Brett Molina

USA TODAY

Sony is expected to launch its virtual reality headset this fall, said GameStop CEO Paul Raines during a television interview.

Appearing on the Fox Business Network show Mornings with Maria featuring Maria Bartiromo, Raines talked about GameStop's business and plans to work with Sony on PlayStation VR, as well as Oculus and HTC to offer their virtual reality headsets in stores.

The interview started with talk of a GameStop survey showing nearly 70% of Americans would enjoy doing their taxes more if it were like a video game. At the 2:41 mark, Raines notes the likely arrival of PlayStation VR. "We will launch the Sony product this fall, and we are in discussions with the other two players," said Raines to Fox Business.

The fall timing would make sense, since many video game publishers and console makers generate a large chunk of their revenue during the holiday season. Sony has yet to officially confirm launch timing or a release date.

Sony is one of several companies preparing to launch their VR devices this year. The first pre-orders for the Oculus Rift roll out next month, while HTC starts accepting pre-orders for its Vive headset on February 29.

Meanwhile, other big names are reported to jump on the VR bandwagon. Both Apple and Google are rumored to be working on separate high-end VR devices.

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