A Victorian truckie by trade has come up with an ingenious way of recycling disposable coffee cups.

You may not know it, but 1.2 billion cups end-up in Australian landfill each year.

"They either get rejected at the sorting facility or if they go to the paper mills they get rejected because that polyethylene lining won't come off the paper,” Robert Pascoe from recycling innovator Simply Cups told 9NEWS.

Mr Collins showed demonstrated his unique solution to the coffee cup recycling issue. (9NEWS) (9news)

That's where a bit of Aussie invention comes into play; truck driver Dennis Collins from Paper Freight Recycling has devised a chemical concoction to separate the plastic lining from the paper cup.

"We soak the coffee cups in a chemical...we drain the chemical off, then add a catalyst. The catalyst loosens the plastic from the paper, then we use mechanical means to separate the plastic completely from it,” Mr Collins said.

While he currently demonstrates the process in a bucket, to build an expensive and viable machine, a lot more cups are required.

Enter 7-Eleven: the convenience store giant has come on board, committing to collecting 70 million cups by setting up recycling bins at 200 selected stores across the country.

More than one billion coffee cups end up in landfill each year. (9NEWS) (9news)

The recycling bins will be installed at 7-Eleven outlets across the country. (9NEWS) (9news)

Any takeaway coffee cup can be recycled- not just those purchased from 7-Eleven stores. (9NEWS) (9news)

"We understand that we are part of the problem and therefore if you're part of it you should be trying to find a solution so we think we've done that, we're on the verge of the kick-off right now so this is where we now start the hard work,” 7-Eleven CEO Angus McKay said.

The recycling bins are for any brand of coffee cups, not just those bought from 7-Eleven outlets. Workplaces now being encouraged to set-up their own in-office collection schemes so their cups can be recycled.

So now you can drink your favourite brew and help the environment too!

7-Eleven will launch the recycling program at stores from tomorrow (27/03/2018)