Today, Sen. Ted Cruz announced the addition of a new Millennial Director to his South Carolina campaign efforts.

“I understand the crucial role Millennials will play in the 2016 presidential election,” Cruz said in a statement.

In 2008, Millennials voted for Obama by a ratio of 2 to 1 – the largest margin within any group since 1972. President Obama’s popularity among young people decreased in 2012, however, he still won the under-30 age group by 24 points over Mitt Romney (60 percent to Romney's 36 percent).

Recognizing Millennials could prove important for the GOP candidates in the upcoming election. In the last presidential election, over 22 million people under the age of 30 showed up to the polls.

Cruz’s appointment, Elliott Kelley, is a current college sophomore at Bob Jones University in Greenville, SC. Kelley was recently elected as a delegate to the upcoming South Carolina GOP convention.

“I look forward to actively engaging and bringing to the table Millennials for Cruz,” Kelley said. “Millennials expect the truth, and we will show up at the polls for a leader and a fighter. After all, the Millennials are who will pay the lion’s share of Obamacare, if it is not repealed; and Millennials are on the hook for the massive 18-trillion dollar debt that continues to grow and threaten our futures.”

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