3lau is starting a movement, and we want to follow it. 3lau’s new non-profit label Blume came to life today (April 8) with its first dropped track titled “Is It Love” featuring London singer Yeah Boy. “Is It Love” is a vocal driven track filled with chill-step, downtempo beats that will get you in the mood to groove.

3lau promised that with each release he will bring awareness to a philanthropic cause. All proceeds from Blume’s first release will be donated to New York City based organization Pencils of Promises that strives to bring life-changing education to children living in poverty around the world.

“Is It Love” is out now on iTunes. It will have you grooving out just like Elena in the Twitter video below. Enjoy the new tune.

Just donated $5,600 to kickstart fundraising for another $100k for @PencilsOfPromis w/ the release of "Is It Love"https://t.co/SIbCU22OfU — justin (@3LAU) April 8, 2016

Danced in our office all day to this. Love this, @3LAU! https://t.co/vsrejUiQzE — Pencils of Promise (@PencilsOfPromis) April 8, 2016

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Photo source: themfire.com