Putin Loses Legendary Approval-Rating Crown to His New Neighbor

(Bloomberg) -- Vladimir Putin takes great pride in his sky-high approval rating. But with Muscovites rising up and a new government instilling hope in Ukraine, he’s being outshone by the president next door, Volodymyr Zelenskiy.

It’s still early days for the administration in Kyiv. While pushing a raft of popular reforms, Zelenskiy, 41, remains in his honeymoon period, while cries he’s too close to a local billionaire grow louder.

The 66-year-old Putin, meanwhile, is approaching two decades as Russia’s leader. Economic expansion has fizzled out, and along with it the spending largess that kept the masses happy.

The last time his popularity sagged meaningfully, Putin famously got a boost after annexing Crimea from Ukraine and fomenting a war between the two former allies.

Zelenskiy has a long way to go to match the 89% rating Putin reached back then.

To contact the reporter on this story: Andrew Langley in London at alangley1@bloomberg.net

To contact the editors responsible for this story: Andrea Dudik at adudik@bloomberg.net, Gregory L. White

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