Description

White Oak was the last US Cone denim mill in North Carolina that produced storied denim for over 100 years.

Before they shut down, we flew down to North Carolina to purchase all the White Oak denim we could get our hands on. This collection is our first batch from that trip.

With our first denim collection, we focused on creating a truly unique style of pant that's under $75 while using best in class heritage denim fabric and hardware. Fabric, as mentioned, is world class in its own right from Cone White Oak that's weighty at 13.25 oz and the hardware comes from YKK's Japan's branch, using a branded Jomers classic shank front closure. The wash is a single rinse wash without any drying processing for a conservative looking jean with minimal branding for a cleaner look. We believe we're delivering an incredible jean that's priced well below the current denim menswear market for anything similar.