Watch the Bride Walk Down the Aisle or Wait to Celebrate the Big Day? In addition to majorly switching up everyday routines, COVID-19 has put many special events in flux. Curious to understand how engaged couples and wedding guests are approaching large[...]

Promote Your Brand to an Audience of Active Shoppers Prodege’s online consumer platforms are just one way to reach our active global audience. As an omni-channel solution for marketing teams, we’re constantly connecting with our members where[...]

Halloween 2020: Spooks & Sweets or a Holiday Hiatus? With summer giving way to fall and many children in virtual school, will Halloween celebrations factor into the year of uncertain plans? Our recent research indicates that most[...]

Prodege’s Derek DeLorenzo on Upromise’s Rewarding College Savings Opportunities To mark the start of National College Savings Month, we caught up with Derek DeLorenzo, Prodege’s Senior Director, Upromise 529 Programs to learn more about exciting new initiatives[...]

In a Booth or via Mail? Decided or Undecided? Voters Weigh in On Election Plans With the Presidential election fast approaching in an unconventional year, we fielded research among 1,207 registered voters on August 7-11 to understand how they plan to cast their[...]

2020 Holiday Trends: Smaller, Yet Meaningful Celebrations While last holiday season may have seemed like a lifetime ago, this unprecedented year is continuing to march forward. When considering the upcoming holiday season, what differences do[...]

Learning Via Classroom or Zoom? Navigating Through an Atypical Return to School If there's one phrase to sum up the new school year, it's "what a difference a year makes!" Curious to hear directly from parents about how their back-to-school[...]

On the Road Again: Are Americans Slowly Venturing Back Into Travel? In addition to recently gauging perceptions on American tourism from those in Canada & the UK, we also surveyed 1,024 Americans aged 18+ July 28-29 to see how[...]

When Will International Travelers Be Ready to “Hop Off the Plane at LAX”? With Americans currently not allowed to visit many countries due to COVID-19 during the busy summer travel season, countless vacations and work trips were canceled or postponed. Once[...]

Does a Pandemic Belong in TV Plotlines? With COVID-19 causing production and filming delays, fall TV will likely look dramatically different than years past (at least there’s sports?). Will the shows currently in production provide[...]

A Real Game Changer: With Pro Sports Returning, Were They Even Missed Much? Several weeks back, we shared some preliminary insights from sports fans on how they feel about professional sports getting delayed or the possibility of some sports having a[...]

Spotlighting Recent Shifts in Purchases for Our Furry Friends How did COVID-19 impact the pet supply industry by retailer type and shopping channel? We surveyed our pet-owning consumers to get a better understanding of COVID-19’s influence on[...]