Do you remember the first GeForce 900 series card to be leaked? It had a GALAX brand name on the back. At the time we thought it was just a missing letter from Galaxy branding.

Well… as it turns out, this is actually a new brand made after consolidation of Galaxy and its European brand KFA2. Now it’s only GALAX. This will take a while to get used to..

GALAX will probably continue with GC and HOF series. The only card that has been shown so far (not exactly from official channel) is GTX 970 with GC-like cooler (see below).

What do you guys think about this re-branding?

Source: OCUK, Galax website