Norway has achieved an unprecedented breakthrough for battery electric vehicles. The market share reached 17.1% in 2015, and the total fleet passed 2.7%, some 70000 vehicles. The multilevel perspective framework demonstrate how Norwegian incentives and policies gradually developed over a 25 year period through interactions between the international landscape, national governance networks, regimes and niches. Actors have been able to utilize windows of opportunities leading to the potential establishment of a BEV regime assimilated into the ICE regime from 2016. BEV incentives, some of which have been in place since 1990, did not yield results until the traditional vehicle manufacturers manufactured BEVs based on Li-Ion batteries from 2010. Norwegian purchase incentives are large enough to make electric vehicles a competitively priced alternative for vehicle buyers. Increased selection of models, improved technology, reduced vehicle prices, and extensive marketing have spurred further sales.