Rolling out from October, Xmas Turkey and Pigs in Blankets flavours will return to shelves, following “popular consumer demand”.

The new festive SKU’s and the “top four” SKU’s in the Pringles range – Original, Sour Cream and Onion, Salt & Vinegar and Texas BBQ Sauce – will feature a limited edition festive gift-wrap design, including a gift tag for consumers to personalise.

The brand will also be encouraging its consumers to share a picture of their festive cans on social media with the hashtag #GetTogether, for a chance to win a variety of prizes.

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UK and ROI senior brand manager for Pringles Rebecca Worthington, said; “18% of shoppers would like to see more limited edition Christmas products to help them with their food and grocery shopping over the festive period.

“Our festive flavours are incremental to the category and that is why Pringles has brought the limited edition flavours back for 2017, as we know consumers love them.”

Pringles will be supporting the Christmas activity with a full marketing campaign, including in-store activities and a four-week TV campaign.

Pringles new Christmas flavours and festive cans will retail at £2.79.