Okay, okay, I know…referrals are the most obvious and well-known way to get new clients.

However, too many consultants just wait for referrals to fall in their lap. After all, happy clients should spread your name, right? Most clients will, but sometimes clients are busy and won’t go out of their way.

Instead of waiting, open your email and find 2 happy clients, who haven’t sent you referrals yet.

You are going to email them right now asking for a referral. Seriously…do this.

Below is the email copy I used which worked really well. I opened by checking up on the client and then asking for a direct referral. Don’t beat around the bush or leave it open ended, and always keep it short:

Hi [Name],

How is [Company] doing? I enjoyed working with you on that project and would love to hear how it’s going.

On a side note, I’m looking for new clients to work with. Can you connect me to any people or companies in your network that could use my services right now?

-John Smith