Get ready for a level-up, sports fans.

The National Fantasy Football Convention (NFFC) is now legendary for its battles with the NFL, after the league continued to do all it could to prevent the event from taking place in two consecutive attempts, before it ultimately occurring in 2017. The first two conventions were to be held in Las Vegas, NV and Pasadena, CA, respectively, but the league shut the convention down by threatening sanctions against players who were to make an appearance — most notably, former Dallas Cowboys' quarterback Tony Romo. Adding fuel to the fire between the two sides, Romo is also part owner of NFFC, which explains why he wouldn't back down when commissioner Roger Goodell and the NFL's front office sought to cut the budding event off at the knees.

It's inaugural go in 2017 was a resounding success in though, held in Dallas, and now they doubled down in bringing the party right back to the Metroplex for 2018. This time around Romo is joined by a new co-owner though, current Cowboys' running back Ezekiel Elliott — who also headlined last year's event. Executive Director Andy Alberth isn't resting on his laurels though, and has rebranded NFFC as "SportsCon", expanding the event to include all sports and not simply football.

Alberth explains, via press release:

"After listening to fans, attendees, players, and sponsors, it was clear that everyone wanted more. They wanted more sports, more players, more companies and even more access. We really had no choice but to expand in a major way. We’re humbled by our past successes and we’re motivated to provide fans a once-in-a-lifetime opportunity to get up-close and personal with their favorite athletes from all sports." "There is no doubt that we were inspired by the success of Comic-Con and we wanted to create something similar for sports fans of the world, instead of meeting your favorite superheroes, you get to meet your favorite sports heroes. With our continued partnerships with all four branches of the military, some of the largest companies in the world and professional athletes, we’re excited to show our attendees that there is nothing quite like SportsCon."

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Set to be held from July 12-14 at Fair Park in Dallas, TX, SportsCon is set to build upon the success of NFFC in a big way.

Whereas fans formerly had the chance to meet their NFL icons face-to-face, they'll get that opportunity and a whole lot more. SportsCon will feature stars from the NFL, NBA, MLB and even UFC fans will get a shot at meet-and-greets of several fighters. SportsCon describes the event as "the most action-packed and interactive environment" any fan will experience and if the last two NFFC experiences are any indication, they won't disappoint in that expectation.

For complete info on the event, the current slate of attendees and information on how to register, leap into this link.