Shoe production is a fairly controversial industry, even today. The materials used are often unsustainable, the mark up is very high and we learn on a regular basis about unethical manufacturing facilities where the workers are abused. It is unfortunate that we cannot trust a vast majority of manufacturers, as shoes are one of the most important piece of apparel we use on a day to day basis. They give us the ability to travel and have a huge role in defining our style and identity.

In this respect, the emergence of the Allbirds brand is exciting, because the company succeeds in producing awesome shoes that are both sustainable and made ethically. The shoes have a modern design with a limited number of four colors for both the men and women ranges. The bottom material is a lightweight piece of rubber that attaches to one simple piece of fabric wrapped around the foot. The perks are vast and varied. Made from a breathable and flexible material, the shoes cool down when it’s hot and warm up when it’s cold, they wick out moisture from the skin, and they eliminate the need for wearing socks. How is this all possible? Allbirds uses merino wool fabric that is both sustainable and comfortable, providing enormous beneficial properties when it comes to footwear as it reduces odors, is machine washable and easily recyclable. Passionate about its footwear collection and the quality of its designs, the company offers a 30-day return policy and replaces damaged parts, if needed. Go to allbirds.com to find out more about the brand and to watch the CEO elaborate on the company’s mission while he offers a tour of his farm. It will probably make you rethink how, why, and where you buy your shoes.