9 Brands To Boycott To Hold Israel Accountable

Boycott, divestment and sanctions (BDS) are big news in 2014. If Scarlett Johansson’s Sodastream fiasco didn’t grab your attention, perhaps the American Studies Association’s boycott of Israeli universities did, or Netanyahu’s increasing talk of million-dollar PR campaigns, legal offensives and diplomacy efforts to counter the BDS threat. Opinion pages are filled with debate, John Kerry has warned Israel that it could be facing a delegitimization campaign “on steroids” and voices from all sides are speculating that a boycott movement against Israel could be about to break into the mainstream.

But what would that actually mean in supermarkets and shopping baskets? The BDS campaign covers all Israeli products: It’s a broad tactic aimed to pressure the state itself to change. But it also reserves a special focus for companies that are actually involved in — and make hefty profits from — occupation policies. These organizations may be forced to pay attention to the boycott very soon — and they may not be the ones you’d expect.