For portraying Eve in the POP/STARS music video, our main goal was to make her feel just as imposing as she was glamorous while tapping into the core fantasy of what players know about that champion.

The giant scenes were a way for us to communicate her dominating presence in a stylized manner; when you face against her in-game, it can feel suffocating going into the jungle alone because she exerts that much presence on the map. We wanted to place the enormity of what that threat feels like, at scale, in front of the viewer—-as well as playing on the idea of showing a glimpse of Eve’s true from as an insatiable demon who thrives off of the fame, love, and attention from everyone who dares set eyes on her.