Conclusion:

Again, a huge shout out to all 30 NBA social/digital teams that work tirelessly throughout the entire off-season, pre-season, regular season, post-season, draft and free agency.

The feedback, quotes, and results of this years Social MVP vote we’re extremely interesting to look at.

The last few seasons you probably could have guessed that on the court one of the following teams was going take home the Larry O’B: Warriors, Rockets, Raptors, Celtics, Sixers and whatever team LeBron is on.

The same could be said off the court for NBA Social, at least in recent memory. The same contenders have consistently been at the top of the charts both on this list and in the Complex Rankings, and this year’s top teams are all familiar faces.

The Kings, Sixers, Blazers, Raptors and Bucks are well oiled content machines, and the data proves that their peers recognize who is at the top of ladder.

And of course, a massive shoutout to the Clippers who not only had the highest overall average score, but also the most combined votes for 1st-3rd place by quite a wide margin. When it comes to the opinions of the folks who run NBA Social, the Clippers are the best in the business.



There’s a lot to be excited about for the 2019-20 NBA Season. Social has never been in a better place than it is right now, the competition and talent levels are at an all time high and seemingly every team has a squad that could make some serious noise.

As far as the arms race that is NBA Social is concerned, we’re very interested to see how a few things will play out in the future:

As social continues to grow and bring in more revenue, how will this affect the size of teams’ social/digital departments?

Will we start to see teams that have a 20-man social/digital roster?

How will teams continue to push the envelope and create new and invigorating content? Is the answer IGTV? Gamification? TikTok?

If IG actually goes through with hiding the likes/views on posts, how will that affect how teams use the platform?

A HUGE thank you to all of the teams who took the time to participate in this years NBA Social MVP vote. We received a ton of great feedback and a lot of positive messages towards the voting process and teams/departments recognizing all of the excellent work their peers accomplished over the last year.





-STN Digital