Clean Data Reduces Costs – and Headaches

Did you know that 91% of businesses suffer from common data quality issues? The most common are inaccurate data, outdated contacts, incomplete records, and duplicates. Without clean and accurate data, it’s hard to find new customers, better understand existing customers’ needs, and increase the lifetime value of every customer – today and tomorrow. For 30+ years, Melissa has been helping companies all over the world with solutions to improve the quality of data for a meaningful return on investment.