AP/Richard Drew

iQiyi is trading down more than 8% on Friday and is down 23% from its June high.

The sell-off comes amid a lack of any headlines and looks to be technical.

Shares had more than doubled over the past month.

Watch iQiyi trade in real time here.

iQiyi, often referred to as the Netflix of China, has been getting hit hard Friday for a second straight session. Shares were trading down 8.77% at $35.42 early in the day.

Two days of heavy selling have erased more than $6 billion of market cap and sent shares down 23% from their June 19 record high of $46.23 a share. A drop of 20% or more from a peak is considered a bear market.

The recent weakness comes amid an absence of headlines and appears to be related to some technical weakness. Early Thursday, selling pushed prices below the trendline that was in place from the rally that occurred from May 21 to June 19. Over that time, shares more than doubled in value.

iQiyi has seen a cult following among millennial investors in recent weeks. Data from the free trading app Robinhood, which skews toward younger investors, shows iQiyi has moved to 24th place on the most-owned list among users. It wasn't even in the top 100 a month ago, the data showed.

Shares of iQiyi are up 98% since the company's March 29 initial public offering.

Markets Insider

NOW WATCH: Sneaky ways Costco gets you to buy more