Beer drinkers in Saskatchewan are no longer confined to cans and bottles for brew they get from stores.

Don McMorris fills a Growler at Rebellion Brewing 0:38 The province is allowing private outlets, off-sales and government liquor stores to sell craft beer in "growlers" — reusable jugs that people bring to a store and fill from a tap.

Jamie Singer, president of Rebellion Brewing in Regina, said he's been selling beer in growlers for a more than a year.

"We've sold thousands of growlers just out of our tap room alone," Singer said.

"So, knowing that and knowing what the rest of the country is doing, let alone our neighbours to the south, we're playing catch-up in a sense. It's a growing market."

It's a welcome trend from the customer's point of view, Singer said.