According to Instagram, the algorithm works only on the feed. It doesn't work or count the engagement of your stories or when you come line. So, it is really necessary to have great eye-catchy content. Try to post videos also, but remember the algorithm doesn’t prioritize video unless your audience prioritizes video. Users who don't love to watch videos will see fewer of them on their feed.But statistically, most users stop to watch. Otherwise, you would have not found any beauty gurus on Instagram . In 2018, video viewers on Instagram were increased by 80%. That leaves the algorithm tasked with the job of finding more videos for these users to watch, and you can make the full use of it.Posting videos on IGTV—will also increase the time the audience spends with each post of yours, which also leads to increased engagement.