Austrian-based start-up Milan Automotive has revealed a high-powered contender destined to take the fight to the likes of the Bugatti Chiron. It’s known simply as the Red.

Initially revealed as the Lada Raven concept a few years ago, under new ownership the Milan Red takes that concept and steps it up somewhat.

At the centre of the design sits a quad-turbo 6,2-litre V8 delivering 975 kW and 1 400 N.m of torque to the rear wheels via to a seven-speed dual clutch transmission. Three driving modes, "glide", "hunt" and "attack" are offered.

Milan claims a 0-100 km/h time of 2,47 seconds, 0-200 in 5,46 seconds and 0-300 in 9,98 seconds for the Red, reaching a top speed of "more than 400 km/h."

With its carbon monocoque structure and carbon panels the Red reportedly weighs around 1 300 kg, while downforce is provided by an integrated splitter with brake cooling channel up front and an active rear wing with airbrake functionalities for the rear.

Stopping power is provided by a set of Brembo sourced 390 mm six-piston front and 380mm four-piston rear carbon ceramic brakes visible behind 20-inch front and 21-inch rear forged aluminium wheels.

The construction process for the Milan Red includes selective laser melting; a technique similar to 3D printing which allows for the hypercar’s complex shape.

Only 99 Reds will be produced with 18 already sold. Each model is expecting to cost close to €2 million (R30,1 million).