The head of the IDF’s social media unit, lieutenant Sacha Dratwa, enjoys more than Twitter and Facebook. Apparently, he’s also into some good ‘ol fashioned Jim Crow styled blackface as well.

Yesterday, a photo began circulating of the social media guru with sand smeared on his face with the caption, “Obama style.” The photo was actually uploaded on September 29th, but the photo only began circulating after Gawker ran a story on Dratwa, increasing his international profile.

The Gawker story describes Dratwa:

Sacha Dratwa enjoys some very normal things: macchiatos, swimming, vodka,hanging out with friends. You can see it right on his Facebook profile. But unlike most Facebook folks, this guy runs Israel’s Internet propaganda war machine.

After social media guru’s profile was published, Al-Akhbar English was the first outlet to publish the “blackface” photo of Dratwa.

Dratwa’s behavior may come as a shock to some, but it shouldn’t. There have been indications in the past that a number of Israelis harbor racist views toward black and brown people.

In June of this year, Israel began a massive deportation of African migrants who said they were treated “like animals” during the process.

“They fired all the people, so they decided to leave,” Michael Bazia, 45, a Sudanese community leader in Arad, said. “They treat us like animals so we have no choice but to go back.”

Before the African migrants were rounded up, Israeli protesters had begun attacking them in the streets with rocks and sticks. One Israeli official even went so far as to call the immigrants a “cancer” to their society.