According to a research, the operating system has grabbed 87.5 % of the smartphone market all over the world, in the three months till September 2016.

With the decline of Apple’s iOS, global tech giant Google with its Android OS is said to have a record market share in Quarter 3 this year. According to a research, the operating system has grabbed 87.5 % of the smartphone market all over the world, in the three months till September 2016. The analytical research was posted by Strategy Analytics. According to the research total number of Android smartphone shipments globally were more than 328 million devices out of a total smartphone shipment of 375 million units, in the third quarter of 2016. Meanwhile, Apple iOS managed only a little over 45 million units. Android grew by 10.3 percent since last year Q3, while iOS went down by 5.2 percent. This result for Apple was also evident in Apple’s latest earnings results, where it said that there was a continuous decline in iPhone sales for the third quarter. According to their results, Apple iOS market share was 12.1 percent in Q3, down from 13.6 percent in 2015.

Meanwhile, other operating systems like Windows, Blackberry and Samsung’s Tizen have had negligible sales, as together they amounted to only 0.3 percent of the market, which is 1.3 million units shipments. This result is down by a huge 84 percent year-to-year. The reason for Android sales being higher every year is also because of low-cost smartphones being made in China. At the moment the lead is very big and Google can enjoy it for a moment, but according to the research, it will have tough challenges ahead. Woody Oh, director at Strategy Analytics said, “Android’s leadership of the global smartphone market looks unassailable at the moment. Its low-cost services and user-friendly software remain attractive to hardware makers, operators and consumers worldwide. Woody added, “However, several challenges remain for Google. The Android platform is getting overcrowded with hundreds of manufacturers, few Android device vendors make profits, and Google’s new Pixel range is attacking its own hardware partners that made Android popular in the first place.”

Also read | Google Pixel vs Apple iPhone 7: Feature to feature, how the two flagships match up

Google, in October, released its latest offerings, Google Pixel and Pixel XL, which made a lot of smartphone makers which run Android, angry. Since the report is until September, when Apple just released its new iPhone 7 and 7Plus, their records are to get better as well.