Finally – something for the vegans (Picture: Philip Toscano/PA Wire)

Eating strawberries and cream at Wimbledon is a quintessential element of British summertime.

And every year vegans have had to forego this seasonal staple because of the dairy – but that’s all about to change.

Vegan cream, ice cream and sorbet are now available at the All England Club throughout the two-week Championships – which is huge news for tennis fans who don’t eat animal products.

Now vegans can get the full experience of Wimbledon, without any of the guilt.


A few years back Peta handed out strawberries and vegan cream to tennis fans outside Wimbledon and the activists have wholeheartedly welcomed the move.



‘Peta first urged Wimbledon to offer strawberries and vegan cream in 2017, and we’re delighted to make a racquet about the new cruelty-free treat,’ said Director of vegan projects Dawn Carr.

Around 27 tons of strawberries and 7,000 litres of cream are eaten by tennis fans during the tournament (Picture: Philip Toscano/PA Wire)

Vegan cream is not only packed with flavour and kinder to animals and the environment but also a healthier alternative for tennis fans to enjoy in the heat.’

Can’t stomach the thought of dairy-free cream? Don’t worry, regular cream and ice cream will also be available across the venue – so now everyone has the choice.

It is estimated that around 27 tons of strawberries and 7,000 litres of cream are eaten by tennis fans during the tournament – so if even a relatively small proportion of fans opt for the vegan option, that could make a big difference.

With the number of people in the UK going vegan or reducing their animal product intake rising every year, this is a really progressive move from Wimbledon – and will be sure to keep hundreds of fans happy.

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