Netflix's decision to debut Beasts in theaters is a calculated move. In order to become eligible for an Oscar, the company must ensure that movies appear online "on or after the first day" they are shown in theatres. The film will play in Landmark theaters in the US and at Curzon's arthouse locations in the UK from today, ticking all of the requisite boxes.

While Netflix's first feature film will deliver an emotional impact, the streaming giant has a wide range of other movies in development. It's teamed up with Adam Sandler for four new original pictures, signed Fifty Shades of Grey star Jamie Dornan for war thriller Jadotville and is also working on a sequel to Crouching Tiger, Hidden Dragon.