BGR exclusively reported early information pertaining to one of Sony’s biggest TV lineups in history — the XBR6, XBR7, and XBR8 — and now, a source close to Sony’s (SNY) manufacturing partners has given us details surrounding what could potentially be a category-changing television set from the Japanese vendor. According to our source, Sony is currently planning to introduce a flagship XBR LED TV that will be as large as 80-inches. While the size alone would be a big deal — it will be the largest XBR TV Sony has ever offered — we have been told that the real standout feature will be the display’s 4K resolution. The estimated retail price of Sony’s 80-inch XBR? Our source says it will be in the ballpark of $30,000, and we could see an introduction as soon as this coming holiday season. We’ll have more on Sony’s 4K plans soon.

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world. BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.