The NFL is going gold this year in honor of the Super Bowl's golden 50th anniversary.

Nearly every branding detail, from the NFL logo down to the painted numbers on the field, will incorporate a gold color into the theme, starting with the NFL draft shield. Jerseys, team logos, and commemorative footballs will feature gold leading up to Super Bowl 50 being played in Levi's Stadium in Santa Clara, Calif. In addition to winning the Lombardi trophy, the winning Super Bowl team will receive an 18-karat golden numeral "50," which CBS' Jason La Canfora says weighs 33 lbs.

NFL honoring Super Bowl 50 with all gold everything GALLERY

Follow the gallery to see how else the NFL is promoting nearly a half-century worth of one of the world's most legendary championship contests.