This transcript has been automatically generated and may not be 100% accurate.

... timing out will detect YouTube app has a big change the plan it's not gonna have a paid subscription plan ... three EST the deputy editor Brian Fitzgerald joins us ... to explain what's going on ... but in order ... to right um ... this is very interesting and YouTube has long had an aunt mobile aam note no pay dispute between ... the suffer the ads ... will enjoy he adds whatever it is ... now it's can be different what's really cool all wanted their Chief pronounces which is the ... comes from the advertising side not Tuesday chief of YouTube ... and what's happening here so ... so it's worth in telling telling listeners or readers that YouTube has is ... to dip their toe in a subscription model before ... adding the interesting thing here is that aam which is key is is saying ... we're going to explore several types of subscription models and one of them and be advertising for it ... and and that would be the change ... for my my preview for for YouTube is that it's a sub model one that doesn't involve as all on a ... completely different kind of you to than the one I think we've also gone up ... with cats playing with string and and that's in front of the scabs but the fact that in the content is growing up to a little bit content has grown up to bed and that is double what I will forever associate with MSA was the summit ... the city that Netflix is of course I'm considering that the having the and the answer in the back of the subscription some some programming what does that count it's the complete blurring of of them in a witch and PIN Tech which is what ... always tends to happen right is is the look of the other side defense News aggressive pretty green over there ... and everyone is just exploring new ways to get revenue ... and it really easy to say on one site advertising on the upside subscriptions and so ... the old These companies all these media companies ... and includes YouTube that are going to have their hands the most jobs and and that seems to make a lot of sense because the the end of the entire landscape that was basically sets in ... in stone for a lot of stock in the nineteen fifties and see the model that terrestrial TV mogul ... on what lasted right apartments and it's what belongs on Bendigo cable menu but the wet which has completely thrown everything up in the a ... lot to live because it has so many different ways for people to be able to access ... new video content and when we got proliferation just comes ... new ways of being a will pay for it ... you know why things can be interesting ... here we start to talk about ... pain for no ads is whether people will actually you know put their money where their mouth the we all see a YouTube link and click on it then as the freeroll annual God ... in our barricades not to knock up a lot to stop not willing to actually um why are people will start to pay especially when ... they're already paying for Netflix ... that might be paying for a loop ... on you stop paying for no as the new to ... CBS as a will will have our own ... app out there where you can pay for her back with content so ... you start to see ... all of this this one is to pile up on people ... who've been so angry about their cable bills being so high for so long but ... I'm wondering when that is constructed from me in the middle the most listened to those overseas data adds that would be more that any has redeveloped ... with a Twitter book a as well as I love