This was the case for Mr Rouanet, who had moved two months previously from a back-office job at Orange to a "reactive" call-centre where he had to field customer complaints but also try to charm them into buying new services. "Every night he would say: 'I can't go on, it's not for me,' " said his colleague, Danièle Rochet. "It's not easy to become a salesman, to cope with the pressure of targets."