GERMANY- HANNOVER - The web today, arguably, is under control of only a handful of players. Actually less players than a hand has fingers, namely only four dominant tech companies. There even is an acronym for them: GAFA. In case you haven‘t guessed it, this stands for Google, Apple, Facebook, Amazon.

Each has staked a claim it clearly dominates and some are trying to expand theirs into another one‘s territory. What some of these oligarchs seem to have forgotten on their ...