Adidas have cancelled a planned advertising shoot at Dulwich Hamlet‘s Champion Hill stadium after the club and its supporters took to social media to lambaste the sportswear giants decision to use the club’s fenced-off ground.

Dulwich were recently locked out of their own ground by their evil landlords Meadow Residential, who then – outrageously – tried to trademark the 125 year old club’s name.

When the club heard of Adidas’s plans to use the stadium for a film shoot, they tweeted:

Not great form to film an ad at our home of nearly 90 years that we’ve recently been kicked out of by a billion-pound hedge fund from New York. Perhaps worth a re-think? Call your agency.

With fans adding to the pressure online, Adidas were then forced to cancel the shoot and move it to Tooting & Mitcham United’s KNK Stadium, which Dulwich have been compelled to ground share since being kicked out of Champion Hill.

The club was quick to thank Adidas:

We're really pleased @adidasUK @adidas @adidasfootball reacted so quickly to rectify the situation, and appreciate their efforts to speak to us. The club will be meeting them next week to discuss how to make a meaningful gesture of support for The Hamlet. #DHFC💖💙 (2/2) — Dulwich Hamlet FC (H) (@DulwichHamletFC) April 6, 2018

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Background

Dulwich Hamlet needs your help to stay alive: donate to the club

Dulwich Hamlet: stuck in the middle between Southwark Council and Meadow Partners

Dulwich Hamlet in crisis: Documenting the wonderful support from other clubs and fans

Join in with the discussions on Dulwich Hamlet forum:

Notice served and Dulwich Hamlet locked out of ground

Champion Hill: Proposed Ground Redevelopment

Watching Meadow Residential/ Healey Development Solutions

Meadow ends contractual obligations for player payments and support of club finance