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Union Cab is fighting back against Uber and other ride-providing "outsiders" by launching a new mobile phone app.

The local, employee-owned company announced the launch of an app "to improve access, timeliness and overall service to customers," the company said.

The app, for both Android and iOS devices, will show users where all available Union Cab cabs are on a map, a cost estimate and an estimated time of arrival to their location.

"Our customers and the communities we serve deserve the best possible service we can provide, and this app is exactly that," said interim business manager Jason Glomp.

"We are responding to what our community and our riders are demanding, and to the ever-growing international assault on our local service," Glomp said.

Union Cab Cooperative has been in business since 1978.

The other big cab companies in Madison, Green Cab and Badger Cab, already have apps.

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