You are at the point in which your app is fully developed and ready to be launched in the market. This is the biggest moment for developers and marketers, so if you are one of them don’t fall in the mistake of not approaching your pre-launching strategy in the right way!

You have worked so hard to reach this point, so dedicate some time to planning out what to do before, during and after launching your mobile app or game.

In this article we want to give you some important tips that will help you in your pre-launching strategy. Don’t miss out anything and find the way to success!10 App Marketing Tips for your Pre-Launching Strategy

In this section we are going to walk you through all the different things you need to consider before launching your app. With more than 8 millions of apps in the market, achieving your goals is not going to be an easy task. Take a look at this tips and plan a solid and effective pre-launch business strategy.

1. Define your goals and target your audience

First of all before spending your valuable time creating and developing your idea make sure that your product is unique. As we mentioned above there are millions and millions of apps in the stores and beating your competitors has become a really though task nowadays.

Don’t try to be very greedy and set realistic goals. While you are defining and scheduling your objectives you should also find yourself targeting your audience. Think of your product, what qualities does it have? What are its main functionalities? What type of population could make better use of your app or game?

2. Study your competitors

Browse through the stores and look for similar apps- check them out and find out their flaws and strengths. This will give you a better picture of your product as well. You are still on time to change features or functionalities. Have a look at their Reviews and Ratings and discover what are the functionalities that annoy people the most and get rid of them.

This is not about copying other apps but improving yours as much as possible! Study your competitors and take advantage of their flaws!

3. Don’t forget about App Store Optimization

App Store Optimization should always be in your list of priorities! ASO helps you maximizing visibility in the stores, improving your conversion rate and driving more organic installs. Make sure that all your ASO elements (app store listing) are optimized before launching your app and defeat your competitors even before competing with them 😉

To learn more about ASO read these tips, or our App Store Optimization Guide for App Store & Google Play

4. Create a landing page (website)

Create a landing page and direct your target traffic into it. You can use this page you explain all brand’s features and values and at the same time you can promote your app. You can create your landing page with WordPress, Wix or any other system to build websites easily.

Share your landing page on social media and get viral!

5. Pay attention to your Content Marketing Strategy

Why don’t you invite people to join your community? Try to catch their attention with rich and appealing content! Build up an interest towards your app and sustain that interest with continuous posts in your blog related to your upcoming app or game.

At this point you should be thinking of your target audience again. Try to think of what do they want to see and where are they likely to find it. In addition to developing your own blog you could also get in touch with some companies that already have some traffic that falls within your own target and exchange guest-posts! Highlight your brand value and functionalities and insert links that will drive users to your own content page!

6. Use Social Media Channels

Start sharing your app’s features and functionalities across different social media channels. This will keep people engaged and waiting for your launch date.

You don’t need to use every single Social Media Channel possible – focus on the ones that your target audience uses the most and post new and exciting content regularly.

You can make even more buzz by sending reminder emails highlighting your launching date – create curiosity as much as you can!

7. Create a Video Teaser

Creating a video is a must! Wouldn’t you rather watch something than read it? Yes! Use a video that contains your app’s best features and make sure it’s short and straightforward. You must grab your target users’ attention in the first 5 seconds and include a call-to-action message!

Be creative and don’t miss any opportunity to raise interest upon your app or game!

8. Broaden your Network

Start making new friends as soon as possible and reach out to media contacts. Influencers have a strong impact on social media followers. They can promote your product among their followers what in fact will help you have more people waiting for your launch!

In addition, establish partnership with different magazines and journalists. Get ready and prepare your press kit!

9. Make sure you have a neat product

You need feedback before launching your product. So far you have only got feedback from your own team but at this point you need some external opinion.

Have some of your target users beta-testing your app and telling you what is improvable. Make sure you reward them when you finally launch your product! You could let them use some features for free or enjoy of some exclusive content, discounts, offers, or whatever you come up with!

We have been talking about your launch date… but have you thought about the date yet?

We know that you would love to launch your date on the same day that your developers tell you is finished but being realistic this is not very smart. As we have been telling you in this article you need to make buzz before your app available in the stores. Make sure you have enough time to promote your app and check that your launch date does not fall on the same day as some special event or congress in the industry!

Are you ready to launch your app?

In this article we covered the main 10 things you need to take care of before launching your app in the stores. Think of your product and decide what suits you the best. You’d need to implement these tactics in a different way depending on your product but remember that promoting your app or game and raising interest towards it before it’s available in the market is a must-do!

Set your launch day and make sure you have enough time to catch some users and to promote your app!

We hope we helped you in your pre-launching strategy!

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