Enterprise Holdings, Hertz, and Avis Budget Group, three of the world's largest car-rental companies, said they will end key partnerships with the National Rifle Association.

That follows moves by multiple other brands that had offered promotions to members of the gun-advocacy group.

The developments come about a week after the deadly mass shooting in Parkland, Florida, and amid increased calls for gun control, something the NRA rejects.



The car-rental giants Enterprise Holdings, Hertz, and Avis Budget Group say they will end discount promotions available to members of the National Rifle Association.

An Enterprise representative told Business Insider in an email on Thursday: "We ended the discount program, effective March 26." Hertz echoed the same on its Twitter account Friday. An Avis Budget Group spokesperson told the left-leaning news site, ThinkProgress, that its brands would also end their NRA discount programs on March 26.

The moves come about a week after a mass shooting left 17 people dead at a high school in Parkland, Florida.

The February 14 shooting at Marjory Stoneman Douglas High School has led gun-control proponents to increase pressure on US lawmakers and businesses.

Earlier Thursday, First National Bank said it would not renew a contract with the NRA in which it issued an NRA-branded Visa card, Reuters reported. "Customer feedback has caused us to review our relationship with the NRA," said Kevin Langin, a spokesman for the Omaha, Nebraska-based bank.

Several other companies have followed suit.

The NRA spokeswoman Dana Loesch and Wayne LaPierre, the CEO of the gun-advocacy group, doubled down on their defense of the lobby on Thursday, hours after Loesch argued the NRA's case at a CNN town-hall event, during which she was confronted by student survivors and parents of those killed in the Parkland shooting.