Should value be measured in TIME or MONEY?

When you made your last purchase, what was the first number you thought about?

Was it the number on the price tag? Or, the number of years you thought your purchase might last?

More often today, we think of “value for money” referring to something cheap. The cheaper the price tag, the better the value for money we think we are getting.

This is the way the industrial revolution has designed consumerism. Buy more. Buy more often. Quicker turnovers equal bigger profits.

Unfortunately, this has created a throwaway culture.