We’ve analyzed the fixes that we at grammative.com have suggested to over 50 websites in the past month. Here are the top 3 recurring content errors we’ve seen.

1. Benefits, not features

When our clients describe their products, it’s easy for them to fall into describing features. Your service may have the following FEATURES:

30% more efficient

Use 256-bit AES encryption

Your studio uses React-Native to build your apps

But describing this on your website is not very helpful or relatable — this means nothing to me as a user (or even as a developer — it doesn’t convince me, it’s just useful as a fact sheet!).

We translated these into BENEFITS for the user:

30% savings, passed on to you

Industry-leading Security (256-bit AES encryption)

Cross-platform apps (uses open-source React-Native by Facebook)