When Sony started forcing their artists to remove their music from Soundcloud a few weeks ago it definitely raised a few eyebrows. For the most part, however, they were just removing the music of their biggest artists to retaliate against Soundcloud’s unwillingness to pay the royalties that Sony believes they should be paid for songs by their artists. Well the major label has continued it’s assault on Soundcloud now forcing Madeon to remove all of his music that has been released through Columbia (Sony owns that label) from his account.

This act will leave an artist with a major Soundcloud following and who has used Soundcloud to help propel his music into the hands of the masses with a mostly barren account. Here’s what Madeon had to say about everything:

Sony will take down all of my music from my SoundCloud account in the next few days, let’s have a farewell listen : https://t.co/SHZd49hnwj — Madeon (@madeon) May 19, 2015

Thank you SoundCloud for being such a great discovery platform over the past five years. Well done Sony for holding your own artists hostage — Madeon (@madeon) May 19, 2015

(Lots of love for my label Columbia of course, they’re great. Less love for Sony Corporate’s disconnected-from-reality strategy.) — Madeon (@madeon) May 19, 2015

With Sony choosing a scorched Earth technique rather than negotiate deals like Universal and Warner Brothers have, it helps no one. Fans lose music from their favorite artists, artists will feel backlash from fans because of their music being removed, it makes the major company Sony look greedy and selfish and it forces Soundcloud to look more into monetization policies. My guess is that ads will soon become a major part of Soundcloud with users being able to purchase accounts where they will hear less/no advertisements as Soundcloud gears up to pay all of the labels significant money from royalties. Either way you should head over to Madeon’s Soundcloud and listen to his music before Sony officially pulls the plug over the next few days.

Photo Credit: Rukes

Sony is Forcing Madeon + Other Artists to Remove Tracks From Soundcloud