Heidelberg reveals its new brand identity

The new brand identity reinforces the customer benefits that Heidelberg is offering through its all-inclusive portfolio of digital and offset printing, workflows, consumables, and services. The focus is no longer simply on equipment, but on the integrated overall process and all the requisite components.

WIESLOCH, GERMANY—Heidelberg is unveiling a new brand identity that better reflects the company’s portfolio, which the company says is based on three pillars—service, equipment and consumables. These three pillars will each be represented by a colour in the H of the company’s new logo. Originally all blue, the H will be yellow for services, blue for equipment and green for consumables. These colours will also be reflected throughout the company’s new thematic icons.The company has undergone extensive strategic development and adapted its portfolio to today’s and tomorrow’s customers needs and requirements.According to the Heidelberg:The branding will be introduced and implemented worldwide by the time Drupa takes place in Düsseldorf between May 31 and June 10, 2016.