The AUDL is unique in so many ways, not the least of which is our passion for reaching our goals and our unwavering commitment to our social tenets.





GOALS & CORE VALUES

Since our inception, the AUDL’s core goals have been to showcase the best Ultimate in the world in a fun, exciting and family-friendly manner that is entertaining for all, provides equal opportunity for all adult players regardless of race, gender, creed or age, and provides children of all ages and backgrounds with the same opportunity to experience the game and its benefits including the values of integrity, sportsmanship and the high level of exercise so important to our youth.





SOCIAL TENETS & ACTION PLAN

Our passionate belief in providing equal opportunity to all adult players is what led to our “open” format that truly seeks the best players in the world, regardless of race, gender, creed or age. It also provides the basis for our social tenets, which seek to expand the introduction and growth of Ultimate to children of every race and ethnicity, advance existing women’s Ultimate and grow participation by young women at the youth level, and introduce Ultimate to young players in underserved communities who previously have not always had the same opportunity to participate.





In our quest to fulfill these tenets, we are embarking on an ambitious agenda to provide extensive exposure to women’s Ultimate through our exploding social media reach, further our youth outreach in cooperation with Discraft to put 5,000 discs in the hands of youth in 2018 while also structuring clinic programs with a focus on urban areas that allow us to reach traditionally neglected communities and underserved kids. While the intent is to be accessible to every child, we recognize the unique opportunity to reach young women within our clinics and will offer 50+% of instructors identifying as female.





AMERICUS PRO CUP SERIES (Partnership with EuroStars Tour)

The AUDL has entered into an unprecedented 3-year agreement with the EuroStars Tour to launch the newly formed Americus Pro Cup series, beginning in 2018. As part of this exciting new series, each season, the league will co-produce 7 women’s games in AUDL cities across North America. These will be stand-alone games heavily marketed by both, the AUDL and individual teams, with all games streamed internationally on AUDL Facebook Live. In addition, through our partnership with Stadium Sports, we will also broadcast one of the games as Stadium’s first-ever broadcast of women’s Ultimate. With positive viewership, Stadium will also consider expanding the number of women’s games broadcast in 2019 and beyond.