Study Shockingly Finds Millennials Really Like Video Streaming A new study by Parks Associates unsurprisingly finds that millennials really like this whole streaming video thing. According to the group's latest survey of the American public, more than 85% of millennials subscribe to at least one streaming video service, notably higher than in other generations where streaming is popular, just not quite as popular.

The survey also found that more than one-fourth of millennials subscribe to three or more OTT services, and more than half take at least two subscription OTT video services. The question, the authors note, is which streaming services those customers hang on to as competition in the streaming video market heats up. "Overall penetration of subscription OTT video services among millennials has topped out, suggesting that those households that want such a subscription already have one or more," said Parks analyst Brett Sappington. "The more interesting and important question is how many subscriptions they will keep. More than one-fourth of millennials subscribe to three or more OTT services, and more than 50% subscribe to at least two." A separate report by the group finds that streaming popularity among millennials also extends to streaming hardware device purchases, with 46% of the generation reporting high intentions to buy at least one streaming video device, and 36% planning to give one as a gift. As always, much of this is driven by continued customer satisfaction with the high costs and imposed restrictions of traditional cable, resulting in a continued surge in cord cutting. A recent study found that streaming alternatives absolutely dominate when it comes to customer service and overall customer satisfaction.







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Most recommended from 101 comments



Economist

The economy, stupid

Premium Member

join:2015-07-10

united state ·AT&T FTTP

16 recommendations Economist Premium Member Not surprising Netflix is still adding 2M US subs per quarter and lots of people have Prime so they are lumped in the OTT group.



But there is also a huge difference between getting Youtube Red or Netflix and ponying up for DirecTV Now which is already seeing slowing growth and pitiful quarterly numbers (less than 100K per month in new adds while very mature services like Netflix add 7X that).



What does this mean? ESPN and other overpriced channels like them are pretty much f*cked as they rely on linear channel welfare to get subs. They are locked into long term sports deals while facing an Exodus not seen since Moses.

TIGERON

join:2008-03-11

Boston, MA 14 recommendations TIGERON Member Cut the cord and love it Saw a massive $1800 per year for cable tv alone wiped out. Save money and I decide what I want to see and when.



I highly recommend everyone doing it.

karlmarx

join:2006-09-18

Moscow, ID 9 recommendations karlmarx Member No commercials helps a LOT I talked to my teenage niece, and she almost NEVER watches commercials. She only watches streaming media. With Amazon and Netflix, she gets every show she needs. I grew up with TV in the 70's, and a 1 hour show was 54 minutes long. (3 breaks of 2 minutes) Today, the same 1 hour show is closer to 42 minutes (8 breaks at 3 minutes each). Today kids who watch streaming media realize their show is only 42 minutes long, but they don't waste 1/3rd of their TV viewing habits watching commercials.

Red Hazard

Premium Member

join:2012-07-21

O Fallon, IL 3 recommendations Red Hazard Premium Member Shocked? I am absolutely shocked! Roadkill

Premium Member

join:2008-06-17

united state 2 recommendations Roadkill Premium Member Video Streaming ISP/Cable TV companies like Comcast, AT&T, and others ignored or tried to marginalize video streaming. Now those same companies are trying to find ways to bring people back into the fold. A low cost and ability to view favorite content is a "thing." I can't imagine why big cable TV is willingly missing out on good opportunities. There have been ample opportunities showing cable TV it is time for a change.