Ashlee Simpson appeared on the July cover of Marie Claire magazine extolling the virtues of appreciating one’s body as it is — then she had a nose job.

Marie Claire readers erupted in fury at what they said was Ms. Simpson’s hypocrisy and the magazine’s “cluelessness.” They wrote 1,000 letters in protest to the magazine, according to Joanna Coles, the new editor of the magazine. And she agreed with them.

In the first issue (due Aug. 15) over which she exercises full editorial control, Ms. Coles gives expanded space in the letters column to readers to vent against Ms. Simpson. Ms. Coles adds in a note: “We’re dazed and confused — and disappointed — by her choice, too!”

Rare is the day when the editor of a women’s magazine will openly criticize a celebrity. But Ms. Coles is planting a flag: A new Marie Claire is in town and it is making a clean break with its past. No girly goo, no teeny-bopper covers, no blind obedience to the traditional rules of the road.