This Friday, April 14 is the eighth annual Milwaukee Day, or 414 day. The official (or unofficial?) holiday was created in 2010 by five Milwaukee friends in order to honor and celebrate everything great about the 414 area. Here’s how to celebrate your city this year.

The Kimpton Journeyman Hotel in the Historic Third Ward will be featuring a variety of Milwaukee Day deals. To celebrate its love for the city, the hotel has included a $414 room package which includes four local brews, a Wisconsin cheeseboard and two passes to the Milwaukee Art Museum. Guests arriving on the 14th will be greeted by hotel staff with a local beer toast as well, and will be able to upgrade their rooms for free through a bar-dice game.

(310 E Chicago Street, Milwaukee, WI 53202)

The Historic Pabst Brewery will be having a grand reopening on Milwaukee Day at its historic Milwaukee location. The brewery was built in 1844 and ran for a century and a half before closing its doors in 1996. Besides a microbrewery, the Pabst will also include a bar and restaurant catering upscale, sustainable gastropub fare.

(1037 W. Juneau Ave. in the former First German Methodist Church)

Good City Brewing will be hosting an in-depth tour of its operations on Milwaukee Day. The event will be led by the brewmaster or the head brewer, emphasizing the technical nature of brewing. After the tour, guests will be directed through a cheese and beer sampling session. The event will go from 3:00 – 4:30 p.m. and tickets are $30, which includes a sampling of beer and cheese pairings.

(2108 N. Farwell Ave. Milwaukee, WI 53202)

The Harley Davidson Museum will be kicking off its celebration of Milwaukee Day by offering free admission to anyone wearing anything with the word MILWAUKEE written on it. If you don’t happen to own anything of the sort, the museum shop will be offering items of the sort for only $4.14. The Harley Davidson Motor Bar and Restaurant will also include a special on their Motor Burger, for only $4.14. The museum will open its doors at 10 a.m. and stay open till 8 p.m.

(400 W Canal St, Milwaukee, WI 53201)

Turner Hall Ballroom will be featuring a reinterpretation of Stevie Wonder’s “Songs in the Key of Life” on Milwaukee Day. The event will be curated by Tarik Moody and David Wake and produced by David Ravel. Tickets can be purchased online, and doors open at 7 p.m. with the show starting at 8 p.m.

(1034 N 4th St, Milwaukee, WI 53203)

Urban Harvest Brewing Company will be hosting a daylong celebration of Milwaukee Day. The brewery will feature $4 pints of UHBC 414 Golden Ale all day long with doors opening early at 1 p.m. There will also be a happy hour from 1–4 p.m. which will include an additional $1 off.

(1024 S 5th St, Milwaukee, Wisconsin 53204)

Bublr Bikes will be hosting a second open house on Milwaukee Day. The open house will include a visit from Mayor Tom Barrett, food and drinks and free 30-minute bike rides. The event will begin at 10 a.m. and end at 1:30 p.m.

(275 W Wisconsin Ave, Milwaukee, Wisconsin 53203)

Great Lakes Distillery will be hosting its 4/14 Milwaukee Day tour. Besides the tour of the distillery, the event also includes a free sweatband, wristbands and a free cocktail. Tickets are $14 and the event will go from 6–7 p.m.

(616 W Virginia St, Milwaukee, Wisconsin 53204)

Cactus Club will be hosting an album release party on Milwaukee Day. The event will feature the release of the “BE WELL” album by BLAX, DJed by DOPE FOLKS RECORDS. The 21+ event will start at 9 p.m.

(2496 S Wentworth Ave, Milwaukee, Wisconsin 53207)

Too Much Metal will be hosting a Milwaukee Day themed party at Brenner Brewing Company. For $10, customers can purchase a custom 414 pint glass with a beer. Refills for the Brenner Milwaukee Barons Pilsner will be $2. Along with the pint glasses, Too Much Metal will also be selling flags, shirts and other accessories to celebrate Milwaukee in all of its glory. Brenner Brewing will open its doors at 5 p.m. and close at midnight.

(706 S 5th St, Milwaukee, Wisconsin 53204)

To celebrate Milwaukee Day, we’re offering a special deal for Milwaukee enthusiasts: a one-year subscription for only $4.14. This deal, like 4/14, only lasts a single day, so get it while it’s good!

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