Disney earlier this year announced that it will launch its Disney+ streaming TV service on November 12 in the United States for $6.99 per month. Yesterday, Bloomberg's Mark Gurman published a report claiming that Apple's competing TV service, Apple TV+, will also launch in November, but likely at $9.99.

Both companies are entering an increasingly crowded streaming TV landscape that already includes the likes of HBO, Netflix, CBS, Showtime, and Starz, among others, and will soon see other major entries like HBO Max, offerings from AT&T, and offerings from NBC Universal.

According to the Bloomberg report, which cites people familiar with Apple's plans, Apple TV+ will launch with a "small selection of shows," including The Morning Show, Amazing Stories, See, Truth Be Told, and a documentary series about houses called Home. Apple is still mulling over prices, the report says, but is leaning toward $9.99.

The company is also still weighing its options about how to release the content. While Netflix usually releases entire seasons of shows on one day, and HBO releases episodes weekly, one of the options Apple is considering would involve releasing the first three episodes of a season all at once, then pushing episodes weekly after that. Another report this week, this time by Financial Times , claimed that Apple is spending $6 billion on original shows and movies this year.

Disney+ will offer original series at a weekly cadence, plus some back catalog content from its various brands (including Marvel, Star Wars, ABC, Fox, Pixar, and many more) in the United States, Canada, and the Netherlands starting November 12. The service will then launch in Australia and New Zealand on November 19, with all other regions to follow within two years, according to previous statements by Disney leadership.