During tough economic times, every dollar counts. That’s why search engine marketing is something that many businesses can get on board with. You know where every dollar is going and whether or not it’s leading to the results you are trying to achieve.

It’s also one of the most cost-efficient investments you can make during COVID-19 and one that requires continuous investment to give bang for your buck.

Having a search engine marketer on your team, too, can prove valuable. As soon as they see that something isn’t working, they can play with keyword phrases, move your budget, and make changes that reflect the current purchasing mood.

Everything related to search engine optimisation and marketing is trackable. Look at your sales. Look at your leads. If you’re not getting value for money, then change it. You have full control over this form of marketing – you can’t say the same about non-digital marketing.

So, right now, create SEO-focused content related to your industry. Keep your site up to date for those who will be visiting it. Check your current campaigns and make sure your message is relevant. You’re then on track for results both now and when the new market emerges at the other end.