Sitting behind a locked enclosure at Fry’s Electronics in North Austin is a box that contains a brand-new computer processor called Ryzen.

These processors, about the size of a poker chip, sell for between $330 and $500 and they are being marketed toward people with sophisticated computing needs, like video gamers and video editors.

Much of the design work on these chips was done nearly 19 miles away at Advanced Micro Devices’ 58-acre Austin campus. Ryzen is the first version of AMD’s new microprocessor design to hit the shelves this year.

This new design, which was code-named "Zen," has been highly anticipated since it was announced in May 2015 because it has the potential to turn around an entire company’s fortunes.

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