Bullock also suggested that other states backing net neutrality could do the same. "This is a simple step," he said in a statement, adding that "we can't wait for folks in Washington DC to come to their senses and reinstate these [neutrality] rules."

Whether or not the order sticks is another matter. The FCC crafted its repeal specifically to prevent states from reinstating consumer protections through their own laws. Bullock and his advisors are betting that the executive order on government contracts represents a legal loophole. This isn't a law as such, and it's regulating government contracts, not the providers directly. They can block and throttle traffic all they want -- they just won't get government business if they do.

The FCC hadn't responded to Montana's move as of this writing. However, it may have a difficult time challenging the order if it's as legally sound as it seems. And while Montana is just one state, Bullock and team are clearly hoping that similar measures elsewhere could create the same knock-on effect you see with California's emissions laws. ISPs may have to respect net neutrality nationwide simply because enough states enforce it that it becomes impractical to do anything else.