Lori Grisham

USA TODAY Network

Facebook says it unintentionally blocked fundraising ads for an infant needing a heart transplant, and has since apologized.

Kevin Bond created a Facebook page to raise awareness about his son, Hudson, who was born on July 18. Hudson has heart disease and is on a transplant waiting list.

An image of Hudson in the hospital accompanied by fundraising information to cover his medical costs was blocked by Facebook because it was too "gory."

"Images including accidents, car crashes, dead and dismembered bodies, ghosts, zombies, ghouls, and vampires are not allowed," the explanation from Facebook read according to Bond.

Facebook later contacted Bond and said it was an automated system that blocked the image and it apologized.

"Yesterday Facebook called to offer an apology for refusing Hudson's ad based on his picture. They explained that an automated system accidentally flagged Hudson's photo. They have offered $10,000 worth of Facebook ads to make amends," Bond wrote Thursday on his page.

Bond said the initial response hurt.

"I kinda cried. I mean, that's my son. I love him. And to have someone reject a picture to me just, it's my beautiful son lying in a hospital bed needing help. That really cut me," Bond told WFLA, the Tampa Bay, Fla., NBC affiliate.