Lander’s White People aren’t always white, and the vast majority of whites aren’t White People (he doesn’t even capitalize the term). But although Lander’s designation is peculiar, he’s hardly the first to dissect this elite and its immediate predecessors (see for instance Mark E. Kann’s Middle Class Radicalism in Santa Monica, Christopher Lasch’s The Culture of Narcissism, Richard Florida’s The Rise of the Creative Class, and David Brooks’s Bobos in Paradise—Brooks calls these people variously “bourgeois bohemians,” the “educated elite,” and the “cosmopolitan class”). Lander, like many of these writers, traces this group’s values to the 1960s, and there’s clearly a connection between a politics based on “self-cultivation” (to quote the Students for a Democratic Society’s gaseous manifesto, the Port Huron Statement) and what Lander defines as White People’s ethos: “their number-one concern is about the best way to make themselves happy.” That concern progresses naturally into consumer narcissism and a fixation on health and “well-being”: Lander’s most entertaining and spot-on entries dissect White People’s elaborate sumptuary codes, their dogged pursuit of their own care and feeding, and their efforts to define themselves and their values through their all-but-uniform taste and accessories (Sedaris/Eggers/The Daily Show/the right indie music/Obama bumper stickers/uh, The New Yorker).

So why call this group “White People”? Lander is almost certainly being mischievous. After all, dismissing something or someone as “so white” has long been a favorite put-down among those who like to view themselves as right-thinking, hierarchy-defying nonconformists—that is, White People. Recall those ads extolling “the new face of wealth,” which contrast male, stone-faced WASP bankers with attractive, far less formally—though far more expensively—clad women, quasi-hipsters, and assorted exotic ethnics. The women and hipsters may be white, but they’re not white—they’re members of the cool-looking pan-ethnic tribe, a tribe defined by economic and social status and by cultural and aesthetic preferences rather than by ethnicity. When I interviewed Lander on the telephone in July, he acknowledged that White People are in fact “desperate to define themselves as other than white.” Indeed, he rightly places “diversity” and “tolerance” highest on the list of virtues prized by White People (as did Brooks for Bobos). Of course, this group shuns the suburbs (sterile, bland … white—a view that hasn’t advanced much since Malvina Reynolds’s contemptuous “Little Boxes” of 1962) while it embraces certain neighborhoods as “authentic” (Williamsburg, Echo Park, the Mission) and spurns other enclaves and cities (say, Astoria, Reseda, Concord). Lander’s White People approve of the kind of diversity that affords them the aesthetic and consumer benefits of what they like to think of as urban life—that is, the kind that allows them to

get sushi and tacos on the same street. But they will also send their kids to private school with other rich white kids so that they can avoid the “low test scores” that come with educational diversity.

Here and elsewhere, accompanying the book’s mockery of the essentially innocuous solipsism of White People is what Lander, a man of the left, described to me as his exasperation with progressives’ “cultural righteousness” and “intolerance and groupthink”—a set of attitudes that enhances and is enhanced by a profoundly smug and incurious outlook. To be sure, these faults aren’t peculiar to the progressive and the hip, but Lander repeatedly and cleverly shows how some of White People’s favorite activities (watching political documentaries, “raising awareness,” foreign travel), which they complacently embrace as broadening, are in fact lazy and tend to be intellectually and politically stultifying: White People “like feeling smart without doing work—two hours in a theater is easier than ten hours with a book.”