THIS is how to create one of the great podcasts: spend six months as an unemployed comedy writer, read an article on a hip website that says the old models of mass media are dead and podcasting is the future. Invite a fellow unemployed comedy writer to join the podcast. Tell him the old models of mass media are dead and podcasting is the future.

Purchase podcast gear from a shop that sells mixing equipment to techno DJs. Tell the sales guy you want to make your own podcast, then listen for 40 minutes as he tells you about the drum'n'bass night he runs in the city. Purchase hundreds of dollars of equipment and get a slight discount when you promise to check out his drum'n'bass night.

Comedians and podcasters Declan Fay and Nick Maxwell.

Record your first episode in your kitchen, but speak into the wrong side of the microphones. Notice the problem after your co-host has left, as the episode sounds as if it has been recorded in a drainpipe. Tell your co-host you'll need to re-record, but be sure to blame the problem on his poor microphone technique.

Start telling people you're a podcaster. When they ask what that is, sigh loudly as if they have just asked you the stupidest question in the world, then tell them the old models of mass media are dead and podcasting is the future.