Mobile Innovation Strategy

In a recent article in the Wall Street journal , it was mentioned that the word “innovation” is badly used by businesses.

“Competitiveness” is often misunderstood as “Innovation”. Does “Innovate” mean just “stay competitive”?

Is your innovation going to be building the next “iPod” or the next “pop-tart”.

Whether you are an enterprise or a small startup or a SMB, it’s critical to have a good mobile innovation strategy that aligns with your long term vision to provide the best Return on Investment (ROI). Developing a mobile app is altogether a different ball game than building a website or a web application. Doing too much in too little time is a bad recipe. It’s important to have an incremental “Go To Market” strategy to better understand user adoption and prioritize future releases.

In today’s world the key differentiating factor is having that innovation element in the solution that you provide to your customers. In the mobile space, Innovation doesn’t have to be an idea that comes out of an Million $ brainstorming session. Innovation means listening to your customers and producing things of value. Creatively addressing customers’ small pain points is an innovation in itself. Building and integrating simple usable features in the mobile app would be much appreciated by the customers. For e.g., showing your company address on the map with directions, creating a reminder on the calendar for the event, creating an entry for the contact with all details populated is all some form of innovation that makes your mobile app

very usable.

Contact Us so we can help you to add the “innovation factor” in making your strategy an “innovation strategy” and making your mobile app more meaningful to your customers