In its ongoing drive to expand its slate of original programs, Snapchat is turning to animation. Snap Inc., the social app’s developer, is calling for pitches for animated comedy series. It will select up to ten projects, awarding each winner $40,000 to create a series of ten episodes (each 2-3 minutes).

Creators are asked to submit a pitch (1-2 pages), and strongly encouraged to supply video material too, whether an animatic, a proof of concept, or a full sample video. Series must be conceived in Snapchat’s signature vertical format and should appeal to its core user group of 13-24 year olds. The scheme is only open to those in the U.S.; applications can be made here until August 26.

In its call for entries, Snap highlighted the qualities it’s looking for: