Pineapple Express star Seth Rogen and screenwriter Evan Goldberg have teamed up with Canopy Growth Corp. to launch a Toronto-based Canadian cannabis brand called Houseplant.

The Vancouver-born actor and the Canadian screenwriter with whom Rogen collaborated on the stoner film co-founded the Toronto-based company along with “other great friends and colleagues.”

“We have been working on this quietly for years and seeing everything come together is a dream come true,” Rogen said in an emailed statement.

– Read the entire article at News.