the hasselblad ‘H4D-40’ medium format camera in limited ‘ferrari edition’ image © jonathan beer

the ‘H4D-40 ferrari edition‘ by swedish cameramakers hasselblad is a limited-production camera bearing the new ferrari ‘rosso fuoco’ colour and cavallino rampante icon. the 40-megapixel camera is sold in a sealed glass-topped box also marked with the ferrari logo. first announced in 2010, the camera has just been released for purchase.

with a 3-inch colour display screen and top camera grip LCD for shooting information, special features of the camera itself include an electronic level (in both viewfinder and LCD display) for alignment; and hasselblad’s ‘digital lens correction”, ‘natural colour solution’, and ultra-focus’ optimization systems. users can shoot with a custom hasselblad raw file format (openable in apple and adobe imaging interfaces): 3F RAW (.3FR) for lossless image compression at 33%.

the ‘H4D’ shoots between ISO 100 and 1600, with a shutter speed range from 1/800 of a second to 256 seconds (4 minutes, 16 seconds).

‘global image locator’ tags all outdoor images with GP coordinates, time, and altitude, and can be synced directly with google earth.

head-on view image © pocket-lint

the camera is compatible with all 5H system lens, including extension tubes, and the HTS tilt/shift adapter frame. the kit lens is a fixed 80mm.

499 numbered cameras are to be produced, at the price of 21, 499 euro each (about 28,100 USD).

3/4 top-side view image © jonathan beer

detail image © jonathan beer

special box for the ‘H4D-40 ferrari edition’ image © jonathan beer