Amazon’s new Fire TV could have used a little more time in the oven.

The Seattle Web giant’s new set-top box, launched this week, is getting complaints about glitch-ridden software, an uncooperative remote control — and a notable lack of functionality with third-party apps from rivals like Netflix.

As of late Wednesday afternoon, the new 4K version of the Fire TV had drawn 174 critical reviews on Amazon’s site following its Monday launch, versus 93 positive reviews, giving it an overall rating of 2.8 stars out of five.

That’s well short of the 4.2-out-of-five rating won during the past year by the previous version of the Fire TV.

The bumpy rollout came just days after Amazon Chief Executive Jeff Bezos banned sales of the upcoming Apple TV from Amazon’s site — a move that was blasted by critics as consumer unfriendly.

“They should have named this product Amazon Glitch TV,” reviewer Zachary Farley wrote Wednesday of the new Fire TV, complaining that its picture cut out repeatedly and the remote wouldn’t stay connected. “It’s not ready for prime time.”

Other reviewers griped that the newly designed remote control’s battery case was difficult to open. Another common complaint: Dolby surround sound was available on Amazon’s Prime video-streaming service, but not on rival apps such as Netflix and Hulu.

“We have identified the issue and will be releasing a software update to resolve it” by Oct. 22, Amazon said of the surround-sound issue.

Amazon officials didn’t immediately respond to requests for further comment.

Adding to a sense of chaos, Amazon early Wednesday cut the price of the Fire 4K TV to $79 from the $99 just two days after its launch — a move that immediately drew barbs from customers who had paid full price.

Without any explanation, Amazon had raised the price back to $99 by midday. The company said the price cut was an error.

The hiccups come as Amazon’s Fire TV is set to square off against the new Apple TV, slated for release later this month.

Separately Wednesday, media reports said Amazon is exploring the creation of a live TV service that would stream to users online.