Things change, of course—the only constant in the Middle East is sudden and dramatic change—but as I write it seems as if Israel is losing the war in Gaza, even as it wins the battle against Hamas’s rocket arsenal, and even as it destroys the tunnels meant to convey terrorists underground to Israel (and to carry Israeli hostages back to Gaza).

This is not the first time Israel has found itself losing on the battlefield of perception. Why is it happening again? Here are six possible reasons:

1. In a fight between a state actor and a non-state actor, the non-state actor can win merely by surviving. The party with tanks and planes is expected to win; the non-state group merely has to stay alive in order to declare victory. In a completely decontextualized, emotion-driven environment, Hamas can portray itself as the besieged upstart, even when it is the party that rejects ceasefires, and in particular because it is skilled at preventing journalists from documenting the activities of its armed wing. (I am differentiating here between Hamas's leadership and Gaza's civilians, who are genuinely besieged, from all directions.)

2. Hamas’s strategy is to bait Israel into killing Palestinian civilians, and Israel usually takes the bait. This time, because of the cautious nature of its prime minister, Israel waited longer than usual before succumbing to the temptation of bait-taking, but it took it all the same. (As I’ve written, the seemingly miraculous Iron Dome anti-rocket system could have provided Israel with the space to be more patient than it was.) Hamas’s principal goal is killing Jews, and it is very good at this (for those who have forgotten about Hamas's achievements in this area, here is a reminder, and also here and here), but it knows that it advances its own (perverse) narrative even more when it induces Israel to kill Palestinian civilians. This tactic would not work if the world understood this, and rejected it. But in the main, it doesn’t. Why people don’t see the cynicism at the heart of terrorist groups like Hamas is a bit of a mystery. Here is The Washington Post on the subject:

The depravity of Hamas’s strategy seems lost on much of the outside world, which — following the terrorists’ script — blames Israel for the civilian casualties it inflicts while attempting to destroy the tunnels. While children die in strikes against the military infrastructure that Hamas’s leaders deliberately placed in and among homes, those leaders remain safe in their own tunnels. There they continue to reject cease-fire proposals, instead outlining a long list of unacceptable demands.

3. People talk a lot about the Jewish lobby. But the worldwide Muslim lobby is bigger, comprising, among other components, 54 Muslim-majority states in the United Nations. Many Muslims naturally sympathize with the Palestinian cause. They make their voices heard, and they help shape a global anti-Israel narrative, in particular by focusing relentlessly on Gaza to the exclusion of conflicts in which Muslims are being killed in even greater numbers, but by Muslims (I wrote about this phenomenon here).