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Drivers in Edmonton were reminded of much-maligned Calgary Flames winger Matthew Tkachuk Wednesday, after billboards featuring the feisty forward popped up in Alberta’s capital.

The advertisement, featuring Tkachuk’s No. 19 and boasting “Matthew Tkachuk’s friendship tour coming Jan. 29” — the date the Edmonton Oilers next face off against the Flames — are appearing on rotation on some electronic billboards in the city.

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The idea for the antagonizing billboards came from Flames fan Mohamed Elsaghir, who started a GoFundMe campaign to raise money for the billboard as a joke. It quickly picked up steam and a Calgary radio station offered to co-ordinate the billboards themselves, leaving funds raised to go toward ALS research — a cause chosen in support of Flames assistant general manager Chris Snow, who announced his diagnosis with the disease in December.

Overall, Elsaghir’s campaign raised more than $21,000, which he had an opportunity to present to Snow on Thursday.