What if the media stopped treating the blatant and embarrassing lies spewing from Trump and his team like valid arguments that deserve respectful air time? Keith Olbermann’s latest in a series of GQ videos, lays out the plan for how they could easily do so:

“Stop covering his speeches live. Use a delay. Employ a team of fact checkers. Play his rants. Each time he lies, stop the tape, state the facts.”

In the video, Olbermann calls for an effective media boycott of “Kellyanne ‘Con-Job’” and Trump’s propaganda machine. Throughout his two minute speech, Olbermann asks the press to do its most basic job:

“In a time when democracy is being rapidly sabotaged by a lunatic president and his amoral flying monkeys like Conway and Spicer—your market and, incidentally, your obligation as citizens in that bleeding democracy… are identical: to identify the lies and refute them twice as often as they are told.”

In the astute video full of too-true zingers, Olbermann is essentially inviting the press to do its primary job: check facts, and stop treating outright lies as if they’re in any way legitimate.

Watch the full video here.