Good news for all on both sides of Bedlam who despise Mike Holder's ticket policy. He has an exit strategy. Some day in the future, OSU football no longer will designate a singular home game by which admission is granted only through season tickets or the opponents' limited allotment.

The bad news? That day arrives when OSU sells out Boone Pickens Stadium via season tickets.

But back to good news. That day could be fast arriving.

Cowboy football's stunning success story at the box office continues. So much so that OSU's goal for the 2013 season is 50,000 season tickets, and State just might get there. So much so, OSU is dialing back the number of tickets it makes available to OU for Bedlam, always the designated no-sale game in years when the Sooners play in Stillwater.