The addition could be irksome if your favorite social media star uses this as an excuse to start hawking products in Stories. And you know this could spark a flood of Stories from companies that were previously content to advertise with photos. At the same time, this could be helpful if you already take a liking to a brand. If you're a hypebeast, for instance, you've probably followed your favorite shoe brands on Instagram for a while -- why not see that footwear in videos before you buy?