Now it needs to be very clear in our minds that an increase in our spending doesn’t equate to an increase in our wealth. Matter of fact, it is indicative of a decrease in wealth. Spending reduces the money we have, if not spent in the accumulation of assets.

See, I’m doing the math. We waste money on fast moving consumer goods and depreciating assets. Why do we need to purchase non-essential products? We consume FMCG instead of acquiring fairly priced appreciating assets such as stocks, real estate, treasury bonds, mutual funds, etc. 2018 market reports, showing that African American women spend $152 million on non-essential luxury fragrance, tell me that there’s money that we can invest collectively.

The $1.04 billion spent on shelf-stable juices and drinks show me that if we aren’t buying black, we are building every community except ours. We will then receive “gifts” in the form of charity, from those companies we have enriched! To begin with, how about not giving away that money!