The designer & developer Tal Florentin has been working in the web for over 18 years. He has about two decades worth of experience and is prominently known as the author of the UX Hero comic series.

Recently he put out a free e-book titled You’re Designing It All Wrong!. It’s meant to be a guide for designers who want to better understand screen design concepts as they pertain to the user.

The e-book is packed with information learned on the job from Tal’s 100+ various projects crafting user experiences for more than 3,000+ screens.

You’ll learn everything from the basics of user experience design to psychology and how it affects typical user behaviors. Various topics include:

Design & Aesthetics

Psychology & Behavior

Eye Tracking Research

Decision Making

Business & Strategy

It’s a book that offers deeper insight into design beyond just typical aesthetics. The idea is to help designers, developers, and business owners understand how design can influence user behavior which can ultimately lead to success(or failure).

And did I mention it’s 100% completely free?

To download a copy visit the e-book landing page on Webydo and sign up for a free copy.

You can also follow Tal & updates on his work via his Twitter account @TalFlorentinUX.

Read More at Free UX Design E-book written by UX Specialist Tal Florentin