Waterfront Toronto has announced the winner of a recent contest they ran to name the new main street of their emerging Bayside neighbourhood in the city's East Bayfront area.

Of the seven shortlisted names offered up to the public for voting, the clear winner with more than a third of all votes cast is Merchants' Wharf.

Voting results for new main street name in Bayside neighbourhood

The winning name, submitted to Waterfront Toronto by Daniel Thomson, commemorates an old shipping wharf located at the foot of Lower Sherbourne Street. The street will run south off Queens Quay just to the east of Tridel's Aqualina condominium, the first development in the neighbourhood. At the lake the street turns east, runs along the lake, then turns north to Queens Quay again, ending just to the west of the Parliament Slip.

Location of new street in Bayside neighbourhood, image courtesy of Waterfront Toronto