888 Brand Ambassador Luis Suárez has made his mark on the football World Cup—and on Italian player Giorgio Chiellini.

It was first hinted by poker journalist Barry Carter that the non-native English speaking Suárez may have been confused by the actual name of his online poker sponsor (888poker) when he attempted to feast on the Italian defense in the World Cup match between Italy and Uruguay on Tuesday.

Ate Ate Ate RT @Poker_Hack: 888 must be absolutely delighted. Suarez trending on twitter. Everyone talking about him. Hang on a minute…— Barry Carter (@Barry_Carter) June 24, 2014

Read More: 888poker Confuses America, Signs A “Football” Star

This is not the first time Uruguayan Suárez has succumbed to his inner vampire, as William Hill reminded the twitterverse.

Dont worry Luis. Copy, paste and just change the names on this and itll be fine http://t.co/yL2IkgSQ9V— William Hill Betting (@WillHillBet) June 24, 2014

Uruguay went on to win the match 1-0 continuing Suárez’ record of never having lost a match after biting someone.

Calls for 888poker to sack their ambassador followed swiftly.

@888poker If you guys have any decency you will drop @luis16suarez from any and all past and current campaigns. racist and thug #BanSuarez— Graham Banzer (@grez868) June 24, 2014

888sport refused to ignore the issue and set their Twitter followers a question.

With Suarezs first ban being 7 matches and his second was 10, how many matches should he be banned for?— 888sport (@888sport) June 24, 2014

Daleroxxu was the first online poker Team Pro to be dropped as the result of World Cup fever, Dale won’t be pleased if Suárez isn’t the second.