Edward C. Baig

USA TODAY

LAS VEGAS — For most women trying to conceive, taking a pregnancy test is an anxious and emotional experience. The same goes for women taking a test who don’t want to be pregnant.

Church & Dwight’s First Response Pregnancy Pro Digital Test & App Access launching here at CES — it’s billed at the first ever smart Bluetooth pregnancy test — attempts to calm nerves and give a woman a personalized experience throughout the entire process.

It's one of the many everyday household products that have smart, Internet-connected functions. The Internet of Things has shown explosive growth over the past year, and companies' forays into these Web-connected devices, from connected fridges to cars to beds, are on display at the huge electronics show in Las Vegas this year.

This high-tech First Responder's test communicates via Bluetooth with a companion app on an iPhone or Android device. The app lets the woman know right off the bat if the test is working properly, and gives her instructions on how to proceed. The stick turns on when it is removed from its wrapper, though a woman will then have to tap a button to sync it up with the app.

As the three-minute or so wait period ensues, the app will indicate when the stick detects the sample. First Response Group Brand Manager Wendy Bishop says this is a key feature since many women are unsure if they supplied enough of a sample for the test to make an accurate read.

As the process continues, the app counts down, and delivers different content depending on the choices a test taker makes. She can tap Educate Me, Entertain Me or Calm Me options. If she taps on the entertainment option she may see BuzzFeed videos. If she taps Calm Me, she’ll likely hear meditation music, be given breathing techniques or see a peaceful video with scenes such as crashing waves. The education choice supplies fertility information.

The results of the test won’t actually be revealed, however, until the women enters a designated code, a measure of security. Bishop says no personal information is collected by First Response. Any information on prior tests taken is stored on the phone. ”We take privacy very seriously,” Bishop says.

Once the results are revealed, the app suggests next steps.

If the test result is positive and the woman had indicated that she wanted to be pregnant, the app would say, “congratulations.” A woman who did not want to get pregnant would obviously not receive such a cheery response.

After a positive test, the app can provide an estimated due date, suggested questions for the doctor, send reminders for prenatal appointments and supply updates about gestational development.

If negative, the app can deliver tips on how a woman who hopes to conceive might improve her chances. She can track her cycle through the app.

The test stick looks similar to non-Bluetooth capable First Response pregnancy tests and will cost between about $15 and $22. By contrast, a standard analog First Response test costs about $10 for two sticks.

The companion app itself is free and some content will be available regardless of whether a woman takes the test. But to unlock the test-taking features, a woman would have to purchase the stick.

First Response says its Bluetooth test stick will able to detect pregnancy as early as six days before the day of a missed period and is more than 99% accurate from the day of the expected period, similar to its other First Response tests.

The new pregnancy test becomes available in the spring.

Email: ebaig@usatoday.com; Follow USA TODAY Personal Tech Columnist @edbaig on Twitter