Kanye started yet another conversation when he began using a Confederate flag on some of his new merchandise . By way of explanation, West told Los Angeles radio station 97.1 AMP that observers can "react how you want. Any energy is good energy. You know the Confederate flag represented slavery in a way -- that's my abstract take on what I know about it. So I made the song 'New Slaves.' So I took the Confederate flag and made it my flag. It's my flag. Now what are you going to do?"