BREMERTON — The new mural that adorns the wall outside South Pacific Sports Bar accurately captures the restaurant's M.O. — an island-themed logo accompanied by faceless athletes in various shades of blue and green swinging baseball bats, catching footballs and kicking goals.

But the mural also prominently features the logo of the most recognizable beverage company in the world: Coca-Cola.

The beverage-industry giant is looking to leave an imprint on Bremerton, installing new signs, awnings and other facade improvements at six downtown businesses.

Swire Coca-Cola, the Utah-based bottler that distributes Coke products in 13 western states, wanted to add Coke advertising in Bremerton while at the same time helping to update and add some flair to local businesses.

"We're big on family, community and being a part of the communities that we serve, that's kind of where the energy for this revitalization comes from," Swire Coca-Cola spokesman Carl Foster said.

South Pacific had been having some issues with its previous soft-drink distributor and already had plans for exterior renovations in the works when Coca-Cola approached owner Mary Jo Rose.

"It was kind of a no-brainer," Rose said. "Here's somebody that wants to come in and help revitalize downtown and I needed a soda service anyway."

In addition to South Pacific, businesses to receive an upgrade include Chung's Express, Fraiche Cup coffee shop, Scoops & Bites, A & L Pacific Island Mini-Mart and Anita's Place.

All the new signs come with some type of Coca-Cola imagery, including the cursive logo, red color palette, and replicas of traditional Coke bottles. But different businesses were able to tailor the look to fit their specific facade.

South Pacific's mural doesn't explicitly reference any Seattle-area sports teams, but it does include a familiar color scheme and even an homage to the city's incoming NHL franchise alongside a "sports bar" sign with a Coke bottle.

Around the corner, Fraiche Cup's storefront features new signage and an awning with Coke branding. A small Coca-Cola logo has also been added to Scoops & Bites sign near the ferry terminal. Anita's Place features a large new sign out front, as well as a "local artists" sign inside the space where Anita's owners host open-mic nights.

A & L Pacific Island Market on Burwell Street now sports Navy imagery and a window pattern reminiscent of owner Lola Maae's Samoan heritage.

"We kind of figured out what (the) design was, kind of like a tattoo, an Islander kind of design," Maae said.

Coca-Cola provided the mini-mart with new beverage coolers inside and a new sign outside that can light up at night. Maae said she hopes the upgrades will bring in more customers.

"It's a big improvement for all the businesses down here," Maae said.

Swire Coca-Cola decided to invest in the upgrades because of downtown Bremerton's ongoing "revitalization," Foster said. That includes projects like Sound West Group's Marina Square — which will add a 120-room hotel, 133-unit apartment building, restaurant and a public plaza to the waterfront.

"In this particular effort here in Bremerton, because we knew it's historical, we know it was being revitalized and we wanted to be a part of that," Foster said.

Swire Coca-Cola did not say how much it invested for the signs in total, only that the company "invested more in (Bremerton) than we have elsewhere," Foster said.

Foster added that Swire is continuing to work on the project and plans to upgrade more signs in the future.

"I think they did a fabulous job," Rose said. "I really look forward to doing business with them and everything enhancing downtown."