Easy 3D Scan™ from Cappasity — take your brand to another level with 3D visualization Cappasity Follow Jan 31 · 4 min read

To become an e-commerce leader today, you must employ advanced immersive technologies, such as 3D product imaging. In this article, we’ll show you why and how, with the help of the Cappasity Easy 3D Scan™.

What is Easy 3D Scan™?

Cappasity Easy 3D Scan™ is a professional software for 3D product imaging. It allows you to create and embed 3D Views into your online store, mobile app, and AR/VR to give your customers fully immersive shopping experience.

What is 3D View?

3D View is a light and fast native to the Cappasity data format of interactive 3D objects, which can be integrated into any website, AR and mobile apps using an API/SDK or iFrame.

Why do you need 3D visualization for your brand?

3D Views allow customers to rotate and inspect an item online just like they would in a brick-and-mortar store. Additional interactivity gives a clear understanding of the potential purchase and, as a result, boosts conversion and minimizes returns. To be specific, it has proven to increase conversion rates by up to 30% and product page dwell time by up to six times.

Vast usage options

Thanks to the Cappasity cloud-based platform, 3D Views can be used for different sales channels to convey true product quality.

Here are the most popular 3D content use cases:

E-commerce websites through API / SDK

Mobile apps via frameworks for iOS and Android

VR/AR applications

Social media

Digital signage

Equipment to start

Shoot a video of your product with the basic equipment available at any photo studio. It’s that easy! For best results you will require:

Digital camera. Use any standard digital camera with movie mode, preferably with 4K resolution. Mount your camera on a tripod.

Studio lighting.

Motorized turntable. It will help you get a smooth and even 3D product spin. These can be purchased in any size, from small and medium to large enough for a mannequin or model to stand on.

If you don’t have the equipment or the experience, you can reach out to our global network of product imaging experts.

3 simple steps to create and embed 3D View

If you don’t have an account on the Cappasity platform yet, sign up first. Then download and install the Easy 3D Scan™ software and launch it with your username and password. Now you can easily create, edit, and upload content to your account.

Let’s create some 3D content. Place your object in the center of the turntable. Make sure it is rotating evenly. The optimal speed for a 3D spin is 30–60 seconds. Shoot a video of 1.5 spins of the object and you’re done!

Next, upload the 3D View to your account on the Cappasity platform. From there, you can embed it into any website, mobile app, and VR/AR. To do so, go to your Cappasity account and open a required 3D View, click the ‘Embed’ button below the image and copy the embed code. Then paste the code into the web page.

Easy 3D Scan™ features you’ll love

There are several things we carefully thought out to give our clients a smooth and premium experience. Here are some of them.

Enjoy a free account on the Cappasity platform

Display clothing and accessories on a model, static or in motion

Take advantage of our complete 3D View editing workflow

Use batch editing, converting, and uploading

Upload thousands of SKUs in 3D every day to your online store automatically

Import 3D Views from video files or photos

Import existing 3D models from .OBJ files

Produce 3D Views that are compatible with VR/AR devices

Automatically synchronize a product catalog with your Cappasity account using the Cappasity SDK

What makes the Cappasity solution stand out

One of the key advantages of the Cappasity solution is the fact that it allows you to create a 3D View in just 3 minutes. Retailers can shoot thousands of products in 3D every day, minimizing both cost and time. This solution is optimized for the digitizing of large catalogs. The patented 3D View format doesn’t slow down the website and loads in seconds on all devices, thanks to data streaming.

Cappasity guarantees cross-platform compatibility and provides a format that works in all browsers with practically any device. Once the 3D View is uploaded, it can be showcased on any medium convenient to the retailer.

Curious to try?

Discover the way to become the most technologically-savvy brand among your competition. Download Easy 3D Scan™ right now.

Want to embed a 3D View on your website first? We made it possible with our sample 3D Views. Get one of the code snippets here and embed it into your website, pasting into the HTML or plain text editor just as you would with a YouTube video. Then sit back and watch the magic happen!