Pet Obituaries: Singapore’s Newest Trend

Animals have long been humankind’s companions, and thus have always held a special places in our heart.

In Singapore, a new trend has arisen among pet lovers: a “pet corner” in the Obituary section of the country’s daily newspapers.

Here human companions leave heartfelt messages for their late pets, including pictures of the animals. In this section as well are announcements regarding pet adoption.

In a recent report of Euromonitor, a research firm, it was stated that the pet industry is being given a lot more attention than it was before. Many Singaporeans are also reportedly spending a lot more money on premium pet foods and pet accessories.

“Many pet owners are increasingly treating their pets as household members and are therefore pampering their pets with luxurious food, products and services, just as they would dote on their famil[ies],” the report read.

“This trend led to a shift in consumer spending towards premium categories such as premium pet food, hence driving growth in the pet care market.”

If pet owners wish to give their pets love for the last time, they must be willing to spend about 50 Singaporean dollars (US$40.96), with a goods and services tax of seven percent on top of that (US$1 = 1.2208 Singaporean dollars).

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