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A developer goes head to head with supermarket and fast food giants tomorrow over plans for a £40m superstore and food outlets development tipped to create 300 jobs.

Conygar Investment Company PLC want to build on a 14 acre site in Llandudno Junction known as the Old Brickworks, behind Cineworld cinema.

The proposal is for a food retail store of around 90,000 sq ft and three fast food outlets.

The plans go before the planning committee of Conwy County Borough Council on Wednesday, tipped for approval by officers.

But the scheme, which is on council owned land and has yet to confirm the anchor occupier, has some heavyweight opposition.

Supermarket giants Tesco and Morrisons claim the scheme will harm local town centres, an accusation often hurled at the companies themselves.

Site of new store in Llandudno Junction

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In a letter to planners Tesco, which owns a supermarket close to the site and are projected to lose up to 20% of trade, say it will have an adverse impact on local town centres.

They questioned the estimates of the turnover of the new store and where that trade will come from and say their "concern is focused" on the town centre.

Morrisons, which owns a store in Colwyn Bay, says the new supermarket would impact on retail in the area and could hurt trade in the Colwyn Bay.

They have also lodged an objection.

The owner of the Junction Leisure Park(Legal & General), which would see a road cut across their site and Pizza Hut relocated have written to object to the scheme.

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They say the project will impact on the operation of units on the site, which as well as the Cineworld cinema include McDonald’s and Kentucky Fried Chicken.

The group warned they would consider lobbying the Welsh Government to intervene if it is given the go-ahead by the planning committee.

Fast food giant McDonald's said it is against the plans, saying that switching the main access road to the site will impact their restaurant.

There are the same fears from Gastronomy Foods, which runs the KFC outlet next to Cineworld.

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Llandudno’s Mostyn Estates claim the proposal is “unacceptable” and that there is no demand for a new foodstore in this area.

They say they fear the site could eventually become an out-of-centre retail park and threaten the “vitality and viability” of town centres in the local area.

Edward Hiller, from Mostyn Estates, said this went against the national policy of supporting town centres.

He said the application would take trade away from Colwyn Bay, Llandudno Junction, Llanrwst and Llandudno town centres.

Parc Llandudno joined in the fray saying that the plans would have an unacceptable impact on Llandudno town centre.

The scheme includes

■ A supermarket with restaurant facilities with circa 5,700m2 of sales area.

■ A petrol filling station including a car wash and sales kiosk with ancillary retailing space.

■ The relocation of the existing Pizza Hut unit and the construction of three additional restaurant units.

■ Provision of a new vehicular access from Junction 18 of the A55 directly into the site to serve the new development and existing leisure complex

■ Reconfiguration of parking on the combined site.

In its application, Conygar said that the development will have no unacceptable retail impacts on town centres. It states that the store will principally compete with other similar out-of-centre superstores and the A3 units will provide for existing visitors to the mixed use site.

An Impact and Mitigation Report suggests the impact on Tesco Llandudno Junction (-20%), Asda Llandudno (-19%) and Morrisons Colwyn Bay (-14%).

The Report indicates the proposal will impact negatively on both Llandudno Junction and Colwyn Bay.

It says the impact on Colwyn Bay would be balanced by additional footfall/spending resulting from Colwyn Bay Regeneration Programme and Office Accommodation Strategy and suggests financial contributions to mitigate the impact on Llandudno Junction.

These financial contributions would amount to £580,000 towards street scene improvements, commercial property improvements, and renewal of empty properties.

Planning officers said they were minded to grant conditional planning permission, subject to the applicant entering into S106 Planning Obligations to require payments towards a Scheme of Mitigation Measures for Llandudno Junction and require the provision of bilingual signage.

The meeting to decide the application takes place on Wednesday at 2pm.