Former UFC fighter and WEC light heavyweight champion Brian “The All-American” Stann was known for ringing the bells of his opponents during his mixed martial arts career.

Now the UFC veteran is going to ringing a different kind of bell.

According to a news release from UFC.com, Stann, now a color commentator for the promotion since he retired in 2013, will help ring the Opening Bell of the New York Stock Exchange on Aug. 12 as a part of Hire Heroes USA, the preeminent, national nonprofit organization providing veteran employment services. Stann is the president and CEO of the organization.

Other officers from Hire Heroes USA will join Stann, including John Bardis, the organizations’ founder and chairman of the board and Nathan Smith, Hire Heroes USA chief operating officer.

According to its website, Hire Heroes USA “empowers U.S. military members, veterans and their spouses to succeed in the workforce through transition workshops, personalized career coaching and employment preparation counseling.”

The organization is on track to reach 13,000 lifetime hires by the end of the year. Key partners with the organization include Call of Duty Endowment, USO, Inc., Walmart Foundation, Shipley Foundation, Men’s Wearhouse, Kenneth Cole and WWE.

Stann retired from mixed martial arts in March 2013 following his second-round loss to Wanderlei Silva at UFC on Fuel TV. Despite the defeat, Stann received “Fight of the Night” honors for his performance.

The All-American went 12-6 in his MMA career, which included a short run as the WEC light heavyweight champion and bouts against well-known fighters like Phil Davis, Chris Leben, Chael Sonnen, Alessio Sakara and Michael Bisping.

Stann’s military career began after he graduated from the United States Naval Academy in 2003 and was assigned as an infantry officer in the United States Marine Corps – and even went on to achieve the rank of captain. He was awarded the silver star in 2006 for his heroics in the Operation Matador, which took place during the Battle of Al Qaim. During the operation, insurgents ambushed his unit as they attempted to secure the Ramana Bridge, near Karabilah. Under heavy fire, Stann’s unit held out for six days while coordinating air and tank support, which allowed them to be relieved on May 14, 2005

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