COLUMBUS, OHIO -- It's not surprising that during rivalry week between the University of Michigan and Ohio State University, offensive and vulgar things are exchanged by the two fan bases.

Usually, the insults are directed at the teams, players and schools involved in the rivalry.

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However, before Saturday's kickoff in Columbus, the jokes went beyond the history between the two schools as some fans took the time to make light of the Flint Water Crisis.

In a photo tweeted by a Twitter account known as Barstool OSU, a group of OSU fans can be seen standing in front of a banner that reads: "Michigan Girls: More diseased than Flint water."

The photo is captioned simply with the phrase "truth." It was not made clear in the photo where the banner was hung.

Hundreds of people have liked the photo while several hundred have also retweeted. However, in the comments of the photo many people have taken issue with the tweet saying it goes beyond a football game and makes light of a very serious situation.

Straight trash for posting this. — Colin (The Alpacalypse) B. (@cmbatter) November 26, 2016

nothing funny about the poisoning of innocent children. — CATional Emergency (@jennykitcat) November 27, 2016

how absolutely tacky and disgusting...flint water is seriously damaging the bodies and lives of its residents. — abigail (@abugailmac) November 26, 2016

During the broadcast of "ESPN College Gameday" another fan decked out in OSU clothing held up a sign reading "Harbaugh drinks Flint water."

The water crisis has resulted in major medical issues for hundreds of residents of the city of Flint and has been linked to Legionnaires' disease. That link also includes the possibility that the water problems led to the deaths of at least 12 people who had Legionnaires' disease.