For most of us, solving complex problems and selling the solutions doesn’t come naturally and we haven’t been taught how to do it well. In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony show us how, using a rigorous, practical and proven four-step approach.

Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help you tackle any challenging business problem. Using detailed case examples, the authors guide us through each step in the process: from how to state, structure and then solve problems to how to sell the solutions.