Twitter CEO Jack Dorsey has kicked up a social media storm in India after a picture of him with a placard saying “smash Brahminical patriarchy,” referring to the highest Hindu caste, went viral in one of the company’s fastest-growing markets.

The picture, posted on Twitter on Sunday by a journalist who was part of group of women journalists, activists, writers whom Dorsey met during a visit to India last week, had him clutching a poster of a woman holding up a banner with the line that has offended many Indians.

Several prominent Indians, including T.V. Mohandas Pai, a former finance chief of software exporter Infosys, accused Dorsey of “hate mongering” against Brahmins.

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