If you have been using YouTube recently you may have noticed that the ads have changed. No you are not crazy there are more ads on YouTube and more that you can not skip.

It seems that YouTube is trying to push more people to subscribe to the YouTube Red service that offers an ad-free experience. To accomplish this, YouTube has drastically increased the number of skippable ads. Not only are they adding more un-skippable ads, but YouTube is also increasing the number of ads that appear after you have paused a video for a long period of time.

The dramatic increase in new ads seems to be an effort to not only push YouTube Red but also could be an effort to raise profitability ahead of the new YouTube live TV service that is expected in early 2017.

Not only does YouTube Red offer an ad-free experience but you also get access to the new YouTube Music app, offline videos, and original shows from big YouTube stars. The service costs $9.99 a month and is seen as the future of the YouTube service.

The question is how will YouTube subscribers react to the new ad structure and especially more un-skippable ads? Although this is not the addition of ads to the service, it is a significant change to how they work.

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