When it comes to San Diego Comic-Con exclusives, it doesn’t get bigger than Hasbro. With license to manufacture toys that are consistently at the top of the pop culture want list, this booth is always one of the craziest and has broken the spirits of more SDCC attendees than the Hall H line ever has. That said, if you want the best in Marvel, Star Wars, Transformers, My Little Pony, or the rest of these lines, you must commit to the Hasbro exclusive war.

Take a look at what will be bringing many tears of joy and frustration to this year’s Comic-Con:

[UPDATE July 10 #2]

Hasbro is bringing their annual Magic the Gathering exclusive back to Comic-Con – and this year is set to include a Magic: The Gathering 2017 Planeswalker Pack, which includes a 24″36″ screen print of Nicol Bolas as illustrated by Brandon Holt. The print, a collaboration with Mondo, is printed on card stock. The actual Magic the Gathering set includes six Planeswalker cards with artwork from illustrator Vincent Proce, and includes cards for Gideon Jura, Jace Beleren, Liliana Vess, Chandra Nalaar, Nissa Revane, and Nicol Bolas.

The set will retail for $180.

Here’s a look at the set:

[UPDATE July 10]

Hasbro is celebrating a multitude of properties in one of their exclusives this year, as Entertainment Weekly has unveiled a first look at their Revolution Comic Crossover Mega-Set, which features 16 characters from Micronauts, Visionaries, Action Man, G.I. Joe, MASK, ROM the Space Knight, and more.

Based on the IDW Comics series Revolution, Hasbro has created new toys based on the work in this Mega Set, which will retail for $99.99 (and be available at SDCC and Fan Expo Canada). The full set includes Jetfire from Transformers, Roadblock from G.I. Joe, Action Man, a team of Micronauts, Matt Trakker from M.A.S.K. Mobile Armored Strike Command, Leoric from Visionaries, and ROM and Dire Wraight from ROM the Spaceknight.

Here’s a look:

[UPDATE June 20]

Hasbro’s latest San Diego Comic-Con exclusive is ready to shred: a Transformers Primitive Optimus Prime. The design (which was in part created by Primitive Skateboarding founder Paul Rodriguez) feature Primitive Skate’s classic black and gold colors for a more sophisticated and on-brand look, and comes packaged in packaging to mimic a “skate shoe” box with grip-tape inspired texture. He comes quipped with a ramp, rail, and hoverboard – and retails for just $49.99.

The pack includes a Leader Class Optimus Prime figure and a Titan Master Shreddicus Maximus figure, and converts from robot to tractor trailer in 23 steps and from tractor trailer to battle station in 10 steps.

[UPDATE June 15]

One of the rarest G.I. Joe playsets, the 1982 G.I. Joe Cobra Missile Command Headquarters, is being reborn as a San Diego Comic-Con exclusive this year. The original set was only available as a Sears exclusive in 1982-1983, but Hasbro’s 2017 version will be available at their booth (and in limited quantity at HasCon). The recreated set still uses cardboard similar to the original 1982 version, with recreated graphics and a weathered look for the box. It comes equipped with reproductions of the three figures sold in the original 1982 playset, including a Cobra Officer, a Cobra Trooper, and a Cobra Commander. The set includes file cards for the figures, as well as a file card holder for the cards. You can snag the G.I. Joe Cobra Missile Command Headquarters for $49.99.

Here’s a look:

[UPDATE June 6]

It wouldn’t be San Diego Comic-Con without as Hasbro Transformers exclusive, and that’s exactly what was revealed today. Hasbro will be bringing along an exclusive Transformers: The Last Knight Voyager Class Oprimus Prime figure to the con, which is based on both Optimus’ robot mode and Western Star truck mode featured in the upcoming summer film. Optimus comes in collectible display-style packaging, and includes a sword and shield accessory – as well as a free gift with purchase: an authentic piece of truck tire used in the film accompanied by a certificate of authenticity from Western Star.

The figure will retail for $49.99, and here’s a look.

[UPDATE May 18]

Just two days later, we have a look at the second Marvel San Diego Comic-Con exclusive, and it’s amazing. Hasbro will be bringing a Marvel Legends Series Battle for Asgard 5-Pack to the convention, which features Jane Foster Thor, Malekith, Ulik the troll, Original Thor as Odinson, and Bor.

Each figure is equipped with a weapon, and features 30 points of articulation. The set will retail for $99.99.

Here’s a look (click for larger):

[UPDATE May 16]

It’s not Hasbro without a Marvel San Diego Comic-Con exclusive or two, and this year’s first look is a 12 inch Marvel Legends Daredevil figure, based on the classic Marvel comic character. The figure features more than 30 points of articulation, and comes with 12 interchangeable parts and accessories, including an alternate head, alternate hands, and a baton – as well as two posters.

The packaging features original artwork by Marvel’s chief creative officer Joe Quesada, and includes braille on the back in a nice added touch to the character. The figure will retail for $59.99.

Here’s a look (click for larger):

[UPDATE April 15]

The first two Hasbro San Diego Comic-Con 2017 exclusives were unveiled today at Star Wars Celebration in Orlando, and much like in years past, this year’s Star Wars SDCC exclusive Black Series figures both will be improved upon versions of wide retail releases, with exclusive packaging, accessories, and more.

The first, the Star Wars: The Black Series X-34 Landspeeder & 6-Inch Luke Skywalker, will retail for $89.99. Compared to the regular retail release (which will retail for $59.99 and be available in the fall), the Landspeeder has a more detailed weathered deco, as well as a pop-up hood and engine, and Luke comes equipped with a poncho. Here’s a look:

The second exclusive, Star Wars: The Black Series 6-Inch Grand Admiral Thrawn, will retail for $49.99 (compared to the regular retail release, which will retail for $19.99 and be available in the fall), and comes with very cool SDCC exclusive packaging and extra accessories, including all of his trophies in a special trophy room diorama box. Here’s a look:

You can read more on StarWars.com.

Which Hasbro San Diego Comic-Con exclusives are on your must-buy list? Let us know in the comments.