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After 45 years in the business of producing entertainment for kids, Michael Hirsh shows no signs of slowing down.

His latest venture — which followed earlier careers as co-founder of Nelvana (sold to Corus Entertainment in 2000 for $540 million), as founder of Cookie Jar Entertainment (sold in 2012 to DHX Media for $111 million) and most recently with Ezrin Hirsh Entertainment — was on display this week when shareholders of publicly-listed Rainmaker Entertainment approved a two-part merger, all part of a plan to create one of the world’s largest independent companies producing for the youth and kids markets.

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In that merger Rainmaker acquired Frederator Networks and Ezrin Hirsh Entertainment for $22 million in stock, raised $11 million of new equity and restructured a convertible debenture.

And for good measure Rainmaker — the name refers to the ability of a leader to connect and get deals done — made a name change: from now on the company, whose shares are set to start trading Monday, will be known as WOW Unlimited.