The owner of the Peacock Room and Frida — popular Midtown clothing stores for women — is set to open a third store in August, this time in the Fisher Building.

The name of the new 2,000-square-foot store is Yama. It is named for Detroit architect Minoru Yamasaki, who is best known for creating the World Trade Center. And it is to feature edgy, contemporary clothing for women. Think: clean lines and asymmetrical accents.

"I had no plans of any physical expansion,'' said Rachel Lutz, whose two existing stores are in the Park Shelton, near the Detroit Institute of Arts. But "the Fisher Building approached me. How can you say no to the Fisher Building? ... It's just magnificent architecture. I really wanted to send a statement that I believe in the future of New Center and the North End."

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The Peacock Room specializes in clothing, especially dresses, with vintage appeal. Frida has a bohemian edge.

Lutz's stores are unusual in that they offer a wide array of sizes, 00 to 26, making them a favorite for women throughout metro Detroit. The Peacock Room opened in 2011. Frida — which is named for artist Frida Kahlo — opened in 2014 and expanded its size earlier this month.

Contact Georgea Kovanis: gkovanis@freepress.com or 313-222-6842. Follow her on Twitter @georgeakovanis.