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Photo by Jenna Low

7: Who is the ideal HIGHTIDE customer?

The ideal Hightide customer is someone who is looking for quality and a product made with thought. Someone who wants to buy a board and hold onto it for a long time and hopefully will want to add it to their quiver as time goes on for those special conditions that require an extraordinary ride.

Photo by Colin Adair

8: How many boards do you make a season at the moment?

Haha … How many boards is a tough one as we didn’t even start production until November! Honestly, this season wasn’t supposed to be as together as it really is. We were approached by Snowboarder Magazine and Mountain Life Magazine to do articles on Hightide Mfg at the end of September so we kind of got pushed to get our act together.

Build a website that had e- commerce, graphics with tinted resin (we had never actually done them, thank god it turned out) and then just start a company. It was good though as we probably wouldn’t have gotten to this point. I would say we will probably be in and around the 60-70 board range with hopes to double that next season. A board is being built almost everyday right now. Except powder days!

9: Where can people buy these boards?

Hightide boards can be bought directly from our website at www.hightidemfg.com, Showcase Snowboards in Whistler, BC, and Tribute Boardshop in Nelson, BC.

10: What is the snowboard industry in Canada lacking the most … at this point in time?

I’m not too sure what its lacking. I honestly don’t really follow much of what other brands are doing or the Canadian snow industry. We aren’t trying to compete with or follow the other brands out there, only trying to do what we think will work the best.

11: If you could tell someone one thing about these boards and why they should buy one. What is it?

To anyone out there looking to buy a snowboard that will last more than a season or two and that wants something that is designed and built for the mountains in Canada should definitely take a look at Hightide Mfg. Keep it Canadian!

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Facebook: Hightide Mfg

All photos copyright and photographed byColin Adair, Jenna Low, and Gabe Langlois.