Donald Watson is widely credited with having coined the term “vegan” in 1944, when he and others founded the Vegan Society.

Since then, the word has become so heavily loaded with cultural and emotional baggage (both pro and con) that an increasing number of vegan restaurants and food brands I come across now use the words “plant-based” instead.

But I like the word “vegan” in all its messy glory. And I’m not about to stop using it.

The fact is, the word represents disruption on an enormous scale — to food industries, political systems, religious traditions, family traditions, and personal relationships. This word can make people uncomfortable. There was a time in my life, not many years ago, when it made me uncomfortable.

Which is why I was so interested in reading The Vegan Studies Project by Laura Wright.

The book is largely academic in nature, with plenty of footnotes and references to other academic works. But there are also numerous personal narratives included. While the author doesn’t explicitly call out for the creation of “vegan studies” programs at universities, this would be a natural and positive outcome.

Wright points out that there is no “one” vegan movement, nor one typical vegan. Some people are vegan for animals, some for diet, some for allergies, some for all of the above. But Wright illustrates how commonly vegans are portrayed by media and popular culture as one entity: elitists, separatists, even terrorists. More culturally loaded words.

This is a book that poses considerably more questions than it answers, which is by design. The word “project” denotes the beginning of something, and this book sets out to open lines of discussion around the contemporary vegan movement. Issues such as:

Vegan celebrities : Do celebrities help the movement when they go vegan? And do they do more harm than good when they give it up?

: Do celebrities help the movement when they go vegan? And do they do more harm than good when they give it up? Death by veganism : Every few years it seems that vegan parents come under scrutiny for “starving” their children through their vegan diet. Neal Barnard is one of a growing number of doctors who have made good progress in debunking the myths surrounding vegan diets and children.

: Every few years it seems that vegan parents come under scrutiny for “starving” their children through their vegan diet. Neal Barnard is one of a growing number of doctors who have made good progress in debunking the myths surrounding vegan diets and children. Vegans in entertainment : Wright devotes significant attention to the popularity of vampire books, TV and film, examining the evolution of vampires. (As an aside, it’s a shame the vegan vampire series that Ashland Creek Press published — the Lithia Trilogy — was overlooked. This series features a vegan vampire that goes well beyond the “vegetarian” vampires popularized by the Twilight Series and discussed by the author.)

: Wright devotes significant attention to the popularity of vampire books, TV and film, examining the evolution of vampires. (As an aside, it’s a shame the vegan vampire series that Ashland Creek Press published — the Lithia Trilogy — was overlooked. This series features a vegan vampire that goes well beyond the “vegetarian” vampires popularized by the Twilight Series and discussed by the author.) Veganism and eating disorders : Is veganism the cause of some eating disorders (as some people claim) or does it represent a path away from eating disorders? I find this area particularly interesting because veganism is often viewed as a lifestyle of deprivation — and, if not embarked upon properly, sometimes it can be. Many restaurants still make it difficult to eat vegan, but this is changing — and quickly. How will veganism be portrayed in the years ahead as food choices become more commonplace and more affordable?

: Is veganism the cause of some eating disorders (as some people claim) or does it represent a path away from eating disorders? I find this area particularly interesting because veganism is often viewed as a lifestyle of deprivation — and, if not embarked upon properly, sometimes it can be. Many restaurants still make it difficult to eat vegan, but this is changing — and quickly. How will veganism be portrayed in the years ahead as food choices become more commonplace and more affordable? Veganism and masculinity: Meat is so tightly intertwined with the concept of masculinity that it’s hard to get through fifteen minutes of an NFL football game without watching commercials that all but shout that you’re not a man if you don’t eat meat. Fortunately, many men are challenging this worldview, proving through bodybuilding or running that men can thrive without eating meat. This is a positive step forward, though I’d like to get to a point in time where men can be vegan without feeling like they have to run a marathon or two.

Religion should also be included in this field of study and was curiously missing from the book. I would love to see more researchers tackle how religious works are used to defend meat eating as well as to defend not eating meat.

Veganism/vegetarianism is not a new philosophy. The notion of not eating animals apparently goes back to Pythagoras. But I do find it maddening how over the past few hundred years the movement has bubbled up for periods of time only to fade again from mainstream view. This time, I think, is different — especially as climate change and the environment is increasingly linked with animal agriculture. Reading this book, I’m reminded of the many ways that veganism is becoming more and more central to our culture, even if the word itself is not used outright.

This book sets the stage for more researchers, more writers, more people to better understand this word and what it means to the world.

The Vegan Studies Project: Food, Animals, and Gender in the Age of Terror

The University of Georgia Press