We are ALAX, a project using blockchain to improve the speed and efficiency of app sales. The project comes from a partnership with Dragonfly, a distribution platform for games and DECENT, a blockchain platform provider. With the power of DCore, ALAX will reduce costs, tackle piracy issues, and speed up exchange rates payment processing on their app and gaming platform.

Traditionally, to buy games or apps, users had to use PayPal, credit cards, or make payments using prime rate SMS, where mobile network operators would take 50–70% commission from the price paid by the user for an app/game. With ALAX, payments can be made to the developer directly using ALAX tokens, reducing the price of the sold content for gamers, and speeding up the transaction. Game developers can then exchange the ALAX tokens for a FIAT currency (USD, EUR, THB, PHP..) at any time. Since all the transactions are recorded in the blockchain, developers will have a precise overview of the sales of their games, and be able to ensure they are getting a fair deal. It will not only increase the confidence of game developers but also keep up with the ever-increasing demand for game sales — which is currently at 2000 transactions per second and expected to grow to 7000+ in the upcoming years.

The gaming industry has entered the mainstream, with a huge increase in app and game downloads. However, the market remains tough for game developers. We estimate that game developers receive max 70% of profit from an app, and it can often take 3–6 months for all payments to be processed creating a delay in payouts. The launch of ALAX will further develop this transparent blockchain market, creating a smoother and more efficient transaction process.

“Since partnering with Dragonfly we have been committed to providing a framework where users have a method of payment that is as easy as an SMS payment, but where collection was instant, and with no commission,” said Matej Michalko, Founder, CEO and President of DECENT. “We are proud to have made this possible with the launch of ALAX.”

The ALAX app store will be created initially for Android, and launched on markets, where Dragonfly currently has the strongest representation, India, Thailand and the Philippines. Additional markets will be added later on.

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