July 31, 2015 | By Chris Mann

Short URL: http://b-ac.es/83750

A new scoreboard and digital advertising hoardings are to be unveiled at Macron Stadium, after Bolton announced a partnership with ADI.

ADI, who are a digital venue specialist company, will work closely with the club in an attempt to boost interactivity with supporters on matchdays, with the new system capable of displaying in-play statistics and social media content.

A small group of supporters have met with Wanderers officials over the last 12 months, with discussions over improving the matchday experience and the necessary replacement of the club's television scoreboard taking place at regular intervals.

Having raised more than £2million through their Goldline and Lifeline lotteries over the past five years, the necessary funds to finance such a partnership have come to fruition, meaning the cost of replacing the existing systems will have no impact on Wanderers' debt of more than £170million.

Richard Gough, Head of Commercial at Bolton Wanderers, said: "Our fans and our commercial partners are the lifeblood of our club.

"It's important to us that we continue to invest in those relationships and, by working with ADI and their incredible technology, we're finding exciting new opportunities to meet both their needs.

"As a commercial venture, the platform will deliver a strong return, and from the fans' perspective, we're creating a match day experience like none other in football."

Work to replace the current electronics at Macron Stadium has already started, with the LED screen now out of use. The perimeter hoardings will run a limited services for the opening month of the campaign, with the new equipment set to debut when Bolton play host to Wolverhampton Wanderers on September 12, 2015.