But that's not all the chaebol is doing to encourage more user-generated content. Samsung is also launching its 360-degree, high-res camera in the US and selling it at VidCon for $350 each. If you can't go, you'll unfortunately have to wait for further announcement on wider availability. Finally, the company is rebranding its Milk VR app to Samsung VR and changing the way it works. While the free app has always offered both downloadable and streamable experiences, people can now load and share their own videos through the service.

Marc Mathieu, Samsung America's Chief Marketing Officer, said: