New York's Schneiderman said students of "Trump University" (which wasn't actually a university) were lured by the promise of a free 90-minute seminar to learn Trump's money-making secrets. That became a pitch for a $1,500 three-day seminar, which turned into a pitch for "elite" programs that cost as much as $35,000, he said. So Schneiderman filed a civil suit, which an appeals court advanced just last month.