MTV's Video Music Awards is saying goodbye to Los Angeles and hello to New York City borough Brooklyn for this year's ceremony, MTV just revealed on Instagram.

The VMAs will air live from Barclays Center on Aug. 25, becoming the first major annual show to make Brooklyn its host. MTV began teasing the announcement Monday at 8 a.m. EDT in a series of photos accompanied with hashtag #RoadToTheVMAs.

"In announcing this year’s date and location, we wanted to create a visual story that slowly gave the show’s inherently social fanbase clues to create a conversation and stir excitement," MTV President Stephen Friedman told Mashable.

#RoadToTheVMAs spotlights the VMA moonman's trek from L.A.'s Staples Center to Brooklyn, which ended at Barclays Center at 1:30 p.m. (see all images below).

"From hip-hop to hipsters, Jay Z to MGMT, Brooklyn musicians have a long history of dominating the spotlight on MTV," Brooklyn Borough President Marty Markowitz said in a statement. "Brooklyn is a cultural Mecca — the hippest, coolest place for young people across the country, and has played a crucial role in the careers of some of 2013's biggest bands, like Fun and the Lumineers.”

MTV was the first brand to reach 1 million followers on Instagram in November 2012. The @MTV Instagram account now has 1.2 million and 906 images.

Last year's VMAs attracted 12.8 million comments on Twitter and Facebook. Based on stats from MTV's Twitter Tracker, these moments stood out with the social media crowd:

Images courtesy of MTV, Instagram