Don't let traditions hold you back but inspire you to redefine the future

The new - and much debated - Juventus home kit for the 2019/2020 season is a tribute to the first kit worn by the club in 1899, without stripes and with a reference to pink, the club's original color. Among the most interesting details of the new shirt is the font of numbers and letters dominated by a gray camouflage pattern.

The font was specially designed by adidas for Juventus, as Serie A is the only European championship that has not adopted a standardized font for all the clubs.

The font is a spicy details that blinks the eye to the streetwear enthusiasts, the camo pattern is associated with the Japanese brand BAPE. Juventus is flirting with fashion and streetwear also with the tie-dye training shirt, and last year with the Icon Collection.