INDEPENDENCE, Ohio -- This LeBron James-to-Philly stuff is getting either silly -- or serious.

Just days after three billboards, paid for by a Pennsylvania company, popped up in Ohio urging James to sign with the 76ers this summer as a free agent, there were reports that the three-time NBA champion was spotted in the Philadelphia area over the All-Star break, touring area high schools.

This is one of three billboards -- located about 7 miles from Quicken Loans Arena -- urging LeBron James to consider the 76ers in free agency. Power Home Remodeling

Sixers TV game analyst Alaa Abdelnaby said he was told that James, who has three kids, looked at private schools in Philadelphia last month.

"I've told this to a few other people, and I have no problem saying this," Abdelnaby said on Philly Sports Talk. "My brother lives in the Philadelphia area and he told me that LeBron, last week through a superintendent, was in the area checking out some private schools during the All-Star break."

At Thursday's shootaround before the Cleveland Cavaliers hosted the Sixers, James was asked if he was in Philadelphia.

"Pennsylvania? Nah," he said. "What are you talking about? Over the All-Star break I was on vacation and then went to Los Angeles."

James played in his 14th All-Star Game and was named MVP for the third time as a team of players he picked beat a team captained by Golden State's Stephen Curry.

James, 33, said this week that he was flattered Sixers fans are coveting him. He can opt out of his contract this summer -- he has a $35.6 option -- with Cleveland and become a free agent.

"You can say it's a distraction, it's not," he said. "It is actually very flattering that I'm sitting here at 33 and in my 15th year and teams or guys -- I don't want to say teams because that becomes tampering. But people in their respective city want me to play for them. That's cool I think. That's dope."

The NBA prohibits teams from recruiting potential players. But there's nothing to impede fans from wooing James, and that will likely intensify as the offseason nears.

With a young roster featuring center Joel Embiid and do-it-all forward Ben Simmons, Philadelphia could be an attractive landing spot for James, who famously left Cleveland in 2010 and signed with the Miami Heat before returning to the Cavaliers in 2014.

James already has a bond with Simmons, who is represented by Rich Paul, one of James' closest friends and business partners.