Underwear brand AussieBum has pulled its Indigenous-themed Australia Day underwear from sale after the collection was criticised for being “disrespectful” to Indigenous people.

The underwear featured boomerangs, dot paintings and a stereotypical cartoon of an Indigenous man standing on one leg.

@DrBradMcKay @aussieBum I think it's disrespectful to indigenous people of this county on so many levels.... — Nathan Appo (@Elusive_Sausage) January 13, 2016

The Australian national flag appeared but the Aboriginal flag did not.

Critics of the underwear said the collection was insulting and appropriated Indigenous culture.

“I think it’s disrespectful to Indigenous people of this country on so many levels,” said Nathan Appo, a presenter at NITV.

The original advertising for the underwear also featured the Australian flag planted on top of Uluru, a sacred Aboriginal site.



The chief executive of AussieBum, Sean Ashby, said on Thursday his company would seek Indigenous community consultation for future Indigenous-themed collections.

Further comment has been sought from AussieBum.