“There’s no shortage of disabled people to take the place of spokesperson in these adverts and show society that yes, they exist and they deserve as much space in the media as us,” said Natália Belizario on the feminist website Lado M.

“No, we are not all Paralympians. We still do not understand the reality of people with disabilities.

“We can all be supporters of the Paralympic movement, but it is always good to remember that the role, more than ever, is not ours.”

The campaign was launched as it emerged that only 20 per cent of tickets for the Paralympics have been sold despite a sharp increase in sales since the Olympics closing ceremony on Sunday.