It's just talk at the moment, and there's certainly no guarantee that Apple or Tidal will pull a Taylor Swift and bend over backwards to listen to what Kanye has to say. However, this still represents a big-name artist rebelling against the all-too-common trend of releasing albums through just one service, however briefly. It's not hard to see why he's changing his tune. Kanye's own The Life of Pablo saw a huge surge in demand the moment he ditched his Tidal exclusive, making it clear that fans wouldn't automatically follow him anywhere he went. He and other musicians may have little choice but to bite the bullet and go where the listeners are.

This Tidal Apple beef is fucking up the music game. — KANYE WEST (@kanyewest) July 30, 2016

I need Tim Cook Jay Z Dez Jimmy Larry me and Drake Scooter on the phone or in a room this week!!! — KANYE WEST (@kanyewest) July 30, 2016

Fuck all this dick swinging contest. We all gon be dead in 100 Years. Let the kids have the music. — KANYE WEST (@kanyewest) July 30, 2016