01 November 2017 00:00, UTC

According to Joseph Lubin, who is one of the founders of Ethereum, the second most expensive cryptocurrency in the world, and heads ConsenSys that develops various Ethereum projects, not all current corporations are adequately estimating the possibilities of the blockchain technology. One of the most notable examples is Apple, which seems to be “largely uncaring and unaware”, as Lubin categorically stated during his speech at the event hosted by Quartz.

On the other hand, Google is making considerable investments in this, but there seems to be a lack of real work on this technology — “it’s not clear they have a lot of activity going on”, as Mr. Lubin informed. Amazon could use the blockchain for further decentralization and transformation of the marketplace into an open trading platform, but it’s still just a possibility.

Oracle, while promoting itself as one of the few companies that fully understands what blockchain is really all about, is currently just at the beginning of the journey, told the head of ConsenSys. And when it comes to Facebook, something similar to Amazon - transformation into a decentralized platform - could also be done.

Overall, the realistic position of Joseph Lubin is that most companies, even the wealthiest, are only starting to develop blockchain technologies no matter what their press releases might claim.

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