The 6 Principles to Persuade Anyone Yo,



Let's talk more about real-world persuasion and sales tricks you can use in your daily life.



Many of you have heard of the book Influence by Robert Cialdini. Many of you have read it.



I read it last year. Awesome goddamn book.



Cialdini is a persuasion expert who totally turned the shitty Clinton campaign around in 2016.



Politics aside, he's a true mastermind that summarized excellent persuasion down to just 6 principles.



I'm going to highlight the 6 principles for you here so you can walk away from this email better at persuasion.



Here they are:



1) Authority: You are way more likely to be persuaded by someone who has a lot of authority and status.



Are you going to listen to some random fatty's advice on fitness - or Alexander Cortes? Alexander has established himself as a clear expert through years of demonstrating his expertise on a prominent social media platform.



Note that authority and credibility can be faked. The whole "I'm not a doctor but I play one on TV" thing stemmed from this reality.



The interesting thing to note is that even when people know that the doctor on TV isn't real, they're still more likely to be persuaded by him. It's all in the white coat, baby.



2) Social Proof: Social proof is perhaps the most common heuristic we use to make decisions.



Look at any social media outlet. Someone who has a post that already got a lot of likes is much more likely to get more likes. Their content just gets that halo effect.



If you hear a lot of people you like say something's good, you're way more likely to listen.



This is how I got on Deep Nutrition - a bunch of guys I know were talking about how great it was. I didn't analyze every possible detail about the book, I just listened to their anecdotes, looked on Amazon, saw it got great reviews (more social proof), and bought it.



3) Liking: You are way more easily persuaded by someone you like - or can at least get along with. How many times have you been persuaded by someone you hate?



Despite their differences, if Trump didn't develop a relationship with Kim Jung Un, do you think they'd be able to cut a deal?



The more you like someone in general, the more likely you are to do something for them. I don't need to provide examples here - just look back to your own life.



4) Reciprocity: You give me a small gift. I then feel obligated to give you way more in return.



Very common - persuasive people and companies use this all the time. The best defense against this is to not accept the gift in the first place.



I have a great example of this that I'll tell you in tomorrow's email.



5) Commitment and Consistency:



*ding dong*



You: "Hello?"

Cute Autism Awareness Chick: "Hello! You like kids, right?"

You: "Fuck yes"

Chick: "We're here for Autism awareness. Many poor children are suffering from autism and they don't get the attention and love they need! Would you mind signing your name in this petition to raise awareness for our desperate underserved children?"

You: "OMG! Sure"

Chick: "Great! Now would you mind donating a few dollars toward our organization as well?"

You (Realizing that you can't turn back now): "Um...shut up and take my money, cute autism awareness chick!"

Chick: "Tehe, thanks!!" :) :) :)))



You, a minute later: "... Fuckin A, she got me"



The point? When you've verbally committed to something - you feel obligated to back it up with your words and actions.



6) Scarcity: If something is scarce, you'll be way more likely to value it.



This is one reason I hit you all with scarcity and urgency offers. Get that shit or lose, suckas.



No, really, scarcity gets people off their asses. When people perceive something as scarce, they perceive it as valuable. It's just human nature and the law of economics.



Fin



I hope this helped you.



Anyway, if you feel like you want to apply your persuasive skills to a profitable side hustle that can provide you a full-time income - check out Start Dropshipping Stuff by James Holt. He is a dropshipping Mastermind that has helped many drop shippers succeed that you'll see all over Twitter.



It's an A-Z guide on dropshipping that will teach you how to do it in full detail so you don't fuck up and waste your time like almost every drop shipper.



It seriously gives you all the material you need to suceed. You just have to ask yourself...are you a good student? Do you have a true growth mindset and a winning attitude toward success?



And do you visualize living a location independent life for yourself making a lot of money from online hustles down the road?



If so... You can get Start Dropshipping Stuff here.

Talk to yo asses soon.



Joe