With one quick download, Google's browser will soon enable users to do something that the company can't be happy about -- block online ads.

Google Chrome, the company's recent entry into the Web browser market, will begin accepting software extensions developed by third parties, similar to what Mozilla Firefox has offered for years.

The company, which derives the vast majority of its revenue from online advertising, recently made an API tool kit available to developers that would help them create powerful extensions to Chrome.

These third-party features aren't available yet to the public, but an extension called AdSweepwill be one of the first on tap. Similar to a popular extension for Firefox, AdSweep hides advertising on Web pages.

The extension has been available since March, but Google hasn't yet cemented a way to easily install such features.

Asked for comment, Google did not directly address the issue.

"We are designing Google Chrome's extensions to be flexible enough to support all different types of features, and we are encouraged by the development that we've seen in this area so far," a Google spokesperson wrote in an e-mail.

Surely AdSweep, specifically, isn't the source of that encouragement, right?

"Put a different way, we are encouraged by the work that developers are doing as they experiment with building tools on our extensions platform," the spokesperson wrote.

Google, being an advertising company at its core, probably won't benefit from ...