Atlanta-based marketing automation company Salesfusion has raised an additional $5 million in funding led by Noro-Moseley Partners. This brings the total funding raised by the company to $18.5 million. Salesfusion also announced a leadership change naming veteran enterprise software marketer Carol O’Kelley to CEO.

“Having a CEO with Carol’s marketing credentials aligns with the board’s vision of creating a marketing technology company built around the needs of the marketer,” said Alan Taetle, general partner at Noro-Moseley, in a company press release.

O’Kelley has two decades of experience in the enterprise software industry with executive positions at Manhattan Associates, Oracle and RedPrairie. She replaces Christian Nahas who was appointed Salesfusion’s CEO just 18 months ago.

According to a report in CMSWire, Nahas’ departed on good terms:

I wish the team at Salesfusion all the best. The value they are bringing to the mid-market B2B customer with industry leading marketing solutions is unmatched.

Founded in 2007, Salesfusion competes in the increasingly crowded marketing technology landscape which according to Scott Brinker, co-founder of marketing technology provider Ion Interactive, has more than 1,800 vendors. The company targets the mid-market customer segment and offers integrations with Microsoft Dynamics CRM, Infor CRM, Sage, SugarCRM and Salesforce.com .

According to the company’s press release, Salesfusion has doubled in size year over year the last five years and expects to double sales in 2015. Funds raised will be used for continued product development and the build-out of a client services organization.