"It's crazy to announce something this early," says Xbox chief Phil Spencer. "But when I put myself in the shoes of our customer, I want to be able to make a choice on what console I want to buy with as much information as possible. We want to give you the information to make that decision. We also want to go talk to the developers that are out there today, that are building games for next holiday, and say here's what you're going to have at your disposal on the console side."