Both the Ace and the Founder are limited editions of 1,000 numbered pieces priced at $485, including customization. You simply configure your watch (dial, hand color, and choice of straps) on Martenero's website, they put your watch together in Brooklyn, NY, and it goes out to you in just a few days. Seems pretty simple and watches are shipping now.

You can find all the details and order watches at Martenero's website.