At its peak, Craigslist received over 50 billion monthly page views with more than 60 million coming from the U.S. alone. Craigslist was the place where many of us went to sell old baseball cards or find a good deal on last minute NBA tickets.

Fast forward to today and Craigslist's U.S. traffic is down big time. Since early 2015, it sees about 28.50 million visits each month. The website is at the butt end of most jokes because of its ugly UI and lack of features. More and more people are leaving to apps that provide a better overall experience.

I’ve listed three potential disruptors below, their value propositions, and features. Full disclosure, I work at Trove. Feel free to add any others in the comments.

OfferUp

OfferUp’s value proposition is “the simpler way to buy and sell locally.” If you visit the website, you’ll see a front page of items ranging from a used Ford Focus to a large bird cage.

Features

Reviews: Available for buyers & sellers

Messaging: Done over app

Profile: Verified through Facebook login

Payment: Cash in person

Scheduled pick-up: No

Trove Market

Trove Market is a mobile app focused on vintage and used furniture. Trove’s listings are categorized by room, which makes it easy to find complementary pieces.

Features

Reviews: Available for buyers & sellers

Messaging: Over app

Profile: Verified through Facebook login

Payment: Credit card through app, or cash in person

Scheduled pick-up: Yes

Close5

Close5 is similar to OfferUp, but they position themselves towards being a safer alternative than craigslist. Close5 is built and run by eBay, who’s very familiar with local marketplaces after launching local pickup and eBay Classifieds (Kijiji) in the past.

Features

Reviews: Available for buyers & sellers

Messaging: Over app

Profile: Verified through Facebook login

Payment: Cash in person

Scheduled pick-up: No

This isn’t the first time startups have tried to disrupt craigslist. Venture Capitalist, Andrew Parker wrote a blog post in 2010 that outlined his fascination with craigslist’s success.

Along with other VC’s, Parker was extremely interested in the sites operation leverage and ability to compete online in such a broad group of categories. He also mapped out a list of startups that have created businesses out of sub-categories on craigslist. A few of these “niche businesses” are now worth over $1 billion.

Airbnb is the most well-known name on his list, with a valuation of $25 billion (as of June 2015). More importantly, Airbnb was able to funnel craigslist users to their site. This growth hack helped Airbnb find traction early on.

If the above is true, why hasn't craigslist been disrupted yet?

Josh Hannah believes craigslist has been disrupted, but we haven’t noticed. His reasoning is that bad sites who price most of their products as free show the slowest decay in use.

Hannah believes that as smartphone and tablet usage continues to grow, craigslist would become an afterthought if it did not reinvest profits into its product & technology. Here’s a graph showing craigslist’s estimated traffic and US smartphone users from 2010 to 2015.

Estimate data via Statistia and Quantcast.

Four years into his projection craigslist has not added any extraordinary new features. Users still have to communicate over anonymous email, schedule their own pickup, and deal with paying cash to strangers. Based on my experience with craigslist, I know I’m not alone in wanting to use a product that makes selling locally safer and more convenient.