…or why I probably won’t be wishing you happy birthday on Facebook anymore (unless you are family). Apologies in advance. I love you anyway.

Every Monday Morning, and once a month in two other cases, I log onto google hangouts and meet with my voiceover mastermind peeps. These groups were born at faffcon and WoVO and are a huge part of my voiceover business (and, yes, now my personal) life.

I love these voiceover peeps. We inspire, help, and ground one another. How? By sharing what we have accomplished, what’s next to accomplish, and what’s standing in our way. Also, we support each other (and ourselves) when things go awry – or undone. Accountability, plus forgiveness. Ahhh. There are, indeed, all sorts of obstacles to putting our plans in action. Some are genuine priority changers (e.g. family matters), others are – well, yeah – pure procrastination.

There are tons of reasons we put stuff off: perfectionism, lack of scheduling, shortage of time, decreased desire. Still, along the way, I’ve noticed three recurring themes in my own procrastination patterns that all begin with the letter F. Hmm. So – a few thoughts and tips.

FEAR – Look at your own voiceover to-do list. What’s on it that keeps getting moved from day to day, month to month, even year to year? (um, cold-contacting potential new clients, perhaps?) Ask yourself:

did I just not get around to this, or am I afraid to do it?

Your own answer may lead you to the next questions:

what, exactly, scares me?

What’s the worst that could happen?

Could I handle that?

For inspiration, and solutions, there’s a terrific Tedx Talk about fear that is guiding me to go from “No, Thanks” to “Let Me Try.” I hope it sparks you too!

the second F-word here is…..

FREEZING – Oh, my gosh, so much to do! so many possibilities! I could contact e-learning clients, or maybe it’s time to update my promos demo, or…oh wow I forgot to send a thank-you note to yesterday’s clinet…actually, all the clients from the last three months…or….

And before you know it, you’re eating cookies and binge-watching Taxi on hulu. Something so satisfying about completing an episode.

Hmm, what’s an entrepreneur to do? How to avoid freezing? Especially when you still haven’t completed that business plan that’s supposed to guide your days?

You can still thaw yourself, at least enough to get some stuff done. How?

Prioritize. Ideally, you know what matters most today. A project due at End of Day? EASY! That’s an obvious priority. But those important but not urgent tasks? ….schedule them.

Ideally, you know what matters most today. A project due at End of Day? EASY! That’s an obvious priority. But those important but not urgent tasks? ….schedule them. Schedule . Freezing happens when we don’t schedule our tasks. Guilty as charged…much of the time. But I gotta tell you, when I do schedule a task – assign a day and TIME to do it – it generally gets done.

. Freezing happens when we don’t schedule our tasks. Guilty as charged…much of the time. But I gotta tell you, when I do schedule a task – assign a day and TIME to do it – it generally gets done. Activation energy. That’s when you leave a visual reminder around that makes it seem like you’ve already begun the task. The sneakers in your car if you plan to walk that day. The guitar on display instead of in the case if you want to practice. The phone number written down on a post-it note and stuck on your phone. The template/script for cold calls or cold e-mails already opened. This helps a lot!

Another great TED Talk, this one on procrastination:

The third F-word?

FACEBOOK. Or the likes. Sorry, but it’s true. Man, it’s such an easy distraction. And, according to the Udemy course on Gmail Productivity I just took (and, ahem, completed, thank you very much!), it takes our brains a full 20 minutes to return to task once we’ve distracted ourselves. Oy. So this year I set out to tame the FB time-sucking monster, and it has helped immensely. Strangely enough, my fragile actor’s ego has benefited too. Here’s what worked for me, after trial and error:

Stop or limit scrolling. Set newsfeeds so your close friends and family show up first. And once the “friend” you don’t recognize shows up, stop! If you do scroll, only do it for recreation, not procrastination. Choose what matters. I love pix of your cute baby, but will not respond to your political opinion. Others will. Know your own priorities.

Check notifications first. For me, this works the best. I get on and off of FB in under a minute this way. If nothing sparks your interest, get out of there! Mostly I now click on family and close friend posts. I stay off many groups, especially the humble brag stuff. Not saying it’s bad, just saying it’s not the best use of my time to scroll and click away. I want to run my own race.

Don’t feel guilty if you skip the Birthday Thing for acquaintances. Or the Linked-In Anniversary thing. This was fun the first year of facebook, but (sorry!) I’ve mostly eliminated it from my timesheet. If Facebook told me it’s your birthday, it doesn’t seem so special to post it to your timeline – family and close-to-family excepted. And if you skip my birthday this year, I’ll understand. Let’s assume we love each other anyway.

Time I used to spend on FB per day: probably an hour. Time these days: under 5 minutes a day. And I don’t miss much.

Just my few cents. In social media in general, I try only to post if:

it might make someone laugh

it might be useful to someone (even a tweeted tidbit from an audiobook I’m narrating)

it connects us somehow (we’ll feel less alone)

So I hope you find this useful! And remember another F-word. A nice one. Forgiveness. We’re all just working on this stuff. Practice makes better, not perfect 🙂