Oscar De La Hoya is taking a swing at television.

The boxing legend and promoter is launching De La Hoya TV, a Spanish-language sports and lifestyle channel aimed primarily at Hispanic men who follow boxing and other combat sports.

The network will be offered to distributors as a free video-on-demand service starting in the spring before transitioning to a traditional channel with a subscriber fee.

Mr. De La Hoya will become the latest celebrity to try his hand at television. Oprah Winfrey teamed up with Discovery Communications Inc. to launch OWN in 2011. Channels backed by other entertainers and athletes include Earvin “Magic” Johnson’s Aspire, P. Diddy’s Revolt and Jennifer Lopez’s NUVOtv.

“This is considered a sexy business to be in,” said Derek Baine, an analyst with media industry consulting firm SNL Kagan. “Many people look at the top- line numbers and see huge growth and 40% to 60% margins, not realizing this is mostly generated by big networks that have been on the air for 20 years.”