UAE telecom services provider du has removed its advert promoting “one on one” cinema tickets after being criticised by moviegoers.

“The man sitting next to you” advert promoted VOX cinema’s “buy one get one free offer”, urging people to avoid going to movies alone and sitting next to a stranger with annoying habits.

Because we respect your feedback. pic.twitter.com/TlS5EjgXmH— du (@dutweets) May 7, 2017

In response to viewer’s complaints, the company tweeted, saying: “We are aware that our ‘Man sitting next to you’ ad was loved by some but criticised by others.

“The purpose of the ad was to highlight some of the bad habits that are practiced by some moviegoers in hopes that it helps enhance the movie experience to all movie lovers in the UAE. However, we’ve heard your comments and decided to remove the ad from theatres out of respect to you.”

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