Story highlights More than 50% of Indians in rural areas still defecate in the open

Newly wed in movie outraged when her new home has no toilet

Mumbai, India (CNN) A movie that tackles the subject of open defecation may not sound like romantic entertainment, but audiences across India think the current Bollywood hit "Toilet: A Love Story" delivers just that.

At a time of slumping ticket sales and superstar flops, the story of Jaya, a newly married woman who leaves her husband because his home has no toilet, is flushed with success.

Jaya, who grew up with a toilet in her house, becomes outraged when she learns there is no toilet in her new marital home. Western audiences might be startled by more than just the basic plot: Shortly after marriage, Jaya is invited to join the village women in their nightly "lota party."

The women go to a field at night to relieve themselves carrying their "lota" or water vessels to clean themselves afterwards. "Shed all your inhibitions and get down to business," one woman urges an unwilling Jaya.

, it's no surprise to Indian audiences why women would group together for this activity. In a country where women defecating in the open face the possibility of rape , it's no surprise to Indian audiences why women would group together for this activity.

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