CNN says it will stop running ads from the e-cigarette company Juul Labs amid national concerns about the prevalence of e-cigarette use, particularly among minors.

A spokesperson for CNN told The Hill in an email Friday that the outlet has revised its policy around e-cigarette use due to reports of the devices being linked to serious lung illnesses.

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"CNN reserves the right to withdraw advertising from its platforms at its discretion. Given the recent news reports of serious illnesses and deaths linked to the product category and the subsequent warnings from the CDC, the AMA and the American Lung Association to consumers, CNN has revised its policies regarding e-cigarette advertising, and will not air ads in this category effective immediately," said a spokesperson.

"We will continue to monitor the investigations by relevant medical agencies and may re-evaluate our position as new facts come to light," CNN added.

The news comes just days after the Trump administration announced it would move to ban sales of all nontobacco flavors of e-cigarettes, which it argues are marketed toward younger users.

“The Trump Administration is making it clear that we intend to clear the market of flavored e-cigarettes to reverse the deeply concerning epidemic of youth e-cigarette use that is impacting children, families, schools and communities,” Health and Human Services Secretary Alex Azar said Wednesday.

“We will not stand idly by as these products become an on-ramp to combustible cigarettes or nicotine addiction for a generation of youth," he added.

A spokesperson for Juul confirmed that the company would comply with the Food and Drug Administration's (FDA) final policy when it goes into effect, adding that the company supports regulation on e-cigarettes.

"We strongly agree with the need for aggressive category-wide action on flavored products," said Juul spokesman Ted Kwong. "We will fully comply with the final FDA policy when effective."