Hotel marketing involves lots of moving parts to find success.

For instance, not only do you have to showcase your rooms and location in a useful, appealing way, but you also have to advertise competitive prices that guests can afford. Overall, you need to reach guests on a variety of levels in order to win their business.

Relying on word-of-mouth marketing isn’t enough these days to get the job done, so to help give you an edge, here are some hotel marketing ideas to consider:

Develop an Attractive Website

Keep in mind that your website is the first hotel marketing tactic that guests will check out as soon as they learn about your business.

That being said, it’s important to develop an attractive website that uses UX and UI to showcase your location and booking information. Plus, your website should display stunning images of your rooms, what amenities you offer, and any other perks that guests can enjoy, like a swimming pool or a free breakfast buffet.

If your website looks bland and doesn’t offer any options for online booking, you’ll quickly find yourself playing hotel manager to a bunch of empty rooms.

Offer Virtual Tours of Your Hotel

Nowadays, video content is the perfect way to engage with potential guests and build authenticity on a variety of social media platforms. With that in mind, offering virtual tours of your hotel is a foolproof hotel marketing idea.

Essentially, you can film videos professionally (if you have the funds) or on your phone (for a natural, friendly, personal approach) and upload the videos to a YouTube channel dedicated to your hotel. For some ideas about what to film, the sky’s the limit:

• Film tours of any new suites or additions to your hotel

• Offer complete tours of the rooms and what the guest experience would be like

• Shoot amenities that you offer, like workout rooms, spas, pools, dining halls

• Share tutorials on how to book rooms online and make payments

• Shoot videos that introduce your hotel staff and workers to potential guests

Video hotel marketing is a great way to stay creative and innovative when it comes to attracting new guests, so don’t be afraid to put your film making skills to the test.

Install a Photo Booth for Your Hotel

Along with revamping your hotel’s website and creating some new content, you can install a photo booth for your hotel that encourages guests to interact with your brand and walk away with some memories.

Hotel marketing with a photo booth achieves multiple things at once. First, it’s a great way for guests to have a quick smile and commemorate their visit upon check-in. Second, you can invite guests to input their personal information to receive the media captured, while storing it for your own hotel marketing strategies in the future, like for hotel email and SMS campaigns. Lastly, all the media stored on the hotel photo booth is available for you to use on your various social platforms — further launching your brand and guest awareness.

Boost Your Hotel Marketing with BuzzyBooth

If you’re having trouble drumming up new business, you can take your hotel marketing ideas to new heights with BuzzyBooth.

With products and services geared toward helping hotels achieve success in areas like guest reviews, hotel marketing, and social media marketing for hotels, you can start leveraging opportunities to work in your favor, rather than always playing catchup to the latest trends.

Visit BuzzyBooth.com to learn more!