From day one, our vision was clear — create a payment platform that lets crypto users easily spend their virtual assets just like traditional currencies. To us, the rise of cryptocurrencies is an enormous opportunity to change the way that people look at finance, technology and business around the world. But, to achieve that, we had to make sure that merchants could accept them just as easily.

We needed to eliminate all the difficulties of using crypto by building a safe layer to introduce a new population to this emerging asset class. This meant building an ecosystem that provides our supporters with all the benefits of using digital assets while protecting them from external threats. To this end, we allow instant global transactions for low fees. We protect buyers from fraud, remove pesky chargebacks and volatility for our merchants. In short, we are building an ecosystem that makes digital payments as easy as they should be.

We started out with the simple idea of building a payment platform that makes crypto easy to use while protecting buyers and merchants. It all started with our whitepaper and initial coin offering, but soon, we realized that our ambition and passion was leading us to build something bigger than initially envisioned. That eventually became the UTRUST ecosystem we’re now proud to roll out. A secure crypto wallet, an API for onboarding digital asset payments, and even a point-of-sale module. Elon Musk may have started Tesla as a company with the singular mission of accelerating the world’s transition to sustainable energy. But it changed the world when he launched a high-end car, evolving the initial dream into a product engineered for mass market adoption. And that was only the start of the disruption.

We may not be building cars, but we believe that we’ve created a game-changing global ecosystem in the digital payments field. We have decided to follow the same philosophy as Tesla pioneered. This is why we’re starting with big merchants through our APIs to increase crypto payments marketplace adoption. Then we will move forward to the mass market with our plugins to major e-commerce platforms like WooCommerce, Magento and others.

We brought our vision full circle, and we are ready to allow everyone to shop with digital currency, online and in-store. Now, it’s time to deploy the launchpad of the UTRUST Ecosystem. Our payment platform is now ready to be used by millions of users daily. This is a significant step towards making sure that our vision becomes a reality.

Our very first merchant to use our payments platform and enable digital currency transactions on their website is S.L.Benfica. We couldn’t be prouder of what we are accomplishing alongside our Community and Partners. UTRUST was built to allow crypto payments for everyone and the first merchant is bringing us one step closer to this goal, allowing millions of users to pay with digital currency.

Over the next months, a few handpicked merchants from our waitlist will start using UTRUST platform as well. We selected the best merchants to represent our growing ecosystem, starting with large scale merchants that have a global reach. This way, UTRUST will be synonymous with highly recognized brands using digital currency to power their transactions. While we will eventually reach more niche merchants with smaller transaction sizes, we are focused on developing the crypto space as a whole.

This choice also serves to reinforce the worth of our native currency UTK and build value for long-term supporters. A skyscraper needs a strong foundation, and our new merchants will help us build it. These pioneer clients will help showcase all the benefits of UTRUST for our growing community.

We offer the ability to use any crypto wallet, including Uphold, Ledger, Trust Wallet, Coinbase and others with the UTRUST payments platform. By making it simple to onboard, we believe that major merchants will adopt our ecosystem for all their crypto payment needs. This will lead to more cryptocurrency payments, faster scaling, and building better support for the crypto space as a whole.

The UTRUST Wallet and POS will be live later this year. They are currently in beta-testing with selected users. These beta programs are allowing us to adjust product-market-fit for our user needs while being confident we are compliant with all regulations and best practices in the industry. When releasing a groundbreaking ecosystem such as UTRUST it is common to stagger the release of each component to ensure that every portion is working exactly as it should, maximizing the stability of the whole. As we progressively roll out the whole ecosystem, we want it to be bulletproof, even if that requires a phased deployment. Scalability and strength are our focus as we bring big merchants on to our platform.

In the meanwhile, we are setting up an affiliate program that will allow the UTRUST community and our supporters to help us bring crypto payments worldwide. The program incentivizes the growth of the UTRUST platform by entitling users to a percentage of subsequent sales after they refer to a new merchant as soon as we move to the mass market. We believe that our community is the most critical asset we have, so we are dedicated to investing in their satisfaction and loyalty into the future.

As more and more customers and merchants jump into the digital currency ecosystem, laws and regulations are continuously changing. As part of our core values, we aim to be operating in full compliance, working to ensure that our customers and merchants have a stable solution and are kept safe every step of the way. We are confident this is the best way to achieve long-term value and growth, even if it takes longer. UTRUST will become a gold standard in compliance, which we see as a positive move for the entire crypto space.

The UTRUST journey has been a marathon and not a sprint. We are honoured to have gotten this far by building an incredible Team, Community, and a network of Partners. All of these components are an integral part of the final product that we are about to release.

Stay tuned for some big news coming soon!