If someone wanted to make a quick buck in the lobby of the Maple Leafs hockey office, just peddle T-shirts bearing “Summer 2015: I Survived The Shana-Plan.”

One of the most ambitious and unorthodox remakes of an NHL team’s power and engineering grid is just about complete. The details of who’s in, who’s out and who-does-what might require a couple of extra pages in the annual club guide.

It’s now a 50-plus masthead, including management, coaching, scouting, medical and public relations people. More than 20 of the personnel are new to their jobs, headlined by general manager Lou Lamoriello and coach Mike Babcock and staff (including recent hire Jacques Lemaire as special assignment coach), while a few underlings have changed assignments.

On paper, it’s close to, if not the biggest off-ice roster in the league, about double the size of the division rival Ottawa Senators. If pressed on the question of bigger being better, the Sens could point out they at least made the playoffs three of the past four years.

But Leafs president Brendan Shanahan, entering his second year, believes he’s laying deep groundwork so that eventually the Leafs will grow post-season beards with consistency.

“I have that stomach,” Shanahan said of waiting a few years for the rebuild to take firm roots.

He also has the financial clout, thanks to Maple Leaf Sports and Entertainment, which wasn’t restricted by a salary cap when shining up this part of the operation. The bean counters okayed Babcock’s eight-year, $50-million US salary and just about whatever else Shanahan deemed important.

In the summer of 2014, three men were hired in research and development to give Toronto a leg up on analytics, as many teams started delving into advanced stats. This season, the club added a director of sports science, a new nutritionist and a director of rehabilitation for injured Leafs.

There have been big changes in the scouting ranks, too, among them Dave Morrison moving from amateur to pro evaluation and a new European scouting boss, former Red Wings employee Ari Vuori.

The Marlies, the club’s AHL farm team, and their ECHL affiliate in Orlando are also under the direction of a new coaching staff.

Here’s what the Shana-Plan looks like now:

* New

** Re-assigned from other duties

August 2015 Team Management/Coaches

Brendan Shanahan — President

*Lou Lamoriello — General Manager

Kyle Dubas — Assistant GM

Mark Hunter — Director, player personnel

Brandon Pridham — Assistant to the GM

Cliff Fletcher — Senior advisor

Reid Mitchell — Director, hockey and scouting operations

Cam Charron — Hockey research and development, analyst

Darryl Metcalf — Hockey research and development, analyst

Rob Pettapiece — Hockey research and development, analyst

Coaching Staff

*Mike Babcock — Head coach

*Jim Hiller — Assistant coach

*D.J. Smith — Assistant coach

*Andrew Brewer — Assistant coach

*Steve Briere — Goaltending coach

*Jacques Lemaire — Special assignment coach

Adam Jancelewicz — Video and technical services analyst

*Jim Paliafito — Director of player evaluation

*Wes Clark — Player evaluation consultant

*Scott Pellerin — Director of player development

*Darryl Belfry — Player development consultant

Barbara Underhill — Skating development consultant

*Mike Ellis — Skill development consultant

Darryl Sittler — Community representative

Wendel Clark — Community representative

*George Armstrong — Community representative

Scouting staff

**Dave Morrison — Director, pro scouting

Mike Penny — Pro scout

Tom Watt — Pro scout

Bryan Stewart — Pro scout

John Lilley — Amateur scout

Garth Malarchuk — Amateur scout

*Lindsay Hofford — Amateur scout

*Jim Vesey — Amateur scout

*Ari Vuori — Director, European scouting

**Thommie Bergman — European scout

Nikolai Ladygin — European scout

Medical staff

*Dr. Jeremy Bettle — Director, sports science and performance

*Ryan Morrison — Director, rehabilitation

Paul Ayotte — Head athletic therapist

*Jon Geller — Assistant athletic therapist

*Matthew J. Herring — Head strength and conditioning coach

*Peter Renzetti — Associate strength and conditioning coach

*Jennifer Sygo — Nutritionist

Brian Papineau — Equipment manager

Bobby Hastings —Assistant equipment manager

Tom Blatchford — Assistant equipment manager

Todd Bean — Massage therapist

Dr. Noah Forman — Team doctor

Dr. John Theodoropoulos — Team orthopedic physician

Toronto Marlies

*Sheldon Keefe — Head coach

*A.J. MacLean — Assistant coach

**Gord Dineen — Assistant coach

October 2014 departed team management/coaches

** Still with team in new position.

General manager Dave Nonis

Head coach Randy Carlyle

Assistant coach Peter Horachek

Assistant coach Steve Spott

Assistant coach Chris Dennis

Goaltending coach Rick St. Croix

Director of Player Development Jim Hughes

Player Development coordinator Bobby Carpenter

Player Development advisor Steve Staios

Strength and conditioning coach Anthony Belza

Video coordinator Mark Phalon

**Director of Amateur scouting Dave Morrison

Director of Pro scouting Steve Kasper

Pro scout Rob Cowie

**Amateur scout George Armstrong

Amateur scout Scott Carter

Amateur scout Gary Harker

Amateur scout Mike Palmateer

Amateur scout Allen Power

Amateur scout Pierre Rioux

Amateur scout Roy Stasiuk

Amateur scout John McMorrow

**European scout Thommie Bergman

European scout Peter Ihnacak

European scout Joe Gibbs

European scout Jari Grondstrand

Athletic Therapist Marty Dudgeon

Toronto Marlies

**Head coach Gord Dineen

Assistant coach Derek King

Assistant coach Ben Simon

lance.hornby@sunmedia.ca

@sunhornby