MassRoots is a new app that plans to take weed out of your friend’s garage and into the mainstream.

Blending Facebook and Instagram, it’s a platform for weed lovers to share their dank pictures and bond over bud.

Now the Colorado-based creators hope it can become a tool to fight for legalization across America – and so far they have over 750,000 users.

We spoke to co-founder Stewart Fortier about his brainchild and how hopefully one day you’ll be able to blaze it in every state in the nation.

Tell us about the app and how it started.

Legalization is really starting to accelerate on a national level, and it’s all going in one direction. But there’s still a stigma around cannabis issues and people who are big cannabis users are uncomfortable chatting about it. You won’t post on Facebook if you don’t want Grandma seeing you ripping the bong. So we got talking about making a social platform, semi-anonymous, a safe place for cannabis uses – to talk about their experiences, connect with each other, and share stories they’re not usually comfortable sharing with each other. We started getting users outside of our immediate circles and realized that people really did want this.

We realized what’s cool about being a social network dedicated to this one thing is that the engagement rates were really high – users could go on MassRoots and say “Oh finally, I’ve found my people.”

How does it work?

We want MassRoots to be the place where users make new friends. We want to take these relationships off to the physical world and connect people. We’ve had a ton of people who use MassRoots and have met people who they’re now dating or are now new best friends.

Obviously, we’re very diligent about making sure no illegal activity happens – you have to be in a legal state, be of a legal age, or be a valid medical patient. We don’t want anyone getting on our network for nefarious purposes. There’s a support team that monitors that content. Thankfully, that’s just a tiny sliver of activity – we’ve been really fortunate that people have been not been abused MassRoots for that purpose.

Have politicians and celebrities started to take notice?

One that struck me as quite cool, one that I didn’t expect, was the Whole Foods CEO, who came out about a year ago and said “we would sell it in our stores if we could.” Richard Branson as well, from the Virgin Brands.

It’s really exciting when you see a politician get behind it. Presidential candidates as well, Sanders is very pro-legalization. I wish Snoop Dogg was ringing our phones but one of the first celebrities we noticed on our app was the rapper B-Real, and Cypress Hill, the band.

What are the big things we’re going to see in the future of weed?

I focus on the tech side of things, so I’m not as qualified to speak on what consumption trends are going to be are. But one prediction I’m fairly confident in making is in the next few years, whether it’s flower or edibles, or any other products, we’re going to start seeing the emergence of some brands unique to the cannabis industry. We’ll see more consistency across products. We’ll see some new popular brands that will go national.

That’s what we think. We all say as much progress has been made in the last four years is probably more than we expected, with states like Colorado and Washington tipping the scale. That’s our bet, that it will be legal in all the states – it’s hard to put a timeline on it.

Is there a big college presence on the site?

A large proportion of our users are college-age, thinking about medical permission or 21 and above in the legal states. So our user base is quite young. Already most of the people on the app are college-age, or just out of college. We’ve actually talked about a brand ambassador program. We would love to get voting age people who are really excited about legalization out to the polls. At the moment a lot of users would fall into that age bracket.

Where is MassRoots headed?

Our whole mission right now is to get every cannabis enthusiast on MassRoots. That’s our first goal – to build a community of people who really care about this issue. And once we’ve done that with a few million users, that’s when we’re gonna start rallying our user base with in-app messaging, push notifications, “hey this thing’s on your ballot” and “hey share this with your friends in Maine or something, who are going to be voting in November.” At the moment we use our blog which is really highly trafficked to inform people, but in the future we’d like to have that build into the app, to let people know when to get out to the polls and share with their family and friends.