Vevue is the first fully operational video distribution platform built on blockchain. There are many projects addressing this area and some are even running by now (though most are still in development) but Vevue was first

Built on the Quantum blockchain, which is fast and features minimal transaction fees, Vevue makes for a smooth, natural and fun user experience

Why do we care? In his fine article 2018 is the End of Social Media as we Know It, Michael K. Spencer points to why Vevue is a prime candidate to become the next unicorn:

Teens are now hyper aware of their mobile addiction and app consumption patterns. They are trying to cut the habit. This is resulting in a great exodus from older apps such as Facebook, Twitter and even Instagram in favor of niche apps that are peer- or video-centric. YouTube and Snapchat will be big winners here.

In other words, the trend is clearly moving away from written language and static pictures, and towards video content

Watch out YouTube, Vevue is going to eat your lunch

Video is the next logical step in our progression towards capturing human attention. Video is alive — it conveys rhythm, tone, and nuance and sentiment that simply doesn’t come through in static pictures or text, and in the prevailing zeitgeist of constantly seeking novelty, it’s the brass ring

So YouTube is well positioned to capture the trend, except for one thing: the company has not embraced crypto-currency and thus has no way to monetise the content other than via the old advertising game, which no longer works

Tokenising Attention

In the old days, a guy had a story that got turned into a screenplay that was shopped around the studios in Hollywood and eventually got picked up by a bunch of investors. The casting was done, the sets were built, the footage was taken and edited, the film was released, and the theatre and syndication deals were cut

It was a big affair, and audiences across the world paid good money to sit spellbound for a couple of hours at the local theatre

Today every teenager carries equipment in her backpocket capable of taking high quality film. The set is the girl’s bedroom, or her high school, or the Grand Canyon — basically wherever she is at any point. The cast: herself — maybe a friend or two. The screenplay, there isn’t one. And there are no investors

Most importantly, the distribution network doesn’t cut deals, it quietly accepts her production, gives her nothing for it, and monetises it behind her back

But she doesn’t care because she doesn’t know what she’s missing

With Vevue that’s about to change. Blockchain allows us to monetise things we would never have thought we could, to generate revenue from the content we’ve been giving away all this time… and revenue matters — it empowers individuals

Make a 5 second video of a handstand or engage on your favourite rant for 2 minutes on film, put it behind a 2 token paywall, and if it goes viral, you may have a million tokens; not a million views that are ultimately worthless, but money, real money

Vevue pays out 100% of the income generated, keeping nothing for itself

The business model is enough to make anyone’s head spin, and represents a 180º turn in the way things are currently done. In fact, the Vevue model is one that no one can compete with

The natural conclusion is that as artists, influencers and content producers discover this new platform, the other networks will become starved of content. YouTube is nothing without the content produced by its members