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The resignation letter was self-righteous and scathing: “Oh, you actually think being 20 minutes late matters? You know Whole Foods Market is just a grocery store, right?”

For five or six years this employee, male, white and in his twenties, showed up for work at one of the upscale supermarket’s Toronto stores, at first subscribing to its core values of “caring for communities and the environment” but soon abandoning that faith when he felt the store didn’t live up to its holistic philosophy. When working at Whole Foods began to feel like a “really long hill that got rockier with every metre” he threw up his hands — but he didn’t just quit.

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On his way out the door last Friday, the worker e-mailed a 2,000 word screed to the entire midwestern division of the company, denouncing it as a “faux hippy [sic] Wal-Mart” that let him, and others, down.

American blog Gawker.com posted the diatribe online (omitting names and other details) and it quickly went viral. The blog even followed up with the letter writer, reaching him in South Korea where he confessed he hadn’t meant for it to go so public but stands by every word he wrote.