With the Moto 360 smartwatch set to launch later this year, Motorola has hit out at its future rivals, branding all current wearables ‘crappy’.

Having unveiled the Moto 360 back in March ahead of a release in the latter half of the year, the now Lenovo owned manufacturer has bashed all existing smartwatches, suggesting that ‘people just don’t want to wear them’.

Speaking exclusively with TrustedReviews, Mark Randall, Motorola’s Senior Vice President of Supply Chain and Operations stated: “Moto 360 is a really cool device that we think solves a lot of problems that no one else has solved in the wearables space.”

He added: “We look at the 360 and we look at what everyone has done in that space. To be honest we think they are all pretty crappy.”

Detailing the ‘crappy’ nature of a device bracket which includes products such as the Samsung Gear 2 and Sony SmartWatch 2, Randall added: “We think the IDs aren’t very sexy. We think people just don’t want to wear a lot of the devices that are out there today.”

Although the round-faced, Android Wear-powered Motorola Moto 360 is a device which has already grabbed our attention, and which looks set to push the smartwatch space to the next level, we don’t totally agree with Randall’s overarching dismissal of current wearables.

The Samsung Gear 2 Neo might not have scored too highly with our reviewers, but the timepiece has redeeming features, with wrist-based notifications sure to change many people’s communication habits.

On the upcoming Motorola watch, the company’s Senior VP added: “We have come out with what we think is a really beautiful ID. The feedback so far – and we’ve only done a very gentle release into the market – is super positive.

“People are saying it is finally a device they would wear on their arm instead of being embarrassed about, and we haven’t even talked about functionality.”

Although Motorola has to date remained coy on confirming finalised Moto 360 specs and features, Randall has hinted that the watch could land with a premium price tag, unlike the company’s recent smartphone offerings.

“We don’t feel that because we have launched the Moto G or Moto E we have to price the 360 at a different price point,” he told us.

What’s more, Motorola could back up its first Android Wear smartwatch with a fleet of further devices.

Randall stated: “We will have more announcements throughout the year and we will have further announcements on other product categories.

“If you go back two years, we a resetting from the old Motorola. X was the first products and we are gradually building out the portfolio and will continue to do so.

“We are completely focussed, top to bottom on the whole market.”

Are you sold on the current crop of smartwatches or do you agree with Randall? Let us know via the comment sections below.

Read More: LG G Watch release date