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A group that started with a goal of defeating Liberals in Western Canada has landed in Ontario.

The Canada Growth Council, a free market advocacy group, has launched a series of billboards throughout southern Ontario aimed at convincing voters not to vote for Justin Trudeau and his Liberals.

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“Would I hire this person that doesn’t keep any promises and has two ethics violations?” spokesman Derek Robinson said of Trudeau.

The group is running two different billboard messages at 38 locations in the GTA as well as the Hamilton/Niagara area.

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One reads: “Firing Strong Women, Trudeau Must Go.”

That billboard features a photo of Trudeau in the background with former cabinet ministers Jody Wilson-Raybould and Jane Philpott in front of him.

The second message simply shows Trudeau alone with the caption: “We can’t afford 4 more years.”

The registered third-party started their campaign, which includes digital ads and flyers mailed to homes, in Regina to target lone Liberal Ralph Goodale. They currently have 10 billboards in that city, 10 in Winnipeg, 10 in Calgary and 16 in Edmonton.