Toronto police are paying close attention to the behaviour of cyclists and motorists this week, as they remind them of their obligation to follow the rules of the road.

For the rest of the month, police will be speaking to — and in some cases ticketing — drivers whose actions are putting cyclists at risk, as well as cyclists who are not behaving as they should.

Const. Clinton Stibbe told CBC Radio's Metro Morning that the rules are in place to keep everyone on the road safe, though he acknowledges that anyone on foot, or on two wheels, is at greater risk than someone riding on four wheels.

"A cyclist or pedestrian will always be at the losing end of a collision with a vehicle and what we're doing is try to reduce those collisions and if anything, prevent them completely," Stibbe said Wednesday.

The so-called "S.P.A.C.E. to Cycle" campaign officially launched on Monday. It continues until June 30.

So far, Stibbe said police have spoken with a number of drivers who claimed not to realize that posted signs applied to them or that what they were doing was wrong.

"Unfortunately, we do have that on a regular basis where people are operating motor vehicles as if they are on their own little island and they can do whatever they want," Stibbe said.

"The problem is, there’s a lot of other people on that island and you have to make consideration for everybody in order to make the commute on a daily basis a safe commute."

But drivers aren't the only people breaking the rules.

"What we’re seeing is, basically, a lot of drivers and cyclists, even pedestrians, taking a lot of liberties that really are putting their lives at risks," Stibbe said.