“Our first connection with Massey was when we created a beer, The Steam Belle, to use as a vehicle for donations in the month of October for breast cancer research, in memory of a friend who succumbed to breast cancer at 27,” said Steam Bell partner Brittany Cooper.

Abbey Withrow, president-elect of the Massey Alliance, a group of young professionals who raise awareness and funds for the cancer center, thought more was possible. “We saw potential for an even stronger partnership that would last more than one month,” Withrow said.

Massey was heavily involved in the creation of Alliance Ale, Cooper said.

“We started by deciding to use a saison — as the base style (it) is very approachable. From that point, the Massey Alliance board and members of the Massey development team tasted a variety of options and settled on rose hips and pink peppercorns with a light touch of honey,” Cooper said. “The result is a floral saison with light pepper notes that complement the sweetness of the honey.”

Withrow looks forward to the brew’s rollout March 25 during Richmond Brunch Weekend. “At this time, we have over 22 restaurants committed and are hopeful for more. The more restaurants willing to serve it, the more money back to Massey,” Withrow said.