A video by Plaid Cymru went viral but not for the reasons they would have hoped. So much scorn was heaped on the 60-second promo for Adam Price, the party’s newly elected leader and Wales’ ‘future first minister’ that they deleted it.

Fortunately for us, Matthew Champion kept it, and it’s glorious. (Don’t forget to turn the sound up).

Plaid Cymru deleted this video but I think it's brilliant… as a trailer to a gritty 90s detective show set in Carmarthenshire pic.twitter.com/kQ9yhC1HEo — Matthew Champion (@matthewchampion) September 28, 2018

Someone made a slight tweak and it’s even better.

I made a small change to the Plaid Cymru vid. I'm not saying it's an improvement but I think it works. pic.twitter.com/5nktBWEsZ8 — Patrick Smith (@psmith) September 28, 2018

Here’s a few of the comments it generated (before – and after – Plaid Cymru hit ‘delete’).

I want to do jokes about the Plaid video but it's too good, I actually can't stop laughing and I am grateful for it landing on a Friday — Esther Webber (@estwebber) September 28, 2018

Brilliantly bad. At one point you start to wonder where he's walking, and then you realise he has a newspaper so he must be on the way back from the shops. https://t.co/9Mh3AmA9Dd — Conor Pope (@Conorpope) September 28, 2018

Plaid have just deleted their very memorable PPB of Adam Price looking like a provincial TV detective. — Aditya Chakrabortty (@chakrabortty) September 28, 2018

https://twitter.com/WelshGasDoc/status/1045653462682411009

Plaid Cymru have very rudely deleted the video that was twitter’s only source of joy today. Boo, guys. Boo. — James Ball (@jamesrbuk) September 28, 2018

Plaid have deleted the video. Adam Price, we barely knew ye. pic.twitter.com/7hgPPSvBZr — Andy Silvester (@silvesterldn) September 28, 2018

The Plaid video has passed away. RIP u will live on forever. Cant believe it. I wanna run to u. Really cant believe this. pic.twitter.com/zLiL3F7pDA — Alan White (@aljwhite) September 28, 2018

I see Plaid's new video lasted all of 10 minutes. Sensational. — Robbie (@RobbieTweeting) September 28, 2018

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