(CNN) Cadbury, the company behind the popular egg-shaped chocolate, has named its next mascot -- and it's not a bunny.

The candy company announced Tuesday that after holding nationwide tryouts, two-legged hound Lieutenant Dan has won the title of Cadbury Bunny

Lt. Dan, who sports a pair of pink bunny ears, "has overcome adversity, (and) has won the hearts of America," Cadbury said in its news release.

The rescue pup, who was born with a deformity in his hind paws and tail that led to their eventual amputation, fetched the most amount of votes. He beat out other contestants including Ginger the hamster Conswala the llama, Dilly Bar Dabbler the duck, and a handful of other pets.

The competition was fierce. In her submission video, Conswala baked a cake with her owner. Dilly Bar Dabbler posed for a pet calendar. Ginger the hamster even narrated her own video from a Cadbury purple stage.