Wendy's Just Won the Best Twitter Feud of 2017 So Far

Brands getting sassy on social media can be a dangerous game, but it appears to be one that Wendy’s is well-equipped for.

On Monday, the fast food chain tweeted out a photo of one of their double-decker burgers with this seemingly harmless, if cheesy, caption: “Our beef is way too cool to ever be frozen.”

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Being that the population of Twitter is contrarian by nature, one guy took issue with this claim from behind his keyboard — only he didn’t have the facts (or a very basic knowledge of food sanitation practices) to back it up. Below is the full exchange, in all its glory.

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Mic drop.

Following the scuffle, the man promptly deleted his account, presumably in shame. Let this be a lesson to us all: Do not try to troll Wendy’s, lest you want to risk becoming the troll-ee.