For the past 12 years, Quantic Dream has been making exclusive video games like Detroit: Become Human and Heavy Rain for the PlayStation 4. But Chinese internet company NetEase Games announced today it has acquired a minority stake in Quantic Dream.

And that means that Quantic Dream will now make interactive storytelling games for a wider number of platforms. The deal is the latest between a big Chinese game publisher and a talented Western development studio. Quantic Dream will now expand its hiring and have the resources to invest in its next generation of games, said David Cage, cofounder of Quantic Dream, in an email interview with GamesBeat.

Image Credit: Sony

The 22-year-old Paris, France-based studio will continue to operate independently under the direction of industry veterans Cage and Guillaume de Fondaumière. That’s important for preserving the creativity of a studio that made Detroit: Become Human, a powerful parable about modern society’s mad rush to make a new generation of slaves in the form of human-like androids.

Quantic Dream does a great job creating realistic human faces — or android faces, in the case of its latest game — and deep, emotional stories in the form of interactive video games. Detroit: Become Human, which drove the human realism further than the previous titles Beyond: Two Souls and Heavy Rain, was one of my favorite games of 2018.

In advance of today’s announcement, I did an exclusive email interview with Quantic Dream co-CEOs Cage and Guillaume de Fondaumiére, as well as Simon Zhu, NetEase’s general manager of investment and strategy.

Here’s an edited transcript of the interview.

Image Credit: Quantic Dream

GamesBeat: What is the agreement you have with NetEase? Can you describe it? Do you get an investment from NetEase as part of this deal?

David Cage: We’re very excited to report that NetEase has taken a minority share in the capital of Quantic Dream. This investment will allow us to invest in future technologies and games in order to prepare for the next generation of platforms, with the same ambition regarding creativity and innovation.

Our goal is to develop our studio as a global, multi-franchise company, while remaining an independent studio. We want to keep developing original games in the genre we pioneered, but also expand our audience by being present on all platforms.

We were not interested in just getting funding. A studio’s future is shaped by vision, the means to realize it, but also about finding partners with whom you can create synergies in order to build something together, while remaining independent in your decisions.

We talked to many people interested in partnering with us, but we found we were attracted by NetEase’s strategy. We looked at their investments in Bungie or Second Dinner that felt very relevant, we shared thoughts about the respective visions of our companies, and we realized that we had a lot in common. Also importantly, we felt their genuine enthusiasm and passion, which is also extremely important for us.

They are a massive company listed at the Nasdaq and are the sixth largest video game company in the world, but we quickly had a very close relationship based on trust and respect.

GamesBeat: How many employees are now at Quantic Dream? Where are they mostly based?

Cage: Quantic Dream’s studio has been based in Paris for the past 22 years. The current size of the team is around 150 full-time employees. We are now expanding our staff and we are currently actively recruiting talents from around the world to work on our next generation of tech and slate of ambitious projects.

Although the company is definitely going to grow in size, we don’t want to become a “game assembly line.” We want to keep the mindset of a “handcraft workshop,” with a structure whose size mirrors its passion, where we are proud of creating something unique. Throughout our company’s existence we have shown that this can be done without sacrificing economic success as all our past games have been profitable.

We believe that when you put sincere passion and love into what you create, players can feel it and appreciate your work even more.

GamesBeat: Why are you doing it?

Image Credit: Quantic Dream

Guillaume de Fondaumière: David Cage and I have been thinking about where we wanted to go next with the company for quite some time. We had the feeling that the landscape was going to evolve significantly in the coming years – with new platforms, new business models, new ways of playing and new businesses driving change in the industry. All of these evolutions will definitely have their own challenges, but also offer amazing opportunities.

Quantic Dream is quite an atypical company. We’ve developed proprietary engines and technologies for 22 years, created original IP for a worldwide market, collaborated exclusively with Sony for 12 years, and pioneered the genre of interactive storytelling and emotions in games at a time when few believed in it. The success of our last game, Detroit: Become Human, shows that we have found a certain maturity with our format, but also that there is a growing demand for the types of games we make. We see that the storytelling and emotive experiences that we pioneered are now a part of most triple-A titles. Even. Television has begun experimenting with concepts that we’ve focused on for many years.

For all these reasons, we felt it was the right moment for our studio to be more ambitious, leverage our experience and strengths and play an active role in the next evolution of the gaming industry. We were not interested in just getting funding. A studio’s future is shaped by vision and the means to realize it, but it’s also about finding partners with whom you can create synergies in order to build something together, while remaining independent in your decisions. NetEase offered us exactly this, plus their enthusiasm and passion.

GamesBeat: I loved Detroit: Become Human, and I felt it took on some very interesting AI issues in an intelligent way. I gave it a good score. But I heard a lot of criticism about it. What did you think of the critics’ views?

Cage: We wanted Detroit: Become Human to be a thought-provoking experience that would also evoke some sensitive real world issues. We expected the game to be polarizing with some press, but we don’t believe any medium can progress solely through consensus.

Detroit is certainly a radical proposition for some people, but the most important thing for us was the amazing reception the game received from gamers, which has translated into our studio’s biggest commercial success to date. Eight months following the release, we are closing in on 3 million units sold worldwide as an exclusive PS4 title. The game’s commercial performance has been particularly noteworthy in Japan and across all Asia.

The game also got very high user scores. On Metacritic for instance, Detroit: Become Human has an 87 percent average user score. That was the 7th best user-rated PS4 game of 2018 and enabled us to enter the Top 20 of the best ever user-rated PS4 games.

The community supporting the game is absolutely amazing and we are delighted to see how Detroit is able to bring people together around the world. This reception is really energizing for the whole team and we are extremely grateful for that.

Image Credit: Sony

GamesBeat: You had some controversy in the past year, as Detroit was coming to market. Do you feel like that hurt the game in some way? Specifically, I mean the criticism from former staff about how the company did a lot of crunch and had a toxic environment.

Guillaume de Fondaumière: We don’t comment on former staff assertions as we have stated before, we categorically refute these allegations. What we can say is that our team has always been and remains united and everyone is thrilled about the recent studio evolutions.

We don’t pretend to be a “perfect” company, no company should – but we do work hard and will continue to do so to offer our team an enjoyable working environment and competitive compensation. We pay every hour of overtime when such extra work is necessary at the end of a project.

Quantic Dream is a studio where everyone regardless of nationality, race, genre, sexual orientation or belief can express itself freely. And this is why we have such a high average seniority (8+ years) and a very diverse team reflecting these values. We not only have a higher average of female employees than the industry, but women have equal salaries compared to men, production is run by two women and five out of nine department leads are women.

I believe it is worth mentioning that we have introduced plans in recent years for certain key employees to become shareholders and jointly decided with NetEase to extend this practice in the future, allocating about 10 percent of the company’s shares to our employees moving forward.

We believe this will further strengthen the cohesion of the team.

Simon Zhu: A company of our size and stature doesn’t make investments lightly, and we have of course taken great care in analyzing all aspects of Quantic Dream, in particular the studio culture. This is very important for us, as we take great care of these matters in our own company. We have been able to spend time with the Quantic Dream team, to learn to know the studio culture, and we have seen nothing that points to any of the allegations published by certain press.

GamesBeat: Did you worry this could hurt the prospects for a deal with someone like NetEase? If so, how did you overcome this?

Cage: We knew the truth, so we tried not to concern ourselves here. We knew anyone who would seriously investigate and talk to members of the studio would immediately understand the real situation. We let NetEase talk to whomever they wanted to in the studio. They did their due diligence speaking at length with our entire team as well as asking questions around the industry. We had no doubt about their conclusions.

The unfortunate part of these allegations was the hurt to the company and its employees. Anyone who knows the company knows how unfair it was. Fortunately, our team always stood together, and we are now more solid than ever, and the entire team is thrilled by the exciting times to come.

GamesBeat: After Detroit, what else are you working on?

Cage: It is too early to reveal anything about our future projects. What I can say is that we are working on our next engine that will be cross- platform and even more impressive than anything we have done before. We will keep working on projects that are ambitious and original, building on the genre we pioneered and that we will continue to develop, but we also want to explore new grounds.

Image Credit: Sony

GamesBeat: Are you still going to focus on Sony platforms? Or will you spread out to new platforms?

Guillaume de Fondaumière: We will continue to work on PlayStation, which is a platform we love and that we know very well. but we will also consider other platforms as we want to make our creations accessible to as many gamers as possible worldwide, regardless of the platform. This is definitely a shift for us after 12 years developing exclusively for PlayStation. But at the same time we have developed engines on PC, Dreamcast, Xbox, PS2, PS3, PS4, and PS4 Pro. Thus, we are confident we can make a smooth transition while keeping the high level of quality that we target for our games.

We learned a lot working with PlayStation for so long, and we now want to bring these learning to other platforms.

GamesBeat: So you have a deal with a Chinese company. Do you want to move into China? Or do online games?

Guillaume de Fondaumière: China is the world’s largest market and it seems that every day the gaming world becomes more uniformed. For instance, we have been very impressed by Detroit’s fanbase in China and how popular the game is in this country. Last week, we won the “Top Rated Game” award on Bilibili’s annual game review, which was truly a surprise for us. We see a great potential for us in China and will work with NetEase closely to find the right way to address this important market in the future.

Image Credit: Sony

GamesBeat: Will you add to the staff now?

Cage: Yes, we are right now hiring across all disciplines, from production and programming to game design and art. We are looking for talented people who want to work on very ambitious projects. The team was around 200 people at the peak of Detroit, so our objective will be to reach around 300 people.

GamesBeat: Will both the leaders be staying on at the studio for the foreseeable future?

Cage: Absolutely, both Guillaume de Fondaumière and myself will remain at the helm of the studio, as well as all the experienced collaborators who have worked with us for more than 10, 15, or 20 years. It is also important to say to our fans that through this partnership with NetEase, Quantic Dream is significantly stronger. We will always stay true to what we believe in and who we are. As long as there are players to support our work, we will be there offering experiences that explore different directions to create emotions, with sincerity and passion.

GamesBeat: As for NetEase, why are you doing this deal?

Simon Zhu: we are all big fans of Quantic Dream’s games! In fact the president of NetEase Games recently played Detroit: Become Human and was so moved by it that he asked every game designer to play it. From a company stand point, with NetEase as a game developer ourselves, we do feel a strong sense of shared value with Quantic Dream. We both strive for high quality games, next generation

technology, and further advancing the art of interactive storytelling.