At the heart of all good will toward the station is KDHX’s core asset: its music. The station is home to 84 shows and 90 on-air personalities.

“Music brings people together, and we’re so passionate about the music we play here,” Wilson says. “We’re the independent voice of St. Louis, and that means a lot to people. There’s no preapproved playlist. We’re playing whatever we want — within FCC restrictions.”

There have been challenges over the years. “The landscape has changed so much. The challenges are staying relevant and rising above the noise of everyday life.”

KDHX first went live in October 1987, where it operated for 18 months from a transmitter shack in Arnold. A renovated bakery on Magnolia Avenue in Tower Grove East served as its second home.

“We were stuck like sardines,” Wilson says of the second space. “There wasn’t room to bring people together, though we did go out into the community. We had things all over the city. But now, instead of spreading out, we can bring people together here.”