Ottawa Digital Marketing.

What is Ottawa digital marketing ?

We have talked about Ottawa search engine optimization, which plays a crucial role in most Ottawa digital marketing campaigns, however, there is much more to Ottawa digital marketing than search engine optimization. Here, we will provide you with all the information you need regarding Ottawa digital marketing companies and digital marketing as a marketing strategy overall.

What is Ottawa digital marketing?

Ottawa Digital marketing is a culmination of all marketing strategies that involve the use of an electronic device or the Internet. Ottawa Digital marketers use social media, search engines, email, blogging platforms and various other methods to reach their target demographic in order to boost their customer base.

An effective Ottawa digital marketing campaign will focus on the needs of the client and tailor a special campaign to meet the needs of that particular client. Different clients need different things, therefore, if you are interested in a results-driven campaign, it is advisable to hire a highly qualified Ottawa digital marketing company.

There are so many different types of digital marketing campaigns in Ottawa that you can choose from, your company might not need to utilize every aspect of digital marketing. For example, content marketers focus on creating various types of content to boost brand or company visibility. Relevant, high quality and informative is the best way to go when focusing on a content marketing strategy. A focused social media marketing strategy will fully focus on promoting the content that has been created. Here are some examples of Ottawa digital marketing campaign types:

Search Engine Optimization (SEO Ottawa)

Content Marketing

Social Media Marketing

Pay Per Click (PPC)

Affiliate Marketing

Website Advertising

Email Marketing

Online Public Relations

Let’s talk about the different aspects of Ottawa digital marketing, we have already talked extensively about search engine optimization so we will focus on the other types of digital marketing.

Ottawa Content Marketing.

Content marketing focuses on creating different types of content to boost brand awareness, increase traffic and promote a particular product or service. Ottawa Digital marketing companies that are based (or operate) in Ottawa would recommend building content such as:

Blog posts: Creating relevant blog posts on your company blog builds authority in your specific field. Especially if you post consistently, this can help significantly with your digital marketing efforts for the Ottawa area.

Quick tip: At the end of each blog post, encourage people to sign up to your mailing list to receive a free eBook (we can help curate and create this type of content). This helps to build quality sales leads for your sales department.

Ebooks and Whitepapers: Writing and publishing eBooks that are relevant and packed full of informative, high quality content can help boost traffic to your website – and it also builds and boosts your company’s reputation.

Infographics: Some people prefer to learn in a visual way, therefore, infographics can help to reach more potential customers.

Ottawa Social Media Marketing.

Social media is probably one of the most popular forms of Ottawa media marketing. Here you create high quality, informative content to provide value to your potential customers – and once in a while you sell your product or service via posts. However, the main aim of social media marketing is not to post a whole myriad of sales content, it is to build your audience before you start trying to sell them something. Social media platforms to consider for Ottawa digital marketing campaigns are:

Facebook

Twitter

Instagram

Snapchat

LinkedIn

Pinterest

Something to consider:

Consider social media post scheduling and planning. Instead of just posting randomly whenever you remember to do so, schedule your posts and create a content calendar to ensure that you post consistently. All these tasks can however be managed by a highly qualified Ottawa digital marketing agency.

Pay Per Click

Digital marketing companies in Ottawa can help to build an effective pay per click advertising campaign. One of the most popular pay per click platforms to use is Google Adwords. With Google Adwords, you set your budget, your target demographic and your keywords and Google will do the rest. Your adverts will be placed on relevant websites, blogs and search engine results pages.

Facebook also has a paid advertising platform allowing users to set a campaign and leave it just like you would with Google Adwords. Twitter and YouTube also have advertising programs that allow you to set your budget, target demographic and keywords.

A professional Ottawa marketing agency can help you set up a highly effective pay per click advertising campaign for your offline or online business.

Affiliate Marketing In Ottawa

Affiliate marketing is when other people promote your product or service for you and they receive a commission each time the product sells.

Email Marketing In Ottawa

Email Newsletters: Email newsletters are also effective marketing channels. When people sign up for a mailing list, they sign up because they are interested in a specific type of content. Weekly or monthly email newsletters provide the reader with informative content that helps to keep your brand in their minds.

Lead-Nurturing Strategy

Sending emails to every single person on your mailing list can sometimes prove futile. However, when you send lead-specific content, it is far more effective. For example, when potential customers download and open an ebook that they received, you can then send them specific content. This increases the chances of potential customer conversion.

Online Public Relations

Online public relations is just as important as offline public relations. Reaching out to reporters, online publications and blogs to feature your brand, product or company builds brand awareness and promotes your products or services in a subtle yet effective way. Public relations is not just about online features, it is also about maintaining your companys’ reputation – therefore, responding to comments is also an important part of online public relations.

Why is it Necessary to Hire a Professional Digital Marketer in Ottawa?

If you have the marketing budget, it is recommended that you hire a professional Ottawa digital marketer instead of trying to do it yourself. Why? Professional Ottawa digital marketers are experts in identifying exactly what your brand or company needs in terms of digital marketing campaigns. Every Ottawa digital marketing company is different; a careful, and tailored approach to Ottawa digital marketing is better than leaving everything to chance.

Expert digital marketing companies in Ottawa are responsible for boosting brand and company awareness, generating high quality leads and boosting your websites search engine ranking. The ultimate goal is to increase your customer base, therefore, the marketing plan is tailored and focused toward specific company objectives that are related to traffic and lead generation.

There is science behind Ottawa digital marketing, it is not as simple as it looks. Expert Ottawa digital marketers usually focus on various key performance indicators(KPIs) for all the targeted channels. This is necessary to adequately keep track of how well each campaign is performing.

Because there are different aspects of the (digital) marketing campaign and various points to Ottawa digital marketing, each area would usually require a specific marketing specialist. However, some companies have one or two experts that assume various roles.

For example:

SEO Manager

A search engine optimization manager would usually focus on the strategies mentioned in the Ottawa SEO section of this article. Their main role is to improve the sites search engine ranking by using certain optimization methods (similar to those discussed earlier in the SEO in Ottawa section).

Content Marketing Manager

Content marketing managers usually create digital content for your brand. However, if they don’t create the content themselves, they are responsible for posting it, as well as formulating a strategy to build brand awareness using high quality content.

Social Media Manager

A social media manager would work alongside the content marketing manager to post on social media and to create a social media marketing strategy.

The Good Thing About Ottawa Digital Marketing.

The good thing about Ottawa digital marketing is that you can instantly check the data and measure the metrics to see how effective your marketing efforts have been. You can check the number of people who have visited your website straight away using digital analytics, you can also see where the majority of your traffic is coming from and focus your efforts on specific demographics and geographical locations. Qualified Ottawa digital marketing experts are well versed on how to measure performance and tweak certain aspects of the marketing strategy to boost traffic and improve overall results. Analyzing data is a good thing because it makes it easier to create productive marketing workflows and time allocations, instead of focusing marketing efforts on futile tasks that are highly ineffective.

Ottawa marketing firms understand the importance of analyzing data and tweaking marketing tasks to achieve optimum results. Ottawa digital marketing can prove more effective than offline marketing because it can be very difficult to measure the effectiveness of a campaign done with offline strategies. For example, if you hand out 10,000 flyers for a specific event or product, you cannot be sure how many flyers were thrown away and how many flyers were actually read. However, if you promote an event through an email marketing campaign, you can check how many people actually opened the email, how many people clicked the link and how many people purchased tickets through the link you promoted through that particular email marketing campaign.

You can also check the performance of your social media content by looking at your social media back office data. This allows you to put more effort into using a particular platform if it is more effective for your marketing (to your target demographic). Finally, you can experiment with different types of content to find out what works best for your target market.

Attribution Modeling

A well thought out marketing strategy coupled with effective tools and technology makes it easier to identify where your sales came from. You can find out where your customer first saw your brand or product. This allows you to identify the most effective marketing methods for your brand. Remember that it takes expert marketing eyes to really understand how to market your brand effectively and efficiently. DIY Ottawa digital marketing is possible and it can be effective if you learn enough about the steps to implement to achieve the optimum results. This is called attribute modeling, this identifies how people use the Internet and what motivates them to click on a product and actually purchase it. When it comes to Ottawa digital marketing, and any form of marketing for that matter, it is important to monitor and analyze human behavior to formulate the best strategy for a particular company or brand.

Digital marketing companies in ottawa work diligently to achieve the best results for your company by implementing carefully planned out strategies and plans to fall in line with your company’s specific objectives. When it comes to choosing an ottawa digital marketing company, it is best to look for one that has a proven track record of producing results. Good results should include improved search engine rankings, more customer leads, eventually more sales, improved brand awareness and an obvious improvement in the overall success of the business as a whole. Obviously, success does not come about overnight, but, over time, with a well thought out Ottawa digital marketing strategy, there should be visible results that can be analyzed and measured.

Hiring a professional digital marketing company in Ottawa can help to boost traffic to your website, increase sales and enhance brand awareness. If you have a local business, local Ottawa digital marketing strategies can help to build an online presence, improve your company’s reputation both online and offline – and over time, you should be able to position yourself as the go to company for a specific product or service. The importance of Ottawa digital marketing should not be underestimated, even if you just focus on Ottawa search engine optimization, you should see some improvement in visitor traffic over time if you hire an expert ottawa seo company to drastically boost your search engine ranking with a tailored search engine optimization strategy for your company. We hope this helped, Cheers!

SIDE NOTE: An awesome website is key to the success of SEO and digital marketing in Ottawa. Our Ottawa website developers and designers will build a high converting website for you. Lets get started today.