With the announcement at the 12 Hours of Sebring of the redubbed Bubba Burger Sports Car Grand Prix At Long Beach the titles of all of the remaining rounds of the 2016 IMSA WeatherTech Sportscar Championship are set to be rejigged too.

IMSA Marketing Spokesman Ian Ormous said:

“I came up with the Bubba Burger tie-in as I was getting a bit hungry before lunch so tried the same tactic again. It’s been very successful with all bar one of our races now with a revised title sponsorship and already with some success for prospects into 2017.”

It is understood that the sponsorship strategy will be reviewed well before the proposed 2017 Rolex 24 Pack of Monster Munch at Daytona.

Remaining 2016 IMSA Weathertech Sportscar Championship Calendar

Continental Tire Monterey Jack Grand Prix Powered By Mazda.

Chevrolet Sports Car Classic Presented By Metro Detroit Chevy Meal Dealers.

Sahlen’s Six Hours Of The Glen (No Change).

Canadian Smoked Bacon Tire Motorsport Park.

Northeast Grand Prix, Key Lime Rock.

Continental Breakfast Tire Road Race Showcase, Road America.

Oak Tree Grand Prix at Virginia Ham International Raceway.

Lone Starbucks Le Mans.

Petit Filou Le Mans.