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Re: Taxes/health records rollout

thanks for the explanation if you think we will be ok on cuba stories, then not worried. On Fri, Jul 31, 2015 at 1:18 AM, Brian Fallon <bfallon@hillaryclinton.com> wrote: > The print stories on Cuba will largely be pre-written in the morning based > on excerpts that we are providing tonight (Dan has gotten HRC signoff on > them already for this purpose). The reporters will do some tiddying up of > the stories as the speech is delivered/completed, but they will largely be > filed as she goes on. > > In terms of TV, the first stories on health won't pop until 2. 1 pm is > just when we will quietly approach the reporters. So that gives a window > for the cables to (a) take the speech live possibly, and (b) for midday > cable shows like Andrea Mitchell to talk about it afterwards (she will be > live from outside the speech venue). > > With all that said, we can slide back the time for the first health > stories to hit from 2 to 3 or so if that makes people more comfortable. > > On Fri, Jul 31, 2015 at 1:10 AM, Huma Abedin <ha16@hillaryclinton.com> > wrote: > >> since we are now doing health 1 hour after she finishes Cuba speech, will >> that totally drown out any stories about her speech? >> >> On Fri, Jul 31, 2015 at 1:07 AM, Brian Fallon <bfallon@hillaryclinton.com >> > wrote: >> >>> *ROLLOUT PLAN FOR TAX/HEALTH RECORDS FOR FRIDAY, JULY 31* >>> >>> >>> >>> *Round 1* >>> >>> >>> >>> *At 1 PM: *Pitch the first round of stories to the travelling press >>> corps (AP, Politico, WSJ, WaPo, etc) with a 2 pm embargo. For these >>> stories, we will: >>> >>> >>> >>> · Provide the full text of HRC’s physician’s letter, >>> summarizing that she is in excellent health and is medically fit to perform >>> the duties of President. We will push that she is the FIRST presidential >>> candidate to release this info. >>> >>> >>> >>> · Also indicate that the tax returns will be posted later in >>> the day. >>> >>> >>> >>> o In describing that the tax returns are forthcoming, we will stress >>> that the amount of our disclosure will better Jeb’s in three key ways: >>> >>> >>> >>> 1. TOTAL YEARS OF RETURNS: Jeb made a big deal of releasing 33 >>> years of returns, a record for a presidential candidate. Today we are >>> posting the Clintons’ returns from 2007-2014 on our website. The returns >>> for ’92-2006 were already available online, and 1977-1991 were reported on >>> extensively when they were made available. Today’s release means that >>> Hillary Clinton has made 38 years of returns available to the press over >>> the course of her career. >>> >>> 2. SPEECH INCOME: In addition to her returns, Hillary Clinton is >>> releasing itemized income amounts for each speech delivered by her and >>> President in 2013. (She has already done it for 2014 and the early part of >>> 2015). Jeb did not do this. >>> >>> 3. INCOME SOURCES THAT PASSED THROUGH LLC: HRC will also itemize >>> the income that went through her and the President’s LLC entities. Jeb has >>> refused to disclose the clients from whom he derived income that passed >>> through his LLC known as Jeb Bush and Associates. >>> >>> >>> >>> We expect the stories that pop at 2 pm to have headlines such as >>> “CLINTON IN ‘EXCELLENT HEALTH,’ MEDICAL RECORDS SAY” … “CLINTON RELEASES >>> HEALTH REPORT” ... "CLINTON CAMP AIMS TO ONE-UP BUSH IN DISCLOSING >>> FINANCES". The lede of most of these stories will be the health records >>> since they are being released in full, but the lower paragraphs of the >>> stories will focus on how the campaign says it will improve upon Jeb Bush’s >>> level of disclosure when the tax returns emerge. >>> >>> >>> >>> >>> >>> *Round 2* >>> >>> >>> >>> *At 3 PM: *We will provide the travelers list with the toplines of >>> Clinton’s 2014 tax returns, emphasizing their effective tax rates (both >>> federal and state-federal, combined). We will also provide advance text of >>> the statement from HRC about how the wealthy – a category in which she >>> includes herself – ought to pay their fair share, not seek to shrink or >>> shirk their obligations. We will provide these materials on embargo until >>> 4 pm. >>> >>> >>> >>> We expect the headlines from this round to include: “CLINTONS PAID xx% >>> RATE IN 2014” … “CLINTON, RELEASING RETURNS, SAYS WEALTHY SHOULD PAY MORE.” >>> >>> >>> >>> *Round 3* >>> >>> >>> >>> *At 4 pm*: Concurrent with the Round 2 stories popping, a webpage will >>> go live onhillaryclinton.com. There, the following materials will be >>> listed: >>> >>> >>> >>> o Intro paragraph explaining what we are posting >>> >>> o HRC statement >>> >>> o Links to: >>> >>> § 2007-2014 returns >>> >>> § Itemized speech income from 2013 >>> >>> § Physician’s letter >>> >>> >>> >>> We will send out a brief release providing reporters with the link to >>> this page. From this point on, reporters will dig into specific details in >>> search of negative storylines, and re-write the Round 1 and Round 2 stories >>> to reflect the additional detail. Among the storylines we expect reporters >>> to zero in on once they dive into the full returns: >>> >>> >>> >>> · The actual income amounts (to the dollar) reported by the >>> Clintons for 2014, and cumulatively for the eight years reported. >>> (Previously, their incomes only needed to be stated as a range under the >>> Personal Financial Disclosure Form). Using this figure, reporters will >>> dwell on the Clintons’ sheer wealth. >>> >>> · The fact of HRC’s LLC entity. Again, we will try to put the >>> focus on how we are going beyond what Jeb did in disclosing all the income >>> sources for this LLC, but the fact of it will be new to reporters. >>> >>> · The actual income amount earned by WJC from his consulting >>> contracts, especially Laureate. >>> >>> · Reporters will also scrutinize the 2013 speech list for >>> overlap between speech hosts and campaign/Foundation donors that could fuel >>> “pay-to-play” storylines. >>> >>> >>> >>> Despite these inevitable angles, based on the framing performed in the >>> earlier rounds of stories, we will have given ourselves the best possible, >>> “fighting” chance of promoting the most helpful storylines (i.e., the >>> superlative of being the first candidate to release her health records, the >>> Clintons’ high effective tax rate, their call for a more progressive tax >>> code that asks wealthy individuals like themselves to pay more, the >>> heightened transparency of HRC’s tax returns as compared to Jeb’s, etc). >>> >> >> >