Common Reiki Website Mistakes and understanding Landing Pages.

A good landing page follows a fairly simple template. If you apply these basic points when building you page you will see a big improvement in your conversions and sign ups.

Top elements of a landing page: 1 - Headline 3 - Information needed to take action 4- Testimonial​ 5/6 - CTA - Call to action

﻿1. PAGE HEADLINES AND AD COPY﻿

The landing page headline and advertisement wording should compliment each other. People don’t read as much as you think. In fact we scan, people need to understand clearly (and quickly) whats on offer.

2. CLEAR AND CONCISE HEADLINES

Being one of the first things a visitor will read, the landing page headlines should but compel a visitor to take a closer look and draw them in. Addressing a specific point that is related to the content of the website will catch a reader's attention more than having a vague and non descript headline.

3. DESCRIPTIVE TEXT (USE GOOD GRAMMAR)

The body text should be phrased in terms of the needs and wants or your potential client. Texts needs to be flawless. Always double and triple check your copy, and have someone else read it through. In the example of an online retailer who is asking for visitors to purchase and provide personal and billing information, the trust of the customer could easily be damaged if there are spelling errors and sloppy grammar.

4. TAKE FULL ADVANTAGE OF TRUST INDICATORS

For an effective way of building trust, incorporate testimonials, reviews, press mentions, guarantee seals, and 3rd party trust and security certification. When the lens company ACLens began using VeriSign, they saw a 41% increase in conversions and a 58% increase in revenue per transaction. The same can happen with any online landing page.

5. USE A STRONG CALL-TO-ACTION

The CTA is arguably the most important element on a page - it must be clearly visible and above the fold (people shouldn't need to scroll down before they see it). After a visitor reads the landing page headline, it is crucial that they know what to do next.

6. BUTTONS & CALL-TO-ACTIONS SHOULD STAND OUT

Identify the keywords that people who are interested in your service might be searching for and use words such as “free,” “new,”“buy,” or “download now.” A conversion button should stand out and be placed right below a call-to-action or have the call-to-action as the button.

7. LINKS - THE LESS THE BETTER

It's fine to have menu links on your page if they are absolutely necessary but remember that your landing page is designed to get people to take action. Every link on your page is like a hole in a bucket. It's a chance for a visitor to leave your page without taking action.

8. PICTURE OR VIDEO

People want to see a visual representation of the product or service you are offering. If you have a video you can show then that can be a better option. Keep it short though, preferably under 3 minutes. Make sure images relate clearly to your message.

9. KEEP ALL ELEMENTS ABOVE THE FOLD

The space a visitor sees without having to scroll down is the most important part of your landing page. Place the call-to-action button above the fold and in a location where the viewer's eye will scan to. Never have the button or form in a place where it has to be searched for.