The sports broadcasting market is at a turning point in its history. Streaming services are no longer seen as a complement to traditional broadcasting, but as a necessary tool for improving the fan experience in the sport.

According to a Deltatre report, sports operators around the world are now spending 15% of their total budget on OTT services, by 2021 more than $ 6.8 billion will be invested in OTT technology only in North America.

The report also suggests that the “freemium” model or “family packages” will become essential to integrate new consumers into the ecosystem and then convert them into subscribers.

For the holders of sports rights (federations, leagues, clubs), the attraction of OTT services reliees mainly on the visibility of their discipline and the potential audience, both quantitative and qualitative.

In terms of quantitative metrics, OTT platforms allow small federations to bring viewers dispersed into an audience base to reach underserved fans beyond their core markets. For the FFFA, more than 25,000 spectators were in attendance for their last match, spanning across 12 different countries.

In addition, OTT technology enables all rights holders (and their business partners) to learn more about fan demographics, habits, and preferences, information which they cannot collect with linear TV.

The wide range of metrics tracked now produces a rich data feed that can be used to drive content strategy and improve retention rates for subscribers through personalized, audience-centric programming and to provide more targeted and relevany advertising.

MyTVchain is part of this process. While club social networks are often seen as complementary to traditional broadcasters, MyTVchain offers an alternative to broadcasting sports content with the ability to find new fans.

MyTVchain changes the way fans interact and perceive the sport. We demonstrate that the content delivery model on a multisport platform works.

OTT continues to be a disruptive engine in sports broadcasting, and MyTVchain is about to take advantage of the gaping market space, our advantage is significant.

We are driving the next revolution in sports streaming services. OTT has evolved from a simple technology facilitating the production of complementary sports content to a means of reacting and intervening to meet the needs of fans, beyond traditional broadcasters.

You can show things like no one else. Being able to reach the passionate audience directly via MyTVchain opens up new possibilities and limits the dependence on traditional broadcasters. You can reach more people, interact with them and offer a more personalized service. You can present yourself in the way you want people to perceive you.

Fans expect privileged access and access to the backstage of their club. They want to get to know the players, get in on the training ground and see the inside of the locker room.

Whether you can or can’t broadcast your matches live because of TV rights reasons, there is a welath of other exclusive content that only you can provide.

The beauty of this approach is that you can develop a daily commitment from your fans and not just the game nights. It’s time to go beyond broadcast and provide an experience tailored to your fans’ expectations.

MyTVchain has the ability to leverage technology to serve a large global audience. Traditional broadcasters will therefore continue to be subject to audience pressures and geographical constraints.

This market is changing fast and there is a lot of space to fill. MyTVchain is ready for the structural changes of the sector and reach the new generation of fans.

Sports marketers have found ways to monetize the unconditional attachment of sports fans. It started with the sandwich at half-time, continuing on to the sale of jerseys …

It’s not just in the stadium and club shops that fans spend their money. Many pay a subscription to watch live games on television.

This has created the TV rights war and the big broadcasters are fighting to keep their share of the pie.

But paying astronomical amounts to broadcast premium content means that there is no more budget for other sports content. And leagues and sports are excluded from the small screen, as we have seen recently with the Butagaz Energie Handball League!

Not only do they lose TV rights revenues, but more importantly, they lose the valuable exposure and broadcast of their sport.

This is not inevitable, the proliferation of smart TVs, tablets and mobile phones facilitates the audience.

Thanks to all these new distribution networks, MyTVchain makes it possible to highlight the direct sports disciplines that don’t have or no longer have a place on TV screens and offers an alternative for all sports fans tired of being forced to watch only certain sports on TV, such as football and tennis.

A new world of opportunities

With a global audience looking for quality video content, it’s time to think big. Sports federations, leagues and clubs now have opportunities to seize.

MyTVchain allows fans to access live content or replay 24/7 so they can access the content they want, when they want and on any device (tablet, phone, computer, TV …). That is to say, be ATAWAD: “Any time, anywhere, any device”.

You show what you want, when you want. You control the production, the presentation of your content, its timing, while knowing what the subscribers of your channel are watching, when they watch it. This helps to personalize the user experience, and to generate your own advertising revenue.

So if you too want to develop the audience and the community of your club, your federation, your sports league, and show it to the general public, create your free WebTV today on https://mytvchain.com/.