

Creative storytelling: Creating strong brand imagery

Start-ups. The first thing that comes to my mind when I think about them is our own lives. We begin…



Digital Communication Trends for Start-ups in 2015

India is undoubtedly the largest creator of ideas. India is also one of the largest carriers of these ideas—through start-ups.…



The road to catastrophe: PR disasters for start-ups

It is certainly not easy being a start-up, and more so in India, where there is a huge start-up clutter.…



Building a start-up’s identity

A start-up is a brainchild of a visionary who has a creative idea that the entrepreneur firmly believes in. Unless…



Step Up powers India’s first TEDxGatewayWomen event

Recently, Step Up, a division of Genesis BCW, a leading public relations and public affairs consultancy, became the official communications…



Two Important Learnings For Startups

In the last decade, we have seen a rapid rise in startups in India. They have been grabbing a lot…



Before you START

Before you START: Know your Industry The journey of a startup is just like a Bollywood film—you go through every…



Make Public Relations the Secret Startup Weapon

Every day businesses are made or marred by perceptions. Managing perception is by far one of the most business-critical functions…



When Should A Startup Begin Its Public Relations Journey

Constant flow of information, multiple formats of media, thousands of startups mushrooming in a short span of time—in this dizzy…



How communication adds value to startups in their entrepreneurial journey

“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates…



Overcoming adversity with a focused communication approach

We are in the midst of the most difficult time in our lives. Not only is human life affected by…



Public Relations for a Start-Up – The Time is Right Now

The Covid-19 pandemic has upended the world. The start-up universe is particularly hit, because of smaller cash reserves owing to…



A handy toolkit for startups: How to plan communication strategy to tide over coronavirus lockdown

All startups are born on the back of a powerful idea and the passion to see the idea become a…