Despite announcing an unprecedented number of titles at GamesCom this week, Sony’s suffered a bit of a backlash for focusing on grassroots development rather than its internal studios. For some, the PlayStation 4 is lacking in the first-party blockbuster department, with only Killzone: Shadow Fall, inFAMOUS: Second Son, The Order: 1886, DriveClub, and Knack announced. However, Worldwide Studios president Shuhei Yoshida sees it differently.

“It's interesting that when we discuss the lineup and launch timing of titles, we always discuss internally with our marketing teams about strategy, about when we want these games,” the likeable executive told Polygon. “It's not like we're saying that we have to release everything at launch or that we shouldn't release everything at launch. They're going back and forth; they want to create a larger launch lineup, but at the same time, they want to create a supply of new titles with good pace. That's a competing goal.”

The strength of the system’s third-party support – in addition to the slew of indie titles on the way – has prompted the platform holder to keep its cards close to its chest. “I think, because we have good support from third parties, I think that we should focus more on the steady flow of titles from our studios, rather than trying to get everything for the launch,” the suit explained.

Nevertheless, as teased by Worldwide Studios vice president Michael Denny earlier in the week, the big releases from Naughty Dog, Sony Santa Monica, and Media Molecule are in production. “It's a natural desire for game development teams to wait until later in the development to unveil their titles,” Yoshida continued. “I agree that if we talk about some new Naughty Dog game that's coming, and show some teaser movie or something, people might like it – but that might not be the best presentation of the game that they're actually developing for the PS4.”

He concluded: "It's a luxury for us not to announce these games that we have in development, that we do not feel the need to do that to support the launch of the PS4." Patience, then, is very much a virtue.