Snickers has done it again.

The candy bar that raised gay-bashing to a commercial art form during the Super Bowl a few years back, has another commercial I just watched that suggests Snickers can (and should) turn a flaming homosexual straight.

(The commercial apparently came out six months ago; I just watched it live on TV for the first time.)

Whoever does Snicker’s PR should really be fired at this point. There’s a latent homophobia in the company’s advertising — advertising that finds gay-bashing funny. And considering that this has happened before, repeatedly, it’s likely not a fluke. It’s by intent. There’s someone high up in Snicker’s marketing department who thinks that in 2015 bashing gays is funny.

In the commercial in question, Cleveland Browns quarterback Johnny Manziel plays a seriously effeminate aerobics instructor who is clearly intended to be flamingly and effeminately gay. He swishes around the room, and his voice is kinda gay too.

But once he eats a Snickers bar he turns back in to a real man. His voice even deepens (like a “real” man).

Lovely.

You might recall that Super Bowl series of Snickers commercials was even worse. They showed men accidentally kissing, then beating each other to a pulp with crowbars because they were accidentally gay.

At least in this case, Snickers is simply mocking gay people as effeminate wusses who can butch up and became “real” football players by eating a Snickers bar.

Considering the ongoing problems gays have had with professional football — homophobia is rife in the NFL — it’s pretty abominable for Snickers to play into the problem.

It’s even worse that this is the third time that Snickers has released a homophobic television ad. Homophobia isn’t funny, Snickers. And it’s more than ironic that a TV commercial that supposedly is urging people to become who they really are, risks pushing young gays further into the closet.

For shame, Snickers. For shame.