James Jahnke

Detroit Free Press

The Detroit Lions will sell beer for $3.50 and hot dogs for $2.50 at Sunday's game at Ford Field -- at one location in the stadium, at least.

The team announced the "retro pricing" promotion today. The Lions will honor their 1991 team at Sunday's game against the Los Angeles Rams (1 p.m., Fox) and the aforementioned beer and hot dog prices are an homage to that year.

The deals only will be available at the Breadstick Bar and Bistro, located on the second floor of the concourse near Gate A, after noon. The rest of the stadiums concessions, presumably, will be priced normally.

“We worked with Levy Restaurants to come up with a fun promotion that not only has a nostalgia touchpoint, but also is a value addition to the game day experience,” Lions senior vice president of business development Kelly Kozole said in a released statement.

The Lions also are offering a special ticket for the game that includes a Lions Zubaz giveaway at detroitlions.com/tickets. The first 20,000 fans inside the stadium by noon will receive a Barry Sanders bobblehead figurine.

Sharp: Celebrating 1991 only emphasizes Detroit Lions' failures