Amid the uproar against President Trump’s executive order on refugees and immigrants over the weekend, one of his companies, Trump Hotels, learned a valuable social media lesson: All’s fair in political warfare, including old tweets. (Just ask Sean Spicer, the White House press secretary.)

On Saturday afternoon, as protests grew at airports and courthouses, a 2011 Twitter post from the president’s hospitality business caught fire with social media users who latched onto its once-innocuous inquiry, responding with stories of hardships that their refugee ancestors experienced to get to America. Others just made jokes.

“Tell us your favorite travel memory. Was it a picture, a souvenir, a sunset?”

That’s what Trump Hotels tweeted in October of that year, adding “We’d love to hear it!”

Perhaps not, however, under these circumstances.