Update: As expected, Amazon has matched the Buy 2 Get 1 Free sale for Vita games. The Amazon offer ends on February 25.

Original story: In Target’s latest weekly ad the retail chain revealed a “Buy 2 Get 1 Free” promotion for PlayStation Vita games. The Vita hits store shelves next week, February 22, and the Target sale runs from today, February 19, to Friday, February 25.

However, forum-goers at cheapassgamer.com have been having mixed or negative results, saying some Targets are not honoring the deal, even when the customer has the ad in-hand.

Luckily, rival chain Best Buy is openly “price-matching” the ad and also has a wider selection of Vita games available (Target apparently isn’t carrying all launch titles).

Originally Posted by dagarcia2678 I got Best Buy to price match this with no fight. Didn’t even get a manager involved. Possibly the easiest PM I have done in a long time.

Amazon.com is expected to follow suit for those who prefer to do their shopping from the comfort of their own home.

Check back tomorrow for VentureBeat’s massive PlayStation Vita launch coverage.