Even before Pornhub announced that it is giving everyone in Italy free access to its premium service for the rest of the month to ease the stress of Italians who have been forced into lockdown because of the outbreak of the coronavirus, Pornhub reported a spike in views from this country.

Italy was the first European country to close it’s borders and put into effect a national wide quarantine and as Italians were forced to stay indoors they have turned to porn.

Early on Sunday 8 March 2020, Italian Prime Minister Giuseppe Conte announced that the quarantine zone will cover much of northern Italy. On the next day, on March 9th Pornhub saw an increase in Italy’s traffic by 9%.

Italy’s traffic continued to grow by 11% on March 10th and 13.8% on March 11th.

As most of the country was required to stay inside, Pornhub’s statisticians found major changes in Italy’s hourly traffic.

It seems that people who were usually watching porn early in the morning or late at night are now doing this also in broad daylight.

On March 11th, traffic at 2am was 47% higher than normal and remained 25% above average even at 5am. By 6am, traffic had dipped -16%. But 10am traffic had grown 10% above normal levels and remained above average until mid-afternoon. Evening traffic at 9pm was 12% higher than 9pm on an average day, reported Pornhub.

But porn-viewing habits did not change only in Italy.

As the Coronavirus spread around the world, Pornhub’s traffic was growing, but perhaps more interesting, Pornhub statisticians found that people were choosing to visit Pornhub at different times.

On March 11th, Pornhub’s worldwide traffic 5.7% higher than usual for a Wednesday.

At 2am, traffic was 11% higher that usual, but dipped -9% below average at 8am. Normally 8am is one of the most popular times to visit Pornhub, but most likely people who did not need to commute to work the next day stayed up later and slept in longer than they normally would, reported Pornhub on their official page.

See more insights HERE