Global wearables brand, Fitbit has launched a new connected health platform, called Fitbit Care™, for health plans, employers and health systems.

According to Fitbit, their new platform combines health coaching and virtual care through the new Fitbit Plus™ app, Fitbit’s wearable devices and self-tracking and personalised digital interventions to help improve wellness, disease management and prevention.

Fitbit Care relies on the clinically-proven behaviour change principles of Twine Health—which Fitbit acquired earlier this year—to improve care team collaboration and health outcomes across the spectrum of care.

“With the introduction of Fitbit Care, we continue to expand our healthcare offerings with a new, bundled subscription offering that can help improve outcomes for some of the most common and costly conditions in healthcare, such as diabetes and hypertension,” said General Manager at Fitbit Health Solutions, Adam Pellegrini.

“This unique offering will allow us to better support our 1,600+ enterprise health customers and the 100+ health plans that we work with through a comprehensive platform that can help deliver positive, lasting outcomes for their employees and members,” continued Pellegrini.

Fitbit devices and software allow users to continuously track activity, sleep, heart rate, and other metrics like female health tracking to help them better understand their overall health and reach their health goals. With a user’s consent, real-time health data can also provide care teams with a more comprehensive picture of an individual’s health for more personalised recommendations and care.

The new Fitbit Care platform provides community social support tools and private social groups within Fitbit’s social feed, as well as guided workouts. Users can customise their social communities and digital tools to support healthy behaviour.

Individuals who are enrolled in the health coaching component of Fitbit Care through their employer, health plan or health system will also have access to a new app, called Fitbit Plus.

The Fitbit Plus app allows individuals to communicate directly with their care team and health coach, so they can receive personalised guidance and support.

Fitbit Plus also supports the integration of more advanced health metrics including blood glucose, blood pressure, or medication adherence for tracking alongside data from Fitbit and other third-party connected devices. This allows users to see critical health data conveniently in one app, and to better understand trends over time.

“With Fitbit Care we are delivering a solution that empowers people to take control of their health, by providing the accountability, support, guidance and resources that remove some of the most difficult barriers to behaviour change,” said Medical Director at Fitbit Health Solutions, Dr John Moore.

“Supporting patients beyond the walls of the doctor’s office is one of the most important things we can do to drive successful outcomes, and as a clinician I see great potential for Fitbit Care to help tackle some of the biggest challenges in healthcare and improve health outcomes at scale,” concluded Dr Moore.

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