British Colonial Co, in Brisbane's east, opened on July 1, but has attracted negative feedback on social media in recent days.

The controversy surrounds a promotion on the shop's website, which has since been changed, which said the shop was: "Inspired by the stylish days of the empirical push into the developing cultures of the world, with the promise of adventure and modern, refinement in a safari style setting."

It comes months after a Vietnamese restaurant in Brisbane changed its name from Uncle Ho after protests and death threats.

Uncle Ho opened in March and was named after the Communist dictator Ho chi Minh, who ruled North Vietnam and then a unified North and South Vietnam after the end of the Vietnam War in 1975.

Operators of British Colonial Co responded in a statement to SBS, saying the eatery "was founded on the principles of providing Brisbane foodies with relaxed, casual dining".

"We believe that our decor and menu has great synergy with Brisbane’s climate and the expansive palette of our clientele, who are looking for a melting pot of food and beverages to enjoy in a relaxed atmosphere," the statement said.

"We are therefore upset and saddened by today’s media reports that our brand is causing offence and distress to some members of the community. This certainly was not our intention."

Some social media users opted to insult the restaurant, while others poked fun.

Imagine that you are reclining in a comfortable wicker couch.. while black women are raped & their men slaughtered.. pic.twitter.com/NYwmRwrHX6 — Allan Clarke (@AllanJClarke) September 19, 2016

PSA: if ur in Brisbane and in the mood for imperialism and genocide for dinner, I got u 😘 pic.twitter.com/HVn5QgSF0E — ebs (@Ebswearspink) September 18, 2016

my favourite part of that british colonial co dining place? the lifesize statue of george orwell beating an indian child with a rattan cane — civil tweeter (@dannolan) September 19, 2016

after the success of Uncle Ho and British Colonial Co. in Brisbane, pleased to announce i'm opening a Mussolini-inspired pizza joint next yr — Vince Rugari (@VinceRugari) September 19, 2016

With AAP