Today we focus on the reasons behind the evolution of the brand to align a transparent and beneficial way of servicing both users and developers globally.

AppCoins — The Beginning of Everything

About a year ago we decided to take on an ambitious project by developing an open blockchain based protocol, and a cryptocurrency called AppCoins. This decision was not made lightly. However, we strongly believed that there had to be a more transparent and beneficial way of servicing users and developers from around the world — one that made app discovery better and at the same time made financial transactions — like advertising and in-app purchases — more efficient.

And so it happened, after putting a lot of thought, consideration and hard work into it, the AppCoins Protocol was born, and we began our journey towards creating a free-entry app store market. One that unlocks the world of in-app purchases to billions of users, and at the same time, benefits talented developers by providing them with significant revenue and transparent ways to reach their users.

With BDS we were able to connect the developers who integrated the AppCoins Protocol with over 200 million users

Blockchain Distribution Service — A Step in the Right Direction

The next step towards achieving our goals was to create a distribution platform — one that would allow us to become the backbone for decentralized worldwide transactions, and as a result, help connect developers with multiple app stores and millions of users. And so we developed Blockchain Distribution Services or BDS for short.

Catappult represents an ambitious strategy to broaden the company’s aspirations from merely being a distribution platform to becoming a one-stop shop for Android developers

With BDS we were able to connect the developers who integrated the AppCoins Protocol, with multiple app stores, including Cherry Mobile, Multilaser and the Aptoide app store which has over 200 million users. This was extremely beneficial for them since it helped generate thousands of downloads and in-app purchases in their apps and games.

However, BDS focus relied mostly on the distribution of apps, and we soon realized that if we truly wanted to make a difference, we had to take it a step further — we didn’t only want to be a distribution platform any more, we wanted to help developers by being directly involved with the creation process of apps. We wanted to make a change in the direction we were heading, and this new change would have to include new goals and objectives. After deliberating where we envision our brand to go, we decided that Blockchain Distribution Services no longer reflected what the company aims to become, and as such, we decided to rebrand it as Catappult.

Catappult looks to reach hundreds of millions of users in top Android app stores with a single APK and a single account.

Catappult — The Final Product

Catappult represents an ambitious strategy to broaden the company’s aspirations from merely being a distribution platform to becoming a one-stop shop for Android developers. By joining Catappult developers will have access to a new safe and secure quality platform where they can efficiently manage and distribute their apps without time-consuming one-to-one integrations.

Furthermore, Catappult looks to reach hundreds of millions of users in top Android app stores with a single APK and a single account. At AppCoins we believe that developers should spend their time developing the best games and apps, and not worrying about integrating SDKs. That is why Catappult offers three main benefits for all those who choose to come on board:

The Most Advanced IAP Solution

The Best Payout in the Industry — between 81% and 96% of the IAP revenue

Painless Integration with Zero Coding Effort

Catappult has become the backbone for decentralized worldwide transactions, helping connect developers with multiple app stores and millions of users

In addition to that, our partnership with Unity Technologies — a cross-platform game engine that helps developers to create 2D and 3D games, as well as other simulations — will allow every game developer using the Unity Editor to integrate the AppCoins Protocol in their app in just a few minutes and get a version of the game immediately available for distribution in Catappult. It’s that simple.

With Catappult developers will be able to increase their user base, monetize and boost their apps in a simple and secure way.

Ready to unleash your apps and reach millions? Join now!