A Japanese company PATRON launches a new platform based on Blockchain to support social media influencers. The project aims to create a complete ecosystem where SNS influencers and users from around the world will be able to publish, discover and book information about the social media sharing economy on the internet and on mobile tablets, white paper states from the company.

The company creates a sharing economy system that works similarly to Airbnb. A & # 39; host & # 39; can buy an influential post, "buy" an influencer for several months or even for a year.

In the marketing industry of influence, up to 40% of the costs go to the influencers. taken by the agency that acts as an intermediary. According to PATRON, they have built a solution based on Blockchain to help solve an intermediary problem. The commission fees currently paid could be replaced by a token market that would have a transparent "case".

New Economic Model

The founder of PATRON, Atsushi Hisatsumi, is an influencer and second entrepreneur. He is an award-winning singer, DJ and dancer. Much of his background in business is around marketing and working with influencers to create better solutions and reach them.

In scoring the market and greatly facilitating the construction of a brand and monetizing it, PATRON could open a whole new level of influencers that could come to the market. In addition, the initial difficulty for most businesses to contact influencers will be improved by creating a platform on which they can operate.

Decentralized platforms operate on the basis of smart contracts and automation that they allow. PATRON plans to replace the existing business model with a system that makes more sense to customers and creators.

Two economic effects could result from setting up a platform like Boss. First, sponsors and influencers would end up with more money in their pockets. Secondly, you will find that it becomes cheaper to sponsor influencers, which could allow more influencers to connect

The middle trade is under attack as more and more more people realize that there are more efficient ways things, and PATRON is an example of an innovative technology that could disrupt an older business model.

The stage of development of the OIC

Currently, PATRON is in the middle of his ICO. They are soon entering their pre-sale phase and are targeting a $ 10 million subscription to the public OIC.

ICOs are needed when a company reaches a point where it needs a lot more money to achieve their plans. The money of the ICO BOSS will be oriented towards three different facets of the expansion. First, the staff developing the applications and the infrastructure must be funded. But that also means that an initial investment for setting up a store in San Francisco will be necessary. Finally, a little money will be needed to set up studios and workspaces for influencers.

During the OIC, there will be a 30% bonus during the bonus period to encourage participation. The pre-sale will start on February 14

Will Bartlett