Prime Minister Narendra Modi on Saturday urged his supporters to take 'Main Bhi Chowkidar' pledge

PM Narendra Modi's official handle on Twitter fell prey to a goof up and it seems the 'Main Bhi Chowkidar' campaign has hit a bump on the very day the campaign was launched.

On Saturday (March 16), the Narendra Modi verified account pushed a series of tweets, tagging accounts that tweeted to Narendra Modi using #MainBhiChowkidar, including some that are critical of the Bharatiya Janata Party (BJP) government, in an automated endeavour to push replies from the PM's Twitter account.

Narendra Modi's verified Twitter account tagged 'Nirav Modi Fan/@niiravmodi' and wrote, "@niiravmodi Your participation makes the #MainBhiChowkidar movement stronger."

Fake Nirav Modi account was tagged by verified Narendra Modi account on Twitter | Screenshot: Twitter

At around 3 pm, Narendra Modi Twitter account tagged 'Narendra Modi@AmbaniKaChela'. A photo was attached to the tweet thanking the account for joining 'Main Bhi Chowkidar' movement.

Narendra Modi/@AmbaniKaChela is a parody account on Twitter | Screenshot: Twitter

One of the tweets, at around 5 pm, tagged a handle 'Dhruv Rathee/@dhruv_rathee' with a photo attached.

The photo in the tweet had a header read, "Main Bhi Chowkidar."

The text in the photo said:

Dear Dhruv,

You have an important role in creation of New India which is strong and secure.

Thank you for joining the 'Main Bhi Chowkidar' movement and strengthening it with your support.

Dhruv Rathee is a YouTuber who found his Twitter handle tagged by Narendra Modi Twitter account | Screenshot: Twitter

It did not stop there.

At around 5.15 pm, another account on Twitter was tagged. This time it was 'Lalu Prasad Yadav (Parody)/@ModiLeDubega'.

Here also a photo was shared thanking "Lalu".

Lalu Prasad Yadav (Parody) account's bio says that it is not affiliated with Lalu Prasad Yadav | Screenshot: Twitter

At 6.25 pm, 'Jhoota Fakeer/@NehruKiGaltiHai' was tagged and again a photo was shared thanking "Dhruv".

Jhoota Fakeer is a parody account on Twitter which was tagged by verified Narendra Modi account on Saturday | Screenshot: Twitter

TROLLING BEGINS

One of the accounts -- Dhruv Rathee -- which was tagged took to Twitter and wrote, "Some dumb guy in the BJP thought it would be nice idea to automate replies from Modi's official account to everyone who tweets using this hashtag."

This #MainBhiChowkidar campaign has backfired so badly



Some dumb guy in BJP thought it would be nice idea to automate replies from Modi's official account to everyone who tweets using this hashtag



And that's why you are seeing tweets like this @RoflGandhi_ pic.twitter.com/zdLyBrOlRS Dhruv Rathee (@dhruv_rathee) March 16, 2019

Lalu Prasad Yadav (Parody)/@ModiLeDubega, after being tagged, also tweeted.

NehruKiGalti ye v Le Aye YugPurush ???????????????? https://t.co/QmJPmwBYlu Lalu Prasad Yadav (Parody) (@ModiLeDubega) March 16, 2019

All India Congress Committee convenor Priyanka Chaturvedi wrote on Twitter, "Best #MainBhiChowkidar tweet exchange ever. Gold."

Former chief minister of Jammu and Kashmir also took to Twitter and wrote, "Did the PM really just tweet Nirav Modi's twitter handle to ask him to promote his chowkidar slogan?"

Did the PM really just tweet Nirav Modi’s twitter handle to ask him to promote his chowkidar slogan? Omar Abdullah (@OmarAbdullah) March 16, 2019

MAIN BHI CHOWKIDAR

Prime Minister Narendra Modi on Saturday urged his supporters to take the 'Main Bhi Chowkidar' (I Too Am Watchman) pledge, saying he is not alone in the fight against graft and social evils.

"Your Chowkidar is standing firm & serving the nation. But, I am not alone. Everyone who is fighting corruption, dirt, social evils is a Chowkidar. Everyone working hard for the progress of India is a Chowkidar. Today, every Indian is saying-#MainBhiChowkidar," he wrote on Twitter.

He also posted a little over three minute video to drive home his message.

Modi has often described himself as a "chowkidar" who would neither allow corruption nor get corrupted himself.

(With inputs from PTI)