A young boy is cruelly robbed of his new £1,000 bike in a shocking video.

The family of the teenage victim managed to get hold of CCTV footage showing the incident in Salford on Monday afternoon.

The 13-year-old victim, whose first name is Colin, is seen struggling with the older thieves as they wrench the £1,000 bike from his hands.

It was the first time the boy had been out on the bike after it was bought for him as a treasured bar mitzvah present by his parents, who had scrimped to buy him something special.

The boy tries to seek refuge in a warehouse but the thugs are seen dragging it off him, before the youngster is seen running down a busy main road after them.

Police are now investigating the incident which happened at 4pm in Bury New Road, Higher Cheetham.

In the meantime, a GoFundMe appeal launched to buy Colin a new bike raised £1,000 in just six hours.

In an interview, Colin’s mother Brocha, who did not want the family’s surname to be published for fear of reprisals, described the impact the theft had had on her son.

She told the M.E.N.: “My son had been cleaning and polishing the bike. I asked him to go an errand for me on it to get some light bulbs. He had the bike for one day.

“He was a bit hesitant and asked me if I thought he would be okay. He got the light bulbs, and took the bike into the shop with him. These boys were waiting for him outside the shop. We have taught him to go to a public place if he is in trouble.

“He tried to get into a clothing warehouse next door to get away and get help. But they wrestled it off him. He fought so hard to keep it – wrapping his leg round the bike.

“It is very upsetting. But at least he did not get punched. It was very professional what these boys did – one put on gloves before grabbing the bike.

“Theft of bikes has been a problem in the area for a few weeks now. Several were tied up in the area of Broughton Green, the locks were cut and they were all taken. The police need to step up and stop this.”

The stolen bike is a Trek Superfly carbon fibre, which is black with white and green markings.

Police say three boys, believed to be around 16 years old, are being sought.

Two of the boys were white and the other was Asian. All were wearing grey tracksuit bottoms and hooded tops.

Pc Andrew Moore, from GMP’s North Manchester division, said: “We are keen to identify the three individuals involved in this robbery and are asking for any witnesses, or anyone that knows who these three boys are, to please get in touch.”

A fund has been set up to raise money for a new bike - you can contribute here