From free chicken nuggets to canceling a college final, everyone seems to be playing the retweet game, and NASCAR Camping World Truck Series driver Noah Gragson is the latest participant – er, victim.

While out to lunch Wednesday, Gragson tweeted a photo of a decent portion of wasabi and said if he got 500 retweets by the end of the meal, he’d eat the whole thing.

Twitter did not disappoint, and Gragson didn’t back out. But this hurts just to watch.

It’s a good bet that he’ll think twice before playing the retweet game or even eating wasabi again.