Here’s more evidence that cheap eats have become big business.

Serious Eats and Roadfood, two food-focused websites that are largely associated with the gastronomic delights found at diners, noodle shops, pizzerias, taquerias and neighborhood bakeries, are being bought by Fexy Media, a Seattle-based new-media company.

Cliff Sharples, a co-chairman of Fexy, said that the company planned to expand the audience for the two sites. Mr. Sharples founded Fexy in 2014 with his wife, Lisa, a former president of Allrecipes.com, and a third partner, Ben Sternberg. (In the 1990s, the Sharpleses were behind a venture called Garden.com.)

These acquisitions are part of Fexy’s broader strategy of becoming a force in the world of digital food media.

Mr. Sharples declined to provide financial details on the deals. Money for the purchases of Serious Eats and Roadfood came from a $40 million fund that Fexy had previously raised with Tritium Partners in Austin, Tex.