Maybe if you look back to 1996 after Steve Jobs sold his OS "next" to apple for something like 400 million dollars, I beleive. He came back as what he refered to as "iCEO" at a keynote address the "i" meaning interim CEO. Its only speculation but I would have to say it was a clever little inside joke on his behalf, seeing how since his return he took the company from the brink of falling apart to one of the most valuable tech companies in the world. so now maybe thats his way of never letting certain people forget it. Thats my guess anyways.





http://en.wikipedia.org/wiki/ICEO