

Like everyone else with a Netflix subscription, we’ve been bingeing on Narcos. And while watching crazy Pablo Escobar pile up and bury money in Colombia is great entertainment, we got pretty curious about where that money was ultimately coming from. In 1979, with one in ten adults using drugs on a regular basis, the American consumer was on fire, pumping an estimated $420 Million per week into Pablo’s pockets. With almost everyone using, needing to distinguish oneself from the next person blowing snow became a status move and the paraphernalia market boomed. Here, we look at some of the advertising from the coke era between 1976 and 1981. Times, they have changed.