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Now if you buy a Rob Ford bobblehead doll, you’re probably going to be donating to his re-election campaign.

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Doug Ford revealed on Wednesday that the Fords are rolling out four new editions of the popular “Robbie Bobbies.” The sale of three of them — Hollywood/Tuxedo Rob, Jimmy Kimmel Rob and Football Tie Rob — will raise money for the mayor’s re-election bid. A fourth has been produced to help out a hospital.

Councillor Ford said the campaign has only ordered 500 versions of Football Tie Rob, so they will sell for $100 each at next week’s campaign launch at the Congress Centre. Tuxedo Rob (in the outfit the mayor wore to an Oscar party) and Jimmy Kimmel Rob (dressed like a magician, as Mr. Kimmel joked) will go for $30 each.

Capitalizing now on the infamy from his crack scandal, Rob Ford could well be the first Toronto candidate to bankroll a campaign with merchandise.

And it won’t just be bobbleheads: the Fords will be hawking sweatshirts, T-shirts, keychains, coffee mugs in the name of the campaign. “It’s to even the playing field,” said Councillor Ford, who claims the mayor won’t be backed by big money donors.