>> AND SO, IN CONCLUSION, THE

SUCCESSFUL FREEMIUM GAME IS

BASED ON FIVE PRINCIPLES --

ENTICE THE PLAYER WITH A SIMPLE

GAME LOOP, USE LOTS OF FLASHING

"CHA-CHINGS" AND COMPLIMENTS TO

MAKE THE PLAYER FEEL GOOD ABOUT

THEMSELVES, TRAIN THE PLAYERS TO

SPEND YOUR FAKE CURRENCY, OFFER

THE PLAYERS WAY TO SPEND REAL

CURRENCY FOR YOUR FAKE CURRENCY

--

>> SO THEY'LL FORGET THEIR

SPENDING MONEY.

>> ...AND MAKE THE GAME ABOUT

WAITING, BUT LET THE PLAYER PAY

NOT TO WAIT.

IT'S A SURE-FIRE WAY TO MAKE

LOTS OF MONEY.

>> WE UNDERSTAND MICRO-PAYING,

BUT CAN'T THE GAME HIDDEN INSIDE

THE CHARADE JUST AT LEAST BE

FUN?

>> NO, NO!

IT HAS TO BE JUST BARELY FUN.

IF THE GAME WAS TOO FUN, THEN

THERE WOULD BE NO REASON TO

MICRO-PAY IN ORDER TO MAKE IT

MORE FUN.

>> WHAT'S THIS?

>> YOUR CHECKS, OF COURSE, FOR

$10 MILLION AMERICAN, EACH.

>> SO THIS IS -- EVERYONE IS

DOING THIS?

>> EVERYONE IS DOING IT.

>> IT'S JUST THE WAY THINGS ARE

GOING.

>> IT'S THE WAY THINGS ARE

GOING!

>> WELL, I GUESS IF EVERYONE'S

JUST PAYING $.40 AT A TIME, IT

CAN'T BE THAT BAD.