VIDEO Her in Des Moines soaking up the applause. VOICEOVER When Senator Hillary Clinton started her campaign she looked inevitable. Her in Des Moines (with a date graphic) HILLARY IN DES MOINES ?I?m running for president and I?m in it to win it.? VO It would become one of the most grueling and astonishing campaigns in history. Seventeen months later, as the primaries have come to an end, it has not gone according to script. AND VO It would become one of the most grueling and astonishing campaigns in history. Seventeen months later, as her campaign has effectively come to an end, it has not gone according to script. OBAMA IN IOWA ?We have returned to Iowa with a majority of delegates elected by the american people.? THIS FOLLOWING SEQUENCE WILL BE SUBBED OUT WITH TUESDAY NIGHT STUFF HILLARY IN MIAMI ?I?m asking you to stay with me until we continue to fight to this nomination.? THIS FOLLOWING SEQUENCE WILL BE SUBBED OUT WITH TUESDAY NIGHT STUFF HILLARY THEN FADING INTO HILLARY NOW (LINGER ON THIS A BIT LONGER ? IT GOES BY TOO FAST AND I?M NOT SURE WHAT IT IS?.) VO Mrs. Clinton was the first First Lady to run for president. And the first woman to have a real shot. Her candidacy was one of inspiration and aspiration. But there were strategic blunders and underlying questions about her. For one, did the country really want Bush/Clinton/Bush/Clinton? Such fundamentals may have doomed her candidacy from the start. FROM THE DEBATE VIDEO FROM THE DEBATE SHOT OF HER IN IRAQ WITH A SOLDIER SHOT OF HER WITH BILL WALKING THE ROPE LINE IN AMES VO Her early advantages: A sharp intellect, showcased in almost two-dozen debates. Plausibility as a strong commander in chief A master political strategist at her side. And? being a woman. This excited millions of voters. But she was sometimes torn about how to address this not-so-hidden biographical detail. ON CAMERA HILLARY (IN AMES) ?I?m excited to be running as a women but I?m not running as a woman, I?m running because I think I?m the most qualified and experienced person to hit the ground running in January 2009.? HER AND BILL HUGGING THE 1984 VIDEO VO But there were forces, great and small, working against her. One was a perception of her as distant and imperious, a symbol of the old order. A video in early 2007 caught that Zeitgeist and became a phenomenon. THE VIDEO CLIPS FROM THE 1984 VIDEO ?woman throwing the hammer? SHOT OF HILLARY AS FIRST LADY LEADI-IN TO THE COOKIE AND TEAS CLIP VO Another underlying problem — high negatives. During almost two decades in the national spotlight, Mrs. Clinton was seen as a polarizing figure. ON CAMERA COOKIES AND TEA ?I suppose I could have stayed home and baked cookies and had teas.? ?????????????????? VO She spent considerable time trying to fashion this negative into a positive. NEED: I?VE STOOD UP TO THE RIGHT-WING ATTACK MACHINE. ??????????????????? VO Another problem, especially in a Democratic primary, was her Senate vote in 2002 to authorize the use of force in Iraq. This left her vulnerable to a challenge. OBAMA AT HIS ANNOUNCEMENT: ?MOST OF YOU KNOW I OPPOSED THIS WAR FROM THE START. I THOUGHT IT WAS A TRAGIC MISTAKE.? VO Mrs. Clinton could not have anticipated the appeal or the power of Barack Obama, a young, charismatic African-American. While she had positioned herself as the candidate of experience, Mr. Obama came to embody a message of change that voters yearned for. It was a message she could only grasp at. HER IN THE DEBATE ?I want to make change, but I?ve already made change, I will continue to make change. I?m not just running on a promise of change, I?m running on 35 years of change.? MAYBE OBAMA TOUTING THE MILLION DONORS GRAPHIC VO Mr. Obama would develop a few more advantages as well. He harnessed the Internet and inspired millions of small donors to give ? raising much more money, it turned out, than the formidable Clinton machine. PAUSE There was also the media, which, especially early on, tended to focus on Mr. Obama?s charisma and meteoric rise, OFTEN presenting him in a favorable light. Coverage of Mrs. Clinton tended to focus on the personal, on her so-called baggage. The tone was often harsh and, some said, sexist. There were some over the top examples. CHRIS MATTHEWS ?The reason she;s a candidate for president, the reason she may be a frontrunner, is that her husband messed around. That?s how she got to be Senator from New York.? VO And yet for much, Mrs. Clinton exhuded confidence of 2007 but in October, there was the first chink in the armor: a poor debate performance when she seemed to argue both for and against drivers licenses for illegal immigrants. FROM THE DEBATE CLINTON: I did not say that it should be done, but I certainly recognize why Governor Spitzer is trying to do it. And we have failed -SEN. DODD: Wait a minute. No, no, no. You said yes, you thought it made sense to do it. SEN. CLINTON: No, I didn’t, Chris. VO It reinforced the stereotype of her as calculating and would become a turning point in the campaign. OBAMA IOWA VICTORY SPEECH ?they said this day would never come? SHOTS OF A CAUCUSES MAYBE SOME OF THE FUNKY GOTV STUFF VO The first REAL confirmation of trouble came with the first contest, in Iowa. SHE SPENT LAVISHLY?AND CAME IN THIRD. She recovered in New Hampshire - with a show of emotion. ON SCREEN HER CRYING ?Some of us put ourselves out there and do this, against some pretty difficult odds.? ON SCREEN Voter: Cheer Up Hillary: I will, we?re gonna do it Voter: We will Hillary: Thank you, bless you. ON SCREEN VICTORY SPEECH ?Over the last week, I listened to you and in the process, I found my own voice.? SHOT OF THE BUS WITH THE BIG SLOGAN PASSING BY VO But the win in New Hampshire brought only temporary relief. NAT SOUND OF THE BUS DRIVING BY CROSSFADE TO BILL CLINTON TAKING STAGE AT A SOLO EVENT ?THANK YOU THANK YOU? BILL CLINTON AT A SOLO EVENT VIDEO OF ?FAIRY TALE.? FOOTAGE FROM THE DEBATE BILL WORKING THE CROWD VIDEO: JESSE JACKSON CLIP VO An increasing distraction was Bill Clinton who began attacking Mr. Obama?s image as a new kind of politician. CLIP OF ?FAIRY TALE? ?This whole thing is the biggest fairy tale I;ve ever seen.? ?????????????????. VO At times, he threatened to dominate the storyline. COULD RE-RECORD THIS ? AT AN EARLIER RECORDING AND SOUNDS SLIGHTLY DIFFERENT SANDWICHED BETWEEN THE TWO CLIP FROM DEBATE Hillary: Well, I?m here, he?s not. Obama: I can?t tell who I?m running against sometimes. ?????????????????.. VO He also angered many blacks and other voters, who thought he was marginalizing Mr. Obama. ?????????????????.. CLIP: ?JESSE JACKSON? ?Jesse Jackson won south carolina in 1984 and 1988.? ONE MORE SHOT OF BILL BLACK AUDIENCE MEMBERS BEING ENTHUSED FOR OBAMA VO Black voters, once the Clintons base, would MOVE DECISIVELY to Mr. Obama. NAT POP OF AN OBAMA CHEERING CROWD SHOT OF CLINTON WITH AN AIDE WHISPERING IN HER EAR ONE MORE HILLARY AND AN AIDE WHISPERING HILLARY PHONE BANK VARIOUS OBAMA ORGANIZATION. VO Meanwhile, the campaign had put in place a flawed strategy ? they relied completely on winning big states on Super Tuesday. But the results were a wash. And in perhaps the SINGLE biggest miscalculation of the campaign, they had no plan for the states that followed. Back when the primaries were beginning, Mrs. Clinton had discounted the states that followed February 5th. HILLARY (ON THIS WEEK) ?I?m in it for the long run. It?s not a very long run. It will be over by february 5th.? VO Mr. Obama HAD planned ahead and built a powerhouse organization. OBAMA ORGANIZER ?So this is all franklin county.? GRAPHIC SHOWING THE OBAMA STATES V. THE CLINTON STATES ????????????????. CLEAR AT-A-GLANCE BAR GRAPHIC SHOWING OBAMA DELEGATE LEAD. VO Over the next month, he racked up a string of victories. This is when he established his lead in delegates. He WOULD NEVER LOSE it. OBAMA ON SCREEN OBAMA (POTOMAC VICTORY SPEECH) ?We have now run east and west, north and south and across the heartland of this country we love.? PATTY SOLIS DOYLE FADING INTO MAGGIE WILLIAMS SHOT OF MARK PENN HILLARY CLINTON AT THE ECONOMIC SOLUTIONS SUMMIT IN ZANESVILLE OHIO HILLARY OFFICE WITH THE WORD ?OHIO? ON THE WALL A LILY-WHITE HILLARY CROWD HILLARY OUTSIDE IN THE RAIN WORKING A CROWD HILLARY AT A RALLY VO (BEN ? WEIRD HERE TO HAVE A PICTURE OF THE RELATIVELY ANONYMOUS PATTY JUST AS WE ARE SAYING ?DOWN BUT NOT OUT? ? MAYBE SOMETHING ELSE TO OPEN THIS SEGMENT) Down but not out, Mrs. Clinton shuffled her staff. She demoted Mark Penn, her top strategist, who was a divisive figure. She also turned her message to bread-and-butter issues. HILLARY IN ZANESVILLE EDUCATION QUOTE ?final topic is education and workforce development ? ??????????????.. VO She was losing the delegate math but in early March, the calendar turned to states with demographics favorable to her: older, white, and working class. One of the surprises of the campaign was how much Hillary Clinton, once the candidate of the establishment, became the champion of the downtrodden. ROCKY HILLARY ON STAGE AS THE ROCKY THEME PLAYS ON CAMERA Hillary after winning Pa ?I?m in this race to fight for you? HILLARY AND BILL ON STAGE AT THE RALLY OBAMA SITTING AMONG WHITE VOTERS BOSNIA B-ROLL VO In some ways, she was hitting her stride. She won some big states and those wins exposed an Mr. Obama weakness with white, working class voters. But she also created problems for herself, sometimes she said things that she had to retract. QUICK CLIP BOSNIA ?I remember landing under sniper fire. Vo Voters found her increasingly untrustworthy. HER GETTING IN A CAR SAYING THANKS GUYS (BEN ? I DON?T GET WHAT THIS CLIP IS ABOUT. DOESN?T LOOK UNTRUSTWORTHY PER SE) LITTLE MORE BOSNIA DAY B-ROLL WIDE SHOT OF A BIG OBAMA RALLY VO She was winning states but couldn?t catch him. And he was the one who became inevitable. ON CAMERA OBAMA ?we are at the threshold of being able to attain this nomination.? WHERE? WHEN? VARIOUS FOOTAGE FROM THE MAY 21 MIAMI RALLY VO As the campaign moved THROUGH TO THE LAST STATES ON THE CALENDAR, she pinned her fading hopes on superdelegates, trying to persuade them of two things: that she had won the overall popular vote, counting florida and Michigan, and that she would be a stronger candidate in November. HILLARY ?Look at the states I?ve won, look at the states I?m leading in, look at the electoral map. It is clear that I am the stronger candidate against john mccain.? VO She complained that the obama campaign and the media were trying to push her out of the race but while explaining that long campaigns were nothing new, she used language that created an uproar. ?We all remember bobby kennedy was assassinated in June in california? VO And with that, her chances seemed to diminish further. VO Not many people predicted that things would turn out this way. While there were strategic blunders, questions about this race always come back to Mrs. Clinton. Was her problem that she was a woman or THIS woman? Had Clinton fatigue set in even before the race began? How much was the media to blame? Or was she JUST out of synch in a year of change — against a candidate perceived as transformational? Any future Clinton candidacy will no doubt grapple with these questions.