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Coderwall is a community for developers to share development and design tips, tools, and projects. They wanted to take a data-driven approach to user acquisition via organic search.

From an SEO perspective, Coderwall was already pretty advanced, with a rich backlink profile and 130,000 pages of user-generated landing pages generating organic search traffic.

Most of Coderwall’s organic search traffic comes from their long-tail pro-tip pages. Users create pages to share programming tips with one another, such as JavaScript performance tips or Ruby on Rails tutorials. In fact, of their top 500 pages most visited by users from Google, 499 pages are pro-tips (the single exception was their homepage).

The key to Coderwall’s growth was earning more organic traffic on these pro-tip pages.