The Vancouver Canucks' fan community is calling a penalty on the club for using a fan-designed logo without permission from the artist.

The Vancouver Canucks’ online fan community is calling a penalty on the club, alleging the team is using a fan-designed logo on a piece of clothing without permission from the artist.

A recent Canucks TV video showed the club’s three star forwards — Brock Boeser, Elias Pettersson and Bo Horvat — collaborating with designers on custom New Era hats to sell in the team store.

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Photo by DARRYL DYCK / THE CANADIAN PRESS

The hat designed by Boeser features the Canucks’ wordmark on the front and his “The Flow” logo on the side — an image designed by freelance illustrator and former Canucks Army blogger Gráinne Downey as a tribute to the all-star winger’s legendary hockey hair.

Photo by @wholegrainne

Downey and fellow Canucks Army contributor Cam Davie released the shirt online, with all proceeds going to charity. The design was a huge hit, raising $12,000 for the Make-A-Wish Foundation of B.C. and Yukon last year, and nearly $8,000 for the Canadian Cancer Society this year.

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“Neither Gráinne nor I have kept one cent,” Davie said in a recent tweet.

Canucks spokesman Ben Brown said the club has reached out to Downey, but declined to comment further.

Boeser, who loves the design and the nickname, even bought one of the original shirts himself. And when it came time to design a Canucks hat, he pushed to incorporate “The Flow.”

“I think we should do Canucks, and then have that ‘Flow’ thing on the side,” Brock Boeser says during the design process. “We have my nickname, what the fans call me, ‘The Flow,’ that we want to put on the side.”

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“There it is,” Boeser says in the clip, as a designer pulls up a slightly tweaked version of the image. “Put that right on the side of the hat.”

That’s precisely where the image ended up. But neither Downey nor Davie were contacted or offered any compensation or credit for their work prior to the release of the video.

In a tweet to the Canucks, Davie said he and Downey “would be honoured” to see the design on a hat, but stressed that Downey owns the design, and expressed disappointment that the team had chosen to use it without her say-so.

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“I am disappointed that the Canucks and the Canucks Team Store did not make an attempt to contact Gráinne or me before attempting to use (and obviously change) the artwork that Gráinne designed,” Davie told Postmedia News. “I am also extremely grateful for the show of support on social media that we have both received for Gráinne’s exceptional work, and for our cause.

“Ultimately, my only goal is to raise as much money as possible for the Canadian Cancer Society through the online sales of our merchandise.”

Other fans rushed to Downey and Davie’s support online, criticizing the Canucks for what they feel is the brazen theft of an original design.

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This wouldn’t be the Canucks’ first time borrowing contributions from the fan community to stock their team store. The club also recently began selling Canucks Army hats, trading on the popularity of the fan blog of the same name.

But no proceeds went to the blog, which has been steadily building their brand for over a decade.

The franchise is notoriously litigious if fans dare to use their copyrighted material. In August, for instance, the Canucks ordered the members of a 3-on-3 youth lacrosse team in Langley to turn over their customized jerseys, which featured a modified version of the Johnny Canuck logo carrying a lacrosse stick.