Indian technology company and carmaker the Mahindra Group had been in advanced talks with the venue’s owners, before West Ham moved in, over a deal, more than £4 million-a-year of which would have gone back to the E20 Stadium Partnership.

Mahindra had a period of exclusivity which expired in August and although there was optimism in the weeks afterwards that an agreement could still be struck, Telegraph Sport can reveal that is no longer the case after it failed to meet the asking price. E20 Stadium declined to comment but a spokesman said: “We are actively in the market for a stadium naming rights partner. We want to ensure we have the right deal and will make an announcement once we have that in place.” Mahindra did not respond to requests for comment.