If you have any doubts that the phenomenon of Donald Trump was a long time a’coming, you have only to read a piece that Gore Vidal wrote for Esquire magazine in July 1961, when the conservative movement was just beginning and even Barry Goldwater was hardly a glint in Republicans’ eyes.

Vidal’s target was Paul Ryan’s idol, and the idol of so many modern conservatives: the trash novelist and crackpot philosopher Ayn Rand, whom Vidal quotes thusly:

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“It was the morality of altruism that undercut America and is now destroying her. “Capitalism and altruism are incompatible; they are philosophical opposites; they cannot co-exist in the same man or in the same society. Today, the conflict has reached its ultimate climax; the choice is clear-cut: either a new morality of rational self-interest, with its consequence of freedom… or the primordial morality of altruism with its consequences of slavery, etc. “To love money is to know and love the fact that money is the creation of the best power within you, and your passkey to trade your effort for the effort of the best among men. “The creed of sacrifice is a morality for the immoral…”

In most quarters, in 1961, this stuff would have been regarded as nearly sociopathic nonsense, but, as Vidal noted, Rand was already gaining adherents: “She has a great attraction for simple people who are puzzled by organized society, who object to paying taxes, who hate the ‘welfare state,’ who feel guilt at the thought of the suffering of others but who would like to harden their hearts.”

Because he was writing at a time when there was still such a thing as right-wing guilt, Vidal couldn’t possibly have foreseen what would happen: Ayn Rand became the guiding spirit of the governing party of the United States. Her values are the values of that party. Vidal couldn’t have foreseen it because he still saw Christianity as a kind of ineluctable force in America, particularly among small-town conservatives, and because Rand’s “philosophy” couldn’t have been more anti-Christian. But, then, Vidal couldn’t have thought so many Christians would abandon Jesus’ teachings so quickly for Rand’s. Hearts hardened.

The transformation and corruption of America’s moral values didn’t happen in the shadows. It happened in plain sight. The Republican Party has been the party of selfishness and the party of punishment for decades now, trashing the basic precepts not only of the Judeo-Christian tradition, but also of humanity generally.

Vidal again: “That it is right to help someone less fortunate is an idea that has figured in most systems of conduct since the beginning of the race.” It is, one could argue, what makes us human. The opposing idea, Rand’s idea, that the less fortunate should be left to suffer, is what endangers our humanity now. I have previously written in this space how conservatism dismantled the concept of truth so it could fill the void with untruth. I called it an epistemological revolution. But conservatism also has dismantled traditional morality so it could fill that void. I call that a moral revolution.

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To identify what’s wrong with conservatism and Republicanism — and now with so much of America as we are about to enter the Trump era — you don’t need high-blown theories or deep sociological analysis or surveys. The answer is as simple as it is sad: There is no kindness in them.

That the draining of kindness from huge swaths of the country occurred with so little resistance is, in large measure, the fault of the media. The media have long prided themselves on being value neutral. It was Dragnet journalism: “Just the facts, ma’am.” Or: “We report, you decide” — a slogan coopted by the right-wing Fox News, ironically to underscore that they weren’t biased, at least not liberally biased.

Of course, not even the most scrupulous journalists were ever really value neutral. Underneath their ostensible objectivity there was a value default — an unstated moral consensus, which is the one Vidal cited and the one to which most Americans subscribed throughout most of our history. But it took a lot to activate those values in the press. The mainstream white media moved ever so slowly to report on the evils of segregation. Yet when they finally did, they didn’t behave as if African-Americans marching for their rights and Sheriff Bull Connor siccing dogs on them were moral equals. Value neutrality had its limits. The reporting of the movement was one of journalism’s proudest moments, and you can read about it in the Pulitzer Prize-winning book The Race Beat by Gene Roberts and Hank Klibanoff. It is a story worth telling and remembering in these frightening days — a story that shows how the press can serve us.

However long it took for them to grow a conscience, those journalists who covered the civil rights movement didn’t think they were violating their professional code of objectivity by exposing the heinous conduct of the Southern authorities, because they knew what they were upholding wasn’t subject to debate. The morality was stark. (I have a suspicion from the way the Black Lives Matter movement is covered that it wouldn’t be so stark today.)

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Taking sides against the KKK and redneck sheriffs, however, was one thing, as was taking sides against lunatic fringe right-wingers like the John Birch Society who hated government. But what happens when those extremists who advocate a bizarre morality that elevates selfishness and deplores altruism commandeer one of our two major political parties? What do you do then?

We know the answer. You do nothing.

The media sat by idly while American values were transmogrified. Even the so-called “good” conservatives — David Brooks, David Frum, Michael Gerson, Jennifer Rubin, et al. — refused to speak the language of kindness, preferring the language of free markets. As far right conservatives took over the Republican Party — the very same conservatives who just a few years earlier were considered crazies — the media dared not question Republican opposition to anything that assisted the disempowered and dispossessed, which is how a value-neutral media wound up serving the cause of conservatism and Republicanism and how the moral consensus was allowed to be turned upside down.

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Read those Ayn Rand quotes to your children as moral instruction, and you will see how far we have fallen. This is Republican morality. This is Trump morality. And the media, loath to defend traditional American values in an increasingly hostile conservative environment, let it happen. That is what value neutrality will get you.

Of course I realize there are those who believe a value-neutral press is actually a bulwark against excess, in part because they have seen the alternative. Right-wing and even left-wing media have their own values, and they have no qualms about disregarding fact or truth in pursuing their agendas. Seen this way, values don’t inform journalism; they distort it. Moreover, skeptics will say that everyone has his/her own values and that a journalism that pretends otherwise threatens to create informational and even moral chaos. As my late father, an accountant, used to say, “Figures don’t lie, but liars do figure.” Do we really want to trust the media to figure?

It is true that we don’t all share the exact same values, though in the past I think our fundamental values were pretty close to one another’s. But even if values differ, all values are not created equal. Some are better than others. Most of us do know what is right. Most of us do know that we have moral obligations to others. Most of us understand kindness. It is just that we have been encouraged to forget it. That was Ayn Rand’s mission. Trump is proof of how well she and her acolytes, like Paul Ryan, succeeded.

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This election turned on many things, but one that both the public and the press have been hesitant to acknowledge is the election as a moral referendum: the old morality against the new Randian one Republicans had advanced for years and Trump fully legitimized. There is no kindness in him. We prefer the idea that Trump voters were economic casualties, that they were frustrated with the system, that they felt marginalized and misunderstood. It lets us avoid seeming condescending.

Perhaps. But I think it behooves us to recognize that many of those voters bristled under the old morality and turned to Trump because he removed the guilt Vidal had cited when we tried to harden our hearts. Shame helped keep the old morality in force. Trump made shamelessness acceptable. We are reaping that whirlwind every day.

I don’t know whether a great society can survive without kindness. Unfortunately, we shall have a chance to see. In the meantime, those of us who believe in traditional morality must mount what I would call a “kindness offensive.” We must redouble our kindness in our daily lives, fight for it, promote it and eventually build a political movement around it.

“There is no greatness where there is not simplicity, goodness and truth,” Tolstoy said. Going forward, that could be the basis for a politics. And we must press our media to understand that they can only restore the values they once took for granted by doing what the best of them did during the civil rights era: observe events through a moral lens. Appealing to our worst selves is usually a winning strategy, as it was for Trump. The media must remind us of what it means to be our best selves. This should be their new mission: a media in opposition. It should be unrelenting, regardless of the right-wing blowback.

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America is in moral crisis. Many Americans seem far more interested in making sure that those they consider undeserving — basically, the poor — get nothing than in making sure that they themselves get something. A friend recently told me a joke told him by a Hungarian acquaintance, who intended it as an example of Hungarian schadenfreude, but I have modified it because I think it is a harrowing parable for contemporary America and its strange moral turnabout. This is Trump’s America:

There were three farmers: a German, a Hungarian and an American. Each had a cow. One day, misfortune befell them, and their cows died. Each remonstrated against God, saying God had failed him, and each lost faith. God realized he had to do something to make amends. So he came to Earth and approached the German.

“What can I do to restore your faith?” He asked. And the German answered, “God, I lost my cow. Please give me another cow.” And God did so.

“What can I do to restore your faith?” He asked the Hungarian. And the Hungarian answered, “God, I lost my cow. Please give me that cow and another to compensate.” And God did so.

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And finally God came to the American, and He asked, “What can I do to restore your faith?” And the American answered, “God, I lost my cow. Shoot my neighbor’s cow.”

Republicans brought us here with the assistance of a passive media. Whether we can bring ourselves back is the new existential question. Until then, we are shooting our neighbor’s cow.