When Jamie and Abigail Forsyth started a café business in Melbourne in 1998, disposable cups were entering the public landscape; the signifier of a busy professional life and a vibrant independent coffee scene.

As the business grew, so did their concerns about the volume of packaging being consumed, particularly disposable cups; lined with polyethylene, they were non-recyclable.

In 2007, following unsuccessful trials of existing reusable cups, they decided to design and make their own – a barista standard reusable cup for people to enjoy better coffee on the go.

They took a huge gamble that usability, sustainable manufacturing practice and design aesthetics could drive behaviour change and make a difference to how people think about convenience culture.