You've heard of the humblebrag, a vehicle of self-deprecation or woe that actually delivers a boast. Picture a New Orleanian constantly complaining of choice paralysis from the dizzying array of acclaimed restaurants or a Nashville dweller infuriated by traffic on yet another vibrant, event-packed weekend.

For locals in North Carolina's Triangle—Raleigh, Durham, and Chapel Hill—the humblebrag becomes a more literal expression. They're keenly aware that their cities don't have the same flash or festivals as, say, Austin or Atlanta. And they're quick to say that's exactly what they like about them. Free of the fuss, these towns, known more for their major universities and the international companies headquartered at The Research Triangle Park, have discreetly transformed into a bucolic-urban oasis where the arts and tech synergize and anything homegrown (from businesses to vegetables) is enthusiastically exalted. This place isn't a playground for tourists; it's a living room for locals.

Should you try to visit all three cities in a single day? With around a half-hour drive separating Raleigh, Durham, and Chapel Hill from each other, hopping from one place to the next is easy. But with so much to do, just don't be surprised if you can't get to everything on your list.

Durham

Of the three, Durham perhaps best embodies the less-is-more ethos. Once a boomtown built by tobacco, it was home to wealthy families like the Dukes of their namesake university and to Parrish Street, a bustling boulevard of African-American owned companies known as Black Wall Street. Cast aside in recent decades, Durham became a group project as chefs, artists, and entrepreneurs set about rebuilding a city they would want to live in. Now everyone else in the Triangle wants to live there too. "Durham isn't a place that has it all, but I don't want to live or work in a city that does," says Sean Lilly Wilson, founder of Fullsteam Brewery, which became a town hall-style gathering spot soon after it was founded in 2010. "That mind-set attracts people who want to create a strong sense of community."

Image zoom Sarah P. Duke Gardens at Duke University Robbie Caponetto

Robbie Caponetto

It was community spirit that convinced Merge Records, one of the country's most successful independent labels, to move there from Chapel Hill. Started by Laura Ballance and Mac McCaughan, members of the band Superchunk, Merge broke major acts like Spoon and Arcade Fire. This year, they're celebrating the label's 30th anniversary. "It feels like the creative community is rooting for each other here," says cult-followed musician M.C. Taylor, who plays under the name Hiss Golden Messenger and signed with Merge. "We also egg each other on to do something bigger or take more risks."

Image zoom The Durham Hotel Robbie Caponetto

Robbie Caponetto

The development of the vacant Home Savings Bank building into The Durham Hotel is one risk that clearly paid off. The first boutique hotel downtown, the mid-century modern marvel's Piet Mondrian-meets-Mad Men lobby doubles as chef Andrea Reusing's newest restaurant. The Durham hosts as many locals downstairs as guests upstairs, with tables full of diners lingering over house-made charcuterie and trays of fresh Atlantic oysters.

Betting the long game on Durham has worked in favor of chefs like Ricky Moore and his nationally renowned walk-up window Saltbox Seafood Joint, where he serves North Carolina-caught fish with citrus-dressed slaw and Hush Honeys (fennel-spiced cornmeal dumplings glazed in honey).

Image zoom Ponysaurus Brewing Co Robbie Caponetto

Robbie Caponetto

Locals also suggest taking advantage of the major events at the glass-ensconced Durham Performing Arts Center, enjoying an exhibit at the Nasher Museum of Art at Duke University, or seeing a show at the Motorco Music Hall. But their best piece of advice? Take a walk around the city's neighborhoods. "People say that Durham feels like Brooklyn meets Mayberry," says Alicia Hylton-Daniel, a general contractor and interior designer who creates new modernist homes. "You can see four different building styles on a single block here." She recommends going to Open Durham's website to put together your own architecture tour.

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Raleigh

When Vansana Nolintha wanted to open a design-minded combination brewery, flower shop, bookstore, and dim sum restaurant that paid homage to his Laotian roots, he knew it was ambitious. But he and two cofounders— his sister Vanvisa Nolintha and friend Patrick Woodson—had a hunch that Brewery Bhavana would work. After all, he had seen someone else try something kind of crazy before him—his mentor, chef Ashley Christensen. She laid the foundation for Raleigh's restaurant scene with Poole's Diner in 2007, gambling that the city would respond to her regionally influenced cooking. Christensen has started four more places under her hospitality group since and, earlier this year, won the James Beard Award for Outstanding Chef. "There was a temptation five years ago to think that Raleigh needed to look like Charlotte or Atlanta to be relevant," Vansana says. "But because of leaders like Ashley, Raleigh searched inward for inspiration."

Image zoom Brewery Bhavana Robbie Caponetto

Robbie Caponetto

At Garland, Cheetie Kumar plays both executive chef, rock guitarist, and director for the venue next door, Kings. Her Indian dishes made with Southern ingredients pay homage to her family's double identity. Gallo Pelón Mezcaleria is North Carolina's first mezcal bar. Colombian transplant and owner Angela Salamanca refers to it as a community-driven bar where the menu is comprehensive but the service is far from pretentious. Other must-sees: Boulted Bread, Yellow Dog Bread Company, Short Walk Wines, and Transfer Co. Food Hall.

Image zoom The Umstead Hotel and Spa Robbie Caponetto

Robbie Caponetto

To see the city's forward-looking, egalitarian attitude manifested, look no further than North Carolina State University's James B. Hunt Library, a futuristic monolith and home to the bookBot, a robotic delivery system that can retrieve any item from more than 18,000 bins within five minutes. There's also the free-admission North Carolina Museum of Art, set within a band of trails on 164 acres dotted with over a dozen contemporary sculptures. The Umstead Hotel and Spa, a serene mini resort just outside the city, also features a world-class art collection, which serves as the inspiration for executive chef Steven Devereaux Greene's tasting menu at its on-property restaurant Herons.

Image zoom North Carolina Museum of Art, Raleigh Robbie Caponetto

Robbie Caponetto

Vansana believes these spaces (in addition to Brewery Bhavana) are just the beginning of Raleigh's revival. "I think that this community is really ready for more creativity," he says. "I hope all of this inspires even more courageous projects."

Chapel Hill

The edgier college town that Raleigh and Durham dwellers often drove to for restaurants and concerts at Cat's Cradle (and still do), Chapel Hill seems a bit calmer now as the momentum has shifted. But it's a welcome respite where much of what residents have always loved about the town endures.

Image zoom The University of North Carolina at Chapel Hill Robbie Caponetto

Robbie Caponetto

Marcie Cohen Ferris, author and professor emeritus at the University of North Carolina at Chapel Hill, attributes that appeal to the farmers' markets, an idyllic campus, walkable neighborhoods, and independent bookstore Flyleaf Books. Well past the decade mark now are renowned cocktail bar The Crunkleton; Andrea Reusing's first restaurant, Lantern; from-scratch daytime staple Neal's Deli; and destination country-cooking spot Mama Dip's Kitchen. They've all become area standards. "There's a strong new generation in the food scene," says Ferris. "They're aware of the shoulders they stand on."

In a more publicized changing of the guard, Justin Burdett recently took the helm of Crook's Corner, the Southern institution started in 1982 when chef-owner Bill Neal decided shrimp and grits and collard greens were worthy of steak house-style presentation. Its beloved second chef, Bill Smith—who put his own mark on the menu with items like honeysuckle sorbet—retired in January.

Image zoom Crook's Corner chefs Bill Smith and Justin Burdett; The Original Shrimp & Grits at Crook's Corner Robbie Caponetto

Robbie Caponetto

"When I was a younger cook, this place had all these dishes that made me think, "That's so brilliant!"" says Burdett. "But because it's so iconic, I want a younger generation to see that it can be their weekday spot too."