This article has been sponsored by the CEEK Platform.

CEEK VR has been already known as a business focused on developing and distributing award-winning hardware and software for Virtual Reality (VR) experiences. CEEK’s professionally designed and patented headset and software bundles have been sold at several huge retailers including Best Buy and Target. A special mention here should be the special Megadeth VR headsets, which sold out of Best Buy stores within 24 hours and the album presented on the device has won the 2017 Grammy Awards.

CEEK is now planning to make use of the opportunities that Ethereum created for the service and entertainment industry and is building its own ‘Entertainment Metaverse – An interconnected virtual world of exciting venues powered by Ethereum smart contracts’. The platform will allow the performers to create additional revenue streams, they will gain additional tools to create and distribute content with no limiting factors like travel, dates and environmental barriers. The CEEK token will be the driving force behind the whole ecosystem and will be the only currency accepted for the features that it holds.

Musical artists and performers will be able to hold virtual concerts, classes on any type of activity in a custom virtual environment that can hold near unlimited viewers and can be easily viewed even when the customer is on the other side of the globe. The service and entertainment providers will be able to mint their own token, which will serve ticketing purposes, this will also potentially eliminate counterfeit tickets. Another important features will be digital collectible and merchandise, which are witnessing growing demand since Ethereum created the ability to decentralize ownership on the blockchain.

One of the most significant features of the platform that helps labels perfect their time management is the ability to leverage smart contracts for rights management and royalty payments. Premium content performed by well-known artists also comes with a lot of hassle when it comes to copy rights and any related restrictions. Creating content with them first needs clearance from multiple rights owners and labels for both the sounds and the visuals (logos, covers, etc.) and this can be as tiresome as it gets with millions of assets. The current rights clearance processes both lack transparency and promptness, which will be easily eliminated once they automate the workflow via the decentralized CEEK platform with the help of smart contracts.

The situation is a win-win according to the business model of the project, as users will be able to attend these events from anywhere without the hassle of waiting in lines or paying extra for sold-out concerts. Not only do they save time and money, but they will also be able to listen to all of their favorite performers after work, during the weekends and together with their whole family.

This could also potentially reach the so far unreachable audiences who usually skip concerts because of the costs or the massive crowds who are often present.

For those wondering why artists wouldn’t launch their own coins, the answer is simple – same reason why they have all the big names on their platform, already. CEEK has built a massive infrastructure and ecosystem, they are also developing an extensive distribution network and already have major partners that will be preloading them onto millions of devices making it very compelling way for speed to market.

The place for all the fun will be the virtual CEEK City and developers will be able to create custom virtual venues and environments inside the city with the help of the VR authoring tools, open API’s and SDK’s. The company will also provide developers the opportunity to work together on certain ideas through their distributed network of studious, which are both present in the USA and on the international markets.

The platform has almost the entire industry covered with their ambitious plans and features. To give validity to the project they have such iconic music artists on their new virtual venues as U2, Katy Perry, Lady Gaga, just to name a few. The team has also created content for Facebook’s Ocolus.

The roadmap and whitepaper of the project is worth a read and in case you wish to invest in the project, the CEEK crowdsale is currently in progress and will be ongoing till the 3rd of May.

This article has been sponsored by the CEEK Platform.