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For something not visible to the human eye, artificial intelligence will be omnipresent at the Consumer Electronics Show this week.

AI, the fast-growing technology behind speech recognition and machine learning, will be tangible in the form of hardware and software offerings from IBM (ticker: IBM), Google parent Alphabet (GOOGL), Samsung Electronics (005930.Korea), and other CES exhibitors.

IBM CEO Ginni Rometty’s keynote presentation on Jan. 8 will spotlight AI, in addition to cloud computing and quantum computing.

Samsung said it would showcase eight new AI projects from its Creative Lab program, including an in-video virtual ad service, a news analysis service, an auto-adjusting monitor, and a hearing assistant.

Harman International, a developer of connected technologies for automotive, consumer, and enterprise markets that Samsung acquired for $8 billion in 2017, demonstrated an “intelligent digital cockpit” at CES a year ago, and we might expect the same this week. (Company executives were mum on their plans.)

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“AI-driven voice technology is the way of the future,” Harman Chief Technology Officer Sanjay Dhawan told Barron’s in an email message. He expects voice-controlled devices to be a $7 billion market by 2024.

Google has scheduled a Jan. 8 morning press conference in Las Vegas that could feature smart-home features from its Nest division. It’s keeping a lid on the news until the announcement.

Those are just the big names at the sprawling show that envelops Las Vegas for the better part of a week. Hundreds of other companies are poised to demo AI in self-driving autos, image and speech recognition, and data analysis in pursuit of a global market that Allied Market Research predicts will reach $169.4 billion in 2025 from $4.06 billion in 2016.

The narrative in 2019 is one of dozens of companies—particularly Amazon.com (AMZN) and Google—driving the growth of AI-powered devices in homes, Dan O’Connell, chief strategy officer and head of AI at Dialpad, a Silicon Valley startup behind UberConference and other business phone systems, told Barron’s in a phone interview.

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“There will be tons of voice assistance, especially for cars and home appliances,” said John Foster, CEO of Aiqudo. The startup, which recently announced a voice-assistant agreement with Motorola, is attending CES.

The economic implications of AI are broad and sweeping: By 2030, up to a third of the American workforce—16 million to 54 million—will need to switch to new occupations, depending on adoption of AI, according to a report published by McKinsey Global Institute in late 2017.

Consumers may love their Amazon Alexa, Google Assistant, and Samsung Bixby, but they still have misgivings about AI.

Nearly 70% of consumers polled by software company Invoca anticipate AI will handle the bulk of brand-based communications in the next five years, but 61% think the experience will be less personal and 51% expect it to be more frustrating.

Write to Jon Swartz at jonathan.swartz@barrons.com