This is either the world's best—or most inappropriate—shirt sponsor.

The Rutherford Raiders of England's Kent University have been told they'll be banned from playing in the university's inter-college football league if they accept Pornhub as a shirt sponsor for the forthcoming season.

Pornhub offered to sponsor the team after the players initially used the website's logo on their shirts for a prank.

Talking to The Tab, an unnamed Rutherford Raiders player said:

"We had a real problem with local sponsors not getting back to us and no establishment on campus co-operating and so money was put in to make up for the sponsor and we had nothing to put on the front and for a laugh between the team that was what got put on the front." "It’s hard for football teams to find a sponsor. Both Kent sport and Rutherford refused to give us any money. Clearly PornHub did because there’s was an opportunity to create a bit of attention. I personally haven’t come across anyone yet that has found it anything other than funny."

The University of Kent weren't in on the joke.

Quoted in The Mirror, University spokesman Martin Herrema said the team would be banned from competition:

"The University of Kent sports department would never sanction sponsorship of this type - it is totally inappropriate. The team has been spoken with and will not be allowed to wear the shirts in question at any time."

It's not something we could ever see Manchester United doing, to be honest.

[via Mirror Online]