Seeing the humor in pirate attacks isn't always easy, but even the jaded have to crack a grin at Hyundai public relations man Dan Bedore's Twitter commentary on the hijacking of a cargo ship carrying 2,300 Hyundai and Kia cars: "Even Pirates seem to be switching to #Hyundai."

According to a report from Korea, the ship Asian Glory was captured by pirates about 600 miles off the coast of Somalia late Friday. On board were 2,300 compact and sub-compact cars headed to Saudi Arabia from their home port of Ulsan. The hijack occurred just short of EU-patrolled international shipping channels. Reports of a last-minute phone call from one of the crew indicate no one aboard was injured in the attack.

Bedore followed up his humorous quip with a more serious note, "“We’re hoping for the prompt and safe return of the 25 crewmen aboard the Asian Glory." As are we all.

Though Somali pirates aren't widely known for their love of cutting-edge aesthetics or green technology, they apparently appreciate a good value. Top candidates for drawing the pirates attention: Kia's new SYNC-like UVO system and Hyundai's recent acquisition of the "most fuel-efficient automaker in America" title--depending, of course, on how frequently RSS feeds update in a longboat off the African coast.

The pirates are expected to hold the ship for ransom. At least 11 other ships are also currently being held by Somali pirates.

[BBC, The Independent, The Huffington Post via Twitter/Dan Bedore]