For the first time ever, Ala Moana Center will celebrate Fukubukuro over the course of three days.

From Jan. 1 – 3, 2019, more than 70 retailers will offer “Happy Grab Bags” filled with mystery merchandise worth at least double the cost of the bag. Fukubukuro will mark the official kick-off to Ala Moana Center’s 60th anniversary celebration, and will include daily performances at center stage by taiko drum master Kenny Endo. You’ll also be able to enter a Fukubukuro sweepstakes for a chance to win a “Happy Grab Bag” from select Ala Moana Center retailers.

“As we commemorate six decades in Hawaii, Ala Moana Center is thrilled to enhance one of our most popular events of the year, Fukubukuro, to three days instead of one,” said Francis Cofran, senior general manager, Ala Moana Center. “We look forward to celebrating this historic 60th anniversary milestone throughout 2019.”

Meaning “good fortune bag,” Fukubukuro is inspired by Japan’s widespread New Year’s Day event which attracts hundreds of thousands of shoppers hoping to cash in on the first big deals of the year. Ala Moana Center will be open on Tuesday, Jan. 1 – Thursday, Jan. 3 from 9:30 a.m.-9 p.m.

Ala Moana Center’s Fukubukuro bags contain merchandise worth at least twice the amount that they are sold for (a bag selling for $50 would contain at least $100 in merchandise at full retail value), and all bags are sealed to prevent shoppers from knowing the contents until they are opened. Ala Moana Center’s Fukubukuro bags are available for three days from Jan. 1-3. Each participating store will offer a limited number of bags, which will contain a variety of products from that particular retailer. Bags will be available while supplies last. All sales are final; there are no returns on Fukubukuro merchandise.

Entry forms for the Fukubukuro sweepstakes can be completed at Guest Services on Street Level 1, Center Court behind Centerstage, from Jan. 1-3. No purchase necessary. Must be age 18 or older and a U.S. resident. Limit one entry per person, per day. An entrant must enter each day for a chance to win that day’s prize. For a full list of participating retailers and official sweepstakes rules, please visit www.AlaMoanaCenter.com.

Ala Moana Center’s 60th Anniversary Celebration will kick off on January 1, featuring anniversary themed events and special promotions throughout the year, including a 60 day celebration in July and August. A commemorative 60th anniversary book – Ala Moana Center, the First 60 years – will be available for purchase.