Outline:

Many of the marketing guides and articles you see every day are based on nothing but the author’s subjective opinion.

So how do you separate facts from opinions? That’s right, numbers.

Numbers speak louder than words, and email marketing stats speak even louder. That’s why we at Snov.io have collected the most useful and striking email marketing statistics you should know about in 2020.

Is email marketing overrated?

Email is being questioned as a marketing channel every year. And yet the numbers show that it is stronger than ever.

Importance of email marketing in 2020

So why is email marketing so popular? Because it has an incredible ROI, can be used for multiple purposes, and it converts! The stats below prove it:

Email frequency and timing

When it comes to converting, one needs to know the best time to send email. And email marketing statistics have a thing or two to say about the perfect email frequency and sending time.

Email sending automation

If you didn’t use email marketing automation in 2019, do yourself a favor and listen to these email marketing statistics in 2020. Why? Because it will save you time, money, and, once again, convert more.

Segmentation and personalization

Nothing can improve your emailing stats quite like personalization. Always segment your lists and personalize your emails – always make your client feel special.

he most effective email strategies in 2017. Email list segmentation and personalization were tin 2017.

S 50% higher CTR than untargeted campaigns. egmented email campaigns show higher CTR than untargeted campaigns.

82%), higher CTR (75%), and better customer satisfaction (58%). The top 3 reasons for using personalization in email marketing are improved open rate (), higher CTR (), and better customer satisfaction ().

Subject line, email body, and sign-offs

Writing a perfect email, subject line, and sign-off is what will define whether the recipient converts. Use these critical email statistics to find your perfect formula.

Visual content in email campaigns

Emails don’t have to be text only. Spice up your campaign by using additional visual content. After all, 45% of recipients say that they “like brands that do not take themselves too seriously”, so don’t be afraid to break out of the old standards. Check out these email marketing statistics and consider using emojis, videos, and pics in your next email campaign.

Emojis

Emojis in email is one of the most dividing things among email marketers. Some say that emails with emojis are more effective, while others claim that email statistics prove the opposite. However, it’s not all that simple.

68% of millennials 37% of respondents over 65 agreed with this. of millennials use and like seeing emojis, GIFs and stickers in their emails; onlyof respondents over 65 agreed with this.

56% higher open rate. Emails with an emoji in the subject line show higher open rate.

Women react to emojis more positively than men.

76% of those of those surveyed have at least once added emojis in their business emails.

reduce the complaint rate to 0%. Using appropriate emojis in holiday campaigns can

Videos

What happens when you embed video in an email? This collection of email marketing statistics will show you exactly what and prove that videos can be just the move for your next email marketing campaign.

96% An initial email with a video receives a CTR increase of .

81% of marketers of marketers use video as a marketing tool.

78% of marketers using video of marketers using video say that it increases ROI.

200-300% increase in CTR. Attaching a video in an email can lead to increase in CTR.

Using 19% , CTR by 65% , and cuts the number of unsubscribes by 26% . the word “video” increases open rates by, CTR by, and cuts the number of unsubscribes by

54% of email subscribers of email subscribers prefer emails with videos.

84% ) while only 14% People mostly watch videos on a desktop () while only mobile devices.

90% of users say that videos help them make a purchase decision.

Pics

Email content matters. But the email’s appearance can sometimes matter even more. The email marketing stats below show that pictures are as relevant for email marketing in 2020 as before.

Desktop and mobile optimization

Many marketers still underestimate the importance of mobile optimization. These email marketing stats confirm that mobile optimization is vital to the success of your email marketing campaign.

Were our email marketing stats fascinating? Hope so.

Were the numbers useful? Definitely.

Will they be helpful in 2020? Absolutely.

Save the article to your bookmarks to have it at hand in 2020!

Good luck.