Business leaders would put pressure on him to do so, since they do not want trade barriers to go up with the rest of Europe. But eurosceptics would switch allegiances, demanding a bespoke free trade agreement without free movement or budget contributions. And since immigration, sovereignty and the EU budget are the main reasons for Britons’ hostility to the EU, it is hard to see how Britain would end up in the EEA: the eurosceptic demand for a free trade agreement would be likely to win out.