"My experience has been that if players know you genuinely care about them and they know that you can make them better, they'll do anything for you," Fox said. "This can't be that you're the prison cafeteria worker and you just slop the food out there and say, 'Eat it or starve.' You have to have more of a five-star restaurant approach. Your players, your employees better get great service. They better get your attention. Or they'll go somewhere else. People sense the energy. So you have to create that — everywhere in the building."