

Every newborn, when placed on the mother's abdomen, soon after birth, has the ability

to find its mother's breast all on its own and to decide when to take the first breastfeed.



This is called the 'Breast Crawl'.



Watch Video in Italian • Marathi • Spanish

Video Script in: French • Hindi • Italian • Marathi • Spanish



Sub-titles in Bengali | English | Gujarati | Hindi | Kannada | Malayalam

Marathi | Oriya | Punjabi | Tamil | Telugu | Urdu





UNICEF, WHO and WABA along with the scientific community strongly recommend

initiating breastfeeding within a half-hour of birth.



Evidence shows that early initiation can prevent 22% of all deaths

among babies below one month in developing countries.



Ten Steps to Successful Breastfeeding Video Series









“What if governments had a proven, cost-effective way to save babies’ lives, reduce rates of malnutrition, support children’s health, increase educational attainment and grow productivity?



They do: It’s called breastfeeding. And it is one of the best investments nations can make in the lives and futures of their youngest members – and in the long-term strength of their societies.”



– Anthony Lake, UNICEF Executive Director

Launch of Medical and Health Internet-in-a-Box - South Asia Edition



Collaborating with Wiki Project Med Foundation and HealthPhone, Internet-in-a-Box has developed an offline distribution system for medical and healthcare content geared specifically to South Asia.



The Internet-in-a-Box (IIAB) device is a complete single-board computer with an in-built Wi-Fi hotspot that allows for easy distribution of information in places where access to the Internet is limited, controlled, not affordable or simply unavailable. Within a range of 50 to 100 meters, up to 32 people can connect to the device with a mobile phone or computer to access and download its content, free of any cost. It also functions as a mini app store in that those connected to it can download and install a number of offline apps. IIAB does not offer a connection to the Internet or to content beyond that stored in the Box itself.



The 32 Gb microSD card (included contains: Over 1,000 HealthPhone healthcare & nutrition videos across 22 Indian languages, 47 HealthPhone mobile apps across 18 Indian languages, All of Wikipedia Medical Encyclopaedia in English and Farsi, Full Wikipedia in 23 Indian Languages, The Global Emergency Medicine Wiki, and Children for Health’s 100 Health Messages in 5 Indian languages.



Medical and Health Internet-in-a-Box is available for the costs of the hardware, taxes and shipping (₹1,999. / US$30.).



More Info | Online example | Buy online





2017 Maternal Health campaign We recently partnered with Mediaplanet UK on the 2017 Maternal Health campaign in The Guardian newspaper and online. Read motivating insight from thought leaders and learn more about what it takes collectively to reduce maternal mortality. #GlobalMaternalHealth #MaternalHealth



Bridging the Knowledge Gap: Educating Mothers to Help Them and Their Children Live.

Mobile phones are the surprising tool improving maternal health



One of the most powerful relationships in global health and development is between a mother’s education and her child’s chances of survival. Simply put: “The more educated a mother, the less likely her child is to die. … Behind every preventable child death is a disempowered mother” says Leith Greenslade, Co-Chair of Child Health, MDG Health Alliance.

Poshan | Nutrition Mobile Apps HealthPhone™Poshan | Nutrition Mobile Apps







Get in 18 Indian Languages



Assamese • Bengali • English • Garo • Gujarati • Hindi • Kannada • Khasi • Konkani • Malayalam • Manipuri • Marathi • Mizo • Odia • Punjabi • Tamil • Telugu • Urdu​



The apps address issues of status of women, the care of pregnant women and children under two, breastfeeding and the importance of a balanced diet, health and simple changes in nutritional care practices that can notably enhance nutrition levels.



They reinforce the following key messages: Expecting mothers should get the correct diet and 25% more than usual.

Mother’s first milk is the best, do not throw it away, make sure the child gets it.

For the first 6 months the child should only be fed mother’s milk and nothing else.

When the child enters the 7th month, balance mother’s milk with a nutritious diet.



Food & Nutrition Mobile Apps HealthPhone™Food & Nutrition Mobile Apps







Get in 18 Indian Languages



Assamese • Bengali • English • Garo • Gujarati • Hindi • Kannada • Khasi • Konkani • Malayalam • Manipuri • Marathi • Mizo • Odia • Punjabi • Tamil • Telugu • Urdu​



These apps reinforce the following key messages: Adequate Complementary Feeding

Anaemia: Blood and Iron Deficiency

Importance of a Balanced Diet

Correct Norms of Infant & Young Child Feeding

Importance of Infant and Young Child Nutrition

Iodine: The Importance of Iodised Salt

Nutrition of the Child

Vitamin A

Navjaat ki Suraksha

Diet During Pregnancy

Healthcare during Pregnancy



Nutrition Handbook for the Family Mobile Apps HealthPhone™Nutrition Handbook for the Family Mobile Apps







Get in 11 Indian Languages



Bengali • English • Gujarati • Hindi • Kannada • Malayalam • Marathi • Odia • Tamil • Telugu • Urdu​



These apps reinforce the following key messages: Personal and household hygiene

Keeping food safe and clean

Foods are very important for the body

Iron makes the body strong

Vitamin A keeps the body healthy

Iodine makes the body function properly

Food for pregnant women and breast-feeding mothers

Feeding babies aged 0-6 months

Feeding young children aged over 6 months

Feeding school-age children and youth

Food and care for older people

Feeding sick people

Preventing and managing malnutrition

Once installed, all these apps work offline; they do not require a connection to a mobile network. All videos and files are included within the mobile app. Mobile apps developed in partnership with HealthPhone by The Centre for Development of Advanced Computing (C-DAC), Hyderabad, a research and development organization under the Ministry of Electronics and Information Technology, Government of India.

Subscribe to Breastfeeding & Nutrition Daily ​Free email newsletter. Custom-curated news, research, evidence, developments, resources, tips,

practical advice and thought-provoking opinions, guidelines from medical authorities on diagnosis,

treatments, symptoms, causes and risk factors, tests, training tips, photos, videos, feedback

from the field and much more for mothers and health professionals in today's

Breastfeeding & Nutrition Daily!



Laying the Foundation for Combating Malnutrition in India

The importance of balanced nutrition and health



An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.



It is the World's Largest Programme to Battle Malnutrition amongst Mothers and Children. The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.



The four Poshan videos are hosted on a dedicated WAP page iaphealthphone.org and accessible to all Vodafone India subscribers on their mobile phones.



Vodafone India subscribers can also give a missed call on 1 800 120 8989 (toll-free) to receive a link to the WAP page via SMS.

The Lancet Breastfeeding Series - January 28, 2016



With a substantial development of research and findings for breastfeeding over the past three decades, we are now able to expand on the health benefits for both women and children across the globe. The two papers in this Series will describe past and current global trends of breastfeeding, its short and long-term health consequences for the mother and child, the impact of investment in breastfeeding, and the determinants of breastfeeding and the effectiveness of promotion interventions.



New Research Shows That Breastfeeding Matters Everywhere and Could Save Millions of Lives and Dollars



"Political commitment and investment in breastfeeding by governments, donors, employers and civil society is urgently needed to ensure the health of women and children and to shape a more sustainable future for all. UNICEF and the World Health Organization, in partnership with close to 20 organizations, are leading the charge to mobilize global action to raise political and financial investment to support breastfeeding. Together, we are working to remove barriers to breastfeeding and to give women the tools they need to make informed decisions to ensure their health and the health of their children for generations come."

Werner Schultink, Chief of Nutrition at UNICEF



Breastfeeding saves lives and it’s time for action





25 July, 2018

