The ultra-Orthodox media is famous for censoring women's pictures and practicing extra caution on modesty-related issues, but the spiritual supervision usually ends there.

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A Radical haredi group in Beit Shemesh is now attempting to take the censorship one step further, demanding that editors of local newspapers and advertising pamphlets follow a particularly strict set of rules, which bans ads for women's driving courses, ads mentioning shopping malls, restaurants and even men's perfume.

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The Committee for the Purity of the Camp issued a document titled "Specific instructions for advertisers," which seeks to impose strict restrictions on Beit Shemesh's haredi newspapers and states that the editors' discretion must be subject to the decisions of an "inspector" on behalf of the "chastity squad."

The document clarifies that all ads must be submitted to the inspector and must not be published without his specific approval.

The city's moderate haredi population says it is being terrorized by these zealots through the media. "Clear threats are made against newspaper owners. They say that whoever won't obey them will be personally persecuted, and so will his business," one of the residents says. "This is a continuation of the Iranization of Beit Shemesh, not to mention ISISiazation."

"There is a lot of money involved in this. For example, thousands of shekels which are paid by every newspaper or leaflet editor for the spiritual supervisor's work," says a well-known haredi activist. "In addition, they have insane squads which remove any ad which is not supervised by them from mailboxes.

"These are the same people who are responsible for beating up soldiers, burning 'immodest' clothing stores for women and violent protests. It's time for the Shin Bet's 'Jewish department' to take care of them."

'Leaflet must not feature a double bed'

The set of rules states that newspapers must not feature pictures or silhouettes of young girls, men demonstrating different products, women's wigs and treatment beds. Pictures of small children, makeup and cosmetics, as well as women's clothes and shoes, will only be published "in a gentle, clearly haredi manner."

In addition, a leaflet must not feature a double bed, unless it is separated in two by a piece of furniture, and "personal clothing" and cosmetics must not take up more than one-quarter of the page.

Immodest or banned words and terms, including 'great' and 'awesome'

According to the Committee for the Purity of the Camp, Beit Shemesh's newspapers must not publish ads for martial arts courses, driving courses for women and yeshiva students, acting and singings schools, etc. Couples counseling will only be included in the leaflet "with the approval of the city's rabbis."

Sing-along events, cantillation and Hasidic singing are also off limits, especially when they include women. Singers and lecturers performing in "mixed events" and "entertainers and other non-educational things" must not be advertised at all, and that also includes performances by female singers and dancers of course. Lecturers must be approved by the city's rabbis.

'Military terms are off limits'

Additional restrictions include publishing rooms for rent (unless they are in clear haredi areas), hotels (only if they have a kashrut certificate for their "nature" and of course food), vacations for women (only on behalf of haredi organizations and with the approval of a recognized rabbi), swimming pools (only separated), beaches (approved by the Committee), stores in non-haredi areas (only those approved by the supervisor), trips and attractions (only those that "match the haredi lifestyle").

Shopping malls, restaurants which are not in a haredi area, "unruly places," "prohibited" workplaces and Shabbat-desecrating businesses are off limits.

The radical group is also seeking to dictate the terminology used by the advertisers: Instead of "guest rooms" they must write "rooms for rent," they must not use the terms "spiritual" for marketing needs, must not mention "non-haredi" games, men's perfume, banned clothing and must not use "words describing facial treatments."

Women's first names and words such as "great" and "awesome" must not be used either. Mentioning pregnancy, childbirth and breastfeeding requires an approval from the supervisor.

The committee also bans the use of "men's names in women's products (such as "Reuven Cohen Wigs") and "military, police and academic terms."

Attorney Rabbi Uri Regev, CEO of the Hiddush - Freedom of Religion for Israel association, said in response: "It's no surprise that the violence and tyranny of the haredi modesty hooligans, which was directed in the past at secular and religious Jews, has reached the haredim themselves.

"It should be clear to the city's residents that if they don't rebel against the modesty supervisor and his partners, this crazy set of rules will only be the introduction," he stated.

"It takes a distorted mind to come up with all these restrictions," he added. "This raises the question whether these are real righteous people, who think about modesty day and night, or whether it's time to refer them to mental care."