Some of world football's biggest corporate sponsors have been rattled by the charges levelled at FIFA.

No sponsor has pulled out, but the big three appear to be weighing up the "risks of association" given the claims of bribery and corruption.

Coca-Cola said the indictment of senior officials at FIFA has harmed the global mission of the World Cup and called on it to immediately address the issues.

"The lengthy controversy has tarnished the mission and ideals of the FIFA World Cup," the company said in a statement.

"We have repeatedly expressed our concerns about these serious allegations.

"We are confident that it (FIFA) will continue to cooperate fully with the authorities."

Fast food giant McDonald's - another World Cup sponsor - said the accusations against FIFA are "extremely concerning."

McDonald's said it is in contact with FIFA and "is closely monitoring the situation."

US brewer Anheuser-Busch, which has used its global beer brand Budweiser as a sponsorship marquee, issued a statement to say it is also monitoring developments.

But it signalled that the allegations against FIFA were out of line with its own ethical standards.

"We expect all of our partners to maintain strong ethical standards and operate with transparency," it noted.

Coca-Cola, McDonald's and Anheuser-Busch all trade in the United States and are in the direct line of sight of the US Justice Department.

All have strict policies on ethics, conflicts of interest and corporate social responsibility and have sent the message that their conduct - not just external image - must be squeaky clean.

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While no sponsor has indicated yet that it will end its sponsorship, the seriousness of the allegations would be causing concern with shareholders and in company boardrooms.

Bloomberg sports writer Andrew Martin believes key sponsors will be unable to ignore the new allegations.

"Not many have shown backbone in this regard and the World Cup is a very valuable commodity for them and I guess they're willing to hold their nose and carry on," Mr Martin told the BBC.

"Although this is a different magnitude. Having raids in Switzerland and guys led out by police, that's different than what we've seen in the past.

"So it will be very interesting to see how they (sponsors) react."

The charges levelled at FIFA come a week after the global miner BHP Billiton was fined $US25 million for violating anti-bribery and corruption laws when it provided hospitality to foreign officials at the 2008 Olympics in Beijing.