YouTube, perhaps more than any other platform, is extremely easy to get lost in. From the shorter format of most videos to the sheer number of content creators out there, hours can slip by in the blink of an eye while watching. It all but encourages unproductive binge-watching in which you lose chunks of your life without meaning. A newer channel that likes to focus on that idea is Unus Annus.

Mark Fischbach, also known as Markiplier, and Ethan Nestor, who runs CrankGameplays, started Unus Annus in November 2019. In their first video , the pair, usually known for gaming content, explained the intentions of the channel: to publish a video every day for an entire year. The catch, though, is that at the end of that year, the entire channel, along with every single video, will be deleted. What’s come from it so far has been one of the most unique channels on YouTube.

The concept itself is a really strange one to apply to YouTube. The whole idea of the platform, after all, is to continuously gain subscribers and views over an extended period of time. So to begin the channel with the expectation that everything will be gone in only one year makes it really difficult to define exactly what the two are trying to accomplish.