Sprint Opens a Completely Fake Store Just to Mock Verizon Sprint's marketing efforts have been hit and miss the last few years as the company has struggled to forge a real brand identity among the big four wireless carriers. But Sprint's marketing folks actually managed to do something fairly amusing recently when they opened a completely fake store next door to an existing Verizon Wireless store for just one day. Its purpose? To simply sell products for twice what they're actually worth as part of an effort to make fun of Verizon's long-standing refusal to more seriously compete on price.

Verizon has long tried to insist that its prices are justified because the company has the best network. But that claim has started to wear a little thin as the T-Mobile and Sprint networks improve. "People ask me how I came up with this genius idea and I told them, ‘If Verizon can charge customers twice as much for four lines of Unlimited, why can’t I?'" said "Uncle Danny," the fake owner of Sprint's marketing effort. "No, I was just inspired by their over-the-top pricing and the billions of dollars they’ve made. I wanted to give customers a similar experience in my store. We’ll sell anything for twice the price!" Recent data has suggested that Verizon is losing more customers to T-Mobile competition at the moment than any other major carrier. Earlier this year this added competition forced Verizon to bring back unlimited data -- something the company had spent the last several years claiming consumers didn't want. T-Mobile has subsequently been claiming that Verizon's network has slowed substantially under the load of these new offerings. You can check out a promo spot for Sprint's latest marketing effort below. »youtu.be/VMfkM3DyHhc







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Most recommended from 49 comments



camper

just visiting this planet

Premium Member

join:2010-03-21

Bethel, CT 12 recommendations camper Premium Member Justified, or Required?

... Verizon has long tried to insist that its prices are justified because the company has the best network. ...



imo, Verizon's prices are not justified, but are required in order to support the bloated corporate bureaucracy that Verizon put into place before they had any significant competition. Now Verizon is finding it difficult to be nimble enough to continue to support that bureaucracy because customers have alternative choices.

Takuro

join:2016-10-17

Chapel Hill, NC 7 recommendations Takuro Member Great Job!



They totally ripped off Tim and Eric's very, very very, specific comedic style. Still funny though. »www.youtube.com/watch?v= ··· bOpRnZ3w

C0deZer0

Oc'D To Rhythm And Police

Premium Member

join:2001-10-03

Tempe, AZ 121.4 9.8

5 recommendations C0deZer0 Premium Member In lieu of... •Upgrading their network

•Investing on fixing their infrastructure

•Paying their staff reasonably

•Paying for maintaining those worth their paychecks

•Firing the useless upper management yoking the company into the ground



They'd rather buy a fake store to mock their competitors, who perform far better than they do. SArcanine

join:2009-11-09

New York 5 recommendations SArcanine Member Not twice the price I will not believe Sprint on this until the ARPU of Sprint is half that of Verizon.