BENGALURU: Online search giant Google has entered into a strategic partnership with consulting firm PricewaterhouseCoopers to go after the Digital India projects and large enterprise deals. With the Indian partnership, which is an extension of a global deal signed in October, Google wants to push itself into large e-governance projects and improve the sales for its cloud services in India."We're delighted to be able to combine PricewaterhouseCoopers' rich client relationships and unparalleled industry knowledge with Google’s breadth of technology across cloud, applications and mobile," Mohit Pande, country manager, Google for Work India , told ET. "Together, we're looking forward to providing and building solutions to help Indian companies drive transformation with technology." PwC has already built a 30-member team to look after such projects and is using its 1,800-people technology team in India to develop industry-specific solutions built on Google platforms."This is a very large global partnership for us wherein we'll not only offer our advisory services but also develop industry-specific solutions along with Google," said Arnab Basu, partner, technology practice at PwC India. He said in order to ensure PwC is able to build its capabilities in offering Google services, the consulting firm itself is going 'All Google' by ensuring everyone in the company uses Google products.Basu said PwC has already started building some of these solutions and additional applications for the small and medium businesses in India. "Apart from government and public sector companies, we would be building solutions for industry verticals such as financial services, retail, pharma and healthcare."While Google has been fairly successful in reaching out to small and medium businesses in India, it still finds the going tough when it comes to cracking projects at large corporations where its competitor Microsoft has a stronghold. Microsoft, last week, announced a similar partnership with KPMG to include a global collaboration to deliver new suites of innovative solutions and services in data and analytics, cloud compliance and transformation and business solutions.Both Google and Microsoft have been aggressively trying to be a part of the Rs 1.13-lakh crore Digital India initiative that seeks to transform the country into a connected economy, attract investment in electronics manufacturing, and create millions of jobs and support trade.Google is already working with the government on several projects, including MyGov, the citizen engagement platform of the government of India, to launch a nationwide contest to build a mobile app.Analysts believe such partnerships are extremely important for companies selling cloud services as customers ask for a lot of industry specific customisation, which only partners can fulfil. "Previously, when there was no cloud, the expectation from the partner was, can you fill Google adwords? This is what used to happen 5-6 years back. All they would do is help you with Google email for enterprise," said Karthik Ananth, Director at Zinnov Management Consulting.