iHeartMedia already dominates the US radio scene, and as podcasts and hobbyist radio broadcasts play an increasing role in the media mix, it makes sense for the company to leverage the tech that will help them expand into this area -- Radiojar and its cloud-based capabilities offers exactly that. The deal also suggests that iHeartMedia's previous bankruptcy woes are now a distant memory, although its bid to future-proof itself by getting Radiojar on board may be an effort to guard against a similar situation happening again.