Journalists were wondering: why does he need these grimaces? Aphex shrugged his shoulders, “When you see people in magazines, you can tell they’re thinking, ‘OK, I know I’m not really good-looking, but they’re going to make me good-looking in this photo.‘ So making myself look ugly is just the opposite of that. It’s just a reaction to that fantasy world that celebrities seem to live in.”

At first, it was living under the laws of showbusiness, and then Aphex got a bit carried away, as he says. Richard’s masks served him well and became a cult as well as their progenitor. Some people don’t believe that they didn’t use computers back then. “This is silicone,” explains Richard “They cast my face, but it didn’t look anything like me — it looked like I was taking a dump. So they had to sculpt it from photos instead. Quite well done, except they didn’t give me any eyebrows. And they’re not my teeth. All the masks are different. The black ones are really lush.”

This is a great compliment for a very self-critical Cunningham who has been creating special effects for big films since he was young and always criticised people who did masks for him for not making them realistic enough. Even H. R. Giger, the creator of the cheerful characters for all the Alien films (and Cunningham worked for the third one), appreciated the pinnacle of his creation — the girl with crooked teeth who two losers stared hungrily at from a Mazda. He created two pictures of smiling weirdos and named them after the video.

“At first I was a bit hesistant to go back to using the head-swap idea,” confesses Chris Cunningham. “But it seemed so different in tone to Come to Daddy, that I thought it would be worth doing an LA sequel. By this point I was consciously trying to make each video completely different to the last. There were three more options left, I could either put his head on a woman’s body and change his sex, put his head on an animal’s body, or put it on an old person’s body. The track sounded so sexual and feminine, I thought I’d go for the sex angle. That’s another video that I really wanted to be like a cartoon. I didn’t want the dialogue to be too realistic or anything. I just wanted it to be really over the top.”

As noticed by one DJ, these two talk for so long at the beginning of the video that you wouldn’t think of just chatting or swearing but rather of some serious speech. In fact, it’s possible to count with your fingers how many times they said clean words but you don’t have enough fingers to calculate how many times they used fuck (44) and nigga (54). The clean version starts with a 38-window limo that requires a driving licence like a lorry. You can’t beep out the profanities for four minutes, because you will have nothing but beeping. But the idea of this quarrel is what’s called faire du lèche-vitrine in French and it means pretty much the same as windowlicker — catcalling girls from a car. And, of course, the video was deemed sexist and racist. Chris and Richard don’t say who they wanted to offend, they say they made it just for fun.

They don’t even think that the infernal Come to Daddy where Aphex screams “I want your soul” with his diabolic voice (by the way, the track was created after fan mail with these words) is scary.