We’re very excited that Keld is joining our team, and know that his experience as CFO of Mr Green will be invaluable to us as we embark on our TGE this February.

In the lead-up to its Token Generation Event (TGE) on February 27th, the JoyToken team is pleased to announce the addition of Keld Knudsen, CFO of Mr Green, to their advisory board.

JoyToken is an Ethereum-backed platform and protocol for online gambling which rewards game developers, players, and casino operators automatically through its smart contract functionality. By building its platform on the Ethereum blockchain, JoyToken is set to help build greater trust in the gambling industry.

Mr. Knudsen has more than 30 years of experience with blue chip and multinational organizations including American Express, Fujitsu Siemens Computers, QXLricardo.com, Macromedia and Unibet. He has eight years of experience in online gaming, joining Mr Green as CFO during its early start-up phase. With a focus on the big picture, he is passionate about driving strategic and business development through financial information and data intelligence.

CEO of JoyToken, Andrew MacDonald says, “We’re very excited that Keld is joining our team, and know that his experience as CFO of Mr Green will be invaluable to us as we embark on our TGE this February.”

As the platform’s in-ecosystem currency, JoyTokens will be used to reward developers and ultimately to allow players to play with them. The JoyToken TGE officially begins February 27th, 2018. JoyToken’s in-system cryptocurrency will be made available for in-game use in 2018 in countries where this is compliant with local gaming laws.

To schedule an interview, please contact Nikki Brown at Melrose PR; nikki(at)melrosepr(dot)com or call (310) 260-7901.

About JoyToken

JoyToken is a platform and protocol that forms the foundation for a “trustless” gambling ecosystem wherein smart contracts are used to automatically determine game outcomes. JoyToken’s greater aim is to further the growth of the gambling industry by creating entrepreneurial opportunities for game developers who otherwise may not have access to a large audience. By joining JoyToken’s platform, game developers can gain distribution and earn rewards from their games.