Loblaws and Ontario Craft Brewers Announce In-Store Beer Professionals Program

TORONTO, ON – Loblaws and Ontario Craft Brewers have announced details of a new program that will have certified beer professionals on-site at select Loblaws and affiliated stores to assist customers with their beer selections.

Co-presented by Beerology and the Cicerone Certification Program, the promotion will run on Fridays, Saturdays, and Sundays in June, and will feature beer experts who will be able to guide shoppers toward the best beer choices for food pairings, gift giving, or just general enjoyment.

Locations participating in the program include:

Real Canadian Superstore – 171 Guelph St., Georgetown

Real Canadian Superstore – 2549 Weston Rd., York

Loblaws – 17 Leslie St., Toronto

Loblaws – 380 The East Mall, Etobicoke

Loblaws – 5010 Glen Erin Dr., Mississauga

Zehrs – 400 Conestoga Blvd., Cambridge

For more details, see the full announcement on the OCB website.