Who got signed, promoted, hired or fired? The Hollywood Reporter’s Rep Sheet rounds up the week in representation news. To submit announcements for consideration, contact rebecca.sun@thr.com. Gunning for Hollywood

NASCAR Cup and Daytona 500 champ Kurt Busch has signed with ICM Partners as well as Orlando-based Livewire Entertainment for management. “We are thrilled to be working with a premier talent such as Kurt and believe he has a long and great future in television ahead of him,” ICM’s Matt Sorger and Lou Oppenheim said in a joint statement. Said Livewire founder Joe Mulvihill in a statement, “I am thrilled to be a part of Kurt’s team and to help elevate his career in and out of the NASCAR world where he has already made a big splash.”

Bienvenido

Mexican star Cecilia Suarez has signed with manager Byron Wetzel of Wetzel Entertainment Group. The Mexico-born actress actually began her career at Chicago’s Steppenwolf Theatre before becoming a box-office draw in Latin America with films such as Tales of an Immoral Couple, Elvira, I Will Give You My Life but I’m Using It and Blue Eyelids. In 2009 she became the first Spanish speaker to receive a best actress International Emmy nomination, for HBO’s Capadocia. Suarez also has received accolades for stage productions such as Teatro de los Insurgente’s El curioso incidente del perro a media noche, La Rama del Teatro’s Hermanas, Teatro Juan Ruiz de Alarcon’s Otelo and the Goodman Theatre’s Electricidad. She has been seen on Netflix’s Sense8, NBC’s Medium, ABC’s Boston Legal and Lifetime’s For the People, where she was a series regular. Suarez currently recurs on the Disney Media Latin America series El Cesar and will soon be seen on Netflix’s La Casa de las Flores and MGM’s Overboard remake. Wetzel also has signed Belgian actor Ronald Guttman, who plays Denis on AMC’s Preacher. He’ll next be seen in BBC/Netflix’s The Forgiving Earth and Focus Features’ On the Basis of Sex, where he plays a former professor of a young Ruth Bader Ginsburg (Felicity Jones). His other credits include The Good Wife, Mad Men and Mildred Pierce on television; Nina, Girl Most Likely, Pawn, 13, Green Card, The Hunt for Red October, Avalon and Danton in film; and Picasso at the Lapin Agile, Bauer and Master and Margarita on stage. Elevations

CAA has promoted 10 trainees to agent or executive:

new TV lit agent Austin Denesuk in Los Angeles

in Los Angeles new music agents Bennett Beckner and Madison Lee in Nashville and Joseph Harris and Joe Mott in Los Angeles

and Madison Lee in Nashville and Joseph Harris and Joe Mott in Los Angeles new CAA Foundation executives Callie Rivers and Maddy Roth in Los Angeles

Foundation executives Callie Rivers and Roth in Los Angeles new CAA Golf executive Beth Enstrom in Jacksonville

Golf executive Beth in Jacksonville new CAA Sports talent sales agent Tee Stumb in New York

Sports talent sales agent Tee in New York new speakers agent Erik Telford in Los Angeles Paradigm has promoted Margaret Bushart to general manager of the Nashville office, where her responsibilities will include liaising with the Music City community and serving as primary point of contact for the agency’s local public relations and charitable initiatives in addition to continuing to oversee office administration. “In her five years with us, Margaret has proven herself immensely capable and a true leader on our team,” Nashville office head Jonathan Levine, whose desk will continue to be managed by Bushart, said in a statement. “She’s the heart of our Nashville office and will do us proud as the face of Paradigm’s operations, alongside our extraordinary agents, to the wider Nashville community.” Scale Management has promoted Kai Gayoso from talent coordinator to junior talent manager. He began his career in the UTA mailroom and worked for digital/branding agent Sarah Early, UTA Marketing principal David Anderson and digital media head Brent Weinstein before moving to ID-PR and working for vp digital strategy Natalie Bruss. “I am so excited to watch Kai continuously grow and continue to further the development of his career within Scale Management,” partner Kyle Santillo said in a statement. “He comes from an extraordinary background within the entertainment industry and I am thrilled to see him building out his own roster. With the help of Kai and his knowledge of the media space, we are excited to continue the growth of the organization and further bridge the gap between digital and traditional media.” New year, new companies

Big Frame manager Byron Austen Ashley has formed his own management/production company, Settebello Entertainment, but will maintain a strategic partnership with his former employer, including a first-look digital deal with Big Frame’s parent company, AwesomenessTV. The Canadian native, 27, was one of Big Frame’s earliest employees and over nearly six years became its senior-most executive, helping digital talent transition to roles on traditional platforms including Netflix, Game Show Network, BET, the U.K.’s Channel 4 and Canada’s Family Channel. Ashley, who recently executive produced digital projects for New Form and Lakeshore’s Off the Dock, as well as the Streamy-nominated Vimeo original film Bad Night, currently is executive producing Wes Armstrong’s Facebook series Couples Night.

Former Big Time PR publicist Mitch Swan has formed Millennial PR, which will represent narrative features, documentaries and short films accepted into festivals, as well as web series and shortform content. The veteran publicist has worked on more than 100 film campaigns and represented projects at Sundance, Slamdance, SXSW, Los Angeles Film Festival, Santa Barbara International Film Festival and Palm Springs International Film Festival, as well as the 2016 Emmy-nominated web series Her Story. New year, new gig Strategic communications consultant of 42West , Alexandra Stabler, is joining Endeavor’s global partnerships team as a senior account manager, where she will lead strategy for client Imperative Entertainment (All the Money in the World). On the stage and the page Actor Erik Liberman has signed with Vanguard Management Group for theater, TV and film. This year he appeared on Broadway in the original musical War Paint, starring Patti LuPone and Christine Ebersole, and last year he was in the acclaimed Off-Broadway musical The Band’s Visit, starring Tony Shalhoub. Liberman, who penned a piece for THR.com this summer about Jayne Mansfield, is co-author of the upcoming book Luminous Life: How the Science of Light Unlocks the Art of Living, out next year via New World Library. His screen credits include HBO’s Vinyl, Cinemax’s The Knick and A&E’s Unforgettable. Liberman continues to be represented by Abrams for commercials.