Julien Blanc, also known as RSD Julien, is a self-described “executive dating coach” seemingly without a conscience. In expensive seminars held in hotels around the world the Real Social Dynamics instructor teaches men to “Make Girls BEG To Sleep With You After SHORT-CIRCUITING Their Emotional And Logical Mind,” as his breathless promo material puts it.

What this means in practice? Manipulation, mind-fuckery and in some cases outright physical assault — none of which he makes any attempts to hide.

Indeed, a video Julien himself put out in September showed the “dating” guru working his particular magic on unsuspecting Japanese women — by putting them in headlocks and/or pushing their heads to his crotch.

In footage from one of his recent workshops, he told a roomful of hopeful creeps that in Tokyo,

if you’re a white male, you can do what you want. … I’m just romping through the streets,just grabbing girls’ heads, just like, head, pfft on the dick.

After discovering a video featuring some of this footage — the one I’ve embedded at the top of this page — feminist activist Jennifer Li set up a petition on Change.org urging the Como Melbourne hotel, and other hotels hosting Real Social Dynamics seminars, to boot Julian and his comrades, charging them with “[making] a living by teaching men how to violate women through physical and emotional abuse.”

Li also started up the hashtag #TakeDownJulienBlanc in order to spread the news and organize opposition to Julien’s seminars.

It worked. The video featuring Julien’s abusive tactics went viral, racking up a quarter million pageviews on YouTube, and the petition quickly garnered nearly fifteen thousand signatures.

And the Como Melbourne hotel listened:

Following an objective review, we are in the process of advising Real Social Dynamics of our decision not to proceed as their event venue. — The Como Melbourne (@ComoMelbourne) November 4, 2014

[UPDATE: RSD quickly rescheduled the event at a different location.]

Li and the other #TakeDownJulienBlanc organizers are now aiming their sights on hotels hosting other RSD events in Seattle and Austin, Texas. Anonymous has also gotten into the action.

It’s easy to see why the #TakeDownJulienBlanc campaign has spread so quickly. Pickup artists are a sleazy, manipulative and generally pretty amoral bunch But “RSD Julien” takes PUA creepiness to a whole new level, teaching his acolytes a form of “pickup artistry” that bears a strong resemblance to domestic abuse.

In his promo material, he boasts that his approach is

Offensive, It’s Inappropriate, It’s Emotionally Scarring, BUT IT’S DAMN EFFECTIVE

He tries to pass this off as a joke, but it’s really not; his techniques are clearly abusive.

I pointed out some of his bizarre gaslighting tricks in a post last year. But if anything he seems to have gotten worse since then.

Indeed, Julien recently Tweeted a picture of the Duluth Power and Control wheel, a tool used by anti-DV activists to highlight abusive behavior, declaring it to be a handy “checklist” of techniques to use to “MakeHerStay.” (Another sleazeball pickup guru I’ve written about a lot, Heartiste, also claims to have found inspiration in the Duluth wheel.)

And then there’s what Julien calls the “Choke Opener,” which he has documented in a series of pics showing him with his hand around the throats of assorted women, all of which he’s helpfully tagged with #ChokingGirlsAroundTheWorld.

As Julien sees it, these, er, pickup techniques enable men to, as he declares in all-caps on his site, to

DEVELOP PANTY-DROPPING MASCULINITY WITH THIS ROCK-SOLID STRUCTURE TO SELF-GENERATE THE POWERFUL EMOTIONS GIRLS CRAVE

Well, he’s generated some powerful emotions, all right, though I don’t think anger and disgust were the ones he was going for.

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