Unlike the other updates, Google Possum Update only affects the local search results. If you’re trying to rank number #1 and not worried about location, you won’t get affected. On the other hand, if you want to get to the top of the local 3-pack, you need to know that the Google Possum Update is harshly filtering irrelevant or duplicate listings from results.

Some of the commentators in the industry mention that Google Possum Update is the biggest update to local search since Pigeon in 2014.

Before we talk about the implication, let us understand what a Google 3-pack is.