Tech billionaire Elon Musk has once again shown off his Russian skills in reaction to a billboard inviting him to a business forum in southern Russia.

A highway billboard in Hawthorne, California invited Musk to a small-business forum in Krasnodar using a popular Russian meme that jokingly taunts the SpaceX CEO. A QR code in one of the two billboards near the SpaceX headquarters sends viewers to a slickly produced video promising Musk that “you’ll be treated like a god.”