Some Twitter users who described themselves as Asian-American seized on Ms. Daum’s dress — a form-fitting red cheongsam (also known as a qipao) with black and gold ornamental designs — as an example of cultural appropriation, a sign of disrespect and exploitation. Other Asian-Americans said the criticism was silly.

“This isn’t ok,” wrote someone with the user name Jeannie. “I wouldn’t wear traditional Korean, Japanese or any other traditional dress and I’m Asian. I wouldn’t wear traditional Irish or Swedish or Greek dress either. There’s a lot of history behind these clothes. Sad.”



When the furor reached Asia, though, many seemed to be scratching their heads. Far from being critical of Ms. Daum, who is not Chinese, many people in mainland China, Hong Kong and Taiwan proclaimed her choice of the traditional high-necked dress as a victory for Chinese culture.

“I am very proud to have our culture recognized by people in other countries,” said someone called Snail Trail, commenting on a post of the Utah episode by a popular account on WeChat, the messaging and social media platform, that had been read more than 100,000 times.

“It’s ridiculous to criticize this as cultural appropriation,” Zhou Yijun, a Hong Kong-based cultural commentator, said in a telephone interview. “From the perspective of a Chinese person, if a foreign woman wears a qipao and thinks she looks pretty, then why shouldn’t she wear it?”