An additional feature of Gordmans will be an Amazon hub counter, where customers can ship their Amazon orders to and pick up at a secure location when the shipment arrives. Weyer said that customers who order through the Amazon counter will receive a coupon to the store as a reward for using the service.

Customers who held Peebles credit cards will be able to convert that card to be used at Gordmans without any catches, Weyer said. The benefits will simply roll over under the new name. Any points or rewards earned at Peebles will not be lost.

The grand opening kicked off with a ribbon cutting, and included a number of special prizes and perks for customers. The first 100 customers at the grand opening received a Gordmans insulated tote bag, as well as the chance to win a $50 gift card or a $5 shopping card with a scratch-off card. Guests who apply for and are approved for a Gordmans credit card will receive 20% off their first day’s purchases, Weyer said.

Gordmans also gifted Waynesboro High School with $1,000 as part of its grand opening celebration. The stores have a mission to give back to their communities. All nine grand openings of Gordmans across Virginia include a $1,000 donation to a select school in that community.

“We like to stay part of the community,” Weyer said.