Lagardère Sports has announced that a deal has been struck with another esports organisation, this time in the form of H2K.

Following the sports marketing agency’s market entry it has signed a number of high profile deals and this follows similar partnerships with the likes of SK Gaming, Splyce, Team ROCCATT and Unicorns of Love. The agency has been behind sponsorships such as Gerolsteiner and Trust Gaming for Unicorns.

Lagardère Sports’ role in the partnership will again be to help H2K acquire new sponsors and expand and optimise the team’s marketing opportunities. The agency will also be responsible for ‘creative activation promotions and secure thematic partnerships for the organisation’.

H2K is one of the leading League of Legends teams, making it to the playoffs of the final four splits two years in a row. “We are delighted to team up with Lagardère Sports, one of the leading international sports marketing agencies,” stated Richard Lippe, Co-Chairman of H2K.

“Both companies share the same core values with a focus on the emotional well-being and growth of the players. H2K management believes that Lagardère Sports will be instrumental in helping H2K achieve its objective of becoming one of the leading esports franchises with the ability to influence important decisions both inside and outside the esports world. H2K is confident that, working together, Lagardère Sports will also help assure that H2K will provide quality services that exceed the needs and expectations of our sponsors and other partners”, concluded Lippe.

Moritz Altmann, Senior Director of eSports at Lagardère Sports Germany commented: “We are pleased to gain a strong partner like H2K, who is known to stand up for its conviction. We are convinced that we can bring the team to a new level with our years of expertise in ‘traditional’ sports marketing and the experience we have gained so far in the field of esports. We will certainly be able to point out new marketing potential for H2K.”

Esports Insider says: Since its entry into the world of esports the global sports marketing agency Lagardère Sports has flexed its muscles and this is yet another partnership with a big organisation. H2K are sure to benefit from Lagardère Sports’ connections and we’ll doubtless have news of sponsorships in the near future.