(1) This AM's Politico story about Stuart Stevens being to blame for Romney campaign's troubles utterly misses the point. — davidfrum (@davidfrum) September 17, 2012

(2) The Romney campaign has a messaging problem because it has a policy problem. — davidfrum (@davidfrum) September 17, 2012

(3) The policy problem is that the Romney campaign offers nothing but bad news to hardpressed Americans and the broader middle class. — davidfrum (@davidfrum) September 17, 2012

(4) How do you message: I'm doing away w Medicaid over the next 10 yrs, Medicare after that, to finance a cut in the top rate of tax to 28%? — davidfrum (@davidfrum) September 17, 2012

(5) I don't care if you hire the people who produce the ATT ads that make my wife cry, there's no lipsticking that pig. — davidfrum (@davidfrum) September 17, 2012

(6) The problem isn't the campaign leadership; it's the party's followership — davidfrum (@davidfrum) September 17, 2012

(7) Over course of campaign, Romney has changed from a pragmatic, capable manager into a dog-whistling culture warrior. — davidfrum (@davidfrum) September 17, 2012

(8) Candidate cd have and shd have resisted that pressure - but it's rich for ppl who demanded the change to complain about consequences. — davidfrum (@davidfrum) September 17, 2012

(9) I thought Stevens' - drafted Tampa speech did good job of humanizing the man, Mitt Romney — davidfrum (@davidfrum) September 17, 2012

(10) But voters do care about the q: what will this presidency do for me? And "dick you over" is not a winning answer — davidfrum (@davidfrum) September 17, 2012