Virtus.pro has signed a sponsorship deal with Pari-Match that includes logo placement on the team’s jerseys and social media outlets.

This is the organization’s second non-endemic Russian sponsor, alongside telcom Megafon.

Last month, Pari-Match also secured a multi-year partnership with the UFC.

Russian esports organization Virtus.pro has signed a sponsorship agreement with betting company Pari-Match, that will include branding on team jerseys, social media, and website. The deal will remain in effect throughout 2019. Last month, Virtus.pro partnered with another Russian non-endemic brand, telecommunications company MegaFon.

Pari-Match currently offers betting on tournaments and leagues in Dota 2 , Counter-Strike: Global Offensive , League of Legends , Starcraft 2 , Overwatch , and NBA 2K . Virtus.pro currently fields multi-championship winning teams in two of those games, CS:GO and Dota 2.

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Pari-Match reportedly has a user base of 1.7M, and recently secured a multi-year agreement to become the official betting and wagering partner of the UFC, across the EMEA region (excluding the UK and Ireland). The betting company joins fellow Virtus.pro sponsors G2A , Fragstore , Twitch , Mr.Cat, and LG.

“Currently, esports is the most dynamically developing sport in the world,” says Anatoly Merezhko, CEO of BC Pari-Match. “Virtus.pro’s constant innovations and leader’s ambitions resonate with our company’s values. We are certain this partnership will allow both parties to strengthen their positions and create new opportunities for development.”

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]Currently, Counter-Strike appears to be the leading esports title for betting companies looking for sponsorship opportunities.[/perfectpullquote]

The Russian company joins other long-standing betting companies looking to establish a customer base in the esports industry. Betway, for example, is sponsoring multiple ESL events throughout 2018, including the ESL Pro League, and is also a sponsor for Swedish team organization Ninjas in Pyjamas and the upcoming FACEIT London Major.

Currently, Counter-Strike appears to be the leading esports title for betting companies looking for sponsorship opportunities, likely due to the lack of any centralized league with regulations against such platforms. Developer-run leagues like Riot Games’ League of Legends Championship Series have strict rules prohibiting gambling sponsors, that only differ slightly across multiple regions. Meanwhile,the rules regarding CS:GO tournaments can vary somewhat depending on the company organizing the event.