Some DLC is well worth your money like the Mario Kart 8 downloadable content and some simply is not. Super Smash Bros creator Masahiro Sakurai isn’t happy about the current downloadable content that we are peddled as he says developers are actually providing us with an unfinished product at launch. Sakurai feels that the product delivered to us at launch should be 100% complete and shouldn’t require us giving additional cash post launch.

These days, the “DLC scam” has become quite the epidemic, charging customers extra money to complete what was essentially an unfinished product. I completely understand how aggravated players must feel. After all, a game should be 100% at the time of release, and I would be livid if it were split up and sold in pieces.

Why, then, do you think so many titles provide premium DLC on or shortly following a game’s release? It’s because that’s the easiest way to make money.

After all, if you wait too long after a game’s release to distribute additional content, players will already move on to the next title. Even long tail titles–that is, ones that perform consistently well over an extended period of time–make more money the earlier they come out.

Moreover, we decided to release other characters as well because part of the fun of Smash is the anticipation: “Which character will join the fray next!?” If we keep distributing content, we can maintain that excitement, and I think that’s a really great thing.