The company Snickers is under fire after their UK Twitter account published and then deleted tweets saying the Welsh language read as if “someone sat on a keyboard”.

The Snickers UK Twitter account tweeted out: “A place in Wales or someone sat on a keyboard?” It then tweeted out Welsh place names including Penmaenmawr and the incorrectly spelt ‘Rhosullanrugog’.

The company came under fire with one customer advising them to “rethink this – there are three million of us that you’re about to lose as customers”.

Elfyn Henderson asked: “Not targetting the Welsh market then?”

Adam Davis also replied: “Get rid of whoever thought this was a good idea. They’re a moron.”

The tweets were published just before 12pm and then quickly deleted, and an apology was published at 2am.

‘No joke’

The apology read: “From everyone at Snickers UK we’re sorry to everyone offended by our last tweet, we totally misjudged it and hold our hands up for that.

“We are hugely and wholeheartedly thankful for all our Welsh fans in the UK and all over the world, and promise not to let ill-informed Tweets ruin this relationship any further.”

The Snickers UK account had earlier posted a reply in response to one of the complaints saying: “We were feeling a little hungry at the time. Of course, we love the Welsh. Lunchtime couldn’t come sooner for us.”

They replied to another user with: “We clearly weren’t acting ourselves on this one.”

Cerith D. Rhys Jones replied by saying: “Don’t make a joke out of it. It may seem little to you but we get this sort of thing all the time.

“I’m currently also hungry but I don’t go around doing stupid and offensive stuff like this. Apologise.”