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It’s become almost commonplace for black men to publicly criticize and berate black women. Indeed between Tyrese (read HERE) and Rickey Smiley (Read HERE), we are tired of constantly being under attack. Likewise, the recent video of a black woman being beaten by Asian shopkeepers still has many a black woman feeling wary of entering asian-owned beauty supply stores (watch the video HERE).

Which is why KeraVada’s CEO, D. Ware’s, decision to remove his products from a beauty supply store was so needed.

When he discovered that black women were being mistreated at KS Beauty Supply in Houston, Texas, Ware walked into the store, purchased all of his products on the shelf, and told the shopkeeper that they were no longer permitted to carry his products.

Watch the the video Here:



Shop Keravada products HERE. Visit this post for a list of black-owned beauty supply store HERE, and Black-owned haircare products HERE.

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Hey, Boo! My name is Lisa and you’ve stumbled upon my own little corner of the world. I’m a 30 something-year-old writer/mother/wife who happens to love lipstick, high heels, blackness, and the truth. You’ll find a mix of everything on this site, so I won’t bore you by trying to define this space. I hope you stay awhile!

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