Nvidia’s new partner in bringing AI-powered self-driving tech to the masses definitely has the experience needed to go truly mass-market – it’s Bosch, leading tier one auto industry supplier. Bosch will build an AI supercomputer designed for use in vehicles using Nvidia tech, which means Nvidia now has a partner that works as a tier one supplier to all major car makers in the world.

It’s only the latest partner for Nvidia’s AI-powered self-driving car tech, joining automakers like Audi and Mercedes-Benz, but it’s the one that could potentially have the most impact in giving Nvidia reach and influence across the industry. The German company’s product portfolio ranges from home appliances, to infotainment solutions, to virtually everything in between.

This is the kind of strategic tie-up that lets both partners do what they do best – Nvidia can focus on developing the core AI supercomputing tech, and Bosch can provide relationships and sales operations that offer true scale and reach.

Nvidia’s deep learning model does not depend on specific rules being coded for each individual situation; instead, it provides the systems with a number of examples from human behavior, and then the AI can determine on its own what to do in specific scenarios. The mid-step implementation of this tech is Nvidia’s AI co-pilot, which will allow the vehicle to work with a human driver to understand where their attention is directed and provide warnings about undetected hazards, as well as read a driver’s lips and use audio cues to understand commands regardless of the in-vehicle noise environment.

Bosch’s super computer will use Nvidia’s Drive PX line with Xavier architecture, which is the world’s first single-chip processor that can manage Level 4 autonomous driving capabilities.