Why pay less for the same service?

We’ve spent the last month making changes to Backblaze B2. We’ve reduced the B2 Download Prices in Half, expanded on our Snapshot USB Restore program by offering refunds if the hard drives are shipped back to us, and have built out our Backblaze Fireball program into a self-service model where you can seed 70TBs of data into your Backblaze B2 account. For any other cloud storage company, all of these value-adds would be enough, but we noticed that something was missing.

We kept hearing from our customers that we were simply doing too much and not charging enough. People were worried about our ability to stay in the market, despite our track record over the last 10 years of providing low cost storage, all while operating a cash-flow positive business. Our customers simply couldn’t believe that we could keep this charade going for much longer, and demanded that we do something to bolster our financial stability and to “stop giving everything away — practically for free,” even if it meant that we would make more money.

We listened, and today we are proud to announce a new service that compliments our wildly popular B2 Cloud Storage: Backblaze Bling2 Cloud Storage. It’s very similar to Backblaze B2, identical in fact, except for one minor change. It’s 4x more expensive for both storage and downloads, just like our competitors! We’re confident that the same level of service for 4x the price will appeal to our users who think that we’re simply not charging enough.

If you’re interested in this Bling2, we’ve made a tool to help you calculate your storage costs with Bling2 Cloud Storage, and compare it to leading cloud storage providers such as Backblaze B2, Amazon S3, Google Cloud Service, and Microsoft Azure!

We hope you enjoy this new service from Backblaze. If you think that Backblaze B2 is too affordable, you’ll be happy to know that Bling2 storage prices are available to you at the “industry standard” 4x markup. Why pay less when you can Bling2 ?!