Another show, another rant by Kanye West. Tonight in Amsterdam, 'Ye paused once again during his performance of "Clique" to give the crowd a piece of his mind, this time focusing on brands and creativity. Kanye rhymes, "A lot of people buy brands because of the pressure, because without the brands they feel lesser." He also adds, "Creativity is the key to win the world." Watch above, and listen closely.

[via RapRadar]