A £35 portable media player is providing many North Koreans with a window to the outside world despite the government’s efforts to keep them isolated - a symbol of change in one of the world’s most repressed societies.

By some estimates, up to half of all urban North Korean households have a “notel”, a small, easily concealed portable media player used to watch DVDs or material stored on USB sticks that can be easily smuggled into the country and passed around.

Residents are exchanging South Korean soaps, pop music, Hollywood films and news programmes, all of which are expressly prohibited by the Pyongyang regime, according to North Korean defectors, activists and recent visitors to the country.

“The North Korean government takes their national ideology extremely seriously, so the spread of all this media that competes with their propaganda is a big and growing problem for them,” said Sokeel Park of Liberty in North Korea (LiNK), an organisation that works with defectors.

A Chinese-made portable media player, which North Koreans call “notel”. Photograph: Reuters

“If Pyongyang fails to successfully adapt to these trends, they could threaten the long-term survival of the regime itself.”

North Koreans have been spending money more openly, a sign that some forms of entrepreneurship are increasingly tolerated and that the state is easing some of its controls over the economy. In recent months, consumption has become more conspicuous.

“The variety and number of places for locals to spend money has really increased,” said one regular visitor to Pyongyang, declining to be identified. “People seem a lot more confident flashing the cash than they used to be. I’ve seen people spend $500 on a phone with no hesitation, for example.”

There is no sign, however, that the regime is loosening its grip, making substantial reforms or changing its unpredictable ways of dealing with the outside world.

But along with rising incomes, more goods are available, mostly on the black market but also in some state-controlled stores.

Cheap and versatile

The notel or “notetel” – a uniquely North Korean word combining notebook and television – can be easily found on the black market for around 300 Chinese yuan ($48), and is also available in some state shops and markets.



The device was legalised last year, according to defector-run news outlets in Seoul, as one of many recent measures taken by the state to accommodate grassroots change.

The new rules, however, also require North Koreans to register their notel, enabling authorities to monitor who is likely to be watching banned foreign media.

Most North Koreans do not have access to the internet. Those who can go online are limited to a state-run intranet, while the country’s 2.5 million mobile phone subscribers are not allowed to call outside the country.

North Korean leader Kim Jong-un is slowly introducing reforms. Photograph: KNS/AFP/Getty Images

The notel is made in China, and is either smuggled or legally imported. Lee Seok-young, a defector from the North, said he smuggled 18,000 into the country last year. He said he ordered them directly from a factory in Guangzhou that was likely to be still in production solely to satisfy the demands of the North Korean market.

The devices have lost their popularity in China over the years, but still sell well in the provinces bordering North Korea, according to data on the China-based online shopping website Taobao.

Asked to quote on a wholesale price for notel, one Chinese trader in the border city of Yanji said: “You want to send them to North Korea? How many do you want to send? They sell well there.”

The low-voltage notel differs from the portable DVD players of the late 1990s in that they have USB and SD card ports, and a built-in television and radio tuner. They can also be charged with a car battery - an essential piece of household equipment in electricity-scarce North Korea.

To be legal, a notel must be registered and tuned to official state television and radio channels, according to the Daily NK, a Seoul-based news organisation run by defectors.

Lee, the defector, said the device’s multiple functions make it easier for users to get away with watching illegal material.

“To avoid getting caught, people load a North Korean DVD while watching South Korean dramas on a USB stick, which can be pulled out,” he said. “They then tell the authorities, who feel the heat from the notel to check whether or not it has been recently used, that they were watching North Korean films.”

Park at the LiNK organization added: “They are small enough to roll up in a blanket and hide in a wardrobe. They have become so popular because they are perfect for overcoming the twin barriers to foreign media consumption: surveillance and power outages.

“If you were to design the perfect device for North Koreans, it would be this.”