The Guests of Honour are all local people aged 65 and over and are dedicated Manchester United fans, who have experienced loneliness. The touching moment, which saw the guests step out in front of an expected crowd of 73, 346 people, serves as a reminder of the issue of loneliness which affects hundreds of thousands of older people living within Britain’s communities, and aims to inspire people to ‘Donate your words’ to those who need them the most.

Cadbury believe there is a glass and half of generosity and kindness in everyone and Manchester United share this belief. As a result, the club has joined Cadbury on their ‘Donate your words’ campaign in a bid to encourage the fans and nation to ‘Donate your words’ and make a difference to the lives of older people.