In the 1930’s, Finland was in the midst of a depression. Infant mortality was soaring and they needed a solution.

To encourage infant care education and involvement with health care providers, an incentive grant was created for newborn parents to visit doctors.

As time progressed, this grant expanded into a bundle of state-sponsored products as a starter pack covering everything from bedding to winter outerwear. Eventually, even the box the starter package was delivered in became a make-shift cardboard bassinet.