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A new baby-clothing rental business launching in Metro Vancouver is being billed as a zero-waste solution to dressing fast-growing babies and toddlers.

Vancouver startup Tradle will offer 10- or 20-item bundles of new or gently used clothes for newborns to two-year-olds.

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Parents can subscribe to the service for $90 a month, then use the clothes as usual, returning them once their child has outgrown them, at which point they will be rented out to another family. The company allows for unlimited exchanges to accommodate growth spurts or changing seasons.

“There’s zero pressure,” said Blyth Gill, one of Tradle’s co-founders. “Some kids grow like weeds, some take a little longer. There’s no one-size-fits-all, so we want to be accommodating to the children’s needs and the parents’ needs as well. Parents have enough things to worry about. We want to bring peace of mind.”

Gill was inspired by a similar subscription service in Denmark founded in 2014 by Vigga Svensson. Gill believes Vancouver is ready for such a business.