It’s now the million-dollar viral gag.

A college football fan who held up a sign on national TV begging for beer money — garnering $20,000 — has now raised more than $1 million.

Donations were still pouring in even after Carson King announced last week that he was giving the initial $20,000 to the University of Iowa Stead Family Children’s Hospital.

“WE JUST REACHED A MILLION IN TOTAL CONTRIBUTIONS,” King tweeted Sunday.

He followed up on Monday, saying, “I still can’t believe we hit A Million Dollars. We’re sitting at over $1,065,000.00 in total contributions to @UIchildrens after @BuschBeer and @venmo match our contribution. #ForTheKids and we’re not done yet!”

The thirsty 24-year-old thought he’d get nothing more than a laugh when he held a sign in front of ESPN’s camera saying, “Busch Light Supply Needs Replenished” along with his Venmo account details.

“I didn’t think I would make anything, it all started as a joke,” King told CNN.

But his Sept. 14 stunt on ESPN’s “College GameDay” in Ames, Iowa, soon went viral — with the cash quickly flooding in.

King also has an extra reason to toast his viral hit. Busch is sending him a year’s supply of beer, also making personalized cans with his face and “Carson King, Iowa Legend” on the front.

“We said we’d send you a year’s worth of Busch Light, but first we had to make sure the cans were fit for a King. Let us know where to send the truck,” the beer company tweeted him.

King told CNN that he was thrilled that his unexpected viral sensation would help the children’s hospital that “does amazing work for kids and families all over the country.”

“We can’t think — our minds are blown by all of this!” the hospital tweeted. “Thank you to everyone who helped reach this milestone! We’re so grateful!”