Unique home listing includes person in a panda suit in every picture

This Houston real estate agent was creative in her approach to selling. The home at 22427 High Point Pines is listed at $199,000. This Houston real estate agent was creative in her approach to selling. The home at 22427 High Point Pines is listed at $199,000. Photo: Vernon Stamm/Stamm Photography Photo: Vernon Stamm/Stamm Photography Image 1 of / 39 Caption Close Unique home listing includes person in a panda suit in every picture 1 / 39 Back to Gallery

Following three weeks of few showings and little activity, a real estate agent in the Houston area opted for a unique approach to selling a Spring home.

Jessica Arnett, who co-owns Villa Real Estate with her husband, Ryan, says her clients were concerned that their home would become a stale listing, so they suggested a quirky sales tactic.

She (yes, she herself) would pose in a panda costume throughout the house for the listing photos, in the hopes of drawing attention to the home at 22427 High Point Pines. (Story continues below.)

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"I take real estate seriously, but we had this home listed for three weeks and had only two showings," she explains. "My seller said, 'I heard a guy in Canada did this and I guess it worked.'"

It's also been working for Arnett, despite her initial reservations and some negative feedback she's received.

She says that within a day of the listing-with-panda going up, she's already scheduled several showings. She's also received "tons of calls about it" from fellow Realtors applauding her sales pitch.

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"Realtors asked me where I got the panda costume," she says. "I said, 'Don't steal my idea!'"

As for future listings from the Arnetts' Spring/Woodlands-based agency, the majority will remain traditional listings.

"If we overuse it, it might not work," she explains, adding that she may pull back out the panda costume once or twice a year.