Google and Moz suggest title tags should be a minimum of 60 characters and a maximum of 70 characters so they aren’t cut off in the search result. I typically prefer to be on the higher end, approximately 67-70 characters.

Keyword Research is a crucial first step when writing any Meta tag but especially for title tags. Title tags should include high volume but low competition/low difficulty keywords based on Moz/Google data.

In addition, all title tags should be supported by the keywords in the meta description and the content written on the page. If the title tag, meta description and page content all have corresponding keywords, the search engine ranking will increase.