Now days, Websites, mobile apps, social media platforms have become the main source of advertisements. Every business today we see has a mobile app or website and they are present in social media platforms. Be its Start-ups or well-established organization, they take the support of digital marketing to boost their sales and brand awareness. Advertising on digital platforms is cheaper as compared to traditional way of marketing such as TV Commercials, Radio, magazines, newspaper etc.

What we find today is every member of the family has their own cell phone device, laptop, tablet, etc. Each one of the family members is viewing some or the other digital content at some point of time during the day or even at late night.

This shows that digital content is now consumed more as compared to other offline content sources that are just lying sadly on the side table; no one is looking at them for the content. Content availability is just a small search away.