A new Pizza Hut ad makes fun of selfie sticks to promote its rectangular “Big Flavor Dipper” pizza, which, designed for dipping, is nearly two feet long, thus “so big that it doesn’t even fit in a traditional selfie,” the chain says in a statement.

As solemn music plays in the background, a narrator questions the point of selfies and the narcissists who wield selfie sticks: “When can we say enough is enough? … After all what would we do without your daily outfit updates complete with duck face lips taken in your bathroom mirror … Please selfie responsibly.”

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Write to Olivia B. Waxman at olivia.waxman@time.com.