Most people have heard of the ceremonial “First Pitch” in the MLB. Generally it is somebody with great importance, or a Celebrity. In this case, Danny DeVito is not only a great actor, but a great celebrity as a whole and also one of the greatest memes of the decade. There is no doubt that Danny DeVito would be up to throwing a first pitch for an MLB exhibition game. I know many are thinking, “What point does this have? Why is this beneficial?” This will not only bring in viewership to the Sports Channels, but also may cause an increase in sales. Once the general public realizes that an influencer such as Danny DeVito is pitching, that may leave the crowds to realize what other celebrities may pitch and the MLB will see increased turnouts with not only digital viewership but also ticket sales. It can also cause a spike in viewership of movies starring Danny DeVito, or Television Series starring him. This can generate more money for him which will no doubt reach charity one way or another. On top of that, it will generate publicity for Danny DeVito, and he will possibly be more willing to do more events of this nature, only further causing a rise in viewership and participation of all events he is active in.

The main point? Increase of Viewership for the MLB, More publicity for Danny DeVito, increased chances of more partnerships for Danny DeVito.