America is pushing back against research claiming cannabis degrades one’s life-course. Today, Snoop Dogg’s news site Merry Jane launches a series on the topic, “Highly Productive”, whose debut episode subject is Petaluma’s, billion-dollar, global break-out craft brewer, Lagunitas Brewing Company, and founder Tony Magee.

“My name is Tony Magee, founder of Lagunitas Brewing Company, and I wake and bake every morning,” the North Bay resident says, at the conclusion of the high-quality documentary short.

Founded in 1993, Lagunitas is valued at $1 billion, after a 2015 deal with Heineken. In 2015, its IPA 12-packs were number-one among beer packages sold in the Bay Area.

The Merry Jane appearance marks a new high for the Bay Area company’s weed-friendliness. Magee has included 420 references on Lagunitas beer labels he designed, and has sponsored cannabis-related events. In 2005, state Beverage Control officers targeted Lagunitas for pot-smoking on the property.

The meditative, beautiful video shows Lagunitas’ massive, 500 bottle-a-minute packaging system, and vast tanks of IPA as well as experimental new flavors. California workplace law states employers can fire staff at any time for either on and off-the-job marijuana use. Over at groovy Lagunitas, the brewery divides down the middle between burners and non-burners, Magee said.

McGee uses a Pax 2 vaporizer, and says cannabis “helps you listen, if I’m trying to think of what the business needs to do next, you got to listen. At least that’s my approach.”

Patient reports and some limited clinical research indicates cannabis can help with what’s called ‘lateral’ or ‘divergent’ thinking.

Here’s Highly Productive from Merry Jane Studios, featuring Lagunitas Brewing Company.

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