Another day, another reason to love Kickstarter. Today's reason: a smaller dry cleaning budget, plus less time spent dealing with the hassle of laundry. Thanks for that go to new venture Wool & Prince, a shirt company crafting slim, modern button-downs from… you guessed it: wool. Why eschew standard cotton in favor of a material that all too many guys associate with scratchy novelty sweaters from Grandma? Well, it's a whole hell of a lot more durable than cotton, for one thing, lasting up to six times as long as Eli Whitney's favorite fiber. Wool also helps regulate body temperature, making it cooler in the summer and warmer in the winter than other textile options, and, woven the right way, it's just as soft as cotton.

But the biggest advantage wool has over cotton is its natural odor and wrinkle resistance. That means you don't have to wash a wool shirt as much as you would a cotton one. In fact, Wool & Prince founder Mac Bishop wore one of his prototypes for 100 days straight, without washing or dry cleaning, just to prove that point. Even wearing your shirt twice a week, that's nearly a year's worth of wear. Without a bath. And at the end of the experiment, his shirt still looked — and smelled — good as new. Like we said: Less time at the laundromat is on the horizon.

Head on over to Kickstarter to learn more and help fund the project.

Jonathan Evans Jonathan Evans is the style director of Esquire, covering all things fashion, grooming, accessories, and, of course, sneakers.

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