The new store displayed a sign at its entrance similar to those in stores in the Haredi neighborhoods. It read: “Osher Ad serves a diverse clientele. Please help us respect all who come to the store, and when you enter, please come in modest dress. Thank you for your cooperation.” Behind the sign, which was placed next to the security guards at the entrance to the store, was a stack of black shawl-like cloths, which the guards handed to immodestly dressed women.







Ha'aretz reports:

…A branch of the supermarket chain Osher Ad (whose name means "endless happiness") opened its doors last week in a new mall built in Migdal HaMayim - a central Beit Shemesh neighborhood that is clearly a secular and national-religious community - and does not even border the Haredi part of town. And yet, the new store displayed a sign at its entrance similar to those in stores in the Haredi neighborhoods. It read: “Osher Ad serves a diverse clientele. Please help us respect all who come to the store, and when you enter, please come in modest dress. Thank you for your cooperation.” Behind the sign, which was placed next to the security guards at the entrance to the store, was a stack of black shawl-like cloths, which the guards handed to immodestly dressed women.…

Secular and Modern Orthodox women complained to store management about the shawls and the sign.

Store management removed the shawls but left the sign.

The women decided to stage a mass shop-in of women wearing normal summer clothes and launched a Facebook page to gather support.

They did.

And before the shop-in could take place, management removed the sign.

Beit Shemesh is the epicenter of bad haredi behavior against non-haredim. The spitting attacks and stoning attacks by haredim against non-haredi little children took place there, as did months of haredi men massing in front of a Modern Orthodox girl's elementary school and calling the children "shikses" and "whores."

Update 7:42 am CDT 6-6-2012 – It tuns out that the removal of the sign is only temporary. According to Ynet, the supermarket has issued a statement regarding the sign: