One of the things I love about the ManageWP community is that it’s made up of a fun and interesting mixture of pragmatic doers and imaginative dreamers. When it comes to being an entrepreneur – which I’ve come to realize many of you are (as am I) – that’s a good mix.

It means that when it’s time to get things done you can switch into “closed mode” and knock out a to-do list. It also means that when there’s a problem to be solved you can switch into “open mode” or “creative mode” and dream up new solutions for whatever problem you happen to be facing.

It makes you exciting, dangerous and a good group to brainstorm with as you can actually follow through afterwards. As such, I’d like to try an exercise with all of you in open mode thinking.

So buckle up because this post is going to be all about exploring the unknown potential of WordPress as a unique storytelling platform.

Storytelling & WordPress: A Surprising Lack of Innovation

Over the years WordPress has been a lot of things. It began as a simple blogging platform, progressed into a content management system and is becoming an app environment and possibly even a web operating system! This kind of big and rapid advancement is an integral part of WordPress’s success. That and the fact that it’s free and open source (obviously).

It is simultaneously the world’s most popular blogging platform and CMS; beating out all competitors by impressive margins. As such it has helped to revolutionize the way we (both businesses and individuals) communicate. It’s how we break news, build community around specific topics, review products, conduct debates and a whole slew of other forms of communication. But what it hasn’t done yet is fundamentally change the way in which we tell stories.

What do I mean by that?

I mean that, for the most part, what we’re used to seeing on a blog or WordPress website is just a digital version of an existing print format. The biggest and most popular changes we’ve made are the addition of hyperlinks, embedded videos and animated gifs. A far cry from fully embracing a digital landscape and effectively re-inventing the art of storytelling. Something that is not only possible right now, but is just waiting to happen! Yet no one has done it.

Of course, many of you are probably wondering what it is. So let’s just jump into some concepts that could (probably) happen on WordPress and afterwards talk about the viability and potential market for such experiences.

1. The Gmail Experiment

This is an idea I’ve been sitting on for so long that I felt it finally time to publish something about it in the hopes that someone, somewhere will want to make it. I initially bounced this around with some of my friends as far back as 2007 and WordPress at the time was not as flexible and powerful as it is today. So in a nutshell, here’s the WordPress storytelling concept I call The Gmail Experiment.

Much of our lives comes at us through email. We have an emotional connection to it that is both unique and intense. For many of us it’s the first thing we check when we wake up and the last thing we do before going to bed. It’s personal, practical, and essential. So why not tell stories in that environment?

I think a Gmail style WordPress theme where emails, chats, etc. are custom post types could provide a rich app-like environment for interactive stories to unfold. Imagine a WordPress install running such a theme, equipped with the necessary plugins to make the interactions I’ll describe possible (probably BuddyPress + a gamification plugin).

A reader arrives on the home page of said site. There are a few “story paths” that greet them.

Do you want to experience a couple falling in love through a series of emails/chats/and google hangouts? How about a battle of wits with a fictitious criminal trying to recruit you for a dangerous job? Or maybe you’re part of the ground crew of a mission to Mars and it’s your job to analyse the images and videos being transmitted back to earth? Working with a team of other users/”readers” to come to various conclusions and solve problems. You could even be on the receiving end of famous stories centering around various types of correspondence: Frankenstein, Dracula or The Mountains of Madness.

All of these scenarios can be uniquely experienced through an email environment in a way that engages and connects to the audience in brand new ways.

For the sake of this concept lets explore a few options you might have if you chose to follow the “couple falling in love” path. Would you like to take part by giving one or both parties dating advice? It might even be fun to work with other users/”readers” to help make special moments happen for the couple in question. Or what if you could earn points/badges based on how well you read and interpret how the relationship is going? The possibilities are endless as there could be a fun combination of pre-made content as well as content produced in response to those participating in the stories.

I think you get the idea. Next concept!

2. The Scrolling Graphic Novel

Remember this? Or how about a slew of these a while back? Beautiful, interactive, story-based web experiences that delight and take the breath away. My question is: why hasn’t any of that web design creativity made its way into the way we build WordPress sites?

I mean, I get it. The vast majority of WordPress users are interested in setting up a standard website for their blog or business. Telling stories in unconventional formats doesn’t really meet either of those overwhelming needs. So the easiest money for everyone is in supplying themes and plugins that empower the core WordPress user base. But what if there is another huge user base out there just waiting for the right tools to create mind-bogglingly immersive stories with a web-first mentality? I think it’s worth considering. Which, obviously, I have.

So how would my concept of a “scrolling graphic novel” work?

Building off of the principles graphic novel artists and writers already use to create and place their page frames we can remove the pages and create a more streamlined distraction free story flow. Text, image “frames”, “full page” graphics, motion graphics, video, etc. All of it would smoothly flow and “unfold” downwards (or possibly sideways).

I imagine two web-specific features that would really make this an enjoyable experience beyond the intuitive and seamless flow I just described. The first is a sticky bookmark button that tracks with the reader’s scrolling. This of course will allow any reader to place a bookmark where they left off and return to their spot when ready.

The other feature I have in mind is a new annotation/commenting functionality that allows readers to place their thoughts/comments/annotations throughout the piece. Comments would be indicated by small markers on the opposite side of the screen from the sticky bookmark and with a single click any reader could open them up and join the conversation or add their own thoughts.

Hopefully the image above helps to illustrate what I mean by all of that. Next concept!

3. Writing Prompts + Gamified Writing Challenges = Loads of Fun Original Stories

Imagine a combination of 750words.com and The Storymatic running on a WordPress Multi-site with BuddyPress. When community members log in they are greeted with a blank frontend word processing screen and a writing prompt. It’s timed with specific word count goals to encourage lots of free writing and spontaneous storytelling.

At any point in time a writer feels stuck they can opt to have another writing prompt revealed to help keep their creative flow alive and propel their story to completion. When finished, the writer is taken to an analytics screen that shares some stats and tips for improving the next round.

Continued participation unlocks accomplishment badges and even improves their stories’ visibility on community pages (if they choose to make their stories public).

Simple as that.

Final Thoughts

You may be wondering: where in the world did all of that come from? Well, I guess it’s a combination of experiencing the incredible ingenuity and creativity of some fellow artists on the web and my recent re-immersion into the art and design culture.

It’s got me dreaming again.

I’ve been closely following the Canadian astronaut Chris Hadfield as he’s been sending the most amazing videos from the International Space Station; As well as another huge inspiration of mine Jack Conte who creates the most astounding music videos on a regular basis via his YouTube channel (which lead him to launch the new service Patreon that helps digital artists make a living via monthly “tips” from their fans); And then there’s the blog posts I’ve been reading over at The Digital Telepathy Betterment Blog where their main focus is making the web a better place through design innovation.

I love how each of these people/groups is helping to move the web forward and the more I thought about it I decided it was better to share my somewhat odd or bizarre ideas about the intersection of the web, WordPress and storytelling than to continue to sit on them and potentially let them go to waste. I decided that even if I don’t personally get to make any of these ideas happen, I might help spark a conversation that results in something really special.

Personally, I could see a whole group of design and development shops pop up in the coming years to provide various themes and plugins for WordPress users interested in creating beautiful stories like the ones I’ve just described above. And I’d love to be a part of it! Maybe this is the start?

So please, let me know what you think about this unique intersection of the web, WordPress and the art of storytelling in the comments below. I’d also love to know if you think there are other exciting spaces for innovation within the WordPress ecosphere.

Image Credit: Barker Animation