Accent Press is launching a new young adult imprint called Accent YA this London Book Fair.

Accent YA is “dedicated to showcasing the best new voices in YA writing”, the publisher has said, with lead titles including magical realist novel Luca, Son of the Morning by Tom Anderson, “beautiful” fable The Sea Singer by Shome Dasgupta, “gritty” knife crime novel The Deepest Cut by Natalie Flynn, and WWII time-travel adventure Rosie Goes to War by Alison Knight.

Hazel Cushion, managing director at Accent Press, said: “We’re thrilled with the quality of diversity of our new Accent YA imprint. This is a really important part of our growth plans for Accent Press as a serious contender in the trade and publishing market.”

The imprint will be headed by senior editor Rebecca Lloyd, who was previously a senior editor at HarperCollins. According to the publisher, the imprint was shaped by a “diverse” range of young adult readers from Editor Squads in schools to members of the Accent YA Blog Squad, who are part of the young adult blogging and vlogging community. These young people offered “valuable insights” on everything from the covers, to titles and content. Representatives of the Editor and Blog Squads will attend London Book Fair to participate in the launch.

To celebrate the launch Accent YA will announce a competition for a young adult fan to win a weekend at YALC (the Young Adult Literary Convention) in July 2016.

Accent will have a launch party for its imprint on Tuesday 12th April at 4pm at its stand (6F100).