Like many craft beer fans, Bob Lesher has a beard. A big one.

The bearded brain behind The Artful Pint has combined his love of beer and beards into the Beerded Beard Co, a new line of hop-infused beard balms.

“A beard balm is essentially a leave-in beard conditioner often containing one or more base oils, some fancy-schmancy add-ins and some fragrances,” said Lesher. “It’s meant to make one’s beard look all clean, lively and under control. It makes the beard softer and less frizzed out, too, which is always a good thing.”

After much research and many rounds of formulation, he developed Lesher’s Beerd Balm, which he claims is the world’s first and only hop-infused beard balm. In addition to hops, the balm contains grapeseed oil, shea butter, coconut oil, pumpkin seed oil, argan oil, beeswax and vitamin E.

The beer’d beard balm is currently available in Citra, Cascade, Columbus, Centennial, Fuggle, Saaz and Tettnang hop varieties.

“Not all hops make great candidates for Lesher’s Beerd Balm, just those that have the best aroma qualities,” said Lesher. “I personally love the big American hops that are found in IPAs and pale ales like Centennial and Citra. I brought in the more subtle European hops for people that might want something not so in-your-face.”

Lesher is working on a Lesher’s Beerd Oil formulation which he plans to launch in a few months. In the meantime, the beerd balm is available for $15.99 on Etsy