Uber is increasing the price of UberPool in London during quieter times and stop running shared rides from certain locations as part of its latest range of changes for drivers.

From today, the ride-hailing app will no longer offer shared UberPool journeys from Heathrow Airport and Londoners requesting the service in zones three or four will only be able to travel in the direction of the city centre.

As part of the changes, the price of the service will increase during off-peak times when rides are less likely to be shared. Between 4am and 8pm on weekdays the cost of an UberPool will be 10 per cent more, amounting to a 15 per cent discount on the standard fare.

"This will bring your earnings on unmatched UberPool trips into line with similar trips on Uber during these hours," Uber said in a message to drivers. "All this has been designed to ensure that UberPool is fairer and more profitable for you."