The Problem:

Germany still has a big problem with neo-Nazis.

The racist NPD party spreads their hatred of foreigners,e specially on facebook. The LGN "Loud against Nazis" asked us to draw people's attention to this problem and make them stand up against it.

The Campaign:

On the international holocaust memorial day, we launched the Like Attack:

The first likestorm instead of a shitstorm. Directly on the NPD's Facebook page

and then attack with our peaceful visual statements.

The Results:

In the first 48 hours more than 100,000 people took part in inflitrating the site until we were the majority. This friendly takeover soon arrived in the media:

We reached a gross media value of more than €800.000 and had more than 7 million people's attention made aware of the importance of fighting racism.

Credits:

Jung von Matt Hamburg

Creative Director: Hans-Peter Sporer, Henning Robert

Art Director: Thimon Machatzke, Canhur Aktuglu

Copywritter: Luitgard Hagl

Creative Team: Thimon Machatzke, Canhur Aktuglu, Luitgard Hagl



Awards:

Troy Awards: 1x Gold

Art Directors Club: 1x Silver: 2x Finalist

Eurobest: 1x Bronze 2x Finalist

NEW YORK FESTIVALS: 1x Finalist

Cannes Lions International Festival of Creativity: 1x Shortlist

CLIO Awards: 1x Finalist