With the World Cup beginning to crown on the horizon, Puma have released a flurry of new kits for the likes of Uruguay, Ghana and Switzerland.

While rival suppliers Adidas have been widely praised for their retro-infused offerings, Puma have opted to plough a more prosaic furrow.

Indeed, it looks like "very, very white" was the central design brief for all 10 shirts, with Italy, Senegal, Cameroon, Ivory Coast, Czech Republic, Austria and Serbia also getting new looks.

Illuminate the way. 10 countries, 3 continents, 1 passion. Introducing all new 2018 shirts. #NewLevels

🇺🇾🇨🇭🇮🇹🇦🇹🇨🇿🇷🇸🇨🇲🇨🇮🇬🇭🇸🇳 pic.twitter.com/Qb2OGKzsMe — PUMA Football (@pumafootball) March 19, 2018

According to the accompanying Puma mission statement, each jersey incorporates "design elements that represent each nation individually."

Of course, what better way to suggest individuality than to produce 10 almost identical shirts?