"When I was younger," a remarkably self-assured, soft-spoken 15-year-old kid named Aaron tells the camera, "I suffered from bullying because of my lips—as you can see, they're kind of unusually large. So I would kind of get [called] 'Fish Lips'—things like that a lot—and my glasses too, I got those at an early age. That contributed. And the fact that my last name is Cheese didn't really help with the matter either. I would get [called] 'Cheeseburger,' 'Cheese Guy'—things like that, that weren't really very flattering. Just kind of making fun of my name—I'm a pretty sensitive kid, so I would have to fight back the tears...