NEW DELHI: The Dadri lynching overshadowed the government’s publicity efforts, soon after Prime Minister Narendra Modi ’s second visit to the US generated enormous positive response, according to reports prepared by a media monitoring cell at the information and broadcasting ministry.Some 28,163 posts on the Internet — the highest in two months — discussed the September 28 killing. Of these, 75 per cent supported UP chief minister’s efforts to reach out to the victim’s family and 25 per cent were "hugely critical" of the Modi government, according to the Electronic Media Monitoring Centre’s reports seen by ET.The cell monitors more than 400 news channels and websites on a minute by minute basis.In a section titled major implication, a report filed on October 4 said: "The political involvement in the issue has strengthened the rumours, which are calling this a communal attack." In its sentiment analysis section, the report said: "People are responding negatively with huge negative conversations related to the lynching and statements made by BJP politicians."Modi’s first public statement in response to the Dadri lynching, calling for peace on October 8, attracted 4,541 responses, with 4 per cent calling it "too late, inappropriate and a political stunt for Bihar elections". The sentiment analysis, prepared on October 9, however, said 96 per cent people responded positively, stating that the "PM has given a fitting reply to those who were trying to use the issue for political gains".These reports, almost 30 a day, are sent to the PMO and important ministries. Officials at the media cell refused to talk to ET on the reports.The reports show the PM’s publicity was at a peak last month after his US visit, which received significantly positive media response. His address to the Indian community in San Jose, California, interactions with top CEOs and meetings with US President Barack Obama and Google CEO Sunder Pichai saw more than 9,000 posts each, with the sentiment analysis categorising at least 95 per cent of the responses as positive. The comment section of the report said: "There are no negative responses to the PM’s trip."A news item on Modi becoming the second most followed leader on Twitter generated 973 posts, while another on him debuting on Bloomberg Markets’ most influential list attracted 1,379 posts.