First, here's what Spocko did to piss them off:

To: Wendy Clark, VP-advertising, AT&T Dear Ms. Clark: Thanks to radio hosts from KSFO your brand is being associated with torturing and killing people. Would your marketing people be happy to hear your commercial ran after Lee Rogers said this about a black man in Lincoln, Nebraska? "Now you start with the Sear's Diehard the battery cables connected to his testi*les and you entertain him with that for awhile and then you blow his bleeping head off. " (Audio link) You should know the person calling for the execution and torture of the black man in that clip READS THE AT&T commercials on the air. Right now on KSFO Lee Rogers is THE VOICE of AT&T to the SF Bay area. (Audio Link) Sadly, calling for the death and torture of individuals and groups of people is a regular occurrence on KSFO 560 AM, owned by ABC Radio Disney. Another example: immediately after the 6 am ABC Radio news on October 27th: Lee Rogers: I say they catch the person, tie 'em to a post and burn 'em. Set 'em on fire. Officer Vic: Yeah. Lee Rogers: Let 'em know what it feels like. Melanie Morgan: Hog tie 'em first. That would be good. Next, Lee Rogers talks about a protester at a Cindy Sheehan event: "Whoever did that should have been stomped to death right there. Just stomp their bleeping guts out." (Audio link). Within three minutes they called for someone to be burned alive and a protester to be stomped to death. If you dismissed the first clip as a "joke", note that in this clip they were clearly not joking: Melanie Morgan famously called for Bill Keller of the New York Times (and nine editors from other papers) to be hanged. (Audio link) On Nov. 14th Melanie Morgan said this about Nancy Pelosi: "We've got a bulls-eye painted on her big laughing eyes." (Audio link) Also note that Morgan reads the Cingular Wireless commercials on KSFO. Of course political speech is protected, but I believe the FBI and the FCC frown on targeting elected officials for death or inciting violence toward leaders of any political party. Because of how ads are purchased, your ad placement agency probably didn't know that Tom Brenner (the "comic relief" called Officer Vic) regularly mocks advertiser's products. Listen as he: calls Chevrolet's product "shi**y"

(audio link) suggests an anti-virus product is part of a protection racket (audio link)

pretends a cold pill is really a suppository (audio link) The odds are your product will be mocked. If they don't respect a big client like Chevrolet, will they respect your brand? And it's not simply calls for killing specific people or mocking products, the radio hosts at KSFO proudly talk about their anti-Muslim views. Based on my research, your business has rules about discrimination against people of other religions, so what message are you sending when your employees or customers hear your advertisements right after Brian Sussman demands of a caller: "Say Allah is a Wh*re!" (audio link) Or when Lee Rogers says, "Indonesia is really just another enemy Muslim nation. ... You keep screwing around with stuff like this we are going to kill a bunch of you. Millions of you. " (audio link) Maybe you haven't heard any complaints. Would KSFO management let you know about complaints? Doubtful. Morgan's husband, Jack Swanson, is KSFO's operations manager. The president of KSFO, Mickey Luckoff, started the station format and has a history of defending hosts like Michael Savage until he was forced to fire him. I understand you can't listen to all the shows you advertise on - no one can. You rely on the accurate representation of the sales reps and the show description. But you don't need to take my word, listen to the programs. You probably won't have to listen long to hear something that offends or disgusts you. If you wish to hear the complete context on any clip or the audio during a date your ad ran contact me I have an educational archive of audio clips, I've listed a few below. I want to emphasize that if you withdrawal your ads you aren't limiting their free speech, just removing your paid support of it. Some other company without the values you describe on the AT&T website can support them. You can choose to advertise elsewhere. This is really about YOU. Do YOU want to be associated with these comments? Do you want your company and brand to be associated with these comments?

I urge you to discontinue advertising on KSFO during the shows hosted by Melanie Morgan, Lee Rogers, Tom Brenner and Brian Sussman. If you want to contact KSFO here is a link to their website. If you wish to express your displeasure to their parent company contact Zenia Mucha, Senior Vice President, Corporate Communications, The Walt Disney Company PHONE: (818) 560-5300 CA, (212) 456-7255 NY or email Heather Rim, Vice President, Communications, ABC, Inc. heather.rim@abc.com.

Sincerely, P.S. I would appreciate hearing your final determination in this matter.

Heh. Heh. This has got to be one of the best constructed letter to any advertiser I've ever read. He hits every point of weakness.

So what happened?

Again, here's Spocko:

ABC Radio Lawyer tells Spocko to Shut Up

Two days before Christmas I got a Cease and Desist letter from ABC regarding my use of audio clips from KSFO radio hosts Melanie Morgan and Lee Rogers on my blog, Spocko's Brain (see attached PDF). KSFO is a Disney affiliate whose radio hosts broadcast violent rhetoric directed toward journalists, liberals, Democrats, Arabs and Muslims all over the SF Bay Area and to the world via the Internet. I commented about the content of these host's broadcasts on my blog and informed KSFO's advertisers about what they were supporting by letting them listen to the exact audio quotes from the hosts. Why the C&L Letter Now?

In mid-December I got confirmation that a major national advertiser, VISA, pulled their ads from the Melanie Morgan and Lee Rogers show, based on listening to audio clips I provided them. I also think that FedEx, AT&T and Kaiser are considering pulling their ads. Visa isn't the first advertiser who has left KSFO, multiple advertisers have left the station, especially from the Brian Sussman show. In July of this year when KSFO lost MasterCard as an advertiser someone from KSFO "outed" me on a counter-blog (which I won't link to). This same person has also threatened me with local and federal criminal action for using the audio (which I clearly used under the fair use portion of copyright law). And because they have suggested violence toward me (in addition to talking about suing me "for everything I have") I have chosen to remain anonymous.



As Thers has said, 95 percent of blog fights don't mean anything, but I think this one does since KSFO is using the full weight and force of an ABC/Disney lawyer and copyright law against a private citizen blogger. I dared to use the audio content in question for nonprofit educational purposes (I don't even have ads on my blog!), and thus under the protection of the Fair Use Doctrine set forth in Section 107 of the Copyright Act, 17 U.S.C.§107. It's about Money not Ideology

Talk Radio is a multi-billion dollar industry. It is also a regulated industry because the public gave the broadcast airwaves to radio stations. There are rules. First there are FCC rules with fines of $325,000 for obscene and indecent speech, thanks to the Christian Right. Interestingly, the radio union, (which KSFO hosts hate so much) worked very hard to stop those fines from being directed to individual radio hosts. So the corporation will bear the burden of any fines. Next, there are guidelines at the local station level, the network level and the parent company level. So even if the inciting of violence and hate speech is ignored by the FCC, the continued violent rhetoric has been, and continues to be, approved at the station level (KSFO) the group level (KGO-KSFO) the company level (ABC Radio) and the parent company level (Disney). They are ALL aware of this speech, and because they have not acted in a meaningful way, they all are giving approval for it to continue. No Management Action

When Keith Olbermann and Media Matters ran Melanie Morgan's comments about "putting the bull's-eye on" Speaker-elect Nancy Pelosi, management did nothing. Morgan did a jokey non-apology where she never even mentioned she used the term bull's-eye. I'm guessing Lee Rogers may have gotten a memo telling him to stop talking about burning people alive, torturing them and blowing their brains out, because on November 30th, he defiantly said to management and advertisers, "Nobody is gonna tell me what to talk about or not talk about or in what fashion on this radio program. It ain't gonna happen!"

ABC/Disney acted only when they lost revenue. Then they went after ME with a cease and desist letter. Why me? I'm not the one saying journalists should be hanged, thieves should be tortured and killed, people should be burned alive, stomped to death or have their testicles cut off. I'm not the one saying that millions of Muslims should be killed on the presumption that they are extremists or just because they live in Indonesia. I'm not the one who says that lying is as natural as breathing to Egyptians and Arabs or demanding that a caller "Say Allah is a Whore" to prove he is not an Islamist. I'm simply documenting this speech and providing it to the people who are paying KSFO hosts on commercially supported broadcast radio. They have Lawyers, Guns and Money. I've got a 5th tier blog and no money

Because I and some other listeners hit right-wing talk radio in the pocket book, they are acting like wounded animals and brought out the big guns, Corporate Lawyers. Am I scared? Hell yes. They can easily squish me like a bug and tie me up in legal battles for the rest of my natural life (and Vulcans live a long time), not to mention that unlike KSFO radio hosts, I'm not getting paid hundreds of thousands of dollars and generating millions of revenue for a multibillion-dollar parent company. If I pursue this further I expect the next step is a "CyberSLAPP" suit. I don't want to consider the possibility of Morgan's good friend Michelle Malkin deciding to publish my address and real name so that her minions can send me death threats or "white powder" in the mail. Chad Castagana, was charged with mailing more than a dozen threatening letters containing white powder to liberals. He got the idea from someone that journalists, liberals and democrats were the enemy and deserved to die. Brian Sussman proudly poses with his handgun in KSFO publicity shots and says that he thinks that everyone should have the right to have a machine gun. Maybe I'm over reacting, why would they attack me? I'm not famous, I'm not an elected official, I tried very hard to be accurate about what THEY said BY USING THEIR OWN WORDS. I tried to help companies protect their brands from being tainted with the violent rhetoric and anti-any-religion-but-right-wing-christianism speech. I wanted to help the VPs of marketing avoid being associated with Lee Roger's "testicle talk" or Sussman talking about cutting off a finger and a penis of an Iraqi in his imaginary torture sessions. It's about Brands: All the Blessings, None of the Taint

I have found out that KSFO is sold to advertisers as "a Disney affiliate" with all the associated family-friendly connotations. So KSFO is getting all the benefit of the Disney name as well as the massive infrastructure of ad sales at the national level. Clearly ABC Radio doesn't want KSFO hosts' horrific comments to actually reach advertisers. Advertisers are kept in the dark so KSFO can benefit from the Disney brand glow (ABC Radio News creditability glow?).

Advertisers should be able to decide if they want to keep supporting this show based on complete information. We already know that management at ABC and Disney support these hosts, which means that the ABC/Disney Radio brand now apparently includes support for violent hate speech toward Muslims, democrats and liberals. But instead of directing the hosts to refrain from violent rhetoric and hate speech, they go after the weakest person with the fewest resources. It's cheaper and easier.

Bottom line: ABC/Disney is supporting and profiting from this violent speech, they should at least also accept any negative connotations or financial impact it might have to their image. What can you do?

As El Gato Negro suggested, let's distribute the audio clips of violent rhetoric and hate speech to multiple locations on the internet so that the ABC/Disney lawyers will have to find and send cease and desist letters to ISPs with stronger policies than the nice people at 1&1. Crank this up around the blogosphere, if you have a blog link and post about this. Let's see if anyone in the mainstream media cares. Sadly they have a hard time writing about people who want them dead. I would think that at least the PUBLISHERS and MANAGEMENT at the New York Times, the Washington Post, the Wall Street Journal, and the Associate Press would want to at least defend their own journalists and photojournalists. To date only the LA Times has called Morgan out for accusing them of photojournalist misconduct... Some members of the press HAVE covered this. When Joe Conason at Salon did a story about Morgan and KSFO he got called a hack by Morgan. When Todd Milbourn of the Sacramento Bee did a story about Move America Forward he got called a liar by Morgan. Donate to groups who would defend bloggers, journalists and others that Morgan, Rogers and Sussman attack. Specifically I'm recommending you donate money to the Electronic Frontier Foundation, the Committee to Protect Journalists , and Media Matters. You can also support the journalists who are doing their jobs and are threatened with death from talk radio hosts. Write the advertisers of KSFO. I have a list of SOME of the advertisers who advertise on KSFO. Drop me a line at spockosemail @ gmail.com and I'll send you a link to an updated list. As always, be polite, let them know what they are supporting and how it is impacting their brand in your eyes. They often times have their own stated values that they want to maintain, you may want to ask if their corporate values align with what is being said on KSFO (often times the hosts are the VOICE of their brand in the Bay Area, so it's not just the fact that their ad is run right after some violent hate speech, but that the person who is reading their copy is the person who is spewing the violent rhetoric.) I'm open to other ideas too. I'd like to thank everyone who has written letters to advertisers, especially PTcruiser and BP. Thanks Blog-Integrity folks for the forum, and special thanks to El Gato Negro.

LLAP,

Spocko

I've got visions of Micky Mouse with his snapped neck caught in a mousetrap of Spocko's making. Spocko took on a giant and so far, is winning.

How'd he do it? He did it the way it's always done - by working within the law, identifying points of weakness, exploiting them and being absolutely tenacious.

At this point I'm not sure what Spocko's next steps will be. I can tell you what I think though.

I'm hoping somebody more trained in the law than I can reach out to him and offer him some representation. It appears to me as if Disney is attempting to bully a little guy in an unethical manner. Any media lawyer worth the air she breathes knows that Spocko's use was well protected. What I'd like to see is somebody step up and file a counter-claim against Disney on Spocko's behalf. Don't rest until Disney is ofrced to publicly apologize and either stand behind the work of Melanie Morgan (who also wrote the book that called Cindy Sheehan an internet sex-addict) and Brian Sussman, or condemn it. This has the potential to be an enormous black eye for Disney. The most wonderful thing about this? They brough it on themselves. The corporatist wingers stepped in thier own shit again.