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With 50 Senators recently urging the NFL to force the franchise owned by Daniel Snyder to change its name, Snyder realizes that he needs someone to use someone other than president and G.M. Bruce Allen and/or Twitter to deliver the team’s message to Senators, Congresspeople, and other interested politicians.

As first reported by Politico, the team has hired the law firm of McGuireWoods to lobby on its behalf. Former Virginia governor George Allen, Bruce’s brother, previously worked for that firm.

The official disclosure form indicates that the firm has been hired to conduct “discussions of team origins, history and traditions, Washington Redskins Charitable Foundation and youth sports, activities of Original Americans’ Foundation.”

In other words, the firm has been to take some steam out of the effort among politicians to change the team name — even though the team has acted like any and all political pressure to change its name has had no impact on the team’s steadfast refusal to consider a name change.

Bottom line? The letter signed by 50 Senators found the nerve in third molar with Snyder and company, who are now setting up yet another front in the ever-growing battle to keep the name in place.