J.R. Smith has yet to do much in the NBA Finals, but he's hoping to gather support for a side project in the meantime.



The Cavaliers guard has begun pitching a new reality show, and he's using Kickstarter to fund it.

MORE: Must-see photos from the NBA Finals

The show, called "Team Swish," will feature Smith and bodyguard “Boom” Smalls. It will be streamed for free if its $450,000 goal is reached. A $10,000 contribution will earn a speaking role on the show, a phone call from Smith and a credit as a Kickstarter producer.



"His notorious NBA bad boy persona consisting of late night partying, women, and all-out brawls, proved to be casual tabloid conversation," the project's description reads. "But, since his run-ins with the law and the loss of someone who meant the world to him, he’s learned his lessons and turned over a new leaf. Now, he is a loving father, a philanthropist, a reliable teammate and engaged to his sweetheart. It’s time to get to know 'The Real J.R. Smith,' and it all starts at home."



Meanwhile, the Cavs are going home down 2-0 and could be swept from the NBA Finals by the Warriors.

Smith has scored just eight points in the first two games while his team has been beaten by a combined margin of 48 points.