Director Kunihiko Ikuhara (Revolutionary Girl Utena, Penguindrum, several Sailor Moon television series) teased on Sunday that he will debut a promotional video for his new anime at a discussion event on March 23. The event will be held at the Revolutionary Girl Utena Art Exhibition in Tokyo in the evening. It will have two half-hour sessions which can hold a total of 200 attendees.

Ikuhara's last anime project, Penguindrum , premiered in 2011. A website for the "Kunihiko Ikuhara/Penguinbear Project" launched in 2012 with the tagline "Find out, without getting caught in that clear storm." The website has since promoted an upcoming manga adaptation of Penguindrum .