Only a few weeks after NVIDIA debuted its latest high-end card, the GTX 980 Ti, AMD is now showing off its latest wares. And if you're looking for a powerful video card, your decision just got a lot more complicated. Leading the pack is AMD's new R9 Fury X, a liquid-cooled powerhouse with the company's new "Fiji" GPU design and highest-bandwidth memory technology. At $649, it's going head-to-head with NVIDIA's 980 Ti. But if you don't need all that power, there's also the Radeon R9 390X ($429), R9 390 ($329), and R9 380 ($199), all of which offer Direct X 12 support (making them ideal for Windows 10) and enough power to let you game in 4K (though we'd imagine that'd be a stretch with the cheaper entry). And if you're just looking something affordable, there's also the R7 370 ($149) and R7 360 ($109), which are more focused on delivering solid 1080p gaming.