What is Appointment Setting?

Appointment setting is a lead generation method of arranging a sales meeting with a qualified prospect. Over the years, this method has evolved from being done in-house to a largely outsourced function.

Telemarketing has been the most efficient tool for setting appointments especially with hard-to-access decision makers because it allows the appointment setter to engage prospects directly and flexibly. However, many companies combine telemarketing with other marketing channels such as email to produce best results.

What is B2B Appointment Setting?

B2b appointment setting is a lead generation method which involves arranging business-to-business sales meetings with pre-qualified prospects. B2b appointment setting takes the legwork out of marketing and allows salespeople to focus on selling instead of spending their time finding sales leads. When done properly, appointment setting results in shorter sales cycles and more efficient sales campaigns.

Appointment Setting: The Callbox Way

To produce qualified appointments, we develop a modular appointment setting process mapped against your requirements and your market’s distinct buying process. Unlike other appointment setting companies, our business strategy is not defined by any single tool we use. Rather, we bring together telemarketing, email marketing, and other direct marketing tools to come up with an integrated appointment setting lead generation platform which utilizes industry best practices — every step of the way.