IHOP, the scene of many 3 a.m. drunken stacks of buttermilk pancakes and not much else, is rebranding.

As you and every other American within spitting distance of a strip mall knows, IHOP stands for the International House of Pancakes. But, the chain announced Monday, it is replacing the P with a B and becoming IHOb, the International House of....something.

This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT — IHOP (@IHOP) June 4, 2018

You might ask: What could be more integral to the core of its brand than P for pancakes? Bacon? Biscuits? Bruschetta? (Le)Bron? Bacchanalia? Our money is on the incredibly okay option, "breakfast."

This content is imported from {embed-name}. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Are we all falling for a massive PR stunt that ends up being a hoax? Probably! Guess we'll find out Monday, June 11, when the new and probably not improved IHOb reveals itself.

Sarah Rense Sarah Rense is the Associate Lifestyle Editor at Esquire, where she covers tech, food, drink, home, and more.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io