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The dude who lost his balance and fell from the upper deck of Ralph Wilson stadium has now lost something else: His job.

According to WKBW.com, Rob Hopkins has been fired by advertising firm Eric Mower and Associates, two days after his obviously reckless attempt to slide down the railing.

“EMA is very concerned about Sunday’s incident at the Buffalo Bills’ game and we are relieved that the injured were released from the hospital,” the company said in a release. “Rob Hopkins is no longer employed by EMA.”

While Hopkins may find a new job, he’ll never find his way back into the place where the Bills play.

“The irresponsible behavior that occurred at yesterday’s game by the fan who fell from the upper deck is a violation of our Fan Code of Conduct and cannot, and will not, be tolerated,” the Bills said in a statement. “This individual will not be permitted back into Ralph Wilson Stadium.”

It’s the right outcome. It’s one thing for someone to put their own well-being at risk. Hopkins put others at risk, by actually falling on them.

While Hopkins losing his job seems a little harsh, we can understand why a company that specializes in shaping public perceptions would be a little concerned about its own after an incident like this.

Of course, if this had happened 60 years ago Roger Sterling would have simply given Hopkins a bottle of Scotch and a stern talking to.