Every day, social media editors around the world face difficult decisions. For example: does the guy who claims he burned his dick while fucking a pepperoni pizza deserve a response from your company's official Twitter account? For one social media person at Domino's, the choice was obvious.

.@Dominos_UK HELLO I'VE JUST MADE LOVE TO ONE OF YOUR PIZZAS AND BURNT MY PENIS SEVERELY. PLEASE ADVISE ON YOUR TERMS FOR A REFUND. THANKS. — LAD_VIGO (@ITK_AGENT_VIGO) February 24, 2014

@NotArsedLike @ITK_AGENT_VIGO Please contact our head office - comments@dominos.co.uk regarding this matter. — Domino's Pizza UK (@Dominos_UK) February 24, 2014

.@Dominos_UK DISGUSTING FOB OFF,YOUR STAFF SHOULD INFORM CUSTOMERS ABOUT THE DANGERS OF MAKING LOVE TO YOUR PIZZA. WHY IS THIS NOT IN PLACE? — LAD_VIGO (@ITK_AGENT_VIGO) February 24, 2014

@ITK_AGENT_VIGO Our apologies, we will look for a way to notify customers of this in future. Thank you for bringing this to our attention. — Domino's Pizza UK (@Dominos_UK) February 24, 2014

.@Dominos_UK I'M NOT HAPPY ABOUT THIS, NOT HAPPY AT ALL, I HAVE A MULTITUDE OF PEPPERONI PIECES STUCK TO MY BALLS AND MY PENIS IS SCORCHED. — LAD_VIGO (@ITK_AGENT_VIGO) February 24, 2014

@ITK_AGENT_VIGO As you have previously been advised, please email our head office about this — Domino's Pizza UK (@Dominos_UK) February 24, 2014

.@Dominos_UK LOOK, I'VE TRIED EMAILING YOUR HEAD OFFICE WITH NO SUCCESS BUT NOW THE PIZZA WANTS TO GIVE ME A BLOW JOB, PLEASE ADVISE. — LAD_VIGO (@ITK_AGENT_VIGO) February 24, 2014

@indiantank @ITK_AGENT_VIGO It is definitely recommended, as that is not what is expected of our pizzas. We raised them better than that! — Domino's Pizza UK (@Dominos_UK) February 24, 2014

[h/t Daily Star UK]