When Twitter users reported Trump’s tweet (Vive la résistance!) to the company yesterday, they were told in response that there was “no violation of the Twitter rules.” Twitter confirmed to Mashable that Trump’s “nuclear button” tweet “did not violate our terms of service,” and referenced the rule that “you may not make specific threats of violence or wish for the serious physical harm, death, or disease of an individual or group of people.”

Of course, Trump had done just that—and then some. He had made a rather specific threat of nuclear war against North Korea. He’d rightfully triggered international panic, for while he may act like he’s starring in some bizarro mass-market movie about the presidency, he is indeed the real president of the United States, and his war of words—even when they play out in 280 characters or less—have the potential to provoke very real and very scary consequences. In continuing to provide a home for such life-threatening lunacy, Twitter is now about as complicit as Ivanka “advocate for women’s economic empowerment” Trump lauding her father’s rollback of equal pay measures.

How can the company justify it? Twitter’s self-interest could not be more bald: Trump drives millions of people to the platform; he thrusts it into the news cycle on a daily basis, plastering it on cable and online (like this very article). He has cemented the sharing service as a must-check for the daily digital diet of millions across the globe. Twitter doesn’t want to bite the bloated orange hand that feeds it. When asked—the last time Trump hinted at war with North Korea and taunted Kim Jong-un as “Little Rocket Man”—why it had not suspended the president’s account, Twitter stated it considers multiple factors in deciding whether tweets violate its terms of service: “Among the considerations is ‘newsworthiness’ and whether a tweet is of public interest.”

It’s a problematic explanation, because for as long as Trump, as the president of the United States, is allowed to tweet, whatever he tweets will be a matter of public interest. But what happens when public interest veers into public danger? Whether or not Trump leads us into a deadly nuclear war is certainly interesting, but being the platform that regularly hosts his reckless rhetoric is now a stain on Twitter. Because as the The Atlantic also darkly points out, Trump’s nuclear warmongering could “literally end human civilization.” That means Twitter, too.

Twitter’s strategy is already haunting the medium, as protesters projected “@Jack is #complicit” onto Twitter’s headquarters in San Francisco this week, demanding CEO Jack Dorsey either resign or oust Trump from Twitter. “[Dorsey] endangers the world and allows Trump to break his company’s own terms of service to do it,” a Resistance SF spokesperson told Newsweek. “Jack Dorsey brought 280 characters to Twitter, but what we need more is a Twitter CEO with more character.”