“It was pretty amazing. The short helped get it in front of people — it helped them understand the visual language of the movie and what we were trying to do and why this story needed to be told. It was an indication of, this is kind of what the feature will be like. And it caught the attention of an executive at Overbrook, who then took it to Jada Pinkett Smith and she watched it and fell in love with it. So they came on board and are helping to produce the movie.”