There are worse problems to have, but Nintendo's (NTDOY) Switch console is so popular in Japan and the U.S. that the video game company's supply can not keep up with demand, the Wall Street Journal reported Monday.

An executive from video game retailer GameStop Corp. (GME) - Get Report told the Journal that he expects demand to outpace supply leading up and going into the holiday season. The executive said that demand for the Switch tends to outstrip supply within days of getting a new shipment.

Tens of thousands of fans entered into lotteries over the past two months for a one-in-ten opportunity to win a chance to purchase the console.

Secondary retailers are selling the console for as much as $380 on Amazon, about 30% higher than its retail price of $300.

Nintendo has previously said that it would ship 10 million units in fiscal 2018, but supply chain sources told the Journal that they have been told to prepare to ship 18 million units.

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