In 2015, Scott Adams, the cartoonist behind the massively popular comic strip Dilbert, boldly predicted that Donald Trump would win the 2016 presidential election.

"The reason I can see it coming is because I have studied this field of persuasion," says Adams. "I saw this Trump character and he had the full tool set." The 60-year-old Bay Area resident doesn't agree with Trump on many political issues, but his prediction was enough for his to receive death threats from embittered Hillary Clinton supporters.

Adam's new book, Win Bigly: Persuasion in a World Where Facts Don't Matter, is both a detailed analysis of how Trump reframed political rhetoric during the 2016 campaign and a guide to how all of us can communicate more effectively and persuasively.

Adams sat down with Reason's Nick Gillespie in front of a live audience in San Francisco to talk about his book, his "extreme liberal" views, the popularity of his live broadcasts with followers via Twitter, and why Trump is a "master persuader."

Cameras by Zach Weismueller, Paul Detrick, and Justin Monticello. Edited by Ian Keyser. Music by _ghost, licensed under Creative Commons CC BY 3.0 US.

Subscribe to our YouTube channel.

Like us on Facebook.

Follow us on Twitter.

Subscribe to our podcast at iTunes.