Bullet Run, a new free-to-play team-based shooter, launches on PC this Summer, publisher Sony Online Entertainment has announced.

Developed by ACONY Games, it drops you into the titular reality TV show where you'll be fighting it out to the death for fame and glory.

However, simply dispatching a foe won't bring you much reward - you'll need to do so in style too. To that end, there's a complex array of customization options to allow players to create unique looks for their characters.

Other features include unique abilities for players to harness called Kill Skills. Examples offered include damage heals, berserker mode, enemy-trapping robots, aerial ammo attacks, and mini-guns.

There's a Heat system that lets you level up faster by taunting and humiliating opponents, and a risk/reward Active Reload mechanic that offers either a lightning fast reload or a gun jam depending on your reflexes.

20 players can battle it out at the same time over six maps, which include industrial landscapes, tropical islands and desert wastelands.

New weapons, weapon modifications and attachments, wardrobe items, accessories and custom weapon decals will be available via microtransactions.

Check out the launch trailer below.