The first in an occasional series offering a satirical look at VC propaganda.

These children are being empowered to ride on this busy road – but only when dressed as builders and being shepherded by a group of luminous adults riding defensively.

Of course, we wouldn’t want empowered children cycling safely and independently by, say, converting half of that road into a physically protected cycleway. No no no, that would be giving in to the motor industry. It would mean that the cars had won.

The only way we militant cyclists can defeat the motor menace is by getting children to cycle amongst fast, heavy motor traffic.

Because it’s empowering.