Uber today looks a lot different than when we launched back in 2009 with a high-end black car product. There’s a variety of affordable transportation options at your fingertips – from sharing rides, to bikes and scooters – and the ability to get the food you want, at the tap of a button.

Across our technology platform, millions of customers use Uber every day and in lots of ways—whether they’re sharing an UberPool to the office, ordering in dinner from Uber Eats, biking home from the train, or taking an UberXL to the airport. Given this, we’re in a unique position to recognize and reward them for choosing Uber. Today, we’re excited to announce a big step towards doing that.

Introducing Uber Rewards

Uber Rewards is a first-of-its kind program that lets our customers earn every time they use Uber or Uber Eats for business or pleasure, unlocking special benefits along the way. (We also plan to add our new mobility offerings like bikes and scooters into Uber Rewards soon.)

There are four membership levels: Blue, Gold, Platinum and Diamond, and anyone can sign up to join at no additional cost.

Once you’re in the program, you’ll start earning one point for every eligible dollar spent on UberPool and Uber Eats orders; two points for UberX, UberXL, Select, and WAV; and three points for Black and Black SUV. Once you earn 500 points, you’ll advance from Blue to Gold. At 2,500 points you’ll advance to Platinum. And at 7,500 points, you’ll advance to Diamond. Earnings periods are 6 months long, and are tied to the date you signed up to join the program. When you unlock a tier, you have that tier for the remaining earnings period, and next 6 months.

The Benefits

Our customers have told us they want to see a return on their everyday spend, and care about price consistency, being on time, and the quality of their experience. So we kept this feedback top of mind as we designed the benefits.

Once you opt into the program, you’ll get $5 added to your Uber Cash balance for every 500 points earned, regardless of your membership level. Your Uber Cash balance can be spent on both rides and Uber Eats.

Once you’ve reached Gold membership, you’ll get flexible cancellations: for those moments when you thought you were ready to go but actually needed more time, you can cancel and rebook an eligible Uber trip within 15 minutes and have the cancellation fee refunded. Gold members also receive priority support that gets them faster response times from experienced support agents across Uber and Uber Eats.

As a Platinum member, you get all the benefits that Gold members have, plus two more. You’ll get price protection on a route, letting you lock in lower prices between your two favorite places on UberX, even during traffic or busy times of day to help you better plan. Platinum members also get priority pickups to reduce wait times at most airports, so you can get on your way more quickly.

The highest membership level is Diamond, where you’ll get Gold and Platinum membership benefits in addition to premium support, with dedicated phone support with fast 24/7 response times from our most experienced customer support agents. You’ll also get complimentary surprise upgrades from UberX to premium products like Uber Black at no extra cost, and a special “UberX Diamond” option you’ll see in your app that gives you access to highly-rated drivers. Finally, Diamond members receive no delivery fee on three Uber Eats orders every six months.

*UPDATE*

Uber Rewards is now available to riders in all U.S. states, across 100+ additional U.S. cities including Detroit, Charlotte, Las Vegas, Milwaukee, Memphis, Minneapolis-St. Paul, Nashville, Portland, Sacramento, and more.

To enroll, visit our Uber Rewards page here (or here, if you already have the Uber app installed).

For every eligible dollar you spent on Uber and Uber Eats in the six months prior to joining Uber Rewards are counted towards your membership level when the program becomes available to you. That means you might just automatically unlock Gold, Platinum or Diamond!