A lingerie company who had its Facebook ads pulled by the social media giant because they were deemed 'too sexual' say the move was 'slut shaming'.

A Summer of Love is run by former Perth woman Yasmin Staub, 27, who said after six months of planning an ad campaign it was submitted - only to be stunned when it was rejected.

Pictures currently on the company's social media pages show women wearing lacy, often revealing and sheer lingerie, often posed on beds or in bedrooms.

One of the images from A Summer of Love's Facebook page

According to the Los Angeles-based woman and her business partner Lauren Carter, 37, they were told the images they selected showed 'excessive amounts of skin', she told the Courier Mail.

They believed the images 'showed off their beach-inspired brand by celebrating femininity with lace and flowers'.

'The ad originally went up as part of the verification process, but then we were notified by Facebook that it had been pulled down because it was too sexually explicit,' Ms Staub said.

A post on the Facebook page stated: 'We are still in business on fb (sic) but it was an interesting moment'.

Yasmin Staub and her business partner were told their ads were 'too sexual' and showed 'excessive amounts of skin'

She slammed Facebook's approach as 'outdated' and said it reinforced 'all the negative stigma surrounding women’s bodies', adding that it shamed proud, confident women.

The terms and conditions page for images on the social media site states: 'images may not be overly sexual, imply nudity, show excessive amounts of skin or cleavage, or focus unnecessarily on body parts — even if portrayed for artistic or educational reasons'.

Despite contacting Facebook about the issue, Ms Staub and Ms Carter hadn't received a formal response about which image or images they selected was deemed inappropriate.

On their Facebook page, they've asked for feedback on the content of their ads in the hope of beginning a conversation about censorship.