Pei Wei unabashedly fires a shot across the bow of Panda Express with the launch of its all-new Orange Chicken dish.

Calling it “Wei Better Orange Chicken,” the chain’s new Orange Chicken dish features made-to-order house-cut fresh chicken that is battered up in a crispy tempura, wok-seared in orange sauce and tossed with freshly sliced oranges.

Pei Wei’s “Wei Better Orange Chicken” is valued-priced at $5 for a regular or small size at participating locations nationwide.

To celebrate the launch of its new dish, Pei Wei is launching an aggressive advertising campaign featuring the brand’s new Tiger mascot and “hapless friend,” the Panda. You can view it below:

Image – Pei Wei