Pitt has had a horrible, no-good, very bad day at home against No. 9 Oklahoma State. The Cowboys rode into Heinz Field and did some unholy stuff to the Panthers’ defense, running up 49 points and 516 yards of offense in the first half.

The crowd wasn’t big from the start:

And at halftime, Pitt was looking for a way to keep it from thinning further. The Panthers had this on the stadium’s big video board:

The high in Pittsburgh on Saturday is 81 degrees, and Heinz Field can get awfully toasty during early-fall football games. I can think of no more effective way to convince students to tough out an Oklahoma State drubbing in that heat than offering them a free drink, though this offer is vague about what “a beverage” means. Is it a Coke? Is it an RC Cola? Is it a cold Iron City Light, or perhaps something stronger?

Probably not, but with a 35-point halftime deficit, perhaps it should be.