(CNN) It takes four hands to open this new condom, created by an Argentine company in a bid to highlight the importance of consent.

The "Consent Pack" of condoms was designed by ad agency BBDO Argentina for Tulipan, a company which sells adult toys and condoms.

"If it's not a yes, it's a no," and "Without consent there is no pleasure" says the tagline in the promotional video, along with the hashtag #PlacerConsentido, or "permitted pleasure."

¿Por qué esta cajita solo se puede abrir de a dos? Porque así funciona el consentimiento en las relaciones. Todo tiene que ser de a dos. 🤚🤚#PlacerConsentido pic.twitter.com/QEUE5aNAWE — Tulipán Argentina (@TulipanARG) March 27, 2019

Another tagline reads: "Consent is the most important thing in sex."

The pack's "unique system" requires four hands -- or two people -- to agree to open it, by clicking four buttons on the top and sides of the box at the same time.

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