Overview

The retail industry is witnessing a paradigm shift. Rapidly evolving technologies, changing customer expectations, and emerging digital firms are driving widespread disruption. Clearly, from a plethora of new products, markets, and customer segments to the burgeoning expansion of sales and marketing channels (like mobile and social commerce), retail is at a tipping point. Customers are now demanding rich shopping experiences that are personalized, hyper-connected, and engaging. Additionally, several forces are revolutionizing the landscape: the explosion of data and connected devices, software defined infrastructure, cloud enabled as-a-service and experience, and outcome-driven digital platforms. This makes it imperative for retailers to showcase agility in tech adoption and business process optimization.

In fact, 21 CE organizations are recognized by five key tenets: experience-centricity, outcome-based, agile and lean-focused, service-oriented, and ecosystem-driven.

However certain challenges remain. These include lack of business models, siloed applications, and the inability to deploy new technologies. These impede the delivery of a seamless, omnichannel shopping experience. To overcome these obstacles and future-proof businesses, a robust and end-to-end strategy is the need of the hour.

HCL leverages the Mode 1-2-3 strategy, focusing a concurrent 3 point spotlight on existing as well as future growth areas of the business. This helps secure enterprise competitiveness, propelling success in the digital age. HCL enables retailers to boldly navigate the new digital age by transitioning from ‘traditional efficiency oriented solutions to business outcome oriented conversations’. Our collaborative model helps carve a successful path to enterprise modernization.