A lot of people have hearing issues that make it difficult for them to hear others while surrounded by a noisy environment, yet prescription hearing aids may be too expensive and an overkill solution. IQBuds from, a company with offices in San Francisco, CA and Perth, Australia, is a new solution unveiled at CES in Las Vegas this week, that accentuate sounds you want to hear while drowning out the surrounding noise. Moreover, they’re actually a set of wireless headphones, so you can listen to your favorite music through them as well.

The IQBuds are not technically a medical device, so they won’t replace hearing aids for those that truly need them. They’re also not tuned by professional audiologists, but are instead programmed via an accompanying app by the user.

The company promises approximately 16 hours of streaming music via Bluetooth or 32 hours of noise cancellation and voice enhancement. Individual results will surely vary depending on how they’re used.

Nuheara has a bunch of videos of different people trying the IQBuds and being impressed by what they hear. We’re certainly intrigued and are looking forward to trying them out for ourselves.

Here’s a man who claims to have trouble hearing others in noisy places trying the IQBuds on a loud Manhattan avenue:

Product page: IQbuds…