This is one of those stories in which the less I write, the more the quotes are allowed to breathe and the more you'll be filled with a sense of wonder (and, perhaps, other strong emotions). So let's get started.

The idea to launch a brewery and Sons Beer came organically through the trio’s close friendship.... Carlo Mondavi, Jacob Busch and Elliott Taylor are the sons of some of the most well-known names in the business. Mondavi, 37, is the son of vintner Tim Mondavi and grandson of legendary Robert Mondavi; Taylor, 27, is the son of restaurant builder Ronald Lee Taylor; and Busch, 28, is the son of Peter W. Busch and part of the legendary Budweiser brewing family.

Three scions of famous families have launched the latest craft brewery in the US. They hired a brewer. And they built this project around a profound vision.