Montreal, May 28th 2019

The vegan restaurant chain Copper Branch is launching the second creative execution

of its recent advertising campaign.

After Jesperi Kotkaniemi, Montreal Canadiens player, the second extraordinary personality

to partake in the campaign is professional tennis player Bianca Andreescu, World No. 23

on the WTA tour and 2019 BNP Paribas Open Champion. Her participation was made possible

thanks to the collaboration of the MVP Group, an agency specialized in partnerships with

professional athletes and sports legends, and Bianca’s representation agency, Octagon.

Designed by Generation Agency, the concept draws a parallel between extraordinary personalities

who are destined for a great future and extraordinary food.

To accomplish great things, to become better and to reach the extraordinary, one must take care

of one’s body and one’s mind. To feed our ambitions, a healthy diet is required. To be at the top

of its form, Copper Branch supports these people in their quest to become extraordinary

with extraordinary food 100% made from plants.

“ Considering Bianca’s athletic potential, talent and determination in her sport, this collaboration

with Copper Branch was an obvious fit as it coincided with the brand’s inherent values in always

offering its best in a competitive environment ”, says Pierre Gagnon, associate at Generation Agency.

The campaign featuring Jesperi Kotkaniemi will be broadcasted only in Quebec, whereas

the one with Bianca Andreescu will be broadcasted in the English part of Canada.

About Copper Branch

Founded in 2014 in Montreal and boasting 50 restaurants in Quebec, Ontario, Alberta,

the United States and France, Copper Branch (eatcopperbranch.com) is the largest vegan

restaurant chain in the world. The 100% plant-based menu serves the company’s mission:

to provide the community with quality whole foods in the fast food industry with an

environmental focus. The dazzling progression is undeniable with the opening

of new franchises every week.

About Generation

Generation (generation360.ca) offers integrated communication services. Its experienced team

operates in an environment where new technologies and advertising by traditional vehicles

come together. This versatile team is able to carry out any type of project, be it marketing strategy,

advertising creation, branding, print or electronic production, promotion or web design

and Web programming.

Credits:

Advertiser: Andrew Infantino, Richard Hebert, Copper Branch

Account services: Stéphanie Carbonneau, Sandrine Choinière, Pierre Gagnon

Creation: Nicolas Sylvain, Pierre-Olivier Gravel, Pierre Gagnon

Media: Jasmin Provost

Production house: Productions Film Truck

Producer: Marc-Antoine Lambert, Alexandre Caron

Director: Guillaume Simard

Director of photography: Guillaume Shea-Blais

Edit: Maxime Aubert

Color grading: Simon Boisx

Visual effects: Étienne Bergeron

Sound: Pierre-Olivier Rioux, Lamajeure

Music: Louis-Philippe Quesnel

Athlete representation: Jonathan Dasnieres de Veigy, Octagon

and Simon Arsenault, MVP Group Agency

Source:

Pierre Gagnon

Vice President Strategy – Generation

514-521-3300, extension 242

pierre@genpub.ca