FOXTEL will take the fight for online audiences up to its TV rivals, announcing bold new plans for a budget streaming service.

At an all-star gala party in Sydney, the pioneering pay-TV company unveiled a new look logo and on-demand platform, Foxtel Now, which will give viewers low-priced and flexible subscriptions to their favourite lifestyle, drama, sport and movie programming.

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An evolution of the existing Foxtel Play package, Foxtel Now will ensure subscribers have greater freedom and access to Foxtel’s content, from as little as $10 a month.

Foxtel CEO Peter Tonagh said: “Foxtel Now represents our most flexible and affordable entertainment service and brings with it HD streaming, a great new look and feel and the freedom to jump in and out based on your viewing preferences.”

Foxtel Now will feature five entry level packs to match viewers’ interests, including drama and pop packs ($15 each or $25 for both); or lifestyle, documentaries or kids packs for just $10 each.

The drama and pop packs are expected to be the most popular, allowing access to Foxel’s award-winning HBO slate including Westworld, VEEP, Big Little Lies and the upcoming season seven of Game Of Thrones for only $15 a month; as well as the stunning local dramas including A Place To Call Home (starring Abby Earl), Wentworth and new productions including Picnic At Hanging Rock.

Foxtel Now’s movies pack is available for $20 per month in addition to an entry level pack; while the sports pack is available for an extra $29 per month, meaning sports fans can now get access to Foxtel’s extensive sports programming from $39 per month.

Mr Tonagh said: “We believe everyone deserves to experience the world’s best entertainment.

“Foxtel is already famous for offering award-winning homegrown drama, plus unrivalled live sport, new movies, new shows and more complete seasons than anyone else in Australia.

Unfortunately, not enough Australians are able to enjoy this incredible programming.

“We think it’s time to change that, so we’ve taken some big steps to diversify our service to offer the biggest, most affordable, range of options for everyone.

“From tomorrow, all Australians can watch what they want, when they want and where they want at a price that suits them best, from low-price, no-commitment, HD streaming up to a state-of the art viewing experience via our cable and satellite iQ3 set top box.”

Australia’s premier pay-TV service has invested more than $100m each year on local programming (outside of news and sport), with its Foxtel Original productions garnering numerous industry awards in recent years.

Foxtel Now, which launches tomorrow, will be available on PC/Mac via the Google Chrome browser, Telstra TV, iOS and Android mobiles and tablets, and Chromecast.

Additional devices will be updated in the coming months, until then, other devices, including PlayStation 3 and 4, Xbox One and select Smart TVs are able to stream Foxtel content in SD via the Foxtel Play app.

Broadening its Foxtel On Demand library, Foxtel will now offer a selection of more than 16,000 titles of on demand TV and movie programming with over 1,200 of the hottest movies available, including 98 of the top 100 box office movies of 2016.

Foxtel’s 20th Century Fox recent-release titles arrive 12 months before Netflix and Stan, including blockbuster movies Eddie The Eagle, X-Men: Apocalypse, Independence Day: Resurgence and Ice Age: Collision Course.

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News Corp, publisher of this website, owns 50 per cent of Foxtel.