FLORHAM PARK, N.J. -- The anti-John Idzik groundswell hasn't subsided.

The folks at FireJohnIdzik.com, who raised money from disgruntled New York Jets fans to put a billboard near MetLife Stadium, have a new billboard and a new project.

The group produced 10,000 "protest towels" that will be distributed to fans at the final home game, Dec. 21 against the New England Patriots. It's being billed as "Penalty Flag Day." Actually, they will available late next week in various bars in the New York/New Jersey area. Show a ticket to the bartender, and you get five free towels.

The website tried to stage a protest at Monday night's game, sneaking signs into the stadium and displaying them in the upper deck, but they violated the no-sign rule and were confiscated. Next up: The towels.

The towels are the color of penalty flags and say: "Attention Woody. Fire Glat! Fire Bradway! Fire Idzik! Clean House!"

That, of course, is a reference to owner Woody Johnson, team president Neil Glat and senior personnel executive Terry Bradway.

An image of the towel appears on the new billboard, located on Route 3 West, about a half-mile from the stadium.

Here's the kicker: The website joined forces with the person behind the infamous practice-field flyover. In early November, a plane circled a Jets practice for 20 minutes with a banner that read: "Fire John Idzik!" Idzik was on the field, along with Johnson.