David Leavitt may be an award-winning journalist, as his Twitter bio proudly claims, but he’s also an absolute nightmare of a customer, if his recent run-in with a Target employee is any indication.

Last week, Leavitt was shopping at a Target TGT, +0.82% in Swansea, Mass., when he came across an electric toothbrush that looked as if it was on sale for a penny. When he tried to buy it, Tori Perrotti, who was handling the register, didn’t go for it. After all, the real sale price was $89.99.

So what did Leavitt do? He took her picture and posted it on Twitter TWTR, +2.03% along with the facts of the matter as he saw them, in an apparent attempt to shame her and the retailer:

He then explained that he called the police to intervene, but they apparently told him that he would have to sue the store if he wanted that deal.

Let’s just say the public reaction probably wasn’t what he was expecting.

One commenter said, “God, you’re an awful person,” while another pointed out that this isn’t first time Leavitt has aired a retail grievance of this type:

The public support for Perrotti only grew from there, leading to the start of a GoFundMe campaign that has already raised more than $31,000 to put toward a vacation. Some of the money, she said, will also go toward charity.

“It’s so often that people will take the picture and make a meme out of it in a mean way,” Perrotti told NBC Boston after her story went viral. “So, it’s nice to see there’s publicity out of this to support me and my feelings.”

And what does Leavitt have to say about the whole thing?