There’s always a gap between an intention and an actual purchase. If you continually improve your marketing techniques, you may see that your visitors spend quite a bit amount of time before they put it into a basket. Why is it so long? They have an intention but there’s still some hesitation. Can I wear this dress with my favorite pumps? Will this fridge fit nicely to my kitchen?

They are not sure if they should buy it. And here’s a gap.

Another study conducted by Copenhagen Business School showed that people who virtually tried on a product decided to buy it than those exposed to traditional marketing. If I can see the product description on the webpage it’s traditional. Augmented reality marketing virtually puts the product in the prospect’s hands, allowing them to explore it and form their own conclusions on its benefits and quality.