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N.P. bought her vibrator in May for $170, downloaded the app that connects to it and used it on several occasions.

We cannot comment on rumour or speculation

Her lawsuit filed on Sept. 2 claims that Standard Innovation Corp. did not do enough to explain how the “sensitive information” being generated by We-Connect users was being used.

“Unbeknownst to its customers … (Standard Innovation) designed We-Connect to collect and record highly intimate and sensitive data regarding consumers’ personal We-Vibe use, including the date and time of each use and the selected vibration settings, and transmit such usage data — along with the users’ personal email address — to its servers in Canada,” reads the court filing.

The filing seeks certification as a class-action complaint and asks the courts for a trial by jury. It alleges the company’s actions demonstrate “a wholesale disregard” for privacy rights and violated a number of U.S. laws.

“(N.P.) would never have purchased a We-Vibe had she known that in order to use its full functionality, (Standard Innovation) would monitor, collect and transmit her usage information through We-Connect,” the statement of claim says.

Standard Innovation said in a statement of its own that it has not yet been notified of the lawsuit.

“We cannot comment on rumour or speculation. Should we receive additional information, we will review it thoroughly and comment at the appropriate time,” the company said.

“There’s been no allegation that any of our customers’ data has been compromised. However, given the intimate nature of our products, the privacy and security of our customers’ data is of utmost importance to our company. Accordingly, we take concerns about customer privacy and our data practices seriously.”