Tremaine Edmunds, who offers a unique perspective because his father was an NFL athlete, also weighed in on the subject.

"I think [flag football is] big because I remember these days when I was out here playing like this," said Edmunds. "Just to see guys that made it, it's an inspiration for these kids out here. [To have] someone they can look up to [is great] … [and with] my drill, I am trying to incorporate teamwork…it's about cheering on the people that are in [the game]. We've got chants going on the sidelines, jumping up and down – having fun out here. That's what it's all about."

"I don't think you can really measure it [the impact that NFL Flag has had on the kids], said Carl Brown, President of the Olean Area Youth Football League, which is part of the Western New York Amateur Football Alliance. "It's amazing. I've been to multiple events with these kids and their attitude and their excitement level builds every time we come to something different and it carries on. I've seen kids that have become lifelong Bills fans from it. It's amazing the difference it makes on these kids. The team building is huge. The sportsmanship, that's a big thing as well. Safety, that is huge for the coaching aspect…"

As the NFL Flag Football program continues to grow in Western New York and around the country, Bills Senior Director of Community Relations and Youth Football Preston Teague, reinforced the sentiments shared by the rookies and explained how the Toyota Rookie Club has and will continue to make a difference in the program's success.

This year, in addition to Allen, Edmunds and Phillips, the Toyota Rookie Club includes, Corey Bojorquez, Ray-Ray McCloud III, Robert Foster, Taron Johnson, Siran Neal, Ike Boettger, Wyatt Teller, Keith Ford, Levi Wallace, Corey Thompson, Mike Love, Ruben Holcomb and Cam Phillips.