‘Animal Practice’ Second Fall 2012 Show to be Cancelled

“Animal Practice” became the second show of the 2012 fall season to be cancelled due to poor ratings. But its social media ratings weren’t much better as its performance on Facebook was also near the bottom of new TV shows.

NBC pulled the plug on the new comedy as ratings continued to drop after the show premiered. Last week the show had 3.8 million viewers, down from its premiere week number of 5.1 million viewers. It also earned a 1.0 rating in the 18-49 demographic,putting it 0.3 behind “Arrow” on the CW.

Looking at the show’s performance using Ocean Media’s Facebook Data Visualization, the show started off the season in the middle of the pack, benefiting from a sneak preview during the 2012 London Olympics. However, once the new season started, it was quickly passed by the competition and the number of people talking about the show dropped by almost 70% from the season’s opening.

However, unlike the “Made in Jersey”—the first show to be cancelled this season—“Animal Practice” wasn’t at the bottom of the list when it comes to social media. Other shows such as “Partners” and “The Neighbors” had smaller Facebook audiences and are struggling to pull better ratings. One show that has not performed well on social media, but is doing very well on television is the CBS drama “Elementary”.

Which show do you think will be the next to be cancelled? Will a popular Facebook show such as “Last Resort” get the hook, or will it be another poor performer both on social media and in the ratings?

By Bryan Howland