BCash supporters claim that BCash is Bitcoin, which it clearly isn’t. BCash is a fork of Bitcoin and the Bitcoin network of nodes and miners, exchanges and merchants and the rest of the ecosystem has continued intact. Clearly BCash is not Bitcoin, but would like to be. There is a not-so-subtle campaign underway to achieve that goal:

Rebrand Bitcoin to Bitcoin Core Reframe context: Bitcoin Core and Bitcoin Cash are equally entitled to be Bitcoin Bitcoin Cash is Bitcoin

BCash supporters are using a simple talking point to achieve #1:

Never refer to “Bitcoin,” always use “Bitcoin Core” and “Bitcoin Cash”

They are attempting to use Proof by Assertion to eventually cause even non-Bcash supporters to refer to Bitcoin as Bitcoin Core through sheer repetition. We have seen some success recently with some mentions on YouTube and Twitter from Bitcoin supporters using the term.

Once they have achieved a level of success in rebranding Bitcoin, or even just confusing participants enough, they can reframe the discussion from:

“Bitcoin Cash should be Bitcoin”

to

“Bitcoin Cash and Bitcoin Core are equals”

This frame implies that either of the two have equal right to be Bitcoin. Before this reframing, you have a clear incumbent and a challenger. The challenger would bear the burden to prove their right to unseat the incumbent. Once you reframe the discussion, however, you create a new playing field:

“Either Bitcoin Cash or Bitcoin Core is Bitcoin”

Now the reframed context allows making any arguments about White Paper interpretations, what Satoshi’s intentions were, what the behavior of the early system was, etc. But without reframing the discussion, these points are all moot. There is clearly a running Bitcoin network and it is clearly not BCash.

While what we call Bitcoin may seem like a small semantics point, we must not allow it to be rebranded. Do not fall into the trap of referring to Bitcoin as Bitcoin Core, you are playing into the hand of BCash supporters when you do.

Bitcoin is not Bitcoin Core. Bitcoin Cash is not Bitcoin.