Images are critical. Whether it is marketing banners, product images or logos, it is impossible to imagine a website without images. Sadly though, images are often heavy files making them the single biggest contributor to the page bloat. According the HTTP Archive’s State of Images report, the median page size on desktops is 1511 KB and images account for nearly 45% (650 KB) of that total.

That said, it’s not like we can simply do away with images. They’re too important to the overall user experience. Instead, we need to make our web pages load really fast with them. In this guide, we will cover all of the ins and outs of lazy loading images, a technique that helps improve the time it takes for a web page to load by deferring image loads until they are needed.

This post does a great job of covering the subject of lazy loading in detail and all the considerations, tooling, tech, etc. But it was written just before native lazy loading start becoming a thing, so when figuring out your solution to implement, you’d probably be smart to incorporate native lazy loading into it: A Native Lazy Load for the Web

Tips for rolling your own lazy loading

Before we dive right in, here is a sample video that demonstrates the concept. In short, a gray placeholder box is rendered on the page until it scrolls into view—at which point the actual image loads in place of the box.

Chapter 1: What is Lazy Loading?

We often associate the word “lazy” with avoiding work as long as possible, or the sheer act of wanting to do nothing at all.

Similarly, lazy loading defers the loading of resources on the page as long as they are not needed. Instead of loading them right away, which is what normally happens, we allow them to load later.

Lazy Loading is a set of techniques in web and application development that defers the loading of resources on a page to a later point in time—when those resources are actually needed instead of loading them up front. These techniques help in improving performance, better utilization of the device’s resources and reducing associated costs.

The technique of lazy loading can be applied to just about any resources on a page. For example, even a JavaScript file can be held back if it is best not to load it initially. Same deal for an image—load it when we need it.

We will stick to lazy loading images in this guide, but it’s good to know it can be applied to other assets.

Chapter 2: Why Lazy Load at All?

If the user never scrolls to the point of the page that contains the image, then the user will never see that image. It also never loads in the first place because, hey, it was never needed.

You may already start to see how this benefits both you and the user. Here are two of the advantages we get with lazy loading.

Performance Gains

The obvious benefit is that we get smaller web pages that load faster. Lazy loading reduces the number of images that need to be loaded on a page up front. Fewer image requests mean fewer bytes to download. And fewer bytes to download means the page renders faster than if those bytes and requests were being made.

This ensures that any device on any network is able to download and process the remaining resources much faster. Hence, the time from request to render becomes smaller and the page becomes usable much earlier. Win-win!

Cost reduction

The second benefit is for you as a website administrator. Cloud hosting services, like Content Delivery Networks (CDNs) or web servers or storages, deliver images (or any asset for that matter) at a cost based on the number of bytes transferred. A lazy loaded image may never get loaded if the user never reaches it. Thus, you may reduce the total bytes delivered on the page and ultimately save yourself a few pennies in the process. This is especially true for users that instantly bounce off a page or interact only with the top portion of the content.

The reduction in bytes transferred from your delivery network or server reduces delivery costs. This will become more apparent as we explore lazy loading in the coming sections.

Just how much will you save? You can find out which images are a candidate for lazy loading and how many bytes you can save on the initial page load by using the Google Lighthouse audit tool. This has a section dedicated for offscreen images. You can also use ImageKit’s website analyzer to identify if your website uses lazy loading or not apart from other critical image related optimizations on your page.

Lazy loading is critical not only to good performance but also to deliver a good user experience. Since combining performance and user experience with lazy loading is important and challenging, we will continue to address this topic in more detail throughout this guide after we have looked at different ways to lazy load images.

Chapter 3: Lazy Loading Techniques for Images

There are two common ways that we load images to a page: the <img> tag and the CSS background-image property. We will first look at the more common of the two, the <img> tag and then move to CSS background images.

Lazy loading images in an image tag

Let’s start with the typical HTML markup for an image:

<img src="/path/to/some/image.jpg" />

The markup for lazy loading images is pretty similar.

Step one is to prevent the image load up front. The browser uses the src attribute of the tag to trigger the image load. It doesn’t matter if it is the first or the 1,000th image in your HTML. If the browser gets the src attribute, it will trigger the image to be downloaded, regardless of whether it is in or out of current view.

To defer the load, put the image URL in an attribute other than src . Let’s say we specify the image URL in the data-src attribute of the image tag. Now that src is empty and the browser won’t trigger the image load:

<img data-src="https://ik.imagekit.io/demo/default-image.jpg" />

Now that we’re preventing the image from loading, we need to tell the browser when to load it. Otherwise, it will never happen. For this, we check that as soon as the image (i.e. its placeholder) enters the viewport, we trigger the load.

There are two ways to check when an image enters the viewport. Let’s look at both of them with working code samples.

Method 1: Trigger the image load using Javascript events

This technique uses event listeners on the scroll , resize and orientationChange events in the browser. The scroll event is pretty clear cut because it watches where the user is on a page as scrolling occurs. The resize and orientationChange events are equally important. The resize event occurs when the browser window size changes, whereas orientationChange gets triggered when the device is rotated from landscape to portrait, or vice versa.

We can use these three events to recognize a change in the screen and determine the number of images that become visible on the screen and trigger them to load accordingly.

When any of these events occur, we find all the images on the page that are deferred and, from these images, we check which ones are currently in the viewport. This is done using an image’s top offset, the current document top position, and window height. If an image has entered the viewport, we pick the URL from the data-src attribute and move it to the src attribute and the image will load as a result.

Note that we will ask JavaScript to select images that contain a lazy class. Once the image has loaded, we’ll remove the class because it no longer needs to trigger an event. And, once all the images are loaded, we remove the event listeners as well.

When we scroll, the scroll event triggers multiple times rapidly. Thus, for performance, we are adding a small timeout to our script that throttles the lazy loading function execution so it doesn’t block other tasks running in the same thread in the browser.

Here is a working example of this approach.

See the Pen Lazy loading images using event handlers – example code by ImageKit.io (@imagekit_io) on CodePen.

Note that the first three images in this example are loaded up front. The URL is present directly in the src attribute instead of the data-src attribute. This is essential for a good user experience. Since these images are at the top of the page, they should be made visible as soon as possible. There’s no need to wait for JavaScript to load them.

Method 2: Trigger the image load using the Intersection Observer API

The Intersection Observer API is relatively new. It makes it simple to detect when an element enters the viewport and take an action when it does. In the previous method, we had to bind events, keep performance in mind and implement a way to calculate if the element was in the viewport or not. The Intersection Observer API removes all that overhead by avoiding the math and delivering great performance out of the box.

Below is an example using the API to lazy load images. We attach the observer on all the images to be lazy loaded. Once the API detects that the element has entered the viewport, using the isIntersecting property, we pick the URL from the data-src attribute and move it to the src attribute for the browser to trigger the image load. Once this is done, we remove the lazy class from the image and also remove the observer from that image.

See the Pen Lazy loading images using IntersectionObserver – example code by ImageKit.io (@imagekit_io) on CodePen.

If you compare the image loading times for the two methods (event listeners vs. Intersection Observer), you will find that images load much faster using the Intersection Observer API and that the action is triggered quicker as well— and yet the site doesn’t appear sluggish at all, even in the process of scrolling. In the method involving event listeners, we had to add a timeout to make it performant, which has a slightly negative impact on the user experience as the image load is triggered with a slight delay.

However, like any new feature, the support for Intersection Observer API is not available across all browsers.

This browser support data is from Caniuse, which has more detail. A number indicates that browser supports the feature at that version and up. Desktop Chrome Firefox IE Edge Safari 58 55 No 16 12.1 Mobile / Tablet Android Chrome Android Firefox Android iOS Safari 85 79 81 12.2-12.4

So, we need to fall back to the event listener method in browsers where the Intersection Observer API is not supported. We have taken this into account in the example above.

Chapter 4: Lazy Loading CSS Background Images

A common background image in CSS:

.my-class { background-image: url('/path/to/some/image.jpg'); /* more styles */ }

CSS background images are not as straightforward as the image tag. To load them, the browser needs to build the DOM tree as well as the CSSOM tree to decide if the CSS style applies to a DOM node in the current document. If the CSS rule specifying the background image does not apply to an element in the document, then the browser does not load the background image. If the CSS rule is applicable to an element in the current document, then the browser loads the image.

Huh? This may seem complex at first, but this same behavior forms the basis of the technique for lazy loading background images. Simply put, we trick the browser into not applying the background-image CSS property to an element, till that element comes into the viewport.

Here is a working example that lazy loads a CSS background image.

See the Pen Lazy Loading background images in CSS by ImageKit.io (@imagekit_io) on CodePen.

One thing to note here is that the JavaScript code for lazy loading is still the same. We are still using the Intersection Observer API method with a fallback to the event listeners. The “trick” lies in the CSS.

We have an element with ID bg-image that has a background-image . However, when we add the lazy class to the element, we can override the background-image property by setting the value of it to none in the CSS.

Since an element with an ID and a class has higher specificity in CSS than an ID alone, the browser applies the property background-image: none to the element initially. When we scroll down, the Intersection Observer API (or event listeners, depending on which method you choose) detects that the image is in the viewport, it removes the lazy class from the element. This changes the applicable CSS and applies the actual background-image property to the element, triggering the load of the background image.

Chapter 5: Creating a Better User Experience With Lazy Loading

Lazy loading presents a great performance benefit. For an e-commerce company that loads hundreds of product images on a page, lazy loading can provide a significant improvement in initial page loads while decreasing bandwidth consumption.

However, a lot of companies do not opt for lazy loading because they believe it goes against delivering a great user experience (i.e. the initial placeholder is ugly, the load times are slow etc.).

In this section, we will try to solve some concerns around user experience with lazy loading of images.

Tip 1. Use the Right Placeholder

A placeholder is what appears in the container until the actual image is loaded. Normally, we see developers using a solid color placeholder for images or a single image as a placeholder for all images.

The examples we’ve looked at so far have used a similar approach: a box with a solid light gray background. However, we can do better to provide a more pleasing user experience. Below are some two examples of using better placeholders for our images.

Dominant Color Placeholder

Instead of using a fixed color for the image placeholder, we find the dominant color from the original image and use that as a placeholder. This technique has been used for quite some time by Google in its image search results as well as by Pinterest in its grid design.

Pinterest uses the dominant color of the image as the background color for image placeholders. (Source)

This might look complex to achieve, but Manuel Wieser has an elegant solution to accomplishing this by scaling down the image to down to a 1×1 pixel and then scale it up to the size of the placeholder—a very rough approximation but a simple, no-fuss way to get a single dominant color. Using ImageKit, the dominant color placeholder can be obtained using a chained transform in ImageKit as shown below.

<!-- Original image at 400x300 --> <img src="https://ik.imagekit.io/demo/img/image4.jpeg?tr=w-400,h-300" alt="original image" /> <!-- Dominant color image with same dimensions --> <img src="https://ik.imagekit.io/demo/img/image4.jpeg?tr=w-1,h-1:w-400,h-300" alt="dominant color placeholder" />

The placeholder image is just 661 bytes in size compared to the original image that is 12700 bytes—19x smaller. And it provides a nicer transition experience from placeholder to the actual image.

Here is a video demonstrating how this effect works for the user.

See the Pen Dominant color placeholder – Lazy loading images using IntersectionObserver – example code by ImageKit.io (@imagekit_io) on CodePen.

Low Quality Image Placeholder (LQIP)

We can extend the above idea of using a dominant color placeholder further. Instead of using a single color, we use a very low-quality, blurred version of the original image as the placeholder. Not only does it look good, but it also gives the user some idea about what the actual image looks like and the perception that the image load is in progress. This is great for improving the perceived loading experience. This technique has been utilized by the likes of Facebook and Medium.

LQIP image URL example using ImageKit:

<!-- Original image at 400x300 --> <img src="https://ik.imagekit.io/demo/img/image4.jpeg?tr=w-400,h-300" alt="original image" /> <!-- Low quality image placeholder with same dimensions --> <img src="https://ik.imagekit.io/demo/img/image4.jpeg?tr=w-400,h-300,bl-30,q-50" alt="dominant color placeholder" />

The LQIP is 1300 bytes in size, still almost 10x smaller than the original image and a significant improvement in terms of visual experience over any other placeholder technique.

Here is a video demonstrating how this effect works for the user.

See the Pen LQIP placeholder – Lazy loading images using IntersectionObserver – example code by ImageKit.io (@imagekit_io) on CodePen.

It is clear that using either dominant color or LQIP placeholders provides a smoother transition from the placeholder to the actual image, gives the user an idea of what is to come in place of that placeholder, and improves loading perception.

Tip 2: Add Buffer Time for Images to Load

When we discussed different methods to trigger image loads, we checked for the point of time where the image enters the viewport, i.e. the image load is triggered when the top edge of the image placeholder coincides with the bottom edge of the viewport.

The problem with this is that users might scroll really fast through the page and the image will need some time to load and appear on the screen. Combined with throttling possibly further delaying the load, the user may wind up waiting a few milliseconds longer for the image to show up. Not great for user experience!

While we can get a pretty good user experience using the Intersection Observer API for performance and LQIP for smoother transitions, there is another simple trick that you can use to ensure that the images are always loaded completely when they enter the viewport : introduce a margin to the trigger point for images.

Instead of loading the image exactly when it enters the viewport, load it when it’s, let’s say, 500px before it enters the viewport. This provides additional time, between the load trigger and the actual entry in the viewport, for the images to load.

With the Intersection Observer API, you can use the root parameter along with the rootMargin parameter (works as standard CSS margin rule), to increase the effective bounding box that is considered to find the intersection. With the event listener method, instead of checking for the difference between the image edge and the viewport edge to be 0, we can use a positive number to add some threshold.

See the Pen Lazy loading images with additional threshold – example code by ImageKit.io (@imagekit_io) on CodePen.

If you watch the following screencast closely, you’ll notice that the fifth image in the sequence is loaded when the third image is in view. Similarly, the sixth image is loaded when the fourth is in view, and so on. This way, we are giving sufficient time for the images to load completely and, in most cases, the user won’t see the placeholder at all.

If you didn’t notice earlier, in all our examples, the third image ( image3.jpg ) is always loaded up front, even though it is outside the viewport. This was also done following the same principal: load slightly in advance instead of loading exactly at the threshold for better user experience.

Tip 3: Avoid Content Reflow

This is another trivial point, which if solved, can help maintain a good user experience.

When there is no image, the browser doesn’t know the size it will take up. And if we do not specify it using CSS, then the enclosing container would have no dimensions, i.e. it will be read as 0x0 pixels.

When the image loads, the browser will drop it into the screen and reflow the content to fit it. This sudden change in the layout causes other elements to move around and it is called content reflow, or shifting. Michael Scharnagl goes into great depth explaining how this creates an unpleasant user experience.

This can be avoided by specifying a height and/or width for the enclosing container so that the browser can paint the image container with a known height and width. Later, when the image loads, since the container size is already specified and the image fits into that perfectly, the rest of the content around that container does not move.

Tip 4: Avoid Lazy Loading Every Image

This is a mistake that developers often make because it’s super tempting to think that deferring image loads is good all the time. But, like life itself, it is possible to have too much of a good thing. Lazy loading might reduce the initial page load, but it also might result in a bad user experience if some images are deferred when they should not be.

We can follow some general principles to identify which images should be lazy loaded. For example, any image that is present in the viewport, or at the beginning of the webpage, should probably not be lazy loaded. This applies to any header image, marketing banner, logos, or really anything that the user would see when initially landing on a page. Also, remember that mobile and desktop devices will have different screen sizes and hence a different number of images that will be visible on the screen initially. You’ll want to take the device that’s being used into account and decide which resources to load up front and which to lazy load.

Another example is any image that is even slightly off the viewport in the initial load should not probably not be lazy loaded. This is going by the principle discussed above—load slightly in advance. So, let’s say any image that is 500px or a single scroll from the bottom of the viewport can be loaded up front as well.

One more example is if the page is short. It may be just a single scroll or a couple of scrolls, or perhaps there are less than five images outside the viewport. In these cases, you can probably leave lazy loading out altogether. It would not provide any significant benefit to the end user in terms of performance and the additional JavaScript that you load on the page to enable lazy loading will offset any potential gain you get from it.

Chapter 5: Lazy Loading’s Dependency on JavaScript

The entire idea of lazy loading is dependent on JavaScript being enabled and available in the user’s browser. While most of your users will likely have JavaScript enabled, it is essential to plan for cases where it is not.

You could either show a message telling users why the images won’t load and encourage them to either use a modern browser or enable JavaScript.

Another route is to use the noscript tag. However, this approach comes with some gotchas. This question thread on Stack Overflow does a great job addressing these concerns and is a recommended read for anyone looking to address this set of users.

Chapter 6: Popular JavaScript Libraries for Lazy Loading

Since environments and implementation details can vary across browsers and devices, you might want to consider a tried and tested library for lazy loading rather than spinning something up from scratch.

Here is a list of popular libraries and platform specific plugins that will allow you to implement lazy loading with minimal effort:

Yet Another Lazy Loader: This library uses the Intersection Observer API and falls back to event-based lazy loading for browsers that do not yet support it. This is great for just about any HTML element but unfortunately does not work on background images in CSS. The good news is that it supports IE back to version 11.

lazysizes: This is a very popular library with extensive functionality. It includes support for responsive image srcset and sizes attributes and provides superb performance even though it does not make use of the Intersection Observer API.

and attributes and provides superb performance even though it does not make use of the Intersection Observer API. WordPress A3 Lazy Load: There are plenty of lazy loading WordPress plugins out there, but this one comes with a robust set of features, including a fallback when JavaScript is unavailable.

jQuery Lazy: A simple library that uses a jQuery implementation.

WeltPixel Lazy Loading Enhanced: A Magento 2 extension.

Magento Lazy Image Loader: Another Magento extension, for 1.x.

Shopify Lazy Image Plugin (paid): Enable lazy loading on a Shopify site.

Chapter 7: Testing Lazy Load

Once you have implemented lazy loading, you will likely want to check that it’s working as intended. The simplest way would be to open up the developer tools in your browser.

From there, go to Network > Images. When you refresh the page for the first time, you should only see loaded images in the list.

Then, as you start scrolling down the page, other image load requests would get triggered and loaded. You can also notice the timings for image load in the waterfall column in this view. It would help you identify image loading issues if any or issues in triggering the image load.

Another way would be to run the Google Chrome Lighthouse audit report on your page after you have implemented the changes and look for suggestions under the “Offscreen images” section.

Conclusion

We have covered a lot of ground about lazy loading images! Lazy loading—if implemented well—can have significant benefits on your site’s performance the loading performance while reducing the overall page size and delivery costs, thanks to deferring unnecessary resources up front.

So, what are you waiting for? Get started with lazy loading images now! And, if you need a little reminder of how this works, save a copy of the following infographic.