Social Media Marketing Test Fiverr 90%-95%

Which of the following would be leveraging both social network and traditional marketing?

a Handing out print advertisements with a coupon for a store

b A print advertisement in a magazine which drives people to a website where there is a free trial offer

c Posting an advertisement on a message board

d Hosting a video ad on YouTube not otherwise seen elsewhere

What style of videos can a company post on YouTube?

a Video Blogs

b Television Commercials

c Product Demonstrations

d All of the above

How does creating a social network marketing plan differ from a traditional marketing plan?

a The brand image should be completely different for social marketing

b The staff requirements and skill sets for social marketing are different

c There is no need for a social marketing plan, but social marketing plan is required for traditional marketing

d Other than the method of delivery, a marketing plan either way will be similar

How can a company convert posts on Twitter to sales?

a Write demeaning points about the competition

b Write posts about personal information of the CEO

c Creating posts which drive followers to their site

d Constantly post updates about how the company needs more sales

What non financial measure of marketing is important to track?

a CEO performance

b Number of new hires in marketing

c Number of impressions

d New customer acquisition

Which of the following is an important aspect of creating blogs and posting content?

a Using a witty user name

b Posting at least once a month to the blog

c Social Media Optimization

d Using humor

What is a "vlog"?

a Video Log

b Video Blog

c Log of blog activity

d New technology to aid in blogging

How do ebooks represent a form of marketing?

a They are often free, include useful information, and direct the reader onto the company which created the ebook for further information

b They are not a form of marketing

c They can be placed on free sites where paid advertisements generate income

d They can be used to defame the competition

What are the four P's of marketing?

a Product, Price, Place, Promotion

b Price, Popularity, People, Placement

c Popularity, Product, Promotion, People

d People, Price, Promotion, Placement

Why is there no specific definition of what is social media marketing?

a There is no governing body over social media marketing

b Companies cannot come to one definition

c The concept is relatively new compared to traditional marketing and is still being defined

d It has not yet been widely accepted

What should a company post on Twitter?

a New product launches

b Significant company news

c Occasional day to day posts of interest

d All of the above

How is site traffic useful in evaluating marketing?

a Overall site traffic can be followed and a general idea of marketing's impact on it can be determined

b There is no correlation between site traffic and marketing

c Ads can send receivers to a specific landing page, which can be tracked

d Product sales from the company website can be attributed directly to the marketing campaign

What would the marketing budget section of a marketing plan consist of?

a The cost to write the plan

b The expected costs for each ad campaign based on the delivery method

c The overall marketing budget for a year

d The marketing personnel job descriptions

How can a company create a forum for dialogue on LinkedIn?

a Post updates to the company status

b Use of Groups

c Change the company profile regularly

d Post demeaning comments for the competitors' pages

What is the method for being linked to other users on LinkedIn?

a Followers

b Connections

c Friends

d Associates

What is one measure a company can use to validate the usefulness of its video posts on YouTube?

a The number of followers

b The amount of views of the video

c The number of videos the company has up

d The sales volume of the company

How often should a marketing plan be revisited?

a Never, once written it is complete

b As often as needed in order to revisit the plan of action and revise any new actions

c At company board meetings

d During the financial review of the company each month

What is the overall goal of social media marketing for companies?

a Generate sales

b Increase company headcount

c Increase their web presence

d Help accelerate product launches

What place does Pricing have in marketing?

a Higher prices guarantee a higher revenue stream

b The company should actively market how much their products cost

c Different pricing levels can be tested to see what elicits the best consumer response

d Marketing based on the pricing level relative to competition is important

What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?

a Ask the watcher to visit the company site at the end of the video

b Make the videos at least 5 minutes long

c Make the videos under 10 seconds

d Have the CEO featured in the advertisement

Why is it important to post to a blog regularly?

a It reduces the cost per blog post

b Keep readers engaged and also gives search engines content to index

c It gives the social media marketing specialist something to do

d It allows more chances for the company to put down the competition

What is a "wiki"?

a Form of blogging

b A new social networking site

c Interconnected and user generated knowledge management systems

d A tool for posting to social media networks

What is meant by the concept of "viral" in social media?

a Social media which is spread to viewers by the consumer, growing in popularity

b It is a method of branding a company

c Advertising which can easily be emailed

d Marketing advertisements which are not serious

How does YouTube serve a dual purpose in social media marketing?

a It can be used as a company blog as well as video advertisements

b It can be used for company pictures and videos

c It can be used to host the company website as well as videos

d It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

How can LinkedIn serve the company aside from social network marketing?

a Job openings can easily be dispersed to qualified candidates on LinkedIn

b Company pictures can be posted to the profile

c Negative press about the competition can be easily spread

d Pricing lists can be posted

What is "guerilla marketing"?

a Marketing geared towards animal lovers

b Marketing which relies on time and energy rather than a large dollar budget

c Aggressive sales techniques

d Marketing using a large scale national budget

What is a "call to action"?

a Giving an advertisement's receiver a specific direction such as 'visit the site'

b Using telemarketing to reach out to potential customers

c Defaming the competition

d Creating a new marketing campaign

What is the ultimate goal of a social network marketing plan?

a To satisfy investors in the company

b To justify spending in marketing

c To find investors for a company

d Drive potential customers to the company and give them an action item to perform

How far into the future should a company plan its marketing activities?

a Up to 1 year

b 5 years

c 1 month

d Indefinitely

What is the general purpose of posting a video blog routinely to YouTube?

a It allows the company to hard sell its products

b It allows the company to drive website traffic to its blog

c It can be used to disperse the company contact information

d It allows followers to create a personal connection with the employees of the company

What is the main reason traditional marketing will never completely go away?

a It is cheaper than social media marketing

b All companies are required by law to use traditional marketing techniques

c There are better tax write offs for traditional marketing

d It's proven to work time and again

Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?

a Required by law

b Search engine rankings will include hits on the blog as part of the overall website hits

c Requires less effort to maintain

d Cannot be hacked easily

What style of blogging would be most effective for building relationships with customers?

a Using the blog only for press releases

b Posting resumes of the company officers

c Posting articles about how terrific the company is, and putting down the competition

d Writing posts about the company and its ups and downs from inside, personalized approach

What traditional marketing technique is YouTube closest to?

a Print advertising

b Television advertising

c Radio advertising

d Mail advertising

What can a company do to offset the cost of running a blog?

a Place ads on the blog which generate pay per click income

b Charge users a fee to read the blog

c Only allow past customers to read the blog

d Require a monthly membership to the entire company website

What is meant by Brand Management?

a Managing the marketing staff

b Management of the marketing budget

c The company executive management team

d Creating a consistent image for the company

What methods of social network marketing should a company always use?

a Blogging only

b Twitter, Blogs, Facebook

c YouTube

d Depends on the company, their product, their audience

What feature does LinkedIn offer for pay accounts?

a Ability to post pictures

b Increased abilities to connect directly and send messages to people

c Ability to post in Groups and create a Group

d Ability to block users

What is a contingency plan?

a A second written plan in case management doesn't like the original plan

b A detailed marketing plan

c A set of actions to be taken if the original plan does not perform as anticipated

d A marketing plan written just for social networking

Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?

a Hire a web specialty firm

b Implement special software

c Creating landing pages specific for each campaign

d There is no way to know where traffic comes from

How can a company use the same material for both traditional and social network marketing?

a Posting a luring comment on Twitter to the company site

b Selling ad space on the company website

c Utilizing a television ad campaign online as well on their site and sites such as YouTube

d Creating a magazine print ad with the company website

What is the term adopted for updates posted by Twitter users?

a Tweets

b Twoots

c Twinks

d Posts

What is "social media optimization"?

a Creating content which easily creates publicity via social networks

b Writing clear content

c Creating short content which is easily indexed

d Hiring people to create content for social networks

What do Connections on LinkedIn effectively represent?

a Random strangers who found the company

b People the company has sold product or services to

c An avenue to disperse coupons

d People and other companies the user is connected to directly

What is meant by the "blogosphere"?

a The act of writing a blog

b Specific niche blog community

c The interconnected community of blogs via linking to each other

d Advertising done via blogging

What is meant by "micro-blogging"?

a Blogging daily

b Blogs which are posted by companies, not individuals

c Blogs with limited individual posts, limited by character count typically

d Blogging from mobile devices

Which type of marketing would a company blog be considered?

a Social Network Marketing

b Traditional Marketing

c Both

d Neither

How does a blog directly impact sales of a company?

a It tells customers what products to buy

b It can be used to talk negatively about the competition

c It is typically used as the way to disperse company coupons

d Typically a blog does not directly create sales

What is a method of marketing on Facebook which can reach several users by spending money?

a Pay money for a better quality Facebook account

b Pay a third party to make posts to your account

c Charge a fee for users to be your friends

d Facebook Pay Per Click placed advertisements

Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

a Post links on the company blog to the YouTube videos

b There is no method to effectively direct people to the company videos

c Use of keywords

d Sending out mail advertisements

What can a company do on Facebook apart from their page to create a following?

a Post more updates than usual

b Post controversial posts

c Use several pictures

d Use Groups, both company originated and posting to other groups

What is meant by A/B testing in marketing?

a Testing of 2 different products

b Testing 2 versions of an advertisement to see which elicits the best response

c Clinical testing of medical products before legally allowing them for sale

d Testing via 2 mediums, such as radio and television

What do updates to Facebook status resemble most closely?

a Video blogs

b Posts on Twitter

c A company white paper

d Articles on LinkedIn

What is another term for "social media"?

a Media Optimization

b Consumer Generated Media

c Advertising Socialization

d Consumer Media Advertising

What type of status updates would drive visitors to the company site?

a An update telling friends they hope to see them all soon

b A link to a new press release hosted on the company site

c A link to a third party hosting a company press release

d A picture of the CEO

What should be the length of an effective blog post?

a Several pages in length

b No more than a few sentences

c A few sentences mixed with several links to other sites and references

d A few paragraphs

What is meant by "Marketing Creative"?

a The employees in the marketing department

b The content for marketing and its creative aspect

c The methods used to distribute marketing material

d The branding image of the company

How can a company place itself as an expert in a certain area of expertise?

a Post updates which brag about the company

b Actively answer questions in the Q&A section of the site

c Post comments on competitors pages stating how they are inferior

d Answer the questions in all the categories, even the ones in which the company is not engaged.

What is the term used for a person who is receiving updates of another Twitter user's updates?

a User

b Follower

c Connection

d Friend

What does the product portion of the 4 P's of marketing focus on?

a The product or service being marketed to consumers

b The manufacturing process

c How the price will be set for the product

d How the new product will be promoted

What is the character limit for posts on Twitter?

a No limit

b 100 characters

c 140 characters

d 200 characters

Social Media Marketing Fiverr Test 2020

