Each year at Comic-Con, I look on as adults and kids scramble to get their hands on limited-edition toys.

One consistently popular product is Hasbro's My Little Pony exclusive. The pony is different every year, and it certainly drives fans (including those Bronies) to the Hasbro booth.

Today I'm happy to show you a few never-before-seen images of the 2012 pony. Inspired by the Hub series My Little Pony Friendship Is Magic, this lovely Pegasus comes with a cluster of bubbles on her rear. (Fun fact for non-Ponyheads: That's called a "cutie mark.")

The pony will sell for $19.99 at San Diego Comic-Con and this year's My Little Pony Fair and Convention, slated for July 7-8 in Orlando. If you're not going to either event, note that a limited number will be available at www.hasbrotoyshop.com after both conventions.

Pony enthusiasts can get a closer look at the box below: