Screenshot : Uniqlo

Famed British designer Kim Jones is collaborating with budget-priced Japanese clothing chain GU on a line of menswear. Much of it looks fine, but these pants are baffling folks in Japan.




Owned by Uniqlo, GU is a mass market chain you find in suburban shopping malls, and these “slim taper pants” feature a rather unique fly that certainly is attention-grabbing, clearly stating LOOK AT MY CROTCH.

Screenshot : Uniqlo


This tweet pointing out the pants has racked up over 21,000 retweets.



“These men’s bottoms, the hell are they,” wrote Twitter user Vitz_Nao. “Is this design what’s fashionable now? “These pants are embarrassing, and I’m not going to wear them. Is it strange I’m being sensitive? Why change the color there. ”


“ Apparently, the designer is famous,” Vitz_Nao added. “Japanese people are shy, so this might be a bit much.”

On 2ch, Japan’s biggest bulletin board, the reaction was bewilderment and amusement.

“Eh... (bewilderment).” “This is novel lolololololol” “Looks like a holster.” “Truly, this is ridiculous.” “This is for exhibitionists” “Fashion is difficult.” “Depending on the person, one would probably call this public indecency.” “Guess this is a dick holder.”

And the Twitter reaction :




At least one example of these “crappy uncool pants.”

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