“It’s knowing your content will be viewed by millions,” the job posting said. “It’s about never standing still and finding new ways to maintain the queen’s presence in the public eye and on the world stage. This is what makes working for the royal household exceptional.”

The position was listed at a tumultuous time for the monarchy, which has been grappling with negative publicity over Prince Andrew’s ties to the financier Jeffrey Epstein, who had been accused of sex trafficking before his suicide in August. Many are also on the lookout for a potential succession in the monarchy, in which the queen would hand the reins to Prince Charles, who is believed to be taking a more active role in shaping the royal agenda.

The opening seeks to replace an employee who is leaving for another job, Donal McCabe, a spokesman for the queen, said in an email on Friday. He added that the role is senior to a digital communications officer position, which, in a May job listing, advertised a salary of roughly 30,000 pounds, or about $40,000.

The application deadline for the current opening is Dec. 24, according to the LinkedIn job description, which said the ideal candidate should have experience “managing and editing high-profile websites, social media and other digital formats.” As of Friday, over 200 people had applied for the position through LinkedIn, according to the website.

Arianne Chernock, an associate professor of modern British history at Boston University, said in an interview on Thursday that the job was a recognition of the role that social media plays in helping the royal family as it tries to control its image.