After a mere nine days in the App Store, Good2Go — an app meant to facilitate sexual consent with simple yes-or-no questions — is as good as gone.

According to the app founder, Lee Ann Allman, Apple pulled Good2Go citing a rule in its developer guidelines that does not allow “excessively objectionable or crude content.”

Apple is notoriously opaque when it comes to its app squashing, leaning on a vague set of guidelines as a catch-all whenever the company decides something is inappropriate (like a game where you play a weed farmer) or, in this case, gets bad press.

READ: Apple Pulls Popular Marijuana-Themed Game from App Store

So, naturally, Apple didn’t tell Allman much. But, as she explained to Slate’s Amanda Hess, “They did say it was not deemed to be crude” (read: objectionable).

For now, Allman has opted to also pluck the app from the Google Play store and shutter her website. She’s considering the public criticism she received and plans to eventually relaunch the app as an educational tool, as opposed to one that simplifies consent in the rigid form of a digital OK. She also plans to consult sex-ed experts on college campuses.

The next iteration, she told Hess, “won’t be a quick process.”

Follow Alyssa Bereznak on Twitter or email her here.