"The community has shown us they're hungry for mobility options," ReachNow CEO Steve Banfield said in a statement, "and, as a result, we're expanding our services earlier than anticipated, to Southeast Seattle, West Seattle and Magnolia."

ReachNow's biggest competitor Car2Go has 750 Smart Fortwo vehicles and a slightly larger coverage map in Seattle, but as Banfield explained to GeekWire in May, BMW is looking to eventually expand beyond point-to-point, free-floating car sharing. The long term goal is to offer additional options like one-way airport pickups and dropoffs, concierge service where a BMW rep actually brings the car to you, a ride-hailing competitor to Lyft and Uber, and a way for BMW owners to put their personal vehicles on the network.