INDIAN WELLS, Calif. — In a matchup of celebrity chefs, Nobu Matsuhisa beat Wolfgang Puck to the BNP Paribas Open tennis tournament by three years. Puck opened a colony of Spago — the Beverly Hills restaurant that popularized smoked-salmon pizza — this month at the tournament’s main stadium.

Patrons can watch matches there through floor-to-ceiling windows overlooking the main court. They can have famous pizza for $35, or they can pay $140 for four ounces of Wagyu steak at the Nobu offshoot in the secondary stadium in Indian Wells, a California desert resort community near Palm Springs.

Or they can try a hot dog, with assurances from the tournament literature that it is one of “simply ‘the best hot dogs’ presented by the two-star Michelin chef Josiah Citrin.”