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Costa Coffee is launching a Vegan Smoky Ham & CheeZe Toastie this week.

The coffee giant, which operates multiple coffee shops across Birmingham, has announced the launch of the savoury product as Birmingham welcomes in 2020.

The toastie launches nationwide on Thursday 2 January 2020.

The delicious, meat-free, Quorn Smoky Ham and tasty melted CheeZe offering is sandwiched between two slices of freshly toasted golden vegan bread.

It will be available in stores nationwide from £2.95 from Thursday 2 January.

Eric Tavoukdjian, Commercial Marketing Director at Costa Coffee said: “We know the importance of providing choice for our customers, and we’re really pleased to be able to offer a vegan alternative of one of our iconic, bestselling toasties.

"Knowing that the Pimlico team are big toastie fans, we couldn’t resist the chance to test whether they could tell the difference.

"We are delighted to receive an undisputed tradie seal of approval from Pimlico for our latest offering.”

Louise Cannon, PR & Marketing Director at Pimlico added: “Our tradesmen and women were excited to try Costa Coffee’s new toastie before it landed in store given how many Costa Coffee toasties they consume a day – and of course it was hilarious to see their surprising reactions as it was revealed that the toastie was secretly vegan.

"It’s safe to say there were no complaints on their meat-free toastie experience!”