"We are thrilled that Optimum customers can now access Hulu's content library without having to leave their cable TV environment," said Hulu SVP Tim Connolly.

Offering a portal to the streaming service without having to leave the regular channel lineup certainly seems convenient, especially for folks using a game console or mobile device to access movies and shows. There's no mention of alternate pricing, so it looks like the regular $8/month rate for limited commercials and commercial-free $12/month plans still apply. Customers who already have a Hulu account can navigate to the dedicated channel to log in or sync their account via the Optimum website. Folks who don't have one can take advantage of a free trial by registering through Optimum to get access to the monthly subscription. Unlike its "Cord Cutter" plans, Hulu doesn't come bundled with a digital antenna and internet service like the cable company did with HBO Now.