When is being a good customer good for the environment? When Dell plants 10,000 trees in your honor.

As part of its “Plant a Tree” program, Dell has planted 10,000 trees in UW–‍Madison’s honor in the Lolo National Forest near Missoula Montana. The 10,000 trees—consisting mainly of much-needed ponderosa, western larch and western white pine—were planted as part of a 300-acre restoration effort to replant trees lost in the 2015 Copper King Fire. The area is also home to wolverine, bear, elk and the northern spotted owl.

Partnering with Dell in this effort are the US Forest Service, the National Forest Foundation and The Conservation Fund.

More on Dell’s Plant a Tree program here. And The Conservation Fund has posted “Planting a Forest for the Ocelot” about a similar forest-restoration project with Dell.