Also in the way are several buildings — an old gas station, the infield media center and the garage — that are spread out in the track’s infield. Moving them and opening up space is part of the planning process, Bickmeier said.

He said the 153-foot video tower in the middle of the infield is not “going anywhere.”

“That’s one of the best video boards in all of racing, if not sports,” Bickmeier said. “To me that’s one of the sacred cows in the infield. I’d never say never, but we’d have to figure out a workaround for that one.”

Improving the fan experience is the major focus of the upgrade planning. Bickmeier wants wider, individual seats and wider concourses, and that could mean tearing out the stands and starting over.

The layout of the track wouldn’t change.

“We’re the only ¾-mile track that NASCAR races on,” he said. “We love having that unique brand identity. As we go forward, it’s about the fan experience and amenities. I think you need to look no further than Daytona and see what a modernization can do.

“An iconic speedway has become an iconic stadium.”