Friends,Last year, we unveiled the OnePlus 2 in the world’s first VR launch event. We were quite nervous about how it would turn out, as VR is still a nascent technology. Although the experience wasn’t perfect, a lot of our fans enjoyed visiting our office (virtually) and witnessing the OnePlus 2 for the first time. The day after launch, I was even recognized in New York by someone who had experienced our VR launch on his Samsung Galaxy. Speaking of Samsung, I want to give them an honorable mention for being the world’s second company to launch a product in VR.With the OnePlus 3, we’re upping the ante. We believe we, and the tech industry as a whole, have only scratched the surface of what can be done in VR, and there’s much more immersive experiences to be had. Inspired by a certain fan video , we took to our imagination of where OnePlus would be decades from now, having moved our headquarters to space. Our space station is called The Loop, and we’re excited for you to check it out.Last year, we made 30,000 OnePlus Cardboard viewers and sent them to our fans for free (plus shipping) before the launch. This year, we’re taking this one step further too. Forget cardboard, this year we’re excited to bring you the OnePlus Loop VR Headset - for a more robust, immersive and comfortable experience. Loop VR is beautiful, and developed together with our buddies at AntVR who are pros at VR optics. We’re confident that this year’s experience will be vastly improved.In case it wasn’t clear, the Loop VR Headset is available completely free (plus shipping) right now. Hurry up, because we only have 30,000 available and I’m sure these will become collector’s items. Start preparing for your journey into outer space by claiming your Loop VR headset today!Doing the world’s first product launch in VR was cool in 2015. In 2016, the OnePlus 3 launch will be the world’s first global shopping experience in VR. Visitors to The Loop will be able to order the OnePlus 3 before anyone else, in VR.We’re extremely excited about the OnePlus 3, but it’s important to remember that without you, we wouldn’t have made it this far. Actually, that’s why we decided to do VR launches in the first place. Instead of speaking to a few members of the press, to be able to bring all of you together at the same time, and same place. This is just as much your launch as it is ours. We can’t wait to see what’s next, so let’s find out - together.Never Settle.