By Victor Salazar

New York - Unified middleweight champion Gennady Golovkin (36-0, 33 KO’s) will be in perhaps his most prolific and biggest fight of his career when he takes on Danny Jacobs (32-1, 29 KO’s) on March 18th inside Madison Square Garden.

When Golovkin fought in a small arena in Upstate New York, he had a lot of skeptics who questioned whether he could become a major star. Fast-forward half a decade later, he’s on par to sell out Madison Square Garden for a second time. Tom Loeffler, the managing director of K2 Promotions, feels he has the recipe for another sellout inside the world’s most famous arena.

“Whenever you have a matchup with someone like Danny Jacobs who is local here and is from New York and you combine that with Gennady’s following, it’s a great response,” Loeffler told BoxingScene.com. "The ticket sales response is great. It’s going to be broadcast in over 100 countries and here in the US on HBO pay-per-view. It’s a tough challenge for both fighters and really the most marketable fighters for both at the same time.”

Golovkin last showing on pay-per-view netted around 150,000 buys. Most insiders feel that this fight with Jacobs has to do much better if GGG wants to get a good piece of the pie in a possible fight with Canelo Alvarez. But the promoter says the focus is on Jacobs and not making a fight with Canelo until after March 18th.

“Everyone is focused on March 18th, Loeffler stated. “If Gennady doesn’t win on March 18th, it doesn’t matter what happens in the future, all of his belts and chasing champions goes out the window. At the same time Danny wants to show he’s the best. I don’t think there’s any losers in this event and both fighters will raise their profile in this fight.”

Golovkin’s last fight in the Garden was a sell out and Loeffler expects the same even with a higher price point of tickets ranging from $100-$1000.

“We have over 5000 tickets prices at 100 dollars when you can see fighters like GGG, Danny Jacobs, and Roman Gonzalez. Plus we are going to have many more fights on the undercard that provide value to the fans. Naturally when you take a big risk like this, both fighters want to get compensated. But we will provide value for those in attendance and those watching on television.”