The answer might be to freshen up your direct-to-consumer roots, like all the local beer bars that have recently remodeled. Some brewers are reaching for the hot craze of the moment in pastry stouts and milkshake IPAs. But judging by consumer reaction, younger drinkers are still skeptical of older and larger breweries. Other craft breweries are embracing lagers, but those beers tend to be expensive to make, while macro brewers make them cheaply and arguably better. Those breweries who are packaging in bottles are switching to cans or smaller packages to make the beer seemingly affordable.