Amazon just surprised us all with a surprise announcement to introduce a bunch of new Echo and Alexa devices just before the holiday season. Slotting its announcement right after the new Apple TV 4K launched and right before Google is expected to launch a new Google Home speaker, Amazon is here to remind us that its Alexa technology is still here, and it is still one of the most adopted in the majority of gadgets in the voice-activated industry. From a new and updated Fire TV set-top box to several new Echo devices, here are all the latest news out of Amazon’s press event in Seattle.