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PETA has just announced that they are now a shareholder in Starbucks. They’ve done this many times before in order to get their voice heard at a companies annual meetings and this is no different. General Electric, Johnson & Johnson, Pfizer, Bayer, and Proctor & Gamble have all been companies they’ve become shareholders in to have a voice at their meetings.

PETA plans to protest the extra 80 cents charged for their plant based vegan milk options.

“Many coffee drinkers are lactose intolerant, and PETA is intolerant of cruelty to cows, which is why charging extra for soy and nut milks is hard to swallow,” the group’s executive vice president, Tracy Reiman, said in a press release. “PETA is heading to Starbucks’ boardroom to urge the company to end this unfair surcharge.”

Peta goes on to say this extra charge unfairly targets those who don’t buy the bovine mammary fluid “to reduce methane-gas emissions,” because “a single cow emits more of these harmful gases than a car does.”

Back in July PETA asked concerned citizens to contact Starbucks by phone or on social media to put a stop to their vegan tax.

The vegan tax is a very real thing that we’ve written about previously. It’s a leftover from a time when plant based options weren’t anywhere near as ubiquitous as they are now.

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