GAINESVILLE, Fla. -- Say goodbye to the SEC East division title signage in the Swamp.

After former coach Jim McElwain worked to get division titles recognized on the walls of the Swamp after his team won the SEC East in 2015 (and then repeated in 2016), current Florida athletics director Scott Stricklin made the decision to remove the recognition signage.

The signage had initially been located on the south end zone fascia, before the installation of ribbon video boards moved them to the north end zone fascia.

Now they're gone for good.

"Part of it is we’re going through an assessment of our signage and our graphics at all of our facilities," Stricklin said. "We don’t have any division titles listed at our facilities. Baseball has won a bunch of division titles but they aren't recognized anywhere. We recognized SEC and NCAA championships pretty consistently across all of our venues in every sport."

Florida has not been shy about embracing championship expectations since McElwain's departure. And not the division championship kind.

New coach Dan Mullen was on staff as the offensive coordinator the last time Florida won SEC and national titles. And he has been vocal about that being the expectation moving forward.

"That’s what Dan does. He is not afraid to be aspirational," Stricklin said. "There are leaders who are afraid to put themselves out there because if you put a high bar and don’t reach it you’re afraid of being criticized.

"Dan, his confidence is such a high level. He knows the expectations are going to be to win championships, so don’t hide from it, talk about it. He’s going to be judged, all of our coaches here are judged by their ability to win at that level."

The vibe has certainly spread to the team, with multiple players noting that the entire atmosphere around the program has changed.

That's something else Stricklin has been quick to praise Mullen for.

"There’s something about visualizing something before you’re able to achieve it," the athletics director said, bringing up Mullen's now-famous halftime speech at last weekend's basketball game.

"He did the same thing at Mississippi State. I told him this week, the difference at Mississippi State it hadn’t been done. When people heard it there it was just a coach trying to get people fired up. He said the same thing here at a place where it's been done and the headline was, ‘Dan Mullen promises championship,’ which I thought was interesting. People heard it differently and it is a very similar message. But I think Dan believes that is what will happen."

And those kind of championships... those get recognized on the walls of the Swamp.

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