KENOSHA, Wis. — At an annual banquet last March to celebrate the achievements of Tremper High School’s cheerleading squad, some parents did a double-take when the coaches announced several unconventional awards.

There was the Big Boobie award for the girl with the biggest breasts. The coach giving the award, according to several parents among the 100 people in attendance, made a joke that the girl risked a concussion when she ran because of her “enormous boobs.” There was a Big Booty award for another girl. In a video from the event, held at a local catering hall, the coach presenting the award said: “We love her butt. Everybody loves her butt.”

The String Bean award went to a freshman who, as the Tremper cheerleading coach Patti Uttech later told school administrators, “was so light and skinny.”

Over the past year, cheerleaders have been calling out the poor treatment they say they face in the sport, with the spotlight focused primarily on women in the N.F.L., who have sued teams accusing them of discrimination, harassment and hostile work environments.