The bitcoin is the “Breaking Bad” of currency. On a good day you root for the online virtual currency because it shot past the $200 mark. On day two your stomach starts to squirm because an FBI raid brings to light accusations of bitcoin payments for drugs and other illegal activities.

For the bitcoin, there have been plenty of highs and lows, which raise the question: do you buy or bypass the bitcoin?

Founders of Babberly, which is an emerging local search application, recently bought into the bitcoin. Babberly partners with merchants, allowing businesses to offer real-time deals to local users.

Babberly Co-Founder Bobby Marhamat believes bitcoin’s positives significantly outweigh the negatives. “Bitcoins are transferred directly from customers to merchants, allowing merchants to receive payments in minutes, not days,” Marhamat said.

Low exchange fees – especially when making international payments – are another bitcoin bonus. Because bitcoins are not tied to credit card issuers or banks, merchants (or individuals) pay lower transaction fees when accepting bitcoin payments.

Customer demand has encouraged some businesses to – at the very least – consider accepting bitcoin payments. Cheese Wizards grilled cheese food truck owners said their tech-savvy Seattle customer base craves grilled cheese and futuristic payments, which is why they have rolled out a bitcoin payment method.

As expected, there has been a bitcoin backlash, which some experts expect to continue. As a result, several companies have steered clear of bitcoin. The reasons for this include banking and regulatory issues, governmental pressure and negative PR.

Bitcoin’s volatility has given investors and businesses another reason to pause. In September, bitcoin’s value plummeted following the negative press related to the Silk Road raid. Bitcoin rushes, on the other hand, cause the cryptocurrency’s value to surge.

Babberly’s Bobby Marhamat said consumer-spending habits have changed, which is why his local search app is developing a bitcoin payment option and encouraging merchants to participate. Regarding negative PR surrounding the bitcoin, Marhamat added, “No currency is perfect. The U.S. Dollar, Euro and every other currency have downsides, too.”

So do you love or hate the bitcoin? Or, better yet, is bitcoin your Walter White, Hank Schrader or Saul Goodman?

Eric White is a communications and media content consultant, and a storyteller at heart.