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Re: WJC & Digital Ask Follow-up

From:tgoff@hillaryclinton.com To: kdowd@hillaryclinton.com CC: slatham@hillaryclinton.com, re47@hillaryclinton.com, john.podesta@gmail.com Date: 2015-10-28 14:44 Subject: Re: WJC & Digital Ask Follow-up

That's a good point. They're hitting us for not having enough young, grassroots donors, but capriciously blocking the single best quiver in our arrow! On Wed, Oct 28, 2015 at 12:41 PM, Katie Dowd <kdowd@hillaryclinton.com> wrote: > I think if we can get a contest in any regard -- that will be helpful at > this point but dinner is the best! Just to add to the arguments we are > making and this is similar to Teddy's - no other thing he does besides a > contest will bring in more NEW grassroots donors. Fundraisers will not do > that. > > Bernie has a ton of grassroots support as we all know and see by his > numbers. His participation in online fundraising and through contests can > make a dramatic difference in helping us keep pace with him. Absent him we > are def missing a huge opportunity. > > Also - I have to say the last sentence from Tina is very alarming!!!!! > > > > > On Wed, Oct 28, 2015 at 12:24 PM, Sara Latham <slatham@hillaryclinton.com> > wrote: > >> they've historically always been careful about protecting his brand, have >> avoided auctioning off dinners w/him and in general don't contribute >> auction items/time with him to anything other than benefitting the >> foundation (with I'm sure, some exceptions). >> >> I think describing it as a quick meet & greet/photo will go further with >> them. we can build into >> a more meaningful exchange and package - attend event/signed copy of >> book/speech etc., on the road. >> >> On Wed, Oct 28, 2015 at 11:23 AM, Teddy Goff <tgoff@hillaryclinton.com> >> wrote: >> >>> i don't understand why not dinner. this is something POTUS has done ten >>> or twenty times as a sitting president. and i don't understand why the >>> optics of hobnobbing with the rich and powerful are somehow better than the >>> optics of sitting down with a few $5 donors. it seems like the latter is >>> what we ought to be emphasizing, not running away from. >>> >>> will any of those arguments work for them, do you think? >>> >>> On Wed, Oct 28, 2015 at 11:20 AM, Sara Latham < >>> slatham@hillaryclinton.com> wrote: >>> >>>> Tina called me. >>>> >>>> they just don't like the notion of a contest...think it's cheesy, and >>>> want to protect his brand. >>>> I gave her Teddy's lines on ROI. >>>> >>>> is there a different way to package it so it's somehow more palatable >>>> (I know you didn't like her comment about >>>> suggesting a book for him to read etc) but somehow making the contest >>>> more around one of his interests, >>>> I think we also need to be clear on what the 'win' means - NOT dinner >>>> w/WJC...but a quick handshake/photo-op somewhere >>>> backstage at an event. >>>> >>>> she's concerned about too many/frequency of emails from WJC. >>>> suggested we focus on locking in all the finance slots for December and >>>> Q1, and ease in to the digital piece. >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> On Wed, Oct 28, 2015 at 10:17 AM, Robby Mook <re47@hillaryclinton.com> >>>> wrote: >>>> >>>>> The next step here is john talking to Tina, right? >>>>> >>>>> >>>>> >>>>> On Oct 28, 2015, at 9:36 AM, Teddy Goff <tgoff@hillaryclinton.com> >>>>> wrote: >>>>> >>>>> I know everyone knows this, but just want to reinforce again that >>>>> refusing to do a contest is a multi-million dollar decision by almost any >>>>> projection - probably many millions if you consider the acquisition >>>>> impacted being able to advertise a contest and the long-term ROI of the >>>>> incremental names. >>>>> >>>>> And I'm not sure what to make of the "priority" line in the second >>>>> paragraph. Does that mean we get nothing? >>>>> >>>>> Let me know if I ought to be the one to push back or if you want to >>>>> huddle to discuss next steps. >>>>> >>>>> ---------- Forwarded message ---------- >>>>> From: *Tina Flournoy* <Tina@presidentclinton.com> >>>>> Date: Wednesday, October 28, 2015 >>>>> Subject: WJC & Digital Ask Follow-up >>>>> To: Sara Latham <slatham@hillaryclinton.com> >>>>> Cc: Katie Dowd <kdowd@hillaryclinton.com>, John Podesta < >>>>> john.podesta@gmail.com>, Angel Urena <Angel@presidentclinton.com>, >>>>> Jon Davidson <Jon@presidentclinton.com>, Teddy Goff < >>>>> tgoff@hillaryclinton.com> >>>>> >>>>> >>>>> Donna has nothing to do with that. None of us like it - as I keep >>>>> saying. >>>>> >>>>> And yesterday, WJC told the Foundation folks that their social media >>>>> asks for December would take priority. >>>>> >>>>> >>>>> >>>>> On Oct 28, 2015, at 9:16 AM, Sara Latham <slatham@hillaryclinton.com> >>>>> wrote: >>>>> >>>>> hi team, >>>>> >>>>> bumping this to see if we can re-visit / have any news from Donna re >>>>> your favorite topic - the CONTEST. >>>>> >>>>> >>>>> - As you know our top ask continues to be and is the contest. >>>>> Tina - do you think there is any period of time where this would be >>>>> possible? Or any more we can do to consider this? >>>>> >>>>> >>>>> thanks. >>>>> >>>>> >>>>> On Sun, Oct 25, 2015 at 9:54 PM, Katie Dowd <kdowd@hillaryclinton.com> >>>>> wrote: >>>>> >>>>>> Tina, Jon, Angel - >>>>>> >>>>>> I wanted to re-up the digital memo that I believe you all got hard >>>>>> copies of while in the office recently so we could review asks and where >>>>>> things stand. >>>>>> >>>>>> *Here is the memo:* >>>>>> https://docs.google.com/a/hillaryclinton.com/document/d/1Dihz7HhU3P1nxCxZcDC_yObjSeyXXlvz4YhejFld5ig/edit?usp=sharing >>>>>> >>>>>> Please let me know what you think about how to best move forward or >>>>>> answers to current outstanding pieces: >>>>>> >>>>>> - As you know our top ask continues to be and is the contest. >>>>>> Tina - do you think there is any period of time where this would be >>>>>> possible? Or any more we can do to consider this? >>>>>> - In addition, we have several fundraising emails from now >>>>>> through the end of the year that we would like to send from WJC as his >>>>>> emails are doing tremendous. Fundraising asks would center particularly >>>>>> around upcoming debates & the very end-of-quarter in December. If OK, we >>>>>> will calendar out the asks for the next couple weeks and come back to you. >>>>>> - I did make a note to remove the merchandise request from the >>>>>> memo. >>>>>> - I left all the "creative ideas" as well and it sounded like >>>>>> there may be interest in a Facebook Q&A or having WJC take over our >>>>>> Instagram platform for a day with pictures. Working with you on any of >>>>>> these ideas would be incredible, and happy to discuss how to best organize >>>>>> any that you would like to try. >>>>>> >>>>>> The last piece is you had asked for a way to track results that we >>>>>> could keep updated. I created this google doc and just have the birthday >>>>>> email in here from yesterday currently but we could use this to build out >>>>>> and keep updated. >>>>>> >>>>>> *Results*: >>>>>> https://docs.google.com/a/hillaryclinton.com/spreadsheets/d/1KJJg1c0BETB-_mTwd5n2frTnryicPYedfkRtIJY-MZo/edit?usp=sharing >>>>>> >>>>>> The birthday email has now raised $80K - and from an email that does >>>>>> not directly ask for money -- this is incredible!!! >>>>>> >>>>>> Thanks for reading this far if you did! Let me know know what you >>>>>> think and if I missed anything in here. Cheers, Katie >>>>>> >>>>> >>>>> >>>>> >>>> >>> >> >