Source: Mike Cernovich

Mike Cernovich is playing the new media game at the highest level in the world, even beating out Lavar Ball of Big Baller Brand.

Watching Cernovich run mindset game on the daily has made him the most interesting person in media of 2017.

His Twitter views surpass hundreds of millions per month and has become a topic of discussion in White House meetings. In the last few months, he has been re-tweeted by Jullian Assange (founder of Wikileaks) and Donald Trump Jr., gave 60 Minutes their highest-rated show since 2008 and raised over $150,000 for an upcoming film on Kickstarter.

Keep in mind Cernovich was already internet famous with his works centered around mindset and masculinity.

Cernovich’s first book, Gorilla Mindset, prophesied many of the reasons why Mike Cernovich is being discussed in White House meetings today.

Here are 18 reasons why Cernovich is the most fascinating marketing story of 2017:

1) Understands platform-building

Cernovich will use his Twitter to promote his video streams (usually recorded simultaneously on Periscope and YouTube), use his video streams to shout out his Medium or Patreon, use his Medium to promote his Patreon or Gorilla Mindset book, use his Patreon to promote his YouTube, use his YT to promote new “pop-up” sites like McMasterLeaks.com and MarchOnGoogle.com or more evergreen ventures like GorillaMindset.com, DangerandPlay.com and Facebook.com/MikeCernovich. Its all by design, and few people understand this.

2) Understands new media

Cernovich live-streams YouTube, Periscopes and Facebook Live from his smartphone or computer.

3) Understands Twitter

Cernovich has a better follower to engagement ratio on Twitter than anyone. He has also mastered trolling.

4) Understands cult following

Cernovich bounces ideas with viewers — starts trending hashtags, pushes narratives, openly challenges opponents for charity. His following loves it, because they are a part of it.

5) Understands news cycles

Cernovich openly questioned White House journalists, took over stages at rallys, started “sick Hillary” reporting, all resulting in large news cycles.

6) Understands how to re-frame a story

Cernovich doesn’t defend his personal attacks but instead counter-attacks to change the story. He refuses to play to the hands of the media or his enemies.

7) Understands how to court attention

Cernovich courts attention from everyone while disavowing hit pieces or MSM — straight from the Trump playbook.

8) Understands his celebrity

Cernovich plays the “normal guy with family and dog who hangs out with his 8-month-old daughter” card, not one of glamour — running different game than Milo, Grant Cardone and Tai Lopez.

9) Understands real journalism

Cernovich keeps getting “scoops”, breaking the Susan Rice story and releasing the “Mooch memos” — more important scoops than most journalists with degrees will get in a lifetime. He also gives scoops to other journalists but doesn’t take credit, understanding that it will pay off in the long game.

10) Understands the art of reinventing himself

Cernovich is a best-selling mindset author, film producer, prolific guest on Alex Jones and RT, seminar producer, events organizer, White House journalist, lawyer.

11) Understands A-listers and premium talent

Cernovich hired a new video production team that has brought millions of video views to his Facebook page in less than 30 days and are pivoting to a news website and media empire.

12) Understands persuasion and media bias

Cernovich wrote a book explaining Trump win before it happened — only Scott Adams predicted it earlier and better.

13) Understands lifestyle design

Cernovich gives preference to wife, daughter, dog, cardio, lifting, sunshine, mindset development — this is why his mindset stays on point — nothing is more important and will regularly livestream while doing daily activities.

14) Understands emotional control

Cernovich always shows composure and emotional control when confronted.

15) Understands caution of identity politics

Cernovich has a mind of his own — publicly rips Trump team and will shout out thought leaders even if they disagree politically.

16) Understands event promotion

Cernovich sold out a mindset seminar after 2 tweets. He doesn’t “sell” — uses attraction marketing.

17) Understands positive self-talk

Cernovich will regularly start his live streams complimenting his shirt or new haircut, but doesn’t take himself seriously. It’s an art.

18) Understands sensationalism

Cernovich uses hyperbole and rhetoric for entertainment purposes, but refuses to fabricate events like other pundits or media.

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This article has nothing to do with politics, but 100% about understanding marketing and the “new media”.

The new media still can’t be explained to many people, because they deny that it even exists.

These are the people that think media is not trustworthy unless it is a recognizable name like CNBC or CNN.

These are the people who think Hillary lost because of Russia.

These are the people who get their daily briefing from evening news shows.

More people want their info in real-time, from Periscope, Twitter, Facebook Live, YouTube or blogs. More people understand that “unscripted” is hard to pull off if you’re not reading books. You have to bring it every time. No re-takes.

How could Cernovich have more impact?

Although Mike Cernovich has mastered the new media, his influence could still be much bigger.

Cernovich could utilize his knowledge in subjects of mindset, posture, self-talk, fitness, masculinity, lifting and free speech in the form of long-form, research-backed content. This would be an SEO play for DangerandPlay.comand would generate hundreds of thousands of views of organic traffic to his blog (providing Google doesn’t censor him).

According to Ahrefs, Cernovich’s organic traffic (traffic coming from search engines like Google) is less than 40,000 per month. This isn’t a lot of organic traffic for the amount of articles he has written (one of my blogs does over 300,000 organic visitors per month) and my influence is less than 1% of Cernovich.

Because Cernovich is prolific, his blog gets tons of links (he has been linked to by over 2,000 websites), which is almost 5x more links than Multiple Streams (my blog) has received. Links are the most difficult aspect to ranking in Google. The only reason why it isn’t getting hundreds of thousands of organic visitors a month is because of the lack of long-form, research-backed content on his blog. Interlinked, Wikipedia style.

A few hundred thousand organic visitors per month may not seem a lot to his influence, but organic traffic converts exceptionally and would be a long-term play as he pivots back to more mindset topics instead of political punditry.

Finally, Cernovich could also use this same organic search strategy when rolling out his new media site.

Recap

Mike Cernovich is the best marketer of 2017 when it comes to real influence.

Regardless of political identity, marketers would benefit by studying the daily, calculated moves by Cernovich.

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Jeremy Page is the founder of CompanyReviews, a new site that ranks the best companies. You can email him here: jeremy (at) authority.org