Hulu Coming To Australia Via Channel Nine?



The inability to access TV streaming service Hulu outside the US is a perennial source of frustration to many Australian viewers. Now it looks like publishing giant PBL may be bringing Hulu’s framework, if not all its content, to Aussie audiences.

James Chessell and Geoff Elliott at The Australian report that PBL — owner of TV network Nine and magazine publisher ACP — is finalising a joint-venture agreement with Hulu. Details are sketchy and nothing’s official yet, but it seems clear that this arrangement wouldn’t bring access to the existing US Hulu current programming stream, though it might offer older versions of shows from various US networks. Whether Hulu in Australia becomes really appealing would depend on whether the other commercial networks came on board, which apparently is an open question at this point. Given how long network co-operation on simpler arrangements such as an electronic program guide (EPG) took, I wouldn’t hold my breath.

There’s also the issue of whether Hulu would try to offer a paid subscription service with better content, or stick to the US-only model. Would you welcome the appearance of Hulu, or does this approach sound like a missed opportunity? Share your thoughts in the comments.

Petre back at PBL ahead of float [The Australian]