The major Japanese electronics store chain, Yamada Denki, has just begun selling download codes for Xbox One and Windows 10 video games and their associated downloadable content (DLC) in both their physical stores and online website.

Download codes are fairly popular in Japan and are actually much more common than in the West. Apple, Google, Nintendo, and Sony have already been selling download cards for their own digital content for several years now in a variety of stores ranging from 7/11 convenience stores to Amazon Japan. Microsoft getting their download codes into Yamada Denki stores, which are extremely popular places to buy electronics and gaming goods, is a very smart move on the company’s part though it’s hard to tell if it will have any major impact on Japanese Xbox One sales. Every little bit helps though!

Do you think this will make much of a dent on Xbox One console and game sales in Japan? Sign off in the comments below.

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