5 Elements Of Successful Content Marketing For better Results

December 28th, 2015 | by Ravi Chahar || |

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Content marketing plays an important role in promoting your business on the web as it can help to grow revenue. So, you need to do your best to create SEO friendly articles first.

Here is a short content marketing strategy guide for you to read. In short, there are five elements of successful content marketing.

Blog Writing

Most companies run sites where they give trustful information about their products and services. However, brands’ sites are not just about it. To attract more visitors and build your online reputation, you should focus on high-quality blog content writing.

Actually, it means not only posting articles daily but making them media-savvy, interesting, and useful as well.

Let’s be real:

Surfing the Internet, you might find enormous articles on different topics, so it’s nearly impossible to create something unique.

So, if you want to become a successful content marketer, you need to learn how to write a perfect blog post. Once you start writing savvy texts, you’ll start getting more visitors and interactions. In short, put your readers’ needs first to help them rely on you and your brand.

Social Media Marketing

How many people have social media profiles on the web?

To be honest, the number of people who use social media networks daily is growing rapidly. Thus, social media have become an alternative source of boosting traffic. Most companies have their brand’s pages and post content daily. It is an easy and comfortable way to reach your audience and communicate with them.

Depending on your audience’s analysis, you can choose one or several networks to create an account. The most common social networks are:

Facebook

YouTube

Twitter

Google+

Pinterest

Instagram

LinkedIn

No matter what network you choose, if you want to grow your community, you’d better dedicate time to reading tips on social media marketing. For example, there are many ways to use social media to boost up your blog. People crave actionable tips and examples, and it is not so hard to get them.

Vlogging

Scholars claim that people perceive visual information better than textual. Most proficient marketers know this fact, and they don’t hesitate to make right content for their audience. One of the ways to provide readers with information using visual content is vlogging.

Vlogging means video blogging, and it is posting videos on a regular basis to give people actionable and interesting information. The most common ways to use vlogging for your business is to post video reviews of products, interviews, and ‘how to’ stories.

You can run both blog and vlog to attract more visitors and gain subscribers.

Conferences

Modern marketing suggests alternative ways of promotion. For example, you can organize offline or online conferences. Your audience can get the most out of it, and it can be beneficial for your brand, too.

However, it is important to create an interesting and useful conference with great speakers and actionable examples. So, it is not an easy thing to do.

There are three stages of conference organization:

pre-conference: it is time to pick up topics, speakers, and organize the event itself

conference: communicate with visitors, provide them with useful information

post-conference: continue on building relations with your audience

Once you pick the theme for your conference, set your conference goals. Ask yourself what you want to get from this event (leads, brand exposure, new accounts, etc.). Then, after the conference, analyze the data. It can help you make SWOT analysis later.

By the way, don’t hesitate to attend conferences as well. It is a good way to analyze competitors, meet new colleagues, and get insights.

Offline Trainings

Content marketing can be offline, too. If you want to share something useful with your audience and get their contacts back, you can organize offline training.

The system is easy: you invite gurus to speak on important topics, promote the event via the Internet, attract visitors, take their contacts, and generate leads. Of course, it’s unlikely you can use this tool too often, but it is important to know how to organize such events.

Final Thoughts

Proper using of all above-mentioned elements can help you become a successful content marketer. All in all, useful content is at the core of marketing, so you should do your best to learn how to craft interesting and media-savvy content.