When a team is getting ready to launch their ITO, they have to be ready for anything. The quality of their contingency plans will determine the success of the launch, which is why project creators may have to think outside the box to find the right solutions.

One major obstacle that can stand in the way during a launch is the sheer volatility of the cryptocurrency markets. It’s why Levolution offers a custodial service designed to protect the value of the funds during an intense ITO.

The Nature of the Markets

It’s not news that markets will fluctuate with the changing of the times, but some are more temperamental than others. The swings of cryptocurrency are caused by everything from formal regulations to sensational scandals, and its drastic changes can be enough to interfere with the success of an ITO.

When ITO project creators raise funds in currencies such as Bitcoin or Ethereum, those funds become subject to the inherent value of the currency. As the markets rise and fall, entrepreneurs may be forced to change their financial plans with every upswing and downturn.

And unfortunately, it’s the same for participants. They know if the cryptocurrency market takes a dramatic turn during the pre-sale phase, it can kill the offering before it ever has a chance to progress to the next phase. It’s why many contributors have become much more conservative these days (or even removed themselves from the game completely).

But the reality is that there are still plenty of interested parties who want to be part of token sales today — they may just need a little extra security to pull the trigger. It’s why Levolution has designed a win-win for both entrepreneurs and investors.

Custodial Measures

Levolution has created a way to protect the raised funds both before and during the launch. The platform is able to freeze the purchasing power of the money to reduce the risks of market volatility and ensure project creators receive the utmost value from their contributors.

The custodial service will hold the currency until the project’s designated soft cap has been reached. If it’s reached, the platform will release the funds back to the project owners. If the soft cap is not reached, Levolution will automatically distribute the funds back to the appropriate participants.

Using this feature is not only a great way to automate your token sale, but it also reduces the chances of errors. ITOs can be a frantic time for participants which can put them on edge. (This is especially true if they’re choosing to back a brand new venture by a relatively unknown company.) Levolution makes it easy for project creators to run their token sale in a professional manner, so there’s less confusion and fewer complaints.

Standing Out

ITOs are unfortunately a dime a dozen these days, spurred by the sensational headlines of their original success. But as the market becomes more crowded, interest has waned. Ultimately, there are too many new ventures to sift through and enough ITO flops to scare participants away. If entrepreneurs and project managers want to be a success, they need to find a way to stand out from the pack.

The custodial service is a unique way that contributors can protect their own currency from market volatility, and it may be enough to help an ITO break away from the many other ITOs on the market. Combined with Levolution’s marketing, advisory, and referral services, they’re a light in the dark for entrepreneurs who want to give their project the best chances of success.

Levolution offers an easy-to-use framework that contributors can use to verify their identity, interact with the blockchain, and make smarter decisions. They also offer plenty of services to entrepreneurs, so they have everything they need to garner attention before the sale and ride their ITO to new heights.