The company hasn't said whether or not it verifies Life campaigns. We've reached out for more details, but you'll likely want to be cautious and make sure that you either know the organizers or have proof that they're on the up-and-up -- it's theoretically easy to create a bogus story for personal gain. However, this new page still promises to take a lot of the pain out of private fundraising. If all goes well, you'll spend more time raising awareness and less time bogged down with technicalities.

Update: An Indiegogo spokesperson tells us that the firm has a "stringent verification procedure" for Life campaigns that includes a "dedicated team of experts, automated algorithms and other procedures." You probably won't have to worry about people pulling a fast one, then, although caveat emptor is still a good policy.