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A company plans to set up a ‘fellatio café' in central London where customers receive oral sex while having a cappuccino.

Bradley Charvet, who is already planning a branch in Geneva to open this December, said the organisation he works for, called Bumpix, had its eyes on a property in Praed Street in Paddington.

Catering exclusively for men, Mr Charvet said the business would be like a “normal café” where up to 100 customers can sit and drink a coffee - but also be given oral sex by an escort.

Modelled on similar businesses in Thailand, the idea has already sparked uproar in Switzerland with the promise that punters can pick an escort from thumbnail photos on an iPad when they go inside.

Westminster City Council has indicated to the Standard that such a venue would not be able to get a licence and it has also been slammed by a leading womens' rights group.

It could also fall foul of the law as, in Great Britain, prostitution is not illegal but running or owning a brothel or pimping are considered crimes.

But Mr Charvet told the Standard: “We are happy this will be a legal business in the UK, which is nice because it will be organised and controlled.

“We need to fix some details to avoid trouble. It’s on the way.”

Prices would start at £50, he claimed, adding: “Then, if the fellatio is long, over 15 minutes, extras are going to be added - £10 per 15 minutes.”

He went on: “The project is in progress. At the moment, our lawyer is doing the job to get the right stuff done.

“It will be in Paddington, close to the Hilton hotel and the Tube. It’s an area with good visitors and tonnes of people around.”

Alongside the legal complications, Mr Charvet has shrugged off suggestions the business was ethically wrong.

He said: “I would say no one is forced to work in this coffee shop. It’s a normal job.

“You do your job, eight hours per day if they decide to work in full time.

“Good conditions will be provided for their security and the health. I am married, all the guys around area also and we respect the ladies.”

But Rachel Krys, co-director of the End Violence Against Women Foundation, which is in favour of decriminalising prostitutes but not their clients or pimps, said the venue would be highly unlikely to get permission to open.

She said: "I think it would break a number of laws."

Ms Krys went on: "People around and about the area where places like this open also experience an increase in men behaving unpleasantly which is why the licensing laws are very strict."