You’ve seen it in your newsfeed in recent days, and you may have done it yourself – posted links, images and commentary bashing Israel’s current offensive in Gaza as senseless massacre. I can’t blame you – as a decent human being, you would want to speak out against the injustice and reinforce your virtuous image among your peers.

But have you thought about the real consequences of these perky Likes, Shares and Retweets? While your popularity points may be soaring among your Arab friends and closet anti-semites, you are also doing exactly what Hamas wants you to do when they launch these useless rockets. They may not be killing many Israelis, but they provoke Israel into dropping bombs, indadvertedly killing Palestinian civilians, and creating exceptionally bad PR for Israel, all of it with your help. In fact, if in the past Hamas funding was contingent on how many Israelis they kill, their current financing round would be dependent on how many Facebook shares these anti-Israel stories will gather. Thanks to you, Hamas will keep provoking Israel into more senseless killing. Do you still feel good about that post?

Israel is not an angel. It needs to be criticized, and Jews can be murderous extremists too. Religious freaks and far-right Israelis created the tragedy of settlements in the West Bank. But becoming Hamas’ PR agents in the time of war against Palestinian civilians, you are helping Hamas get richer and stronger at the expense of the innocent dead.