Dating app Plenty of Fish banned photo filters from profiles after the company surveyed 2,000 singles — 75% of whom found the use of filters "heavily altered someone's appearance to be deceptive."

Banning filters appears to be rare in the dating app world, though Plenty of Fish's competitors do have their own regulations and guidelines when it comes to photos.

Bumble bans shirtless bathroom selfies, photos of guns, and gruesome hunting pictures from app profiles.

Tinder asks users not to feature nudity or sexually explicit content, while Hinge offers tips on how to avoid scams, and bans "inappropriate content." OkCupid urges users to "accurately visually describe who you are as a person."

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The online dating app Plenty of Fish has banned photo filters from profiles, saying that many people find the feature "deceptive."

Plenty of Fish surveyed 2,000 single people in the US for a poll on the subject, and found that 75% found the use of filters "heavily altered someone's appearance to be deceptive."

"When looking for a partner online, it's important that users feel like they're seeing their matches as the real them in their photos, and not the glossed over, puppy-faced version a filter would supply," the dating app said in a blog post about the study.

Banning filters appears to be rare in the dating app world, though Plenty of Fish's competitors do have their own regulations and guidelines when it comes to photos.

Bumble bans shirtless bathroom selfies, photos of guns, and gruesome hunting pictures

A Bumble spokesperson told Insider that shirtless bathroom selfies have been banned since 2016, and in 2018, after the Parkland mass shooting, the platform banned photos of guns and donated $100,000 to March For Our Lives.

Photo guidelines on Bumble's website show it also bans photos of people in their underwear, photos in bikinis and swimwear indoors, watermarked photos, pornographic material, and graphic hunting photos. Photos of kids on their own are also banned.

A Bumble spokesperson told Insider that the app offers photo verification to help ensure users are who they say they are, and it offers a feature called "Private Detector," which blurs lewd or inappropriate messages sent privately to users as a precaution, which users can choose to unblur.

Insider contacted Bumble about Plenty Of Fish's new policy, and they had no additional comment.

Read more: Dating experts reveal 9 small things you can change on your dating app profile to get more dates

Tinder asks users not to feature nudity or sexually explicit content

Tinder does not have strict photo guidelines, but asks users not to feature nudity or sexually explicit content in photos or their bios.

"If you're honest, kind and respectful to others, you'll always be welcome here. If you choose not to be, you may not last. Our goal is to allow users to express themselves freely as long as it doesn't offend others. Everyone is held to the same standard on Tinder," the app's website said.

Tinder also bans parody accounts and minors from using the app.

Insider contacted Tinder about Plenty Of Fish's new policy and they had no comment.

Hinge offers tips on how to avoid scams, and bans "inappropriate content," but does not appear to have strict photo rules

Hinge, meanwhile, does not have specific photo guidelines posted to its website.

It offers several tips for safe dating, including how to avoid romance scams, being careful when meeting in person, and advice on consent.

The app's terms of use document bans "inappropriate content," personal contact information, and anything deemed offensive, abusive, or defamatory.

Hinge did not immediately respond to Insider's request for comment on Plenty Of Fish's new policy on filters.

OkCupid urges users to "accurately visually describe who you are as a person" on its site

OkCupid details its guidelines for profile photos on its website, banning nudity, sexual content, hateful, illegal, and violent images, photos of children, unrecognizable photos, and copyrighted images posted without permission.

"OkCupid is for dating, and so photos of you should accurately visually describe who you are as a person. Just as we expect you to honestly describe your age, location, etc. we also expect photos to accurately describe you," the app's website said.

The website even mentions the use of outdated photos, saying that when they're used, they should be captioned as such.

"Photos should not be misleading or false," the app's website said.

OkCupid did not immediately respond to Insider's request for comment on Plenty Of Fish's new policy on filters.