With the explosion of the Internet, product reviews have become an important factor in building brand image and business reputation. This has even created an industry known as “reputation management” with the primary functions of helping companies “concealing” bad review.

However, from the users’ perspective, this is not a good thing because it hinders them in accessing transparent and trustful reviews.

According to the statistics from Pew Research Center, more than 50% of US adults under 50 years of age regularly consult online product reviews before deciding on spending.

Aspects of current review industry

1. Reliability of reviews and scores

While the importance of the review industry is undeniable, the most important part — the credibility of the score — is in question.

In May 2016, Yelp, US’s leading restaurant and service review website, issued 59 notice warnings to consumers about businesses paying for better reviews.

Besides, the lack of a transparent communication mechanism between the websites’ offering review system and end users also creates a loophole that allows product or service providers to easily deal with the current rating system manager and thereby change review scores in their favor.

According to a survey from Pew Research, nearly half of the United States’ surveyed population said they could hardly believe the results of online reviews.

2. Difficulties in finding and comparing evaluation results

At present, there are many rating systems in different industries. These systems are quite dispersed resulting in difficulty for users to search reviews.

3. Lack of standard criteria for each subject

In fact, the satisfaction or dissatisfaction of customers with products or services comes from many different factors and details of those products or services. However, most users do not realize where their satisfaction or dissatisfaction came from when reviewing. And yet, when being asked specifically about a criterion, they will immediately recognize that it is the cause of their positive or negative review.

→ A Review app in Blockchain platform can solve all this problem. By being implemented on Blockchain technology, Lina.review will address issues related to transparency and immutability of the score, as well as develop mechanisms to help usersand experts earn profits based on system development and the quality of their reviews (via smart contract).

Let see the video bellow to know more about this technology:

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