We live and breathe words. -Cassandra Clare

Content that is both, valuable as well as informative to the targeted readers, is a valuable asset to have for a brand. A company that has just brought out a white-paper on a particular topic makes it available to site visitors. The condition for such an exchange is that the visitor submits their email address to them, together with the permission to be contacted in the future. This is a classic example of Content Marketing.

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