Armed robbers pulled off a massive jewelry heist in broad daylight in Manhattan after holding employees at gunpoint, binding them with zip ties and duct tape, then making off with expensive items.

Three suspects robbed Avianne and Co. jewelry store in New York City's Diamond District on Sunday afternoon.

The official value of the items stolen has not be confirmed, but NBC New York reports that a victim says it is estimated around $4 million.

Authorities received reports of the robbery at the 28 West 47th Street location at 12.02pm.

According to the New York Post, the suspects entered the store pretending to be customers before two of the men drew hand guns on four employees.

Armed robbers pulled of a midday heist at Avianne & Co. jewelry store in the Diamond District of New York City

On August 25, three men pretending to be customers walked into the store and then held on site employees at gun point

The men then took employees to the back room, tying employees with zip ties and duct tape before putting stolen items into a duffel bag

They allegedly stole display items, cleared on the store's safe and escaped on foot while surveillance cameras captured the incident

The robbers proceeded to force the employees into a backroom, restricted them with zip ties and duct tape.

They placed all the stolen items in a duffel bag.

They allegedly cleared out the store's safe and stole display items, The New York Post reports.

The men were able to make an escape before authorities arrived to the scene, possibly heading east on 47th Street, according to AM New York.

Suspects were able to leave the scene with the stolen items before authorities arrived

Police are urging anyone with information to come forward and help authorities identify the suspects

The value of the stolen items has not yet been confirmed, but NBC New York reports that an employee estimates the cost at around $4 million

Avianne and Co. have a history of selling jewelry to celebrity clientele, including rappers like Migos and Blueface (left)

Some items Avianne and Co. describe themselves as 'world renowned' and have had pieces featured in GQ

In photos shared by The New York Post, surveillance footage captures the images of the alleged suspects.

No injuries were reported.

According to their website, Avianne and Co. is a 'world renowned as the largest single jewelry store in New York’s famed Diamond District.'

The store boosts celebrity clientele, including popular rappers like Migos, Blueface and having pieces featured in GQ.

Authorities are asking anyone with information on the three men to help identify the suspects