(CNN) The Super Bowl will not be devoid of politics -- at least during the commercial breaks.

President Donald Trump and former New York Mayor Michael Bloomberg's presidential campaigns plan to spend $10 million each on 60-second ads during the highly-watched football game, sources with both campaigns tell CNN.

Trump's ad, according to a campaign aide, is expected to run early in the game. The campaign reserved the ad time in December and the spot has already been paid for, the aide added.

Bloomberg, after Trump's plans to run an ad during the Super Bowl were reported on last year, decided that he would also air a spot during the February 2 game, a spokesperson for the former New York Mayor told CNN.

Neither campaign said exactly how much they paid for their ad, but Fox executives have said that they hope a 30-second spot during the Super Bowl would cost more than $5 million, meaning a 60-second spot could cost each campaign upwards of $10 million. The Bloomberg spokesperson said that the presidential campaign would pay "market rate" for the coveted ad time.

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