OverActive Media announced Bell, Canada's largest communications company, as a Founding Marketing Partner.

OAM and Bell Partner Up

OverActive Media (OAM) revealed a strategic partnership with Canada's largest communications company, Bell, today. As part of the deal, Bell acquired a minority interest in OAM and became OAM's first Founding Marketing Partner.

The multi-year agreement includes "team sponsorship, content integration, event production, experiential activations and traditional and online advertising." As of now, the organizations are keeping financial terms of the agreement under wraps.

Chris Overholt, President and CEO of OAM had this to say on the partnership:

“We are building an industry-leading esports organization and redefining the sport and entertainment ecosystem. In those efforts, we have been mindful and purposeful in aligning ourselves with premium brands and today we are doing just that. I’d like to welcome Bell to the OAM family as our first Founding Partner. We look forward to collaborating and working together in the years to come.”

Bell Vice Chair and Group President, Wade Osterman, also commented on the deal, expressing excitement for what the partnership holds for Bell:

“Bell is excited to invest in OAM to further our support of Canada’s rapidly growing esports community. With Canada’s best mobile network and an all-fibre network offering the fastest home Internet speeds and lowest latency, Bell looks forward to continuing to provide the best gaming experience as we expand the reach of professional esports to new audiences.”

OAM continues key expansions, funding, sponsorships

The partnership comes mere months after OAM raised over $22 million USD early this year on top of an additional $21.5M raised in October 2018. Additionally, OAM also announced that the rapper Abel "The Weeknd" Tesfaye would both invest and serve as OAM's global ambassador. OAM is the first esports organization to own teams in each of the three major esports: League of Legends (Splyce), the Overwatch League (Toronto Defiant), and Call of Duty World League (unannounced franchise).

OAM has also expanded into new territories, including Spain and Latin America, in recent months. The company has also recently launched its own Live Events business.

Image VIA: OverActive Media