Hi folks, it’s been some start to the new year for the cryptocurrency market. Maybe no earth-shattering news, but the market is picking up and several projects have made some interesting announcements that should make 2020 interesting.

The Brave project and the Basic Attention Token (BAT) is among those projects. The project has been on a roll since early last year, having released many features and hit many milestones. Today, we see another feather added to Brave’s cap, with users now being able to earn BAT without clicking on ads.

The Brave team announced via blog post on January 15 that users would be able to earn BAT by simply viewing images in the Brave browser - without even clicking on the ads.

Under the title “sponsored images”, this feature is a new addition to the advertising platform which will feature sponsored images on the new tab page of the browser. It brings an extra source of revenue for users and supports the BAT ecosystem.

The team states that the idea came about after one user suggested that the team use more SpaceX photos, which operates under the Creative Commons license. The team obliged, but users naturally followed this up with the question: was Brave being paid to display SpaceX images?

The answer was no, but it put the idea in the team’s head: this could be another source of revenue for the platform.

In this new option, new images will be rotated. Select advertisers will have their chosen images displayed on a rotational basis on the new tab page. Images will be private, so users won’t have to worry about their data being used or stored in any way. Every fourth image on a new tab will be a sponsored image.

Brave Giving Users Options and Choices

If there’s one thing Brave succeeds at, it’s putting users first. Users can always opt in or out of the Brave Rewards program, and sponsored images themselves can be shut off if the user wishes it.

This is a quick and easy way for users to earn BAT and is extra incentive to turn Brave Rewards on. Indirectly, the team expects this to assist content creators, who will see some of the revenue come their way as users generate more BAT and tip their favourite creators.

The project has been doing phenomenally in 2019, having hit 350,000 verified publishers and tripled its monthly active users in 2019, besides releasing plans for a distributed VPN called VPN0.