Find the right combination! ChessBase 15 program + new Mega Database 2020 with 8 million games and more than 80,000 master analyses. Plus ChessBase Magazine (DVD + magazine) and CB Premium membership for 1 year!

Last year Komodo won the world championship title on two occasions and can call itself â€œ2019 World Computer Chess Championâ€ and â€œ2019 World Chess Software Championâ€. And the current Komodo 14 has been clearly improved over its predecessor!

1/27/2014 – Chess is commonly used in print advertising, most often linking its image of intelligence and class with the advertiser's product or service. However, it also has been used many times in TV commercials either directly or indirectly to promote anything from luxury cars, to cell phones, the military, soft drinks, or sports. Here is a list of TV commercials with chess.

Pepsi - "Kasparov vs Machine"

A classic commercial by Pepsi with Garry Kasparov. It is obviously not his voice though,

presumably too Russian for the company's taste.

Meetup.com

Chess and cats, what's not to like?

Coming Home - Chess (Hindi) | AirTel

An ad in which a young man plays chess with a relative (my Hindi is rusty) and

thanks to the wonders of phones, pursues it.... by voice.

AltaVista - Kasparov

AltaVista was the king of search engines in the 90s and chose Kasparov to advertise the

power of its search results

Geico.com - Chess

Although meant as a joke, the ad has a very realistic portrayal of the difficulty

of chess on TV for the general public

TBWA - Chess commercial

This commercial by Brio Animation is part of a campaign for world-renown advertising

giant TBWA that included four thematically related television commercials for a large

insurance company.

Milk - Korchnoi vs the Cow

In this funny ad preaching the virtues of milk, Viktor Korchnoi is defeated by a cow

Reebok

A tribute to individuality for Reebok

NHL Chess commercial with Wayne Gretzky

The thinking side of hockey is illustrated through chess

Vittel mineral water

This was a commercial for Vittel mineral water

Tacori jewelry

The chess pieces are used to promote the sales of wedding rings

Big Brother, Big Sister

Chess is used as the bond between generations

BBC Comedy

BBC Three creates a very creative comedy chess ad

NBA chess

A high quality commercial likening all aspects of basketball to a game of competitive chess

US Marines

This 1990 ad for the US Marines is centered around chess (with a dash of Star Wars and Excalibur)

Motorola mobile phones

The tag line says: "Life is not just black and white. Moto color - Motorola's new

colored cell phone. Motorola - one step ahead"

Rzeczpospolita - leading Polish newspaper

A TV commercial produced for a leading Polish newspaper

Ronzoni pasta

A short but very strange commercial by a pasta brand based on chess

Mercedes Benz - Singapore

Mercedes Benz comes out with a classy ad on chess and its line of luxury cars

7-Up (soft drink)

A humorous ad combining correspondence chess and the soft drink

Horizon plumbing and services

Even local businesses freely use the image of chess