Patrick Quinn, founder of Life of Dad, a social network for dads, told BuzzFeed that he got the idea for the challenge from playing with his 3-week-old son, Maxton.

"I put one Cheerio on his nose, and then tried to see how many I could stack, and it kind of just went from there,” Quinn said.

Since then, the #CheerioChallenge has blown up, with tons of people sending photos of their attempts to the Life of Dad Facebook page.