Cord-Cutting Is Accelerating At A Pace That Scares Cable Companies

If you still rely for cable television for all of your entertainment needs, you probably don’t know how to use a DVD player or the DVR that comes with your cable. People are cutting the cord on cable because it’s becoming a thing of the past. Streaming ad-free entertainment or loading up your devices with content is where most people are turning… and that scares the cable companies.

“This year, the number of digital video services expanded at a faster pace than ever before,” explained eMarketer’s senior analyst Paul Verna in a statement. “In addition to standalone offerings from the likes of HBO, there are new digital bundles that include many of the channels consumers could only have received with cable and satellite subscriptions in the past. This widespread availability of digital content makes cord-cutting a viable option for a growing segment of the viewing population.”

The only thing that really keeps me holding on to my very basic cable package is sports. Sports is cables killer app. But, as more and more streaming services become available — legal or illegal — the reason to stay with cable is becoming illogical. The only time I ever watch a show live is if it’s Game of Thrones, and HBO now has a streaming service where I don’t need to have the channel on cable. Sitting through an hour of The Walking Dead live in unbearable. There are so many ads played that I forget what I’m watching.

Take note, cable companies, you better do a better job of holding on to your customers, because your days could be numbered. Also, don’t keep changing my bill every month when I haven’t changed anything to deserve it.

(Via WSJ)