The Dallas–Fort Worth Coalition of Reason began a billboard campaign this week to reach out to Hispanics. The month-long campaign includes a billboard reading, “¿No Eres Religioso? ¡47 Millones Están De Acuerdo!” (Not Religious? 47 Million Agree!)

DFWCoR Coordinator Alix Jules explained that “Hispanics and Latinos, especially those in the younger generations, are beginning to question their religious upbringing like never before. But as in the Black community, leaving the Church can carry a high social cost.” To help connect nonreligious Hispanics and Latinos in Dallas, the DFWCoR Diversity Council is supporting the HSH in its mission to “promote the use of critical thinking and evidenced-based reasoning” in the Hispanic community.

The 47,000,000 number comes from the fact that nearly 20% of Americans are religious “Nones.” When you factor in the Pew Hispanic Center’s data saying Hispanics are 14% of the Unaffiliated group, we’re talking about nearly 7,000,000 non-religious people.

Jules hammers home what that means:

“That makes more nonreligious Hispanics than Republican Hispanics,” Jules noted. “As we head into a mid-term election cycle, that’s probably something about which all political parties, both nationally and here in Texas, should be aware.”

The billboard isn’t just all talk. The Fellowship of Freethought group in Dallas, along with the Hispanic Secular Humanists, will be boxing care packages this weekend for 2,000 refugee children who need the help.



