A new television campaign mocking the blitz of sports betting advertisements forms the centrepiece of a push to tackle problem gambling in teenagers.

From Wednesday night a TV and digital ad will screen featuring a teenage boy spruiking fake sports bookmaker Kid Bet.

The ad is in the same vein as online bookmaker Tom Waterhouse and will only be shown after 7.30pm.

Research shows that in any year up to 80 per cent of teens will gamble at least once, with 5-10 per cent of teens gambling frequently.