

You might be thinking.

Isnt cold email blackhat?

Is cold email the same thing as spam?

Will cold email piss people off?

Like every other marketing method, there are ethical methods and unethical methods.



Whats the alternative?

Lets compare blogging to cold email.

Cold email doesnt require you to setup WordPress, install themes, plug-ins, and then write thousands of words. Cold email doesnt require you to wait for Google to bless your site with 1st page rankings. Nor does it require you to beg for shares.



You can start cold emailing people tonight and have meetings or sales by tomorrow.

Skip right past all that effort of trying to build up traffic, generate leads, and convert them to sales. Jump straight to the getting of sales.



Compare cold email to paid traffic.

If you have a well tuned ad campaign, its much more automated and scalable than cold email. The problem is getting to the point where you have that automated highly profitable ad campaign.



We also teach cold email though, because nothing is cheaper, faster, or easier. You dont have to risk an ad budget upfront, setup ad campaigns, watch them like a hawk, and hope for ROI.



Course Curriculum

Module 1: Cold Email Bootcamp

How to Take Action with This Course

The 4 Core Principles to Build a Sales Machine

How to Use Cold Email to Grow Your Business

The Cold Email Mentality

Who Uses Cold Email Successfully

Debunking the Myths

Types of Cold Email Campaigns



Module 2: Best Practices with Cold Email

Intro to Targeting with Cold Email

Targeting with Cold Email

Lets Create Your Perfect Prospect

Customer Persona Worksheet

Customer In Context by Steve Blank



Module 3: DIY Prospecting (Like a Boss)

Intro to Prospecting Like a Boss

DIY Prespecting Benefits and Drawbacks

Purchasing Leads: Benefits and Drawbacks

DIY Prospecting Built to Scale

Types of Emails We Want

Prospecting Apps and Extensions

Prospecting Google, Linkedin, Directories, and Forums

Prospecting Competitors, Angellist, Product Hunt, and Twitt

Super Fast with Linkedin

Turning Directories into Emails

Targeting Based on Software

The Twitter Hack

My Secret Source

Scrubbing Your Data

Scale Wining Sources with Outsourcers

Instructions for Organizing Data Sources



Module 4: Purchasing Prospect Leads

Do You Need Any Help?

Types of Lead Brokers

Calculate Your Estimate ROI

Outreach and Working with a Rep



Module 5: Writing Irresistible Cold Emails

Writing Irresitible Cold Emails

Defining Your One Thing

Content, Length, Spacing, and Punctuation

The Connect-the-Dots Formula

The Soft Touch Formula

3 Levels of Personalization

Your Call to Action

Quick Hack for Composing Emails

Subject Lines that Get Opened

The Dos and Donts

How to Address Your Recipients

Signatures and using PS, BTW and FYI

Spot Checking Your Emails

Compliance and References

Compliance Can-Spam Resource



Module 6: Follow-up Sequences that Convert

Follow-up Sequences that Convert

How Many Follow-up Emails to Send

Is Your Sequence Annoying?

Follow-up Sequence Breakdown

Sending Cadence

Using Humor in Your Follow-ups



Module 7: Delivering Your Email at Scale

Ready to Hit Send!?

Sending Emails with a Pian

Apps to Send in Bulk

Setup Your Email Alias

Hacks to Bulk Import Your Prospects

Formatting Your Templates

How to Send Custom Emails in Bulk

Setting Up Follow-up Campaigns

Typical Open, CTR, and Bounce Rates

Setting Up Seed Accounts and Do Not Mail Lists

You Did it! Final Thoughts

Course Resources





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