What qualifies as clickbait? Well, Facebook is looking specifically for headlines that appear to either withhold information or are misleading. So examples could be "This one weird trick will help you find an Articuno in Pokemon Go" or "Driving is the worst thing you can do." Facebook's system identifies these phrases much in the same way as email spam filters. Once it figures them out, those stories or Pages will automatically appear lower in your News Feed. The system has just started to roll out and Facebook says it'll improve and tweak the algorithm over time.

"We've heard from people that they specifically want to see fewer stories with clickbait headlines or link titles," said Facebook in a blog post. "With this update, people will see fewer clickbait stories and more of the stories they want to see higher up in their feeds."