Ah, the wonders of the internet. Wonders like, for instance, the fake Twitter account that Burlington Coat Factory, until recently, linked to from its website (oops). It started out innocently enough in early June, sending innocuous tweets about enjoying the weekend and shopping for, well, coats. But then, somewhere around Flag Day, things started to fall apart. By mid-summer, it got even weirder. And now, it's basically a stream of sometimes-outerwear-themed consciousness that borders on full-fledged crazy, with a healthy dose of completely unrelated #coats hashtags thrown in there for good measure. Which is to say: It's great. Watch the descent into madness, below. #coats

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It is Saturday also known as Shoppingaturday #coats — Not Burlington Coats (@NotCoatFactory) July 27, 2013

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The cat said stop in today and purrrrrchase a #coat — Not Burlington Coats (@NotCoatFactory) September 12, 2013

Jonathan Evans Jonathan Evans is the style director of Esquire, covering all things fashion, grooming, accessories, and, of course, sneakers.

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