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Alrighty, so this is right up there in the “WTF was that” category. Wall to wall, this ad makes absolutely no sense whatsoever. We start with a couple of latino cops sitting in their cars (with greased back hair, as is commonly acceptable in the police force) to show that not all cops are white. We get it, you’re not racist Twix. Naturally, the boys have had a rough night of policing (as you can tell by the still perfectly un-tussled shampoo commercial hair) so it’s time to kick back and have a Twix. Rather than walk into a store and buy one, the james bond wannabes have a button with a ‘pause’ signal on it they push instead. This causes flashing lights and pointless gadgetry to open up a secret compartment that reveals a couple of twix bars. A robotic, computer voice informs us that a “twix pause is in progress.” The boys get a munching, and as they munch, one turns to the other and says ‘lets do it’. All the while horrible music on the radio gets louder. “It” turns out to of course be the revealing of some helium balloons that the two professional officers inhale the gas from so they can sing along to the awful music with high pitched voices. Oh, what a jolly old time. Then, their sirens go off for no reason, and we get your usual chocolate-caramel montage followed by possibly the worst slogan in decades “Twix – Pause Like You Mean It.”

I’m not sure what is more disgusting, that teams of creative writers wittled down months worth of meetings and ended up with this slogan, or that the same process decided on this plotline to sell some chocolate coated wafers. Ether way, this is a prime example of lots of money being spent for a horrific result.

My rating: 1 star out of a possible 5

Cheaper Solution: An equally effective ad would have shown a small fuzzy rabbit licking its anus for 25 seconds, followed by ‘Twix – It’s a fucking chocolate bar, eat it you fat shit”.

Diagnosis: I aint eating a Twix bar any time soon

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