Android people, please step forward. Good news! Your next phone-buying decision just got a heck of a lot easier. The Google Pixel is now the best Android smartphone you can buy. The other leading contender was disqualified due to spontaneous combustion.

iPhone people, it’s your turn. Ask yourself: Why do I have an iPhone? Is it because of its software, services and privacy policies? Or is it because it’s a very good phone for things like Google Maps, Gmail, Spotify and Facebook Messenger? If you’ve answered yes to the latter, the Pixel may be for you, too.

The Pixel looks like an iPhone 7 clone. It comes in two sizes like the iPhone. It’s the same price (starting at $650 for the 5-inch Pixel and $770 for the 5.5-inch Pixel XL). And, for the first time, Google itself controls both the phone hardware and the software. Yep, just like Apple.

It’s basically the Android iPhone—except with a headphone jack and some privacy concerns.

Why is Google suddenly making such an aggressive play for iPhones? Ironically, it’s because the smartphone war is over. The big leaps now come in software and services and the ecosystem of devices around them. With an iPhone of its own, Google can appeal to longtime Apple buyers who already tend to live mostly in Google’s world.