Penzey certainly thinks so, and has tried to get buy-in from other CEOs. In a Facebook post, he implored his fellow CEOs to join him in sharing their political values. “If, as a company, you have values, now is the time to share them. You may well lose a chunk of your AM radio-listening customers, but if you really are honest and sincere, don’t be surprised to see your promotions suddenly, finally, find active engagement with the Millennial generation,” Penzey wrote.