In response to the proposed bill, Liberty launched a branded campaign called “No Snoopers' Charter.” It painted an accurate picture of communications data in opposition to government claims that communications data is simply anodyne, peripheral information. Liberty engaged extensively with the media, parliamentarians, and the public. They also provided timely policy responses to government consultations.



Through Liberty’s public facing campaign, the organization showcased the power of communication data to reveal vast amount of private facts about a person. For example, it can disclose who communicates with whom, for how long, and from where. Individuals are leaving a trove of personal information in every call, text, email, tweet, blog and Facebook post. Liberty explained that when this data is compiled and correlated, it reveals a map of a person’s daily routines, relationships, and habits and preferences. In their messaging and media work, Liberty showed that these proposals were not about terrorists and pedophiles—they were about the personal information of an entire nation being exposed and exploited. Liberty made clear that if the government's intention was to address serious crime, it should have adopted a targeted approach, rather than collecting massive amounts of data from innocent individuals. The campaign also provided a great opportunity to engage members through social media channels.