For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.

That was quick. On Monday, the Obama campaign condemned Mitt Romney’s now-infamous “47 percent” speech and capped it off with a fundraising email. By Tuesday morning, the Obama team had turned it into a web video:

It’s a classic of rapid-response at its most rapid—the video appears to have been filmed in Chicago’s Millenium Park, literally across the street from Obama’s national headquarters. And it could just be the beginning. The Washington Post reports that Obama advisers are considering turning the clip into a television ad.