It’s getting scary out there… Local governments are recommending social distancing, schools and universities are suspending classes, the NBA has cancelled its season, and this is just the start. With all the uncertainty, every business owner is wondering: How will this impact my business?

Here’s what we know:

Consumers are scared and being advised to stay away from public areas

Inevitably this will result in lower traffic to the taproom and impact taproom sales

Experts have no idea how long this pandemic will last or its true impact

By no means are we experts on risk mitigation, but the CraftCellr team decided put our heads together to create three common sense tactics to help you protect your business.

1. Take your taproom releases and sales online

This trend has already started and it’s a logical one for areas of the country that are seeing increased regulation. Online sales reduce the need for lines on release days and speed up the pick up process. For breweries who don’t have consistent can/bottle releases, offer draft beer via crowlers/growlers for pre-order and pick up in the taproom. Online sales will keep your customers and staff safer, while keeping your taproom sales flowing.

Here is an excerpt from Brewbound’s most recent article about COVID-19’s impact on the industry and how Rueben’s Brews in Seattle is handling the situation:

“At Seattle-based Reuben’s Brews, co-founder Adam Robbings said due to the King County Health Department’s recommendation to postpone or cancel large gatherings, some charity events at the brewery have been canceled. Reuben’s Brews also moved a bottle release for a barrel-aged barleywine/imperial stout blend scheduled for last weekend to an online sale in an effort to reduce the number of people in one place at the same time, Robbings said. In addition to moving that release to an online sale, Reuben’s postponed a festival around the release to a future date.”

**At CraftCellr, we’d like to try and do our part. For any new breweries, meaderies, or distilleries who want to protect their customers and staff, we are offering our pre-sales platform for free through the end of April.

Email us directly if you want more information: