The girlfriend service involves a hired employee calling or texting the customer to wake him up in the morning, say good-night before bed, and sympathetically listen to his complaints at any time of day, Taiwan's Want China website reports . "You just spend 20 to 30 yuan (£2-3) to make a single man's dreams come true!" one customer says. Female nurturing is not the only service on offer. A virtual boyfriend can also be hired, and customers can choose their type from a list of personalities - such as men in uniform, chief executive, handsome men and comforting men.