We wrote on Monday that Microsoft was branding the Windows 10 Fall Creators Update as the "Autumn Creators Update" in countries such as the UK and India, where the season between summer and winter isn't called "fall." Microsoft was using this British English branding on its English-language sites where British English prevails over American English.

The company has informed us today that this was a "mistranslation"—yes, between English and English—and that the update will, in fact, be called the "Fall Creators Update" everywhere. The use of British English branding for British English speakers was a mistake.

Similarly, the update will retain this branding for those living in the southern hemisphere, where it isn't fall or autumn, because it's spring.

We continue to suggest that Microsoft switch either to abstract names that avoid the localization issues that semantically meaningful names cause or, better still, the numerical version numbers that Windows itself actually uses and displays internally. This would make the next update simply Version 1709, avoiding any ambiguity and confusion.