Chip and Joanna Gaines have decided to end their HGTV Fixer Upper show with the fifth season that starts Nov. 25 and runs into next spring.

The couple were a big part of an economic revitalization of Waco and have branched out into several businesses beyond the wildly successful television show. The couple's businesses — including the Magnolia Market at the Silos retail complex, e-commerce, furniture design, real estate, books, a magazine and a soon-to-open restaurant — have added hundreds of jobs to the Waco economy. Fixer Upper fame also attracted tourism dollars to the city.

"We started out as business owners. Our beautiful business here in Waco, you know it needs our attention," Joanna said in a video posted on their Magnolia Market blog Tuesday. "We need to step back and get some fresh vision and get some rest and hunker down with our kiddos."

1 / 4A large photo of the original store location stands outside the new location of Magnolia Market at the Silos, owned by Chip and Joanna Gaines, hosts of HGTV's Fixer Upper.(Ashley Landis / Staff Photographer) 2 / 4A view of the new entrance at Magnolia Market at the Silos in Waco.(Maria Halkias / Maria Halkias) 3 / 4Joanna Gaines, host of HGTVâs Fixer Upper, talks about her and her husband Chip's new store, Magnolia Market at the Silos on Thursday, October 29, 2015 at Magnolia Market at the Silos in Waco, Texas. (Ashley Landis/The Dallas Morning News) -- MANDATORY CREDIT, TV OUT, MAGS OUT, NO SALES, INTERNET USE BY AP MEMBERS ONLY(Ashley Landis / Staff Photographer) 4 / 4Logo painted on the side of a building at Magnolia Market at the Silos in downtown Waco.(Maria Halkias / Maria Halkias)

The entrepreneurs and home improvement stars scored a potentially huge business relationship with Target. "Hearth & Hand with Magnolia" merchandise will be in Target stores on Nov. 5. Their business reach moved up I-35 where Joanna selected Dallas-based Loloi, a family owned and operated company, to make her throws, pillows and rugs.

Here's an excerpt from their blog announcement:

"It is with both sadness and expectation that we share the news that season 5 of Fixer Upper will be our last. While we are confident that this is the right choice for us, it has for sure not been an easy one to come to terms with. Our family has grown up alongside yours, and we have felt you rooting us on from the other side of the screen. How bittersweet to say goodbye to the very thing that introduced us all in the first place."

And to head off the fake news purveyors, the Gaineses said, "Our family is healthy and our marriage has honestly never been stronger."

And, they said, "This has nothing to do with a fraudulent skincare line or anything else you'll inevitably read."

The Gaineses aren't likely to fall out of sight and could certainly move to a less demanding show that doesn't involve grueling deadlines to finish 16 houses a season. "Who knows what the future holds, but we're excited for whatever is around the bend and in the meantime, we will definitely be staying in touch," she wrote on the blog.

Chip Gaines' business book Capital Gaines will be out in October. Joanna is working on a cookbook. Their quarterly magazine, The Magnolia Journal, published by Meredith Corp., has had a record-breaking start.

It was big news in Waco on Tuesday even though no one expected the Gaineses to do the Fixer Upper show forever, said Kris Collins, senior vice president of economic development at the Greater Waco Chamber.

"But they knew they wanted to build something lasting beyond the television show and they've done a tremendous job of building the Magnolia brand," Collins said.

The positive impact they've had on the community with more businesses opening up alongside their own has raised the property tax base, and the expectation is that will continue, she said. Magnolia Market at the Silos draws 20,000 to 30,000 people a week, and all the city's other attractions including the zoo and Dr Pepper museum have benefited.

"People in Waco are fans of theirs, too, and we want to be supportive and understand the importance of family," Collins said.

Chip and Joanna's blog ends with a note to fans:

"We will forever be thankful for HGTV and this opportunity of a lifetime. We are also thankful to our production company, Highnoon Entertainment and our amazing producers and crew on the ground here in Waco. We are grateful for them and for you. Thank you for sharing life with us and for the continued support. Thank you for having our backs! Thank you for caring about these homes and these families and the things that we care so much about.

Really, from the bottom of our hearts, thank you."

"You can always come visit us at the Silos," Chip said.

Twitter: @MariaHalkias