Customers at a Hong Kong Ikea got an unexpected film screening when one of the store's giant TV screens began playing a pornographic video.

Ikea is still investigating how a big-screen TV ended up playing a film of a man pleasuring himself to an audience of shoppers in the Causeway Bay store. Chances are, someone's going to get fired.

A quick-thinking staffer thought to cover the offending half of the screen by taping a large piece of paper over it, and eventually someone thought to unplug the TV. No word on how many shoppers got distracted from their mission of acquiring generic-looking, difficult-to-assemble but undeniably budget-friendly Swedish furniture in the mean time.

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An Ikea spokesperson apologized for the impromptu film screening and said an investigation is underway.

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