What is a design brief?

A design brief, commonly referred to as creative brief, is a document created during the planning stages of a project, which helps collaborating designers and stakeholders come together in understanding the project at hand. Design Brief Example

Why should I use a design brief?

Based on our years of experience at multiple agencies, we have learned that confusion can be avoided when design briefs are used during a project’s infancy. Design briefs keep all team members on the same page.