The lingerie store is to hold a bra fitting event for trans and non-binary people.

Trans people, who often face discrimination and hostility while clothes shopping, have been invited to a free bra fitting event at the shop in Margaret Street, London. The shop says it will be a “safe space”.

Bravissimo specialise in lingerie for larger cup sizes.

According to Cosmopolitan, a spokesperson for the brand said: “We’re a fully inclusive brand at Bravissimo and want to give all our customers the confidence to say I’m ‘being the me I want to be’.

“Our wonderful team at our flagship store in Oxford Circus have a loyal customer base and when we realised the demand to hold a more private and intimate fitting evening for our transgender and non-binary customers we were thrilled to be able to host such an event.

“We’re already receiving requests to host the event in further Bravissimo stores – watch this space.”

The event is being held on Monday 15th of June and those interested are asked to contact the store for more details.

A trans woman in Ipswich was recently denied access to the women’s changing rooms.

In 2013, New Look told a trans women she should shop “out of hours” instead of using women’s changing rooms.