Advertising



A net quantity declaration is not required to be stated in an advertisement. If a manufacturer chooses to declare the net quantity of a prepackaged product in an advertisement, then the net quantity declared must be in accordance with the CPLA and CPLR [5, CPLA]. For example, the net quantity of a food cannot be less than the amount of food stated in an advertisement, as that would be misleading.



When the label shows the net quantity in both metric and Canadian units, the net quantity of a product may be stated in the advertisement in either metric or Canadian units. For example, cookies may be advertised in ounces, without any reference to the gram weight, and vice versa, provided that both grams (metric measure) and ounces (Canadian measure) are on the label of the product being advertised [29(1), CPLR].



When the label shows only metric units, a food may be advertised in Canadian units, provided that metric units are also stated in the advertisement. However, it is not acceptable to state only the Canadian units in the advertisement.