What is a digital marketing agency?

The definition of the digital marketing dictionary is the commercialization of products or services that use digital technologies, mainly on the Internet, but also include mobile phones, graphic advertising and any other digital media. So simple to summarize in a sentence, however, can be a complicated process to do well and ensure that all your digital marketing is working together, not as silo activities. This is where the experience and experience of the best digital marketing agencies can be enormously beneficial.

Traditional advertising, newspapers and paper directories, such as the Yellow Pages, are becoming less effective for companies. While a few years ago people went to a computer to look for a product or service, nowadays people are connected to the Internet all day, every day and “online”. In search of information, a product or service is as fast and simple as searching a laptop or computer at work or lifting your mobile phone or tablet. Digital marketing focuses on putting your information, products and services in front of people when they are searching online. In the world of digital marketing, all the innumerable stages of the purchasing process, that is, research, consideration and purchase, are called “micro-moments” and the best digital marketing agency will present the information, the service or the product. relevant at the time foreseen in the purchase process. .

While some digital marketing agencies will also create and manage traditional advertising or commercial marketing, such as newspaper advertising, specialized digital marketing agencies will focus on online marketing instead of the “marketing companies” that commonly concentrate on marketing. television, radio and print marketing.

Regardless of whether your company is business to business (B2B) or business to consumer (B2C), digital marketing can be a fast, often instant and reliable way to get leads in your company and increase revenue. The best digital marketing agencies will manage all the digital advertising based on the return on investment (ROI) ensuring that the potential customers generated have a cost that makes the business meaningful and increases the profit levels. Digital marketing will always advantage your business and answers the question “How do I get more potential customers for my business”?

Digital marketing, sometimes called website marketing, can be divided into a series of important features and services:

SEO services

Search engine optimization, commonly abbreviated as “SEO”, is the process of searching your website on search engines like Google when people perform a search relevant to your business, services or products.

Regardless of whether your website is e-commerce or sales services, it will attract potential customers and sales to your company if it is found in the search terms that people use (often referred to as “keywords”) to search them on Google.

SEO requires knowledge and appreciative of how Google announces your website. What messages and information you want Google to read on a web page or website and know where to put that information so search engines can find it. A good SEO company will have a proven track record of high ranking websites in the search results.

SEO works best when proven methods for ranking are applied along with the latest trends that drive traffic. An example of this is the phenomenon “near me”, which has experienced a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query, that this is the, ” SEO company “. These customers seek to buy and buy from a local provider of services or products.

Although SEO can be an independent service, it is more effective when combined with PPC, social networks and reputation marketing. SEO is also the cornerstone of effective PPC campaigns, social networks and reputation management.

Pay per click

Pay per click (PPC), often referred to as “Google advertising” or “online advertising,” is where you place ads at the top of search results for specific search terms. These search terms can be the words people use when they are in the “research” phase of making a purchase or going to the “shopping keywords” when potential customers are looking to buy.

Although your ad, depending on your budget, can be displayed each time a search is performed, you only pay when an Internet user clicks on your ad and is taken to your website or calls you directly from the search results page. search, which means that you only pay when you receive a click from a potential customer, hence the name of this form of Pay Per Click marketing (often abbreviated as PPC).

The amount you pay for each click is determined by some factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevance of the ad for the search term being used and the relevance of the page on your website where the potential customer is located. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and the less you pay for potential customer in your business.

Google has the vast majority of search traffic and most of its budget should be placed in its place. However, you will not want to miss out on the smaller but still considerable potential for search engine clients like Microsoft’s Bing platform, and a small part of the budget should be allocated to other search engines. In addition, the best PPC management companies will also discuss the distribution of their PPC budget in several campaigns aimed at different parts of the customer’s trip. A small part of the budget should be allocated to the research stage of the purchasing process when people use broad search terms to find information, and a small part of the budget when people search for the name of their company, their competitors or market leaders. . The majority of the budget when potential customers use search terms directly related to the purchase and, finally, a small part of the budget to re-market (show your advertising to people who have shown interest in your services or products by visiting your site web) to capture and increase conversions of previously announced customers as well.

The best PPC agency will be a Google Premier Partner. The status of Google Premier Partner indicates that the company has a proven track record in delivering high quality campaigns, which generate good competitive / low CPCs and offer a high and positive ROI. The best PPC agency will have a strong PPC management process to quickly react and capitalize on changes in their competitors’ PPC campaigns.

Unlike SEO, which can take some time to be fully effective, Pay Per Click is instant, because as soon as your campaigns are active, they can generate leads for your business.

PPC is highly effective when carried out in unison with SEO. A well-optimized website will improve the quality level of your Google advertising campaigns, which will result in a reduced “cost per click”, which means you’ll get more potential customers for your budget.

Social media marketing

Social networking platforms such as Facebook and Twitter are now legitimate places for a company to attract potential customers. Facebook has over 38 MILLION active and regular users in the UK and the number is projected to increase to over 42 MILLION by 2020. Regardless of whether your business sells to consumers or other businesses, your potential customers are on Facebook and They use it frequently.

Facebook is excellent for raising awareness during the “research” stage of the clients, reminding them of their services or products during the “consideration” stage and putting their specific products in front of potential customers in the “purchase” stage. With such a large audience and the flexibility to address customers throughout the purchase process, Facebook can be a good way to generate leads and sales and to offer a great return on investment.

A good digital marketing agency will have a recognized track record in providing highly effective Facebook advertising campaigns. The best digital marketing agencies will be able to demonstrate the conversion rate and the cost per potential customer of your social media marketing.

Again, the marketing in social networks and specifically the marketing in Facebook can be carried out as an independent activity, however, it works much better when combined with SEO and / or PPC. When a potential client visits your website, your computer is marked as you have visited. This allows you to address the user of that computer, who has shown interest in your products or services.

Reputation management

When considering making a purchase, a potential customer will explore the Internet to find comments and opinions of previous clients. Your marketing and online sales can live or die by revisions of your business, services or products. Ensuring that positive reviews are easy to find and that any negative comments are handled well can be a great benefit to your conversion rate.

Digital marketing companies call this “reputation management” or “online reputation management”; however, in reality, it is creating systems to generate customer reviews and customer comments, which generates positive customer satisfaction and is easy to find for potential customers.

Many companies are concerned about allowing the public the ability to provide comments openly. You can not please all people all the time, and companies worry that a bad review will have a negative impact on your business. First of all, if someone is determined to leave a bad review for your business, you will find a platform to do so and there are thousands of platforms to choose from. It is superior to have control of where customers are exhilarated to leave a review. Second, a bad or bad review, if handled well, can be a positive aspect for your business. Committing to a bad review highlights that you are interested in the comments and, subsequently, you care about your customers. A well-managed bad criticism can be so good for your company ten good reviews.

A good Digital Marketing Sydney will use one of the few recognized review platforms and will provide the tools and means to enable you to capture, manage and respond to the opinions of customers.