So far, this 'bleeding' beef alternative has been restaurant-only.

From White Castle's Impossible Slider to my own local craft brewery and burger bar, the plant-based Impossible Burger appears to have spread almost everywhere in the United States in the last few years. (I even ate one at Boston airport.)

But it hasn't yet hit grocery store shelves.

That, too, is about to change however—as Impossible Foods has now announced that the Impossible Burger will be available to buy from grocery stores starting in 2019. Details are scarce about exactly where, when and how widespread the retail-version's debut will be, but Food and Wine carries a statement from CEO and Founder Patrick Brown suggesting there's more than enough demand to go mainstream: