When James Franklin and his staff took over at Penn State a year ago, they coined the catchy phrase Dominate the State to get across their intended goal of locking down recruiting in Pennsylvania.

So far, they've been good on their word, with commitments from seven of the state's top 10 prospects for the Class of 2015.

Pitt has a new head coach this year in former Michigan State assistant Pat Narduzzi. But his new staff does not quite seem to have a handle on this catchy phrase thing.

On Twitter Wednesday night, first-year Panther offensive line coach John Peterson unveiled an image proclaiming Pitt as The Premier Program in the State of Pennsylvania.

Uh, OK. We haven't checked his entire resume yet, but we're going to go out on a limb and say Peterson was not a marketing major. And, judging by the image he posted, it's safe to say he doesn't have much of a design background, either.

Presented for your amusement.

#H2P pic.twitter.com/OHRuE3oJdY

— john peterson (@coachjpete) January 22, 2015

As it turns out, Peterson doesn't have much of a history with this Twitter thing, either. As of this writing, he had 2,575 followers and 723 tweets.

Penn State's offensive line coach, Herb Hand, is a bit more social media savvy. Not long after Peterson's tweet showed up, Hand sent out the following to his nearly 23,000 Twitter followers (a number that is sure to grow following this exchange).

Win bowl game?? Better record vs common opponents?? More seats full on game days?? Higher academic ranking (US News&W/R)?? (#PssstOurState)

— Herb Hand (@CoachHand) January 22, 2015

Looks like Dominate the State applies to more than just recruiting.

.more-stories {margin:20px 0;} .more-stories a{display:block;width:100%; background:#efb900;height: 52px;text-align:center;line-height:44px;color:#202020; text-decoration:none;text-transform:uppercase;font-family:bebas_neue;font-size:20px;position:relative;overflow:hidden;letter-spacing:2px;-webkit-transition:all .15s ease-in;transition:all .2s ease-in;border:3px solid #efb900;}.more-stories a:hover{color:#fff;background:0 0;letter-spacing:3px;background:#121212;border:3px solid #121212;} @media (max-width: 600px) { .more-stories a {height:auto !important;line-height:1.4em;padding:10px;} } See what Nittany Lion fans are saying here