The Nvidia GeForce GTX 960 is expected to be launched on 22nd January, according to a report published by Hermitage Akihabara. Previously we had heard, via Sweclockers, that this mid-range graphics card would be unveiled at the Consumer Electronics Show (CES) in Las Vegas which kicks off on 6th January.

Hermitage Akihabara claims its information about Nvidia's schedule comes from multiple sources. Concerning the new graphics card's pricing - that is also a little bit different to our previous information. The price of a standard Nvidia GeForce GTX 960 is said to be Y25,000, roughly equivalent to US$200, £135 or 0.66BTC. Local tax will have to be factored in.

At the time of writing we don't have any confirmed specs for the GeForce GTX 960, we can only reiterate the specs gleaned from a shipping manifest which hit the newswires in November. To re-cap, the core specs of that ttest SKU were 4GB of GDDR5 memory on a 256-bit bus, clocked at 993MHz core and 6,008MHz memory. It is thought that the card will be built around the Maxwell GM206 core.

If the new rumours are more accurate, then the 'bad news' of the GeForce GTX 960 being slightly further away from launch should be offset nicely by the 'good news' of significantly lower pricing. For example the dollar pricing we expected previously was between $249 and $299 while Hermitage Akihabara's report from its multiple sources suggest a price of just a smidgeon above $200.

As we mentioned in our last report, the GTX 960 is expected to arrive with similar performance to the GTX 770, with the possibility of lower power demands and thus cooler and quieter running. With the latest rumoured keener price points Nvidia looks set to hit the mid-range market hard.