A great portion of America, and, truly, much of humanity, struggles with obesity. Most of us want freedom from this weight that is holding us back from our potential. Yet, often all it takes to start a healthy lifestyle is a new habit: all the more amplified when friends and rewards join the incentives to achieve betterment.

Pokemon Go is sweeping the world. It's an augmented reality app that makes it a delight to go outside. One of the ways to be successful at the game is to 'hatch' eggs, by simply walking. It's a wonderful asset to the game's mechanic that encourages outdoor activity and time spent just moving.

However, for many of us walking can be difficult. Especially at distances needed to achieve consistent life change.

So, I'm suggesting that Pokemon Go adds an Apple Watch (or Fitbit, etc) app (or feature) that tracks heart rate and calories burned to allow users to make progress hatching eggs, catchin' 'em all, and having fun.

For example, if an egg currently takes 2 km to hatch, the user could opt to instead burn 300 calories through any rigorous activity (biking, calisthenics, ...).

What's more, some parents are concerned about their children rushing outside at night to play. Especially as longer nights approach us in the Northern Hemisphere, this worry will only grow. If the children could make similar progress on an exercise bike or at the gym (or even during sports practice!) they would be all the more incentivized to be safe and healthy.

It would even be grand if this exercise acted like a lure for Pokemon. Let's say that I ride my bike for an hour and burn several calories. When I stop and check around me, I suddenly find that I'm surrounded by curious new Pokemon that have followed me while I got healthy.

There are concerns that people would cheat. The Apple Watch has tools in place to verify that it is the owner currently wearing the watch (that's how Apple Pay works). You could also set a minimum exercise heart rate or a timer where the user indicates exercise has begun.

The ramifications of a healthier society are immeasurable, from alleviating some of the problems with our healthcare to even improving our economy. Any solution that makes significant headway toward that better world would be fantastically rewarded.

Pokemon Go is poised to be a catalyst for good. Help me encourage its developers to focus on features that both increase usage--and therefore revenue--and make the world a little bit of a better, healthier place to be.