Growing popularity of Acai berry, a so-called superfood, is providing both jobs and ecological challenges in Amazon.

In the Brazilian Amazon, the Acai berry is creating a farming boom. Indigenous groups discovered the benefits of the Acai more than a century ago, and now it has taken off in the rest of the world.

However, the global phenomenon of the “superfood” is causing concern for the health of the rainforest.

Al Jazeera’s Gabriel Elizondo reports from Belem, in northern Brazil.