The Korean affinity for luxury goods and technology is represented by two conceptual projects proposed by PDF Haus students – a design educational group that identifies itself as a form of “group study” (“We are not a design school”) – augmented and virtual reality eyewear conceived to solve the curse of unfashionable wearable technology.

Jae Hyeon’s Givenchy x VR goggles offers a retro-futuristic, glamorous steampunk aesthetic. Envisioned in several combinations of colors and materials, the goggles are finished in a combination of leather, metal, and glass, with adjustable and flip-up lenses engineered to be worn both while experiencing the world enhanced by augmented/virtual reality or outside while navigating the world IRL.





Design student Se Hyun explores a sleeker and modern form factor for an imagined Givenchy-branded VR headpiece. Taking inspiration from the face of felines, the curvilinear eyepiece wraps entirely over the wearer’s eyes with a connecting band to secure the device around the head; the downward slanted front is designed to block out light and completely immerse the wearer into a virtual reality experience. Strangely, Hyun cites Givenchy’s past rottweilers and silk lace fashion lines as secondary inspiration for accessorizing the headgear, an attempt to glamorize what is often considered a goofy part of the VR experience, as nobody looks very cool immersed in virtual reality.