Nollywood resonates across Africa with its stories of a precolonial past and of a present caught between village life and urban modernity. The movies explore the tensions between the individual and extended families, between the draw of urban life and the pull of the village, between Christianity and traditional beliefs. For countless people, in a place long shaped by outsiders, Nollywood is redefining the African experience.

“I doubt that a white person, a European or American, can appreciate Nollywood movies the way an African can,” said Katsuva Ngoloma, a linguist at the University of Lubumbashi in the Democratic Republic of Congo who has written about Nollywood’s significance. “But Africans — the rich, the poor, everyone — will see themselves in those movies in one way or another.”

In Yeoville, a neighborhood in Johannesburg that is a melting pot for migrants, a seamstress from Ghana took orders one recent morning for the latest fashions seen in Nollywood movies. Hairstylists from the Democratic Republic of Congo, Mozambique and Zimbabwe, working in salons or on the street, offered hair weaves following the styles favored by Nollywood actresses.

“Nigerian movies express how we live as Africans, what we experience in our everyday lives, things like witchcraft, things like fighting between mother-in-laws and daughter-in-laws,” said Patience Moyo, 34, a Zimbabwean hair-braider. “When you watch the movies, you feel it is really happening. One way or another, it will touch your life somewhere.”