It works! It's remarkably robust too, considering I'm using quite a symmetrical marker. I'll see if I can capture a video of it when I have some time, as it's much more impressive than a boring static screenshot.

In all, this took me around an hour. About half of that was waiting for the assets to download. Once again, basic AR is easy.. it's all the functionality that's added on top that take time!

I wish I had an accurate 3D model of the Arc Reactor, as it could be made a lot more interesting augmenting parts of the reactor (see the car bonnet in the Vuforia video above).

This tech could have great applications for use with physical objects, including and also far beyond toys. I'm very excited about what we can make with this, it could have huge uses in training, education, marketing, and advertising... anything that involves a physical product that doesn't deform.

One thing I'm interested in is how much they're going to charge for this. No details are released yet. It should be fine for prototypes for clients, but anything 'out in the wild' is unlikely to be completely free.

I'll post more experiments with Vuforia Object Recognition in the coming weeks.

If you want any more info on this, use the contact form and give me a shout.