I'm very happy to announce my partnership with Rose Bikes. Please read our joint press release.

The 14-times Tour de France stage winner is starting a new chapter in his life together with the Bocholt bicycle manufacturer and dedicating himself to a broad approach to bicycle riding.



BOCHOLT, June 2020 - The cycling legend Marcel Kittel, whose list of achievements includes 19 stage wins at the Grand Tours of Giro d’Italia, Tour de France, and Vuelta a España, will be strengthening the Rose Bikes family with his expertise and passion for cycling. Kittel, who ended his professional cycling career with Team Katusha Alpecin in 2019, is looking forward to new work and, with this step, pursuing his goal of bringing the joy of bike riding to all corners of society.



“I am very happy to have a great partner like Rose Bikes at my side. The long-term focus on modern top products, an innovative team, and a broad approach to cycling in our society has been and will continue to be important to me. I very much wished to end my career by making the step from a professional athlete to an enthusiast on road, gravel, or e-bikes in order to share my passion and experience with others. It is great that we can take this step with the Rose Bikes family together as a team and show that there are many reasons to sit on a bicycle,” says Kittel.



In Bocholt everyone is very happy to have found a new family member in Marcel who identifies with the brand’s motto and perfectly embodies it. For over a hundred years, Rose Bikes has stood for bringing people to cycling. Anatol Sostmann, Director for Product & Brand at Rose Bikes, sees this cooperation as a great opportunity. “We live for cycling and with our wide range of products we provide affordable bicycles for everyone. We admire Marcel’s decision to start a new chapter with us after his professional career and this step highlights his capacity as a role model. The first conversation with him made it clear how much passion he has for bicycles and we are looking forward to being able to support him with all future projects. Next to his role as brand ambassador, Marcel will support the innovation team and work closely with our engineers on innovations and developments. We can already feel his influence and are very proud of this collaboration for more bike riding enjoyment,” says Sostmann.

About ROSE Bikes

ROSE Bikes GmbH is a bike expert with more than 110 years of tradition. The family-owned business with around 400 employees is specialised in custom-made bikes that are built to the customer’s specifications. All dream bikes are carefully assembled by hand at the headquarters in Bocholt, Germany, and delivered throughout Europe. Thanks to a digital bike configurator, you can easily configure the bikes online or in one of the stores in Bocholt and Munich. Apart from complete bikes, ROSE also offers single components, accessories and clothing.

Photos: © Markus Greber / ENDURA