South African-based ad agency, Joe Public, created this masterful campaign for a school in Johannesburg that teaches in both English and Afrikaans. The campaign features a series of posters with poetry on them – but that’s not the clever part. The clever part is that each of the poems can be read word-for-word in both English and Afrikaans, with only slight changes in meaning.

All of the posters end with the same line though: “Only four out of every hundred people realise this can be read in Afrikaans and English. Give your child the best of both worlds.”

Much respect to Joe Public, this is amazing.

[Source : Between 10 and 5]