A media critic says Hollywood is getting pressured into producing more LGBT-friendly movies.

According to The Hollywood Reporter, the activist group GLAAD gave Disney, Paramount and Warner Bros. failing grades as a GLAAD spokeswoman was quoted as saying "Hollywood's films lag far behind any other form of media when it comes to portrayals of LGBT characters."

Matt Philbin with the Media Research Center tells OneNewsNow that GLAAD is working hard to normalize homosexuality – and they know where to go to do it.

"What happens on the screen has a huge impact," he explains, "and that's why the lefties in Hollywood and the radical groups are going to keep pushing and keep pushing: they understand the power they have."

By pressuring Disney, Philbin argues that GLAAD is targeting kids.

"They're talking about Disney's bread and butter," notes the MRC spokesman. "They're talking about kids' movies and they're talking about normalizing homosexuality for children as young as 3 or 4 years old in such a way that, yes, this becomes something they see on the screen, something that they are told by the media is normal, everyday behavior."

For example, the Disney hit Frozen has been the focus of a Twitter campaign pushing the media giant to "give Elsa [the lead character] a girlfriend." And another hit film – Captain America: Civil War (Marvel Studios) – has drawn the ire of a Vanity Fair writer for the lead character's "heterosexual virility."

Philbin says the problem with groups like GLADD is that they will never stop pushing its agenda. "It will never be enough and there will always be more that they demand," he adds.