Find out why Pokémon GO’s technology, timing and user experience are a recipe for global domination.

This post first appeared on our blog, where you’ll find other awesome UX and user onboarding resources. /endshamlessselfpromotion

My story

As the sun went down over the Camarillo Springs retirement home villas my 9 year old daughter Addy and I encountered the most formidable of opponents: Abigail, age 12, level 10. We were between a Pokestop and a Red Gym and Abigail (and grandfather) threw down the gauntlet. “Want to do battle?”, she asked. Two grown men accompanying the adventure of two little girls competing via our cell phones.

I had to know more about this Pokémon GO… it seemed to magically overtake everyone, everywhere…