http://tvtropes.org/pmwiki/pmwiki.php/Manga/Yuyuhakusho

"The other world 's not watching for nothing!"

"And so it all begins. This boy's name is Yusuke. He's 14 years old, and is supposed to be the hero of this story, but oddly enough... he's dead."

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A Shonen Fighting manga authored by Yoshihiro Togashi, and adapted into animation by Studio Pierrot, YuYu Hakusho (幽☆遊☆白書, also romanized as Yuu Yuu Hakusho) tells the story of Yusuke Urameshi, a bitter, beleaguered, junior high punk — and legendary street fighter. One particularly bad day gets worse for Yusuke after he dies saving the life of a small boy from a car accident. He discovers that the forces of the Spirit World were expecting the boy to miraculously survive the accident but did not expect Yusuke to even be a part of it. Because of this surprising (if ultimately useless) Heroic Sacrifice, they offer Yusuke a chance to return from the dead. With the help of Botan (a perky female shinigami "Angel of Death" or essentially "Grim Reaper") and the approval of Koenma (the snarky son of King Enma, the judge of the dead in the Buddhist belief system, and the part-time stand-in for his father) Yusuke returns to the living world.

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But Koenma has other plans for Yusuke, as both his fighting ability and newfound spirit awareness makes him a prime candidate to be a Spirit Detective, an agent of the spirit world hunting down renegade demons who threaten peace on Earth. With much reluctance, Yusuke takes on the job, and finds himself facing all manner of supernatural baddies. Lucky for him, he has the help of Botan as a liaison and tactical support. Early on in his career they send him to the Old Master Genkai, a short, crotchety old woman who nevertheless is a highly capable spiritual guru and martial artist.

As his closest teammates, he gathers some more than capable fighting partners in the form of Kazuma Kuwabara, his old school rival; Kurama, a benevolent reformed fox-spirit trapped in a human body; and Hiei, a not-so-benevolent, not-so-reformed demon who reluctantly tags along with Yusuke and his entourage as part of his sentence.

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Serialized from 1990 to 1994 in Shonen Jump, Yu Yu Hakusho became an instant phenomenon throughout Japanese culture and set many standards for the shonen genre in story plotting, and as well as for Studio Pierrot in setting the bar to a new height in animation, cinematography, and fight choreography for the Japanese animation industry. Togashis liberal approach to Studio Pierrots adaption practice also led to the solid fruition, and industrial boom of multimedia tie-ins by being one of the industrys first examples of producing standardize long discographies of soundtracks, character image songs, national tours of voice actor stage performances, OVAs, and video games; all of which successfully garnered a fiercely loyal domestic fanbase for Yu Yu Hakusho in becoming one of Jump's "Golden Trio" alongside Dragon Ball and Slam Dunk in bringing magazine sales up to their record all-time high of over six million copies nationwide.

The above mentioned initial marketing strategy also made Yu Yu Hakusho one of the only few titles to achieve successful continuous tie-ins and crossover campaigns post initial animation airing well over 25 years and counting; targeting its demographic sharply as fan base ages.

As of year 2020, Yu Yu Hakusho has made crossovers and tie-ins with a broad range of companies and high ranking mobile games in the Japanese market, including:

Fashion, Food & Beverages:

GEORGIA Coffee (Shonen Jump 50th Anniversary)

Iyemon Tokucha (Suntory)

SuperGroupies

UNIQLO (Shonen Jump 50th Anniversary)

Mascots:

Bad Badtz-Maru (Sanrio)

Mobile Games:

Yu Yu Hakusho is a classic shonen anime featuring colorful characters, lots of humor, and very clever fights. It wasn't as popular in the States as other series, but was one of the first anime to air (mostly uncut) on [adult swim], until it migrated to Toonami with an edited weekday version. It was among Funimation's earliest shows to dub alongside Dragon Ball Z, and therefore, starred some of its earliest regular cast members and kickstarted their reputation. Then 19-year-old Justin Cook, who was the Line Producer and played the lead role, is now the chief producer at the studio. In the Philippines, the series was titled "Ghost Fighter" (and used different character names) and went on to be one of the landmark anime series there as well.

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