JACKSONVILLE, Fla. – Erin Rohe is a stay-at-home mom with four children below the age of 10. Her days are organized around preschool runs and errands. "I don't get out much," she said Sunday afternoon with a smile.

She did have a ticket to the Jacksonville Jaguars' game against the Pittsburgh Steelers, though, and she decided to check out the new party deck with its cabanas and pool overlooking the field on a sunny mid-70s afternoon.

"I didn't have a [swim]suit," she explained, "but I was here, and the energy was so amazing. I just wanted to get in."

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So Rohe just walked into the pool, in her Maurice Jones-Drew jersey and her shorts.

"I'll dry off on the way home," she said.

Rohe was not the only one. At least two people waded into the water in their jeans Sunday. A New England Patriots fan named Shawn Livesey whipped off his Tom Brady jersey and hopped in.

"It was awesome!" he said, before being interrupted by a Steelers fan who was wondering if Livesey took his watch.

EverBank Field has gone from a football wasteland to a budding social mecca almost overnight because of this Vegas-style plaza replete with scantily-clad servers, cushy lounge areas and pools that have nearly as many eyes on them as the game going on below. The "Clevelander Deck," borrowed from the Miami hotel (and the Marlins' outfield bar), is basically a trendy nightclub with beach weather. Its cabanas and even its rail seats overlooking the field have already sold out for the season.

"This is the best thing they could have done," raved Trent Sebok, 38, who parked his boat nearby, took a rickshaw to the stadium, and spent the day lounging with his girlfriend, Britni. "Even if the team sucks, you have a good time."

As the game went on Sunday, and only one offensive touchdown was scored all afternoon, the stadium seats began to empty out and the party deck filled up. The pool areas were more crowded in the fourth quarter than in the first.

"Nobody really cares about the game," Sebok said. "I have no idea what the score is." He went on to say he did have seats, but never sat in them.

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