Weird ads for a product called “Obay” have been popping up all over Accordion City for the past week:





It’s obvious that the product doesn’t actually exist and that it’s some sort of viral marketing campaign. As for what the campaign is meant to promote, most people with whom I’ve spoken to about the ads think that it’s some kind of jab at parents who are following the disturbing trend of medicating their teenage kids out of normal teenage behaviour and into Stepford adolescence.

One person on the TorCamp mailing list wrote that a colleague doing consulting work for a nearby college says that it’s an ad campaign for Ontario colleges.

I suppose we’ll find out soon enough.





Have you seen these ads?