Canada Goose’s decision to stop buying new fur to use in its products has been welcomed by animal rights campaigners.

The clothing brand, which has produced extreme outerwear for more than 60 years, has announced it will no longer buy fur from animal trappers from 2022 onwards.

Known for its coyote-fur trimmed hoods, which have been denounced by wildlife activists over the years, Canada Goose won’t be saying goodbye to fur completely though.

Instead, it has vowed to use reclaimed fur in its products, some of which will be procured via a buy-back scheme where customers can sell the company the fur collars from their coats.

“By reusing fur that is reclaimed, we’re just taking a resource that’s already sustainable and making it even more sustainable,” Dani Reiss, the Canada Goose chief executive, told the New York Times.

The move was announced as part of the high-end brand’s latest sustainability report, which also revealed other measures, including becoming carbon neutral by 2025 and eliminating plastics from its factories.

Animal welfare organisations have applauded the decision, while encouraging the company to move away from using any real fur in its apparel.

“We welcome Canada Goose’s announcement because it means that untold thousands of coyotes will be spared from being maimed and killed...though the decision to shift to reclaimed fur feels like a rather painful ‘long-goodbye’ in this company’s tired love affair with the fur trade,” said Claire Bass, executive director of Humane Society International.

“A cleaner and clearer commitment to sustainability will hopefully see Canada Goose in the near future investing in the development of bio-fake-furs, and closed-loop recycling of synthetic fur materials.”

However, that looks unlikely given the brand’s long history of using fur, despite recent controversy.

Canada Goose argues that coyote fur is a superior material for extreme-weather outerwear, as it disrupts airflow and doesn’t freeze or hold water.

The reality of fur farming: in pictures Show all 20 1 /20 The reality of fur farming: in pictures The reality of fur farming: in pictures A fox at a fur farm in Pushkino, Russia AFP/Getty The reality of fur farming: in pictures Black and silver mink kits in a small cage at a fur farm in British Columbia, Canada, 2014 Jo-Anne McArthur / #MakeFurHistory The reality of fur farming: in pictures A black mink chewing at the bars of their cage at a fur farm in British Columbia, Canada, 2014 Jo-Anne McArthur / #MakeFurHistory The reality of fur farming: in pictures Mink kits lying atop a dead mink in a nesting box at a fur farm in Sweden, 2010 Jo-Anne McArthur / Djurrattsalliansen The reality of fur farming: in pictures Mink crammed into a filthy cage at a fur farm in Quebec, Canada, 2014 Jo-Anne McArthur / #MakeFurHistory The reality of fur farming: in pictures Injured mink kits at a fur farm in Sweden, 2010 Jo-Anne McArthur / Djurrattsalliansen The reality of fur farming: in pictures "No leg". Mink farm in British Columbia, Canada, 2014 Jo-Anne McArthur / #MakeFurHistory The reality of fur farming: in pictures A mink in small cage at a fur farm in British Columbia, Canada, 2014 Jo-Anne McArthur / #MakeFurHistory The reality of fur farming: in pictures Orylag rabbits at a fur farm in Vandre, France AFP/Getty The reality of fur farming: in pictures Mink living in cages over piles of feces at a fur farm in Sweden, 2010 Jo-Anne McArthur / Djurrattsalliansen The reality of fur farming: in pictures An employee carries a blue fox at a fur farm near Babino, a village in Belarus AFP/Getty The reality of fur farming: in pictures Fox cubs at a fur farm in Zhangjiakou, in China's Hebei province AFP/Getty The reality of fur farming: in pictures An employee carries a blue fox at a fur farm near Lesino, a village in Belarus AFP/Getty The reality of fur farming: in pictures Several mink, silver and albino, crammed into a filthy cage at a fur farm in Quebec, Canada, 2014 Jo-Anne McArthur / #MakeFurHistory The reality of fur farming: in pictures Rows of filthy mink cages at a fur farm in Quebec, 2010. On a tip that the animals were being treated poorly, the Ministry of Natural Resources and the SPCA were granted a warrant to perform an inspection and seize animals from a fur farm in Quebec. They rescued and re-homed several animals, but had to euthanize many that were too sick, old, injured, dehydrated and starving. This seizure led to the first ever criminal charges against a fur farmer in Canada Jo-Anne McArthur / #MakeFurHistory The reality of fur farming: in pictures Pile of dead mink on old, broken cages behind a fur farm in Sweden, 2010 Jo-Anne McArthur / Djurrattsalliansen The reality of fur farming: in pictures A mink feeds off a dead fellow in a filthy cage at a fur farm in Quebec, Canada, 2014. Mink are solitary animals who fight, cannibalise and kill when in cramped confinement like this Jo-Anne McArthur / #MakeFurHistory The reality of fur farming: in pictures Aerial view of a large fur farms in Nova Scotia, Canada Nova Scotia, Canada, 2014 Jo-Anne McArthur / #MakeFurHistory The reality of fur farming: in pictures Mink kits crammed in to a small cage at a fur farm in Sweden, 2010. The paper notes that there were ten in this cage and now two have died; eight remain Jo-Anne McArthur / Djurrattsalliansen The reality of fur farming: in pictures Aerial view of a large fur farms in Nova Scotia, Canada Aerial view of a large fur farms in Nova Scotia, Canada, 2014 Jo-Anne McArthur / #MakeFurHistory

Activists from organisations including PETA and People for the Ethical Treatment of Animals have been vocally denouncing Canada Goose’s use of fur for years, with high-profile protests often focused around the brand’s high-street shops.

Other companies, from high-fashion labels to high-street chains, have slowing been phasing out fur, with Chanel, Versace, H&M and Zara among those opting for synthetic alternatives.

However, some brands, such as luxury outerwear label Moncler, continue to use fur bought from animal trappers. Like Canada Goose, the company plumps for coyote fur, which is used as a detachable trim on some of its jackets.