A food company has defended its controversial new logo after customers complained about its phallic design reports Wales Online.

“The owner of the Dirty Bird brand, which visits festivals and events around Wales, says it is just a clever way of making the “d” and “b” of the company name look like a rooster,” reports the local news site.

Some customers have been left shocked by the logo.

Abigail Griffiths, 29, said: “I was queueing up with my two young sons when I looked at the logo and realised what it represents. It is not the sort of thing that should be on display around children.”

The food company also has giant posters telling customers to ‘Touch My Thigh’ and ‘Touch My Breast’.

Dirty Bird owner Neil Young denied the company tried to make the logo phallic.

Dirty Bird told Metro.co.uk: ‘The identity is based on the lowercase initials ‘d’ and ‘b’ of Dirty Bird. The loops forming the wings, then linked together at the top to form the shape of a rooster. To some, it could look phallic, but that wasn’t the intention when we started the design process.’

Those in any doubt should visit logo designer Mark James’ Tumblr page….