As mentioned in the beginning of this article, the consumer data ecosystem and B2C engagement method is currently largely inefficient and broken. APEX Network is creating a disruptive blockchain infrastructure that solves this.

APEX Network will give power and ownership of data back to the customer through a method of private information and value exchange. These exchanges are between consumers and brands, that have enrolled in the program, across the entire lifecycle, from awareness, to engagement, to loyalty.

Apex Network believes there are three fundamental aspects that must form a bond to ensure long-term success of the project’s growth and longevity;

The technology and extent in which it can solve problems it was built for. It’s speed to market and the real-world adoption rate of the technology. The actual value delivered in a timely manner for long term sustainability.

APEX Network will do this in a decentralized manner in which the value is conserved and passed on both to the consumer & brand instead of being dissipated through middlemen networks. One core principle of the APEX platform is the 1-to-1 consent protocol between consumers and brands. This drives rich interactions and value — which implies trust, transparency, and mutual agreement.

Value is passed onto the consumer through rewards that can be exchanged for cash through the CPX token, and passed back to the brand in the form of new customer acquisition and increased loyalty.

For the enterprise, APEX is not a standalone data and interactions decentralized exchange, but it is also incorporated into a module connected to a full enterprise technology suite (NEXUS & iQ). This makes adding value efficient from the data acquired and the interactions that are facilitated.

For brands, APEX Network is integrated with their current flagship products and provides a full platform built off their proprietary blockchain, including the AI powered side of the enterprise technology suite.

APEX will be the leading blockchain infrastructure for the next generation of consumer applications. They will help solve and fully optimize incumbent problems in consumer internet and B2C interactions.

The solution for enterprises they are creating will enable agile creation of custom dApps on their APEX Nework’s blockchain platform. This will increase privacy and ownership of data, interactivity of consumer experiences, and connectivity of value.

The B2C market is one of the largest global mega-verticals, with B2C ecommerce alone expected to reach a size of $3,940 billion by 2022.

“Apex Technologies is on route to NASDAQ by 2020.” ~Founder of APEX, Jimmy Hu

The goal of APEX Network is to foster deeper 1-to-1 B2C relationships through their proprietary blockchain technology. This gives enterprises strategically improved ways to approach marketing, CRM, loyalty, and customer experience, while maximizing value obtained by the consumer in all B2C interactions.

By optimizing customer experience and supporting your customers in achieving the goals they set out for each stage in the product or service life cycle, you are providing value. In an economy in which brand loyalty doesn’t come easily, value is what holds the key to creating lasting customer relationships.

You might be wondering… what do all these terms mean? I know most may appear as dry jargon but I will break it down for you to comprehend.

In customer relationship management (CRM), customer life cycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.

A customer relationship system is made up from four different phases;

Marketing Customer Acquisition Relationship Management Loss/Churn

The marketing is when messages are sent to the target market to attract prospect customers. Prospects become acquired customers when they place an order. Resell processes increase the value of existing customers throughout relationship management. Inevitably in time the company may lose a customer during the last phase. They then need to establish which lost customers are of most value and begin the win-back process.

Customer lifecycle management (CLM) is the measurement of multiple customer related metrics. Analyzed over a period of time, this an accurate indication of the performance of a business.

B2C is a process for selling products directly to consumers. As such, the typical B2C sales cycle has a much shorter sales cycle than the typical business-to-business (B2B) sales cycle.

To this day, we have seen it come to bottlenecks on both ends with current technologies that do improve engagements but do not change the nature of the B2C & B2B engagement model. CLM is often a tricky task even for large established enterprises with a strong IT and data strategy.

The existing structure of this data value chain creates an issue surrounding privacy, compliance, security, cost-effectiveness, transparency and quality. A paradigm shift is needed in which value is balanced and driven by trust and balanced benefit-sharing.

APEX Network is also focused on connectivity (connected information as well as connected value). Information and data, when transacted using fair and transparent protocols, can facilitate B2B data-level collaborations and exchanges as well as enhance B2C interactions during the experience.

Likewise, it connects and enables the exchange of brand-assets, such as tokens (CPX) and loyalty points (for discounts between brands), on a seamless platform. This focus provides a turnkey gateway to alliances and commercial partnerships involved that previously required manual arrangements.

Brands and enterprises will be able to quickly build and deploy decentralized applications for many different use cases across the customer lifecycle. This will include and is not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights.