The nation’s largest gun control group is flaunting the support of personalities such as Ethiopia Habtemariam, Aasif Mandvi, Padma Lakshmi, and Tiffani Thiessen for its upcoming gun violence awareness project.

As reported earlier by Guns.com, a coalition of celebrities, community organizations and gun control groups are asking Americans to “Wear Orange” June 2 to mark the first National Gun Violence Awareness Day. In a release Thursday, Everytown for Gun Safety announced that in all some 25 individuals described as cultural influencers and 60 U.S. mayors have signed on to the campaign.

Among these are the presidents of some major record labels and cable television programmers such as MTV and HBO.

“Motown Records has a legacy of being the voice of a generation through our artists and fostering an environment of creativity and innovation. In these times, more than ever, it is crucial for all of our voices to collectively come together on June 2nd for the first-ever National Gun Violence Awareness Day to raise awareness and promote anti-violence so that the voices of today, and tomorrow, have a chance to be heard,” said Ethiopia Habtemariam, Motown’s president, in a statement.

Mayors who will be wearing orange on June 2nd, many of whom plan to issue proclamations declaring June 2nd Gun Violence Awareness Day in their cities, include Mayors Rahm Emanuel of Chicago, Nutter of Philadelphia and Lee of San Francisco.

Cultural influencers include Russell Simmons, Aasif Mandvi, Alyssa Milano, Padma Lakshmi, John Hodgman, Amanda Peet, Melissa Joan Hart, Tiffani Thiessen, Tunde Adebimpe, Mario Batali, and Perez Hilton.