BELOIT, WI — At a popular downtown restaurant, Jason Kermeyer nervously smiles while his friends loudly discuss their favorite characters in the popular franchise Love Live. Kermeyer’s friends are passionate fans of the multimedia franchise, having watched all of related anime and even going to see the groups perform live. For them, their love of the fictional school idols and voice actresses who play them are embedded in the fabric of their friend group.

But for Kermeyer, it all happened just a little too quickly.

“They all just started talking about it one day. I don’t watch anime, but I don’t even know if it’s an anime or not. They share pictures of real people, too? And I think there’s a game?” Kermeyer told Anime Maru.

“I was too embarrassed to ask, so I just went along with it. I didn’t want them to think I was Love Living under a rock.”

With the second season of Love Live: Sunshine!! airing soon, conversations about the popular school idol franchise have only gotten more frequent, but Kermeyer told Anime Maru that while he doesn’t really know what’s going on, he enjoys the company of his friends. Kermeyer admits he usually has no trouble as long as he nods and agrees that whatever character or song currently being discussed is “great.”

“I’ve come to realize that I will never know anything about Love Live,” Kermeyer said. “But I do know that Nico is shit.”

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