GRAND RAPIDS, MI

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Meijer will open its smallest urban store in Grand Rapids later this year, but it won't carry the name of the successful Midwest chain.

The nearly 40,000 square-foot store will go by the moniker of Bridge Street Market. Construction begins next month, and the store is slated to open in the early fall of 2018.

The name is a "nod to its neighborhood location and unique market format," said a statement announcing the store's June 26 groundbreaking. It didn't mention Meijer's involvement in the small store, which is appears to be an one-off for the supercenter chain.

Bridge Street Market will anchor an ambitious $60 million block-long development by Meijer's longtime contractor, Rockford Construction. The addition of the neighborhood market was considered a key enhancement to the project landing tax breaks and a low interest loan to make the mixed-use redevelopment viable.

The West Side store will go up at the busy corner of Bridge St. and Seward Ave., which sits just outside the boundaries of the Grand Rapids downtown development authority.

The store is also across the street from longtime grocer, Duthler's Family Foods, which caters to a blue collar clientele.

The Bridge Street Market is being marketed as a "first-of-its-kind in the region and a unique retail model intended to deliver a convenient, fresh neighborhood grocery option for those who live, work and play in the area."