ANN ARBOR, MI - For at least one day, it was the most talked about sports billboard in the country.

A Bank of Ann Arbor ad campaign that revolved around the Michigan men's basketball team's trip to the Final Four earned widespread chatter Wednesday, March 28 for a particular billboard directed at Loyola's famous Sister Jean.

The billboard, which read "Sister Jean will soon know the difference between heaven and hail," was taken down sometime between Wednesday and Thursday.

The billboard was put up along westbound M-14 at Pontiac Trail in Ann Arbor.

Bank of Ann Arbor CEO Tim Marshall said he received a lot of positive feedback on the billboard, but couldn't ignore the people outraged over it.

"We don't want to lose the focus of a very robust campaign," Marshall said. "The vast majority of the feedback we got was very positive, but for us not to pay attention to the people who couldn't see the humor would be inappropriate."

Sister Jean Dolores Schmidt, known as Sister Jean, is a chaplain for the Loyola Ramblers men's basketball team. She's become famous during the team's run to the Final Four.

"Hail" is a reference to the lyrics of the Michigan fight song, "The Victors."

The Ramblers face the Wolverines Saturday, March 31, in San Antonio, Texas. The winner plays in Monday's national championship game.

The billboard, which is part of a series across the Ann Arbor area, was replaced with a different one, Marshall said.

The first billboard was the talk of Twitter Wednesday afternoon as supporters and opponents of it reacted and shared the digital image of it.

Why Michigan trolling Sister Jean like that? 😭https://t.co/g5sPHXg4Sh — History in Ball 🏀 (@HistoryInBall) March 28, 2018

The @bankofannarbor isn’t joking around about Saturday’s matchup vs Loyola. pic.twitter.com/WNvohz2hvB — Darren Rovell (@darrenrovell) March 28, 2018

.Even the banks in Ann Arbor take this seriously -- well, with tongue in cheek. — John U. Bacon (@Johnubacon) March 28, 2018

I appreciate your support for your school but I find the "heaven and hail" billboard in poor taste. If I ever had reason to do business with your bank, I would find another alternative. — Clayton Trutor (@ClaytonTrutor) March 28, 2018

Other billboards across Ann Arbor featured messages such as: "A nunbelievable matchup." Or "It's Alamo Time."

Marshall said he is hopeful fans will enjoy those billboards and there will no further controversy.

Marshall said Bank of Ann Arbor will have digital advertisements across San Antonio this weekend as well.