What you need to know Puma's first smartwatch is fitness-focused and powered by Snapdragon Wear 3100.

MKGO is the first Michael Kors fitness watch, running on the same platform.

Michael Kors Access Lexington and Bradshaw also updated with new platform internals

Puma and Michael Kors are both announcing their first fitness-focused smartwatches, and in the case of Puma its first ever smartwatch for the brand. Additionally, Michael Kors has refreshed its popular fashion-minded Lexington and Bradshaw models. Both brands have their smartwatch lineups handled by Fossil, which is a good thing for us — all four of these new watches are based on effectively the same platform as the Fossil Gen 5. That means you're getting longer battery life thanks to new battery modes, a Snapdragon Wear 3100 processor, new speaker, more storage and memory, GPS, NFC, heart rate monitoring, and 5ATM water resistance.

Puma isn't introducing any sort of additional branding here — this is literally just "the Puma smartwatch" which makes plenty of sense when it comes to leveraging this instantly recognizable brand. The watch has a 44 mm aluminum case with textured accents and a silicone strap, which comes in three different color combinations, and the screen measures in at 1.19-inches. The Puma brand will draw people in, and the Fossil internals will keep them around. There's just a single rotating crown/button on the side, unlike most other Wear OS watches, and the casing looks plenty tough to handle whatever activities you could get yourself into. Puma has loaded up unique watch faces that are fitness-focused and complement the sporty styling of the watch. Verizon is offering the Pixel 4a for just $10/mo on new Unlimited lines The Puma smartwatch will be available in November for the solid price of $275, directly from Puma and also at "select retailers" — you can bet it'll be available widely, if Fossil's other brands are any indication.