I can't wait to start running this!

The Good:

*This players guide does a good job of setting expectations for both players and GMs.

*It presents the major hurdle to player buy-in

Spoiler: the fugue state the PCs begin the AP in.

right away, and does a lot to reassure players concerned about it.*It makes useful suggestions about races, classes, archetypes, etc which are most appropriate, as well as giving ample warning against inappropriate choices.*This guide offers just enough information to get the players hooked without over-sharing.

The Bad(?)

*Any way you slice it, this AP will intrude on the Golden Box of player agency. Players and GM will have to work together much more closely to tell a good story.

*Some of the Campaign Traits are unusually powerful, and may even diminish, rather than heighten the PC's feelings of dread and paranoia.

*While Horror Adventures gets a few well-deserved references to new mechanics, this guide should have come right out and assumed the use of HA's expended fear rules, as well as the sanity mechanics. A brief discussion of the expanded levels of fear from a player's perspective would have been appreciated as well. If nothing else, a link to those mechanics in the PRD would have helped.

The Interesting:

*It has been noted that the 'hook' that begins the first book makes PC motivations vague and party cohesion much more difficult. After all, since PCs can come from anywhere and have been doing anything before the Bad Thing happened, there's nothing to tie them together as a group, right? While that can be true, I view this as a feature rather than a bug. Yes, RPGs are intended to be 'team' activities, but in this case, the implication that your partymates may not be completely trustworthy adds to the dramatic tension rather than detracting from it. Even as the 'hook' is resolved and PCs learn more about what's going on, the idea that "this problem is bigger than our potential interpersonal issues" gives the PCs reason to stick together, even though their various origin stories may suggest otherwise.

*This being a horror campaign, a reference to the Walking Dead seems applicable: