Update: Before we grant rewards through our Bid for Greatness program, we authenticate the eligibility and Trophy count of all potential winning bidders, and if we believe that any potential winner did not comply with the terms and conditions of the program or that the potential winner’s trophies were not properly earned, we will disqualify that individual and award the item to the next highest, eligible bidder.

You know that Greatness Awaits, but did you know that you can bid on it? Today sees the launch of BidForGreatness.com, a one-of-a-kind auction house showcasing ultra-rare PlayStation memorabilia seen in PlayStation’s Greatness Awaits brand film during E3. If you win a bid, you’ll be the owner of an exclusive, real-life piece of PlayStation history.

Here’s how it works: You’ll log into BidForGreatness.com using your PSN ID. The site will tally all of your hard-earned Gold Trophies, and you’ll use them to bid on 15 unique items (don’t worry, you’ll keep the actual Trophies associated with your PSN ID). You’ll bid on the items you want using Gold Trophies and skip the ones you don’t. Each day will see a new item go up for bid for just 24 hours, so be sure to check back often!

Of course, you’ll want to think strategically. Spend all your Gold Trophies in one shot to try and score your dream item, or split your proceeds and go for several? The choice is yours. And the best part is, if you’re short on Gold Trophies you can earn some on your PS3 and PS Vita then come back to bid again.

Bid For Greatness runs until July 30th, and a new item will open (and close!) each day at 1:00pm Pacific Time. See below for a full list of all the epic loot. What are you going for?