It is hard to see the power of the Augmented Reality (AR) technology, until you look deeply. AR products available today are mostly for adding fake mustaches or seeing faces with bunny head overlay.

How is AR going to change my life? AR is creating a visual platform for us to express, share, and access information — this time using camera as the interface. Our natural interfaces are seeing and talking, and since sight is more developed than the other, it is quite natural for us to access and understand the world through this new visual platform. Looking back, our digital communication started initially with webpages, then we moved to blogs, later we discovered texting, tweeting, posting, and the whole social network. Each of these platforms made it easier for us to connect and communicate. But, even today, when it comes to powerful messages, it transcend from blogs, social posts, tweets to the real world. We gather on streets to demonstrate, we light up building in colors to express our opinions, we paint graffiti to convey our feelings– these are different, yet powerful ways to express. Now, with AR, we have a new power — the power to visually communicate our thoughts, feelings, and expressions by sharing them directly onto the real world. Just like tweeting and posting, we can share information, may be more strategically, by placing them around us for others to see, access and share. Seeing is believing and when you believe, you share more! Placing a symbolic flag at a strategic location to share your opinion or seeing a giant happy emoticon next to your favorite restaurant are powerful ways to access and share information.

With cameras user can place digital content directly around them for others to see, access, and share the content. AR technology is creating such powerful channels to visually communicate your thoughts, opinions, and expressions.

Businesses, for certain, are awaiting to take advantage of this new communication channel — your favorite digital celebrity giving a “thumbs up” standing next to the store is more compelling than watching the same celebrity interrupting your TV show for 15 secs!

Sounds all good, but is it ready now? Answer is yes! There is a reason why companies are trying to morph themselves as “camera” company now. With cameras in our pockets all the time, human vision is getting more and more integrated with the camera view. Camera views add value to human vision. If businesses are about adding value — this is the mother-of-all-value addition. Artificial intelligence software is getting ready to power these cameras. Soon (in a few months) we will use our phone cameras to post digital content on local spaces around us. It might require a different DNA to be that company — that adds value to human vision. That is why startups exist. You should watch out for this computer vision technology startup — Sturfee. The AR technology illustrated above developed by Sturfee Inc. Sturfee is bringing this technology to your phones.

Disclaimer: article written by Sturfee CEO.