The manual goes on to describe seven propaganda techniques:1. Name calling: through the careful use of words, then name calling technique links a person or an idea to a negative symbol.2. Glittering generality: Simply put, glittering generality is name calling in reverse. Instead of trying to attach negative meanings to ideas or people, glittering generalities use positive phrases, which the audience are attached to, in order to lend positive image to things. Words such as "freedom", "civilization",?3. Transfer: Transfer involves taking some of the prestige and authority of one concept and applying it to another. For example, a speaker might decide to speak in front of a United Nations flag, in an attempt to gain legitimacy for himself or his idea.4. Testimonial: Testimonial means enlisting the support of somebody admired or famous to endorse and ideal or campaign.5. Plain folks: The plain folks technique attempts to convince the listener that the speaker is a 'regular guy', who is trust-worthy because the are like 'you or me'.6. Fear: See fear.7. Bandwagon: See bandwagon.