Netflix may not feature traditional advertising, but that doesn't mean it's exempt from a little product placement.

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Advertising Age has confirmed that global brewer Anheuser-Busch InBev signed a deal to be the exclusive beer brand for the third season of House of Cards . The company will not be paying for the placement, Ad Age reports, but will supply the production with a healthy stash of Stella Artois, Budweiser and its Shock Top brands as part of a relationship that began back in Season One.The publication also reports that Samsung has struck a deal with Netflix, which secured its devices as the tech-of-choice in House of Cards. Although there was no official confirmation of the deal, it's a rumour strengthened by a promotion earlier this year that saw Samsung offering Netflix subscriptions to consumers buying selected Samsung products.There's speculation that Coca-Cola, Dell and Nike have all penned similar deals with the streaming service.As Netflix continues to focus on original programming, it's unlikely this ubiquitous advertising will stop anytime soon; let's hope it doesn't grow too shameless.

Lucy O'Brien is Entertainment Editor at IGN AU. Follow her ramblings on Twitter.