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You may noticed that the FDA approves products that are worse and sometimes even highly life threatening to our health, yet our beloved e-cigarettes continue to face a battle of acceptance from both the government and public groups despite the harm reduction these devices provide.

It’s an unfortunate scenario, especially when Johnson & Johnson taunts us with Nicorette Quickmist ads displaying “Don’t Vape, Quit For Good.,” which in fact isn’t what smokers yearn for. Ecig Advanced’s own Klaus Kneale recently wrote about that ad here. It’s true, e-cigarettes aren’t labeled as a quit-smoking tool; its purpose is simply to reduce harm. Most smokers and now vapers don’t want to quit for good – they actually enjoy nicotine and smoke cessation. There’s something about the act of inhaling nicotine infused flavors and exhaling the thin clouded vapor that so many smokers have favored.

What’s funny about the ad is that it’s implying that you ‘can not’ quit with e-cigarettes, and you can with the Nicorette Quickmist. Here’s the truth of it all though: Nicorette Quickmist has all four of the ingredients found in electronic cigarette’s e-liquid. The only difference is one provides a mist, while the other provides a vapor. While their ad is already proven to be misleading, we’ll continue to compare the two.

E-Cigarettes Nicorette Quickmist Propylene glycol Propylene glycol Anhydrous ethanol Trometamol Poloxamer 407 Vegetable Glycerin Glycerol Sodium Hydrogen Carbonate Levomenthol Flavoring Mint Flavor Cooling Flavor Sucralose Acesulfame Potassium Hydrochloric Acid Purified Water Nicotine Nicotine

Now that things are a bit more clear, what was the point of this Quickmist ad — Do you think Johnson & Johnson would be open to listing that the Nicorette Quickmist contains not only the 4 ingredients used in e-liquid, but the 10 extra ingredients also found in the Quickmist?

Comical, isn’t it?

To not let you forget, the Nicorette Quickmist has FDA approval — something the electronic cigarette is currently struggling with. Go figure!

Continuing, electronic cigarettes have endured a lot of scrutiny from e-cigarette opponents over Propylene Glycol also being found in antifreeze and arguing because of it, that e-cigarettes aren’t safe. However, the Nicorette Quickmist contains the same ingredient. Would this mean that the FDA Approved Nicorette Quickmist isn’t safe either? — Should I even include that Anhydrous Ethanol, an ingredient used in the Quickmist, is used in gasoline?

There a lot of questions here that can be solved with some obvious answers, but this last answer will take the cake…

Tell me, why does the FDA pass this Nicorette Quickmist for approval with flying colors when it contains the same and even more ingrediants than electronic cigarette e-liquid, and yet continuing to place e-cigarettes under the government microscope as if it poses to create more harm?