All titles work with both touch as well as a PC's mouse and keyboard, and are designed to run on virtually any platform and device. Like many casual games, they're designed to be playable with a minimum of instructions -- important when they're meant to reach people across many different languages. Some are not-so-subtle riffs on familiar titles like Puzzle Bobble and Tetris, but that's probably not a bad thing for gamers who otherwise couldn't play those games on their phones.

GameSnacks are available directly on the web, but people in Indonesia (and eventually elsewhere in southeast Asia) will soon have access to them through the "super app" Gojek. Google may not have Facebook's advantage for distributing games (it can pitch users more directly), but it's clearly betting that wider compatibility will help it reach players who can't even consider other web games.