Vivienne Westwood has launched a very New York spring campaign with photographer and long-time collaborator Juergen Teller, under the creative direction of Andreas Kronthaler.

Cult actor Chloë Sevigny is featured, unsmiling and uncompromising, among a throng of club kids, models, actors, RuPaul’s Drag Race queen Milk, and New Yorkers of all ages posing behind a store display glass, on mattresses and in front of brick walls. A book sticks out from the coat pocket of a chic older woman (it’s Westwood herself), asking “Why Trump,” with the rest strategically cut off.

The shoot sprung from a fall exhibition dedicated to their nearly 20 years of work together, which saw Teller’s photographs displayed at Vivienne Westwood’s New York flagship store, and a party in celebration of the show.

According to Kronthaler, it’s the artsy party attendees who not only inspired the creative concept but also became the models. Community engagement at its finest.