“The legalization of marijuana means ushering in an entirely new group of corporations whose primary source of revenue is a highly habit-forming product,” the ad reads. “Sounds a lot like another industry we just put in its place. Many facts are being ignored by this and other news organizations. Go to GrasslsNotGreener.com to see why so many major medical associations oppose marijuana legalization.”

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The website, which contains resources about the dangers of marijuana, is affiliated with Project SAM, which stands for Smart Approaches to Marijuana. The nonprofit was co-founded by former congressman and former head of the Democratic Congressional Campaign Committee Patrick Kennedy and former Obama administration drug policy adviser professor Kevin Sabet. It advocates against legalization, but in favor of dropping mandatory minimum sentences and removing criminal penalties while expunging records for low-level users of the drug, and pushes for better access to treatment, education and prevention. The group contends that legalization risks the creation of a predatory industry

“In the marijuana business, the values of the flower children have been quickly replaced by the values of Wall St. power brokers,” Sabet said in a statement. “We’re on the brink of creating the next Big Tobacco. We feel like this is an important message most Americans have not considered.”

The implementation of legalization by Colorado officials–some of them at least initially opposed to it–has been described as a success, though it’s too early to assess the public health impact of the law itself. In Washington, the only other state to also legalize pot, the drug went on sale this month. Legalization is on the November ballot in Oregon and Alaska.

The coalition behind the new website includes: