The AFL community has farewelled legendary player, coach and media personality Danny Frawley at a service in Melbourne.

Key points: Hundreds gathered at the St Kilda football club to watch the service live

Hundreds gathered at the St Kilda football club to watch the service live Danny Frawley was remembered for his work ethic and nose for fun

Danny Frawley was remembered for his work ethic and nose for fun Speakers also paid tribute to a man who spoke up about his mental health challenges

Frawley died in a single-car crash in western Victoria last Monday, a day after his 56th birthday.

A "Celebration of Life" ceremony for the man affectionately known as "Spud" was held at Moorabbin Town Hall, in the city's south-east, where he was remembered as "one-of-a-kind", a "larrikin", a "soul mate" and a "human hurricane".

Hundreds of mourners then gathered at the oval at St Kilda Football Club as his hearse did a final lap of honour of the ground.

Frawley's close family said goodbye at a private service before being joined by hundreds from the AFL community.

In a video tribute, his wife Anita and their three children — Keeley, Danielle and Chelsea — spoke through tears and laughter as they remembered a father and husband who "everyone loved".

Danny Frawley was remembered by colleague Garry Lyon as a man with a "perpetual smile and a nose for mischief". ( AAP: Joe Castro )

The two-hour service was led by Frawley's good friend and broadcaster Hamish McLachlan, who said it was "a celebration of a life that achieved so much".

Frawley was a potato farmer from Bungaree in western Victoria who became a long-serving captain of St Kilda and coach of the Richmond Tigers.

He went on to have a successful career in media, calling games and bringing mischievous segments to Triple M, SEN, Fox and the Nine network.

His friends, colleagues and loved ones spoke of a man who was always there for his friends and up for a laugh.

"What I want to make sure, and I don't think it needs to be said, but he loved those boys, but he loved his girls more than anything," long-time colleague Garry Lyon said.

'No man should ever walk alone'

The celebration of Frawley's life included speeches from his family and colleagues from his time at St Kilda, Richmond and in the media.

His former Saints teammate Stewart Loewe said he was a "human hurricane" who became the team's "spiritual leader".

Frawley had been open about his struggles with depression in recent years, and his family asked for donations to Beyond Blue instead of flowers at the ceremony.

Space to play or pause, M to mute, left and right arrows to seek, up and down arrows for volume. Watch Duration: 2 minutes 48 seconds 2 m 48 s Wayne Schwass spoke of his friend's courage to talk about his mental health.

Anita Frawley revealed on Monday he had stopped taking his depression medication eight months ago.

Friend and mental health advocate Wayne Schwass paid tribute to Frawley's legacy of encouraging others to speak up and get help.

"I'm so proud of you, Spud. I'm proud of how hard you fought, I'm proud of how hard you work to overcome these insidious conditions the first time around. And I'm incredibly proud of you for helping countless others," he said.

"We may have lost this battle, Spud, but my promise to you, Anita and your three beautiful girls is we won't lose the war."

You can see how the service unfolded on our blog.