Sydney boutique bank Ashe Morgan, has unveiled a new $150 million entertainment precinct for Harbour Town, on the edge of Melbourne's Docklands.

A new cinema and supermarket, designed to complement the 120-metre-high Melbourne Star ferris wheel and the Arena ice skating rink, is hoped to reinvigorate the precinct, which is plagued by strong winds and weak crowds.

Artist's impressions of $150 million Harbour Town revamp.

Ashe Morgan principal and founder Michael Moss said the evolution of Harbour Town had not progressed as quickly as he would have liked since the group's $150 million purchase in 2014, but he was confident of success.

"Nothing is ever as fast as you would want it to go but we can see the future. I see similarities to Darling Harbour 25 years ago, which was empty and windswept, but with a bit of love and attention and capital it can change," Mr Moss said.