Andrew Wiggins is the prime endorsement target for Adidas assuming he declares for the 2014 NBA Draft, according to three sources.

"(Adidas) is easily the front-runner, 100 percent," said Rich Lopez, the publisher of the popular sneaker website KixandtheCity.com.

"From what I'm hearing, (Adidas) is really high on him," an industry source said. "I've heard a range for sure, from like $140 to $180 million for like 10 years. That's a big deal for a kid coming out of school because most rookie deals are probably like four years."

Nike is also expected to bid for Wiggins, according to two sources. Wiggins wore Nikes on his AAU team, but Kansas wears Adidas.

"I'm hearing from people at Kansas that he's got a $180 million offer supposedly coming from Adidas," a source close to Wiggins' inner circle said. "But I also heard that Nike is going to match anything."

