NEW YORK (Reuters) - Oilfield services company Baker Hughes Inc BHI.N said on Monday it would buy smaller peer BJ Services Co BJS.N for $4.8 billion to create a one-stop shopping destination for its oil and gas producing customers and better take on the industry's leaders.

The Baker Hughes Center for Technology Innovation building in Houston, Texas is seen in this undated handout photo. REUTERS/Baker Hughes/Handout

With the deal, Baker Hughes, the No. 4 oilfield services company by market value, will be better able to compete with Halliburton Co HAL.N and Schlumberger Ltd SLB.N for projects that require multiple services as it bets on a recovery in the North American natural gas market.

It adds BJ’s No. 3 market share in North American pressure pumping, which involves injecting gas or liquids into wells to increase output, to the Baker Hughes portfolio. It is also a reunion, since BJ was spun off by Baker Hughes in 1990.

The stock-and-cash deal was worth $4.8 billion based on the drop in the Baker Hughes shares on Monday, and excluding about $250 million in net debt. That was down from the $5.25 billion value of the deal, or 16 percent premium to BJ’s closing price on Friday, according to the companies, whose boards have approved the transaction.

Oilfield service companies have suffered over the past year as oil and gas producers sharply cut spending on new projects and pushed for deep discounts from companies such as Baker Hughes. The proposed deal comes after natural gas prices slid to a seven-year low last week.

“The business logic is one where both companies felt that all the major international oil and gas players want to rely increasingly on a one-stop approach where they can bundle services,” said John Olson, a fund manager at Houston Energy Partners.

Shares of smaller oilfield services firms surged after the news in anticipation of more potential deals.

“This has long been eyed by Baker to establish a more competitive position against the other two players,” Capital One Southcoast analyst Pierre Connor said. “It’s not a huge premium, but I think the market has been holding up BJ’s price in anticipation of something like this.”

BJ stockholders will receive 0.40035 share of Baker Hughes and $2.69 in cash for each of their shares, which totaled $17.94 a share based on Friday’s closing price.

BJ’s stock rose 4.1 percent or 63 cents to $16.06 on Monday, while Baker Hughes shares fell 9.6 percent to $34.45.

Their combined market capitalization will be around that of National Oilwell Varco Inc NOV.N, but still well behind Schlumberger, worth $68 billion, and Halliburton, at $21 billion.

Under the terms of the deal, if either company pulls out, it must pay the other $175 million.

PRESSURE ON PUMPING

Industry analysts believe U.S. natural gas prices, which were trading below $3 per million BTU, will stay weak into 2010 when cuts to drilling are expected to begin to trim output, and winter demand reduces the high level of the fuel in storage.

For BJ Services, whose shares were up 41 percent this year but remain below the $34.90 they hit in July 2008, the purchase will allow it to link its pressure-pumping operations to a company active in more than 90 countries.

Pressure-pumping is expected to become increasingly important in North America with the rise of unconventional natural gas fields, such as tight gas and shale gas. Pressure-pumping accounts for more than half the costs to develop those wells.

Baker, which will pay about 10 times BJ Services’ 2010 earnings before interest, taxes, depreciation and amortization, expects the transaction to add to profits by 2011.

Pressure-pumping makes up about 75 percent of BJ Services revenue. The acquisition will lift pressure-pumping at Baker Hughes to about 20 percent of revenue from about 1 percent.

Baker Hughes expects annual cost savings of about $75 million in 2010 and $150 million in 2011.