Apple moves more and more to the service economy, and some time ago they introduced advertisement platform for App Store: Apple Search Ads. For more background on it, we recommend article by Gabe Kwakyi: Apple Search Ads 101: Terms & Tactics To Know.

Anyways, here is our experience with it.

Everything started when Apple ping our developer account with the email saying that they are willing to give us a credit of 100$ in case we are interested to advertise one of our apps in the App Store. We, of course, decided to give a try.

Apple did a great job of onboarding us: creating a campaign, give the ability to set limits for campaigns, add search keywords, setting up creating set with images/advertisement texts, etc.