This advert appeared in the latest addition of the Licensed Taxi Drivers Association Magazine (Picture: Licensed Taxi Drivers Association Magazine)

As far as magazine adverts go, this one is particularly ill-judged.

This advert from Westminster Insurance, which appears in the latest issue of the Licensed Taxi Drivers Association Magazine, urges drivers to have a camera fitted in their taxi in order to receive a 10 percent discount on their insurance.

While that seems likes a pretty inoffensive message, the advert is centred around the image of a cyclist lying on the ground while being berated by a judge, alongside the caption ‘A fitted camera in your taxi is like having a witness and a barrister permanently with you’.

In 2013 alone, 109 cyclists were killed on London’s roads, so we can’t help but feel that this image might just be a little bit in bad taste.




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The Licensed Taxi Drivers Association are reportedly mounting a legal challenge against the proposed ‘Cycle Superhighway’ (Picture: PA)

Sam Jones, campaigns coordinator for CTC, a national cycling charity, said: ‘While the poster appears biased and discriminatory on multiple levels, the reality is that a camera can convict either party.

‘It is sad that cyclists and drivers feel the need to resort to cameras for want of better road policing, which CTC strongly supports through our Road Justice Campaign’.

It was also recently reported that the Licensed Taxi Drivers Association are considering mounting a legal challenge to the proposed ‘Cycle Superhighway’ – plans outlined by mayor Boris Johnson for London’s longest inner city bike lane.

Speaking to ITV, general secretary Steve McNamara said: ‘It’s going to be a nightmare for traffic and a nightmare for London. It’s not about cycling, this is about a legacy for the mayor.

This is the last hurrah of a failed mayor whose only transport legacy to date is a cable car at Greenwich that nobody uses’.

Metro.co.uk have approached The Licensed Taxi Drivers Association for comment.

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