JD.com Partners with Fashion Giant Ruyi to Make Luxury Fashion High Tech

JD.com, China’s largest retailer, is entering a strategic agreement to provide advanced e-commerce technology to textile and fashion giant Ruyi, owner of leading global fashion brands including Aquascutum, CERRUTI1881, Sandro and Maje.

JD will work with Ruyi to deploy a full suite of “Boundaryless Retail” technology, including smart logistics, supply chain solutions, big data-enabled inventory management, and membership systems. JD will establish a retail management system for Ruyi’s subsidiary brands, and Ruyi will deploy JD’s virtual and augmented reality shopping technology in Ruyi’s brick-and-mortar stores, to give customers a seamless shopping experience no matter where they are.

The companies will jointly build fashion and lifestyle concept stores in Beijing and Shanghai first, showing the powerful use of JD’s smart retail technology. The stores will demonstrate a concept for the future of retail, as JD continues its “Retail as a Service” strategy, offering its technology and infrastructure to a growing number of traditional retailers and vendors that can benefit from e-commerce innovations.

Ruyi and JD, which are China’s premier destinations for authentic, branded goods, will also expand their existing efforts to bring Ruyi’s portfolio brands to JD’s over 300 million customers. Ruyi already operates several flagship stores on JD.com, including Cerruti 1881 Kent & Curwen, and D’Urban, and will add stores for Sandro, Maje, Aquascutum, and its other brands on JD’s platforms.

Meanwhile, the companies will establish a joint fashion fund to finance new initiatives and support up and coming designers and brands.

“This wide-ranging partnership agreement will help upgrade Ruyi’s capabilities across the online and offline spectrum,” said Yafu Qiu, Chairman of the board of Ruyi Holding Group. “JD’s unrivaled expertise in e-commerce and advanced logistics capabilities makes it a great partner for Ruyi as we take a world class fashion group into the future.” “We are delighted to work with Ruyi to build out our vision of ‘Boundaryless Retail,’ in which consumers can buy whatever they want, whenever and wherever they want it,” said Shengli Hu, president of JD Fashion and Lifestyle. “Partnering with Ruyi, a respected name – and rising star – in the world of global fashion, is an important step in expanding our luxury offerings for that vision.”

Founded in 1972, Ruyi is China’s leading textile manufacturer. Over the last few years the company has become well-known as an integrated whole industrial chain fashion group whose list of portfolio brands reaches all corners of the luxury fashion world.

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