When the Kellogg Co. locked out some 220 workers from its Memphis, Tenn., plant in October, it was another step in Kellogg’s corporate battle plan to replace steady, middle-class, full-time jobs in the United States and elsewhere with casual part-time employees who would make significantly lower wages and substandard benefits.

Today the Bakery, Confectionery, Tobacco Workers and Grain Millers (BCTGM) union stepped up its campaign to shed light on Kellogg’s Greed and put pressure on the globally recognized cereal maker to end its Memphis lockout and step back from its plans to cuts jobs and shutter plants in the United States, Canada, the United Kingdom and Australia.

In videos on the just-launched website, Kellogg Greed, Memphis workers talk about the toll Kellogg’s lockout has taken on them and their families and workers in the London, Ontario plant in Canada that Kellogg is shutting down at the end of the year and reveal how they were deceived by the cereal maker.

Another video explores the $14 billion a year cereal giant’s plan to increase production in low-wage countries, including Mexico, Malaysia and Thailand.

While CEO John Bryant received $8 million in salary in 2013 and investors continue to profit from increasing dividend payouts and share buybacks, thousands of Kellogg employees and the communities they live in are left devastated and angry.

Take action and send a message to Bryant, urging him to end the Memphis lockout and cease the attacks on Kellogg’s dedicated and hardworking employees in the United States, Canada, the United Kingdom and Australia.

The Memphis workers have received support from national politicians, religious leaders, civil rights organizations and international labor groups, including the Congressional Black Caucus, the NFL Players Association (NFLPA), the International Union of Food, Agricultural, Hotel, Restaurant, Catering, Tobacco and Allied Workers' Associations, the National Action Network and others.

See all the videos below and stay tuned for more updates on this story: