In an attempt to revive a key election 2015 narrative, the Liberals have turned to the values debate coming out of the Conservative leadership race for their fundraising fodder.

While Kellie Leitch is fundraising off of the Ottawa “glitterati” for making fun of her photo shoot with a Canadian flag and chewing up her Canadian values-screening proposal, the Liberals, too, are trying to gain coin from it.

Their latest pitch starts by positioning the party as hope-bringers – pointing to Trudeau’s UN speech about building an “open, inclusive, and confident Canada.”

Then it marks the contrast.

“The Conservative Party and its leadership candidates are once again seeking to divide Canadians,” it reads.

“Kellie Leitch wants to screen all immigrants for ‘anti-Canadian values.’ Tony Clement wants to screen *all* Canadian charities for ‘terrorist activity.’ Brad Trost wants to eliminate all Canadian women’s right to choose, and to end all LGBTQ2 Canadians’ right to equal marriage.”

“[Insert name here], this is getting serious,” it continues. “If anything is anti-Canadian, it’s these darkly divisive attempts to deny human rights and divide Canadians amongst ourselves.”

And then the obligatory allusion to Trumpian politics.

“And if the world’s recent experience has made one thing crystal clear, it’s that we all have a vital role to play in stopping this rhetoric from becoming reality.”

And it’s becoming a trend. A Liberal fundraising email from a few days ago attributed Leitch’s policy proposal to the entire party.

“A Conservative Party that wants to screen immigrants for ‘anti-Canadian’ values cannot be allowed to out-raise us,” it read.

As well, last month a Liberal email asserted to supporters that “we’re letting the party that stands against choice, against equal marriage, against climate change action, and against science, get a little closer to power” by letting the Conservatives get ahead in fundraising.

The Conservative party officially scrapped its policy opposing gay marriage in the spring, although not everyone within the party was happy about that – notably Brad Trost, who is now gunning the hardest for the social conservative banner in the leadership race and campaigning on a platform opposing gay marriage.

The end of this week marks another quarterly fundraising deadline – what the Liberals have billed as their “biggest fundraising deadline of 2016.” Parties typically ramp up efforts to pressure their supporters when closest to those looming deadlines to pick up that extra last bit of change.

Meanwhile in NDP land, for a party gearing up for its own leadership race, their fundraising emails have been straight to the point about their success as of late.

“Frankly, [insert name here], we’re getting our butts kicked on the fundraising front,” a September 19 email reads. “There’s simply no denying it.”

“Our numbers haven’t looked good, and our opponents have used them to try and write us off. Can you chip in even $1 or more before the September 30th deadline to support a strong NDP?”