And here’s the other thing that was amazing about the Olympics, which I am realising only now, as I emerge, blinking, back into the drizzle of the real world. It’s that, for all the talk of the Olympics turning into an orgy of commercialism, of it becoming a triumph of corporate greed over sporting achievement… well, this simply didn’t happen. We did not turn into McZombies, or have Coca-Cola forced down our throats. Yes, we did have to pay for things with Visa cards if we didn’t have cash, but these did not always have golden arches on them and in many cases did not have any branding on them at all (an aside: 98 per cent of us use Visa, so it’s not as if we were being inconvenienced and forced to pay in buttons).