Each "POPS" pop is roughly equivalent to half a glass of champagne, and was designed to provide a fun "contrast between a luxury expense, being Champagne and the accessibility of a popsicle," reports Glass of Bubbly. This is evidenced through the printed champagne flutes on each cardboard tube as well as the brand's ever-classy celebrity clientele, which includes Miley Cyrus, Gordon Ramsay, and Katy Perry.