The new store will be the first packaging-free cosmetics shop in the country - offering 'naked' alternatives to shampoo, soap, and even skincare

All products in the store will be packaging free (Photo: Supplied)

Cruelty-free giant Lush is opening a 'naked' store selling packaging-free products - with vegan options - in Manchester next week.

The shop, on 10 Market Street, will open its doors on January 18 - making it the first shop of its kind in the country.

The new outlet in Manchester follows Lush's first Naked shops in Milan and Berlin. Since opening in 2018, the solid shampoo bars have been their most popular products - with almost 8000 sold.

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No packaging

"In Lush we work in an industry where the packaging costs the customer more than the product," Mark Constantine OBE, Lush Co-founder and Managing Director, said in a statement sent to Plant Based News.

"Now, the customer needs to worry about how to recycle something they didn’t want to buy in the first place. This seems like a raw deal to us. If we can cut out all the plastic packaging, we can give our customers better value for money.

"Reducing packaging is something Lush has been working on for many, many years. This shop aims to push the boundaries and is an exploration into what further things we can do, a discussion between us and our customers and a celebration of the fact that, after 20 years of development, we are able to fill up a whole shop with innovative naked cosmetic alternatives and offer a brand new shopping experience using technology alongside it."

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The Lush Naked shop, Manchester will open on January 18 at 12.00pm. The first 100 customers through the doors will receive a Lush Swag 'Fresher Than You' tote bag.