Are you up in the market for the printing of the brochures, poster or any kind of card?? You have already decided on the layout, design, color scheme etc. But have you thought of the printing that you are finally going to choose? We have basically two sets of printing: Digital Printing and Offset Printing. Almost everything is been printed with these two printing process. Some people think that digital printing is the glorified color photocopying process. But that's not at all correct, there are many machines in today's world whose results are nearly equal to the traditional results. You just have to choose between the two and before then you must know in detail about their differences.

Digital Printing

Digital Printing is the process of printing the digital based image directly to a variety of media. It does not use plates to transfer ink to paper. Digital files such as the pdf or desktop publishing files can easily be sent to the digital printer to print on the paper, canvas etc.

Advantages

The main advantage is the easy way to print small flag quantities at an affordable price. It is mainly used or suitable to make the logo of the company and to make the text readable.

It has the fast turnaround time. Because there are no plates to be created.

Cost effective but only for the low volume jobs. At earlier times it was cost prohibitive to print a few copies, with the low setup costs it contributes to the rise of the short run printing.

You can change the information e.g. when you were printing the postcards and later on you want to change the location, date or anything else in the postcard, you can actually do that by creating two sets of cards.

There are some disadvantages to this printing as everything has its own advantages and disadvantages. The cost is higher for the large volume jobs, slightly lower quality and sharpness and you will get fewer options in materials you can print on. You can get the Digital Printer Portsmouth easily on any platform be it online or retail store.

Offset Printing

Offset Printing known commonly as the lithography is the kind of printing used for the high-volume commercial jobs. It has been used for over 100 years and is still the most popular method. Mainly offset printing works by transferring ink from a plate to a rubber sheet, which rolls the ink onto the paper or other surfaces. Basically, four colors are used in it cyan, magenta, yellow and black say it as CMYK, but now it allows custom ink colors either. It can also use spot color, in this method instead of producing the image with the combination of CMYK colors, the exact ink is loaded into one set of rollers. The main spot color used in this process is the Pantone Color matching system. The best example for the spot color implementation is the for the materials used for the company logo printing that requires an exact color to be consistent across all the materials.

Advantages

It doesn't transfer ink directly to the paper because of the fact that the ink does not have to move and this makes offset printing accurate especially when it comes to the color printing.

It requires no change from analog to the digital format which results in the true representation of the original work.

It is cost effective for the high quantity jobs as it comes in the form of setup costs. The unit price decreases with the printing of each book. Thus, people prefer offset printing more as in the longer run.

Unless digital printing the offset printing can handle a much wider variety whether it is in size, texture or the weight.

There are some of the disadvantages of the offset printing. The major cons are the cost for the low volume jobs, it takes more time as the plates need to be created. The worst part is its fallout, if there comes an error it ruins the whole batch and the process starts all over again.

If you are thinking now about which technology to choose, I will clear out the major confusion. Always choose the printing style based on the volume of the prints that you need and also consider the look of the final print you want. If you still are in major doubt you can ask for the other's help like the one I know is the Rowthorn Signs , they provide you the best solution for your problems around the Portsmouth area. There are obviously some certain looks that may only be achieved with one print style or the other.