Social media works wonders for him as well. “I always tell whoever is working an assignment to send us pictures of where you are,” says Samuel. “We post them to reinforce people’s trust in our company and brand, and we also send the photo to the customer to show what they avoided by hiring us.” In addition, he writes the name of his company in chalk on New York sidewalks, especially in SoHo near the Cronut bakery, sample sale locations, the Apple store, and subway entrances.