Now TV is an internet TV service in UK powered by Sky TV which launched in July this year. The streaming movie service offers movies on a Pay as you Go or monthly subscription service and is eventually set to expand to offer a full TV service over the internet only.

As can be seen in the screen shot above, the service prides itself on being available on all screens, but of course that does not in fact include Windows Phone.

A number of Windows Phone users have asked for an app, and NowTV has responded that they are placing the idea under consideration, but are also assessing demand.

This is a better response than Windows Phone users in UK have received from the BBC when asking for an iPlayer app, and it would therefore be a good idea, if you want the app on Windows Phone, to show your support in the thread here.