Do you use an adblocker when browsing the web? If so you’re one of the 600 million who uses them on their smartphones and desktops. Adblocking is on the rise across the globe. According to Pagefair, 18 percent of desktop users in the US are blocking ads, to 24 per cent in Canada, and up to 29 per cent in Germany. Some countries like Ireland and Greece even clocked in at 39 per cent — almost half of all online users.

It’s a major concern for advertisers who are always searching for new methods to break through the noise online. Their job gets harder as the use of adblockers increases by almost 30 percent each year. As you can imagine, this has become a huge issue. They’re losing tens of millions of dollars in revenue to unseen ads. This is thanks to the rise of adblockers, and by other methods of revenue loss, such as digital ad fraud.

For all you non-advertisers out there you might be asking yourself — why do I care if people making millions of dollars are losing money? The answer is that on traditional platforms, advertising revenue is how your favourite creators get paid. It’s how they can afford to live and create the videos we love.

Many users perceive the current system to be a very one sided relationship. Viewers experience pop-up ads, banner ads, ads before, after, or in the middle of videos, sponsored content and more. It’s understandable why some choose to block out the noise. It’s obvious users are looking for something — in this case, a literal block — to help them get a little peace.

But what if users have a choice? What if they could choose whether they want to see ads? Consumers would be more likely to stop and listen. Especially if they get rewarded whenever they watched an advert. In this symbiotic relationship the need for adblockers would become obsolete.

Verasity is going to help fix the broken digital advertising economy. Verasity is a suite of blockchain enhanced video platform technologies designed to supercharge the online video ecosystem by enabling a direct and transparent relationship between viewers, content creators and advertisers.

Verasity’s community driven video sharing platform is a little like YouTube or Vimeo. A place where creators upload their videos and viewers watch at their discretion.

But what about the advertisers?

Advertisers will be happy to know that advertising on Verasity is trustworthy and transparent. Ad-fraud, ad-wastage, and opacity is eliminated thanks to patent pending Proof-of-View (PoV™) technology. By creating trust and transparency the Verasity ecosystem not only benefits advertisers but also the entire community.

Verasity’s high performance blockchain enables a transparent economy powered by a new micropayment capable token called VERA (VRA). VERA is used in all transactions between viewers, creators, publishers, and advertisers.

Viewers receive VERA when carrying out positive actions on the platform. Whether that’s watching a video, sharing a video, watching an ad, or through other engagements. The VERA they’re paid comes from the source, meaning that if a viewer chose to watch an advert, they will get paid by the advertiser. By giving viewers the incentive to watch ads, and giving them a choice of whether to watch them in the first place, adblockers aren’t needed. Viewers also have the choice to decide how much data they want to share about themselves. If they share more data with advertisers then they’ll get paid more in VERA. Most importantly, the choice is theirs.

This system is not designed just for the benefit of advertisers. Content creators get rewarded in VERA by viewers for posting great content. Viewers can also support their favourite channels by funding them directly, either through tipping or with VeraSparks, which is like crowdfunding but instead funds the content creator direct. Sponsors can also pay content creators for various methods of sponsorship.

Verasity’s goal is to create a trusted and transparent relationship between all users in Verasity’s ecosystem. A place where users are happy to keep their adblocker off as they’re happy to watch relevant adverts and get paid for their time while safe in the knowledge they’ve got control of their data.

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