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The OSPCA is investigating animal cruelty allegations against a dog sledding company after complaints were made on social media.

“Concerns relating to a dog sled operation in central Ontario have been reported to the Ontario SPCA and we are following up accordingly,” OSPCA spokesman Kallie Milleman said.

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“The society takes all reported concerns of animal cruelty seriously. We want to assure the public that the protection and care of the dogs is our top priority.‎ As this is an ongoing investigation, the details we can provide are limited in order to maintain the integrity of the investigation.”

The dogs belong to Windrift Adventures, located in the Barrie area. A Toronto-based booking company — Toronto Adventures Inc. — directed customers to the company, which provides dog-sledding trips.

Dylan Blake of Whitby wrote on Facebook on Sunday that the conditions of the dogs were “cruel and sickening.”

He said dogs chained to posts looked “sick and starving.”

Fern Levitt made a documentary of dog sledding in 2016 that included the treatment of the dogs.

“I went dog sledding and went behind the scene to see if there were any puppies to play with. I saw dogs that were chained and sick, so I made a documentary of the commercial sled dog industry to make people aware how these dogs are treated,” Levitt said.

kconnor@postmedia.com