PIERS Morgan smashed a packet of Doritos in rage this morning after learning about the brand's plans to introduce a "female-friendly" range.

The Good Morning Britain host yelled: “Have you ever heard anything so ridiculous in your entire life than lady Doritos?”

4 Piers Morgan smashed a bag of Doritos in a rage on today's Good Morning Britain Credit: ITV

He bashed a bag of the crisps with his microphone during a discussion about the quieter, less messy, and smaller “lady friendly” Doritos that were announced yesterday.

With a bag and a bowl in front of him, he challenged: “Really? Really? Let’s just test this.”

Susanna and Charlotte Hawkins then stuffed the crisps into their mouths as Piers held a microphone to them, before he scoffed more handfuls of the snack.

He declared: “Here’s how you eat Doritos. We don’t want lady Doritos! They want equality!

Susanna Reid angers Piers Morgan when her phone goes off in the middle of his feminism rant

4 The broadcaster attempted to prove that 'lady friendly' Doritos were ridiculous Credit: ITV

4 He made Susanna munch on some Credit: ITV

"They want the same size Doritos as men, they want to eat them in the same noisy way as men!

“They want to get them all over their hands like men.”

Bashing them he said: “This is what we to do to Doritos.”

And in a direct message to Doritos boss Inda Nooyi, he said: “Indra, shame on you! You are one of the great women of the world!

“What are you thinking of with this pile of nonsense!”

4 Credit: refer to caption.

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Piers was in particularly cantankerous mood on today's show - telling off Susanna for her noisy phone while he discussed the Suffragettes.

“Was that your phone?” he demanded. “In the middle of my Suffragette speech.”

Looking embarrassed, Susanna asked if her phone could be removed from the set.

To which Piers said: “Yes if you wouldn’t mind removing Susanna’s phone - highly unprofessional.”

As Susanna, 47, explained it was a new phone and she didn’t know how to work it, Piers remarked, it was “pretty obvious.”

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