15 Video Marketing Statistics For 2016 (With Infographic)

By 2019 it is predicted that as much as 80% of consumer internet traffic will be devoted to watching video. The rapid growth of video consumption has been one of the defining trends of the internet over the past several years. As the statistics below show, that trend is set to continue in 2016 and beyond. In response both B2C and B2B businesses are putting video at the forefront of their online marketing strategies. To gain a more detailed picture of the state of online video in 2016, here are the latest statistics which are defining the industry.

By 2019 it is predicated it would take someone 5 million years to watch the amount of video that will cross global IP networks in a single month (Source: Cisco Visual Networking Index: Forecast and Methodology, 2014

Consumer usage of View on Demand (VoD) is expected to double by 2019. (Source: Cisco Visual Networking Index: Forecast and Methodology, 2014

Internet video to TV is predicted to increase 4x from 2014 to 2019 (Source: Cisco Visual Networking Index: Forecast and Methodology, 2014

Half of advertisers are moving budget from TV to digital video (Source: AoL Platforms 2015 US State of the Video Industry Report

Online video viewing on mobile devices is expected to take over desktop viewing by Q4 2015 (Source: Adobe Digital Index (ADI) Inaugural Video Benchmark Report

A quarter of higher education institutions use video as part of their admissions process (Source: The State of Video in Education 2015 – A Kaltura Report

57% of B2B marketers rate video as being very effective as a marketing tool, the second most popular content format (Source: Content Marketing Benchmark Report

16% of websites feature video on their home page (Source: Crayon State of Video Report

79% of websites use third party video hosting (Source: Crayon State of Video Report

The top five industries for using video are software, marketing, healthcare, non-profit and education (Source: Crayon State of Video Report

73% of B2B marketers say that video positively affects their marketing results (Source: ReelSEO B2B Video Content Marketing Survey

96% of B2B organizations are using video as part of their online marketing (Source: ReelSEO B2B Video Content Marketing Survey