Burning Man takes place annually the week before Labor Day in Northern Nevada's Black Rock Desert. The weeklong summer festival attracts some 70,000 people who pay anywhere from $425 to $1,200 a ticket to travel to a dry lake bed 100 miles east of Reno, where temperatures can routinely reach 100 degrees during the summer. There they must carry in their own food, build their own makeshift community and engage in whatever interests them.