By Matt O'Bryant

A new promo video for Ben Stiller's upcoming sequel to Zoolander 2 has arrived earlier tonight during the 73rd Annual Golden Globes Awards.

According to Variety:

In the ad, Stiller’s character flashes his trademark “Blue Steel” look to a traffic camera again and again, all the while appearing in a sporty yellow 2016 Fiat 500X. The ad was directed by Jeff Mann, the film’s director, and Stiller wrote devised the dialogue and scenario, according to executives from both Fiat and Paramount. A trailer for the movie appeared earlier in the Globes broadcast on NBC.

Check out hilarious promo video below: