The One Critical Facebook Ad Mistake Almost Everyone Makes | Stephanie Burns MOLLYPITMAN

There’s still immense potential on Facebook’s advertising to grow a business… FAST. But if you’ve ever tried advertising on Facebook, chances are, you’ve made a certain fatal mistake.

Digital marketing strategist, Molly Pittman, who works with 7- and 8-figure businesses, has seen countless ads that fail to convert because they make one huge mistake: They look like an ad.

"When marketers sit down to write ads, it’s like they put on their marketing hat and suddenly start talking (and writing) differently than they do in real life. And on a social network like Facebook, that’s a problem. Here’s why: Facebook’s algorithm is designed to reward ads that generate more social engagement (likes, shares, and comments), but consumers don’t usually engage with ads. In fact, we’re so inundated with marketing messages on a daily basis that we ignore anything that even smells like it’s trying to sell us something,” Pittman explains.

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Originally posted by:

Stephanie Burns

Forbes

March 8th, 2020