Kelly Lowry via jesseengland.net

Typeface geeks, avert your eyes. Someone came up with the idea to ruin the old-school charms of a typewriter by adding cringeworthy Comic Sans.

Designer Jesse England says he invented what he calls the Sincerity Machine after reading a typewritten document, and realizing there was nothing stopping him from giving the words a different look. In a demonstration video, he explains his philosophy behind trolling every design snob on Earth.

"While making it, I thought a lot about the Comic Sans typeface and how ridiculed it is. But it is also a mark of sincerity for those who do not have graphic design experience. I'm not particularly enamored with this font, but I don't think it deserves the flak it gets."

England used a laser engraving machine to etch Comic Sans letters and glued them onto the strikers of a 1970s Brother Charger 11 typewriter. He then cut vinyl to create new key covers so you know what you're getting yourself into when you type. See how it works (and try not to wince) below.

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