In an effort to adhere to its ever-growing popularity (last year’s edition sold out in just six days), the Coachella Valley Music and Arts Festival will hold its 2012 installment over two weekends (April 13-15 AND April 20-22) at the Empire Polo Grounds in Indio, California. According to an issued statement, organizers will attempt to produce two identical festival weekends featuring the same lineup.

“We know many of you were unable to attend this year’s festival because passes sold out much sooner than anticipated. We were truly surprised by the overwhelming response and remain honored by your passion and enthusiasm. We also know some of you purchased through non legitimate sources and were inconvenienced, gouged or totally scammed. We hope that these changes will give everyone the opportunity to purchase directly from Coachella.com,” the festival noted on its website.

Passes go on sale beginning this Friday, June 3rd, 2011, at 10am until the following Friday June 10th, 2011, at 10pm. This advance sale will be the only opportunity to take advantage of the Coachella Payment Plan. Passes will be available through a payment plan of 10% down and 8 equal monthly payments OR by payment in full. The price of three-day passes remains at $269 plus fees for the sixth consecutive year.