Amsterdam: The Dutch government has announced it will stop using the moniker Holland in favour of its official name the Netherlands.

From January, companies, embassies, ministries and universities will only be able to refer to the state using its legitimate title.

Orange tulips, the nation's national flower, will feature in the rebranded tourism campaign. Credit:iStock

The €200,000 ($319,000) rebrand is part of an update of the country's international image that includes a push to more sustainably manage large numbers of tourists who visit the country each year.

It will also include a logo that combines the initials NL with an orange tulip, the Netherlands' national flower.