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CryWorks is a new VR focused entertainment launched with seed round funds led by Michael Bay’s 451 Media Group and who intend to deliver VR content to have customers “keep tuning back in”.

The VR talent migration within the entertainment industry, that feels to have been building ever since Oculus’ successful Kickstarter for the DK1, continues to gather momentum.

Cryworks is a new “immersive entertainment company” formed from talent mined from leading lights in the movie-making and VFX world. CEO Euan Macdonald hails from Lucasfilm/ILM, Pixar, Disney ImageMovers Digital and Electronic Arts with credits stretching from Star Wars to the Harry Potter movies.

Macdonald is joined at CryWorks by Co-founder and CTO Hans Uhlig, who brings expertise in technical filmmaking gained at ILM/Lucasfilm and CCO Kymber Lim, an award winning VFX producer who has worked at the likes of Psyop and Digital Domain.

Macdonald feels there’s still plenty for companies creating compelling content for the growing virtual reality user base.“Although there are a few high-quality VR content pieces to date, most of them have little incentive for the viewer to keep tuning back in”, Macdonald explained. “We see an opportunity to build the first VR broadcast network, partnering with other production companies and creating addictive, episodic experiences.”

The company has been quick to get to work too, with projects for the Wall Street Journal and Samsung already under their belts.