How are you different from what’s existing in the market right now? What’s unique about what you are building?

Kiran: We have two types of competitors. The incumbents like SAP and Oracle are big players in the HR software space and very often are already present in the enterprises we work with. They have very strong products when it comes to process optimization, payroll, leave, attendance management. What they lack is the experience for a new hire or for an employee. Employee Engagement is completely missing from their arsenal and the tools needed to make it effective and productive. As a result, they have no idea whether an employee is actually showing signs of dropping off or are they actually being engaged. That’s one set of competitors or players in the space.

The second set are companies like Zenefits and Gusto who are again doing the exact same thing as the incumbents — but for small and medium businesses. Again over there, they are not focusing on the engagement, the communication and the analytics that we can drive out of that. So we actually bolt on really well to the existing players. There aren’t too many other players in this space. There are couple of startups like KinHR, HROnboard.me & Parklet — who are going after the Onboarding space, but from a different perspective and approach .

Tydy gives the HR, tools to automate the entire process. Give new hires a beautiful & gamified mobile-first interface. Automation for onboarding efficiency. Gamification to improve employee engagement & Analytics to increase retention.

Who are your customers? Who are you selling to in a company ?

Kiran: Let me start by saying who our ideal customer is. Quite obviously we want to go after companies who are hiring. We want to go after companies that are growing & hiring and those that have a consistent attrition rate as well.

So if you look at that, then enterprises fall into that bucket. The banking/financial services companies even in India are hiring around 1000 people a month.You have hospitality hiring in large numbers. So those are big targets for us. The enterprise market is a very big target for us. We already have customers in these different spaces. The fairly newer kind of set of people/companies that we are going after is more the SMB’s where they still have teething problems and don’t have an enterprise system like an Oracle or SAP but they still want to engage with their new hires,understand analytics about each employee. So that’s kind of a newer target market for us.

How do customers use your product?

Kiran: Every single customer of ours uses the orchestration layer to automate the entire process. But what’s interesting is how different companies are using the analytics. Tydy automatically sends admins and managers alerts on when employees are showing signs of dropping off.

Interestingly, what some companies are doing is picking up that data that we expose saying that John Doe is interested in AI and Robotics and so if you have an AI/ Robotics team why don’t you get him introduced to that team. More of a prescriptive kind of analytics. So that is something a lot of companies are actually starting to pay attention cause they spent a lot of resources to actually hire each person and they want to make sure they keep each one on board.