A domain name for former Labor Ashgrove MP Kate Jones has been registered by the Queensland ALP.

The move has increased speculation Ms Jones will stand against Premier Campbell Newman in the inner-Brisbane seat at the next state election.

The ABC can reveal the ALP's Queensland branch registered the domain name "katejones.com.au", with the party's state secretary Anthony Chisholm listed as the contact.

Mr Chisholm declined to be interviewed but confirmed a junior official registered the site earlier this week.

Ms Jones held the seat of Ashgrove from 2006 to 2012, when she was beaten by Campbell Newman in the landslide election that reduced Labor's presence in State Parliament to seven seats.

Earlier this year, Ms Jones gave birth to her second child and said at the time that she was still considering whether to run.

But senior Labor sources said they were now "optimistic" she would contest Ashgrove at the election, due in March next year.

Mr Newman holds the seat with a 5.7 per cent margin, although recent polls showed a significant statewide swing against the ruling LNP.

The most recent Newspoll in June had the LNP trailing Labor 49 per cent to 51 per cent on a two-party preferred basis for the first time since the 2012 election.