Curious about how ipsy glam bag designs come to be? We got the behind the scenes details from their design team for you!

They start designing way earlier than you might think. Right now they’re working on the summer 2020 designs! The first round of designs may include up to 16 very different options. They make samples of all the design options and narrow it down to pick the best of the best with the creative team. After they pick the best design, it’s time to focus on the details. The design team tweaks the colors, materials, and feel of the bag until it meets ipsy standards.

This is the original design for the January 2019 Glam Bag.

What do you think of the design process? What’s your favorite bag ever from ipsy?

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