SINGAPORE - Online video industry convention VidCon will be making its Asia debut in Singapore on Dec 3-4, 2019, at the Raffles City Convention Centre.

The event, VidCon Asia Summit, is being staged in association with the Singapore Media Festival hosted by the Infocomm Media Development Authority.

VidCon was founded by the Vlog Brothers, veteran YouTube creators Hank and John Green, and was acquired by American multimedia giant Viacom in 2018.

In the past year, VidCon has welcomed more than 100,000 attendees and industry guests to events staged in the United States, Britain and Australia.

VidCon's participants typically include senior executives from digital platforms such as Facebook, Instagram, Pinterest, Twitter, Twitch, Snapchat, TikTok, Weibo and Tencent.

The programme here will include keynote addresses from global industry leaders, and hands-on workshops focused on growing an audience and revenue in the Asian online video marketplace.

There will also be panel discussions on working with online video platforms, brand case studies, algorithm insights and test results from Facebook, Instagram, YouTube and Snapchat experiments, along with an in-depth analysis of social video trends across Asia.

"VidCon Asia will add to the vibrancy of our events calendar and position Singapore as the hub for the development of online video and digital content," said Mr Andrew Phua, director of exhibitions and conferences, Singapore Tourism Board.

"Set to be a flagship event for the community of online content creators, it will provide networking avenues for creators and delegates, promote capability development opportunities, and build industry thought leadership for the region."