SAJID Javid has blasted luxury cosmetics chain Lush for its anti-police campaign which accuses cops of "spying" on people and "lying".

Lush, known for selling bath products and "gourmet" soap, launched the campaign yesterday - which will last until June 18 - seeking to highlight the "intrusive, abusive, political policing in the UK".

9 The curious campaign is seen in a store window Credit: Twitter via Storyful

9 In campaign material the store slams undercover police officers

Bosses at the store are apparently seeking to expose cops who have investigated activists in Britain over the years.

Lush says it wants to "pressure the government" and make it "more effective at uncovering the truth into this human rights scandal".

But the Home Secretary blasted the chain, the Daily Mail reported, saying: "Never thought I would see a mainstream British retailer running a public advertising campaign against our hardworking police.

"This is not a responsible way to make a point".

9 Home Secretary Sajid Javid has blasted the campaign as 'irresponsible' Credit: PA:Press Association

9 A former cop slammed the high street chain on social media Credit: Twitter via Storyful

9 The Director General of the National Crime Agency also weighed in

9 Christine Fulton, a widow of a murdered police officer, said she was sickened by Lush's campaign

Lush said the campaign will be promoted in stores across Britain, as well as on its website and social media feeds.

Material in the campaign features mocked-up police tape, with slogans that read: "Police spies out of lives" and "Spied on for taking a stand".

As part of the campaign, customers are also being urged by Lush to:

Tell your friends and family about the #spycops

Take one of the 'Spied Upon for Taking a Stand?' badges in store, and start some conversations

Sign an online petition

Attend a gathering in Glasgow on June 23 to launch a Scottish anti-police campaign

However, many social media users appear to have been left bemused and angry by the store's campaign, sharing images of how it is being featured in store windows.

And the Director General of the National Crime Agency Lynne Owens also chipped in, saying: "Undercover policing is a highly specialised & regulated tactic undertaken by brave officers to protect the public from the most serious offenders. I’d encourage @LushLtd to visit @NCA_UK to receive a contemporary briefing."

LUSH'S LEFTY OWNERS: Staff are banned from flying in the UK mainland, and boss is chums with Jeremy Corbyn Lush co-founder Mark Constantine, a herbal trichologist who holds left-wing views, began in business with wife Margaret as a supplier to The Body Shop - but they began their own store in Poole in 1994. They now boast of the store's eco-friendliness and "corporate ethics", with their "bath bombs" being sold without packaging. The company also does not do business with suppliers who use animals for testing, and staff have also been banned from flying within the UK mainland in a stance against climate change. Mr Constantine has also appeared on stage with Labour leader Jeremy Corbyn and did an extensive interview with him discussing "wildlife crime, migration and equality".

The Advertising Standards Authority also confirmed that it had received complaints and that officers will be investigating, while the store rating on Facebook is now at 1.1 out of 5 stars due to a swathe of negative reactions to the campaign.

Former cop Peter Kirkham also added: "Your anti police advertising campaign is an utter disgrace.

9 The Lush website features Jeremy Corbyn

"It stereotypes ALL police officers as corrupt & includes some fundamental misrepresentations of the facts.

"I trust that you will never again seek police assistance if you are the victims of crime."

Cath Williams wrote: "Quite frankly I’m appalled at this. I’m definitely going to be giving Lush a very wide berth from now."

Ann Barnes added: "Thanks Lush now I have to explain to my friend who isn’t on social media why she won’t be getting her usual Lush birthday presents next month.

"As if the police don’t have enough to put up with!"

9 Co-founders of Lush Cosmetics, Margaret and Mark Constantine pose for photographers after receiving their OBEs

Since the campaign began, users have started a #FlushLush hashtag in a bid to convince users to ditch the store.

Defending the campaign against critics, Lush said on Twitter: "These posters are part of the campaign we're supporting which looks at the ongoing undercover policing scandal, in which some police officers are infiltrating the homes and lives of non-criminals, and the aftermath of these actions!

"We understand that there are many people, including police personnel, who support what these campaigns stand for, we just want to help spread the message."

9 The cosmetics store, which sells bars of soap and 'bath bombs' for £4.95 each, has been told to rethink the campaign Credit: Alamy

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In another tweet, Lush said: "To clear this up, this isn't an anti-police campaign, it's to highlight the abuse that people face when their lives have been infiltrated by undercover police."

However one responded: "It *is* an anti-police campaign. The reaction of thousands of people tells us that.

"Being generous, it may have been an inadvertently anti-police campaign. But if I inadvertently step on someone’s toes, it still hurts Some sort of rethink may be in order?"

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