As a former journalist, I tend to think in terms of storytelling. As an open source evangelist, I invite you to do the same. What you share on GitHub tells a story about you, your development practices, and your openness to others in the open source community. If you're motivated to gain users, contributors, and positive feedback about your projects, then building a compelling, coherent narrative is essential. In this talk, I'll share insights gained from "editing" Zalando's GitHub repository so we can tell a better story. From 400+ projects of widely differing quality, reliability and maintenance levels, we've winnowed our offerings to make our highest-quality work more discoverable. I'll share how we used GitHub and other tools to create guidelines, categories, and processes that bring sanity to our storytelling. If your organization is facing similar GitHub-bloat challenges, or looking for ways to manage your repos more effectively, you might find some help here.