Samsung revealed its new QLED 8K TV last night in Korea, and now the US unveiling is under way.

We already heard about interesting features like its "digital butler" that will control other devices, including older stuff that can't connect to networks using an IR blaster, multitasking with picture-in-picture and the AI ScaleNet tech that streams "8K quality" video by downconverting it to 4K with the TV upscaling it again on the receiving end. To start with, it's working with Amazon Prime to upscale standard-def video to 4K.

Naturally, support for AI assistants like Samsung's Bixby is built-in, and starting this year you can choose to use Google Assistant or Amazon Alexa too. An Adaptive Picture feature recognizes the changing lighting in your room and automatically adjusts the display's settings to match. The Tizen OS also supports multitasking, with some 14 different ways to split up the screen, using side-by-side or various picture-in-picture layouts.