Robert Downey Jr. with the OnePlus 7 Pro

Okay, Tony Stark has come to OnePlus. The premium smartphone maker unveiled its latest marketing and brand campaign featuring Robert Downey Jr. The long-term campaign focuses on the disruptive role OnePlus has played in the smartphone industry and reiterates the brand’s ‘Never Settle’ philosophy.

OnePlus very recently launched the OnePlus 7 and the 7 Pro in the market. Talking about this association, Pete Lau, Founder and CEO of OnePlus, said, “We, at OnePlus believe in having a laser focus in everything we do and in doing whatever it takes to create an exceptional experience for our community. Working with Robert Downey Jr, we see that these ideologies are reflected in him as well, in his creativity and dedication. This synergy has us convinced that nobody could represent what we stand for better and we are delighted to welcome Robert Downey Jr into the OnePlus family."

Sharing his thoughts about the association, Robert Downey Jr., said, “It’s cool to see a young brand disrupting the tech landscape. I was challenged to help them create an authentic campaign based on the tenets of quality and craftsmanship, and it’s already proving to be a great fit creatively. In checking out the upcoming ‘OnePlus 7 Pro’ the attention to detail coupled with the innovative design was truly impressive."

The campaign featuring Robert Downey Jr. will be appearing in a series of brand creatives across mediums across India and China starting with the OnePlus 7 Series launch on May 14. This association with Robert Downey Jr. is yet another milestone for the young brand’s growth story. This is not the first time - Robert Downey Jr. also associated with HTC earlier. Robert Downey was last seen in Avengers Endgame as the Ironman.

The premium handset maker launched their latest flagships in the market - the OnePlus 7 Pro and the OnePlus 7 globally. The 7 Pro features a 6.67-inch Quad HD+ nFluid AMOLED display with a 19.5:9 aspect ratio, display density of 516ppi, 3D curved glass with Corning Gorilla Glass protection. It is powered by Octa-core Qualcomm Snapdragon 855 processor paired with Adreno 640 GPU, 6GB of RAM with 128GB of storage, 8GB / 12GB of RAM with 256GB of storage options.

It runs Android 9.0 Pie with OxygenOS 9.5 and supports Dual SIM connectivity. For optics, the OnePlus 7 Pro features a 48-megapixel primary rear camera with Dual LED Flash, an 8-megapixel telephoto rear camera lens with f/2.4 aperture, and a 16-megapixel ultra-wide lens with f/2.2 aperture. On the front, it boasts of a 16-megapixel camera with a Sony IMX471 sensor and f/2.0 aperture.

The 7 Pro also packs a 4000mAh battery with Warp Charge 30 (5V/6A) support and an in-display fingerprint sensor. For connectivity it gets USB Type-C audio, Bluetooth 5, GPS (L1+L5 Dual Band) + GLONASS, Dual 4G VoLTE, WiFi 802.11 ac (2.4GHz + 5GHz) 2×2 MIMO, and USB Type-C.