According to the company, the new and improved "operating system" can control more than 13,500 third-party devices. Users can create whole-home dashboards to monitor all devices, or see favorited rooms and products at a glance. You'll need a professional installer to get started, but the company says once it's up and running, you can tailor the system to your needs.

Control4 has been working on home automation since before major players like Google and Amazon got behind it. The OS 3 could be seen as an attempt to stay relevant, but it's notable that Charlie Kindel -- a former Amazon exec who was instrumental to Alexa's home invasion -- is now leading the company as a senior vice president. As Kindel puts it, the Smart Home OS 3 provides "broad choice rather than creating a collection of tiny walled gardens that limit homeowners." Perhaps with Kindel's leadership, Control4 will be have a chance of taking on other smart home umbrella product's like Google's Nest Home Max.