Early reports suggested MoviePass, the theatrical subscription service that allows users to go to the movies daily, gained a huge boost from its new, low $9.95 per month price point . And now the company is projecting continued success — and millions more users — over the next 12 months.

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Revealed as part of an SEC filing confirming the purchase of a majority stake in MoviePass by the company Helios and Matheson, MoviePass revealed that it projects to amass 2.5 million new subscribers in the next year. The company also intends on retaining 2.1 million of those subscribers in that same window. (These projects, the filing states, are determinate on the at least $10 million of additional funding H&M is expected to provide following the close of this deal.)The filing also reveals that, as of August 31, MoviePass now has 300,000 paying subscribers, a number reached due to the influx of new subscribers reported following the price drop.For that under-$10 monthly price, MoviePass subscribers use a combined phone app and MasterCard debit card to check into theaters and are able to see one film every day.Reports previously suggested that over 150,000 new subscribers joined the MoviePass program following the announcement that the service would drop its price point to about the average price of a movie theater ticket in America. According to Helios and Matheson at the time, two domestic theater chains saw massive upticks in the number of MoviePass attendees from before to after the price point announcement. One of those unnamed theater chains reported 20 times the number of MoviePass users attend in the week following the announcement in comparison to the week prior.MoviePass' move in August did draw the ire of national theater chain AMC Theatres , however. At the time of the price drop, the theater chain put out a press release saying that it "is consulting with its attorneys to determine if or how AMC can prevent a subscription program offered by MoviePass from being used at AMC Theatres in the United States." The chain reportedly has attempted to block MoviePass e-Ticket use , which is available in limited portions of the United States like Boston and Denver.MoviePass executive Mitch Lowe responded to AMC's comments at the time of the release, comparing the reaction to that of Blockbuster's when Netflix and Redbox, both of which Lowe previously worked with, appeared in the marketplace."It’s the big guy being afraid of the little guy offering better value to consumers,” he said.MoviePass announced its new price point less than a month ago. Following a user signing up, they then download an app and are mailed a debit card, which allow users to check in to a movie at partnered theaters once a day and see one movie every day. (Effectively, the service now pays for itself with one movie viewing in many parts of the United States.) Those who already subscribed will automatically be adjusted down to that price on their next bill.

Jonathon Dornbush is an Associate Editor for IGN. Find him on Twitter @jmdornbush