Whitney Matheson

USA TODAY

Though TV shows come and go, I like to think the characters live forever. In some cases, as with The Office's David Brent, we even get a chance to catch up with them every few years.

Another long-running and beloved character is the self-centered, socially awkward broadcaster Alan Partridge, played by British comedian Steve Coogan. Introduced in the U.K. in the early '90s, Alan has appeared on TV shows and radio programs, and now he has his own movie.

Alan Partridge will introduce many Americans to the narcissistic personality. As we see in a new trailer, the film finds him in the middle of a siege — as he puts it, "I am siege-face!" — when a fellow radio DJ goes nuts after learning he's about to be fired.

The film should appeal to longtime and new fans; I haven't watched every episode of I'm Alan Partridge, but I laughed a lot at the preview.

The character was co-created by Armando Iannucci, who might be best known here as the creator of HBO's Veep. If you want to do some prep work before the release, several specials and episodes of I'm Alan Partridge are on YouTube, and it's also out on DVD.

Alan Partridge arrives on demand Feb. 27 and in theaters in April. Check it on Facebook if you have a moment; I think it deserves way more than eight likes!