Mentioned in this article Teams: OpTic Gaming Games: Rocket League

The Rocket League Championship Series Season 3 begins broadcasts on Saturday 11th March and just three days before that, the RLCS has announced via Twitter that PepsiCo’s Brisk will be sponsoring the RLCS this season:

Brisk—an iced tea brand prominent in America that drives in excess of $1 billion annual revenue—is no stranger to taking a different approach to marketing. The company has previously worked with urban artists, painting murals around New York and Los Angeles that incorporated a barcode that could be scanned to show a making-of video. Brisk is also not new to the esports scene. A year ago, OpTic Gaming revealed Brisk as a headline sponsor and that relationship still continues. Now, we see them partner with Twitch and Psyonix on the RLCS, joining the other new sponsor—Old Spice. Previously, the RLCS has partnered with Mobil One on spotlight highlight packages after each match of the NA broadcasts and the Grand Finals.[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]clearly Brisk believes that marketing through esports sponsorship is effective[/perfectpullquote]

The first take away from this news is that clearly Brisk believes that marketing through esports sponsorship is effective since they are expanding their presence in the marketplace. The second is that Rocket League esports are continuing to build on their previous foundations. Recently, developer Psyonix announced they would be investing over $2.5 million into the esports scene with $1 million dollars of that earmarked for prize pools:

“In 2017, we are investing more than $2.5 million dollars into Rocket League Esports. This investment means that players all over the world can expect to see a number of significant changes to our competitive ecosystem.”

Psyonix are keeping to this with announcements of $5000 2v2 tournaments at both PAX East and SXSW that are open to attendees of both events. Couple this with the adding of the Oceania region to the RLCS in Season 3 and the future is bright for Rocket League.