HIGH above Red Hill, the faces of Brisbane’s coaching staff frown furiously as they watch Fox Sports News in their office.

Heads shake in unison at the television.

A picture of Andrew McCullough writhing in pain rolls on loop on as Fox presenters speculate on his injury, a knee tear that occurred just 25 minutes earlier.

The coaching team are frustrated that before McCullough’s family can be told what’s happened, the hooker’s agony is splashed across televisions and twitter feeds.

This is why The Courier-Mail, despite also being owned by Newscorp, is rarely found in the club’s café two floors below.

Scrutiny’s embedded in the expensive walls of this HQ, which have been scrubbed of any reference to Wayne Bennett.

This is the Broncos, where Gene Miles, Shane Webcke and Darren Lockyer created a powerhouse not seen since the 60’s Dragons.

Expectations are always out of proportion to reality.

Never more so than right now.

It won't just be James Roberts out the door. Credit: AAP

But they shouldn’t be.

Here’s the truth.

Brisbane are in the midst of a historic first the public aren’t noticing and the club won’t admit to.

The dreaded R word. Rebuild.

The Broncos are completely overhauling their roster and more players will leave and no, not just James Roberts.

This rebuild is among the reasons they pulled the trigger on Wayne Bennett. Why re-sign him for one or two years when you have a ten year plan?

Seibold’s 17-man team to start round one next season will look very different to the one selected to face Manly tonight.

In February this year, CEO Paul White told me that a top four finish, as always, was the expectation for this team.

Privately there were many at the club who knew this wasn’t a top four side and more importantly were totally fine with it.

Why? Because they’re content to sacrifice for long-term success.

The Broncos are sick of honourable losses Credit: AAP

It sounds counter-intuitive but the departures of Josh McGuire, Jordan Kahu, Kodi Nikorima and soon James Roberts help the club’s mission to be regular grand finalists for a decade.

More will go or be forced to stay for less.

But Brisbane won’t be a top four team next season either.

Bronco officials are sick of finishing with an honourable fourth or fifth knowing they aren’t in the class of the Melbourne’s and Sydney’s.

Two years in a row they’ve exited the competition on 30-point losses. They’ve won just two premierships in 20 years. Have changed coaches four times in a decade. Drastic change was needed to return to the glory days.

So they decided a rebuild was necessary but Brisbane fans aren’t ready to endure renovation chaos.

This is the Broncos grand plan:

Chevron Right Icon Be Melbourne Storm-like, hence why they went after Craig Bellamy before Seibold.

The Broncos want to have a decade with a core group of talent that are regularly in preliminary and grand finals, winning the premiership every other year.

The talent coming through has that potential.

Beyond Dearden, Staggs, Haas, Fifita, Pangai Jnr, Flegler etc there’s another talented group.

Young half Cory Paix is considered NRL ready but at 19 he’s stuck behind 18-year-old prodigy Tom Dearden.

Paix will be transformed into a hooker/utility to be the club’s no.14 next season. James Segeyaro is considered a short-term fix.

English fullback Herbie Farnworth, just 19, is NRL ready. He regularly burns Bronco first graders. He’s the next winger picked if 21-year-old Shibasaki doesn’t perform.

Ethan Bullemore is a young prop for Norths Devils with frightening pace for a man of his size.

Chevron Right Icon Make Jamayne Isaako fullback if Boyd’s poor form continues.

Boyd is their biggest issue. How do you manage a club captain and veteran player out of the position he’s owned to another position that might be worse for him?

It’s delicate but Boyd loves the club so much he will do what’s right.

Right now, he’s digging in to stay in the No.1 jersey following a standout pre-season which had him convinced he could return to his best. At some point he must switch to the centres.

Chevron Right Icon Keep young pack together through the next decade.

As 7 News revealed this week, Brisbane are upgrading Matt Lodge for next season and extending him for at least another two years. Lodge has an option in his favour for 2020 but to keep him until 2022 they will increase his salary for next year. We also revealed the club’s negotiating with Tevita Pangai Jnr for a three year deal and are confident he will sign.

Pangai Jnr is talking to other clubs but says he wants to play in a team that produces his best football which keeps the likes of Roosters, Storm and Rabbitohs as options. Payne Haas, David Fifita, Tom Flegler, Jayd’n Su’A and Joe Ofahengaue are all tied up for the next 18 months or more and will all be extended.

Broncos Tevita Pangai Jnr and Matt Lodge (right) are tipped to stay with the Broncos Credit: AAP

If they keep this group together, and more sacrifice will be needed to do so, Seibold and his coaches will be watching pundits on Fox predicting whether they can win a grand final.

Partial credit to the boys

*AJ Brimson is set to be a Maroons bolter. He’s looming as the no.14 for Queensland if Daly Cherry-Evans and Corey Norman aren’t fit. The Titans utility impressed Kevin Walters in the Emerging Maroons camp.

*Garth Brennan may have signed an extension for 2020 but make no mistake, if the Titans finish in the bottom four his job will be on the line. The club will not allow its self to go backwards.

*The Wayne Bennett version of Darius Boyd’s contract was this week run by the NRL’s website. It is very different than what most at Brisbane recount of how the four year deal was done. As with most things, the truth lies in the middle. Ultimately, Bennett, the recruitment committee and board are to blame. But Boyd is not on 800k season. His deal averages out to be around 600k a year.

*Jake Granville could be Queensland hooker for at least a game this series but his time at the Cowboys is running out as they seek a long-term rake option that can get them back to the finals.

*The biggest drama in Magic Round has been which journalists have been invited to which NRL wine and dine event. People who expected to be invited have been left out of the PR exercises.

*If you are wondering why the Broncos old boys aren’t going after Anthony Seibold, it’s because he’s genuinely liked by those who trained with him during his time at the club in the 90’s. It’s sparing him criticism, for now.

*Has Bennett said Seibold’s name once publicly this year? It has been noted that Wayne always refers to his usurper as “Coach” or “Him”. Keep an ear out next time he’s asked about Seibold.

Chris Garry is a rugby league reporter for 7NEWS.com.au, you can follow him on Twitter here.