The cryptocurrency market is no stranger to wildly violent swings in price. Regardless, the ICO market is as strong as ever. In 2017, nearly 5.5 Billion dollars were raised by ICOs. In 2018, that amount has already been topped. With that much money on the line, ICO teams have made it their mission to get as much attention as possible to their projects. Press releases, along with other traditional marketing methods such like banner ads, reddit posts, etc. have proven to be a greatly effective method of growing brand awareness around your ICO. But what does it currently cost to publish an ICO press release?

We did some research and broke down some of the top PR publication options with special attention to price and traffic.

By comparing these metrics we will assign a PvT Ratio (Price vs. Traffic) for a more apples-to-apples comparison as to where your marketing budget is best spent.

The equation for our PvT ratio is the following:

((monthly traffic in millions) / (price per press release in USD)) * 100

Crypto Press Release Services Price vs. Traffic

CoinTelegraph

Cointelegraph is one of the biggest names in the industry. As such it has a massive $4550 price tag. Wowsers! With a monthly audience size of about 5.9M we are able to calculate its PvT of 0.12.

PvT: 0.12

NewsBTC

NewsBTC is another leader in the market. With traffic of about 1.8 million it will definitely help draw some much needed attention to your ICO.

PvT: 0.22

Coinist.io

Coinist.io has a clean interface that readers are sure to love. To post a press release on the site you will only have to pay $99. At only 75k visits each month, the downside, however, is the site’s limited reach.

PvT: 0.07

Blockonomi

Blockonomi has been around for some time. ICO teams can expect to hit the sites 770k monthly viewers at a cost of $199 per release. Given this ratio, Blockonomi offers better value than most of the other services in the market.

PvT: 0.38

Invest In Blockchain

Invest In Blockchain is a mid-small sized crypto news organization with a reach of 650k per month. To publish a release on Invest In Blockchain, marketers are expected to dish out $500.

PvT: 0.013

CoinScribble

CoinScribble allows for free ICO press releases. After posting content, it is immediately distributed to over 3 Million monthly readers. A nonexistent price tag makes CoinScribble the cheapest crypto news press release service in the industry. The free cost plus its hefty distribution network allows for the highest PvT of this list and the market. In the other guys defense, it’s hard to beat free.

PvT: 300