A few days ago, someone asked me the question, “What is one thing you believe few people know about Kin and what are you most excited for about Kin?”. There are many routes you can go with this question as there is so much to be excited for. You can talk about the Kin Rewards Engine, the wide variety of apps that will be joining the ecosystem, or how we get to watch a new monetization model that will revolutionize how businesses generate cash flows form right before our eyes. But even with all of those amazing options, I chose to go with one response that would answer both parts of the question: Kinit and the gold mine of consumer data on which it sits upon.

For those who are not aware of what Kinit is, Kinit is an app where you take answer questions everyday, and in return you receive Kin, a cryptocurrency. With the Kin you earn from surveys, you can purchase different gift cards, for example, Amazon, Uber, iTunes, and many others.

As consumers, we rarely look past the front end of a product. You do your survey, get your 12 Kin, save up and eventually, congrats, you got your first giftcard and all you had to do was answer some questions! But what does it all really mean? Who really cares whether you’d rather adopt the baby monkey over the cute kitten? This is where we enter the gold mine.

With all these seemingly meaningless questions, over time, companies are able to build a consumer profile about you, what are your likes/dislikes, preferences, and most importantly, what they think that you would go out of your way to buy. These consumer profiles help businesses direct their marketing and sales teams more efficiently as they figure out who their target market is and how they will try to convince you to buy their products through advertisements. Companies can also use these surveys and questionnaires to get different product insights, for example, whether teens like and would buy the new style of shoe Nike is about to debut. Billions of dollars are spent in market research every year by companies across the globe and since we’re now in the shaft of the gold mine, we might as well talk about how Kin, Kinit, and the Kin ecosystem enter the picture.

Kinit offers businesses a rare direct link to the consumer. Rather than having to go through different marketing research firms to conduct hours of focus groups and tedious data collection, companies can have their surveys conducted right within the Kinit app. This saves the businesses countless hours and huge amounts of money. I am no expert but I’m pretty sure most businesses would love to have an opportunity to do just that. But how will they know who to send the survey to in Kinit? Wouldn’t they just have to send the same survey to everyone and make some men in their 50s have to choose which dress they prefer? Wrong! Kinit is able to build your consumer profile right there and you will be able to personalize it further so you will see the questions that are most relevant to you. And while you see questions that are more relevant to you, it is all the more relevant to the people asking the questions too, as they are talking to exactly who they want to be talking to, their target audience.

Think of the potential of just Kinit doing this. Now imagine the possibilities with every single app in the Kin ecosystem doing the same exact thing. Companies will be able to see that, for example, maybe you play a lot of Fortnite and that for winning a match you received 50 Kin. You then went and spent that 50 Kin at Gamestop on brand new thumb-sticks for your controller so you could be more accurate. Now with that information, Gamestop sees that you are willing to go the extra mile to be better than the competition, so in turn, they show some offers about the brand new triggers that came out that will allow you to shoot faster and they ask to see what price you would buy them at. Through this connected system of Kin apps, Gamestop was able to figure out a price point for a new product line from opinions that came straight from their target market.

How does the user win with this model? Because now, they are being compensated for their thoughts and opinions with Kin, and in turn, they get to spend that Kin in real-life applications, like buying gift cards to your favorite restaurant, all for a few clicks. I’ll go out on a limb and say that most users would prefer to be compensated for their data, rather than having it harvested and taken while the company profits off of you and you see nothing of that. **Cough cough, Facebook**

We have made it this far down the gold mine and I’m sure you guys are wondering, how does all of this talk of consumer profiles and data collection impact the price of Kin? Well for starters, we have companies who are willing to pay Kin to average consumers to answer these surveys and in return, receive extremely valuable market data. On the other side we have the average consumers who are eager to give up their extremely valuable market data, to receive Kin. You can see, Kin is the middle ground here and it is not going to come out of thin air. I’ll give a hint on where it’ll come from: it’s what everyone has been asking for since the beginning, and time is almost right for them to come.

That’s right, big exchanges and liquidity. It’s been stated before in previous AMAs, that the large exchanges will be there for developers and businesses to buy and sell in huge quantities, which would be necessary for them to perform Kin-related transactions, i.e. a developer cashing out some Kin from the KRE to help pay some bills or a business buying Kin off the market to distribute to users for answering questions about their latest product. What’s exciting is that just within 2 weeks of Kinit being live in the Google Play Store, we have already seen surveys coming from Dunkin Donuts, a massive business, which I am sure most of you have at least heard of, if you have not eaten there. It’s also been revealed that in these last two weeks that partners and brands have already implemented surveys into Kinit and that the team is running Proof of Concepts with lots of potential partners, who will be sure to see the value in this method of data collection.

Companies will buy Kin in large quantities off exchanges in order to pay for very valuable insights from their direct target market on the Kinit app, who will be rewarded with Kin. The business is happy because it received relevant information that it can use to make important product decisions. The user is happy because they were compensated for their data with Kin that they can use to buy gift-cards that they’ll use in real life. And the early speculators are happy because we have finally received our much-needed exchanges and liquidity. I’ll just let you guys speculate what all of this could potentially mean for the price of one Kin. But would you look there, we finally struck gold!!