To hit that goal Armstrong will use a few different tactics, starting with a bid for Yahoo according to WSJ's sources. If it goes through, current chief Marissa Mayer could be without a job, but AOL would gain the firm's billion monthly users -- not far to go to hit two billion after that. The other bit in this empire business will involve advertising based on AOL's internal data sets.

Apparently Armstrong was taking meetings during CES with a plethora of ad companies, describing a hypothetical situation where a hotel chain would grant Verizon access to a database of its frequent visitors. Basically this would be a homegrown version of a direct marketing database, leveraging AOL's customer profiles. That sort of thing won't be feasible until later this year, from the sounds of it, but a pilot group of advertisers currently have access.

With the supercookie effectively crumbled, now we have another potentially invasive tracing technique to deal with. Well, that and Go90.