How to get maximum references from your Network Many entrepreneurs ask me what is Business Networking? Does it really work? When I tell entrepreneurs that business networking is all about developing professional and personal networks, they nod their heads but do not understand the true meaning. During my engineering days, I used to stay in a hostel. Our hostelites were very closely bonded with each other. We used to share our bikes, our rooms, our books with each other. Now as grownups we have cars, apartments, etc. But can we share then with any strangers? No. NEVER. The reason is we do not trust strangers and will not share our treasured possessions with them. If anyone wants these things from us then they have to develop trust and establish relationships with us. For an entrepreneur, one of the most treasured possession is their esteemed clients. Are they going to share their referrals with anyone who asks for it? Of Course, NO!!! When you give a referral, you are actually risking your own reputation and relationship with your clients or acquaintances. A bad referral can ruin your relationship and a good referral can enhance your relationship. Hence you are very careful […]