Bob Ross is certainly up there among the stranger celebrities of all-time. A painter and television host, he wasn’t particularly dynamic at either, but that was his charm. His approach was gentle and calming, and he had an uncanny ability to draw people in with his curly mane and humorous characterizations of his painting subjects. Ross passed away in 1995, but with the help of the internet, his prominence is likely greater than ever. During his life, he apparently built his empire teaching classes and selling painting supplies, but more recently, demand has grown for more far-out Bob Ross items like a Bob Ross: Art of Chill board game and a Bob Ross Chia Pet. Well, here’s another product to toss on the list: A few weeks ago, the retailer FYE quietly released Bob Ross: The Joy of Cereal.

Image zoom Courtesy of FYE

Billed as an FYE exclusive, this Bob Ross cereal will set you back more than most name-brand breakfasts: $9.99 for an 11.5-ounce box (which is shown as a price cut from $12.99). The cereal itself is basically a Lucky Charms knock off: toasted oat pieces and a variety of different color marshmallow shapes. There are seven in all: happy little trees, happy little accidents, almighty mountains, guiding stars, rainbow hearts, charming little cabins, and lovely little bushes. “Just eat, relax & watch it happen!” the front of the box proclaims… a very odd slogan for a cereal indeed. (Sounds more fitting for a box of magic mushrooms.)

Image zoom Courtesy of FYE

Meanwhile, like any good cereal box, it includes activities to help while away your breakfast: In this case, the back features a cutout “positivity paint palate” with quotes from Ross “for motivation, positivity and a great way to start your first painting. You can do it!” Only 150 calories per one cup serving and 60 percent of your daily iron!

Image zoom Courtesy of FYE