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On his site, Essen has posted a form letter of sorts, which he encourages people to give to managers and owners of businesses that tune their televisions to Fox News.

"Are you aware that Fox News on your television says ‘only the Far-Right are welcomed here?' " the letter reads, in part. "On behalf of the many customers patronizing your establishment, who do not see the world through right-wing glasses, I respectfully request that you permanently change the channel on your publicly viewed television(s) to something other than Fox News."

Essen said it was his own experience that led him to suggest that visitors to his site employ such a letter, rather than direct action or confrontation.

"If you try to change the channel in a hotel breakfast room, you'll quickly find that Fox News has some very dedicated viewers who think that everything Fox News says is factual, and they get very upset that you would challenge that," said Essen. "So unless you want to get into a big argument, I think the best route is to go directly to management.