One of the main reasons why the businesses are now approaching the ecommerce web development company is to drive the traffic to their business website to the products. Although most of them leave no stone unturned to run ad campaigns, they probably miss a trick or two by not giving enough importance to running blogs. We tell you the top reasons why an e-commerce website should have blogs.

It’s a free marketing platform– Regardless of your marketing budget; your blog is a highly effective form of free marketing. While you may choose to pay to promote some of your blog posts, each post will garner an ongoing stream of organic traffic. Some posts will be relevant for months, and others will be relevant for years—but the traffic they draw takes nothing other than an investment of your time to create and post. Engages your customers– Instead of beginning a website your customers only visit when shopping, you can utilize your blog as a method of engaging your customers on an ongoing basis. This can be achieved a variety of ways, and below are a couple of ideas to get you heading in the right direction. For example, if you sell wellness products you could share client success stories. The story you tell could be anything from inspirational stories relevant to your industry, inspiring stories your clients have shared, or the story of how your business came to be. Your e-commerce company’s official website will certainly contain images of whatever you are selling but a blog will serve as an additional place wherein you can engage your clients. This could be a quick video of how to assemble a product, different methods of using a product, or photos and videos of that are non-product related—yet relevant to your target audience. The right avenue to make announcements– Even if you utilize opt-in email marketing for your announcements, or have an area on your e-commerce website where you share announcement, a blog is still the best place to provide latest news and updates to your clients. This could be anything from new products, answer to your most Frequently Asked Questions, seasonal promotions, or anything new about your company you would like to share. Boosts your conversion rates– Your e-commerce blog will not only drive more traffic to your website—but it will increase your conversions too. Your blog will make you feel more credible and relatable, which will provide new clients with a greater sense of confidence in their purchases. Creates an online community– Many blogs allow customers to comment on their posts, which makes your customers feel as if they are part of a larger online community. Just as with social media, ensure you actively respond to all comments and private messages. No worries of questionable comments or spam being added, because you can set up your blog in a manner in which you can approve all outside comments before they go live. Builds Brand Loyalty- You can have the best products or services in the world, but if you do not build brand loyalty, your number of repeat customers is likely to be low. As an online-only business or a business who sells online to clients from around the nation or around the globe—you must find a way to build brand loyalty. While your blog alone will not build brand loyalty, it plays a key role in the process. As long as your posts are an appropriate balance of professional, fun, relevant, and informative—they will help to build loyalty. Don’t forget to highlight your community and charity involvement in your blog posts, as customers like to support businesses that are connected to something larger than themselves. Provides the potential to go viral– Do brief the top seo company delhi on including buttons that allow readers to quickly and easily share your posts on social media and/or email them to friends. Whether you post a blog with an inspirational story, or engaging video—the ability to share it with the masses, provides the potential for it to “go viral.”Even if you do not achieve millions of shares, you can reach a much larger portion of your target audience by consistently posting engaging and relevant blogs. Supports your social media marketing efforts– Each blog post you create has a unique URL that can be added to your social media posts—and linked back to in your other online marketing efforts. You can add buttons to “like” or “share” your blogs posts, which is an essential part of expanding your reach on social media. Don’t forget to have buttons on your website and blog that also link back to your social media profiles, which will further help you achieve more fans and followers.

If you feel that the above discussion has some validation for your growing company/business then you must seek the services of the ecommerce Web Design Company to get the most comprehensive and applicable website solution.