Most importantly for the social network, beyond selling out the masks at Kohls, she's kept its live streaming feature in the news cycle for days. She's made appearances on The Late Late Show with James Corden and Good Morning America, and even if a viewer didn't stick around to watch the whole video on Facebook, they've probably heard about the feature by now. Twitter's Periscope live streaming and even YouTube Live have been around longer, but Facebook's massive audience -- and algorithmically driven feed -- may give it an edge in being able to promote its platform.





