The 1920s heralded a golden generation of players, and success for Bolton. Three FA Cup wins and the clubs longest service in the top flight saw the club take on their local coat of arms, a red shield affair including an elephant, an obscure inclusion yet apparently known to be found across buildings within the city.

Post Second World War saw the club bring in a new design in blue and yellow with the addition of the Lancashire rose, albeit this design would be dropped for England’s successful World Cup year, 1966 due to being considered old hat. However a return to the FA Cup winning medals in 1958 saw the team shirts emblazoned with a unique take on the past design with a focus on the Lancashire rose, along with their prize winning year.

In 1975 the club introduced a modern typographic focused crest with the clubs initials forced into a circular shape. Instantly recognisable this layout has mainly stayed in place throughout the rest of the clubs existence albeit with various tweaks along the way. In 2002, controversially the red rose was replaced for two ribbons to celebrate the clubs 125th anniversary. This was amended back to the famous red rose in 2013, a rework on the 1975 favourite which remains in place today and is seeming to steer the club in the correct direction.