BEIJING — The founder of a Chinese brand of high-tech toilets called Trump said he had no intention of soiling the name of America’s next president.

Zhong Jiye, the founder, said he had not heard of Donald J. Trump when he registered the English name of his company, Shenzhen Trump Industrial Company Limited, as a trademark in 2002. In Chinese, the company name means “innovate universally,” he said, highlighting how the toilet seats warm and wash the user’s backside. That Chinese name, he explained, also sounds a little like “trump.”

“We really didn’t know of this person called Trump,” Mr. Zhong said in a telephone interview from the southern Chinese city of Shenzhen. “It was entirely a coincidence.”

In the United States, Mr. Trump’s name has adorned ties, steaks, water and other products. In China, it is found on computers, cosmetics, even leather goods.