Branding National Airline of Serbia – Total Company Branding and Visual Identity

Start Date: July 2013

End Date: October 2013

Job Title: Graphic Designer and Brand Manager

Client: Etihad Airways (UAE) / JAT Airways (Serbia)

About the project:

• Serbia’s only airline carrier, Jat Airways, underwent a major rebrand, including name- changing and a new branding strategy. JAT Airways now is known as Air Serbia, after a strategic partnership agreement with Etihad Airways. In July I’ve been hired to work in Abu Dhabi on a complete branding for a new national carrier, named Air Serbia.