You may be unaccustomed to the smell at first (a bit fishy), but in fact it’s a testament to the high quality of the product and proof that it’s not mixed with other vegetable oils. Flaxseed oil is produced by cold pressing flax seeds (the temperature doesn't exceed 40-50 ° C). All nutrients - vitamins, phospholipids, unsaturated fatty acids - remain during this process. It should be noted that flaxseed oil is easily oxidized, so it should be protected from exposure to sunlight and air. Keep flaxseed oil in a dark bottle, and after opening - at 4 ± 2° C, in a tightly closed container.