Five independent businesses have told BBC Stories they are repeatedly being ripped off by high street names.

Jo Tutchener-Sharp of Scamp & Dude, Jen Manning of Willows Call, Claire Pérez of Fable Heart, Jerri Cook of Dippy Cow Nails, and Alex Tullock of Alex Kate The Label claim copying is rife among big brands - but now they plan to fight back.

Filmed and produced by Ruth Evans

Edit: Jemma Cox