The Korean Business Research Institute has announced this month’s brand reputation rankings for female advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from October 23 to November 24. The Korean Business Research Institute evaluated the participation, interaction, and community indexes of 50 female advertisement models in order to calculate each star’s total brand reputation index for November.

Trot singer Hong Jin Young topped this month’s rankings with a brand reputation index of 836,532. High-ranking phrases in her keyword analysis included “enjoy,” “like,” and “does a good job,” while her highest-ranking related terms included “sister,” family,” and “Thumb Up.” Hong Jin Young’s positivity-negativity analysis also revealed a score of 83.14 percent positive reactions.

IU took second place for November with a brand reputation index of 771,017, marking a 18.30 percent increase in her score since last month.

Meanwhile, actress Seo Hyun Jin shot up to third place after seeing a staggering 320.89 percent increase in her score since October. The star’s total brand reputation index for November came out to 675,193.

Red Velvet’s Irene and Jessi rounded out the top five this month at fourth and fifth places respectively.

Check out the top 30 for November below!

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