New Delhi (CNN) Barely a month after Kendall Jenner appeared in a Pepsi commercial that drew such a concerted backlash that it was withdrawn, she's again at the center of controversy.

Vogue India has been blasted online for its decision to feature Jenner, a white American, instead of an Indian model on the cover of its 10th anniversary issue.

Many people have said it's yet another example of a missed opportunity to celebrate women of color.

Vogue India released a statement Friday offering a "few clarifications" about the cover.

"In the last 10 years, Vogue India has had only 12 international covers, including Kendall Jenner, in 2017," the statement said. "Therefore, statistically, 90 percent of our covers are Indian! And we are proud of that."