Bri_Castellini: Bri_Castellini: Ok follow up (sorry guys, hogging the thread here!) so how do you decide what to post to the production company page versus the show-specific one? You wouldn’t want to have all the same content on each, right? And then, what do you share to your PERSONAL accounts, because again, you don’t want to just be retweeting and sharing the exact same content on three separate accounts, right?

No, no follow up away! I’m enjoying this haha.

I should preface this by saying that I personally have not done this yet, but this is a strategy that I will be deploying for a project I can’t name yet.

BUT, yes, varied content is key. For me, from my personal accounts, I’d probably share more like POV shots of what I’m doing, which is something I’ve done when I’ve been at Radar working with Neal in prep for the #WKHSeries premiere.

From the series accounts, I’d tweet out things more pertaining to the series itself. Teasers, cast announcements, etc. From a prod. account, I would generalize the tweets maybe make it more announcement based with links to your specific series.

I think the amazing part about this is that you can really set the rules, it’s really a trial and error process. Find out what works best for you and your audience and run with it because what might work for LGBTQ series might not necessarily work for drama series or LIW.