Moby wants you all to know he’s vegan and, to ensure we all know about this lifestyle choice, he had the words ‘Vegan For Life’ tattooed on his neck.

Turns of the musician only wanted the best of the best the ink his neck and, in turn, recruited tattooist Kat Von D — famous for her work on reality television series LA Ink — to get the job done.

“I’ve been a vegan for almost 32 years, so getting this tattoo seemed like a pretty safe bet,” he wrote on social media. “Also, working for animal rights and animal liberation is my life’s work. And to state the obvious, it’s a double entendre.”

Prior to making his big reveal on Instagram, Moby rocked up to the Mercy For Animals 20th Anniversary Gala in Los Angeles this weekend to debut this new skin art.

According to Stereogum, the likes of PETA, Peaking Lights, and Gavin Rossdale have all given their seal of approval.

Each to their own, I guess…