Last fall, Donald Trump achieved the heretofore unthinkable: he pissed off Canada. Our perennially friendly neighbors, always willing to lend a hand or a generous pour of syrup, reached their breaking point over a series of increasingly frustrating talks to renegotiate the North American Free Trade Agreement, which Trump at one point called “the worst trade deal ever signed.” Following a tense fourth round of negotiations during which reports circulated that even members of the U.S. delegation were “uncomfortable with the demands they [were] representing, which appear[ed] to have been dictated . . . by Trump,” Canadian Foreign Minister Chrystia Freeland slammed the nonstarter proposals, which she said would “put tens of thousands of jobs at risk.” Denouncing the U.S.’s “winner-takes-all mindset,” Freeland warned that the proposals from Team Trump would “undermine, rather than modernize, the agreement,” and that Canadians should prepare in a “no-fuss Canadian way for the worst possible outcome.”

But in the ensuing months, Canada has reverted to its natural state, renewing its attempts to win over Team Trump with a combination of neighborliness and good sense. The Wall Street Journal reports that the Liberal government has been “working to charm governors, lawmakers and other U.S. opinion leaders,” fanning out across the U.S. to make the case—in a friendly way!—that NAFTA should be left in place. As part of the outreach program, unofficially dubbed the “hug an American campaign,” hundreds of informal meetings have reportedly been held everywhere from a Panera Bread in Florida to “the sidelines of state political conferences.”

Armed with data points, a can-do attitude, and a soup-and-salad combo “on us,” officials ranging from Prime Minister Justin Trudeau to Cabinet members to diplomats to local-business leaders have laid out maps that show on a state-by-state basis how many jobs rely on U.S.-Canada trade (9 million in total). In particular, they’ve focused on key political states in the Midwest with strong ties to Canada. And given Trump’s obsession with trade deficits, they’ve made sure to work in the fact that in 2016, the most recent year for which data is available, the U.S. ran a $36 billion surplus with its buddies to the north in manufactured-goods trading. However, though the representatives they targeted likely walked back to their cars thinking, “I like that guy,” it’s not clear whether an amiable nature or, you know, the truth will be enough to get through to Trump. “What we are depending on is that facts should win the day,” Canadian ambassador to the U.S. David MacNaughton told the Journal. “While we are doing a better job of this, and getting people’s attention, we are not where we need to be.”

Given the increasing suspicion that the president has pushed ridiculous demands in order to sabotage the deal, it’s possible that neither logical arguments nor number of hugs—not even the kind that involve slipping a bottle of Ottawa’s finest liquid gold into a pocket—will be enough to bring Trump around. On Wednesday, a government source told Reuters that Canada has become “increasingly sure” Trump will pull out of the deal. (A White House spokesman denied this, saying “there has been no change in the president’s position on NAFTA.”) Then again, they presumably still have a few cards to play, namely a Hail Mary, can’t lose branding deal. Just because the area across the border has historically been known as “Canada,” does mean it has to be. “Trump North” may sound stupid to you, but stupid is what we’re dealing with here.