NORTH Melbourne president James Brayshaw has demanded a "full and unconditional apology" from Fairfax journalist Caroline Wilson over claims about his club's medical staff.

Brayshaw and Kangaroos coach Brad Scott were both incensed after Wilson suggested on Channel Nine's Footy Classified that North's medical services director Steve Saunders had been overruling the club doctor since 2011.

Echoing an irate Scott, Brayshaw said Wilson was "universally acknowledged to have had a shocker" and warned her she should apologise early in next week's show.

"She repeatedly insisted that our head of high performance, Steve Saunders, had overruled the club doctor," Brayshaw said.

"That has never happened. That is 100 per cent factually incorrect and she has been alerted to the fact that it is.

"I will be watching with great interest on Monday night. And I am talking in the first segment. I and we as a football club expect a full and unconditional apology."

"Caro can say whatever she likes about me. In fact, I welcome it because every time she does I look better, but when it comes to the professional integrity of people like Steve Saunders, we as a football club take his reputation ... very seriously."

Scott had earlier said Wilson's comments could lead to legal action.

"One thing that we are concerned about is that there are false accusations that any one of our staff would overrule a doctor. That is simply a lie," Scott said.

"It's very dangerous territory when you start making those accusations without any evidence to back it up. I can categorically say that's not true.

"And, unfortunately, when Caroline Wilson speaks these days about North Melbourne most people think that it's just pursuing a personal vendetta that she's had against James Brayshaw for a long time."

Wilson later said on 3AW that she shouldn't have implied Saunders was overruling the club doctor.

She said she accepts this wasn't the case at North Melbourne.

Wilson also denied she had a personal vendetta against Brayshaw.