Union minister Venkaiah Naidu was at the inaugural of the 47th International Film Festival of India.

Union minister Venkaiah Naidu today suggested the need to go back to "values" in Indian films while observing that portrayal of obscenity and violence on screen are "hurting" society."Creativity, reality, humanistic touch and approach, sensitivity towards reality, gender justice, respect to elders (and) keeping our traditions should be part of the cinema."The cinema has to be reflection of society in reality. That is my appeal to the cinema-makers," Naidu said while addressing the inaugural function of the 47th International Film Festival of India in Panaji today."I am not here to give you advice. If you go by advice of the government and make cinema you will never succeed. Cinema has to be cinema but the cinema also must have a message. (That is what) I am trying to say," the Information and Broadcasting Minister said.The senior BJP leader, however, said, "What is happening (in cinema) in recent past is obscenity, vulgarity, violence, double-meanings which is also hurting society."We have to think about it seriously. The time has come for all of us, why not we go back to values. There are so many films without violence, vulgarity. But still the films ran for days and years together."He said the great film "Lav-Kusha" ran for over 365 days when he was a student."The actors used to act and they had a great talent. The way they used to act... we have seen Dr Shivaji Ganeshan, Gemini Ganeshan, M G Ramchandran, N T Rama Rao to present generation of Amitabh Bachahan," Mr Naidu recalled.He said filmmakers are capable of influencing people through their craft.

"...Without touching heroine you can create romance. You have the capacity to express. The expression need not be by words it can be through eyes, nose and lips, looks...If our looks are good, the way you convey the message it would be very romantic," the BJP leader said.The minister hailed films like "Three Idiots", "Pk", "Oye Lucky Lucky Oye", "Lage Raho Munnabhai", "Munnabhai MBBS", "No One Killed Jessica" as those having a message for society.