LG is creating a buzz at CES with its concept demo of the world’s first display that can be rolled up like a newspaper.

LG says they’re aiming for 4K-quality 55-inch screens (the prototype resolution is 1,200 by 810 pixels), BBC reports.

The trick: switching from LED to thinner, more-flexible OLED technology (organic light-emitting diodes), allowing for a 2.57 millimeter-thin display. One limitation: the screen can’t be flattened.

What this design might be useful for in the future is not clear, but experts suggest the technology could soon be used on smartphones and in-car screens that curve around a vehicle’s interior, Daily Mail notes.



LG is also displaying a 55-inch double-sided display that’s as thin as a piece of paper and shows different video images on each side, and two 65-inch “extreme-curve” TVs that bend inwards and outwards.

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