As TV becomes just another part of the internet, it's not simply about which tech company can reinvent (part of) itself as a broadcaster. After all, Google may have already won the war thanks to YouTube, which itself now offers a premium TV option. But away from simply producing stuff for people to watch, there's also plenty of money in the infrastructure underpinning live TV. It's why Microsoft has Azure Media Services (used by the CW) and Amazon has AWS Digital Media, which Netflix uses to process its data. All in all, this move means that Google's dominance over the broadcasting world just got that little bit stronger.