Apple quietly updated the retail section of its website today with a new look that more closely resembles iOS 7. Where the previous version of these pages used content boxes, borders, textured backgrounds, and gradients, the new page instead utilizes ample whitespace and thinner typefaces.

The change is probably best illustrated on the section’s home page, where images previously constrained by content boxes now fill the entire page. On the “Learn” page, buttons with heavy gradients have been replaced by thinly-outlined, lighter versions of the previous design. Gradient-filled headers have disappeared from every page, now replaced by unadorned text.

Oddly, the “Make a Reservation” button that allowed users to quickly create a Genius Bar appointment has been removed from the site’s navigation. Appointments can only be made by navigating to the Genius Bar page and clicking a link in the first paragraph of that page’s content. The Concierge page has not been updated to the new design yet.

You’ll find a bunch of before-and-after comparisons and take our poll on the new design below:

Learn page – old design Learn page – new design Genius Bar page – old design Genius Bar page – new design Learn page with heavy font and content borders Learn page with lighter font and no content borders Retail front page – old design Retail home page – new design Bottom of retail home page – old design Bottom of retail home page – new design Old gradient-filled version of the JointVenture logo New unadorned text version of the JointVenture logo

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