Parramatta will consider immediately plastering a major sponsor on the front of their jersey for their fairytale finals run if the right company is prepared to commit to the club long term.

The Eels are the sentimental favourites for the coming play-offs after qualifying for the first time since their 2009 grand-final appearance. Brad Arthur's team has rebounded from last year's salary cap scandal to finish in the top four after Friday night's win against South Sydney, booking a blockbuster clash with Melbourne next weekend.

The club is on the rise after producing an exciting brand of football that has them primed as genuine premiership contenders. The blue and golds have marketable game-breakers in the likes of Corey Norman, Mitchell Moses, Bevan French and Semi Radradra and will have a new home stadium in time for the 2019 season.

However, Parramatta are still without a major sponsor and are embroiled in a legal stoush with their former backer, Dyldam. Officials are looking for a backer to take the prime real estate on the front of the jersey for next season and beyond, although an opportunity exists if the right company jumped onto the bandwagon immediately.