PETA Ad Banned Over Swine Flu Fears, "Ambiguous" Message

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A new ad from PETA UK highlighting the role that livestock production plays in the incubation, development and spread of fatal infectious diseases has been pulled by the Advertising Standards Authority. According to the watchdog group, complaints were received that the ad might be misinterpreted to mean that eating meat will cause people to receive the H1N1 virus. PETA’s highlighting of the word “Swine Flu” repeatedly also apparently did them no favors.

The ASA added that the poster referred to a number of diseases, two of which are known to have originated from eating meat and two that did not.

“Although we understood the intention was to refer to livestock and meat production rather than just eating meat, we considered that the message was, at best, ambiguous,” said the ASA.

“PETA is sending a clear message that meat-eating fuels the demand for filthy factory farms, which, in turn, enable pathogens such as the swine flu virus to multiply, spread and cause infection”, says PETA’s Poorva Joshipura. “The easiest way for consumers to help prevent the development of animalborne disease epidemics and infectious illnesses is to go vegan.”