The Information also reports that Facebook has a dedicated team working on ways to increase those personal shares. That includes boosting the position of a friend's status update in your News Feed. Facebook is constantly making changes to the News Feed with things like prioritizing live video, stories based on interaction and testing multiple topic-based feeds. As you might expect, the folks in Menlo Park are downplaying the numbers, saying that overall sharing remains at similar rates to previous years.

There a lot of other social networks now than there were when Facebook arrived. Twitter, for example, is not only a place to share web links and meme GIFs, but it offers another channel to provide updates about what's going on during the day. It's a constant stream of quips about life, news and more. Of course, this reported decline doesn't mean the end for Facebook. It continues to grow and add new users. However, it will be interesting to see how usage patterns continue to change, specifically if the company can discover how to get folks to get personal once more.