Winning Queensland seats is crucial for the Labor Party, leader Bill Shorten has argued.

Delivering a speech to the party faithful at Beenleigh Bowls Club on Thursday as he began a nine-day bus tour of Queensland, Mr Shorten said the party needed to “win Queensland” if it wanted to form government.

Federal Opposition Leader Bill Shorten is seen during the launch of his "Queensland Jobs Not Cuts" bus tour in Beenleigh. Credit:AAP

“We’re going to need to outline our plan for every part of Queensland, from the suburbs to the regions, from the south-east corner right up to the far north of Queensland,” he said.

“We understand in Labor that where goes Queensland, goes the nation.”