Another day, another scandal. It's understood the images and videos were taken more than a year ago, and had been offered to media outlets in the past six weeks. The magazine claims Swan sent sexually charged messages and full-frontal nude images to at least one woman via his Instagram account, danes84. The woman who received the photos and messages declined to be named. She has told the magazine she met Swan in a Melbourne bar. Another woman, who claimed to have received the images and a video of Cloke, has also requested anonymity, according to the magazine.

Woman's Day is alleging Collingwood footballers took these semi-naked photos. Million-dollar forward Cloke is engaged to Rebeccah Panozza, his girlfriend of nearly two years. Meanwhile, Brownlow medallist Swan has been with his partner Taylor Wilson for eight years. The selfies and videos appear to contravene the AFL's social media policy, which bans players from "accessing, downloading or transmitting… any sexually explicit material". The Magpies said on Monday they would not take any action against Swan and Cloke as the sexting had been consensual and they had not breached any respect and responsibility policies. "At this point, the club will not take any action as it considers this a private matter for the players," the Pies said in a statement.

However, the AFL has decided to continue its investigation. "The AFL is in the process of understanding all the facts in this matter and has not reached any decision at this time," AFL spokesman Patrick Keane said. The players were said to be embarrassed when the club told them the pictures were in the public domain. It's understood the photographs became publicly available not long after a video emerged of St Kilda's Jake Carlisle taking an illegal drug were sold to Channel Nine for up to $20,000. Collingwood president Eddie McGuire told radio station Triple M that the players had been "completely stooged and sucked in".

"I don't think it's a big scandal for Collingwood, it's got nothing to do with Collingwood," he said. "Apparently they were offering them up to the TV stations who passed, but Woman's Day have taken them. "Good to know that Swanny has got some room for some more tatts." AFL chief executive Gillon McLachlan last week announced a review of the industry's respect and responsibility policy after police and AFL investigations cleared Richmond star Dustin Martin of any serious wrongdoing in connection with allegations he threatened a woman with a chopstick at a Japanese restaurant last month. The club handed Martin a $5000 suspended fine.

Victorian human rights and equal opportunity commissioner Kate Jenkins has agreed to oversee the review. "Our respect and responsibility policy was developed in 2005 and it is very timely to have it reviewed," McLachlan said last Thursday. "We understand our responsibilities to continue to improve our approach to these issues, and I know we still have work to do to hold the respect and trust of the community. "We want to continue to change the culture of our game." This is not the first nude photo scandal to grip the AFL.

In December 2010, nude photos of St Kilda captain Nick Riewoldt and then teammates Nick Dal Santo and Zac Dawson were distributed on social media by Kim Duthie, who came to be known as the "St Kilda schoolgirl". The pictures showed one player fully naked. The Saints turned to Victoria Police for help as soon as the photos were uploaded and sought an injunction in the Federal Court. Duthie's Facebook page was soon shut down. She later apologised to the players. Duthie later made a complaint against two St Kilda players, not featured in the photos, claiming she fell pregnant after having sex with one of the players after meeting them at an AFL school clinic when she was 16. An AFL investigation into the claims found the AFL players had not acted inappropriately and no police charges were laid.

Player agent Ricky Nixon later became embroiled in the saga.