Watch out, men — beauty brands are coming for you.

Makeup and skin-care giants have long marketed to women, tapping into our every insecurity: Darken your skin! No, lighten it! Conceal your blemishes, and add some cheekbones while you’re at it!

Men have been spared the same beauty vagaries for the most part — until now.

In October, CoverGirl named 17-year-old James Charles their first male ambassador, which came as no surprise to his 849,000-plus Instagram followers, who observe the self-taught makeup artist’s every brush stroke. And with everyone from Rob Lowe to Smokey Robinson creating skin-care lines for men, it’s safe to say male faces haven’t been this targeted since Gillette sold its first razor. Blame Instagram, or Tinder, or plain old vanity — it doesn’t matter what caused men to reach for makeup; what matters is that big brands have noticed, and want to capitalize.

Guys, get out while you can.

Access to makeup and skin-care products seems great at first: You can disguise a late night out with a smear of under-eye concealer, or brush on a little bronzer when you’ve been stuck inside all summer.

‘Having clear skin doesn’t mean you’re a success, and a flawless contour isn’t the key to happiness.’

But something unsettling happens when that power’s put in your hands. Suddenly, any flaws on your face become your fault. That pimple on your chin is no longer an annoyance but a mistake — something that you could control, but didn’t.

After a few months and a cabinet’s worth of failed moisturizers and makeup, you’ll realize that it’s not so simple to outwit your skin. So you’ll spend money on facials and dermatology appointments masked as mole checks, and stay up late watching YouTube videos on how to fake fuller brows, all in search of a perfection that doesn’t really exist. It’s an exercise in futility, and a narcissistic one at that.

So let me fill you in on a lesson you’ll learn years down the road: Having clear skin doesn’t mean you’re a success, and a flawless contour isn’t the key to happiness.

What you can do, and should do, is have fun with it. If you find an eyeliner you like, wear it! Love that tingly feeling you get from a brightening mask — and the way your skin glows when you wash it off? Slather it on with abandon. Wear makeup, sure, but be fine with how you look when you’re not wearing it — pimples and all.

You’re lucky, men. You’re getting to jump into the makeup game at a later stage than girls, who internalize messages about how to look before they’re old enough to process them.

So take our mistakes and learn from them — and buy your own face wash from now on, would you?