And yet another, the Great Men Value Women project, frames its mission as about helping young men, but it’s also driven by the belief that young men need to be re-educated as feminists – not just for their own good, but for women’s too. On the section of their website listing the organisation’s values, their final point simply states: “Feminism: This says it all”, with a link to a video of TED X talk entitled: “We Should All Be Feminists”.