Marie Cummins, who blogs about beer at Down the Hatch and is a moderator for the Chicago Craft Beer Enthusiasts Facebook page, said craft beer is clearly becoming inclusive of women. Overwhelmingly male just five years ago, beer festival crowds have become about 40 percent female, she said. And while she takes offense at the Happy Ending bottle because "it's so apparent that they're saying this beer is really for a certain segment of the population that's not me," she doesn't want to see the judgment of beer labels become too weighty.