Team messaging service Slack is set to unleash its first major ad campaign across the US and the Web. The creatives feature a riot of colors, sweets, animals and happy white-collar employees.

Accompanying the eye-popping imagery are stats on how Slack helps cut down on meetings and email, and boosts productivity. Those numbers are based on research the company did over the summer to learn how its app benefited users.

Credit: Slack via Adweek Credit: Slack via Adweek Credit: Slack via Adweek

The $2.8 billion company’s ads will appear on billboards in Minneapolis, Milwaukee, Cleveland and Charlotte, NC soon, as well as in Web banners and in print publications.

➤ Slack Just Took Over 4 Cities With Its First Big, Extremely Bubbly Ad Campaign [Adweek]

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