COLUMBUS, Ohio - Ohio attracted a record 200 million visits to the state last year, an increase of 2.6 percent over 2013.

Of those 200 million trips, 38 million involved an overnight stay - a much more lucrative and coveted visit for tourism vendors.

According to statistics released Thursday by TourismOhio:

* Direct visitor spending in 2014 was an estimated $31 billion, up $1 billion from the year before;

* Tourism-related jobs in the state also are up, from 405,000 in 2013 to 412,000 in 2014; and

* Day-trip visitors to Ohio spend about $112 per day, while overnight visitors spend about $341.

"By increasing our marketing outreach, we've been able to tell the story of Ohio to more people, more often," said Mary Cusick, director of TourismOhio.

The agency is in the midst of developing a rebranding campaign for the state that officials hope will increase the Ohio's tourism numbers even more. It is expected to launch this summer.

In the meantime, TourismOhio has available its 2015 Official Ohio Travel Guide, filled with ideas for summer fun, including stories on state parks, amusement parks, breweries, wineries, islands and more.

It's available in print, online or via smartphone app. For information: discoverohio.com.