Hello, my name is Gianfranco Ramirez, and I am currently working on my dissertation project for the MSc in Marketing Communications at the University of Birmingham, UK.

I would like to ask you to participate in this questionnaire. It won't take you more than 10 minutes of your time.

The survey is about brand personality perception and is aiming to measure three particular brands: Ben & Jerry's, The Big Issue and The Body Shop.

A requirement to participate in this survey is that you need to be based in the UK. All the information will remain confidential and analyzed exclusively by me.

Your participation in this study is highly appreciated.



Thank you very much for your help and time.

Gianfranco Ramirez Olivari,

gxr036@bham.ac.uk