European League of Legends team Unicorns of Love and gaming chair company NEEDforSEAT have announced an extension of their partnership.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]The EU League of Legends team has provided advertising for NEEDforSEAT, who created special themed chairs with Unicorns of Love colors and branding.[/perfectpullquote]

First established in 2016, the agreement saw the Berlin-based team provide advertising for NEEDforSEAT, while the gaming chair maker created special themed chairs with Unicorns of Love colors and branding. The partnership has now been extended by a full year.

The deal also specifically includes the MAXNOMIC line of gaming and office chairs, which are among the most widespread in the competitive gaming world.

Jos Mallant, CEO for Unicorns of Love, offered a statement on the move:

“The gaming chairs by MAXNOMIC® are incredibly comfortable and perfectly suited for prolonged, ergonomic sitting – with these chairs, we’re ideally equipped for the next competitions.”

The partnership was brokered by Lagardère Sports and Entertainment, a sports and entertainment subsidiary of Lagardère Group. Lagardère is a multinational media conglomerate based in Paris, and Lagardère’s sports division is the exclusive marketing agency for the Unicorns of Love franchise.

[perfectpullquote align=”left” cite=”” link=”” color=”” class=”” size=””]The partnership was brokered by Lagardère Sports and Entertainment, a sports and entertainment subsidiary of Lagardère Group.[/perfectpullquote]

Thomas Ottl, Manager of Esports for Lagardère Sports, gave a brief statement on the continued partnership:

“This is a partnership that really works. We are happy to continue to have such a loyal partner on board in MAXNOMIC® and look forward to our ongoing cooperation in the future.”

Unicorns of Love has steadily risen through the ranks of League of Legends teams since its founding in 2013, and now stands as one of the game’s most recognizable brands. The team has also achieved great success, both domestically in the European League Championship Series, and internationally in such competitions as the Intel Extreme Masters tournaments.

In spite of its strong presence, Unicorns of Love is also among a number of European franchises with an uncertain future, after League of Legends developer Riot Games announced that franchising would be coming to the North American LCS and Chinese regions, but not to Europe. Riot’s long-term plans for the European region will presumably be revealed later this year, though it certainly behooves the developer to maintain the strong following they’ve cultivated throughout the continent.