"As we examined why Icelandic water had such a strong effect on our gin, we discovered it isn't just the purity of the water that's important, but the fact that we don't de-mineralize it," Bromige says. "Most spirit brands use de-mineralized water, and that de-mineralization process affects surface tension, which affects how quickly the water evaporates. The water in our gin doesn't evaporate as quickly, it stays in the mix, so our gin has a very soft nose, with juniper and other elements subdued."