ULTA kicks off its Platinum Appreciation Day on August 21st, 2017 (likely beginning at 12AM CT!) where Platinum members can get 10X points on featured products/brands (see full list here, I’ve highlighted some key ones below) and 5X on everything else during the day.

10X Points | Brands

Platinum members will get 10X points on purchases made from any products from the following brands (see full list here):

10X Points | Product Ranges

Platinum members will get 10X points on purchases made from specific categories from certain brands (see full list here).