A simple touch, as it has been proved by a French researcher Nicolas Gueguen, helps at the beginning of the relationship. His 21-year-old assistant tried to hit on 120 women at night clubs. He introduced himself and asked to dance. In half of the cases he gently patted the arms of the ladies. In the second attempt of the research the scientists tried to get the phone number of the 240 women telling them that they are beautiful and they would love to eat out with them. The results of both experiments show the power of the touch: while clubbing 43% of women agreed to dance, yet after the touch- it was 65% of them! In the street the researchers managed to get the phone number from 10% of the ladies and with the addition of the subtle touch- the number doubled!

Prof. R.Wiseman claims in his book „59 seconds” (check Amazon) that the gentle touch is perceived as a sign of a high position, especially when men touch the ladies’ arms. Apart from this, skin- to- skin contact seems to be a kind of a promise of a deeper sensation to come as well as a sign of an openness.

To sum up, it must be stated that the touch is crucial not only to survive, stay healthy and grow, as a prominent psychotherapist Virginia Satir thinks, but also to seduce the partner on the subconscious level. So, ladies and gentleman- let’s touch each other more often.