RAW DATA: Sky TV announces a Netflix-style service called Neon

(As expected, this $20 a month service will be open to non-Sky TV customers and it will include some premium content, such as HBO's Game of Thrones. Don't expect first-run series, however, as Sky walks the line between attracting next-generation viewers and avoiding too much cannibalisation of its Soho and movie channels - CK)

Sky TV statement

Carry the seven kingdoms of Westeros in your pocket, spend your day off hunting for a serial killer on the Mexican border or veg for a couple of hours on the couch with Matthew McConaughey – it’s all possible with NEON.

NEON is a subscription video on demand (SVOD) service powered by SKY, which makes it easy for Kiwis to access great entertainment. NEON offers exclusive TV series, hundreds of movies, great factual entertainment, documentaries and brilliant family viewing.

The first 30 days are free and it’s just $20 every 30 days thereafter, with no long-term contracts and no ads. Launching in December, as well as great TV and film, NEON offers all the basics that users would expect, along with some great features that will make it a breeze to use.

This includes a handy bookmark so users can pick up and play where they left off, on any of their registered devices, whenever they like. NEON users can register up to five different devices and watch on two at the same time.

Parents can rest assured as parental pins can be set during NEON’s simple three-step sign up, and classifications and warnings for viewers are super clear.

At launch, NEON will be available on PC and Mac using an internet browser and on selected iPhones and iPads through our free NEON App. For those after a big-screen experience it’s easy using Apple TV to stream via Airplay and customers can also connect a laptop to a TV using an HDMI cable.

NEON won’t stop there though; in the New Year it will be available on Xbox 360 and selected Samsung Android tablets and phones.

NEON in a nutshell:

NEON is a subscription on demand (SVOD) service offering unlimited access to great movies and TV programming.

Find out more at www.neontv.co.nz.

Enjoy 30 days on us when you sign up.

After that it costs just $20 for 30 days.

Available on PC/Mac and selected iPads and iPhones compatible with models with the iOS7+ operating system at launch.

Parental pins, classifications and warnings included for viewers.

What is there to watch?

At launch, NEON will have a huge selection of TV, film and factual titles which customers can access as soon as they have set up their account, as well as exclusive shows from the world’s best studios such as HBO, FX and AMC.

Whether it’s seeking escape on a rainy afternoon, keeping up with the best drama or spending some time watching a guilty pleasure, customers will be spoilt for choice with a really good mix of viewing options.

From terrific kids TV and movies, pure escapism in the form of thrilling dramas, blockbuster movies to film festival favourites and diverse lifestyle cooking and reality series there will always be something to watch.

NEON has announced a few key movies and series today at www.neontv.co.nz and will be adding more on a regular basis in the build up to launch to give customers a taste of what’s to come.

When can I get NEON?

NEON will be here in December. The best way to keep up to date is by registering on our website, liking us on Facebook or following us on Twitter.

What is the quality like?

NEON uses adaptive streaming which gives the best possible video performance depending on the internet speed being used as well as clear settings to help customers manage their data usage.

NEON is available to anyone in New Zealand with an internet connection, no matter who the internet provider. Watching content over reliable, high-speed internet will make for even happier viewing, so NEON is excited to be working with Vodafone to bundle NEON with its broadband plans. More details to be announced soon.

NEON is launching in December.

Updates can be found at www.neontv.co.nz, on Facebook at www.facebook.com/ NeonNewZealand and on Twitter, @NeonNZ