This isn't the first time Google has asserted its influence in this kind of social sphere. In 2016 it banned ads from payday lenders, insinuating that predatory companies were taking advantage of financially at-risk individuals. The move sparked debate between those who believe Google has a duty of protection towards its users, and those who feel Google should not be allowed to dictate what constitutes appropriate behavior on their behalf.

However, its decision to ban bail-bond ads has drawn support from a wide range of groups and organizations. In a statement to Ars Technica, executive director of advocacy group Color Change Rashad Robinson described the move as "necessary", adding that the group hopes "this decision encourages other corporations to take proactive steps to sever ties with the for-profit bail industry and end the incentives that fuel mass incarceration." The ban will come into force in July.