Marketers looking to appeal to the next generation of consumers need look no further – a new device has landed on the market which allows expectant mothers to play sounds directly into their wombs.

In keeping with the latest trend for all things wearable, the Babypod speaker is believed to be the first intravaginal audio device.

The Spanish firm's invention can connect to women's smartphones via a cord and is operated through an app and was inspired by research that showed foetuses respond to speaking and singing in the womb.

Although there are options for parents to play the music externally, the internal speaker makes for a less "muffled" sound and can play music up to 54 decibels; the same level of noise as would be generated by a hushed conversation.

The company's website states: “Babies learn to speak in response to sound stimuli, especially melodic sound. Babypod is a device that stimulates before birth through music. With Babypod, babies learn to vocalise from the womb."

The insertable was launched by the means of what the firm described as the “first concert for foetuses ever held in the world” performed by Eurovision singer Soraya Arnelas.

At present the speaker is intended only for music, but one can only begin to imagine the possibilities should adland choose to get in on the act...