"Stay thirsty, my friends," the most interesting man in the world is coming to Tampa to tend bar on Friday.

Jonathan Goldsmith, the face that launched a thousand memes, will be slinging cocktails at Tampa's trendy Hall on Franklin, the food hall announced on its Facebook page Tuesday.

RELATED: Tampa's Hall on Franklin is a new trendy model for dining.

The veteran actor played "the most interesting man in the world" in a 10-year run of the popular (and parodied) commercials for Dos Equis beer.

The commercials featured a debonair gentlemen with a voiceover informing viewers of traits like, "Both sides of his pillow are cool," and that, "He is the only man to ever ace a Rorschach test." He performed feats such as freeing a bear from a trap or parallel parking a train. Because, the voice intones, "He is the most interesting man in the world."

The meme caught fire (and the beer company saw double-digit sales increases) with his signature sign off, "I don't always drink beer. But when I do, I prefer Dos Equis." Each commercial ends with his huskily imploring: "Stay thirsty, my friends."

His run may have ended in 2016, but he remains a popular figure and will be guest bartending Friday from 9 p.m. to midnight at the food hall, which is a collective of a variety of restaurants and venders at 1701 N Franklin St., Tampa.

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