(CNN) The rate of suicide among US boys ages 10 to 17 surged in the month after the Netflix show "13 Reasons Why" premiered in March 2017, according to a new study.

Researchers at Nationwide Children's Hospital measured monthly and annual rates of suicide reported to the US Centers for Disease Control and Prevention from 2013 through 2017 among people ages 10 to 64. They then divided them into age groups.

The month immediately following the release of the show had a suicide rate of 0.57 per 100,000 10- to 17-year-olds, the highest rate of the five-year study period in this age group. The nine months after the release saw an extra 195 deaths by suicide in this age group than would have otherwise been expected from seasonal patterns alone, according to the study, published Monday in the Journal of the American Academy of Child and Adolescent Psychiatry.

The increase was primarily driven by boys, whose rate of suicide went up 28.9% in the month after the premiere of the show. Rates remained stable for girls during the same month, even though a teen girl is the show's main character.

"13 Reasons Why" is based on best-selling author Jay Asher's 2007 young adult book of the same title. The series follows the fictional story of a teenage girl named Hannah Baker, portrayed by Katherine Langford, who leaves behind 13 mysterious audio recordings on cassette tapes after killing herself. She addresses each recording to a person who she says played a role in the decision to end her life.

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