Packaging is key.

Seriously, that is a nicely designed box. Shows off the toy inside nicely and looks good on a shelf. There’s one problem though.

It raised the price of this KO by 60%.

We’ve taken a look at a few Machine Boy Legends KOs before that were RM5 ($1.25). This KO Ironhide, the quality is the same as those, it’s not upsized or anything. He costs RM8 ($2).

Machine Boy took a lesson from Hasbro. They raised the perceived value of the toy and increased the price accordingly. Just cause having a box is nicer than being a carded figure.

Well, the KO Ironhide himself is still high quality goods. On par with the original Hasbro figure apart from some sloppy paint applications. In fact, the plastic and QC here feel better than the other KO Ironhide we’ve looked at before.

Nice going Machine Boy. You done good.

Packaging

Robot mode

Vehicle mode

PS: This guy was a very nice present I received. Merry Christmas!