Samsung has developed a new universal remote control for its televisions and home theater accessories that ditches dozens of buttons in favor of Siri-like voice command support and a touch pad. As Apple reportedly readies an assault on the TV industry, established vendors such as Sony, LG and Samsung looked to cut the Cupertino-based firm off at the pass during this year’s Consumer Electronics Show. All the big names at this year’s show added voice controls and gesture support to their flagship HDTVs, and now Samsung has taken the wraps off its new voice-controlled universal remote, Nikkei’s Tech-On blog reports. The device allows users to speak commands in many cases rather than typing on a keyboard or pressing buttons, and it uses a combination of Bluetooth and infrared connectivity to improve reliability. While Samsung hasn’t yet stated exactly which devices will be compatible with its new remote, it did say TVs, set-top boxes, Blu-ray players and other accessories will be supported.

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