It’s so FLUFFY!!!

The guardian, champion, and best friend of your favorite site on the internet is now here in super cute and cuddly form and totally wants to hang out with you. It comes in regular fun size (15 in) and SUPER MASSIVE AMAZING size (27 in) that can watch over you while you sleep and protect you from bad dreams. Both are made from the softest, snuggliest fabric ever that you just won’t be able to keep your hands off of. (Sadly, Snoo is genderless and thus may not return your affection in quite the same way.)

See Snoo Go! (and win gold)

We’d like to formally invite all of you to join /r/snoospotting, a community for fans and paparazzi to document snoo’s every move out in the wild. It can be a doodle on your notebook from class, a sticker on a parking meter, or anywhere you want to take snoo with you, even if that’s just watching TV with you on the couch.

If you decide to turn professional Snoo stalker, there’s even a chance it could turn into a paying gig. Each day for the next week, we’ll be picking our favorite five photos submitted to /r/snoospotting and awarding the user with amonth of gold. After that, we’ll be picking our most favoritest photo of all each month to receive a YEAR of gold. Yay!

Daily trivia: A Snoo plush was actually what Alexis wanted the first piece of reddit merch to be back in 2005, but he and Steve got into a fight about it because they didn’t have enough money and didn’t know anything about stuffed animal manufacturing, so they had to settle on shirts instead. Maybethese plushes will make your dreams come true too?