This is a brief introduction of another book on marketing. Marketing an Introduction 13th edition pdf is a book by the same author team who wrote Principles of Marketing 17th edition. It is again an introductory book with brief and concise nature. The four parts have many new and updated features including video library, learning catalytics, writing space etc. Similarly, there is a major focus on understanding of changing trends in global marketplace. Appendices contain the items available in other books of marketing as well by the same authors. So, it is a recommended book for students studying marketing at initial stages.

Marketing an Introduction 13th edition pdf

Purchase / Download Marketing an Introduction by Armstrong from Pearson stores.