White House adviser Ivanka Trump Ivana (Ivanka) Marie TrumpTrump luxury properties have charged US government .1M since inauguration: report Ivana Trump: Ivanka could 'definitely' be first female president The Hill's 12:30 Report - Presented by Facebook - Trump's West Coast campaign swing MORE on Tuesday was met with a friendly reception from the crowd while delivering a keynote address at the CES tech gathering in Las Vegas, the nation's biggest consumer electronics trade show.

But her appearance ignited intense backlash from women and other tech workers who argued that her background did not align with what the annual tech conference is meant to represent.

Hundreds of Twitter users tweeted the hashtag #BoycottCES to voice frustration with President Trump Donald John TrumpHR McMaster says president's policy to withdraw troops from Afghanistan is 'unwise' Cast of 'Parks and Rec' reunite for virtual town hall to address Wisconsin voters Biden says Trump should step down over coronavirus response MORE's daughter's appearance.

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Brianna Wu, a video game developer who is running for Congress in Massachusetts, tweeted before the event that Ivanka Trump "is not a woman in tech" and that her invitation to CES was a "lazy attempt to emulate diversity."

This is dead on.



Beyond the politics of the Trump administration - Ivanka is not a woman in tech. She’s not a CEO. She has no background.



It’s a lazy attempt to emulate diversity - but like all emulation it’s not quite the real thing. https://t.co/MQdGysNQ96 — Brianna Wu (@BriannaWu) January 5, 2020

"This is an insult to women in technology, we did hard times in University, engineering, math, and applied sciences," technology investor Elisabeth Fullerton wrote on Facebook. "This is what extreme privilege and entitlement get you. It's not what you know it's who you know I guess."

Consumer Technology Association (CTA), the show's organizer, has faced scrutiny in the past over the event's lack of diversity.

The show had zero female keynote speakers in 2016 and 2017, The Guardian noted, and has led CTA to invite more women to speak in subsequent years. The show also sparked outrage last year after revoking an innovation award for a female-led sex device company. CES later reversed the decision and apologized.

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Trump spoke with CTA President Gary Shapiro for about 40 minutes during a discussion on the “path to the future of work."

Among other things, she touted the administration's efforts to work with tech companies to train Americans to learn new skills and develop apprenticeships. The conversation touched on areas that Trump, the president's eldest daughter, has focused on in her role in the White House.