The TV industry is unveiling its coming season to advertisers in Manhattan this week at a series of events known as the upfronts. Three New York Times media reporters — John Koblin, Edmund Lee and Michael M. Grynbaum — assess the Disney presentation at David Geffen Hall on Tuesday.

JOHN: The Walt Disney Company just put on its first oversize upfront — welcoming the newly acquired Fox properties like FX and National Geographic to the fold, which already included ABC, ESPN and Freeform. It only took about two and a half hours to get through it all.

MICHAEL: At the end, Jimmy Kimmel threatened to extend the thing another 90 minutes because “Bob just bought more networks” — a shrewd and funny reference to the Disney chief Bob Iger’s recent shopping spree.

EDMUND: Disney executives thought Kimmel killed it.

JOHN: He did indeed. His material also came at around the two-hour mark, so we needed it. More on Kimmel in a minute, but let’s talk about a theme of the week: stability. Yesterday NBC claimed to have the schedule that had changed the least. Fox proudly said it had only a few slots to fill outside of sports, and CBS always lays claim to the “stable” tagline. ABC picked up only three new shows for the fall. Karey Burke, ABC’s entertainment head, said something interesting about this. She said debuting too many shows at this moment of Peak TV is a disservice to new programs and — here’s the key point — “networks just don’t have the marketing budgets to launch those shows properly.”