U.S. Cellular Latest to Offer New Unlimited* Data Plan

US. Cellular is the latest to jump into the unlimited data business. A company announcement says the carrier is now offering a single line with unlimited voice, text and data for $60 per month. From there, a second line can be added for $55, a third for $45, and a fourth (and every line thereafter) for an additional $40 more per month. Unlike other unlimited plans however, once users reach 22 GB they'll be slowed down to 2G speeds (around 128 kbps) for the remainder of their billing cycle. Users need to enroll in autopay to get the unlimited option.

Like other unlimited data options, it's worth noting that video is automatically throttled for all unlimited plan users to around 480p (or 1.5 Mbps).

The company will continue to offer data plans with 2 GB and 6 GB monthly data allotments for those uninterested in the all-you-can-eat option.

As part of the launch US Cellular also says it's launching something called "Total Plans with No Hidden Fees" which -- following T-Mobile's lead -- means the company isn't charging activation fees, monthly device connection charges, phone upgrade fees or data overage fees.

"We want to be forthright with customers by knocking out hidden fees once and for all and showing wireless users exactly what they are paying for," says the company of the offer. "Our new plans allow families and small businesses to customize their plans for each individual's needs, from 2GB of data to unlimited, all with simplified pricing and discounts."

As is becoming common in the industry (for good or ill), those looking to get better video quality streaming on U.S. Cellular will need to pay to upgrade to the company's "Unlimited Plus" tier, a $20 premium over the company's standard unlimited plan.