Welcome to the first of my new series of explainer videos, trying to demystify a little some of the things the Liberal Democrats get up to: how and why we do what we do. It’s a follow-up to the well-received (thank you!) series I did for the 2017 general election, but this time with a slightly wider focus.

Today’s video is about why targeting: why it is important and how it works – not only for general elections but also for local elections too. An important point to remember given the big round of local elections coming up in May.

Feedback on this video? Suggestions on future topics? Do post up a comment and let me know.

If you’d like to get an email when future posts appear on this site, including future videos, then sign up here (no more than one email a day). Or for just my videos, you can subscribe to my YouTube channel.

Or for more about how elections work, and how to win them, there’s also 101 Ways To Win An Election.