It is a challenge worthy of the archetypal adman Don Draper: How do you promote the start of the next season of a television series that was delayed by seven or eight months?

Draper, alas, is not available to help solve the problem, for two reasons. One, he is a fictional character. Also, the series in question is his own, “Mad Men,” the critically acclaimed drama about Madison Avenue, and America, in the 1960s.

Absent Draper, AMC, the cable channel that has been home to “Mad Men” since 2007, has decided that the best way to counter any potential flagging of interest caused by the hiatus is to step up promotional efforts, created internally, for the coming season, the fifth.