The latest Counterpoint Research report focuses on smartphone shipments in India for the period between April and June. 37 million units were moved during Q2 which is a new record and a sizeable leap compared to the same period last year.

BBK group which encompasses Oppo, vivo, Realme and OnePlus is the largest smartphone manufacturer in India with a 30% combined share. Asus, Nokia HMD, Realme and OnePlus are the fastest growing brands on a yearly basis.

Xiaomi is yet again the top smartphone brand in India with 28% market share thanks to its expanding device portfolio and offline sales initiative. Samsung occupies the second spot with 25% which was aided by the refreshed Galaxy A and M lines, while vivo completes the top three with its 11% market share thanks to strong sales of its Y91 series. Rounding out the top-five are Realme and Oppo from the BBK clan.

Associate Director Tarun Pathak, added that the wide availability of adequately spec'd phones from different manufacturers in the entry and midrange sector is the main reason for smartphone shipment growth in India.

In India, the pricing sweet-spot for consumers has moved to INR 10,000-20,000 price band and it will remain the biggest contributor in the India smartphone segment this year. Brands are focusing on bringing the latest premium level specifications such as notch display, full-screen view, multiple rear cameras, pop up selfie feature and in-display sensor technology in this segment to stimulate consumer demand. - Tarun Pathak (Counterpoint Research)

On the other end of the spectrum, the premium smartphone category was dominated by OnePlus which edged out Samsung thanks to strong demand for its OnePlus 7 duo.

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