Naked Cowboy Net Worth: The Naked Cowboy is an American street performer who has a net worth of $4 million dollars. Born Robert John Burck in Cincinnati, Ohio, in 1970, the Naked Cowboy is famous for performing in New York City's Times Square dressed in briefs, a hat, and cowboy boots. The Naked Cowboy earned a political science degree from the University of Cincinnati and began his street performing career in the late '90s in Los Angeles. He has appeared in several music videos, including Nickelback's "Rockstar" and released his own album, "Year of the Cowboy". In 2009, Burck announced his intention to run for Mayor of New York, but eventually withdrew from the race. A year later, he decided to run for President against Barack Obama in the 2012 election, officially announcing his candidacy at a Times Square press conference. Burck ran on the Tea Party platform. He has been involved in several legal battles, suing CBS for infringing on his Naked Cowboy trademark. He also took Mars Incorporated to court for creating an animated M&M dressed up in his likeness; that case was settled out of court. In early 2014, Burck ditched his briefs for boxer briefs when he received sponsorship from Fruit of the Loom. He has been married to wife, Naked Cowgirl Patricia Cruz, since 2013.