I initially started the site simply to begin a dialogue with "high end" NFL fans; I love football and living in the UK didn't have much of an opportunity to talk about my passion.



I unashamedly stole the idea from my favorite NFL writer, SI's Paul Zimmerman (Dr. Z). Unlike most guys in his position he watched a ton of tape and as a result came up with views that differed from the norm. I loved that he graded players and was able to provide evidence to substantiate his views when questioned. Because he was one man however, he could only do a subset of games and my thought was "How great would it be to grade every player on every play of every game?"



As for being "big" I don't really see us in those terms. In comparison to a lot of people or sites we are still pretty niche but in truth I quite like that. I never want to compromise the integrity of what we do and sometimes being enormous necessitates a more financial bent. Of course we want to grow but only in a way that allows me and the rest of the guys to enjoy what we do. People often ask "what's your exit strategy?" but making loads of money and going and sitting on a beach in the Caribbean was never even a far-fetched goal. First and foremost I and the rest of the guys just want to be involved in football in such a way that we can feel proud of our contribution but also sleep at night with a clear conscience.