× Thanks for reading! Log in to continue. Enjoy more articles by logging in or creating a free account. No credit card required. Log in Sign up {{featured_button_text}}

A Missoula nonprofit is running a holiday ad campaign to reach out to people who don’t believe in God.

The Missoula Area Secular Society has sponsored a series of advertisements that will appear on Mountain Line buses just in time for Christmas. The ads read: “Don’t believe in God? You’re not alone.”

“Our intent with these billboards is to reach out to other non-theists during the holidays to let them know our group is here,” explained MASS president Traci Brown. “The holiday season can often be a lonely time for individuals without a lot of family nearby, as well as for those who do not share similar beliefs to their loved ones and the majority of the nation.

"We’d like to reach out to those people and let them know they are not alone, and we’re here if they’d like to join us.”

According to the Pew Research Center, a nonpartisan think tank based in Washington, D.C., 71 percent of people in Montana and Wyoming who took a survey believe in God or a "universal spirit" with absolute certainty, which is in line with national statistics.

Another 19 percent are fairly certain that God exists. Only 4 percent of people in Montana and Wyoming, and 5 percent nationwide, don’t believe in God.