Jobs jobs jobs! It’s a talking point for every politician and policy guru as markets face an uncertain future. Part of the change and controversy is centered around new technological advancements and the automation of jobs that have traditionally depended on human blood, sweat and tears. But for every technological challenge there is a technological answer.

For the challenge that now presents itself of helping the right people get the right work, that answer is Ouna, an ICO with a product to strategically benefit the HR industry by connecting employers with the right people for any given job opening.

“Recruiting is a noble job in that we match people to passion; and with increasing automation, more and more of the positions available will require finding someone who is not only qualified but also motivated and passionate,” says Ouna advisor Kunal Kerai, “and that’s exactly what we excel at.”

Kunal Kerai

Employees are experiencing mobility on an unprecedented scale, no longer confined to job opportunities to one town, one region or even one country. Simultaneously, workers are searching for meaning in their jobs like never before while employers are looking for recruits who fit just right with company culture and values.

“There’s an underlying misconception that with an AI revolution there won’t be any jobs for humans in the future,” says Kerai. “In reality, human input will be needed for a long time to come, but jobs will just become more specialized. There’s a perfect match out there for every company and every job seeker and Ouna dramatically increases the likelihood of finding it.”

And how does Ouna do it? With the use of blockchain, smart contracts and even smarter algorithms, which are the result of 15 years of academic research. Ouna analyzes the profiles of candidates created in a 15-minute online questionnaire perfected by intensive studies and matches them with a company’s ideal candidate profile, created by a similar questionnaire completed by the most successful employees in similar positions.

But Ouna doesn’t only analyze candidates for their work experience, education or technical know-how. Their product knows how to capture human elements that will be ever-more critical for the HR industry moving forward. What kind of work are you passionate about? What kind of position do you have the motivation for? And what type of work environment matches your character? These are questions that Ouna can answer.

“This is why I would argue companies like Ouna would continue to thrive and would be even more vital to the job market — because as people begin to look for more meaningful work tied to impact and their own personal motivations, we will need recruiting solutions that can take that into account and make meaningful matches,” says Kerai.

And what are the benefits of this technological answer to the changing marketplace? The increased individual satisfaction of employees in the roles they fulfill translates into lower turnover, greater job security and an endless amount of resources saved on traditional recruitment efforts — side operations that don’t directly contribute to growth and haven’t always been so successful.

Ouna’s use of smart contracts keeps candidates anonymous until they choose to reveal their identities, reducing incidents of discrimination based on gender or race. This technology also gives Ouna strategic advantages moving into the future with an unprecedented level of security and reliability. Candidates don’t need to worry about the security of the personal information and employers don’t need to waste time verifying the claims of candidates that have been vetted by the blockchain.

Jobs jobs jobs? They’re out there, and Ouna is bringing them to you.