Facebook’s censorship is a thorn in the side of Toerisme Vlaanderen. The Flemish Tourist Board is currently using all the means at its disposal to attract 3 million visitors to its Flemish Master Project by 2020.

However, advertising work by Rubens, Bruegel or van Eyck on Facebook is proving difficult. Toerisme Vlaanderen has made a video showing how security staff make visitors to the Rubens House in Antwerp leave the museum as they have looked at paintings featuring nudity. Only those that don’t have a Facebook profile are allowed to carry on watching.