Unique Matching Scenarios

MatchUp has some unique attributes which can be employed to help identify duplicates in some interesting ways.

1. Survivorship for Golden Record Creation

Matchup can select the best elements from multiple records to survive consolidation, ideal for the creation of golden records for a single customer view. Available in Microsoft SQL Server Integration Services (SSIS) and Pentaho PDI.

2. Proximity Matching

MatchUp’s patented distance algorithm uses latitude-longitude coordinates and proximity thresholds to identify duplicate records that are geographically close together. For instance, using location attributes, MatchUp can detect matching records at different addresses (for example, a company with two different entrances) but within a specified distance to each other.

3. Householding

MatchUp can identify and consolidate records that are members of the same household to better understand customer relationships, lifecycle, and needs. You can also use MatchUp to bring together multiple business accounts into “corporate families” to build insight and better evaluate the total sales relationship. Householding can also be used to eliminate unnecessary multiple mailings to the same household to cut down on wasted print, production, and postage costs.