Egyptian-born, Canadian-raised Karim Rachid has designed everything from waste bins to luxury goods, and basically everything in between. Described as the "Prince of Plastic" and the “most famous industrial designer in all the Americas" by Time Magazine, Rachid’s untethered design sensibilities are entirely free from precedent. An absolute disregard for design trends is precisely what makes the partnership between Rachid and Spanish NH Hotel Group so thrilling.

Unlike other multinational hotel chains who’s focus is on brand uniformity, NH’s commitment to memorable and unique experiences is core to its strategic effort to beating out big chains like Marriott International or Hilton Hotels. Founded in 1978 with just one hotel, their bet on delivering one of a kind spaces for each hotel and city has successfully made guests obsessed with the brand.

Today the company operates over 350 hotels in 28 countries most recently with the completion of the OMA Tower in Rai Amsterdam. None of which could be described as contemporary or typical, with each having its own unique flair and style NH has made sure there’s always something new for travellers.