Glenn Beck opened his show today by arguing that a key difference between conservatives and progressives is that conservatives make their case using facts, whereas progressives make their case using stories. Progressives, Beck claimed, always win because emotional stories are more powerful than facts for many people.

Conservatives, he argued, must take this lesson to heart and learn to present their views using effective storytelling if they are to have any chance of turning America around and pointed to the Christian film “God’s Not Dead” as a perfect example of how not to do that and, as a consequence, why conservatives keep losing.

“I know a lot of people liked ‘God’s Not Dead,'” Beck said. “I didn’t. I don’t think I’ve ever said this on the air. I walked out of it.”

Beck said that he went to see the film with his daughter and neither could stand it because it was so poorly done and one-sided and that they walked out after 40 minutes.

“It might feel good to have a movie come out where we get to slap people across the face,” he said,” but that’s not helpful.”