



Using authority is one of the most successful ways to influence others.

What not many people know, however, is that everybody can build authority. You don’t have to be a CEO to be treated like one!

You probably recall toothpaste commercials featuring dentists. If you’re like me, then you were probably getting quite annoyed that every TV commercial looks the same! But it’s because it works.

What these companies are doing, is simply using the authority (of a doctor) to sell toothpaste.

You might be wondering right now whether the men in ads are really doctors. And here is the funny thing – most often, they are not. Yet somehow, advertisers manage to turn an average man into an authority. How?

I am discussing the strategy they use in the video below. On top of it, you will discover 2 more ways that you can use to turn anybody (you included) into an expert and authority.

Want more tips on building authority?

Check out my course, The Power Of Persuasion, in which you will discover even more ways to build authority, and – what others way apart from authority you can use to effectively influence others.