In a 1997 article for The New Yorker, Mr. McLaren recalled, “We set out to make an environment where we could truthfully run wild.” On most days the shop did not open until the evening and closed within a few hours. The goal, Mr. McLaren wrote, “was to sell nothing at all.”

Image From left, Johnny Rotten (John Lydon), Paul Cook, Malcolm McLaren, Glen Matlock and Steve Jones all of the Sex Pistols in the EMI offices in London in 1976. Credit... Bob Gruen

After the New York Dolls visited the store, renamed Too Fast to Live, Too Young to Die, Mr. McLaren followed the group to the United States and became its manager. He dressed the band members in red clothing based on the Soviet flag, placed politically provocative slogans onstage and presided over their swift demise.

Back in London, Mr. McLaren, now at Sex, took an interest in a group called the Strand (later the Swankers), three of whose members formed the nucleus of the original Sex Pistols. The group gave its first performance at St. Martin’s College on Nov. 6, 1975  hostile audience reaction caused the players to leave the stage after two songs  and soon emerged as the leader of the punk scene. Reliably or not, Mr. McLaren explained his strategy for packaging and selling the band in the 1980 film “The Great Rock ’n’ Roll Swindle.”

“Anarchy in the U.K.” and “God Save the Queen” (whose release was timed to coincide with Queen Elizabeth II’s silver jubilee) rose to the upper rungs of the pop charts in Britain, and the group’s only album, “Never Mind the Bollocks: Here’s the Sex Pistols,” reached No. 1 in 1977. On the band’s first American tour, in January 1978, John Lydon, the lead singer known as Johnny Rotten, walked offstage at the Winterland Ballroom in San Francisco, and the Sex Pistols dissolved.

Mr. McLaren briefly managed Adam and the Ants and then, with several ex-Ants, created Bow Wow Wow around a teenage Burmese singer, Annabella Lwin. The group recorded the hits “Go Wild in the Country” and “I Want Candy.” Through his clothing store, now called World’s End, he sold Ant and Bow Wow Wow fashions.