CES 2018 is a little over a week away, and LG just let out word that something new is coming to the smart home. The trade show that will begin January 8 is no stranger to smart home product launches, and this year won’t be any different.

The LG ThinQ speaker has been announced and will be showcased at the upcoming conference in Las Vegas, Nevada. The company announced the product on its blog today with some minor detail, but the full introduction is being saved for next month. Most companies don’t handle things this way, but LG has found success doing it.

So what’s this speaker all about? The company has described it as a “premium sounding speaker with Google Assistant,” and this probably won’t be the only of its kind planned for January’s show.

LG has tried to engineer a premium speaker, not just some speaker used primarily for the Google Assistant functionality. This speaker is expected to be good at being a speaker as well. Its design gives off that vibe, which appears premium with a metal cylinder-shaped design containing top-mounted controls and LED indicators. The grill looks like it wraps around the whole speaker, so it can project audio in all directions kind of like the original Google Home. Speaking of which, ThinQ will be one of the first third-party Google Assistant speakers made possible by Google’s Actions on Google program.

LG stated on its newsroom that it has “teamed up” with Google on the ThinQ creation to provide the best possible experience. Pricing and availability have not been disclosed at this point in time.

SOURCE [LG]