Crowdfunding Strategy Template (by Collective Agency)

1. Platform

2. Reference

2.1. The Crowdfunding Bible

2.2. Shopify Post: How To Run a Successful Kickstarter Campaign

2.3. Kickstarter School

2.4. Yancey's Quora Post on Kickstarter Data

2.5. 2011 Kickstarter Statistics

2.6. Art Space Tokyo Case Study

2.7. Kickstarter Blog

2.8. Kevin Clark: How to Plan Your Kickstarter

2.8.1. Kickstarter Worksheet

3. Facebook

4. Advertising

5. Analytics

5.1. Kicktraq

6. Champions

6.1. Recruitment

6.2. Understanding Motivations

6.2.1. Motivation Wheel

6.3. Gamification

7. Field

8. Organizational partners

8.1. Matching donors

8.2. Domain influencers

8.3. Reward providers

9. Press

9.1. Publications

9.1.1. Crowdsourcing.org

9.1.2. Wired

9.1.3. BoingBoing

9.1.4. TechCrunch

9.1.5. Mashable

9.1.6. Read Write Web

9.2. Tools

9.2.1. Media monitoring

9.2.1.1. Google News

9.2.1.2. CisionPoint

9.2.1.3. Meltwater News

9.2.1.4. Vocus

9.2.1.5. TVeyes

9.2.1.6. Burrelles

9.2.2. Press lists / distribution

9.2.2.1. CisionPoint

9.2.2.2. Meltwater Press

9.2.2.3. Vocus

9.3. Journalist relationships

10. Email / Direct Outreach

10.1. Data & Segmenting

10.2. Content & Timing

11. Rewards

11.1. Ramos Clock Quote

12. Events

13. Inbox

14. Key

14.1. Tips

14.2. Games

14.3. Educational resources

14.4. Tools

14.5. Quote

14.6. Trainers

15. Campaign Assets

15.1. Components

15.1.1. Personal / Company Bio

15.1.2. Project Title

15.1.3. Project Image

15.1.4. Short Blurb

15.1.5. Description

15.1.6. Main Video

15.1.7. Supplementary Videos

15.1.8. Funding Goal

15.1.9. Timeline

15.1.10. Rewards

15.1.10.1. Make a special offer to the first X number of backers to drive early donations.

15.1.10.2. Common reward types

15.1.10.2.1. Product Pre-Sale

15.1.10.2.2. Limited edition product

15.1.10.2.3. Branded swag

15.1.10.2.4. Access to community (online or offline)

15.1.10.2.5. Exclusive experience

15.1.10.2.6. Public recognition (status)

15.1.10.2.7. Early access

15.1.10.2.8. Event tickets

15.1.10.2.9. Participation in creating the project

15.1.10.3. Launch Partners

15.2. Backer Experience Flow

15.2.1. Bait

15.2.1.1. Facebook

15.2.1.1.1. Object: Endorsement

15.2.1.1.2. Object: Hook Image

15.2.1.1.3. Object: Hook Text

15.2.1.1.4. Object: Headline

15.2.1.1.5. Object: Blurb

15.2.1.2. Twitter

15.2.1.3. Reddit

15.2.1.4. Press

15.2.1.5. Word-of-Mouth

15.2.1.6. Event

15.2.1.7. Kickstarter friend notification

15.2.2. Bite

15.2.2.1. Watch embedded video within blog/facebook/etc.

15.2.2.2. Link through to Kickstarter page, then watch

15.2.3. Hook

15.2.3.1. Object: First 10-20 secs of video

15.2.3.1.1. Must create emotional connection

15.2.3.1.2. Condensed version of the WHY &/or WHAT

15.2.4. Reel

15.2.4.1. Object: Remainder of video

15.2.5. Capture

15.2.5.1. Urgency

15.2.5.1.1. Scarcity of rewards

15.2.5.1.2. Impose an unknown time constraint

15.2.5.2. Object: Description text

15.2.5.3. Object: Supplemental videos

15.2.6. Filet

15.2.6.1. Object: Followup emails

16. Website Integration

17. Goal & Deadline

17.1. Campaign Goal (min)

17.2. Reach Goals

17.3. Timeline

18. Story

18.1. Audience

18.1.1. Backer personas

19. Twitter

20. Influencers

20.1. Recruitment

20.2. Understanding Motivations

20.2.1. Motivation Wheel

20.3. Gamification