While Samsung obviously wouldn't admit to it, it's easy to wonder whether the company is doing this as a reaction to Google making its own phones. Because let's face it, without the Note 7 around, the Pixel and Pixel XL are the Android handsets to beat. Sure, Google's never said it plans to leave mobile partners behind, but it still makes sense for Samsung to want to further invest on its own ecosystem.

Either way, if you're a developer who wants to give it a shot, the tech giant says target devices are the Samsung Z1, Samsung Z2 and Samsung Z3, as well as other undisclosed Tizen smartphones expected to launch next year.