A new do-it-yourself chatbot builder said it is opening its innovation center and headquarters in Newark, aiming to create 100 jobs in the city over the next five years, it announced this week.

KLoBot Inc. aims to bolster human-machine interaction by enabling users to build, configure and deploy bots on popular chat and social media channels including Slack, Facebook and more.

“This expansion is a result of a shift in the country’s digital landscape and adoption of (artificial intelligence),” founder Ragay Jagannathan said in a prepared statement. “KLoBot has an attractive list of clients from North America’s top (law) firms who are excited to serve firm intelligence on demand to their partners, allow attorneys to automate daily tasks and improve client engagement.”

KLoBot said it hopes to bring top tech and business talent to its center, with a goal of enhancing AI-powered software and services to build safe and beneficial chatbots and other AI innovations.

“We are accelerating the hire of key product managers, designers, developers and growth hackers who will contribute to the creation of AI-powered innovations to meet the present and future demand of our customers,” Jagannathan said.