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Starting next week, you’ll see and hear a new call sign for the Community Idea Stations.

The public broadcasting company is changing its name to VPM, which stands for Virginia’s home for Public Media.

On TV, that means Richmond’s WCVE PBS will be renamed VPM PBS. On the radio, WCVE News, 88.9 FM — which provides NPR, “Morning Edition” and “All Things Considered” — will become VPM News.

“We are changing our name to create one unified brand for all of our services in all of our markets to help audiences find us in a crowded media landscape,” said Lisa Tait, a spokesperson for the broadcasting company.

The change will go into effect Monday.

“I think it’s a good idea on their part,” said Kelly O’Keefe, a branding specialist and professor at the VCU Brandcenter. “A move to Virginia Public Media does a couple of things: It captures that it’s moving away from radio and TV to include digital, streaming and podcasts. I also think they’re wise to lay claim over Virginia. They have an expanding territory.”

The public broadcasting network, which started as WCVE, now has 14 stations in central Virginia.