For this, marketing research, web analytics studies, and content management along with various other factors are considered. Even though this idea is notably growing and accepted by most of the marketers, still it’s far undefined and requires special attention from each person who is concerned in any form of advertisement. To this point, we suppose that digital marketing involves simplest search engine optimization (search engine optimization), banner advertising and pay per click. Still, we are a ways from it, as this is a slim definition. Digital Marketing also consists of fax broadcast, RSS, electronic mail, voice broadcast, blogging, video streams, podcasting, Wi-Fi text messaging and immediate messaging. Digital marketing has emerged because the wider scope is offering an opportunity for each person whether students, experts or advertising companies. Clearing the concept, digital advertising does no longer consist of advertising and marketing via TV, radio, print, and billboard as they may be the distinct mediums and does not include on the report and comments. The complete process consists of visibility, bringing targeted traffic, engagement, lead generation, size, and retention. This entire system concentrates on advertising, marketing, developing application, branding and fee proposition, etc. This form of advertising particularly makes use of laptops, palmtops, mobile telephones, and many others.