1 / 11 Flipkart-Jabong deal: 10 things to know Marking one of the biggest mergers in India's online shopping space, Flipkart-owned Myntra has acquired fashion e-tailer Jabong.



A well-known brand in the Indian online fashion landscape, Jabong has been facing rough weather since the past few months.



In March this year, its owner Global Fashion Group (GFG) reportedly injected additional funds into the company to keep it afloat. Here are some key details about the deal. ...Read more

2 / 11 Flipkart co-founder: Will create history together Flipkart co-founder Sachin Bansal confirmed the news by welcoming Jabong India to the Flipkart family through a tweet.



"Welcome @JabongIndia to the @Flipkart family. We'll create history together," read the tweet. ...Read more

3 / 11 Valued at $70 million Flipkart has acquired Jabong through its Myntra unit in a deal that reportedly values the fashion e-tailer at $70 million. ...Read more

4 / 11 Others in the fray Flipkart pipped several companies including Snapdeal, Future Group and Aditya Birla-owned Abof to seal the deal with Jabong. ...Read more

5 / 11 To get exclusive brands With this, Myntra will now become the exclusive online platform for international brands like Dorothy Perkins, Topshop, Tom Tailor, G Star Raw, Bugatti Shoes, The North Face, Forever 21, Swarovski, Timberland and Lacoste in India. ...Read more

6 / 11 Access to 15 million monthly active users Courtesy of its Jabong acquisition, Myntra will now have access to a combined base of 15 million monthly active users. ...Read more

7 / 11 Myntra-Jabong merger signals consolidation According to analysts, the merger signals a major consolidation phase that beckons the Indian e-commerce industry.



The industry is likely to feel the tremors of the incoming consolidation in the coming months. ...Read more

8 / 11 Got almost sold to Amazon in 2015 Incidentally, Jabong almost got sold to Flipkart's arch-rival Amazon in 2015.



According to a report by news website VCCircle, Amazon held talks with Jabong’s management.



However, the same fell through due to a valuation mismatch. ...Read more

9 / 11 May reduce price wars Analysts believe that the acquisition may lead to drop in the discounts frenzy offered by online shopping portals.



With Myntra buying one of its closest competitors, the company may not need to get into price wars to acquire customers. With the acquisition, Myntra now has one less strong competitor to deal with. This may also help Myntra in saving some marketing and advertising costs. ...Read more

10 / 11 Plan to run Jabong as an independent company In an interview, Myntra CEO Ananth Narayanan said, "We intend to keep Jabong as an independent company.



We will run it. It is the whole point about growth and synergy and we will absolutely run Jabong and Jabong has very strong Indian and international brands.



Wherever there are possibilities to leverage each other, we will." ...Read more