Ashley May

USA TODAY

Most dads today have a totally different approach to parenting than their fathers.

They are highly involved in their children's lives and think the media portrays them all wrong — often as disconnected and incompetent, according to a 2014 report by Dove Men+Care.

Tuesday, Dove Baby launched its #RealDads campaign to combat that traditional image. Dove's latest video features dads sporting baby carries, giving bottles, bathing babies, encouraging tummy time and having fun with their children.

This comes on the heels of Baby Dove’s Real Moms campaign, which said “there’s no one right way to do it all.”

A Pew Research Center study released in March showed 69% of Americans say dads need paid paternity leave. But, there's still a stigma about stay-at-home dads. Pew data from 2014 shows more than half of Americans think a child is better off with a mom at home as opposed to in the workforce and just 8% say a child is better with a stay-at-home father.

Some celebrity dads, including Ryan Reynolds, have been candid about an all-in approach to parenting. During an appearance on Late Night with Seth Meyers, Reynolds talked about getting up in the middle of the night to change diapers.

He’s not the only celebrity dad on diaper duty. Dwayne Johnson has said in the past “when #2 happens with my baby girl.. I’m the #1 man for the job.”

But, being a caregiver goes far beyond late nights and cleaning messes. More modern dads know that as the number of stay-at-home dads has nearly doubled since 1989, according to Pew.

The National At-Home Dad Network says "we believe that a man’s position as an 'at-home dad' is best defined by his role as a caregiver, rather than by his employment or income status."

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