The ALS Association is a group that seeks to raise awareness and funds to fight Amyotrophic Lateral Sclerosis (better known as Lou Gehrig’s Disease), a progressive neurodegenerative disease that affects nerve cells in the brain and spinal chord.



To help with their efforts, they’ve kicked off the Ice Bucket Challenge, in which you get a bucket of freezing cold ice water poured over you and then nominate three people to do the same.



Currently on promotional business for their movie The Hundred-Foot Journey, producers Oprah Winfrey and Steven Spielberg got in on the act, with Winfrey nominating Spielberg to take the challenge. Of course, Spielberg obliged and nominated a trio of friends - including George Lucas and JJ Abrams - to do the same.



Find out more about the ALS Association on their website and read up about the Ice Bucket Challenge here.



You can also follow them and get involved yourself on social media.

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