Given all the focus on (and rightfully so) the reactions to the Mueller report, it would be easy to overlook the other deeply important and culturally significant issues happening at the same time. For instance — Aquaman shaved off his beard!

Actor Jason Momoa has shorn his facial growth and the world, it seems, is shook!

Jason Momoa Shaves Off His Beard for First Time in 7 Years: 'It's Time to Make a Change' https://t.co/QTLIjUiuXS — People (@people) April 18, 2019

This is the biggest news since he was spotted with a Gucci scrunchie on the red carpet at The Oscars — maybe even bigger!

Now yes, you may think this shaving is a rather pedestrian occurrence, but there are numerous reports on this…event. Also, there is video to capture this significant moment in our nation’s history.

The actor begins by stating “I just want to do this to bring awareness that plastics are killing our planet.” It seems he is involved with a project to encourage people to drink water from aluminum cans, which are completely recyclable, and therefore far better for the planet.

He posted the deeply significant event on his Instagram page.

So he has partnered with the Ball Can Corporation to release his own line of waters, which are sold in 100% recyclable aluminum cans. A noble effort.

But you are probably asking, what is the connection between the environment, canned waters, and his beard? That question may go unanswered.

Unless he made something useful out of his shorn beard, I don't see the connection. ? "Jason Momoa shaved his beard to raise awareness for recycling" https://t.co/7H1A3VQsGS — Chad Felix Greene (@chadfelixg) April 18, 2019

jason momoa shaved off his beard because you fucks don't know how to recycle and keep the planet clean. can't believe i have to deal with a dying planet and now jason without a beard — capsicle (@sansaasnark) April 18, 2019

Now, while I understand that he is trying to promote awareness – and his own line of eco-water – we still do not grasp the beard connection. And it seems the intent of his message was lost on most fans. They seemed focused on the facial tonsure results. Maybe he should have started selling shaving cream?

It was brave of Jason Momoa to shave his beard since without it he’s SUCH an uggo — Bill Corbett (@BillCorbett) April 18, 2019

Just because Jason Momoa shaved his beard, does not mean that your wife will no longer have sex with him. — ?Katt? (@FirecrackerKatt) April 18, 2019

Jason Momoa has shaven off his beard. I- we’ve arrived at an interesting point in our relationship and would be extremely greatful if you could respect our privacy during this trying and emotional time. Tysm xx pic.twitter.com/3VHs6rxmKc — Stephanie Yeboah (@NerdAboutTown) April 18, 2019

jason momoa just shaved his beard off and now nothing makes sense in this world pic.twitter.com/02OMMttsIS — joe (@joedeal_) April 18, 2019

At first I was devastated when I saw the headline, but then I saw the photo and 911: Hello 911, what's your emergency?

Me: *hyperventilating*

911: … you saw the photo of Jason Momoa without a beard didn't you#JasonMomoa pic.twitter.com/oCxWLhiuCI — Jocelyn (@joceapotamus) April 18, 2019

Jason Momoa shaved off his beard for the first time in seven years, see that clean-shaven face on the big screen in Dune! pic.twitter.com/Qc3bHAuMcH — Fandango (@Fandango) April 18, 2019

Hey, c’mon Fandango! Don’t go commercializing this outreach Momoa made in the name of — commercializing his line of waters.

BREAKING: Warner Bros. in panic mode over possibility of adding CGI beard onto Jason Momoa for upcoming 'AQUAMAN 2' pic.twitter.com/uuQYiEzJGr — DEJ (@john_tyler646) April 18, 2019

Hey, following that debacle with removing Super Man’s mustache for “Justice League” this is a solid concern. But the good news for the rest of us men — we can grow out our beards now and attract those ladies who have been turned away by this development…right??