Earlier this week, Slovenia-based creative director Jure Tovrljan reimagined the logos of famous brands including Nike, Starbucks and Mastercard in light of the coronavirus pandemic. But McDonald’s reworked its iconic mark, the Golden Arches, for real.

Agency DPZ&T teamed with McDonald’s Brazil to reconceive the Golden Arches in pulled-apart form to encourage consumers to keep each other safe through social distancing. According to the shop, the the move is meant to convey the idea that we are "separated for a moment so that we can always be together."

Though at the restaurants themselves the arches remain the same, the new “distanced” version is now appearing on all of the brand’s Brazilian social accounts, including Instagram, Facebook and Twitter.