After the new TRAI tariff came into effect the Tata Sky has been the de-facto DTH service provider. But over the last month, the customer's opinion has changed, thanks to Tata Sky's removal of Multi TV policy.

After the removal of Multi TV policy, the existing subscribers have to pay compulsory Rs 153 as NCF charges for every connection they choose from June 15. However, Tata Sky has come up with a new service called 'Tata Sky Room TV', that gives the liberty to customers to choose their choice of channels. But the Rs 153 NCF charges are mandatory for every connection.

Whereas, Airtel Digital TV, D2h and Dish TV are charging only Rs 80 as NCF charges for secondary connection, which means Tata Sky Multi TV service is expensive.

Now Rs 153 NCF Must for All Connections

Earlier the Tata Sky subscribers were watching the same channels what they choose for their primary connection with multi-TV connections this also stalled the flexibility of its subscribers. Now, after giving all these reasons, Tata Sky has finally decided to make the shift to a new pricing structure for multiple-TV connections.

As TelecomTalk came to know from Tata Sky customer service team, we got the information that Rs 153 NCF will be applicable for all DTH connections across the country without any exception.

Understand the Tata Sky Multi-TV Policy under New Trai Tariff Regime

To understand the decision taken by Tata Sky, we need to know some of the clauses which Trai had set to the DTH providers for multi-TV policies. Trai in mentioned in its regulatory framework that there was no limit of discount that a DTH provider could give on multiple-TV connection NCF, however, the content charge of a particular connection was to be charged as it is without any discount from the subscription bearer. That's the reason why we got to see such a wide range of multi-TV policies in the market, including Airtel Digital TV's Rs 80 NCF and Dish TV's flat Rs 50 NCF policy.

After this, Tata Sky's multi-TV policy will create problems as it followed a pricing structure and there was no perfect way to find out how much exactly the subscribers were paying as content charges or as NCF. The way other DTH providers who give a separate bill for NCF and content charges to their subscribers, Tata Sky could not provide the same for its customers.