There are many personalities in the online world. But what happens when one of these individuals becomes an aggressor? John Kuckian is a well-known commentator who has grown a devoted following through cult-like tactics and has demonstrated hypocrisy through his videos.

John Kuckian is a commentary YouTuber who focuses on “exposing wide-spread evil, with a little tea on the side”. His rise to YouTube fame has been successful; he developed a mass following through common cult tactics despite his blatant hypocrisy.

Using this guide, I will be discussing the tactics that John Kuckian has used on his beloved “Kuckifam”.

EMOTIONAL HIGHS

“Cult tactics include creating emotional highs in destructive cults to create euphoria, compliments from the leader, especially in public, and sometimes just believing that what they’re doing is changing the world”.

John Kuckian has led his followers to believe that they are truly changing the world by exposing beauty influencers through credible evidence. Although he provides evidence for his statements, there are insults that are thrown at the individuals under his scrutiny. He advocates for his followers to never bully the person of interest, yet does so himself; normalizing the things he says and leading viewers to believe that the person of interest deserves the hate.

Having our channel build on love, respect, honest and positivity means the world to me. I am SO greatful for you and your attitudes. 💖 — titty kuckian ☕️🌝 (@johnkuckian) January 21, 2017

“These emotional extremes place a huge burden on the member, psychologically and physically. It also makes it very difficult to think critically and make decisions when there is such an emotional overload”.

LOADED LANGUAGE

“The group members feel understood because they all use the same words and it generates a sense of camaraderie”.

John Kuckian has developed phrases that his followers frequently use; commenting on videos with the phrase, retweeting the phrase when it is posted on twitter, etc.. People who have not come across his content are bombarded with the insignificant use of the word “titties”, many not understanding the meaning. People in the “Kuckifam” use it to express their shock or excitement to a new scandal.

“New people may feel left out and often want to learn what the words and phrases mean, drawing them deeper into the mindset of the cult”.

TITTIEEEEEEEEES — titty kuckian ☕️🌝 (@johnkuckian) February 26, 2017

now I guess all the titties are out in the open 💨 see how truthful your idol is when he's this desperate to bury his racism 😂 — titty kuckian ☕️🌝 (@johnkuckian) February 20, 2017

tittiiieess, RT if u offended — titty kuckian ☕️🌝 (@johnkuckian) February 17, 2017

@johnkuckian make my titties so shook that my bra rips — Sghost 🌸 (@shaaaneliz) February 17, 2017

ELITIST MENTALITY

“As part of cult tactics, members are made to feel special. They are part of an elite group that is going to, for example, change history, save the world, change humankind in some way or be saved by god”.

John Kuckian believes that his YouTube channel is based on the premise of “exposing wide-spread evil”. By using this language, his viewers begin to believe that they are doing the world a favour by advocating for his actions, whether they are malicious or not. John unifies his fans by putting them on the same pedestal as him, leading them to think that they are responsible for his actions, as well.

i love you so much. you're the friend that's always there whenever i need someone, and that means the world to me. thank you xxx — titty kuckian ☕️🌝 (@johnkuckian) January 27, 2017

For anyone asking questions about the tana investigation, if you know my channel you know I don't take sides and you are my priority! — titty kuckian ☕️🌝 (@johnkuckian) January 26, 2017

i was thinking like full on candle lit dining table, we can make it really romantic!! could be cute? lets be single together xx — titty kuckian ☕️🌝 (@johnkuckian) February 12, 2017

CONCLUSION

John Kuckian “investigates the wide-spread evil” of popular influencers on YouTube, but is an influencer himself. The premise of his YouTube channel is to expose beauty influencers for deceiving their viewers, yet John Kuckian is abusing his power and privilege at the same extremity he believes others have. Is John Kuckian creating a cyber cult? YOU DECIDE!