If you plan on watching the upcoming UFC 232 pay-per-view featuring a rematch between former UFC light heavyweight champion Jon Jones and light heavyweight Alexander Gustafsson as the main event, you’ll also see Litecoin prominently featured in the Octagon.

According to a press release, the Charlie Lee-led Litecoin Foundation has secured a sponsorship partnership with mixed-martial arts promotion, the Ultimate Fighting Championship (UFC). The sponsorship sees The Litecoin Foundation promoting the Litecoin cryptocurrency during this Saturday’s night’s UFC 232 fight card on December 29.

The Litecoin Foundation becomes the first-ever crypto sponsor of a UFC event. They called the partnership “yet another signal of this technology moving closer towards the mainstream,” and said that the sponsorship will expose the Litecoin cryptocurrency to “millions of viewers.”

UFC sees “many parallels” between it and Litecoin. “Over the last 25 years, UFC… has evolved from a tiny grassroots movement to a global phenomenon, largely based on the extremely passionate community… We see many parallels to Litecoin in this way as our amazing community has been instrumental in our growth and providing unwavering passion and enthusiasm that continues to propel us forward.”

Litecoin will become the “official cryptocurrency partner” of the UFC, and hopes to continue and expand the relationship with the UFC in the future.

Each numbered UFC PPV has a viewership of over a million, with UFC 229’s bout between Khabib Nurmagomedov and Connor McGregor breaking records and bringing 2.4 million viewers. With such numbers, Litecoin and the cryptocurrency space will be shown to the mainstream public in a big way.