Steven Reynoso is seen in a photo provided by the New York Police Department. His father told the New York Daily News that he was trying to market a hangover cure at the time of his disappearance.

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New York City police are searching for a Boyle Heights man who disappeared two days before Thanksgiving.

Steven Reynoso, 30, was last seen at 6 p.m. on Nov. 25 leaving the Renaissance Hotel on 7th Avenue, according to the NYPD. He was wearing a black pea coat, black jeans, black tennis shoes and carrying a black bag.

Reynoso was in New York with his girlfriend. She told police that Reynoso had told her he was going to visit friends as she was getting ready to see a Broadway show.

The case has some additional turns, according to the New York Daily News.

Click here to read the full story on LATimes.com.