Every year since 1957, automakers from around the world have come to Detroit in January to show off their latest and greatest. This year, however, many of them are stopping in Las Vegas first—and scooping their own show.

Sin City is the site of the annual Consumer Electronics Show, also held in January, which used to be dominated by computers, smartphones, TVs and other digital doo-dads. But automakers have crashed the party, becoming a top draw for many attendees. That partly reflects all the new gizmology showing up in vehicles, from dashboard apps to self-driving sensors to smartphone-enabled car controls. But it’s also an effort by automotive executives to shed their industry’s industrial-era image and rebrand the car business as a trendy, tech-enabled growth sector.

Here are a few of the announcements that would normally take place at next week’s Detroit auto show (officially known as the North American International Auto Show), but are instead rolling out at this week’s “Super Bowl of tech” in Las Vegas:

* General Motors (GM) is unveiling the Chevrolet Bolt, an all-electric compact car that’s supposed to retail for less than $30,000. (Its predecessor, the Chevy Volt, debuted at the Detroit auto show in 2007.)

The Chevy Bolt. More

* GM CEO Mary Barra introduced the Bolt in a keynote speech at CES. In Detroit, her public remarks will be limited to part of a Chevrolet presentation with other GM execs.

* In another CES keynote, Ford (F) CEO Mark Fields laid out a new vision for Ford as a “mobility” company that plans to expand beyond the mere production of automobiles into transportation services such as mass transit, ride sharing and rentals.

* Volkswagen showed off a new electric “microbus” it might build someday, along with a futuristic “gesture-controlled” touch screen coming soon on some of its cars.

* BMW revealed a new “mirrorless” system that replaces side-view mirrors with cameras embedded into the chassis, along with lots of other cool technology.

* Toyota has begun to fund and staff nearly 30 projects on robotics and artificial intelligence.

* A Chinese-backed startup called Faraday Future took the wraps off a “concept car” (sort of a science project that may or may not get built) that looks like the Batmobile, has race-car specs and will powered by electricity from a regular outlet.

The Faraday Future FFZERO1 concept vehicle. (Bizuayehu Tesfaye/ AP Images for Faraday Future) More

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