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Square Enix has announced John Heinecke as its new chief marketing officer, with the former Blizzard VP heading up marketing activities for all titles across Square Enix America and Europe.

In his almost 13 years at Blizzard, Heinecke oversaw the launches of Overwatch, Hearthstone, and Diablo 3. He also contributed to the launches of the Overwatch League, Starcraft 2, and four World of Warcraft expansions. Previously he worked at Activision, and had a pre-games industry term of service as a lieutenant in the US Navy.

“Square Enix has some of the most storied franchises in gaming and I am very excited to join the team,” said Heinecke, “I look forward to building cutting edge marketing campaigns that help to grow our global audience and to build passionate communities around our amazing games.”

“We are tremendously excited to welcome John Heinecke to the Square Enix family,” said Phil Rogers, CEO of Square Enix America and Europe, “John’s experience and knowledge will be instrumental in leading our marketing efforts.”

Square Enix recently announced plans to join forces with Tencent in China on a number of projects.