This morning at a breakfast briefing seminar held at the City offices of corporate lobbyists Hanover Communications, Kevin Maguire was the star turn giving the assembled spin-doctors and fee paying clients the benefit of his insight derived from his years of service to Gordon Brown and Damian McBride, the former Downing Street press adviser, who was Kevin’s long time drinking partner.

When the cappuccino supping Maguire was asked by one of the croissant chewing seminar participants if there was any possible way Gordon Brown could win the general election his smirking reply was:

“The only way Gordon Brown can win the general election is if Madeleine McCann’s body is found in David Cameron’s garage.”

Kevin has previous for this sort of tasteless innuendo – he was the key source for the Smeargate stories that were intended to be used by Damian McBride, Derek Draper and Charlie Whelan to smear David Cameron, George Osborne’s wife and other leading Tories. The sheer hypocrisy of Kevin Maguire is breathtaking. He talks down to the readers of the Mirror, telling them Gordon can win while at the same time telling high powered corporate insiders that Brown is finished. The Mirror was at the forefront of the campaign to find Maddy, Maguire just thinks it is a joke.

When Guido contacted our Kev’ this afternoon he made no effort to apologise or express any regret.