On the whole, I don’t really like car adverts. They’re often either horrifically cringeworthy, or tell you next to nothing about the car or company they’re trying to promote. However, when Honda commissions an advert, the result is usually something clever, slick and worth a watch. This is particularly true of the company’s ‘Keep Up’ advert, which came up in conversation in the CT office only a few days ago, after Honda’s latest advert dropped. Disappointingly, that ‘Keep Up’ advert - created by Wieden & Kennedy - has just been banned from our screens after it received two complaints. Two!

The thing is, if the Advertising Standards Agency finds anything that falls foul of the stringent Broadcast Committee of Advertising Practice Code, it doesn’t matter how many complaints brought the advert to the organisation’s attention. In fact, only one of the complaints was upheld. It alleged that the “ad encouraged dangerous or irresponsible driving” due to speed apparently being a central theme to the advert (something the BCAP Code prohibits), by encouraging viewers to keep up with the fast-paced captions by speed reading.