The idea behind ufoodo is as simple as it is good. Take the young industry of online food delivery services and combine it with the new technology that is the blockchain. You might get the idea now that ufoodo is simply a cryptocurrency that is designed to fit the needs of existing delivery services and their customers, but in that case you are unfortunately completely wrong. Instead, ufoodo offers a complete and elaborate approach to revolutionize and maybe even replace the industry as it currently is. Here are 5 reasons why.

1. Not only an innovator , but also a competitor

Rather than being just a token that is designed for customers of Foodora, Deliveroo etc., ufoodo is an autonomous platform that empowers restaurant owners and deliverers to act autonomously and to cooperate without hierarchical structures. Furthermore, it decentralizes the business and reduces costs on a big scale for all participants. This sets free a huge potential to raise profits and wages for contractors and or to reduce prices for customers. As the young industry suffers from low wages for deliverers and small profits for restaurant owners, it is likely that ufoodo will outperfom its old economy competitors. But how exactly is ufoodo going to lower the costs?

2. Diminishing the middleman

The biggest problem for restaurants and deliverers alike are the huge commissions that food delivery services require to maintain themselves. These commissions of delivery services make up for up to 20–30% of what a customer pays for an order. These commissions are necessary for services in order to pay for costly expansion and marketing campaigns to grow their businesses. Old economy businesses are only regarded successful as long as they grow. Thus interests of investors are often above the interests of restaurant owners and deliverers. Once it is a technically working platform, ufoodo’s success does not rely on marketing and expansion campaigning.

3. Transparent and decentralized on all levels

From beginning on we will include the community in the decision-making processes. We will use the decentralized, autonomous solution for Initial Coin Offerings (DAICO) recently proposed by Vitalik Buterin to build up trust between our team and our community step by step. To initiate ufoodo, a core team will accompany the early phase to roll out the project, get rid of initial problems and to ensure the functionality of our programs. As soon as we can guarantee that there are no major flaws in it, responsibilities will be handed over to the community successively. Finally, ufoodo will be an open panel, organized in a global board as well as in several local boards acting in every city or area where people see the benefit of our project.

4. Democratizing business relations

Small and individual contractors of the food delivery industry are subject to decisions of big players. This is a disadvantage for them in two ways. First of all, existing food delivery services dictate their conditions onto their contractors, which leads to small wages and small profits. The second reason is that they do not even get a voice in return, when it comes to marketing, advertising and other campaigns. Thus, the big advantage of ufoodo is that it empowers restaurant owners and deliverers to take their own decisions. From negotiating wages and working conditions, to dealing with complaints and administrative tasks and setting up goals and campaigns. All these decisions are in the hand of the local boards.

5. Merging restaurants, deliverers and the ufoodo community into a strong common interest group

The common interest to offer a good service and to generate and share wealth, unites interest groups with usually very different and even conflicting interests. Employees are often left alone when it comes to negotiating work and wage conditions and economic insights are often left opaque to them. It can be difficult for employers on the other hand to seem credible, when they have to rationalize and save on certain investments. In order to be a successful project, transparency and open communication have to be facilitated on all levels of ufoodo. Business data regarding a local board is openly shared to all participating members and is passed on to the global board, the institution of the global community of ufoodo. This transparency policy has two major advantages.

First of all restaurant owners and deliverers have usually conflicting interests, but an open data policy makes it obvious that success can be achieved only in collaboration. Secondly, experience and insight that is openly shared allows for analysis, criticism and consequently for improvements.

This way participating restaurants and deliverers can be assured to have a strong business partner on their side, that does not act against them, but rather with them.