One G.M. dealer said he had already talked with the company about the program and was excited about it.



The dealer, Inder Dosanjh, who owns Dublin Chevrolet outside San Francisco, said listing new cars on eBay would allow his dealership to get in front of customers who were doing most of their car shopping on the Internet. He said that would include some people who might not have otherwise considered a G.M. car.



For customers, he added, shopping on eBay could take some of the pressure off the negotiation process. "One of the fears the customer has when they walk in the door is that they are going to pay too much for a car," Mr. Dosanjh said. "If they are negotiating a deal on eBay, from their living room, they are in their comfort level."