The American revolutionaries gave their lives for a future in which each man would have the freedom to make his own choices. That dream has come true in the form of supermarket aisles that contain 50 different cereals with the word "oat" in their name, five marshmallow based cereals with a monster theme and 12 different varieties of Cheerios alone.

God Bless America.

What would you say if I told you that dream was a lie? That all these brands you think you're picking and choosing between are all sock puppets on the many tentacles of a few, lesser known companies?

I don't know what you would say, but we're about to find out.