As you may know, Facebook has 1.59 Billion active users. But, did you know? A whopping 90% of users access the platform via their mobile devices.

This means businesses have to stay nimble with fast-loading content a la Instant Articles (coming to everyone on April 12th). And, this means you need to be able to manage your Facebook business activity on the fly. Be sure to tap into the power of the various Facebook mobile apps, as I wrote about in my latest post for Social Media Examiner.

Every Facebook Page Admin should be using the Pages Manager app for prompt access to messages, as well as scheduling content, and responding to comments and posts by your audience. Plus, the Facebook Ads Manager is super helpful for monitoring your ad campaigns and/or creating quick ads while away from your desk.

On another note, for a quick summary of the new Facebook Pixel, check out the latest #MariMinute video on Business.com.

Facebook ads got you down? Could you use some help mastering your Facebook marketing for much improved ROI? Come learn the very latest and best practices for your Facebook marketing. Join me and my team of professionals in San Diego, California on April 20th at this small-group, hands-on Facebook Workshop.

This is the blog version of this week’s issue of The Social Scoop. I confess, we had a typo this week in the email. I goofed and put 1.59 million Facebook users instead of billion … gah!. Thanks heaps to my subscriber Michael Carrubba for pointing out the typo!

Btw, if you’re already subscribed to The Social Scoop, you’ll continue to receive the email on Fridays. If you’re not yet signed up and would like to be, please enter your name and email in the box to the right (desktop) or below the post (mobile). Thank you!

Mari’s Top Social Media Picks – March 25, 2016

Issue #193

Greetings! Please enjoy this week’s top articles we’ve hand-picked for you!

by Mari Smith on SocialMediaExaminer.com

The majority of Facebook’s active users are on mobile. Are you using mobile apps to connect with them? Here are the key things you need to know!

via BuzzStream.com

There are so many channels that you could spend your time on: Facebook, LinkedIn, Twitter, Snapchat, Instagram, Medium, Pinterest and the list goes on! But trying to be on all of them just because they exist isn’t a good plan. This terrific post takes you through evaluating your social media and selecting a strategy that works for you and your business.

via Socialbakers.com

Grow Your Community on Instagram in 4 Simple Steps https://t.co/IBtcEgsAsX via @socialbakers | Nice! — Mari Smith ?? (@MariSmith) March 21, 2016

We’ve heard a lot about Instagram recently because of the new ‘Facebookification’ change to the feed (posts are no longer in chronological order). As expected, Instagram users are a bit upset. However, Instagram is here for the long haul and is still an important network to use. Read on to learn ways to grow your community. And regarding the feed changes, this post from WeRSM explains what they will mean for businesses. That’s all for this week’s issue of The Social Scoop! Here’s wishing you a glorious Easter weekend and a lovely week ahead! I heart my peeps! On a personal note, I’m delighted to be at home this weekend ready to enjoy a very special, quiet and meaningful Easter break with my partner. Wow, looks like we’re in for sunshine and 80 degree weather. By the way, I had another quick trip to Salt Lake City, Utah this week (Sun-Tues) – working with one of my top clients (a startup in the beauty industry!). Although some days are warmer and springlike in SLC, they also still get snow just now… and I did a fun Facebook Live video as the snow was falling, sharing Facebook Live tips! 😉

Facebook Live Tips … live from snowy Salt Lake City, Utah! ???* If you don’t yet have Live on your personal profile… Posted by Mari Smith on Tuesday, March 22, 2016

Cheers,

Mari