Earlier this week, Apple announced its plans to double down on user privacy by implementing certain updates to Apple devices and third-party applications.

One such update included a ‘login with Apple’ option for all applications. In a recent update, it was revealed that Apple is now demanding third-party app developers to include the Apple login button on top of that of Facebook and Google.

The company put forward an explanation saying that the Apple login will prevent other companies, specifically Google and Facebook, from tracking users’ in-app activities. It is also said that the Apple login will generate a random email address, preventing users’ real email addresses from being revealed to the application.

The press release about Apple requiring the login option to be on top stated that its login button ‘will be required as an option for users in apps that support third-party sign-in’ when it is commercially available later this year.

Apple Login Not Yet a Formal Requirement

For app developers, it is not mandatory to place the Apple login above that of Google and Facebook as no such rule has yet been mentioned in the formal requirements to pass the App Store review. However, developers are sure that complying with that requirement will help them gain easier approval for their applications.

Users are most likely to log in or sign up using the button that is available on the top. This is a reason enough for Apple to want its login button to be placed on top of Google or Facebook.

It is still quite unclear whether Apple is actually doing this only for its users’ data privacy, or has it got a hidden goal to achieve — something like creating a monopoly. Such suspicions are all the more strengthened owing to the fact that the antitrust regulators are eyeing Apple for an antitrust review.

Fight for Data and Power

It is rightly said that in a world that so heavily relies on data and information, the most powerful weapon someone can have is data.

Recently, we saw many tech giants being dragged to court for tracking, recording, storing, and selling our data without asking for permission, or even caring to inform us. Thankfully, these cases made people more aware of their digital identity and footprint, as well as the data they generate while using the internet.

This has led to more people believing in the development of blockchain technology that has so far proved quite trustworthy in terms of providing user privacy. Almost every game, every browser, every social media platform, and other all applications built over the blockchain puts user privacy to the forefront and deals with it quite transparently.

While the competition to stay ahead of each other exists in the blockchain industry as well, it is not at the cost of putting down others.

Why do you think is Apple stressing on developers to keep its login option above Google and Facebook? Do you think there’s more to it than what appears to the naked eye? Let us know your thoughts in the comments below.