The Basic Attention Token (BAT) staff announced a partnership with DuckDuckGo, making the anonymous search engine a verified BAT publisher. BAT is a cryptocurrency token designed to solve issues with digital advertising such as the fraudulent generation of clicks by using bots.

The BAT token, which operates on the Ethereum blockchain, is tied to the Brave platform created by Brendan Eich, former CEO of Mozilla. The Brave browser anonymously monitors user engagement with digital advertisements, providing a far more accurate assessment of the advertisement's success and rewards both the publishers and users with BAT tokens. Brave also claims that this system will provide a higher ROI for advertisers themselves along with better targeting and reduced fraud.

DuckDuckGo is a search engine that does not collect or share its users' personal information. The search engine prevents search leakage (this way, the websites you visit through the search cannot acquire any data about your search), does not save its users search history and does not store the user's IP address and user agent.