On bus shelters and social media sites starting Wednesday, a provocative advertising campaign will begin rolling out to promote a new type of insurance — one that protects against different varieties of gun violence.

The insurance would cover things like accidental or unintentional shootings, mass shootings, and gang- and domestic violence-related gun violence.

But those interested in getting this insurance — if there are any — may be disappointed.

The phone numbers and website information actually leads to a campaign — called “Actions Speak Louder Than Guns ” — supporting universal background checks for gun purchases at the federal level, and state legislation to provide funding for to fight local gang-related gun violence.

Steven Bash, an El Camino Real Charter High School student who was part of a youth team that hatched up the “Mad Men”-style advertising campaign, admits it is a “publicity stunt” — but a needed one to jolt his high school peers and adults into action.

“I feel terrible that it’s come to this,” the 17-year-old said, adding that the idea of gun violence insurance is “something that should never have to be a real thing.”

Bash said that many of his fellow classmates care about the issue of gun violence, but there is not enough action being taken by both his peers and adults to reduce the availability of guns.

Bash is part of a youth council put together by Mayor Eric Garcetti to take part in a campaign to get laws passed to limit the availability of guns. The council includes high school students from South Los Angeles, the Harbor area, and throughout the San Fernando Valley.

For Angela Saha, a senior at Van Nuys High School, the idea of gun violence insurance may not be all that far from a reality in which students participate in active shooter drills and bullet proof backpacks are being sold. But things should not be that way, she said.

With the advertising campaign, Saha said they are hoping that “there is no need for this preparation ever.”

“No matter how prepared you are you can’t tell students to prepare to die because of someone not being able to control their wanting to shoot or take a life basically,” she said.

And they are not stopping at just an advertising campaign. Saha and Bash both are now hoping to create more awareness around legislation that would reduce gun violence, and they are looking to inspire others to back them up through future events.

Saha is actively involved in creating events that bring several schools together, and to get students to become voters once they become 18. Bash previously worked to raise awareness about anti-gun violence legislation, gathering up classmates to observe the 19th year anniversary of the Columbine mass shooting.

“We’re trying to be the example that others should follow,” Saha said. “(For) people who have power, they should also be following our footsteps to see not only the statistics of how a child loses their life to gun violence, but also not only just giving prayers and condolences, but actually making laws and legislation.”