The Missouri Coalition for Roadway Safety is a partnership of safety advocates throughout the state who have come together for a common purpose: to end traffic fatalities and serious injuries on public roadways. Missouri’s Strategic Highway Safety Plan, Show-Me Zero, outlines the state's plan for achieving success by implementing strategies most effective at mitigating the behaviors and issues most commonly associated with fatal and serious injury crashes in Missouri. Zero fatalities is our goal. Anything else is simply unacceptable.