[T]he 51% of these experts who expect things will not improve generally cited two reasons:

The fake news ecosystem preys on some of our deepest human instincts: Respondents said humans’ primal quest for success and power – their “survival” instinct – will continue to degrade the online information environment in the next decade. They predicted that manipulative actors will use new digital tools to take advantage of humans’ inbred preference for comfort and convenience and their craving for the answers they find in reinforcing echo chambers.

Our brains are not wired to contend with the pace of technological change: These respondents said the rising speed, reach and efficiencies of the internet and emerging online applications will magnify these human tendencies and that technology-based solutions will not be able to overcome them. They predicted a future information landscape in which fake information crowds out reliable information. Some even foresaw a world in which widespread information scams and mass manipulation cause broad swathes of public to simply give up on being informed participants in civic life.

The 49% of these experts who expect things to improve generally inverted that reasoning:

Technology can help fix these problems: These more hopeful experts said the rising speed, reach and efficiencies of the internet, apps and platforms can be harnessed to rein in fake news and misinformation campaigns. Some predicted better methods will arise to create and promote trusted, fact-based news sources.

It is also human nature to come together and fix problems: The hopeful experts in this canvassing took the view that people have always adapted to change and that this current wave of challenges will also be overcome. They noted that misinformation and bad actors have always existed but have eventually been marginalized by smart people and processes. They expect well-meaning actors will work together to find ways to enhance the information environment. They also believe better information literacy among citizens will enable people to judge the veracity of material content and eventually raise the tone of discourse.