Earlier this week, stock-trading app Robinhood announced that it would offer a new feature to users in early 2019: a checking and savings account that didn’t have any fees attached to it. But after the feature received intense criticism, the company appears to have backtracked, saying that it plans “to work closely with regulators as we prepare to launch our cash management program.”

Launched in 2014, the company allowed users to trade stocks on companies listed on the US stock exchanges for free. A year later, its user base had grown to “hundreds of thousands” of customers who had “transferred $1 billion” on the platform. Earlier this year, it launched a new feature that allowed users to trade cryptocurrencies, and reportedly began speaking with regulators to offer other banking products, like savings accounts.

The banking industry comes with considerable regulations

That territory comes with considerable regulations, and Bloomberg noted at the time that most financial startups worked around that by partnering with existing banks and license-holders. Earlier this week, Robinhood launched its new feature: a tantalizing savings and checking feature that came with a Mastercard debit card and no ATM, membership, overdraft, transaction, or other fees. That all with a huge 3 percent interest rate — well above the national average of .08 percent — although it would apparently fluctuate depending on the health of the economy. Robinhood also said that the feature would be insured by the Securities Investor Protection Corporation (SIPC), rather than the Federal Deposit Insurance Corporation (FDIC).

The problem is that nobody apparently told the SIPC that this was happening, and while the accounts look like bank accounts, they aren’t. Corporations like the SIPC and FDIC provide considerable protection for people who put their money in securities or banks in the event that they fail. (The FDIC was founded following the Great Depression, and the SIPC was founded following the recession of 1969-1970.) SIPC CEO Stephen Harbeck told TechCrunch that “Robinhood would be buying securities for its account and sharing a portion of the proceeds with their customers,” and that that’s not something that they cover. Harbeck also told Bloomberg that had the company come to them with the feature ahead of time, that he had “serious concerns about this.”

Analysts said that the product could potentially draw regulatory attention

Analysts were less charitable: CNBC reported that UBS analyst Brennan Hawken called it a “potentially risky ploy that is skirting very close to actual banking and therefore could draw regulatory scrutiny,” and that it appeared that accounts “look more similar to a money-market fund” rather than a bank account, and that users might experience “friction in and out of the product.” But Hawken also noted that Robinhood is investing in treasury bonds (which currently have a 2.7 percent interest rate,) and may have carved out some agreements with ATM retailers to bring in revenue to maintain the 3 percent interest rate for consumers.

Following the backlash, Robinhood deleted their introductory blog post, and issued a new one from cofounders Baiju Bhatt and Vlad Tenev, saying that while they were “excited and humbled” about the response to the product, they “realize the announcement may have caused some confusion,” and said that they plan to “work closely with regulators as we prepare to launch our cash management program,” and “revamp” how the program is marketed.

Just what this new “cash management program” looks like is unclear. Robinhood spokesperson Lavinia Chirico has not responded to repeated requests for comment and clarification as to what the future of the feature might look like, or which regulators the company is speaking with. The company is now taking signups for a “cash management” waiting list, but details on what that looks like remain sparse. The fine print on the sign-up e-mail simply says that it will be an added feature to its brokerage account and “and will not be a separate account or a bank account,” and says that it will “provide additional information on the cash management program once it is operational.”

Update December 16th, 2018, 9:20AM ET: An earlier version of this article stated that the SIPC was founded following the Great Depression. It was in fact founded in 1970 after the 1969 recession.