When Polaroid wound down their analog instant photography business in 2008, a number of chemical suppliers that existed solely to provide Polaroid with chemistry for film production went out of business. And over the course of the last decade some of the chemistry used in film production became unavailable for commercial use. The Impossible Project faced the challenge of reinventing analog instant photography with the chemistry available, and over the past nine years has been gradually improving the processing and quality of instant film.



So while we still aren’t back at the 5 minute development time (yet!), that you may remember from back in the day, the new Polaroid color film is the best to come out of the Enschede factory since Impossible took it over in 2008 - with improved sharpness and definition, development time down to 15 minutes and the same quirky, magical Polaroid aesthetic that people have always loved.



You may be wondering… Why is there only 8 photos in a Polaroid film pack?