A Nicely Designed Product Label Can Get The Attention Of Customers Tia Toby Follow Jan 17 · 3 min read

Nicely Designed Product Labels Can Get Customer’s Attention — RegaloPrint

A product label can help to build a good brand identity for its business. But the label should be legible and sophisticated. You should use white space for less strain on eyes and give the design a unique and memorable look. Your product may be highly useful to your customers. But that is not enough to sell the product in a competitive market. You have to do something extra to lure customers. While planning an effective marketing strategy should be on your priority list, the first thing to remember is your product label which needs to be created by a professional graphic designer.

There are many reasons why a product label design is important for the steady growth of your business.

Readability of Product Labels

Product Label Enhanced Readability:

A product label generally holds the information such as the name of the product, the logo of the brand. Sometimes, it can be a short description or a tag-line. Lengthier information is written on the flip side which includes instructions on how to use, ingredients, etc. This brings to our first point, readability. When creating a label design, make sure that the text is legible. The font size should appropriate so that people can read the label from a good distance clearly. Ideally, the text should be able to read. To further enhance the readability, the font color should be in contrast to the background color.

Create Typographic Pairing:

Since a label has usually little space for image and content, designers create a visual juxtaposition by typographic pairing. Viewers can easily recognize the information with the help of the contrast. You’re suggested to use the same font if there’s a need for continuity between information. The main objective of typographic pairing is to display the relationship between the information and different type’s choices. Also, to make the design more impactful, use fonts that reflect the nature of the product. For instance, in product labels for a hot taco sauce, you can use a font that reflects toughness and longevity. Make sure that the typeface doesn’t become too cursive and lose out on the readability.

Highlighting White Space of Product Labels

Highlighting White Space:

White space is the area of a design that has not been used by the designer for images, text or other illustrations. In other words, it is the background color of the design. White space is a significant element in designing a product label. White space helps to separate the chunks of different information so that customers can read the details easily. It is also used to create visual distinction. White space gives a minimalist look to the packaging design. This gives a sophisticated look to the design. It denotes the calmness of the product. This is the reason that white space is the main element in creating a label for baby products, cosmetics, and such other products. The audience can also be attracted to a powerful product label having clear content and a simple logo.

Maintain Originality:

Make sure that your product label design looks unique, memorable and original. Research your competitor’s label. Get a design that stands out. An obsolete, boring or copied design may not give a good impact. This may also bring you to a crucial quotient which is often misleading for first-time customers.