According to the Macquarie Dictionary a selfie is a "photograph one has taken of oneself using a digital device, such as the smart phone, usually with the intention of posting it on a social network". Throw in a farmer, and farm, and you've got a felfie! Brendan Taylor's felfie is on the far left. (Twitter:)

It might sound a little goofy; take a photo of yourself posing with a cow or sheep, or anything else on the farm, and post it to social media. But it's a phenomenon sweeping the world.

A sub-set of the popular selfie, a felfie is a 'farm selfie', and according to southern Queensland farmer Brendan Taylor, it's an easy way to have a bit of fun and celebrate life on the land.

He took a felfie while working on his tractor.

"Fortunately tractors are good subjects, they don't move by themselves," Taylor laughs. "But I can imagine there would be issues trying to get a good felfie with a cow!"

As the meme highlights life on the land, does Taylor think it'll help make farming cool?

"Farming's always cool! It can be a lot of fun taking photos of yourself, and the most interesting conversations I have on Twitter are generally not with other farmers, but with people who are interested in what we do. If I post a photo of what I might be doing I get a lot of questions from consumers."

Beyond this week's felfie fun, Taylor says social media is a valuable tool for farmers.

"It's made the world a smaller place. We spend a lot of hours glued to the tractor seat. Nowadays we basically have tractors that drive themselves, so we spend countless hours conversing on Twitter or reading articles and catching up on the world markets. Twitter's a great medium for that."

Considering the current drought in large parts of Queensland, Taylor has an 'ultimate' felfie in mind.

"If we get the rain we're hoping for, and fingers crossed it comes within the next couple of weeks and saves everybody's skin, you'll have felfies of people rolling in it."

"Standing in the mud somewhere...that'd be the perfect felfie!"