Amazon also announced a bevy of kid-friendly activities and games that are available right now as part of the new push. Kids can check out The SpongeBob Challenge, Sesame Street and Amazon Storytime right now, along with games like The Tickle Monster Game! and Zoo Walk on their own devices. Amazon also says that hundreds of developers are interested in making kid skills, with more on the way.

Parents get a bit of control, too. The first time you ask Alexa to enable a skill that's been identified for kids, it will ask you to give the skill permission in the Alexa app. You'll need to verify your identity with a one-time text code sent to the phone number in your Amazon account or with the security code of the credit card on file. You'll be able to manage permissions on Amazon.com thereafter.