THE LAWS OF KESSELSKRAMER

Don't make art. Make deadlines.

Despite what you've heard, getting your first job in advertising isn't difficult.

Sure, at first, the competition seems killing, with hordes of eager young things willing to sell family members into sexual slavery in exchange for an internship.

But.

Mostly, those eager young things aren't as eager as they appear.

Mostly, what they're about is a bizarre sense of entitlement.

They believe they know everything.

They believe they'll be running an agency and/or ruling the free world this time next year.

In other words, your competition isn't really competition.

They're just competitive.

To win, try serving instead of dominating.

After all, advertising is a service industry.

Our suggestions? (If we may).

Take criticism.

Take advice.

Take initiative.

Whatever that strange magic people call "talent" is, forget about it.

You can't define it, much less embody it.

Work hard, say "please," say "thank you," help people out.

Everyone thinks they're leaders and revolutionaries, so do the opposite.

Be humble.

Before you can say, "Cup of tea, anyone?," the universe aligns in your favour and you're hired.

And what do you know?

You didn't even have to pimp your granny.