Holiday shopping isn't all Target, Best Buy and Walmart.

Tampa and St. Petersburg both have local options on lock come Small Business Saturday. St. Pete's annual Shopapalooza Festival at South Straub Park and Tampa's Seminole Heights Shop Hop will be ongoing simultaneously this weekend.

The National Retail Federation says that Small Business Saturday began in 2010 as response to Black Friday's focus on big-box retailers.

The federation, which represents both big and small retailers, estimates that 67 million people will shop this Saturday. Based on its survey results, the retail federation says about 78 percent of those shoppers will focus their attention on supporting small businesses.

Here's what you need to know for the local small biz events on both side of the bay:



St. Petersburg

More than 150 local businesses are setting up booths at South Straub Park at 198 Bayshore Drive NE in downtown St. Pete from 10 a.m. to 5 p.m. this Saturday. The event is sponsored by the city and the annual holiday parade will follow.

This is the ninth year Shopapalooza will highlight local businesses. Admission is free for this alternative to Black Friday.

Booths will be selling a mix of gourmet foods, home decor, jewelry, vintage finds, pet treats, books, candles and more. Local favorites like Dark Cycle Clothing will be selling T-shirts while restaurants such as Caddy's and Pipo's serve up food.

In addition to shopping, there will be a wine and beer garden, free entertainment for the kids and raffles.



Tampa

Roughly two dozen Seminole Heights stores are participating in this year's Shop Hop. Unlike St. Pete's festival, Tampa stores are participating from their brick-and-mortar locations.

The shops will be passing out "bingo" cards as visitors peruse potential gifts in the Seminole Heights neighborhood along Nebraska and Florida avenues. Shoppers have to get 10 stamps from 10 stores on the bingo cards to enter for a chance to win prizes, including a cruise for two.

Participating shops are open 10 a.m. to 6 p.m. Following the all-day shopping event, there will be a block party at the Graham Building at 6701 N Florida Ave. from 6:30 to 8:30 p.m.

Among the participating shops are 2 Broke Spokes, Cleanse Apothecary, D and D Antiques and Urban Bungalow.

Contact Sara DiNatale at sdinatale@tampabay.com . Follow @sara_dinatale.