According to research from PCI Pal, 44% of Americans have been the victim of a data breach. By comparison, 37% of Canadians and 38% of Brits have been affected.

Data breaches have become increasingly prevalent over the last few years, and impact how consumers interact with businesses. However, that impact may only be temporary. The study showed 83% of Americans will stop spending money with a business for several months following a breach. Only 21% of respondents said they will stop doing business altogether.

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The Target data breach is a prime example. In the fourth quarter of 2013, the retailer experienced a cybersecurity attack that impacted over 40 million consumers. The following quarter, Target saw an 11.2% decline in revenue. There were slight drops for the remainder of the year (all less than 1%), but the company was back in the black by the beginning of 2015.

Cybersecurity issues have made consumers leery about how and where they use their cards. Over 40% of Americans say they feel uncomfortable reading their credit card information to someone over the phone. In addition, 58% of respondents said they refuse to share their information unless it’s with a company that has earned their trust.