The Hardware Hour is a breakfast meetup in which Raph Crouan, MD of Startupbootcamp IoT, runs an informal Q&A with a founder who is in the process of growing their hardware startup. On July 26th that founder is Emily Brooke MBE from Blaze, the company behind the green Laserlight you see projecting from Santander bikes in London at night. Blaze creates innovative products for urban cyclists with technology and design at the core and Emily was recently awarded an MBE in the Queen’s birthday honours for her services to the economy and transport.

Hear from Emily about the journey she’s gone through to build Blaze, what’s worked well, what hasn’t, and the major lessons she’s learned along the way.

The Hardware Hour begins at 08:15 with breakfast and coffee provided. Our 25-minute Q&A starts promptly at 08.30, followed by questions from the audience and any community announcements. Finishing up at 09.15, everyone can then head into work a little less hungry and a little more knowledgeable.





Why The Hardware Hour?

You can read more about it in this blog post, but essentially... There are lots of great events in London that aim to share startup success stories. However, these are often based on the experiences of software startups and not enough cater to an audience of hardware entrepreneurs looking for, closing, or using their Seed round. Our aim is to have entrepreneurs share their real-time progress in a way that distills some of the myths around hardware businesses, and helps the next wave of startups get to market quicker.



