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During the 2013 Tobacco Merchants’ Association Annual Meeting, we sat down with Dr. Michael Siegel of the Boston University School of Public Health and author of The Rest of The Story: Tobacco News Analysis and Commentary. He spoke with us about his recent study examining why e-cigarette users have had such incredible success when compared with other smoking cessation methods.



What are you thoughts on Dr. Siegel’s remarks in the interview? Let us know in the comments and as always, thanks for watching.