Ogilvy Bangkok came up with a series of well-crafted ads for LEGO that show kids envisioning their future careers by building sculptures of what they want to be when they grow up.

The three-ad campaign features LEGO sculptures of an astronaut, a firefighter and a rock star, being built by kids from the inside out. The tagline reads “Build the future” followed by the company’s logo. The 3D illustrations were created by Bangkok-based CGI studio Illusion, who seem to have nailed the art direction. Check out the ads below.

1. Astronaut

2. Firefighter

3. Rock Star

The campaign won three Silver Lions in print and outdoor, and a bronze in design at the 2017 Cannes Lions Festival.

CREDITS

Client: Lego

Agency: Ogilvy Bangkok

Vice Chairman: Nopadol Srikieatikajohn

Group Executive Creative Director: Wisit Lumsiricharoenchoke

Creative Director: Gumpon Laksanajinda

Associate Creative Director: Denchai Kheereerak

Senior Art Director: Asawin Tejasakulsin

Copywriters: Kris Garford Spindler, Supalerk Silarangsri

Agency Producers: Paiboon Suwansangroj, Kannika Mongkolrattanachart

Chief Creative Officer – Asia Pacific: Eugene Cheong

Communications Director: Varunorn Suphannanont

Senior Communications Executive: Wasin Siriamornsook

Illustrator: Illusion, Bangkok

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