As if one sloppily made beef patty weren’t enough, Drake makes it a double. He takes shots at Kid Cudi for his mental health issues, which on its own is in extremely poor taste. Not only does he perpetuate a stigma towards depression that contributes to young men of color being less likely to seek help for mental health issues, but his mentor Lil Wayne has recently gone through similar struggles himself.

Drake’s relationship with Weezy is worth noting, since it was Mr. Young Money’s original beef with Pusha—dating back to the 00s and having roots in the rappers’ sartorial choices—that pulled Drake into the fold. When Pusha dropped the Drake-sampling “Don’t Fuck With Me” in 2011, some thought the track—with lines like, “Rappers on they sophomores / Actin’ like they boss lords”—was directed at the Young Money camp. He denied it, but Drake wasn’t buying it, suggesting Pusha speak more specifically if he had beef. Pusha obliged with “Exodus 23:1,” taking aim at a rapper’s most sensitive spot: his wallet. “Contract all fucked / I guess that means you all fucked up,” Pusha raps matter-of-factly. “You signed to one nigga that signed to another nigga / That’s signed to three niggas, now that’s bad luck.”

From 2012 to 2014, Drake and Pusha traded shots: Pusha clapped at Wayne on “Your Favorite Rapper” so Drake threatened violence (“Tuscan Leather”), which Pusha insinuated would be “Suicide.” But Push must have hit a nerve with “H.G.T.V.,” the one-off single he dropped last month: “It’s too far gone when the realest ain’t real / I walk amongst the clouds, so your ceilings ain’t real / These niggas Call of Duty ’cause they killings ain’t real / With a questionable pen so the feeling ain’t real,” before pushing the knife in deeper with, “The bar’s been lowered / The well’s run dry / They beefing over melodies, but no, not I / See, I’m so Top 5 / If they factor in the truth / I just might blow by.”

Pusha has long considered himself an arbiter of what’s “gangsta” in the rap game, so it’s understandable that Drake’s success might taste a little salty: VIEWS went platinum and spent 11 weeks atop the Billboard 200, but Pusha’s superior King Push: Darkest Before The Dawn barely cracked the Top 20 in its opening week late last year. It would be a mistake to compare Drake’s last big beef opponent, the clownish Meek Mill, to Pusha T. You’re unlikely to hear anyone from Clipse whining about not getting retweeted, and if Drake ever tried anything harsher than tossing featherweight jabs in Pusha’s direction, expect the response to be a lot stronger than an emoji-laden tweet.

But here’s the rub: Pusha is clearly the more gifted lyricist—don’t @ me—but Drake already re-wrote the rules of rap beef in the last spat over his credibility. That feud inspired no shortage of sub par diss tracks from both Meek and Drake, but the real battle went down on Twitter—which makes one wonder why Drake doesn’t come right out and sic his meme army on Pusha. Post-Drake, it doesn't matter if you can out-rap your opponent, you just gotta out-meme them. Pusha may be King Push in the streets, but we all know who wears the crown in the tweets.