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Jeremy Clarkson has been branded racist once again after naming his black dog 'Didier Dogba'.

The Top Gear presenter tweeted a picture of his new pet and revealed he had named it after the former Chelsea striker and Ivory Coast international.

Some on Twitter found the name tasteless and said it had racist connotations.

One wrote: 'It’s racist man! Casual racism! You should be ashamed of yourself. I like you Jeremy Clarkson but this is wrong!'

'Tad racist,' added another.

But bullish Clarkson refused to see what all the fuss was about.

He later tweeted asking: "Why is it racist to name our amazingly brilliant dog after a footballer?"

Clarkson, 54, is no stranger to controversy and was threatened with legal action over allegedly using a racist slur on Top Gear earlier this year.

He was presenting a feature from the River Kwai in Burma when he used the word "slope".

"That is a proud moment - but there's a slope on it," said Clarkson, as a figure walked toward them on the bridge.

Slope is a derogatory term for Asians and the remark was later branded “a gag too far” on Twitter.

When asked to comment, Top Gear executive producer Andy Wilman said: "I don't know what you're talking about."