The Chinese smartphone maker OnePlus may not have been in business for that long, but the company has already managed to build a reputation as a company which offers value for money. Earlier this year, OnePlus debuted the OnePlus 3, a 5.5-inch fullHD device which punched way above its initial $399.99 price tag. With Snapdragon 820, 6GB of RAM, 64GB of internal storage, a 16-megapixel front shooter and powered by a 3,000 mAh battery, the OnePlus 3 quickly became one of the most popular summer purchases, and deservedly so.

Interestingly enough, despite all of the great specs offered at a reasonable price, the Chinese company believes that the number one selling point for the OnePlus 3 is its Dash Charge proprietary quick charging technology. In a recent interview with XDA Developers, OnePlus' co-founder, Carl Pei, revealed that the firm recently conducted a thorough survey which found that most OnePlus 3 owners found Dash Charge to be the most satisfying reason for owning the smartphone. As Pei explained, Dash Charge tech may be "just charging," but it still represents a significant improvement in comparison to other charging solution which lived long enough to experience commercial implementation. After Dash Charge, the OnePlus co-founder cited general build and design quality as empirically the most important selling points for the OnePlus 3.

Not surprisingly, this finding will significantly affect the overall marketing strategy of the Chinese smartphone manufacturer. As Pei himself admitted, OnePlus is planning to advertise this feature more heavily in the future. Not that long ago, the company made a video comparison between Dash Charge and Samsung's Adaptive Fast Charging tech with the former coming out on top. According to Pei, there's going to be more where that came from.


For the uninitiated, OnePlus claims that Dash Charge can charge over half of the OnePlus 3's 3,000 mAh battery in just half an hour and most independent tests corroborate that assertion. Interestingly enough, this solution also operates at lower temperatures than conventional fast charging tech because it handles power management inside the charger instead of the phone. In other words, the chance of your phone to overheat is minimal. As a lot of consumers are obviously rather pleased with this functionality, it's not surprising that OnePlus is planning to dedicate extra marketing resources on advertising it in the future. In addition to that, this also suggests the Chinese company will hopefully push for more related tech improvements in the future, so maybe the upcoming OnePlus 3T ends up boasting an even more impressive charging solution.