You know that cryptocurrency exchanges, ICOs and tokens are making a mainstream debut when you see several huge billboards advertising them on the Times Square.

Obviously anyone can purchase ad time on these billboards, but for it to be worth the money, you have to first know if there is any demand for it or if there are potential investors that you can catch off guard with them.

KuCoin is a popular cryptocurrency exchange, currently ranking #22 according to a volume list on Coinmarketcap, they are known to add ICOs fresh out of crowdsales. They did a collaboration with the IHT Real Estate Protocol for this advertisement, the token offers to integrate global real estate markets with the blockchain mechanism. It connects real estate developers, financial institutions and their users in a decentralized way.

Check out their ad on Times Square: