(CNBC) — Comedy movie moguls Seth Rogen and Evan Goldberg announced Wednesday the launch of Houseplant, a recreational Canadian cannabis company in collaboration with Ontario-based grower Canopy Growth.

“Houseplant is the result of years of experience and dedication, with each element and expression thoughtfully designed to make it easier for people to learn to love cannabis as much as Houseplant does,” the company said in a press release.

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