The information that has been provided in the filming notification letter about Mr. Chocolates says that it is a new fiction series, which tells the “tale of two friends as they travel across the American Midwest.”

American Gods is about a recently released ex-convict named Shadow, who chances to meet a stranger – Mr. Wednesday – who seems to know too much about the first man’s life and past.

It’s based on the Hugo and Nebula Award-winning novel by Neil Gaiman.

There is no word from the production company on whether any big-name stars can be expected to be part of next week’s filming in Guelph.

The Guelph Film Office’s marketing co-ordinator, Christine Chapman, also could provide little information outside of the notices already posted on the city’s website.

“They’re dressing the street with snow,” Chapman said. “So they don’t want people driving through.”

Filming will take place between 7 a.m. and 11 p.m. on both days, but the street will be closed longer – until Wednesday May 4 at 6 a.m. to allow the crew to clean up following the shoot, she said.

“Access to all the businesses will remain open. It’s just the road itself will be closed,” Chapman added.

Pedestrian access to the area will be maintained, except when the cameras are actually rolling.

The filming will also affect a dozen parking spaces, in front of the County of Wellington Ontario Works building, 138 Wyndham St. N., and in front of the Flour Barrel, 115 Wyndham St. N., beginning at 5 p.m. on April 30.

Starting at 5 p.m. on May 1, the production will also affect parking in the Neeve Street lot, the Wyndham Street lot, on the west side of Woolwich Street between Douglas and Wyndham Street North, and on Cardigan Street between Norwich Street East and London Road East.

During the road closure, Guelph Transit routes 2A, 2B, 13, 12, 3A, 3B and 11 will be rerouted.

The production company pays for the parking spaces and for the services of the Guelph Police Service to close the road, and is responsible for cleanup, said Chapman.

Why the company might wish to be secretive about the filming, Chapman couldn’t say. Asked whether it is unusual for a production to use an alias, Chapman said “I’ve never seen it before.”