The husband of Real Housewives of New York star Kristen Taekman went by the alias of Mr Big NYC in his Ashley Madison online profile.

Josh Taekman's membership of the adultery website was first exposed by Daily Mail Online. The embattled entrepreneur initially told a series of lies when confronted with the fact that he was a paying subscriber.

Taekman claimed he didn't 'understand,' that there was 'not a shot in hell' that he was on the site, that any suggestion that he was a member was 'f***ing bananas,' and that somebody must have used his card 'fraudulently.'

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Brave face: Kristen Taekman stepped out in Los Angeles yesterday for the first time since the scandal broke

Still in place: Kristen Taekman was still wearing her wedding band and engagement ring yesterday despite the disclosures about her husband being both a cheat and a liar - having used Ashley Madison and lied about it

Strained: This epsisode of Real Housewives of New York City aired in May 2014 hinted at stresses in the marriage between Kristen Taekman's her husband Josh Taekman

Real and online: Christopher Noth (left) played Mr Big in Sex and the City while Josh Taekman used the name

The full profile: The leaked file which contains Josh Taekman's online profile

Sex And The City link: Kristen Taekman tweeted this picture this morning, saying she was on a SATC tour of New York. It is not clear if it was taken today

But hours after Daily Mail Online revealed his membership he semi-backtracked and issued a statement admitting to being a member but going nowhere near admitting the full extent of his use of the infidelity service.

He stated: 'I did sign up for the site foolishly and ignorantly with a group of friends and I deeply apologize for any embarrassment or pain I have brought to my wife and family. We both look forward to moving past this and getting on with our lives.'

In fact he had not just signed up – he paid to access the site 62 separate times, spending a total of more than $1500 in a membership that spanned three years.

Looking to enjoy the finer things life has to offer... total respect for my situation and yours but looking for a beautiful sexy woman, who wants to be treated like a woman, engaged socially and intellectually and see where it goes from there....but no stress and no pressure... Looking for opportunity to wine and dine and have discreet experiences Mr_Big_NYC - Josh Taekman's alias

Looking to enjoy the finer things life has to offer... total respect for my situation and yours but looking for a beautiful sexy woman, who wants to be treated like a woman, engaged socially and intellectually and see where it goes from there....but no stress and no pressure... Looking for opportunity to wine and dine and have discreet experiences

Now Daily Mail Online can reveal the carefully crafted profile the energy supplement mogul posted online under the tagline 'Let's have fun.'

Referring to himself as 'Mr Big NYC' Taekman wrote that he was, 'Looking to enjoy the finer things life has to offer.'

Without a shred of irony the married father of two stated that he had, 'total respect for my situation and yours' and carried on that he was, 'looking for a beautiful sexy woman, who wants to be treated like a woman, engaged socially and intellectually and see where it goes from there…but no stress and no pressure.'

He went on, 'Looking for opportunity to wine and dine and have discreet experiences.' As far as what those experiences might entail Taekman's profile shows that he had 'no limits' though he was not interested in smokers.

He had one publicly visible picture but the record also shows that he privately shared a further 33 images through the site. The pictures themselves were not contained in the hacked data.

Kristen has not addressed the revelations directly but tweeted her thanks to fans on Tuesday morning for their 'kind words and support.'

The 46-year-old businessman who has been married to former model Kristin, 38, for more than ten years first logged onto the cheaters' website on June 29 2011 - when his wife was newly pregnant with their second child.

There is then a gap in his activity until May 2012, when their second child, daughter Kingsley, now 3 was around five months old.

Gift: Taekman had previously described how her husband bought her new breast implants for their ninth wedding anniversary, calling it their 'silicone' landmark

Last seen together : Josh Taekman, 46, and his wife Kristen, 38 on the final day of a promotional tour of Southern California for his energy drink, before the scandal broke

Premiere: Kristen posted this picture from the Real Housewives of New York premier party earlier this year

HE LIED, HE LIED, THEN HE LIED SOME MORE.... WHAT TAEKMAN TOLD DAILY MAIL ONLINE DM: Josh, your name has come up on the Ashley Madison website and I wondered if that's something you would care to comment on? Josh: I don't understand. Hello? Can you hear me? DM: I can hear you fine. Josh: Hold on a second. I got to get in reception here. Hello? Can you hear me? DM: I can hear you perfectly. Josh: I'm sorry I couldn't hear anything I'm in a bad reception area. DM: Your name has come up on the Ashley Madison website database and I just wondered if that's something you would comment on at all? Josh: I don't understand what that is DM: The Ashley Madison website. It's the infidelity dating site. Josh: Oh the thing that's in the papers right now? DM: Yes exactly. Your name has come up as being a subscriber to it. Josh: Oh not a shot in hell. Absolutely not. DM: So are you saying that somebody used your name spuriously? Josh: They must have because I have no knowledge of that. This is the first I've ever heard of it. DM: Well what's your reaction to that? Basically it's looks like you've subscribed from 2011 through to 2014 with multiple payments on a credit card linked to your address. Josh: (Long silence) I have no idea about that. DM: So you're denying it. Josh: Yes totally. This is crazy. So what do I do about that? How do I find out? That's crazy. I've been in LA and I saw it on TV the other day on something like the Today show and we were laughing about it. I'm like that's f***ing bananas. DM: So you're saying you're not a subscriber to Ashley Madison. Josh: No. Hopefully I'm not going to be put in any article. DM: Well your name is definitely down there and obviously we'll reflect your denial but you're in there. Josh: Well I need you to remove it because that's not me. DM: I can't remove any data. Josh: Well I don't understand it. I just don't understand what this really means. It is what it is but it's definitely someone fraudulently using my name and number. He then hung up Advertisement

AND HERE'S HIS 'ADMISSION' WHICH DOESN'T MENTION ALL THE TIMES HE USED IT (OR WHY HE LIED) 'I signed up for the site foolishly and ignorantly with a group of friends and I deeply apologize for any embarrassment or pain I have brought to my wife and family. 'We both look forward to moving past this and getting on with our lives.' Advertisement

The couple also have a six year old son, Cassius, known as Cash.

Taekman then used the site on multiple occasions every single month between May 2012 and June 2014. He even logged on twice the day after Christmas 2013.

Each transaction represents a payment made, ranging from $19.99 to $79, allowing Taekman to send emails to other Ashley Madison members.

Ashley Madison which operates under the tagline ,'Life is short. Have an affair,' is accessible for free but users must buy credits to send messaged: $49 gets 100 credits while $250 earns, 1000 credits and a money-back guarantee if you don't have an affair within three months.

The address shown in the leaked credit card records is the address in Tribeca, New York, of the two bedroom rental where the couple live and where scenes of the show were filmed.

The email address used in the profile – Jteezy012@gmail.com – is close to the Twitter handle used by Taeken, @JTeezy012.

Taekman was a prolific user with 62 separate transactions between June 2011 and June 2014 when his activity abruptly stops, shortly after the couple's debut on RHONY and as his public profile, and scrutiny of the couple's marriage, rose.

Viewers of RHONY became used to witnessing Taekman and Kristen's bickering and his apparently casual cruelty to her. Kristen felt forced to defend her husband from detractors admitting in an interview with OK! last year: 'After every episode, viewers would go on Twitter and tell me to divorce my husband….I am really bummed at how he was portrayed.

'People are calling him a d***** bag. He is not a d***** bag. The show made him seem much harsher than he really is.'

But speaking at the time she added: 'I'm not taking all the blame for our relationship issues. There is definitely stuff that Josh needs to work on too…Marriage is really hard. It drains you. But that is reality. Reality is not five nannies and two housekeepers. Josh and I are normal people with not normal careers. What you see on screen is who we are.'

And what was seen on screen was a frequently strained relationship – so much so that the couple had 'long discussions' before agreeing to appear on another seasons of the hit Bravo show.

According to reports at the time: 'There was a lot of added strain in the marriage after the season aired so Kristen agreed not to allow cameras as much access to them as a couple.'

Taekman met Kristen when he was working as Vice President of Marketing for P Diddy's Bad Boy Entertainment label. During the label's peak he handled the careers of artists like Faith Evans, 112, Loon, Danity Kane and countless others.

That is the same period they met fellow New York Housewife Heather Thompson, who also used to work for Bad Boy.

When the label was bought by Atlantic in 2005, California-born Taekman left to launch his own business, Vitalize Labs, which produces the energy drinks and supplements EBOOST popular among celebrities like Jillian Michaels, Bruce Willis and Kelly Ripa.

The couple married when Kristen was 25 and lived in California before moving to New York.

Their appearance on the show has alluded to their sex lives. In her debut series, Kristen spoke of refusing her husband sex until he had a vasectomy, and also a 'barter system' involving sex acts. She responded to a gift of earrings by saying she would perform a sex act on him 'for sure'.

Josh responded: 'Should have got you two pairs.'

She was also reported to have written in a blog: 'We have many jokes and one is the **** *** joke. You will hear it a lot. . .Sorry.

'After being together so long, when your husband gives you diamond earrings isn't that code that you have to give him a **? TMI, I know. Sorry.

'I am me — take it or leave it Josh really is a wonderful and supportive husband. He works really hard to support us and is really hands on.'

Last year she revealed that her husband gave her a second round of breast implant surgery for their ninth wedding anniversary.

'First year is diamond, somewhere along there is paper and nine years is silicone,' she said.

'I've had two kids and breastfed,' she said. 'I needed new ones. They look and feel so much better.'

Taekman is just the latest user to be exposed in the information download that saw hackers release data showing personal details of 37 million people who subscribed to Ashley Madison.

Last week beleaguered reality TV star Josh Duggar was revealed to be among the site's users. The disgraced 19 Kids and Counting star was exposed not only for having looked for an extramarital affair on the site but also allegedly creating a phony Facebook account to connect with strippers and lingerie models – all while working for a lobby that preached strict Christian morals.

Registered: An apartment block in this Tribeca Street was where the credit card used by Ashley Madison user JTeezy012@gmail.com, who also used the email SeanThomas012@gmail.com, was registered in the name of Josh Taekman. The Taekmans live at the same two bedroom rental apartment

Relaxed lifestyle: Kristen used her instagram to highlight the couple's times together

The same email that Duggar used for his Ashley Madison account was shown to be linked to the Facebook profile of a man named 'Joe Smithson'.

The so-called Smithson has only 32 friends but nearly all of them are women, including scantily clad strippers and lingerie models in Arkansas where Duggar lived before moving to Washington DC to work in politics.

Another high profile 'victim' is Jeff Ashton, State Attorney for Orange and Osceola counties in Florida who has said he is resigning his post in the wake of his exposure.

HOW ASHLEY MADISON WORKS Unlike many dating sites Ashley Madison doesn't charge for membership directly. Instead, users pay for credits, which are then used to send messages and open chat sessions. Controversially the site charges men to send messages to women and also charges men to read messages sent by women. Users can also use their credits to send gifts, or pay more to put their message at the top of a member's inbox. Credits start at $49. For that minimum price you get 100 credits which are redeemed each time you read a message at five credits per message, or for other actitivies. For 30 credits you get a 30 minute chat session with potential sexual partners. Premium customers who paid $250 also got a money back 'affair guarantee' promising your money back if you didn't have an affair within three months. Advertisement

The prosecutor gained national attention as a key player in the unsuccessful murder prosecution of Casey Anthony. He has claimed that he did not follow through with an affair despite registering to the infidelity site.

Names, ages, addresses, phone numbers, credit card details and detailed sexual fantasies were leaked when hackers from a group called 'the Impact Squad' posting the 9.7 gigabyte file called 'Times Up!' on the dark web. The post stated, 'cheating dirt bags do not deserve anonymity.'

More than 10,000 users were found to be registered under .gov and .mil email addresses – the official domain names of the American military and government.

However Ashley Madison doesn't verify addresses, which means that many users could have registered using the details of others, including their email addresses.

The Ashley Madison leak has already seen lawsuits filed against the company and a British woman has reportedly inquired into divorcing her husband after finding out that he was on the infidelity website.

One family lawyer in America has described it as 'Christmas in September' for the industry and Canadian widower Eliot Shore, who joined the site after his wife of 30 years died of cancer, is leading a $578million lawsuit against the company and demanding $4.8million in damages after his details were published on the internet.

The hack is the second high profile attack on a no-strings attached solicitation site this year. In March, Adult FriendFinder suffered a massive data breach, with hackers publishing details of 4 million subscribers on the web.