Verasity’s last article spoke about The Death Of Fixed Monetization Models. The system Creators are currently working in is anything but fair, and definitely not working in either the best interests of them or their audience. Creators are paid based on the advertising shown against their videos. Very few make enough to earn a full time wage. Whilst some manage to get sponsorship deals, it’s hard for the majority of channels to make ends meet. Many Creators find themselves having to split their audience across multiple platforms just to try and make use of the alternative monetization options available.

Aside from uploading video onto other video-sharing platforms, Vloggers often start up live streaming channels so they can receive paid donations from their audience. Aside from livestreaming being a completely different skill than producing videos, many Creators find that only a small portion of their audience move across onto each new platform. The rest of their audience end up being confused about what content is being uploaded where.

Verasity is a suite of blockchain enhanced video platform technologies designed to supercharge the online video ecosystem by enabling a direct and transparent relationship between viewers, content creators and advertisers.

Verasity’s high performance blockchain enables a transparent economy powered by a new micropayment capable token called VERA (VRA), as well as the ability to eliminate fake advertising and content views with patent pending Proof-of-View (PoV™) technology.

‘VERA’, is a new medium of exchange and reward for creating, sharing and viewing videos across the Verasity community. Anyone watching videos on Verasity will earn VERA currency.

Creators have multiple VERA monetization options on Verasity including pay-per-view and paid subscriptions. They can also make their videos free to watch but ask for donations in VERA.

As you might expect donations are a fantastic way of letting Creators know how much you value what they’re making. In fact, they’re perfect for helping smaller creators get a foothold and grow their channel. On Verasity whenever you donate VERA it’s sent directly to the Creator in real-time. Not only do they get to keep more of it as we’re cutting out the intermediaries, they won’t have to wait 30-days to get your donation unlike advertising revenue on traditional platforms. You can give a little, or you can give a lot. It’s up to you.

Choice is a big part of Verasity. Creators choose how to monetize their videos and Viewers decide what content is worth instead of third-parties and intermediaries. Verasity is the end of forcing Creators and Viewers to fit into a one-size-fits-all mould.

The beauty of Verasity is that Creators won’t need to spread themselves thin across multiple platforms just to get access to different revenue models. Verasity’s going to have them all in one place, ready to access from within the video player, and all supercharged with Blockchain technology!

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