Nothing, not even a pandemic, can stop the trolls. On Monday Universal claimed that its film Trolls World Tour—the sequel to the 2016 animated film Trolls—landed the biggest debut in history for a digital release, Variety reports. The studio also says that the film, which opened on-demand and in drive-in theaters across the country, ginned up 10 times more money than the second-biggest-ever VOD release. If this appraisal of its performance is true, will Trolls inspire more studios to make their big-budget offerings available on-demand—pandemic or no pandemic? Or will the rest of Hollywood stick to their plans to delay their tentpoles until the world returns to normal?

Well, first things first: How exactly do we know that the Trolls sequel had such a successful weekend? Unfortunately, on-demand metrics aren’t reported on in the same aggressive manner as box office ticket sales. Universal declined to give Variety any statistics that could have bolstered the bold claim, pulling a real Netflix on us all. Sources did tell the outlet, however, that the studio could potentially disclose stats in the next few weeks.

There are, however, outside clues that support this reading of the film’s success. Trolls World Tour nabbed the number one spot on Amazon Prime over the weekend, according to IndieWire, while FandangoNow bolstered Universal’s claim, saying the sequel delivered the streaming service’s best weekend sales ever.

Contextually speaking, it stands to reason that Trolls World Tour would have been fairly successful under normal circumstances as well. The first film made $346 million worldwide and spawned the tormentingly catchy pop song “Can’t Stop the Feeling!” by Justin Timberlake. The sequel, which had a reported budget of $100 million, costs about $20 to rent and is one of few new PG-rated releases to hit the market this month, making it ultra appealing at a time when many families are stuck indoors. (Though Vanity Fair’s film critic Richard Lawson warns Trolls World Tour is even louder and less cohesive than its predecessor.)

While it’s clear that a VOD release is not going to yield the same type of haul as a traditional theatrical release, could the success of Trolls World Tour prompt other studios to follow suit and drop their big upcoming releases on-demand early?

The majority of studios, including Disney and Sony, have decided to delay their potential blockbusters until movie theaters reopen, pushing back titles like Marvel’s Black Widow or the James Bond movie No Time to Die. Similarly, Universal delayed the next installment of the Fast and Furious series to 2021. But though movies of that ilk likely won’t get tossed to the premium on-demand world, it’ll be interesting to see how studios handle midsize films and family releases—projects similar to Trolls World Tour. Universal, for example, has both the Judd Apatow–Pete Davidson comedy The King of Staten Island and The Forever Purge, the next installment of Blumhouse’s core horror franchise, on its summer schedule. Could those movies make the VOD transition? Or will they simply get postponed, like its tentpoles?

Time will tell. Who knows; perhaps we’ll find out that Trolls is the only film impervious to the pandemic, making good on the promise that one simply can’t stop the feeling. Don’t even try.

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