James Cameron isn't pleased with the powers that be at the Academy Awards.

Speaking to The Daily Beast, Cameron responded to a question about why the ceremony hasn't bested its ratings records from 1998, the year Titanic swept the board; with Cameron offering the explanation that the Oscars show a particular bias towards popular, blockbuster films.

"There have been a few times throughout the history of the Oscars where a wildly popular film was well-received," Cameron stated. "But your typical year the Academy takes the position of: 'It is our patrician duty to tell the great unwashed what they should be watching,' and they don’t reward the films that people really want to see—that they’re paying money to go see—and they’re telling them, 'Yeah, you think you like that, but what you should be liking is this.'"

"And as long as the Academy sees that as their duty, don’t expect high ratings," he continued. "Expect a good show, and do that duty, but don’t whine about your ratings. Titanic was a very unusual case. I’m not saying it’s a better film than films before or after, or it was necessarily a better year in general, but it was a film that made a boatload of money and got a lot of nominations. The next time we see that, we’ll see ratings go up. It’s that simple."

"There’s definitely a bias," he further expanded. "The Academy still has a majority of its members that are actors. Look, I love actors, but that’s how they think—they’re generally sceptical of technology. So when they see a film that’s too dependent on visual effects, they say, oh, that’s not an acting movie."

"Well, Titanic was a visual effects movie in sheep’s clothing, you know? Yes, it had visual effects, but it was about the people and about the story. The visual effects were eclipsed by that. But if you do a movie like Avatar, the effects are right out front, and even though I felt the acting was just as good, and the story we were telling was just as good, they’re not going to reward it the same way."

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"That’s just a fact of life. I had made a decision way before Titanic that I wasn’t going to serve two masters: I was going to put my visual cinema first. Even though I’ve spent an awful lot of time on scripts and on performance, I still love doing big, visual cinema. I doubt I’ll even get nominated again, but if I did, I’m probably going to lose to a Woody Allen movie. That’s the nature of it. So you don’t try to serve two masters."

Does Cameron's theory actually hold up? In a casual glance, perhaps; there have been numerous outcries over the years when particular films have failed to garner Oscar nominations, specifically Christopher Nolan's The Dark Knight and Inception.

Oscars 2016 winners Show all 24 1 /24 Oscars 2016 winners Oscars 2016 winners Leonardo DiCaprio Oscar for Best Actor: "The Revenant" Oscars 2016 winners Brie Larson Oscar for Best Actress: "Room" 2016 Getty Images Oscars 2016 winners Mark Rylance Oscar for Best Supporting Actor: "Bridge of Spies" Oscars 2016 winners Alicia Vikander Oscar for Best Supporting Actress: "The Danish Girl" Oscars 2016 winners Alejandro González Iñárritu Oscar for Best Director: "The Revenant" Oscars 2016 winners Emmanuel Lubezki Oscar for Best Cinematography: "The Renevant" Oscars 2016 winners Mark Mangini (L) and David White Oscar for Best Sound Editing: "Mad Max: Fury Road" Oscars 2016 winners Margaret Sixel Oscar for Best Editing: "Mad Max: Fury Road" Oscars 2016 winners Lesley Vanderwalt (R), Elka Wardega (C) and Damian Martin Oscar for Best Makeup and Hairstyling: "Mad Max: Fury Road" Oscars 2016 winners Colin Gibson and Lisa Thompson Oscar for Best Production Design: "Mad Max: Fury Road" Oscars 2016 winners Jenny Beavan Oscar for Best Costume Design: "Mad Max: Fury Road" Oscars 2016 winners Tom McCarthy (L) and Josh Singer Oscar for Best Original Screenplay: "Spotlight" Oscars 2016 winners Adam McKay (L) and Charles Randolph Oscar for Best Adapted Screenplay: "The Big Short" Oscars 2016 winners (L-R) Steve Golin, Blye Pagon Faust, Nicole Rocklin, and Michael Sugar Oscar for Best Picture: "Spotlight" Oscars 2016 winners Jimmy Napes (L) and Sam Smith Oscar for Best Original Song: 'Writing's On The Wall' - "Spectre" REUTERS Oscars 2016 winners Ennio Morricone Oscar for Best Original Score: "The Hateful Eight" Oscars 2016 winners Laszlo Nemes Oscar for Best Foreign Language Film: "Son of Saul" Oscars 2016 winners Shawn Christopher Ogilvy (L) and Benjamin Cleary Oscar for Best Live Action Short Film: "Stutterer" Oscars 2016 winners James Gay-Rees (L) and Asif Kapadia Oscar for Best Documentary Feature: "Amy" Oscars 2016 winners Sharmeen Obaid-Chinoy Oscar for Best Documentary Short Subject: "A Girl in the River: The Price of Forgiveness" Oscars 2016 winners Pete Docter (R) and Jonas Rivera Oscar for Best Animated Feature Film: "Inside Out" Oscars 2016 winners Director Gabriel Osorio Vargas (L) and producer Pato Escala Pierart Oscar for Best Animated Short Film: "Bear Story" Oscars 2016 winners Andrew Whitehurst (R), Paul Norris (2nd L), Mark Ardington (L) and Sara Bennett Oscar for Best Visual Effects: "Ex Machina" Oscars 2016 winners Chris Jenkins (R), Gregg Rudolf (C) and Ben Oslo Oscar for Sound Mixing: "Mad Max: Fury Road"



It's true that no superhero film has ever earned a Best Picture nomination, but it's hard to apply a blanket bias to the whole affair, especially if you attempt to put any truth to Cameron's claim that visually-driven films aren't favoured with the Academy.

There's the small question of Lord of the Rings: Return of the King's sweep of the 2004 Oscars, Gravity's seven wins in 2014, or even last year's strong showing from George Miller's Mad Max: Fury Road. Sure, the Academy Awards are still essentially a popularity contest, but it's strange to demand they reflect box office numbers.