DJ Sasha, one of the most recognized DJ’s in the world and a Grammy award nominee, is always looking for new and interesting ways to connect with his fans. For his Refracted:Live performances in London held at the iconic Roundhouse venue, he planned to reward his loyal supporters with something that he’d never done before. This idea became the impetus of the Trafalgar Square campaign with BLOCKv. For two loyal fans, this was to become a memory they would never forget.

Exclusive Access is everyone’s dream when it comes to artists they love, just ask anyone that has ever had a backstage pass! But Sasha went one step further and days before the event, he shared a contest on social media for an exclusive invitation to see his rehearsal.

Followers were directed to download the vAtom Viewer App with details about the ticket hunt.

The tickets were dropped in Trafalgar Square and were in the form of vAtoms shaped as floating spheres. To find out the secret location and rehearsal time, each participant had to find the object through an augmented reality feature within the viewer and acquire it into their inventory.

It took just minutes for two long time Sasha devotees to find the prizes and scoop them up!

One of the winners came all the way from Turkey to see the upcoming shows in London and has been following Sasha’s music for over 10 years (it also happened to be her birthday). She was beyond thrilled to attend the rehearsal but the best memory of all was when she got to meet Sasha himself!

“It was a very powerful experience to see the emotional reactions of the fans, really showcasing the value this platform can offer brands and artists” says Reeve Collins, CEO of BLOCKv. “From an experiential marketing perspective, the platform empowers brands to implement far more engaging campaigns to reach their customer base. When users are invited to participate in fun experiences that connect them with brands they already love, it makes for a much richer experience.”

The BLOCKv team is excited to showcase more use cases within the artist community. This campaign demonstrates that people are inspired to participate in fun new ways to engage with brands they love. For the winners of this campaign, there’s nothing that can take the place of this once in a lifetime moment and the team is honored to be part of the story.