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A Brampton-based cannabis company will produce the first odourless cannabis in the world.

CannabCo Pharmaceutical Corp. just announced an agreement with an undisclosed technology provider to deploy an advanced cannabis technology for the production of near odourless cannabis.

Upon receiving its license from Health Canada, CannabCo will have exclusive rights to deploy the technology.

Dubbed “PureCann”, the technology aims to eliminate the harshness of smoking cannabis without losing any of its properties.

“Cannabis by its nature when burnt, typically causes coughing and is very heavy when inhaled, which is especially true for new users,” says Mark Novak, Cannabco’s COO.

The technology eliminates the cannabis odour when packaged and stored before use, and during the time it is smoked.

"There are no third-party gadgets, or devices on the part of the user, the result is pure cannabis that doesn’t smell,” says President and CEO Mark Pellicane. “A number of users and people that are around cannabis smokers complain about the smell, especially in enclosed areas, condos, and apartments, and this technology addresses those concerns.”

The tech company states that PureCann has:

Virtually undetectable odour of dry product during storage

Greatly reduced cannabis odour (virtually undetectable) during combustion

Reduces harshness resulting in a very smooth smoke on combustion

May be used to produce a “connoisseur” product for a unique market segment

Less residual heavy feeling “day after effect” associated with smoking cannabis

CannabCo is currently constructing its pilot facility in Brampton and has received a Confirmation of Readiness notification from Health Canada for their pending cannabis license. After obtaining their license, Cannabco intends to implement the PureCann technology to produce several product lines including oils, extracts, and consumable.

Cannabco also recently announced the intention to deploy Phoenix technology for its indoor grow operations reducing cannabis production costs to under $.50 per gram.

What do you think of the idea of odourless cannabis?