The final twist in the tug-o-war over the “Brady Bunch” house in Studio City:

HGTV is the new owner.

David Zaslav, chief executive officer of HGTV’s parent company Discovery, announced its win at six minutes into the company’s second-quarter earnings call Tuesday, Aug. 7.

“One of our new projects for HGTV will speak to many of those ‘Brady Bunch’ fans on the call,” Zaslav said. “You may have heard that the house from the iconic series was recently on the market in California. I’m excited to share that HGTV is the winning bidder, and we’ll restore the Brady Bunch home to its 1970s glory as only HGTV can.

“More detail to come over the next few months, but we’ll bring all the resources to bear to tell safe, fun stories with this beloved piece of American TV history,” he said.

He was not more specific about what type of show HGTV would put on, or if “Brady Bunch” actors might have any roles.

Nor did Zaslav say what HGTV paid for the iconic home, which was priced at $1.885 million. Another prominent bidder, former *NSYNC singer Lance Bass, had offered just under $3 million, according to TMZ.

The house entered escrow Monday, Aug. 6 and the deal is expected to close in about 10 days.

HGTV is already promoting the house on Facebook, teasing its “Big Project” on Tuesday morning.

“Guess who has a big project planned for this iconic ‘70s TV home? Watch for more clues, coming soon,” the network says in its post.

Bass took to Twitter late Saturday night to say he was “heartbroken” to learn that he lost out.

“The agent representing the estate informed us we made the winning bid, which was WAY over the asking price,” he said in a lengthy tweet.

But he wrote, the following day, “The same agent informed us there’s another corporate buyer (Hollywood studio) who wants the house at any cost … they will outperform any bid with unlimited resources.”

Bass didn’t name the studio, but asked, “How can I compete with a billion-dollar corporate entity? I truly believe I was used to drive up the price of the home.”

Flowery wallpaper, a MusiCall wall intercom, wood paneling and a stone fireplace all combine to help create a late ’60s to early ’70s setting. Click through the slideshow to see more. (Photo by Anthony Barcelo)

(Photo by Anthony Barcelo)

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A reporter has reached out to the listing agent, Ernie Carswell of Douglas Elliman of California, for comment.

On Tuesday, however, Bass tweeted that he was OK with HGTV nabbing the property, adding “how can you be mad at HGTV?? I’d be pretty upset if it were anyone else … Kudos, HGTV, I know you will do the right thing with the house.”

HGTV??! Aw man. I’d be pretty upset if it were anyone else, but how can you be mad at HGTV?? My television is stuck on that channel. Kudos HGTV, I know you will do the right thing with the house. That was always my biggest worry. I can smile again. 😁 — Lance Bass (@LanceBass) August 7, 2018

Bass’ initial tweet blasting the sale followed one on Friday, Aug. 3 in which he announced he won the bidding war for the house.

“Super excited to announce they accepted my offer on the #BradyBunch house last night!!!” Bass tweeted. “This is going to be a fun project.”

Super excited to announce they accepted my offer on the #BradyBunch house last night!!! This is going to be a fun project! — Lance Bass (@LanceBass) August 3, 2018

However, on Saturday, after Bass’ victory tweet was picked up by various publications, Carswell indicated that might not be the case. The agent declined to confirm the singer was selected.

“There are numerous rumors out there, but I haven’t seen any true yet,” Carswell said Saturday afternoon.

“There is a NDA (non-disclosure agreement) sealing the buyer election until close of escrow,” the agent added, “but that is only 10 days away so the news will be very soon.”

He did not elaborate.

Meanwhile, Maureen McCormick, who played Marcia Brady on the show, had tweeted Bass her congratulations.

Congratulations! ❤️❤️❤️ May all your problems from here on out always be solved in a half hour! 😉 — Maureen McCormick (@MoMcCormick7) August 4, 2018

The 2,477-square-foot house on almost a third of an acre was built in 1959. It has three bedrooms and three bathrooms.

It’s on the market for the first time in 45 years.

Only the home’s exterior appeared on the show. The indoor scenes were shot in a studio.

But the house has long been an attraction. The listing calls it “reportedly the 2nd most photographed home in the United States after the White House.”

Read more about the house, its history and its fan base here.