Just one week after Planned Parenthood Federation of America president Cecile Richards offered an apology for the “tone” of a video, released by the Center for Medical Progress last week, which appeared to show Planned Parenthood senior director of medical services Dr. Deborah Nucatola haggling over prices of aborted fetal tissue during a business lunch, another Center for Medical Progress video emerged on Tuesday, this time apparently showing PPFA Medical Directors’ Council president Dr. Mary Gatter attempting to maximize revenues by seeking higher prices for aborted fetal tissue specimens.

In Tuesday’s video, which can be seen in an edited format above, Dr. Gatter refuses to quote the costs of fetal tissue specimens from abortions but instead asks actors posing as buyers at a business lunch to throw out an offer. The Atlanta Journal-Constitution’s Kyle Wingfield uncovered a full-length version of the undercover video, which can be seen below.

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During the negotiations, Dr. Gatter made a statement that seemed to imply that prior fetal tissue specimen transfers did not significantly increase Planned Parenthood’s costs. “It was logistically very easy for us, we didn’t have to do anything. So there was compensation for this,” she said.

“I wouldn’t object to asking Ian, who’s our surgeon who does the cases, to use an IPAS [manual vacuum aspirator] at that gestational age in order to increase the odds that he’s going to get an intact specimen,” said Dr. Gatter, suggesting that she might encourage a surgeon to modify an abortion procedure out of an interest in obtaining revenues from fetal tissue specimens. She also offered to employ a “less crunchy technique” that would cause less damage to viable organ specimens.

“Let me just figure out what others are getting, and if this ($100 per specimen) is in the ballpark, then it’s fine; if it’s still low, then we can bump it up,” Dr. Gatter stated, seemingly seeking a market price. She then joked, “I want a Lamborghini!”

Selling aborted fetal tissue specimens for a profit is a violation of federal law.

A Planned Parenthood statement on the new video read, “At several of our health centers, we help patients who want to donate tissue for scientific research, and we do this just like every other high-quality health care provider does — with full, appropriate consent from patients and under the highest ethical and legal standards. There is no financial benefit for tissue donation for either the patient or for Planned Parenthood. In some instances, actual costs, such as the cost to transport tissue to leading research centers, are reimbursed, which is standard across the medical field.”

“A well funded group established for the purpose of damaging Planned Parenthood’s mission and services has promoted a heavily edited, secretly recorded videotape that falsely portrays Planned Parenthood’s participation in tissue donation programs that support lifesaving scientific research. Similar false accusations have been put forth by opponents of abortion services for decades. These groups have been widely discredited and their claims fall apart on closer examination, just as they do in this case,” Planned Parenthood’s statement continued.

Center for Medical Progress project lead David Daleiden told Fox News that the shorter edited video was just provided as a summary and that viewers can choose for themselves whether it was inappropriately edited after watching the full-length video. “Anybody can go and, if they want to watch an hour to three hours of baby parts negotiations, they can judge for themselves if we just chose the highlights,” he said. Daleiden indicated that the Center for Medical Progress has “at least 12, really solid videos” with similar footage and plans to release more of them.