I don't use Google Analytics or any other web analytics service on dri.es. Why not? Because I don't desire to know how many people visit my site, where they come from, or what operating system they use.

Because I don't have a compelling reason to track my site's visitors, I don't have to bother anyone with a "cookies consent" popup either. That is a nice bonus because the web is littered with those already. I like that dri.es is clutter-free.

This was all well and good until a couple of weeks ago, when I learned that when I embed a YouTube video in my blog posts, Google sends an HTTP cookie to track my site's visitors. Be damned!

After some research, I discovered that YouTube offers a privacy-enhanced way of embedding videos. Instead of linking to youtube.com , link to youtube-nocookie.com , and no data-collecting HTTP cookie will be sent. This is Google's way of providing GDPR-compliant YouTube videos.

<iframe width="640" height="360" src="https://www.youtube-nocookie.com/embed/video-id" frameborder="0"></iframe>

So I went ahead and updated all blog posts on dri.es to use youtube-nocookie.com .

In addition to improving privacy, this change also makes my site faster. I used https://webpagetest.org to benchmark a recent blog post with a YouTube video.

Before:

When embedding a video using youtube.com , Google uses DoubleClick to track your users (yellow bar). A total of 22 files were loaded, and the total time to load the page was 4.4 seconds (vertical blue line). YouTube makes your pages slow, as the vast majority of requests and load time is spent on loading the YouTube video.

After: