Plum Crazy, HEMI Orange return to Dodge Challenger palette for 2013

Feb 11, 2013, 9:41am ET

The Challenger is going even more retro for 2013.

Dodge is relaunching two of the Challenger's most iconic exterior colors for the 2013 model year. Beginning this spring, Challenger R/T and SRT buyers will be able to option their retro ride in either Plum Crazy or HEMI Orange.

Dodge will soon begin production of a limited batch of Challenger R/T Classic and SRT models in Plum Crazy at the company's Brampton, Ontario assembly plant. Those Plum Crazy Challengers will begin arriving on dealer lots nationwide this spring.

Dodge's 2013 Challenger R/T, R/T Plus, R/T Classic and SRT models will also be available in HEMI Orange, with those cars set to land in showrooms sometime in May.

Prices for the retro-colored Challengers will range from $29,995 to $44,775, excluding a $995 destination fee. The appropriately-themed Challenger R/T Classic will list from $33,995.

SRT buyers will get a little bit extra for the price of entry. All Plum Crazy and HEMI Orange SRT models will come with one day of professional driving instruction as part of the SRT Track Experience.

Although both Plum Crazy and HEMI Orange are historic Challenger colors, Dodge has offered the hues on modern Challengers in recent years.