



Australian TV gameshow The Gruen Transfer brings together competing advertising agencies and pits them against each other in an almost American Idol-type scenario. A segment called “The Pitch” gives them a subject like “Child labor should come back” or a similarly controversial topic and asks them to come up with a 30-second spot meant to promote it. A panel of advertising industry experts judges the ads.

In the four years of the program, the only subject they had agencies actually decline to compete on was “Banning religion is a good idea.”

However, two agencies took the challenge and the results were pretty amazing (especially the first one, IMHO). Can you imagine something like this on American TV???

