OnePlus, which entered India in 2014, will soon open an experience centre in Bangalore where it will allow consumers to touch and feel its phones before they could buy them online. The company's phones are only sold on the web, that too exclusively at the Amazon India website, and with the experience centre it hopes to introduce its devices to consumers who might be eying them but aren't entirely convinced about their features and design.

OnePlus India chief Vikas Agarwal told the ET that the new experience centre will be a first for the company anywhere in the world, considering that this is a phone firm that is completely focussed on selling phones through online. Even in its home country China, OnePlus doesn't have an brick-and-mortar store.

At the experience centre in Bangalore, consumers will be able to walk in and try out the OnePlus phones. According to Agarwal, the company will open more such centres in India, possibly covering all major Indian cities.

OnePlus recently launched its third flagship phone -- OnePlus 3 -- in India at a price of Rs 27,999. It is an all-metal smartphone and comes with 5.5-inch fullHD AMOLED display. The front has a curved (2.5D) Corning Gorilla Glass 4, with a physical home button that doubles up as a fingerprint scanner. The phone is powered by a 2.2GHz quad-core Qualcomm Snapdragon 820 processor coupled with Adreno 530 GPU and 6GB of RAM. It also has 64GB of internal memory.

Seeing decent demand of OnePlus phones in the Indian market, the company had started manufacturing OnePlus X in India and also plans to start manufacturing the OnePlus 3 soon. Presently the company manufactures the devices in Shenzhen, China.



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