The camera was in fact designed by the same company and has an identical form, as the Verge notes, albeit with the optical viewfinder in the corner instead of popping up above the lens like on the Polaroid Snap. It uses the same type of ZINK (zero ink) heat-activated, color-crystal, 2 x 3-inch paper, in lieu of inkjet or photochemical paper. You also get 10-megapixel digital copies stored on a MicroSD car.

C+A Global is obviously hoping to exploit the instant camera trend and Kodak's name, as other interlopers like Fujitsu and Leica have recently staked out turf. If you really want that nostalgic buzz, however, you might be better off with the rival models, as they actually use good old chemical instant film -- originally created by, you guessed it, Kodak. Those types of films invoke the look of old Polaroid cameras much more than ZINK.

The main thing it Kodak does have going for it with the Printomatic is the price: It's just $70 with a 10-pack of ZINK paper, memory card and USB-cable. It arrives in September in gray or yellow.