Have you ever poured your heart and soul and blood, sweat and tears to help test and perfect a product that, after launch, flopped miserably? Not because it was not working right (you tested the snot out of it ), but because it was not the right product.



Are you currently wasting your time testing a new product or feature that, in the end, nobody will use?

Pretotyping [pree-tuh-tahy-ping], verb: Testing the initial appeal and actual usage of a potential new product by simulating its core experience with the smallest possible investment of time and money.

Pretotyping is a way to test an idea quickly and inexpensively by creating extremely simplified, mocked or virtual versions of that product to help validate the premise that "If we build it, they will use it."

Make sure – as quickly and as cheaply as you can – that you are building the right it before you build it right.

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