Today saw Samsung host its anticipated 2015 Consumer Electronics Show (CES) press conference ahead of the full show’s launch tomorrow. The company had plenty of new announcements to make about its slate of electronics, including its virtual reality (VR) head-mounted display (HMD), Gear VR. But whereas other conferences have seen the company talk about the videogame experiences coming to Gear VR, today’s briefing revealed a lot of exciting content partners for the company’s recently-released VR video app, Milk VR.

Skybound Entertainment’s David Alpert, who has worked on the popular The Walking Dead series, took to the stage to announce a new VR mystery/suspense/thriller series that will be released later this year. Short episodes will be made available exclusively through Milk VR, though details such as plot, casting and a title were kept quiet. As for a possible The Walking Dead VR experience, Albert noted that “We’re not ruling anything out but you’re going to have to stay tuned.” With that tease Alpert left the stage.

But Skybound Entertainment isn’t the only company to partner with Samsung on Milk VR. As the image above shows, the likes of NBA, Artists Den and Red Bull have signed up to create content for the platform, which Samsung says will be updated daily across a number of genres. The NBA partnership in particular will be offering behind the scenes footage. Details on just how this content will be distributed and if users will have to pay for it remains to be seen at this point in time. Milk VR launched over the holiday season and can be downloaded for free, though it’s only thought of as a testbed right now before a full app launch later down the line.

VRFocus is at CES this week to bring you all of the latest updates on Gear VR.