In the “Mojo Worldwide” crossover that began in X-MEN: GOLD #13 and then traded tales with X-MEN: BLUE after that, the villain decided the time had come to expand his media empire. His ratings might've been slipping, but he knew the product was sound. It just needed a new “stage,” if you will, so he chose New York City, of course! For the first time, Mojo brought the fight to the X-Men instead of pulling the mutants to his dimension. Using the X-Men’s history against them, he showed his world and the City a show unlike any other, all while attempting to slowing convert the Big Apple to a Mojoworld outpost.

The X-Men managed to defeat the plan, but not before Mojo was able to come to Earth himself and plant the seeds of his newest venture: the Mojo News Network. Now only time will tell when the master producer starts to dominate Earth’s airwaves like he has done on his home world.



In Mojoworld, Television Watches You

Like so many television experts, Mojo knows that reality TV grabs ratings. With that in mind, he set up the Yellow Eye Agency to spy on mutants worldwide. He did not have to “make” content at all; he just let the drama take place and then beamed it directly into the homes of viewers in Mojoworld. Ratings gold. Minimal effort.

Even when X-Force caught wind of the plot in X-FORCE #7, they struggled to shut it all down; Mojo is literally spineless, sure, but don’t take that to mean he won’t fight back when his brand gets threatened. Able to capture and brainwash Domino when she attempted to turn the spying tables, Mojo kept his new endeavor running for several more issues, racking up plenty more advertising dollars before the rest of the X-Force team finally destroyed Yellow Eye for good.

