A big data analysis was conducted about female idols' brand reputations in January 2018, and here are the top 100 best idol girls.

The Korea Reputation Research Institute analyzed over 109 million big data on brands to determine which girl group member had the best brand reputation. The brand reputation index was made by analyzing consumers' online habits that stem from the influence each girl group member has on the brand consumption. The reputation is made up of measurements on media and consumer interest on them, online traffic ratings and negative evaluations that they may have.

A source from the Korean Business Research Institute stated, "TWICE's Sana received 1st place according to January brand reputation findings. Sana was in 7th place in December and 10th place in November and have steadily risen to 1st place in January."

Are you ready to check it out? Here are the top 100 ranking of the female idols with the best brands in January 2018!

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