Healthy on-the-go breakfast brand Moma! has teamed up with The Red Brick Road to launch a campaign promoting its Bircher Muesli range and raise awareness of the challenger brand.

Running from 5 May, the out-of-home creative will target those using busy commuter train routes and attempts to brighten up the monotonous daily journey to work.

“Love Yo Moma! is a campaign that really fits our brand’s personality – getting across a strong functional message in order to support our travel & convenience focused distribution ,” said Moma! brand manager, Malcolm McDermott. The Red Brick Road, MD, David Miller, added: “The bright and bold creative really captures the brand’s ambitious spirit.”James Tyler and Libby Middlehurst created the campaign along with illustrations from Jonathan Atkins and Adam Bletchly. Two rounds of activity are planned, the first in May and then follow ups in late summer. Media buying was handled by The Village Communications.