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REGINA – The Saskatchewan Roughriders are one of the most respected brands in Canadian sports, according to a new survey.

Online polling by Insightrix Research shows the CFL club has the third strongest brand among Canadian professional sports franchises.

Coming in first and second are the Montreal Canadiens and Toronto Maple Leafs of the NHL.

Brands were measured based on most loyal fans, team popularity and stadium atmosphere.

Roughriders fans spread across the country helped the team finish just 0.4 per cent behind the Canadiens in fan loyalty, according to the survey.

Insightrix says 2,676 sports fans were polled across the nine Canadian cities with pro sports teams.

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