A My Client Center (MCC) Account is an account which Google provides to businesses and organizations that manage multiple Google Ads accounts. An MCC account gives you one place to go where you can easily open, track, and work with multiple AdWords accounts.

Here are some common scenarios when an MCC is a great way to go:

You already have multiple AdWords accounts. You are an AdWords manager with multiple clients. You are a search marketing agency. (Kind of the same as #1?) You need to set up hundreds of campaigns (ex: targeting hundreds of different towns for example). Due to the 50 campaigns per account limit, you may need more than one account. You or your client need separate invoicing for different projects, and therefore needs multiple accounts.each of the campaigns within the account. You have outgrown your current account’s set up or just want to “start over” by creating a new AdWords account. You have a client who has multiple accounts – In this case, you’d be linking an MCC within an MCC. (maybe a paragraph or two with a subheader that says something like, “Can one MCC account manage another MCC?”