A health care industry group on Thursday launched a digital ad campaign against "Medicare for all," as health care companies ramp up their efforts to fight the idea gaining ground on the left.

“Whether it’s called Medicare for all, single-payer or a public option, a one-size-fits-all health care system will mean all Americans have less choice and control over their doctors, treatments and coverage,” states the two-and-a-half minute video, which will run as a digital ad on Facebook, Twitter and YouTube.

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The group behind the ad is the Partnership for America’s Health Care Future, whose members include major industry players such as America’s Health Insurance Plans and the Pharmaceutical Research and Manufacturers of America, who last year

came together

to form the group to fight Medicare for all.

The health care industry is expected to fight single-payer efforts vociferously given that the idea threatens to cut payments to players throughout the industry. Opponents also argue single-payer would mean upheaval and less choice for patients.

The video is part of a five-figure ad buy over the next three weeks, as part of a larger six-figure effort that will continue through the year, the group said.

“Medicare for all will mean more politics in health care and will eliminate choice for all Americans,” the ad states.

The group instead calls for a plan to “improve what’s working and fix what’s broken” in the current system.

Supporters of Medicare for all are ramping up their efforts now that Democrats have taken control of the House and have the opportunity to hold hearings on the idea. The plan has no path to passing the Republican-controlled Senate, but 2020 Democratic presidential candidates are also embracing the idea.