Though tales of woe were spun for the Trump brand as Donald Trump ran for the presidency, Eric Trump says that now, the brand is at its peak.

Trump told reporters Thursday that everything has fallen into place, catapulting the brand into higher profits, The New York Times reported.

“The stars have all aligned,” Trump told the paper. “I think our brand is the hottest it has ever been.”

While he didn’t say exactly what had aligned, one can only assume that his father, and the namesake of the brand and its many facts, being President surely helps, as The New York Times noted.

The Times noted a plethora of golf tournaments that will be held on Trump properties in the coming months, properties that Trump himself has golfed on seven times since he was inaugurated. The Trump hotel in Washington, D.C. is becoming a hub in the nation’s capital, so much so that a local wine bar is suing, citing “unfair competition.” Eric Trump and Donald Trump Jr. recently opened a new hotel in Vancouver, Canada.

It’s impossible to know how much money that the golf course actually bring in, The Times noted, as The Trump Organization is privately held.