Warren Meme Team – Assemble!

That’s literally a thing now, and it’s as ridiculous as it seems.

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In a “38 tweet powerpoint presentation,” accompanied by a coordinated spread in The New York Times, Sen. Elizabeth Warren’s people laid out her plan for launching and winning a meme war with Trump on November 4.

The only problem is, nobody showed up.

“.@realDonaldTrump has successfully outsourced creativity to his supporters. For Senator @ewarren to win, we must outperform the Meme efforts of our primary and general election competitors. WMT is a people power engine to help spread the campaign’s message faster and further,” Warren’s Meme Team posted on Nov. 2 in the lead up to the big day.

Here’s more:

Attributes *A Meme is a Template*. Successful Meme Templates for the Left are: – Visual: People process images 60,000x faster than text, and it performs better on social. – Short: Err on the side of fewer words, so more people quickly understand.

– Fun: Politics is serious, but more engaging when supporters have fun. – Viral: Voters have to want to share. “If It Doesn’t Spread, It’s Dead”. – Expressive: Positivity and other emotions w/o resorting to least common denominator.

Several emoji-filled tweets broke down the Meme Team’s vision.

“If the small group of supporters with message/creative/distro skills can make Templates that are easy to use and spread, then many more supporters can create and share their own content,” WMT posted. “If those skills can be unbundled to allow even more specialists to network brains, hearts, and hands in collaboration, then even more quality Templates can be produced and circulated. Here are the Projects, covering the content creation & distribution lifecycle:”

The WMT Twitter thread ranted on about “viral potential,” and “art assets,” and “macro ideas,” and suggested supporters “run Warren Wagons, our answer to Trump Trains, to increase network strength.”

There were organizational charts and cringe worthy explanations of basic tech, but it all culminated with a November 3 GIF that convinced everyone following along at home that the meme war was over before it ever began.

“*Participation turns a campaign into a movement.* Let’s save the nation with selfies & memes. Meme Team … Assemble,” the tweet read.

It literally featured a clip from Avengers: End Game, with the heroes screaming “SELFIEEES!!!!” and “MEEEEMES!!!!!” as they raged into battle.

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“We can’t let this be an asymmetric battle,” M.I.T. engineer Misha Leybovich, the guy behind the WMT told the Times. “We fight back, in a way that’s authentic to our values.”

I’m not afraid……..except for differing opinions from the internet. #WarrenMemeTeam pic.twitter.com/AsPxi3vCak — LaDinosaur Jones (@ladinosaurjones) November 4, 2019

Well, that didn’t happen. Nov. 4 came and went and the WMT left everyone hanging, undoubtedly due to the relentless mockery of folks who actually understand and create witty memes.

The WMT deleted all tweets but one generic introduction and link to the Times.

Meanwhile, the meme war rages on.

I kinda like this one pic.twitter.com/mDQu3DJgAz — Lissa (@HisReason7) November 5, 2019

#WarrenMemeTeam is backfiring hilariously already. The Donald is full to the brim with these-> pic.twitter.com/ADefBANsn3 — Salty Cracker (@SaltyCracker9) November 3, 2019