EAST LANSING, Mich.—Cyclists can forget miles per hour. The Grose brothers have a better way to track progress on two wheels: beers per hour.

Shawn Grose and his brother Aaron are set to open next year Windmill Pointe Brewery in Detroit’s Eastern Market, located in the Motor City neighborhood once home to the Stroh Brewery Co. But rather than rely on beer history to promote their company, they are turning to power generation to help sell suds.

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