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Liverpool are looking to tie up a lucrative £90million naming rights deal for Anfield's new Main Stand.

The Reds' chief commercial officer Billy Hogan has been in Asia this week holding talks with three interested parties.

No agreement is imminent but Anfield officials have been delighted by the level of interest and a naming rights partner for the £120million development is expected to be confirmed before the summer.

Liverpool are seeking a 10-year contract which would be worth £7million to £9million per season.

Owners Fenway Sports Group have always ruled out selling naming rights to Anfield itself but a commercial link up for the Main Stand has long since been part of their business plan.

Liverpool are also seeking a new training kit sponsor with Garuda's current deal expiring this summer.

The two-year contract with the Indonesia airline, which began in June 2014, is worth around £5.5million per year.

Garuda president Arief Wibowo recently indicated that they wouldn't look to renew the deal due to a shift in their priorities.

As a result Liverpool are prepared to sell the Main Stand naming rights and the training kit sponsorship as one bumper package if the offer is right.

Liverpool are not yet in the market for a new shirt sponsorship deal.

Their current arrangement with Standard Chartered, which is worth around £25million per year, runs until the end of the 2018/19 season.