Amazon’s Prime Day Sale, billed as bigger than Black Friday, became a trending topic on Twitter Wednesday, with many shoppers mocking the odd mix of merchandise and perceived lack of real deals.

So basically @amazon just had a really mediocre garage sale, wrote Wyatt Larkin @wyattlarkin.

#PrimeDay is a bigger disappointment then I am to my parents, wrote Alex Wakehouse @AlexWakehouse.

Tags included #PrimeDayFail, #AmazonFail, #gobacktosleep and #unhappyPrimeDay, and Tweets on the topic reached nearly 100,000 by late afternoon.

The mix of merchandise on Amazon.ca at different times during the day included a “Dacasso Leatherette Square Coaster Set with Holder, Black,” for $24.00; rechargeable batteries and a pants hanger.

There were also deals on brand names including products from DeWalt, Black and Decker and Tassimo

Asked for comment, Amazon responded with an e-mailed statement.

“It’s been a really busy day for us as customers around the world have been taking advantage of our Prime Day deals. So far, some of the most popular deals on Amazon.ca include deals on electronics, diapers, DVDs, kitchen appliances, video games and more. We still have hundreds of deals to come so stay tuned,” read the statement from spokesperson Katie McFadzean.

Amazon had hoped to boost Amazon Prime membership with the deals, which were offered only to Prime members, on the company’s 20th anniversary. Prime membership costs $79 a year in Canada, and includes free shipping on most items and cloud storage for photos and other documents.

Amazon.ca is offering a one-month free trial of the service.

In the U.S., Wal-Mart offered online deals to compete, but did not in Canada. BestBuy.ca offered its own flash sale deals on brand-name laptops.

Alex Arifuzzaman, a partner in the Toronto-based retail consultancy InterStratics, said the sale failed to live up to the hype, although there were a few good items that sold out quickly.

“I think the expectations were that it would be in line with what the best sales of the year are on Black Friday and Boxing Day and it wasn’t at that level at all,” he said.

Despite the Twitter outrage, Bloomberg.com reported that Amazon’s daily sales in the U.S. were up around 80 per cent compared with a year earlier and up 40 per cent in Europe, according to data from ChannelAdvisor Corp., a firm that helps merchants sell through online marketplaces.

The data reflected transactions for ChannelAdvisor’s 2,800 customers, not Amazon sales figures, according to Bloomberg.com.

A selection of Tweets on the sale:

So what I’m getting out of this is that #PrimeDay is some sort of postmodern experiment to see if disappointment can be quantified. Brad Williams @FuriousBrad

Well now we all know the difference between more deals than Black Friday and better deals than Black Friday. Matthew Mulligan @Mattfisto

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Man, #PrimeDay really seems less like Black Friday and more like shopping at a gas station at 11:45 PM on Christmas Eve, wrote JakeVK @JakeVK.

#PrimeDay is the house that gives out toothbrushes and apples at Halloween. Joe Martin @joeDmarti.

Saved a fortune during @amazon #PrimeDay... ‘cause there wasn’t a damn thing for sale I wanted to buy, wrote Gareth Stachini @stachini82.

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