The readership estimates below are ‘average issue readership’ (AIR) over a 12 month period, and represent the number, or %, of Australians who read or look into an average issue of the particular publication.

This provides an estimate of the ‘reach’ an advertiser can expect to achieve with advertising placed in the publication.

These print readership estimates do not include the additional Australians who read the publications in their digital form online, via web, mobile or app.

The total reach – ‘cross-platform’ reach is greater than the ‘average issue reach’ of a publication as it includes additional readers and cover a 4 week period, rather than an average issue.

M-F M-F Sat Sat Sun Sun

June 2019 June 2020 June 2019 June 2020 June 2019 June 2020 Newspapers R'ship ('000s) R'ship ('000s) R'ship ('000s) R'ship ('000s) R'ship ('000s) R'ship ('000s) National The Australian 296 319 593 563 - - Aust. Financial Review 189 176 115 106 - - The Saturday Paper - - 128 152 - - NSW Daily Telegraph 503 385 444 361 - - Sydney Morning Herald 373 355 503 462 - - Sunday Telegraph - - - - 714 613 The Sun-Herald - - - - 430 379 Newcastle Herald 56 46 77 44 - - Illawarra Mercury 28 29 32 27 - - Canberra Times 39 51 50 57 31 41 VIC Herald Sun 593 561 587 546 - - The Age 385 367 468 428 - - Sunday Herald Sun - - - - 611 559 The Sunday Age - - - - 370 388 Geelong Advertiser 36 35 39 34 - - QLD Courier-Mail 319 221 388 299 - - The Sunday Mail - - - - 559 462 Cairns Post 31 36 41 36 - - Gold Coast Bulletin 55 39 55 36 - - Townsville Bulletin 41 43 41 35 - - SA Adelaide Advertiser 244 210 317 276 - - Sunday Mail - - - - 347 309 WA West Australian 338 297 - - - - Weekend West - - 429 382 - - Sunday Times - - - - 326 298 Tasmania The Mercury 50 47 59 61 - - The Examiner 28 34 32 27 - - The Advocate 20 19 18 21 - - Sunday Tasmanian (Tas) - - - - 56 48 Sunday Examiner - - - - 26 21 Northern Territory Northern Territory News 26 15 27 18 - - Sunday Territorian - - - - 26 14





Print Newspaper Summary - June 2020

Weekend Newspaper Readership down from a year ago pre COVID-19 pandemic

Australia’s best read weekend newspaper is again Sydney’s Sunday Telegraph with an average issue print readership of 613,000 – but down 14.1 per cent over the past year – ahead of The Weekend Australian which has a print readership of 563,000, down 5.1 per cent on a year ago, and the newspaper to suffer the smallest fall of any of the top weekend newspapers.

Southern stablemate the Herald Sun fills the next two spots with the Sunday Herald Sun read by 559,000, down 8.5 per cent, and the Saturday Herald Sun the fourth most widely read with a readership of 546,000, down 7 per cent.

Other major titles to decline included the Saturday Sydney Morning Herald down 8.2 per cent to a readership of 462,000, The Sunday Mail in Queensland down 17.4 per cent to 462,000 and Melbourne’s Saturday Age down 8.5 per cent to 428,000 readers.



Top Weekend Newspapers – Ranked by Print Readership*

Publication June 2019 June 2020 % Change ‘000s ‘000s % Sunday Telegraph 714 613 -14.1% The Weekend Australian 593 563 -5.1% Sunday Herald Sun 611 559 -8.5% Saturday Herald Sun 587 546 -7.0% Saturday SMH 503 462 -8.2% The Sunday Mail 559 462 -17.4% Saturday Age 468 428 -8.5%

*Print readership is average issue readership.





The Canberra Times and Townsville Bulletin increase their print readership in a time of COVID-19

Clearly the best performing regional newspaper over the past year has been the leading paper in our nation's capital The Canberra Times which increased its weekday print readership by 30.8 per cent to 51,000 during the COVID-19 pandemic and is now Australia's most widely read regional newspaper.

Also performing well was the Townsville Bulletin which increased its readership by 4.9 per cent to 43,000 and is now Australia's fourth most widely read regional newspaper.

The second most widely read regional newspaper is its southern counterpart The Hobart Mercury with a readership of 47,000 (down 6 per cent) just ahead of the Newcastle Herald also on 46,000 (down 17.9 per cent).

Two regional Queensland papers fill out the top six positions with the Gold Coast Bulletin in fifth position with a readership of 39,000 (down 29.1 per cent) and Cairns Post in sixth position with a readership of 36,000 (down 16.1 per cent).

Top Monday – Friday Regional Newspapers – Ranked by Print Readership*

Publication June 2019 June 2020 % Change ‘000s ‘000s % Canberra Times 39 51 30.8% The (Hobart) Mercury 50 47 -6.0% Newcastle Herald 56 46 -17.9% Townsville Bulletin 41 43 -4.9% Gold Coast Bulletin 55 39 -29.1% Cairns Post 31 36 -16.1% Geelong Advertiser 36 35 -2.8% The (Launceston) Examiner 28 34 21.4%

*Print readership is average issue readership.