Assassin’s Creed Unity Causes Ubisoft Stock To Plummet 9%

But how bad is it really?

Today Yahoo’s Finance Blog ran a story under the headline ‘Ubisoft Stock Gets Crushed after Abysmal Assassin’s Creed Unity Launch’. Ubisoft’s stock plummeted over 9 per cent and according to Yahoo Finance the negative reactions to the launch of Assassin’s Creed Unity were to blame — primarily fan reaction online and a lower than expected Metacritic score. This story has been re-reported in a number of other game sites.



9 per cent: it is a significant drop, and it’s hardly good news for Ubisoft, but how problematic will it be in the grand scheme of things?

The graph above shows the performance of Ubisoft’s stock over the last five days. It makes for grim reading. You can see precisely when the Assassin’s Creed Unity problem hits. The reaction of the market was not positive.

But let’s take a broader look.

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Before today’s drop Ubisoft’s stock had increased over 40 per cent in a year — which represents a remarkable level of growth. Spread that to two years and Ubisoft has grown by over 77 per cent.

Let’s compare this Ubisoft’s two biggest rivals in the games market.

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Now let’s take a look at a final graph. This one might be the most telling.

But in general, over the last two years in particular, video games have been an incredibly safe, lucrative investment. That’s an interesting fact in and of itself. It’ll be interesting to see how Ubisoft’s stock respond over the coming months.