The Detroit Regional Chamber is getting ready to roll out a talent retention and attraction website that will serve as a template for other regions in the state.

The Let's Detroit talent attraction and retention site and strategy will align with the state's "Choose Michigan" talent attraction site/campaign, which is expected to launch later this month, as announced during the Mackinac Policy Conference by Gov. Rick Snyder.

The chamber benchmarked other regions nationally and internationally that have robust campaigns and web portals to attract talent to develop the new site, which will target young professionals. It's borrowing elements around employer engagement and the "live, work, play" aspects from Grand Rapids' "Hello West Michigan" site, and an element that will enable people near and far to "text a Detroiter" stemmed from Sweden's use of an 800 number anyone can call to ask questions about the country.

The "Let's Detroit" site is set to go live in September.

"We view this as something that will be evergreen, that will evolve and adapt over time," said Detroit Regional Chamber President and CEO Sandy Baruah.

"There is a war for talent in global economy, and we don't see that abating anytime soon."

Currently, about 36 percent of graduates from post-secondary certificate and degree programs stay in the state, Baruah said. The chamber's goal is to increase that to 60 percent and the Let's Detroit site is part of the strategy.

The campaign is also aimed at connecting employers and talent, he said.