Xbox chief Phil Spencer has admitted that Microsoft needs to "do better in Europe" and that he wants to focus on improving Xbox One sales across the continent.

"We need to do better in Europe," Spencer said in the latest issue of EDGE. "When I look globally, mainland Europe is definitely an area we want to focus on.

"I'm excited about going to Gamescom at the beginning of August, having another press show where we're able to show games that we didn't show [at E3]. So you're going to see brand new games, as well as obviously some repeats, but you're going to see Scalebound, Crackdown, Quantum Break from my friends at Remedy. From a product standpoint, I like where we are. I think the team's doing a great job with the games and building a platform for gamers."

An interview with SCEE president Jim Ryan published on VG247 yesterday claimed that PS4 has "market leadership in every country in Europe" and "very significant market leadership in continental Europe. Extremely significant. I don't think market-share's any less than 70%, and frequently greater than 90% in continental Europe."