SDCC: Trade in Twilight for 30 Days of Night Promotion

IDW Publishing has an offer you can't refuse (if you like manly vampires).

During the San Diego Comic-Con, IDW Publishing is going to be running a very interesting (and amusing) promotion. They're calling it "Sparkles for Blood". The idea is that fans can trade their copies of any Twilight book or graphic novel at the IDW booth (#2643) for a copy of Steve Niles' 30 Days of Night graphic novel.

Some quotes from the official press release, "Real horror fans have watched vampires systematically turned into wimpy fodder for years now. It’s time to fight back" said Niles. "I’m happy to be working with IDW on the Sparkles for Blood event. Hopefully, working together we can put an end to this nightmare." Of course, this isn't entirely charity on IDW's part, they are going to be promoting the upcoming 30 Days of Night ongoing series from Steve Niles and artist Sam Keith due out in October.

"We may need a forklift at the end of the show, for all the Twilight books," says Dirk Wood, IDW’s director of retail marketing. "But it will be worth it. It’s time to start scaring people again."

It's certainly better than Marvel's attempt at a trade-in promotion that asked retailers and fans to rip up copies of Blackest Night...

Look for Niles signing books at the IDW booth during the show.