Our team began by working directly with the owners to develop a detailed marketing strategy to maximize the contest’s exposure nationally. With only four months to gather contest submissions, we needed to make the process clear and simple for our audience.

We began by developing a landing page to gather essay contest submissions. This page would use branding and messaging, along with the contest rules and description to act as the focal point and central hub of our efforts. All of our social marketing, digital advertising, and PR tactics would serve to drive qualified traffic to this site.

As a full-service digital marketing agency, we used a multi-tiered approach, tapping into a number of internal resources on our team to execute the plan in a timely and highly-effective way; including industry organization websites and social media research, as well as identifying key publications and contacts that would assist us in reaching large, targeted audiences in one synchronized effort. Using organic social content, we managed and monitored Temple Theatre’s social media channels and helped to build buzz across online groups and communities online.

Within a few short weeks, the contest was running at full speed, gathering submissions from all across the United States and as far away as Europe. Our PR outreach had attracted the attention of major news outlets, including the New York Times, Boston Globe, and CNN, as well as many industry and niche publications like Country Living Magazine, The Hollywood Reporter, and Digital Trends. We even saw a massive wave of support from the leading media outlets in the theatre’s home state of Maine from WAGM-TV, WHOM 94.9, Q 106.5, Bangor Daily News, and WAGM.