Reddit is partnering with Seattle-area startup Tagboard to get its content on TV broadcasts. It’s the first deal of its kind for Reddit, which has more than 430 million monthly active users.

Tagboard helps companies get social media posts onto broadcasts, big screens at stadiums, and other platforms. Broadcasters including NFL Network and TEGNA are already using the new Reddit integration.

Tagboard has partnered with other social media and tech companies in the past, including Twitter, Snap, and Eventbrite. The company launched in 2011 and has raised less than $3 million. It is ranked No. 147 on the GeekWire 200 list of top Pacific Northwest startups.

This is Reddit’s latest foray into news-related features. Past tests include a livestreaming service and a news tab on its mobile app. “Our partnership with Tagboard enables Reddit’s unique content to be credited and distributed by television networks around the world for on-air storytelling purposes,” Reddit’s Senior Director of Business Development & Media Partnerships Alexandra Riccomini said in a statement. “We anticipate this partnership will empower broadcasters to share Reddit content regularly while also showcasing Reddit’s power of community and belonging.”