Tom Chapman, a barber from Torquay, lost a friend – Alex – to suicide around two years ago.

“I was completely unaware he was going to take his life,” Chapman recalls. “It was something that made me think we need to do something as a prevention, something that will kick in before.”

A year later, he set up the Lions Barber Collective, which is in the process of becoming a registered charity, with the aim of transforming barbershops into safe, confidential, non-judgemental spaces for men to talk about their mental health with their barber in 2015.

“The biggest thing I’ve done is let it know publicly that it is okay to talk to me,” he tells The Independent.

The statistics prove that more men kill themselves than women (76 per cent of suicides in the UK were by men) and that Alex was not a lone figure. Suicide is the biggest killer of men under 45 in the UK and in 2014, over a quarter of all suicides in the UK were by men aged between 45 and 49.

Tom Chapman with a client (Tom Chapman for The Bluebeard's Revenge) (Bluebeard's Revenge)

CALM, the campaign against living miserably, suggests men and boys are more affected because of the pressure they feel to always hold it together, look strong and not weak and consistently be in control of themselves and their lives.

The stigma which still exists in society surrounding mental illness coupled with societal expectations for men to “man up” and not show if they are feeling anxious or down makes it particularly hard for many men to feel comfortable opening up about their mental health.

“When I talk to people or men share their stories through the Lions and they get a great response and are supported they feel shocked as they expected to get some stick and be told to ‘man up’", Chapman says.

Mental Health Awareness: Facts and figures Show all 9 1 /9 Mental Health Awareness: Facts and figures Mental Health Awareness: Facts and figures Mental Health Foundation: Living With Anxiety report 2014 27 per cent of people who suffer from anxiety say work issues, such as long hours, are the source of the problem. Getty Mental Health Awareness: Facts and figures Mental Health Foundation: Living With Anxiety report 2014 Only seven per cent of people who say they suffer from anxiety seek help from their GP. Getty Mental Health Awareness: Facts and figures Mental Health Foundation: Living With Anxiety report 2014 Almost one in five people feel anxious all or a lot of the time. PA Mental Health Awareness: Facts and figures Mental Health Foundation: Living With Anxiety report 2014 45 per cent of people who feel anxious in everyday life cite financial issues as their biggest cause of worry. Getty Mental Health Awareness: Facts and figures Mental Health Foundation: Living With Anxiety report 2014 And 26 per cent of people who feel anxious say fearing for the welfare of their children and loved ones leaves them burdened with worry. And 26 per cent of people say fearing for the welfare of their children and loved ones leaves them burdened with anxiety. Mental Health Awareness: Facts and figures Mental Health Foundation: Living With Anxiety report 2014 30 per cent of people deal with anxiety by talking to a friend or relative, or by going for a walk. Getty Mental Health Awareness: Facts and figures Mental Health Foundation: Living With Anxiety report 2014 But 16 per cent use alcohol to cope, while 10 per cent turn to cigarettes in the face of anxiety. Unemployed people are more likely to resort to these harmful strategies: 27 per cent use alcohol and 23 per cent use cigarettes. AFP/Getty Mental Health Awareness: Facts and figures Mental Health Foundation: Living With Anxiety report 2014 People are thought to be more anxious than they were five years ago. Alessandra/Flickr Creative Commons Mental Health Awareness: Facts and figures Mental Health Foundation: Living With Anxiety report 2014 The stresses of modern life are thought to have created "The Age of Anxiety". Getty

The Lions have teamed up with The Bluebeards Revenge range of male grooming products to raise awareness through imagery and information on the brand packaging including a Lions hair gel where all proceeds go to the organisation. The group also hosts free drop-in support groups with trained support workers and go on walking events where anyone can join to meet up, walk and talk. Working alongside various suicide prevention charities and Public Health UK, some of the ‘Lion’ barbers will soon receive specific training on suicide intervention to recognise the signs of mental health conditions, provide a non-judgemental ear and sign-post to charities like The Samaritans.

“We’re not trying to make barbers counsellors, our trained barbers will have the knowledge to link from society to all these amazing organisations“ he says later stressing that part of the appeal is that the surroundings of a barbershop are not “clinical”.

Chapman speaks to a client about their mental health every day. Customers pay for their haircut, as normal, and then can chat if they want. Some specifically come to see Chapman because of his experience in this area while other customers, who may have been with him for the duration of the 15 years he has been hairdressing, come along just for their cut.

Paul, 30, happened to be visiting Chapman’s barbershop in Torquay (Top Chapman Hair Design) for a haircut amid a dark period of depression.

“I reached a point around October 2015 where I felt really depressed,” he told The Independent. “I lost all motivation to do anything, stopped working properly, stopped making an effort with my partner, friends and family and ended up having daily suicidal thoughts. It was difficult because on paper my life was good and I should have been happy, I just wasn't and that made me feel even worse. I was driving to and from work crying for no real reason, I would sit and stare at nothing for hours feeling numb and unable to do anything which would result in me feeling angry with myself as I used to be a very productive and hard working person.”

Chapman in his Torquay barbershop (Tom Chapman for The Bluebeard's Revenge) (Bluebeard's Revenge)

While having his hair cut, he ended up having a general chat with Chapman about life and work when Paul realised “I was actually being very negative about everything and he [Chapman] was doing his best to put a positive spin on each thing I was saying”. Chapman then spoke about what he was trying to achieve through the Lion’s Barber Collective.

“I left his salon that day and went home and read up more about the Lions and then just read loads of other articles about depression and anxiety and some of the statistics made me realise I am not alone in this and it is nothing to be ashamed of. Just knowing this made me feel a lot better,” he explains.

Unfortunately, Paul’s depression took a downward spiral the following day and he experienced a breakdown. He called his parents for help who took him to his GP where he received treatment for anxiety and depression through counselling and medication. Today, he says “the good days outnumber the bad” but he does still experience “pretty awful” bad days. After being signed off counselling, he is still on medication and visits Chapman’s ‘Lion’s Den’ support group which he says offer great advice and further reassure him he is not alone.

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“If I hadn't been to see Tom the day before, there is no way I would have felt comfortable reaching out for help and who knows where I would be now."

Recently, Chapman conducted a survey which found men see their barbers more than their GPs, they also tend to see the same barber more regularly rather than the ever-rotating circle of whichever GP is available at the surgery down the road.

“If someone is coming in every week, you tend to get to know them very quickly. If they come in one week it can be very natural to see [warning] signs,” he says and once you have known somebody a long time, clients tend to naturally open up more anyway.

Additionally, clients can expect a level of trust and intimacy at the barbershop which they can then leave there, without having to worry about their personal conversations being infiltrated into their personal life too much.

“It’s a lot of trust and intimacy, you are in their personal space, you’re touching their head, ears and neck and not many blokes touch each other like that. It is a real personal, intimate situation,” he says. “If you’re cutting their hair, they are trusting you to make their hair look good."

Chapman , who was recently awarded a Points of lights award by Theresa May for his scheme, says his groups are also important just to provide a place to chat, even if about every day stresses of work, someone does not have to be suicidal to visit there. He hopes his organisation can act as a preventative measure before things get worse and likens the advances in cancer awareness probably being linked to lower death rates for people with cancer

“If people are talking about suicide and mental health more and getting stuff of their chest, then hopefully this will act as a prevention and bring down the number of suicides."