Human beings’ desire for instant access is what drives the growth of e-commerce out of this world. By making shopping a 1:1 personal experience for the user, Perpetto platform serves as a profits amplifier for a variety of online stores. Together with Alex, company’s founder, we wanted to create a joyful new website that reflects the experience this service delivers to shoppers.

Tavex Group serves more than 1.9 million clients annually across Northern and Eastern Europe. We teamed up to tackle the challenge of creating a digital environment enabling customers to trade currency and precious metals in seconds. Users could do that through a safe, quick and easy e-commerce and checkout experience for the first time in Bulgaria.

We laid out a strategy based on observations of customers’ day-to-day needs, challenges and habits. It was projected into the most simplified version of an information architecture, enabling users to interact with the variety of Tavex services smoothly. A visual layer, built upon the principles of transparency and simplicity, incorporated a refreshed brand look and feel into a flexible user interface design system.