Sales of erotic fiction soar as women too shy to buy in store can now download saucy tales onto their eReaders

Erotic fiction is becoming a booming market thanks to the development of eReaders. Sales of erotic novels have increased by 30 per cent, according to today's Sun, as readers ditch hard copies in favour of digital versions.

Downloading saucy stories is becoming increasingly popular with women as the anonymity of the transaction means they are spared the blushes of having to buy a naughty book in stores.

The portable nature of eReaders, like Amazon's Kindle, and the fact no-one can see what you're reading, means women can now read erotic fiction where-ever they are without fear of embarrassment.

Secret pleasure: Sales of erotic fiction are soaring thanks to digital downloads as women can read them on their eBooks without anyone knowing

Romance publishers Mills & Boon are experiencing a surge in sales online and are now publishing more risque novels digitally than in print. Their digital sales are growing "at a staggering rate" according to their digital director Tim Cooper.



Other publishers are keen to cash in on the thriving market with Harper Collins launching Mischief books, a range erotica and erotic romance eBooks.

Publisher Caroline Ridding told The Guardian, that erotic fiction has 'enormous global online constituency' which was 'driven almost exclusively' by female readers.

Bestseller: Kinky novel Fifty Shades of Grey has been a eBook sensation

Meanwhile, UK publisher Century And Arrow has snapped up the right to publish the erotic trilogy Fifty Shades Of Grey, Fifty Shades Darker and Fifty Shades Freed - after the first eBook became a bestseller in the U.S.

A small Australian publisher first printed Fifty Shades of Grey, by British writer E L James, but sales boomed when it became available digitally.



The book has since has topped the New York Times bestseller list for eBooks as well as Amazon and Barnes & Noble charts.

The erotic novel has been dubbed 'Twilight for grown-ups'. It's about sexy entrepreneur who seduces a young graduate and draws her into his world of bondage and kinky sex.

Blogger Lyss Stern of Divamoms.com said the novel was not only reviving the book market but also readers' marriages.