2. In Bradford’s eight starts against NFC West rivals in Fisher’s two seasons, the Rams were an impressive 5-2-1 against the Seattle, San Francisco and Arizona. With Bradford out with a knee injury, the Rams went 0-4 against division opponents with backup QB Kellen Clemens. It’s true that the Rams defense played a big role in securing the five NFC West wins under Bradford. But in 2012, when the Rams went 2-1-1 against the 49ers and Seahawks, Bradford had a “QBR” score of 67.1 in the four games. The league-average score is 50. So he performed well-above average against two of the NFL’s toughest defenses.

3. After Fisher and offensive coordinator Brian Schottenheimer ripped up the team’s ineffective red-zone offense and installed a new version during the Rams’ 2012 bye week, Bradford became one of the NFL’s better red-zone quarterbacks. In his last 15 games as a starter, Bradford has 15 touchdown passes, one interception and a very good 95.8 passer rating in the red zone.

4. Contrary to the prevailing sentiment, Fisher and Snead view Bradford as a quarterback that makes a difference. Here’s why: in Bradford’s two fully healthy seasons, the Rams had a 14-17-1 record. But considering that they’re 23-40-1 overall during Bradford’s four seasons, the 14-17-1 mark with the healthy Bradford looks pretty good by comparison.