North's new logo, the seventh in their VFL/AFL history, will also aim to reflect the club's traditional heartland after spending a period of the recent past as the "travelling Kangaroos" hopping around Australia looking for a second home in places such as Canberra, Gold Coast and Sydney.

Indeed, it will echo James Brayshaw's now famous speech at the Dallas Brooks Hall in late 2007 when the then-chairman assured supporters that the club would be returning to its North Melbourne roots as they officially rejected the AFL's push for them to head to south-east Queensland.

A new logo has been on the club's radar for some time, with the process beginning in August last year.

The logo will be the culmination of a re-branding which has seen the club draw up new values and also redefine what "Shinboner spirit" means to them.

The club has formed the view that the current logo does not reflect its values of being "bold", "never beaten" and "belonging".