The public decides on the winning pair, who are given two envelopes, one of which contains 50,000 British pounds (about $66,000). Whoever opens it can decide to keep it for themselves, or share it with their supposed love.

Richard Cowles, one of the show’s creators, said part of its draw is the ability to see relationships forming and breaking apart in real time. “We can all look at everyone else’s relationships, all of our friends, and we say what’s right and what’s wrong — that’s what everyone’s doing when they watch the show,” he said in an interview last month at the production site in Majorca.

If some people write off the show as a tasteless celebration of hookup culture, Mr. Cowles notes that two former contestants are getting married this summer, and that another couple had already had a child. He said the show is “honestly, genuinely trying to cast people who are looking for love.”

Of course, it does not hurt ratings when the camera catches them finding love beneath a comforter. As Mr. Pullan, the fan, put it: “It’s such trash you just get sucked into it.”