What's your job description, in your own words?

The Head of COPA90 role means I stick my nose into other people’s business - I mean that in the best possible way! I'm here to drive us forward into exciting new areas, work with some exciting and progressive brand partners and ensure we tell brilliant stories, across our various platforms.

What was the idea behind COPA90?

COPA90 took a fan-centric perspective right from the start at a time when it just wasn’t done. Now it’s been much mimicked to have that point of view from the fans and be on behalf of the fans but six years ago, that was novel.

We did that very literally by turning the camera back round onto the fans and creating a football business without broadcast rights that was about the fans and the supporters. It was about everything outside of the 90 minutes. That was where it started.

We were born on YouTube and today we use Facebook, Snapchat and a wide variety of platforms to get brilliant storytelling out to our fans whilst working with big global brands including Adidas, Pepsi Max and Hyundai.