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I really enjoyed this collection of vignettes about situations where individuals incentives don't align completely with the collective good.These are things we need solutions for. Legal frameworks help (though I fear that many of the environmental regulations will be relaxed in 2017 in the United States).The description of the Snowdrift Dilemma on the website goes into better detail than these quick videos. https://wiki.snowdrift.coop/about/snowdrift-dilemma I'm not sure anyone will have much incentive to pledge in the first place (without resorting to rewards / paywalls) but the pledge matching is an interesting experiment.