It's hard to imagine, given Batman's popularity and ubiquity over the last 80 years, that someone would not know the basic concept behind the caped crusader. And yet, not only do some people not know what Batman is all about, those people apparently all work in ABC Family's promo department, which made the above commercial for their premiere of Batman Begins.


In ABC's defense, I guess Batman does "fight for family" in the sense he's fighting, indirectly, on behalf of his dead family, although it's still kind of misleading. But he "lives for love"? If by "love" you mean "love of scaring the shit out of criminals," maybe.

[Via The Mary Sue]