Holy shit, I actually know of this person.



His "marketing" services consist of him posting rave reviews of his clients and venomous and defamatory reviews of his clients' competitors on sites like Yelp, TripAdvisor and Facebook, and shilling for his clients on social media in a very transparent and clumsy way. He is completely unethical and not only doesn't disclose that he's paid for such things, but even tries to con free products and services from the competitors that he then proceeds to dump on, under the guise of being some sort of media personality who will provide some exposure through his shitty blog. Fortunately he is so incompetent that it is extremely obvious what is going on and his reviews tend to get removed by the sites.