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After she was selected to design a poster for Madison’s professional soccer team, Toni Pawlowsky said the idea popped into her head fast: a “Jurassic Park,” Godzilla-type image of Forward’s flamingo mascot.

In her poster, the pink flamingo looks more nurturing than menacing. The bird has an opposing player in its beak and is lifting him off the ground by his jersey. On the field underneath, baby flamingos hatch from soccer balls.

“It was really fun to do,” said Pawlowsky, one of 17 local artists selected by Forward Madison FC to create posters given to fans before every Forward home game at Breese Stevens Field.

The poster project idea came from Mark Fraire, Dane Arts director of arts and cultural affairs, who put the word out to artists.

“I am always trying to show how art is in every arena and is an economic driver,” said Fraire, who coined the term “spARTs” to refer to the mashup of sports and arts.

All the artists are paid $300, given tickets to the game they’ve commemorated with their art, and a few of their own posters.

The team has printed 250 posters for each home game since the team debuted in April. They’re available at the fan services tent and given away to fans, first-come, first-served.