[162 Pages Report] Web Analytics market is expected to grow from $1.33 billion in 2014 to $3.09 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 18.3% from 2014 to 2019.

Today, large enterprises as well as the Small and Medium businesses (SMBs) rely largely on the digital data gathered through their web portals. This is because of the rising need of the digital marketers, advertisers and publishers to segment their premium buyers from other customers, track the overall website visitor traffic, manage ad campaigns and improve the complete website performance. Web Analytics Market solutions cater to all these requirements and help the enterprises in reforming their business strategies and add to the online sales. Enterprises across diversified verticals such as retail and consumer goods, healthcare, travel and tourism and others collect data from various sources to understand the customer needs, preference, and drivers for customer loyalty.

IBM, Adobe Systems, Oracle, SAS, Google and Yahoo are active vendors in the Web Analytics Market. These vendors offer their solutions to capture all the interactions and apply big data technologies to derive valuable insights and trends of the customers� purchasing behavior. The report provides global market trends, overall adoption scenario, competitive landscape, and key drivers in this market. The report aims at estimating the current market size and the future growth potential of this market across verticals and regions based on the various types of applications.

MarketsandMarkets has segmented the global web analytics market by solutions, services, deployment type, applications, verticals, and regions.

On the basis of solutions:

The Web Analytics Market is segmented on the basis of solutions such as marketing automation, search engine tracking and ranking, heat map analytics; behavior based targeting solutions and others.

On the basis of applications:

Web Analytics Market is segmented on the basis of applications into social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, performance monitoring, and others.

On the basis of deployment type:

This market is segmented on the basis of deployment types including on-premise and on-demand.

On the basis of verticals:

Web Analytics Market is classified into different industry verticals such as Banking, Financial Services and Insurance (BFSI), consumer goods and retail, healthcare and life science, government, travel and hospitality, telecommunication and Information Technology (IT), media and entertainment, and others.

On the basis of geographical regions:

Geographical regions are classified into North America (NA), Europe, Latin America (LA), Asia-Pacific (APAC), and Middle East and Africa (MEA).

Web Analytics Market is growing at a quick pace and is fueled by various trends, including the consistent rise in online shopping, rapid adoption of marketing automation platforms and shift towards data driven businesses. The market growth is also attributed to the underlying opportunities such as constant rise in multi-channel marketing and increasing cloud based deployment trends.

Web analytics vendors are constantly focusing on delivering comprehensive quality solutions such as search engine tracking and ranking, heat map analytics and others. These solutions will cater to the enterprise level web analytics requirements such as website visitor traffic mapping, customer purchasing behavior analysis, ad campaign management and more. This analyzed information further assists enterprises to frame their business strategies more effectively to increase their online revenue generation.

Globally, web analytics adoption rate is increasing in the APAC region due to the growing implementation of the solutions and awareness amongst the businesses to utilize the huge chunks of unstructured online data. Basically, web analytics technology is applied into social media management, targeting and behavioral analysis, display advertising optimization and others. The website analysis tracks customer purchasing trends, interest areas, assesses the website performance and demonstrates the data into dashboards and reports for upper level management to extract useful business insights.

Web analytics solutions are extensively used in a wide spectrum of verticals such as consumer goods and retail, healthcare and life sciences, government, transportation and logistics, travel and hospitality, telecommunication and IT. The web analytics platforms are being rapidly deployed on demand and this cloud based deployment is expected to grow faster than on premise deployment from the year 2014 to 2019.

Overall Market Size

Web Analytics Market Size, by Region, 2014-2019 ($Billion)

Source: MarketsandMarkets Analysis

The table given above highlights the market size across five regions from 2014 to 2019. Web Analytics market is expected to grow from $1.33 billion in 2014 to $3.09 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 18.3% from 2014 to 2019. LA and MEA regions are growing rapidly with CAGRs of 28.4% and 25%, respectively from 2014 to 2019.