Nottingham Forest Women are delighted to announce an agreement with Showcase Cinema de Lux as its new front-of-shirt partner, in what represents the biggest shirt sponsorship deal in the club’s history.

By becoming Forest Women’s shirt sponsor, Showcase Cinema de Lux will now proudly display their logo on the front of the match shirts for all three of The Reds’ senior teams and first-team warm-up shirts from the beginning of the FA Women’s National League 2019-20 season.

The agreement represents another sign of Forest Women’s growing stature in the women’s game. As part of the partnership, Forest Women will also have advertising in the cinema throughout the ten-month season.

Forest Women’s General Manager, Lee Billiard, said: “We are delighted to partner with such a global brand that aligns with our core fanbase. This is a landmark partnership with it being the biggest shirt sponsorship in the history of the women’s programme. To have such a strong and powerful brand supporting women’s football outside of the top tier shows the direction of the women’s game on and off the pitch, particularly here at Nottingham Forest.

“The addition of advertising at the Nottingham cinema will aid us in continuing the growth of Nottingham Forest Women’s profile. We are excited what this partnership brings and how we continue to grow it and offer fans some great incentives and activations.”

Jon Dixon, Sales and Marketing Director at Showcase Cinemas UK, said: “We are thrilled to be partnering with Nottingham Forest Women as sponsor for the forthcoming season. Nottingham is a very important location for the company and has been home to Showcase for over 30 years when we opened our first cinema in the UK here in 1988, and we have been a cornerstone of the community ever since.

“Our cinema in Nottingham continues to deliver an unbeatable and innovative entertainment experience, with fully reclining seats as standard in every screen and our immersive XPlus offering. Our partnership with Nottingham Forest Women will hopefully bring success both on the pitch and in the cinema and we look forward to an exciting season ahead.”