



1 / 5 Chevron Chevron Photographed by Mam Marcus, Vogue, April 2013

Most models would say that the best beauty advice they can give is to always—no matter how exhausted you are—take off your makeup before you fall asleep. It’s what keeps them looking perennially fresh-faced despite the hours they’ve put in, the miles they’ve traveled, and the number of beauty looks they’ve had applied to their skin. So you’d imagine our surprise when, this fashion month, a few of the industry’s most in-demand faces told us that they actually prefer to sleep in their makeup. “For the eyes it’s fine,” Edie Campbell clarified. “For foundation it’s not.”

For all of her experience having makeup professionally applied, Campbell swears that a rimming of Yves Saint Laurent kohl and a coat of jet-black mascara look better the next morning, time spent on a pillow providing the necessary last step in achieving the lived-in, “fossilized, Paleolithic makeup” she’s after. And however devoted Joan Smalls is to cleansing her skin, she purposefully leaves behind the remnants of her smoky liner or shadow. Come morning, she says, “I’ll blend it in—I love how it gets in between the lashes.” Perhaps the most compelling argument for ditching eye-makeup remover altogether: It turns out that the iconic allure of Adriana Lima’s ice-blue gaze is partially due to a consistent coat of mascara. “I never take it off,” she admits. “I just keep piling it on every day. I love it heavy.”

Irina Shayk, for her part, sees smudgy black eye makeup (and a blast of dry shampoo on the scalp to purposefully make hair look “crispy and dirty”) as a form of rebellion against her professional life. “[For] my job, you have to look perfect: perfect body, perfect hair, perfect face,” she says. “So sometimes I love imperfect looks.” Your weekend beauty regimen just got a lot easier.