You might one day be able to capture those nice bright colors and greens of summer on Kodachrome again, according to Kodak CMO Steven Overman.

On a January 7 episode of their podcast, the Kodakery, Overman says that Kodak is investigating what it would take to bring the iconic film stock back into production.

This follows Kodak’s announcement at the Consumer Electronics Show in Las Vegas that Ektachrome, a popular color-positive film stock, is being revived. Ektachrome was produced exclusively in Rochester.

Overman said Ektachrome is “faster and easier” to bring back to the market, but did mention that Kodachrome is also being eyed for a revival.

“People love Kodak’s heritage products,” Overman said on the podcast. “And I feel, personally, that we have a responsibility to deliver on that love.”

Kodachrome was first introduced by Eastman Kodak in 1935. The film was wildly popular, and became immortalized in the titular Paul Simon song. Kodachrome was discontinued in 2009 after the advent of digital photography.

You can listen to the full podcast here. The discussion of Kodachrome starts about 23 minutes in.