ZoneDymo This card still confuses me, was this not suppose to be Nvidia's GTX660?

Was their high end card not suppose to smoke the HD7970 by 40%?



And if that is indeed the case and they will instead of calling this one the 660 just name the high end new cards 770 and 780 (and probably rebrand this card to a 760 eventually) then this stuff really seems like borderline price fixing to me.

OF COURSE IT IS PRICE FIXING. That is how a duopoly works. A duopoly is like a monopoly, except there are 2 players instead of one. Still, the market dynamics makes it so that, each company trying to maximize their profits results into a similar price fixing as if they got together and planned it all out.And yes, that was going to be their GTX 660 but their high end card is having lots of trouble. The GK110 (the "refresh" to the nonexistent GK100 which would have been the GTX 680 which would have beaten the HD 7970 by a hefty margin, will show up when it does). There is no indication of when, so this is it for nVidia this turn. That has got to hurt because in all likelihood it leaves the HD 7970 as the single-GPU king.