AMD have always strived to offer great value for money and their price vs performance ratios have always proven to be a thorn in the side of Nvidia. While Nvidia may be plowing through the industry with a few higher performance cards, AMD are dropping their prices on higher performance products to better compete with Nvidia in their respective price ranges.

While some may say this is AMD trying to keep up, I say “who cares!”, fact is that as a consumer, we’re the ones who win in this graphics card battle and with AMD now dropping the prices of their R9 290 and R9 280 series graphics cards even further, despite the fact they lowered them just last month! It’s never been a better time to buy an AMD card.

The Radeon R9 290X is down from $449 to $399, a far cry from the $549 starting price when the card was launched. The standard Radeon R9 290 is down from its $399 launch price to a very reasonable $299; that’s right, a 290 is now less than $300!

The R9 280X is down to just $270, only $30 short of the 290, but the cards are quite close in terms of performance. One of the best discounts is that the recently launched R9 285 “Tonga” is now down to just $229, putting it within $10 of the GTX 760 price.

There are now a wide range of very high performance cards available for around $300 and with the GeForce GTX 970 available for $329, high-end PC gaming has never been so affordable.

Thank you WCCFTech for providing us with this information.