Steve Patterson's Gameday Experience brought to you by Taco Bell has reached a new level, as it appears he's now charging opponents for the seats their bands use. By all accounts, this is the first time in the series either university has charged the other for band seats.

<blockquote class="twitter-tweet" lang="en"><p lang="en" dir="ltr">Learned that Texas is charging <a href="https://twitter.com/hashtag/TexasTech?src=hash">#TexasTech</a>'s Goin' Band for tickets - $100 per. UT and TTU hadn't charged each other for band tix before now.</p>— Aaron Dickens (@AaronDickens) <a href="https://twitter.com/AaronDickens/status/641647973701566464">September 9, 2015</a></blockquote>

<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" lang="en"><p lang="en" dir="ltr">No matter, <a href="https://twitter.com/hashtag/TexasTech?src=hash">#TexasTech</a>'s Goin' Band will still be in Austin this year thanks to the support of several folks/departments around campus.</p>— Aaron Dickens (@AaronDickens) <a href="https://twitter.com/AaronDickens/status/641649239026614273">September 9, 2015</a></blockquote>

<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

You think the Tech band is unhappy now, wait until they see the minibar prices.

The Steve Patterson Revenue Maximization Project is pushing full steam ahead. Does anybody have Oliver Luck's cell phone number?