Douyu has signed a one-year deal with Paris Saint-Germain as a jersey sponsor of its Dota 2 team.

PSG partnered with Chinese Dota team LGD Gaming in April, rebranding the team as PSG.LGD.

Several esports organizations have acquired new sponsors ahead of Dota 2’s world championship, The International.

Soccer club Paris Saint-Germain (PSG) has signed a one-year sponsorship deal with Chinese livestreaming platform Douyu for its Dota 2 team. Douyu’s logo will appear on the team’s jerseys, starting with The International 2018 later this month. PSG’s men’s soccer team and FIFA esports team recently completed a Summer tour in Asia, during which the Douyu sponsorship was agreed upon.

In April, PSG partnered with Chinese gaming organization LGD Gaming to rebrand the latter’s Dota 2 squad as PSG.LGD. The team’s jerseys bear the combined branding of both organizations, but sport PSG’s colors.

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[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]The International is a prominent fixture on the esports calendar, due in large part to the tournament’s massive prize pool. [/perfectpullquote]

Douyu is one of the largest streaming platforms in China, and has received repeated investments from tech giant Tencent Holdings . The company is reportedly looking to raise $600M to $700M in a planned U.S. IPO. This follows a $180M IPO from competitor Huya earlier this year.

Earlier this month, PSG.LGD signed a one-year sponsorship deal with Monster Energy. These are just two of several Dota 2-specific agreements announced ahead of the game’s biggest event of the year, The International. OpTic Gaming’s Dota roster now has a deal with esports betting platform VKGame. Russian organization Virtus.pro , which won more Dota 2 Major Championships in the 2017/2018 season than any other team, also signed betting company, Pari-Match, and will wear new jerseys that match the colors of its recent sponsor, Russian telcom MegaFon.

The International is a prominent fixture on the esports calendar, due in large part to the tournament’s massive prize pool. With partial support from player crowdfunding through in-game purchases, this year’s prize pool has exceeded $23M, with over a week remaining before the tournament begins.