Just noticed an ad for Fire Emblem Awakening on Youtube that only states its available in the eShop. Doesnt mention in stores at all. I know its not really needed to state its in stores but the whole thing just lends more evidence to Nintendo trying to get everyone to buy from the eShop instead of retail, maximizing their profits with no discount given(discount should be there because theres less involved, no package or cartridge) and taking value away from the product because you can not lend it to other people or resell if you need to.