What is “Project Linq”?

The Linq will be a $550 million outdoor retail, dining and entertainment area, similar to the current Freemont Street Experience. It is being modelled after The Grove in Los Angeles and will feature the word’s largest ferris observation wheel, called “The High Roller”.

Who is building Linq?

Linq is being built by Caesars Entertainment Inc.

Where is Linq being built?

Linq is being constructed in the space between the Flamingo and The Quad. Currently, O’Shea’s occupies this location, however it is slated to be closed and demolished to make room for the $550 million entertainment district.

How big is “The High Roller” ? When will it open?

It is the largest ‘wheel’ in the world at 550 feet. It will be 9 feet taller than the Singaport Flyer and will be 107 feet larger than the London Eye. Caesars’ executives have suggested a sub-$20 per person cost to ride the observation wheel, and the first riders are expected to board sometime in 2013. It will take half an hour (30 minutes) to do one revolution of the High Roller.





