Things are really getting nutty on Madison Avenue.

In a really good way. That's Nuts, a gourmet nut butter and dried fruit store, opened Tuesday in the space most-recently occupied by LaBella Cupcakes.

There's classic peanut butter; honey roasted, cashew, almond and walnut spreads. But the renovated shop at 15208 Madison Avenue is appealing on several levels.

There are sandwiches, toys and gifts — a little something for everyone. ...With a vintage TV playing 1950s commercials in the background all day long.

"Basically, I am looking for a place for people to have fun and get something to eat," said That's Nuts owner Meilio Bakich.

The menu features traditional deli offerings — think corned beef, Reuben and roast beef — but there are also "healthy and vegetarian" options including "Tofurkey" and veggie sandwiches.

"I want to offer things to people that you just can't find anywhere," said Bakich. "One of those things is just a healthy meal." He said that shopping local is an important aspect of the business.