So you’ve built your website, researched the keywords to use for SEO purposes and have written what you think is great, engaging content.

But out of excitement or maybe even carelessness, you could be repeating your keywords a little too often. Read your post again and look at the frequency of your keywords. You may just be guilty of keyword stuffing!



This happens when one uses keywords, linking structures, tags and other means of optimization on one’s site that has no relevance to the website’s content or purpose. As you may already know, this is definitely a no-no in SEO. So what bad does this do and how can you prevent it?

Keyword stuffing creates link spam.

Whenever you stuff your content with too many keywords, your site may be popping all over the place without any relevance to the keywords itself that appears on your site. You might be flagged as a spam site, because keyword stuffing offenses are monitored by the search engines and can result to temporary or permanent exclusion of your site from its results. Generally, most experts claim that a keyword density from 1% to 3% is best.

Solution: Utilize other venues of promotion.

There are many ways to promote and create traffic for your site. You can network with your target market or other similar businesses on social networks by sharing your posts, bookmarking it on social bookmarking sites, participating professional forums that are relevant to your site’s content or tweet about it!

Keyword stuffing results to content duplication.

Given that you can freely place the keywords throughout your posts, repeating the words over and over again is not only redundant and can turn your readers off – the chances of linking to the same content is also high, resulting in irrelevant and manipulated search results.

Solution: Strategically place keywords in your posts, and use them sparingly.

Consider replacing some of the occurrences of the keyword with synonyms to avoid keyword stuffing. Remember, people want to get search engine results that are relevant to their query. When you place your relevant keywords strategically and sparingly, you can create a wave of “good karma”, giving you quality link backs and recommendations from other sites!

If you’re concerned about the number and quality of keywords you have in your posts, I hope you found this information valuable, and have enjoyed reading it. I will be tackling more copywriting and SEO topics soon so stay tuned and thank you for dropping by!

To Your Success,

Elmar Sandyck

