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Lord Sugar has slammed a team's advert in The Apprentice, likening it to being a Baywatch remake filmed in Somerset.

During episode six of this year's series, the two teams were tasked with creating a new budget airline brand, designing the cabin crew uniform and recording a TV advert.

Team Typhoon, created a brand called "Manage-Air", while Team Collaborative, led by Kurran Pooni, unveiled "Jet Pop" labelling it "an explosion of fun".

The team filmed a promotional video on a beach, depicting team member Daniel and an actress on a sunny beach talking about the new "party destination airline".

(Image: BBC/The Apprentice)

The two actors are then greeted by a pilot before walking off into the sunset.

Soon after, the advert was shown to a packed conference full of confused airline executives, Lord Alan Sugar took to his Twitter profile to share his damning verdict.

His tweet reads: "This advert is like a remake of Baywatch but filmed in Minehead".

In the boardroom, he added: "I have really no idea what it's about".

Kurran explained that the main lead was unhappy because his normal commercial airline was not as fun as Jet Pop.

(Image: BBC/The Apprentice)

But Lord Sugar simply replied: "Watching with fresh eyes, I didn't get that myself."

The team came under further criticism in the boardroom when Lord Sugar and Karren Brady questioned if their stewardess uniform was appropriate.

She said: "Could you imagine as a woman being asked to wear that? As a uniform?

"Stewardess' main role is the safety of the passengers. Not to dolly up."

Team Collaborative lost the budget airline task and Kurran was fired for his lack of direction.

Got a Taunton or West Somerset story? Email your thoughts and stories to michael.taylor@reachplc.com or call 01935 709742.

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