Girls’ Generation‘s Taeyeon and EXO will continue being the exclusive models for the beauty brand Nature Republic for awhile more!

Taeyeon and EXO first became the beauty brand’s model in 2013, representing them both at model and globally. With the two artists’ clean and healthy image, the brand was able to spread the image of K-Beauty around the world.

The brand further notes that both Taeyeon and EXO meet the brand’s image the best and with their large fanbase, the concept of K-Beauty was able to spread.

Nature Republic is said to launch various marketing activities to increase customer appreciation, with the younger generation targeted.

Source: Joy News 24