The presentation of the agreement between Real Madrid and Hankook Tire took place in the presidential box at the Santiago Bernabéu, seeing a leading brand in pneumatics production become a Global Partner with the club. Florentino Pérez, the president of Real Madrid, Hyun Shick Cho, Hankook Tire's worldwide president and first team players Benzema, Isco, Danilo, Coentrão, Nacho, Mariano, Keylor Navas, Casilla and Yáñez attended the event. Florentino Pérez, presented the leader of the Korean company with a Real Madrid shirt with the number 1 on the back, and he received a ceramic gift to highlight the importance of the alliance: “Today we have the privilege of presenting a strategic agreement between Real Madrid and this brand which is a leader in pneumatic production, it is an alliance between leaders to become stronger and it will allow us to work together as we dream about conquering the future. Hankook Tire is our new Global Partner and a company which represents excellence and is present in more than 180 countries. Real Madrid and Hankook share endless leadership in the search for perfection. We are talking about a perfect alliance. It is a premium global brand and from today it will be associated with Real Madrid”.

The Whites' president also spoke about the champions of Europe and European Super Cup champions: “We have won the European Super Cup and the first two games of the season in La Liga. We have a spectacular squad and it's impossible to improve it. Zidane, all of his coaching team and the players are aware of their responsibility and they want to show what they are capable of. This is a sacred place in football and the place where millions of football fans place their dreams. This club works with the highest demands and is only thinking about growing. It's a meeting point for madridismo and we share this passionate road with the best brands”.



Hyun Shick Cho: “This agreement is a gift to our consumers around the world”

“This is the home of the most valued football team in the world. Hankook is the pneumatics company which is growing faster than any other and we are present in more than 180 countries with five R&D centres and six factories around the world. We have been involved in sports marketing for many years and this agreement will help us become the main pneumatics company. With this agreement we can strengthen our commitment to all our consumers from around the world and it is a gift to them. Both Real Madrid and ourselves share the spirit of innovation and we believe that this agreement will strengthen our reputation”.