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“We’ve heard the discomfort of provinces who, across the board, have not been able to achieve sufficient supply,” said Cam Battley, Aurora’s chief corporate officer. “Our sense is we’re doing well out of the gate, we think we have done better than other companies, our peers, but we will be ramping up, we will be able to pick up some of the slack soon,” he said.

Aurora produced 4,996 kilograms of weed in the three months leading up to Sept. 30, a 395 per cent increase from the year before. It sold roughly half that amount, a 201 per cent surge from the same time last year. The company has eight facilities with production licences, but only six facilities with sales licences. Aurora Sky, an indoor growing facility in Edmonton, only obtained its sales licence on Oct. 17 — it will only be harvesting at full capacity by the end of this year, according to Battley. Aurora Eau, an indoor growing facility in Lachute, Que., only received its production licence in early September.

Aurora also revealed that it spent almost $30 million on sales and marketing in preparation for the legalization of recreational weed, a number that was 700 per cent more than its marketing budget just a year ago. Ibbott pointed out that that was a “one-time non-recurring expense” that paid off tremendously for the company considering that the top-selling recreational marijuana brand in Ontario was San Rafael ’71, owned by its recent acquisition, Medreleaf.