By Angelina Liparteliani, Marketing Assistant for PixelPin Ltd

We all remember ourselves, sitting in the car and looking at a paper map, struggling to find the right direction and having to locate yourself in the world. It was a very frustrating experience and normally caused many an argument! We at PixelPin believe that this is what alpha-numerical passwords do to people today and want to bring the end to them as they are a barrier to the user. In the age of highly developed information technologies, some people are still faced with having a number, punctuation mark and an upper-case letter in their passwords, while others are still using ‘password1234’. With the purpose of putting the user in the center, PixelPin has built a software solution that allows users to replace their alpha-numerical passwords with a picture. And we know that pixels on pictures are an innovative alternative to the numbers and letters in passwords and can successfully replace them just like the innovation of Google maps replaced paper maps.

PixelPin’s secure and simple usability has also been tested in collaboration with a Tier 1 Retail Bank. Participants viewed the concept of using an image as ‘positive and innovative for today’s banking authentication’. Moreover, the results demonstrated that remembering passpoints on a picture was 77% easier than passwords* , whilst also responding that personal images made them ‘feel more secure’ .

*in a survey of people aged 18–60

Why is this happening? Let us sort it out!

People are overloaded with information today. The flows of ads, news, currency rates, alpha-numerical passwords and telephone numbers is so frequent, that users want to hide from them. This made people look for more visual experience and concentrate on images. According to marketing influencer Krista Neher, people’s brains respond to images 60,000 faster than to text. This shows how picture authentication can win the competition over alpha-numerical one.

Image is just one part of customisation. In order to stand out from others, companies must place their users at the centre of their marketing campaigns. We see this trend in luxury brands and fashion houses such as Louis Vuitton, Tiffany&Co and Coach which offer in-house engraving services to join their brand directly with their customer and create a meaningful relationship. Alternatively, PixelPin’s picture authentication can become a memorable connector between a company and a customer. This means that if somebody uses their personal picture, like a photo of the family, for his/her login, every time they login — they would look at the photo and feel closer to their family. Following that, similar emotions might be expected when they look at the photo, recall these feelings and might start thinking of the brand.

So, we would like to invite you to download PixelPin mobile application from Google play or App Store, try the service and think how it might help to establish a strong connection between the company and the customers.

For more information, do not hesitate to reach us at hello@pixelpin.io