A Missouri truck dealer is hoping to stem the sales slide by offering a free assault rifle to customers who sign-up for a new set of wheels.

The novel scheme has grabbed the attention of media around the world, and you can hear all about it from the surprisingly genial-sounding owner of Max Motors on the CNN clip below.

Mark Muller is apparently upgrading an earlier sales gimmick in which he offered new truck buyers a choice between a $250 gas voucher or a gun voucher. According to his website, the gun giveaway is back 'due to popular demand'.

According to Business Insider, another US publication that reported the story, Muller says his scheme 'generates a lot of publicity and really angers liberals'.

As giveaways go, it's a lot more imaginative than the free set of floor-mats on offer from the typical UK outfit. Amusing suggestions from PHers as to how our car dealers could spice up their offers with imaginative promotions are very welcome!