Step 2: Swipe Right on EVERYONE

I began mass-liking everyone that was recommended to me by the pocket-sized matchmaker. When I ran out of people to swipe, I increased my radius to the maximum (100 miles). I also increased the age range a bit.

I started getting matches. Lots of matches.

I know what you’re thinking…

720 and counting!

‘Of COURSE you are getting lots of matches. You swipe right on EVERYONE!’

You are correct. The fact that I swipe right on everyone definitely increases the number of matches I get. But knowing this, the data collected after-the-fact becomes even more interesting.

Step 3: Update Tinder Bio

I am a digital marketer to the core. This became glaringly obvious when, after matches started pouring in, my first thought was ‘What can I do with this traffic?’

Updated bio after I noticed a significant jump in matched received.

I decided to update my bio with a link to my Medium articles. Who knows, maybe it will get me some more reads/recs?

https://twitter.com/Adweek/statuses/456779435568398337

Like what you’ve read so far?

Share the love with your friends and followers… ReTweet this! ☺

Lessons Learned:

Here are the key take-aways from my Tinderventure…

Less than 8% of females will message first.

I have gotten 64 inbound messages during this experiment. I messaged 20 people first, about half of which replied to my message. But seriously… only 8% of girls will message first!? That is crazy to me.

It is possible that some users I matched with have not checked the app since matching, but that is very doubtful. After all, most of the matches occurred when they clicked ‘like’ …which will prompt an immediate notification. Gender roles and cultural expectations are ridiculous. If you want to talk to someone, say hello.

But to those 8% … Bravo!

If you are one of the 720 matches who hasn’t messaged me, message me! I promise I will respond to you. I love meeting new people.

Implied authority has a noticeable impact on behavior.

I didn’t mention it above, but I started this experiment several days before updating my pictures. I swiped right on everyone to see how many people would message first.

After I updated the images, the volume of matches per day increased significantly. The percentage of in-bound messages stayed relatively flat, but more matches meant more messages. The subject matter of the inbound messages changed. People started mentioning the ‘match of the day’ in their messages to me.

Native content for the WIN!

Social media marketing has spread through business-marketing like wildfire. Trouble is, most marketers are doing it wrong. They are searching for tools that automate content distribution. The same messaging gets sent to each social media channel, with no consideration of the platform itself.

Gary Vaynerchuk is my biggest idol when it comes to content marketing. He preaches ‘native content’ better than anyone I know. If you want to learn more about native content, and how it applies to making people buy stuff, pick up his book ‘Jab, Jab, Jab, Right Hook’ (aff)

This experiment was native marketing to the extreme. I took all of the nuances that are part of Tinder, and leveraged them to the best of my ability. For example, girls will write ‘don’t be short’ or ‘I’m 5'9 and like tall men’ all the time in their bio sections. The second profile image I used had the caption ‘he is taller than you.’ While this might not be true for every person that see’s it, it will be true for most matches, and also make people smile.

After all, Tinder is a game. And games should be fun. And fun should make you smile.

If you don’t have the Tinder App, you can get it here.

I am not suggesting that you create profile images that make you appear to be endorsed by Tinder. Especially if you plan to actually use the app for dating. Like I said… I will probably be banned as soon as they catch wind of this article.

Want to see what I did AFTER this experiment?

If you are interested in TinderHacks 2.0, click HERE.