This work is the story of an opportunity. An opportunity that you only grasp when you sit in our meeting rooms overlooking the SFMOMA with its visitors staring at you.

When visitors to SFMOMA reach the third floor of the museum, they flock to the huge, green Living Wall and sculpture garden. From there, they also get a unique view into Turo, where they have an unobstructed view into our meeting rooms through our large windows. Many of the visitors often wave at us. From the inside of our meeting rooms, we just smile and wave back at them.

What visitors may not realize is that they’re not just looking into an office; they’re looking at a quintessential moment in time — a tech startup in the tech capital of the world — and thus we, essentially, are a living art piece: every single visitor will see a different situation, a different instant. The opportunity for us is to transform this instant into a more meaningful experience for them.