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Weary of beavers, maple syrup and Mounties, for Canada’s 145th birthday the U.S. public radio program Studio 360 decided to present Canada with a promotional “redesign.” The result, debuted over the weekend, was “Know Canada,” a campaign to “educate Americans” about the Great White North under a logo forged from the twin red bars of the Canadian flag.

“What’s nice about it is how simple it is, you don’t need a lot of backstory to get it,” said Hunter Tura, president of Bruce Mau Design, which drafted the campaign. With offices in Toronto and New York, the firm was founded by Sudbury, Ont., designer Bruce Mau and has run campaigns for Unilever and General Electric.

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An introductory package has the twin bars emblazoned on T-shirts, beer mugs and the tail fins of Air Canada jets. Know Canada posters and a Know Canada TV spot feature Canadian icons such as Margaret Atwood, Justin Bieber and Fay Wray framed between the red bars. At Canadian outdoor festivals, twin red monoliths could frame the entrance. Designers even dreamed that the bars could one day bookend the Canadian passport stamp.