Virtual reality is an intriguing auxiliary tool for creatives, able to be used to supplement traditional media formats. Interactive VR experiences for film, virtual panels with actors and actresses, and even immersive streams for live events are growing in number. Not everyone is jumping at the opportunity to utilize the virtual platform but, as reported by Variety, the creator of the Breaking Bad television series is experimenting with VR for a non-game experience based on the show.

Breaking Bad, currently sitting at a Rotten Tomatoes rating of 95%, is and will continue to be in the discussion for one of the greatest television shows of all-time. Despite the slow burn of the first season, Breaking Bad’s five season run stands as some of the best storytelling ever as viewers witnessed the rise and fall of Walter White and all of the colorful characters around him. In Variety’s report Vince Gilligan, the creator of Breaking Bad, was the main person to jump at an opportunity presented to him during an event held by Sony’s PlayStation division.

“We set up a day at our campus where we brought seven of the best show runners [Sony Pictures Television] work with, like David Shore of ‘The Blacklist’ and Ron Moore, who did ‘Battlestar Galactica,’ Vince and some other folks,” said Andrew House, global chief executive of Sony Interactive Entertainment. “And they just played around with VR. Several of them were intrigued, but Vince was the one who said, ‘I really want to do something with this. I want to experiment with this.’”

There are no further details beyond the fact that there’s a project in the works, but there’s plenty to be excited about to have one of television’s best shows potentially contributing to the VR ecosystem.