The proposal to rename Hull City and the re-branding fiascos that occurred at both Cardiff City and Everton got me thinking about doing a project that looked at identity and branding within football.

This project is an attempt to highlight how football is eating itself in modern times… selling its soul to the highest bidder etc.

I’ll try to add to these designs as and when I get chance, you can follow its progress on twitter @miniboro_dotcom, or better still get involved with your own suggestions via the comments section. Thanks for taking a look.

Liverpool FC / Raleigh

Sporting Lisbon / Peugeot

Darlington FC / Quaker Oats

Bristol Rovers FC / Captain Morgan

Portland Timbers / Timberland

Brentford FC / Hummel

Lamborghini / Torino

Hereford Utd / Colman’s

Hull City / Frosties

Tottenham Hotspur / Nandos

Nimes / Lacoste

Coventry City / Jumbo Games

Lloyds / Ipswich Town

FC Arsenal Tula / Wilkinson Sword

AS Monaco FC / KLM

Atalanta / Wella

Manchester Utd / Maserati

Renault / Borussia Mönchengladbach

Warner Bros / LA Galaxy