Fullcoat

Creative Direction, Company Naming, Logo, Brand Identity, Website Design & Development

Competitive research, a deep-dive on industrial coatings, a few lengthy "tell me everything" meetings, many sleepless nights, and several notebooks later, the Fullcoat name and company was born—a modern brand that lives up to the two young and disruptive co-founders, while successfully communicating its offerings, and paying homage to the industrial age of their industry.