Romance isn't dead. It's just hiding at your local Wal-Mart.

A study of "missed connection" posts on Craigslist, where love-struck hopefuls try to track down and win over a stranger who caught their eye, found that Wal-Mart (WMT)is the most popular place for people to find love at first sight, according to Psychology Today magazine.

It could be the halo of fluorescent lights, the everyday low prices, or maybe a shared glance in the check-out line. Whatever it is, more people thought they saw their future spouse at a Wal-Mart than anywhere else in 15 states.

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The thread ran from West Virginia to Texas in the south and Idaho in the north, based on the magazine's analysis of missed connection posts.

Not all connections happened at Wal-Mart, of course.

In New York, the most frequently cited spot was the subway, and in California, the popular gym chain 24 Hour Fitness.

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Age also plays a role. The most common place for missed connections for 20-somethings was an ice cream store. At 30, it was a bar, and for people over 40, it was a strip club or adult bookstore.