Congress ropes in Japanese firm for Rs 500 cr makeover for Rahul Gandhi

New Delhi: Congress party has roped in a Japanese advertising and public relations company, Dentsu India to give an image makeover to party's Vice President .

The company has been asked to design an advertising campaign around the concept of 'empowering the common man'.

The campaign will focus on portraying Gandhi as a young and vibrant leader who is striving hard to deliver the aspirations of the people, a news report published in The Hindustan Times quoted.

Rahul Gandhi sitaking personal interest in the Rs 500 crore advertising contract for the elections to Dentsu India (and JWT).

The project would include a string of ad and a short film based on Rahul Gandhi.

The campaign is also expected to show Rahul's tough stand on corruption apart from his views on GDP, inflation and job creation.

The party has asked the agency to exercise discretion while using the term 'aam aadmi'

as it stands for the name of the Kejriwal-led party, .

The organisation is also likely to take care of Rahul Gandhi's and accoount.

It will upload pictures of his rallies, update status messages to create interesting debates and tweet on daily developments to ensure greater visibility on social media, the report quoted.