After teasing it using disco ball-cum-music players dotted around the world, Katy Perry has finally dropped her new song ‘Chained to the Rhythm’ on the public, an upbeat, reggae-tinged track.

It used to be that lyric videos were just the words set to some simple visuals, but a new Katy Perry song is such big business that the lyric video is essentially a music video in its own right, directed by Aya Tanimura and seeing a miniature meal being assembled for, it turns out, a hamster.

The hamster is watching a hamster wheel on TV (satire alert), tying in with the lyric: “Living our lives through a lens/Trapped in our white-picket fence/Like ornaments/So comfortable, we live in a bubble”.

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Perry is expected to perform the track, which will feature on her upcoming fifth album, at the Grammys on Sunday night.