The competition between exchanges has been heated. Especially throughout the last two years of decreasing investor sentiment towards cryptocurrencies. Exchanges are clawing their way to every inch of market share. Fighting for each and every trader.

Binance has largely dominated the exchange market since January 2018. While few other exchanges have been able to wiggle market share away from this giant, the tide may be starting to shift.

The winds of change are coming. 2020 is going to bring a storm that will throw some exchanges off their game while providing others with the force that can fill their sails and propel them further.

One of the exchanges that we foresee catching some wind in their sails is KuCoin. KuCoin has been a key Binance competitor since the very beginning in 2017. 2020 might finally be the year that KuCoin becomes the new Binance and dominates the market.

We’ve compiled a list of 10 reasons we believe KuCoin can beat Binance in 2020. Although the odds are stacked against them, we see this as the underdog story of the decade to watch in the crypto market.

1. Accessibility

Binance was once hailed as the most open cryptocurrency exchange in the market. The signup process was quick and easy, completely changing the way US investors got into the altcoin market. However, those days are gone. Binance broke with the US customer base to form the new Binance.US exchange. This new exchange is comparable in ways to Coinbase and Kraken, when it comes to KYC, verification, and regulatory compliance.

The cumbersome process of signing up for a new exchange, verifying your account, and being excluded if you live in one of 13 states is inconvenient, to say the least.

In terms of accessibility, KuCoin is already the new Binance. There is no exchange easier to get started using than KuCoin. It only takes a few minutes to sign up and start executing your first trades. The quick process is appealing to many crypto users.

Although KuCoin will eventually be forced to abide by the same strict rules to play in the US, KuCoin will have an advantage as long as they postpone adapting to the US regulations.

2. Diverse Asset Selection