Senator John McCain began running this 30-second television commercial yesterday in South Carolina. It is titled ''Can Win.''

PRODUCER -- Stevens Reed Curcio & Company

ON THE SCREEN -- With dramatic theme music in the background, a series of clips show Senator McCain campaigning before cheering crowds. The words ''character,'' ''courage,'' ''ready to lead'' and ''vote John McCain for president'' flash on the screen.

TEXT -- Announcer: ''John McCain. The character to do what's right.''

McCain: ''I'm going to give the government back to you, and I promise you that.''

Announcer: ''The courage to fight for it. A Republican like Ronald Reagan who can win.''

McCain: ''I'm going to beat Al Gore like a drum. You will always hear the truth from me, no matter what.''