Former New York City Mayor Michael Bloomberg promoted his new $50 million gun control campaign on NBC’s “Today” show this morning, in an aggressive financial push to fight the National Rifle Association’s influence on gun policy.

Bloomberg plans to use the money to merge his Mayors Against Illegal Guns and Moms Demand Action for Gun Sense in America into a new group called “Everytown for Gun Safety.”

Bloomberg highlighted the amount of gun related deaths in America, explaining why he felt the need to continue fighting.

He also argued that he was not pushing for gun control, but rather keeping guns away from minors, criminals, and the mentally ill.