ESQUIRE magazine is teaming up again with Madison Avenue for a new cause-marketing initiative, seeking to encourage more adult men to mentor boys and young men.

The initiative comes eight years after a collaboration between the magazine and an up-and-coming agency to raise money for clean drinking water in the third world. That effort proved successful enough to become a permanent Unicef fund-raising program — and helped the agency become better known.

This time, Esquire has recruited three agencies deemed on the cutting edge of creativity to produce multimedia campaigns to demonstrate how valuable mentors are to youth and the benefits to the mentors of helping out. The initiative begins with the October issue of Esquire, now making its way to newsstands and subscribers.

In addition to the 30 or so pages in the issue devoted to mentoring — focused on the theme “Who made you the man you are today?” — Esquire is creating content online and working with a social publisher called RebelMouse to invite readers to share their mentoring experiences through videos, photographs and posts on platforms like Facebook and Instagram.