New photos appear to show Fuller modeling 'White Lives Matter' merchandise from the brand WLM Apparel Clothing

The brand claims to be advocating for conservation of white and blue marlins

It initially caused controversy in 2016 when it introduced the shirts with a slogan adopted from the Black Lives Matter movement

Bachelor fans noted that many of the brand's clothes feature 'racist' imagery like confederate flags - indicating that they may be sending another message

Bachelor contestant Victoria Fuller found herself in the middle of some off-screen drama after photos emerged in which she appeared to be modeling 'White Lives Matter' merchandise.

Fuller, a 25-year-old medical sales representative from Virginia Beach, Virginia, is facing backlash from Bachelor fans over newly-uncovered promotional photos for the brand WLM Apparel Clothing.

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The Maryland-based company - which claims to be advocating for the conservation of white and blue marlins - initially caused controversy in 2016 when it introduced the shirts with a slogan adopted from the Black Lives Matter movement.

Bachelor fans pointed out that many of the brand's clothes feature 'racist' imagery like confederate flags - indicating that they may be sending another message beyond just conservation.

Bachelor contestant Victoria Fuller found herself in the middle of some off-screen drama after photos emerged in which she appeared to be modeling 'White Lives Matter' merchandise

Other photos of Fuller (second left) showed her on a fishing boat wearing what appeared to be WLM merchandise

Fuller is facing backlash from Bachelor fans over newly-uncovered promotional photos for the brand WLM Apparel Clothing - which claims to be advocating for the conservation of white and blue marlins - initially caused controversy in 2016 when it introduced the shirts with a slogan adopted from the Black Lives Matter movement. Bachelor fans pointed out that many of the brand's clothes feature 'racist' imagery like confederate flags

Fuller has not publicly commented on the WLM controversy. The 25-year-old medical sales representative from Virginia Beach, Virginia, posted this photo to Instagram Wednesday

In one photo shared by the brand's Instagram account, Fuller is is seen wearing a royal blue cap with the letters WLM emblazoned on the front.

The logo matches merchandise modeled in other posts on the account, which has since been deactivated.

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It's unclear when the photos of Fuller were taken.

Some fans came to Fuller's defense and argued that the clothing was merely meant to support marlin conservation.

Others, however, were convinced that the brand - and Fuller, by extension - was promoting a hidden message.

A few fans came to Fuller's defense and argued that the clothing was merely meant to support marlin conservation

Some fans are convinced the brand - and Fuller, by extension - was promoting a racist message

'ApPaReNtLy this is for white marlin conservation but I'm having a hard time believing that's the only message these clothes are sending,' one fan tweeted.

Another fan called the photos 'problematic' and said: 'I feel like it belittles [Black Lives Matter]. Also what [does] the confederate flag have to do with fish!'

'It's clearly white supremacist. I'm glad you pointed it out,' a different critic added.

'Making a shirt using a racist slogan from the white supremacy movement "as a joke" is still terrible idk how that's unclear,' another fan wrote.

'Even if this campaign does refer to fish, they're using racism to make a point. Not a good look for her, who we probably already don't like,' a fan echoed.

One critic went so far as to claim that Fuller's modeling 'niche is racism'.

Other photos of Fuller showed her on a fishing boat wearing what appeared to be WLM merchandise.

'Seemed very confident during this shoot,' one person tweeted.

Fuller is seen front left with other models wearing WLM merchandise on a fishing boat

The fishing boat photos were posted by Twitter user @GameOfRozes, who wrote in the caption: 'Seemed very confident during this shoot'

Fuller, who appeared on Tuesday night's episode of The Bachelor starring Peter Weber, has not responded to the social media storm surrounding her WLM photos.

Representatives for Fuller and ABC did not immediately respond to DailyMail.com's request for comment.

The racism allegations came after Fuller was targeted in another controversy in the Bachelor universe.

Bachelor blogger Reality Steve, who is infamous for digging up dirt on each season's contestants, claimed in October that his email inbox has been flooded with tips from people who know Fuller and say she has a history of sleeping with married men.

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Fuller denied the rumors in an Instagram post on Tuesday, writing: 'The RUMORS you are hearing are FALSE.'