Planned Parenthood Action Fund, the political arm of the abortion provider Planned Parenthood, endorsed President Barack Obama and unveiled a 1.5 million dollar ad campaign Wednesday.

“There is no greater champion for women’s health than President Obama and Planned Parenthood Action Fund couldn’t be prouder to endorse his re-election as president today,” said Cecile Richards, president of Planned Parenthood Action Fund. “The contrast with Mitt Romney couldn’t be starker. Planned Parenthood Action Fund is committed to ensuring that voters know how wrong Mitt Romney is for women — in his own words.”

This is the third time the group has endorsed a presidential candidate.

The group’s first ad – a 30-second spot entitled “Out of Touch,”will be running on television and online through June 19 in the key swing markets of Florida, Iowa and Virginia, as well as the District of Columbia

WATCH:

Planned Parenthood Action Fund argues that Romney is “out of touch” with women because, they claim, he wants to deny women access to birth control, health care, abortions and equal pay.

“The attack on women’s health over the past 18 months have been unprecedented, and as a result, a network of more than 6 million supporters – a network that has grown by 1.5 million people in the past year alone – is standing ready to fight for women’s health,” said Richards. “Unlike President Obama, what Mitt Romney doesn’t seem to understand is that women’s health issues are economic issues for women and families. The fact that Mitt Romney doesn’t understand that shows just how out of touch and wrong for women he really is.”

In April, when the National Right to Life endorsed Romney they labeled Obama “the country’s most pro-abortion president.”

“On pro-life issues, Mitt Romney and Barack Obama provide a stark contrast. As the country’s most pro-abortion president, Barack Obama has pursued a radical pro-abortion agenda,” said Carol Tobias, president of National Right to Life. “It is now time for pro-life Americans to unite behind Mitt Romney. For the sake of unborn children, the disabled, and the elderly, we must win.”

Follow Caroline on Twitter