Sure looks that way according to a new image posted over at Unwired View courtesy of @evleaks, who just so happens to have a pretty solid track record of info in the Android world. As you can see, the image also shows off the white version of what has better been known as the BlackBerry 10 L-Series line for the past few months. As noted by evleaks:

According to the marketing material pictured below, obtained by a reliable source, RIM is jettisoning the traditional four-digit model numbers in favor of a shorter, catchier nomenclature; the full-touch device, currently known by its “L-series” designation, should come to market as the BlackBerry Z10, in both black and white.

The jury among us CrackBerry writers is still out on whether or not we like the name but what do you all think of it? Sound off in the comments below and let us know.