Atlanta didn’t land Amazon’s second north American headquarters, but it did make a cool HQ2 pitch video.

At a little over two minutes, it’s a montage of images showing Atlanta’s journey from post-Civil War devastation, emergence as an economic engine and cradle of the Civil Rights Movement, which produced one of the world’s most powerful voices against racial discrimination, Martin Luther King Jr.

“Atlanta is a phoenix, from a city that literally rose from the ashes to a city that changed the course of our great nation. That’s part of our DNA,” says the video’s narrator, as Ray Charles’ “Georgia On My Mind” plays in the background.