Peloton stock fell by about 9 percent on Tuesday, the day after online outrage about the ad came to a head. (Over all, the stock market was down about 1 percent on Tuesday.)

Despite speculation about the stock price drop and rumors that the ad could be taken off the air, Peloton does not believe that any stock movement was tied to the adverse response to the holiday ad. The company stated that it stood firmly behind the commercial.

“We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them,” a company representative said in a statement Wednesday.

“Our holiday spot was created to celebrate that fitness and wellness journey,” the statement said. “While we’re disappointed in how some have misinterpreted this commercial, we are encouraged by — and grateful for — the outpouring of support we’ve received from those who understand what we were trying to communicate.”