One huge thing I noticed while running Highrise was the impact having a form right up front has. Not on another page. Not at the bottom. At the top. Similar to removing navigation at the top, I want people to stay focused. Let’s just get in the door and try things out.

I’m more and more convinced that the longer people read about your product or service the more confused they’ll actually become. I don’t care how great you are at copywriting. People need to experience things more than they need to read about them to truly understand them.

For example, the best way to convince someone to use your product is actually getting them using your product. Assuming of course your product is great. And the best way to convince someone to hire you is to actually have a conversation with you.

Reading a website isn’t a very good conversation.

That especially includes our business. We help people make software. But that means a lot of different things for different clients. For some, it means, “here’s some requirements, now please get your team to make this.” For others, it means, “please give me a developer for $X an hour and we’ll make stuff together.” For even others, it means, “I’d like your help hiring someone full time.”

And often, people don’t know which of those buckets they fall into yet, without actually talking to us.

So instead of trying to get them to discover that through walls of text, let’s get on a phone and have a back and forth conversation and we’ll figure it out together really quickly.

Getting your form up on the top of the page accomplishes “Hey we’re really great and nice people. You don’t really need to read further if you don’t want. Contact us and we can talk.”

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