Why A Decentralized System is Good for Digital Advertising

Read the full article written by the Adrealm Marketing Director Henry Zhang on LinkedIn.

“Since the genesis of the digital age, people have been striving for a more globalized and equal Internet Utopia. Now, the almighty Google and Facebook (what we call “Goobook”) have empowered us to search almost anything and “friend” almost everyone with one simple click — except in the world’s most populous nation, ironically. And you know what’s more ironic: while we’ve been busy searching and friending and making the world a better place, we have created the most duopolistic realm in advertising history.

Alright. If that is the case, what’s so bad? Well, from a user’s perspective, not so much, unless one doesn’t mind handling all their data to a centralized server which may leak them, or whose operator may sell them, or flip them to another operation that may, say, interfere with the presidential election of the most powerful country in the world (welcome to House of Cards 2.0: The Reality Show). But the real, tangible harm goes to those existing and aspirant advertisers, — especially those small firms — and the indie developers who urgently want their apps to be downloaded, who are looking for no more than a chance to survive in a savanna inhabited by herds of well-funded Internet unicorns.”

Read the full article written by the Adrealm Marketing Director Henry Zhang on LinkedIn.