With both the authority of Citizens United and big money behind it, negative and misleading political advertising seems virtually unstoppable… or is it? Kathleen Hall Jamieson of the University of Pennsylvania’s Annenberg Public Policy Center is raising her hand with one solution.

TV and radio stations are required to air political ads from candidates for federal office, Jamieson points out, but that rule doesn’t apply to third-party advertising; station managers run those at their own discretion. Jamieson is calling on regular citizens to encourage their local TV stations to reject misleading political ads. But can conscience defeat cash? Jamieson’s website, Flackcheck.org, makes it easy for users to contact their local station managers.

Watch Jamieson make her case: