The excitement is palpable. Not only in social media spikes and actual coverage on sports outlets across all media platforms, but also in the universal language of dollar dollar bills, ya’ll.

According to TickPick, after Monday’s announcement on the uncertainty of Baltimore Ravens QB Joe Flacco to start against the Cincinnati Bengals, ticket prices have increased 64%. The tickets prior to the contest averaged $100. Now, they’re averaging $164.

This is a big deal for the Ravens as fan attendance has struggled lately. Unsurprisingly, when a franchise misses the postseason for three-straight years and possesses few young, exciting players, it becomes difficult to charge a premium for the on-the-field product.

This game could bring fans running back to M&T Bank Stadium this season. If the Heisman Trophy winning quarterback steps onto the field creates his Louisville magic, win or lose, the games will be worth watching in person once again.