British billionaire Richard Branson’s message to Russian President Vladimir Putin: Give peace a chance.British billionaire Richard Branson’s message to Russian President Vladimir Putin: Give peace a chance.

“It might sound simplistic,” Branson said of the personal meeting that he, Russian and Ukrainian business leaders are hoping to set up with Putin. But Branson said that he would feel “very irresponsible” if Russia launched a full-scale invasion of Ukraine and nobody “had spoken out or done anything about it.”