An advert that showed a model wearing revealing clothing has been banned for being likely to 'cause serious offence by objectifying women' following a single complaint.

The YouTube promotion for Manchester-based clothing firm Prettylittlething.com features a woman showing off a series of outfits, including chaps-style underwear and a mesh bodysuit - each of which leave large portions of skin exposed.

One person complained that the 31-second ad was 'overly sexualised and objectified women' and said it was offensive and irresponsible.

Bosses at the Advertising Standards Authority (ASA) agreed and banned the ad - first seen in October last year - from being shown again.

The YouTube promotion for Prettylittlething.com features a woman showing off a series of outfits, including chaps-style underwear and a mesh bodysuit - each of which leave large portions of skin exposed

A spokesman for the ASA said: 'The ad began with a woman looking over her shoulder in a seductive manner wearing black vinyl, high waisted chaps-style knickers which revealed her buttocks.

'A later scene depicted a woman wearing a transparent mesh bodysuit. The woman was lying on her side with her knee bent up and with a neon bar in between her legs.

'The next scene showed a woman in a bikini top, holding the neon bar behind her shoulders in a highly sexualised pose which accentuated her breasts.

'The woman was then depicted crouched down with her legs apart, wearing chaps-style trousers to reveal string bikini bottoms.

Bosses at the Advertising Standards Authority agreed and banned the ad - first seen in October last year - from being shown again

Bosses at the company said the advert highlighted how it 'supported and promoted diversity' for 'all shapes and sizes'

'We considered that the cumulative effect of the scenes meant that overall, the products had been presented in an overly-sexualised way that invited viewers to view the women as sexual objects.

'We therefore concluded that the ad was likely to cause serious offence and was irresponsible.'

It added: 'The ad must not appear again in its current form.

'We told Prettylittlething.com Ltd not to use advertising that was likely to cause serious offence by objectifying women.'

Bosses at the company said the advert highlighted how it 'supported and promoted diversity' for 'all shapes and sizes' - and that it showed models with a 'healthy body image' that was 'inclusive and empowered women'.

It said the ad was inspired by customers who wanted the 'latest rave-style clothing'.