Five years in the making, Traction book by DuckDuckGo founder Gabriel Weinberg is finally out (seemingly failing to get the traction it desrves).

Though, there’s nothing in the book you cannot find on the web scattered across numerous marketing blogs, it’s nice to have all those wisdom distilled in a 250 pages volume.

For the most part, Traction is a high-level overview of 19 traction channels Gabriel advises us to take into consideration (like content marketing, email marketing, affiliate programs, unconventional PR etc.), a chapter for each channel based on interviews with unquestionable authorities in the field (Sam Yagan of OkCupid, Rand Fishkin of SEOMoz and many other great guys we know and love).

Some takeaways: