Nordstrom Dumping Ivanka Trump Brand

The retailer is severing its relationship with the first daughter's namesake brand.

The Seattle-based Nordstrom department-store chain has confirmed that effective fall 2017 it is cooling its relationship with the brand the first daughter founded in 2007.

A Nordstrom spokesperson tells THR: "We've said all along we make buying decisions based on performance. We’ve got thousands of brands — more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business. Each year we cut about 10 percent and refresh our assortment with about the same amount. In this case, based on the brand’s performance we’ve decided not to buy it for this season."

A unnamed source from Ivanka's brand said Nordstrom has bought spring 2017 apparel, which is "in the process of being allocated to physical stores," but would not comment on the prospects for fall 2017 apparel. Retailers are currently at market buying for the fall 2017 season.

The source stated, "As background, the strong relationship between Nordstrom and the Ivanka Trump brand was instrumental in the evolution of the brand when it was one category and the brand has since expanded to multiple categories."

It's unclear whether the #GrabYourWallet movement, which encouraged shoppers to boycott the Ivanka Trump brand and continued to encourage shoppers to boycott any Trump-affiliated products, had anything to do with the development.

In other Ivanka news, Pro Publica reported Thursday that the first daughter is still "listed in New York state business filings as the chief executive officer of her eponymous jewelry companies in Florida and New York." Although she previously included links to ivankatrump.com on her personal Instagram and Facebook pages, they have since been removed, according to the independent non-profit newsroom.

In response, Alan Garten, the Trump Organization’s chief legal officer, told ProPublica late in the day that Ivanka Trump has signed all necessary paperwork to resign from her companies and that the filings are in the process of being updated with various states or are being sent. “Effective tomorrow, everything will be done,” he said.

The brand developments come on the heels of Ivanka, the person, getting criticized online for posting a date-night photo while dozens of refugees from Syria, Iraq and other banned countries were being detained at U.S. airports.

On Thursday and Friday, Nordstrom replied to users questioning the decision, reiterating that it was not political and that they decided not to buy the brand this season based on its sales performance.

Very disappointed @nordstrom is dropping the Ivanka Trumo brand. Politics shouldn't interfere with good products. — Candace Cameron Bure (@candacecbure) February 3, 2017

See some of the replies here.

@jrs1956 It’s not a political decision for us. We decided not to buy the brand for this season based on it's sales performance. — Nordstrom (@Nordstrom) February 3, 2017

@tiiffmichelle We make all of our buying decisions season by season. — Nordstrom (@Nordstrom) February 3, 2017

@Evrynameisgone Based on sales performance we have decided not to buy it for this season. — Nordstrom (@Nordstrom) February 3, 2017