European bitcoin exchange Bitstamp announced today that it will launch trading of XRP, the digital asset native to the Ripple blockchain. Both XRP/EUR and XRP/USD trading pairs will be available for trading on Bitstamp’s exchange beginning January 17, 2017.

To unlock the Asian market, register now to the iFX EXPO in Hong Kong.

Ripple also announced that Bitstamp is the first partner exchange for its XRP incentive program. It offer rebates and compensation to qualifying liquidity providers in XRP pairs at partner exchanges.

Suggested articles NeoBroker nextmarkets Extends its Product Range – and Stays Commission-FreeGo to article >>

Join the iFX EXPO Asia and discover your gateway to the Asian Markets

“The relationship with Bitstamp and launch of XRP volume incentives underscores our commitment to making XRP the institutional standard bearer for value transfer globally,” notes Miguel Vias, Head of XRP Markets at Ripple. “XRP is uniquely capable of introducing more liquidity to exchanges to support global payment volume, especially in exotic corridors. Ripple’s adoption with banks puts XRP in pole position to become a global settlement asset, which translates to more liquidity for Bitstamp, and more value for institutional and individual investors.”

“After evaluating a number of digital currencies for inclusion on our exchange, it soon became clear that customer demand for XRP was particularly strong,” notes Nejc Kodrič, CEO of Bitstamp. “Fortunately, Ripple and XRP also happen to be a good fit for the requirements of our EU licence and so we are delighted to be able to respond to our customers’ needs in this way.”