Well, it looks like the Seattle Seahawks have a new “mode” in town.

Running back Eddie Lacy, not one to be shown up by former Seahawks star Marshawn Lynch, AKA “Beastmode,” is now branding his own apparel, “Hulkmode.”

Lacy tweeted the photos of his new clothing line Friday morning, encouraging the 12s to check out the swag.

The Seahawks signed Lacy to a one-year deal this offseason in the hopes of improving their lackluster run game. The contract provides for various workout and weigh-in bonuses, from which Lacy has already pocketed $110,00 since May.

Still recovering from a lingering left ankle injury, Lacy has been limited in the Seahawks offseason workouts but hopes to be full-go by the start of training camp at the end of the summer.

With six weeks to kill away from the Seahawks facility, it seems Lacy is using his downtime to promote his brand.

Whether “Hulkmode” will produce the “Beastmode” numbers the Seahawks are hoping for remains to be seen, but Lacy won’t take a backseat to Lynch in the clothing industry.

For those interested in shopping, the “Hulkmode” shirt is available in sizes small to XXL, and you can purchase yours here.