Kebab stand outside Tirana’s book fair | Photo courtesy of Aleanca Kuq e Zi

In a statement on November 14, the alliance said that Albanians were shocked to see songs and Serbian products being promoted at the entrance to the fair – which is being held in Tirana’s Palace of Congresses.

“The alliance wants to know who gave the Serbian company permission to promote its products,” the statement said.

Although similar kebab stands from Serbian restaurateurs have been a staple in Tirana for years at similar events, this is the first time that they have been the target of criticism.

The restaurant stand was removed from the book fair following the protest.

The Red and Black Alliance is a nationalist organisation headed by the deputy head of the High Council of Justice, Kreshnik Spahiu.

Serbian Investment and Export Promotion Agency, SIEPA, was not informed about the presence of LM Ariljac at the book fair, the agency told Balkan Insight.

LM Ariljac, a family firm from Belgrade, left Tirana before the official end of the fair due to organisational problems and not nationalistic provocations, representatives of the company told Balkan Insight.