Influences of various factors used for downloading an app

16 February 2016

It appears that most users of mobile apps decide to download an app based on other users' experiences. I want to analyze if quality or other visible factors will have an influence on the decision making behavior of app users.

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About the researcher

I am a Master student at the University of Technology Eindhoven. Before I started the Master 'Innovation Management', I earned a degree in Industrial Engineering and Management.