Except for the weather's unpredictability, one other constant in New York City this morning was the line-up in front of Supreme. Boyfriends, girlfriends, some even asked their parents to come, all to observe the perennial spectacle the Spring/Summer 2011 Collection Launch. A legion of folding chairs and their masters arranged a little encampment in front of the store since 5 am this morning, ready to lay siege to the place. By 10:50 am, with the window washers came and went, the pristine storefront was ready to counter the coming onslaught. All told, around 150 people waited on line this morning. But with more coming every hour, that number easily climbed to 200 by Noon. And what merchandises most people wanted? But of course the KAWS x Supreme Box Logo Tees and Hoodies. The Supreme Spring/Summer 2011 Collection is now available at its New York and Los Angeles retail location, follow by its launch in Japan this Saturday and online availability next Thursday, March 3rd.

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Photography: Poe for Freshness

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Supreme New York

274 Lafayette Street | Map

New York, NY 10012

TEL #: 212-966-7799

Supreme Los Angeles

439 North Fairfax Avenue | Map

Los Angeles, CA 90036

TEL #: 323-655-6205



