The largest chain of Christian retail stores in America is taking a different approach to Black Friday.

Making good on a pledge, Family Christian Stores (FCS) will donate 100 percent of its earnings from customer purchases over the three-day holiday weekend to build a neonatal orphanage in Haiti.

In conjunction with best-selling author Karen Kingsbury, who has adopted three of her five sons from Haiti, the retail chain hopes to raise more than $500,000 for the Haiti Challenge.

"Haiti is still recovering from the 2010 earthquake that ravaged the already-destitute nation. As in any crisis, many of those most gravely affected were the most vulnerable—infants and children," said Kingsbury in an FCS press release. "This Thanksgiving weekend, Family Christian and its customers will be telling these children that they are not forgotten, they are not abandoned and they are not without hope."

Family Christian Stores will also match dollar-for-dollar any additional ...

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