A new business model comes along, designed to attract gamers with interesting ideas and consumer-friendly pricing.

The old businesses latch onto it. The old businesses pervert it to suit their own miserable ends.

Free-to-play? Mobile gaming? DLC? All good ideas, at one time, now linked forever to some of the most consumer-detesting bullshit in the industry. This is what happens when the old guard see a fresh new body, and set about cracking its bones to form a twisted and terrible shape.

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