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Locals living in a Irish village claim there is "something in the air" which has an arousing effect on men - and even dogs.

Ringaskiddy in Co Cork is home to pharmaceutical giant Pfizer's Viagra factory.

The factory made headlines in recent days after bosses announced that the little blue pill will be sold over the counter in the UK from spring.

And in the wake of that, locals have opened up about the strange effects they claim it's having on their small village.

(Image: Science Photo Library RF)

Local Sadie O'Grady told the Sunday Times: “We’ve been getting the love fumes for years now for free.

“It’s amazing the number of people who come to this village, perhaps out of curiosity, and then never leave.

“They settle down here. As they say, there’s something in the air — not that we need it, of course. But for some fellas with problems in that department it can be a blessing.”

Her daughter Debbie O'Grady laughed: “One whiff and you’re stiff."

While Sadie's 18-year-old nephew joked: “I’d probably need something that has the opposite effect,”

Another local Fiona Toomey suggested even the dogs are enjoying the effects.

“Even the dogs here have been known to walk around in a state of sexual excitement,” she said.

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But Pfizer bosses have rejected their claims, putting it down as an "amusing" myth.

A spokesperson told the newspaper: “Our manufacturing processes have always been highly sophisticated as well as highly regulated."