The official announcement of the Marvel Battlegrounds Playset has brought anger and confusion to fans and the community. A retooling of the way we look at Playsets just unfolded revealing a new way of delivering content to players. Instead of a two figure and playset piece package retailing at $34.99, the new playset package has been cut down to only a single figure with the price dropping to $29.99.

Many folks in the community have pulled out their calculators and started banging out their long division to come to the conclusion that the pricing structure isn’t fair and now they are getting cheated.

While we don’t disagree that we think something is up with the new change, John Vignocchi has taken to twitter to bring little glimmers of hope to the otherwise grumpy onslaught of tweets. Disney doesn’t exactly have the reputation of making things cheaper from year to year but one thing that we can all say Disney Infinity has focused on is bringing value to their content.

Taking a look at JV’s response to the nonstop line up of disgruntled fans on twitter made us stop for a minute and remember that Infinity doesn’t want to be the bad guy and that they want to keep their fan base happy and coming back. Remember that Infinity was the top selling Toys To Life game for 2015, there wouldn’t be any reason for them to start raising prices and driving loyal fans away.

So what might be up the sleeve of JV? Lets take a peek at his twitter….

@infinirama616 @ScottSmitty @InfinityInq If you were able to see what we see, you would have made the same decision. — John Vignocchi (@JohnVignocchi) January 20, 2016

@CrosscutHades There is a “plan B” sorta, plus a lot of other reasons – We will discuss soon. — John Vignocchi (@JohnVignocchi) January 20, 2016

JV keeps responding to the negativity with an overwhelming positive attitude, and plenty of hints that we aren’t seeing the whole picture…

So what is the whole picture? Well we have a theory….

Infinite Possibilities Thanks To DLC

Disney Infinity 3.0 has entered the wild and crazy world of DLC. Now they can escape the hold of getting everything on the disc prior to shipping and instead develop new characters and content as time passes without upgrading the core game.

This, when you think about it… is HUGE for a game like Disney Infinity.

Now the team can pull out all the stops and not just drop in featured toy boxes crafted by those super talented Toy Box Mentors… instead the team can begin to toy around with the concept of adding content directly into a playset.

Currently that is the trend among giant games like Battlefront or Halo, giving you the core game and then adding content later on in the form of additional maps.

Take a step back and look at Marvel Battlegrounds and what has been formally announced. Battlegrounds touts 12 Levels in 8 Arenas. We’ve already seen (with leaks) at least 7 Marvel characters for 3.0. The arena’s already shown to us include maps like Wakanda, The Lunar Base, and Brooklyn Ship Yard.

Each of these maps can easily be connected to one of each of the upcoming characters…

Brooklyn Ship Yard – Captain America

SHEILD Lunar Base – Ultron (Final battle where ultron has to be stopped from showering the Earth with meteors)

Wakanda – Black Panther

With this trend… it seems quite possible that each of the 7 3.0 Marvel characters might get their own unique level that someone connects to their story.

So how does this connect with the higher price of the playset?

What if every additional character released for Marvel Battlegrounds included new content for the game itself. Every additional character for 3.0 (and the description of the Playset clearly say more figures to come) not only includes the figure and webcode, but place the character on the base and unlock a completely new level.

The spaced out release of characters Infinity is fond of practicing PLUS the new DLC content setup would allow for them to sprinkle new Marvel figures from here til 4.0 comes knocking all while increasing the content inside Battlegrounds.

While this is all clearly just a theory of ours, we get excited thinking about how much value this could add to the playset. We are very clearly missing two main characters from the line up of Civil War.. and there is no good reason for them not to make an appearance.

Civil War drops on May 6th! We are getting this playset a whole 2 months before the movie that inspired some of it’s characters even hits the theater. If there are any major reveals or surprises in the film, it is no wonder the Infinity team left certain characters until the movie gets closer to dropping. There is still so much to find out and we’ve only just scratched the surface!

Remember the JV announced at the Toy Box Summit last summer that 3.0 marks the end of the “Introductory” phase of Infinity. This could mean they finally have a platform that could ride longer than one year and can bring more content to the game as needed in quick patches full of fun.

The added cost might be about added value or you can look at it from an alternate perspective, like Chris from Disneyholics suggests: added cost = added funding for future development of the franchise.

Final Takeaway

Regardless if my theory is right or wrong… there is one big thing to consider…

Don’t forget that with this game comes a remaster of all your classic 2.0 Marvel figures & round power discs. They’ve all been tweaked, upgraded, reanimated, and full of new features. There is TREMENDOUS value in that. Considering the outcry from fans to give more purpose and life to older characters, Disney Infinity listened and did just that.

Did all this work at going back and upgrading a collection of 21 characters add to the cost of the development of the playset? Did the remastering of over 30 power disc effect the cost? Perhaps… perhaps not.

Does this playset add value to all your old Infinity characters? Absolutely. You now have a playset that features 28 playable characters with fresh & interesting gameplay.

And this lays the foundation for great things to come! Fantastic Playset feature today… Toy Box Expansion game tomorrow.

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