As a platform, TVs have an enormous amount of potential in being involved with the ways in which we carry out certain tasks. Currently our smart TVs focus on applications for Video, Music, Games or Utilities - but why not more? If done right, there’s a vast space available for the retail sector, making purchases for both digital and physical goods whilst you’re watching TV would be great! Rather than having to take my phone out of my pocket (or get it from the table), only to move my attention away from what I’m currently watching when I come to using my mobile device, being able to make a purchase from the TV i’m watching would help to remove friction from this process.

For example, say if I want to order some food to go alongside the TV show I’m about to binge for 8 hours? Ordering food is usually a quick and simple task, but being able to do this from our TV simplifies the process of doing so.

No fast-food delivery companies have decided to make the move onto TV yet, so to have a rough idea of what this would look like I decided to open up Sketch and use it for my sketchpad of thought. For a few hours I played around with some ideas and constructed a quick concept in order to see its potential.

Art-boards in Sketch containing the concept for this idea

Throughout this concept we’ll not only be looking at the screens themselves, but we’ll take a quick look at both design and development implications that may arise, alongside some best practices that we should follow when designing applications for the TV.