In the latest 2013 International Design Excellence (IDEA) awards announced yesterday, The Nokia Lumia range which includes Lumia 920, Lumia 820 and Lumia 620 received an IDEA gold for their design in the communication tools category. Nokia also won a bronze for Nokia 206 device. Nokia won this awards mainly due to their Colour and Materials used across all their devices.

The judges noted that the design of the Lumia family… include a commitment to purity and paying attention to every detail; making products that are simply built better, ensuring a deep collaboration between engineering and design; and making certain that the products are always human and feel natural. On the colour and materials strategy, the impact of bright colours on people’s perception of the whole company and their attitude towards its products was noted. The judges drew attention to the… impactful, character-rich brand identity that allows Nokia to stand out from the crowd. This approach has enabled Nokia to innovate through materials, bringing color distinctly back into a market that was historically black and gray. This consequent approach to product making builds on Nokia’s heritage of color, quality and mastery.

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Source: IDEA via: Nokia