Every book is tagged with a custom label featuring its aggregate rating on Amazon.com, along with a review from the website. There are no prices. To get a book’s price, you must use the Amazon app on your smartphone to scan the barcode. This act will provide you with the product listing, all the title’s reviews on Amazon.com, and the price. If you don’t have a smartphone or the app handy, associates are on hand to assist.

An associate at the store also confirmed what many news reports about Amazon Books have stated, that the store only stocks books with Amazon.com ratings of four stars and above [TC: is this really wise?]. The associate also confirmed that prices for books in the store are identical to those of the books sold online. And, since book prices on Amazon.com can fluctuate regularly, so can prices in the store. The associate said one thing they are vigilant about in the store is ensuring customers don’t get confused by receiving different price quotes at different times.

The store, which aims to seamlessly transition the online shopping experience to a real world scenario, allows you to use credits associated with your account at the register. However, you cannot order merchandise online and have it delivered to the store.