The Skoda Fabia is a pretty special car. Just park it on the street and see what happens. It's way more attention getting than you think. A very clever ad by AIS London and MindsEye director Luke Bellis.

There have been ads like this before, of course—notably, this 2008 spot about driving safely around cyclists. CREDITS Client: Skoda Agency: AIS London Art Director: Jay Packham Copywriter: Ian Cochran Director: Luke Bellis Producer: Ben Sullivan Production Manager: Carmen Siu Production Company: MindsEye 1st AD: Jonathan Sidwell Director of Photography: Dan Stafford-Clark Gaffer: Stefan Mitchell DIT: Nelson Oliver Art Department: Hayley Macdonald Art Assistant: Ruth Pickard Postproduction: Tundra Head of Post: Espen Haslene