The crypto community is waiting patiently for the next wave of investors to enter the crypto space and to drive the bitcoin price to new highs.

2019 labeled many times as the institutional investors year has been so far good for bitcoin reaching $14k in June which is more than 3 times the price of bitcoin in January this year. Despite the fact that bitcoin has rallied hard the last months the number of users has been steady and there are no signs of retail users similar to those that drove the prices to $20k in 2017.

At the time of writing Bitcoin is hovering around $10k and traders seem to be waiting for the regulator news about Libra and regulations, in general, impacting crypto exchanges or the ongoin investigations on some of them like BitMex for example.

New research from Grayscale Investments has discovered that 36% of US investors would buy bitcoin. This means that bitcoin has a market of 21 million potential buyers from the general people.

“Since its introduction in 2009, bitcoin has steadily grown in popularity and today has expanded its reach to a broad mainstream audience,” the report wrote. “Investors are constantly looking for new ways to diversify their portfolios as traditional assets and markets have begun to move more closely in sync with one another. Increasingly, savvy investors recognize that bitcoin and other digital currencies may have unique investment characteristics that provide diversification far beyond the basic 60% stock/40% bond portfolio allocation.”

Another interesting thing the report points out is that 69% of the investors interested in bitcoin see gold as a good investment compared to 55% of all investors, and 65% say that would invest in gold compared to the 41 % of all the investors that participated in the survey. So Bitcoin interested investors are more inclined to gold than investors not interested.

The survey, which tested 1,100 individuals in the U.S., additionally found the individuals who are keen on bitcoin are likewise bound to stay aware of monetary news.

According to the report, 49% on the investors interested in bitcoin read the financial media compared to 25% of the uninterested investors.

“In fact, less than a quarter of uninterested investors we surveyed read Forbes, and that number rises to 49% when we consider investors open to bitcoin,” “This trend held true across all financial media, showing that bitcoin-interested investors are more likely to be well-read.”