Apple only announced its augmented reality developer platform ARKit last week at the Worldwide Developers Conference, but some video clips have already been posted online by developers eager to showcase the impressive potential of the software.

ARKit enables iPhones and iPads running iOS 11 to superimpose computer-generated graphics over the real world, allowing developers to take their apps beyond the screen and into the user's environment.

Apple ARKit running Unity and Overwatch Widowmaker, by Cody Brown

By using the built-in camera, processors, and motion sensors found in iOS devices, virtual content appears on top of real-world scenes, and users don't need any special equipment to enjoy them because ARKit does the heavy lifting.

One developer who spoke to Motherboard said Apple had improved upon existing AR solutions like Hololens and Google Tango by making the ARKit framework elegant and simple to use.



"The most impressive aspect of ARKit is that it tends to just work," said Cody Brown, founder of virtual reality production studio IRL, in an online interview with Motherboard. "Other AR software often requires some sort of physical tracking mechanism (like a QR code), which inevitably becomes a major piece of friction if you are trying to get anyone to use this stuff. "Another incredible aspect of ARKit is how it handles lighting adjustments in real time, continued Brown. "I can only imagine the math and magic underneath this tech to make it work."

Impressed with how well ARKit maps objects to your environment. And easy to get started! pic.twitter.com/0am5dXlXui — Kyle Russell (@kylebrussell) June 6, 2017

During its keynote at WWDC, Apple demoed a range of effects that ARKit is capable of. One demo by Wingnut Studios wowed the audience with a tabletop sci-fi raider assault. Another showed a user placing a steaming digital coffee mug and a lamp on a table and moving the objects around to show off the tracking and shadow effects.

Several other ARKit developer demos have since appeared online, including a virtual "iPhone 8", roving StarWars character BB-8, dog-stalking zombies, office floor naval battles, dancing Candy rock stars, and more.

Rainforest garage by 8ninths

Apple has invested heavily in augmented reality in recent years, making several VR/AR company acquisitions including PrimeSense FaceShift , and Metaio . Apple's much-anticipated "iPhone 8", which is expected to be announced in September, is rumored to have 3D sensing capabilities, with augmented reality being one possible use for the technology.

ARKit will come to compatible devices as part of iOS 11, which Apple is set to release in the fall.