“We’ve created this landing page to officially welcome LGBT visitors, as well as your family and friends, to Virginia,” Gov. Terry McAuliffe said in a welcome video posted on the site. “Here you will be able to connect with the businesses and communities that designate themselves as LGBT friendly.

“We hope that you will enjoy your visit to Virginia and that you will return again year after year after year,” he said.

The listed lodgings include dozens of bed & breakfasts, beach and mountain rental properties, franchise hotels, and hotels such as The Jefferson and Linden Row Inn in Richmond. The site also lists places around the state for LGBT couples to get married or honeymoon.

Merchandise such as hats and T-shirts with the rainbow logo also are available for sale on the website and are scheduled to be sold at Virginia PrideFest this weekend on Brown’s Island in Richmond.

“The products are brand new, hot off the shelf,” said Logan, adding that the organization is discussing strategies for wholesaling the products.

The website and other elements of the marketing campaign were recommendations offered by McAuliffe’s LGBT Tourism Task Force — led by then-Secretary of Commerce and Trade Maurice Jones — that met in 2015.