It is image makeover time for Adani Group, one of the country’s largest business conglomerates. The Gautam Adani-led entity is redesigning its communication strategy and planning a redo of its brand image. Part of this is the recent hiring of Suhel Seth, a known name in this segment, to be brand consultant.

The group has a presence in ports, power, realty and foods. And, has been at the receiving end, both from opposition parties in India (it is seen as close to the ruling party in India) and environmentalists abroad. The latter since its coal mining and ...