For those of you attending New York Comic Con this week (October 8-11) you will have access to free Wi-Fi and you can thank ... Lex Luthor (Jesse Eisenberg) for that?!

On the FAQ (Frequently Asked Questions) section of the official NYCC website there is a question pertaining to the availability of Wi-Fi service at the Javits Center, the Midtown Manhattan location of where the event is being held. The answer to that question comes in the form of an innovative piece of viral marketing for Batman v Superman: Dawn of Justice.

Yes. Free WiFi throughout the Javits Center will be provided by LexCorp Industries. LexCorp unites humanity through technology. We believe in technology as a means of communication, unification and a source of inspiration. To access the WiFi on-site at the Javits Center, connect to the "LexCorp" network from the list of available networks. You will automatically be redirected to the LexCorp WiFi login page where you can enter your email address and click "CONNECT" to gain access to the network. LexCorp – together, we can build a better world.

In Batman v. Superman: Dawn of Justice, fearing the actions of a god-like Super Hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day savior, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.

Batman v. Superman: Dawn of Justice opens March 25, 2016.