Business Insider hit stores about a week ago, on July 27. People weren't too excited on the day it launched, based on a bunch of AT&T stores Business Insider visited in New York City, so we decided to see how the phone was faring one week in.

Dubbed the Fire phone, its most unique features are Dynamic Perspective, which allows it to react to how it is held, and Firefly, which can scan more than 100 million objects and make it easy to buy them on Amazon.com.

The Fire also comes bundled with a free year of Amazon Prime, which includes free shipping on thousands of items as well as a growing selection of free movies, books, and music.

Despite these features, the phone falls short on apps, and it also doesn't have a big screen. Most reviewers agree it's no iPhone or Galaxy S5 killer.

The Fire is offered exclusively through AT&T and can be purchased either through the carrier or Amazon itself for $200 with a two-year contract.

In half-a-dozen New York City AT&T stores visited by Business Insider, customers and employees still seemed rather lukewarm about the phone.

At some of the stores, the sales reps discussed how many units they'd sold, while others didn't, citing company policy (in one instance, we waited an hour as the manager made several phone calls, to ultimately find out he was not allowed to discuss the Fire phone at all).

Here's what else we saw and heard: