"Everyone with a Facebook these days is an influencer," Kate Jones, a communications and marketing director for a resort in the Maldives, told The Atlantic. "People say, I want to come to the Maldives for 10 days and will do two posts on Instagram to like 2,000 followers. Others send vague one-line emails, like 'I want to collaborate with you,' with no further explanation. These people are expecting five to seven nights on average, all inclusive."