The boss of Cambridge Analytica, the analytics firm at the centre of an international storm over the misuse of Facebook user data, has been caught on camera bragging about how the company could blackmail political candidates with sex workers, and telling a prospective client that it has been secretly operating around the world to campaign in elections.

In an undercover operation by Britain's Channel 4 News, CEO Alexander Nix and two other high-ranking Cambridge Analytica staff took meetings with a reporter posing as a fixer who wanted the data firm's help getting candidates elected in Sri Lanka.



On Monday evening, Channel 4 broadcast undercover footage from four meetings across three months, with Nix telling the reporter that one of the services of Cambridge Analytica could be to “send some girls around to the candidate’s house”, adding that Ukrainian girls “are very beautiful, I find that works very well”.

Nix also told the undercover reporter: “We’ll offer a large amount of money to the candidate, to finance his campaign in exchange for land, for instance. We’ll have the whole thing recorded. We’ll blank out the face of our guy and we post it on the internet.”