(CNN) As the White House struggles to form a clear message and effective strategy to counter the fast-moving impeachment inquiry, President Donald Trump's reelection effort is attempting to take the lead.

Alongside the Republican National Committee, the campaign held a conference call Monday where officials forcefully reiterated White House talking points, discredited national polling on impeachment, and touted ad buys and new donors as proof Democrats are heading down the wrong path. Representatives from the campaign and RNC declared this a "great partnership" of "efforts to hold Democrats accountable."

It was the campaign's latest effort to get on offense in a controversy that has frequently left the President and his White House on defense. Since the start of the impeachment imbroglio, campaign officials have blasted out talking points, coordinated with surrogates and even prepared an impeachment-themed video that was ready for the President to tweet just moments after House Speaker Nancy Pelosi announced she was launching a formal inquiry

The White House, on the other hand, has demonstrated little in the way of an overarching strategy; one of Trump's most visible defenders remains Rudy Giuliani , the personal attorney whose quest for dirt on former Vice President Joe Biden's family helped put the President in his precarious position in the first place.

While some of the campaign and RNC officials' claims on the call Monday were misleading or inaccurate, it was the strongest, most concerted effort to defend Trump since the dam on impeachment broke late last month with a surge of Democratic support. For several days now, there has been grumbling inside the White House that there is no real strategy to counter Democrats, complaints that officials said were validated when not a single White House official appeared on television Sunday to defend the President.

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