Amazon (AMZN) - Get Report is OK with losing money if need be.

TheStreet's founder and Action Alerts PLUS Portfolio Manager Jim Cramer noted that Amazon is not in the cosmetics business but the word is they want to move into that space. And if they really want to do it then they can be big loss leaders - Amazon can afford to lose money because they have Prime memberships.

To be sure, that isn't great news for Ulta Beauty (ULTA) - Get Report .

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