Why you should host your website in India

Did you know that a 1-second delay in page load time can cause a 7% decrease in the conversion rate of your e-commerce website? Or that 40% of the visitors to you website will abandon you website after 3 seconds? These are just some of the scary statistics about the effects of a slow website/web application. One of the key components that contribute to a slow website is latency. Latency is the time taken by a server to receive and process a request from a client. It is largely dependent on the distance between the server and the client(your website visitor). By hosting your website on BigRock's India servers, you will significantly reduce the effect of latency on the speed of your website. Just take a look at the screenshots below:

Connecting to a Hosting Server in the US Connecting to a Hosting Server in the India

As you can see, the latency of a server hosted in India is more than 30X lower. This is because you are connecting to the server from India, and the distance that your request has to travel is significantly less than what it has to travel to make a request to our US-hosted servers. This means your website loads faster, your customers don't leave your website, and your revenue increases.



We have also tied up with the only Certified Tier 4 Datacenter in India, GPX. You can read more about our datacenter here. By ensuring that our servers are as close to your website visitor as possible, and by going with a premium datacenter provider, BigRock is providing you with the best possible shared hosting product.