By now, it has been proven and proven again that Planned Parenthood is not “selling aborted baby parts” for profit, as a pair of deceptively edited videos from a conservative group with close ties to a number of extreme anti-choice groups purport to show.

Yet this new line — the women’s health organization as a horror-movie butcher looking to enrich itself off helpless pregnant women — has quickly become an established “fact” not only within the anti-choice movement, but in the larger conservative movement and among Republican politicians.

This is not because they have been given any new information. Again, the central premise of the new videos is easily disproved — Planned Parenthood follows standard medical guidelines in donating fetal tissue for medical research with the patient’s consent. It is because the videos (or what they claim is in the videos) illustrate an attack that the anti-choice movement has been attempting to level against legal abortion providers for years.

As the anti-choice movement has rebranded itself to be about “protecting” women from legal abortion, it has taken to calling abortion providers the “Abortion Industry,” alleging that they are more interested in turning a profit than in providing health care. This charge is most frequently leveled at Planned Parenthood, despite the fact that both the health care provider and its advocacy affiliate are nonprofit organizations.

Back in January, the anti-choice legal group Americans United for Life released a report titled “ Abortion, Inc.,” which attempted to show that Planned Parenthood is on a “Big Abortion, Big Profits trajectory.” The report concludes by alleging that the health group’s advocacy arm fights anti-choice laws that chip away at abortion access in order to “protect its abortion business’ financial success.”

The Family Research Council’s Tony Perkins made a similarly outlandish claim last week when he tied the false claims about Planned Parenthood selling fetal tissue and its advocacy affiliate’s opposition to laws banning abortion after 20 weeks of pregancy. “This suggests why they may have been opposed to bans such as this, these five-month bans, because the longer the pregnancy goes, the more valuable the parts,” he claimed.

In recent years, the Religious Right has attempted to portray itself as the victim of LGBT rights, a David-and-Goliath scenario in which conservative Christians are the brave warriors outspent and outnumbered by “Big Gay” — no matter that the very same activists previously spent decades trying to drive LGBT people out of public life.

A similar rhetorical trick is going on here. Anti-choice groups want to stamp out legal abortion and drive women seeking abortion to dangerous, underground alternatives. They also want to destroy Planned Parenthood, which provides a wide range of medical services to more than five million people a year, only a small percentage of which include abortion. But in order to do so, they are painting abortion providers as a big, bad industry out to get the very women who seek their services.

It’s clear that these videos were made with the “Abortion Industry” talking point in mind. There is a legitimate debate to be had over the legal use of fetal tissue for medical research, which has led to a number of medical advances, including vaccine development. But that isn’t the point of this smear. Instead, it is a dishonest attempt to undermine abortion rights by portraying abortion providers and pro-choice groups as profit-hungry predators. This smear is nothing new — this is just its most lurid and best-publicized iteration.