Deciding how much equity and compensation to offer your co-founders, earliest employees, and investors can be a confusing and difficult task, not to mention easy to get wrong. Global Head of Executive Compensation & Benefits for JP. Morgan, Robert Barbetti, and VC Partner at Lerer Hippeau, Graham Brown, help you become equity smart by sharing the fundamentals to a successful startup equity and compensation model. They discuss “founder’s stock” and how to split it with co-founders, how to avoid the common pitfalls startups make, and field questions on all of the technicalities.