“Sometimes, there tends to be a narrow view of a sport like Ultimate Frisbee because it is niche.”

Curran focused on Ultimate Frisbee teams until three years ago when he changed the company’s name to Savage Apparel and broadened its focus on other niche sports, businesses and nonprofits.

Savage Apparel became an apparel partner of Major League Quidditch, a game made popular by the “Harry Potter” books. The company also started working with soccer, flag football, dodgeball, disc golf, spikeball and kickball teams as well as running teams and climbing squads.

“We found a lot of niche sports that had leagues. Once people are embedded in those sports, they stick with them through college and through life,” he said. “Our products are working well for these niche sports.”

The company currently does not work with baseball, football or basketball teams but may do so in the future.

Curran started the company after the project he was managing for an electrical supply company ended.

“I brought out the screen-printing press I used in college to make T-shirts and started making T-shirts in my guest room at home,” said Curran, who was living in Charleston at the time.