NEW DELHI: A group of dedicated and disciplined backroom boys ensured that Narendra Modi 's campaign was organized with military precision, packed with combative tactics and maneuvers. Operating under the radar, young techies — most of them from Gujarat — took over the war-room in BJP headquarters at 11, Ashok Road, and carried out the perfectly planned and executed campaign ever seen in the country.While the uber-efficient Vijay Chauthaiwale, a molecular biologist and vice-president (discovery research) at Torrent Pharmaceuticals in Ahmedabad, took over the operations in Delhi, UK-based acquisitions and mergers lawyer Manoj Ladwa headed the research analysis and messaging team of Modi, setting up control rooms in Lucknow and Varanasi . The digital campaign was spearheaded by Silicon Valley-returned Arvind Gupta in Delhi and Hiren Joshi, Modi's OSD based in Gandhinagar "We managed to establish perfect synergy and coordination among the political, nonpolitical and creative aspect of the campaign," Chauthaiwale told ET Magazine.Originally from Nagpur but settled in Ahmedabad for the past 18 years, Chauthaiwale has a RSS background. "Four months ago, Modiji asked me to help out in the campaign.Graph by Gramener.comThough I have a Sangh background, this was the first election campaign for me," he said. His task was to coordinate the efforts of RSS with the state leaders and also to coordinate between the Delhi office and Gandhinagar office of Modi.Ladwa had a relatively more public role though he too managed to operate without attracting too much attention despite his pronounced British accent and impeccable formal attire. A Gujarati settled in the UK, his family was associated with the BJP, he immediately took up responsibility thrust on him. He focussed on ensuring effective messaging all over the country and providing inputs to Modi on key issues of the day and help in setting the agenda. Ladwa worked closely on the creative aspect along with Piyush Pandey's team to tell and amplify the Modi story.They started the day with a meeting at 9.30 each morning. The agenda for the day was set and uniform messaging was decided. All the spokespersons needed to attend the meeting or at least be there through tele-conferencing.By 10.30 am, a briefing note was prepared and circulated to all key people."We studied campaigns around the world, including those of Barack Obama and Tony Blair," Ladwa said. The messages and the slogans were tweaked to strike a chord with people in different regions and states. They also gave region-specific inputs to Modi to help him in his speeches during the rallies.To illustrate: issues of fishermen in coastal areas and infiltration in the Northeast.More importantly, it was the various teams of driven youngsters they had put together who made the difference. There was a team, for example, whose job was only to monitor the speeches made by Sonia and Rahul Gandhi."We would pick up the points, especially those that required a rebuttal from Modi, and send them to him within 15 minutes of the speech," said Chauthaiwale. Ladwa's team would send him the suggestions for rebuttal. "The final call was taken by Modiji on how to use the inputs. We had a clear agenda that no issue raised by the opponents should go unanswered," said Ladwa.