A new editorial by BetaNews columnist Mark Wilson argues that Windows 10 isn't an operating system -- it's " a vehicle for ads ". An anonymous reader quotes their report:The article suggests ads are part of the hidden price tag for the free downloads of Windows 10 that Microsoft offered last year (along with the telemetry and other user-tracking features ). Their article has already received 357 comments, and concludes that the prevalence of ads in Windows 10 is "indefensible".