Who wants a filthy, dried-paste encrusted cup in their bathroom to re-up the germs on their toothbrush twice a day? What you need, you filthy little person, is the Dews Toothbrush, a fat, finger-friendly design with a round, weighted base that keeps it upright on the bathroom shelf. The bristly head is kept free of any contact other than that with your fetid cake-hole.

Incredibly simple and, now we've seen it, incredibly obvious, the Dews has been judged clever enough to win a Red Dot award for designer Lee Eunhak of the Ryan Harc studio. Hopefully this added prestige will be enough to bring the wobbly toothbrush to market, whereupon it will instantly replace my mouth-coddling Colgate 360º. I only hope that house guests don't see this sitting (standing?) next to the sink and decide they need to poke it with their filthy fingers, ruining the whole point.

Toothbrush Upstanding Tall, With Pride [Yanko]

DEWS red dot award [Red Dot]

DEWS Tooth brush [Ryan Harc]