Eminem wouldn’t be Eminem — or Slim Shady, or Marshall Mathers — if he didn’t allot some of his whizbang rhymes to homophobic slurs and misogynistic fantasies. ”Rap God,” an early release from his eighth album on which he belittles unnamed rivals as ”fags” and ”gay,” kicked up the latest in a long line of debates about his compulsion to attack women and gay men. But on The Marshall Mathers LP 2 (out this week, and already on track to be one of the year’s biggest sellers), the Detroit stalwart works his is-it-me-or-my-demons shell game more furiously than ever. On the seven-minute-plus opener ”Bad Guy,” he imagines his own comeuppance, as the brother of his old stalker character, Stan, kidnaps Em to avenge his late sibling. Facing death, Marshall imagines his ”lack of a conscience”: ”I’m the bullies you hate, that you became/With every faggot you slaughtered/Coming back on ya, every woman you insult/That, with the double standard you had when it comes to your daughters.”

So many layers! But while ”Bad Guy” — which recognizes that he’s no better than the bullies who damaged him — might be the closest Em’s come to a mea culpa, it still fails to justify his cranking the cycle back up again. He uses antigay epithets on two more songs, and fully devotes three others to deriding exes, including ”Love Game,” featuring a truly stoopid Kendrick Lamar verse. Nor does any of it put Em within shouting distance of the year 2013. Today’s leading rappers cultivate sensitivity (Drake) or channel anger sparked by racism and complacency (Kanye). And virtually all of current hip-hop is hot and heavy with the fashion world, where females and gay guys obviously pull many of the levers. Meanwhile, ”Berzerk,” LP 2‘s most exhilarating track, features Em boasting about his ”pressed khakis” over a track built on vintage Billy Squier and Beastie Boys bits. Credit that throwback sound to Rick Rubin, who executive-produced the album with Dr. Dre, another rap fogey still going strong. Rubin, the guitar-sampling god who helped Kanye pare down the bludgeoning Yeezus, here sends Eminem back to the future for the album’s most endearingly bonkers tracks. ”Rhyme or Reason” rearranges ”Time of the Season” by the Zombies so Em can answer the circa-1968 vocals asking ”What’s your name?” and ”Who’s your daddy?” with ”Marshall” and ”I don’t have one.” ”So Far…” similarly flips ”Life’s Been Good” by Joe Walsh. (Joe Walsh!) All this meta-production underlines a more banal truth about Em’s durable appeal: He likes guitars (and on slower tracks, piano). With rock these days as lethargic as hip-hop is inventive, Eminem’s the patron saint of those who yearn for big riffs and unapologetic gangstas.