It isn't the swipe they take at their competitors that interests us, take a look at what each station has pulling their sleds:

The front of Fox News' 2011 card--distributed to media journalists including this one--features a cartoon fox leading ABC, NBC and CBS in a sheep-sled race, with the jockeys for MSNBC and CNN watching from the sidelines. (The idea is that Fox News (Sheeple powered), the top-rated cable news network, is so far ahead, it's now competing against the the Big Three networks.)





Is this Fox's way of saying "our sheep are better than your sheep"?



Just goes to show you what the networks really think about their viewers. Very telling in our opinion.



Fox News 2010 Holiday Card: