AKQA created the game by feeding data on 400 existing sports to a neural network, which then created basic sports concepts and rules. A large chunk of those were completely unrealistic (exploding Frisbees, anyone?), so the team gradually whittled down the eligible characteristics until there were three remaining sports. Playtesting led to Speedgate winning the prize.

The agency even used AI to develop the game's logo and slightly awkward motto ("face the ball to be the ball to be above the ball").

While the sport was created as an exercise for Design Week, it might just become a serious sport. AKQA is talking to the Oregon Sports Authority about Speedgate, and there might be an intramural league in the summer. The company is encouraging others to start their own leagues. Speedgate probably isn't going to replace conventional sports in the hearts of fans, but it is an example of how AI can be useful even in (currently) human-centric fields like sports. It's doubtful that anyone would have easily devised the concept on their own, even if the underlying concepts are relatively simple.