ICObench.com, the most popular rating platform, has recently asked Igor Karavaev, CBDO of Sharpay.io to comment on ICO market trends and to give his forecast for the nearest future. We are glad to share his opinion with you:

“ICO market remains tough in terms of fundraising. And the main reason is not the currently low cryptocurrency prices. Even if they soon double there will be no easy money for ICOs again. Contributors now are much more fastidious and traditional digital marketing tools are much less effective. While the number of ICOs has been increasing in the face of vigorous competition the projects should be smarter in all ways planning and executing ICOs. First of all they should engage proper and savvy team members and advisors to get well prepared yet before the ICO announcement. Good marketing strategy is crucial, there are so many ways to waste money with no results. Correctly chosen rating platforms, reasonably focused PR activity and fruitful tradeshows with the carefully selected local providers is a minimum requirement for ICO success now”. (ICObench Weekly Market Review April, 20, 2018).

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