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“The most important thing for customers to know is that they should keep using their plans like they have been,” the spokesperson said.

The spokesperson noted that Chatr has broader coverage zones than Mobilicity, which offered unlimited talk, text and data plans in Toronto, Ottawa, Calgary, Edmonton and Vancouver for as little as $25 per month. Chatr’s prepaid plans charge more for data, but are otherwise similar.

Rogers said it will offer “comparable plans,” but did not say whether prices will increase. Mobilicity’s website states it will keep customers up-to-date as the transition occurs.

Rogers will also convert a “large number” of Mobilicity’s 180 dealer locations to the Chatr brand (it has 1,500 already), but it’s not clear whether there will be any impact on jobs.

Mobilicity, originally known as Data and Audio-Visual Enterprises Wireless, first came on the scene in 2008 as part of the Harper government’s push to spark competition in the wireless market. It bought AWS frequencies in the 2008 spectrum auction before launching in 2010.

In 2013, Mobilicity wound up in court-supervised creditor protection. Rogers purchased it in a quick deal in June 2015 much to the chagrin of Telus, which attempted to buy the company three times but was rejected by regulators.

Financial Post