“Wellness” has become a buzzword in travel, applied to hotels, resorts and retreats. Blackberry Mountain lets guests decide what wellness means to them. “Some people might want to do three classes every morning and hike to lunch,” Ms. Beall said. “Some people might do one. I can’t wait until I have time to exercise all day long for three days, to not drink and feel so clean and amazing, but I also love the more balanced, realistic idea of, ‘Let’s get some exercise done in the morning, I’m going to eat a great lunch, I might have a glass of wine in the afternoon, and then I might do a cocktail clinic.’ It’s a mix. People can take it for what they want.”

While Blackberry Farm includes breakfast, lunch and dinner in its daily room rate, the Mountain’s includes breakfast, dinner and most classes (alcohol, at both resorts, is charged by consumption). This, according to Hall Mebane, one of the 21 fitness and outdoor adventure guides employed by the Mountain (he specializes in rock climbing) is what sets the two resorts apart.

“When we say ‘wellness,’ we mean mental and physical wellness,” he said. “Everything on the Mountain is meant to get you into a state of well-mindedness. Food at our restaurants is healthier, it’s meant to be fuel for you to re-engage in activity,” which need not mean breaking a sweat (although the state of the art fitness center and curious class offerings like cardio drumming and suspension Pilates make a good case for doing so). One of Ms. Beall’s priorities, in developing the Mountain, was to build an artist’s studio — her mother is an artist and never minded paint on anyone’s clothes. The Mountain offers classes in disciplines like painting, basket making and hand-thrown pottery.

“That’s part of wellness: taking time away from our devices to use the other side of our brain to engage in creating something,” said Ms. Beall. (The popularity of the pottery class may have had unintended side effects. During the April house party, a guest passed around a phone showing an Instagram post of the glossy, artfully imperfect bowls a friend made during a recent stay: “Look how cool they turned out, and they’ll pack and ship them home for you, too!”)