“February” starts with an ‘F’ and so does “Fade”. In light of that information we have now deemed February as ‘Fade February’. For the next 25 days we will be posting interesting denim facts, questions, and definitions. The info will range from the most basic, to facts the most denimy of denim heads might not know.

Fade February Fact #1:

Raw denim, also known as ‘dry’ denim, is not washed or treated with chemicals when it is manufactured. With lots of wear and love, the result is a jean exclusive to your your body and your life. Something that can’t be replicated. Love Raw!