Norwich City are delighted to announce a new three-year sponsorship deal with award-winning mobile gaming and sports-betting operator LeoVegas.

LeoVegas will become the Club’s Principal Partner for the next three seasons from July 1 2017, with their logo featuring on all adult Errea shirts and match-day training wear, as well as having a strong in-stadia presence at Carrow Road.

Since being founded in 2012, LeoVegas have seen considerable growth in the mobile gaming sector, establishing their position as a market leader which has been recognised by a string of industry awards. They added a sports-betting product in 2016, and have sponsorship ties in sport with Brentford Football Club and Leicester Tigers. Celebrity comedian Johnny Vegas is also their ambassador in the UK and features in their TV advertising campaigns.

Managing Director Steve Stone said: “We are delighted to welcome LeoVegas as our Principal Partner for the next three seasons, and as such they are making a vital commitment to Norwich City.

“It has been a positive summer for the Club commercially, and this lucrative partnership with LeoVegas will generate vital income into Norwich City. We very much look forward to working with them for the next three seasons.”

Jon Sinclair, Head of LeoVegas UK, said: “We’re very excited to be partnering with Norwich City, and this is a deal that cements LeoVegas’ presence in UK sport. We’re delighted to be working alongside the Canaries at the start of an exciting new era both on and off the pitch, and can’t wait for the new season to get started.

“After being recognised as the King of Mobile Casino, we wanted to recreate this passion for sports and launched a super-fast seamless mobile betting app built for the mobile generation.

“At LeoVegas we pride ourselves on our commitment to responsible gaming and will be working closely with the Club throughout our partnership to ensure this continues.”

The Norwich City Errea 2017-18 home kit will be available to purchase from Saturday July 1 online or from Canaries Official outlets at Carrow Road, Chapelfield and Castle Mall.