The Hallmark Channel cut ties on Thursday with Lori Loughlin, a day after the star’s arrest in a college admissions scam put the family-friendly network and extended Hallmark brand in uncomfortable proximity to a national scandal.

“We are saddened by the recent allegations surrounding the college admissions process,” Hallmark Cards Inc, parent company of the Crown Media Family Networks group, which includes the Hallmark Channel, said in a statement.

“We are no longer working with Lori Loughlin” and have stopped development of all productions with the actor for Crown Media channels, the statement said.

The company initially took a wait-and-see approach after a federal investigation of the scam involving more than 30 parents, many of them prominent, was revealed Tuesday. Loughlin and her husband, the fashion designer Mossimo Giannulli, are accused of paying bribes to gain their daughters’ college admissions.

Loughlin’s career and the Hallmark Channel were deeply intertwined. She has been among its so-called Christmas queens who lead a slate of popular holiday movies, and also starred in the Garage Sale Mysteries movies and the series When Calls the Heart.

“It’s a feelgood, family values-type channel, and obviously scandal is the opposite of that,” said the Atlanta-based market strategist Laura Ries.

There was more at stake than image. When Calls the Heart tapes in Canada, and a judge ordered Loughlin’s passport to be surrendered in December after grudgingly allowing her to cross the border for work until then.

Loughlin has not yet entered a plea in the case, and her attorney declined to comment Wednesday after her first appearance in a Los Angeles federal court. Loughlin’s publicist and attorney declined to comment Thursday on Hallmark’s decision to drop her.

Fallout from the arrests also affected her daughter, Olivia Jade Giannulli, a social media star who promotes products on her accounts. The 19-year-old was dropped Thursday from advertising deals with the cosmetics retailer Sephora and the hair products company Tresemmé, the companies said in statements.