Until the cryptocurrency market turns around, the businesses already invested in the industry need to keep putting one foot before the other to steadily build towards mass adoption. Centbee’s CEO Angus Brown reiterated that thought in this interview with CoinGeek’s Becky Liggero.

“The reality is keep building. Keep trucking. That’s all we’re trying to do, is we’ve got a business,” said Brown. “The business is a long term business. It’s not about the ups and downs, and I know the ride can sometimes be rocky, but it’s actually just about we keep on building.”

It helps for Centbee to be a supporter of Bitcoin SV (BSV), as it’s the crypto with the most stable development plan. “We’re using Satoshi’s vision, the Bitcoin SV node that is working nicely,” the Centbee CEO said. “And it’s all just keep trucking, see this through. What we’re busy doing is doing all the integration into merchants, so that we can enable you to buy Bitcoin easily and store, and to enable you to be able to spend your Bitcoin.”

The sole challenge facing South Africa-based Centbee for the moment is keeping customers informed and supported. “Customers are asking us, ‘What happened to my coins, where’s my coins, how do I split,’” said Brown. “So it’s a lack of information. So whatever we can do to help customers understand that things are going to be ok, and we just need to get a bit more information in front of them and help them.”

According to Brown, regulators are doing their best to understand cryptocurrencies, but they’re still wrapping their head around it. “When they’re dealing with a global currency like Bitcoin, the challenge is, is how do you deal with something that’s bigger than you are,” he says. They are doing their level best to step up to the challenge though. “I must commend the [South African] regulators for taking a measured approach. They put out a position paper in 2014 that effectively said to people ‘It’s ok, but we’re going to monitor it and control it.’ And they’re updating those position papers as we go. And we’re giving lots of advice to the regulators.”

Despite the down market, Centbee is seeing a lot of adoption from around the globe for their wallet and BSV. Brown notes that they have customers from India, Bangladesh, Iraq, Nepal, South Africa, Germany and the UK, amongst others. “We’re very pleased about that, because it shows such a global interest in Bitcoin,” he said. “That there’s appeal not just for the crypto community, they’re actually really interested in the world’s new money.”

New to Bitcoin? Check out CoinGeek’s Bitcoin for Beginners section, the ultimate resource guide to learn more about Bitcoin—as originally envisioned by Satoshi Nakamoto—and blockchain.