The Virtual Reality Developers Conference (VRDC) is one of the biggest events in the world focused solely on VR, augmented reality (AR) and mixed reality (MR) platforms. Today, VRDC has released its second annual VR/AR Innovation Report, highlighting what studios think of the industry, where they’re most focused, and what the future holds.

Surveying over 600 professionals who work in either VR/AR or MR, when asked about where their current or planned projects are focused 78 percent said it would be videogame or entertainment related while all the way down in second spot with 27 percent was education.

In terms of head-mounted display (HMD) popularity, when asked 56 percent of those surveyed said they were targeting HTC Vive, followed closely by Oculus Rift at 49 percent, then Samsung Gear VR at 33 percent (compared with 49 percent for HTC Vive, 43 percent for Oculus Rift and 34 percent for Gear VR against last year’s survey results). When asked which platforms their next project would be released on, 52 percent said HTC Vive and 50 percent said Oculus Rift.

Exclusives are still a popular way for manufacturers to increase sales with the most popular response from developers for HTC Vive at 35 percent, followed by Oculus Rift and Samsung’s Gear VR headset each at 13 percent. Sony Interactive Entertainment’s (SIE) PlayStation VR came in at just 7 percent.

While the VR/AR and MR industries are still growing the industry professionals surveyed don’t see the technologies being profitable in the short-term. “The platforms for the technologies are numerous, but the experiences are quite monotonous for now,” wrote one respondent who believed VR will be profitable in the medium-term. “In a couple of years, designers will be able to deliver the experiences they craft in several ways tending to individual needs.”

“The market still must mature,” commented another unnamed respondent who expected VR to be profitable only in the long-term. “We are now in the ‘trough of disillusionment’ and there is no indicator as to exactly when that will end. I believe it has much to do with hardware.”

VRDC’s next event will take place in San Francisco from 21st-22nd September, 2017. For the latest updates on the conference, keep reading VRFocus.