English Premier League club Arsenal F.C. has launched a new online video system to communicate with fans who have hearing loss and need customer service help. The service is powered by British Sign Language interpretation services company SignVideo.

Arsenal's website now shares a video link to SignVideo’s platform. Users can activate their webcam on select IOS, Android, or PC devices to communicate with one of SignVideo’s British Sign Language interpreters. The interpreter will then relay the back-and-forth conversation in real time to Arsenal’s customer service team. Fans can use this service to contact Arsenal’s disability liaison team or customer service hotline for inquiries related to topics such as buying match tickets, buying team merchandise, or booking a stadium tour.

In 2016, the soccer club relaunched its Arsenal Disabled Supporters Association, which is aimed at giving disabled fans a better matchday experience and voice of representation. ADSA now has more than 170 members, according to the team.

“We recognise that British Sign Language is most deaf people’s first language. As part of our Arsenal for Everyone programme we are committed to making our services as accessible as possible to everyone. This new service is part of this,” Alun Francis, Arsenal’s disability access officer, said in a press release.

According to the British Deaf Association, BSL is the preferred language for more than 87,000 deaf people in the U.K.