The 3,000-mile myth is also promoted by the quick-lube industry's "convenient reminder" windshield sticker. It is a surprisingly effective tool that prompts us to continue following a dictate that our fathers (or grandfathers) drummed into our heads: It's your duty to change your oil every 3,000 miles — or your car will pay the price. But as former service advisor David Langness put it, the 3,000-mile oil change is "a marketing tactic that dealers use to get you into the service bay on a regular basis. Unless you go to the drag strip on weekends, you don't need it."