In the beginning you either found a publisher or took the super risky route of self-publishing. Then crowd funding came along and mitigated much of the risk of self-publishing, but introduced a whole slew of it’s own risks. We felt there had to be a better way, so we created crowd sales.

A crowd sale is a crowd funding campaign, but instead of getting more and more stretch goals of dubious quality that can cause delays, increase shipping costs, and bankrupt the game designer, crowd sales just offer an ever increasing discount. In addition, there is no tipping point of “funded” in a crowd sale. If you buy a game in a crowd sale, you’re going to get a copy of it for an automatic discount of around $5.

Our first crowd sale will feature a brand new game called Song Froggy.

The reviews are in and Song Froggy is a great game. Normally priced at only $20, you can get it for $15, or maybe less, during this crowd sale (plus shipping). Here are all the possible discounts:

The more people that buy the game, the greater the discount is for everyone, but you have to act fast. This sale will last for only 1 week starting on January 19th. Click the remind me button on the Song Froggy crowd sale page to be notified when the sale begins.

The Official Game Crafter Podcast discusses Crowd Sales in detail if you want more information.

There’s also an official FAQ about Crowd Sales.