The Names We Came Up With for the Hotel

All the names we came up with had to meet the brand personality of fun, upbeat, dynamic, and active. We also showed the client some early color palettes & mood boards that evoked the names we were suggesting:

The Vaunt: Iconic / Bold / Lots of Attitude

Reminiscent of the name “Vaughan,” it also means to give high praise or to boast about accomplishments. A name that works two-fold: as celebrations are always an occasion to highlight achievements, but the hotel itself is something to be vaunted about.

The Lumin: Notable / Attractive / Optimistic

Lumin is how light is measured. It’s bright, optimistic and a celebration of life. It reminds us of the word “luminaries,” which are celebrities and distinguished people who can captivate an audience with great stories and insights, many of whom we imagine will stay at the hotel.

The Revel: Cool / Chic / Offbeat

Revel means to take great delight in something or indulge in boisterous activities. It speaks to the emotional feeling of celebrations and makes the hotel a place where you can revel in good company, revel in the moment, and revel in life.

Hotel Vie: Distinguished / Hip / Local

Vie means life in French. An appropriate name, as the very best parts of life seem to happen at this hotel. From weddings, to trips of wanderlust, to business ventures, the hotel welcomes all those who are determined to make sure every experience in their life is not only memorable, but extravagantly exceptional.