Today kicks off day one of Google’s Project Ara Developer Conference. The conference is set to begin at 11:30 am Eastern Time. Tune in below. The conference is aimed at developers and Ara enthusiasts of all shapes and sizes. Google hopes to fuel innovation and generate excitement in this entirely new mobile space.

For those not aware, Project Ara is the codename for a Google led project that aims to bring about an open hardware platform for creating modular phones. The platform will include an endoskeleton along with modules for the owner’s choice of hardware, such as a display, keyboard, extra battery, camera, and more. Additionally, phone owners would be able to easily upgrade their phone by swapping out handset parts such as memory or processors. This type of innovation will provide longer product life-cycle and potentially bring about new kinds of hardware components for mobile devices, revolutionizing the smartphone industry.