The first digital watch in the Todd Snyder universe, Todd Snyder x Timex IronMan makes its debut with the Reissue Collection, referencing a true sports classic. This fitness-forward style is based on an original developed by Timex in 1984 in partnership with the Ironman Triathlon; that watch quickly gained a devoted following among military and law enforcement personnel as well as athletes. This new interpretation maintains the authentic athletic look and performance of the original, with subtle updates including an enlarged face and dial. Lightweight, incredibly durable, sealed against water and built to accompany the active wearer to work or workouts, this dynamic reissue celebrates the IronMan’s place in American design history with contemporary athleisure attitude and everyday versatility.

My obsession with Timex continues in the Reissue Collection, a greatest hits capsule that brings back some of our bestsellers while re-introducing a nostalgic favorite of mine. I’m thrilled to have worked with Timex on our first exclusive Ironman digital watch, based on a vintage style that started a revolution in timekeeping. – Todd Snyder

The Todd Snyder x Timex Ironman Digital Watch is now available online exclusively at ToddSnyder.com.

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