BBC News website posted a short video on Thursday under its "week's weird videos," showing the youth playing Holi in Utah, the US, and titled the segment as "filthy festival."

A Hindu organization based in the U.S. criticized British Broadcasting Corporation for labeling the Holi as a "filthy festival."

In a statement, President of Universal Society of Hinduism Rajan Zed said that terming Holi festival, which is also known as "festival of color," as "filthy" was very insensitive and belittling of the entire community.

Zed stated that BBC director-general Mark Thompson and trustees chairman Lord Patten of Barnes should immediately apologize for this inappropriate terminology and hurting the feelings of one billion Hindus and publish it on BBC website.

He pointed out that although under its "our values", BBC claimed "we respect each other and celebrate our diversity", yet describing a festival of world's oldest religion as "filthy" was highly "disrespectful".

"Was calling Holi 'filthy' BBC's way of educating and informing the world correctly; whose 'mission' was listed as: 'to enrich people's lives with programmes and services that inform, educate and entertain," Zed asked.

World's largest broadcaster BBC has been blamed in the past for racism, imperialist stance, Indophobic bias, anti-Hindu bigotry and anti-American bias, says the release.