Practically speaking, responsive website design is a procedure to enable a website to be compatible with any gadget. In other words, it is a process which facilitates a website to scale its elements and content automatically to match the size of the viewing screen. It monitors the images from expanding beyond the screen width, thus, saving the viewer’s time and effort.



The predominant goal of responsive design is to get rid of the needless zooming, resizing, scrolling and panning which frequently occurs with the websites which are not compatible with different devices, impeding the viewers from optimally navigating the website, resulting in customer dissatisfaction, thus, sometimes leading to the loss of your potential customers.



Responsive website design replaces the need for designing a dedicated mobile website for smart phone users. Having the responsive website design in place, which spontaneously resizes the website in accordance to the screen size, the former idea of having multiple websites to match different screen sizes has been declined.



Responsive design is trending and accelerating in the current scenario owing to its countless benefits. If you are not a designer, this concept may seem altogether new and you would be further perplexed whether to implement the same or not. Responsive design aids you in resolving critical issues connected to the website. It resources the website to be mobile friendly and empower its aesthetic value on different devices. Responsive design also aids in enhancing “Time on Site" and facilitates the website with exceptional rankings on search engines. Responsive design is cost effective, since a great deal of money being spent on having dedicated websites for different screen sizes is saved. A single website with a responsive design executes a proficient job, due to its compatible capacity with different screens.