On Monday, Donald Trump finally made good on his longstanding threat to undo federal protections of two national monuments, shrinking Bears Ears by over one million acres and cutting Grand Staircase-Escalante in half. The move drew swift criticism from conservation and Native American groups, which was expected. What wasn't expected, was the stern response from Patagonia, who announced their own lawsuit and turned their homepage into a stark graphic reading, "The President Stole Your Land."

The Trump administration has proven time and again that it's incredibly thin-skinned, unable to walk away from or ignore any criticism, and Patagonia's challenge is no exception. But this time, the petty response came from the House of Representatives, in the same style as Patagonia's new homepage:

The House Committee on Natural Resources is chaired by Republican Rob Bishop, who, along with his fellow Utah Congressman Jason Chaffetz, has been opposed to Bears Ears' protected status. But the committee's criticism of Patagonia is unusual and troubling. True, Patagonia does have a business interest in preserving outdoor spaces, but it's still jarring for the federal government to attack a private business like this, along with insulting the business's customers.

Even discounting that, it's hard to ignore the blatant hypocrisy here, saying Patagonia is disreputable because the company needs profits while Trump's assault on national monuments frees corporations and mining interests to carve up the land. And his administration is barely trying to cover it up: "This is not about energy,” Secretary of the Interior Ryan Zinke told reporters Tuesday. “There is no mine within Bears Ears.” This is technically true, but it's also a hot load. Of course there's no mine in Bears Ears at the moment, because that's the entire point of making it a national monument. And Chaffetz has already admitted that this made the land available for "resource extraction," while praising the loss of protected lands as a win for average Americans.

And as The Washington Post reported on Friday, a uranium firm was one of the biggest groups pressuring Trump to follow through on his attack on public lands, despite Zinke's insistence:

But the nation’s sole uranium processing mill sits directly next to the boundaries that President Barack Obama designated a year ago when he established Bears Ears. The documents show that Energy Fuels Resources (USA) Inc., a subsidiary of a Canadian firm, urged the Trump administration to limit the monument to the smallest size needed to protect key objects and areas, such as archaeological sites, to make it easier to access the radioactive ore.

So corporate interests stand to profit handsomely from the newly vulnerable public lands. Which makes this the kind of decision you'd expect from a president hawking $45 Christmas hats.