Transcript

(bubbly electro music)

This year we wanted to celebrate 10 years

of best new menswear designers

and we wanted to do it with an all-star team.

GQ best, can't say new, best menswear designers

in America for the Gap.

[Photographer] Nice, very cool.

[Jim Nelson] There's been dozens of winners over the years

and it was hard to winnow it down.

[Jim Moore] The four designers this year are

Michael Bastian,

John Elliott,

Steven Alan,

and Saturdays.

These are the GQ all-stars.

We are on our way to see Michael Bastian.

(plucky electro music)

Instead of just doing items,

we're actually encouraging them to make an entire collection

of four to five looks, head to toe, for the Gap.

I'm excited.

You can always tell how much fun he has

with everything that he does.

Definitely.

We wanted to distill their style down to their DNA.

For the lucky shoppers of Gap and the readers of GQ,

it's a greatest hits collection.

How are you?

Good to see you.

[Jim Moore] Michael Bastian is a phenomenon, really.

He was a retailer that found a real void in the market

for real clothes that had great style and great fit.

No one's really jumped on snow mobiles.

I remember my dad flipped one on ice one time.

We had dirt bikes.

Such a macho upbringing.

That's why your clothes look like this.

We'd be remiss not to do this.

He's gonna be a good one.

Is he in moleskin?

Yeah, and this is just our basic button-down.

I mean, you have to do this.

It's just so perfect.

Is that a tweed jacket?

That's that tweed jacket that we talked about.

Wow, with the tech and the shorts.

That is incredible.

Wow, we are so excited!

Michael, wow.

I thought it was a total home run.

Totally.

I'm not even sure if we're gonna expect that kinda

perfectionism from (laughs) everybody.

Steven Alan has been someone that we've nurtured

from the very beginning.

We need six or seven complete looks, head to toe.

We're here to just make you dial it up a little bit.

Yeah.

No, I knew that, but I didn't know that that was this.

(laughing) I'm a little

surprised that some of them have had

almost a month to prepare this.

It's not here, I don't see it here.

I guess it's like a school project.

When you kind of wait 'til the last minute.

(laughter)

Steven Allen is the old guard in New York.

It's like when I think about his reverse seam shirt

you know, 20 years ago.

You kind of created a new wardrobe.

You still wear a suit, but you don't have to wear a tie.

You still wear a shirt, but you can wear it un-tucked.

What do you think about doing a corduroy suit?

That would be really fun to do, I like that.

That would be great.

We also have a great pattern for a coach's jacket.

With the snaps and everything?

Yeah, exactly.

I love this weight of shirt,

I feel like that would be great.

And then do a tweed tie, I think that's a great idea.

That's our weekend bag.

Wow, that's incredible.

I think this is a must.

Okay, we got your work cut out for you.

All right.

We've always been influenced by New York City,

and all these different cultures that are experienced in it.

So we focused on New York.

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Saturdays is three awesome guys who are

so crazy about surfing.

They wanted to create a lifestyle collection around this guy

who spends his weekends at the Rockaways or Montauk

but also wants to wear a cashmere crew neck

or want to wear a topcoat.

We're trying to incorporate who the Saturdays guy is

but at the same time try to push a lot of originality

with this.

I wouldn't go too far away from what you do.

That's why I like, gravitated to this the moment I saw it.

This needs to be a,

This, I love, the idea of a Shetland with your logo on it.

I love the idea of a wool baseball cap.

No problem.

Cool.

Thank you.

[Saturdays] Thanks guys so much, take care.

Love Saturdays.

The company and the day.

(laughter)

Have you looked at it yet?

I did.

Yeah, you have some work to do.

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Why is everything in black?

Too many hoodies.

Didn't we tell him head to toe?

Yeah.

Wow.

This is not in good shape.

(phone rings)

[John] Hello?

John Elliott, what's going on?

John Elliot's a rockstar.

He is influenced by street fashion.

Lifted the whole idea of monochromatic dressing head to toe.

We need you to think full looks.

Six to seven complete looks, head to toe.

[John] Six or seven complete looks?

I'll be honest with you, I'm just gonna struggle with that.

Well that's--

[John] And like, give them the whole recipe and stuff?

I'm just like, oh man.

People are fetishizing his clothes

and collecting his clothes.

He wants to make sure that they don't get out there too much

in the world, so he's going to pull back

a little bit on the designs

and the quantity that's finally delivered.

This is not best new menswear designers in America anymore.

This is best designers in America.

This is a celebration of you as a great American designer.

So, rise to the occasion, and make a killer collection.

You know, I'm not gonna put the GQ label on anything

that's not great.

And if you're gonna dial in a collection

that's a little bit watered down

I'm not, I'm not,

that doesn't make me happy.

[John] I will make it great,

and I appreciate you saying that.

You said exactly what I needed to hear.

I'll give you a big hug when I see you.

[Jim Nelson] I think we'll get our looks.

Totally.