Gemini's Tyler and Cameron Winklevoss, who serve as chief executive and president, respectively, discuss their new ad campaign -- what they mean when they say crypto needs rules, why they agree in certain respects with some of their critics, and what the general reaction has been. They discuss why they launched a stablecoin, why they chose the stablecoin structure of dollar reserves and GUSD's role in an arbitrage involving a Chinese exchange and a competing stablecoin. They also explain how they intend to make a Bitcoin ETF a reality, what they think of SEC Commissioner Hester Peirce's dissent and what they intend for the Virtual Commodity Association. Plus, the brothers talk about why their goal is to be "the fastest tortoise in the race."

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Episode links:

Gemini's new ad campaign: https://www.wsj.com/articles/winklevosses-cryptocurrency-exchange-says-the-revolution-needs-rules-11546599600

Negative reaction to Gemini ad campaign from crypto community:

Erik Voorhees: https://twitter.com/ErikVoorhees/status/1081204430857416706

Gemini USD gets approval of New York Department of Financial Services: https://www.bloomberg.com/news/articles/2018-09-10/controversial-crypto-coin-tether-to-get-regulated-competitors

Past episodes with other stablecoin projects:

USDC/Circle: https://unchainedpodcast.com/circles-jeremy-allaire-and-sean-neville-on-why-crypto-will-be-bigger-than-the-web-ep-71/

TrueUSD: https://unchainedpodcast.com/harbor-and-trusttoken-on-why-they-dont-mind-being-unsexy-ep-77/

MakerDAO: https://unchainedpodcast.com/why-its-so-hard-to-keep-stablecoins-stable/

https://unchainedpodcast.com/rune-christensen-of-makerdao-on-its-15-million-from-andreessen-horowitz-ep-039/

Bloomberg reporter Matt Leising on Tether: https://unchainedpodcast.com/bloombergs-matt-leising-on-why-it-appears-tether-has-sufficient-dollar-reserves-ep-052/

Trading of GUSD for Pax and cashing out via Huobi:

https://medium.com/paxos/regulation-in-the-crypto-world-part-i-leading-the-way-into-the-light-11e54d16b035

https://www.theblockcrypto.com/2019/01/04/gemini-gave-trading-firms-a-stablecoin-discount-and-it-caused-big-headaches-for-one-of-its-rivals/

GUSD distribution on Etherscan: https://etherscan.io/token/tokenholderchart/0x056fd409e1d7a124bd7017459dfea2f387b6d5cd

Cameron and Tyler's AMA on Reddit: https://www.reddit.com/r/IAmA/comments/adk0ua/we_are_cameron_and_tyler_winklevoss_cofounders_of/edhlb3b/

SEC commissioner Hester Peirce's dissent on Bitcoin ETF decision: https://www.sec.gov/news/public-statement/peirce-dissent-34-83723

Bitcoin Cash launch on Gemini: https://medium.com/gemini/bitcoin-cash-is-now-available-on-gemini-cc75299d892f

The 51% attack on Ethereum Classic: https://unchainedpodcast.com/the-ethereum-classic-51-attack-how-it-happened-and-why-the-price-didnt-crash-ep-055/

Gemini year in review

https://medium.com/gemini/geminis-2018-year-in-review-1cd0815dd45e

Virtual Commodity Association: https://medium.com/gemini/joining-the-virtual-commodity-association-8bdf3b2f803e

Gemini's new mobile app:

https://medium.com/gemini/introducing-the-gemini-mobile-app-crypto-on-the-go-1448d2ae74fa