Goose Island’s Fulton & Wood series is more than an innovation program. Plenty of breweries this size have a section of their portfolio devoted to experimentation — enabling their brewers to take a break from the production of their popular IPAs and wheat ales. But Fulton & Wood (the literal intersection of cross-streets for the brewery) has always had a bigger goal than just the beer. It’s a chance for people from around the company — accounting, marketing, operations, maintenance — to come together with brewers and concept new beers from scratch. And regardless of how bizarre the ideas are, it’s up to the lead brewer on each team to try and do the idea justice.