Seen by millions of people worldwide, the ship design used by The Pirate Bay is one of the most recognizable logos on the Internet today. But after discovering that the iconic emblem had not been officially registered, a Swedish company has hijacked the trademark as their own, with an eye on commercial exploitation.

The Internet has many great and well-known trademarks. There can hardly be a web user anywhere in the world who has never seen the red, yellow, blue and green of Google’s logo, and millions every day skip past the same-colored staggered lettering of auction site, eBay. Those very same colors are used in the window representation used by Microsoft.

However, despite the shunning of the multi-colored approach of the above, among those millions of Internet users for whom BitTorrent has become a way of life, or those technology reporters who have written so much about the site, the logo employed by The Pirate Bay is also very recognizable indeed. The ship emblem, with its sails featuring the outline of a cassette tape-and-crossbones, has been reproduced millions of times on countless numbers of websites and products.

The Pirate Bay, in line with their sharing ethos, has always allowed people to use the logo free of charge and even makes the artwork publicly available in usable, scalable formats to ease its reproduction, some of which were used to create fan tattoos. But that is still not enough for some greedy individuals.

Today news broke that a private Swedish company, noticing that the logo had no commercial protection, took the opportunity to hijack it. The outfit, Sandryds Handel AB, have officially registered the emblem as their own with the authorities, with the intention of commercially exploiting it.

While admitting they have absolutely nothing to do with The Pirate Bay, in a radio interview Sandryds Handel spokesman Bengt Wessborg defended his company’s action.

“The idea is to sell USB drives using this brand,” he told SR. “We saw that it was not already allocated to someone else. It was not registered,” he added.

A spokesman for Sweden’s Patent and Registration Office said that they were unable to find that any rights to the logo were held by The Pirate Bay, therefore they were able to allocate them to Sandryds.

The logo registered by the company is very slightly different in color to that of the original Pirate Bay design, with ‘The Pirate Bay’ written as “The Piratebay”.

Commenting on the news, ex-Pirate Bay spokesman Peter Sunde told TorrentFreak: “It will be turned over quite easily, it’s a preliminary registration that is being ‘tested’,” adding that while anyone can use the logo for any purpose they like, they may not take any action which limits the way other people can use it.

Peter says he wrote to Sandryds, and they replied telling him “…that they were amazed themselves and just wanted to try.”

TorrentFreak asked if The Pirate Bay is going to try and get the logo back, and we were told that they would try to get the decision by the patent office anulled, adding that the registration wasn’t legal and is therefore prohibited by law.

“It’s a person at the registration office that has made an error – willingly or not, we’re not sure,” they added.

“It would be nice if they liked it,” said the Sandryds spokesman in a statement. “But we may perhaps enter into dialogue with them if needed,” he added.

Needless to say, certain Pirate Bay supporters will not “like” this hijacking at all, and offering discussions over the reappropriation of an emblem they already see as their own will be tantamount to waving a red rag at a bull.

History shows us what happens to outfits who take negative actions against The Pirate Bay, so on past experience, if Sandryds Handel hope to keep doing business on the web in any meaningful way, they may want to quickly reassess their position.