You’ll be able to pick up a new Apple TV at the company’s retail stores starting this Friday, according to a report from 9to5Mac. Apple stores have received inventory for the retail launch of Apple TV, and employees are being instructed to reorganize the stores to promote the new device Thursday night, according to the report.

Apple officially began accepting preorders for the new Apple TV Monday. CEO Tim Cook recently said that devices would start to ship to consumers by the end of the week.

The new Apple TV is Apple’s biggest refresh since the introduction of the video streaming device. The most notable difference: Apple has added an app store, which will enable developers to quickly bring their own apps to the device. Apple is selling the device starting at $149, and is offering a version with extra memory for additional apps for $199.