I’m an eliquid manufacturer in the vapor industry. Well, I used to be, until today, when I became a tobacco product manufacturer in the tobacco industry.

I don’t care about me. I can stockpile enough eliquid of any flavor for myself and my wife and my friends and my family until we all die of old age. I have enough hardware to last decades, and the technical knowhow to fix any of it if it breaks.

I don’t care about me. I’ll be fine.

I do care about 9 million vapers though, and more importantly, 40 million at-risk smokers.

They won’t be fine.

In 90 days, all technological advancement in the industry will grind to a halt.

No new mods.

No new atomizers.

No new tanks.

No new flavors.

No new anything.

This could mean that the next big step in devices, that may make it even easier for a smoker to successfully quit, may not make it to market. That obscure flavor that a smoker has been looking for to finally make the switch stick, may not be available. These products may not make it to market due to the cost associated with doing so, a cost out of reach for everyone except Big Tobacco.