Following the apparel company’s new partnership with the UFC, Reebok today announced expanded deals with UFC champions Jon Jones and Ronda Rousey.

According to the announcement, the champs “will be working closely with Reebok to help develop and launch the brand’s new range of UFC apparel, as well as a new collection of footwear and apparel specifically created for the more than 35 million people around the world who participate in combat training to stay fit.”

Financial terms of the deals weren’t disclosed.

Jones, the UFC’s long-reigning light-heavyweight champion, and Rousey, the first and only women’s bantamweight champ in company history, join two other Reebok-sponsored fighters: UFC lightweight titleholder Anthony Pettis and former welterweight champion Johny Hendricks.

Ahead of today’s announcement, Jones (via Instagram) and Rousey (via Twitter) expressed their excitement:

“Not only are Ronda and Jon admired by millions of UFC fans, but they also are among the fittest, most disciplined athletes in the world, and an inspiration to the millions of people around the globe who train like fighters,” stated Reebok President Matt O’Toole. “We’re looking forward to working with each of them and tapping into their insight and expertise to create world-class training products and fight gear.”

Of course, all UFC fighters will soon have ties to Rebook. Earlier this month, the UFC announced a partnership with Reebok for its “athlete outfitting policy.” The program, which eliminates all other event-night sponsorships for fighters, will provide Reebok apparel for those athletes and their corners, and per-fight pay will be determined by the fighters’ rankings at the time, though exact figures haven’t been released.

The policy, which goes into effect in July, has been met with a mix of optimism and concern from current UFC fighters:

UFC flyweight champion Demetrious Johnson, an Xbox-sponsored fighter with one of the sport’s more unique and higher-profile partnerships, recently discussed some of those concerns with MMAjunkie.

For more on the UFC’s upcoming schedule, check out the UFC Rumors section of the site.