Study of 1,100 Teens: VICE Is 💩 Brand

Teens ranked Vice Media 2nd least cool in a study of 122 brands. Millennials, Vice’s target demographic, were similarly unimpressed.

Updated, April 5th 2017: Added more context to Google and Vice’s business relationship.

In a study by YouGov, Vice was ranked the second least cool brand among teens. Too good to be true?

The study was commissioned by Google and unsurprisingly, YouTube (owned by Google) ranked coolest. YouGov has a good reputation, a B grade accuracy by FiveThirtyEight, so I’ll give them the benefit of the doubt.

YouGov and YouTube are not related brands they just happen to have similar names.