Christine Cassis (u/thunderemoji)

In the past year, we’ve seen no shortage of style and fashion content on the platform, leading to more engaged and growing style communities on the platform. Perhaps most impressive is category growth, with a spike of 20% in engagement (vote, post, comment) year-over-year from 2017 to 2018. Here’s a run down of style and fashion on Reddit by the numbers:*

124 million monthly views

56 million redditors are fashionistas

12 million visitors to style & fashion communities each month

10 million subscribers to style & fashion communities

A home for style enthusiasts online

Redditors are known for being a highly-engaged and style communities on the platform are no different. In fact, redditors are among the Internet’s most influential fashion trendsetters, 17% of which are influencers.** Don’t take our word for it, though. Check out some of the top style communities on Reddit:

They even go beyond the glossy rags, with 31% of all online fashion and style enthusiasts visiting Reddit regularly. From advice on what to “buy for life” to daily discussion of “simple questions,” buy, sell, trade and more, redditors spend 8x more minutes on-site than they do other fashion and style destinations online.

Taking it offline

Redditors aren’t just joining the conversation, they’re spending real-world dollars too. In fact, 50% of redditors have visited a clothing store in the past month. Not only that, they’re 8% more likely to visit a fashion or clothing store than the average U.S. shopper. Specifically, redditors are 61% more likely to visit the Gap, more likely to shop at Forever 21 (41%) and H&M (33%).**

Style and fashion communities continue to see growth on Reddit, so there’s a great opportunity to participate. Want the scoop on trends, product recommendations or reviews, outfit ideas and more, there’s a relevant conversation and community for you. Stay tuned for more insight reports on our blog.

*Source: Internal Data

**Source: ComScore