Denise LoMoro

Diana LoMoro is a go-go dancer at Satin Dolls on Route 17 in Lodi. She says she's been dancing for 30 years, and has always hoped New Jersey would host a Super Bowl.

(Brendan Kuty/NJ.com)

LODI — As forecasters scramble to determine whether snow will ruin the 2014 Super Bowl, Diana LoMoro's already got a prediction.

Football fans will make it rain, she says, a lot.

LoMoro has danced at Satin Dolls in Lodi on Route 17 — just a 10-minute drive from MetLife Stadium — since it opened 24 years ago, she said.

She said she's been part of the adult entertainment industry for more than 30 years. Performing at the peak of World Cup madness in Italy in 1990 was among her most memorable experiences, she said.

However, the week leading up to Sunday's NFL championship matchup between the Denver Broncos and Seattle Seahawks has the potential to just as thrilling — and even more lucrative for her, LoMoro said.

"My goal is to work all week because I don't usually do that," she said. "My goal is to have a great time — and make a lot of money."

And LoMoro, in her 40's, isn't the only one. Adult clubs are among the many businesses throughout northern New Jersey and New York City expecting to haul in lots of the cash spent by visitors traveling in for the Super Bowl, according to Victor Matheson, a sports economist at the College of Holy Cross.

Matheson, who's co-authored studies looking critically at the popular estimates of the big game's effect, has said the NFL's projection of a $500-$600 million windfall for the area is flawed. An overall figure between $30 million and $120 million is more likely, he said. But there's one business that often outperforms others around Super Bowl sites, Matheson said.

"Strip clubs tend to do well," he said.

That's good news for Bill Pepe.

Pepe, the spokesman for Satin Dolls, said the club's owners are "cautiously optimistic" the championship will bring in big bank.

Satin Dolls, which hopes to launch a reality show called "The Real Girls of the Bada Bing," has a branded van driving around the area as mobile advertising all week, Pepe said. It's also planning promotions through Saturday, and a tailgate bash for game day, he said.

"You've always got to be prepared," Pepe said. "Make sure you have enough girls. Make sure you have enough supplies. Make sure you have enough liquor."

LoMoro said she'll be prepared, too.

A veteran of the mid-day shift, LoMoro said she isn't concerned that extra girls at Satin Dolls could mean less profit for her. And it's hard to doubt her confidence. LoMoro's outgoing and seemingly tough, traits that helped her run a Woodland Park salon for seven years.

"I hold my own," she said. "I've ben doing this for so long. I don't think of anybody else as competition. Variety is the spice of life. I just do my own thing."

When asked to name a time in her career that might have rivaled the excitement of the upcoming Super Bowl in New Jersey, LoMoro said 1986. That's when the Giants and Mets were fresh off Super Bowl and World Series victories, and the clubs were a crazy place, she said.

LoMoro hopes to relive that this week, she said.

"I've been working the business for a lot of Super Bowls," LoMoro said. "But this one for me is the biggest because it's here. It's the biggest for me. I've never gotten excited over the Super Bowl."

WARNING: Coarse language and suggestive dancing are in this video

The Real Girls of the Bada Bing! from Bada Bing on Vimeo.