Dieter Rams, the legendary designer, came up with a now-famous list of Ten Principles for Good Design. Among them:

Good design makes a product understandable. It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

Recently, designer Tobias Van Schneider posted a tongue-in-cheek update of Rams’ list, the 2017 Tech Industry edition.

1. Good design is disruptive.

2. Good design makes a product addicting.

3. Good design is A/B testing.

4. Good design makes a product collect data.

5. Good design is notifications.

6. Good design is agreeing to the terms & conditions.

7. Good design is temporary.

8. Good design is a prototype.

9. Good design is a chatbot?

10. Good design is pleasing your shareholders.