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Glen Chernen has been described, by both his supporters and his detractors, as an unorthodox candidate. And now, the latest step in his unlikely political journey has been unveiled in a decidedly unusual way.

Since failing to win the Non-Partisan Association’s mayoral nomination in June, Chernen hasn’t publicly said what, if anything, he’ll do for this October’s civic election. But on Saturday evening, his new plan to run for council with the upstart Coalition Vancouver party was unveiled, somewhat accidentally, via social media, by the person handling the party’s social media.

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The announcement, which misspelled the candidate’s surname, was posted to Twitter at 6:18 p.m. on Saturday by Gary Bizzo, who wrote: “Exciting news: Glen Chernin joins #CoalitionVancouver as a council candidate!”

Bizzo, described as “one of the top social-media influencers in Canada” on his website garybizzo.com, said he’s volunteering to support Wai Young’s mayoral bid by running her social media. When asked Monday about his Chernen announcement, Bizzo said: “I may have jumped the gun. I took it from an internal document which I thought was public, and after I sent it out, I realized it might not have been meant for public consumption.”