Saskatchewan celebrity Rod Pedersen has announced the details of The Rod Pedersen Show.

It’s being billed as a new age and era of sports talk and entertainment in Canada.

Pedersen stepped down as the radio play-by-play voice of the Riders after 20 seasons in January.

The Rod Pedersen Show will air five-days-a-week from 10 a.m. until noon Saskatchewan time across multiple platforms through Facebook LIVE, Twitter, Instagram and YouTube.

“People from coast-to-coast can watch everyday, or tune into the live audio version. I’ve long felt Canada was missing a morning sports talk show, sort of like The View, and that’s the format we’re going for here,” Pedersen said.

A farm kid from Milestone, Saskatchewan, Pedersen has become a recognizeable figure in the Canadian sports media world.

“Rod is one of those rare talents that don’t come around very often,” Darren Dupont, co-host and president of Dupont Media Inc., said.

“I’ve been pushing him to do something like this for the past year.”