West Brom shared this photo of the pink away dressing room. They went on to beat Norwich 4-3

Norwich City have painted the entire away dressing room a deep pink in an attempt to undermine their opponents by trying to decrease their aggression and testosterone levels before matches.

Stuart Webber, the Championship club’s sporting director, told a fans’ forum that the club were using the tactic as part of psychological warfare to give their players an edge. The Norwich dressing room by contrast is painted bright white with motivational phrases on the walls to pump up their players.

Some studies have found that a particular shade of pink paint has led to decreased aggression in prison inmates — some jails in Switzerland and the United States use that colour in their cells, known as “Baker Miller Pink” or “Cool Down Pink”.

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