#2 The Button Matters. A Lot.

The Call To Action button is the last step between a customer who doesn't spend more money and one who does. It can be tricky to balance simplicity and persuasion here.

DON'T use anything that doesn't immediately and automatically mean "yes, please add the product to my order now." If the customer has to consciously think about what it means, it's not clear enough

DO use words that suggest urgency or ownership. The standard "Add To Cart" is a good starting point, but you can usually improve by matching tone and context with your offer text. Consider phrases like "GET MINE NOW" or "YES!" or "I Deserve This".