CFUV 101.9 FM is Victoria’s non-profit campus and community radio station. Since 1984 they have provided a platform for marginalized voices, highlighted music unrepresented in the mainstream, and contributed to their local community through the promotion of artists, organizations, events, and festivals.

Inspired by the station's Orwellian founding date, CFUV wanted the graphics for their 2018 funding drive based on a tonally dark aesthetic influenced by authoritarian and cultist iconography. I designed the campaign's imagery around a rework of the Eye of Providence, a classic signifier in the conspiracy theorist's canon. Enclosed by it's requisite triangle, a dominating central eye radiates optically challenging waves—a reference to the radio format as well as propaganda's manipulative effects. This form is supported with bold typography and additional graphic elements, which are used in a collage variant and for the campaign's social media component.

While working with the funding drive's arcane theme, we made sure the graphics held a contemporary edge that appealed to the station's visually literate audience. This effort was a success, with merchandise being re-ordered by the end of the campaign due to its popularity.