Projects must be honest and clearly presented.

Our community is built on trust and communication. Projects can’t mislead people or misrepresent facts, and creators should be candid about what they plan to accomplish. When a project involves manufacturing and distributing something complex, like a gadget, we require projects to show backers a prototype of what they’re making, and we prohibit the use of misleading imagery.

Prototype demonstration should reflect a product’s current state and should not include any CGI or special effects to demonstrate functionality that does not yet exist. If a project requires software and hardware integration, creators are required to show that functionality and any dependency clearly, or disclose that it has not yet been developed.

should reflect a product’s current state and should not include any CGI or special effects to demonstrate functionality that does not yet exist. If a project requires software and hardware integration, creators are required to show that functionality and any dependency clearly, or disclose that it has not yet been developed. Misleading imagery includes photorealistic renderings and heavily edited or manipulated images or videos that could give backers a false impression of a product’s current stage of development.

Additional context on our rules requiring prototypes and prohibiting misleading imagery can be found here. Further guidance on crafting an honest and clearly presented project can be found here.