Jessica Alba’s Honest Company to Launch Beauty Line

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Jessica Alba’s huge eco-friendly empire is continue to grow in the fall with a cosmetics line.

The actress turned green billionaire was one of the founders of The Honest Company four years ago to get people around the country access to clean baby and household products. Now, the brand has used its Instagram account to preview what’s next.

The pictures posted on Monday show a poster featuring women of different skin colors and ethnicities with Alba in the middle with the words ‘Honestly Beautiful. Join Us. Fall 2015’ at the top.

Another picture, posted on the brand new Honest Beauty Instagram account, is a sneak peak into the beauty line with lots of red, pink and coral lip tints with ‘first look’ overlayed in the corner.

Alba has yet to post something about the new endeavor on social media or how her beauty line differs from Alicia Silverstone’s, whose green philosophy she has publicly criticized in the past.

Via The Hollywood Reporter

Photo Credit: Honest Company/Instagram