Matthew Myers is President and co-founder of the Campaign for Tobacco-Free Kids. Under Mr. Myers’ leadership, the Campaign has been a leader in the effort to raise tobacco taxes, expand protection against secondhand smoke and fund effective comprehensive tobacco control programs at the state level. The American Cancer Society has honored Mr. Myers with its highest award, The Medal of Honor, for his work in the fight against cancer and childhood tobacco addiction.

“We know that the way Juul has been marketed and the way it is designed, it has fueled an epidemic among our youth. Over three and half million kids last year were using E-cigarettes. 27% of them were using them almost every day. It threatens to reverse all of the progress we’ve made. What’s particularly disturbing is the manner in which the product works. They have succeeded in making it cool among a generation of kids who otherwise wouldn’t have smoked.”

Matthew Myers, President of the Campaign for Tobacco-Free Kids.