Nintendo is more focused on delivering great content rather than making its next console, codenamed NX, a technical powerhouse, according NoA president Reggie Fils-Aime.

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When asked how Nintendo NX Bloomberg (via Nibel ): "For us, it's not about specs, it's not about teraflops, it's not about the horsepower of a particular system. For us, it's about the content."Fils-Aime continued: "We're focused on bringing our best entertainment to both the Wii U as well as the NX in the future. So for us, whatever Microsoft and Sony are doing in terms of talking about new systems, that's for them to fight out in that red ocean."Nintendo opted against revealing its new console at this year's E3, but plans to share more about NX later this year. Company president Tatsumi Kimishima has made it clear NX won't be a "pure replacement for the Wii U " and will instead offer a "new way of playing games" when it launches in March 2017

Alex Osborn is a freelance writer for IGN. You can follow him on Twitter and subscribe to him on YouTube