LG has begun mass production of flexible e-ink displays.

The new plastic display has a resolution of 1024x768 and is six inches across the diagonal, which is comparable to the Kindle and Nook. Because it’s made of plastic and not glass, though, the LG display is half the weight (14g) and 30% thinner (0.7mm) than a comparable, glass e-ink panel. Existing e-book readers need to be thick (and heavy) to protect the glass display, but LG is promising that its display is a lot more rugged. The press release says that the plastic display survives repeated 1.5-meter drop tests and break/scratch tests with a small hammer, and that it’s flexible up to 40 degrees from the mid point.