Tips for Acquiring and Retaining Customers Through Economic Change

Managing customer expectations is of the utmost importance during an economic downturn or when uncertainty strikes, like COVID-19. The first natural step for direct-to-consumer (D2C) brands is to send out an initial email that eases customer tensions and assures them that your brand takes the unfolding events and customer safety seriously. An email like this is an important and necessary step in managing expectations, but what comes next? How are companies navigating through some of the other expected and unexpected changes that are affecting their business?

Tips for Acquiring and Retaining Customers Through Economic Change highlights the top five challenges D2C brands are facing — and presents several opportunities to continue accelerating business, despite evolving consumer behavior. Download the eBook to get some ideas on navigating change, preparing for a new normal, and what to do about:

Fluctuating acquisition costs

A reduction in sales

Supply chain and production management disruption

Keeping customers engaged

Shifting from offline to online events

Find more content to help guide your business through COVID-19 in our blog.