First survey has Corbyn ahead of Trump, Putin AND Cameron

As many will know I am a great fan of leader ratings which I believe are a better pointer to political outcomes than voting intention numbers. There are several different formats. Ipsos-MORI ask about “satisfaction”, Opinium goes for straight approval number while the standard YouGov question is asking the sample whether those named are doing well or badly.

The format I like best and the one which the standard in the US is favourability which I have been encouraging UK pollsters to adopt over the past few years. ComRes does them intermittently and occasionally Survation and Opinium have asked questions in this form but that’s about it. My view is that we need standardised favourability questions asked at regular intervals so we can make comparisons.

So I am delighted to announce that under an arrangement between PB and YouGov we will be able to have these on a regular basis and we will cover organisations like political parties as well. The net numbers from the first set are in the chart above.

One of the comparisons that is very striking is to look at responses based on EURef vote as in the table below. REMAIN and LEAVE voters have such a totally different view of the world.

The full data set from the poll should be published on the YouGov site later today.

Mike Smithson

Follow @MSmithsonPB



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