MedMen, one of America’s fastest growing cannabis companies, asked MATTE to help them launch their new product brand: statemade. MATTE developed a brand strategy followed by a cohesive visual brand identity, inclusive of a logo, color palette, and typography, as well as designed the calibrated vaporizer pen. Following our visual identity exercise, MedMen asked MATTE to help guide its campaign strategy and

go-to-market plan for the Las Vegas launch.