Former Alabama RB Derrick Henry looks to be featured prominently in this season’s “Heisman House” ad series.

We knew it wouldn’t take long for the commercials to setup screen time between Henry and Alabama’s other Heisman winning running back, Mark Ingram.

Henry appears to be subject to some rookie hazing in the hilarious new spot:

You’ve got to work your way up. Welcome to the @nissanusa #HeismanHouse, Derrick Henry. A video posted by College GameDay (@collegegameday) on Sep 7, 2016 at 2:48pm PDT

Perhaps this is Ingram’s revenge for the time Henry dwarfed him at the national championship game coin toss.