On Tuesday night, Sarah Palin stepped foot on stage at an Iowa rally to endorse Donald Trump. What followed was 20-odd minutes of what I can only describe as post-apocalyptic poetry. Here’s a representative sample (video of which you can watch above):

You guys are sounding angry is we’re hearing from the establishment. They stomp on our neck and tell us to chill. Just relax. Well, look, we are mad and we’ve been had. They need to get use to it. This election is more than just your basic ABCs: Anybody but Clinton. It’s more than that this go around. When we’re talking about a nation without borders, and bankruptcies and our federal government, debt our children and grandchildren will never be able to pay off.

When we’re talking about the power that comes from strength, power through strength, well then we’re talking about our very existence. No, we’re not going to chill. It’s time to drill, baby, drill down and hold these folks accountable and we need to stop the self-sabotage and elect a candidate that represents that and America first, finally. Pro-Constitution. Common-sense solutions he brings to the table. Yes, the status quo has got to go. With their failed agenda, it can’t be salvaged, it must be savaged and Donald Trump is the one to do that. Are you ready for new and are you ready for the leader who will let you make America great again? It’s going to take a whole team.

Palin is not nearly the political sensation she once was, but it’s hard to imagine any Republican (not named Trump) who could garner the type of press attention that Palin will over the next few days. She is catnip to cable news and social media. Her endorsement, after all, was generating countless headlines when it was still just speculation, and Tuesday night’s rally was carried live on cable news, the type of media coup that Trump’s rivals can’t realistically hope for. Viewers who tuned into CNN at 6 p.m., for example, were greeted with file footage of Trump and Palin and a chyron that blared, “BOMBSHELL ENDORSEMENT.” Wolf Blitzer then continued to talk about All Things Trump until The Donald took the stage 30 minutes later to do the same thing. Palin finally started rambling at around 7 p.m. ET.

Previously on the Slatest:

Read more of Slate’s coverage of the GOP primary.