



Be remarkable How do you make a short film so amazing that you immediately need to share it with your friends? Here’s four tips from some of the best in the game on YouTube.

Casey Neistat’s film “The Dark Side of the iPhone 5S Lines” provides a glimpse into an often unseen side of our cultural obsession with technology. Its documentary style tells a complete story in six minutes, and its surprising climax leaves viewers with a powerful image that makes them want to click the share button.





Find your niche

The film “Portal: Survive! (Live-Action Short)” is a film based on the popular video game Portal, and it taps into the game’s sizeable fanbase for viewers. In the comments section fans of Portal quote their favorite lines, engage in passionate debate about the game, and ask for more Portal based films. Given that over 4 million copies of this game have been sold to date, this niche audience is quite large.









Relate to your audience

The short film “I Forgot My Phone” identifies a phenomenon in our society and handles it in a way that resonates with many viewers. When a film encapsulates something viewers feel from their own life experience, they want to share it and say something about it. What do you think people would write when posting this video to social media?



