Committed to the mission of “Music & Artist for Healing,” comforting and inspiring people around the globe through our music and artist, Big Hit Entertainment continues to make new innovations to the music industry business model. Big Hit strives to become the world's best music-based entertainment lifestyle platform company.

Big Hit places our highest priority on global trend-leading “content” and our key customer, “fans”. The company continuously strives to satisfy our customers with high standards and constant improvement.

Artists under the Big Hit label include BTS, referred to as “The Beatles of the 21st century”, “global super-rookies” TOMORROW X TOGETHER, and “soul ballad singer” Lee Hyun.