After a run in the U.S., Kraft Heinz introduced Mayochup, a combination of mayonnaise and ketchup mixed in a single bottle, to Canadian consumers earlier this month.

The name seems pretty logical—though some would argue ketchonnaise would be better—but in certain Cree dialects it comes off as less than appealing.

To some, Mayochup can translate to “shitfaced” or “shit is on my face”.

Originally tweeted by CBC radio host Waubgeshig Rice, Grand Chief Jonathan Solomon of the Mushkegowuk council in Northern Ontario first pointed out the translation mishap.

“We the Cree people are laughing about it because of what it means in our language,” he told the National Post in an email. “It’s kinda funny when you think about it. If I ate it and have some on my face, than I [am] Mayuchup/Shitface.”

Arden Ogg, the director of the Cree Literacy Network, said the translation can vary in every dialect, but mayo has a strong resemblance to the Cree word mêyi, which means excrement.

“Certainly the first part refers to excrement or feces, all across the Cree language continuum, which is going to get uproarious laughter,” she said.

According to Statistics Canada, in 2016, 96,575 people spoke Cree and its regional dialects— which includes Plains Cree, Woods Cree, Swampy Cree, Northern East Cree, Moose Cree and Southern East Cree.

Kraft Heinz did not respond to a request for comment.