In June, John Donovan, AT&T Communications CEO said their AT&T TV service would “radically reshape what your concept of television is.” This week, the company finally unveiled the service, which was thought to be a streaming version of their DIRECTV service — a fat bundle addressing the market of those who wanted DIRECTV, but couldn’t get the service because there was no line of sight.

What they unveiled though was everything that people hate about cable and satellite companies — hidden fees, contracts, teaser pricing, channels they don’t need — with the similar bundle that you would get with a $50 Live TV Streaming Service.

In fact, the entry-level Entertainment bundle is almost identical to the $35/month Live a Little package they launched under the DIRECTV NOW brand in 2016 — but this starts at $60 a month and increases to $93 in the second year.

Unlike DIRECTV, they don’t have are missing a number of local channels and Regional Sports Networks. In one of their launch markets, Odessa, TX — they offer NBC (KWES), CBS (KOSA), & FOX (KPEJ), but not The CW (KCWO), MyNetworkTV, Univision (KUPB), or Independents (KWWT, KMLM) — which are available on DIRECTV.

Even stranger, they don’t offer AT&T SportsNet Southwest which is also available on DIRECTV, but not AT&T TV — talk about corporate synergies!

And one of the biggest allures of DIRECTV is NFL Sunday Ticket, which is usually included for new customers. Unfortunately, it’s not available with AT&T TV. You could subscribe to SundayTicket.TV ($400 per season), but it is only available to apartment dwellers and students — and doesn’t require an AT&T account.

Unlike DIRECTV, which will suffer the occasional outage from storms, the service is powered by the same “high-quality” experience as their existing DIRECTV NOW streaming service which has historically been one of the least reliable Live TV Streaming Services.

So the question is — who is AT&T fooling?

They charging similar pricing to their satellite DIRECTV service, but they no longer have to send someone to hook up your satellite and install set-top boxes. AT&T isn’t passing on the benefit to the consumer, so they’re hoping that some people sign-up for this instead of a Live TV Streaming Service — like their own AT&T TV NOW?

While their own “skinny bundle”, formerly known as DIRECTV NOW, is missing channels from A+E, AMC, & Discovery — it includes HBO ($15 value), and has 23 of the Top 35 Cable Channels. But unlike, AT&T TV, it doesn’t have a two-year contract, and won’t automatically jump in the second year.

AT&T TV NOW PLUS Plan vs. AT&T TV ‘Entertainment’ Plan

Differences of Top Channels Between Plans

How about other streaming services?

But when you compare AT&T TV to other Live TV Streaming Services like PlayStation Vue, Hulu Live TV, fuboTV, and YouTube TV — their plans are even more absurd.

PlayStation Vue Core ($55) vs. AT&T TV ‘Xtra’ ($75) Plan

Comparing PlayStation Vue Core ($55) to AT&T TV Xtra ($80 —> $124 in second year), you lose channels from A+E and Viacom, but you get NFL Network, MLB Network, & NHL Network.

Service Year 1 Year 2 Total PlayStation Vue $660 $660 $1,320 AT&T TV $960 $1,488 $2,448

Over your first two years, you’ll save over $1,000 with PlayStation Vue and $768 every year after that.

Differences of Top Channels Between Plans

Hulu + Live TV ($45) vs. AT&T TV ‘Choice’ ($60) Plan

One of the cheapest streaming options is Hulu Live TV, which comes with locals, regional sports, and 24 Top Cable Channels for just $45 a month.

Service Year 1 Year 2 Total Hulu + Live TV $540 $540 $1,080 AT&T TV $780 $1,320 $2,100

Compared to AT&T TV Choice plan ($65 —> $110 second year), you get AMC & Viacom channels for essentially $1,000 more over 2 years (and $780 every year after that).

Differences of Top Channels Between Plans

fuboTV Family Bundle ($60) vs. AT&T TV ‘Xtra’ ($75) Plan

If you’re willing to forgo ESPN and Disney Channel, you can have the nearly identical channel line-up as fuboTV at $55 a month, or $60 if you want to add a 500 Hour DVR and 3 Simultaneous Streams.

Service Year 1 Year 2 Total fuboTV $720 $720 $1,440 AT&T TV $960 $1,488 $2,448

You’ll also get NFL Network, which AT&T TV doesn’t carry, as well as CBS Sports Network, Fox Sports 2, FXM, FYI, Golf Channel, NBA TV, which require AT&T TV Xtra which goes up to $124 a month after paying $80 in your first year.

And strangely enough, fuboTV carries AT&T SportsNet Southwest in Houston, while AT&T TV doesn’t.

Differences of Top Channels Between Plans

Is AT&T TV Revolutionary?

The most revolutionary part of AT&T TV is that they ship a Android TV streaming box with a remote with channel numbers. Other than that, they’re just trying to fool people to pay $500-$1,000 more a year than they have to when they could just stream live TV with no contracts, no early termination fees, and no regional sports fees.

So who is subscribing to this? If you do want a fat bundle, you’re better off sticking with DIRECTV for now — you’re more likely to get your locals and Regional Sports Network, and a better quality service, at the same price as AT&T TV. And if you aren’t a DIRECTV subscriber, you’re better off keeping your cable plan or switching to a much more affordable Live TV Streaming Service.