TORONTO, July 30, 2018 (GLOBE NEWSWIRE) -- Newstrike Brands Ltd. (TSX-V:HIP) ("Newstrike" or the "Company") today announced that it has retained LodeRock Advisors Inc. ("LodeRock") for strategic investor relations and capital markets communications services.



"We are pleased to announce that we have engaged LodeRock as our professional advisors,” said Jay Wilgar, Chief Executive Officer and Chairman of Newstrike. “With their expertise, Newstrike can accelerate the communication of our compelling growth plan as we continue to execute on our business model. LodeRock will assist us with increasing our profile as we enter into a legalized adult-use cannabis market and beyond."

Under the terms of the agreement, which will continue until either party has terminated the agreement with sixty (60) days’ notice, Newstrike will pay LodeRock a monthly fee of $10,000 for ongoing strategic communication services. At the time of this agreement, neither LodeRock, nor any of its executives have an ownership interest, directly or indirectly, in Newstrike or its securities, and Newstrike has not granted LodeRock or its executives any right to acquire any such interests.

LodeRock Advisors is a group of senior capital markets communications executives who develop and execute communications programs in order to help companies achieve their capital markets objectives and capture the full potential of their public listing. The engagement of LodeRock remains subject to the approval of the TSX Venture Exchange.

For further information:

Investor Relations

Telephone: 1-877-541-9151

Email: ir@newstrike.ca

About Newstrike and Up Cannabis

Newstrike is the parent company of Up Cannabis, a licensed producer of cannabis that is licensed to both cultivate and sell cannabis in all acceptable forms. Newstrike, through Up Cannabis and together with select strategic partners, including Canada’s iconic musicians The Tragically Hip, is developing a diverse network of high quality cannabis brands. For more information, visit http://www.up.ca or http://www.newstrike.ca.

Forward-Looking Information

This news release contains forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Newstrike to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects" or "does not expect", "is expected", "estimates", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this press release. Since forward-looking statements and information address future events and conditions, by their very nature they involve inherent risks and uncertainties.

Actual results could differ materially from those currently anticipated due to a number of factors and risks. Readers are cautioned that the foregoing list of factors is not exhaustive. The forward-looking statements contained in this news release are made as of the date of this release and, accordingly, are subject to change after such date.

Newstrike does not assume any obligation to update or revise any forward-looking statements, whether written or oral, that may be made from time to time by us or on our behalf, except as required by applicable law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.