Brussels, Belgium (CNN) As a recruitment tool, ISIS may have hit more than one target in Istanbul to sweeten the allure of its brand. Not just the wanton killing and egregious mutilation of so many travelers but as a rallying call for more jihadists, from all points over the globe.

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In this case, the former Soviet Union.

The attackers were a Russian from Dagestan, an Uzbek and a Kyrgyz, Turkish authorities said. Kyrgyz and Russian officials have yet to confirm this, but if it proves to be the case it would be foolish to think ISIS high command did not plan it this way.

Turkish authorities have already said ISIS leadership in Raqqa, its 'capital' in Syria, was behind the attack. So what would ISIS and their leader Abu Bakr al-Baghdadi gain?

An impassioned pitch to jihadi wannabes in all three countries. Ratchet up awareness, create heroes, draw more recruits to the caliphate. Simply put: more skin in the game.

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