Open letter to you (a potential investor):

As our downtown has blossomed over the years, and with the help of the City of Las Cruces, the DLCP organziation and it's community, we're finally getting the downtown we deserve in Las Cruces, NM. With the support and help from some really good people (you know who you are). I'd love to add to this beautiful part of the city, a rare and unique coffee and espresso shop focused around blues music, serving fine espresso, coffee and tea drinks. (coffee roaster chosen, is a fair trade certified partner) Plus, delicious fresh pastries from legendary Las Cruces bakery “Leo’s Bakery”.

I have so much financially and emotionally invested into this project, all I want to do is get this coffee shop doors open ASAP! It's been seven months in the making, and I hit a big road block. Additional capital $$. I am trying to raise an additional $36,745 for the construction of two ADA compliant restrooms, some electrical, HVAC, plumbling and flooring. Most of these downtown buildings have been around since 1920, and all they need is some TLC to get them up to code and safe for people to patronize.

I have a strong written business plan with details of how I intend to run a sucessful coffee house. This detailed business plan includes the legal structure, revenue, market analysis of the city and area I want to conduct business. Highlights of the location and details about the physical structure. Plan also, includes how I plan to promote the business, how I plan to make a profit, products, services offered, management and team goals. I have a cost spreadsheet with the cost of every drink we produce, including the cup, sleeve, coffee beans, milk etc. Last, and extremely important is a 12 month projected income statement that is packed with details about revenue, cost of goods, operating expense, advertising cost, business insurance, taxes, payroll/accounting, supplies, repairs and maintenance, as well as net income profit and loss. My plan to build a strong business to be profitable and have a healthy cash flow is vital for the coffee shop that I plan to own & operate for decades as well as gain your confidence to invest in the idea.

This is where you come in. If you would be so kind and great to pledge $25, $100 or $500 I will in return be eternaly grateful and ship you a cool incentive to show my appreciation for believing in the Downtown Blues Coffee project. Please see the three tier incentive program for more details.

If the Downtown Blues Coffee, LLC flys like we think it will, we have plans to open our own coffee roasting company, hopefully in the downtown area. Please visit our website at http://www.downtownbluescoffee.com

With my passion for blues music, coffee and the human race, we know we are destined for greatness!

Sincerely,

Frank D Jaurequi