The James Bond films have never shied away from product placement - Sean Connery swapped Martinis for Red Stripe in Dr. No while Heineken paid $45 million for 007 to drink their beer in Skyfall.

However, Daniel Craig and Sam Mendes drew the line at having Bond use an Android phone in Spectre even though they were reportedly offered a $50 million marketing and promotional package by Samsung, along with $5 million for Bond to be seen with one of Samsung's Android phones.

According to Apple Insider, both actor and director didn’t want the spy to appear with a substandard phone as he “only uses the best”.

Product placement in James Bond films Show all 6 1 /6 Product placement in James Bond films Product placement in James Bond films Sony Vaio in Casino Royale Bond was besotted with his Sony Vaio in Casino Royale. Product placement in James Bond films Heineken In Skyfall, Daniel Craig's Bond controversially had a Heineken. The deal is estimated to have cost the beer producers $45 million. Product placement in James Bond films American Motors In The Man With The Golden Gun, Bond exclusively drove American Motors as part of a $5 million deal which saw the AMC Hornet jump over a broken bridge Eon Productions Product placement in James Bond films Omega Bond has nearly always worn an Omega watch. The one featured in Tomorrow Never Dies was eventually sold at Christies. Product placement in James Bond films Red Stripe Instead of sipping from a Martini, in Dr. No Bond decided to neck a Red Stripe. Product placement in James Bond films Aston Martin The Astin Martin: Bond's main choice of car since the beginning. A new one was made especially for Spectre.

Along with Samsung, Sony had offered upwards of $18 million to market Bond, and $5 million for him to hold a Xperia Z4.

Previously leaked emails from Andrew Gumpert, of Columbia Pictures, had pointed out: “James Bond only uses the 'best,' and in their minds, the Sony phone is not the ‘best’.”

SPECTRE - Trailer 2

Producer Barbara Broccoli shared a similar sentiment, saying that money was a secondary factor in the deal.