It was recently announced that he will reprise the role of Alan Partridge for a new series that sees the radio DJ hosting a TV show.

And Steve Coogan, 52, seemed very happy to be back on set playing the inept television and radio producer, as he was spotted hard at work filming the new series on Sunday.

Shooting scenes outside BBC Studios, the actor seemed in full 'A-ha!' mode as the typically ridiculous character came to life once more before the cameras.

He's back: Steve Coogan got back to work filming new scenes as the iconic character Alan Partridge on set for BBC series reboot

The Philomena actor was spotted filming in two different outfits for the day, the first saw him slip on a mustard yellow bomber jacket over a green shirt, while in the second ensemble he teamed a pink top with grey coat.

He seemed to dive straight into character, as he spent scenes running around the streets of London, as well as reflecting on things while in the zone as the show's eponymous character.

In one particularly surprising sequence, Steve could be seen running in front of a taxi - his character clearly in a rush to get somewhere - before then giving the driver an enthusiastic thumbs up for letting him pass.

Jumping straight in: Shooting scenes outside BBC Studios, the actor seemed in full 'A-ha!' mode as the typically ridiculous character came to life once more before the cameras

Wardrobe change: The Philomena actor was spotted filming in two different outfits for the day, the first saw him slip on a pink top over a grey coat

Having first taken on the role on the radio in 1991, before then making his small screen debut in 1994, it was clear that it didn't take long for Steve to get right back into character for the day's shooting.

The show - titled This Time With Alan Partridge - will air on BBC One later this year, 25 years after the BBC debut of the original series.

The six-part show will see Partridge given the chance to stand in temporarily to co-host This Time, an evening weekday magazine show loosely based on The One Show.

It will be the fictional broadcaster's first return to live television since his '90s chat show Knowing Me, Knowing You was cancelled after a guest was fatally shot on air.

Looks easy: After originally appearing in the role on the radio in 1991, before making his small screen debut in 1994, it didn't seem to take too long for Steve to get right back into character

New opportunity: The six-part show will see Partridge given the chance to stand in temporarily to co-host This Time, an evening weekday magazine show loosely based on The One Show

The programme has been described as 'a heady mix of consumer affairs, current affairs, viewer interaction, highbrow interview and lightweight froth'.

His new gig also promises to be 'very much the sweet spot for a man whose CV boasts over two decades of weekday local radio'.

Black Mirror actress Susannah Fielding will play his co-presenter, Jennie Gresham, while Tim Key will return as Simon 'formerly Sidekick Simon' Denton.

Filming for the new series began in February, and the six episodes are written by Steve, Neil Gibbons and Rob Gibbons - who also direct.