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Worked for Doug Ford in Ontario. Maybe it can work for Jason Kenney.

Monday, after the weekend, we’re talking about beer, which for most folks is not near as good as drinking beer.

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Suddenly, United Conservative leader Kenney, no doubt thirsting for a win in next year’s provincial election, pipes up about cheaper beer.

When you mention cheaper beer, you draw a crowd.

And beer is on the brain because of this news flash.

The Alberta NDP government’s grants to this province’s brewers of craft beer have just been ruled a no-no by those who do the judging.

United Conservative leader Jason Kenney is in Calgary, speaking to a quiet oilpatch crowd listening to facts and figures more mind-numbing than beer.

Afterwards, to the assembled press, who look like they could use a beer even though it’s like nine in the morning, Kenney says trade barriers between provinces mean Albertans pay more for beer.

“I would go back to the drawing board. You know, let’s free the beer,” says Kenney.