The NRA announced that it is firing its longtime advertising firm and spokesperson Dana Loesch. It's the latest episode in the grifter civil war that's engulfed the gun lobby group.

The N.R.A. on Tuesday also severed all business with its estranged advertising firm, Ackerman McQueen, which operates NRATV, the N.R.A.'s live broadcasting media arm, according to interviews and documents reviewed by The New York Times. While NRATV may continue to air past content, its live broadcasting will end and its on-air personalities — Ackerman employees including Dana Loesch — will no longer be the public faces of the N.R.A. It remained unclear whether the N.R.A. might try to hire some of those employees, but there was no indication it was negotiating to do so.

Earlier reports claimed that Ackerman McQueen had effectively overtaken the NRA, with media provocateurs such as Loesch more prominent than its official leadership despite not even being employed by the organization. Ackerman transformed the lobby group into a highly-optimized grift on gun nuts, who eventually decided they'd had enough of the bullshit.

The Times cites one episode in particular as a wake-up call to NRA leaders about where they'd been led: NRATV and Loesch's portrayal of Thomas the Tank Engine in Klan hoods: