The Campbell’s Soup Company was founded in 1869. In those 147 years the company developed a reputation as a wholesome staple of brands to the point it’s been considered Americana – even Andy Warhol considered Campbell’s emblematic of the American experience.

But in the space of a 30 second commercial the Feminine Imperative and the feminist narrative has managed to corrupt, if not overtly destroy a brand identity that took 147 years to establish.

Last week I outlined how the imperative assimilated the Star Wars intellectual property and franchise; arguably another example of Americana. Monday I detailed how it is in women’s innate interests individually and in the Feminine Imperative’s interests on a meta scale to appropriate the works and fruits of men’s labors as a result of their Burden of Performance. And, once again, here we have another glaring example of the imperative’s appropriation of a storied brand identity to use as a vehicle for its narratives.

The gold of course is in the comments on the YouTube page. And as you might expect there’s a lot of predictable outrage swirling around how ‘not all women are like that‘ (NAWALT) and “wow, what a bitch.” The commercial message was even overt enough to trigger the average man to risk to consider, “flip the genders and look how this commercial reads.” But that’s just it, there is such a comfort with the Feminine Imperative in being this overt that even plugged in Blue Pill men cannot ignore the message.

What exactly is that message? In this case it’s the degree to which the imperative is comfortable in revealing truths about the nature of women. I’ve been calling attention to this comfort level for almost two years now. Open Hypergamy is almost a given at this stage. Open cuckoldry is beginning to establish a foothold in being socially acceptable, and later socially expected. In the coming years I believe we’ll begin to see an even larger degree of comfort the imperative has in revealing and reveling in innate feminine nature. This commercial, from a storied brand of comfort food no less, is the first illustration of this trend.

While this commercial and the hashtag associated are intended to shock, it’s important to understand the message that Campbell’s Soup Company is aligning itself with. Bear in mind that a board of executives, brand directors and marketing directs had to approve the message and budget needed to deliver this message. The fallback of course will be that the intent was humor, but they understand very well the latent message in the humor they will hide behind when the publicity backlash occurs.

No doubt the Jezebel set of the femosphere will either embrace the commercial’s message by parroting the trope that women hate to be men’s mothers, or they will decry it as portraying women as being heartless, careerist bitches – they just can’t win. In either interpretation the louder buzz will be as it always is, women being victims.

In a Red Pill perspective we see a lot of what we already know about women’s innate, visceral natures.

From Empathy:

Women cannot bear to see a Man experiencing negative emotions such as extreme anger, rage, fear, despair, despondency or depression for extended periods of time. You say you want to “be there” for your Man; but you cannot do it. If it goes on long enough, it kills the attraction; it sets off your hypergamy alarms; and subconsciously causes you to start hunting for a replacement Man. A woman seeing a Male go through the above will seek to replace that Male immediately. Women cannot listen to Men talking about or working out their dating/mating/relationship issues or problems. Women reflexively view a Man discussing such issues as “whining” or “complaining” or “bitterness” or “sour grapes” or “well, you just chose poorly, so sucks to be you” or “suck it up, no one wants to hear you bitching about it”. As to both of the above principles; when a Male is involved, ratchet up by a factor of 5 the disdain and repulsion a woman experiences when seeing a Male do or experience the above.

I took a lot of shit from indignant women when I published Empathy. Yet here we have what was likely a half million dollar budget commercial graphically confirming exactly the premise of my post.

As a bonus this message also overtly confirms much of what I wrote in Vulnerability:

Vulnerability is not something to be brandished or proud of. While I do believe the insight and acknowledgement of your personal vulnerabilities is a necessary part of understanding oneself (particularly when it comes to unplugging oneself), it is not the source of attraction, and certainly not arousal, that most men believe it is for women. From the comfort of the internet and polite company women will consider the ‘sounds-right’ appeal of male vulnerability with regard to what they’resupposed to be attracted to, but on an instinctual, subconscious level, women make a connection with the weakness that vulnerability represents. A lot of men believe that trusting displays of vulnerability are mutually exclusive of displays of weakness, but what they ignore is that Hypergamy demands men that can shoulder the burden of performance. When a man openly broadcasts his vulnerableness he is, by definition, beginning from a position of weakness.

Yes ladies, I understand you’re not like this. I fully anticipate the “not in my experience” personalization each of you will attempt to adopt to placate any bad juju and your solipsistic mental point of origin. Just remember that this is the messaging your gender’s imperative is fostering. This is the message that Campbell’s Soup will stake its 147 year brand reputation on because it believes it will sell more soup.

It may seem that I’m being unduly critical of the narrative of this commercial, but remember that this narrative exists for a reason. I have no doubt women will chime in about how it’s an exaggeration, but what message is being exaggerated? What is the message that the medium is conveying here? For as much as the narrative would like men to be sensitive and open up about their feelings, for as much as it wants men to be vulnerable, all it takes is a 30 second commercial to confirm that men expressing weakness isn’t strength, and Hypergamy doesn’t care if your Mommy made you soup when you were sick as a child – stop expecting Strong Independent Women® to be your Mommy.

Keep in mind the contradicting message this commercial conveys here. This is the same degree of ruthlessness and insensitivity that the Feminine Imperative expects from, and finds attractive in, men.

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