Run The Jewels

Backstage Pass gives you exclusive on-line access to hip-hop big boys, Run The Jewels. This interactive video gives you the best spots at their sell-out London gig and the chance to hang out with the guys back stage.

Inside Story

Clare Tavernor is the Director & Producer of Backstage Pass: Run The Jewels.

What is Backstage Pass?

Backstage Pass allows the viewer exclusive access to their favourite artists in the way they choose. You can decide which band member you want to speak to, where you want to hang out, even where to watch the gig (this means you can be right at the front without getting crushed or sweaty!)

Sounds like my kind of gig.

Not only is this a true-to-life interactive documentary, it is also has added CATS (that's what the internet is for yes?). If you are already a fan of the band you will know why we have built in this feature. If you aren't, you will have to watch the film to find out… you can choose to give Run The Jewels the heads of cats while they tell you all about their new project Meow the Jewels. You can even give them cat heads while they perform.

So who are Run The Jewels?

They are hip-hop supremos, El-P and Killer Mike. You can find out more about them by watching and interacting with the video.

Why did you make it?

We wanted the viewers to be the ones who call the shots and give them the opportunity to spend time with their favourite artists in the way they choose. No middlemen and no presenters.

I hope we have created an interactive film that gets the viewer as close as possible to the band without it losing the sense of it being a documentary. For it not to be too stage managed, but for it to still look slick and work brilliantly.

So how did you make it?

It was shot in one day on 12/12/14 on the C300 using a Movi rig. It was edited in 2 weeks at an external post facility using Avid. The illustrations were made by Victoria Ford and for the UX design we collaborated with the digital agency 100 Shapes and then it was all put together using Interlude technology to make the interactive video.