Hmmmmm. I guess getting started on subscriptions was a good move!

Coming up bloggers, musicians, and anyone else using a “like to download” set up appication on their facebook page or a similar app on their website will need to figure out a new method. According to facebook’s developers blog post they will be shutting that system down. Here are the wonderful highlights:

“Developers should update their apps to comply with these policy changes by November 5, 2014 (90 days from today).”

“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”

So, if you are trying to come up by giving away things, that you have spent tons of hours on, in order to get the facebook fan base (and then reach 10% of said base, if you’re lucky)… you’re gonna have a bad time. I can predict blogs will move on to getting subscriptions instead of likes. This has seemed like the best move even before this announcement. The 10% reach was enough for me to make the call to start pushing email based subscriptions.

Facebook just went on a verification rampage. I wonder if the two things were meant to coincide. :/

[source: developers.facebook]