Desperate parents stripped a new discount store of all its products related to the smash hit children's film Frozen within 10 minutes in a mad scramble to secure a Christmas bargain.

The opening of Poundworld in Nottingham was met by hysteria as hundreds jostled for entry to grab goods relating to the Disney film.

Staff at the Milton Street shop rushed to restock the shelves with baskets full of cups, lunch boxes and advent calendars.

But the movie merchandise was cleaned out after just 10 minutes.

The Milton Street Shop in Nottingham is one of more than 40 Poundworld stores across the UK. Credit: Matthew Page/Newsteam/SWNS

Shoppers were seen passing items back to other parents who were unable to reach the shelves because of the early push for products.

Up to 10,000 customers are expected to visit the Poundworld shop over its first weekend of trading.