We activate emotions. We create psychological triggers, make content ideas more sticky, and activate key emotions that cause people to take action. To reach more people, we target more emotions. We embed our story ideas and campaign content with “social currency,” so that someone can share it to seem better, smarter, kinder, or “in the know.” It's viral PR, and no one is better at it than we are.

To make an idea go viral, first make it simple, surprising, and significant.

We seed stories. At PR Hacker, we've learned to leverage the "viral circle" — the symbiotic relationship between mass media and social media. We seed stories strategically in sequence with viral websites, subject influencers, and cool hunters — the types of first-mover news sources that are tracked and followed by traditional mass media outlets.