United Airlines has had a tumultuous month. A passenger was violently dragged off a plane so the company’s employees could travel instead, a rabbit died inflight, and their advertisement got laughed out of a festival.

The company is attempting to make amends, releasing a set of new policies aimed at “improving customer experience” and taking out a full-page ad in today’s Washington Post.

The ad apologizes for the airline’s recent behavior and stresses how they plan to change: