Below you can see a short video-explainer, demonstrating how Ambrosus can help parents assure the quality of the food they give to their children. The video is followed by a brief opinion piece.

Ambrosus Assures Quality, Safety and Origins of Ingredients in Baby Food

Every parent wants the best for their child. Healthy nutrition is the single most important parameter for a healthy development of children, influencing their growth, health and intellectual abilities. And yet in modern farms many products grown are systematically treated with a wide array of pesticides, herbicides and insecticides which do a great job at keeping the plants healthy up until it reaches the shelves, but often creates severe compounding health consequences for the consumers. Oftentimes, the biggest threat to food safety is not a pest, disease, or invasive plants, but the solutions used to fight them off. And with many products the consumer does not have a way to check how many chemical compounds are present in their food, and parents may give vegetables to their children that will create long-term adverse consequences for health, that may not become apparent for years.

As of today the labels on food packaging do not adequately inform the consumers about the health, safety and origins of individual products. The labels may inform about the ingredients, processing and origins, but only to the extent it is required by the government. In most cases consumers would like to know more details about the way their food was grown, raised and processed and they cannot rely on manufacturers to tell them the truth. In other cases labels may be simply misleading or false.

Ambrosus is developing a solution to connect food quality sensor systems that obtain reliable data about the internal composition of food as well as the external environment it is in. They record various aspects, such as humidity, temperatures for food storage and transportation, contamination prevention and composition analysis. All this information is recorded through blockchain and thus empowers the end consumers with full knowledge about everything that happened to the their food across all stages of production.

Just imagine for a second that for any food product you purchase for your child at the grocery store or shopping mall, you could get a new depth of insight into your food and could be assured that you are actually getting what is best for your child. Ambrosus makes that a reality.