NEW STYLISH KIDS ON THE BLOCK

Think fashion is the sole prerogative of Europe and America? Well, think again. The Israeli fashion industry is thriving, and, boosted by Tel Aviv Fashion Week, designers from the Land of Milk and Honey are re-inventing the rules of the game. Watch out, world, Israelis are the new stylish kids on the block – and you’ll definitely want to keep an eye on these four brands.

[ + ] HOLYLAND CIVILIANS

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What did you first think of when you found out this article was about Israel? Probably a whole lot of shameful clichés you’d be embarrassed to admit. The whole idea behind Holy Land Civilians is to dive right into these clichés and turn them around- by transforming them into fashion statements.

As a result, a sleek line of casual and sportswear essentials (tee-shirts, hoodies, sweatpants, shorts, maxi dresses) emblazoned with logos that would make your Sunday school teacher blush (we love the “Hallelujah” dress and “Holy Spirit” bomber). The simple cuts are complemented by a muted color palette (black, white, neutrals reminding of the Yeezy aesthetic), leaving the holier-than-thou graphics to do all the talking. And the best part? Holy Land Civilians now has free shipping worldwide on its e-shop. Amen to that.



[ + ] HILI ARI

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Hili Ari comes from the contracted names of Hili and Ari, two independent designers based in Tel Aviv. Using “art as a necessity, and fashion as a mode”, they express their vision through clean-cut, androgynous collections whose complexity resides in an extremely straightforward, no-fuss approach to design.

Coupled with an almost exclusively bi-chromatic color palette (they rarely deviate from black or white), the resulting aesthetic, dark and edgy, conveys a strong New York City vibe – Alexander Wang immediately comes to mind. It may come as no surprise for designers who describe their work as “borderline between classic vibe and urban edge”.

Through this simplicity, the body is glorified, magnified, free to unapologetically be itself. Hili and Ari pay great attention to quality, from the materials and crafts to the smallest details. It is transcribed in their fluid tees and tank tops, dresses that fit the body like a glove, and perfectly cut jackets and shirts – all of which are available on their e-shop.