As for the action itself, starting at the state level is important to Lee. “If an individual state were to do it…it’s probably less likely.” What Lee envisions is multiple states creating a legal precedence to regulate or prohibit sale of microtransactions. “ And ultimately, some form of broader disclosure where as a consumer you know right upfront before you even download a game or purchase it the kinds of mechanisms that are involved or included.” This is a key feature to keep games’ monetization models available to scrutiny for parents. And it’s going to have an affect across the nation.“It could be one year, two years, but inevitably things are gonna move, and at that point the industry will have to come up with a standard to meet the lowest common denominator.”

Since the inaugural press conference back in November 2017, there has been much outreach to the representative’s office. “The unity in the public supporting the direction this conversation is going. We’ve been contacted by not only other legislators to do something about this but just people, from all across the country and from all different walks of life,” said Lee. “This isn’t a partisan issue. I think I’ve heard from as many Republicans as Democrats.”

“And the most surprising thing is the industry insiders,” Lee explained. “One guy put it this way, he said ‘I didn’t get into this to sell a framework to extract money’. He got in to design games because he was a gamer, and what he was essentially forced to do was not what he signed up for. There’s so many people who have reached out on that front.”

As for backlash, Lee says there’s been a small but steady presence from the start. “There’s definitely going to be an opposition, and a lot of it’s going to be manufactured. I’ve seen this already on Reddit right now.” According to Rep. Lee, he had been contacted about a number of bots set up to regulate his content, a problem that is fairly prevalent within Reddit. “When there’s billions of dollars in an industry on the line, you’re gonna spend what you’re gonna spend. That’s the way that a lot of these battles have gone down.”