A pot of gold isn’t the only thing at the end of the rainbow. Google is there, as well.

The No. 1 search company has found its own way to be part of Pride Month this year by partnering with three LGBTQ activist organizations. Google is working to encourage donations to the groups GLAAD, PFLAG, and the It Gets Better Project. As part of the collaborations with these groups, the company released a video advertising its own definitions of family.

Presented as a message of inclusion and love, the promotion functions more like a frontal attack on the traditional family. As Google admits in the description, it wants to encourage people to “challenge traditional views of family.”

In the video, and in every aspect of Google’s Pride page, traditional values are assaulted head on. The video depicts Olivia, who of course has two moms, a young boy who has two dads, and Sabelle (spelt phonetically), who was rejected by her family for contracting HIV. Her true family, the video says, are the two women who accepted her “every day” since she got the disease.

Google claims to be partnering with these organizations to help LGBTQ people who are “striving for full equality.” The specific issues of equality for Google are same sex marriage, the right to change legal gender, same sex adoption rights, and anti-LGBTQ discrimination.

The company is supposedly all about toleration, claiming that they aim “to build a more inclusive family narrative that both reflects and celebrates the life experiences of the community.”

Keeping in mind the people it is partnering with, one wonders whether they are really honest about being loving and inclusive. The It Gets Better Project can trace its origins to Dan Savage, a man who is verbally abusive to conservatives, and who specializes in ridiculing Catholics. Sarah Kate Ellis, the president and CEO of GLAAD, the media police for all things gay, thinks 13% of 2017 movies featuring gay characters just isn’t enough. That’s not really a logical argument, as liberals estimate the LGBTQ population at 4%.

These people and the organizations they represent display an attitude marked more by conquest of the traditional family and less by toleration of others. “Show us your family, however you define it,” are the words depicted on the screen at the end of the promotional video. Perhaps they should have added for clarity’s sake, “unless you are heterosexual and have a father and mother.”

Interesting fact to consider: recent studies indicate that children of same sex couples statistically are more likely to become depressed and suicidal. If these families are “defined by love,” as google puts it, why do the studies suggests they are less able to raise happy children?