If you’re wondering how to create the best catalog layout design possible for your product line, or simply need some killer product catalog layout design inspiration and ideas, you’ve happened upon the right blog. First, however, let’s look at how the catalog has been misunderstood by many retailers in the digital age.

It may surprise many to learn that digital Millenials love print catalogs! In fact, recent research has revealed that a great number of Millenials respond better to printed materials because of the growing scarcity of it. According to Neil O’Keefe of the Data and Marketing Association, the data shows that Millenials respond to physical mail a good bit better than any other age group, and appear to love looking at the images in a catalog, especially in niches where they shop online. Moreover, the response rate to physical mail like catalogs has been documented as on the rise with Millenials year after year.