This is Memo. Memo runs far, and Memo runs fast. And somehow, he gets faster with age. “Surprise for me too.” Today, Memo is one of the top 10 runners in the world for his age group. He’s also a porter in an apartment building in Queens, New York. We’ll come back to that later. Memo believes in three things: Hard work, never giving up, and — Fine. Two things. The American fitness industry is worth over $30 billion a year. That’s a lot of fancy gear and gym memberships. But Memo doesn’t believe in gadgets. This is Memo’s heart monitor. This is Memo’s gym. This is Memo’s nutrition plan. And this is Memo’s locker. Memo doesn’t believe in swanky gyms or boutique-y yoga studios. He doesn’t believe in self-promotion, even though there would be a lot to promote. You know what Memo really believes in? Memo believes in running. In Santa Ana Cotapec, where Memo grew up, he was an average runner on a pretty average team. And Memo lived a pretty average life for a kid in that town. Memo crossed the border illegally at age 15. He did find work in America, in a kitchen and as a bike messenger. And he ran his first marathon in 1995. A year later, he was arrested and sent to jail. In 2005, Memo passed his citizenship test and became an American citizen. By 2019, he became a top-10 runner globally in his age group and the second-fastest American in his age group. Now Memo works in Rego Park as a porter. “I made those signs. “Memo took them down one by one. “He doesn’t like to advertise how great of a runner he is.” On November 3rd, Memo will take the day off to run the New York City Marathon. He’s on track to run faster than ever. Memo reminds us that we’re being sold and packaged something that’s free. Achievement doesn’t come from a sports brand or the latest high-tech gizmo. Just ask Memo. He believes in just three — “Two!” Right, two things. That’s the Memo method.