This may be the best atheist ad campaign yet.

The Freedom From Religion Foundation is putting up 13 king-size bus ads and one billboard in Madison, WI where their headquarters are located. (I count 14 in the set, though, and I’m not sure where the discrepancy is.) The campaign is supposedly going to extend across the nation, with local atheists being featured in their cities’ ads.

The ads feature regular people, in their own words, with a background that’s colorful and attention-getting. The font verges on Comic Sans, but I like it — it gives it all a more personal touch.

There’s a theme behind all the images: Atheists are regular people, despite what your pastor, priest, or parents may have told you. There’s no need to fear us or fear becoming one of us.

Beautiful and positive. How awesome is that?

***Update***: As the commenters were quick to point out, that’s a whole lotta white people in the ads. I still like the campaign but I’m surprised FFRF overlooked any minority representation.

***Update 2***: Annie Laurie Gaylor, the co-president of FFRF, responds to the “whole lotta white people” comments here.



