Different ads show up based on the specific terms that people use in their search queries. Adwords allows you to create multiple campaigns to advertise different types of products or services, and build ad groups to focus on specific keywords.

To create an Google Ad, you need to bid on keywords (search terms) relevant to your business. If someone performs a search in Google that is relevant to the text in your ad, your landing page, or any of the keywords that you are bid on, then your ad will be displayed.

For example, if you own an electronics store, you could create one campaign for TVs and another for cameras. The ad groups for the TV campaign could be LCD TVs, smart TVs, or a brand of TVs. The ad groups for the camera campaign could be DSLR cameras, waterproof cameras, or a particular brand of cameras. Dividing your offerings into two campaigns will help direct customers who are looking for specific items or services to your business.

No more hunting through pages and losing interest — you can engage customers immediately