Olympics chief John Coates has slammed the Crawford report as "disrespectful" and "insulting" to Australia's Olympic achievements and to gold medal heroes in lower-profile sports such as diver Matthew Mitcham, kayaker Ken Wallace and pole vaulter Steve Hooker.

The Crawford report dismissed the Australian Olympic Committee's calls for an extra $100 million a year for 10 years for elite sports, saying that money would be better spent elsewhere.

It also took issue with the AOC's quest to reclaim "top five" status on the medal table at the 2012 London Olympics and future Games, saying that target was not sensible and not an appropriate measure of Australian performance.