A Twitter campaign extolling the racial diversity of modern Ireland took a dark turn after trolls attacked users for being Irish. Asian Irish woman Úna-Minh Caomhánach from Kerry started the hashtag to showcase the multiracial nature of Ireland but was swiftly hit by a backlash.

“The idea for #WeAreIrish came as a complete spur of the moment thing for me this week,” she told IrishCentral.

“I talk a fair bit about Ireland and the concept of Irishness (a lot of people don't accept me despite the fact that I've both an Irish passport and birth certificate). I wanted to create an image that shows how multicultural Ireland is these days. The image has a wide mix of people but with one thing in common: they're Irish.

“As a background to some of the people featured, they're Irish in different capacities. Some are adopted like me, some were born here, others have one Irish parent. I wanted to make a point that our color doesn't matter. Sprinkled into the collage too are people like RTÉ radio presenter Rick O'Shea, Comedian Tara Flynn and author Sarah Maria Griffin.”

But a simple image of non-white Irish citizens provoked a huge racist backlash.

@unakavanagh No, you're not Irish. You just have a passport. — VirginiaV (@VirginiaV17) April 19, 2017

This "diversity" garbage is only acceptable for white countries.



Protect your homelands or they'll be history.#WeAreIrish #WhiteGenocide pic.twitter.com/wNXggCbWXD — Wolfie James (@WolffieJames) April 21, 2017

Being in Ireland does not mean you're Irish.#WeAreIrish — James Thornhurn (@Thornhurn) April 19, 2017

#WeAreIrish is about making indigenous white Irish people a minority in their own homeland, despite never colonizing or enslaving anybody. — ShadilayForever 🇺🇸 (@ShadilayForever) April 19, 2017

If you are that upset that there aren't enough brown people in commercials literally move to any other country #WeAreIrish — Parriah (@PParriah) April 19, 2017

However, plenty of people weighed in supportively too.

@unakavanagh That's very true and very lovely; but I reserve the right to point at certain people and go "look at the big Irish head on him" — Dara Ó Briain (@daraobriain) April 19, 2017

Lots of talk about Irishness on the #weareirish but how many of the trolls played county?



Cause I did 😉 — Saint Nicholas (@NioclasN) April 20, 2017

I am an Irishman. A proud, half-white, half-Asian, Irishman. I pity those that upsets. Theyre sufferers of a disease of the mind #weareirish — Dean Van Nguyen (@deanvannguyen) April 18, 2017

Think the bigots on #WeAreIrish underestimated the difficulty of promoting white supremacy to a nation that can't even accept compliments. — Ciara (@Ciaraioch) April 21, 2017

#WeAreIrish has become a focus for hatred from anonymous racists. To these poor, pathetic, inadequate gowls, it's ok. You can be Irish too. — Peadar Ó Caomhánaigh (@TheKavOfficial) April 19, 2017

The 2016 census found that 233,000 people living in Ireland came from non-white ethnic backgrounds with a further 124,000 declining to state their ethnicity.

H/T: CSO.ie