Remember Meerkat? It came out of nowhere in early 2015 — a star of SXSW, in particular — and was on everyone’s tongue for weeks. Then came Periscope, a strikingly similar competitor built mostly in stealth mode, and word that Twitter had acquired it for nearly $100 million dollars before much of the world even knew it existed.

Suddenly, interest in Meerkat fizzled.

A year and a half later, Meerkat is dead, officially, as the company behind it shifts its efforts into a new project.

Ben Rubin, co-founder of Life On Air (the company behind Meerkat), announced this afternoon that Meerkat has been pulled from the App Store:

We just removed Meerkat from the AppStore 😔 bitter sweet moment seeing it go while celebrating @houseparty — Ben Rubin (@benrbn) September 30, 2016

The company itself, however, carries on: they’re now focusing on Houseparty, a group video chat application they’ve been building in secrecy for months. Houseparty lets you quickly jump into “parties” of up to 8 people simultaneously, creating drop-in-drop-out style video chats between any friends who are online at the same time. According to an article published this week by The Verge, Houseparty is already approaching its millionth user.

Meerkat’s own Twitter account has been shuttered and pushed into private mode, and its website now forwards to Houseparty’s website, instead.

Update: I spoke with Life on Air co-founder Ben Rubin, who noted (via email) that the pivot has been a long time coming, and explained some of the company’s thinking: