

Postmodern eye shadow, anyone? Tomato-soup blush? A new line of cosmetics is being launched that will bear the name of Andy Warhol, the Pop artist who immortalized Campbell's Tomato Soup cans and made silkscreen portraits of seemingly everyone from Marilyn Monroe to Mao Tse-Tung.

The new collection of makeup will be developed by Nars Cosmetics, under license from the Andy Warhol Foundation. It is scheduled to be launched in the U.S. in October and will be a limited edition collection, according to a report in Women's Wear Daily.

The foundation oversees rights, licensing and merchandise tied to Warhol. In the past, the artist's image and works have been reproduced extensively in advertisements, clothing and posters. Now it's makeup's 15 minutes.

Nars Andy Warhol will be created by François Nars, the founder of the cosmetics company. The WWD report states that the makeup line will "evoke the cool, image-rich, character-laden world of Warhol" and feature "innovative packaging, formulas and shades."

As Warhol had a witty response to everything, here's a quotation from the late artist that seems apt in light of the new makeup collection: "Some company recently was interested in buying my 'aura.' They didn't want my product. They kept saying, 'We want your aura.' I never figured out what they wanted."

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-- David Ng

Photo: Self-portraits of Andy Warhol. Credit: Ken Hively / Los Angeles Times