Lake Zurich mayor urges residents to receive e-newsletter

Lake Zurich Mayor Thomas Poynton says the village is trying to communicate with residents, so he'd like more of them to sign up for an electronic newsletter.

Poynton touched on the Benchmarks newsletter during a village board meeting this week. Benchmarks offers village government information to residents sent via email twice a month.

"I'm a little bit concerned," Poynton said, "because the subscription numbers have plateaued to about 1,200."

Lake Zurich used to send paper copies of Newsline to village residents and make available online versions. The electronic Benchmarks replaced Newsline and has had 10 editions since mid-August.

Documents state while Benchmarks has hit a top of about 1,200 subscribers so far, there is a large growth potential with roughly 6,800 total housing units in the village.

"However, the impressive open rate is consistently over 50 percent, showing a high interest rate and readership for those that do receive Benchmarks," the report from Village Manager Jason Slowinski's office states.

Residents may visit Lake Zurich's website to sign up for Benchmarks.

Poynton said Lake Zurich officials use various methods to communicate as best they can with village residents. Poynton said he, Trustee Jim Beaudoin and village hall have Facebook pages as part of the effort.

Lake Zurich government's official Facebook page attracted more than 3,500 posts and 500 likes in November, according to a village report. About 8,000 website page views were logged in November.

Twitter: @DHBobSusnjara