Yes, it’s time to panic. Tucked into a news story about Clint Eastwood’s 18-year-old daughter Francesca appearing in a new video for professional starf*cker Tyler Shields, was this item:

The new shoot is a precursor to a new reality show which will feature Francesca, Clint’s wife Dina Eastwood, 46, and their 15-year-old daughter Morgan, Francesca’s half sister.

The show, which will feature on the E! Entertainment channel, is said to air later this year and will be produced by the production company behind the Kardashian reality shows [Bunim-Murray, who also make The Real World and Bad Girls, among other things].

According to reports, Clint, 81, will be making cameo appearances in the programme. [DailyMail]

That’s right, the father of cinematic badassery will be making cameo appearances in a reality show about his fame-whoring wife and daughters on the network that brings you breathless reports on the latest haircolor of the family of a chick famous for making a sex tape with a d-list pop star (the scary thing is that sentence could’ve gone on even longer). The only thing that could make this okay is if he actually does bust out his M-1 rifle, shoot the entire crew, and feed them to his pet squirrel. (A scenario eerily predicted earlier this week by commenter Jersey Devil).

Dammit, Clint. You’re supposed to grind your teeth and growl angrily about stuff like this, not participate in it.