Roses are red, Violets are blue, Once a neighbour in SIM slot 2, Where are you? 🤔 Happy Valentine's Day. #WithLoveFromJio — Reliance Jio (@reliancejio) 1550116861000

Taking a dig at rivals like Bharti Airtel Vodafone and others on Valentine’s Day, telecom operator Reliance Jio has posted a ‘poem’ on microblogging website Twitter asking the whereabouts of its ‘neighbours’. Mockingly expressing their absence, the company wrote ‘Roses are red, Violets are blue, Once a neighbour in SIM slot 2, Where are you? ”.Reliance Jio entered the Indian telecom sector in December 2015. The Jio SIM was made available for purchase in September 2016. The SIM initially worked in 4G enabled SIM slots only which is usually the SIM slot 1 in most mobiles. So, while the Jio SIM took the SIM slot 1, other operator’s SIM were eventually pushed to SIM slot 2. This is where the company’s latest pun on Twitter mocks at.Since its introduction, the Mukesh Ambani-led company has disrupted the telecom sector with aggressive pricing and benefits like free data, unlimited calling and more. It is noteworthy to state here that this is not the first time Jio has mocked its competitors on Valentine’s Day.In 2017, Jio ‘sarcastically’ wished the then Vodafone, Idea Cellular and Airtel on Twitter. The tweet came after the company registered a complaint with the Telecom Regulatory Authority of India (TRAI) against its competitors for not giving sufficient point of interactions.While the Airtel and Vodafone-Idea haven’t replied to it, the social media reacted differently to the latest tweet. Some Jio users, on the one hand praised Reliance Jio for the service, others took it as an opportunity to vent out their frustration.In another news, after acquiring over 200 million subscriber base, Reliance Jio is now eyeing the merchant community by entering the point-of-sale (PoS) segment. Merchants and retail provision stores will have to 'deposit' Rs 3,000 to get Reliance's PoS device. Interestingly, for all debit and credit card transactions up to Rs 2,000 in value, the merchant discount rate (MDR) would be zero.