For those following along on Instagram, twitter or Facebook, I’ve been teasing the Beautifully Disney line of makeup as it launched unofficially Friday night, and officially Saturday morning. Some local bloggers were treated to a mini-makeover demonstration of the eye shadows and lip glosses from the first collection to be released – Wickedly Beautiful. Two other collections will be released in the coming months, and from what we are told, these will be limited release, so if you see something you like, stock up now!

Wickedly Beautiful features a dual personality – princesses and villains, taking you into a world of good versus evil, where soft and deep lacquer crèmes shimmer with glitter, richly unite to create modern interpretations of Snow White, Cinderella, Ariel, Aurora, Evil Queen, Lady Tremaine, Ursula, and Maleficent. For every princess-themed shade, there is a complementary villains color to go with it. The collection offers 2 eyeshadow palettes with 4 shadows each, 8 lip glosses and 8 nail polishes, each with a little bit of sparkle and fun that works for everyone. The eyeshadow palettes are Enchanted Kiss – the princess shades, and Midnight Hour, the villains shades.

What we learned this morning is that both the shadows and glosses are build-able, meaning you can use a lighter color for daytime/office wear and then build upon that with a darker shade or an additional pop of color for something more dramatic. I will say this – when I saw the lip glosses last night, I wasn’t convinced they would be worth investing in. But seeing them first hand, as well as the shadows, I was truly impressed and excited to add them to my makeup collection. Little tricks like adding the pop of shimmery silver or gold to the center of your lips on top of the colored gloss, makes a huge difference and looks really lovely in person!

Another treat for our little preview this morning was a visit from Isabella – the fashion diva who you may remember from the Disney Dooney & Bourke trunk show from last summer. I interviewed Isabella to get a little more insight into the new makeup line. She had a lot of fun things to share about her favorites:

Big thanks to Nicole from SparklyEverAfter.com for taking and editing this video! #Smoketural!

Here’s a gallery of photos from the today’s event at Tren-D launching the Wickedly Beautiful collection:

The upcoming lines are Unlock the Spell, releasing in Spring/Summer 2013 and Fiery Spirit, releasing in Fall/Winter 2013. Unlock the Spell looks like it has a Belle theme, while Fiery Spirit seems to have Pocahontas as its theme.

Wickedly Beautiful is on sale now at Tren-D and World of Disney in Walt Disney World’s Downtown Disney, and Vault 28 at Disneyland’s Downtown Disney District. For a limited time, with any $40 purchase of Beautifully Disney, you can purchase the compact mirror for only $10. Current pricing on available Wickedly Beautiful products are as follows:

Lacquer Crème Nail Polish $8.95

Lip Gloss – $14.95

Mirrored Logo Compact – $16.95

Eye Shadow Palettes – $27.95

Cosmetic bags vary from $16.95 and up