Immaculate Vegan, the curated ethical and sustainable online marketplace, has announced its official launch. Born from the desire to create the world’s first premium destination of carefully edited selection of beautiful, yet ethically sound vegan brands, across fashion, beauty and lifestyle.



Sourcing and championing the largest collection of pioneering independent vegan brands, fusing ethics with aesthetics. You don’t have to be vegan to appreciate their boutique portfolio of international brands, including Ashoka Paris, Taylor + Thomas, Blanlac, Votch, Hozen, Luxtra, Good Guys Don’t Wear Leather, and Dauntless.



Co-Founded by two entrepreneurs, Annick Ireland and Simon Bell, both passionate and committed to the benefits of living a vegan lifestyle, who saw a gap in the market for a credible, stylish, multi-brand retailer offering the best edit of stylish ethical brands.

Immaculate Vegan was born from our desire to create an exciting new destination to showcase consciously-sound Independent brands, but always focused on quality and beautiful design. We believe we have found, and will continue to source, a unique edit of brands that will excite customers and encourage them to shop ethically, as much for their style choices as their ethics.

Annick Ireland, Founder & Editor, Immaculate Vegan.





Immaculate Vegan launches with a portfolio of over 80 cruelty-free brands, offering over 1200 products. High standards are set, and every product has to pass a thorough test of ethics and aesthetics: Is it beautifully designed and well made? Are the materials or ingredients some of the best available? Is the brand using – or working towards – the most sustainable supply chains and product packaging?

Unlike many other stores, there is no “vegan” filter, because it’s not needed. Everything Immaculate Vegan sells is vegan and cruelty free – no compromises, no confusion.

Immaculate Vegan is not just packed with beautiful products, but is also rich in content, with its “Inspire Me” blog launched to motivate their conscious community of brands and consumers, and ignite and encourage others to consider the benefits of a more ethical and sustainable lifestyle, whilst ‘Meet the Maker’ showcases brand interviews and features profiles.