Most people have no idea how factory farms mercilessly abuse animals to bring us meat, dairy, and eggs. This makes undercover video footage from factory farms and slaughterhouses an incredibly effective way to expose friends and family to the truth and inspire change.





Munchies explains: “iAnimal,” a virtual reality tour traveling the U.K., is also opening people’s eyes to the sad facts. A new piece byexplains:

The seven-minute tour takes you through the life of a factory-farmed pig, including piglets being tail-docked and castrated without pain relief, sows suckling their young in pens so small they can’t stand, and males being fattened in such confinement that they turn on each other or succumb to disease.

After watching only a few minutes of an undercover investigation, many people walk away swearing never to eat animals again.





Animals on factory farms are packed together in filthy, disease-ridden conditions, subjected to excruciating mutilations, and denied fresh air and sunlight until the day they are trucked to slaughter.





As a result, more and more people are eating less meat or ditching it altogether in favor of plant-based foods. In fact, over the past 10 years, American meat consumption has declined by 10 percent.



