A shooting range in Montgomery, Alabama is coming under fire for posting photographs of children and infants with firearms on its Facebook page, WHNT reports.

According to its website, the range “offers all the amenities you would expect from a large franchise, but with a friendly neighborhood feel to it” — and that includes bringing your children along for the shooting.

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Lilly Ann Gibbs told WHNT that “[p]rimarily here at Montgomery Indoor Shooting Complex, we promote firearm safety, so in order to stimulate a little dialogue, we put a controversial picture in effort to get people’s feedback and get some awareness about that topic.”

To this end, the complex regularly posts photographs of children with guns, cartoon characters, and giant teddy bears on Facebook:

Gibbs insisted, however, that children are only allowed at the range to promote gun safety.

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“In the Journal of Pediatrics,” she said, “they estimate that 10,000 children are harmed by firearms a year. And so we at Montgomery Indoor Shooting Complex are participating with the national shooting sports foundation in a child safe program.”

This is why the range particpates in “Project ChildSafe”:

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Despite its apparent support for arming infants and children, however, the range is adamant that “[e]xpecting mothers are not permitted on the range at any time.”