An Instagram mother who posts lifestyle advice for parents has been caught cruelly abusing her own son.

Olga Shvetsova, 31, was filmed kicking and slapping her six year old boy at a shopping centre play area.

The Ukrainian blogger only stopped when a woman employee of the mall ran to intervene and separated her from son Vitalik.

'She was shouting – "I hate you" – and all that sort of stuff,' said an eyewitness.

CCTV footage from a mall in Ukraine shows 31-year-old 'influencer' Olga Shvetsova beating her son Vitalik (circled)

Police in Zaporizhia, Ukraine took no action but a public outcry erupted after the CCTV footage was released online

Another said: 'She was totally insane.'

Natalia, manager of the play area, said: 'When the child is being kicked in his back – it is not at all a calm way to behave.

'All our staff were stunned.'

Police in Zaporizhia were called but took no action, yet a scandal erupted after the shocking CCTV footage was released on the web.

Olga Shvetsova, 31, ran an Instagram blog which offered parenting advice

Shvetsova was hit by a wave of revulsion in messages posted to her account, which she then deleted, and on other social media.

She retorted that it was better to discuss 'shoes or knickers' than her violent attack.

'This mother who nearly broke the spine of her son with her foot is a well known blogger,' said one critic.

'In her Instagram account she posts photographs of her children and even shares tips for parents on upbringing.'

One said: 'This is the true face of Instagram mums.'

Other angry comments said: 'There is nothing maternal in her behaviour, there is nothing human about it either.'

And: 'If she is behaving in such a way in public, can you imagine what she does at home behind closed doors?'

Shvetsova - who has previously posted from London in her 'how to have-it-all' account - admitted kicking her son, and also spanking him in a videoed rant where she confessed that she took her stress and exhaustion out on her son.

'I throw tantrums from time to time,' she said, as she drove her car.

Olga Shvetsova with her husband and son. Shvetsova said her husband 'does not live at home for weeks' and that she raises two children alone and is 'tired'

The Instagram mother tried to explain her behaviour by saying 'Girls, it does happen to all of us', but critics said she should be in jail

'Didn't it happen to you?

'If you are a kind of person who never shouted at her child, who never hit her child – I am very proud of you…

'I am a different person. I can shout, I can spank, I can reprimand. This is me, just as I am….'

She complained that it was 'hard to raise two children on your own' - her other son is Mark, two, when her husband was often at work and 'does not live at home for weeks on end'.

Olga Shvetsova with her son Vitalik, 6. She was filmed beating him at a shopping mall in an attack a critic said almost broke his spine

She said: I get tired very often…'

But she made clear: 'I am not executing myself for having done this.'

She claimed: 'It is a stupid topic for discussion.

'It is better to discuss shoes or knickers than some conflict…

'There was the reason for this situation, and it was not about Vitalik.

'But I do not want to share my problems with others.'

Shvetsova, 31, has previously uploaded photographs to Instagram of her in London, including at Madame Tussauds wax museum (pictured)

The Instagram mother then claimed she was suffering from 'fatigue and emotional tiredness'.

Her son 'did not get any bruises', she said.

'He is not hungry, he is at home and he is being fed well, we do not beat him for breakfast, lunch and dinner, so please…

Shvetsova admitted: 'Yes, I do not feel right about Vitalik (pictured) because he loves me so much…'

'He has lots of toys, he goes to sports every day, he has holidays, he lacks nothing.

'Please do not worry about him, he is doing well.'

She admitted: 'Yes, I do not feel right about Vitalik because he loves me so much…'

But she is raising him herself.

'He is not living with his grandparents, nannies are not bringing him up, I am doing everything myself, using my own forces, nobody is helping me.

'So when I explode sometimes, you should understand that it comes from fatigue and emotional tiredness.

'It is hard to raise two children on your own.

'My husband is working all the time, he often goes on business trips, sometimes he does not live at home for weeks on end.

'I get quite tired very often.

'I am recording all this not in order to justify myself.

'I am recording it for those who punished their kids in the same way, who feel not quite right about something.

The Instagram mother claimed she was suffering from 'fatigue and emotional tiredness' when she beat her 6-year-old son in public

'Girls, it does happen to all of us.

'When you are doing everything on you own and nobody is helping you, no grandparents, no nannies, naturally anything can happen.

'Do not execute yourself for it. I am not executing myself for it.

'For me it is a task to work on myself, on my time management, to see where I am exhausting myself and where I should get more rest.'

But other mothers hit back on social media.

'The worst thing is that there is nothing about love for her child in this video.

'Fed well, dressed well, I am on my own, no nannies, so I am a hero… wait, honey, and see what happens in some ten or 15 years?'

Another critic said: 'In a normal county she would have been jailed already and deprived of parental rights.

'Thanks to Ukrainian legislation, such socially dangerous creatures feel free in our society.'