Photo by Ebru Yildiz

Kanye West is a visually astute musician with a very vocal interest in art, design, fashion, and architecture. Now, as Dezeen reports, Kanye has pegged Peter Saville to design his visual identity (logo). Saville is the legendary graphic designer behind Factory Records and, most notably, Joy Division and New Order.

At the Global Design Forum in London, Saville described the collaboration as open-ended and "casual" rather than being an outright commission. "We're looking at ways of writing 'Kanye West,'" he said. "What does 'Kanye' and 'Kanye West' look like written down?"

Kanye talked with Saville about Cassandre's 1961 logo for Yves Saint Laurent. "He said to me: 'You're Cassandre'," Saville said. "He wants a YSL".

Watch Kanye perform "Bound 2" on "Fallon" with Charlie Wilson: