Even if you haven’t seen the film, the distinctive propaganda images featured in John Carpenter’s ‘They Live’ are among the most recognisable in horror. The CONSUME series takes Pop Culture’s most deserving darlings and transforms them into their true selves, alien overlords who unleash various forms of propaganda designed to keep the human race dumb, distracted and unquestioning. CONSUME is a satirical take on modern society with inspirational parody the iconic horror movie.

The series is the creation of artist Hal Hefner. Hal is an artist and storyteller that uses award winning art, design, writing and strategy to create experiences. He currently consults for Ridley Scott’s company, 3AM, creating content for films including films such as ‘The Martian’ as a creative strategist. While with Fourth Wall Studios Hal helped to create a technology driven web series platform called Rides.tv which produced the Emmy award winning series Dirty Work. While with Ignition, Hal participated in the creation of digital experiences for many studios including Fox, Paramount, Netflix and the SyFy channel as well as brands like Nike, NFL and Playstation.

Check out some of our favourite takes on the CONSUME theme from Hal below, or find out more at the official CONSUME website.