Hello everyone.

First of all let me say that according to southeastern trains it is , well after pressure from politicians I Should say .

Southeastern is a train service that runs between London, Kent and parts of East Sussex since 2006.Approximately 640,000 passengers travel with them every week day, additionally they manage 166 stations and serve 176 stations.

In the mid of October Southeastern appeared on the news not so much because they are a big organisation but because of a woman’s buttom advert displayed on their stations .

In this advert one can read the following : Good for sitting, squeezing and shaking, don’t bruise it. Please take extra care in wet weather conditions. Love every bit of you.”

Believe it or not this was supposedly to be a ‘safety’ poster .

The poster was then remved from 70 railway stations due to complaints. Especially from two MPs from two labour politicians . They observed that the advert was was sexist ‘appalling and ridiculous’.

MPs Teresa Pearce stated that the advert ‘had no place’ on London’s transport network’ adding that ‘Women face sexual abuse and harassment every day on public transport and it was appalling to see that Southeastern think that it is OK to trivialise it in this way’.

Southeastern has now removed these adverts and a spokesman argument was that ‘The poster was used as it was intended to be a harmless, but impactful way of drawing attention to safety issues at stations, particularly trips and falls during wet weather’ then recognised that it might caused offence.

Well to be completely honest that advert was indeed sexist and male chauvinist . It baffles me that it even got to the printing stage before someone with a little bit of common sense stop this nonsense .

The taggline is completely outrageous it is as if we are talking about an object . Not really a human being a woman by the way .

Why it was a female buttocks and not a male? Are females more likely to fall? Are we see was that fragile ? And for instance if we do fall are we really going to be more preoccupied with our buttons than with other parts of our body? Is a ‘but’ our best asset ? So if we love our butts then we are loving every bit of ourselves ?

When will this ‘buttons’ trend come to an end? Or shall I say when will society try to impose that our appearance is what it counts the most and not our character, values and morals ?

This advert was a shambles and it is like they were saying all this ‘ Please take extra care in wet weather conditions. to be perceived as if they were indeed caring about our wellbeing when indeed no female would look at this advert ? Why make an advert for both genders when you imply only one ? This advert was made thinking about females for males simple as that .

Metro (an English newspaper) has made a pool questioning people about the situation asking them if the post should be removed .

Bellow are the statistics :

Clearly the ‘No. Chill peeps has ‘won’ this ‘competition’ nonetheless the fact is that the post was removed indeed .

Well done people with common sense in the UK we cannot permit this type of adverts on our transports.

This advert is even more hypocrite once London transport launches a frank sexual harassment campaign to tackle the problems .

In this campaign one can see a woman’s journey of being sexually harassed .

The raise of sexual incidents has contributed to Tfl ( transports for London) launching this campaign . It is reported that 10% of passengers experience unwanted sexual behaviour on public transport in the capital of UK however only 1 in 10 report.

The key slogan for this campaign is : ‘Report it to stop it ‘.

That is what I can conclude from the Southeastern earlier advert episode, for many this is just a simple advert ‘ just for a laugh ‘ but for some this is far from a laugh , therefore they took action by reporting in order to stop it.

No one has the right to put people in uncomfortable situations wether direct or indirectly , verbal or non verbal communication .

Read more about this news on :

http://www.bbc.co.uk/news/uk-england-london-34549919

http://www.telegraph.co.uk/women/womens-life/11535588/Transport-for-London-launches-hard-hitting-sexual-harrassment-campaign.html

Thank you .

SmashingReal



