The Democratic Congressional Campaign Committee will also target open tossup seats in New York, Nevada, Arizona, and Michigan. | Getty Images House Democrats' campaign arm to pour $1 million into ad blitz targeting millennials, minorities

With a week to go in the election, the House Democrats' campaign arm is rolling out a new $1 million digital ad blitz Tuesday specifically aimed at millennial and minority voters in nearly two dozen districts across the country that are open or currently held by Republicans.

The targeted strategy will include radio spots and audio and banner ads on popular social media sites like Instagram and Facebook, as well as YouTube and Pandora — sites that appeal directly to millennials, Latinos and African-Americans, which are core constituencies Democrats need to come out and vote in their favor if they want to score a double-digit seat pickup in the House.


With Hillary Clinton consistently leading Donald Trump in the polls, Democrats had been feeling bullish in October, even moving into several states long considered Republican strongholds in an effort to score some last minute surprise pickups.

But FBI Director James Comey’s announcement that the bureau was revisiting its probe into Clinton’s private email server threw a wrench into the campaign and has dominated the news cycle since Friday.

Still, the long-term impact of the Comey announcement, especially down-ballot, is unclear. (A POLITICO/Morning Consult poll taken after the FBI news still had Clinton with a 3-point-lead over Trump.)

The Democratic campaign ads will go live in several districts with vulnerable Republican incumbents and shifting voter demographics, including Reps. Darrell Issa, Steve Knight and Jeff Denham in California; Will Hurd in Texas; Rod Blum in Iowa; Scott Garrett in New Jersey; and John Mica and David Jolly in Florida.

The Democratic Congressional Campaign Committee will also target open toss-up seats in New York, Nevada, Arizona and Michigan and roll out the campaign in districts with vulnerable Democrats, like Reps. Rick Nolan in Minnesota, Brad Ashford in Nebraska and Ami Bera in California.

DCCC field teams expect to reach out to 6 million voters by the end of the week, including 4 million that have already been contacted and 50,000 new voters that have been registered in targeted districts. Democrats would have to win at least 30 seats to take back the House, odds that many experts consider a long shot but not impossible.

