Apple and Samsung typically show off glitzy hardware innovations — dual-lens cameras; bigger screens — to mesmerize millions into buying their new smartphones. Google has taken a different approach: It wants to sell people on better software.

That was abundantly clear with the Pixel 3, the search giant’s latest smartphone, with software features powered by artificial intelligence and machine learning. When you take a blurry photo, for example, the Pixel’s camera software can capture a series of alternate images and look for a clearer shot. When you get a call from an unknown number, you can use a screening tool to determine if it is a robocall. (I recommend using this feature with caution — more on that later.)

“The phone is powered by A.I. so that we let Pixel do really useful, delightful things,” said Mario Queiroz, Google’s vice president of Pixel hardware. “The phone doesn’t get in the way. Things just happen for you.”

The Pixel 3, which will be available on Thursday, is a modest piece of hardware otherwise. It comes in two screen sizes — 5.5 inches and 6.3 inches — that are slightly smaller than phones from Apple and Samsung. The smaller Pixel costs $799; the larger one is $899.