Darn near everyone, that’s who. As Schopenauer was often cited in saying, and our dear colleague Idriss Aberkane eloquently restated for us: “For a revolution to be successful, it must go through three distinct phases. First, it must be considered ridiculous. Second, it must be considered dangerous. And third, it must come through in the end as self-evident.”

Cylance has certainly been through the first stage, and we feature prominently now in the second stage, with fears of artificial intelligence’s (AI) ultimate impact on the world running rampant. But only you as the end-user will ultimately be able to judge our application of AI to solve the world’s malware problems as “self-evident”.

Disrupting a major market segment by displacing archaic and ineffectual approaches to a pervasive security problem, and publicly calling out flawed performance testing methodologies that perpetuate consumer misunderstandings, is the equivalent to pouring a bottle of steak sauce on your jugular and unleashing the neighbor’s pit bull - you must be prepared for a long and potentially damaging fight.

Well, if you are at all familiar with the passion and purpose that has fueled Cylance since its inception (protecting everyone under the sun), and which continues to drive our mission of redefining to the very core the methodology of preventing cyberattacks (before they ever start, without the use of signatures), you won’t be surprised to learn that we are more than prepared to take on the legacy antivirus (AV) vendors and all those who call themselves “Next-Gen.”

Don’t believe what the legacy AV vendors or the endpoint detection and response (EDR) players say. Protection through prevention is truly possible.

Riot Incitement

In recent months, we’ve seen nearly every major player in the AV field call out Cylance by name in an attempt to undermine the market’s adoption of our innovative Next-Gen AV solution – one that does exactly what we say it does: prevents never-before-seen cyberattacks before they ever start.

We have embraced the near constant barbs and ridicule from legacy AV vendors as validation of our efforts to overturn a stagnant industry that has done little to nothing to evolve 30-year-old technologies and strategies for fighting cyberattacks - other than just piling on more layers of performance-killing, symptom-mitigating redundancy, that is.

We knew this day would come. Our disruptive technology has officially incited the establishment – the same vendors who continue to profit wildly off the status quo, perpetuating a cat-and-mouse game with malware that leaves consumers losing money to both attackers and vendors (otherwise known as #BigAV).

We won’t name those companies here, as we do respect them and the people who work for them, and we will always endeavor to take the high road. However, we do want to express our delight at the fact that the big AV vendors have finally succumbed to the realization that they cannot compete with us technologically, and so have devolved to spreading the age-old marketing maxim: fear, uncertainty, and doubt (FUD).

Not only have they accepted that signature-based AV cannot come close to the efficacy at scale of pre-execution malware prevention powered by artificial intelligence and machine learning, they are now jumping on the bandwagon and making wild claims about how their 1980’s technologies have always been using AI and machine learning. This is simply nowhere near the truth - at least by any modern-day definition of AI.

Why You Should (Continue to) Test For Yourself

But you don’t need to take our word for it, and you don’t have to take the word of those pushing outmoded product offerings while trying to cast Next-Gen AV as some kind of black box voodoo or rebranding of old technologies. We suggest that you simply Test for Yourself. Many thousands of customers have done so already and discovered the truth.

All epithets aside, we are truly complimented and grateful for all the attention and free media our competitors have been providing us with lately. We are pleased that they have informed all of their customers that there is competition out there that they fear, and that we have a truly proactive and predictive malware prevention solution that renders reactive “detect and respond” efforts largely unnecessary.

For all those who want to join us in fighting the prevention fight, you know where to find us!