For nearly two years, the U.S. has acknowledged a World Cup on its shores wouldn’t bring about peace or save the world. But it should make a whole lot of money.

The U.S. team stuck with that message Wednesday in Zurich, with former President Bill Clinton finishing off the presentation with a promise to put on a 2022 World Cup that will be so profitable that it will help FIFA fulfill all of its own social goals and promises.

“I...