There are many draws on the President’s time. Promoting an agenda. Meeting with legislators. Directing the executive branch. Receiving briefings and keeping America safe from enemies both foreign and domestic. Pardoning turkeys.

One of those things doesn’t seem to fit on the list.

While certain ceremonial aspects of the Presidency are important, they pale in comparison to the work done each and every day. Additionally, the number of cultural or ceremonial events in this diverse and populous country is huge, and the President can’t possibly make an appearance at every important event.

By appointing a Head of Culture and Ceremony, the President can have a surrogate dedicated specifically to attending these important cultural touchstones. This will drastically increase the number of events that the office of the President can be represented at. It will also allow someone to be selected for the talents required to maximize the value of these events. The position can rotate periodically so that different people can take it on over a given term.