Gold? Pssht, it’s all about platinum! If Jennifer Lawrence, Kristen Stewart, Emma Stone and Taylor Swift are any proof, then right now, it’s all about the platinum-blonde bob in Hollywood.

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Lawrence, 25, kicked off the trend during her Hunger Games: Mockingjay – Part 2 tour last November, when she debuted the almost-white hue on the red carpet. The eye-popping shade only made her blue eyes brighter. And, of course, it added a little edge to each of her ensembles.

The same goes for the “Blank Space” singer, 26, whose platinum bob first appeared on Vogue‘s May 2016 cover. She then debuted the shade IRL shortly after the issue’s release — just in time for Coachella — and has been embracing the makeover ever since, choosing ’90s punk outfits to complement the bold style.

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Interestingly, 26-year-old Stewart’s platinum crop, which was on full display at the Cannes Film Festival 2016, has softened her style, inspiring her stylist, Tara Swennen, to use more romantic silhouettes. “I met her 11 years ago. When she was a teen she was blonde, and I literally have wanted her to do it ever since, so I’m thrilled [with the color],” Swennen told Us Weekly. “Anytime someone cuts or dyes their hair it can change the complete mood. I love that it is beautiful and sunny here [in Cannes], and she has this new blonde hair [that’s] edgy and cool.”

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Finally, Stone, 27, who’s most often a redhead, is the latest star to show her blonde ambition. Was her good friend Swift an influencer? Who’s to say! But it’s sure to add a fresh touch to her red carpet appearances in the future.

What do you think of the platinum blonde trend? Tweet with @UsWeekly using the hashtag #stylebyUs!