From public feuds with Sam Ponder that led to the end of their ESPN show after one episode to having a longtime writer get publicly outed as a cheater by his wife to the constant Deadspin articles that seem to come out daily (and those are just a few in the past year), Barstool Sports has never shied away from controversy.

They embrace it and have thrived because of it.

Recently the company was valued at $100 million, which is 10x what Peter Chernin bought it for just two years ago.

Barstool Sports has made a name for themselves by making jokes on a razor-thin line between hilarious and offensive, and they have found themselves on both sides of that line plenty of times.

But above all the controversy, the company has always been funny and approachable.

Each personality takes their turn being the butt of the joke, even founder and head content creator Dave Portnoy.

When Michael Rapaport (of Cop Land and Atypical fame) lost a bet with Adam “Smitty” Smith for $2,000 over the latter’s victory in a boxing match at Barstool’s Rough N Rowdy 2 —an absolutely insane sentence, by the way—it was Rapaport’s turn to march around with a little egg on his face.

Instead, he lost his fucking mind.

He started spamming steroid accusations at virtually every single Tweet directed his way.

There had to have been literal thousands.

For a few moments, it was just another chapter in the Smitty/Rapaport rivalry.

Then he did the one thing he couldn’t do.

He insulted the fan base.

if you call yourself a fucking stoolie for real, you've already lost in life — MichaelRapaport (@MichaelRapaport) February 18, 2018

The Tweet enraged all of the other Barstool employees, particularly the old guard who created a life for themselves thanks in part to the patronage and loyalty of the Stoolies.

One such angered employee was editor-in-chief Keith “Kmarko” Markovich, who is generally one of the most level-headed of the personalities.

And he absolutely ethered Rapaport.

Didn't mind the Stoolies when you were trying to sell them your dumb ass book and begging to be in the newsletter https://t.co/vu7TMVKGmF — Kmarko (@Kmarkobarstool) February 18, 2018

Worst part of my night is I had to unmute you @MichaelRapaport . If you need to complain about Mickstape getting more love than you on the newsletter again and beg me to promote you please hit my email. — Kmarko (@Kmarkobarstool) February 18, 2018

Twitter Fingers Rap: "who are you?" Real life Rap: "Please pay attention to me in the newsletter sir please please pretty please" 😂😂😂😂😂😂😂😂😂 pic.twitter.com/hmGwgzBcci — Kmarko (@Kmarkobarstool) February 18, 2018

After Kmarko fired the first shot, the piling began, and it included allegations of herpes and a sordid note from his past.

I'm so happy we can finally stop pretending we find Rapaport tolerable. I'm less happy about the Bruins score. — Feitelberg (@FeitsBarstool) February 18, 2018

Barely a Royal Rumble. We're basically just reenacting 'Office Space' and @MichaelRapaport is playing the role of the printer, which is the most high profile acting gig he's gotten since I was born. https://t.co/M46tTi6Zb8 — Robbie Fox (@RobbieBarstool) February 18, 2018

Hey it could be worse mike. I could have behaved like such a pathetic piece of lowlife trash that a helpless innocent girl would need an order of protection from law enforcement to keep a creepy herpes riddled failure from coming within 250 feet of her! — KFC (@KFCBarstool) February 18, 2018

I hope we have a pizza party with whatever we've been paying @MichaelRapaport — Nate (@BarstoolNate) February 18, 2018

It seemed that every single other Barstool employee hated Rapaport from the beginning but played nice in hopes that his hiring would bring rewards and more notoriety to them all.

When that didn’t happen and his mouth continuously ran, he made enemies of them all.

He even got challenged to fight in the third installment of Rough N Rowdy.

You @MichaelRapaport wanna talk shit about people who call themselves stoolies? Aka the people who make this company what it is? How bout you nut up and fight me @roughnrowdy. Full drug testing is fine. pic.twitter.com/LEFmsX6PGn — Gaz (@stoolsalesguy) February 18, 2018

The only personality that wasn’t heard from on Saturday night was the only one that really mattered: Portnoy.

In classic Portnoy fashion, he publicly fired Rapaport from his bed on Twitter. the following morning The ousting was largely because of a tweet Rapaport sent which shamed Barstool’s fans and the insanity that followed.

The firing video:

Funnily enough, another Rapaport—NFL Insider Ian Rapaport—got “fired” in all of the action.

When I accidently told @RapSheet he was fired this morning. pic.twitter.com/i1h80pdnk0 — Dave Portnoy (@stoolpresidente) February 18, 2018

Rapaport’s response (from Barstool account):

https://twitter.com/barstoolsports/status/965309612831330304

For just a moment, it seemed as if Rapaport was walking out of the company with one small win…

Then Portnoy reminded him who got those clicks.

Hey ding dong brains. I know you haven’t figured out social media yet, but you posted yours on our main account vs my personal. It’s embarrassing it’s that close. And it’s 2 million total views for Barstool so thanks. I’m smarter than you so just stay murdered. @MichaelRapaport https://t.co/A7lJnpSohw — Dave Portnoy (@stoolpresidente) February 19, 2018

Never one to miss an opportunity to throw an insult and make a buck at the same time, Portnoy tweeted out a link to the newest Barstool shirt. (He reportedly made over $100,000 from the shirts.) UPDATE: Rapaport sent a cease and desist letter to the Barstool Sports’ office on Monday because of the shirts.

Finally some Rapaport gear people will buy. https://t.co/qSFFk7PUVY pic.twitter.com/48xYh9gGqy — Dave Portnoy (@stoolpresidente) February 18, 2018

That shirt is laugh-out-loud funny. It is a reimagining of the classic Roger Goodell clown nose shirt with that added cold sore to illustrate that aforementioned alleged herpes.

This story still has no definitive end, but there has been a war brewing between Smitty and Rapaport for the last six months.

Rapaport and Portnoy are still doing battle on Twitter, and the Stoolies are doing their part in the war by capsizing Rapaport’s beloved podcast.

A three act play entitled “Shooting Yourself In The Foot.” 10:16pm 4.5⭐️…6:30am 4.0⭐️…9:59am…3.5⭐️ The Power of the Stoolies is SCARY. Also this is hilarious that we’re torpedoing a podcast ON OUR OWN NETWORK 😂😂😂 pic.twitter.com/bmzTSvY3so — KFC (@KFCBarstool) February 18, 2018

More to come.