Story highlights GIF creator: It's pronounced "JIF"

Steve Wilhite created the Graphics Interchange Format in 1987 at Compuserve

He pronounced the issue closed at the Webby Awards in 2013

And yet, some partisans remain unswayed

Those short, animated loops that have captivated the Web for decades? They're pronounced like a brand of peanut butter.

Steve Wilhite created the Graphics Interchange Format, or GIF, while working for Compuserve in 1987. When he received a Webby Award in 2013 for it, and delivered his five-word acceptance speech (that's all the Webbys allow), he flashed a GIF on the big screens at the Cipriani Wall Street in New York.

And, in a flash, it all became clear:

"It's pronounced JIF, not GIF."

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