

Since the existence of the internet, online and mobile commerce market have developed speedily in the past years. However, despite the growth of the online and mobile commerce markets, overall commerce remain dominated by the $25 trillion offline markets. But unfortunately, despite the growth of offline commerce markets, it's still lags behind in technology due to time and energy it takes to introduce and spread new innovations. Offline commerce also face some difficulties such as; outdated advertising, lack of transparency and effectiveness, lack of customers control over data and lastly, retailers have little understanding of their customers. Moreover, due to the challenges facing offline markets "Carry'' has emerged to solve the problems.

WHAT IS CARRY?



Carry is an organization that strive to connect customers and retailers together with the use of blockchain technology. Customers and retailers are the relevant in this platform and they are licensed to use Carry protocol to interact and communicate in different ways. Carry platform also places value on advertisers, many of whom are expected initially to be Merchants within the system. Carry as a team strive to introduce offline commerce markets by using blockchain technology to bring solution to issue faced in offline commerce markets. Carry as a team also conduct business in the offline market and protecting 10,000 partner retailers with 15 million customers.

The key distinctive features of Carry.

Carry platform contain four (4) distinctive features that makes them unique in their operations.

• Carry smart contracts which help the outflow and the use of tokens on the carry platform.

• Carry wallet API empowers all wallets app to work with carry protocol and let's users manage their cryto, and have control over their privacy settings and transportation data.

• The platform transaction cloud storage is known as virtual storage on the blockchain, where the transaction data is generated and uploaded by customers.

• Carry API is a device at the store to give help to carry protocol and provides the function to pay with cryptocurrency and sends payment information to all user's wallets.

Why is Carry the solution to offline commerce marketing issues?

Offline commerce markets has been associated with several problems such as;

Offline commerce marketing is inefficient and without transparency: offline marketing campaign is usually conducted on channels such as radio, flyers, newspaper, and so on. But despite the high marketing cost, there is no visible way for retailers or merchant to know how many people are exposed to the ad and how effective the ad was.

Customers have no control of data: sometimes, customers information or data are often monetize without the consent of the customers. It has also been reported that customers data are often hacked.

Offline business often have a data silo problem: most times it is always simple to track customers data in the online domain. However, it is not so in the offline market because customers Data is split in different sources.

Due to these problems faced in offline market, carry has provided a solution to the offline commerce markets through out the following:

• Carry provides a platform for merchant to understand their customers and interact with them

• Carry empowers customers to have full control over their payment data and monetize their information.

• Carry offers a new advertising channels that is transparent and effective.

TOKEN DETAILS

The token called CRE, is the elementary token in the Carry Protocol network. These CRE tokens can be used by consumer, merchants and advertisers.

Consumers use the CRE tokens to pay merchants in the Carry Protocol ecosystem and merchants receive the CRE tokens as a form of payment.

In the image below is a brief summary of how the CRE tokens works in the store.



To have a successful project there must be a well organised and experienced team. The team for Carry project is a complete team shown in the images below



EXPANDED TEAM



THE ADVISORS



The Carry Protocol is operated by the co-founders of Spoqa, South Korea’s largest brick-and-mortar rewards platform. Spoqa already has customer-facing tablets installed in 10,000 stores across Korea, for use with their Dodo Point loyalty service and this should inform us that Carry has a great backing. view the image below and see Spoqa's key clients, partners, media coverage and awards.



Find out more about the Carry project through the following links

Website: https://www.carryprotocol.io

Whitepaper: https://www.carryprotocol.io/static/docs/Carry_protocol-white_paper%28ENG%29.pdf?cachebust=56ce7d511bc65d0aee3d8ba2b2d5c876

Twitter: https://twitter.com/carryprotocol

You can also join Carry telegram group via https://t.me/carryprotocol

Authour: Eric Apity (Ericks1)

Authours Email: [email protected]