A company has launched the first apartment rental app in North America that lets tenants make offers on rentals accommodations.

Biddwell says it gives gives tenants tools to compete in tight rental markets. Landlords legally have the right to set the rent at at a rate they feel is fair. Since credit checks and tenant verification can be expensive and time consuming, Biddwell says landlords generally move through applications in the order they were received. In many cases, the most desirable applicants get overlooked.

“With or without bidding, the current process tenants go through when searching and applying for rentals is unfair and an ineffective method for establishing fair market value,” said Jordan Lewis, CEO of Biddwell.