SXSW Interactive 2015

Connecting with the untethered consumer

9% of smartphone owners admit to using their mobile during sex... why? and what are they doing?

No longer will the consumer be tethered to a television, computer screen or a physical place when interacting with brands. Mobility is a game changer, and its not about the device, its about the entirely new eco-system of services and empowerment the device and connectivity enable.

The rapid growth of mobile accessibility around the world has created immense new possibilities, based a device that we have a deep personal connection with. We look at how the mobile phone has and will be the catalyst for change as industries are forced to shift away from the idea of a ‘place to do business’ to a anytime, anywhere, always-on culture that has already hit billions of people and continues to sweeps across the globe.