Blasters have been fired in the imminent streaming wars. Ahead of the Disney+ launch this November, Disney CEO Bob Iger opened about the company’s recent history, good and bad, as well as what differentiates their entry into the streaming market from the glut of existing options.

A wide-ranging profile in The New York Times traces Iger’s path from childhood jobs to the Disney-Fox “God King,” as a top producer at Disney reportedly called him. Amid all the behind-the-scenes detail and discussion of industry titans like Steve Jobs and Rupert Murdoch, one fascinating passage sees Iger acknowledging that Disney’s acquisition of the Star Wars franchise didn’t initially pan out as they’d hoped.

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“I just think that we might’ve put a little bit too much in the marketplace too fast,” he said of the franchise’s apparent box-office fatigue post-Solo and The Last Jedi, which opened within six months of each other. The monster acquisition of 20th Century Fox might be one of many things working in their favor, though. “I think the storytelling capabilities of the company are endless because of the talent we have at the company, and the talent we have at the company is better than it’s ever been, in part because of the influx of people from Fox.”

That supposed Star Wars fatigue hasn’t stopped streaming service Disney+ from developing a reported three Star Wars series, from The Mandalorian to spinoffs featuring Diego Luna’s Cassian Andor and Ewan McGregor’s Obi-Wan Kenobi. The November launch will also provide a home for the Disney, Pixar and Marvel libraries wrestled away from other streaming services like Netflix, which faces its most significant competition yet rom Disney. How then, to differentiate Disney+ from the hundreds of original series Netflix creates with its debt-fueled strategy?

“What Netflix is doing is making content to support a platform,” Iger says in the piece. “We’re making content to tell great stories. It’s very different.” Iger’s words also echo those of Disney+ exec Agnes Chu, who told Vanity Fair earlier this month their approach was nostalgia-driven, but also very careful. “We’re not making a large volume of things just to make them,” she said. “Everything we do, we have a very clear focus that it needs to meet the standards that the originals set, and hopefully take it to another level on Disney+. So we’re pretty thoughtful about harnessing the nostalgia.” Fellow exec Ricky Strauss also noted, “Netflix has been around for years doing what they do. So yeah, we wouldn’t be competitive as far as quantity.”

Disney+ is scheduled to launch on November 12. And while Chu said the service’s first-year slate will initially differ from Netflix with its focus on existing I.P., “that is certainly not the percentage mix that we’re expecting for years to come. It should be a little bit more balanced in years to come.”