Scranton Enterprise push hard in fight for Camp Nou naming rights LaLiga Santander - FC Barcelona Company are linked to Grifols

The Barcelona board of directors are working around the clock to finalise the naming rights deal for the Camp Nou and now Scranton Enterprise appear to be leading the race.

The Dutch company are closely associated with Catalan pharmaceutical manufacturer Grifols who were believed to be in pole position for the sponsorship.

MARCA have learned that the new Camp Nou will not feature either Scranton or Grifols in its name, but the former would look to manage the process of finding a company that wished to include its name in the stadium.

According to several reports, negotiations are now at an advanced stage and the club hope to finalise the agreement before the end of the year.

Scranton are believed to be willing to pay a large sum to secure the deal, which could end up being anything between 300 million euros and 330 million.

Any such investment would then allow the club to push ahead with the Camp Nou redevelopment.

However, there are still many important points to agree on aside from the quantity of money.

One of them is a limit on the duration of the sponsorship with Barcelona supposedly favouring a 20-year agreement.

Scranton are looking for a longer period, which would obviously be more beneficial to them.

It is also vital to establish any incompatible brands that can be advertised.

Barcelona have a host of sponsors, some of which are very important financial contributors and therefore any name included in the new stadium must not pose a conflict of interest.

Another point of discussion will be to define the rotation period as Scranton's idea is to vary the name of the sponsoring company on a regular basis.