League of Legends Weekly News Update

24th July

This Week’s Hottest League of Legends News

eSports economic expansion is staggering.

According to a market report by SuperData, by 2019, the market is set to reach $1.1B with the growth of direct revenue source sources such as betting sites and amateur tournament platforms.

Direct consumer revenue also grew as eSports fans spent $231M on tickets, merchandise and prize pool contributions. eSports audiences are predominantly male (85%), and nearly half (46%) are between 18 and 25 years old. Even old-fashioned brands are taking notice and there is a growing interest in advertising to the coveted millennial male demographic on a medium they know well, video games.

The winners of the ESL One Advertising Race

In Cologne this year, 16 of the best teams on the world wore their player shirts and competed in front of audience and viewers. On their shirts there were at least 60 brands printed as sponsors. The event counted 9 official partners. Now that betting and advertising are a major part of the eSports scene, it’s interesting to see some numbers regarding the sponsors.

Phoenix1 eliminated from playoff contention, CLG secures spot

TeamSoloMid and Immortals have secured their place in the semi-finals with the rest of the spots quickly filling up. Cloud9, Liquid, and Counter Logic Gaming all qualified for the postseason this weekend with only one playoff spot left up for grabs for either Team Envy or Apex.

LoL’s Newest Champion, Kled, Revealed

We have a new character coming and his name is Kled. There were several teasers all over LCS but the reveal trailer was released in EU LCS three days ago. The reveal trailer for League of Legend’s newest upcoming champion, Kled, was released today during the EU LCS. Kled looks like a mini Kog-Maw.