ROGUE MP Geoff Shaw could rule as premier and trucking magnate Lindsay Fox would own and operate the state-run airline.

Passengers could jet in by the thousands, wooed by the promise of forward-thinking street fashion, sand castles and chip-flogging sea gulls.

Welcome to Australia's seventh state: Frankston and the Mornington Peninsula.

A Seaford man is behind a legitimate push to formally separate Victoria from the popular coastal prong.

Dr Matt Mitchell says it's time locals drew a line in the sand and helped the region gain its independence.

The new state would be created by referendum and establish itself as Australia's organic heartland where sustainable regional development became top priority.

But famous locals and holiday makers can see the potential for far more.

Australian Grand Prix chairman and resident Ron Walker said he would happily head up the new state's major events calendar.

"We could start with an annual egg and spoon race for ex politicians," Mr Walker said.

"Or make a potato sack race on the beach an annual fixture. Eddie McGuire could be the referee.''

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The region would also have plenty of celebrities ready to be tourist ambassadors.

The Daddo brothers, musician James Reyne and former news reader Mal Waldon have all called the peninsula home.

Even Wolverine star Hugh Jackman, who owns a Mt Martha shack, could throw an organically farmed prawn on the barbie.

Others remain hopeful Frankston's famous footy legend Dermott Brereton might head home to form a new State of Origin squad to rival the Vics.

But Premier Shaw's first priority might have to be stopping the boats - those pesky Victorians who'll still head south to the newly established sunshine state each and every summer.

Former premier Jeff Kennett, who spent his childhood on the peninsula, could understand the appeal.

"It could be fenced off but it would be a long fence," Mr Kennett said. "I suppose Geoff Shaw could be the premier and Lindsay Fox could have the monopoly on transport in and out of the region.''

He said a pair of irons crossed with a bottle of red at its centre could serve as an appropriate coat of arms.

Sam Newman, who admits frequenting the friendly streets of Frankston on a regular basis, wasn't so convinced.

"I don't know what Dr Mitchell is on but tell him to send me up some.''