Photoshop creator Adobe has revealed its acquisition of Allegorithmic, the creative software developer well known for 3D material and texture creation products Substance Painter and Substance Designer.



The announcement comes as Adobe looks to push further into game design and visual effects in film and television, noting it would add “expanded 3D and immersive workflows” to its Creative Cloud software to provide Adobe users a new set of tools for 3D products.



“We are seeing an increasing appetite from customers to leverage 3D technology across media, entertainment, retail and marketing to design and deliver fully immersive experiences,” Adobe executive vice president Scott Belsky said.



“Creative Cloud is the creativity platform for all and Substance products are a natural complement to existing Creative Cloud apps that are used in the creation of immersive content, including Photoshop, Dimension, After Effects and Project Aero.”



France-headquartered Allegorithmic has customers across gaming, film and TV, ecommerce, retail, automtive, architecture, design and advertising industries, according to Adobe, and works with well known brands including Electronic Arts, Ubisoft, BMW, Ikea, Louis Vuitton.



“Allegorithmic and Adobe share the same passion for bringing inspiring technologies to creators,” Allegorithmic founder and chief executive Sebastien Deguy said the company was excited to join Adobe.



“We are excited to join the team, bring together the strength of Allegorithmic’s industry-leading tools with the Creative Cloud platform and transform the way businesses create powerful, interactive content and experiences.”



Substance technology has been used in the development of gaming titles such as Call of Duty, Horizon Zero Dawn, Uncharted and Forza, while also being key tools in the making of major films Blade Runner 2049 and Tomb Raider.

