England Sevens will wear two of the most bizarre kits in recent sporting history for this summer's World Cup and the 2013-14 World Series.

The first-choice white kit features a pixellated image of the classic red rose emblem across the torso, while the change shirt, based on the same triangulated image, has been zoomed in to the power of 10.

The Magic-Eye style design, unveiled at Twickenham. Photograph: Geoff Caddick/PA

The result is a bold Magic Eye-style pattern, described by the designer Canterbury as reflecting "the fluidity and speed involved in the game".

The Rugby Football Union has moved away from the more traditional shirt designs for the England Sevens team in recent years, a policy which began with a burnt orange change kit called "Tequila Sunrise".

Rob Vickerman, Dan Norton and Matt Turner pose in their new shirts. Photograph: Geoff Caddick/PA

England will wear the kits for the first time in the London Sevens at Twickenham on 11-12 May. They will not, though, be wearing the strip at the 2014 Commonwealth Games.

Ben Ryan's team may be able to wear a new Canterbury kit in Glasgow but that has yet to be determined due to Adidas' involvement with the England Commonwealth Games team.