The world of affiliate marketing has always been an exciting not. Not only has it created an amazing opportunity for businesses, brands, and affiliate marketers to make money, it’s also responsible for scaling many businesses into the massive Goliaths they are today. Amazon.com was one of the first companies to implement affiliate marketing back in the late 90s and look at how much it’s helped them. However… over the years, the concept of affiliate marketing may have stayed the same, but the underlying technology and tracking methods have slowly progressed as expected.

With so much talk about a decentralized internet and blockchain technology, it seems like now would be a great time to start considering how it could be used in the world of affiliate marketing.

Today we are going to take a look at Attrace, which is a new affiliate network that is rewriting the rules of the affiliate marketing industry. The network is completely decentralized, which means it provides a more transparent and cost-effective structure for everyone using it. The platform also has a better system for mitigating fraud and making sure affiliates are paid for the converting traffic they send — which allows for less wasted money from advertisers, and potentially higher payouts for affiliates.

Affiliates and advertisers have been looking for a solution like this for years. How does Attrace achieve what other networks have failed to do for the last 20 years? The biggest difference is its use of blockchain. Blockchain helps them track the origins of clicks, process transactions more quickly and guarantee more transparency for both advertisers and affiliates.

Problems With Traditional Affiliate Networks

Amazon launched its affiliate program back in 1996. It was a revolutionary idea at the time, but it caught on very quickly. Only two years later, the affiliate marketing profession became so sophisticated that the first two affiliate networks, Commission Junction and Clickbank opened their doors.

Affiliate networks helped shape the industry in important ways. They help advertisers minimize the risk of fraud and ensured affiliates would get paid for their conversions. This made it possible for brands to develop scalable affiliate programs that publishers all over the world could participate in.

At the same time, they introduced new costs and headaches. New decentralized affiliate networks like Attrace are focused on reducing the cost of affiliate marketing while retaining and building on the other benefits.

Before we dive into the main benefits and features of using a network like Attrace, I recommend you first take a look at the quick video below. After watching it, you will have a much better idea on how the platform works, why a decentralized network is ideal, and how you and your brand can benefit from it as well.

What Are the Benefits of Attrace’s Decentralized Affiliate Platform

Attrace is shaking up the affiliate marketing industry by reducing the costly infrastructure and unnecessary layers of bureaucracy. This network is using blockchain to address some of the most pressing problems affiliates and advertisers have faced for the past 20 years. Here is an overview of the benefits.

– Very low network fees

Traditional affiliate networks have inefficient systems for preventing fraud and processing payments. Attrace uses blockchain to streamline these processes, which significantly reduces their cost structure. They are able to pass the savings onto their advertisers in the form of lower commissions. While most affiliate networks charge between 10% and 25% commissions for their sales and leads, Attrace only charges 0.5%. According to their internal analysis they have reduced the average cost to advertisers by an astounding 95%. This is a win for affiliates as well, because it means advertisers can afford to pay higher commissions on their end.

– Real-time payouts

Almost all affiliate networks require affiliates to wait at least a week to get paid. It is common for them to require them to wait at least a month, especially if they are driving small volume.

There are a couple of reasons for the lag. Networks need to make sure leads were not fraudulently generated before paying them out. They also have to deal with the regular billing issues that every business must deal with.

Attrace uses the blockchain network to resolve these issues more quickly. This allows them to make payments in real time. This is a feature that is almost unheard of in the affiliate marketing industry. It is a great deal for affiliates that need to reinvest their earnings for pay traffic or content to scale their marketing strategy.

– Combating affiliate fraud

Affiliate fraud is a serious concern that hurts everybody in the industry. It is also far more prevalent and difficult to address than most marketers think. According to one poll, 11% of networks admitted to encouraging their publishers to commit fraud. Even the honest networks don’t do the best job of fighting fraud. Only 49% of advertisers are confident that the fraud protection controls affiliate networks usually use actually work.

Attrace has significantly improved fraud prevention in the affiliate marketing industry. They use blockchain to embed a smart contract in every click, which makes it much easier for them to identify fraudulent transactions.

This is going to reduce the costs to the advertiser and likely lead to higher payouts for affiliates as well.

– Eliminating tracking problems

Most affiliates hate it when the network or advertiser loses track of their clicks. They may have earned conversions that they are never credited for, since the clicks are dropped due to ineffective tracking systems.

This is no longer an issue with Attrace. Every click is assigned a unique identifying token. This makes it much easier for the network to ensure every affiliate is compensated for their traffic. It also provides a more detailed overview of an affiliate performance. This allows advertisers to create a much more holistic analysis of their affiliate partners, so they can know which affiliates to pull from their campaigns, which ones to offer payment bumps to and which affiliates to ask to scale traffic.

– Provide much better transparency between affiliates and advertisers

Most affiliate networks act as an intermediary between affiliates and the advertisers they represent. There are a number of likely reasons for this. Most of these reasons are legitimate, but there are some risks as well. Most networks will want to discourage affiliates from forming partnerships with the advertiser outside of the network, since they would lose conversions if that happened. They also may want to collude with their affiliates to secretly drive conversions in a way that the advertiser would not like.

Attrace significantly reduces the need for traditional affiliate managers, so advertisers and affiliates will be in direct communication with each other. This means that there will be a lot more transparency and both sides can collaborate much more easily to find a sensible strategy.

Attrace Offers Great Solutions as the World’s First Decentralized Affiliate Network

Attrace has found an ingenious way to use blockchain to improve the affiliate marketing industry. They are providing a more cost-effective and transparent system for allowing advertisers and affiliates to form profitable relationships with each other. They will continue to build on the platform over the next year, so it will likely set the new standard for the affiliate marketing industry.