The first week of the year ushers in the massive CES (formerly known as the Consumer Electronics Show) in Las Vegas. The week filled with excitement and exhaustion from all the new product announcements, endless exhibits, and impossible meeting schedules. CES does, however, set the trends for the consumer product industry for the coming year and this year will be no exception. The 51st annual CES will kick off on January 9 and will end on January 12.

Among the equities in focus are chip giants Advanced Micro Devices, Inc. (NASDAQ:AMD), Micron Technology, Inc. (NASDAQ:MU), Intel Corporation (NASDAQ:INTC) and NVIDIA Corporation (NASDAQ:NVDA).

The presence of automakers and automotive equipment suppliers has steadily increased over the past several years and MKM analyst Ruben Roy expects automotive technologies to remain the key theme at the 2018 event.

“New at the 2018 CES, an Artificial Intelligence Marketplace will feature innovations in technologies such as big data analytics, speech recognition and machine vision. While we expect NVDA to remain top of investor mind with respect to A.I., we expect INTC to highlight its recent advances in A.I. and machine learning technologies with CEO Brian Krzanich’s Keynote address on January 8 as well as throughout the event. We also expect Micron to increasingly highlight A.I. as one of the drivers behind increasing memory requirements in cloud and high performance computing applications. The emergence of voice enabled digital assistant platforms at last year’s CES illustrated real-time consumer application of artificial intelligence. We expect more consumer facing A.I. applications next week,” Roy noted.

“While PCs have fallen off in terms of investor focus at CES, we expect to see some interesting hybrid designs based on new INTC and AMD chips. For AMD, we expect investors to focus on notebook and hybrid designs that implement the company’s recently launched Ryzen mobile platform. As well, we could see the formal introduction of INTC’s i7 module that incorporates an AMD Radeon GPU,” the analyst added.

According to TipRanks.com, which measures analysts’ and bloggers’ success rate based on how their calls perform, analyst Ruben Roy has a yearly average return of 12.6% and a 68.5% success rate. Roy is ranked #521 out of 4750 analysts.