Amazon's new product for children, on the other hand, is the Fire HD 10 Kids edition. Like the 7- and 8-inch Kids edition tablets, it's pretty much identical to the regular Fire HD 10 tablet released in 2017, save for some key features. It comes with a colorful kid-proof case, a two-year warranty and a year of FreeTime Unlimited, which gives your children unlimited access to shows, books and games for kids. FreeTime also provides robust parental controls, such as the ability to set time limits and total screen time per day.

The tablet's Kid edition is $50 more expensive than the ordinary Fire HD 10, though, and will set you back $200. It's also available for pre-order and will start shipping on July 11th. The Show Mode charging dock will start shipping a day later, on July 12th, and will cost $5 more after the pre-order period. Show Mode itself will roll out to Fire HD 8 and 10 tablets as an over-the-air update on July 2nd.