This weekend I made a fairly major change to how I interact with the web- I consciously switched default browsers. Fed up with Google's constant ramming of G+ down my throat, I've decided to hit 'em where it hurts: their marketshare. So I've switched to Firefox, and while noticeably slower, I feel it's a browser I can put more trust into. Google should be employing a strategy of invisible control over how people interact, not forcing a centralized interaction layer on something that is inherently decentralized. They should be quietly creating and controlling channels of communication that I cannot live without. Apply the strategy that grew their search engine to all Google initiatives. Or I will find alternatives.