Macfarlane says it's an inevitable change — and that's why the company is now focusing on these users over customers that are playing from non-streamed files and physical music collections. How? He's not saying, but it'll apparently involve "building incredibly rich experiences that were all but unimaginable when we started the company." (The company recently added Apple Music to its list of compatible services.)



The second target is voice. Explicitly mentioning Amazon's Echo products, the CEO said that voice recognition will be a big change for the company best known for speakers. Macfarlane adds that the company is investing into the technology to make sure it works like it should, reaffirming that the company wants to ensure it's a sustainable, profitable one -- and that means catering to the music streaming revolution.