Mark Robinson and Essendon chairman Lindsay Tanner have been involved in a tense radio interview after Robinson questioned ticket-price hikes for today's Anzac Day blockbuster.

The Herald Sun's chief football writer asked Tanner for an explanation as to why ticket prices were raised by as much as 40 percent for the clash with Collingwood.

The AFL’s dynamic pricing system allows the home team – in this case the Bombers – to set their own prices, with some ticket costs up $40 on last year.

"It’s designed to encourage people to book early and preferably to take out club memberships. So it’s designed to ultimately favour the seriously strong supporters and give people opportunities to save money, if they put in the effort,” Tanner said on SEN Footy.

“Our membership packages are pretty much close to the lowest going around in terms of overall pricing.

“The airlines run on this basis where the prices you pay for different tickets are very important to demand.”

When the former member of the House of Representatives questioned Robinson’s facts over the size of the price rise, the Herald Sun chief hit back.

“Do you think you’re in parliament or something?" he said.

"We are on a bloody football radio station and you’ve put the tickets up 80 percent, fans (have been) ringing the radio station all week, and you’re sitting here spinning it saying, ‘it’s not a rock concert and people should save their money...c’mon Lindsay,”

Collingwood, who was the home team last year on Anzac Day, decided to freeze ticket prices.