What we’re looking for

The plastic value chain is broken. We need to use less plastic and recycle more. We are looking for bold ideas with the potential to scale up and drive behaviour change for millions of people across the world.

We invest in:

Material innovation: Innovations across the entire plastics value chain, from material innovation to end-of-life

Innovations across the entire plastics value chain, from material innovation to end-of-life Responsible consumption: Solutions that inspire responsible consumption by consumers and businesses, through technology

Solutions that inspire responsible consumption by consumers and businesses, through technology Circular economy: Improvements in the recycling, clean-up and treatment of waste plastics, to create a more circular economy.

Our objectives come from two UN Sustainable Development Goals: UNSDG 12 Sustainable and Responsible Consumption and UNSDG 14 Life Below Water.

What we offer



We’re fostering a unique innovation ecosystem with our partners, to invest in and nurture ambitious new ideas.

We invest from pre-seed through to Series A. So we can help with anything from proof of concept through to scaling an idea to reach millions of new customers. We’re happy to invest on our own, or with other investors.

We can call on expert volunteers from our 30,000 colleagues across Europe to help you solve your toughest problems in strategy, product, marketing, operations, finance and more.

Through our Innovators in Residence programme, you can trial your products with thousands of people at our Sky campus in West London.

Once your product is ready for the mass market, we can use our voice to raise awareness amongst our 120 million viewers, to help you succeed.

Got a solution that can change the way we use and reuse plastic? Please apply for funding.