It's an unusual sight on Newfoundland's Southern Shore highway: bumper-to-bumper traffic, packed along the side of the road.

And they're all there to get a closer look at a massive iceberg stuck in shallow water, just off the coast of Ferryland, on the Avalon Peninsula.

Over the Easter long weekend, resident Don Costello said the area was "swarming with people" taking photos of the iceberg.

A grand day out iceberg hunting with some friends on the Southern Shore. (Submitted by Cecille Abuque)

"Good Friday it was pretty busy but Sunday it was really blocked out there too," Costello told CBC's St. John's Morning Show on Tuesday morning.

The highest point of the iceberg measures roughly 46 metres, Costello said. The iceberg has moved slightly and broken apart, but it doesn't look like it's going anywhere soon.

The iceberg stuck in shallow waters has been causing a stir with photographers. (Submitted by Perry J Howlett)

"It's not moving out of there unless this winds stay up for another while, because [the iceberg's] right in on the shallow ground," he said.

It might show an early and profitable start to the tourism season, but given the time of year, people coming in from out of town might have a hard time finding somewhere to eat.

"I met a couple of people and they were looking for somewhere to get a bowl of soup or a sandwich or something, and there's only two places here ... and they don't open until the 24th of May."

A helicopter flies over the iceberg on Sunday. (Submitted by Alyssa Delaney)

But that hasn't stopped people from going down to check out the sight for themselves.

Check out just a few of the photos people have shared.

The Ferryland iceberg, which became a tourist attraction over the Easter weekend. (Submitted by Gus Byrne)

The iceberg has moved slightly and broken apart since first appearing, but it doesn't look like it's going anywhere soon. (Submitted by Mary Dillon)

People have been stopping to see the iceberg which first appeared last week on the Southern Shore. (Submitted by Ronald O'Toole)

Kelsey Arsenault shows off her framed photo with the Ferryland iceberg. (Submitted by Rhonda Arsenault)