Blanca Juti, chief brand officer for Rovio Entertainment, wants to leverage the popularity of their blockbuster Angry Birds game franchise, to raise awareness of “global warming”.

According to Bloomberg;

“You can learn a lot about the world around you from gaming,” said Blanca Juti, chief brand officer for Rovio Entertainment Oy. “Games talk with you, they don’t talk at you.”

The Finnish company is establishing a partnership with the Earth Day Network, following similar moves it made in the past. Rovio joined NASA in 2012 to promote Angry Birds Space, which offered insight into the weightlessness of space and planetary physics. It was unveiled on the International Space Station by astronaut Don Pettit, who used a stuffed version of the game’s character “Red” to demonstrate the science of trajectory.

Read more: http://www.bloomberg.com/news/articles/2015-04-14/angry-birds-to-fling-into-climate-change-debate-this-earth-day

The obsession in some quarters, with raising climate “awareness”, is a mystery to me, given that the media is saturated with climate scare stories, every time there is a gust of wind somewhere photogenic. The problem is not a lack of “awareness”, the issue is that most people have other priorities.

The Angry birds franchise has been suffering a fall in sales lately, though some of their ideas for keeping the franchise going have been good – I liked the Angry Birds Space Game

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