In 2007, Salman Khan launched the Being Human Foundation (BHF) , a registered non-profit charitable trust which provides financial support for healthcare and primary education.

In 2009, he introduced the ‘Being Human’ clothing line at the HDIL Couture Week. The biggest Bollywood stars walked down the ramp wearing early versions of the Being Human T-shirts, with Katrina Kaif even wearing a gown with a print of Salman Khan’s artwork.