You may not think of Google as being in the news business.

Yet, it may well be the most important media force in the world.

If it is not so yet, it is certainly on its way to being there.

Let's face it – most people get their news and information online. Even television news knows this. That's why you see them covering what's trending online. And Google, the company that directs two-thirds of all searches, is more than a search engine. It's a hosting service, owns YouTube, the largest and most important TV and video platform in the world and, along with like-minded Facebook, controls 75 percent of the digital advertising market.

All that makes Google the most important purveyor of news in the U.S.

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Google is the media.

So, why doesn't Donald Trump criticize Google?

Why doesn't the Trump army of supporters recognize the threat Google poses to freedom of speech, freedom of religion, freedom of the press – in other words, everything the First Amendment protects?

And why don't they also recognize the extent of Google's invasions of privacy for profit?

To illustrate just how biased Google's basic news algorithms are against Trump, I copied this search for his name last weekend. I could have done this any day of the week – and have – and the results would be similar or even more biased against him.

Here are the headlines I found on the first page of search results alone:

Trump's implanted-informant theory is a lot like his unfounded wiretapping allegation – CNN

FBI Used Informant to Investigate Russia Ties to Campaign, Not to Spy, as Trump Claims – New York Times

Trump welcomes Melania home from hospital by misspelling her name – CNN

Trump's 'Animals' Remark Is Threatening to Immigrants – The Atlantic

Trump means business when he attacks the media – Washington Post

Donald Trump Jr. met in Trump Tower in the summer of 2016 with a representative of two wealthy Arab princes who said they were eager to help his father win election – New York Times

Trump's Only Iran Strategy Is to Punish Iran – The Atlantic

Trump's confrontational trade stance is just boomeranging back to imperil U.S. – Marketwatch

In Familiar Cycle, Trump Laments Texas School Shooting and Vows Action – New York Times

Read President Trump's 2017 financial disclosure report – CNN

Bill Gates says Trump didn't know the difference between HIV and HPV – Marketwatch

Team Trump's egregious gambit – Washington Post

You will note, I think, the emphasis on the negative.

But I can't find any example of President Trump recognizing the undue, unhealthy power and influence of this company to date. He sees the maliciousness of CNN, the New York Times and other news agencies, but not the company whose algorithms bring people their reports.

By the way, it's worth pointing out again and again – as I find almost no one who understands it, – the human element involved with this kind of anti-Trump, anti-conservative, anti-Christian, anti-Semitic and anti-American fervor at Google.

Do you know which organization is responsible for determining what's legitimate news and what's fake and illegitimate news at Google?

The extremist hate-mongers at the Southern Poverty Law Center. Do you know what the SPLC says about Trump?

They routinely label him a "hater." The day I did this Google News search, I peeked into the SPLC website and found this headline and caption on a photo of Trump in the top position of the home page under the word "HATE": "Trump: 'These are animals' – Tell President Trump that his racist and dehumanizing rhetoric has no place in the White House."

Another article compared what he said about MS-13 to the language of the Nazi Holocaust: "President Trump said at a conference on sanctuary cities this week: 'These are not people. These are animals.' His insinuation that immigration status or criminal record somehow determines humanity is not only appalling – it's dangerous. We've heard this dehumanizing rhetoric before. During the Holocaust, the Nazis called Jews Untermenschen – subhumans."

The top article in SPLC's "Hatewatch" section offers this slam: "How Trump's nativist tweets overlap with anti-Muslim and anti-Latino hate crimes."

This is the same SPLC that inspired so much hate against the Family Research Council, which it still lists prominently in its "Extremist Files," that one of its followers launched an armed attack on the Christian group's headquarters in Washington a few years ago with the idea of murdering the entire staff. Fortunately, he was stopped after shooting a lone, heroic African-American security guard, after which he confessed the attack was based on information he read on the SPLC website.

It's time to take the fight to Google, to YouTube, to Facebook and to Amazon, three out of four of which have officially made the SPLC their content gatekeeper – and we need President Trump leading the way.