You know, 2015 was absolutely the year of the smartwatch. And by smartwatch, what we really mean to say is 2015 was the year of the Apple Watch. Following up the September 2014 announcement (covered here by yours truly) and the April 2015 launch, the Swiss watch industry waited with bated breath to see just how disruptive the Apple Watch would be to its ever-so-lovely status quo. Turns out, it may have actually been pretty damn disruptive – reports indicate that the Swiss watch industry’s exports were down around 4% year over year, with quartz watches in particular taking a beating. Now there could be many reasons for this – geopolitical turmoil, a luxury tax in China, etc. – but Apple, rightfully or not, has often been the scapegoat. And to combat those who think differently from Switzerland, we’ve seen a host of Swiss-labeled (but interestingly not Swiss-made) solutions that ranged from the embarrassing to the just plain silly. The highest profile was certainly that of TAG Heuer’s Smart Carrera, which Kevin reviewed here. Today, however, we have an entirely different take on the Swiss-made anti-Apple Watch. It’s called the Swiss Alp Watch, and it comes from high-end independent watchmaker H. Moser, and boy, are they in for a fight.