But sites which failed to prevent children accessing such images should be starved of paying customers. “This free, easy to access content is not being made available as a public service, it is being made available as a business model,” he said. “Essentially you provide a lot of stuff for free, you get millions and millions of people to access your website and then you sell them the premium rate of the service, which has higher quality images, longer scenes, a wider range of content and all the rest of it.”