Lyft Inc’s partnership with mapping app Waze could help to increase the number of rides for the company, but it also solidifies a company strategy starkly divergent from rival Uber Technologies Inc.

The ride-hailing company announced a partnership this week with Alphabet Inc.-owned GOOG, -2.37% GOOGL, -2.41% Waze, which is intended to improve real-time tracking of drivers and help them avoid traffic delays. Coming on the heels of Lyft’s partnership with General Motors Inc. GM, -1.31% and a coalition with other ride-hailing companies, analysts say Lyft appears to be a company that favors collaboration, rather than doing it all in-house like Uber.

“We’re going to be friendly, cooperative and collaborative,” said Max Wolff, chief economist at Manhattan Venture Partners, which facilitated investments in Lyft, of the company’s strategy.

Overall, Uber has developed a reputation of being combative, while Lyft has appeared somewhat more open to working with regulators and other companies. For example, Lyft recently reached a $12 million settlement with its drivers in California over expenses and employee classification, according to The Wall Street Journal, while Uber still faces two class action suits, with one heading to trial.

But, it should be noted, that with the settlement Lyft still doesn’t have to reclassify its workers as employees rather than independent contractors.

While Lyft is an underdog in the ride-hailing race — Uber was last valued at $51 billion, while Lyft‘s most recent valuation was $5.5 billion — the partnerships are not just because Lyft is smaller, said Paul Boyd, managing partner of ClearPath Capital Partners. Partnering makes sense as ride-hailing companies grow to include segments like food and package delivery and even healthcare.

“I think it’s important to have strategic relationships in an industry that touches so many other industries and is evolving so rapidly,” Boyd said.

Integrating Waze with Lyft’s app may also mean a strategic relationship with Google parent company Alphabet, which has invested in Uber through its venture arm. That relationship reportedly soured after Uber began developing self-driving cars with Carnegie Mellon University while Google works on its own self-driving car, The Wall Street Journal reported.

“This looks like it can’t bode well [for Uber],” Wolff said of Lyft’s partnership with Alphabet.

Lyft also partnered with traditional automaker GM, with an end goal of creating a self-driving car service.The partnership was announced in early January, along with a $1 billion funding round led by General Motors.

Before that collaboration, Lyft announced it was forming a coalition with international ride-hailing companies Didi Kuadi, based in China, which grew to include India-based Ola and GrabTaxi Holdings in Southeast Asia, The Wall Street Journal reported. The coalition expands the reach of Lyft as it will allow users in countries such as India to hail Ola drivers using the Lyft app, ultimately allowing Lyft to collect the revenues.

This most recent partnership with Waze, which crowdsources data to show congestion on a map as well as obstacles such as police, gives Lyft a competitive advantage as drivers should be able to pick up passengers quicker, amounting to more rides. This is important as it could help Lyft gain more market share wither fewer resources, as users typically choose the company with shorter wait times, Wolff said.

Uber is still a juggernaut in the space, but Wolff noted that, in the past, investors have favored collaboration.

“Whatever they’ve been doing lately, it’s pretty clear that investors like it,” Wolff said.