Farley also stressed that this would be a truly Ford-run service. While Ford does have self-driving car partnerships with companies like Lyft, it intends to "own the fleet" for its own services. That's somewhat similar to Renault-Nissan, but a sharp contrast with Jaguar Land Rover, Volvo and others focused on selling vehicles to outside services.

The company's own efforts are focused more on delivery than on passengers. However, it's not entirely surprising that the company would push for a large, in-house driverless network. Its leadership has repeatedly talked about preparing for the decline of car ownership, and that means a shift toward services (such as its on-demand commuter vans) instead of pure car sales. If it runs its own fleet, it has a reliable business even if vehicle sales to other customers eventually dry up.