During E3, video game journalist Neal Ronaghan played New Super Mario Bros. U for Wii U and, while he was playing, asked a Nintendo representative where to find the Flying Squirrel suit. The representative corrected him by saying that Mario doesn’t wear suits but instead transforms into something after he touches a special item. Ronaghan then asked if the claim is a response to PETA’s attacks on Nintendo’s well-known plumber and the representative said, “No, it’s always been that way.”