Alcatel Onetouch has made a name for themselves in the European market, but have been pretty scarce in America so far. Though the company has sold devices to the US in the past, they haven’t really made a huge footprint in the States. That may change soon, as Alcatel Onetouch has just announced the launch of their new e-commerce store to sell unlocked devices to consumers in the US. In the past, Alcatel has really only sold devices through carriers, so this is a big step forward for the company to really break into the US market.

The website is powered by Amazon, which gives users the opportunity to checkout using Amazon’s payment system. The store is launching with only a few devices for now, but more will be added overtime. The list of available smartphones include the Idol X+ and Idol 2 S, and the tablets currently being offered are the Pop 8 and Pop 7. All four of these devices are 4G LTE-compatible, so US consumers aren’t going to have to make many sacrifices when it comes to data connectivity.

What’s more, Alcatel plans to extend the e-commerce store to Canada sometime in Q1 2015, as well as open up availability to more European countries in the near future. Alcatel has made a name for themselves selling midrange devices at very low price points, and the company hopes their business model will catch on in America. If you’d like to get your hands on one of these devices, head to the new Alcatel Onetouch online store.

LAS VEGAS

Jan. 8, 2015

North America

Canada

[press]/PRNewswire/ — ALCATEL ONETOUCH today announced the inaugural launch of its first-ever e-commerce channel for, allowing consumers to purchase unlocked smart devices and accessories directly. Beginning today, consumers looking for affordable unlocked smart devices and accessories can visit www.alcatelonetouch.us to begin shopping in the U.S. A new e-commerce channel forwill be available later in Q1 2015.

“Launching this e-commerce channel allows us to form a more direct relationship with our customers, while providing them greater access to affordable, feature-rich technology,” said Steve Cistulli, Senior Vice President of North America for ALCATEL ONETOUCH. “Bringing our key global devices to consumers, unlocked, is a natural progression of our growth in North America and is another step we’re taking to ensure consumers have the choice and opportunity to buy the smart devices they need at affordable prices.”

This first for ALCATEL ONETOUCH in North America is an expansion of the online channel shop.alcatelonetouch.com which went live in Europe in November 2014 offering a full range of accessories for customers in the UK, France, Italy, Germany and Spain. In 2015, the European e-commerce store will expand to include other countries in Europe.

In the U.S. this new online sales channel, powered by Amazon, gives consumers the opportunity to experience the best of ALCATEL ONETOUCH’s global technology with the flexibility to choose what fits their needs best. These are the first unlocked devices and accessories offered directly to shoppers online in the U.S. by ALCATEL ONETOUCH, which includes some of our most popular smartphones and tablets. Accessories available on the webstore range from device covers and NFC tags, to 1800mAh power banks and Bluetooth headsets.

SMARTPHONES AVAILABLE INCLUDE:

IDOL X+ (4G):

5-inch Full HD IPS 1920×1080, 440 PPI capacitive touch display

2.0GHz octa-core MediaTek processor

13MP rear camera with auto-focus, LED flash, 4x digital zoom and EIS video stabilization

Ultra-slim, lightweight design, weighing only 4.5 ounces

2500mAh battery for up to 16 hours of talk time and up to 600 hours of standby time

2GB RAM / 16GB of storage (Expandable to 32GB via MicroSD)

Android 4.4 KitKat operating system

Available starting at $275 (USD)

IDOL 2 S (LTE):

5-inch (12.7 cm) HD IPS 1280 x 720 16M color display

1.2 GHz quad-core Qualcomm Snapdragon processor

8MP autofocus rear camera with LED flash and 4x digital zoom + 1.3MP HD front camera

Lightweight design, weighing only 4.4 ounces

2150mAh battery for up to 7 hours of talk time and up to 400 hours of standby time

1GB RAM / 8GB of storage (Expandable to 32GB via MicroSD)

Android 4.3 operating system

Available starting at $198 (USD)

CONNECTED TABLETS AVAILABLE INCLUDE:

POP 8 (4G):

8-inch IPS 1280×800 16M color capacitive touch display

Quad-core 1.3GHz MediaTek processor

4060mAh battery for up to 3.5 hours of gaming, 5.5 hours of video playback and 350 hours of standby time

1GB RAM / 4GB of storage (Expandable to 64GB via MicroSD)

2MP main camera with additional front facing camera

Lightweight, thin design, weighing just over 11 ounces

Available starting at $199 (USD)

POP 7 (4G):

7-inch TFT 1024×600 16M color capacitive touch display

Dual-core 1.3GHz MediaTek processor

3240mAh battery for up to 8 hours of browsing and 280 hours of standby time

1GB RAM / 8GB of storage (Expandable to 32GB via MicroSD)

2MP main camera with additional front facing camera

Lightweight, thin design, weighing just over 10 ounces

Available starting at $149 (USD)

To shop the new ALCATEL ONETOUCH web store in the U.S., or learn more about the company, visit www.alcatelonetouch.us.

About ALCATEL ONETOUCH

ALCATEL ONETOUCH is simple, unexpected, down to earth, irreverent and colorful. We believe that what makes technology smart is what you can do with it rather than what it can do.

ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation, one of the largest consumer electronics companies in the world.

ALCATEL ONETOUCH is a SMART MOVE.[/press]