Jaguar USA has just unleashed their new ad starring a lab scientist (but of course), a chicken and a, wait for it, jaguar. The new ad pokes fun at Mercedes-Benz’s Magic Body control which is apparently a poor substitute to jaguar-like reflexes.

No matter which marque you favor, there’s no denying the humor behind this short and snappy ad.

EDIT: Apparently, the Jaguar US ad is a response to the Mercedes-Benz ad below. Thanks for the link, fellow Redditer (I’m fairly new to Reddit so don’t know if I should acknowledge his username here or not. Will somebody educate me on this?)