Yipit got its name because "everything sensible was taken." It was almost called "streetcar," "frankencity," "citybat," or "noocher."

Cofounder Vinicius Vacanti wrote a post about how difficult it was to name his daily deals aggregator, Yipit. He explains the grueling process:

"You realize at some point that EVERYTHING sensible is taken…We came up with a long list of terrible names and these were the ones we actually bought: streetcake, frankencity, 1gotham, citybat, noocher, zaxme.

"We wanted something short and we decided we wanted the domain to end in “it”. We figured people say ”google it”, and we hoped that one day, if we got popular enough, we could make it easier on people by having the “it” as part of the name.



"So, I wrote a simple python script to generate every [consonant][vowel][consonant]it.com. With 21 consonants and 5 vowels, that resulted in 2,205 possible domains…Around 400 were available. The available domains were terrible but, amongst the trash, we spotted the needle in the haystack: yipit.com."