The executive in charge of Apple Music has come under fire for the way he reportedly treated Rihanna at Game 1 of the NBA Finals.

Video from Thursday night's game in Oakland shows Rihanna, a Cleveland Cavaliers fan, standing up to bow to star player Lebron James after a major play.

A man wearing a Warriors shirt a few seats down is then seen in the background looking angry as he appears to motion towards the pop princess to take a seat.

That man was later identified as Apple Senior Vice President Eddy Cue, who is in charge of the company's Internet Software and Services division. That division includes the tech company's streaming service, Apple Music, which offers Rihanna's music.

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The man who allegedly yelled at Rihanna to sit down after she stood up to bow to Lebron James during last night's NBA Finals has been identified as an Apple senior vice president

A clip from the game shows Apple SVP Eddy Cue (right) appearing to motion to the pop princess to sit down

Cue runs a division that includes Apple Music, the company's streaming service which features music from Rihanna

Rihanna didn't appear to hear the Apple VP when she went back to talking with friends on the sidelines

In a tweet, Cue said that he had 'nothing but love for Rihanna' and wasn't talking to her in the clip

Rihanna fans were quick to express their outrage on Twitter, threatening to boycott Apple Music if Cue didn't apologize or if the company didn't fire him.

'I won't re-up my subscription until Rihanna gets a FULL & sincere apology from your sexist employee,' one fan wrote.

Some of the Twitter users even claimed to hear Cue say 'Tell that b**** to sit down,' though DailyMail.com has not been able to confirm those reports.

Cue has worked at Apple since 1989 and reports to CEO Tim Cook

Cue responded to the criticisms with a tweet of his own, saying he has 'nothing but love for Rihanna' and wasn't talking to her in the first place.

'As usual I was excited about our lead and actually talking to Marissa, 8 seats to my right,' he said.

It's unclear who the Marissa that Cue mentioned is.

Cue has worked at Apple since 1989 and reports to CEO Tim Cook. According to his online bio, Cue was 'instrumental' in creating the iTunes and App stores.

Fans of Rihanna were quick to threaten a boycott of Apple Music if she didn't get a proper apology or if Cue wasn't fired

The Cavs lost to the Warriors in a blow-out during Game 1, but Rihanna was nonetheless a proud cheerleader for her Cavs.

At one point, she was even heard yelling 'Briiiiiick!' as Kevin Durant tried to shoot a three-pointer.

As he passed her after successfully scoring the basket, Durant seemed to glare at the 29-year-old singer.

Lady in black: Rihanna cheered on the Cleveland Cavaliers and her favorite player LeBron James on Thursday during Game 1 of the NBA Finals in Oakland, California

Cheering section: The singer and her personal assistant were rooting for the Cavaliers during the match

Kevin Durant literally shot his shot for Rihanna pic.twitter.com/EX1PUaGXJM — justin block (@JBlock49) June 2, 2017

But Durant, 28, refused to be drawn on it after the game.

He was asked during a post-game press conference with teammate Steph Curry if he stared the singer down on purpose.

'I don't even remember that,' Durant answered.

The reporter then told Durant the exchange was blowing up on social media.

'Don't get in that trap,' Curry advised.

Stare down: Golden State Warriors player Kevin Durant seemingly stared down Rihanna after drilling a three-point shot late in the game

Not impressed: The singer looked on as Warriors star Durant ran past her courtside seat

'Yeah, I won't get into that. I'm cool. Have fun with that,' Durant said.

Rihanna and her personal assistant Jennifer Rosales took their courtside seats with under three minutes left in the first quarter.

The Diamonds singer arrived as the game was tied 24-24 after her favorite player LeBron James, 32, unleashed a furious dunk over Warriors player JaVale McGee.

ABC announcers were commenting on the dunk, but color commentator Jeff Van Gundy, 55, admitted he was distracted.

No memory: Durant insisted that he did not remember staring down Rihanna

Super fan: Rihanna stood up and cheered for the Cavs while surround by fans of the home team Warriors

Personal assistant: Rihanna's personal assistant Jennifer Rosales joined her for the game

In the bag: The Stay singer peered into her purse during the game

Easily distracted: The Diamonds singer arrived as the game was tied 24-24 and ABC commentator Jeff Van Gundy admitted his mind was away from the action

'I don't know about that but Rihanna just walked in front of me! Are you kidding me?!,' Jeff Van Gundy said.

Fellow analyst Mark Jackson then told Van Gundy to keep his focus on the game.

'Come on, tell the truth, when she walked by she was stunning,' Van Gundy replied.

The Bajan beauty wore an all-black ensemble that included a jacket with plunging neckline.

She made her loyalty clear as she contrasted with most of the home team's fans who wore yellow T-shirts.

Favorite player: James is shown bring the ball up the court while defended by Durant

The Warriors cruised home to victory, beating the Cavs 113-91 but Rihanna remained steadfast in her support.

Durant finished with 38 points, eight rebounds and eight assists. Teammate Curry scored 28 points with six 3-pointers and 10 assists.

She was heckled by Warriors fans after the game while walking past the Cavaliers locker room.

'It doesn't matter, b****. The King is still the King,' she said.