ROCHESTER, N.Y. (WROC) — A sign on a Dewey Avenue building in Rochester is creating a buzz for fans of the TV show Arrested Development.

The sign, with a symbol of a house in front of the letters “Nu Start” is reminiscent of the TV show’s character Tobias Funke, who decided to make “A New Start” in life, and symbolized his philosophy by getting a custom license plate that read “ANUSTART.”

(News 8 WROC Photo/Dan Gross)

Nu Start, a transportation and property management company, is expected to open in a few months, according to owner Shaundell Lawhorn. Lawhorn says the sign was put up “less than a week ago.’

Lawhorn added that she, and her fiance and business partner Abe Robinson, were unaware of the cultural connection to the TV show before the sign was put up.

The sign was featured in a post by Reddit user r/ronisolomondds on the Rochester Reddit and caught the attention of the city. The post was a top performer on the site for most of Tuesday and Wednesday with more than 100 up-votes and more than a dozen comments as of Wednesday afternoon.

Arrested Development developed a cult-like following after it was abruptly cancelled on FOX in 2006 after three seasons. Due to its enthusiastic fan base, the series was revived for two more seasons by Netflix in 2013, and 2018.