As part of its on-going efforts to enhance the gameday experience, SMU today announced a new menu of reduced-price concessions that will be available at select stands in Ford Stadium this fall. Highlights of this new menu include $3 hot dogs, nachos and pretzels, $2 sodas and waters and a $5 16 oz. beer."We appreciate our concessionaire, Aramark, partnering with us to diversify our menu and provide a great experience for all fans who attend a football game at Ford Stadium," said SMU A.D.. "Dallas offers a variety of sports and entertainment options; and we must continually evaluate and adapt our approach to gamedays to ensure that SMU Athletics is well-positioned in a competitive marketplace."Aside from the value menu, higher-end food and beverage options will be available at other stands and food trucks in and around the stadium.The Mustangs open the 2018 season on Sept. 1 at North Texas, before returning to the Hilltop for a Friday night match-up with Metroplex rival TCU on Sept. 7. SMU also travels to Michigan Sept. 15 and hosts Houston Baptist (Sept. 29) for its final non-conference test. American Athletic Conference foes Navy, Cincinnati, Houston and Memphis visit Ford Stadium, while the Mustangs face UCF, Tulane, Connecticut and Tulsa on the road.Season tickets are available now. For ticket information, call the Athletics Department Ticket Office at (214) SMU-GAME (768-4263).