Liberdy offers users the chance to earn LIB Coin, the cryptocurrency powering the network, by selling their data to advertisers and to use the token to buy products from brands using the platform. They will also be able to receive cash-back in the form of tokens when they make purchases from Liberdy advertisers. The advertiser pays in LIB Coin to buy consent- based data segments and earns the tokens from goods sold in rebate campaigns.

By exploiting the full potential of both blockchain technology and General Data Protection Regulation (GDPR) Liberdy is a complete game changer. The GDPR is new a EU bill set to take effect in May of this year, which will give citizens control over their personal data and impose strict rules relating to the ownership and availability of user information. According to the new bill, users have ownership rights to their data, they must consent to its use and those online companies hosting and processing our information must make an electronic copy available, free of charge.

The online advertising industry is worth billions in annual turnover and it is growing in value year on year, with anticipated revenues for 2018 reaching $266 billion USD. Big data is big business, and information is the main ingredient in any successful marketing operation. Google and Facebook dominant the advertising market and they control most of our data. Up to now, to receive access to this critical asset other media companies have had to turn to the digital giants, submitting to their terms.

In order to obtain more data, advertisers turn to DMPs, which rely on cookies to monitor user-behavior from a single device, without an awareness of the user’s cross-device activity, or they use outdated information from dubious sources. Consequently, the data that has been available on existing DMPs has been highly unreliable. In fact, a survey conducted by Deloitte, found that a mere 29% of users found their data to be at least 50% accurate! Yet, up to now, advertisers have had no alternative to Google and Facebook, which have the lion’s share of first hand data.