Businesses in Yorkshire are encouraged to attend a series of Tour de Yorkshire roadshows to ensure the county makes the most of the event.

While the race hits town between May 1-3, fifteen roadshows will take place in February and March to give the businesses information, facts and advice on how to maximise the boost they will receive.

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Starting in Bolster Moor on February 10, the series takes in locations along all three stages of the route, including Scarborough, Hebden Bridge and Whitby.

Gary Verity, chief executive of Welcome to Yorkshire, said: “We saw a huge appetite for all things Yorkshire last year when we hosted the Grand Départ of the Tour de France, and this new race will bring back some of the world’s best teams.

“This means spectators from far and wide and the most fantastic advert our county can wish for – global television coverage. The roadshows will help businesses prepare in the run up to the event, race days themselves and of course long in to the future as we establish Yorkshire as Europe’s number one cycling destination”.

Recent economic impact studies showed that over £100m was generated for the Yorkshire economy when the Tour de France visited in 2014.

More information about the Tour de Yorkshire roadshows, extra events as they’re added, and how you can register can be found here.



Full list of roadshows

February:

10th – Bolster Moor

12th – Holmfirth

12th – South Cave

23rd – North York Moors National Park

25th – Whitby

25th – Market Weighton

26th – Bridlington Spa

26th – Beverley Racecourse

March:

2nd – Scarborough

3rd – Pickering

5th – Norton

11th – Scarborough

12th – Whitby

19th – Hebden Bridge

31st – Ripponden