Neon is present all around us, it reminds us of the modern and exciting urban landscape yet can also appear nostalgic and old-school at the same time. This is what makes the blinged out 2.5-metre glowing beetle on the back of the elevator wall the perfect centrepiece for W-Hotels new luxury hotel in Brisbane.

Through art and design, W-Hotel is turning boring elevator rides, and hotel design into a thing of the past. With art peppered throughout the interior – from the massive wall murals to the feature lobby decor, its in the most unexpected places like the moodily-lit, light bending elevators that hijacks the attention of guests when they least expect it.



Travellers world wide have come to anticipate wonderful lobbies and marvellous lounges. So much so that even the most interesting design gets taken for granted. However when spaces they don’t think about, spaces that more often are we overlooked defy expectations and shake up the all too typical, it makes it abundantly clear – this is not your typical hotel chain, and not a place for traditionalists.