Digital Asset Management Software streamlines the entire process of managing vital digital assets in an organization. DAM Software offers organizations with benefits, such as creating a centralized repository for all digital assets that can be searched, shared, managed, and accessed between different functions of an organization, and also with channel partners and technology partners in real-time.

VISIONARY LEADERS

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering under the Digital Asset Management Software category, that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

DYNAMIC DIFFERENTIATORS

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product under Digital Asset Management Software.

INNOVATORS

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios under Digital Asset Management Software. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

EMERGING COMPANIES

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.





The use of Digital Asset Management software and services has become important for organizations today. For marketing activities, such as advertising, marketing campaign, and product branding, organizations prefer digital marketing solutions that can help them improve their online marketing and sales programs, and store, retrieve, and market their offerings for ensuring customer retention. The global DAM market, by application, has been segmented into marketing, enterprise, and broadcast and publishing. In the enterprise application segment, Digital Asset Management Software is used for marketing, branding, and sales activities. As organizations are shifting their campaigns toward online marketing, sales, and branding, enterprise-level applications are expected to witness increased demand.

Enterprises use various solutions, such as customer loyalty management and customer experience management to capture user behavior, resulting in tremendous volumes of digital data. Enterprise data consists of collective data inputs from different departments. Digital Asset Management Software provides effective management of the global rich media to cater to varied customer requirements and helps enterprises securely store the data at a central location. This makes it easier to access the content when required. Marketing data consists of digital marketing, marketing operations, and sales content, and is shared among different departments, teams, and functional units. DAM marketing solution concentrates on functionalities, such as brand management, sales functions, and stakeholder collaborations, and may also contain the marketing resource management functionality. The broadcast and publishing application generates large volumes of high-quality media content, such as videos, images, and artworks, in different sizes and formats. DAM solutions facilitate the smooth management of broadcast and publishing data and focus on the video processing and storage needs of the users in this industry.