Frank Reich's players are backing him up, but there's no talking around the effect the Indianapolis Colts coach's decision had on his team's game against the Houston Texans.

A fourth-down conversion attempt in overtime by the Colts failed and allowed the Texans to start their eventual game-winning drive with prime field position. The odds weren't on Reich's side, but he said after the game his team wouldn't be one that played for a tie.

Here's what people are saying about the move:

From Deadspin's Lauren Theisen, who would have punted.

Look, I’m all for going for it on fourth down, and there’s a large part of me that has tremendous respect for Colts coach Frank Reich’s bold decision-making in overtime of Indy’s game against the Texans today. But with just 27 seconds left in a tie game, and the ball on your own 43, facing fourth-and-four, maybe it’s the right time to just swallow your pride and accept the tie. But Reich apparently has no patience for a European construct like a “draw,” and caused disaster for his team by going all out in the game’s final moments.

From the Houston Chronicle's Greg Rajan, who didn't mince his words.

Simply put, this was one of the more inexplicable coaching decisions in recent NFL history. With the score tied at 34, 27 seconds left and fourth and 4 at his own 43, Reich decided to go for it instead of punting and taking a likely tie as the Texans had no timeouts left.

From SB Nation's Adam Stites, who also would have punted.

Indianapolis Colts coach Frank Reich took a risk to avoid a tie against the Houston Texans, and his roll of the dice made sure a tie didn’t happen. The problem is that his ill-advised decision handed the Texans an easy, game-winning field goal attempt on a silver platter that they nailed for a 37-34 win.

From the Associated Press' Michael Marot, who highlighted the effect of the call.

Frank Reich made it perfectly clear to everyone he would be aggressive when the Indianapolis Colts hired him in February. On Sunday, his boldness proved costly.

From CBS Sports' Sean Wagner-McGough, who brought up Reich's Philadelphia influence.

His decision to go for a fourth down late in overtime backfired on Sunday, but Colts coach Frank Reich isn't going to change his mindset moving forward. This shouldn't come as a surprise given Reich just won a Super Bowl as the offensive coordinator of the ultra-aggressive Eagles, but Reich's not going to get gun-shy after one failed result.

From the New York Post's Mark Cannizzaro, who thinks short-term pain will be long-term gain.