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And with that came a challenge any Winnipeg fan can get behind.

“We’re on pace to out-do the 2013 Grey Cup in Saskatchewan,” he said.

Never mind that Miller didn’t have any numbers handy. He wasn’t going to let some details get in the way of a good story (we have that in common).

Word of mouth was good enough for him.

“You have a rough idea of how they were doing,” Miller said of the rival Riders merch haul six years ago. “And you can tell because you’ve got suppliers that have provided this stuff before, (saying), ‘You’re what? You’re through how much already?’

“We are air-shipping merchandise in as quickly as we can. The response has been tremendous, on-line from across the country and then throughout Manitoba… at one point you were just opening boxes in the store.”

Miller did have a couple of numbers handy.

Those grey Grey Cup Champion T-shirts players were wearing in the locker-room after the win over Hamilton? Fans have scooped up more than 3,500. The ball caps, more than 3,000.

“Along with everything else,” Miller said.

All said and done, this will be no small potatoes when it comes to the bottom line of an organization that’s had its share of cash crunches over the years.

It turns out the Riders sold nearly $2 million in Grey Cup merch in 2013. Saskatchewan was hosting the game, as well as playing in it.

If the Bombers can match that, never mind beat it, they’ll add a significant line to a financial statement that last year showed a profit of just $2.6 million.