Network Ten is set to make a major bid to secure the A-League's free-to-air broadcast rights next season and increase the number of games televised live each week, potentially challenging Fox Sports as the major broadcaster of the competition.

Ten's loss of the Big Bash League cricket to Seven and Fox Sports could become a blessing for football, with the network eager to bolster its live sports coverage and acquire the rights of a weekly national competition to challenge rival codes and networks.

Big names: Any interest from networks will hinge on marquee players like Keisuke Honda. Credit:AAP

The Herald understands Ten is looking to become the long-term FTA broadcaster of the A-League and televise as many weekly live games as possible during the competitive summer of sport in Australia.

Ten has entered discussions with Football Federation Australia over the FTA component of the A-League's broadcast rights, which is available as of next season. Sources suggest the network has not ruled out potentially challenging Fox Sports for a greater share of games.