Not only do these optimized pages pop up on your smartphone's screen quick as you like -- the median load time is one second, according to Google -- they also use far less data. Ten times less data than the non-AMP version of the site, in fact. Several big-name portals from around the world are already on board with the AMP project, including eBay, Reddit and WikiHow. So, whether you're learning how to 360 flip or you're looking for a second-hand electric guitar, there's probably a fast-loading mobile site for that. Now that's something to get AMP'd about.

I'll show myself out, shall I?