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All coins in one wallet with Guarda Wallet

Welcome to our comprehensive interview series – Humans of Blockchain ™ where we get the best in the business to answer a diverse set of questions.

This series will clear the air of doubt in the Blockchain space today by focusing on bringing more transparency to the readers.

Our guest today is Maria Carola – CMO of Guarda Wallet – All coins in one wallet

Maria is an experienced Journalist herself, equipped with the knowledge of various roles in content creation and marketing, and has some insightful opinions for the Fintech Industry.

Not wasting much time, let’s hear it out from Maria herself.

1. We would love to know more about you Marija? About Your Journey and how you got into the Blockchain/ Fintech space.

Well, I didn’t get into Blockchain right away. My journey started in journalism and translation quite some years ago – I was mostly taking interviews and doing interpreting gigs. It was, for sure, quite interesting, but somehow I could never really envision myself as a professional translator or journalist.

As for blockchain – I totally got in by accident. My friend invited me to work for a cryptocurrency-related company as a copywriter. Surprise – yes, I started working at Guarda Wallet.

Copywriting was a great opportunity to learn a lot – the process of gathering information, filtering it and putting into your own words help a lot when trying to understand a totally new field.

So, after a while, I switched to marketing as something more adventurous and interesting to me. And, well, here we are.

2. Can you tell us about your role as the CMO of Guarda Wallet and more about the company’s vision/ mission in the Blockchain Industry?

Let’s start with the vision. We are here to make cryptocurrency management process easy. Of course, now you don’t have to run a full node every time you want to onboard into crypto. However, it might still be a little complicated to make security, functionality and handiness meet. This is what is important for Guarda – we are here to make one wallet that is enough for you to manage all the popular crypto coins and tokens in one place and without the need to switch from one service to another. The non-custodial, friendly and versatile crypto wallet would be the best description.

Cryptocurrency space is developing rapidly, so for us, it is also important to work with foundations and communities on building something currency-specific or in demand right now. Generally, whenever there is something new and exciting – we try to pick it up as soon as we can.

Moving on to my role as the CMO of Guarda – well, my main task is spreading the word. There are many channels you can do it with, of course. My fantastic marketing team is taking care of all sorts of content, community work, partnerships, campaigns – you name it. I am supervising at this point. Lots of attention goes to brand-management. Physical presence, conferences, video appearances – all of this is incredibly important. This is exactly my space! Nothing can really be done to the fact that you are social, moderately bubbly and historically enjoying the spotlight. If you are going to cryptocurrency and blockchain conferences, be sure we will meet someday!

Sure, being the CMO is quite challenging at times, but there’s nothing that can stop me from following my vision and Guarda’s mission.

3. What is the current development/ implementation stage for the Guarda Wallet?

Right now we have the very core of Guarda – non-custodial multi-currency wallets, fully functioning, always developing. Of course, you can always give our products a try at Guarda Wallet website or download mobile apps, but here is a little bit of an overview for you. Guarda comes in various versions – Web, Desktop, Mobile (iOS and Android) and Chrome Extension. All these wallets are designed to store, transact, exchange crypto coins and tokens free of custody. The functionality of the wallet is ever-expanding – we are looking for currency-specific features (staking, for example), enhanced functionality of the wallet itself (cryptocurrency purchases, exchanges, special features and more) and integrating new blockchains. Currently, we support over 45 major chains as well as around 10k tokens.

Besides Guarda multi-currency wallets, there are some other products. First of all, open-source single-currency applications for Android. We started with them back in 2017, so we are absolutely keeping them! Actually, we have recently added Shielded Guarda – a dedicated wallet for Zcash Shielded transactions to this pool – exciting times.

Guarda also offers additional services to the users. For instance, you can create your own Ethereum-based token with the token Generator and manage it through Guarda wallets later. The process is crazy-simple and just consists of three steps – for us it is important to make blockchain onboarding as painless as possible. Seemingly, we succeed!

4. What makes your wallet lucrative for a customer to use it instead of the wide options available in the market? In other words, what makes your wallet stand out?

Good question! So, first of all, we support lots of coins – this is true. 45+ blockchains are no joke and basically none of the other wallets on the market can brag about doing the same. The next thing – security. Obviously, this is the most important point. Everybody wants their coins and tokens to be safe – this is why we are very much into non-custodial storage principles (we are never storing your data), well-encrypted backups and overall cautiousness. Education is possibly the best investment in security at this point. Guarda team is doing its best to keep the basics of cryptocurrency security coherent and well-explained to the users, too.

For those of you who are into hardware wallets – Ledger Nano S integration is also available.

The next important thing making us stand out is attention to the needs of blockchain users. Here I am talking currency-specific features, mostly. I have already mentioned private z-addresses for Zcash and staking, but there is so much more. TRON Bandwidth, Delegation, Claiming… If there is something we can do for a particular chain – we are totally open! All these points, when combined in one easily-synced, multi-functional and easily manageable wallet make Guarda stand out.

5. Are there any future possibilities/ needs for a Guarda Token?

I think I know what you mean – will we be releasing our own token? Well, right now we do not really see the need for it. If you want to release a token AND do it well, you need to really work on an established, though-out ecosystem for its use. We decided that it is not necessary right now to dig into this – all we want to do is a great crypto wallet. Never say never, though!

6. How would you go about using Blockchain as a technology to support Global Financial Inclusion?

I actually think blockchain has great potential in this. The technology itself is very much applicable to make real worldwide inclusion happen. Of course, there are lots of things that still need to be done – hopefully, we are doing something that will speed the process up, too.

7. Any Ending Remarks for the Industry, Maria?

Blockchain space is super-rapid. It is exciting to see the development going on THIS fast. I am glad that we are a part of it and doing what we love at Guarda Wallet. I think wallets are playing a huge role in how cryptocurrency usage is spreading, overall. So, it is great to know we are here making an impact.

I do think that the next couple of years are going to be exciting for the crypto sphere. Everything is maturing, the projects are taking a different approach to what they are doing – all of those are exciting processes that show positive change. We shall see what time brings!

And, of course, for all of you working in blockchain/crypto space – never stop developing! This is how we really get our visions out there.

Check out More Humans working in the Industry Here!