A new highly interactive infographic of Adzooma examines the trend of online advertising in 2018. One of the data points is the growth of voice search, which now accounts for 20% of inquiries on the Google mobile app. Android devices.

Trends in online advertising

In addition to upcoming trends in 2018, computer graphics also provides tips for keeping abreast of new technologies, new SEO requirements and how we communicate digitally. Adzooma also examines audience targeting, Google, PPC, images and videos as well as voice search.

The reason your small business has to follow the information in this infographic is that online and mobile advertising takes precedence over traditional advertising around the world. And if you do not know where your customers are, buying ads on a media that they do not use will not bring you much.

Data for computer graphics come from Adzooma, specializing in online advertising for small businesses, and Search Engine Land, Google and other sources.

Integrating Voice Technology into Your Small Business

Voice search is growing, and according to the data below, it will account for 50% of all searches by 2020. So, make your website, your commercials and other digital content compatible with voice is essential to not be excluded. now and in the near future.

Another advantage of using voice technology is that it conveys a clearer intention of what users are searching for. This allows marketers, SEO specialists and your small business to better find your ads and marketing campaigns.

Location-based optimization or GPS referencing is growing with video ads. And mobile will continue to be the key technology of online advertising, which now accounts for 43% of all digital advertising spend.

According to Adzooma, the glue that keeps everything together is always Google. Not only does it earn about $ 2 for every penny spent on Google Adwords, but it now accounts for 32.4% of mobile advertising spent.

You can take a look at the interactive computer graphics below to learn more about audience targeting, PPC code and more.

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