McCain's Olympic buy

McCain -- seeking to keep his new buzz parity with Obama and using his successful fundraising -- has placed an even bigger buy than Obama for Olympic television ads, Ad Age reports.

McCain will spend $6 million to Obama's $5 million advertising during the Games.

He's also up with a new spot, "Broken," his first in a while that isn't about Obama, but touts McCain as "the original maverick."

UPDATE: Jeanne Cummings points out that McCain -- unlike Obama -- has to spend down all his money before the convention, when he switches over to public financing.