Well, either it was an elaborate ruse perfectly crafted for the fake news age, or there’s some furry Canadian out there licking his wounds after getting caught on the wrong side of an extremely ill-timed Apple AAPL, -2.95% trade.

Regardless, it made for great internet.

It all started a few days ago with a 5,000-word explanation by a guy named F.S. Comeau that detailed how he was risking hundreds of thousands of dollars in hopes of making millions. From there, he took it to YouTube, where he live-streamed the event on Tuesday, while wearing a wolf mask, to about 15,000 viewers. It was weird, uncomfortable, hilarious and sad all at once.

Comeau sipped champagne through a straw, promised bottles of maple syrup to his followers, howled through his wolf mask, and ultimately lamented the direction of Apple shares after the company’s strong earnings report. Viewers were quick to call “BS,” pointing out that the trade screen he pulled up was just a demo account. And, indeed, it was.

But Comeau stuck to his story.

“I was streaming my demo account online as I did not want to accidentally reveal my account number and address,” he said in an email Tuesday night. “People are just looking for a reason to be outraged.” Comeau clung to his hopes that Apple would reverse course and his $240,000 options play would pay off. No such luck so far. Apple is on track for its best day in months.

True or not, the “YOLO Wolf” is well on his way to becoming an internet meme:

And while others were busy either slamming him as a hoax or ripping into his all-or-nothing wager, The Fly from the iBankCoin blog had a different take.

“For the sake of this argument, let’s assume it was real and the man in the wolf mask, awaiting golden showers and champagne toasts, was truly YOLOing it because the planets aligned that way for him and this was his shot,” he wrote. “THE YOLO WOLF DID NOTHING WRONG!”

Then the history lesson.

“He still went for the glory, the ephemeral dream cast out by many YOLO wolves throughout history, as old as time itself,” he continued. “Both the downtrodden caitiff and the canaille — imbibed with the ambrosia of an eager Third Estate, have been inside of that wolf mask innumerable times. For the love of glory, Winston Churchill and Franklin Delano Roosevelt once wore it.”

So yes, as The Fly put it: Godspeed, YOLO Wolf.