By Daniel Hirsch

The crypto currency associated more with international technorati and the deep web than with mom and pop shops is soon getting some local love. Be it a nose piercing or a zoot suit, you can soon do at least some of your holiday shopping in the Mission using bitcoin.

As part of its “#IntegrateSF” campaign, the digital currency startup Snapcard is recruiting businesses around the Bay Area to adopt technology that will allow brick and mortar stores to accept bitcoin. An eclectic group of merchants is already on board in the Mission, among them Siegel’s Clothing Superstore, the piercing shop Body Manipulations, and the tapas bar Asiento.

“If the Mission District became densely populated with merchants using bitcoin, that would be really cool,” said Jack Jia, operations manager at Snapcard. “It would attract tourists and shoppers… you could do a whole bitcoin tour.” READ MORE.