AppCoins News Update, or ANU for short, is a regular bi-weekly update by the AppCoins team. As usual, we are going to cover dev updates, market reports, team members and upcoming events. This weeks focus is on a new feature wallet provider, Valentine’s User Incentives Program, and Mobile World Congress 2019.

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Dev Update

APPC Markets Report

Featured Team Member

Upcoming Events

Since the last update, we have been working on the continued improvements of our AppCoins Wallet. We have successfully launched the release 1.5.0.1 which has a new feature — “wallet provider” — that allows the user to provide his wallet address to third-party applications.

This new feature is particularly useful for the Incentives Programs since before, the user was required to insert his wallet manually to receive the rewards, and now, this process can be done automatically.

Speaking on user Incentives Programs, we have kept our focus on the users with a Valentine’s bundle that’s already live, and a new promotional game that will be released later this month as a way to incentive user adoption.

Valentine’s Day Promo

Valentine’s Day is almost here, and, as a token of our appreciation, we have launched another User Incentives Program that rewards users with APPC Credits. After the success of the first Users Incentives Program (still ongoing) and the Holiday AppCoins Program, this is our third User Incentives Program which will distribute up to 125,000 APPC Credits.

Since the Valentine’s Bundle went live on February 8th, we have already given away 18.710 APPC Credits to our users through the Aptoide App Store. As a user, you can receive up to 40 APPC Credits by installing the AppCoins wallet and the apps included in the Valentine’s bundle. For each app installed you will receive 10 APPC Credits.

You can watch the tutorial below to find out how it works.

A step-by-step tutorial on how to join the Valentine’s Day Incentives Program

The APPC Credits can then be used in in-app purchases on your favorite games, to buy lives, weapons, gems, and other powerful in-app items that will help the user progress within the game.

MWC Catappult Simulator Game

We’ve been developing a game that aims to promote the latest facelift done to our distribution platform: Catappult.

Picking up on the theme of launching your apps (through our own catapult!) to success, we decided to create a simple game to showcase the advantages of partnering with us.

The game has you literally launching apps to try and dodge the barriers other distribution platforms impose and go through all the advantage rings that we offer.

In the end, we’ll take your performance into account to calculate your score and add it to the daily leaderboard. At the end of the day, the top 5 players will get APPC as a reward, in order to contribute to the AppCoins ecosystem. We’ll be at MWC 19 looking for the best scores.

However, our improvements do not stop here. When incentivizing user adoption, we have to think about user retention — which is only possible by increasing the number of developers who integrate the AppCoins billing solution into their apps.

Since the last quarter of 2018, we have kept a weekly Developers Incentives Program live to reward developers with APPC proportionally to the number of in-app payments per game.

However, now, we have been working on a new tool, the APK Migrator, with the aim to exponentially increase our developer’s adoption by easing the integration of the AppCoins billing solution.

APK Migrator Tool

The developers are very receptive to our approach; however, the integration of the developer’s applications with our billing system is still low due to the following blocking steps for the developers:

a) Having to read the documentation on how to migrate from the Google billing system to the APPC billing system;

b) Having to modify his/her APK file and test the modifications;

c) In case of any issue, require support assistance from our team to solve the issue.

It is difficult to explain to a developer that his application has to be developed twice in order to launch it in two different platforms. Thus, we have decided that we would do the “APK Migration” for the developer.

Since manually migrating them is out of the question due to the endless effort that it would require on our side, we started hacking the APK files from the developers that have already performed the migration and noticed that with the right tools and set of rules we might be able to perform the migration automatically.

We are still in an early investigation stage, the success rate is still far from perfect, however, the applications that fail to migrate are analyzed to understand what went wrong in order to implement new rules and keep iterating this tool to improve it.