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Hold the phone: We are giving away Benefit’s soon-to-be-cult product, Roller Lash mascara, free with March ELLE - four weeks before you can buy it in store.

Following in the footsteps of They're Real, the UK's no.1 best selling mascara, Roller Lash is so game changing it had our Editor-in-chief and Beauty Director counting down the days from production development meeting to now, when the March issue of ELLE is on shelves, costing just £4.

ELLE is the first and only place to get hold of Roller Lash before anyone else. You won't even be able to buy it in Benefit stores, it’s that exclusive.

So what sets it apart from other mascaras? For a start, it's curling to the point you won't have to use eyelash curlers again, and it makes your lashes look inconceivably long (you can see the effect it has on our beauty team guinea pigs above). It really does work. The brush was styled on old-school Velcro hair rollers, so the flexible wand has small rubber hooks that gently grab your lashes and curl them as you go.

March ELLE is on sale now, priced £4.

Trust us - your make-up bag needs it.

To find your nearest ELLE stockist click here

Watch: the ELLE Beauty Team trialling Roller Lash to create three key eye looks:

The Perfect Nude

The Party Gloss

The Under-Smoke

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