70% of these entrepreneurs believe that software automation, such as RPA, is a “high” or “essential” priority.

They explain how they expect digital technology to contribute to meeting their strategic business objectives in terms of ‘helping them to stay competitive’. One can conclude that the competitive advantage brought about by RPA deployment is what makes the executive class capitalize on it for accomplishing strategic goals.

In what follows, we’ll go deeper into investigating the reasons for this ‘automation friendliness’ from the part of C-suite executives.

How RPA helps C-suite executives stay competitive

To begin with, we will point out the business titles that are subsumed under the category of ‘C-suite executives’, and the ways in which automation is relevant for each.

Chief executive officers (CEO) are the ones in charge of making digital transformation part of the company culture, and enabling the coexistence and mutual assistance between human employees and robots.

Chief financial officers (CFO) are primarily responsible for thorough cost-benefit analyses of RPA deployment, and the ones who assess and mitigate the financial risks of automation. They have to be able to explain to laypeople the financial nuts and bolts of automated systems.

Chief operating officers (COO) need to ensure the coherence of the digitisation strategy, which is mandatory for the development of a functional hybrid human-robot labour force.

Chief human resources officers’ (CHRO) key role along the automation journey is to educate employees concerning the long-term benefits of automation, and to provide information that allows them to distance themselves from the mythology of ‘robots will steal our jobs’.

Chief marketing officers (CMO) can pass on data analytics to robots, and focus on strategic planning for what the company produces.

Chief information officers (CIO), chief technology officers (CTO), and chief digital officers (CDO) will enter the digital era by changing focus from cost management to revenue generation. Data management and analytics, or cybersecurity will be top priorities for the technology executives.

This being said, we can move on to look at how exactly C-suite executives are using robotic process automation, and why they do so. The list below is meant to be taken as a pragmatic argument in support of the claim that the overall role of RPA is to help your company stay competitive, and be better able to handle the fierce rivalry on the market. It is the executive leaders who lead the long and winding road of automation.

1. C-suite executives are eager to have better ROI on their investments

Back in 2017, McKinsey announced that RPA technology enables a ROI upgrade to 200% in the first year after implementation. According to Hadoop researchers, by 2025 RPA deployment is expected to allow companies to save up to $7 trillion.

Moreover, this can happen for companies across the industry spectrum, e.g., banking, transportation and logistics, insurance, healthcare, the public sector, etc., so the prospect of ROI enhancement and enhanced productivity is not limited to specific sectors.

Typical processes that contribute to a quick ROI are compliance, data processing, or invoice processing. Automating those can be just the beginning of a longer-term competitive advantage.