Still trying to figure out Pay-Per-Click? Well get ready to bookmark some of the best tips, tricks and industry tid-bits from this list of 35 awesome blogs posts on the topic written in 2011.

Tips and tricks in the PPC game

Mobile marketing & PPC

Coming Soon: AdWords Tablet Targeting

AdWords is planning to automatically turn on its new feature to help target tablet users. This post asks several questions to help you decide whether the feature will be a benefit to your PPC campaign and whether you should keep the feature activated. iPad Traffic Share at 96% As Google Plans Motorola Acquisition

The iPad has continued to dominate the tablet market and in 2011 continued to see growth in ad traffic. Nearly 70% of all ad clicks come from iOS devices and 27% on Android. Google’s plans to acquire Motorola may create a true contender in the mobile market. Exploding Growth of Mobile Search Makes Call Tracking Essential for the Automotive Industry

Visitors to mobile auto sites grew 463% over the course of just one year, creating a demand for conversion solutions within the industry. A new study has shown that 21% of users access auto content every day. Are you ready to take advantage of such staggering statistics? The GoMo Initiative: Tips for Creating Mobile-Friendly PPC Campaigns

The usage of smartphones and tablets is continuing to grow. There are several key strategies to making your website and advertising campaign mobile friendly. Have you begun considering a mobile strategy? More Ways to Reach Your Audience with YouTube Mobile Ads

Advertisers are branching out to include YouTube in their mobile strategy. Results for a recent Nielsen survey find that brand recall jumps to 74% for people who saw ads across a variety of platforms including smartphones and tablets versus just 50% for those who saw ads on TV alone.

Facebook ad fascination

Facebook: You Can Lead a Horse to Water…

We all know Facebook is a critical tool, but some brands have not entered this venue. The author provides compelling evidence as to why a Facebook branding page may be one of the most valuable assets in business. 3 Ways in which Facebook’s PPC Outperforms Traditional PPC

The social nature of Facebook may be one of the greatest assets in a PPC campaign. The social factor opens opportunities for advice and suggestions from friends on purchases and when an ad appears for a retailer offering that product, consumers are likely to buy. Social Media and Online Advertising Help You Reach Your Audience

Does Facebook’s tailored advertising creep you out? The author takes a closer look at the privacy concerns surrounding Facebook from a marketer’s point of view. But the real question is how do consumers feel about t the targeted ads. LinkedIn PPC vs. Facebook PPC—An Initial Assessment

Looks like both platforms have a place in the game. LinkedIn appeals more to B2B marketers since the social media site is able to target specific decision makers in business whereas Facebook may be more geared to B2C advertising. Facebook Ads Do Not Work

Admitting he was wrong, this author reexamines his long-held belief that Facebook ads don’t work. His change of heart came after reading about a man who earned more than $3,000 per day using his Facebook ad account.

AdWords archives and Google groupings

Best PPC infographics

Newsworthy notations and PPC points of view

The Tyranny of Free

“There ain’t no such thing as a free lunch, ” was a phrase often used by this author’s Economics 101 professor and while many online components appear “free” there are several angles that allow the “offering party to make money.” Wasted Ad Spending

Are there times your AdWords bill seems a little higher than it should be. Perhaps Spam is the culprit. Many legitimate ads are being filtered to spam websites like amezen.com or yotube.com and it may be worth your while to investigate if any of your ads are being placed on these sites. Are Your Web Visitors Converting Online?

Did you know that more than 60% of website visitors completed their purchases offline? The bigger question is how do you track your ROI for PPC marketing campaigns if your consumer is buying offline? What Makes People Buy? 20 Reasons Why?

Understanding why people buy is Marketing 101. To create the most successful PPC campaign you must first understand this concept. This post offers 20 great reasons why people convert. A Social Thank You: Customer Value After Conversion

Have you ever wondered if maybe there was more you could do after a conversion? This post examines an out-of-the box strategy to thank loyal customers, create more interaction and hopefully more sales. Mitt Romney Campaign Uses PPC Marketing to Attack President Obama, Not Newt

Political ads have found their way to the PPC world. Ads are beginning to populate the web with Mitt Romney already campaigning against President Obama. The author provides five great tips on how political campaigns can take advantage of PPC ads.

Now go rock those PPC ads and start converting more. And don’t forget to send your Pay-Per-Click traffic to a landing page!

— Angela Stringfellow