A Calgary mother is starting her own campaign to fight homophobia inspired by the courage of her daughter.

Calgary Transit vehicles, along with billboards, will feature gay acceptance messages this month.

For all of September, Calgary Transit vehicles will feature posters with simple messages like "stop homophobia" and "support transgender rights".

The posters, part of the "Acceptance" campaign, will be found on the buses and C-trains across the city. Billboards around the city will carry the message to parents as well.

Gail Dahl said she took up the campaign after seeing the difficulties, including bullying, that her 15-year-old daughter, who is gay, faced.

Dahl hopes the campaign will remind Calgarians about the need to respect diversity.

"I think Calgary has this kind of good-old-boy attitude that we’ve had for years and years that we really need to dig out and shine a light on and say, ‘Hey, is this helpful’, because I think everyone now has someone in their family who is gay, whether they have come out or not," Dahl said.