I LOVE THIS MASCARA. My lashes are MORE NOTICEABLE. LOVE!!! Im also a fan of IT Hero mascara, too! Also fan of Too Faced BTS, and classic Maybelline, too. And I enjoy these options. Did you know that once we open and start using a mascara, we should be tossing it in about 3 months?! Because bacteria can get into mascara once we start using it. As we pump, brush comes out, we apply. If your mascara smells, makes your eyes itch, then its time to get rid. All makeup has SAFETY life span. Read up