Want to use the phrase "Rammer Jammer" or "Roll Tide" on a product? Check with the University of Alabama first.

The university owns the rights to those two phrases as well as five other names -- including "Alabama" -- and 36 logos, seals, and symbols. Any use of a university trademark requires written approval from the Collegiate Licensing Company (CLC), which administers university licensing.

Phrases or words the university claims rights to are:

The University of Alabama

Alabama

Bama

U of A

Crimson Tide

Roll Tide

Rammer Jammer

Some of the symbols include helmets, elephants, the university's seal, and the Alabama script "A."

When the university or CLC believes that a company or individual has infringed on one of those trademarked symbols or copyrighted phrases, then that person or company is likely to first get a cease-and-desist letter from the university.

In the past decade the university says it has sent out 153 such letters. The university also has fought what it believes is trademark infringements before a federal patent and trademark appeal board a few dozens times. It has also filed at least two federal trademark infringement lawsuits.