The largest mistake authors make when making an attempt to get free promotion is pitch both themselves or their books.

Don’t pitch authors! Pitch points. Don’t pitch books! Pitch whole exhibits.

Example: If you wrote a e book about how youngsters of unmated dad and mom undergo long-term results properly into maturity, do not attempt to lure TV producers with the e book. Entice them with a complete present crosswise the subject of “Children of unmated parents: Do they ever recover?” Then recommend two or three different friends who tie into your subject and could possibly be interviewed, ideally individual who’s on the opposite aspect of the difficulty. If you are able to do that, you’ve got simply given producers an thought for a complete present, then they’re extra more likely to chunk since you’ve carried out their work for them.

Here are 6 extra e book promotion ideas:

–Be positive you’ve an excellent superiority arch picture of your self. I’m astonished on the variety of authors I write tales about who do not have photographs I can use.

–Use a “tip sheet” in your media package that ties into your subject. Example: You write a e book about decently to self-discipline youngsters. Your tip sheet could be one matter like “9 Tips for Calming Your Child’s Temper Tantrum.” Each tip ought to be not than one or two brief sentences. The media love the following pointers as a result of they will reprint them as a sidebar to an extended story. See Special Report #16: How to Write Tip Sheets That Catch the Media’s Attention

–If you’ve a site, place the author’s picture and up up to now contact info on the website. Sometimes when making an attempt to contact an author, I’m going to their site after which search in desperation for contact data.

–Don’t be afraid of contention in the case of e book promotion. The extra controversial you’re keen to be, the better your probabilities of protection by the media, notably broadcast. Radio exhibits particularly don’t need entirely mild. They need warmth.

–The author ought to write an opinion column taking a powerful stand on one aspect of a controversial concern that ties into the subject of the e book. Then goal the column to the publication that’s learn by individuals who you wish to purchase your e book.

–If you wish to get into a specific publication, name the promoting division and invite a reproduction of their free Editorial Calendar. This is an inventory of all particular sections and subjects deliberate for the 12 months. Review the calendar and discover a particular concern the place your subject can be an excellent match. Then name the publication, invite the title of the one that edits that part, and write or e-mail them together with your story thought. Do this a number of months earlier than the publication is printed.

Most importantly, except you’re contacting the e book reviewer, most media individuals do not care what’s between the covers of your e book. They DO care about what’s inside your head, your experience, and how one can assist them. Remember that, and also you’re properly in your approach to many free promotion.