Every morning this week we're going to have to wake up with Dickie’s balls.

All before breakfast. What a time to be alive.

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But in all seriousness, can we just stop for a second and assess how disturbing The Today Show’s Dickie’s Double Dip segment is?

We’ve culled the list of things wrong with it to these three points:

A) The name.

B) The entire concept of pulling out balls with Dickie’s face on it.

C) THE NAME.

Every morning this week, viewers will be treated to this brilliantly named segment for the breakfast show’s ‘We Love Australia’ program.

It was first introduced in September last year by the man himself who wants to regularly promote his balls – Richard ‘Dickie’ Wilkins. This segment only comes around whenever The Today Show takes their brekkie program on the road.

His co-hosts couldn’t even hold it together when he introduced the creepy concept to them all. Check it out below.

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