Story highlights A radio station in Denmark killed a baby rabbit live on air, sparking outrage

The station said it was making a point about the "hypocrisy" of animal welfare

(CNN) A 9-week-old rabbit was killed during a live radio show in Denmark to highlight the "vast hypocrisy" of people when it comes to animal welfare, Radio24syv said in a statement on their website.

"It was not just a joke, killing the rabbit and throwing it out; it was eaten," Jorgen Ramskov, managing director and chief editor at the station based in Copenhagen, the country's capital, told CNN.

"The radio presenter [Asger Juhl] grew up on a farm and he had some very detailed instructions from a person working at a zoo who kills rabbits for food for animals at the zoo, and he killed the rabbit." He also said the discussion with Aalborg Zoo from the same city was aired on the show before the rabbit was killed.

Asger Juhl, presenter at Denmark radio station, Radio24syv

"When you hit the rabbit at the neck with a stick, it's not killed, it's just getting unconscious and then you kill it by twisting the neck. That's how you do it and that's how it was explained by the person at the zoo," he said, adding that they were advised to use a metal rod or stick made of hardwood. The presenter opted for a bicycle pump.

Asked why an animal expert did not carry out the killing instead of the disc jockey, Ramskov replied: "We wanted to say that, look, ordinary people actually sometimes kill animals and it should be natural to kill an animal in order to eat it." He said Juhl and his children ate the rabbit.

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