Kellogg's has stopped stocking a "healthy" choice cereal and replaced it with a sugar "frosted" or "chocolate" version with the same name and logo – a move that consumer and health groups have described as sneaky and unpalatable.

About a month ago, Kellogg's stopped delivering the lower-sugar Mini-Wheats 5 Grain cereal to supermarkets. Consumer advocate Choice recently included the 5 Grain packs in its healthier cereals list.

Madison and Emily Adams with the new sugar-laden version of Kellogg's Mini-Wheats. Credit:Penny Stephens

But Kellogg's last week put a new cereal on its shelves, Mini-Wheats Little Bites "Original" Frosted and Mini-Wheats Chocolate, which has 66 per cent more sugar than the 5 Grain variety.

The move follows a furore over food labelling. The powerful Australian Food and Grocery Council – on which Kellogg's has a board seat – reportedly urged Assistant Health Minister Fiona Nash to pull down a healthy food rating site in February. One of Senator Nash's staffers was forced to resign after it was revealed he co-owned a lobbying firm which represents the junk food industry.