Mapping Ad Products to Pre­-booking Activities

There’s a lot of places to run ads. We didn’t want to just be another one.

We wanted to understand how advertising impacts travelers. As you can imagine, setting out a course for comprehension is quite a departure from just trying to find smart placements.

We reverse engineered the pre-booking activities consumers exhibit leading right up to a purchase and isolated the behaviors where advertising can be presented. Then we poured over every type of digital media available and strategically selected an ad product that maps to those consumer behaviors.

Stroke of brilliance? Maybe. Effective? Definitely.