The Chief Executive Officer of Netflix Inc, Mr Reed Hastings has confirmed that Netflix won’t be a part of new Apple video streaming service, reflecting new competition between Silicon Valley giants.

We want to have people watch our content on our service,” he said in a press statement on Monday. “We’ve chosen not to integrate into their service.

Apple is planning to introduce its own video streaming service on 25th of March which opens a new battlefront for Hollywood and tech industry. Apple’s idea is to combine the original content from partners like HBO and Starz and more.

For eyeballs online fight, Apple has played a neutral role, opting to distribute services like shows, movies and apps from all major companies. But now Apple wants to sell the service that people use to watch TV as well.

We’ve always had massive competitors,” Hastings said. “We’ve been competing with Amazon in video streaming. These are amazing, large, well-funded companies with very significant efforts. But you do your best job when you have great competitors

At a given point we can see that Apple video streaming service will rely heavily on other suppliers to fill up its content library, therefore, there had been a discussion that Apple might partner with Netflix too. But the Bloomberg reported that the Netflix won’t be a part of Apple streaming service.

Also, check out how to unblock multiple Netflix video libraries

Although Apple declined to comment on Hasting’s statement. The Apple will announce about its streaming service alongside other new products including magazine subscription bundle at an event in Cupertino, California.

The Netflix has already refused the integration with Apple TV application on iPads, iPhone and Apple TV boxes which show video content from several other providers. Moreover, recently Netflix has stopped allowing Apple users to subscribe through Apple Store billing feature by retaining the 30% cut that went to apple previously.