West Coast has urged its fans to voice their discontent to the AFL, claiming the league has forced the club to wear its predominantly white alternate jumper in Friday night's clash against Richmond at Patersons Stadium, despite being the home team.

The AFL told Fairfax Media on Thursday the Eagles had chosen to don their third-choice strip after being asked whether they would prefer to wear their predominantly royal blue away jumper or the white strip.

West Coast will wear its white clash jumper against Richmond despite being the home team. Credit:Sebastian Costanzo

The club denies that version of events.

"No, we didn't have a choice," said West Coast communications manager Gary Stocks. "We aren't happy with the current situation."