DEARBORN, MI- As Ford Motor Co. warns thousands of 2013 Escape customers not to drive their vehicles due to fire concerns, some analysts don't expect the recall to have a lasting effect.

Jesse Toprak, vice president of market intelligence at TrueCar.com, said while two recalls in one week for the small sport utility vehicle could deter some new customers, the Dearborn-based automaker handled the situation very well.

"Ford's second recall in a week for the new Escape will not deter the loyal buyers of the brand but it can make the undecided potential customers think twice about buying it," Toprak said. “On the other hand, even though these recalls can bring up questions regarding the quality control process at Ford, the company has shown a remarkable improvement in their overall quality in the last few years and should be commended for aggressively owning up the current issues."

The Thursday recall is to replace an engine compartment fuel line, which could split and leak fuel, potentially resulting in a fire under the hood. It includes about 11,500 of the all-new sport utility vehicles equipped with the 1.6-liter engine that were built through July 11.

According to the Associated Press, no injuries have been reported as a result of the problem, but there have been three reports of fires -- two at the factory and one while a customer was driving an Escape.

"We have identified an issue and are taking quick actions in the best interest of our customers,” said Ray Nevi, assistant director of Ford Automotive Safety Office, in a statement Thursday. “Our intensive investigation and testing has identified the area of concern and we are moving as quickly as possible to repair vehicles for our customers.”

The fire concerns were announced five days after Ford said it would recall more than 10,000 Escapes to fix carpet padding that could interfere with braking.

Larry Dominique, executive vice president of TrueCar.com, said Ford’s “proactive” approach with the recalls should be commended, but recalls are never a good thing for new popular models.

“What any manufacturer never wants to see is a quality and safety issues with a key product in their portfolio,” he said. “It’s tough to recover from that when you only have one shot to launch a product successfully. What most consumers don’t know is that the recall is only for one of their powertrains, but the entire vehicle gets lumped together in a consumer’s mind.”

Ford sold 28,500 Escapes last month, a 28 percent increase compared to sales of the old model in June 2011. It was the fourth bestselling vehicle from the Detroit Three last month.

Customers may get further information about the recalls at www.fordowner.com or they may contact Ford's Customer Relationship Center at 1-866-436-7332.