KALAMAZOO, MI -- Battle Creek-based Kellogg Co.'s Tony the Tiger has been the subject of some interesting tweets as of late after being targeted with "lewd anthropomorphic images," the Guardian reported.

The Tony the Tiger Twitter account was targeted by people known as "furries," which usually refers to "the fandom of people who identify with, roleplay as, and usually wear fursuits to mimic, anthropomorphised cartoon animals," according to the Guardian.

The lewd tweets caused Kellogg's to start blocking the "furries," even the ones who weren't posting porn, the Guardian reported. The Tony the Tiger account sent out a tweet urging fans to keep it family friendly.

I’m all for showing your stripes, feathers, etc. But let’s keep things gr-r-reat – & family-friendly if you could. Cubs could be watching 🙂 — Frosted Flakes (@frosted_flakes) January 28, 2016

The fans reportedly moved on to a new "hero," Chester Cheetah, according to the Guardian.

Kellogg Co. issued a statement Friday afternoon saying: "As a company grounded in the values of integrity and respect, we recognize people's right to creative expression, but we reserve the right to block individuals who post offensive content."