The company is well-known for making Philips-branded TVs, and has gone a step further for its first model by integrating the ambient color-changing technology into the set too.

By using the "Philips Perfect Pixel Ultra HD engine" in combination with OLED pixels that have the ability to completely switch off, TP-Vision says the catchily named 901F delivers deeper, more accurate black levels.

Combine this with the Ambilight back-lighting effect on three sides of the TV and colors should look even more vibrant. It's also trying to side-step the achilles heel of many slim, Smart TVs by providing a 30W 6.1 sound bar that integrates into the unit.

Keeping it all ticking along nicely, hopefully, is Android for TVs, which offers up the usual Google services and apps that you'd expect from any other Android device.

While TP Vision could win a TV buzzword bingo prize for this announcement, it neglected to say when the set will be released, where it'll go on sale or how much it will cost.