Last year they sold Nothing for $5 a pop. They ended up raising over $70,000 from people who either didn't believe they'd get nothing, or figured $5 was an acceptable price to pay to be in on the joke. CAH ended up giving the money to their employees as bonuses. The best Black Friday, however, was when the company sold bullshit in 2013 for $6. Purchasers received exactly what was advertised, bovine excrement in a box. Were there new cards hidden inside the box? No. It was just bullshit. People wanted their money back after that one. They didn't get it.