8th July, 2019 by Nicola Carruthers

Producers are tapping into the premiumisation trend with exciting line extensions and investing in bold marketing campaigns to boost growth. We take a look at the performance of the world’s biggest rum brands.

As rum continues its premiumisation journey, the broader category is witnessing impressive results in developed cocktail markets. In the UK, sales of rum surpassed £1bn (US$1.3bn) for the first time last year, according to the Wine and Spirit Trade Association.

Looking across our best-selling list, four of the six brands witnessed declines, while one rum increased an impressive 49.3%.

Following our recently published Brand Champions 2019 report – our pick of those brands selling more than one-million cases annually – we run through the world’s best-selling rum brands on the market today.

Click through the following pages to discover the top 10 best-selling rum brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2019. As there is no globally recognised definition of rum, brands featured on this list are all marketed as rums.