DAVID Cloke says his son's new five-year deal with Channel 9 has nothing to do with Collingwood president Eddie McGuire's connections at the network.

Cloke's new contract with the Magpies will be supplemented with the deal to appear on The Footy Show as well as the 6pm news.

The AFL has already cracked down on deals with connections to club officials and sponsors involving Joel Selwood and Chris Judd.

Clubs cannot initiate any third-party deals for players.

McGuire was once host of the long-running Footy Show.

David Cloke, who also acts as one of Travis's managers, told the Herald Sun the AFL had approved a deal which was initiated by him and not Collingwood Football Club.

"The AFL knows about it and have no problems," David Cloke said.

"It's something we have been working on over the last two or three years, and something we approached them with very early last year.

"It's something we have worked out with ourselves and Channel 9, and it's all come together. It's totally separate, it's nothing to do with Eddie at all.

"He (Travis) enjoys it, and it's a prime opportunity for him to do something along those lines and once he finishes football he may look at going into it (the media), or he may say it's not for him."

Collingwood confirmed yesterday it had recently been told about the deal, ticked off by AFL salary cap enforcer Ken Wood.

Carlton has been told it must list a deal with Judd under which he was paid more than $200,000 outside the cap to promote Visy, the Blues' major sponsor.

Geelong has had to push Selwood's deal with Frank Costa's property group into its injury payments.

