Mick Jagger can’t get no satisfaction, but apparently a lot of 14-year-old boys can. So too, fortunately, can Apple, Amazon, QVC, and NewEgg clients.

While Amazon took top honors in customer experience firm ForeSee’s latest mobile shopping satisfaction index and Apple came in second, the big surprise was Victoria’s Secret. The hot lingerie retailer took a top-five position for the first time. (See the full list of the top 25, below.)

So is lingerie shopping on-the-go the new new thing, I asked ForeSee chief executive Larry Freed?

“Either that or there’s a lot of 14-year-old boys on mobile devices,” he joked. “Actually, though, we see a lot of people in-store taking pictures and sending them to a friend for an opinion, or checking size and color availability.”

Amazon also leads in online retail satisfaction, and perennially does well. Apple put in a strong showing after sliding in last quarter’s online retail numbers, and home shopping giant QVC, electronics retailer NewEgg, and — of course — Victoria’s Secret rounded out the top five.

The secret of Amazon’s success, it turns out, is fairly simple.

“Both in the web and mobile they do a great job of being focused on the customer,” Freed says. “They offer great selection with competitive — not the best, but competitive — prices.”

There’s a lesson in that for other m-commerce retailers. While overall customer satisfaction with mobile stores is getting better, retailers who want to improve their stores need to focus on four key areas: price, merchandise, functionality, and content. Price needs to be reasonable, sure, but scope of merchandise available is also an opportunity to delight customers, as too many retailers present too few of their product selection on their mobile sites. Functionality and features of your mobile store also matter (more is better, as long as usability is maintained), and accessibility to content about the products is also critically important.

[Editor’s Note: Mobile commerce, and how to be more successful at it, is one of the themes of our upcoming Mobile Summit in Sausalio. Find out more here.]

And your mobile site needs to work with and be integrated into all your other channels.

“A lot of times customers are starting on the web,” Freed says. “But sometimes it’s the store. It’s worth remembering that today’s consumer is not only multi-channel but also multi-device … moving from a work computer to a home PC to a mobile phone to a tablet … and consumers expect that to be seamless.”

That’s a tough job for retailers, particularly for non-logged-in users. But as fast as mobile commerce is growing — and it does have significant amounts of growing to do — the expectations are rising even quicker, Freed says.

And what about every bricks-and-mortar retail’s favorite bugaboo, showrooming?

“It’s a glass half full, glass half empty syndrome,” says Freed. “Consumers are using a phone to get more information more often while in a store. But the challenge is to embrace showrooming … to offer a great experience in-store and a great experience on mobile so that they can negate the risk and maybe even turn showrooming into a positive.”

The top mobile retailers by customer experience, according to ForeSee:

Mobile Experience Satisfaction Aggregate for Top 25 Mobile Retailers 78 Amazon.com 85 Apple 83 QVC 83 NewEgg 80 Victoria’s Secret 80 Barnes & Noble 79 Footlocker 79 HSN 79 Costco 78 Hewlett Packard 78 Kohl’s 78 SportsmansGuide.com 78 Best Buy 77 Buy.com 77 J.C. Penney 77 Macy’s 77 One King’s Lane 77 Staples 77 Target 77 Walmart 75 Gilt.com 74 Overstock 74 RueLaLa 74 Sears 74 Shop NBC 73

photo credit: Ed Yourdon via photopin cc