Highlighting NVIDIA’s accomplishments — and its extraordinary culture — Fortune magazine Thursday named NVIDIA’s Jensen Huang its 2017 businessperson of the year.

“The co-founder and CEO of semiconductor and software maker NVIDIA saw the future of computing more than a decade ago and began developing products that could power the Artificial Intelligence era,” Fortune’s Andrew Nusca writes in a story featured on the cover of the triweekly magazine’s latest issue.

Huang joins a select group of business leaders who have been so honored by one of the world’s most storied business magazines.

They include Facebook CEO Mark Zuckerberg, Nike CEO Mark Parker, Alphabet CEO Larry Page, Tesla and SpaceX CEO Elon Musk, Amazon CEO Jeff Bezos and Starbucks CEO Howard Schultz.

It’s a list that’s as much about highlighting the work of the world’s most iconic companies as the names who lead them.

‘Muscular Mystery Stuff’

“[NVIDIA] doesn’t make a chat app or a search service or another kind of technology meant to appeal to the average smartphone-toting consumer,” Nusca wrote. “No, NVIDIA makes the muscular mystery stuff that powers all of it.”

The story Fortune tells about NVIDIA may be the closest look yet at the culture of the company that’s put itself at the center of the AI revolution sweeping the globe.

‘Surprisingly Tight-Knit’

“The company’s secret sauce? Its culture,” Nusca writes. “For a publicly traded technology company with more than 11,000 employees, Nvidia is surprisingly tight-knit.”

“It’s a credit to the many long-serving staffers who remain at the company (badge numbers are issued in serial; the lower the number, the longer the tenure) and the business battles they’ve endured together,” Nusca writes.

“It’s also the product of a founder CEO who embraces community, strategic alignment, and a core value system that promotes the pursuit of excellence through intellectual honesty,” Nusca adds.

Read the entire story here.