John McNulty doesn't appear to be on Twitter, or at least easily recognized on it.

We mention this because it's a small reminder of how much things have changed for Rutgers' offensive coordinator since his first stint at the school. In 2008, his final year as Greg Schiano's OC, pretty much no one tweeted. Now? Everyone does, and it's a critical tool in a recruiting process that has changed dramatically during McNulty's decade in the NFL.

McNulty said changes have been obvious in his short time back at Rutgers, from the importance of social media to the increase in recruiting staff and organization. But McNulty believes Rutgers' best selling points then remain the same.

"In the end, I think it'll be like how it was before, how (Tom) Savage chose this place over Georgia or how DC Jefferson chose this place over LSU - I know he ended up being a tight end (rather than a quarterback) is that this is a legitimate pro offense," McNulty said Tuesday on a conference call after Rutgers made his hire official.

"It will prepare you to play at the next level. A lot of the college elements are all built in definitely, but I'm just saying, I've sat at the (NFL scouting) combine and interviewed quarterbacks, receivers and tight ends who will tell you, 'Coach, I have no idea. I'm just being honest with you. We just lined up and ran the plays.'

"Quarterbacks that didn't look at fronts, didn't look at coverages, took the snap and threw it. I'm talking about high-level Heisman (Trophy-caliber) quarterbacks. So I think that's a disservice. I think we can honestly look a kid in the eye. Yeah, we need to win. I got it, but we can prepare them at all these positions to go play at the next level."

McNulty will lean on his experience coaching quarterbacks, wide receivers and tight ends at the professional level. He said pro and college offenses have become more similar in recent years. Rutgers plans to run an offense that harnesses the prominent spread elements head coach Chris Ash desires, but is still rooted in pro-style fundamentals. McNulty has experience in blended schemes from his time as quarterbacks coach with the Titans and more recently as the Chargers' tight ends coach, working in Ken Whisenhunt's system at both stops.

"The guys that are being recruited now are still at heart the same as the guys before, when we tell them, 'Listen, here's what we can do for you. We know what you can do for us,'" McNulty said.

"I think that parents and kids can understand that, and there are plenty of players we can point to as guys we've done that for before. So if they're serious about football, I think this becomes a more attractive option because it will be better for them in the long run in their career."

James Kratch may be reached at jkratch@njadvancemedia.com. Follow him on Twitter @JamesKratch. Find NJ.com Rutgers Football on Facebook.