THE HAAS F1 team will beat giants Red Bull this season - according to the boss of the team's new title sponsors, Rich Energy.

British entrepreneur William Storey made the confident boast as his energy drink company unveil their partnership with Haas, who will launch their 2019 F1 car today.

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We're proud to present the #RichEnergy #HaasF1 VF-19 livery unveil. All change in the looks department for the new #F1 season!



😍😍😍 pic.twitter.com/uQNDm1hiXQ — Haas F1 Team (@HaasF1Team) February 7, 2019

3 Haas have the ability to beat Red Bull this season, claims the team sponsor Credit: EPA

Storey, who failed in an attempt to buy Force India last year, says his drinks brand is the real deal and backed by wealthy investors, including West Ham co-owner David Sullivan.

He said: "We are confident we will beat Red Bull in many races this year. That is holy grail marketing but sometimes you get a bit of serendipity and right timing.

"Red Bull have spent £250billion in F1 and last year across Toro Rosso and Red Bull, there or there abouts, £400million.

"Ultimately, we are going to have a better-looking car.

3 Haas are now being sponsored by energy drink brand, Rich Energy Credit: Getty

"I think a cooler team and I think if we do beat them on track, which I think we have a great chance of doing, then that will be a brilliant achievement for us.

"I am the sort of person who deals with entrepreneurs, not spread-sheet Jonnies.

"We have raised private capital from three of four very big entrepreneurs and these are independently wealthy private businessmen who have put money into the business.

"David Sullivan is a shareholder in the business. He is somebody who does not get the credit he deserves because when you think he started with absolutely nothing.

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"He is a brilliant person. We have convinced serious players to back us."

Storey says his company is based in the UK but produced in Austria and remains coy on the drink's origin.

He added: "The opportunity came up and I met this beverage scientist who had created this drink and it was like 'hallelujah', and I bought the liquid off him.

"I bought the liquid, the formula and everything and I started everything from scratch.

"He was a beverage scientist who wants to remain low-key but I basically bought everything off him.

"He is a very shy guy. He is a scientist, not a businessman and had no marketing ability and dare I say it, no money but he was a great guy.

"We took the drink and developed it a further with some UK guys."

Storey was left frustrated by his failed attempts to buy Force India when they were placed into administration.

3 Haas finished fifth in the standings last year, over 300 points behind Red Bull Credit: Getty

But he says he was approached by a number of teams, including Williams, who were turned down in favour of the Haas title sponsorship deal.

He said: "We were in Austin and trying to conclude the very best deal we could.

"We went through the performance matrix of what was the best deal but once we concluded, we realised one deal was better than the rest so I informed Williams as soon as I knew.

"I felt sorry for Williams in the end and I do felt that as a business, they were living off past glories and didn't run a very good business.

"We think Haas are the most efficiently-run team on the grid. They are good, professional people.

"They are a new team and we are a new business and focus on the main things which are beneficial to the team.

"The financial terms were much better, so we got much more bang for our buck.

"And because they are a new team we can have more say in the marketing side and is a good platform for us."