The Australian streaming service Stan will open a pop-up restaurant called Los Pollos Hermanos in Sydney this week to promote the latest season of the Breaking Bad spin-off Better Call Saul.

Giancarlo Esposito, who plays the restaurant’s owner - drug lord Gus Fring - in both shows, will attend the event. Fring uses Los Pollos as a front for his criminal activities and a money laundering operation on the show. The pop up restaurant has previously opened in Los Angeles and Austin, Texas.

Giancarlo Esposito opens the Los Pollos Hermanos pop up restaurant in Sydney, Australia. Credit:Getty Images

This marketing stunt turns the promotion of a TV show built around a savage reality - the consumption of narcotics in the US and the cartel wars in Mexico - into a pop culture event.

Breaking Bad and Better Call Saul revolve around the New Mexico underworld and the distribution of illegal narcotics in the US. Created by Vince Gillian, they show the end of the drugs chain that starts with the Mexican cartels. Mexican criminal organisations, particularly the Juárez Cartel, cast a shadow over the main plotline throughout the shows. Numerous Mexican narcos get tangled up with the main characters.