Trump is a celebrity, he’s a billionaire, and he owns a real estate empire. He is the embodiment of success. He knows how to interact with the public, and he knows how corporate politics work. He was asked in the past if he would run, and was taken seriously if he chose to do so, he is a powerful man after all.

There is a problem with running for the highest office in the land: dirt. If someone has dirt on you to corrupt your image, they can blackmail you and control your political career. This is unfortunate for Trump, because he has far from a clean record in the public. Ever since his first wife, Ivana Trump, he has been plagued with rumors of affairs.

If rumors of affairs wasn’t bad enough, in 1991 Trump married model Marla Maples, one of the women he allegedly had an affair with. They split in 1997, then in 2005 Trump married another model Melania Trump. I think I’m noticing a pattern in the type of women he likes…

That’s Trump’s history and his very public dirt, but how does this relate to his public image for a presidential run? Well, that’s a lot of dirt that would kill any other person’s run. Howard Dean’s campaign was killed by a single funny yell, let alone more alleged affairs than fingers.

The simple fact is when Trump ran for office his promises in the political climate made his past not matter. Democrats unsatisfied with Obama’s false promises knew they were done with establishment Democrats. Trump wasn’t a weak figure like Mitt Romney, he was brash, rude, insulting, offensive, and charismatic all at the same time.

Trump’s experience with the media lead into his campaign naturally. In his book “Art of the Deal” (which I recommend everyone read**) there is a chapter dedicated to “Getting the Word Out.” He took advantage of saying brash, exaggerated, but mostly true things. The media spun this against him, but only played into his hands.

Now, both the Democrat Establishment AND RINO GOP, while hating what he stood for, were forced to push his message all day long for the length of his campaign due to the drama. His message, and behavior was anti-establishment. Trump took queues from both the Democrat and Republican sides, he is a New-York Democrat after all.

Trump’s anti-establishment attitude satisfied both unhappy Obama voting Demcorats and unhappy Republicans with no strong ticket other than RINO McCain and weak Mitt Romney.

The election was close Trump won with 306 to Hillary’s 232. It’s worrying she came so close to winning despite her long, publicly corrupt political career who wanted to pretend to be an arbiter of justice.

That concludes my article on why Trump won the presidency in 2016. Please subscribe to my YouTube channel and watch my daily show.

**Art of the Deal is a book, if read, will give you a complete understanding of the “why” and “how” of Trump’s public actions on social media.