For some millennials, YouTube stars are more important than popular pop musicians or famous Hollywood actors. Older folks may not understand this phenomenon, but it actually makes a lot of sense -- YouTube is a platform where many young people spend their time.

Today, Google announces that it is making YouTube even better. The service can already stream video in 4K, and is available on countless devices, but now the videos are gaining High Dynamic Range (HDR) support too. This means the content will be presented with better contrast and more vibrant colors. Of course, the benefits will only be relaized with displays that support HDR.

"Starting today, you can watch YouTube videos in HDR on supported devices, such as HDR TVs with the new Chromecast Ultra, and soon on all 2016 Samsung SUHD and UHD TVs. If you're using a device that doesn't yet support HDR, don't worry, videos will still play in standard dynamic range. As more HDR devices become available, YouTube will work with partners to enable streaming of the HDR version", says Steven Robertson, Software Engineer, Google.

Robertson also shares, "any creator can upload HDR videos to YouTube. To make sure creators can tell awesome stories with even more color, we’ve been working with companies across the industry. We’ve worked with the DaVinci Resolve team to make uploading HDR just as simple as SDR videos to YouTube. We’ve also outfitted the YouTube Spaces in LA and NYC with all the gear needed to produce great HDR content".

Google shares the above side-by-side images to show the potential benefits. As you can see, the HDR image on the right is more detailed and vibrant, while the simulated SDR image on the left looks washed-out.

Want to check out some HDR content now? Google shares the following YouTube playlist that contains videos that are already compatible.

Are you excited for HDR content on YouTube? Sound off in the comments.

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