The HTC One (M8) is certainly a stunning device, but it’s design and flare are accentuated when you hold the Amber Gold colored phone in your hand. HTC released a gold variant of the HTC One (M7) late last year, but it’s late launch and limited availability meant that not many consumers had the opportunity to get their hands on one.

This time around, HTC is hoping boost sales of its flagship phone by offering the Amber Gold color from the very start. Best Buy has an exclusive on the HTC One (M8) Amber Gold, but you are able to buy the Unlocked or Developer Edition phone directly from HTC since the online store is powered by Best Buy.

While the design of the Amber Gold HTC One (M8) is identical to the Gunmetal Gray variant, its finish is not. The gold device trades in the hairline brushed finish for the more traditional power coat finish that’s also featured on the Glacial White variant. This gives the Amber Gold One a softer feel which allows for a more secure grip when held in the hand.

We like the look and feel of the HTC One (M8) in Gunmetal Gray a bit more, but we have to admit that the Amber Gold One looks like a fine piece of jewelry. Is the HTC One (M8) Amber Gold the right color option for you?