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UPDATED: This post was updated in January 2020. Many thanks to ecommerce intelligence firm Marketplace Pulse for their help with the data.

Here’s the latest edition of the world’s top 1,000 Amazon marketplace sellers, updated from our last edition published in late 2018. There’s a breakdown for each of the fifteen Amazon marketplaces, and additional data on cross-border trade across Europe and North America.

We also publish a list of the world’s top eBay sellers.

The global 1,000 list is just below, followed by the top marketplaces overall.

Then there’s a breakdown of the top 500 sellers on Amazon’s unified marketplaces in Europe and North America. Finally, there are lists of the top 500 merchants for each of Amazon’s fifteen established marketplaces.

For the first time we have included data for Amazon Turkey, UAE and Singapore. Amazon China is not included this time as it is no longer an active marketplace.

Who are the top 1,000 Amazon sellers?

The sellers here are ranked by feedback. We’ve used feedback received in the past 12 months, so sellers of highly seasonal products shouldn’t be at an advantage.

Feedback isn’t a direct measure of success, of course, but it is an indicator of sales volume. Amazon says that most sellers receive feedback on 10% – 20% of their sales, so the number of units sold is likely to be 5x to 10x more than the feedback shown below. This does vary very widely, however, with feedback percentages between 2.5% and 18% claimed by sellers in the comments below.

So here it is: the full list. Use the “View More” link at the bottom to load one hundred more sellers each time you click.

Note: The country flags above indicate the marketplace where each seller makes most (or all) of their sales. The feedback shown is the total of feedback for all the marketplaces they sell on under the same seller account, so can include multiple marketplaces for unified European and North American accounts.



Which Amazon marketplaces have the most top sellers?

The table below shows the Amazon marketplaces with the most sellers in the top 1,000.

The top three marketplaces are the same as in 2018. The United States still dominates with 512 of the top 1,000 sellers (up from 484 in 2018). The UK is next with 221 (down from 260 in 2018), and again in third place is Germany with 110 sellers (up from 101 in 2018).

The US gained the most sellers in the top 1,000, adding 28 to the list, a 6% increase, followed by Germany with 9 new sellers on the list (up 9%). The UK was the biggest loser, down 39 sellers (a loss of 15%).

Amazon Mexico now makes a showing in the top 1,000, with 3 sellers in the list whose primary marketplace is Mexico. The newest Amazon sites of Brazil, UAE, Turkey and Singapore are yet to make a showing.

Amazon Australia retains one seller in the top 1,000, Book Depository UK, although this is clearly an importer into Australia rather than a home-grown business. Mexico has three sellers in the top 1,000: Jasinber, PUBAMALL MX and Redlemon.

# Marketplace Sellers Feedback 1 US 512 6,519,674 2 UK 221 2,524,015 3 Germany 110 1,679,353 4 France 45 859,147 5 Japan 42 693,368 6 Italy 30 483,151 7 Canada 19 399,701 8 India 10 475,960 9 Spain 7 339,516 10 Mexico 3 62,646 11 Australia 1 9,901 12 Turkey 0 13 Brazil 0 14 United Arab Emirates 0 15 Singapore 0

Note: The feedback shown is the total feedback received for sales on that marketplace by the top 1,000 sellers.

Who are the top Amazon sellers in Europe?

Sellers can trade on Amazon marketplaces in the UK, France, Germany, Spain and Italy using a single unified account. Feedback is tied to a single seller ID for sellers using unified accounts, so it’s possible to report on the proportion of feedback they have gained from each European marketplace. You can see that breakdown in the table below.

Cross-border trade remains strong, with only 25% of the 500 biggest sellers in Europe getting all their feedback from only one marketplace.

There has been a definite trend towards more European cross-border trade, as many businesses have sales quite evenly distributed across the European marketplaces. This is a big achievement when you consider the different language and marketing efforts required in these countries.

% of top 500 European sellers No cross-border sales 25% Less than 10% cross-border sales 10% 10% to 50% cross-border sales 27% More than 50% cross-border sales 38%

Selling on Amazon Europe and unified accounts

Despite this trend towards more cross border trade, at first glance, seven of the top ten European sellers appear to have sales just in one marketplace. In some cases, this is because they are using a different account on each marketplace instead of one unified European account.

This year’s top seller in Europe and worldwide, MEDIMOPS, only uses that account in Germany. They sell using other accounts, under the name Momox, in France and the UK. We interviewed Medimops/Momox founder Christian Wegner in 2015.

World of Books has different accounts for each of the five European marketplaces (although not all in the top 500). Dodax has separate accounts for the UK, Germany, France and Italy, which are all in the top 500.

Note: The country flags above indicate the marketplace where each seller makes most (or all) of their sales.

Who are the top Amazon sellers across North America?

Amazon has also unified its North American marketplaces, so sellers can sell across the United States, Canada and Mexico from one account. This is only the second time we have included a North American breakdown as previously there was little international trade using these unified accounts.

68% of the top 500 North American sellers still sell just on one marketplace, but this does mean that 32% now trade across multiple marketplaces, up from 25% last year.

% of top 500 North American sellers No cross-border sales 68% Less than 10% cross-border sales 21% 10% to 50% cross-border sales 12% More than 50% cross-border sales 0%

It will be interesting to see if this cross-border selling follows the European trend and increases in future years, particularly as the market in Mexico matures. It is worth remembering, however, the large size differences between these economies, compared to their European counterparts.

As with the European sellers, is not always easy to identify cross-border merchants if they are not using one unified account. At first glance, six of the top ten North American sellers appear to sell on one single market. But at least two of these are not using unified accounts: Anker and etailz, who sell on both Amazon US and Canada.

Top Amazon.com Sellers

Here are the top 500 sellers on the Amazon.com marketplace. The feedback shown is only that received from sales on the US marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using a unified account.

Top Amazon UK Sellers

Here are the top 500 sellers on the Amazon.co.uk marketplace. The feedback shown is only that received from sales on the UK marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

Top Amazon Germany Sellers

Here are the top 500 sellers on the Amazon.de marketplace. The feedback shown is only that received from sales on the German marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

Top Amazon France Sellers

Here are the top 500 sellers on the Amazon.fr marketplace. The feedback shown is only that received from sales on the French marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

Top Amazon Italy Sellers

Here are the top 500 sellers on the Amazon.it marketplace. The feedback shown is only that received from sales on the Italian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

Top Amazon Spain Sellers

Here are the top 500 sellers on the Amazon.es marketplace. The feedback shown is only that received from sales on the Spanish marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

Top Amazon Canada Sellers

Here are the top 500 sellers on the Amazon.ca marketplace. The feedback shown is only that received from sales on the Canadian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.

Top Amazon Mexico Sellers

Here are the top 100 sellers on the Amazon.com.mx marketplace. The feedback shown is only that received from sales on the Mexican marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.

Top Amazon Brazil Sellers

Here are the top 100 sellers on the Amazon.com.br marketplace.

Top Amazon Australia Sellers

Here are the top 500 sellers on the Amazon.com.au marketplace.

Top Amazon Japan Sellers

Here are the top 500 sellers on the Amazon.co.jp marketplace.

Top Amazon India Sellers

Here are the top 500 sellers on the Amazon.in marketplace.

Top Amazon Turkey Sellers

Here are the top 500 sellers on the Amazon.com.tr marketplace.

# Store name Feedback Total 12 mo 3 mo 1 mo Pos % 1 Akilliphone 148 86 38 11 73 2 FLO & INSTREET 91 84 3 1 3 Joker Baby Toys 100 79 43 15 53 4 cekuonline 109 65 15 7 71 5 DNP Elektronik 71 60 18 12 100 6 ProAktif 54 54 17 3 100 7 CUPCASE 71 54 17 2 100 8 Hocotech 77 51 10 3 33 9 kitapbulut 109 51 13 6 67 10 OPARAYA 49 49 View More

Top Amazon UAE Sellers

Here are the top 500 sellers on the Amazon.ae marketplace.

# Store name Feedback Total 12 mo 3 mo 1 mo Pos % 1 UGREEN GROUP LIMIT… 521 521 257 93 100 2 Kingdisk-Store 501 501 239 72 99 3 SKY-TOUCH 422 422 107 26 81 4 GlobalDelivered 416 416 229 43 84 5 Jane-Shop_uae 325 325 124 44 89 6 Seven-11 325 325 120 46 91 7 CarrefourUAE 296 296 168 60 78 8 Black Crystal LLC. 290 290 135 2 50 9 E-winner 276 276 91 40 90 10 HoustonSoftwareHouse 268 268 132 37 100 View More

Top Amazon Singapore Sellers

Here are the top 500 sellers on the Amazon.sg marketplace.

About the Data

The top seller lists were provided by ecommerce intelligence firm Marketplace Pulse in January 2020, with further data gathering and research on cross-border selling undertaken by Web Retailer.

The list is ordered by total feedback in the last twelve months. Feedback is an indicator of sales volume, but not revenue. Not all buyers leave feedback, so the number of units sold will be higher than the volume of feedback received.

If you have any questions just let us know in the comments below!

Affiliate links in this article: Amazon seller links.

Photo: Used by kind permission of S. Pines. All rights reserved.

Posted on January 22, 2020