"I was watching live with some other female engineers and we were so excited about the launch and all watching together and commenting back and forth in excitement," Sara Chipps, the founder of Jewelbots , wearables that teach kids how to code, told Refinery29. That energy disappeared when the group saw the shot of the cheering room of employees. But for Chipps, the moment also reiterated the importance of getting more women involved in STEM from a young age.