BLACKPINK has broken another record with “Kill This Love”!

The music video for “Kill This Love” reached 50 million views on April 6 at 12:08 a.m. KST. This is only hours 24 hours and 8 minutes after its release on April 5 at midnight KST!

The previous fastest K-pop girl group music video to reach 50 million views on YouTube was BLACKPINK’s “DDU-DU DDU-DU,” which hit the milestone in two days, two hours, and 26 minutes.

Celebrate by watching “Kill This Love” again below!