None of these women, be it Tanu or Rumi display any actual ambition apart from their disregard for convention. A strong, feisty woman can be one without stealing a smoke or drinking herself into an alcoholic haze. A man’s smoking, drinking and promiscuity do not define his masculinity and strength – feminism in films also can go beyond these dubious badges of ‘honour’.

Which is not to say, we shouldn’t have women drinking or smoking in films or in real life. They should do whatever pleases them – but vice signalling shouldn’t ideally be their defining characteristic. This depiction makes them almost as lacking in dimension as women in a Luv Ranjan film. And let’s not get started on those films.

This year’s sisterhood film, Veere Di Wedding also fell into the trap – where it replaced the stock characters of a bromance with women. Women who were just men in better looking, designer avatars. A situation which would undoubtedly make Professor Higgins a very happy man – but women in cinema and outside cinema deserve a lot more.

(Naomi Datta tweets at nowme_datta and only has strong opinions on films. She is otherwise, fairly peaceful.)