Amazon has reduced the price of all Fire TV 2 bundles by $10. This appears to be a permanent price drop and not sale price. The Amazon Fire TV 2 is now $89.99, the Antenna Bundle is now $99.99, and the Gaming Edition is now $129.99. This is the first time Amazon has ever reduced the retail price of any Fire TV model and this new price comes almost one year to the day after the Fire TV 2 was released. Dropping the retail price now is compelling evidence that Amazon will not be releasing a new Fire TV 3 this year.

If the Fire TV 2 remains Amazon’s flagship streaming device through the rest of this year, a price drop like this is necessary to keep it competitive with newer devices. With competing 4K streaming boxes like the Xiaomi Mi Box and Roku Premiere priced at $69 and $79.99 respectively, the Fire TV 2 is more than ever up against stiff competition .

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