First of all what we are going to discuss is nothing new, nothing out of ordinary, nothing you haven’t figured out by yourself. We are just going to revisit them and try to figure out where we can improve.

The Big Bad Icon

So you got your icon ready, is it really helping you out drive the downloads. This is the very first time a new user gets exposed to your app. Let us look at a search for kids app. We have as expected a plethora of choices, just like in an ice-cream parlor. Going with that analogy what are you going to try out.

Search result for “kids app”

Let me help you out there something which catches your eyes, may be the name, may be the color and may be the quality of icon. How will you identify a winning combo? Unfortunately you can’t. You need some help here. Who to call ?

The best way to figure out is doing a small test with your users pick the top 20 icons for your search term, throw in your icon probables and let them choose. This is a good field test for your icon, you can later follow up and ask why or why not they picked your icon.

The Forbidden App Page

The user has selected your icon and landed on the doors of the downloading your app. Work done?No. Here comes the difficult part to sell the goodies to the user. Yes, writing code and getting cool graphics for the project was not enough. Let’s get started.

Boss One : Shoot the Screenshots

Visual data is the first thing which hits the user. This is our time to shine. Get the best possible screenshots, remove distractions and convey the most you can in those screenshots. Easier said than done. You can choose from a variety of options you can add descriptive text, you can highlight the strong points . Let’s look at a few available options, I call them The Explainer, The Influencer, The No Screenshot and The Simpleton.