How much time do you, as a Product Owner, spend thinking about your user’s core problem? How much time does the rest of the team spend exploring ideas and different approaches to solving them? Why don’t you spend more time doing that? In this episode, we talk with Ant Murphy about some of the reasons that we need to spend more time, effort, and energy on the depth of our problem-solving. What would it look like if PO’s and companies did go deep on understanding, iterating, and experimenting more? Our products will be better for it, users of our applications happier with it, and business will benefit more from it. Feedback: twitter - @deliveritcast email - deliveritcast@gmail.com Links: PO Coaching and Consulting - seek taiju Ant Murphy - Twitter - Blog Ant’s Sketch - “Depth of Problem” Joe Van Os - The Art of the Strategic Product Roadmap AilgeLeanLife - The 5 Whys technique – dig deep to find the root cause of any problem InfoQ - How Lean Problem Solving Increases Agile Team Productivity: a Mobile Applications Startup Example Alistair Cockburn - How I saved Agile and the Rest of the World Maryanna Quigless - PURSUIT: Framework for your next great product idea

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