Maybe it was that one store where you shopped while on vacation a few years ago, or perhaps that online service that you used just last week, but it’s all the same message: Businesses have flooded everyone on their email lists with coronavirus updates, tips on staying healthy and words of encouragement — much to people’s dismay.

“Thanks to the Insta ad that lured me into buying a pair of everyday/gym-to-office/rugged/softest/all-weather/spill-proof/hidden pocket pants for sending me 6 emails to let me know how their company is dealing with #coronavirus,” one user said on Twitter.

“Is anyone else now only realizing how many company email subscriptions they’re part of? Thanks, company I booked a gig ticket through five years ago, I’m glad you’re also disinfecting your offices #coronavirus,” said another.

The email deluge, which quickly became a running joke online, raises questions about marketing practices as nonessential businesses closed shops and storefronts amid the spread of the coronavirus.