An ardent follower of his own calling, and the call back then was Social Media & Digital Marketing. In his 5 years of experience at Solomo Media, Kleward Consulting & Sypher Technologies, he has Jack-stered the art of leveraging social media & digital platforms for building brands and communities while working with the likes of Videocon Mobile Phones, Dr Lal PathLabs, Gaana.com, Nepal Telecom, itimes, Yahoo! India, Flickr, Chhabra555, MyGuestHouse.com, Kazo & Fast Trax.

As a Jack of All Trades he has his nose into everything from visualization, ideation, copy-writing to campaign management, media buying, analytics & insights. When not working he is known for his avidly random & unusual deeds among his circles.