7. Personalize the Shopping Experience

Pet owners are generally passionate and caring people. They want their pet’s store to be the same. Promote new, healthy products. Offer bundled packages that are breed or age specific. Show your customers that you care and have the knowledge to back it up.

One great example of bundled promotions comes from Homes Alive Pets, a Canadien pet supply retailer: “One of the most successful promotions that we have run is a mix and match deal on dog and cat cans. We offer a 10% discount when a customer buys any 12 cans. This has benefitted both us and the shopper: the customer gets to try different brands (especially good for finicky cats) and purchase at “case pricing” without having to commit to one flavor or brand; we win because we move more volume.