Microsoft is getting ready for a big revamp of the Windows Store in Windows 10. Earlier this year, we reported that Microsoft could be rebranding the Windows Store to Microsoft Store where the company would sell more than just apps, games and other content for Windows 10 devices. And today, the change is finally rolling out.

Redmond is rolling out the rebranded Windows Store to Windows Insiders in the Release Preview ring with an app update. The update comes with a new logo for the Microsoft Store, and it also ditches the Windows Store name in favor of the new Microsoft Store name. The logo of the new Microsoft Store looks very rough at the moment, so I’m hoping this isn’t the final logo of the new store in Windows 10.

Microsoft could be rebranding the Windows Store to give users access to more products in Windows 10. It’s possible the company could soon allow users to buy things like its Surface hardware, or third-party products like the Fitbit from within the Microsoft Store app. The rebranded store in Windows 10 could also lead to Microsoft finally making it cross-platform — making TV shows, and movies purchased from the Microsoft Store available across different devices and the web.

Microsoft is yet to officially announce the rebrand, which means this could just be a test for the time being. But we’ll make sure to let you know when and if it’s official.

Thanks for the tip and screenshots, Chris!