For sixteen years we’ve worked to make the best cycling clothing in the world, and in that time our cutting-edge kit has seen some of the sport’s most prestigious podiums. After a two year hiatus, in 2019 we returned to the men’s WorldTour with EF Education First and a plan to disrupt the status quo.



Our aim was to uncover cycling with character, by getting inside the sport we know and love. Our film crew followed a year in racing firsthand, from the prestigious WorldTour one day races and Grand Tours to the all-new alternative calendar events where mountain bikes and gravel riding came into the fray. Now we’re recharged and ready for a new year of racing – here’s what’s coming up the road.