Marketers spend most of their time trying to appeal to their target demographics, but when it comes to women, many of them are missing the mark. Given that women make up half the population and have a disproportionate amount of purchasing power, isn’t it in your best interest to try to understand them? Here are 23 surprising facts you probably didn’t know about women and advertising.

Facepalm - because actions speak louder than words.

Related: Want more interesting facts? Check out this list of 26 crazy facts about Google you probably didn't know.