Movie franchisee Transformers is one of the longest running, since the first movie of the series (the animation movie Transformers: the Animated Movie) debuted in 1986, just two years after the debut of the cartoon produced by Japanese Toei Animation and Tokyo Movie ShinSha and the American Sunbow.

China loves Transformers

Over the years the Transformers (whose fifth movie, The Last Knight, will be released in Italian theatres on June, 22 and in American theatres on June, 23, while two further movies are scheduled in 2018 and in 2019) grossed over 3,7 billion dollars at box office all over the world, developing a fans’ community particularly strong in China.

It is therefore not by chance if DMG entertainment and Hasbro decided to launch now amusement centers dedicated to the Transformers, able to offer an “highly-immersive, interactive” digital simulation experiences based on the Transformers’ universe both in virtual reality (VR) both in augmented reality (AR).

The first of these centers (the sector of virtual amusement parks seems to have great potentialities in China for some years) should open in Shanghai later this summer, then the centers will expand to other China cities regularly over the next five years.

Virtual reality centers and live shows

The Transformers used for digital simulations will have the shape of the “Generation One”, still the most loved by fans of the whole world, but with a photorealistic rendering so to increase the digital experience immersivity. As reports a press release you will fight the evil Decepticons on Cybertron alongside Optimus Prime or have a driving experience with Bumblebee.

In the same time DMG, together S2BN, is also working on a live show, Transformers Live, a cross between an action-adventure spectacle, a theme park attraction and a theatrical show, featuring shape-shifting robots, aerial stunts and large-scale special effects. A custom-built theater seating 4,000 will host the live show, so the experience promises to be really “mythical”.

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