Does your website content suck?

Does your traffic report tell you that most visitors don’t often stay long on your website? Make sure your website shows off effective web content writing with these 5 tips:

1. Grab your reader’s attention by the title.

Readers want to know what they’re reading about from the second they lay their eyes on the page. Most people do not have time to read everything so get their attention with a great title. “5 ways to eat cake” is more catchy and direct than “Cake and all its many facets”. Effective web content writing requires that your article’s title should tell what the entire content is all about.

2. Put conclusions at the beginning.

Think of an inverted pyramid when you write. Get to the point in the first paragraph, then develop it. This is because people scan – and they want to know what your content is all about at the beginning. Like a good title, you need a great opening to rev up the interest of your readers and keep them glued to the screen.

3. Break it up and list it down.

For effective web content writing, you should consider your audience’s attention spans. Most people do not usually have the time to pore through a LOT of content. So here’s the gist: write only one idea per paragraph and use shorter sentences, words and paragraphs.

4. Be content- relevant.

Use objective language to build credibility, and don’t use too many metaphors, especially ones which do not have relevance to your site. Writing in superfluous words can give your web content a frivolity that can undermine your thoughts.

5. Proofread your work.

Don’t forget, effective web content writing may need not be too formal, but it still needs to observe proper grammar and sentence structures! Typos, spelling errors and bad grammar will turn readers off. Make sure to proofread everything you post to the Web.

I believe web content writing is an art, and if you have been struggling with your web copy, I hope you found this helpful. Because I recognize the importance of web content writing, there will be more posts like this in the future. Feel free to drop by regularly for more tips like this, and recommend them to your friends! Thank you!

To Your Success,

Elmar Sandyck