Article content

A Southwestern Ontario marijuana grower and a fast-food chain have teamed up to open dispensary franchises across Canada, a deal marking the second partnership between a Canadian cannabis company and a restaurant operator.

WeedMD, a licensed pot producer with operations in Strathroy and Aylmer, and Pita Pit Canada, a franchise with more than 600 locations across the globe, have launched Pioneer Cannabis Corp.

We apologize, but this video has failed to load.

tap here to see other videos from our team. Try refreshing your browser, or Pita Pit, WeedMD join forces to create pot retail franchises Back to video

“This is a very capital-efficient partnership whereby we leverage our individual expertise into the cannabis space,” WeedMD chief executive Keith Merker said Monday.

Pioneer Cannabis will help clients open and operate marijuana retail stores through services such as identifying locations, applying for the necessary licences, advising on security procedures, point-of-sale merchandising, payment systems, marketing and training.

“Pita Pit has a long history of being successful in the franchising and retail environments,” Merker said. “They have a huge network . . . of both franchisees, as well as landlords and suppliers.”