Back in the days of Middle English, the Anglo-French noun "bruit," meaning "clamor" or "noise," rattled into English. Soon English speakers were also using it to mean "report" or "rumor" (it applied especially to favorable reports). We also began using "bruit" as a verb the way we used (and still occasionally do use) the verb "noise," with the meaning "to spread by rumor or report" (as in "the scandal was quickly noised about"). The English noun "bruit" is now considered archaic, but the verb lives on.