Lipsticks are one of those fun items that you don’t need a ton of time to test in order to fully evaluate. Despite the fact that I don’t wear them often (they’re a little high-maintenance for my day-to-day tastes), I love the look of a matte lip. When I heard that Maybelline added this new Creamy Matte Lipstick formula to their Color Sensational line, I was damn excited. I actually saw them on YouTube first before seeing them in a store, on a blog, etc – Nicole Guerrero was wearing Touch of Spice in a recent video and I was like, “Yep. I need dis.” I looked around and could find no information online, not even on Maybelline’s site.

A few days later, I saw other YouTubers sporting shades from the Color Sensational Creamy Matte Lipstick line and the message was clear, “go to Target.” Next time I was there, armed with a new coupons (no shame in trying something new with one, after all), I went to get Touch of Spice and Divine Wine. They were out of Touch of Spice, but I did get Divine Wine to share with you.

The caps on the Creamy Matte Lipstick shades are identical: frosted for a matte look, but this otherwise looks like many of the other Color Sensational lipsticks from the outside.

So dark! The flash makes this look not quite as dark as it is. It isn’t like… Nyx Soft Matte Lip Cream in Transylvania or Nars Train Bleu dark, but it is a pretty deep wine red.

Swatched. For reference on how dark it is, Maybelline Creamy Matte Lipstick this is sitting next to a well-known shade, Stila Stay All Day Liquid Lipstick in Beso. Should have let Beso dry, but I was rushing.

Though I will sometimes wear a bold red lip, I pretty much never wear a dark lip. In fact, I can remember the last time I did, not counting Halloween scenarios – my mom had a dark burgundy(ish)? Clinique lipstick ages and aaaages ago. I pilfered it. I was not even a teenager yet. That was all.

I am not vampy! I like sheer washes color on my lips and clean eyeliner. I am out of my comfort zone! Applying it, eeek, it is so dark. Just applied:

And I love it! Again, slightly ligther in the flash, but trust that this is very fall appropriate.

Despite being called, “Creamy Matte Lipstick,” this is definitely more of a satin-matte finish; the lighter shades are slightly more matte. I think this finish is flattering with this color, personally, but if it want it so-matte-its-flat, this may not be the formula/color for you. It doesn’t feel dry going on – some matte lipsticks can skip or tug on your lips during application, leading to mistakes or uneven-application, nearly necessitating use of a lip brush. Not these! They glide on pretty easily and have great color payoff in one pass. They aren’t as unforgiving as a classic matte lipstick (I’m looking at you, MAC Retro Matte formula – I’ve seen what you’ve done to lips!) but I chose to exfoliate and treat prior just in case. So far, I haven’t noticed any feathering or sass from this lipcolor, but I would probably use a liner (if I had an appropriate color) with this one just in case.

I noticed, also, during application and wear, that the scent of the Creamy Matte Lipsticks remind me of the scent of the Nyx Soft Matte Lip Creams. I’m sure they share some common ingredients, though I’m not sure what they are. I would wager that it is whatever allows them to apply easily and remain matte. I love my Nyx Soft Matte Lip creams, but I already have a strong preference for this type of lipcolor to be in a lipstick form rather than a tube with a doe-foot applicator.

I got about about 3.5 hours of wear before needing to reapply, but that includes drinking two glasses of tea and eating dinner. I heard and confirmed that it wasn’t a punk about reapplying, but even the Nyx Soft Matte Lip Creams can be punks when it comes to reapplication. To be fair, I think expecting a lipstick to last through eating and drinking is entirely unrealistic – and this one does not claim to be long-wearing, so I am happy.

It is so damn new that even now, almost a week after I’ve purchased them, I cannot find them online anywhere. Not Amazon, not Target, not drugstore.com – but I will be sure to update you with a link as soon as I find one. In fact, I have another shade to share with you at some point – I’ll hold off until I can get a dang link for you.

Are you into matte hues? Seasonally-appropriate ones? Will you try one of the new Maybelline Creamy Matte Lipsticks, or stick with something more familiar like, say, a Nyx Soft Matte Lip Cream?