Georgia gubernatorial candidate Brian Kemp appears to have decided to create his own spin on the tired prom trope of dads posing with their daughters' prom dates while holding shotguns, applying a similar idea to one of his campaign advertisements.

The ad is sparking outrage and concern online. In the ad, the Republican candidate sits with a double-barreled shotgun on his lap as he quizzes Jake, “a young man interested in one of [his] daughters,” on why Kemp is running for governor.

In the video, Jake appears to look uneasily at the gun as he lists Kemp’s reasons for running for governor, including capping government spending, cutting regulations, and “making Georgia No. 1 for small business.”

“And two things if you are going to date one of my daughters,” he says to Jake.

“Respect and a healthy appreciation for the Second Amendment,” Jake responds.

Kemp then ends the video by cocking the gun at Jake.

Many viewers told Georgia’s 11Alive TV station that they found the advertisement disturbing.

"Stop airing the Brian Kemp for Governor ad,” one viewer said. “It is disgusting that he is holding a shotgun." Twitter users expressed similar sentiments in replies to the candidate’s tweet that included the ad.

“Who is your opponent? I need to donate to her/him ASAP,” one wrote. Another said, “It's funny how all these big men with their guns think every guy is planning to do with their daughter what they planned to do when they were a kid. But now it's a bad thing."

It’s not the first time controversy has ignited online over an image implying a dad is menacing a teenage boy for wanting to date his daughter. With prom season in full swing, the discussion came up again when former NFL player Jay Feely posted a photo holding a shotgun in front of his daughter’s prom date on April 21 with the hashtag #badboys.

“Wishing my beautiful daughter and her date a great time at prom,” the post read. It was met with considerable backlash, not least of all given the gun control debate following a February 14 mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida. That shooting has led to a broad national discussion around gun violence, in part due to the March for Our Lives movement.

These dads who are so eager to stay armed around their daughters’ potential suitors should keep in mind that recent research on child marriage has shown shotgun weddings don’t last.

Related: This Viral Prom Photo Proves the "Dad With a Shotgun" Trope Needs to End

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