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A Lethbridge, Alta., high school student was suspended last week for selling non-diet soft drinks to his peers, violating school nutritional and marketing policies and drawing the ire of administrators.

Keenan Shaw, 17, a student of Winston Churchill high school, received a two-day suspension for violating the school’s diet-only soft drink rules.

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Mr. Shaw arrived at the school last week carrying a case full of pop, which was recently banned from the school.

He began selling it to fellow students, knowing he was flouting the administration’s restrictions on the drink but not expecting the punishment.

“I thought it was a joke,” Mr. Shaw said. “I didn’t think they could [suspend] me for selling pop.”

The teenager began selling pop from his locker after learning that the school had banned non-diet soft drinks, a policy adopted from the Lethbridge school board’s nutritional guidelines. The venture proved wildly popular with his peers: Mr. Shaw said he sold his first pack in mere minutes. He spent the next week repeating this routine; generating more revenue and pouring it back into the purchase of pop.