Netflix reportedly paid $90 million for the movie, and from this second trailer, the quality looks to be the same it would be if Bright were produced by a traditional studio. Netflix released the Brad Pitt movie War Machine earlier this year, but it fizzled out as reviews were generally negative. It's safe to say that the streaming service is looking for a hit with Bright. If it does well, the streaming service has expressed interest in making Bright a franchise.