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The technology industry has made the “Internet of Things” its latest buzzphrase, with a growing stream of connected cars, watches, and even fridges in the pipeline — and BlackBerry Ltd. has a unique edge, having embedded its QNX technology in automobiles and other devices for years before many people had even heard of the now popular term.

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“What you’re seeing now, amongst other things, is the realization amongst market participants that [BlackBerry] may not face-plant altogether,” said Douglas Pollitt, an analyst at Toronto-based Pollitt & Co., who owns BlackBerry stock.

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Its strategy to capitalize on the trend is taking shape, with a platform to collect data from the growing number of Internet-connected devices set to launch by the end of the year.

The potential for smart devices, whether it’s a connected car or thermostat, is huge: in Canada alone, the number of Internet-connected things is expected to triple in the next four years, according to a new forecast by IDC Canada.