ARLINGTON -- The Voice of the Cowboys now has his place on the walls of AT&T Stadium.

On Sunday, the Cowboys designated The Brad Sham Home Radio Booth at AT&T Stadium in honor of Sham's 40th year as the team's radio play-by-play voice.

A career spanning 825 games and 31,180 plays entering Sunday is no small achievement, owner Jerry Jones said.

"You've touched more Dallas Cowboys fans with your personality and your way of telling our story than anyone that's, in my mind, on this earth today," Jones said.

Jones lauded Tex Schramm for choosing Sham -- before acknowledging it was a decision Jones himself has since "seconded to the farthest way I could ever second it."

Sham gave an emotional acceptance speech, as Jones clarified this was not permission to retire.

"Incredible," Sham replied before quipping: "I don't know what the hell you're going to do when I hit 50 years."

Scroll through SportsDay photos of the ceremony and watch video below: