Do we really need to be told to hang up when we're finished!? Would anyone, ever, want to "send a numeric page?" Who still carries a pager, for heaven's sake? Or what about "leave a callback number?" We can SEE the callback number right on our phones!

Second, we're PAYING for these messages. These little 15-second waits add up--bigtime. If Verizon's 70 million customers leave or check messages twice a weekday, Verizon rakes in about $620 million a year. That's your money. And your time: three hours of your time a year, just sitting there listening to the same message over and over again every year.

In 2007, I spoke at an international cellular conference in Italy. The big buzzword was ARPU--Average Revenue Per User. The seminars all had titles like, "Maximizing ARPU In a Digital Age." And yes, several attendees (cell executives) admitted to me, point-blank, that the voicemail instructions exist primarily to make you use up airtime, thereby maximizing ARPU.

Right now, the carriers continue to enjoy their billion-dollar scam only because we're not organized enough to do anything about it. But it doesn't have to be this way. You don't have to sit there, waiting to leave your message, listening to a speech recorded by a third-grade teacher on Ambien.

Let's push back, and hard. We want those time-wasting, money-leaking messages eliminated, or at least made optional.

I asked my Twitter followers for help coming up with a war cry, a slogan, to identify this campaign. They came up with some good ones:

"Where's the Beep?"

"Let it Beep"

"We Know. Let's Go."

"Lose the Wait"

"My Voicemail, My Recording"

"Hell, no, we won't hold!"

My favorite, though, is the one that sounds like a call to action: "Take Back the Beep."

And here's how we're going to do it.