Why just use a billboard to advertise when you can use a billboard to feed?

That’s apparently a question Taco Bell Canada was asking itself when it announced a special twist on its Naked Chicken Chalupa by installing a billboard that actually dispenses real nacho cheese.

TACO BELL PLANS TO TEST VEGETARIAN MENU THIS YEAR

On Saturday, the Tex-Mex chain will be serving up a Nacho Cheese taste-test at the billboard launch for the Naked Cheese Naked Chicken Chalupa for Taco Bell fans to stop by. According to a press release from the fast food chain, participants are encouraged to bring their own snacks with them for the “ultimate nacho cheese upgrade.”

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“The Cheesiest Billboard comes off the heels of a groundbreaking year for us, that saw everything from CrunchWrapping Paper for all our holiday gift-wrapping needs, to the Baja Blast Hair Salon that turned heads Baja-Blast blue. Just search #BajaBlessed on Instagram to see how far fans will go for a free sip of MTN Dew® Baja Blast!” says Veronica Castillo, head of marketing at Taco Bell Canada. “Kicking off the year with a Nacho cheese-dispensing billboard means that 2019 will be as crazy as ever for us.”

They will also reportedly be handing out a limited supply of the new Naked Chicken Chalupa that comes with, you guessed it, nacho cheese.

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The cheesy display will kick off 11:30 a.m. on Jan. 19, but unfortunately it appears that it will only be in Toronto. But if you’re in the area, you can get a nacho fix until 2:30 p.m. while supplies last.