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A beauty blogger who was the first ever hijab-wearing model to front a mainstream haircare ad has pulled out of a campaign with L'Oreal after a backlash over tweets she wrote in 2014.

Amena Khan wrote on Instagram that she had decided to step down from the campaign due to the “current conversations surrounding it."

Ms Khan had previously told Newsbeat that she was delighted to be the first woman in a hijab to be involved in a mainstream advert for haircare.

It comes after the discovery of tweets she apparently wrote in 2014 which some branded as "anti-Israel".

Ms Khan has since deleted the tweets and apologised for them.

Posting on Instagram she alluded to the tweets when announcing that she would no longer be involved in the haircare campaign.

She said: “I recently took part in a campaign, which excited me because it celebrated inclusivity."

She explained that she made the decision to stand down from the campaign as "the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver".

Regarding her previous tweets, she wrote: “I deeply regret the content of the tweets I made in 2014, and sincerely apologise for the hurt they have caused.

“Championing diversity is one of my passions, I don’t discriminate against anyone”.

During her interview with Newsbeat she had described the L’Oreal campaign as a “platform for diverse voices and women who don't fit the very narrow mould of beauty."

A spokesperson for L’Oreal Paris told Newsbeat: “We have recently been made aware of a series of tweets posted in 2014 by Amena Kahn, who was featured in a UK advertising campaign.

"We appreciate that Amena has since apologised for the content of these tweets and the offence they have caused.

"L'Oreal Paris is committed to tolerance and respect towards all people. We agree with her decision to step down from the campaign."