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It's so steamy, it's been branded too hot for TV.

This is the x-rated advert from animal rights campaigners PETA, which claims vegans last longer in the bedroom that meat eaters.

The eye-popping ad was made to air during the highly coveted commercial break in the NFL's Super Bowl 50 next month.

But bosses at CBS deemed the clip too sexually explicit to air during the big game, Gossip Cop reported.

The commercial is designed to educate men on how their diet can affect their sex lives.

It shows a split screen of two couples in the throes of passion.

The guy on the left is identified as a meat-eater, while the man on the right is a vegan.

(Image: Peta)

While the woman having sex with the carnivore is left less than impressed when their session is over all-too quickly, the vegan lover keeps his partner satisfied for the duration.

The advert is intended to warn of the dangers of eating foods high in cholesterol, such as meat, eggs, and dairy products.

(Image: Peta)

After the advert was banned, PETA Senior Vice President Lisa Lange said in a statement: "Super Bowl 50 audiences will be missing out on comedy, sex appeal, and the lifesaving message that vegan meals can help clear clogged-up carnivores and get their blood pumping again.

"PETA’s edgy but crowd-pleasing TV spot shows that vegans may have a banana in their pajama pocket, just to snack on later, but they’re also really pleased to see you.”