The Better Business Bureau has issued a statement about the much decried ending to Mass Effect 3, stating that complaints over the ending's lack of individual tailoring could be false advertising.

A blogger for the Better Business Bureau has weighed in on the much decried ending to Mass Effect 3, stating that complaints over the ending's lack of individual tailoring could be false advertising.

On a post on the company's "Consumer News and Opinon" blog, Marjorie Stephens explained that the problem is a result of the ending not reflecting how Mass Effect 3 was marketed. She cites the games website, which includes bulletpoints like, "your choices drive powerful outcomes, including relationships with key characters, the fate of entire civilizations, and even radically different ending scenarios."

"The issue at stake here is, did Bio Ware falsely advertise," Stephens said. "Technically, yes, they did. In the first bullet point, where it states 'the decisions you make completely shape your experience,' there is no indecision in that statement. It is an absolute."

She adds that companies should "give careful consideration to how they word their advertisements," lest they receive the kind of backlash BioWare is currently experiencing. For what it's worth, we weren't upset that the game's ending didn't live up to its marketing. We just wanted our Shepard to retire to an actual sheep farm with his best friend, Captain Anderson.