Syracuse, NY -- Syracuse has launched an outreach blitz to promote an anonymous gun tip line in response to community feedback, said Police Chief Frank Fowler.

The anonymous gun tip line is 442-5300. The tip line has been a month in the making, with the idea originating from community discussions about police relations.

Fowler said collaboration between the community and police has increased this year, but there is always room for improvement.

Mayor Stephanie Miner said that residents cannot turn a blind eye to illegal guns, especially after several recent high-profile crimes. Illegal guns were used in the Halloween shooting of a 19-year-old in Strathmore and the shooting death of a 20-month old Nov. 28 on the South Side, she said.

A public service announcement, "Raise Your Hands, Raise Your Voices," will advertise the tip line over 900 times on two Clear Channel radio stations, Hot 107.9 and Power 106.9, as well as the company's other four Syracuse-area stations, a Clear Channel official said.

Lamar Outdoor Advertising will put the campaign's graphic on six digital billboards across the city.

Both companies donated their services for the campaign.

The graphic has a speeding bullet with four hands blocking its path. The message is simple: "Raise Your Hands. Raise Your Voices. Report Illegal Guns."

Also at the press conference were several Common Councilors and Helen Hudson, co-founder of Mothers Against Gun Violence.