There’s something odd about this poster (Picture: Facebook)

You could be forgiven for thinking at first glance that this is a Ukip poster, with its lurid purple and gold banner and the familiar insignia of the eurosceptic party.

But take a second to read the message and it’s clear that something’s amiss.

The UK Humanitarian Intervention Party, or Ukhip, have hijacked the eurosceptic party’s name, logo and design in an effort to change the ‘toxic attitude’ to immigration that it believes the party fosters.

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Where the Ukip insignia shows a pound sterling logo, the Ukhip logo shows a boat, and where Ukip tells the public to ‘use your loaf’ and leave the EU, Ukhip tells the public to ‘share the loaf’ because there are starving migrants in Calais.

The humanitarian group is organising an ‘aid flotilla’ which will set off for Calais on 28 March in a bid to help the estimated 4,000 migrants living there in appalling conditions.

The group is looking to raise £2,000 by Saturday 21 March, which will be used to buy warm clothes, food, tents and sleeping bags.