Sony is putting its weight behind 4K video recording in a huge way this year.

The company announced on Wednesday three new cameras capable of recording 4K video, which are targeted toward the amateur, advanced and professional shooter.

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However, the RX100 IV, RX10 II and A7R II won't shake up the camera world with dazzling new designs, as they look virtually identical to their predecessors. Take a look:

RX100 IV

The Sony RX100 IV looks virtually identical to the RX100 III. Image: Raymond Wong/Mashable

First up is the RX100 IV, the follow-up to the RX100 III, a point-and-shoot camera that blew me away last year. (I loved it so much I bought one after I reviewed it.)

The tiny little camera has a 20.1-megapixel sensor, a revamped 1-inch Exmor RS CMOS sensor with a Zeiss Vario-Sonnar 24-70mm f/1.8-2.8 lens, ISO 12,800 and 16 frames per second (fps) continuous shooting, and faster autofocus.

The 3-inch screen isn't a touchscreen, but at least it flips up for selfies.

In addition, everything that made the RX100 III so great is back, including the 2.35 million dot electronic viewfinder, a pop-up flash that can be flipped up for a bounce effect, and built-in Wi-Fi and NFC.

The 4K video recording is the weakest feature of the bunch. While you can record video at 3,840 x 2,160 resolution, the RX100 IV can only record footage in five-minute clips.

Slow-motion video junkies will also appreciate the new 480 fps and 960 fps "super slow motion" mode.

The RX100 IV will be available in July for for $1,000. Pre-orders will start on June 17.

RX10 II

Sony RX10 II Image: Raymond Wong/Mashable

The RX10 II shares much of the same genes (same image sensor and image processor) as the RX100 IV, but obviously has a bigger body and fixed lens with a constant f/2.8 aperture.

The camera has a 20.2-megapixel sensor, 14 fps continuous shooting and an ISO sensitivity of up to 12,800.

The RX10 II does have a leg up in the 4K video-recording department: 29 minutes per video clip at 100 Mbps in the XAVC S codec.

It also can shoot super slow-motion video at up to 960 fps — 40 times slower than what most consumer cameras can do at this time.

The RX10 II will be available this July for $1,300. Pre-orders start on June 17.

Alpha 7R II

Sony's A7R II is the company's holy grail $3,200 full-frame 4K video recording mirrorless camera. Image: Raymond Wong/Mashable

On the high end of the Sony camera spectrum is the A7R II, a full-frame mirrorless camera with the best 4K video recording of the bunch.

This bad boy shoots with a whopping 42.4 megapixels, Sony's highly touted BionzX image processor, five-axis image stabilization, ISO that goes as high as 102,400 and a whole slew of features that professional videographers would love.

Sony says the camera is 3.5x faster than A7R.

The magnesium-bodied camera will cost an arm and a leg when it comes out this August, though: $3,200 for the body only.