Earlier this week, Angel Soft brand toilet paper released an internet-only Father's Day ad honoring the women who, whether due to death or abandonment, have had to raise their kids on their own. In the commercial, attractive men and women who were raised by single mothers offer teary testimonials over a bed of soft piano music, concluding in a warm "Happy Father's Day, Mom" to the women who have had to be soft but strong, just like septic-safe, 2-ply Angel Soft brand toilet paper. Check it out:

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A lovely sentiment with which one could not possibly argue, right?

Ha, just kidding, this is the internet in 2015 and literally anything can send idiots into a blind, spitting, boycotting rage. The top comment on the video is "Great way to give the shaft to fathers on Father's Day." A post on Reddit says: "It's time to troll #HappyFathersDayMom and @AngelSoft." Within 24 hours of the ad's release, a men's rights activist named Tommy Sotomayor uploaded a response video entitled "Angel Soft Commercial Feminism Viciously Attack Fathers Day Masculinity!" And on Twitter and Facebook, there's a tempest in a toilet bowl, with people calling the ad "despicable," "disgraceful," and angrily asking the social media intern of a toilet paper brand why men don't get more attention, respect and deference in America. One of the complaining complainers simply and tartly summed up the collective sentiment by tweeting: "Don't ruin others father's day because you lack a father. Fuck off." (I will not even go into all the angry tweets and comments directed at "Angle Soft," the world's most uncomfortable and least effective toilet tissue.)

Here's the thing: Father's Day is still about fathers. (It's right there in the name. Look again. See it?) But holidays, like people, can be about more than just one thing. To expand the definition of something does not diminish it. I can still wish my father a happy Father's Day this Sunday and it will still mean the same thing it did last year, even if a brand of toilet paper that is marketed chiefly to women and that has done enough research to know that single mothers are a valuable demographic is doing its job in our capitalist society by reaching out directly to them with a timely ad campaign.

If you have time to complain to a roll of toilet paper that it is not being nice enough to men, close your laptop, go outside, and move your limbs around while you can. It's nice out there.

Dave Holmes Editor-at-Large Dave Holmes is Esquire's L.A.-based editor-at-large.

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