The Los Angeles Rams didn’t have to try very hard to get their first win over their new rival. The new Chargers logo is absolutely hideous.

Here are some of the best reactions we’ve seen to the weird new branding that owner Dean Spanos announced.

SoCal logos, ranked:

1. Lakers

2. Dodgers

3. Rams (70s/80s)

4. Galaxy

5. Kings

6. Angels

7. Ducks

8. Rams (STL)

9. Clippers

10. Chargers — Rich Hammond (@Rich_Hammond) January 12, 2017

Based on the quality of their new logo, the Chargers literally decided to move to L.A. last night. — ProFootballTalk (@ProFootballTalk) January 12, 2017

Here’s a fantastic analysis from Kyle Koster (via The Big Lead):

“This more looks like a logo for a Dodgers-branded energy drink or chyron in an arcade baseball game that didn’t have licensing rights and wanted to be edgy.”

Koster wasn’t the only one to make a joke about how similar the logo was to the Dodgers.

"What should our new logo be?"

"How about the Dodgers' one, except ours will look like a sperm cell attacking a pair of pants? – @Chargers pic.twitter.com/Ys55dNmUgK — Greg Wyshynski (@wyshynski) January 12, 2017

The new Chargers logo is basically just the 1997 Nickelodeon version of the Dodgers' https://t.co/1Q5RiC0rQH pic.twitter.com/e3nrOaTYDe — Luke Kerr-Dineen (@LukeKerrDineen) January 12, 2017

The new Chargers logo is basically a TJ Maxx version of the Dodgers logo. — Jorge Arangure (@jorgearangure) January 12, 2017

Some took the approach of comparing it to an awkward superhero.

After all, the Chargers “fight song” is a disco track called the “San Diego Super Chargers” so this works.

Looks like the logo for a knock-off superhero. https://t.co/QrJTyEJP9C — Chris Burke (@ChrisBurke_SI) January 12, 2017

Meanwhile, folks at Sports Illustrated went for the Hollywood joke with a recent winner at the Golden Gloves.

Extra props to this one for the relatively appropriate pop culture reference.

The Chargers’ new logo is total Oscar-bait pic.twitter.com/KbwX4PG15o — SI Extra Mustard (@SI_ExtraMustard) January 12, 2017

The Chargers' new logo looks like the logo of a football team in a movie where there's a football game but the movie isn't about football. — Kyle Madson (@KyleAMadson) January 12, 2017

The best overall reaction we’ve seen, however, comes from Dan Rubenstein.

He didn’t exactly try to mask his feelings about the new logo.