Jeanne Damas is to the 2010s what Loulou de la Falaise was to the 1970s – the ultimate French fashion It girl. With 1 million Instagram followers, a fashion label, Rouje, and now a line of lipstick, she reveals her daily routine (and how to be chic at all times)

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Be a morning person

“Every morning I wake up around 8am for work and I go straight to the Rouje office. Even on the weekend I get up around 8.30 because I’m a morning person I love to have time in the morning for thinking.”

Get a cat

“The first thing I do in the morning is feed my cat before she kills me.”

Be loyal to French cuisine

“For breakfast I have bread and butter and coffee - very classic.”

Have a uniform

“I like not really thinking about it. My go-to is feminine dresses usually in a floral print and beautiful knitwear. I also wear a lot of tailoring and jeans, I love a 70s denim kick flare. Basically, anything which is easy and comfortable.”

Keep your beauty regime brief

“I do my makeup very quickly in five minutes: I moisturise with Elixir nutritif by Joëlle Ciocco, curl my lashes (I don’t use mascara), gel my eyebrows, and I add lipstick to my lips and cheeks.”

Do exercise that you love

“I usually do pilates and I run a couple of mornings a week.”

Facebook Twitter Pinterest “I have a uniform and it’s very instinctive for me” - Jeanne Damas Photograph: Courtesy of Mango/PR

Head to a bistro for lunch

“Generally I like Philou, Casimir or Le Champollion when it’s a work lunch and brunch at home with friends on the weekend.”

Work hard to play hard

“It’s all work, work, work midweek! I finish around 7pm so I start relaxing around 7.30pm. On a weekend I go twice to the cinema and I love meeting with friends for dinner, usually at Martin or Clown Bar.”

Finish the day on a calm note

“I like my evening routine to be very relaxed and quiet. I usually go to bed quite early like 11pm, I like to read in my bed or listen to a podcast like La Poudre from Lauren Bastide as I go to sleep.”