In mid-April, a former Colorado Springs-area Fox Sports radio outlet switched its format to K-HIGH, a marijuana-talk station.

Now, a Denver station has followed suit.

What had been KDCO-FM/Mile High Sports Radio is now KBUD-FM, also known as Smokin 94.1.

In March, the station and its sister signal at 1550 AM were reportedly sold to Marc Paskins's Marco Broadcasting for $875,000. And this morning, Smokin FM launched with syndicated host Bubba the Love Sponge.

Bubba, who's made headlines for shenanigans aplenty over the years (click to read about his claimed Hulk Hogan sex tape), is based in Florida, and his show isn't exclusively about pot. This morning, however, he kindly did an extended segment about THC lube.

Starting at 10 a.m., the man behind the microphone will be Ed Blaze....

...followed by Gary Ganja and Stoney Reynolds. And on weekends, the man in charge is Billy Blunt:

What to expect? A blend of pot talk and rock music that's considered to be smokin'. Like, for instance, Deep Purple's "Smoke on the Water," which I caught this afternoon.

"I have created a unique radio format, there is no radio station anywhere in the country like Smokin 94.1," Paskin told AllAccess.com, adding, "There is not a better fit for our mornings than Bubba the Love Sponge. He loves weed, fast cars, hot girls and rock music. I think Bubba will take Denver by storm!"

In his own statement, Bubba added: “Rock music and smoking pot have historically gone together like peanut butter and jelly. The Bubba the Love Sponge Show has been an advocate for the legalization of marijuana long before it was the cool thing to do. Our listeners understand these facts, which is why many loyal Bubba Army members from my national audience have moved to Colorado since they legalized weed, so it will be like hooking up with old friends. I can’t wait to fire it up in Denver.”

Given the challenges facing terrestrial radio these days, the folks behind Smokin 94.1 are hardly guaranteed success. But give them credit for trying something new (or at least pretty new), rather than cycling through the usual formats.

For more information on Smokin 94.1, and to listen, click here.

