Priorities USA, the nation’s largest Democratic super PAC, is launching a six-figure digital ad campaign in Florida ahead of President Trump Donald John TrumpSteele Dossier sub-source was subject of FBI counterintelligence probe Pelosi slams Trump executive order on pre-existing conditions: It 'isn't worth the paper it's signed on' Trump 'no longer angry' at Romney because of Supreme Court stance MORE’s campaign kickoff rally in Orlando on Tuesday.

The ads will highlight rising health insurance premiums in Florida and will make the case that the GOP tax cuts only benefited the wealthy. They will run on the websites of the state’s largest newspapers, including The Orlando Sentinel, the Palm Beach Post and the Tampa Bay Times.

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Each of the videos features testimony from ordinary Americans talking about their struggles to keep up in the economy and to pay for expensive medical treatments.

The ads will run statewide June 17 to 24 and are part of $100 million that Priorities USA will spend on digital advertising and infrastructure in Florida, Michigan, Wisconsin and Pennsylvania this cycle.

“Florida is a must-win state for Trump and he hopes to have the news to himself this week,” said Priorities USA chairman Guy Cecil. “These ads will help cut through his noise and give voters a look at the truth about Trump’s policies.”

Trump will hold a campaign rally Tuesday in Orlando to mark the launch of his reelection bid.

National and battleground state polling finds the president in an early hole, although some experts warn that early surveys should not be trusted.

Trump narrowly won Florida in 2016 and the Sunshine State is key to his reelection strategy. ABC News has published Trump campaign internal polling from March that showed Trump trailing former Vice President Joe Biden Joe BidenPelosi slams Trump executive order on pre-existing conditions: It 'isn't worth the paper it's signed on' Hillicon Valley: Subpoenas for Facebook, Google and Twitter on the cards | Wray rebuffs mail-in voting conspiracies | Reps. raise mass surveillance concerns Fox News poll: Biden ahead of Trump in Nevada, Pennsylvania and Ohio MORE by 7 points in Florida.