PUYO’ is a Japanese onomatopoeia that expresses thesensation of touching the vehicle’s soft body. It is meant toconvey a warm, friendly impression.

The PUYO represents a new idea in mobility that brings together

‘clean’, ‘safe’ and ‘fun’ functionality in an environmentally

responsible, people-friendly minimalist design featuring an

ultra-high efficiency, small frame and fuel cell technology

to please both users and onlookers alike.

Exterior design

The development theme for the PUYO exterior was to create a

cornerless, ‘Seamless Soft Box’ form that is kind to both people

and the environment. The goal was to create a personable design

with the feel of an adorable pet, while taking advantage of

the maximum spaciousness of the box-shaped design.

The PUYO’s ‘gel body’ features soft materials to promote

greater real-world safety. Moreover, the body has been made

luminescent to guide people into the proper operating position

and notify them of the vehicle’s condition,

facilitating a more intimate relationship between people

and their cars.

Interior design

Developed to have a ‘Silky Feel’, the PUYO’s interior is designed

to provide a refreshing, people-friendly space imbued with a

feeling of transparency. Features such as an instrument panel

monitor, controls that take advantage of the elastic qualities

of cloth to rise up when the vehicle starts up,

luminous fluid meter displays, and a joystick for intuitive

operation are all designed to gently support occupants’

senses and sensibilities.