The cartel wants us to believe they are doing the ethical business and help poor people around the globe. But accusations in slyness and misleading continue to emerge in the media. Let’s have a look at how their charity and helping activity look from the other side.

Firstly, they say that many millions of people, including the poorest ones, rely on the diamond industry as a source of income. But this can also be called exploitation of the poorest people, whose countries are economically unstable and don’t offer many other working opportunities. And the cartel’s merit is not in giving the jobs to these people, but in preserving the situation, when all they can do is work on one of the hardest jobs in the world — mining the diamonds foar cartel. Shouldn’t the mines in African countries be owned not by the overseas companies, but the natives of these countries? There are no more colonies, they say.

Secondly, they say there are “countless programs that support causes ranging from a charity in a jeweler’s hometown to the upliftment of communities in Africa, as well as environmental projects”, naming Diamond Development Initiative, the Diamond Empowerment Fund and Jewelers for Children.

Let’s have a look at these organizations. They all were established just a little more than a decade ago. There are lots of conscious texts on their site and in social media, but no concrete information on what they ever do. Diamond Development Fund’s facebook page seems to care more about what diamonds had Lady Gaga worn on the last ceremony, rather than about anything else. There’s a photo of a Kim Kardashian with African children as well and a #diamonddogood hashtag all over with no evidence of the statement whatsoever. Looks like Kardashian is what the cartel thinks the kids in Zimbabwe need.

Diamond Development Fund page has a lot of texts written in a confession style, highlighting the pain points of the industry. But their work is to help the Kimberley process (stones tracking), registrate, organize and professionalize the miners. That means legislating and supporting the mining process — and nothing else. How can they ever be named in regard of environmental or upliftment projects? Jewelers for Children claims they have donated over $57 mln to help children, but shows no reports on any activity, offering the site visitors to donate money.

This is how the diamond cartel is helping the people in countries, they nearly colonized. Looks like all they do is imitate charity activity, preserving their rights to exploit foreign lands and people.

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