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A sports fan celebrating his team's historic win has become so swept up in their victory parade that he actually ate HORSE POO.

The unnamed man was filmed getting into the spirit of the winner's event for the Cleveland Cavaliers basketball team.

The team, which includes sports megastar LeBron James , has been the subject of what many refer to as a 'curse' since 1964.

The superstition involved the Ohio city and its major league sports teams including American football, basketball and baseball.

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But thanks to the efforts of James and his team mates, the curse has been deemed broken as the Cavaliers won the 2016 NBA Finals, ending the 52-year drought for professional team sports.

(Image: barstoolsports)

And, it appears, the emotional was too much for this baseball cap-wearing fan, who grabbed a handful of horse poo from the street after the victory parade and ate it.

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After the first mouthful, he then threw some in the air and caught it proudly in his open mouth.

(Image: barstoolsports)

The tweet has been shard more than 4,300 times.

One commenter quipped that it was a "Cleveland delicacy", while another added: "I'm scarred for life."