Florida gubernatorial candidate Gwen Graham Gwendolyn GrahamModerate Democrats now in a race against the clock Dear Iowans: Apologies for Sen. Rick Scott's lack of decency Jimmy Buffett takes musical shots at Trump during concert MORE (D) unveiled a new ad on Tuesday that criticizes President Trump Donald John TrumpBubba Wallace to be driver of Michael Jordan, Denny Hamlin NASCAR team Graham: GOP will confirm Trump's Supreme Court nominee before the election Southwest Airlines, unions call for six-month extension of government aid MORE and will reportedly air in the ZIP code around Mar-a-Lago, where he has been spending many weekends.

In the ad, Graham labels Trump a “bully” and an “embarrassment,” and she vows to stand up to the president if she is elected.

“We have a president that could not be more ill-suited to be president of the United States,” Graham says in the ad.

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“I got into this because I wanted to be someone that bridged that negativity, that bridged that divisiveness. Now we have a president that I believe is actively trying to create this divide,” she says.

HuffPost reported that Graham’s campaign has made an investment to promote the ad throughout the month on Twitter, and is making a targeted investment in the ZIP code that Mar-a-Lago falls into.

Trump frequently spends weekends at his West Palm Beach, Fla., resort. He is scheduled to host Japanese Prime Minster Shinzo Abe there later this month.

Graham, who is a former U.S. representative, will face Miami Beach Mayor Philip Levine in an Aug. 28 primary.

Current GOP Gov. Rick Scott’s final term will expire in January. He is widely expected to challenge Sen. Bill Nelson Clarence (Bill) William NelsonDemocrats sound alarm on possible election chaos Trump, facing trouble in Florida, goes all in NASA names DC headquarters after agency's first Black female engineer Mary W. Jackson MORE (D-Fla.) in November.