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Scottish multinational brewery BrewDog has been slammed for allegedly "stealing" marketing ideas.

The craft beer company, founded in 2007, came under fire in May 2019 after Manifest marketing boss Alex Myers tweeted that BrewDog had used their creative concept for Punk IPA but had not paid them for it.

James Watt, one of BrewDog's co-founders, responded to Myers: "Hey Alex! Manifest did the work on left for us (whilst under retainer), we did the work on the right with a different agency. Not really the same."

However, speaking to PR Week, Myers claimed that the concept stemmed beyond just the design of the can and called on business leaders in the industry to not "fall silent when creativity is being used without credit".

Myers' tweet has since clocked up over 1k likes and brewed up a social media storm from others who claim BrewDog solicited marketing concepts through "fake" job interviews.

A Reddit user wrote: "Brewdog commissions work or sets fake interviews to solicit marketing ideas, steals them without paying or crediting the contributors. Owner doesn't understand when people take issue."

(Image: BrewDog Lothian Road/ Facebook)

Elsewhere, American Jenny Frankart said: "Fully support your claims. I interviewed w/ BrewDog for a marketing position.

"I was strung along for 5 months, submitted a completed 2018 marketing strategy.

"Upon their request, submitted idea after idea, flew out for my fourth interview, with BrewDog James, only to be blown off.

"I was told I would be reimbursed for my flight, told I was the top candidate repeatedly, submitted countless ideas over five months while trying to move.

(Image: @jennyfrankart/ Twitter)

"Only to finally be ghosted, not reimbursed, and made to feel like a fool.

"Horrible man. Horrible company. Thank you for sharing your story and giving a voice, Alex Myers. Hope others continue to come forward. #wrongedbybrewdog"

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Edinburgh Live has contacted BrewDog for comment.