UPDATE: Sept. 12, 2019, 11:08 a.m. EDT As of March 2017, Brown no longer manages Wendy's social media.

Newsflash: Not all heroes wear capes — some, like Amy Brown, manage social media for fast food restaurants, instead.

Now there are typical fast food restaurants whose social media teams focus solely on answering customer inquiries and promoting food, but the official Wendy's Twitter account — an unexpected beacon of light in 2017 — has shown us that brands have the potential to do so much more.

After Twitter users recently discovered the account was epically clapping back to unsatisfied customers on the platform, the curious burger-lovers of the world began to wonder who exactly the masterminds behind the lol-worthy and seemingly unfiltered tweets are.

Turns out, Brown — who has been working for Wendy's since 2012 and might just be one of the coolest damn people on the planet — along with her community response team of two other witty Wendy's employees responsible for the hilarity.

After learning that Brown was behind the tweets that had the power to lift us up from darkness, we knew it was time to investigate.

Before Mashable even spoke with Wendy's prodigal tweeter, we could tell she was a straight up joy. On her website, she sells herself with an approach that can be defined as a cross between a putdown and a humble brag, calling out her haters by acknowledging her own " terrible " social media skills and " very very stupid " decisions. Essentially, if she were a song, she'd be TSwift's IDGAF banger, "Shake It Off."

You guys, whomever is running the @Wendys twitter right now is killing it 👏🏻👏🏻👏🏻👏🏻 — Jessica Bates (@jesserker) January 5, 2017

Brown, who also runs an emo-themed Etsy shop and a Law & Order-themed Tumblr in her spare time, told Mashable over the phone that while she's not always the one responding on the account, she was indeed responsible for the glorious tweet exchange that put Wendy's social media in the spotlight once again.

The fresh tweets that started it all

What makes Wendy's tweets stand out is the fact that its community response team doesn't play by any of those unspoken social media rules concerned with brand etiquette. This became abundantly clear to the world on Jan. 3, when Wendy's Twitter account kicked off the new year with its first digital mic drop.

To recap: After Twitter user, Thuggy-D had the nerve to question Wendy's "fresh, never frozen" beef slogan, Brown's comedic wrath was unleashed, and Thuggy-D (along with the rest of us) didn't stand a chance.

.@arb plz tell me you did this pic.twitter.com/S21oFOZwXk — Katy Wellhousen (@KatyWellhousen) January 3, 2017

Brown had officially emerged from hibernation and in doing so, awakened a connection between fast food joint and customer we never knew we were missing in life.

every january i emerge from hibernation to make my One Big Tweet from the corporate account. see u guys in 2018. — amy (@arb) January 3, 2017

Following the epic exchange, the account updated its Twitter bio to let the world know just how seriously Wendy's takes its jokes and its food.

Image: screengrab:wendys/twitter

Wendy's VP of Advertising, Brandon Rhoten, hired sass master Amy four and a half years ago "after trolling her on Twitter." Typicallllll.

Since Wendy's identifies its voice as a "challenger with charm," banter and pushing people a bit on social media is totally acceptable. "The intent of the social media team is to represent the brand’s voice as best as they can," Rhonten told Mashable. "When folks say, 'roast me,' we’re going to have fun with that."

Despite the ~frosty~ approach, Rhoten explained that Wendy's representative is still an eight-year-old girl with pigtails, so at the end of the day there have to be some boundaries.

Wendy's tweets may have a Brown-esque bite to them, but the social team has nothing but love for their fans — a quality that earns them respect even from temporary rivals. Thuggy-D, for example, shared his #respect on Twitter for the brand that destroyed him.

Though Brown admitted she feels a little bad about the unexpected attention Thuggy-D has been getting following the exchange, she said she and Wendy's are glad to see he's taken the humor and viral fame in his stride.

A deeper look at Wendy's sassy social media strategy

What makes Brown's responses so boss is the fact that they don't sound robotic. When customers reach out with a complaint about a soggy burger, Wendy's does not follow a classic, "Sorry to hear that, please call *insert phone number here* for more assistance" PR cleanup formula. Rather, the team creates personalized, thought-provokingly witty responses that sound like they came from your sassy best friend.

Whether they're honoring a request to rap, shutting down people who name-drop fast food competitors or creating Twitter bios for lazy fans, the account is both refreshing and entertaining as hell.

@SamJJShawcross We will cut you some slack because we see that you're from a country that doesn't have Wendy's but also WOW NO. — Wendy's (@Wendys) January 5, 2017

@niickba Barbecue and ranch, ranch and sweet and sour, dipping chicken nuggets, hour after hour. — Wendy's (@Wendys) January 5, 2017

@Sav_Shadow Our bars are hot like Spicy Chicken, grab a spoon cause the Frosty thick and, grab a seat cause these rhymes are slick. — Wendy's (@Wendys) January 5, 2017

@AliAlTuhafi The monkeys are busy writing Shakespeare. We are a team of advanced pop culture robots — Wendy's (@Wendys) January 5, 2017

The team is constantly dishing out snappy comebacks in the form of grade A pop-culture references from television shows like Spongebob Squarepants and The Office, relevant GIFs and serious knowledge of the Wendy’s menu.

"Between the three of us we’ve got kind of a wide variety of interests and it's very authentic," Brown said, explaining that if fans want to know what Wendy’s thinks about something, Wendy's will most definitely let them know.

Where has Wendy's Twitter account been all our lives?

Though some people are just tuning into Wendy's sass strategy, Brown and team have been having a blast with the fast food chain's social account for years.

Brown told Mashable she's also responsible for composing the tweet that sparked one of the biggest battles of 2016: Burger King vs. Wendy's.

5 for $4, because 5 is better than 4. pic.twitter.com/BZe8JFbKjm — Burger King (@BurgerKing) January 21, 2016

After Burger King challenged Wendy's 4 for $4 deal by dubbing its own 5 for $4 deal superior, Wendy's was not having it. When asked what Wendy's had to offer, Brown replied with a sizzling hot burn: "edible food." Bow down to your burn queen.

And in case that's not extreme enough for you, back in January 2016, Brown literally handed the Twitter account over to a 99-year-old woman as a birthday present.

"Grandma Eileen," Brown fondly recalled, explaining that the woman’s grandson reached out and told the team that every time he flew out to Seattle to visit his grandmother they went to Wendy’s.

Brown and her team decided to fly to Bellevue, Washington and throw a party for Grandma Eileen at Wendy’s in Washington, where they had fans ask her questions about life live on Periscope. Talk about unconventional.

Making mom proud, one sassy comment at a time

Brown has a freaking mad job and she's clearly killing it, but she told Mashable that sass wasn't always kind to her. Growing up, Brown admits she used to sass her mom whenever she asked her to get off of MySpace and do something with her life.

the original roastmaster, my mother pic.twitter.com/6EAccVothH — amy (@arb) January 5, 2017

Despite the extra dose of attitude in her teenage years, Brown's mom, Kate, aka "the original roast master," has realized that Brown's sassiness is a treasure, and proclaimed to Facebook how proud she is of her. Growing up, "I was a little bit of a jerk to her, so sorry mom!" Brown said.

Advice on how to slay the social media game

As a viral Twitter icon and winner of the Community Manager Appreciation Day's 2014 Funniest Community Manager award, Brown stressed that having a strong sense of who you are and what your voice is is a crucial component of successful social media posting.

"I think both as a brand and a human being trying to use Twitter, authenticity goes a long way. And, of course being funny doesn't hurt," she said.

So Wendy’s, we thank you for bringing this much-needed joy into our lives, and Brown, let's hang.