Spider-Man India

"This project is truly what we call a 'transcreation,' where we actually reinvent the origin of a property like Spider-Man so that he is an Indian boy growing up in Mumbai and dealing with local problems and challenges. We have always believed that the superhero relates to a 'universal psyche' already firmly established in India through centuries of mythological stories depicting gods and heroes with supernatural abilities …"

Sharad Devarajan

President and CEO, Gotham Entertainment Group

www.newsarama.com

My Morning With Inventor Danny Hillis

"He took me to a small room … at the far end of which stood one of those classic red English phone booths. We stepped inside - a bit cramped - and Danny lifted the receiver and dictated a passphrase of some sort. Presto - the rear wall of the booth opened, and we stepped into - nerdvana.

"From a cramped phone booth into massive pure-white-lit space two-stories high … To one side stood the Terminator-like skeleton of a forty-foot dinosaur, its 15-foot pneumatic legs gleaming and exposed. Nearly blending into the walls, itself painted movie-set white, was a tricked out Hummer-like RV refitted as a communications/command center … It's Willy Wonka's chocolate factory for geeks."John Battelle

Visiting professor, UC Berkeley

www.battellemedia.com

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