It's not hard to see why Apple would go to the lengths of crafting a movie with an A-list celeb (even if it's ultimately a glorified commercial). Siri is about to become particularly important to Apple's bottom line thanks to the HomePod, and a high-profile video might boost the AI helper's image as it competes with the likes of Amazon's Alexa and Google Assistant.

Update: It's live now. The gist: Johnson takes it upon himself to one-up... himself, using Siri to travel around the world (and above it) accomplishing feats. Yes, it's ultimately a long-form ad, but there have definitely been worse vehicles for The Rock's talents.