Premiere: Rapper Kyle Hubbard says 'This is Houston'

Kyle Hubbard flips Houston hip-hop stereotypes in his latest video. Kyle Hubbard flips Houston hip-hop stereotypes in his latest video. Photo: Daniel Jackson Photo: Daniel Jackson Image 1 of / 57 Caption Close Premiere: Rapper Kyle Hubbard says 'This is Houston' 1 / 57 Back to Gallery

Rapper Kyle Hubbard hopes to "take Houston hip-hop tropes and turn them on their head" in the new video for "This is Houston."

The clip features Hubbard, Lyric Michelle and T2 the Ghetto Hippie along with various familiar spots, including Frenchy's, The Breakfast Klub, Warehouse Live and The Safehouse.

I've got the premiere right here. See how many places you recognize. (And this is your explicit language warning.)

Hubbard explains:

Lyric, T2, and I don't fit into the mold that is so often associated with Houston hip-hop, despite the fact we have all three been active members in the city's hip-hop scene for years. Lyric's hook is dripping with Houston hip-hop stereotypes, but that it is delivered by a female emcee known for her poetic lyrics gives the whole thing a tongue-in-cheek feel. The verses delivered by T2 and myself are more on the nose with the entire concept. The juxtaposition between the hook/production and the verses is all very deliberate.

And take a look at Hubbard's shirts. He's wearing exclusively Houston bands and https://1836clothing.com/#mce_temp_url# throughout the video.