During a long-awaited press conference today, President-elect called Buzzfeed a “failing pile of garbage.” That was about three hours ago. They’re already selling merch branded with the phrase.

There are t-shirts, bumper stickers, and even an actual garbage can.

The whole online shop got a bit of a makeover and has a splash header announcing their Trumpian rebranding:

Trump prides himself on being a savvy businessman, so surely even he would be impressed by this quick profit-seeking turnaround.

UPDATE — 5:07 p.m. EST:

It has been brought to our attention that the proceeds from this are now going directly to the Committee to Protect Journalists, which is the same organization Meryl Streep encouraged donations to during her Golden Globes speech.

That doesn’t appear to have been the case earlier, but a bullet point on the e-commerce page now reads as follows:

All proceeds from purchases of BuzzFeed’s limited-edition “Failing Pile of Garbage” merchandise will go to the Committee to Protect Journalists. Interested in learning more or making a donation? Visit https://www.cpj.org/

[image: screengrab]

Lindsey: Twitter. Facebook.

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