Groundbreaking glamour! Maybelline unveiled its Big Shot campaign on Tuesday, January 3, with an extra-special star: @mannymua733, also known as Manny Gutierrez, an insanely popular male makeup artist.

In Maybelline’s video clip, Gutierrez and fellow beauty blogger Shayla (aka @makeupshayla) model the brand’s Big Shot mascara without any fake lashes or inserts, according to a January 3 Instagram post from the cosmetics giant. Gutierrez, who has more than 3 million Instagram followers and nearly 2.2 million YouTube subscribers, couldn’t wait to share the clip with his loyal Mannyacs that same day.

Bossed up. We are so excited to share the secret campaign we shot with @makeupshayla @mannymua733 and #mnysweepstakes winner, @jflowers1533! Get ready. Part I will be live on all Maybelline social channels tomorrow. A post shared by Maybelline New York (@maybelline) on Jan 2, 2017 at 5:40pm PST

“2017 you are off to an AMAZING START OMG!” he captioned the vid. “So excited to finally announce that I am part of the @maybelline #bigshotmascara campaign! Honestly I couldn't be more honored thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more 😍😍😍.”

Sexy Silver Daddy NEW YEARS EVE MAKEUP TUTORIAL is now up on my channel! Link in my bio ?? check it out my loves! A post shared by ?Manny Gutierrez (@mannymua733) on Dec 26, 2016 at 1:02pm PST

Maybelline is following in the footsteps of CoverGirl, who announced beauty blogger James Charles as the face of their So Lashy! by blastPRO mascara in October.

Keep scrolling to see some of our favorite beauty looks from Gutierrez!

I'd say my Halloween outfit this year was a success! ?? Took me 4 hours but it was worth it! Who would rock this?!?! Inspo – @alexfaction A post shared by ?Manny Gutierrez (@mannymua733) on Nov 1, 2016 at 9:14pm PDT

Uploading the tutorial on this fun spring look tomorrow so keep an eye out for this one brand tutorial featuring all @tartecosmetics products! ? Who's ready?! I know I am ? #tarte #tartecosmetics A post shared by ?Manny Gutierrez (@mannymua733) on Mar 19, 2016 at 8:11pm PDT