It's likely that the Browns will be digging through the strategies that proved so successful for Louisiana State teammates Jarvis Landry (80) and Odell Beckham Jr. (Ronald Martinez, Getty Images)

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CLEVELAND, Ohio -- The Browns officially welcomed Odell Beckham to Cleveland with a press conference in Berea on Monday. Beckham had star power oozing from his new brown suit the second he walked into the media room. Beckham was mild in tone and quite calculated in his responses -- his demeanor may have surprised some who don't know the star, or haven't heard him speak often in public.

Make no mistake, though. Beckham made some subtle hints to his high level of confidence, eager to prove those wrong who decided it benefited the Giants to trade the wide receiver.

While Beckham calmly answered questions, to his right sat his best friend Jarvis Landry. The relationship between the two traces back to their Louisiana high school days and traveled through LSU as their bond grew stronger.

Now reunited, the duo will receive the familiar tutelage of wide receiver coach Adam Henry. Henry coached the pair in Baton Rouge during their final two years and spent time as the pass game coordinator in 2012.

Henry certainly had a heavy impact on Landry and Beckham in their early years, and he knows the type of concepts that the two enjoy running. Although Henry didn't call the passing game in 2013 -- when both receivers broke out in their junior year -- he does have experience in setting up their passing attack. He knows better than anyone the skill set the two share, and he has a feel for how then offensive coordinator Cam Cameron helped get them loose for their big 2013 season.

When watching the tape of that 2013 season, Cameron and Henry devised some alignments and schemes they relied upon when forced to push the ball downfield.

There's only so much one can take away from five-year-old tape, but Freddie Kitchens' habit as a play-caller was seeking out the opinions, including his players'. He made players feel like an integral part of game-planning by utilizing schemes the players enjoy. This part is important and why some strategies from Landry and Beckham's LSU years may show up again in 2019.

Kitchens will certainly sit down with offensive coordinator Todd Monken and Henry this off-season to look at the LSU tape. Let's see some of the trends that are revealed.

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High/Low Conflict Concepts

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Shallow/Dig

At LSU the offense was built around three players: Jeremy Hill at running back, then Beckham and Landry. The Tigers' offense did everything it could to have the two working off each other. A great way to do this was to have the duo working high/low against man coverage or using the scheme to put zone defenders in conflict.

Opposing defenses were all too aware of Landry's prowess working the shallow cross. Their attention left many second-level windows open for Beckham's dig route behind. The two worked this route concept all year for success to each player.

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From opposite sides the Tigers ran the shallow/dig often to Beckham (No. 3) and Landry (No. 80). We can see in both clips the scheme work to perfection and Beckham is able to come up with an open window. LSU also often ran the two on mesh concepts from opposite sides, creating nice diversions and natural rubs on defensive backs.

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Mills Concept

Made famous by Steve Spurrier in his Florida days is another high/low concept that puts the play-side safety in a bind. The Browns used the scheme several times last year for success and Landry was always involved as the dig player.

This typically calls for a dig (inward at 10-12 yards) route with a post over top. It makes the safety choose who he wants to play, if he plays the deep post, the dig route can break free. If he plays the dig, the post can win deep over the middle where the safety vacates. The scheme is great against Cover-4.

LSU ran this play multiple times in the film study and usually for success. Landry excels in the dig and most middle of the field work, and Beckham is exceptional with deep speed and high-point ball skills to bring in tough catches.

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LSU used a ton of traditional 12 personnel sets (one tight end, two running backs) which left Landry and Beckham without much help spreading the field. On this one you will see two angles and pay attention to the play-side safety bite on Landry's dig route which leaves the middle of the field vacated. Quarterbacks like Baker Mayfield, with big-time arm strength, will let this ball go for Beckham to run down in one-on-one coverage.

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Post/Over (Yankee Concept)

In modern football, replacing vacated areas in coverage with crossing receivers is all the rage, and for good reason. The Yankee concept is fantastic in this mold, used from multiple personnel groupings and formations to bring a long-developing form to a traditional high/low conflict.

Again the goal is to put a strain on safeties choosing between taking the post in their responsibilities or the over route. This scheme becomes more challenging because it brings a receiver from the opposite side of the field to make it work, so defensive backs reading their side of the field often miss the over route and it leaves an open void.

LSU ran this whole field design from the gun, and from bigger personnel groupings with play-action to deceive the second level. It was a staple to their downfield passing game.

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Landry is lined up in the slot to the top of your screen and Beckham at X on the bottom. Beckham takes the play-side safety with him on the post and that leaves a massive void to the nearside hash for Landry's over route. Easy throw and an easy catch. This scheme resulted in several big plays for the duo.

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Slot concepts from Trips

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Cross/Dig (Levels)

The names for this concept are all over the map. The premise is getting your best receivers against non-ideal matchups.

LSU ran trips (three receivers to a side) sets with Landry and Beckham often. Their goal was creating advantageous matchups. They always stuck with Landry as the near inside receiver (also called No. 3) and Beckham in the middle (called No. 2).

With this concept the goal is to find where the interior second level defenders chase in zone. If they don't run with Landry's crosser, take the easy throw. If they vacate the zone, let Beckham work his dig over the middle. In man, pick your throw based on who beats coverage. Easy enough.

Let your best athletes work in space with routes they are comfortable with. Make the read easy on your quarterback and your scheme is set.

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Pay attention here to the defense giving away coverage pre-snap. They line up in man-to-man alignment and once the defensive back chasing Landry moves out of the window, the throw for the quarterback is easy off Beckham's break. This scheme is simple and resulted in both receivers winning their routes often and getting cheap yards.

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Double Out (Quick Game)

This concept has a myriad of name and number descriptions depending on the playbook, but the goal here is to make the scheme decision quickly. The two inside receivers run out routes, typically at five to seven yards, and pair with a vertical route by the outside receiver to run off sideline coverage.

If the corner bails, throw the speed out from the middle receiver. If the man over No. 2 chases the first out from the middle receiver, throw the out by the near receiver (No. 3). Simple enough by just taking what the defense gives you.

When LSU put the two in these positions they used this scheme as a quick throwing answer and to keep defenses honest against the deep passing game. Often it led to easy yards.

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Against Alabama here, nobody lines up over Beckham in the pre-snap and once the corner bails, the outside throw is simple for the QB to pick up seven yards. If the invert defender had lined up outside Beckham, it would have made Landry the better option.

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Slot Seams

This was the scheme by which LSU found the most success, letting their two down-field play-makers run the seam against weaker coverage defenders and make plays. Sometimes keeping it easy is the best move for an offensive coordinator and his quarterback.

LSU let Landry and Beckham work vertical from these alignments often and did so with different styles. Fade types, out-and-up moves, rail routes, bender routes, all the above. They wanted the duo to push vertical coverage and make zone defenders and safeties feel the pressure in deciding who to cover.

These types of routes up the seam are difficult to cover at any level and when you put two receivers with excellent hands -- either at the ball's highest point or the back-shoulder -- it becomes a defense's nightmare.

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We get three successful examples. All three happen to go to Landry on the inside, but Beckham in the middle found success as well. Just note the pressure all three clips put on the safeties and hash defenders to the trips' side. The quarterback has an easy decision each rep. LSU used this scheme so often it became predictable, but if you watched enough you knew it didn't matter with that talent. The Browns used the same vertical seam success when Kitchens took over the offense, specifically against Baltimore in Week 17.

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Two-man route concepts

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Seam/Comeback

When the scheme called for cutting the field in half and reading a two-man side, there were two favorite schemes. Landry draws so much attention up the hash, so he was tasked inside on this scheme to draw safety attention. Then Beckham, aligned outside, would draw a one-on-one using one of his more deadly routes: the comeback at 15 to 18 yards.

Beckham still runs this route exceptionally well, and New York used it often. He gets out of his breaks so quickly that most corners struggle to reach him in time. If the safety cheats outside for help over top against Beckham, you have Landry inside against a weaker coverage player for a chance to make a play up the hash.

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We get two clips here of the concept with Beckham beating single coverage on the outside and using his gifts to make special plays after the catch. If schemes can get Beckham in single coverage, expect the Browns to use them and this two-man concept is an LSU favorite. The Browns will likely try to replicate it.

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Post/Wheel

A staple of offenses at all levels, the post/wheel is dangerous because it puts deep pressure on the defense, runs a double-move by the slot, and has a receiver replacing a vacated area. LSU loved this scheme with OBJ and Landry.

The scheme is deadly against Cover-4 looks and when the corner runs with the post, it becomes an easy read for the quarterback to deliver a ball up the sideline to the wheel route. The slot has to sell the flat route hard first, then turn upfield quickly for the ball out of his break, because that is typically when the quarterback releases the throw.

This is still a modern NFL concept that you can find across the league weekly.

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Running in 12 personnel, LSU sells run action. In doing so, the weak-side linebacker bites on the fake. Once Landry turns upfield, the sideline is wide open due to the attention that Beckham demands from the corner and safety. The Browns used this scheme with Landry on occasion in 2018, and even running backs on a rail route. With the attention Beckham demands, the scheme will be used often and likely be open.

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Final Thoughts

It's entirely possible that we don't see many of these exact schemes on Sunday. But the general philosophies behind them are becoming universal in modern football.

With Kitchens' desire for input and collaboration, there is little doubt he will have both Landry and Beckham discuss what they found the most comfortable from playing together at LSU. That meeting will involve Henry, and Monken will be there with his valuable input as well.

If the Browns run from 11 personnel with Landry and Beckham occupying the slot alongside tight end David Njoku and burner Antonio Callaway outside, it will put immense pressure on defenses. With that talent and speed, the offense becomes dangerously versatile.

The Rams set the standard for 11 personnel usage, and how it can enhance a successful run game by reducing players inside the tackle box. Todd Gurley saw the least amount of loaded boxes than any other NFL back in 2018. The Rams sitting in 11 personnel from down to down played a vital role.

Beckham's arrival means the Browns can do something similar for Nick Chubb.

The best part about Beckham arriving is he eliminates pressure on so many teammates. He demands constant attention. He will still produce, but watch the matchup advantages change for the Browns across the board.

The offense was missing this type of dynamic playmaker to put a burden on defenses.

They miss that player no more.

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Jake Burns played quarterback at the college level and has coached at both the college and high school level. You can read more X&O analysis from Burns at the OBR.