Chiranjeevi Maddala is an award winning digital marketing strategist with over 18 Years of experience in Digital Media and Marketing. He is the Founder and Chief Mentor at Digital Ready.

Do you know that 92% of marketers claim that Social Media Marketing could be the changemaker in the field of digital marketing? Well, that is true. To get the idea of this deep-rooted influence of social media on the customers, we are going to know all things related to social media marketing and the career opportunities related to it.

Digital Marketing is taking on conventional marketing techniques by leaps and bounds. Digital Marketing has changed the rules of marketing by reaching to the remotest part of the world without any significant infrastructure changes.

In this digital era, you have to be updated with the nuances of new technologies and skills in digital marketing. You can pursue a high-paying career in social media marketing if you keep yourself updated and aware of the online platform. In this blog article, you are going to dive into the pool of knowledge about the latest career opportunities and much-required top skills for the social media marketing field. In this social media marketing-related article, you will get to know the ins and outs of the skills required to master digital marketing in 2020.

Facts

96% of all smartphone search traffic comes from Google

94% of the total organic traffic comes from Google

Infographics are the most liked content than any other content

It is estimated that by 2020 Global mobile ad spending would reach $247.4 billion

84% of people expect brands to create creative content

Organic search results can be increased for blogs with videos by up to 157%

A video is shared 1,200% more than both links and text combined

41% of clicks go to the top three paid ads on the search results page

What is Social Media Marketing?

Social media marketing is using social media adequately with social media platforms. Facebook, Twitter, and LinkedIn are the frontrunner social media platforms to take social media marketing to new heights. All these platforms are promoting products, businesses, and brands. Social media has risen as one of the most sought after platforms for marketers to showcase their marketing strategies. Companies are becoming highly aware of social media platforms.

Facts:

45% of the current population uses social media to interact

With over 2.32 billion active monthly users, Facebook rules all the social media platforms

On an average of 3 hours are spent per day per person on social networks and messaging

73% of marketers believe in social media marketing as an effective way to influence customers

54% of social browsers on the internet use social media platforms to research products

Influencer recommendations on social media influence the choices of around 49% of the customers

Based on the above facts, social media is going to outcome all other platforms in digital marketing.

Skills to get a hold on Social Media Marketing

To get ahead in the domain of social media marketing, you have to be a pro in some of the skills which we are going to discuss in this section. Always remember that content decides your winning chance on the social media platforms. Try to have a good grasp of the below-mentioned skills to leap ahead in the ever-changing social media marketing.

Content planning

Content planning for social media is very much crucial. In the planning part, everything should be specified impeccably. From creation to the analysis part, keep everything ready in your planner beforehand. There are some strategic components to keep in mind while planning the content. Try to understand the intersection of the brand market and target market. Keep developing some themes and topics which are exciting to buyers to map their journey towards a brand.

A content plan for social media should include:

Top-Down Funnel Approach

Content forms to tap the mood of buyers

Specification of titles

Keep your audience in your mind

Content Creation

Content creation for social media revolves around the creation of final content using raw inputs gathered from different resources. In social media marketing strategy, contributors are crucial to the creating part of the process. Contributors can be internal or external group members. Explore the use of various technologies while creating content. Technologies can come handy to create dynamic and creative content to give an edge to your social media marketing.

Keep in mind that you have to:

Keep yourself Update

Establish a simple workflow from source to final content

Invest wisely creating a core asset that

Use your core asset, content, discreetly and effectively

Use higher-level of imagination to get the pulse of customers

Reach out beyond your limits while creating content

Content Writing and Editing

To be a pro in social media marketing, you have to have the flair of presenting content in a way that is attractive to end-users. The presentation skills come when you know how to write a blog article, website article, or social media campaign. You have to know the nitty-gritty of writing and editing content, so you do not have to depend on specific writers to write your content. Keep in mind the following things:

Your Writing Style

Grasp on Language

Correct Grammar

Plagiarism Free Content

Appropriate Keyword Usage

Crisp and compact content

Direct pitching tone of the content

Connect with the customers with words

Copywriting

Do not elaborate on each and everything on social media. Wait! Why Am I saying this? That is because you have to try to show instead of writing everything. Use some creative copywriting type lines for your website or blog. Try to inculcate the interest of visitors in your blog or article by giving them a compelling story in an exciting way. Copywriting is a way of writing to advertise something with a few words to compel visitors to take action. Copywriting is used in advertising firms, but you can also use it if you have some sellable skills.

Use an Anecdote

Convey Message with Single Line

Improve Copywriting skills

Use small and simple words to reach masses

Try to minimize your content as much as you can

Convert your copywriting skils into a brand in a particular niche

Content is the foundation of all other marketing techniques used by marketers to tap the gigantic market world. To manage the most crucial asset in the marketing field, every marketer should know the ins and outs of achieving it.

Career Opportunities in Social Media Marketing

Are you yearning to make your career in social media marketing? If you want to pursue a bright career in social media marketing, then opportunities are abundant. In this particular section, we will go through some social media marketing opportunities.

Social Media Marketing Manager

Social Media Marketing Manager is the person who is responsible for the following things like:

To communicate with clients and customers of the organization via Social Media websites

finding innovative ways to connect with people

to do a lot of interaction every day

To have excellent organizational skills to get your message across social media platforms

Having an in-depth knowledge of Social Media tools

Having experience in related fields like marketing, public relations, or advertising can help you enter this job.

Social Media Marketing Executive

Social Media Executive profile is quite demanding and challenging as he/she is directly connected with all vendors and activities of the marketing. Social media marketing executive responsibilities include various tasks like

Creating, editing, publishing and sharing the content daily that builds meaningful connections

Structuring and executing Social Media strategy based on competitive research, platform determination, messaging, benchmarking and identifying the right audience

Creating and optimizing the company’s pages on all platforms to increase the possibility of their visibility on Social Media

Collaborating with other departments of the company to maintain the reputation of the company created so far

Creating editorial calendars and syndicating schedules

Social Media Marketing Analyst

Social Media Analyst is the combination of analyst and subject matter expert on social media platforms and tools. He/she is responsible for :

Leading the qualitative and quantitative measurement of a client of the company performance

For calibration, reporting and providing strategic support to the clients

For supporting analysis and publishing for other digital campaigns which include email, search engine marketing, video, display, performance

Analysis of the performance of the content over social media platforms

Evaluation of the return on every social media platforms like Facebook, Twitter, Instagram

Framing strategic techniques to promote clients’ presence over social media

Social Media Marketing Specialist

Social Media Specialist requires specialization and expertise to make a career in this field. It is a high-demanding field with lots of responsibilities, but it abundantly gives you the opportunities to learn new things and to improve your skill-set.

Creates, manages, and optimizes Social Media campaigns like Pinterest and Instagram.

He/she needs to have a hold on analytical and creative skills along with proven leadership experience.

He/she needs to have excellent communication skills

He/she needs to do continuous monitoring, revising and optimizing ad text for appealing advertisements

Paid Marketing Specialist

A paid marketing specialist is a person who is responsible for the social media presence of a company, and it is an entry-level job that gives you lots of chances of getting on higher positions.

Ensure traffic across all Social Media platforms.

Fixes deviations to improve the quality of the performance.

Maximizes profits

Generating reports for the presence of the company on all social media platforms

He/she creates eye-catching advertisements for the company.

Social Media Marketing is the sea of opportunities as you just have to dive into; you would get so many diamonds to bright your career. From manager to the paid analyst, you will get to learn so many tools and skills which would help to make your profile stand out in the crowd in the times of cut-throat competition. Do not hesitate to join jobs with social media marketing as it is a highly paying field with an abundance of chances and opportunities.

We have recognised the opportunities in the field of digital marketing and have prepared an excellent digital marketing course curriculum by industry experts.