“Stories are powerful. Great stories can last forever. But stories are also elusive, capricious and need to be handled with care.”

Communications expert Greg Power delivers an inspiring TEDx Vancouver talk on the power of storytelling in not only politics and business, but also in our everyday human lives. He provides great examples of the stories that surround us and dives into what he calls his three attributes that make up great storytelling.

In quick summation, a great story is…

1.) Irresistible - Drama and conflict draw us deeper into the story.

2.) Believable - Cultural relevance and empathy. You can’t change minds until you see how the audience sees the world.

3.) Unforgettable - Feelings, thoughts and desires of the unconscious mind drive decisions. Emotions lead to action more than reason. Stories drive behavior.

At Deluxis Entertainment, we are devoted to the art of storytelling. Leave your thoughts in the comments below, and follow us on Facebook and Twitter. When we launch, you’ll be the first to know.