Do you have an effective CRM that you use regularly?

Winning new clients is expensive. The simple fact is that marketing to an existing client who already trusts you, adding more value to the service you supply them, is a much cheaper than working hard to win your next client. Combine the two strategies though and all of a sudden you have a very strong marketing process.

Business is about solving the challenges and problems our clients have. There are always more ways we can help our existing clients, if only we could effectively track and market to them. Any business that has an effective and up to date Customer Relationship Management (CRM) system is well placed to do this. The unfortunate fact is that most SMB owners neither have the time or inclination to effectively build, maintain and use a CRM.