Sen. Kirsten Gillibrand Kirsten GillibrandSunday shows preview: Justice Ginsburg dies, sparking partisan battle over vacancy before election Suburban moms are going to decide the 2020 election Jon Stewart urges Congress to help veterans exposed to burn pits MORE (D-N.Y.) is seizing on the intense debate over abortion as she looks to revive a lagging campaign by doubling down on the women’s rights issues that have defined her political career.

Gilibrand was among the first of the 2020 candidates to propose codifying Roe v. Wade, the landmark Supreme Court case establishing abortion rights, after Alabama passed a law prohibiting nearly all abortions.

Her push on abortion brought some renewed attention to a career built around women’s rights issues, including her efforts as senator to tackle sexual harassment in the military, and also more controversially, her calls for the resignation of former Sen. Al Franken Alan (Al) Stuart FrankenGOP Senate candidate says Trump, Republicans will surprise in Minnesota Peterson faces fight of his career in deep-red Minnesota district Getting tight — the psychology of cancel culture MORE (D-Minn.) over allegations of sexual misconduct.

But strategists remain skeptical about whether Gillibrand can revive a campaign that has failed to make much of an impact, with the senator in danger of missing out on the Democratic debates due to start next month after so far failing to meet the requirement of 65,000 unique donors, even as she has met the polling criteria.

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Political strategist Jon Reinish, a former aide to Gillibrand, said that she is “uniquely positioned for this moment” based on her record on women’s rights issues.

“In the way that income inequality has been the constant thread through Elizabeth Warren Elizabeth WarrenDimon: Wealth tax 'almost impossible to do' CNN's Don Lemon: 'Blow up the entire system' remark taken out of context Democrats shoot down talk of expanding Supreme Court MORE’s career in and out of elected office, fighting for women tooth-and-nail is that for Kirsten,” he said.

Gillibrand was early among 2020 Democratic contenders in seizing on the recent wave of state legislation restricting access to abortion.

After Georgia passed a bill banning abortions once a fetal heartbeat is detected, which usually happens six weeks into a pregnancy, the New Yorker sat down with abortion rights advocates at the Georgia Statehouse.

She denounced the legislation as “a nationwide assault on women’s constitutional rights by ideological extremists,” and proposed to enshrine abortion rights in federal law to supersede any state challenges.

The sit-down came one day after Alabama's governor signed a bill to ban almost all abortions, including in instances of rape and incest. The measure is the country’s most restrictive.

“Kirsten is fighting this fight against these Republican abortion bans because it’s the right thing to do and because she believes that this is about women’s fundamental civil rights and human rights,” campaign communications director Meredith Kelly told The Hill.

After her call to codify Roe v. Wade, candidates including Sens. Cory Booker Cory Anthony BookerBipartisan praise pours in after Ginsburg's death DHS opens probe into allegations at Georgia ICE facility Democratic lawmakers call for an investigation into allegations of medical neglect at Georgia ICE facility MORE (D-N.J.) and Elizabeth Warren (D-Mass.) and former Vice President Joe Biden Joe BidenBiden on Trump's refusal to commit to peaceful transfer of power: 'What country are we in?' Democratic groups using Bloomberg money to launch M in Spanish language ads in Florida Harris faces pivotal moment with Supreme Court battle MORE all issued similar proposals.

The New York senator also pledged to only nominate Supreme Court Justices who support Roe v. Wade, a promise that has also been adopted by other 2020 contenders, including Sen. Bernie Sanders Bernie SandersOutrage erupts over Breonna Taylor grand jury ruling Dimon: Wealth tax 'almost impossible to do' Grand jury charges no officers in Breonna Taylor death MORE (I-Vt.).

Kelly said she thinks Gillibrand has “moved the needle” on the issue.

“That’s exactly what Kirsten would want,” she said. “We don’t know who the nominee will be, but the more people that are talking about these things and following her lead on these types of issues is good for America and good for America’s women.”

Gillibrand’s calls marked a rare instance so far this campaign where the senator captured the spotlight and led on a policy issue.

Since announcing a presidential run in January in CBS’s “The Late Show with Stephen Colbert Stephen Tyrone ColbertColbert implores Pelosi to update 'weaponry' in SCOTUS fight: 'Trump has a literal heat ray' The Hill's Morning Report - Sponsored by Facebook - Washington on edge amid SCOTUS vacancy Juan Williams: Democrats need to bury their divisions MORE,” the New York senator’s campaign has failed to gain traction.

A survey from Monmouth University Polling Institute published Thursday found that of all the candidates with more two-thirds name recognition among Democratic voters, Gillibrand had the second-lowest favorability rating.

She also raised just under $3 million in the first quarter, the smallest haul of any sitting senator who had already entered the 2020 presidential race.

And although she has met the polling criteria of at least 1 percent support in at least three polls recognized by the Democratic National Committee (DNC), she has yet to meet a second criteria of 65,000 unique donors.

The DNC has said it will prioritize those who meet both thresholds if more than 20 contenders qualify for the debates. Currently, 24 candidates have announced their intention to run.

Kelly said the campaign this month has increased its count of donors, but declined to say specifically how many additional donors the campaign needs to meet debate qualifications.



Gillibrand’s candidacy has been hampered by her previous stance on key issues for the Democratic electorate like gun rights and immigration, back from when she represented a more conservative district in Albany, N.Y., as a House member — positions that had put her at odds with a party moving leftward.

Gillibrand has become more progressive since joining the Senate after being plucked by then-Gov. David Paterson to replace Hillary Clinton Hillary Diane Rodham ClintonDemocratic groups using Bloomberg money to launch M in Spanish language ads in Florida The Hill's Campaign Report: Presidential polls tighten weeks out from Election Day More than 50 Latino faith leaders endorse Biden MORE, who joined the Obama administration as Secretary of State.

The New York senator also sparked ill will among certain segments of the Democratic Party after leading calls for the resignation of Franken following allegations of sexual misconduct.

The lack of traction has failed to bring attention to a career built on women’s rights and family issues. For example, she eschews the traditional red, white and blue campaign color scheme, opting instead for pink and black for her presidential campaign.

Her interest in women's rights issues was clear before her presidential run.

Even before the "Me Too" movement became popular, Gillibrand was taking on sexual assault in the military. In 2013, she first introduced a bill that would have left it up to military lawyers, rather than commanders, to determine whether to prosecute sexual assault allegations in the armed forces.

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She has also helped other Democratic women raise money to run for office.

And since outlining her reproductive rights platform, she has introduced a “Family Bill of Rights,” an expansive plan that aims to tackle various issues such as high maternal mortality rates, paid family leave for parents and more affordable early childhood education.

But Gillibrand’s campaign has still failed to garner the same amount of headlines as other women 2020 candidates like Sens. Elizabeth Warren (Mass.) and Kamala Harris Kamala HarrisHarris faces pivotal moment with Supreme Court battle Nearly 40 Democratic senators call for climate change questions in debates Joe Biden has long forgotten North Carolina: Today's visit is too late MORE (Calif.), both of whom have also worked on women’s issues.

For example, Warren and Harris, along with Sen. Cory Booker (D-N.J.), have led on bringing attention to the high black maternal mortality rates and racial disparities in maternal health care.

“Just having a policy area or policy issue isn’t enough in-and-of itself, because there are a lot of good candidates that have a lot of good policy proposals, but it gives you a good foundation to build off of,” said Democratic strategist Eddie Vale.

Strategists remain doubtful whether Gillibrand can capitalize on abortion to catapult herself into the top tier of contenders.

Basil Smikle Jr., a Democratic strategist who has served as the New York State Democratic Party’s executive director, said he thinks this moment could help Gillibrand with fundraising and poll numbers, but does not think it will be enough by itself.

“Because of the sheer number of people that are in the race, the fact that you have other women in the race addressing this issue just as forcefully as she is, I think that mutes it to some extent,” he said.

But like other 2020 Democratic contenders who have failed to stand out, strategists say Gillibrand will have an opportunity to grab the spotlight at the upcoming debates — should she make the stage.

“The debates will be an opportunity for Kirsten to shine,” said Kelly, the campaign's communications director. “She has been in Congress and the Senate for over 12 years and has really incredible policy expertise across all sorts of fields and topics.”

“I anticipate that she will be a really strong voice for women and families and people will be excited about what they hear in June,” she added.