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It was a record-breaking Wales rugby win over England that will live long in the memory.

And now a leading businessman has hatched a plan that would provide a permanent reminder of last week’s Six Nations-winning match – by renaming the city centre’s Bar 33 as Bar 30-3.

The tongue-in-cheek rebrand of the familiar Brains drinking spot on Windsor Place in the city centre is the brainchild of Peter Reilly, director of estate agent Savills.

“I think it’s an absolutely brilliant idea!” said Mr Reilly.

“It was a phenomenal win and the bar could become a destination for Welsh rugby fans for years to come.”

Mr Reilly said he got the idea while having a dig at his work mate, who is “an Englishman through and through”. After a day at the office dishing out the banter to his unfortunate colleague, Mr Reilly said he offered to settle their differences over a pint – but couldn’t resist getting in one last jab at the Grand Slam-losing team, who lost by a record margin of 30-3 to their Welsh rivals.

Peter added: “I told him ‘I promise we don’t have to go to Bar 30-3!’”

Mr Reilly contacted the director of Brains Beer directly, along with some mock-up photos of what he and his colleagues thought the bar – officially known as 33 Windsor Place but popularly shortened to Bar 33 – should look like.

Cardiff brewer Brains has a long track record of producing cheeky “power of positive thinking” and “more positive thinking” ads in praise of the national rugby side, including a 2004 ad featuring the legend “Official sponsor of the 2007 world champions” and viral video campaigns.

To the relief of England fans everywhere, Brains say they currently have no plans to change the bar’s name – but are by no means ignoring Peter’s stroke of genius.

Charles Brain, non-executive director of the company, said: “When Peter sent me his idea, I did chuckle.

“I think Peter’s idea is a fun way to celebrate Wales’ fantastic record points margin win over the England team last Saturday and forms part of the witty banter that rugby fans enjoy. I have been in contact with Peter and look forward to meeting up with him at 33 Windsor Place and buying him a beer.”