London (CNN Business) Target is bringing Toys "R" Us back online in time for the holiday shopping season.

The US retail chain has announced a partnership with Toys "R" Us parent company, Tru Kids Brands, to relaunch the iconic toy brand online in the United States.

Under the agreement, shoppers on the Toys "R" Us website, which relaunched on Tuesday, can complete their purchases on Target.com. Toys can be be delivered or picked up in Target stores.

"By applying our capabilities in a new way with Toys "R" Us, we can serve even more toy shoppers, drive new growth, and build on our toy leadership," Target executive Nikhil Nayar said in a statement.

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