A vivid and appealing 1957 propaganda poster exhorting Soviet workers to “great efforts and intense labor” in pursuit of the goals of the Sixth Five-Year Plan.

The poster shows a group of four attractive and very determined-looking workers arrayed in front of the flags of the Soviet republics, apparently looking off into the distance at a glorious Socialist future. Above them is an outline map of the Soviet Union highlighting the contributions to the economy of its major cities and regions, each represented by symbols for dams, factories, mines, agriculture, and so on. Quoting Premier Nikolai Bulganin (served 1955-58), the poster exhorts the viewer: “The tasks set forth by the Party’s Central Committee in the sixth Five-Year Plan are enormous. They will require great efforts and intense labor on the part of the party and all of the people.”

The Sixth Five-Year Plan was one of 13 such centralized plans for economic growth launched by the Soviet Union. Launched in 1956 by Stalin’s successor Nikita Kruschev, it contrasted with earlier efforts in placing significant emphasis on consumer goods. It was soon deemed infeasible and replaced a Seven-Year Plan for 1959-65.

According to a note below the imprint, the posters were printed in a run of 100,000 and priced at 1 ruble.