The Infinite Brief

While the FHSMV sells driver data to private companies, those companies are not permitted to use that data for marketing purposes, but not every company plays by the rules.

One of the data brokers accessing Florida DMV information is Arkansas-based marketing firm Acxiom, which has an agreement with the state to buy driver and ID cardholder data for one cent per record.

On its website, Acxiom claims it has collected information from almost every adult in the United States.