“There’s some substantial market opportunity for the business to optimize fundamentals,” he said. “In a non-core sports league like lacrosse, with six teams, had we chosen the city-based model, we would have been very exclusive, or even hyper-localized, to six markets only. ... By becoming a tour-based model, we’re now in 13 cities over the course of a 14-weekend season. That gives not only fans in markets access to the best teams and the best players, but it also gives our players an opportunity to showcase their talent in new markets.”