The latest initiative comes after the club’s purchase of the Ricoh Arena in Coventry in October, a move that has led to Wasps’ average attendances almost trebling to close to 20,000, with a record-breaking crowd of 32,600 expected for the Premiership match against Leicester on May 9. Corporate hospitality takings have risen fourfold and retail sales soared by more than 19 times since the club left Adams Park in High Wycombe, while five Fortune 500 companies are bidding for the naming rights of the Ricoh this summer.