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A two-storey warehouse unit was alight on Orient Way in Leyton. More than 70 calls were made about the fire to the Brigade’s 999 Control Officers since it was first reported at 5:22 this morning. Station Manager Rod Wainwright, who was at the scene, said: "There are large volumes of smoke. "I would advise all nearby residents in the area to keep their doors and windows closed until the smoke plume has diminished."

Firefighters are tackling a blaze in east London

Smoke could be seen billowing into the sky from more than three miles away as the warehouse was 60 percent alight. Fire crews from Leytonstone, Walthamstow, Homerson, Stratford and Stoke Newington as well as surrounding fire stations are at the scene. The London Fire Brigade says the cause of the fire is under investigation as crews were able to control the blaze by 12:05. Residents living nearby were told to keep their doors and windows shut.

An aerial view of the blaze as firefighters are still tackling the fire

Smoke can be seen from miles away