The latest internet trend to go viral is one of the weirder ones we've heard of - 'Cheesing'.

The dairy-based attack involves parents throwing slices of packaged 'American cheese' at the faces of their defenceless babies.

A number of videos on Twitter and Instagram this week captured the moment of confusion and/or upset, while Slate Magazine published an in-depth investigation entitled 'Should you throw a slice of American cheese on your baby's face - a careful analysis".

The trend started when Twitter user @unclehxlmes posted a video of him 'cheesing' his nephew, in a post he later deleted. However the damage was already done and others were quick to jump onboard.

Logan, the "cheese ninja" is a personal favourite, although Boo the Pug getting cheesed is also great.