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Long-time marketing and communications professional Denise Bird has been named the new marketing director for the Richmond Media Group.

Bird will start Monday as marketing director for Richmond Media Group, which includes the Richmond Times-Dispatch, TimesDispatch.com and Richmond.com.

Bird, the owner of Bird Marketing, has 17 years of experience in marketing and communications in Virginia, including working with the city of Richmond, the State Fair of Virginia, the Virginia Farm Bureau and the Richmond Symphony. She has served as marketing director for two local television affiliates.

For eight years, she managed the marketing of the National Folk Festival, now called the Richmond Folk Festival.