Making the menu of a fast food chain more vegan-friendly may seem trivial at first glance, but major corporations have powerful influence over people and society by establishing norms. It is a certainty that consuming animals and animal products is not only unsustainable and devastating to our planet, but also detrimental to human health, as well as cruel to animals in all respects. Fast food restaurants have the power to make veganism more common, thereby benefiting animals, people and the environment.

In order to eat at Taco Bell, vegan customers have been taken advantage of by paying for ingredients that were never received. According to the company's website for example, to make a Crunchwrap Supreme vegan, add black beans and remove beef, sour cream and cheese. This will cost the same as an unmodified Crunchwrap Supreme despite receiving 2 less ingredients, meaning the restaurant benefits by saving product, thus increasing profit.

The unofficial vegan Crunchwrap Supreme is 1 of 7 vegan menu items for which Taco Bell overcharges. So why not just call it a Vegan Crunchwrap Supreme and discount the price?

To show their customers appreciation of the profits they've provided the fast food chain, we propose that Taco Bell add more appropriately priced vegan options to the menu. Although the company has already taken steps to attract vegan customers, their menu only offers 2 items that do not need modifying in order to be considered vegan - the rest require the removal of ingredients. What's more, these numerous customizations not only increase the likelihood of error, but can also negatively impact employee attitudes toward the customer. This can leave the customer feeling guilty and uncomfortable for ordering vegan at Taco Bell.

We suggest creating a separate vegan menu, possibly beginning with the 9 existing options, and adjusting accordingly the prices of the 7 items which involve modifications. Taco Bell could even offer meat alternatives such as Soyrizo, soy curls, tofu, tempeh, and other plant-based protein, as well as vegan cheese. The vegan population is steadily growing, and we are confident that restaurants will gain more customers and increase sales if they offer more 100% plant-based menu items.