Torchy’s Tacos has come a long way from its beginnings in a single food truck in Austin. The better taco brand now encompasses 71 stores across four states, and, by 2023, that unit count is slated to more than double.

During his presentation at the ICR Conference in Orlando Wednesday, Torchy’s CEO G.J. Hart said the chain plans to reach at least 160 stores in 15 states in the next three years. This rapid expansion will be coupled with some system-wide updates for Torchy’s, including a fresh managing partner model (similar to the one in place at Hart’s former brand, Texas Roadhouse, where also served as CEO) and a kitchen update that emphasizes scratch-made ingredients and faster throughput times.

“Last I checked, tacos have been around a long time—I don’t think they’re going out of style. As long as we continue to bring innovation to that and bring opportunity to our people, we’ll continue to grow,” said Hart, who also previously led California Pizza Kitchen.

The chain—a craft casual touting “Damn Good Tacos” as its slogan—is famous for its creative tacos and irreverent presence (its mascot is a baby devil). It has gained enormous popularity since it was started by Mike Rypka in 2006, achieving current average-unit volumes of $3.8 million per store per year and drawing more than 200,000 followers across Instagram, Facebook, and Twitter.

Right now, Torchy’s resides in Texas, Arkansas, Colorado, and Oklahoma. Louisiana, Tennessee, and a handful of other states are on tap to come into the fold later this year, as well as additional Midwestern, Western, and Southeastern U.S. markets lined up for future years.

For now, the focus is on these less-saturated markets, though, instead of “trying to slug it out in New York, Boston, or California,” Hart said. “The whole goal is to start to get people to understand what Torchy’s is, how good the food is, and that we’re coming at some point in time.”

This year’s push into new states will be aided by Torchy’s recently established managing partner system. The program is built on the idea of local managing partners. Managers are selected in markets of choice, then pay a fee to the brand, sign a contract, and agree to run their Torchy’s restaurant for at least three years.

These general managers earn 7 percent of profits plus base pay, and run stores instead of franchisees—Hart said the Torchy’s team is not looking to franchise anytime soon. As of now, the partnership program has been instituted at about 50 stores. By June 2020, all other existing managers will have joined the program, and any new locations will be aligned with it moving forward.