How To Attract Good Luck: 4 Secrets Backed By Research

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Before we commence with the festivities, I wanted to thank everyone for helping my first book become a Wall Street Journal bestseller. To check it out, click here.

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Ever had a run of bad luck? It feels like the world is actively conspiring against you.

Ever wonder if you can improve your luck? And I don’t mean with voodoo or magic crystals.

Turns out somebody has done scientific research on luck. So I gave him a call.

Richard Wiseman is a professor of psychology at the University of Hertfordshire and the bestselling author of many books including: Luck Factor. (His excellent YouTube channel is here.)

Richard studied over 1000 people. And, yes, it turns out some people are very unlucky. Here’s Richard:

One woman reported having 8 car accidents in one 150 mile journey. She was also unlucky in love. After joining a dating agency, her first date fell off his motorcycle and broke his leg. The second date walked into a glass door and broke his nose. Eventually she met her future husband and the church they were going to get married in burned down the day before the wedding.

Ouch. Can you change your luck? Yes, you can. Here’s Richard:

What the work shows as a whole is that people can change their luck. Luck is not something paranormal in nature. It’s something that we are creating by our thoughts and behavior.

Richard ran a series of experiments he called “Luck School” and taught unlucky people how to act more like lucky people do. The result?

Via Luck Factor:

In total, 80 percent of people who attended Luck School said that their luck had increased. On average, these people estimated that their luck had increased by more than 40 percent.

And not only were they luckier afterward, tests results showed they were also happier.

Okay, so you don’t want the church to burn down before your wedding day. Want to go to “Luck School”? Here’s what Richard said about how you can get lucky…

1) Maximize Opportunities

It makes intuitive sense: if you lock yourself in your house, how many exciting, serendipitous things are going to happen to you? Not many.

In his book Luck Factor, Richard wrote: “Lucky people create, notice, and act upon the chance opportunities in their lives.” Here’s Richard:

Lucky people just try stuff. Unlucky people suffered from paralysis by analysis. They wouldn’t do anything until they walked through every single angle and by then the world had moved on. They don’t gain the benefits of learning through doing. I’m a big fan of starting small, trying lots of projects, seeing what works and what doesn’t, and iterating based on feedback.

Certain personality types are luckier because they tend to create scenarios that maximize opportunities and thereby increase luck. Who is more lucky?

People who are extroverted: More time with others, more interesting possibilities.

People who aren’t neurotic: Tense, anxious people are less likely to notice and take advantage of opportunities.

People who are open to new experiences: If you resist the new, you’re probably not going to have many interesting things happen.

And research shows that the old saying is true: “You regret most the things you did not do.” Over time, we tend to rationalize our failures. But we cannot rationalize away those things we never tried at all.

So keep trying new things. If you do what you’ve always done, you’ll get what you always gotten.

(To learn more about the science of a successful life, check out my bestselling book here.)

Okay, so you’re doing more stuff. Great. But what about when it comes time to make decisions? What can we learn from lucky people?

2) Listen To Hunches

Lucky people act on their intuitions across many areas of their lives.

Via Luck Factor:

Almost 90 percent of lucky people said that they trusted their intuition when it came to personal relationships, and almost 80 percent said it played a vital role in their career choices… About 20 percent more lucky than unlucky people used their intuition when it came to making important financial decisions, and over 20 percent more used their intuition when thinking about their career choices.

And intuition isn’t magic. Research has shown it’s often valid. Here’s Richard:

What intuition seems to be most of the time is when you’ve got expertise in the area, that somehow the body and the brain have detected a pattern that you haven’t consciously seen… When we were talking to our lucky people they would often say, “If I get a gut feeling about something I stop and consider it.” Even when unlucky people got those feelings, they didn’t follow them because they didn’t know where they came from. They were anxious about the world.

Want to increase luck in your life? Go with your gut more often.

(To learn the secret to being happier and more successful, click here.)

So what mindset should you take toward life if you want a visit from Lady Luck?

3) Expect Good Fortune

Plain and simple — it’s optimism.

You’re more likely to try new things, follow through on opportunities and have them succeed if you believe they’ll work out well.

Via Luck Factor:

On average, lucky people thought that there was about a 90 percent chance of having a great time on their next holiday, (and) an 84 percent chance of achieving at least one of their lifetime ambitions…

And that optimism gives lucky people more “grit.” When you think things will work out, you persevere. And when you’re resilient, you give possibilities more time to work out in your favor.

Skeptics might be shaking their heads right now: But we all know people who aren’t just optimistic — they’re utterly deluded. Are you saying we should lie to ourselves?

Um… kinda. Turns out that while pessimists do see the world more accurately, optimists are more likely to be lucky because those delusions push them toward opportunities. Here’s Richard:

Lucky people are buying into positive superstitions. In studies we’ve seen that good luck charms do improve performance, whether it’s physical skills like playing golf or mental skills like memory tasks.

You heard that right: research shows that good luck charms work.

Via The Courage Quotient: How Science Can Make You Braver:

The researchers found that by activating good luck beliefs, these objects were consistently able to boost people’s self-confidence and that this up-tick in self-assurance in turn affected a wide range of performance. Lucky thinking, it turned out in this study, positively affected people’s ability to solve puzzles and to remember the pictures depicted on thirty-six different cards, and it improved their putting performance in golf! In fact, people with a lucky charm performed significantly better than did the people who had none.

A number of studies have shown that being a little deluded does bring benefits:

Superstitions can be performance enhancing.

Wishing someone luck makes them do better.

Irrational overconfidence increases productivity and improves teamwork.

“Self-deception has been associated with stress reduction, a positive self-bias, and increased pain tolerance, all of which could enhance motivation and performance during competitive tasks.”

The world can be hard. Sometimes life feels random. But research shows feeling you have some control — even if you don’t — is powerful.

(To learn how Navy SEALs develop grit and never give up, click here.)

But what happens when things still go wrong? What should you do when you’re acting like a lucky person but bad luck still whacks you in the face?

4) Turn Bad Luck Into Good

Lucky people aren’t always lucky — but they handle adversity differently than unlucky people.

Via Luck Factor:

Lucky people see the positive side of their bad luck.

Lucky people are convinced that any ill fortune in their lives will, in the long run, work out for the best.

Lucky people do not dwell on their ill fortune.

Lucky people take constructive steps to prevent more bad luck in the future.

How do you respond to disappointment?

Giving up, getting gloomy and locking yourself in the house won’t help the world offer you better opportunities. Here’s Richard:

When things get tough you’ve got two choices: you can either fold or you can keep going. Lucky people are very resilient. I remember talking to one lucky person that had fallen down some stairs and broken his leg. I said, “I bet you don’t consider yourself quite so lucky now.” He said the last time he went to a hospital he met a nurse and they fell in love. Now the two of them are happily married twenty-five years later. He said, “It was the best thing that ever happened to me… So, yeah, things can look bad now, but the long term effect of this might be very, very positive.” That’s a very resilient attitude. Lucky people tend to have that sort of approach.

Find the silver lining behind the cloud. And don’t assume there’s a cloud behind every silver lining.

(To learn how to overcome regret, click here.)

Let’s round this all up and learn the final (and most important) benefit of believing in luck.

Sum Up

Here’s what Richard had to say about how to attract good luck:

Maximize Opportunities: Keep trying new things. Listen To Hunches: Especially if it’s an area where you have some experience, trust your intuition. Expect Good Fortune: Be an optimist. A little delusion can be good. Turn Bad Luck Into Good: Don’t dwell on the bad. Look at the big picture.

So maybe you’re still a skeptic. Even if luck is real, you don’t want to give in to delusion. Give it a shot anyway. There are other benefits. A little delusion can improve relationships.

People with positive illusions about their significant other are more satisfied, score higher on love and trust and have fewer problems. In fact, believing in luck might actually make you more fun.

Via The 7 Laws of Magical Thinking: How Irrational Beliefs Keep Us Happy, Healthy, and Sane:

Magical thinking is also important for letting loose and having a good time. Brugger finds a positive correlation between magical ideation and the ability to find pleasure in life. More magic, more fun. (As long as reality stays within arm’s reach.) “Those students who are not magical are not typically those who enjoy going to parties,” he says. “To be totally unmagic is very unhealthy.”

In the relatively brief time Richard spent with his test subjects he experienced a similar thing first-hand.

People who feel they are lucky are more charismatic. It felt good to be around them. Here’s Richard:

Through doing countless interviews with lucky and unlucky people I found you could tell within seconds which type of person you were about to interview. The lucky people were more engaging and upbeat. And emotions are contagious. After some time with a lucky person you feel good about yourself and you start to see the world in a very positive way. You spend time with an unlucky person and you start to focus on that back pain you’d almost forgotten about but now appears to be ten times worse. We have some research coming out which shows that one of the major factors is not how you yourself feel, but how you can make other people feel. It’s very closely related to charisma.

So put a good luck charm in your pocket. It looks like science is telling us that believing in luck might not only be the best way to be deluded, it might also be the key to a better life.

And if you enjoyed this post, share it with friends. We could all use some good luck. :)

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