LOS ANGELES (CBSLA.com) — Mayor Eric Garcetti signed a pledged Monday saying he will work to protect the rights of transgender people as a member of a coalition promoting awareness about transgender issues and challenges across the state.

“Our tax dollars won’t fund intolerance here,” he said at a rally outside Los Angeles City Hall to launch the Transform California campaign to oppose discriminatory practices against transgender people.

The Transform California coalition — founded by the Equality California and the Transgender Law Center — will hold rallies around the state that include participation by civil rights groups, members of the business community and elected officials.

Other local leaders who have signed up to the pledge include Gary Toebben, president of the Los Angeles Area Chamber of Commerce, and state Senate President pro Tempore Kevin de Leon, D-Los Angeles, who was not at today’s event.

The coalition was formed in response to violence faced by transgender people around the state, and comes as a law was adopted in North Carolina that includes restrictions against people using bathrooms with gender labels differing with what was designated on their birth certificates.

“I am so excited that we are going to be a city that not only rolls back the hatred in other places, but to make sure that nobody lives with the threat of harassment, or intimidation or assault,” Garcetti said.

Garcetti recently supported a City Council ban on non-essential travel to the states of North Carolina and Mississippi until laws in those states discriminating against gay and transgender people are repealed.

He said today that other steps are being taken in Los Angeles, including with “our bathrooms in our Rec and Parks facilities — our single bathrooms will now move forward and say ‘gender neutral’ because there shouldn’t have to be a segregation of options based on your identity.”

Garcetti and other speakers pointed to recent violence against transgender people, including an incident in which a transgender teenager was allegedly run over by the driver of a car in Monterey Park, and the fatal shooting of a transgender woman, Quartney Yochum, in Skid Row last month.

He added that in addition to transgender people being the target of violence, “there is something wrong with society” when there are statistics showing more than 75 percent of transgender people contemplate suicide.

“Nobody should hate themselves, nobody should consider taking their own lives, and today we will save lives we will never be able to count just by speaking up and standing up together,” he said.

One of the speakers at today’s rally was Pasadena Jewish Temple and Center Rabbi Becky Silverstein, considered one of the first rabbis in the Jewish religion’s Conservative movement who has identified as transgender.

He said it was important for people not to have to choose between their faith and their gender or sexual identity.

People who are gay or identify as transgender in the faith community often face “pain and alienation and separation, fear and shame,” Silverstein said.

But he noted that “at the core of most, if not all faith traditions, there are a set of common values that drive how we interact with each other,” including maxims such as “respect for God’s creations … love your fellow as you love yourself … the idea that we are all created in the image of the divine.”

“As a rabbi, I have made the decision to be out and proud about my transgender identity,” Silverstein said. “I have made the decision to be a role model, and to use my story, my body, my life as a tool for greater understanding, education and action.”

Other transgender leaders at today’s rally — which featured written signs in Spanish and Chinese — include amateur boxer Pat Manuel, actress and activist Maria Roman, youth activist Shear Avory and Transgender Law Center Executive Director Kris Hayashi.

(©2016 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. Wire services contributed to this report.)