Motivational Monday: The Great Freelance Makeup Rate Debate

photo by Sonia Roselli

Rates: the thing that everyone wants to know about and so many won’t talk about like it should be shrouded in a cloak of secrecy. While I agree that it is pretty rude for someone to go to a complete stranger and ask them what their rate is; I also feel the pain of those starting out or even artists that are working up to bigger jobs having NO clue as to where they should be with rates. I understand that rates are a pretty personal thing for some. I also know that some people don’t want to talk about them because a) they don’t have a clue themselves and don’t want to be crucified for being too low, or b) have the haters hating on them if they are actually charing a reasonable rate for the job they are doing, or c) don’t want more competition so they won’t help.

So let’s a game shall we?

True or False: You are limited to charging what everyone else is charging in your area or else you won’t work.

FALSE!!!!!!!!! I know many artists in secondary and smaller markets that are KILLING IT and getting MORE that their competitors? Why? Becuase of how they are marketing themselves and creating a niche for themselves. And part of this also involves not being a “paint by number” or “me too” artist. Think about makes you stand out from the pact.

True or False: I can’t get the same rate being in a smaller market as someone in a larger market.

FALSE!!!!!!! My friend and fellow makeup artist in crime, Tania Russell, wrote a great blog post about this very thing #BIZTALK – RATE NEGOTIATION . Tania talks about how a local makeup artist left over a thousand dollars on the table by not being a wise business person. I have personally consulted many artists and helped them to get much more money than would have on their own by educating them on the tricks of the trade.

After seeing so many artists ask the same type of questions and receive poor or incorrect information, it provoked me to take action. I want to remove some of the mystery for a few reasons:

1. It is helpful to aspiring/newer artists to help them to be good business owners. Many people don’t have a clue what goes into rates or business for our industry.

2. It helps our freelance community so they we are not having to justify why we are worth much more if clients are consistently seeing living wages.

3. The more knowledgable artists are the less likely the are to be underminded.

4. To help to build confidence in artists when speaking to clients are rates.

The first in the series of #Marginaedu business webinars “Setting Your Freelance Rates”

In this informative video, Makeup Artists and Hair Stylists will learn:

1. The types of jobs available outside of bridal, including descriptions of the jobs and an idea of what general rates are for these types of jobs.

2. What personal and business factors should be included your Rates. Things you need to factor in as a business owner!

3. How to determine what your hourly, half and full day rates are. (and, no your hourly rate isn’t calculated by dividing your full day rate by the number of hours in the work day).

4. How to determine what your “bottom line rate” is. Gotta know this cuz how are you gonna know what you need to pay your bills?

This 58-minute video will help you to determine what a living wage would be for you REGARDLESS of where you are located. Information is provided in both a verbal and visual format. ( Video is in English)

But most importantly, I actually TALK ABOUT RATES for the different parts of production so you have a betterunderstanding when talking to a client.

There’s also a worksheet also available for if you’re not good at doing the math yourself. It will calculate it for you.

I think Monday is as good of a day as any to get yourself in track. This video is $29.95 until 08-31-16. At midnight it turns into a pumpkin and goes back to $79.95 SO DON”T MISS OUT! You can watch it in your jammies 24/7!

Don’t you deserve a raise? Take an hour and learn to give yourself one! Happy Monday!





Direct link to webinar: https://beauty-beaute-beauti.uscreen.io/

Or via my Education and Consulting Site: www.beautybeautebeauti.com







Love and Lipstick,

Margina



When Margina isn’t doing motivational monday posts, makeup shopping or creating hands-on classes, she can found doing advertising and editorial work for clients such as MCM, Steve Madden, WWD, Scratch to name a few. To see her personal work, visit www.marginadennis.com

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