Today, The CW app on Xbox 360 connects you with your favorite CW shows, from full episodes to previews and interviews, and is unique in that it will offer next-day episodes free with your Xbox LIVE Gold subscription, no cable subscription or membership required.* Tune in to watch your favorites like “The Vampire Diaries,” “Supernatural,” “Arrow” and “Beauty & the Beast.”

In addition, The CW is taking advantage of the second-screen opportunities offered by Xbox SmartGlass to create a content-rich, interactive and integrated experience that will bring “The Vampire Diaries” to fans in an entirely new way. As viewers tune into The CW app on Xbox this Friday for the latest episode titled “The Originals,” they can access an exclusive Xbox SmartGlass experience that will provide exciting new content via their smartphone or tablet not available to any other viewers. Experiences and content that can only be discovered using the Xbox SmartGlass experience includes:

A map that follows the characters through town, revealing events throughout the town’s history

Biographies of each character

Legends and lore of New Orleans and the world of “The Vampire Diaries”

There will also be a giveaway via Facebook for custom “Vampire Diaries” and “Supernatural ” Xbox 360 consoles, so download The CW app from the Xbox LIVE Marketplace today and be sure to check out “The Originals” episode this week!

*Xbox LIVE Gold subscription and/or additional subscriptions/fees may be required and sold separately. For additional details and availability, see http://www.xbox.com/live.