During presidential election years, Americans of varying political persuasions often contemplate moving to Canada. Google queries for Canada spike. Conversations between friends turn to preferred Canadian destinations.

This year, Canada is playing along. A website for Cape Breton Island in Nova Scotia, called “Cape Breton if Donald Trump Wins,” popped up in recent weeks and has attracted significant attention. The site even has information on immigration and housing.

Now, an advertising agency, Critical Mass, part of the advertising giant Omnicom, is looking to capitalize on the quadrennial interest. On Monday, the agency, which was founded in 1996 in Calgary, put up the website movetocanadaeh.com.

The Message

On the surface, the website seems like a joke. “Make Canada Even Greater,” the introductory text reads, in a nod to a certain politician’s campaign slogan. Symbols of Canada are everywhere — a moose, maple syrup, the Canadian flag, a hockey player in a jersey with a maple leaf. There’s even a section on “what to expect from your new home” (“Canada is big,” “High poutine diets”).