Indian Railways

doubledecker

Mumbai Central

Savlon Swasth India Mission

prime minister

trains

Mumbai Rajdhani

August Kranti Rajdhani

Mumbai-Ahmedabad Shatabdi

Thehopes to earn around Rs 2,000 crore in non-fare revenues by selling the rights for vinyl wrapping ads.When the Mumbai-AhmedabadShatabdi chugs out ofon March 20, it will be swathed in advertisements. The train – its coaches will carry advertisements of hygiene brand Savlon – will be Indian Railways first ‘branded’ train, and will be part of the, a social awareness initiative for promoting hand hygiene.Spurred byNarendra Modi’s suggestion to look at raising revenues from alternative sources, the Railways hopes to earn around Rs 2,000 crore in non-fare revenues by selling the rights for vinyl wrapping ads on the exteriors of its flagshipand stations., and Mumbai-Ahmedabad Duronto Express are some of the other trains that will carry advertisements from leading brands."Currently, the Railways earns less than 5 per cent of its total revenue through non-tariff sources. Our aim is to raise it substantially through concrete offers," a senior Railway ministry official told Mirror.“The train wrap of, and samples of handwash sachets along with a paper napkin carrying a hand hygiene message will circulate in 35 trains. It will reach around 10 lakh people” said Ravinder Bhakar, Chief Public Relations Officer, Western Railways.