The brother of infamous drug kingpin Pablo Escobar has his sights set on the lucrative smartphone market, unveiling a gold, foldable phone that he claims is unbreakable.

Roberto Escobar, 71, has claimed he wants to "beat Apple" and claimed he was planning to sue Apple in a $30bn (£22.8bn) lawsuit.

Escobar, who was the accountant and co-founder of the cocaine-smuggling Medellin Cartel, unveiled the $349 “Escobar Fold 1” with a selection of promotional stills with Pablo Escobar’s mugshot as the phone’s background and a video with scantily-clad models.

Similar to Samsung’s £1900 Galaxy Fold, Escobar’s phone features a flexible screen that can fold outward into a tablet.

According to Escobar Inc. chief executive Olof Gustafsson the screen is made of a proprietary plastic that "makes it almost unbreakable," claiming that it is the "most durable telephone screen on the market."