The digital age is bringing persistent change in the marketing game over the past decades. The brands can determine the way to connect with customers. The latest technology offers better control of the relationship and interactions in the hands of clients. The brands have to fade away or adapt to this new technology. Along with all benefits, both customers and brands are worried about security.

Data breaches and hackers are a consistent threat to security. Records of customers can fall into dangerous hands because hackers are consistently finding loops to access databases. In this situation, marketers need blockchain encryption.

Reasons to Choose Blockchain Marketing

Blockchain, a ledger, records, and time-stamps each transaction along with online interactions between parties. See these steps to understand the working of blockchain:

John wants to send cash to Harry

This transaction is an online block

This block is transmitted to each party in this network

The parties in this network will approve that this transaction is lawful

The block may be added to this chain that offers a transparent and indelible transaction record

The cash moves from John to Harry

Improve Operation Efficiency and Cost

A chief financial officer may appreciate some improvements in the blockchain. For example, the transactions are easy to carry out digitally to do the maximum transaction in one second, from thousands to millions.

Use of blockchain can cut the cost of infrastructure for investment banks by almost 30%. This technology can remove intermediaries involved in email, transactions, and advertising. Brands can directly connect with every customer. It will decrease the expense of intermediaries.

Boost for Brands

Rights of data privacy force brands to treat clients with respect. The blockchain is a great technology to improve transparency. Brands must explicit about obtaining permission for data collection and use of this data. This transparency is necessary to breed 100% trust. It can be a good solution to data breaches. With blockchain, it is possible for marketing brands to publish their case studies for verification of their independence and transparency.

Innovation with Blockchain

Though a new technology brings doubts and fears, it also brings hopes and change. You can improve the reputation of your business with location-based marketing or mobile apps. Similar unexpected innovations are possible with the Blockchain Marketing.

Smart Contracts

Smart contracts are growing through the B2B atmosphere. Smart contracts depend on blockchain to authenticate and vet each contract that is linked in each relevant transaction. Brands can get a chance to exchange shares, cash and other things in a transparent manner. Moreover, it opens the doors of cross-promotional advertising between different brands. It may apply to social media channels where ICO Infuencers can play an important role.

Loyalty Programs

Blockchain application can be an essential part of your loyalty program where retailers can create their own currency for customers to claim rewards. It is possible with the blockchain because several brands are using blockchain currency for their loyalty programs. Customers have to get loyalty points to earn these benefits.