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Reality show The Real Housewives of Cheshire faces the axe after just one series.

Ratings for the programme featuring WAGS Tanya Bardsley, Leanne Brown and Dawn Ward, and businesswoman Ampika Pickston are below 500,000.

The show started on ITVBe in January with 1.1million viewers, double TOWIE’s rating on the channel.

But recent shows have not even made the multi-channel Top 30.

ITV chiefs believe the show has lost its fizz - and viewers haven’t warmed to the bitchy, self-obsessed, wealthy cast.

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Tanya, 33, wife of Stoke’s Phil, Leanne, 38, wife of Sunderland’s Wes, and Dawn, 41, wife of former footballer Ashley, have featured heavily, shopping and arguing.

An ITV source revealed: “Much was expected from Real Housewives with its glamourous, wealthy women.

“It started off with a bang - attracting some of ITVBe’s best ratings - but interest has tailed off rapidly.

“Viewing figures have declined rapidly as people simply failed to connect with the housewives featured.

“Its seems viewers juast simply are as obsessed or interested in the Real Houswives of Cheshire as they are themselves.

“No decision has yet been made on its future - but the word is that there will just be the one series and it won’t be back.”

The series ends its nine-show run on Monday.

An ITV spokeswoman said: “No decision has yet been taken about the show’s future. However, we are very happy with how the show has performed."