In a recent interview at E3 2018, Take-Two CEO Strauss Zelnick compared his company’s structure With Ubisoft. He said ” We are a global business, but we’re not that big. We have 4,200 people. We have 17 studio locations. It’s not that far-flung. We’re still able to get our arms around it. They [Ubisoft] have 14,000 people, and their revenue is less than ours. We don’t understand it.”

On EA’s policy to make all games on Frostbite Engine, he said ” We do not. Take a look at our quality versus theirs [EA’s]. I don’t think it’s realistic to say to people, “We think you’re the best creators in the business. Come in and do your best work. Oh, and incidentally, you have to use this technology over here.” We do care what the technology is. We do care how much we spend on development. Rockstar has a proprietary engine. Within the 2K label, there are proprietary engines. We also license external software. We don’t think there’s much of a percentage in having a corporate engine. Midway had a vaunted corporate engine, corporate technology library. Midway filed for bankruptcy. There’s little evidence that having a corporate technology system is in service of the best entertainment properties. But reasonable people can disagree about that. It’s not our strategy.”