It’s often said that nothing in this world is certain except for death and taxes. You could argue that perhaps that should also include seeing advertising. Existing video platforms wouldn’t exist without it. Sadly, the fixed advertising model they’re tethered to means they’re not always working in the best interests of the people who populate their platforms. Instead, they’re beholden to third-parties such as advertising partners.

In an ideal world, online videos would be monetised with appropriate and interesting adverts for Viewers. They wouldn’t see an excessive amount of them, and they wouldn’t be tracked across the internet. Advertisers would put their adverts against videos irrespective of their subject matter and video platforms wouldn’t need to worry about costs — taking a smaller cut of the profits.

Viewers now watch over one billion hours of video per day on existing video platforms. As most platforms only have fixed advertising models, none of the big platforms are able to balance the conflicting interests of their Viewers, Creators, Advertisers, and Shareholders.

Advertisers want to reach as many Viewers as possible but they only want to advertise against “popular” and “brand safe” videos. That’s understandable but it means that not every video is monetized. That’s especially true if you create content in a less mainstream niche.

Creators feel compelled to “Feed the Beast”. The more videos they publish the more views and opportunities to serve ads they get. If they stop uploading, they’ll fall out of favour with the algorithms and other Creators clamber to take their place. This content race increases storage and distribution costs for video platforms and doesn’t necessarily lead to better content for viewers.

Viewers want to be able to find great content and support the people who make it. On existing platforms, the only way they can do this is by watching advertising. For many creators, they receive very little if any of this revenue. What’s more for Viewers, it’s in the platforms interest to make sure you watch as many adverts per minute of video as possible. Online advertising has become so intrusive that worldwide adblocker adoption is at 26% on desktop and growing. Major players such as Apple and Google are even building them into their browsers. It’s gotten to the point that if platforms put hard paywalls in place or force their users to disable ad-blockers they simply drive Viewers away.

As you can see, this system only benefits the platforms and advertisers. Ironically, fixed advertising models aren’t particularly efficient for them either — They’re just the ones doing the best out of it compared to everyone else!

How Verasity will fix online video monetization

Verasity is a suite of blockchain enhanced video platform technologies designed to supercharge the online video ecosystem by enabling a direct and transparent relationship between viewers, content creators and advertisers.

Verasity’s high performance blockchain enables a transparent economy powered by a new micropayment capable token called VERA (VRA), as well as the ability to eliminate fake advertising and content views with patent pending Proof-of-View (PoV™) technology.

‘VERA’, is a new medium of exchange and reward for creating, sharing and viewing videos across the Verasity community. Anyone watching videos on Verasity will earn VERA currency.

If Viewers choose to watch adverts they’ll receive additional rewards in VERA for their attention by the advertiser.

Rather than advertising revenue being shared with the video Creators and Publishers, they will be paid directly by those who understand the true value of their content, the Viewers, in VERA.

Creators and Publishers will also have more choice on Verasity as they’ll have a variety of monetization options to choose from. This means Viewers will have more options as to how they wish to support their favourite Creators and more types of content will be able to succeed on Verasity.

Creators will be able to choose which monetization model works for them. These models include:

Donations

Pay for individual videos (TVOD)

Monthly subscription (SVOD)

It’s a big deal that Creators will finally be set free from the confines of the fixed monetization model. By being able to set monetization methods on individual pieces of content, Creators will be able to do what’s right for their particular audience and content.

For example, let’s say you’re a high-output Vlogger with a large 13–18-year-old audience, you might be happy to just enable donations. If you’re a cryptocurrency trading analyst with a much smaller group of subscribers you might want to turn on pay-per-view where those who really value your trading insights will be willing to pay VERA per video to get your trading tips.

Another creator might announce special subscriber-only videos. Those fans will simply pay a recurring subscription fee and get access to all of the special VIP only content from that channel.

Verasity breaks away from the traditional fixed advertising model and provides Creators and Viewers the flexibility and choice to make the choices that are right for them.

With Verasity, the one-size-fits-all fixed advertising model will soon become of a thing of the past…

Join our community:

If you want to join the conversation about Verasity then please follow our various accounts below!

Website: https://verasity.io

Telegram: http://t.me/verasitychat

Twitter: https://twitter.com/verasitytech

Facebook: https://facebook.com/verasitytech

LinkedIn: https://www.linkedin.com/company/verasity

Reddit: https://www.reddit.com/r/verasity