The aim of this blog is to introduce you to what tools growth hackers, digital marketers use to grow and market their business. You might have seen some tools on here, but the ones you've not heard off, are the missing link in growing your business in 2017.

Without further ado, below is a list of the content in this blog. Enjoy!

Analytics

Email Marketing

Customer Messaging Platform

Lead Generation

Online Survey & Market research

Content Marketing

PR & Articles

These are growth hacking tools I've used, some are free and some cost some money. But all are certainly great at what they offer.

Analytics

[Free & Premium Accounts]

Google analytics is by far the best free analytics program I've ever used. It's simple, straightforward giving you all the data you might need. Making it easy to keep track of your customers by correlating customer behaviour, channel performance, event flows, geographic locations and much more across both your sites and apps. Data is presented in a form of a report and dashboards.





Pros

Provides real-time information.

View site visits, conversions, and conversion rate by source, medium, campaign, keyword, and/or content.

Great event funnel flows showing you where visitors drop off.

Cons

Doesn’t make any recommendations based on data.

Educational material isn't so great.

[$0-$99/mo]

This is another great analytics tool, so powerful and somewhat underrated. It allows you to build customer funnels, learning how users navigate through your website or app. Great to use for creating retention funnels and A/B testing.





Pros

Easy funnel creation and great visualisation.

Ability to calculate user retention funnels.

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