Customers who either never sign up for cable TV service or who are ditching cable TV for the internet are definitely an issue for every company in the industry, and TWC's internal documents show this pilot is an attempt to reach just those people. If you already have, or want, their internet service, you can get TV without needing a technician to bring out a box or paying a rental fee, and easily cancel the same way. What you'll miss out on are any DVR features and stuff like StartOver, although video on-demand is available. One thing that's different from the Sky TV setup is that even with the provided Roku 3 box, you can still use any other internet apps (Netflix, Hulu etc.) that it has.

From what it sounds like, this will all be very similar to the TWC TV experience cable TV subscribers already get, just without signing up for "cable." That's been up and running for several years, and that it's going over TWC's own network may prevent some of the glitches seen with others like Sling TV. Customers can stream to up to 4 devices, with and documents show it will support the TWC TV apps currently available for Xbox One/Xbox 360, Android, iOS, Fan TV, Kindle Fire and Samsung's Smart TVs. TWC TV is meant for use inside the subscriber's home, although some video on-demand and live TV is still available over any WiFi connection.

Comcast recently launched its internet service Stream, Cablevision is selling "cord-cutter" internet packages with antennas, Hulu and HBO while Dish Network is behind Sling TV. Even as it's being acquired by Charter, Time Warner cable is rolling out an internet-only product just as the Apple TV hits shelves -- curious given past rumors. So if you're a cord-cutter with access to Time Warner cable's internet, could the ability to use your own box for TV bring you back?