Today The Hub released a new study looking at how Americans view TV. According to this study 45% of American TV viewing is now happening online. This is the first time ever that traditional pay-TV services like cable TV and streaming options like Netflix are now in a statistical tie for American viewership.

“With its low monthly price point and proposed variety of content, it’s not surprising that consumers in Disney+’s crosshairs—households with kids and Netflix subscribers—see it as offering strong value for the money,” said Peter Fondulas, principal at Hub and co-author of the study. “Whether its value proposition is strong enough to make Disney+ viewers’ first stop for TV is of course yet to be seen. But by bundling Disney+ with Hulu and ESPN+, the combined package stands to tick off many of the boxes consumers consider must-haves for a default service.”

According to this study, only one-third of TV viewers say the first place they looking for something to watch is traditional pay-TV services like cable TV. Over the last three years, cable TV has seen a 14% drop in where Americans go to get their TV. This is also the lowest level ever recorded by this survey.

Do you primarily stream your content now? Did that happen before or after you cut the cord? Leave us a comment and let us know how you watch TV.

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