“come out and play” is Eilish’s fifth release since the release of her EP, don’t smile at me, leading up to her debut album WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?, released on March 29, 2019.

The track will also be included in the Japanese Import version of Eilish’s debut album.

The song was written for Apple’s 2018 holiday ad campaign, “Holiday – Share Your Gifts”, as shared by Eilish’s brother and producer Finneas in a Tweet:

Billie and I got sent an incredibly early version of this commercial when they were still putting it together and we wrote this song while watching it. Beyond honored to be a part of this wonderful piece

The advertisement features a young woman who is creative but is too afraid to share her creativity to the world. This is not the first time Eilish has partnered with Apple, as she was one of Apple’s Up Next artists in 2017.



To launch the ad, Eilish performed the original track in an Apple Store in Santa Monica, California, together with her brother Finneas.



The track, which was not anticipated by fans, unlike some of the singer’s latest releases, was first teased when Eilish’s team took to Twitter to announce she would be taking over Zane Lowe’s World Record feature on Apple Music’s Beats 1 radio station on Tuesday 20th November, 2018.

