Liverpool will demand an astronomical fee for Philippe Coutinho before they consider the sale of the Brazilian to Barcelona after the Spanish side’s shirt manufacturers were guilty of an extraordinary marketing blunder.

Barcelona’s presumption they will sign the playmaker in this transfer window was taken to extreme levels when Nike – who not only provide the club’s kits but have their own sponsorship deal with Coutinho - announced his imminent arrival at the Nou Camp.

They displayed an advert on their official online store on Saturday evening urging fans to purchase their Coutinho jersey for the remainder of this campaign.

It read: "Philippe Coutinho is ready to light up Camp Nou. Get your 2017/8 FC Barcelona kit with the Magician's name on it. Act fast - free personalisation only available until January 6."