A brand style guide, also referred to as a brand guide, defines the way in which a brand should communicate and present itself. This can be through written content, the design choices of their website, or even something as basic as using the correct logo in a word document.

For companies big or small, it is a great way to ensure that every team member understands the brand’s values so they can consistently and effectively communicate that to their clients and greater audience across all media.

You can now gather why a brand style guide is also referred to as The Bible of a brand!

Although, while it is the foundation for the brand, it is never set in stone. A brand style guide needs to reflect the brand, therefore if the brand’s values change, so does the style guide.