Google may have just changed the game when it comes to storing and sharing all of your photos and videos. At today's I/O conference, the company announced Google Photos, its new app now freed from the clutches of Google+ (which was not mentioned once so far today).

Here's the bombshell: The app will allow you to store unlimited high-quality photo and video for free, at up to 16 megapixels for photos and in 1080p quality for video. By contrast, Apple offers just 5GB of free iCloud storage, while Flickr offers a free terabyte (and services like Dropbox just felt a disturbance in the force). Google Photos is available starting today for both Android and iOS, plus as a web service. Read the company's blog post about it here.

To make sharing easier, Google Photos will allow you to send images or whole albums to friend with a simple link, and the other people don't need to have an app or be logged in for it to work. If they are Google Photos users, however, they can tap to share your album into their library, where it will be automatically saved and backed up.

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Machine learning is a big part of Google Photos, too. The app is smart enough to automatically group photos based on the people in them, or show you a photographic timeline of your life. Google demoed a huge photo library that was sortable by person and place without the need for manual tagging.

Google describes it this way:

Google Photos automatically organizes your memories by the people, places, and things that matter. You don't have to tag or label any of them, and you don't need to laboriously create albums. When you want to find a particular shot, with a simple search you can instantly find any photo—whether it's your dog, your daughter's birthday party, or your favorite beach in Santa Barbara. And all of this auto-grouping is private, for your eyes only.

Photos also includes a new Assistant view accessed by swiping to the left. Here, Photos will suggest new things to make with all your photos it's already auto-organizing, such as a collage of that recent trip to Costa Rica.

It's an impressive slate of features that just might vault Google Photos right to the front of the online photo service field.

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