Saw this in JB today and thought it was a pretty decent deal for the Vita. Not only is it the cheapest local price at the moment, it comes with a heap of extras:

Little Big Planet Vita (via download)

Fifa Football

4GB Memory Card

Case

Wrist Strap

Screen Protector

While this isn't as cheap as some of the crazy European Amazon deals, I think it's a great deal for a local shop. Other retailers are selling the same bundle without Fifa or the Accessories for 350.

Also, this is only the Wifi model, not 3G.