to the helm of Balenciaga following Alexander Wang’s departure. The hidden talent was Demna Gvasalia, a Georgian, Royal Academy of Fine Arts (Antwerp) graduate and founder of anti-fashion streetwear behemoth Vetements. Kering’s decision was inspired by the success of their appointment of Alessandro Michele, a then lesser-known designer, to the helm of Gucci – a move which reinvigorated the brand.

In 2015, Vogue reported Kering was considering appointing a “Lesser-known , hidden talent”