It seems Coles and Woolworths customers around the country have been falling into the same trap at the meat section.

Many have been left infuriated by what has been called ‘misleading' product packaging when it comes to vegan 'meat' products.

Watch the video above: Beyond Meat is fighting to sell its plant-based burgers at the meat counter at supermarkets. But as Fred Katayama reports, some retailers say those products may be more suited to the vegan section.

It’s easy to see what the noise is all about with packing clearly marked ‘Chicken’, ‘Meaty range’ and ‘Meat’ - even though they're plant-based foods with no meat.

“Yuck, I bought these, I didn’t realise they were meat free, they have been sat in the freezer ever since”, said one disgruntled shopper.

“No way I’d eat that, the labelling is so deceiving”, said another. “There is even a chicken on the packaging!!”

Shoppers have been complaining that the packaging is misleading. Credit: Supplied

Added a third: 'And it's not like the vegan meat is in its own section - at my local, they're mixed in amongst the proper meat. I keep buying it by accident, it's driving me nuts. The other day I bought one that said meaty on it! And it most definitely wasn't meaty lol.'

Said another: “I accidentally bought these the other day thinking they were chicken, lol they do NOT taste like chicken, but the dogs seemed to enjoy them”.

You might also like:

A shopper accidentally bought this thinking it was chicken. Credit: Supplied

Shopper Bec from Markdown Addicts Australia posted that her hubby had been the one to make the mistake of purchasing Vegan burgers. “He is not impressed”, she remarked.