During a recent taping of The Daily Show, Jon Stewart's guest, Jon Hamm, received a text message on his Apple Watch. I attended a taping of The Daily Show just last month, and attendees have to keep their cellphones off. I guess that doesn't apply to celebrity guests! Stewart noticed his guest's notification about five minutes into the interview and spent some time ribbing Hamm about it. I half-expected him to reply to the sender with an audio recording by the two Jons. Whether Hamm had his iPhone in the dressing room nearby, or on his person, it was a great example of how convenient the Apple Watch can be. The wearer can choose to ignore the notice, or respond with voice either as an audio recording or trasncribed via Siri, or select from assorted preconfigured messages.

I really like the Apple Watch's ability to provide canned responses based on the subject of the text. For example, if my wife sends a message asking "Do you want pizza or Chinese for dinner?" the Apple Watch could offer buttons for "Pizza," "Chinese," or other. There's no need to feel disappointed that I don't have a keyboard on the watch. Most reply options are good enough, and if not, there's Siri and voice recognition.

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This reminds me of the time Shaquille O'neal was on a live sports broadcast and his phone started ringing. Shaq is a big app enthusiast and I can understand him not wanting to leave his phone in the greenroom, but that's what the mute switch is for. Instead of muting his phone, he chucked it across the room, likely shattering it. There's nothing subtle about Shaq! An Apple Watch might have saved the day. And Apple got a lot of free publicity from Hamm's use of the Apple Watch.