Regular individuals now hold the keys to endorsement marketing with growth of social media platforms.

Traditional endorsement marketing shows celebrities and sport stars giving their adamant approval in magazine, T.V. ads, and newspapers. Since the introduction of social media marketing regular individuals who haven’t risen to popularity in the traditional methods are now taking a part of endorsement marketing.

What are Social Media Influencers?

The old saying of the “grass is greener on the other side” fuels the power of social media. These platforms (originally created to connect and inspire) tend to encourage users to post the highlights instead of the negatives or ordinary tasks.

With this understanding social media influencers beautifully craft content that allows users to escape from their day-to-day lives and join a community of followers.

Social Media Influencers rise to fame for a variety of reasons. Most typical reasons include the following:

Participating in a national event Viral Video / Post Regular blog presence Industry expert Sport Star

Influencers tend to grow their exposure over multiple platforms but most will have a higher user base on one specific platform. On different platforms influencers will share different angles on their lifestye and activities which keeps them relevant in the public eye.

How to Identify Social Media Influencers For My Business

Found in a variety of topics influencers dot ever social media platform. When looking for possible collaboration possibility be sure to answer these questions. To find influencers simply start looking around on social media or check out our social media influencers tab.

1. How Many Followers Does the Influencer Have?

The total amount of followers will widen you possible promotion reach and at the same time increase your cost. Depending on your campaign strategy, focus on what you want to achieve from this collaboration. Do you want to increase brand awareness or do you want to increase sales? The answer to these two questions will shape which type of collaboration you should pursue.

* Writers Note* When looking for collaborations I tend to only consider profiles who have over 10,000 followers plus. This allows there to be a minimum audience while being able to better negotiate than with the bigger bloggers.

2. How Many Likes/Share/Views does the Influencer Have?

Each platform boasts their own engagement metrics. Take quality time upfront to study the influencer. This will allow you to better understand how particular influencers engage with their audiences, what type of content preforms the best for different niches, and overall presence style.

*Writers Note* When studying an influencer I keep the end result in the front of the mind. Could I see this person naturally endorsing my product? This question with help sort influencer revelance fairly easily.

3. How Regularly Does the Influencer Post?

Credibility in the social world depends on how relevant influencers are in the public eye. When looking through an influencer social profiles take note on how often they post and how regularly they engage with their audience. These are key indicators to see how far these influencers will work to promote your brand.

How Do I Know If an Influencer Will Fit My Business?

Influencers can be found for every niche topic on earth. When verifying that a collaboration will be in the best interest of the company be sure to review the following items:

1. Customer Persona

Go dig up your company’s business model and find your written down customer persona. Does this individual fit their qualification? Will this influencer open a possible new customer segment for you company? If both answers to these questions are no, it’s time to find a different influencer.

2. Influencers Previous Campaigns

Businesses can save money if they take time to see how successful other previous campaigns were for other company’s. You can see this success by the amount engagement were found on the collaboration posts and if follower count increased.

3. Influencer Media Guide

Most bloggers will have a media guide that can be reached by email on their site. This media guide will give you different promotion packages and prices. A typical blogger will charge per post or will offer free promotion in exchange of the product.

How to Check A Influencers Credibility on Social Platforms

Now that you have narrowed down your preferred influencer how can you ensure their following is real?

Verify Influencer Followers

Simply click on their followers on a platform and click through different profiles and ask yourself the following questions:

1.Does the Follower Username Look Real?

Things to look for are lots of random characters and numbers. If it doesn’t seem like something someone would naturally use as a username it’s fake.

2.Is the Follower Account Actively Engaged?

Things to look for are more than nine posts and numerous sincere comments. No SPAM!

3.Check Influencer Social Engagements

Things to look for is to check how many likes an influencer is receiving per post. A credited account with 10,000 followers should achieve anything in between 300-500 likes. While accounts with 10,000 fake followers would achieve anything in between 0-100.

Do the Followers Account Match the Above Criteria?

If the answer is no for a good portion of followers for an influencer odds are they have bought fake accounts. To simply put it AVOID THESE ACCOUNTS.

Social Media Influencer Impact

No longer do you need to be a movie star, singer, or sports star to gain popularity. Social media has opened up the doors for regular individuals the change and impact the world with their own twist.