Mattel Inc. is reportedly in the process of setting up Mattel Films, a new division producing feature films based on its globally recognized franchises such as “Barbie,” “He-Man and the Masters of the Universe,” and “Hot Wheels”.

Sony Pictures was developing features based on both “Barbie” and “Masters of the Universe,” but their options have reportedly expired meaning Mattel Films will likely have to start from scratch on both projects.

“Dallas Buyers Club” producer Robbie Brenner will reportedly head up the division and report directly to Mattel’s new chairman and CEO Ynon Kreiz. A low-budget film based on the “Max Steel” Mattel toyline was released in 2016 and bombed, grossing just $6.3 million.

Source: Variety