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WATCH: BC Ferries wants to move its ticket sales and reservation system online. Kylie Stanton reports.

VANCOUVER – Big changes could be coming to BC Ferries. The Ferry Corp has applied to the BC Ferries Commissioner for permission to bring in something called the Fare Flexibility and Digital Experience Initiative.

They are hoping these changes will better serve their customers over the next decade.

“BC Ferries has heard from our customers that they want more flexibility in how they book travel in the future, more certainty at the terminal that they will be able to board the sailing they want, and more opportunities for discounted fares,” said Mike Corrigan, BC Ferries’ president and CEO, in a press release. “We plan to invest in information technology and e-commerce systems that will meet those goals while incrementally increasing traffic and keeping fares lower than they would be under the current business model.”

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The Fare Flexibility and Revenue Management Strategy will manage fares better and the Digital Experience Strategy will provide customers with a better website and booking options.

Initially, customers on the Metro Vancouver – Vancouver Island routes will have opportunities for discounted fares for off-peak travel times and the ability to book in advance without a reservation fee.

“We believe that this Initiative is aligned with a number of the BC Ferries Commissioner’s recommendations outlined in his 2012 Review of the Coastal Ferry Act,” said Corrigan.

If approved by the BC Ferries Commissioner the initiative will be implemented in phases, starting 2017.