What we, as Localflow, want to structure is a radical change on the Data economy, giving users and businesses access and control on what they are providing and sharing, rewarding them for the growing of the ecosystem.

Localflow wants to bring a local decentralized ecosystem to life, making possible to local services to emerge.

We aim at revolutionizing the local economy: granting total privacy for users and by the other hand improving small local shops and entities visibility.

So that who really is moving local economy like shops, cinemas, groceries, plumbers and so on, will show they data, working hours, calendars, products or services provided, but users will be able to control shared data.

There will be no prerecorded personal data, and will be possible to erase completely search history and bot answers.

Localflow don’t want to know who you are and what you do, because we will not make value from selling personal data, they will not be given or sold to third party companies or organizations because they are never collected in relation to a single person. Data will be used only for anonymized general statistics without possibility to relate them back to specific users.

So in this model, it is not necessary to exploit personal information because the whole technological infrastructure will be sustained by small and fair fees on the local economic network, real sharing economy services and local marketing campaigns.

Blockchain technology can help to maintain online privacy, having digital identity connected with their id on telegram or in the Localflow platform and an anti-money laundering Digital certificate connected with subledgers. So legal compliance and privacy could match parallelly.

At the same time service provided now by workers in many gig economy companies, such us in transportations or delivery that are subjected to low gains and fractured work hours, could find a new more respectful working structure.

Decentralization as the core of privacy

Centralization of data: a company has in its hands our data and even our reputation. This lead to the effect of a single point of failure (SPOF) vulnerable to hacks and malevolent use.

The application of Decentralized Ledger Technologies is perfectly suitable to resolve the SPOF problem and the concentration of data. A distributed and decentralized data storage is key to take worth data off from companies that have been selling our information as their own cash flow model.

How to make it possible? How can an individual be part of a decentralized network? Localflow gives to local business and entrepreneur “user-friendly tools” to start this revolution and get involved into the local community and local chats.

The first tools the Localflow will provide are a network of chatbots, that can be considered as “Artificial Conversational Entities”.

This chatbots are small programs, that can be launched on many different mainstream platforms (Facebook Messenger, Telegram, Wechat, Amazon Echo, etc…), which can conduct a conversation via auditory or textual methods.

They are commonly used for B2C customer service, sales and marketing.

But as we know, the most of nowadays chatbot are centralized, leading that owner’s company can check and sell personal information to third party entities.

Localflow, instead, will use the protocol named Masked Authenticated Messaging (MAM) provided by the IOTA foundation to warranty privacy to consumers. Getting deeper, MAM is used as the message dispatching mechanism for any chatbots in the Localflow network.

MAM enables nodes to exchange data on the Tangle, fully authenticated and encrypted. When the network is extended and the community will have traction, a local sharing economy ecosystem will be created to be efficient, fair and local.

At least, it remains a big issue: why local business should be involved in this?

Well, tokens economy may be a good explanation. The ideas are the following: if individuals are participating in the network, they can gain some tokens that can be spent for other services in the network, from using EWA’s to push word of mouth influencer activities in the local communities or specific chatbot modules.

As Adam Smith pointed out:

“individual interest moves the economy”

The centralization of vital and personal information is the crucial business of many companies, but at the expense of individuals’ privacy. On the web, big players are selling our personal information to other companies that can altered our decision.

Our information’s are now given totally for free and users are not gaining nothing from it. Decentralized Ledger Technologies (DLT) can improve this situation, making individuals protected and owners of their own personal information, able to be rewarded if they want to share them.

Decentralization and distribution can so organize a competition against big players through the token advantage for participating into the community.

Make others understand the possibility ahead will be one of the greatest challenge.. but we like difficult games…

Stay Tuned with the Localflow,

The Localflow team.

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