The world of advertisement has significantly changed in an attempt to keep up with the rapid change in technology in addition to the changing needs of both the viewers and publishers. Rewarded advertisement enables users to earn from advertisements instead of being forced to watch it with no gain, the value exchange is far greater which in turn produces a much better user experience. It isn’t surprising that 77% of people according to a survey from Vieodesign agree with the statement “I wish there were a way to ad-filter instead of ad-block completely”.

So how does Rewarded Advertising benefit the Viewer, Publisher and Advertiser?

The brand that appears in the advertisement reaches its target audience who opted-in to view the advert, the publisher who displays the ads gains money and engagement and the viewer receives the reward.

The reward may be free cryptocurrency, traditional FIAT currency or redeemable rewards such as coupons. These rewards enhance the user’s experience as they chose to watch the ad for a reward and didn’t simply get forced to watch a intrusive advert for no reward.

One of the huge benefits of rewarded advertisement is the incentive offered for the viewer. Take this example — If the viewer was watching cooking shows online, it is clear that the viewer has a interest in food and cooking. If a rewarded advertisement came on the screen with the reward of a 10% discount off a specific cooking book then there is a much higher chance that the viewer will purchase the product using the discount code. The viewer gets a cheaper product for watching the entirety of a rewarded advertisement, the advertiser gets the product sold and the publisher gets a piece of the pie too.

The rewards provided after viewing rewarded advertisements are great engagement tools as they give viewers a reason to watch the entirety of the ad. Through Verasity’s patent pending Rewarded Player Technology, video publishers can utilize rewarded adverts to increase engagement, revenue and user experience on their site.

Verasity’s Patent Pending Proof-of-View™ technology is another huge benefit to publishers and advertisers who utilize our technology because they know that the viewers are watching the entire advert and are engaged. The accurate metrics that Proof-of-View™ records are secure, real and fully transparent on the blockchain. Advertisers get a higher completion rate of ad views, better audience targeting and a much higher viewer satisfaction.

Users prefer watching rewarded ads over other advertisement formats. It increases engagement, user satisfaction and as a result leads to higher ROI. The higher the engagement is, the higher the price per ad is for the publisher and it produces better results for the advertiser. Rewarded advertisement is win-win… and win.