With the face of veganism changing, so, too, is the notion that it's an exclusive club for the holier than thou. Even if your decision is about having better skin or clearer arteries, the impact on the Earth and its animals is the same. "People are not as strict or as judgmental about veganism as they used to be," Jacoby says. "That makes it feel much more inclusive, and we're not scaring off people. We're inviting everyone in."