TOP KNIFE BRANDS THAT ‘STICK‘ IN THE MINDS OF KNIFE PEOPLE

Brought to you by BladeHQ

Rank Brand Name % Able to Recall % Top of Mind Awareness Score 1 Spyderco 98.3% 68.6% 243.2 2 Benchmade 94.3% 63.0% 229 3 Kershaw 94.9% 47.6% 215.8 4 CRKT 62.9% 22.7% 124.5 5 Zero Tolerance 58.9% 31.1% 120.8 6 Gerber 57.1% 19.0% 110.4 7 Cold Steel 52.6% 16.3% 100.4 8 Buck 48.0% 14.3% 90.6 9 Böker 46.9% 18.3% 90.4 10 KA-BAR 42.3% 13.5% 79.9 11 SOG 40.0% 7.1% 72.6 12 Victorinox 34.9% 11.5% 65.1 13 ESEE 33.7% 5.1% 60.8 14 Chris Reeve Knives 31.4% 12.7% 59.3 15 Emerson 28.0% 22.4% 55.4 16 Ontario 28.6% 6.0% 51.8 17 Opinel 23.4% 7.3% 42.5 18 Microtech 24.0% 2.4% 42.5 19 Leatherman 22.3% 7.7% 40.5 20 Case 18.3% 0.0% 32.0 21 Morakniv 17.7% 3.2% 31.8 22 Schrade 16.0% 10.7% 30.3 23 Kizer 13.7% 4.2% 24.5 24 LionSteel 12.6% 4.5% 22.5 25 Pro-Tech 11.4% 5.0% 20.5

ABOUT SPYDERCO Want a Spyderco? Get it now at BladeHQ!

Spyderco, based in Golden, Colorado introduced many of the innovations responsible for the modern folding knife as we know it. Spyderco, founded by Sal Glesser in 1978, originally sold knife sharpeners and introduced their first folding knife, the Worker, in 1981. The Worker was the first pocket knife with a clip, and featured Spyderco’s round hole in the blade which allowed for easy, ambidextrous one-handed opening. In recent years, Spyderco’s leadership has been transitioning from Sal to his son Eric Glesser and together they design many of Spyderco’s knives. The company designs its knives from the ‘edge out’ with pure utility in mind. Spyderco lead the industry in introducing new blade steels, often working closely with user feedback to determine which ones to use in full production. The company manufactures knives in the US, Taiwan, Japan, Italy and China, and collaborates with dozens of custom knife makers to offer a wide range of fixed and folding knives for every cutting task imaginable.

ABOUT THE SURVEY

We surveyed involved production knife enthusiasts and asked them to list as many production knife brands as they could remember to gauge brand awareness. 172 out of 175 respondents were able to recall Spyderco and of the 172, 118 did so within their first 3 responses. The average survey respondent was able to recall 12 knife brands and in total 167 brands were recalled.

Research indicates that there is a relationship between brand recall and market share, because in most buying situations a brand must be prominent in the mind of a buyer in order for them to consider purchasing it.

The survey, which was also the basis for our Infographic, did not measure brand esteem or brand identity and has nothing to do with what knife people think about the brands. Instead, it provides an indication of how widely the brand is known and if it has a strong place in the minds of involved production knife enthusiasts.

August 30, 2015 #2 Benchmade

August 28, 2015 #3 Kershaw

August 21, 2015 #4 CRKT

August 20, 2015 #5 Zero Tolerance

August 19, 2015 #6 Gerber

August 18, 2015 #7 Cold Steel

August 17, 2015 #8 Buck

August 16, 2015 #9 Böker

August 15, 2015 #10 KA-BAR

August 14, 2015 #11 SOG

August 13, 2015 #12 Victorinox

August 12, 2015 #13 ESEE

August 11, 2015 #14 Chris Reeve Knives

August 10, 2015 #15 Emerson

August 9, 2015 #16 Ontario

August 8, 2015 #17 Opinel

August 7, 2015 #18 Microtech

August 6, 2015 #19 Leatherman

August 5, 2015 #20 Case

August 4, 2015 #21 Morakniv

August 3, 2015, #22 Schrade

August 2, 2015 #23 Kizer

August 1, 2015 #24 LionSteel

July 31, 2015 #25 Pro-Tech