Two years ago few people in Atlanta had heard of Josef Martínez. Georgia’s capital wasn’t the budding soccer city that it is today, and Atlanta United were an expansion club without a win or a stadium. Today, that has all changed.



Martínez became Major League Soccer’s all-time leader in single-season goals scored, finishing the 2018 season with 35 goals. He’s now one of the most recognizable professional athletes in this hemisphere. And Atlanta United, the franchise and the brand, have turned this proud Southern city into a soccer-crazed hotbed, setting a new standard for how to engage and resonate with a diverse fan base. The club shares a world-class facility with the more established Atlanta Falcons organization, but there’s no doubt which team owns Mercedes-Benz Stadium.



At the executive level, Atlanta United’s front office has been lauded for assembling an exciting group of players and an outstanding coach,...