With the Iowa caucus less than two weeks away, a super PAC supporting former Florida Gov. Jeb Bush is trying new ways to lure in potential voters: A video mailer.

The group, Right to Rise, is sending supporters in Iowa and New Hampshire (which holds is primary in three weeks) LCD displays that start playing a documentary called "The Jeb Story" when opened.

A spokesman said Right to Rise spent "four figures" on the mailers "to target a select universe in Iowa and New Hampshire with an innovative way to get eyes on Jeb's story."

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"We're pleased it got people talking," the spokesman said.

Talking for sure. When CBS News Digital Political Journalist Jacqueline Alemany tweeted about the new mailers, the responses questioned whether Bush could truly be a fiscal conservative if the super PAC backing him was willing to purchase something that seemed so extravagant

@JaxAlemany they should light a big pile of cash on fire. That represents the right to rise PAC & @JebBush campaign better. #wasteof$ — Vincent Sebastiano (@sebasconsultant) January 18, 2016

@sebasconsultant @JaxAlemany @JebBush Makes you wonder how fiscally conservative he'd be as President — Kim Carroll (@KimGOP60) January 18, 2016

@JaxAlemany @libbycwatson wouldn't it make, like, a lot more fiscal sense to just email them digital copies — jim b (@jimboch02) January 18, 2016

Still, the group definitely has money to burn. As of June 30, the last time the group had to file a financial disclosure with the Federal Election Commission, it had more than $97 million cash on hand.