MoviePass, which is owned by Helios & Matheson Analytics Inc. HMNY, -16.66% , said Tuesday it was launching a new "uncapped" subscription plan for $9.95 a month for a 12-month subscription, for a limited time. The monthly plan for MoviePass Uncapped is $14.95, for a limited time. The standard price will rise to $19.95 a month when the limited-time offers expire. MoviePass Uncapped includes no cap on the number of 2D movies in MoviePass's theater network, which has more than 30,000 screens in the U.S., a "large" selection of blockbusters and independent films and the ability to reserve tickets three hours before showtime. "We are - and have been - listening to our subscribers every day, and we understand that an uncapped subscription plan at the $9.95 price point is the most appealing option to our subscribers," said Helios & Matheson Chief Executive Ted Farnsworth. "While we've had to modify our service a number of times in order to continue delivering a movie-going experience to our subscribers, with this new offering we are doing everything we can to bring people a version of the service that originally won their hearts." H&M shares gained 1.1% in morning trade. They have lost virtually all their value over the past 12 months, while the Russell 2000 RUT, -3.04% has slipped 0.5% and the S&P 500 SPX, -2.37% has gained 4.8%.