When it comes to the intertwined fates of Molly Meldrum and Channel Seven, it seems one man's crash is another man's treasure.

A week after 72-year-old Meldrum fell in Bangkok while exiting a taxi, injuring his ribs and his back in the process, reports surfaced on Monday morning that the music industry legend's health was not good at all.

"Molly's condition is a lot more serious than we first thought," showbiz reporter Peter Ford told 3AW, citing "news just to hand".

"He's crook," Ford added solemnly. "He really is seriously crook."