The growth of cryptocurrency is difficult to ignore and industries are having to adapt in order to facilitate all of the people who want to buy goods and services with crypto coins. Multiple coins are on the rise, helping cryptocurrency’s star rise. Bitcoin’s price is back above $4,000 and it is joined by other coins like Ethereum, which makes use of the Ether blockchain.

But accepting cryptocurrency – or appealing to crypto users – isn’t as easy as just tailoring your marketing strategy. Other steps need to be taken and we’ve detailed a handful of these below.

Increased Safety and Security Measures

Online casinos are already very good at ensuring that customers and their data (including personal information and payment details) are kept secure. Some of the existing online safety measures employed by online casinos include HTTPS and SSL, which means that any information passed between you and the online casino will be encrypted and difficult for malicious agents to gain access to. Leading casinos are also certified by “eCogra”, which is a body that recognizes the safety and security of a site. But blockchain poses an additional issue on the security front as they will need to employ Know Your Customer (KYC) methods in order to verify a player’s identity and to make sure that they aren’t paying into jackpots and gambling with ill-gotten gains. Casinos will likely have to partner with third-party verification platforms to do this and it makes sense to get ahead of things now.

Offer Crypto-Specific Bonuses

Online casinos are also excellent at offering bonuses. With casinos that use fiat money, you can choose your bonus and get free spins for your favorite slot games from leading developer likes NetEnt and Microgaming. Or, they will give you a cash bonus to play with, allowing you to place even more bets on blackjack and roulette games if casino table games are more your speed. But these traditional bonus deals and offers may not be as appealing to cryptocurrency users who neither use nor appreciate fiat money systems. Though, casinos could better appeal to them by suggesting that, if they play in cryptocurrency, the casino will give them a bonus, as well as an extra bit of money to play with, if the price of their chosen crypto fluctuates within a certain timeframe.

More Crypto Cash-Out Options

What could be a deciding factor for many cryptocurrency users when choosing an online casino are the cash-out options that are available to them. It doesn’t make much sense to gamble in crypto and cash out in fiat, does it? With more cryptocurrency cash out options – including less popular coins as well as leading cryptos – cryptos won’t have to worry about having to cash out in fiat and then lose money in trading that into crypto.

Crypto represents a huge potential demographic for online casinos to capture. Getting the demographic’s attention requires hard work and effort – but it could well pay off.

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