Motorola has revealed that it plans to launch a £30 ($50) smartphone is a bid to offer better value devices to a wider audience.

With the Motorola Moto G having garnered much consumer attention thanks to its impressive array of specs wrapped up in a £135 price tag ($179 in the US), the company’s CEO has now suggested that he hopes to launch and even cheaper handset soon.

“In much of the world $179 is a lot of money so there’s a big market at a price point of less than $179,” Motorola CEO Dennis Woodside said speaking with TrustedReviews.

He added: “We’re going to look at that and just delivering on that value promise is super important. I mean why can’t these devices be $50? There’s no reason that can’t happen so we’re going to push that .”

Although suggesting a £30 smartphone is in the works, Woodside has failed to offer any further details on the handset’s expected specification or release date.

As well as highlighting the company’s plans to revolutionise the budget end of the smartphone market, Woodside has suggested that Motorola will adopt an novel approach to the high-end side of the handset game, looking to introduce improved customisation options rather than lead with innovation.

“On the more premium side we’re pushing more customisation,” he told us. “Today you have colours and beginning of materials but you don’t have screen size and you don’t have functionality and we’re going to bring all that in in the next year or so.”

The Motorola Moto G launched late last year with the 8GB storage option setting wannabe owners back just £135. For this minimal fee, the phone boasted a 4.5-inch 720p HD display, 1.2GHz quad-core processor and a 5-megapixel rear-mounted camera.

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