At the western edge of downtown, construction has officially begun on Detroit’s latest luxury hotel.

Part of Choice Hotels International Inc.’s brand, the Cambria Hotel at 600 W. Lafayette Street will be a 158-room mixed-use building. In addition to the hotel, there will also be an upscale Italian restaurant, a rooftop bar, a grand ballroom, 60,000 square feet of Class A office space, new retail space, and a 150-car parking structure.

The project, which was first announced in March this year, is a mixture of rehab and new construction.

The developers are renovating the 90,000-square-foot, Albert Kahn–designed former WWJ Studios building, which will house the office and retail space as well as some hotel amenities. The new 150,000-square-foot hotel, made out of modular components, will be constructed on a surface lot behind the building.

According to a release, it’s the first modular development in the history of Detroit and the first new-build hotel in 15 years.

Some of the old studio features will be preserved, including the lobby, old studio, and signage. The new building will also have thematic design elements that reference the WWJ building’s original use.

The project is a joint venture between the Means Group and Holdwick Land Development, both based in Detroit. The general contractor is Troy-based Koucar Management and the architect is Royal Oak-based Krieger Klatt Architects.

It’s expected to cost $50 million dollars and open by the end of 2020.

Financing was compiled from a variety of sources, including $6.8 million in energy-efficiency PACE loans—the largest so far supplied in the state—$8.4 million in Brownfield Tax credits, Opportunity Zone financing, loans from TCF Bank and Invest Detroit, as well as investor equity.

Some distinctive features of Cambria Hotels include a bluetooth mirror, selection of local craft beers, and creating a “sense of place,” according to Janis Cannon, senior vice president of Upscale Brands.

“We don’t come into a market or go to a developer and say, ‘Here’s the brand in a box, go build it,’” Cannon says. “We work very closely with developers and do a lot of research within a local community to understand what makes it special.”

The developer also signed an agreement with Wayne County which guarantees a percentage of the workforce and retail will be local. Retail tenants so far announced are Detroit Taco and Detroit Kid City.