Formula E drivers will be obliged to include the sport’s official logo on their helmets for the 2015-16 season.

The rule is part of a series of new branding guidelines introduced, which include adding the logo to specific parts of the racing cars. The plans are still under wraps but have been leaked to Current E by branding specialists who foresee some consternation among Formula E drivers and their helmet designers.

Our mock-up shows the approximate positioning and size of the logos required under the new rule (one logo on either side of the helmet), which are perfectly placed to be prominent in photographs and in TV footage.

The white Formula E logos have to be included on a blue background, which could cause significant colour clashes with some existing helmet designs. The inclusion of the logos also uses up space on the helmet, which can be valuable sponsorship real estate for drivers.

Branding experts that we’ve talked to point out that pushing the Formula E logo in this way makes absolute sense for the new sport, helping to underline brand recognition at a time when the series organiser will be planning how to maximise return on investment.