Red Lobster might want to leave the marketing to Queen Bey.

During this year's Super Bowl Halftime Show, Beyoncé performed her single "Formation." The song strongly affirms Southern black culture and includes a lyric about taking a lover who performs well in bed to Red Lobster.

In the wake of Beyoncé's Super Bowl performance, sales for the restaurant spiked 33 percent over the year before.

Red Lobster's marketing team, understandably, tried to capitalize on the mention. The company launched a contest asking customers to share a "Lobsterworthy moment" on social media including the hashtag "#LobsterworthyContest" for a chance to win a "custom-designed #LobsterworthyContest experience event" worth $2,500.

Here's the problem: According to "Formation," the song that launched Red Lobster's marketing renaissance, being "Lobsterworthy" might imply being good in the sack.

An even bigger problem? Red Lobster just tweeted a picture of a little girl, and said she "earns her visits" to the restaurant.

People are starting to put two and two together.



@redlobster Beyoncé stated very clearly what earns someone a trip to Red Lobster. Delete this. — rashannaUPDATES (@kyle_eckert) March 31, 2016