Ford Motor Co., which scored a consumer hit with its Sync voice-activated, in-car entertainment and communications system, said it is boosting the system's features as it looks to develop the technology and stay ahead of the competition.

Real-time traffic, turn-by-turn directions, personalized sports and weather reports will be added to Sync and will be available later this year on all 2010 Ford models. The options are free for the first three years of ownership.

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