1 / 5 RSS-run centre to sell its products on Amazon Previous Next Show Captions <p>Deen Dayal Dham's tailoring unit will sell 10 styles of apparel, including kurtas and jackets</p> <p>There's a wide variety of Modi’ and ‘Yogi’ kurtas to choose from</p> <p>Dham’s products will be sold online</p> <p>The tailoring centre that makes kurtas, pyjamas, jackets and white shirts is a small operation with 50 workers, mostly women</p> <p><u></u>If sales take off online, production and jobs will need to be increased</p>

RSS-backed lab to sell its products on Amazon

RSS-backed lab to sell its products on Amazon

AGRA: If you are among those who swear by cow urine and dung products, October will put more choice at your fingertips. A Rashtriya Swayamsevak Sangh-backed pharmacy is bringing dozens of its natural cosmetics and medicinal products — most of them imbued with “gau goodness” — to Amazon. After luxuriating in cow-dung soap lather, you will also have a choice of its “Modi” and “Yogi” kurtas to pull on.Deen Dayal Dham, a centre run by RSS in Mathura , will initially sell 30-odd personal care and “therapeutic” products, such as the digestive Kamdhenu Ark, online. Its tailoring unit will also sell 10 styles of apparel. RSS spokesperson Arun Kumar said the purpose of selling the products online is to create more jobs for locals, and make them financially independent. If sales take off online, production and jobs will need to be increased. The Dham sells personal care and medicinal products of over Rs 1 lakh and apparel worth Rs 3 lakh every month.Products of our Kamdhenu line that have cow urine among the main ingredients, and kurtas and other khadi products will be available on Amazon soon,” Manish Gupta, deputy secretary of the Dham, told TOI. Besides Kamdhenu Ark, which is made from cow urine and aniseed (saunf), the Dham’s Deen Dayal Kamdhenu Gaushala Pharmacy makes products like Ghanvati, a tonic containing pepper, amla, tulsi, Kamdhenu Madhunashak Chur for diabetes and obesity, Shoolhar oil for sprains and arthritis , shampoo, bath soaps, face pack, toothpaste Gupta said cow urine and dung (gomay) are the base for their soaps, face packs and incense, and no synthetic chemicals are used.“We collect urine and dung from the cows in our shed and use them in the products, per the formulation.” With just 10 workers, and 90 cows and calves, the pharmacy works on a small scale at present. In 2015, they sold 700kg chyawanprash , increasing to 1,200kg next year. Although the products are only sold at the Dham or in RSS camps, “all of them are sold out much before the end of the year”, said Ramgopal, one of the workers.Dham director Rajendra, who goes by his first name, told TOI they are ready to scale up with increasing demand. “We expect a high demand for cow urine products from online customers, and production will need to be increased.” All of the Dham’s products are reasonably priced between Rs 10 and Rs 230. Even the “Modi” and “Yogi” kurtas cost only Rs 220 apiece.Gupta said the Modi kurtas are longer than the saffron-only Yogi version, and will be available in several colours, including white, grey and pink. The tailoring centre that makes kurtas, pyjamas, jackets and white shirts is also a small operation with 50 workers, mostly women, who earn Rs 120 a day for stitching two pairs of trousers. It was started in 1980 to give work to poor men and women from neighbouring villages. The women even got their sewing machines from the Dham as wedding gifts.