More than 150 e-commerce and delivery companies globally use an Indian logistics startup’s service to work out the optimum way before they ship items to their customers. That startup, Noida-based FarEye, has raised $25 million in a new financing round as it looks to expand its footprint in international markets.

M12, Microsoft’s venture fund, led the seven-year-old startup’s Series D financing round. Eight Roads Ventures, Honeywell Ventures, and existing investor SAIF Partners participated in the round, which pushes FarEye’s total raise-to-date to $40 million. (M12 began its investment journey in India last year.)

FarEye helps companies orchestrate, track, and optimize their logistics operations. Say you order a pizza from Domino’s, the eatery uses FarEye’s service, which integrates into the system it is using, to quickly inform the customer how long they need to wait for the food to reach them.

Behind the scenes, FarEye is helping Domino’s evaluate a plethora of moving pieces. How many delivery people are in the vicinity? Can it bundle a few orders? What’s the maximum number of items one can carry? How experienced is the delivery person? What’s the best route to reach the customer? And, would the restaurant need the same number of delivery people the following day?, explained Kushal Nahata, co-founder and chief executive of FarEye, in an interview with TechCrunch .

“The level of digitization that logistics firms have made over the years remains minimal. The amount of visibility they have over their own delivery network is minimal. Forget what a customer should expect,” said Nahata, explaining the challenges the industry faces.

FarEye is addressing this by using AI to parse through more than a billion data points to identify the optimum solution. In the past one year, it has fine-tuned its algorithm to handle last-mile and long-haul deliveries to offer a full-suite of services to its clients.

The startup, which employs about 350 people, said it is already handling more than 10 million transactions a day. The more transactions it processes, the better its algorithm becomes, he said.

FarEye today has clients across several categories including transportation and logistics, retail (which includes grocery, furniture, and fashion), and FMCG in 20 nations. Some of these clients include Walmart, FedEx, DHL, Amway, Domino’s, Bluedart, Future Group, and J&J. Nahata said the startup will use the fresh capital to improve its predictive tech and grow its footprint in the United States, Europe, and Asia-Pacific region.

“We are solving certain problems for our customers today, but I feel we can solve much larger problems and help digitize the entire supply chain network,” he said.

As the coronavirus pandemic jeopardises grocery and e-commerce firms’ ability to timely deliver items to customers, FarEye said it is making Serve, one of its services that focuses on enabling movement of everyday essentials, free for any firm to use for more than a year.

“The global pandemic has accelerated the need for enterprises to scale their supply chain operations efficiently to meet the rising share of online deliveries. FarEye’s highly configurable last-mile and long-haul logistics platform has been validated by leading global enterprises across the 3PL, retail and manufacturing categories,” said Shweta Bhatia, a partner at Eight Roads Ventures, in a statement.

FarEye has been making money since day one, but Nahata said an IPO is not something on the table for the foreseeable future. “Our biggest focus right now is to grow,” he said.