Beyoncé's Super Bowl halftime performance of her new song "Formation" was met with acclaim by her fans and the mainstream media.

But many have called for a boycott of the singer's music because of the harsh message the song's video sends to the police.

The music video is set in New Orleans and features a wall that reads "Stop Shooting Us." She also appears on top of a police cruiser sinking in water.

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At one point the video shows a child dancing in front of police officers in riot gear.

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Members of the National Sheriff's Association watching the game during an annual meeting turned off the halftime show, The Washington Examiner reports.

The group's president said they did so because they were offended by the video.

"As the wife of a police officer, I am offended by this entire video," one woman wrote on Beyoncé's Facebook page. "Rise above and stay above the strife. For a girl who grew up in a privileged, wealthy family, she has no business pandering to those who didn't.

Many others said they were supportive of Beyoncé's message.

"Some people may not like it, but you are changing the way we see each other and that is a really powerful thing to do just in song lyrics," one woman wrote on Facebook.

Here's the full video: