Auburn University has filed a trademark on the phrase “Draining threes and rolling trees”, according to a search conducted by attorney Josh Gerben on the United States Patent and Trademark Office.

The filing was made on March 31, the day Auburn reached its first-ever Final Four. Auburn listed the basis for filing under section 1B, which means, “you have a bona fide intention to use your mark in commerce with your goods and/or services in the near future,” per the USPTO.

The Auburn university marketing department and athletic department have not responded to questions regarding the marketing strategy, or the timeline for the trademarks approval — though an athletics spokesman said they’d respond soon.

The phrase “Draining threes and rolling trees” refers to the fact that Auburn is one of the most prolific 3-point shooting teams in college basketball, combined with the Auburn University tradition of rolling trees at Toomer’s Corner in celebration of athletic success.

Auburn will face off against Virginia in the Final Four on Saturday at 5:09 p.m. at U.S. Bank Stadium in Minnesota. Toomer’s Corner has been rolled following the last three NCAA Tournament wins, along with Auburn’s SEC Tournament championship title.