Practichem, a North Carolina-based start-up that makes scientific instruments, is giving its employees Tesla Model 3s for one reason, its CEO said Friday.



"The Tesla car is really an inspiring car," Nick DeMarco told CNBC's "Power Lunch." "It's really an inspiring story, and I want our employees to come in every day and touch that steering wheel when they get out of their car and come in and realize they can do that same sort of inspiring things in our industry."

When asked why he didn't just pay his employees more, DeMarco said: "Money isn't as inspirational for us. Everybody has to drive a car, and this is a great benefit for people."

On Thursday, The News & Observer first reported Practichem was leasing this sweet perk for all employees.