Ukraine-based copywriter Andrii Mishchenko has undertaken a creative challenge titled “365 Days of Copy” that involves creating a print ad every day for a year. He chooses a well-known brand, analyses their communication and advertising, and creates a print ad in Photoshop every day, except weekends.

Mishchenko takes a few hours to come up with the right idea. Sometimes there are so many ideas that he creates multiple ads and then chooses the best one for that particular brand. Here are our picks from the series.

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Our favourites: No. 1 (Caterpillar), 5 (Aspirin) and 27 (Victoria’s Secret). What about you? Share this post with a fellow creative and voice your views in the comments below. All images © Andrii Mishchenko. Source: Bored Panda



