The need of the hour and focus on the future are the driving factors for the global smart TV market. A smart TV device is either a television set with integrated Internet capabilities or a set-top box for television that offers more advanced computing ability and connectivity than a contemporary basic television set. The report illustrates the current market of smart TV�s that enable consumers to search, chat, browser, share, update, download, etc. in face of emphasis on experience design over the next five years with insights into:

Changing psychological consumer behavior and its impact on the commercial sector

The feasibility of potential applications for smart TV in the consumer electronics market

The integration of smart TV platforms with IC technology solutions

Smart TV market research report also captures the market roadmap with market sizes, revenue forecasts, value chain, market & product trends, price trends and regulations, competitive landscape, leading players, and their key developments, strategy and profile.

The companies are employing numerous strategies such as new product developments, mergers & acquisitions, partnerships, collaborations, contracts, and agreements to gain a competitive edge over rivals. The key growth strategy adopted by most of the companies in global market is new product development & research. The reason behind this increase is the fact that the companies are coming up with better and more efficient products to cater to the demand in the future. New products launch accounted for almost 41% of the strategic developments. Partnerships, collaborations, contracts, and agreements accounted for almost 27% of the total strategic developments, followed by expansion; which accounted for 7% of growth strategies adapted from January 2009 to November 2011.

The overall smart TV market was worth $86 billion in 2010 and is expected to reach $265 billion by the end of 2016 at a CAGR of 17%. In terms of unit shipments, smart TV was valued at 43.6 million units in 2010 and reached around 64 million by the end of 2011 at an annual growth of 47%. By 2016, smart TV unit shipment is expected to reach 153.2 million units at a CAGR of 19%.

Scope of the report

This smart TV industry research report categorizes the global market on the basis of various applications, technology, middleware provider, operating system, smart TV application, accessories market, and geographical analysis; forecasting revenue, and analyzing trends in the market.

On the basis of applications

The application market will leverage on the market growth. It will provide application creators, aggregators, and integrators with a whale of opportunities. There are loads of companies creating content and having widgets for the smart TV.

Smart TV is going to be use in the different field or areas such as:

Home entertainment

Office purpose

Educational purpose

On the basis of geography

North America

Europe

Asia-Pacific

ROW

With special coverage of: Poland Japan Korea



Each section will provide market data, market drivers, trends and opportunities, key players, and competitive outlook. It will also provide market tables for covering the sub-segments and micro-markets. In addition, the report provides more than 20 company profiles covering all the sub-segments.

Smart TV is an area in the field of TV industry that has drawn the attention of loads of people, including manufacturers, vendors, content providers, middleware providers, advertising agencies, and most importantly - consumers. This is the reason why smart TV industry is growing on a huge rate.

A smart TV device is either a television set with integrated internet capabilities or a set-top box for television that offers more advanced computing ability and connectivity than a contemporary basic television set. The global market report illustrates the current market of smart TV�s that let consumers search, chat, browser, share, update, download, etc. in face of the emphasis of experience design over the next five years.

Smart TV provides complete home entertainment to the consumer. It has everything that we imagine on television. This can be referred to as an extended or the upgraded version of the smartphone. The applications that were earlier developed for smartphones are now looking for their market in smart TV category. Android, which is a big player in the smartphone industry, is now getting a good exposure to this market, the only difference we can notice: smartphone is to be used by an individual and smart TV by a large audience - say family.

There are various companies currently involved in the market in either way through TV manufacturing, integrating, middleware, content creations, advertising, etc. Some of the key players are Samsung (South Korea), Sony (Japan), LG Electronics (South Korea), Google (U.S.), Panasonic (Japan), and Sharp (U.S.). In countries like South Korea, Governments are proactively supporting the smart TV industry players. Korea is the home country of the two majors such as Samsung and LG Electronics.





Source: MarketsandMarkets Analysis







Source: MarketsandMarkets Analysis