A driver snapped reading a novel while travelling more than 100km/h on one of Queensland's busiest highways should lose his licence, champion V8 Supercars driver Russell Ingall says.

The man was spotted reading while behind the wheel on the M1 at Yatala by Gold Coast resident Garo Ashikian on Saturday.

Driver snapped driving at 110km/hr on M1 - while reading a book

Mr Ashikian, who was a passenger of another car, posted a photograph on social media showing the open book resting on the steering wheel with the caption, "Just saw this guy reading a novel on the M1 yatala at 110kmh, WTF...".

The photo has now gone 'viral'.