After researching loads of Kickstarter campaigns, blogs, tutorials, tips, tricks, videos of creators, agencies and individuals who contribute to the matter at hand. This is a summary of all the things that we have added to our to-do list.

Here’s my product page, Shifu Orboot, you’ll get an idea of the context of this post! Please note, I am writing this before the launch of our campaign. You can view the results of all the efforts and what worked in my second update (you’ll have to wait for another month for that). This is for people who understand marketing, and I apologise for not covering the basics. I work with an awesome team (of 7) of innovators and doers!

Here goes the list:

1. Kickstarter Campaign Page — video is the hero and 80% of your appeal, make a good one. Write descriptive text with images and polished content with details. This takes a lot of time so start early, and take feedback from bloggers, serial backers to improve before launching. Make a 31 days campaign (not 30). The launch day (counted in hours as 23 hrs) is not counted in countdown till 48 hrs are left.

2. Design rewards and stretch goals (yes, you need to keep them ready before you launch)

“78% of projects that raised more than 20% of their goal were successfully funded.” — Kickstarter

So, you really need to gear up for reaching that 20% stage ASAP after you launch:

3. Website/Landing Page — start pre-promotion and drive traffic to your page. Collect email-ids who are interested in your product (early bird). This list is very crucial for reaching the first stage of “20% funded within 3–4 days of launch”.

4. Social Media — Organic Approach— increase your following/fans through (regular posts) content and engagement if you have enough time before launch. Reddit (non-marketing personal account), Twitter and Instagram might help a lot!

5. Social Media — Ad Campaigns — create a list of potential backers through various sources (serial backers on crowdfunding platform, previous customers etc.) and create lookalike audience for Facebook and Instagram.

6. Make a list of at least 50 friends, families and contacts who will back you on the first day of launch.

7. Explore the option of BackerClub.co

When somebody looks at your campaign and googles about you, you should have 2 pages of search results covered. Hence, you need people talking about your product. Also, this is required to gain traction and to accelerate your campaign:

8. Make a list of 300+ email ids of writers/contributors from media, news portals, famous portals that write on your product topic or the category — reach out to them with your ‘news’. It’s difficult to grab attention in the sea of content out there, and be prepared to expect a reply rate of 1%. (A better way to engage is to meet them at events and exhibitions or to strike a conversation on social media first and then email.) You might find these tutorial useful — By Samit Patel and By The Crowdfunding Formula . Tools used — Clearbit, PressPanda and tools mentioned in above tutorials. You can also upload your press release at prlog.org .

9. Reach out to bloggers from your relevant field — look at their Alexa rank, website traffic, social media following and engagement (engagement is important, some people have huge following but no engagement). A helpful idea — By Crowdtoolz .

10. Few more tools you can check out — Kickbooster.me, HeadTalker, Snip.ly, Streak, Audiense, Twittonomy.

Hope this helps in some way! Feel free to ask me anything and look forward to your thoughts and feedback! :)