They call it Blink Cincinnati. And it's a name that fits.

This new four-day festival focuses on sight, on sky-high spectacles that will transform the Cincinnati skyline with light and color and movement and video.

Starting Thursday, there will be large-scale architectural projections activating buildings and public art throughout a 20-block area from the banks of the river to Findlay Market.

Think Lumenocity at Music Hall 21 times over. Brave Berlin, animators for some of those wildly popular light-and-music extravaganzas, is one of the organizers after all.

There will also be street-level light sculptures and interactive installations. Painted murals, too. It all adds up to some 70 electric and eclectic elements along the Cincinnati Bell Connector route.

But in one way, this Blink moniker that doesn't quite match the vision.

Organizers aim for this free event to last longer than milliseconds. Longer than, well, a blink. Even longer than the event's schedule from Oct. 12-15.

They hope that Blink Cincinnati will increase awareness of the city's creative community.

And that it will bring different parts of the city together. Maybe segments that don't normally share experiences? And that could all add up to a rich, long-lasting connection.

It's a big goal for a big event.

We know you still have questions. So we've got the answers you need to know.

When is it? It's from 7 p.m. to midnight Thursday through Sunday.

Is there anything during the daytime? There sure is! Blink sponsored a series of painted murals in Over-the-Rhine and Downtown. Be sure to check out new work on on the 1500 and 1700 blocks of the Pleasant Street.

Architects of Air KATENA Luminarium is also open before the sun sets.

Organizers say it will look like an alien spaceship landed in Washington Park. It's massive – think up to three stories high. It's inflatable. It's brightly colored and washed in more colored lights.

Visitors will have to take off their shoes before wandering through the tunnels of the structure. They will also have to pay $5. This is the only ticketed event of Blink and will be open during the day from 10:30 a.m.-6:30 p.m.

So, the rest of Blink is free, right? Sure is.

What will it look like? And we think it will add up to something that Cincinnati has never quite seen before.

The marquee moments of Blink, however, will feel a bit familiar. Artists will be using the same Lumenocity technology – projection mapping – to animate our city's architecture.

Projection mapping works like this: It turns oddly shaped objects into a video screen. In this case, it's like watching a movie on a building.

Each will be played on a loop and last between 3 and 10 minutes.

And these presentations have been created by some of the artists behind the visuals of Lumenocity. That includes Lightborne, the Cincinnati-based company that used the same technology for Katy Perry's Super Bowl performance as well as the last Lumenocity staged in Taft Theatre in 2016. And Brave Berlin, designers behind the first three years of Lumenocity, is a primary force behind the event.

Look out for presentations from those two Cincinnati-based companies at the National Underground Railroad Freedom Center, the Contemporary Arts Center and Great American Ballpark.

Brave Berlin will also bring to life some our cities murals. They are animating, for instance, the Kim Krause abstract mural at 16 E. 12th St.

What other art can I see? Actually, it’s more like what art can you participate in. Many of the installations are more experiences than static art shows.

Be sure to pose for a picture on The Queen's Throne at the corner of Walnut and Seventh streets. Basked in light, you'll reign from a throne made of steel and neon.

Take Blink of an Eye, an interactive light sculpture that is built for shadow dancing that will be set up in Washington Park.

You'll also find what they are calling the Vase Maze at the park at 1230 Elm St. It's actually abbreviated game of mini-golf at the base of an 8-foot-tall illuminated "vase."

Is there any other entertainment? Some 30 acts will perform on six stages in the festival footprint. And the range of artists is, well, what you would expect from an event anchored by a diversity of experiences and creativity.

There's Queen City Kings, a combo specializing in King Records artists soul and country artists. There are local indie bands like Leggy, Moonbeau and Go Go Buffalo. There's jazz, African, bluegrass, psychedelic rock, too. Stafford Berry, a dancer/choreographer, is also the Taft Duncanson Artist in Residence.

Performances are scheduled each day of Blink.

Who is doing it? The event is produced by Agar, ArtWorks, Brave Berlin, The Carol Ann and Ralph V Haile, Jr./U.S. Bank Foundation and the Cincinnati USA Regional Chamber.

Oh, and some 2,000 of us are expected to kick off the event Thursday. A couple thousand community participants are expected to illuminate an Over-the-Rhine street at 7 p.m. Oct. 12. Look out for an ArtWorks group sporting some 30 lit up superhero capes and massive versions of woodland creatures and marine life.

And the grand marshals? None other than Cincinnati's own funk superstar Bootsy Collins and his wife and manager, Patti.

The bright brigade will kick off Blink and march from Findlay Market to Washington Park. (The route is via Vine Street and is just less than a mile long.)

The vast majority of artists showcased in Blink hail from the region. But organizers sought the best makers from all over the globe.

Is it family-friendly? Yes!

How can I see everything? Remember, this covers 20 blocks from the Banks to Findlay Market. And it follows the Cincinnati Bell Connector route

You can walk it all, of course.

I might need refreshments along the way if I'm walking! Is there food and drink? Hospitality areas serving food and beverages will open from 6-11 p.m. And there are all those bars, restaurants and snack shops in the city center, too.

I still want to know more. Check out http://www.blinkcincinnati.com for more details on the free attractions, the complete music schedule and a map.

Oh, and Cincinnati.com will be out in it Thursday so be sure to keep checking back here for information.