Just when you thought models could not possibly get any skinnier… Eizo, a manufacturer of medical imaging equipment, has released a revealing new calendar to promote their wares. The Eizo X-Ray Pin-Up Calendar is at once hilarious and inventive, a most creative way of promoting their brand to their clientele and beyond. Hat’s off to BUTTER, the Berlin-based advertising agency who came up with this little stroke of genius for Eizo. [butter via advertolog]

Eizo X-Ray Pin-Up Calendar