Amazon Music is flying, with over 55m global ‘customers’ of the service’s various tiers confirmed in January – including an estimated subscriber count of approximately 50m, up 16m year-on-year.

Today (March 9), we see more evidence of Amazon’s growing presence in the world of streaming music. The company has announced that it has hired veteran music industry executive Kirdis Postelle as its Global Head of Artist Marketing.

Postelle reports to Ryan Redington, Director of Amazon Music, in the newly-created position.

Postelle , who has more than 25 years of experience in the music industry, joins Amazon from HITCO Entertainment, where she was EVP and General Manager.

At Amazon Music, she will lead the artist marketing team globally, working closely with emerging and established artists, managers, and labels.

Postelle will be based in Amazon’s LA office.

“There’s an incredible opportunity within Amazon Music to create massive, cross-function campaigns for established and developing artists, while continuing to work with management teams and record labels on new and innovative ways to help expand an artist’s audience.” Kirdis Postelle, Amazon Music (pictured)

Postelle said: “There’s an incredible opportunity within Amazon Music to create massive, cross-function campaigns for established and developing artists, while continuing to work with management teams and record labels on new and innovative ways to help expand an artist’s audience.

“Amazon Music has the reach and the stage to provide the innovation needed to bring new and exciting opportunities to artists and fans. Music and artists are my passion, and I’m thrilled to be joining a team that’s leading the industry toward developing campaigns and partnerships that will have a positive impact on music and culture.”

Prior to HITCO, Postelle served as Senior Vice President at Warner Bros. Records, accelerating the multiplatinum success of artists such as Dua Lipa, Andra Day, and Lil Pump.

Postelle previously spent 17 years as General Manager for Dr. Dre’s Aftermath record label, followed by two years at Capitol Music Group during which she led the team that broke Sam Smith and 5 Seconds of Summer.

Postelle also serves on MusiCares’ Board of Directors. To date, her career discography encompasses sales of over 100 million albums, 100 million singles, and a string of GRAMMY Awards.

[Pic credit: Hadas]Music Business Worldwide