From those who get what we do – and there are many – the feedback so far has been excellent. Our core audience is excited to see a smartphone geared not just to their desires, but to their needs. For those who don't get BlackBerry Passport or blithely write it off as "weird," we'll give them some time to come around. We know that different isn't always easy, but we do know it's the only way to stand out.



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And, in that sense, BlackBerry Passport sets the tone for what we do and how we do it. We don't expect to sell a handset to everyone and don't expect to take down the consumers who love to play games on their iPhones. But we do want to provide an experience that caters to the mobile professional – anyone who relies on their device to do their jobs. As I like to say, most smartphones are better designed for helping users kill time than making the most of it.

Innovations with the BlackBerry Passport focus on things that matter: advances in battery life, an innovative screen, a multi-function keyboard and seamless synchronization of contacts and documents across devices, and aggregation of all messages (email, text, social, etc.) into one actionable hub.

What also matters is the innovation that goes beyond just the device. BlackBerry Blend, debuting first on the BlackBerry Passport, does that by seamlessly allowing access to documents, messages, email, contacts and more across any device on any other operating system, including iOS and Android. It sounds like a simple concept, but it becomes a powerful tool for those who always need access to their data – securely.

