Titan wants IIT Kanpur to help develop a system for non-destructive measuring of gold purity and is ready to pitch in with 25% project cost.India has committed about Rs 2 crore to IIT Kharagpur for developing next generation cyber physical systems and industrial internet of things while ESDCON is ready to part with Rs 11 crore upwards to an IIT that can develop more efficient vehicular and storage batteries.US-based VJ Technologies, on the other hand, is interested in developing a state-of-the-art tsunami generator for studying coastal planning of built environment for key civil engineering and infrastructure projects with IIT Bhubaneswar while Ecosense Sustainable Solutions is pitching for an e-PV diesel generator to counter grid failure with a diesel and photovoltaic combination.More than ​Rs 156 crore and 160 project proposals have been committed so far by the industry across IITs for India-specific research solutions under the Uchchtar Avishkar Yojana (UAY), a mission that works also to meet ‘Make in India’ goals.Queuing up behind various IITs are the various arms of Tata Group from Tata Motors and Tata Steel to TCS, besides Unilever, Cummins, GE, Perkin Elmers, Edgewood, VJ Technologies and Aditya Birla group, among others.In all, 25 ministries and departments have come together to cofund the range of innovative research projects.The idea behind the UAY, being piloted by the human resource development ministry, is to promote innovation of a higher order that directly serves the needs of the industry and improves the competitive edge of Indian manufacturing while promoting a vibrant research ecosystem across IITs.Thirteen of the 16 IITs are going to be part of this industry-academic collaboration, with IIT Madras taking the lead with 39 project proposals, followed by IIT Kharagpur at 21 and IIT Delhi with 19. IITs apart, the Indian Institute of Science (IISc) Bangalore is also participating in the mission with 23 proposals submitted.About 100 of the total 160 proposals involve industry funding of Rs 1 crore upwards. The new and renewable energy sector has maximum industry backed proposals so far, followed by heavy industries, communication and ICT, and health applications.As agreed in the IIT Council meeting held in October 2015, the programme will bring in government funding for industry-sponsored, outcome-oriented research projects. The funding formula involves the industry contributing at least 25% of the project cost.