Apple CEO Tim Cook has once again made TIME Magazine’s 100 Most Influential People List today after appearances last year and back in 2012 when he first took over the CEO job.

On the list for 2016, Cook joins other executives in the tech industry, including: Facebook’s Mark Zuckerberg, Google’s Sundar Pichai, and Oculus founder Palmer Luckey, among others in categories including Pioneers, Titans, Artists, Leaders, and Icons.

Cook’s entry on the list was written by Disney chairman and CEO Bob Iger (Apple board member too) who notes that the Apple CEO continues to uphold “the highest ethical standards and routinely challenges the status quo, including encouraging vital conversations about who we are as a culture and a community.”

Behind his soft-spoken demeanor and Southern manners is a focused fearlessness that comes from deep personal conviction. Tim is committed to doing the right thing, in the right way, at the right time and for the right reasons. As CEO, he’s led Apple to new heights, and he continues to build a global brand that is universally recognized as an industry leader and widely respected for its values.

The full 2016 Time 100 Most Influential People List is here.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news: