Amazon.com is bringing Showtime, Starz, AMC and dozens of other video providers to Prime members through a new streaming subscription program.

With the Streaming Partners Program, Prime members can add video subscriptions to their memberships and will get free trials, self-service cancellation of any subscription and special Prime member pricing. Showtime and Starz are $8.99 a month.

Amazon said the program enables video providers to reach the tens of millions of Prime members who pay an annual fee of $99 for perks such as free two-day shipping, free streaming of movies and TV shows and unlimited photo storage.

The Seattle-based Internet company said video providers would benefit from access to a deep streaming audience and that Amazon would handle all customer service, billing and subscriber acquisition.


It said viewers, meanwhile, will get free trials on all subscriptions, the latest episodes of shows available simultaneously with their broadcast and a more convenient way to manage their streaming subscriptions.

“The way people watch TV is changing, and customers need an easier way to subscribe to and enjoy multiple streaming subscriptions,” said Michael Paull, vice president of digital video at Amazon. “With the Streaming Partners Program, we’re making it easy for video providers to reach highly engaged Prime members, many of whom are already frequent streamers, and we’re making it easier for viewers to watch their favorite shows and channels.”

Showtime said it would offer all of its original series, plus its exclusive sports, documentaries and movies.

“By marrying Showtime with the powerhouse retail capabilities of Amazon, we continue to greatly expand our footprint, making sure our service is available to new subscribers whenever and however they want to watch us,” said David Nevins, president of Showtime Networks.


Twitter: @byandreachang

