The new Adidas headquarters in Herzogenaurach, Germany is quite the sight to see. The designers from KINZO encapsulated the brand in a very peculiar style. The courtyard is covered with glass walkways that copy the laces of sport shoes, being positioned in an intertwining way.

Kinzo has designed everything: from the inner courtyard glass walkways to the interior design and pieces of furniture-everything is custom made. The headquarters have all the necessary facilities and it allows team play as well. It all looks like a film set, all the products are arranged in a creative way, the display folders, balls ,textiles and shoes-everything grasps the “genuine adidas” experience. This section is called WORKOUT.

Moving on, another section of the Adidas office is the “Teamplayer” being the icing on the cake. It’s a room with many functions. The side panels have a rhomboid aspect, being shaped as a honeycomb, it’s not crowded though ,the designers added elements that make the room seem airy. This room is the “playground” of the staff from Adidas.

The headquarters host around 1,700 adidas staff members. Every element that represents Teamspace,Wheels or Slotty are combined together-to suggest the team effort and the interior design isn’t divided either, it functions as a team, too. Everything was possible with a joined effort.

Kinzo collaborated with the famous German furniture specialist Planmöbel and they also met with the staff members from Adidas to meet both the company’s and its employees needs. The powder coated finish that was used for the furniture is eco friendly. The structure of the surface and the materials used to build the headquarters give away the idea of a monolithic building suggesting the power of the brand.

[Contemporist]