The poll also points to the limits of President Donald Trump's popularity in the state. Trump won Georgia by 5 percentage points in 2016 and his surprise endorsement in July helped fuel Kemp's runaway runoff victory, but his approval ratings are underwater in Georgia.

About 42 percent of likely Georgia voters approve of his performance in the White House, compared with 51 percent who disapprove. Roughly 7 percent didn't know or refused to answer the survey, which was the second AJC poll this year to show Trump's approval ratings below 50 percent in Georgia.

The findings illustrated the deep partisan divide over Trump, who remains solidly popular among his party’s base, garnering an 85 percent approval rating from Georgia Republicans. But just one-quarter of independents and only 2 percent of Democrats gave him high marks.

Although Kemp is still relying on the White House's help — Vice President Mike Pence will host a fundraiser for him next week — he has tried to moderate his image for a broader electorate. These days, he's more likely to mention Deal on the campaign trail than Trump.

The poll offers a reason for that shift. About 63 percent of voters approve of Deal’s performance, while only 1 in 5 disapprove. The high marks came from across the political spectrum, with nearly half of Democrats and 64 percent of independents giving the governor favorable reviews.

The poll of 1,020 likely voters was conducted Aug. 26 to Sept. 4 by the University of Georgia’s School of Public and International Affairs. The margin of error is 3.1 percentage points.

‘Right direction’

The findings offer clues about how Abrams and Kemp will lean into the next two months of campaigning.

After bruising primaries that led to landslide victories, both candidates have effectively locked down their bases, with roughly 9 in 10 Democrats backing Abrams and a similar proportion of Republicans behind Kemp.

The bigger question is how each candidate on opposite ends of many of Georgia's biggest political divides, from tricky social issues to wonky tax policy, woos the relatively small number of undecided voters.

About 14 percent of independent voters — traditionally Georgia's biggest ideological bloc — aren't yet committed to a candidate. And many of them consider themselves moderates or conservatives.

Sandra Atkinson, who owns an antique shop in Lawrenceville, was one of those undecided voters until recently. She said she's leaning toward Kemp because of his opposition to the expansion of Medicaid, a policy that Abrams unequivocally supports.

“That’s the main reason I’m against her,” she said, adding: “That’s my only thing that I see with Abrams that I don’t agree with.”

Abrams' campaign has increasingly relied on her economic platform to broaden her appeal, and interviews with several survey respondents echoed her policies. Tony Daniels, a sales representative in Valdosta, said he's backing Abrams because "she speaks for the downtrodden."

“We need more jobs — high-paying jobs — and entrepreneurial programs in Georgia,” he said. “The only way you lift people out of poverty is to bring better jobs to the state. We need government to uplift the small businessman, and she’ll do that.”

Despite spending millions of dollars on TV ads in the most expensive race for governor in state history, each candidate must work to boost his or her likability. About one-quarter of voters have an unfavorable opinion of Abrams and nearly one-third holds that view of Kemp.

And the poll serves as a sharp reminder why both candidates are emphasizing pocketbook issues such as jobs and health care — rather than divisive cultural debates — in the closing stretch of the race.

About one-quarter of respondents labeled the economy the most important factor in their decisions, followed by health care and the quality of public schools. The only other of the eight factors to crack double digits was immigration, while other issues such as “religious liberty” and gun laws ranked lower.

The partisan breakdown showed a sharper split. The top issue among Republicans was also the economy followed by immigration. Democrats said their most important factor was health care, while independents pointed to public school education.

Still, the poll shows most voters feel good about the state.

Nearly three-quarters of voters are very or somewhat satisfied with the way things are going in Georgia, including about 90 percent of Republicans and a majority of Democrats. Almost two-thirds of the poll respondents said the state’s economy was good or excellent; only 6.5 percent described it as poor.

“Georgia is headed in the right direction,” said Jim Smiley, a Tucker retiree who was among those who said they were peachy about the state’s future. “Our economy is growing, and I’m happy with the improvement of our schools. We’re going to see more growth headed this way.”

AJC / Channel 2 Action News poll

The poll of 1,020 likely voters was conducted Aug. 26 to Sept. 4 by the University of Georgia’s School of Public and International Affairs. The margin of error is 3.1 percentage points.

If the election for governor were being held today, for whom would you vote?

Brian Kemp, the Republican: 45.3 percent

Stacy Abrams, the Democrat: 44.9 percent

Ted Metz, the Libertarian: 2.1 percent

Undecided / don’t know: 7.6 percent

Is your opinion of Brian Kemp favorable, unfavorable, or do you have no opinion?

Favorable: 40.0 percent

Unfavorable: 32.0 percent

No opinion: 26.3 percent

Don’t know / refused to answer: 1.7 percent

Is your opinion of Stacey Abrams favorable, unfavorable, or do you have no opinion?

Favorable: 42.9 percent

Unfavorable: 26.1 percent

No opinion: 29.0 percent

Don’t know / refused to answer: 2.1 percent

Do you approve or disapprove of the way Donald Trump is handling his job as president?

Approve: 42.2 percent

Disapprove: 51.1 percent

Don’t know / refused to answer: 6.7 percent

Do you approve or disapprove of the way Nathan Deal is handling his job as governor?

Approve: 63.4 percent

Disapprove: 21.3 percent

Don’t know / refused to answer: 15.3 percent

In general, how satisfied are you with the way things are going in Georgia today?

Very satisfied: 14.7 percent

Somewhat satisfied: 57.3 percent

Somewhat dissatisfied: 20.0 percent

Very dissatisfied: 5.1 percent

Don’t know / refused to answer: 2.8 percent

How would you describe the state of Georgia’s economy?

Excellent: 13.5 percent

Good: 50.3 percent

Fair: 26.9 percent

Poor: 6.5 percent

Don’t know / refused to answer: 2.7 percent

What is the single most important issue in determining your vote in November?

Economy / jobs: 24.7 percent

Health care: 16.4 percent

Quality of public schools: 16.1 percent

Immigration: 10.4 percent

Georgia’s gun laws: 7.7 percent

State taxes: 5.1 percent

Traffic and transportation: 5.0 percent

Religious liberty: 3.8 percent

Other issue: 5.2 percent

Don’t know / refused to answer: 5.6 percent

Coming Sunday in the AJC

Our AJC/Channel 2 Action News poll shows that President Donald Trump looms large in voters’ minds. But how much will a candidate’s support for or opposition to the president factor into voters’ decisions when they cast their ballots for governor? The AJC dives deeper into the numbers and talks to voters from all sides.