Nine Entertainment Co chief executive Hugh Marks will move quickly to cement the full control of radio network Macquarie Media and offload other assets that do not focus on national advertisers, mass audiences and digital subscriptions.

Nine will trade on the Australian Securities Exchange for the first time on Monday since completing a takeover of the 177-year-old Fairfax Media and forming a $3 billion media business.

Nine Entertainment Co chief executive Hugh Marks. Credit:AAP

This plan means a likely sale of the regional publishing business Australian Community Media. The merger with Fairfax included a 54.5 per cent stake in ASX-listed radio network Macquarie Media, which operates talkback stations 2GB In Sydney and 3AW in Melbourne. Nine is looking to buy the remaining shares.

“What we do well as a business is working with national advertisers,” Mr Marks said, “We will be trying to move to that new model.”