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Canada’s Cenovus Energy on Thursday unveiled plans to reduce per-barrel greenhouse gas emissions by 30 per cent by the end of 2030, as the country’s oil industry faces growing pressure from environmental activists.

The Alberta-based integrated oil and gas company said it will spend an additional $1.5 billion on businesses run by the country’s indigenous communities.

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Opposition from environmental and indigenous groups have stalled new pipeline projects in Canada and the United States that are needed to move Canadian crude to refineries. Investors in the region have also become more vocal about environmental, social and governance issues.