Question #1: Who is currently in charge of marketing for your firm?

Answer Choices Responses Almost exclusively me 79% Me and a few trusted staff members 10% I’m using marketing professionals 11%

The Results

Our survey results indicate that most attorneys are handling a majority of their firm’s marketing responsibilities themselves.

This could signify that most lawyers enjoy being a part of the marketing process, and like taking a hands on approach. It also could mean that today’s attorney is too stubborn to reach out for marketing help, or unwilling to trust another person with the advertising of their law practice.

We also recognize that budgetary reasons come into play as to why attorneys are taking on marketing responsibilities themselves.

What Our Panel Of Experts Say

Dina Eisenberg preaches the power of delegation, and when it comes to marketing, is in favor of attorneys reaching out for professional help.

“As marketing trends and tactics change, lawyers can’t possibly learn it all and still maintain a profitable practice. It’s much better to focus on what lawyers are trained for and allow other professionals to handle the rest.” – Dina Eisenberg

Scott Selis is a firsthand example of an attorney that chose to reach out for help with his marketing, hiring a marketing coordinator to his practice earlier this year.

“One of my greatest weaknesses is implementing plans, so I needed someone that has great follow up habits to get the job done. I also know I’m not fully educated about what market strategies generate significant ROI.” – Scott Selis

Some attorneys, like Steven H. Heisler, don’t seem to view marketing as much of a hassle.

“I decided a long time ago that there is no law practice if there is not a steady stream of clients coming through the door, so I don’t have any trouble devoting the necessary time daily to marketing.” – Steven H. Heisler

Our Final Takeaway

Marketing a law firm these days can take up the time and energy of almost a full-time job, which is why it is somewhat surprising to see so many attorneys doing marketing exclusively on their own.

If an attorney is ready to make a proper commitment to marketing their law office, then perhaps they can be successful doing it on their own. Those running firms may want to at least reach out to a few legal marketing firms or specialists, to see if they offer pricing that fits into their budget.

Having the weight of marketing lifted off an attorney’s shoulders, could free up significant time for them to accomplish other things with their firm.