The New England Patriots have apologised after a gesture on Twitter to celebrate their 1,000,000th follower saw the NFL franchise create a shirt for a user with the Twitter handle ‘@IHATEN****RSS’.

The Patriots announced earlier in the day that they would create a custom digital shirt for whoever helped them to pass the 1 million followers barrier, and asked fans to retweet the post in order to have their name printed on the back of a digital jersey.

They included the message: “Thanks Patriots Nation! #1millionPatriots. Thanks for making the @Patriots the 1st NFL team with 1 million Twitter followers.”

However, the joy soon turned into disaster when the account posted one shirt that caught the attention of Twitter users worldwide, as the Twitter handle was made up of an obvious racial slur.

The account tweeted: @IHATEN****RSS Thanks for helping us become the first NFL team with 1 million followers #1millionPatriots.”

NFL - The best pictures from the 2014 season Show all 130 1 /130 NFL - The best pictures from the 2014 season NFL - The best pictures from the 2014 season Seattle Seahawks 28 Green Bay Packers 22 Jermaine Kearse celebrates the overtime touchdown that sent the Seahawks to the Super Bowl. Getty Images NFL - The best pictures from the 2014 season Seattle Seahawks 28 Green Bay Packers 22 Aaron Rodgers Packers had lead 16-0 at half-time but the home side fought back. Getty Images NFL - The best pictures from the 2014 season New England Patriots 45 Indianapolis 7 LeGarette Blount run for 148 yards and three touchdowns against the hapless Colts. Getty Images NFL - The best pictures from the 2014 season New England Patriots 45 Indianapolis 7 Darrelle Revis returns an interception during the dominant win, one of two thrown by Andrew Luck. 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