The digital platform company TheMaven has bought the right to publish Sports Illustrated — digitally and in print — for at least the next 10 years, ending the former owner Meredith’s relationship with Sports Illustrated a few weeks after the landmark magazine’s intellectual property was sold to the Authentic Brands Group, TheMaven and Meredith announced Monday.

TheMaven, based in Seattle, also announced the creation of Sports Illustrated Media, to be run by the veteran media industry executive Ross Levinsohn, a former publisher of The Los Angeles Times.

While the price was undisclosed, a Securities and Exchange Commission filing said that TheMaven had already paid $45 million to Authentic Brands. The two companies will also share revenues.

“The two companies will be partnering in building the brand worldwide,” the filing said.

Authentic Brands, a licensing company, is run by the entrepreneur Jamie Salter. A significant portion of its business comes from its deals to represent the estates of dead-but-still-lucrative celebrities like Elvis Presley, Marilyn Monroe and Muhammad Ali.