Facebook is testing the introduction of Augmented Reality (AR) ads in the News Feed. As of now, only a select few advertisers have been given the opportunity to take advantage of this futuristic feature. This feature was already used as part of a Michael Kors campaign which allowed users to try on their sunglasses by using their phone's camera to virtually place the sunglasses on their faces, much like Facebook and Snapchat filters. Sephora, NYX Professional Makeup, Bobbi Brown, Potter Brown, Wayfair and King are the first companies testing this feature in their summer campaigns.











Watch this coverage by CBS Miami to get an idea of how it looks like:





The aggressive entrance into Augmented Reality by Apple with ARKit, Microsoft with HoloLens, Facebook with AR ads introduces a whole new sphere in digital marketing. Consumers have been steadily shifting to online marketplaces.The only thing that is considered a minus point of online marketplaces is the lack of means for consumers to truly experience the product before buying it. Augmented Reality takes care of this problem in the most ingenious of ways. This may indicate that in the next decade AR is going to become the norm in digital marketing and not the exception.





The next big sector to enter the Augmented Reality sphere could be the telecom giants. Imagine wearing glasses to have AR video calls with your loved ones enabling them to be virtually be in front of you just like the hologram calls in Star Wars but even better.













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