The record comes in part through the way the balloons operate. Instead of fighting the wind, they use AI to change their altitude and ride currents to their destination. That leads to routes that can be long and winding, but don't require massive amounts of energy. Loon even encourages its balloons to "stroll" so that they provide more consistent internet access.

Broadband balloons are still in their early stages and have seen only limited adoption elsewhere. Satellites have been in vogue lately. With that said, the milestone shows that they're viable. It may just be a matter of how widespread their use becomes, rather than whether or not they have a future in the first place.