How We Work

While we understand the confines of regulatory oversight, we also understand how to think outside the box to expand the brand's voice and authority to the targeted audience so they become advocates of your brand. From digestive disorders to infertility to cold/flu/fever – and everything in between – we look at your potential brand users as "communities of sufferers" and target them with the language, empathy and insights that help them connect with a brand to drive trial, and spread their influence in their own online communities.

In addition, we have deep experience working with OTC or dietary supplement brands owned by Rx/pharma companies, and understand the intricate approval processes via legal and regulatory divisions. In fact, we have set up the consumer PR and social media protocol for six pharma companies, to date.