Austin-based cinema chain Alamo Drafthouse has launched The Bottle of Wits, a signature line of wine honoring the 25th anniversary of The Princess Bride. Creative firm Helms Workshop in Austin developed the custom wine packaging system for Alamo Drafthouse which “features a playful interpretation of the characters and quotes from the famous scene from which the wine names are drawn.”

The name of this signature wine program, “The Bottle Of Wits,” is derived from the iconic “battle of wits” scene when Westley first rescues Princess Buttercup from Vizzini and his henchmen. The “Bottle Of Wits” wine line will include two varietals: “Inconceivable Cab” and “As You Wish White”. The “Bottle Of Wits” will be available for purchase at all Alamo Drafthouse locations starting on Tuesday, February 14th and will be available for purchase online soon.

via Craft

images via Alamo Drafthouse and Helms Workshop