Businesses in China are helping to improve their image, and their bottom-line by implementing a new business tactic called “White Guy Window Dressing.” Young white men can get a job working for these businesses by posing as businessmen from America to make the hiring company appear more “international.”

The job requirements aren’t too overwhelming:

Be white

Don’t speak any Chinese

Don’t say anything unless spoken to

Pretend like you just got off an airplane the day before

Look good in a suit

Although this practice is relatively new, it’s tied to a centuries-old Chinese belief about the human face. According to Zhang Haihua, author of a book called “Thin Like The Chinese”, in China, they say “the face is more important than life itself.” He believes that because some Western countries are so well-developed, many Chinese people think that if a company affords to hire or do business with a white man, it must have a lot of money or connections abroad.

The Chinese businessmen will often hire Caucasians to simply sit in an office near the window, where clients can see them pretending to work. Their presence is also needed to impress officials and business partners. An American actor named Jonathan Zatkin, claimed that three years ago, he was paid 2,000 yuan to go to a small city in the province of Henan, and pose as the vice-president of an Italian jewelry company. He was up on a stage with the city’s mayor and gave a speech about how wonderful it had been to work with the local company for 10 years, and how proud he was of their work. There was also a bandstand in his honor and everything.

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