The popular chocolate spread brand allows people around the world to place an order for a jar with their name on it.

People across the world have struggled with Irish names - but a Londonderry man took it a step further as he convinced London store Selfridges to print a rude word when ordering a personalised jar of Nutella.

The popular chocolate spread brand allows people around the world to place an order for a jar with their name on it.

Last year a young child in Australia named after Egyptian goddess Isis was refused her jar as the name is shared with a terrorist organisation.

However, Derry man Seamas O'Reilly has successfully printed three questionable phrases on jars of Nutella he purchased in Selfridges.

He convinced one worker that "A***muck" is an Irish name.

He told Mashable: "Their set up was fairly meticulous though, about four people working there, two at the front taking orders manning the tills, another at the back printing the labels, and usually a duty manager skulking around.

"Avoiding or bypassing these other workers became part of the thrill."

However his latest effort almost fell at the final hurdle.

"They literally took it away from me at the paypoint once they read it," he said.

The website printed the exchange in full.

The following exchange took place:

Guy: "Sorry you can not have this one."

Me: "Excuse me?"

Guy: "This one."

Me: [Stares quizzically]

Guy: "Is a rude one. Sorry."

[BEAT]

Me: "Oh, right no, wait! Sorry, do you mean because of A***?"

Guy: (Nods sheepishly).

Me: "No, ha, A***muck is an Irish name."

Guy: (embarrassed) "Ohhhhhhh."

Me: "Haha."

Guy: "I'm sorry sir." (Laughs, wraps package and hands it to me)

Me: "Haha, don't be sorry. Oh, that's funny. I can't wait to tell him this."

Guy: "A***muck?"

Me: "It's the Irish for Arsenio"

Guy: "Right, right. I know it."

Me: "Ha, do you get a lot of rude ones?"

Guy: "All the time, sir."

Belfast Telegraph