The House of Mann (HOM) erotic gay clothing line is featuring an 9-year-old boy dressed as a drag queen as the company’s new “covergirl.”

Brandon Hilton, who owns the clothing line, came under fire on social media from people accusing his company of sexualizing the boy, who goes by the drag name of “Lactatia” but whose birth name is Nemis Quinn Melancon. The 9-year-old is being used to advertise clothing for the brand — essentially a kinky Victoria’s Secret for gay men and drag queens — featuring an abundance of leather, flesh, and chains. Melancon’s clothes in the add are more modest, however, dressed in a custom onesie designed by Hilton.

Melancon’s parents have been extremely supportive of their son’s interest in drag, driving him around their home country of Canada for various drag events.

“I think it’s extremely important to allow your children to really tap into their creative side, encourage and foster that independent spirit and being an individual,” said Jessica Melancon, the boy’s mother. “I encourage all parents with their kids, if they have a passion, support it and let them do it.”

The family has received fierce pushback on social media, with many accusing Jessica Melancon of “living through her son.” Hilton claims numerous people have told him to “kill yourself” since announcing Melancon as his company’s covergirl.

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