Tinder has reacted badly to a Vanity Fair article with the headline Tinder and the Dawn of the "Dating Apocalypse".

In an outburst spanning more than 30 tweets, Tinder said it was not responsible for ruining long-term relationships in favour of quick and easy sex. "Little known fact: sex was invented in 2012 when Tinder was launched," Tinder tweeted at Vanity Fair. "The Tinder Generation is real," the outburst continued. "It’s about meeting new people for all kinds of reasons. Travel, dating, relationships, friends and a shit ton of marriages."


The pre-prepared outburst lasted just three minutes, with a Tinder employee posting tweet after tweet in response to Vanity Fair. Listing a series of perceived flaws in the article, the employee manning Tinder's Twitter feed concluded: "But it’s not going to dissuade us from building something that is changing the world. #GenerationTinder"

You go, Tinder.

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Read the rant in-full below:

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. Hey @nancyjosales — that survey is incorrect. If you're interested in having a factual conversation, we're here. https://t.co/SLWlTLvJuf — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. -@VanityFair Little known fact: sex was invented in 2012 when Tinder was launched. — Tinder (@Tinder) August 11, 2015


In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. -@VanityFair & @nancyjosales — we have lots of data. We surveyed 265,000 of our users. But it doesn’t seem like you’re interested in facts. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. Our actual data says that 1.7% of Tinder users are married — not 30% as the preposterous GlobalWebIndex article indicated. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. -@VanityFair & @nancyjosales — we have lots of data. We surveyed 265,000 of our users. But it doesn’t seem like you’re interested in facts. — Tinder (@Tinder) August 11, 2015

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In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. It's disappointing that @VanityFair thought that the tiny number of people you found for your article represent our entire global userbase 😏 — Tinder (@Tinder) August 11, 2015


In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. Next time reach out to us first @nancyjosales… that’s what journalists typically do. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. The Tinder Generation is real. Our users are creating it. But it’s not at all what you portray it to be. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. Tinder creates experiences. We create connections that otherwise never would have been made. 8 billion of them to date, in fact. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. Tinder users are on Tinder to meet people for all kinds of reasons. Sure, some of them — men and women — want to hook up. — Tinder (@Tinder) August 11, 2015

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In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. Just like in real life. And in the many years that existed before Tinder. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. But we know from our own survey data that it’s actually a minority of Tinder users. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. Our data tells us that the vast majority of Tinder users are looking for meaningful connections. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. And our data also tells us that Tinder actually creates those meaningful connections. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. We have tons and tons of emails from people that have all kinds of amazing experiences on Tinder. — Tinder (@Tinder) August 11, 2015

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In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. It’s about meeting new people for all kinds of reasons. Travel, dating, relationships, friends and a shit ton of marriages. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. Talk to the female journalist in Pakistan who wrote just yesterday about using Tinder to find a relationship where being gay is illegal. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. Talk to our many users in China and North Korea who find a way to meet people on Tinder even though Facebook is banned. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. Talk to the many Tinder couples — gay and straight — that have gotten married after meeting on Tinder. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. Or talk to people that have made some of their best friends on Tinder. — Tinder (@Tinder) August 11, 2015

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In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. We love ALL of these #SwipedRight stories. Tinder is simply how people meet. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. The ability to meet people outside of your closed circle in this world is an immensely powerful thing. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. So we are going to keep focusing on bringing people together. That’s why we’re here. That is why all of us at Tinder work so hard. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. If you want to try to tear us down with one-sided journalism, well, that’s your prerogative. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. You could have talked about how everyone on Tinder is authenticated through Facebook. And how we show users the friends they have in common. — Tinder (@Tinder) August 11, 2015

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In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. Or you could have talked about how everyone on Tinder is on an equal playing field. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. Users can’t message each other unless BOTH people are interested in one another. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. You could have talked about how users build a Tinder profile that expresses who they are. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. Or how millions of Tinder users have connected their Instagram accounts, so potential matches can learn more about them. — Tinder (@Tinder) August 11, 2015


In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. This all creates social accountability so that Tinder users treat each other well. — Tinder (@Tinder) August 11, 2015

In order to see this embed, you must give consent to Social Media cookies. Open my cookie preferences. Instead, your article took an incredibly biased view, which is disappointing. — Tinder (@Tinder) August 11, 2015