National Period Day wasn’t just a day for Democrat politicians to pander, but it was also a day for large corporations to cave to pressure from the transgender lobby. On Saturday, transgender activists succeeded in forcing Procter & Gamble, the makers of Always sanitary pads, to remove the “Venus” female symbol (♀) from the wrapping of its products.

Transgender lobby forces sanitary towel-maker Always to ditch Venus logo from its products https://t.co/JzTeqMknG9 — Daily Mail U.K. (@DailyMailUK) October 20, 2019

The company caved due to accusations of “transphobia.”

The cave-in by P&G comes after Flora margarine stopped advertising on Mumsnet following accusations that the parenting website is transphobic, which also sparked a boycott as reported by The Mail on Sunday last week. A trans activist using the pseudonym ‘Melly Boom’ had tweeted in July asking Always why it was ‘imperative’ to have the sign on their sanitary products. The tweet said: ‘There are non-binary and trans folks who still need to use your products too you know!’ Another activist, Ben Saunders – named young campaigner of the year by LGBT charity Stonewall in May after making a documentary about being transgender – contacted the sanitary pad makers in June with a similar complaint. The Always marketing team replied with a comment that Saunders, 18, posted on Twitter, reading: ‘We are glad to inform you that as of December we will use a wrapper design without the feminine symbol.’

Sanitary pads without the feminine symbol on the wrapping are now expected to hit stores in January 2020. Procter & Gamble’s decision to kowtow to a tiny, tiny fraction of population, however, has outraged women, who are now boycotting the brand.

Leading feminist campaigner Julie Bindel told The Mail on Sunday: ‘Removing the female symbol from sanitary towel packaging is basically denying the existence of women. ‘We’re now moving towards the total elimination of women’s biology. The women’s symbol has been used by feminists for decades. This is pure cowardice and virtue signalling from these big corporate brands who are capitulating to the trans agenda.’ Women on social media sites also aired their fury at the decision by P&G. Maya Forstater, a women’s rights advocate who lost her job as a think tank tax expert for saying transgender women are not women, tweeted: ‘The venus sign in biology is used to represent the female sex (you know, the ONLY people who will ever need these products). It does not represent gender identity.’

A glance at the Always brand’s Twitter page shows the extents they will go to be “woke.” Most of their tweets during the month of October have mentioned National Period Day, Menstrual Equity, and/or the cause #EndPeriodPoverty. Curiously, they also promote hashtags #LikeAGirl and #DayoftheGirl—while at the same they cave to trans activists who want to force the masses to believe that women aren’t the only ones who menstruate.