Sky's 4K player has been a long time coming. Originally known internally as "Project Ethan," the box will play a major part in its battle against BT, which has already made inroads into its sporting coverage over the past couple of years. While BT's Ultra HD box relies on YouView, SkyQ will be more customised, which includes Netflix-like navigation that makes it easier to view live TV but also on-demand content.

While Sky may possibly be only a little late to market with its own 4K box, the launch of the device was originally scheduled for next year. However, with the rise of BT and increased competition from other TV providers, the company decided to hasten its release. There's no word on exactly when we'll see SkyQ or whether Sky is ready to deliver Ultra HD content, but we'll likely find out more as the company prepares for the kick-off of the Premier League season.