The new L&P Chilli and Lime flavour has left a sour taste in many mouths

Iconic Kiwi brand L&P are giving its fans something new to tickle their tastebuds, and apparently it's like "getting kicked by a baby donkey".

The drinks brand, which is well-known for its giant plastic L&P bottle in Paeroa, has released a limited edition flavour, L&P with chilli and lime.

It is described as a novel Mexican-inspired flavour that is "on-trend" and offers a refreshing taste for L&P drinkers.

SUPPLIED Limited edition L&P Chilli & Lime hit the shelves on Monday.

The drink hit the shelves on Monday at the same time the company announced it is rebranding the logo and the bottle shape - its biggest shake up in 10 years.

READ MORE:

* Paeroa's L&P bottle damaged in PR stunt

* Paeroa fizzing at new L&P ads

L&P spokeswoman Angela Broad said consumers were always on the lookout for a something a bit different.

"We want to ensure that we are constantly intriguing our consumers," Broad said.

"[The flavour], at first, seems a bit out there. It's especially refreshing for the summer months ahead."

The announcement follows a teaser on the company's Facebook page last Wednesday.

SUPPLIED L&P logos over the years.

The rebrand would better differentiate each L&P flavour, including coloured lids to make it easy to identify them.

Some of the other changes include a revamped logo and a new bottle shapes, including a map of New Zealand and the well-known tagline "World Famous in New Zealand" embossed on the bottle.