In recent years we all have seen the materialization of advanced technologies that have thoroughly changed the conventional business scenarios. Augmented Reality (AR) & Virtual Reality (VR) technologies have already started transforming the way everyday people purchase products.

Virtual reality is a budding technology that offers solutions to this tech planet. Together with “Augmented Reality” it has the perspective to restructure the retail space and play a significant role in renovating the overall shopping experience on a global basis.

These two technologies have delivered a cut-throat edge for businesses, with a lot of mobile, omnichannel solutions and marketing solutions which have brought dynamic changes in the different marketplaces. Let’s see more about these technologies and the added benefits they bring to diverse businesses.

Business Benefits of Virtual Reality (VR)

Virtual reality (VR) is the set-up generated with advanced software in a simulation with the reality and offered to the user in an approach that the user accepts as true. The easiest form to understand and relate it is a 3D image. It can be used for data visualization also.

It completely replaces the real space as the user turns as the part of the environment which is virtual and the user can manipulate objects within that implicit world. There are various ways in which different businesses are using this pioneering technology such as:

• Showcasing Products in Virtual Showrooms

Manufacturers can utilize this technology to display their products right in the virtual showrooms. Not only does it lend a hand to them for providing life-like user experiences but even saves a good amount of physical space. These days the E-Commerce apps offer virtual try room experiences to facilitate shoppers to try on the clothes or see how the furniture they are going to buy would look in their homes.

• Boosting Customer Engagement and Shopping Experience

VR-based applications steer customer engagement as they are competent in delivering fascinating experiences with the help of a 3D vision applied to the products. With this, businesses can perk up customer pleasure and loyalty increasing the business conversions with a better shopping experience.

• Interactive Branding Boosts Shopping Experiences

VR enables the organizations to promote their products for shopping with a startling combination of photography and modernized techniques that lead to better interactivity. Furthermore, these applications make their business and brand stand apart with an edge against their competitors.

Business Benefits of Augmented Reality (AR)

Augmented reality merges the digital world with the real environment as a collaboration of physical and the virtual worlds. It enables the real-world components and amplifies them by computer-generated noncognitive information to provide mesmerizing experiences. The data sets are in the structure of graphics, sound, video as well as GPS information. Here are the business benefits that AR brings:

Augmented Reality trends for current and upcoming years say that AR technology will transform the entire digital world.

• Better Shopping Experience to the Customers

With augmented reality apps, professionals can showcase their products and services for shopping in a superior way by providing an enhanced visual experience to the customers and other stakeholders.

• Delivery of Data, Information, and Content

AR enables the organizations to display the applicable data and information of their products on a real-time basis. The huge, context-based data can be accessible and demonstrated in the shape of highly engaging content. This even applies to in hand shopping experiences of different retail stores.

• Other Benefits

Augmented Reality applications and devices offer an efficient simulative-training tool for different professionals. It empowers companies to provide high-tech training to their employees which ultimately boost their effectiveness.

Though VR and AR are being now highly used in entertainment and work domains their direct development towards business is still in the budding stage. Though, they are playing an important role in transforming high-end technologies such as IoT as well as IoE. Considering the benefits of these technologies from the business point of view, it offers the companies to implement them in the near future.

Benefits of AR/VR Shopping Apps

The major benefit of VR and AR in shopping for end users comprise of virtual visualization of products that they desire to buy online. Other added advantages of AR and VR shopping experience include -

• Customers can discover a number of products in diverse virtual showrooms

• It provides customers the noteworthy reasons to explore your store again and again

• It introduces innovative levels of in-store engagement and makes experiences alluring

AR for real estate returns satisfied buyers obviously because of the convenience they get through this smart technology

• It even boosts the chances of virtual reality customer retention and shopping references

Developing AR/VR mobile apps

Many mobile app development companies are involved in getting better the use of virtual reality technology. They can do this by incorporating this technology in augmented reality application development. There is a number of ways mobile app Development Companies can fit in augmented reality and virtual reality technology in structuring their applications.

AR and VR are one of the leading application building trends that the majority of businesses have accepted today. To name a few top organizations such as Facebook, Sony, as well as Samsung, have already built their VR enabled devices, an instance is the VR PlayStation. These mobile applications allow different kinds of users to view places, products as well as services as real.

Key Takeaways

So we can see that AR and VR technologies have come into sight to offer simplicity to businesses like E-commerce, training, and entertainment along with providing a relaxing shopping experience. It is turning to be the most preferred and accepted solution with the maximum evolution in the online retail business.

As the technology approach for AR and VR have started to be trendier and moving to a level of open usage, companies in the E-commerce domain will do well to take gains from these two technologies to attain a competitive lead against their business rivals.

Author bio:

Myself Mrudul Shah, CTO of Technostacks Infotech which is a mobile app development company in India & USA. I am helping my entire development team and global clients to access new technologies, interests in learning and sharing IT technology news trends.