2015 has been a busy year for the Canadian entrepreneur. who announced two watches - the Pebble Time Steel in March and Pebble Time Round in September - the former of which he wanted to launch "in the face of the Apple Watch". "If you remember the timing, I announced the Time Steel around February at Mobile World Congress, Apple announced the timing and pricing of their launch in March. It was awesome, but it was also a pleasant surprise because right in the face of that we had 100,000 people putting their money where their mouth is and saying 'We like Pebble, we like the direction that they’re taking their wearable products and we want to support them'".