CELEBRITY Big Brother will return in January despite viewing figures for the latest series averaging a disappointing 1.3million.

After the channel's Director of Programming Ben Frow publicly revealed he'd be happier without the programme on 5's books, the Daily Star has reported that online giants Amazon and Netflix could be prepared to make offers for the franchise.

8 Celebrity Big Brother will return in January despite viewing figures for the latest series averaging a disappointing 1.3million Credit: Getty Images - Getty

A spokesman for Channel 5 told The Sun Online: "Channel 5 still has another year left on the Big Brother contract with Endemol so it’s too early to discuss further at this stage."

Netflix and Amazon have also been approached for comment.

Speaking at the Edinburgh International Television Festival, Frow insisted he would prefer Channel 5 to focus on creating its own content rather than running programmes like Big Brother.

He said: "Most channels want to create their own content because it's the content that gives you an identity.

"I don't want a show from another channel, it was there before I came.

"I would be much happier with a channel that did not have Big Brother on it.

8 Sarah Harding cried tears of joy as she was crowned the winner of Celebrity Big Brother

8 She was visibly shaking as she walked out to see the huge crowds who had gathered to watch the final in the North London studios Credit: Rex Features

8 Emma Willis confirmed Sarah had romped to victory and said that none of the other contestants were even close to the number of votes she had received Credit: Rex Features

"I want to create our own programmes. I don't really want other people's programmes.

"I want my own that we have created."

The latest series of CBB concluded on Friday, with Sarah Harding crowned winner and X Factor's Amelia Lily coming in second.

The Girls Aloud beauty scooped a whopping 35 per cent of the vote.

Sarah's fans went wild after the result was announced, with her Girls Aloud bandmate Nadine Coyle live tweeting the whole show.

Amelia Lily came second, with 29 per cent of the vote, while Made In Chelsea star Sam Thompson finished third, TV psychic Derek Acorah was in fourth and Jemma Lucy and Chad Johnson were in fifth and sixth place.

Speaking to Emma after she left the house, Sarah admitted: “It's been a tough ride.”

She struggled to stop crying and bawled as Emma told her she'd romped to victory, with none of her fellow finalists coming close in the final vote.

8 Sarah held her hand up to her face to try and hide her tears Credit: Getty Images - Getty

8 She couldn't stop her tears from falling as she greeted Emma Credit: Getty Images - Getty

8 And it all seemed to be completely overwhelming Credit: Getty Images - Getty

8 Even as she posed for pictures, Sarah seemed completely taken aback by the result Credit: PA:Press Association

Emma handed her a packet of tissues as a teary Sarah thanked her fans at home for voting for her.

Once she'd composed herself, the 35-year-old opened up about what winning meant to her.

Sarah explained: “I wanted to show everyone at home that I'm just a normal girl.

“I've gone through the whole spectrum of emotions.”

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