McLaughlin calculates that these discounts/rebates should be enough to help lure “800 new workers into the center of town” who will also “shop, eat, go to shows, find places to live.” And if the initial, token landings by clients large, like Microsoft, or small work out well, “it would encourage them to up their presence from five to 20 or more employees. That’s when the real payoff comes," Levy noted.