As far as its "un-grandfathering" process that will see over half of its US customers greeted with a price hike, Hastings said the old pricing will be phased out gradually. Interestingly, longtime customers will apparently hang onto their current $8 or $9 plans for the longest, before eventually seeing a dialogue box presenting the new price (and, presumably, a crying MJ meme) and asking them to opt-in, just like everyone else.

When it comes to video quality, Netflix says 4K streaming is growing as a share of viewing, and says that it will expand the availability of HDR content. It recently rolled out new encodes across its catalog that are supposed to look better and be more efficient, so next up will be mobile-specific encodes for smaller screens with less bandwidth available. As usual, the company is streaming its quarterly earnings call live, which you can watch right here.

Update: When asked on the earnings call about offering offline video caching similar to Amazon Prime and YouTube Red, Reed Hastings said "we should keep an open mind" on that feature, especially as Netflix expands worldwide where high-speed connections are harder to reach. It doesn't mean offline viewing is definitely coming (or coming soon), but until now the company has usually said it wouldn't do that in order to keep things simple. As recently as two years ago, an exec said it would "never" happen, so you can see how big of a shift this statement is.