The internet is obviously one of the greatest inventions of man, it has over the years transformed our society in ways no one has and can ever imagine. In all of its wonders and beauty, the internet also created a new problem, a problem that on regular basis is resulting in the loss of a huge sum of money and a complete disregard for the system. In our current society, individuals are constantly sharing millions of personal data with the various platform through their computers, smartphones and a lot of wearable devices. Every single user is the sole owner of their data so, therefore, they alone reserve the right to share and grant permission to it.

The current method of managing user data has failed to fulfill the most important condition in identity management, which is that individual should have the sole authority over their data. examples of cases where user record is compromised are the September 2018, Facebook attack, the June 2018, Dixons Carphone data breach involving over 5 million bank cards and the personal data of over 9 million customers. On a regular basis, user data is under so sort of attack or mismanagement.

Major world organizations such as the European Union, take data protection very seriously and there are regulations set in place that are ensuring data protection policies over personal data are met. The major reason for such regulations is to ensure users are in complete control of their data and also to offer the means to the users can make decisions on what he/she is sharing with whom and what is the reason for granting access to those private details.

The advent of Blockchain technology is making it possible to create a decentralized society, a society where the individuals have power over their lives, one of such sector is identity management and a major player like persona is making sure this happens.

Persona is a blockchain based identity management platform that ensures users are empowered and also have complete power over their data. Persona's main goal includes

Protection of Personal data

To empower each user that uses the platform

Elimination of Fake news

To ensure users are the sole manager of their data

And a lot more.

They intend to achieve this by getting rid of middlemen, utilization of blockchain technology and ensuring proper management of the platform. Persona platform comprises of 3 segments.

The blockchain which carries out the transaction data and IPFS for storage

A web app and dashboard

A mobile app which helps data management

The blockchain represents a DPoS system with 51 delegates which utilizes the Ark technology (Persona is a fork of ARK, following ARK’s vision of point.click.blockchain approach). The PRSN token is a utility based token that is used by the platform in order to issue verification. For each successful verification, the tokens are used. The PRSN tokens circulate in the environment and they will be forged through a DPoS system with 51 delegates. Persona is certainly going to find great application in sectors such as Subscription-based services and Payment Processors, Mass-Media, Public Institutions, Academia etc.





For more information visit the following.

Blog: https://medium.com/personablockchain

WebSite: https://persona.im

Twitter: https://twitter.com/PersonaIam

Facebook: https://www.facebook.com/personablockchain

Slack: https://join.slack.com/t/personablockchain/shared_invite/enQtMzU3MDA3OTkzMTY4LWRhYjNmYzQ5NGFlODRlNjg1M2UxNTA1M2FjOTJlNWU1Nzg2Y2U4NTE0MDc2MGJkZGMzMTNlMzQzNmVmNzYwM2I Telegram: https://t.me/personablockchain

Github: https://github.com/PersonaIam

Reddit: https://www.reddit.com/r/PersonaBlockchain/





