Hasbro shares dropped 6 per cent in early trading on Monday after the toymaker disclosed a slimmer-than-expected rise in quarterly sales but beat a profits forecast.

Revenues rose 11 per cent on a year-over-year basis to $972.5m in the second quarter, missing analyst forecasts of $974.2m. Net profits climbed to $67.7m, or 53 cents a share, from $52.1m, or 41 cents a share. The EPS beat analyst expectations of 45 cents.

The figures may have underwhelmed lofty expectations of traders, who had sent the shares roaring higher by almost 50 per cent since the end of last year as of Friday’s close. They were down 6 per cent in pre-market trading on Monday.

Digging into the results, sales from franchise brands, which make up its most important owned and controlled properties, surged 21 per cent to $545.7m, powered by Transformers, Magic The Gathering, Nerf and Monopoly. Results were tepid in partner brands, with sales rising 1 per cent to $230m.

Brian Goldner, chief executive said: “We entered the important second half of the year with strong consumer momentum, a robust and diverse entertainment slate and compelling new brand initiatives.”

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