The eCPM report by country should be considered as a general reference. We do not recommend to use eCPM alone for pricing your inventory. Use eCPM in combination with Fill Rate, Revenue per Request, and Revenue per Session to set price floors for different segments of your site/s.









The results are 12% - 35% of additional revenue. For more information fill out the form below. Conduct the analysis of these metrics and adjust your pricing at least daily to increase your programmatic revenue. Otherwise, consider implementing a dynamic inventory pricing technology like Roxot Revenue Lift . The system prevents Google AdExchange from buying your inventory too cheap. The tool works inside your ad server and uses machine learning to set up minimal allowed prices in real time.The results are 12% - 35% of additional revenue. For more information fill out the form below.