The backlash caused by recent Ubisoft releases has lead some to call the publisher’s policies into question.

In an open-ed that was published on Forbes, author Paul Tassi called Ubisoft the new EA, referring to the latter’s reputation for releasing unfinished games and adding free-to-play microtransactions in their full-priced products.

The piece starts off by listing a few of the incidents Ubisoft was involved in this year. Things like the alleged graphical downgrade of Watch Dogs, the playable female characters fiasco for Unity, the decision to lock Unity at 30fps, and others.

He goes on to to compare how EA lost consumer trust as a result of the launch of Battlefield 4, the implementation of microtransactions in $60 games, and the always online debacle for Sim City. However, while EA is trying to win back the trust of the public, Ubisoft appears to be destined for the same position EA is trying to leave behind.

Ubisoft announced this morning that updates are in the works for Unity, but never commented on the microtransactions in the game.