This year marks the 5th Anniversary of the K-ON! anime, produced by Kyoto Animation. To celebrate this achievement, the official TBS and MBS online store AniMaru will be holding a campaign filled with special products to celebrate 5 years of K-ON!

The K-ON! 5th Anniversary initially had a campaign during March this year, but a new campaign has launched. The first new products for the anniversary are new Blu-ray releases of the anime’s two seasons, live shows and film. This new campaign is the second wave where the products will be available for purchase once again in case people missed it the first time around. The second campaign will launch on July 31st and continue till August 31st.

TBS’, the TV network that aired K-ON!, online store AniMaru is selling various K-ON! products for its 5th Anniversary. They will be selling Blu-rays of the anime for ¥8,640 (~ $86.40 USD) and DVDs for ¥6,480 (~ $64.80 USD). CDs, bags, phone cases, posters, wall scrolls and much more are on sale. Also, all orders that spend over ¥5,000 (~ $50.00 USD) on K-ON! items will receive free Shipping.

The most expensive items for sale are beginner guitars based on the instruments played by Yui, Mio and Azusa. Each one is selling for ¥30,651 (~ $306.51) and comes with a clear pick, a score sheet of 2 of the anime’s songs, and stickers for you to put on the guitars.

One other special limited edition product is the Blu-ray box set of the first season of K-ON! The box set contains all the episodes in full HD quality, with Japanese and English subtitles. Also included are interviews, all episodes of the ONA K-On!: Ura-On!, 9 post cards – 2 of key visuals and the 7 volume covers and a booklet containing character designs, episode synopsis, background art and special messages from the characters. The box set also contains audio commentary, non-credited opening and endings, and a special calendar.

And if that isn’t enough, an exclusive life-sized tapestry of Yui will be bundled with all purchases of the box set until stock runs out.

The entire box set will cost ¥28,080 (~ $280.80 USD). You can buy it here: http://animaru.jp/shop/g/g100988/

There is also a Yui Hirasawa 5th Anniversary figure on sale on Amazon Japan:

As for other items for purchase, you can browse the store here: http://animaru.jp/shop/c/cc00030/

The campaign website will have new images each day until the campaigns launch. At the moment it is day ten so ten images have released so far, the first being above. We will update this page as new images are released.

In addition to these products, there will be interviews with the people who worked on the K-ON! anime. The first interviews are with Fujima, a producer for the TV station TBS. Fujima is interviewed about the various people who worked on various parts of the anime project and his general thoughts on the anime. Additional interviews will be online here: http://animaru.jp/shop/pages/k-on_interview.aspx

Here is a key visual for the 5th Anniversary of K-ON!:

K-ON! is a 4koma manga written and illustrated by Kakifly. The manga began in serialization in Houbunsha’s Manga Time Kirara magazine in 2007, and ended in 2012. A total of 6 volumes have released for the series and over 2.5 million copies have been sold. The series received an anime adaptation in 2009 by Kyoto Animation (The Melancholy of Haruhi Suzumiya, Free!) as well as a sequel series in 2010, and a film in 2012. The series also received many OVAs and specials since the anime’s release and two video games have released based on the series, including an Arcade Card Game. The series was also well known for its music, where over 3 million CDs have been sold. In addition a series of Live Concerts featuring the main voice actresses were also held. The entire franchise has grossed over 15 billion yen (~ $150 Million USD) as of 2011.

Here is a synopsis of the series from MAL:

Hirasawa Yui, a young, carefree girl entering high school, has her imagination instantly captured when she sees a poster advertising the “Light Music Club.” Being the carefree girl that she is, she quickly signs up. However, Yui has a problem, she is unable to play an instrument. When Yui goes to the clubroom to explain, she’s greeted by the other members: Ritsu, Mio, and Tsumugi. Although disheartened at Yui’s lack of musical know-how, they still try to convince her to stay to prevent the club’s disbandment. After playing Yui a short piece which re-ignites her imagination, they succeed in keeping their new member and guitarist. Along with the tasks of school and homework, Yui begins to learn the guitar with the help of the other band members, experiencing many mishaps along the way. However, with the school festival drawing near and Yui getting stuck with her practice, will the Light Music Club be ready in time for their debut?

The K-ON! 5th Anniversary Campaign will run from July 31st till August 31st. You will be able to purchase a variety of products and read interviews of various people.

Here is the campaign’s main page: http://animaru.jp/shop/e/e30001/

The store page: http://animaru.jp/shop/c/cc00030/

The interview page: http://animaru.jp/shop/pages/k-on_interview.aspx

And the anime’s official website: http://www.tbs.co.jp/anime/k-on/