Every once in a while social media platforms offer a vital insight into their audiences, and recently we learned of a popular thread on Reddit where the community discussed the brands they were most loyal to.

Here at entSight we’re always keen to learn more about brand loyalty and also happen to have:

a) A tool for analysing Reddit post data known as Brandwatch - and extensive experience of working with this kind of data

b) A large database of brands in the form of our proprietary ‘Constellation’ tool to analyse with

c) Some insightful Reddit audience data from GlobalWebIndex to check our results against

For those not too familiar with Reddit, it is a hugely popular online community and is among the most visited websites in the world. Data from GlobalWebIndex indicates that the demographic makeup of Reddits user base are: