To Mr. Zuckerberg and parties involved,

It has been brought to the attention of the public via various news outlets that Andrew Bosworth, Facebook's head of ads, feels that the Oculus Rift should include ads as he stated during an interview with CNN, "That experience should include ads, because life includes ads. So to not have ads would make it less lifelike". This stance has been a cause of concern within some communities and I would like to take a moment to speak as a member of your key demographic; PC Gamers.

We understand that you created one of the most successful social platforms of this age, but the concepts that apply to marketing software as a service are not identical to those when marketing hardware. Facebook’s current policies regarding ads and user data hosted via Facebook are accepted because this is software offered as a service at no cost to the consumer. The Oculus Rift however is a peripheral; a tangible commodity no different than a mouse, keyboard, or monitor. Though the Oculus platform consolidates these products in a sense, no consumer would knowingly buy these products individually or otherwise if it meant that they would be subjected to ads that hindered their experience. The concept of monetizing the Oculus Rift platform through integrated ads would more than likely result in poor adoption rates. This would inevitably lead to the Oculus Rift failing and would give your competitors a significant advantage in the consumer market, as they would offer a comparable product without the inconvenience.

We ask that ads be omitted from the Oculus platform not without consideration of your business, but because we are excited about the rise of VR and want to promote a viable product. We sincerely hope that you and your associates consider our concerns and thank you for your time.

Respectfully,

A PC Gamer