Operation Disrespectful Nod called on Gamergate supporters to send as many emails as possible, being careful not to mention Gamergate itself for fear of tipping off their targets, to advertisers on sites that were seen to be anti-Gamergate. Most of the targets had written opinion pieces asserting that the ‘gamer’ identity had less cultural relevance now as the group of people who play video games is far wider than the early stereotype of young, solitary men. Dyson was an early target of Operation Disrespectful Nod and withdrew its advertising in November, citing a need to review their media partners for ‘relevance as well as appropriateness.’