The women’s clothing company Land’s End just launched a year-long campaign to honor pro-abortion feminist Gloria Steinem by donating to one of her organizations.

Earlier this month, the company published an interview and photo-shoot with Steinem on its website to announce the campaign, centered around Steinem’s work to pass an Equal Rights Amendment (ERA). Steinem is a well-known abortion activist who once said women “need” abortion.

Land’s End highlighted Steinem as one of its “Legends,” individuals who have made a difference in both their respective industries and the world at large and have paved the way for others to follow.

For every buyer who orders an ERA Coalition logo monogram on one of its items, Land’s End will donate $3 to the coalition’s Fund for Women’s Equality, Inc., according to the website. The campaign – “in honor of Gloria’s work” – is running now through Jan. 31, 2017, the website states.

Steinem told the company that she is part of a new national effort to pass an Equal Rights Amendment to the Constitution.

“It’s a statement of principle,” Steinem said. “It just says that men and women have equal rights, and that equality under the law shall not be denied. From 1972 to 1982, we tried to get the Equal Rights Amendment into the Constitution, but we fell short by three states of getting it ratified.

“We’re still not part of the Constitution of the United States,” she continued. “One reason we need an Equal Rights Amendment is because nowhere in the Constitution does the word ‘women’ appear. We need a constitutional principle of female equality.”

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Steinem’s description of the ERA sounds simple and uncontroversial, but pro-life groups warn that there is more to it than meets the eye. The amendment originally was introduced by pro-life feminist Alice Paul in 1923 to write women’s equality into the Constitution; but pro-lifers say new versions of the amendment could expand abortion.

National Right to Life Legislative Director Douglas Johnson previously talked with LifeNews.com about the ERA when the Arkansas state legislature defeated an attempt to ratify it in 2007.

He says the sweeping language of the 1972 ERA would be used as a legal weapon against virtually all laws that regulate abortion.

“In other states, major national pro-ERA organizations have argued that laws limiting tax-funded abortions or requiring parental consent for minors’ abortions violate ERAs,” Johnson explained.

Should the ERA be adopted, it would invalidate the federal Hyde Amendment and all state restrictions prohibiting tax-funded abortions. Likewise, it would nullify any federal or state restrictions even on partial-birth abortions or third-trimester abortions (since these are sought “only by women”).

Johnson said laws that allow government-supported medical facilities and personnel — including religiously affiliated hospitals — to refuse to participate in abortions would likely be in jeopardy as well.

ACTION: Email Land’s End here or call 1-800-963-4816 to complain.