Nike is known to foster a culture of invention through its innovative and cutting edge design, but their new “Hemp” Dunk Low sneaker is a walking contradiction. The company attempts to personify an image of sustainability and positive social change with a shoe that is both environmentally friendly green and slaughterhouse red.

Their mission is clear, to bring inspiration and innovation to every athlete in the world, even at the cost of another beings life – the leather Swoosh represents an animals noose.

Nike also states that “if you have a body, you are an athlete.” In this case, if you are an animal and have a body, you are a commemorative stitching for a special occasion. That special occasion is a slaughterhouse. Talk about ‘cutting edge’ design…

They claim to “create products, services and experiences for today’s athlete while solving problems for the next generation.” How exactly does slaughtering animals for a vain leather fashion statement solve problems for the next generation? Or for next cow in line?

“With every pair of leather shoes that you buy, you sentence an animal to a lifetime of suffering. Instead, you can choose from hundreds of styles of nonleather shoes, clothing, belts, bags, and wallets. Check out PETA’s cruelty-free clothing guide for great tips on where to find fashionable yet compassionate clothing. Fashion should be fun, not fatal!” ~ PETA

Don’t buy the hype, boycott the Nike hemp and cowhide sneaker hypocrisy.