Bolstered by a $50 million grant from Mayor Michael R. Bloomberg of New York City, the Sierra Club is introducing its first major national video campaign to promote its Beyond Coal initiative.

The campaign features five videos that spoof popular television programs from the 1970s and 1980s, and carry 21st-century messages about the dangers of coal. The first two are to be released Monday, while the remaining three will be released in the next two weeks; all will be available on the campaign’s new Facebook page and on Sierra Club’s YouTube Channel. The Sierra Club, the San Francisco-based environmental group that was founded in 1892 by the naturalist John Muir, began its Beyond Coal campaign in 2002. According to the organization, from the mine to the plant, coal “is our dirtiest energy source. Coal is the source of more than 30 percent of our global warming pollution, it causes asthma and other health problems, and mining it destroys our mountains and releases toxic mercury into our communities.”

To combat these ill effects, the Beyond Coal campaign aims to stop construction of new coal plants and retire old plants, and to work with communities to keep coal reserves in the ground.

The Sierra Club said that since Beyond Coal began, proposals for 166 new coal-fired power plants had been abandoned, retirement dates had been secured for 106 existing plants, new mountaintop removal mining permits had slowed significantly and the Tennessee Valley Authority had agreed to phase out coal plants. The Sierra Club called that “the biggest clean air agreement in the history of the Southeast.”