It turns out that your answer will depend on your culture. In an article in Harvard Business Review , Professor Alfredo Behrens (author of Culture and Management in the Americas ) discusses a study in which he interviewed MBA alumni around the world asking which of the two cartoon characters they most consistently supported and why.

The study found that roughly 75% of anglophones (Britons, Canadians and New Zealanders) tend to root for the Coyote. And, almost two-thirds of Iberians (and their ancestors) root for the Road Runner. Interestingly, the culturally diverse pool of "American MBAs fell into two categories: those who self-identified as Caucasian-Americans, sided with the Coyote, while those who self-identified as Hispanic-, Asian-, Jewish-, or African-Americans, tended to side with the Road Runner, even more consistently.