One of the most popular forms of online entertainment right now is Let’s Play videos. YouTubers can rack up millions of subscribers (and millions in cash) with a popular video game streaming channel, and it looks like a major player in the video game industry is attempting to cash in on their success. Sony Computer Entertainment of America has filed a trademark for “Let’s Play” under “Electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks.”

This trademark was initially filed on October 28th, 2015, and a non-final office action was issued on December, 29, 2015. This suggests that the trademark, as it currently stands, cannot be processed and must be altered, possibly due to its broad nature. Sony has until June 29th, 2016 to respond or abandon the trademark.

Source: Trademarkia (via NeoGAF)

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