Article content

Remember the military recruiting campaign “Fight with the Canadian Forces.” Lots of firepower. Lots of action.

Forget all that.

We apologize, but this video has failed to load.

tap here to see other videos from our team. Try refreshing your browser, or New – and bland - military recruiting campaign focused on offering millennials a job Back to video

The Canadian Forces will launch on June 23 its “Dare to be Extraordinary” recruiting campaign.

The campaign is designed to appeal to millennials to make them aware of the 100 or so jobs available in today’s military.

The new recruiting ads seem pretty bland. The action is mostly gone. The firepower is gone. The ads are something you would expect from a college trying to promote how one of its programs will land you a job once you graduate. “Training that will serve you everywhere,” the ad states.

Such as being trained as a cook (screen grab from the new recruiting video below):

The campaign might work to bring in the millennials the Canadian Forces desires.

More from the Canadian military’s news release:

“Each scene begins with a close up of an individual and pulls back to reveal that it is a military member working in an extraordinary setting – for example, a medical technician providing essential health care in a portable clinic, a specialist working on a satellite in a remote location or a helicopter pilot executing a precision landing just in time to save a life.

The ad not only speaks directly to millennials, but also provides them with a sense of the many advantages of life in the military – paid education, travel, humanitarian assistance – and inspires them to find out more.”

Here is a link to one of the ads:

https://youtu.be/myPQmTr3L5A