The overwhelmingly positive reaction to Until Dawn

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In fact, the Sony exec went so far as to call to Supermassive Games' PS4 exclusive a sleeper hit. "We can say it's a sleeper hit," he told Eurogamer at EGX. "Once it's recognized, originating with consumers, the marketing department can continue to support the title through Christmas with some creative ideas. I'm very happy with how the game was received."Until Dawn's success, however, wasn't a result of a major marketing push from Sony, as the PlayStation manufacturer didn't advertise the game very much at all. Yoshida explained the reason behind this decision, pointing to its focus on promoting third-party titles this holiday season."People have asked me why it wasn't marketed as much as other titles," Yoshida said. "It's a decision made by marketing departments in each region. Because of the focus on this Christmas time-frame, to really support the big third-party titles like Destiny and these titles, they didn't see the need to push Until Dawn that much from the platform marketing standpoint."Do you think Sony should have put a few extra marketing dollars behind Until Dawn ahead of its launch? Let us know in the comments, and for more on Until Dawn, check out our written review and comprehensive wiki guide

Alex Osborn is a freelance writer for IGN. You can follow him on Twitter