Objectivity is correctly cited as an elemental trait of good journalists, which is exhibited in their ability to separate fact from fiction regardless of their personal biases. Some people unfortunately confuse that trait with the concept of equivalence that suggests all points of view are inherently equal. Objectivity and equivalence are not the same.

People and journalists in the United States are asking a lot of questions in the wake of the deadly protests, riots and attacks that occurred over the weekend in Charlottesville, Virginia. Those questions grow more complex as the White House continues to issue conflicting statements.

For journalists covering Charlottesville, its effect on their communities or similar events, the question may be: How can I objectively cover people who spew racism, anti-Semitism, homophobia and other outdated and repugnant beliefs?

The answer is that we objectively know that discrimination based on sex, race, ethnicity, religion, sexual orientation, gender identity, disability and other inherited traits is wrong. Journalists should feel free to say so and forcefully challenge people who believe otherwise.

The Society of Professional Journalists’ Code of Ethics takes a hard line against discrimination in several ways. The Code says ethical journalism boldly tells the story of the diversity and magnitude of the human experience and doesn’t stereotype. The document also says ethical journalism “treats sources, subjects, colleagues and members of the public as human beings deserving of respect.”

The profession would also be hypocritical to promote diversity in newsrooms in one moment and then suggest discriminatory views inherently deserve an equal airing in another.

Journalists and news organizations can’t ignore people with those hateful views, however. The events and horrors that occurred in Charlottesville can’t go unnoticed. In those cases, journalists must remain professional and civil. They and their news organization must be especially cautious not to inflate situations or make matters worse.

Additionally, journalists and news organizations need to be on the scene to record the events and send them to people in their homes. Those who disagree should read Gene Roberts and Hank Klibanoff’s The Race Beat.

“If it hadn’t been for the media – the print and television media – the civil rights movement would have been like a bird without wings, a choir without a song,” civil rights icon and U.S. Representative John Lewis (D-GA5) is quoted as saying at the end of the book.

Conversations about racism and discrimination are uncomfortable, but unavoidable in a country that has slavery and oppression in its genetic code.

Journalists and news organizations can’t make this problem go away by ignoring it. Fortunately it’s a problem with a well-known and proven answer. Journalists should tell and lead by example by promoting that answer: discrimination is wrong.

Andrew M. Seaman is the chair of the Society of Professional Journalists‘ ethics committee.

Tags: Antisemitism, Charlottesville, Civil Rights, Code of Ethics, Discrimination, Diversity, Hate, LGBT, media, Media Ethics, Objectivity, Press, Race, racism, Society of Professional Journalists, University of Virginia, White House

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