Eco-campaigners and celebrity publicists eager to get their charges some front page coverage(1) are today mourning the passing of Live Earth, which let slip the bonds of gravity and slipped past the ozone layer and beyond only 24 hours after its birth on 7th July 2007.



Live Earth was the consciousness-raising progeny of former Vice-President Al Gore - a man whose credentials are so green that he had his own charisma hand-crafted from solid wood - and a large number of pop stars eager to flog some 'Best of' albums save the planet from "that, like, global warming thing, yeah" in a way which didn't involve them giving up their private jets. From the outset its ecological bona fides were clear, having itself been recycled from 'Live 8' which had seen the gathering together of a large number of pop stars eager to flog some 'Best of 'albums "end like 'Third World' poverty, yeah" in a way which did not involve them putting a hand into their own pockets.



Yet, despite such good intentions a cloud hung over Live Earth almost from the moment of its birth. That the cloud consisted of the estimated 75,000 tonnes of CO 2 generated by producing and watching the series of Live Earth concerts around the globe was, perhaps, unfortunate, especially as Live Earth's parents had done so much to offset its carbon output by patronisingly paying a small tribe in the Amazon rainforest a tenner to install eco-friendly lightbulbs.



Even in the face of such difficulties, Live Earth's carers did their best to carry on, flying in from across the globe in their personal jets to wish it well and deliver two songs from their back catalogue and one from "the new album, available on iTunes right now". Band after band and singer after singer rose up to express the rock'n'roll spirit of the age, not by urging their fans to fight the power, rise up against big business and a capitalist system based on the acquisition of more and more planet-destroying consumer goods, but rather by turning off a few lights and remembering not to put their tellies on standby. Particular praise must go to bands such as Snow Patrol and Keane who have done so much to pick up and recycle discarded rubbish down the years, even if the discarded rubbish in question is the music of Coldplay.



Nonetheless, with the cloud continuing to hover over Live Earth, many experts were already warning that it might pose a threat to health, especially when combined with the output from its pop parents' massive egos. With Sting's arrival on stage at the Giant's Stadium in New York the cloud began to pulsate weirdly. It was Madonna's appearance at Wembley, however, that sent the cloud (not to mention several members of the audience) critical. The resulting explosion of noxious gases and even-more noxious egos sent Live Earth hurtling into space, leaving behind a Wembley Stadium so heavily irradiated that only those shielded by vast salaries, massive egos and motor cars with the carbon output of a small jet will be able to use it in future ... which at least makes it the perfect venue for football matches.



Live Earth is survived by increased music downloads for the artists involved, Al Gore's As-Yet-Unannounced-Presidential Campaign and a public still so thick that 50% of it doesn't believe in global warming despite the fact that the data have convinced just about every sane scientist on earth - bar a few professional members of the awkward squad, some professors who owe their shiny new laboratories to the generosity of the oil companies and a couple of guys who think a dodgy Channel 4 documentary is an even easier way to get on the telly than Big Brother - that the planet may well be on the way to Hell in a very hot handbasket.



(1) That is, front-page coverage unrelated to drug abuse, sexual infidelity or the adoption of yet another child from an impoverished country in the Southern Hemisphere.