LAS VEGAS – Three new tools from AWS are in the works that will likely offer better pricing and simpler management than third-party products.

Chief among them is Amazon QuickSight, which entered the preview stage at the annual Amazon Web Services (AWS) re:Invent conference here, and could undermine third-party business intelligence products on both price and ease of use.

QuickSight incorporates a new query engine called the Super-fast Parallel In-memory Computation Engine (SPICE) to process queries in-memory, and it will integrate with existing AWS data sources including Redshift, the Relational Database Service, DynamoDB, Elastic MapReduce and the Simple Storage Service.

Amazon claims the product can produce an analysis on automatically discovered data within 60 seconds; it also generates dynamic data visualizations with a feature called Autograph, choosing the visualization most appropriate to the data (for example, a bar graph vs. a line graph); and allows those visualizations to be shared within an organization, embedded within apps including mobile apps on Apple iOS and Google Android, or displayed on websites.

[QuickSight] is probably not as full-featured as third-party products, but it's also probably nowhere near as expensive. Theodore Kim, senior director of SaaS operations for Jobvite, Inc.

Moreover, at $9 per user per month, Amazon claims the product costs a tenth as much as "old guard business intelligence products" which were not directly named by AWS' senior vice president Andy Jassy in his keynote, but which visual aids made clear include IBM and Oracle.

The product can also integrate with third-party products from Domo, Qlik, Tableau Software, and TIBCO Software Inc., which can plug into SPICE to generate data visualizations if the customer prefers, according to Matt Wood, general manager of product strategy for AWS, who demonstrated QuickSight during the keynote.

Despite this integration, users will still weigh business intelligence tools competitively to determine which will handle the underlying analysis.

"[QuickSight] is probably not as full-featured as third-party products, but it's also probably nowhere near as expensive," said Theodore Kim, senior director of SaaS operations for Jobvite, Inc., a talent acquisition software maker in San Mateo, Calif. Third party tools can cost hundreds per user per month or more.

A consultant who has set up TIBCO and Tableau environments for clients called QuickSight a game-changer for the business intelligence market given its demonstrated quick setup time.

"This will make business intelligence easier for the enterprise," said Adam Book, principal engineer and senior cloud architect for Relus Technologies, a cloud consulting firm in Peachtree Corners, Ga. He said a business intelligence environment he set up for a client took two and a half months to complete with third-party tools. "With QuickSight you can just have it start working right away."