Kulture Shop co-founder, Jas Charanjiva, an artist-turned-activist has used this space to protest against everything that infuriates and, in turn, inspires her. Having grown up in California, amid graffiti, skateboarders and a vibrant indie music scene, the self-taught street artist experienced a major culture shock when she moved to India in 2007. It informs her designs today. “All my concepts are connected by a thread. I used to believe ‘Got Milk’ ads and I used to eat meat, before I realised the torture that was involved in factory farming animals for the sake of our taste buds. This forms the basis of ‘Rise of the Pait’ since you’re wrongly conditioned to think your diet deserves meat and dairy. For ‘Way 2 Many’, it was the realisation that you need more land when there are many mouths to feed, which causes environmental depletion and climate change through activities like ‘slash and burn’. This leads to ‘Imbaalance’, where the idea was to urge people to educate and empower women from a young age to build a healthy relationship that equates them to men. I take messages and condense them into a simple visual that is powerful and provocative enough to make you stop and stare,” she says.