Last post we talked about your first impression, the Project Image. If you’ve followed those tips, and have decent karma, a potential backer will have chosen your project among others to spend their 8 seconds of attention span on. It is up to you and your designer to keep them on the hook. While it may seem logical the project video is next up for the eye-test, we all know watching a five minute video about a game is a scary commitment these days - we have cat videos to watch after all. Instead, a potential backer may need a bit more persuasion down the page before they scroll back up and watch the video.

The “schmoney-Shot”

A splash image is a great way to get them committed to learning more about the campaign. If done right, it is likely the image that will stick in their mind, only to pop up later as they tell their friends about a “sweet boardgame on kickstarter I backed that you should check out.” An eye catching splash image is also critical to a good first impression and a good first impression establishes your credibility. Use your splash image to turn curiosity into interest. Here are some types and tips: