L should be for Lambeau.

The National Football League has a standard for all Super Bowls: The next must be better than the last. The league always wants more innovation, up-to-date stadiums and a constantly improving atmosphere for its signature event.

For Super Bowl L, the standard will be even higher. It will be the 50th anniversary of the game, and the league will take the opportunity to celebrate the achievement and all that the NFL has become since Super Bowl I was played in 1967 in Los Angeles.

The NFL never passes up an opportunity to remind people that its business is the greatest one in American sports. It is the most popular. It generates the most money. It commands the most dollars from its television partners. It is the leader 52 weeks a year. Fans can't get enough of the NFL, and the Super Bowl is always the most watched television event year after year after year.

That's why the NFL should hold Super Bowl L at Lambeau Field in Green Bay. What cooler way to celebrate all that the league and the sport has become than by going to the oldest, most special venue there is? What greater way to show how the game has evolved than playing its biggest game in a stadium located on a street named for Vince Lombardi? What other NFL city -- Titletown -- has its own NFL-related nickname? What other turf -- The Frozen Tundra -- does?

I can hear John Facenda calling the game from heaven, his deep, unmistakable voice making every play, every collision seem like the biggest that ever was. I can see players from both teams trying a Lambeau leap after scoring. And I can see shivering fans cheering every second of football the way it was meant to be played: outside and in the cold.