Jeff Bezos, Warren Buffett and Jamie Dimon. CNBC

Almost four months ago, Amazon, Berkshire Hathaway and J.P. Morgan Chase announced a bold new partnership aimed at bringing down the costs of health care. But ABC, as the group is known, has encountered a surprising challenge filling the CEO spot. The search for a person to lead ABC began around the time of the announcement in late January, with potential candidates meeting by phone as well as in Berkshire's hometown of Omaha, Nebraska, and in New York, where J.P. Morgan is based, according to people with knowledge of the process. Health policy and insurance experts were among the initial targets, with ex-Aetna executive Gary Loveman and former Medicare chief Andy Slavitt on the list, along with Todd Park, who was previously President Barack Obama's technology chief. More recently, ABC has started looking for a candidate with an entrepreneurial background in technology and health who is far removed from drug supply companies and health plans, which are viewed as part of the problem, said the people, who asked not to be named because the talks are confidential. One of the top names to emerge in recent weeks was Owen Tripp, CEO of Grand Rounds Health, a start-up that sells a second medical opinion service as a benefit to large employers like Walmart and Target, the people said. Before Grand Rounds, Tripp co-founded Reputation.com, a developer of online reputation software, and he also has a background in health-care consulting.

Owen Tripp, CEO of Grand Rounds Health. Source: YouTube

But Tripp told CNBC in a statement that he's committed to staying on as CEO of Grand Rounds. "To the extent we can be part of their solution as their mission sharpens, we'd be glad to pitch in — just as we would assist any organization that wants to improve clinical outcomes," Tripp said. Berkshire CEO Warren Buffett said at the company's investor meeting earlier this month that the consortium hoped to have a chief executive "within a couple of months." Todd Combs, an investment manager at Berkshire and the lead recruiter for ABC, has the challenge of finding a leader who can work across three companies with a combined 1.2 million employees and simultaneously help develop innovative solutions in a multitrillion-dollar industry. The group hasn't said much about how it plans to leverage its size and scale to bring down costs or how it will use technology to simplify the health-care system for consumers. As if that weren't demanding enough, ABC is structured as an entity "free from profit-making incentives and constraints," according to the initial announcement, although it will not necessarily be a nonprofit. That means Combs needs to find someone who can handle the requisite long hours, extensive travel and public scrutiny of running a high-profile start-up, but probably without the allure of a big stock incentive plan, which is typically an attractive incentive in tech recruiting. "Senior talent with an entrepreneurial background might not be inclined to a structure like that," said Annie Lamont, a co-founder and managing partner at Oak HC/FT who invests in health and financial start-ups. "They could find a professional manager, but true entrepreneurs might well be harder." Longtime technology venture capitalist John Doerr has been tapped to help put forward names from his network. The other executives involved, according to the January announcement, are J.P. Morgan's Marvelle Sullivan Berchtold and Beth Galetti, a senior vice president at Amazon.

'Transcend the challenges'

Whoever ultimately takes the top job has to align with Combs, who's been kicking around the idea for the consortium for more than five years, according to people familiar with his thinking. After getting his own company on board, Combs enlisted J.P. Morgan CEO Jamie Dimon, before bringing on Amazon as the tech partner, said one of the people. The three executives are also known to be friends. "What's intriguing about this group is the possibility of innovation, tech and a consumer focus coming together to transcend the challenges with the health-care ecosystem," said Brian Marcotte, CEO of the National Business Group on Health, which represents large employers.