How to Use Facebook Ads to Grow and Monetize Your Email List

If you have a business, you already know how Facebook can greatly help with it. Not only can you advertise and post updates on your page, but you can also increase the number of contacts on your email list.

Not all people who checked your Facebook page can see all your updates. Therefore, through email, you can continue to give them news about your brand although they are not active on Facebook. Here are some ways to expand your email list through this social media platform.

Add a signup icon to your Facebook page.

You can add tabs on your Facebook page like a call-to-action tab for subscribing to a page. You can use it to greatly increase your email list. When visitors click it, they can opt to be email subscribers.

Make it more enticing for your visitors to subscribe by placing an image that is related to the tab. In addition, you have to install an application such as MailChimp so that you can include a sign-up form to your page. You just need to follow the instructions given in order to install it.

Another thing you have to remember is to target audience who will sign up. Much of your time and effort will be wasted if you focus your marketing strategies to the wrong the type people. You do not have to worry much about this when using Facebook since it has filtering options based on different factors.

Organize a contest.

It is a good idea to hold a contest on Facebook that your followers cannot possibly ignore. In order for them to qualify to enter, they have to subscribe to your email listing. Facebook requires the complete name and email address.

To make your contest more exciting, give out great prizes so that many people will be motivated to join. Aside from making a deeper connection to your followers, they can talk and share about the winner, which in turn, can result in more email subscriptions. There are applications available for download to be able to set up your contest.



Another interesting strategy is to place a countdown timer to pressure users to join immediately. Make sure to put this a few weeks before the contest ends. When you put it up too early, they will most likely ignore your contest.

Make the content of your newsletter known.

Posting an update on a landing page will make it easier to encourage people to sign up. Giving an incentive for those who will do will encourage them to subscribe.

Incentives such as discounts or freebies can work for boosting your email subscriptions. Similar to having a contest, add an image that is relevant the link and a call-to-action button. This will make it easier to redirect your users to your page and entice them to type in their email address and avail of the special discounts, exclusive offers, and regular updates.

You can create and optimize advertisements on Facebook using special tools. This will widen your target market and lengthen your email list.

Do something for a cause.

Being engaged in activities for a social cause can make you share stories about your brand that can make your audience emotional and compelled to take action. There is a greater chance for them to feel moved with your content and press the call-to-action (CTA) icon. You can also make your own social cause and encourage users to take part by asking them for their email address.

When people are moved emotionally, they tend to share a post or video on social networking sites. They feel that they have started doing something for a cause when they click the CTA button.

Another thing that you can do is to provide a separate landing page for the cause that you are supporting and connect it to your brand’s Facebook page. The separate landing page can make the users sign up so that they can get more details on how to help you reach your goals for your social cause.

Hold a web seminar.

Facebook is one of the best websites to have an online seminar or webinar. Many Internet users are attracted to attend it. For this type of seminar, an email address is needed to be given in order to be registered. However, it is not a good strategy to only ask people to give their email address. It will be better to give an incentive such as an opportunity to ask a question to the speaker or facilitator of the webinar.

Conclusion

The tips given can help you improve your brand’s image and expand your email list. You just have to know how to make the most out of the suggestions so that you can the full advantage of Facebook in increasing your email subscribers.