The New Orleans Saints and Pelicans announced Wednesday that they would be selecting Harrah’s New Orleans casino as their official gaming partner. A statement from Saints and Pelicans President Dennis Lauscha named the casino as “An Official Casino Partner of the New Orleans Saints” and “A Proud Casino Partner of the New Orleans Pelicans.” Caesars Entertainment Chief Experience Officer Michael Marino and Harrah’s New Orleans Assistant General Manager, Kathryn Jenkins, joined Lauscha for the announcement.

This is a sign of the times, and the Saints are hardly the first NFL team to find their official casino partner. The NFL okayed such relationships back in September, despite having a history of penalizing their players for hosting events at casino properties.

Dallas Cowboys owner Jerry Jones was the first to break ground in this territory, welcoming the WinStar World Casino in Oklahoma as their official casino partner. The New York Jets selected MGM Resorts as their gaming partner in October, and the Seattle Seahawks paired with Snoqualmie Casino earlier in December. The NFL itself is in the hunt for its own leaguewide gaming sponsorship.

It’s a brave, uncertain new world with long-standing stigmas against sportsbetting beginning to recede. The Saints have been quick to capitalize on this new opportunity.