Earlier today, Harris deleted a series of tweets about his relationship with Swift, including one he sent on June 2, which read: “The only truth here is that a relationship came to an end and what remains is a huge amount of love and respect.” Harris, the world’s highest-paid DJ, is savvy enough to know that deleting this tweet would be picked up on. He and Styles are internet stars, burning brightly through the dark matter of social media.

By contrast, Hiddleston’s relationship with the internet is cooler. His social media accounts are comprised almost exclusively of tweets about his work or charity projects he is involved with. His Twitter bio reads, simply: “Actor”.

All of which begs the question: does Hiddleston, who has always guarded his privacy obsessively, have any idea what he is getting himself into? And if so: what the hell is he thinking?

There have long been rumours about Hiddleston’s love life. He was photographed with record producer Jane Arthy at Wimbledon last year and he has been linked with a string of co-stars, including Kat Dennings, Jessica Chastain, Lara Pulver and, most notably, Elizabeth Olsen.