A Hispanic voter participation organization has debuted a project to register Latino voters called "Fight the Wall! Register a Mexican to Vote!" or "F the Wall," for short.

The Southwest Voter Registration Education Project (SVREP) claims to be the oldest nonpartisan group dedicated to protecting Latino voting rights. Its new program, run through smartphone and tablet apps, aims to register and turn out as many as 8 million Mexican-American voters for November elections.

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"Ever since the presidential election's discourse turned into 'Deport undocumented workers, build a border wall,' we've been contemplating how we should take that energy ... and turn it into greater voter participation through voter registration and turnout," CBS News quoted Antonio Gonzales, president of the SVREP, as saying.

While the project says "various presidential candidates" have advocated for a wall on the U.S.-Mexico border, the proposed barrier is most closely associated with presumptive Republican nominee Donald Trump Donald John TrumpObama calls on Senate not to fill Ginsburg's vacancy until after election Planned Parenthood: 'The fate of our rights' depends on Ginsburg replacement Progressive group to spend M in ad campaign on Supreme Court vacancy MORE.

Trump's plan to build the wall includes provisions to have Mexico pay for its construction. The idea of the wall has become so central to his campaign that "build that wall" has become his followers' preferred rallying cry.

Although Democratic candidates Hillary Clinton Hillary Diane Rodham ClintonWhat Senate Republicans have said about election-year Supreme Court vacancies Bipartisan praise pours in after Ginsburg's death Trump carries on with rally, unaware of Ginsburg's death MORE and Bernie Sanders Bernie SandersKenosha will be a good bellwether in 2020 Biden's fiscal program: What is the likely market impact? McConnell accuses Democrats of sowing division by 'downplaying progress' on election security MORE have espoused much more open immigration policies, Gonzales says neither has "disavowed the wall."

The SVREP argues that a wall on the border is unnecessary because "the US-Mexico border is already under control according to US official reports." The group warns completion of such a wall "would be a step towards militarization of the relationship between the US and Mexico and a harbinger of things to come."

Instead, the group argues, promoting the barrier helps to "create an enduring political deterrent to anti-immigrant, anti-Latino policies like the Border Wall in 2017’s immigration reform battles in Washington, D.C."