23:16

In what appears to be a severe escalation of the supermarket wars, a man has been airlifted to hospital from the Victorian town of Rosebud after he was reportedly stabbed at a Woolworths.

Ambulance Victoria said paramedics were called to an incident in Rosebud, which is 88km from Melbourne on the Mornington Peninsula, at 12.55pm and treated a man in his 30s for “upper body injuries”. He was taken by air ambulance to the Alfred Hospital in Melbourne and is in a serious but stable condition, paramedics said.

Neither paramedics nor Victoria Police — who asked Guardian Australia if we calling about the Rosebud incident almost before we’d stated our name — have provided any more information at this stage.