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A man was rescued from quick sand after getting stuck up to his shins.

The tide was rising and the man was sinking deeper into the sand when specialist rescuers got to work near Patch Gwbert in Cardigan .

The rescue operation on Monday afternoon was organised by Gwbert and Cardigan Coastguard Rescue Teams with help from the police and fire service.

They have specialist mud and quick-sand technicians who were able to use their rescue equipment to rescue the man from the sand.

The coastguard said the man didn't need any medical treatment.

Ieuan Williams from the UK Coastguard said the main advice was to "stay calm and call 999".

He added: "If you become stuck in quick sand or mud our advice is always the same; stay calm, try and spread your weight as much as possible and avoid moving.

"Call 999 and ask for the Coastguard. Anybody trapped should also discourage other well-meaning members of the public from attempting to rescue them because without the proper equipment they could become stuck too."

Two weeks ago a 14-year-old girl was stuck up to her waist in sand on Machynys beach in Carmarthenshire.

Rescuers said she was very lucky to have got out of the sand as the tide was speeding in at the time.