A lot of leaks tend to come from another country, as they may not be under the same embargo penalties or post things a few hours ahead of an announcement. For example, if an announcement was to take place at 1PM today.. another country may confuse the 1PM Eastern with 1PM their time, and post the promotional material "early".



It's also likely that an employee received the promotional material in their store, unpackaged it, and took photos early.

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