- Nintendo in the top spot

- generated 47.8 percent of the industry’s digital SOV

- spent $8.2 million on three ads that ran 1,169 times

- 170 million TV ad impressions

- most popular spot was the Super Bowl ad “Believer,” featuring music by Imagine Dragons

- this ad accounted for 67 percent of the brand’s digital activity

- Nintendo ads collected 15.5 million online views, over 268,000 social actions, and over 42,000 searches