I follow a number of parody/comedy accounts on Twitter and, when done well, I really enjoy them. Once I saw the news break late last night, I created the account fully expecting it to already exist. Once I realised it was available, I knew it was an opportunity I had to pursue, so out of harmless silliness I just decided to go head on with it, deciding to make the lion character an extremely over-the-top Essex lad. And without any promotion at it, it just took off!

It's been a bizarre experience seeing it flourish so fast but I'm fully aware it is short-lived. I was initially apprehensive since,

although I was sceptical, there very well could have been a lion and someone could have been hurt. But I think many understood I was just having some harmless fun, and I still kept a watchful eye on the news just in case. I think it was a combination of timing and keeping up the momentum that led to it getting so many followers in a short amount of time.

I had Mario Falcone from TOWIE call me sad, Imogen Thomas ask me out for lunch and Philip Schofield telling me to hand myself in. Many went along with the character which is one of the great joys of Twitter and the internet as a whole, this celebration of the quirky.

But eventually the publicity and popularity will die down as quickly as it rose and the lion will have to quietly slink away, perhaps with a new pair of Reebok trainers...