Hungry for offseason competition, NBA team Twitter accounts jousted Thursday in a chain of cereal puns.

The Cleveland Cavaliers started by posting their Special Kay, a tribute to backup guard Kay Felder. Unable to beat them on the court, their Eastern Conference brethren tried to one-up them on social media instead.

Some Western Conference squads joined the fun, too.

Well-accustomed to receiving the last laugh, the San Antonio Spurs reminded everyone of Tim Duncan's actual cereal brand.

This is what happens after a few weeks of NBA inactivity.

[Twitter]