According to Professor Elsa Outinen, a leading business academic from Helsinki University, nothingness, is the unequivocal source of Finnish ingenuity.

You only need to look at the management team of Nokia to appreciate how they incorporated this long standing Finnish tradition into the core stimuli for their business success, one that helped make their mobile phones the most coveted item around the telecommunications world.

Sources close to Nokia say that it was a well-known fact that the most creative thinkers in their R&D team commenced each day with a habitual unclothed plunge in the corporate sauna to initiate their innovative prowess. Even the HR Director was known to happily participate, and unquestionably approved of the bare skinned activity. Alas, Nokia’s business dominance faltered in the latter years, when it was deemed by those that theoretically knew better, that saunas should be a place of prescribed bathing costume coverage to ensure the worldly attainment of social corporate respectability.

Professor Outinen spent a lifetime researching the thought provoking benefits derived from Finnish nothingness, and apparently, it all comes down to skin sensitivity and pore receptivity. For many years, barbers have known this closely guarded fact, and have most cleverly financially exploited that joyous awakening feeling men experience following a close cut facial shave. This also explains the high dominance of highly intellectual men who elect to adorn their bald headed appearance, thereby maximising their naked skin porosity.

For those of you a tad too embarrassed to nonchalantly discard your clothes, and then quickly plunge into a deep body covering bubbling hot sauna to maintain your personal dignity, relax, as there is another less public option available to you.

Yes, you can grow a moustache, beard, or let the hairs on your legs protrude without any hindrance. Then, when your level of hairy visual discomfort can no longer be tolerated, you can strategically re-invigorate your skin with the application of a very sharp razor. Once done, you will instantaneously experience that Finnish feeling of naked skin porosity, together with the associated personal thoughtful benefit of true creative inspiration.

Yes, the answer is indeed Nothing.