The Federal Communications Commission announced Tuesday that it planned to dismantle landmark regulations that ensure equal access to the internet, clearing the way for companies to charge more and block access to some websites.

The proposal, put forward by FCC Chairman Ajit Pai, is a sweeping repeal of rules put in place by the Obama administration. The rules prohibited high-speed internet service providers from blocking or slowing down the delivery of websites, or charging extra fees for the best quality of streaming and other internet services for their subscribers. Those limits are central to the concept called net neutrality.

The action immediately reignited a loud and furious fight over free speech and the control of the internet, pitting telecom giants like AT&T against internet giants like Google and Amazon, who warn against powerful telecom gatekeepers. Both sides are expected to lobby hard in Washington to push their agendas, as they did when the existing rules were adopted.

“Under my proposal, the federal government will stop micromanaging the internet,” Pai said in a statement. “Instead, the FCC would simply require internet service providers to be transparent about their practices so that consumers can buy the service plan that’s best for them and entrepreneurs and other small businesses can have the technical information they need to innovate.”

The proposal from Pai, a Republican, is widely expected to be approved during a Dec. 14 meeting in a 3-to-2 party line vote from the agency’s five commissioners. But some companies will probably put up a legal fight, or actions by lawmakers, to prevent it from taking hold.

The clear winners from the move would be the giant companies that provide internet access to phones and computers, which have fought for years against broadband regulations. A repeal of the rules would allow the companies to exert more control over the online experiences of American consumers.

Big online companies like Amazon say that the telecom companies would be able to show favouritism to certain web services, by charging for accessing some sites but not others, or by slowing the connection speed to some sites. Small online companies say the proposal would hurt innovation. Only the largest companies, they say, would be able to afford the expense of making sure their sites received preferred treatment.

And consumers, the online companies say, may see their costs go up to get quality access to popular websites like Netflix.

The action “represents the end of net neutrality as we know it and defies the will of millions of Americans,” said Michael Beckerman, chief executive of the internet Association, a lobbying group that represent Google, Facebook, Amazon and other tech firms.

But Pai said the internet rules were adopted to stop only theoretical harms. He said the old rules limited consumer choice and stifled investment in network expansion and upgrades.

He has also argued that the existing internet rules stop internet service companies from experimenting with new business models that could help them compete with online businesses like Netflix, Google and Facebook.

The plan to repeal the existing rules, passed in 2015, also reverses a hallmark decision by the agency to declare broadband as a service as essential as phones and electricity. That move created the legal foundation for the current rules and underscored the importance of high-speed internet service to the nation. It was put in place by Tom Wheeler, an FCC chairman under President Barack Obama.

Pai signalled his intention to dismantle the existing rules in April. The action on Tuesday by Pai, who was appointed chairman by U.S. President Donald Trump, is the centrepiece of a deregulatory agenda that has also stripped television broadcasters, newspapers and telecom companies of a broad range of regulations meant to protect the public interest.

The telecom companies on Tuesday cheered Pai’s proposal.

“The removal of antiquated, restrictive regulations will pave the way for broadband network investment, expansion and upgrades,” said Jonathan Spalter, the chief executive of USTelecom, an industry lobbying group.

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But consumer advocacy groups and Democratic lawmakers said the move would harm consumers and internet businesses that have relied on the rules to ensure all content is equally available, and to make sure that speech is not stifled by broadband companies putting up barriers to certain internet sites.

Consumer groups say broadband companies have been incredibly profitable under the net neutrality rules and have expanded their networks into new communities and with faster speeds, despite complaints the rules hamper their businesses.

“Your internet service provider will be free to make online fast lanes and favour the content of its choice,” said Gigi Sohn, a former senior adviser to Wheeler at the FCC. “That it will take away your control of your internet experience and give it to Comcast, AT&T and Verizon.”

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