One of the key features of the IFTTT app is a rich activity feed that's updated every time a Recipe is used, which is great for those who want to keep tabs on what's going on. If you really need to know the instant something occurs, you can also assign push notifications for select Recipes. What we especially liked is that at the top of the feed is a frequently updated Recipe recommendation based on the services you already use. Aside from the feed, there's also a daily Featured Recipe list curated by the IFTTT team, which is exclusive to the mobile experience. If you'd rather follow the beat of your own drum, you can browse existing shared recipes or, you know, create your own.

We've been an IFTTT user for about a year now, but admittedly have not looked at the service since then. Part of the reason for that is due to a low discoverability factor -- once we're satisfied with the Recipe we created, we just left it alone to do its work. The app, however, excited us into trying out new ones we hadn't thought of before. Creating a Recipe is very intuitive, and was a matter of just selecting the Channel, Trigger and Action that suited our fancy. We also liked the Recipe discovery tool a lot -- one of our favorite Recipes discovered this way is the ability to send new photos taken with the camera directly to Google Drive. While we're not sure if the app will keep us using the service, it certainly seems quite polished for a 1.0 product.

Tibbetts told us that he thinks of the app as IFTTT version 2.0: "Mobile is obviously the way to go. There's that value you can get from your phone -- it's always on your person, it's always connected." He's especially excited about iOS7, as it promises to let apps do more in the background but without the downside of draining the battery. He also said that the three iOS Channels in this release are just the beginning -- he hopes to integrate more native phone Channels in the future. As for other platforms like Android or Windows Phone? Tibbetts said that he definitely wants to see a native IFTTT app in all devices eventually, but is focusing on iOS for the time being. iPhone users can go ahead and download the app right now, while others will have to satisfy themselves with the mobile web.