In 2013 Rooster Teeth, a production studio, created RWBY (pronounced "ruby"), a fantasy web series that centered on the lives of four girls as they went to school to learn to be better fighters, tried to get along despite their differences, and occasionally fought monsters and other assortments of villains. So far RWBY has had positive criticism from viewers. From its conception until the end of its second volume of episodes, RWBY has managed to gain favor and generally good reviews, which meant that its story looks like it may go on for a long time. One method Rooster Teeth used to gain support for this series was the use of multiple trailers that made people want to learn more about the main characters and the world RWBY took place in. When the series finally began making actual episodes, Rooster Teeth also made the actual story both interesting and fun to watch, mostly because of the awesome action sequences that came from the main characters working together. And the majority of positive famale representation also helped RWBY gain fans. Unlike a majority of the content Rooster Teeth has produced, like the Red vs. Blue series, Rwby was a show that viewers of all ages could see without use of profanity or comedy that might be too mature for younger viewers. But overall RWBY has been an entertaining series that was entertaining and enjoyable in its own right.