AUCKLAND: After having his annual leave approved this morning, 24-year-old frequent traveller Martin Craig, began the laborious process of comparing different tourism logos to decide where he should go for his January holidays.

“Martin ruled out holidaying in Nepal, France and Portugal because of their disagreeable travel logo fonts,” his girlfriend Angela noted, recalling a nightmare 2017 vacation to Hungary forever ruined by their meaningless ‘more than expected’ tourism slogan.

After hours of careful deliberation, Martin finally settled on a Malaysian holiday after finally accepting the hornbill image was original but similar to either publicly available vector graphics or something found on shutterstock.

Martin told work colleagues before he reaches Malaysia, he will pen a strongly-worded letter to local tourism officials reminding them effective promotional campaigns, warm customer service, pristine beaches, unpolluted jungles, clean toilets, and hygienically prepared local cuisine are no substitute for a good hibiscus logo in a rich shade of burgundy or deep maroon.