Its only rival, perhaps, would be the new Gear. This smartwatch is better designed than its predecessor, adds apps such as Runkeeper and now works as an MP3 player with wireless Bluetooth headphones. It remains a watch that trades off looks for functionality, but it does a lot more than a standard watch thanks to apps and music, and it now looks a lot better thanks to its compatibility with normal straps and collaborations with mainstream designers. It and the Fit will nag you to speed up and tell you where you've been in collaboration with your Samsung phone. All of these may be features available elsewhere, but Samsung remains the only company driving to put them together.