The move is an attempt to overcome perceptions that Chinese-made clothes are poor quality, the South China Morning Post website reports . Instead, clothes are being labelled "made in PRC" - the People's Republic of China - because many Japanese customers don't know what this stands for, the website says. Japan's Consumer Affairs Agency says despite the term being lost in translation, there's nothing to stop Chinese companies from changing their labels. In response, Japan's clothing industry is planning a new label of its own. The "J Quality" tag will be attached to clothes if weaving, dyeing and sewing are all carried out domestically, according to a Kyodo news agency report . It's hoped the tag will encourage people to spend more on "high quality domestic products" rather than buying cheaper imports, an industry official is quoted as saying.