In December 2017, six styles of Reynolds’ Camel Snus entered the FDA’s review process for gaining modified-risk status.

The FDA has received modified-risk applications for substantive review for 18 Camel Snus styles. The styles are Frost, Frost Large, Mellow, Mint, Robust and Winterchill.

If any one of the applications is approved by the FDA, Reynolds would be able to market the snus styles as posing less risk for smokers who stop smoking and use the products in place of cigarettes.

Pros and cons

Dissolvable tobacco products have drawn criticism from the Campaign for Tobacco-Free Kids, which has protested most Reynolds tobacco innovations in recent years.

The FDA’s Tobacco Products Scientific Advisory Committee has said dissolvable products could provide a societal benefit in reducing disease from tobacco use by decreasing the number of smokers through cessation or preventing the first use of cigarettes.

It cautioned that increased use of dissolvable products also could lead to more smokers by serving as a bridge to cigarettes and/or reducing societal concern about the potential health risks of tobacco products.