What they need to do is to stop making multiple SKUs of the same product because they are blatant ripoffs to the consumer.

$599 Mac Mini:

1.83 C2D

1 GB RAM

80GB HDD

DVD Read/CD Write

$799 Mac Mini:

2.0 C2D

1 GB RAM

120GB HDD

DVD Write/CD Write

Seriously, that $799 model could be $499, have 250GB HDD and 2 GB of RAM and it STILL would be a ripoff. Cut down the SKUs (just gimme one aluminum 13" Macbook and get rid of the white and black Macbooks and trash the damn Air) and cut down the prices and up the the specs. Pure and simple.