Ive believes design takes depth, focus and caring. It's important to truly understand both the products you're trying to create, and materials you're using.

"If you are truly innovating, you don't have a prototype you can refer to." Wired

"So many students ask me about design movements and technology - but those things change." Success as a designer is about "focus and caring… I understand that if you are prepared to keep going, if you really, really care, I think that's fundamental." Macworld UK

“We have people graduating from college who don’t know how to make something themselves. It’s only then that you understand the characteristics of a material and how you honor that in the shaping. Until you’ve actually pushed metal around and done it yourself, you don’t understand." Vanity Fair