Supporters of the #JustATampon campaign are posting selfies with tampons and posting them on social media to raise awareness about the lack of feminine hygiene products in low-income countries. @SittaAndy / Twitter

Tired of the taboo surrounding menstruation, British-based nonprofit organization Plan U.K. launched the #JustATampon campaign on Monday to start a conversation about a stigma that is endangering women’s lives.

Only 12 percent of women and girls have access to sanitary products, according to the organization, which partnered with news site VPoint to launch the campaign. Facing a lack of menstrual products and discrimination from their community, 1 in 10 girls misses school when she has her period, it added.

“Because it’s just a tampon — there’s nothing to be embarrassed about, but just a tampon can change women’s lives,” the campaigners wrote.

To confront the embarrassment, supporters of the campaign have posed for selfies with a tampon and posted them on social media to raise awareness about the lack of feminine hygiene products in low-income countries. In the U.K., some urged lawmakers to stop taxing women for buying the products. And a campaign video, “We Asked a Bunch of Men to Explain How They Think Tampons Work,” which challenges men about their knowledge on periods, aims to initiate conversations on the taboo topic.