45 Str. is an independent streetwear brand based in Sofia. Founded in 2012 by brothers George and Dimitar Stoilovi and Nikolay Temelkov, it showcased its first creations at Warsaw’s Fashion Street showcase later that year. Starting off with unique headwear, it wasn’t too long before the brand launched its collections of unisex streetwear in limited editions. 45 Str. works only with local producers, supporting Bulgarian manufacturing. The designers find their inspiration in the different materials, colours and textiles with which they work, but their success lays in experimentation. For their AW 17 lookbook, they played with everything from retro knits, tiny embroidered animals and plants, Cyrillic lettering, minimalism and comfort. “We believe that in the contemporary globalised world, the need for custom clothing has never been greater and the importance rests in the details,’’ they told The Calvert Journal. By the end of 2017, 45 Str. opened their first pop-up store in the centre of Sofia and are now working on three new collections. The products are available in Sofia, Bourgas, Berlin, Lausanne and Madrid.

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