VMware on Tuesday said it would invest more in developing industry applications for Apple's iOS as well as build out its partner roster for its App Configuration for Enterprise (ACE) effort.

The news comes as VMware rolled out Identity Manager, a service that offers identity management for mobile cloud apps with a single sign-on. Identity Manager illustrates how VMware is further integrating its AirWatch enterprise mobility unit. The single sign-on works across VMware's vCloud Air, vRealize and AirWatch suites.

Here's a look at the Identity Manager architecture.

As for the iOS investment, VMware said that it will develop application configuration and vertical-focused software for Apple's platform. Apple's iOS has a dominant market share in the enterprise over Android.

Erik Frieberg, vice president of marketing, said the iOS effort should make building custom applications easier.

The upshot for VMware is that it is working to make enterprise app delivery and management easier. ACE added Dropbox, DocuSign and MicroStrategy. The ACE effort, launched earlier this year at Mobile World Congress, is designed to create a standard that will allow an enterprise app to work with any enterprise mobility management tool.