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Today Samsung has announced that it’s adding a new member to the company’s family of curiously named ‘Milk’ services. ‘Milk VR‘—joining Milk Music and Milk Video—aims to offer a destination for curated VR video on the company’s Gear VR headset.

While Gear VR’s launch lineup was strong, it was also fairly limited. Today Samsung says it’s deploying a “technical preview” of the Milk VR application which will function as a destination for made-for-VR videos. The preview will be available to all Gear VR owners, with a full launch due at an unspecified later date.

See Also: Samsung Gear VR Detailed Review: Part Two – Experience, Gameplay Videos, and More

Samsung says that it wants to build up a destination of “regular VR user viewership.” Based on queues from the way it operates Milk Music and Milk Video Android apps, we’d expect to see Milk VR add more content over time—curated, not all-inclusive.

For now it isn’t clear what the initial video lineup will be, what tech it will be shot with, or whether or not it will be mono or stereo (3D) 360 video (though our best guess is on the former, for now). Going forward, there’s certainly an opportunity for Samsung to deploy content filmed with it’s yet-released Project Beyond VR video camera.

See Also: First Impressions of Project Beyond, Samsung’s 360 3D Camera for VR

What we do know is that the videos will be available for download at their full 4k x 2k resolution, or adaptively streamable for those with varying bandwidth. Whatever the case, Samsung says the content offered through Milk VR will encompass genres of music, sports, action, and lifestyle.

More detail to come once we’ve had a chance to try Milk VR for ourselves.