Party driving game Can’t Drive This launched a Linux version of their game on October 13th, and they’re doing some charity work to celebrate.

From October 19th to November 1st 2016, all the money the developers would make from selling the game will instead go to the South African non-profit organisation SANCCOB.

Cape Town-based SANCCOB focuses on saving seabirds, especially the endangered African penguin. To that end they run an “adopt a penguin” programme in which a donation of R600 will give you both the opportunity to name a current or future rescue penguin and help cover the costs to rehabilitate it and release it back into the wild.

This is where Can’t Drive This and its developers Pixel Maniacs come in. The money that they will raise will go towards this process and Pixel Maniacs estimates that every 6.4 sales of the game will be enough to adopt one penguin. This maths becomes very messy with regional pricing and currency conversions, but the gist is that every few games will cover one adoption.

As of today at o1:30 CET (02:30 local time), purchases have paid for the adoption of six penguins.

The process is also reflected in-game – depending on how many penguins are rescued, a different number of the birds will appear in the game’s main menu (see the header image for an example).

But the penguins need names, and they will get these from an in-game leaderboard. Players can join the “Penguin Clan” in the game’s settings and then play the game as normal. Those at the top of the board will have penguins named after them, as long as they’re appropriate for a cute little animal.

While only the sales for Linux count towards the donations, anyone who owns the game can join the Penguin Clan and push their name to the top.

This is a really clever move on Pixel Maniacs part. It highlights Linux development for games as well as a good organisation, and it’s just smart PR for their game. We’re also chuffed that a South African initiative is going to benefit from this effort.

If you want to help out, you’ll need to buy the game from Steam from your Linux system.

If you don’t use Linux, don’t want the game, or just want to contribute to SANCCOB directly, there’s nothing stopping you from doing so. You can also “adopt and egg” for R300, or contribute in a variety of other ways including volunteer work or gifts. See the Get Involved page on their site for more information.

Alternatively, check out Pixel Maniacs’ blog post on this subject, which also discusses Linux development.