We officially started in July of 2013 when John Sparks, Maggie Bassett and Robert Bassett, decided to create a company that was different than what we had experienced in the self-publishing industry. John, having published his books through Outskirts Press, was not happy with the canned responses, being passed from one project manager to another and a very long book production process. Amelia, on the other hand had different set of grievances against Xilibris, where she had published more than one book: high cost, difficult customer service and confusing way they did business. So looking at the complaints we heard our clients and business partners voice against big self-publishing companies, we felt we can use those common complaints as the guide to light up our path on how we could differ as a self publishing service provider.