TORONTO — Canada's telecommunications watchdog says Internet providers can no longer exempt some video and music streaming services from cellular data plans in a move it hopes will spur telecommunications companies to offer consumers more data at lower prices.

The CRTC ruled that Internet providers must treat all web traffic equally and cannot prioritize some content, like a specific video streaming service, which could give an unfair advantage or disadvantage to some content providers and consumers.

CRTC Chairman Jean-Pierre Blais said in a statement that rather than offering subscribers selected content at different data usage prices, Internet service providers should offer more data at lower prices and give consumers the ability to choose what content they want to consume.