KSU also used the first day of classes to formally introduce its new logo, mission, values and vision statements and branding strategy to its newest crop of students. The new logo includes overlapping KS letters, and adds “University” to “create one unified logo,” KSU previously said. The KS image is already the well-known insignia of Kennesaw State’s athletic program.

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KSU’s Office of Strategic Communications and Marketing in 2018 began revamping the university’s brand. It spent a year gathering feedback from more than 6,800 students, alumni, faculty, staff and community members.

The university’s new mission reads:

“At Kennesaw State, we serve as a powerful example of the impact a student-centered, research-driven university education can deliver. We help students succeed through exploration, collaboration, and rigor, uniting a diverse spectrum of backgrounds and talents. At KSU, students become the individuals who people want as colleagues and leaders.”

The Kennesaw State University vision states:

“Kennesaw State will exemplify the power and promise of a student-centered, research-driven university. Authentically diverse, uniquely attainable and endlessly impactful, we will unleash the potential in every student we serve.”

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KSU outlines its values as:

•True to Ourselves: Staying genuine, guided by honesty, intention, and purpose – no matter how we change, grow, or evolve – never forgetting who we are.

•Open: Embracing the true power of openness – valuing and leveraging diverse perspectives to find better solutions and gain an edge.

•Elevational: Raising trajectory – chasing, creating, pursuing, building.

•Student-Inspired: Fueling aspiration and delivering pathways – enabling students to stretch and strive, embrace a dream, and create actionable plans.

•Promise-Fulfilling: Being committed and ready – making promises we can keep to fuel opportunity for every student and spark economic growth for the region.

•Impact-Generating: Delivering a difference – impacting individuals and communities for positive change.

KSU’s branding strategy includes its Find Your Wings campaign, which features a set of owl wings positioned outside the new logo. The wings will be featured throughout the campaign.

KSU's Find Your Wings campaign will be featured throughout the school year. Credit: Kennesaw State University Credit: Kennesaw State University

"The notion of Find Your Wings really expresses our goals and values of making this a place where students, who are the center of our universe, find their inspiration, find their passion, find the things that will drive them to move forward to accomplish their hopes and dreams,” Whitten said.

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