Patriots president Jonathan Kraft and Cowboys owner Jerry Jones got into a war of words during an owners meeting, according to CBS Sports.

The point of disagreement? GIFs. That’s right: GIFs.

via GIPHY

The two got in an argument over the NFL’s new social media policy, which has become hugely prohibitive for NFL teams. They can no longer post highlights from their games during the game action.

Here’s what CBS’ Jason La Canfora wrote about the spat:

“Jones made an impassioned defense of the member clubs, claiming the highlights were team-generated content and clubs should be able to do what they want with them on social media. … Jones also expressed his belief that if the league can post the videos then the teams should do so as well. Kraft actually got up and left the meeting room at one point, sources said.”

Kraft, who is the co-chair of the NFL’s digital media committee, has been in strong support of the league’s ownership over highlight video content. Apparently that didn’t sit well with Jones. And Jones’ opposition didn’t sit well with Kraft.



