Image from https://notrumpforme.wordpress.com/, modified from original photo by Gage Skidmore, shared under Creative Commons license.

We’ve been waiting a while for the first truly sustained anti-Trump advertising from the Democratic side. As of this Wednesday, we will not be waiting any longer. Here’s the first big salvo in the general election campaign (source: Priorities USA twitter, twitter.com/...).

And it’s brutal.

Titled “Speak”, the ad features several women wearing Donald Trump shirts, mimicking speaking as we hear recordings of some of his most hideous sexist statements. Many of these statements are familiar, some are not, but all are ugly. The presentation is extraordinarily jarring and should catch viewers’ attention immediately. The tag line is: “Does Donald Trump speak for you?” Here it is:

x YouTube Video

There is a second ad, “Respect”, which hits similar themes but also hits on policy, highlighting Trump’s support for defunding Planned Parenthood and his belief that women should be punished for abortions:

x YouTube Video

These ads are written and funded by Priorities USA, a Democratic/pro-Clinton Super PAC directed by Guy Cecil. Starting on Wednesday, they will be going on the air in four swing states — Virginia, Ohio, Florida, and Nevada — with a $5 million ad buy. These are two of the ads that will air. Details of the ad buy, courtesy of Mark Murray:

x Per our ad-trackers, pro-Clinton Super PAC Priorities USA has bought TV time in these markets from 5/18 to 6/8: pic.twitter.com/uGl0VT6BOk — Mark Murray (@mmurraypolitics) May 16, 2016

This is great. Trump has a long track record of saying absolutely awful things about women, and pushing policy positions to match. Very glad to see we’re not going to let him Etch-A-Sketch his way to respectability. Keep it coming.