Heelight Smart Bulb Hits Kickstarter(video) - Geeky Gadgets MicroNovelty has designed a new smart bulb called the called the Heelight, which the development team have launched by Kickstarter this week to raise the $20,000 required to take the concept into production. Pledges are available from $59 for earlybird backers offering a considerable 50% saving of the recommended retail price and offering three Heelight smart bulbs which would normally retail for $117 or $39 each.