"We definitely hear and understand your concerns and really appreciate all the thoughtful feedback we've received over the last 24 hours," writes CEO Keith Valory on the website. "We've been working on this for weeks and many of us who use Plex every day have had to work through this carefully to get ourselves comfortable. That said, many of you have raised good points that (somehow!) we didn't consider, so we are going to make some important changes to address those."

Valory points out that Section F of its Use of Information portion of its privacy policy already prohibits the company from selling your data. "We've updated the summary to make this more clear," says Valory, "but I will state unequivocally here, we will NEVER sell any data, anonymous or otherwise, about your own personal library.

Further, while Valory thinks it would be tough to identify any media file based on the information Plex must have to properly function, his company is going to do three things to help assure his users. First, the playback stats will be "generalized" so that they are less specific; e.g. rounding out playback durations to further obscure the specific file, yet still use the information to manage its servers. Second, Plex will now allow users to opt out of sharing this type of data. Finally, Plex will let you see what data is being collected and how to opt out of it.

"We hope this allays the concerns many of you have expressed," Valory concludes. "We'll work on getting the Privacy Policy and summary page updated over the next few days. We'd do it today, but...lawyers. Again, thank you for all your thoughtful feedback and recommendations!"