Event Insights

June 19, 2017

An Important Social Media Analysis of The Daily Show’s ‘Trump Twitter Library’

Over the weekend, Comedy Central’s The Daily Show hosted a pop-up exhibit in midtown Manhattan to “explore the history, science and art” of President Trump’s tweets. The “The Donald J. Trump Presidential Twitter Library,” as it was officially called, was a hit. People waited in lines around the block to get in, and many brought their family members with them as a way to celebrate Father’s Day.

We geofenced the library to see what visitors posted about on social media. Here’s what we found.

SOMETHING TO TWEET ABOUT

Here is a breakdown of some of the most popular photos and topics that visitors posted about from the Trump Twitter Library:

12.6% — People dressed as Trump on golden toilet

10.1% — #covfefe

6.3% — Pics of Trevor Noah

5.8% — Long lines

4.7% — Trump crossing the Delaware painting

4.1% — Covfefe framed tweet

3% — Father’s Day framed tweet

2.7% — Keyword: Losers

1.6% — Keyword: Hands

1.3% — Cinco de Mayo framed tweet

.9% — Keyword: Cheeto

.5% — Keyword: Orange

.4% — “Low energy Jeb” drawing

.4% — Face palms

.2% — Babies dressed as Trump on golden toilet

TOP TRUMP TWEETS

It’s hard to choose a favorite Trump tweet, but based on social posts from the library, the three top tweets were as follows: the now infamous “covfefe” tweet, a timely Father’s Day tweet, and the Cinco de Mayo tweet about Trump’s taco bowls.

BABY TRUMPS

Yes. Yes. Yes. Just what you needed to start your Monday. At the Trump Twitter Library, there were not one, but two adorable babies in Trump wigs, sitting on the golden toilet in the Oval Office set.

#FACEPALM

A few visitors used the non-verbal hand gesture known as the #facepalm to express their thoughts on the tweets.

ALL QUEUED UP

A number of visitors noted the long lines, but there were no complainers in this bunch — most posts added that “it’s worth the wait!”

Didn’t get a chance to see it this weekend? With such a successful opening in New York City, perhaps The Daily Show will take the Trump Twitter Library to a city near you.

Interested in learning more about geosocial marketing? Download the whitepaper here or contact us at hello@hyp3r.com.