Innovation today is accelerating at a rapid clip, bringing us closer than ever before to seemingly futuristic experiences. Regardless of what you call this era of computing – instinctive, perceptual, intelligent, immersive – we are now at an inflection point where technology is in the early stages of taking on human-like behaviors. This is being driven by the continued traction of augmented reality (AR) and virtual reality (VR) applications, and the evolution of machine learning technology. We are seeing these once fringe and experiential technologies become more commonplace in everyday activities such as shopping, entertainment and medical visits.

We will be showcasing a variety of AR and VR experiences at our AMD booth at Embedded World (Hall 1, Booth 1-360) March 14-16, 2017. Attendees can interact with live demos from a range of customers spanning medical, retail, industrial, smart office, casino gaming, and even our recently launched AMD Ryzen™ CPU in a VR application.

Below is a sampling of AMD-powered end-user products we plan to showcase at the AMD booth this week at Embedded World:

Medical: BK Medical ’s ultrasound and Barco ’s medical monitor will highlight how advanced graphics can drastically improve medical imaging to enable new levels of patient care.

Industrial: ’s cockpit simulation will demonstrate the advantages of mission and safety-critical graphics and video drivers from the pilot’s perspective. CoreAVI ’s cockpit simulation will demonstrate the advantages of mission and safety-critical graphics and video drivers from the pilot’s perspective.

Retail: and Imecon and Barco will showcase a new wave of digital signage and displays for use in retail and corporate environments.

Casino Gaming: and R. Franco and Sapphire will bring to life the powerful and immersive graphics that are now available in high-end casino and gaming systems.

AMD Embedded is expanding the possible for organizations across the globe in a growing number of industries, tapping the company’s deep expertise across product portfolios to propel the next-generation of consumer experiences. For example, our “Zen” architecture introduces a new, ground-up, high-performance x86 core design CPU with simultaneous multi-threading architecture (SMT) that offers 52 percent more instructions per clock (IPC) than previous generations, and that will be scaled from desktops to servers to notebooks and embedded products.

We have already started shipping the first “Zen”-based desktop CPUs, called Ryzen, in March 2017. Our “Zen”-based “Naples” server is on track for shipments in Q2 2017, and will be followed by “Zen”-based laptop and Embedded CPUs. We look forward to continuing to shake up the industry and push our customers to new heights.

Join us at the AMD booth (Hall 1, Booth 1-360) in Nuremberg, Germany, March 14-16, 2017. For more information, visit http://www.amd.com/en-us/who-we-are/corporate-information/events/embedded-world.

Colin Cureton is Director of Product Management for AMD Enterprise Solutions. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.