



Yes, you read that right. Researchers find that Gen Z is buying loads of kale, tofu, avocados, quinoa, and dairy-free milk. How much more? They purchase 80 percent more kale, 57 percent more tofu, and a whopping 266 percent more avocados! And Generation Z consumes 550 percent more plant-based milk than Generation X.





As members of this generation grow older and start their careers and families, we can expect to really see a boom.









While significant, this increase is an extension of the consistent growth in veganism, especially over the past decade or so as millennials—the world’s largest generation—purchase their own food













This shift away from animal products is great news for the countless animals who suffer horribly at factory farms. Cows, pigs, and chickens raised and killed for food are just as smart and sensitive as the dogs and cats we adore at home. But at factory farms, animals are subjected to unimaginable cruelties: extreme confinement, brutal mutilations, and violent deaths.







See for yourself.









