In an industry where headlines are dominated by gigantic prize pools, groundbreaking sponsorships and celebrity investors buying up seven-figure slices of the esports pie, Rainbow Six Siege developer Ubisoft is quietly bucking the trend by taking the slow and sustainable route to esports success; something Australian teams are well positioned to take advantage of.

The prize pool for Six Major Raleigh in North Carolina — the latest premier tournament in Rainbow Six esports — was $US500,000 ($743,000); life-changing money for most of us, but a pretty ordinary figure when compared to the Overwatch Pro League’s $US5 million or the Fortnite World Cup's $US30 million.

Six Raleigh was the latest major event for Ubisoft's Rainbow Six.

But for Ubisoft the figure is indicative of the company’s sustainable approach to esports, which Rainbow Six Siege Esports Director Wei Yue is mapping out for the next ten years and beyond.

“We’re trying to take things slow. We want long-term success for the game, and a stable ecosystem for players and organisations to thrive in,” Yue says. “It’s important to us that we don’t inflate the prize pool.”