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HTC has finally started selling the long rumored HTC Desire 728 in China where it is officially available on HTC China eshop for 1,699 Yuan ($267). Last week, HTC China teases a new smartphone launch for September 6 on their Weibo account and today they launched the new Desire series smartphone Desire 728 in China.

Dual SIM HTC Desire 728 comes with 5.5-inch 720p Super LCD display with 1280×720 pixel resolution. and is powered by an Eight-cores 1.3 GHz MediaTek MT6753 processor. It runs on Android 5.1 Lollipop with Sense 7 UI on top.

Desire 728 comes with 2 GB of LPDDR3 RAM and 16 GB inbuilt storage which is expandable up to 2 TB via MicroSD card. It features a 13 MP rear BSI sensor (F / 2.0 large aperture, 26.2mm super wide-angle) camera with a 5MP front facing camera.

It comes with 2800mAh non removable battery with support of 5V / 1.5A fast charger that can increase the charging rate by 30%. It has Dual Front stereo speakers like other HTC phones with other features like dual card dual standby, gravity sensor, proximity sensor, ambient light sensor, digital compass, magnetic sensor, FM radio and connectivity options including GPS, microUSB, 4G LTE etc.

HTC Desire 728 is currently available in China only and HTC hasn’t confirmed if and when it will be available outside China. HTC is currently facing the low sales situation and therefore they already sold the HTC Shanghai factory last month and cut down number of jobs.