2016: you won’t miss it. But at least the year is ending on an insightful note, now that we can look back at the evolutions in social media marketing this year.

Here are three worthwhile reads on social media marketing for a long view of 2016.

By Leslie Berland (@leslieberland) for Twitter

The most-tweeted topic this year? It wasn’t the American election.

By Shannon Greenwood, Andrew Perrin, and Maeve Duggan for Pew Research Centre

An overview of total users and growth in 2016 for five networks.

By Sheida Newman for Facebook

The trending topics on Facebook for 2016, which are invisible to most users. Overlapping with Twitter, Facebook’s top three topics for 2016 were the election, Brazilian politics, and Pokemon Go.

By Alejandra Guzman (@petiteguz) for World Economic Forum

Social media is shaping global economics, politics, and more. This in-depth study by the World Economic Forum details how social has impacted people around the world this year, and how it might evolve in 2017.

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For even more insight, try Crowdbabble and start 2017 with a fresh perspective. Check our blog in early 2017 for our annual favourites: 2016’s top social media disasters and wins.