The Client teamed up with Callbox to carry out:

1. Lead Generation through outbound cold calling to generate leads and appointments for the Client’s sales force.

The Client’s target market consisted of prospects who were looking for business-specific solutions to address their challenges and produce tangible results. Callbox’s sales force used cold calling to identify and qualify prospects for the Client. Qualifying questions determined:

Determine whether the prospects wanted to evaluate a new software solution.

Determine business pains and/or areas of interest to find a fit between prospects’ needs and Client’s solution offerings.

Identify the type of software prospects were using and for how long they’ve been using it.

Find out if prospects would be interested if presented with a new solution.

Callbox executed the cold-calling campaign using the list of target contacts provided by the Client. Agents who were assigned to this campaign used a customized spreadsheet to keep track of all call results. Calls were categorized as lead completed, not interested, competitor, invalid, duplicate, no action needed, etc., and were assigned to each respective column on the spreadsheet for easy reporting and evaluation. Leads generated from the calling campaign were posted on the PipelineCRM to be reviewed by the Client and feedbacks were discussed. Callbox provided daily and monthly reports on pipeline activity and campaign status.

2. Profiling and updating the client’s prospect data base with up-to-date business and contact information

The Client provided Callbox with their list of prospects and clients. The Callbox Team verified and updated all possible contact information by phone, including email addresses.

3. Call-to-Invite Campaigns

Callbox provided total sales and marketing support by carrying out several call-to-invite campaigns, inviting the Client’s customers and prospects to attend company-sponsored events in the Philippines, Indonesia, Malaysia and Singapore. The Callbox Team then followed up every call with an email. Aside from companysponsored events, the Client also held webinars. Callbox callers invited guests to these webinars and also confirmed attendance for the Client.

4. Online, web-based reporting across all aspects of the project, its progress, and statistics which included lead distribution and appointments set.

The Callbox solution provided the Client with a steady, predictable flow of qualified sales opportunities as well as a systematic methodology for tracking every opportunity and evaluating sales force effectiveness.

The Client has a very accurate and predictable sales pipeline. By the time the prospect was ready to truly engage with them, they already had complete information about their prospects and their companies.