90-year-old Hefner says he's been looking for someone to tell the story of Playboy and now he feels like he's working with "the right partners." Stephen David Entertainment will handle the production duties with Stephen David (The Men Who Built America, The World Wars), Peter Jaysen (You Me Her) and Dick Rosenzweig (The House Bunny, The Playboy Club) as executive producers. The series is set to debut in US, UK, Germany, Austria and Japan sometime next year.

"Although Hugh Hefner is an iconic figure known worldwide, most people may not be aware of the impact he has had on some of this country's most important social revolutions," said Amazon Studios head of unscripted Conrad Riggs said in a press release. "We are excited to bring Prime members the untold story of Mr. Hefner's remarkable life and his contributions to modern American history."

Playboy has made some interesting moves over the last year. The magazine announced that internet porn had forced it to go PG-13, which meant that it would no longer feature fully nude models. It also launched a new model app last fall to feature its articles instead of its photography. Perhaps Amazon's new show will chronicle the media landscape that led to those changes. Unfortunately, we'll have to wait a while to find out.