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Flickr/Gage Skidmore

Bobby Jindal has been something of an odd man out in the emerging 2016 presidential race. While people like Rand Paul and Marco Rubio (not to mention Jeb Bush and Mitt Romney) get headlines for their every contemplation of the race, Jindal is largely ignored by the national media. Yet for years he was touted as a future presidential candidate, precocious and ambitious, an Indian-American who speaks with a Southern drawl and who could be a compelling national figure.

While no one is going to put Jindal on a list of the nation's most successful governors, he has a longer resume than most of the field, and his list of blasphemies against the ever-evolving conservative creed are few. Yet with the relative lack of attention, maybe he decided he needed an angle. But the choice that he seems to have made, at least for the moment, is an awfully curious one. Jindal is positioning himself as the most Christian of all the candidates, and one ready to lead a clash of civilizations to boot.

You might say, well, isn't that good strategy? Aren't evangelicals the very heart of the GOP? Yes, they are. But consider: there's always a competition for their votes, and one or two candidates usually make religion central to their candidacy. And they never get the nomination. Before we get to what Jindal is doing now, let's have a little reminder from the past. Here's a Rick Perry ad from 2012:

He's not ashamed to admit he's a Christian! So brave. But keep that idea in mind. Now here's Mike Huckabee from 2008:

When this ad aired there was a weird discussion about whether the lines in the bookcase behind Huckabee were supposed to be a cross, as though a hidden subliminal message were necessary in an ad in which Huckabee, an ordained Baptist minister, says, "What really matters is the celebration of the birth of Christ." In any case, you'll recall that Huckabee, like Perry, did not actually become the Republican nominee. Nor did Gary Bauer in 2000, or Pat Buchanan in 1988 and 1992, or Pat Robertson in 1988. With the exception of George W. Bush, the actual GOP nominees of recent years-Romney, McCain, Dole, George H.W. Bush-have not been the most religious; indeed, many of them were greeted skeptically by evangelicals. Yet they ended up winning.

So why Bobby Jindal would think that being not just the most devout but the most, shall we say, aggressively Christian would be the path to victory is kind of hard to understand. This isn't about whether he's sincere in his religious beliefs, which I'm sure he is. But a more thoughtful politician wouldn't send out an invitation to a prayer rally on government letterhead reading, "Jesus, Son of God and the Lord of Light, is America's only hope." And then send a letter to the 49 other governors inviting them to come, and saying of the rally, "There will be only one name lifted up that day-Jesus!" (h/t Peter Montgomery) And then say triumphantly at the rally, "Our god wins!" That's not exactly a message of inclusion.

What differentiates Jindal from prior candidates is that he's advancing a theory that is widespread yet almost never embraced by anyone with national political ambitions: that we are in a war both cultural and religious, and the enemy is Islam. He wouldn't state it quite that baldly, but when he's out there warning that fictional Muslim "no-go zones" are coming to America and proclaiming "Our god wins!" there isn't much doubt what sentiment he's playing to.

In contrast, four years ago Rick Perry was tapping into Christians' sense of persecution, the belief that they're losing a war in which the enemy is secularism. Without question, that's a war Jindal wants to fight as well. But he's going farther in portraying Islam as the enemy than anyone else in the race. If history is any guide, making himself into the crusader candidate isn't going to do the trick.