Google Analytics Interview Questions and Answers

Analytics is unquestionably the next big thing in technology. It finds usage in all fields of life and provides solutions designed for the digital age. Tracking your own website analytics is a necessity for companies as well as personal sites, to figure out their metrics of performance and determining what they need to do. Google Analytics, launched in 2005, offers monitoring and reporting of website performance simply by integrating its script onto your pages.

Using Google Analytics properly can make the difference in a competitive environment, making it a major job requirement in software and web-based roles. In this article, we will discuss certain Google Analytics Interview questions and answers commonly asked in interviews.

Question: What are Google Analytics Goals?

Answer: Goals are site activities that marketers monitor to determine the impact of various campaigns. Analytics goals could be a Destination (whether users land on a specific page or not), Duration (how long they spend on a site), Page Visits or Visitors (tracks the number of hits and unique visitors) or Events (user actions such as likes, shares, clicks, etc.)

Question: Which is more important – Bounce Rate or Exit Rate?

Answer: In terms of Google Analytics assessment answers, both these metrics are equally important. You want to keep your bounce rate low, ideally, whereas the exit rate can be curated to reflect the purpose of your website. These factors also depend on external components like content of page, redirections, etc.

Question: What is an Acquisition Report?

Answer: This is one of the advanced Google Analytics answers that requires you to have prior knowledge of online marketing strategies. Acquisition report gives an overview of user acquisition by source media, keywords, channels and campaigns. It updates the origin of your visitors – whether they came from a website referral, social media adverts or Google searches.

Question: How can you track conversions through Google Analytics?

Answer: Google Analytics can follow transformations once the objective URLs are defined. After this, whenever a user comes to that objective URL, Google tracks it as a successful conversion. A defined conversion activity is necessary for Google to track conversions through Analytics.

Question: What is the difference between Goals and Funnels?

Answer: A funnel requires a predefined way before the objective, whereas a goal tracks whether the objective is fulfilled. For example in an e-commerce setup, a goal would be tracking whether purchases take place, whereas a funnel would track whether the path of Add to Cart – Sign In – Add Address – Add Payment Method – Make Payment is followed.

Question: What is RPC in Google Analytics?

Answer: RPC stands for Revenue Per Click. It is one of the most commonly used metrics for businesses and e-commerce platforms to determine the efficacy of their web portals. It indicates the monetary amount of business made by a customer on every click of action buttons on your landing page.

Question: What is benchmarking?

Answer: Benchmarking offers a comparative context to your data. It compares your reports to your previous numbers and to the industry standards to give you an idea of where you stand and how much you have improved over a specified time. It also allows you to compare your numbers to your competitors in the industry and follow the market trends.

Question: How can I identify the keywords sending me paid traffic?

Answer: As far as Google Analytics certification answers in 2018 go, this is one of the most common questions. The keyword column in your Analytics dashboard displays traffic divided as paid and organic. Therefore, the keywords section can be referenced to easily understand which keywords are bringing paid traffic, and which are bringing in organic traffic.

Google Analytics for beginners is an immersive topic, but as we move to more advanced stages, we realize how much of an impact it can have on digital businesses. With digital marketing occupying such an important part of our lives, job seekers must be trained in new technologies to add value. Digital Floats is a premier digital marketing training institute in Hyderabad, providing comprehensive courses on Google Analytics and many other courses. With excellent faculty and course content, they impart knowledge on emerging technologies to help their students direct the technology of the future and draw the best out of their options. Digital Floats will give you much more than the Google Analytics exam cheat sheet provided in this article, and help you understand the subject and how to implement it in practical scenarios.