We’re starting 2018 on a high note with welcoming Elena Yunusov onboard as a CMO for Ambrosus. Here’s a note from Elena on what she aims to accomplish in this role.

Hello world,

I am thrilled to be joining Ambrosus as a CMO. As an experienced startup marketer, communications professional, community builder and tech journalist, I see in Ambrosus a rocket ship. We are all lucky to be here for the takeoff. So this is my week zero, and while I am still getting up to speed, here are some of my early thoughts on marketing, joining Ambrosus, and the roadmap for 2018.

Do great things. Tell people.

Great marketing is not about cluttering your news feeds with ads, spamming your inbox 24/7, and retargeting you everywhere you go. What we’ll be doing instead is investing in and growing the Ambrosus community, ecosystem, and brand. We’ll take the business, science and technology that powers the Ambrosus project and share it all with you to keep our community and supporters educated and informed. Our job is to keep a high signal-to-noise ratio, listen, and above all simply do great things and tell people.

Why I joined Ambrosus

There are many shiny and new blockchain projects out there. There’s only one Ambrosus.

In my experience, the most successful companies take on big thorny problems and come up with new and better ways to solve them. Success also takes a strong experienced team to execute the vision, and Ambrosus has that in spades.

The quality problem in food and pharma is a crucial and essential issue that affects people’s lives worldwide. Centralized solutions come with built-in vulnerabilities, and so it’s hard to imagine a better use case for blockchain. Yes, sure it powers Bitcoin and financial transactions, but I see a huge potential in blockchain-powered automation of mission-critical applications. Imagine you could trace your food from farm to fork, know exactly where your food came from and whether it’s been sustainably sourced and properly stored.

Ambrosus uses blockchain-powered ecosystem, IoT and smart contracts to trace the quality, safety and origins of products moving through supply chains, in food industry and in pharmaceuticals. Imagine infrastructure that can handle smart packaging that uses sensors and IoT to prevent counterfeiting, product recalls, and waste. The kind of infrastructure that can ensure proper oversight, transparency and data integrity in real time, — a truly ingenious way to impact people’s quality of life, globally.

Marketing roadmap for 2018

We’ll keep our community in the loop on what’s happening with pilot projects, NDAs, partnerships, hackathons, and all the fun things we have planned for this year. Here’s how:

You’ll see more activity from us on Telegram, Reddit, Twitter, Facebook and new channels for our global community that we plan to launch soon

We’ve re-launched our newsletter and it’ll land in your inboxes end of each month

Expect a revamped website this quarter

We will be sharing an updated product roadmap for 2018 so you will know what’s coming up each quarter

For our blog: Expect regular technical updates and business progress updates

Events: Whenever possible, we’ll find ways to interact in person, whether at meetups, hackathons or events we participate in around the world. The team has tripled in the last few months, so you’re three times as likely to bump into one of us now! Watch our social media for updates

Growth goals: We’ll be increasing our presence in Korea, China, and Japan.

Get involved

Ambrosus will benefit from us working together to get this story out to a wider audience, and I’m here now to make it happen. We are looking for community partners and volunteers as we expand into Korea, China, and Japan. If you’d like to help us, or have ideas on growing our community and brand, please reach out.

I look forward to growing Ambrosus community and brand. Let’s do this,

Elena

Please get in touch with Elena through any of our social media channels, or reach out to her directly on Twitter (@AmbrosusAMB), email (elena@ambrosus.com) or Reddit (CommunicableAMB).