"The purpose of the cooperation is to support our new strategy and to address the player groups that are into esports in a way that they find interesting – especially engaging them in different ways. We want to be closer to our players and listen to them more carefully."

- Suvituuli Tuukkanen, VP, Brand and Marketing at Veikkaus.

Veikkaus has been investing heavily in esports ever since 2014. Esports have gained increasing interest in Finland and around the world over the past few years. The same trend is also reflected on Veikkaus. Betting on esports has increased significantly, just like the customer numbers.

Following their international success, ENCE has been a topic of lively discussion both in Finland and abroad over the past few months. It has grown into a phenomenon that keeps expanding.

"Many of our indicators have clearly shown how esports have turned into an event that attracts and activates Finns. ENCE has had a major role in that development. Thanks to the cooperation contract, we can serve the customers who are interested in esports even better, offering them both excitement and experiences."

- Suvituuli Tuukkanen