The longer answer:

It’s a choice

If event organizers haven chosen to use a ticketing system that allows a vibrant secondary ticketing market to exist, we find that they are facilitating the emergence of non-transparent business models. By choosing such outdated ticketing technologies they create a black-box around their tickets, robbing fans and artists of the data about who profits from the tickets they buy.

We can only assume what the reasons for choosing scalp-able static QR code ticketing systems are.. In the most optimistic case it’s due to the fact that these organizers are not very innovative. Or they are choosing this ticketing method because it brings in profit streams that they don’t want the public to know about. This can only exist because there is a total black box that feeds on desperate fans just wanting to see their favorite artist. Changing ticketing solution would be killing their bottom line (i.e. they are earning money by setting tickets aside to sell at higher prices via third parties). Whatever the motivations may be, we believe that the public deserves to know who is earning from the premium they are paying.

You can take an in-depth look at the screwed up state of the live-event ticket market in this excellent episode of the Freakonomics Radio podcast on Youtube below. GUTS Tickets is mentioned as a possible solution at 43:15.

(Here’s the podcast link if you prefer listening there.)

While the example of a concert is the most relatable for the general public, this problem and its symptoms exist in many other markets. Let’s take sports for example. While the buying of large quantities of tickets for sports games with the intent to sell them for profit is mostly illegal or at the very least not allowed, there is a huge, public market for these tickets. Insane mark-ups and fake tickets have become a regular occurrence.

Here’s a good example of this, showing how resale platforms go to work making money off of the backs of soccer fans:

These scalpers, ticketing companies and their subsidiaries won’t part from their fraudulent ways anytime soon. It’s simply too lucrative and they’ve become addicted to having their cake, eating it too, and then going on to sell their cake-filled excrement for further profit. We’ll have to take matters into our own hands.