You know the saying, "It's now or never"? That is how I feel about FIFA in its fight to reform. In my continued effort to spit in the wind about FIFA (next I will start yelling, and no one wants that), I write another Dear FIFA letter. Yes, that means another FIFA Reform Committee meeting is around the corner -- kicking off Thursday. Francois Carrard, leader of this important Reform Committee, will be finalizing recommendations to FIFA. I want him to hear this message above the noise.

Dear FIFA,

I know you have a lot on your plate. I know you are in the midst of a crisis. But I also know crisis can bring transformation, and god knows, FIFA needs a whole lot of transformation. So while you are transforming, I implore you to put this thought front and center to help the process: That other half of the population that FIFA has not given much thought about -- yes, the girls and women -- how about giving them a chance?

To date, FIFA has clearly done them a disservice. Moya Dodd, one of only three women on the FIFA executive committee and chair of the Women's Football Task Force, sent you a powerful, important proposal recently on this very topic. FIFA has existed for 111 years, and it still discriminates against women. I am not talking pockets of discrimination against women; I am talking widespread discrimination at all levels. The statistics Dodd references regarding FIFA and its member associations (each country's soccer federation) are staggering:

*"Barely 40 percent of FIFA's member associations offer girls grassroots programs," the document says. That limits access to the sport for so many.

*Three out of 26 FIFA executive committee members are women -- and they were appointed recently.

*Only two out of 209 federation presidents are women.

*Only 8 percent of board members on national soccer bodies are women, and there are only eight women in total on confederation boards.