
If there is one thing Donald Trump has proven time and time again with his lavish real estate projects, it’s that he knows luxury like no one else. And as we have seen over the past year, the Republican Presidential frontrunner has shown a high degree of class while running his issues-oriented campaign. Mr. Trump is now bringing that elevated level of refinement to the world of horology; that’s right, you’re first hearing it here, folks. Donald Trump is coming out with a line of high-end watches, aptly titled—you guessed it—“Trump” by Trump Watches.

The Inaugural Trump collection will feature a single model—the 1-Million—a reference to the modest loan given to Mr. Trump by his late father. In an interview with Megyn Kelly, Mr. Trump explained his approach to watch making.

“Mark my words, Megyn” Mr. Trump said. “I will build a great watch—and nobody will build a watch better than me. I will build a great, great watch.” Mr. Trump explained that this was a project years in the making, “long before that choke artist Rubio made that crack about me selling watches in Manhattan.”

Manufactured by a noted Swiss company and designed by Mr. Trump himself, the 1-Million is by no means a modest piece; It boasts a 48mm case, and every bit of the watch, movement excluded, is made of 18K yellow gold. The watch is chock-full of Trump signatures, and I mean that quite literally—the dial alone is signed six times, the hands four times, and the case five times. The indices (signed) are shaped like gold bullions, and Trump’s name takes the place of 10, 8, 6, 4, and 2. The watch is not without its faults, however. The chronograph hands at the 9 and 3 o’clock sub-dials are awkwardly designed, looking like stubbly little fingers.

Internally, the unmarked movement features some exciting tech exclusive to the Trump brand. The hairspring is actually fashioned out of a strand of Mr. Trump’s real* hair, noted for its impressive resistance against shocks and magnetism. Some large Swiss firms, all of which asked to go unnamed, are reportedly looking into licensing the technology.

Each watch will come with a two sirloins from Trump Steaks (it is unclear if the steaks are old Sharper Image stock) and a certificate of authenticity issued from the now defunct Trump University, which is currently being rebranded as a school for young watch makers. The release date is slated for November 9, 2016, and will be available on www.Trump.com alongside Trump Fragrance and Trump Natural Spring Water.

*test results pending