A farming family near Darwin is receiving some much welcome but surprising media attention from nations across Asia as word spreads online of its large durian plantation.

The Siah family planted their first durian trees more than 30 years ago and have just wrapped-up their largest harvest ever of around 35 tonnes.

The pungent smell of a durian is not to the liking of many Australians, but in Asia they are regarded as the King of Fruits.

Star Media Group chief executive Wong Chun Wai travelled from Kuala Lumpur to Darwin just to see the Siahs' durian crop for himself.

"I'm here in Darwin for purely one thing … durians, I'm durian crazy," he told ABC Rural.

"I've been hearing so much about these Darwin durians.

"The Malaysian audience are going to flip out when there hear about this. They are going to freak out and will never believe what I'm going to tell them.

"It's international news [this farm], believe me."

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Simon the ang moh (white guy) goes viral

The Siah family sold durians to markets across Australia this year, including Adelaide, where the fruits went viral after a video posted by a local Asian grocery store owner.

The video of Simon Sargent cutting open a durian "the proper way" impressed viewers across Asia.

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"The intention of the video was to bring customers into the store and sell as much durian as we could. But once that video went on Facebook our sales were higher than we could have imagined," he said.

"All day my hands were just opening durians. A lot of people wanted me to open a durian for them because of seeing me in the video.

"I guess you don't see too many [white] Australians having any knowledge of durian, let alone selling them. So it is quite intriguing."

Mr Sargent said he was contacted by media in Malaysia, Singapore and Vietnam, and the video continues to spread online with more then 410,000 views.

"It's just been crazy, I think I might go through all of the news articles and print them out and keep them as a souvenir. It's a good memory for me.," he said.

A year to remember for farm

Durian farmer Han Shiong Siah said this year's record crop for his farm had been made extra special with all of the attention from overseas durian fans.

"It is a weird feeling, I didn't think a durian farm in Darwin would gain such international fame," he said.

"I think [durian] fans around Asia are in shock. Most of them never think Australia would be able to grow durians on a commercial level.

"So all of this media has been fantastic in getting the word out that Australia can grow durian".

Durian grower Han Shiong Siah is surprised by the international fame. ( ABC Rural: Lydia Burton )

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While social media would suggest there are plenty of people in Asia queueing up to try Australian-grown durian, Mr Siah said exports were still a few years away for his farm.

"We have plans to keep on improving our farm, improving yields as well as the quality of the fruit and the wellbeing of the trees," he said.

"Potentially there will be export opportunities for us and we've been looking at opportunities to send fruit to New Zealand."