Ultimately, the price change isn’t terrible. One extra dollar per month likely isn’t breaking anyone’s budget that can already afford Netflix.

This logic is horrible. A price change from $8.99 per month to $9.99 per month represents an increase of over 11%. As stated in your article, it seems to only be effecting the middle tier pricing, which I would bet is the most popular, so it represents a large increase in revenue to Netflix. Yes, in the grand scheme of things, $1 is minuscule and Netflix probably won’t see much push back against the increased price. However, if the public does in fact ignore the $1 price increase, what’s stopping them from doing the exact same thing a year from now and again a year after that? If they slowly increase the price, they can easily increase their revenue while making it seem like the impact is minor. But they can slowly double the price and the argument that “one extra dollar per month likely isn’t breaking anyone’s budget” is exactly the reasoning they will use to justify it.

What added value are you getting from the price increase? Or are people supposed to pay more for the same content? I have the same argument every year when my cable company tries to raise my bill. I understand that sometimes it does cost more because they are not in control of the licensing costs. However, simply raising the price of something just because should not be acceptable, no matter how small the change.