The latest in a series of videos from Louisiana Channel sees Danish architect Bjarke Ingels of BIG dispensing wisdom for a new generation of architects. Speaking with characteristic zeal, Ingels advises young architects "to care, because if you don't care, it doesn't matter." "We're not here to build for other architects," Ingels says, describing architecture as "fundamentally the art and science of accommodating life."

Urging architects to understand the "dreams and desires and priorities" of the people for whom they are designing, Ingels discusses everything from Nietzsche's hammer to the notion of the anthropocene, citing his time working for Rem Koolhaas and OMA as an "eye-opening" experience leading him to recognize that "architecture [isn't] like an autonomous art form happening just within its own terms, but [is] actually in direct dialogue with things going on in society." Reflecting a playfulness idiosyncratic to Ingels and the work of BIG, the architect encourages "professional serial monogamy," recommending that students "fall in love with the work of an architect and dive really deep into that."