Another week, another streamer? A year after introducing their Roku competitor, Netgear expands the NeoTV streaming line with “Pro” and “Max” models. And, as we’re wont to do, we picked up Netgear’s latest. Similar in form factor to that aforementioned Roku, I was prepared to dislike the NeoTV MAX ($60-70) given it’s sluggish response and pixelated fonts… as seen from many sub $100 streamers. However, a recent update has sped up the UI to mostly acceptable levels and Netgear offers a few compelling features versus the competing Apple TV and Roku devices.

The most obvious enhancement is the bundled QWERTY remote… which looks positively svelte next to Gigantor the Vizio Costar equivalent. However, it’s obnoxiously encumbered by “the bullshit buttons” — presumably paid placements, by the likes of Best Buy’s CinemaNow, that you’re bound to hit at inopportune times.

Also on the value-add list is integrated Intel WiDi reception capabilities. Much like Apple’s Airplay, WiDi allows you to beam content from specific Intel-powered laptops to your television screen. Related, unlike Apple TV or Roku, NeoTV can also receive content via DLNA network resources.

On the appearance front, Netgear’s interface exceeds Roku’s simplistic approach. Although many of the NeoTV apps are really just aggregated feeds powered by Flingo. But, hey, at least they provide YouTube — still missing from Roku devices, along with a promised UI revision.

Thus far, we’d say the 1080p Netgear NeoTV MAX is a solid and promising streaming player at a competitive price given the broad channel selection, including Vudu and Netflix, QWERTY remote, and integrated Ethernet (as we’re somewhat disappointed that Netgear chose to forgo dual band 802.11n wireless capabilities). Yet, while the space continues to expand, we find ourselves somewhat uninspired given overlapping features and lack of innovation compared to say the mobile industry.