Energie en Besparing Geschreven op 18-1-2011 - Erik van Erne. Geplaatst in Duurzaam

The Zayed Future Energy Prize 2011, worth $1.5 million, was awarded to the Danish wind energy giant Vestas. The company, which recorded record losses last year, presumably could use the cash, but its chief executive, Ditlev Engel, promptly gave it away. Half of the prize goes to a new “trust mark” called WindMade, which is aimed at highlighting products made with wind energy. Its goal is to drive adoption of wind power by harnessing consumer sentiment.

Over the years, generations have made choices about the things they buy and use. And, in doing so, have made their mark on the world. Today we have that chance again. Today, we have an opportunity to change how the world consumes energy, one product at a time.

Introducing WindMade, the first global consumer label identifying products and corporations made with wind energy. WindMade is a global initiative dedicated to increasing corporate investments in wind power by educating consumers about a corporation’s use of wind energy, and increasing demand for products that embrace this clean and renewable energy source.