Everyone has concerns about companies like Google and Facebook—even realtors.

The folks at Clever Real Estate, which matches up home buyers, sellers, and real estate agents, says in its new report that "there's certainly never been a better time to be a marketer." But even marketers have to be aware of how people feel about big-data companies, since a lot of that marketing will take place using Google and Facebook.

The results of the survey of 1,139 Americans isn't going to make the search and social giants feel any better. It's all the more relevant considering that the Department of Housing and Urban Development (HUD) is suing Facebook for enabling housing discrimination via its ads.

The key find: 80 percent of us have "privacy concerns" about how Facebook is using our personal data. In short, no one trusts Zuckerberg, even after he put out his "privacy-platform" manifesto.

Even with its focus on marketers, the research at Clever Real Estate is also extremely honest in pointing out that if you're not buying a product online, then you're the product—because of ads. 83 percent don't like ads brands that follow them around online, and 76 percent find the advertising annoying. (Shocker.)

This is not only a Facebook issue. 95 percent of the survey respondents are concerned in some way about privacy on social media in general.

But here's the part Zuckerberg likes: There's a reason marketers keep going to Facebook. Everyone is there! And lots of those people—73 percent—have bought something due to a Facebook ad. That's almost double the next-best marketing platform for ads, according to this survey: Google-owned YouTube.

The author of the report, Tommy O'Shaughnessy, put it best: "Ironically, the public's privacy concerns about Facebook are exactly why Facebook is so good at serving relevant ads to its users."

Maybe an upside is that the research also shows fewer people engaging with ads on social media, from 76 percent in 2017 to only 37 percent in 2019. And younger people are sticking with YouTube and Instagram.

Finally—hey, get your interfaces in order, marketers. 86 percent of the respondents on this survey claimed that the appearance of professionalism on a website or app was a key decider in whether they'd give out personal information. That's right, it's not about security or reputation. It's about looking good.

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