Vayra86 The brightness argument is only relevant for the business segment and the funny thing is that for the larger, lower pixel density screens like those used in advertising, they can use solutions similar to microled already, such as these. en.wikipedia.org/wiki/LED_display



OLED does not require higher brightness values, because it can still achieve extreme static contrast ratio, and in a more pleasant to look at way by producing true blacks. Its an obvious case of marketing spin: in fact it is non-OLED tech that NEEDS the higher brightness to fit into recent (HDR) standards. The pleasure (not) of looking at 600-1000 nits comes after that ;)

Vayra86 That's the whole thing: microled really is just 'making existing tech smaller'. That is all it is. And Samsung's current achievements are nothing to write home about, even on their 'Wall' sized displays they have visible gaps between the leds that stand out when displaying darker tones. The image quality isn't quite there yet either.

Vayra86 I really do hope microled takes off because its more durable than OLED and promising in that sense, but Samsung's research into it is stagnant, and honestly, for obvious reasons. High cost + lots of individual points of failure and simply impossible to manufacture at such microscopic sizes and with good yields. There are good reasons why nobody else ventured into this earlier, its not like this is a new idea.

Vayra86 You have to understand why Samsung is pushing this tech so hard, just like the horrible attempt they made with QLED, they have already lost quite a few display battles to LG now and cannot afford to lose more, so the solutions they target are becoming more and more radical. That is why I say: I'll believe it when I see it.

More of a not always. At home, in the home theater or at work in a nice closed building and somewhat dimmer lights, 200-400nits works great and the main worry is contrast ratio. In bright sunlight outdoors or at home in a sunlit room, we would quite like 1000nits for the extra clarity afforded by being able to better compete against the sun. In my room at home for example, if I have just the side window open I get quite a bit of glare. If I have the window at my back open my screens are unreadable, even at the full 400nits. My screens are of the older, extra-grainy anti-glare variety as well, not the more modern semi-glossy stuff, let alone full glossy.As for the LED array displays.. have you looked at one up close? There's a limit to how small you can make a traditional LED, and it's nowhere near small enough to be fit into something like a 30" 4K or 8K display.PS: The LG OLED TVs sorta cheat for their high brightness levels by using a pure White OLED panel under filters, with 4 subpixels (1R, 1G, 1B, 1white for brightness boosting). Phones also cheat: by leaning on the fact that they're mostly screen-off, they can allow themselves to be driven to really high brightness levels (450-700nits, depending on implemtation) without as much burn in as, say, a desktop monitor.Much like how transistors were just making existing tech (vacuum tubes) smaller, the whole point is making it smaller so it can be used better - in this case moving from an arbitrary light in the middle of empty space to a giant wall-sized display, and later on to smaller monitors and screens. Just give it time: development has basically just started thanks to Qdots making it viable at all (much easier to make a panel of only blue LEDs than a panel of mixed red, blue and green LEDs.. so they claim anyways).Much like pretty much any other nanoscale transistor fabrication, just give it time to mature. I mean, not 3 even years ago 10/7nm transistors were being shown in single-transistor and single SRAM cell (4 transistor) demos only, and now the ramp up to full scale production is happening. Then there's the minor detail of Qdots making a full colour microLED display actually worth building at all (which in turn affects how much R&D you put into it).I view it differently. I think Samsung went QLED (Qdot on top of classic LCD) as a stepping stone to microLED under Qdot - basically lets them get familiar with printing the Qdot layers that will eventually go on top of their pure microLED panels. They might do a pure blue OLED + Qdot panel lineup as well at some point, but I personally don't see it happening given how well Samsung ElectroChemical has been executing.