Sam died doing what he loved, snowboarding. A beloved father to 4 year old Rui and husband to Yuka and beloved son, uncle and brother and friend.

Sam grew up in Dunedin and always had a passion for the outdoors, after his first trip to Japan in 2007 he fell in love with Niseko. Returning to start a successful snowboarding business. Taking people from around the world on the ultimate adventure.

Sadly Sam was killed in a avalanche and this photo was posted by Sam himself to Facebook shortly before the tragic event happened.