When Facebook Chief Executive Mark Zuckerberg donated $75 million to San Francisco General Hospital back in 2015, he probably thought he would get some good public relations out of the move, in addition to getting his last name attached to the facility.

But with the fallout from the Cambridge Analytica scandal still hanging over Facebook, along with new drama from the company’s hiring of a Republican-affiliated firm to run campaigns designed to discredit some Facebook critics and a former company employee publishing a screed claiming that Facebook is “failing its black employees and black users”, Zuckerberg’s good-PR level might right now be at an all-time low.

And if a San Francisco supervisor has his way, the Facebook boss might soon not even be able to see his name attached to S.F. General.

Late Tuesday, Supervisor Aaron Peskin asked San Francisco City Attorney Dennis Herrera to initiate a legislative process that within a few months could result in the city removing Zuckerberg’s name from S.F. General and potentially changing the process by which San Francisco accepts private donations in exchange for naming rights to public institutions. Officially, the $75 million donation was made by Zuckerberg and his wife, Priscilla Chan.

In a statement given to this news organization, Peskin cited many of recent issues involving Facebook as reasons why San Francisco shouldn’t want its public institutions affiliated with the social-media company.

“I really want this City to re-assess the value of giving up these naming rights and the message this sends relative to our role as stewards of the public trust,” Peskin said. “More than just about naming rights, this is about the integrity of institutions and spaces that are overwhelmingly funded by the public and which exist to serve the public.”

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Facebook to halt new political ads just before U.S. election Any decision about stripping Zuckerberg’s name off of S.F. General would not be made overnight. Sunny Angulo, Peskin’s chief of staff, said that any legislation that is eventually drawn up would have to sit for 30 days in order for public comments to be considered, then discussing in a public committee hearing for what would be two votes on the matter.

Among the issues to be determined would be what would happen to Zuckerberg’s $75 million, and how much, if any of the donation would be returned should the city vote to remove his name from the hospital’s title.