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Now, for the rest of the country. Yesterday we gave you revenue figures for the 14 Big Ten football programs. Here are all 65 Power Five programs, including the B1G, ranked by gross revenue during the fiscal year 07/01/18 to 06/30/19. That means these numbers reflect the 2018 football season and the following spring.

The data was just released by the U.S. Department of Education which requires mandatory annual filings through the Equity in Athletics Disclosure Act.

In a few cases, the manner in which schools report data varies from the vast majority. Those cases are noted when evident, but sometimes they are not. Such accounting caveats can create incongruities. Ultimately, we can only relay what the schools’ athletic directors report to the U.S. Department of Education as revenues and expenses.

This list excludes schools from the so-called “Group of 5” minor conferences (AAC, MAC, C-USA, MWC, SBC) within the Football Bowl Subdivision. In a few isolated cases, those schools grossed more revenue and cleared more profits from their programs than the ones listed here.

Here, then, according to the EADA data reports, are the Power 65 (ACC, B1G, SEC, B12, P12) football programs ranked in order of gross revenue, from modest to affluent with rise (+), fall (-) or unchanged (=) in rank from last year in parentheses:

#65 West Virginia $24.7 million (=)

Again, WVU brings up the rear. Considering that the Mountaineers again enjoyed near-capacity home attendance (99%) during an 8-4 season, that’s puzzling. Listed expenses of $22.3M leaves a profit of $2.4M. (Men’s basketball actually listed a $2.3M deficit – $8.5M revenue against $10.8M expenses).

#64 Rutgers $26.7 million (-2)

RU is one of 3 football programs in the data that appears to have cooked its books, presumably in order to not register a deficit. The Scarlet Knights expenses and revenue are listed as identical totals – $26,698,913. Regardless, Rutgers football was clearly the poorest program in the Big Ten.

#63 Wake Forest $26.7 million (+1)

The private-school Demon Deacons made a small profit of $5.2M on football. Its football expenses of $21.5M were 2nd-lowest of any Power Five school (Kansas State was most thrifty). Wake registered as the poorest program in the ACC.

#62 Vanderbilt $32.1 million (-2)

Also a private institution, the only one in the Southeastern Conference, Vandy managed a $2.5M clearance in football. It is the poorest in SEC.

#61 Boston College $32.3 million (-3)

The Eagles’ football fortunes have been stagnant for some time. In 2018, after a 7-2 start, BC lost its last 3 games then had its bowl in Dallas canceled because of thunderstorms. The program earned a small profit of $7.4M.

#60 California $33.5 million (-4)

Cal was just regaining its footing under Justin Wilcox and managed a 7-6 season including a 10-7 Cheez-It Bowl loss to TCU. It made a $5.7M profit and finished the fiscal year as the poorest program in the Pac-12.

#59 Virginia $33.7 million (-2)

After a string of 6 losing seasons, UVA managed a bowl appearance in the 3rd year under Bronco Mendenhall, making a $7.4M profit. (Interestingly, accounting for the 2019 national champion men’s basketball team registered the same total for expenses and revenues – $13,400,721.)

#58 Oregon State $35.8 million (-5)

Because football expenses were kept very low, ($23.7M), the Beavers managed a decent profit of $12.1M.

#57 Mississippi State $38.0 million (+4)

In Joe Moorhead’s first season, the Bulldogs went 8-5. The program’s $24M in expenses were 2nd-lowest in the SEC and so MSU football made a $14M profit.

#56 Kansas $38.1 million (-1)

Traditionally the football doormat of the Big 12, KU completed a forlorn 6-42 run in 4 seasons under David Beatty (who was fired) and still managed a $12.8M profit.

#55 Missouri $38.5 million (+4)

Mizzou spent less on football than anyone in the SEC ($23.6M expenses) and still went 8-5 in its 3rd season under Barry Odom.

#54 Arizona State $39.0 million (-19)

After 6 seasons of big spending and declining on-field results under Todd Graham, ASU football was heavy on skeptics when Herm Edwards arrived. Even though his 1st team probably exceeded expectations at 7-6, Sun Devil football sank to a low-ebb in revenue, managing just $12.8M in profit. ASU tied for most spots dropped on the list (down from #35).

#53 Pittsburgh $39.2 million (-1)

A drab 7-7 season that included the rainy 51-6 home loss to Penn State ended with a modest profit of $7.4M. (Men’s basketball also was at a low ebb and returned just a $2.2M profit in 2018-19, about half that of Penn State hoops.)

#52 North Carolina $39.3 million (-8)

Larry Fedora’s final season was a 2-9 disaster including a canceled home date against Central Florida due to Hurricane Florence. UNC football managed a $16.2M profit. (In a rare occurrence even at a basketball school, Roy Wiliams’ Tar Heels actually cleared a larger profit – $16.5M.)

#51 Duke $40.3 million (=)

David Cutcliffe’s 11th team went 8-5 and cleared $11.5M in profit.

#50 UCLA $41.3 million (=)

Nothing is more depressing than half-full Rose Bowl crowds watching bad football and that’s exactly what Chip Kelly’s 1st season was. The Bruins went 3-9 and posted a puny profit of $5.8M.

#49 Kentucky $41.4 million (=)

Not an unusual occurrence at UK: John Calipari’s basketball team ($38.8M) nearly out-grossed Mark Stoops’ operation and did earn a larger profit – even though the football Cats posted a landmark 10-3 season including the Citrus Bowl win over Penn State.

#48 Georgia Tech $42.6 million (-19)

Paul Johnson’s triple-option regime came to a weary conclusion with a 7-6 season and listless bowl loss. Yellow Jacket crowds dwindled and the program dove 19 spots from 2017 with a piddly $12.9M profit.

#47 Arizona $43.3 million (-6)

It was hard to Bear Down in the desert with Kevin Sumlin taking over for fired Rich Rodriguez and a 5-7 season dropping the Wildcats 6 spots. UA made a $20.7M profit.

#46 Colorado $43.5 million (-3)

This program was a tire fire when Mike MacIntrye inherited it and he worked minor miracles for 6 seasons, but the magic evaporated at the end of the 2018 season with 7 straight losses, and he departed. The Buffs managed a $13.9M profit.

#45 Syracuse $43.8 million (+1)

It doesn’t get much better for Orange football than Dino Babers’ 2018 team. It went 10-3, gave Clemson all it could handle and beat West Virginia in the bowl. Even so, the program managed just a $15.8M clearance and was out-profited by Jim Boeheim’s basketball operation ($19.8M).

#44 Stanford $44.5 million (-8)

The Cardinal had another solid season under David Shaw (9-4, bowl win) but fan interest is never fervid and Stanford drifted 8 spots, making just $14M in profit.

#43 Washington State $45.3 million (+2)

How Wazzu can possibly do better than departed Mike Leach is a stumper. He turned a decrepit operation into a quarterback factory and heightened interest in a program that realistically belongs in the Mountain West. This was the pinnacle of the Leach era, an 11-2 team that actually was in the CFP picture until an Apple Cup loss to Washington. It cleared $23.2M in profit.

#42 Baylor $45.6 million (+5)

Matt Rhule continued to work his witchcraft in pulling a sleaze program from the sludge. The Bears jumped 6 games in the standings and 5 spots in our revenue list, with a $14.6M profit.

#41 N.C. State $45.7 million (-3)

Dave Doeren’s 6th season was another solid one (9-4), at least until a bowl drubbing at the hands of Texas A&M. The Wolfpack made $22.4M in profit.

#40 Kansas State $46.2 million (+8)

The sad end to the career of a legendary coach, Bill Snyder’s final team went 5-7 and narrowly missed a bowl for the 1st time in 9 years. K-State returned $25.7M profit on a mere $20.5M in expenses – the thriftiest program in the entire Power Five. Snyder was a quaint anomaly in business trending toward guys like Willie Taggart, a coach who consistently did more with less. We’ll not see his like again.

#39 Maryland $46.6 million (+15)

As we expressed yesterday, it’s amazing that this program did so well fiscally amid the chaos churned out previously by fired D.J. Durkin, a dysfunctional athletic department and a board of trustees with no scruples until shamed into action. Matt Canada deserved better. UMD cleared $18.1M and jumped 15 spots, 2nd biggest rise in the B1G.

#38 Louisville $47.3 million (+4)

With Lamar Jackson departed and sleazebag Bobby Petrino basically quitting on his own team, the Cardinals finished 2-10. But the effect of Jackson’s Heisman run the season before had already taken effect and pumped the coffers full of added revenue. Although, Petrino’s waste ($44.1 expenses) left only a $3.2M profit. (By contrast, the U-of-L basketball program cleared $23.6M.)

#37 Mississippi $48.2 million (-4)

Ole Miss made a $16M profit in a dull 5-7 2nd season for Matt Luke.

#36 Southern California $50.0 million (-12)

What a remarkable fall from grace for Troy. The Clay Helton era somehow manages to extend itself due to an unwieldy extension signed by departed AD Lynn Swann, even though fan interest is at an all-time nadir. This represents the 5-7 season that included embarrassing losses at Texas (37-14) and even sad-sack UCLA. USC, once solidly in the top 20 in revenue, made just $17.9M profit and plunged another dozen spots.

#35 Texas Tech $51.1 million (-4)

The Red Raiders made $30.3M in profit in Kliff Kingsbury’s final year, a 5-7 season after which he was fired and somehow ended up with a much better job (NFL Cardinals).

#34 Iowa State $51.9 million (+6)

Matt Campbell has done wonders in Ames and the Cyclones jumped another half-dozen spots after a second straight 8-5 season and a November national ranking that yielded $24.9M in profit.

#33 Oklahoma State $52.2 million (+4)

Overall, it was an off year for Mike Gundy’s Pokes (7-6) but they still knocked off 3 ranked teams and very nearly added a shocker over OU. Profits totaled $27.9M.

#32 Indiana $52.6 million (-1)

Even with a 2-7 Big Ten record, Hoosier football raised revenue incrementally, and cleared $28.3M after expenses. That was more than IU basketball’s gross ($27.1M). The football gross was virtually flat from the previous year in Tom Allen’s 2nd season, a 5-7 (2-7) campaign that preceded 2019’s breakthrough to a decent bowl.

#31 Purdue $54.8 million (+32)

This is the most amazing fiscal turnaround in the nation. It represents Jeff Brohm’s 2nd season in West Lafayette after the disastrous Darrell Hazell regime. Included was the seismic 49-20 rout of Ohio State amid a lively home schedule. The jump in gross revenue was the biggest by percentage in the nation – +$29M (112%). The net gain after expenses was +$28.9M from a $1.4M deficit in 2017-18.

#30 Virginia Tech $56.2 million (-2)

A disappointing season in which Justin Fuente lost his starting quarterback in the 3rd game ended 6-7. The Hokies still made $26.1M in profit.

#29 Miami $56.3 million (-4)

Mark Richt’s final season was an ugly one that ended 7-6 with an embarrassing rout loss in the bowl to Wisconsin in NYC. Miami cooked its books to show identical $56,257,383 totals for both revenues and expenses. That’s a monumental expense number but, amazingly, not the largest in the ACC (we’ll get to it).

#28 Illinois $58.2 million (+4)

This represents the 3rd year of Lovie Smith’s tenure. Scant improvement was in evidence on the field, but at least attendance was up incrementally (into the 30Ks) over the disastrous 4-year reign of Tim Beckman (2012-14) and diligent interim Bill Cubit (2015). Illini football registered a $33.8M profit, not bad considering Smith’s 4-23 conference record to that point.

#27 Clemson $61.4 million (+3)

You might think the unbeaten national champions would have gathered more revenue. But the whopping $55.6M in expenses is somewhat understandable considering postseason trips to Charlotte, Dallas and Santa Clara.

#26 Minnesota $63.0 million (-3)

The Golden Gophers nudged up gross revenue by $1.4M, but the $30.6M in profit after P.J. Fleck’s 2nd season was down a notch, possibly because the team on the field (3-6 in B1G) didn’t look a hell of a lot different from the prior mediocre edition. We’ll expect to see a healthy jump next year at this time, reflecting Minnesota’s breakthrough 2019 season in which it beat Penn State to cap a 9-0 start, contended for the West title and whipped Auburn in the bowl.

#25 Utah $63.2 million (+2)

After going 9-3 and winning the Pac-12 South, the Utes ran out of gas and lost to Washington and Northwestern in the postseason. They did earn a healthy $33.9M in profit.

#24 Northwestern $63.2 million (+10)

Other than Purdue, this was the most dramatic success story in the B1G in 2018. Pat Fitzgerald won his first division championship, taking the West by 3 games. His was the only team in the league to go unbeaten in true-road games. It was reflected in gross revenue – a 27% leap over the previous fiscal year. Profits catapulted by $12.4M from 2017 to $31.1M.

#23 South Carolina $65.0 million (-1)

The 3rd in a string of so-so years for Will Muschamp in Columbia, the Gamecocks went 7-6 and were drilled by Virginia in Charlotte in their bowl. USC made $28.8M after expenses.

#22 Texas Christian $65.4 million (+4)

A very off year for Gary Patterson included red-face losses to Oklahoma (by 25), at Kansas and at West Virginia (by 37). Not exactly a thrifty program, either with $40.9M in expenses, but TCU still climbed 4 spots with a spicy home schedule that included Ohio State and OU.

#21 Florida State $68.9 million (-8)

Among all the other valid criticisms of the since-fired Willie Taggart, the EADA data reveals the most extravagant and least efficient operation in the nation. We can’t know exactly how much, but it appears FSU actually somehow ran a deficit in the football program even while piling up the largest chunk of revenue in the ACC. Football expenses are listed as the exact same total -- $68,893,857. All this to go 5-7. Only Nick Saban spent more and, well, he’s sort of earned the capital.

#20 Oregon $72.1 million (=)

The Ducks comfortably remained the 2nd-richest operation in the Pac-12 and a pretty efficient one, at that. UO made a cool $39.1M profit with just $33M in expenses.

#19 Texas A&M $73.5 million (-4)

A&M’s first season in the Jimbo Fisher era was nothing if not exciting – battles with both CFP title game participants, a narrow loss (28-26) to the eventual champion Clemson, not to mention an epic 7-OT marathon 74-72 win over LSU to cap the regular season. The Aggies cleared $30.7M in profit.

#18 Michigan State $75.6 million (=)

Here’s a window into how much more college football commonly earns than basketball, even when the hoop team is of elite heritage. Mark Dantonio’s mediocre 7-6 outfit that finished a drab 13th in scoring in the league, cleared $41.6M after expenses. Meanwhile, Tom Izzo’s basketball program that won the B1G and made the Final Four managed a mere $9.4M profit.

#17 Arkansas $76.5 million (+4)

The Razorbacks might have established some sort of record for the worst team to make the most money in the history of college football. Despite going 2-10 without a single Power Five win, the Hogs climbed 4 spots into the revenue top 20 and cleared $33.3M in profit.

#16 Iowa $81.0 million (+3)

Kirk Ferentz’s program remained flush and healthy, gaining $5M in gross revenue and $1.3M in profit, up to $44.2M. The Hawkeyes did this with only 4 B1G home dates, 2 of them in November, but at least a more prolific offense than usual. Iowa rose to its highest perch in gross revenue in the 5 years we’ve been doing these rankings.

#15 Washington $84.0 million (+2)

The richest football program in the Pac-12 got a little richer. UW cleared $43.5M in profit in since-retired Chris Petersen’s 3rd straight double-digit-win season in Seattle. The Huskies won the conference and battled Ohio State hard before falling in the Rose Bowl.

#14 Florida $84.8 million (-2)

Dan Mullen’s first season back in Gainesville as head coach finished with a rout of Michigan in the Gator Bowl and a top-10 ranking. The Gators cleared $45.7M in profit.

#13 Wisconsin $89.9 million (+3)

UW football represents the most efficient operation in the Big Ten with almost $90M in gross revenue gathered with just 31.7M in expenses – a .647 profit margin. Paul Chryst’s program did it with only 4 conference home games and no Power Five non-con opponents. Didn’t matter to Bucky fans who showed up at 96% capacity to Camp Randall Stadium in 2018.

#12 Tennessee $91.0 million (-3)

UT made a massive $55.8M profit off a 5-7 season in 2018. If the clown posse in Knoxville ever could turn the bags of money they print into what it should be able to buy, the Vols would be in the CFP every other year. But they let talk show hosts pick their coaches down there.

#11 Louisiana State $92.0 million (+3)

The future surprise national champions went 10-3 pocked by a whitewash home loss to Bama and that crazy 7-OT loss to A&M. But the pain was eased by a $56.7M clearance after expenses.

#10 Nebraska $94.3 million (+1)

In Scott Frost’s inaugural season, UNL was the 2nd-most efficient operation in the league, reaping $59.8M in profit with one of the lowest expense totals among the heavy-hitters ($34.5M). The year was a frustrating one with the opener canceled by thunderstorms and a subsequent 0-6 start. But Big Red fans remained loyal, not to mention excited in the favorite son returning home.

#9 Alabama $94.6 million (-5)

When you produce a national title contender every year for a decade, you can spend pretty much what you want. And Nick Saban did in fiscal 2018-19 – $69.7M, most in college football. The season ended with that surprising 44-16 loss in the CFP championship to Clemson.

#8 Oklahoma $94.8 million (-1)

We’re into the ozone now, the level where you see a lot of CFP participants popping up. The Sooners made the playoff in 2018, fought hard against Alabama in Miami, but lost 45-34. That didn’t hurt the bottom line; OU cleared $51.3M in profit.

#7 Auburn $95.2 million (+3)

It was a messy 6th year at AU for the perpetually warm-seated Gus Malzahn that ended 8-5. The Tigers made $47.4M after expenses.

#6 Penn State $100.1 million (+2)

PSU’s gross revenue ranking has never been higher in the 5 years of this list. Though the total was virtually identical to 2017, State still climbed 2 spots due to drops by Alabama and Oklahoma. Profit was slightly off – $51.6M from $54.5M in 2017. Men’s basketball made almost exactly $4M profit on gross revenue of $11.3M – a tiny tick upward from 2017-18 in both cases. Women’s basketball ran up expenses of $6.2M and returned only $1.1M in revenue to net a $5.1M shortfall. Both expenses and deficit were by far largest among women’s hoop programs in the Big Ten.

#5 Ohio State $115.1 million (=)

This was the Buckeye football season of wife-assaulting assistant Zach Smith’s firing and Urban Meyer’s suspension after lying about knowing Smith’s record, then the head coach’s eventual resignation. Ryan Day took over and the Buckeyes won every game except for that 49-20 rout at Purdue which ended up nixing their chance at the CFP. After expenses of $60.1M, the program cleared $55M in profit – a 14% decline from the $64.3M of 2017-18.

#4 Notre Dame $115.5 million (+2)

This is where a caveat in accounting might skew the figures for the Irish relative to others (except for Texas). That’s because those two are the only ones in college football with their own separate TV deals, independent of a conference. Of course ND isn’t in one. And it’s had a rolling contract with NBC for almost 3 decades. Because the annual $15M from that deal isn’t shared with any league, it’s not clear whether the payout is included in this revenue figure. We do know, UND football cleared $65.3M after expenses.

#3 Michigan $122.3 million (=)

After year upon year of mushrooming revenue gains, U-of-M finally plateaued, actually dropping $2.6M in gross from 2017-18. Profit after expenses also slid from $81.4M in the prior fiscal to $74.9M – an 8% drop. Michigan still is the most obscenely profitable program the Big Ten.

#2 Georgia $123.1 million (=)

UGA remains the richest program in the SEC. Long blessed with the combination of a fan base seated in the largest metro area (Atlanta) amid the epicenter of the most fervid football conference in the nation, Georgia now adds its most competitive program since the glory days of Hershel Walker. The Dawgs lost a 35-28 SEC title battle in a rematch with Alabama from the prior CFP championship, then dropped the Sugar Bowl to Texas. UGA still cleared a gargantuan $73.9M in profit.

#1 Texas $156.1 million (=)

And so, we come to the most amazing money machine in college athletics. Texas football has been a virtual bystander on the national scene for over a decade. But that doesn’t affect sales. Nobody has more fans and TV eyes than Texas. The ESPN-managed Longhorn Network has recently kicked in about $15M annually, and it’s all gravy beyond the Big 12 contract. Tom Herman’s 2nd season was pretty good by recent standards – 10-4 with an early upset of Oklahoma in Dallas, then a big one over Georgia in New Orleans. But the 2018-19 profit was a benchmark for any college program – $112.9M, busting UT’s record set in the prior fiscal year. Winning isn’t everything.

Here are the top 10 from the past two EADA revenue reports:

2017-18 2018-19 1 Texas Texas 2 Georgia Georgia 3 Michigan Michigan 4 Alabama Notre Dame 5 Ohio State Ohio State 6 Notre Dame Penn State 7 Oklahoma Auburn 8 Penn State Oklahoma 9 Tennessee Alabama 10 Auburn Nebraska

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