Nine decades after it was founded in 1929, British record label Decca is still going strong. Over the years, it has released music from a wide range of artists including David Bowie, Tom Jones, Lulu, Vera Lynn and Luciano Pavarotti, often with striking cover designs that reflected their era, such as those seen here. “These covers are clear messages of what you are going to listen to, but done in such a beguiling way,” says Daryl Easlea, curator of Decca at 90, a series of celebratory releases and events including a day of live performances at the V&A in London on 5 May. “I think what makes a cover work,” says Easlea, “is its element of engagement – what draws your eye to it, something that speaks to you in a way that reflects the music but also creates a sort of mystery around it.”