Bruce Campbell: Someone was like “Aren't you tired of playing Ash?” and I was like “I just started!” Seriously, if you think about it Ash is just beginning to come into his own. And it's nice to play him again after 25 years of experience. It was great to work with Sam (Raimi) again. He learned a bunch of new tricks, I learned new tricks. It was good to apply that. It's been 25 years and we've all done lots of weird, different stuff. I like revisiting this character.

Quint: I imagine so, especially on TV where you can do more than a simple 90 minute mission movie.

Bruce Campbell: Right. Now it's time for the big story, the big arc. We get Mark Verheiden in this season, who is an old-time sci-fi guy with a lot of experience. He wrote My Name Is Bruce. I'm very excited to get Mark involved. It's his writer's room now, he's running the show.

Quint: I always appreciate good character work, which is why I really dig the family dynamic that's growing between Ash, Pablo and Kelly.

Bruce Campbell: I've had meetings with Mark and what's important to all of us for the long term health of the show is that we service the secondary characters. Those actors gotta get out of bed going “Cool! Can't wait to do this or that” rather than being the guy who says every fourth line. “Yeah, sounds good, Ash!” or “Come on, let's go!” I think Mark will add a new dynamic to that, too.

And later in the interview he says...

Bruce Campbell: You have to peel back the levels of the underworld, which has its own hierarchy with their own goals. Now that he's unleashed the dead, what do they want? What's their mission? Ours is to put the shit back, but cat's out of the bag.

Quint: Yeah, I noticed the show's doing a lot of mythology building with that stuff.

Bruce Campbell: That's something Verheiden will bring to it, too. He's got that Battlestar Galactica background. You've got to tell bigger stories. Ash is foretold in an ancient book. Regardless if you think he's an idiot, you've got to address that. He was in an ancient book, so there's gotta be some destiny this guy has.

Quint: He's there for a reason.

Bruce Campbell: Absolutely. That's a great thing to explore: What is his destiny? Aside from being a jackass...