Kraft Heinz Co. KHC, -1.41% may sell its Maxwell House coffee business, CNBC reported Sunday, and has hired investment bank Credit Suisse to explore its options. CNBC reported a sale could be priced at $3 billion or more. Sources told CNBC that Maxwell House could be the first of several divestitures as the food giant looks to streamline itself. Kraft Heinz shares plunged 27% on Friday, their worst trading day ever, after reporting disappointing fourth-quarter earnings Thursday.