#DICKINSON Season 2 is underway...and has been for months ;) x — Hailee Steinfeld (@HaileeSteinfeld) November 7, 2019

The outlets also noted, citing anonymous sources close to Apple, that the company is "thrilled" with the show's performances so far, and the unspecified millions of viewers who watched during their first weekend available and beyond. New episodes for all of the shows became available Friday morning, and their first seasons will continue to roll out over the coming weeks. The next new original series to debut on Apple TV+ will be M. Night Shyamalan's Servant, which is schedule to premiere on November 28th.

As pre-planned as it may be, the show of support is important, with Disney+ just days away from launch, and content continuing to roll out from competitors like Hulu and Netflix. That's in addition to mostly-lukewarm reviews (from critics at least, as fan ratings on Rotten Tomatoes range from 83 percent for See to 95 percent for The Morning Show), and Apple moving into a space where it has almost no experience. Back when Netflix started streaming original content like Lilyhammer, House of Cards and Hemlock Grove, it also quickly picked up additional seasons.

With Apple TV+ opting for week-by-week rollouts instead of dropping off new seasons all at once, we'll see if viewers stick around -- whether it's on a free trial or not -- to see what comes next.