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The summer of 2017 was the one when something so big now means so little, when transfer fees no longer have a value.

Ignore Paris Saint-Germain triggering Neymar's release clause of £198million, or Kyle Walker becoming the world's most expensive defender.

Focus, instead, on the deals that haven't been done; the deals that, 12 months ago, would have been long completed.

Monaco are not wavering to nine-figure interest for Kylian Mbappe. Juventus have told Chelsea Alex Sandro is not for sale. Swansea still need coaxing after a bid of over £40million for Gylfi Sigurdsson.

Liverpool have realised this more than most clubs this summer.

Imagine RB Leipzig rejecting a £57million bid for Naby Keita, let alone the second one of £66million.

Though no Virgil van Dijk bid was submitted, Southampton have suggested £75million is their threshold.

And even a deal for Alex Oxlade-Chamberlain, if the Reds wished to pursue, has become more complicated by Arsenal's sheer disinterest in selling an asset who has 12 months remaining on their contract.

That is a tactic adopted at the Emirates with Alexis Sanchez and Mesut Ozil too, while the Reds are doing likewise with Emre Can – though negotiations over a new contract continue.

When Liverpool earned nearly £150million for last season's fourth-placed finish in prize money and television rights alone, why look to sell a German international at a reduced price?

Indeed, why seek to sell Philippe Coutinho?

A bid of £72million from Barcelona has already been rejected this summer.

That is just £3million short of what the Reds accepted for Suarez, whose previous season had been more influential than the one Coutinho just enjoyed.

And yet, Liverpool dismissed the notion of selling their prized asset straight away.

With more reports emanating from the Catalan press that Barcelona are priming a second bid, armed with the money acquired from the Neymar deal, it must be remembered Coutinho is not for sale.

Liverpool have said that repeatedly this summer, and it is a message Klopp has passed on to supporters publicly.

That will not deter Barca of course, much like how Ralf Rangnick's insistence did not deter the Reds' pursuit of Naby Keita.

But in a transfer window when so few have blinked, Liverpool will be determined they are not one of the most high-profile dealers of the summer. After clawing themselves

Fernando Torres, Suarez and Raheem Sterling have all departed for big money since 2011, but this is no regular transfer window - and the Reds remain relaxed with their position unchanged.

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They rejected the La Liga outfit's initial offer and they will snub whatever improved bid is tabled.

Coutinho is not for sale and senior Anfield officials insist that will remain the case, regardless of how much the Catalans are willing to pay.

After a transfer window of clubs refusing to submit to the temptation of money – which the Reds have discovered to their own chagrin – it appears FSG are not going to buck the trend.