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An unusually-shaped iceberg is drawing onlookers to a small cove in eastern Newfoundland.

The iceberg has a hollow archway carved in the middle and appears to be grounded in the waters just off a Bonavista peninsula community in Upper Amherst Cove.

Photographers have been sharing their shots of the iceberg on social media, prompting people to head to the area north of Clarenville.

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The iceberg was known as the Kings Cove iceberg, but was renamed the Amherst Cove iceberg when it drifted across the bay.

The arrival comes after a lacklustre iceberg season in a province known for the prized tourist attraction.

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One whale watching and iceberg tour company says it’s seen fewer than 10 icebergs since the province’s prime iceberg season kicked off at the start of May.

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Normally, it would have seen 40 to 50 by now.

Last year, Newfoundland and Labrador enjoyed a phenomenal iceberg season, with more than a thousand of the glacial beauties counted off the coast of the province.