Today is April Fools’ Day, and if you’re planning to spend it on the internet, you’re no doubt prepared for a barrage of “hilarious” brand-fed pranks that’ll make you more or less write off the legitimacy of any news all day.

Japan can be a little bit different.

A few weeks ago, Burger King’s local arm announced that it would produce a limited-edition meat perfume called “Flame-Grilled Fragrance” and sell it on April 1st. “Burger King customers can wear the much-loved, flame-grilled patty scent on their bodies, letting them feel like they’re in a restaurant any time,” read an excited press release. But the date, along with the fact that Burger King’s most famous sandwich is named after a synonym for “lie,” led many to believe that it was an early April Fools’ joke.

I wasn’t so sure. If any country in the world would sell an obviously ridiculous product for one day only, it’d have to be Japan: geographically small, ultra-efficient local manufacturing, and a significant number of people willing to line up for almost anything. So, down I went to my nearest Burger King this morning to see what was up.