Sam Heughan's role as global brand ambassador for Barbour truly is is a gift that keeps on giving.

His latest project for the company? A holiday ad in which he ventures into the (presumably Scottish) woods to chop down a Christmas tree. Spoiler alert: it also involves frolicking black labs. *Excuse me while I swoon*

Watch the full clip here, then go ahead and hit that replay button—Outlander is on hiatus, after all—before heading to Barbour.com for more info on the winter collection.

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Caroline Hallemann Senior Digital News Editor As the senior digital news editor for Town & Country, Caroline Hallemann covers everything from the British royal family to the latest episodes of Outlander, Killing Eve, and The Crown.

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