I tend to examine all foods when I buy them. I tend to examine all foods when I buy them. Strongly Disagree I tend to examine all foods when I buy them. Disagree I tend to examine all foods when I buy them. Neither Agree nor Disagree I tend to examine all foods when I buy them. Agree I tend to examine all foods when I buy them. Strongly Agree

I evaluate nutrition labels on food items before purchasing them. I evaluate nutrition labels on food items before purchasing them. Strongly Disagree I evaluate nutrition labels on food items before purchasing them. Disagree I evaluate nutrition labels on food items before purchasing them. Neither Agree nor Disagree I evaluate nutrition labels on food items before purchasing them. Agree I evaluate nutrition labels on food items before purchasing them. Strongly Agree

I evaluate the retail prices of food items before I purchase them. I evaluate the retail prices of food items before I purchase them. Strongly Disagree I evaluate the retail prices of food items before I purchase them. Disagree I evaluate the retail prices of food items before I purchase them. Neither Agree nor Disagree I evaluate the retail prices of food items before I purchase them. Agree I evaluate the retail prices of food items before I purchase them. Strongly Agree

I compare retail prices of food items from one brand to another before purchasing. I compare retail prices of food items from one brand to another before purchasing. Strongly Disagree I compare retail prices of food items from one brand to another before purchasing. Disagree I compare retail prices of food items from one brand to another before purchasing. Neither Agree nor Disagree I compare retail prices of food items from one brand to another before purchasing. Agree I compare retail prices of food items from one brand to another before purchasing. Strongly Agree

I generally believe things that I read on food product labels. I generally believe things that I read on food product labels. Strongly Disagree I generally believe things that I read on food product labels. Disagree I generally believe things that I read on food product labels. Neither Agree nor Disagree I generally believe things that I read on food product labels. Agree I generally believe things that I read on food product labels. Strongly Agree

I am aware of tactics used by stores to influence my buying habits. I am aware of tactics used by stores to influence my buying habits. Strongly Disagree I am aware of tactics used by stores to influence my buying habits. Disagree I am aware of tactics used by stores to influence my buying habits. Neither Agree nor Disagree I am aware of tactics used by stores to influence my buying habits. Agree I am aware of tactics used by stores to influence my buying habits. Strongly Agree

I tend to purchase only brands that I trust, even if the price is slightly higher? I tend to purchase only brands that I trust, even if the price is slightly higher? Strongly Disagree I tend to purchase only brands that I trust, even if the price is slightly higher? Disagree I tend to purchase only brands that I trust, even if the price is slightly higher? Neither Agree nor Disagree I tend to purchase only brands that I trust, even if the price is slightly higher? Agree I tend to purchase only brands that I trust, even if the price is slightly higher? Strongly Agree

I will experiment with different brands of a product to see if I like it more. I will experiment with different brands of a product to see if I like it more. Strongly Disagree I will experiment with different brands of a product to see if I like it more. Disagree I will experiment with different brands of a product to see if I like it more. Neither Agree nor Disagree I will experiment with different brands of a product to see if I like it more. Agree I will experiment with different brands of a product to see if I like it more. Strongly Agree

I am generally attracted to food products where the packaging declares it to be healthier. I am generally attracted to food products where the packaging declares it to be healthier. Strongly Disagree I am generally attracted to food products where the packaging declares it to be healthier. Disagree I am generally attracted to food products where the packaging declares it to be healthier. Neither Agree nor Disagree I am generally attracted to food products where the packaging declares it to be healthier. Agree I am generally attracted to food products where the packaging declares it to be healthier. Strongly Agree

I generally care about the way a brand represents itself, regardless of how much I may like a specific food product. I generally care about the way a brand represents itself, regardless of how much I may like a specific food product. Strongly Disagree I generally care about the way a brand represents itself, regardless of how much I may like a specific food product. Disagree I generally care about the way a brand represents itself, regardless of how much I may like a specific food product. Neither Agree nor Disagree I generally care about the way a brand represents itself, regardless of how much I may like a specific food product. Agree I generally care about the way a brand represents itself, regardless of how much I may like a specific food product. Strongly Agree