It just keeps getting worse for Andrew Scheer.

On Sunday Scheer unveiled his biggest policy yet, what his campaign called a Universal Tax Cut for Canadians. It was supposed to be a centrepiece of his election platform.

But just like the previous week, Scheer’s message was overshadowed by other events. This time it was the awkward juxtaposition of using a teleprompter while meeting with a Canadian family.

Here's another informal meeting and announcement being filmed with Scheer. pic.twitter.com/sR89ByvbBh — Bruce ?? (@Brucesask) September 15, 2019

Social media users were quick to pounce, pointing out the lack of authenticity in his campaign.

lmao Andrew Scheer needs a teleprompter to bullshit with people in their living room https://t.co/P89Jfe1Vwf — Rob Rousseau (@robrousseau) September 15, 2019

Very authentic Andrew Scheer meeting with a family in their living room, where his team turned their TV into a TelePrompTer, so Scheer, who is definitely a real person, could deliver lines like a human might. Scheer is incapable of talking to Canadians.#cdnpoli #elxn43 https://t.co/0Xe6WFLQR4 — Asif Hossain (@asifintoronto) September 15, 2019

Oh dear, Andrew Scheer sits with 2 people in a lovely living room and needs a teleprompter ???#cdnpoli #ChooseForward #iStandWithTrudeau #elxn43 https://t.co/MG1kb69eW0 — G Godwin (@gill_godwin) September 15, 2019

When you need a teleprompter to remind you of your “humble” origins during an “informal” chat. #elxn43 #cdnpoli https://t.co/IYzJc9tGdT — Stephen Lautens (@stephenlautens) September 15, 2019

As Twitter users pointed out, the use of a teleprompter was itself not necessarily problematic. Every politician uses them during events. But the use of one while meeting with a family appeared odd.

Twitter user Asif Hossain also pointed out that Scheer’s major argument about fighting elitism is undermined when he requires a teleprompter and a scripted message when meeting with Canadian families.

The TelePrompTer itself is not a big deal, but if Conservatives wish to pretend to be folksy and relatable, claiming others don’t get it, shouldn’t Andrew Scheer, who is a career politician since his mid-20s, at least be able to hold a casual conversation?#cdnpoli #elxn43 — Asif Hossain (@asifintoronto) September 15, 2019

This event follows a tough week for Scheer where he refused to apologize for a 2005 speech in the House of Commons comparing gay marriage to dogs and promised not to fire controversial candidates as long as they apologize for their past statements.