World Wrestling Entertainment is talking to other networks about its "Smackdown" television franchise, according to The Hollywood Reporter.

The show "is being shopped" to various networks after NBCUniversal "declined to re-up its deal," the trade journal said. NBCU's USA Network has been airing the popular pro wrestling matches.

The journal said NBCU is believed to be focusing on renewing WWE's "Raw" in a deal that's "expected to close at as much as three times its current value."