WISCONSIN -- As Wisconsinites will take time to reflect on the 15th annual memorial of the terrorist attacks of September 11, 2001. Friday memorials are planned across the state, and the anniversary date is known as Patriots Day.

Almost beyond belief, one retailer managed to joke, mock and exploit that day all in a 19-second video. It has been called "tasteless" and a mockery of a day which witnessed a staggering human cost.

You can watch this cringeworthy video here: