With tongue firmly planted in her cheek, leading scholar, author and activist for youth drug education, Marsha Rosenbaum, Ph.D, from the Drug Policy Alliance, criticizes DARE’s ineffectiveness and expense for the last thirty years.

‘Just Say No’ Turns 30

Marsha Rosenbaum, Ph.D

If you are under 40, it is very likely that you, like 80 percent of schoolchildren in the U.S., were exposed to Drug Abuse Resistance Education, which celebrates its 30th birthday this month.

D.A.R.E. was created by the Los Angeles Police Department in 1983, following the rise of a conservative parents movement and First Lady Nancy Reagan in need of a cause. The purpose of D.A.R.E. was to teach students about the extreme dangers of drugs by sending friendly police officers into classrooms to help kids resist the temptation to experiment; to stand up in the face of peer pressure; and to “just say no.”

Because of its widespread use in elementary schools all across America (and in over 40 countries around the world), D.A.R.E .was evaluated extensively. The reviews consistently showed that while students enjoyed interacting with police (especially examining the sample cases of drugs used for show and tell), and may have been initially deterred, effects were short lived. In fact, by the time D.A.R.E. graduates reached their late teens and early 20s, many had forgotten what they had learned or rejected the exaggerated messages they’d heard. And by 2001, D.A.R.E. was deemed by none other than the United States Surgeon General, “an ineffective primary prevention program,” and lost 80 percent of its federal funding shortly thereafter.

Yet D.A.R.E .has kept going — trying to keep up with the times, at least rhetorically, with its new “Keepin’ it Real” curriculum. Last fall, I read with keen interest that the program in Washington State had been notified by national D.A.R.E., its oversight agency, that the subject of marijuana would be dropped from the curriculum.

What???? The very same D.A.R.E. program that taught my daughter that marijuana would lead to heroin addiction isn’t even mentioning pot? Had it given up its “reefer madness” campaign, perhaps in light of Washington’s Initiative 502 that legalized marijuana last November?

I had to call and hear for myself about these big changes.

President and CEO Frank Pegueros told me that, in fact, D.A.R.E. had changed. The didactic approach is gone, replaced by dialogue and discussion. “Just say no,” he said, “has gone by the wayside.” It sounded almost touchy feely to me.

I was encouraged, thinking for a brief moment that the chorus of anti-D.A.R.E. critics, like me, who emphasized the importance of honest, science-based drug education, had actually been heard.

But then I asked Mr. Pegueros about marijuana, and why it was dropped from the curriculum, and that’s when I got the real scoop.

Actually, it was not officially dropped. Instead, not wanting to pique students’ interest, the subject of marijuana will be discussed by D.A.R.E. officers only if it is brought up by students themselves. And what will they be told? As for content, one needs only to peruse www.dare.com to see that although the packaging may have evolved, the content has remained the same: marijuana is a very dangerous drug; medical marijuana is a hoax; and big money, rather than compassion and pragmatism, is behind legalization initiatives.

By now it is commonly known that the extreme dangers of marijuana have been exaggerated, and few users become addicted or graduate to hard drug use; roughly 70 percent of the American population supports medical marijuana; and it is public opinion that is driving initiatives and legislation to make medical marijuana available to people who need it.

If D.A.R.E. failed to convince youth a generation ago to “just say no” because its content was unbelievable, no amount of new anti-drug rhetoric will help. Students didn’t believe what they were told 30 years ago, and they’re too smart to believe it now.

And worse, D.A.R.E.’s recycled rhetoric will certainly fail to provide young people with useful information to help them make wise, health-driven decisions about dealing with the myriad of substances available to them today.

So Happy 30th D.A.R.E. Now that you’re approaching middle age, how about trying “just say know” this time around?

Marsha Rosenbaum is the founder of the Safety First drug education project at the Drug Policy Alliance and author of “Safety First: A Reality-Based Approach to Teens and Drugs.”

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