The design will feature across the entire Ginsters portfolio and includes a new logo and a “bold” design that tells the history of the Ginsters brand.

The launch will be supported by consumer activities on London’s South Bank in July, as well as a social media and food influencer campaign.

Ginsters managing director Kieran Hemsworth said: “As category leaders we will pave the way for product development and innovation, bringing new audiences into the aisle. We are driving the category by meeting consumer-demand for on-trend flavours and the latest consumer-lifestyle choices.”

The brand said it is the number one pasty brand across all convenience stores and is the fastest growing brand, bringing 650,000 households to the category in the last 12 months.