When University of Louisville athletic director Tom Jurich announced a new deal with athletic apparel giant Adidas on Aug. 25, a reporter asked him if some of the proceeds would be shared with the university.

“It’s for the athletic department,” Jurich replied. “It’s for these student-athletes. It’s been earmarked for them.”

In fact, under the current deal with Adidas, which expires July 1, 98 percent of the cash provided by Adidas goes to one person: Rick Pitino, the now-suspended head coach.

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In 2015-16, for example, $1.5 million went to Pitino under his personal services agreement with the apparel company while just $25,000 went to the program, according to a contract obtained by the Courier-Journal under the state public records act.

The year before, Pitino also got $1.5 million, while the department banked just $10,000.

Under its contract, adidas also provides apparel, shoes and scholarships for an internship program.

Under the existing contract and the new one, any money that Adidas pays to University of Louisville coaches under personal service agreements is deducted from what the company gives to the athletic program.

Was it fair for Jurich to say the Adidas money was for student-athletes?

Kenny Klein, the department's spokesman, said it was.

“Players come here in part because of Coach Pitino. Coaching is part of what we give to student-athletes,” Klein said last month before a bribery scandal prompted the suspensions of Jurich and Pitino.

Klein also noted that Pitino had a contract with Adidas before the program struck its first agreement with the company.

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The new Adidas contract — worth $160 million over 10 years — calls for the company to give the Louisville program $79 million in cash over 10 years, as well as shoes and apparel. Details of the deal have not yet been made public, so it's unclear how much of the money under the new deal would go to coaches.

Interim President Greg Postel said the university is reviewing whether the Adidas money is tainted in the wake of a federal criminal complaint alleging that a company executive, sports agents and coaches conspired to pay top recruits to play for Adidas-sponsored schools.

Reporter Andrew Wolfson can be reached at 502-582-7189 or awolfson@courier-journal.com.

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