In the past few years I have heard more people than ever before puzzling over the 24/7 coverage of people such as Paris Hilton who are “celebrities” for no apparent reason other than we know who they are. And yet we can’t look away. The press about these individuals’ lives continues because people are obviously tuning in. Although many social critics have bemoaned this explosion of popular culture as if it reflects some kind of collective character flaw, it is in fact nothing more than the inevitable outcome of the collision between 21st-century media and Stone Age minds.