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The gotcha is that the subject is seated alongside a number of other people looking at the diagram - seemingly other subjects, actually confederates of the experimenter. The other "subjects" in the experiment, one after the other, say that line C seems to be the same size as X. The real subject is seated next-to-last. How many people, placed in this situation, would say "C" - giving an obviously incorrect answer that agrees with the unanimous answer of the other subjects? What do you think the percentage would be?

Three-quarters of the subjects in Asch's experiment gave a "conforming" answer at least once. A third of the subjects conformed more than half the time. [Note: This is the end of the quote -- Op Ed News' software automatically undoes the indented formatting.]