Gone are the times when smartphone wars were just limited to Apple and Samsung. It is now a war between the new rivals - Xiaomis, Micromaxs and the Motorolas of the world.

It is a great sign to see Micromax competing and dominating the mobile market in India. One of the biggest product technology successes this country has seen lately, the mobile handset maker is already India’s largest mobile phone seller.

When Micromax launched its telecommunications operations, the Indian mobile phone market was dominated by leading international phone makers including Nokia, Samsung, LG, Sony Ericcson and others. But the country was still missing a player who would cater specifically to Indian tastes and flavours. When Micromax began speaking to local customers to identify their needs, it only strengthened their conviction that even as most of the global giants were bringing some of their best-selling models to the Indian market, they weren’t addressing the local needs.

According to a report by independent market research and consulting firm, Counter Point Research, Micromax has overtaken Samsung to become the largest mobile phone supplier in India in Q2 2014.

Micromax’s share of handset shipments was 16.6% in the period of April-June while Samsung’s share was 14.4%. Samsung finds itself at the second position after a long time at the helm.

In its pursuit of democratizing technology by offering innovative solutions, Micromax has now announced the launch of Canvas Nitro A310 in India. The new smartphone offers the perfect blend of sleek looks, powerful performance and innovative user interface with a host of inbuilt apps to offer a superior mobile experience.

Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1,30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that innovation comes with a price.





Commenting on the launch Vineet Taneja, Chief Executive Officer, Micromax said,

It has been our constant endeavor to listen to Indian consumers for better understanding of their ever-evolving needs. Inspired by specific needs of consumers, Canvas Nitro is yet another product from the Micromax stable to democratize technology with amalgamation of superior technology, great design and seamless usability. Our partnership with Snapdeal further simplifies the process for millions of new-age Indian consumers who prefer to shop online to get Canvas Nitro with just a few clicks.

Speaking further about the launch and the future of the smartphone maker, he added,

Micromax has always been the first to identify and address the gaps through its innovative offerings that provide best experience at an affordable cost. We will continue to simplify and enhance the consumer experience by introducing innovative products and services, taking the best smartphone experience to the last mile.

The Canvas Nitro is power packed with a 1.7GHz Tru octa-core processor promising seamless multi-tasking and an improved application performance.

Equipped with a 5-inch HD IPS display, the phone offers a dynamic contrast and color vibrancy with an immersive graphic quality. Running on latest Android 4.4 KitKat, users get access to a number of features including voice search, Google Drive, Hangouts for video calls, smart contact prioritization etc.

Micromax is selling Canvas Nitro exclusively on Snapdeal for Rs. 12,990/- from September 08, 2014.

Speaking on the exclusive deal with Micromax, Kunal Bahl, Co-Founder & CEO, Snapdeal.com said,

We are excited to be partnering with Micromax to launch their latest product – the Canvas Nitro. The new product has most superior technology and we are sure that this will be well received by our 25 million members. At Snapdeal.com, Mobile and Tablets is one of our fastest growing categories and this partnership is a strategic decision to add onto our offerings.

Few features of the phone





Capture the precious moments with focus on ‘Selfies’

Equipped with a 13MP Auto Focus rear camera with Flash one can capture images in supreme clarity. It comes equipped with an All–in-One Camera Widget, wherein users can choose from a normal photo mode to a video mode to selfie, front ‘n’ back & stable shot mode and a 5MP Fixed Focus front camera, will allow users to get the best quality selfies.

All social feed clubbed into QuickLook

With QuickLook, users can now get their entire social and news feed displayed together on one screen. With a collage like interface, it offers a variety of choices for the users to choose and display content from, like news from various sources & categories, Facebook news feed, trending tweets and weather information.

Smart Alerts

The smartphone also comes with Smart Alerts enabling the users to view notifications right on the lock screen. In case of a notification, a band appears on the screen with individual icons for each notification and the colour of the band reflects the latest notification for applications like SMS, calls, Facebook, Gmail, Whatsapp and Hangouts.

Customized Smart Gestures

The phones also pack an array of customizable smart gestures like ‘Pinch In, Pinch out, 2 finger flick up, 2 finger flick down, 2 finger flick left, 2 finger flick right’ that can be assigned to a number of actions like open messages, app drawers, adjust music volume, play/pause etc.

Given the launch of Moto G (next gen) and already sold out Xiaomi Mi3, the 15k range market is heating up giving consumers good choices for lesser price.

Will you buy this new smartphone phone from Micromax?