Apple is said to be negotiating to acquire Loewe AG, a manufacturer and distributor of televisions, audio components and integrated entertainment systems, with a final decision expected to be announced by the end of this week.

Word of the negotiations was exclusively revealed to AppleInsider, and although the offer has yet to be accepted, a source claims that Loewe "has been advised by its financial advisor to accept the offer and a final decision is scheduled to be announced internally before 18 May 2012."

This person said Apple is confidentially offering 87.3 million euros (about $112 million U.S.), a slight premium over the firm's last closing share price of 4.519 euros (giving it a market cap of 58.79 million euros or $76 million U.S.). Loewe's primary shareholders currently include Sharp (28.83 percent) and LaCie (11.17 percent).

The accuracy of the information provided could not be initially verified, but AppleInsider has shared it in the interest of discussion, particularly as rumors continue to swirl that Apple is preparing to launch its own full-fledge high-definition television set.

Loewe, which entered the TV market in 1929, now employes around 1,000 workers worldwide in 50 countries, although it has worked to keep the production of its premium, minimalist TV sets in "made in Germany" despite difficult economic conditions.

The company has seen its sales fall by 11 percent over the last year, generating a loss of 10.5 million Euro ($13.57 million USD) in 2011. However, the company has reported a resurgence in market growth due to its premium products.