(Updated: 2017-12-1, 2018-02-06, 2018-07-04, 2018-11-27, 2019-01-29, 2019-04-25)

Here are some tips for listing your coin on Binance.com, from me (CZ) personally.

The Form

Tip 1: The online application form (linked on Binance homepage) is the ONLY way to apply/request for listing on Binance.

Tip 2: Make sure you include all info you wish to communicate with us in the form.

Tip 3: We require the project founder or CEO to fill out the form. Why? If there ever is a bug with your wallet, a fork or double-spend in your blockchain, we need to talk to a key person.

There is a 98% chance you won’t hear from us after you submit your application. This is the norm.

Things that Help:

Tip 4: Update your project progress to us and the community on a weekly/monthly basis. Constant and steady progress is highly valued. This is required even after listing.

Tip 5: If you issued your token on Binance Chain, it will help. It would HELP SIGNIFICANTLY if your token is already trading on Binance DEX and has decent trading volume. More details on Binance DEX listing here.

Tip 6: If you incorporated BNB into your ecosystem, it will help.

Tip 7: If you raised BNB during your fundraising phase, it will help.

If you have been a promoter/supporter of Binance in your community, it will help.

Please Don’t:

Tip 8: Don’t ask me for a status update on your application.

Tip 9: Don’t ask for a contact person. We don’t allow contact with our review team. We want to avoid biased influence as well as potential bribery attempts.

Tip 10: Don't shill coins to me on Twitter/social media/chat, it doesn't help. Instead, you should shill to the project teams to provide regular status updates through the Binance listing application form. A steady stream of updates (say weekly) will help with the evaluation process.

Tip 11: Don’t send me your white paper.

We don’t reject applications outright (unless you get on our blacklist). Your project may improve over time. Even if we don’t list it now, we may list it later. So, continue working on your project, not on persuading us.

Contact

If your project passes our initial review, someone from Binance will be in touch.

Tip 12: You will receive an email from listing @ binance.com, signed with the following PGP signature:

https://pgp.key-server.io/pks/lookup?op=get&search=0x5BB3501A48484684

Fingerprint=1371 C295 AF29 AD48 7337 2686 5BB3 501A 4848 4684

Tip 13: If the email you receive is not signed with the above signature, you are likely talking with a scammer. If you don't know what an email signature is, then you should not be issuing a crypto token.

Tip 14: We will send you your anti-phishing code you entered on question 11 of the form in the email. If they don't match, you are receiving a phishing email. Please be sure to only submit the form following the link on binance.com homepage (near bottom), and make sure you are not on a phishing site, double check the domain name.

Tip 15: Additional questions will be asked by our listing team. Contact does not mean listing.

Tip 16: We mandate a strict, one-way NDA at the first point of contact.

Tip 17: We especially forbid project teams disclosing listing information until we issue our listing announcement.

Tip 18: You can be pretty certain anyone claiming to have “partnerships” or “listing agreements” with Binance is lying or violating their agreement with us, which renders them void, if any.

Tip 19: If you are eager to tell your community that you applied to Binance, you can use the image at the top of this article. It just says you applied to Binance, nothing more.

Evaluation

We want good coins. It’s simple, and every coin is different. In general, we like coins with a proven team, useful product, and large user base. We don’t have any hard requirements, as any requirement we publish will likely be reverse engineered.

Tip 20: Focus on user adoption. If you have a large number of users, your product has value. That’s the easiest to measure.

Tip 21: The communication process is part of the evaluation. If a project team acts lazy, overly cunning, arrogant, or just outright unprofessional, we take that into consideration. We evaluate how the team handles difficult situations, even if it is just within their own community.

Tip 22: It is a bad idea to “try-to-pressure” Binance into listing your coin by spreading FUD or negative comments about Binance. Doing so will quickly get you blacklisted. Further, while we try to never proactively say anything negative about any coin or anyone, we do aggressively defend our brand from anyone who attacks us, including attacking back. We feel obligated to do so to protect the interests of our investors.

Tip 23: Refrain from asking your community to over-aggressively shill your coin, it can backfire. There is a fine line between rallying support for your coin, and rallying your community to blame/attack someone else. The latter is frowned upon by us, and may hurt you in our evaluation. This happens especially visibly during community votes.

Fees

We donate all listing fees to Binance Charity Foundation, an 100% transparent charity tracked on the blockchain.

Tip 24: There is no fixed number. Just propose a number you are comfortable with. Show your willingness to contribute to social impact.

The Coin You Hold

In conclusion, there are many great coins out there we have not listed, yet! And yes, especially the one you invested in and currently hold. That’s the one that Binance needs to get their act together on and list immediately next, right? And yet we fail 98% of the time. There are just times where we can’t please everyone.

Thinking it through, the fact people complain about Binance not having listed a coin shows strong support for Binance. You want to trade your favorite coin on Binance! We appreciate that. And we are working hard to improve our processes, reviewing and listing high quality coins as fast as we can. We thank you for your patience, understanding and strong support for Binance.