"The global demand for electrification, particularly in Europe with their (carbon-dioxide) taxation, (is high). Everyone in Europe has to by 2020 get to this 95 grams (of CO2 per 100 km target). The demand in other regions of the world for Niro product is extremely high," he said. As a result, Kia is currently prioritizing European production and deliveries over the US due to the stricter regulations. While the company acknowledges there is still a high demand for EVs in the US, Cole admitted there is a " a bit of a balancing act for us globally about supply and demand."

In the meantime, the new Niro EV is arriving at US dealers this month. Starting at $39,495, the 2019 Kia Niro EV has 239 miles of range, while a 64 kWh lithium battery powers a 356-volt electric motor that sends 201 horsepower and 291 lb-ft of torque to the front wheels.