jeffh said:



Honestly I would hold off on advertising Dash too widely until things are farther along. I hate saying "wait until we're ready" but look at it from this perspective:



If you ran an advertisement for Dash today and told them to go to Dash.org in the CTA at the end of the video, they'd get there and then what?



What are the chances someone who knows nothing about Dash or how crypto works would manage to figure out that they need to download a wallet, that they need to go to an exchange, register and provide their ID for KYC/AML, and then purchase Dash, send it to their wallet, and then MAYBE find a place to use it.



These are the kinds of things that Fernando and O&M are dealing with and considering when approaching advertising. Skipping past that and just funding an advertisement forgets the fact that the customer has to be able to easily use the product that you're advertising.



This is the problem we have today with advertising Dash on airplanes. People watch the video, and then what? @SynthesisCreative You'll have much better luck going through Fernando than you will reaching out to O&M directly.Honestly I would hold off on advertising Dash too widely until things are farther along. I hate saying "wait until we're ready" but look at it from this perspective:If you ran an advertisement for Dash today and told them to go to Dash.org in the CTA at the end of the video, they'd get there and then what?What are the chances someone who knows nothing about Dash or how crypto works would manage to figure out that they need to download a wallet, that they need to go to an exchange, register and provide their ID for KYC/AML, and then purchase Dash, send it to their wallet, and then MAYBE find a place to use it.These are the kinds of things that Fernando and O&M are dealing with and considering when approaching advertising. Skipping past that and just funding an advertisement forgets the fact that the customer has to be able to easily use the product that you're advertising.This is the problem we have today with advertising Dash on airplanes. People watch the video, and then what? Click to expand...

Hey Jeff, Thank you for the feedback. A big part of our goal here is to help those proposals that are using the "what is dash?" video and provide additional high quality advertising options for distribution. The way we see it there will always be a barrier to entry when it comes to cryptocurrency, but this barrier shouldn't prevent us from promoting Dash as a payments solution for everyone. When Evolution comes along and makes it extremely easy to use Dash then it's only natural we can change the message and do a "look how easy it is to setup" advertisement. At the moment, though the barrier to get started quickly is significant, it doesn't negate the fact that Dash, once acquired, is easy to use for peer-to peer-payments. That's the message we are hoping to address with our first advertisements. We also believe that the advantage of these ads isn't just the CTA at the end of the video, but reenforcing in the the public's eye that Dash is a clean, professional payments solution. We've been thrilled with the amount of our peers who saw the airplane commercial, and though they didn't immediately all go to Dash.org they certainly retained that Dash has the ability to fund these advertisements and made a mental note which should come in handy when they're making their first cryptocurrency purchase in the future. We have also reached out to @fernando via email but have not heard back yet, if you check his account he's been offline for a little while now. If we receive the necessary information from him we would love to match those guidelines and apply them to our video. That said, we've been encouraged by @AmandaBJohnson to continue our pursuit of this proposal regardless of whether Fernando/O&M decide to include us in their plans.Regarding the budget, we intend to adjust the fee cost when the proposal is submitted to reflect the actual cost of Dash at that time. With our extensive experience in content production, music licensing commercial distribution ranges from $1000 to $5000. Since the network budgeting process doesn't allow us to change the budget after the fact we decided to budget right in the middle with the intention of providing as much value as possible to the network. Ultimately we're big fans of Dash, we believe that the success of this proposal is good for all Dash users and our intention is to deliver the best quality video possible with the budget we laid out.