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Fans mill about before the Lions take on the Falcons during a Week 8 game last season. The game kicked off at 9:30 a.m. Eastern.

(NFL UK)

ALLEN PARK -- Detroit Lions fans are going to be having football for breakfast once again.

Detroit returns to London on Nov. 1 to face the Kansas City Chiefs, and the NFL announced Thursday that the game will kick off at 2:30 p.m. at Wembley Stadium.

That's 9:30 a.m. back in Detroit.

The NFL has been sending games to London for years, but always kicked them off late in Europe so that they could be broadcast in their usual afternoon time slot back in the States. But the league decided to experiment last year with the Lions, setting their game against the Atlanta Falcons for 9:30 a.m. Eastern.

That's early for Lions fans -- particularly those on the West Coast, where kickoff is 6:30 a.m. -- but it's good business for the league because they add another nationally televised game to their portfolio. The NFL apparently liked the Lions-Falcons setup enough to slot all the London games for morning kicks this year.

It worked out well for Detroit the last time. It started slow, but reeled off 22 unanswered points in an improbable 22-21 comeback win.

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