During any presidential election, candidates tell voters they want to focus on the “important issues” throughout their campaign.

But what words do they use to talk about those issues?

That’s what Jim Davenport—a NSF Astronomy and Astrophysics Postdoctoral Fellow at Western Washington University whose Reddit username is Mock_Twain—wanted to find out about those running in the 2016 US presidential election. So he took a look at the websites of those in the race, focusing on the frequency of the words found on their “issues” pages. He then collected that data and created word clouds and graphs from it, which he posted in Reddit’s Data Is Beautiful community and on his blog.

“There’s a lot of other hidden details in these word clouds (and if we analyzed their whole websites, or speeches, we’d see it even stronger),” Davenport told Upvoted in an email.

Here’s a snapshot of what some of his research revealed.

Democrats Sure Are Wordy

When it comes to the bottom-line totals, the Democratic candidates—Hillary Clinton, Martin O’Malley, and Bernie Sanders—used more words on their “issues” pages than their Republican counterparts, 74,000 to 54,000. Interestingly, the most verbose page belonged to the candidate who hasn’t built reputation of being chatty during public appearances, as Davenport amusingly pointed out on his blog:

“While Martin O’Malley may not have had a ton to say in the democratic debates, he certainly has a lot to say online. We get it, O’Malley, you probably were a NaNoWriMo winner three years running too.”

And what words—besides his own name—did O’Malley use the most? “Governor” and “health” led the way, according to Davenport’s word cloud.

Davenport did tell Upvoted that he was surprised and personally disappointed by the lack of verbiage on the Republicans’ pages:

“I’m also still really struck by how few words many of the GOP candidates wrote. I assume most candidates don’t write their own web content, so the brevity must be deliberate. I’m editorializing a bit here, so I’ll let your imagination fill in why someone might opt for short simple language instead of complex prose. As someone who loves words and language, and is a student of the subtleties of nature, I think that’s kind of sad. I’ve always wanted our leaders to be the best and brightest, capable of vision and seeing the whole picture. It’s hard to believe positions foreign policy or tackling domestic terrorism (aka gun control) can be summed up in a few flimsy sentences.”

Words Cut Along Party Lines

It should come as no surprise that words used the most by candidates differed when grouped along party affiliation. For instance, the three Democrats enjoyed referring to social issues and reminding voters of their names, Davenport observed.

The candidates in the GOP field focused on “president,” “tax,” and “security.”

“Themes of strength and safety, maybe even fear, look (to my eye) to be stronger on the right,” Davenport said. “That’s not an earth-shattering result, but it’s interesting.”

Words, such as “security,” “jobs,” and “health” were used with the same frequency between both parties, Davenport indicated.

Ben Carson Likes “Contributions”

Ben Carson’s word cloud shows a fondness for “contribution” and “contribute, too.” Davenport chalks that up for two reasons: a lack of content on his issues page and a block of legal fine print at the bottom.

“You can kinda see the same thing for [GOP candidate Ted] Cruz, with the heavy Twitter and @ stuff in his word cloud, lots of tweets all over his pages,” Davenport said.

Jeb Bush Isn’t Big on His Name

The names of the other candidates dominate their respective word clouds. Not so for Jeb Bush, whose leading words are “veterans,” “government,” and “states.” It’s a difference that Davenport characterized as “very odd” in the Reddit thread.

More Words Doesn’t Mean More Complexity

Although he measures the language complexity of the candidates’ pages using the Flesch-Kincaid Reading Level metric, Davenport was quick to point out on his blog that it “is not a fair measure of intellectual complexity.” But that doesn’t mean it’s a measurement that shouldn’t be worth noting.

Running the candidates through that metric, Davenport found the easiest reading levels belonged to Donald Trump, Sanders, and Bush, some of the wordiest candidates in the race among both parties.