While national Democrats are urging candidates to steer clear of talking about impeaching President Donald Trump, Florida state Rep. David Richardson is going all-in on that very message ahead of the Democratic primary later this month in the open 27th District.

In a new ad released Monday, Richardson touts his introduction of an impeachment resolution in the state Legislature and calls out his top Democratic opponent, Donna Shalala, for not talking about the issue.

“There’s one word official Washington does not want you to hear,” Richardson says in the ad, standing in front of the Capitol.

He then attempts to say the word “impeachment” three times but the word is bleeped and a black box appears over his mouth to create the effect that he’s being censored.

Richardson, the first openly gay person elected to the Florida Legislature, is running in a five-way primary for the Democratic nomination in one of the party’s best pickup opportunities this cycle. Longtime Republican Rep. Ileana Ros-Lehtinen is retiring.