A British man has been charged with murder after an American graduate was beaten to death by up to 10 people outside a bar in Greece.

Bakari Henderson, 22, from Austin, Texas, died after a brawl which broke out in the early hours of Friday morning in Laganas, a tourist resort on the island of Zakynthos.

A 32-year-old British bouncer of Serbian origin and a Greek barman, 34, have been charged with his murder

Mr Henderson graduated from a business degree at the University of Arizona in May and was in the resort working on a photo shoot to launch a clothing line.

Bakari Henderson, 22, was beaten to death by up to 10 people (Facebook)

"Bakari loved spending time with family and friends, travelling and meeting new people," his family said in statement. "He was a big thinker and enjoyed coming up with new business ventures.

"Bakari was an inspiration to all he met. He loved life and lived it to the fullest."

He suffered fatal head injuries after a fight broke out between a group of Serbian men and a group of Americans, according to reports in Greek media.

The brawl appears to have erupted after petty dispute over a drink placed on someone else's table, a police source told newspaper Kathimerini.

About 10 people reportedly set upon Mr Henderson, throwing him onto the road before punching and kicking. He was rushed to hospital but pronounced dead on arrival.

Some of the attackers were thought to have been wearing brass knuckles, the Daily Mail reported.

Six Serbian men have also been arrested in connection with Mr Henderson's death.