There is a huge layer of fat in AAA studios of superfluous departments and middle managers that really get in they way of making great product and cost you speed and cost you more. They kill your innovation. Steve Jobs describes it perfectly here:





A huge area of waste is the marketing departments of AAA publishers. These departments get huge budgets, equal or exceeding the game dev budget. In many cases, they just exist to buy ads and fully spend their budget, without much thought to how to get the most eyeballs for the $

I interviewed many top AAA marketing execs for positions. They never saw twitch and youtube or streamers coming. I presented them with analytics showing (even back then) 10x the engagement for far less money. They refused to believe it. Stuck in old rut of buying banner ads.