The PopCult Toybox

One particularly cool new idea is Mattel’s green initiative, where they encourage kids to use the packaging that their playsets come in to build ramps and buildings to create cool dioramas.

Check out the photo essay below for close-ups of the new Hot Wheels.

The Hot Wheels section of the Mattel Showroom

The exclusive battle-damanged Batmobile from Batman vs. Superman

Batman vs Superman playset

Batman vs Superman character cars

The Death Star Playset

A different angle of Star Wars vehicles

Star Wars Vehicles

Star Wars character cars

Marvel character cars

Iron Man and Captain America racing sets

The Hot Wheels Fusion Factory, where kids can make their own cars

Cool Hot Wheels Remote Control car

Hot Wheels’ new green packaging

Kids are encouraged to use the boxes while playing