Peel, the smart remote technology company that has 130 million users worldwide and generates 10 billion smart remote control commands per month, announced last week that it is expanding its technology beyond linear TV.

A smart remote is only as smart as the content it is able to control, and Peel is becoming “smarter” by allowing users to navigate between Netflix, Hulu, and YouTube.

More, Peel is expanding its content recommendation capabilities, making it easier to search multiple streaming services and linear TV options within a unified search interface, and telling users which movies are leaving Netflix that month.

“Our goal has always been to make the experience of consuming video entertainment easier and more enjoyable,” said Peel CEO and Co-founder Thiru Arunachalam. “As more and more of our users diversify their entertainment consumption to include streamed content, it makes sense for us to simplify their journey to find something good to watch no matter the source or destination.”

If a user finds content that they want to watch on a streaming service, Peel makes it seamless for them to do so. Users will be able to tap the Netflix or Hulu icon, for example, and be taken to the app to watch. Peel has negotiated with 20 of the top 22 streaming video providers to be able to do this app linking.

With the new features, Peel is capitalizing on a growing trend among both streaming services and phone app makers. One of the cornerstone features of the Roku 4 is to give users a comprehensive look at where their content is available; and, app makers are beginning to understand the monetization potential of mobile app search and outlinking functionalities.

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