EXCLUSIVE

Kanye West is adamant ... anyone who figured out what T.L.O.P. stands for will get free tickets and more, but if they talk about it ... they're S.O.L.

'Ye promised a pair of Yeezys and tickets to his season 3 collection premiere for anyone who guessed the full album name. 33 people guessed correctly, and got an email from Kanye's creative director, which made it very clear ... spill the beans and you get nothing.

The email threatens, "keep this correspondence 100% confidential - any violation of this will void your contest win."

The show starts Thursday afternoon at Madison Square Garden where Kanye will release songs from "The Life of Pablo" and his new fashion collection. A few models posted shots from Wednesday's rehearsal, and ummm ... yeah. This is the hot ticket.