From showbiz to technology, every industry is the same – a handful of George Clooney types enjoy a seemingly permanent position in the spotlight while their less glamorous brethren beaver away in the background.

In the Australian tech world, sexy start-ups such as Atlassian, Freelancer and Bigcommerce are rarely out of the headlines while dozens of long-established, lower profile operators continue to fly under, or have fallen off, the radar.

Are Atlassian, Freelancer and Bigcommerce the George Clooney poster boys for Aussie tech? Credit:Reuters

IT Pro meets 10 of them.

Hansen Technologies