Broadly speaking, ShareAmerica’s stated rationale isn’t just PR blather; it actually does offer a logical explanation for the article. The site’s explicit purpose is to provide information about American current affairs for international audiences. For the most part, the website’s content is typically innocuous, if always distinctly patriotic, ranging from explanations of how the U.S. government works to spotlights on cultural traditions like jazz music and March Madness. And the site “works with U.S. embassies and consulates in more than 140 countries to engage with people around the globe on U.S. foreign policy and American society,” which would explain why, by the time the article on Mar-a-Lago was spotted by reporters, it had been picked up by multiple embassies.

Under previous presidents, a property like Mar-a-Lago likely wouldn’t have been featured by ShareAmerica. It was, as the initial article noted, designated as a National Historic site in 1969 and entered into the National Register of Historic Places three years later. The property’s first owner, the socialite and cereal heiress Marjorie Merriweather Post, willed the building to the government in 1973 in the hopes that presidents might use it to meet with foreign dignitaries, only for ownership to revert to Post’s estate in 1981 when the government decided that maintenance costs were too high; Trump purchased the resort in 1985. Before Trump purchased it, Mar-a-Lago was, in other words, a minor landmark—perhaps not enough to merit a standalone article, but certainly an interesting bit of historical trivia.

The fact that Trump still owns the property during his presidency fundamentally changes this calculus. On the one hand, Mar-a-Lago is newly prominent because of the sheer amount of time that the president has spent there: Already, Trump has spent seven weekends in Palm Beach, and brought both the Japanese Prime Minister Shinzo Abe and the Chinese President Xi Jinping with him to the property. In that sense, the property could arguably be compared to, say, Camp David, the Maryland compound frequented by every president since Franklin Roosevelt, or George W. Bush’s Prairie Chapel Ranch in Texas. Trump’s decision to spend so much time at Mar-a-Lago automatically elevates its importance to the point that it’s not entirely unreasonable for the State Department to decide that the resort is worth describing on an official government website.

What sets Mar-a-Lago apart, though, is that previous presidents haven’t profited from their weekend retreats. While Trump has nominally stepped down from his leadership roles within his many businesses, he still owns, and therefore profits, off of all of his properties. Mar-a-Lago is a clear illustration of this problem. With every visit to the resort—which charges an initiation fee of $200,000, plus $14,000 in annual membership dues—Trump ensures that its name and location will appear in nearly every article on the topic, not only raising its profile but also implicitly suggesting that any dues-paying member will have a chance to hobnob with a sitting president. That guests frequently post pictures of Trump from their weekend visits only further reinforces this impression.