In addition to broadcasting press conferences for corporate clients, Ustream powers event coverage for NASA and a range of other broadcasters. For $99 a month, users can broadcast up to 100 hours of video on a dedicated channel through the service. We'll have to wait and see if IBM's aspirations are more focused on enterprise than consumers, but the move follows Amazon's purchase of streaming competitor Twitch in 2014. While financial terms weren't disclosed, earlier reports indicated that the deal was worth $130 million.