Dear members of the Waltonchain family around the world,

Having everyone’s support, Waltonchain developed rapidly in 2017. We gathered a total of more than 100,000 users from 23 countries and regions, and the number is counting. During the past year, we received advices on our brand image and marketing from many users. We thank all of you for that!

In order to build a global brand image and business system, create a global brand in the area of blockchain and IoT, establish a business ecosystem of Value Internet of Things, after a research, Waltonchain team decided to perform a comprehensive upgrade of our brand image. We invited a distinguished design team JU&KE Creative Studio to create a brand image VI system for Waltonchain. On January 28, 2018, JU&KE presented their creative concept and released it globally at the Waltonchain Annual Meeting. We will use the updated brand image starting from February, 1st.

JU&KE Creative Studio was founded by two European designers who used to serve as Creative Directors at Karim Rashid, the world’s top design agency. They created brand images for many world’s top science and technology brands, and have an excellent reputation.

During the presentation of the new Waltonchain brand, the two cofounders of JU&KE provided its interpretation. They compared the old and the new Waltonchain logos.

Waltonchain logo comparison

Waltonchain new brand image design concept includes two key elements:

First, it is the factor of Waltonchain’s uniqueness, as the company connects the physical and digital world through a perfect solution. To express this idea, two colors were selected for the logo. Bright purple represents hardware equipment. Cyan blue symbolizes software technology. The two colors fuse in an independent logo system and represent the organic integration of the physical and the digital.

Second, the logo represents the blockchain technology. The 5 blocks form an independent design model. The shape represents the subchains of Waltonchain, and apart from that all blocks are connected to form a letter “W” which stands for Waltonchain. This is also a metaphor for the future development direction of Waltonchain.

Regarding the logo structure, a straightforward grid system was built with lines and circles to create a clean and consistent logo with a sense of volume. The sloping straight lines represent the brand’s rapid and steady growth in the future, as well as ensure that it is easily identifiable in use cases of any size, colored or colorless.

Designers’ drafts

RAJDHANI font was chosen to construct the new logo. It has a concise and square-shaped look and a sense of technology and future, which fits the logo well.

Finally, Waltonchain chose the distinctive new official colors to highlight the difference between Waltonchain and other brands and to convey the uniqueness of Waltonchain in the digital world.

JU&KE Creative Studio Co-founder Julien Gueuning and Christophe Branchu present the new Waltonchain logo

Besides that, to let Waltonchain’s brand image enter the global strategic market more smoothly, we invited JU&KE Creative Studio to serve as our brand image consultants and entitled them during the 2018 Annual Meeting. In the future, Waltonchain will always face our users with a top-level brand image.

Waltonchain CSO Huang Weihua entitles JU&KE Creative Studio the company’s brand consultants

As with the new logo concept, Waltonchain always insists on the innovative spirit of blockchain + Value IoT and brings strong technology to realize the new IoT ecosystem. We’re looking forward to gathering more friends to witness a better future of Waltonchain.

Waltonchain Team

February 1, 2018