Even as Baba Ramdev’s Patanjali Ayurved aims to double its turnover in the current financial year, it is struggling to meet the demand for its products. Patanjali has signed exclusive deal with Future Group and sells its products through large hypermarkets such as D-Mart, Star Hyper and Reliance.

Apart from this, Patanjali products are sold through a large network of shops, Ayurvedic stores and pharmacies. For instance, a store executive at Star Hyper, run by Trent-Tesco combine, said they had planned to set up a separate section for Patanjali products but couldn’t do so because ...