An office colleague of mine was trying to convey the attributes of infrequent showering as a benefit to the environment, and her body, after reading an article in a leading Australian newspaper*. My altruistic persona understood the associated advantages with water and soap conservation, and for that individual sacrifice I was indeed grateful. However, I must admit that I was struggling to find common agreement with the potential impact on her personal hygiene and that unique, and highly distinctive human odourfication.

That night, whilst driving home in my air-conditioned clean car cocooned from all external negative atmospheric influences, I thought objectively about my colleague, and I came to the conclusion that Dirt was actually a very good thing, particularly for the process of fostering innovation in the corporate office. No, I’m not suggesting for a moment that a dirty unwashed body should be encouraged, particularly as I am still a strong believer in the virtues of daily ablutions, but I am purporting the advantages of having a “dirty mind”, one that is openly shared and encouraged amongst all employees.

Now for all of you that do have a “dirty mind”, immediately stop, go no further with your thought processes! When I use the term “dirt”, I mean; mud, soil or clay….yes, that Dirt.

In the corporate office, there are many ideas generated, some great, others, well, not so great. However, many of these hypothetically brilliant ideas experience a relatively short creative life that quickly evaporate before they can be progressed to a state of potential future commercial benefit.

Think of a plant that needs time to cultivate roots in dirt from which it obtains the necessary nutrients for growth. If it is left unprotected without the life giving benefits of soil, it soon withers and dies. Similarly, your thoughts require a “dirty mind” to take hold, grow and develop. Here the “dirty mind” is your business culture and it needs to be one that is rich in a variety of ideas that support these fragile seeds of creative thought. Should your business be lacking the “Dirt” and be more like an arid desert where endless restrictive procedures prevail, then innovation has no hope of developing.

Yes, Dirt is good and a “dirty mind” should indeed be encouraged.

* http://www.smh.com.au/lifestyle/beauty/how-often-should-we-shower-much-less-often-than-you-think-20150310-140487.html