Mumbai: InMobi, the Bangalore-based independent mobile advertising network, announced its new ‘Monetization Solution for Games’, including industry-first playable ads format.

To back this solution, the company announced the creation of $25 million fund for independent game developers.

“InMobi is focused on enabling indie developers scale globally. With a dedicated program like InMobi Monetization Solution for Games we are reiterating our commitment to this community," Piyush Shah, vice-president of products at InMobi, said in a statement.

The InMobi fund aims to support the “indie" (independent) game developer community. The purpose of the fund is to equip indie game developers to increase their app revenue through superior monetization, based on the emotional state of players as they move through different stages of the game. The solution offers a full range of ad formats.

According to a statement the company will provide advisory services including global scaling, monetization, and ad experience creation to developers who enroll through 2014.

“We expect this program will help us partner with some of the most innovative minds in the gaming world to further push the envelope on their ad experiences," he added.

The company is looking to reach a billion-dollar goal by 2015-2016 and generated annual revenue of over $500 million in the fiscal ended March 2013, as reported by Mint in January this year.

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