Arsenal have become the first team in world football to partner with a cryptocurrency.

The Premier League outfit have teamed up with CashBet Coin, a cryptocurrency designed for online casino, eSports and sporting betting, ahead of its first sale to the public.

The agreement will see CashBet Coin, a California-based company, advertised inside the Emirates Stadium during Premier League home games.

Vinai Venkatesham, Arsenal’s Chief Commercial Officer, said: “We are pleased to welcome Cashbet Coin as our partner. We are looking forward to working with CashBet Coin as they launch their new cryptocurrency.”

Dr. Mike Reaves, CEO and Founder of CashBet, said: “With our ICO for CashBet Coin, we are actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators and players.

“We are delighted to do so in partnership with one of world football’s true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way.