The Bears have counted on long drives to get to the end zone all season. Now, the team is rallying behind a new drive.

The team announced on Tuesday the launch of its 30th annual Chicago Bears Jewel-Osco coat drive to benefit The Salvation Army.

Bears head equipment manager Tony Medlin is once again heading up the effort to help provide jackets to those in need during Chicago's cold winter.

The Bears collected nearly 22,000 coats last year and have helped donate hundreds of thousands since the collaboration began.

Fans can donate new and gently used coats by bringing them to any Chicagoland-area Jewel-Osco from now through Feb. 1, 2019.