"We strongly believe VR is going to change the world for the better, for both consumers and businesses alike," said Rikard Steiber, HTC's senior VP of virtual reality. "We believe it'll democratize access to experiences, now anyone can travel anywhere and learn anything in any way."

While many of the apps in Viveport are already available on Steam, they're a bit tough to find among all of the games on that platform. The new app store also has a cleaner, more consumer-friendly interface than Steam. Based on a few screenshots, it looks vaguely reminiscent of the Oculus Store app, which is a good thing. Viveport has already soft-launched in China, Steiber says, and it currently features around 100 apps.