The great fleece freak-out of 2019 — the days of crazed excitement around the idea that Patagonia, the outdoor clothing company, was sticking it to Wall Street and Silicon Valley by refusing to make any more of the branded fleece vests that had become a banker signifier — began, as many confused news cycles do, with a tweet.

Binna Kim, an executive with a financial public relations firm, announced: “News — @Patagonia just told us they are no longer doing branded vests for financial services companies.” Instead, it appeared the brand would work only with B corporations (companies certified for environmental and social standards and performance) and companies that were members of the organization One Percent For the Planet — though most readers ignored that part and concluded, as one response went, “This news is the black swan event that will cause the next crisis.”

There were rumors it was an April Fool’s joke, but Ms. Kim shot that down. Before you could say “mergers and acquisitions,” gleeful reports were making their way around the web, Patagonia cast in the role of the tssk-ing parent issuing judgments on the morally corrupt money-grubbers and privacy-ignorers.

The general feeling being: O.K., so bankers weren’t prosecuted way back when. And they seem to be wiggling out of consequences now (so does the tech crowd, even if they are in the hot seat). But at least they are being prosecuted in the court of fashion!