Everybody knows what a mobile ad is and how does it look like. But for an indie app and game developer that might be not enough while choosing the right monetization method and trying to reach their users’ hearts. Therefore, recently we published a book “Ads in Mobile Apps and Games 101” based on experience we’ve gained working with those thousands of mobile apps and games.

In book you’ll find the main terms used in mobile advertising industry, get to know how to set goals and measure the effectiveness of your ad campaigns. And we’ll try to answer the question why you should definitely consider advertising as a monetization model for your mobile apps and games.

You will find a free PDF version here.