CEO Ryan Grepper points out that the new, $282 total bill is still less than the $399 price the product sells for on Amazon, and guarantees delivery by July 4th. Even if backers aren't willing to pay, Grepper promises that "as long as there is breath in my body we are committed to getting each and every backer their Coolest Cooler." To do that, it plans on using profits from Amazon sales to finance backer coolers. That doesn't sit well with many backers, of course, since Amazon purchasers will receive coolers earlier than folks who ordered them years before. However, the company says it can ship one new cooler for every two to four retail sales.

As long as there is breath in my body we are committed to getting each and every backer their Coolest Cooler.

Some backers are philosophical about the problems. "I have backed quite a few projects on Kickstarter and each time I know it is a risk," says one. However, others have demanded refunds, expressed doubt that the product will ever ship and become downright hostile. According to Motherboard, one backer even doxxed company employees, who were then harassed and threatened. The company's marketing director Susan Towers, who calls the threats "egregious," says "you can call it a clusterfuck or whatever, but it's a Kickstarter. It's not an online store, it's a cooler. It's a party cooler."