update: our own Kickstarter campaign is live

In light of world events, many people have asked us if we’ll still launch our Kickstarter campaign for Trekking the World tomorrow, March 17.

I’m writing to say we’re launching as planned. Our current dilemma is this: Kickstarter conversion data collected by a Kickstarter advertising specialist we know suggests campaign funding has dropped greatly in the last few days. Any board game campaign launched now will raise 30%-50% less than it would have under normal circumstances. It makes sense that folks would be hesitant to fund a project that won’t be fulfilled for several months, under the current circumstances.

Here’s why we’ve decided to launch anyway

First, we think delaying is as likely to hurt our funding chances as help them. We expect the economy to be tough for a long time, and possibly get worse. Also, a lot of Kickstarter creators are delaying and if we launch at the same time as all those delayed campaigns, that might make it harder to fund ours.

Second, our game is about travel, something none of us can (or in any case should) do right now. We hope our game, and this campaign, can be a reminder of better times, of life as it has been and will be again, while we endure the current hardship.

It was a tough decision and we totally understand if you don’t feel like you can support the campaign under the current circumstances.

On behalf of the Underdog team,

Nick

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