The daughter of former prime minister Kevin Rudd has become a popular Chinese mummy blogger and baby formula businesswoman.

Jessica Rudd, a lawyer, author and former columnist for CLEO magazine, sells shiploads of organic products to China, where she used to live.

Her export company Jessica's Suitcase hawks paw paw ointment, coconut oil, sunscreen, mosquito repellent, baby toys and goat's milk infant formula on a top Chinese website.

'I know what it's like to be a mum in China,' Ms Rudd said in a smiling promotional video spoken in both English and Chinese.

'I lived there for five years, my little girl is three. And I was worried when I looked outside at the pollution.'

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Mother-of-two Jessica Rudd is pictured with her daughter, Josie, in a promotional video for her company

Ms Rudd runs a business through major Chinese online retailers where she sells popular Australian products

Ms Rudd has more than 20,000 followers on the Chinese social media website, Weibo

Rubbing shoulders: The businesswoman is seen with Jack Ma, the founder of Chinese retail behemoth Alibaba. She sells her products on an Alibaba site called TMall Global

The country's former 'first daughter' is using Chinese social media - such as the website Weibo and a 'mummy blog' on major online retailer JD.com - to hawk her wares to millions of consumers.

The enterprise apparently sells thousands of tubes of paw paw ointment each month as well as organic infant formula and tampons.

It appears to be going well, with Jessica's Suitcase cracking $100,000 in sales in its first month alone, according to The Australian Financial Review.

CT Johnson, managing director of Cross Border Management, said many organic companies have turned to China because of the popularity of Australian pharmaceutical and healthcare products.

'Australia has a very clean, green and high quality reputation when it comes to these kinds of goods,' Mr Johnson said.

'China itself has a very bad reputation around producing those things. They've had a number of scandals', including the 2008 baby formula contamination crisis where six babies died.

Jessica Rudd's fledgling business reportedly made $100,000 in its first month of sales alone

Ms Rudd, with husband Albert Tse, lived in Beijing for five years between 2009 and 2014

Ms Rudd regularly posts pictures of her family to her Chinese social media account, which has 20,000 followers

Ms Rudd regularly posts about her two children, Josephine and McLean (left). The mother and her daughter spend time together on right

Family: Ms Rudd is the daughter of former Labor prime minister Kevin Rudd - the country's first Mandarin speaking leader - and his millionaire businesswoman wife Therese Rein

Ms Rudd (centre) with daughter Josephine, husband Albert Tse and parents

Ms Rudd lived in Beijing with her husband Albert Tse from 2009 to 2014, and the couple had a baby, Josie, during that time.

She launched the business in mid-2015 with the support of Mr Rudd, who cheered the company's arrival to his considerable Weibo following of 600,000 people.

In the few interviews she has conducted about the business, Ms Rudd has spoken of how she grew up with Chinese culture in her life - her father being the first Australian leader to speak Mandarin.

Ms Rudd apparently had the idea when she noticed how her Chinese friends were always interested in the products she brought home with her from Australia.

And with the advice of her entrepreneurial mother, Igneus founder and millionaire Therese Rein, she runs the business from home.

Speaking to the blog ChinaBites last year, Ms Rudd said: 'We want to earn the trust of the Chinese customer.'