

A good reputation is valued by everyone and always has been. However, for businesses, or for those who stake their career on the value of their name, reputation is even more important. A good reputation results in positive word of mouth. A bad reputation can break you both personally and professionally. In this high tech age of digital media and online browsing information is practically currency. BrightPast provides online reputation management services for businesses and individuals that want to remove negative buzz about themselves and create a positive image.

This means that there are many ways to disseminate information, whether it be positive or negative, true or false. Learning to control perceptions and manage your online identity is a crucial skill set in these modern times for both businesses and individuals. However, if you lack that skill set there are still resources you can use to help you get a better handle on the situation.

The unfortunate truth is that there really isn’t a way to opt out of involvement in the online conversation. Technology has allowed anyone to place personal investigations or criticisms into the public sphere, whether they are valid or not. If you have been targeted specifically then it is good to know how to respond. Many businesses or individuals seek out the help of skilled PR Firms or Online Reputation Management groups. These companies help their clients by teaching them the avenues they can use to spread positive word of mouth, or how to insulate themselves from potential negative PR.

They are also great if you are seeking advice on how to deal with a very specific situation. This is because they have spent years developing a reputation of their own and have the contacts necessary to spread the message you want. If you want to draw attention to a new charity initiative your company is supporting they will know who to call to get the story in front of people’s eyes. If you are suffering from negative press online, they know ways to change the story by blocking or deflecting the current online conversation.