Existing video-sharing platforms rely on advertising. This means they have to answer to third-parties and advertisers. They aren’t always working in the interest of the people who help bring people to their platforms — the Creators — or even the viewers.

Viewers watch over 1 billion hours of video per day and want to be able to find the content that appeals to them. They also want to support their favourite Creators.

Viewers have to watch advertising on existing video sharing websites if they want to support Creators. Existing platforms want to show viewers as many adverts as possible. This doesn’t always create a great experience. Online advertising has become so invasive that worldwide ad-blocker adoption is at 26% on desktop and growing. Major companies are even building ad-blockers into their mobile browsers.

At the same time, advertisers are wanting to reach as many Viewers as possible but only against “popular” and “brand safe” videos. This means that very few videos online get monetized. That’s especially true if you aren’t making mainstream videos. To top it all off, intermediaries then go and take a large share of the profits.

Both Creators and Publishers are trying new ways to make money. These range from branded content & sponsorship opportunities, paid subscriptions, Viewer donations, affiliate sales, and links through marketplaces. Sadly Creators and Publishers then have to split their audiences across different platforms. These platforms then take their individual cut and it’s also confusing for Viewers to work out exactly which video is being uploaded where.

On Verasity it’s completely up to Viewers whether they choose to watch adverts or not. If they choose to watch adverts they’ll get paid directly in VERA cryptocurrency by advertisers for their time. Viewers also decide if they wish to receive targeted advertising and whether to share their demographic information. Once again, the choice is up to the viewer on Verasity.

Advertisers buy VERA to reach their audience. They set their budget and target audience. Every time an advert gets delivered, VERA is deducted from the Advertiser wallet and goes in near real-time to the Viewer. Verasity’s Proof-of-View (PoV)™ technology ensures that advertisers only pay when their adverts are watched by a real human. Verasity also removes the intermediaries which currently swallow up to 70% of the value. The result is more cost-effective media for the Advertiser, and more value coming back into the Verasity community.

With Verasity, viewers can choose to watch adverts as a way to earn VERA. There are many other ways they can or purchase VERA as well. When viewers have VERA, they can use this to give creators donations, unlock pay-per-view videos or pay for subscriptions — all from the wallet in the Verasity video player!

This shift means advertising is no longer an intermediary between viewers and creators.

On Verasity, Creators are rewarded directly by their fans. Viewers get paid for their attention, advertisers know they’re reaching people who want to watch adverts, and Creators have more options available to them meaning new types of content will flourish.

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