The complete roundup of UX design takeaways from GIANT Conference 2016

What design professionals at Coca-Cola, Facebook, Shopify, REI, Wells Fargo, Siemens, Threadless, and Lowe’s are learning

Having just attended TechCrunch Disrupt conference in San Francisco a month earlier, I immediately sensed GIANT was going to be different.

Located at the Mint Museum in Uptown Charlotte, GIANT is a three-day user experience (UX) event put on by three t-shirt-jeans-and-flip-flops-wearing- dudes. Like the cofounders, the event is laid back and casual, which fits the $600-$800 price tag. While it’s not as large as the name suggests, it facilitates a tight-knit community of people eager to “do rad work.”

Giant cofounders Joel, Ant, and Christian

After registering, I ordered a latte from the mobile coffee bar and prepared to get cozy.

What you’re about to read: a bullet-point list of stories, advice, and lessons from creative professionals at cool agencies and companies like Coca-Cola, Facebook, Shopify, REI, Wells Fargo, Siemens, Threadless, and Lowe’s.