But most interesting, for our purposes, is this habit of sharing without clicking — a habit that, when you think about it, explains so much of the oft-demoralizing cesspool that is internet culture. Among the many phenomena we'd tentatively attribute, in large part, to the trend: the rise of sharebait (nee clickbait) and the general BuzzFeedification of traditional media; the internet hoax-industrial complex, which only seems to be growing stronger; and the utter lack of intelligent online discourse around any remotely complicated, controversial topic.