The independent non-profit Libra Association has just got a new member on board. While the likes of MasterCard, Visa, PayPal and most recently Vodafone, are quitting the Libra association, Shopify is now joining.

The e-commerce giant, Shopify has become the latest major company to join the Libra Association, according to an official announcement. It said this step it has taken was part of its wider effort to make commerce available to every consumer.

As e-commerce becomes increasingly borderless, Shopify claims it becomes easy to forget that payments and value exchange of goods still remains a challenge in some parts of the world.

Since the world’s financial infrastructure is unable to handle the scale of internet commerce, Shopify turned to digital assets to facilitate its platform growth. The company describes joining the Libra Association as just one of the steps it will be taking to be part of the solution.

Shopify CEO, Tobi Lutke, stated that the future potential of the Libra project is what grew them to it. According to him, the company usually makes decisions based on future potential instead of herd movement. He claims this style usually leads them to doing the opposite of the others.

We like to make decisions based on future potential instead of heard movement. Funnily enough this usually leads to us doing the opposite of the others — Tobi Lutke 🌳🌲🛒🕹 (@tobi) February 21, 2020

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