A new bill in New York's state legislature would require that detergent companies like Tide make their laundry pods look like less appetizing to children.

The legislation, sponsored by state Sen. Brad Hoylman (D) and Assemblywoman Aravella Simotas (D), says companies must make their detergent a “uniform color that is not attractive to children," The New York Post reported.

The bill comes after an outbreak of Tide Pod poisonings driven by the "Tide Pod Challenge" prevalent on social media. The American Association of Poison Control Centers last month issued a "high alert" in response to a sharp rise in the numbers of teenagers eating Tide Pods.

The New York bill would require that detergent be in a wrapper “not easily permeated by a child’s bite.”

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Hoylman and Simotas said Tuesday they also sent a letter to Tide parent company Procter & Gamble calling for it to make its product look less appealing.