Explainer: What Is a Behavioral ‘Nudge’?

If you've ever asked yourself that question, this might be your chance to get a quick and succinct answer plus learn where nudging comes from.

Bloomberg Cities - Medium.com



Consumer Fitness Apps Show Nonsignificant Behavior Improvements

A new meta-analysis published in JMIR revealed that while fitness apps modestly increase physical activity, the average observed step count between app users and nonusers did not reach statistical significance.

Laura Lovett - Mobihealthnews.com



Trick Yourself Into Creating a Fresh Start

Research has shown that shaking up our routines and circumstances can make it easier to enact positive changes. Behavioral scientists call it the fresh start effect.

Ashley Abramson - Medium.com



How Better Urban Planning Can Improve Gender Equality

"Urban planning and public-space design has long responded to existing uses, rather than creating opportunities for entirely new behaviors."

Jennifer Gardner and Larissa Begault - Behavioralscientist.org



Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute

Led by Nielsen's team of 20 neuroscientists and grounded in a deep understanding of consumer emotion and decision-making, multidisciplinary programs will showcase the latest in applied behavioral sciences

PRnewswire.com

