An Apple Music ad featuring singer and The Voice judge Delta Goodrem has been criticised by the Advertising Standards Bureau for promoting "unsafe" driving.

The ad, broadcast during The Voice's finale on Nine earlier this month, had sparked complaints from viewers who noted Goodrem was "not wearing a seatbelt", dangerously sticking her head and arms out of a moving car, and distracting the driver by waving around her mobile phone and dancing.

According to the ASB's report, viewers called the ad "irresponsible" and said it "does not promote safe driving".

"Delta Goodrem is not wearing a seatbelt while traveling in a moving vehicle on the road. This is setting a terrible example to young drivers and passengers at a time when statistics show us how at risk this age group is on the road," said one complaint.