But what can we do about all this? Well, lots. To start off with, let us see all news outlets pay closer attention to their use of language when reporting on people of colour. Let us see them hire more people from minority groups, (obviously on merit) so as to broaden their journalistic perspective. And let us see more roles for women of colour in films and TV dramas, where they are portrayed as fully developed human beings who change and grow, not a static caricature mired in stereotype.