Presley Gerber appears to be debuting a new tattoo — and his tattoo artist preemptively apologized to his mom, Cindy Crawford, about the placement.

The 20-year-old model shared a video on Instagram Friday of New York-based tattoo artist Jonathan “JonBoy” Valena appearing to give him a tattoo on his face, right along his right cheekbone.

The ink reads “MISUNDERSTOOD” in capital letters.

Cindy Crawford’s Model Son Presley Gerber Appears to Get a Face Tattoo as Artist Says 'Sorry Mom' More

“Thanks homie 😈 @jonboytattoo,” Presley wrote in the caption.

Valena also shared some photos of the ink, writing in the caption for one photo, “Sorry mom.”

Valena is known for his super-small, super-precise tattoos, and has inked other celebrities including Hailey Baldwin Bieber, Justin Bieber and Kendall Jenner.

Presley Gerber, JonBoy Tattoo | Presley Gerber/Instagram More

Presley Gerber, JonBoy Tattoo | Jon Boy Tattoo/Instagram More

RELATED: Kaia and Presley Gerber Debut Tiny Sibling Tattoos on Instagram Amid His Return to Social Media

The new face ink isn’t Presley’s first. In fact, he and little sister Kaia Gerber both got some new tattoos together just last month from another NYC-based tattoo artist, Evan Kim.

For that session, Kaia, 18, opted for a small flower bouquet on her wrist, along with interlocking arms in the shape of a heart on her right shoulder. Presley, meanwhile, received some new finger tattoos.

Presley also has a tattoo that reads “Kaia XXIII” on his left tricep.

Cindy Crawford, Presley Gerber | Frazer Harrison/Getty Images More