Great strategy for bringing orange Juice to consumers

One of the biggest and well known Super Markets in the Netherlands has revealed plans to start using Blockchain payment systems for payment of orange juices. Which will make the production chain of its orange juices much more transparent, as reported by the international supermarket News on September the 21st. This will be in partnership with there supplier Refresco. The Supermarket has never been able to move or follow consumer products in the orange juice production like this before. The possibility of using a QR code in order to track the entire route of packaging and bottling of orange juice from the grove straight to the store.

The Commercial Director of Albert Heijn, Marit van Egmond mentioned that :

“Every day millions of customers are provided with our delicious food and drinks. This is a very big responsibility, and we want to make an active contribution to problems that our customers find imperative. Through the efforts of making our products healthier, the reduction of food waste and limiting our impact on the environment and planet. The need for transparency in everyday actives through the chain is becoming increasingly more important every day. All steps are well known to everyone about how the products are processed in order to ensure it is processed well respect for people, animals, and the environment. This will be shown t consumers in a transparent way.”

Albert Heijn has been producing and partnering with growers, supplier, and supporters for years in order to make the 11,000 AH brand products continue to be chosen. Because some products have a more complex way of processing like products with a longer supply chain or several ingredients. The Blockchain Technology can be used to trace and record each step in the supply chain, this makes it possible to prove to consumers how and where the products are made.

Orange delivery from the farm to the supermarkets

Now consumers can use a QR code that will be put on the packaging to follow the entire route of orange juices before they reach the shopping carts. The process starts out in Brazil’s Rainforest Alliance-Cerified orange grove LDC Company where the fruits are harvest and packaged. Together with information on the growers ranks for food safety and sustainability. The information on oranges such as period picking and degree of sweetness will be stored on the Blockchain as well. Consumers will be able to pay and compliment growers of the fruits, which will basically act as a Like2Farmer Functionality. The Managing Director of Refresco Benelux, Maarten Kusters had this to say:

“This is a unique way of brining the power of growers, processors,Bottlers, retailers and consumers together and making the entire process of producing fruit juice transparent. We are delighted that we, as partners of Albert Heijn, will be able to contribute to these processes.”

Murilo Prada which is the CEO of LDC juice thinks that this is a great way to be moving as it comes with great opportunities for everyone involved. This project will also set out to show the immense potential of the Blockchain Technology in the supply chain processes.

The CEO of Rainforest Alliance Han de Groot sent his congratulations to Albert Heijn on the new project that will be undertaken. Making a positive impact on the environment and better future for farmers of oranges. There are many people who want to know where certain foods originated and how it was made. The fact that people can now follow the route of orange juices using the Blockchain Technology is great for market growth and developments of the ecosystem.

What do you think about these developments in the Netherlands on Blockchain? Please feel free to leave a comment down below.