Mastering is a service, not a transaction

Yes, the end product matters. However, it is only the subjective part of the equation. Customers are always happy to provide feedback. What isn’t subjective is how you manage expectations and what you deliver against them. It’s better to send an imperfect product in time, than it is to send a perfect one late. Perfection is in the ear of the beholder anyway.

No one cares about gear

I suspected this to be true, but the reality affirmed this beyond my suspicions. No one asks. You’re measured entirely on the service you provide.

Provide value (up front)

Before you get the chance to build on someone’s trust, you have to foster it first. I do this by offering Free Mix Reviews. Offering value up front like this creates makes a huge impression on people.

The loudness wars are over

…and everyone knows it. I’ve even had EDM customers ask me to turn my master down before, in favour of more dynamics.