Over the past decade social media has progressed by leaps and bounds. People now spend a major chunk of their day glued to their social media. A lot can be surmised about a person’s intellect and interest merely on the basis of social media.

Social Media Apps: an integral part of our lives

Social media is not just a platform for people to connect or spend leisure time, anymore. For businesses, it’s the most effective means of communicating with their target audience. With Facebook, Twitter and Instagram ads, businesses can advertise their services and products in about half as much money as they used to spend on conventional marketing. Snapchat filters are the latest and popular means for artists to launch their singles (Ed Sheeran’s “Shape of You” single is a classic example) and generate listeners.

But targeting the right people on social media is not as easy as it seems and that’s when AI jumps into the equation.

AI coupled with the big data that’s obtained through social media can be catalytic in remarketing. Lets say that a person, frequently checking in at Mcdonalds’ on Facebook for a quick bite has recently switched a job might get to see tailored Facebook ads about suitable Mcdonalds’ deals for treating your friends and family to celebrate his/her new job. Sounds crazy, right? But, that’s how it is.

Apart from that, for businesses, it’s a hassle to maintain an active social media response center. People don’t want to leave the app while shopping and they’d want to ask questions or give their information right on Facebook/Twitter/Instagram apps.

AI based chatbots can thereby help social media teams of those businesses by responding timely to consumer queries.

At a time when social media has become an integral part of our lives, it’s impossible to keep a track on it manually.

AI is emerging as an effective resort to smoothen social media activities for businesses and marketers.