“Lure modules,” an item in the game, can be used to attract Pokemon to a Pokestop, making it easier for people playing the game to catch the virtual creatures. Hebert said the modules have been on at Macy’s consistently for days, bringing crowds of people around the shop playing the game.

Hebert said while the game has brought more foot traffic to the area, it does not necessarily mean an increase in sales for businesses that have been marked as Pokestops.

“There are so many stops downtown, and you don’t have to stay at them for very long to get the items,” he said. “There are probably three or four stops right around Macy’s.”

Hebert said he and his friends have also gotten into the Pokemon craze.

“I’ve had it for about three days and my friends and I are obsessed with it,” he said. “It’s exciting, I’ve never seen anything like it before.”

On a weekend evening, a crowd of about 25 people could be seen congregated outside the du Bois Center on Northern Arizona University campus, where a player had turned on a lure module. Players arrived in groups and on their own, exchanging small talk with others while trying to find some new digital sidekicks.