We are a culture of hype-hounds, eagerly drooling over every possible nugget of pre-release information that seeps through the cracks. More effort is put into video game announcement teasers and character reveal trailers than film studios’ once dreamed of. To make this list of contenders, a piece of anticipation-fodder had to pass along the game’s feel and keep our eyes riveted on the screen. And most importantly, leave us wanting more for as long as possible.

Nominees

Assassin’s Creed II E3 2009 Trailer

Assassin’s Creed II “Ezio’s Destiny”

Halo ODST “We Are ODST”

God of War III “Epic Scale”

Call of Duty: Modern Warfare 2 “Infamy”

Winner: God of War III “Epic Scale”





Three full minutes of Kratos’ killing and titan-sized stage shifting made for a thrilling piece of media that packed more intensity into its passive form than most games can fit into an entire franchise. The former God’s fury was evident in every instant he was on screen, a palatable rush of anger that – along with the rousing score – kept our hearts leaping out of our chests. And with the God of War franchise guarantee of unbelievable vistas and epic action behind it, our excitement reached a fever pitch that has yet to be matched since its debut. Only Kratos could make death so beautiful.