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If the sea hasn’t necessarily parted since he moved into the corner office on Robert-Bourassa Blvd. three months ago — and if the Alouettes aren’t more relevant or visible in the marketplace and media — Patrick Boivin believes the groundwork is being laid and the pieces are starting to align. And, perhaps most importantly, the weaknesses identified.

“A lot of it has been putting the right foundations in place. That’s a fundamental pillar that helps us build our brand, our engagement with our fans and inherently drives to the larger commercial funnel,” Boivin, the Als’ new president, told the Montreal Gazette during a lengthy interview this week in his office.

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“It’s tough to do and, arguably, it’s going to be tough to prove without winning that first game. The core fans are there, I think and hope. But we’ve probably hit the bottom of the barrel. I don’t know that we’re going to bring them back other than trying to sell them on the pure football.”