Typically, when video game players aim for a high score, they do it for bragging rights. Unless you're in a structured e-sports tournament, there's not much in the way of stakes for gobbling the most ghosts or fragging the most noobs.

A major exception arose in the nation of Tunisia on Monday, when the makers of a game called Bagra (which translates in Arabic to "Cow") rewarded its top player with the gaming world's first-ever real-life cow giveaway. Her name is Pamela, and as news site Tuniscope reported this week, that cow was loaded onto a truck and driven to the home of the iOS and Android game's top-performing cow herder.

The game asks players to tap the screen and position a variety of UFOs above a herd of grazing cattle. Players also get bonuses if they spend real-life money in the game, and reports didn't confirm how much cash the winners had to spend in the game to top the charts. We imagine the cost was less than paying for an entire cow outright. (Runners-up were reportedly given gizmos as prizes.)

Frugal Tunisian cow-seekers may want to keep their fingers primed on Bagra for a while longer, as Tuniscope reported the that game's producers, DigitalMania, have another cow primed for an upcoming giveaway. Her name is Brigitte. The next Bagra winner can elect instead to donate the cow to a non-profit—or even request a pile of raw meat. (No word on whether that meat would be Brigitte's.)

This puts American gaming-performance giveaways to shame, obviously. For the most part, high score-related contests are a relic that we haven't seen since the '80s, and Activision's patch giveaways were among the biggest. Players who mailed in photographic proof of high scores of Intellivision console games like Pitfall were rewarded with some elaborate and brightly colored patches, which surely covered the coolest jean jackets of the era. Meanwhile, what would have been the best gaming-contest prize of all time—a ride on a fully-stocked party bus with comedian-magicians Penn and Teller—was kiboshed when its associated game, Penn and Teller's Smoke and Mirrors, was canceled.