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A wealthy businessman who runs a chain of upmarket coffee shops in south London today apologised for his “unacceptable” behaviour after being filmed in an extraordinary road-rage rant with a cyclist.

Father-of-two Jason Wells, 50, who lives with his family in a £3million house near Richmond Park in south-west London, is being investigated by police over the four-letter tirade.

Cycle-cam footage of the Melbourne-born entrepreneur calling the cyclist a “f***ing idiot” and threatening to “eat you for breakfast” has been watched more than 60,000 times since it was posted on YouTube by the rider at the weekend.

Hundreds of cyclists took to social media calling for a boycott on Wells’ coffee chain Brew, which has branches in Clapham, Putney, Wimbledon and Wandsworth. The company has held cycle workshops promising to “fix up your bike while you enjoy a coffee.”

Mr Wells, who trained as a master butcher, said today: “I would like to apologise for any offence caused. My behaviour was unacceptable and regardless of the situation, I shouldn’t react like that.

“I fully appreciate that cyclists have as much right to the road as any other road users.”

Mr Wells declined to comment further when approached by the Evening Standard about the incident.

Dressed in a dark suit, he sprinted out of his three-storey house in Richmond this morning saying: “I don’t have any comment darling, I don’t have any comment.”

He then ran up the hill outside his house.

There were three cars parked outside the house - including the Land Rover - and a bicycle.

The row was sparked when Mr Wells attempted to overtake the cyclist in his luxury black Land Rover Discovery 4 at a mini-roundabout in Priory Lane, Roehampton, two miles from the five-bedroom home where he lives with wife Jacqueline and their children aged 15 and 16.

The four-minute video appears to show Mr Wells slowing down to allow the cyclist to catch up before closing the space between them.

Mr Wells shouts “There’s a ******* cycle lane”. He then gets out of his car and the pair launch into an angry exchange.

The cyclist, who posted the video under the name Cycletourer8, replies “I am legally allowed here” before another rider steps in to try to help break up the heated argument in the middle of the road.

Dressed in a tight-fitting black leather jacket and gesticulating wildly, Mr Wells then shouts for the cyclist to “Put your bike down you ****.”

After threatening call police and “smash your ******* teeth down your throat” he returns to his car, but can still be heard shouting abuse to the cyclist as he drives off.

The black Land Rover was parked in the gravelled driveway of the family’s Victorian townhouse last night. Asked for a comment, woman who answered the door told the Standard: “Thank you. No, go away, sorry.”

The video sparked outcry on social networks last night and calls for a boycott on Brew began trending in London.

Will Thomson wrote: “Not a cyclist friendly cafe then! #boycottbrew.”

Chris Avison posted: “Not going to @brew_cafe again! I don’t care how bad a day someone might have had. There is no excuse for Jason Wells’ actions. #boycottbrew.”

And Michael Davis added: “Looks like a lot of people will be avoiding this place now! @BrewWells.”

A Scotland Yard spokesman said: “Officers from the Putney Safer Neighbourhood Team are investigating an incident which took place on 14 March near Priory Lane, SW5 involving a cyclist and the driver of a vehicle.

“On May 14 a 50-year old man voluntarily attended a south London police station where he was interviewed in connection with the incident.

“The man was not arrested. Enquires continue.”