Local SEO is a powerful and responsive tool of Digital Marketing Services that benefits your online business with local search keywords.

Ranking your website on local keywords will result in more impressions, engagement, and leads. Businesses near your locality will have a high advantage to explore your website through Local listing SEO.

Increasing your website ranking on the local listing will improve your website visitors and clicks. But, how will you improve your website ranking on Local SEO?



5 Reasons how to increase Local SEO ranking by Digital Media Hawk

To help you with Local SEO, we have created a resourceful article which will cover about Local SEO, the difference between Local and Regular SEO, best tactics to increase ranking on Local SEO and How Local SEO works?

By the end of this article, you will have a better understanding of Local SEO, so that you can optimize your website with target keywords to get maximum leads than your local competitors.

What is Local SEO?

Local SEO is a part of SEO (Search Engine Optimisation), where you can optimize your website with most searched keywords to attract local prospects and visitors to your website.

People search various business information using Google, Bing or Apple maps.

Google is the market leader in Search Engines. People love to search on Google rather than other search engines. Still, others have their own significance and Bing is also popular after Google.

As per Moz reports on Search Engine Ranking Factor, Local SEO results changes more speedily than regular SEO practices.

How Local SEO is different from Regular SEO?

Sometimes, people get confused between SEO and Local SEO. These two SEO practices are different from each other.

Regular SEO practices are challenging and time taking too. Digital Marketers must invest a lot of time in planning, content writing, social sharing, on-page optimization, off-page optimization, keywords, and many more parameters to make your SEO success.

Regular SEO or Search Engine Optimisation increases your web page ranking on a specific keyword and lasts for a long time. It is helpful to make long-term visibility on Google search engine for online leads and brand awareness.

On the other hand, Local SEO results are displayed on Google My Business Listing page or Maps. When you’re searching for any place near you, then Local listing helps you quickly with the results.

Just look at this picture:

Best Practices of Local SEO: How to Increase Local SEO ranking on GMB?

To increase your Local SEO ranking, you need to follow these steps:

Keyword Research & Analysis:

Keywords are the game-changers on the internet. Everything is related to keywords we enter in search bars. To figure out the best and related keywords that match your business products or services, then I would recommend you prepare an Excel sheet and write down all keywords with their monthly searches and weight.

For example, when you’re searching on “maths classes”, you will get these results:

Maths classes near me

Maths classes in Rohtak

Online Maths classes for SSC

Mathematics teacher in Rohtak

Maths class video

Online maths classes in Hindi

Math tuition in Rohtak

Competition Maths Classes

These are the queries that are easily displayed on Google SERPs.

Additionally, you can use the Keyword Planner Tool powered by Google itself. This keyword planner tool is free to use and displays accurate figures. Make sure, you should add “prefix” or “suffix” before the main keyword. Also, you can check on what keywords your competitors rank for?

Here, I have published an article describing the process of Keyword Research in detail for small businesses.

Optimize with Google My Business (GMB):

Google My Business is a great place to discover any business or place worldwide. To create your business presence on Google Maps, you need to register and create a profile which is easy and authentic.

Once your business profile is verified, your business presence will be seen on Google Maps and helpful for local prospects.

To set up your Google My Business profile, follow these steps:

Get started with the GMB welcome screen or home page

Sign in or create your new account

Enter your Business Name

Enter your registered or corporate address

Explore and locate your location and fix red marker

Choose the desired category of your business profession

Fill up your NAP (Name, Address, and Phone), if you have your own

Verify your listing. The verification process takes time in India because it takes time to mail the verification code.

Optimize your listing further.

To set up your Bing Places Business profile, follow these steps:

Get started on the Bing Welcome screen or Home Page

Claim your existing business or Add a new business listing

Sign in or create a new account on Bing (Powered by Microsoft)

Complete your profile and set up a NAP (Name, Address, and Phone)

Locate your business on Bing Maps

Verify your business listing.

Once verified. Manage your local listing on Bing.

Optimize your Website Home Page

For better SEO results it is required that your website must be optimized with SEO practices. A website is considered best when it is fully optimized with a mobile-friendly view, fast loading speed, fully structured data which is easy and understandable to read, proper Heading Tags and much more.

Google web crawlers surf every web page of your websites and understand the importance and relevance of your content towards the user query. These strong signals will help your business listing on local SEO.

Link building is also considered important for ranking factors by Moz. Your website must have an internal-linking structure. You can add external links from Guest Blogging sites or Reddit and Quora. I feel these more valuable and relevant sources of information websites. You must check about the spamming, page value and domain value before building links with other websites.

Get more honest Reviews and Ratings

Client’s reviews show your relationship with their projects and how you have satisfied them. Get more fruitful reviews frequently on your Local listing so that Google understands how people are engaging with your business, which also results in increasing your ranking on local listing.

Do not get fake reviews or ratings. Google is smart and understands the behavior of inputs with your listing. If Google founds any wrong indications with your website or listing, he will temporarily disable your listing from Google Maps.

Manage your Local SEO listing

When your GMB listing is verified, then you have multiple options to make it more resourceful for your local prospects. Complete your listing by adding your business logo, working hours, website link or contact link, upcoming events or offers and daily updates.

Additionally, you can add relevant post links to attract users to click on your website. It will increase CTR (Click through Rate).

Final Thoughts – Will Local SEO ever rule the World?

I know SEO is an important part of Digital Marketing and Local SEO is more important to gain local users interest.

Google displays ads, local listing results, and organic results when searching for any business. It helps users to navigate through Google Map listing easily so that they encounter with the local businesses who are serving required services.

If you have any queries or want to help us with more information, you can directly share your views on the comment section below.

We would love to appreciate your words.