London-based desgin firm Priestmangoode designed an airplane cabin capable of stowing one piece of luggage from every passenger in the overhead bins.

Staggering seats in first class allowed the designers to preserve precious, high-margin legroom while utilizing the same bins and seat rails as the economy classes.

The design overhaul leverages traditional materials which are arrayed in clever ways.

A subtle change to the overhead bin's design led to a 40 percent increase in its capacity.

The key was shrinking the personal service unit, or PSU, the module that houses the fasten seatbelt sign, call button, and oxygen mask. Shrinking this piece of hardware made more room for bags without impacting safety or utility.

The redesign saved space and made the PSU feel a bit like an iPhone.

Every fixture was redesigned to make the consumer touch points feel luxurious.

A small step is molded into the side of the seat, giving vertically challenged people a way to reach the overhead bin.

Sound deadening panels help to reduce the noise for those sitting near the loo.

The seats were designed to accomadate tablets owned by passengers, recognizing that an airline fleet can never keep up with the pace of consumer electronics.

The galley is shiny.

Touchless faucets and tile backsplashes make the bathrooms feel upscale.

Jets featuring this new cabin design will take off starting in 2018.