The Dual Beam bike light shines light on both the road and cyclist, making them easier to see, according to the ShineOn website.

BOULDER, Colo. — A Boulder startup is hoping to make cyclists safer during the evening and early morning hours with a new bike light that the company said will make them visible sooner.

Two students at the University of Colorado in Boulder (CU-Boulder) started ShineOn about a year and a half ago and are preparing to launch their first product, called Dual Beam.

Kathy Vega and Alex Mulvaney founded the company and they now have five employees. Both are engineering students at CU.

"Every day I would take the same bike path home, and every day a certain rider would pass me with a blindingly bright light," Alex Mulvaney, said on their Kickstarter page. "I couldn't help but think his safety solution was making me less safe, and I thought there had to be a better way. I was half-way home when it hit me. To see something, you have to shine a light on it."

The Dual Beam light shines on both the rider and the road, according to the ShineOn website. The design makes riders visible sooner and it's easier for drivers to tell that a person is coming their way, the website says.

The Dual Beam has a five-hour battery life and is rechargeable, according to the ShineOn Kickstarter page. It's also waterproof and can be mounted on a bike without any tools. Right now they're offering the Dual Beam at a 10% discount which is about $99.

ShineOn's mission is to remove barriers to sustainable transportation.