CHICAGO (BUSINESS WIRE), April 20, 2015 – Tracy Elizabeth Nolan has been named president and general manager for Sprint (NYSE: S) in Illinois and Wisconsin. This is a newly created position that will enable Sprint to devote more resources and focus to key cities in the Midwest, including Chicago and Milwaukee.

Nolan will have responsibilities for sales strategy, network oversight, customer service, marketing communications and general operations in Illinois and Wisconsin. With Nolan’s appointment as the company’s first local area president, the company will develop market-specific offerings to reflect the unique needs of customers across the consumer and business segments in Illinois and Wisconsin.

A large part of her responsibilities will include supporting Sprint for Chicago, an initiative that is expected to bring network enhancement, job creation, retail store expansion, significant marketing and advertising spending, and civic investment to the Chicagoland area. The investment includes opening 115 new stores and the addition of approximately 540 new jobs.

“We expect customers in Illinois and Wisconsin will be the real winners as they reap the benefits of Tracy’s track record as a leader and innovator,” said Jaime Jones, president of Postpaid Consumer and General Business for Sprint. “Her knowledge of the area and passion for excellent customer experience should further strengthen Sprint’s position in the Midwest – an important geographical area for us.”

Nolan is based in Chicago and will direct a team of more than 900 employees spanning sales, customer care, operations, network, finance, legal, IT and marketing. Nolan’s position will help Sprint focus and listen to customers and respond with solutions regarding devices, services and price plans.

“I look forward to responding dynamically to emerging trends, customer preferences and the unique demands of consumers and businesses in this region in real time,” said Nolan. ”I have a long-time connection to this area and can’t wait to build and unify a dedicated team to serve it. We will constantly be reflecting on the customer’s needs, interests and purchasing appetite in this region.”

Nolan, a former president of Verizon Wireless for the Illinois/Wisconsin area, comes to Sprint most recently from Hyla Mobile, formerly eRecycling Corp., where she was senior vice president of Carrier Operations and Business Development and supported the Verizon account. She has also served as chief operating officer for American Communications Network.

About Sprint

Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served nearly 56 million connections as of Dec. 31, 2014, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past four years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.