FLOWERY BRANCH, Ga. -- When he purchased the Atlanta Falcons in 2002, Arthur Blank wasn’t looking primarily to make money.

“It’s a solid business, and the NFL is king of the sports world and all that," said Blank, who made his fortune as co-founder of Home Depot. “But I got in this business to win. You want to win for your franchise, you want to win for the fans, and you want to win for the city and the state and you want to win for your players and the people in this building. All of that is what’s important to me. I’m a super competitive guy, and I want to win."

After some up-and-down early years in Blank's tenure, the Falcons finally have become consistent winners. The team has had five consecutive winning seasons since the arrival of coach Mike Smith, general manager Thomas Dimitroff and quarterback Matt Ryan. That’s remarkable progress for a franchise that had never had back-to-back winning seasons before the trio came along. And last year’s trip to the NFC Championship Game certainly was another step -- the Falcons came up 10 yards short of the Super Bowl.

But Blank’s not the type of guy to dance around. He wants more. He wants a Super Bowl championship. Wait, make that championships, plural.

At the news conference to announce Ryan’s contract extension Thursday evening, Blank strongly said he and the Falcons can’t really relax until they have Super Bowl rings.

“I think when you have five consecutive winning seasons and go to the playoffs four out of five years, you’re very much in the game," Blank said. “I feel good about what we’ve built, but I also feel like it’s time to take the next step."

He’s not alone. Smith had a strong message for his team on the first day of camp.

“I wanted everybody to understand we’re not 10 yards from the Super Bowl," Smith said. “We’re 193 days from the Super Bowl, which is where we want to be at the end of the season."

The Falcons didn’t go into panic mode and make desperate moves in the offseason. But it’s easy to detect the sense of urgency around Atlanta’s camp. The Falcons won’t quite say it’s Super Bowl or bust, but they believe it’s their time to continue moving in that direction.

Atlanta's pass-oriented offense should have better balance in 2013 with RB Steven Jackson in the mix. AP Photo/John Bazemore

“When an organization comes close to a goal you want to attain and you don’t get there, I think the first thing that you’ve got to do is make sure everybody doesn’t live in the past," Smith said. “I tell my guys there are three time frames you can live in. You can live in the past. You can live in the future. You can live in the now. As human beings and athletes, we live in all three at different times, but the majority of the time has got to be spent in the now and we have some goals that we want to attain now."

Three hot issues

1. The running game has to work. The Falcons clearly have made the transition to a pass-first team, and that’s not going to change. But they need some semblance of a running game. That’s something they lacked last year as Michael Turner aged and fizzled out.

The Falcons have added Steven Jackson, and that should provide a significant upgrade. Jackson doesn’t need to be the workhorse runner he was earlier in his career, and the Falcons still want to get Jacquizz Rodgers some playing time.

A combination of Jackson and Rodgers should be more than enough to give the Falcons a running game. That should complement the passing game by clearing the way for play-action passes. It also should come in handy when the Falcons are in control of games and trying to eat up some clock.

2. The defense needs a star and an identity. Although Smith comes from a defensive background, the Falcons never have had a really strong defense during his tenure. That needs to change if this team really is going to challenge for a Super Bowl.

It should help that defensive coordinator Mike Nolan is entering his second season and most of the players know his defense. But it’s time for this defense to build a real identity, and I look for Nolan to try to put a more aggressive product on the field.

It also would help Nolan if he can find a true star on his side of the ball. Linebacker Sean Weatherspoon could be that guy. Weatherspoon has been very good so far, but he needs to take the next step and become a prolific playmaker.

3. The pass rush has to produce. For virtually all of Smith’s tenure, the pass rush has consisted of John Abraham and not much else. But Abraham, 35, was released in the offseason because of his age. The Falcons replaced him by bringing in Osi Umenyiora.

On the surface, it appears as if Umenyiora should be able to give the Falcons what Abraham used to. But this defense needs more than Umenyiora to get after opposing quarterbacks. The team is hoping one of its young defensive ends, particularly Jonathan Massaquoi, can step up and complement Umenyiora.

But I’m expecting Nolan to get more creative in his second season and get his linebackers and defensive backs more involved as blitzers.

Reason for optimism

Despite the loss to San Francisco in the NFC Championship Game, the Falcons took a big stride last year by winning a playoff game against Seattle. It was the first playoff victory of Smith’s tenure, and it was significant because it showed the Falcons they can win in January.

This now is a veteran team without many holes. On paper, it’s as good as any team in the NFC. This team knows its window for winning a Super Bowl is wide open at the moment but isn’t going to stay that way forever.

With a hefty new contract and premium weapons around him, Atlanta QB Matt Ryan will be playing under heavy scrutiny all season. AP Photo/David Goldman

Reason for pessimism

There always are going to be doubts about the Falcons until they win a Super Bowl. Is Smith too nice of a guy? Does Ryan have what it takes to win the big one?

Those questions still linger. And, with those questions, there is a lot of pressure. It remains to be seen whether this team can handle that kind of pressure.

Observation deck

One of the first things that struck me on the practice field was the size of rookie tight end Levine Toilolo. He’s 6-foot-8, which makes him the tallest tight end in the NFL and a potential matchup problem for linebackers and defensive backs. The best thing about veteran Tony Gonzalez's taking part only on a limited basis is that Toilolo will get plenty of reps and a chance to develop quickly. But I’m not sure Toilolo will immediately beat out Chase Coffman, who had a very strong offseason, for the No. 2 tight end spot.

If you’re looking for an unsung player who is going to make an impact this season, start with Bradie Ewing. The Falcons drafted him last year and planned to use him as the lead blocker for Turner. But Ewing got hurt in the preseason and missed his entire rookie year. Turner had his problems last year, but I think the lack of good blocking from the fullbacks was a factor. Ewing has nice size and should be able to open holes for Jackson.

Don’t read too much into the fact that Mike Johnson has received all the first-team reps at right tackle so far in camp. Johnson might have a slight edge thanks to experience, but the team still has high hopes for second-year pro Lamar Holmes, and he’s likely to be given some reps with the first team.

The speculation that defensive end Kroy Biermann could be used more as a linebacker is more than speculation. Biermann was spending a lot of time at linebacker in the first two days of camp. He’s athletic enough to play in pass coverage and should be able to generate a pass rush from a linebacker position.

The Falcons seem a little thin at defensive tackle, but they might have some quiet plans to get second-year pro Travian Robertson more involved in the rotation. He played a little as a rookie, and I expect his playing time to increase. Also, defensive end Cliff Matthews appears to have bulked up and could slide inside at times.

Second-round pick Robert Alford is going to have a shot at playing time at cornerback. But I think there’s another reason the Falcons drafted Alford. He has return ability, and the Falcons need to improve their return game. Third receiver Harry Douglas also could be an option in the return game. The Falcons would like to get Douglas more touches because they believe he’s an explosive player. But it’s tough to get Douglas touches in the passing game with Roddy White, Julio Jones and Gonzalez around. Letting Douglas handle punt returns could give him four or five more touches a game.

I had been thinking the Falcons would bring in a veteran backup for Ryan at some point. But, after watching second-year pro Dominique Davis the past few days, I’m not so sure the Falcons are still looking. Davis looked sharp and decisive. He’ll get a lot of playing time in the preseason games. If he performs well, the Falcons will stick with him as their backup.