Last week, we asked a question to the community on Reddit: “Smartdrop VS Airdrop.”

“An airdrop is a one-way distribution of token that directly scatter to a large number of wallet addresses. But Smartdrop is for the users who are involved in on-chain interaction. Nebulas with Atlas Protocol will start the Smartdrop on October 17. It’s the first try for a interactive token airdrop. In the process of Smartdrop, user’s interactive behaviors data will be put on chain and can be checked. What do you think of Airdrop? And what do you think of Smartdrop? We welcome you to give your insights!”

We now have more than 10 answers about this discussion. Let’s see what community members say.

1: Huynh_B

Answer: Incentivize for those interact with the blockchain might perhaps increase usage of certain blockchain. But what kind of interaction? More importantly for this model to work, the blockchain have to be ready to use with DApps and everything so the coin actually have purposes other than being used for trading as of for now in most blockchains.

comment: icewatermelon007

Smartdrop allows users to benefit from on-chain interaction advertising ecosystem. In the future, I believe the Atlas Protocol will provide more diverse on-chain interactive advertising products.

2: lvwHOO

Answer: I’m all for Smartdrop in the future. I know Nebulas Rank was supposed to consider holders as “inactive or not important” to try encourage network use but there really is not much to interact with for DApps (especially in English). Does anybody interact with any of the DApps, which ones? I`d like to see a Smartdrop that considers length of time coins owned even if they didn`t use it on much. This would award the long time supporters more than the pump n dump crowd that airdrops can attract.

comment: littlebai21

As i know, Atlas Protocol has already developed Atlas Smartdrop and applied to airdrop ATP. Compare with the traditional way of airdrop, Atlas Smartdrop requires users to get token by interaction. This is more meaningful as it can encourage users to participate in on-chain interactive advertising.

3: royalasgard

Answer: A Smartdrop is much better in my opinion. To bad this Smartdrop isn’t much different of an airdrop the only difference i see is that i have to claim my tokens and that they doesn’t end in my wallet automatically. A Smartdrop like i see it shouldn’t be a 1/1 it should exclude exchanges for a start.

comment: littlebai21

The claim of tokens is just the simplest example of Smartdrop, I believe in the future there will be variety ways of Smartdrop. For example, it can be used in on-chain advertising marketing. You can get tokens by interaction, maybe a click or forward an information. The Smartdrop makes interaction reflects value. it can be operation very easily and can get benefit, so why not refuse using it?

4: lvwHOO

Answer: So this method of advertising will mostly benefit the users, correct? It is similar to a “pay per click” where advertisers pay content creators for every click on their ad (not pay just how many viewers there are). But the main difference is the users are rewarded because with ATP, they can own their own data and be paid for sharing their personal data.

comment: littlebai21

Yes, for example, in traditional internet advertising market, users are excluded from the profit chain of advertising ecological as they can only passively accept.

While for Smartdrop, similar to the TCP/IP interaction protocol, users receive airdrops through interaction, as the interaction reflects value, users have opportunity to get incentive by interactive advertising. As you said the form of interaction can include “pay per click” and so on. So SmartdroCp allows users to benefit from on-chain interaction advertising ecosystem.

5: vicky5690098

Answer: I think Airdrop VS Smartdrop just like the UDP VS TCP/IP. Compared with the traditional Internet advertising, advertising is a type of information dissemination of UDP. Users are excluded from the profit chain of advertising ecological as they can only passively accept. While for Smartdrop, similar to the TCP/IP interaction protocol, users receive airdrops through interaction, as the interaction reflects value, users have opportunity to get incentive by interactive advertising. Smartdrop allows users to benefit from on-chain interaction advertising ecosystem. Currently, the product form of Smartdrop is just the simplest example of on-chain interaction, but it create a native on-chain interactive world and will have more innovative application in the future.

6: weiht12:

Answer: I’m not think Smartdrop is smart. As a new thing, smart airdrops will definitely have an imperfect place. The current experience may not be as good as airdrops, but I am optimistic about its long-term development. Come on~ I want to know what benefits a smart airdrop has for our users. What can I get? — — a Nebulas fans

comment: icewatermelon007

Smartdrop is a new type of token delivery for users who participate in on-chain interaction. By participating in the interaction, can obtain the token. In addition to trading, I can participate in the interaction to make money.

comment: vicky5690098

Maybe it will have more benefits for enterprises, i think. If you put yourself on a boss place, you will find you need it for marketing. Of course it is still in the infant stage of what it is going to be, it`s not a complete stuff now, but i think for long term development, it may can be something.

7. Seanxu881011:

Answer: Airdrop is a common technical method for project promotion and user acquisition in the blockchain industry. It is usually initiated by the project party and deliver token to their users according to the address of the user account (usually an account on Ethereum). Smartdrop is a new type of token delivery for users who participate in on-chain interaction. By the value transfer of token, it encourages users to participate in on-chain interactive advertising. This is one of the Atlas Protocol product components of the on-chain interactive advertising.

8. BorisUlianov:

Answer: Why not perform both? You’ll have the best of both worlds. I see airdrops as an opportunity to kickstart the use of any coin or token, as it is always guaranteed that most of the beneficiaries will sell the received assets. If you want some engagement (and not just some freeloaders) try a trivia in the main Telegram group. In the other hand, smartdrops can be aimed to already engaged users as a way to receive rewards for their actions (interacting with DApps, using the blockchain somehow, etc). And you should try some rewards, like giving away some NAS (or ETH, or BTC, or a mix of them) in exchange for translating the whitepaper, or doing reviews. I always get some sweet money this way, enough to make a living out of it. I spend some of the ETH or BTC and hold the tokens as an already-made investment.

9. briton77:

Answer: I think it depends on the purpose of the new token distribution. If you want your community to be engaged somehow, then do the Smartdrop (although I don’t consider an engaged community to be one just because they need to be taking care of your coins and moving them around according to some timelines). If you want just to reward Nebulas users and attract attention to a new project, then do the Airdrop. I consider myself semi-engaged and yet missed to do participate because of too many hiccups — it’ll be these exchanges, wait for news, then it’ll be only this one. Then our twitter is blocked right when our users needed info, etc. It was not very clearly communicated how the Smartdrop will be executed until the last day or hours even.

10. tropdream:

Answer: I think airdrop is better because not all the Nebulas holders keep their eyes on Nebulas news all the time

comment: hschung

In my opinion, for the project party, there is no need to give airdrops to all addresses. Most of the projects prove the number of community users by airdrops their token to a certain number of addresses. But we all know that by this centered airdrop, the user number can be fabricated. So the project party refer their community supporters take the initiative to get their airdrop rewards. Thus can make the project party use their token more efficency.

In addition, the active application of is also fairer to the users who really care about the project. From the overall ecology, the token circulation after the airdrop can generate value for the project. If the majority receiver of the airdrops are “silent” users, then the token can not be well circulated.