Donald Trump may not be willing to admit it publicly, or even accept it privately, but he is losing. Big league. A new Wall Street Journal/NBC News poll shows Hillary Clinton leading by 11 points with less than a month to go before the election. He can’t seem to dig himself out of the avalanche of individuals alleging he sexually harassed or even assaulted them without consent—the same sort of behavior he bragged about in a recently leaked 2005 tape. (Trump has denied these incidents occurred, and insinuated that some of the women were not attractive enough for him to have groped). He’s spent much of the last week claiming that the election is rigged and the media is doing the rigging; he tweeted that *Saturday Night Live’*s parody of him this weekend was part of the media plot against him (despite the fact that Trump gleefully hosted the show 11 months ago). And there’s no greater sign that you’re really losing than claiming the race is being fixed, is there?

If Trump himself isn’t yet willing to accept that he’s not going to win, it seems as though someone in his family is at least planning for the possibility. The Financial Times reported Monday morning that Jared Kushner, Trump’s son-in-law turned trusted campaign adviser, has approached a top media dealmaker about the possibility of establishing a Trump TV network post-election. Kushner, a real-estate heir himself who bought The New York Observer at the age of 25 in 2006 and married Trump’s favorite child Ivanka three years later, has played a pivotal role in the Trump campaign—drafting key speeches, brokering meetings with Republican establishment figures, and advising him on debate preparation. Kushner’s machinations haven’t always earned him friends on the Trump campaign. “Jared ... is a snaky little motherfucker, a horrible human being,” one Trump campaign official seethed in a recent New Yorker profile of fellow Trump-whisperer Kellyanne Conway. But Kushner remains one of the few members of Trump’s inner circle to have earned and kept his trust, positioning him as the perfect fixer for whatever post-campaign intrigues his father-in-law is plotting.

Now, those rumored contingency plans are reportedly taking shape. In the last few months, the F.T. reports that Kushner informally approached Aryeh Bourkoff, founder of the boutique investment bank LionTree, about the idea. Bourkoff in the past has been behind the deals that led to Verizon’s AOL acquisition, Charter Communication gobbling up Time Warner Cable, and Liberty Global’s Virgin Media takeover. A friend of Kushner, Bourkoff also advised Kushner when he tried to get his paws on the Los Angeles Dodgers four years ago, according to the F.T. Neither Kushner nor Bourkoff responded to the newspaper’s request for comment, though it is a Jewish holiday and Kushner is observant. (Later Monday, a source familiar with the situation said that Jared e-mailed Bourkoff and that LionTree has no interest in working on such a deal.)

The notion of a Trump news network has been swirling around for months, since Vanity Fair contributing editor Sarah Ellison reported that the former reality-TV star was mulling the idea of creating a “mini-media conglomerate” in June. At the time, Trump and his advisers, which include Kushner and former Breitbart News leader Stephen Bannon, had been mesmerized by the huge crowds turning out at rallies and his millions of followers on social media. Clearly, the message had hit a nerve—albeit a terrifying one—and what better way to monetize an already devoted, already well-defined audience? At the time, Trump spokeswoman Hope Hicks told my colleague that there were “absolutely no plans or discussions taking place regarding a venture of this nature” despite the fact that he “garners exceptionally high ratings.” But this was four months ago, before Trump was even officially nominated at the Republican National Convention, before his attack on a Gold Star family, before his widely panned performance at both debates, and, of course, before the leaked tape and swath of sexual-harassment allegations. The campaign couldn’t right well admit that it was planning for a loss at that point. And with 20-some-odd days until the election—an eternity in this election cycle—it would still be loath to do so.

But as the wheels continue to come off, having other wheels turning on a post-election media goldmine makes a whole lot more sense than many of the candidate’s other calls. Trump is the first to tell you that he isn’t a politician, though that’s abundantly clear without him pointing it out. He’s a billionaire entertainer who shines on reality shows and beauty-pageant stages and tabloid covers. If there’s one thing that Donald Trump, Bannon, Kushner, and Roger Ailes, the former Fox News chief who’s been unofficially advising Trump, all know, it’s media.

Update: A source familiar with the situation said that Bourkoff was never serious about working with Trump. But Kushner and Trump remain interested in pursuing a post-election media venture, as Sarah Ellison and the Financial Times have reported.