The best men’s watch websites of 2020. It’s time to rank the number one men’s accessory, the watch and where to buy them. There are many different styles, models, and brands from Citizen to Seiko.

Today’s male watch enthusiast is different. They want quality without being too loud, and style without the flash. Besides a ring or necklace, a watch is one of the most popular men’s accessories. There are watches for everything from dinners, formal gatherings, sports, and sailing.

The most popular styles in 2020 are stainless steel, leather, white gold, and high composite rubber. This is a far cry from the traditional types of men’s watches which were primarily expensive models in gold and quite flashy.

If that is what you are looking for, many of our websites listed below cover all the top luxury watches such as Rolex and Omega. I guess that’s why men cherish their best watches so much. There is an option for every man of every price range, no matter what type or style of watch you are looking for. A watch can reflect your personality, your style and even your mood.

You can wear a minimalist Bulova leather dress watch for the finer occasions, or a bright and bold-colored sportier watch when you go out for a run or a swim. Whatever your style or mood might be, there is always a watch to match it if you understand how to shop for the right combination of dial, band, and clasp.

The Top Ranked 22 Best Men’s Online Watch Stores

For the first part of our guide we selected 22 incredible online watch sites to cover. Why men’s watches? Because time is all we really have as men. There are 1,440 revolutions of a wrist watch dial each day. The hands march around the dial with unrelenting determination. It is what we do with our time that makes the difference perhaps between an ordinary life and an extraordinary one. A lifetime can happen in 60 seconds. If you want to achieve anything of worth or substance, you must manage your time and be on time.

Mens watches are worn by astronauts, submariners, Olympic game timers, and race car drivers. When the stakes are the highest, there is only one choice. No matter what watch you choose to wear it’s important to keep it clean and polished on a regular basis. That will keep your investment safe.

In a world where lesser products are manufactured with planned obsolescence, a luxury watch purchase is the difference in standing out and blending in to the crowd. That is why you need to make sure you maintain your luxury timepiece and always have a watch repair kit handy.

When the expectation of a simple purchase is to throw it away and buy a new one every few years, ownership of a quality timepiece simple feels different. A great watch feels better on your wrist every time you look down at it.

A luxury watch is a call to excellence, to value, to principle. Do you hear the call? Quality cannot be ignored when it comes to high-end timepieces. There are many fakes out there and you really can tell the difference. Especially when it comes to top brands like Rolex and Omega. Craftsmanship is totally an attribute that must be answered. Choose convenience over quality today when buying your first watch, and that decision will return to you tomorrow. The best watch you buy now is the choice of a great investment for the future.

Here are our top 22 favorite websites to buy men’s watches online:

1. Nordstrom

Nordstrom’s online men’s watch catalog contains dozens of brands including COACH, Fossil, Casio, Gucci, Michael Kors, Movado, MVMT, and Versace. They have over 1,000 watches available from various price ranges. You can easily sort by band, display, type, case, metal, or color.

URL: https://shop.nordstrom.com/

2. Ashford

Ashford has a great men’s watch website including nearly 2,000 timepieces. They will ship to not only U.S. customers but international ones as well. Because of this their website is offered in not only English but multiple language translations. You can filter by category, price, brand, band color, and dial shape.

Website: https://www.ashford.com/

3. Costco

Costco makes our list of the best places to buy watches due to their pricing. While they do not have a large catalog at only 104 watches, they have incredible pricing deals for their members. Some members report getting anywhere from 5-15% off retail pricing. Brands include Gucci, Rolex, Ted Baker, and Invicta.

Website: https://www.costco.com/

4. Watches.com

Watches.com makes our list with more than 1,000 mens watches listed on their website. They have all the leading brands including Diesel, Fossil, Citizen, and Casio. The search filters are intuitive and have everything you need to quickly find the type and color you are looking for.

Website: https://www.watches.com/

5. WatchWarehouse

The WatchWarehouse has an impressive collection of men’s watches. Unlike other sites that primarily focus on either high-end or affordable brands, the Warehouse has everything. It’s not very often you can see a $49 watch and a $5,000 watch side by side. From Breitling to Armani Exchange, they have everything you can think of. In addition to filters to search the site, you can also sort to their most popular or featured mens watches.

Website: https://watchwarehouse.com/

6. Crown & Caliber

Crown & Caliber stays up-to-date on the latest market trends at data to give you the very best pricing. Their leadership team believes in being helpful instead of pressuring customers to make a purchase. All of their watches are professionally tested to make sure they are flawless before they sell them to the end consumer. That’s why their website claims a 1-year warranty on all Swiss watches bought at Crown & Caliber. In additional to Crown & Caliber’s sell or trade section, they offer an incredible amount of blogs and articles.

Website: https://www.crownandcaliber.com/

7. Jomashop

Luxury is the focus however Jomashop offers competitive pricing for online watch shoppers. That offers the the ability to wear what you love at the right price. With over 100 brands listed options abound as you pinpoint the watch for your wrist.

Website: https://www.jomashop.com/mens-luxury-watches.html

8. Tourneau

In business since 1900 Tourneau has grown to be the largest authorized watch retailer in the United States. They offer new and preowned timepieces from many brands such as Cartier, Breitling, IWC and Tag Heuer. The expansive offerings can be sorted online to your particular taste. After the purchase you can confidently maintain your watch as Tourneau offers service and repair.

Website: https://www.tourneau.com/

9. PrestigeTime

As a long time retailer in new, discounted name brand watches Prestige Time has recently expanded to offer preowned watches. Browse the wide variety on their site and search easily by price, brand, size, color and movement. If what you are hunting is not on their site Prestige Time offers to source it for you and still be competitive on the price.

Website: https://www.prestigetime.com/

10. Chronext

The self described “watch lovers at heart” at Chronext can help you shop from their wide selection of over 7,000 watch models. Luxury watch brands featured include Omega, Rolex and Tudor. Conveniently shown on each of the listings is the condition, price and also the delivery date so you would know when you can show off that new purchase.

Website: https://www.chronext.com/

11. Watchwarehouse

Since 1997 Watch Warehouse has provided luxury watches at wholesale prices. If you are a collector on a budget you can set your price point for recognizable brands to adorn your wrist. Dreaming of being set apart from the crowd? Reward yourself with a luxury brand people will notice from across the room.

Website: https://watchwarehouse.com/

12. Bob’s Watches

Bob’s Watches is the stand out retailer for preowned Rolex watches. On their site you can see openly published buy and sell values for each model of Rolex. If your focus is on a Rolex, consider Bob’s as their inventory is actual, on hand inventory. Want to let your eyes wonder a little? Easily search for other luxury watch brands on the site.

Website: https://www.bobswatches.com/

13. Chrono24

Go global with the Chrono24 online watch marketplace. Worldwide commercial dealers and private sellers list on this site. Gathering facts via the Chrono24 magazine will take you from the casual enthusiast to the next level of connoisseur. Visiting their marketplace will make you feel like you traveled the world to find just the right timepiece.

Website: https://www.chrono24.com/

14. Ebay

When browsing out of curiosity or on a focused search for a certain watch eBay will bring the options to your screen. Type in Men’s Wristwatches in the Search for anything box and thousands of watches are ripe for the picking. Be sure to check the seller information, location and ratings before buying. To make you feel good about the deal you can look for options to make an offer to negotiate the price.

Website: https://www.ebay.com/

15. WorldofWatches

When shopping for deals click through to World of Watches. Their sale page will draw you in with great prices on a large variety of brand name watches from Hamilton, Seiko and more. Shopping options are selectable via the clear menu on this stylish site.

Website: https://www.worldofwatches.com/

16. WatchShop

The Watch Shop is a retailer of brand name watches and lists thousands of timepieces. A journey through watch makers top to bottom can be enjoyed on the site. Pick your price point and shop with ease.

Website: https://www.watchshop.com/

17. Amazon

So many offerings, so many options. Amazon can present you with a multitude of watch options. Some of the retailers listed on this page even feature their units via Amazon. Shop to your hearts content and watch your front porch for your delivery.

Website: https://www.amazon.com/

18. Macy’s

The trusted department store, Macy’s, lists over 4,000 men’s watches on their site. Options include smart watches and classic timepieces. Styles from minimalists to shock absorbent adventure watches will make Macy’s a great option for gift buying a watch for that special someone or just for you.

Website: https://www.macys.com/

19. Hodinkee

More than just an authorized retailer Hodinkee can immerse you in watch culture. Before you shop you can read through their online journal, view the Talking Watches videos and listen to Podcasts. Once you are up on the latest trends click through to the shop.

Website: https://www.hodinkee.com/

20. Overstock

As they have matured from just over stocked items to a large retailer Overstock can be an exciting shopping outlet. Deals are plentiful and the site routinely offers discounts. When you shop the clearance sections you might find a surprise offering on a name brand watch that will quickly drop in to your shopping cart.

Website: https://www.overstock.com/

21. Fossil

Industrial designs with modern flare and throwback looks from another era have had Fossil turning heads since 1984. The theme variations bring many options for the collector on a $300 or less budget. Dress it up or go casual.

Website: https://www.fossil.com/

22. MVMT

MVMT is the home of modern styled watches. Customize your choice of watch by picking color, strap and size in over 10 different collections. They invite to up your style at a fair price.

Website: https://www.mvmtwatches.com/

Ranking the best men’s watch websites in 2020 is not an easy task, mainly because it is such a broad category to fully cover. And there are more eCommerce websites and watch brands being created every day with hundreds of manufacturers and thousands of models around the world.

I have seen a lot of lists of men’s watch sites made by others and to be honest I have never fully agreed with them. There is always some watch blogs or websites missing or some that should not have been on the list. Whatever you feel about it – let us know your thoughts on the list.

Watch Site Rankings and Methods Explained

We worked hard to bring you the best luxury watches on the planet. You can find beautiful luxury watches for men of all types, styles, and price ranges. So, how exactly did we go about selected our list of the top 22 sites? We ranked the high-end and expensive watches first. But we also included several other affordable brands as well. That is because most men cannot afford a brand like Rolex or Omega. That should not stop everyone from enjoying a nice timepiece.

If you appreciate luxury watches then you enjoy value. And you will work hard to maintain and clean your watch on an annual basis. Perhaps in people, perhaps in life, perhaps in purchase. If you want to look elsewhere, there are many options for you to purchase a high-end timepiece on the internet. In our opinion, these are the best websites to buy luxury watches online.

A luxury watch delivers more. It’s the highest quality and the peak capability. A luxury watch brings your wrist up to speed with your life. In the field of life, a lesser quality timepiece cannot do.You understand that buying a watch is not just about the watch but more so. It’s about what the watch represents. It’s about how the watch makes you feel. A watch is not just a watch. A watch tells more than time. It tells about you.

In the luxury watches group we find the very top branded websites of the watch world. Brands with a long tradition, experience and knowledge of watchmaking at the absolute highest level. Often Swiss-made with precise, state of the art, automatic movements, these timepieces are put together by passionate watchmakers with a sense for details. Many of these luxury watches are of such quality and timeless style, that they are passed down through generations.

A luxury watch is not for everyone. Not everyone needs the highest level of craftsmanship, the most exact time, or perhaps the marked capability only a luxury watch can afford.

Before you can realize the pinnacle of achievement, and you need a correct knowledge of the time you have. You need the right tools, and the place to begin is the timepiece you rely on. Whether your business means you keep track of different time zones, your travels take you to the depths of the oceans or the atmosphere in space; a correct and unfailing knowledge of time will furnish you with the sure foundation to propel you towards success. So, equip yourself today with the best luxury watch that keeps the right time – every time.

12 Top Rated Men’s Luxury Watches (Updated for 2020)

I have tried to gather as relevant and correct info about the watch brands as possible, with every brand presented with the following info:

Short background about the brand

Displaying the main collections from the brands product portfolio

Price range for current models

Notable fact about the brand

Notable wearers or brand endorsers

Link to their official websites and a brand forum link

If you find some inaccurate info, please let me know and I will edit the info. Also if you think I have missed out on some important info, let me know about that too. Let me hear your comments about the list whether you think it is good or bad, your favorite brands are not on the list or whatever you have on your mind regards to the list.

Enough said, let’s have a look at the list of the top 12 luxury watch brands for 2020.

1. Rolex – the Original Luxury Brand

Rolex is truly one of the classic brands and one of the greatest status symbols, signaling success. Yes Rolex has been around for many years. And it’s hard to make an argument that in 2020 they are not still the #1 luxury watch brand in the world. Founded in England 1905 and moved to Switzerland in 1919. With a production of over 3200 watches per day, Rolex is the biggest and most well-known luxury watch brand today. It was easy to include Rolex as our #1 pick in our list of the top 12 brands for men.

“Like a genial hotelier, Rolex has introduced me to some of the nicest people. I ask about their Rolex and they ask about mine. It’s as marvelous a conversation piece as it is a timepiece.” –Maurice Chevalier (1964)

Rolex Watches Product Portfolio

The main Rolex product portfolio consists of the following men’s models: Datejust, Day Date, Daytona, Deepsea, Explorer I & II, GMT-Master II, Milgauss, Submariner, Yachtmaster II

Pricing of current Rolex models

The prices for a new Rolex range from $5,000 to over $125,000

Quotes for new Rolex Watches can be found on their website or at any certified Rolex dealer. (prices in USD)

Notable fact about Rolex

In 1926, Rolex presented the “Oyster“, known as the first waterproof watch. Click image to left to see the Rolex advert for “Oyster” in Daily Mail, from Nov 27, 1927

James Bond and Rolex

James Bond wore Rolex in the first 8 movies, before Seiko took over. Rolex came back for License to Kill, where after Omega has held the prestigious title as official watch brand for James Bond. Picture of Sean Connery wearing a Submariner.

Other notable wearers and brand endorsers of Rolex

Tiger Woods

Roger Federer

Tom Hanks

For more info about Rolex:

2. Vacheron Constantin – Watchmaking Masters Since 1755

With an uninterrupted history of 260 years Vacheron Constantin is one of the oldest watch manufacturers in the world and together with Audemars Piguet and Patek Philippe – Vacheron Constantin forms the classic trinity of prestige Swiss Watch Companies. Even though this is a lesser known brand, it was an easy choice for our list.

Vacheron Constantin – in the beginning only called Vacheron – was founded in 1755 by Jean-Marc Vacheron, an independent watchmaker in Geneva, Switzerland. Vacheron, a talented craftsman, created the companies first complication in 1770 and in 1779 he designed the first engine turned dials.

In 1819, when Vacheron was led by Jean-Marc’s grand-son Jacques-Barthélemy, the decision was made to bring in a partner. The partner was Francois Constantin and the company became Vacheron & Constantin.

Do better if possible and that is always possible

Vacheron Constantin Product Portfolio

The main Vacheron Constantin product portfolio consists of the following models: Patrimony, Traditionnelle, Malte, Quai De L’ile, Overseas, 1972, Historiques, Métiers D’art

Pricing of current Vacheron Constantin models

The prices for a new Vacheron Constantin watch range from $7,700 to $964,000

Quotes for all current Vacheron Constantin models (prices in Euro)

Notable fact about Vacheron Constantin

Above you see one of the most expensive wristwatches ever made – Vacheron Constantin Kallista. When it was made in 1979 the price was staggering $5 million, but today the Kallista is valued at about $11 million. Kallista had 118 emerald-cut diamonds. It took about 6,000 hours for the watch masters to make this watch and about 20 months for jewelers to enrich the watch.

Notable wearers and brand endorsers of Vacheron Constantin

Bill Clinton

Jennifer Aniston

Nicolas Cage

For more info about Vacheron Constantin

3. Tag Heuer – the Motorsports Brand

TAG Heuer is one of the great Swiss watch brands and springs out of Uhrenmanufaktur Heuer AG, founded 1860, which in 1985 was purchased by TAG Group Holdings S.A. 1985 marks the birth of the brand name TAG Heuer.

In 1999 the French luxury goods conglomerate, LVMH (Louis Vuitton Moet Hennessy) bought TAG Heuer. This shows the incredible staying power and value of the brand.

The TAG Heuer brand is perhaps most known for their intimate relationship with motorsports as the names of the watch models hints. Every bit of design of their men’s watches has hints of the racing culture.

TAG Heuer Watches Product Portfolio

The main TAG Heuer product portfolio consists of the following models: Tag Heuer Carrera, Tag Heuer Grand Carrera, Monaco, Link, Aquaracer, Tag Heuer Formula I, Professional Sports Watch

Pricing of current TAG Heuer models

The prices for a new TAG Heuer range from around $1,200 to $12,500

Shop the best TAG Heuer watches on their website, Jared’s fine jewelers, or any qualified dealer. (updated price quotes)

Notable fact about TAG Heuer

In 1916, TAG Heuer invented the “micrograph” and “microsplit“, the first sports stopwatches with a precision of 1/100 of a second, revolutionizing science, industry & watchmaking. This innovation made TAG Heuer official timekeeper in the three following Olympic Games; 1920 Antwerp, 1924 Paris, 1928 Amsterdam.

Notable wearers and brand endorsers of TAG Heuer

Steve McQueen

Lewis Hamilton

Brad Pitt

For more info about TAG Heuer:

4. Omega – Drive by it’s Spirit

As one of the giants in the watch world, Omega has been driving the evolution of watchmaking. This pioneering spirit has taken Omega watches to the depths of the sea and all the way to the moon. Omega was founded 1848 in Switzerland by Louis Brandt, then making pocket watches with parts supplied by local craftsmen. But it was not until the 1880´s when the company moved to Biel/Bienne the big change started and in 1894 with the launch of the Omega Calibre the success came.

Outside of Rolex, you could argue that Omega could be our top ranked brand based on consumer reviews. It is known worldwide as a high-quality men’s watch. It is definitely known better than other premium makers like Breitling. Although TAG has done an incredible amount of advertising over the last 10 years to compete with Omega and Rolex on a global stage.

“Omega has always been driven by its pioneering spirit: six lunar landings; the first divers’ watch; the world’s only certified marine chronometer wristwatch. No watch company in the world holds more records for accuracy.” – Stephen Urquhart, President of OMEGA

Omega Watches Product Portfolio

The main Omega product portfolio consists of these models: Constellation, Seamaster, Speedmaster, De Ville

Pricing of current Omega models

The prices for a new Omega range from $2,100 to around $44,000

Notable fact about Omega

The Omega Speedmaster was the first watch on the moon, when Buzz Aldrin as second man on the moon, took his moonwalk.

Notable wearers and brand endorsers of Omega

Daniel Craig

Nicole Kidman

George Clooney

For more info about Omega:

5. Panerai – The Italian Luxury Brand

Panerai was founded in 1860 by Giovanni Panerai who ran a small watch shop in Florence, Italy. Giovanni specialized in mechanical engineering and designing and producing high quality equipment for the Italian Navy. In 1915 Giovanni Panerai developed and patented a process for creating luminous markings for equipment made for the Italian Navy, which he called Radiomir. It is soon after this when the history gets really interesting.

The Italian navy needed a watch for their frogmen and in 1935 Panerai contacted Rolex. They needed a watch that was waterproof, was visible in the dark and big to further increase the visibility. So it was that the first Panerai watches, from 1935 and all the way to 1954 were actually made by Rolex!

After the Rolex era, Panerai lived a quiet life until the resurrection of the brand in 1993, when the actor Sylvester Stallone stepped into a Panerai store in Florence. He was so excited about the watches that he bought a bunch of them and also decided to wear one in the movie “Daylight”.

This was off course what the Panerai brand needed and pretty much overnight it became the talk of the town, which it still today is.

The Panerai brand has travelled a long way since the start in Giovannis little watch shop in Florence, 1860. With headquarters still in Florence, the manufacturing is based in Neuchatel, Switzerland, Panerai nicely mixes the best of two worlds; Italian design and Swiss quality craftsmanship.

Perfect mix of fine Italian design & Swiss quality craftsmanship

Panerai Watches Product Portfolio

The main Panerai product portfolio consists of these collections: Radiomir, Luminor, Luminor 1950

Pricing of current Panerai models

The prices for most new Panerai watches range from $3,800 to around $13,700

Quotes for all current Panerai models (link with prices in Euro)

Notable fact about Panerai

After using third-party movements, which they refined, Panerai launches its first in-house movement, the P.2002 in 2005. The P.2002 is a hand-wound calibre with GMT function and an eight-day power reserve.

Notable wearers of Panerai

Panerai does not have any official ambassadors, but is often seen in media on the wrists of macho action movie actors. This probably creates an image of the brand which not many of the Paneristis is willing to stand behind, who like me feel that the Panerai brand is for the Paneristis. Anyway, here are some pics.

Bill Clinton has been seen wearing Panerai

Arnold Schwarzenegger has been see wearing Panerai

Sylvester Stallone has been seen wearing Panerai

Historical Reference:

To get a more detailed history of Panerai, I absolutely recommend you to read the four part article series of Panerai’s history by Jake Ehrlich. Jake runs the blog Jake’s Rolex Watch Blog.

For more info about Panerai:

6. IWC – Solid Craftmanship

The International Watch Company, IWC, was founded in 1868 and is a Swiss high-end watch manufacturer based in Schaffenhausen, Switzerland. IWC is a part of the Richemont Group.

Good, solid craftsmanship from Schaffhausen

IWC Watches Product Portfolio

The main IWC product portfolio consists of these models: Ingeneur, Portuguese, Da Vinci, Portofino, Aquatimer, Pilot

Pricing of current IWC models

The prices for a new IWC range from $6,200 to over $262,000

Quotes for all current IWC models (link with prices in Euro)

Notable fact about IWC

In 1990 IWC presents Grande Complications, the single most complicated wristwatch in existence at the time. It featured not only a perpetual calendar, moon phase display, but minute repeater as well.

Notable wearers and brand endorsers of IWC

Kevin Spacey

Zinedine Zidane

Matthew Fox

For more info about IWC:

7. Patek Philippe – the King of Watches

Designing and manufacturing some of the most complicated mechanical watches, from the headquarters in Geneva, Switzerland, since 1851, Patek Philippe is by many considered the king of watches.

One of the most prestigious watch companies in the world

Patek Philippe Watches Product Portfolio

The main Patek Philippe product portfolio consists of these models: Aquanaut, Calatrava, Complications, Golden Ellipse, Gondolo, Grand Complications, Nautilus

Pricing of current Patek Philippe models

The prices for a new Patek Philippe range from about $11,000 to around $225,000

Quotes for all current Patek Philippe models (link with prices in Euro)

Notable fact about Patek Philippe

The Patek Phillipe Henry Graves Supercomplication Pocket Watch is one of the most expensive watches ever. The watch was made in 1932 for Henry Graves Jr. and then sold at Sothebys in 1999, for an amazing $11,000,000.

Notable wearers of Patek Philippe

Patek Philippe is worn by many royalties, presidents, top business men, but also seen on celebrities like Charlie Sheen.

Queen Elizabeth

Nicoals Sarkozy

Charlie Sheen

For more info about Patek Philippe:

8. Audemars Piguet – Pushing the Boundaries

Audemars Piguet is one of the three big Swiss watchmakers and still today every timepiece manufactured in-house is made using the old-fashioned hand made technique. Otherwise known to men’s watch collectors as AP, the Audemars brand is recognized as a standard of quality and success. Most AP watches are far more expensive than most Rolex models.

The Audemars Piguet story dates back to 1875 and Le Brassus, Switzerland, where Jules Louis Audemars and Edward Auguste Piguet decided to join forces and started a watchmaking company with the goal to develop and craft watches equipped with complex mechanisms.

The company quickly became famous for its delicate watchmaking and amongst their clients where, Bulgari, Cartier and Tiffany & Co. who rebranded and sold Audemars Piguet watches under their own house names.

Audemars Piguet has since the start been dedicated to craft watches of highest complexity and innovation, with several firsts and records in numerous horological categories. Audemars Piguet is meticulous attention to detail, defined.

The two friends shared a passion for watchmaking and a mastery of the art of precision, which yet today characterizes the company. Audemars Piguet continues to blend tradition, experience and knowledge in order to push the boundaries of fine watchmaking.

Audemars Piguet is not just a company. It’s still an independent family business established in and continually operating from Le Brassus, in the Vallee De Joux, the cradle of fine watchmaking

Audemars Piguet Product Portfolio

The main Audemars Piguet product portfolio consists of the following models: Royal Oak, Royal Oak Offshore, Millenary, Jules Audemars, Tradition, Classiqu

Pricing of current Audemars Piguet models

The prices for a new Audemars Piguet watch range from about $23,500 to $760,000

Notable facts about Audemars Piguet

Audemars Piguet have created the world’s smallest manual movement for a wristwatch, the first wristwatch with tourbillon and mechanical winding, the Dual Time, the first skeleton watch amongst many other boundary pushing achievements.

In 1972 Audemars Piguet created the Royal Oak, the first luxury watch in stainless steel. The Royal Oak was designed by Gerald Genta and is by many seen as the watch that introduced stainless steel as a material in luxury watches.

The Royal Oak is one of the most iconic watches ever and has been the influence of many other watch models. (click image to enlarge)

Here is a very good article on the Royal Oak History

Notable wearers and brand endorsers of Audemars Piguet

Lee Westwood and Audemars

Leo Messi – Royal Oak

Nick Faldo – Audemars

For more info about Audemars Piguet

9. A. Lange & Sohne – German Engineering

Lange & Söhne is a trademark of Lange Uhren GmbH, a German watchmaker founded in 1845 in the town of Glashütte, Germany, by Ferdinand Adolph Lange. The watches are one of the lesser known brands on our top 12 list, but the company still makes watches today even after more than 100 years on the market. Most models are moderated priced as a luxury watch somewhere in the range of most TAG’s or Omega’s.

The Lange brand ceased to exist in 1948, after the Soviet administration in East Germany, took over the company’s property. After the Berlin wall fell in 1990 the brand made a re-start and is today again one of the premium luxury watch brands in the world.

Lange is especially known for double assembling. The watches are disassembled and then re-assembled again to ensure that each and every part is placed perfectly.

A. Lange & Söhne Watches Product Portfolio

The main A. Lange & Söhne product portfolio consists of these model families: 1815, Cabaret, Datograph, Double Split, Lange 1, Richard Lange, Saxonia, Turbograph, Zeitwerk

Pricing of current A. Lange & Söhne models

The prices for a new A. Lange & Söhne range from about $19,000 to around $338,000

Quotes for all current A. Lange & Söhne models (link with prices in Euro)

Notable fact about A. Lange & Söhne

Adolph Lange served as the mayor of Glashütte for 18 years. During Langes time as mayor the economic climate of Glashütte flourished. In 1895 a monument of Lange was built.

For more info about A. Lange & Söhne:

10. Montblanc – Writing a New Chapter

Montblanc, the world leader in luxury writing instruments and pens, decided in the second half of the 1990´s to broaden their product portfolio to watches. They started out as an outsider, but gained the respect of the watch world after the acquisition of one of the worlds most exlusive watch manufaturers – Minerva.

With both of the companies owned by the Richemont Group, Minerva was merged into Montblanc in 2006, bringing the watchmaking history and knowledge into Montblanc.

“We knew that this watch would be one of the few historic milestones that any watch company can have” Jan-Patrick Schmitz, President of Montblanc N.A. when talking about Nicolas Rieussec

Montblanc Watches are recognized by their big, bold and clean design.

Montblanc Watches Product Portfolio

The main MontBlanc product portfolio consists of these models: Nicolas Rieussec, Star, Star 4810, Timewalker, Sport, Profile

Pricing of current Montblanc models

The prices for a new Montblanc range from about $1,500 to about $362,000

Notable fact about Montblanc

The premium Montblanc Watches are hand-made in the Montblanc Villeret workshops. Movement by Minerva.

Montblanc Villeret Minerva Movement

Notable wearers and brand endorsers of Montblanc

Nicolas Cage

Adrien Brody

Christopher Lambert

For more info about Montblanc:

11. Breitling – Watches for Adventure

Breitling was founded 1884 in Switzerland by Léon Breitling and is a Swiss luxury watch brand mainly focusing on three watch categories; diving, aviation & luxury. The Breitling watches are manufactured in Switzerland with Swiss components. Breitling calibre B01 is their own in-house mechanical chronograph movement and was introduced in 2009.

A Breitling is like a rare piece of art. Many times, it is the art that defines us. A luxury watch is your personal wearable piece. It’s a showpiece of who you are, or who you want to be. Whether your schedule is casual by day or black tie by night, a nice Breitling defines that first impression. Breitling produces only watches, unlike other watches companies that produce and market also jewelry.

Breitling Watches Product Portfolio

The main Breitling product portfolio consists of these models: Chronomat, Navitimer, Superocean, Avenger, Transocean, Galactic, Superocean Héritage, Chrono-Matic, Montbrillant, Colt

Pricing of current Breitling models

The prices for a new Breitling range from $2,500 to $39,000

Notable fact about Breitling

An interesting fact is that each employee at Breitling recieves a Breitling watch. What model they get is determined by the status of the employees role at the company and other variables. If an employee leaves the company he gets the opportunity to buy the watch for a special price.

Notable wearers or brand endorsers of Breitling

John Travolta

Jerry Seinfeld

Mel Gibson

For more info about Breitling:

12. Hublot – Attractive Style

Hublot is one of the youngest luxury watch brands, but has already made its mark in the watch world. The company was founded in 1976 by Carlo Crocco and introduced to the public at the Basel Watch Fair in 1980. The brand quickly became a commercial success and was acquired by LVMH (Louis Vuitton-Moet Hennessy) in 2008. Hublot watches are known for their attractive design and unique style.

A new Hublot commands respect, especially with the understanding of how much time went into the engineering of each one. You can almost feel the pride in the product all the way back to each original design for each particular piece in every collection.

In 1980 Carlo Crocco released his first design: a fusion of gold and rubber

Hublot Watches Product Portfolio

The main Hublot product portfolio consists of these models: Big Bang, Classic Fusion, King Power, Masterpiece

Pricing of current Hublot models

The prices for a new Hublot range from $5,900 to $2,500,000

Notable fact about Hublot

Hublot is the “Official Watch” for FIFA and FIFA World Cup as well as the “Official Watch” of Formula 1.

Notable wearers and brand endorsers of Hublot

Usain Bolt

Dwayne Wade

Jet Li

For more info about Hublot:

As you might have noticed there were actually 12 brands presented on this list. Honestly it is too hard to leave some brands out of a list like this and probably the list will grow in future. The luxury watch market for both men and women continues to grow over time as more wealth is created around the world.

Why Buy a Luxury Watch?

There are many people that ask “Why invest more money to purchase a luxury watch?”. There are five main benefits to buying a premium watch brand.

Craftsmanship

The first benefit is craftsmanship. A luxury watch is incredibly complex. It is exactly made with the finest materials on the planet. A watch such as this is typically delivered by a company with over 100 years of engineering experience. It is the polar opposite of a mass-produced product. Hours, days, weeks, months, years, and even decades of work, and generations of learning lie behind the final production of a luxury watch.

Luxury craftsmanship can be felt. From the bezel to the markings, from the hands to the dial, and from the clasp to the band. When the face of the watch is perfectly balanced as it rests on your arm, you will enjoy just the right weight and the perfect proportions of each one. You know it is made well and when you put it on, it just feels good.

Rarity

Well-designed things that require a lot of skill to make are a joy to own. It is almost like wearable piece of art you never get tired of. With a luxury watch on your arm, your art goes with you. Whether you feel debonair like James Bond, a pull to impact history like Buzz Aldrin, or take counsel in the company of the likes of the Presidents of the United States, when it comes to choosing your watch – a quality luxury watch is the best choice.

Investment

A luxury watch bought today may very well be worth more later. Expensive watches tend to appreciate over time. If you think about it, you may well find it cheaper to invest in an expensive watch today but know it will gain value in the future. Instead of buying a series of throw-away watches over a period of decades, you could potentially buy one watch that will not only work well but keep its value as well.

If you would like a top 10 list instead of 12, we compiled that for you below with some help from our friends at WatchTime. Here are the top 10 luxury watch models and brands that appreciate in value according to WatchTime:

Rolex Submariner Omega Seamaster Rolex Sea Dweller Audemars Piguet Royal Oak Rolex Sky Dweller Jaegar LeCoultre Reverso Omega Speedmaster Patek Philippe Nautilus TAG Heuer Monaco Panerai Luminor

A luxury watch holds its value instead of losing it. At the end of the day, you will have something of value that can be potentially be sold for a profit anywhere in the world – even if that transaction does not occur for twenty or thirty years. In the meantime, you have an easily accessible, hands-on asset which you can enjoy every day.

Prestige

In life, how you dress and how you present yourself are important to people. You are judged everyday by the people you interact with based on your appearance. What do you want them to think about you? Do you want them to judge you as someone who is successful? What potential doors may be opened for you simply on how you look?

The model of watch you wear says something about you – to you and to those around you. When you wear your high-end watch, you may pick up on a glance of knowing respect from those you do business with. It’s not an economy accessory. It’s a small sign you are an accomplished person.

A finely made watch is the embodiment of some of the best virtues of man. Disciplined, hardworking, complicatedly built, innovative, sleek, valuable. A fine face with an intricate operating system, compactly wrapped up in the best materials money can buy.

Whatever you bring into your wardrobe, you make a statement to yourself. Every time you get up in the morning and select what to wear to present yourself to the world, you make a choice.

A luxury watch is more than a watch. It’s the reminder to yourself of who you are – or perhaps – who you want to be. This is your line in the sand – right on your wrist. An hourly reminder of where you are going. The familiar weight of the band is like an unfailing reminder.

Final Thoughts on the Top Rated Men’s Luxury Watch Brands

A well-made watch can last a lifetime. Properly maintained, a luxury watch is a single purchase for the rest of your life. When it comes to quality, there is simply nothing better than a superior-class piece of timekeeping equipment that you can count on. A luxury watch is designed for you to rely on it.

There is a reason luxury watches are the watches of choice for high level operators. Luxury watches are beautifully designed yes, but they are also fashioned to withstand the toughest environments and continue to yield their offering of an accurate time.

It sets an entirely new standard of the league. A luxury watch is reliable, it is accurate, it is steadfast, and it is designed as a cut above all the rest. The quality of a luxury watch is noticed immediately. It is a special kind of watch – holding the same qualities of the upstanding and extraordinary among us.

The choice for a high-end quality product is the less expensive option in the long run. It’s the better decision, the informed conclusion. Set a high expectation on your watch and receive a lifetime return of a product that faithfully serves.

The time has come to list the very best luxury watch brands for men for 2020. Luxury watches and luxury watch brands are fascinating and creating top lists on them is both interesting and a bit tough. Interesting because there are many really good watches and luxury watch brands to choose from. Tough because it is really hard to choose just 10, especially in 2020 with so many great brands. This time I decided to list the best men’s watch brands without any specific order. See the list further down.

There is always something to be said for portable wealth. A premium luxury watch brand is easily recognized around the world, irrespective of currency, language, or border. A luxury watch like a Rolex is a smart investment. It is an expectation based on performance that an appreciation will be realized in the future.

What do you think about the list?

Though there are many luxury watches in the world, all things considered, they are still rare. A luxury watch is unique, it is distinctive, it is extraordinary… kind of like the person who buys them. A watch like this begs for a life set apart. Like a stallion rejoicing in its strength, or a ship expertly navigating the currents in the ocean waves, a luxury watch longs to be put to the absolute test.