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Wisconsin Gov. Scott Walker addresses abortion in a new ad that's simple and understated.

It's a direct response to increased involvement of the pro-choice political action committee EMILY's List in the governor's race.

The ad takes a different tone from other Walker spots: there's no music and no mention of Democratic challenger Mary Burke as the governor addresses the camera.

"Hi, I'm Scott Walker. I'm pro-life," he says. "But there’s no doubt in my mind the decision of whether or not to end a pregnancy is an agonizing one. That’s why I support legislation to increase safety and to provide more information for a woman considering her options. The bill leaves the final decision to a woman and her doctor. Now, reasonable people can disagree on this issue. Our priority is to protect the health and safety of all Wisconsin citizens."