Tony Pulis has called for Premier League clubs to cap away ticket prices at £10, and urged the industry to stop “milking” supporters.

The West Bromwich Albion manager, reacting to news that Liverpool have responded to protests by lowering their prices, told the BBC English football must act to restore the atmosphere in grounds, and to avoid pricing out young fans.

“With all the money coming in, I’d love to see that atmosphere come back,” said Pulis. “I’d love away supporters to only pay £10 a ticket: whatever ground you go to, make it £10.

“You can give 5-6,000 tickets to the away support, they’d sell them and we’d get back to the atmospheres we used to have. That’s one thing the Germans have got over us at the moment: every ground you go to the atmosphere is absolutely fantastic. It’ll help the supporters as well.

“Clubs are getting enough money to subsidise and help the public. We’ve got to do more for the youngsters, to keep the youngsters involved. This is the greatest football nation in the world, we produce great players because of our systems, the way we work, the way we are – but we’ve got to make sure we’re not milking, milking and milking. We’ve got to give something back.”

Liverpool’s owner, Fenway Sports Group, performed the U-turn on its planned ticket price rises on Wednesday, issuing a public apology to supporters who felt compelled to walk out of their game against Sunderland.

The compromise that the manager, Jürgen Klopp, had called for resulted in general admission prices being frozen at 2015-16 levels for the next two seasons, and the number of £9 tickets being increased.

An estimated 10,000 fans left Anfield in the 77th minute of last Saturday’s match amid chants of “You greedy bastards, enough is enough”. It prompted swift discussions between the Boston-based owner and senior management, leading the club to abandon the most contentious features of the new ticket-price structure.

Reacting to the rethink, the former Liverpool defender Jamie Carragher said it had restored his faith in the club. Carragher wrote in the Daily Mail: “Pride: it’s the one thing we all want as supporters. Put results and performances to one side and what truly matters is having faith in the club you follow.

“Rarely in life do you find people who will admit they have got something wrong, so it was bold of FSG to hold their hands up and apologise.

“My hope now is that Liverpool have created another snowball, one that takes in the rest of the Premier League. What an advert it would be if there was now a unanimous decision among all clubs to review ticket prices. Then we would all have reason to feel proud.”