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Joined: 15-April 07

Member No.: 15,677



Joined: 15-April 07Member No.: 15,677





Viral marketing tips



Viral marketing increases online sales! That concept seems to pop up everywhere on Internet marketing resources. So what exactly is viral marketing?



The simplest way to explain viral marketing is to think in terms of mainstream networking. Your contacts know about you and your site and you hope to that they pass that information on to someone else. But hoping is not a good way to approach web marketing, you need to be pro-active in promotion.



By implementing viral marketing strategies, you provide an incentive for web site visitors to carry a sales message. This incentive is usually a free "carrier" tool for that marketing message or a means by which it is easier for people to spread the word about your products and services. The idea is not to push your visitors into delivering your sales message to others, but as a side effect of them gaining benefit from a utility or service that you offer.

Free email services = free advertising



A good example of viral marketing is many of the free email services available on the Internet. The messages that you send from some these free services invariably contain promotion for the company providing the service; plus there's advertising in their user interfaces.



Take Hotmail for example. It handles 100 million legitimate. emails each day, for 230 million active users worldwide. Imagine having your sales message in 700 million emails a week! Even at very low CTR rates, that can translate to a whole lot of new visitors to your site.



OK, so those are pretty huge figures that most of us can only dream of achieving, so how does the little guy utilize the viral marketing concept on a budget of say....$0.

Articles as a viral marketing tool



A very successful strategy is the development of articles and tutorials such as these. You will notice that at the end of each article and tutorial in the copyright info, I request that if the content is going to be reproduced that reference is made to Taming the Beast.net. If I am fortunate enough, a webmaster may place an article on a high traffic web site (along with the proper acknowledgement) and this will create some traffic to our web site. Using this strategy, you are relying on the honesty of the user to acknowledge the origin of the tool.



Once you have published a number of articles, you can also submit them to article directories and archives. I am still a firm believer that written content is king, and no matter what subject you choose write about, there will always be plenty of people wanting the information, especially if it's for free! If you do decide to publish your own articles, ensure that the theme is related to your web site, otherwise the traffic you receive will be of little or no value.



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