After last week’s flame-broiled blatant marketing ploy by Burger King, PETA has come up with their own: a meat-scented perfume that smells like rotting flesh. PETA clearly saw the success of Burger King’s campaign and wanted in on the action.

“Most cows killed for fast-food burgers are castrated and branded without any painkillers, fed a diet of hormones and antibiotics, and often transported to slaughter without food or water in all weather extremes,” reads the PETA press release. “At slaughterhouses, they are strung up by one hind leg before their throats are cut and their skin is pulled from their bodies–sometimes while they are still conscious.”

If the package doesn’t turn your stomach, the scent might do the trick. PETA suggests the spray as a holiday gift, but considering that Christmas is only a few days away, don’t expect to wake up to the smell of flesh under the tree.

The meat and dairy industries is responsible for more greenhouse gas emissions than the entire transportation industry worldwide. Let’s hope the aeresol spray can doesn’t contain CFL’s!

Image courtesy of PETA