To be clear, it's the same hardware as the existing Galaxy Tab 4 7.0, which is to say it's exceptionally small, even for a 7-inch tablet. In fact it doesn't appear to be that much larger than your average e-reader. To give you some perspective, an executive stashed the device inside his suit pocket during an onstage demo -- something this editor would never dream of trying with a Nexus 7. All told, it's only 0.35-inch thick, so it's quite the svelte little device.

Obviously, though, content is king here. The company is including what it claims is $200 in free content with the latest Nook. You'll get copies of Freakonomics, The Wanderer, and I Am Number Four, along with trial subscriptions of Sports Illustrated and Cosmo among others. Oh, and free episodes of shows like Orphan Black and Veep. We'll be testing one out in the coming days but in the meantime, stay tuned for our hands-on post.

Update: Our hands-on post is up, complete with photos and video. Check it out here!

Dana Wollman contributed to this report.