As a business owner, it is imperative that you build company assets like a company brochure that communicates, what you do and why. It should be a part of every sales conversation and will be found both online and offline. I believe that printed collateral is not dead but alive and well. Your clients are growing weary of being poked, prodded, tweeted, emailed, spammed and jammed with a continual flow of electronic communication. So it is refreshing to have a beautifully presented company brochure that your prospects can touch and feel, read and share with their networks.

A beautifully designed, well written, strategically tight company brochure can get results.

A poorly designed or conceived brochure can hinder you. So taking these points into consideration we have created some guidelines to avoid such common mistakes while we creating a corporate brochure.

An awesome company or corporate brochure is about recognizing and solving the prospects problem and has 3 simple attributes:

Easy to Digest

Clear Layout and Great Design

Clear Call to Action

Some steps to achieve an awesome company brochure:

Planning

Mainly there are two ways of approach for creating a brochure:

Start with the design idea.

Start with the content and design around the content.

Starting with a design idea that is creative with a usual shape and size is a great way to get impact, however this is more involved and ultimately more costly. With that is mind; this step takes a more straight forward encouraging you to think about the design but ultimately starting with the design.

Thinking about the size and shape of the brochure design is very important because it will help you to construct a visual image about how the content will be laid out in the brochure.

Always follow these questions:

Do i stick with the regular paper sizes What sorts of paper will be used? Generally the cover is of a thicker GSM paper, usually 300 GSM plus and the inside pages 150-170 GSM. Will the brochure be a book or will it fold out? How many pages do i think i need?

Remember when you creating a booklet style business brochure using standard sizes the pages have to fall into multiples of 4. For instance An A4 brochure is an A3 paper folder in half and can be printed on both sides.

Define your Audience

It is very important to have a complete understanding and clarity about your targeted audience and know what appeals to them.

Who is my target audience?

Get inside your customers head and heart?

What problems is this audience experiencing? Am i able to solve their problems?

Find your brochures voice and tone – What do they like and don’t like? Are they highly profession or cool and edgy?

What sorts of language do they use?

What brochure design style do you think resonates the most with your audience?

One of the most common mistake of brochures is trying to make a “one size fits all” brochure which will not work anymore.

Build the Content

The cover page determines if your target audience will choose to turn the page to find out more or throw it in the bin?

It is very important that you work with your designer closely to create a eye catching cover page that gets noticed.

To do this, you will need:

A strong powerful heading or title, one short catchy title.

A strong powerful image or design.

The image could be a photograph, vector image or animation depending on what style you are trying to show. Your designer will have created lot of brochures, have a talk with him about some of the best brochure ideas they have seen and created.

Writing a brochure is a great way for you to gain clarity around what you do and why. Because the language you use must be powerful and meaningful but minimal. It really makes you stop and think about what product and service you are really delivering and how you articulate and solutions associated with it.

Design of the Corporate Brochure

Design is the important part while you creating a brochure. A beautifully designed company brochure begs to be touched and read.

There are some common mistakes while we creating a corporate brochure:

Photographs are too small, too large, washed out or dark and blotchy. The overall design is boring or dated Too many colours used and not balanced Crowded layout. Poor font choice and the typefaces used are too small, too big, too bold, too cute, to complex, too difficult to read or there is simply a lack of variation in typeface to be engaging.

How to avoid these mistakes while creating a corporate brochure

As a business owner, you become an avid collector of brochures, postcards, flyers, ebooks etc. This collection of examples helps you to keep abreast of the latest design trends and will help you to understand what you like and don’t like about design and most importantly, what will engage your audience.

Have a keen eye for detail when it comes to reviewing the design and layout. Mistakes happen and it is your job to monitor them and pin point it. Most desingers will usually give you 2 rounds of amendments so use them wisely because you don’t want to have to pay extra.

Crux Creative Solutions Pvt Ltd is one of the best creative designing agency in India to provide all types of designing services which includes corporate brochure designing, company brochure designing, creative brochure designing and branding. Crux Creative have presence in Gurgaon, Delhi NCR and Noida.