A YouTuber who goes by the name Joey’s Garage is joining in on the #DumpKelloggs movement in a unique way.

“Today is a very sad day,” Joey’s Garage says in the video under the title “Goodbye.”

“I’ve got to say goodbye,” he adds. “Not to you guys, but to Kellogg’s. If you haven’t seen it on the news, if you haven’t seen it on social media, there is a Dump Kellogg’s going around because our values don’t align. So, it is what it is.”

The YouTuber then cuts to a box of s’mores Kellogg’s Pop-Tarts that he blows up.

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