The kids may get excited waiting for Santa Claus on Christmas Eve but it seems parents get just as excited the next day waiting for the post-Christmas sales.

Eager shoppers waited outside major retailers from as early as midnight before they opened their doors early on Boxing Day.

Cricketing WAGs (wives and girlfriends) Lara Bingle and Rianna Ponting rang the bell to mark the opening of the David Jones Melbourne store at 6am (AEDT).

Swimming stars Ian Thorpe and Stephanie Rice did the honours in Sydney.

Ms Bingle and Mrs Ponting will be heading to the Melbourne Cricket Ground on Saturday to watch their partners Michael Clarke and Ricky Ponting play in the Boxing Day Test.