With summer daytime temperatures hovering around 35-40 degrees, getting out and moving during the day is almost impossible for anyone. While the night avoids the oppressive sun and heat of the day and it also represents much more.

In this campaign we used a very charming, honest and sincere voice to invite kids to come out at night to move. Using city as a background to reveal new and exciting opportunities for movement. We created 12 distinctive key visuals for print, retail, outdoor, social ect.