Brand emersion creates better visual connections

A trip to Ottawa with NHL's creative director, Paul Conway, revealed what Google could not... that the Peace Tower was much more than a tourist spectacle -- it actually provided a visual reference point from all over the city. The Rideau Canal also proved to be such an integral part of life in the city that daily ice depth measurements are reported for specific sites all along the canal on morning radio throughout the winter season. Searchlights in the night sky near the canal also shed valuable inspiration that would influence the theme art package, getting extensive use in the branding program.