America’s Veterans Will Always Come First

Taxes Positive Economy

Economic Plan

Trump Goes In Big on Digital Advertising

Shortly after one of Donald Trump’s largest super PACs announced that it was going to ditch the negative ads to go for a more positive message, the official Trump campaign seems to be following their lead.Rebuilding America Now, a pro-Trump PAC chaired by Florida Gov. Rick Scott, found that their audience responded better to positive advertising about Trump than attack ads against Hillary Clinton. The Trump campaign didn’t go as far as to ditch the negative ads all together – but a series of new animated digital ads seem to be trying his PAC’s sunny optimism.The first video of the series is a Trump speech animated in kinetic typography. The 44-second animation strings together a series of lines from Trump’s speeches regarding veterans and helping them find jobs. “Large corporations bring in many thousands of low-wage workers from overseas and across the border to fill jobs that could easily be filled by our veterans,” Trump says. “They are going to come first in a Trump Administration.”Like Trump’s veterans ad, “Taxes Positive Economy” is also features lines from Trump’s speeches animated in kinetic typography. In the minute-long ad, Trump emphasizes his plan to “greatly simplify” the tax code and lower taxes on “middle- income Americans and businesses.”Unlike the other ads in the series, “Economic Plan” does not feature any of narration from a Trump speech – or anyone else. Instead it is simply an animation of “Trump’s plan to boost the economy.” That includes simplifying taxes, making child care fully tax deductible, expanding energy production, eliminating the death tax, renegotiating NAFTA – and a whole laundry list of populist economic policies that are neither strictly conservative, or liberal.The Donald Trump campaign is still being outspent by the Clinton campaign hand-over-fist, but those tables may turn on the digital front. According to Trump’s latest campaign filing , his campaign paid a digital marketing company in Texas $8.4 million in July. By comparison, the Clinton campaign only spent $132,500 on online ads in the same month.