CINCINNATI -- The voice of Queen City native Nick Lachey will soon emanate from streetcars as they trundle through downtown Cincinnati and Over-the-Rhine, providing passengers with station and landmark information.

The 98 Degrees alumnus already has TV and radio spots on air for Cincinnati Bell's “Love TV Again” and “Know the ‘Nati” advertising campaigns, which support Cincinnati Bell Fioptics Video and high-speed internet services.

Lachey will be heard by year's end as the official voice of the Cincinnati Bell Connector, directing riders as they transit through the 3.6-mile streetcar loop route from Second Street (at The Banks on the riverfront) to Henry Street (just north of Findlay Market in Over-the-Rhine).

Lachey grew up in Cincinnati and attended the School for Creative and Performing Arts. He and his brother Drew own Lachey’s Bar with 4EG in Over-the-Rhine.

“As a native Cincinnatian and someone who went to school in OTR for many years, I am honored to be a part of the Cincinnati Bell Connector and the role that it will play in the revitalization of this great neighborhood,” Lachey said in a news release.