Recent consumer surveys of serious golfers by Golf Datatech show about half of them indicating at least some interest in playing a colored golf ball. The current survey of attitudes and usage of average serious golfers said, “52 percent indicated they are at least somewhat interested in playing a colored golf ball, with 16 percent saying they are very interested. Total interest is close to an all-time high (54 percent in Spring of 2015 was the only time interest was higher). The older the player and the higher the handicap, the more likely they are to be interested in playing a colored ball.” In the biannual survey, yellow was by far the preferred color at 85 percent.