If you have not heard of captiv8.io and its reach, this is a good time to start with some introduction. Captiv8 is the sister company of Captiv7 .. Don’t know Captiv7.io? Well, thats because it does not exist 😉

Captiv8 is one of the social data analytics companies providing businesses the all important data insights! to emphasize what are they? They are the ONLY only with the AI capabilities!

What is their product? Advise, trends, analytics, dashboard to track progress of the business.. If Google, Facebook, Amazon, Microsoft and whosoever is in the data collection business, Captiv8 literally is in the business of “making sense” of that data . Check out the Captiv8.io landing product page !

Simple, elegant and clear… Smart Social Analytics. They make sense of the collective data of all of the readers, buyers, visitors and build a prediction model out of it. So, the businesses can better “serve you/us” (cough…)

I am going to be very straight. I have nothing against harvesting digital data with permission from people (which most businesses do) and using it “to profit businesses” but lets not softball it into “serving people better”. Its not just Captiv8; this is true to all the industry so, this is not a criticism of Captiv8.

Alright..

The company size of Captivate is < 50 employees with seed funding in 2015. I could not find the details. If I find something I will updated this article.

Edit:

Seed funding was $4M

Nov 21, 2016 $unknown

Apr 20, 2016 $2M

Jul 11, 2015 $2M ref: https://www.crunchbase.com

Thats significant!

Points to take home from One pager

Its an analytics business (making sense of everything business) Trusted by “thousands” of Brands (Trusted by means what? Performing data analytics on some part of these brands? hmmmmm…..) Workflow: Very simple. Connect content creators and market (businesses seeking creators) with each other. Provide feedback to both of them using Captiv8 platform (AI) to improve the engagement. Businesses pay the content creators using CR8 token for their work. Everything happens on the blockchain! Team is made of young entrepreneurs which is great! but what does it mean “Combined $1Billion in Exits?!?” ? 🤔 Thats a Entrepreneurial lingo for saying .. together we created companies that when sold to whomsoever were $1Billion+ worth. IMPRESSIVE! Tokensale : The lockup periods are too short for my liking. 2 months for bonus tokens for investors, just 6 months for the advisors and just 12 months for the team, 24 month locked reserve. Token distribution : Only 35% for ICO, 25% Team and Advisors, 20% for the “development” so essentially to be diluted with business opportunities etc. 20% reserve with 24 months lockup.

So 35% for public, 45% for team to be unlocked in average 6 months. In my humble opinion, this distribution is a bit too skewed toward the team in terms of both the % with the team and short duration of lockup.