Could a future Grand Theft Auto or Red Dead Redemption game be played using virtual reality technology like Oculus Rift? Maybe, according to Strauss Zelnick, CEO of Grand Theft Auto parent publisher Take-Two Interactive.

"Oculus Rift was a big smash and wonder at CES--and our folks were very impressed with it," Zelnick told GamesIndustry International, noting that he has not tried the technology himself because he is a "suit" not a "gamer." "It remains to be seen what we can do with it, but [Oculus] has already addressed some of the big challenges (such as users getting motion sick) that it faced early on. ... I'm encouraged by anything that gets people more engaged with interactive entertainment."

It's not only Take-Two that's impressed by virtual reality technology like Oculus Rift. Yesterday during a D.I.C.E. presentation in Las Vegas, PlayStation 4 lead system architect Mark Cerny said virtual reality could be a pretty big deal in the next decade. "The impact of virtual reality technologies could be pretty significant going forward in that time frame," he said.

Sony is reportedly working on its own virtual reality headset for the PlayStation 4 (outside of its current head-mounted displays), which make Cerny's comments all the more interesting.

The Oculus Rift virtual reality headset launched for developers last year, but creator Oculus VR has not announced details regarding its commercial release just yet. Creator Palmer Luckey has major ambitions for the technology, saying during D.I.C.E. yesterday that the headset has the potential to be "one of the most important technologies in the history of mankind."