Accordingly, the prices mirror what you see at other beloved men’s brands in that middleground. A basic T-shirt costs $60—that’s a bit less than most guys are used to spending on A.P.C. (where a tee costs roughly $75) and a good bit below something like a $100 Acne shirt. With the launch of Calvin Klein Jeans Est. 1978, the label is ensuring that it’s filling that growing zone of style-conscious dudes: there’s the aforementioned $60 tee, plus $350 trucker jackets, and outerwear that will cost up to $700. They’re prices that verge on luxury while remaining within reach for a lot of guys.

And at that price you get plenty of design. Since Simons has arrived at Calvin Klein, he’s played with Americana and that’s on display here: denim jackets, western shirts, puffer jackets, and jeans printed with the American flag, steeds galloping across flat deserts, and the exterior of a barn. The image of Brooke Shields kicking her leg into the air, taken from an actual 1980 Calvin Klein ad, is printed all over pants and trucker jackets. The motif also pops up on hoodies and sweatshirts. This new label offers customers an affordable way to wear the brand without stripping the clothes of everything that made us want to wear CK in the first place.

Calvin Klein

This was always the promise when Simons came on board at Calvin Klein. Simons was touted as the first person who would have complete creative control over the brand since Calvin Klein himself. Even the press release announcing Simons’s appointment noted he was part of the long-term plan “to unify all Calvin Klein brands under one creative vision.” Calvin Klein Jeans Est. 1978 is Calvin Klein “through the vision of Chief Creative Officer, Raf Simons,” a press release announcing the collection reads.

Calvin Klein

The new Calvin Klein Jeans Est. 1978 seems to make good on that promise: what you see on the runway, you can now buy in a slightly modified form at relatively cheap prices. This strategy is something the brand has played with in the last couple years. After Simons put photos of Andy Warhol in his runway collection, Calvin Klein released a more affordable capsule collection featuring the same image under the Calvin Klein Jeans umbrella. Calvin Klein Jeans Est. 1978 appears to implement that downstream design philosophy permanently. The first drop from the collection is available online now, while the Americana-inspired items are set to release later this summer.

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