How to Promote an Explainer Video

Highlight On Homepage

The best place to promote your animated explainer video is on your website homepage. Since this is where most of your potential customers will visit, putting your explainer video here will make sure they have a good chance of watching it. Putting it on your homepage also acts as a conversion optimization tool because once someone watches it, they may be inclined to find out more about your business.

Embed in Marketing and Advertising Campaigns

Your marketing and sales team will thank you for giving them an explainer video to embed in their campaigns. Repeatedly explaining the basics of your company to a new prospect can be challenging. An explainer video simplifies this by giving new prospects a short primer on your products and services before sending them more detailed information.

Optimize For Performance

Video optimization is a broad term that encompasses multiple goals. Two optimization goals we recommend are shareability and social embedding on Facebook, YouTube, Instagram, and other social media platforms.. Shareable videos are short, lightweight, and easy to send via email, instant chat, and other media. Socially optimized videos use the right formats to upload to social networks with little loss to video fidelity.

Use Engaging Thumbnails

Video marketing effectiveness relies heavily on thumbnails to drive that initial engagement. Animated explainer videos that have creative and highly optimized thumbnails outperform other business animation videos. We help you create compelling thumbnails for your company explainer videos, so they perform better than other videos in your market.

Share Widely

Once your video is created and published, widely sharing it is the best way to get more people to see it. Once your animation video is uploaded to your website and social profiles, share it across your organization and email the links to your customer database. The more people that see your video, the more effective it will be in achieving its goals.