Future of news media

Every industry these days experiencing big changes driven by new technologies.

News media is not an exception. More than 60 years ago television and radio took over newspaper, becoming part of everyday life. In mid 90’s we watched internet age dawn and how it created new environment for spreading news around a globe just in seconds.

Evolution of news media.

During a wild and rapid growth of digital age we reached a point when everybody became potential source of news. Social media enabled us to broadcast our minds, opinions. Even live streaming from the epicenter of incidents became a common thing.

It‘s a game changer. In fact, every day we receive more and more information where source range from professional news agencies to amateur material from social networks. The problem is that we often can’t decide which information is relevant to us. We love to read and watch professionally edited content but it’s not possible to deliver all news like this, especially local or news that are relevant to a small audience.

So as new ways to get news are appearing, you will always need to spend more and more time to find exactly what you care about. It’s a problem — lots of different news sources require lots of time to find right news.

Do important news really reach you?

You may ask how it could be solved? If technology created this problem so maybe it could solve it? We are starting to hear about artificial intelligence and machine learning louder and louder every day. Tech companies are spending tons of cash on a race to develop chat bots, autopilot systems and so on…

Future?

No doubt these developments are going to change every industry and our daily life. The future of news media also belongs to AI as well. A first step is to solve news personalisation problem. Artificial Intelligence can learn from us by observing our behavior and inferring preferences.

All this knowledge about a user could be used to curate all news feeds to deliver only the most relevant and interesting content for every one of us. It could save our precious time and keep us informed about everything that we personally care about.

On of the best examples of applying AI benefits in news media are Flipboard, Nuzzel, and Prismatic (now closed). But none of them provide access to the content of local publishers. And that’s a place where Feedpresso shines — consume a personalized content in your local language.

By using machine learning and AI algorithms Feedpresso creates a great personalized experience for news seekers. The feed that’s produced is based on your personal reading habits. By using Feedpresso, a reader can easily track all trending news from his professional field or community just with a push of one button.

Feedpresso is in a process of changing news media. Come and join this great adventure.