$CBS Moonves: "CBS All Access and Showtime OTT streaming services have surpassed two million subscribers" — CBS IR (@CBSInvestors) July 28, 2016

This is all well ahead of the upcoming All Access-exclusive Star Trek series, and in response to questions, the company stated that its service is helping to reach customers who get their TV only over the internet. The demographic is apparently "younger, skews slightly female...and consumes double the amount of content" as traditional viewers. The CBS digital news channel wasn't included in those numbers, but still had "record" views in June. CEO Les Moonves claimed Star Trek: Discovery will be profitable "even before it launches," which makes it less likely we'll see any changes made to the current strategy.