Volkswagen (The People's Car)

As a young man Adolf Hitler had taken a keen interest in the development of the motor car. One of his early heroes was Henry Ford, who had began production of the Model T in September, 1908. It was a great success and in 1913, the Highland Park Ford Plant became the first automobile production facility in the world to implement the assembly line. Initially it had taken 14 hours to assemble a Model T car. By improving his mass production methods, Ford reduced this to 1 hour 33 minutes. This lowered the overall cost of each car and enabled Ford to undercut the price of other cars on the market. Between 1908 and 1916 the selling price of the Model T fell from $1,000 to $360. It is estimated that by this time 50% of all cars in the world had been made by Fords.

While in Landsberg Castle Hitler read a lot of books. Most of these dealt with German history and political philosophy. Later he was to describe his spell in prison as a "free education at the state's expense." One writer who influenced Hitler while in prison was Henry Ford's autobiography, My Life and Work (1922). It had been translated into German by Curt and Marguerite Thesing. It was one of a small collection of books that was found in his office after his death at Nazi headquarters in May 1945. (1)

Hitler was also influenced by Ford's political views. In 1920 he had published The International Jew. In the article Ford claimed that there was a Jewish conspiracy to take over the world. Ford argued: "The Jew is a race that has no civilization to point to no aspiring religion... no great achievements in any realm... We meet the Jew everywhere where there is no power. And that is where the Jew so habitually... gravitate to the highest places? Who puts him there? What does he do there? In any country, where the Jewish question has come to the forefront as a vital issue, you will discover that the principal cause is the outworking of the Jewish genius to achieve the power of control. Here in the United States is the fact of this remarkable minority attaining in fifty years a degree of control that would be impossible to a ten times larger group of any other race... The finances of the world are in the control of Jews; their decisions and devices are themselves our economic laws." (2)

Adolf Hitler & the People's Car While in prison Hitler also read an article entitled the Motorization of Germany. It was during this time that Hitler developed the idea that he wanted to be responsible for Germany's Model T. According to Richard Evans, the author of The Third Reich in Power (2005), "by the early 1930s he was drawing rough sketches of a small family vehicle that would sell for less than a thousand Reichsmarks and so be within reach of the vast majority of the population". (3) Soon after he gained power in 1933 Adolf Hitler announced that the "salvation of the German worker in an enormous and all-embracing attack on unemployment". (4) At the time six million people were registered as unemployed and three million more had disappeared from the employment statistics altogether, many of them women. In 1929 over 20 million had been in work, by the time Hitler took office, that number had fallen to 11.5 million. (5) Hitler was aware that it was vital to reduce the number of people unemployed if he was to retain power. One of his first decisions was to order the construction of new highways under the direction of Fritz Todt. His goal was a network of 7,300 miles of four-lane highways. Todt calculated that building the motorways would provide employment for 600,000. By June 1935 there were over 125,000 men working on motorway construction. Hitler announced that this road building achievement was "an overture to peace" but was also undertaken to permit the rapid movement of troops in war. Hitler was especially interested in east-west highways in order to meet the demands of a two-front war. (6) Hitler also wanted to fill these highways with German built motor cars. At that time, there was only one motor-car for every fifty persons (compared to one for every five in America). German people had to use a bicycle or public transportation to get about. Hitler approached leading figures in private industry and demanded they produced an automobile for around $396 (this was the kind of price being paid for cheap cars in America). They said it was impossible and so Hitler decided that they had to be produced by the state. (7) In 1935 Adolf Hitler announced that the government had plans to produce a "People's Car" (Volkswagen). Hitler gave his drawings of his "beetle car" to Ferdinand Porsche, a man who had become famous for designing racing cars. However, Porsche's prototype design was not ready until the end of 1937. (8)

Production of the Volkswagen At Hitler's insistence, the car's production was funded by the German Labour Front as part of its Strength Through Joy scheme. Robert Ley, the movement's leader, was forced to provide 50 million marks in capital to produce the car. On 2nd August, 1938, Ley announced that: "A Volkswagen for every German - let that be our aim. That is what we want to achieve." He also gave details of how workers could obtain this new car. "I herewith proclaim the conditions under which every working person, can acquire an automobile. (i) Each German, without distinction of class, profession, or property can become the purchaser of a Volkswagen. (ii) The minimum weekly payment, insurance included, will be 5 marks. Regular payment of this amount will guarantee, after a period which is yet to be determined, the acquisition of a Volkswagen. The precise period will be determined upon the beginning of production." (9) Volkswagen poster (1938) In contrast to universal hire-purchase practice, the scheme provided for delivery only after payment of the last installment. William L. Shirer, the author of The Rise and Fall of Nazi Germany (1959) wrote: "Dr Ley's ingenious plan was that the workers themselves should furnish the capital by means of what became known as a 'pay-before-you-get-it' installment plan - five marks a week, or if a worker thought he could afford it, ten or fifteen marks a week. When 750 marks had been paid in, the buyer received an order number entitling him to a car as it could be turned out." (10) A huge advertising campaign was launched to persuade workers to put aside part of their wages to save up for one, with the slogan "a car for everyone". This was a great success and over 330,000 workers applied to buy a Volkswagen car. In 1938 a factory was built at Fallersleben to produce it. (11) Volkswagen poster (c. 1938) One German reported: "For a large number of Germans, the announcement of the People's Car is a great and happy surprise.... For a long time the car was a main topic of conversation in all sections of the population in Germany. All other pressing problems, whether of domestic or foreign policy, were pushed into the background for a while. The grey German everyday sank beneath notice under the impression of this music of the future. Wherever the test models of the new Strength-Through-Joy construction are seen in Germany, crowds gather around them. The politician who promises a car for everyone is the man of the masses if the masses believe his promises. And as far as the Strength-Through-Joy car is concerned, the German people do believe in Hitler's promises." (12) Hitler at a rally for the Volkswagen car (May 26th 1938) The first completed Volkswagen cars were exhibited at Munich and Vienna at the height of the Sudetenland Crisis in October 1938. (13) Another one was presented to Adolf Hitler at the International Motor Show in Berlin on 17th February 1939. Hitler gave it to his girlfriend Eva Braun as a birthday present. It became known as the "beetle" from the rounded shape Hitler gave it in his original design. (14)

War Production Soon afterwards the Volkswagen factory at Fallersleben stopped making cars. Instead it turned to the manufacture of goods that would be needed by the military in the soon to start Second World War. Not a single car was produced for those 330,000 workers who had paid in their money to the German Labour Front. (15) Hitler getting into a Volkswagen car (May 26th 1938) During the war the Volkswagen factory produced the Kübelwagen and the amphibious Schwimmwagen. It also produced parts for VI Flying Bombs. (16) Some of the labour force came from the Arbeitsdorf Camp. The company later admitted that it used 15,000 slaves during the war effort. German historians has estimated that 80% of Volkswagen's wartime workforce were supplied by concentration camps. (17)