The advertisement contains stunning footage of iconic temples in Tamil Nadu like Darasuram, Brihadeeswara and Kailasanathar.

The advertisement goes, “Travel around our land, where even stones speak of poetry” as one can see a boy caressing the ancient temple stones and women making flower garlands used in pujas.

Temples, Kanchi silk and relics of the Tamil-Hindu culture featured prominently in the advertisement which led many to hail Titan for its effort.

While a sizeable section of social media was praising Titan, a swarm of Dravidian activists descended and began slamming the watchmaker for passing off “Brahminical traditions as Tamil culture”.