In Roku's new, clean world, users simply have to choose between the Roku 1 (Good), Roku 2 (Better) and Roku 3 (Best). Lingering around the edges of that lineup is the refreshed version of the LT (the device we spotted at the FCC a few weeks back), which'll sit beneath the 1 as a super entry-level (720p only) product. While the 3, which we reviewed back in April, remains the same, the low and mid-range models are revamped takes on the streaming box. In terms of similarities, it's clear that the company has settled on a design language, and the gloss black plastic hockey puck stylings has trickled down across the range, except for the LT -- which remains clad in Roku's trademark purple.

Stare a moment, and you'll notice some subtle differences between the members of the trio. 1 and 2, for instance, are a little thinner and more rounded than the flagship, which has fatter corners designed to accommodate the greater technology inside. All three are as light and easy to hold as ever, although 1 and 2 come with tacky bases, the better for preventing the hardware from toppling too easily against a weighted-down HDMI cable. Oh, and that piano black gloss? It's as fingerprint-tastic as ever, so bring a Lysol wipe with you when you install this thing.

'Round back, the Roku 1 and 2 carry RCA connectors alongside a HDMI-out port, a feature that was axed on the 3 in favor of dedicated ethernet and microSD card ports. Naturally, there's now a distinct gradient of features from bottom to top. The 1, for instance, is stripped down, featuring an Infra-Red remote control and only offers 1080p streaming. The 2, however, contains the same single-core CPU as its junior, but gains the dual-band WiFi and WiFi Direct gear necessary to power the remote control with its built-in headphone jack for silent movie watching. If you've already read back, then you'll know that the 3 has dual-core internals for better performance and an accelerometer inside the remote, letting you play some casual, motion-based games like Angry Birds Space on the device.

On the software side, all three come with the same refreshed UI that we've already seen, with a simple "Up, Down, Left, Right" control pattern. Notable differences include the breaking out of Movies and TV channels as new standalone submenu options, as well as access to M-GO's online offerings and an integrated billing selection. It comes with a small selection of customizable themes, as well as the promise that certain tweaks will arrive during specific holidays -- although we hope that the valentines day theme is optional for depressed singletons. Speaking of particular channels, the UK edition of the devices will carry Netflix, BBC iPlayer, Sky's Now TV and Demand 5. When we asked about the YouTube, ITV Player and 4OD-shaped holes in the service, the response was simple. While there's no news yet, it's not as if the company isn't aware that those services exist, and discussions are currently "taking place" to bring them over. Speaking of this UI update, current devices will be able to get the added options via a forthcoming software update.

While the current Android and iOS apps are capable of pushing videos to the device, we did ask if Roku had any plans to incorporate display spanning technologies like WiDi and Miracast into the platform. Naturally, the company didn't want to commit to a deadline, but it did say that there's a hope -- and an intention -- to bring those features to the current range with a future software update.

On the pricing side, the company is trying to keep the model flat as possible in the four markets it currently operates. That means that the Roku 1 will retail for $60 / £60 / €60, the 2 for $80 / £80/ €80 and the 3 $100 / £100 / €100 in the US, UK and Ireland. In the US, the Roku LT will be an online-only offering, priced at $50, with the expectation that it'll follow the pattern and cost £50 / €50 when it lands in Europe. The only difference in this pricing structure is for Canada, where pricing runs CDN $10 higher for each model -- meaning the trio will set you back $70 / $90 / $110 respectively. Availability-wise, the Roku 3 is shipping in Britain and Ireland from today, while "global" pre-orders for the 1 and 2 open today, but with shipping expected to commence on October 1st.