Beard today, gone tomorrow!

Kit Harington revealed a baby-faced look, sans his trademark beard, after performing in his new play, "Doctor Faustus," in London.

Captured by some awkward fan selfies, it's fair to say that the "Game of Thrones" actor looks like a cross between Heath Ledger in "10 Things I Hate About You" and a goth teen at a Cure concert. Of course, he's still as handsome as ever.

Despite all the buzz this beard grooming has caused, Harington recently told The Sunday Times that he wants the world to know he's more than just his luscious locks (it's like he knew this obsession was coming).

"I like to think of myself as more than a head of hair or a set of looks. It’s demeaning," Harington said. "Yes, in some ways you could argue I’ve been employed for a look I have."

The "Games of Thrones" actor added, "At some points during photoshoots when I’m asked to strip down, I felt that [objectification]. If I felt I was being employed just for my looks, I’d stop acting."

We're not quite sure if this beard thing will reach dear old Drake levels of hysteria, but it'll probably come pretty close.