Has there ever been a brand in the history of advertising that has so blatantly screamed: “Heterosexual men! Use this and you will get more sex!” than Lynx deodorant?

For 20 years now, Lynx has been relentlessly pitched to a generation of hapless young men as a shortcut to sexual nirvana.

In 2006, the Lynx Effect TV ad showed thousands of busty models in bikinis sprinting, swimming and even catfighting their way towards a topless man on a beach letting off a can of the stuff.