Exactly how much a newspaper earns from government advertising is never revealed by the newspaper. Indeed, it may even be a closely guarded secret. One can only infer – once one has collated the skull-crushing data into graphs and pie-charts, that is – and that too only for the UPA-II spend (courtesy DAVP website). Multiply it by at least 20 or 30 again to get to the real All India yearly figure. As Figure 2 shows, Indian Express hasn’t earned much from UPA-II compared to The Times of India or the Hindustan Times. But patience – therein hangs a tale!