How to Write Phenomenal Blog Posts in a World Full of Average Ones

Follow these eight steps to write better than everyone else.

You may be wondering why I’m writing a blog post about how to write a blog post, when so many people have already written about this exact topic. I get it. The topic has been covered in-depth, from every angle.

The above blog posts are pretty damn good. I got something out of each one of them — multiple times.

HubSpot’s templates (Bullet 3) helped me a lot, when I was just starting out.

I also found the first two bullet points fascinating. I’ve read each numerous times because I’ve always wanted to publish more content quicker.

The thing is doing so just isn’t for me at this point in my life, when I have so many other obligations.

Which brings me to my blog post’s differentiator: This blog post is not about writing more efficiently. It’s not about writing loads of content. It’s about how to write the best content — content that gets read.

“Anyone can write. But there’s a process to creating something that actually gets read.” (Source)

While I’m not a psychic, I do have a very intuitive sense as to what will do well and what won’t do well before I ever hit publish.

I know because there’s just a different type of process involved when you write a really engaging, really popular blog post — a blog post that people go out of their way to thank you for writing.

To me, those are the only types of blog posts worth writing so I try really hard to write them as often as possible, but let me be frank, it’s effing hard to do so every day or even every week.

And keep in mind, I’m not talking about shallow posts that get tons of social shares and views.

I’m talking about posts that people actually read and thank you for writing. I’m talking about posts with low bounce rates, good times-spent-on-page, and engaging comments.

That’s the type of post I’m going to teach you to write in this article.

So allow me to reintroduce my post: Here’s how to write an absolutely phenomenal blog post that people will love you for writing.