The 4.7-inch iPhone 6 and 5.5-inch 6 Plus are the biggest Apple has ever built, as well as the fastest-selling iPhones ever. But they wouldn’t have existed if Steve had had his way.

In a July 2010 press conference following the Antennagate debacle, Jobs admitted that a larger handset might have averted the reception problems that plagued the iPhone 4 but declared that no one would buy a phone “so big you can’t get your hand around it.”

A version of this became the tagline “No one is going to buy a big phone,” included in Samsung’s snarky advert for the Galaxy Note phablet.