Google Ads or paid search is a sure way to get to the top of Google search. Usually the top 1-4 searches on Google are paid ads. Google Ads are paid advertisements that appear in the search results. They are featured in two places in a search result page. At the top of the search results and at the bottom of the page. The paid ads effectively sandwich the organic or natural search results. Users can see if it is a Google Ad as it will either be in a highlighted box or have an ‘ad’ label on the title.