I definitely think it is a fair deal. The disks are more expensive to buy so their costs are going up as well. I will not be paying for blu-ray yet though. If even half of the movies I had in my queue came in blu-ray I'd pay this. As it is right now though only about 1% of the movies in both me and my girlfriend's queues are blu-ray. There will be entire months where I do not get blu-ray so for me right now it's back to dvd.