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A 60-year-old British man has collapsed and died in an Italian sex shop while watching a pornographic film, according to reports.

Police have confirmed they are investigating the circumstances behind the death of the cyclist on Friday afternoon.

The man, who has not been named, reportedly left his bicycle outside the shop in Marghera near Venice, before paying €5 to enter a private booth inside.

Staff claim they became concerned when he failed to emerge after 30 minutes and then found him collapsed on the floor.

Owner Franco Garoni told The Sun: "I had never seen him before and he came in after leaving his bike outside.

"He was cycling through on his way to Venice and asked about watching a sex film so I showed him a booth and he paid the €5.

"That gives you 15 minutes and a red light comes on to show it's busy but when he didn't come out after half an hour we went to have a look and he was collapsed on the floor."

Mr Garoni added that the man "seemed tired" when he came in.

Paramedics declared the man dead at the scene.

Mirror Online has contacted the Foreign Office for a comment.