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The White Company, purveyor of luxury goods and high-end experiences, is expanding its crypto ecosystem with the launch of its new crypto platform. The White Wallet will allow crypto holders to spend, send, receive, exchange, hold and invest Bitcoin, Ethereum, Bitcoin Cash, XLM, Bitcoin SV and BAT.

The company says users can now spend their crypto to make purchases on major web portals including Amazon, Uber, Steam and iTunes. The White Wallet also allows cash withdrawals and payments through prepaid Visa and MasterCards in 10 fiat currencies –CAD, JPY, CNY, AUD, HKD, BRL and INR in addition to the previously supported USD, EUR and GBP.

Through its partnership with REM Loyalty, a blockchain-based loyalty rewards program built on the Stellar platform, the White Company will reach over 100 brands available in 18 countries.

Grab anything from gift cards to beautiful high end products and pre-loaded debit cards that allow conversion to portable ready to use cash https://t.co/3wf8EtPXRl — REM Loyalty (@REMLoyalty) March 15, 2019

Jimmy Nguyen, founding president of the Bitcoin Association says,

“The White Wallet’s evolution means that their BSV usability now extends to the biggest internet shopping portal in the world, Amazon.com. The White Company are pioneers in this sector, providing capability for Bitcoin BSV to be easily used by everyday people to buy everyday things on the internet.”

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After catering to big spenders with high-end goods from luxury brands such as Lamborghini, Rolls Royce, Hublot and Rolex, and VIP tickets to headliners such as Britney Spears, Jay-Z and Beyoncé, the crypto concierge company has broadened its focus from a niche market to everyday merchants who can accept crypto for daily purchases.

Says CEO Elizabeth White,

“The White Company has always been focused on bringing everyday usability to crypto, first through making luxury available to crypto holders, and now allowing cryptocurrency holders to easily use their holdings anywhere in the world on everyday items, including shopping at Amazon, Apple or simply a Visa or Mastercard prepaid card to be spent anywhere.”

Last June, White launched the White Standard (WSD), the first stablecoin on the Stellar protocol to enable e-commerce transactions with fast settlement speeds and low fees. White says each WSD is backed by the US dollar to maintain real-world value.

The company’s crypto ecosystem is designed to integrate its merchant processing solutions with consumer-facing products.

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