Whitby Town FC.

Whitby Town Football Club is an English football club from the town of Whitby, North Yorkshire who currently compete in the Northern Premier League, the seventh tier of English football. Nicknamed 'The Seasiders' or 'The Blues', the club were formed in 1880 (as Streaneshalch FC) and are one of the oldest clubs from the North Riding of Yorkshire. After a series of name changes, the club became Whitby United in 1926 after the amalgamation of Whitby Whitehall Swifts and Whitby Town. The new club was admitted into the Northern League and the club's name was changed to Whitby Town FC in 1949.

The club predominantly uses the town's coat of arms as their crest, as well as a simplified version of the central shield. This means the club does not have its own unique identity or crest. The coat of arms is also incredibly detailed and often leads to problems when scaling (the crest in size) and putting it to use across different platforms such as kit, media and print. The aim was to create a crest that provides the club with its own identity which is modern, simple, bold and recognisable all whilst retaining key features from previous crests and representing not only the club, but the town and its heritage.

The new crest draws elements from the town's coat of arms, the club's previous crest, the club's traditional colours and Whitby's rich (and world renowned) maritime history.