What if you could enjoy the benefits of 4K television without actually buying a 4K television? That’s what Sony is promising with its new 4K Ultra Short Throw Projector, which the company says can project a 4K image onto your wall at sizes of up to 147 inches. Sony says that the new projector “requires no special tools or construction to install and operate” and that you only need to “set it right next to a wall that would not yield any shadows of people into a screen, and plug it in to enjoy immersive, large screen, 4K Ultra HD images.” That said, the 4K Ultra projector isn’t within most people’s budgets since Sony is pricing it between $30,000 and $40,000 when it launches this summer. The company’s press release follows below.

SONY DEMONSTRATES 4K ULTRA SHORT THROW PROJECTOR DELIVERING A WHOLE NEW VIEWING EXPERIENCE

By Setting Right Next to a Wall, It Transforms Blank Wall Space into 147-inch 4K Display

LAS VEGAS, Jan. 7, 2014 (CES Booth #14200) – Sony today announced the development of a state-of-the-art 4K Ultra Short Throw Projector featuring a stylish, furniture-like design. Utilizing space itself, it can be placed near most walls and has the ability to cast a 4K Ultra High-Definition image up to 147-inches, turning unused space into a display and introducing a whole new viewing experience in the home.

As technology continues to evolve, so does the quality of the entertainment experiences in the home. With higher resolution images and better sound quality delivered across high-speed broadband, the feeling of a live performance in the home is closer to reality than ever before. By taking advantage of these combined developments, and adding in some Sony magic, a new user experience has emerged. Users can enjoy entertainment content without the restrictions of frames, boxes, or screens by utilizing space itself.

Movies, video games, sports and photographs take on an air of realism, turning what was once a blank wall into a large as life “entertainment window.” The beauty of the new projector is that it requires no special tools or construction to install and operate. Simply set it right next to a wall that would not yield any shadows of people into a screen, and plug it in to enjoy immersive, large screen, 4K Ultra HD images. Furthermore, unlike other projectors on the market today, it is designed to blend into a living space, as naturally as an entertainment console. It also has the ability to display current video content services from IP, satellite or cable providers as well as 4K content sources including Video Unlimited 4K, Netflix and 4K content shot on Sony’s expanding range of 4K Handycam camcorders.

The 4K Ultra Short Throw Projector will be available in the U.S. by summer of 2014 for approximately $30,000 to $40,000. A prototype is being showcased in Sony’s booth during the International Consumer Electronics Show this week.