Raw footage purportedly shows moment El Chapo's son was kidnapped in Mexico

Surveillance camera stills posted by Blog del Narco on Wednesday, August 17, 2016, purportedly show the armed abduction of Jesus Alfredo Guzman Salazar, the son of Sinaloa Cartel kingpin Joaquin "El Chapo" Guzman. less Surveillance camera stills posted by Blog del Narco on Wednesday, August 17, 2016, purportedly show the armed abduction of Jesus Alfredo Guzman Salazar, the son of Sinaloa Cartel kingpin Joaquin "El Chapo" ... more Photo: Blog Del Narco Photo: Blog Del Narco Image 1 of / 54 Caption Close Raw footage purportedly shows moment El Chapo's son was kidnapped in Mexico 1 / 54 Back to Gallery

New photos appear to show the moments before the son of drug lord Joaquin “El Chapo” Guzman was kidnapped by a rival cartel at a Puerto Vallarta restaurant Monday.

The leader of the Sinaloa Cartel’s son, Jesus Alfredo Guzman Salazar, 29, was among the half-dozen men kidnapped at La Leche restaurant by the group’s rival— the Jalisco New Generation cartel, Jalisco state Attorney General Eduardo Almaguer said Tuesday.

The photos, posted by Blog del Narco, show a man, who is purportedly Jesus Alfredo Guzman Salazar, on his knees with his hands behind his head as a man points a gun at him. Other photos show several people sitting at a table inside the restaurant before the kidnapping occurs. When the rival cartel enters the restaurant, multiple people are held at gunpoint as they stand by the table.

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The photos appear to be taken from security camera footage.

The cartel leader's sons are known for their flashy lifestyles, posting images of luxury cars, guns and drugs online.

The kidnapping is the latest attempt to undermine El Chapo as he remains in jail. Before, there were reports of gunmen invading the home of the drug lord’s mother in northern Sinaloa.

Almaguer said seven armed men interrupted a celebration by 16 people at the upscale La Leche restaurant in Puerto Vallarta's hotel zone around 1 a.m. Monday. They separated nine women to one side and took away the seven men, one of whom apparently escaped, he said. Authorities said they had not heard of anyone demanding a ransom.

RELATED: El Chapo's flashy son kidnapped by rival cartel in Puerto Vallarta, officials say

The Jalisco cartel made a name for itself with brazen attacks on authorities in Jalisco, but it has also established itself in areas as distant as the Gulf state of Veracruz and Baja California Sur.

"It doesn't surprise me that they would push to escalate this to the next level," Samuel Logan, managing partner at the business and security consulting firm Southern Pulse, said. "And if anything I think it will be the next week to 10 days are going to confirm that. These guys aren't going to wait around to push back."

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It would be the latest sign the Sinaloa cartel's dominance is not what it once was. "El Chapo" purportedly ran affairs from prison until his second escape in 2015, but since being recaptured has been kept under stricter security measures and is currently in prison in the northern border city of Juarez.

Other affronts against the legendary drug capo have been reported in recent months. In June, local media said an armed gang broke into the home of Guzman's mother and stole vehicles and other goods.

"There is a war right now for control of the Sinaloa cartel and a central theme in that war is the issue of attacks on his family," said Raul Benitez, a security specialist who teaches political science at the National Autonomous University of Mexico.

Jesus Alfredo Guzman has long been on the radar of authorities. In 2009, he was indicted on U.S. drug trafficking charges in Chicago along with his father and other Sinaloa cartel leaders.

In 2012, the U.S. Treasury Department designated him under the Foreign Narcotics Kingpin Designation Act as assisting his father in drug trafficking. That same year, Mexican marines mistakenly arrested a used car salesman and presented him to the press as Jesus Alfredo.

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Almaguer said authorities were still working to confirm the identities of two of the six men taken. Rumors continued to swirl that Jesus Alfredo's older brother, Ivan Archivaldo Guzman, was also abducted.

Andres Granados, a lawyer representing their father, said he had no information about the abductions.

If Ivan Archivaldo also turns out to be one of those taken, the kidnappers would have two of the sons rumored to be taking over parts of El Chapo's empire.

"People have information about the family's movements and they want to destroy the family," said Benitez.

The Associated Press contributed to this report.

kbradshaw@express-news.net

Twitter: @kbrad5