The upcoming Moto X smartphone represents something of a rebirth for Motorola, and Google is reportedly willing to spend top dollar to get that message across. According to The Wall Street Journal, Mountain View is prepared to spend upwards of $500 million on the marketing campaign for Motorola's customizable, assembled-in-the-USA flagship. That budget is said to cover the United States as well as some international countries where the Moto X will be sold. Motorola has already turned on the hype machine, recently placing a full-page ad in various US newspapers describing Moto X as "the first smartphone you can design yourself." Those customizations are said to include a choice of colors for the front and back as well as engraving options.

Availability of the Moto X is expected to be widespread for US buyers. All four major mobile carriers in the United States — Verizon Wireless, AT&T, Sprint, and T-Mobile — will carry the Moto X sometime this fall, The Wall Street Journal report claims. Even better, under Google's ownership, Motorola has reportedly convinced the providers to dial back the amount of bloatware that will ship on the hardware. We've collected everything we know (so far) about Moto X and Motorola's other upcoming products here.