Nvidia Corp. plans to introduce three new GeForce GTX graphics cards later this month, according to a new media report. The new graphics cards will offer different levels of performance and will address various market segments.

Three new graphics cards to be announced are GeForce GTX 960, GeForce GTX 960 Ti and GeForce GTX 965 Ti, reports Wccftech web-site. Although the graphics boards will have similar model numbers, they are projected to be powered by different graphics processing units and therefore will offer completely different levels of performance.

The GeForce GTX 960 is projected to be based on a brand-new code-named GM206 chip with 128-bit memory bus and unknown amount of stream processors. The GeForce GTX 960 Ti and GeForce GTX 965 Ti are reportedly powered by cut-down GM204 graphics processors with 256-bit memory bus. The GeForce GTX 960 Ti will sport 1280 stream processors, whereas the GeForce GTX 965 Ti will feature 1536 stream processors.

Given the fact that the GeForce GTX 960 sports a rather low-performance graphics processing unit, the card will barely beat the GeForce GTX 760, according to data published by Iyd.kr. The GeForce GTX 960 Ti and 965 Ti graphics boards will offer considerably higher performance, which is comparable to that of the GeForce GTX 780.

It is expected that all three new GeForce GTX graphics cards will be announced on the 22nd of January, 2015.

Nvidia did not comment on the news-story.

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KitGuru Says: Although performance of the GeForce GTX 960 graphics card does not seem to be high, its success on the market will depend on its price.

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