The Fresh Market will open its first California store in Roseville Oct. 24, the company announced.

"We are excited to open our store in Roseville and to expand our reach into California," said Craig Carlock, the company's president and chief executive officer, in a news release. "We look forward to introducing The Fresh Market's concept of quality perishables, excellent customer service and a unique atmosphere to an expanded customer base, and we look forward to offering neighboring communities a rewarding new food shopping experience." Shoppers will get a sneak peek before the opening during a "Taste of the Market" preview event on Saturday, Oct. 6. From 10 a.m. to 3 p.m., The Fresh Market will hold a free event with food samples from local vendors, a sidewalk sale that will benefit the Northern California JDRF chapter, which focuses on type 1 diabetes research, and raffle prizes. Attendees can also get creative and paint tiles that will be displayed in the store and can decorate cupcakes and pick and decorate free pumpkins to take home.

During the grand opening, set for 9 a.m. Wednesday, Oct. 24, they'll hold chef demonstrations, food samples and drawings. Want to score some free goodies? The first 1,000 customers will get reusable shopping bags, a sample-sized bag of The Fresh Market's coffee and more prizes. Inside the Market

The Fresh Market takes over the former Borders bookstore location in Rocky Ridge Town Center, in a 23,800-square-foot space. Their market has an "old-world European market" feel and will house a bakery where they'll bake 30 fresh breads daily and 14 different types of pies, a meat counter, more than 200 imported and domestic cheeses and a produce department with a large organic selection. "Our customers enjoy shopping in an environment that appeals to all the senses," Carlock said in a release. "The smell of freshly brewed coffee and bread right out of the oven, the sound of classical music, soft lighting with antique décor in an intimate setting, and the ability to select and taste fresh, high-quality products all work together to create surroundings where customers are encouraged to experience the food."

Giving Back

The Fresh Market has hired approximately 90 people to open the new Roseville store, according to their news release.

And in addition to providing new jobs, they'll be partnering with the Placer County Food Bank, where they'll make regular food donations. The Fresh Market

Where: 2030 Douglas Blvd. in Roseville

"Taste of the Market": 10 a.m. to 3 p.m. Saturday, Oct. 6

Grand Opening: 9 a.m. Wednesday, Oct. 24