"the doctrine that one person can exercise influence over the will and nervous system of another and produce certain phenomena by virtue of a supposed emanation called animal magnetism," 1798, from French mesmérisme, named for Franz Anton Mesmer (1734-1815), Austrian physician who developed a theory of animal magnetism and a mysterious body fluid which allows one person to hypnotize another and propounded it in 1778 in Paris. The word, if still used is practically synonymous with hypnotism or artificial somnambulism. Another similar word for the same effect was braidism. An old term for "hypnotic suggestion" was mesmeric promise. Related: Mesmerist