A Ferrari 250 GTO may hold records as the most expensive car sold privately and, until recently, at auction too; $38 million, however, buys you only one Ferrari 250 GTO. There are another 38 out there.

This is the Rolls-Royce Sweptail. There will never be another. And it’s the most expensive new car ever commissioned.

Last night, its owner (it is a man, though we don’t know much more than that for now) hosted a party on the shores of Lake Como to show his friends the result of two years’ work with Rolls-Royce at its Goodwood HQ.

Today the car makes its public debut on the lawns of Como’s Villa d’Este, where it will no doubt be the star of the hotel’s annual Concorso d’Eleganza, a swimsuit parade of the world’s most physically perfect motor cars.