On May 31st, Lab Digital and Torchbox organised a short sprint with one goal: releasing Wagtail Personalisation support to the open source community.

About one year ago, Torchbox and Lab Digital got together in Oxford, to discuss personalisation possibilities of Wagtail and brainstorm about future functionalities that it should offer.

As a follow up, Lab Digital started development of the module at the end of 2016, as a result of an internal project to explore personalisation possibilities in the open source space. Wagtail CMS was the obvious choice to start building upon, of course.

Last Wednesday, Torchbox and Lab Digital made an effort to make the project ready for open source publication and release it to the open source community, as well as work on the future roadmap of Wagxperience — OnModus joined to bring additional UX expertise for this as well.

The result of this can be seen at at https://github.com/LabD/wagtail-personalisation

We are very interested in your feedback! Note there might be a few rough edges that need to be resolved before releasing version 1.0 — PR’s welcome!

Wagtail Personalisation is already being used for a project under development for Girl Effect, the international NGO. Their Girl Effect Mobile platform — which has reached more than 19 million people in over 60 countries — will use Wagtail Personalisation to deliver customised content based on gender, age, location and device.