Technical SEO

Technical SEO refers to those actions taken at the website or server level designed to improve search results. More specifically, those actions which affect crawling, indexing and rendering of webpages.

The end goal is to get as many high-value pages indexed and ranking as possible.

Here are some courses and guides that are certain to boost your technical SEO skills:

Courses

Advanced SEO: Developing an SEO-Friendly Website: This Lynda.com course covers a wide range of technical SEO factors, including content optimization, web crawling, indexation, rendering, site structure, structured data, and more.

Advanced Search Engine Optimization Strategies: This Coursera course complements the Lynda.com course above by providing insights into page-speed, key metrics, and data analysis.

Guides

Search Engine Optimization Starter Guide: Google has literally written the book on best practices for on-site optimization. This 32-page guide was originally intended to be used as an internal document, but was later released as a webmaster resource. Don’t have time to read 32 pages? No problem. Hubspot has published a two-page, tl;dr version here.

Search Engine Optimization for WordPress: With a market share of 33 percent, it pays to know a little something about the best practices for optimizing a WordPress site. This knowledge could also come in handy the next time your SEO plugin breaks.

Content Marketing

“Great content” is no longer a luxury, but a necessity to ensure any measure of organic success.

As one of three confirmed Google ranking factors , you better have a solid understanding of the kind of content that appeals to both users and the Google algorithm.

These courses and guides will put you on the right path:

Courses

The Strategy of Content Marketing: This Coursera course is a partnership between Copyblogger, and UC Davis. Students learn how to plan, organize, develop and implement a content marketing strategy. Equally important, the course teaches students how to analyze and measure the effectiveness of a content marketing campaign.

HubSpot Content Marketing Certification: In this course, students learn how to implement scalable processes for creating and promoting a content marketing program that will build traffic and convert leads.