This article is on the best SEO tools.

These tools optimize your website SEO and increase your website traffic and some of them monitoring your website stats and ranking.

All of these tools work great in 2020.

So, let’s get started…

Best SEO Tools to Improve Google Rankings

Here is a list of best SEO audit tools…

Answer The Public is the best keyword research tool.

This gives you the best overview of your keyword research.

Just enter your keyword, it provides you questions, prepositions, comparisons, alphabetical, and related searches for your keyword.

Keywords Everywhere is a free add-on for Chrome & Firefox browser that shows search volume, CPC & competition.

It is one of my favourite keyword research tools. The tool shows search volume, keyword competition and CPC information for your keywords within your browser.

Just install it in your browser and enter your email. This will send you a key. Now you are ready to use it.

CanIRank is the best keyword difficulty tool that gives a detailed overview.

CanIrank analyzes SEO data and gives you practical, actionable advice – in simple terms. Just enter your website URL and this will give you a powerful SEO checklist.

WooRank is a best free SEO tool that provides a deep SEO report for any website.

WooRank provides many SEO tips for your website to rank higher in Google search result.

SEMrush is also one of my favourite tools that helps track your competitors along with keyword research. However, its free version comes with very limited features and premium version starts from $99.95/month.

Developed by Neilpatel, gives a good idea on keywords research.

It is very easy to use. Just enter your keywords, this will give you a great overview with CPC, search volume and more.

Google AutoComplete tool provides good keywords for any type of niche. Just type your keyword. This will give you the best result.

Another great tool for keyword research. It is also a very popular tool that helps find keywords.

Ahrefs are the best SEO tools like SEMrush. It helps you find good keywords for your website and monitors your competitor’s website.

It helps you to know why your competitors are doing so high rankings and what you need to do to outrank them.

The tools you get with Ahrefs:

Competitive Analysis

Keyword Research

Backlink Research

Content Research

Rank Tracking

Web Monitoring

There is no free version available for this. Its monthly plan starts at Lite $99.95 but you can use its 7-day trial version.

Ahrefs most powerful backlink checker tool. It checks your site backlinks in free. Just enter your website URL and it will give you information.

Total number of referring domains

Total number of backlinks

Domain Rating (DR) & URL Rating (UR)

Ahrefs Rank (AR)

Recently, Google introduced a Mobile-first Indexing.

So if your site is not optimized for mobile devices (mobile friendly), Google will not give you a better rank.

Whether your site is mobile-friendly or not, you can use Google’s Mobile-Friendly Testing Tool. Here is an ultimate guide – How to Make Your WordPress Website Mobile-Friendly

Keyword Planner is the most popular free keyword research tool developed by Google.

This tool helps you find the best keywords whether they are long-tail keywords or anything.

In addition, it shows competitions, monthly searches, CPC and more for your keywords.

But to use it you have to create an account.

SEO Minion is a free SEO tool that checks your on-Page SEO, broken links, Hreflang and more.

This free SEO tool helps you:

Analyze On-Page SEO

Highlight All Links (internal, external, follow and nofollow links)

Check Broken Links

Hreflang Checker

SERP Preview

Moz’s Link Explorer is another best SEO tools that analyze inbound links, linking domain, anchor text, Spam score and more. You can use it for free with limited features.

In addition, you can use Moz’s extension – MozBar. It gives instant metrics of any page or SERP.

You can check the Domain Authority of any site or page.

You can highlight keywords on a page and differentiate links by Followed, No-Followed, External, or Internal.

You can check page elements, general attributes, markup, and HTTP status.

You can Export your SERP analysis details to a CSV file.

LinkMiner checks broken links of any web pages. It displays broken links with red colour while valid URLs in green.

You can export your analyzing data to CSV with a single click.

Google Search Console developed by Google that helps to get valuable insights of your website (how your site is performing in Google). Also, you can check crawl errors, ranking keyword, impressions and many more.

In addition, Google Search Console will notify you if there are any errors in your site. Here is a guide – How To Use Google Search Console Effectively

You can get more than 700+ keyword ideas from your single keyword. So this keyword tool is very good for you.

Just enter your keyword. This will give you a great overview.

This tool allows comparing the traffic of two websites. In this way, you can monitor and compare your competitors easily.

With this tool, you can create a sitemap for your website. To create sitemap enter your website URL. This will start creating a sitemap for your site.

You can use this tool to find out what’s currently being searched on Google. And you can make good content using those searches. In this way, you can easily improve website ranking and get lots of traffic.

It helps to find the question for a specific website. Just type a word and website URL. It will show you questions people are asking on Quora. Furthermore, you can select a category.

This tool also helps you find dead links / broken links on your website so that you can get rid of those broken links.

Google uses site speed as an important ranking factor.

If your blog or website takes too much time to load, Google will not rank your site. Even visitors do not like to visit the slow loading site.

You can use PageSpeed Insights to check your website speed. It gives suggestions for improving your site speed.

Pingdom is a very popular website speed test tool and completely free to check website speed. You can test the page load time from different locations.

The tool gives a great overview of analysis with performance grade and score. It breaks the results into different sections such as page size by content type, page size by domain, requests by content type, and requests by domain.

It is also a speed checker tool that provides comprehensive analysis and breaks the report into five different sections including PageSpeed, YSlow, Waterfall, Timings, Video and History.

You can create a free account that allows you to change locations, browsers, connection speeds, and more for testing.

Yoast SEO is a very popular and best SEO plugin available in the market. It comes with tons of features (content analysis, meta keywords and description, XML sitemaps, social features, rich snippets, and much more) and helps to easily optimize your website & content to perform better in search results. Here is a guide on Yoast SEO Review.

Key features

You can change the SEO title and meta description of the post.

You can add Focus keyword

Create XML Sitemaps

It also includes .htaccess and robots.txt editor

You can use Title and Meta description for taxonomies (category and tags).

[Premium] Redirect manager

[Premium] Automatic internal linking suggestions

[Premium] Synonyms & related keyphrases

[Premium] offers News SEO, Video SEO, Local SEO and WooCommerce SEO extensions

This tool gives a great overview of your site. With this tool, you can see the following things of any site.

Alexa Traffic Rank

Ranking Keyword

Sites Linking

Search Analytics

Similar Sites

website loading speed

SEOquake is a free SEO Chrome Extensions which gives a quick overview of any sites.

It gives useful tools such as SEO Audit tool, the Keyword Density report, Internal/External Link analysis, and even social metrics.

Siteliner is an SEO checker tool that helps find duplicate content on your website.



This tool scans your entire website to find duplicate content broken links, average page size and speed, the number of internal links per page and more.

FATRANK is an SEO Chrome extension. This SEO tool helps you find the ranking of your keywords.

Just go to a website, click the Fat rank icon, type your keyword and it will tell you where that website ranks in Google and which page URL ranks.

SpyFu is a competitor Keyword Research Tools. This tool is great to analyze and stay ahead of the competitors website.

It helps you know who is your competitor. You can also download their keywords and find out about their PPC & SEO tricks.

KWFinder is keyword research and analysis tool. The tool helps to find out long-tail keywords with low SEO difficulty. It comes with a user-friendly interface and shows perfect keyword ideas.

Here you can check your keywords PPC, CPC, trend, search etc.

Long tail pro is a tool that helps to find the best long tail keywords.

Long tail keywords are highly targeted. It plays an important role in increasing your website traffic, conversion rate and website ranking.

The tool offers many features such as Score Keyword Competitiveness, Custom Difficulty Targets, Calculate Keyword Profitability, Sort & Track, Sort & Track, Adwords Data.

Majestic is the most popular name in the SEO industry. It comes with countless useful features and its Site Explorer feature allows you to easily see a general overview of your website and the number of backlinks.

Furthermore, you can use it to find the best keywords and track your rank.

Screaming Frog SEO is a desktop program (PC or Mac) that allows you to crawl websites’ URLs and audit technical & onsite SEO. What can do,

Find Broken Links

Audit Redirects

Analyse Page Titles & Meta Data

Discover Duplicate Content

Extract Data with XPath

Review Robots & Directives

Generate XML Sitemaps

Integrate with Google Analytics

Crawl JavaScript Websites

This tool helps to find LSI (Latent Semantic Indexing) keywords.

Here is an LSI keyword example – suppose your article topic is “Horticulture”. Generally, you’ll find many related keywords like “agriculture”, “crops”, “botany” and “plants.

LSI keywords help the search engines understand the exact topic of the webpage.

LSIGraph generates profitable semantically related keywords. Here is an example,

Serpstat is a growth hacking tool for SEO, PPC and content marketing. It is a powerful tool for Backlinks Analysis, Rank Tracking, Keyword Research, Competitor Analysis and Site Audit.

Google Analytics is a free website analysis tool that tracks your website traffic. With Google Analytics, you can check your website traffic stats Where are they coming from, How much new user and returning user, what do visitors like to read on your site and can also check Bounce rate.

Here you can check page metrics, off-page metrics, domain authority, backlinks, Moz metrics, keyword usage, website speed etc. This is the best free SEO tool and you will not need any payment for this.

You can get monthly search volume data and can upload up to 800 keywords see to see search volume at a time.

Which words should be capitalized in your title? This tool makes easier title capitalization. It automatically capitalize your titles.

Google AdWords keyword generator is a free keyword tool that creates various combinations from up to four lists of keywords.

Bulk Keyword Generator is a perfect SEO keyword tool for small businesses. Just select a business type and city, and it will automatically generate local keywords.

WordTracker Scout is a browser extension that discovers high-performing keywords in seconds.

Keyword ideas from any webpage at the click of a button.

Draws on Big Keyword Data from Wordtracker’s huge database of search terms.

Analyze your competitors’ websites for keywords.

Access keyword performance metrics at a glance.

Keyword data matching with page elements.

It shows you a preview of how your web page is appearing on Google.

It helps to find out who links to you and your competition. You can use it to build links and boost your rankings.

This tool allows you bulk to check a list of URL for Domain Authority (DA) and Page Authority (PA).

Just paste the list of URLs and within seconds you will have the result.

Bonus Tips

This is not a tool but it can help you get good keywords. Enter your keyword in Google search. This will start showing related search keywords. As you can see in the screenshot below.

Google related keywords search

This trick can also be helpful for you to find good keywords. When you search for anything in Google, at the end of the search results, you see some keywords that you can use them as keywords in your article.

Furthermore, if you are a WordPress user, here are some of the best WordPress SEO plugins that can make your site more SEO friendly.

Find these SEO tools helpful? Don’t forget to share!