



It is important to know the story of how Harley-Davidson, the eternal American icon was able to present itself from the past and towards the future. The Harley David today is different than yesterday’s Harley Davidson both in terms of Harley Davidson Dealers and franchise owners but also in price, quality, innovation and motorcycle design. Bicycles have changed. The culture has changed. Used Harley Davidson motorcycles have changed. Harley Davidson dealers have changed and consumers have changed, now as the definition of "Easy Riders" to include women, Latin Americans and young adults.Culture of the 1950s and 1960s and show how it has developed in the 21st century. And while Harley Davidson is starting its next 100-year career, it needs to prove itself to be able to develop the business and how to keep it as a symbol and let the company allow people to realize their dreams of freedom and travel.The beginning of the game will focus briefly on the motorbike culture of Harley Davidson. A look into the past. Harley Davidson was quite famous in the films and the press. The archive material of the people and their Harley Davidson was to create passion for a brand and the Harley Davidson Dealer network and how the brand has a deep personality and a picture. Through its culture, Harley Davidson’s hardcore and devoted owners always felt loyal to the brand and devoted themselves to its value.Harley Davidson’s culture was always popular in the movies which made people fall in love with the brand even more. It influenced people through Harley dealerships near their areas even for used Harley Davidson for sale motorcycles. Harley Davidson was deeply rooted in popular culture, but also it had limited association with its objective and influence upon future sales. It was up to the Harley Davidson dealers to come to the cause for its culture and attributes which the brand had kept.There was a need to focus on Harley Davidson’s culture and how to help Harley Davidson to pass from the past to the present, while continue to increase the chances for the future. It was imperative to let Harley dealerships to help to modernize the culture at Harley and to find new customers to grow the brand. It was also required to run it more efficiently and help their relationship with dealers.Everything Harley knew was necessary to remain competitive. They had to discover the problems through their dealers and do what they can to solve them. Harley Davidson Dealers helped to find new customers and reduce the time for a sale. The franchise owners talked about how Harley can help to communicate with their customers and other traders. As a testament to this changed, it demonstrated how to make improvements and let it be implemented.Such practices helped to learn from the past and implement it in the future of Harley Davidson. It also verified from the resources that Harley Davidson dealers had used to support the practices which benefited their operations.