Updated designs show a new look for a proposed five-story building at South Clinton Avenue and East Broad Street on the old Midtown block.

The $24 million building, to be anchored by Butler/Till, will be co-owned by the media services company and developer Buckingham Properties.

Plans are to break ground this spring, with the potential for initial site work and earth moving to get underway as soon as February, said Buckingham Chairman Ken Glazer.

Planning has been in the works for several years, and designs have gone through multiple iterations. The combination of the hemmed-in corner, with an existing parking garage beneath, presented challenges and limited what building height was possible.

Earlier designs showed more of a glass facade and, more recent, a different exterior color scheme involving more red and tan.

Take a look:Latest renderings show new look for proposed Midtown building

Butler/Till will relocate its headquarters from Henrietta to downtown, bringing 160 full-time employees and an expectation to add 78 more in the next five years. The company will take part of the first, and all of the second and third floors.

That leaves the opportunity for retail and restaurants in the remaining street-level space. Upper floors will be filled with 28 studio, one- and two-bedroom apartments. Separate roof decks will be accessible to Butler/Till employees and residents.

The company this week announced President Kimberly Jones is taking the reins as CEO, part of a reshuffling of its leadership team to allow for more agile decision-making as the company continues to expand. Jones joined the company 10 years ago when there were 56 employees. She became president in 2015.

Butler/Till's move came down to space, as the company eyed its future growth. That discussion began more than a year ago, and quickly focused on downtown while working with Buckingham, which has been its landlord in Henrietta, Jones said.

Talk of the company anchoring the building surfaced last April, when Buckingham submitted an early project description to the city.

"We really want to be part of Rochester’s, I want to say, resurgence," Jones said. "There is a renaissance going on downtown. And I think it takes growing, vibrant, young companies like ours to really make it happen. ... Having a younger workforce that wants to stay and play and live downtown is important."

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The company, which began as a media buying and planning company has grown into assisting businesses with all forms of marketing communications. That expansion has translated to seven new hires just since Jan. 1, Jones said, adding that she expects to add about 30 new employees by year end.

Butler/Till is employee-owned, and Jones said having equity in the headquarters building was important when it came to deciding where to invest the company's earnings.

The company also has an office in New York City, and employs more than 170 in total. Sixty-five percent of the workforce is female, a statistic touted by the firm, which also notes its certification as a Certified B Corporation, denoting a high standard of social responsibility, balancing profits and purpose.

On Thursday, the company won the ATHENA Organizational Award presented by the Greater Rochester Chamber of Commerce and its Women’s Council. The award goes to a woman-owned or woman-led business "that creates a culture encouraging women employees to achieve their full leadership potential and supports leadership development opportunities for women and girls in the community."

BDSHARP@Gannett.com