Unless you have been living under a rock on the face of earth, chances are that you have already heard about Google’s Eddystone beacons. The Internet of Things initiative is a competitor to Apple’s iBeacon, but it ups the ante by working on both Android and iOS and offering a wider selection of data payloads. Since its launch in July 2015, Eddystone has generated a huge amount of buzz among businesses, particularly because of the promise that it made with respect to app-liberation via the ‘Eddystone-URL’ packet broadcasted by the beacon.

Just 3 months back, few marketers were busy pondering over the promise that Eddystone holds on the proximity marketing technology front as Google was yet to announce any major updates. And then with a bang, things changed as Google went on to announce Android support on Chrome browser for Eddystone beacons in January 2016.

In fact, the momentum with which Eddystone has been progressing since the beginning of this year is quite noteworthy. Just last week, Google announced Eddystone-EID (Ephemeral Identifiers), a secure beacon format that lets developers control who can access a beacon signal and, just as importantly, who can’t. While Eddystone has been primarily focused on businesses and enterprises, with this new beacon format Google is looking to find its way into consumer goods. And to add to the excitement, Samsonite recently announced its plans to release a suitcase with an Eddystone-EID beacon built right in to help users keep track of their luggage, later this year.

Among all this promising buzz, a number of brands have already announced Eddystone beacon pilots while the others are busy planning their first campaigns. While all this is quite promising, the truth is that not many marketers are sure about where to begin with or the kind of use cases that can be employed or how to go about setting up their first Eddystone beacon pilot.

Through our upcoming webinar on ‘The A to Z of Planning Your First Eddystone Beacon Pilot’ we aim to help brands with this by helping them understand what a beacon pilot is all about, the kind of investment it involves, and how to run a successful Eddystone beacon pilot.

Join us for this free webinar on May 3, 2016 and find answers to all your questions on planning a successful Eddystone pilot. The webinar will cover:

– Why Eddystone is on its way to becoming the new industry standard

– Why your business should choose Eddystone over iBeacon

– How to launch your first Eddystone beacon pilot

– Top 3 Scenarios where Eddystone makes sense for your business

– Eddystone FAQs

Update: This webinar has ended. You can check out the slide deck and the recording to learn more about some of the very interesting questions that we had received from our attendees.

If you are planning an Eddystone beacon pilot, take a look at Beaconstac, that includes everything you need to kickstart your campaign in under 15 minutes. Using Beaconstac you can set up your own campaign, without a developer’s help!

Author Details

Author Details

Devika Girish Enthusiastic about marketing technology and helping businesses achieve greater ROI.

This blog was originally published on April 20th, 2016 at 03:27 pm