The Harris Poll’s Reputation Quotient measures the reputation of the 100 most visible companies annually according to the general public. They survey 6,118 U.S. adults to determine the 100 most vis...

ible companies. Then, they survey 18,228 adults to generate an average of 300 ratings per company. Companies are evaluated on 6 categories - social responsibility, financial performance, vision and leadership, products and services, workplace environment, and emotional appeal.