India's leading ecommerce company Flipkart has decided to go app only from September, according to a recent report.The company's chief product officer Punit Soni informed employees about this development at a recent town hall meeting, the TOI report said.ET had earlier reported about Flipkart's plan to move to an app-only format within a year. With over 75% of Flipkart's traffic coming through mobile devices, the company's move comes as no surprise.By going app-only, ecommerce companies will be able to track their customers and they shopping patterns better.In May, Flipkart-owned online fashion store Myntra shut down its website for an app-only model . Following this move, the online fashion store reportedly witnessed a 10% dip in its sales. Myntra 's decision in favour of a mobile app-only presence was based on the fact that by April, nearly 90% of its traffic and 70% of its business was coming from mobile phones," said Myntra CTO Shamik Sharma at the recently help ETtech meetup Earlier this week, the Tiger Global-backed company launched an image search option on its mobile app that will allow customers to click a picture and search for similar products on FlipkartETtech recently conducted a meetup - with Myntra CTO Shamik Sharma, Ex-CEO of FreeCharge Alok Goel, Amit Somani of AngelPrime and Brij Bhasin of Rebright Partners - to discuss whether startups in india should kill their web presence to focus only on their mobile apps or the web platform continues to be important for them.Watch the entire debate in the video below: