It's What The Beauty World Didn't Know It Needed

In an odd way, Reddit is the perfect complement to what's already happening with beauty in the digital space. On one hand, you have candid product reviews and recommendations, which is similar to the wide world of blogging. On the other hand, you have an avenue of discussion about content that's already out there — this R29 story gained particular traction thanks to MakeupAddiction. And, finally, there's the element of open dialogue, which is something that's missing from so many beauty websites. One of the most challenging things about my job as a beauty editor is producing pieces that hit every mark. Recommending a product or a tip is, at best, a good intention — most things don't work on everybody. It's wonderful to see how the beauty fiends on Reddit challenge the status quo and, in turn, fill in the blanks. We could all stand to learn a thing or two from them.