



5. Why Hippies Love Granola





Reports of food shortages brought out the best in the local people. They gathered extensive food donations and the National Guard airlifted supplies to the concert venue. Nuns came to distribute sandwiches, pickles, fruit, canned goods and water to the revelers, some of whom hadn’t eaten for days. The Hog Farm Collective, who had been hired as security, also stepped in to help with food concessions. They served brown rice, vegetables and, you guessed it, granola, as easy nourishment for a big crowd. A famous announcement was made, “What we have in mind is breakfast in bed for four hundred thousand! Now it’s gonna be good food and we’re going to get it to you. We’re all feedin’ each other.” Granola has been the cliché food of the hippie generation ever since.