In a major shift for college athletics, the NCAA Board of Governors announced Tuesday that they will begin allowing athletes to profit off of their name, likeness, and image. This comes only a month after NCAA president, Mark Emmert said NIL (Name, Image, Likeness) was an “existential threat.” While the NCAA’s new stated position of NIL acceptance is a huge step forward, it does not immediately entitle college athletes to begin seeking sponsorship deals. The Board of Governors has directed all three divisions to consider “updates to relevant bylaws and policies for the 21st century.”