The maker of Kona craft beer was sued on Tuesday by two California shoppers who claim they were deceived into believing the beer was made in Hawaii, causing them to overpay for it.

Sara Cilloni and Simone Zimmer said Craft Brew Alliance Inc. misleads consumers about the origin of its Kona Brewing Co. beers, saying the fifth-largest U.S. craft brewer actually makes them in New Hampshire, Oregon, Tennessee and Washington state.

The plaintiffs said the alleged deception includes the use on labels of hula dancers, surfers, the Kilauea volcano, Waikiki beach, and other images and phrases associated with Hawaii, as well as beer names such as Big Wave Golden Ale, Castaway IPA, Fire Rock Pale Ale and Longboard Island Lager.

"Consumers purchase items, and are willing to pay more for items, because they are from Hawaii," the complaint said. "Craft Brew is well aware of this."

A spokeswoman for Craft Brew Alliance did not immediately respond to requests for comment.