File this under “Wish I could still laugh at this” because, oh my word does this nail evangelical church culture & the consumerism that has become hard-baked into it.

Those not in ministry culture may not know: this is basically what denominational (and yes, I’m talking about mine) church growth experts and conferences insist you use to tailor your church to a particular target audience (or community).

Glad someone had the courage to treat those ideas with the… *ahem*… dignity they deserve in a parody video.

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