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Anyone for pineberries and cream? A strawberry that tastes like a pineapple goes on sale today.

The fruit looks like a negative photograph of the common strawberry - with white flesh and red pips.

It was dying out in its native South America just seven years ago.

But Waitrose predicts it will be a summer hit as it goes on sale in 45 stores.

Buyer Nicki Baggot said: "Pineberries offer people the chance to add a new fruit into their diet."