Introduction

Radeon RX 480 Market Segment Analysis Radeon

R9 380X GeForce

GTX 780 Radeon

R9 290 Radeon

R9 390 GeForce

GTX 970 Radeon

RX 480 Radeon

R9 290X Radeon

R9 390X GeForce

GTX 780 Ti GeForce

GTX 980 Radeon R9

Fury Shader Units 2048 2304 2560 2560 1664 2304 2816 2816 2880 2048 3584 ROPs 32 48 64 64 56 32 64 64 48 64 64 Graphics Processor Tonga GK110 Hawaii Hawaii GM204 Ellesmere Hawaii Hawaii GK110 GM204 Fiji Transistors unknown 7100M 6200M 6200M 5200M 5700M 6200M 6200M 7100M 5200M 8900M Memory Size 4 GB 3 GB 4 GB 8 GB 4 GB 8 GB 4 GB 8 GB 3 GB 4 GB 4 GB Memory Bus Width 256 bit 384 bit 512 bit 512 bit 256 bit 256 bit 512 bit 512 bit 384 bit 256 bit 4096 bit Core Clock 970 MHz 863 MHz+ 947 MHz 1000 MHz 1051 MHz+ 1120 - 1266 MHz 1000 MHz 1050 MHz 876 MHz+ 1126 MHz+ 1000 MHz Memory Clock 1425 MHz 1502 MHz 1250 MHz 1500 MHz 1750 MHz 2000 MHz 1250 MHz 1500 MHz 1750 MHz 1750 MHz 500 MHz Price $210 $290 $235 $260 $265 $239 $270 $310 $390 $360 $530

The Radeon RX 400 series will be AMD's most important generation of discrete graphics products because it could set the direction in which it wants to take its consumer graphics IP. The company already makes graphics processing solutions for the biggest game consoles and will do so even with the next-generation. It is the first graphics card family launched by AMD after massive company restructuring in which various graphics-related divisions have been consolidated into the new Radeon Technologies Group (RTG) headed by Raja Koduri.Today, AMD released the Radeon RX 480 to the market, which we will cover in this review. This is the company's first graphics card based on its new "Polaris" GPU architecture, and its first chip built on the 14 nanometer FinFET process. It is also the first AMD GPU made at GlobalFoundries, which is a deviation from the year-long relationship with TSMC. The new process will be the key driver of big performance-per-watt gains over the previous architecture, enabling AMD to up transistor-counts per market-segment, creating faster chips.Normally, one would expect AMD to launch a new GPU architecture with a door-kicking enthusiast-tier product (eg: the R9 290X for GCN 1.1), or at least a performance-segment one (eg: R9 285 for GCN 1.2), but the Radeon RX 480 is neither. It targets a price-performance sweet spot, starting at just $199 for the 4 GB variant and $239 for the 8 GB variant, which we're testing today. AMD claims this product to offer performance rivaling performance-segment products from the previous generation, such as the bestselling GeForce GTX 970. It does so at $199 with a TDP rated of just 150W and power being drawn from just a 6-pin PCIe power connector.Launching a new architecture with a product in this segment is a gamble. It brings new-generation technology to the biggest slice of the market, something rival NVIDIA hasn't done yet, launching its "Pascal" architecture with the $379-449 GTX 1070 and the $599-699 GTX 1080. For as little as $199, consumers are being given "newness" such as 14 nm, the latest display outputs, advanced energy-efficiency, and so on. AMD must obviously be backing such aggressive pricing with good-enough inventories to cater to the great mass of buyers. On the other hand, this same mass of buyers will be curious, sweeping through reviews to figure out whether it's fast enough for their needs, or whether it would be wise to save up for a faster product."Polaris" really is just a fancy word for 4th generation Graphics CoreNext (GCN) architecture. The silicon driving the RX 480, which is based on "Polaris," is codenamed "Ellesmere and is externally referred to by AMD as "Polaris 10." The way the GPU or even its number-crunching machinery are structured isn't significantly different from the GCN 1.2 based "Tonga" silicon driving the R9 285. This isn't as big a design change as VLIW to GCN (between the HD 6000 series and the HD 7000 series). That being said, there do seem to be some genuine component-specific improvements we'll discuss on the next page.In this review, we're taking a close look at the AMD reference design of the Radeon RX 480. The dual-slot card comes with a single-fan-blower cooler in the traditional AMD style and just a 6-pin power input. Pricing has been set at $239 for the 8 GB version we are reviewing today, and there soon will also be a 4 GB version for $199, though its memory clocks will be lower.