If you are a Google Analytics Premium customer, you have access to all of your raw data through BigQuery Export. The visitor, session, and hit level BigQuery Export data is rich enough to perform more advanced analysis, such as statistical modeling and forecasting. This guide demonstrates how BigQuery Export data can be used to build a statistical model to forecast customer behavior and calculate Customer Lifetime Value (CLV).

Fill out this form to complete this analysis using your own Google Analytics Premium data.