In Australia, an oversupply crisis has led to a situation where wine prices are being pushed down to such a level that they became cheaper than some bottled water.

The wine industry faces an unprecedented meltdown and a fire-sale of unprofitable vineyards. Price collapse and over-planting have forced players to sell many of their unprofitable vineyards. A detailed report suggests that the fire-sale of vineyards and plummeting prices is the reality check the industry had to have.Anyway, if you get wine cheaper than water, would you like to change your drinking behavior by replacing water with wine?