Hanson launches beer brand: Mmmhops

Steve Jones | USA TODAY

Pop-rock trio Hanson is raising a toast to its 21st anniversary by launching its own beer, Mmmhops.

The Oklahoma band partnered with craft beer company Mustang Brewing to create the drink, which will make its debut this fall when the brothers go out on tour. Their sixth studio album, Anthem, is due June 18.

Hanson shared the first taste of the beer with those attending last week's Los Angeles premiere of The Hangover Part III. Its Grammy-nominated 1997 classic MMMBop is featured in the movie and inspired the beer's name. The band moved up the release plans in response to the devastating tornadoes in the brothers' home state last week. On Monday's Good Morning America, they announced that several Mmmhops-related merchandise items are now available for sale, with all proceeds being donated to the Red Cross to aid in the disaster relief efforts.

"The tragedy hits close to home, especially since this community was among the first places our band performed together, including schools which were lost in the storm," said Taylor Hanson. "We are hopeful that the proceeds we can galvanize will play a lasting role in the recovery efforts."

Hanson has been busy promoting Anthem's first single, Get the Girl Back, which features members of Fitz and The Tantrums. The star-studded music video also features Kat Dennings (2 Broke Girls) and Nikki Reid (Twilight, Thirteen), along with Drew Seeley and Drake Bell.