From PFLAG Australia, this quick 40-second clip will both warm your heart and make you think. The country is known for having great PSAs (that rely heavily on bait-and-switches), but the reveal here works so well because it hammers home an important point: Equality isn’t just a queer issue. Equality is everyone’s issue.

Whether you are fighting for marriage rights, raising awareness about youth homelessness, advocating for transgender equality, know that these issues affect all of us. As Martin Luther King said, injustice anywhere is a threat to justice everywhere.

Check out the PSA below.