One of my most popular posts of 2009 was this list of male fetishes, so I was glad to see that goo Ranking finally got round to posting women’s secret fetishes.

Demographics

Between the 18th and 21st of December 2009 1,077 members of the goo Research monitor group completed a private internet-based questionnaire. 51.0% of the sample were female, 8.7% in their teens, 15.3% in their twenties, 27.0% in their thirties, 27.8% in their forties, 11.9% in their fifties, and 9.3% aged sixty or older. Naturally, only the women answered this survey.

The previous survey got a few comments on the lack of more racy fetishes and how many of the options were not much more than turn-ons, so to answer these criticisms, first note that goo Research does try to keep things family-friendly, and second, that’s the Japanese language for you! The English word fetish when imported into Japanese loses a lot of its strength.

Anyway, I hope you enjoy this list too. There’s some quite strange items here, starting from number two… One new word, let alone fetish, for me was Adam’s apple, which in Japanese is のど仏, nodo botoke, or throat Buddha.



Ranking result

Q: What’s your secret favourite fetish? (Sample size=549, women) Rank Score 1 Voice 100 2 Veins in the back of the hand 52.6 3 Really muscular bums 32.7 4 Fat fingers 30.6 5= Adam’s apple 26.0 5= Silky hair 26.0 7 Prominent wrist bones 24.5 8 “Gorilla Macho” muscle men 21.9 9 Exposed V of skin in unbuttoned white shirts 18.9 10 5 o’clock shadow 13.8 11 Scrawny chest 11.2 12 Body smell 9.2 13 Lower lips 7.7 14 Just-shaved look 7.1 15 Ankles 6.6 16 Untamed hair 6.1 17= White bits left after tanning 4.6 17= Upper lips 4.6 19 Thin eyebrows 4.1 20 Sideburns 2.6