A man shot dead on Christmas Eve in front of his family as they returned home from a night out has been named by police.

Swedish national Flamur “Alex” Beqiri was killed at about 9pm in Battersea, south-west London, Metropolitan police said. Police were called after reports of shots being fired but Beqiri was pronounced dead at the scene.

He was co-founder and partner of record label 20/20 Records which has offices in London and Stockholm. The independent label, previously called Fantabulous Music, was founded in 2008.

The 36-year-old married Debora Krasniqi in Cernobbio, Lake Como, in October 2018, according to website Wedding Style Magazine. Swedish documents show that Beqiri moved to the UK in 2016, Mail Online reported.

The businessman’s Facebook profile features a photograph with his sister Missé Beqiri, a model who has appeared in television reality show Real Housewives of Cheshire. She was married for two years to Anders Lindegaard, a Danish goalkeeper who had a spell with Manchester United.

Scotland Yard is appealing for information over Beqiri’s death. DCI Jamie Stevenson said: “Our investigation is in the very early stages and we are still working to establish what the motive could be that has led to a man losing his life in such a horrific way, on Christmas Eve, in front of his family.

“They have been devastated by this horrible event and are being supported by specialist officers.

“We know that the victim was returning home with his wife and young child following an evening out, when he was shot just yards from his home.

“The assailant then fled on foot in the direction of Battersea Bridge Road.”

Floral tributes mark the spot where Flamur Beqiri was killed in Battersea. Photograph: Kirsty O’Connor/PA

Beqiri’s death is believed to be the 142nd killing in London in 2019, the highest number in a calendar year since 2008.

Last year, there were 141 police-recorded homicides in the capital, according to Home Office statistics.

Stevenson urged anyone who saw someone fleeing the scene or loitering in the area before the attack to contact the police.

Scotland Yard said no arrests had been made.

People living near the scene of the shooting had described hearing gunshots followed by a woman screaming “desperately” for help.

Vittoria Amati, 60, said she heard “eight to 10” gunshots fired in quick succession.

She said: “I then heard the screams of the wife. I came out and realised it was one of my neighbours.

“He was lying in front of his doorway in a pool of blood. He was still alive. We were really hoping he would make it.

“You have no idea how desperate she [his wife] sounded.”

Amati said a young woman who identified herself as a nurse helped Beqiri and applied pressure to his wounds.

A 24-year-old man, who also lives nearby and did not want to be named, said at one point there were about 10 people gathered outside trying to call 999.

Supt Richard Smith, of the south-west command unit, said: “There is no suggestion that there is any ongoing risk to members of the local community in Battersea.”