The lenses themselves aren't a revolution, but they'll cover most of your photographic needs. The $100 Core Lens kit includes fisheye, 120-degree wide-angle and 15X macro lenses that prioritize flexibility above all else. You can get it with a protective case for $120. The $80 Macro Pro set includes 7X, 15X and 21X lenses for extreme close-ups, while the $120 Active Lens bundle includes both a 2X telephoto lens and a 155-degree ultra-wide lens to capture those outdoor adventures.

You can pre-order all of the lens kits today ahead of the planned early November launch. You may want to choose your lenses carefully if you have an iPhone 7 Plus, however. There's no mention of taking advantage of the Plus' longer-range secondary camera -- you're not going to combine that extra zoom with Olloclip's other optical tricks.