Early Wednesday morning, Donald Trump began tweeting something about negative press coverage—or at least, that's our best guess about what he meant to say. Instead, what came out was something rather, um, different. He said, "Despite the constant negative press covfefe."

Despite the constant negative press covfefe — Donald J. Trump ( @realDonaldTrump ) May 31, 2017

Surely he'd notice his error and delete it immediately, right? Guess again. It stayed up for most of the early morning before being deleted, and Trump eventually replaced his "covfefe" tweet with this:

Of course, there was no end of jokes and speculation.

Somebody ran across a room and slapped his phone out of his hands yelling "Noooooooo" in slo-mo once they saw he was tweeting. 😂😂 https://t.co/XUzytLjWU2 — Imani Gandy ( @AngryBlackLady ) May 31, 2017

Don't even talk to me until I've had my covfefe. — Bob Heller (@Bob_Heller) May 31, 2017

covfefe is the name of beyonce's twins — Chris Goodwin, LLC. ( @christomgoodwin ) May 31, 2017

Do not stop using #Covfefe suddenly or you could have unpleasant withdrawal symptoms. Ask your doctor how to safely stop using Covfefe. — Shannon Watts ( @shannonrwatts ) May 31, 2017

Naturally, "covfefe" quickly got a Twitter account of its very own.

And merch:

As to what the president meant to say? Well, we may have to wait for Wednesday's press briefing to figure it out.