This article is more than 2 years old.

October 27, 2015 This article is more than 2 years old.

“Hey have you guys heard what’s going on in China?” the narrator begins, in English, with an American accent, in this strangely propagandistic music video. “The shisanwu!”

The three-minute animated music video was posted across official Chinese media today (Oct. 27), including the Twitter account of Xinhua, the state-run news agency, and on the website of a Communist Party news site. It is just the latest in a series of videos produced by the mysterious Fuxing Road Studio, and featuring native English speakers spouting a strong pro-China message.

The new video has American-accented performers—represented by a cast of animated characters—gleefully singing and chitchatting about the most boring of topics: China’s 13th five-year plan, or shisanwu, a jargon-heavy document laying out the country’s future economic strategy. The newest plan is expected to be announced when the four-day meeting of more than 200 of the Party’s top leaders, known as fifth plenum, ends this Thursday (Oct. 29).

Watch the full video for yourself:

The video ostensibly explains how the Chinese Communist Party develops its regular five-year plans, and how the policies within them are implemented, but it is really just a shallow endorsement for these plans and their quality. “It’s a huge deal!” the video proclaims. The lyrics continue:

As the plan goes from high to low,

The government’s experience continues to grow,

They have to work hard and deliberate,

Because a billion of lives are all at stake!

Even if you’ve never heard a word of Mandarin, watching the video will bake into your memory the words ”十三五,” or shisanwu—literally the numbers “thirteen” and “five,” an abbreviation for the 13th five-year plan. It repeats these words over and over:

If you wanna know what China’s gonna do,

Best pay attention to the shisanwu!

The shisanwu

The shisan what? The shisanwu!

Fuxing Road Studio, the production company behind the video, is evasive. It has never introduced itself as a state- or Party-backed production company, or provided credits for its filmmaking crew, but its message in unambiguously pro-Party. It does not deal with English-language media directly, hiring foreign PR agencies to do so instead. Olivia Rogers, a representative from one such PR firm, told Quartz that her company had been hired by the studio to promote the video “When China met Carolina” (link below). And Fuxing often keeps its identity secret even from these PR firms. One British agency that it hired to promote the video “Britain Meets China” did not know that the contract came from Fuxing.

The studio’s videos have covered numerous major China-related events, like state leaders’ overseas visits or Party policy announcements. The videos also appear to go to great lengths to appeal to Western audiences, using fluent English speakers and slick production. Each time, Chinese state media promote the videos heavily, indicating some degree of official support.

Here is a list of Fuxing Road videos released since 2013. They are almost all in English and carry a pro-Party message.

Be sure to go through the full lyrics for the song, the political message is a lot clearer without all the music: