When you’re a public figure with hair issues, it can be a tough spot. LeBron James came under heavy scrutiny and mockery when he changed his hair for his role in Trainwreck, and over in England, Manchester United star Wayne Rooney was roundly mocked, first for his baldness and later for his hair plugs. But nothing compares to what happened when Carlos Boozer showed up with this on his head at a game:

4 years ago today….an important day in Twitter history. pic.twitter.com/lm2RbA3ZCA — Patrick Claybon (@PatrickClaybon) February 12, 2016

It was as spectacularly misguided a style choice as any we’ve seen this century, and it wasn’t even well done! It faded, presumably because Boozer was sweating it off, as the game went by. Legendary. It may seem like forever ago, but Twitter was around even then to roast Boozer mercilessly for it:

Carlos Boozer brushes his hair with Armor All and lines up with a Sharpie — El Negro Magnifico (@Thera_P) February 12, 2012

People are talking about Carlos Boozer's hair like Deron Williams hasn't been in the league for 7 years. — Eric (@MrRozayCanseco) February 12, 2012

Well, both are made of plastic. “@TheRealDMArtest: Carlos Boozer hair look shiny like the Lego characters.” — David Lovekamp (@D_Love) February 12, 2012

Even Carlos’ teammate Nate Robinson vandalized a bobblehead to commemorate the occasion.

Amazingly, Carlos had enough of a sense of humor — something not often found in a man who’s trying to work through balding issues — that he went on Highly Questionable back in October and explained himself:

Boozer said his buddy introduced him to a new hair product meant to inconspicuously conceal his bald spots. Four years later, we couldn’t be happier that he was dead wrong.