Blockchain venture capitalist Steven Nerayoff has joined XTRD, a startup that aims to apply Wall Street’s mature technologies to ‎cryptocurrencies, as a strategic advisor. Being the brand-new advisor, Nerayoff joins XTRD as the company begins to launch its FIX-based multi exchange API and onboard institutional clients for the initial trials of their trading platform.

In addition to his role as a venture capitalist, Steven was involved in creating the legal framework and token sale architect of the Ethereum project from its earliest day. He also founded several blockchain-based companies through his firms Maple Ventures and Alchemist Ventures, which primarily focus on emerging technologies and payment systems.

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According to its website, XTRD is a technology company founded by veteran Wall ‎Street specialists which introduces a new infrastructure to institutional ‎investors to easily access cryptocurrency markets. To that end, the company plans ‎to bring the same technology used throughout mainstream financial markets to the new ‎world of cryptocurrencies to enable more efficient trading than currently ‎exists.‎

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XTRD is currently live with their first product which leverages the unified FIX API to take an industry standard technology used within the financial industry for ‎over 25 years and introducing it to the cryptocurrency market. As such, Nerayoff’s deep knowledge of the industry, connections and expertise will be vital for the company in the near future.

Commenting on the appointment, Alexander Kravets, CEO of XTRD, said: “Steve is legend in the world of blockchain and cryptocurrency and to have him onboard with us as we begin to onboard major strategic partners is incredible and truly an honor. It’s also a huge testament to our project and the grand vision we have for a person like him to recognize the potential in our future and we are humbled by that.”

In turn, Nerayoff added: “XTRD is a fantastic project that is potentially solving one of the biggest challenges in cryptocurrency and providing a mechanism that brings institutional investors into the crypto. What’s more, the team backing them up have the experience, connections, and technical background to make it happen.”