Make overview

Scion is an abandoned brand of Toyota that was launched in 2003. Meant to attract younger customers, the Scion brand highlighted inexpensive, stylish, and unique sport compact cars, and used a clear "pure price" sales idea that avoided traditional trim levels and dealer disputing. Every car was given in a single trim with a non-negotiable base price, while a variety of dealer-installed options were given to buyers for personalizing their cars.

The Scion sign, indicating the descendant of a family or heir, relates both to the brand's vehicles and their owners. To target the so-called "Millennials" demographic, Scion originally relied on guerrilla and viral selling techniques.

The brand first debuted in the United States at chosen Toyota dealers in the state of California in June 2003, before growing nationwide by February 2004. Sales rose in 2006 with over 173,000 units marketed.

In 2010, Scion extended into Canada. Still, Toyota's initial plans of short product cycles and competitive pricing based on low dealer margins became unsustainable as sales dropped after the financial disaster of 2007–2008. On February 3, 2016, Toyota declared that it would stop the Scion brand in August 2016, with picked models being re-branded as Toyota cars for the 2017 model year.

Scion known problems

Some of the common problems or complaints owners have about the Scion are: