To define the destination (i.e., the section on the page or the cell you want to jump to), you just need to insert an empty HTML anchor tag and give it an id ,

e.g., <a id='the_destination'></a>

This anchor tag will be invisible if you render it as Markdown in the IPython notebook.

Note that it would also work if we use the name attribute instead of id , but since the name attribute is not supported by HTML5 anymore, I would suggest to just use the id attribute, which is also shorter to type.