SAINSBURY’S has stunned shoppers by stocking sex toys on its shelves.

The supermarket chain is selling a range of vibrators next to condoms and lubricants.

2 The controversial range of sex toys on sale in Sainsbury's Credit: Kevin Dunnett

It has caused a number of complaints from outraged customers.

One mum told how she squirmed when her seven-year-old son pointed at one and asked what it was.

She said: “What’s become of Sainsbury’s? This is so wrong.”

The range, by Rocks Off, launched last year at more than 300 of Sainsbury’s 1,415 UK stores.

They include the “indulgently powerful 10-speed intimate massager” Aura Heaven Sent silver vibrator at £15, Touch of Velvet at £12 and Precious Gold Passion at £8.

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A worker at a store in Halifax, West Yorks, said: “They are pretty new and, to be honest, a bit much to have on the shop floor. There have been complaints. One lady in her 70s told me she was shocked.

“She said she’d had five kids and wasn’t a prude but said it was like an Ann Summer’s store.”

Paul Mills-Hicks, food commercial director at Sainsbury’s, said at the time of the launch: “Our Living Well Index clearly shows this is an important area for customers’ overall well-being.”

2 The placement of the sex toys prompted one shopper to claim her local shop was 'more like an Ann Summers store' Credit: Kevin Dunnett

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