“That kind of data takes time to collect and a huge buy-in from the club. Nutrition is marginal gains. Players can coast by without thinking about nutrition – I’ve seen that – but they’re missing out in particular on maybe five to 10 per cent, particularly at a time where a game could be won or lost in the last 10 minutes.

“A lot of clubs have now gone into creating food stations – protein stations, hydration stations, etc. Psychologically, when you’re hungry you will pile on your plate more of what you see first. A day before a game you will see more carbs available.”

But why would you ban eggs? “Broadly, research suggests protein and fat takes a lot of time digest and you don’t want too much volume in a player before a match day,” Munson said. “It’s about educating players as to the decisions they take ahead of games. Mona is currently working with the first team but beyond that she will be going down the academy route.”