As outlined in our previous blog post, the Branche Loyalty Token (BLT) is our internal customer reward program that connects our three types of customers and offers a wide variety of options for receiving extra value from their transactions and customizing their experiences.

It is this loyalty token, the lifeblood of our platform, that Digital Escrow Services will be offering up for pre-sale in early November. The tokens purchased now will be the first ones used to launch our final application. It will give those who purchase now, not just the inherent value and investment the tokens directly represent, but also the general benefits granted by being the exclusive initial token supply.

After launch, as new customers accrue or purchase BLT, they will be able to customize their account, through the Branche Marketplace, by unlocking achievements and purchasing augments. Many of These customizations can give the customer value by taking away from the Branche slice of the revenue sharing. The Vendors and Lenders can increase their portions of the revenue share and the Clients can reduce the cost of their fees.The cost of the augments will generally be determined by a percentage of the estimated additional revenue the user would receive over the time period the bonus will be enabled.This creates additional options for the customer base, depending on their physical location, and the volume in their market. In low volume local markets where the value of the token exceeds the value received over time from bonuses, these users can sell their tokens into high volume markets where the value received over time from bonuses exceeds the market value of the tokens.

This also gives Branche the flexibility to incentivize the purchase of tokens from other users by running sales in the Branche Marketplace.

An example of one of the less direct, but potentially more powerful augments, is that BLT can also be used to move to the top of the queue to become a Vendor or Lender within a new market before it goes live. When the market opens up and the reserved Vendor and Lender accounts become active, the loyalty token supply can be sold to fund their personal wallet or held to purchase bonuses for their new accounts.

Now, as our pre-sale approaches, we hope that our offering will not only help our company progress past the prototype stage, but also help to create a relationship between us and the crypto community going forward. To this end, we have listened to many of the frustrations of some previous ICO type pre-sales and we are dedicated to issuing a fair ICO and are offering the issuance of the initial supply of our Branche Loyalty Token as a capped, one time pre-sale event. We will be limiting funds only to what we believe will need for the next year: $3.5m USD, we will not pre-mine any tokens, and to access the pre-sale you will need to provide your name, email and phone number for verification .

Here are just some of the stats surrounding our upcoming pre-sale.

Fund Allocation

As always, we will be releasing more information over the coming weeks and we are always happy to answer any questions you may have.

You can contact us at: info@branche.io

Learn more about us here: http://www.branche.io/aboutus

And you can signup for regular news and updates here: http://www.digitalescrowservices.com/branche/signup