With this partnership, the different cultures of America and France and of haute couture and high-performance sportswear are drawn together, unified and then blended to create a new hybrid look. The heritage of both brands is valued, respected and each is given equal gravitas. Jordan Brand’s footprint of innovation and product excellence is echoed in the élan of the Parisian ateliers of Dior men.

“Every collaboration we do starts from a genuine connection and desire to expand the dimensions of each brand through creativity and design innovation," says Martin Lotti, Jordan Brand VP of Design. "Our partnership with Maison Dior will offer a new look into the style of basketball and blend high-end streetwear with luxury fashion. We will pay homage to both brands' rich iconography and draw inspiration from our heritage.”