Last week just over 12M peopled tuned in to watch musical artist Travis Scott perform a digital concert on Fortnite. Rolling Stone covered the event nicely here and according to Epic Games, makers of Fortnite, the event was a new high watermark for concurrent viewers:

Personally, I’m not a journalist or Fortnite gamer, but I was curious what viewers thought of the event, and how Epic might consider monetizing future events like this on the platform. The NERF blasters and action figures are cool but this survey suggests there might be a bigger alternative.

So with access to the TapResearch Audience Network a few clicks away, I programmed a survey and blasted it out to the network until we got to 1,000 responses. To ensure we surveyed the right audience, I added a double screener with a few random questions to isolate the audience I was looking for. The survey collected 1,002 responses from people who reported they watched the event.

I asked them four simple questions:

How satisfied were you with the event? Do you want to see more like it? What’s the most you would consider paying for events like this one? Which musical artist would you like to see next?

Below are the results.

Full disclosure, I work at TapResearch.

Fans seemed quite pleased with the event when asked how satisfied they were. The question was asked using the a Likert Scale rating and ~63% (638 respondents) said they were very satisfied, the highest option.

In your opinion, how satisfied with the Travis Scott X Fortnite event were you?

When asked if they’d like to see more events like the Travis Scott experience, nearly 80% (795 respondents) said yes, they absolutely would:

Do you want to see other musical artists perform live shows in Fortnite?

When asked how much they would consider paying for a similar event, about 30% (or 292 respondents) said they would consider paying $9.99 or more and only 32% (323 respondents) said they would not pay anything at all.

What’s the MOST you would consider paying for another performance like the Travis Scott Astronomical event?

While 12M people concurrently tuned in live, Epic later confirmed that 27.7m unique in-game participants tuned in across the 5 events. Now, I’m not suggesting that 8.3M players would actually pay $9.99 to watch the 10 minute show but who doesn’t want to see that math…?

extrapolation of survey responses & total unique viewership

Lastly, while we didn’t collect enough sample to reach statistical significance with the word cloud, it looks like fans want to see NBA YoungBoy, Lil Uzi Vert or NLE Choppa next on Fortnite next.

Which Artist would you like to see perform on Fortnite?

To see the full survey results and the responses by age, gender etc. here’s a link to the full results page or if you’d like to run a similar survey like this one I’d love to talk with you.