Porsche is skipping the 2017 North American International Auto Show. Instead of setting up a big exhibit in Detroit’s Cobo Hall, Porsche is directing its efforts into both the New York and Los Angeles shows.

Since Detroit is more of a media frenzy and debut circus, it doesn’t necessarily play into Porsche’s main goal of reaching more consumers. The larger crowds in New York and LA make bolstering its efforts at those shows more beneficial. Porsche’s latest debut, the Panamera, wasn’t even held at an auto show of any kind, so maybe the allure of debuting cars at auto shows isn’t quite what it was for Porsche.

Even when the marque was at NAIAS last year, none of the cars were open for the general public to sit in. That was an abrupt change of pace, where in years past there were always cars open for consumers to enter and get excited about.

Porsche commented to German magazine Auto motor und sport, that the cost and value of participating in the show didn’t make fiscal sense anymore. Jaguar, Land Rover, Mini and Tesla were no-shows to NAIAS 2016…

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