DDB Paris created these interactive “Escape Machines” for the French travel company Voyages SNCF. The black, monolithic cubes were installed conspicuously in highly-trafficked public places, the only visible prompt a small red button. As a random person approaches they are asked by a mechanized voice from within the box where they would travel to if they could leave immediately, the button is pressed and hilarity ensues. The person is even presented with an enormous faux ticket to their destination.

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