Real Estate is a perfect fit for this case, as enabling a virtual property walkthrough is a competitive advantage that can help shorten the buying decision cycle. Automotive can also benefit from VR, offering clients a new tangible way to explore and even customise car interiors online from any location before scheduling an actual test drive.

Augmented Reality

AR is the merging of the real world and the digital realm, and this technology is predicted to reach 1 billion users by 2020 and by 2023, AR is expected to be a $60 billion industry.

The recent growth of the AR market can be attributed to solutions that allow creating visual demos of products and user experiences. In this way, potential consumers can get an almost real-life user experience with the product or service before they actually purchase it.

The examples of successful adoption of augmented reality for business can be found in retail, the travel, entertainment and education sectors. Several interesting examples to mention here are IKEA’s Place app, the award-winning Gatwick airport passenger app, and virtual try-on by Rolex. As for healthcare, there are some truly unique examples from AR training environments for students to telemedicine solutions that enable medical practitioners to interact with their patients. Deloitte Research suggests that AR will transform the traditional healthcare business model.

Mixed Reality

MR is very different; it combines the features of both VR and AR respectively. Predicted to double its underlying revenue to $7.7 billion by the end of in 2018, mixed reality has a potential to reach $2.8 billion by 2023.

One of the areas where mixed reality technologies can potentially benefit enterprise businesses is in employee training since it is particularly helpful for learning new technologies and processes. The effect of such training is like an experience in real life. Trainees are free to make mistakes and get a true hands-on experience in a safe environment.

Major companies like Walmart and Tyson have announced their innovative pilots aimed at transforming traditional corporate training paradigms with the latest mixed reality tech. Enterprise MR training is predicted to generate more than $6 billion by 2022, according to ABI Research.

Conclusion

2019 will likely see a major enterprise adopt immersive technology. By enabling an audience to interact virtually with your services, businesses can boost their client satisfaction and potentially increase sales by up to 20%. Through the use of new innovative technology such as VR, MR, and AR, enterprises will be able to save production costs by testing potential products and experiences before actual launches.

Immersive technologies offer numerous possibilities. Whether it is in allowing customers to visualise and interact with products in the digital realm, enabling designers to ‘visualise’ their work in a tangible way, or even giving artists a new canvas to build on.

Are you looking for a technology partner that has experience in augmented reality and virtual reality? We will be happy to help. We’re recognized as a top Software Development Company on DesignRush for our experience in building creative and innovatory software solutions.

Let’s talk about the possible benefits that immersive technology can create for your business and your customers. Contact us!