Nike has a new face for the 30th anniversary of their iconic “Just Do It” campaign: Colin Kaepernick.

Kaepernick, who has filed a collusion suit against the NFL over his unemployment after he knelt and protested racial inequality during the anthem, unveiled the new advertisement on his Twitter.

“Believe in something,” the ad reads. “Even if it means sacrificing everything.”

BREAKING: Nike had been paying Colin Kaepernick all along, waiting for the right moment. That moment is now, as he becomes the face of the company’s 30th anniversary of the “Just Do It” campaign. pic.twitter.com/uccpDStbq5 — Darren Rovell (@darrenrovell) September 3, 2018

Nike, according to USA Today, had been paying Kaepernick since 2011 to endorse their products.

Last week, an arbitrator rejected the NFL’s request to dismiss Kaepernick’s collusion claim — allowing the case to go forward to a hearing.