ATTENTION INTERNET: THIS IS A QUADRUPLE FACEPALM ALERT. THIS IS NOT A DRILL. REPEAT, THIS IS NOT A DRILL — assuming Mother Jones’ story is accurate, of course:

Last week, the online dating site OkCupid switched up its homepage for Mozilla Firefox users. Upon opening the site, a message appeared encouraging members to curb their use of Firefox because the company’s new CEO, Brendan Eich, allegedly opposes equality for gay couples—specifically, he donated $1000 to the campaign for the anti-gay Proposition 8 in 2008. “We’ve devoted the last ten years to bringing people—all people—together,” the message read. “If individuals like Mr. Eich had their way, then roughly 8% of the relationships we’ve worked so hard to bring about would be illegal.” The company’s action went viral, and within a few days, Eich had resigned as CEO of Mozilla only weeks after taking up the post. On Thursday, OkCupid released a statement saying “We are pleased that OkCupid’s boycott has brought tremendous awareness to the critical matter of equal rights for all individuals and partnerships.” But there’s a hitch: OkCupid’s co-founder and CEO Sam Yagan once donated to an anti-gay candidate. (Yagan is also CEO of Match.com.) Specifically, Yagan donated $500 to Rep. Chris Cannon (R-Utah) in 2004, reports Uncrunched. During his time as congressman from 1997 to 2009, Cannon voted for a constitutional amendment banning same-sex marriage, against a ban on sexual-orientation based job discrimination, and for prohibition of gay adoptions.

William A. Jacobson of the popular Legal Insurrection blog notes that Chuck Ross of the Daily Caller was the first to report on Yagan’s donations (Ross’s article is date-stamped last Thursday), and that Mother Jones failed to credit Ross for his detective work. In any case, as Jacobson adds, “So when does the boycott of OKCupid start? After all, the people who took down Eich did so based on the, ahem, purest of principled judgments.”

See, that’s problem with breaking out the torches and attempting to imitate the crowd in a 1930s Universal horror film: you can very easily get scarred yourself by the blowback. It will quite interesting to see where both Firefox and OKCupid go from here, having both jumped off the cliff in short succession.

Exit quote:

“If we cannot live and work alongside people with whom we deeply disagree, we are finished as a liberal society.” http://t.co/iKlnol2aem — Charles C. W. Cooke (@charlescwcooke) April 4, 2014

Although the source of the quote is pretty rich, as that great philosopher Murray Slaughter once said of another journalist who frequently descended into madness, “When a donkey flies, you don’t blame him for not staying up that long.”

Oh, and heh.

Related: The Rise of the Anti-Tech California Left.