When should I use Patreon for my crowdfunding campaign, instead of another platform? As a crowdfunding consultant, that’s a question that I’m often asked by people who look for my assistance.

Well, I believe that Patreon can be used in two main contexts:

1) After you launch an initial one-off crowdfunding campaign for a book, video series, movie, podcast or another form of content creation on Kickstarter or on IndieGogo, and now you want to increase the frequency of your project’s created content, which requires consistent funding

2) When you directly want to create content that will be frequently produced and made available to your audience, so you want to take the on-going crowdfunding route to support your project and keep it financially breathing on a recurring basis

Remember: Patreon is a crowdfunding platform for artists, writers, singers, composers and so many other content creators to start building an audience, or to actually expand their already established audience, and to get recurring funding from their followers who want to help keep them going and growing, while getting special rewards in return.

This means that, if you create a Patreon initiative, you need to consistently create high quality, truly special and frequent content, offer it in special conditions to your patrons, and have a rewards structure that makes sense and is appealing to patrons who support you on a monthly basis.

Having said that, Patreon requires a different approach that would not be suitable for Kickstarter, IndieGogo, and other platforms.

Are you thinking about creating a Patreon initiative? Great! You can avoid some pitfalls if you get in touch with me — I’ll help you make it a success!