In the middle of the Amazon jungle, a town that oddly resembles Dearborn, Michigan, has been eaten by the ravenous fauna of Brazil.

The enigmatic settlement of Fordlandia is one of Henry Ford’s most expensive and little-known failures. Ford, one of the 20th century’s most successful industrialists, met his match in the Amazon jungle nearly 90 years ago.

In 1928, shortly after unveiling the Model A, Ford acquired 2.5 million acres of lush forest in the middle of the Amazon and opened what he decided would be the world’s largest rubber plantation.