"Maybe this ad can inspire someone to be the best they can be."

We told you about Axe’s new campaign encouraging men to “find their magic” by celebrating what makes them unique.

The company’s spot already included gay characters, but a new version features the new winner of RuPaul’s Drag Race Season 8, Bob The Drag Queen.

Axe

“After the coronation, Bob the Drag Queen appeared in a first of its kind ad for the new Axe “Find Your Magic” point of view, which spotlights how individuality and personal style are what really make a guy attractive,” Axe told NewNowNext in a statement.

“Just like RuPaul’s Drag Race,, “Find Your Magic” challenges outdated notions of masculinity and sends a message that guys can be what they want, dress how they want, love who they want and live fiercely. ”

YouTube

“Sometimes being your most authentic self involves accepting others for who they are,” Bob said about the spot. “Maybe this ad can inspire someone to be the best they can be.”





