Social media marketing has been on the rise, especially Facebook marketing. Statistics show that an average value of a Facebook fan is $174.17. If you multiply that by 1,000 fans, the company is making a significant profit margin. They also get an average of 1,400 webpage views per day. Of course Facebook fans spend more money on products they ‘like’. If they ‘like’ a company, they are more loyal and more likely to refer the company to friends and family.