Toronto, ON (June 10, 2019) – The Canadian Premier League is pleased to announce el Jimador Tequila, one of the best-selling 100% tequilas in the world as the “Official Tequila Sponsor of the Canadian Premier League.”

Through this new partnership, el Jimador’s product portfolio will be available at select founding club venues. The partnership negotiated by Canadian Soccer Business (CSB) on behalf of the CPL will also result in impactful activation programs in-stadium on Canadian Premier League match days as well as on premise accounts (bars where fans congregate) and retail stores, all of which will engage CPL fans from coast-to-coast.

Additionally, el Jimador will be incorporated across a host of fan-visible Canadian Premier League assets including in-stadium field signage, league match broadcasts, hospitality programs at a number of Canadian Premier League club venues.

“Adding el Jimador as the Official Tequila Sponsor of the Canadian Premier League is exciting news for us,” said David Clanachan, Commissioner, Canadian Premier League. “Like the CPL, el Jimador is new and fresh and we are happy to have them as a new partner.”

“Soccer unites people and that’s what el Jimador is all about,” said Daniel Navarro, National Brand Manager, BF Brands, Brown Forman. “El Jimador has been supporting Soccer in Canada for many years now, and we are very excited to kick off this new partnership with the new Canadian Premier League.”