New York (CNN Business) After a year of scandal after scandal, Facebook hosted a pop-up event at a New York Christmas market to hand out free hot chocolate and security advice.

If the pop-up had any truly significant impact, perhaps it may have been on the psyche of nearby hot chocolate vendors. Big tech trampling on small local businesses is normally more of an Amazon thing, after all. But they didn't need to be too concerned: The pop-up, and the hot chocolate topped with marshmallows in the shape of the "F" in Facebook's logo that it served, was available for only one day.

The hot chocolate topped with marshmallows in the shape of the "F" in Facebook's logo that the pop-up event served was available for only one day.

But that one day, which Facebook billed as time it would spend helping users understand their privacy settings, was still plenty of time for the company to invite reporters from a number of media outlets to show off how it's advocating that users to take advantage of its security and privacy tools.

Inside the pop-up, which was located in a wooden and plastic temporary building about the size of a cargo container, Erin Egan, Facebook's chief privacy officer, said the effort was also a way for the company to hear more from its users in person.

A woman passes by Facebook's first US-privacy pop-up at Bryant Park in New York on Thursday.

Egan said the dozen or so staff on hand would even show visitors how to delete their Facebook accounts, if asked. (One Facebook staffer on hand quipped later that they weren't even sure if they knew how to do so).

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