Since going vegan this year, I have learnt a hell of a lot about the world we live in. The drastic effect meat and dairy consumption is having on our planet. The torture and cruelty of animals. The unnecessary use of animal products in our food, drink, fashion and cosmetics.

It’s fair to say I’ve spent the majority of my life with my head in the sand, oblivious to the affect my dietary choices have on the life of other creatures and the planet itself.

I’ve actually been vegetarian for 15 and a half years, so it’s not as if I’ve been completely unaware of the cruelty of the meat industry. I have however not taken the time to educate myself properly. I didn’t truly understand how my milk ended up on my cereal or what had to happen before I ate my scrambled eggs.

I’m not alone in this. The vast majority of us purposefully avoid educating ourselves about our food. Because we know that the industry is horrific.

We are however starting to see positive change. Documentaries like Cowspiracy and Earthlings are opening people’s eyes. Education about the effect of the meat and dairy industries has never been more accessible.

Despite this, there are still a lot of people who cannot watch the truth. Cannot stomach it. There are a lot of videos and horrific imagery about the afore mentioned industries on the internet, but most people don’t seek them out as they know they’ll get upset.

I wanted to do something that helped raise even more awareness of the above issues, and educate people in a slightly different way. My background is in digital marketing and I wanted to use the power of the internet to spread the word and educate people around the plight of animals AND our planet.

When I went vegetarian I avoided any kind of discussion around my choice of diet. I hated it when people brought it up because I knew I wasn’t properly equipped with facts that could back up my decision. Upon turning vegan I didn’t want to be in that situation. As any vegan will tell you, people like nothing more than questioning your life choice, trying to pick at it and defend the reasons they eat meat and drink milk.

“You won’t get enough protein” “Don’t you realise that you kill more animals growing crops than you do eating meat?” “You’ll end up weak”. “Bacon tastes sooo good!”

It’s tiring to deal with, but if you’re educated you can shut them up pretty quickly.

With this in mind, I decided to create Some Vegan Facts. A social media campaign and website that shares simple visual facts, laid out in black and white. No emotive imagery. Just well researched facts that can be used when reacting to comments, debating or during heated arguments. Ammunition for vegans and education for non vegans.