By Daniel Arbizu on February 17, 2018

Do you want to know how to link your conversion reporting from AdWords & Facebook into one easy to ready report? Read this to find out a free solution from Google.

Today we are going to be building an AdWords & Facebook cost per conversion report using Google Data Studio. This will provide an easy real-time report to view how much it costs you to get a website visitor to convert by the overall accounts, campaigns, and ad groups/ad sets. Make sure you are logged in using the email that you use for your AdWords & Facebook marketing campaigns so that Data Studio can pull the information.

Watch the Online Marketing Techs instructional video or follow the step by step below.

First, we will select start a new report.

Then we will name it. I will name this one E3 Cost Conversion Report.

Then we will need to create a new data source.

Select your AdWords account and connect.

Name your data source and add to report.

Click on the Insert menu and select the Date range

Select the text option from the drop-down menu

Draw a text box and label it AdWords. You can change the text properties in the property settings on the right-hand side.

Select the scorecard icon and draw out an icon box.

Select the metric picker from the right side of the screen.

Search for Cost/conv. from the search bar and select the metric.

Select the scorecard icon and draw another icon box.

Select the metric picker, search for conversions, and click on the metric.

Select the scorecard icon and draw another icon box.

Select the metric picker and search for click conversion rate.

Draw another scorecard, select the metric picker, and search cost.

Select table icon and draw a table box.

Go to metric picker and search cost/conv.

Now add a metric to the table and search for conversions

Add another metric and search for click conversion rate.

Add another metric and search cost.

Copy table and paste.

Move the table and resize it to your specifications.

Select the dimension picker and search for ad groups.

Let’s look at the AdWords cost per conversion report.

That’s a good looking report.

Watch the video at 5:51 to see how to add the Facebook data.