A burns survivor who was scarred for life in a horrific coach crash has called for the beauty industry to do more to appeal to women suffering from facial disfigurements.

Catrin Pugh, who suffered 96 per cent burns in the accident six years ago, said beauty and make up firms were failing to provide women like her with suitable role models.

The 25-year-old from Wrexham, north Wales, who was left with only the soles of her feet unburned after her coach crashed and burst into flames in the French Alps, has been chosen as one of the faces of Avon's Perfect Nudes collection of lip shades, becoming the beauty giant's first ever model with a visible difference.

But speaking about the launch of the collection on Friday she said the industry as a whole needs to do more for women like her.

Ms Pugh, who is also ambassador for the Changing Faces charity for people with facial disfigurements, told The Telegraph: "I want to see more beauty and fashion brands following Avon’s example and featuring people with visible differences in their campaigns.

“This is so important because everyone wants to be valued and included and seeing people who look like you in mainstream brand campaigns and adverts can really make a difference. I hope many more companies will sign Changing Faces’ pledge.”