Cappasity Brings 3D Technologies to the Spring Show at San Francisco Academy of Art University Cappasity Follow Jul 18, 2019 · 6 min read

San Francisco Academy of Art opened the doors to the 2019 iteration of its annual Spring Show, an exhibition of student work spanning the 40+ areas of art & design that the Academy offers in its program. This event is open not only for students to serve as inspiration, but more importantly, for industry leaders and recruiters. Cappasity was excited to showcase its 3D product imaging solution at the event.

“For many students, it’s the culmination of years of hard work by extremely talented graduate and undergraduate students,” Academy President Elisa Stephens said. “The experience every year is truly unforgettable.”

Having sensed an opportunity to familiarize its students with the technology of the future, SF Academy of Art University’s Fashion Merchandising and Marketing departments have integrated Cappasity’s solution into their curriculum. Cappasity selected 11 fashion school students from the FSH 460: Merchandising Industry Collaboration class to produce product imagery of a new line of clothing for Shop657, the school-run marketplace. SHOP657 is an innovative concept store that carries brands and products designed and produced by Academy of Art University alumni, students, and faculty. The retail brand is a curated collection of products made exclusively by fashion students and alumni.

“In the world of e-commerce I believe 3D product imaging is especially powerful with those products that conform to the body’s shape, have a unique shape on the body or a unique silhouette. With the detailed moving images, buyers will be able to quickly evaluate the product and purchase with more confidence. I see 3D product imaging as turning browsers into purchasers. There should be fewer (expensive) returns as well. At some point down the road I anticipate that online merchants will believe that they must use 3D product imaging in order to successfully compete with competitors who do so.” — Walter Malphrus, School of Fashion student.