The Pittsburgh Penguins today unveiled the logo for their 50th anniversary season in 2016-17.A season-long celebration will start with a Fan Fest on August 27-28, featuring appearances by players, coaches, alumni and activities for fans of all ages. There also will be special opening night festivities, a documentary on the history of the Penguins, unique benefits for season ticket holders and other anniversary-themed initiatives.Today marks the 50th anniversary of the Penguins franchise being awarded by the NHL (February 9, 1966). The team began play in the 1967-68 season.The Philadelphia Flyers, Los Angeles Kings and St. Louis Blues also were part of the NHL’s 1967 expansion class and will be marking their 50th anniversary seasons in 2016-17.“We’re looking forward to a season-long salute of a half-century of Penguins hockey,” said David Morehouse, President and CEO of the Penguins. “We’re excited to honor our history, and we think our fans will enjoy the many activities that we have planned. We will have more announcements related to the anniversary heading into next season.”As a special thank-you to fans in conjunction with the 50th anniversary announcement, the Penguins announced that all items at PensGear stores at CONSOL Energy Center will be 50-percent off for the next five home games (Feb. 10 vs. NY Rangers, Feb. 18 vs. Detroit, Feb. 20 vs. Tampa Bay, Feb., 27 vs. Winnipeg and Feb. 29 vs. Arizona).The anniversary logo features the traditional skating Penguin and the team’s three Stanley Cups.