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Terry Mango, of Stockholm, Sweden, spoke out following the online storm which erupted over an image of her son modelling a jumper bearing the slogan “coolest monkey in the jungle”. Retailer H&M has since come under fire over the “racist” advert as shoppers called for a boycott of the high street chain. Celebrities such as Manchester United footballer Romelu Lukaku and basketball player LeBron James have also slammed the advert. But Ms Mango urged critics to “get over it” and “stop crying wolf”. READ MORE: H&M stores TRASHED amid growing fury at 'racist' advert

PA GETTY H&M came under fire for the 'coolest monkey in the jungle' hoodie advert

In a series of scathing Facebook posts, she wrote: “Am the mum and this is one of hundreds of outfits my son has modelled... stop crying wolf all the time, unnecessary issue here... get over it. “I really don’t understand but not coz am choosing not to bur because it's not my way of thing sorry.” She also revealed she has been to all her son’s photoshoots and “this was not an exception”. Her dismissive comment was met with surprise as social media users questioned why Ms Mango was endorsing the image.

FACEBOOK The child model's mother lashed out at those outraged

PA The image advertising the £7.99 jumper was removed from H&M

In a separate post she added: “Everyone is entitled to their opinion.” The image advertising the £7.99 jumper was removed from H&M's US and UK websites shortly after the outrage broke and the retailer quickly issued a statement apologising to “anyone it may have offended”. But many have already pledged to boycott the store, as The Weeknd - a Canadian R'n'B star who produced menswear collections with the chain - said he was cutting ties with the company. LeBron James fumed on social media: “U got us all wrong! And we ain't going for it! Straight up! “Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied!

PA Retailer H&M has since come under fire over the “racist” advert