Back in August 2013, Barnes & Noble declared that it wasn’t giving up on its Nook e-reader just yet. Despite its struggles, the longstanding American book retailer blamed previous management for poor sales. It turns out, though, that even with a new president and CEO, few people want to buy the things.

On Thursday, Barnes & Noble announced that “device and accessories sales” plummeted to $88.7 million during the October through December 2013 holiday period, a drop of 66.7 percent. The company attributed the drop to “lower unit selling volume and lower average selling prices.” Of course, that’s prime shopping season, when most retailers see a spike in sales. The company added that “digital content sales” were $36.5 million during the same time frame, a drop of 27.3 percent.

Somehow, CEO Michael Huseby thought that these depressed sales figures are a good thing.

"We are pleased with our holiday sales results, especially our core comparable bookstore sales, which were essentially flat and an improvement as compared to the first half of the year," he said in a statement. “During the holiday period we benefitted from a strong lineup of bestselling titles, great execution by our booksellers and merchants, an effective advertising campaign, and strong increases in our Juvenile, Gift, and Toys & Games categories.”

“Sales in the Nook segment declined year-over-year largely because during the previous holiday season the company introduced two new tablet products, while no new tablets were introduced this year,” he continued.