In today’s world pattern of advertising, consumption is changing continuously. Everyone is trying his hands in the most innovative, unique advertising tools in order to better showcase their brands.

During this digital era, online media is becoming an extremely overcrowded sphere. Digital media is somehow giving an edge to the UAE investment opportunities and other countries. In fact, it is found that through print advertising sales may fall by 15-20%, so it is advisable to switch your attention to all the opportunities digital can bring.

Be it Snapchat, Instagram or Facebook, we usually use them for refreshing browsing. But do you know they can also act as an extremely useful tool for both business to consumer (B2C) and business to business (B2B) advertising?

Well, through a powerful digital strategy, you can easily communicate with a global audience and can make most out of the business opportunities in Dubai. But the challenge is how you can get desired online visibility for your business?

It should be noted that increased competition has always left the scope of using innovative mediums for online product promotions and this has sparked the new concept of micro- influencer engagement in the online marketing sphere.

Question is who are micro-influencers?

Micro-influencers is the collective term used for individuals with a significant social media following who help businesses reach their desired target audience by promoting your products or services. Generally having 1,000 and 30,000 followers on Instagram classes you as one. In this blog, we will tell you why are they so important and should we be using them as an addition to our digital marketing strategies or not.

Scroll down and know about benefits of micro-influencers:

With micro-influencers, you can rock the social landscape:

Micro-Influencer is the package of one campaign with multiple benefits. This advertising platform can help your business to reach millions of target audience with the minimal cost. The best quality of micro-influencers is that they give feel of ownership by building a private relationship with end-consumers. They have already earned goodwill from the market which can be a plus factor for your product.

According to the market research, micro-influencers generate 22.2% more follower conversations about purchasing suggestions, making an engagement with them and an attractive option for brand brands. If you are launching new product or service it is advisable to consider their voice to knowledge your niche market. They are truly master marketers with a positive perspective of explaining product characteristics from a consumer’s point of view.

So if you are thinking to utilize investment opportunities in Dubai, try to have micro- influencers on the board. We assure you that your business will get benefited greatly from micro-influencing campaigns.

Higher rate of engagement:

The micro-influencer community is full of engaged audience who are ready to listen, discuss and accept suggestions. Here you can find two-way communications which build trust and maintain high engagement rates when compared with other forms of mass-market advertising platforms.

Micro-influencers can read minds of their followers; they create a need and later on satisfy same by pitching your product. They usually engage buyers in a much more positive and effective way.

They have the skill to make target audiences aware of the USP of products and their benefits. This engagement is very necessary for selling your product and it will improve sales figures and revenues.

Micro-influencers will give you a way to reach larger and more-focused audiences:

Besides having a good number of followers micro-influencers have commanding authority over their followers. They are also specialized in particular segments, which can add seven stars to your startup. This is the most efficient and affordable way to reach your niche audience. The good number of followers can inaugurate your product on a massive scale. In their list, you can often find prospective buyers which result in the positive deal closure.

Increases sales figures through referrals:

Apart from pitching and introduction of products micro-influencing drives a brand by getting referral sales. As per a recent market survey, there are about 83% more chances to sell your product through a referral source.

They are considered to be trustworthy referral sources for the business due to their rich number of followers. Their followers believe them by making personal relationship with the micro-influencer, which means they trust offers shared by the micro-influencer. This results in making micro-influencers a great medium for driving referral sales.

Will help in developing brand loyalty:

Today’s buyers are focused on buying products from trustworthy sources and micro-influencers play an important role in this decision. Through their incredible number of followers, they help you in creating brand loyalty of your product. They are found to be a reliable resource for a buyer, resulting in developing long-term brand loyalty.

Effective Rate:

According to the popular researches, the rate of engagement is 60% higher when you switch to the micro-influencers. Besides being efficient and cost-effective advertising tool, a micro-influencer can drive social conversation 22.2x more than the average consumer amongst their growing follower network. Popular brands have all found success in partnering up with micro-influencers to promote their products with surer to follow in their footsteps.

Can you become a micro-influencer?

Of course, yes! All you need is to have a focused topic and of course, some engaging content with the aim to purely promote and positively advise new services and products.