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Move over John Lewis, an independent Welsh shop might just have made the best Christmas advert of 2019 - and it cost less than £100 to make.

The ad was put together by family-run Hafod Hardware, in Rhayader , Powys - and has been met with rave reviews since it appeared online.

Shot over the course of one day, the two minute masterpiece centres around budding shop owner two-year-old Arthur and it will melt even the hardest of hearts.

(Image: @HafodHardware) (Image: @HafodHardware)

With the help of cameo appearances from parents and grandparents, we see him busy sweeping, wrapping presents and keeping shop to make his customers happy - with a special twist at the end.

Tom Lewis Jones, proud dad and owner of Hafod Hardware, said: "Arthur comes to the shop most days to see me. The stuff you see him doing in the video isn't out of the ordinary.

"He was so good. They say never work with animals or children but he was a joy - I'm bursting with pride."

(Image: @hafordhardware)

Opened back in 1895, Hafod Hardware has been passed down the generations. Today, it is run by 30-year-old Tom, along with help of wife Laura, Arthur and Arthur's grandparents.

Tom, who grew up in Rhayader, said: "It definitely resonates because it's actually family run. People always compare our videos to the likes of John Lewis and we try to get the same message across as the mutli-million pound adverts do.

"The first year it cost us £7 and last year it didn't cost anything since I did it all myself.

"The only thing we spent money on this year was getting permission to use the song in the video, which cost us £100.

"I knew I really wanted this song as it's perfect. I got in touch with the singer and she said as it happens she was in the studio so we just needed to pay for the sound engineer."

This year Tom was able to rely on the help of his best friend and film maker Josh Holdaway to put the advert together.

Now both parents themselves, the pair went to school and university together, and were best man at each other's weddings.

(Image: @hafordhardware)

Tom said: "I saw down with Josh and we spoke about what we could do at short notice with the resources we had.

"We shot it all in one day. Josh came to my house first in the morning and we did about an hour and a half there.

"Then we spent three hours in the shop just messing around with Arthur. We shot it on Saturday so it's very fresh.

"We work really well together. I know what he's thinking and he knows what I'm thinking."

So far the video has been seen more than 26,000 times since it was published on Monday morning.

As well as attracting hundreds of comments, and nearly a thousands shares on Facebook, it has also created quite a reaction within the town itself.

(Image: @hafordhardware)

Tom said: "All the kids in Rhayader have watched it because they know Arthur. One mum told my wife she'd had to see it 11 times before nursery.

"People have come to the shop to see how much they love it. It's really really nice."

You can follow Hafod Hardware, and Arthur's antics, on their Facebook page .