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Romney votes cost 3 times Gingrich votes

Mitt Romney won the Florida primary in a landslide, with more than 46 percent of the vote. But a closer look at the financials shows that in terms of ad spending, each vote cost him and his Super PAC more than three times as much as the competition.

According to research conducted by a rival campaign, Romney and the pro-Romney Super PAC Restore Our Future spent a total of $15,389,287 on advertising in Florida.

Gingrich and the pro-Gingrich Super PAC Winning Our Future spent a total of $3,389,805 on advertising in the Sunshine State.

With 100 percent of precincts reporting, the Associated Press reports that 771,842 votes went to Romney, while 531,294 went to Gingrich.

By those numbers, the Romney campaign and its Super PAC spent $19.94 per vote, whereas the Gingrich campaign and its Super PAC spent just $6.38 per vote.