Sky and Netflix have announced details of their partnership, creating what they say will be the UK's "biggest on demand TV service".

The deal, first announced earlier this year, will see subscribers to Sky Q - Sky's premium TV box - able to access an 'Ultimate On Demand' pack for £10 extra per month.

It will allow customers of Sky, the owner of Sky News, full access to the Netflix app through their single Sky subscription, rather than having to pay Netflix separately.

Existing Sky Q customers with Netflix would be able to "easily move their account to the new pack or sign in to the Netflix app on Sky Q using their existing Netflix account details," Sky said.

The combined service will see Sky original productions such as Patrick Melrose and US shows such as HBO's Game of Thrones alongside Netflix's content, which includes The Crown and Stranger Things, for the first time.


Image: Tobias Menzies as Prince Philip in The Crown

Chief executive of Sky's UK and Ireland operation, Stephen van Rooyen, said: "We want Sky Q to be the number one destination for TV fans.

"Partnering with Netflix means we will have all the best TV in one great value pack, making it even easier for you to watch all of your favourite shows.

Chris Whiteley, Netflix director of business development for the UK and Ireland, added: "Innovation is at the core of Netflix.

"We are delighted to partner with Sky to offer fans a new and exciting way to access the best of entertainment from around the world."

Image: Netflix, like Sky, has millions of subscribers in the UK and Ireland

A cross-company approach to shared content is not new to Sky after it announced late last year that it had done a deal with BT to show each other's channels.

The surging growth of streaming services is the core reason Sky is at the centre of an ongoing takeover battle involving 21st Century Fox and Comcast.

Traditional media companies are seeking to bolster their offerings to take on the financial might of the tech firms behind the streaming trends, including Amazon with its Prime service.