Porgs. Yet another objectified, commercial product, specifically designed to target the disposable income of amenable juvenile adolescents everywhere. Disney is positively devious when it comes to targeted marketing. Disney is redoubtably adept at it. Apparently, Disney has reaped proceeds, in excess of 10 billion, just from Cars merchandizing, alone. Mammon only knows, how much Disney will rake in from all this Porg merchandise.