AsianScientist (Jan. 19, 2012) – Sony officially opened the Sony University Singapore campus yesterday, as an integral part of the company’s efforts to expand its business in new growth economies.

As the first campus to be opened outside of Japan, the Singapore campus located at the Jurong International Business Park has been established to deliver tailor-made leadership development programs for Sony employees worldwide.

The Singapore campus will also provide a foundation for leadership education that will help drive the future growth of Sony’s businesses, particularly in key emerging markets such as China, India, Indonesia, Vietnam, South Africa, and the Middle East.

Sony University Singapore will receive investment of approximately S$4.5 million (US$3.52 million) over the next three years from the Sony Group as part of its commitment to nurturing its next generation of decision makers, and ensuring that they are well-equipped to operate in both developed and emerging markets.

In addition, the location will also be used to conduct focus group studies, thereby enabling decision-makers to better understand consumer needs, and implement optimum solutions to drive Sony’s business growth.

“Singapore is the ideal location for Sony University’s new campus, with its highly-educated talent pool and the local government’s passion and commitment for developing the country into a global hub for leading expertise and knowledge,” said Tsugie Miyashita, Senior Vice-President and Corporate Executive, Sony Corporation. “The new campus will also strengthen ties between each global region by facilitating new interaction between the next generation of global Sony management,” he said.

The Singapore campus of Sony University will receive its first intake of senior executives from March 2012 onwards.

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Source: Singapore Economic Development Board.

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