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Sometimes using real people in your advertisements makes things more real. Sometimes, it makes things more awkward.


The following is a video from Nintendo on how a regular family makes use of their Wii U.

Say hello to the Kato family from Chiba. For them, the Wii U is about more than just playing video games. Then there's the awkward moment very early on when they actually talk about what games their son plays.


It's even more awkward when you realize that this video is from Nintendo. It's on Nintendo's official Japanese site. This is Nintendo Wii U propaganda!

All joking aside, the Wii U is a perfectly competent game console. but, competent is the baseline for any product. What we want are more games.

我が家では、WiiUをこのように使ています。 [Nintendo]

Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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