In the consumer society in which we live, we are constantly looking for the best deal on a product. Companies like Groupon, Scoutmob and Living Social, for example, thrive off our love for a good discount. Businesses use discounts and deals to market their products or services. Is abortion just another product or service to be marketed?

Across the country, abortion providers promote their centers like any other business. They purchase ads in the Yellow Pages and in other publications. They pour significant funds into ads on Google, in order to appear at the top of the search results when a pregnant woman is researching her options. They even offer discounts to entice customers.

In the District of Columbia, an abortion provider, who proudly displays his affiliation with the National Abortion Federation, goes as far as to offer a $25 discount for a first-time patient. The callous marketing of abortion puts the abortion industry’s disregard for life on full display.

The “first-time” discount implicitly acknowledges the frequency of repeat abortions. According to the latest Center for Disease Control (CDC) data, it is estimated that around 45% of women who have abortions has had one or more previous abortions.

According to Dr. Randall K. O’Bannon, Ph.D., NRLC Director of Education, “With repeat abortions approaching 50%, America’s abortion clinics are increasingly relying on repeat customers for their business. Intimations by the abortion lobby that women turn to abortion only in circumstances of distress or dire emergency are belied by the fact that a large number of women are obviously using abortion as a backup means of birth control.”

If a discount isn’t enough, groups like D.C. Abortion Fund exist for the sole purpose of paying for abortions in the District of Columbia. (Recently, the organization raised eyebrows when it offered silver coat-hanger pendants to its monthly donors. See nrlc.cc/1oQYzCW and www.nationalreview.com/corner/373630/dc-abortion-fund-offers-coat-hanger-pendant-donors-alec-torres. )

Rather than help women and their children with the challenges they face, the abortion industry looks to the bottom-line. After the procedure, the abortionist cashes his check and the woman is left in the same circumstances in which she found herself in the first place. She is also left to deal with the emotional scars and the feelings of regret and guilt that many women experience after abortion.

By contrast, pregnancy resource centers not only aid mothers with counseling and prenatal care but offer maternity care, housing assistance and educational opportunities.

“Just as pregnancy centers in the District of Columbia are prepared to offer care and compassion to mothers with crisis pregnancies, there are those in the abortion industry willing to exploit women for money at the cost of human lives,” said Luis Zaffirini, president of Beltway Right to Life.

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Effective marketing rarely mentions the negative aspects of a product. Abortion providers and their backers like D.C. Abortion Fund are no different in their marketing of abortion. They ignore the reality of what abortion does to an unborn child and what abortion does to women. In the District of Columbia, abortion is legal through all nine months of pregnancy. This radical policy leaves unborn children, including those who can feel pain, vulnerable to abortion for any reason, until the moment of birth.

In late abortions, like in the D&E (dilation and evacuation) technique for instance, the arms and legs of the unborn child are ripped off and the head is then crushed with metal clamp. A medical illustration can be viewed here.

Abortion is not something that should be marketed; it’s something that should be ended.