New dealerships should help boost sales of the McLaren 540C and 570S

McLaren’s presence in the U.S. is about to get bigger after the British automaker announced its plan to launch four more dealerships across the Atlantic. The new dealerships will be located in Bergen County, New Jersey; Boston, Massachusetts; Houston, Texas; and Palm Beach, Florida. The opening of these dealerships brings McLaren’s dealership total in North America to 22, while also boosting its tally to 80 dealerships all over the world.

The increased dealership network paves the way for McLaren to offer its growing lineup of models to a bigger customer base in the U.S. The wider reach should make it easier for the supercar brand to exceed the 1,654 units it sold in 2015 across the globe, a record number that slightly exceeded the 1,648 units it sold in 2014. As expected, all four new dealerships in the US will benefit from McLaren’s highly-regarded and personable sales team, as well as its state-of-the-art sales, after sales and retail facilities. It’s still unclear if any of the dealers will boast McLaren’s MSO service, but expect that question to be answered sooner than later.

The British automaker has made it known that it’s set a target of selling 4,000 units . These new dealerships could go a long way in achieving that, but just as important is the fact that the company can rely on its growing portfolio of models to get the jump done. According to the company, McLaren models that will be available in North American dealerships include the 540C, the 570S, the 650S Coupe and Spyder, the 675LT Coupe, and soon enough, the 675LT Spider.

McLaren, in particular, will have high hopes for both the 540C and the 570S, the two cars that make up the company’s newly established Sports Series. When the company decided to build these models, it wanted to target a different kind of customer, specifically those who would have otherwise been priced out of models like the 650S and the 675LT. Both the 540C and the 570S are expected to be the driving forces of the company’s growth mainly because they’re catered to a bigger market, and more importantly, come at much lower prices than any of the other McLarens.

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