Published Date: Sep 2019 | Report ID: GMI4365 | Authors: Sumant Ugalmugle



Report Format: PDF | Pages: 350 | Base Year: 2018

Industry Trends

Condom Market size was valued at USD 4.2 billion in 2018 and is expected to witness 8% CAGR from 2019 to 2025. Additionally, 29.8 billion units of condom were produced in 2018.



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Growing prevalence of HIV and sexually transmitted diseases (STDs) is expected to propel the condom market from 2019 to 2025. According to WHO in June 2019, every day more than 1 million STDs are acquired globally. The study also stated that in 2016 around 988,000 pregnant women were infected with syphilis (STD) resulting in over 350,000 harmful births. Amongst the contraceptives, condom is one of the low-cost and convenient option that efficiently protects from sexually transmitted diseases that should increase its demand over the forecast timeframe.



Increasing government support to raise awareness regarding STDs and promoting the use of contraceptives to prevent HIV infections, unwanted pregnancies is expected to propel the market growth. For instance, New York City Department of Health and Mental Hygiene (NYC DOHMH) distributed around 19 million male condoms in 2018-19. More initiatives are being taken in the underdeveloped regions that should positively impact the industry growth. However, side effects such as allergises from the latex and social stigma in developing countries will impede the industry growth to some extent.



Condom Market Report Coverage Report Coverage Details Base Year: 2018 Market Size in 2018: 4.2 Billion (USD) Historical Data for: 2014 to 2018 Forecast Period: 2019 to 2025 Forecast Period 2019 to 2025 CAGR: 8% 2025 Value Projection: 7 Billion (USD) Pages: 350 Tables, Charts & Figures: 737 Geographies covered (61): U.S., Canada, Germany, UK, France, Spain, Italy, Russia, Poland, Netherlands, Belgium, Czech Republic, Greece, Portugal, Sweden, Hungary, Austria, Switzerland, Denmark, Norway, Japan, China, India, Australia, South Korea, Indonesia, Vietnam, Malaysia, Singapore, Thailand, Malaysia, Philippines, Hong Kong, Bangladesh, Myanmar, Brazil, Mexico, Argentina, Colombia, Peru, Venezuela, Chile, Ecuador, Saudi Arabia, South Africa, UAE, Nigeria, Ethiopia, Egypt, Kenya, Ghana, Malawi, Zimbabwe, Tanzania, Iran, Turkey, Iraq, Qatar, Israel, Kuwait, Lebanon Segments covered: Type, Product, Sector, Distribution Channel and Region Companies covered (9): Church & Dwight, FUJILATEX, Reckitt Benckiser Group, Veru, Okamoto Industries, Mayer, Cupid Limited, Karex Berhad, Mankind Pharma Growth Drivers: Increasing prevalence of STD and HIV

Rising awareness about safe-sex acts

Growing government support

Increasing demand for contraceptives

New product developments Pitfalls & Challenges: Social stigma in developing countries

Side effects from materials used in condoms

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Condom Market, By Type

Natural condom market accounted for over 70% revenue share in 2018. They are made up of either latex or lambskin. Latex variant was estimated to account for the majority of revenue share due to their low price and superior strength. Latex variant is cost-effective compared to synthetic and can stretch up to 800% of the original size. Easy availability of latex condoms is further contributing to its higher share in the global industry. However, due allergic reaction associated with latex material, consumers are increasingly looking for other available options.



Synthetic segment is anticipated to witness around 8% growth from 2019 to 2025. They are made up of materials such as nitrile, polyurethane, and polyisoprene. Growing adoption of synthetic variant to avoid allergic reactions associated with latex is boosting the segment growth. For instance, the newly developed female condom such as FC2 is made up of nitrile and polyurethane. Also, the odor-free nature of synthetic products is increasing its preference amongst consumers. Growing demand for synthetic products due to its advantages over natural products is expected to propel the segment growth in forth coming years.



Analysis By Product

Male condom market accounted for around USD 3.5 billion in 2018. Presence of a large number of manufacturers for male contraceptive sheath, easy availability, and high sexual vigor among males are some of the major factors contributing to segment growth. Moreover, the lower prices of male condoms, less number of complications coupled with advent of innovative and superior products will augment the segment growth over forecast timeframe.



Female condom segment is projected to grow at over 12% CAGR over the forecast period. Growing participation of women in sexual experiences, rising awareness about women’s sexual rights is propelling the demand of the female condoms. Government is supporting the adoption of these products to prevent STDs and HIV diseases amongst sex workers. For instance, the South African government has financed a nationwide distribution programmed with more than 300 distribution sites. Moreover, rising demand for birth control and commercialization of female contraceptives is expected to generate superior revenues during the projected timeframe.



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Condom Market, By Sector

Institutional sector was valued around USD 2 billion in 2018. Institutional segment includes purchase from government, NGOs and other public and private organizations to distribute it either free of cost or at subsidized rate. Institutional purchase is significantly high in underdeveloped and developing countries in Asia Pacific and Africa. Increasing government initiatives to reduce the mortality associated with HIV/AIDS has contributed positively to the segment growth. Organizations such as UNAIDS are targeting to eradicate the AIDS completely by 2030. Such scenario will augment the institutional demand rendering significant positive impact on condom market growth.



Non-institutional sector will witness around 7.5% growth over the analysis period. Non-institutional sector also known as commercial sector accounts for greater share in developed economies. Industry players sell condoms under different brands in the commercial sector at premium price. Low cost of manufacturing enables industry players to reap high profits from these sectors. Increasing awareness pertaining to sexual wellness coupled with rising disposable income of middle of low income countries will augment the non-institutional segment growth over the forecast period.



By Distribution Channel

Online segment is anticipated to witness around 8.5% growth from 2019 to 2025. Most of the consumers are hesitant while purchasing condoms from offline channels. With the objective to make purchasing convenient and discrete, industry manufacturers are launching their own websites across the globe. For instance, Reckitt Benckiser, has launched its own website in 2014 in India to sell its durex brand online. Increasing internet access and digital literacy in Asia Pacific and Africa region will further augment the online segment growth over foreseeable future.



Retail segment had over 35% revenue share in 2018 and it is anticipated to dominate the industry throughout the forecast period. Retail segment comprises of specialty stores, drug stores, supermarkets and hypermarkets. Majority of population buy condoms form supermarkets and drug store in developed region. However, stigma associated with the purchase of sexual wellness products at retail store, frequent stockout and higher price compared to online platforms will impede the retail segment growth to some extent.



Condom Market, By Region

The U.S. condom market was valued around USD 200 million in 2018. Increasing use of protectives for family planning and the prevention of sexually transmitted diseases are contributing to the high sales in the region. Growing awareness about condoms, well-established American adolescent education channels, and high disposable income in the country are some of the prominent factors propelling regional growth. Moreover, the presence of well-established online sales channels, wellness stores are boosting the sale in the U.S.



Middle East & Africa condom market estimated to witness more than 7% CAGR over the analysis timeline. High prevalence of STDs and HIV in the region is one of the key factors contributing to the industry growth. South Africa has the foremost HIV endemic in the world, with about 7.1 million people living with HIV in 2018. Government is taking several initiatives to increase awareness about such diseases and for the free distribution of condoms to the general population. For instance, the South African National Department of Health has introduced a new protected sex campaign in 2015. The department has planned to distribute about 54 million female condoms, 3 billion male condoms in the next three years.



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Competitive Market Share

Some of the prominent players operating in condom market share include Church & Dwight, FUJILATEX, Reckitt Benckiser Group, Veru, Okamoto Industries, Mayer, Cupid Limited, Karex Berhad, and Mankind Pharma. The business players have adapted numerous strategies such as, acquisitions, partnerships with governments, and advanced product launches to capitalize on market prospects. The market witnessed the entrance of many new players, due to increased demand for synthetic condoms. The competition in this market is expected to intensify further in the coming years, due to increased female condom commercialization, product extensions and technological innovations. Furthermore, key players are focusing on developing online distribution channels for their online branding and marketing of products, to develop their geographical reach and enhance their customer bases.



Recent industry developments:

In 2015, manufacturer of FC2 female condom has launched its online website to offers its products in the US market.



In June 2019, Starpharma has introduced VivaGel condom in Japan under Okamoto’s principal and extremely successful Zero Zero Three (003) brand. VivaGel condom is a world-single product based on pioneering Australian technology. It is the only condom of its type, offering barrier protection and integrating the patented compound.



Industry Background

The condom market can be traced back to year 1858 that marks the creation of rubber condoms covering only a part of penis. Since then, the industry has witnessed tremendous innovations in terms of material type used, design, size and purpose. Condom industry kept growing until 1970s. However, with the advent of other contraceptive methods such as pill and IUDs in this period condoms sales started declining. Condom regain its popularity a decade later in 1980s due to epidemic of AIDS. Today the industry is flourishing across the globe with billions of condoms being produced every year. Private and public organization has played a crucial role in creating the awareness amongst consumers. Initially dominated by latex, the industry now has much innovative products made of polyisoprene, polyurethane, lambskin and nitrile. Increasing penetration of internet has made purchase of condoms easy. In such scenario, ongoing innovations, increasing campaigns from government organization and growing awareness pertaining to sexual wellness will augment the industry in the years to come.



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