It's a 10 Miracle Leave-In Plus Keratin is an excellent nourishing treatment that can be used alone and/or as a restorative styling product to maintain keratin straightening treatments. It works on all hair types to bring out natural luster and manageability while also making hair stronger and healthier by replacing lost protein with every use. It can be used on wet hair for extra shine or dry hair in place of a styling cream. Protects the natural keratin in hair, protects against heat, restores hydration balance, detangles, defrizzes and adds shine. Strengthens hair structure and seals cuticles for extra silky hair. Key Ingredients: Panthenol, sunflower seed extract, silk amino acids, hydrolyzed keratin, keratin amino acids.

Product Reviews

Rated 4.72 out of 5 stars

1349 Reviews

Most Helpful Positive Review

Best leave in I've ever used

My hair was damaged from blow drying every day after my shower...won't do that again back to air drying. I was looking for anything to help me bring my hair back to life and make it less damaged. This is the product. Spray it in your hair and it's turns to silk so easy to brush through. After a few days I didn't have to use it anymore and my hair feels way better than before a noticeable difference. I still use it every once in a while just to keep my hair healthy and strong.

Most Helpful Critical Review

Loved it- until I realized I was allergic

I started using this product in 2011 when my roommate, who was a hair dresser, brought it home and swore by it. Initially, I loved it! But at the same time, I started developing a contact dermatitis on my scalp. I thought it was the Morraccan Oil shampoo and conditioner I started using at the time too- so even though I loved that shampoo and conditioner as well, I stopped using it. The dermatitis continued, getting worse/ better but I never attributed it to It's A 10 because I didn't spray it on my scalp- I mean my hair is more than halfway down my back and I would use it on the midshaft to the ends. Long story short, and a lot of trial and error with products, my diet, allergy tests, etc.- I picked up a different leave in conditioner a month or two ago, because I just felt like switching it up. Mind you, I had been using It's a 10 consistently for 5 years.. that's probably close to 30-40 bottles of this stuff, with my hair being so long. So miraculously, the dermatitis cleared up mostly... my scalp was significantly less itchy and everything was great! I still didn't want to believe it was It's a 10 because it was my staple product. Anyway, I picked up a bottle of it two weeks ago and have noticed that the dermatitis has returned and immediately after using it, while my hair was still wet, my scalp would ITCH like crazy! Sooo I looked up some of the ingredients and the ingredient Hydroxyisohexyl 3-cyclohexene carboxaldehyde- known as Lyral is apparently a well-known allergen according to the US National Library of Medicine. According to the study, 89% of individuals had some sort of contact dermatitis develop and the National Institutes of Health recommend a significant reduction of in usage concentrations to prevent allergic reactions. So hey, product developers of It's a 10- I'm sure that this ingredient can be substituted for something a little less abrasive to people who have a sensitivity! Otherwise, if your not allergic, it's a good product!

Reviewed by 1349 customers

Unable to use all of the product

3

lindsay from Los Angeles, CA

This was just okay. I had higher hopes for it. The pump doesn't work well because I felt like it ran out soooo fast....I can feel product left in there but nothing is coming out. Also, it didn't really perform any miracles on my hair. I expected more from this product.

Some of these reviews have to be trolls!

5

Danielle from Youngstown, Ohio

My hair is fine, curly (so dry and porous) and I desperately needed a little boost to make my hair more soft/manageable. This absolutely did the trick and I suggest it to everyone. My hair knots like you would not believe and so I rub a couple squirts of this into my ends and walla! Brushes right out. People saying it made their hair stiff- literally not even possible. Love this product AND it smells amazingggg!!

Leaves hair quite stiff and knots easily

1

Carol from Columbus, Ohio

I'm slightly confused about this, but this product is making my hair quite stiff and not at all soft and silky like all the reviews I've been reading. Ever since I began using this, my hair knots so easily and feels very unpleasant.

Nop

2

Cristhine from Maryland

My hair feels dry

Love This Product!

5

Mary from Michigan

I love this product! Tames dry, fly-a-way hairs without weighing down my hair. Great leave in product.

Amazing Product

5

Kitty from Ny

I have been using this product since March 2020 which is for about 5 months. This product has saved me a lot of time and money since in the past I would always spend money on products for keeping my hair curly and others to keep my hair straight. To give you guys an idea of what my hair looks like it is coarse, very curly,frizzy, color treated, and doesn't retain moisture well. I normally keep my hair curly and do the pandemic have been over due for a color treatment. I suffer from single strand knots on the nape of my neck, which have gotten worse due to keeping my hair in buns.Since using this leave in I noticed my hair doesn't break as often from the ends and my strand knots behind the nape of my neck have decreased. I only use this product for leaving my hair curly/out and use my denman brush to smooth the product through. The price is not cheap, but given all the money I have spent to buy leave ins, gels, mousses, and creams it is worth it. Now my mother, sister, and my self use it and we all have different hair types.

Amazing for all hair types

5

Crystal from Atlanta, GA

I have a lot of curly/wavy hair, but it's very thin! So it's super prone to breakage and heat damage. I always wear my hair straight and I'm always trying to apply a good thermal protectant since my hair is very long, and I always want to avoid extensions. THIS SAVED MY HAIR. Keeping my icy blonde highlights the right color requires purple shampoo and I need lots of hydrating and good detangling to prevent breakage going up my hair. I used the It's a 10 blonde spray; and while that was okay, this is 10000% better. My hair straighteners faster, no more burning hair, and dry/coarse/brittle ends. Your hair will be shiny, weightless, and super soft. Well worth the money if you want to preserve or restore your hair back to its health!!

Great product, terrible pump

4

Ashley from TX

I have gray wavy hair that feels dry dry dry. This stuff fixes it! And I love it! BUT THE PUMP SUCKS. You will be stuck there trying to get it out, just thinking of how awesome it makes your hair but alas, the pump won't work. It is hard to appreciate a great product WHEN YOU CANT ACTUALLY USE It.

AWESOME!!! This product literally restored my hair.

5

HEATHER H from Illinois (IL)

THIS LITERALLY RESTORED MY HAIR! I MOVED AWAY AND WHEN I CAME BACK TO HAVE MY OLD HAIRDRESSER DO MY HAIR, SHE ASKED WHAT I'D BEEN USING BECAUSE IT LOOKED SO HEALTHY!!! DETANGLES, STRENGTHENS, MAKES IT SOOO SOFT, PROTECTS! I MEAN, WHAT MORE COULD YOU ASK FOR!!

Loooong hair therapy

5

Handjobsbysarah from SoCal 🌻

I have long hair. Like down to my butt long, and the hard thing about that is that hair is years old so keeping it hydrated and nourished is really a task. I never wanted to buy the big bottle but I heard so much good things specifically about the one with keratin so I bought the small bottle to try it. Omg my hair Feels so soft. I don't wash my hair more than 1x a week so usually day 3 and on my ends feel so coarse and dry and just not a good feeling, my hair feels just as soft as my roots with this. I'm sad I waited so long to try it

Why have I waited?

5

Damaged from Ohio

The only thing that works!!! Well worth the price. My hair feels like silk and smells so clean. Cant believe I I haven't tried this before!!!

Pump SUCKS

1

Beauty junkie from Texas

I have used this product for over 7 years and the pump and packaging have always been an issues, but it seems to be getting worse and worse. The last two bottles I have purchased have left 1/2 the product in them and will not pump out. I have 4 sisters and we all use this. Every single one of us have this issue, so it's not just me. I've dealt with it for years but though eh it's fine. No it's incredibly infuriating that there is so much product in the bottle and it won't dispense. I'm done buying this. I will big from a competitor.

Smooth Manageable hair

4

Diana from IL

I used this on damp hair the first time, my hair felt smoother the next month. The frizzy esa went down dramatically. My only complaint is that it does not help with my fly always. But definitely will repurchase this again.

Amazing!!!

5

Cali from Boston,Massachusetts

I've tried many it's a ten products and this is by far my favorite which I know sounds crazy. You only need a little and it lasts awhile.It helps tame wavy,frizzy,dry,hair. It works like a anti-frizz product and it is thicker than most anti-frizz products.

AMAZING!!!

5

XTina from St. Louis, MO

I switched from the Pureology 21 spray to this. Way better for detangling, since I have suuuuuuper thick hair. Leaves my hair silky smooth and I've noticed way less split ends since I color and use heat often. I recommend this for dry, frizzy and color treated hair.

Must Have!!

5

miranda from California

My hair is long, thick, and damaged from box dyes. It is naturally wavy and VERY frizzy... but I use this after each shower & whenever I have fly aways. I also use it as a protectant before using heat. AMAZING!! Worth the price.

The best

5

Candy from Michigan

I love love love this! I have dry, damaged, very curly, colored hair and this works wonders for me! I've always had a hard time styling my hair and this makes it so easy! It makes my hair so soft, shiny, and smooth. It also brightens the color in my hair. If you have dry damaged hair i Highly recommend this!!!

Best ever!

5

Loren from Colorado

This is the greatest leave in I have ever used! I have bleached curly/wavy hair and whenever I use this it's soft and frizz free. I will always use this stuff!

Only thing that detangles my hair

5

Beastie mom from Woodland, ca

After I apply and let sit for a couple minutes I can get a pick through my very curly hair

Love this!

5

Brit from Oklahoma

I use this after I was my hair every time. Makes getting tangles out much easier. Silky hair afterwards.

love it:)

5

GJB from Kenosha, WI

Before this product I used the original "Miracle Leave In", but it honestly didn't do much for my hair. After purchasing the Keratin leave in I've noticed great changes. My hair is extremely damaged by heat and bleach etc. and using this on both my wet and dry hair is phenomenal! I don't notice any build up on my roots or residue on the rest of my hair which is usually a common problem with other leave in's. definitely will purchase again

I would buy this product again and again!

5

GlamSoChic from Arlington, TX

Any of the "It's a 10" products work remarkably. It leaves hair silky soft, moisturized, shiny and healthy. I'm currently using this one for the first time since I got a keratin treatment done back in December. I used this alone to blow-dry my hair. I love the fact that it also serves as a heat protectant. I can't rave enough about this product. I have very curly, frizzy hair and whenever I blow-dry my hair, people actually think I've straightened it with a flat iron. Nope. Just a good blow dryer, a round brush and this. Oh, and did I mention I have medium length hair and I still dry my hair in 20 minutes? I will forever be using this brand.

Just Trust Me

5

Jbug from Cali

This is THE BEST hands down. It smells amazing and clean and it makes my hair so smooth and silky, also helps control my frizz. Love this product, it's expensive but it's definitely worth it. Just trust me it's amazing :)

This is a regular purchase of mine. I love it

5

Mg from Reading, PA

I love this product so much. My stylist used it on my hair years ago, and I have been using it ever since.

Great recommendation

5

Rachi91 from Texas

I just started using this a couple of days ago and I already see and feel a difference in my hair. I got highlights and my hair felt and looked very dry. It would literally crunch when I touched it. I'm so glad the employee at store recommended this product to me.