In the popular 1987 film “Wall Street”, the character Gordon Gecko, played by Michael Douglas, has some memorable lines. One of my favorite Gecko quotes describing the financial markets is, “It's a zero-sum game: somebody wins, somebody loses. Money itself isn't lost or made, it's simply transferred from one perception to another. Like magic.”

You don’t get points for almost winning. Only one person or company will live to see themselves crowned as the king of their industry. In the world of cryptocurrencies, this couldn’t be more true.

Think back to the old days when the internet was first rolling out. The tech book surrounding Internet 1.0 was gigantic. Companies were popping up all over the place promising to be the biggest and best, but only a handful of the companies are still around today. Some were absorbed through mergers and acquisitions, and some were simply beaten and wiped off the map.

For example, AOL used to dominate the internet browsing space. If you are old enough to remember, they would send you free CD’s in the mail with internet data time on them. They had a lock on the market. Now, all that remains is a news website that most people opt out of for something more recognizable like Google or Facebook.

If history repeats itself, then I believe the same thing will happen in the crypto space Currently coins like Bitcoin and Ethereum dominate the news headlines because of their early adopters becoming wildly rich in a relatively short period of time. However, worthy challengers have started to pop up in their respective industries that are poised to eat up market share very quickly.

One company that has this potential is Gemstra. Gemstra is a decentralized blockchain-integrated ecosystem for the social selling economy. Gemstra’s goal is to build a technological protocol for social selling that opens the industry to everyone in retail. Gemstra’s ecosystem will establish a commonwealth for social selling by providing a technology that fairly distributes power to the appropriate actors of the model.

This vision is what will allow Gemstra to overtake the other competitors in the social selling space. By giving the advantage to the sellers through fair distribution of power, Gemstra is polarizing the most important part of any crypto company; the community of users.

Google was successful because it empowered the users by giving them a reliable high quality search engine. Facebook was successful because it empowered its users by providing a easy to use interface to connect with their friends. Gemstra will be successful because they are empowering the social sellers, the people who are loyal to different brands and merchants, by giving them control of their date in an easy to use and fun platform where they can make a daily profit.

The writing is on the wall with the Gemstra project, and as the team continues to build and make deals, I am very excited about their future. It is clear that Gemstra has the tools to win the game, and leave the competition in the dust.