By Courtney Potter

To know ’em is to love ’em… Disney’s Tsum Tsum—round plush toys of varying sizes that feature faces of popular Disney characters—have grown into a worldwide phenomenon, and for good reason. They’re soft and cuddly; they’re terrifically adorable; and they’re totally collectible. Available plush pals run the gamut from classic characters like Mickey Mouse and Winnie the Pooh to Star Wars’ Yoda and Marvel’s Hulk.

On the first and third Tuesday of every month, new Tsum Tsum debut both at Disney Stores nationwide and at DisneyStore.com. But now there’s another day to look forward to: “Must Must Thursday”! Starting May 12, Disney.com is debuting a brand-new video series all about your favorite Tsum Tsum, called Tsum Tsum Kingdom.

Ever wanted to see Tsum in their “natural habitat”? These live-action shorts, inspired by documentary films like Disneynature’s Monkey Kingdom and Bears, follow Tsum Tsum as they trek through the adventures of everyday life. In this first video, featuring all your favorite Tsum Tsum “Classics,” a Tsum finds himself covered in catnip—and must escape from the furry paws of the house cat (with the help of his fellow Tsum, of course!) before it’s too late.

Stay tuned for more videos in the weeks to come! You’ll see Tsum discussing the day’s events around the office water cooler, embarking on daring missions by the pool, and even trying out new forms of transportation.