October 2013 a record month for groundbreaking Subaru brand

At O’Brien Subaru of Ft. Myers, we always like to keep the big picture in mind. While our main concern is providing exceptional service to the clients we interact with every day, we cherish the larger opportunity to represent a brand like Subaru, and we’re proud of our accomplishments both as a dealership serving Ft. Myers and as one arm of a brand that is making great progress on the road.

Take last month’s sales figures, for instance. The brand reported 34,483 vehicle sales in October, earning it a 32-percent increase over the same month in 2012 and contributing to a 28-percent increase year to date with 347,890 vehicle sales since January. This figure puts the brand ahead of its existing annual sales record (336,441 vehicles), set just last year – an outstanding accomplishment considering the fact that two months remain in the year.

Even more exciting is the fact that 2013 marks the fifth year in a row that Subaru of America has set sales records as well as the sixth consecutive year of sales growth. Even more encouraging is the fact that Subaru remains the only manufacturer to see sales increases each of the last six years.

The brand’s highest-performing vehicles last month included the Subaru Impreza WRX (up 23 percent), the Subaru BRZ (up 94 percent) and the Subaru Forester. This Ft. Myers favorite saw a 137-percent jump in sales last month on top of earning a number of other exciting distinctions:

12,581 vehicle sales in total

2013 Insurance Institute for Highway Safety Top Safety Pick+ designation

Motor Trend 2014 Sport/Utility Vehicle of the Year designation (the second such accomplishment for the Subaru Forester and the third for the Subaru brand)

Stay tuned as we finish out 2013 and head into 2014 with high expectations and plenty of enthusiasm!