Car company Suzuki earlier this week announced that it had axed its advertising deal with Ant McPartlin and Declan Donnelly, two days after Mr McPartlin was charged with drink-driving.

The firm said it would continue to sponsor the last two episodes of the presenting duo's series of Saturday Night Takeaway, but the pair will not appear in any more commercials.

Celebrity bad behaviour has led to brands dumping their advertising stars in the past. Brazilian footballer Ronaldinho was axed from his Coca-Cola sponsorship deal after appearing with a can of Pepsi during a press conference, while Kate Moss was dropped by fashion giants Chanel and Burberry after the media reported that she had been caught taking drugs.

Below, we look at six other big advertising partnerships that collapsed following celebrity controversies.

OJ Simpson and Hertz

"The Juice" first appeared in rental firm Hertz's advertising campaign in 1975, featuring in a TV commercial that represented a watershed moment for advertising, as the star was a black man. The partnership earned the footballer $600,000 a year, according to marketing magazine Ad Age.

Simpson continued to star in the firm's adverts throughout the Seventies and Eighties, until it slammed the brakes on the two-decade collaboration following his arrest for the murders of his ex-wife Nicole Brown Simpson and her friend Ron Goldman.