Joji might be a new name to music fans, but they may be familiar with his alter egos Filthy Frank and Pink Guy. The 88rising-backed artist is now making a transition from YouTube stardom (best known for gross-out videos where he does things like eat raw chicken out of a toilet) to serious music, an unexpected and surprisingly effective turn for the viral star. His April song “I Don’t Wanna Waste My Time” earned over six million YouTube views, and he looks poised to repeat or even surpass this success with his new track “Will He.”

He dropped the self-produced song on Tuesday, and it’s already rocketed to the top of the Genius charts without a ton of traditional media coverage. The song earned 14,291 pageviews on its first day of release, and another 20,132 on Wednesday. It’s currently sitting at No. 8 on Genius' Top Songs chart, just one spot below Dua Lipa’s buzzing hit “New Rules” and above popular songs by Lil Pump, Khalid, and more. Yesterday, he also released the song’s bizarre music video, featuring a dancing panda and him laying in a bathtub of blood. It has racked up 1.6 million views in 24 hours.

The track itself is a downbeat message to an ex who has moved on to someone else, and serves as the lead single for In Tongues, his first official EP as Joji. In a press release, Joji explained the mysterious inspirations for the track:

It is a dark mystery that is open to interpretation. I think the song is significant to all of us because it’s just a good old ballad about losing someone except you’re also a little crazy as well. Maybe you both were lol. It’s important to be honest about how toxic we are.

Part of his popularity seems to stem from his affiliation with 88rising, the Asian/Asian-American focused media and promotional company that’s also played a part in the success of Rich Chigga, Keith Ape, Yaeji, and Higher Brothers. Joji has quickly become one of the company’s most successful artists.

Back in August, Joji linked up with Genius to break down the lyrics to “I Don’t Wanna Waste My Time”:

It remains to be seen if Joji can translate meme success to a position on the Billboard charts, but the built-in fanbase for his viral YouTube content certainly seems eager to embrace his turn towards serious music.

Listen to the song above and read all the lyrics to Joji’s “Will He” on Genius now.