The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 527 boy group members, using big data collected from June 18 to July 19.

BTS’s Jimin topped the list for the seventh consecutive month, scoring a brand reputation index of 11,274,936 for July. High-ranking phrases in Jimin’s keyword analysis included “Lie,” “concert,” and “ARMY,” while his highest-ranking related terms included “love,” “win,” and “sell.” His positivity-negativity analysis also revealed a score of 80.03 percent positive reactions.

BTS’s Jungkook took second place for the month with a brand reputation index of 10,007,706, marking a 16.32 percent rise in his score since June.

Finally, EXO’s Baekhyun rose to third place in the rankings after enjoying a staggering 185.16 percent increase in his score since last month. The idol scored a total brand reputation index of 5,460,447 for July.

Check out this month’s top 30 below!

Source (1)