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For the past three years, our existing Tokyo Smoke stores have been holding education sessions on the responsible consumption of cannabis. Our community involvement has extended to events focused on health and wellness for women as well fitness sessions with running and yoga clubs. In other words, we have worked hard to be more than just a retailer, but to be part of the communities in which we operate.

We simply must do this in a competitive marketplace where consumers are free to choose which stores they go into, which products they associate with, and how they choose to purchase cannabis, if at all. Brands drive all of our purchasing decisions. Cannabis will be no different.

This type of competition for consumers will ensure that retailers offer the best in-class consumer experience or they simply will not have customers. Just like some consumers of alcohol can choose the LCBO, the private sector Beer Store, or national retailers like grocery stores to purchase their libations, so too will consumers be able to choose where to purchase their cannabis in Ontario.

The private sector will be heavily regulated here, just like it is in other provinces.

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As a retailer, we have multiple regulators from the federal production subject to Health Canada standards and quality control, to provincial rules which differ by province, to government-run wholesalers that we must by our product from, on down to alcohol and cannabis licensing agents which decide who can sell and how, and then to each municipality that will determine who, where, and how cannabis retailers can operate their business.