Showrooming describes the act of examining goods in a brick and mortar store but making the actual purchase online. In the age of smartphones, tablets and ubiquitous price information, showrooming has become a real issue for traditional retailers.The above infographic, created in cooperation with the American Association of Advertising Agencies , illustrates how and why consumers engage in showrooming. Understanding the motives behind showrooming is crucial for retailers who want to convert showroomers into buyers.