Story highlights Planned Parenthood is launching a coordinated on-air and digital ad campaign Thursday for Hillary Clinton in Nevada

The support comes at a critical juncture for Clinton

Washington (CNN) Planned Parenthood is mounting an advertising campaign in Nevada Wednesday on behalf of Hillary Clinton, as the former secretary of state vies for support ahead of Saturday's caucuses.

The group will air three spots featuring three women talking for 15 seconds each about why they support Clinton. Planned Parenthood never mentions Clinton's Democratic rival Bernie Sanders by name.

"There's only one candidate in this race who has been an outspoken champion for women's health and rights for decades -- and who has a real plan to not just protect the progress we've made, but to keep expanding women's access to basic health care," said Deirdre Schifeling, executive director of the Planned Parenthood Action Fund, in a statement to CNN.

The ads, which were provided first to CNN, feature a white woman who was a former Planned Parenthood patient, an African-American woman who is a Planned Parenthood community health educator in Nevada and a second-generation Mexican-American woman.

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