Video killed the radio star may have just been a famous song in the 80s, but it’s definitely a modern truth today. Even though videos are the biggest source of online content, top sites such as YouTube aren’t capitalizing on the latest advantages in technology. Because of this, video content creators aren’t being adequately rewarded for their work. Thanks to Flixxo, that’s all about to change.

The platform offers a decentralized alternative to YouTube and the likes that aim to offer more power and revenue to creators. These content creators upload their videos to the peer-to-peer network and determine how many tokens, or Flixx, users need to pay to watch it. The smart contract linked to Flixxo’s blockchain technology allows the creator to decide how the Flixx that they earn will be shared with partners and users who seed the video.

The platform was founded by: Adrian Garelik, a filmmaker and co-founder of Rootstock; Federico Abad, a UX/UI professional who created Popcorn Time; Pablo Carbajo, a cryptocurrency expert responsible for building up Reicoin and Javier D’Ovidio, the CEO of Edrans.

Their user model seems to be impressing some big names, such as Rodrigo Saiegh, who is the executive producer at FAV! Media, which produces social media content for Sony and HBO among others.

“There are a bunch of new trends on digital content production, looking for disruption on digital distribution. By growing up an economy for teenagers and millennials, Flixxo will develop new business opportunities for such content,” Saiegh said.

In addition, advertising on the platform is extremely unobtrusive. In fact, advertisers actually purchase Flixx from the content creators. They then determine how much Flixx they’ll pay out to the users who watch their ads. It definitely seems like a win-win situation and results in an organic financial ecosystem.

Flixxo’s token presale will begin on the 13th of October with a fixed amount of one billion tokens for sale. Their crowdsale will start on the 24th of October and will last for 30 days. During the crowdsale, 300,000,000 Flixx will be available and can be purchased with ETH. One Flixx is equivalent to 0.00025 ETH. In addition, early investors can enjoy discounts ranging from 10% to 30%.

A breakdown of the token distribution can be seen below:

The second quarter of 2018 will see the company debut their functional platform, while the fourth quarter of next year sees Flixxo integrating with networks of other video platforms. In early 2019, the company hopes to integrate gaming, music and marketplace platforms onto their site to continue to work towards their goal of changing the way we share and stream media.