A butcher's sign that said eating his bacon reduced the chance of someone being a suicide bomber has raised a few eyebrows.

A photo posted on social media showed a sign up in the window of Jeff Rapley's butchery, Rapley's Midtown Quality Meats, in Narooma on the NSW South Coast.

'Eating two strips of Rapley's award-winning bacon for breakfast reduces your chance of being a suicide bomber by 100 per cent,' the sign read.

A photo posted on social media showed a sign up in the window of Jeff Rapley's butchery, Rapley's Midtown Quality Meats, in Narooma on the NSW South Coast

Despite the controversy, Mr Rapley said bacon sales had increased and he was almost out of stock.

But he did not mean to cause any offence with the sign, telling Daily Mail Australia the reaction had 'gotten way out of hand' and he 'didn't mean any offence by it'.

Mr Rapley also told Narooma News: 'I'm definitely not a racist.'

He added he had a Muslim assistant working for him.

The sign, which was meant to promote the butcher's bacon, was spotted a local resident who complained.

Despite the controversy, Mr Rapley said bacon sales had increased and he was almost out of stock. But he did not mean to cause any offence with the sign

Mr Rapley removed the sign later that day and has not displayed it since.

A number of religions forbid their followers from eating pork, including Judaism and Islam.

No religion was explicitly mentioned in the sign, which was photographed before its removal and gained attention across social media.

Social media was divided on their opinion of the sign.

'It's great that the stores name is in the picture. Business is only going to go down hill for them if it hasn't already,' one man said.

'Another day in Bogan 'strayla maaate [sic],' another man said.

But there were also many who were supportive of Mr Rapley, with one woman saying: 'I'm sorry but how is this offensive and why do Muslims have a phobia of Pork for anyway.'