Update (5th Aug, 10:50 BST): New information has revealed that the Pokémon Center will be a pop-up store that will be open to the public from 18th October until 15th November (dates are subject to change). It'll be located at Westfield London, Ariel Way, Shepherd’s Bush, W12 7GF and will include exclusive London-themed products not available anywhere else.

The pop-up store aims to celebrate the release of Pokémon Sword and Shield and its UK-themed setting, which launches on 15th November. A mock-up image has been released:

Original Article (5th Aug, 09:55 BST): While New York has its very own Nintendo Store and Japan has a small chain of Pokémon Centers, the poor, rainy UK has been left out in the cold in the world of official Nintendo shops. It seems that all of that is finally about to change, however, with the introduction of a new Pokémon Center store.

That's right, a Pokémon Center is headed to London, UK. The image below has been spotted in assets provided by the Pokémon Company International (thanks, Serebii) and the official Pokémon UK Twitter account is teasing the reveal as we speak. An official announcement hasn't actually been made just yet, but it'll no doubt arrive very soon indeed.

Where do you think this Pikachu could be from? pic.twitter.com/gttRF7Q3kS August 5, 2019

We'll make sure to update this article with any more information as and when it arrives. Hopefully we'll hear about when the store will open and what goodies we'll find inside.

Some members of the Nintendo Life team are getting a little too excited about this reveal. Are you based in the UK? Will you be checking out the store? Tell all below.