IT IS a train station without a suburb, and the head of Sydney Markets thinks it is time to ditch the name of Flemington.

Sydney Markets chief executive officer Brad Latham believes the western Sydney train station should be renamed Sydney Markets to better reflect its use.

The Sunday Telegraph can reveal the NSW government is not opposed to the idea, but would require community endorsement.

media_camera Sydney Markets CEO Brad Latham wants Flemington railway station renamed Sydney Markets to avoid confusion for people wanting to catch the train to the markets. Picture: Toby Zerna

The station was named after local landowner John Fleming, whose property became the site of the old Flemington markets.

The markets were later rebranded as Sydney Markets, while the surrounding residential area became Homebush West.

Mr Latham, who has overseen operations at the markets since 2006, said it made sense to change the name.

The move would not only help first-time visitors to the markets know at which stop to get off, but help promote the area.

“We changed our branding 15 years ago — Sydney Markets even has its own postcode,” he said.

“Changing the name of the station would avoid consumers becoming confused when they see Flemington.

“We are doing a lot of work with the Government, linking the railway bridge to the markets, which is a two-minute walk away. It makes sense to change the name of the station.”

The move has been supported by the Sydney Business Chamber, which points out how the station is no longer attached to a suburb.

Chamber Western Sydney director David Borger backed the move, saying the government could even have some fun with the signage.

media_camera Lisa Wang, who runs the newsagency overlooking Flemington station, thinks the renaming is a good idea for the suburb. Picture: Toby Zerna

“They could spell out the station name in bananas and broccoli — just have some fun with it,” he said.

“The Sydney Markets is one of the great food centres of Sydney, stretching over 44 hectares.

“Flemington doesn’t really mean anything to people anymore. It doesn’t even represent a suburb.”

Lisa Wang, the owner of a newsagency that overlooks both the station and Sydney Markets, said changing the name would bring more people to the area and provide some meaning.

“When you talk about Flemington there is nothing to think about, there is no Flemington. So I think Sydney Markets makes sense and would be good,” she said.

“The area needs a bit of lifting up. The Sydney Markets name change would help with the lift.”

Local Cathy Pan agreed a change would be good for business.

“I like the name Flemington but I think changing the name will bring more people. It will be good for business,” she said.

However, Homebush West local Shu-Min, who was returning from shopping at the markets, said a change would cause problems.

“People will get confused between here and the Sydney Markets in the city. People think of this as Flemington markets,” she said.

media_camera Cathy Pan and her mum Shu-min Weh walk on the overpass between Flemington train station and Sydney Markets. Picture: Toby Zerna

Newcomer to the area Geoff Kay was more concerned about the lack of a lift at the station, but admitted that he, being a fan of tradition, would like the name Flemington remain.

The Sunday Telegraph understands the government would consider a name change should it be met with community support following a formal application being made to the NSW Geographical Names Board.