Karl Rove’s memoir, whose rights will be auctioned beginning today, should fetch around $3 million, according to an unnamed publisher who plans to bid on it and spoke to The New York Post‘s Keith Kelly.

That would be significantly less than memoirs by Tony Blair, Teddy Kennedy, and both Bill and Hillary Clinton, all of whom were represented, like Mr. Rove, by Washington uber-lawyer/agent Bob Barnett.

The publisher says Mr. Rove is "moving beyond the cliches," though there was little evidence of that in Mr. Rove’s first column for Newsweek.