Ben & Jerry’s have just launched their brand new dairy-free, vegan friendly range of ice creams in the US but will not be stocking their new range here in the UK. The company have informed us that they don’t think there is a big enough audience in the UK!



A transition to a vegan diet doesn’t mean that people don’t want to enjoy their food, but an increasing number of people believe that it is necessary to stop animal cruelty and enable us to feed a growing global population! Having access to a delicious treat makes this all the more easier.



On top of this, between 5-15% of the British population are thought to be lactose intolerant -- wouldn’t it be great if they could experience this new ice cream as well!



As a well-known environmentally progressive company, launching their non-dairy ice cream in the UK would be a great sign of support for action against climate change. There is now a scientific consensus that animal agriculture is the largest contributor to global warming.



Ben & Jerry's -- you've solved the problem of creating vegan versions of your products and now they're available in the US, please stock them in the UK and take advantage of the growing market for vegan and dairy-free foods.



Sign this petition to show Ben & Jerry’s that there is a demand for vegan ice cream in the UK.