Book Summary:

What do you get when you put a U.S. Navy SEAL and a millionaire entrepreneur in the same hous for a month?

Jesse Itzler, the book’s author, is a gritty entrepreneur who co-founded Marquis Jet (he later sold it to Berkshire Hathaway) and helped pioneer the coconut water craze with Zico coconut water (later acquired by Coca-Cola).

He is also married to Spanx founder (and now billionaire) Sara Blakely.

Itzler had it all.

Successful in just about every aspect of his life. However, he felt stuck in a routine.

Wake up, go to work, come home, have dinner, exercise, sleep. Then do it again.

“I wanted to get off it; I wanted to shake things up in a big way,” he writes.

And what better way to shake things up than by asking a SEAL to train you and push you to new limits.

That SEAL, we know now, is David Goggins.

Itzler was speechless when he saw Goggins (then weighing about 260 pounds) run a 100-mile race without any support staff, and he had to meet this incredible man.

Itzler ended up inviting Goggins to live with him in hopes of getting a bit of Goggins’ magic sauce.

Each day, Goggins came up with a new workout to show Itzler that he was nowhere near his potential. This included running with a 50-pound vest, doing 100 chin-ups in a row, swimming in a frozen lake, running 4 miles every 4 hours and much more.

By pushing Itzler physically, Goggins was also pushing him mentally.

Itzler thought many of the tasks where impossible, but by doing them, he realized his mind was playing it safe and was capable of doing more than he thought possible.

In addition to being about fitness and mental toughness, this book is also hilarious (look on the cover, Lebron James agrees). If you’re a fan of David Goggins or Jesse Itzler, you’ll enjoy this book.