Millennial Males are the driving force behind the $15 billion a year industry.

Plastic Surgery procedures are increasing as millennial men are the catalyst behind this growth according to a report by the American Academy of Facial Plastic Surgeons.

This video featuring Dr. Douglas S. Steinbrech has over 100,00 views performing a 10 minute male model makeover:

About 1/3 of all men when surveyed said that would consider either a surgical or non-surgical procedures according to this latest survey. Among that 31 percent, 58 percent were from 25 to 34 years old, and 34 percent were aged 18 to 24 years. Therefore the mass majority of these guys who said yes were millennial men. At New Theory we already knew this as we recently spoke with Dr. Douglas S. Steinbrech on our podcast who focused mostly on Male Plastic Surgery is so busy that he expanded a 2nd office in Los Angeles after a successful launch in NYC. He is one of the first ever Surgeons to have online Plastic Surgery resource dedicated solely to men’s aesthetics.

The top reason shared by the survey was that the guys want to feel better about themselves, desire to look less tired or stressed and then also please their partners. For Millennials, 42 percent cited wanting to remain competitive in their career as a reason to go under the knife according to the industry survey.

The most common procedures for men are male rhinoplasty (nose jobs), otoplasty (pinning back the ears), and treatment for gynecomastia (a surgery that reduces male breast size), according to to the American Society for Aesthetic Plastic Surgery. Men are also opting for six pack abs and liposuction, even those in shape and appear to hit a “genetic wall” described by Dr. Steinbrech.

According to Dr. Philip J. Miller, a NYC based Facial Plastic Surgeon and RhinoPlasty Expert “We’ve seen a 20% increase in the number of men seeking Rhinoplasty (nosejob) surgery. They often cite disappointment with their photographs in this era of endless selfies, snapchats and Instagrams. Many are candidates for a Microrhinoplasty™ a technique that can remove small bumps without undergoing general anesthesia or a long recovery period. “

Click here to watch the MicroRhinoPlasty video:

As mentioned, Social Media is a big part of the reason why Male Plastic Surgery is growing by leaps and bounds. Instagram and Snapchat are leading the way as the ladies are inquiring about Kylie Jenner lips and the guys want Zac Efron’s abs. Selfies make people hyper aware of their looks and are more critical as a result as they are judged by likes, comments, and shares.

The aesthetic industry is also keeping a close eye on this trend “Attitudes toward aesthetics are changing, and there are two trends driving market expansion,” William Meury, the chief commercial officer of Allergan Plc, maker of Botox, said during a press call in early May. “The first is a youth movement, with the 20- to 30-year-old segment expanding rapidly. The second is a male movement, with more interest by men in aesthetic procedures, and we expect these trends to accelerate over time.” We at New Theory are now sipping our tea as we predicted and spotted this past trend almost two years ago. Both Millennials and Males are a large part of the growth in the aesthetic industry and shows no signs of slowing

Millennials, culturally appear to be a bit open minded towards cosmetic procedures vs. baby boomers find it less socially acceptable for men. The idea of the perfect male has changed over the years as it now may include some brotox along with a little a nip/tuck.

Dr. Steinbrech saw this trend coming up in 2013 and jumped on the opportunity to service this fastest growing segment. While everyone was focusing boobs and Brazilian butts, Dr. Steinbrech was working on pecs, guts and male butts.