For Latika Khosla, design has always been a huge part of her life. She graduated from NID and went on to set up one of India’s first contemporary lifestyle stores, Takete Maluma. This shut down shortly after she and her husband moved to the United Kingdom. It was here that Latika was exposed to incredible visual merchandising and products, most of which, were made in India. This respect and admiration for Indian arts and crafts had seemed to have seeped out of India and was making waves internationally.



Latika Khosla



Freedom Tree is a store that brings out the joy in the mundane and offers you quirky, global colour design for your home. Says Khosla, “If you visit an Indian household you will find the design in the most unexpected places, a carving on a rolling pin or shape of a dabba. It is this joy of everyday living that we wanted to celebrate with Freedom Tree.” Freedom Tree’s commitment is to improve your quality of life with great design. Their designs are for those who want joyous alternatives for home and living through the use of striking colour palettes, a curated product mix and strong prints.





Keyboard Box, Oil Jar Mohuz Ceramic Vase, Cushion & Napkin Set (clockwise)

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Freedom Tree creates collections based on stories that are important to the brand. One of the overarching themes of many of these stories is its home city, Mumbai. Khosla reflects, “We are so often inspired by our surroundings and Mumbai is no different. We loved the cascading laburnums of Laburnum Road that we created a print based on them. We have been using different interpretations of the Mumbai skyline for over 20 years now and these continue to adorn our textiles and ceramics.” One story that was especially interesting was a recent collection called Mumbai Makers. “This was created as a children’s collection but I think it’s more for those who are children at heart as most of our purchases have been made by grandparents for themselves!” This collection features drawings of Mumbai’s original ‘makers’, the people who make the city work whether it’s the phoolwali, firkiwala or dabbawala. The imagery is aimed at both educating children and instilling a sense of respect for these trade folk.







“The idea of colour design and translating this into a space or product is our core area of expertise” says Khosla, which comes through brightly in their multi-coloured, vibrant showrooms in Mumbai and Goa. “We have strong colour trends that string through our stories and collections which extend to furniture, tableware, textiles, lighting, accents, accessories and floor coverings.” The idea is to bring joy into your home without fretting too much about matching things or being on trend. Freedom Tree is all about expressing your personality with offbeat, quirky, inspiring and artistic pieces that will stand the test of time. A store for those who want easy and relaxed homes, each store has its own design consultant who can help you put pieces together and create themes and looks for your home. Khosla is a firm believer in having fun while you work and says, “we believe in the joy of doing things with our hands and finding new ways to do them! That’s what we’re about.”

