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When you first look at Androidly, do you see a smartwatch or a phone? Opinions will vary, and there’s no right answer: This £150 (US $229.22) device is a full Android(s goog) phone that you wear on your wrist. Unlike most smartwatches on the market, Androidly is noticeably bigger, however, and that could limit the potential market for it.

How large is Androidly? The product page says it measures in at 6.4 x 4.2 x 1.4 centimeters, which works out to 2.5 x 1.65 x 0.55 inches. I think my small wrist could manage the thickness, but I’m not so sure about the width.

It’s all about compromise, however, because what you lose in slimness, you gain in functionality. Androidly contains all of the hardware components you’d expect to find in a very low-budget mini handset:

A 416 MHz chip with 256 MB of memory and 8 GB of internal storage

A 2-inch, 320 x 240 pixel capacitive touchscreen

Android 2.2 installed

GPS / aGPS, accelerometer, Bluetooth 2.0, Wi-Fi 802.11 b/g and GSM network support

2 megapixel camera

Essentially, this is a cut-down smartphone that you can wear and that means it’s not a second screen for your smartphone like many of the currently available smartwatches are. Instead, it’s a truly standalone device that you can use for phone calls and any Android applications you want to install. I think the smartwatch market is still evolving and the question still remains: Do people want a second phone screen on their wrist, a standalone device or some hybrid between the two?

Functionality aside — and there appears to be quite a bit in Androidly — I don’t think “bulky” is what comes to mind when people describe their perfect wearable. I think Androidly is a clever idea, but essentially, it’s a small cut-down handset with a wrist strap that requires another voice and data plan with your carrier.