NEW DELHI — The monsoon rice paddies of southern India can be places of joyless toil.

Not so for two farmers from a small village who have grooved their way to global fame by happily hamming it up in a soaking rice field as part of an internet dance craze called the Kiki Challenge.

A 38-second video of the two men splashing around to a hip-hop song while trailing behind their mud-splattered oxen has been viewed around the world millions of times.

Their fame soared this past weekend after Trevor Noah, host of “The Daily Show” on Comedy Central, posted their video on social media accounts, saying, “I think they just won the Keke challenge.”

The Kiki (sometimes spelled Keke) Challenge is one of those mysterious internet sensations that might leave future generations scratching their heads.