New York (CNN Business) It's over for HQ Trivia.

The company behind the once-popular live mobile trivia game is shutting down, CNN Business has learned. HQ will part ways with 25 full-time employees.

across the world who stopped whatever they were doing twice a day to play the game on their smartphones. The company was profiled by When HQ launched in 2017, its first game HQ Trivia quickly attracted millions of peopleacross the world who stopped whatever they were doing twice a day to play the game on their smartphones. The company was profiled by The New York Times and its original host Scott Rogowsky became a household name, appearing on programs like NBC's "Today" show.

But over the next year, the game's popularity faded and its parent company was hit with a series of setbacks . The company grappled with internal turmoil, including the death of HQ cofounder Colin Kroll, who died in December 2018 from a drug overdose.

CEO Rus Yusupov said in a company-wide email on Friday that "lead investors are no longer willing to fund the company, and so effective today, HQ will cease operations and move to dissolution."

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