Now that many executives are finding measurable results from their Big Data initiatives, they are looking ahead and making decisions about investments in emerging capabilities such as artificial intelligence and machine learning.

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Executives of the nation’s biggest corporations fear that major disruption is on the horizon. This is a central finding of the 2017 Big Data Executive Survey from NewVantage Partners, which tracks the views of senior corporate executives on disruptive capabilities, ranging from Big Data to artificial intelligence.

According to the fifth annual survey, which was released this month, nearly half of senior executives surveyed — a remarkable 46.6% — see disruptive change coming fast, with many fearing that their companies are at significant risk of disruption or displacement. Survey respondents consisted of corporate business leaders (CEO/president), data leaders (chief data officer), technology leaders (chief information officer), analytics leaders (chief analytics officer), and marketing leaders (chief marketing officer). Fifty major corporations were represented, including companies such as American Express, Biogen, Bloomberg, Capital One, Disney, Ford Motors, General Electric, JPMorgan Chase, Nielsen, Turner Broadcasting System, Visa, and Wells Fargo.

Previous editions of the survey were focused on levels of corporate investment in Big Data approaches. The 2017 survey focuses on “measurable results” and the business impact of Big Data investments thus far, and then attempts to look ahead to the coming decade — to how investments in emerging new capabilities, such as artificial intelligence (AI) and machine learning, will disrupt and transform traditional ways of doing business in an increasingly evolving and dynamic world.

The welcome news for many corporations is that, with 95% of executives now reporting that their organizations have undertaken a Big Data initiative, 80.7% of executives now characterize their Big Data investments as successful. Further, 48.4% of executives indicate that their Big Data initiatives have produced “measurable results,” with benefits ranging from expense reductions to the creation of new avenues of innovation and disruption for their businesses. Significantly, 21% of executives say that Big Data has had a highly disruptive and transformative impact on their organization.

With investments in Big Data now bearing fruit, what do executives expect from the future? When executive respondents were asked, “Do you fear that your firm may be at significant risk of disruption and displacement in the coming decade?,” 6.9% answered that it’s “transform or die,” and 39.7% share the view that “change is coming fast.” These are executives who aren’t waiting around to see what comes next. They do not favor complacency.

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