Donald Trump's not the first person who'd come to mind if you were drawing up a master list of consumer champions. A Watchdog reboot starring Trump would be a disaster. He'd have none of the stern authority of Anne Robinson or the t-shirt-and-blazer chumminess of Matt Allwright.

He couldn't even do that face that Nicky Campbell does when he's describing the unscrupulous actions of a supermarket's complaints department, that one where his eyes go really big and he shakes his head a bit. He can't believe Kwik Save would be like this. He thought they'd understand. He really did.

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Trump's dipped his oar into consumer affairs again though, and is sticking up for the little guy - in this case, 90-year-old multibillionaire owner of Home Depot Bernie Marcus, who's taken some flak for supporting Trump and is subject to a boycott.

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....to your favorite President, me! These people are vicious and totally crazed, but remember, there are far more great people (“Deplorables”) in this country, than bad. Do to them what they do to you. Fight for Bernie Marcus and Home Depot! — Donald J. Trump (@realDonaldTrump) July 10, 2019

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More and more the Radical Left is using Commerce to hurt their “Enemy.” They put out the name of a store, brand or company, and ask their so-called followers not to do business there. They don’t care who gets hurt, but also don’t understand that two can play that game! — Donald J. Trump (@realDonaldTrump) July 10, 2019

But Trump has either forgotten that boycotting is a tactic he's called for many times in the past or is under the impression that when he calls for consumers to punish corporations he's having a disagreement with, that's not a boycott - that's just natural justice.

The biggest one was his run-in with the NFL over Colin Kaepernick's kneeling protest against Trump himself, of course - "If NFL fans refuse to go to games until players stop disrespecting our country, you will see change take place fast," Trump tweeted in September 2017 - but lets take a quick spin through his greatest hits. Here we go:

Macy's!

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I hope the boycott of @Macys continues forever. So many people are cutting up their cards. Macy's stores suck and they are bad for U.S.A. — Donald J. Trump (@realDonaldTrump) July 16, 2015

Mexican TV channel Univision!

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Anyone who wants strong borders and good trade deals for the US should boycott @Univision. — Donald J. Trump (@realDonaldTrump) June 26, 2015

The rest of Mexico too!

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There is only one person who should be crossing our southern border, USMC Sgt. Tahmooressi. Boycott Mexico? #FreeOurMarine — Donald J. Trump (@realDonaldTrump) July 9, 2014

Andy Murray haters Glenfiddich!

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Scots should boycott Glenfiddich garbage for not choosing great Olympic & U.S. Open champ Andy Murray over total loser Michael Forbes. — Donald J. Trump (@realDonaldTrump) December 6, 2012

Harley Davidson!

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Many @harleydavidson owners plan to boycott the company if manufacturing moves overseas. Great! Most other companies are coming in our direction, including Harley competitors. A really bad move! U.S. will soon have a level playing field, or better. — Donald J. Trump (@realDonaldTrump) August 12, 2018

Apple!

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Boycott all Apple products until such time as Apple gives cellphone info to authorities regarding radical Islamic terrorist couple from Cal — Donald J. Trump (@realDonaldTrump) February 19, 2016

Italy!

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Everyone should boycott Italy if Amanda Knox is not freed---she is totally innocent. — Donald J. Trump (@realDonaldTrump) September 30, 2011

In fact, it was only on 3 June that he called on his followers to boycott CNN: "I believe that if people stoped using or subscribing to @ATT, they would be forced to make big changes at @CNN, which is dying in the ratings anyway. It is so unfair with such bad, Fake News!"

The man's boycott-obsessed. He's going to boycott himself into a corner. There won't be a shop or nation state he hasn't banned himself from buying from by about 2030 if he continues at this rate.

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