Last night, Major League Soccer (the top men's professional soccer league in the US) unveiled all 26 of its new kits for the 2020 season, its 25th – and therefore the cause for a redesign. The league’s creative team got in touch with Rick Banks, who runs Face37 Foundry, to create new lettering for the names and numbers on all the clubs’ kits, reflecting the league’s unique position in global football.

“The MLS is a modern, progressive and innovative league that is underpinned by being edgy, embracing technology and innovation,” Banks tells It’s Nice That. “They wanted this progressive mantra to be reflected in the lettering, and were keen not to follow other football leagues around the world. They wanted something with originality, character and had strong ideas behind it — not another vanilla condensed sans serif.”

The bold, graphical typeface comes in three weights, MLS Streets, MLS Stands and MLS Pitch, and is inspired by the Penrose Triangle (or Impossible Triangle) and Necker Cube, Banks explains. “It’s a simple optical illusion that makes you look twice. And then look again. It seems impossible, but there it is, like some magic skills on the pitch. When layered on top of each other, the three weights create a “tri-line, something never before seen in football shirt lettering. This creates an energetic, 'swooshing' optical effect, representing the movement and energy in the game, like a Beckham free kick or an Ilsinho step over.”

Also, where possible, the angle of the number terminals follows the points of the three stars that appear on the MLS logo. Versatility was an important part of the brief, as the type needed to be used in many different configurations to suit different applications. MLS Streets, for instance, is featured on shirts and shorts, while the other weights can be used, at the discretion of the league, on banners around stadium and for online and social media use.