Many companies large and small have tried to break into the industry and find a place in the UAV market. From large corporate tech giants such as Lockheed Martin, Sony, and GoPro to smaller start-ups, many companies have attempted to grab a slice of the market but none have managed to release a drone at the level of DJI's products.

One American Company named 3D Robotics, raised over a $100 million in its inception and claimed that they would be the first drone company to truly compete with DJI. With the announcement of their first release, the Solo, 3DR’s first drone was challenged with glitches and delays that ultimately proved to fall short, especially after the release of DJI’s Phantom 3 drone which completely took over the market and became one of the most sought after drones in the industry to date.

Another drone company named Yuneec also tried to compete, attempting to differentiate themselves from DJI with their Yuneec Typhoon H hexacopter drone. Thought the drone came with a variety of features, the price and drone itself was not enough to compete with the price and performance of any DJI drones.