The Trump campaign is fighting for every vote—even among demographics that traditionally vote Democrat.

The campaign announced Wednesday that it will be opening 15 community engagement centers in battleground states aimed at increasing African-American support for the president.

“Last time it was ‘what the hell do you have to lose?’ Now, we’re going to show them what they’ve gained from President Trump and what more they could gain if they get more four years,” said White House senior adviser Jared Kushner, reports NBC News.