Now Cruz has followed this up with an attack directly linking Trump to Planned Parenthood and the Center for Medical Progress investigative videos.

TRANSCRIPT VO:Ted Cruz and I approve this message. REPORTER: In between sips of wine and bite of salad a Planned Parenthood doctor discusses getting money for tissue from aborted fetuses. MEGYN KELLY cLIP: Harvesting the organs of aborted fetuses for money… VO: Planned Parenthood treat the unborn like another form of currency and yet some politicians still defend them. DONALD TRUMP: Planned Parenthood serves a good function. SEAN HANNITY CLIP: With the debt we have should we even give them a penny? DONALD TRUMP: We have to look at the positive. VO: Donald Trump is just plain wrong

Trump can’t run from this. He’s trying to bluster his way through it with the “women’s health” bullsh** but 86% of Planned Parenthood’s revenue comes directly from elective abortions. Abortions on demand. Abortions with no underlying medical reason other than inconvenience.

As the New York Times notes:

Takeaway Starting the ad with newscasts on the videos gives the accusations a more authentic, trusting feel and grabs the viewers’ attention more than using a narrator. It also builds the case against Planned Parenthood before linking Mr. Trump to it, while subtly pointing to a similarity with Mrs. Clinton, a pariah to many South Carolina Republican voters. But perhaps most effectively, the ad highlights Mr. Trump’s position on a hot-button social issue that he has taken as a candidate, and not from his past, to attack him.