Toronto is buzzing about bees. A new art installation popped up at city hall Friday — a giant pair of red lips with milkweed plants inside of them. The idea is to attract native bee pollinators and promote education around the importance of protecting these buzzing critters.

The City of Toronto, along with Burt’s Bees, Wildlife Preservation Canada, and Live Green Toronto, were at Nathan Philips Square to reveal the art installation and promote bee pollination in the city. “Some people don’t realize how important bees are, but like we heard today, every three mouthfuls of food is pollinated by bees and without them we aren’t eating,” Councillor Mary-Margaret McMahon said. “It is important that we plant pollinator gardens and educate people on the importance of bees.”

Sustainable T.O. executed the design of the art installation on behalf of Burt’s Bees and it took a large team to complete the project. “Burt’s Bees created the conceptual image and I worked with a fabricator to produce what we see here,” Environmental Designer at Sustainable T.O. Joel Anderson said. “There is an internal skeleton that supports the design and there are hundreds of hexagonal tubes that formed the shape. Then holes were carved into the installation to put the plants in.”

Pollinators such as bees need native plants to thrive and the entire plant ecosystem depends on bees to grow food and flowers. “There are 15-20 species of bumblebees that are native to Ontario and are currently endangered. There are many species of bees that are crashing and we are trying to stop it. Pollinators are important so that plants can have sex. This is one of the most critical elements of our ecosystem and a lot of plants rely on bees,” Executive Director of Wildlife Preservation Canada Randal Heide said. “Monarch butterflies will also benefit from the milkweed. Unfortunately, farmers hate milkweed and use pesticides to kill it, but disseminate monarch butterflies. In the cities, we have banned these pesticides and we have green spaces. Cities are probably a safer place for bees and butterflies.”

The art installation is a part of a larger campaign that Burt’s Bees is running to promote pollination in Toronto. They have launched the #kissesforbees campaign and for every lipstick sold, their partner Wildlife Preservation Canada will plant 100 wildflowers. The art installation will be featured until the end of June and will then be a part of the pride parade in July.

After that, the perennial milkweed plants will be donated to the David Suzuki Foundation who will distribute them to locations around Toronto to help further promote bee pollination for years to come.