DO NOT BUY OMIGHTY

Recently I commented on @omweekend ‘ s Instagram post asking them a question. I’ve always really liked their clothes. Unfortunately for me they don’t make sizes that aren’t super tiny. Lots of stores do this but lately omighty has been on this big feminism kick.

Most of the new clothes they have feature awesome feminist messages. I hadn’t checked their site in a while and I thought that since they had seemingly started to embrace equality and feminism, maybe that meant that they’d started making sizes that would fit someone who isn’t tiny. I looked on their website and sure enough the sizes were still the same.

I was confused. Here they are promoting a movement (feminism) that is supposed to support and include all women And is supposed to promote body positivity for all bodies.Their shirts literally say shit about being equal and accepted Yet they somehow are unable (/unwilling) to make sizes that fit people who aren’t tiny (they have a shirt that literally says “curvy girls” on the front of it for Christs sake).

So I got frustrated a few days ago and commented on one of their photos (keep in mind they get hundreds of comments on their posts). In a non mean or confrontational way I asked why their shirts promoted inclusivity but their actual business didn’t seem to. I also asked genuinely if they had plans to make some extended sizes because I really did want to buy a lot of things they sell! Apparently they don’t want people who look like me wearing their clothes. They also don’t want these kinds of things being brought up on their thread because I was promptly blocked.

It is abundantly clear to me now that there is absolutely no greater meaning behind these shirts. To omighty, the messages on these shirts’ only meaning is the money they make off of them. The actual principles mean nothing to the company. They are profiting off of a message that they don’t care about. They are actually using opposite principles to sell their clothes It seems to me that #omighty kind of just ascribes to the taylor swift/Lena Dunham exclusive feminism club which pretty much just turns the “feminism” label into a marketing tactic. A label to seem cool and edgy. beyond that, its nothing to them. because of things like this it is losing its meaning.

It’s ridiculous that a company that makes feminism themed clothing cannot handle one comment asking them about the principles that they claim are important to them.

It is also curious to me that a company that claims to be for intersectional feminism constantly uses AAVE on their clothing that is mostly being pictured being worn by white models.

omighty: please go back to making racially appropriative, miley cyrus inspired outfits and underwear covered in pictures of young Justin beiber. You clearly can’t achieve a level of sophistication above that. Click the #omweekend Tag on this post to see more horrible shit they do. DO NOT BUY OMIGHTY