Published on April 3rd, 2015

Bruno Troublé, a 2007 inductee to the America’s Cup Hall of Fame, has immense passion for the event.

After skippering two French challenges in 1977 and 1980, Bruno identified the opportunity to enhance the importance of the challenger selection series of the Cup. In 1983, he worked to create the Louis Vuitton Cup series, which continued until 2007, to select the Cup challenger.

But shifting sands has seen the Louis Vuitton brand lose interest, and while Bruno continued to work tirelessly to maintain the magic and tradition of the America’s Cup, he no longer recognizes what it has become. Here he comments…

I am away on my boat in Venice, enjoying spring in La Serenissima, far from the boiling controversy of the America’s Cup. All those witches and sorcerers trying to do good to the America’s Cup are instead slowly killing her. There have been so many mistakes over the last couple years!

Golden Gate Yacht Club, and their Oracle Team USA, are great sailors but hopeless guards of the Myth. They managed to kill the style and elegance which prevailed for decades, those unique aspects of the America’s Cup for which was our main aim at Louis Vuitton for 30 years.

They have discouraged the high level partners and put an end to the exclusive positioning of THE Cup. They have betrayed the long saga of incredible personalities who made the Cup so special. And they are now organizing a one design catamaran contest with no style and anonymous people beyond the sailing circles.

What we have now is a vulgar beach event smelling of sunscreen and french fries. This is definitely NOT the Cup.