Major United States-based firearms marketplace GunBroker.com will integrate a new stablecoin dubbed “FreedomCoin” as a payment method, according to a press release from the coin’s developers, Jan 29.

Blockchain startup ICOx Innovations announced the coin today as a “new regulatory compliant corporate currency.” According to the firm’s press release, the token will be used to make purchases on GunBroker.com — reportedly the world’s largest website for hunting and sport shooting firearms. The site has reportedly 4.7 million customers and sees $600 million in transactions annually.

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