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Downtown leaders are hoping to steer game-day traffic and dollars to the urban core by hitching onto a smartphone parking app Baylor University is preparing to debut.

The app is designed to allow those with reserved parking on campus to enter their ZIP code and get detailed driving directions directly to their spot.

Baylor officials told Waco Downtown Development Corp. officials Tuesday that the app also would offer directions to parking destinations in the central business district and in East Waco.

With Baylor’s 7,000 paid spots at the stadium and on campus pre-sold for the season, DDC officials are planning free parking and shuttle service around Austin Avenue to promote the historic center of the city.

At a public meeting on game-day parking Tuesday, DDC executive director Megan Henderson said the app and related online information will help make it easy for visitors to navigate downtown and East Waco. She said she is confident that the details of parking, shuttles and directional signs will be worked out by the first game Aug. 31.