The Columbia Lady sequence was crafted using archival versions of the logo mixed with custom Deva-created art. The process was a constant flow between Deva’s design team and editors, and the film-makers at Sony Pictures Animation to get the rhythm of the visuals perfectly balanced. Our objective was for this piece to teeter right on the edge of visual overload without going too far.

“The fun begins with the Columbia Pictures logo, for crying out loud. It morphs, via a series of digital glitches, from the familiar, Annette Beningish-goddess-holding-a-torch into a monster, a glyph and a rootin’, tootin’ cowgirl. The impulse to pack moviegoing pleasure into every corner continues throughout Spider-Verse…”



– Chris Hewitt, Star Tribune