French luxury house Louis Vuitton is not one to mess with, especially if you're going to use its name to sell fried chicken.

The owner of South Korean fried chicken restaurant "Louis Vuitton Dak" — tondak in Korean means whole chicken — has been ordered by a district court to pay a 14.5 million won ($12,750) fine to Louis Vuitton for using its brand name.

The hefty fine was slapped on the owner identified only by his surname Kim, after he failed to comply with an earlier court ruling that banned him from using the Louis Vuitton brand name for his business.

According to The Korea Times, the logo for "Louis Vuitton Dak" also bore a close resemblance to the luxury brand's logo.

Louis Vuitton had taken the matter to court in September last year, citing the "Unfair Competition Prevention and Trade Secret Protection Act" violation. It claimed that Kim using its name for a fried chicken restaurant was damaging the brand's originality and devaluing its prestige.

The Seoul Central District Court ruled in Louis Vuitton's favour in October and ordered Kim to pay 500,000 won ($440) per day to the brand if he continued to ignore the terms of the order.

Still adamant on being tongue-in-cheek, Kim changed its business name to "chaLOUISVUI TONDAK," which unfortunately did nothing to appease the brand.

Louis Vuitton followed up by requesting Kim pay 14.5 million ($12,750) for using its name for 29 days.

Despite Kim's argument that the second name was significantly different, the court ruled against him on Sunday and ordered him to pay up the stipulated amount.

The court's statement is as follows: "The (Korean) name, which plays an important role in making a distinction, is still read in the same way, so we cannot say that the new name lies beyond the scope of the court's ban."

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