So Hayward, population 2,300, is not known as a town for sissies. It's not surprising to find restaurants with hefty portions, shops stocked with outdoor sports gear and events that reward strength and agility. This is a place with a rugged love for the great outdoors — the Chequamegon Fat Tire Festival, featuring off-road bicycle races, is Sept. 17 — and a proud, long-standing history of lumbering and trophy fishing, like the Musky Fly Fishing World Championships, Oct. 6-8.