The next few weeks will be primarily focused on honing in our messaging, structuring our ad campaigns, conducting key interviews and polishing our contract in preparation for launch.

Product Development

Here are some updates directly from our dev team.

Dev Notes This week we did a deep dive with our upcoming contract and worked out dozens of small user experience challenges: - how we handle fiat conversion rates

- representing dates consistently across all timezones

- standardizing how we express ABI and Ethereum addresses

- ways to indicate blockchain progress to the user, as they wait for transactions to confirm.

- minor details like tooltips, error messaging, formatting, etc. This UX work included some big questions and design discussions: what does the perfect user flow look like, how do we make concepts like function calls via transactions clear to new users, and how do we appropriately deliver technical errors that arise from interacting with the blockchain in a user friendly way.

Spearheading Support

If you ask any crypto holder about their most frustrating experiences in the blockchain space, they’ll likely tell you a story about how ‘X’ company completely dropped the ball on support + communication.

This ranges from unanswered emails, out of date documentation, ignored support requests and a lack of meaningful two-way communication.

This is something we’ve not only noticed ourselves, but have been on the receiving end of numerous times. Needless to say, it’s incredibly frustrating. While this appears to be a trend for our industry, we can assure you that this is not the norm for the rest of the SaaS world.