For those that hadn't noticed BT's aggressive push for its new Sports Channel perhaps the news that they're squaring up to Sky will give fair indication of the level of their intent.BT has complained to OFCOM over Sky's position of only allowing its Sports Channels being available through the YouView platform if they reciprocally agree to give Sky customers access to BT's.Clearly BT is trying to tempt customers away from Sky packages by offering exclusivity for the likes of some Premier League games and major Rugby Union competitions but we really can't see why they have grounds for complaint. BT obviously wants its customers to have the widest available amount of content and so does Sky and if that means surrendering some exclusivity - as have Sky - then so be it.Sky considers BTs latest complaint to be entirely without merit. We look forward to engaging constructively with Ofcom, BSkyB said in a statementBT's complaint that Sky is 'abusing its market dominance' seems rather hollow to us and we'd expect them to act in just the same way had the roles been reversed - which BT would clearly love to be the case.What's good for the goose...Source: Advanced Television