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PANAMA CITY, Fla. -- People are furious after pictures of a Florida Walmart's 9/11-themed Coke display began to circulate on Twitter Tuesday afternoon.

Twitter user Shawn Richard Tweeted a picture of the display, which presented Coke Zero in place of Ground Zero and spurred thousands of angry retweets about the beverage company's marketing ploy.

“We stopped and stared at it like, oh my god,” Richard said, according to BuzzFeed News. “Nobody seemed to be noticing it, it wasn’t very crowded, and I got the feeling that it had just been assembled. So we took some pics and went on our way.”

Orlando Weekly reports the display has been taken down and that Walmart initially approved the design.

In less than two days, the post has more than 2,492 retweets and 4,114 likes.