A British relationship guru has claimed you could boost your chances of snagging a date simply by changing the colour of your winter coat.

Hayley Quinn, 30, pounded the pavement for thirty minutes in East London on a Monday afternoon wearing a bright red coat to test the theory that the colour attracts more attention.

She spent half an hour walking around to determine whether strangers on the street paid her any more attention than usual in the new shade, and the YouTube star was left stunned by the amount of men who approached her - with many going out of their way to strike up a conversation.

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Hayley Quinn took part in a social experiment to see whether wearing red would help her to attract more male attention

Hayley said she was approached by five men in 30 minutes in total - in contrast to the previous day in a different outfit, when she was not approached at all.

The 30-year-old created the video to feature on her dating advice blog and YouTube channel, which aims to help men and women broaden their concepts of traditional dating and be luckier in love.

Hayley said: 'I came up with the idea for the social experiment after hearing loads of stories about how red makes you more attractive.

'I discovered that there is lots of scientific evidence that says wearing red can make you more approachable and that it is suggestive of sexual attraction and arousal.

Hayley was approached by five different men in half an hour while wearing her vibrant outfit

The dating guru admits that she is rarely approached by men in the street and when she wore a different outfit the day before she was approached by none

'Like many women, I hardly ever get approached by men at all and I think particularly in England there is a stereotype that British men will just not approach women.

'We're a culture that is really into privacy and not interrupting people.

'It also doesn't help that the standard London dress code is usually black or grey. It can sometimes feel like you're just fading into the background.

'When you live in a big city, no one wants makes contract with each other and it can feel really isolating and hard to meet anyone.'

In the video, Hayley can be seen walking around the streets wearing bright orange high heels teamed with a vibrant red coat and it doesn't take long for men to start noticing her.

One man walked with Hayley for a few blocks so that he could keep chatting to her and even gives her a hug and kiss on the cheek

One man can be heard commenting 'beautiful!' while Hayley responds that 'it's a nice day, isn't it?' while he tells her that she is 'beautiful like the day'.

He then asks her where she's going and says that he'd like to 'get in touch' with her.

Hayley continues to attract different comments from men on the street.

One man walked with Hayley for a few blocks so that he could keep chatting to her and even gives her a hug and kiss on the cheek while asking for her phone number.

Hayley wants to inspire other women who feel as though they don't get much attention

While some viewers may perceive the onslaught of attention as sexual harassment, Hayley stressed that this was definitely not the case.

She said: 'I was really putting myself out there and deliberately courting the attention, so I never felt harassed, uncomfortable or intimidated in the slightest.

'Quite the opposite actually, I was really impressed with how well the experiment went.

'I've walked down the same streets a million times wearing different colours and I've never experienced anything like that.

'I wanted to inspire women who might feel like no men ever approach them, that they shouldn't be passive in the flirtation and dating process.

'I find it really offensive and heartbreaking when women think that finding the right guy only comes down to fate, luck or how good looking she is.

'There are so many elements of attraction other than just physical beauty.

'Body language and movement, conversation skills and personal style all play a huge role.

'I was so happy that even on a Monday afternoon, which isn't really considered a 'sexy' time, I could still turn heads and entice men just by wearing the colour red and showing confidence.'