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The French-language CBC has decided, in the face of a backlash, to re-rebrand itself.

The company apologized Monday and revised a marketing plan that would have seen its traditional name, “Radio-Canada,” essentially wiped off the public stage.

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The idea had triggered complaints from a union representing some of its employees, condemnation from its political bosses in the federal cabinet, endless ribbing in social media, and coverage in the New York Times.

Under the original plan, launched last week, Radio-Canada would have been rebranded as “Ici” — the French word for “Here.”

We recognize people’s powerful connection to everything that Radio-Canada stands for

The following solution has now been proposed: In with the old and, also, in with the new.

The 76-year-old organization announced a compromise under which both names would be used in its branding. It said “Ici” and “Radio-Canada” will appear next to each other on various platforms.

For instance its website, currently radio-canada.ca, was supposed to become ici.ca, but will instead turn into Iciradio-canada.ca. The TV network will become “Ici Radio-Canada Tele.”