Incidentally, if you go into any Chanel boutique, signs subtly indicate which shoes are available “in men’s sizes,” meaning 42-plus. Chanel jackets are also manufactured up to around a European size 50: There’s a video on Chanel’s website of Pharrell Williams trying on quite a few of them in the Chanel boutique on Rue Cambon, before the label’s Fall show. “As a man, selfishly, I looked at a bunch of things that I wanted for myself,” he said after the show. Later in the evening, at a party in Chanel’s couture salon, he was wearing a signature bouclé style that slipstreamed straight from hers to his, with minimal changes.

It’s tricky to figure which came first: men demanding the clothes, or designers offering them. I suspect with a powerful label like Chanel, it was the first. However, now you have major league labels like Gucci showing their clothes on guys as well as girls. Who are these clothes for? The oversize slouchy embroidered bomber may be on a girl, and the lace shorts and Lurex T-shirt on a guy, but they could easily switch. Vetements gives the same feeling, with shows of mixed-sex models in clothes labeled “Pour Femme” that are selling out pour homme too (after four seasons of selling to both sexes, they just officially launched menswear, with specially adapted labels). Demna Gvasalia told me that the casting choice was simple: They just couldn’t find enough girls to model in their early runway shows. And the clothes wound up being worn by everyone anyway, no matter what it says on the label, because they looked great.

That’s often the draw of womenswear for adventurous male customers: Regardless of the runway statement, the clothes that wind up on the shop floor for her end up being far more exciting than what’s on offer for him. “In my mind, fashion has no gender,” says Bryan Grey Yambao, who blogs as BryanBoy. He’s wearing a Prada resort paillette-strewn coat that I’ve also seen sported by Japanese Vogue’s Anna Dello Russo and Sophia Neophitou, the creative director of Victoria’s Secret and editor in chief of British biannual 10. It clatters as he gesticulates, eagerly. “If I fit into something that I really like and if my finances allow it, I’ll buy it, regardless of whether it came from the men’s or women’s section. I never really use clothing to identify or align to a certain sexuality or gender.”

gucci fall 2016 Photo: Yannis Vlamos / Indigital.tv

That’s how men—not all, but increasing numbers—seem to be thinking. Having figures like Kanye West and Pharrell in womenswear pieces marks a significant shift. And how about Jaden Smith in those Spring Louis Vuitton adverts?