Here’s a great NEW series of labels for New Belgium Fat Tire. The series is called True Fat Tire Story By… and it features the stories of real New Belgium drinkers and how they enjoy their Fat Tire Cruiser bicycle. Today we have Justin, James, Cindy, Jeremy, Jack, George, Gretchen, Isebel, Caitlin, Erik, Greg, Elizabeth, Damien, Everett & Fred. These 12oa bottles will also carry a variety of specialty backers for Tour de Fat & Clips of Faith on each bottle

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