Pierce Brosnan had said he was distressed by the deceptive use of his image in Indian pan masala brand’s advertisement. Pierce Brosnan had said he was distressed by the deceptive use of his image in Indian pan masala brand’s advertisement.

Days after Hollywood actor Pierce Brosnan accused Pan Bahar of violating their contract, the company has issued a clarification saying the actor was fully aware of the product being endorsed by him. A Times of India report said that the pan masala manufacturer clearly stated that Pan Bahar does not have any tobacco or nicotine content.

According to reports, the Pan Bahar manufacturers sent out a statement to various media houses. “There is rave on social media regarding the new (ad) however we believe there is lack of awareness about the product that Mr. Brosnan has done a short film for – a Pan Masala (Indian mouth freshener) which has Betelnut, Lime, Catechu, Cardamom seeds, Sandal wood oil, and Kewara in it and there is NO Tobacco No Nicotine content in this product,” read the statement.

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On Thursday, Brosnan had released a statement blaming Pan Bahar for ‘grossly manipulating’ media organizations into believing that he endorsed the tobacco product. Claiming that he was told the product was a breath freshener/tooth whitener, Brosnan expressed his “heartfelt apologies” for causing offence.

“Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women’s healthcare and research programs that improve human health and alleviate suffering,” his statement read. Brosnan had also demanded the company to remove him from its advertising campaign as he had no prior knowledge of endorsing something that would harm one’s health.

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