Fetch By Fetch, is the ultimate perfume for canines. The perfume, or poofume if you will, focuses on dogs favorite scent: butt. The company describes Fetch:

“With the quiet but sensitive fragrance of poo with notes of fresh mowed grass and just a hint of floral it’s the perfect way for them to release their inner bitch.”

Since a dog’s sense of smell is so sensitive they can pick up on the charming fragrance easily but the scent is completely undetectable to humans. The perfume comes in a beautiful 1.8 oz glass bottle and retails for $100. Many of our readers have already made requests for pre-orders and the company predicts demand will be as strong as Fetch is strong smelling.

Matt Anderson, Senior Vice President of Marketing for Fetch By Fetch, said during consumer trials, test market dog owners felt their dogs went crazy for this.

“It’s as if my dog Fuchsia got a new lease on life. She was just more spirited and full of life.”

Consumers can expect Fetch in local retail stores by April 15th according to Anderson. Until then the hot new fragrance is available exclusively at Good Dog Deals.

In the mean time you can check out the commercial filmed by a critically acclaimed French cinematographer and director, which can be seen here: