Clayton Oliver’s alleged dive against West Coast at the weekend has attracted criticism from all corners, and now a Melbourne legend has surprisingly joined the chorus.

Speaking on SEN this morning Garry Lyon, a former Demons captain, said the young midfielder deserved to be fined by the AFL for hitting the deck after contact from Eagles defender Will Schofield.

Oliver, 19, appeared to be clipped on the chin by Schofield’s elbow as the defender went to hit him in the shoulder.

He told The West Australian he fell over out of shock at what he called “a cheap shot”.

Lyon disagreed with Oliver’s insistance that he didn’t take a dive, and said the AFL should hit the teenager with a massive fine to discourage the practice.

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“I didn't like the dive,” he said.

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“The Melbourne people tell me that he got clipped on the jaw - on the point of the jaw - and it shocked him. It shouldn’t have sent him to the ground.

“I’ll say the same as I did with (Alex) Rance - $5000, bang. Don't do it.

“This won't define this kid, he is a tough hard kid, but that doesn't excuse it.”

The incident sparked a bizarre Twitter spat on Sunday between Oliver and former WA cricket captain Damien Martyn.

West Coast youngster Liam Duggan said the controversy had taken on a life of its own since Saturday night.

He was on the bench when the half-time siren sounded but said it was obvious the AFL didn’t want players to stage for free kicks.

Duggan said it was unfortunate for both Schofield and Oliver that the incident had attracted so much attention.

“The whole thing has been blown out of the water more than what it needed to be. Unfortunately, both boys have got to cop what’s come their way,” Duggan said.

“It’s up for Clayton to handle now. Unfortunately there has been a bit of negative feedback for him. Whether or not it’s true or not, who knows? We’ll wait and see what the decision in.”