With the enterprise business world moving closer to launching blockchain-based products and services, it’s no surprise that the popular comic Dilbert would tackle the subject.

In the past week, comic artist Scott Adams has put out two strips related to blockchain, including one wherein the eponymous Dilbert floats the idea of launching an initial coin offering (ICO).

After Dilbert lays out the basic gist of the use case – through which funds are raised via the sale of cryptographic tokens issued on a blockchain – his boss gets lost in the minutiae of the model.

A day later, the comic strip featured another segment related to blockchain, this time referring to the marketing hurdles of explaining what is still a niche technology application.

The topic of cryptocurrency itself has been raised on the strip in the past, and enthusiasts have also created their own Photoshopped versions as well, including one oft-circulated version that saw Dilbert’s supervisor wonder aloud if mauve would be the best color for a blockchain.

The past week’s strips indicate that blockchain is moving (somewhat) more into the mainstream – and it remains to be seen if artist Scott Adams dives deeper in future editions.

Disclaimer: DILBERT © 2017 Scott Adams. Used By permission of ANDREWS MCMEEL SYNDICATION. All rights reserved.