As Budweiser Vice President Ricardo Marques explained in a press release, the name-change and new design were pursued as a way to commemorate "what should be the most patriotic summer that this generation has ever seen." Primarily, that's due to the 100th anniversary of the National Park Service, the Fourth of July, the 2016 Olympic and Paralympic Games, and the Copa America Centenario soccer tournament, which is being held in America for the first time this year.