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A giant Xbox One has appeared on the streets of Vancouver.

The replica of the entertainment console looms at the corner of Nelson and Seymour treets. It’s about 40 feet long and 20 feet wide.

Now we know what the enticing video that’s been playing on the Xbox 360 dashboard for the past week has been teasing.

Xbox Canada representatives told the Straight that the massive Xbox One model will “unlock” when enough fans pledge their gamertag.

Members of the Xbox community can pledge their gamertags in person at the giant Xbox One, online, or from the dashboard on their Xbox 360. Doing so also makes them eligible to win digital rewards. Prizes include Xbox One consoles and trips to Toronto for the Canadian launch of the new system.

What, exactly, will occur when the box unlocks is unknown. But you should expect it to be something special.

This national campaign from Microsoft Canada is called “One Source”, which refers to the idea that the Xbox One entertainment console is a single device for games and entertainment.

Video of #XboxOneSource

The giant replica Xbox One departs Vancouver at the end of the week for other Canadian destinations. Exact locations have not been announced, so fans in other parts of the country will have to keep their eyes open.

The Xbox One, priced at $499.99, releases on November 22.