A slice of luck for pizza fans: Fridge magnet gadget gets your favourite delivery sent to your door with just one press of a button



Button resembles a pizza box, complete with lid to prevent accidentally ordering food by brushing against the gadget



Orders are pre-set online and can be cancelled by text



It’s the gadget that all couch potatoes have been waiting for: A fridge magnet with a button that orders your favourite pizza for delivery, without the need of making a phone call.

However, there are a couple of drawbacks. The Bluetooth device only works with a single pizza delivery company...which is located in Dubai.



Hopefully there won’t be a long wait for the Red Tomato Pizza device to become available on a worldwide basis.



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Could you resist? The fridge magnet gadget gets your favourite delivery sent to your door with just one press of a button

Keep a lid on it: The button is hidden behind a lid to prevent 'accidentally' ordering yourself a pizza...



The magnet is shaped like a little pizza box with a lid that must be opened before pressing the button, and you’ll get a confirmation text message each time you order, at which point you can cancel.



And if you get sick of a large tuna with sweetcorn, you can change your default one-touch order online.

Called the VIP Fridge Magnet, it is connected to Red Tomato Pizza in Dubai.

The magnet is preset to order a pizza online and is connected to the Internet via the Bluetooth connection on a smartphone.



Red Tomato Pizza then sends a confirmation text and delivers the pizza soon after. You can also update your pizza selection online at any time.



Once the user presses the button marked 'Push for hunger', an order is placed.

Couch potato bliss: A fridge magnet with a built-in Bluetooth connection that automatically orders your favourite pizza for delivery when pressed

In addition, an SMS confirmation is sent to the smartphone synced to the button. If the pizza was ordered by accident, the order can be cancelled by sending a quick text in response.



National pizza chains such as Domino’s Pizza, Papa Johns and Pizza Hut offer smartphone apps on the iOS and Android platforms, but nothing like this one-click method.



However, the app for Domino’s Pizza does include the ability to track the progress of the order from the time it starts baking to the point when the pizza is headed out to the consumer for delivery.



In an attempt to generate buzz around the launch of the ‘VIP Fridge Magnet’, Red Tomato Pizza has launched two videos on YouTube. The first is a mock movie trailer rated P for 'Pizza Lovers Only'.



Shot like a typical action or disaster movie trailer, the video shows two men in an apartment without any food and the only thing that can save them is the fridge magnet.



The second video is more informational and depicts the technical process that’s involved in placing an order with the magnet.



