Wise made up some news this morning. Just hours later he bragged about how he can get people to print anything, and how he increased his Twitter followers. His bosses sent out a little note, warning him to cut that shit out.

Wise Tweeted that the NFL was going to peg Ben Roethlisberger's suspension at 5 games, rather than the 4 that everyone expected. It didn't exactly sweep the Internet, but it was reported (with attribution and caveats) in a couple of places.

On his DC-area radio show this afternoon, Wise seemed pleased with himself. He made the scoop up, he admitted, to prove some kind of hamfisted point about gullibility or Twitter or something. We get it: the Internet is a lawless no-man's-land, where anyone with a BlogSpot can parrot groundless rumors. It would have been a more effective point had others taken his Roethlisberger news and run with it, instead of just filing it away in the wake of last week's Tim Cowlishaw mea culpa on Darrelle Revis.

The Washington Post sports editor quickly got wind of the mess, for which Wise is being roundly criticized. In an email to the entire sports staff, he reminded writers of the paper's guidelines on social media use, along with a passive-aggressive little intro clearly directed at Wise. We reprint it here:

From: Matt Vita

Sent: 08/30/2010 02:49 PM EDT

To: NEWS - Sports

Subject: Post Guidelines on Use of Twitter, Other Social Media

In case anyone was not aware of them, the Post has guidelines on use

of social media by our journalists. They apply to everyone, including

reporters, editors and columnists in the Sports department. When you use

social media, remember that you are representing The Washington Post, even

if you are using your own account. This is not to be treated lightly. The

same standards that we apply to ourselves in the newspaper, on the website,

on mobile or in any other media platform apply to the world of social

media. Most fundamentally, we need to be accurate. We need to be

transparent. And we need to be fair.

Here are the guidelines. Please call me if you have any questions.

Matt

————-

Social networks are communications media, and a part of our everyday lives.

They can be valuable tools in gathering and disseminating news and

information. They also create some potential hazards we need to recognize.

When using social networking tools for reporting or for our personal lives,

we must remember that Washington Post journalists are always Washington

Post journalists. The following guidelines apply to all Post journalists,

without limitation to the subject matter of their assignments.

Using Social Networking Tools for Reporting

When using social networks such as Facebook, LinkedIn, My Space or Twitter

for reporting, we must protect our professional integrity. Washington Post

journalists should identify themselves as such. We must be accurate in our

reporting and transparent about our intentions when participating. We must

be concise yet clear when describing who we are and what information we

seek.

When using these networks, nothing we do must call into question the

impartiality of our news judgment. We never abandon the guidelines that

govern the separation of news from opinion, the importance of fact and

objectivity, the appropriate use of language and tone, and other hallmarks

of our brand of journalism.

Our online data trails reflect on our professional reputations and those of

The Washington Post. Be sure that your pattern of use does not suggest, for

example, that you are interested only in people with one particular view of

a topic or issue.

Using Social Networking Tools for Personal Reasons

All Washington Post journalists relinquish some of the personal privileges

of private citizens. Post journalists must recognize that any content

associated with them in an online social network is, for practical

purposes, the equivalent of what appears beneath their bylines in the

newspaper or on our website.

What you do on social networks should be presumed to be publicly available

to anyone, even if you have created a private account. It is possible to

use privacy controls online to limit access to sensitive information. But

such controls are only a deterrent, not an absolute insulator. Reality is

simple: If you don't want something to be found online, don't put it there.

Post journalists must refrain from writing, tweeting or posting anything —

including photographs or video — that could be perceived as reflecting

political, racial, sexist, religious or other bias or favoritism that could

be used to tarnish our journalistic credibility. This same caution should

be used when joining, following or friending any person or organization

online. Post journalists should not be involved in any social networks

related to advocacy or a special interest regarding topics they cover,

unless specifically permitted by a supervising editor for reporting and so

long as other standards of transparency are maintained while doing any such

reporting.

Post journalists should not accept or place tokens, badges or virtual gifts

from political or partisan causes on pages or sites, and should monitor

information posted on your own personal profile sites by those with whom

you are associated online for appropriateness.

Personal pages online are no place for the discussion of internal newsroom

issues such as sourcing, reporting of stories, decisions to publish or not

to publish, personnel matters and untoward personal or professional matters

involving our colleagues. The same is true for opinions or information

regarding any business activities of The Washington Post Company. Such

pages and sites also should not be used to criticize competitors or those

who take issue with our journalism or our journalists.

If you have questions about any of these matters, please check with your

supervisor or a senior editor.

NOTE: These guidelines apply to individual accounts on online social

networks, when used for reporting and for personal use. Separate guidelines

will follow regarding other aspects of Post journalism online.