Boycott Red Label is trending on Twitter after right-wing Hindu nationalists started posting an old advertisement by the company and asking people to shun the Hindustan Unilever (HUL) product for promoting peace and unity.

The 2018 advertisement which is being shared by some people on social media shows Hindu-Muslim unity and promotes harmony. The advertisement shows a Hindu man buying Lord Ganesh idol from a Muslim sculptor before the start of Ganesh Chaturthi, a Hindu festival celebrated mostly in West India.