PONT-LA-VILLE, Switzerland — On the two-lane road through this lakeside village of 600 residents, in the middle of Canton Fribourg, you can’t miss two sales signs outside a driveway entrance: “Golf Resort La Gruyère, appartements de prestige.”

Within five years, developers promise to transform the village’s modest golf course into a $356 million luxury destination: a Hyatt-owned Alila hotel, spa and three restaurants (scheduled to open in 2023); 105 apartments and 27 hotel residences; a beach club; and a remodeled, 71-par course, designed by the American golf architect Robert Trent Jones Jr.

It will be Switzerland’s first golf community to offer residential units, not only to well-heeled citizens, but also to foreigners. “Gruyère is not developed on a five-star level,” said the Swiss developer Urs Müller, general manager of the holding company Ben Golf Investissements group SA. “That’s why we came here — there’s no competition.”

From the golf patio on an August evening, the scene is quintessentially Swiss — and breathtaking. The undulating greens that overlook Lac de La Gruyère are surrounded by farms, red tiled roofs and mountains — the Prealps of Fribourg — bathed in a pink glow. Cowbells ring in the adjacent farmer’s field, while the bell in the nearby Catholic church tower chimes eight times. The last golfers have just putted out on the 18th hole and head toward the restaurant, which doubles as a clubhouse.