The oldest bagel shop in Montreal is almost 100. Forgive it if it jumps on the social media bandwagon a little late.

But there Fairmount Bagel was, a week ago, on Twitter. The iconic Mile End shop has since amassed over 3,000 followers, thanks in no small part to a deluge of cheeky, hysterical and strange tweets.

It all began on November 26.

Fairmount Bagel is not a bagel it is a #lifestyle. A lifestyle with poppy seeds cream cheese salmon and #fresh #bagel #cool. Thank you. — Fairmount Bagel (@fairmountbagel) November 27, 2014

We served our first bagel in 1919. We served our first tweet in 2014 on www.Twitter™.com. Please enjoy #fresh #bagel #fashion — Fairmount Bagel (@fairmountbagel) November 27, 2014

Here's a shot at the bygone D.A.D.'s Bagels in N.D.G.

why do they call it DAD's Bagels. Because #Fairmount is older. You cannot be #older than your own #Dad — Fairmount Bagel (@fairmountbagel) November 27, 2014

This.

THIS.

#TBT when we were never the #2 bagel store in Montreal — Fairmount Bagel (@fairmountbagel) November 27, 2014

We could post a #Buzzfeed list of "Montreal's best bagel outlets". But we'll Save you a click. You know how it Ends. #FairmountFresh — Fairmount Bagel (@fairmountbagel) November 27, 2014

This hashtag game.

.@Uber_MTL Thanks Uber. We admire your timely delivery of people like our timely delivery of #bagels. #BrothersInFreshness — Fairmount Bagel (@fairmountbagel) November 28, 2014

Jay Z would be proud.

Fairmount Bagel is quite the hip hop fan, evidently.

Why would Kanye wait for Croissants if he could be getting #Fairmount #Bagels instead — Fairmount Bagel (@fairmountbagel) November 30, 2014

And finally, some epic shade at a famous Mile End rival.

Shout Out to @stviateurbagel Some One Has to Handle Our Overflow — Fairmount Bagel (@fairmountbagel) December 2, 2014

if you thought that #burn was Hot you should check out our #Bagels — Fairmount Bagel (@fairmountbagel) December 2, 2014

Addendum, December 5: Fairmount Bagel's owner reports that the Twitter account is fake. (But does it matter?)

Addendum, December 15: The Fairmount Bagel Twitter account has been suspended.

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