"Our fan base goes well beyond the 6½ million in the Delaware Valley," said Heck. "Take Ben Simmons. Here's a guy who was the No 1 pick in the draft two years ago. He's exciting, dynamic, and unique. He also has this unique following from an entire country. And there are Australian companies that want to take advantage of that. They are interested in getting their products into the U.S. through the affinity fans there have shown for our team."