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Senator Pauline Hanson has hit out at the Black Friday frenzy gripping the country’s online shoppers today.

The firebrand One Nation leader from Ipswich blasted the naming of the day today in an emotional speech.

Black Friday originated in the US as a few decades ago, and the shopping sale has recently caught on in Australia, with many online and shopfront retailers offering sales on their goods.

The recent popularity of the Black Friday sale, however, has angered Hanson and prompted her to call for a name change.

Hanson explained exclusively to The Advocate today that she finds the term Black Friday offensive, and would like the country change the shopping sale to “It’s Okay To Be White Friday Sale.”

“It’s just another example of political correctness gone wrong,” said an irate Hanson today.

“We, as a country, need to get on the front foot and make an effort to combat anti-white racism and prejudice.”

“And we need to do that by pushing back against things like the Black Friday Sale. There would be nothing wrong with calling it White Friday, or It’s Okay To Be White Friday sale.”

Hanson told us that she would be filing a motion in Parliment during the next sitting, calling for an official change to the name of the sale.

If you aren’t like Pauline Hanson, and you enjoy a Black Friday sale, well Betoota Outfitters are doing 25% off everything storewide when you use the code BLACK at the checkout. Head through to the shop and have a look.