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Let’s start with the obvious: I am not a professional photographer. I’m not even truly an amateur photographer. What I am is an entertainment reporter, one who has seen thousands of press photos for bands over the last few years. And the simple truth is this: Many bands (especially newish ones) have no clue what their PR photos should achieve, and why it’s even important to have them.

Here then, is a guide to band press photos. If you can meet most of these basic requirements, your photo will be much more effective.

To begin with, yes you still need press photos in 2014. People want to see what your band looks like, and photos are eye-catching. This is the most basic possible lesson, but bands need to know that far more people will read their music description on a venue’s website if it’s accompanied by a cool photo.

Your photos need to be high-resolution. I realize that they don’t need to be that high for the web, but high-resolution is still better. For print publications, only the highest-resolution digital photos will work. You should have these in your press kit, easily accessible. Sidebar: You should have a press kit, with an up-to-date biography, photos, musical samples, etc.