British entrepreneur David Brown, not to be confused with the late Aston Martin owner Sir David Brown or the former British Prime Minister, has announced the upcoming debut of a new luxury sports-car brand bearing his name. Brown has teamed up with ex-Land Rover chief designer Alan Mobberley to create the new car, dubbed "Project Judi" for now.

This wouldn't be an update of any existing model but rather an all-new exterior and interior design. Word has it that Brown already has lined up bespoke British suppliers to provide interior trim and materials for the new sports car. "Project Judi" is claimed to be a low-volume production car developed along with the Envisage Group, which participated in the production of the Jaguar E-Type-inspired Lyonheart sports car. For the new car, the company seeks to combine the latest manufacturing techniques with traditional craftsmanship.

"I wanted all the impact and style of a classic sports car but with modern capabilities and conveniences. This is what I want in a car, but it's not something anyone really offers. So, I've created it myself," Brown said in a statement to the press.

The model is expected to be revealed in April of this year, and David Brown Automotive is staying mum on powertrain and pricing so far. We already like the design of the logo--let's hope the car will be as dashing as the Bristol Fighter.... but without the price of the Bristol Fighter.

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