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Advertisements sponsored by an Ottawa-area dentist objecting to public funding of Ontario’s separate school system are appearing on Winnipeg bus shelters.

“This is a human rights issue here in Ontario,” Richard Thain said Monday. “We all bear the same tax burden, but only people of one religious faith have their own school system. Let’s treat all the religious groups the same and not tax everyone.”

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So why use bus shelters in Winnipeg to address an Ontario issue?

This summer, Thain approached advertising company Pattison Outdoor with a view to having the advertisements timed to take advantage of the opening in September of the new Canadian Museum of Human Rights in Winnipeg. Pattison, however, refused to handle the work, saying it was concerned the ads might violate the Canadian Code of Advertising Standards. Thain subsequently approached Outfront Media, formerly CBS Media, which, he said, had no difficulties in taking on the job.