Toronto has established itself as Canada’s unofficial startup capital, making it a natural choice for INFINITI’s first North American expansion of its Hong Kong-based startup accelerator program. INFINITI LAB empowers early-stage startups with mentorship by executives from the world’s largest automotive alliance, as well as the opportunity to pitch their businesses to the Alliance Ventures fund. It’s a logical move for a company with entrepreneurialism at its core, and the resounding success of INFINITI LAB Toronto — which counts among its alumni such buzzworthy startups as DriveHER, Rover, and Pantonium — proves that if you build a culture of empowerment, innovation will come.