Newegg will be the Presenting Partner and Official Online Technology Retail Partner of Counter Logic Gaming’s North America League of Legends Championship Series Team

Newegg will enable professional esports players to game with the brands and products of their choosing

New York, NY, January 16, 2020 – Counter Logic Gaming (CLG), a top-tier North American esports organization, and Newegg, the leading tech-focused e-retailer in North America, have announced an expanded marketing partnership that names Newegg the new Presenting Partner and Official Online Technology Retail Partner for CLG’s North America League of Legends Championship Series Team. The partnership includes premier brand integration for Newegg on all CLG team jerseys, including League of Legends and Fortnite, and throughout CLG’s Performance Center and CLG’s digital platforms.

In this transformative partnership, CLG players will have the opportunity to train with the gaming PCs, monitors and peripherals of their choosing through Newegg’s extensive portfolio of consumer electronics and gaming products already offered to their millions of customers. This approach will allow CLG players an unlimited choice in the gear they train with and enable them to be at the top of their game. In addition, CLG will feature Newegg branding on customized limited-edition jerseys to be worn by League of Legends teams during a league match.

“When our partnership with Newegg first began, we wanted to build programs together that were mutually beneficial and we couldn’t be happier that Newegg has seen the value of our partnership and decided to expand its affiliation with CLG to our League of Legends franchise.” said Dan Fleeter, COO, Counter Logic Gaming. “The expansion of this partnership allows each player to choose the exact equipment they believe will provide the best opportunity to succeed and we see this as a gamechanger for the industry. CLG is committed to ensuring the strength of our organization benefits our partners in measurable ways – and we look forward to continuing to work with Newegg on initiatives that support our businesses well into the future.”

“Strengthening our collaboration with CLG gives Newegg the opportunity to become even more entrenched in the esports movement, connecting with an enthusiastic fan base that aligns particularly well with our customer base,” said Andrew Choi, Senior Brand Manager at Newegg. “We’re excited to make the latest gaming tech available to CLG’s players, and we look forward to another year of bringing spirited esports competition to fans across the globe.”

As part of the partnership, Newegg will be the presenting partner for all CLG Red Broadcasts, one of the most successful all-female CS:GO teams in esports, and will set up activation areas at a variety of community events CLG holds throughout the year where fans will have the ability to test and evaluate products sold on Newegg. Fans can also visit www.newegg.com/CLG to shop Newegg’s extensive assortment of the latest gaming gear.