We were just grumbling on this week’s MOP Podcast about not having any idea how well World of Warcraft’s Battle for Azeroth had sold – and having to rely on “well, a lot of bloggers went back…” for mere anecdotal data. We still don’t have a playerbase headcount, but as of this morning, we have a better idea based on box sales.

“Blizzard Entertainment today announced that as of Battle for Azeroth’s first full day of launch on August 14, more than 3.4 million units of the latest World of Warcraft expansion had sold through worldwide—setting a new day-one sales record for the franchise and making it one of the fastest-selling PC games of all-time.”

Legion, Warlords of Draenor, and Cataclysm, you’ll recall, sold 3.3M out of the gate, with the other expansions trailing behind them.

The PR is touting the upcoming Stromgarde warfront, Uldir raid on September 4th, and the dawn of the first PvP season and Mythic Keystone dungeon season on that same date. “Additional updates are in the works that will provide even more content for players on an ongoing basis, including the ability to recruit the Kul Tiran humans and Zandalari trolls as playable Allied Races,” Blizz reminds us.