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Liverpool have no plans to sell naming rights to Anfield’s new Main Stand this season.

The Reds conducted a global search for the right partner when they embarked on the £110million project, which was finally completed towards the end of last season.

However, they didn’t find an attractive enough proposition and the club’s commercial director Olly Dale now says it’s not “an immediate priority”.

The owners’ position has always been that they would never rename Anfield but would be prepared to sell Main Stand naming rights.

Asked about naming rights at the launch of Liverpool’s five-year £25million shirt sleeve sponsorship deal with Western Union, Dale said: “That’s not something that is top of our to do list at the moment in terms of the commercial programme.

“We find ourselves in a great position with Anfield with the new Main Stand which has been a terrific success. That (naming rights) is not a immediate priority for us.

“Just to be clear, it’s not something we would welcome relating to Anfield specifically. We are not an organisation which is in the market place for a stadium naming rights deal. That’s not of interest to us.”

Liverpool are though likely to pursue a naming rights deal for their new £50million training complex at Kirkby, which they hope will be completed in the summer of 2019.

“Yeah, that’s something potentially to follow at some stage in the future,” Dale said.

“We have always tried to be on the front foot and pioneering in the area of commercial partnerships.

“Our partners provided a critical stream of income that enables us to be competitive and give Jurgen (Klopp) and the football team the resources they need to be successful too.

“It’s about having high quality partners that enables the club to keep moving forward.”