



Please read below a brief statement regarding the purpose of the research and what your participation involves. Please read below a brief statement regarding the purpose of the research and what your participation involves.

Title of Research:

“How branded video content affects consumer-brand engagement of Facebook users in the Netherlands”

The purpose of this research project is to further the academic understanding of how social media and video content affect consumer-brand engagement (or consumer attachment to brands). At the moment, marketers are paying special interest to the concept of engagement on social media but there is little academic evidence explaining why and how engagement is affected. This research hopes to provide insight into that process in the hopes that brands and consumer can form more mutually beneficial and collaborative relationships with each other.



The questionnaire will take less than 10 minutes. Your participation only involves answering a few questions and rating the extent to which you agree with several statements. By clicking the "Next" button to continue, you provide consent for the data collected in this questionnaire to be used for academic and research purposes. Should you wise not to partake, simply do not click the "Next" button and close this window in your browser. No identifying information (name or email address) about you will be recorded, meaning that you will remain anonymous.



Researcher Contact Details (for further questions and information):



Travis Hatridge

University of Roehampton, London Online

travis.hatridge@roehampton-online.ac.uk

+31 (0) 615894689

or

Dr. Nataliia Stukalo

nataliia.stukalo@roehampton-online.ac.uk