Reddit is one strange media company. It is the summation of the Web: inspiring, creative, at times bizarre and profane, and a difficult place to figure out for advertisers.



The site is going out to agencies with a pitch that emphasizes its undeniable role as an influencer of digital culture — the average user spends 20 minutes there and visits three times a day — while playing up less-known, more brand-friendly aspects of the site. (There’s a guest appearances from Grump Cat, of course.) In a pitch deck, Reddit sales exec Mike Cole unearths the following nuggets: