New rates : we have slashed our data pricing

Michael Goldstein • February 3, 2014

New rates for everyone

This week marks the two year anniversary of our launch. We are celebrating by slashing prices, particularly on heavy data usage. (If that’s about all you need to hear from me, check out the new Rates page now.)

This is not a promotion, these are just our new rates. Current customers do not need to weigh a move to a new plan. New customers do not need to come from any particular provider or sign up for a particular plan. You don’t need to buy a device or make any commitment. We are simply dropping our prices.

We have a very simple business model. We invest heavily in engineering and customer support. We spend comparatively little on marketing. We take nothing on devices. We take a fair margin on service. We offer the best prices and the best experience we possibly can. We hope that you stick around and tell your friends.

We also listen. You repeatedly told us that our Achilles’ heel was our pricing on high data usage.

After two years of fantastic growth, we are now in a position to offer even better prices. We cannot think of a better way to spend our “winnings” than pouring them right back into our customers.

There had been talk in the forums about shifting or adding levels. We decided that felt, well, shifty (or addy). It’s so much purer to just drop prices across the board.

The highlights:

Every data graduation beyond the $3 ‘Small’ is cheaper.

We’ve dropped the XXL level across the board so pure per-unit pricing kicks in sooner.

Perhaps most importantly for our heavy data users and business customers, we have dropped the per-unit pricing on megabytes beyond 2,000 from 2.25 cents to just 1.5 cents. That means a gig (or gigabyte or GB) of data is $15 beyond the XL level.

Finally, just to make sure that jump from XL to unit pricing is a win for everyone, we dropped the pricing on minutes beyond 2,000 from 2 cents to 1.9 cents, raised the ceiling on the XL minutes bucket to 2,100 and raised the ceiling on the XL messages bucket to 4,800. Do the math, I promise it works.

If you are already a Ting customer, you will begin enjoying the new rates in your next billing period (the one that starts after today). So, to be clear, the billing period you are in the middle of right now will still be on the old rates.

If you are just considering Ting, now would be a great time to re-calculate your potential savings.