Pinterest consistently rolled out shopping-related features over the past few years, such as product pins and visual search for items you can buy. Most recently, it rolled out new tools that make it easier to post products on the platform and turn the website into some sort of a storefront for various brands. They include catalogs for brands, the ability to post shopping ads from businesses' feeds and personalized shopping recommendations based on the pins users having been saving. All those features were created by the company's engineering team, and we can likely expect more now that King is joining the division.

Pinterest chief Ben Silbermann said in a statement: