Chatbots have gained a lot of attention among digital marketers today. A chatbot is a software that carries out a specific task assigned to it. Many digital marketers have expressed that the advent of the chatbot is a great advantage to them since many of their tedious tasks can be automated to chatbots. Chatbots are transforming the digital marketing landscape with its speed and the capability of performing various tasks with accuracy. Let us have a look at the pivotal role played in making a digital marketing strategy successful.

How Brands Can Capitalize On Chatbots For Communication?

Conversational marketing has become more crucial these days since brands are keen on spotting ways to build a conversation with their customers. Brands feel that having an interaction helps them in building a strong bond with the customer alongside helping them in understanding the customer much better. Hence, brands are believing that conversation could maximize their conversion rates. Subsequently, this has led brands to make chatbots as part of their conversational tactics. Let us have a look at the way chatbots function when it comes to conversation.

Build Effective Conversation With Chatbots:

Many marketers have opined that chatbots could be used as an effective medium to kick-start a conversation with a prospect. For instance, if a person lands at your website, the chatbot can guide the person through your web pages and show the available products. To perform this task, you must program the questions to the chatbot; you usually ask a new customer. Maintain a lighter tone in the questions as people must find them to be pleasing and should drive them to answer. Add some enchanting phrases like ‘How can I surprise You?’ Hence, as soon as a person lands at your website, the chatbot will welcome him and shoot-out the questions you have automated in it. Thus, based on his replies, the chatbot can showcase his desired products.

The replies that were collected by the chatbot will help you in knowing where the customer is in the sales funnel. Moreover, you will also come to know his preferences and expectations from you. As chatbots are capable of retrieving the basic information about a prospect, this will help you to get in touch with him and build a more relevant and meaningful conversation. Eventually, you can easily transform a prospect into a customer and achieve a higher conversion rate.

Proactive Nature Of Chatbots:

Chatbots can be utilized as a tool to reach out to a customer before he reaches you out. The consumer market has expanded wider than ever before that brands are competing with one another to get into the minds of people. Customers also have a wide range of options as they are getting exposed to advertisements from various brands and companies. Hence, spotting a prospect and making him buy your product is not an easy task in modern-day marketing. But using chatbots, you can enhance your brand awareness, thereby convert a prospect into your customer.

You can automate the question and surveys to your chatbot, which you usually ask a new customer. Frame questions like ‘Hi! Have a glimpse at our wide range of apparel. From 30% offer and more’. Chatbots will drop-in the message to a large number of people. Adding phrases like ‘30% offer and more’ will drive people to take action. Thus, by following such a measure, many people will come to the presence of your brand, which eventually makes lead generation easier. A chatbot itself reaches out to a person, drives him to look at your products, and eventually makes him place the order. Thus, a chatbot has the potential of converting a random person into your customer.

The Way Brands Leverage Chatbots:

H&M:

Chatbots are equipped enough from spotting a prospect to driving him to check out the product. The chatbot of H&M, one of the leading clothing brands, showcases the apparels based on your preference. Additionally, you can place the order within the chatbot, and you don’t have to switch to the website. The chatbots will interact with you and showcases apparels on the basis of your response. Based on the data it collects from you, the chatbots are capable of coming up with more appropriate suggestions that exactly matches your interest, which will make shopping much easier for you. Many customers have expressed that chatbots have given them a contended shopping experience. They have added that chatbots are displaying more relevant suggestions to them, thus cutting down their time in choosing a product. Moreover, the conversational approach of chatbots has also grabbed the attention of people, which they find to be more engaging. According to a recent survey, 65% of people have said that they have used chatbots. The number is expected to rise in the coming years. Thus, chatbots may turn into a shopping point in the mere future.

Domino’s Pizza:

Today, in this fast-moving world, people are craving for instant replies from their service providers. A recent survey has revealed a company can lose around 50% of its customers if they take time to respond. Chatbots are capable of delivering instant replies to customers, providing a better customer experience. Moreover, chatbots can handle any number of customers at a time.

The chatbot of Domino’s Pizza has garnered wide reception among the customers for its instant response and better user-friendly experience by offering relevant suggestions to the customers, helping to track the placed order, etc. People opine that the conversational tone of chatbot and the immediate response has made them go with chatbots for placing orders rather than choosing food delivery applications.

Best Chatbot Tools:

Have a glimpse at some of the chatbot tools which you can take advantage of to build an effective chatbot for your business.

Collect.chat:

Collect.chat is one of the most commonly used chatbot tools today. Notable nature of the chatbot is that it can have a more human-like conversation with the customer. Most probably, the customer on the other end will feel like he is interacting with a human. More than 10,000 businesses globally are using Collect.chat.

SnatchBot

Snatchbot is a widely recommended chatbot tool. Using SnatchBot you can build chatbots easily across all the major social platforms including Facebook Messenger, Skype, Telegram, Line and Viber. You don’t need to know coding to create a chatbot using this chatbot tool.

Grab Attention With Personalization:

Personalization marketing has turned into one of the most sought after strategies by brands to maximize their conversion rates. Chatbots help you to deliver a personalized experience to your customers. For instance, if a person approaches your chatbot, alongside responding to his basic queries, it will collect his basic information. Thus, you can reach him out with personalized messages. Since you will come to know about the prospect through the replies received by your chatbot, you can also grab his attention by framing personalized advertisements by highlighting his priorities from you. Ensure that you have added his name, which will make the customer think that the ad is crafted exclusively for him and gives a feel that you value him more. This is the psychology behind the success of personalized marketing. More and more brands are shifting to personalized marketing today to achieve a higher conversion rate. Thus, chatbots play a substantial role when it comes to personalization marketing.

Efficient Cost-Cutting Tool:

Brands usually pump-in a massive sum of money for marketing their product. In today’s competitive marketing world, every brand employs a considerable number of people to create an effective marketing strategy and to implement it. But, marketers feel that chatbots perform many tasks better than humans with more accuracy and at a fast pace. Today, chatbots are regarded as ‘lead generators’ due to its capability of driving valuable insights about a prospect, which helps you in making more accurate predictions about a customer. Therefore, you don’t have to employ an analyst and pay him every month. The conversational nature of chatbots has also removed the necessity of employing a salesperson.

The result of a recent survey has shown that chatbots are capable of solving 85% of the basic queries of customers. In the coming years, brands are expected to have a maximum of their business through chatbots. Hence, the requirement of hiring a salesperson will come down gradually in the coming years. Moreover, chatbots are capable of handling many customers at a time and available to respond to the queries of customers round the clock. This will eventually uplift your conversion rates due to the capability of the chatbot to handle any number of customers in a given time. Hence, employ a chatbot and reap the benefit.

The Efficient Team Manager:

Chatbots can be used to manage your digital marketing team efficiently. Chatbots like Standup bot and Nikabot can be used to monitor your digital marketing team and help them keep updated. The chatbots can monitor your digital marketing team round-the-clock and come up with a report on it, which will help you to track the performance of your team. Thus, you don’t have to allocate time to monitor your team. Making a digital marketing strategy successful and achieving a higher conversion rate completely depends on the performance of the team involved in framing and implementing the strategy. These chatbots help you to bring out the best among your team members by giving a clear and detailed report about their performance. In some instances, the members of your team may work remotely from different places and different zones. These chatbots can be used to track their work irrespective of the time they work.

Make Chatbots Part Of Messaging Applications:

Today people spend more time on messaging platforms like WhatsApp, Facebook Messenger, and WeChat rather than on the standard applications. Messenger alone consists of 1.3 billion users globally, which is expected to surpass 2.4 billion users by 2021. Therefore, by adapting to the emerging trend, integrate your chatbot as part of Facebook Messenger. With the increase in social selling and the usage of messaging applications, chatbots will play a substantial role in maximizing your business in the coming years. Moreover, chatbots are capable of interacting with people in the conversational tone. Thus, integrating your chatbots with messaging applications will avail you of many benefits.

Take Away:

As social selling is expected to upsurge further in the coming years, chatbots will turn into the major selling point for brands due to their comprehensive nature. Though chatbots are still in their infant stage, they avail enormous benefits to marketers. On the other hand, customers have also expressed that chatbots have given a new dimension to their shopping experience, which they find to be more engaging. The real-time reply and more accurate suggestions have made shopping much easier for customers. Marketers have also noted that the advent of chatbots has bridged the gap between marketing and sales. According to a recent survey, 65% of people have opined that they will reach out to chatbots before making purchasing decisions.

Today, chatbots are considered as ‘conversation starters’ due to their ability to approach a prospect on its own. Sooner or later, they will be equipped enough to carry out a meaningful conversation with the prospects. Thus, it is more evident that chatbots are going to have an inevitable space in digital marketing in the coming years.