FILE - In this Jan. 16, 2018, file photo, Gurbir Grewal is sworn in before testifying in front of the senate judiciary committee in Trenton, N.J. WKXW-FM radio hosts Dennis Malloy and Judi Franco are receiving heavy criticism for repeatedly referring to Grewal, the state's attorney general, as "turban man" on air, Wednesday, July 25, The Record reports. (Chris Pedota/The Record via AP, File)

FILE - In this Jan. 16, 2018, file photo, Gurbir Grewal is sworn in before testifying in front of the senate judiciary committee in Trenton, N.J. WKXW-FM radio hosts Dennis Malloy and Judi Franco are receiving heavy criticism for repeatedly referring to Grewal, the state's attorney general, as "turban man" on air, Wednesday, July 25, The Record reports. (Chris Pedota/The Record via AP, File)

The hosts of a popular New Jersey radio show were suspended for 10 days Thursday for calling the nation’s first Sikh attorney general “turban man” — the latest slur against a career prosecutor who says he faces countless “small indignities and humiliations” no matter how far he rises or how important his position.

WKXW-FM hosts Dennis Malloy and Judi Franco issued a written apology to Attorney General Gurbir Grewal and the Sikh and East Asian communities, writing they were “deeply sorry” for the pain they caused. The station also apologized and suspended the pair without pay until Aug. 6.

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The longtime hosts of the “Dennis & Judi” show uttered the slur on their Wednesday show while talking about Grewal’s directive to prosecutors to temporarily suspend marijuana prosecutions statewide. Malloy said he couldn’t remember Grewal’s name, telling Franco: “I’m just going to say the guy with the turban.”

Malloy and Franco acknowledged their words might be offensive, but Malloy said “if that offends you, then don’t wear the turban and maybe I’ll remember your name.”

The pair continued to refer to Grewal as “turban man” throughout the segment.

Grewal, who wears a turban and full beard, took to Twitter on Thursday morning to call for an end to “small-minded intolerance.” Advocacy groups condemned the radio hosts’ remarks, as did Democratic Gov. Phil Murphy, who said hate speech “does not belong on our airwaves.”

Neither host responded to emails seeking comment.

For Grewal, the son of Indian immigrants, Wednesday’s slights stood out only because the audience for them was bigger.

He said he’s been called a “towel head” and a terrorist, and told to “go back home” — Grewal was born and raised in New Jersey — more times than he can count. He said he’s felt eyes on him everywhere he goes.

“Throughout my life and regardless of the positions I’ve held, I’ve faced these small indignities and humiliations,” Grewal said in May.

And it continued after he took office in January.

Grewal said he was invited to give a speech at a corporate office. His staff arrived ahead of him and had no problem gaining admittance. When Grewal showed up, a security guard told him he “wasn’t on the list” and wouldn’t let him through.

Grewal said he spent 15 minutes explaining who he was. He was finally let in and delivered his speech — on diversity and inclusion.

The Sikh Coalition, a New York-based advocacy group, said the visible markers of the faith — unshorn hair and turbans — have long made Sikhs a target for bigotry and hate crimes. The group on Thursday requested religious and cultural sensitivity training for the radio station’s staff.

“These statements against the top law enforcement official in the state of New Jersey are particularly egregious coming from amplified voices of radio hosts, given the prominence of racism and xenophobia against Sikhs across the country,” said Satjeet Kaur, the Sikh Coalition’s executive director.

On Twitter, Grewal noted he has three daughters “and yesterday, I told them to turn off the radio.” In a follow-up tweet, he added: “It’s time to end the small-minded intolerance.”

Grewal served as a federal prosecutor in New York and New Jersey before Republican Gov. Chris Christie tapped him to lead the prosecutor’s office in Bergen County, New Jersey’s most populous. Christie’s replacement, Murphy, picked Grewal to be attorney general, saying he wanted a prosecutor who would stand up to President Donald Trump.

As attorney general, Grewal has threatened to sue firearms companies unless they stop marketing and selling untraceable weapons; launched an investigation into the Cambridge Analytica privacy scandal; and joined other Democratic attorneys general in suing the Trump administration over the separation of migrant families.

Grewal appeared eager to move on from the hosts’ remarks, tweeting later Thursday: “Ok, back to business.” Through his office, he declined an interview request.

The “Dennis & Judi” show has been a fixture on New Jersey radio for more than 20 years, and many of the show’s loyal listeners called the station Thursday to protest the hosts’ removal.

“I can tell you they’re not racist. They’re just not,” fill-in host Steve Trevelise, a longtime friend of Malloy and Franco, said on the air Thursday. “Not a racist bone in their body.”

The station’s president, Ron deCastro, said the hosts are known for their “plainspoken brand of humor, but in this case, the language used was clearly demeaning and inappropriate.”