• Coca-Cola and Airbnb were seen as making political statements on Sunday with ads that touched on immigration and diversity.

• People were searching Google for ads from Budweiser and 84 Lumber and those starring Justin Timberlake and Justin Bieber.

• Fox and the N.F.L. have been trying to avoid overtly political ads, with Fox deeming one commercial “too controversial” last month for featuring a border wall — but that’s tough to do in today’s environment.

Read highlights and analysis from the Super Bowl, plus a live conversation with Times reporters and editors in Houston.