Major media companies will push the competition regulator to make online rivals Facebook and Google pay to host their content, with a flurry of official submissions to a world-first investigation into the digital giants expected next week.

The Australian Competition and Consumer Commission is attracting attention from television networks, radio stations, newspaper publishers and offshore search engines in its wide-ranging inquiry into the impact of tech platforms on traditional media.

Australia's biggest media companies are set to tell the regulators their concerns about the changing nature of the industry thanks to digital platforms.

NewsMediaWorks, whose board includes executives from News Corp, Fairfax Media and Seven West Media, will be making a submission on Tuesday which will suggest digital giants should be required to pay for the content they use.

News Corp's Rupert Murdoch previously flagged a similar idea, saying they should be required to pay ‘carriage fees’ to publishers.