The new group will serve as a clearinghouse for open letters rejecting Donald Trump. | Getty 'Open letter' anti-Trump super PAC launching

Paging employee associations, Deadheads and anyone else who’s turned off by Donald Trump: a new super PAC launching Tuesday is blending corporate identification, technology and grassroots organizing to help those disgusted express themselves.

Based in New York, the new group called Not Who We Are will serve as a clearinghouse for open letters rejecting the Republican nominee, providing both templates for the letters and a hub for outreach to get groups to adopt them, with digital organizing that will include paid social media, people involved with the group tell POLITICO.


The first target is companies, but the PAC is hoping to quickly expand to religious groups and civic organizations, to project unified fronts opposed to what they’re calling “one of the most divisive and vile political campaigns in history.”

They’re launching with open letters started by employees at Costco, Oracle, and VMware. Also creating letters already: Vets Against Trump and a group identifying as DEADHEADS.

Trump “doesn't have a clue about foreign policy and would most certainly end up launching the nukes to desroy [sic] many innocent people...He stands for everything EVIL and is not who WE ARE,” the DEADHEADS letter reads.

"It's really about standing up for your coworkers and neighbors, and against the bigotry,” said Damien LaVera, a spokesperson for the PAC.

Though the PAC isn’t revealing its funding as of now, Not Who We Are is drawing on Purpose, which leverages technology toward social change efforts. Purpose chief technology officer Josh Hendler will be the PAC’s campaign manager. The group is also picking up five of the eight younger Bernie Sanders digital staffers who bolted his Our Revolution group two weeks ago after the senator brought back his campaign manager Jeff Weaver to run it: Hector Sigala, Kenneth Pennington, Zack Exley, José Martinez Diaz and Aidan King. LaVera, a former press aide to the Democratic National Committee and New York Attorney General Eric Schneiderman, is running communications for the PAC.

“As a community, we affirm the values that make us who we are: diversity, openness and compassion,” reads the prepared format for the letters. “Join me in saying: Donald Trump is not who America is, and he is not who ____ is.”

PAC Co-Founder and Purpose CEO Jeremy Heimans, said the goal is “to create a moment of national unity: employees standing with co-workers, members of communities speaking out for each other.”

The group will also host some organizing training and feature notable open letters more prominently on its website.

“Even if a local church or just a few people in a small company sign an open letter, it sends a clear message: we will not accept racism, religious intolerance, xenophobia, and discrimination in our community, and we definitely will not allow it to become a legitimate political tactic,” reads a mission statement on the group’s website. “Open letters are a starting point, one tool that can be used in the fight against Donald Trump and his hateful rhetoric.”

