In a big move forward for sustainable seafood, Target has announced they will no longer use farmed salmon in the food brands they own;

Target Owned Food Brands Will Feature Only Wild-Caught Alaskan Salmon

MINNEAPOLIS, Jan. 26 /PRNewswire-FirstCall/ -- Target® today announces that it has eliminated all farmed salmon from its fresh, frozen, and smoked seafood offerings in Target stores nationwide. This announcement includes Target owned brands – Archer Farms® and Market Pantry® – and national brands. All salmon sold under Target owned brands will now be wild-caught Alaskan salmon. Additionally, sushi featuring farm-raised salmon will complete its transition to wild-caught salmon by the end of 2010. In consultation with the Monterey Bay Aquarium, Target is taking this important step to ensure that its salmon offerings are sourced in a sustainable way that helps to preserve abundance, species health and doesn't harm local habitats.

This is good news and is a feather in the cap for the Monterey Bay Aquarium, which has a program called Seafood Watch. It's an extensive collection of information about sustaining seafood population. From a lesson about fish farming to a downloadable guide for purchasing sustainable seafood, the program is a great source of information, and an influence on the marketplace.



I would love to see Target take this one step forward with an ad campaign. For now though, it's a good step forward for sustainable seafood.



ARAMARK has been working with theSeafood Watch program since 2008.