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Good for Ivanka Trump. She has admirable entrepreneurial flair, and self-promotion is a storied pastime in the Trump family. And after all, it’s just a bracelet.

In July when Ivanka’s company promoted one of her dresses by highlighting that it was just like the one she wore when she spoke at the Republican National Convention.

Yet the episode underscores how often the Trumps are likely to encounter financial and business conflicts in the months and years ahead. As time goes on, it will be the bigger things that count: sizable real estate transactions, hotel and golf course developments, lucrative global licensing deals whose value is derived in large measure from the Trump name itself. All of this raises concerns about the ways policymaking in the White House could overlap with commerce in Trump Tower.

Though they’ve only been First Family-elect for a week, the Trumps haven’t done much to assuage those concerns. The future president has said that his children will run the Trump Organization, and that having them do so without his input will amount to a “blind trust.” (It doesn’t, and the Office of Government Ethics precludes family members from overseeing blind trusts anyhow.)

Donald Trump has also undermined the notion that his children will steer clear of the federal government by putting his three eldest progeny, and his son-in-law, on his transition team. In fact, Trump may have gone a step further. CBS and CNN have reported that the president-elect had inquired about security clearances for his children, though a Trump representative denied an official request had been made.