During Sunday’s Oscars telecast, as American ads celebrated young creativity and unity in times of division, one campaign running in Canada took a different tack.

In a spot starring transgender actress Joslyn DeFreece, Toronto-based home and auto insurance company Sonnet took a “glass half full” approach to whatever challenges may disrupt the key events of one’s life.

In this case, those glasses are half full of precipitation. As one particularly timeless Canadian meditation on uncertainty and resilience put it, “It’s like rain on your wedding day.”

No black flies in the chardonnay this time, though. It didn’t even leave the bottle.

The point, of course, is that a little downpour won’t stop this bride from enjoying her moment … and a great insurance plan can ease the stresses of such ultimately minor incidents. As DeFreece herself puts it in the ad, “all this stuff is just stuff” that pales in comparison to the experience itself.

“We wanted to show the purest story of optimism that we could—one that shows how people can overcome any situation in life when the most valuable thing they have is protected: their optimism,” say associate creative directors Joaquin Lynch Garay and Federico Munichor, who led the effort at Sonnet’s lead creative agency Johannes Leonardo.

The spot, which ran in selected regions prior to Warren Beatty’s big moment on Sunday night, is the latest in an ongoing campaign by the New York agency, which launched the optimism-themed campaign last September with a little help from one Michael J. Fox. Earlier this month, the animated short “Balloon” continued the campaign, encouraging viewers to always look on the bright side of life by asking themselves, “What’s the best that can happen?”