London fire: Oxford Street souvenir shop damaged in blaze Published duration 7 March

image copyright London Fire Brigade image caption About 70 firefighters have been tackling the blaze

Dozens of firefighters spent hours tackling a fire at a souvenir shop in central London.

The blaze was first reported at 21:38 GMT on the corner of Gilbert Street on Friday night - leading to the closure of part of Oxford Street.

About 70 firefighters and 10 fire engines from the surrounding area brought the fire under control by 02:14, the London Fire Brigade said.

There are no injuries and the cause of the fire is being investigated.

Plumes of smoke could be seen coming from the building in footage posted online.

image copyright PA Media image caption Crews from several London stations attended

People in the area were advised to seek alternative routes as Oxford Street was closed in both directions between Marble Arch and Oxford Circus.

Fire crews from Soho, Lambeth, Kensington, Chelsea, Kentish Town and Euston attended the scene.