Children growing up in a world of social media are developing a very different conception of privacy to that of their parents. Ed Ivanushkin/Flickr, CC BY-SA

Have you seen the how-to video of a teenage girl styling her hair that went disastrously wrong? She was obviously very disturbed by what happened, yet still uploaded the footage onto YouTube. Do you think a 45 or 50 year-old would upload an equivalent video of themselves?

The majority of young people now share lots of things online that many adults question and feel uncomfortable about: their likes, dislikes, personal views, who they're in a relationship with, where they are, images of themselves and others doing things they should or maybe shouldn't be doing.

In fact, a study undertaken in the US by Pew Research found that 91% of 12-to-17-year-olds posted selfies online, 24% posted videos of themselves. Another 91% were happy posting their real name, 82% their birthday, 71% where they live and the school they attend, 53% their email address and 20% their mobile phone number.

Overstepping

Children's fondness for online sharing is a global phenomenon, and in response governments internationally have initiated awareness campaigns that aim to ensure children are more private online.

In the UK, the National Society for the Prevention of Cruelty to Children recently launched a Share Aware campaign. This includes the recent TV advertisement, called I saw your willy, which depicts the ill-fated consequences of a young boy who as a joke, texts a photo of his penis to his friend.

The ad emphasises to children the need to keep personal information about themselves offline and private.

Similarly the Australian Federal Police have launched Cyber safety and ThinkUKnow presentations for school students, which highlights the social problems that can arise when you're having fun online.

Adults often interpret children's constant online sharing to mean that they don't care about privacy and/or don't understand the potential longer-term issues. There is some truth to this perspective. But simply labeling children as either disobedient or naïve is too simplistic. There is an important need to understand why children are overstepping adult-defined marks of privacy online.

Shifting attitudes

In the words of Facebook, our relationship status with privacy can be summed up as: it's complicated.

Part of the complexity comes down to how privacy is defined. Many adults understand privacy to mean being selective about what one reveals about themselves so as not to reveal too much personal information. We often assume that children will adopt the same conceptualisation, but should we?

Privacy is a fluid notion. Think of Victorian times and the imperative for women to keep their ankles hidden. Part of the reason its definition is shaped and reshaped is due to the changing social environment in which we live. This idea is useful for thinking about why children divulge so much information online.

Children are growing up in public (not private) times, in which people freely and constantly reveal themselves on their screens. This is not solely associated with physical nudity and the stream of semi-clad women that constantly inhabit advertisements, music videos and the like. An environment that idolises nudity certainly contributes to children seeing such behaviour as the norm. Privacy, however, is not just about nudity and sex.

Given the exponential growth of reality shows and social media, children now have unprecedented access to the inner thoughts and personal actions of others. Children are growing up watching real people freely share their deep personal ideas, experiences, opinions and actions. The very purpose of these mediums is to encourage such sharing of information!

Children watch everyday people in the Big Brother house openly discuss their sexual experiences, develop friendships, go to the toilet, get ready after their morning shower and, explain deep personal childhood issues.

Similarly, they watch Survivor and The Bachelor where people can reveal the darker side of their ambitions, world-views and ways of dealing with others. Their revelations are under the guise of competition however they offer subliminal messages about what we can and should share publicly share.

Consistently watching others reveal themselves on screen feeds children's understanding of what is private information and what isn't. Its impact is strengthened because children watch these revelations on their personal screen such as their tablet or mobile, which can make it more of an intimate, one to one connection for the child.

Generation gap

Add to this, the dynamic stage in life young people are at, which is characterised by risk-taking behaviour. This combination results in the understanding that sharing what many adults might consider to be private ideas, is really just part of life.

In previous generations it was assumed that the average person wouldn't want to give up privacy. But for this generation, giving up privacy for a social life, fame (or infamy for some), easy access to shopping and studying or working from home is the norm.

Children's penchant for online sharing is a much larger cultural transformation than it's given credit for. The whole idea of what is private and what is public is being disrupted and reshaped by new screen-driven interests and activities.

Children are growing up in a world saturated in social media, and their notion of privacy is adapting in response. Credit: Jim Sneddon/Flickr, CC BY

There is a need to move away from simply judging and reprimanding for their online sharing habits. There is always a need for safety and awareness campaigns, although it is also important to move beyond older and outmoded views of privacy so that we can actually understand young people's privacy negotiations.

In this way we might have more of a chance to meaningfully support negotiations that are transparent, equitable and foster children's well-being.

This story is published courtesy of The Conversation (under Creative Commons-Attribution/No derivatives).

