DALLAS (SMU) – SMU Athletics and SMU are launching a state-wide branding campaign, featuring billboards, train and bus wraps and airport signage. Nearly 20 billboards will go up across Dallas, Houston, Austin, San Antonio and Waco, while Dallas public transportation and Love Field will also get SMU branding."One of the roles of college athletics is to provide positive visibility and instill a strong sense of pride for SMU and the Dallas community," said SMU Director of Athletics. "These efforts will dramatically increase the exposure of our brand to fans, alums, potential students and the general public."Multiple DART trains and buses will be adorned with SMU football and men's and women's basketball student-athletes, with over 100,000 Metroplex residents riding DART daily.Another highlight of the program will be a 12-foot-by-12-foot sign at Dallas Love Field, where any of the 325,000 weekly travelers entering or leaving the terminal will be greeted by SMU branding."As I've said since the day I was hired, we are focused on the state of Texas," said SMU Head Football Coach. "This exposure will only help us as we spread our brand across Texas, and I know Coach (Tim) Jankovich, Coach (Travis) Mays and all our coaches are as excited as I am about this project."The five-month project would not have been possible without the generous support of donors, including Bill Hutchison, Dick Anderson, Steve Lindley, Bill Armstrong, Steve Folsom, Bruce Robson, Steve Arata, Luke Crosland and others, and the hard work of another SMU alumnus, Lott McIlhenny.Those interested in giving to this or other SMU Athletics projects are invited to contact Matt Peters at 214-768-7009 or mjpeters@smu.edu.