For months, there has been talk of the NBA’s TV viewership declining. From the lack of major star talent on the East Coast to the multitude of injuries, there just aren’t as many people tuning in to watch the games.

While former Michigan Wolverine, Jalen Rose has offered his take, a new report from FiveThirtyEight suggests that there’s something else the NBA should look at.

Reddit.

Arguing that TV viewership numbers don’t account for casual fans who watch YouTube highlights or the cord-cutters who use streaming services to consume sports, the report says Reddit comments may help give a fuller picture.

The NBA subreddit boasts almost 3 million subscribers and was the top sports community overall on the site in 2019 based on activity, according to the report.

The study found the Los Angeles Clippers more than doubled Reddit comments when comparing the last three months of 2018 to the same time period last year.

The majority of NBA teams, however, declined -- including the Detroit Pistons, who dropped 5.1 percent in comments despite growing from 12,000 subscribers in November 2018 to 66,000 last year.

Read the full post here.