Snap Inc. — formerly known as Snapchat — began selling camera-embedded sunglasses on Thursday, hoping its wearable technology can succeed where Google Glass failed.

The Spectacles sunglasses allow people to record 10-second clips, with the point-of-view videos uploaded wirelessly to the Snapchat app on the person’s phone. It’s the first move into the physical world for Snap, which was renamed in September, when it announced plans for the new sunglasses.

You won’t find the Spectacles, priced at $130, behind store counters — at least, not at first. The company is selling them exclusively through bright yellow vending machines, the first of which appeared on Venice Beach in California on Thursday.