“My first thought was to create a hoodie that resembled the one I bought in the late '80s—weathered and slightly distressed, like a vintage one!”

Ben Alsop

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Your First Look at the GQ for Gap 2018 Collection

Stampd

Chris Stamp

“I went for versatility and tonal wearability. With the zipper detail, we wanted the wearer to have styling options as well as bring the nostalgia of the logo I always thought of as timeless and wore as a teen in the '90s.”

Ben Alsop

Balmain

Olivier Rousteing

“I'm French, but America's style, heritage, and culture are key influences for my designs. The beauty of the American flag played a big part in my spring collection, so I reworked what I showed on that runway.”

Ben Alsop

Surf Is Dead

Christopher Josol

“Paris, Japan, Melbourne, and Hawaii are a few places my team and I traveled to around the world that we fell in love with, so we call this graphic the Surf Tour Tee.”

Ben Alsop

Dsquared2

Dan Caten and Dean Caten

“We went through the Gap archives and decided to incorporate all the logos; each one really brings back a memory. The side-zip detail and cotton shirt underlay put our Dsquared2 touch on the silhouette.”

Ben Alsop

A version of this story originally appeared in the November 2018 issue with the title "GQ Presents the Iconic Sweatshirt, Reimagined."