Ten Network Holdings head Lachlan Murdoch says the broadcaster’s soon-to-be-revamped all-sport digital channel was at a ‘‘dead end’’ with ratings of below one share point.

Ten announced today that One, which hit television screens in March 2009, would be relaunched from May 8 with a Monday to Friday line-up featuring general entertainment programs designed to appeal to males aged between 25 and 54.

‘‘One was underperforming from a ratings point of view; rating below a single share point was simply unsustainable and unable to contribute to our earnings,’’ said Mr Murdoch, who is Ten’s interim chief executive, chairman and a 9 per cent shareholder. ‘‘We were at a dead end with One as it stood,’’ Mr Murdoch told analysts and media during a conference call.

Premium sport, such as Australian Football League matches, Formula One and MotoGP, would remain, but be shown mostly on the weekend. Some sport would also continue to be shown on weekends.

Mr Murdoch is also a director of the global media giant News Corp, which owns 25 per cent of Australia’s largest subscription television provider Foxtel and half of Premier Media Group, which produces the Fox Sports pay-tv channels.