If I’ve said it once, I’ve said it a thousand times: Portland has a whole ton of Web analytics talent here in town. Both on the consulting side of the desk and the development side.

One of those talented companies is Clicky, a cost effective real time Web analytics service that I happen to use right here on Silicon Florist. What’s more, they have an incredibly passionate user base. How do I know? Clicky just changed their interface.

This is still the same Clicky you know and love, the main difference is the navigation. The goal here was to make it faster to get to other pages, and to load them faster too. We also wanted the entire site to feel like a true “app” instead of just a web site.

The new interface spent a great deal of time in beta. With a bunch of people banging on it. But just like when Digg or other services change their interface, many users take umbrage and dig in their heels. And there’s pushback and uproar. Even though the folks running the company are convinced it’s the best path to take.

People are resistant to change. If it ain’t broke, don’t fix it. Well, Clicky wasn’t “broken” per se, but it was starting to feel dated. Sexy competitors like Chartbeat and Woopra have popped up and while we feel that our product is much more feature complete than either of them, people rave about their interfaces all the time. We get plenty of compliments on our (old) interface too, because of its simplicity and ease of use, but the difference is that Clicky felt like a web site, while the others feel like web apps. (And in the case of Woopra, it is literally a desktop app, although they offer a web version now as well).

I, for one, like the new look. You see, I use Clicky for one reason: understanding my traffic. And the new interface manages to cram more information on the screen more cleanly, giving me access to more details with less clicking. That’s better for me.

If you’re using Clicky already, I’d be interested to hear your take. If you’re not, maybe now would be a good time to take a look at how Clicky can help you better understand your Web traffic.

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