Trump's official website differed in both style and tone from that of his predecessor. The site repeatedly referred to the former businessman as "Mr. Trump," not "President Trump," whereas Obama went by "President Obama" on his administration's website. (Vice President Pence is referred to by his office, rather than as "Mr. Pence"). And Trump's biographical page devoted significant space to boasting about his electoral win - from the 17 Republican primary rivals he vanquished to what he called his "truly national victory and a historic movement."