They actually had this feature but removed this in late 2011, the reasons they cited were that it was too much work and sometimes it just didn't work. They reimplemented this facility in September 2012 (I think...) and I think I was one of the very first people who have had their region changed (had it changed to UK), the only way to change it that time was to have it changed over the phone by calling their customer care.





Also, you will lose ALL the content that was associated with your account previously meaning you won't be able to redownload anything unless it was downloaded using the same console, I lost all of them.