With rumours of expansion teams in the Canadian Premier League for the league’s second season starting in 2020 becoming more and more common, I decided to take a shot at predicting or at least creating an idea of what to expect from these cities.

The Kitchener-Waterloo Region has been rumoured to be a destination for a club in the Canadian Premier League since the league first got announced in May of 2017. In total, the region is home to over 600,000 people, making it a desirable location for expansion.

For the name of the club, I went for the name Grand River United, as it was impossible for me to only include one of either Kitchener or Waterloo, or to even use both as the surrounding cities (Cambridge, Guelph) will play a big role in attendance if a club in the region was ever to join the Canadian Premier League. The Grand River is a large river in Southwestern Ontario that runs through cities such as Kitchener, Waterloo, Cambridge, Paris, and Brantford. The idea is to unite the local region into one target market, with no community feeling left out.

The crest would be the first roundel logo in the Canadian Premier League, despite the crest style being very popular in other soccer leagues across the globe. The Great blue heron is used to represent the region as it is known as a popular breeding ground for the large wading birds. A stylized version of the GRU acronym shares the shield with the heron. The light blue and dark blue colours are based off of the Great blue heron and are also a nod to the now defunct PDL (now USL League 2) team, K-W United FC.

For the home kit, I chose to go with vertical stripes which is once again unused in the league so far, but is common around the globe. Subtle details as been added to the stripes to create more depth on the jersey. The away kit uses the dark blue as a base and uses the acronym from the shield as its own crest. A polo style collar is added to give the jersey a timeless feel. North, a Kitchener based eyewear company, is used as the placeholder kit sponsor.

Make sure to follow the rest of the series as I plan to create Saskatchewan, Montreal, and Fraser Valley concepts in the near future.

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Xav Ouellette A graduate of the Graphic Communications program at BCIT, Xav is a dedicated football fan from beautiful Victoria, BC. Known mostly for his sports related graphic design, Xav also runs the Pacific FC focused twitter page @TheHydroPole. He is currently Director of Communications for the Lake Side Buoys.

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