NEW YORK--(BUSINESS WIRE)--Moda Operandi, the first online luxury retailer to provide consumers access to full collections straight from the runway, announced today that Ganesh Srivats has been appointed as CEO, effective August 1st, taking over day-to-day operations from Deborah Nicodemus. Nicodemus has served as CEO for five years and will remain as a close advisor to the company and Srivats. Srivats most recently served as vice president at Tesla, and prior to that, was an executive at Burberry.

“It has been a tremendous experience to serve as the CEO of Moda Operandi for the last five years. We have grown the team to 300 people and successfully launched new business categories, including fine jewelry, occasion wear, menswear and home. In addition, we’ve opened showrooms to support our global expansion and have built a robust roadmap for innovation and product development,” said Nicodemus. “The Board and I are confident that Ganesh is the perfect leader for the next phase of Moda Operandi as I pursue my passion for philanthropy while continuing to advise the company and team.”

Srivats comes to Moda Operandi from Tesla, where he was the Vice President in charge of developing the North America and EMEA markets, as well as worldwide responsibilities for Tesla.com, digital products, marketing, and other factory-to-consumer activities. He also oversaw the go-to-market launch of the Model X SUV, and the Model 3 sedan - Tesla’s first mass market EV. Prior to joining Tesla, Srivats spent ten years at Burberry, ultimately serving as senior vice president of retail for the Americas.

“Moda Operandi has a unique positioning and business model within the luxury retail sector. The company saw an early opportunity to disrupt the fashion industry through technology, and has built up a great online platform, an incredible assortment of designers, and a loyal customer base. Moda now has an opportunity to rapidly scale its business globally, while continuing to innovate the core platform and delight its customers. I am excited to be coming back to the fashion industry, and honored to have the opportunity to work with Moda’s talented teams, to drive the next phase of growth,” said Srivats.

“Ganesh is a proven leader who can deliver deep luxury market expertise along with a passion for our business,” said Lauren Santo Domingo, founder of Moda Operandi. “His leadership and keen understanding of innovation in both technology and fashion, and the retail business at large, make him an ideal fit to helm the global growth we’re looking to achieve going forward.”

About Moda Operandi

Moda Operandi is the only place to preorder looks straight from the unedited runway collections of the world's top designers' months before they are available anywhere else. But for those who just can't wait, Moda Operandi's Boutique offers an expertly curated selection of in-season items from both established and emerging designers, ready to ship now. In homage to the history of couture, Moda Operandi offers a bespoke shopping experience that includes unprecedented access to your favorite designers and hand selected recommendations from personal stylists. Moda Operandi has established a retail renaissance where the time-honored institution of luxury meets an innovative point of view on fashion. For more information visit www.modaoperandi.com.