(CNN) Deep in the heart of the United Arab Emirates, the ancient sport of camel racing is enjoying a resurgence.

In keeping with the region's rapid development from gulf outpost to economic hotspot, prize money for winning camels can now be upwards of $2 million.

One bull camel was reportedly sold recently for 35 million Dirham -- over $9.5 million.

"It's part of the tradition, it's part of the culture," accomplished endurance rider Hussain al Marzooqi tells CNN.

"There's a hardly a house you can find that doesn't have a camel owner in it."

Robotic jockeys are used to train young camels, while more developed camels train with professional riders.

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