At www.bestmurders.co.uk, web surfers are presented with faked advertisements for “Cooking With Cannibals - 101 human entrail recipes to suit all occasions” and “Crime Scene Cleaners - Let us clean up your mess. No questions asked. No refunds.” The fact that the site is a promotion for the BBC Two comedy Psychoville only becomes apparent through clicking on a small link marked “More information” at the bottom of the page.