This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online marketing tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Anyone involved in marketing and advertising campaigns and want to get the best results for their marketing budget, including sales and marketing staff, digital marketers and social media managers.

Also, people who are involved in the design, performance or online marketing of a web site including web designers, content writers, as well as students and non-specialists who want to pursue a career in digital marketing.