When it comes to e-commerce websites, their effectiveness basically revolves around three factors- functionality, features, and design. But are these the only features that are really most important for your success? Probably not. Besides these three features, there are some other features that any e-commerce website design must have. The success of most websites is not only determined by the products and services offered and how well the website is marketed, but also by the features and ease of use that it offers to both the customer and the website owner. Let us read more about specific features that make a successful E-commerce website design.

1. Understand your customer before designing your e-commerce website

You have to know your customers’ shopping habits and preferences before you design your e-commerce website. Navigation can be considered as the most important part of a store’s design. Good, easy navigation helps new shoppers easily find the goods and items they’re looking for without any hassle. Poor navigation may frustrate them and lead them to abandon your store. The main task is to present a clear path for the customer from the main page to check out.

2. Compatibility with all devices and screen sizes

There’s been a steady rise in the number of online customers that use the mobile phone to make a purchase. Mobile phones are widely used by consumers belonging to every age group and various e-shopping apps have made things easier and convenient for them. It is important to keep in mind different devices and screen sizes used by your customers.

The e-commerce website design should be responsive. A responsive design automatically scales a website’s appearance up or down to match the size of the mobile screen on which it is viewed. It has become a standard for websites in the last few years, and it is mainly due to Google considering a site’s mobile friendliness a ranking factor.

3. Quick loading times for every page

Did you know that approximately 40% of online shoppers will leave the e-commerce website if it takes more than 3 seconds to load? Yes, that’s true, no matter how appealing and engaging your e-store is. If it’s slow, your conversion rate will drop and bounce rate will rise. To ensure you don’t lose the major portion of your customers, you should aim to have a website design that can load all of its assets quickly. Few useful tips that can keep your e-commerce website design from bogging down your site are- compress large image files, make sure your hosting is suitable, and look into content delivery networks.

4. Make use of clear, beautiful images

Have you noticed the large, screen-filling images on stores lately? These large, eye-catching images are not just pretty are not only pleasing to the eye; they can influence the customer to direct his attention to a crucial call to action. Large images have a deep influence on customers’ psyche as they do a wonderful job of explaining your products or services or getting them to look at something specific. Of course, your website design should not be focused on only a couple of large images on your homepage.

5. An industry and customer match

Your e-commerce website design is not only about you; it is about your customers as well. You also need to consider your customers’ expectations from your store as well. Choose a design that compliments your store’s industry and the needs of your customers. If you choose a theme that functions well but is not the right fit for your company, it might even hurt you in the long run.