On September 26, 1981, Elvira’s Movie Macabre aired for the first time on KHJ-TV in Los Angeles. The debut movie, Grave of the Vampire, might be seen as an odd choice in retrospect in that it was legitimately gory and violent, whereas many of the subsequent episode feature more tame, even campy or schlocky films with far more humor and much less violence.

Movie Macabre replaced the popular Fright Night that had been hosted by Larry Vincent, who had died six years earlier. The show was an immediate smash, resulting in a lawsuit by Maila Nurmi, who had hosted a similar show in the 1950’s as the character Vampira. Although Vampira had originally been tapped to consult for the revival, she bailed out when her choice to succeed her, Lola Falana, was not hired. Cassandra Peterson was instead cast out of a cattle call of 200 applicants, and when chosen quickly began to work on her Elvira character, portraying her as a smart-alecky valley girl type who was generous with her jokes and her cleavage.

Season one of Movie Macabre spanned 46 episodes, featuring such movies as Deathdream, The Brotherhood of Satan, The Baby, Blacula, and The Devil’s Rain. The series ended after 140 episodes in 1986, ending in a bang with Nightmare City. Movie Macabre originally aired on KHJ-TV channel 9 Los Angeles 8-10 PM Saturday and was rebroadcast 4-6 PM Sunday.

By 1985 Elvira, Mistress of the dark was a household name, and marketing force, appearing everywhere from Coors Light commercials, Wrestlemania 2, The Tonight Show with Johnny Carson, and during the week of Halloween was virtually ubiquitous, appearing nightly at Knot’s Berry Farm. Thriller Video decided to capitalize on the popularity of Elvira by releasing 24 title hosted by Elvira. These were movies not shown on Movie Macabre, and included The Monster Club, The Silent Scream, Andy Warhol’s Frankenstein, and Alabama’s Ghost. Many of the tapes had been fifty minute episodes of Hammer’s House of Horror series, often with some deleted material not seen by the British audience.

The cancellation of Movie Macabre did nothing to hurt the popularity of Elvira, Mistress of the Dark, as she has released two movies, a series of records, and Movie Macabre was revived in syndication and ran 26 public domain films in 2010-2011.