Burger King's ad has riled up One Million Moms. (Photo: Getty Creative stock image)

Conservative group One Millions Moms is accusing Burger King of airing an “inappropriate” ad that “crosses the line.” The ad in question is for the Impossible Whooper, the vegetarian burger it launched in August.

One Million Moms is taking issue with a moment in the commercial when, as they write, “One man is completely shocked that the burger is not beef, so he uses the d-word to describe how he feels about himself for being deceived by the taste of the burger.”

The “d-word” referenced is “damn.” After taking a bite the man says, “damn that’s good.”

a big deal just became a bigger deal. the Impossible Whopper is available nationwide starting 8/8. pic.twitter.com/TpFQenSLFQ — Burger King (@BurgerKing) August 1, 2019

One Million Moms is a division of the American Family Association — which has been named a hate group by the Southern Poverty Law Center because of its stance on LGBTQ issues— and calls itself an organization for moms who are, “fed up with the filth many segments of our society, especially the entertainment media, are throwing at our children.” The organization has less than 100,000 Facebook followers but recently made headlines for igniting strong backlash to a Zola ad that aired on the Hallmark Channel and included a lesbian couple kissing. The ad was temporarily removed in response to the outcry, before the Hallmark CEO apologized and reinstated it.

With respect to the Burger King ad, One Million Moms has started a petition to have it removed rom the air; so far roughly 8,500 people have signed it.

“Burger King’s Impossible Whopper ad is irresponsible and tasteless. It is extremely destructive and damaging to impressionable children viewing the commercial,” the organization writes in their call to action. “We all know children repeat what they hear.”

This is not the first time that the organization has targeted Burger King. In May 2019, they protested against Burger King’s “Real Meals” campaign which employed the term “DGAF” and the word “pissed.”

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So far Burger King has not made a statement in response to One Million Moms and did not immediately reply to Yahoo’s request for comment.

Related: Hallmark Pulls Same-Sex Advert Following One Million Moms Protest

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