SEO Services for your Business.

In the digital marketing field, if you want to tell a clueless company apart from the rest, just wait to hear the first question out of their mouth. Nine times out of ten, it`ll be some version of “What does an SEO company do?” or “Do I even need SEO services?”

Let`s not pull any punches here:

Nowadays, a question like that reveals either a blatant lack of market understanding or a half-baked management strategy. It tells more about the company than they`d probably want to.

It speaks of an SEO company that has problems reaching its audience. A company not doing nearly as well as it should be.

As one of the leading SEO firms in the business, questions like these raise a clear red flag when we evaluate companies to work with. It means they avoid dealing with the problems that such a lack of experience bring to the table when executing a marketing strategy.

Having said all that, we also understand that the better we get at our job, educating people on these topics beforehand, the better it is for all involved in the long run.

Here, we are going to address some of those basic questions, and hopefully give you a better grasp on why these days you can`t spell business without SEO.

What is SEO? And the essential services of an SEO company.

Services that should be included in an SEO contract.

Figuring out when you need to hire an SEO company.

How to choose the best SEO company that fits your needs.

Must-ask questions to put forward before signing with an SEO firm.

What does an SEO Company Do?

An SEO company like ours? A hell of a lot, actually.

But before getting into the nitty-gritty of it all, it`s best to get the basics out of the way. As there are still plenty of business owners out there without a clear picture of what SEO actually is.

SEO stands for Search Engine Optimization and refers to the discipline of establishing, increasing, and enhancing your company`s online presence to increase revenue. What this “online presence” is, varies from company to company. Yet it usually revolves around optimizing a primary website or platform, and branches out from there.

It takes merely a glance to some updated SEO stats to get a clear picture of the potential impact SEO holds for most businesses. After all, it isn`t a coincidence that over 60% of marketers have “improving SEO” and growing their organic presence as their top marketing priority.

The online business arena is just that relevant, with global retail eCommerce sales projected to reach $4.5 trillion within a year and a half. And the best way for a business to tap into that massive pool of potential revenue? You guessed it, by having a legitimate, powerful, and effective SEO firm like ours by their side.

You need a legitimate firm to avoid those so-called “SEO gurus” that make a living conning unwary businesses. At best, they eat up your budget delivering zero results. At worst, they engage in black-hat strategies that end up hurting your online presence – and business – until someone like us comes around to fix their mistakes.

You need a powerful, established firm that commands the resources necessary for your company to carve a place among competitors with a head start in the online arena.

But above all, you need an effective SEO company, able to deliver results instead of empty promises.

When it comes to search optimization, it often takes more than just throwing money at the problems to get the desired outcome. Optimization is a highly experimental, tailored process that very rarely works the same way for two different companies. It requires actual know-how combined with flexible strategies and skills.

An effective SEO firm is one that`s clever enough, nimble enough, and adaptable enough to consistently put you in front of your audience and have them convert – Which is the “secret” behind our success.

We are not afraid to say this: We`ve cracked the code by developing a methodology and frameworks that let us consistently deliver results to our clients, adapting to the particulars of each niche.

But what exactly goes into the SEO process?

What are some common SEO services?

At its most basic, an SEO agency needs to increase a company`s revenue by bringing in more business to them. This is usually accomplished by having that company`s content ranking higher on search engine result pages for keywords relevant to their business.

The better a company ranks on search results pages, the more people will engage with their – hopefully optimized – content and convert. Meaning, do business with them.

There are over 200 hundred factors that platforms like Google consider when deciding who goes where in search results. Listing each one goes outside our point here. However, listing a few should give you an idea of some of the things that have to be mastered by a proper SEO company:

Presence of relevant, quality content.

Backlinks and site authority.

Page load speeds.

Correct schema markup.

Social signals directing traffic back to the piece.

User search intent.

Image optimization.

Mobile-readiness.

And many dozens of others that, when playing in conjunction, end up having your content ranking higher.

The thing is that, for an SEO agency like OTT, that`s barely the start.

Comprehensive SEO services like ours run the gamut from on-page optimization (those elements we discussed above) and beyond. Services like local SEO services, online reputation management, web design and development, and even brand management are all part of our portfolio.

When we partner up with a company, we run a full analysis and diagnostic around all these aspects (and many others.) Then, we devise and put in motion a tailored strategy meant to power their strengths and cover/eliminate their weaknesses.

Having said all that, a macro-vision of our process like that can leave a few heads spinning. So, let`s step back into a more manageable context and discuss the different aspects usually included in a typical SEO services contract.

SEO Services Often Included When You Sign on With an SEO Company

What services are included when you sign with an SEO company will vary depending on the level and scope of the company in question. From basic SEO optimization strategies to more in-depth strategies that might need to be implemented on a case-by-case basis.

That said, there are a few fundamentals that form a common baseline across the industry.

Website analysis – Structure, content, and performance.

Off-page status diagnosis.

Website restructuring and code enhancement.

Onsite content optimization.

Off-page factors management.

However, if the company you are considering offers ONLY these services, you might want to keep looking. They will fall short in the long run. You certainly want all that done to your website, but you also need an SEO company who is more interested in your growth than just billing you dry.

Let´s see what these services mean.

Website Analysis

The most basic discipline in SEO is optimizing your website content to have it rank better in SERPs. It makes sense, then, that a competent firm will begin by breaking down the different aspects of your website.

Doing so often reveals the areas that require most immediate action, and helps put together a blueprint for the whole strategy. Such analysis is often broken down into three major areas: Structure, content, and performance.

Website Structural Analysis

The most basic discipline in SEO is optimizing your website content to have it rank better in SERPs. It makes sense, then, that a competent firm will begin by breaking down the different aspects of your website.

Doing so often reveals the areas that require most immediate action, and helps put together a blueprint for the whole strategy. Such analysis is often broken down into three major areas: Structure, content, and performance.

Every. Single. Time.

The most basic discipline in SEO is optimizing your website content to have it rank better in SERPs. It makes sense, then, that a competent firm will begin by breaking down the different aspects of your website.

Doing so often reveals the areas that require most immediate action, and helps put together a blueprint for the whole strategy. Such analysis is often broken down into three major areas: Structure, content, and performance.

Website Content Analysis

The most basic discipline in SEO is optimizing your website content to have it rank better in SERPs. It makes sense, then, that a competent firm will begin by breaking down the different aspects of your website.

Doing so often reveals the areas that require most immediate action, and helps put together a blueprint for the whole strategy. Such analysis is often broken down into three major areas: Structure, content, and performance.

Website Performance Analysis

The most basic discipline in SEO is optimizing your website content to have it rank better in SERPs. It makes sense, then, that a competent firm will begin by breaking down the different aspects of your website.

Doing so often reveals the areas that require most immediate action, and helps put together a blueprint for the whole strategy. Such analysis is often broken down into three major areas: Structure, content, and performance.

Off-page Status Diagnosis

The most basic discipline in SEO is optimizing your website content to have it rank better in SERPs. It makes sense, then, that a competent firm will begin by breaking down the different aspects of your website.

Doing so often reveals the areas that require most immediate action, and helps put together a blueprint for the whole strategy. Such analysis is often broken down into three major areas: Structure, content, and performance.

Website Restructuring and Code Enhancement

Sometimes you get lucky, and you already have an efficient site code and structure in place which, although it can be improved, doesn`t call for immediate repairs. Most of the times, though, there`s plenty of work to take care of in this area whenever we start working with a new partner.

Especially when amateurs were previously in charge of their optimization.

OTT has some of the best, most creative coders around with an eye on efficiency and the other on SEO optimization. Once we take over your site`s optimization tasks, you can rest assured we`ll turn it into a lean, mean, conversion machine.

Among many other things, our site engineers and designers will:

Restructure your site`s navigation to enhance UX and conversions.

Clean up the back-end of your site`s code to ensure a smoother performance.

Eliminate crawling errors that affect SERPs performance.

Design effective XML sitemaps and Robot.txt to maximize crawlability.

Enhance navigability by effective internal linking.

Onsite Content Optimization

Valuable, quality content is one of the most surefire ways to improve your website`s ranking and attract organic traffic. As such, populating your site with optimized content is one of our top priorities.

To manage that, we have a powerful in-house team of optimization experts and creative writers able to put out quality optimized pieces on any relevant topic to your industry.

To that end, we make sure to:

Create a sensible keyword strategy to target the areas where you`ll benefit the most.

Add carefully written, keyword-rich content to underperforming landing pages to improve their performance.

Create effective landing pages and progression funnels designed to convert more potential users.

Remove or rewrite duplicated content, as well as refresh outdated pieces.

Off-page Factors Management

Valuable, quality content is one of the most surefire ways to improve your website`s ranking and attract organic traffic. As such, populating your site with optimized content is one of our top priorities.

To manage that, we have a powerful in-house team of optimization experts and creative writers able to put out quality optimized pieces on any relevant topic to your industry.

To that end, we make sure to:

Create a sensible keyword strategy to target the areas where you`ll benefit the most.

Add carefully written, keyword-rich content to underperforming landing pages to improve their performance.

Create effective landing pages and progression funnels designed to convert more potential users.

Remove or rewrite duplicated content, as well as refresh outdated pieces.

Monitoring and Refining

Valuable, quality content is one of the most surefire ways to improve your website`s ranking and attract organic traffic. As such, populating your site with optimized content is one of our top priorities.

To manage that, we have a powerful in-house team of optimization experts and creative writers able to put out quality optimized pieces on any relevant topic to your industry.

To that end, we make sure to:

Create a sensible keyword strategy to target the areas where you`ll benefit the most.

Add carefully written, keyword-rich content to underperforming landing pages to improve their performance.

Create effective landing pages and progression funnels designed to convert more potential users.

Remove or rewrite duplicated content, as well as refresh outdated pieces.