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TORONTO — They were the heart of one of the greatest and most storied Canadian teams in history, and now they’ve formed a proper company — iS4 — to better teach the joys and rewards of teamwork to the nation.

Christine Sinclair, Diana Matheson, Rhian Wilkinson and goalkeeper Karina LeBlanc are iS4, which stands for I Strive Four.

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Sinclair, Matheson and Wilkinson led the Canadian soccer women to a second consecutive Olympic bronze medal last summer in Rio; LeBlanc retired last year.

But it was their first bronze — in London in 2012 — that captured the Canadian imagination in a way that probably only hockey had before and marked them as part of the generation that brought the women’s game into the bright lights and big time.

Their company, which will formally kick off Wednesday in Burnaby with a press conference and a soccer camp for kids from Canadian Tire’s Jumpstart program, means, Sinclair said in a telephone interview, “we can create something that could last for years to come.”