BENGALURU: The cloud ERP market in India is expected to reach $97.8 billion by 2015 with manufacturing emerging as a key vertical fuelling growth, said global market research and consulting firm Infoholic Research “The market is witnessing many vendors trying to create a cloud ecosystem and strategic collaborations to reach out to the SMEs in Indian market, and the market revenue is estimated to reach $97.8 million by 2015,” said Biswo Ranjan Bal, research analyst at Infoholic Research. As the Indian market is expecting a high growth trajectory in industrial and infrastructure sectors over the next five years, major vendors are looking to strengthen their partner base in this region.Manufacturing industry vertical is the major contributor to the cloud ERP market in India, it said. The ‘Make in India’ initiative by the Indian government is a big boost to this sector. It contributes nearly 24.1% of the total cloud ERP market in India. In addition, most of the cloud ERP in manufacturing vertical is driven by the growth of SMEs and adoption of cloud ERP by them. It is estimated that by 2020, the manufacturing vertical will contribute the most among other verticals and the market is expected to grow at a CAGR of 19.4% from 2015 to 2020.SMEs leveraging on cloud ERP reduces the cost of operations considerably and features like accessing ERP from smartphones and tablets would increase the adoption of cloud ERP as SMEs are vying for a larger share of business.