Following a year of public affairs missteps, global ride-hailing firm Uber is introducing various new safety processes and features which includes a panic button on its app connected right to the emergency services.

In a recent article on its website, the company said: “We’ve added a feature that allows riders to share live trip information with up to five trusted contacts , so there are multiple sets of eyes on each ride. And we’re rolling out a new emergency button in the app that can automatically communicate the car’s location to a 911 center.”

It looks thought that the improvements in the United States version of the app will ultimately make their way into the various other territories in which Uber co-ordinates its 15 million rides daily.

An additional development that the tech company has announced is the capability to enable family members or friends to keep track of Uber trips .

As the company puts it: “We’ve added a feature that allows riders to share live trip information with up to five trusted contacts , so there are multiple sets of eyes on each ride”.

Uber has dealt with strong scrutiny of its business tactics over the past half a year.

In September 2017 London became the first United Kingdom area to deny to renew the company’s taxi-licence . The firm is currently appealing against that decision .