At this point, Taco Bell is well known for its experimental culinary concoctions. Sometimes they pay off, other times they end up with a product named the Kit Kat Chocoladilla, aka a tortilla stuffed with Kit Kat bars the company is testing out in Wisconsin. While we can’t speak to taste and concede that it might actually be incredibly delicious, the name is less than ideal. As it stands, for some Spanish speakers, Chocoladilla reads less like a chocolate quesadilla and more like chocolate pubic lice. In some parts of Latin America, ladilla refers to crabs, but it can also mean pest and a bug.

This is disgu — I mean you can’t really — well maybe I could — ok just give me one. I’ll hate myself later. #Chocoladilla pic.twitter.com/sRr4l9Xl6r — Mitch Carr (@mitchcarrtv) October 24, 2017

Chocodilla would have been a more appropriate choice since we already set a precedent in chocobanana and the Choco Taco. As a matter of fact, Taco Bell has already used the Chocodilla name in the past in the UK. But right now, for some Spanish speakers, it just sounds like they’re serving up chocolate crabs.

Did someone at #Tacobell had the bright idea to search what Ladilla means in Spanish before coming up with this name? #chocoladilla — Radamés Muñoz (@radamunoz) October 24, 2017

Chocoladilla in Spanish means chocolate pubic louse. — Mario Brawl (@quagmario) October 19, 2017

no quedó con el mejor nombre en español#Chocoladilla https://t.co/93OD7pGf81 — Ignacio Garcia (@Ignacio) October 22, 2017

h/t Marcela E. García