Eating less meat has nutritional benefits. Red meat is rich in saturated fats, cholesterol and high in calories (linked to obesity, diabetes and certain cancers), while vegetables contain more fibre, vitamins and minerals. This doesn’t, however, mean that we should cut out meat entirely. “Meat is still important for children and for people who exercise,” explains Alice Mackintosh, nutrition consultant at The Food Doctor clinic. “There are pros and cons of total vegetarianism. I tell lots of my clients to try not to have meat every day.”