Although the first Canadian Premier League kit partnership was signed outside of Bologna, Italy, CPL commissioner David Clanachan believes the deal was actually cemented months earlier in Toronto.



At the start of 2018, sportswear companies from around the world began expressing interest in providing the kits for the seven-team league. The CPL is set to begin in the spring.



But only Macron, who currently outfit five Serie A teams and two UEFA Champions League teams, Club Brugge and Red Star Belgrade, took it upon themselves to fly their CEO, Gianluca Pavanello, to Toronto, unprompted, to meet with CPL representatives.



It was then that Clanachan realized the Italian company understood the vision of the CPL better than their competitors. The CPL signed a six-year deal with Macron late in September.



“If you’ve been in business, you know there are people that can promise you the sun, the moon and the stars,” Clanachan said.