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Laval-based Groupe Geloso has decided to cease production and recall cans of sugary alcoholic drink FCKD UP, it announced on Sunday.

In an email to various media, co-president Aldo Geloso said he announced the immediate stop to production.

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The decision comes after demands for government intervention to better regulate the sale of alcoholic energy drinks after the death of 14-year-old Athena Gervais last week.

Gervais reportedly consumed the drink shortly before her death.

Geloso wrote that the company was working immediately with its retailers and the industry “to remove us completely from this category as quickly as possible.”

He also said the company erred in trying to compete directly with Four Loko, a similar drink that arrived in the Quebec market last year. Both have an alcohol content of 11.9 per cent.

In November, the Régie des alcools, des courses et des jeux du Québec demanded that the bottler of Four Loko, Cidrerie Solar, “immediately cease the fabrication, sale and all advertising for this product.”