Ben Goldschmidt

bgoldschmidt@enquirer.com

First, they wrapped a taco in a giant Dorito.

The world marveled, and bowed (and couldn't get up).

But the world – or America, rather – hungered for more. Bigger. Crunchier. Cheesier.

So they put Fritos in a burrito and offered that $1 glory to the masses, thinking the world's demand for more would be satiated, but no. More is always on the menu. Always.

Looking back, it might have been a sophomore slump in the merger world of fast food and chips. Ask any toddler who can put a cube through a square in a box – but they won't tell you anything because they can't talk. If they could, they'd tell you that curly squares aren't conducive to the strictly cylindrical and often fragile casings of burritos.

But little cheesy logs with no sharp edges might do the trick.

So Taco Bell will let Cincinnati test their hypothesis, which is: beef + rice + tortilla + queso + Cheetos + all for $1 = profit.

Forget November. Sure, we're in a swing county in a swing state in a bonkers election year, but the eyes of the nation lay upon us beginning Aug. 1. That's when we will decide for the nation if the cheesy powder of Cheetos successfully meshed with molten queso, or if it's just an uninspiring, soggy lump in a burrito.

Have feelings about this thing? Let's ta-co 'bout it... Follow me on Twitter at @b_gschmidt.