The story behind a much shared image from the bushfires at Winmalee

I've been honoured to work on the social media and radio side of things in the last few days at 702 ABC Sydney.

It's been incredible seeing social media reinforcing what we do so well already on the radio, connecting people, at times that they really need news, information, and each other.

Listeners and followers have shared many photos and stories with us.

Agencies have posted information quickly and effectively when fires have impacted different areas of the state.

Just as I was about to finish up for the day on Friday, with thankfully most fires downgraded from emergency status, a really great image hit my twitter feed.

@FireandRescueNSW tweeted an image of a firefighter and a dog.

I instantly thought that it was the type of image our twitter and facebook followers would like to see.

It received tonnes of likes, comments, and shares within a few minutes.

One person who liked it was a facebook friend of 702 ABC Sydney, Hannah Joy who wrote 'Just a bit famous there Jeff Kryger '

We replied 'Great work Jeff. Send us a text on 0467 922 702 and we will call you when we have your number'

She tagged Jeff who replied

Minutes later, we had him on air with Dom Knight and myself, talking all about how he bravely saved 'Baxter' at Winmalee.

Have a listen to the audio below, share this positive story, and think about how useful social media has been alongside traditional media in these fires.

Plus, everyone loves a story about a cute animal being saved, right?