

4/22/2018

Introduction:

Peur is a decentralized marketplace built on blockchain technology. The Peur marketplace connects merchants, consumers and service providers in a secure and trusted environment. The Peur platform has a focus on digital assets and merchant payment processing. The PURC token is the cryptocurrency used for all transactions on the platform.

Whitepaper Executive Summary:

The focus of the Executive Summary is on the growth in E-commerce worldwide. The percentage of worldwide sales conducted using E-commerce is expected to grow from 7% in 2015 to 14% in 2020 (Source: Peur Whitepaper).

Mobile E-commerce sales are growing faster than PC or tablet retail sales. In 2017, mobile E-Commerce sales topped 60% of total E-Commerce sales in Germany, South Korea, India, and China. In the United States, mobile E-Commerce sales topped 39% of total E-Commerce sales (Source: Peur Whitepaper).

The Executive Summary establishes that E-commerce sales worldwide are growing at a faster rate than retail sales overall. Mobile E-commerce sales are growing even faster than E-commerce sales worldwide.

2. The Problem with Merchants & Companies

The major problems merchants and companies face with moving forward in E-Commerce are explained in detail.

A. Low levels of trust – High levels of distrust between consumers and merchants make it difficult for merchants to acquire new customers. High customer acquisition cost is a drag on business profit.

B. The High Cost of processing payments – The cost of payment processing is high and merchants have to wait to collect funds processed. Merchants can be charged as much as $50 for each chargeback.

Peur’s Solution: A Decentralized Marketplace & Payment Gateway:

Based on the Ethereum blockchain, Peur offers a marketplace that establishes trust between merchants and customers and provides inexpensive and instant payments for merchants with no risk of chargebacks. The Peur platform uses its native PURC token to process payments.

Peur presents a mobile payment solution that can accept payments with the PURC token but can also accept payments using

Ethereum or any ERC-20 based token.

Peur provides merchants with access to a decentralized marketplace where the cost of customer acquisition and the cost to process payments will be lower than traditional online marketplaces.

Peur also offers merchants payroll integration. By using smart contracts, a merchant’s payroll can be processed, taxes paid and records kept on the blockchain. Merchants and employees can also access paper receipts or payroll stubs.

An example of Peur payment solutions and the entire Peur platform benefits for Merchants and employees is shown below.

The Advantages of the Peur Platform.

The whitepaper also reviews the advantages for each stakeholder on the Peur platform.

Customers:

Customers get redeemable points for purchases. Real-time tracking of products purchased. Access to ranked reviews of merchants that can be trusted. Merchants can not inflate their rating with paid reviews. The customer can also purchase on credit with a 0% fee for 3 months.

Merchants:

Merchants gain access to a global marketplace with lower customer acquisition costs and lower processing fees. Merchants also are provided with insurance for delivery of hard goods to customers. Merchants pay no membership fees or monthly processing fees. Merchants only pay a maximum of 2% to process payments. The platform allows customers and merchants to interact in a trusted environment with zero fraud.

Peur Community Power:

The Peur platform will pay community members in Peur tokens to become ambassadors of the platform. Contests and giveaways will also be used to strengthen the Peur community. Community members will also be able to vote on the direction of the Peur platform.

Peur Service providers and Freelancers:

The Peur marketplace also will provide freelancers and service providers the ability to conduct business on the platform. With the use of smart contracts, customers can agree to terms and payment is made on the Peur platform.

Here a few examples of the Freelancers and Professional service providers that can benefit from offering services on the Peur platform. The types of Freelancers and Professionals that can benefit from the Peur platform are endless. Some examples are, Mobile locksmith services, Tax Preparer, Mobile Emergency Road Service, Pet Sitting, Mobile Phone Repair, Provider of music lessons, and Personal Trainers.

Professionals and Freelancers must complete training with Peur to learn the details of the platform before offering services.

The Peur mobile wallet:

Customers will have access to a Peur mobile wallet where they can store tokens and make payments. The Peur wallet will have multiple layers of security. You can access your wallet by finger scan,

barcode or by using Google Authenticator.

Loyalty Program for Merchants:

Every purchase on the Peur platform rewards the merchant with loyalty points. The merchant can use these points to purchase advertising on the Peur platform. Highly trusted merchants can redeem their loyalty points for discounts on processing fees.

The next steps:

The Peur roadmap and expansion plans:

The whitepaper details the expansion plans for Peur worldwide in the period of 2019-2024. The Peur token sale is ongoing at the time of this writing April 24, 2018.

The PURC token will be listed on exchanges by July 2018, Ether Delta is mentioned in the whitepaper as one of the exchanges targeted.

The beta Peur marketplace is scheduled to open in November 2018 and with the official launch of the Peur marketplace in February 2019. Peur also plans to have a buyback program for Pre-sale token holders starting in February 2019.

Peur Wallet and payroll integration are to take place in the third quarter of 2019. An exchange to convert cryptocurrency to fiat will be available in late 2019.

The Peur whitepaper details have realistic time frames to build the platform.

Token Sale details:

The Peur Token Sale starts on April 24th, 2018 and ends May 28, 2018. The Pre-Sale is ongoing at the time of this writing, April 21, 2018. Ethereum, Bitcoin, Dash, and Litecoin are accepted for the purchase of Peur tokens. You will be required to register and complete a (KYC) know your customer in order to purchase

Peur tokens.

This is a well thought out project that provides a solution to trust in the marketplace. Long-term token holders will be rewarded as the platform comes online and begins to grow.

The Peur Website

Written by: icomasterether

Bountyhive.io ID:icomasterether

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