After more than 40 years with the plainest logo in professional sports, the Cleveland Browns took a bold step to the future on Tuesday by unveiling a new logo that … looks pretty much as plain as before.

The rejection of a revolutionary change had been hinted by team owner Jimmy Haslem, but I don’t know if anyone expected this little change. It’s so boring Cleveland could barely write any mumbo-jumbo about the inspiration behind the alteration. I mean, Nike can get 500 words out of a new font and this is all Cleveland could muster with a new “identity?”

Our updated helmet logo is reflective of today’s modern Cleveland – the design honors the past while evolving into the future. The iconic brown and white stripes stand tall over the orange helmet – a new orange color that matches the passion of the Dawg Pound. The new brown facemask represents the strength and toughness of Cleveland.

If you showed 100 NFL fans the new Browns logo, 99 wouldn’t notice any difference from last year. The other would be a Browns fan. (Sorry, buddy.) Here’s last year’s helmet as a comparison:

Crazy. IT’S ALMOST EXACTLY THE SAME THING.

Sorry for yelling. I guess there are major differences. I mean, look how different the orange is!

Wild! (Also, you’re the Browns. Call it brown. No one’s buying this orange nonsense.)

The team has only had two official logos in its 69-year history. From 1948-1969 the team used Brownie the Elf, a cute, little guy who looked like he was AWOL from the North Pole or the Keebler factory. Then, in 1970, the team switched its logo to the plain brown/orange helmet that’s still in use today (there have been the slightest of variations over the years, the white-facemasked helmet below was in use during most of the 1990s).

That helmet logo stayed the same even after the Browns left Cleveland for Baltimore, then came back as an expansion team three years later, all while taking over the original Browns’ history and record books, something that makes sense but it still pretty odd if you think about it. (According to the NFL, the Baltimore Ravens began play in 1996, even though the franchise started as the Cleveland Browns in 1946. And the expansion Browns, who started in 1999 have that history dating back to ’46.)

All of it has led to the revolutionary new direction the franchise took today by darkening the shade of a color that’s not even in its name and making the facemask a little different than before. We’re living in a brave new world. No, correction: We’re living in a Browns new world.