Joe Penney / Reuters Adidas is in hot water after sending out a poorly-worded email subject line.

Adidas has apologized for a tone-deaf email subject line related to the Boston Marathon.

On Tuesday, one day after the Boston Marathon, the brand sent out an email about the big race. The email, which was sent to The Huffington Post, advertised new products and also asked runners to share pictures of their marathon experience.

But it was the email subject line, “Congrats, you survived the Boston Marathon!” that got people talking. In 2013, three people were killed and 264 injured when two homemade bombs went off at the marathon’s finish line.

People on Twitter were not pleased:

.@adidas you may want to rethink the subject line pic.twitter.com/curUb8FieO — Mike Denison (@mikd33) April 18, 2017

Man. Adidas messed up bad with this one. SMH. pic.twitter.com/5L1d5hzjtR — 💢Ant💢 (@Purely_Ant) April 18, 2017

@mikd33 @adidas Oh man! That is unfortunate.

Not Pepsi level unfortunate, or United....but damn. — SB (@thisissb) April 18, 2017

@mikd33 @adidas Ummmm too soon ,an too soon. !! For that matter it will always be too soon. !! Think before you speak ! — FUKBANNONSHUTMEUP (@Evilgenius68) April 18, 2017

Some didn’t find it offensive:

@barstoolsports This is just looking for a controversy where there doesn't need to be one. — Dave Falvey (@Falvitus) April 18, 2017

@barstoolsports Bad choice of words but clearly meant you were able to complete it. Can't wait to see the unnecessary outrage over this one — Patrick Altmeyer (@paltmeyer12) April 18, 2017

Others were busy preparing for an Adidas apology and a new PR job opening (similar to what happened with United):

Apology from Adidas coming in 3..2..1.. pic.twitter.com/4U5As0BdKV — Barstool Sports (@barstoolsports) April 18, 2017

A few hours after the email was sent, a spokeswoman for Adidas sent The Huffington Post a statement via email, writing:

“We are incredibly sorry. Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we’re reminded of the hope and resiliency of the running community at this event.”