By Codelia Mantsebo

A new social networking app for the affluent consumer has launched.

Crowning itself as the “world’s most exclusive social network,” Rich Kids, a new photo sharing app, separates itself from the regular, free-to-use social networking sites such as Facebook, Twitter and Instagram by charging its users a $1,000 monthly fee for premium membership.

While the Rich Kids app can be downloaded from the Apple App Store, with a free membership via Facebook login, the non-paying users who choose to sign up will be able to view and follow the young and wealthy. Only Rich Kids members are allowed to post content on this ultra-exclusive social network.

“Being rich is boring when nobody sees you”, the site says.

According to the team of this platform, Rich Kids has been developed for more privileged people who want to stand apart from the rest of the users. It promises to offer its wealthy members the ability to “gain new followers” they might not be able to find “among the millions of users on Instagram”.

The Rich Kids team states “Anyone can use #rkoi or #richkids hashtag on Instagram or pose next to a luxury car on a parking lot. But not on Rich Kids”.

“We created something different. A new social network where our members can really stand out and be visible in an elegant and meaningful way. Share their life with other users and build a true fan base,” the new network’s creators state.

“Only members of Rich Kids can share photos. To become a member, users have to subscribe to Rich Kids Membership. To ensure the quality and exclusivity of our members the membership is set to be $1,000 per month.”

The high payment charges are for maintaining the quality and exclusivity of the wealthy members.

The son of the renowned fashion designer Roberto Cavalli, Robert Cavalli is one of the first members of the app, alongside Turkish real estate empire heir, Emir Bahadir and Ukrainian socialite Julia Stakhiva.

Rich Kids CEO, Juraj Ivan, said that a third of the overpriced membership will help fund education for underprivileged children.