This kind of one-to-many sound broadcasting pushes the capabilities of traditional Bluetooth in a way that makes it a viable alternative to platform exclusive smart speakers, especially if you're all about multi-room playback. Why commit to multiple HomePods or Echos if you want to listen to Classic FM on a Sunday morning while you potter around the house, when you can just stream to your existing devices? Putting smart speakers to one side, though, Broadcast Audio lets users share and participate in sound in a way that brings people together, which is what music is all about, so it's surprising that Snapdragon didn't get this feature sooner.