If you logged onto Pigalle’s Facebook page this morning, you may have seen the following statement posted in the wee hours of Wednesday:

What you aren’t likely to see, just looking at Pigalle’s feed, is the original comment that set this off. And it’s a doozy:

It’s not like the original statement was nice, but you have to admit, carrying on the discussion certainly didn’t help. A few things to note:

There are definitely two people manning that Pigalle account, given the plea of ‘Marc, call me’ within the same thread.

The double down on the fight with multiple threads – especially when the first one may never be seen given how it was posted – was likely not the smart idea here.

Be careful about what you say about Pigalle’s pie on Facebook.

Restaurants can use social media for plenty of good. Interacting with fans and customers in a positive way is probably the best idea, or promoting menu items, pictures or events. Flaming negative reviews though with a strong, resounding GFY? Those usually won’t end well.

UPDATE – 2:00 pm

The folks over at Eater caught Marc Orfaly’s apology that he posted to Facebook, wanted to put it in here just to help complete the story: