Why is this important?

European laws, including the General Data Protection Regulation (GDPR) and the e-Privacy Directive, create obligations for digital publishers to give visitors to their sites and apps information about their use and sharing of personal data, as well as about the use of cookies, mobile ad IDs, and other forms of local storage. In many cases these laws also require that consent be obtained.

This site is produced by Google. We work with lots of publisher partners and, based on that experience, we wanted to provide publishers and advertisers with information and access to easy-to-implement tools that can help them meet their legal obligations to get user consent.