Communications minister Malcolm Turnbull says there is a strong argument to change cross-media ownership rules due to the rise of the internet.

The Government is considering changes to the laws, which currently prevent common ownership of radio, television stations and newspapers in the same market.

The rules are designed to encourage media ownership diversity.

Mr Turnbull told Sky News the internet has brought more competition to the sector.

"My view is that the arrival of the internet and the additional diversity and avenues for competition that it brings really says we should have less regulation and more freedom," he said.

"We're committed to a lot less regulation across the board including in the telecom and media sectors that I'm responsible for."

Mr Turnbull says he is sympathetic to changes because of an evolving media landscape.

"Why do we have a rule that prevents one of the national networks acquiring 100 per cent coverage, why is there a rule that says today that you can't own print, television and radio in the same market? Shouldn't that just be a matter for the ACCC?"