The Pakistan Cricket Board (PCB) is gearing up to launch its own television channel which will broadcast live cricket matches and talk shows featuring in-depth analysis, a report published in local news channel’s website said.

The report quoted PCB Chairperson Najam Sethi as saying that the board has already applied for the upcoming channel’s license through Pakistan Electronic Media Regulatory Authority (PCB).

PCB will be the first board among all Test-playing nations to have its own TV channel for cricket broadcasting, the report stressed.