Lay Zhang's many talents — which include the ability to speak Chinese, English and Korean, and years of artistry as the main dancer for EXO — add up to a unique combination he's putting to work to raise awareness for GRAMMY Festival China, coming up on April 30 in Beijing. As Promotion Ambassador for the festival, Lay will stand alongside Bravo Entertainment, China Music Vision and the Recording Academy to bring the exciting event to fruition in its inaugural year.

In addition to his role in the South Korean-Chinese boy group EXO, Lay is an actor, composer, record producer, songwriter, and author of Standing Firm At 24. Through all of his work, he has demonstrated that love is the center that motivates his personal drive.

Speaking to his solo composition "I Need You" during a Billboard interview, Lay said love "can sometimes be like a habit, but also refreshing and touching. I believe that love, from what I have felt, is being able to do even the smallest of things for your loved one thousands, if not tens of thousands, of times."

As Promotion Ambassador, Lay will lend his positive message of love to GRAMMY Festival China's multicultural footprint.

"This amazing event will be a real celebration of music and live performance," said Neil Portnow, President/CEO of the Recording Academy, "and a unique opportunity to embrace the integration of many cultures. I sincerely hope more and more music lovers in China enjoy the GRAMMYs, and share the excellence and happiness that music brings."

The debut GRAMMY Festival China will feature GRAMMY winners Daya and Macy Gray; GRAMMY nominees James Bay, Carly Rae Jepsen and OneRepublic; and GRAMMY winners Phoenix and Pharrell Williams. Chinese artists Williams Chan and Nicolas Tse also join the lineup.

Tickets are available for purchase now at www.damai.cn.

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