“Without a goal, analytics is aimless and worthless. A target should go with every goal. If a strategy meets a goal: It’s working. If a strategy meets a target: It’s a success” — Michael Porter, an economist, researcher and professor at Harvard Business School.

Google Analytics offers you access to the extensive amounts of information about your business. However, you need to choose the most important metrics and get on the fast track to growth.

At Statsbot, we are constantly exploring what data is necessary for analysts and marketers to offer something new and improve our use cases. So we asked experts, what metrics matter the most, and explained how Statsbot can help you to focus on them.

Martijn Scheijbeler — CMO at The Next Web

Reach is the most important metric for marketers, which creates a sustainable business model in media. You need also pay attention to engagement/retention + loyalty. In terms of loyalty, it’s mostly returning users: how often do they come back to TNW and how do they get back: always social, always organic, etc.

Here are some examples of work with Statsbot in your Slack channels. Note: it’s not necessary to type “@statsbot” before your command.