Show full PR text DESIGN IN MOTION - TWO BRITISH BRANDS UNITE



20 March 2012, Gaydon; Two of the finest British names join forces for a unique project: Winner Sport – the ultimate lightweight driver's shoe.



Co-designed by Aston Martin's Director of Design Marek Reichman and John Lobb's Creative Director Andrés Hernández, this sleek aerodynamic shoe, with its finely-tuned detailing, speaks to the world of the automobile yet sits comfortably within the John Lobb collection.



Winner Sport embodies the style, craftsmanship and quality for which both brands are celebrated the world over.



Crafted around John Lobb's 8695 last, Winner Sport is made from full-grain calfskin and lined with supple sheepskin. Soft padding has been added at the ankle for comfort, and metallic eyelets, punched with a wheel of fine holes, reflect the automotive design cues of Aston Martin. Unlike the more formal, welted John Lobb shoes, Winner Sport is created with a specially-engineered bonded rubber sole that wraps beneath the shoe, giving a sleek line and a sporting feel.



Winner Sport is available in an exciting range of colour combinations: Graphite Grey, Winter Wheat, Frost White and Saddle Tan are all made with the Sporty Stratos White rubber sole. Storm Black, Bitter Chocolate, Westminster Green and Aurora Blue are made with Racy Fire Red rubber soles. Coordinating red and white laces complete the Winner Sport look.



Winner Sport will be previewed at the opening of the new Aston Martin W-One Store in London's Park Lane and at John Lobb Jermyn Street this March. As of May 2012 Winner Sport will be available at selected John Lobb and Aston Martin stores worldwide.

The right occasion calls for the right footwear. Aston Martin figures its customers should have the right shoes to drive their GTs, so the British automaker has collaborated with the shoemakers at John Lobb on a special collection of driving shoes Called Winner Sport, the shoes are made of full-grain calfskin, lined with sheepskin and perforated in just the right places for a unique look. A joint design effort between Aston Martin design director Marek Reichman and his counterpart Andrés Hernández at John Lobb, they feature bonded rubber soles (in either white or red, with coordinating laces) that wrap underneath the shoe for better pedal control. Like what you see? Click the images to view in higher resolution and follow the jump for the full press release.