Imagine a man who grew up in the middle class, went to a decent school, got an okay job, lives in a nice apartment in some metropolitan town, maybe drives a German car and occasionally splurges on something nice for himself. Do you see him wearing the Apple Watch? I don't. I do see him buying the Apple Watch, but it will need to go further than that. Take me, for example, I am sitting here on a gorgeous 27-inch iMac, wearing an ultra-thin perpetual calendar in white gold, and in fact, to my left is an Ikepod Hourglass (designed by Marc Newson) that I wanted from the minute I laid eyes on it. I saved up and bought it because it's a perfect object, and even those people who don't care about time, or design, agree that it's beautiful. The average well-to-do person buys an iPhone 6 because it's the absolute best offering in the category in both form and function. I'm not sure the same can be said about the Apple Watch because things like my Patek Philippe 3940G exist, and they always will.

Unproven Autonomy

The biggest concern those in the mainstream press have with the actual functionality of the Apple Watch is that it must be tethered to an iPhone. Does that mean, if you were to go for a jog, that the iPhone has to come with? During yesterday's hands-on session we asked that directly to Apple PR, and they didn't have an answer at that moment. If so, that's a problem, but one I expect to be remedied quickly, if even a valid concern at all.

Market Leader In A Category No One Really Asked For

The Apple Watch is absolutely the best smartwatch on the planet. That much I'm sure of. But are we sure that wearable technology is something we really want? In the same way those who publicly wore bluetooth headsets five years ago and those who wore Google Glass one year ago, will smartwatches ever become a thing that people genuinely want? If anyone can make it happen, it's Apple. It's going to take a lot of time, and a lot of test cases when this thing launches next year.