Danish politician Joachim B. Olsen, a former Olympic silver medalist in the shot put event, placed an ad on a porn site as part of his reelection campaign | Stu Forster/Getty Images Danish politician takes out campaign ad on porn site ‘Half the internet is porn and you need to be where the voters are.’

A Danish politician has found a unique way of attracting potential voters — posting a campaign ad on a porn site.

Joachim B. Olsen, of the Liberal Alliance, is hoping that the ad on Pornhub helps him get reelected to the Danish parliament in a general election on June 5. His slogan is the suitably highbrow: “Når du er færdig med at gokke, så stem på Jokke” ("when you finish wanking, vote for Jokke" — a nickname given to people called Joachim).

Olsen, who won a silver medal in the shot put at the 2004 Olympic Games in Athens, told reporters: “You need to get out everywhere, so we thought it could be amusing with an ad on Pornhub. Half the internet is porn and you need to be where the voters are — including a porn site,” the Copenhagen Post reported.

He said he didn't discuss the ad placement with the party beforehand.

“I know that some people will be aghast. You can’t say anything today without some people getting upset. I don’t take it very seriously. Those who know me as a politician know that I am serious, but I have a sense of humor and think this is a good laugh,” he said.

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