Original Author and Translator: GLHKeke, the CEO of Wargee and War3station, as Neo said, she is the queen of Chinese Warcraft III. It's our pleasure that we had Keke here, in this interview, we will love to let you know something behind the scene, like what is Wargee, and what are they doing, what kind of problem they are facing, please, enjoy the interview.Keke: Hello everyone, I am Kekelove, a staff behind the scenes of Warcraft III, like all of you, I am just a very ordinary person who loves to support this game.Keke: 沃之文化(Wargee) was founded on May 1, 2018, and it will be one year old very soon. War3 is pronounced as "wo san" in Chinese, with the transliteration, we got 沃 ( pronouns as wo), after that, when we were registering the name of company, 之(pronouns as zhi) is the only choice for second word for us, and it is a good choice as well, so we chose it.This company is working on the RPG maps and the tournaments implementation of Warcraft III.Keke: It's very difficult, unless you can get through from the stages to behind the scenes, for example, if you could get the copyright of the events, sign with the streamer as a manager, after that, you have to make money through Taobao, promote the streamers as a star, and sell the peripheral products of those streamers, but we are not able to do it now. So far, War3station is still working with deficit, and we even have to subsidize Warcraft III from other departments.Keke: The largest department of the company is the RPG department, they are responsible for the production and promotion of RPG maps. Laofen and Xun, who you are familiar with, they are the heads of this part.Keke: You are right. We have our own map production team, and we use our own promotion way to help the authors, let the authors have a better way to produce and promote their works. On the other hand, we have built the first media and a forum of RPG category, and we also have our own anchor union in Huya.Keke: Depends on the size of the tournament, a major tournament will charge a certain implementation fee, because it will need us to invest more labor forces and resources in short-term. Some of the tournaments are sponsored by enthusiastic audiences or fans, most of these tournaments we will get 0 fee, we treats this as daily work now.Keke: Online tournament is relatively simple. Like XiaoY Cup, the configuration we need of this tournament is referees only, but in the early stage, there must be some labor forces and resources for planning, scheduling, and art design.For Offline, in addition to the venue, we have to pay to fee of live broadcast, the fee for commentators, stage construction, players' travel, all of these need to be comprehensive. According to the current situation, running a 2-days offline tournament, without the costs of prizes and venue, we will need at least 400,000 yuan for a 2-days offline tournament, and it is the lowest standard.Keke: Luckily, all of us really love Warcraft III, we hope Warcraft III can be better and better, this is our original intention.Keke: The main reason is the China has a relatively large audiences. Although it is still much worse than the other games like League of Legends, Hearthstone, but the good news is, our audiences is mainly between 20-35 years old, which is a group that can withstand their consumption.Moreover, the Chinese streaming industry is very developed, with the excellent wages of streaming, the players can keep playing Warcraft III, without that, these players might need to switch to other games or industries.As we can see, NetEase has been very strong in recent years as well. From the more professional WGL to the announcement of the 5 million prizes in last year.Keke:1. In recent years, there are not many newcomers. 120 and Life are also elder players, they have been playing for years. The "living fossils" like TH000, Infi, and Moon, they will be retired, who can become new blood of Warcraft III? It is the most important problem that needs us to think about.2. The professional system is not standardized enough, such as the management of the players in the event, the management of the players in the club, the management of the fans, these specifications are very common on other E-sports projects, but they are still very hard for us to do.3. A project that has not been commercialized will be so hard to keep running in the future. What I mean is, except for the enthusiastic audiences and fans, it is difficult to have some commercial brands to sponsor Warcraft III, indicating that this project is not so valuable for them. This makes me very annoyed and I am still trying to change this situation.Keke:The CSL(College Star League) is an attempt. We will also actively interact with NetEase and the clubs to organize a youth camp.As for commercialization, I have been already trying it. If there are no accidents, there will be a good solution in June.And now the Shanghai government has subsidies for E-sports competitions. I am also trying my best to get it.Keke: It still depends on the number of audiences and the degree of commercialization. I think with the release of the Reforged Edition, if the number of audiences in Europe has risen sharply, neo will have to come to me sooner or later, bravely go out, throw everything away, and go all out to fight for war3.Keke: W=WC3, and our company's name is started with W as well.Keke: The second season is already under planning. We will have an event improvement. Before that, please let me keep it secret.Keke: Hahaha, this is an overrated compliment. It is too great, I don't deserve it!. Neo and his partners have gone through a long and thorny journey, they did it from nothing to the current situation. China's environment is much better, it's relatively easy for me and my partners to do. Additionally, my own economic situation is not bad, and my husband (he is a fan of Fly) also gave me great support.Keke: When I know Gornlan Harbor, I will remind the lighthouse (corresponding to harbor). Yang (Aragorn Wong) is a very nice person. You couldn't imagine that a Malaysian will come to Warcraft III. It was just like you were walking in a crowd, the people around you are bustling, meanwhile, all of them love CSGO, Dota2 or Hearthstone, and you were always alone. However, it doesn't matter, you would be the lighthouse, in sooner or later, like us, you will find the other lighthouses and all of you will come together to illuminate the way we are going.Author:Gornlan Harbor