Major telecommunication company Swisscom has discovered a new technique to use non-fungible tokens (NFTs). The company is soon to launch a product, called NOOW. It derived from Zug-based startup, Dloop.

The Greater Zurich Area News notes that digital art is showed on restaurants, offices, and hotels for a unique ambiance. Though, these works often have a scarcity of copy protection systems and distribution platforms which leads to illegal activities. The startup Dloop motive is to transform this situation with its product. This product will show digital art that you own and give information about the distributed copies to you and the artist.

The Noow app will be provided on Swisscom Tv. It is a set-top box administration in Switzerland and incorporates 100 words by thirty craftsmen. Stefanie Marlene Wenger will minister the main clump. The customers will be provided with an authenticity certification and can view the art on their screen. The buyers will know about the existing copies and about its oddity. It’s clearly a work in advancement in the existing situation. However, it’s a fun method to share the possibility of crypto collectibles with a non-crypto gathering of people.

The founder and managing partner of NOOW, Tom Rieder say that Swisscom Tv is one of the first to display digital arts on screen. The company is happy to have Swisscom support in this project. The app is making art into a collector’s object and acquiring merit for it.