A Glasgow shopping centre and nightclub have vowed to take action after an investigation revealed a group of men have been making unsolicited approaches to women on their premises and filming it.

Addy A-Game, real name Adnan Ahmed, from Uddingston, who runs the DWLF YouTube page and website, has come under fire after his videos emerged on social media.

The former rapper's controversial site claims to help people "master your masculine qualities", offering 1-to-1 coaching on how to "interact with hot girls".

It reads: "Learn how to approach, talk, text, date and have sex with beautiful women. Be the chooser, not the chosen."

The videos show Addy approaching unsuspecting women around Glasgow, including Buchanan Galleries and St Enoch Centre.

His interactions are filmed either by a member of his group or by himself and subsequently posted online.

One of his videos, titled "How to f*** girls in alleyways and public toilets + 3 infields", shows the host approaching women on Buchanan Street and Sauchiehall Street.

After the footage was first revealed by BBC's The Social, SNP councillor Rhiannon Spear tweeted her outrage.

The councillor for Glasgow Greater Pollok has contacted several businesses featured in the video urging them to take action.

She said: "If you don't think rape culture is systemically present within our society have a watch of this.

"Think about how he talks about women. Think about how he talks about sex and what he thinks about consent.

"This is turning consent and coercion into a game."

If you don't think rape culture is systemically present within our society have a watch of this.



Think about how he talks about women. Think about how he talks about sex and what he thinks about consent.



This is turning consent and coercion into a game. #WhyINeedFeminism https://t.co/lm8uwHrZlw — Rhiannon Spear (@RhiannonV) January 9, 2019

Writing to the St Enoch Centre, she said: "Are you aware this group of men are using your shopping centre to make unsolicited approaches to women whilst filming them without their permission?

"Could you make management / security aware?"

The mall has given assurances that their security team will be alerted to the group.

A spokeswoman said: "We’ll ensure security and the wider Centre team are briefed on this matter."

Kokomo nightclub have also reportedly been in touch with the councillor to say the men are banned indefinitely from both their venues.

Councillor Spear added: "They are also sharing this information with the club manager network throughout Glasgow. They hold firm that this behaviour will not be tolerated."

Buchanan Galleries said: "We have passed this to our security team and will make all other members of staff aware."

Since the videos were shared, several women have said they have fallen victim to the so-called 'pick-up artist' while in Glasgow city centre.

Comedian Janey Godley also condemned his behaviour online.

She wrote: "Standing at Maryhill Bus stop talking like a “playa” bet his maw washes his socks.

"This Glasgow guy standing at Maryhill Bus stop talking about exploiting women and treating them with no respect calls himself a Pick Up Artist - please share so women know they are being recorded for his online entertainment when they meet him."

Addy A-Game defended his behaviour in the BBC Social report, saying: "The client base wants evidence of results as there are a lot of con men in the community.

"I don't feel the game will ever go mainstream. It's not for the politically correct."