The Campaign to Regulate Marijuana Like Alcohol has posted a billboard near Sports Authority Field at Mile High depicting a young woman under the headline: “For many reasons, I prefer marijuana over alcohol. Does that make me a bad person?”

The billboard at 1660 Federal Blvd. kicks off a publicity campaign in support of Amendment 64, the statewide ballot initiative to regulate marijuana like alcohol.

The billboard is above a liquor store.

“We want people to consider why they are opposed to allowing adults to legally use the less harmful of the two substances,” Betty Aldworth, advocacy director for the Campaign to Regulate Marijuana Like Alcohol, said in a statement. “We are not telling people what to think. We are simply asking them to think.”