One has to respect Amazon (AMZN) - Get Report a little bit for its competitive spirit and desire to do everything it can to crush rivals and generally, make their lives hell.

The digital beast is employing robots, or bots as coders call them, to thwart rivals such as Walmart (WMT) - Get Report from tracking product price changes on its site, reportsReuters. In an email to TheStreet, Amazon denied it's using bots.

"Nothing has changed recently in how we manage bots on our site, and we don't have a campaign to remove bots. We know that because we have the lowest prices and the largest selection, many other retailers use our site as the gold standard - and they use bots to compare themselves to us. We prioritize humans over bots as needed to ensure we are providing the shopping experience our customers expect from Amazon."

This is a huge issue, nonetheless.

Most big retailers tend to rely on computer programs to "scrape" price changes on Amazon. When Amazon changes a price, competitors will often follow suit in order to not risk losing a sale. So if there is no scraping of Amazon's site each millisecond, competitors lose sales -- it's that simple.

Side note that Wall Street analysts tend to employ their own scraping models on Amazon to track price changes and how they may impact the company's profit margins, and those at others in their coverage universe.

This is one of many examples of why you pay up to own Amazon's stock. Even at 83x forward earnings, the company just refuses to be beaten.

Read This Or Lose Out

Walmart is on the move: Having covered Walmart since day one out of college, I have never seen the company move as quickly as it's moving right now. Case in point: it has partnered up with a company to open Jet.com's first-ever store. As TheStreetreports, the temporary New York City location will sell groceries. Below are several photos of the location.

Take that, Amazon.

What Melania has been up to: Great overview of what First Lady Melania Trump has been up to in her first 100-plus days viaUSA Today. There is no question that Trump has opted for a more chill approach to First Lady -- the events she attends without her husband almost go uncovered.

Meanwhile, France's Macron has a First Lady that has no qualms stepping out in the public.

Is this wrong or just a business decision: Long-time General Motors (GM) - Get Report executive Bob Lutz -- and borderline auto industry legend -- has a company that is selling discontinued American icon the Hummer in China. According toCar and Driver, Lutz' company VLF Automotive is selling carbon copies of the Hummer H1 in the country.

Come on, Lutz.

Apple starts the day sitting on a nice round number: After hitting a market capitalization above $800 billion briefly on Monday, Apple (AAPL) - Get Report on Tuesday became the first U.S. company in history to cross that level of value on a closing basis. Apple's market cap to start the session: $803 billion. As Apple Insiderpoints out, it was just mid-February when Apple's market cap closed above $700 billion.

Doesn't this chart say it all?

Who cares about the rise of electric cars, says an oil company: A BP (BP) - Get Report executive unsurprisingly downplayed the threat of electric cars to the oil industry at the Flame conference on Tuesday evening. The comments below are probably right, but 50 years out there is no denying electric, autonomous cars on roads globally will mean less oil/gas consumption.

If Tesla's (TSLA) - Get Report CEO Elon Musk would like to discuss this with me on Twitter, I am totally open to it.

This article originally appeared at 08:15 ET on May 10 on Real Money, our premium site for active traders. Click here to get great columns like this from Jim Cramer and other writers even earlier in the trading day.

Jim Cramer and the AAP team hold a position in Apple for their Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells AAPL? Learn more now.

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