SYDNEY veteran Jarrad McVeigh has branded Hawk Will Langford "disrespectful" for kissing him during Hawthorn's upset win at the MCG on Friday night.

The pair were engaged in several heated exchanges and on two separate occasions Langford planted a kiss on McVeigh's cheek.

In the initial instance just before half-time, an incensed McVeigh reacted by shoving the Hawk in the face and was penalised.

After McVeigh kicked a crucial goal early in the last quarter to bring the Swans back to within four points, Langford puckered up again.

Langford, who performed strongly for the winners, later made light of the situation.

Match report: Hawks down Swans to keep finals hopes alive

"I'm always just talking to opposition players and try and keep it nice and lighthearted and have a bit of fun out there," Langford told Channel 7 post-match.

However, McVeigh wasn't laughing when asked about the final-term kiss, which was caught on camera.

"He did it beforehand as well, earlier on, and I probably reacted too much and gave away a free kick," McVeigh told Triple M.

"I'm not going to stand there and take that.

"I thought it was pretty disrespectful. But that's the way it is."

Western Bulldogs coach Luke Beveridge saw the funny side of Langford's behaviour.

Beveridge is a former assistant coach with the Hawks and joked on Saturday morning that romance could have been a factor in the incident.

"They might have relationship, (but) Jarrad is married, isn't he?" Beveridge said.

"Maybe Will has got a crush on Jarrad, (or) maybe it's just passion and he loves him, and just wanted to make a play.

"I'm sure Jarrad pushed him away, and I don't think Jarrad's wife would be too jealous.

"Will is a pretty good looking young man, isn't he?"

Beveridge said he thought his former mentor Alastair Clarkson would have been less impressed with Langford's kisses.

"Clarko is not really the kissing type - he's a bit more alpha (male)," he said.