If memory serves, I’ve only written about Las Vegas Review-Journal columnist Wayne Allyn Root once, just prior to last year’s election when Root was performing as a warm-up act at Trump Nevada rallies.

Root didn’t like it.

Just another liberal hack who can't sell water 2 thirsty people in desert, jealous of my success in radio, TV, newspapers, books, fantasy sports, sports handicapping, producing TV shows & multiple businesses. Look at his resume. A joke & Liberal loser. Lol https://t.co/HwsVWHZYFF — Wayne Allyn Root (@RealWayneRoot) November 4, 2018

Here’s part of what I wrote in that piece:

Root’s evidence is decidedly Rootian: California has problems. California has immigrants. Ipso facto, California’s problem is immigrants. As association fallacies go, it’s as sweeping as it is detestable.

It is also pitch-perfect for the toxic, racist political environment of the Trump era.

But Root’s tweet, and its emphasis on the towering greatness of Wayne Allyn Root, indicates the part of my commentary that described Root as detestable, toxic and racist was not the part that he found objectionable.

Evidently this was the unnerving part:

Wayne Allyn Root is, was, and always will be first and foremost a spokesman for Wayne Allyn Root and whatever Wayne Allyn Root happens to be selling at any given time. It used to be bets; he was a tout. Now it mostly seems to be ads on his radio show (which is chock full of Wayne Allyn Root ads about the immense value of buying an ad on Wayne Allyn Root’s radio show).

This week was already going fairly well for Root. He picked up a little attention for describing members of Congress Rashida Tlaib and Ilhan Omar on Twitter as “evil Jew hating witches.” Repeatedly.

But Wednesday was a very good day indeed for Root. The person whose crowds Root had tossed red meat to during Nevada pregame festivities actually retweeted Root’s cult-like words of worship:

Root was subsequently trending on Twitter and all over national media. In an achievement perhaps beyond even his own dreams, Root had secured the highest honor of his career if not his life. Root won a news cycle.

If Root plays this right, and there’s every reason to believe he will, then at least in the short-term, actual, paying ads on Root’s broadcast empire should far, far outnumber “house ads,” i.e., ads on Root’s show that ask people to buy ads on Root’s show.

In their coverage Wednesday, national media outlets almost invariably described Root as a conspiracy theorist, which he is, whether it’s Barack Obama’s birthplace or the “Clearly Coordinated Muslim Terror attack” that the reality-based world refers to as the Las Vegas mass shooting of Oct. 1, 2017.

But Root the conspiracy theorist may be Root at his most grandiose. On a more mundane, day-by-day level, Root is a carnival barker. And the marks were lined up Wednesday like never before.

Of course, to reiterate, Root is also a newspaper columnist. So let’s not forget this is a very, very special day for the Las Vegas Review-Journal too.