Twitch is more than just for gamers.

Although Amazon.com Inc.'s (AMZN) - Get Report live-streaming platform began in 2011 as a space for people to broadcast video live streams, as its audience has grown, Twitch has expanded its categories to incorporate content ranging from cooking shows to vlogs (video blogs) to political party conventions based on feedback from its community members. Last week, Twitch updated its mobile app based on requests from its users.

"What our community wants, we listen to them," Chase, a Twitch spokesman who only goes by one name, told TheStreet on Friday. "That continues to be the direction of the brand. We're customer-centric. If our broadcasters are successful, then we're successful."

Twitch, however, remains the most popular streaming website in gaming based on viewership, though Facebook Inc. (FB) - Get Report , Alphabet Inc.'s YouTube (GOOGL) - Get Report and Twitter Inc. (TWTR) - Get Report are gaining ground. More than two million people broadcast on the site every month, and it has 9.7 million daily users who watch an average of nearly two hours of content per day. A majority of the content centers around video gaming.

Twitch spun off from Justin.tv, a self-broadcasting streaming platform with a variety of content from weddings to cat cams, Chase said. Although Twitch is now extending beyond its gaming content, Chase said it's the users that are influencing the platform's direction.

"Emerging content is always going to be a big part, but gaming will always be at core of the brand," Chase said. "That direction is influenced from our community. Anybody can create a platform, but that's what we had with Justin.tv. We want to let the community guide us."

In 2014, the e-commerce giant acquired Twitch, which was founded in 2011, for $970 million in cash. At that time, it had 55 million monthly viewers, had 1 million broadcasters and was the fourth most-visited website behind Netflix Inc. (NFLX) - Get Report , Google Inc. (GOOGL) - Get Report and Apple Inc. (AAPL) - Get Report .

Here are 13 reasons why Twitch is leading in video game streaming.

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