Kate Crawford, speaking at the AI Now conference at MIT this week. John Maeda (@johnmaeda)

Opaque and potentially biased mathematical models are remaking our lives—and neither the companies responsible for developing them nor the government is interested in addressing the problem.

This week a group of researchers, together with the American Civil Liberties Union, launched an effort to identify and highlight algorithmic bias. The AI Now initiative was announced at an event held at MIT to discuss what many experts see as a growing challenge.

Algorithmic bias is shaping up to be a major societal issue at a critical moment in the evolution of machine learning and AI. If the bias lurking inside the algorithms that make ever-more-important decisions goes unrecognized and unchecked, it could have serious negative consequences, especially for poorer communities and minorities. The eventual outcry might also stymie the progress of an incredibly useful technology (see “Inspecting Algorithms for Bias”).

Algorithms that may conceal hidden biases are already routinely used to make vital financial and legal decisions. Proprietary algorithms are used to decide, for instance, who gets a job interview, who gets granted parole, and who gets a loan.

The founders of the new AI Now Initiative, Kate Crawford, a researcher at Microsoft, and Meredith Whittaker, a researcher at Google, say bias may exist in all sorts of services and products.

“It’s still early days for understanding algorithmic bias,” Crawford and Whittaker said in an e-mail. “Just this year we’ve seen more systems that have issues, and these are just the ones that have been investigated.”

Examples of algorithmic bias that have come to light lately, they say, include flawed and misrepresentative systems used to rank teachers, and gender-biased models for natural language processing.

Cathy O’Neil, a mathematician and the author of Weapons of Math Destruction, a book that highlights the risk of algorithmic bias in many contexts, says people are often too willing to trust in mathematical models because they believe it will remove human bias. “[Algorithms] replace human processes, but they’re not held to the same standards,” she says. “People trust them too much.”

A key challenge, these and other researchers say, is that crucial stakeholders, including the companies that develop and apply machine learning systems and government regulators, show little interest in monitoring and limiting algorithmic bias. Financial and technology companies use all sorts of mathematical models and aren’t transparent about how they operate. O’Neil says, for example, she is concerned about how the algorithms behind Google’s new job search service work.