Leslie Pearson

Advertising manager

I’ve been doing promotion of our travel agency on the Internet for quite a long time. We have quite a popular website and we don’t have to complain about our client base at all. However for the last few years because of external factors the amount of sales has dropped and the promotion became a necessity. I’ve never used special promotion services before. I chose Zen-promo randomly. I tried a few services during the free evaluation period and it was one of them. For me as a professional advertising expert was cool to see an Instagram account statistics which is gathered by Zen-promo. You know when you try to save the company budget for your boss and you are asked to show the results, such reports really save time. I fell in love with analytics service at once. We made a few more posts with new tourist trails, and with help of analytics managed to measure the relevance of them. We started analysing our followers, their preferences, comments on Instagram with interest. Our managers started giving individual offers to our clients based on their preferences. For example we found out that our client mostly clicked likes under pictures from Italy and also follows some italians. We tried to offer her a good tour with a discount and of course she bought it and told the manager that she really liked this offer and will be suggesting us to her friends. It’s really cool when you can build partnership with a client on such friendly level. Right now Instagram for us is the sales pipeline and tool to get more info about clients. I already successfully implemented Insta-spy tool to our Instagram and for every conference now I bring fine-grained reports for my bosses about our clients’ interests and also about our business opponents clients’ interests. I recommend this service to all advertisers and marketing managers.