Mark Zuckerberg Dumps Ice On Himself For ALS Awareness, Passes The Challenge Onto Bill Gates

Snark all you want about this wonderfully goofy trend of dumping ice water on your head to raise ALS awareness, but here’s the deal: it’s working. Donations to the ALS Association are up by 1000%.

Plus we get to see people like Zuck dump friggin’ ice on their heads.

ALS, or Amyotrophic lateral sclerosis, is a fatal neurodegenerative disease that attacks the brain and spinal cord. You can find more information here, and donate to the ALS Association here.

Following up on a challenge from New Jersey Gov. Chris Christie, Zuck dumped the bucket on himself in what seems to be his backyard. And since it’s tradition to pass the icey-torch onto at least three people, he called out Bill Gates, Sheryl Sandberg, and Reed Hastings to do it next.

Seriously though: if Bill Gates does it, I think we’ve reached max absurdity. Game over, achievement unlocked.