AP

More and more NFL teams are stepping up in response to the disastrous storm that struck the New York/New Jersey region.

The Vikings and owner Zygi Wilf, a New Jersey native, have added $100,000 to the relief effort.

“Being from and living in the affected areas, our family has seen first-hand the destruction of Hurricane Sandy,” Wilf said in a team-issued release. “As an organization, it is important for us to help raise awareness and support for those impacted by this disaster. Every contribution is critical to helping families and individuals in the region.”

While we prefer charity without press releases, in this case the publicity should spur others to act.

Let’s all act.