The competition watchdog is taking action against Apple for selling the iPad 3 as a ‘’4G’’ device even though it doesn't work on any Australian 4G networks.

“The ACCC alleges that Apple's recent promotion of the new "iPad with WiFi + 4G" is misleading because it represents to Australian consumers that the product "iPad with WiFi + 4G" can, with a SIM card, connect to a 4G mobile data network in Australia, when this is not the case.

The iPad as listed on Apple's site.

The competition regulator said it was seeking injunctions, penalties, corrective advertising and refunds to consumers who were misled.