On Monday, in a deal reportedly worth "more than $30 million," The New York Times purchased product reviews site The Wirecutter and its sister site The Sweethome.

Wirecutter was founded in 2012 as a modern-day answer to Consumer Reports with a focus on consumer electronics. Ars has syndicated numerous Wirecutter reviews, and a number of Ars alumni have gone on to write for the site, notably Casey Johnston and Jacqui Cheng, who now serves as its editor-in-chief.

Wirecutter’s business model primarily relies on making money through affiliates, getting a cut of any sales generation that comes as a result of their review.

“We’re very excited about this acquisition on two fronts,” Mark Thompson, president and CEO of The New York Times Company, said in a statement. “It’s an impressively run business with a very attractive revenue model and its success is built on the foundation of great, rigorously reported service journalism.”

According to the Times, Wirecutter founder Brian Lam “will stay on in an advisory role,” while Cheng is expected to stay in her position. In a short statement, Lam wrote, "The real reason we’re joining up is so that we can do what we do better than we ever have before, with support from the world’s greatest home to journalism."