Motorola just sent out a mysterious invite with a date, July 25th, and a location, New York City, saying “you won’t want to miss this.”

The gif uses the hashtag #hellomotoworld which is only notable for being used by no one else in the world except some Twitter fans.

Leaks of the Moto X4 and other models slated to hit shelves in late 2017 have already circulated the Internet, showing the X4’s dual cameras and I68 water-resistant aluminum case. Moto X4 will reportedly be the first non-Google branded handset capable of operating Google’s pay-as-you-go Fi MVNO service. It’s not clear if this particular event is specifically for the new Moto phones, but recent leaks suggest it may finally be time for Lenovo to officially unveil the goods. Plus, the “Hello Moto” tagline is pretty synonymous with the Moto smartphones.

Twitter Evan Blass