Today YouTube TV and Cheddar announced that they have added Cheddar and Cheddar’s newest channel Cheddar Big News to YouTube TV.

“YouTube TV is world class in its user experience,” said Jon Steinberg, Founder and CEO of Cheddar. “I am ecstatic that YouTube TV has added Cheddar to its base bundle lineup, and YouTube TV is the first partner to launch Cheddar Big News!”

“Cheddar‘s emphasis on tech and media news coverage make it a strong fit for the millennial tech-savvy audience that also loves YouTube TV,” said Christian Oestlien, Director of Product, YouTube TV. “From Closing Bell reports live from the floor of the NYSE stock exchange on Cheddar to headline news on Cheddar Big News, Cheddar will bring new and insightful news content to YouTube TV.”

Cheddar focuses on financial news Cheddar Big News will focus on a fresh take on headline news and positive stories, covering top national and international news stories with the feel of local news. It will include the latest trends and updates in politics, entertainment, travel, food, health, science, sports, and weather live from Cheddar’s studios in New York and Los Angeles with an emphasis on nothing-but-the-facts reporting.

“We cover the big political stories of the day but don’t torture viewers with circular panels of supposed ‘expert political analysts’,” said Jon Steinberg, Founder and CEO of Cheddar, “We move on to ‘moose on the loose’, human interest stories, weather, science, sports, and the topics of the day. It’s apolitical. It’s the cable news product that young people want. We now have the full suite news offering with a news network and a business news network.”

Cheddar Big News content partners include:

● AccuWeather for weather

● Stadium for sports

● VSiN for sports

● FanSided for sports

“Cheddar Big News is the next iteration of live-linear news content,” said Liam Roecklein, Vice President of Content at Cheddar. “We plan on covering all the headlines missing from mainstream outlets. The network is completely focused on cord-cutters, cord-shavers, and cord-nevers who want to inform themselves about the world.”

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