If you are poo-pooing Pokemon Go without taking a serious look at WHY it is blowing up the way it is, I honestly believe you are doing yourself a disservice by not at least understanding it a bit. I’m not even asking anyone to like it, but to take a chance at actually understanding what is getting people fired up. Sweeping it under the rug as “LOL DORKS” or “It’s just Pokeymans, I don’t get it” is trite. We get it.

It is quickly becoming a cultural phenomenon for a reason. I’ve seen people of every age, race and gender playing it. Whether it will still be around in a few months is anyone’s guess, but if the company that made the game (Niantic) is smart at all, they will capitalize on it as best they can. Even if it fades into the night, it is already a significant and fascinating thing.