“Hamilton” is moving quickly to take advantage of its moment. The Chicago production will begin just 13 months after the Broadway opening and run indefinitely. The PrivateBank Theater in Chicago, where “Hamilton” will play, is much bigger than the show’s Broadway house, meaning that even if ticket prices are somewhat lower, revenues could be strong, and that run could nearly double the show’s weekly profitability.

“Hamilton” is also planning two separate North American touring productions: one beginning in March in San Francisco, and one beginning in Seattle in 2018. The theaters on the road are likely to price tickets lower than in New York, but many of them hold more people, so these two tours, on top of Chicago, could dramatically increase the show’s current revenues and profits.

The show’s producers will soon announce a fifth production, in London, and if “Hamilton” follows the path of other monster musicals, it will eventually explore the possibilities of productions in Asia, Australia or Continental Europe. Profits from foreign productions are difficult to forecast, and given that “Hamilton” is a lyrically dense musical about American history, its appeal outside the United States, and in languages other than English, is uncertain.

Merchandise: $15 million and counting

‘Can I buy you a drink?’

Image Credit... Daniel Hertzberg

From T-shirts to CDs to books, fans cannot get enough “Hamilton.”

The cast album has sold over 428,000 copies domestically, according to Nielsen. Track downloads have topped 212,000; on-demand streams from sources like Spotify and Apple Music have eclipsed 365 million. Together, that’s roughly $11 million in gross retail sales.

More music is on the way. Mr. Miranda is working with the Roots’ drummer, Questlove, on a new recording of “Hamilton” songs, and more, featuring pop stars like Busta Rhymes, Ben Folds, Regina Spektor and Chance the Rapper.

“Hamilton” can even sell books. “Hamilton: The Revolution,” a behind-the-scenes book about the creation of the musical by Jeremy McCarter and Mr. Miranda, went on sale in April with a list price of $40. In less than two months, it sold more than 101,000 copies, according to Nielsen, and hit the No. 1 spot on the New York Times hardcover nonfiction best-seller list. (Other authors have benefited from “Hamilton” fever, too: Ron Chernow’s 2004 biography, which inspired Mr. Miranda to write the musical, has spent 33 weeks on the paperback best-seller list. This fall, Three Rivers Press will publish Jeff Wilser’s self-help book “Alexander Hamilton’s Guide to Life.”)