Adrian Clarke says Saints must start converting and cash in on the chances they create

Adrian Clarke is looking at key tactical talking points ahead of Matchweek 10.

Southampton's ability to create chances this season is not in doubt but a low conversion rate is proving costly.

Ralph Hasenhuttl's 17th-placed Saints have recorded 92 shots (excluding blocks) as they head into Friday night's home match with Leicester City.

Only four other Premier League teams have produced more efforts on the opposition goal.

Yet they have scored only one goal in seven of their opening nine fixtures and have not won at St Mary's in six attempts.

Moussa Djenepo (66.7 per cent) and Danny Ings (23.5 per cent) are the only forwards with respectable chance-conversion rates.

Che Adams squandered the most opportunities, missing 0.98 big chances per 90 minutes, before losing his place in the starting XI.

Over the course of the campaign, too many quality chances have been spurned.

Put into context, Brendan Rodgers' Leicester have scored seven more goals despite having 10 fewer shots.

Southampton goal opportunities

Season 2019/20 Total PL rank Shots (excl. blocks) 92 5 Big chances missed 13 5 Chance conversion 9.7% 17

Southampton must discover a more clinical edge if they are going to end their winless home run.

Although Hasenhuttl is still searching for the right strategy and formula, using five different formations this season, his side have impressed in bursts.

He has flitted between a back three and a back five but in both formations the full-backs have not contributed consistently enough going forward.

Special delivery

With two attacking midfielders often used narrowly in behind the main striker, there is an onus on the wide men to deliver quality crosses.

But these have been in relatively short supply.

Yan Valery and Kevin Danso were first choice at the start of the season for Hasenhuttl but neither has been productive inside the opposition half.

Established Southampton stars Ryan Bertrand, who has since regained his place, and Cedric Soares offer more potency going forward.

Full-back supply lines per 90mins

Soares 1.00 4.33 6 Bertrand 0.93 3.17 7 Valery 0.45 1.80 11 Danso 0 1.67 N/A Player Most open play/key passes Most open play crosses Team rank

With Sofiane Boufal, Nathan Redmond and Ings the team's chief creators, the service needs to significantly improve from the flanks.

If it does, Southampton's goal tally will follow suit.

When you consider that three of Saints' nine Premier League goals have stemmed from individual errors made by the opposition, and another coming from the penalty spot, they have had a significant helping hand.

Performances not rewarded

However, statistics show that Hasenhuttl's side deserve more points than they have earned.

According to Opta's Expected Goals (xG) metric, they should have scored five additional goals and conceded on five fewer occasions.

So to climb away from the foot of the table it is essential they show greater efficiency at both ends of the pitch.

The data indicates their performance levels are capable of achieving significantly better results.

Opta's Expected Goals (xG) 2019/20

Club xG GF xGA GA Difference WAT 12.01 5 15.78 21 -12.23 SOU 14.51 9 11.12 16 -10.39 EVE 12.86 8 11.29 13 -6.57 NOR 11.24 10 16.07 21 -6.17 MUN 11.96 10 8.09 9 -2.87

To fulfill their undoubted potential as a side, Southampton must show more composure in front of goal.

If they can be more ruthless in their finishing, Leicester's top-four ambitions could temporarily be put on hold.

Also in this series

Part 1: Wood's aerial threat can bring Chelsea down to earth

Part 3: Saint-Maximin's talent vital for goal-shy Newcastle

Part 4: Pochettino's use of Son key to Anfield hopes