Story highlights Lamar Odom was found unconscious in a Nevada brothel, the apparent victim of drugs and supplements

Ford Vox: Men are easy targets of sexual performance enhancer supplements, which can be harmful

Ford Vox is a physician specializing in rehabilitation medicine and a journalist. He is a medical analyst for NPR station WABE 90.1 in Atlanta. He writes frequently for CNN Opinion. Follow him on Twitter @FordVox. The opinions expressed in this commentary are solely those of the author.

(CNN) Lamar Odom, an NBA and reality TV star, was found unconscious Tuesday in a Nevada brothel, the apparent victim, says the local sheriff, of a combination of cocaine and "10 sexual performance enhancer supplements."

While there are still many details we don't know at this point, this tragic incident put a spotlight on America's lucrative supplement industry.

Odom's highs and lows are well-documented through the distorted lens of the Kardashian media industrial complex, and this latest low will probably be no different. The report of what happened to him seems almost like a scene from a Quentin Tarantino film. According to some accounts, a swarm of bordello prostitutes attempted to revive their client and call 911, only to see him unable to fit into the air ambulance chopper to Las Vegas.

Ford Vox

But let's put aside the salacious details. Men should pay attention to what happened to Odom. They make easy targets for the supplement industry.

All manufacturers need do is deploy an enticing lingo and packaging to get us to pop these mystery pills . The names are cringe-worthy in the full light of day, where they're rarely unwrapped. Herbal Vigor Quick Fix, O.M.G., Arize, Eyeful and Weekend Warrior are among the more printable brands to earn recent FDA warnings

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