Apple added a new wrinkle to its hobby overnight, asreports the Genius recommendation feature added in iTunes 8 now offers up suggestions for movies and TV shows. The new Apple TV feature appears to have been switched on from the back end servers with no firmware update, displaying the new Genius option under Movies and TV Netflix-style as shown above. We're not sure you really needed anyone else telling you it's definitely time to check outor, but with competitors like Google already taking aim at improving content discovery and recommendations it's a logical next step for whatever Apple's living room ambitions ultimately become