Bollywood actor Uday Chopra jumped into the fairness debate on Friday when he took to Twitter to express his opinion.

"What is this nonsense with fairness creams. If fairness creams are racist then so is hair color. It’s a personal choice! #NotRacist," he wrote as a response to Abhay Deol's series of Facebook posts wherein he lashed out at racism in India and Bollywood's obsession with fair skin.

What is this nonsense with fairness creams. If fairness creams are racist then so is hair color. It’s a personal choice! #NotRacist — Uday Chopra (@udaychopra) April 14, 2017

He explained to his followers that when one uses a fairness cream, it's not a "race issue, it’s a self esteem issue."

On fairness creams. If you need to use it, do it. It’s not a race issue, it’s a self esteem issue. Don’t do it if you think you are fine! — Uday Chopra (@udaychopra) April 14, 2017

He also conducted a Q&A session on Facebook where some users agreed to his ideology and others mocked him for it. Soon, his tweet attracted users from all walks of life and Twitterati had a field day mocking the actor for his confusing tweets.

Many of them questioned his definition of racism and took jibes at his comparison of fairness cream and hair colour.

@udaychopra Mr. Chopra fairness creams say people who have white skin are only beautiful or handsom. So is it not racist ?? — Sunil Singh (@s200sunil) April 14, 2017

@udaychopra Oh yeah, show me one ad that promotes skin darkening products — dhara (@Winkerbell_) April 14, 2017

@Winkerbell_ @udaychopra But you're the Dumbest if you think Cream lagane se racist ban jaate — Shikhar Chaman (@DhawanOfficial) April 14, 2017

@udaychopra Of course wanting to look fair is a choice & that's not the problem. Problem is fairness cream advert reinforcing that fair is better + — Neelendra Nath (@Ithrahim) April 14, 2017

@udaychopra Hair colour brands don't say red hair is better than black/brown - fairness cream try to set beauty standards, hair colours don't. — Neelendra Nath (@Ithrahim) April 14, 2017

@udaychopra You clearly missed the point what @AbhayDeol had to convey. — Vishal Maheshwari (@breezingwinds) April 14, 2017

@udaychopra @babumoshaaye There is no nonsense with fairness creams. It's about the 'portrayal' in the advertisements. Can't deny their effect on mindset at large — Saurabh Mishra (@SaurabhM16) April 14, 2017

The actor, who raked up a debate on Twitter, signed off by saying that no matter how much people hate him, he'll continue to say what he feels. "The thing people need to understand about me, is that I don’t mind if you hate me, I’m used to it. I’ll still say what I think," he wrote.

The thing people need to understand about me, is that I don’t mind if you hate me, I’m used to it. I’ll still say what I think. — Uday Chopra (@udaychopra) April 14, 2017

Abhay Deol, on Wednesday, chose campaigns that featured celebrities and endorsed fairness creams and other such products. He ribbed the likes of Shah Rukh Khan, Sonam Kapoor, Deepika Padukone, Shahid Kapoor and John Abraham for promoting the idea that a particular skin shade is better than the rest.