The Sports Authority logos that hang from the Broncos’ stadium are coming down.

Team president and CEO Joe Ellis said Tuesday that the team will take down the signage representing the defunct company, starting within the next 10 days.

“I actually spoke with Jay Roberts this morning. He’s our stadium general manager,” Ellis said. “We are in the process of having engineers looking at (our stadium). We are going to take the signs down. All of the exterior signage will come down, starting in about a week or 10 days. The name needs to remain in place for a while because we have some place-holder events both inside the building and then in the bowl itself — some concerts and stuff. There is just some connection to that name whether it’s through ticketing, event management or things like that.” Related Articles Broncos’ Phillip Lindsay ruled out for Sunday’s game in Pittsburgh as running back deals with toe injury

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The Broncos had originally hoped to secure a new naming rights partner for the stadium for the start of the 2017 season. As the Broncos enter another offseason, Ellis is unwilling to make promises about finding a new partnering brand for the start of the 2018 season, but he anticipates a different look for the Broncos’ stadium by then.

“I suspect by the start of the season we’ll either have a placeholder name or a name on the building that involves a corporation supporting that name,” Ellis said. “That is an important part to our capital funding moving forward. I’ve talked … at length about some of the needs there, and they are extensive. We have, I think, 13 seasons left on our lease, and I’d like to wrap up the naming rights deal and then extend that because the Broncos aren’t going anywhere.”

Though many fans have longed for the team to simply use Mile High as the name, the team is adamant in finding a new naming rights partner– their third since the stadium opened in 2001 — to help fund stadium maintenance and upgrades.

In 2016, the Broncos ended their sponsorship agreement with Sports Authority, which was valued at $55.3 million. They also assumed the rest of Metropolitan Football Stadium District’s naming rights contract with the bankrupt company, which still owed about $20 million over five years. That money has been coming out of the team’s pockets, eating at its bottom line and taking away from other potential changes to improve fan experience.

In an extensive interview with The Denver Post before the start of the Broncos’ 2017 season, Ellis said the projected cost to maintain and continuously upgrade the stadium is $650 million over 20 years.

“There are different components. It’s a complicated deal to put this together,” Ellis said. “I told many of you here last year, I’m not going to put an end date on that because it is important to get the right deal. We continue to have productive discussions with companies. I’m hoping we can get it resolved.”