IT’S peppery and full of fight. The tannins have grip. The nose takes no prisoners. This shiraz is a bitch.

It says so on the label. Royal Bitch is the name of the wine, one of a teeming sisterhood of cabernets and chardonnays from a variety of producers with labels like Sassy Bitch, Jealous Bitch, Tasty Bitch and Sweet Bitch. They’re reinforcements for a growing army of rude, budget-priced wines that have shoved their way into wine stores and supermarkets in the past few years — most recently Happy Bitch, a Hudson Valley rosé that made its debut last month.

The Alcohol and Tobacco Tax and Trade Bureau, an agency of the Treasury Department, approves about 120,000 applications for wine labels every year. Most names are traditional, often genteel, especially at the lower price points. It’s natural for a chardonnay or cabernet priced below $15 or even $10 to buff the image a bit. Woodbridge, Coastal Estates and Turning Leaf could be suburban subdivisions.

Then there are the others. Wines like the Ball Buster, a beefy shiraz-cabernet-merlot blend from the Barossa Valley in Australia. Or BigAss Red, from Milano Family Winery in California. Or Stench, an Australian sparkler from R Winery, the company that collaborated with the American importer Dan Philips of the Grateful Palate in 2004 to get the postfeminist ball rolling with a grenache named, simply, Bitch.