The ads, which show up for users in the U.S. as they flip through Discover tab stories, also allow users to swipe up to jump over to Fandango or MovieTickets.com to buy tickets and put those butts in seats. The ads themselves are a new product that Snapchat has been testing as the platform contemplates shifting to a more ad-friendly, algorithmic content feed. Last month, Snapchat also built some shopping-enabled ads for Lancome and Target that ran alongside content in Cosmopolitan's channel.