Remember Protein World?

Of course you do. They were the ones who released the ‘Are You Beach Body Ready?’ ads on the tube and got everyone fired up online after the founder started having a go at anyone who objected to being fat-shamed on their daily commutes.

Now that might sound like bad marketing to most of us but it won them plenty of publicity and approval from all the lads, lads, lads out there who admired the CEO’s smooth handling of the situation.

And Protein World’s influence is still being felt…this time at a gym in the North East.




SkinnyPigs Fitness claims to be ‘the only group fitness class designed specifically to make you look better naked’, as well as being the first HIIT based group fitness programme designed specifically for women (really tall claim).

Anyway, as you might imagine, the name alone rankles some people.

And yesterday, someone posted a picture of one of their advert banners to Twitter, saying that it was inappropriate to put up outside a school.

What element of totally inappropriate shall we say about this @SkinnypigsUK?? Put up outside a school?! Come on!! pic.twitter.com/ugD5QRP7Yi — heather peacock (@heatherpea) October 17, 2017

Now fair enough.

You know, it’s a fitness class and that’s all well and good but the whole ‘looking better naked’ vibe is a weird one to try and put near kids…or in public.

People weren’t happy:

That's shocking in so many ways. Negative body image, inappropriate location & a truly awful company name. — Sarah (@sarahdavywrites) October 17, 2017

Now if you were the owner of SkinnyPigs, you might keep quiet at this. Or you might just relocate your crappy banner. THERE ARE MANY OPTIONS.

But no, he’s decided to go on Twitter instead to FIGHT THE FEMINAZIS.

Thanks for the input Sarah, you'd look far less stupid if you looked into what Skinnypigs is and has achieved if you did a little research — Skinnypigs® Fitness (@SkinnypigsUK) October 17, 2017

STUPID EASILY OFFENDED MILLENNIALS

Well if you are an easily offended millennial you will see misogyny everywhere.. even when it's not there I'm afraid — Skinnypigs® Fitness (@SkinnypigsUK) October 17, 2017

SMALL BUSINESSMAN BULLIES

Nah they would rather pick on the small businessman because they have no balls. Typical bullies = cowards — Skinnypigs® Fitness (@SkinnypigsUK) October 17, 2017

SNOWFLAKEY VICTIMS

Funny how I'm the bad guy, y'all just sitting taking pot shots at me and my business then play the victim when I don't like down and take it — Skinnypigs® Fitness (@SkinnypigsUK) October 17, 2017

DID I MENTION FEMINAZIS?

You don't even realise that modern feminism is so polluted with self loathing, man hating looms. We have equality now, it's a good thing — Skinnypigs® Fitness (@SkinnypigsUK) October 17, 2017

CAT LOVING FEMINAZIS

I'm sorry you are choosing a behavioural pattern that will lead you to inevitable loneliness and misery.. and lots of cats ? — Skinnypigs® Fitness (@SkinnypigsUK) October 17, 2017

WORLD CHANGING CAT LOVING FEMINAZIS

Just another whiney feminazi who will end up bitter and alone with house full of cats (but thinks she can change the world by complaining) — Skinnypigs® Fitness (@SkinnypigsUK) October 17, 2017

Look, The Hog Father (or Jonathan Hair, whatever), plays by his own rules y’all

Ps. Most companies are pussies and pander to the manufactured outrage of the PC police. I play by my own rules sorry — Skinnypigs® Fitness (@SkinnypigsUK) October 17, 2017

He ain’t got time for ‘unemployed bums’

So when are you taking the first step to recovery of being an unemployed bum? — Skinnypigs® Fitness (@SkinnypigsUK) October 17, 2017

You BITTER INDIVIDUALS

You don't even know me. Christ on a bike you are one nasty bitter individual — Skinnypigs® Fitness (@SkinnypigsUK) October 17, 2017

SO THERE, LOSERS

And the scores are in Jonny – 1 Raving lunatics – 0 — Skinnypigs® Fitness (@SkinnypigsUK) October 17, 2017

Good one Jonny (who, it seems, has deleted some of his more colourful tweets since we first published this story).

Metro.co.uk has reached out to Skinnypigs Fitness for comment.

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