Zaslavskiy advertised his first company called REcoin Group Foundation as "The First Ever Cryptocurrency Backed by Real Estate." According to the agency, he told investors that REcoin has a "team of lawyers, professionals, brokers and accountants" snapping up real estate properties, but truth is that he had never hired anyone to work for the company. Zaslavskiy also reportedly told potential investors that REcoin had already raised between $2 million and $4 million, but the actual amount he had raised was closer to $300,000.

After the government started interfering in REcoin's activities, he founded the Diamond Reserve Club, which promised to use people's money to invest in diamonds. SEC said DRC never invested in diamonds and never even started its business operations, but it acted as if it had done both while soliciting investors. The agency has obtained a court order to freeze Zaslavskiy's assets, as well as his companies'. However, SEC New York director Andrew M. Calamari still wants to warn people about the dangers of putting money into ICOs, which could easily be used as a tool for scamming: