Today social media is the best way to market your products. To make famous your business, you can use social tools that are essential in modern marketing. Marketers can use these tools to engage their potential customers.







Social media is popular because it is cost-effective that can fit into any type of business. You can choose any platform based on your business factors like Facebook, Twitter, YouTube, WhatsApp, etc. Below we are going to explain to you the social media platform that you can use to shape your business.

Facebook

Facebook is in the number one position that uses most for marketing purpose. Almost a third of the world’s population uses Facebook for different reasons but actively this is also used by the marketers to promote their services. This platform is useful for small as well as for big business for conversion purpose, to improve lead generation ideas, engagement purpose, etc.

Instagram

Instagram is very useful for eCommerce businesses such as clothes, restaurants, etc. To brand your product in a visual way, you can share the videos and photos with your followers. You can increase your followers through this.

Twitter

Twitter has 330 million monthly active users. It is very common nowadays to make popular your business by making your post famous and viral in real-time. By following some popular celebrities or influencers, you can find the consumers that are interested in your company and products.

Messenger

It is the messaging feature that is provided by Facebook. Marketers can use Messenger to create Chatbots, send personalized messages and newsletters and give 24*7 customer support. You can convert your leads into sales by providing them a one to one communication channel and solve their problems as soon as possible. You also can send an automated message from time to time to your customers.

LinkedIn

At first, LinkedIn is the platform to search job opportunities but now it has become a social media platform where marketers can share their content and promote their brand. LinkedIn also provides the facility to advertise your content and displaying ads by the side of the site. It is prominent for business use so people include the right personal and professional information.

YouTube

Videos are the trend of online marketing and counted as one of the most powerful social media strategies to engage the audience. Nobody wants to waste his or her time to read a full copy of the content. Instead of this, they want to prefer to watch videos that are convincing. You need not invest extra money. By making your videos and uploading them on YouTube with some keywords in title and video description, you can make higher search ranking.

WhatsApp

WhatsApp is an amazing app that has 1.5 billion monthly active users. It is also becoming a part of marketing because it is the best way to communicate with family and friends. It is very effective for small businesses to allow a perfect business profile and to provide better customer support.

WeChat

WeChat is the most popular platform like WhatsApp and Messenger to communicate with the other persons. Apart from that, it is also used for calling, shopping, making a payment, online money transfer, making a reservation, and many more. We can say it can be used as the substitute of the Messenger.

Pinterest

Pinterest is best suited for B2C businesses. Many people use Pinterest to discover new things and to get inspired to buy new things. If you have a presence on Pinterest, you can put your brands here and give your business an opportunity to fly high. It also helps to give you an idea about the most searched keyword that you can use to streamline your content in the top results of the search engine.

Social media platforms help you to save your time and efforts and increase user engagement. You can use the above 9 best platforms to market your products according to the size of your business.