CHICAGO -- The White Sox will start weeknight home games at

7:11 p.m. as part of a sponsorship deal with the 7-Eleven

convenience store chain.

White Sox spokesman Scott Reifert would not disclose the value

of the three-year deal with the Dallas company Wednesday but said

the revenue probably will be reinvested in the team or ballpark.

The new start time hardly represents a significant change since

many weeknight games at U.S. Cellular Field already start at 7:07

p.m.

"We're just talking about four minutes, so it's not much of an

inconvenience for the fans," Reifert said.

Margaret Chabris, a spokeswoman 7-Eleven, said the company has

been trying to develop sponsorships with other teams and

entertainment venues. The Chicago area was targeted because of its

more than 180 7-Eleven stores.

"Every time the media announces the game's start time it will

be a gentle reminder of our sponsorship," Chabris said.