When I was a kid, I watched a lot of television. As soon as I got home from school, I parked my butt on the couch and enjoyed my favorite cartoons and other such programs. Truth be told, I often kept watching until I went to bed. Yeah, I arguably wasted a lot of hours of my life this way.

If you think television watching is wasteful, wait until you get a load of this -- people are watching a combined 1 billion hours of YouTube videos every day. Yes, that is every single day. Sure, some of those videos are educational, but a lot of it is millennials watching people like PewDiePie play video games.

"A few years back, we made a big decision at YouTube. While everyone seemed focused on how many views a video got, we thought the amount of time someone spent watching a video was a better way to understand whether a viewer really enjoyed it. It wasn’t an easy call, but we thought it would help us make YouTube a more engaging place for creators and fans. And last year, we hit a big milestone on that journey: people around the world are now watching a billion hours of YouTube’s incredible content every single day!" says Cristos Goodrow, VP of engineering, YouTube.

Goodrow further explains, "Let's put that in perspective. If you were to sit and watch a billion hours of YouTube, it would take you over 100,000 years. 100,000 years ago, our ancestors were crafting stone tools and migrating out of Africa while mammoths and mastodons roamed the Earth. If you spent 100,000 years traveling at the speed of light, you could travel from one end of the Milky Way to the other (and you wouldn't age a day!). And if you searched for 100,000 years on YouTube, you’d find a really killer KISS track."

What does this statistic tell us? Well, it seems to be a major signal that the way people consume media is continuing to change and evolve. Look folks, one billion hours every day is a lot of YouTube engagement. If anything, traditional media organizations that represent radio, television, newspapers, and films should be very worried. The balance of power is shifting.

How many hours of YouTube do you watch every day? Tell me in the comments.

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