Apple has updated their Apple Store app to version 2.0 featuring EasyPay and Personal Pickup. As we’ve already outlined, EasyPay allows customers to purchase cheaper accessories in the Apple Store through the app, rather than having to deal with an Apple sales rep. Store workers we’ve contacted have called this “EasyTheft” because of the perceived ease in which someone could walk out of a store with an item without paying.

Personal Pickup allows you to request an item to be purchased at a Retail Store through the app, and it will be ready within 12 minutes. This will be amazing for commuter stores like the new Grand Central location.

Finally, Track your Stuff does what you think it does from the ‘more’ tab’.

On Apple Store shelves, you’ll see signs like this one spotted last week:

Another screenshot after the break:

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