*

3 .

Imagine you are currently looking to get a new phone. If Apple (or other phone brand) offered a subscription for the latest model, how likely would you consider this over purchasing the new model each time they are released?



Extra info:

- The subscription would deliver each time a new model is released

- In the subscription, the old model must be returned to the shop

- In the purchase scenario, you would have full ownership of the device.

- The prices of both options are equal over the life of the device.