Netflix continues to add to it’s respectable stand-up library with Nick Thune’s new special Folk Hero. Taped live back in May at Brooklyn’s Bell House, this is Thune’s first special (his first album Thick Noon was released in 2010) and it is available on Netflix starting today, February 18th.

This should not be news to anyone in Central Oregon of course. Thanks to what is either the greatest or worst marketing strategy of all time, if you go for a little ride out in the Oregon countryside you will find the only evidence of Folk Hero advertising: a lone billboard.

Last week, Thune re-grammed a photo on Instagram from a fan who found his solo billboard near Roseburg, OR. According to Thune, he didn’t have much of a marketing budget so he opted to just buy the one billboard, locking down that precious Oregonian demographic. The dapper billboard was designed by LA designer Chris Klosterman, a team member on Thune’s monthly UCB show “Nick’s Big Talk Show.”

“Even though having one billboard in Central Oregon goes against most marketing strategies it was all worth it,” Thune wrote on his Instagram.

It’s definitely not a typical move, but it fits in perfectly with Thune’s unique sense of humor. Nothing in his special fits a typical stand-up mold, and all for the better. Your old business professor might not approve of this strategy, but what does he know, he’s not a “hero.” I say, money well spent.

After watching the special on your (or probably your friend’s) Netflix account, you can head over to Youtube for a little behind-the-scenes glimpse of the making of Folk Hero. Released last week, Thune became the newest comedian to be featured in the documentary web series Modern Comedian. The episode follows a surprisingly reluctant Thune as he preps for his special.

Whether he likes it or not, Nick Thune Folk Hero is out today. And I’m pretty glad it is.

You will also be able to purchase a copy of Folk Hero on March 11th.