Lead generation has never been more difficult when it comes to internet marketing. Everyday there are more home services lead generation companies coming online. HomeAdvisor, Angie’s List, Thumbtack, Houzz, and now Takl. For General Contractors, Plumbers, HVAC Contractors, and Remodeling Companies, these leads can cost anywhere from $50 to $350, per lead! In most cases, these leads are sold to several other competing companies in your area. Plus there is no guarantee that you will ever even speak with the prospective client!

For anyone reading this that isn’t already a HomeAdvisor Pro or Thumbtack Pro, this might sound insane. Why on earth would any small business pay so much in hopes of just talking with a prospective client? The easy answer, well in most cases the return on your investment, or (ROI), is still worth it and makes sense for your business. For most businesses, where else are you going to get the leads, you don’t have any internet presence. Door to door hanging flyers and word of mouth advertising will only go so far. Don’t worry, when your company is marketed right, you won’t have to be married to these lead generation companies for life!