Keep the overheads low. "It’s much more cost-effective for me to have premises outside London, both in terms of rent and staffing costs. Many of my own clients are in London, and I have a London team, but we can do most of the corporate wrapping at the studio. At this time of year I’m commuting pretty much non-stop, to stay on top of things – but that’s one person commuting, not the 15 on my team."