The popular game Cards Against Humanity (CAH) collected $71,000 (£42,2000) after asking people to pay them $5 on Black Friday, for nothing in return.

CAH, which calls itself "a party game for horrible people" had a message on its website stating: "This Black Friday Only! Give Cards Against humanity $5."

Below, was a box to tick stating: "I understand I am paying Cards Against Humanity $5 and receiving nothing in return."

The company tweeted: “On Black Friday, everybody is selling something. We’re the only company to offer the superior Black Friday experience of buying nothing.

"The greatest Black Friday gift of all is buying nothing. We’re offering that for the rock-bottom price of $5. How can you afford NOT to seize this incredible opportunity?"

Before switching back to its normal site at midnight local time, the tally had reached $71,080 in sales.

On the website, the company explained "11,248 people gave us $5, and 1,199 people gave us more than $5. One enthusiastic fan gave us $100. In the end we made a windfall profit of $71,145.

"There’s been a lot of speculation about how we would spend the money from Black Friday, and we’re happy to announce that this time, we kept it all."

Below the statement is a list of items that each CAH team member has supposedly bought. However, it is more likely this is another satirical ploy and the money will be donated to charity as in previous years.

The idea, which was aimed at the company's clientele, did so well that some "customers" carried on the charade and tweeted about their Black Friday “delivery”.

This is not the first time the company has done something out of the ordinary on Black Friday. Previous years have seen just as creative business strategies.

In 2013, instead of reducing the price for the product, CAH increased it by $5 on Black Friday. The company made it very clear that they were doing this for Black Friday only. Apparently it saw sales spike.