The interim president and CEO of Tourism Nova Scotia says this is one of the best years on record for tourism in the province.

"We are hearing great feedback from all across the province," Michele McKenzie said on CBC's Information Morning.

She did not elaborate on how much the tourism numbers are up, but said there are a number of reasons behind the increase. This includes more marketing in the New England area, which is a key market for visitors to Nova Scotia.

The weak exchange rate is having a two-pronged effect because it's making trips to Nova Scotia more affordable for Americans, she said.

"It's also a factor in keeping Canadians visiting at home," said McKenzie.

Lower gas prices are another factor, says McKenzie, noting that people are seeing more vehicles with American licence plates than in past years.

Tourism Nova Scotia is tasked with doubling tourism in the province by 2024. The plan is to take visitation from about 1.9 million visitors to 2.7 million a year, but the focus is also on squeezing more dollars out of each tourist.

The strategy is showing some signs of working, McKenzie says. White Point Beach Resort had its busiest July ever, with the number of rooms sold up seven per cent and revenue up 13 per cent.

McKenzie says that at the Cape Breton Highlands National Park, there has been a 23 per cent increase in visitation and revenue is up 26 per cent.

"We're getting a higher yield from the visitors that are coming," she said.