You are working on an indie game that's fun to play, now how do you get the word out? Here are a few ideas you can try to help get some exposure.





Silly Holidays



You may have heard or taken part in some silly holidays already, such as "Talk like a Pirate Day" on Sept 19th, or "May the 4th be with you" for Star Wars. Silly events like these are



Create footage of your game characters celebrating these holidays in silly and fun ways. Start with events that match the theme of your game. For example, if you are making a cooking game then food based holidays like "Carrot Cake Day", "Gumdrop Day", and "Dentist's Day" are pretty sweet. But unrelated holidays can work just as well, show your hero sleeping somewhere funny for "Napping Day", or without pants for "No Pants Day".



Then share your fun creations on Twitter/Instagram using the holiday hashtags. Facebook groups related to the holidays can also be great audiences, as could certain forums, discord channels and other communities. You may have heard or taken part in some silly holidays already, such as "Talk like a Pirate Day" on Sept 19th, or "May the 4th be with you" for Star Wars. Silly events like these are happening every day , and they can be a great opportunity to get exposure for your game. So how can you use them?Create footage of your game characters celebrating these holidays in silly and fun ways. Start with events that match the theme of your game. For example, if you are making a cooking game then food based holidays like "Carrot Cake Day", "Gumdrop Day", and "Dentist's Day" are pretty sweet. But unrelated holidays can work just as well, show your hero sleeping somewhere funny for "Napping Day", or without pants for "No Pants Day".Then share your fun creations on Twitter/Instagram using the holiday hashtags. Facebook groups related to the holidays can also be great audiences, as could certain forums, discord channels and other communities.





Popular Events



Similar to silly holidays, you can leverage popular events and news stories to get exposure for your game. Your current interests are a great place to start, and they probably have some good opportunities if you seek them out =)



For example, if you love space exploration you can create content based on NASA missions. Here is what a cookie company did: when the Mars rover landed Oreo tweeted " Similar to silly holidays, you can leverage popular events and news stories to get exposure for your game. Your current interests are a great place to start, and they probably have some good opportunities if you seek them out =)For example, if you love space exploration you can create content based on NASA missions. Here is what a cookie company did: when the Mars rover landed Oreo tweeted " We come in peace. With Oreo cookies ", along with a picture of a red Oreo. Or if you love sports perhaps you can recreate a historic moment with your game assets. The Guardian does this, having a section of there website dedicated to recreating sports moments in Lego





Write Tutorials