DUBLIN — The abortion clinic’s website pops up at the top of a Google search for “free ultrasound,” its content and color scheme mimicking the government’s new support service for unplanned pregnancy.

“Looking for abortion advice?” “How far along am I?” The bright orange speech bubbles attached to stock images of smiling medical experts purport to inform women about abortion options that became legally available in Ireland on Jan. 1.

The brick-and-mortar version of the Dublin clinic, however, is less inviting. Its true purpose is to obstruct abortions: Hanging out front, like a graphic warning on a cigarette pack, is a giant poster of a 15-year-old girl who died after receiving an abortion in London. Inside sits an ultrasound machine in a small, narrow room that has the air of a back alley medical facility.

In May, Ireland voted decisively to cast aside one of the world’s most restrictive abortion bans, approving a new law that guarantees unrestricted abortion up to the 12th week of pregnancy, and longer in situations in which there is a serious risk to the life or health of a woman, or in which there are fatal fetal abnormalities.