President Trump may be helping "Morning Joe" get higher viewer ratings.

The MSNBC show hosted by Mika Brzezinski and Joe Scarborough received its highest viewership Friday for a discussion of Trump’s critical tweets about their show, The Associated Press reported.

Around 1.66 million people tuned into the morning show following Trump’s Twitter attacks, the news wire highlighted, pointing to Nielsen ratings.

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The new record reportedly beat the show’s previous highest rating, which occurred the day after Trump won the 2016 presidential election.

The president even said he watched the show on Friday.

Trump claimed in a series of tweets last week that "Morning Joe" was suffering from poor ratings, pointing to its negative coverage of him.

MSNBC, however, had seen a rise in its ratings in recent months, beating Fox News in weekday night ratings in the coveted 25- to 54-year-old demographic.

The show's ratings on Friday also beat "Fox & Friends," the AP reported.

Trump attacked Brzezinski on Twitter last week, questioning her intelligence and saying she was "bleeding badly from a face-lift" while visiting his Mar-a-Lago resort in Palm Beach, Fla., around New Year's Eve.

Lawmakers on both sides of the aisle and other news networks condemned Trump's remarks about Brzezinski.