The design wouldn't be a radical departure for Samsung, at least based on the one available image -- it'd look somewhat like the Gear S3 Classic, at least in this particular variant. The mention of a Bluetooth model hints at cellular-equipped versions, although there's no guarantee they'll be available. It's not clear what the Galaxy Watch would offer over the Gear S3, for that matter.

Samsung is believed to be launching the Galaxy Watch alongside the Galaxy Note 9 on August 9th. Whether or not it's a good deal will depend on its functional upgrades and price. It could be a tempting option if it provides meaningful improvements over the S3 at a comparable price, but it may be a tougher sell if it's an evolutionary update or carries a significant premium.