Most advertisers live by the mantra "sex sells." It's why beer commercials are set in swimming pools and why Tony the Tiger only wears a neckerchief. But, as we're about to show you, ad agencies who just toss sex into any campaign are like that guy who thinks throwing bacon onto every dish automatically makes it better. The actual results can be downright nightmarish:

7 The Sexy Way to Stop Eating Fish

Fishlove

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Pictured: The most inexplicable tan line in history.

If a vegetarian wants to convince you to stop eating meat, they might show you pictures of adorable piggies or wide-eyed baby cows. Well, when they want to turn you off eating fish, that doesn't really work. Fish are jelly-squirting ocean monsters covered in scales and grasping tentacles. So when a U.K. group got together to warn people of the dangers of overfishing, they decided they had to really show the intimate relationship between fish and humans. And when we say "intimate," we mean the shit out of it.

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We mean it this much: "Nude Sir Ben Kingsley getting to second base with a squid."

The ad campaign convinced far more celebrities than you might imagine to get photographed having sex with fish. For example, if you're a fan of Gotham, you and your terrible taste deserve to see that show's Sean Pertwee penetrating this monkfish:

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"Oh, my ... young Master Bruce, I was not expecting you home so early."

The group responsible, Fishlove, says these poses are supposed to look like a "mother and her baby." Well, we don't know what kind of family photos they took as children, but let's look at another photo from their campaign. Here's Mick Jagger's daughter straddling a tuna: