Do We Really Need A CDO ?

According to a study there is a growing need for a business expert that can bring in the advantages of digital technology & tie it to the all the business processes to improve efficiency & profits. But in spite of that most business journalists & critics are of the opinion that the post of a CDO is temporary & holds importance only till the company or organization is in the stage of undergoing digital transformation. But in the case of B2B I think that the digital transition stage is anything but temporary. This is because of the fact that presently all that digital technology is being applied to in B2B companies is restricted to optimizing back-office workflows, planning of resources & modernization of the IT infrastructure. Although digital technology has touched the core B2B processes such as data enhancement, marketing & sales strategies, improving customer experience etc. but the there is a huge room for further development. Digital technology to improve data appending, verification & lead enrichment can actually help develop smarter insight-driven marketing & sales strategies. Enhancing the customer experience by conducting online campaigns supported more by innovative digital technology can not only accelerate progress but can also add a personalized touch to these campaigns based on customer insights & data. So let’s explore some of the ways in which a CDO can transform the growth of a B2B organization.

Integrating digital processes at the strategic level

Creation of engaging customer experiences online & offline

Utilization of data to transform the marketing efforts & the sales pipeline

End to End Synchronization of processes to enhance Insights & Decision Making

Striking a perfect balance between Innovation & Execution of Digital Processes

Overcome Organizational challenges to Improve Reach & Effectiveness of Digital Initiatives.

All these tasks depend on the ever changing digital technology & processes, hence the need for a CDO will exist as long as the process of digital innovation continues. With the rise of the CDO, not only will B2B & B2C organizations employing them benefit, there will also be other companies involved in the provision of digital technology equipment & software, data solution providers etc. that will also gain as they acquire a prospective customer. Such companies can most definitely leverage from a well segmented & comprehensive Chief Digital Officer Contact List to empower their marketing data & boost sales. Hence, the emergence, rise & evolution of the CDO has added to business of all sizes & forms & will continue to enhance growth in these organizations by incorporation of innovative digital technology so as to keep them in pace with the growing competitive business landscape.



