Because jihad had such a great image up to now.

This is not a sign of Hizballah’s “moderation,” although the establishment media will try to portray it that way. This is just Shia contempt for a Sunni organization, the Islamic State. Shi’ites in general don’t carry out lone jihad massacres such as Barcelona, although there have been exceptions.

“Hezbollah condemns Barcelona attack, saying it ‘harms the image of jihad,'” by Yasser Okbi and Maariv Hashavua, Jerusalem Post, August 20, 2017: