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Tesla provided a rare glimpse into the highly automated manufacturing process for the Model 3, the electric car intended ultimately for the masses and widely seen as critical to Tesla’s success.

CEO Elon Musk has repeatedly described the high-pressure, 24/7 manufacturing cycle for the Model 3 sedan as “hell.” The company twice missed closely watched production targets before announcing this month that in June it reached Musk’s goal of producing 5,000 Model 3s a week.