Almost as many people filing past the booth wanted to discuss hunting as were interested in football. Cole, who grew up as a hunter in rural Xenia, Ohio, has a TV show available on DIRECTV, in which, he says, "ordinary, everyday working people" go hunting, mostly for whitetail deer. He is selling DVDs at the show, but also is selling for charity autographed T-shirts emblazoned with his "Blitz TV" logo, at $10 a pop. Cole is at the booth through tomorrow afternoon.