Brand Specialist

Bladeplay - Lehi, UT 84043

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Job Summary

The Bladeplay Brand Specialist is a jack-of-all-trades that oversees the daily marketing operations of the Bladeplay brand under the direction of the Marketing Manager. This position has access to the in-house creative team to build solutions that win the internet and sell heaps of budget pocket knives.

Position Type/Expected Hours of Work

Full-time, hourly or salary position (40 hrs/week).

Education

College Degree preferred: Marketing, Business, Communications, Journalism, Advertising, PR. But… if you’ve got marketing hustle and experience, feel free to apply. We like wildcards.

Tasks

Build strategic marketing plans to identify the Bladeplay customer, then send them continual messages that sweetly lull them into buying oodles of budget pocket knives.

Coordinate the creation of brand guidelines and a brand style guide to build consistency for the brand. Ensure style guide execution happens across all assets.

Plan the Bladeplay editorial calendar: emails, promotions, giveaways, sales, big sales, HUGE sales, social media posts, videos, etc.

Build, create, execute and manage campaigns

Use the in-house creative team and your own chops to execute the editorial calendar.

Collaborate with the product team to create an exciting product selection for the Bladeplay customer.

Plan and execute homepage banner rotations and visual merchandising on the site.

Manage SEO strategy and success.

Suggest and implement changes and improvements to grow the brand and increase revenue.

Report on KPIs to determine the effectiveness of marketing and analyze effectiveness of strategic plan

Build relationships with PR contacts to expand reach and increase customer base.

Skills

Hustle and passion

Retail or E-commerce experience

Email marketing experience

Excel/Word

Google Analytics and SEO experience a plus

Adobe Photoshop/Illustrator/Premiere a plus

To Apply

Complete this assessment and upload your cover letter and resume: https://goo.gl/forms/NGJ0C1kSaXtS0Wy92 We will reject ALL candidates that apply through Indeed. If you want to be considered for this position, use the form.

Job Type: Full-time

Required experience: