In the previous post , we discussed how to identify the need for a chauffeured car service and ways to bring it to the general public. In this section, we will concentrate on ways to market the business and promote its services and qualities in a way that is within a small budget.





The most common method of marketing is advertisement in local papers, electronic media as well as email advertising. However, email advertising might be considered as spam and give a bad name to your company if it’s not used correctly and effectively. All the methods of marketing are for one reason, making the consumer aware of your product and service. That’s the bottom line. Once they know about your service, sooner or later they will try it out. That’s when you need to focus on what you can actually do for them. Till this time, every effort of marketing should be to make the customer aware.





However, simply making the customer aware once is not enough in today’s fast moving world. You need to convert your thoughts into actions and then into quantifiable results. This means you need to touch new potential customers as well as keep in contact with the previous ones. This might involve sending them newsletters weekly, monthly or even bi-weekly, remembering their birthdays, wishing them on Christmas and other occasions and even possibly offering them heavy discounts for trying out your product or singing up with your service.





In addition to old school marketing, it’s essential that your company has a place in cyberspace. This can be easily achieved by getting business website. Basic websites start off for was low as $50 or less. If you can spare some extra $$$, you can get a really appealing and attractive website which is sure to attract customers.





Once the website is in place, next step is to market the website itself so that the search engines like Google and Bing can index that and display your site in results when someone conducts a search. This is achieved through SEO or Search Engine Optimization. In layman’s terms, it’s the art of promoting a website through quality content writing and information that seeks to benefit the consumer or visitor to the site. SEO can be performed by the company itself if they know what to do. However, if they don’t, it’s always better to spend a few extra $$$ and hire an SEO expert.





Facebook, Twitter, and other social media outlets have a large and varying audience. These can also be used as farming grounds for new leads and business. Introduce your limo hire business to these social media sites and then keep on updating the contents regularly with new quality entries. Always focus on making quality content that the customer is interested in reading, not necessarily a sales pitch or an advert. It can be anything from a quote to a recent story about the limousine or hire car industry. This way, you still keep the customer’s interest without boring them with a sales pitch about how good or how reliable your company is. Regular posting is going to benefit the rating of your website on search engines and hence your business in general.





In the chauffeured cars business, it’s always about looks and deliverance, so keep your focus on what you can deliver realistically.