While many people (ourselves included) scoffed at all the hype for Apple getting the Beatles, it seems to be working out well for both parties.

Apple has sold 2 million Beatles songs, and 450,000 albums after one week in iTunes, Billboard reports.

That's a pretty decent total considering most Beatles fans probably already have the Beatles in some capacity -- be it on record, CD, or ripped from CD to mp3.

Beyond the sales figure, Peter Kafka at All Things D points out Apple gets to use Beatles songs in advertisements for iTunes. That's pretty valuable as a standalone proposition.

See Also: 5 Huge Musicians Holding Out On iTunes