Since Nordstrom’s recent decision to drop Ivanka Trump’s fashion line from their stores, five more retailers have followed suit and dumped all products bearing the First Daughter’s name. In an eloquent-as-ever Tweetstorm, the President said she was being “treated unfairly” and White House press secretary Sean Spicer described it as “a direct attack on [Trump’s] policies.”

For once, I agree with the Donald Trump administration. But it’s not Nordstrom and the other retailers who launched a scathing capitalist onslaught against his family name – the general public have used their wallets to quietly protest against Trump’s racism, misogyny and authoritarianism which, in turn, forced companies to drop the products.

Long before The Donald even assumed office, GrabYourWallet.org began publishing extensive lists of companies that so much as uttered the Trump family name in anything other than a scathing light, so consumers could make a choice about where they shop based on their political views. This is all well and good for sending a message to brands who supported a candidate with divisive, despicable policies, or to hit Trump’s companies where it hurts, but to lump Ivanka in with this is downright ridiculous, and a little bit sexist.

New York City bodegas strike to protest Trump's travel ban Show all 27 1 /27 New York City bodegas strike to protest Trump's travel ban New York City bodegas strike to protest Trump's travel ban Ethnic Yemenis and supporters protest against President Donald Trump's executive order temporarily banning immigrants and refugees from seven Muslim-majority countries, including Yemen on February 2, 2017 in the Brooklyn borough of New York City. At least 1,000 Yemeni-owned bodegas and grocery-stores across the city shut down from noon to 8 p.m. today to protest the order. Spencer Platt/Getty New York City bodegas strike to protest Trump's travel ban People rally at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Bryan R. Smith/AFP/Getty New York City bodegas strike to protest Trump's travel ban Men pray during a protest by ethnic Yemenis and supporters over President Donald Trump's executive order temporarily banning immigrants and refugees from seven Muslim-majority countries, including Yemen on February 2, 2017 in the Brooklyn borough of New York City. At least 1,000 Yemeni-owned bodegas and grocery-stores across the city shut down from noon to 8 p.m. today to protest the order. Spencer Platt/Getty New York City bodegas strike to protest Trump's travel ban Ethnic Yemenis and supporters protest against President Donald Trump's executive order temporarily banning immigrants and refugees from seven Muslim-majority countries, including Yemen on February 2, 2017 in the Brooklyn borough of New York City. At least 1,000 Yemeni-owned bodegas and grocery-stores across the city shut down from noon to 8 p.m. today to protest the order. Spencer Platt/Getty New York City bodegas strike to protest Trump's travel ban Men pray during a protest by ethnic Yemenis and supporters over President Donald Trump's executive order temporarily banning immigrants and refugees from seven Muslim-majority countries, including Yemen on February 2, 2017 in the Brooklyn borough of New York City. At least 1,000 Yemeni-owned bodegas and grocery-stores across the city shut down from noon to 8 p.m. today to protest the order. Spencer Platt/Getty New York City bodegas strike to protest Trump's travel ban People rally at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Spencer Platt/Getty New York City bodegas strike to protest Trump's travel ban People rally at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Bryan R. Smith/AFP/Getty New York City bodegas strike to protest Trump's travel ban People rally at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Spencer Platt/Getty New York City bodegas strike to protest Trump's travel ban People rally at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Spencer Platt/Getty New York City bodegas strike to protest Trump's travel ban People gather for evening prayer at a rally at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Bryan R. Smith/AFP/Getty New York City bodegas strike to protest Trump's travel ban People rally at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Bryan R. Smith/AFP/Getty New York City bodegas strike to protest Trump's travel ban People rally with flags at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Bryan R. Smith/AFP/Getty New York City bodegas strike to protest Trump's travel ban People rally at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Spencer Platt/Getty New York City bodegas strike to protest Trump's travel ban People rally at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Spencer Platt/Getty New York City bodegas strike to protest Trump's travel ban People rally at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Spencer Platt/Getty New York City bodegas strike to protest Trump's travel ban People rally at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Spencer Platt/Getty New York City bodegas strike to protest Trump's travel ban People rally at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Spencer Platt/Getty New York City bodegas strike to protest Trump's travel ban People rally with flags at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Bryan R. Smith/AFP/Getty New York City bodegas strike to protest Trump's travel ban People rally with flags at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Bryan R. Smith/AFP/Getty New York City bodegas strike to protest Trump's travel ban People rally with flags at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Bryan R. Smith/AFP/Getty New York City bodegas strike to protest Trump's travel ban People rally at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Bryan R. Smith/AFP/Getty New York City bodegas strike to protest Trump's travel ban People rally with flags at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest US President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Bryan R. Smith/AFP/Getty New York City bodegas strike to protest Trump's travel ban People rally at Brooklyn Borough Hall as Yemeni bodega and grocery-stores shut down to protest President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen, on February 2, 2017 in New York. Bryan R. Smith/AFP/Getty New York City bodegas strike to protest Trump's travel ban A Yemeni business owner places a sign on the gate of his store February 2, 2017 in the Brooklyn borough of New York City. Across the city, Yemeni owned bodega and grocery-stores will shut down from noon to 8 p.m. to protest President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen. It is expected that over 1000 stores will be closed in protest with workers and owners participating in an afternoon rally in Brooklyn. Spencer Platt/Getty New York City bodegas strike to protest Trump's travel ban A Yemeni business owner places a sign on the gate of his store February 2, 2017 in the Brooklyn borough of New York City. Across the city, Yemeni owned bodega and grocery-stores will shut down from noon to 8 p.m. to protest President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen. It is expected that over 1000 stores will be closed in protest with workers and owners participating in an afternoon rally in Brooklyn. Spencer Platt/Getty New York City bodegas strike to protest Trump's travel ban NEW YORK, NY - FEBRUARY 02: Yemeni business owner Musa closes the gate to his store February 2, 2017 in the Brooklyn borough of New York City. Across the city, Yemeni owned bodega and grocery-stores will shut down from noon to 8 p.m. to protest President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen. It is expected that over 1000 stores will be closed in protest with workers and owners participating in an afternoon rally in Brooklyn. Spencer Platt/Getty New York City bodegas strike to protest Trump's travel ban A Yemeni business owner closes the gate to his store February 2, 2017 in the Brooklyn borough of New York City. Across the city, Yemeni owned bodega and grocery-stores will shut down from noon to 8 p.m. to protest President Donald Trump's Executive Order banning immigrants and refugees from seven Muslim-majority countries, including Yemen. It is expected that over 1000 stores will be closed in protest with workers and owners participating in an afternoon rally in Brooklyn. Spencer Platt/Getty

In avoiding Ivanka Trump’s products simply because her father is a contemptible human being, boycotters are simply assuming that she is an extension of her patriarch and ignoring the fact that she is an individual. Sure, she was trotted out during his campaign to rally supporters, but this is what is expected of almost any candidate’s adult offspring. Rather than supporting her father’s politics, she was supporting her father.

In the past, Ivanka has been an outspoken advocate for working women and was even credited with stopping her father’s plans to roll back LGBT rights. Looking at the circle of conservative white men Trump surrounds himself with, vicious and abhorrent cuts to LGBT rights would have undoubtedly swept through if Ivanka hadn’t been there to sway him. Other reports say she and her husband, Jared Kushner, have been vocal critics from within the Trump administration – something absolutely invaluable when Trump lives in his bubble of right wing “yes men”.

Perhaps it would be easier to make the case for Ivanka if the President hadn’t used taxpayer funded means to criticise Nordstrom, or if she had stayed out of the campaign altogether. But the fact remains that Ivanka deserves her own opportunities much in the same way as any woman does, regardless of the men in her family. Some people seem to think she’s responsible for his actions, when in reality it appears she’s been reining him in (or at least trying to).

Kellyanne Conway tells Americans to 'go buy Ivanka's stuff'

Of course, that doesn’t mean we should all be wearing Ivanka 2020 hats or anything, but it does mean she deserves a little credit. When propped up against her race-baiting father and her two gormless exotic game hunting brothers, she certainly seems like a much needed bastion of logic and the only person who could possibly hammer an ounce of dignity into their skulls. Progressive politicians hold the same hope that she will be able to bring at least a little bit of decency to Trump’s presidency, and some insider reports say she plans to fight her father’s ridiculous views on climate change from within.