choose a category... Cat 01 - Food Cat 02 - Confectionery & Snacks Cat 03 - Dairy Products Cat 04 - Alcoholic Drinks Cat 05 - Non-Alcoholic Drinks Cat 06 - Communication Services Cat 07 - Transport & Tourism Cat 08 - Retail Services Cat 09 - Financial Services Cat 10 - Public Interest Cat 11 - Audiovisual Equipment & Accessories Cat 12 - Homes, Furnishings & Appliances Cat 13 - Household Maintenance Cat 14 - Beauty Products & Services Cat 15 - Toiletries & Health Care Cat 16 - Clothing & Fabrics Cat 17 - Footwear & Personal Accessories Cat 18 - Automobiles Cat 19 - Automotive & Accessories Cat 20 - Media Cat 21 - Recreation & Leisure Cat 22 - Industrial & Agricultural Products Cat 23 - Professional Equipment & Services Cat 24 - Prescription Products Cat 25 - Consumer Direct Cat 26 - Business to Business Direct Cat 27 - Media Innovation Cat 28 - Advertising Photography Cat 29 - Illustration & Graphics Cat 30 - Publications Cat 31 - Packaging Design Cat 32 - Internet Sites A. Cat 33 - Internet Sites B. Cat 34 - Online Ads Cat 35 - Online Films Cat 36 - Integrated Campaigns WINNERS 2006 TECHNIQUES Cat 30 - Publications TECHNIQUES 4301 GB LIDA Taylor Lane, "Studio Pin-Ups" GOLD How do you reach lots of agency creatives when you've got a tiny budget? Put your message on something they stare at all day long: the wall. This makeover of the traditional 'studio pin-up' calendar not only demonstrated Taylor Lane's expertise in typography, it also acted as a perpetual reminder of them throughout 2005 while refreshing itself every month. It was controversial; it provoked comment and created a 25% increase in turnover from existing and new clients. Creative Director(s): David Harris Copywriter(s): Peter West Art Director(s): David Harris Photographer(s): N/A Illustrator(s): N/A Other(s): Typographers: David Harris; Justin Shill; Stuart Addy; Jan Hansen

FINALISTS 2006 TECHNIQUES Cat 30 - Publications PRINT 491 PT Atelier 004 Estoril Sol, "Egoísta" Magazine BRONZE Egoísta magazine is published by the Estoril Sol Group, which owns casinos in Estoril, Lisbon and Póvoa. The 10,000 circulation magazine was first distributed free to opinion formers, but is now on sale in some bookshops. It contains regular contributions from leading Portuguese and international photographers, journalists, artists and novelists. Clara Ferreira Alves made her fiction debut here. Other contributors have included the writers Nick Hornby and Frank Ronan and photographers Sebastião Salgado and Annie Leibovitz. A special edition dedicated to a Portugal’s future included contributions by the Prime Minister, three of his predecessors and two former presidents. Creative Director(s): Patrícia Reis Art Director(s): Henrique Cayatte, Filipa Gregório, Hugo Neves, Rita Salgueiro, Rodrigo Saias Other(s): Francisco Ponciano, Cláudio Garrudo (Producers) 1097 DE Scholz & Friends Berlin Meissen Porcelain, "Adults Only Calendar" BRONZE This calendar depicts Meissen porcelain figurines in a surprisingly modern way, making them look as attractive as pin-up girls. Creative Director(s): Martin Pross / Raphael Puettmann / Mario Gamper Copywriter(s): Stephan Deisenhofer Art Director(s): Anje Jager Photographer(s): Attila Hartwig c/o Nerger Mao Other(s): Account Executive: Joerg Mayer / Michael Schulze 1102 SE Garbergs reklambyrå Södra Cell, "Paper Abuse" BRONZE Södra is a Swedish company that manufactures and sells pulp to paper mills throughout Europe. It also offers a range of related services. The purpose of the campaign was to teach clients and customers more about these services. The solution was an interactive Quiz Walk in the company’s own surroundings: the mysterious forests of Småland. Five lucky winners were chosen from the participants to spend a vacation in that very same area. Copywriter(s): Stefan Pagréus Art Director(s): Malin von Werder, Karin Ahlgren Photographer(s): Magnus Magnusson Other(s): Final art: Kerstin Engberg, Account executive: Charlotte Lunquist, Account director: Håkan Karlsvärd 1197 DE Scholz & Friends Hamburg FC Schalke 04 Supporters Club, "The Fan Calendar" SILVER The objective was to create an annual gift mailing for all members of the FC Schalke 04 Supporters’ Club. The item should also be a cheeky joke at the expense of rival club Dortmund. An entertaining gift was developed reminding all members of the club’s mission: every day of the tear-off calendar represented another goal scored against Dortmund. Creative Director(s): Matthias Schmidt, Suze Barrett, Tobias Holland Copywriter(s): Dennis Lueck Art Director(s): Marcin Baba Other(s): Postproduction: Metagate GmbH, Hamburg; Account Executives: Raphael Brinkert, Helke Wieners 1400 CH walker Fleurop-Interflora, "Annual Report 2005" BRONZE The Swiss Fleurop-Interflora Annual Report is more than a financial information. It provides the member florists with a detailed annual update on the projects of their marketing headquarter in Zurich. In addition to that it is a visit card of the organisation towards business partners, the media and the Interflora companies around the world.

The 2005 Annual Report surprises its readers: On one hand it follows the new corporate Design of Fleurop and therefore strengthens the new brand communication, on the other hand it proves the beauty and powerful ex-pression of flowers – by making flowers the origin of each and every picture and graph in the report. Creative Director(s): Pius Walker Copywriter(s): Fleurop Management Team, Sabine Manecke Art Director(s): Mieke Haase Illustrator(s): Martin Müller Other(s): Jan-Christoph Prilop, Oliver Griep 3360 AT section.d design.communication Parabol AM Art Magazine, "Parabol AM #1" BRONZE Parabol AM (Artmagazine) is an international contemporary art magazine. Each issue is devised by a curator. For the first issue, Daniel Baumann invited artists who work as publicists in addition to their artistic activities. Unlike conventional magazines, Parabol puts the image in the foreground. With the use of white space and the absence of colours in the layout, the design does not interfere with the artists’ works. Creative Director(s): Chris Goennawein Copywriter(s): Curator of N.1: Daniel Baumann Art Director(s): Chris Goennawein © 2007 Epica Awards

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