From US to Japan

Purple Carrot is a US-based company that endeavors to bring flexitarian menus closer to people, in an effort to introduce healthier meals to homes across the US, and now, in Japan.

Purple Carrot’s founder and CEO, Andy Levitt, says that he started Purple Carrot to let millions of other people discover how “eating delicious, plant-based meals, even if it’s just a couple of times a week, can improve the overall quality of your life.”

In Japan, Purple Carrot will be serving up its signature meal kits through Oisix’s website. Japanese customers will be able to order online and each meal kit only requires an average of 20 minutes to prepare and cook.

It’s been said that Purple Carrot will be introducing some staples and favorites from the US, but these will be reengineered to fit Japan’s unique flavor profile. Some examples of meal kits are: “Tofu Bibimbap with Komatsuna, Leek and Carrot,” and “Spicy Chickpea Coconut Curry.”