Plant-based meat company Impossible Foods recently hosted a special event for children at its Redwood City headquarters. This meant temporary burger tattoos, mini science experiments, kid-sized lab coats, and a Q&A session with the company's founder and CEO, Pat Brown.

According to Grist, many of the kids present were children of employees. After they finished asking Brown their own questions, he turned the mic towards them.

"Who loves to eat hot dogs? Fish sticks? Hamburgers?" Brown asked the crowd of children, as reported by Grist.

All hands went up.

Brown followed up: "Who here is really glad that they came from dead animals?"

Hands down. Awkward silence.

With this focus on children, it seems Impossible Foods is trying to assert the staying power of the plant-based meat trend. A recent survey the company commissioned from a third party found that young people are far more likely to eat plant-based meat than older generations. Therefore, children are crucial to the company's future.

Still on stage, it was then that Brown made a tremendous — and perhaps ill-advised — promise to the group of kids.

"I promise that by the time you are adults the meat you eat will not come from dead animals," Brown said. "You can come find me and beat me up if I'm wrong."

According to Brown, humans will have completed their transition to fully plant-based diets by the year 2035. We hope so, otherwise Brown might have some angry carnivorous young adults raised on a diet of lies to contend with.

Madeline Wells is an SFGate editorial assistant. Email: madeline.wells@sfgate.com | Twitter: @madwells22