When the NFL and Roc Nation’s partnership was announced a few weeks ago to overall skepticism Jay-Z pushed back against critics by saying that this was the next step forward in the movement that Colin Kaepernick began by taking a knee.

“You go outside and you protest, and then the company or the individual says, ‘I hear you. What do we do next?’” he said to reporters.

Well, what’s next appears to be a hefty donation to an organization that has a history of cutting off the dreadlocks of young black men.

Per reports, the NFL and Roc Nation are said to be donating $400K to two Chicago non-profit organizations as a part of their larger social justice and entertainment partnership. The organizations, BBF Family Services, and Crushers Club, are dedicated to helping improve the lives of at-risk youth in the community and were hand-picked and vetted by Roc Nation.

One of those non-profits, the Crushers Club, has come under scrutiny after Twitter user Resist Programming resurfaced old tweets showing a history of problematic posts. In addition to All Lives Matter tweets and a message declaring “We need Trump to help us” regarding Chicago’s gun violence problem, two photos show the president of the organization, Sally Hazelgrove, cutting the dreadlocks off of two young black men.

The Crushers Club tweets have since been deleted, but here are screenshots of the ones in question.

“And another Crusher let me cut his dreads off! It’s symbolic of change and their desire for a better life!” one tweet from October of 2016 reads.

The young man in the photo, Kobe, posted a Twitter message earlier Thursday stating that it was his choice to have his hair cut, but that tweet has since also been removed.

In a statement to USA TODAY Sports, the head of the charity apologized for “being insensitive.”

Still, the posts from October and September of 2016, are a jarring visual of notions of white respectability thrust onto a black cultural tradition. Resist Programming’s long Twitter thread also breaks down, in detail, other problematic aspects of the Crushers Club, but at it’s core, the non-profit is like many organizations that may start from a place of good intention, but lean on the misguided notion that systemic racism can be overcome by a simple adherence to personal responsibility.

Social justice won’t be won that way. These organizations probably do enrich children’s lives, but real equality, in the form of well-funded schools and fair housing practices and, yes, unbiased treatment from law officers, are what Kaepernick envisioned when he first took a knee. Everything else is window dressing meant to burnish the NFL’s image and lend credibility to a deal that, in reality, is about selling football and music to the masses.

When the NFL and Roc Nation partnership was announced, there was maybe a vague hope that perhaps both parties would use their considerable resources to push for something resembling true change. Instead, the first concrete actions look like a disappointing but familiar step in the wrong direction.