Little bracelets and stuff. If you have children, you may know a thing or two about Silly Bandz, which are basically shaped rubber bands kids trade. Same kind of deal, only instead of two bucks a dozen, they're 30 clams each.

If you're just joining the conversation, a company called Power Balance has reportedly taken over naming rights of Sacramento's outmoded arena.

I had never heard of Power Balance (yes, even though Lamar Odom and Drew Brees wear them) so I googled my way to the company website.

What is Power Balance? Power Balance is Performance Technology designed to work with your body’s natural energy field. Founded by athletes, Power Balance is a favorite among elite athletes for whom balance, strength and flexibility are important. How Does the Hologram Work? Power Balance is based on the idea of optimizing the body’s natural energy flow, similar to concepts behind many Eastern philosophies. The hologram in Power Balance is designed to resonate with and respond to the natural energy field of the body.

That's the sum total of the clarity I could glean.

I pride myself on being an open-minded, groovy dude. Hey man, whatever you're into.

But this is insanity.

UPDATE: It turns out, Manu Ginobili has already destroyed this particular product, after hearing his teammate George Hill talk it up. Andrew McNeill of 48 Minutes of Hell covered the exchange: