With the rising concerns for plastic packaging troubling businesses around the world, initiatives like the one taken by KFC are proving to be life savers. As reported by Zee News India, KFC is introducing edible serving bowls in India by this week in a bid to make its products eco-friendly and free from plastic packaging.

The new initiative involves creating a tortilla bowl which will replace the current plastic bowls that are being used as packaging material for the Rice Bowlz. This is a popular product at KFC and the elimination of plastic can reduce considerable plastic waste from affecting the environment. Plus, it will encourage the customers to add eco-friendly habits in their lives as well. With sustainable packaging designs and the best packaging materials, it is possible to satisfy customers as well as care for the environment.

Source: The State

If you are worried about the cost of Rice Bowlz increasing due to the usage of tortilla bowls, then don’t worry, KFC has assured that the change in packaging material will not affect the price at all. "We will not charge more for our edible bowls," Rahul Shinde, MD of KFC India, was quoted as saying. This should give customers adequate reasons to accept the new change. “The edible bowls are an "India-first innovation," Shinde added . Seems like the Make-in-India initiative is catching up to global brands such as KFC who are testing their changes in India and then introducing it to the global markets.

KFC initially tested the popular “Krushers” in India and then introduced it in its global outlets after receiving a great response in India. It seems that the company is using this approach with the edible rice bowls which should receive a great response because it adds a crunch and a whole new dimension to the conventional rice bowls. Plus, it is a tasty treat that all KFC fans will surely enjoy.

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Since Bengaluru (previously known as Bangalore) is the first state to get the new edible bowls, you can expect quite a buzz amongst the residents in the city. The move by KFC comes at an appropriate time as the Karnataka Government has recently banned plastic for a trial period that began on April 28. Not only will this improve the goodwill of the company and enhance its value as a sustainable business, it will also encourage local businesses to follow in line and adopt sustainable practices for their products.

Source: The Telegraph (UK)

In 2015, KFC announced plans to launch edible coffee cups in the UK. Named as the 'Scoff-ee Cup', the edible coffee cup is made from biscuit, wrapped in sugar paper, and lined with a layer of heat-resistant white chocolate. This was a one-of-a-kind initiative that turned out to be really successful. The sheer creativity of this design led people to try it out and it witnessed a great response.

Maybe the edible bowls will work out for KFC fans who wouldn’t mind having the entire thing and not worry about disposing the packaging. Probably, the only thing that would need to be disposed is the spoon. If the company has come up with an edible packaging, then an edible spoon does not seem like a far-fetched idea.

It would be interesting to see how customers respond to the edible bowls. One thing is for sure, the initiative will give way to valuable insights and opportunities for edible food packaging which can soon become the norm for major fast food brands.