Yamamoto Baits Manufacturer of the original Senko To say that Gary Yamamoto Custom Baits is just a tackle manufacturer would be like saying that Da Vinci was just an artist. There are more dimensions to the man than immediately meet the eye and the taciturn Yamamoto is not one to sing his own praises, so few know of all of his achievements.The lure company that Gary Yamamoto has built over the past three decades was born of his desire as an angler to build a better mousetrap. Starting with one lure, the hula grub, hes built an empire of game-changing baits that together comprise not just a tackle arsenal but rather a complete fishing system and philosophy. Whether hes at Yamamoto central in Page, Arizona, at his Texas ranch, on tour fishing major tournaments or traveling abroad to spread the word, Yamamoto is an angler first, a theoretician second and a businessman third. Hes managed to take his message to the four corners of the United States as well as Europe, Africa and Japan and the legend keeps growing. His keen eye for detail has allowed him to build products that not only refined categories, but actually started new lure categories altogether  like the Senko, the most revolutionary lure introduction of the past generation  and he shows no signs of slowing down any time soon. Yamamoto Baits are some of the finest soft plastic baits on the market. Their most notable product, the Yamamoto Senko, has proven to be one of the most universally effective baits of all time.