If you’ve got enough cash laying around, and you want to have one of the premier supercar manufacturers in the world build you a car to your own specifications, it’s now possible.

In contrast to other supercar manufacturers, such as Porsche and Lamborghini, who are ambitiously trying to expand their production figures by the end of the decade, Ferrari is doing the opposite; the Italian automaker confirmed that they will be limiting production to 7,000 units per year. Even if you’re not making more cars, you can still rake in more profit, however. The Ferrari heads have decided to undertake a new program to build and market custom cars to their most loyal and long-time customers. To handle these requests, Ferrari has established the Special Projects division, tasked with satisfying the whims of the ultra-rich, die-hard Prancing Horse aficionados.

Now, Ferrari aficionados with enough cash can have their own custom-built Ferrari. The specimen pictured above is entitled the F12 TRS and is based on the F12 Berlinetta. It has no observable roof, but that doesn’t mean it doesn’t feature some form of removable roof, and it’s also rumored to employ advanced hybrid technology. What’s the price for a car like this, you ask? It doesn’t come cheap- 4.2 million dollars. Expect to see many more of these exotic, custom Ferraris surface on the internet over the coming years. This one probably won’t even come close to being the most spectacular example by the time we’ve seen them all; you can bet they’ll get more and more expensive too.

Regardless of how cool customs like the one pictured above may be, some are doubting Ferrari’s thought process on this one. Sure, there’s nothing wrong with rewarding loyal customers and making spectacular custom cars, especially if it rakes in the big bucks, but limiting production? With its rivals growing more and more, pushing into new segments, and the supercar market expanding due to the economic rebound and the opening of emerging markets, the Prancing Horse’s decision to limit itself makes many skeptical to say the least. There are also many enthusiasts who don’t want to see the Maranello based automaker devolve into some sort of a custom house. That’s probably not going to happen, but their concerns are understandable. More resources on the custom side of things may mean fewer resources channeled towards normal production model and engine development, especially if production is limited. Then again, maybe not, but only time will tell how this ploy will work out.