Bottle shops will be banned from trading on Sundays across the Pilbara and liquor retailers barred from advertising full-strength beer under “substantial” changes proposed by WA’s licensing tsar.

In “show cause” notices that have been sent to Pilbara licensees, Director of Liquor Control Peter Minchin has outlined an overhaul of conditions aimed at restricting the sale of alcohol to cut booze-related harm.

The proposal includes a ban on takeaway sales on Sundays, as well as the prevention of advertising of price or promotions on full-strength beer.

But Mr Minchin has also recommended requiring licensees to submit an annual return on all alcohol sales data, and called for “cultural awareness training” for approved managers.

On top this, the regulator wants to cut the time bottle shops can trade by an hour on days outside of Sunday, outlaw fortified and cask wine sales, limit mid and full-strength beer sales to one 30-can package a day and wine to three bottles a day.

Spirits would be limited to one litre a day, transactions from buses or taxis would be forbidden, and alcohol products in glass containers could not be sold if there were “non-glass” alternatives available.

Australian Hotels Association WA chief Bradley Woods said the proposed changes were a “mixed bag” but the group ultimately supported the aim of reducing alcohol-related harm in the Pilbara.

However, Mr Woods said plans to ban Sunday trading and full-strength beer advertising were overly bureaucratic and “unreasonable”, and he urged Mr Minchin to reconsider these as well as mandatory cultural awareness training and sales returns.

Mr Minchin noted above-average levels of alcohol consumption was linked to sky-high rates of domestic violence.