A group of American graduates from the Massachusetts Institute of Technology (MIT) and a British professor, Mike Thelwall, from the University of the Wolverhampton, who is an expert in social media linguistic analysis, have been tracking all UK-based Olympic-related tweets for the last couple of months – and made the startling discovery: we are excited about the games. Between 20,000 and 60,000 such tweets have been posted a day since the beginning of the Olympic torch relay in May, and more than 100,000 are expected every day of the Games.