A new ad supporting Republican presidential candidate Mitt Romney is warning voters in a key swing state that President Obama is trying to force same-sex marriage on the country.

The commercial, airing only in North Carolina during the Democratic National Convention, was produced by the pro-Romney super PAC Campaign for American Values, which is headed by the evangelist leader Gary Bauer, according to Politicker.

In the 30-second spot, a woman pores over her morning newspaper with a concerned look on her face. When her husband asks her what's wrong, she responds, "Well, Obama is trying to force gay marriage on this country."

"That's not the change I voted for," the woman says. "Marriage is between a man and a woman."

The man looks stunned. "That's not the change I voted for, either," he tells her.

The commercial ends telling voters that they can choose "someone with values," before flashing "Vote Romney/Ryan."

Bauer told Politicker that the "New Morning" spot is just the beginning in a series of anti-gay marriage ads that his super PAC plans to run in swing states before the election.

Bauer hopes the ad, which is garnering attention for the sensationalized claim that the president is "forcing gay marriage on this country," will appeal to swing voters, as well as "black Americans, Hispanic Americans and so forth who don’t want marriage redefined," he said.

The commercial's message will resonate with voters regardless of religion, Bauer says, because the traditional definition of marriage has been ingrained in Western civilization for thousands of years.

Bauer told Politicker, "If one is going to change the definition of marriage to be, quote, 'same sex,' then there is absolutely no valid argument constitutionally or rhetorically you can make against multiple people getting married."

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