ABOUT THE PROJECT

Airbloc is an enterprise-grade data infrastructure for legitimate and transparent user data collection, monetization and exchange. Airbloc’s target users include enterprises, applications, websites and individuals.

TESTNET | MAINNET

2018 Q3 Development Progress [Completed]

Airbloc API

Data Provider Registration Process

Second-Party Data Exchange Protocol – Implemented an Exchange System through smart contracts — The new contract system is designed to support any types of data exchange (pre-configured or custom segment data and payload data).

2018 Q4 Development Progress [Completed]

Third-Party Data Exchange Protocol – Implemented Order Booking Contract to include three stages of Order, Open and Close — to allow for more customizable data exchange process through smart contracts.

On-Chain Data Handling – Data Registry Contract for data providers to register their data on-chain

Data Re-Encryption – Data Re-Encryption using Umbral

Wallet-Free Account System

P2P Networking – Networking stack implementation using libp2p for inter-node communication

2019 Q1 Development Roadmap [in process]

On-Chain Data Handling – Data Exchange and Registration using Sparse Merkle Tree (SMT) to facilitate larger scale data registration on-chain.

Data Re-Encryption – KMS (Key Management Service) Integration

Second-Party Data Exchange Protocol – Ricardian Contract Support for Enterprise Data Consumers

Third-Party Data Exchange Protocol –Data Discovery API to provide data consumers with a list of data available for purchase based on their existing identifier data.

Account Proxy Integration (Transaction Fee Relaying)

Data Relayer (1Q) – Data Query Support for data consumers through data providers’ anonymized data

Airbloc Tracker Full Release

Airbloc Web SDK Full Release

Mobile SDK Full Release

BetaNet Release

2019 Q2 Development Roadmap

Data Processor

Data Appending Service for data processors to add more user attributes to user profile data.

API for data processors to integrate Airbloc Protocol with their own data pipeline.

Identity Matching Engine

Second-Party Data Exchange

User Segment Data Import

Mainnet Release

2019 Q3 Development Roadmap

Data Validator Node Development – A node that acts as a “policeman” to verify the data availability of data providers to verify, challenge and replicate their data.

Data Availability Challenge – Challenge process issued by data validator nodes to ensure claimed data availability by penalizing data providers who do not provide the data upon demand.

P2P Network System – Fault-Tolerant Message Delivery to ensure effective message delivery between nodes in Airbloc’s ecosystem

Databloc Full Release

KEY FACTS ABOUT THE PROJECT PROGRESS AND WORK DONE SINCE ICO

3rd Party Data Exchange via Databloc – An enterprise oriented data exchange platform containing de-identified data of over 200+ types, and provides a wide range of data segmentations. Designed to allow enterprises to purchase 3rd party data in a transparent, legitimate, quality data in quantity for their business intelligence, research andtargeted marketing purposes.

2nd Party Data Exchange via Data Relayers – A feature optimised for transparent and auditable second-party data exchange between enterprises who wish to enrich their current database with more relevant data gathered from other related enterprises in the similar industry verticals or horizontals.

Data relayer is a node which supports data discovery by querying on the data marketplace. It helps data consumers find and purchase their specific subsets of data under certain filters.

Airbloc Web and Mobile SDK – An enterprise oriented developer toolkit for enterprises’ websites and applications to collect and monetize their underlying users’ data in a legitimate and GDPR compliant manner. The module also includes pre-configured options for developers to choose from a wide range of data types to collect.

Airbloc Data Tracker – A dashboard allowing individuals in the Airbloc ecosystem to track, control and earn from their data flows.

Privacy Shield Technology – A back-end process that de-identifies, masks, decouples and anonymizes identity data in Airbloc to further safeguard individuals’ data privacy and prevent data back-tracking to the individual’s identity.

Wallet-Free Account System – Enterprises and ecosystem participants Users can ese Airbloc (e.g. control their own data, withdraw ABL rewards) using either their own private key or alphanumeric password.

AERO Sidechain – A self-developed proprietary layer-2 plasma high performant sidechain built on top of Ethereum operating with Proof-of-Authority Consensus. It is an enterprise-grade platform to allow enterprises to use Airbloc for faster and feeless transactions, and be assured of their data privacy.

ADOPTION USE CASE

GS Shop is South Korea’s largest online shopping platform generating more than $3.5 billion revenue in 2017 through the provision of clothings, outdoor equipments, cosmetics, luxury goods, furniture, household appliances, pet products, and food. Beyond Korea, GS SHOP has presence in China, India, Indonesia, Vietnam, Thailand, Malaysia, Turkey and Russia.

GS Shop leverages big data to tailor their products to their customers’ needs to achieve a higher customer purchase conversion rate on their site and to provide their customers with a smoother shopping experience.

Databloc would be a method for GS Shop to purchase legitimately obtained data in both quality and quantity through ABL Tokens. One of the essential data types useful for their new customer acquisition strategy is ‘Device Installed Application List.’

Since GS Shop sells pet-related products on their platform, having knowledge of potential customers who have pet-related applications on their phone but has yet to install GS Shop’s mobile application would be useful for them to entice these users to purchase pet products on their shopping platform.

With actionable intelligence provided by Databloc, GS Shop would be able to maximize their marketing performance by directly targeting potential customers through discount or free delivery coupons and hence minimize the cost associated with user acquisition.