The contest will be conducted within Nevada’s high schools and is primarily aimed at students enrolled in the CTE Level 2 or higher graphic arts courses, although each school may determine eligibility.

Approximately 50 entry points exist on Nevada’s major interstate freeways, state highways and small roadways bringing people into the state. Because of the natural and cultural diversity of the state, the entry points will be divided into four regions. Designers are asked to convey the most important resources of the selected region while conveying the overarching brand, Nevada: A World Within. A State Apart., in their designs.

Entrants will be provided a toolkit with specific components that need to be included.

“These young people have quite a challenge with having to convey the brand elements, the specific regional cultural and natural resources and welcome travelers all in a limited space,” said Claudia Vecchio, director of the Nevada Department of Tourism and Cultural Affairs. “We look forward to seeing how these young people incorporate the brand and perceive the state through the design of the signs.”