Is sexual assault against a man ok? That would seem to be the message producers of Channel 5's never-ending trash-fest Celebrity Big Brother are projecting.

On Tuesday night, viewers saw Chloe from even trashier reality show Geordie Shore rub her bare bottom against John Grimes of Jedward.

As she did so, she said: "This is what you call a real girl, that's a real woman's bum."

A clearly uncomfortable John replied as he covered his eyes with his hands: "Oh God, oh God, what are you doing? What are you doing to us? Jeez, I can't even look at you right now.'"

The house continued on as normal, with more Z-listers desperately attempting to extend their 15 minutes of fame into a 16th.

But wait, wasn't John just sexually assaulted? If a male contestant left the shower naked and rubbed his bare bottom against an unsuspecting female contestant one would expect he'd receive an immediate warning from producers, if not possibly prosecuted on the outside.

Look, far be it from me to rain on the parade - it very well could have been a harmless joke between friends, which offended neither party involved.

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But John looked clearly uncomfortable during the exchange.

So where's the outrage? Where are the social media campaigns?

During Big Brother's long history between Channel 4 and now Channel 5 - there have been dozens of controversial moments.

The Shilpa Shetty/Jade Goody racism controversy and the Christopher Biggins anti-Semitic joke controversy spring immediately to mind. They both resulted in a massive public backlash.

So where is the outcry over a possible sexual assault? Clearly it's on the minor end of the scale and unintentional, but what message does it send to viewers? Rubbing your bare bottom on a friend is ok? Regardless of how uncomfortable they are?

John could have found the whole exchange funny, and it possibly didn't bother him in the slightest. That's fine. But why didn't producers intervene as they surely would if the genders were reversed?

Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Expand Previous Next Close Bianca Gascoigne enters the Celebrity Big Brother House at Elstree Studios on January 3, 2017 in Borehamwood, England. (Photo by Eamonn M. McCormack/Getty Images) Getty Images Calum Best enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PA PA Angie Best (right) enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PA PA BOREHAMWOOD, ENGLAND - JANUARY 03: Nicola McLean enters the Celebrity Big Brother House at Elstree Studios on January 3, 2017 in Borehamwood, England. (Photo by Eamonn M. McCormack/Getty Images) Getty Images Nicola McLean enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PRESS ASSOCIATION Photo. Picture date: Tuesday January 3, 2017. See PA story SHOWBIZ CBB. Photo credit should read: Ian West/PA Wire PA BOREHAMWOOD, ENGLAND - JANUARY 03: Ray J enters the Celebrity Big Brother House at Elstree Studios on January 3, 2017 in Borehamwood, England. (Photo by Eamonn M. McCormack/Getty Images) Getty Images BOREHAMWOOD, ENGLAND - JANUARY 03: Nicola McLean enters the Celebrity Big Brother House at Elstree Studios on January 3, 2017 in Borehamwood, England. (Photo by Eamonn M. McCormack/Getty Images) Getty Images Jamie O'Hara enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PRESS ASSOCIATION Photo. Picture date: Tuesday January 3, 2017. See PA story SHOWBIZ CBB. Photo credit should read: Ian West/PA Wire PA Brandon Block enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PRESS ASSOCIATION Photo. Picture date: Tuesday January 3, 2017. See PA story SHOWBIZ CBB. Photo credit should read: Ian West/PA Wire PA Brandon Block enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PRESS ASSOCIATION Photo. Picture date: Tuesday January 3, 2017. See PA story SHOWBIZ CBB. Photo credit should read: Ian West/PA Wire PA Stacy Francis enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PA PA BOREHAMWOOD, ENGLAND - JANUARY 03: Austin Armacost enters the Celebrity Big Brother House at Elstree Studios on January 3, 2017 in Borehamwood, England. (Photo by Eamonn M. McCormack/Getty Images) Getty Images BOREHAMWOOD, ENGLAND - JANUARY 03: Bianca Gascoigne enters the Celebrity Big Brother House at Elstree Studios on January 3, 2017 in Borehamwood, England. (Photo by Eamonn M. McCormack/Getty Images) Getty Images James Cosmo enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PRESS ASSOCIATION Photo. Picture date: Tuesday January 3, 2017. See PA story SHOWBIZ CBB. Photo credit should read: Ian West/PA Wire PA Austin Armacost enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PRESS ASSOCIATION Photo. Picture date: Tuesday January 3, 2017. See PA story SHOWBIZ CBB. Photo credit should read: Ian West/PA Wire PA Coleen Nolan enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PRESS ASSOCIATION Photo. Picture date: Tuesday January 3, 2017. See PA story SHOWBIZ CBB. Photo credit should read: Ian West/PA Wire PA Host Emma Willis outside the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the launch of the latest series of the Channel 5 reality TV programme. PRESS ASSOCIATION Photo. Picture date: Tuesday January 3, 2017. See PA story SHOWBIZ CBB. Photo credit should read: Ian West/PA Wire PA BOREHAMWOOD, ENGLAND - JANUARY 03: Ola Jordan in the audience at the Celebrity Big Brother House at Elstree Studios on January 3, 2017 in Borehamwood, England. (Photo by Eamonn M. McCormack/Getty Images) Getty Images Bianca Gascoigne enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PRESS ASSOCIATION Photo. Picture date: Tuesday January 3, 2017. See PA story SHOWBIZ CBB. Photo credit should read: Ian West/PA Wire PA Austin Armacost enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PRESS ASSOCIATION Photo. Picture date: Tuesday January 3, 2017. See PA story SHOWBIZ CBB. Photo credit should read: Ian West/PA Wire PA Ray J Norwood enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PRESS ASSOCIATION Photo. Picture date: Tuesday January 3, 2017. See PA story SHOWBIZ CBB. Photo credit should read: Ian West/PA Wire PA Ray J Norwood enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PRESS ASSOCIATION Photo. Picture date: Tuesday January 3, 2017. See PA story SHOWBIZ CBB. Photo credit should read: Ian West/PA Wire PA Jasmine Waltz enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PRESS ASSOCIATION Photo. Picture date: Tuesday January 3, 2017. See PA story SHOWBIZ CBB. Photo credit should read: Ian West/PA Wire PA Ray J Norwood enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PRESS ASSOCIATION Photo. Picture date: Tuesday January 3, 2017. See PA story SHOWBIZ CBB. Photo credit should read: Ian West/PA Wire PA James Jordan enters the Celebrity Big Brother house at Elstree Studios in Borehamwood, Herfordshire, during the latest series of the Channel 5 reality TV programme. PRESS ASSOCIATION Photo. Picture date: Tuesday January 3, 2017. See PA story SHOWBIZ CBB. Photo credit should read: Ian West/PA Wire PA BOREHAMWOOD, ENGLAND - JANUARY 03: Spencer Pratt enters the Celebrity Big Brother House at Elstree Studios on January 3, 2017 in Borehamwood, England. (Photo by Eamonn M. McCormack/Getty Images) Getty Images BOREHAMWOOD, ENGLAND - JANUARY 03: Spencer Pratt and Heidi Montag enter the Celebrity Big Brother House at Elstree Studios on January 3, 2017 in Borehamwood, England. (Photo by Eamonn M. McCormack/Getty Images) Getty Images Undated handout picture from Channel 5 of the inside of the house for Celebrity Big Brother 2017. PA PA Undated handout picture from Channel 5 of the inside of the house for Celebrity Big Brother 2017. PRESS ASSOCIATION Photo. Issue date: Thursday December 29, 2016. The images released by Channel 5 ahead of the launch next week reveal a pop art-style makeover in bright block colours, complete with Andy Warhol-inspired bathroom walls and Roy Lichtenstein-themed cushions and bedding. See PA story SHOWBIZ CBB. Photo credit should read: Channel 5/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder. PA Undated handout picture from Channel 5 of the inside of the house for Celebrity Big Brother 2017. PRESS ASSOCIATION Photo. Issue date: Thursday December 29, 2016. The images released by Channel 5 ahead of the launch next week reveal a pop art-style makeover in bright block colours, complete with Andy Warhol-inspired bathroom walls and Roy Lichtenstein-themed cushions and bedding. See PA story SHOWBIZ CBB. Photo credit should read: Channel 5/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder. PA Undated handout picture from Channel 5 of the inside of the house for Celebrity Big Brother 2017. PRESS ASSOCIATION Photo. Issue date: Thursday December 29, 2016. The images released by Channel 5 ahead of the launch next week reveal a pop art-style makeover in bright block colours, complete with Andy Warhol-inspired bathroom walls and Roy Lichtenstein-themed cushions and bedding. See PA story SHOWBIZ CBB. Photo credit should read: Channel 5/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder. PA Undated handout picture from Channel 5 of the inside of the house for Celebrity Big Brother 2017. PRESS ASSOCIATION Photo. Issue date: Thursday December 29, 2016. The images released by Channel 5 ahead of the launch next week reveal a pop art-style makeover in bright block colours, complete with Andy Warhol-inspired bathroom walls and Roy Lichtenstein-themed cushions and bedding. See PA story SHOWBIZ CBB. Photo credit should read: Channel 5/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder. PA Undated handout picture from Channel 5 of the inside of the house for Celebrity Big Brother 2017. PRESS ASSOCIATION Photo. Issue date: Thursday December 29, 2016. The images released by Channel 5 ahead of the launch next week reveal a pop art-style makeover in bright block colours, complete with Andy Warhol-inspired bathroom walls and Roy Lichtenstein-themed cushions and bedding. See PA story SHOWBIZ CBB. Photo credit should read: Channel 5/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder. PA Undated handout picture from Channel 5 of the inside of the house for Celebrity Big Brother 2017. PRESS ASSOCIATION Photo. Issue date: Thursday December 29, 2016. The images released by Channel 5 ahead of the launch next week reveal a pop art-style makeover in bright block colours, complete with Andy Warhol-inspired bathroom walls and Roy Lichtenstein-themed cushions and bedding. See PA story SHOWBIZ CBB. Photo credit should read: Channel 5/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder. PA / Facebook

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Whatsapp Bianca Gascoigne enters the Celebrity Big Brother House at Elstree Studios on January 3, 2017 in Borehamwood, England. (Photo by Eamonn M. McCormack/Getty Images)

Chloe obviously intended the whole exchange as a bit of harmless fun - but if the genders were reversed could a man brush off the accusations by saying it was "a bit of fun"?

I don't find the whole incident offensive as TV viewing, rather that I don't think there would have been such a muted reaction if the gender roles were reversed.

A Channel 5 spokesperson told Independent.ie that the incident would be shown on tonight's highlight show in full and that "in accordance with established protocols Big Brother dealt with this accordingly."

So it remains to be seen - maybe Chloe has since been removed from the house for her behaviour.

But anything short of removing her sends the message that John is a man - and a man can't be sexually assaulted by a woman.

Independent.ie