Crystal Palace are exploring selling the naming rights to Selhurst Park to help fund the proposed £100million redevelopment of the main stand. The club will undertake a public consultation with fans before making a final decision, but are open to a sponsorship deal which would change the name of their 93-year-old stadium if they can secure an appropriate brand at the right place. Another option would be to sell naming rights solely for the new stand while retaining the name Selhurst Park, although that would be far less lucrative. Palace will submit a planning application next month and are hoping for a decision by April on a design that would increase the ground’s capacity from 26,000 to 34,000. Chelsea, Tottenham Hotspur and West Ham United