Aaron's Opts Not To Sponsor A NASCAR Team Next Season

Aaron’s, which has been a long-time team sponsor of Michael Waltrip Racing, will not sponsor a NASCAR team next year, the company confirmed to THE DAILY. The Atlanta-based rent-to-own retailer’s contract with MWR was up for renewal, but MWR is set to close shop following the '15 Sprint Cup Series season.

Aaron’s had been in talks in recent months with other teams about a possible new deal, according to sources, but the company wrote in a statement, “We have decided to take some time off from a team sponsorship for the 2016 season. The NASCAR fan base is an important audience for us and we have built substantial equity over the past 15 years. We are exploring creative ways to continue to participate in the sport in 2016 including media, brand relationships and track activation.”