Vivid Entertainment; screenshot by Jay Greene/CNET

Vivid Entertainment, one of the largest purveyors of adult films, wants a piece of Google TV.

The Los Angeles porn studio today launched Vivid for Google TV, a service that lets its subscribers trawl for all sorts of explicit content from Vivid through set-top boxes running Google TV. Vivid hasn't created a specific application for Google TV, but rather optimized a Web site for the service using HTML5.

Google declined to discuss the offering beyond emailing a statement that pointed out anyone can create a Google TV-optimized site. Google went on to offer instructions for customers who want to block Web sites they find offensive.

"Anyone can put up a Website and optimize that Website for different devices, including TVs," a Google spokesman said in the statement.

To block content on Google TV, Google noted that users can access the Application Lock feature under Privacy and Safety in the service's system settings. Alternatively, customers can use the Safe Search feature in Google TV's Chrome browser under the Privacy and Safety setting.

A Vivid spokeswoman said the company set up the service without any help from Google. And it has yet to receive feedback from the Web giant on its new offering.

The service will stream Vivid's library of movies, celebrity sex tapes, and other adult content in high definition to Vivid subscribers.

"It is a central part of our making Vivid available everywhere concept, which gives fans unified access to our content through their personal computers, mobile devices, tablets, television sets and DVD players," Steven Hirsch, Vivid's founder and co-chairman, said in a statement.

Why Vivid is choosing to launch the service through Google TV is a bit unclear. The service has floundered since its launch last year, as networks balked at offering their programs on the service and consumers stayed away from a service seen as complex and pricy. Last month, Google updated the service, building the new platform on Android's Honeycomb operating system, in order to simplify the user experience.