The Apprentice’s Ryan-Mark Parsons seriously isn’t a fan of presents from Primark (Picture: BBC/Getty)

After dropping a £1,000 jar of caviar on his big toe and being spotted protecting his shoes from the mud with Harrods bags, it’s clear that The Apprentice’s Ryan-Mark Parsons has a taste for the finer things in life.

So it comes as no surprise that the budding entrepreneur shunned an old family friend after they gifted him Primark pyjamas as a belated Christmas present.

Yep, Ryan-Mark hit the roof when he unwrapped the gift and scolded his friend Daisy (not their real name), claiming he’s ‘allergic’ to the materials the brand uses and that the synethics make him itch.

In a WhatsApp conversation obtained by Metro.co.uk, Ryan-Mark branded Daisy a ‘bitch’ for daring to purchase the unluxurious gift and requested that she doesn’t contact him again. Awkward.

Ryan-Mark was less than impressed after being gifted Primark pyjamas (Picture: Metro.co.uk)

‘You’re a bitch, why did you get me Primark for Christmas, I’ve already told you that I would NEVER wear that,’ Ryan-Mark posted.

‘Don’t be rude, you’re ungrateful,’ responded Daisy. ‘Not everyone goes to Harrods.’

Ryan-Mark is not a big fan of Primark (Picture: BBC)

But Ryan-Mark hit back, writing: ‘It’s not about being ungrateful. Their clothes make me itch and I’ve had reactions to some of their synthetics. Don’t talk to me.’

After Daisy told Ryan-Mark that he was being unreasonable, he proceeded to shut down the conversation entirely.

Having the final say, Ryan-Mark snapped: ‘Whatever, clearly you don’t understand. Primark is not luxury. I’m done with this conversation.’

Daisy told us that despite being ‘very offended by what he said’, she thinks it’s funny that The Apprentice star had such a big reaction to the possibility of wearing Primark PJs.

So if you’ve got Ryan-Mark for Secret Santa next Christmas, perhaps steer clear of anything that can be found on the high street.

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Metro.co.uk has contacted Ryan-Mark’s reps for comment.

The Apprentice is available on catch-up on BBC iPlayer.

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