By IANS

NEW DELHI: Radio Mirchi pulled down its '#MatAaoIndia' campaign with an apology for putting up a creative ad asking foreigners to not visit India in the wake of the attack in Agra on a couple from Switzerland.

The Swiss couple was brutally assaulted in Uttar Pradesh's Fatehpur Sikri on October 22. They had arrived in India on September 30. The couple was beaten up by two adults and three minors who have been arrested and sent to a childcare centre in Shah Ganj.

The minors reportedly told the police that they were returning after playing cricket when they asked the Swiss couple for a selfie but pelted them with stones when they refused.

Following the incident, the radio channel came out with the campaign. The ad was reportedly promoted on Twitter by Akash Banerjee, the radio station's vice president. The ad mocks the ‘Incredible India’ slogan, and ends with the disclaimer, “Coming to India will be injurious to your health.”

However, many people slammed the radio channel using the hashtag #MatSunoMirchi which has been trending on Twitter.

Dear @RadioMirchi , please leave India along with your RJs and office equipments and then #MatAaoIndia.

— Vibhu Jaitley (@vibhujaitley) October 27, 2017

The channel posted the apology on Twitter on Friday.

The post read: "Radio Mirchi apologises for the creative it ran about the tourist incident. Our intention was not to hurt the sentiments of people. We are deeply sorry. We have removed the creative".

(With Online Desk inputs)