Consumers who miss out on a high-speed fibre connection to the national broadband network (NBN) will be offered the option to pay thousands of dollars for one when NBN Co rolls out its fibre-on-demand product early next year.

In an exclusive interview with Fairfax Media, NBN Co chief executive Bill Morrow gave the strongest indication yet that prices here would be comparable to those available in the UK.

NBN Co chief executive Bill Morrow said UK fibre-on-demand prices were a good indication of what it will cost in Australia. Credit:Edwina Pickles

NBN Co will finalise two wholesale fibre-on-demand products, likely around mid-January 2015 and on market shortly thereafter, Mr Morrow said.

The options include a "bespoke" product for individual homes or businesses, and a "co-funding" product for councils, communities or local business groups that wish to pool their resources to pay for fibre.