As a lean start-up seeking to bring the $50 Billion celebrity endorsement market to social media, Ad.ly had hit a wall. Where to find and programmatically access in-depth profiles and brand-association data on thousands of celebrities?



Engineering lead Chris Testa, set about exploring Linked Data. Within weeks, he'd put Freebase to work in a scalable solution, and began creating a robust celebrity affinity graph.



Learn how Chris is putting Linked Data to work to drive business results -- optimizing brand matches for popular influencers on Facebook, Twitter and more.



Learn:



* Tips & tricks for using Linked Data with social networks like Facebook and Twitter.

* That you can get surprisingly far with the Semantic Web without needing a cross Ph.D. in Philosophy and Computer Science.

* How to use Freebase and its Acre cloud infrastructure to run a data workflow that your non-technical team can use to maintain a high-quality data set.