Animal rights protesters in the CBD on Saturday night. Credit:AAP

Australians might feel differently about meat consumption if they likened farm animals to their beloved cats and dogs.

That’s according to Chris Delforce, creator of new documentary Dominion. He is also the founder of Aussie Farms, which organised a rally in the Melbourne CBD on Saturday night to raise awareness of animal rights.

The crowd, which organisers estimated numbered 3000, dressed in black and marched from the State Library of Victoria to Federation Square, with a truck broadcasting confronting footage from Delforce’s film.