New York (CNN Business) Twitter is letting all users hide unwanted replies to their tweets as part of a broader effort to make the platform less toxic.

On Thursday, the company announced it's rolling out the feature globally. It had been testing the option earlier this year in select countries, including Canada, Japan and the US.

"Currently, repliers can shift the topic or tone of a discussion and derail what you and your audience want to talk about," Twitter wrote in a blog post . "We learned that the feature is a useful new way to manage your conversations."

Twitter TWTR users can now hide replies to their tweets by tapping the gray icon that appears on their post and selecting "hide reply." Those replies will be moved to a different page, where they can still be viewed by other users. To see the hidden replies, users can select the "hidden reply" icon on the tweet.

Twitter will also ask if the owner of the account would like to block the person whose reply they hid.

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