Amy Webb, head of a Digital Strategy house, told of how she ‘hacked’ online dating in a TED talk last year and it’s really worth checking out…

Being an online dating virgin, Amy’s first attempt was entirely unsuccessful; she was attracting the wrong kinds of men and going on some truly terrible dates. So putting into practise her data expertise she decided to form her own algorithm applied to her chosen online dating website, in an attempt to find ‘the one.’

There’s been lots of criticism over how she did this (collecting data from member’s profiles), however the underlying message can’t be argued with. Amy Webb was clever about online dating. She found out what sort of profiles her ‘ideal man’ was attracted to, and used that formula to mould her own. She proves that we can be a lot more in control of our dating lives than we think.