Google is getting deeper into the E3 coverage racket this year with a sponsored YouTube hub hosted by Geoff Keighley and select game-focused YouTubers that will feature livestreams of E3 press conferences, Let's Play videos of games at the show, and interviews conducted on the show floor.

While this isn't the first time YouTube has promoted E3 coverage on its platform -- the company has been partnering with outlets like IGN and GameSpot to stream portions of the event for years -- it's interesting to note Google's continuing effort to push YouTube (and YouTube personalities) as a go-to source for game coverage.

The company hired prominent eSports commentator Ryan Wyatt to lead and promote its gaming division in 2014, used video games to promote its 60 fps support earlier this year, and is now bringing on game industry personality Geoff Keighley (who left a long-held position as host of the Spike Video Game Awards to launch his own annual show, The Video Game Awards, last year) to host its E3 coverage alongside prominent YouTube personalities.