Who are these Cincinnatians named to Forbes' 30 under 30 list?

Rithvik Venna and Michael Markesbery are apologetic.

They've been distracted by their cell phones, stealing glances during of an interview at their new office in the Cincinnati neighborhood of Pendleton.

"We just found out that Rith and I got Forbes 30 under 30," Markesbery said, "So, our phones are blowing up. Someone posted it somewhere."

The magazine sorted through 15,000 nominations to present 600 of the brightest young entrepreneurs, innovators and game changers in 20 industries.

The 24-year-olds set aside their phones and return to the conversation: What's new at their startup company Oros, that is, beyond the nod from one of America's most popular business magazines.

It's peak sales season for outerwear, Oros' bread and butter, and the company has a new line of high-tech jackets and cold-weather apparel, aimed at winter sports lovers such as skiers and mountain climbers. This year, they've added fleeces and vests.

The business is abuzz in new ways, including new employees, staffing has grown from two and a half employees to 10 in the last 18 months.

They are making money, yet "every penny goes back into scaling the biz," Markesbery said.

If you've been following Oros' story, Markesbery and Venna – then still in college at Miami University – made headlines in 2015 with the success of a crowd-funded Kickstarter campaign to launch their business.

In 2016, they were successful again on Kickstarter. In all, online backers donated a few dollars to hundreds of dollars, giving the burgeoning company more than $600,000 to get off the ground.

Markesbery and Venna want to disrupt the outerwear market by installing a type of insulation found in high-tech objects, such as space shuttles and skyscrapers.

This type of insulation is called aerogel, and it is the world's lightest solid, capable of blocking high levels of heat and protecting from the cold.

For roughly three years, Oros has been tinkering with and improving its garments, making them warmer, thinner, more comfortable and sleek, with an aerogel insulation foam they call SolarCore.

In the last year, Oros has:

Created a market for its jackets in South Korea;

Expect to grow its business 250 percent in 2017 from $890,000 in sales in 2016;

Attracted two venture capitalists, NCT Ventures based in Columbus, Ohio, and Fengshion Capital in China;

Snagged a line of credit from Silicon Valley Bank, one of the 50 largest banks in the United States and popular with startups such as Uber, Airbnb, Lyft;

Partnered with brands carried in Home Depot and Cabela's that use SolarCore technology.

Hired away employees who formerly worked for Timberland and the North Face.

A lot of these achievements may not have been possible, the Oros founders say, without the support of Miami's Institute for Entrepreneurship, local startup accelerator The Brandery, and many others, but in particular Oros' dedicated six-person advisory board.

As they continue chasing their dreams, Oros' founders say they'll stay focused on six goals, whose first letters spell the word "onward."

They are; original, no fear, we, agile, relentless and finally, do.

That last goal is the most important, Markesbery said.

"You can have all these other traits but at the end of the day, if you don’t execute," Markesbery said, "nothing else matters."