Global furniture retailer IKEA has garnered online infamy after a bemused customer shared a photo of a map that notably did not include New Zealand.

The map, reportedly spotted on sale at an outlet in Washington DC, US, was shared to Reddit by user Jibbles666 yesterday .

“Ikea's map game is not on point,” they commented.

Global furniture retailer IKEA has garnered online infamy after a bemused customer shared a photo of a map that notably did not include New Zealand. (Reddit/Jibbles666)

The photo was posted to sub-Reddit MapsWithoutNZ, a forum highlighting instances in which Australia’s tiny neighbour has been omitted from maps.

IKEA has since apologised in a statement to the BBC .

“IKEA is responsible for securing correct and compliant motifs on all our products,” they wrote.

The map, reportedly spotted on sale at an outlet in Washington DC, US, was shared to Reddit by user Jibbles666 yesterday. (Reddit/Jibbles666)

“We can see that the process has failed regarding the product BJÖRKSTA world map – we regret this mistake and apologise.