I love a good marketing campaign and this one is an all-timer.

The BBC advertising for “Dracula”, now streaming in the UK and on Netflix here in the States, included a billboard that would cast a shadow of the bloodsucker after nightfall.

Erected in London and Birmingham, what really sells the billboard is the case underneath it, which reads, “In case of vampires, break glass.” Inside, a wooden stake.

You have to see this…