Branding

Effective Branding Is In The Details. The technique you can use to analyze all the details that together comprise your brand is called touch-point analysis, and it involves looking at every potential interaction a stakeholder has with your brand. At each touch-point, you need to measure what brand attributes are being communicated and if that message will have a positive impact on the brand. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. So what do you want your brand to represent?