NORTH LITTLE ROCK, Ark. – A new name is coming for Verizon Arena next year.

In a news release issued on Tuesday, Verizon Arena announced that it is currently seeking a new naming rights partner. The term will begin in October 2019.

“This will be the first naming rights partnership change since the building opened as Alltel Arena in 1999, spanning 20 years. In the summer of 2009, after almost 10 years and five million visitors, Alltel Arena officially became Verizon Arena, with the merger of Alltel and Verizon Wireless,” the release stated. “Verizon Arena is currently evaluating future corporate partners and looks forward to announcing a new partnership soon.”

In 1999, Alltel paid $7 million for the 20-year naming rights. The company was later bought by Verizon.