BELLEVUE, WA –-(Ammoland.com)- The Second Amendment Foundation launched a new project aimed at promoting and protecting equality in the exercise of the individual fundamental right to keep and bear arms, with a video message for television and the internet, and a new website EqualGunRights.com with a petition campaign.

President Barack Obama and his cronies have founded Organizing for Action (OFA), which is running a deplorable national media campaign aimed at lobbying Congress for additional restrictions on firearms, the primary means of self-defense for millions of law-abiding Americans. The SAF EqualGunRights.com campaign will counter that effort.

“It doesn’t matter where you live, whether in the city, suburbs or a rural area,” said SAF founder and Executive Vice President Alan Gottlieb, “all law abiding citizens should be able to defend themselves and their families.”

The video spot, website and campaign, produced in collaboration with Political Media, highlights the disproportionate impact of gun control laws on African-Americans, Latinos and other minorities, and how it leaves large groups unable to defend themselves, their families, or their businesses. The video shows citizens from different parts of the country commenting on their local gun laws, providing a vivid contrast between people who live in regions with laws that enable citizens to exercise their rights, and those who reside in areas with restrictive gun laws which typically have larger minority populations, including Chicago, Washington D.C. and New York City.

“You won’t see President Obama or his anti-gun cohorts admitting it,” Gottlieb observed, “but the simple fact is that gun control has historically disarmed far more African Americans than any other demographic. And, as you can see in our video spot, African-Americans and other minorities are still the primary victims of gun control laws in America. “It is unconscionable that in 2013, so-called progressives are quietly permitting laws to stand that disproportionately diminish the rights of minorities,” he continued. “The late Dr. Martin Luther King Jr. was blocked by segregationists when he tried to get his concealed carry permit, because they knew equal strength to defend oneself leads to societal equality. Sadly, gun control advocates today are de facto fighting for that same inequality.” “I hope that people across this country will join us at EqualGunRights.com and demand an end to this discrimination,” Gottlieb concluded. “It doesn’t matter where you live, or what kind of neighbors you have – all law abiding citizens should be able to arm and defend themselves. “

The Second Amendment Foundation (www.saf.org) is the nation’s oldest and largest tax-exempt education, research, publishing and legal action group focusing on the Constitutional right and heritage to privately own and possess firearms. Founded in 1974, The Foundation has grown to more than 650,000 members and supporters and conducts many programs designed to better inform the public about the consequences of gun control.