By Sander Regtuijt, business developer at GET Protocol. This was originally posted as a part of the December ’19 update blog.

“How can we do what you guys do as soon as possible as well?”

As business developer, this question pops up in my inbox very often. Parties of all kinds and geographies interested in leveling up their ticketing solution: event organizers, ticketing companies, artists, third party ticket sellers, not-yet-existing ticketing companies, venues, you name it.

To give an idea of scale: in green the countries GET Protocol has received requests from.

At first glance the answer is usually: “Yes, we do want to process your tickets.”. If only it would be that simple though. There is a lot more involved with ticketing than just distributing admission rights. Think about integration of payment systems, the current applications these parties sometimes already use and don’t want to give up, particular local demands, the actual and potential ticket volume that’s connected to them and so much more.

Our goal has always been and still is: GET Protocol to become the worldwide standard in ticketing. In order to reach that goal it’s absolutely pivotal to remain a scalable and flexible tech company. In the past this meant that we couldn’t offer the assistance and commitment for certain parties to develop their products on top of ours.

In order to iron that out and more easily serve more and more diverse types of users, we improved the GET Protocol documentation in 2019. Any party out there can basically develop a ticketing front-end on GET Protocol with a relatively low investment in terms of money and efforts. It’s truly exciting to see parties doing just that. As always, we will let you know as soon as possible, when this has led to actual sold tickets. We will keep pushing this route in 2020.

There are also parties that not only see value in integrating GET Protocol, but in the products of GUTS Tickets as well. Therefore we not only made GET Protocol more accessible for any ticketeer out there, but also started making it easier for other parties to use the GUTS Tickets applications in a whitelabeled fashion. We started with this approach this year and are already reaping the benefits. If you have been closely reading our blogs this year, you know that we dipped our toes in K-Pop crazy South Korea. Although the scale of ticketing issues such scalping in South Korea is huge and the country could easily claim one of the biggest targets for a radically new ticketing practice such as GET Protocol offers, we don’t consider our entry here as the end, but rather the beginning of more to come for the ticketing standard we develop.

Whitelabeling the GUTS Tickets products will certainly help us, so we will keep pushing this approach in 2020 as well.

All in all I believe we are still very well-positioned to indeed become the worldwide standard in ticketing and we are spreading our wings overseas as we speak. We learned as we went in 2019 and I don’t feel we could be more prepared for 2020.