Tottenham will seek record sponsorship revenue from a new naming rights deal that looks certain to be one of the most significant in English football.

As they prepare to occupy their new ground, ideally from the summer of 2018, Spurs have approached numerous top-level organisations in an attempt to agree a deal.

Standard Sport understands Spurs are looking for a deal that will yield more than the £400million sponsorship arrangement between Manchester City and Etihad Airways, agreed in 2011.

Arsenal’s original naming deal with Emirates, signed in 2004, was worth more than £100m and was due to run until the end of the 2020-21 season.

In 2012, the Gunners signed a £150m extension to their shirt sponsorship deal with the airline, worth £30m per year until the end of the 2018-19 season. That agreement also ensured Arsenal’s home would be known as Emirates Stadium until 2028.

Discussions with potential partners are thought to be at a very early stage, with no preferred contender identified, although it is understood Qatar Investment Authority are among those interested. Tottenham went to tender only recently and continue to assess their options.

Tottenham's new stadium - In Pictures 6 show all Tottenham's new stadium - In Pictures 1/6 Capital gains Spurs hope to create a thriving and exceptional sports, leisure and entertainment destination in Tottenham Tottenham Hotspur FC 2/6 World class arena The stadium will be the finest anywhere in the world, pledge Spurs Tottenham Hotspur FC 3/6 Top of the world A 'Sky walk' will allow visitors access to stadium roof Tottenham Hotspur FC 4/6 Job creation Once complete Tottenham will go from supporting 1,800 jobs to supporting 3,500 in the area Tottenham Hotspur FC 5/6 A whole new ball game The new venue will host at least two money-spinning NFL games a year for a decade Tottenham Hotspur FC 6/6 Ground force The new stadium will include the largest single tier stand in the UK, now increased to 17,000 seats. Tottenham Hotspur FC 1/6 Capital gains Spurs hope to create a thriving and exceptional sports, leisure and entertainment destination in Tottenham Tottenham Hotspur FC 2/6 World class arena The stadium will be the finest anywhere in the world, pledge Spurs Tottenham Hotspur FC 3/6 Top of the world A 'Sky walk' will allow visitors access to stadium roof Tottenham Hotspur FC 4/6 Job creation Once complete Tottenham will go from supporting 1,800 jobs to supporting 3,500 in the area Tottenham Hotspur FC 5/6 A whole new ball game The new venue will host at least two money-spinning NFL games a year for a decade Tottenham Hotspur FC 6/6 Ground force The new stadium will include the largest single tier stand in the UK, now increased to 17,000 seats. Tottenham Hotspur FC

The scale of the funding sought reflects the size of the project. The overall costs for the 61,000-seat project could run way beyond £400m to £750m, as Spurs try to finance their plans while remaining competitive in both domestic and European football.

To that end, chairman Daniel Levy has signed a deal with the NFL to stage a minimum of two American football games per season at the new ground.

Plans are in place for a retractable pitch suitable for NFL, as well as dressing rooms to accommodate the larger playing squads and coaching staff typical of American sport.