Enhance your complexion from the inside out with NYX Professional Makeup's Hydra Touch Primer! This formula creates a smooth, glowing canvas for flawless, long-lasting coverage. Enhanced with skin-loving ingredients like chamomile, green tea and ginseng root extract your skin will feel soft, smooth and refreshed.

Product Reviews

Rated 4.27 out of 5 stars

426 Reviews

Most Helpful Positive Review

Honey, Let Me Tell You...

I was not a "primer" wearer until I tried this stuff! I have dry, sensitive, eczema-prone skin, and anything other than a thin film of unrefined shea butter or Vaseline before applying my makeup was a no-go. Then I'd have to retouch my powder every couple hours to keep shine away, and I'd look all "caked up" by day's end. Well, after reading about how using primers was the way to go, I checked out the ingredient list for this Hydra-Touch and decided to give it a try. Such a wise move! As other reviewers have pointed out: the fragrance is fresh, it's silky to the touch, and feels like a moisturizer on my skin. Added bonus...it doesn't irritate nor break out my face. This primer is as good or better than some costing three times as much. Hydra-Touch is definitely the shizz-nit!! ***Oh, did I mention that I'll be 63 years old next week?! ;)

Most Helpful Critical Review

It's okay

I have combo to dry skin, and I thought that this primer would be very moisturizing like the title claims, but I didn't find that the product moisturized. It gives a nice clean feeling to the skin, is very lightweight, and I am in LOVE with the very light scent of camomile and green tea. If I'm being honest: the only reason I am not returning this product is because of the scent. Perhaps in time after using it more I will recognize whether it has moisturizing properties, but as of now after a week of using it I do not notice anything.

Reviewed by 426 customers

No primer compares!

5

Amy from Tampa, FL

I have bought this primer so many times, I've lost count. I rant and rave about this to everyone I know. It is cooling, soothing, and leaves the perfect tacky yet non-sticky finish for makeup application. Sometimes, I wear it alone bc it leaves my skin looking moisturized and dewy without it looking oily or wet. Once this primer dries down, you can really feel how it locks in any moisture and creates a barrier between your skin and any product you put on top. I will never stop loving this primer and I hope it is one of their products that stays in the NYX line forever.

Feels Refreshing

5

wcaceres04 from Los Angeles

This is my first time using a face primer. I have very dry skin so the added hydration of this primer sits well with my moisturizer. I have been using for 3 months now. No break outs, just leaves my skin extra hydrated before applying my makeup. Product quality itself is great, applies smoothly, and with little to no fragrance. And you can't beat the price - will definitely buy again and keep as my go to primer.

Definitely a yes

5

Valentiqa from Raleigh, NC

Got this for my daughter who is a makeup pro) the primer sets the makeup perfectly and also hydrates her skin. With this on-she has her makeup untouched pretty much with all activities-jet skis, surfing. Price is great too

New Fav Primer

5

Bri from San Antonio

Feels hydrating and fresh on my face.

My "go to" primer!!

5

Rosie from New Jersey

I have been using this product for quite some time and will continue to do so. I have very sensitive/combination skin so I am very cautious about what i apply to my face and I LOVE this primer. Works great for me and at a good price.

I received empty item(((

3

Rip2 from undisclosed

i was waiting to try this product so much, and imagine my disappointment when I got already empty bottle. I used it for one time on half of my face and there was no more product left((

Amazing primer

5

Bre from Houston

I just bought this product and it is amazing. I have the driest skin ever, like my face literally has crust sometimes. I've started taking care of it for the last 2 years and this is just one more thing to add to my makeup routine! My face is literally glowing.

Loved it

5

Danicsh from Florida

I loved it's texture and it feels super hydrating!

First step in the morning

5

Ive Davi from Vega Baja, Puerto Rico

Love it, is the first step in my morning routine. My skin is soft and brighter all day.

Good product

5

Belgica from Santo Domingo, República Dominicana

The texture is like a gel, with a small amount is sufficient, it is distributed very easily and absorbed quickly.

Falsely advertised

3

Ashley from Arkansas

It's an okay product but it keeps showing as a water based primer and it is NOT! Also, it's not hydrating at all and very sticky until dry. It does smell good though. Use with a silicone based foundation.

Perfect base for my makeup!

5

Amanda from Orlando, FL

I use this primer before I put on any kind of makeup. I have combination skin that tends to get more oily throughout the day. I need a hydrating but lightweight primer so my makeup doesn't stick to dry patches and this does the job! It has a gel consistency so it is not heavy at all.

Feels sooo good

5

I should be broke by now from Cali

Not sure how much it does for staying power but if you want hydration it's great. Feels water light, kind of like hangover rx but it doesn't make me greasy like that one does. I usually put a tacky or matte primer in my t zone anyways, but it works great for the rest of my face. I'm 19, oily combo skin, not very sensitive. Don't have any primer quite like it. Feels like the neutrogena water gel moisturizer.

VERY small

2

Daisy2000 from undisclosed

The bottle is VERY small for the cost of this product. I don't think it's worth it.

No no no

1

HDP from Kansas

Ok this was a hard pass for me! So I don't have very large pores but when I used this as a primer girly let me tell you it was pore central on my nose even a pore filling primer pared with this one didn't do the trick I will never repurchase again!!!!!

Just as good as Hangover Rx

5

jsnuxoll from Elma, Washington

Just as good as Hangover Rx but way cheaper. I highly recommend.

Love IT

5

LuciaV from Austin, TX

Great hydrating primer

Eh

1

Mrceee_ from California

Has alcohol in it. Strong scent. Made me broke out. Allergic reaction. Leaves foundation patchy. But it is hydrating. Might not be for sensitive skin.

My favorite primer

5

Hanny from Creswell, OR

This is the best foundation primer ever! I prefer to use powder foundation, and this adds just enough moisture to keep my skin hydrated without feeling ultra dry, but still having oil-control for most of the day.

Recommended!

4

KiariZhane' from New Britain, CT

I like the primer! It smells good, light weight and my makeup looks great!

i would recommend this product

5

Allie from Massachusetts

makes my skin feel nice and hydrated! not oily just super soft !

This primer rocks!

5

Deanna from Small town Ohio

I have to admit that this is the only primer that I have ever used so I can't really compare. But I love how my skin feels when I put this on.

Amazing smell/texture

5

Candy from CA

I love the water like texture to this, I have combo skin and it makes my makeup look great! The scent is wonderful, it has a hint of a cologne like scent which I actually love!

Solved my dry under eye issues!

5

AllisonVL from Buffalo, NY

This is a fantastic face primer! Light and moisturizing this product single handedly solves my dry under eye issues that caused my concealer to crack. Lightweight and perfect!

Great for dry skin

5

Jazbeth from Utah

This primer is great for dry skin! I love the way it feels & the way my makeup looks on top of it