With a total of 156 , Los Angeles (USA) has the most headshops .

Madrid, Spain has the largest amount of growshops, with a total of 68.

with Tokyo, Japan has the most expensive cannabis , at 32.66 USD per gram, while Quito, Ecuador has the least expensive marijuana , at 1.34 USD per gram.

Based on the average US marijuana tax rates currently implemented, New York City could generate the highest potential tax revenue by legalising weed , with 156.40 million USD per year. New York City also has the highest consumption rate of cannabis, at 77.44 metric tons per year.

Berlin, Germany, 20/04/2018 – ABCD, a data-driven media campaign outlet, has released new data which reveals the number of marijuana head and growshops in 120 cities around the world. This research, which builds on the 2018 Cannabis Price Index released earlier this year, reveals which locations around the world are ready to embrace cannabis legalisation. The aim of the study is to illustrate the continuous need for legislative reform on cannabis use around the world, and to determine if there are any lessons to be learned from those cities at the forefront of marijuana legalization. By including extra data on the number of head and growshops in each city, this new research can be utilized to indicate which cities are prepared for an imminent cannabis reform, while also highlighting which cities are in opposition of marijuana legalisation.





The initial study began by selecting 120 cities across the world, including locations where cannabis is currently legal, illegal and partially legal, and where marijuana consumption data is available. Then, they looked into the price of weed per gram in each city. To calculate how much potential tax a city could make by legalising weed, ABCD investigated how much tax is paid on the most popular brand of cigarettes, as this offers the closest comparison. They then looked at what percentage marijuana is currently taxed in cities where it’s already legalised in the US.





ABCD decided to conduct the extra research in order to to further the discussion around the medical and recreational use of cannabis, and the potential industry and business opportunities that would follow legalisation. By identifying the number of headshops as well as growshops, this study serves as an indicator to a city’s existing cannabis infrastructure and willingness to accept such reform on a larger scale. As an indicating factor, the more head shops and grow shops a city has, the more positive their state’s and general public’s attitude towards the cannabis-related industry is likely to be.













The table below reveals a sample of the results for the 13 US cities featured in the study:

# City Legality Price per gram, US$

Taxes of cigarettes, % of the most sold brand Total possible tax collection, if taxed at cigarette level, mil US$ Total possible tax collection, if taxed at average US marijuana taxes, mil US$ Total Consumption in metric tons Number of Headshops Number of Growshops 1 Washington, DC Partial 18.08 42.54 47.51 20.96 6.18 20 8 2 Chicago Partial 11.46 42.54 119.61 52.77 24.54 91 10 3 Philadelphia Partial 11.3 42.54 68.37 30.16 14.22 41 2 4 Boston Legal 11.01 42.54 28.59 12.61 6.1 49 4 5 New York Partial 10.76 42.54 354.48 156.4 77.44 59 7 6 Dallas Partial 10.03 42.54 51.01 22.5 11.95 80 6 7 Houston Partial 10.03 42.54 89.13 39.32 20.89 125 14 8 Phoenix Partial 9.35 42.54 58.26 25.71 14.65 72 9 9 Miami Partial 9.27 42.54 16.24 7.16 4.12 67 25 10 San Francisco Legal 9.27 42.54 30.94 13.65 7.85 61 3 11 Los Angeles Legal 8.14 42.54 124.88 55.1 36.06 156 46 12 Denver Legal 7.79 42.54 20.53 9.06 6.2 61 21 13 Seattle Legal 7.58 42.54 20.59 9.08 6.39 46 10

The table below shows the top 10 most and least expensive cities for cannabis :

# City Country Legality Price per gram, US$

1 Tokyo Japan Illegal 32.66 2 Seoul South Korea Illegal 32.44 3 Kyoto Japan Illegal 29.65 4 Hong Kong China Illegal 27.48 5 Bangkok Thailand Partial 24.81 6 Dublin Ireland Illegal 21.63 7 Tallinn Estonia Partial 20.98 8 Shanghai China Illegal 20.82 9 Beijing China Illegal 20.52 10 Oslo Norway Partial 19.14

# City Country Legality Price per gram, US$

1 Quito Ecuador Partial 1.34 2 Bogota Colombia Partial 2.2 3 Asuncion Paraguay Partial 2.22 4 Jakarta Indonesia Illegal 3.79 5 Panama City Panama Illegal 3.85 6 Johannesburg South Africa Illegal 4.01 7 Montevideo Uruguay Legal 4.15 8 Astana Kazakhstan Illegal 4.22 9 Antwerp Belgium Partial 4.29 10 New Delhi India Partial 4.38

N.B. These tables are a sample of the full results. To find the complete results for all 120 cities, please see

The table below shows the top 10 cities who could generate the most potential tax by legalising cannabis, if taxed at the same rate as the most popular cigarette brand:

# City Country Legality Price per gram, US$

Taxes of cigarettes, % of the most sold brand Total possible tax collection, if taxed at cigarette level, mil US$ 1 Cairo Egypt Illegal 16.15 73.13 384.87 2 New York USA Partial 10.76 42.54 354.48 3 London UK Illegal 9.2 82.16 237.35 4 Sydney Australia Partial 10.79 56.76 138.36 5 Karachi Pakistan Illegal 5.32 60.7 135.48 6 Melbourne Australia Partial 10.84 56.76 132.75 7 Moscow Russia Partial 11.84 47.63 128.97 8 Toronto Canada Partial 7.82 69.8 124.15 9 Chicago USA Partial 11.46 42.54 119.61 10 Berlin Germany Partial 13.53 72.9 114.77

The table below shows the top 10 cities who could generate the most potential tax by legalising cannabis, if taxed at the average US marijuana tax rate:

# City Country Legality Price per gram, US$

Total possible tax collection, if taxed at average US marijuana taxes, mil US$ 1 New York USA Partial 10.76 156.4 2 Cairo Egypt Illegal 16.15 98.78 3 Los Angeles USA Legal 8.14 55.1 4 London UK Illegal 9.2 54.22 5 Chicago USA Partial 11.46 52.77 6 Moscow Russia Partial 11.84 50.82 7 Sydney Australia Partial 10.79 45.75 8 Melbourne Australia Partial 10.84 43.9 9 Karachi Pakistan Illegal 5.32 41.89 10 Houston USA Partial 10.03 39.32

The table below shows the top 10 cities with the highest and lowest consumption of cannabis, per year:

# City Country Legality Price per gram, US$

Total Consumption in metric tons 1 New York USA Partial 10.76 77.44 2 Karachi Pakistan Illegal 5.32 41.95 3 New Delhi India Partial 4.38 38.26 4 Los Angeles USA Legal 8.14 36.06 5 Cairo Egypt Illegal 16.15 32.59 6 Mumbai India Partial 4.57 32.38 7 London UK Illegal 9.2 31.4 8 Chicago USA Partial 11.46 24.54 9 Moscow Russia Partial 11.84 22.87 10 Toronto Canada Partial 7.82 22.75

# City Country Legality Price per gram, US$

Total Consumption in metric tons 1 Singapore Singapore Illegal 14.01 0.02 2 Santo Domingo Dominican Rep. Illegal 6.93 0.16 3 Kyoto Japan Illegal 29.65 0.24 4 Thessaloniki Greece Partial 13.49 0.29 5 Luxembourg City Luxembourg Partial 7.26 0.32 6 Panama City Panama Illegal 3.85 0.37 7 Reykjavik Iceland Illegal 15.92 0.44 8 Asuncion Paraguay Partial 2.22 0.46 9 Colombo Sri Lanka Illegal 9.12 0.59 10 Manila Philippines Illegal 5.24 0.6

Additional quotes:





“The way that the legalised cannabis industry is rapidly evolving alongside new technologies shows how innovative emerging tech companies are today.” says Uri Zeevi, CMO at Seedo. “Take the way that cannabis and cryptocurrency have joined forces, with

examples such as HempCoin or nezly, which manage processes and payments in the new marijuana industry.

When you consider too the potential that these new technologies have to disrupt the cannabis industry, there’s no denying that these are very exciting times.”





“At Seedo, we’ve built technology that helps regular smokers to grow cannabis plants of the utmost quality from the comfort of their own home, avoiding pesticides and taking ownership of their personal supply.” says Uri Zeevi, CMO at Seedo. “We believe that by understanding the cost of weed around the world, we can help to educate smokers about the potential financial benefits of hydroponic growing technology.”





“That illegal cannabis use is so high in countries that still carry the death penalty, such as Pakistan and Egypt, those in power ought to see how desperately new legislation is needed.” comments Uri Zeevi, CMO at Seedo. “By removing the criminal element from marijuana, governments will then able to more safely regulate production, take away power from underground gangs, and as we’ve shown in this study, generate huge tax revenues.”

###

N.B. % of cigarette tax refers to the tax percentage on the most popular brand. Possible tax revenue refers to the total possible tax collection per year, if taxed at cigarette level. For a full explanation of how the study was conducted, please see the methodology at the bottom of the page N.B. Possible tax revenue refers to the total possible tax collection per year, if taxed at average US marijuana tax rate.N.B. Total consumption is calculated per annum.

Publishers are allowed to publish this data and graphics; we kindly ask that you give credit to the source: Seedo

Do not hesitate to reply to this email for any further inquiries.

Spokespeople from Seedo are available for phone and radio interviews.

Please contact ricky@abcd.agency for further information.

: Seedo is a fully automated hydroponic growing device which lets you grow your own medicinal herbs and vegetables from the comfort of your own home. Seedo controls and monitors the growing process, from seed to plant, while providing optimal lab conditions to assure premium quality produce year-round. Seedo’s goal is to simplify the growing process, making it accessible for everyone, without compromising on quality.







The full results of the 2018 Cannabis Price Index:

# City Country Legality Price per gram, US$

Taxes of cigarettes, % of the most sold brand Total possible tax collection, if taxed at cigarette level, mil US$ Total possible tax collection, if taxed at average US marijuana taxes, mil US$ Total Consumption in metric tons Number of Headshops Number of Growshops 1 Tokyo Japan Illegal 32.66 64.36 32.14 9.37 1.53 0 0 2 Seoul South Korea Illegal 32.44 61.99 31.61 9.57 1.57 0 0 3 Kyoto Japan Illegal 29.65 64.36 4.64 1.35 0.24 0 0 4 Hong Kong China Illegal 27.48 44.43 19.72 8.33 1.62 1 0 5 Bangkok Thailand Partial 24.81 73.13 99.11 25.44 5.46 5 2 6 Dublin Ireland Illegal 21.63 77.8 29.31 7.07 1.74 4 7 7 Tallinn Estonia Partial 20.98 77.24 22.13 5.38 1.37 2 2 8 Shanghai China Illegal 20.82 44.43 49.12 20.75 5.31 0 0 9 Beijing China Illegal 20.52 44.43 43.1 18.21 4.73 0 0 10 Oslo Norway Partial 19.14 68.83 19.28 5.26 1.46 3 2 11 Washington, DC USA Partial 18.08 42.54 47.51 20.96 6.18 20 8 12 Cairo Egypt Illegal 16.15 73.13 384.87 98.78 32.59 0 0 13 Reykjavik Iceland Illegal 15.92 56.4 3.97 1.32 0.44 0 0 14 Belfast Ireland Illegal 15.81 77.8 13.55 3.27 1.1 3 2 15 Minsk Belarus Illegal 15.8 51.15 9.08 3.33 1.12 0 0 16 Athens Greece Partial 14.95 79.95 7.42 1.74 0.62 4 1 17 Auckland New Zealand Partial 14.77 77.34 106.03 25.73 9.28 9 7 18 Munich Germany Partial 14.56 72.9 50.9 13.1 4.8 5 1 19 Helsinki Finland Partial 14.42 81.53 27.12 6.24 2.31 3 6 20 Singapore Singapore Illegal 14.01 66.23 0.14 0.04 0.02 0 1 21 Berlin Germany Partial 13.53 72.9 114.77 29.55 11.64 31 20 22 Stuttgart Germany Partial 13.5 72.9 20.2 5.2 2.05 3 0 23 Thessaloniki Greece Partial 13.49 79.95 3.17 0.75 0.29 1 2 24 Stockholm Sweden Illegal 13.2 68.84 15.06 4.11 1.66 7 1 25 Vienna Austria Partial 12.87 74 59.21 15.02 6.22 9 18 26 Copenhagen Denmark Partial 12.47 74.75 20.65 5.18 2.22 1 1 27 Moscow Russia Partial 11.84 47.63 128.97 50.82 22.87 4 1 28 Hamburg Germany Partial 11.64 72.9 50.16 12.92 5.91 5 6 29 Chicago USA Partial 11.46 42.54 119.61 52.77 24.54 91 10 30 Philadelphia USA Partial 11.3 42.54 68.37 30.16 14.22 41 2 31 Bucharest Romania Partial 11.18 75.41 17.23 4.29 2.04 3 1 32 Cologne Germany Partial 11.14 72.9 28.51 7.34 3.51 8 2 33 Geneva Switzerland Partial 11.12 61.2 5.9 1.81 0.87 3 4 34 Boston USA Legal 11.01 42.54 28.59 12.61 6.1 49 4 35 Adelaide Australia Partial 10.91 56.76 41.6 13.75 6.72 12 18 36 Istanbul Turkey Partial 10.87 82.13 21.79 4.98 2.44 6 3 37 Melbourne Australia Partial 10.84 56.76 132.75 43.9 21.58 16 31 38 Sydney Australia Partial 10.79 56.76 138.36 45.75 22.59 26 14 39 New York USA Partial 10.76 42.54 354.48 156.4 77.44 59 7 40 Düsseldorf Germany Partial 10.7 72.9 15.82 4.07 2.03 3 0 41 Brisbane Australia Partial 10.63 56.76 66.88 22.12 11.09 26 12 42 Hanover Germany Partial 10.51 72.9 13.46 3.47 1.76 3 1 43 Prague Czech Rep. Partial 10.47 77.42 63.95 15.5 7.89 25 5 44 Frankfurt Germany Partial 10.29 72.9 18.06 4.65 2.41 6 6 45 Wellington New Zealand Partial 10.11 77.34 19.53 4.74 2.5 4 2 46 Dallas USA Partial 10.03 42.54 51.01 22.5 11.95 80 6 47 Houston USA Partial 10.03 42.54 89.13 39.32 20.89 125 14 48 Vilnius Lithuania Illegal 10 75.76 5.2 1.29 0.69 2 0 49 Zurich Switzerland Partial 9.71 61.2 10.33 3.17 1.74 4 6 50 Montpellier France Illegal 9.7 80.3 12.21 2.85 1.57 2 0 51 Canberra Australia Partial 9.65 56.76 10.96 3.63 2 6 1 52 Zagreb Croatia Partial 9.43 75.26 24.35 6.07 3.43 4 8 53 Nice France Illegal 9.4 80.3 15.8 3.69 2.09 1 0 54 Phoenix USA Partial 9.35 42.54 58.26 25.71 14.65 72 9 55 Paris France Illegal 9.3 80.3 102.25 23.9 13.69 6 0 56 Miami USA Partial 9.27 42.54 16.24 7.16 4.12 67 25 57 San Francisco USA Legal 9.27 42.54 30.94 13.65 7.85 61 3 58 London UK Illegal 9.2 82.16 237.35 54.22 31.4 35 23 59 Colombo Sri Lanka Illegal 9.12 73.78 3.98 1.01 0.59 2 0 60 Riga Latvia Illegal 9 76.89 10.23 2.5 1.48 0 0 61 Bratislava Slovakia Illegal 8.92 81.54 7.24 1.67 1 4 2 62 Milan Italy Partial 8.85 75.68 46.06 11.42 6.88 8 9 63 Varna Bulgaria Illegal 8.83 82.65 4.84 1.1 0.66 0 0 64 Marseille France Illegal 8.69 80.3 36.23 8.47 5.19 1 1 65 Glasgow UK Illegal 8.65 82.16 15.21 3.47 2.14 9 8 66 Toulouse France Illegal 8.62 80.3 18.67 4.36 2.7 1 0 67 Birmingham UK Illegal 8.58 82.16 27.73 6.34 3.93 8 19 68 Kuala Lumpur Malaysia Illegal 8.54 55.36 6.61 2.24 1.4 0 0 69 Monterrey Mexico Partial 8.45 65.87 4.17 1.19 0.75 3 1 70 Edinburgh UK Illegal 8.41 82.16 12.22 2.79 1.77 8 5 71 Lisbon Portugal Partial 8.36 74.51 4.69 1.18 0.75 3 3 72 Strasbourg France Illegal 8.35 80.3 11.13 2.6 1.66 0 0 73 Warsaw Poland Partial 8.31 80.29 29.27 6.84 4.39 3 4 74 Lyon France Illegal 8.2 80.3 19.45 4.55 2.95 1 0 75 Los Angeles USA Legal 8.14 42.54 124.88 55.1 36.06 156 46 76 Liverpool UK Illegal 7.94 82.16 10.86 2.48 1.67 9 16 77 Amsterdam Netherlands Partial 7.89 73.4 20.94 5.35 3.61 18 20 78 Manchester UK Illegal 7.88 82.16 58.99 13.48 9.11 7 13 79 Rome Italy Partial 7.86 75.68 88.16 21.86 14.82 8 15 80 Toronto Canada Partial 7.82 69.8 124.15 33.38 22.75 10 37 81 Denver USA Legal 7.79 42.54 20.53 9.06 6.2 61 21 82 Naples Italy Partial 7.75 75.68 29.82 7.4 5.08 2 5 83 Leeds UK Illegal 7.67 82.16 16.93 3.87 2.69 14 11 84 Seattle USA Legal 7.58 42.54 20.59 9.08 6.39 46 10 85 Madrid Spain Partial 7.47 78.09 93.4 22.45 16.01 8 68 86 Calgary Canada Partial 7.3 69.8 52.23 14.05 10.25 42 5 87 Luxembourg City Luxembourg Partial 7.26 70.24 1.62 0.43 0.32 1 1 88 San Jose Costa Rica Partial 7.23 69.76 7.84 2.11 1.56 0 1 89 Buenos Aires Argentina Partial 7.13 69.84 25.32 6.81 5.09 22 48 90 Brussels Belgium Partial 7.09 75.92 15.5 3.83 2.88 21 2 91 Santo Domingo Dominican Rep. Illegal 6.93 58.87 0.67 0.21 0.16 1 0 92 Graz Austria Partial 6.84 74 4.81 1.22 0.95 7 2 93 Budapest Hungary Illegal 6.74 77.26 7.7 1.87 1.48 4 3 94 Sofia Bulgaria Illegal 6.66 82.65 12.83 2.91 2.33 0 0 95 Ottawa Canada Partial 6.62 69.8 35.43 9.53 7.67 30 6 96 Vancouver Canada Partial 6.4 69.8 23.44 6.3 5.25 35 10 97 Sao Paulo Brazil Partial 6.38 64.94 68.55 19.81 16.55 11 7 98 Rotterdam Netherlands Partial 6.33 73.4 12.75 3.26 2.74 3 8 99 Ljubljana Slovenia Partial 6.32 80.41 3.43 0.8 0.67 4 6 100 Barcelona Spain Partial 6.23 78.09 39.59 9.51 8.14 22 23 101 Montreal Canada Partial 6.15 69.8 60.52 16.27 14.1 13 9 102 Kiev Ukraine Partial 6 74.78 14.73 3.7 3.28 1 0 103 Abuja Nigeria Illegal 5.88 20.63 7.4 6.73 6.1 0 0 104 Lima Peru Partial 5.88 37.83 12.28 6.09 5.52 4 0 105 Mexico City Mexico Partial 5.87 65.87 22.58 6.43 5.84 6 5 106 Cape Town South Africa Illegal 5.82 48.8 2.47 0.95 0.87 12 4 107 Karachi Pakistan Illegal 5.32 60.7 135.48 41.89 41.95 0 0 108 Manila Philippines Illegal 5.24 74.27 2.32 0.59 0.6 0 1 109 Rio de Janeiro Brazil Partial 5.11 64.94 28.82 8.33 8.69 14 2 110 Mumbai India Partial 4.57 60.39 89.38 27.78 32.38 5 1 111 New Delhi India Partial 4.38 60.39 101.2 31.45 38.26 3 2 112 Antwerp Belgium Partial 4.29 75.92 4.1 1.01 1.26 7 3 113 Astana Kazakhstan Illegal 4.22 39.29 1.78 0.85 1.07 0 0 114 Montevideo Uruguay Legal 4.15 66.75 19.54 5.5 7.06 1 18 115 Johannesburg South Africa Illegal 4.01 48.8 3.76 1.45 1.92 5 4 116 Panama City Panama Illegal 3.85 56.52 0.81 0.27 0.37 3 0 117 Jakarta Indonesia Illegal 3.79 53.4 1.92 0.68 0.95 0 0 118 Asuncion Paraguay Partial 2.22 16 0.16 0.19 0.46 1 1 119 Bogota Colombia Partial 2.2 49.44 15.8 6 14.53 6 3 120 Quito Ecuador Partial 1.34 70.39 0.56 0.15 0.6 1 0

Further findings:

New York City, USA has the highest consumption rate of cannabis , at 77.44 metric tons per year.

Boston, USA has the most expensive cannabis of all the cities where it’s legal , at 11.01 USD, while Montevideo, Uruguay has the least expensive at 4.15 USD.

While Tokyo, Japan has the most expensive cannabis of all cities where it’s illegal, at 32.66 USD, Jakarta, Indonesia has the least expensive at 3.79 USD, despite being classed as a Group 1 drug with harsh sentences such as life imprisonment and the death penalty.

For cities where cannabis is partially legal, Bangkok, Thailand has the most expensive at 24.81 USD, while Quito, Ecuador has the least expensive at 1.34 USD.

Bulgaria has the highest tax rates for the most popular brand of cigarettes, at 82.65%, while Paraguay has the lowest, with rates of 16%.

Cairo, Egypt would gain the most revenue in tax if they were to legalise cannabis and tax it as the same rate as cigarettes, at 384.87 million USD. Singapore, Singapore would gain the least, at 0.14 million USD, due in part to the city’s low consumption of marijuana at 0.02 metric tons per annum.

Based on the average US marijuana tax rates currently implemented, New York City could generate the highest potential tax revenue by legalising weed, with 156.4 million USD per year . Singapore, Singapore would gain the least, at 0.04 million USD.



Methodology

To select the cities for the study, Seedo first looked at the top and bottom cannabis consuming countries around the world. Then they analysed nations where marijuana is partially or completely legal, as well as illegal, and selected the final list of 120 cities in order to best offer a representative comparison of the global cannabis price.

The Number of head- ans growshops per city has been researched from the Google Maps Search Results.

Price per gram, US$ – Crowdsourced city-level surveys adjusted to World Drug Report 2017 of the United Nations Office on Drugs and Crime.

Taxes on Cigarettes, % of the most sold brand – Taxes as a percentage of the retail price of the most sold brand (total tax). Source : Appendix 2 of the WHO report on the global tobacco epidemic, 2015.

Annual possible tax collection is calculated in the following way:

Total_Possible_Tax=Population_City*Prevalence*Avg_Consumption_year_gr*price*tax_level, where:

Population: latest available local population data sources.

Annual Prevalence (percentage of population, having used weed in the year). Source: World Drug Report 2017 of the United Nations Office on Drugs and Crime

Average Consumption of weed per year in grams (people who consumed weed at least once in the previous year).

Estimation, with the assumption, that one use of weed on average means one joint.

One joint is assumed to have 0.66 grams of weed as in the paper of Mariani, Brooks, Haney and Levin (2010).

The distribution of use during the year is assumed to be the same as in Zhao and Harris (2004), where the yearly usage varies from once or twice a year to everyday.

Total Consumption in Tons

Consumption=Population*Prevalence*Consumption_year_gr

Population: latest available local population data sources.

Annual Prevalence (percentage of population, having used weed in the year). Source : World Drug Report 2017 of the United Nations Office on Drugs and Crime

Average Consumption of weed per year in grams (people who consumed weed at least once in the previous year).

Estimation, with the assumption, that one use of weed on average means one joint.

One joint is assumed to have 0.66 grams of weed as in the paper of Mariani, Brooks, Haney and Levin (2010).

The distribution of use during the year is assumed to be the same as in Zhao and Harris (2004), where the yearly usage varies from once or twice a year to everyday.

US tax level – Average tax level in the states of US where weed is legal: Alaska, California, Colorado, Maine, Massachusetts, Nevada, Oregon and Washington. Includes retail sales taxes, state taxes, local taxes and excise taxes.

Legality

Legal, if possession and selling for recreational and medical use is legal. Illegal, if possession and selling for recreational and medical use is illegal. Partial, if Possession of small amounts is decriminalised (criminal penalties lessened, fines and regulated permits may still apply) OR medicinal use legal OR possession is legal, selling illegal OR scientific use legal OR usage allowed in restricted areas (e.g. homes or coffee shops) OR local laws may apply to legality (e.g. illegal at federal level, legal at state level)



First quote: Based on New York City Council’s free lunch initiative which began in September 2017, with 1.1 million public school children, at a cost of $1.75 per child per day.