Gary Vaynerchuk is one of those guys who’s really easy to hate the first time you listen to him.

His brash, no nonsense brand of motivation is instantly off-putting. He’s full of spit, vinegar, a couple other random pantry items, and, most importantly, himself.

The only thing in that previous paragraph I think he’d disagree with is the use of motivation.

Despite saying many motivational things, Gary Vee is not a motivational speaker.

So then what is he?

He’s something else. One part human behavior expert, and another part entrepreneurial guru.

Now, up to this point, based on how I’ve described Gary, you might think I hate the guy.

You’d be wrong.

Well, not entirely. There was a time I found him incredibly annoying.

Too high energy. Too self-indulgent. Too over-the-top.

But that’s part of Gary’s unique charm, and if you stick around long enough, he has a way of growing on ya.

That high energy has a way of becoming your high energy. That self-indulgence has a way of becoming your increased self-belief. That over-the-top attitude has a way of becoming your rewired view of what the world could be if you just… listened.

And that’s Gary Vee’s real magic. It’s his ability to dispense advice in a way that feels genuinely authentic and, despite all his ego stroking, born from a place of genuine caring.

In a world where everybody wants something from you, it’s remarkably refreshing to have somebody whose only desire is for you to give him your attention so that he can say something that will ultimately benefit you.

That’s Gary’s entire schtick… he craves the spotlight, and he knows the best way to get that light is by drowning you in good, solid advice.

There’s a reason Gary Vee’s the most followed writer on Medium. There’s a reason he’s dominating Instagram, Facebook, YouTube, and everything between.

It’s because he’s got some things that’re worth hearing.

Here are 3 of the most valuable.