Let July 17, 2016, forever be known as the day Kim Kardashian proved her worth to those who would say she's famous for doing nothing, because on that day, she proved that she could do at least one thing: Ruin Taylor Swift's reputation as a pristine angel in an industry otherwise populated by schemers, liars, and monsters. Throughout the "Famous" saga (which has been playing out for five months now), Taylor has maintained that she did not give Kanye West permission for the line, "I feel like me and Taylor might still have sex / Why? I made that bitch famous." Thanks to a possibly illegal video posted on Kim's Snapchat, that narrative has, at least in part, been proven untrue. Kanye did call Taylor, Kanye did get Taylor's permission, and Taylor expressed enthusiasm for the lyric and gratitude for the call. She claims that this proves nothing because Kanye withheld the "that bitch" part, but does it even matter? Taylor is caught in a lie, Kanye is not the bully she's always painted him to be, and "the narrative" that Taylor mentions has been completely upended.

Throughout her career, Taylor has made few missteps, but Kim's Snapchat exposé is a blow to her reputation that cannot be ignored. The "Famous" saga will go down as the thing that finally caused Taylor to lose control, that finally proved she's just as obsessed with artifice as everybody else, all while pretending to be "real" and "down to earth" and "grounded." Even her response to the video, presented as off-the-cuff and raw in an iPhone note, seems to have been preplanned — there's that telltale search bar in the upper left corner, and the light text underneath showing that maybe this wasn't the only draft. Before that, there was the suspicious timing of her relationship with Tom Hiddleston, revealed the same week that Kim first mentioned the video in her GQ cover story (which Taylor knew was coming because it included a response from her publicist).

Taylor has a history of playing the underdog, despite the fact that she hasn't actually been one since the release of 2008's Fearless, which established her as a phenomenon. It became the best-selling album of 2009, gave her a couple of crossover hits ("Love Story" and "You Belong With Me"), and earned her a Grammy for Album of the Year. Around the time Speak Now debuted and started racking up awards, the Taylor Swift Surprised Face meme became a thing, because at that point, it was hard for anyone with a loose grasp of awards-show politics to believe that Taylor really felt shocked every time she won a trophy.

One of Speak Now's biggest songs was "Mean," a catchy tune about letting haters' opinions roll off you because one day, you're going to be rich, famous, and living in a big ol' city. Eventually Taylor, who at that point was already rich, famous, and living in a big ol' city, admitted that this song was partially directed at a critic. She didn't get specific, but the internet figured out that it was Bob Lefsetz, who said she should have used AutoTune during her 2010 Grammys performance with Stevie Nicks. Whether or not she did sing off-key is beside the point; the point is that his words hurt her and she decided to write about those feelings, which is her job.

But Taylor is smart, and nothing she does is without calculation. She doesn't have to tell you it's Bob Lefsetz for you to know it's Bob Lefsetz, and if anybody asks her if it's Bob Lefsetz, she has plausible deniability because she never said his name — you did! It's how all of her songs about past boyfriends work too. She never has to explicitly say "All Too Well" is about Jake Gyllenhaal, because you can use context clues and her infamous "secret messages" to figure that out. She doesn't have to mention Kanye's name in her Grammys speech for you to know that she's talking about him, because you already heard him rap that he's the reason she's famous. That Taylor might be the mean one for indirectly directing her Nation's ire toward a writer who will never, ever have the same amount of power as Taylor Swift isn't even something you can say, because wasn't that so rude what he said about her?

Back in 2013, Taylor repeated her wronged-woman performance after Tina Fey and Amy Poehler made a joke about her dating habits during the Golden Globes. Taylor famously quoted Katie Couric in Vanity Fair and said, "There's a special place in hell for women who don't help other women," thus kicking off her years-long misinterpretation of what feminism actually is. Tina and Amy had every right to mock Taylor, an adult and a public figure, on an awards show where their literal job was to mock people, and yet Taylor managed to shift the narrative into one where two of Hollywood's most outspoken feminists had bullied her, a multimillionaire pop star who — reminder! —had not even publicly called herself a feminist at that point. (If only she'd stayed silent and spared us several years of "stop pitting women against each other" tweets.)

There are plenty more examples of Taylor playing the victim through the years, all while, and this cannot be repeated enough, she is not actually a victim. Last year, when Nicki Minaj pointed out that MTV's VMA nominations celebrated "women with very slim bodies," Taylor interpreted Nicki's words as a dig at "Bad Blood" and asked why she was — get ready — pitting women against each other. Nicki was trying to make a point about racism and appropriation in the music industry, but even after stating that she was not addressing Taylor, Taylor still made it about her. They ultimately made up and performed together at the VMAs, but the damage was done.

Grizzly Bear's Ed Droste also attempted a Kim-esque unmasking of Taylor last year, claiming that he had "firsthand experience" of her duplicity, but got nothing for his efforts except Twitter abuse from Taylor Nation. Just last week, Calvin Harris called Taylor out for her team's reveal that she cowrote "This Is What You Came For" under a pseudonym and questioned why she felt the need to keep painting him as a bad guy even after both parties had moved on with their lives. Pretty much everyone has questioned her very public relationship with Tom Hiddleston, given Taylor's repeated assertions that media coverage has ruined her relationships and prevented her from behaving like a normal young woman. If Taylor hates having her dating life dissected in the public eye so much, then why is she hanging out with Tom in such heavily trafficked areas and letting him wear a tank top that says "I <3 T.S.?" Whether the relationship lasts or not, you can bet she'll give another interview during her next album cycle that equates simple reporting on her personal life with slut-shaming. (Unless Hiddleswift turns out to be a set-up for a music video, in which case, pass the popcorn.)

It is this pattern of behavior that makes people dislike Taylor Swift. Few people — critics, civilians, or otherwise — try to deny Taylor on the grounds of her songwriting capabilities or her talents as a performer. It's so unfashionable to question these things that last year, when Ryan Adams released a song-by-song recreation of 1989 because he loves Taylor's music, some critics portrayed his labor of love as an unnecessary attempt to explain or justify Taylor's popularity. But this narrative of Taylor — recently named Forbes magazine's highest paid celebrity of 2016 — is played out and annoying, and it's the reason "#KimExposedTaylorParty" and "#TaylorSwiftIsOverParty" trended on Twitter. Taylor has always tried to have it both ways, playing an untouchable, powerful businesswoman one minute, and a vulnerable, girlish striver who still has to fight for respect the next.

Kim's Snapchat may finally end Taylor's reign as the queen of the underdogs, because it proves once and for all that she is not and has never been an underdog. She's a shrewd entrepreneur who'll do anything — including lie — to protect her image. And that's fine! Do what you have to do to stay ahead. But don't pretend that every move isn't calculated, or that you're just a normal girl doing normal girl stuff with her normal girlfriends, struggling to prove yourself in a world that just doesn't get you. As Kim proved last night, it's just not cute anymore.

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Eliza Thompson senior entertainment editor I’m the senior entertainment editor at Cosmopolitan.com, which means my DVR is always 98 percent full.

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