Story highlights NASCAR's chief executive and several NASCAR drivers endorsed Donald Trump on Monday

Just one day before a cluster of Southern states vote in the GOP's Super Tuesday contests

Valdosta, Georgia (CNN) NASCAR's chief executive and several NASCAR drivers endorsed Donald Trump on Monday, just one day before a cluster of Southern states vote in the GOP's Super Tuesday contests.

Brian France, the racing association's CEO, appeared Monday alongside Trump during a rally at Valdosta State University, touting the Republican front-runner's success in his business and personal life.

"You know about his winning in business and success. I'm gonna tell you, he wins with his family," said France, who noted that he's known Trump for more than two decades.

"That's how I judge a winner," France added, pointing to how well Trump's children have turned out.

The endorsement marked a stark contrast with how NASCAR reacted to Trump's controversial comments this summer about undocumented Mexican immigrants -- calling them criminals and "rapists" -- when the racing association decided to change the location for its postseason banquet away from the Trump National Doral and to another venue.

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