Boston’s beloved “Ironsides” recently took to a commercial to shape his beard.

The Red Sox outfielder stars in the latest ad for the Philips Norelco BeardTrimmer 9100, during which he talks to his famous facial hair, saying things like: “Stop yelling at me. I’m just tightening you up.”

This bearded brother perfectly sums up his relationship with his beard when thanking “him” for a great 2013 season, saying: “You absolutely nailed it, buddy.”

Check out Gomes’ beard getting in shape for the upcoming season in the video below.