The Trends

Travel retail will be a hotbed of new luxury goods investment

Luxury brand owners are cottoning on that airports are places where affluent tourists have time on their hands (between clearing security and boarding planes). As a result, we will see a big increase in airport retail investment, especially in the designer apparel and luxury accessories categories.

There will be strong new investment in high-end “smart fashion”

Innovative wearable technology is a good way to get people talking about a brand, and is trendy to boot. We expect to see a lot more of it in the luxury goods market in 2015.

There will be a new surge in digital innovation in luxury goods

From virtual stores to live streaming of fashion shows, luxury brands will drive up investment in digital technology. The e-commerce functionality of social media platforms such as Twitter and Facebook will become much higher profile.

Internet sales of luxury goods will generate their strongest annual growth ever (in absolute terms)

The number of people shopping online is soaring by the month, and affordable luxury goods will be increasingly on their radar. The over-60s are the fastest-growing demographic for internet connectivity, and will be a key target of online marketing.

Luxury electronic gadgets will be the industry’s fastest-growing category

This will be driven by an insatiable global appetite for smart phones. Even in markets where disposable income is falling, aspirational consumers will still want to get their hands on the latest luxury gadgets. They will downtrade instead in consumer goods categories where “status” credentials are low.

The global renaissance in whisky will continue, driving up sales of luxury spirits

US period dramas Mad Men and Boardwalk Empire have made whisky “cool” among the millennials (Generation Y). It is not all about Scotch, though. The big innovators have been American, Irish and Japanese whiskies. For them, the next key phase will be growth of super-premium formats.





To further investigate the industry year by year on Luxury Society, we invite your to explore the related materials as follows:

- 2014 Luxury Industry Predictions from the Experts

- 5 Trends That Defined The Luxury Industry in 2013

- 2013 Luxury Industry Predictions from the Experts