October 2015 Roundup – The Best of Social Media

As we approach Christmas; here is my monthly roundup of the best articles in the SEO and internet marketing niche for the month of October 2015.

If you think that I missed something, then you can get in touch via this form or by using my Twitter account.

“The Ultimate Guide to Increasing Conversions on Your Website” by Ricky Law on LCN blog. A very good post where you can get a lot of useful information. It is not about how to get more visitors to your site and turn them into buyers. Rather, it shows you how to turn your current visitors into buyers.

The author used some very popular analytics features such as heatmaps. Using it, you can find out what parts of the landing page must be improved.

“10 Tips for Getting the Most Out of LinkedIn Sponsored Updates” by Scott Gerber on Search Engine Journal site. In this article, you will find 10 very interesting tips from LinkedIn influencers. Sponsored updates is something not widely used nowadays but, even being pricey, it is worth the expense since it can improve your credibility and bring you new business.

“Why Social Media Is Important for Your Career” by Jeff Bullas on his blog. As we know, it is not an easy process to build your brand so that it is instantly recognizable but, if you use social media, you can do that much faster. There is not only Facebook and Twitter, but LinkedIn, Reddit, YouTube, Google+, Pinterest, Flickr, Tumblr, etc.

Even if you publish great content, it does not guarantee that many people can see it. On the other hand, using good social promotion can bring you thousands of new visitors.

“41 Experienced Content Marketers Share Their #1 Best Inbound Marketing Tips (2015)” by Ross Lauder on Get Focused blog. Ross has asked 41 proven content marketers to share their #1 inbound marketing tip. Some marketers shared more than just 1 tip. In the post you can read responses by worldwide famous guru Neil Patel or Zac Johnson.

“Facebook Report: Carousel Ads Grew 55% In Q3, Advertiser Budgets Were Up 16% Over Previous Quarter” by Greg Finn on Marketing Land blog. Some very interesting insights from the post include:

Mobile Ad spend share +10% quarter/quarter and +18% year/year

CPC global +18% quarter/quarter and +2% year/year

CTR global +9% quarter/quarter and +69% year/year

“Get More Out of Facebook: 12 Effective Tactics to Get More Shares and Likes” by Neil Patel on Quick Sprout blog. I think there are thousands if not millions of posts on how to get more likes and shares on Facebook, and this is another one. But it is from marketing guru Neil Patel.

In this post, Neil showed 12 very actionable ways to get higher social engagement. Here are some useful tips from the author:

Hop on trending topics early

Reduce the social competition

Increase your reach by integrating more shareable content

Analyse your data

Create posts that encourage users to share it

Optimise every post for sharing

Embed sharing buttons on your website’s images

Add share buttons to email broadcasts

“Buffer Lost Nearly Half Their Social Referral Traffic in the Last 12 Months” by Kevan Lee on Bufffer blog.

Very good and very detail analysis by Kevan about what happened with their social network and how they lost nearly 100,000 people who no longer get to the Buffer blog from social media.

Here is what they are going to try:

Make it easy for people to share their content Will design better visuals

The main goal is to find what is working and what is not.

“6 LinkedIn hacks that will help you hit your quota” by John-Henry Scherck on Docsend blog. Here are the hacks:

Have AEs jump to the top of LinkedIn mobile search Hide your AEs connections from your competitors Find connections that recently changed jobs, they’re great leads Disable the “People Also Viewed” profile widget Reorder your AEs endorsements to show industry expertise Grand Finale: Take the conversation to email by exporting all your connections’ emails via CSV

I recommend that you visit the link above to be sure you understand everything correctly because, in the post, you may also see very good graphics, which can make the process easier.

“Will Google Bring Back Google Authorship?” by Mark Traphagen on Moz blog. As you know, Google stopped supporting the authorship feature in August 2014.

Previously this feature worked only if you had linked your blog with Google+ page and if you were a trusted author. According to some researches, it helped to get more clicks because the snippet looked better in search results with the author picture.

Gary Illyes on SMX East conference mentioned that Google authorship is not dead completely. But does this mean that we should expect to see it again in Google search results in near future?

The author of this article says that he does not think so. Because

Illyes made no promise

It ain’t broke so…

The reasons why Authorship was killed still remain

“Twitter Publish: Twitter’s New Tool For Embedding Tweets” by Martin Beck on marketing Land blog. Embedded Grid is a new tool that can provide a much more visual look to your tweets. This feature was introduced on official Twitter blog and it helps people create better-looking embedded stories from the raw materials of Twitter.

I have to say it looks very nice. Will see if such tweets become very popular.

“We have big plans for this new tool. We want it to be a one stop shop where you can easily preview all of the different types of displays we offer in Twitter Kit and grab the embed code for any Twitter content you’d like to publish.”

“4 Secrets to Better Interactive Social-Media Content” by Brian Hughes on Entrepreneur blog. We have already heard a lot of similar secrets from other social media influencers. Here are the secrets from Brian:

Reveal-based Content: Consumers always want what they can’t touch, see or hear. Discounts or coupons are good examples of such content.

Quizzes: You can see hundreds of different quizzes when you login to Facebook but they still could be useful if they have been written in an informative manner.

Branded Web Series: Take your videos to the next level with a branded web series that includes multi-episode narratives rather than just a one-off short video.

How to Measure Interactive Content’s Success: Pay attention to metrics recording reach, completion and amplification.

“Your Video Marketing Strategy Needs YouTube and FaceBook and Brid.Tv” by MilliBlak on Brid.tv. This post will tell you the reason that you should use YouTube, FaceBook and a personal online video platform in your video marketing strategy. Video platforms are becoming more and more popular.Therefore, with the whole world using more social platforms: video marketing becomes an important part of getting traffic and increasing sales.

“Infographic: How to Write a Blog Post: Cook Your Texty Cake with a Chef” by Emily Johnson on Omni Papers. Here the ingredients for cooking an ideal blog post:

Headline

Introduction with a hook

Subheadings and lists

Images and photos

Tips and advice

Videos

Tables and diagrams

Relevant links to other sources

Relevant quotes

Conclusion with a call to action

There you have the best posts, in my opinion, for the month of October 2015! I hope you liked them, too! Please share your comments below or contact me via this form or via my Twitter account.