Running the algorithms locally will speed things up (depending on your smartphone), help folks with poor internet service and free up valuable CPU cycles on its servers. The latter benefit will allow its tech to work with video, in a later release, Prisma adds. "Now that we've implemented neural networks right to the smartphones, we have enough servers capacity to run full videos on them in the near future."

Now that we've implemented neural networks right to the smartphones, we have enough servers capacity to run full videos on them in the near future.

Prisma claims it's the first to implement neural network tech on a smartphone, and that "no team or company has ever done anything close." That, it says, opens up AI to developers without access to server farms, meaning "we will see [a lot more] new products based on neural networks." Companies like Google and Apple may beg to differ, as they have already implemented smartphone AI for translation, voice recognition and more.

52 million folks have installed Prisma and 4 million use it daily, according to the company. Much as Snapchat has done, it plans to monetize the app via brand filters, while keeping it free for users. The offline processing speed depends on which smartphone you have -- Prisma says it takes six seconds for the iPhone 6s to repaint a photo and a bit more for the iPhone 6s. The new features will arrive to iOS shortly and hit Android after that.

Update: Prisma originally said that it takes 2.5 seconds for an iPhone 6s to process a photo and three seconds for an iPhone 6. However, it now says the transformation takes six seconds on the iPhone 6s and a bit longer with the iPhone 6. The post has been updated with this information.