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Bell Media’s online streaming service CraveTV is raising prices as it beefs up its content library to compete with Netflix Inc., the disruptive giant whose stock price rose enough this week to surpass Walt Disney Co. as the world’s most valuable media company.

The BCE Inc.-owned subscription video service informed subscribers it will raise its monthly price by $2 to $9.99 plus taxes as of June 25. It will also raise rates for its three, six and 12-month plans by $6, $10 and $18, respectively, although consumers can lock in current prices for a year if they prepay for a lengthier plan before the changes come into effect.

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“The price change for CraveTV reflects the continued cost increases we’re facing to acquire the highest-quality programming,” Bell Media spokesman Scott Henderson said Friday.

“But it’s programming like HBO, Showtime, Starz and other premium content that makes CraveTV the best value of any streaming service available in Canada.”