A public consultation is due by the end of the year into plans by Viking New Brighton, advised by Paddock Johnson Partnership, for a hotel and apartments on the Wallasey promenade.

The 100-bedroom hotel, aimed at a four-star operator, and the adjoining 120 apartments, are planned for a site occupied by New Palace and Adventureland, which would be demolished to make way for the project, and the attractions moved further along the seafront.

According to architect Paddock Johnson, there have been “positive pre-planning discussions” with Wirral Council, and a planning application is due by May 2020.

The buildings are stepped back from the road and reach up to 11 storeys, with a third floor roof garden for residents.

The hotel is planned to help service the neighbouring Floral Pavilion Theatre, which is used as a conference venue. A completion in 2022 is targeted for the hotel, while the apartments may come forward separately.

Viking is led by directors Patrick Shea and Neil Macauley. David Wilkie, behind Wilkie’s New Palace & Pleasureland, sold the site and is understood to be planning to build another funfair elsewhere in New Brighton.

On the ground floor, the project will have leisure uses, and priority for the space will be given to local businesses already based at the site.