The Federal Communications Commission is adopting a hard-sell strategy for next year's spectrum incentive auction in an effort to entice reluctant broadcasters to participate.

At the auction, TV stations will take bids to sell their airwaves and either go out of business or be relocated to a new channel. The FCC will then auction the spectrum to wireless carriers to meet the exploding demand for mobile broadband. Observers have called the auction the most complex undertaking attempted by the FCC recently.

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