In the coming weeks, Netflix plans to ensure that customers are only able to access the official library for the country they are currently in, not any overseas libraries they may attempt to access with technical tricks such as proxy servers and unblocking services.

While Netflix is now available in 190 countries globally, content licensing deals mean the TV shows and movies available differ by region. For example, many TV shows are available on the US version of Netflix that are shown exclusively on Foxtel in Australia. For years, paying customers have used VPNs, proxy servers and smart DNS services to trick their devices into thinking they are in a different country, thereby flitting between Netflix libraries as they please.

In a blog post, Netflix's vice president of content delivery architecture David Fullagar said that practice would soon be a thing of the past.

"To address [geo-dodging], we employ the same or similar measures other firms do. This technology continues to evolve and we are evolving with it," Fullagar said.