There's no shortage of music streaming services these days, but Rdio's CEO Anthony Bay doesn't seem worried.

"There's a lot of noise, not really competition," Bay said in an interview with CNBC at South by Southwest Interactive. "There's about three big players."



Rdio's immediate competitor are other streaming music services like Spotify and Beats. But it's also up against big tech companies like Apple, Google, Microsoft and even Samsung, all of which have launched their own streaming services in the last two years.



Bay said that while there's definitely competition from the bigger players, there's no big threat from the smaller free-music streaming services because licensing limitations will restrain their growth.



But Rdio, which offers a free service and a subscription service for $9.99 per month, is focusing on competing on a much larger scale.

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