VividQ, a UK DeepTech company specialising in 3D holography, has today announced raising an additional €2.8 million of funding and closing its oversubscribed seed round. The extra funding came from FluxUnit – OSRAM Ventures, the University of Tokyo Edge Capital (UTEC) and existing angel investors.

VividQ, founded in 2017, aims to transform how we view, interact and connect with the world. It brings real-time ‘computer generated holography’ (CGH) to everyday applications, creating the most “realistic, immersive and sensational holographic experiences”. In other words, this means that holographic displays could soon be commonplace in our everyday lives, from AR smart glasses, to in-car head-up displays.

The additional investment raised by VividQ will allow it to accelerate the adoption of its software in the next generation of consumer electronics, and scale up the number of integration projects with chipmakers and micro-displays manufacturers. The company expects the first holographic devices powered by VividQ to be released just around the corner in 2020.

Darran Milne, CEO of VividQ, said: “Holography will revolutionise the way in which we view and interact with the world in the most fundamental way. For the first time, holographic display can be in the hands of everyone, across hundreds of applications, thanks to the extraordinary capabilities provided through VividQ’s software. With two renowned deep tech VCs like Fluxunit and UTEC on board, we are looking to bring about this holographic reality much faster.”

Alexander Meyer-Scharenberg, Investment Manager at Fluxunit, said: “We are very excited about our investment into VividQ and to work with a highly talented team from Cambridge – one of the leading hubs for AR and holography worldwide. VividQ’s software will be the enabler for real-time computer-generated holography, leapfrogging smart glasses and in-car head-up displays. Offering a more natural viewing experience for drivers, holography will be vital for next generation user interfaces and entertainment systems.”

Founded in 2017, VividQ is the brainchild of a team of expert engineers, mathematicians and computer scientists hailing from the UK’s top universities (think Cambridge, Oxford and St Andrews). This year, their startup has been growing its team and attracting increasing attention from VCs, having already raised €580K from London-based VC firm Sure Ventures.