Women from the tech offices of Silicon Valley to the streets of New York City have embraced a new status symbol: shoes available at a price of $145 and up that happen to be as cute as they are eco-conscious.

Rothy's, a shoe startup based in San Francisco, turns plastic water bottles into trendy ballet flats. Since its launch in 2016, the company has gained a ravenous following, including venture capitalists and the editors of Vogue. While the shoes aren't the most environmentally-friendly in existence (check out these future Adidas kicks that will be 100% biodegradable), Rothy's has diverted more than 10 million plastic bottles from landfills since its founding.

The company opened its first retail store in San Francisco this week. With its wood floors, bright lights, and shoes artfully mounted on the walls, it feels more like an Apple Store than a DSW.

We stepped into the Rothy's headquarters to learn how the new status shoe came to be.