A UEFA spokesman said the governing body do not produce the sex aids

But Super Victor is also the name of a popular sex toy available online

The summer tournament is represented by plush toy named 'Super Victor'

Euro 2016 kicks off on Friday night when hosts France take on Romania

UEFA may have hoped to get pulses racing among excited supporters in the build-up to Euro 2016 - but those plans did not note that the official mascot shares its popular name with a sex toy.

Ahead of the tournament it has emerged that Super Victor, a cartoon, caped boy holding a football, has a namesake available online with a more-adult target market.

Parents purchasing plush-toy souvenirs featuring the mascot for their children could find themselves directed to something altogether different.

The toy mascot of this summer's European Championship is named Super Victor - but the name is shared

While Super Victor might conjure up footballing images for some, it is also the name of a popular sex toy

Super Victor - the plush toy - poses in front of the Pont Neuf bridge in Toulouse ahead of the tournament

HOW 'SUPER VICTOR' WAS NAMED UEFA held an online poll to decide the name of the Euro 2016 mascot with 'Super Victor', 'Driblou' and 'Goalix' as available options. Over 100,000 votes were cast. Super Victor - 51,781 votes / 48% Goalix - 29,331 votes / 27% Driblou - 26,678 votes / 25% Advertisement

European football's governing body have since made it clear that the sex aids are not being produced in conjunction with the tournament.

A UEFA spokesman said: 'All we can say is that they [the sex toys] are not produced by UEFA.'

UEFA's website says: 'The name Super Victor is based on the idea of victory and references the boy's super powers that he gained when he found the magic cape, boots and ball.

'The newly named mascot will journey around France, making a series of appearances for UEFA and its partners between now and the finals.'

Mascot Super Victor has already posed in front of a series of French landmarks in the build-up to the tournament.

The name 'Super Victor' beat off other contenders 'Driblou' and 'Goalix' in an online social media poll to decide the previously unnamed mascot's title.

Over 100,000 votes were cast, with 48 per cent of participants picking 'Super Victor'.

Adding further to the online jokes surrounding the blunder on Thursday evening, ahead of the tournament's Friday kick-off, UEFA's official Twitter account posted: 'Who else isn't going to sleep tonight', accompanied by an image of the plush toy as part of 'Super Victor's Countdown'.

The plush toy is already widely-available to supporters with shops around France selling Super Victor products

France kick off Euro 2016 against Romania at the Stade de France, with Super Victor set to be present