Growing up on a farm in the lush hinterland of New Zealand, Anna Ross hugged trees as much as she did her mother. Her passion for natural beauty led her to create Australia’s most ethical beauty brand, Kester Black – the first of its kind with B Corp certification (aka the official hat-tip to nice people, doing nicer things for the environment).

Inspired by her natural heritage, with Kester Black Anna is initiating a new code of ethics for cosmetics that other brands can follow – there’s a lot of catch-up to do, yet.

Anna’s favourite products:

First Date Lipstick ‘A really unique pop of watermelon that you can wear every day. It doesn’t dry out my lips and I don’t even notice I’m wearing it.’

Miracle Treatment Base Coat ‘I love this treatment. It strengthens and doubles as a nice, neutral colour when you feel like a break between shades.’