(Image: Fitbit)

Fitbit announced the new Fibit Alta, a modular activity tracker that provides all-day tracking in a form factor designed for comfort and style.

Fitbit is the Kleenex of the wearables market and as ZDNet's Jake Smith recently wrote it is the king of fitness tracking. The Fitbit Alta looks to replace the Fitbit Charge with all of the functionality found in the Charge, in addition to move reminders, a more capable OLED display, smartphone notifications, and replaceable band options.

(Image: Fitbit)

Last year I gave my mom a Fitbit Charge and she enjoys wearing it every day to track her activity, but it's a bit clunky and has an integrated band. The new Fitbit Alta looks like a perfect tracker for those who want a more elegant wrist-based solution. The Fitbit Alta has a satin finish, stainless steel body, with band options that include classic fitness polymer ($29.95), premium leather ($59.95), and a hand-polished bangle ($99.95).

In addition to a sleeker form factor than the Fitbit Charge, the Fitbit Alta offers reminders to move, SmartTrack automatic exercise recognition, weekly exercise goals, automatic sleep tracking, call/text/calendar notifications, and a battery life of up to five days.

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James Park, CEO and co-found of Fitbit stated:

Fitbit Alta will turn heads as our most fashionable device yet. The attractive, versatile design of this new fitness tracker fits seamlessly into daily life - from the gym to the office to a night out. Alta features the everyday tracking Fitbit is known for, along with innovative and purpose-built features that push users to do more. Paired with our large, engaged global social community, Alta is an exciting product for everyday users who are looking for a simple way to stay motivated and connected, that also fits with their personal style.

The small OLED display provides the time, activity status, and notification information. You tap the display to access your stats.

Wearable guru, Ray Maker (aka DC Rainmaker) has an early look at the Fitbit Alta so make sure to check out his hands-on take on this new activity tracker.

Now that we have seen the Fitbit Blaze and Fitbit Alta, I look forward to the Fitbit Surge successor that will hopefully have many of the Blaze elements, along with GPS for run tracking. I would also like to see Apple Healthkit integration, but I'm not holding my breath for that one.

Stay tuned tomorrow for my post capturing a couple years of experience with wearables and my recommendations for an optimal routine.