Keanu Reeves, aka Neo/Johnny Mnemonic/Ted Logan/John Wick, is in Greenville, South Carolina, to promote his motorcycle company at Michelin North America’s headquarters — but he’s also said to attend food festival Euphoria this weekend. Greenville Journal reported that Reeves spoke at the Michelin headquarters yesterday with Chicago-based chef Curtis Duffy, who is in South Carolina for a dinner full of Michelin-starred chefs, including Dominique Crenn and Michael Mina, and that “Word on the street is that Mr. Whoa is in town for a Euphoria event.”

Euphoria started Thursday night with a kick-off party featuring Charleston’s Sean Brock and Jon Buck giving the attendees a taste of Husk Greenville. The wine and food festival will go throughout the weekend with events highlighting chefs from across the South and beyond. Euphoria runs until Sunday, so that’s plenty of chances to catch Mr. Matrix on the scene. If anyone spots him, feel free to send us pics at charleston@eater.com — especially if he’s chowing down on some Southern cuisine.

• Euphoria [Official]

• Keanu Reeves is in Greenville, visits Michelin [Greenville Journal]

• Euphoria Attendees Will Get First Taste of Husk Greenville [ECHS]