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Have your hands full making dinner but itching to sell some stocks at the same time? Now you can ask Alexa to do it for you.




TD Ameritrade clients can now “trade through voice command after clearing numerous security steps, including a PIN and two-factor authentication,” reports Marketwatch. Each trade will cost TD’s standard fee of $6.95, and you’ll choose “the company, number of shares and whether he or she wants to make a market or limit order.”

Earlier in the year, TD announced customers would be able to trade via Twitter—now they just need to use a voice command.


But that doesn’t mean you should. Financial firms are trying to make it cheaper and more seamless to trade more often, but it’s still costly, and if there’s ever a situation in which you can’t take the time to fire up your computer to make a trade, you probably want to rethink whether you should do it. If you see stocks are tanking, the last thing you want to do is fire up Alexa and sell, sell, SELL.

“Convenience is great, until it isn’t,”Ashley Foster, a financial adviser at Nxt: Gen Financial Planning in Houston, Texas, told Marketwatch. “Selling or buying based off emotion can have big consequences for an investor. The extra convenience can turn into a costly mistake,.”

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Investors will also be able to get market updates and learn financial lessons. As with anything when it comes to investing, you want to formulate a plan and stick to it, even when the market’s on a roller coaster ride. Let Alexa help with recipes and workouts, not your investments.