It’s the 114th minute. It's 1-1. Penalties loom. The prize on offer is $200,000 and the players know it; nervous, jittery... just making sure they don’t make one solitary mistake. But now Lionel Messi is on the ball. He moves towards goal. Defenders panic. The tension! Oh! Oh, the tension.

This particular passage of play is from the Barcelona vs Barcelona match in the final of the PES League World Finals, held in the prestigious North London stadium… sorry, Emirates Stadium, home of real life Arsenal. From the 16 competitors to have made it to this stage, these are the last - and best - two. They are also the youngest.

Players from Chile, Serbia, Germany, Peru, Argentina, Japan, Brazil, Italy, France, Spain and the Netherlands all won Regional Finals (and significant prize money - around $20,000) to get here and a livestream on Twitch and YouTube is broadcasting the whole thing around the world. Lots of people are watching other people playing video games.

On the face of it, the whole situation is really odd but eSports are a real thing now. More will watch this tournament than many sporting events shown on subscription sports TV channels, and - crucially - the viewing demographic is the one that advertisers desperately want to to appeal to. Young men and women, 18-24, with a little bit of money in their pocket. Just because Feyenoord vs FC Utrecht, or any golf, is on TV doesn’t mean anyone’s watching.