The GoPro is an awesome action camera, but it’s also super expensive. If you’re willing to forgo the name brand, fancy specs, and extra features, you can find a cheaper alternative that does the job. Outsmart Brands does the research for you and shows more affordable versions of popular consumer products.


Obviously, a $50 camera isn’t going to be the same quality as a $500 one, but the site shows you the best you can get on a budget. They just launched, and while they still have more items coming, they have a pretty decent selection of stuff to start with. You can’t yet search for specific items, but you can browse their categories and get a pretty good idea of what to find. For example, “Action Cameras” will take you to the GoPro, “K-Cup Coffee Makers” takes you to the Keurig, and “Stand Mixers” will show you the Kitchenaid. They have options for TVs, wireless speakers, bikes, and more.


Once you select a category, you’ll see a comparison of popular brands in that category alongside their cheaper counterparts. Each item comes with a full description of features and specs so you can easily compare, and they tell you why they think the cheaper alternative is worth its salt.

While the site isn’t affiliated with any of the brands they compare, they are an Amazon affiliate, which just means they link to the product on Amazon and get paid when you click and buy stuff. If nothing else, it’s a good spot to start your research if you’re in the market for any of these items. Check them out at the link below.

Outsmart Brands