The Western Bulldogs will give their fans the opportunity to create the Club’s cheer squad banner messages throughout the 2018 AFL season.

The Bulldogs’ banner message creator for the last few years, Danny McGinlay, will scale down his commitments with the Club this season.

“In 2014 I was just a fan with some banner ideas, and now it’s time for the other fans to have a go,” McGinlay said.

“I’d like to take this opportunity to thank Peter Gordon and especially Linda Murray, who took a chance on me in 2014.

“I’ll forever be grateful to the Club for giving me this opportunity. It’s helped raise my profile, got me a TV gig and brought more people to my comedy festival shows.”

Details about the process for fans to submit their banner messages will be communicated in due course.

“The Bulldogs led the way with Danny’s banner messages during the 2016 season, which became a popular talking point in our run to the premiership,” said Bulldogs’ CEO Ameet Bains.

“As a club heading into the 2018 season, we are in a different space in terms of the philosophy and tone of our banner messages.

“The banner messages are not the only association Danny has with the Club, and conversations about his direct involvement with the Bulldogs will continue to take place as we head into the 2018 season.”