The New York State Office of the Attorney General has told Newsmax TV host Wayne Allyn Root “to immediately cease and desist from making misleading claims” after the right-wing host touted alkaline silver as an important product for people who are concerned about coronavirus.

Root is the host of The Wayne Allyn Root Show on Newsmax TV, a cable news network that “reaches over 70 million cable/satellite homes and subscribers.” The network has positioned itself as an aggressively pro-Trump voice and recently began airing a program featuring former White House press secretary Sean Spicer and former Republican National Committee deputy communications director Lyndsay Keith. Its CEO is Christopher Ruddy, a Trump friend and adviser.

As Media Matters first reported, Root used his March 11 program to downplay concerns about the coronavirus. He then addressed people who were concerned about the virus by directing them to watch an ad touting a suspect silver product. Root stated: “‘My Doctor Suggests’ message is next. You fear coronavirus, here’s a very important message now.” Newsmax then aired an ad for MyDoctorSuggests.com featuring Gordon Pedersen, who claims to have an “all-natural solution” that “destroys” things like “viruses.” (The advertisement also touted a promo code specific to Root.)