Shocks can only get you so far — if you're looking for ultimate comfort on your bike, you need to add suspension to the wheels themselves. That's exactly what Loopwheels (£500; roughly $775) do. These 20" bicycle wheels use conventional hubs with hub brakes and hub wheels, but with a spring system replacing the spokes, providing an unparalleled riding experience by cushioning you from bumps and potholes. Shipping in August.