Ultimate Fighting Championship (UFC) is a famous mixed martial arts promotion startup. According to a recent announcement, the startup has partnered with Dapper Labs, the creators of CryptoKitties and the Flow blockchain.

Per the announcement, UFC-branded digital collectibles will be developed and deployed on Dapper Labs’ Flow network which was launched in September 2019. The partnership is specifically for both companies to develop a new digital experience that will allow UFC’s global fans to buy, trade, and own UFC-branded digital collectibles on the Flow network.

Flow is a multi-purpose blockchain which allows developers to create all kinds of crypto-enabled products. Flow is different from Bitcoin and the other blockchains which has a single specification for a validator. Its blockchain divides the work of processing a transaction and validating a block into 4 different steps. This multi-role model significantly improves the network’s performance.

According to Tracey Bleczinski, UFC’s senior vice president for global consumer products, the company is excited to partner with Dapper Labs to offer a new form of digital collectibles to its global fans.

UFC is a fast growing sports with 314 million loyal and passionate fans and fighters in more than 35 countries. This large customer base of UFC makes “a blockchain experience a natural next step for the startup.

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