

The Canadian Press





ST. JOHN'S, N.L. - After weeks broadcasting his passion for Dildo, N.L., late night comedian Jimmy Kimmel was named "honourary mayor" Thursday night and made a commitment to visit the community.

A gaggle of residents and politicians appeared on Jimmy Kimmel Live Thursday, offering the comedian a key to the community before setting off fireworks over the picturesque Dildo Cove.

Dildo has been bustling with visitors since Kimmel began running segments on the "magical place" that shares its name with a sex toy, declaring his intent to become mayor after learning the local service district does not have one.

Producers have been in Dildo this week to erect "Kimmel for Mayor" signs and meet residents, with the host noting that the running joke has cost network ABC about $100,000.

Newfoundland and Labrador Premier Dwight Ball appeared on the show along with local politicians, boasting of his province's friendly people.

Kimmel thanked residents for welcoming him and closed out the segment by unveiling a Hollywood-like Dildo sign, erected on a hilltop overlooking the community.