Football Federation Australia is poised to sign several new sponsors for the next A-League season that will take the organisation's sponsorship income past the $30 million mark and above several rival sports.

Luke Bould, FFA's head of commercial told The Australian Financial Review that the incoming sponsors will be in new categories created to capitalise on the A-League's increasing popularity.

"We'll also have at least two Australian companies that are already sponsors re-sign at levels that are significant multiples to the deals that are on now," he said.

Victory for all: Football Federation Australia are set for a revenue boost from new A-League sponsors. Getty Images

"We're being strategic in how we're approaching potential partners and telling them the particular strengths that football has."

Bould last week told Sponsorship News FFA has posted a 30 per cent increase in commercial revenue and will go ahead of the Australian Rugby Union's $28.7 million and NRL's $27 million sponsorship income.