Governments should use tax policy to increase the price of sugary drinks like sodas, sport drinks and even 100 per cent fruit juices as a way to fight obesity, diabetes and tooth decay, the World Health Organisation says.

Key points: 20 per cent price increase could reduce consumption of sweet drinks by same proportion, WHO says

20 per cent price increase could reduce consumption of sweet drinks by same proportion, WHO says "Enough evidence" now to encourage countries to implement sugar tax

"Enough evidence" now to encourage countries to implement sugar tax Obesity more than doubled worldwide between 1980 and 2014

A 20 per cent price increase could reduce consumption of sweet drinks by the same proportion, the WHO said in Fiscal Policies for Diet and Prevention of Noncommunicable Diseases, a report issued on World Obesity Day.

Drinking fewer calorific sweet drinks is the best way to curb excessive weight and prevent chronic diseases such as diabetes, although fat and salt in processed foods are also at fault, WHO officials said.

In the 36-page report, the WHO also cited "strong evidence" that subsidies to reduce prices for fresh fruits and vegetables can help improve diets.

"We are now in a place where we can say there is enough evidence to move on this and we encourage countries to implement effective tax on sugar-sweetened beverages to prevent obesity," Temo Waqanivalu, of WHO's department of Noncommunicable Diseases and Health Promotion, told a briefing.

Obesity more than doubled worldwide between 1980 and 2014, with 11 per cent of men and 15 per cent of women classified as obese — more than 500 million people, the report said.

Former New York mayor Michael Bloomberg is a WHO ambassador for noncommunicable diseases.

"Smart policies can help to turn the tides on this deadly epidemic, especially those aimed at reducing consumption of sugary drinks, which is fuelling obesity rates," he said in a statement.

An estimated 42 million children under the age of five were overweight or obese in 2015, according to Francesco Branca, director of WHO's nutrition and health department.

This is an increase of about 11 million over 15 years.

The United States has the most obesity per capita, but China has similar absolute numbers, Dr Branca said, voicing fears the epidemic could spread to sub-Saharan Africa.

Beverage association disappointed by 'discriminatory taxation'

The WHO said there was increasing evidence taxes and subsidies influence purchasing behaviour and could be used to curb consumption of sweet drinks.

"This is [a] tax on sugary drinks which is really by definition all types of beverages containing free sugars and this includes soft drinks, fruit drinks, sachet mixes, cordials, energy and sports drinks, flavoured milks, breakfast drinks, even 100 per cent fruit juices," Dr Waqanivalu said.

The International Council of Beverages Associations, which represents Coke and Pepsi, said in a statement it was disappointed the "discriminatory taxation solely of certain beverages" was being proposed as a solution to the "very real and complex challenge of obesity".

In Mexico, a tax rise in 2014 led to a 10 per cent price hike and a 6 per cent drop in purchases by year-end, the report said.

WHO guidelines say people needed to roughly halve the amount of sugar they consume to lower risks of obesity and tooth decay.

That means sugar making up less than 10 per cent of their daily energy intake — about 50 grams or 12 teaspoons of sugar for adults — but 5 per cent is even better, it said.

AP/Reuters