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Bosses at Staffordshire theme park Alton Towers are offering customers a season-long ticket for the price of just one day.

They say it is ideal way to experience thrill rides such as Wickerman, Rita and the Smiler.

The park boasts more than 40 rides and attractions and will open for the new season on Saturday, March 21, right through to November.

And this year a standard season pass priced at £58 is on offer, allowing thrill-seekers to visit again and again.

This is the same price as a single-day entry into the park.

A description of the pass reads: "The Alton Towers season pass lets you visit the UK's favourite theme park again and again.

"For the same price as buying a theme park ticket on the day, you can enjoy a full season of thrills."

New for this season at Alton Towers is a ride based on Gangsta Granny, a book by comedian and author David Walliams.

This follows the story of a young boy called Ben who discovers his gran is secretly an international jewel thief.

The Ride will see guests board a royal carriage on a tour of the Crown Jewels, only to be caught up in Ben and his granny's plot to carry out the greatest heist in history.

The ride will whizz, twist and spin passengers around through a series of scenes, where they will be able to see, feel, hear and even smell the re-telling of the popular children's story.

Guests will follow Ben and Granny into the sewers, be chased through the streets of London and even come face to face with the Queen as they follow their journey to steal to Crown Jewels.