'I am a Mormon': Killers' star Brandon Flowers poses with his family in bizarre new advertising campaign to boost church's image



He is the frontman of a world-famous rock group, with thousands of female fans throwing themselves at his feet.



But despite his super stardom, The Killers' star Brandon Flowers 'still has a fire burning' for his Mormon faith,and doesn't care who knows it.



The happily married musician is the face of a new advertising blitz to 'educate the public' about the Mormon Church.

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Showman: World famous rock star Brandon Flowers is also a Mormon

PR campaign: Brandon Flowers is the face of a new advertising blitz to 'educate the public' about the Mormon Church.

New footage showing the pop star with his three sons and his wife Tana, forms part of a collection of promotional films on the website mormon.org.



In the never-seen-before video, Flowers extols the importance of having a family at a young age, one of the pillars of the Church of Jesus Christ of the Latter Day Saints .

The lead singer, who hails from Las Vegas, also discusses the hardship of leaving his family behind when he's touring.



He explains: 'I get in arguments with our booking agent if he puts us out on the road too long. You know I don't want to miss out on things.'



Central tenet: Having a large family is central to Mormonism The church is now battling to dispel misconceptions about its faith and community practices.

The most common myth is that Mormons are not Christians. 'This will help them understand that we follow Jesus Christ,' Hawkins told Reuters.

Last month Rick Perry supporter waded into the GOP debate categorising the Mormon church as a cult.



Family man: The timely PR campaign comes in the wake of a vitriolic outpouring of hatred towards Mormonism

Perry supporter, Robert Jeffress, pastor of a Baptist mega-church in Dallas, told reporters at the Values Voters Summit in Washington, D.C., that Mormonism was a 'cult'.



Perry himself has said that he doesn't think of Mormonism as a cults.

If the church can get their message across it could galvanise the all important youth vote, and swing the vote in favour of Romney.



Flowers is an icon to thousands of young people and the realisation that one of their heroes is a practising Mormon could really boost public image of the religion.

Fans sometimes think, wrongly, that Flowers must have left Mormonism to pursue his career in rock music.



Baby Daddy: Flowers poses with adorable baby Henry, eight months, in the church's new video

Model family: Opinion polls have shown that large blocs of Americans have negative feelings towards Mormons, often linked to the religion's historic links to polygamy He explains in the video: 'A lot of people love to come up to me and tell me they were raised in the church.

'And they expect there to be this camaraderie about oh we've outgrown it we're smart enough now to not be in it.

'It started happening so often that it really made me take a look at myself. And I realised I was raised in it and there's still a fire burning in there.'



Happily families: The most common myth about the Church is that Mormons are not Christians.

Naturally there are conflicts, Flowers explains. 'There are a lot of connotations that come along with pop music and rock music, and its usually sex driven or money driven.



'I realised early on that wasn't the road for me, maybe because of the foundations that were laid early on, or my mum and dad taking me to church.'



But as he has grown older the pop musician says he has only grown closer to his faith. He explained: 'I've definitely even as I've gotten older gotten more cautious about lyrics. I feel like I want to be a positive force in the world and I want to uplift people.'



Superstar: Flowers with his The Killers bandmates



