With the success of Blockchain technologies in preventing double encryption problems, a new technology company is applying this approach.

The emergence of false views

Last year, digital advertising conquered its dominant position in the global marketing industry, surpassing for the first time global sales of televisions. Reports from PwC and IPG Mediabrands' Magna place digital ad sales at just over $ 70 billion, ahead of television ad sales at $ 67 billion. With an abundance of profit opportunities, however, there is an abundance of fraud opportunities with bots used to falsify ad display data.

More conservative estimates of $ 7.2 billion wasted on digital marketing fraud by the Association of National Advertisers in 2016, it is less than $ 16.4 billion estimated for 2017 by the multinational advertising WPP. This is a multi-billion dollar problem that shows no signs of slowing down.

Enter ClearCoin, which is, in his words, "a technology company that feeds the real-time buying and selling of media over decentralized applications. and the wider digital environment. According to their white paper, ClearCoin has created a "revolutionary" solution. "The historical proof blockchain will use a registry to record all the digital ad impressions it has access to.

The register will be used to separate actual advertising impressions from fraudulent impressions. The information will provide a layer of security against fraud in the ecosystem. This registry will allow ClearCoin to advise businesses on publishers who are more likely to provide fraudulent results, saving them unnecessary time and effort.

Stellar lineup

With more than 10,000 registered users and an ICO in which token sales would reach $ 3 million (with the symbolic sale ending March 31, 2018), advertisers digital clearly feel a gambling potential. fraud buster change. And the formidable ClearCoin staff team could be another factor pushing marketers to their services; Recent press releases have enthusiastically stated that new advisor David Drake was a "veteran of cryptocurrency". This does not detract from the knowledge and expertise of this small, highly experienced team, which also includes technology founder and CEO Jay Singh

as one of its founders and CEOs.

Looking ahead

ClearCoin wants its technology to become an industry standard. They aim for June 2018 to be when "the UI is available to all users to run their media purchases," and December 2018 the date set for the proof-of-history book to be put available to the public to explore. ClearCoin would like to point out that his team has already worked with "the world's largest advertisers and media agencies", and hopes to grow thanks to the recommendations of his peers, by providing a service that actually works and saves money. # 39; money.

This may seem a little optimistic and idealized. But the billions of dollars that escape digital marketing fraud every year must be recovered quickly. Maybe 2018 will be the year when ClearCoin can help provide the tools to fix this extremely expensive leak.

Katharine Sharpe