Digital marketing is an evolving world where the only constant changes. Annually, many existing trends phase out giving way to new ones while some continue to gain traction. This evolution, demolition, and shifting of trends will mark the digital marketing landscape in 2019. As an entrepreneur, it is imperative to stay current on these developments to bring nuance into your digital marketing campaigns. Here are 5 major trends expected to rule the roost this year.

Content marketing is still the king:

Content marketing, a subset of digital marketing involving creation and dissemination of content, has been the mainstay for digital marketers since long. Content marketing is likely to keep its domination intact in 2019 for some obvious reasons. Regardless of your scale or sector, creating consistent, engaging and inventive content across all touch-points is crucial to upsurge web traffic, generate leads, conversions, and sales, and stay ahead of the curve.

Big data grows bigger:

Over the years, big data has ‘computed’ its way into the global digital marketing landscape and is expected to grow in stature this year. While making sense of historical data is a staple for corporations, an increasing number of SMEs and startups are also jumping into the bandwagon for business gains. The advent of machine learning and automation is also contributing to the trend, allowing businesses to process any amount of data conveniently and cost-effectively.

Personalization in the buzzword:

Digital marketers have been personalizing campaigns and experiences for audiences for the past several years with limited success. Come 2019, they have access to cutting edge technologies like Chatbots, required to create more personalized, intuitive experiences across all gadgets, audiences, and preferences. The bottom line, however, will remain the same – sending an individualized message to the right audience at the right time through right means.

Live video will live and thrive:

Yet another existing trend going strong in the current year is live video. Per the Visual Networking Index study by Cisco, about 25 percent of all internet traffic is generated by live video and the figure will touch 82% by 2020. The trend is not driven by emotion but has a rational foundation for it. Live video streaming is available on all major audience channels, including Facebook, Twitter Instagram, and YouTube, allowing businesses to drive brand engagement, higher conversions and improved customer satisfaction at low or no investment.