Step 1. Use Kik to establish Kin and make it valuable

“Once we have established the new cryptocurrency, we will create demand for it by encouraging people to earn and spend Kin within Kik, which is used by millions of people every day.” [2]

“and very simply […] show the world how they can launch their own Kin economy inside their apps.” [3]

“Once we demonstrate that, we think Kin will be the most-used cryptocurrency in the world… and that will make Kin pretty valuable.” [4]

Step 2. Flood the ecosystem with users and partners

“It’s clear from absolutely every partner we talk to, up to and including partners with hundreds of millions of users, that this is something they need. They need a new monetization model. […] I think literally everybody we’ve talked to has been super excited about Kin.” [5]

“I imagine a day when there are thousands of different places where people can go to share their unique talent with the world, and thousands of different places where people can go to enjoy the unique talents of others. In these places, the Kin people receive will be blind to their age, country, and race. Instead, it will be based solely on their passion and skills.” [6]

Step 3. Release a tsunami of demand

“Brands will want to hire consumers for either their attention or their opinions, and users will want to be paid in Kin so that they can purchase the digital items that are only available to them with Kin. Brands will need to buy Kin in order to hire consumers, which will drive demand for Kin […]

Developers will need to buy Kin to hire consumers to pay them to do things that make services better […]

Once the economy is up and running […] , it will simply make sense for the user to enter the ecosystem by buying Kin directly […] That will unlock a tsunami of demand, but it must be done in the right way at the right time.” [7]

“And when it comes to real demand — real users and real usage — Kin is way out front. One day the crypto industry will realize this too. And when they do I think we will see a dramatic reordering of CMC.” [8]