Daly said he became mesmerized by her videos after recently stumbling upon them online.

"The Internet has become a new platform for identifying emerging artists such as Brookers. I hope to give her the opportunity to expose her talent on a much larger scale," he said. While Brodack isn't the first talent to surface from the Web -- MTV star Andy Milonakis got his start with online video sketches -- hers is one of the first deals struck based on YouTube popularity.