Stella McCartney has launched her first kids collection and is allowing child fashionistas with a techy side to enjoy the fashions via an iphone application, available from itunes for free. A percentage of sales from the Leo sweatshirt, shown above, will benefit the McCartney family Meat-Free Monday campaign, aimed to encourage people to eat vegetarian one day a week to reduce the impact of meat consumption on the environment.

The Collection: Keeping in Stella’s green ethics, the clothing line for boys and girls, aged newborn to 12 years, features modern styles crafted from organic cotton and absolutely no fur. According to ChildMode, every piece of clothing has been given a different child’s name, such as the Lara, an organic baseball shirt with stripes and floral prints.

“I wanted this first collection to include basic pieces that are comfortable and that address a child’s needs, without sacrificing the fun and carefree elements,” Stella said.

The iphone application: The accompanying iphone application allows users to browse the collection and share favorites with friends via email or Facebook. The app also makes purchasing a breeze for existing web customers and express shipping available in the U.S. And parents or children can have fun creating their own fashion ideas and drawing them on the built in Etcher Sketcher!

For more information, visit StellaMcCartneyKids.com.

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