In the marketplace, traditionally understood, when a company produces a poor product or mistreats its customers, it faces market discipline — new ones come in and steal market share. That’s the theory, at least.

Too bad it’s not true right now, at least not on the Internet.

Google and Apple, with a combined 98 percent market share in mobile-phone operating systems, have banned Gab, an upstart Twitter competitor with a free-speech policy quaintly modeled on the First Amendment itself, from their app stores. Google cited “hate speech” as its reason for exclusion; Gab doesn’t censor.

What few people yet understand is that Google and Apple have used their duopoly status to revoke the First Amendment on mobile phones. Because the Internet is now majority mobile, and a growing majority of all Web traffic comes from mobile devices, the First Amendment is now effectively dead in the mobile sphere unless policymakers act to rein in the tech giants who serve as corporate gatekeepers to digital speech.

Twitter ran into controversy last year when it was accused of censoring conservative voices. Gab founders Andrew Torba, an alumnus of Silicon Valley’s prestigious Y Combinator accelerator, and Ekrem Büyükkaya saw a market opportunity for a competitor focused on free speech — not just for conservatives but for dissidents globally.

Last August, they launched Gab, a Twitter-like app where, according to company spokesman Utsav Sanduja, “Whatever is permissible under the First Amendment is what Gab allows onto its site.”

Gab grew slowly but has now reached over 200,000 users — a substantial number, though tiny compared with Twitter. It generated modest revenue through a “freemium” model, wherein users could pay to upgrade to a “Pro” level. Gab pulled off a coup by raising $1 million through crowd-funded investment. The company says that it is planning an Initial Coin Offering with its own digital currency based on the Ethereum standard.

In short, Gab is a real company, with legitimate founders, a business strategy, revenue, more than 200,000 users and seven-figure funding.

Apple and Google don’t agree. Gab built an app for Apple’s iOS operating system, but Apple wouldn’t approve it. This means that iPhone and iPad users can’t use the Gab app because users can’t install applications on those devices unless Apple approves them. Gab’s Android app was available through Google’s app store until yesterday, when Google banned it, citing violations of its hate-speech policy.

While Android users can install unapproved apps, it’s a cumbersome process, and being kicked out of the app store reduces the app’s reach.

It’s difficult to credit Gab as a white-supremacist site when its cofounder is a Turkish Kurd and Muslim. Büyükkaya, who says “I’ve never supported Trump for a minute in my entire life,” is concerned about speech repression in his part of the world — for good reason, as Turkey is infamous for its violations of free speech and for locking up journalists. Gab spokesman Sanduja is a South Asian Hindu from Canada.

Gab points out that other major social-media platforms have hosted ISIS activity, child-porn rings, facilitated drug dealing and carried live streams of murder, torture and other crimes. Yet all are still allowed by Google. Google itself actually hired Chris “moot” Poole, founder of the notorious Web site 4chan, known not just for offensive speech but also for the distribution of hard-core pornography. Police have made multiple child pornography arrests associated with 4chan. There remain multiple 4chan apps in Google’s app store.

At a minimum, Apple and Google’s decisions about offensive app behavior are arbitrary. This is a problem the market can’t easily solve — because there is effectively no market. Both the Apple and Google app stores are private markets owned by those companies, which act as their effective governments. You cannot easily start a new mobile business without their permission.

Regardless of how one views Gab or any other application or group, two Silicon Valley companies should not be the governors of the mobile Internet.

The mobile-Internet business is built on spectrum licenses granted by the federal government. Given the monopoly power that Apple and Google possess in the mobile sphere as corporate gatekeepers, First Amendment freedoms face serious challenges in the current environment.

Perhaps it’s time that spectrum licenses to mobile-phone companies be conditioned on their recipients providing freedoms for customers to use the apps of their choice.

Reprinted from City-Journal.org