Blockchain technology has allowed their actual owners to control data and manage their identities properly. It is this technology that Persona, a start-up, has employed to ensure that users get hassle-free identity management by connecting to all websites via its unique channel.

platform could offer individual homeowners the opportunity to have complete control of their data in a granular manner. This implies that, unlike what is currently achieved, identity holders will be able to determine the level of information that they share at a given time with a given network.

Conquering Existing Limitations

Data governs the digital world and every day millions of people share their personal data in order to access essential services, especially on the Internet. With the current configuration, once users download their data to platforms, they automatically lose control over them. In most cases, the owners and administrators of these platforms use this data for commercial and other benefits without the consent of their original owners. Beyond the commercial reasons, the security risk resulting from the lack of confidentiality through these systems is a problem.

The current configuration of most data-centric platforms does not ensure privacy rights. Users are therefore exposed to various risks of mismanagement of identity. According to the company's website, the use of private keys allows Persona users to prove their identity without necessarily giving private details. This comes from the ability to manage such data in a fragmented form. By transmitting control of their data to the individual, Persona is aligned with the General Data Protection Regulation, the most recent data protection legislation in the European Union. better control the data. respect for specific platforms. With the private key, interaction between third parties is easily adaptable, allowing seamless interactions between networks.

False news is another growing concern in the media industry. This is largely because existing systems do not guarantee the proof of originality. Blockchain is a transparent and immutable data storage platform. Therefore, it could become the perfect tool to fight against piracy and unjustified claims of ownership of the content.

Blockchain Properties Adaptation

The Blockchain features of peer-to-peer transaction, decentralization, and immutability implemented by Persona allows companies to offer effective KYC services. Third parties can benefit from each other by allowing authorized information sharing. One of the most important benefits is that the level of shared information is entirely under the control of their actual owners. Individuals determine the extent of shared personal information, with whom they are shared and for how long.

Became Persona Verified

To be verified on the Persona platform, the data of the individual can be confirmed by: other peers in the community. This process involves different levels of verification that are determined by the number of peers involved. The auditors are rewarded PRS, the underlying token of the platform. However, the community verification only guarantees a maximum verification level of 90%. The final percentage of 10% can be achieved only when a private partner guarantees the validity of the data.

Otherwise, anyone who goes through a partner already verified on the Persona platform is 100% verified as long as the partner confirms this data.