A small town in Virginia is attempting a reputation makeover after a restaurant in the area infamously refused to serve White House Press Secretary Sarah Sanders in June.

The area's regional tourism board is pulling together emergency funds to boost its digital marketing campaign, the Roanoke Times reported Sunday. The money is normally saved, however, officials agreed the region is in desperate need of positive coverage after the Sanders controversy.

The tourism board serves Lexington, Va., where The Red Hen is located, and other communities that are about three hours from Washington, D.C.

SARAH SANDERS SAYS SHE WAS THROWN OUT OF VIRGINIA RESTAURANT BECAUSE SHE WORKS FOR TRUMP



Following the incident, the tourism board was flooded with thousands of calls and emails -- and the complaints are still coming. The office received a letter Thursday from a Georgia family that wrote to say it would never return because of what happened.

“For a town our size, it was a significant impact,” Patty Williams, the director of marketing, told the Roanoke Times.

In June, Sanders tweeted she was told to leave by the owner of the restaurant because she worked for the president.

RED HEN OWNER RESIGNS FROM VIRGINIA BUSINESS GROUP AFTER BOOTING SARAH SANDERS FROM RESTAURANT

“Last night I was told by the owner of Red Hen in Lexington, VA to leave because I work for @POTUS and I politely left,” Sanders tweeted at the time. “Her actions say far more about her than about me. I always do my best to treat people, including those I disagree with, respectfully and will continue to do so.”

Following the tweet, social media users took to the Red Hen’s Facebook and Yelp pages to bombard it with one-star ratings and bad reviews. Some Trump supporters also flocked to the restaurant in protest after news broke. The restaurant closed its doors for nearly two weeks after the controversy broke.

Fox News’ Adam Shaw and the Associated Press contributed to this report.