Radio NZ report:

RNZ has crunched the numbers the latest annual reviews to Parliament from two dozen major government departments and agencies, and three district health boards.

The 2017/18 reviews show some have doubled the numbers of communications staff in a single year, some are stable, and overall the trend is up.

Overall, annual reviews show public sector communications staff numbers rising 60 per cent since 2013.

A 60% increase over five years is huge.

Public Relations Institute (PRINZ) chief executive Elaine Koller said these were signs the government was listening more, not spinning things more.

“Spin is a really unfair description of what public relations is,” Koller said.

Actually I thought the PRINZ response was wonderful spin – the more communications staff you have means the more listening you are doing. Just wonderful spin.

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