We didn't think it was possible to reach new heights in regards to offensive alcohol ad campaigns, but Belvedere swept all prior competitors earlier today when the company posted an astounding new advertisement, depicting a man gleefully grabbing a woman from behind while she opens her mouth in horror, clearly terrified out of her mind. Like, there is no way anyone could argue that even .001 percent of her is eager to give this sleazy dude a blow job. "Unlike some people, Belvedere always goes down smoothly," the ad proclaimed.

Facebook comments ranged from "tell the cry-babies to shut up... this picture is AWESOME!!!" to "this kinda looks like rape." Belvedere apparently decided to side with the "kinda" camp, because the photo disappeared from their Facebook page and Twitter account within an hour. An apology followed soon after: "We apologize to any of our fans who were offended by our recent tweet. We continue to be an advocate of safe and responsible drinking."

We're glad they acted quickly — the advertisement made us want to vomit, and we're completely sober — but it's, um, beyond troubling that Belvedere's creative team ever thought it would be a wise decision to essentially equate their product with roofies.