This article was fun to write – you’ll see why when you get to the examples!

Last week I wrote about the Conversion Equation – part of which helps magic up headline/subhead pairs and then the copy and offer to go with them.

Here are 9 more patterns for writing eye-catching headlines you can steal.

Don’t forget that after you interrupt your target with the perfect headline, you must engage them with a subhead, educate them to gain trust and make a compelling, non-threatening offer.

The examples below are to help you brainstorm. Imagine you have a product called Toe Hair Curling Tongs which are on the market for Haflings (small beings with hair all over – especially on their feet) who want to look that little bit special for a party.

If by any chance you’re not selling Toe Hair Curling Tongs, but would like 101 headlines you can use for your business – let me know in the comments, share this article, and connect with me if you’re not already, and I'll send you some. Do it quick to get to the front of the queue!

Every pattern below is proven and effective. After the 9 patterns, I give you some phrases to add even more zing!

1) How to X, How to X Without Y, How to X without Y in Z time

Three variations on a theme, each more compelling than the last.

How To Tame That Toe Hair Without Spending All Day In The Bathroom

How Any Hafling Can Look Smart And Attractive In As Little As 5 Minutes

How Every Hafling Can Look Smart And Attractive (... and it's NOT what you think!)

Another variant is to acknowledge the doubts your audience may feel

How Every Hafling Can Look Smart And Attractive... even if You Have Never Groomed Your Toe Hair Before!

2) X Ways To Get What You Want Headlines

Weirdly, odd numbers work better than even…

5 Proven Ways To Look Smart And Attractive And Avoid Spending All Day In The Bathroom

3 Quick And Easy Ways To Tame That Toe Hair

1 "Crazy" Way To Look Smart And Attractive In 5 Minutes

3) Mistake!

The TOP Grooming Mistakes Haflings Make... and How To Avoid Them!

4) Experts Reveal Secrets

Top Grooming Expert Reveals How To Tame That Toe Hair

Top Grooming For Parties Expert Reveals Insider Secrets To Look Smart And Attractive (Without Spending All Day In The Bathroom!)

Top Looking Your Best Expert Reveals The Secrets You Need To Tame That Toe Hair

If you like this article, please share it now so your network benefits.

5) Warning!

WARNING: Here's What Every Hafling Needs To Know About Grooming For Parties

WARNING: Don't Even Think About Trying To Tame That Toe Hair Until You Read This

WARNING: If You Want To Tame That Toe Hair, But You're Worried About Spending All Day In The Bathroom, Read This Entire Letter Right Now

6) Perfect, Proven and Guaranteed

The Perfect Solution If You Want Look Smart And Attractive

My Proven 5 Minute Method To Look Smart And Attractive (even if You Have Never Groomed Your Toe Hair Before)

Tame That Toe Hair In 5 Minutes - Guaranteed!

7) Timeless, classic headlines

The first one is a blatant steal from the immortal John Caples, the master of selling by tapping into peoples' emotional desires, specifically through storytelling. I'm sure you'll recognize the last one too...

They Laughed When I Said "I'm a Hafling" - But When I Started To Tame That Unruly Toe Hair...

Haflings Everywhere Are Raving About This Amazing New Toe Hair Curling Tool

Do You Do Any Of These Embarrassing Things with Curling Toe Hair?

For Haflings Who Dare To Be Rich!

The Greatest Reason in The World To Tame Unruly Toe Hair

To Haflings Who Want To Tame Unruly Toe Hair – but Can't Get Started

Six Types of Haflings – Which Group Are You In?

You Can Laugh at Your Curling Toe Hair Worries – if You Follow This Simple Plan

How I Attracted Scores Of Dwarves in One Evening

The Secret to Looking Good At The Party

Why Haflings Who Tame Unruly Toe Hair Live Better

Today... Tame Unruly Toe Hair - For The Price Of A Movie For Two

How Often Do You Hear Yourself Saying "I need to Tame Unruly Toe Hair!"

"I liked this Toe Hair Curling product so much – that I bought the company!"

8) Just too many to label separately...

Add your message after the words in italics

What You Don't Know About Toe Hair Could Hurt You

The New Way To Beat Gossipy Goblins

Tricks Sneaky Haflings Use To Get Curly Toe Hair

Want To Smarten Up? Avoid These Costly Mistakes

You Can Get Curly Toe Hair, Here's How

Protect Yourself From Unexpected Grooming Risks

Inspiring Ideas From Toe Hair Experts

Professional Haflings Share Secrets For How To Get Curly Toe Hair

BEWARE Phony grooming Advice On How to Smarten Up And Get Curly Toe Hair

9) Finally, Just for Fun

Seven Tricks to Get Curly Toe Hair - No Practice Needed

How To Beat Gossipy Goblins At Their Own Game

The 9 Things That Turn Off Haflings... and How To FIX Them Fast

Add Even More Zing with Headline Modifiers

You can add the following to the beginning of any of these headlines to add a little pizazz!

Discover!

Finally!

New!

Breaking News!

Update!

At Last!

WOW!

You can add the following to the END of any of these headlines to add even more sizzle!

... Guaranteed!

... Now!

... Today!

... Fast!

Yours, Matt Tarrant

#How to write headlines #Write your own headlines #Great headline examples #Catchy headlines

P.S. If you would like 101 headlines you can use for your business – let me know in the comments, share this article, and connect with me if you’re not already. Get in early because you’ll want to be at the front of the queue!

P.P.S If you’d like to put your business through the $10k Challenge – where I find you $10k recurring revenue in 45 minutes – you’ll find more information here.