London 20-3-19/ Learning about cryptocurrency and blockchain is a challenge for many people, because it represents a complex technology combined with the genuine risk of losing funds. On the other hand, decentralised, censorship-resistant and self-sovereign value transmission represents such a powerful and transformative opportunity, that it needs to be accessible to more people, and the space urgently needs apps and products which are easy to use and understand.

The team at BlockSparks create messaging for projects and businesses innovating in cryptocurrency and blockchain, but are increasingly turning their attention to public education, and enabling more and more people to take their first steps into crypto in a safe and scam-free environment.

“We launched the Crypto Confidence Podcast in autumn of 2019”, explains CEO Maya Middlemiss, “in an effort to share the personal enthusiasms we feel about the work we’re doing, with a wider consumer audience. The Crypto Confidence Community is an extension of that, and will enable us to share more about the social impact of the products our clients and others are building – not to encourage investment, but looking beyond that to everyday people who will be affected by the changes which are coming.

“This stuff is complicated! We know that. So, managing a Facebook community will enable us to curate and discuss content in a range of media, to try and demonstrate the underlying principles – what a blockchain is, how it can be used to transfer value in a secure and immutable way. Among the scams and shills there are some really high quality articles, videos and podcasts, which we want to bring to our community and discuss, in an environment where there are ‘no silly questions’. As we’ve always said about the podcast, this stuff is far too exciting to leave it to the geeks… but just as with the early internet, the tools are not yet intuitive or user-friendly. They need some guidance and hand-holding, when you’re first getting started.

“We know that it is incredibly hard to find unbiased advice and information, because of the way incentives work in this industry. So we want to promote debate and critical thinking, help people to start evaluating sources of information, and making progress at a pace which they feel safe and comfortable with”.

Because adoption remains at such a nascent stage, each new user of crypto benefits the entire space, regardless of how they get involved – which makes the creation of public-facing educational content a win for all of BlockSparks clients, and anyone building in this space. Middlemiss continues: “If we can help to get everyday consumers taking their first steps and building their knowledge and confidence, this builds the network effect, the rising tide of adoption which lifts every project. Sharing stories of successful projects and applications, along with good practice in terms of safety and custody, will boost the growth of the industry as a whole. And as creating powerful metaphors and analogies to bring blockchain and crypto alive is what we do for our clients, we’re committed to do this for the public as well”.

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The Crypto Confidence Podcast and Crypto Confidence Community are brought to you by BlockSparks, and is designed to help people understand and participate safely in the world of cryptocurrency, avoiding scams and hype.

BlockSparks is a boutique communications agency specialising in promoting blockchain and cryptocurrency projects. They offer a full suite of content, PR and marketing services and use their specialist knowledge of this niche, combined with many years experience in agency work, to provide their clients with a very focused service. Headquartered in Tallinn, Estonia, BlockSparks runs on a virtual agency basis with key team members, who are all native English-speakers, located throughout Europe. They work with an international clientele who are mainly based in Asia, USA and Europe.

For further information, contact: [email protected]

https://www.blocksparks.io/category/podcast/