"Keep America Great": That's the slogan President Donald Trump unveiled at his official campaign launch this week in Orlando, marking the end of MAGA as we know it — maybe. "I’m sorry, MAGA country," Trump said, referring to the "Make America Great Again" mantra that lost to "Keep America Great" by show of applause.

But Trump felt very 2016 at the Tuesday rally, attacking Hillary Clinton at length and prompting old-school "lock her up" chants. Though it's not like Trump's 2016 campaign ever really ended: He filed for re-election the day of his inauguration and has held several rallies since.

Trump also revived a promise from his very first week in office, vowing to remove "millions" of undocumented immigrants from the U.S. The plan? Trump officials pointed to ICE's acting director, who aims to increase deportations "that will include families." (Related: Several undocumented immigrants fired from the president's golf clubs announced they would speak out against Trump in Orlando before the rally.)

Trump's campaign raised nearly $25 million in the first 24 hours after its Florida kickoff, though a new poll shows Trump losing to both Joe Biden and Bernie Sanders in head-to-head matchups in the state. Trump's own polls don't seem much better: His campaign fired pollsters after reports of internal numbers showing him losing to Biden, too.

A week of racial tensions for Trump and Biden

Democratic frontrunner Joe Biden faced backlash from his own party after claiming he and segregationist senators shared moments of "civility" early in his career, an effort to frame himself as bipartisan at a New York fundraiser. "He never called me 'boy,'" Biden said of Democratic Sen. James Eastland, an avowed segregationist from Mississippi. "He always called me 'son.'" Cory Booker, Biden's Democratic opponent, called on Biden to apologize for not helping to make America "a more inclusive place for black people." Biden refused, shooting back: "Cory should apologize. He knows better."

Trump, meanwhile, was called out by Kamala Harris to watch the new Netflix docuseries on the Central Park Five, a group of black and Latino teens wrongly convicted of assault in 1989. Trump spent $85,000 on an ad that year calling for the execution of the teens, who were later exonerated. Asked this week if he would apologize to the men, Trump declined. "You have people on both sides of that," he said.

This week in Trump:

This week in 2020 Dems:

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— Josh Hafner