Digital video market now worth 220 billion yen (US$2 billion)

The Animation Business Journal news website reported on Wednesday that the Digital Content Association of Japan's 2019 edition of its digital video market report estimates the total worth of the digital video market in Japan as 220 billion yen (about US$2 billion), a 19% increase from last year's 185 billion yen (about US$1.65 billion). The rate of increase is higher than both the 12% increase in 2016, and the 13% increase in 2017. The report also predicts that by 2023, the market worth will be 295 billion yen (about US$2.63 billion).

The Digital Content Association of Japan released the report on Tuesday. The report includes interviews with representatives from various streaming services, who indicate that the market growth is due to successful advertising leading to better market penetration. Visual Media Research Institute representative director Kōichi Yomoda also contributed an article to the report.

The report breaks down the state of 16 streaming services in Japan: dTV , Hikari TV , J:COM on Demand, DMM .com, U-NEXT , VideoMarket , RakutenTV, Netflix , GyaO! , Google Play , Amazon Prime Video , Hulu , DAZN, AbemaTV , Paravi, and TVer.