The vision of Queal as a company has always stayed the same. But as time has passed, our voice and identity has evolved. We felt it was time for a new fresh look and feel. From today onward, some major changes will be made in our digital and physical branding.

Almost 4 years ago, Onno & Floris started Queal. From nearly the beginning, the hummingbird was the reflection of our brand. Over the years the bird did change a bit, but there were no big shifts in our branding.

To make our company logo stand out more and be instantly recognisable, we've decided to get rid of the bird and make the logo more minimalistic. This wing will be the basis of every product design and shall be integrated in all brand expressions.

READY | STEADY | GO | FLOW

New product names. Until now, our products were all called Queal, with the bars and nootropic having a 'sub-name'. Our powders, bars, and nootropics will now listen to the following product names, respectively; Steady, Go, and Flow. And surprise, surprise, we’re working to give substance to 'Ready' in the not-too-distant future.

Why? Our powder has always worn the name 'Queal', but the more our product line-up expanded, the more we wanted to put them in the spotlight individually. We decided to mention our overarching company name less prominently, and dive into separate product names. At Queal, we want to make lives more healthy and effective with our offering of products. Starting off with 'Go', we connected the dots with 'Ready' & 'Steady'. We hope our products help you get ready for your day and make the best out of it.

Steady. Our powder is our flagship product. Convenient, easy to prepare and suitable to bring with you anywhere. For most customers it's a part of their daily routine to make sure they have a fundamental base for good nutrition.

Go. Go is your nutritionally complete meal for on the go. A small lunch or big healthy snack, each bar has 1/5th of the recommended daily intake of macro- and micronutrients. Coincidentally, 'go' means five in Japanese! Our previous bars, the WundrBars, will disappear very soon. The last batch is currently sold here at a significant 30% discount.

Flow. We’re introducing a new nootropic supplement called 'Flow'. A stack of several natural ingredients, to get you in the flow state. Experience the perfect balance between focus and satisfaction while finishing your tasks at work. If you are familiar with Boost; Flow is a drastically improved variant. It has a greatly improved mixability, and a tasty fizzy-drink Raspberry flavour. This allows you to easily mix it with water as a standalone booster.