Gleeful grossout time! Be prepared for that iconic image of Andrew W.K.'s bloody visage (as well as the phrase I Get Wet) to take on a whole new meaning...

Playtex-- yes, that Playtex, the feminine sanitary products manufacturer-- has named W.K. the face of its new line of "Fresh + Sexy" wipes, which are designed for use by both genders before and after sexual activity.

"Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new," W.K. wrote in a statement. "Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!"

To top it all off, Playtex is throwing a Fresh + Sexy launch party at SXSW next week.

“This exciting new product required the help of someone who could embody the brand's playful yet bold campaign; someone who could party hard, but still be clean when it counted," a Playtex rep wrote in a statement. "Andrew W.K. is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes.”

Watch Andrew W.K. in a recent Pitchfork.tv segment: