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Newcastle United have confirmed that the club’s new sponsorship deal will not mean a change in the stadium’s name.

The Magpies are currently in the process of negotiating a new shirt sponsor with Wonga’s deal set to end this season.

But unlike the controversial decision to rename the stadium when Sports Direct’s branding dominated St James’ Park a few years ago, it won’t see United’s home renamed.

Back then Newcastle opted to call St James’ “The Sports Direct Arena” which angered many fans.

(Image: PA)

Following the club’s fan forum, a United statement read: “The club confirmed that positive progress has been made in relation to a new main shirt sponsor for the 2017/18 campaign, with an announcement to be made as soon as it is in a position to do so.

“It was also confirmed that the stadium’s name will not change from St James’ Park in relation to the new sponsorship.”

United have had talks with Brown Ale about becoming the new sponsor, but no deal was struck.

The fans forum also resulted in questions from supporters over the club’s lack of transfer activity in January.

The statement read: “The club emphasised that firm attempts had been made to strengthen the first-team squad during the most recent window and confirmed that plans were now progressing for the summer, with manager Rafa Benitez working with Lee Charnley and the scouting team.

“However, the club reaffirmed that its primary focus at present is on achieving promotion back to the Premier League and highlighted the belief in the current squad and the strength of the players within it.”