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Market Summary



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The Global Digitally Printed Wallpaper Market is projected to grow at a CAGR of 19.9% from USD 3.16 billion in 2019 to USD 14.44 billion in 2027. Global digitally printed wallpaper market is growing significantly as the technological advancement with the digital printing can let people decorate their interior walls with striking wallpapers at an inexpensive cost and rise in disposable income in the developing economy helping people become aesthetically devoted. The conventional artwork is being monotonous for the average people due to lack of clarity and detailed pictorial information.

Astek Wallpaper, Flavor Paper Wallpaper, and Target Removable Wallpaper, and others are a few most-demanding players that offer innovative solutions for the customers. 3D wallpapers, custom designed wallpapers, removable or peel-off wallpapers, peel and stick and some of the types of trendy wallpapers and western aztec wallpaper, EZ wallpaper, commercial wallcovering, DIY wallpaper and others a some of the most used themes of wallpaper used by the end-users. Growing investment in the personal home & décor have extensively heightened the market with a huge demand for the digitally printed wallpapers specially customized for bedroom, living room, dining room, children’s room, study rooms and other places in the residential amenities.

Digitally printed wallpaper are the images printed by digital printing technology which are pasted on the walls of interior or exterior portions of any residential, commercial, or other places as the decorative intensifier or advertising element. The wallpapers portray different sort of paradigms that not only augment the beauty of the walls but also provides with an impactful effect for the viewers of those wallpapers with some illustrated expressive perspective. The digitally printed wallpapers are smoother and livelier than simple artwork or monotone paints.

Type of Wallpaper Outlook:



Wildlife wallpapers are generically focused on portraying various forms of wildlife in their natural habitat from different places across the world. These wallpapers documents the numerous creatures and their infrequent deeds which makes the animal lovers fond of the pictures. The market for this segment has been recorded to be 13.7% in 2019.

Scenic beauty wallpapers offer numerous and diverse images with a wide variety of elements, colors, and views of the gardens, mountains, rivers, forests, sunsets, sunrise, sky-view, to name a few. Scenic beauty wallpapers are so popular simply because these have got so many different views with colors, depth, and scale that cannot be recreated with any other artwork or alternatives. This segment achieved the highest market share of 19.8% in 2019 by type of wallpaper segment.

Abstract wallpapers are experimental, mostly non-objective and conceptual, which depicts a concrete visual image that does not provide an immediate association with the object world but has an extensive, meaningful insight about something. This segment has a comparatively lesser market as abstract wallpapers are mostly attracted by the people with an artistic sense. Abstract had a market share of 11.4% in 2019.

Printing Technology Outlook:



End-Use Verticals Outlook:



Inkjet segment had the market share 55.0% in 2019 and will be growing at a CAGR of 19.4% in the forecast period. The inkjet printers recreate the digital wallpapers by propelling droplets of ink onto the various substrates and make the realistic kind images. This type of printers is renowned for being very inexpensive and affordable for the common people.Bars & Restaurants often put up wallpapers with abstract, monumental, or scenic beauties to attract their customers. This segment gained a market revenue of about USD 0.53 Billion in 2019 and are expected to grow with a rate of 17.4% in the time span of 2019-2027.

Commercial space segment includes the commercial advertisement through the digitally printed wallpapers in various commercial location to attain customers' acknowledgment or to grow brand awareness. The segment is accounted to grow with a CAGR of 20.2% during the forecast period.

Regional Outlook:



The Asia Pacific region is holding the highest market share of about 37.3% in 2019 in the digitally printed wallpaper market, followed by the European region, with 22.7% of market share. APAC, owing to its large number of economically enriching areas and advancement in digital printing technology, is growing fastest at a CAGR of 22.7% throughout the forecast period. China, Indonesia, and India are some of the active contributors in this region.

North America is accounted to gain 19.1% of market possession by 2027 with a CAGR of 19.7% in the forecast period.

Europe is forecasted to witness significant growth in the overall market, with 23.3% of market possession by 2027 and CAGR of 20.3% during the forecast period.

Market-O-Nomics

Household sub-segment will have a significant growth rate of 22.1% in the forecast period.

The wedding had a market share of 6.8% in the year 2019. The CAGR is calculated to be 20.7% throughout the forecast period.

The paper segment will possess a considerable market revenue of USD 4.75 Billion by 2027, with a CAGR of 22.9% during the forecast period.

Vinyl sub-segment is measured to achieve a CAGR of 20.4% throughout the forecast period.

The laser printing technology is growing with a significant CAGR of 20.6% in the period of 2019-2027, and the market share would be likely to be around 46.9% by 2027.

Non-woven wallpapers are very renowned for its tear resistant properties, which makes it very convenient and handy for the ordinary people to place them on the walls. The market for this segment is forecasted to reach about 25.0% by 2027.

Companies considered and profiled in this market study

Graham & Brown, Flavor Paper, MX Display, Peggy-Betty Designs, The Printed Wallpaper Company, Hollywood Monster, McRobb Display Ltd, Great Wall Custom Coverings, 4walls, Color X, Astek Wallpaper, Flavor Paper Wallpaper, and Target Removable Wallpaper among others are leading players involved on the global Digitally Printed Wallpaper market.

In February 2020, Apsom Infotex, announced that it had come to a distribution agreement for Dimense, a new 3D wallpaper printing technology, for the Indian consumers with Lithuania based company named Veika, the inventor of Dimense technology and also the producer of wallpaper materials & all the technologies. The 3D wide format digitally printed wallpaper technology was set to launch in the third week of February in India.

In January 2020, Heimtextil, HP Inc. revealed a new collection of digitally printed interiors for designer curated rooms. HP continued to grow digital Home décor printing opportunities for the print service providers and also creative possibilities for the designers.

Start-up Traction

The Digitally Printed Wallpaper Market industry poses significant amount of opportunities for small manufacturers and startups to come up with cost-effective solutions in manufacturing of Digitally Printed Wallpaper products. There is a continuous growth in demand from the clinical & diagnostic centers, which can encourage several startups to launch innovative products in this market.

Deals Landscape

Mergers and Acquisitions are an integral part of the Digitally Printed Wallpaper industry. Amongst those cases few are highlighted below.

Expert Insights:



Reports and Data forecasts in the Digitally Printed Wallpaper industry having considered the interviews with some of most the prestigious personalities and experts in this market. According to the industry experts, growing investment in the personal home & décor have extensively heightened the market with a huge demand for the digitally printed wallpapers specially customized for bedroom, living room, dining room, children’s room, study rooms and other places in the residential amenities.

Segments covered in the reportL



This report forecasts revenue growth at a global, regional & country level, and provides an analysis of the market trends in each of the sub-segments from 2020 to 2027. The scope of the report can be defined as:

For the purpose of this report, Reports and Data have segmented the global digitally printed wallpaper market on the basis of the base material, type of wallpaper, printing technology, end-use verticals, and region:

Base Material Outlook (Revenue: USD Billion; Volume: Million Units; 2017-2027)

Paper

Non-woven

Vinyl

Others

Type of Wallpaper Outlook (Revenue: USD Billion; Volume: Million Units; 2017-2027)

Wildlife

Scenic Beauty

Lifestyle

Architectural

Portrait

Wedding

Fashion

Abstract

Others

Printing Technology Outlook (Revenue: USD Billion; Volume: Million Units; 2017-2027)

Inkjet

Laser

End-Use Outlook (Revenue: USD Billion; Volume: Million Units; 2017-2027)

Household

Hotels & Resorts

Bars & Restaurants

Commercial Space

Transportation

Others

Regional Outlook (Revenue: USD Billion; Volume: Million Units; 2017-2027)

North America U.S Canada

Europe Germany U.K France BENELUX Rest of Europe

Asia Pacific China India Japan Rest of APAC

MEA Saudi Arabia UAE Rest of MEA

Latin America Brazil Rest of LATAM

