Now, Google is pledging to show all subscription news hits in search, allowing publishers to choose how many (if any) articles they provide for free through the search engine, without any impact on search result position. Google also plans to create software that would allow readers to pay for subscription news services with credit card information linked to their Google accounts, facilitating fast payments in a single click and helping to remove some of the barriers to subscription take-up.

This revised outlook marks something of a one-eighty for Google, which until now had news organizations largely at its mercy. But as The New York Times reports, according to Google's chief business officer Philipp Schindler, "It's really all an attempt to try to create a new world -- a better world -- for journalism." It's not clear exactly how this "new world" looks yet, but with Facebook also recently switching things up with its policy on news sharing, you can bet this change of direction hasn't come from the simple goodness of their hearts. As Schindler added, "We have an inherent interest in making publishers successful".