The deal includes a combination of cash royalties and other non-monetary consideration.

The television adventures of Ricky, Julian, Bubbles and the other cast of characters at the Sunnyvale Trailer Park first aired in 1999, and quickly developed a cult following. The show moved to Netflix in 2014.

OrganiGram will work with the Trailer Park Boys’ production company to develop branding, packaging and a product portfolio targeted towards recreational marijuana consumers and distributed exclusively by OrganiGram. The deal also includes product placement as well as branding of related cannabis items.

“This relationship solidifies one of our strategic building blocks as we plan for the legalization of recreational use [of marijuana] in Canada,” said Ray Gracewood, chief commercial officer at OrganiGram.

“Brands will play a key role within the cannabis market space, and we’re devoting the thought leadership and developing our strategy well in advance of these expected changes to ensure we’re prepared,” he added.

Louis Thomas, President of Sonic Entertainment Group, represented the Trailer Park Boys production company in the deal. “We had been monitoring closely to best understand how we might be able to enter the cannabis space in Canada,” he said.

“After our initial meeting with the Maritime-based executive team at OrganiGram, we all felt strongly that they were the perfect partner and the timing was right to move forward.”