Our names are Sarah Adly, Arianna Cannarozzo, Nicole Hack, Charissa Olano and Alesandra Stravato. We are undergraduate students at Ryerson University, working with our faculty supervisor Dr. Lorena Escandón in the School of Creative Industries. I would like to invite you to take part in our research study, which concerns how creative and cultural companies are changing their logo designs to respond to changing trends and consumer behaviours.You are being asked to voluntarily complete this online survey. It involves questions about yourself, logo design, and your shopping habits. This should take about 10 minutes to complete. In order for all of your answers to be collected you must go to the end of the survey and click ‘submit survey’. This will demonstrate your full consent to participation.There is no direct benefit to you for taking part in this study.Some of the survey questions may make you uncomfortable or upset or you may simply wish not to answer some questions. You are free to decline to answer any questions you do not wish to answer, or stop participating at any time by closing your browser. If you close your browser before getting to the end of the survey and do not confirm your consent to participate at the end of the survey by clicking the ‘submit’ button your information collected up to that point will not be used.The survey is anonymous and as such will not be collecting information that will easily identify you, like your name or other unique identifiers. Although your Internet Protocol (IP) address can be tracked through the survey platform, the researcher/s will not be collecting this information.This survey uses Google Surveys, which is a United States of American (USA) company.Consequently, USA authorities under the provisions of the Patriot Act may access the survey data. If you would rather participate with an email or paper-based survey please contact the researchers. Please note email or paper-based surveys may allow your identity to be known to the researcher/s but if you select this option your information will be kept confidential.Participation in research is completely voluntary and you can withdraw your consent at any point up to clicking the submit button at the end of the survey. However, because the survey is anonymous, once you click the submit button at the end of the survey the researchers will not be able to determine which survey answers belong to you so your information cannot be withdrawn after that point.Please note, that by clicking submit at the end of the study you are providing your consent for participation. By consenting to participate you are not waiving any of your legal rights as a research participant.If you have any questions about your rights or treatment as a research participant in this study, please contact the Ryerson University Research Ethics Board at rebchair@ryerson.ca (416) 979-5042.