LAS VEGAS, NV --(Marketwired - February 06, 2014) - Security First International Holdings, Inc. (SCFR) a leading provider of mobile financial products and services for consumers, announces today the official launch of Cryptsybids.com, the world's first and only auction environment that accepts cryptocurrency and allows users to bid on offers and win a cash back value.

Cryptsybids' core business model is that of a penny auction, however Cryptsybis.com has also added additional cryptocurrency requirements to purchase bids and provide direct cash back features.

The play-to-win auction process of Cryptsbids.com is based on users buying "Bids," which allows them to participate in auctions of their chosen offers. Users can only purchase these bids using eligible worldwide cryptocurrencies such as BitCoin, LiteCoin and WorldCoin before participating.

"Cryptsybids.com is unlike any Bidding Fee Auction available to consumers today," said Brian Fowler, president. "The combination of our bidding strategy and the excitement from today's cryptocurrency phenomenon, has already begun to draw a vast number of players to Cryptsybids.com."

Every auction has a timer, which counts down; it can be from 1 hour down or less. Each auction also varies in the amount of cash back that is paid to an auction winner. The bidder in an auction with the lowest and unmatched bid when the auction closes is the winner. The company's long-standing affiliate partner status with American Express continues to provide every auction winner their cash back reward directly to their M-Cash American Express Prepaid Serve card.

"Our unique auction platform offers users the opportunity to bid and win big ticket products with average savings up to 50% on the MSRP. Cryptsybids' aim is to revolutionise the way consumers shop online by offering an auction service that is primarily exciting and interactive, whilst offering the opportunity to earn significant cash back," says Teresa Ambroz, CEO.

About Security First Holdings International Inc. (SCFR)

Security First International Holdings is a company focused on providing innovative financial payment products and services to consumers globally. We provide new possibilities for the mobile commerce market through technology and platforms that will create a meaningful financial impact on all consumers. Through a mobile technology that works in combination with Android devices, direct carrier billing and prepaid reloadable cards; Security First International Holdings, Inc. is re-defining the conventional application of funding sources for prepaid reloadable cards. A technology company redefining mobile shopping, Security First International Holdings, Inc. is bringing together alternative consumer financing solutions designed to create a consumer mobile shopping lifestyle that is a more connected, powerful experience.

Our mission is to be the leader in innovative consumer financial products.

More information about Security First International Holdings, Inc. is available at:

www.scfrinc.com

www.cryptsybids.com

FORWARD-LOOKING DISCLAIMER

This press release may contain forward-looking statements, including statements about the business plan and prospective financial condition of Security First Holdings International, Inc. The forward-looking statements are subject to risks and uncertainties, including that the parties may not complete the transaction or that when completed, the transaction might be different than presently contemplated. Readers should not place undue reliance on the forward-looking statements. Security First Holdings International, Inc. does not undertake any obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. In addition, any forward-looking statements regarding expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: whether Security First Holdings International, Inc. can successfully execute its operating plan; its ability to integrate acquired companies and technology; its ability to retain key employees; its ability to successfully combine product offerings and customer acceptance of combined products; general market conditions; and whether Security First Holdings International, Inc. can successfully develop new products and the degree to which these gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release.

©2012 Security First International Holdings, Inc. (SCFR). The information contained herein is subject to change without notice. The only warranties for SCFR products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. SCFR shall not be liable for technical or editorial errors or omissions contained herein.