In a bid to refurbish the image of AAP, the Delhi government has decided to appoint at least 12 private communication consultants. The job of these consultants will be to propagate the works done by the AAP government.



Till date, the Information and Broadcast department was responsible to propagate the works of the govt, but the latter is unhappy with the development, said sources.



It is to be noted that when the Kejriwal government came to power in 2015, it had allotted Rs 526 crore for image building, cut down on the budget soon after.



Last year, the AAP government had also set up its own advertising agency, 'Shabdarth' , besides appointing an in-house media advisors for many AAP ministers.



Dissatisfied with all of these, the AAP government has now decided to bring private communication consultants who will propagate the government's work through print, digital and electronic mediums. They will also inform people about the social welfare schemes and policies of the government. The consultants will also spread awareness through various campaigns on a regular basis.



The AAP government has already started the selection process for the consultants. Apart from handling the social media, the team will also be responsible for a news desk which will deal with all kinds of AAP-related news across all platforms.

They will also inform the respective departments in the government about the news.



The consultants will also provide the information related the government's achievement to the foreign media.



The consultants will be provided with a videographer and a photographer who will help them in preparation of a video and photo library. They will also be provided with the facility of editing, graphics and film production.

