(June 13, 2017) — Calling all real-life Warriors of Light! Square Enix® is joining forces with the American Red Cross to launch the Stormblood™ blood drive during the Electronic Entertainment Expo taking place June 13 to 15.In conjunction with the debut of Square Enix’s second expansion of FINAL FANTASY® XIV ONLINE, donors will have the opportunity to donate blood in the newly-themed FINAL FANTASY XIV: Stormblood bloodmobile. Additional blood drive opportunities will be available after E3 as the Stormblood bloodmobile visits several college campuses throughout Southern California.The Red Cross urges those who have never given blood before – as well as those who haven’t given recently – to make an appointment to give blood now and help sustain a sufficient community blood supply this summer."Whether it's in a game or in real life, everyone needs a helping hand. That's why we've joined forces with the Red Cross and their important mission to help save lives," said Morten Haugaard, marketing director, MMO, Square Enix. "The FINAL FANTASY XIV: Stormblood blood drive will visit college campuses throughout Southern California to spotlight their vital work."

Stormblood Blood Drive

Tuesday, June 13, 11 a.m. to 5 p.m.

Wednesday, June 14, 10 a.m. to 5 p.m.

Thursday, June 15, 10:30 a.m. to 4:30 p.m.

Los Angeles Convention Center at 1201 S. Figueroa St.



As a thank you, those who come to give blood at E3 will receive a free commemorative T-shirt, while supplies last. The Red Cross urges eligible donors with all blood types to make an appointment to help ensure lifesaving blood is available for cancer patients, accident victims and others in need. Blood donation appointments can be scheduled through the



How to Donate Blood

A blood donor card or driver’s license or two other forms of identification are required at check-in. Individuals who are 17 years of age in most states (16 with parental consent where allowed by state law), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.



Blood donors also can save time by using RapidPass to complete their pre-donation reading and health history questionnaire online, on the day of their donation, prior to arriving at the blood drive. To get started and learn more, visit



About the American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit



About FINAL FANTASY

Since the release of FINAL FANTASY in 1987, this unique RPG series continues to showcase the spectacular visuals, highly imaginative worlds and rich stories leading the industry and earning the highest accolades from users around the world. Titles of the series have so far achieved a cumulative shipment of over 130 million units worldwide.



About Square Enix, Inc.

Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content throughout the Americas as part of the Square Enix group of companies. Square Enix, Inc. is affiliated with a global network of leading development studios such as IO Interactive™, Crystal Dynamics® and Eidos Montréal. The Square Enix group of companies boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 130 million units worldwide; DRAGON QUEST®, which has sold over 70 million units worldwide; TOMB RAIDER®, which has sold over 58 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly owned subsidiary of Square Enix Holdings Co., Ltd.



FINAL FANTASY XIV © 2010-2017 SQUARE ENIX CO., LTD. All rights reserved.

STORMBLOOD, the FINAL FANTASY XIV: STORMBLOOD logo, CRYSTAL DYNAMICS, DRAGON QUEST, EIDOS, FINAL FANTASY, IO INTERACTIVE, SPACE INVADERS, SQUARE ENIX, the SQUARE ENIX logo, TAITO, and TOMB RAIDER are registered trademarks or trademarks of the Square Enix group of companies. All other trademarks are properties of their respective owners.

As a thank you, those who come to give blood at E3 will receive a free commemorative T-shirt, while supplies last. The Red Cross urges eligible donors with all blood types to make an appointment to help ensure lifesaving blood is available for cancer patients, accident victims and others in need. Blood donation appointments can be scheduled through the Red Cross Blood Donor App , online at redcrossblood.org or by calling 1-800-RED CROSS (1-800-733-2767).A blood donor card or driver’s license or two other forms of identification are required at check-in. Individuals who are 17 years of age in most states (16 with parental consent where allowed by state law), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.Blood donors also can save time by using RapidPass to complete their pre-donation reading and health history questionnaire online, on the day of their donation, prior to arriving at the blood drive. To get started and learn more, visit redcrossblood.org/RapidPass and follow the instructions on the site.The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org , or visit us on Twitter at @RedCross Since the release of FINAL FANTASY in 1987, this unique RPG series continues to showcase the spectacular visuals, highly imaginative worlds and rich stories leading the industry and earning the highest accolades from users around the world. Titles of the series have so far achieved a cumulative shipment of over 130 million units worldwide.Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content throughout the Americas as part of the Square Enix group of companies. Square Enix, Inc. is affiliated with a global network of leading development studios such as IO Interactive™, Crystal Dynamics® and Eidos Montréal. The Square Enix group of companies boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 130 million units worldwide; DRAGON QUEST®, which has sold over 70 million units worldwide; TOMB RAIDER®, which has sold over 58 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly owned subsidiary of Square Enix Holdings Co., Ltd.

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