WELL, now we have seen it all!

Our mohawked Mayor of Geelong wearing a T-shirt demeaning women at a booze-fest and then spreading the message to the world via social media.

Yep, that’s the sort of branding Geelong needs. Not!

So what is Darryn Lyons playing at?

MAYOR’S T-SHIRT SPARKS CALLS TO RESIGN

Was wearing the Geelong mayoral robes to a new beer festival which he is privately backing provocative?

You betcha!

And don’t you think he knows that?

Was it provocative to wear a T-shirt with a naked woman hitchhiking with the slogan “Gas, grass or ass, no one rides for free”.

Absolutely!

And don’t you think he knows that?

Is it demeaning to suggest a woman has to pay her way by providing sex?

Of course it is!

Don’t you think he knows that?

Was pushing the pictures out on his social media provocative?

Of course!

And, again, don’t you think he knows that?

He might say that those who are upset by the way he chooses to represent Geelong are too easily offended or just members of the fun police.

He might argue that such naysaying is typical of Geelong failing to embrace a new attraction and that all is fair as long as the steins are full and everyone is having a good time. He might say that he was at a private function.

Who knows, he might even have had some of those arguments pre-prepared.

Perhaps this is just another example of the no publicity is bad publicity mantra that Cr Lyons advocates in his autobiography.

His provocative actions and demeaning T-shirt were always bound to kick up a storm.

When you are mayor, you are mayor 24/7.

And this is not how a mayor normally represents his city.

And don’t you think he knows that?