“In celebration of the sixth anniversary of ArenaNet’s Guild Wars 2, one of the best-selling MMORPGs of all time, the developer is partnering with national bubble tea retailer, Kung Fu Tea, on a month-long in-store and online promotion during September. Throughout the month, customers will have the chance to try the Elder Dragon Dreamy Delight (a delicious Guild Wars twist on Kung Fu Tea’s Cocoa Cream Wow) as well as unlock Guild Wars 2 in-game content and claim amazing daily prizes via the Kung Fu Tea app.”

Ah, crosspromotions. Remember teasing Bungie for its Destiny candles poptarts, and energy drinks last year? Good times. Guild Wars 2 is getting in on a similar kind of fun now by partnering to promote bubble tea. I mean, at least bubble tea is good.

Yes, there’s a branded bubble tea app, and if you link your social media accounts to it, you’ll get codes to download a cosmetic outfit for the Guild Wars 2, plus the game’s “heroic edition,” which turns out to be a bundle with a “unique set of armor, an 18-slot inventory box, and 10 experience boosters.” So it’s free stuff, in exchange for your deets.

Do note that the promotion runs in September, so it doesn’t actually start until September 1st – that’s when you’ll want to pick up the app.

Turns out there are a couple of Kung Fu Teas within driving distance of me, so maybe I’ll be checking that out this weekend. Anybody else?

Source: Press release