One question: What the hell is going on in this bottle?

A post in Reddit’s food community by user realStarPlayer introduced us to this sorcery in a glass.

Viniq—branded as America’s first shimmery liqueur—is the best kept secret in the galaxy (mainly because it IS the galaxy in a bottle). According to Viniq’s website, the $19 dollar liqueur is a fusion of premium vodka, moscato, and “natural fruit flavors” (whatever that means).

And the website’s description of Viniq’s glamorous secret ingredient is pretty vague. “Our shimmer is the same ingredient that gives frosting its shine.” Yeah, that doesn’t tell us much.

But according to the Phoenix New Times, Viniq’s shimmer is a result of mica powder:

“A mineral used in baking and cosmetics to give things a pearlescent sheen. The mica settles to the bottom of the bottle, but when you give the bottle a strong swirl, the shimmering effect gets oohs and aahs from anyone nearby.”

Okay, so the concept of this liqueur is ridiculous. But does it taste good?

One Reddit user says it tastes exactly how it looks:

A bartender weighs in on the conversation:

And we learn that it doesn’t make a very good mixer:

But it can be a useful beverage on the right occasion: