OPW INTERVIEW -- Aug 30 -- Mike Jones is now an advisor to Userplane and AOL and is CEO of Tsavo. What is this mysterious Tsavo? Here's my interview with Mike. - Mark Brooks

What's your role at Tsavo and AOL now?

With AOL I function as a Strategic Advisor, facilitating the transition to Sam Wick for daily management of the Userplane business. The majority of my time operationally is setting up Tsavo and finalizing the transition with some of our initial, undisclosed acquisitions.

Tell us more about Tsavo.

Tsavo is focused on building technology facilitating highly-personal and relevant experiences with online content. I would like to see a world where, instead of browsing through 30,000 blog posts a day, there is a system that actively understands and learns my media consumption behavior.

What kind of media are you particularly going to be looking at and serving up to users?

Our current focus is on a wide-reaching publishing network with niche vertical focus. Overall we are viewing it from the standpoint that Tsavo will be a multi URL network across a whole series of verticals.

Is there an official launch date?

No there’s not. Since we’re starting off with a few acquisitions, we have active staff and revenue today; my CTO Nate Thelen and his lead engineer Gabe Harriman and our head of product Mike Macaadan focus primarily on building the relevancy sub-structure. You will begin seeing our acquisition announcements in the next few months, and the relevancy technology begin surfacing in the next six months and beyond.

What kinds of sites and services are you looking to acquire at this stage?

We’re looking for content sites that have strong editorial and original content. We’re looking for a few back-end technologies that relate the semantic web and content aggregation.

Are dating sites within your realm of interest?

Probably not. I don’t believe it will fit initially with our focus on media & relevance. I do have interest and am researching other types of subscription services.

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