Sunrise host Sam Armytage gets absolutely covered in one of her most hated things; cockroaches. Courtesy: Sunrise/Channel Seven

SEVEN’s Sunrise has this afternoon denied accusations by prominent feminist Clementine Ford they perpetuated “everyday sexism” for suggesting victims were to blame for a widespread nude photo leak.

The Adelaide Advertiser this week revealed police were investigating after hundreds of Australian women and teenagers had their nude images shared plastered on a US “revenge porn” website.

The women and some allegedly under-age girls had shared their racy photos with former partners who spitefully displayed them online.

Victims have been told “you cannot do anything to stop us.”

On air yesterday, Sunrise co-host David Koch described the hack as “just terrible” but the breakfast show’s Facebook page put up a post that pointed the finger at victims.

The post asked: “What’s it going to take for women to get the message about taking and sending nude photos?”

It was deleted after hordes of angry fans took to social media to voice their disgust.

A Change.org petition was also launched calling for an apology.

Yahoo! 7, which administers the Sunrise Facebook page, issued an apology in a statement sent to News Corp Australia.

“We apologise unreservedly to anyone offended by a post that was made on the Sunrise Facebook page regarding nude photos and online security yesterday, and in particular to the victims,” the statement read.

Whilst it was not our intention we appreciate that the wording of the post was insensitive.”

I have taken nude photos of myself and sent them to lovers. I've taken nude photos of myself when I'm bored. I've taken... Posted by Clementine Ford on Thursday, 18 June 2015

Ford, a well-known commentator and women’s advocate, was not satisfied and took to her Facebook to post a nude bathroom selfie with “Hey #Sunrise get f...ked” written on her chest.

The post was shared nearly 21,000 times within 13 hours.

“When will women learn? Learn what? That our bodies do not belong to us?” Ford asked.

“Consent is what happens when you give permission. Theft and assault is what happens when people take it from you despite you saying no.

“I expect to live in a world where sexual predators, revenge pornographers and misogynists aren’t defended on morning television shows while their victims are demonised as having made a mistake.”

Ford revealed she had — like many other women — snapped nude photos of herself for lovers or simply for fun.

“None of that means I have asked for my privacy to be violated, my photos stolen and my very self made available for public humiliation and judgment,” Ford wrote.

“Consent is everything.”

She stressed that she only shared them under the expectation “they’ll be kept private and treated as personal.”

She condemned Sunrise, labelling the show makers a “pack of intellectually bereft dickblisters” for insinuating that it was the “responsibility of victims of crime and assault to prevent it and not the responsibility of society to make such crimes intolerable and unacceptable.”

Social media users quickly banded around Ford in support of her nude post.

@clementine_ford @Qldaah @sunriseon7 So glad you are out there fighting this shit Clementine, on behalf of my daughters & myself: thank you — Agent Budgie Crisis (@ributable) June 18, 2015

@clementine_ford I strongly support your post on fb well done and good on you stuff the haters — krush_man (@bigkrush) June 18, 2015

@clementine_ford it must be great to never have to acknowledge your predatory & abusive behaviour. It's always her fault, how refreshing. — Lucy (@Allegoricalucy) June 18, 2015

@clementine_ford Oh my god. When will places like @sunriseon7 realize that hating women isn't cute? So sick of this shit. — She's Born With It? (@BornWithItCause) June 18, 2015

Others took a more inflammatory approach.

.@clementine_ford @sunriseon7 if women didn't take nude pictures and just kept busy in the kitchen then none of this would've happened. — Dellavedova is a god (@DamianFUT) June 18, 2015

In a statement sent to News Corp Australia, Sunrise denied it was propelling sexism and stressed the actual telecast was not victim-shaming.

“Social media managers mistakenly captioned the clip (on Facebook), for which they apologised,” the statement read.

“Clementine Ford is currently engaged in a social media campaign around her feminist beliefs.

“Clementine refers to a Sunrise segment, she believes was sexist. She is wrong.”

However Ford bit back and said she was “only ever responding to their their Facebook post” but believed the show was “responsible for peddling a lot of misinformation about women.”

“I completely stand by my statement on them, selfies and victim blaming,” she said.

Twitter: @sopphie

sophie.aubrey@news.com.au