I don’t have to be fuckin’ PC to you guys. I’m not trying to be someone that I’m not. You want me to walk and talk a certain way and be extra-special nice? Not gonna fuckin’ happen, man. I care about people and I show them in my own way. You can talk to the people that are around me. But because I grew up in a rough neighborhood, in a rough family, it created a certain type of person, and that’s the type of person that I am. “Professional.” That’s that corporate stigma, bullshit, game-playing political dance that people do when they’re not in charge of their own destiny. I have the guts to jump off the edge of the cliff. All right? When you get the guts to come jump off the edge of the cliff with me, I’ll put you out there with where I am and maybe you’ll understand not being a professional. We are who the fuck we are, and it’s always gonna be that way. Which is why we’re independent. Which is why we make the beers we want. People are going, “You can’t come in here and make 10 IPAs and be successful.” [long pause] Watch. Watch what I do.

Here’s part of the larger issue, Austin. Beer has become hyper-competitive, and there has been a shift to where people are going to have to fight so intensely for shelf space and for sales that the game is gonna change. And it’s at that point now. Fortunately, I feel like our market penetration, being ourselves, doing all these things have allowed us to remain who we are and, at the same time, remain craftsmen. But it ain’t easy anymore. You can’t just come out with shit beer. Local, neighborhood guys can do it and make a living. But we’re trying to make beer for Georgia… It’s only gonna get worse, especially as resources get thinner, not only from the market’s ability to consume excess barrelage, but from a human resources perspective. You add 30 breweries in a state where there’s not many brewers, and the battle for human resources is gonna increase, which I already see. The competitive environment has changed drastically over the past 36 months.