Chris Wood has had a £15 million (NZ$25.4m) price tag put on him as Leeds United look to fend off English Premier League clubs eager for the in-form New Zealand striker.

Wood, who has scored 17 goals in 29 games for a resurgent Leeds this season, is the centre of speculation as action in the January transfer window heats up.

According to ESPN FC, there is talk of West Ham, where fellow All White Winston Reid plays, and Sunderland, having particular interest in the 25-year-old Wood.

Wood's goalscoring form has helped Leeds to third on the Championship table and raised hopes of promotion.

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But Wood, who moved to Leeds from Leicester City in 2015 for around NZ$5m, might get to the Premier League before then if someone is prepared to pay a heap of cash.

"Leeds are determined to keep Wood as they look to maintain their bid for promotion and they have warned clubs off the former Leicester player by valuing him at £15 million (NZ$25m)," ESPN FC reported on Tuesday.

"West Ham are in the market for a new striker during this month's transfer window, but have been frustrated in their attempts to land Sunderland's Jermain Defoe and Brentford's Scott Hogan.

"Wood is also on West Ham's wanted list as Slaven Bilic looks to add to his attacking options at the London Stadium."

Wood has played for nine English clubs since heading there in 2009.

He received plenty of criticism when he joined Leeds and struggled for goals.

But their patience and perserverance has been rewarded with the success of Wood as a lone target man up front.