A Metro news headline suggests that data collected from ThinkHQ shows Brian Jean has the United Conservative Party leadership vote in the bag, but digging a bit deeper into the report paints a different picture.

The actual report from the public relations and strategy consultant says reliably sampling the group is impossible without an up to date party list.

Despite this, Metro led with stats that suggested Jean was ahead of Kenney by 19 per cent in polls regardless.

Watch as I dig further into the stats to give you a more accurate picture of where things stand.

Predictably, Metro trots out Mount Royal University’s Associate Professor of Policy Studies Lori Williams’ useless analysis, in which she maintains Jean is so many points ahead of Kenney that momentum is in his favour.

The “expert” then goes on to discuss how undecided voters may view Jean as a better candidate to win an election, and that Kenney’s non-position on hot button LGBTQ issues have possibly hurt his popularity.

Perhaps Metro approached her with their misrepresented information, but her statements couldn’t be further from the truth.

ThinkHQ’s own data shows that no matter who the leader of the UCP is, they’ll win the next election.

In the end, this just shows how the mainstream media will go out of their way to veil the real stats in order to campaign for their favourite people. In reality, this leadership race is still up to the members to decide.