Microsoft has said that HoloLens would become an entire category, not just something it'll sell by itself. The technology isn't fully immersive like regular virtual reality (VR), but instead uses the glasses to insert simulated objects into the real world. The software giant has promised to release a developer version of HoloLens early next year for around $3,000, a price that's sure to weed out the not-so-serious. So far, however, Microsoft has only shown off the tech in very cool, but highly curated and possibly enhanced demos. It now appears that third-party OEMs like ASUS are buying into the hype.