To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Maureen McCloskey, managing director at Kinetic Worldwide New York. Below, find out why GoldieBlox’s ‘Fast-Forward Girls 2015’ video is her favorite marketing moment.

When it comes to meeting young girls, I have one fundamental belief. I never tell them how pretty they look. Instead I ask what grade she is in and what her favorite subject is and their reaction to this question has confidence pouring out of them.

I first learned of the toy company, GoldieBlox in November of 2013 as I began Christmas shopping for my young niece. I was tired of spending money on toys that didn’t matter and didn’t teach them anything. I loved what the GoldieBlox represented and the message it was delivering to our young girls – be curious, be creative, and don’t set limits on yourself professionally.

Their content is delivered in a way that is fun and engaging, but draws a powerful punch on relevant cultural topics that impact women today.

GoldieBlox is telling our young generation of women that it is cool to be smart and you do not have to conform to certain professional positions.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.