Big Win For Safety: Dole Will Start Putting Warnings On Its Pineapples To Discourage Customers From Running Back Into Burning Buildings To Save Them

If you’re ready for your daily dose of optimism, check out this story about a company that genuinely cares about its customers: Dole is going to start putting warnings on its pineapples to discourage people from running back into a burning building to save them.

Thank goodness! This is a simple solution that is going to save a lot of lives.

Dole announced earlier this week that starting in June, every Dole pineapple will be packaged with a sticker depicting a crossed-out drawing of fire and the phrase “It’s not worth it” to remind customers that they should never risk their lives in a crisis situation in order to save a Dole pineapple. “Thousands of people die senselessly every year trying to retrieve Dole pineapples from their burning homes after having escaped safely themselves, and we’re hoping that including a warning on our product will reduce this number dramatically,” said Dole spokesperson Nancy Wallbeck. “Pineapples may be a healthy and delicious snack, but they will never be as valuable as your own life or that of a member of your family, and that includes Dole pineapple juice and Dole pineapple parfait cups.”

Wow. It’s great to hear that Dole is thinking about safety just as much as it’s thinking about taste.

This announcement should have all other companies looking up to Dole as a huge role model for public safety and corporate responsibility. Just because a pineapple has reached perfect ripeness, or because it kind of looks like a little pointy guy with green hair, doesn’t mean it’s worth the ultimate sacrifice—and this new warning sticker will ensure that people realize that. Thanks for looking out for us, Dole!