Want more organic reach for your social media content? Have you considered working with select employees to expand your reach?

In this article, you’ll discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content.

Why Use Internal (In-House) Influencers?

Among your brand’s internal stakeholders, you’ll likely find a few people with large personal or professional networks. When they share your brand’s content on social media, or when you share content about them, you’ll notice an uptick in organic reach and engagement. These are your internal influencers.

It’s no secret that employees are some of the most trusted representatives of your brand. According to the Edelman Trust Barometer, potential customers trust employees over CEOs, journalists, and celebrities. Internal stakeholders are sincere and accessible, which humanizes your brand.

If you’re curious about influencer marketing, consider engaging your internal network. It’s a cost-effective alternative to partnering with external influencers who are often expensive to work with and may come across as insincere.

Here’s how to set up an internal influencer program for your business.

Read more here

Originally posted by:

Anne Ackroyd

www.socialmediaexaminer.com

March 10th, 2020