Paul Pierce says that if he had to choose between the Celtics' or Raptors' roster for the rest of the season, he'd choose the Raptors. (1:32)

TORONTO -- With nine games remaining on their regular-season schedule, the Toronto Raptors still have a mathematical chance to land not just the top seed in the Eastern Conference playoffs, but the top overall seed in this year's postseason.

It's a worthwhile goal -- one most teams would strive for. But Raptors coach Nick Nurse isn't making it a priority.

"We're going to play this out," Nurse said before Friday's loss to the Thunder put Toronto three games back of the top spot in the East. "We're trying to win each night. [But] where we end up seeded, we end up seeded."

And when did he decide that was the right approach to take?

"When I got the job," Nurse said.

His actions, as well as those of the entire Raptors organization, back that up. Ever since suffering a second consecutive embarrassing sweep at the hands of LeBron James and the Cleveland Cavaliers last spring, Toronto has focused all of its efforts on reaching new heights in the playoffs.

Nothing -- including pursuit of that top overall seed -- will see the Raptors deviate from that objective.

"It just doesn't seem to have much relevance to our team, and the situation that our organization is in," Nurse said. "Yeah, we want a decent seed, but we can't get caught up in it."

Then, he smiled.

"I think somebody won it last year not being a No. 1 seed. But I'm not sure."

East's top seed, last 10 years Only twice in the past 10 seasons has the top seed in the Eastern Conference gone on to reach the Finals. Year Team Playoff Result 2018 Raptors L, Conf Semis 2017 Celtics L, Conf Finals 2016 Cavaliers Won title 2015 Hawks L, Conf Finals 2014 Pacers L, Conf Finals 2013 Heat Won title 2012 Bulls L, First round 2011 Bulls L, Conf Semis 2010 Cavaliers L, Conf Semis 2009 Cavaliers L, Conf Finals

Nurse could've been referring to the East (where the 4-seed Cavaliers knocked out the top-seeded Raptors in the second round) or the NBA as a whole, as the Golden State Warriors won a second consecutive title, in part, by winning Game 7 of the Western Conference finals in Houston against the top-seeded Rockets. But the specifics of last season's results don't matter.

What matters to the Raptors is reversing their playoff fortunes. Toronto is coming off by far the best five-year run in the franchise's 24-year history, averaging nearly 53 wins per season, culminating in a 59-win season a year ago. However that regular-season success hasn't translated to deep postseason runs. The Raptors have made just one trip beyond the second round (a 4-2 loss in the East finals to James and the Cavaliers in 2016), and have seen three of their past four seasons end in series sweeps.

Toronto is determined to change that narrative and write a different ending this season. That was the case when Raptors president of basketball operations Masai Ujiri chose to replace Dwane Casey with Nurse; it also was the case when he traded the franchise's all-time leading scorer, DeMar DeRozan, for former Finals MVP Kawhi Leonard, and again when he moved Jonas Valanciunas at the trade deadline for Marc Gasol.

"I think we went into training camp with the theme of, 'We're gonna move some pieces around, we're gonna try a lot of schemes,' all with the end goal in mind," Nurse said with a smile.

"So, yes, it's been on my mind a lot."

To that end, the Raptors have been aggressive in trying different lineups and different approaches all season long, some of which has been by design, and some out of necessity.

Nurse has liberally flip-flopped starting centers -- first between Serge Ibaka and Valanciunas, and since the deadline between Ibaka and Gasol. For Gasol, in particular, that has meant a significant adjustment from the role he'd grown accustomed to for the past decade in Memphis, where he was the full-time starter and face of the franchise.

"You understand the situation and you deal with whatever's best for the team," Gasol said. "There's not going to be any complaints or negative vibes coming from me. The job is to do what's best for the team and we have to figure out what we have to do going forward. I know at least for the next few games, it's going to be consistent and I'm going to try to be consistent as well.

"I think it's a matter of building and being patient with it."

That same patience has been necessary for a Raptors team that has put together the second-best record in the NBA (behind only the East-leading Milwaukee Bucks) despite having its full roster available just twice all season long. Leonard has missed 20 games -- many of which have been for "load management," in response to his missing all but nine games last season with a quadriceps injury -- and Kyle Lowry has been absent 17 times (including Sunday's game against the Charlotte Hornets, the third straight he has missed with a sprained ankle).

Including the Hornets game, the Raptors will have played 74 games this season -- only to have their two All-Stars play together in exactly half of them.

Toronto would obviously have loved to have more time with its two stars on the court together. But the success the Raptors have had while juggling lineups is a positive indicator of Nurse's ability to handle any situation that comes Toronto's way when the playoffs arrive.

And while the other East contenders -- Milwaukee, the Philadelphia 76ers and Boston Celtics -- all present a formidable challenge, the Raptors won't take the court against any of them thinking they are an underdog, regardless of seed.

"Could we be the No. 1 seed in the league? Probably, without all the injuries," Nurse said. "But we've had a ton of 'em. I think we've had four or five guys miss 20-plus games. It's a lot.

"So, as long as we get them back when we need them, have our team at full strength, or as full strength as we get, good. And, if for some reason we don't? Man, we've played enough games without it full strength, we ought to be able to go then, too."

For the better part of a year, the Raptors have been singularly focused on putting their prior postseason failures behind them. With James now out West -- and, coincidentally, not part of the playoff picture at all, thanks to the Lakers' implosion -- the roadblock they ran into in each of the past three seasons has been taken away. Now the team has one of the easiest finishing schedules in the NBA to get right and get healthy before the playoffs begin April 13.

"When we play, you can see where you fit, and what we can do out there," Leonard said. "You don't know what's going to happen in the playoffs.

"We are as good as our weakest link, so everybody has to be locked in and engaged."

Regardless of what happens in these final nine games -- whether Toronto eclipses Milwaukee or remains in the second spot in the East -- the goal remains the same: getting this franchise to the NBA Finals for the first time.

"We are still striving for that goal," Leonard said. "We have a chance to do something special here. That's what I'm focused on."