Tencent will deliver an undisclosed amount of funding to esports content company VSPN.

VSPN runs the highest tier competitions in China for PUBG, Clash Royale, League of Legends, Honor of Kings, CrossFire, and FIFA Online 3.

Tencent has also invested in multiple Chinese video game streaming platforms, and has the publishing rights to several games in the region, including PUBG and Fortnite.

Tencent has made an undisclosed investment in Versus Programming Network (VSPN), China’s largest esports tournament operator and production company. According to a report by Sohu Sports, the two have signed a strategic partnership to further lay the groundwork for China’s esports ecosystem.

Following this strategic financing round, VSPN plans to further develop its integrated services, including competitions, productions, and brokering deals with on-screen talent.

VSPN is already the principle competition organizer for a number of games either developed by Tencent-owned companies or published by Tencent itself in China—including Honor of Kings, PLAYERUNKNOWN’S BATTLEGROUNDS , Clash Royale , League of Legends , CrossFire , and FIFA Online 3. The company claims its marketing strategy allows it to reach a demographic of 280M with its tournaments.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]VSPN was formed in September 2015 as a subsidiary of Hero Entertainment. [/perfectpullquote]

VSPN was formed in September 2015 as a subsidiary of Hero Entertainment , a mobile game developer known for its FPS title Crisis Action. During that time, the company also acquired the rights to host events for the King Pro League, the highest tier of professional competition for Tencent’s top-earning mobile MOBA title Honor of Kings.

The KPL recently adopted a franchising model similar to the League of Legends Pro League (LPL), in which teams are geolocated to specific cities in China. However, for the league’s first year, the twelve KPL teams are split between just two VSPN-owned venues in Shanghai and Chengdu.

On top of total ownership of Riot Games (the developer of League of Legends), Tencent also owns stakes in the platforms broadcasting its competitions in China. This year alone, the company invested $632M in the game-streaming platform Douyu TV and led a $461.6M series B equity financing round for YY’s streaming platform Huya TV —which both broadcast the KPL and LPL.

With a 40% ownership stake in Epic Games , Tencent will also release Fortnite in China, having announced a $15.8M spending plan for the game’s marketing, esports and infrastructure. Furthermore, there have been reports that the social media giant is to invest $470M in PLAYERUNKNOWN’S BATTLEGROUNDS developer Bluehole Studio , buying a 10% share in the company.