When we started Prijector I met a few friends/angels who recommended that I run a Kick starter or Indiegogo campaign, and use the wheels already invented.

One angel told me “Don’t commit on shipping dates! Just keep collecting money and build momentum. You will figure the rest"

So I checked out Kick Starter and Indiegogo Campaigns. I learnt few things common to most successful campaigns:

- Many teams were building Hardware for the first time.

- Most of them were awesome at PR.

- They all had a great introduction video.

- Sold Units Based on Demand (Good Campaigns sold more & more)

- Mass manufactured the Units in a single batch.

Most of the successful campaigns could not ship on time. Many got delayed by months, some even years!

So here is what we did:

Prijector is an enterprise product. The community we were selling to did not hang out on either of the two sites. So we never ran a Campaign on these sites, but we did the following

- Built a Nice Site and a Good Introduction Video

- Sold Directly on our site

- Provided complete Chat Support. Talked to all our visitors and made them comfortable with the product and understood the features they cared.

- Our Chat also gave our customers a preview of support we’ll offer !!!

- Targeted PR activity. (Separate post on this later)

- Focussed on Selling Only a small number of Units in First Batch

- Got our software ready, before we started manufacturing

- Manufactured the first batch in 4 weeks

- Got this into our customer hands under 6 weeks from the order date.

We are now shipping our Fifth Batch. We are confident on what we can do right and how to respond to the worst!!!

Hope this helps and happy building!!!