They may be late to the party, but animal activist group PETA is turning its sights to Mario for his raccoon fur-loving ways.

Hot off the heels of Super Mario 3D Land's release in North America, People for the Ethical Treatment of Animals is blasting Nintendo for its famed plumber donning a raccoon suit. The group released a new Flash parody game for its "Mario Kills Tanooki" campaign called Super Tanooki Skin 2D.

"Tanukis are real-life raccoon dogs who are beaten and, as PETA's undercover exposés show, often skinned alive for their fur," says PETA executive vice president Tracy Reiman. "This winter, everyone can give raccoon dogs and other fabulous animals a 1-Up by keeping our wardrobes fur-free."

The game, which is available to play on PETA's website, puts players in control of a skinned raccoon as they hunt down Mario wearing his tanooki suit.

"Tanooki may be just a "suit" in Mario games, but by wearing the skin of an animal, Mario is sending the message that it's OK to wear fur. We created our game to help inform people that in real life, Mario would be wearing the skin of an animal who was beaten, strangled or electrocuted, and it wouldn't give him any special powers other than the power of self-deception," PETA says.