President Donald Trump, a self-important and supposedly ‘tremendous’ businessman, is in for a rude awakening. Two retail giants, Kmart and Sears, have dropped the president’s shoddy goods, citing poor sales. People do not want to be associated with anything bearing a Trump name, as our national embarrassment-in-chief continues his mission to wreck the country with his ill-informed, bigoted, and self-interested agenda.

According to Business Insider, mega-retailers Kmart and Sears have removed all Trump Home collection items from their websites. The following statement from Sears Holdings explains that people are just not buying any Trump stuff:

“As part of the company’s initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items. Amid that streamlining effort, 31 Trump Home items were among the items removed online this week. Products from the line are still offered online via third-party Marketplace vendors.”

The #GrabYourWallet movement, meant to hurt Trump the only place he cares about—his pockets—made the announcement that both Kmart and Sears dropped Trump’s goods on February 7th. #GrabYourWallet’s leader, Shannon Coulter tweeted, “Brand new. On 2/7, Sears still had 19 Trump products. Note: it may still carry in brick and mortar locations. Will see if stmt. forthcoming.”

Business Insider reports that both Kmart and Sears do not carry actual products in their physical stores.

The Trumps can add these two retailers to the growing list of companies that have dropped the first family, famously including Nordstrom. The clothing company dropped Trump’s daughter Ivanka’s line of clothing and accessories after a significant slump in sales. Nordstrom found themselves attacked on Twitter by The Donald himself in vicious rant.

It is deeply unethical and of questionable legality for a president to manipulate particular companies, especially in an attempt to financially benefit his own family. The drops in sales of Trump and Ivanka-branded merchandise is the result of the public’s strong rejection of anything bearing the Trump name; after all, a majority of Americans rejected Trump in the 2016 election.

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In an ill-fated attempt to boost sales and turn a profit, the Trump team sent spokeswoman Kellyanne Conway to address. Conway made an almost drunken attempt at an infomercial by telling people to “buy Ivanka’s stuff” in an interview. The move is so blatantly illegal that even Republican Trump-apologist Senator Jason Chaffetz, the head of the House Oversight Committee, has pledged to investigate.

As of today, very few Trump Home collection items are still available on Amazon.com, but it is likely only a matter of time before this retailer decides it isn’t worth the profit loss to carry these collectively rejected goods, and dump Trump too. Most Americans do not want to have anything to do with the president, let alone contribute to his profit margins by spending hard earned money on the family’s low-grade, manufactured abroad products. A true businessman would have realized that running a campaign on bigotry and alienation of huge swathes of society is not a good way to promote your brand.