



Semi-protected edit request on 6 February 2018 [ edit ]

Change external link and citation/reference for Alexa ranking from http:// to https:// 68.192.101.212 (talk) 23:23, 6 February 2018 (UTC)

Done Gulumeemee (talk) 01:00, 7 February 2018 (UTC)

Semi-protected edit request on 28 February, 2018 [ edit ]

Please change the Alexa rank of Reddit to number 6, not 7, as the reference used is the direct Alexa page and it states that Reddit is number 6. -Thedudewhocorrectsthealexarank — Preceding unsigned comment added by Thedudewhocorrectsthealexarank (talk • contribs) 06:04, 28 February 2018 (UTC)

Semi-protected edit request on 14 March, 2018 [ edit ]

Can someone please remove the notable subreddits section because it doesn't really add much but can be a great target for turf wars if you know what I mean. I am not good in Wikipedia formatting code thingies and there are citation links on some stuff there so clearly a skilled Wikipedician is required. I even had to copypaste this request thing from previous on the page so I hope I didn't miss some obvious detail like going to a special page and that adding this text is sufficient.

Have a nice time of the day,

HTMLCoder.exe / talk / stalk 00:40, 14 March 2018 (UTC)

Not done: Only subreddits mentioned in reliable sources can be included. Since there are surprisingly few of these (only the ones already listed right now), there should be and has been no argument over inclusion criteria. I do not see this changing in the forseeable future. User:Axisixa [t] [c]

Semi-protected edit request on 27 June 2018 [ edit ]

Change Alexa.com rank from "7" to "8" RevkahAnne (talk) 17:18, 27 June 2018 (UTC)

Not done: please provide reliable sources that support the change you want to be made. Kpgj hpjm 17:48, 27 June 2018 (UTC)

Semi-protected edit request on 22 July 2018 [ edit ]

there is a 'citation needed' for reddit's april fool's day 'CircleofTrust'. here's the needed source: https://redditblog.com/2018/05/22/looking-back-at-r-circleoftrust/ Jooji-san (talk) 11:42, 22 July 2018 (UTC)

Done Danski454 (talk) 16:01, 22 July 2018 (UTC)

Semi-protected edit request on 15 September 2018 [ edit ]

70.53.86.35 (talk) 11:34, 15 September 2018 (UTC)

Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. ChamithN (talk) 11:36, 15 September 2018 (UTC)

Hi there! On behalf of Reddit, I've been working on a new draft for this article to make sure that information is well sourced, expanded as appropriate, and streamlined if necessary. As of today, I'm still working on researching and drafting content, and I wanted to start off discussions with editors by sharing an updated History section for review. You can see my proposed draft in my user space. I've also made diff to compare my draft for History with the current version in the live article.

In general, I have rewritten this section to streamline the writing, consolidate details, reduce redundancies, and remove what could be trivial detail (such as excessive mentions to specific employees). I have made some passive voice content active voice for better readability. As well, my suggested History section does not include issues such as the blackout and Spezgiving, or debates over free speech. These are currently covered in the Controversies section, and I feel those topics are best handled as their own sections. My proposed History instead focuses mainly on the history of the company and the website.

My draft offers the following edits:

Rewriting the introduction of the History section, adding detail on how the website and company was founded

section, adding detail on how the website and company was founded Adding history based on reliable secondary coverage of Reddit

Further subdividing of this section, adding details on product and design changes

Eliminating recognition that's not appropriate for Wikipedia

Rewriting content on Reddit Gold, aiming to make it less promotional

Removed mention of Redditmade; this initiative was live for just a few months, and there is no sourcing available to confirm its end in 2015, so it seems best to cut

Adding new material on major initiatives of previous CEOs

Adding material on the return of Ohanian and Huffman to Reddit after its sale

Adding important milestones, such as the introduction of comments, subreddits, advertising, efforts to ban highly offensive content and behavior on the site, creation of mobile apps, the site redesign, etc.

Markup == History ==

===Company history===

{{Further information|Timeline of Reddit}}

[[File:Alexis Ohanian Reflections-Projections ACM 2009.JPG|thumb|upright|Co-founder [[Alexis Ohanian]] speaking in 2009]]



The idea and initial development of Reddit originated with then college roommates Steve Huffman and [[Alexis Ohanian]] in 2005. Huffman and Ohanian attended a lecture by programmer-entrepreneur [[Paul Graham (programmer)|Paul Graham]] in [[Boston, Massachusetts]], during their spring break from [[University of Virginia]].<ref name="Hempel15">{{cite news |title=Inside Reddit's plan to recover from its epic meltdown |last1=Hempel |first1=Jessi |url=https://www.wired.com/2015/10/reddit-survived-meltdown-can-fix/ |newspaper=[[Wired (magazine)|Wired]] |date=October 6, 2015 |accessdate=March 13, 2018}}</ref><ref name="Fink15">{{cite news |title=Mr. Meme |last1=Fink |first1=Steve |url=http://www.baltimoremagazine.com/2015/8/4/reddit-ceo-alexis-ohanian-reflects-on-10-years |work=[[Baltimore (magazine)|Baltimore]] |date=August 2015 |accessdate=March 13, 2018}}</ref><ref name="MassLive">{{cite web |title='This internet thing is not a fad': Reddit co-founder Alexis Ohanian to discuss online entrepreneurship at UMass Amherst |last1=Williams |first1=Michelle |url=http://www.masslive.com/business-news/index.ssf/2014/02/reddit_co-founder_alexis_ohanian_steve_k.html |work=Mass Live |date=August 2015 |accessdate=March 27, 2018}}</ref> After speaking with Huffman and Ohanian following the lecture, Graham invited the two to apply to his startup incubator [[Y Combinator (company)|Y Combinator]].<ref name="Hempel15"/> Their initial idea was unsuccessful: My Mobile Menu,<ref name="NPR17">{{cite podcast |title=Make Me Smart 6: Reddit CEO Steve Huffman is not horsing around |url=https://www.marketplace.org/2017/02/28/economy/make-me-smart-kai-and-molly/6-reddit-ceo-steve-huffman-not-horsin-around |publisher=[[NPR]] |host=Guy Raz |date=August 31, 2017 |access-date=28 March 2018}}</ref><ref name="NPR1">{{cite episode |title=Live Episode! Reddit: Alexis Ohanian & Steve Huffman |url=https://www.npr.org/templates/transcript/transcript.php?storyId=545635014 |series=How I Built This With Guy Raz |network= [[NPR]] |date=August 31, 2017}}</ref> which was intended to allow users to order food by [[SMS]] [[text messaging]].<ref name="Hempel15"/><ref name="Fink15"/> During a brainstorming session to pitch another startup, the idea was created for what Graham called the "front page of the Internet".<ref name="NPR1"/> For this idea, Huffman and Ohanian were accepted in Y Combinator's first class.<ref name="Hempel15"/><ref name="Fink15"/> Supported by the funding from Y Combinator, Huffman coded the site in [[Lisp (programming language)|Lisp]]<ref name="NPR1"/><ref name="Carson17">{{cite news |last1=Wallace |first1=Benjamin |title=Reddit Redux |url=http://nymag.com/daily/intelligencer/2015/10/reddit-founder-steve-huffman.html |accessdate=March 28, 2018 |work=[[New York Magazine]] |date=October 6, 2015}}</ref> and together with Ohanian launched Reddit in June 2005.<ref name="grad">{{cite web | url=http://www.seas.virginia.edu/pubs/uvaengineer/websites.php | title=Unleashing High-Profile, High-Profit Websites |last1=Richards |first1=Zak}}</ref><ref name="Macale">{{cite web|last=Macale|first=Sherilynn "Cheri"|title=A rundown of Reddit's history and community [Infographic]|url=http://thenextweb.com/socialmedia/2011/10/14/a-rundown-of-reddits-history-and-community-infographic/|website=The Next Web Social Media|accessdate=November 12, 2011}}</ref>



The team expanded to include [[Christopher Slowe]] in November 2005. Between November 2005 and January 2006, Reddit merged with [[Aaron Swartz]]'s company Infogami, and Swartz became an equal owner of the resulting parent company, Not A Bug.<ref> {{cite news |url=https://www.wired.com/threatlevel/2011/07/swartz-arrest/ |title=Feds Charge Activist as Hacker for Downloading Millions of Academic Articles |date=July 19, 2011 |first=Ryan |last=Singel |publisher=[[Wired magazine|Wired]] |accessdate=January 12, 2013}} </ref><ref>{{cite web | url= http://www.infogami.com/blog/introduction| archiveurl= https://web.archive.org/web/20081202043829/http://www.infogami.com/blog/introduction| archivedate= December 2, 2008|title= Introducing Infogami | last=Swartz | first=Aaron | authorlink=Aaron Swartz| publisher=Infogami | date=February 27, 2006 | accessdate= January 6, 2007}} (archive.org link)</ref> Huffman and Ohanian sold Reddit to [[Condé Nast Publications]], owner of ''[[Wired (magazine)|Wired]]'', on October 31, 2006, for a reported $10 million to $20 million<ref name="Hempel15"/><ref name="wired">{{cite web | url=https://techcrunch.com/2006/10/31/breaking-news-conde-nastwired-acquires-reddit/ | title=Condé Nast/Wired Acquires Reddit | date=2006-10-31}}</ref> and the team moved to San Francisco.<ref> {{cite web | url = https://techcrunch.com/2006/10/31/breaking-news-conde-nastwired-acquires-reddit/ | title = Breaking news: Condé Nast/Wired Acquires Reddit | publisher = [[TechCrunch]]|date=October 31, 2006|accessdate= January 6, 2007 | last=Arrington | first=Michael | authorlink=Michael Arrington}}</ref> In January 2007, Swartz was fired.<ref>{{cite web|url=http://blogoscoped.com/archive/2007-05-07-n78.html |title=A Chat with Aaron Swartz |publisher=Blogoscoped.com |date=May 7, 2007 |accessdate=December 4, 2011}}</ref>



Huffman and Ohanian left Reddit in 2009.<ref name="Peterson15">{{cite news |title=The two co-founder quotes that explain Reddit’s struggle to grow up |last1=Peterson |first1=Andrea |url=https://www.washingtonpost.com/news/the-switch/wp/2015/07/14/the-two-co-founder-quotes-that-explain-reddits-struggle-to-grow-up/?utm_term=.be449408d043 |work=[[The Washington Post]] |date=July 15, 2015 |accessdate=May 16, 2018}}</ref> Huffman went on to co-found Hipmunk with Adam Goldstein, and later recruited Ohanian<ref name="Lagorio-Chafkin11">{{cite news |title=30 Under 30: Adam Goldstein and Steve Huffman, Founders of Hipmunk |last1=Lagorio-Chafkin |first1=Christine |url=https://www.inc.com/30under30/2011/profile-steve-huffman-adam-goldstein-founders-hipmunk.html |work=[[Inc. (magazine)|Inc.]] |date=June 27, 2011 |accessdate=May 16, 2018}}</ref> and Slowe to his new company.<ref name="Kincaid10">{{cite web|last=Kincaid |first=Jason |url=https://techcrunch.com/2010/11/01/reddit-chief-takes-flight-to-hipmunk-explains-why-hes-leaving-now/ |title=Reddit Chief Takes Flight To Hipmunk, Explains Why He's Leaving Now |publisher=Techcrunch.com |date=November 1, 2010 |accessdate=December 4, 2011}}</ref> After Huffman and Ohanian left Reddit, Erik Martin, who joined the company as a community manager in 2008 and later became general manager is 2011, played a role in Reddit's growth.<ref name="Parks15">{{cite news |title=Erik Martin helped make Reddit huge, then he left. What's next for an Internet master? |last1=Parks |first1=Miles |url=https://www.washingtonpost.com/lifestyle/style/erik-martin-helped-make-reddit-huge-then-he-left-whats-next-for-an-internet-master/2015/01/01/46535968-7a6c-11e4-b821-503cc7efed9e_story.html?utm_term=.6d6a56df15e1 |work=[[The Washington Post]] |date=January 1, 2015 |accessdate=May 16, 2018}}</ref> ''[[VentureBeat]]'' noted that Martin was "responsible for keeping the site going" under Condé Nast's ownership.<ref name="Cheredar12">{{cite web |url=https://venturebeat.com/2012/03/30/reddit-time-100-most-influential/ |title=Reddit General Manager Erik Martin leads Time’s "100 Most Influential" poll |last1=Cheredar |first1=Tom |date=March 30, 2012 |work=[[VentureBeat]] |accessdate=May 16, 2018}}</ref> Martin facilitated the purchase of Reddit Gifts and led charity initiatives.<ref name="Cheredar12"/>



Reddit launched two different ways of advertising on the site in 2009. The company launched sponsored content<ref name="Kafka09">{{cite news |url=http://allthingsd.com/20090327/reddits-ad-experiment-is-good-news-for-conde-nast-maybe-for-digg-too/ |title=Reddit’s Ad Experiment Is Good News for Condé Nast. Maybe for Digg, Too |last1=Kafka |first1=Peter |date=March 27, 2009 |work=[[All Things Digital]] |accessdate=May 25, 2018}}</ref> and a self-serve ads platform that year.<ref name="Loizos17">{{cite web |url=https://techcrunch.com/2017/07/31/reddit-just-raised-a-new-round-that-values-the-company-at-1-8-billion/ |title=Reddit just raised a new round that values the company at $1.8 billion |last1=Loizos |first1=Connie |date=July 31, 2017 |work=[[TechCrunch]] |accessdate=May 16, 2018}}</ref><ref name="Siegler09">{{cite news |url=https://techcrunch.com/2009/11/12/reddit-advertising/ |title=Reddit opens its homepage to anyone willing to pay (invites) |last1=Siegler |first1=MG |date=12 November 2009 |publisher=[[TechCrunch]] |accessdate=25 May 2018}}</ref> Reddit launched its Reddit Gold benefits program in July 2010, which offered new features to editors and created a new revenue stream for the business that did not rely on banner ads.<ref name="Shu13">{{cite news |url=https://techcrunch.com/2013/06/11/reddit-gold-benefits/ |title=Reddit Adds Benefits For Gold Members To Further Monetize The Site Without More Ads |last1=Shu |first1=Catherine |date=June 12, 2013 |work=[[TechCrunch]] |accessdate=May 16, 2018}}</ref> On September 6, 2011, Reddit became operationally independent of Condé Nast, operating as a separate subsidiary of its parent company, Advance Publications.<ref>{{cite web|url=https://redditblog.com/2011/09/independence.html|title=blog.reddit – what's new online: Independence|accessdate=September 6, 2011}}</ref> Reddit and other websites participated in a 12-hour sitewide blackout on January 18, 2012, in protest of the [[Stop Online Piracy Act]].<ref name="gamepolitics.com">{{cite web|url=http://gamepolitics.com/2012/01/11/reddit-plans-sopa-039blackout039-protest-jan-18|title=Reddit Plans SOPA 'Blackout' Protest Jan. 18|publisher=Entertainment Consumers Association|accessdate=October 7, 2014|deadurl=yes|archiveurl=https://web.archive.org/web/20141010070720/http://gamepolitics.com/2012/01/11/reddit-plans-sopa-039blackout039-protest-jan-18|archivedate=October 10, 2014|df=}}</ref> In May 2012, Reddit joined the [[Internet Defense League]], a group formed to organize future protests.<ref name="auto">{{cite web|url=http://www.internetdefenseleague.org/members|title=The Internet Defense League - Protecting the Free Internet since 2012|website=internetdefenseleague.org}}</ref>



[[Yishan Wong]] joined Reddit as CEO in 2012.<ref name="Kerr12">{{cite news |url=https://www.cnet.com/news/reddit-names-new-ceo-yishan-wong/ |title=Reddit names new CEO, Yishan Wong |last1=Kerr |first1=Dara |date=March 8, 2012 |work=[[CNET]] |accessdate=May 16, 2018}}</ref> Wong resigned from Reddit in 2014, after more than two years at the company.<ref name="Rushe14">{{cite news |title=Reddit CEO Yishan Wong resigns after row about new office space |last1=Rushe |first1=Dominic |url=https://www.theguardian.com/technology/2014/nov/13/reddit-ceo-yishan-wong-resign-office-space |work=[[The Guardian]] |date=November 13, 2014 |accessdate=May 16, 2018}}</ref> Ohanian credited Wong with leading the company as its user base grew from 35 million to 174 million.<ref name="Rushe14"/> Wong oversaw the company as it raised $50 million in funding and spun off as an independent company.<ref name="Loizos17">{{cite news |url=https://techcrunch.com/2017/07/31/reddit-just-raised-a-new-round-that-values-the-company-at-1-8-billion/ |title=Reddit just raised a new round that values the company at $1.8 billion |last1=Loizos |first1=Connie |date=July 31, 2017 |work=[[TechCrunch]] |accessdate=May 16, 2018}}</ref> Also during this time, Reddit began accepting the digital currency [[Bitcoin]] for its Reddit Gold subscription service through a partnership with bitcoin payment processor [[Coinbase]] in February 2013.<ref name=RedditGold>{{cite web|last=Olanoff|first=Drew|title=Reddit Starts Accepting Bitcoin for Reddit Gold Purchases Thanks To Partnership With Coinbase|url=https://techcrunch.com/2013/02/14/reddit-starts-accepting-bitcoin-for-reddit-gold-purchases-thanks-to-partnership-with-coinbase/|publisher=Techcrunch|accessdate= February 14, 2013}}</ref> Ellen Pao replaced Wong as interim CEO in 2014 and resigned in 2015 amid a user revolt over the firing of a popular Reddit employee.<ref name="Alba15">{{cite news |title=Ellen Pao steps down as CEO after Reddit revolt |last1=Alba |first1=Davey |url=https://www.wired.com/2015/07/reddit-ceo-ellen-pao-steps-down-huffman-replacement/ |work=[[Wired (magazine)|Wired]] |date=July 10, 2015 |accessdate=May 16, 2018}}</ref> During her tenure, Reddit initiated an anti-harassment policy,<ref name="BBC15-Pao">{{cite news |title=Reddit, under Ellen Pao, launches harassment crackdown |url=http://www.bbc.com/news/technology-32749408 |work=[[BBC]] |date=May 15, 2015 |accessdate=May 16, 2018}}</ref> banned involuntary sexualization, and banned several forums that focused on bigoted content or harassment of individuals.<ref name="Dewey15">{{cite news |title=These are the 5 subreddits Reddit banned under its game-changing anti-harassment policy — and why it banned them |last1=Dewey |first1=Caitlin |url=https://www.washingtonpost.com/news/the-intersect/wp/2015/06/10/these-are-the-5-subreddits-reddit-banned-under-its-game-changing-anti-harassment-policy-and-why-it-banned-them/?utm_term=.34a3ebf055db |work=[[The Washington Post]] |date=June 10, 2015 |accessdate=May 16, 2018}}</ref>



After five years away from the company, Reddit founders Ohanian and Huffman returned to leadership roles at Reddit. Ohanian returned as the full-time executive chairman in November 2014 following Wong's resignation. Pao resigned on July 10, 2015 and Huffman returned to Reddit as the company's chief executive.<ref name=":0">{{Cite web|title = An old team at reddit • /r/announcements|url = https://www.reddit.com/r/announcements/comments/3cucye/an_old_team_at_reddit/|website = reddit|accessdate = July 10, 2015}}</ref><ref>{{cite news|last1=Issac|first1=Mike|title=Ellen Pao Is Stepping Down as Reddit's Chief|url=https://www.nytimes.com/2015/07/11/technology/ellen-pao-reddit-chief-executive-resignation.html?smid=tw-nytimes&_r=0|accessdate=July 10, 2015|website=[[New York Times]]|date=July 10, 2015}}</ref><!-- seems to be discontinued, but cannot find sources In October 2015, Reddit announced a news portal called Upvoted, designed to broaden the reach of Reddit as a standalone site featuring editorial content from Reddit users.<ref>{{cite web|title=Introducing Upvoted: A Redditorial Publication |url=http://www.redditblog.com/2015/10/introducing-upvoted-redditorial.html|website=redditblog.com}}</ref> --> After Huffman rejoined Reddit, the returning CEO launched Reddit's [[iOS]] and [[Android (operating system)|Android]] apps, fixed Reddit's mobile website, and created [[A/B testing]] infrastructure.<ref name="Hempel15"/> The company launched a major redesign of its website in April 2018.<ref name="Pardes18">{{cite news |title=The inside story of Reddit's redesign |last1=Pardes |first1=Arielle |url=https://www.wired.com/story/reddit-redesign/ |work=[[Wired (magazine)|Wired]] |date=April 2, 2018 |accessdate=May 16, 2018}}</ref> Huffman said new users were turned off from Reddit because it had looked like a "dystopian Craigslist".<ref name="Pardes18"/> Reddit also instituted several technological improvements,<ref name="Lagorio18">{{cite news |title=Steve Huffman Talks About Bringing Reddit Back From the Brink |last1=Lagorio-Chafkin |first1=Christine |url=https://www.inc.com/christine-lagorio/reddit-ceo-steve-huffman-speaks-at-sxsw.html |work=[[Inc. (magazine)|Inc.]] |date=March 9, 2018 |accessdate=March 13, 2018}}</ref> such as a new tool that allows users to hide posts, comments, and private messages from selected redditors in an attempt to curb [[online harassment]],<ref>{{cite web|title= Reddit Launches New Block Tools To Help Temper Harassment|url=http://www.hngn.com/articles/195447/20160406/reddit-launches-blocking-tool-fight-trolling-harassment.htm}}</ref> and new content guidelines. These new content guidelines were aimed at banning content inciting violence and quarantining offensive material.<ref name="Hempel15"/><ref name="Lagorio18"/> Slowe, the company's first employee, rejoined Reddit in 2017 as chief technology officer.<ref name="Matney17">{{cite web |url=https://techcrunch.com/2017/08/27/reddits-first-employee-is-the-companys-new-cto/ |title=Reddit's new CTO was the company's first hire |last1=Matney |first1=Lucas |date=August 27, 2017 |work=[[TechCrunch]] |accessdate=May 17, 2018}}</ref> Reddit's largest round of funding came in 2017, when the company raised $200 million and was valued at $1.8 billion.<ref name="Wagner17">{{cite news |url=https://www.recode.net/2017/7/31/16037126/reddit-funding-200-million-valuation-steve-huffman-alexis-ohanian |title=Reddit raised $200 million in funding and is now valued at $1.8 billion |last1=Wagner |first1=Kurt |date=July 31, 2017 |work=[[Recode]] |accessdate=May 17, 2018}}</ref> The funding supported Reddit's site redesign and video efforts.<ref name="Wagner17"/>



===Technology and design===

====Underlying code====

Reddit was originally written in [[Common Lisp]] but was rewritten in [[Python (programming language)|Python]] in December 2005<ref name="reddit.org">{{cite web|author=steve [spez] |url=https://redditblog.com/2005/12/on-lisp.html |title="On lisp" blog post by Reddit founder "spez", detailing the reasons for switching to python from lisp |publisher=Blog.reddit.com |date=December 5, 2005 |accessdate=December 4, 2011}}</ref> for wider access to [[Library (computing)|code libraries]] and greater development flexibility. The Python web framework that Swartz developed to run the site, ''web.py'', is available as an [[open source]] project.<ref>{{cite web|url=http://webpy.org/ |title=Official web.py site |publisher=Webpy.org |accessdate=December 4, 2011}}</ref> {{as of|2009|11|10|df=US}}, Reddit uses [[Pylons web framework|Pylons]] as its web framework.<ref>[http://wiki.pylonshq.com/display/pylonscommunity/Sites+Using+Pylons Sites Using Pylons] {{webarchive|url=https://web.archive.org/web/20080913152149/http://wiki.pylonshq.com/display/pylonscommunity/Sites+Using+Pylons |date=2008-09-13 }} – Pylons Community – PythonWeb</ref> Reddit was an open source project from June 18, 2008 until September 2017.<ref>{{cite web|author=steve [spez] |url=https://redditblog.com/2008/06/reddit-goes-open-source.html |title=Reddit goes open source |publisher=Blog.reddit.com |date=June 17, 2008 |accessdate=December 4, 2011}}</ref> During that time, all of the code and libraries written for Reddit were freely available on [[GitHub]], with the exception of the anti-spam/cheating portions.<ref>{{cite web|url=https://github.com/reddit/reddit/wiki |title=Reddit GitHub |accessdate=June 5, 2011}}</ref> Users can contribute to translating Reddit into 89 languages using the localization management platform Crowdin.<ref>{{Cite web|url=https://crowdin.com/project/reddit|title=reddit — Translation Project on Crowdin|website=Crowdin|language=en|access-date=2017-07-30}}</ref>



====Hosting and servers====

{{as of|2009|11|10|df=US}}, Reddit decommissioned its own servers and migrated to [[Amazon Web Services]].<ref>{{cite web|author=jeremy [jedberg] |url=https://redditblog.com/2009/11/moving-to-cloud.html |title=Moving to the cloud |publisher=Blog.reddit.com |date=November 10, 2009 |accessdate=December 4, 2011 |archive-url=https://web.archive.org/web/20160410193437/http://www.redditblog.com/2009/11/moving-to-cloud.html |archive-date=April 10, 2016 |deadurl=yes |df= }}</ref> Reddit uses [[PostgreSQL]] as their primary datastore and is slowly moving to [[Apache Cassandra]], a column-oriented datastore. It uses [[RabbitMQ]] for offline processing, [[HAProxy]] for load balancing and [[memcached]] for caching. In early 2009, Reddit started using [[jQuery]].<ref>[https://redditblog.com/2009/01/reddit-now-powered-by-jquery.html What's new on Reddit: Reddit now powered by jQuery] – Posted by Chris Slowe (keysersosa) (Friday, January 30, 2009) – blog.reddit</ref>



====Mobile apps====

In 2010, Reddit released its first mobile web interface for easier reading and navigating the website on touch screen devices.<ref name="Siegler10">{{cite news |url=https://techcrunch.com/2010/06/09/reddit-mobile/ |title=Reddit Finally Becomes Usable On The Mobile Web — Cause They Hate The App Store |last1=Siegler |first1=MG |date=June 9, 2010 |work=[[TechCrunch]] |accessdate=May 25, 2018}}</ref> For several years, redditors relied on third-party apps to access Reddit on mobile devices. In October 2014, Reddit acquired one of them, Alien Blue, which became the official iOS Reddit app.<ref>{{cite web |url=https://techcrunch.com/2014/10/15/reddit-acquires-alien-blue-the-most-popular-unofficial-reddit-app/ |title=Reddit Acquires Alien Blue, The Most Popular Unofficial Reddit App |last=Kumparak |first=Greg |date=October 15, 2014 |website=TechCrunch |publisher=AOL |accessdate=October 25, 2014}}</ref> Reddit removed Alien Blue and released its official application, Reddit: The Official App, on [[Google Play]] and the iOS [[App Store]] in April 2016.<ref>[https://venturebeat.com/2016/04/07/reddit-scraps-alien-blue-in-favor-of-in-house-built-ios-and-android-apps/ Reddit scraps Alien Blue in favor of in-house built iOS and Android apps] April 2016</ref> The company released an app for Reddit's question-and-answer Ask Me Anything subreddit in 2014.<ref name="Spradlin14">{{cite web |url=https://www.androidpolice.com/2014/09/03/reddits-official-ask-me-anything-app-hits-the-play-store-as-promised/ |title=Reddit's Official Ask Me Anything App Hits The Play Store As Promised |last1=Spradlin |first1=Liam |date=September 3, 2014 |work=Android Police |accessdate=May 25, 2018}}</ref> The app allowed users to see active Ask Me Anythings, receive notifications, ask questions and vote.<ref name="Spradlin14"/>



====Product and design changes====

The site has undergone several products and design changes since it originally launched in 2005. When it initially launched, there were no comments or subreddits. Comments were added in 2005<ref name="Pardes18"/><ref name="comments">{{cite web |url=http://www.redditblog.com/2005/12/comments.html |title=blog.reddit – what's new on reddit: comments! |newspaper=Redditblog.com |date= December 12, 2005 |author= [[Steve Huffman]]|accessdate= May 24, 2015}}</ref> and interest-based groups (called 'subreddits') were introduced in 2008.<ref name="Vanhemert14">{{cite news |title=Fascinating graphs show how Reddit got huge by going mainstream |last1=Vanhemert |first1=Kyle |url=https://www.wired.com/2014/01/the-gentrification-of-reddit-in-a-few-great-graphs/ |newspaper=[[Wired (magazine)|Wired]] |date=January 9, 2014 |accessdate=May 17, 2018}}</ref> Allowing users to create subreddits has led to much of the activity that redditors would recognize that helped define Reddit. These include subreddits "WTF", "funny", and "Ask reddit".<ref name="Vanhemert14"/> Reddit rolled out its multireddit feature, the site's biggest change to its front page in years, in 2013.<ref name="Cheredar13">{{cite web |url=https://venturebeat.com/2013/07/23/reddit-multireddit-feature/ |title=Reddit rolls out its front page-changing multireddit feature to the public |last1=Cheredar |first1=Tom |date=July 23, 2013 |work=[[VentureBeat]] |accessdate=May 25, 2018}}</ref> With the multireddits, users see top stories from a collection of subreddits.<ref name="Cheredar13"/>



In 2015, Reddit enabled embedding, so users could share Reddit content on other sites.<ref name="Fingas15">{{cite news |url=https://www.engadget.com/2015/03/24/reddit-comment-embeds/ |title=Reddit now lets you embed comments on other websites |last1=Fingas |first1=Jon |date=March 24, 2015 |work=[[Engadget]] |accessdate=May 17, 2018}}</ref> In 2016, Reddit began hosting images using a new image uploading tool, a move that shifted away from the uploading service [[Imgur]] that had been the de facto service.<ref name="Toor16">{{cite news |url=https://www.theverge.com/2016/5/26/11782608/reddit-imgur-image-upload-beta |title=Reddit moves away from Imgur with new photo-uploading tool |last1=Toor |first1=Amar |date=May 26, 2016 |work=[[The Verge]] |accessdate=May 17, 2018}}</ref> Users still can upload images to Reddit using Imgur.<ref name="Toor16"/> Reddit's in-house video uploading service for desktop and mobile launched in 2017.<ref name="Perez17">{{cite news |url=https://techcrunch.com/2017/08/17/reddit-rolls-out-its-own-video-platform/ |title=Reddit rolls out its own video platform |last1=Perez |first1=Sarah |date=August 17, 2017 |work=[[TechCrunch]] |accessdate=May 17, 2018}}</ref> Previously, users had to use third-party video uploading services, which Reddit acknowledged was time consuming for users.<ref name="Perez17"/>



Reddit released its "spoiler tags" feature in January 2017.<ref name="Mejia17">{{cite news |url=https://qz.com/943344/twitter-hate-speech-controls-can-help-you-avoid-tv-spoilers/ |title=The hidden benefit of Twitter’s hate-speech controls: avoiding TV spoilers |last1=Mejia |first1=Zameena |date=March 28, 2017 |work=[[Quartz (publication)|Quartz]] |accessdate=May 25, 2018}}</ref> The feature wants users of potential spoilers in posts and pixelates preview images.<ref name="Mejia17"/> Reddit unveiled changes to its public front page, called r/popular, in 2017.<ref name="Shah17">{{cite news |url=https://www.digitaltrends.com/social-media/reddit-popular-front-page-update/ |title=Reddit is eliminating explicit content from its public homepage |last1=Shah |first1=Saqib |date=February 15, 2017 |work=[[Digital Trends]] |accessdate=May 25, 2018}}</ref> The feature creates a front page free of potentially adult-oriented content for unregistered users.<ref name="Shah17"/>



In late 2017, Reddit declared it wanted to be a mobile-first site, launching several changes to its apps for iOS and Android.<ref name="Statt17">{{cite news |url=https://www.theverge.com/2017/12/18/16788908/reddit-mobile-app-update-chat-mod-tools |title=Reddit overhauls mobile app with chat function and new moderation tools |last1= Statt |first1=Mick |date=December 18, 2017 |publisher=[[The Verge]] |accessdate=May 17, 2018}}</ref> The new features included user-to-user chat, a theater mode for viewing visual content, and mobile tools for the site's moderators.<ref name="Statt17"/> "Mod mode" lets moderators manage content and their subreddits on mobile devices.<ref name="Statt17"/>



Reddit launched its redesigned website in 2018, with its first major visual update in a decade.<ref name="Pardes18"/> Development for the new site took more than a year.<ref name="Pardes18"/> It was the result of an initiative by Huffman upon returning to Reddit, who said the site's outdated look deterred new users.<ref name="Pardes18"/> The new site features a hamburger menu to help users navigate the site, different views, and new fonts to better inform redditors if they are clicking on a Reddit post or an external link.<ref name="Pardes18"/> The goal was not only for Reddit to improve its appearance, but also to make it easier to accommodate a new generation of Reddit users.<ref name="Pardes18"/> Additionally, Reddit's growth had strained the site's back end;<ref name="Loten18">{{cite news |title=Reddit CEO revamped outdated website from the IT foundations |last1=Loten |first1=Angus |url=https://blogs.wsj.com/cio/2018/04/10/reddit-ceo-revamped-outdated-website-from-the-it-foundations/ |work=[[The Wall Street Journal]] |date=April 10, 2018 |accessdate=May 17, 2018}}</ref> Huffman and Reddit Vice President of Engineering Nick Caldwell told ''The Wall Street Journal''{{'}}s COI Journal that Reddit needed to leverage artificial intelligence and other modern digital tools.<ref name="Loten18"/>

Reddit launched its redesigned website in 2018, with its first major visual update in a decade. Development for the new site took more than a year. It was the result of an initiative by Huffman upon returning to Reddit, who said the site's outdated look deterred new users. The new site features a hamburger menu to help users navigate the site, different views, and new fonts to better inform redditors if they are clicking on a Reddit post or an external link. The goal was not only for Reddit to improve its appearance, but also to make it easier to accommodate a new generation of Reddit users. Additionally, Reddit's growth had strained the site's back end; {{cite news |title=Reddit CEO revamped outdated website from the IT foundations |last1=Loten |first1=Angus |url=https://blogs.wsj.com/cio/2018/04/10/reddit-ceo-revamped-outdated-website-from-the-it-foundations/ |work=[[The Wall Street Journal]] |date=April 10, 2018 |accessdate=May 17, 2018}} Huffman and Reddit Vice President of Engineering Nick Caldwell told ''The Wall Street Journal''{{'}}s COI Journal that Reddit needed to leverage artificial intelligence and other modern digital tools.

Recognizing that this is a rather large rewrite, I'm happy to work through it subsection-by-subsection, if that's preferred. As I do have a financial conflict of interest, since I'm making this suggestion on behalf of Reddit as part of my work at Beutler Ink, I won't make any edits to the article myself. Instead, I welcome input from uninvolved editors and assistance taking live changes as appropriate. Let me know if you have any feedback or questions! Thanks in advance, 16912 Rhiannon (Talk · COI) 20:01, 6 November 2018 (UTC)

Axisixa and Frmorrison History? Thanks in advance! 16912 Rhiannon (Talk · COI) 20:45, 12 November 2018 (UTC) I've already seen your request. I'll try to get to it ASAP, but unfortunately I have various RL issues so it may take a while. User:Axisixa [t] [c] It seems fine except for paragraphs with two sentences. Try to combine those. --Frmorrison (talk) 22:05, 14 November 2018 (UTC) Axisixa and Frmorrison 16912 Rhiannon (Talk · COI) 15:06, 20 November 2018 (UTC) This fragment of a sentence: the goal was not only for Reddit to look nicer... is not flowing right. Try this instead:

The goal was not only for Reddit to improve its appearance... Otherwise, it seems fine. --Frmorrison (talk) 04:30, 22 November 2018 (UTC)

Thanks, Frmorrison, I've made that adjustment in the draft above. With that change would you be willing to move the draft into the live article, replacing the existing section? Thanks in advance! 16912 Rhiannon (Talk · COI) 17:16, 29 November 2018 (UTC) Sorry, changing all that text at once is likely a mistake because it would mean Reddit had ghostwritten an entire section. Also, you may be following the wrong COI policy. Your talk page says you are following COI+, which is not the policy. The proper one is at Wikipedia:Conflict of interest. --Frmorrison (talk) 18:02, 29 November 2018 (UTC) Frmorrison: Wikipedia:Conflict of interest policy. As a paid contributor to Wikipedia, I only offer requests via Talk pages and do not directly edit any articles for any of my clients. Also, I understand your reluctance to changing all the text at once. If you prefer, I'm happy work piece-by-piece with you and other editors. I'm open to suggestions as to the best way to update the page. Thanks! 16912 Rhiannon (Talk · COI) 17:35, 3 December 2018 (UTC)

@Frmorrison and Axisixa: Based on concerns expressed over updating the entire section at once, I wonder if we can find another way to update this article. As I noted above, I have rewritten this section to add major historical detail, streamline the writing, consolidate details, reduce redundancies, and remove what could be trivial detail, promotional content, and recognition that's not appropriate for Wikipedia. The draft uses the existing content as a foundation, but I feel my work has made the content more encyclopedic and in line with Wikipedia's core content policies. I'm happy to work piece-by-piece through this. Of course, I'm open to other suggestions if you have them. Thanks for all the help and feedback so far. 16912 Rhiannon (Talk · COI) 14:41, 12 December 2018 (UTC)

Pinging Opencooper: Following your reviews of edit requests at Steve Huffman, is there any interest in reviewing my Reddit History draft as another set of eyes here? I'm happy to work piece-by-piece through this based on discussions here. 16912 Rhiannon (Talk · COI) 20:49, 14 December 2018 (UTC) Sorry, but I won't be able to. Good luck. Opencooper (talk) 01:05, 15 December 2018 (UTC) 16912 Rhiannon: Zappa⚡Mati 22:25, 18 January 2019 (UTC) ZappaOMati: warns users of potential spoilers". Sorry for that. Would you mind making that fix? I'll be back soon with more proposed updates to other sections of this article. Thanks again, 16912 Rhiannon (Talk · COI) 21:40, 22 January 2019 (UTC)

Semi-protected edit request on 7 January 2019 [ edit ]

In the section "reddit effect", contained in "website before arge amounts of traffic", please change "arge" to "large" FeveredCarton57 (talk) 01:23, 7 January 2019 (UTC)

Done – Jonesey95 (talk) 02:02, 7 January 2019 (UTC)

Request to create Corporate affairs [ edit ]

Hi there again! On behalf of Reddit, I created a draft of a new section for this article that focuses on basic information about Reddit, the company. I've been careful to draft neutral material for my proposed Corporate affairs section based on third-party sources. My draft would add the following to the body of the article: Reddit's location, headcount, valuation, ownership, management, revenue streams, and company culture. This information is lacking in the body of the live article.

You can see my proposed draft and markup in the collapse boxes below. I suggest Corporate affairs be placed after History, but I'm open to suggestions if editors feel otherwise.

Proposed draft for Corporate affairs Corporate affairs Reddit is a private company based in San Francisco, California.[1][2] It has an office in the Tenderloin neighborhood.[3] Reddit doubled its headcount in 2017;[4] As of 2018 , it employed approximately 350 people.[2] In 2017, the company was valued at $1.8 billion during a $200 million round of new venture funding.[5][6] The company was previously owned by Condé Nast, but was spun off as an independent company.[6] As of April 2018 , Advance Publications, Condé Nast's parent company, retained a majority stake in Reddit.[2] Reddit's key management personnel includes co-founder and CEO Steve Huffman,[7] Chief Technology Officer Chris Slowe, who was the company's original lead engineer,[8] and Chief Operating Officer Jen Wong, a former president of digital and chief operating officer at Time Inc.[9] Reddit does not disclose its revenue figures.[5][9] The company generates revenue in part through advertising and premium memberships that remove ads from the site.[9][10] As part of its company culture, Reddit operates on a no-negotiation policy for employee salaries.[11] The company offers new mothers, fathers, and adoptive parents up to 16 weeks of parental leave.[12] As part of its company culture, Reddit operates on a no-negotiation policy for employee salaries.The company offers new mothers, fathers, and adoptive parents up to 16 weeks of parental leave.

Markup ==Corporate affairs==



Reddit is a private company based in San Francisco, California.<ref name="Spector17">{{cite news |title=Hipster internet favorite Reddit may have to lose its edge to go public |last1=Spector |first1=Nicole |url=https://www.nbcnews.com/tech/tech-news/hipster-internet-favorite-reddit-may-have-lose-its-edge-go-n824866 |newspaper=[[NBC News]] |date=4 December 2017 |accessdate=25 June 2018}}</ref><ref name="Marotti18">{{cite news |title=Reddit to open Chicago office as part of advertising push |last1=Marotti |first1=Ally |url=http://www.chicagotribune.com/business/ct-biz-reddit-chicago-office-20180418-story.html |newspaper=[[Chicago Tribune]] |date=23 April 2018 |accessdate=25 June 2018}}</ref> It has an office in the [[Tenderloin, San Francisco|Tenderloin]] neighborhood.<ref name="Lee16">{{cite news |title=Exclusive: Reddit signs lease for new office in S.F.'s Tenderloin near Union Square |last1=Lee |first1=Jean |url=https://www.bizjournals.com/sanfrancisco/blog/real-estate/2016/05/reddit-lease-tenderloin-union-sq-office-sf.html?ana=e_sfbt_bn_breakingnews&u=11045160944ec560c01356a1f795db&t=1462404526&j=72937232 |newspaper=[[American City Business Journals|San Francisco Business Times]] |date=4 May 2016 |accessdate=25 June 2018}}</ref> Reddit doubled its headcount in 2017;<ref name="Hess18">{{cite news |title=How to land a job at Reddit |last1=Hess |first1=Abigail |url=https://www.cnbc.com/2018/01/29/how-to-land-a-job-at-reddit.html |newspaper=[[CNBC]] |date=29 January 2018 |accessdate=25 June 2018}}</ref> {{as of|2018}}, it employed approximately 350 people.<ref name="Marotti18"/> In 2017, the company was valued at $1.8 billion during a $200 million round of new venture funding.<ref name="Wagner17"/><ref name="Loizos17"/> The company was previously owned by Condé Nast, but was spun off as an independent company.<ref name="Loizos17"/> {{As of|2018|4|df=US}}, Advance Publications, Condé Nast's parent company, retained a majority stake in Reddit.<ref name="Marotti18"/>



Reddit's key management personnel includes co-founder and CEO Steve Huffman,<ref name="Hempel15"/> Chief Technology Officer Chris Slowe, who was the company's original lead engineer,<ref name="Matney17"/> and Chief Operating Officer Jen Wong, a former president of digital and chief operating officer at [[Time Inc.]]<ref name="Trachtenberg18">{{cite news |title=Reddit taps Time Inc. veteran Jen Wong as its COO |last1=Trachtenberg |first1=Jeffrey |url=https://www.wsj.com/articles/reddit-taps-time-inc-veteran-jen-wong-as-its-coo-1524153600 |newspaper=[[The Wall Street Journal]] |date=19 April 2018 |accessdate=25 June 2018}}</ref>



Reddit does not disclose its revenue figures.<ref name="Wagner17"/><ref name="Trachtenberg18"/> The company generates revenue in part through advertising and premium memberships that remove ads from the site.<ref name="Trachtenberg18"/><ref name="Investopedia">{{cite web |url=https://www.investopedia.com/articles/investing/093015/how-reddit-makes-money.asp |title=How Reddit makes money |author=Vanessa Page |date=30 November 2016 |publisher=[[Investopedia]] |accessdate=26 June 2018}}</ref>



As part of its company culture, Reddit operates on a no-negotiation policy for employee salaries.<ref name="Darmody17">{{cite web |url=https://www.siliconrepublic.com/people/katelin-holloway-reddit-pixar-hr |title=From Pixar to people: How katelin Holloway's career brought her to Reddit |author=Jenny Darmody |date=11 December 2017 |publisher=Silicon Republic |accessdate=25 June 2018}}</ref> The company offers new mothers, fathers, and adoptive parents up to 16 weeks of parental leave.<ref name="Tsukayama17">{{cite news |title=Reddit co-founder is latest tech executive to take parental leave |last1=Tsukayama |first1=Hayley |url=https://www.washingtonpost.com/news/the-switch/wp/2017/09/05/reddit-co-founder-is-latest-tech-executive-to-make-a-public-stand-for-parental-leave/?utm_term=.b1e713be9a6b |newspaper=[[The Washington Post]] |date=5 September 2017 |accessdate=25 June 2018}}</ref>

As part of its company culture, Reddit operates on a no-negotiation policy for employee salaries. {{cite web |url=https://www.siliconrepublic.com/people/katelin-holloway-reddit-pixar-hr |title=From Pixar to people: How katelin Holloway's career brought her to Reddit |author=Jenny Darmody |date=11 December 2017 |publisher=Silicon Republic |accessdate=25 June 2018}} The company offers new mothers, fathers, and adoptive parents up to 16 weeks of parental leave. {{cite news |title=Reddit co-founder is latest tech executive to take parental leave |last1=Tsukayama |first1=Hayley |url=https://www.washingtonpost.com/news/the-switch/wp/2017/09/05/reddit-co-founder-is-latest-tech-executive-to-make-a-public-stand-for-parental-leave/?utm_term=.b1e713be9a6b |newspaper=[[The Washington Post]] |date=5 September 2017 |accessdate=25 June 2018}}

As I do have a financial conflict of interest, since I'm making this suggestion on behalf of Reddit as part of my work at Beutler Ink, I won't make any edits to the article myself. As I have with my request above, I welcome input from uninvolved editors and assistance taking live changes if others find them appropriate. @ZappaOMati: Are you interested in reviewing this request? Let me know if you have any feedback or questions! Thanks in advance, 16912 Rhiannon (Talk · COI) 02:08, 25 January 2019 (UTC)

16912 Rhiannon: Zappa⚡Mati 05:33, 26 January 2019 (UTC) Thanks so much, ZappaOMati! Thanks for catching the ref dates, it's a reflex to type them as DMY, but I'll make sure to keep them consistent in my future requests here. 16912 Rhiannon (Talk · COI) 22:24, 28 January 2019 (UTC)

Updating the section "Users" [ edit ]

Second paragraph on the "Users" section needs to be changed to reflect the new site changes such as evolution of Reddit subscription service from "Reddit Gold" to Reddit Premium, gilding to "Give Award", and introduction of virtual currency from "Creddits" to Reddit Coins. For more info on the those terminology, check: Reddit Premium and Reddit Coins — Hei Liebrecht 10:35, 30 January 2019 (UTC)

Hi there Hei Liebrecht! I've actually been working on a draft that would address these issues and I'm hoping to return here soon to share it. It's part of an overhaul of the whole Overview I'd like to propose. Would you be willing to take a look if I ping you when I share the draft here? As a quick disclosure, I have a financial COI as I'm here on behalf of Reddit as part of my work at Beutler Ink. Thanks, 16912 Rhiannon (Talk · COI) 20:21, 31 January 2019 (UTC)

Request to create Logo section [ edit ]

Hi there again! On behalf of Reddit, I've created a draft of a new section for this article about Reddit's logo. I've seen that other Wikipedia articles about companies with iconic logos often have sections dedicated to the logo development, so I've put something together to summarize the published coverage of Reddit's logo development.

You can see my proposed draft and markup in the collapse boxes below. I suggest Logo be placed after Community and culture, but I'm open to suggestions. Also, there are images of Reddit's logo at Wikimedia Commons if editors would like to add one.

Proposed draft for Logo Logo Reddit's logo consists of a time-traveling alien named Snoo and the company name stylized as "reddit". The alien has an oval head, pom-pom ears, and an antenna.[1] Its colors are black, white, and orange-red.[1] The mascot was created in 2005 while company co-founder Alexis Ohanian was an undergraduate at the University of Virginia.[2] Ohanian doodled the creature while bored in a marketing class.[3] Originally, Ohanian sought to name the mascot S'new, a play on "What's new?", to tie the mascot into Reddit's premise as the "front page of the Internet".[1][3] Eventually, the name Snoo was chosen.[1] In 2011, Ohanian outlined the logo's evolution with a graphic that showcased several early versions, including various spellings of the website name, such as "Reditt".[2] Snoo is genderless and colorless, so the logo is moldable.[1][4] Over the years, the Reddit logo has frequently changed for holidays and other special events.[2] Also, each subreddit has its own Snoo.[3] Redditors can also submit their own logos, which sometimes appear on the site's front page, or create their own customized versions of Snoo for their communities (or "subreddits").[2][5] When Reddit revamped its website in April 2018, the company imposed several restrictions on how Snoo can be designed: Snoo's head "should always appear blank or neutral", Snoo's eyes are orange-red, and Snoo cannot have fingers.[1] Snoo's purpose is to discover and explore humanity.[1] Snoo is genderless and colorless, so the logo is moldable.Over the years, the Reddit logo has frequently changed for holidays and other special events.Also, each subreddit has its own Snoo.Redditors can also submit their own logos, which sometimes appear on the site's front page, or create their own customized versions of Snoo for their communities (or "subreddits").When Reddit revamped its website in April 2018, the company imposed several restrictions on how Snoo can be designed: Snoo's head "should always appear blank or neutral", Snoo's eyes are orange-red, and Snoo cannot have fingers.Snoo's purpose is to discover and explore humanity.

Markup ==Logo==



Reddit's logo consists of a time-traveling alien named Snoo and the company name stylized as "reddit". The alien has an oval head, pom-pom ears, and an antenna.<ref name=Wired-Pardes-060718>{{cite news |title=The Transformative Power of Reddit's Alien Mascot |last1=Pardes |first1=Rielle |url=https://www.wired.com/story/the-transformative-power-of-reddits-alien-mascot/ |work=Wired |date=July 6, 2018 |accessdate=October 24, 2018}}</ref> Its colors are black, white, and [[Vermilion#Orange-red|orange-red]].<ref name=Wired-Pardes-060718/> The mascot was created in 2005 while company co-founder Alexis Ohanian was an undergraduate at the University of Virginia.<ref name=DailyDot-Morris-110811/> Ohanian doodled the creature while bored in a marketing class.<ref name=Adweek-Klara-140915/> Originally, Ohanian sought to name the mascot S'new, a play on "What's new?", to tie the mascot into Reddit's premise as the "front page of the Internet".<ref name=Wired-Pardes-060718/><ref name=Adweek-Klara-140915>{{cite news |title=How an Alien Doodle Became Reddit's Simple, Versatile Logo |last1=Klara |first1=Robert |url=https://www.adweek.com/brand-marketing/how-alien-doodle-became-reddits-simple-versatile-logo-166848/ |work=Adweek |date=September 14, 2015 |accessdate=October 24, 2018}}</ref> Eventually, the name Snoo was chosen.<ref name=Wired-Pardes-060718/> In 2011, Ohanian outlined the logo's evolution with a graphic that showcased several early versions, including various spellings of the website name, such as "Reditt".<ref name=DailyDot-Morris-110811>{{cite news |title=How Reddit's alien landed |last1=Morris |first1=Kevin |url=https://www.dailydot.com/news/reddits-logo-origin-revealed/ |work=The Daily Dot |date=August 11, 2011 |accessdate=October 24, 2018}}</ref>



Snoo is genderless and colorless, so the logo is moldable.<ref name=Wired-Pardes-060718/><ref name=DailyDot-Bond-210617>{{cite news |title=TIL 30 interesting facts about Reddit |last1=Bond |first1=John-Michael |last2=Powell |first2=Austin |url=https://www.dailydot.com/debug/reddit-history/ |work=The Daily Dot |date=June 21, 2017 |accessdate=October 24, 2018}}</ref> Over the years, the Reddit logo has frequently changed for holidays and other special events.<ref name=DailyDot-Morris-110811/> Also, each subreddit has its own Snoo.<ref name=Adweek-Klara-140915/> Redditors can also submit their own logos, which sometimes appear on the site's front page, or create their own customized versions of Snoo for their communities (or "subreddits").<ref name=DailyDot-Morris-110811/><ref name="Pardes18"/> When Reddit revamped its website in April 2018, the company imposed several restrictions on how Snoo can be designed: Snoo's head "should always appear blank or neutral", Snoo's eyes are orange-red, and Snoo cannot have fingers.<ref name=Wired-Pardes-060718/> Snoo's purpose is to discover and explore humanity.<ref name=Wired-Pardes-060718/> Snoo is genderless and colorless, so the logo is moldable. {{cite news |title=TIL 30 interesting facts about Reddit |last1=Bond |first1=John-Michael |last2=Powell |first2=Austin |url=https://www.dailydot.com/debug/reddit-history/ |work=The Daily Dot |date=June 21, 2017 |accessdate=October 24, 2018}} Over the years, the Reddit logo has frequently changed for holidays and other special events. Also, each subreddit has its own Snoo. Redditors can also submit their own logos, which sometimes appear on the site's front page, or create their own customized versions of Snoo for their communities (or "subreddits"). When Reddit revamped its website in April 2018, the company imposed several restrictions on how Snoo can be designed: Snoo's head "should always appear blank or neutral", Snoo's eyes are orange-red, and Snoo cannot have fingers. Snoo's purpose is to discover and explore humanity.

As I do have a financial conflict of interest, since I'm making this suggestion on behalf of Reddit as part of my work at Beutler Ink, I won't make any edits to the article myself. As I have with my requests above, I welcome input from uninvolved editors and assistance taking live changes if others find them appropriate. @ZappaOMati: Are you still interested in updating this article? Let me know if you have any feedback or questions! Thanks in advance, 16912 Rhiannon (Talk · COI) 20:15, 31 January 2019 (UTC)

16912 Rhiannon: Technology and design since it fits the latter of the section's title, but I'm fine with the proposal. Zappa⚡Matic 05:30, 2 February 2019 (UTC) ZappaOMatic: 16912 Rhiannon (Talk · COI) 01:43, 6 February 2019 (UTC)

Hi there! On behalf of Reddit, I'm back with more content to bring this article in line with Wikipedia's objectives and offer an accurate depiction of Reddit. For this request, I'm sharing my draft (below) to replace the Overview section with a proposed Site overview draft. I've made to compare the current version of the live article with the material I've drafted (you can also see that I intend to nest Community and culture into this section, too, but will save that for a follow-up request). With this request, I am asking to start a Site overview section with subsections: The front page, Core features, Users and moderators, Subreddits, Top 10 subreddits, and Other features.

Recognizing this is a large rewrite and being mindful of the time of volunteers, I've shared the full section draft, but if editors would still prefer to review this subsection-by-subsection, that would be great, too!

Similar to the History update above, this Site overview draft attempts to streamline the writing, consolidate details, reduce redundancies, remove what could be trivial detail, and reduce the amount of unsourced material. My draft:

Changes the section title to Site overview , with subsections on facets of Reddit's website, including The front page , Core features , Users and moderators , Subreddits , and Other features

, with subsections on facets of Reddit's website, including , , , , and Replaces the arbitrary list of "popular" subreddits with a top 10 list of subreddits by subscribers

Removes text dedicated to Reddit jargon

Removes text reading like a Reddit instruction manual or a non-encyclopedic listing of features, much of which used Reddit itself as a citation

Updates Reddit Gold to Reddit Premium

Request to update Site overview Site overview Reddit is a website comprising user-generated content—including photos, videos, links, and text-based posts—and discussions of this content.[1][2] The name "Reddit" is a play-on-words with the phrase "read it", i.e., "I read it on Reddit."[3][4] As of 2018 , there are approximately 330 million Reddit users, called "redditors".[5] The site's content is divided into categories or communities known on-site as "subreddits", of which there are more than 138,000 active communities.[6] The site ranks among the top 10 websites in the world by traffic.[7] The front page The most popular posts from the site's numerous subreddits are visible on the front page to those who browse the site without an account.[6][8] Registered users who subscribe to subreddits see the top content from the subreddits to which they subscribe on their personal front pages.[6][8] Front-page rank—for both the general front page and for individual subreddits—is determined by a combination of factors, including the age of the submission, positive ("upvoted") to negative ("downvoted") feedback ratio, and the total vote-count.[9] Core features As a network of communities, Reddit's core content consists of posts from its users, which include stories, links, images, and videos.[1][2] Users can comment on others' posts to continue the conversation.[1] A key feature to Reddit is that users can cast positive or negative votes, called upvotes and downvotes, for each post and comment on the site.[1] The number of upvotes or downvotes determines the posts' visibility on the site, so the most popular content is displayed to the most people.[1] Users can also earn "karma" for their posts and comments, which reflects the user's standing within the community and their contributions to Reddit.[1] Users and moderators There are approximately 330 million Reddit users, called "redditors".[5] Registering an account with Reddit is free and does not require an email address.[10][11] In addition to commenting and voting, registered users can also create their own subreddit on a topic of their choosing.[12] In Reddit style, usernames begin with "u/". For example, noteworthy redditors include u/Poem_for_your_sprog, who responds to messages across Reddit in verse,[13] and u/Shitty_Watercolour, who posts paintings in response to posts.[14] Subreddits are overseen by moderators, Reddit users who earn the title by creating a subreddit or being promoted by a current moderator.[6] These moderators are volunteers who manage their communities, set and enforce community-specific rules, remove posts and comments that violate these rules, and generally work to keep discussions in their subreddit on topic.[6][15][16] Admins, by contrast, are paid to work for Reddit.[15] Subreddits Nathan Allen speaks about the r/science community to the American Chemical Society Discussions on Reddit are organized into user-created areas of interest called "subreddits". There are about 138,000 active subreddits among a total of 1.2 million, as of July 2018.[17][18] Subreddit names begin with "r/". For instance, r/science is a community devoted to discussing scientific topics and r/television is a community devoted to discussing TV shows. Meanwhile, r/popular features top-ranked posts across all of Reddit, excluding not-safe-for-work communities and others that are most commonly filtered out by users (even if they are safe for work).[19][20] The subreddit r/all does not filter topics.[21] In a 2014 interview with Memeburn, Erik Martin, then general manager of Reddit, remarked that their "approach is to give the community moderators or curators as much control as possible so that they can shape and cultivate the type of communities they want".[22] Subreddits often use themed variants of Reddit's alien mascot, Snoo, in the visual styling of their communities.[23] Top 10 subreddits As of August 1, 2018 , the top 10 subreddits by number of subscribers are:[24] Subreddit Subscribers r/announcements 21,352,277 r/funny 18,974,028 r/AskReddit 18,752,990 r/todayilearned 18,434,007 r/science 18,321,396 r/worldnews 18,310,545 r/pics 18,259,401 r/IAmA 17,745,577 r/gaming 17,696,844 r/videos 17,424,011 Other features Reddit Premium (formerly Reddit Gold) is a premium membership that allows users to view the site ad-free.[25][26] Users may also be gifted coins if another user particularly valued the comment or post, generally due to humorous or high-quality content. Reddit Premium unlocks several features not accessible to regular users, such as comment highlighting, exclusive subreddits, and a personalized Snoo (known as a "snoovatar").[27][28] Reddit Gold was renamed Reddit Premium in 2018. In addition to gold coins, users can gift silver and platinum coins to other users as rewards for quality content.[29] On the site, redditors commemorate their "cake day" once a year, on the anniversary of the day their account was created.[30] Cake day adds an icon of a small slice of cake next to the user's name for 24 hours.[31] In 2017, Reddit developed its own real-time chat software for the site.[32] While some established subreddits have used third-party software to chat about their communities, the company built chat functions that it hopes will become an integral part of Reddit.[32] Individual chat rooms were rolled out in 2017 and community chat rooms for members of a given subreddit were rolled out in 2018.[32][33][34]

Markup ==Site overview==

Reddit is a website comprising [[user-generated content]]—including photos, videos, links, and text-based posts—and discussions of this content.<ref name="Nicol18">{{cite web |url=https://www.digitaltrends.com/social-media/what-is-reddit/ |title=What is Reddit? A beginner's guide to the front page of the internet |author=Will Nicol |date=July 19, 2018 |publisher=[[Digital Trends]] |accessdate=July 26, 2018}}</ref><ref name="Franco17">{{cite web |url=https://lifehacker.com/a-beginners-guide-to-reddit-1798643829 |title=The Beginner's Guide to Reddit |author=Michael Franco |date=September 5, 2018 |publisher=[[Lifehacker]] |accessdate=August 1, 2018}}</ref> The name "Reddit" is a [[play-on-words]] with the phrase "read it", i.e., "I read it on Reddit."<ref name="Nudd14">{{cite news |title=The Meaning of 35 Brand Names, From Etsy to Reddit |last1=Nudd |first1=Tim |url=https://www.adweek.com/creativity/meaning-35-brand-names-etsy-reddit-161694/ |newspaper=[[Adweek]] |date=December 1, 2014 |accessdate=August 1, 2018}}</ref><ref>{{cite web|url=https://www.reddit.com/wiki/faq|title=Reddit Frequently Asked Questions|accessdate=April 10, 2014}}</ref> {{As of|2018}}, there are approximately 330 million Reddit users, called "redditors".<ref name="Pardes18"/> The site's content is divided into categories or communities known on-site as "subreddits", of which there are more than 138,000 active communities.<ref name="Molina17">{{cite news |title=Reddit is extremely popular. Here's how to watch what your kids are doing |last1=Molina |first1=Brett |url=https://www.usatoday.com/story/tech/talkingtech/2017/08/31/reddit-extremely-popular-heres-how-watch-what-your-kids-doing/607996001/ |newspaper=[[USA Today]] |date=August 31, 2017 |accessdate=July 26, 2018}}</ref> The site ranks among the top 10 websites in the world by traffic.<ref name="Alexa"/>



===The front page===

The most popular posts from the site's numerous subreddits are visible on the front page to those who browse the site without an account.<ref name="Molina17"/><ref name="McCormick17">{{cite web |url=https://www.theverge.com/2017/2/15/14632390/reddit-front-page-popular-change-new-users |title=Reddit overhauls its front page for new users and lurkers |author=Rich McCormick |date=February 15, 2017 |publisher=[[The Verge]] |accessdate=July 26, 2018}}</ref> Registered users who subscribe to subreddits see the top content from the subreddits to which they subscribe on their personal front pages.<ref name="Molina17"/><ref name="McCormick17"/>



Front-page rank—for both the general front page and for individual subreddits—is determined by a combination of factors, including the age of the submission, positive ("upvoted") to negative ("downvoted") feedback ratio, and the total vote-count.<ref name="SEOmoz">{{cite web |url=http://www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed|title=Reddit algorithm|website=[[seomoz]]}}</ref>



===Core features===

As a network of communities, Reddit's core content consists of posts from its users, which include stories, links, images, and videos.<ref name="Nicol18"/><ref name="Franco17"/> Users can comment on others' posts to continue the conversation.<ref name="Nicol18"/> A key feature to Reddit is that users can cast positive or negative votes, called upvotes and downvotes, for each post and comment on the site.<ref name="Nicol18"/> The number of upvotes or downvotes determines the posts' visibility on the site, so the most popular content is displayed to the most people.<ref name="Nicol18"/> Users can also earn "karma" for their posts and comments, which reflects the user's standing within the community and their contributions to Reddit.<ref name="Nicol18"/>



===Users and moderators===

There are approximately 330 million Reddit users, called "redditors".<ref name="Pardes18"/> Registering an account with Reddit is free and does not require an email address.<ref name="Gutman18">{{cite news |title=Reddit's Case for Anonymity on the Internet |last1=Gutman |first1=Rachel |url=https://www.theatlantic.com/technology/archive/2018/06/reddit-anonymity-privacy-authenticity/564071/ |magazine=[[The Atlantic]] |date=June 28, 2018 |accessdate=August 1, 2018}}</ref><ref name="Parker-Chron">{{cite web |url=https://smallbusiness.chron.com/before-making-reddit-account-72389.html |title=What to Know Before Making a Reddit Account |author=Melly Parker |publisher=Chron.com |accessdate=August 1, 2018}}</ref> In addition to commenting and voting, registered users can also create their own subreddit on a topic of their choosing.<ref name="Couts12">{{cite web |url=https://www.digitaltrends.com/how-to/how-to-create-your-own-subreddit/ |title=How to create your own Reddit community |author=Andrew Couts |date=November 8, 2012 |publisher=[[Digital Trends]] |accessdate=August 1, 2018}}</ref> In Reddit style, usernames begin with "u/". For example, noteworthy redditors include u/Poem_for_your_sprog, who responds to messages across Reddit in verse,<ref name="Zublin16">{{cite web |url=https://www.ozy.com/good-sht/the-poet-laureate-of-reddit/71962 |title=The poet laureate of Reddit |author=Fiona Zublin |date=October 13, 2016 |publisher=[[Ozy (magazine)|Ozy]] |accessdate=August 1, 2018}}</ref> and u/Shitty_Watercolour, who posts paintings in response to posts.<ref name="Packham16">{{cite news |title=Meet Shitty: the internet's favourite self-deprecating watercolourist |last1=Packham |first1=Alfie |url=https://www.theguardian.com/careers/2016/jul/31/meet-shitty-the-internets-favourite-self-deprecating-watercolourist |newspaper=[[The Guardian]] |date=July 31, 2016 |accessdate=August 1, 2018}}</ref>



Subreddits are overseen by moderators, Reddit users who earn the title by creating a subreddit or being promoted by a current moderator.<ref name="Molina17"/> These moderators are volunteers who manage their communities, set and enforce community-specific rules, remove posts and comments that violate these rules, and generally work to keep discussions in their subreddit on topic.<ref name="Molina17"/><ref name="Renfro16">{{cite web |url=https://www.businessinsider.com/what-is-a-reddit-moderator-2016-1 |title=From whom the troll trolls: A day in the life of a Reddit moderator |author=Kim Renfro |date=January 13, 2016 |publisher=[[Tech Insider]] |accessdate=August 1, 2018}}</ref><ref name="DailyDot-Morris-051012">{{cite news |title=Meet the mods—the true stars of Reddit |last1=Morris |first1=Kevin |url=https://www.dailydot.com/news/reddit-moderators-interview-bep-raerth-syncretic/ |work=The Daily Dot |date=October 5, 2012 |accessdate=October 9, 2018}}</ref> Admins, by contrast, are paid to work for Reddit.<ref name="Renfro16"/>



===Subreddits===

<!--DO NOT ADD INFORMATION ON ANY SUBREDDITS TO THIS SECTION WITHOUT CITING A RELIABLE SECONDARY SOURCE THAT ESTABLISHES NOTABILITY OF THAT SUBREDDIT-->

[[File:American Chemical Society - What Chemists Do - Nathan Allen.webm||thumbtime=15|thumb|right|Nathan Allen speaks about the r/science community to the [[American Chemical Society]]]]



Discussions on Reddit are organized into user-created areas of interest called "subreddits". There are about 138,000 active subreddits among a total of 1.2 million, as of July 2018.<ref name="Marotti18">{{cite news |title=Reddit to open Chicago office as part of advertising push |last1=Marotti |first1=Ally |url=http://www.chicagotribune.com/business/ct-biz-reddit-chicago-office-20180418-story.html |newspaper=[[Chicago Tribune]] |date=April 23, 2018 |accessdate=June 25, 2018}}</ref><ref name="RedditMetrics">{{cite web |url=http://redditmetrics.com/history |title=New subreddits by date (How Reddit grew over time) |publisher=Redditmetrics.com |accessdate=August 1, 2018}}</ref> Subreddit names begin with "r/". For instance, r/science is a community devoted to discussing scientific topics and r/television is a community devoted to discussing TV shows. Meanwhile, r/popular features top-ranked posts across all of Reddit, excluding not-safe-for-work communities and others that are most commonly filtered out by users (even if they are safe for work).<ref>{{cite web|last1=Menegus|first1=Bryan|title=Reddit Is Finally Fixing its Trump Spam Problem|url=https://gizmodo.com/reddit-is-finally-fixing-its-trump-spam-problem-1792061056|accessdate=February 2, 2018|publisher=Gizmodo|date=June 2, 2017}}</ref><ref name="Scarola17">{{cite web |url=https://www.inverse.com/article/27943-reddit-popular-subreddit-homepage |title=Reddit Gave Its Homepage a Makeover |author=Cory Scarola |date=February 16, 2017 |work=[[Inverse (website)|Inverse]] |accessdate=September 13, 2018}}</ref> The subreddit r/all does not filter topics.<ref name="Shah17"/>



In a 2014 interview with [[Memeburn]], Erik Martin, then general manager of Reddit, remarked that their "approach is to give the community moderators or curators as much control as possible so that they can shape and cultivate the type of communities they want".<ref>{{cite news|last1=Atagana|first1=Michelle|title=Creating a more curious generation through memes: Q&A with Reddit GM|url=http://memeburn.com/2014/08/creating-a-curious-generation-through-memes-qa-with-reddit-gm/|accessdate=September 11, 2014|publisher=Memeburn.com|date=August 22, 2014}}</ref> Subreddits often use themed variants of Reddit's alien mascot, Snoo, in the visual styling of their communities.<ref name="Klara15">{{cite news |title=How an Alien Doodle Became Reddit’s Simple, Versatile Logo |last1=Klara |first1=Robert |url=https://www.adweek.com/brand-marketing/how-alien-doodle-became-reddits-simple-versatile-logo-166848/ |newspaper=[[Adweek]] |date=September 14, 2015 |accessdate=August 1, 2018}}</ref>



====Top 10 subreddits====

{{As of|2018|08|01|df=US}}, the top 10 subreddits by number of subscribers are:<ref name="TopSubreddits">{{cite web |url=http://redditmetrics.com/top |title=Top Subreddits |publisher=Redditmetrics.com |accessdate=August 1, 2018}}</ref>



{| class="wikitable"

|-

! Subreddit

! Subscribers

|-

| r/announcements

| 21,352,277

|-

| r/funny

| 18,974,028

|-

| r/AskReddit

| 18,752,990

|-

| r/todayilearned

| 18,434,007

|-

| r/science

| 18,321,396

|-

| r/worldnews

| 18,310,545

|-

| r/pics

| 18,259,401

|-

| r/IAmA

| 17,745,577

|-

| r/gaming

| 17,696,844

|-

| r/videos

| 17,424,011

|}



===Other features===

{{anchor|Reddit gold}} Reddit Premium (formerly Reddit Gold) is a premium membership that allows users to view the site ad-free.<ref name="Investopedia"/><ref name="Trachtenberg18"/> Users may also be gifted coins if another user particularly valued the comment or post, generally due to humorous or high-quality content. Reddit Premium unlocks several features not accessible to regular users, such as comment highlighting, exclusive subreddits, and a personalized Snoo (known as a "snoovatar").<ref>{{cite web | title=What is Reddit Gold—and why do people keep giving it away? | website=The Daily Dot | date=2017-07-24 | url=https://www.dailydot.com/debug/what-is-reddit-gold/ | access-date=2017-09-15}}</ref><ref>{{cite web|title=Create your own reddit alien avatar with reddit gold|url=https://redditblog.com/2015/01/07/create-your-own-reddit-alien-avatar-with-reddit-gold/|website=redditblog.com|accessdate=4 November 2017|date=7 January 2015}}</ref> Reddit Gold was renamed Reddit Premium in 2018. In addition to gold coins, users can gift silver and platinum coins to other users as rewards for quality content.<ref name="Asarch18">{{cite news |title=Reddit Gold Update: How To Give And Get New Silver and Platinum Icons |last1=Asarch |first1=Steven |url=https://www.newsweek.com/reddit-gold-silver-platinum-premium-how-get-awards-1172321 |work=[[Newsweek]] |date=October 16, 2018 |accessdate=November 12, 2018}}</ref>



On the site, redditors commemorate their "cake day" once a year, on the anniversary of the day their account was created.<ref name="Statt17">{{cite web |url=https://www.theverge.com/2017/12/18/16788908/reddit-mobile-app-update-chat-mod-tools |title=Reddit overhauls mobile app with chat function and new moderation tools |author=Mick Statt |date=December 18, 2017 |publisher=[[The Verge]] |accessdate=May 17, 2018}}</ref> Cake day adds an icon of a small slice of cake next to the user's name for 24 hours.<ref>{{cite web|url=https://www.reddit.com/r/cakeday |title=Enjoy your complimentary karma |website=Reddit |accessdate=August 8, 2014}}</ref>



In 2017, Reddit developed its own real-time chat software for the site.<ref name="Pardes-July18-2018">{{cite news |title=Reddit reinvents the chat room with community chat |last1=Pardes |first1=Arielle |url=https://www.wired.com/story/reddit-introduces-subreddit-chat/ |magazine=[[Wired (magazine)|Wired]] |date=July 18, 2018 |accessdate=August 1, 2018}}</ref> While some established subreddits have used third-party software to chat about their communities, the company built chat functions that it hopes will become an integral part of Reddit.<ref name="Pardes-July18-2018"/> Individual chat rooms were rolled out in 2017 and community chat rooms for members of a given subreddit were rolled out in 2018.<ref name="Pardes-July18-2018"/><ref name="Keane18">{{cite web |url=https://www.cnet.com/news/reddits-subreddit-chat-rooms-bring-back-fast-paced-conversation/ |title=Reddit's chat rooms are bringing back fast-paced conversation |author=Sean Keane |date=July 19, 2018 |publisher=[[CNET]] |accessdate=August 1, 2018}}</ref><ref name="Roettgers18">{{cite news |title=Reddit Is Testing Community Chat Rooms to Take on Discord |last1=Roettgers |first1=Janko |url=https://variety.com/2018/digital/news/reddit-community-chat-rooms-1202822388/ |work=[[Variety (magazine)|Variety]] |date=May 25, 2018 |accessdate=September 13, 2018}}</ref>

In 2017, Reddit developed its own real-time chat software for the site. {{cite news |title=Reddit reinvents the chat room with community chat |last1=Pardes |first1=Arielle |url=https://www.wired.com/story/reddit-introduces-subreddit-chat/ |magazine=[[Wired (magazine)|Wired]] |date=July 18, 2018 |accessdate=August 1, 2018}} While some established subreddits have used third-party software to chat about their communities, the company built chat functions that it hopes will become an integral part of Reddit. Individual chat rooms were rolled out in 2017 and community chat rooms for members of a given subreddit were rolled out in 2018. {{cite web |url=https://www.cnet.com/news/reddits-subreddit-chat-rooms-bring-back-fast-paced-conversation/ |title=Reddit's chat rooms are bringing back fast-paced conversation |author=Sean Keane |date=July 19, 2018 |publisher=[[CNET]] |accessdate=August 1, 2018}} {{cite news |title=Reddit Is Testing Community Chat Rooms to Take on Discord |last1=Roettgers |first1=Janko |url=https://variety.com/2018/digital/news/reddit-community-chat-rooms-1202822388/ |work=[[Variety (magazine)|Variety]] |date=May 25, 2018 |accessdate=September 13, 2018}}

@ZappaOMatic: Are you still interested in editing this article? I'll reiterate: I know this is a large rewrite, I'm happy to work through it subsection-by-subsection, if that's preferred. Also pinging Hei Liebrecht: My draft includes updates to Reddit Premium, which you'd flagged on this page as being needed, so I wonder if you'd like to take a look? As I do have a financial conflict of interest, since I'm making this suggestion on behalf of Reddit as part of my work at Beutler Ink, I won't make any edits to the article myself. Instead, I welcome input from uninvolved editors and assistance taking live changes as appropriate. Let me know if you have any feedback or questions! Thanks in advance, 16912 Rhiannon (Talk · COI) 21:43, 15 February 2019 (UTC)

16912 Rhiannon: The front page and Core features are a bit too small to be their own sections; I understand why/how they're split, but I feel they could either be expanded or combined together, especially since both have an overlap in aspects like the voting system. I'm not going to implement all of them since these are pretty sweeping changes and my hands are pretty tied over the next week or so, but a first glance suggests the rest of the sections look pretty good. Zappa⚡Matic 05:30, 25 February 2019 (UTC) On the whole, I think this is a nice rewrite that trims some fat and improves the organization of ideas. A few specific comments: I think the discussion of r/popular and r/all would fit better in the "Front page" subsection than in the "Subreddits" section. (They're not like normal subreddits in that you can't submit to them directly, they don't have moderators, and they combine content from multiple subreddits. They're basically generic versions of the front page.)

I think the analogy to bulletin board systems and/or message boards currently in the article are useful (but they don't survive in this draft).

I would cut The site ranks among the top 10 websites in the world by traffic. It's mentioned in the lead, and I don't think it's especially relevant to this section.

It's mentioned in the lead, and I don't think it's especially relevant to this section. Not sure how I feel about the removal of the § April Fools' Day section. Given that The Button (Reddit) and Place (Reddit) have been considered notable enough to merit their own articles, it seems like the Reddit article should mention them (and link to the corresponding articles) somewhere. But maybe it would make sense to make it a subsection of § Community and culture instead? (Or maybe even history?) Colin M (talk) 16:11, 25 February 2019 (UTC) Regarding the April Fools' Day section: Looking at the , it looks like the proposal is to move it to the Community section (as part of a Traditions subsection) rather than the Site overview like it currently is. NFL is Awesome (ZappaOMati) 16:43, 25 February 2019 (UTC)

@ZappaOMatic and Colin M: Great feedback! Thank you for taking the time to give this a thorough and thoughtful review. Based on your recommendations, I updated my draft to:

Delete The front page and Core features subheaders, and tweaked the language to eliminate any overlap of content

and subheaders, and tweaked the language to eliminate any overlap of content Moved up the discussion of r/popular and r/all

Added back the analogy to bulletin boards

Cut the site rank

I also wanted to note that, yes, I agree the Reddit's April Fools experiments belong in this article. However, I cut the April Fools subsection from this portion of the overview, and I will suggest including it in Community and culture in my next request.

Request to update Site overview Site overview Reddit is a website comprising user-generated content—including photos, videos, links, and text-based posts—and discussions of this content, essentially a bulletin board system.[1][2] The name "Reddit" is a play-on-words with the phrase "read it", i.e., "I read it on Reddit."[3][4] As of 2018 , there are approximately 330 million Reddit users, called "redditors".[5] The site's content is divided into categories or communities known on-site as "subreddits", of which there are more than 138,000 active communities.[6] As a network of communities, Reddit's core content consists of posts from its users.[1][2] Users can comment on others' posts to continue the conversation.[1] A key feature to Reddit is that users can cast positive or negative votes, called upvotes and downvotes, for each post and comment on the site.[1] The number of upvotes or downvotes determines the posts' visibility on the site, so the most popular content is displayed to the most people.[1] Users can also earn "karma" for their posts and comments, which reflects the user's standing within the community and their contributions to Reddit.[1] The most popular posts from the site's numerous subreddits are visible on the front page to those who browse the site without an account.[6][7] By default for those users, the front page will display the subreddit r/popular, featuring top-ranked posts across all of Reddit, excluding not-safe-for-work communities and others that are most commonly filtered out by users (even if they are safe for work).[8][9] The subreddit r/all does not filter topics.[10] Registered users who subscribe to subreddits see the top content from the subreddits to which they subscribe on their personal front pages.[6][7] Front-page rank—for both the general front page and for individual subreddits—is determined by a combination of factors, including the age of the submission, positive ("upvoted") to negative ("downvoted") feedback ratio, and the total vote-count.[11] Users and moderators There are approximately 330 million Reddit users, called "redditors".[5] Registering an account with Reddit is free and does not require an email address.[12][13] In addition to commenting and voting, registered users can also create their own subreddit on a topic of their choosing.[14] In Reddit style, usernames begin with "u/". For example, noteworthy redditors include u/Poem_for_your_sprog, who responds to messages across Reddit in verse,[15] and u/Shitty_Watercolour, who posts paintings in response to posts.[16] Subreddits are overseen by moderators, Reddit users who earn the title by creating a subreddit or being promoted by a current moderator.[6] These moderators are volunteers who manage their communities, set and enforce community-specific rules, remove posts and comments that violate these rules, and generally work to keep discussions in their subreddit on topic.[6][17][18] Admins, by contrast, are paid to work for Reddit.[17] Subreddits Nathan Allen speaks about the r/science community to the American Chemical Society Discussions on Reddit are organized into user-created areas of interest called "subreddits". There are about 138,000 active subreddits among a total of 1.2 million, as of July 2018.[19][20] Subreddit names begin with "r/". For instance, r/science is a community devoted to discussing scientific topics and r/television is a community devoted to discussing TV shows. In a 2014 interview with Memeburn, Erik Martin, then general manager of Reddit, remarked that their "approach is to give the community moderators or curators as much control as possible so that they can shape and cultivate the type of communities they want".[21] Subreddits often use themed variants of Reddit's alien mascot, Snoo, in the visual styling of their communities.[22] Top 10 subreddits As of August 1, 2018 , the top 10 subreddits by number of subscribers are:[23] Subreddit Subscribers r/announcements 21,352,277 r/funny 18,974,028 r/AskReddit 18,752,990 r/todayilearned 18,434,007 r/science 18,321,396 r/worldnews 18,310,545 r/pics 18,259,401 r/IAmA 17,745,577 r/gaming 17,696,844 r/videos 17,424,011 Other features Reddit Premium (formerly Reddit Gold) is a premium membership that allows users to view the site ad-free.[24][25] Users may also be gifted coins if another user particularly valued the comment or post, generally due to humorous or high-quality content. Reddit Premium unlocks several features not accessible to regular users, such as comment highlighting, exclusive subreddits, and a personalized Snoo (known as a "snoovatar").[26][27] Reddit Gold was renamed Reddit Premium in 2018. In addition to gold coins, users can gift silver and platinum coins to other users as rewards for quality content.[28] On the site, redditors commemorate their "cake day" once a year, on the anniversary of the day their account was created.[29] Cake day adds an icon of a small slice of cake next to the user's name for 24 hours.[30] In 2017, Reddit developed its own real-time chat software for the site.[31] While some established subreddits have used third-party software to chat about their communities, the company built chat functions that it hopes will become an integral part of Reddit.[31] Individual chat rooms were rolled out in 2017 and community chat rooms for members of a given subreddit were rolled out in 2018.[31][32][33]

Markup ==Site overview==

Reddit is a website comprising [[user-generated content]]—including photos, videos, links, and text-based posts—and discussions of this content, essentially a [[bulletin board system]].<ref name="Nicol18">{{cite web |url=https://www.digitaltrends.com/social-media/what-is-reddit/ |title=What is Reddit? A beginner's guide to the front page of the internet |author=Will Nicol |date=July 19, 2018 |publisher=[[Digital Trends]] |accessdate=July 26, 2018}}</ref><ref name="Franco17">{{cite web |url=https://lifehacker.com/a-beginners-guide-to-reddit-1798643829 |title=The Beginner's Guide to Reddit |author=Michael Franco |date=September 5, 2018 |publisher=[[Lifehacker]] |accessdate=August 1, 2018}}</ref> The name "Reddit" is a [[play-on-words]] with the phrase "read it", i.e., "I read it on Reddit."<ref name="Nudd14">{{cite news |title=The Meaning of 35 Brand Names, From Etsy to Reddit |last1=Nudd |first1=Tim |url=https://www.adweek.com/creativity/meaning-35-brand-names-etsy-reddit-161694/ |newspaper=[[Adweek]] |date=December 1, 2014 |accessdate=August 1, 2018}}</ref><ref>{{cite web|url=https://www.reddit.com/wiki/faq|title=Reddit Frequently Asked Questions|accessdate=April 10, 2014}}</ref> {{As of|2018}}, there are approximately 330 million Reddit users, called "redditors".<ref name="Pardes18"/> The site's content is divided into categories or communities known on-site as "subreddits", of which there are more than 138,000 active communities.<ref name="Molina17">{{cite news |title=Reddit is extremely popular. Here's how to watch what your kids are doing |last1=Molina |first1=Brett |url=https://www.usatoday.com/story/tech/talkingtech/2017/08/31/reddit-extremely-popular-heres-how-watch-what-your-kids-doing/607996001/ |newspaper=[[USA Today]] |date=August 31, 2017 |accessdate=July 26, 2018}}</ref>



As a network of communities, Reddit's core content consists of posts from its users.<ref name="Nicol18"/><ref name="Franco17"/> Users can comment on others' posts to continue the conversation.<ref name="Nicol18"/> A key feature to Reddit is that users can cast positive or negative votes, called upvotes and downvotes, for each post and comment on the site.<ref name="Nicol18"/> The number of upvotes or downvotes determines the posts' visibility on the site, so the most popular content is displayed to the most people.<ref name="Nicol18"/> Users can also earn "karma" for their posts and comments, which reflects the user's standing within the community and their contributions to Reddit.<ref name="Nicol18"/>



The most popular posts from the site's numerous subreddits are visible on the front page to those who browse the site without an account.<ref name="Molina17"/><ref name="McCormick17">{{cite web |url=https://www.theverge.com/2017/2/15/14632390/reddit-front-page-popular-change-new-users |title=Reddit overhauls its front page for new users and lurkers |author=Rich McCormick |date=February 15, 2017 |publisher=[[The Verge]] |accessdate=July 26, 2018}}</ref> By default for those users, the front page will display the subreddit r/popular, featuring top-ranked posts across all of Reddit, excluding not-safe-for-work communities and others that are most commonly filtered out by users (even if they are safe for work).<ref>{{cite web|last1=Menegus|first1=Bryan|title=Reddit Is Finally Fixing its Trump Spam Problem|url=https://gizmodo.com/reddit-is-finally-fixing-its-trump-spam-problem-1792061056|accessdate=February 2, 2018|publisher=Gizmodo|date=June 2, 2017}}</ref><ref name="Scarola17">{{cite web |url=https://www.inverse.com/article/27943-reddit-popular-subreddit-homepage |title=Reddit Gave Its Homepage a Makeover |author=Cory Scarola |date=February 16, 2017 |work=[[Inverse (website)|Inverse]] |accessdate=September 13, 2018}}</ref> The subreddit r/all does not filter topics.<ref name="Shah17">{{cite news |url=https://www.digitaltrends.com/social-media/reddit-popular-front-page-update/ |title=Reddit is eliminating explicit content from its public homepage |last1=Shah |first1=Saqib |date=February 15, 2017 |work=[[Digital Trends]] |accessdate=May 25, 2018}}</ref> Registered users who subscribe to subreddits see the top content from the subreddits to which they subscribe on their personal front pages.<ref name="Molina17"/><ref name="McCormick17"/>



Front-page rank—for both the general front page and for individual subreddits—is determined by a combination of factors, including the age of the submission, positive ("upvoted") to negative ("downvoted") feedback ratio, and the total vote-count.<ref name="SEOmoz">{{cite web |url=http://www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed|title=Reddit algorithm|website=[[seomoz]]}}</ref>



===Users and moderators===

There are approximately 330 million Reddit users, called "redditors".<ref name="Pardes18"/> Registering an account with Reddit is free and does not require an email address.<ref name="Gutman18">{{cite news |title=Reddit's Case for Anonymity on the Internet |last1=Gutman |first1=Rachel |url=https://www.theatlantic.com/technology/archive/2018/06/reddit-anonymity-privacy-authenticity/564071/ |magazine=[[The Atlantic]] |date=June 28, 2018 |accessdate=August 1, 2018}}</ref><ref name="Parker-Chron">{{cite web |url=https://smallbusiness.chron.com/before-making-reddit-account-72389.html |title=What to Know Before Making a Reddit Account |author=Melly Parker |publisher=Chron.com |accessdate=August 1, 2018}}</ref> In addition to commenting and voting, registered users can also create their own subreddit on a topic of their choosing.<ref name="Couts12">{{cite web |url=https://www.digitaltrends.com/how-to/how-to-create-your-own-subreddit/ |title=How to create your own Reddit community |author=Andrew Couts |date=November 8, 2012 |publisher=[[Digital Trends]] |accessdate=August 1, 2018}}</ref> In Reddit style, usernames begin with "u/". For example, noteworthy redditors include u/Poem_for_your_sprog, who responds to messages across Reddit in verse,<ref name="Zublin16">{{cite web |url=https://www.ozy.com/good-sht/the-poet-laureate-of-reddit/71962 |title=The poet laureate of Reddit |author=Fiona Zublin |date=October 13, 2016 |publisher=[[Ozy (magazine)|Ozy]] |accessdate=August 1, 2018}}</ref> and u/Shitty_Watercolour, who posts paintings in response to posts.<ref name="Packham16">{{cite news |title=Meet Shitty: the internet's favourite self-deprecating watercolourist |last1=Packham |first1=Alfie |url=https://www.theguardian.com/careers/2016/jul/31/meet-shitty-the-internets-favourite-self-deprecating-watercolourist |newspaper=[[The Guardian]] |date=July 31, 2016 |accessdate=August 1, 2018}}</ref>



Subreddits are overseen by moderators, Reddit users who earn the title by creating a subreddit or being promoted by a current moderator.<ref name="Molina17"/> These moderators are volunteers who manage their communities, set and enforce community-specific rules, remove posts and comments that violate these rules, and generally work to keep discussions in their subreddit on topic.<ref name="Molina17"/><ref name="Renfro16">{{cite web |url=https://www.businessinsider.com/what-is-a-reddit-moderator-2016-1 |title=From whom the troll trolls: A day in the life of a Reddit moderator |author=Kim Renfro |date=January 13, 2016 |publisher=[[Tech Insider]] |accessdate=August 1, 2018}}</ref><ref name="DailyDot-Morris-051012">{{cite news |title=Meet the mods—the true stars of Reddit |last1=Morris |first1=Kevin |url=https://www.dailydot.com/news/reddit-moderators-interview-bep-raerth-syncretic/ |work=The Daily Dot |date=October 5, 2012 |accessdate=October 9, 2018}}</ref> Admins, by contrast, are paid to work for Reddit.<ref name="Renfro16"/>



===Subreddits===

<!--DO NOT ADD INFORMATION ON ANY SUBREDDITS TO THIS SECTION WITHOUT CITING A RELIABLE SECONDARY SOURCE THAT ESTABLISHES NOTABILITY OF THAT SUBREDDIT-->

[[File:American Chemical Society - What Chemists Do - Nathan Allen.webm||thumbtime=15|thumb|right|Nathan Allen speaks about the r/science community to the [[American Chemical Society]]]]



Discussions on Reddit are organized into user-created areas of interest called "subreddits". There are about 138,000 active subreddits among a total of 1.2 million, as of July 2018.<ref name="Marotti18">{{cite news |title=Reddit to open Chicago office as part of advertising push |last1=Marotti |first1=Ally |url=http://www.chicagotribune.com/business/ct-biz-reddit-chicago-office-20180418-story.html |newspaper=[[Chicago Tribune]] |date=April 23, 2018 |accessdate=June 25, 2018}}</ref><ref name="RedditMetrics">{{cite web |url=http://redditmetrics.com/history |title=New subreddits by date (How Reddit grew over time) |publisher=Redditmetrics.com |accessdate=August 1, 2018}}</ref> Subreddit names begin with "r/". For instance, r/science is a community devoted to discussing scientific topics and r/television is a community devoted to discussing TV shows. Meanwhile, r/popular features top-ranked posts across all of Reddit, excluding not-safe-for-work communities and others that are most commonly filtered out by users (even if they are safe for work).<ref>{{cite web|last1=Menegus|first1=Bryan|title=Reddit Is Finally Fixing its Trump Spam Problem|url=https://gizmodo.com/reddit-is-finally-fixing-its-trump-spam-problem-1792061056|accessdate=February 2, 2018|publisher=Gizmodo|date=June 2, 2017}}</ref><ref name="Scarola17">{{cite web |url=https://www.inverse.com/article/27943-reddit-popular-subreddit-homepage |title=Reddit Gave Its Homepage a Makeover |author=Cory Scarola |date=February 16, 2017 |work=[[Inverse (website)|Inverse]] |accessdate=September 13, 2018}}</ref> The subreddit r/all does not filter topics.<ref name="Shah17"/>



In a 2014 interview with [[Memeburn]], Erik Martin, then general manager of Reddit, remarked that their "approach is to give the community moderators or curators as much control as possible so that they can shape and cultivate the type of communities they want".<ref>{{cite news|last1=Atagana|first1=Michelle|title=Creating a more curious generation through memes: Q&A with Reddit GM|url=http://memeburn.com/2014/08/creating-a-curious-generation-through-memes-qa-with-reddit-gm/|accessdate=September 11, 2014|publisher=Memeburn.com|date=August 22, 2014}}</ref> Subreddits often use themed variants of Reddit's alien mascot, Snoo, in the visual styling of their communities.<ref name="Klara15">{{cite news |title=How an Alien Doodle Became Reddit’s Simple, Versatile Logo |last1=Klara |first1=Robert |url=https://www.adweek.com/brand-marketing/how-alien-doodle-became-reddits-simple-versatile-logo-166848/ |newspaper=[[Adweek]] |date=September 14, 2015 |accessdate=August 1, 2018}}</ref>



====Top 10 subreddits====

{{As of|2018|08|01|df=US}}, the top 10 subreddits by number of subscribers are:<ref name="TopSubreddits">{{cite web |url=http://redditmetrics.com/top |title=Top Subreddits |publisher=Redditmetrics.com |accessdate=August 1, 2018}}</ref>



{| class="wikitable"

|-

! Subreddit

! Subscribers

|-

| r/announcements

| 21,352,277

|-

| r/funny

| 18,974,028

|-

| r/AskReddit

| 18,752,990

|-

| r/todayilearned

| 18,434,007

|-

| r/science

| 18,321,396

|-

| r/worldnews

| 18,310,545

|-

| r/pics

| 18,259,401

|-

| r/IAmA

| 17,745,577

|-

| r/gaming

| 17,696,844

|-

| r/videos

| 17,424,011

|}



===Other features===

{{anchor|Reddit gold}} Reddit Premium (formerly Reddit Gold) is a premium membership that allows users to view the site ad-free.<ref name="Investopedia"/><ref name="Trachtenberg18"/> Users may also be gifted coins if another user particularly valued the comment or post, generally due to humorous or high-quality content. Reddit Premium unlocks several features not accessible to regular users, such as comment highlighting, exclusive subreddits, and a personalized Snoo (known as a "snoovatar").<ref>{{cite web | title=What is Reddit Gold—and why do people keep giving it away? | website=The Daily Dot | date=2017-07-24 | url=https://www.dailydot.com/debug/what-is-reddit-gold/ | access-date=2017-09-15}}</ref><ref>{{cite web|title=Create your own reddit alien avatar with reddit gold|url=https://redditblog.com/2015/01/07/create-your-own-reddit-alien-avatar-with-reddit-gold/|website=redditblog.com|accessdate=4 November 2017|date=7 January 2015}}</ref> Reddit Gold was renamed Reddit Premium in 2018. In addition to gold coins, users can gift silver and platinum coins to other users as rewards for quality content.<ref name="Asarch18">{{cite news |title=Reddit Gold Update: How To Give And Get New Silver and Platinum Icons |last1=Asarch |first1=Steven |url=https://www.newsweek.com/reddit-gold-silver-platinum-premium-how-get-awards-1172321 |work=[[Newsweek]] |date=October 16, 2018 |accessdate=November 12, 2018}}</ref>



On the site, redditors commemorate their "cake day" once a year, on the anniversary of the day their account was created.<ref name="Statt17">{{cite web |url=https://www.theverge.com/2017/12/18/16788908/reddit-mobile-app-update-chat-mod-tools |title=Reddit overhauls mobile app with chat function and new moderation tools |author=Mick Statt |date=December 18, 2017 |publisher=[[The Verge]] |accessdate=May 17, 2018}}</ref> Cake day adds an icon of a small slice of cake next to the user's name for 24 hours.<ref>{{cite web|url=https://www.reddit.com/r/cakeday |title=Enjoy your complimentary karma |website=Reddit |accessdate=August 8, 2014}}</ref>



In 2017, Reddit developed its own real-time chat software for the site.<ref name="Pardes-July18-2018">{{cite news |title=Reddit reinvents the chat room with community chat |last1=Pardes |first1=Arielle |url=https://www.wired.com/story/reddit-introduces-subreddit-chat/ |magazine=[[Wired (magazine)|Wired]] |date=July 18, 2018 |accessdate=August 1, 2018}}</ref> While some established subreddits have used third-party software to chat about their communities, the company built chat functions that it hopes will become an integral part of Reddit.<ref name="Pardes-July18-2018"/> Individual chat rooms were rolled out in 2017 and community chat rooms for members of a given subreddit were rolled out in 2018.<ref name="Pardes-July18-2018"/><ref name="Keane18">{{cite web |url=https://www.cnet.com/news/reddits-subreddit-chat-rooms-bring-back-fast-paced-conversation/ |title=Reddit's chat rooms are bringing back fast-paced conversation |author=Sean Keane |date=July 19, 2018 |publisher=[[CNET]] |accessdate=August 1, 2018}}</ref><ref name="Roettgers18">{{cite news |title=Reddit Is Testing Community Chat Rooms to Take on Discord |last1=Roettgers |first1=Janko |url=https://variety.com/2018/digital/news/reddit-community-chat-rooms-1202822388/ |work=[[Variety (magazine)|Variety]] |date=May 25, 2018 |accessdate=September 13, 2018}}</ref>

In 2017, Reddit developed its own