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"Operation Better | Joe Montana | NFL – Hyundai Super Bowl LI"This year, instead of making a commercial for the Super Bowl, Hyundai is making the Super Bowl better for the ones that make today, and every day possible. Watch it immediately following Super Bowl 51 at hyundaiusa.com/better.2017 Super Bowl teaser ad celebrates veteransJoe Montana: I think the most important thing about a leader, to me, is in their mind they truly believe that are gonna conquer whatever it is. You have to be able to concentrate in a situation, especially on a field where there is a lot of noise and a lot of things happening, but I'm not talking about the football field.Super Bowl ChampionJoe MontanaThis year, some of the better moments of the Super Bowl won't happen on the field.Witness them immediately after the Super Bowl.HyundaiOfficial Sponsor of Super Bowl LI