We are one step closer to bringing the benefits of blockchain and cryptocurrency to the mainstream.

Following our participation in the Billion Journey Project, we are delighted to announce that we will begin work with Go-Ahead to improve the experience for their rail customers.

FTSE 250-listed Go-Ahead will leverage DOVU’s blockchain-powered reward platform to learn more about its customers and to incentivise changes in passenger behaviour.

Go-Ahead is one of the UK’s leading public transport providers enabling more than a billion journeys each year on their bus and rail services. The company place great importance on partnership, adopting a collaborative approach with governments, local communities and strategic partners; developing and operating services that create long term value for everyone.

“With our passengers taking over one billion journeys a year, it is important that we are always looking at how we can better meet and exceed their changing needs. The quality of the businesses we have worked with through the Billion Journey Project has been was extremely high, and I hope it is a great indication of where the future of the transport industry is headed.” — David Brown, Go-Ahead Group Chief Executive.

DOVU’s project will initially be rolled out on Go-Ahead’s Thameslink and Southern Rail services and will focus on the first and last mile of the customer journey. By using the DOVU platform, users will be able to earn cryptocurrency when they share their valuable travel data and make changes to their travel behaviour. Sharing their data will help Go-Ahead to better understand travel habits and better communicate with customers.

“Improving and rewarding customer loyalty and behaviour should be an essential part of what we do. We are delighted to be working with DOVU to realise this ambition”. — David Gornall, Innovation Lead, Govia Thameslink Railway.

This is an exciting development for the mobility industry. Bus and rail companies are embracing innovative technologies like blockchain and cryptocurrency in order to improve customer experience, their business and ultimately create a smarter mobility world.

Data is the oil of the new economy and transport users are being incentivised to share their data in a responsible way. The result is a win-win for consumers and corporates: actionable data that can boost efficiencies and improve services.” Krasina Mileva, COO & Co-Founder at DOVU.

The eight-week Billion Journey Project culminated last week at a Demo Day in London, where Krasina Mileva presented the DOVU platform solution amongst nine other start-ups.

Follow our journey for updates on our work with Go-Ahead.

In the meantime, did you download the DOVU Wallet? You can start earning now!