How Baskin Robbins used Tiger King to double its sales

Murder plots and theories, guns, drugs, big cats, and larger-than-life personalities made Tiger King an instant Netflix hit. The outlandish documentary has been viewed in more than 64 million households since the show premiered on March 20 (via Variety). The show's popularity has led to quite a few memes and even the possibility of a film spinoff starring Rob Lowe as Joe Exotic, Tiger King's rather eccentric star — or villain, depending on how you look at it (via Deadline).

While it would make sense that Netflix is seeing a record number of subscriptions, at least in part due to the show's success, Tiger King has also helped prop up a different and completely unexpected business.

A Baskin Robbins ice cream shop in Kansas has seen its sales double since it posted a Tiger King-related message on the marquee sign outside the store (via Fox). "No relation to Carole Baskin," the sign read.