Pirate-themed frozen yogurt shop coming to Brevard

A Hendersonville couple's plans to open a pirate-themed frozen yogurt shop is about to set sail in downtown Brevard.

Nathaniel Jolly and Jen Jolly will open Jolly Goode Yogurt at 31 S. Broad St. on Dec. 19. The shop will be next to Carolina Mountain Gem Mine in downtown Brevard.

The shop's interior will resemble the inside of a pirate ship, with wood paneling and different types of pirate flags hung on the walls.

"We've also got a ginormous treasure map, like every good pirate should," Jen Jolly joked.

Though the swashbuckling yogurt shop began in jest, Nathaniel Jolly said he and his wife are serious about making their business a success.

"I started doing the research, and there's no other self-serve frozen yogurt in Brevard. The closest one is in Hendersonville," he said.

The pirate theme, Jen Jolly said, was a way to make their business stand out from the local frozen yogurt offerings.

The shop will serve up 12 flavors of frozen yogurt from six machines. Some of the flavors include toasted coconut, birthday cake, espresso, salted caramel and strawberry.

To start, the pair will hire one employee who will start in January. The co-owners then hope that as their business grows, so, too, will the number of employees.

Jen Jolly and Nathaniel Jolly said they are not concerned about opening their shop during the winter.

"Winter is the perfect time for it to open up, in my mind. That way, we can get all the wrinkles smoothed out before the summer comes," Jen Jolly said. "And, frankly, I eat frozen yogurt and ice cream all the time."

Asked whether employees and customers will be required to talk like a pirate, Jen Jolly said no, but said they "arrgh" encouraged to do so.

Starting Dec. 19, Jolly Goode Yogurt will be open 11 a.m. to 6 p.m. Monday through Saturday and noon to 6 p.m. on Sundays.

For more information, visit Jolly Goode Yogurt's Facebook page at www.facebook.com/JollyGoodeYogurt.