There exists a decent-sized player base in Australia, and other parts of the world, that read/speak English. The player base as a whole could grow so much more if there was an English edition of the game. The barrier to entry is too high for the more casual players, as referencing translations of every card on the Cross War website could be seen as too tiresome to play. This can discourage new players from joining the community.

Having an English Edition of the game could also give it a more global appeal and potential distribution. There are Gundam fans all over the world that would be potential players/customers. There would definitely be hobby/game shops that would carry it in the West. This would lead to more players than ever before getting into the game. This would lead to more sales, especially as the game grows.

The Gundam Cross War mobile app for iOS and Android allows players to scan codes on the back of their cards and use those cards in game. This will allow players to play the game on the go and will encourage the purchase of Gundam Cross War cards.

With the continued growth of Gundam in the West, Gundam Cross War has potential to do great with Western trading card game players.