The Korean Business Research Institute has published a comprehensive new list of brand reputation rankings for Korean celebrities!

The rankings were determined through an analysis of the media coverage, consumer participation, interaction, and community indexes of 100 popular Korean stars using big data collected from August 28 to September 29.

Variety show stars, drama actors, movie stars, singers, idol groups, comedians, and athletes were all included in the rankings.

BTS topped the list with a brand reputation index of 26,319,077 for the month—nearly twice the index of soccer star Son Heung Min, who took second place with a score of 13,235,000.

BLACKPINK came in third with a brand reputation index of 9,961,932, while Wanna One followed close behind with an index of 8,700,592. Red Velvet rounded out the top five for the month with a brand reputation index of 6,960,559.

Check out the top 30 below!

Source (1)