Secret #5: You know the tools you need to take care of customers 3Gloco Follow Nov 12, 2018 · 3 min read

There are many ways to get new customers, but the tools we use for that purpose are specific. Some are more, and some are less effective. To summarize things quickly, communication and the tools we use to access customers are divided into classical advertising, digital advertising and direct communication (with ‘potential’ customers whom you have already established a connection).

Članek je na voljo tudi v slovenščini TUKAJ.

Advertising

Today, in the era of modern digital tools, there are many ways in which you can present your offer to customers. Prices can also vary, from a few cents to a customer, to several tens, hundreds or even thousands of euros. It all depends on what kind of effect you want, and how much you are willing to pay for it.

The most favorable form is advertising on social networks like Facebook, Instagram, etc. — even more effective marketing campaigns can be done simultaneously on one user interface, for both of them. By setting up appropriate indicators, you will be able to capture those customers that you want — based on age group, location, gender, interest, and the alike.

Get to know the environment where your customers are

It’s true that you need to know the channels well, the ways to those customers who will actually buy from you. Perhaps your customers are not on Facebook. Do you know where they are? Find out! You have to approach the environment where your customers are located. In most industries, customers do not come to you anymore. You have to first get to them so they get to know you — to give you the first opportunity. Do not waste it unnecessarily!

Communicate with your customers, indirectly!

This does not mean that you need to visit the customer at their home. You do not even have to call them (though sometimes this is also necessary), but contact them in the third most personal way — send them an email. Present your offer, tell them the story of your business, and play on their emotions, or needs, to make them feel why it’s important to keep in touch with you and decide to purchase.

It is time to change and upgrade your communication tools

If you’re still among those who send traditional emails to a customer, you’re pretty much obsolete. But that’s ok, you can quickly get yourself back into the modern world of communication. There are a number of tools that enable you to automate your email delivery system, where (you will not believe this), you will be able to tell exactly when your customer opened your message and the links they clicked on. This is just the beginning. But about all that these tools can bring you, some other time.

Get to know your customers and create a need

As we have already hinted, you will be able to sell your product or service more easily and effectively, insofar as you solve a problem of an individual or a society with it. This means that you need to get to know your customers so you will be able to present them with the benefits that they are actually interested in. Listen to them, read about them as well as monitor, analyze and segment your customers. Not everyone is interested in the same thing, so do not send them all the same message. Above all, create a story!

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