Alvaro Morata has admitted the £70.6million price-tag attached to his move to Chelsea means he is already under pressure.

The striker swapped Real Madrid for the Stamford Bridge side after a summer of interest in him, with Manchester United also pursuing a deal for the 24-year-old Morata.

But it was Chelsea that met his considerable asking price, bringing him in as a potential replacement for wantaway striker Diego Costa.

Alvaro Morata has admitted he is already under pressure because of his price-tag

The Chelsea star missed a penalty in the Community Shield and has faced criticism

Morata has already had slight difficulties since arriving in England, missing a penalty in the Community Shield against Arsenal.

And he revealed that he had already noted the intense interest in him after his big money summer move.

Asked by Marca if the price-tag was weighing on him, Morata replied: 'I admit it's a very big amount, but I have the personality to play quietly and go my way.

'I have had only two pre-season games, 15 competitive minutes and a missed penalty... and they're already killing me, so I know what's ahead.

Morata believes he has the personality to deal with the pressure of his £70.6m transfer fee

'It is the price that must be paid for such a large transfer. And it's something that motivates me and makes me work harder every day. I know twice as many people are paying attention to me.'

Morata has also laid down a goal target for himself ahead of the new Premier League season.

He added: 'I want to score more than 20. It's my job. But it is not an obsession for me ahead of winning titles for the team. For example, when I was with Juventus I did not score more than 20 goals.

He also revealed that interest from Antonio Conte helped him decide to move to Chelsea

'But I won all the titles except for the Champions League. I have scored 15 or 16 goals and won titles. And other strikes have scored 35 and not won anything.'

The Spain international also revealed that Antonio Conte's interest in him meant he was convinced to join Chelsea.

'I knew Conte loved me,' he revealed. 'I had talked to him many times. In a way, I felt indebted to him because I signed for Juventus and he had to go.

'Actually, at first I did not realise I was so interested in signing, but when I found out about their interest I did not hesitate. It was my preferred move.'