Black Friday kicked off on Thursday in Sao Paulo as masses of peoplefought to take the first Smart TVs in the Hipermercado Extra shoppingcentre.A multitude of people visited the shopping centre, while many jostledto get their hands on Smart TVs that were on display outside.Commenting on Black Friday in Brazil, one sales woman said "in Brazilwe still have a long way to go; prices need to be lower and it has tobe more organised".