FOR IMMEDIATE RELEASE

SAM LECCIA READY TO PUT CIGAR INDUSTRY IN A HEADLOCK

Leccio Tobacco to release “Luchador” this coming Cinco de Mayo

(Miami, FL) February 26, 2014- Sam Leccia, President of Leccia Tobacco, is looking to put the cigar industry in a headlock with the announcement of his latest blend, “Luchador”. Following up on the success of his much anticipated comeback with the highly acclaimed Leccia Black and White cigar blends. Leccia is looking to add a little spice and flair with his latest release, Luchador, which translates to “wrestler” in Spanish.

The Luchador is an exotic five-country cigar blend hand crafted in Nicaragua, consisting of some unique tobaccos. A Mexican San Andreas Wrapper leaf surrounds a habano binder leaf grown in Ecuador. The filler consists of viso from Estell, Nicaragua with ligero from Pennsylvania, USA and Jamastran, Honduras. Centering the blend is a distinctive tobacco from Ometepe, Nicaragua. Ometepe is an island formed by two volcanoes rising from Lake Nicaragua in the Republic of Nicaragua. It is the largest volcanic island inside a fresh water lake in the world. The Luchador blend uses three tobaccos grown in volcanic soil: the Ometepe, Habano and San Andreas. The soil in these regions is so rich that little to no fertilization is necessary.

Sam Leccia said: “I wanted to create something fun, vet different and exciting. With Luchador being a combination of exotic blends and flavors with a Mexican wrapper, I thought it was time to tap into my childhood fascination of Mexican pro wrestling. Fun branding aside, the Luchador is a seriously unique blend that goes from sweet to spicy in Oto 60.” The Luchador brand will appropriately and officially launch on Cinco de Mayo (Mays”‘, 2014) with multiple cigar events being held throughout the U.S. Luchador will come in four sizes: El Hombre 5xS4, El Guapo 6xSO, El Castigo 6×60, and the Loco Perfecto 6 x SS. They will come in boxes of 21 cigars each donning the iconic Luchador mask.

The blend is medium to full, providing a complex array of flavors from sweet to spicy with the strength building throughout the smoking experience.

Tobaccos:

Wrapper: San Andreas

Binder: Ecuadorian Habano

Filler: Pennsylvania Ligero

Honduras Ligero

Nicaraguan

Ometepe

Pairings:

Cuestion

Tequila

Spiced Rum

Espresso

Sizes:

El Hombre – 5×54

El Castigo – 6×60

El Guapo – 6×50

Loco Perfecto – 6×58

Sam Leccia, the rebel child of the cigar Industry and President of newly formed Leccia Tobacco Company, released the highly rated Black and White cigar lines. Leccio Tobacco is distributed by Torono Family Cigar Company. For more information please visit www.lecciatobacco.com

Date: February 26, 2014

Media Contact:

Liza M Santana/Gabriel Pineres

305.968.2384 /786.541.7411

lmsantana@creativasgroup.com

gpineres@creativasgroup.com

Cigar News: Same Leccia Reveals Next Release – “Luchador”