Don’t be fooled by the influx of smashed patties and underground pop-ups proliferating across the city right now; Los Angeles’s burger wars are still heating up. The next big name to drop into the mix comes from the Badmaash crew, who opened their retro-inspired La Brea spot Burgers 99 at precisely 8 o’clock this morning.

While the name Burgers 99 is brand new, the idea has been brewing for years with brothers Nakul and Arjun Mahendro and their father Pawan. The guys have deep connections in the LA culinary world thanks to two busy locations of their Indian restaurant Badmaash, and they’ve long thought about branching out into their favorite food: cheeseburgers. Add in the kind of retro-cool nostalgia and hype (Nas was at the friends and family event over the weekend) that comes with the guys’ connection to the streetwear scene and all things Fairfax, and Burgers 99 is born.

The restaurant itself is a simple bit of neon-tinged fun. Diners order at the counter up front and grab one of a handful of seats inside to wait for their order. A large corner patio in the back of the Matt Winter-designed building offers more tables, and will be used in the future for events and casual collaborations, which Brick Stowell will oversee.

The menu from chef Geovanny Delgado (Here & Now) stays equally pared down, with room for a couple of burgers, including the Burgers 99 take on classics like the In-N-Out double-double and the McDonald’s quarter-pounder with cheese, plus hot dogs, fries, milkshakes, a housemade cherry Coke, and a vegan burger to boot. Burgers 99 is also doing breakfast until noon every day, with options for an egg sandwich, two kinds of breakfast burritos, and a house coffee blend made in concert with next-door coffee shop Neighborhood.

Burgers 99 is open right this very second at 131 South La Brea, keeping hours every day moving forward from 8 a.m. to 10 p.m., with an option to add on some late night hours in the near future.