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Before his “Salute to Stoops” celebration in April 2018, legendary Oklahoma football coach Bob Stoops was asked if he had interest in writing a book.

“I’m thinking about it,” Stoops said before his statue revelation on the eve of the OU spring football game. “Possibly. We’ll see. I don’t know if there’s a market out there for it or not. So we’ll see.”

The Tulsa World received an advance proof of “No Excuses: The Making of a Head Coach” this week. The 294-page book was written by Stoops and ESPN reporter Gene Wojciechowski. It has an official release date of Sept. 10 and is published by Little, Brown and Company.

Wojciechowski was at the “Salute to Stoops” event. He shared a story about a conversation that he had with Stoops two nights after he accepted the OU job.

“I said, ‘Bad program, bad facilities, bad everything,’” Wojciechowski told the crowd at the Bennett Event Center at Oklahoma City’s State Fair Park. “All he kept saying was, ‘No excuses.’”

Two decades later, it became the title of Stoops’ book, which is reflective on his life growing up in Youngstown, Ohio. He discusses the tragic loss of his father and his journey to becoming OU’s head coach after assistant stops at Kent State, Kansas State and Florida.