YESTERDAY, A PHOTO of venerated Irish delicacy Billy Roll made its way on to Reddit.

Source: Imgur

The picture was accompanied by this caption from user DickieJohnson:

If I opened my lunch sandwich and saw this looking back at me I’d lose my f**king mind.

What are you talking about? It’s just Billy Roll, friend of primary school lunch boxes everywhere! Are you trying to imply that Billy Roll, this smiling face of meat and additives, is creepy?

Well, he was. And many people were ready to join him in his horror.

Source: /r/funny

Source: /r/funny

Source: /r/funny

Some saw Thomas the Tank Engine reflected in Billy’s visage:

Source: /r/funny

Others questioned its content:

Source: /r/funny

And one particularly impertinent user saw fit to doctor the picture in the cruelest way imaginable.

Source: /u/_korbendallas_

RUDE. Can we just remind Americans that they created all of these ridiculous foodstuffs? Leave our Billy Roll out of this. Just leave it out.