By Sam Bliss

Things are big in the United States of America. Returning home after a year away reacquaints me with big detached single-family homes, big single-occupant vehicles, and big single-species grass lawns. I find wider roads, longer distances, larger supermarkets, and more stuff everywhere.

As a student of ecological economics, it makes me a little anxious. Such individualistic extravagance isn’t ecological or economical. I remind myself: it is precisely why I came back. I spent most of the past year in Barcelona, studying with a group of researchers who are interested in degrowth – the idea that humans and other species might live better if the former had a smaller economy. Degrowth is not recession. It is a purposeful, equitable slowing of the rate at which we transform nature into stuff.

Our politicians pledge economic growth like priests promising eternal paradise in heaven, as if producing and consuming 3 percent more smartphones, assault rifles, and bacon-flavored beverages this year than we did last year is our best bet to achieve the good life. According to a 2015 study, the United States’ yearly material footprint – the materials taken from farms, forests, mines, and other extraction sites to make the products Americans consume – measures about 27 metric tons per capita. In other words, 163 pounds of nature is extracted every day to feed, house, clothe, entertain, and satisfy the average U.S. resident. While the gadgets and garbage have piled up, the number of wild animals has halved over the last four decades. People, rich people in particular, have conquered the planet in the quest for more.

Degrowth means downscaling the human enterprise to share the world nicely with other species and our grandchildren. Degrowth means distributing wealth equitably and prioritizing needs over wants.

But why the word “degrowth” anyway? A lively, complex debate rages over whether the term is useful or harmful. I only want to make a few points that relate to the U.S. context.

Renouncing growth today has the potential of flipping every politician’s favorite narrative: that only growth can save the poor. In the wake of elections that gave all three branches of government to the Republican party, the reeling American left must rethink, regroup, and rekindle the smoldering embers of the Bernie campaign. But Bernie Sanders, just like the politicians and financiers he rightly criticizes, is firmly pro-growth.

I cannot understand why. Growth over the last four decades has not brought substantial wage increases or a functioning healthcare system to the 99 percent, but it has made the U.S. economy unsustainably big in terms of resource use and carbon emissions. We must demand that leaders address inequality and other issues head-on instead of promising that a growing economy will make things better. Degrowth should be our rallying cry.

But degrowth has not yet caught on among academics or activists in the oversized United States. Don’t get me wrong, many initiatives here exhibit the values of the degrowth movement – simplicity, democracy, sharing, the rejection of economic growth as the goal for society. There’s a network of organizations fighting to create an economy based on justice and ecology, a campaign to work less, a scholarly groupfocused on downsizing consumption, and countless community-scale projects from urban food forests to bike cooperatives to tool-lending libraries. And there are the water protectors at Standing Rock, standing peacefully in the way of the growth economy’s ever-extending tentacles. Yet these projects lack a defiant unifying frame for their collective crusade to construct a socially and environmentally sustainable country.

Is degrowth too negative a term for the US?

Why hasn’t degrowth spread in the United States? At September’s international degrowth conference in Budapest, I spoke with some other degrowthers living in the U.S. about why the word has not been adopted and how we might spark a movement.

Mostly, people suppose that degrowth is too negative a term for the American culture of optimism. Per social norms, people in the U.S. are not typically any less than “fine” when asked, “How are you?” A downward-oriented word like degrowth produces reflexive repulsion.

In response to Trump’s victory and the calls by many to “give him a chance,” Jelani Cobb, a professor in journalism at Columbia University, tweeted that he “had not fully appreciated until now how much the relentless American drive for optimism resembles abject denial.” Denying that a finite planet cannot sustain infinite growth is just another aspect of that abject denial.

Yet in other ways degrowth is too positive for the United States. Bear with me. Barbara Muraca, an Italian environmental philosopher who arrived at Oregon State University two years ago, says that ecological intellectuals in the U.S. urge rapidly transforming society to avoid imminent civilizational collapse, whereas the European school of degrowth tends to promote a slow revolution toward living well together with less. The deep-green environmentalists of this country foresee hardship accompanying the end of growth. Degrowth tends to look at the bright side of freeing ourselves from our current unsustainable, unjust economy.

“U.S. enviros do not fear the end of the world, but the end of the American Dream.”

As Muraca sees it, U.S. enviros do not fear the end of the world, but the end of the American Dream. The science on global environmental limits shows that all humans cannot drive gas-guzzling trucks and eat sausage every morning – which means it is unfair if some folks do get to live that way. The news is frightening, for its recipients and for the messenger.

To my friend Deric Gruen, who manages the Rethinking Prosperity project, it is simpler: Americans love growth! Emotional growth, sales growth, spiritual growth, crop growth, earnings growth, growth spurts, growth of my social network. People from the U.S. hear about degrowth and reply, “So you are kind of like redefining growth, right?”

So mainstream green groups refuse to renounce growth. Prominent voices from Silicon Valley to the Bible Belt reject the existence of any constraints on human activity. Muraca’s catastrophist colleagues counter this denial of limits with pleas to prepare for the post-fossil fuel world by consuming less.

Most folks do not want to hear these pessimistic-sounding appeals. So the earnest ecologists shout louder, which turns off everyone not already convinced. Who are we to tell our fellow citizens to restrain themselves, and be happier while doing so? Many residents of the highly unequal U.S. cannot comfortably afford to fill their trucks with gas to guzzle. Meanwhile, the plutocrats in charge of the nation jetset to important gatherings around the world where they discuss what to do about climate change and income inequality.

America needs new narratives about the good life

America doesn’t just need a wake-up call. We need new narratives about what the good life is and how to achieve it. Coming to the University of Vermont to take part in the Economics for the Anthropocene research initiative is a chance to bring degrowth home, as both a scholarly concept and an activist slogan. Perhaps one day it can be a social and political movement, too. Instead of boasting about the new wave of cancerous growth their policies will trigger, we need candidates that lay out plans to ensure everyone economic security and opportunities to flourish regardless what happens with GDP.

Last year I cycled across North America, talking about degrowth to anyone who would listen and listening to whomever had something to say about it. Now, in Vermont, I discuss degrowth with other graduate students, undergrads, faculty, and also with the woman who helps me fix my bicycle and the guy kneeling next to me as we dig carrots from the soil. Just mentioning it leads to dynamic and interesting conversations, especially among people previously unfamiliar with the concept.

In the end, it is not about the word, it is about sparking socio-ecological change toward a fairer, smaller, and simpler economy. Degrowth explicitly or by other names.

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This article has first been published by Uneven Earth