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The UK’s first ‘cereal café’ has opened in east London.

Cereal Killer Café, owned by identical twins Alan and Gary Keery will serve 120 different varieties of cereal, and little else.

Visitors to the hotly-anticipated venue on Brick Lane will be able to concoct their perfect cereal cocktail by customising their bowls with 20 different topping and 30 different types of milk.

Opening today, Cereal Killer Café has already caused a stir by charging £2.50 for a small bowl of cereal in one of London’s poorest boroughs, Tower Hamlets, where one in two children are growing up in poverty .

But that didn’t seem to deter cereal-lovers as the new store was packed within in hours of opening.

"We thought, 'Well, why isn't there anywhere that you can just go and sit down and have a bowl of cereal?'" Gary Keery said.

"So we have done some research into it. Would it work as a business? How would it look? Where would we get the cereal from?

"And everything was just ticking all the boxes for us so now here we are, just nearly a year and a half later and we are about to open our doors, so it's exciting."

The café is on Brick Lane in London's East End, stretching across two floors, with seating for 50. The walls showcase colourful cereal boxes, plus some fictional "serial killers".