My ex colleague James, once said: “It’s the web, no one waits.”, and he’s damn right.

No one likes to wait, and I am the first one to close the tab if a page takes few seconds to show up.

UX is speed.

As front end developer, what we can do about it?

Yes, of course, We can optimize our images, minify and concatenate the CSS/JS, avoid blocking resources and blah, blah, blah…but then, can we do something else?

We can work on the Perceived Performance.

With few tricks we can really enhance our user’s experience and make a big difference.