The buses that shuttle 9 million people in and around the Anaheim Resort District will sport a new look.

As part of a rebranding strategy, Anaheim Resort Transportation, better known as ART, is rewrapping its fleet of 88 buses that travel between 21 locations including Disneyland, Knott’s Berry Farm, Angel Stadium and the Convention Center.

Most of the ART buses have been white with red trim on top. Some are individually wrapped with an advertisement.

The buses’ new unified look will be a solid periwinkle blue with a playful treasure map of sorts on the side that has orange trail dots leading to landmarks representing many of the destinations ART serves, such as the Anaheim Packing House, Medieval Times and the Honda Center. The windows will feature playful characters of “Anaheim people,” such as a baseball player or hockey player.

Four electric buses with the new design start rolling May 26.

ART conducted a ridership study and found with the different bus looks, “guests were confused if they were getting on the right bus,” Executive Director Diana Kotler said.

“We wanted to create a brand that’s easily identifiable and reduce the confusion currently created by multiple representations,” she said.

It costs about $3,000 to wrap a bus, which will be paid for by advertisers. There will be still be room for advertisements in the new design.

Kevin & Jody Show, a local design team, was tasked with the rebranding.

“The theme was ‘The Art of Connecting the Dots,’” said Kevin Kidney, an Anaheim resident and former art director at Disney. “We created a connecting the dots design that takes you to different attractions and locations around Orange County.”

Buses with the new design will be added throughout the summer.

Contact the writer: 714-796-2443 or jpimentel@ocregister.com or follow on Twitter @OCDisney