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12 NEWS DERRICK ROSE IS IN THE NEWSROOM. DERRICK, THERE ARE FLYERS POPPING UP IN OPPOSITION. >> HERE THEY ARE. WE’RE SEEING THESE FLYERS MAINLY IN BUSINESSES IN THE THIRD WARD INVITING EVERYONE TO A PUBLIC MEETING THIS MONTH TO HEAR DOLLAR GENERAL EXPLAIN ITS VISION. A HAVEN OF MOSTLY INDEPENDENT SHOPS, MILWAUKEE’S THIRD WARD COULD GET A NEW CORPORATE NEIGHBOR. FOURTH DISTRICT ALDERMAN BOB BAUMAN CONFIRMED DOLLAR GENERAL WANTS TO PLANT ITS DGX OR DOLLAR GENERAL EXPRESS BRAND STORE AT BROADWAY AND ST PAUL AT THE HEART OF THE THIRD WARD. BUT NOT EVERYONE WANTS IT. >> THE OPPOSITION STEMS FROM DGX BEING ON THIS STREET, THAT THIS IS SEEN MORE AS A BOUTIQUE STREET. >> THE COMPANY HAS NOT FILED PAPERWORK WITH THE CITY, BUT BAUMAN TELLS ME HE’S TAKEN PLENTY OF CALLS FROM UPSET RESIDENTS. >> THE IDEA ISN’T THAT THE FIRST THING PEOPLE SEE WHEN THEY COME IN IS A DOLLAR GENERAL, EVEN THOUGH IT IS, I KNOW, NOT CALLED DOLLAR GENERAL. >> OTHER BUSINESS OWNERS TOLD ME OFF CAMERA THEY FEAR THE DGX CORPORATE MODEL WOULD ALSO UNDERCUT THE INDEPENDENT SHOPS. ON ITS WEBSITE, DOLLAR GENERAL DESCRIBES DGX AS A NEW, SMALLER FORMAT TO SERVE BUSY, METROPOLITAN SHOPPERS WITH EVERYDAY LOW PRICES IN A CONVENIENT, EASY-TO-SHOP FORMAT. ONE FACEBOOK USER WHO WORKS

Advertisement Proposed Dollar General in Third Ward already getting push back Opposition is growing to putting a Dollar General store in Milwaukee's Third Ward. Share Shares Copy Link Copy

The idea corporate retail giant Dollar General could open one of its smaller modern convenience stores in Milwaukee's Historic Third Ward is sparking pushback from residents and business owners in the popular shopping district. Although no formal paperwork has been filed with the City of Milwaukee, District 4 Alderman Bob Bauman confirmed the plans to 12 News Tuesday.Bauman said he had already received several complaints from residents about the plans. Several businesses along Broadway had posters in their window displays against Dollar General DGX. The posters and flyers also had an invitation to a public meeting on September 26 where Bauman was scheduled to host Dollar General officials to hear their plans.12 News learned Dollar General is in discussion with the landlord to open the store near Broadway and St. Paul. A spokesperson for the landlord did not immediately respond to requests for comment.Some business owners oppose the location because it is so close to the front and heart of the Third Ward near the Milwaukee Public Market, where the public meeting will be held."The opposition stems from DGX being on this street, that this is seen more as a boutique street," Shoo Manager Julia Killian said. "The idea isn't that the first thing people see when they come in is a Dollar General."Other business owners said Dollar General's corporate business model could undercut profits for the many independently owned stores and shops in the district.Dollar General representatives did not respond to requests for response to the opposition by the time this story was published.In a 2016 announcement on its website, Dollar General described the DGX stores as "a new, smaller format store, …to serve busy, metropolitan shoppers with everyday low prices on the essentials they need in a convenient, easy-to-shop format."The company has already opened stores in Nashville, Philadelphia, Raleigh and Cleveland.Online some users welcomed the plans."I work in that neighborhood and for years, I've complained about the need for an actual convenience store that isn't Circle K," one person wrote. "Bring in the Dollar General. I'll be there every day."