our beliefs

what we believe

We believe in building a culture that throws rocks at the

status quo and at corporate-minded, impersonal

relationships with our customers and with each other. We

believe we can connect with every one of our customers to

help them on their journey to greatness.



We believe life is more than money and comfort. Therefore

we don’t believe in “cashing out” or “retiring by the lake.”

Those thoughts are the enemy.



We believe that if we put our customers first no matter what,

they will in turn help make us successful in our mission.



We believe money is simply a tool to accomplish our

mission to serve people, inspire adventure, and reflect God.



We believe everyone is created by God for greatness, and

we want to play a small part in our customers' journey to it.



We believe we all have a legacy of adventure to live and

leave behind.



Are you ready for the adventure?

our story

how it all began

Alaska and wedding rings. These two things probably don't

always go together, especially to form a company, but for

Groove it did.



Our founder, Peter Goodwin, needed a wedding band that

was on par with his other adventure/work gear. Groove

Ring was first thought of on the banks of the famous

Moraine Creek in Katmai National Park.



While raising four young kids, building an adventure lodge,

and running his guiding business, Peter worked nights for

eight months perfecting the Groove Ring design. His focus?



Finding the best materials and developing functional

designs with an unlimited warranty.



Groove Ring was kickstarted in December 2015 and has

grown to be the industry leader for active, adventurous

people needing high quality products that match their

lifestyle.



our team

who we are

We are a fun loving, and anti-corporate, adventurous

group of misfits who love pushing the limits and

questioning the status quo. Our culture is one of

freedom, hard work, and fun.



"I hate corporate cultures and strive to make Groove a

place of endless autonomous creation. We are on a

mission to serve our fans and build a culture of curiosity,

adventurous risk taking, and outstanding results."

- Peter Goodwin, Founder



We're somewhat quirky and a little rough around the edges,

but we're eager to serve. We're all pretty different, but share

a common goal and vision.

Serve People. Inspire Adventure. Reflect God.

We started in Port Alsworth, Alaska, 150 miles from the

nearest road with one employee. We've ended up just south

of Nashville, one of the fastest growing cities in the U.S.

We've recently renovated an old school building and now

employ over 50 people. If you're ever in the area, please

come and say hi!

1220 School Street Spring Hill, TN



next

what's next

As it's often said, "Necessity is the mother of all invention."

We would agree. Groove started with a need for a

breathable, tough, and safe wedding ring. We are passionate

about pushing the limits in this category but have many other

products in the works. We'll bring the same quality and

lifetime warranty to all of our future products, and you'll love

what we come out with next...guaranteed!

