Major UK Public Transport Provider Partners With Crypto Startup for Loyalty Program

Major United Kingdom public transport provider Go-Ahead Group Plc. is partnering with blockchain startup DOVU to introduce a tokenized rewards system for rail customers, TechCrunch reported Feb. 1.

Listed on the FTSE 250 — an index of the 101st to 350th largest companies listed on the London Stock Exchange — Go-Ahead provides over one billion rail and bus journeys in the U.K. every year. As well as being the largest bus service operator in London, the Group’s services reportedly account for around 30 percent of all U.K. train passenger journeys.

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