We reached out to HTC, and a spokesperson told us: "With the excitement around Android Nougat, we're aligning engineering resources around our most popular flagship products where the most customers will benefit." It's a shame, because the One A9 is a decent little phone. Admittedly, it's not a top-tier powerhouse like the HTC 10, but it's still capable. Throw in a five-inch display (an increasingly rare smartphone spec) and a light, reserved take on Android, and you've got a solid if unadventurous device.

The move is a head-scratcher, because HTC is struggling to sell phones as it is. The least it can do is support the people who are still buying them.