It’s much more fun watching a drama that’s got some buzz, there’s more ancillary developments that add more flavor to the experience beyond just watching the story unfold onscreen. The news last week that Ji Sung caused a run on Hera brand tip tint in a specific pink color that one of his alter ego personalities sported in the drama Kill Me Heal Me didn’t just end there. The fans of the drama went ahead and took it a step further to actually splice Ji Sung into the exact construct of a currently airing Hera lipstick commercial and the end result is epic.

The last time there was such big news about a drama character causing a run on a specific lipstick color was Jeon Ji Hyun with last year’s You From Another Star. She’s always been a CF queen even before YFAS and afterwards she continued to rep plenty of products and so happens to be the current CF model for Hera lipstick. Her Hera CF is the typical goddess living the dramatic high life and using her lipstick to express her gorgeous emo state. It’s pretty but nothing to write home about, until a fan used Ji Sung scenes from KMHM to make a parody Hera lipstick CF that is actually way more interesting and lipsmacking good. Check out the real and reel deals below and decide which one made you want to go buy some Hera lipstick more.

Jeon Ji Hyun for Hera Lipstick CF:

Fanmade Ji Sung for Hera Lipstick CF: