Trademark

Throughout our 125+year history, the GE Trademark has stood the test of time. By licensing the GE Trademark we help our partners leverage the intangible qualities associated with it to drive their own growth. Our focus is on helping our partners extract value in GE’s adjacent markets where brand recognition is strongest.

Partnership example: ExxonMobil and GE partnered to launch a co-branded oil for gas turbines that improves turbine bearing efficiency by up to 15%. Developed in collaboration with GE, this gas turbine oil is the first and only lubricant to meet the GE’s Energy Efficient (EE) GEK 121603 turbine oil specification, which GE developed exclusively for its high-performance turbines.