Email Trend Thingy #2: Request feedback of the email in your email

Square was awesome for having your rate your experience right in their transaction email with a smiley face or a frowny face. Then late last year, we saw AirBNB testing something similar in their emails, but directed more at how you liked the email and found it relevant with a check mark or an X. This trend is starting to pick up this year, as Google has started to implement it at the bottom of its emails and a few other companies have too.

You can easily build your own version of this with this Email Sentiment Builder on CodePen from Chris Vasquez. Or, if you are feeling a little more lazy, you can just have them respond to any generic question to see if they are reading all the way to the bottom like The Hustle does:

A variation of this is to get more feedback at the beginning of your welcome series. This way you don’t send stuff that they’ll find boring from the get-go. You can devote an entire email to this kind of feedback, like Houston did here:

Email Trend Thingy #3: Include a “Pro Tip”

For some reason, “pro tip” sounds better than “normal tip.” Just go with it.