The simplest landing page

A demo for the impatients is available here.

If you are working in a startup, you will probably need a landing page for a marketing campaign under heavy time & budget contraints.

This means :

avoid spend time on programming,

avoid spend time on design,

avoid spend time on graphics (logo, favicon, hero image, etc),

avoid spend time on server configuration,

avoid spend recurring money (unbounce, strikingly, etc) for an idea you don’t even know it’ll work or not.

IMHO, the best starting point for a landing page, is :

an extremely well crafted copywriting,

a deployment solution to get your landing page visible to the world,

a robust deployment solution to support strong traffic,

a template that loads insanely fast,

a template that works insanely well on mobile devices,

a mean to chat directly with your customer,

a mean to collect email from your customer,

a way to track visit on your website,

a mean to “make them pay”.

Don’t spend more than 1–2 days on it. A very long but interesting explanation is here.

The only thing that should cost you time and energy is copywriting.

Anything else should be free - and actually is , with very low technical skills.

Here is what I recommend :