The Islamic State’s Press Officer Abu Mosa became a figure of international notoriety overnight when he took on a starring role in a captivating Vice News documentary about ISIS in Syria.

“Don’t be cowards and attack us with drones,” he said. “Instead, send us your soldiers, the ones we humiliated in Iraq. We will humiliate them everywhere, God willing, and we will raise the flag of Allah in the White House.”

Instead of doing that, according to the U.S. State Department, he’s just going to be dead.

An #ISIS leader and press officer both killed in Tabqa Airbase attack in #Syria #thinkagainturnaway pic.twitter.com/hEyv6CJ2Fn — Think AgainTurn Away (@ThinkAgain_DOS) August 21, 2014

Mosa was reportedly killed near the ISIS stronghold of Raqqa in Syria, where much of Vice’s documentary was shot. His death comes as Islamic State forces mount a long-awaited assault on the Tabqa Syrian military airbase.

“The group in recent months has virtually eliminated the presence of President Bashar Assad’s military in Raqqa province, with the exception of Tabqa,” the Associated Press reported. “The air base is one of the most significant government military facilities in the area, containing several warplane squadrons, helicopters, tanks, artillery and ammunition.”

Last month, Islamic State fighters overran the sprawling Division 17 military base in Raqqa, killing at least 85 soldiers. Two weeks later, the extremists seized the nearby Brigade 93 base after days of heavy fighting.

Mosa was a true zealot. His commitment to the cause of fundamentalist Islamic jihad took precedence over every other aspect of his life.

“I don’t return home for pleasure,” Mosa told Vice’s cameras. “The family, honestly, is the least important thing. There is a higher purpose.”

“No one would defend Muslims if we all sat at home with the family,” he continued.

He will not be missed. At least, not in the West.