BEIJING — China’s vibrant technology scene is searching for people like Shen Yue. Qualifications: Must be attractive, know how to charm socially awkward programmers and give relaxing massages.

Ms. Shen is a “programmer motivator,” as they are known in China. Part psychologist, part cheerleader, the women are hired to chat up and calm stressed-out coders. The jobs are proliferating in a society that largely adheres to gender stereotypes and believes that male programmers are “zhai,” or nerds who have no social lives.

“They really need someone to talk to them from time to time and to organize activities for them to ease some of the pressure,” said Ms. Shen, a 25-year-old who has a degree in civil engineering from a university in Beijing.

Chinese women have made great strides in the workplace. The country has the world’s largest number of self-made female billionaires, while many start-ups have women in senior roles. But at a time when the United States and other countries are directly confronting the #MeToo movement, the inequalities and biases in China are rarely discussed openly and remain firmly entrenched.