THE social media manager for this supermarket chain just learned a valuable lesson — never lay down a challenge to someone with this much spare time on their hands.

Meet Aaron. He’s a regular customer at the Tesco supermarket in Manchester, UK.

Aaron, a self-described “carrot aficionado” wasn’t so pleased with a bag of carrots that he purchased at the supermarket earlier this week, so he got on social media to express his disappointment.

As some may know I am somewhat a carrot aficionado and it has to be said that these @Tesco batons are the WORST. pic.twitter.com/DhdhKw8dVM — Aaron (@Aarondswift) July 4, 2016

Tesco responded (which is good, well done Tesco), but they made the mistake of asking Aaron to elaborate on the issue.

@Aarondswift Hi Aaron, I'm really sorry you don't enjoy our carrots :( Would you mind elaborating on the issue via DM? - Laura — Tesco (@Tesco) July 4, 2016

It’s fair to say that Aaron accepted the challenge, providing a representative cross sample of the carrot batons in the bag, with some helpful comments:

So @tesco asked me what was wrong with the carrots I just bought. I thought I'd take a representative cross sample. pic.twitter.com/7iQFIreJ4r — Aaron (@Aarondswift) July 4, 2016

Tesco was suitably apologetic.

@Aarondswift Thanks for getting back to me. I'm really sorry about the poor quality of these carrots. 1/4 — Tesco (@Tesco) July 4, 2016

@Aarondswift I'd like to get you refunded and report this to our suppliers. Please can you DM me the following? 2/4 — Tesco (@Tesco) July 4, 2016

@milpol1 @Retailbarcode @Tesco of course! They're sending me money so I can go buy more and repeat the experiment. — Aaron (@Aarondswift) July 4, 2016

Will Aaron’s next bag of carrots be better? Will there be less “Siamese carrots” and more “decent” examples from the genre?

You’ll just have to watch his Twitter feed to find out.

In the meantime, here are some other cracking Twitter exchanges with supermarkets:

1. Out of date

@Tesco am no a grass — Lord Loud. (@Haraam_) March 23, 2015

2. Ps4 tings

@BadManBugti Safe badman, we gettin sum more PS4 tings in wivin da next week y'get me. Soz bout da attitude, probz avin a bad day yo. LD — Argos Helpers (@ArgosHelpers) March 8, 2014

3. Fish humour

@TeaAndCopy Were there no other packs in the plaice, or was that the sole one on the shelf? Floundering for an explanation! David. — Sainsbury's (@sainsburys) January 10, 2014

@TeaAndCopy If I'm herring you right, you're looking to eel our relationship. I'll tell the store to find the shelf & fillet. David. — Sainsbury's (@sainsburys) January 10, 2014

@TeaAndCopy I feel that some fin should be done to sort it trout. You shouldn't have that hassle when trying to spend a few squid. David. — Sainsbury's (@sainsburys) January 10, 2014