Etsy, the popular online marketplace for homemade and vintage products and other “unique goods,” announced on Tuesday that it was banning the Redskins name and logo from its site, effective immediately.

“Like the Trademark Trial and Appeal Board, we at Etsy find the opinion of the minority group itself to carry most weight in determining whether the mascot is disparaging,” the company said in a statement posted on its blog. “In no uncertain terms, Native American groups have consistently advocated and litigated that the term ‘redskin(s)’ is disparaging and damaging to Native Americans. Therefore, it will no longer be permitted in our marketplace.

“We understand that fans wish to support their favorite football team, and we do not believe that fans who are attached to the mascot have any racist feeling or intent,” the statement continued. “We also understand that some fans view the name and mascot as an homage to Native Americans, and we do not doubt their noble intent, but the fact remains that Native Americans themselves find the term unacceptable.”

The site had previously included a wide variety of Redskins items for sale, including wreaths, outlet covers, plaques, onesies, t-shirts, posters, mermaid glasses, pins, necklaces, charms and yarmulkes, among many other options.

The posted “policy update” said that “sellers are welcome to continue selling items that contain the team colors and location, but items containing the name or the logo will no longer be allowed.” The policy took effect on Tuesday, and Etsy’s “Marketplace Integrity Team” was contacting sellers with Redskins-related listings, according to the statement.

The site said it was attempting to balance freedom of speech and expression with its policy prohibiting content “that demands people based upon race, ethnicity, religion, gender, gender identity, disability, or sexual orientation.”

While public opinion polls continue to show that a large majority of Americans do not favor a name change, other companies have taken similar stances in recent days. The Charlotte Observer last week became the latest major newspaper to announce that it would generally avoid the word “Redskins” except while reporting on the name controversy.

“We understand that the name is beloved by many, and we respect their affection for it,” sports editor Mike Persinger wrote. “But consensus is growing that a nickname referring to the skin color of a race of people is no longer appropriate.”

“We expect that the nickname will appear inadvertently at times, particularly online, because it continues to be used by a variety of news services, including the Associated Press,” Persinger also wrote. “But as much as possible, we will discontinue using it.”

Several other major papers that cover the NFL — including, most recently, the New York Daily News — have announced similar policies in recent months. Before the Redskins played in Houston last week, that city’s ABC 13 announced a similar policy.

“Eyewitness News, which has been contacted by the campaign, has decided to call the team ‘Washington,’ ” the station said on its Web site.

Tech and social media news Web site Mashable also noticeably omitted the name in a light-hearted post about hot dogs.

“We decided a couple of months ago to stop using the name in headlines,” executive editor Jim Roberts explained in an e-mail. “And we are using it only when necessary in the text of articles. We consider the word offensive.”

Tom Sherwood, a local politics reporter and analyst for NBC Washington and WAMU, also purposefully omitted the team’s name from a recent column in the Northwest Current.

Mine. TMM75: @tomsherwood I noticed you didn't use local NFL team name in most recent NWCurrent. Your decision or paper's? @dcsportsbog” — Tom Sherwood (@tomsherwood) September 3, 2014

Meanwhile, ESPN’s Mike Tirico became one of the latest well-known broadcasters to be asked about using the name on-air. Tirico issued a lengthy and nuanced response, in which he said he would minimize but not eliminate use of the team name during Monday Night Football broadcasts.

“We have an obligation to use the names and the marks of the teams,” Tirico said, via Ed Sherman. “The league sells us the right to do the games and we sign up as part of that as well.

“Here’s the bottom line for me. I have my own personal feelings on the name,” Tirico said. “I think it’s time for Dan Snyder and the league together truly take a long look at making a change. But if I’m there to document the game, and that’s what I’m paid to do and charged with, the body of the game broadcast to me is not the forum or the place to pass judgment on this issue while dancing around 2nd and 5 at the 35 yard line. I think that’s a little unfair. So I’m going to do what I did in the preseason game. The appropriate approach to me is minimize the use of the nickname but not completely avoid it. I think that’s the approach I’m going to take.”

The Redskins are scheduled to play two Monday Night Football games on ESPN this season.