USA Luge has signed a sponsorship agreement with American comic book company Valliant Comics, which will include the staging of a superhero inspired competition uniform.



The deal will see the New York-based company make a financial contribution to the US team, estimated to be in the low six figures, in addition to designing their competition uniforms, based on the company’s popular X-O Manowar comic books series.



On signing the deal, USA Luge director of marketing Gordon Sheer said: “Valiant is helping the team with financial support and every bit of help that we get is absolutely meaningful and directly impacts our ability to perform.”



You can watch USA Luge’s Gordon Sheer discussing the sponsorship deal below.