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A tax on sugary drinks should be introduced as part of a "bold and urgent" set of measures to tackle child obesity in England, MPs say.

The Commons' Health Committee said there was now "compelling evidence" a tax would reduce consumption.

Its report, which puts pressure on ministers who have so far been resisting a tax, also proposes a crackdown on marketing and advertising.

Food industry representatives say a new tax would be unfair on consumers.

The government will be setting out its plans early next year when it publishes a child obesity strategy, but has said a tax is not something it favours.

The cross-party group of MPs acknowledged no single measure would provide a solution to the problem.

But the committee's report said calls for a tax could "no longer be ignored".

It pointed to evidence from Mexico which introduced a tax on sugar-sweetened drinks of 10% and saw a 6% reduction in consumption.

The MPs urged the government to use the strategy to take strong action on the issue, pointing out that a fifth of children start primary school overweight or obese, rising to a third by the time they leave.

Media playback is unsupported on your device Media caption Dr Sarah Wollaston MP: "Mexico introduced an extra tax just on sugary drinks"

As well as a tax, the committee called for:

A crackdown on price promotions of unhealthy foods

Tougher controls on marketing, including the use of cartoon characters to promote unhealthy food

A ban on advertising unhealthy foods on television before 21:00

Clearer labelling of products showing sugar content in teaspoons

A drive to force industry to reduce sugar in food and drink as has happened with salt

The MPs said the government in England should work with its counterparts in the rest of the UK on these points.

The sugar problem

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There has been growing concern about the damaging impact of sugar on health - from the state of people's teeth to type-2 diabetes and obesity

Sugar has been dubbed "empty calories" because it has no nutritional benefit

Government advisers recommend no more than 5% of daily calories should come from sugar

That is about 1oz (25g) - six or seven teaspoons - for an adult of normal weight every day. For children, it is slightly less

The limits apply to all sugars added to food, as well as sugar naturally present in syrups and honey

To put this in context, a typical can of fizzy drink contains about nine teaspoons of sugar

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Committee chair Dr Sarah Wollaston said: "We believe that if the government fails to act, the problem will become far worse.

"A full package of measures is required and should be implemented as soon as possible."

The report from MPs comes just a month after a review by Public Health England, which also backed similar measures.

TV chef Jamie Oliver has also called on ministers to introduce a tax on fizzy drinks, saying it is the "single most important" change that could be made.

Sugary drinks are the single biggest source of sugar for 11 to 18-year-olds.

They get between 12 and 15% of their energy from sugar, but official recommendations say it should be less than 5%.

But Food and Drink Federation director general Ian Wright said the committee's report was "disappointing".

"No-one seems to have considered hard-pressed consumers in all this. Consumers already pay billions in VAT on food and drink," he said.

"As a result of the arbitrary new tax recommended by the committee, which, if introduced, would inevitably be increased year-on-year and extended to other foods, would leave consumers paying significantly more, every week, for the products they love."

Public Health Minister Jane Ellison said: "This government is committed to turning the tide on childhood obesity. That is why we are developing a comprehensive strategy looking at all the factors, including sugar consumption, that contribute to a child becoming overweight and obese. This will be published in the coming months."

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