Listed electronics retailer Kogan.com was the best performing stock on the ASX All Ordinaries index in 2017, with an annual gain of more than 300 per cent.

Shares in Kogan started the year at $1.35 - a discount to their July 2016 listing price of $1.80 after the company struggled to gain traction following an opening day fall in July last year.

In late October, founder Ruslan Kogan sold down a 3 per cent stake in the company at a share price of $4.25, netting about $13 million in the process. Credit:LUIS ENRIQUE ASCUI

Since then, the company's share price has steadily risen as it consistently beat earnings benchmarks throughout the year.

Kogan's stock rose by more than 6 per cent in late August, when the company smashed full-year earnings expectations and announced a healthy dividend.