That’s one dream. The moon is another kind, and requires different technology.

The lander revealed on Thursday, a mock-up, is called Blue Moon. It’s sleek, hulking, and insect-like, with spindly legs to cushion the landing. Here’s the plan, or at least part of it: Before touching down on the lunar surface, Blue Moon will dispatch a bunch of tiny satellites, depositing them into an orbit around the moon, where they can collect scientific data. Then it will fire its engines and begin its approach. Less than a mile from the surface, it will rotate itself to land upright. The underbelly is equipped with lasers to guide the spacecraft to its target landing zone. Once it’s on the ground, robotic arms will lower a rover, perhaps as many as four, onto the dusty, slate-colored ground.

Patrick Semansky / AP

Bezos said engineers are ready to begin engine tests as early as this summer. But there are some notable gaps in this plan. The lander must be launched into space on a rocket, and Bezos didn’t say which one. He didn’t say when it might fly either. But he said enough—especially to the people he made sure were listening.

The big reveal was held at a conference center about a five-minute drive from the White House. In March, Vice President Mike Pence announced that NASA would undertake a mission to the moon and return American astronauts to the surface in 2024. It’s an ambitious plan, and currently unfunded; NASA has yet to tell Congress, which determines the funding for the agency, how much this effort will cost. NASA has solicited proposals from U.S. commercial spaceflight companies to help, and many, mostly small start-ups, have jumped at the chance.

That now includes Blue Origin, which leads the pack in spaceflight experience. Bezos spoke effusively about the new policy and Pence’s vision. He invited Mark Sirangelo, a space professional whom NASA hired to guide the new effort—to be, essentially, Trump’s moon czar—to the event. Bezos declared, “It’s time to go back to the moon, this time to stay.” Here I am, Bezos seemed to plead; use me.

Read: The moon is open for business

In the vision he laid out, Bezos went beyond the moon. Earth’s resources, he warned, are finite. Someday they will be depleted, and humankind will be forced to look for other homes. “Space is the only way to go,” he said. But he eschewed popular destinations such as Mars, which his colleague in the space biz, Elon Musk, dreams of tearing up like an old carpet to construct a new, Earth-like environment.

Bezos offered an argument made famous by Goldilocks. Other planets, he said, are too small. They’re too far. They don’t have enough gravity. Instead, human beings should build habitats in orbit around Earth, perpetually rotating to produce artificial gravity, a concept popularized in the 1970s by the American physicist Gerard O’Neill. These manufactured worlds, Bezos said, could each house 1 million people or more. Some habitats would be cities, others national parks. Some might even re-create famous places on Earth. All, according to the animations Bezos shared, would be idyllic, with perfect weather all year round.