



I now do not know the UK Government's *objective* Prompted by a discussion with @PaulbernalUK , some thoughts about the UK Government's #CoronaVirus #COVIDー19 communications:I now do not know the UK Government's *objective*

The reason the "herd immunity" idea was so sticky in communication terms was that it was at least an objective. You could argue if it ever were the true objective, whether it still is, whether it were the right objective... but it was somehow concrete

It was even in project management terms a SMART objective

- Specific (70+% get it)

- Measurable (test if people have it, or extrapolate from deaths)

- Achievable (virus spreads fast, so yes)

- Realistic (if you assume no re-occurrence, yes)

- Time (2 years)