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A new project inspired by the popular “It Gets Better” campaign aims to give a voice to pro-LGBT Christians who proclaim they’re “Not All Like That,” referring to the anti-gay rhetoric espoused by some conservative Christians.

The effort, dubbed the NALT Christians Project, debuted on Wednesday and will allow Christians to post videos on its website to express support for LGBT people and refute anti-LGBT rhetoric. It’s similar to the “It Gets Better” project, which enabled LGBT people and public figures to tell LGBT youth their lives will improve.

Dan Savage, an LGBT advocate who founded the “It Gets Better” project, created the premiere video for the NALT Christian Project and called on Christians to create videos to demonstrate they’re “not all like that” in terms of holding anti-LGBT views.

“If you don’t speak up, then know that your silence allows the Tony Perkins’ and Pat Robertsons’ of this world to speak for you, and to continue doing real harm not just to young LGBT people, but also to Christianity itself,” Savage says in his video.

Savage says he came up with the term “NALT” after hearing from Christians who told him they’re “not all like that” to distinguish themselves from anti-LGBT leaders who call themselves Christians.

“I heard that so often that I started thinking of the Christians who said that as NALTs, ‘not-all-like-that’ Christians,” Savage says. “Christians who support us on LGBT civil rights. I used the phrase a few times on my blog and in podcasts — and it stuck.”

The initiative was created by Christian author John Shore as well as Wayne Besen and Evan Hurst, activists associated with Truth Wins Out, an organization dedicated to countering widely discredited “ex-gay” sexual orientation conversion therapy.

Besen said he doesn’t think of the project as a shift in his work at Truth Wins Out because he’s always considered the “ex-gay” industry as broader strategy to undermine LGBT people.

“The ‘ex-gay’ industry thrives by exploiting religious guilt and shame to recruit new clients to its programs,” Besen said. “They deliberately contrive a conflict in the hearts and minds of many LGBT people, where they are made to falsely believe they have to choose between their faith and their sexuality. The NALT Chrisitans Project says that no such choice has to be made, and that there are many supportive Christians who will love LGBT people exactly as they are.”

Co-sponsors of the project include: Reconciling Ministries Network, Faith in America, The Evangelical Network, GLAD Alliance, Methodists in New Directions, Covenant Network of Presbyterians, Many Voices and the Association of Welcoming and Affirming Baptists.

As of Wednesday morning, the NALT Christian Project already had 24 videos featuring Christians from around the world, including Presbyterian Minister Mary Lynn Tobin of the Covenant Network.

“I can’t tell how many times over the years I had a giant button that said, ‘I’m a Christian, and we’re not all like that,'” Tobin said. “It drives me crazy that a knock off of Christianity has become an instrument of the right-wing political agenda and become labeled as the real thing by the media. No wonder so many people are hostile to Christianity. I would be, too.”

In another video, Pentecostal Bishop Carlton Pearson said he came to support LGBT people after a long period of soul-searching in which he concluded homosexuality “is not going away.”

“It’s now time for the church — particularly the African-American church — to wake up to the fact that the ‘Don’t Ask, Don’t Tell’ mentality has run its course, and to open up and embrace,” Pearson says. “Because what you fight, you invite, you ignite, and what you resist, persists.”

The website also features a page set up on The Bible with the headline “The Bible does NOT condemn homosexuality” that disputes the notion that the Bible is a rulebook.

“Whenever a specific biblical injunction is found to be incongruous with contemporary mores, a reshaping of the conception of that injunction is not only widely accepted by Christians, it’s encouraged, as long as the new thinking is understood to be in keeping with overriding timeless biblical moral principles,” the website says. “This is why Christian women no longer feel morally constrained to follow Paul’s directives to leave their hair uncut, to keep their heads covered in church, or to always remain quiet in church.”