THE INTERNET OF ADVERTISING



Seems like everyone is waking up to the fact that we’ve built an entire Internet based on ads.

Last week Apple enabled ad blockers in it’s new version of iOS9. Then this weekend the New York Times reported a backlash, when publishers complained that the new apps mean they wouldn’t make any money. Some app makers felt bad (or got paid off) and dropped their apps.



It sounds muddled, but that's just because there's so much money supporting the status quo.

One of the biggest problems is that giant networks like Facebook and Tumblr and Twitter and Google are so overvalued that they will do anything — anything — to justify those values. Including being very, very unethical in the way they grab data, sell it, and serve just the right amount of ads so you don’t get truly pissed and never come back.



But as technology lets us take control of the ads we see and the data we share, their ad-based business model is disrupted.



That creates space for ad-free networks like Ello to emerge. Not being concerned with ever being worth billions of dollars (we built Ello first and foremost for ourselves), and with relatively small budgets, we're free to do things completely differently.

Ello is a friendly network where inspiration is shared through images and stories. Enjoy Ello any way you like — always ad-free, without anyone controlling what you see or tracking your data.



Ello is a place for you to connect with people and things beyond your current circles. On Ello, share what you love, love what you share, and discover cool stuff you can’t find anywhere else.



Ello is for the creator in all of us.



Welcome to a simple, clean, beautiful world where you are invited to belong.



No ads, ever.



Love,







Ello



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Awesome "Lucky Dollar" toy designed by @jeremyville and produced by me and Kidrobot.