The world’s largest digital distribution platform for video games, Steam, plans to mark the centennial of Poland regaining its independence by organising a promotional campaign for games created by Polish developers.

Video games developed by Polish studios will be discounted and promoted on the platform's main page for several days next month as Poland prepares to celebrate its Independence Day on November 11.

"We sell most of our games in campaigns like this one,” said Tomasz Grudziński, head of Artifex Mundi, one of Poland’s biggest game developers. “Players using the Steam platform are used to such campaigns. They wait for them, and they buy a lot as soon as the discount is available … During the campaign, our sales could increase severalfold.”

Thousands of games compete to be bought on the Steam platform every day, and a banner on the main page cannot be bought, Poland’s Puls Biznesu daily has reported.

Eighty percent of video games are now sold online, and Steam, owned by the US-based Valve Corporation, is the market's leader, with more than USD 4 billion worth of games sold on the platform just last year, according to the paper.

(tf/gs)