In addition to the Lunar mirrorless camera, Hasselblad is working also on a new A-mount camera (I assume it will be full frame based on the Alpha a99, after today's announcement of partnership between Sony and Hasselblad).

And if you are like me and think "the new Hasselblad mirrorless camera is so ugly, I cannot stop looking at it", here is the new Lunar promo video from Hasselblad: