MS Dhoni customers with opportunities to not only engage with my label but to also increase their income by earning referral fees on sales they make across social media,” Dhoni noted.

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The Indi Brand Ambassador program for athletes offers a range of options for enhancing fan engagement including sponsorships, advertising, product recommendations, branded merchandise and two-way video on demand. The platform also provides detailed information on the athlete’s Indi fan base, social traffic and income generation.

Another way athletes can engage their fans on Indi is through challenges where fans create and post videos and photos. Challenge winners are then selected based on criteria such as the “best” post and the most Indi Buzz generated by those posts.

Arun Pandey, Chairman and MD of Rhiti Group, stated, “While we continue our aggressive push in growing the number of stores to 100 by end of this year, I am thrilled that we are in association with a leading brand like Indi in the digital space. I look forward to working with Indi.com and the founder’s wealth of experience at such a promising time in India’s e-commerce landscape to promote a healthy and fit lifestyle which Seven by MS Dhoni embodies.”

The unique Indi Brand Ambassador program for athletes offers a range of options for enhancing fan engagement including sponsorships, advertising, product recommendations, branded merchandise and two-way video on demand. The platform also provides detailed information on the athlete’s Indi fan base, social traffic and income generation.

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