Be honest: Can you look at a photograph of a woman without staring at the parts of her that aren't thin? Many of the ads in the Stop the Beauty Madness campaign don't just point out someone else's biases. They point out expectations that have gotten so deep under our own skin that we may find ourselves applying them without even realizing it.

"All I did was share what the culture is saying," Rice says. "I didn't put in any opinion." Our brains, even if we're reasonably enlightened about this subject, have been trained to add the opinion for us.

(Photo: Courtesy StopTheBeautyMadness.com)