As the natural culmination to a brilliant social media move by Nature Valley to endear themselves to anime fans, attendees of Anime Expo will be able to sink their teeth into some granola bars come next weekend.

The convention recently tweeted a photo of several pallets piled high with boxes of granola bars.

Bag stuffing! Wanted to take pic of all 4 tons of granola together, but they're in separate places @NatureValley pic.twitter.com/dKgGeRKxcA — Anime Expo (@AnimeExpo) June 28, 2014

They followed it up with a video of volunteers stuffing goodie bags with the snacks:

The interaction between Nature Valley's Twitter and the anime community has prompted a variety of amusing exchanges and Photoshopped images, featuring anime characters chowing down on the granola bars.

You can follow Nature Valley on Twitter for more.