The Frisco Bowl has announced a new, multi-year agreement with Tropical Smoothie Cafe as its new title sponsor. Beginning with this year’s game, the bowl will be the Tropical Smoothie Cafe Frisco Bowl.

“The Frisco Bowl and ESPN Events are excited to have Tropical Smoothie Cafe as the title sponsor,” said Pete Derzis, ESPN senior vice president, college sports programming and ESPN Events. “We look forward to working with Tropical Smoothie Cafe to grow the bowl and provide a first-class experience for participating teams, fans and the community.”

“Tropical Smoothie Cafe is thrilled to partner with the Frisco Bowl and ESPN Events to introduce college football fans to our wonderful selection of tasty smoothies and made-to-order wraps, flatbreads and sandwiches”, said Rob Collins, chief marketing officer for Tropical Smoothie Cafe, LLC. “We find that the spirit of college athletes—specifically dedication, a commitment to quality, and a will to win— are also found in our brand, franchisees and employees.”

The 2019 Tropical Smoothie Cafe Frisco Bowl will take place on Friday, Dec. 20, at 7:30 p.m. ET/6:30 p.m. CT at Toyota Stadium in Frisco, Texas, and will be televised on ESPN2.

Tropical Smoothie Cafe

Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring a healthier lifestyle across the country with more than 775 locations nationwide. Serving better-for-you smoothies, wraps, sandwiches, and flatbreads, Tropical Smoothie Cafe also offers upgraded app technology and enhanced mobile ordering capabilities to further elevate the digital and dine-in cafe experience and emphasize the brand’s focus on convenience. The rapidly growing franchise has received numerous accolades including rankings in QSR’s Best Franchise Deals, Entrepreneur’s Franchise 500, Forbes’ Best Franchises and Fast Casual’s Top 100 Movers and Shakers in 2018, as well as Franchise Times’ Top 200+ and Nation’s Restaurant News’ Fastest Growing Chains in 2018.

ESPN Events

ESPN Events, a division of ESPN, owns and operates a large portfolio of 35 collegiate sporting events worldwide. The roster includes three Labor Day weekend college football games, the FCS opening-weekend game, 16 college bowl games, 11 college basketball events, a college softball event, an esports event and two college award shows, which accounts for approximately 375-plus hours of live programming, reaches almost 64 million viewers and attracts over 800,000 attendees each year. With satellite offices in Albuquerque, Atlanta, Birmingham, Boca Raton, Boise, Dallas-Fort Worth, Frisco, Honolulu, Houston, Las Vegas, Montgomery and Tampa, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.

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