Rahul Kanwal in conversation with Prashant Kishor in Jab We Met, the show that brings to you people who have made a real impact.

Among Prime Minister Narendra Modi's countless rallies across the country in the run-up to 2014 Lok Sabha elections, there was one, or hundreds for that matter that stood out.

He addressed all these rallies at once. This was not his image on a big screen, but it was him almost magically appearing in thin air.

The use of 3D Hologram technology was an instant hit and it became a talking point especially in small non-urban constituencies.

"The hologram was all about making him omnipresent. The second idea behind doing the hologram was [to project that] only Modi can do this," said Prashant Kishor, the brain behind the wildly successful election campaign.

The novel idea clicked, and it became talk of many towns.

India Today's Rahul Kanwal struck a conversation with the man who has almost got the status of a social media wizard in the show Jab We Met. Political bigwigs like Nitish Kumar, Akhilesh Yadav and Rahul Gandhi made a beeline to get their social media campaigns tailored by him.

Much of Narendra Modi's electoral success in 2014 elections was owing to the effective social media campaign designed by Prashant Kishor.

Modi had taken the country by storm and he was able to convert 10 years of anti-incumbancy against the UPA government into a sentiment that reflected in the number of votes BJP got across the country. Before elections, Modi was projecting a dream of a prosperous India under his leadership. Effective use of social media helped create and cement his position as a man who wishes to bring a change.

Use of the Hologram technology did just that. A person appearing in thin air and addressing the crowd was something magical for the less tech-savvy voters.

"People talked about it, and they extrapolated," says Kishor, explaining how voters thought how Modi can do anything after his 'magical' appearance in the hologram rallies.

He described the buzz before those rallies. People talked about someone appearing in the air. That it was to be Modi was a huge surprise for the people present at the venue.

Catch the entire interaction

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