A B.C. music promoter is being lauded for its decision to ban native headdresses at an upcoming festival out of respect for indigenous people.

The Bass Coast Project announced on its Facebook page Tuesday that it would ban the wearing of "feathered war bonnets" at its electronic music festival, which will be held in Merritt, B.C. from Aug. 1 to 4.

Part of the announcement reads as follows:

"Bass Coast Festival takes place on indigenous land and we respect the dignity of aboriginal people. We have consulted with aboriginal people in British Columbia on this issue and we feel our policy aligns with their views and wishes regarding the subject. Their opinion is what matters to us."

Feathered headdresses have become a prominent fashion fixture at music festivals such as Coachella and on runways around the world, above the objections of indigenous people.

Fashion powerhouses such as Victoria's Secret and Chanel have apologized after incorporating the items in their shows, yet they continue to be used elsewhere.

Just last month, Pharrell took heat for wearing one on the cover of Elle UK's July 2014 edition. He too said he was sorry.