The Dead Sea is shrinking at a record rate, prompting calls for Israel and Jordan to stop fertilizer makers from siphoning so much of the water whose restorative powers have attracted visitors since biblical times.

The salty inland lake bordering the nations dropped a record 1.5 meters (4.9 feet) over the last 12 months because of industry use and evaporation, the Hydrological Service of Israel said. That's the steepest Dead Sea decline since data-keeping started in the 1950s. Half the drop was caused by Israel Chemicals Ltd. and Jordan's Arab Potash Co., said Gidon Bromberg, Israeli director of the Friends of Earth Middle East.

"This is unacceptable and speaks to the urgency of the need to force industry to change their extraction process," Bromberg said in an interview from Tel Aviv.

The makers of potash, a raw material for fertilizer, are competing for water with a centuries-old tourism industry on the Dead Sea, Israel's most crowded leisure destination last year with 857,000 visitors. That's more packed than Tel Aviv and Eilat's beach resorts, the Tourism Ministry said.

It isn't only pumping causing the degradation of the Dead Sea, a biblical refuge for King David. Agriculture diverts water for crops from the Jordan River that feeds into the Dead Sea, adding to a decline that's created potentially life-threatening sinkholes by the shore.

On the north shore of the Dead Sea, 75 kilometers (47 miles) long 50 years ago and 55 kilometers now according to the environmental group, spas offer the medicinal benefits of mud baths and mineral springs. Those wanting to bob in waters about 10 times as salty as the ocean must either ride in a cart for several minutes or take a hike that's a little longer.

Dead Sea Works, owned by Israel Chemicals, denied any increased pumping, saying it has used 150 million to 170 million cubic meters a year from the sea for two decades.

"The main reason for the declining sea level is the increased usage of the water that used to flow to the Dead Sea in the past, especially from the Jordan River, by all countries in the region," the company said in an emailed statement.

It's already paying to use Dead Sea water through royalties that it said have doubled since the beginning of the year, Dead Sea Works said. Israel Chemicals agreed in December that royalty payments on potash production above certain levels would double to 10 percent.

"Charging the Dead Sea Works per water usage by cubic meter will not affect the pumping volume since the amount of pumping is a function of the evaporation ponds' surface area and changing climate conditions alone," it said.

"We're keen on doing all possible to preserve the Dead Sea, which is shrinking annually," Issa Shboul, spokesperson of Jordan's Ministry of Environment, said by phone.

"We regularly request the potash companies and other companies that benefit from the Dead Sea water for their business to adopt the latest technological advances to reduce the negative impact on the Dead Sea level," Shboul said.

Jordan and Israel should reinvigorate a joint committee that hasn't met for more than a decade to work on developing extraction techniques that use less water, Bromberg said.

Israel's Environment Ministry said it's working on a proposal with the government that examines the use of all resources, including phosphates and mineral water.

Israel allocated 850 million shekels ($223 million) this year to rehabilitate and develop the Dead Sea's tourism potential. Spencer Tunick's group photo in 2011 of naked people at a beach raised awareness of sinkholes and shrinking shores of the lowest place on Earth at 414 meters below sea level.

About one-third of the Dead Sea's surface area has disappeared and sinkholes are increasingly common as the waters shrink amid drought, agricultural diversion, largely from the Jordan River, and pumping to extract minerals for fertilizers.

Jordanian, Palestinian and Israeli policymakers, under the auspices of the World Bank, have been examining various plans to halt the Dead Sea's decline. These include two tunnels and a pipeline that may cost as much as $10 billion. These would transfer water about 110 miles from the Red Sea and brine from desalination plants to keep Dead Sea levels stable.

Preliminary reports from the Red Sea-Dead Sea Water Conveyance Study Program have shown that mixing sea water, desalination brine or both with Dead Sea water entails risks, especially when amounts exceed 300 million cubic meters a year.

The Dead Sea has a current annual deficit of 700 million cubic meters, Bromberg said. The risks include gypsum and other microorganism growth caused by mixing different types of water.

Major parts of the study are expected to be completed and posted online by the end of the month, according to an official with knowledge of the report. These include drafts of final reports on alternatives, feasibility and environmental assessments.

More can be done to stop the deterioration to an area home to rare wildlife including leopards, ibex and the griffon vulture, Bromberg said.

"We are calling on Jordan and Israel to introduce legislation that would require Dead Sea waters to have a price, with pumping rates and licensed, monitored meters," he said. "All other sources of water are extracted under license."

The beach photographed by Tunick meanwhile has changed beyond recognition in a year with salt-encrusted rocks more common now as Dead Sea waters recede, environmentalists say.