Search Engine Optimisation in Glasgow

What is SEO

Today, when we need to solve a particular problem or require a specific service, we search for a company that can offer a solution, in a very different way than in the past. Most people search for the answer on Google.

SEO or search engine optimisation is the name given to the methods we use to organically enhance a website’s findability in search engines. This results in maximising the exposure of your website to those who you know are looking for the goods or services that you provide. This benefit to your business means that SEO is by far one of the most profitable tools available to grow your business.

How does Google rank it's website

Most organisations operate in highly competitive, demanding industries, with a long list of organisations to choose from. So how does Google decide on which order to list their websites when performing a search? The short answer is that Google has created a complex and very special algorithm, which assigns every website a value of importance. As a result, the website with the most importance or highest authority, will be shown first in the search results.

In this respect, SEO should be thought of as developing your reputation with the search engine. Ultimately, building your search engine reputation is similar to building your business reputation through word of mouth. As all businesses know, maintaining a positive reputation through word of mouth is critical in attracting new clients, referrals from previous clients and maintaining high customer retention levels.

How does Google rank it's website

Curious to know how an SEO agency like Vecro Tech can help your organisation increase its online visibility through building your search engine reputation?

Vital to the optimisation of your website, is adhering to the numerous requirements set out by Google and Vecro Tech’s highly skilled SEO Glasgow team will ensure that your website conforms to Google’s algorithms as much as possible. This action will lead to gradual increases in your websites position in search results.