Watch recent clips of Jindal’s campaign against “hyphenated Americans” during speeches to CPAC, the First in the Nation convention in New Hampshire, and at the United Freedom Summit in South Carolina:

“We are not African-Americans, we are not Asian-Americans, we are not Indian-Americans,” Bobby Jindal, R-La., said to roaring applause at the South Carolina Freedom Summit in Greenville on Saturday. As Jindal tours the early primary states for a likely presidential bid, the Louisiana governor’s disdain for “hyphenated Americans” has become a central part of his campaign. Jindal took it up a notch in Greenville, referencing the use of hyphenated identities in his claim that President Barack Obama “tries to divide us by race.”

But not long ago, Jindal embraced his hyphenated identity, using it to boost his quick ascent up the political ladder.

In Congress, Jindal co-sponsored a resolution to recognize the accomplishments of the “Indian American” community. He also regularly spoke proudly of his heritage as an Indian-American during media interviews and embraced the term for years as he raised millions of dollars in campaign cash from the Indian-American community.

A former Assistant Secretary for Health and Human Services in the George W. Bush administration, Jindal began his rise to elected office in 2003 with his first bid for governor. During the campaign, Jindal raised money from Indian-American-organized fundraisers in New York and Washingtion. At a fundraiser in Georgetown, Jindal thanked the crowd, saying he was “especially grateful to the Indian-American community because with your support we’ll be able to go on television,” according to India Abroad.

Following his defeat, Jindal appeared at the Asian American Hotel Owners Association to accept an award. India Abroad covered that event as well:

“The first reason I wanted to come today was to thank you. I came to you as a 31-year-old Indian American and said I want to be the next governor of Louisiana, and you embraced me. No other group was nearly as generous or as supportive [as AAHOA]. You truly were my family.”… “As I am raising my children, I am truly realizing what’s important about being an Indian American,” Jindal said. Recalling the journey of his parents to the United States, he said, “They started with nothing and my mother was pregnant with me when she flew over to the States. My father didn’t have a job, and he came here and found a job. But they did OK because the Indian-American community embraced them and helped them get started.” “My grandmother wasn’t there when I was born, but the Indian-American community was,” Jindal said, to roars of approval.

Later that year, Jindal won a seat in the House of Representatives after David Vitter left the House to take a seat in the U.S. Senate. Jindal again tapped the Indian-American community for support, raising cash from Indian-American political action committees and from cultural organizations across the country. According to one estimate, he raised more than $2 million from Indian-Americans for that race alone.

Following his 2004 victory, Jindal was invited to both the State Department luncheon and White House state dinner with Indian Prime Minister Manmohan Singh. India Abroad asked Jindal about the honor:

INDIA ABROAD: Were you accorded the unprecedented honor because you were the first Indian American Congressman in nearly 50 years? Was it an appreciation of you as an Indian American Congressman or the Indian-American community as a whole? JINDAL: Absolutely. No question about it.

Watch a compilation of clips of Jindal celebrating his Indian-American identity: