One Christmas while staying at my cousin's house, one of her children decided that the most entertaining game ever would be to chase each other around the house with fly swatters to try to smack each other on the butt. Moral of the story: Kids will play with anything. And that's the take away message for the surprising new gun safety ad "Playthings," featuring two kids unknowingly playing with sex toys.

The ad is a humorous look at a very serious issue. Sponsored by the gun-control group Evolve Together, it really drives home the need for parents to lock up their guns and keep them out of the hands of kids. And this is a serious issue. About 7,000 kids are hospitalized every year in the U.S. because of guns. Though certainly not all of those are the result of kids playing with firearms, studies show that dozens of children actually die each year because of they were playing with an unsecured firearm.

Although gun control remains a contentious issue, surely everyone in this country can agree that keeping guns out of the hands of young children should be a no-brainer — even those people who bring rifles to Chipotle in order to prove a point should be able to get behind the idea.

"Americans can have a serious conversation about firearm safety that doesn't devolve into a political abyss," said Evolve Together cofounder Rebecca Bond. "We're using humor to cut through political correctness and deliver a simple message."

Amen. As you can see below, this humor really hits home.