Disney is preparing to bring its newly unveiled streaming venture to Apple TV despite the iPhone maker’s plan to launch a rival service.

The Hollywood studio announced its widely-anticipated Disney + streaming service on Thursday night at its headquarters in Burbank, California.

The service, revealed at an investor day, gave industry experts a first-look at the entertainment company’s offering to rival Silicon Valley giants Netflix and Apple, which is set to launch its own TV + streaming service later this year.

“The app will in all likelihood be available through traditional app distributors, Apple being one of them,” said Disney's chief executive Bob Iger.

He added that he was “fairly certain” that if people wanted to subscribe to the app they would be “able to do so through Apple and the iTunes store”.

Potential customers of the Disney + service will be able to sign up through streaming player Roku and PlayStation, but Mr Iger refrained from naming other platforms that the service could be available on as Disney hasn’t “made deals with all of them yet”.