Carmelo Anthony is Vice Media’s newest teammate.

Anthony, the New York Knicks star, has joined Vice’s sports site as a founding partner of The Clubhouse, a new channel where well-known athletes, including Anthony and Rob Gronkowski of the New England Patriots, will host their own video series. DraftKings, the daily fantasy sports website, has signed on as a sponsor.

The Clubhouse, which the company introduced on Tuesday, will feature shows that focus on life beyond the stadium, said Will Kiersky, the publisher of Vice Sports. Anthony, for instance, will look at sports cultures around the world in his series “Stay Melo.” In the first episode, Anthony goes to Cuba to examine the country’s rising interest in soccer. (Anthony recently became the owner of a team in Puerto Rico that will play in the North American Soccer League next year.) In another, he visits Baltimore, his hometown, to explore the intersection of sports and social issues.

The Clubhouse “pulls back the veil a little bit more on what athletes are like off the field and what really interests them,” Mr. Kiersky said.