The UAE has launched a Happiness Factory in Dubai, aimed at providing the world's best government services within two years.

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, attended the launch of the Customers’ Happiness Factory.

He said he expects a comprehensive governmental movement which will develop services through innovative ways.

The Customers’ Happiness Factory aims to develop eight joint governmental services packages that revolve around the happiness of customers, simplifying procedures and slashing time, efforts and cost.

“I will follow the progress myself, and we want double the efforts along with team work spirit which is represented by the UAE government. We want to celebrate together once the two years period is over and we achieved our target of being number one in the world in term of government services,” he said.

The Emirates Programme for Excellence in Government Services is in charge of the project. The eight packages include one for new parents, facilitating the issuance of birth certificates and IDs in only two steps and another for students studying overseas, while there will be others for job seekers, newly-weds, business, emergency cases, retirees and new comers to the UAE.

Last year, dozens of young UAE nationals were picked to become the UAE’s first generation of “chief happiness and positivity officers”.

The Happiness and Positivity Training Programme is the first initiative of its kind in the world, and is being led by Ohood bint Khalfan Al Roumi, Minister of State for Happiness.