This section covers oddities and anomalies spotted during Snapchat Geofilter marketing campaigns.

Snapchat Memories & Phantom Filter Views

In some of my filter reviews, I've noticed something odd when I come back to review a geofilter that is many months old.

Sometimes there are views of my Geofilters that are days, weeks or even months after the run-date of my geofilter. Have you seen these before?

I wondered what these were for a while until I realized something... This phenomenon is probably people sharing their Snapchat Memories with friends who either attended the event with them, or who are considering attending a similar event together soon.

Memories in Snapchat are a place where users can store their favorite moments for later.

If you've taken a Snap and applied a geofilter before saving it to your Memories, then every time you share that Snap from your Memories you are sharing that geofilter design.

This to me is the only good explanation for these phantom geofilter views, unless Snapchat is tracking my work because it's so impressive. (If that's the case Snapchat, I'm always available for consulting 😎).

This creates just another incredible reason for brand marketers to utilize Snapchat as an ad platform.

Users literally save your ad design into their Memories for later review and sharing, extending the impact of your brand awareness campaign and possibly even pushing your ad creative out to other interested users over time.

Snapchat Geofilters are not a one-and-done deal. With the right targeting and design, and if the concept of your filter fits the concept of your event/experience well enough... then you've hit a home run that will stick with users for a long time, especially when they look back fondly at their memories of an event.