With ongoing implementation of a new strategic plan, an online school to open next month and, potentially, two new high schools being built, the old is new again in the city's school district.

Pueblo School District 60 has reclaimed its name and with it, issued a new logo developed to reflect the change from Pueblo City Schools and a renewed focus on students and their future.

"Community input was a huge piece of our strategic plan and we are very excited to start this upcoming school year with a new logo and a familiar name attached to it," said Superintendent Charlotte Macaluso. "The move to once again be known as D60 was something our community and staff had been asking for.

"Clearly, our new logo celebrates our unique traditions and focuses on educating students for a life of purpose and impact."

The logo was designed by in-house graphic artist Renee Hahn and her assistant Jacob Rivera. Together, the artists used input from staff to design several concepts before arriving at the final artwork.

"Their work and expertise were instrumental, and they are to be commended," said Dalton Sprouse, the district's director of communications. "I hope that the community will be as excited as we are with our district's new logo and name change."

With the logo rollout and name change announcement, the district will begin phasing out all documents and printed materials with the former logo and Pueblo City Schools moniker.

"We are developing additional graphic elements to coincide and support the new branding at District 60," Sprouse added. "Our efforts to rebrand the district's look are certainly intentional. We know that our current website and logo do not reflect the excellent educational programs and achievements we have in our schools.

"We believe our students, staff and community deserve a better image to help reinforce the outstanding work we are doing."

On March 4, 1946, Pueblo School District 60 was launched with the consolidation of Pueblo school districts One and Twenty. In 2006, the name was changed to Pueblo City Schools.

jpompia@chieftain.com

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