Find businesses quicker with short names and URLs: Business owners can now claim a short name and URL for their business. With this URL, businesses can easily refer customers back to their Profile - to catch up on latest updates, to make a booking or to write a review after a visit. In the coming months, people will also be able to search short names in Maps.



Show personality with cover photos: Businesses can easily set their preferred profile cover photo, putting their best foot forward.



Identify companies with more prominent logos: Businesses have an additional branding opportunity with the logo feature. Those that have completed their core information (phone number, hours, etc) will have their logo displayed at the top right-hand side of their profile.



Get visual with photo displays: Photos uploaded by a business will appear instantly and prominently on a new dynamic module on the Profile. Photo captions, which are coming, will let businesses tell the stories behind the pictures.