After a banner year in 2016, local label Egghunt Records has their eyes set on 2017 with the announcement of a new subscription service featuring releases from four Richmond artists.



After a banner year in 2016, local label Egghunt Records has their eyes set on 2017 with the announcement of a new subscription service featuring releases from four Richmond artists.

Egghunt’s Hatched will see the arrival of four EPs over the course of 2017, released each quarter on both digital and cassette formats, as well as other artist exclusive add-ons and other member perks. With only 50 spots available, this extremely limited subscription service will surely be a must-have for the local music lover, and a great holiday gift for anyone lucky enough to snag one early.

“We wanted to add several new artists and bands to the Egghunt roster because Richmond is overflowing with talent right now, but we had to find a way to do it strategically,” Egghunt co-founder Adam Henceroth explains. “We didn’t want to release them without any type of fanfare so this project just came out, pseudo-modeled after things like the Sub Pop Singles Club.”

The label landed on four artists to bring onto their label, each unique in their own right and notching their own place in Egghunt’s growing canon. Neo-soul electronica artist Dazeases will kick-off Hatched in Q1 of 2017 followed by beloved rock outfit Camp Howard in Q2, lo-fi indie-pop trio Big Baby in Q3, and bellowing alt-punk quartet Doll Baby in Q4.

“The best part is that each really do bring something new to the table for us at Egghunt,” says Henceroth. “Doll Baby and Camp Howard are more traditionally rock, but each occupy totally different areas of that word with Doll Baby being much more grunge inspired while Camp Howard is very much tapped into this chill rock movement happening. Dazeases and Big Baby on the other hand are totally new for us with Big Baby giving us some pop charm and Dazeases adding some electronic-infused avant-garde hip-hop. We could not have picked four better sounds in Richmond for this.”

Pre-orders for Hatched are available now at HatchedRVA.com starting at $30 with the service kicking off in early 2017 with the first EP release, as well as some artist and label extras. “We’ll set the specific dates out as they get closer,” Henceroth continues, “but the digital release will be delivered a month in advance of the physical release so you’ll already know and love the songs before getting your hands on a tape. On top of that, we’ll offer discounts on our Egghunt catalogue to subscribers and each artist has their own special thing planned.” These bonus items will include limited edition t-shirts and lapel pins, USB drives with exclusive content, and even a special 45 RPM 7″ record. “Some of these bonus items are going to be as coveted as the releases themselves,” Henceroth adds.

Hatched even has a VIP treatment for $50 for the more lofty consumer, which includes guest spots at each release party, a signed show poster, and a personalized letter. Henceroth himself even admits there may be more. “We’re toying around with loot drops of various Egghunt merchandise to our subscribers,” he reveals. “There’s a lot more we’re playing around with because we really want Hatched to make the subscribers feel like part of the Egghunt family.”

When pressed about the future of Hatched, Henceroth gave a more conservative outlook. “It’s definitely on the table for 2018, but we want to make sure the first year goes off smoothly before even thinking about it. Plus, a lot goes into building it. This aren’t one-off releases from bands we just happen to think are cool. Each band is part of the Egghunt family now and this is a great way of introducing them to our following and hopefully to more out there.”



