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TORONTO — The Second Cup unveiled a new-format store in Toronto Thursday that includes a redesigned circular “slow bar” where patrons can plug in their personal electronics while they sit and watch servers work an array of high-end brewing machines.

The new store at King and John Streets — in the city’s theatre district — is part of the specialty coffee chain’s attempt to inject new life into a Canadian brand that has languished in recent years.

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Among other things, the new-look Second Cup cafe has a Steampunk coffee and tea brewing system (pictured directly below) that the company describes as “true theatre in motion.”

It has also collaborated with Canadian artists to design special paper cups: “Optimism” by Matt Andres of British Columbia, “Creativity” from Adrian Forrow of Ontario and “Collaboration” by Zela Lobb from Quebec.

The Mississauga-based franchise company has been working for months to recover its position in the Canadian market, hiring Alix Box — who has held senior positions at Holt Renfrew and Starbucks — as its chief executive in February.

“This cafe is an important step in our revolution and reflects our passion for coffee in creative and collaborative ways,” Box says.