The porn site launched a cheeky advert in Times Square, but the billboard ad mysteriously disappeared a few hours later

This article is more than 5 years old

This article is more than 5 years old

PornHub’s gigantic erection in Times Square, New York, has been mysteriously taken down.

The company’s first real-life billboard – which measured 54x48 feet – came down prematurely after just a few hours late on Wednesday night.



In February 2014 the Montreal-based firm launched a competition for its first non-pornographic, offline advert as part of the job application process to become its new creative director.

The winning advert featured the slogan “All You Need is Hand” with a picture of a hand forming a heart shape. It was designed by Nuri Galver, a copywriter based in Istanbul.



PornHub’s first offline advertisement. Photograph: PornHub

PornHub spokesperson “Katie” announced on Twitter at 9.19pm that the advert had been taken down.



There’s been no official response or explanation as to why the billboard was removed from the Square, but it is believed the DoubleTree Hilton hotel (where the billboard was sited) objected.



Pornhub Katie (@Pornhub) No more Pornhub Billboard in Times Square :( pic.twitter.com/hBH3fZvkz5

The “All You Need is Hand” billboard was accompanied by a video campaign, in which the Gotham Rock Opera sang the slogan to the tune of the Beatles’ All You Need is Love:

Other finalists in PornHub’s advert competition included the following entries:

Photograph: Itamar C.

Photograph: Constantine M.

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