You can’t argue with the logic of making an Avatar sequel (emphasis on the singular). The first film took a frankly unimaginable $2.79 billion at the box office worldwide, making it the highest-grossing film ever to this day. Even the triumphant return of Star Wars couldn’t dethrone it.

Indeed, the ‘Hmm, how will they follow-up the biggest film of all time?’ factor alone will almost certainly be enough to make Avatar 2 break even, even though it will likely have a gargantuan budget north of $250 million.

But beyond that, can cinema-goer interest really sustain the four sequels James Cameron has planned?

“They have an opportunity to make more money,” he said, “but it’s also an opportunity to spend a lot more money, too, so there’s a clench factor.”

Well, 20th Century Fox better get exercising their gluteal muscles because an incredibly protracted failure could lie ahead of them, one that starts not so bad in 2018 (Avatar 2) but gets progressively worse in 2020 (Avatar 3), 2022 (Avatar 4) and 2023 (Avatar 5).

The vast majority of people who saw the original in the cinema, myself included, did so because of the excitement and novelty surrounding 3D in movies. That was seven years ago though and 3D is now commonplace, occasionally interesting and very often just a nuisance.

Without the marketing coup of purporting to be instigating a revolution in cinema, you’re left with just the Avatar universe’s convoluted and hackneyed narrative, distinctly average cast and lurid CGI. Nearly a decade later, can anyone even remember what the hell happened in the first film? Apart from that weird tail twining thing?

I’ve yet to speak to a single person who is excited about the prospect of a single Avatar sequel, much less four.

To make matters worse, if Avatar 2 doesn’t go down well, 20th Century Fox won’t really be able to pull out of 3, 4 and 5 as Cameron intends to shoot them (I say ‘shoot’, they’re mostly created on a computer) in one go.