Starbucks will be working alongside Microsoft to offer consumers the ability to buy, sell, and most importantly, spend cryptocurrencies at their stores.

Led by Intercontinental Exchange, a leading operator of global exchanges, clearing houses, data and listings services, they’re introducing a digital platform that will allow the conversion of cryptocurrencies, including Bitcoin, into U.S. dollars, which in turn can be used at your local Starbucks to buy a coffee. The new company will be called Bakkt. The Boston Consulting Group (BCG) will be involved in the project as well.

Kelly Loeffler, CEO of Bakkt, stated in a press release that “Bakkt is designed to serve as a scalable on-ramp for institutional, merchant and consumer participation in digital assets by promoting greater efficiency, security and utility. We are collaborating to build an open platform that helps unlock the transformative potential of digital assets across global markets and commerce.”

Starbucks’ Vice President of Partnerships and Payment Strategy, Maria Smith, said in a statement: “As the flagship retailer, Starbucks will play a pivotal role in developing practical, trusted and regulated applications for consumers to convert their digital assets into US dollars for use at Starbucks. As a leader in Mobile Pay to our more than 15 million Starbucks Rewards members, Starbucks is committed to innovation for expanding payment options for our customers.”

This could prove to be a major step toward wider acceptance of cryptocurrencies. As one of the world’s most successful retailers, Starbucks’ positive outlook on Bitcoin and other digital currencies should surely drive additional retailers to consider their options, especially if this turns out to be a successful venture for the coffee giant.

As Fortune points out, the success of the Bakkt project could be highly influential on the future of institutional involvement with cryprocurrencies, including 401(k)s. While volatility has always been an issue with Bitcoin and other digital currencies, Wall Street could generate massive trading volumes utilizing the popularity of Bitcoin, which should help quell the wilds swings it’s seen since its inception.