SAMPLE THE LATEST FASHION FROM JAPAN AS THE 2012 J-POP SUMMIT FESTIVAL WELCOMES LIZ LISA, h. NAOTO AND BABY, THE STARS SHINE BRIGHT FOR SPECIAL EVENTSJ-Pop Lovers And Fashionistas Invited To Participate In Fun And Colorful Fashion Shows And Contests During The Annual San Francisco Japanese Pop Culture Celebration– NEW PEOPLE, a dynamic entertainment destination bringing the latest examples of Japanese popular culture to North American shores, has announced an array of colorful fashion events scheduled to take place during the 2012 J-POP Summit Festival, which takes place across the city's Japantown district on Saturday and Sunday, August 25th and 26th. Catch the latest inspired designs from cutting edge Japanese brands such as Liz Lisa, h. NAOTO and Baby, The Stars Shine Bright as they stage several fun and free fashion shows and contests throughout the weekend. For event schedule, please visit www.j-pop.com The J-POP Summit Festival is honored to welcome Japanese fashion brand, Liz Lisa, for a first-ever appearance in the United States. Founded in the popular Tokyo shopping district of Shibuya, the Liz Lisa brand is built upon a fashion fusion of retro-meets-trendy, infused with a touch of feminine luxury and sensuality to accentuate the wearer's charm and allure. During the 2012 J-POP Summit, Liz Lisa will host a pop-up boutique inside the NEW PEOPLE retail store offering an array of fashions and unique accessories for sale. Shoppers that spend at least $50 at the boutique will also enjoy free Liz Lisa eyelash makeup on-site by the brand's official girls team that flying all the way from Tokyo to join in the festival.Liz Lisa will also host a rose flower-inspired “Shibuya Girls Fashion Contest,” scheduled to take place on Saturday, August 25th at 1:00pm on the Main Pagoda Stage at Peace Plaza. Attendees that feel they that are the best example of a Shibya Fashionista are invited to participate in the contest and show their style at the J-POP Summit Festival! For entry information, check www.j-pop.com/2012/liz-lisa-fashion-contest . Prizes will include gorgeous Liz Lisa items. More information on Liz Lisa is available at: www.lizlisa.com/en Harajuku fashion will also bloom at the festival. Edgy Harajuku fashion brand, h. NAOTO has issued a call to potential female models to participate in their special live J-POP Summit fashion show showcasing the latest Autumn and Winter collections from the new FRILL and GRAMM clothing lines. The show will take place on Saturday, August 25th at 3:00pm on the Main Pagoda Stage in Japantown's Peace Plaza. FRILL is the brand's new Lolita-inspired line, while GRAMM is h. NAOTO's romantic and more organic, “mori” (meaning forest) girl-inspired brand. More information on h. NAOTO is available at: www.hnaoto.us World renowned Lolita fashion brand Baby, The Stars Shine Bright has been a favorite with festival attendees since the very first J-POP Summit in 2009. The popular brand, which hails from the trendy Harajuku district of Tokyo, opened its first boutique in the U.S. in 2009 at NEW PEOPLE. For the 2012 J-POP Summit, Baby, The Stars Shine Bright invites fans to attend and participate in an Alice In Wonderland-themed fashion contest and show scheduled for Sunday, August 26th at 2:30pm on the Main Pagoda Stage at Peace Plaza. For entry information, please visit: www.j-pop.com/2012/baby-fashion-contest/ The J-POP SUMMIT FESTIVAL is an annual Japanese Pop Culture celebration that features live bands and artists from Japan, pop culture panel discussions, film premieres, fashion and DJ dance events, and celebrity appearances. The Festival is hosted by NEW PEOPLE in cooperation with the Japantown Merchants Association. In 2011, the two-day event attracted 55,000 attendees. More information about the J-Pop Summit Festival is available at J-Pop.com.Based in San Francisco, California, NEW PEOPLE, Inc. ( www.newpeopleworld.com ) offers the latest films, art, fashion and retail brands from Japan through its unique entertainment destination as well as through licensing and distribution of selective Japanese films. NEW PEOPLE Entertainment ( www.newpeopleent.com ), a film division of NEW PEOPLE, Inc. strives to offer the most entertaining motion pictures straight from the "Kingdom of Pop" for audiences of all ages, especially the manga and anime generation, in North America. Some titles include DEATH NOTE, GANTZ, KAMIKAZE GIRLS, and THE TASTE OF TEA.