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Tom Hiddleston may already have a distinctive name, but as a potential new James Bond, he could reach household status.

That is if current bets have anything to say about it. After the British actor was spotted with Bond director Sam Mendes and producer Barbara Broccoli in London, his odds were pushed into a 2-1 favourite position, and were then slashed to 1-2, leading bookmakers Coral to suspend all betting on the James Bond role.

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“There’s no smoke without fire, and following the big gamble on Tom Hiddleston in the last 24 hours, we’ve had no choice but to pull the plug on the market,” Coral spokesperson Nicola McGeady told the Guardian. “Earlier in the year there was a gamble on Idris Elba and Damian Lewis, but nothing has come close to the recent gamble on Hiddleston.”

Elba’s odds were at 9-1, and Lewis’ at 14-1 before Coral suspended betting. Other frontrunners included Aiden Turner, who stood at 3-1 odds, while Tom Hardy was at 4-1.