You’ve got an idea.

Well…you always have ideas. Ideas are not the problem.

It’s tempting to build everything all at once, I know. But how do you know you’ll get traction? How do you know you’re investing in the RIGHT idea? The simple answer is, you don’t. You never know. The internet is a fickle place that rewards ingenuity one moment and absurdity the next.

The answer–and I’m not talking to space engineers or heart-monitoring app developers out there–is to build as you go. Turn the crystal of your idea into something usable and build up your product while you seek traction and feedback. It’s fast-paced. It’s hard. It’s a little scary.