Kelly Slater, Stephanie Gilmore, Gabriel Medina, Mitch Crews, and Johanne Defay are all faces we’re familiar with. We’ve watched them surf, and seen their triumphant interviews. But these intimate moments — the ones before heats, in between sets, and after wipeouts — are less common. And in their candidness are a powerful reminder that every day is an opportunity to do what we love, whoever we are, on the tour or picking up a board for the first time.

Admittedly, it is a commercial. But it still resonates. And it’s nice to see a non-surf company (in the traditional sense, as they are heavily invested as sponsors) come in and not make a mess of it.