Built for gaming, the ASUS Strix GeForce GTX 970 Graphics Card features 4GB of 7010 MHz GDDR5 vRAM coupled to an 1114 MHz GPU core with a 256-bit interface. When under load, such as during intense gaming sequences, the core clock can be boosted up to 1253 MHz. The CUDA cores in this GPU are arranged using NVIDIA's Maxwell architecture, allowing the GPU to operate using less power while generating less heat than the previous generation Kepler architecture.

The front panel of the card features a variety of outputs for connecting to different displays. There are two Dual-Link DVI terminals, including one DVI-I terminal which supports analog displays with a separately available adapter. HDMI and DisplayPort outputs which support 4K resolution are offered as well. Even if the card is connected to a lower resolution display, the card can use technologies like DSR and MFAA to leverage the extra resolution for a higher quality image.

To keep this card cool, ASUS implemented their DirectCU II cooler. The DirectCU II cooler quietly keeps the card's operating temperature in check. The cooler uses two large fans and a 10mm heatpipe to transport heat away from the GPU. 0 dB technology allows for the card to stop the fans and be completely silent when the GPU remains under a set temperature. This type of cooler is most useful in medium to large towers where airflow inside the case is unobstructed.