(See the infographic enlarged.)

About 25 percent of all life forms on Earth are some kind of beetle. In the App Store, messenger apps are becoming just as prodigious, with new species appearing en masse despite the popularity of Facebook Messenger, iMessage, Skype, and WhatsApp. Nearly 20 successful venture-backed messaging apps hit the market in the last 12 months to acclaim. Some of these­—like “text concierge” Magic—have been properly recognized for their ability to challenge legacy communication giants and blockbuster upstarts alike. The industries and messaging apps at the heart of the disruption battleground are visualized here.

Read more from HP Matter’s Idea Economy issue here.

This article was produced on behalf of HP Matter by the Quartz marketing team and not by the Quartz editorial staff.