As you've easily deduced, the Pro is the more powerful of the Desire 10 twins. That's mostly thanks to the octacore MediaTek Helio P10 chip inside, assisted by either 3GB or 4GB of RAM. The 3GB model comes with 32GB of storage, versus 64GB on the 4GB edition. That should be plenty of power to render things on the 5.5-inch, 1080p IPS LCD screen and keep everything moving at a respectable clip. It's always a little tricky to get a sense of what a phone is capable of prelaunch, but poking around in the lightly skinned build of Android 6.0 Marshmallow felt more than adequately snappy. Anyway, just above that screen is a 13-megapixel camera (with a software-powered wide-angle selfie trick to boot), while a 20-megapixel camera sits on the opposite side. Below that you'll find a rear-mounted fingerprint sensor -- a nice touch that you don't often see in midrange devices.

All of that (plus a 3,000mAh battery) is packed into a handsome frame, with a matte body that's criss-crossed with gold-colored antenna bands. This is all a far cry from the youthful Desire 530; the Desire 10 Pro isn't as exuberant as it is elegant. The tight tolerances and sturdy feel definitely give the 10 Pro a more premium air, and HTC's color choices don't hurt either. (The phone will be available in black, white, navy blue and a light blue the company's calling "Valentine Lux.")

You'd be forgiven for thinking the Desire 10 Lifestyle is a barely different variant. After all, the Lifestyle looks basically identical to its pricier sibling despite its more modest spec sheet. There are some tell-tale signs, though, like the lack of a fingerprint sensor and a smaller flash setup under its main 13-megapixel camera. Once the Desire 10 Lifestyle is on, the phone's lower-end ambitions are confirmed by the 5.5-inch, 720p Super LCD screen. It's still decently bright and vivid, if not the crispest out there. The rest of the differences are under the hood: There's a slightly pokier Qualcomm Snapdragon 400 chipset clocked at 1.6GHz, either 2GB or 3GB of RAM, 2700mAh of battery power, and 32GB or 64GB of storage.

There is one other big deviation from the Pro, however: The Desire 10 Lifestyle packs support for 24-bit high-res audio like the flagship 10. Sure, you'll lose out on a crisper screen and biometric unlocking, but the lure of improved audio is still pretty tantalizing. That's also the sort of feature that rarely pops up in lower-end smartphones, so here's hoping that trend keeps up for a while. And beyond that, HTC's build quality impresses even when it comes to less expensive hardware (think around £249 in the UK). From a distance, there aren't any discernible, physical differences between the Pro and the Lifestyle.

As usual, HTC is leaving most of the pricing and availability details up to the carriers and retailers themselves, but if you're in the US, you can just put your wallet away. It'll be a least a little while before either version of the Desire 10 winds up around these parts, and probably longer still if the Desires turn out to be hits and supplies get constrained. After a short time spent with HTC's new devices, it was clear to me that the bar representing "good enough" smartphone performance has gotten pretty high. Then again, even the "best" phones aren't guaranteed successes: The 10 was the best device HTC had built in years, and even its quality and performance couldn't drive huge demand for it.