Former federal trade minister Andrew Robb has joined the board of Ten Network as representative of mining magnate and significant Ten shareholder Gina Rinehart.

Mr Robb, who retired from parliament ahead of the July 2 federal election, was announced on Monday as the replacement director for John Klepec, the chief operating officer of Ms Hancock's Hancock Prospecting.

Mr Klepec was an alternate director and director of Ten for almost three years as nominee of Hanrine Investments, through which Ms Rinehart holds an 8.2 per cent stake in Ten.

Ten chairman David Gordon said Mr Robb "has had a distinguished career in the government sector and previous experience in marketing and the media".

The former Liberal front-bencher worked for the Packer family and created a direct marketing company, among other ventures, before he entered politics.

Ten also announced Andrew Lancaster would join the board as the nominee of media billionaire and the network's largest shareholder Bruce Gordon.

Mr Gordon holds a 13 per cent stake of Ten through his company Birketu.

Mr Lancaster replaces Brian Long, a former chairman and deputy chairman of Ten, who retired from the board.

Ten shares lifted on Monday, gaining 4.5 cents - almost five per cent - to 98 cents in a stronger overall market, while shares in rival Seven West Media slipped two cents and Nine Entertainment gained half a cent.