In many cases, you would like to customize the Magento email templates to better suits your business and even make you stand out in the market. If all Magento stores use the idential email templates of Magento and send them to the customers, how boring it would be, right?

In this tutorial, we will show you clearly how to change/ edit/ customize the email templates content in Magento 2. It takes you only few minutes to do this directly in the Magento admin panel.

Step 1: First, you must go to the Admin Panel, navigate to the MARKETING section in the sidebar and then choose the Email Templates.

(Admin Panel => MARKETING => Email Templates)

Step 2: Click on Add New Template button to create a new email template.

Step 3: Select the template that you want to customize among available templates Magento provides, and then click on the Load Template button. After that, the chosen template will be loaded and the Template Subject and Template Content fields will be automatically filled.

Step 4: Customize the template content as you want. You can set a new name for the template, modify the Template Subject, edit the Template Content and add more Template Styles.

It’s worth noting that you can insert multiple variables into the Template Content such as the store name, store hours, zip/ postal code, billing address, shipping address and so on.

Finally, remember to save the template you’ve just created.

We have given you a detailed instruction of how to customize the email template in Magento. The thing is that although Magento allows us to edit the email content, there is still only one email template sent to all of the customers. In other words, no matter who your buyers are (guest, general, retailer or wholesaler), what they buy and by which payment and shipping methods, the purchasers will receive the same Order/ Shipment/ Invoice/… email templates. This a huge constraint of Magento but luckily there is a great solution for that. By using the Multiple Order Emails Extension for Magento 2, you will be able to create a dozen of email templates and send them to the right customers based on predefined set of rules. Find more information here.

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