“Everything Is Love” in many ways completes the Knowles-Carter conceptual trilogy in an expert, tactical showing of family brand management. “Let’s make love in the summertime,” Beyoncé sings on the first track, “Summer,” introducing the album’s overriding message of romantic bliss. “I want to drown in the depths of you.” The second track features her singing a triumphant refrain: “I can’t believe we made it.”

“Everything Is Love” also includes songs called “Boss,” “Friends,” “Heard About Us” and “Lovehappy,” the album’s closing track, in which Jay-Z declares, “We broke up and got back together.” Beyoncé adds, “We came and we conquered/now we’re happy in love.” Tidal also posted a song separate from the album, titled “Salud!,” that features both artists.

Always proponents of maximizing business synergy, the parents of three (including twins born last year) are currently on a joint stadium tour, “On the Run II,” a sequel to their first large-scale concert pairing in 2014; shows in the United States begin in July and last into October. The international tour came on the heels of Beyoncé’s headlining performances at Coachella in April, a grand stage show that was critically lauded and featured a cameo from Jay-Z.

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“Everything Is Love” was also notable for its method of delivery. Like the “Lemonade” album, released through Beyoncé’s company Parkwood and Columbia Records, the new release was at least at first available to stream only on Tidal, the company Jay-Z acquired in 2015. Meanwhile, Jay-Z’s “4:44” was immediately available on Apple, Amazon and Google’s streaming services. (Sprint purchased a one-third stake in Tidal last year.)

As of early 2017, Spotify, the service with the largest user base worldwide, hosts none of Jay-Z’s major albums, though it has most of Beyoncé’s discography pre-“Lemonade.”

Beyoncé addresses the topic on “Nice,” singing, “My success can’t be quantified,” and dismissing the importance of streaming numbers. If she did care, she adds, she would have “put ‘Lemonade’ up on Spotify.” Elsewhere, Jay-Z has explicit words for the Grammys, where “4:44” was snubbed, failing to take home a single award after a field-leading eight nominations.