These are just a few of the problems that currently plague the Internet, like fake news, increased bot activity, social addiction, parody accounts, increasing polarization of the online discourse etc.

For the first time in history, we can redefine the ways we cooperate within society at scale, yet we are stuck in infrastructure that does not work in our favour.

Every token is a community

Over the last two years, we’ve developed a very simple, yet powerful technology that can help to change that. Our hope is that our work might help users allocate their attention and make better choices in the token-based attention economy.

To illustrate the kind of scenario we’re thinking about, we’ll introduce you to our friend Nala.

Nala has an Ethereum address with a few ERC20 and a few ERC 721 tokens inside. She can access Web 3.0 by Metamask on desktop and Toshi, Trust or Cipher on mobile devices.

Nala is a dog

Now she can discover communities from the perspective of her tokens…

…and see what’s happening inside them.

She always knows where the messages comes from, as each one is cryptographically signed by the private key holder.

She can also get a valuable insight and know motivations of a sender.

Whenever she writes, her messages can be discovered by anyone, as it’s all happening on the open data sets.

But they can only come from the other token holders, so her attention is protected.

She can connect her traditional social media and use them as distribution channels.

It is not enough for her though.

Nala got tired of being just a dog. She wants to become someone else. She’s got two NFTs in her wallet, but is also considering creating her own.

She knows that Cryptokitties are a vibrant and fun community, so she picks Falafel.

With time, she grows influence of her Cryptokitty by being an active member of the community.

Nala knows a little bit of javascript, so she decides to add new functionalities to Tok’n’Talk and monetize it. She thinks that every kitty is an artist and creates a small piece of code that generates artworks based on kitty’s genes.

Falafel got very popular, so Nala issues its own ERC20 token.

Now others want to pay for services and be featured in Falafel’s profile.

Needless to say, Falafel’s made it.

Same, but different

We applied familiar patterns and interactions, like reactions and comments, to the new, tokenized world. This is intentional: our goal is to enhance existing user experiences, not to replace them. We took what’s best out of two worlds: the trust inherent to blockchain systems, and the flexibility of off-chain/traditional networks.

We do this by creating a connection between economic address and the arbitrary data. Afterwards, we can rank these connections by various algorithms that results in a feed. You can read how it works here.