8th December, 2015 by Amy Hopkins

The Tomatin Distillery Company has rebranded its core range of single malt Scotch whiskies at the same time as launching a new marketing campaign, called Tomatin Life.

Available to purchase from March 2016, Tomatin’s new bottle designs for its Legacy, 12 Year Old, Cask Strength, 14 Year Old, 18 Year Old, 1988 Vintage and 36 Year Old have been created by Pocket Rocket Creative.

“These are incredibly exciting and important times for the Tomatin brand” says Jennifer Masson, marketing manager for Tomatin Distillery Company.

“Over the past few years we have invested a lot of time in rediscovering our distillery, our people and our values. We now have a far stronger voice and sense of identity and our rebranded packaging is the final piece of this puzzle in place.”

Said to demonstrate the “softer side” of the Highlands, the packaging uses “earthier” colours and a “refined” version of Tomatin’s current logo to create a “contemporary” identity.

The bottles and their cartons also feature abstract images of the Monadhliath Mountains that surround the distillery.

In conjunction with the rebrand, Tomatin has launched the Tomatin Life marketing campaign, described as a “celebration” of the company’s people, place and whisky.

In September this year, the company launched a “rare” 35-year-old bottling of its the Antiquary Scotch whisky brand.