JR Radcliffe

Milwaukee Journal Sentinel

The financially endangered July 3 fireworks show on Milwaukee's lakefront was still scrambling for potential sponsors as of a Monday deadline, but a source close to the situation confirmed Friday that partners had been found, starting with the Milwaukee Brewers.

The team announced a Saturday afternoon news conference at Miller Park where "the Milwaukee Brewers, Christian Yelich and partners will co-host a press conference announcing plans to continue a community tradition."

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That tradition will be the annual fireworks spectacle that draws hundreds of thousands to the lakefront each year. The Brewers will be joined in funding the effort along with major corporate partner American Family Insurance, as well as philanthropist Ted Kellner and his T&M Partners.

Further details of the agreement will be released Saturday. TMJ4's Lance Allan first reported the news Friday.

Milwaukee County Parks officials had been in talks this week with potential partners, spokesman Ian Everett said Tuesday, and an announcement was supposedly coming mid-April.

U.S. Bank previously sponsored the show but announced before last year's show that 2018 would be its last year. In February, County Parks officials asked the public to drum up a new sponsor, as no one had come forward until then.

The 45-minute show, launched from two barges on Lake Michigan, costs about $350,000 each year, Everett said.

Bill Glauber and Sophie Carson of the Journal Sentinel contributed to this report.

JR Radcliffe can be reached at (262) 361-9141 or jradcliffe@gannett.com. Follow him on Twitter at @JRRadcliffe.