Most people likely won't even notice the logo, nor will they care. However, making it a requirement on all devices running Google Mobile Services is just another indication that the software giant isn't pleased with its mobile OS getting the bad end of the branding stick. Given how upset Google was at Samsung's recent moves to add an excessive number of TouchWiz features to the Note Pro, it's understandable that the company wants to ensure its name and branding still gets seen and recognized by end users. Google seems concerned that manufacturer branding efforts are making it hard for consumers to know what mobile OS truly powers their devices. This brand-new requirement will likely affect not only new devices going forward, but also any older devices that still receive updates.