Charles Leclerc has launched a karting brand as he looks to bring up the next generation of racing stars.

Leclerc was a rising star in his karting career, finishing second to Max Verstappen in 2013's World Championship.

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The Monegasque was aided through his karting career by his godfather Jules Bianichi, like Leclerc a Ferrari academy graduate, who raced in F1 with Marussia until a crash at the 2014 Japanese GP cost him his life.

Having stepped up to Ferrari this year, securing his first pole positions and race wins in the process, Leclerc has now turned his attention to the next generation.

He said: "I started racing 18 years ago dreaming of Formula 1, most of the best times I've had in motorsport are from the karting days but it's also where I've learnt most.

"It's so good to be back in the karting world in a different way and I'm really looking forward to this new challenge."