Oregon's ticket department apparently takes a pride in being as innovative as their uniform designers, something they showed by tweeting this today:

We've added various features to our @WinTheDay season tks over the past 12 yrs ▬ This one is no exception. #GoDucks pic.twitter.com/ilW9Q1Ev9P — Oregon Duck Tickets (@OregonDuckTix) July 31, 2014

Our first thought was, "Hey! April Fools!" But it's August, and this is the official Oregon tickets account. And yes, they do appear to have scratch-n-sniff tickets, this one featuring a Carl's Jr. burger and presumably smelling like a burger.

We're not quite sure this is a great idea -- scratch-n-sniff never smells quite right, and we highly doubt we'd be compelled to buy a burger after sniffing -- but we think it should spread around college football. Some ideas:

West Virginia ticket smell: burnt couches

Georgia ticket smells: scooter fuel

Michigan ticket smell: leather-bound books

Washington State ticket smell: Cinnamon whiskey

LSU ticket smell: freshly cut grass

Add your own!

(Via Reddit)