Roborace at Silverstone — (Image: Roborace)

Roborace is currently the only autonomous racing series in the world and has been developing at a face pace for the last few years. Today, they officially announced the launch of their channel on Tik Tok, the growing video social media platform.

Also, Roborace cars sported Tik Tok branding at a recent track day at Silverstone Circuit. The goal behind this track day was to get social media influences out to experience what the new racing series has to offer. Two of the top creators on Tik Tok, Jason Momnets and the Nefatti Brothers, were at the event.

“TikTok’s mission to empower and share the world’s imagination, knowledge, and moments that matter closely reflects Roborace’s aim to educate and empower through entertainment and we are looking forward to bringing even more fun, inspiring and future focused content to its users now we have launched on the platform” — Stephen Sidlo, Roborace’s Head of Digital

Roborace has already reached over 400,000 views on the Tik Tok platform, and they hope that those numbers will grow alongside their main social media outlets on Instagram, Twitter, and YouTube.