New Balance have re-opened the doors to their London pub, ‘The Runaway’, where the currency used is miles run and logged on Strava.

New Balance and Strava have teamed up to launch four challenges, focused at runners of all abilities - whether you're training for the London Marathon or the Westminster Mile. When runners join the Strava challenge, they’ll receive a Runaway Card, which they can add to the wallet on their phone. The card will automatically fill up with the miles they've run, and can be used to exchange miles for pints in the pub. Amazing.



The Runaway is located on 59 Greek Street in Soho, and features ruby red colour hues throughout, paying homage to the 40th anniversary of the Virgin Money London Marathon.



Upstairs at The Runaway, you’ll find a fully stocked bar and pub setting. Downstairs, runners will find a retail area where you can try the latest running kit from New Balance online. The toilets in The Runaway are equipped with blank walls, where guests are encouraged to leave fellow runners a message of encouragement. The downstairs also features a gym area for post run stretches and work out sessions, complete with two treadmills, changing rooms and lockers.

When can I exchange my miles for beer?

Challenge 1: MILES UNDER YOUR BELT- 100 MILE CHALLENGE

2nd – 29th March

Cumulative challenge

Reward: Exchange miles for pints on the 8th, 15th, 22nd and 29th March

Challenge 2: FINAL LONG RUN – 25KM CHALLENGE

6th – 19th April

Single activity challenge

Reward: Exchange miles for pints on the 19th April

Challenge 3:

27th April – 24th May

Cumulative challenge

Reward: Reward: Exchange miles for pints on the 3rd, 10th, 17th and 24th May

Challenge 4:

1st -14th June

Reward: Exchange miles for pints on the 7th and 14th June

Samantha Matthews, Senior Marketing Manager at New Balance UK & Ireland said;“We’re delighted to bring The Runaway back for another year. We were blown away by the success of the pub last year and we want runners to embrace TheRunaway as their community home again this year. As a brand, we support runners of all abilities and our passion is to encourage more people to run. The Runaway gives us the perfect call to action to achieve this, after all who doesn’t want to earn themselves a pint.”

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