Itâ€™s not just Madonna appearing the H&M campaign. There are 17 other members of her staff in the group shot â€“ all clad in outfits from the Swedish retailor.

The campaign will debut in magazines in August (in the Sepetember issues) and will run until October when H&M will then switch to promoting their collaboration with Viktor & Rolf.

And apparently Madonna has renamed Lindsay Lohan, giving her the name Rose. Because Lindsay deserves her own name due to her in involvement in Kabbalah name.