Transcript for Campaign Aims to Ban the Word 'Bossy'

We turn to the new campaign against the "B" word. Not the one you thing. Some successful women believe that the word bossy is holding our daughters back. Cynthia Mcfadden had the story. Raise your hand if anyone has called you bossy. Kids use that word all the time. So do parents and teachers. A loaded word, says Sheryl Sandberg. We need to help them lean in. Reporter: She's launching a campaign to ban it. We know that by middle school, more boys and girls want to lead. If you ask girls why they don't want to do sitting they don't want to be disliked or called bossy. Reporter: We saw that play out at the hunter school in new York City. What is more important, to be liked or leader? If you're a leader, your friends will get mad at you and they won't want to be your friend anymore. Reporter: And that is the heart of the problem. We're 50% of the population. We're 5% the fortune 500 CEOs. We're 19% of the U.S. Congress. That's not enough for 50% of the population. Reporter: Why did you it happen? She says it all comes back to bossy. I was called bossy in ninth fwrad. My teacher took my best friend aside and said, you shouldn't be friends with Sheryl. She's bossy. And that hurt. Being labeled something matters. Reporter: Complete with a star-studded psa. I'm not bossy. I'm the boss. Reporter: Through Hur organization, lean-in. Today, the head of the girl scouts joins her. Why does bossy matter? Because words matter. We need to start naming girls with positive attributes, like strong, confident, resilient, with grit. Not bossy. Reporter: It is, as you sate, the other "B" world. We call them bossy on the playground. We call them too aggressive and other "B" words later on. Reporter: She says there is no room for bullying of rudeness. Our website, goodmorningamerica.com has more with Yahoo! On details of all of this. Sandberg is on the board of the Disney company, the parent company of ABC. I don't know about the rest of you, but I -- was certainly called bossy. Yeah. But it didn't hold you back. And Sandberg says some people overcome it. She went from bossy to boss. She says it was her parent. Mine, as well, who said go for it. As the mom of two girls. I think it's great. You shoumdn't be afraid to speak your mind. I think some of us do feel we have to stay in our place, being raised in certain ways in certain parts of the country. This was fascinating that you ticket on and the project. I love it. Thank you, thank you, thank you, thank you.

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