The latest numbers from market research firm Strategy Analytics show Samsung achieving a market share of 24.1 percent in Q1 2015, with Apple coming in at second place with a market share of 17.7 percent. Lenovo (when combined with Motorola's figures) came in third with shipments of 18.8 million handsets and a market share of 5.4 percent, with Huawei in fourth place with sales of 17.3 million and a 5.0 percent market share in Q1 2015.

While Samsung has fared better than last quarter — which saw the vendor ship 74.5 million units — the manufacturer recorded a decline in year-on-year profits in Q1 2015.

Going forward, Samsung has mentioned that it will target the entry-level and mid-tier segments "with a streamlined lineup" of devices launching later this year, with the Galaxy S6 and Galaxy S6 edge catered to the high-end segment. The vendor should witness a boost in its Q2 sales given that its latest flagships are now up for purchase around the world.