The latest subject of the internet's affection is "Karen," the unnamed woman in the reveal trailer for Nintendo's newest console, the Nintendo Switch. She's the one playing that mysterious new 3-D Mario game — only to be rudely interrupted by her friends for a social gathering on the rooftop of the building across the street.

You know, this woman...

...who then proceeds to show her friends all the fun she's having with her new Nintendo Switch:

According to Polygon, it all started with this post from Tumblr user joematar, who first named Karen. Joematar characterized her as someone who annoys the hell out of her friends by always forcing them to play video games with her.

The caption reads, "Oh shit, Karen brought her stupid Nintendo thing to the party again. We're DRINKING, Karen. We're having CONVERSATIONS." Nintendo/joematar tumblr

Nintendo Switch subreddit moderators implemented a temporary ban on Karen posts

Apparently, this post sparked a whole slew of Karen memes, including the expected amount of "Same" and "I am Karen"-type posts. Karen memes became so popular on the Nintendo Switch subreddit that moderators had to implement a ban on all Karen content, which they dubbed the "Temporary Karen Rule." On a post pinned to the top of the subreddit that outlines the forum's rules, you'll find the following text:

Temporary Karen Rule

On said subreddit, you'll find a whole spectrum of Karen content, some of which is genuinely pretty funny:

In case you didn't know, "Karen" is the name of Plankton's computer wife in 'Spongebob Squarepants' who analyzes the compositions of random objects. Carry on. Reddit

And, some of which is a bit puzzling:

The Karen subreddit has lots of thoughts about her jewelry choices. Can't we just let this poor woman live? Reddit

We may have gone too far down the rabbit hole with this Karen thing. Anyway, stay tuned to Mic for all the latest Karen memes, I guess?