I don’t think “my bad” is gonna cover this one. Chevrolet recently invited dealers to come to the Wentzville, Missouri assembly plant so that they could take one of the first 65 Chevrolet Colorado or GMC Canyon pickups. Three Chevrolet Colorados and one GMC Canyon, all fresh off of the assembly line, were being driven to the St. Louis Hollywood Casino for a promotional event by four dealers when they managed to get into a wreck on Interstate 70 on the Blanchette Bridge.

According to the Missouri State Trooper’s report, the rear vehicle, a Colorado, struck the Canyon, which struck the next Colorado. That truck swerved and the Canyon struck the lead Colorado. The improvised crash test put two of the trucks out of commission and sent 53 year-old Patrick Craig, the driver of the Canyon, to the hospital with minor injuries.

The Colorado/Canyon launch hasn’t been GM’s smoothest. The trucks had just been cleared for sale after a stop-sale had been issued for the vehicles when an issue involving incorrect wiring of the airbag systems had been discovered.