For about 2 years Marvel Comics took popular characters and replaced them when poorly-written ones in an attempt to pander to an audience that doesn't really buy their comics. They hired writers on the basis of their gender or race instead of actual talent which resulted in a massive decline in sales as well closure of comic shops all over the US.



The comic is from the viewpoint of the characters themselves and the uneasy feeling that they are not who they used to be and instead became mouthpieces for the writers and their politics.