Chelsea’s £58million signing of Alvaro Morata means the London club has once again broken their transfer record for a Spanish centre-forward. Unlike that sorry Fernando Torres affair, this time the player they are buying is pre-peak and at 24 years old can still improve.

Manchester United’s pursuit of the striker was well reported but they ended up spending £75million on Romelu Lukaku instead, supposedly from under the noses of Chelsea, giving us the strange situation in which Man Utd and Chelsea have signed the others’ number one target. Was the whole thing deliberately misleading? Who got the better deal?

The answer is, of course, subjective to circumstance and situation. The team is the priority and the collective is what wins trophies, but the individuals within that group often decide the outcome of matches. These two players occupy the same position but are markedly different.

Lukaku is nothing but a brilliant goalscorer, a number nine by trade, while Morata is more of a nine-and-a-half, a great finisher with the ability to burn defenders for pace, but a player whose game is about more than just scoring.