LONDON — Bugs are gross. That’s a given. In fact, it’s safe to say that 99.9% of Brits would hard pass on an invitation to an insect-only restaurant. But, one British chef is doing his best to change British perceptions of insect cuisine.

Just three weeks ago, chef Andy Holcroft opened Britain’s first ever insect-only restaurant, Grub Kitchen, in St. Davids in Pembrokeshire, Wales. The restaurant prides itself on its menu comprising uniquely bug-based dishes.

“Grub Kitchen was inspired by the need to change our views on where our protein comes from,” Holcroft told Mashable.

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“And the need to encourage the public to look at alternative protein sources, particularly insects. We are not saying not to eat meat, but eat meat less. We do not need meat with every meal, every day. This is putting a huge strain on our already oversubscribed agricultural industry.”

Grub Kitchen chef Andy Holcroft is keen to shift perceptions of insect-based cuisine.

It’s certainly a hard sell. But, with the world’s population set to increase to almost 10 billion by 2050, the need for sustainable food sources is becoming increasingly important.

Holcroft is passionate about entomophagy, the practice of eating insects.

“I believe insects are great because not only are they very sustainable to produce, they also taste great — used in the right way of course! But they are a vastly untapped ingredient in the kitchen with new tastes and textures. Until now, that is!”

Surprisingly, Grub Kitchen has had a very positive response since opening its doors to the public.

“People are realising that as soon as you get your mind around the fact that you're eating bugs, they are delicious, exciting and healthy.”

Grub Kitchen’s bug burger range has been a hit with diners, says Holcroft. Particularly when teamed up with combos of sweet chilli and coriander, wild mushroom or blue cheese and peppercorn.

Grub Kitchen's burger combos are a big hit with diners. Image: Grub Kitchen

Another favourite is the just-launched onion and spinach bug bhaji. Other menu bestsellers include the toasted cumin mealworm hummus, and the cricket chocolate and peanut butter cookies.

Grubs up, people!