Adelaide's Finest Supermarkets in Frewville and Pasadena have started featuring in-store pianists to perform to customers.

Would you like some piano with your produce?

SHOPPERS can enjoy some piano with their produce at an Adelaide supermarket chain that is now providing live music for its customers in an Australian first.

Adelaide’s Finest Supermarkets — at Frewville and Pasadena — is paying musicians to perform in its fruit and veg sections in a bid to create “a different feel” to the major chains’ offerings.

It is the brainchild of the supermarkets’ online guru Paul Mabarrack, who believes it is the only supermarket outside of Austin, Texas, to offer regular live music.

And, in an X-Factor-style twist, budding musicians are being offered a stage to showcase their talents.

Mr Mabarrack says the plan is to “give something back to our customers”.

“We wanted to create a community feel in our store and the right feel for our customers,” Mr Mabarrack says.

The Adelaide program started as a trial in November last year and became permanent in January.

Musicians play two-hour slots on Friday nights, Saturdays and Sundays.

Paul Hacquoil, who normally plays at functions or busks in Rundle Mall, says playing in a supermarket is a “different atmosphere” to performing on the street.

“It’s good fun because you get to surprise people and make them happy, hopefully,” Hacquoil says.

“Some people say hello as they walk past or give you a smile.”

Customer Bel Lamshed, of Belair, stopped to have a listen to Mr Hacquoil with her son Byron, 2.

“It’s fantastic and it’s soothed a very grumpy toddler so I’m very happy about that,” Ms Lamshed says.

The public is now being invited to audition to play for 30 minutes on weekdays.

“We’d like to ask music students perhaps from the local colleges and high schools — perhaps people who play in their spare time — to contact us and just try it out and come and play maybe once or twice a week,” Mr Mabarrack says.

For more information, call 8379 9440.