Doubters: vanquished.

That's Nike's message to the Ohio State following the Buckeye's improbable 42–20 win over the Oregon Ducks in the National Championship.

THEY CALLED YOU LUCKY.

THEY CALLED YOU UNDESERVING.

THEY CALLED YOUR CONFERENCE WEAK AND YOUR TEAM UNTESTED.

THEY CALLED THE OTHER TEAMS A DYNASTY, THE FAVORITE, UNBEATABLE.

THEY CALLED YOUR RANKING DISPUTABLE AND SURPRISING.

THEY CALLED YOU A FOURTH SEED, IF THAT.

THEY CALLED YOU AN UNDERDOG.

BUT NOW THEY CALL YOU SOMETHING ELSE.