The Value of Charity and Generosity

Tipping Your Driver

Our Chief Product Officer pushing the idea of “tipping” in-app over one year ago

Last year, GO-JEK introduced the “tipping” feature for GO-PAY bookings during the Ramadan season as a way to elevate the platform and emphasize our commitment to providing others with the ability to “pay it forward”.

The feature was so popular and heavily used by our users that it remains an in-app feature even today!

Typically, about 1 in 5 bookings elect to leave their driver a tip through the app via GO-PAY. This statistic was very consistent over the past year. However, during this year’s Ramadan season, 1 in 4 bookings distributed a tip to their driver! This adds up to an average additional income of Rp 400.000.000 per day ($30,030) for our active driver fleet. People were choosing to be more generous more often in the spirit of Ramadan!

GO-TIX Donation Events

This year, the GO-TIX team partnered with several charitable causes to empower our users with the ability to donate generously. Over 3,000 GO-JEK users contributed more than Rp 100.000.000 ($7,900) through GO-TIX to charities such as Rumah Zakat, Yayasan Sayangi Tunas Cilik mitra Save The Children Indonesia, WeCare.id, and SOS Children’s Village during this year’s Ramadan (as of June 20th 2017). In comparison to last year’s Ramadan donations, this is an increase of more than 60%!

A New Way To Send THR

The ‘THR’ (Tunjangan Hari Raya) tradition of gifting friends and family money during or after Ramadan is a common way to celebrate these special days with our Muslim friends. This year, we discovered that many people were using the Transfer feature through GO-PAY as a way to gift THR to their friends and family! By comparing this year’s Transfer activity from April 29th to May 19th (pre-Ramadan) versus May 27th to June 16th (during Ramadan), we found a 25.7% increase in the amount of money being transferred. These people also sent messages of well-wishes along with their Transfer gifts — take a look at some of the words that were most commonly used during this Ramadan season (words translated from Indonesian):

We were pleased to see that people were using their digital GO-PAY wallet as an easy way to share the holiday spirit. Words related to the Ramadan season increased significantly such as “THR”, “break”, and “fasting”. However, what was most interesting to the team were the phrases whose usage in Transfers decreased the most during the Ramadan season below:

You can quickly see that words suggestive of snacks or meals saw the greatest drop in frequency — at reductions between 20% to 40%. What this means is that on an average day, GO-PAY is often used to treat friends and family to a midday snack or meal — but during this fasting season, people are much more likely to use GO-PAY Transfer as a way to celebrate and share the gifts of Ramadan.