The Toronto Raptors may not be superstitious, but their latest partnership with GoDaddy suggests the defending NBA champions may be a little stitious.

The longstanding partnership between the Raptors and the internet domain registrar and web hosting company has been plagued by the so-called GoDaddy curse in recent years, as players like Jonas Valanciunas, Patrick Patterson, Lucas “Bebe” Nogueira, Norman Powell and, most recently, C.J. Miles have seen their performances dip after becoming the face of varying campaigns.

Fans expressed concern on social media that forward OG Anunoby, who is hoping for a breakout season, could be the next victim of the curse when GoDaddy teased the latest campaign on social media in late September

“Not OG, anyone but him!” one Twitter user wrote.

Another referenced the purported curse next to a skull emoji: “Stop advertising the raptors please ... every time this happens u (sic) end (up) ruining their basketball career,” the user replied.

But they can rest easy after GoDaddy announced Monday that Raptors alum Muggsy Bogues will be the spokesperson for this year’s campaign.

Bogues will launch a new Raptors-centric storybook, which will be available for purchase online with all the proceeds going to the MLSE Foundation.

“With the 25th anniversary celebration this year of the 2019 NBA Champions, the timing was right to partner with a Toronto Raptor Alumni legend, Muggsy Bogues, to launch our new campaign ‘A Raptors Tale,’” Anne de Aragon, vice-president and country manager of GoDaddy Canada, said in a release.

Previous campaigns included Valanciunas selling “Itty Bitty Ballers” figurines along with Patterson and Nogueira, Powell trying to peddle a hit single and Miles drumming up buyers for a line of pyjamas.

Powell is the only player who remains with the organization, but he posted a career-low 5.5 points per game and a .401 field-goal percentage the year he was linked to GoDaddy, a season that saw him fall short of expectations after signing a four-year, $42-million contract extension.

Valanciunas struggled in the 2017 playoffs, the year he was the face of GoDaddy, but bounced back with near career years in 2017-18 and 2018-19, before he was dealt to the Memphis Grizzlies in February.

Miles put up just 5.5 points a game and had a .314 three-point percentage last year with Toronto, down from 10 points a game and a .361 three-point percentage a year earlier. He was dealt to Memphis along with Valanciunas and is now a member of Washington Wizards.

The Raptors open their season on Oct. 22 against the New Orleans Pelicans.

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