While the massive celebrity photo leak — which included explicit pictures of Jennifer Lawrence, Victoria Justice, Kate Upton, and others — began on 4chan, the destination for those sharing and commenting on the pictures quickly shifted to Reddit's r/TheFappening page. That page remained active throughout the week following the pictures' release.

In addition to r/TheFappening, Reddit on Saturday also banned other related pages including r/fappening, a similarly named but different page that was used as a backup to the main page.

According to johnsmcjohn, the user who claims to have created the original page, r/TheFappening received "more than 250,000,000 page views in less than a week."