Not all dogs like the water. Introduce your dog to the water slowly and at his own pace: try coaxing him into the shallow water, or entice him to walk with you so that he is wading in the water. Do NOT pick him up and force him in! This is a cruel and ineffective way to get him to “like” it, and it is unsafe. If, in spite of your best efforts, your dog still does not want to go into the water, then accept that fact and let him play the way he wants to; he can still enjoy the socialization and freedom of Dog Beach without having to be in the water.