By Miguel Rivera

According to Golden Boy Promotions CEO Oscar De La Hoya, his side is more than ready to finalize a fight between Mexican superstar Saul 'Canelo' Alvarez (48-1-1, 34KOs) and WBC/IBF/WBA/IBO middleweight champion Gennady 'GGG' Golovkin (36-0, 33KOs).

There are ongoing discussions to stage that fight next September during Mexican Independence Day weekend.

De La Hoya says his star fighter, Canelo, is not holding up the deal and he's not running from the fight. The Golden CEO says Canelo is ready to sign on the dotted line.

In an interview last month with BoxingScene.com, De La Hoya revealed that his company made an "eight figure offer" to Golovkin. The amount is reportedly a flat fee guarantee of $10 million.

Golovkin is not happy with flat fee guarantee and his team countered back with a firm demand for a fair percentage split.

De La Hoya is shocked that Golovkin is not accepting the offer and questions whether the unified champion is fully aware of how much money is laying on the table for this fight.

De La Hoya is ready to make the fight when Golovkin is ready to accept the terms. Until that moment comes together, Golden Boy is going to push forward with Canelo's career - which at this moment in time is potentially going to be three fights in 2017.

"Golovkin says it's not about the money. Let's make the fight for the people, for the public. The arrangements can be made, so there is no problem, but we have to make the fight. Look, the one who is running here is Golovkin. Maybe he doesn't not know how much is being offering. So the money is there to do the fight," De La Hoya told ESPN Deportes.

"We are no longer chasing Golovkin and his team. They're playing games, that's all. Canelo will move forward with his career, he will fight in January or February depending on the hand [injury from the Liam Smith fight] and then he'll head to a fight in May, and then in September - and hopefully that September fight will be with Golovkin."