"I think they've got a really great model," Foreman said of Rid-All. "They're really about the community. When you're on the ground, and you're in people's homes and trying to get them to understand how serious this is, you can't just be about your business."

The project also has gotten support from the Sisters of Charity Foundation of Cleveland, JP Morgan Chase Foundation, Neighborhood Leadership Institute, Inner Visions of Cleveland, Farmer Jones Indoor Market, and the Cleveland Foodbank, among others.

"It's a movement," McShepard said. "Every day someone new hears about it and comes to the table. We're very grateful for that."