RIO DE JANEIRO -- The Ultimate Fighting Championship is the biggest MMA organization in the world today, and Dana White doesn’t see Bellator as a competitor.

During UFC 168 media day Sunday, the UFC president said ZUFFA would never buy Bellator since "there’s no value" to them.

"There's nothing there," White told the media. "If you look at any other company we ended up buying in the past, there was value. There's no value to that company whatsoever."

Since Dana White and the Fertitta brothers took over the UFC, they have bought companies like Pride, World Extreme Cagefighting and Strikeforce, but he doesn’t see a reason why he would do the same with Bjorn Rebney’s promotion.

"If you look at Pride, look at all the contracts we got from Pride, all the guys that came over," he said. "Look at Pride’s library. Amazing library, with some of the most talented fighters of all times. When we bought (World Fighting Alliance), we bought it because Rampage had a contract with them. When we bought Strikeforce, we bought their library. Just the fights we had with Nick Diaz alone were worth buying that company."