One of the most frequently debunked fake news publishers on Facebook is still getting past the platform’s fact-checking system — and it’s doing it by using the simplest of tricks.

In the fall, YourNewsWire, one of the most infamous misinformers on the internet, migrated its site and rebranded as News Punch.

Sinclair Treadway, who runs the site from Southern California with his husband Sean Adl-Tabatabai, told Bloomberg in November that the move to rebrand was a direct result of declining revenue due to Facebook’s fact-checking program. Once a fact-checking outlet like Snopes rates a link, image or video as false, its future reach decreases in the News Feed. (Disclosure: Being a signatory of the International Fact-Checking Network’s code of principles is a necessary condition for joining the project.)

YourNewsWire initially resorted to deleting debunked articles. Alternatively, it turned to changing headlines on debunked stories and requesting fact-checkers like (Poynter-owned) PolitiFact revoke their original flag.

Seemingly unsatisfied with these approaches, YourNewsWire decided to pull the plug on its website altogether and move everything to a new URL.

So far, it seems like its strategy is succeeding.

Just prior to the migration, Poynter found that YourNewsWire content was still getting a large reach on Facebook despite being debunked at least 80 times by Facebook’s fact-checking partners.

Of the 45 flagged stories that we identified at the time, 12 are still live on News Punch’s site with the same headline. Of those, none were flagged as false on Facebook as of publication.

That means that — even though fact-checkers like have already debunked these stories — users can share old YourNewsWire stories from News Punch links without receiving a warning that they’re false. The fake news site itself could even repost them and find a new audience.

And some of the stories have.