The National Rifle Association on Saturday called Yeti unsportsmanlike for cutting ties with the pro-gun group, the Hill reports.

“That certainly isn't sportsmanlike,” the NRA said in an email to its members. “In fact, YETI should be ashamed. They have declined to continue helping America's young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs."

Yeti, though, on Monday said it told the NRA a few weeks ago it was simply "eliminating a group of outdated discounting programs."

Several companies have announced they would no longer do business with the NRA following the mass shooting in Parkland, Fla., where gunman Nikolas Cruz used an AR-15 semi-automatic rifle to kill 17 and injure 14 on Feb. 14. But Yeti said it is "unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment."

“When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation. These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20," Yeti spokesperson Christine Carter told Newsmax.

"Further, the NRA-ILA stated in that same public communication that “[YETI has] declined to continue helping America’s young people enjoy outdoor recreational activities.” Nothing is further from the truth. ... From our website to our film footage and from our social media posts to our ambassadors, YETI has always prominently featured hunters pursuing their passions. Moreover, YETI is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.”