LUSH intentionally chose a female actor to endure 10 hours of torture in a public space to, in so many words, teach women a lesson. Incidentally, products marketed to women are much more likely to be free of animal testing, unlike men’s products. The next time you are in a store that sells toiletry items, check the packaging of men’s products. How many are cruelty-free? You will be hard pressed to find any. Furthermore, most animal testers, farmers, and slaughterhouse workers are men. Men are more likely to hunt and men consume more Nonhuman Animal products than women. It’s even men who are buying animal hair coats, as the ability to adorn women with fur acts a male status symbol. Is it really so disingenuous to question men’s role in the systemic exploitation of animals?

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