"Cauvery has been the source of wellbeing, prosperity and the very source of life for these lands. A forest-fed perennial river is fast becoming a seasonal stream as 87% of tree cover has been removed in 50 years. Cauvery is calling, do you have a heart to hear?" – Sadhguru

Cauvery Calling is a first of its kind campaign, setting the standard for how India’s rivers – the country’s lifelines – can be revitalized. It will initiate the revitalization of Cauvery river and transform the lives of 84 million people.

One Problem, Two Faces

As trees disappear, soil is being eroded, Cauvery is drying up, and farmers are suffering.

Cauvery has depleted over 40% in the last 70 years.

87% of the basin’s original tree cover has been lost.

Almost half the Cauvery basin suffers critical groundwater depletion

Farmer Distress

The suffering of farmers and their suicides in Tamil Nadu and Karnataka have made national headlines

83% of farmers in Tamil Nadu and 77% of farmers in Karnataka are in debt. 17 districts in Tamil Nadu were drought-hit in 2019.

15 of the last 18 years have been drought years in Karnataka.

Targeted Impact:-

The simplest way to make Cauvery flow again is to plant trees. Cauvery Calling will support farmers to plant 242 crore trees in Cauvery basin by adopting agroforestry.

This will have the triple benefit of

Improving soil health by replenishing organic content in the soil

Reviving the river and groundwater levels by increasing water retention in Cauvery basin by an estimated 40%.

Augmenting farmer income through agroforestry, proven to multiply farmers’ incomes 3-8 times in 5-7 years.

Save Cauvery by donating ₹ 42 per tree:- (Link here:- Save River Cauvery - Donate now)

Plant 1+ or more trees and be a Cauvery Upasaka

Plant 10+ or more trees and be a Cauvery Shoora

Plant 100+ or more trees and be a Cauvery Mitr

Plant 1000+ trees and be a Cauvery Veera

Plant 10,000+ trees and be a Cauvery ParamVeera

Plant 100,000+ trees and be a Cauvery Rakshak

Plant 1 million+ trees and be a Cauvery Yodha

Plant 10 million+ trees and be a Cauvery Nayaka