The issue of buying a relevant web address has become one of frustration for both individuals and companies alike, which, coming later to the web party than the early adopters, have found that they can not buy the web URL of choice. It has often already been taken by someone else – who they then have to pay high sums of money to in order to reclaim themselves online. Such ‘cyber squatters’ will regularly not give up their internet spot and cannot be easily contacted.