Mavericks owner Mark Cuban is now the most prominent pitchman for Say Yes To Dallas, a Dallas Regional Chamber campaign urging young people to take their talents to North Texas. In a new video, set to the kind of funky beat millennials love and accompanied by a highlight reel of downtown spots Dallasites have possibly been to, the 58-year-old billionaire praises the city’s business-friendly Getting Things Done mentality, its diversity, and its abundance of places at which to get drunk, shop, and attend live sporting events.

The Regional Chamber is eager to find millennials to take all these Dallas-Fort Worth jobs we keep hearing about, apparently fearful that jobs are not enough, and that North Texas is getting outdone by sexier regions with more of the lifestyle amenities the nation’s young people demand. Has Cuban found the keys to unlock the millennial’s fickle heart? Let’s watch:

Whoops, wrong clip. Here it is: