Premium smartphone, budget smartphone. These categories mean nothing to us.We get an idea for a product, make it the best we can, and then add a sliver of margin. It's that simple. What I wrote more than a year ago still holds true: How will OnePlus make money? Regarding OnePlus 2. Look at what we've included, and there's much more cool stuff you don't know about yet. It's obviously impossible for us to match OnePlus One pricing with this. Does this mean we're going to milk our fans for more profit? Take a guess. Even suggesting so is insulting to us.