Mattel is taking Hot Wheels fans to the races with a new immersive series called "Hot Wheels 360 Challenge." As reported by VRScout, Mattel plans to release a total of 16 episodes of the series, which places viewers smack dab in the middle of a one-on-one race between two Hot Wheels cars in a giant stadium.

Mattel's dive into original 360-degree content follows its announcement that it will launch a refreshed version of the Google Cardboard-like View-Master later this year. You can check out the first entry into the racing series above, though it's recommended you watch on your phone for the best experience. And if you're interested in the kind of work it takes to put something like this together, you can check out a behind-the-scenes look in the video below.