Author JK Rowling was one of those people, writing on social media alongside a clip of the incident: “Yes, watching Piers Morgan being told to f**k off on live TV is *exactly* as satisfying as I'd always imagined.”

Morgan, of course, was not best pleased by Rowling’s message, deciding to explain how he’s never read a word of her globally-successful book series, Harry Potter.

JK Rowling's hidden Harry Potter sketches Show all 7 1 /7 JK Rowling's hidden Harry Potter sketches JK Rowling's hidden Harry Potter sketches Harry and the Dursleys, by J.K. Rowling JK Rowling's hidden Harry Potter sketches Quidditch, by JK Rowling JK Rowling's hidden Harry Potter sketches Peeves, by JK Rowling JK Rowling's hidden Harry Potter sketches Snape, by JK Rowling JK Rowling's hidden Harry Potter sketches Outside Privet Drive, by J.K. Rowling JK Rowling's hidden Harry Potter sketches MIrror of Erised, by J.K. Rowling JK Rowling's hidden Harry Potter sketches The Weasleys, by J.K. Rowling

A battle of Tweets ensued, Rowling ending affairs with a brutal take-down of the Daily Mail columnist. However, the Internet has not forgotten the feud, one bookshop deciding it’s about time Morgan read the Harry Potter series.

North London’s Big Green Bookshop has started Tweeting Harry Potter and the Philosopher’s Stone word-by-word at Pierse Morgan. As of writing, they are currently 208 Tweets out of 32,567 down.