Golden Gaytime is an iconic ice-cream in Australia, its name survived intact despite the homosexual connotations in modern decades. The company just decided to play up the camp name with the boxes, holding the words "4 delicious chances to have a gay time."

Here's a classic Golden Gaytime TV ad from the 80s, "Let the Gaytimes roll!"

And a more recent Golden Gaytime TV ad (hilarious!):