Molson Coors, the second-largest beer company in the U.S. after Anheuser-Busch InBev, has experienced years of volume losses as the industry’s biggest players face competition from craft and imported beer as well as rising consumer interest in hard seltzer and other flavored malt beverages. While total retail sales in the U.S. were flat over the year ended in September, at about $34 billion, sales of domestic premium beer, which includes stalwarts like Bud Light, Coors Light and Miller Lite, declined 5%, according to Nielsen.