WHO WATCHED THE DEBATES?

While every campaign is talking about swing state voters, very few of these voters are watching the Democrats on the debate stage. Although households in key swing states were 1.03x more likely than the average household to tune-in either night of the debate for longer than 15 cumulative minutes (for an average of 115 minutes) they were even more likely to tune into The Bachelorette finale, which aired at the same time.

Viewership index reflects the number of households who watched the debate relative to the average HH in 605’s 21 million household footprint. E.g. a score of 150 means that the household was 1.5x more likely to watch.