People who only bank online are 73% more likely to switch banks for better online and mobile services.

If we want the ICON Network to reach mass adoption, it can’t compete with other blockchains. It has to compete with the products people already use. But it’s not enough to match them: people will only switch if it’s actually better. And the bar is set extremely high.

Everyone talks about adoption, but very few understand how to get it. For every $92 spent attracting people to a product, businesses only spend $1 to convert them. Yet IBM found that every $1 they spent on ease of use returned $10 on the first day and $100 in the first year.

Marketing doesn’t get adoption. Products that focus on the user experience do.

Voting could be the killer DApp for the ICON Network. But if the official ICON wallet isn’t easy to use, people will adopt one that is. One that doesn’t let them participate in the network.

You can’t fix a problem until you acknowledge that one exists.

The ICONex wallet is preventing adoption.

What follows isn’t personal. We just want to make it better.