Behold. This is probably the worst airline livery that I have ever seen.

China Eastern didn’t have the best livery to begin with. But at least it was a livery. Their new colors, shown off on this 777-300ER, look more like a leased plane where they don’t want to spend the money to paint the plane than an actual livery.

But what you are looking at here is China Eastern’s official new livery. It will be going fleet-wide (unless they come to their senses). This is the first of 20 new 777s that the airline plans to take delivery of.

I am not quite sure how a company can conclude that this is a good idea. Let’s not bother with a creative design down the side or even care about having more than three colors. Let’s just workshop some horrid livery in Microsoft Word and call it a day.

I really, really hope that the airline re-considers this design. Please.

What do you think of this livery?

David Parker Brown EDITOR-IN-CHIEF & FOUNDER - SEATTLE, WA. David has written, consulted, and presented on multiple topics relating to airlines and travel since 2008. He has been quoted and written for a number of news organizations, including BBC, CNN, NBC News, Bloomberg, and others. He is passionate about sharing the complexities, the benefits, and the fun stuff of the airline business. Email me: [email protected] http://www.airlinereporter.com