In a remarkable action in esports, FURIA signed a partnership for the next few years with Nike, one of the world’s greatest sports equipment brands.

In a remarkable action in the electronic sports market, FURIA Esports, a Brazilian esports organization, announces Nike Inc. to be its new partner. The company, a reference in the sports equipment market, has chosen FURIA as the world’s first team to represent its brand.

The partnership between the two companies will occur over the next few years and the debut of the new uniform will be at ESL One Cologne, a Counter-Strike: Global Offensive tournament, to happen in Germany, from July 2nd to July 7th. The prize pool in this competition is US$ 300,000 – about R$ 1,1 million, in currency conversion.

Jaime Pádua F. Filho, FURIA Esports’s CEO, celebrates this new partnership and believes Nike has come to add up to the organization’s goals: “This contract with Nike is something pioneer in esports’ world and adds credibility and sustainability to our project”.

“With Nike’s support, we’ll go on with our job of making dreams come true and forming great athletes by hard work, talent and persistence. We’ve succeeded in CS:GO with this formula and we hope to reapply it to other modalities.”, completes Jaime.

About FURIA

FURIA Esports is a Brazilian electronic sports organization, which has started its history in Counter-Strike: Global Offensive (CS:GO), where they now have one of the world’s greatest teams. Founded in August, 2017, FURIA has become one of the fastest-growing companies in the esports’ market.

Besides the CS:GO team, FURIA also owns PlayerUnknown’s Battlegrounds (PUBG) and Dota 2 teams. The great engagement of the team supporters is also a highlight, and so is its unique way of creating exclusive content, such as FURIATV, the biggest streaming channel owned by an electronic game team in the world.

For more information: thiago@furia.gg