An Introduction

Bounty hunting history began hundreds of years ago in England. The word “bounty” (from Latin bonitās, Old French bontet) has its roots in the late 1300 and means “a gift, a reward, a virtue”.

A bounty is usually a payment or reward often offered by a group as an incentive for the accomplishment of a task by someone usually not associated with the group. Those who make a living by pursuing bounties are known as bounty hunters.

Fast-forward a couple of centuries later, where bounties have become, due to their fast result-yielding nature, the preferred method of marketing an ICO. They provide what every ICO is desperately in need for, the means for building a strong and close community for their product. Bounty Hunters are rewarded for their hard work and ICOs get a reliable and certain market penetration.

Blockchain has already disrupted hundreds of companies and industries, and as such, marketing is no different. For the up and coming startup that makes the choice of running an ICO, a bounty program offers them the initial product validation through the feedback that is received from the community, while also building a genuine connection with their supporters.