This meme started when a student at NTNU lost his pulse watch after a trainingsession at university and sent out a e-mail to every single student at the university (20k+ students) where he asked if anyone had seen/stolen it.

A sarcastic group was then started on facebook "Vi som IKKE har tatt, men vil hjelpe Gard Olve med å finne pulsklokken" http://www.facebook.com/group.php?gid=125328430818220#!/group.php?gid=125328430818220 (We who DIDN'T steal, but want to help Gard Olve finding his stolen pulse watch) The group started out small, but has at this moment reached over 2k members. A lot of them are posting images of the watch in question combined with other memes,

NOTE: The group is now over 6,000 members strong.