ICONIC Noosa shoe brand holster is officially cruelty-free.

holster is now registered with the Vegan Society, recognising its footwear is free from exploitation and cruelty to animals.

As parents, holster co-founders Ben Nothling and Natalie Miller are acutely aware of the impact that the fashion industry can have on future generations and wanted to ensure they are taking the necessary steps to reduce holster's ecological footprint.

"We ensure our footwear only uses vegan-friendly materials, recycled materials in packaging and no production waste," Mr Nothling said.

"Globally, the animal-free movement is on the up and we are proud to be certified vegan as it will allow holster to appeal to a whole new market of animal-aware consumers.

"We feel very lucky to live in the Noosa Biosphere with such abundant wildlife around us every day. Ensuring we are not cruel to animals in the process of our production is important to us."

According to Google Trends, Australia is the top country in the world searching for 'vegan', with a dramatic rise in vegan searches in the last 12 months.

This makes Australia the largest growing vegan market in the world.

The Vegan Society has been registering products with its Vegan Trademark since 1990.

Today, more than 24,000 products from 53 different countries carry the logo, which is widely acknowledged to be the most credible vegan label globally.