There is nothing more annoying than having your head used as a napkin by your elders

There is nothing more annoying than having your head used as a napkin by your elders. Ogilvy Johannesburg tapped into the idiosyncrasy of this local tradition to devise a quirky ad to promote KFC’s Streetwise 2 meal. The hand-on-head wiping is a ritual meant to bode well for lots of cows and therefore wealth for the young boy on the receiving end. The boy in the ad decides he’s had enough of the head-wiping business and comes up with the idea of buying KFC’s Streetwise 2 special for himself and his uncle. Instead of wiping his hands on the boy’s head, the uncle instead licks his fingers, because KFC is just so “finger-licking good.”

Business director: Tracey Edwards

Account management: Sithabile Maphumulo and Phindile Ndzeleki

Creative director: Graham Lamont

Team: Peter Little and Sanele Ngubane