MSNBC’s “The Rachel Maddow Show” finished the Week of March 27 as the most-watched show in cable news among the key demographic of adults age 25-54.

“The Rachel Maddow Show” averaged 2.70 million total viewers and 624,000 viewers among the demo last week, while O’Reilly averaged 2.69 million total viewers and 537,000 in the demo. Maddow has now beaten Fox News’ “The O’Reilly Factor” for three straight weeks, as the MSNBC host continues to gain popularity.

Maddow has been on fire and has now topped O’Reilly every week since she revealed President Trump’s 2005 tax return on March 14. Typically, O’Reilly has the No. 1 show among all of cable news on a regular basis.

Also Read: MSNBC's Rachel Maddow Played Us With Trump Taxes, But Will It Hurt Ratings?

Meanwhile, ratings might not be O’Reilly’s biggest problem these days. Saturday’s explosive New York Times exposé detailed that a combined $13 million has been spent on settlements with women who have alleged O’Reilly harassed or acted inappropriately toward them.

“I’m vulnerable to lawsuits from individuals who want me to pay them to avoid negative publicity. In my more than 20 years at Fox News Channel, no one has ever filed a complaint about me with the Human Resources Department, even on the anonymous hotline,” O’Reilly responded in a statement.

Mercedes-Benz has pulled advertising from the “Factor,” according to CNN.

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