I bought it at $106.99, after using the previous version of moto x for over a year. The feature that this phone offers over almost any other android phone (almost every other smart phone) is always listening feature. Use it everyday while driving when I have to pick my wife up from the university. I am willing to pay as much as $350 for this phone even now (almost one and a half years after it's relase). In my opinion this is the best android experience. I just wish they would make the camera and battery life better than iPhone, then this phone would be flawless for me. A finger print sensor would be great as well. I know all the specs of this phone (like ram, memory etc etc) but none of them bits the in hand experience, believe me the software's visual appeal is better than my iPads visual appeal. I have had the experience of using a samsung GS4, an LG G2,, One plus one, nexus 4, Xiaomi mi note 2 and a asus xenfone. Except for the xiaomi phone every other manufacturer need to build build a coherent software visual. Xiaomi does it better than most of them partly because their "inspiration" from apple. Motorola is the best for me because it's closeness to nexus and features like always on to accompany that. However, to create the best experience you have to take a step further and disable the AT&T apps. Another company which have to up their software design game. I also wish they do not abandon this beauty and upgrade it to Marshmallows. Speaking of beauty, it feels great to hold it in my hand. Especially the slick metal edges and very subtle rounded front glass. I personally feel the moto logo from the last year felt better in hand, but this looks better. Why would I chose this over an apple phone. Price is obviously a big reason. However, hypothetically let's imagine this has a batter life, camera and a finger print scanner comparable to iPhone 6s. I would chose this over the iPhone if they are priced same. Why? Because, I use most of the google software products and that home button which calls google now without effort. Doesn't seem much, but once you get used to them, you can never go back.