Premier Campbell Newman says the upcoming state election is "not about who you like", but "who can best lead Queensland".

Borrowing from one of his party's most successful leaders, John Howard - who in 2007 told voters "love me or loath me, the Australian people know where I stand and what I believe in" - Mr Newman seemingly acknowledged his poor personal polling during a radio interview on Wednesday morning.

Premier Campbell Newman says the coming election should be a decision about who can best run the state - not a popularity contest. Credit:Glenn Hunt

Former Labor minister and Ashgrove MP Kate Jones has been selected to once again run against Mr Newman in the 2015 election.

While polling shows the LNP will most likely win the election rumoured to be just months away, Mr Newman's personal satisfaction levels have remained low.