The members of Congress involved in the investigation haven't seen the ads yet, but have confirmed at least some of the content following briefings. House Intelligence Committee lead Rep. Adam Schiff doesn't believe the ads were intended to drive incensed voters to the polls -- rather, they were meant as an act of "voter suppression" that discouraged involvement. That's backed by strategies seen elsewhere, such as attempts to fuel voter boycotts among Bernie Sanders supporters upset he didn't win the Democratic nomination.

While it's still not certain that the Russian government was directly behind the ads, they line up with strategies the country has used for decades, such as paying for ads in newspapers and even creating activist groups. The difference, of course, would be the scale that the internet involves. The $100,000 in ads may not sound like much, but that can get you a lot of views (BlitzMetrics' Dennis Yu believes it could be "hundreds of millions") with relatively little effort. Russia could have paid a relatively minuscule amount to achieve the effect of fostering division and discouraging voters.