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Market Summary

The Global Gluten-Free Products Market size was USD 4.68 Billion in 2019 and is expected to reach USD 8.51 Billion by the year 2027, delivering a CAGR of 7.7% through the forecast period.

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Gluten is a protein that is usually added during the preparation of various food items as it makes the food softer, more elastic, and improves the texture and taste of the food stuff. It occurs naturally in food-grains like wheat, rye, barley, and spelt. It is also a protein and hence it consists of nutritional value due to which it is added to many processed foods. However, it does more harm to the body than good. Excess consumption of these stuffs is said to cause a serve intestinal disease called celiac disease.

Celiac disease does not have a permanent treatment; the only solution is to adopt a 100% gluten-free diet. Additionally, people without celiac disease can also have issues digesting gluten-based items. This condition is called gluten intolerance and is expected to be a more common condition than celiac disease. According to the Academy of Nutrition and Dietetics, 18 million adults are suffering from gluten intolerance in the United States. Owing to increasing trends among the general population about health issues awareness caused by excess consumption of gluten, consumer demand for gluten-free products has expanded. Moreover, meeting the need of consumers suffering from celiac disease, wheat intolerance, gluten intolerance, and health consciousness is expected to be the major growth for the gluten-free products market. The market players are adopting various strategies like expansion, new item launch, mergers, acquisitions, and partnerships in order to maintain their position in the highly competitive market. For example, in November 2018, Flowers Foods Inc., and Thomasville, Ga., acquired Canyon Bakehouse L.L.C., and Johnstown, Colo, which resulted in a significant increase in the revenue during 2019.

The increasing production of new food stuff, increased demand for health food items, rising awareness pertaining to health issues caused by excessive consumption, and the increasing number of celiac diseases is expected to boost the demand, eventually fueling the industry during the forecasted period. However, eliminating gluten completely from the diet can lead to a deficiency of fiber, riboflavin, iron, and other nutrients. The price difference between these products and products with gluten in them is also in extremes, and these factors are expected to restraint the industry growth during the forecast period.

Product Outlook:

The gluten-free products market, based on type, has been segmented into bakery products, pizzas & pasta, desserts dairy products, meat, and others. The gluten-free products market size for bakery products dominated the revenue share in 2019, while the pasta and desserts segment is projected to be the fastest-growing during the forecast period. Companies have identified that gluten-intolerant consumers due to their busy lifestyles have created increased snacking demand. This has encouraged manufacturers to venture into the gluten-free snacks production.

Source Type Outlook:

On the basis of source type, the gluten-free products market is classified as oil-seeds & pulses, rice & corn, dairy & meat products, and lentils, legumes, and beans. The dairy products market size is expected to grow with a CAGR of 4% during the forecast period 2017-2027. However, the associated side effects and costs are a major challenge for industry growth.

Distribution Channel Outlook:

The gluten-free products market, by distributional channel, has been segmented into conventional stores, hotels & restaurants, hospitals & drugstores, others. The conventional stores segment dominated revenue generation in 2019 and is projected to grow at the highest CAGR by 2027. As these stores are easily accessible, consumers find it an economical alternative. The different types of conventional stores considered for the study include grocery stores, warehouse clubs, mass merchandisers, and online retailers.

Regional Outlook:

The market trends in North America is driven by the high awareness and consumption of gluten-free products. Additionally, the gluten-free products market growth is projected to increase due to the increasing number of anticipated celiac patients, which is estimated to double every 15 years. Banking on these factors and the requirements of consumers, leading manufacturers are focusing on developing an extensive gluten-free product portfolio in the region. The European market is projected to grow at the highest CAGR from 2017 to 2027. A majority of the region’s populace has increasingly been adopting gluten-free diets due to various health benefits associated with them. This lifestyle change has opened up several opportunities in the gluten-free products market, not only for numerous global gluten-free product brands to enter the region, but also for many local patisseries, bakeries, and confectioneries to be able to tap into this consumer space.

Market-O-Nomics

The Global Gluten-Free Products Market size was USD 4.68 Billion in 2019 and is expected to reach USD 8.51 Billion by the year 2027, delivering a CAGR of 7.7% through the forecast period.

As of 2019, the Bakery products segment is dominating the industry, which holds 44.1% of the global gluten-free products market. North American regional market is the chief revenue-generating region for this segment, followed by Europe and Asia Pacific.

North America holds a share of 50.2% in the global industry. Gluten is extensively used in the baking of bread, cakes, and cookies. Bread is considered as the staple food in North American countries and is widely used in countries like Italy, Germany, and France.

Additionally, majority of people suffering from gluten intolerance and wheat allergy are in North American and European countries, which are further expected to boost the demand for gluten-free products in these regions.

Asia Pacific region is expected to exhibit a substantial increase in the demand for products such as China is expected to experience high growth. High numbers of people in India are suffering from celiac disease and other intestinal diseases.

Moreover, the launch of new items with enhanced recipes and nutritional value coupled with innovative techniques and strategies adopted by the manufacturers has led to an increase in awareness about these product benefits, which is expected to boost the demand for the industry in these regions.

Asia Pacific is expected to hold a value of USD 1.17 billion in 2027 with a CAGR of 7.4% owing to increased inclination of Asian population towards healthy foods and the adoption of these diets.

Conventional stores are expected to grow with the highest CAGR of 8% owing to its added advantage of ease, convenience, cost-effective, and easy availability to the consumers who prefer these products.

Owing to an increase in celiac and other intestinal diseases along with growing awareness among the population on health issues caused by gluten products, hotels, and restaurants have started serving different products to its consumers. This segment is expected to hold a value of USD 1.48 billion by the end of the forecast period.

Competitive Landscape:

Prominent players in the gluten-free products market include Kraft Heinz Company (U.S.), The Hain Celestial Group, Inc.(U.S.), Pinnacle Foods Inc. (U.S.), General Mills, Inc. (U.S.), Kellogg Company (U.S.), Hero AG (Switzerland), Barilla G.E.R. Fratelli S.P.A. (Italy), Pasia Plc (Finland), Genius Foods (U.K.), and Warburtons (U.K.).

Segments Covered In The Report

This report forecasts revenue growth at a global, regional & country level, and provides an analysis of the market trends in each of the sub-segments from 2017 to 2027. For the purpose of this study, Reports and Data have segmented the industry on the basis of product, source, distribution channel, and region:

Product Outlook (Revenue, USD Million; 2017–2027)

Bakery Products

Pizzas & Pasta

Desserts & Savories

Dairy Products

Meat & Meat alternatives

Others

Source Outlook (Revenue, USD Million; 2017–2027)

Oil-seeds & Pulses

Rice & Corn

Dairy & Meat Products

Lentils, Legumes, & Beans

Others

Distribution Channel Outlook (Revenue, USD Million; 2017–2027)

Conventional Stores

Hotels & Restaurants

Hospitals & Drugstores

Others

Regional Outlook (Revenue in USD Million; 2017–2027)

North America

U.S.



Canada

Europe

Germany



France



U.K.



Spain



Italy



Rest of Europe

Asia Pacific

China



India



Japan



Rest of Asia Pacific

Latin America

Brazil

Middle East & Africa