adidas has an extensive history that dates back to a humble beginning in a mother’s washroom, where its founder – Adi Dassler – started what would become one of the world’s leading brands in athletic apparel and footwear. Having raised the bar with athletic gear during the World Olympics and World Cups, adidas has continued to blaze a trail from the court to the catwalk and the stadium to the street with the help of the iconic three stripe design.

Some of adidas’ latest releases, including the adidas NMD, EQT and the Adizero Prime continue to keep adidas one step ahead in the sneaker game, joining all-time classics such as the adidas Gazelle and the adidas Stan Smith. All of their sneakers, high-tops and new primeknit designs are crafted with great care, so you should take equally good care when it comes to finding the most comfortable pair for you. Check out the details of the adidas sizing guide below to find out how.

Adidas sneakers fit true to size, which makes the whole process relatively simple.

Buying your pair of adidas sneakers at OPUMO is made even easier if you know the precise measurement of your feet. Firstly, don’t measure your feet in the morning; feet often swell during the day due to heat and activity. For the best fit, measure your feet at the end of the day. To measure your shoe size most effectively, follow these instructions:

Heel – Toe Length. adidas suggest placing a piece of paper on the floor with one end against a wall. Stand on the piece of paper with your heel against the wall. Mark the piece of paper where your toes end with a pencil. Measure from the end of the piece of paper to the mark you created with your pencil and compare the measurement to the sizing chart below.

If you’re in between two sizes, we recommend you going for a size up, rather than the size down. So if you usually wear a UK 9.5 go up half a size and buy a UK 10.