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Another study — not only do they endlessly talk about it but they also study it to death — discovered the average Brit spends four months of life discussing the weather. (I pick upon the U.K. because every other country’s lost all collective sense of humour — and those good folk need it more than ever with Daft Boris as the new leader.)

Oh well, blame my genes then, because I want to talk about the weather or, to be more precise, our good friends over at The Weather Network.

But first, though, we should admit that native-born Canadians aren’t much different than Brits: except they won’t wait five minutes, as opposed to five years, before gabbing on to anyone within earshot about this cold, that heat, the other rain or whatever might currently surround them.

This weird preoccupation explains why the whole idea of an all-day TV channel devoted to what those looking out their own kitchen window could see for themselves — yes, that would indeed be the weather — actually succeeded. Hey, good for the cable Weather Network.

Ah, but success breeds inevitable hubris, which in turn leads to pompous tweets from the high pulpit of enlightenment somehow residing in this cable TV channel.

So now our much-loved weather channel is no longer content to tell us it is, or soon will be, raining in Thunder Bay or that fog’s rolling into St John’s. Nope, it is suddenly woke, as the current lexicon goes.

Yes, now its mandate is to save the entire planet.

Maybe they’ve silently done a reverse takeover of the Food Channel and therefore feel able to lecture the hoi polloi about what to eat. They reckon changing your diet is a good way to save the Earth itself.