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“We are taking action to condemn this image and its publication and are committed to recovering and destroying the decals we distributed,” X-Site’s statement read.

“Management accepts full responsibility and, effective immediately, has made organizational changes to reflect this.”

A call to Doug Sparrow, who was listed as X-Site’s general manager last week, went straight to voice mail and he did not immediately respond to a message seeking further clarification. X-Site’s 24-hour dispatch number was directed to Sparrow’s voice mail. An email to Sparrow was not immediately returned.

Photo by Geoff Caddick / AFP

Michelle Narang of Rocky Mountain House, Alta., said last week that a friend sent her a picture of the decal and told her they were being handed out at job sites.

She said the image was so jarring and hurtful that she cried.

Narang said she called Sparrow on Wednesday and he told her he was aware of the stickers being distributed and that he stood by them. Narang said Sparrow told her: “She is not a child. She is 17.”

Sparrow later denied responsibility in an interview with Calgary radio station CFFR.

“It’s not from X-Site or any employee. Someone has done this. That’s all I know,” he told the radio station.

X-Site’s statement does not make clear who made the decals, whose decision it was to hand them out and what the “organizational changes” entail.