Grey Group India has created a campaign spot for the Indian Air Force that takes the historic step of featuring India’s first batch of women fighter pilots with the aim of changing perceptions in the country of what women are capable of.

“When the whole country was debating the role of women in society, and brands were trying to create a conversation around it, the Indian Air Force showed the way forward by commissioning India’s first batch of women fighter pilots,” Grey said in a statement.

“The campaign goes a step ahead by showcasing Indian Air Force as a place where there are equal opportunities for both men and women. Be it fighter pilots, helicopter and transport pilots, ground staff and technical staff, the Air Force has a place for everyone. Because at IAF, the service of the nation knows no gender.”