Electronic Arts’ hotly anticipated game “Titanfall” hasn’t even been released yet, but one insider claims it has already helped Microsoft sell approximately 1 million additional Xbox One consoles. In the early days of this generation’s “console war,” Sony’s popular PlayStation 4 has taken an early lead. At last count, Sony had sold 6 million PS4 consoles globally as of early March. Meanwhile, the last official number we got from Microsoft was 3 million Xbox One consoles sold worldwide through the end of 2013. Some believe Microsoft’s silence speaks volumes, but a new report suggests Xbox One unit sales have ballooned dramatically thanks to the highly anticipated upcoming release of Titanfall.

PlayStation news blog DualShockers directs us to a recent post on the NeoGAF forums from Pete “FamousMortimer” Dodd, an industry insider that the site says has a solid track record.

In the post, Dodd claims that despite the fact that Titanfall hasn’t even launched yet, mounting anticipation for the mech-style first-person shooter has already led to an addition 1 million Xbox One consoles having been sold in recent weeks.

“Marketing guys project that Titanfall has already helped sell around 1 million Xbox Ones. This is based off of things like upticks in sales after every major Titanfall announcements,” Dodd wrote in his post on NeoGAF. “They don’t know if it will move 200k more at this point. The titanfall bundle is selling less than Microsoft projected (but they are still hopeful for a big swing come tuesday).”

Titanfall will be released on Tuesday, March 11th, and you can read BGR’s Titanfall beta preview of the game here.