Great. Just great.

Nine years. That’s how long I've spent meticulously crafting an online persona that’s funny, trendy, tech-savvy, slightly self-deprecating, and nerdy in a conventionally acceptable way.

Now it’s all falling apart. Trump hasn’t even been President for two months, and look at what’s happened. The Muslim ban, the abortion gag rule, the war on the press, the war on science, virtually every word out of Sean Spicer’s mouth—all these things demand, at minimum, an outraged tweet apiece!

How am I supposed to Instagram my brunch with all that going on?

Social media is about rhythm. You can’t post something new every five minutes; your followers get fatigued. Let’s say I share a photo a friend took at an anti-Trump protest. Let’s say I even add an inspiring comment, like “Keep fighting!” or “Amazing turnout!!” or just “#resist.”

Well, I can’t very well turn around and post my humorous take on watching “Westworld” while high. No, I've got to sit around and wait. And here's the worst part: Trump is guaranteed to do another horrible thing during that time, which will require another sad-yet-hopeful online response, and the cycle goes on and on.

“Westworld” is probably too stale at this point, anyway. Fuck.

Oh! As if things weren’t bad enough, can you imagine what it’s going to be like when they actually repeal the Affordable Care Act? Between long, philosophical Facebook rants about the importance of women’s health care, tweets about patients with preëxisting conditions, and inspiring Instagram shots of swelling protests, I will have zero room to share this funny Tom Hanks GIF I made.

Do you know how long I’ve had that post saved in drafts? Two weeks.

Trump’s America is a dark, dark place.

It’s not that my personal brand was oblivious to social-justice issues before. When Obama was still in office, every twenty-first post of mine was either an appeal to address climate change, an anecdote about why catcalling is wrong, or the words “Black Lives Matter.”

See? I’ve been making a difference for a while now.

But things have gotten out of hand. It's like I'm expected to drop everything and only post about America's slide into totalitarianism. Well, guess what. That really bums people out. Sometimes my followers just want to see a beloved “Simpsons” meme without me having to tie it to Russian electoral meddling.

Freedom is all I ask for.

Still don't think this problem is serious? Here's a random sampling of my recent posts: I shared a picture of a protest; a picture of a different protest; a video of a G.O.P. town hall; a long article about historical patterns that give rise to fascism; a Bernie Sanders tweet; and a New York Times Op-Ed about the myth of voter fraud.

I even changed my avatar to a picture of a safety pin for a few days!

I don't know who I am anymore.

Something has to be done. If this is how my brand looks now, can you imagine what it will be like after four years? Or—God forbid—after eight? Will the world even recognize it?

The one thing that gives me hope is that I'm not going through this alone. Mine isn’t the only brand being coerced into caring about white supremacy’s national resurgence—no, this is happening to lots of people. Which is why we have to fight back. Whenever President Trump tries to curtail the rights of the marginalized, all our personal brands are put in danger. It’s only by locking arms and defending the values of inclusivity, respect, and tolerance that we can get back to posting gym selfies and embarrassing #TBT pics.

Because that's what America is truly about.