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So much of the Permian Basin is under production that the lights glowing at night, on well pads and rigs and double-wide trailers, make the place look in NASA satellite photos like a giant Lite Brite. But there’s a spot where the Permian dims.

It’s a big one, covering more than 250 square miles and loaded with enough oil and gas that it could, by some estimates, fetch US$7 billion. In an era where everything in the basin seems to be for sale, though, the Fasken ranch isn’t. The owners have no interest. They don’t even want to drill very much.

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That’s heresy in the busiest U.S. oil patch, and almost as much of a curiosity as the lack of enthusiasm for cashing in. “As long as I have been alive, I have never known anyone to successfully negotiate any type of purchase from them,” said Kimberly Wurtz, a lawyer in Norman, Oklahoma, who grew up near the ranch in the 1980s and ’90s.

The family's never had any gumption at all to sell Jimmy Davis

Back in 1913, when Toronto attorney David Fasken paid US$1.50 an acre for plains outside Midland, the plan, according to lore, was to make a fortune raising cattle. There was too little water for that to happen. Fasken died 16 years later, unaware of the riches below the surface.