TORONTO, ON – April 21, 2017 – Roku, Inc. and international sports broadcaster beIN SPORTS announced today that the premium sports streaming service, beIN SPORTS CONNECT, is now available on Roku® streaming players and Roku TVs™ in Canada.

beIN SPORTS CONNECT makes its Canadian debut on Roku streaming devices just in time for some of the biggest and most anticipated events in international sports, including UEFA Champions League playoff matches, El Clásico – the biggest match in club soccer featuring fierce football rivals Real Madrid and FC Barcelona, and the MotoGP US Grand Prix.

“Live sports is a key ingredient of TV programming, but still today not all sports can be watched live by consumers. With beIN SPORTS CONNECT Canadian Roku users can access a wide variety of live sports programming, whether you are a soccer, motor racing or martial arts fan,” said Ziba Kaboli-Gerbrands, director content acquisition at Roku.

Canadians with a Roku streaming player or Roku TV can add the beIN SPORTS CONNECT channel from the Sports category in the Roku Channel Store. BeIN Sports and Roku have also collaborated on a special retail offer for new Roku customers, who get a 60-day free pass to beIN SPORTS CONNECT with the purchase of a Roku streaming player or Roku TV.

Canadians with beIN SPORTS CONNECT have access to live action from the world’s leading sports leagues, tournaments and events. Highlights of beIN SPORTS CONNECT’s programming lineup include exclusive European football playoff coverage from the UEFA Europa League, La Liga, Serie A and Ligue 1, along with coverage of the Sky Bet League Championship, EFL Cup, Copa del Rey, Coupe de la Ligue, Coupe de France, Copa do Brasil, and Real Madrid TV.

beIN SPORTS CONNECT also delivers live coverage of college football, basketball, baseball, mixed martial arts, softball, women’s volleyball, and the best in motorsports with MotoGP, WorldSBK and MotoAmerica

Upcoming events on beIN SPORTS CONNECT include: