For all the supposedly negative press that surrounds HTML5 as a platform for games dev at the moment, there are firms that simply refuse to let their faith in the language slip.Businesses such as Ludei and appMobi, to name just a few, have a vested interest in developers supporting HTML5 en masse, and have sharpened their toolsets accordingly.AppMobi's recently unveiled HTML5 wrapping tool openBuild , for instance, enable devs to launch hybrid apps that run on multiple platforms.As such, and like Ludei's founder Eneko Knorr before him , appMobi CTO Sam Abadir believes those who are currently struggling with the language just aren't using the right tools.We tracked down Abadir for his take on why the HTML5 rush is only just getting going.While HTML5 may be a way for apps to be published without going through native app stores, openBuild opens the possibility for either native store or pure web publishing using one cloud based tool.It's actually a sign that HTML5 is gaining traction as a language.In the history of programming languages, the surest sign of traction is when tools start proliferating. For example, Java really took off after Jbuilder, JBoss, Web Sphere, Eclipse, etc. They really provided a means to develop in applications.Obviously we disagree. iPhone itself is just over five years old. Who could have imagined the changes that the smartphone brought to the world?This industry advances very quickly. On today's devices, like iPad, HTML5-based games are capable of pretty good things, and each new browser and hardware just increase the speed.If you define 'high quality mobile games' as anything but 100 FPS fully GPU rendered shooters, then Glu is wrong because it's happening today, not 5 or 10 years from now.We have no way of saying whether it was the right move for Wooga or not.It definitely did not research what was available to optimise and accelerate the game, because they should have been talking to us about it - we announced HTML5 acceleration over a year ago and open sourced our iOS acceleration tech in November.Mobile is a very different environment than desktop - which is their background - and I suspect they are learning a lot as they try to bring other games into the mobile environment.Right now HTML5 is a hot topic and many companies have seised on the opportunity to get press by promoting it or debunking it - sometimes both!We thought it was pretty amusing that, even though Wooga's blog post concluded that they are confident in HTML5's eventual success, the headlines were all about 'Wooga gives up on HTML5'.The reason that game devs are looking to HTML5 is to be able to span all of the devices that make up the mobile market, so I'll answer this from that perspective.In terms of challenges, design and coding considerations when you have multiple display aspect ratios to consider, testing and debugging tools are just starting to get to a usable state, managing multiple app store assets, copy, certs, and builds is a challenge. Memory and load time management is key for user experience.As for advantages, it's possible to leverage 90 percent of the game design work - story, art, testing, flow, coding, engine - from supporting just one platform into supporting a lot of platforms.Although the Apple store is the primary place where money is being made today, we believe that Google, Amazon and others will become great venues for game developers to make money as they grow.Thanks to Sam for his time.