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... I ... humanity has paid nearly endless stream the video hallway to choose from and competition among manufacturers is in tennis ... but that was the case in nineteen ninety if you can remember back that up ... Japanese based Nintendo to dominate the market on the pop Stockman saying that came along and change the gaming walls ... like ... this is the author of a new book The console wars which indicates the school's ... main that in an e joins me now to discuss this and David and Goliath story ... Nicholas ... appealing thing in a site at Sonic the hedgehog it's a domino it's a lot of other gems that saw Mike when it became the face of sight on ... that site was the face of saying that I can read personify the company as it by rail for Nintendo ... I'm in in just in that ... respect that Sonic was this fat and a character which really epitomize the personality of those executives and Sega and Nintendo was more of a ... slower US law and steady wins the race explorer on ... and it was it was a huge thing and then sync them out with a ... cull of where you know full fall color will look in some of them I played this kind sometimes to wait to buy tonight ... um no for a long time but none of those on Sega Genesis and then that the of them is that Nintendo was just since the various shades of one color right ... on the initial intent of having gained weight ... which is their handheld and part of their out world domination at the time and say dad came out innovative game here which was in full color ... and that was Firman not to say does business strategy at the time was ... on ... the table things the next level technologically as well as culturally ... somehow hundreds of small company and it was a relatively small company write to us that single women to play the tension thing we made at daycare and to completely over time things on the and the date ... that ... I mean ... in hindsight it sounds like ... of course that happen but there were fifty other companies trying to do the same thing and said it was the one that actually match the caught up on me ... there's a lot of factors that went into it I think that the first step aam what is to bring it on Wednesday who had a story to wear and that when business ... aam ... can revitalize the Barbie line in the seventies helped create the Masters of universe line in the early eighties ... when to matchbox cars on and she ... had no expansion videogame so it was that ... you know as established as what is in that world he knew nothing about video games had a reputation that were also was a bit of a risk ... but he was not a guy who called altogether for Sega ... I'm Simon being great example ... the London-based Sonic game is released on the site had two L Travers it's addictive ... but in terms of turning a great game played into a Cointreau icon to this day is no Simon to wipe out the number ... that was so much Ofcom's influences eight of America's influence in ... creating a back story in creating a global icon that work in every country around the world and ... milk to Nintendo runs the money talked and Nintendo I'm ... going to the Consumer Electronics Electronics of nineteen and I'm tells about that ... Nintendo store is really interesting because this is you know the story in the context of said Emerson and I know it isn't a diverse clientele ... but Nintendo the Goliath in this ... dynamic was five years earlier David themselves they took on the monumental task of resurrecting the videogame industry after a party crashed in the nineteen eighty three ... and a berry of those games highlighted by the anti burial which was just uncovered this ... boy scout ... aam unit to fund the unions were dead that was just sad that it wasn't and I remember hearing on the News of the top excited so the snowmobile and ... I was so suspenseful at the time because I knew the weekends are always going to be given computers were plenty here to stay even in the NetEase ... despite all my friends follows the site of things that was missing Malaysian Indians to play tennis of course we would write that letter so that the reason is that when it amended we caught you you've come he's coming along but Rovio wouldn't be angry but thing is I'm just uneven nature the businesses when when you get to pay e-commerce fast and you just get over from what some what a slap up ... I'm you know that you see that in every industry especially in the tech industry where things move very fast on sports ... and attending industry but I think right because that is one one two hour program that you can produce as many copies of this for very low or no money ... right and you know ... the fun thing for me was as much as I was looking at this on her in the videogame industry where it was a much smaller that's half a million dollars ... on a much quicker output ... to be looking at that era ... where confidence a are you know like Hollywood movies going on and competing it is these games like those made by Rovio and those made by saying the candy crush came ... on and with an app world is very much mirroring what happened in the Tulsa World that day so we sing is the more things change the more they stay this time thank you Brian much so ... like how result of the book console Wall so I'm Simon Constable Matt six ...