It's no secret that Alan Partridge's comeback on new BBC series This Time was partly inspired by Piers Morgan on Good Morning Britain.

Steve Coogan's hilariously awful presenter fronts a One Show-type programme with co-presenter Jennie Gresham (Susannah Fielding) in the series, and the duo's dynamic shares more than a few similarities with Piers and Susanna Reid.

Now Piers himself has weighed in on the show, and it seems he's not much of a fan, arguing that Coogan had "disappeared up his derrière".

BBC/Baby Cow/Colin Hutton

"Very sad news [about] the new Alan Partridge show, called This Time, which obviously mocks me and Susanna," he said on today's (March 6) GMB.

Susanna admitted she "loved" the parody of the pair, though it seems Piers' annoyance doesn't just stem from being mocked.

"Steve Coogan is trying to exact revenge on me because he now hates everything to do with newspapers... He's become a real moaning Minnie, hasn't he? All the press came out, 'It's all based on Piers Morgan, there's a Susanna Reid figure...'"

Not one to hold a grudge, right? Oh, and then he went in on the ratings, because of course.

ITV

"Ratings have halved week on week," Piers continued. "Not just slipped by 10-20%, they're over 40% down. Literally, nobody is now watching. I watched it last night."

He added: "I used to love Alan Partridge, he used to be hilarious, brilliant. It is now utterly unwatchable. Because Coogan has disappeared up his derrière, unfortunately.

"So anyway, very sad news for him, my thoughts are with him at this difficult time. There probably won't be a third episode... There might be a third episode, there won't be a fourth."

Good Morning Britain airs on ITV, while This Time with Alan Partridge airs on BBC One.

Want up-to-the-minute entertainment news and features? Just hit 'Like' on our Digital Spy Facebook page and 'Follow' on our @digitalspy Instagram and Twitter account.



This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io