Viviane Reding, the European Commissioner for Justice, has however previously welcomed Google’s announcement: ‘Google was quick,” she said. “Google made the first in the step of more privacy rules. I can only applaud more companies to try to move in the right direction.” Washington politicians have raised concerns that users cannot completely opt-out of all data gathering by Google, however, in an unusual situation where American groups appeared to be more concerned about the proposed changes than their European counterparts.