Yes, it’s absolutely true, just one powerful, persuasive headline can make you a fortune.

Before I explain, I want to tell you a story about Granny and her cake.

Granny used to bake such delicious cakes when I was a kid, heck even until a few years ago they would get demolished quicker than an all you can eat buffet once the Klumps arrived.

Yep, Granny’s cake usually won first prize at the annual cake fair, the old girl could cook.

Last weekend, I went to visit Granny, she put on a pot of tea and sliced up the cake she had baked earlier in the morning, knowing her favorite grandson was coming over.

I sat down, poured a cup of tea and grabbed a slice of cake and took a huge bite, as my taste buds began to kick in, I had a sudden urge to barf, seriously this wasn’t what granny used to bake.

This cake tasted like crap.

I think eating the doggy truffle from ‘American Pie – The Wedding’ would have tasted better.

My mouth was full of cake, Granny’s sitting across from me and all I wanted to do was spit the cake out.

As a chewed, trying to seem as though the cake was scrumptious, the inside of my mouth was doing all but a gag reflex.

Quick thinking, I knocked my cake plate onto the floor, reached down and picked it up, as I did, I spat out the disgusting cake in my mouth and covered it with the cake I had scooped up then headed for the trash can.

Granny asked me if I wanted another slice, saying – “I know how much you love my cakes”.

Not wanting to hurt her feelings, I said no and that I really was trying to lose a few pounds.

I said to granny, this cake tasted a little different from what she used to bake and asked if she had added any new ingredients.

Now, her memory isn’t what it used to be and she said, no, she didn’t and that she doesn’t use a recipe book, she goes from her memory, after all she’s been baking that one for 50 years.

Clearly, Granny forgot a key ingredient to cause her cake to taste like crap, causing me to almost heave on the spot.



YOUR HEADLINES ARE LIKE BAKING A CAKE:

Let’s face it, when you bake a cake and if you leave out the key ingredient, like my granny did, it’s going to taste like crap when you eat it!

If you leave out the key ingredients in your sales message, it’s going to be crap as well.

When the headline of YOUR advertisement or Sales Message is poor, the best copywriter in the world can’t write copy to sell your products or services.

Reading through some rare advertising by Clyde Bedell – I discovered his great headline ingredient.

When you consider 5 times as many people will read your headline, your email subject line or blog post title, it is critical you understand your headline, is simply an advertisement for your advertisement, sale message, email, blog post or social media submission.

Did I invent the above statistics?

NO.

Here’s where it comes from.

“On average five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money.”

This is a direct quote from the David Ogilvy, world-famous founder of the ad agency Ogilvy & Mather and author of the best-seller “Confessions of an Advertising Man.”

When you fail to capture your reader’s attention in those split seconds, you will be leaving money on the table and making your competitor’s rich.

This applies to any social media sites you submit stories as well.



THE GREAT HEADLINE INGREDIENTS:

“The eye of your prospects are ever flitting, flickering, serving as a selective switchboard . . . seeking with intensive discrimination because no one has time for all those ads) for just the few to read which are pertinent and vital to the prospect.

YOUR art and YOUR headline must therefore be selective of the precisely right prospects, or they will never know you are seeking to interest them.

Your art and your headline should proclaim FAST, INSTANTLY what is of greatest interest in your proposition to your specific prospects OR, you won’t get past the switchboard.”

Your sales messages will sell like crap when you leave out your key ingredient in your headline.

It’s no different.

The one and only job of your headline, subject line in your emails or title for your blog articles and posts is to hook your readers and prospects into reading the next sentence.

Then . . . the job of the next sentence is to compel them to keep reading until they buy, subscribe or take the action you desire – PERIOD!

No exceptions. No excuses.

ONE POWERFUL, PERSUASIVE HEADLINE CAN MAKE YOU A FORTUNE:

The world is full of products and services which fail badly, even though many of them are of an exceptional quality.

The major reason they fail is due to how it’s advertised.

The difference between you having a failure with your product or services and a multi-million dollar success, depends on how well your sales copy is . . . which starts with your headline.

Without a persuasive and powerful headline, no matter how great your sales message is otherwise, your promotion is doomed for a dismal failure.

Absolutely!

I don’t give a toss, how fantastic your body copy is.

Without a kick ass headline which hooks your prospects into your body copy like a gaff hook rips into a shark . . . YOU don’t stand a chance in hell.

At the risk of sounding like a broken record, as much as 90% of your buyer’s decision is made at your headline.

Powerful headlines are, in fact, a major reason why my personal friend and mentor, Ted Nicholas, The Godfather of Copywriting, has personally sold over 6 Billion Dollars worth of products and services online and offline.

When marketing your products and services, nothing comes close to meeting the heavy burden your

headline must carry.

Your headline must do a forklift load of “heavy lifting.”

No exceptions. No excuses.

‘HEADLINES WHICH SELL’ COURSE:

Commencing 15 January 2009, I am going to commence the most comprehensive course ever undertaken on creating persuasive headlines which sell, the kind of headlines which have increased sales 300%, 800%, 1700% and higher.

The best part this can be your FREE.

For my existing paid students and client’s of my Persuasive Writing Sells Online Course it will be FREE.

My gift to them to help them make even more sales in 2009.

When I created “Persuasive Writing Sells” – the modules on headlines took the biggest time and I knew back then, I could hold an event for 1-2 days, just on creating kick ass headlines.

After all, 90% of the buying decision is at your headline so it’s makes sense, even if you do nothing else to your body copy, to work on this crucial aspect.

To be honest, I do not know at this point, how long the headlines Which sell course will take. I can honestly say it will be a minimum of 10 hours with videos, audios and extensive workbook. If it takes 20 hours, then so be it. I will leave nothing out.

By the time I have completed it, it will be a $997 product all by itself, such is the power of just one

persuasive headline which can make you a fortune.

TO CLAIM YOUR FREE ACCESS:

As I said, for my existing client’s and students of my Persuasive Writing Sells Course, this will be my FREE GIFT to them and they don’t even know about it.

‘Dedicated to kicking your ass until you succeed!’Warmly

Trevor ‘ToeCracker’ Crook

PS. One headline I wrote grabbed so much attention, it was featured on the David Letterman Show in 2006. Imagine you making one small change to your headline and igniting your sales 300%, 800%, 1700% or better.

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