Christian Purslow, managing director of Chelsea Football Club said: ‘Thanks to this partnership, Hublot is continuing to reinforce its presence in the world of top-class football. We are delighted that Hublot is joining Chelsea Football Club’s group of world-class partners. As the first luxury brand to invest in football back in 2006, Hublot has an illustrious history and reputation, and shares our values and a commitment to excellence.

‘We look forward to working closely together around the globe as we continue to develop our respective businesses.’

Ricardo Guadalupe, Hublot CEO, added: ‘It is an honour for us to welcome the iconic Chelsea FC to the Hublot family. What could be more natural for us than to team up with one of the best clubs in England, which furthermore is managed by a Hublot ambassador and friend, Jose Mourinho? We wish the club all the best for the 2015/16 season.’

Hublot has worked within elite football for almost a decade, and was an official partner of last year’s World Cup in Brazil.