There are many ways to communicate an architectural project, some more successful than others. One of them is 3D rendering.

If you are looking to make your business more appealing, or if you want to try to impress your clients even more, investing in 3D rendering may be exactly what you need.

The following considerations will help you to identify the benefits of 3D rendering.

1) What is 3D rendering?

3D rendering is the process of creating a realistic and high detailed image using computer software.

3D rendering can be used in many fields, such as design, building, but also advertisement and entertainment. In other words, it’s the way to turn ideas into images.

Turn your ideas into images

2) 3D rendering helps people to imagine the space in a completely different way

Do you think a plan is enough to properly communicate a project?

Many of your clients could struggle to read architectural drawings. Being sure that people fully understand the space you designed is essential.

It is at this point that 3D rendering becomes a very useful tool. The client can visualize the space without ever having to step foot inside of it. As a result, the image will eventually lead to further design ideas because of a better spatial understanding.

The image will not only be helpful to you but especially to your client because he will feel comfortable in the choice of materials, finishes or furniture.

An image speaks a thousand words.

An image speaks a thousand words

3) A powerful marketing tool

Rendering is great for marketing a new project. Imagine a real estate development, a refurbishment, a landscape project, or even just an interior. An engaging image can advertise more than anything else. For example, it can increase pre-sales in real estate just by scaling up the image into a brochure.

For architects and designers could be a way to showcase quality designs through an image, especially when you’re in the early stages of a business, and you’re trying to get your first clients.

3D rendering can also be very useful for manufacturers. Imagine furniture or kitchens makers, they can easily create images of their products, through which improve their new design line or make an effective advertisement.

A powerful marketing tool

4) Consider the benefits of 3D rendering

These considerations explain why 3D rendering could be the next gamechanger for your business.

This points will motivate you to get the best 3D rendering. You can do it easily, on many platforms, where you will find affordable and good quality 3D designers.

Summing up, the main benefits of 3d renderings: