IT’S a pub favourite around the country, but a hotel in Richmond is taking its passion of the chicken parma to the next level.

As part of the ‘parmarathon’ hatched by the Richmond Club Hotel, entrants are challenged to gobble down the most number of parmas between now and September 5.

The winner winner chicken dinner will take home a year’s supply of the popular dish valued at about $1100, or the equivalent of one parma a week to use at their discretion.

The rules are difficult to fall fowl of, with participants only allowed register one parma per day on the ‘parmarathon’ leaderboard.

Entry is free, while the first parma is also on the house.

As part of the kooky 82-day competition, entrants will get a chicken sticker against their name on the leaderboard every time they order a parma.

The person with the most stickers on the board at the end of the competition will be crowned the winner.

The runner-up will also have something to crow about, receiving a $250 food and beverage voucher.

media_camera Richmond Club Hotel venue manager Scott Clarke with some of the pub’s chicken parmas. Picture: David Smith.

If a parma lover was to have the famed chicken schnitzel, napoli sauce, ham and cheese recipe once a day during the competition, they would spend $1732.

The parma, which is the most popular item on the pub’s menu by 2-to-1, sells for $23 and can be bought for $16 on Tuesdays and Wednesdays when on special.

Venue manager Scott Clarke said he expected 30 to be a winning number but wanted someone to “have a fair crack at it”.

“We wanted to showcase one of our more popular dishes in a fun way,” Mr Clarke said.

“It is a good dish, but I just hope they are exercising as well and having it as part of a balanced diet.”

The competition started on June 16, however entries have been extended to June 22.