I don’t have any tattoos at the moment, due in part to my intolerance for any sort of pain, both intentional and unintentional. Getting something as simple as, say, “Devo” or “DVD” permanently inscribed on my body just seems a little daunting, despite the fact that many of my friends claim it isn’t so bad. Although I may eventually muster up the strength to get something inked on my arm at some point in the future, I seriously doubt I’ll ever venture down the road you’re preparing to read about.

Let’s get one thing straight beforehand: The video embedded at the bottom of this post is not safe for work. Plus, it’s a little uncomfortable. After all, a woman is getting a tattoo on her anus, and, as such, it’s not very pretty to look at.

According to The Huffington Post, a woman decided to have her boyfriend’s name displayed on her anus during the 17th annual South Florida Tattoo Expo in Fort Lauderdale. If you believe Jill Dahne, the celebrity psychic who claimed that Howard K. Stern was responsible for Anna Nicole Smith’s demise, then anal tattoo fury is about to sweep the nation.

“It’s kind of a neat thing to do,” one observer told The New Times Broward-Palm Beach. He also described the tattoo as “cool,” a sentiment which may not be shared with many others, myself included.

Then again, the woman who had the ink needled into her rectum seemed to enjoy the process. According to her, the entire procedure felt “really, really good.” Again, this is an opinion that others may not agree with. She also admitted her butthole may have “two guys name on it.”

The good news in this whole butt-tattooing trend is that proceeds from the 17th annual South Florida Tattoo Expo go to the Joe DiMaggio Children’s Hospital. At least this anal tattoo was helping someone in need.