General Electric shares fell below $12 per share for the first time since July 24, 2009, on Wednesday, plowing a new low for the stock this year as investors appear concerned about the embattled industrial company's turnaround plan.

Shares of GE fell 1.1 percent in trading to close at $12.22 per share. The stock slipped as low as $11.94 per share before rebounding back above $12. The stock has fallen nearly 11 percent this month, with its market value now at about $104 billion.

GE continues on CEO John Flannery's plan to trim the company down to three core businesses: aviation, power and health care.

Flannery said during GE's second-quarter earnings last month that he had "essentially" completed the "target of $20 billion of dispositions" he promised.

GE was worth nearly $600 billion in August 2000 — a time when it was one of the most valuable companies in history. Its valuation slipped over the first decade of Jeff Immelt's tenure as CEO before taking a sharp hit during the 2009 financial crisis. But GE's value recovered to pre-crisis levels nearly as quickly, reaching as much as $300 billion by December 2015. Yet shareholder confidence began eroding sharply in January 2017, at about $31 per share.

Immelt's time leading the company was defined by an unwillingness to hear bad news, over a dozen insiders revealed to The Wall Street Journal earlier this year. The overly optimistic CEO's behavior led to a number of consequences: Unrealistic financial goals, poorly timed acquisitions and even mismanagement of the company's cash. Since January 2017, shares have fallen nearly 60 percent as investors discovered a company pulled in multiple directions by its many businesses, under investigation by both the Department of Justice and the Securities and Exchange Commission and weighed down by a finance arm with about "zero equity value."