The first time I watched “The Big Lebowski” I was around 17. I was wonderfully confused… though I didn’t tell anyone.

My puerile viewing eyes were privy to the story of “The Dude”. A perpetual hippie with a penchant for Creedence Clearwater, bowling and for “White Russian” cocktails. I had little understanding of what a “Nihilist” was… but in the universe of “The Big Lebowski” they were funny as hell.

This week in March marks the 15th anniversary of the release of “The Big Lebowski“. And being that most of the folks here at Wpromote are kind of huge Lebowski nerds… myself included… Tim Pickett as well… and Jon Godinho… Michelle Calderon… Becky Eaton… Michael Block, Michael Stone, Michael Mothner… I could go on. Anyway!

The movie brings out the wonderful unseriousness in even the most serious of us all… because at its heart it’s just a silly movie that makes us smile.

Accordingly, we decided that we didn’t want to let a holiday of such note pass us by without some sort of celebration on our end, so we decided to contribute to “the Dude’s” birthday the best way we know how, with the gift of an Infographic. But then we thought , why stop there? (More Below)

One of the single driving plot devices that moves this cinematic cult masterpiece along is the often repeated phrase “Where’s the F@%!in’ Money Lebowski?”

I don’t wanna spoil the ending for anyone who hasn’t seen the movie (I also have to ask… if you haven’t seen the movie, why are you still reading this?), but the ultimate reveal is that The Big Lebowski Himself is the culprit, and that the “money” in question was actually stolen from his own charity, the “Little Lebowski Urban Achievers” which pretty much makes him the closest thing there is to a “bad guy” in the whole movie.

Therefore, in celebration of the Dude’s birthday, and in ceremonial defiance of the Treachery of “the Big Lebowski”, Wpromote has made a donation of $2,500 to Junior Achievement, Southern California, a Los Angeles based non-profit who’s mission includes teaching young people about entrepreneurship and financial responsibility.

So Happy Birthday Jeffrey Lebowski ( “The Dude” jeffrey Lebowski… not the the other jeffrey Lebowski, ya know… the millionaire? )

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