Filmmaker Alexandra Kerry's group will reportedly spend $10,000 on the best ad. | REUTERS Kerry's daughter launches super PAC

The daughter of Mass. Sen. John Kerry — whose own presidential aspirations were hit by an outside spending blitz — is launching a super PAC.

Alexandra Kerry is launching We The People, a super PAC which will raise money to put pro-Obama ads made by amateur filmmakers on television, according to The Boston Globe.


“I think that there’s a reason that there are campaign spending limits, and I think the traditional super PACs have been enabled to be somewhat irresponsible with their spending and message,” Kerry told the Globe. “I thought it was interesting to create one in a way that used its resources and its access to power in a different way.”

A panel of judges, including Bill Maher and Scarlett Johannson, will judge ads submitted to adyourvoice2012.com by amateurs and pick one, and the PAC will spend $10,000 making the ad “primetime-ready for wide distribution on TV and online.”

The younger Kerry, who owns a film company, saw Swift Boat Veterans for Truth falsely attack her father’s Vietnam War record in the run-up to the 2004 presidential election. The Swift Boat group is considered a front-runner to today’s super PACs.