A video posted by Parley for the Oceans (@parley.tv) on Jun 7, 2016 at 7:30am PDT

More exciting than the limited-edition shoe is the promise of a bonafide commercial product coming soon. Adidas says it'll be a world's first, integrating Parley Ocean Plastic into one of its "top footwear franchises" in the second half of this year. That release is apparently possible due to the inroads Adidas and Parley have made in turning ocean plastics into "technical yarn fibres" that can easily be integrated into products.

The new shoe will be one of an ongoing series of changes Adidas has made in an attempt to be friendlier to the environment. It's already announced it'll stop handing out plastic bags in its stores and end the use of microbeads in products like shower gels.

If you're interested in trying to snag a pair of Adidas x Parleys, the competition will run through to July 31st on Parley and Adidas' various social media channels, where the rules will be shared in due course.