If the Congress manages to attract even a section of this social categories it may prove to be a game changer, say political commentators. Additionally, the Congress has been on a campaign to woo Brahmins across the state.



As per the plan conceived by Prashant Kishor, Congress workers touring the state will distribute two stickers to the farmers – one for the mobile handset and the other for the dwelling unit. Farmers will be told to give a missed call to a number given to them. A recorded voice message of Rahul Gandhi will be sent to each of the numbers promising concrete action on the proposed debt waiver scheme.

For a party not known for a functional organisation on the ground, executing such a plan is going to be a big challenge. Congress sources, however, are hopeful that with Rahul keen to make a difference in the party’s fortunes in UP, the party machinery will leave no stone unturned to make it a success. It will perhaps help the Congress test its organisational structure as well.