Netflix’s Stranger Things has lured viewers in with its thrilling sci-fi plot, obsessive Eighties pop culture references and charming portrayal of middle-American life. Online, essays mediating on childhood friendship, the show's treatment of women and the power of nostalgia abound. Stranger Things has made stars out of the pre-teen actors who give the show its heart, and their self-referential Instagram posts show that they know, too. For Winona Ryder, herself a trope of Eighties screen history, it has proved the comeback nobody saw coming.

But Stranger Things has, well, a stranger thing that its followers have become fascinated by: its opening titles, and the font that is used within them.

Stranger Things’s opening credits are an ode to typography. The drama’s title emerges only after the credits have woven their way through them, the lines that make up the letters glowing like the red neon bars of a Motel sign.

Viewers have found themselves in typography forums, asking to identify the font used. Buzzfeed has dedicated an entire post to writing popular food types ("Macaroni & Cheese", "Cookie Cake") in the same style as the titles. The show’s creators, Matt and Ross Duffer, are questioned about their credit sequence endlessly.