Atletico Madrid announce a sponsorship deal with Hyundai LaLiga - Atletico Madrid The logo will be on the sleeves

Hyundai and Atletico Madrid have signed a new deal which will see the South Korean car manufacturer become a sponsor of the club, replacing Alfa Romeo as the team's automotive partner.

The deal will run until 2021 and the company will provide cars for the club, while their logo will appear on the sleeves of the shirt.

Andreas-Christoph Hofmann, their marketing and product vice-president, was delighted with the arrangement.

"We're very excited to start this new partnership with Atletico Madrid, a club with a lot of success and with fans who fit with the Hyundai values because of the worldwide relevance and their spirit," he said.

Atleti president Enrique Cerezo, meanwhile, insisted that he too was happy with the new deal.