“Lose It” is a commentary animation about how the female body is represented in the media, and how it affects people’s perspective ofthe beautiful female body. The title refers to both the notion of ‘losing weight’, as well as ‘losing one’s mind and self-identity’.

The media plays a huge role in setting the standard of beauty, by broadcasting all these idealistic yet unrealistic images of the perfect femalebodies that make them desirable. Some women may even resort to shortcuts such as (questionable) slimming pills in order to attainsuch desirability, which in turn can give negative side effects.