Photo courtesy Olga Bas.

The marketing team for that new Batman movie – we think it's called The Dark Knight? – are having a hell of a time getting word out about their scrappy little art house film. So last night, in an act of sad desperation, they fired up the Bat Signal and shined it onto the Woolworth building to try and spark some degree of excitement. Unfortunately for them, The Dark Knight opens the same weekend as the hotly anticipated Space Chimps, so, you know, good luck, Nolan! Brooklyn Heights blog caught a glimpse of the signal from Brooklyn; and today the Times reports that optimistic theater owners will be screening the movie all night long when it opens.