TELENOVELA didn’t start well.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).



Ratings analysis and comparisons follow the chart.

NBC: The network used THE VOICE with its 2.8 rating (steady with last week) to jump-start TELENOVELA, but that show’s first half-hour was 1.4 (down 0.6 from last week’s similar SUPERSTORE stunt), and it crashed at 10:30PM to a dismal 0.8, a drop that extended across all demos.

ABC: THE GREAT CHRISTMAS LIGHT FIGHT returned at 1.4, down 0.3 from last winter’s edition. GREAT HOLIDAY BAKING SHOW was down 0.1 from last week to 1.1. (Note that ABC’s Dallas station aired MONDAY NIGHT FOOTBALL, so these numbers could come down this afternoon.)



CBS: SUPERGIRL fell 0.1 to 1.5, then SCORPION held its 1.7 from 2 weeks ago (there were reruns last week) and NCIS: LA gained 0.2 to 1.4.

FOX: TV’S FUNNIEST ANIMATED STARS wasn’t funny at all at 0.6.

CW: Reruns of the FLASH/ARROW crossover episodes from last week at twin 0.3s.

SCREAM QUEENS ends its season tonight, and although the ratings have been lousy, the show is designed as an anthology, so it could return next season in a different form. Midseason finales include AGENTS OF SHIELD, THE FLASH and IZOMBIE. In addition, CBS takes its annual walk on the wild side with the VICTORIA’S SECRET FASHION SHOW.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

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