Bitcoin is a new phenomenon, and to ensure it’s wide adoption among businesses, a new tool for direct communications needs to be made, between businesses and Bitcoin “holders”.

Having this in mind we started to think, when a potential client is using their wallet, how will communication between businesses and their potential clients look. Should it be a “welcome ad” (similar to media websites like Forbes etc.) that appears as you just open your cryptocurrency wallet and that prevents you from seeing your transactions first? Or should it be a banner which appears on top (think Google ads) or possibly adverts in between (like Facebook ads) your transaction history and bring a mess? Most of these options aren’t just annnoying, it also brings little added value to the community, why? Transaction volume wouldn’t growth, miners wouldn’t earn even a penny of fees, new businesses wouldn’t enter the Bitcoin ecosystem and finally users would be better off. So in our opinion these advertisement approaches aren’t the best choice in this new industry.

As Bitcoin is a civilisation-changing technology, built in large part by the invention of the blockchain, it’s logical to create a new tool for direct communication between businesses and their potential customers on top of it (the blockchain). This is how we created our vision and idea of a new service, memopay, where each message from business to potential customer will help contribute to the industry’s development, understanding and overall Bitcoin adoption.

Bitcoin and it’s invention, blockchain, allows one to create an entirely new communication standard based on the Bitcoin blockchain itself, where businesses can directly contact their target audience — Bitcoin holders via their personal wallets, and where relationships between businesses and potential customers are more fair, as Bitcoiners actually get paid for their attention.

This is exactly what memopay is about. With memopay any business can run a communication campaign that will deliver a minimum of 1,000 satoshis (approx. half a $ cent) alongwith a direct message to any number of unique Bitcoin (BCH) addresses. Reaching thousands of unique active addresses costs mere pennies, a direct contact with a Bitcoin holder starts from 5,000 satoshis (∼$0.025).

Such a campaign is a win-win situation for all involved, for community: it helps to increase use on the network, by creating yet another use case that will attract new businesses from the “real world”, furthermore it helps the distribution of the currency within the community and stimulates usage. For businesses: it’s a great way to directly contact their key demographic via Bitcoin holders’ wallets and large blockchain search engines/explorers. And as always, for people who unexpectedly received money, it is a nice surprise! Think of it as your crush liking your new profile picture 💚

memopay has already run two successful communication campaigns and delivered 20,000 messages (with 1,000 satoshis client reward) to 20,000 unique, randomly chosen, recently active BCH addresses.

We trust that memopay will be the first step traditional large corporates and new businesses in the industry take when communicating with the Bitcoin and “crypto” community and ready to run more campaigns.

by tracyspacy

Thanks to Vincent J. Riddell (riddellsystems.com) for his contribution

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