Harrowing videos of a pig being tied up and shoved off a bungee tower at a theme park in China have drawn outrage, in a country where animal rights activism is a growing and relatively new phenomenon.

“This is cruelty to animals at its worst,” said Jason Baker, the vice president of international campaigns for the Asia branch of People for the Ethical Treatment for Animals.

Footage from the stunt, which was carried out by employees at the Meixin Red Wine Town theme park in the southwestern city of Chongqing on Saturday, showed the pig tied to a pole, with all of its legs bound, being carried up a tower several stories high.

The animal could be heard squealing as it was dragged toward the tower’s edge, attached to a bungee cable with a cape draped over its body. Pushed off the edge, it helplessly tumbled and bounced in midair as the cord sprang back. The animal’s distressed screeches continued as it dangled, suspended in the air.