Instagram hashtags are an effective way that increases audience engagement for any marketing purposes on Instagram. Every brand needs to know how to use hashtags on Instagram and the best ways to get the most value from Instagram hashtags. Hashtags on Instagram may not seem like much priority but are the essential aspects or factors that help marketers promote their business on Instagram. You can also buy Instagram views to grow your business and strengthen your endorsement strategy. Users need to know which hashtag is leading on the hashtag page. What are the most popular tags in your niche industry? How many hashtags that every marketer needs to use or track in their typical post. Having knowledge of Instagram hashtags will provide you practical strategies and tactics to promote your business on Instagram. This article will help you with all the details on how to use Instagram hashtags to build your audience. Why Use Instagram Hashtags? If you are an entrepreneur, a small business, or a new user to Instagram, you might not know the hashtags’ value and what hype does the hashtag bring. Most marketers, brands, services, or products include or create their tags and hashtags on their Instagram posts. The following are the key reasons that explain why hashtags need undivided attention. With Hashtags, Contents Are Easier To Find The hashtag is a powerful feature that makes your content more discoverable. When you create a hashtag, it helps your audience to discover content by searching for your hashtag on their own in the search bar or tapping to the hashtag related posts. Hashtags play an influential role in how keywords act as a critical factor for search engines. An Instagram post without a hashtag will make your content more difficult for potential followers to find. It just takes a few seconds to include hashtags and make your content more discoverable. Encourages Audience Interaction The Instagram research proves that more than Instagram posts with at least one hashtag gains more engagement than those of Instagram posts with no hashtags. Audiences engage with hashtags, which is the main reason brands promote their own hashtags to increase customer interactions. Hashtags Clues Industry Trends The hashtag helps you to find what is hot in each industry. Consistently following tags on Instagram can help you research more about competitors and what more people say about their brand. How To Use Instagram Hashtags? Now you have understood the importance of hashtags, and it’s time to know how to publish an Instagram hashtag and which hashtag makes sense for marketing or promoting posts on Instagram. There are three major categories of Instagram hashtags; they are: Community hashtags Branded hashtags General Hashtags Community Hashtags Community hashtags are commonly called the industry-specific hashtag are one of the best hashtag types that speak the point to the customers or audiences. Some hashtags are more popular but do not get the right audience’s same attention and get lost in the shuffle. So marketers need to use the right hashtags to increase audience engagement. Branded Hashtags Branded hashtags are effective hashtags that are perfect for promoting their Instagram business to the right audiences. Branded hashtags also encourage user-generated content and are certainly an essential tactic for encouraging more user engagement. Some of the examples of common branded hashtags and their variations are: Brand name hashtag (#nike) Brand-specific slogan hashtag (#justdoit) Brand name variation hashtag (#mynikeshoe) General Hashtags It is proven that any Instagram hashtag will instantly increase more user engagement than Instagram posts without a hashtag. Several general hashtags such as #love #friendship, #happy, and much more will be popular anytime or any season. Similarly, holiday hashtags are trending hashtags that are time-sensitive. Holiday hashtags are the perfect tags that help show off personality and introduce yourself to new followers. Right Way To Use Instagram Hashtags The above-detailed section will provide you with a clear idea of which hashtag you should use, and now it’s time to know how to put your hashtag strategy into action. The following are the tried and best practices of using Instagram hashtags: How many hashtags should you use on Instagram? – Instagram allows users to include 20 hashtags for every post. Include hashtags in your first comment. Encourage other users to use your hashtag. Match your hashtag to the right image. Vary hashtags across your content. Understand the competition behind your hashtag.