It is for the first time in history when an animation produced by a Romanian studio enters the Netflix grid, the world's largest video streaming platform * TraLaLa Studio productions will be available to over 100 million Netflix subscribers from over 190 countries and will be translated into most languages of international circulation * The Romanian studio that owns the YouTube LooLoo Kids channel also achieved earlier this year a unique performance in the Romanian online, as the first channel in South - Eastern Europe awarded by YouTube with the Diamond Play Button which is granted to channels with over 10 million subscribers





A premiere in the Romanian animation industry

Already famous on YouTube, the 3D video productions made by TraLaLa Studio are now running on Netflix, the world's largest online television network. It is for the first time a Romanian animation reaches the performance of being listed by Netflix in its offer of top titles, along with famous productions.

The surprise is only for the Romanian public because the TraLaLa Studio productions are already famous worldwide, through the YouTube LooLoo Kids channel, the only Romanian channel that has achieved another historical performance for the Romanian online: the Diamond Play Button, a distinction that is offered to those who have more than ten million subscribers.

Educational content produced in Romania with international exposure

The celebrity gained in the online environment by the TraLaLa Studio productions facilitated the signing of a two-and-a-half-year contract with Netflix which contracted 3D music animations and distributed them to all subscribers, the video productions being initially available in Romanian, English, Spanish, Portuguese and Russian.

The first season of LooLoo Kids brings together 52 famous musical animations, such as Johny, Johny, Yes Papa, Wheels on the Bus, Twinkle, Twinkle or Baby Shark. Each of the five episodes available on Netflix has a distinct musical and educational topic, the children being encouraged to sing and dance, to learn how to count, to learn the letters of the alphabet or to move. It is a colourful adventure, in which the educational approach and the fun are perfectly combined, Little Johny and his family being in the spotlight. LooLoo Kids is a successful example of the new generation of content creators, who have the digital environment as the first platform of distribution and exposure, in a time when young users are increasingly adopting this environment over the classic TV.





TraLaLa Studio - Romania's first content producer for children on Netflix

The LooLoo Kids series is the first show for children, made by a Romanian producer, which is contracted and promoted by Netflix. LooLoo Kids also marks another premiere: it is also the first animation project produced in Romania to reach this online streaming platform.

“The performances on the digital platforms have made Johny & Friends, Musical Adventures and Loo Loo Kids one of the most appreciated animated shows for preschool children. On Loo Loo Kids we exceeded over 30 billion minutes as watch time and over 8 billion views. It's huge! It's like everyone on the planet has watched at least once a Loo Loo Kids animation,” says Valentin Pintilescu, TraLaLa Development Director.

“The contract with Netflix is a further confirmation of our concept of interactivity in the video content dedicated to children. In our productions in which we have emphasized the educational needs of children, children are actively involved and are participants, not just mere viewers of the video material. It is a philosophy that has the child in front of the screen at the forefront, in relation to whom we feel responsible. In this way, we won not only the attention and sympathy of the children, but also the parents' confidence.”

Netflix is the largest online television network in the world, with over 100 million subscribers in over 190 countries watching more than 125 million hours of serials and movies daily, including original series, documentaries and feature films. Subscribers can watch as much as they want, anytime, anywhere and on almost any device connected to the internet. And, very important, without ads!