Image copyright PA Image caption Liam Payne and Cheryl have named their baby Bear

Five weeks after his birth, celebrity parents Cheryl and Liam Payne are reported to have named their baby son Bear.

If they'd chosen 'John' or 'David' the moment might have gone under the social media radar. However, announcing the newborn would be known as 'Bear Payne' prompted both a bemused and amused reaction from fans.

Initially responses were a mix of incredulity from some with others defending the unusual choice but the conversation fairly quickly moved on to wisecracks, snappy gags and puns.

While Niv, for instance, was unconvinced on Twitter, @FantasyAlien_ defended the couple's choice in reference to Kim Kardashian's choice of names for her children.

Image copyright @OWildeLarry @FantasyAlien_

And Jon-Lee Paul Butler on Facebook asked: "What's wrong with Bear Payne? We got Bear Grylls??"

Also on Facebook, Justine Johnson Cooke didn't have a problem with the forename Bear, but thought the whole thing was a bit much: "Cheryl and Liam have called their baby boy Bear... not sure what I think about the full name being Bear Payne though."

However, more than any other reaction, many people could not resist making quips.

@sgsanvrs tweeted: "I hope the kid can bear the payne of having that name for the rest of his life."

While Sean Perry pointed out an example when the name may be of particular use.

Image copyright Sean Perry

And @LukeHoosTawking tweeted: "Good name...Bear Payne is what he'll definitely go through at school".

Others expressed their relief on behalf of the baby by considering the names he could have had including @pinklady40s who tweeted: "Could be worse, could have been Cham Payne."

And Annamarie Spires tweeted there were sillier alternatives available.

Image copyright Annamarie Spires

But Seannee Lily speculated perhaps this was where the name came from in the first place.

Image copyright @SeaneeLily

And while a lot of users posted spoof gifs of Liam's One Direction band mates showing their less than complimentary reactions to the news, beargooduk on Instagram had something much kinder to say about the controversial process of naming babies.

"To all the kids out there with unusual names "Hurrah!", to all the kids out there with #normalnames "Hurrah!". As long as they're happy, healthy and loved, who cares?"