Introduction

When it comes to the strategic use of color in interactive design, wouldn’t it be great if you could always select colors that make your technology more intuitive and emotionally pleasing?

Many barriers that stop designers from using color strategically. In an attempt to overcome these barriers, I’ll explain the essential concepts in light and color perception, go over psychological explanations for cognitive and emotional associations to color, and then get into strategic applications.

The AlterSpark team and I authored this book to help digital media pros boost their knowledge and skills in applying color psychology.

As a specialist in applying psychology to technology, I’m going to take you through the topic from the perspective of using color to achieve attentive, cognitive, emotional and behavioral impacts.

This online guide is a short form with the most important lessons. If you want to dive deeper, check out the full book.

Let’s roll…