Cole began shooting videos for professional dancer friends on a pro-bono basis when a dancer, returning the favor, asked him to be involved in some dance videos for Miley Cyrus. These videos impacted the entertainment industry bigger than anyone could have imagined with everyone from Ellen DeGeneres to Madonna to Ryan Seacrest reporting and interacting with the videos. These videos then led him to direct Miley’s 2008 Teen Choice Awards performance.

In 2009 Cole was introduced to P!NK’s management, led by industry heavyweight Roger Davies. Cole continued working with P!nk on the record-breaking Australian tour where he gave fans a glimpse into P!nk’s life on tour with a 30-minute documentary “On Tour with P!nk”. His successive work on four new P!NK music videos translated onto the screen. Cole’s unique perspective on matters of the mind and heart continually catapults him straight into superstar talent stratosphere.