FIRST EDITION OF “40 DAYS” WILL STAR CANELO ALVAREZ AND DANIEL JACOBS AHEAD OF THE CHAMPION VS. CHAMPION UNIFYING BOUT

APRIL 17, 2019 – DAZN, the largest global sports streaming platform, and UNINTERRUPTED, the athlete empowered brand founded by LeBron James and Maverick Carter announced today a global partnership that launches with a new documentary series called “40 DAYS”.

The first edition of “40 DAYS” will spotlight the build-up to the highly anticipated matchup between Mexican boxer Canelo Alvarez and American boxer Daniel Jacobs. “40 DAYS” will be Executive Produced by LeBron James and Maverick Carter, in association with DAZN and Golden Boy Promotions.

The “40 DAYS” documentary title is derived from the gruelling preparation for a prizefight that requires roughly eight weeks of Monday-Friday intense training. The series will be made available on DAZN and DAZN social media channels ahead of the fight on May 4th.

We’re thrilled to work with LeBron and Maverick on this partnership,” said DAZN Group Executive Chairman John Skipper. “They have a unique vantage point that allows them to understand both Canelo’s pursuit to be one of the greatest of all time and Jacobs’ dogged determination to reach the pinnacle of his sport.”

As part of an ongoing global media partnership with DAZN, UNINTERRUPTED will be producing a slate of content in the boxing space, elevating the stories of today’s most well-known boxers.

“We’re partnering with DAZN to reach a whole new audience of global boxing fans that want to see another side to these athletes that has yet to be shown,” said Maverick Carter, UNINTERRUPTED’s CEO. “These documentaries will shine a light on the three-dimensional aspect of who these athletes are outside of the ring and empower them to tell their own stories as they prepare for some of the biggest moments in their boxing careers.”

“These are exciting times for the sport of boxing, and this partnership between UNINTERRUPTED and DAZN is yet another example of that,” said Oscar De La Hoya, Chairman and CEO of Golden Boy. “This is excellent for the sport as it will provide the kind of unique lens that only LeBron James and Maverick Carter can bring. At the same time, there’s no better way for them to start this partnership than by featuring the most important boxing event of the year, so Golden Boy is proud to be a part of it.”

Canelo vs. Jacobs is a 12-round fight for the WBC, WBA, Lineal, Ring Magazine and IBF Middleweight World Titles presented by Golden Boy Promotions in association with Matchroom Boxing. Alvarez will walk into the ring as the WBC, WBA, lineal and Ring Magazine Middleweight World Champion. Jacobs enters as IBF Middleweight World Champion. One man will leave the ring as the unquestioned leader of the 160-pound weight division.

Canelo is a 28-year-old native of Guadalajara, Jalisco, Mexico who became the top man in the sport by facing the best competition and making the best fights for the fans. At 154 pounds, Canelo captured several world titles and defeated the likes of Austin “No Doubt” Trout, Sugar Shane Mosley, Alfredo “El Perro” Angulo, Erislandy “The American Dream” Lara and Liam “Beefy” Smith. However, Canelo scored his most significant victory yet at 160 pounds, where he defeated Gennady “GGG” Golovkin in their highly anticipated rematch in September 2018 and established himself as the WBC, WBA, Lineal andRing Magazine Middleweight World Champion. Canelo then made history by signing the most lucrative sports contract for an athlete in history to begin a groundbreaking, exclusive partnership with global sports streaming platform DAZN that saw the last king of pay-per-view boxing step into a new era as the new king of sports streaming.

Jacobs is a 31-year-old native of Brooklyn, New York who is widely considered as one of the best middleweights of this era. Despite being away from the sport for 19 months, due to a form of bone cancer that he courageously overcame, Jacobs rose up the middleweight rankings to win the WBA Middleweight World Title against Jarrod Fletcher in 2014. Jacobs made several successful defenses, including a thunderous first-round knockout of Peter Quillin the following year. Despite losing to Golovkin in a very close fight in 2017, Jacobs has remained undefeated since his return, defeating former amateur champion and middleweight contender Sergiy Derevyanchenko to capture the IBF Middleweight World Championship. Jacobs will look to capture more middleweight hardware in the biggest fight of his career.