• Critical Fulham fans can 'go to hell' says chairman • 'People will come and visit it from all over the UK'

Mohamed Al Fayed has told Fulham fans they can "go to hell" if they do not appreciate the new Michael Jackson statue at Craven Cottage.

The Fulham chairman, a close friend of the late singer, has caused controversy after announcing he had decided to place the tribute to Jackson outside the west London club's ground. The statue was commissioned following Jackson's death in June 2009 and was due to be erected at Harrods before Al Fayed sold the Knightsbridge store.

Jackson's links to Fulham are tenuous to say the least – he watched a game there as a guest of Al Fayed in 1999 – while the singer was also dogged by controversy during his lifetime. Despite this, the Fulham chairman has denied claims that the memorial is bizarre and hit back at fans who have spoken against it.

"Why is it bizarre?," he said after the unveiling. "Football fans love it. If some stupid fans don't understand and appreciate such a gift they can go to hell.

"I don't want them to be fans. If they don't understand and don't believe in things I believe in they can go to Chelsea, they can go to anywhere else. People will queue to come and visit it from all over the UK and it is something that I and everybody else should be proud of."

The former Fulham player Kit Symons, who is now Under-18s manager at Fulham, defended Al Fayed's decision. "It is great," he said. "The big thing is it is obviously something that the chairman feels very, very passionately about and he has decided to erect this statue and fair dos to him."

Speaking about the time of Jackson's visit, he added: "It was just happy times. They were great times back then. The chairman obviously used to bring high profile people down the games. Tony Curtis was here a few weeks after and it was just fantastic times."