So while ACC revenue has doubled within four years, it needs more. Not as much as the Big Ten and SEC necessarily – if money were everything, the Big Ten would have a helluva lot more than one men's basketball and two football national titles in the last 25 years – but an infusion, and the largest source figures to be media rights. Athletic directors spent considerable time at Amelia Island meeting with Swofford and consultant Dean Jordan of Wasserman Media Group about the project, and sources described those discussions as the most detailed to date.