The foamy flower sits on your fingers before

A Japanese beauty line has taken flower power to a whole new level with the release of a new anti-ageing facial cleanse.

Kanebo Evita has released a facial wash with a difference - it is dispensed from the bottle in the shape of a rose, and holds its shape until used.

A video shows the Evita 'Beauty Whip' cleanser in action.

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Flower power: Japanese cosmetics company Kanebo Evita released a rose-shaped facial cleanse

Full bloom: The cleanse dispenses from the bottle in the shape of a rose (right) by gently pushing down on the lid (left)

A rose-shaped stencil seemingly cuts through the foam cleanser which rises from the bottle in a perfect flower shape.

The cleanser can then be taken off the top, and the perfect white rose holds its shape until use.

Smelling sweet: A rose-shaped stencil seemingly cuts through the foam cleanser which rises from the bottle in a perfect flower shape.

Staying power: The foam keeps its shape on your hand until you gently massage it into your skin

A video of the cleanser taken by Instagram user @santsugaru was shared on Facebook, where it received a staggering 66,000 likes.

Many likened the face wash to toys they had a child.

'I had a flower making basket by Play-Doh that had scented attachments like this. It was one of my favorite toys as a kid,' one person wrote.

Beauty secrets: The anti-ageing 'Beauty Whip' comes in a 150g bottle and is available online

In action: The face wash is massaged into the skin for between 30 and 60 seconds and is washed off with warm water

The 'Beauty Whip' cleanse comes in a 150 gram bottle.

Directions for use suggest it is massaged in to the skin for between 30 and 60 seconds, before being washed off with warm water.

But many said they were simply happy to use the product to make roses.