It’s amazing how designers have to treat one and the same theme in so many variations. Some of the schemes are repeating themselves, but as a general – there’s a big variety that might be useful for every logo and corporate designer. As we can see – there are certain trends last years – like the usage of curves, reminding of the USA flag. They start using this curves better and better. Angles and length are different, much more attractive last years. Also almost the complete lack of photos – in compare of the campaigns during the 60’s. Pay extra attention to the different variations of blue. Some are more warm, some – more cold and strict. The usage of an extra color except the red and the blue is very rare and it’s primary yellow, green, black and orange. Once in 1972, Muskie uses as a background color dark purple. In some of the cases bellow “brown” appears, referring to the colored americans, I believe. The “Obama” designs are definite one level higher. In 1988 there are 10 banners / logos that bet on the white color. In 2008 they are barely 3. As we can see the patterns, I predict that on the next elections white will be on the stage again.

Most popular symbols are : flag, star, eagle and the number of the year of the elections. Though there are brave usages of cowboy hat, street sign and heart-shaped key. And , yes, let’s don’t forget the signature of Mr. Hatch in year 2000. May be more signatures will appear in future, who knows, as long as creative logos and shapes like those of Mr. Obama.

The source of all these logos is 4president.us . Visit the website to see more political design materials.

To read more, check out the following links:

www.logoblog.org/wordpress/us-political-campaign-logos/

www.37signals.com/svn/posts/522-presidential-candidate-logos-politics-as-usual

www.aiga.org/content.cfm/the-dreary-art-of-presidential-elections

www.kolbrenerusa.com/blog/index.php/2007/08/08/campaign-logos-2008