It is because successive managers have wasted millions on inadequate players. Those still inaccurately perceived as their closest rivals (a 28-point gap to United is a loose definition of 'close’) have used their resources infinitely better. When a £35 million striker and a £20 million midfielder turn out to be appalling, the simplistic demand is for another cheque to be signed. Supporters work out the profits from sales, subtract the fees from purchases and use this an excuse for buying pap. It is desperately feeble.