Last year, when Nubia unveiled the Nubia Z9 flagship, it was a big deal since we hardly had any true bezel-less phones in the market. Fast forward to 2016, and we have seen a few new phones with no bezels, so it may not be as big of a deal as it was last year. However, Nubia is here to show us its take on the bezel-less flagship for the second year by unveiling the brand new Nubia Z11 flagship in China. The company made this flagship official in an event today in Beijing, China.

The phone is powerful as well as beautiful. Thanks to its bezel-less display, the Nubia Z11 has managed to reduce its dimensions and its screen covers 81% of the body. So, the Z11 is one of the most compact 5.5-inch smartphones in the market today. Its dimensions are: 151.8 x 72.3 x 7.5mm and the phone weighs 162 grams. The phone gets a metal body with 2.5D glass on both sides. The body goes through nano-injection molding and precision CNC finish to ensure that the overall built turns out to be premium.

As for the specs, the Nubia Z11 comes with a 5.5-inch 1080p bezel-less negative LCD display with 500 nit brightness, wide viewing angles and anti-reflective screen. Further, the display comes with the new generation of FiT technology. First seen on the Nubia Z9 last year, the FiT edge touch technology adds various functions to the edge of the smartphone. So for things like starting or switching between applications, adjusting screen brightness or clearing up background apps, various edge-based gestures come to the rescue.

Inside, the Nubia Z11 comes with the mighty Snapdragon 820 chipset clocked at 2.15GHz. Nubia seems to have worked together with Qualcomm to implement the TruSignal technology on the chip inside its new flagship. To give you some numbers, the TurSignal tech reportedly optimizes phone antenna to reduce call drops by 30%, increase data speeds by 40%, and reduce power consumption due to connections by 20%. You get two memory variants, 4GB RAM + 64GB storage and 6GB RAM + 128GB storage. You can further expand this storage up to 200GB via MicroSD. Further, the phone supports dual SIM dual standby with 4G+ and VoLTE. The fingerprint sensor is located at the back and unlocks in just 0.1s.

At the back, the Nubia Z11 comes with a 16MP camera (Sony IMX298) with 6P lens, Blue glass IR filter, f/2.0 aperture, OIS, PDAF and the company’s NeoVision 6.0 tech. Up front, the phone features an 8MP sensor with f/2.4 aperture and 80 degrees wide angle lens.

As for the software, the phone runs on Android 6.0.1 out of the box with Nubia UI 4.0 on top. The battery will be of 3000mAh which although, sounds small, will reportedly provide up to 1.37 days of heavy usage and 2.17 days of average usage. The company says this is possible because of its NeoPower technology. The battery supports fast charging at 9V 2A.

C0ming to the pricing, the standard version of the Nubia Z11 with 4GB RAM + 64GB storage starts at 2499 Yuan ($376) while the top-end version with 6GB RAM + 128GB ROM retails for 3499 Yuan ($526). The phone is up for booking and will go on sale on July 6 at 10:00 AM. There will also be a C. Ronaldo special edition of the Nubia Z11, however, the company is yet to reveal pricing and release details about this version.

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