It’s not just that Mr. Trump’s coverage beats anyone else’s. He is now beating pretty much everyone else put together. Mr. Senatori recently added up the coverage value of 1,000 of the world’s best known figures, excluding Mr. Obama and Mr. Trump. The list includes Mrs. Clinton, who in January got $200 million in coverage, Tom Brady ($38 million), Kim Kardashian ($36 million), and Vladimir V. Putin ($30 million), all the way down to the 1,000th most-mentioned celebrity in mediaQuant’s database, the actress Madeleine Stowe ($1,001).

The coverage those 1,000 people garnered last month totaled $721 million. In other words, Mr. Trump gets about $100 million more in coverage than the next 1,000 famous people put together. And he is on track to match or beat his January record in February, according to Mr. Senatori’s preliminary figures.

How do we know Mr. Trump is more talked about than anyone else in the past? There are now more people on the planet who are more connected than ever before. Facebook estimates that about 3.2 billion people have internet connections. On average, the people of Earth spend about eight hours a day consuming media, according to the marketing research firm Zenith. So almost by definition, anyone who dominates today’s media is going to be read about, talked about and watched by more people than ever before.

“From a media perspective, it’s pretty clear,” Mr. Senatori said. “The sheer volume, and the sheer amount of consumption, and all the new channels that are available today show that, yeah, he’s off the charts.”

But shouldn’t we all be thinking about Trump?

Mr. Trump is a historically unusual president, and thus deserves plenty of coverage. Yet there’s an argument that our tech-fueled modern media ecosystem is amplifying his presence even beyond what’s called for.

On most days, Mr. Trump is 90 percent of the news on my Twitter and Facebook feeds, and probably yours, too. But he’s not 90 percent of what’s important in the world. During my break from Trump news, I found rich coverage veins that aren’t getting social play. ISIS is retreating across Iraq and Syria. Brazil seems on the verge of chaos. A large ice shelf in Antarctica is close to full break. Scientists may have discovered a new continent submerged under the ocean near Australia.