Sears Canada is struggling mightily, but it has a secret weapon in a celebrity connection.

Peter Myers has worked at Sears Canada for 32 years. And it turns out his brother is Mike Myers, who agreed to do this amusing ad playing up their connection. The spot—directed by Hungry Man’s Bryan Buckley—is nicely self-aware, too, as it comically refers to the retailer’s problems. And Mike and Peter’s banter is funny, natural and well written.

“Do you know anything about the retail business?” Peter asks Mike. “Not a lot,” Mike replies. “Just that Sears Canada has to demographically and psychographically alter the trajectory of its business model. But that would just be a wild guess.”

Stick around for Mike’s jingle singing at the end.

UPDATE: Peter was laid off from Sears in July 2017.

CREDITS

Client: Sears

Production Company: Hungry Man

Director: Bryan Buckley

Executive Producer: Mino Jarjoura

Producer: Matt Lefebrve

Line Producer: Tony DiMarco

Director of Photography: Adam Beckman

Production Designer: Paul Austerberry

Editor: Jay Nelson, Cut+Run

Postproduction/VFX Company: The Mill

Senior Executive Produce: Sue Troyan

Color Executive Producer: Thatcher Peterson

Producer: Kiana Bicoy

Color Producer: Natalie Westerfield

2D Lead Artist: Robin McGloin

2D Artist: Patrick Munoz

Colorist: Dave Ludlam

Color Assist: Christopher Obal

Art Support: Laurence Konishi

Production Coordinator: Jillian Lynes

Color Production Coordinator: Diane Valera