The lesbian, bisexual, gay and transgender community in St. John's has changed the way it marks the city's Gay Pride Week.

This week's events were organized and planned by an incorporated body, St. John's Pride Inc., instead of a committee of volunteers.

Jennifer McCreath, a member of the transgender community, said that move opened possibilties.

"The phones been ringing off the hook," said McCreath. "Everyone wants to get involved. Everyone wants to be a part of this, from small businesses to to huge organizations like the Arts and Culture Centre."

McCreath added some members of the LGBT community were hesitant to incorporate but now that corporate sponsors have come on board, they've seen the benefits.

"This has opened the door for a lot of companies to be perceived as supporting us, and that's the most important part, is perception of acceptance"

Corporate sponsorship also brought in money to St. John's Pride Inc., so McCreath and her group could throw a bigger and better celebration.