SACRAMENTO, Calif. (BRAIN) — The North American Handmade Bicycle Show is adding a trade element to its event. This year the show will grant retail buyers early access to the show each of its three days.

Qualified bicycle retailers and shops can get a buyer voucher (one buyer per store) by filling out an online form. That will give access to the show for an hour each day before consumers are allowed in. Media will also be allowed in early.

On Friday, March 15, the early access period begins at 11 a.m. The public is allowed in at noon and the show closes at 7 p.m. On Saturday, early access starts at 9 a.m. and the show runs until 6 p.m. On Sunday, early access starts at 9 a.m. and the show concludes at 4 p.m.

"NAHBS is super excited to give retailers the chance to meet with builders and brands one-on-one," a show release said.

The show is held in different cities each year, but this will be the third time in its history that it's being held in Sacramento, which has always been one of NAHBS’ strongest locations.