The EVF is the same 2.36-million dot display as the one on the high-end X-T2, and the rear 3-inch touchscreen offers smartphone-like control of focus and any menu settings you can't access by the dials and buttons. The control wheels handle shutter speed and aperture, while the top dial, within reach of your thumb, lets you set exposure compensation. All told, the ergonomics look spot-on.

The X-E1 also gets the X-T2's 325-point autofocus system, albeit with less granular control, while a new "image recognition algorithm" can supposedly track moving subjects better than before. The X-E3 shoots at 8 fps, or a stellar 14 fps using the electronic shutter (5 fps in live view mode, though). There's now Bluetooth LE on top of WiFi, but no NFC, it appears.

As with other new X models, you can shoot video at 4K, 30fps with a 10-minute continuous recording time. There's a microphone input (yay!) but no headphone port (boo!), but Fujfilm points out that you can output video via the HDMI port.

But for a few details, Fujifilm looks to have knocked it out of the park again, though we'll need to get a closer look to confirm that. Fujifilm also unveiled a new macro lens, the XF80mm f/2.8 R LM OIS, its "first 1.0x magnification mid-telephoto macro lens." It now has 25 Fujinon X Mount lenses in total. The X-E3 arrives in black or silver for $900 (body only) in September 2017, or you can get it with the XF18-55mm kit lens for $1,300 or XF23mm f/2.0 prime for $1,150.