Marcus Mariota is promoting the popular Beats by Dre headphones with a little touch of home.

The former Oregon quarterback’s family and friends star in a touching ad about the likely first round draft pick in a place where he often draws his inspiration and weaves into many of his public speeches.

The ad goes through Mariota’s hometown, Honolulu, and his high school where he trains in the gym — a similar touch that LeBron James had in his return-to-Cleveland Beats by Dre commercial.