First of all, we need to know what is Link Building. So the term “Link Building” is the combination of two works Link + Building. Link means URL of any page of website and Building is used for making external links of that particular link. It is a Search Engine Optimization (SEO) process to spread the link for traffic and link juice. In simple words, it is the process to promote your website to other websites.

Why Link Building is Required

When Search Engines like Google, Yahoo, Bing crawl the website they also crawl the links that are present on that page means If any website which have a link of your site is crawled by google then your page is also crawled or noticed by google which give link juice to your website and also many high-quality sites give traffic which is shown as referral traffic. So to get more visibility more you get into link building.

How to get other sites to link to you

There are many ways of link building. But we can discuss a few but best in this article.

Guest Posting: — Writing articles about your link or website is great for link building. Content should be unique and meaningful and easy to read and understand. Many websites like medium are available that allow unique content to post on the website.

Blogging: — Writing on a blog is also a good link building strategy. You can create your own blog or use Blogger, WordPress like free services to get a presence on the market. You can share your thoughts, services, products, etc. on the blog to get backlink.

Social Network — Not only Facebook, Twitter, LinkedIn. But many other social networks are present like Pinterest, MIX, and others which gives quality traffic.

Key Steps Before Starting Link Building

1. Know your customer & audience

2. Chose the correct platform for backlink according to your audience.

3. Write unique & informational content which is related to your website.

4. Quick response on user activities like comment.

Thanks for reading the article. I hope now you understand why link building is important and how you can do it on the right way.