CLEVELAND — The 2016 presidential campaigns are likely to adopt a “Jesse Helms” strategy, longtime strategist Ed Goeas told the Oklahoma delegation to the Republican National Convention on Tuesday morning.

Goeas explained it this way: “You may dislike me, but I’m going to make you dislike my opponent more.”

Driving that, he said, is the unprecedented unpopularity of both apparent nominees — Republican Donald Trump and Democrat Hillary Clinton.

Both have unfavorable ratings approaching 60 percent, something Goeas said he has not seen in 40 years of campaign work.

An Oklahoma native, Goeas has worked with many campaigns nationally, primarily in polling.

Members of Oklahoma’s delegation gave generally good reviews to Monday night’s session but were perplexed by the way it ended.