A COMMERCIAL featuring Pamela Anderson in a gold bikini rubbing against another scantily clad woman while being sprayed with a white liquid has "crossed the line" in bad taste and been banned from Australian television.

But the company responsible for the ad, Crazy Domains, a business that registers internet domain names, is fighting the decision. A spokesman for the Perth company said the ad was no worse than some music video clips.

Rubbed the wrong way ... the offending advertisement with Pamela Anderson.

The Advertising Standards Bureau upheld a complaint about the ad, after receiving more than 40 submissions, stating it went too far in objectifying women. "It's meant to be a cheeky, over-the-top depiction but in the bureau's view it did cross the line," bureau chief executive Fiona Jolly said.

The 30-second ad, aired on free-to-air and pay television, prompted scathing remarks from viewers.