HYDERABAD: Funding in the healthcare startup segment in Hyderabad is expected to touch a staggering $4 million this year, from $2 million in 2016. From ambulance aggregators and online fitness training platforms to platforms that offer personalised medical tourism packages , there are a number of practise areas that city-based startups are working on today .Across the country, the funding pumped into this sector is expected to jump from $89 million in 2016, to $275 million by the end of this year, according to startup research platform Tracxn.Startup founders in the city pointed out how the `business-minded' sentiment that most patients associate with hospitals and other physical medical care centres has spurred the growth of healthcare startups “While doctors continue to be very service-oriented, patients consider hospitals to be profit-minded. This is why patients are increasingly tur ning to startups that offer more transparent tele-medicine services and online doctor-patient chat forums . Another issue is the patient's inability to get a second opinion from doctors, mostly in cases of tertiary care. Mobility of patients is an issue and they are unable to travel to different cities to get a better opinion and hence rely on online consultation forums. This is why we decided to venture into the tertiary care space,“ said Shashank Shrivastava, founder of OxaHealth, an online platform for personalized medical tourism package.Patients need to provide details about their treatment and answer few questions, and based on this the compa ny prepares a customized medical tourism package.City-based investors, however, say how there is an added emphasis on the `innovative' nature of the product, when it comes to receiving funding.“Most startups working in the healthcare space are seen offering online discovery and listing platforms. However, the growth, in terms of innovation is stagnant in the healthcare startup market due to which most products are only able to sustain in the market. Areas that interest investors are have to do with cutting-edge technology,“ said Sanjay Enishetty, MD of Hyderabad-based investor group 50K Ventures.