

Introduction

Supply Chain Management Reimagined

The 2017 pesticide-contaminated egg crisis was one which directly revealed

the flaws of existing supply chain management systems. By failing to locate

and keep track of records regarding the contaminated eggs, the government

and businesses involved could do little to identify and stem the problem,

leading consumer fear levels to rise drastically.

The only clue that could help trace the origin of the contaminated eggs

was the “eggshell code” printed on the eggs for records management. But

because every manufacturer has different ways of printing these codes, and

several variations of codes are used even within the same farm, the manage-

ment system was haphazard and lacking standards and regulations, ultimate-

ly leading to failure to quickly contain and manage the crisis effectively. The

government repeatedly misreported eggshell codes from substandard farms

and had to make corrections daily. According to a representative of the gov-...