What is Digital Marketing? Digital marketing is a term used for promoting or advertising about a brand using digital technologies or online Mediums. Applying internet marketing strategies like Search Engine Optimization (SEO), Social Media Marketing (SMM), SEO, PPC help you increase your online brand presence and reach to wide range of potential customers.

How Digital Marketing is Different from Traditional Marketing? There is a vast difference between Digital Marketing and Traditional Marketing. Online marketing is a fusion of technology and marketing and uses electronic media. Whereas Traditional Marketing uses tangible mediums like print ads, business cards, or ads in newpaper and magazines.

Why digital marketing is important? With Digital Marketing, you can target the right audience, with the appropriate message, at the right time. You no longer have to wait for people to drive past a billboard, watch a TV Ad or seeing your Ads in Local Newspapers to know about your services. Effectively targeted ad campaigns can enhance brand presence and reach complementary users.

What are the Advantages of Digital Marketing? Unlike traditional form of marketing, digital marketing is cost effective. It has turned out to be the best way to attract existing and potential customers. Online Marketing helps in developing a better brand image for your business. In short it is helpful in creating a buzz to boost the prospects of business.