“7 Benefits Of Twitter For Business” written by Mike Marko.

How can Twitter help promote a business?

Twitter can be a bit of an enigma for those that do not use it regularly. It can be tough to understand at a glance what exactly are the benefits of Twitter for business.

I understand where you are at because I was there.

Years ago when I started marketing online I did not get Twitter. To be honest, I thought it was the dumbest thing around. Now I only regret that I had not started building it back then because it has become one of my favorite marketing platforms.

Twitter is a great way to help build a business using the internet. It is one of the best social media platforms if you are trying to reach a national or worldwide audience. What makes it more attractive is that users on Twitter are more active than many other social media platform and yet there are even a lot more Twitter benefits.

That is why I want to take the time today and talk to you about the benefits of Twitter for business.

What Are The Benefits of Twitter For Business

Twitter is a useful marketing channel for business. It is a powerful tool that will help you grow your business as part an overall online marketing strategy.

There are many benefits of Twitter for business that will be useful even to small business. Here is a list of the benefits of Twitter for business:

1. Twitter Allows You To Communicate With Customers

Twitter is a helpful marketing tool that allows you to engage with your customers on a real time basis. You can gather relevant information to make smarter business decisions by daily active engagement and listening to what your customers are saying.

Through Twitter, you can keep your customers updated with your latest business news. At the same time, posting regularly will help you keep your customers interest on your business. Just do not forget to respond quickly to any queries as that would also affect their customer service satisfaction.

You can not wait for people to come look for you. You have to reach out to them as well. Businesses taking the time to reach out and get personal with their customers typically have bigger success.

2. Keep Updated With The Latest Trends

By searching or following tweets, you will have an idea of what trends and topics are Twitter users interested in. Twitter is in real time. That means you can search for conversations that are currently happening.

Twitter can tell you the hot topics of the moment. It allows you to see what Twitter users are saying about your brand, your competitors, and your product category.

3. Be Aware Of Your Customer Feedback

Communication is a two-way process: the same goes in business. You need to listen to your customers and not just you tweet what you want.

To help your business to succeed, respond to customers feedback about your products and services. This way you will be able to know where you should work on. Once your followers see that you are making an effort to improve your business, then you will gain their respect and loyalty.

These simple actions will easily increase the company’s visibility and the chance to acquire more customers. At the same time, the company would be able to understand the current needs and thoughts of the participants to further enhance their services or products.

4. Share Content Faster And Easier

The generation of today increasingly gets faster and easier ways to deliver content. Twitter as a social media platform ensures business contents are delivered in the shortest possible time.

Through Twitter, you can share the same content to your other social media account and cross market your products and services. That means reaching out to a wider range of people and gaining more potential customers.

5. Increase Your Brand Awareness

If you are just starting out a business, then that is not a problem! Twitter has your back and can help you get started.

Tweeting on Twitter helps increase your brand awareness. It can help you grow your business as it makes it easier for your customers to find and connect with you.

You can start off by tweeting what your business is all about. Tweet the products and services you can offer to your customers. As you get more customers, you get more chance for your tweet to get retweeted. Your followers’ followers will see that interesting and will also end up following you and becoming potential customers.

6. Gain More Leads

Now that people are starting to know you exist, it is time to turn visitors into leads.

As in all content marketing, you will want to develop social content that speaks to your audience. This is a content that your followers will find informative, helpful and even exciting.

When you have improved things just a little bit for people, they will come back to you for more of the same. And that is your chance to qualify them as leads.

You can start by creating a content that will lead your customers to interact with it. This includes promotions and contest that allows customer participation where they can get rewarded in return.

Being on Twitter is not just about being social, but it is also increasing the opportunity to make more sales and grow your revenue. Twitter has proven over and over again that it is a great way to increase sales effectively.

7. Use Twitter To Provide Customer Service

Even if you are not on social media, most of your customers expect you to be. It is undeniable that many consumers now go to social media for customer service. They expect fast response times and 24/7 support.

This is a good thing if you have Twitter setup for your business. You can get notified whenever someone leaves a message. Businesses engaging in social media customer service see much bigger financial gains compared to those without.

If you provide good customer service then more likely your customers will stay with you and might even recommend you to people they know.

Final Thoughts About The Benefits Of Twitter for Business

There you have it! There are a lot of benefits of Twitter for business. We covered are just a few examples of the important benefits. I expect that this will help you decide to pursue Twitter as a marketing platform.

If you have a business, I suggest that you start creating a Twitter business account.

Be sure to also read my blog about the Key Tips On Using Twitter To Market Your Business to help you really start to take advantage of Twitter for your business. And check out my Comprehensive Guide to Twitter Marketing for more tips.

Do feel free to tell me your own thoughts and advice in the comment section below. I would love to hear you about my article on how to convert your Twitter account to business.

If you want help in building up your Twitter account, feel free to contact me and we can talk about the different services we offer.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:

1. How to Convert Twitter Account to Business

2. Key Tips On Using Twitter To Market Your Business

3. Why Use Twitter For Business?

Author: Mike Marko

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www.IMConsultantServices.com

If you want help marketing online, then check out our services at IM Consultant Services.

Article: 7 Benefits Of Twitter For Business

Also published on Medium.