FILE PHOTO: Tourists sunbathe in El Arenal beach in the island of Mallorca, Spain, August 11, 2018. REUTERS/Enrique Calvo

MADRID (Reuters) - Spain’s Balearic Islands banned pub crawl tours and happy hours in three holiday hotspots on Friday in a string of new measures to crack down on binge-drinking tourists.

Booze vending machines, party boats, free bars and adverts for alcoholic drinks were also forbidden in Mallorca’s Playa de Palma and Magaluf, as well as the West End in Ibiza’s Sant Antoni.

Tourists will also not be allowed to buy alcohol in those areas between 9 p.m. and 8 a.m., authorities said.

The new regulations also outlawed “balconing”, where revellers jump off balconies, often into hotel swimming pools - a practice that has killed dozens of drunken visitors over the years.

“With this, the Balearic Islands become the first destination in Europe to fight back against tourism based on excess,” Iago Negueruela, the regional official in charge of economy and tourism, told reporters.

Anyone “balconing” or allowing it to happen would be expelled from their hotel and could be fined up to 60,000 euros ($66,540), he said.

Some traders said the measures would hurt small businesses on the Mediterranean islands.

“I find this exaggerated and disproportionate,” Jose Tirado, president of Mallorca’s Tourism Services and Businesses Association, told Spain’s state television.