Above is new and — I think — good approach to safety videos by Metro. These were inspired by the “Dumb Ways to Die” video produced by the Melbourne Metro in 2012, which I consider the creme del la creme of PSAs.

This pair of quotes from Metro’s news release get the point across:

“Safety is our highest priority for Metro riders. These videos are edgy by design because we want these messages to stick,” said Metro Board Chair and Los Angeles County Supervisor Mark Ridley-Thomas. “A lapse of attention at a rail crossing or unsafe behavior at a station can have dire if not deadly consequences. Let’s all do our part to ensure a safe and enjoyable trip.”

“We want people to be safe around trains and we think these provocative messages will help riders as they use the services,” said Metro CEO Phillip Washington. “In the past few months we have expanded the Gold Line from Pasadena to Azusa and the Expo Line from Culver City to Santa Monica, places where many people are unaccustomed to interacting with trains.”

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