Update 11:18 p.m. The dealer is off the hook: Pittsburgh, 13; Cleveland, 9. Can the Cleveland Browns shut out the Pittsburgh Steelers today? If they do, all the NFL fans who bought cars at a Medina, Ohio, dealership will get them for free.

For the dealership, it's a pretty safe bet. The Cleveland Plain Dealer contacted Las Vegas oddsmakers who put the chance of holding the Steelers scoreless at about 5,000-to-1. Just to make sure, the newspaper quotes dealer Bill Doraty as saying he shelled out about $30,000 for an insurer to pick up the tab just in case the bet pays off.

The promotion mirrors a couple of weeks ago in which a Chicago area dealer was betting the Windy City's beloved Bears could shut out the Green Bay Packers. He, too, offered free cars. And the shutout never happened.