What is an online customer community?

Today's customers expect a different type of relationship with companies, and customers will reward brands that create friendly ways for them to engage—so they can get faster answers to questions, provide consumer feedback or gather information to make purchase decisions.

Online customer communities are the most powerful way for companies to connect with today's customers. Companies look to their consumer communities to modernize support, accelerate sales, differentiate from competitors, and stay current on what customers really want.

Online customer communities unlock new value for companies and customers alike. Isn’t it nice when everyone wins? Learn more about online customer community.