This is part 2 of a blog series on Bringing a Tokenized Economy to the Masses. Click here for part 1.

UPDATE: We have launched! Read the announcement here!

Cryptoraves provides users with a token they can Tweet. It represents their reputation, and the social value they already create on social media platforms. They can share tokens freely to amplify their online voice, put their personal backing on important ideas, and put their online reputation and credibility into a recognizable form — a token.

Right now users of the popular social media platforms like Twitter and Facebook don’t own their own data. This isn’t a new argument, right? Users are not receiving any benefits from the way their personal data is being used to create advertising and other revenue streams for the social media behemoths. They mostly use these platforms for enjoyment, exchange of ideas, and for the social interactions. They don’t really have anything to show for the time investments they’ve made on these sites, for their ideas and great contributions, and for the social value they are already creating. But what if they could capitalize on all of this time they spend on social media; get better ROI for the time they’ve invested? What if they could promote their brand and ideas, create a more recognizable form of social credibility by doing the things they already do? What if they could increase their value by making their token more desirable? What if they could avoid “wasting” hours on social media with nothing to show for it, and instead become truly empowered; able to increase, leverage, and benefit from the moves they make online?

This represents a shift, a new perspective, a new way of thinking, a transformation. Users see how tokenization of a previously non-commodifiable entity (social value and credibility) brings them a direct benefit. As their portfolio of tokens grows, and they continue to share their own token, they realize that these tokens can be traded… they are commodities. Social value is now a commodity. This opens users’ eyes to the promise and potential of blockchain technology. They begin to see the power of their own social value, but also the greater power of tokenization and the way that it can be harnessed in different ways, for different benefits to them personally, and to society as a whole. They begin to see how they could use it for various things — perhaps leading to a flood of ideas and innovation in the blockchain space.