Anheuser-Busch brand Lime-A-Rita, a margarita-flavoured malt beverage, has forged a partnership with fashion designer Megan Ann Wilson, that will see the two create a leisurewear clothing line for National Basketball Association (NBA) side Atlanta Hawks.

The deal, signed between the brand, the team and the designer, will see Lime-A-Rita create a unique in-arena experience for Hawks fans at the Philips Arena, as well as the ‘shegotgame’ line of leisure clothing.

The collection, inspired by the “bold flavours of Lime-A-Rita” feature leggings, bodysuits, bomber jackets and sports bras.

The deal is part of a wider strategy by Lime-A-Rita to engage with female NBA fans, and the brand will have a pop-up shop on the concourses at all Hawks games for the rest of the season.

“This gives us the opportunity to tap into two major female passion points – sports and fashion,” said Selena Kalvaria, senior brand manager for Lime-A-Rita.

“We can’t wait for Atlanta Hawks fans to see what we’ve been working on with Megan Ann Wilson and to experience game night in a new way with Lime-A-Rita this year.”

The Hawks have had an impressive start to the 2016/17 NBA season, winning five of their seven games so far. The team have made the play-offs in the past nine seasons, but have not won a championship for over 50 years