MEDIA RELEASE:

Random Acts of Green® Mobile App Receives $200,000 from Canada

Climate Action Fund supports new app that measures & rewards Green Acts

Thursday, April 18, 2019, Peterborough.

More Canadians will benefit from using the new Random Acts of Green® Mobile App thanks to $200,000 in support for its promotion and sustainability, announced today by the Honourable Maryam Monsef, MP for Peterborough Kawartha on behalf of the Minister of Environment and Climate Change, Catherine McKenna. The app will encourage Canadians to act daily to reduce their greenhouse gas emissions (GHGs) while raising awareness of individual acts toward climate change.

“Random Acts of Green (RAOG) is grateful for this funding that will help us spread the word and get more Canadians using the app – as a tool for individual climate change action. The app has the power to measure how individual Canadians are reducing their greenhouse gas emissions (GHG). We want to prove to individuals that seemingly small daily choices make large collective impacts so that we can all make a difference for the future of the planet, where, and when we can – starting now.”

— Jessica Correa – Founder & CEO

The funding will support the implementation, launch, measurement, evaluation and report on the success of the Random Acts of Green® Mobile App, which encourages Canadians to act daily to reduce their greenhouse gas emissions (GHG) production by choosing to adopt one or more of 40 low-carbon choices or “Green Acts”. The App has been designed based on motivational tools and barrier reduction strategies and educates, engages, encourages, and rewards individual Canadians for taking climate action.

“I am inspired by the initiatives being brought forward by Canadians from coast-to-coast. These initiatives will help others to both be better informed and take positive action to tackle climate change. This funding is supporting our full time students, youth and both non-profit and for-profit organizations make a difference. Together, we’re sharing great ideas that will help raise awareness about the importance of taking action on climate change right now.”

–Catherine McKenna, Minister of Environment and Climate Change

“For years now, I have watched Random Acts of Green start up, take on a life of its own, and bring people together to protect our planet. Climate change is real. We all play a role in addressing it, and today’s announcement is another vote of confidence in our community as a center for environmental expertise.”

-The Honourable Maryam Monsef, Member of Parliament for Peterborough—Kawartha, Minister of International Development, and Minister for Women and Gender Equality

RAOG released the app in October 2018 and has been making adjustments in response to feedback from its current users. An official app-launch party celebrating the many volunteers, local business partners, and supporters is being planned with the national tour kick-off to follow sometime in the Fall of 2019.

About Random Acts of Green ®

Random Acts of Green® (RAOG) is a Canadian social enterprise with a mission to educate and empower people to participate in sustainable behaviours that reduce greenhouse gas emissions to combat climate change. We provide tools and incentives to help individuals and organizations perform and celebrate green actions for change.

About the Random Acts of Green ® Mobile App

RAOG’s mobile app provides incentives for people to participate in sustainable behaviours such as refusing single use plastic or carpooling, along with the measurement tools that demonstrate results in reduced greenhouse gas emissions (GHG). Leveraging established patterns of consumer behaviour in the form of a point-system that builds up rewards with community and business partnerships, RAOG encourages individuals to log their daily “Green Acts” to collect points that can be cashed in for real rewards. Businesses and organizations attract new and loyal customers by providing incentives for individual Green Acts in the form of products, services, and discounts that add up to saved costs, time efficiencies, and reduced waste, all celebrated in the shared social media landscape. Through the mobile app, RAOG seeks to empower individuals, organizations and communities with the knowledge that they can make a difference for the health of the planet, within the familiar landscape of the consumer lifestyle that seeks better efficiencies to ultimately reduce greenhouse gas emissions.

For more information, please contact: An Kosurko – 705-761-8937 or [email protected]