A week ago, NASCAR driver Josh Wise was without a sponsor for the upcoming Aaron’s 499 at Talladega Superspeedway in May. Members of Reddit have banded together on a unique crowdfunding project, and in just a few days people have donated 67.8 million of the cryptocurrency called Dogecoin to help sponsor Wise and his No. 98 Phil Parsons Racing Ford Fusion.

Just a week ago this was only an idea and now it's a reality. So thankful for all the fans, @reddit community and @dogecoin for doing this👍 — Josh Wise (@Josh_Wise) March 25, 2014

If that doesn’t make any sense to you, join the crowd. Dogecoin, akin to the more established digital currency Bitcoin, is named after the mega-popular Doge meme. The meme features funny captions overlayed on an adorable Shiba Inu dog. Here’s an example, if you’re unfamiliar.

The currency was only introduced to the world a few months ago, but there are currently billions of dogecoins in circulation. The Dogecoin community has proven to be very charitable, and raised more than $25,000 for the Jamaican bobsled team prior to the Sochi Olympics.

The design of the car is not yet final, but a “paintjob contest” on the subreddit has already produced a few phenomenal options. Another Redditor even created a Dogecar simulation at Talladega in the videogame iRacing. Wise participated in an AMA on Reddit Wednesday night. When asked what the rest of the NASCAR community thought of his sponsorship deal, Wise summed it up pretty well: “Confused, surprised, curious.”