The animation industry has gone through leaps and bounds of change from hand-drawn black and white illustrations to simple 2D animation with color and from there, to computer imagery such as 3D animation services with depth and perspective, blurring the lines between the real surroundings and realistic 3D rendering, made possible with high end technology.

The target audience has also drastically changed to include toddlers, children, teens and adults. There has been a remarkable shift in the use of animation as well. Traditionally viewed as an entertainment, it has now found a stronghold in the business world. The content is consumed across a wide variety of industries to include real estate, architecture, education, sciences, media and entertainment and many other sectors. Where the consumer is king, business needs are driven to provide a more realistic and holistic experience to woo potential clients.

Translating dreams to reality is a familiar theme. In the business of real estate, where consumers look for a host of requirements, delivering the requirements through a regular presentation does not do the trick anymore. Instead, by converting the floor plan and blue prints into a 3D animation, clients need not visualize instead have a virtual walkthrough of the project they are investing in.

This informed decision making drives the decision making for both service providers and customers alike.

In the field of architecture, 3D animation services are crucial in making the cut in a competitive environment. By reconstructing architectural models in 3D complete with detailed interiors and exteriors along with the landscape, use of design and space, buyers or investors have a clear idea of what the finished project will look like. What’s more, this form of visualization and a 360 degree view also helps draws attention to potential risks in the design and customize it ahead of time.

Architectural firms with superior animation tools can also reconstruct the visualizations from photographs or also deliver a photo-realistic feel to their virtual walkthrough. In the field of training, 3D animation is an excellent tool for a team setup in remote locations. By understanding the nitty-gritty of a product through simulations, it brings it closer to how it will actually function in the real world.

With skilled designers who translate your thoughts into a work of art, the process bridges the gap between the business and investors.

Read also: Why you need architectural models for your business

The potential of using 3D animation in every business is unlimited. However the challenge is to keep consumers engaged. 3D animation is a great tool that aids in demonstrating complex visualizations into simple understandable parts. Since it includes rendering and digital modelling, it enables the dynamic movement of objects combined with colour, sound, and action, which is a source of interest and fascination for customers.

Along with this the cost of services differs while rendering 2D and 3D models. The latter is superior and hence stands out in the market. So depending on your budget, it is important to consider whether your business wants to combine the two or only focus on either one.