She recalled that finance, cars and liquor were off-limits topics for female copywriters: Male bosses “figured we didn’t know how to balance our checkbooks,” she said years later. “They figured we didn’t know how to drive a car.” And alcohol, she added, was “what they used to seduce us, so that was clearly out.” Products more suitable for women, according to the prevailing view of the day, included dish soap and toilet cleaner.