We are seeing an epidemic of cancer in dog populations, with nearly 1 out of every 2 dogs dying from cancer.

Carcinogens and other hazardous substances are higher in meat-based foods due to the bioaccumulation of toxins as they travel up the food chain.

Plant based foods, being lower on that chain and with less bioaccumulation, routinely present far less exposure.

If we truly love our dog companions, we would naturally want to do all that we reasonably could to lower their exposure to things that can harm their health.

In addition, it is well established that most of the human-generated greenhouse gas emissions originate from the livestock industry.

Whether we are meat-eaters or not, we all need to embrace the reality that raising and killing animals is neither humane, nor healthy for our planet, nor our dogs.

It's for these reasons, as well as many others, that we strongly support plant-based diets for dogs in general, and this initiative in particular.