Reddit COO Jen Wong steers one of the largest social networks on the internet and the one you probably hear about the least. Despite not being a media darling, Reddit is probably one of the largest, if not the largest, repositories of discussion in the digital world. Reddit cleaves to old-school internet values of free expression and user anonymity, balanced by the moderated forums that are its backbone — a model that has made it a place for robust engagement for both community members and advertisers. The future of Reddit’s ecosystem — and its growth model thanks to a recent multimillion-dollar investment — is as fascinating as it is unpredictable, as it moves to scale to larger community appeal and other profit models, like cryptocurrency and video, without changing its DNA.

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