Introduction

This course will provide you with an overview of 6 powerful persuasive techniques to enhance your persuasion.

No matter what your job is, much of your success at work will rely on your ability to influence and persuade others. In other words, get others to say yes to your requests.



This course draws from scientific research from social psychology to present proven persuasive techniques to increase your ability to persuade and influence.



The course comprises over 67 minutes of video comprising 8 self contained lessons and take away support articles.



Structure



The course provides over an hour of content structured into 3 sections.

Section 1 provides an insight into the scientific studies of fixed action patterns found in both animals and people. For certain triggers people and animals tend to consistently respond a certain way. Knowing these patterns and how to trigger them can significantly increase the chances that someone will be persuaded by your request.

Section 2 covers each of the 6 mental triggers or shortcuts to persuasion in detail. Each shortcut has a dedicated lesson which:

defines the shortcut / principle

outlines the science behind the principle

provides real world examples of how the principle is applied in practice

provides tactics or guidelines of how to adopt the principle for use in your own business context.

Section 3 provides a brief summary of the key learnings from the course.

So why take this persuasion techniques course?