If you watched my video blog recap of last night’s Paramount CinemaCon panel, you would have seen my unhappy reaction to Paramount’s decision not to show any Star Trek Beyond footage during their presentation. After all, with co-writer and star Simon Pegg and producer J.J. Abrams on the stage, most of us figured it would have been the perfect place to unveil the next trailer and promote the 50th anniversary of the iconic series.

With questions looming on Twitter as to why Paramount didn’t promote the upcoming film, I decided to do some digging and discovered the real reason why director Justin Lin’s sci-fi adventure was missing from their presentation: the fans.

It ends up Paramount is saving a lot of the marketing for the movie, including the next trailer premiere, for a fan event being held in Los Angeles next month. While I’m not sure who will be in attendance at this time, I’ve confirmed with Paramount the event is happening and the details, including how to attend and which of the cast and filmmakers will be attending the event, will be revealed soon..

While I’m disappointed I didn’t get to see any new Star Trek Beyond footage in Las Vegas yesterday, I think it’s really cool Paramount is planning a fan event next month and it looks like the big marketing push will begin soon.

I can’t wait.

As most of you know, Star Trek Beyond brings Idris Elba into the mix as a mysterious villain alongside franchise newcomer Sofia Boutella, who first came to our attention with her sharp turn as a fleet-footed assassin in Kingsman: The Secret Service. Also starring Chris Pine, Zoe Saldana, Zachary Quinto, John Cho, Simon Pegg, Karl Urban, and Anton Yelchin, Star Trek Beyond opens in theaters on July 22nd.

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