Show business may be Apple’s latest big experiment — but it is not the company’s top priority.

How can you tell? By comparing the amount Apple has spent in recent months to advertise Apple TV Plus with how much it has allocated to getting the word out on the latest iPhone.

In October, Apple spent $19.9 million on television commercials for Apple TV Plus, the streaming service that went live Friday with a slate of shows featuring Reese Witherspoon, Jason Momoa and Oprah Winfrey. That same month, according to the measurement company iSpot.TV, Apple spent $38.6 million on television ads to market the iPhone.

The same disparity was evident in September, when Apple spent $14.9 million on commercials promoting Apple TV Plus and $28.6 million on television ads for the iPhone, according to iSpot.TV.

Apple applied the same spending strategy to the online push. In October, there were 139 unique digital ads for Apple TV Plus, which cost the company less than $1.7 million, while iPhones were featured in 245 separate ads, which cost an estimated $2.3 million, according to the advertising analytics platform Pathmatics. In September, there was an exception. Digital ads for Apple TV Plus that month cost Apple an estimated $3.8 million, compared with $2.4 million for iPhone ads.