The functionality is in beta for now, but ASUS, Kia, Nike and Sephora have signed on as early partners. As a tech-minded shoe company, Nike's first implementation will be releasing a new pair of sneakers. Naturally. Sephora is doing a virtual try-on for makeup, Kia has a car customizer and ASUS will offer a virtual unboxing for a phone.

If you were hoping for info about Messenger Lite coming to iOS from this post, we're sorry to disappoint you with news that the app is getting even more bloated instead.

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