A blogger from Toronto whose silly selfie catapulted her into the limelight as a viral meme sensation warns others to keep their settings on private if they don't want to risk it happening to them.

Kate Killet, 24, took the photo on Halloween in 2010, when she dressed up as a 'heightened version' of a hipster.

The picture, which was meant to capture a fun fancy dress moment, had been uploaded to Facebook and Flickr and laid there untouched for almost two years, when it suddenly went viral.

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Kate Killet dressed up as a hipster on Halloween wearing Birkenstocks, woollen socks, glasses and a braid

Kate resembling her normal self in a photo taken after the viral meme 'incident' took place

Her outfit consisted of denim shorts, a tie-dye crop top, Birkenstocks and woollen socks, with a braid around her head and some oversized glasses.

The 24-year-old was alerted to her outing as an internet star in 2012 when her phone began buzzing off the hook.

Kate told Grazia magazine that friends, some of whom she hadn’t seen since high school, started sending her the snap, which now appeared as a meme with captions.

She said: ‘People were using my face and writing their own captions over it to make fun of hipsters.

'One said “People at this bar think they’re so cool. I’ve been to Iceland – I’ve seen cool.”’

Her selfie was also emblazoned with the words: ‘Hates mom’s genes, loves mom’s jeans’, 'Support vegan infrastructure', and 'Beach house? Love 'em. Unless you were asking about my grandma's, which is so totally Bourgeois'.

The 24-year-old was shocked when the photo featuring different captions went viral on the internet in 2012

Kate's Instagram account shows photos of her spending time with friends and enjoying life

Kate told FEMAIL she is aware that the meme is an exaggerated version of her identity as a hipster

The blogger said she felt very frustrated that she couldn't tell people that she was in fact in fancy dress

Others made more controversial statements including, 'Claims to be open minded, intolerant to different opinions', and 'Rejects your help due to sexism, objectifies you by calling you fat.'

The Canadian couldn’t believe how her life had been turned upside-down overnight: ‘People ask if I was angry or upset but more than anything I feel frustration at the lack of control I had over it all.

‘People were seeing my face and associating it with someone I wasn’t.’

Kate, who was studying at university at the time, became somewhat of a celebrity on campus and started getting recognised on random nights out with friends.

The Canadian said she hasn't removed herself from the online world and her Twitter and Instagram accounts remain open to the public

Kate has learnt to see the funny side saying, 'I am a hipster but I'm self-aware'

But she has since embraced the fact that her face went viral by identifying herself on Twitter as: 'Meme. Glitch. Festivalgoer. Photo Taker. Social Media Freelancer + Consultant’.

Kate told FEMAIL: 'I'm not too bothered by it as I have had the last laugh.

'At the end of the day, I am a hipster but I'm self-aware and that photo is a heightened version for a Halloween costume. It's all funny to me.'

The online sensation has kept her Instagram and Twitter accounts public, but she approaches her posts with caution, just in case.

She advised: 'If you don't want you photo used out of context keep all your social media settings on private.'

Kate told FEMAIL that the best way to avoid a meme 'incident' is to keep all social media settings on private

Scumbag Steve, real name Blake Boston, was snapped by his mum in this picture that went viral online

There are several other viral meme 'victims'. Kate has even met one of them, teenager Blake Boston, who is now also know as 'Scumbag Steve' (although Kate said he was a 'good guy').

Boston transformed into a meme star when a photo of him pulling a moody face with his baseball cap twisted backwards started showing up online.

The picture, which poked fun at his bad boy pose, was paired with comments such as: '£20 for admission ticket, tries to fight you when you scare him', and ‘No bro, it’s spelled liberry’.