Want to know why "Agile Marketing" is the hottest thing in marketing right now?

Amazon.com.

That's right. Amazon has built a $ 427 billion business using agile marketing tactics.

The website and the mobile application are Amazon's revenue engines. They are constantly looking for ways to optimize the buying experience for customers in order to facilitate the purchase.

Rather than embarking on massive changes and disruptive navigation changes over the years, Amazon instead chooses to continuously split the smaller user experience tests on their page to see what sales are converting better.

These experiments ranged from copy changes to button placement, top bar color, button wording, and even a discreet redesign of their "Prime" logo this year.

What is important is that Amazon only tests one item at a time, so there is no guesswork on what caused a change in the conversions. And, they never disrupted their customer experience with a radical overhaul of the site.

Amazon split-tested their way to dominate the consumer goods market.

Combining Agile Marketing and Automation to Create a Sales Funnel Machine

This is not because peanut butter combined with milk chocolate is better than agile marketing and marketing automation.

The marketing automation tools associated with agile marketing strategies allow anyone with a sales funnel to quickly and quickly adapt to consumer behavior without having engineers or salespeople at their disposal. UI experts.

There are four key steps to keep in mind when you combine agile marketing with marketing automation to optimize your sales funnel:

1. Split test

Just like Amazon, divide all the elements of your offer and landing pages, one at a time, to find out exactly what triggers the conversion changes. An example is this title change which resulted in a huge 57% uplift of the conversion rate on the landing page. The title was the only change made, so we know what caused the jump in conversions.

2. E-mail is the ROI of the King's Sales Funnel

E-mail is the king of ROI for sales funnels, so it's important to automate your e-mail communications for public behavior and demographics.

For example, Birchbox uses Campaign Monitor to track its welcome e-mail with a series of email sharing tips, makeup tips and special promotions. Real-time reporting allows Birchbox to make adjustments based on open emails and popular offers. E-mails are also personalized according to gender and season.

Good marketing automation tools allow you to easily divide the subject lines of A / B test emails, opening hooks and incentives to the client. action, one item at a time to refine your sales funnel.

3. Real-time reports and quick adjustments

Marketing automation allows you to generate real-time reports and make quick and agile marketing adjustments based on the performance of your email, including open, click, share, and unsubscribe .

4. Optimize your sales funnel

The biggest benefit of using joint automation marketing and agile marketing is the ability to see where your sales funnel stagnates and troubleshoot.

If you do not get any cart complements, adjust your starting page and make sure it's easy to check with a mobile device.

If you do not get conversions on your landing pages, adjust your landing page by starting with the offer, then the title, and then the social proof.

If you do not get traffic to your landing page, adjust your e-mail copy or your ad to drive traffic to your landing page.

If your e-mails open but are not clicked, check that your e-mails are displayed correctly on mobile, check your call to action, open hooks and copy.

If your e-mail does not open, adjust your subject line and verify that your deliverability is good

Now you know

You now know why the use of agile marketing with the tools of marketing automation is spreading like wildfire.

You enjoy the benefits of continuous improvement, low user disruption and no guesswork, as the performance of your sales funnels is governed by real-time data.

What's not to like?