Statement of Work

Introduction

Background

Austerity and the Arts

About Me

Scope of Work

Primary placement of the Dash logo on all publicity

Estimated audience reach in 2015: 100,000 people

Estimated audience reach in 2015: 100,000 people The Dash logo will be visible on:

Trailer Website (66,000 page views over Sept/Oct 2015) Programme, flyers, posters (30,000 items produced in 2015) 5 Vinyl Banners for roadside railings 2 large static banners at the festival hub 2 mobile banners for host venues 2 commercial billboards on the M32 and Gloucester Road



running a Dash info and help desk at the festival hub: explaining the basics of Dash Installing Dash wallets signing up to exchanges

Accepting Dash payments at the festival bar and merchandise stall.

helping each individual artist install a wallet and giving them 0.15 Dash as their 'drinks voucher' to spend at the Dash sponsored festival bar.

offering and supporting payment of ticket sales to artists in Dash (2015 sales: £60,000)

Preparation of a detailed report on feedback gathered from the Dash info desk on first time user experience with Dash, wallet applications, exchange sites and as payments.

Assessment of the impact of the additional sponsorship on the festival’s marketing.

Recommendations for integrating Dash into future cultural events.

Presentation of this research to a seminar of 300 circus producers: http://subcase.se/artists/

Period of Performance

Place of Performance

Work Requirements

Selecting image files from https://www.dash.org/promotional-graphics/

Consultation with previous sponsored events

Integrating the Dash logo into the design of all print and online promotional material

A press release will be written and sent to all national press detailing the sponsorship and highlighting the benefits of dash as digital cash.

Circus City core team available for interviews

Printing all promotional material

Distributing all promotional material

Gathering resources, including videos to help introduce Dash to people at the festival.

Email to all artists with instructions for downloading, encrypting and backing up a wallet.

Training other help desk staff

creation of questionnaires and research metrics for the report

Running the help desk daily

Distributing Dash to artists

Running a Dash wallet/POS system at the festival hub

Writing up daily research based on responses at the help desk

Compilation of research data

Analysis of data

Completion of written paper

Presentation at Subcase

Publication of the research on the Dash Forum and reddit

Schedule

Acceptance Criteria

Circus City 2017 is proposing that Dash becomes the sole Commercial Sponsor of Circus City 2017, becoming the first blockchain to sponsor a major cultural and artistic event in the UK, we are seeking a total of 140 Dash across two payment cycles.The majority of the sponsorship would be spent covering the costs of the festival including paying additional staff, initially this would be in marketing and then by running a Dash sponsored bar. The wages of the core team are covered by the existing funding and any profit will go directly towards the artists who perform.We will also promote Dash as a solution to people working within the international contemporary circus industry. As such part of the sponsorship will be used to run a Dash help desk and every artist in the festival who installs a wallet will be given their free drinks vouchers in the form of Dash.Circus City is an international contemporary circus festival that happens every 2 years. The next festival happens from the 12th to 29th of October in Bristol, UK. In 2015 the festival sold 6000 ticket and hosted 50 events and performances across 15 venues in the city: http://www.bristolcircuscity.com/about/ Bristol is the perfect city in which to promote Dash as it is a tech hub within the UK and it is also well versed in the existence of alternatives to fiat because it has a local currency, the Bristol Pound, with its own bank accounts and physical notes.Being the first festival in the UK arts sector to be sponsored by a cryptocurrency will be a major talking point, Circus City already receives attention in the national press and this is likely to increase significantly as a direct result of the sponsorship.Many circus performers work internationally and are faced with the problems and risks associated with being paid in multiple currencies. The circus community is one that could really be helped by adopting blockchain technology. Given that Dash provides a faster, cheaper and more private service than fiat or other blockchains it seems like a win/win.Contemporary circus is very different from the world of the traditional big top circus. Inside the contemporary circus community there is a very high proportion of first adopters and the rapid adoption and creative adaptation of technology is commonplace. From programming through to hacking hardware there is a big first mover advantage, because being the only person who figured out how to do something can lead to years of work with that act. The circus community is a potent group of early adopters and potentially very vocal advocates for Dash.Of course there are slight technical hurdles at present and a small amount of help is required for people to begin using Dash. This learning curve is far outweighed by the fact that Dash could solve everyday problems for artists who are already living transnational lives.There has been a reduction in arts funding across the country including Bristol and this year the festival is seeking other sources so that it can reach a wider audience. In 2018 Bristol City Council funding for the arts will drop to zero and because the Arts Council uses a match funding model this will see Circus City lose £40,000 of its funding for 2019. We therefore need to explore entirely new ways to keep going.I'm a theatre maker based in Bristol, where for the last 10 years I have worked to create and sustain artists’ collectives in the city, working with the local council and property owners to find buildings that are underused. I have been involved in creating and marketing 40 shows in that time and have helped establish 5 collectives that provide office and rehearsal space for artists.I’ve been using blockchains since 2011 and I'm keen to bring the very clear benefits of Dash's technology and governance model to the communities I'm part of. I have been working with Circus City on their website and saw an opportunity for a beneficial partnership with Dash.I can be contacted here or on the Dash Nation slack as syntheist.The festival has already received funding from the Arts Council England (£56,000) and Bristol City Council (£20,000), so it is guaranteed to happen.All of the sponsorship would go directly towards paying the costs of preparing the festival, promoting Dash at the festival and then paying the performers. Circus City is executive produced by Theatre Bristol Ltd and due to the nature of the existing funding it is not run for a profit.The timing of the cycles is related to the print deadline and festival launch in July.We are seeking sponsorship from Dash in return for:In addition to the sponsorship we would like to actively promote and integrate Dash within the festival:We will also conduct research into the use of Dash within the festival with a view to sharing this information at one of the largest gathering of circus producers in Europe:The Dash sponsorship money will be used for the following purposes:12 Hire Marketing Manager24 Printing an additional 10,000 brochures6 Printing an additional 500 A3 posters10 Distributing printed material10 Internet advertising campaign5 Proposal repayment30 Sponsored Bar27 Staffing the Dash help desk during the festival (17 days)5 Support for artists to receive their ticket sale payment in Dash8 Creation and presentation of the integration researchCycle one will happen in June with weekly updates by me and the rest of the team at Circus City on dash.org/forum in June.Cycle two will begin in July and extend until the presentation of the Dash research paper after the festival with monthly updates outside of the festival and weekly updates during the festival.The work will take place in Bristol, UK apart from the presentation of the research paper which will happen in Sweden.Kickoff:Design Phase:Media PhaseHelp Desk Preparation Phase:Festival PhaseResearch PhaseThe below list consists of the initial milestones identified for Circus City Sponsorship:June 1st – Result from the DAO becomes clearanceJune 7th – All design and print resources collectedJuly 1st – Printed material released and website fully updatedAugust 1st – Introduction to Dash email written and sent to artistsSeptember 1st – All help desk resources and procedures in place.September 14th - POS/wallet solution implementedOctober 1st – Help desk team trainedOctober 12th – Festival opens.October 29th – Festival closesNovember 14th – Completion of reportNovember 17th – Presentation and publication of the Dash integration researchThe work will take place with the weekly or bi-weekly updates, including opportunities for the community to feedback on the process to ensure that it is clear the funds are being used correctly and the work is processing as detailed in this proposal.Should it become clear that this is not happening there is the chance for the community to vote against the second cycle of payment.I commit to the fulfilment of this statement of work:Edward Rapley