Normally, it's only small infants who mistake the detergent-filled pods for candy or whatever and chow down on the brightly-colored cleaning bombs. But thanks to the #TidePodChallenge, a colossal flow of idiots have willingly ingested these toxic unedibles because someone on the internet passively dared everyone to do it. Now it's a public health issue that might become an actual crisis, because apparently an unaddressed opioid epidemic isn't catastrophic enough.

It's gotten so bad that in the first 15 days of 2018, the American Association of Poison Control Centers received as many calls about intentional consumption of laundry pods as it did in the entirety of 2016, according to CNN. Tide had to hastily shoot and upload a video where The Gronk of the New England Patriots tells the world not to eat the pods.

What should Tide PODs be used for? DOING LAUNDRY. Nothing else.



Eating a Tide POD is a BAD IDEA, and we asked our friend @robgronkowski to help explain. pic.twitter.com/0JnFdhnsWZ — Tide (@tide) January 12, 2018

Facebook will remove #TidePodChallenge content from its site and Instagram. In addition to taking down the videos, Google will give anyone who posts footage of anyone eating Tide Pods a strike on their channels for violating YouTube's Community Guidelines, which were already there, and content uploaders should've known better. (News reports mentioning the Tide Pod Challenge are fine, however.)

"YouTube's Community Guidelines prohibit content that's intended to encourage dangerous activities that have an inherent risk of physical harm. We work to quickly remove flagged videos that violate our policies," a YouTube spokesperson told Engadget.