Online retailer ThinkGeek, purveyor and creator of collectibles and geek-gear, is celebrating a new store location focused entirely on collectibles at Crossgates Mall this December.

ThinkGeek sells goods they describe as "nerd interest-inspired items, gadgets, apparel and other unique licensed products." They include such well-known pop culture brands as Star Wars, Star Trek, Game of Thrones, Marvel, Nintendo, and Minecraft. The chain has been in operation since 1999.