Building consumer trust is essential for any company, no matter if it’s B2B or B2C. CEOs and founders often try to establish a personal brand to breed that trust, serving as a face for the company. Personal branding of a team member is an excellent way to boost the credibility of the organization. That person can discuss company offerings, as well as industry trends, on social media, in industry publications, and through the business’s blog.

Trust is increasingly important in the eyes of the consumer, so organizations that do not have a personal branding strategy should consider creating one.

What is personal branding?

Personal branding comes in many shapes and sizes. The general idea behind the practice is individuals marketing themselves, their positions, or careers as a brand. It can also be seen as an online professional reputation. The fact is, most executives have a personal brand, it’s whether they choose to cultivate it or not that makes a difference.

Executives can build a personal brand through social media. Many choose to use a combination of LinkedIn, Twitter, Quora, or Facebook, depending on the industry. Additionally, some CEOs showcase their brand through blog posts on the company website. An extremely effective way to build a personal brand is also to add bylines (or articles) in industry publications. These articles can discuss industry trends and serve as a non-promotional way to boost credibility.

There are numerous benefits to personal branding campaigns. Here are five to keep in mind.

Personal branding builds trust