North American organisation 100 Thieves has completed its Series B funding round, raising $35 million.

New York-based investment management company Artist Capital Management led the round, with Josh Dienstag, its Chief Investment Officer, joining 100 Thieves’ board of directors.

The round also included investment from Aglaé Ventures, the early stage investment program of Groupe Arnault – which is the controlling shareholder of Louis Vuitton Moet Hennessy (LVMH). LMVH itself houses over 70 different business across six sectors, including households names such as Fendi, Givenchy, Louis Vuitton, Marc Jacobs, and Hublot.

Matthew “Nadeshot” Haag, Founder & CEO of 100 Thieves discussed the round: “This past year has been a massive success for 100 Thieves. Our esports teams are winning championships, our apparel is selling out, and our podcasts have topped the charts. Artist Capital Management saw our vision and our progress and has stepped up to support us. We now have everything we need to be the biggest gaming & esports brand in the world.”

100 Thieves will used the newly-raised capital to continue with the main arms of its business: esports, apparel, and content. It’s also developing a 15,000 square foot headquarters in Los Angeles which will house its entire operation, containing practice facilities and streaming stations, a content production soundstage, an apparel development workshop, and a retail storefront for new apparel collections.

Dienstag commented on the investment: “As long-term investors, we believe that 100 Thieves has a differentiated approach to esports and gaming. 100 Thieves has a visionary founder, a best-in-class management team, and premier strategic shareholders. We are very excited to support 100 Thieves with the growth capital they need to see their vision through.”

100 Thieves completed its Series A funding round in October last year, bringing in Drake and Scooter Braun as co-owners and strategic advisors. Braun also joined the organisation’s board of directors.

Esports Insider says: 100 Thieves has been majorly impressive in its short lifespan, catching up with longstanding organisations in all of the important ways: housing competitive teams, building a substantial following, and creating a demand for both its content and products. The quality of investors that it secures through its funding rounds is testament to what Nadeshot and his team are building.

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