Wicked Weed Juiceless, a collaboration with Athens, Georgia based Creature Comforts, debuts August 27th.

Collectively, the two breweries have bragging rights as they each brew some of the most popular India pale ales in the southeast. (See Wicked Weed Pernicious and Creature Comforts Tropicalia.) Both are known for being hoppy, juicy, and downright decadent IPAs.

RELATED: Creature Comforts teams up with Arizona Wilderness

Here in mid-2016, fruited IPAs are all the rage. The fruited subset of the most popular style in the craft brewing segment has made the biggest sales gains over past 18 months according the Brewer’s Association. When it comes to Wicked Weed Juiceless, the breweries tout “cracking the juicy code” without using actual fruit. They have created a juicy IPA without juice. It’s “Juiceless.”

How are they doing it? They are using the biggest, most fruit-forward hops around. If the label artwork is any indication, you’ll find hoppy pineapple notes.

Wicked Weed and Creature Comforts love the citrusy, crisp, hoppy flavor of fruited IPAs, but we wanted to put a unique twist on this delicious style. For this collaboration beer, we cracked the juicy code without using any fruit. Is it hoppy? Of course. Smooth? Certainly. Juicy? THE JUICIEST. Made with fruit? Absolutely not. All the fruit flavor, all from the hops. This beer IS what it ISN’T

Wicked Weed Juiceless will be a 16.9 ounce bottle offering, bottled by Wicked Weed in Asheville. The first bottles will be available alongside to most recent return of White Angel this weekend. Distribution to follow the first week of September.

Style: IPA

Availability: 16.9oz Bottles

Debut: 8/27/16

7.7% ABV