Apple has updated its marketing and sales strategy to make an impact in India, the world’s third largest mobile phone market after China and the US. The iPhones shipment used to reach Indian shores after a huge time gap and the actual sales of devices used to start even later. This time, the new iPhone 8 and iPhone 8 Plus will launch in India just a week after the US launch.

The premium iPhone X will be rolled out in India along with the international roll out. What else has changed is the launch timings. The new iPhone 8 and iPhone 8 Plus will go on sale starting ...