I think maybe Beretta’s latest antics have gotten under somebody’s skin. Not sure why else anybody would write a hit piece as poorly conceived as this one.

Beretta’s New Super Rifle Gun company Beretta is tone deaf when it comes to calls for restrictions on powerful guns sold in the United States. It must be the chance to make money. Beretta’s website carried an announcement that the ARX100 is “shipping now.” Beretta markets the rifle as “Italian Design — American Built.” Regardless of its origins, the gun is unusually powerful.

That first paragraph kind of gives the store away for no apparent reason. But what is this ‘unusually powerful’ gun Beretta is so tone-deafly marketing in the pursuit of evil money? It’s this… Meet the ARX100. I had to look it up, I’d never heard of it. Yeah, it’s another 5.56mm shooter, which would make it…not unusually powerful. Or unusual in any way, actually.

After a lengthy quote from a Beretta press release which mentioned ‘tactical shooters,’ the writer helpfully explains…

In common usage, “tactical shooter” is one of the descriptions of video game features.

Oh. I totally did not know that.

So what did Beretta do to deserve being slapped for manufacturing and marketing this apparently run of the mill rifle? Gee, I wonder.

H/T to XBRADTC