In an increasingly tight race against skateboarding, punk rocking Beto O’Rourke, Ted Cruz decided to do a Facebook Live broadcast, perhaps to show that he too surfs the net like all the kids these days. But what was supposed to be an interview with conservative talk radio personality Mark Davis quickly devolved into a fiasco so chock full of second hand embarrassment that it's nearly impossible to watch.

In the video that went viral Friday, Cruz’s staffer fumbled with the phone, filming Cruz and Davis sideways. Finally, the Senator tried to give her a crash course in Technology 101. "I think you need to hold it vertically," said an increasingly exasperated Cruz. "I don’t know that, but it’s sideways when you’re holding it horizontal."

O’Rourke makes frequent use of Facebook Live, delivering casual updates from his life on the campaign trail. Cruz’s team was likely trying to rip a page from his opponent’s playbook.



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Gabrielle Bruney Gabrielle Bruney is a writer and editor for Esquire, where she focuses on politics and culture.

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