Football Federation Australia (FFA) has today announced the appointment of Greg O’Rourke as the new Head of Hyundai A-League.

O’Rourke has been a senior executive in the global FMCG and branded consumer products industries for 20 years.

He has extensive corporate experience in finance, operations, logistics, strategic planning and people leadership.

O’Rourke joins FFA from multinational snacks foods and beverages company PepsiCo after five years as Operations Director for PepsiCo Australia and New Zealand and as a member of PepsiCo’s executive leadership team.

PepsiCo produces and markets leading brands Pepsi, Gatorade, Smith’s and Doritos.

FFA CEO David Gallop said O’Rourke’s strong commercial, financial and strategic acumen in global, brand-driven industries made him the ideal appointment from the strong field of international and domestic candidates.

“Greg has the right skills and experience to drive the commercial performance of the Hyundai A-League and its 10 member clubs,” said Gallop.

“He also has decades of football administrative knowledge from service to the game at state and local level, including a successful tenure as chairman of Football NSW.

“Greg’s business acumen aligns with the FFA’s 2016-19 Strategic Plan and the sharp focus on commercial performance in the strategy.

“We’re delighted to have secured a proven performer in the one of the most competitive brand and consumer driven global industries around. He’s the right fit for the A-League and I’m delighted to welcome Greg to FFA’s executive team.”

O’Rourke brings insights from a lifetime of football participation. He’s a former Chairman of Football NSW and a former President of Sutherland Shire Football Association, Australia’s largest suburban sports body.

Greg is a current active player for Barden Ridge Football Club and also coaches an all-age women’s team at the club. He’s also a past president of Barden Ridge.

“In many ways I’ve been working in football for years, but today I’m thrilled that the game will be my daily professional focus as well as a continuing personal passion,” said O’Rourke.

“The challenge is to lift the commercial performance of the A-League and its clubs with a strong emphasis on collaboration.

“The Hyundai A-League is the shop window of Australian football, but the Westfield W-League, Westfield FFA Cup and the AFC Asian Champions League are crucial in the overall landscape.

"I know David Gallop and his team and I know they are a highly professional and experienced administration that I'm excited to work with."

Greg O’Rourke will officially commence as Head of the Hyundai A-League in late August.