Our CEO Beth is Kenyan and suffered from having to buy dirty, contaminated water while at university. She created her own water filter and started a successful business selling over 5,000 filters in Kenya in the past 5 years. However she is increasingly coming across areas of Kenya where there's regularly no water available as rivers run dry and the water table drops.

This problem is not limited to Kenya. The UN estimates that 1.8bn people will experience water scarcity by 2025.