Before you begin, you need to help your marketing agent understand important data about your business, such as:

What is your target market?

What makes your product or service better than your competition?

Which image do you want to make for your company?

You also have to give them an idea of what you like about the chart used for marketing.

Choose the best competition chart and hope you can use it for your business.

Select a chart that is used by companies in other industries, but target the same target market.

Choose images based on the media that you think best suits your target market.