Engaging a digital marketing agency is a bit like online dating; just because you can hook up, doesn’t necessarily mean you should! Unfortunately, as we have written previously, there are lots of dodgy SEO providers and so called ‘experts’ out there these days. New clients often tell us that separating the ‘real deal’, from the scam merchants can be hard.

To avoid the nasties, here’s our advice: slow down, do your due diligence, and pay attention to your gut instinct. Ideally you’re looking for an agency who is a ‘perfect match’ to your business, but be prepared that this may take a little longer than you expect.

The most important considerations for choosing a digital marketing agency are to:

Be clear on what you want to achieve Create a brief for the agencies – so you can better compare quotes Look for an agency that seems to really understand you and your business Check they have the skillset & ‘talent’ to execute online campaigns Consider the size of the agency relative to your business Look for experience in your industry (or a similar field)

And remember that old adage: “you get what you pay for”. The cheapest option is usually not the best. Look for the value you will receive, not just the lowest price you can find.