I had a chance to interview Reddit CEO Steve Huffman at our conference last week, which was interesting and a lot of fun. And when I asked Steve about monetization, or simply ‘making money’ he replied with what I thought was just a funny statement:

We know all of your interests. Not only just your interests you are willing to declare publicly on Facebook – we know your dark secrets, we know everything…

The community at Reddit was a bit more critical, and surprised, and the video of the interview quickly reached the #1 spot on the Reddit homepage and collected more than 6000 upvotes and 4800 comments:

Watch the video yourself and see if you can feel the sarcasm. Or was he serious and should we be worried?

The whole interview is worth watching. Steve even managed to tell me when the narwal bacons.

➤ TNW Conference in Amsterdam

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