The marketing initiative is geared toward travelers from Australia, Northern Europe and the continental United States.

“We just want people who were going to China to think of Alaska as a temporary replacement for a trip they can rebook to China in the future,” said Julie Saupe, president and chief executive of Visit Anchorage.

Officials with the airport have been in conversations with United Airlines about increasing service from Newark; with Delta Air Lines about increasing service from Atlanta as well as Minneapolis; and with American Airlines from Dallas. Internationally, the airport is also in talks with several Asian airlines, including Japan Airlines, Korean Airlines and China Airlines, about increasing service from Asian countries that have not been affected by Covid-19.

“Asia is really close to Alaska, about six hours from Tokyo to Anchorage, so there is a real opportunity for those carriers to reroute aircraft to Anchorage,” Mr. Szczesniak said.

Alaska isn’t the only tourist destination looking to lure tourists. An ad campaign attempts to convince Americans and Britons that Australia is a safe alternative, and in Japan, the “empty Kyoto” campaign promises travelers that if they visit the city now, they will have some of the most popular locations to themselves. In a Facebook video, President Rodrigo Duterte of the Philippines encouraged people to travel around the country because “everything is safe in our country,” he said.