The National Rifle Association has remained silent in the immediate aftermath of yet another mass-shooting, as it typically does, not wanting to remind the American people of its complicity.

Of course, its many surrogates on the right are more than happy to defend it and its principles, as Donald Trump did this morning on TODAY, against any and all calls by Democrats to ban military-style assault rifles. The organization's silence is, of course, nothing if not strategic.

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But it must come out of its shell eventually, and in the wake of the Orlando massacre, chose to do so by recommending an NRA-themed Father's Day gift:

The official NRA Twitter account remains dark, not having updated since since Friday.