HARA is a global & open blockchain-based data exchange. HARA brings data symmetry to all players while incentivizing all members to continuously participate in a virtuous cycle. Our mission is to create an overall sustainability for the world's most socially impactful sectors, starting with the food sector and expanding to other sectors such as health, mobility, education, and recreation.

The purpose of HARA is to create a prosperous data exchange economy that drives the use of informed datadriven decisions in society. Starting with agriculture and food sector, HARA is an end-to-end solution for all stakeholders in the data exchange market for the world’s most socially impactful sectors. There are four groups of participants in HARA ecosystem: data providers, data buyers, value-added services and data qualifiers. Raw, structured and analyzed data is available at the HARA exchange. The HARA app and web portal are gamified in such that data providers, such as farmers, who supply data are rewarded with loyalty points (HART tokens). These points may be redeemed for various products and services, such as phone credits, discounts on agriculture supplies, and education supplies.