Friday Night Lights creator Peter Bergwants the GOP presidential candidate to stop using the expression “Clear Eyes, Full Hearts, Can’t Lose” from his former NBC show. Berg’s letter comes just days after Buzz Bissinger, who wrote the book upon which the series is based, announced that he was going to vote for the Republican ticket. The request also comes just a couple of days after Sesame Street‘s production company asked President Obama’s campaign to take down its Big Bird-themed ad taking Mitt Romney to task for his plan to cut funding to PBS. Here’s Berg’s letter he sent to Romney today:

Governor Romney:

I created the TV show “Friday Night Lights” and came up with the phrase “Clear Eyes, Full Hearts, Can’t Lose.”

I was not thrilled when I saw that you have plagiarized this expression to support your campaign by using it on posters, your Facebook page and as part of your stump speeches. Your politics and campaign are clearly not aligned with the themes we portrayed in our series.

The only relevant comparison that I see between your campaign and “Friday Night Lights” is in the character of Buddy Garrity – who turned his back on American car manufacturers selling imported cars from Japan. Your use of the expression falsely and inappropriately associates “Friday Night Lights” with the Romney/Ryan campaign. Mitt, we all wish you and your family all the best. We are grateful for your support of our beloved show, but we are not in any way affiliated with you or your campaign. Please come up with your own campaign slogan

Sincerely

Peter Berg