I realize I dropped this quote last week, but it provides us with a unique illustration of the prevailing feminine psychology that’s been evolving since the sexual revolution.

“When looking for a life partner, my advice to women is date all of them: the bad boys, the cool boys, the commitment-phobic boys, the crazy boys. But do not marry them. The things that make the bad boys sexy do not make them good husbands. When it comes time to settle down, find someone who wants an equal partner. Someone who thinks women should be smart, opinionated and ambitious. Someone who values fairness and expects or, even better, wants to do his share in the home. These men exist and, trust me, over time, nothing is sexier.” ― Sheryl Sandberg, Lean In: Women, Work, and the Will to Lead

In last week’s post I made note that Sheryl Sandberg was blissfully ignorant of her blatant admission of feminine hypergamy, but I felt her ‘advice’ to women here represented so much more than just a display of her solipsistic ignorance.

For as long as I’ve butted heads with many obstinate deniers of hypergamy’s influences, on women personally and society on whole, I’m not sure I’ve read a more damning indictment of hypergamy from a more influential woman. Sandberg’s advice to the next generation of women essentially puts the lie to, and exposes the uncomfortable truth about, women’s efforts deny the fundamental dynamic of female sexual strategy – Alpha Fucks / Beta Bucks.

Even if you want to argue the evolutionary (psychology) and biological origins of women’s pluralistic sexual strategy, the fact is now socially evident; women have come to a point where they’re comfortable in openly admitting the truth that Red Pill awareness has been drawing attention to for over a decade now.

Courtesy of Sheryl Sandberg, the Alpha Fucks / Beta Bucks basis of women’s sexual pluralism is now publicly recognized. It’s kind of ironic considering that what the manosphere has been trying to make men aware of for years is now being co-opted, embraced and owned as if women had always practiced an open sexual pluralism – incredulous to any man’s shock over it.

However, the truth is that a feminine-centric social order can no longer hide the increasingly obvious fallout and consequences of a society restructured to accommodate women as the predominant sexual interest.

Last week I speculated that Sandberg was ignorant of the feminine-primary implications that her statements draw attention to – and I’m still of the opinion that an innate feminine solipsism motivates more and more women to this admission – but it’s impossible to ignore the new degree of comfort in which women feel in laying bare their dualistic sexual strategy.

To some significant extent the Feminine Imperative no longer needs to keep the ‘Good Genes’ / ‘Good Dad’ dichotomy ugliness a secret from men.

In last week’s post I mentioned that a new ambient sense of an assured long-term security in the feminine mind was predisposing women to prioritize the ‘Best Genes’ (Alpha Fucks) side of feminine hypergamy. Sandberg’s ‘advice’ is a vital confirmation of this, however, she tacitly acknowledges a window of opportunity during which women possess a better capacity to pursue this side of hypergamy:

The things that make the bad boys sexy do not make them good husbands. When it comes time to settle down, find someone who wants an equal partner.

In these two sentences Sheryl (and by extensions the Feminine Imperative) essentially confirms women’s pluralistic sexual strategy, my (now infamous) sexual market value graph depicting women’s peak SMV and decay, and the first half of the time line of women’s phases of maturity I laid forth in the first two installments of the Preventative Medicine series.

Selling the Beta

With regards to men, I believe the most salient part of Sandberg’s admission is found at the end:

These men exist and, trust me, over time, nothing is sexier.

For the better half of the time since the sexual revolution it was necessary for the Feminine Imperative to convince a majority of men that their eventual Beta providership for women was not only their duty, but also a prime aspect of feminine attraction. As I mentioned last week, under the (pre-sexual revolution) old-order attraction model this may have been the case to a large degree. However after the revolution, and as women’s hypergamy prioritized towards ‘Good Genes’ short-term sexual partners, the ‘Good Dad’ (Beta Bucks) men needed an ever increasing ‘sell’ of their own attractiveness by women.

This persistent sell was a necessary element of ensuring a future long-term security for women while pursuing increasingly more short-term breeding opportunities as feminine-primacy expanded into society. The future ‘Good Dads’ would need to be patiently waiting out women’s “indiscretion years” during their SMV peak, so the sell became an ever-evolving definition of what women found attractive in men based on that old-order model of dependability, patience, industriousness, and every other characteristic that defined a good provider.

Quoted from Why Muscularity is Sexy:

According to strategic pluralism theory (Gangestad & Simpson, 2000), men have evolved to pursue reproductive strategies that are contingent on their value on the mating market. More attractive men accrue reproductive benefits from spending more time seeking multiple mating partners and relatively less time investing in offspring. In contrast, the reproductive effort of less attractive men, who do not have the same mating opportunities, is better allocated to investing heavily in their mates and offspring and spending relatively less time seeking additional mates. From a woman’s perspective, the ideal is to attract a partner who confers both long-term investment benefits and genetic benefits. Not all women, however, will be able to attract long-term investing mates who also display heritable fitness cues. Consequently, women face trade-offs in choosing mates because they may be forced to choose between males displaying fitness indicators or those who will assist in offspring care and be good long-term mates (Gangestad & Simpson, 2000). The most straightforward prediction that follows is that women seeking short-term mates, when the man’s only contribution to offspring is genetic, should prefer muscularity more than women seeking long-term mates.

Strategic pluralism theory is a pretty good definition of feminine hypergamy, but what this theory hadn’t yet accounted for (at the time it was published) was the necessitousness of women with regards to short-term mating strategies and long-term parental investment opportunities over the course of the various phases of maturity as they aged.

The Beta investment sell was necessary because it ensured male parental investment at a later (usually just-pre-Wall) time in a woman’s life. Thus, Sandberg’s praise of men “who think women should be smart, opinionated and ambitious. [Men] who value fairness and expect or, even better, want to do his share in the home” will eventually be sexier than the Alpha “bad boys, the cool boys, the commitment-phobic boys, the crazy boys” she encourages women to fuck earlier in life is an excellent example of this sell.

Ironically it’s exactly with this sell that women encourage the very transactional nature of sexual relations with men they’re screeching about recently. It’s the Choreplay fallacy on a meta scale – do more around the house, play into the equalitarian schema women think they need in a provider, support her ambitiousness and opinionatedness and you’ll be considered “sexier” and get her Best Sex she’s been saving just for a guy like this.

Building the Beta

The problem the Feminine Imperative runs into with selling the Beta is that as women’s “independence” expands this sell becomes less necessary and less effective. Less necessary because women’s personal, social and legal long-term security insurances have become almost entirely disconnected from men’s direct (not indirect) provisioning. Less effective because men have become increasingly aware of their disenfranchisement of the old-order provisioning model as being something they might equitably be rewarded for.

As the consequences and repercussions of women’s hypergamous priority shift to Alpha Fucks become more evident and real for men; and as their capacity and comfort with connecting and relating these experiences with other men becomes more widespread, the less effective the sell is for Beta men awaiting their turn to enter into a pre or post Wall monogamy with the women attempting the sell.

Throughout the 70’s, 80’s and most of the 90’s, the sell was effective because men were isolated socially and technologically from each other’s relative experiences. From the late 90’s onward that isolation has diminished while the societal results of feminine-primacy have become more glaringly, and painfully, evident to men.

In its ever-reinventive fluidity, the Feminine Imperative found it necessary to transition from selling men on being later and later life long-term providers for women into building a generation of men who would expect of themselves to fulfill that role when the time came. These men would be raised and conditioned to be the patient Beta providers women would need once they had followed the Sandberg model of hypergamy.

These would be the boys / men who would be taught to “naturally” defer to the authority of women under the auspices of a desire to be an equal partner.

These are the men raised privately and created socially to be ready for women, “when it comes time to settle down, and find someone who wants an equal partner.”

These would be the men ready to expect and accept a woman’s proactive cuckoldry of him in the name of being a pro-feminine equal.

These are the men raised to accept an open form of hypergamy in place of the selling to an old-order Beta provisioning model.

The Hypergamy Schism

The problem this creates for women becomes one of dealing with the men they need to sell a secretive hypergamy to and the men they build to accept an open form of hypergamy to. The increasing comfort with an open admission of hypergamy is relative to a woman’s capacity to get away with it.

A woman like Sheryl Sandberg has the means to decisively ensure her future independence and long-term security (at least in the financial sense) whether she’s married or not. She could very well return to the Bad Boys she found so arousing and advises women ‘date’ and never rely on a man’s direct provisioning. As such she’s very comfortable in publicly revealing the ins and outs of post-sexual revolution hypergamy without so much as an afterthought.

While she publicly affirms the build model of Beta provisioning (under the guise of equalism) and expects “those guys will be awaiting you” this doesn’t hold true for a majority of women. Women with affluence enough, or a physical attractiveness sufficient to virtually ensure their future provisioning are much more comfortable with the build a better Beta model than women who find themselves more lacking in this assurance.

The more necessitous a woman finds herself in the sexual marketplace, the more likely she is to deny the mechanics of her own hypergamy.

A woman less confident in consolidating on her future long-term security (and / or cooperative parental investment) has a much more personal investment in keeping the truths of hypergamy a secret from men. As such, these women will be more predisposed to misdirecting the men becoming more aware of this truth and relying more on the selling model of Beta provisioning.

Needless to say this split between women comfortable in open hypergamy and women reliant upon secretive hypergamy is a point of conflict between the have’s and have not women in the sexual marketplace. The more men become aware of women’s hypergamy and strategic sexual pluralism, through women’s open embrace of it or the manosphere, the more pressure the ‘have not’ women will feel to also embrace that openness.

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