Say hello to Obamacare phones.

In Tennessee, those shopping on the new health insurance co-ops could end up with more than just some health insurance. They might even walk away with a free smartphone.

The Nashville Business Journal is reporting that Community Health Alliance, Tennessee’s Obamacare health insurance co-op, is using the prospect of a free phone to encourage folks to enroll:

Community Health Alliance, Tennessee’s health insurance co-op, is running a unique promotional program to drive enrollment in its plans for sale on the exchange: health insurance in exchange for a smartphone. As part of its Community Health Connection Program, CHA is offering qualified individuals an LG Lucid 2 4G smart phone (or equivalent model), a phone plan and tech support, included as a cost of their health plan benefits. The phone plan includes unlimited talk, unlimited texting and 1.2GB of data. The idea is to make it easier for providers and patients to stay connected, but it will also help CHA keep track of its member population, many of whom are expected to be new to the health insurance market. “Members will have the phone number for their CHA representative pre-loaded in their phones and can quickly get answers to questions about their policies,” said CHA Chief Operating Officer Judy Slagle in a news release. “At the same time, we will be able to connect with our members by phone, by email or by text almost instantly with health tips and reminders.”

The co-op received a federal loan of more than $73 million.

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