Kaepernick & Co. continue their anthem protest, but Americans don’t notice because… they’re NOT watching. Will the NFL allow them to continue their protest if ratings keep falling?

For the third consecutive week, ratings for the National Football League (NFL) have plummeted, as players continue anti-American protests during the playing of the national anthem. This week’s drop-off also coincided with the Monday broadcast of the first presidential debate between Republican nominee Donald Trump and Democrat nominee Hillary Clinton.

Ratings for Sunday Night Football featuring the Chicago Bears and Dallas Cowboys scored a 12.9 Nielsen rating, down from the game’s 13.7 rating last week. Week two, in turn, was down from week one’s 13.9 rating, according to Sports Business Daily. Ratings also dropped more than they did during week three a year ago for the slate of midday regional games, falling by 18 percent.

Monday Night Football performed even worse. Monday’s game between the Atlanta Falcons and the New Orleans Saints received a low 5.7 rating, a 38 percent plunge from week three of last year.

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Notably, the game was competing against the first presidential debate between Trump and Clinton, an event that earned the biggest debate audience in U.S. political history. According to CNN Money, the September 26 debate brought in more than 80 million viewers.

Read more: Breitbart