Deadly Consequences

Using controlled tests with more than 1,600 participants, the study found that false claims were shared in part simply because people failed to think about whether the content was reliable.

In a second test, when people were reminded to consider the accuracy of what they are going to share, their level of truth awareness more than doubled.

That approach — known as “accuracy nudge intervention” — from social media companies could limit the spread of misinformation, the report concluded.

“These are the kind of things that make the concept of accuracy top of the minds of people,” said Rand, noting that news feeds are instead filled by users’ own content and commercial advertisements.

“There probably is a concern from social networking companies about accuracy warnings degrading the user experience, because you’re exposing users to content that they didn’t want to see. But I hope by talking about this more we’ll get them to take this seriously and try it.”