You pay too much for your cellphone bill

But, you don’t need anyone to tell you that, do you?

This week Canada’s Big Three telecoms finally came forward with reasonable prices; offering 10GB of data for $60, with unlimited talk and text.1 What spurred the change of heart? A little competition from Shaw’s Freedom Mobile.2

The temporary break in pricing shows telecoms are able to offer prices at half, or sometimes a third, of what they normally (over)charge us.3 They've tipped their hands and now Canadians know they can do better.

And we’re not going back. These so-called “deals” ended Tuesday, but let’s show the Big Three we’re not going back to paying $85 for 2GB of data.4, 5, 6

Demand reasonable prices: Ask the Big Three to extend their promotion — from a one weekend extravaganza that left customers empty-handed after waiting for hours,7 to a permanent offering.