These app stores take 30 percent of your revenue for distribution. That’s strange because Mastercard, Visa, and other companies that handle transactions take 2 percent or three percent of the revenue.”

Tim Sweeney

Yes, the stores deal with content delivery and customer service, but it is still difficult to believe these extra costs have to take more than 5 percent to 6 percent of revenue for their operation. “So they’re pocketing a huge amount of profit from your order – and they aren’t really doing much to help us anymore.”

Sweeney also pointed out that the current mobile game charts are dominated by “a few games with $100 million marketing budgets,” making it unreal for smaller studios to survive. These small teams have to spend money on social networks and advertising, valued at around $3 per installation for a free-to-play game by Sweeney.