Identity and tradition are at the heart of the 25th anniversary logo revealed by the North Queensland Toyota Cowboys today.

It is a revival of the very first badge to adorn player and fan apparel and will proudly be worn by the 2020 crop of players 25 years after the Cowboys took the field for the first time.

The logo symbolizes the beginning of a new era, while acknowledging the rich history of the club, and the ongoing passionate support from members and fans.

The evolution of our new logo

Cowboys CEO Jeff Reibel said the anniversary logo will feature in a landmark season for the club.

“We thought the best way to develop our 25th anniversary program was to look back at the logo we wore to introduce North Queensland’s very own team to the nation,” he said.

“It’s important moving into a new era that we carry with us our memories, our lessons, our celebrations and the culture we have built over 25 years.”

View this post on Instagram Back to the future for 2020! ⬅️ #ridemcowboys A post shared by nqcowboys (@nqcowboys) on Oct 30, 2019 at 4:58pm PDT

Chief marketing officer Jacqui James-Eggins further explained the meaning behind the logo.

“Our fans and members have a lot of fond memories of 1995, our first season in the NRL competition, so we really wanted to honour those recollections by re-capturing our original identity,” she said.

“It’s a modern take on our first logo, where the bull horns are the dominant feature. The horns are strong and bold, which are two proud traits we want to carry into our future. And our name is placed into an arc surrounding the horns, again like the original, but with a crisper, smoother typeface that matches the era we are entering.”

“In a year where everything will be new - the location, the stadium, the seats, the sounds – the logo will remind our fans and members that we remain connected to our roots and all those who have helped us get to where we are today.”

2020 Cowboys members can pre-order their members exclusive apparel featuring the new logo from today at the Cowboys Team Shop.

From Friday 1 November, fans and members can pre-order the Cowboys 2020 Home and Away jerseys and selected off-field merchandise with the 25th anniversary logo.