*UPDATE* Another release has now been issued to address the BlackBerry ID issue. If you were experiencing that, go ahead and grab the newer download.

Just in time for the holiday gift-giving season, that new and improved BlackBerry App World experience we've all been waiting for is finally here... well, in the Beta Zone at least. This week, App World Version 3.1.0.38 hit the BlackBerry Beta Zone and is ready for you to try your hand at gifting and begging for apps.

What's New in 3.1

Gifting/Begging - allows you to request that a friend or family member pay for any application within App World.

Content Rating - allows content providers to rate the maturity level of their content and for you to filter content based on their desired level

WiFi Only Support - will allow App World to still operate when a you only have a WiFi connection

New Language Support - Simplified Chinese, Traditional Chinese, Korean, Thai, Indonesian, Vietnamese, and Dutch

Check out more in the BlackBerry Beta Zone