Kendrick Lamar has deleted his entire Instagram feed and updated it to reflect that he's the founder of a new endeavor called pgLang. A press release for the new endeavor "not a 'record label,' a 'movie studio,' or a 'publishing house,'" but a "multi-lingual, at service company" spanning different mediums. The new initiative was founded by Lamar and Dave Free. In a statement, Free wrote that they are "focused on cultivating raw expression from grassroots partnerships."

ADVERTISEMENT

A trailer for pgLang, directed by Free, features appearances from Lamar himself alongside Baby Keem, Jorja Smith, and Yara Shahidi. The clip also features a new song from Baby Keem, "Jump 2," as well as a snippet of Florence and the Machine's 2018 track "June," which features Kamasi Washington. Watch the entire four-and-a-half minute clip here.