Jay Z's Tidal relaunch is less than a month old, but he's already taking a very hands on approach with the company. According to Business Insider, Hov is personally calling select Tidal users to thank them for using the music streaming service. So yes, Hov is basically doing customer service for Tidal and that is pretty freaking cool.

It's not just Hov though, but also Jack White and a few other of the high profile artists that are attached to the high profile company, which has already flexed their muscle through the release of exclusive content. Jay previously said he doesn't want to compete with Spotify going forward, but it looks like he's doing a pretty damn good job at it early on.