As the rugby union autumn internationals kick off, the My Shop series visits World of Groggs in Pontypridd, Wales.

Why has it become a place of pilgrimage for rugby fans from around the world? Video journalist Dougal Shaw went along to investigate.

This video is part of a series from the BBC Business Unit called My Shop. The series focuses on distinctive, independent shops and is filmed on a smartphone. To suggest a shop email us. For the latest updates about the series follow video journalist Dougal Shaw on Twitter or Facebook.