They aren't using any of their TV show versions in the movies... and presumably vice-versa if they ever have anyone else on one of the TV shows that has been in a movie.



Marvel is, but they have potential problems as a result. I mean, they aren't likely to spring for Robert Downey or someone to show up on Agents of SHIELD... and when they put billions into the next Marvel movie, they aren't likely to put many (outside of perhaps Coulson and a handful that have already been in the movies) of the TV show actors on the big screen. So, it's a shared Marvel Universe, often in name only. Also, they have different actors playing General Ross in the movie appearance vs the TV show... and Banner has been recast a few times.



In some ways, the DC separation makes more sense... keep it all separate and less toes to accidentally step on.