The For You tab includes both personalized event suggestions as well as popular and trending events. If you're big on food festivals, you may see the latest barbecue appear front and center.

Sites have to format their content to ensure that it shows up properly, so you might not get details for every gig in town. However, it's quite clear what Google is aiming for -- it may not be directly replacing services like Bandsintown or Eventbrite, but there's certainly a degree of overlap.