At a glance, JoeBiden.info looks like a generic political candidate website: professional, but not exactly eye-catching. There are high resolution photos of Joe Biden, former vice president and current presidential candidate, with his arms presidentially crossed, clips of him giving interviews, and quotes superimposed over close-ups of his face. Then you get to the first blurb:

Uncle Joe is back and ready to take a hands-on approach to America’s problems! Joe Biden has a good feel for the American people and knows exactly what they really want deep down. He’s happy to open up and reveal himself to voters and will give a pounding to anybody who gets in his way!

Much further down, under videos of Biden invading women's personal space and a list of the candidate's real policy history (mass incarceration, harsher drug sentencing, the war in Iraq), the site identifies itself as a parody, made "BY AN American citizen FOR American citizens." And, according to the New York Times:

There is indeed an American behind the website — that much is unambiguously true. But he is very much a political player, and a Republican one at that. His name is Patrick Mauldin, and he makes videos and other digital content for President Trump’s re-election campaign. Together with his brother Ryan, Mr. Mauldin also runs Vici Media Group, a Republican political consulting firm in Austin whose website opens with the line “We Kick” followed by the image of a donkey — the Democratic Party symbol often known by another, three-letter, name.

Mauldin told the Times that he made the site to help Democrats "face facts" about Biden, who's currently the frontrunner in the presidential primary. He left his name off the site, he said, because "people tend to dismiss things that they don’t like, especially if it comes from the opposite side." The Times points out that this is less like traditional political messaging than it is deliberate misinformation, and something that both election and national security experts warn will become much more common leading up to the 2020 election: "Trolling, that is, as political strategy."

And it appears to have been successful, at least temporarily. From mid-March through the end of May, Mauldin's "parody" site had 390,000 unique visitors. Biden's actual campaign site had 310,000.