Stories about creators earning money on YouTube are not that far fetched when it comes to having a YouTube channel. Some might think that you have to have millions of subscribers and yes, it is easier when you’re better known aka have a few millions subs. Still, doesn’t mean you can’t make money from the current subscriber number. I have a YouTube channel myself (more than 5 K subs), which isn’t that big but I have learned a few tips and tricks on how to earn money and monetize my YouTube videos. I can say that I personally tried all these and they all work for me, so feel free to try these out.

How much do YouTubers make for their videos?

I don’t need to tell you how to become a YouTuber — you just make videos about the topics you like, that’s it. There’s no guide on how to be a YouTuber, it all comes down to your interests and making videos, finding your niche with your videos and these tips are mostly good for when you already have a YouTube channel and a few videos out, but also great if you think ahead too. The problem is — you have no clue what the ‘YouTuber salary’ might be for your channel, how much bigger YouTube names earn too. So, the main question is — how much do YouTubers make?

I will give numbers and examples. When talking about sponsored videos, the standard pricing is about $0.05 cents per view, so:

The most subscribed YouTuber Pewdiepie (87 M) should make about $100,000 per video according to our basic calculations.

(87 M) should make about per video according to our basic calculations. Another popular YouTube channel T-series (87 M) according to us approximately makes $25,000 per video from their videos, which are uploaded often and there is a lot of them.

(87 M) according to us approximately makes per video from their videos, which are uploaded often and there is a lot of them. Tech YouTuber UnboxTherapy (13 M) should make $55,000 for a video.

(13 M) should make for a video. Linus Tech Tips (8 M) should earn about $70,000 per video based on our calculations.

(8 M) should earn about per video based on our calculations. American YouTuber Marquez Brownlee (8 M) should make $60,000.

Youtube monetization: how to monetize YouTube videos?

There are a few ways on how to earn money online with the help of YouTube, so:

YouTube pays for ad views and clicks. This is pretty straightforward, as you can monetize the ad views that your YouTube channel gets — this all comes down to the how many views and clicks the ads got during your videos. YouTube puts ads into your videos via AdSense. The obvious disadvantages are:

Ads themselves.

Your audience will not be happy.

A lot of Internet users have ad blockers.

2. YouTube pays for video views. You just need to check the YouTube partner program to become a member of it and get paid strictly for views of your videos. This is:

Good if your videos are gaining momentum and becoming viral.

Your channel is getting more and more popular.

3. YouTube paid sponsorships. The main challenge of this is to find a generic product that might fit your YouTube channel and your audience. Sponsorships have a few advantages:

Sponsored content does not annoy the viewer, as you can use the sponsored product and integrate them into your video seamlessly. Especially, if you choose a product that is not far fetched from your channel topics.

You get to be a brand ambassador, so choose a brand that has a good reputation. If not, the bad reputation can harm your videos as well as earnings too, so choose a brand that will grow together with you.

4. A mix of everything. If you mix paid sponsorship with YouTube’s own ways, you can get money not only from the video platform itself, but work with a variety of different services and products, earning a more stable income.

How to calculate how much money to ask for?

Alright, so now you’ve found a product that you’d feel comfortable working with — it suits your audience, it has a strong brand, maybe you personally use it yourself, etc. Now you are faced with a question — how much money, based on your channel and subscriber numbers, can you ask the sponsor for?

Here are a few tips on how to quickly calculate the possible sum of money:

The YouTube market standard is about $0.05 per one video view.

If your video gets 100 views, you’ll approximately earn about $5.

Don’t forget to make relevant videos about your preferred content. Also, it’s best if you have a video schedule that is known to viewers, then they’ll be excited about your videos too.

Be moderate, a bigger amount of videos won’t mean more views — better content and consistency is key, then all your videos will get even more views, with the chance to earn more per view.

I personally have a small tech channel, so believe me, I searched for all kinds of products that I can get a sponsorship of. Up to date, I found these to be the best for me:

I found NordVPN to suit me the best for its strong brand, not to mention that I use it myself day to day. As my YouTube channel is mostly about tech and covers IT topics, choosing such a product as my main sponsor is great, as it is relevant to my audience too.

Moreover, some sponsors, especially bigger brands, have dedicated landing pages that you can use to register for a YouTube sponsorship. For example, I personally found and registered for a NordVPN sponsorship via their landing page (https://nordvpn.com/influencers/), but with most other brands — I just sent an email to their customer support.

I’m also adding an email template if you’ll decide to outreach the possible YouTube sponsors, you can tweak it to make it more personal, add details and so on:

Hello,

I am the creator behind the YouTube channel (link to your channel) and I have (subscriber number) subscribers. I make videos about (video topics) that seem to be very similar or in line with your product. My YouTube channel is constantly growing and I am looking for a product that would be relevant to my audience.

I’ve always been impressed with your product (write more details about the product you are reaching out to). I can see it being promoted on my YouTube channel with possible topics for relevant content and possible integrations into my own unique content.

If this sounds like a good opportunity that you’d be interested in, please respond and we can then discuss the needed details.

Regards,

(your name and surname)