Before the team ever kicked a ball, L.A.F.C. had sold 17,500 season tickets, and club officials project that Banc of California Stadium — in the heart of south Los Angeles, adjacent to the famed Los Angeles Memorial Coliseum, home to Southern California football and two Summer Olympics — will be sold out for every match this season.

The implicit, and sometimes explicit, message is that the Galaxy aren’t of Los Angeles, and play in the faraway land of Carson. L.A.F.C fans even have a hashtag (#carsongalaxy) they use on social media to mock the Galaxy, much as N.Y.C.F.C. and its fans needle the Red Bulls for claiming to represent New York while playing their home games in New Jersey.

So far, the team’s play on the field has been both exciting and, at times, infuriating. Opening the season on the road as finishing touches were put on its new home, L.A.F.C. has won four of its first six games, scoring goals by the bucketful but conceding almost as many, as the humbling 4-3 loss to the Galaxy and a 5-0 thrashing in Atlanta a week later illustrated.

Still, eschewing the outdated stereotype of M.L.S. as a retirement league for well-known Europeans, Coach Bob Bradley and General Manager John Thorrington have built a fan-friendly and surprisingly formidable (at least up front) team. Carlos Vela, a 29-year-old Mexican forward, arrived with extensive experience in the Premier League and Spain’s La Liga, and Diego Rossi, a 20-year-old from Uruguay, quickly opened eyes inside the league and out.

Fans who want to watch them but can’t get into the stadium will not find English-language L.A.F.C. matches on a free over-the-air channel or a regional sports network, but somewhere more novel: YouTube’s streaming cable replacement, YouTube TV. The decision to seek out the unusual arrangement, which also includes a jersey sponsorship, was a purposeful effort to explore a nontraditional solution.

“I think in a world where the M.L.S. local rights aren’t quite where they are in other leagues, it allows you to experiment a little bit more,” Berg said.