Activision Publishing CEO Eric Hirshberg has said the decision to move its timed-exclusivity deal for Call of Duty DLC from Microsoft to Sony was the "right decision."

Sony brought an end to several years of Microsoft timed-exclusivity of Call of Duty DLC at E3, where it was announced that Call of Duty: Black Ops 3 add-on content will be coming to PlayStation 4 first.

Speaking to GameInformer, Hirshberg was asked if the potential impact the business decision could have on the eSports landscape was considered, given that Xbox has been the home of competitive Call of Duty thus far.

"Obviously, that matters," he replied. "The muscle memory is a deep, physical connection to the controller that you're used to."

He added, however, that Call of Duty has "been a cross-platform game the entire time."

"We've had great players on both platforms the entire time," he added, continuing on to say Sony's support of Destiny and the success of the PlayStation 4 was key in the decision.

"The partnership with Sony was the right decision at this time," he said. "They've been a great partner on Destiny, and they have a ton of momentum with the PS4 and really got behind this thing. They wanted to see that deal on their platform. We're going to make it work."

During Sony's E3 press conference Andrew House, Sony Computer Entertainment group CEO, said PlayStation 4 was the new home for Call of Duty. Along with the Black Ops 3 add-on content, it will also host a timed exclusive beta for the game.

House also claimed that the deal between Sony and Activision on Call of Duty will continue beyond Black Ops 3.

Adam Boyes, the PlayStation VP of Publisher & Developer Relations, also recently discussed the deal in an interview with GameSpot, saying he "fell in love instantly" with the game.

"As soon as I started playing it, I said, 'This feels incredible! You can wallride!' It's just so smooth; it's almost like poetic. And so obviously, we just continued talking with our partners at Activision and worked something out. And now we've got I think a great benefit to all the gamers."