In a world of ho-hum, same old-same old, this ad stands out.

My friend Jackie Summers at Jack From Brooklyn who owns and produces Sorel Liqueur, brought this ad to my attention on Facebook.

I love this ad on many levels — the story touched me; it’s extremely creative; the brand sell was subtle but powerful. I found it on Mobiledia and here’s what they said about it:

“Finally, an alcohol commercial that says, ‘Let’s celebrate this wonderful thing,’ instead of, ‘Drink our booze and get sexy women.’ The buildup is slow, but at 1:37, the punch to the heart is worth it.”

See what you think. (Here’s the Youtube link.)