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Kevin O’Leary’s sales pitch for himself as Conservative Party leader revolves around one main argument: He understands business and the economy better than the Prime Minister, Justin Trudeau.

“You can’t fool me with numbers. I can read a balance sheet. I can read an income statement,” the reality TV star turned mutual fund pitchman said in a Facebook video announcing he was officially joining the leadership race Wednesday. “I will look at every economic policy and assess whether it’s good for us or not. I’m going to stop him from doing any more damage until I get there to fix this country.”

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But while O’Leary has built a career touting his business acumen, his entry into the political sphere is likely to invite renewed scrutiny of a business record that some suggest is more myth than reality.

Mark McQueen, the chief executive of Wellington Financial LP, is one of the doubters. He has researched and criticized O’Leary’s former mutual fund company, and said he doesn’t think his pitch will work with Canadian voters.