Editors Note: We’ve gotten many questions asking if this really is confirmed, so I changed the headline to say “likely.” I stand by what we wrote and if we are wrong I will be the first to admit it. From our sources, what AT&T’s President said to FierceVideo, and the wording of AT&T TV’s website we feel confident to say that AT&T will require the new Android TV powered set-top box for AT&T TV if you want to use it in your house. Also when we look at all the training materials that AT&T Employees posted online it says nothing about Roku, Fire TV, or Apple TV support. AT&T TV’s website also does not list Roku, Fire TV, or Apple TV support.

Yesterday we learned a lot about the new AT&T live TV streaming service AT&T TV. Part of the news that came out was that if you want to use AT&T TV on your home TV you will need an AT&T branded Android TV streaming player. This likely means you will need an AT&T TV streaming player for each TV in your house. Also during the AT&T earning call last week AT&T’s executives repeatedly talked about AT&T TV using a cheap set-top box.

This also lines up with what Variety reported saying “AT&T TV service, which will use a “thin client” internet set-top box. On the company’s Q2 earnings call on July 24, CEO Randall Stephenson said AT&T TV will slash customer-acquisition costs by 50% compared with the legacy DirecTV satellite service.”

Cnet also supports this recently saying in their story “the new offering will allow users to stream content to the AT&T TV app on mobile devices and through a box on TVs.”

Update: One AT&T Employee has told Cord Cutters News that you will be required to have at least one AT&T TV branded streaming player. After that, you can use other devices like Roku, Fire TV, and Apple TV.

Would you rather watch a video explaining all of this? Check out our YouTube video with Luke explaining what we know about AT&T TV:

Update: AT&T did respond to our emails only to say that they will be able to share more about AT&T TV customer experience closer to launch.

It is important to remember that AT&T TV is a different service from AT&T TV Now. AT&T TV Now is a rebranded version of DIRECTV NOW separate from the new still unreleased AT&T TV service.

Here is how AT&T describes the new streaming player requirement on the AT&T TV website:

Do I have to use a specific device to watch TV?