Play-Doh has landed in hot water with parents after releasing a plastic toy that looks suspiciously like a sex toy.

The item in question: an "extruder" tool included in Play-Doh's $20 Sweet Shoppe Cake Mountain Playset. Some parents are complaining that the device, intended for squeezing out icing onto a toy cake, resembles a penis.

And it's a little hard to argue with that:

I just died. makers of Play-Doh, is super sorry about selling dildos to children: http://t.co/69zsXOG3DQ pic.twitter.com/7HyYcF7rnG" — Jenee Andreacola (@likeidreamof28) December 31, 2014

Play-Doh was scrambling to delete a flood of images of the phallic object posted to its Facebook page by parents, Uproxx reported Tuesday. According to the site, the extruder has been garnering complaints since November — but the outrage gained more traction after Christmas, when many kids unwrapped boxes containing the dildo-shaped object.

I dunno if anyone else follows Play-Doh on Facebook but you should cause they're doing some serious damage control pic.twitter.com/TooleS5PgE — El Clarko (@Fatgoldfish4) December 29, 2014

Play doh is deleting photos of its Cake Mountain topper. Snort. pic.twitter.com/Ske8JjU9eu — DearAuthor (@dearauthor) December 30, 2014

The glaring resemblance drew ire from the Twittersphere Tuesday as the design slip-up was thrust into viral infamy. The nickname "dil-doh" was a favorite.

Play doh 'ruins Christmas' with it's 'tool'. Anger (and mirth) over rudey shaped toy http://t.co/fNSW5hjWHZ — Netmums (@Netmums) December 31, 2014

Did someone already make a Dil-Doh joke about the whole Play-Doh thing? Do I get a prize for being the 5000th? A pink iPod mini?? — David Landín (@TheOrangeFilter) December 30, 2014

I salute the designers who somehow managed to get this Play-Doh icing maker past their bosses. http://t.co/cRCnsEMmmo pic.twitter.com/0aQMtJS9Wi — Saladin Ahmed (@saladinahmed) December 30, 2014

Play-Doh is owned by toy giant Hasbro, whose other brands include My Little Pony and Star Wars action figures. Hasbro did not immediately return Mashable's request for comment.

A Hasbro spokesperson told Bloomberg BusinessWeek that the company was aware of the uproar and working to replace the tool.

"We have heard some consumer feedback about the extruder tool in the Play-Doh Cake Mountain Playset and are in the process of updating future Play-Doh products with a different tool," the spokesperson said.