Johnson & Johnson has launched a print campaign for Carefree Pro Comfort targeted at young women that suggests that sanitary towels should not feel like they’re made of sandpaper. Another execution, running on a consecutive right-hand page, depicts Carefree Pro Comfort as feeling like silk.

When the page is turned, this ad appears on the consecutive right-hand page.

The campaign, created by Lowe Sydney, is running in Cosmopolitan, Cleo, Girlfriend and OK magazines.

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