This is a question I would have been afraid to ask a year ago. With store fronts being crushed by low prices from mega-corporations it has become hard to imagine how a small business with a sport specific product could make a profit. I recently made a trip to the Foot Landing in Punta Gorda, Florida where after only one year in business, something outstanding has happened.





Before I reveal their story, I should probably explain where my pessimism originated. Eight months ago I was suffering from foot pain and decided to buy some new running shoes. I knew that the Foot Landing was a supporter of Zoomer's Run & Tri Club , of which I'm a member, so I decided to check out their store.





The Foot Landing is forty-five minutes away from my home so I had to make a special trip. The owner Sherri Kemp Lennon was courteous and helpful. She had me stand on a computer pad that shows the weight distribution on each leg and the arch of my feet. This can help a person pick the proper shoes related to their foot type. Next she measured my feet, apparently one is slightly longer than the other. I'm told this is a common occurrence but it does make a difference when trying on shoes because you always want to use your larger foot for proper fit.



