You may not have heard of SFX Entertainment, but you've probably heard of some of the electronic music festivals it has the rights to, like Tomorrowland and Electric Zoo, and perhaps Beatport, its online DJ store and news site.

The company, which says it's the biggest producer of live events and content focused exclusively on electronic music culture, has been working to get Wall Street on board with its plan to capitalize on this "global generational movement" among millennials, as per its initial public offering documents filed in June. It plans to raise up to $175 million, mostly to pay for its rapid acquisitions of some of the hottest electronic music festivals around the world. The 16.7 million shares are expected to price between $11 and $13 a share on Oct. 8.

SFX is headed up by Robert Sillerman, 64, who initially made his fortune by buying and selling radio stations, then spent the '90s combining regional concert promoters into the precursor of what is now Live Nation. He established SFX as an electronic dance music company in July 2011, seeing a compelling opportunity in the culture around the genre.

The company is aiming to consolidate the operators of the world's biggest electronic dance music festivals, leading to more lucrative sponsorships, and creating new events around the brands in other geographies — for example, TomorrowWorld, an incarnate of Europe's popular Tomorrowland, took place in Georgia, about 40 minutes outside of Atlanta, this past weekend. It's also aiming to juice more money out of existing festivals by adding extra days and increasing capacity, and exert influence in the DJ community through Beatport.

Below are some of the reasons SFX gave in its prospectus for why it's a worthy investment — and some of its more notable risks, including the impact of "extraordinary" incidents at its events, such as the two drug-related deaths at Electric Zoo on New York City's Randall's Island about a month ago, which forced organizers to cancel the third day of the festival. Another risk is whether the electronic music festival scene will continue to boom at its recent pace in the future, especially in the U.S. and outside of Europe.

SFX's completed and planned acquisitions include Life in Color, Sensation, Mysteryland, Q-Dance, Stereosonic, Decibel, Nature One, MayDay, and Ruhr-in-Love. The cost of buying the rights to these festivals is one reason the company is not yet profitable, according to the documents.

The filing did not contain the word "rave" or specify the drugs often used at such festivals.