It isn’t the first time Lloyd's of London has insured an artist’s greatest asset.

The insurance company has previously insured Bruce Springsteen and Bob Dylan's vocal cords, as well as and Betty Grable and David Beckham's legs, The Sun reports.

Now, the insurance wizards of Lloyd's of London have reportedly agreed to create a policy for Keiran Lee, a top British porn star, and insure his penis for a staggering $1 million, or -- to put it in perspective -- some $100,000 per inch.

Lee has appeared in about 800 scenes in his adult film career, about 600 of them for Brazzers, his porn studio. His penis, naturally, plays a leading role in all of them.

Sadly, the policy doesn’t protect Lee from all the “usual mishaps,” such as erectile dysfunction or work-related injury. It only covers him in case he “lost his penis.”

How one goes about losing a penis is unclear, but I can only imagine the due diligence Lloyd's of London must have done in order to imagine all the worst-case scenarios. Therefore, it is fair to say it’s a lot more likely Lee will lose his mind before he loses his penis.

Still, it is highly recommended he stays clear of Papua New Guinea.

Just last month GlobalPost wrote abut the mysterious “ball cutter” fish that castrates men swimming in the ocean.

The fish made the headlines for biting off the testicles off two local men.

Both of them, sadly, were completely uninsured against loss of the family jewels.