Losing customers? Bring more people to your platform with data-driven insights and automated retargeting

Use People Data to Keep Customers Engaged

People data is defined as a collection of data points on people and organizations. For any company, people data is the key to acquiring more customers, personalizing customer interaction, and increasing retention.

Moreover, enhanced data is clean, structured, and free of errors. The completeness and integrity of enhanced data enable companies to quickly leverage the data to yield results. So how can data be used to retain customers? By querying for specific parameters, a company can pull a personalized dataset an use it to systematically identify, track, and target customers. Using an analytical approach to outbound leads will lead to higher retention rates.

Strategies for 100% Customer Retention

Common pain points companies experience:

Recruitment, HR, and Marketing companies manually sift through customer accounts to identify areas for retargeting. Without data, Recruitment, HR, and Marketing companies manually sift through customer accounts to identify areas for retargeting

Engineering teams are unable to train machine learning algorithms for automation due to a lack of information on existing customers

If a company loses an opportunity during a nurture or email drip campaign, without data they are unable to track the point of exit in order to reduce bounce rates

Companies struggle to generate insights about their customers’ behavior and don’t have strategies for upselling and follow-ups

Solutions:

Use people data to know when it’s the right time — with data for contact information, education history, social media, interests, and more, a company can segment customers into specific niches. From there, they can identify customers with the highest CLV (customer lifetime value) and strategically retarget at a moment of high engagement

— with data for contact information, education history, social media, interests, and more, a company can segment customers into specific niches. From there, they can identify customers with the highest CLV (customer lifetime value) and strategically retarget at a moment of high engagement Embrace automation and eliminate busy work — with an automated platform, companies can interact with existing customers and re-engage them with data-driven content marketing, Advertisements, email drips, and social media

— with an automated platform, companies can interact with existing customers and re-engage them with data-driven content marketing, Advertisements, email drips, and social media Develop a plan for long-term, sustainable insight generation — as more customers sign up for a product or join a service, their commonalities and differences are constantly analyzed, enabling companies to discover purchasing patterns, measure interaction frequency, and more

A Customer-Centric Future Ahead

Data-driven marketing is the future. Companies from every industry are turning to data to improve customer retention. These solutions are enabling companies to determine church risk, dominate personalized interaction and monetize customer opportunities.