Last week, TV Line’s Michael Ausiello reported that DirecTV and Netflix were in talks to pick up a third season of The Killing, and boy did the Internet take it seriously.

Willa Paskin wrote at Salon that “metaphorically speaking, the news that both DirecTV and Netflix are considering reviving “The Killing” for a third season is like hearing that the Coca Cola Co. is plotting to relaunch New Coke or that a fringe group of Democrats are drafting Michael Dukakis to run in this next election— a confounding plan to resurrect a total failure.”

Andy Greenwald wrote at Grantland that “As insane as it may sound to those of us who have had our fill of the grief-wracked Larsens and the Batman-voiced Richmond, the reports aren’t entirely surprising. An established show like The Killing is attractive to up-and-coming content farms like Netflix and DirecTV for precisely the same Rumsfeldian reasons it was nearly rescued yet again by Collier: It’s a known known.”

While Paskin and Greenwald both mount compelling takes on the implications of a scenario in which either of these outlets were to resurrect The Killing, I can’t help but feel that they suffer from the same flaw: believing that Ausiello’s report actually indicates Netflix or DirecTV have any serious intentions of picking up The Killing.

Earlier today, I published a piece at Antenna indicating that I believe the real story here is less about Netflix, DirecTV and The Killing, and more about the active campaigning on the part of Fox TV Studios to get the show picked up by leaking reports of early negotiations to Ausiello in order to gain leverage:

Save “Their” Show”: Public Appeals of Studio Campaigning [Antenna]

It is possible to view these stories as a reflection of the expanding influence of streaming services and other emerging distribution models, with new options for shows that were already canceled (Arrested Development’s return on Netflix) or compromises that may allow a show to stay on the air longer (like DirecTV’s adoption of Friday Night Lights). However, while the existence of these networks and these precedents provide the conditions necessary for these stories to emerge, the stories instead reflect the increased agency and the increased activity of production studios within this new television economy: as opposed to fans seeking legitimation through news coverage, it is now studios working to gain visibility through their relationship with journalists.

I will admit this is predicated on speculation, but it’s part of a larger trend this season in which vague reports of negotiations are seemingly floated to journalists who then report the news in an effort to draw in the theoretical fan audiences who could flock to the site to show their support for such a move. The fact that none of the show’s suggested for resurrection—Pan Am, Terra Nova, The River—have been picked up doesn’t mean that no negotiations ever existed, but it does indicate that whatever negotiations were reported on were perhaps less serious than reports may have indicated. “The Killing May Be Renewed For Season 3—Netflix and DirecTV in Talks” sounds really exciting until you realize that “talks” could amount to a brief phone conversation, and the show may be no closer to being picked up than it was when Fox was looking for theoretical suitors immediately after AMC canceled the series.

I go into more detail on the larger implications of this trend within the piece, pushing us to consider the role of production studios more carefully, but I also wanted to expand on something I tweeted about last week, which is whether or not Netflix and DirecTV actually wants to be part of these stories, or whether their involvement is a case of wish fulfillment on the part of TV Studios. Hint: it’s the latter.

In her article on the subject, Paskin considers the logic of picking up canceled series, arguing that “continuously “saving” other networks’ series, and especially a middling show like “The Killing,” seems like a long-term blunder: How do these companies prove they are something new and fresh when their most high-profile acquisitions are other networks’ also-rans?” It’s a great argument, but I’d contend it’s something that Netflix and DirecTV already believe—DirecTV has said they have no intentions of following this business model (focusing instead on importing shows from other countries, like Canada and the U.K.), while Paskin herself notes that Netflix is moving in the direction of original programming.

But it seems like Arrested Development has become a signifier of Netflix’s interest in resurrecting canceled series: Greenwald notes that “As with recent rescue jobs Friday Night Lights, Damages and — beginning next spring — Arrested Development, adding an existing show not only guarantees a set (if small) fan base, it also saves considerable time and development dollars for outlets that don’t yet have much experience creating their own hits.” However, are those three examples analogous with The Killing? Friday Night Lights and Damages were never officially canceled, with the production studios involved working out a deal with the existing network (an exclusive window for FNL, outright exclusivity for Damages) to take an active role in the production of future seasons. It’s the difference between saving something from being thrown in the trash and pulling it out of the trashcan and trying to dust it off.

One could argue that Arrested Development was canceled, but it never entered the trashcan. Cult fans of the series rescued it immediately, bestowing it a position of honor in the “Wrongly Canceled TV Shows” hall of fame even when FOX gave it two more seasons than its ratings deserved (Seriously: we need to stop blaming FOX for canceling a show no one was watching two seasons after they would have been justified canceling it). They’ve bought the DVDs, made the GIFs, and streamed the series on Netflix over the past six years, work that has transformed the series from a show to be resurrected into a franchise to be revived. The latter project is a unique opportunity for Netflix, one that has less in common with The Killing than the countless mentions in reports on this subject would suggest.

Accordingly, Netflix and DirecTV probably hate that this news has spread as far as it has, as it reinforces identities for their respective “networks” that are at odds with their actual philosophies. Don’t get me wrong: I’m sure Netflix and DirecTV and Amazon and Hulu are all open to opportunities that emerge to pick up new content, and will likely take meetings as a sign of good faith in case something truly great comes along in the future. However, as Paskin’s response demonstrates, their association with The Killing was actually a negative one for some, and it’s an association they likely had no intention of making public.

The notion that Netflix and DirecTV have become television’s dumping ground for canceled shows is built on precedents that don’t match up with the possible pickups being reported, and a construct of reporters’ stories as opposed to an actual development philosophy at any of the companies involved. Regardless of whether Netflix and DirecTV want to play this role, these reports—all of which have proven to be duds to this point—have cast them in it, and I’m of the mind that we need to interrogate this more carefully before accepting it as reflective of internal policies.

It’s entirely possible that Netflix or DirecTV could pick up The Killing—however, I’m not convinced it’s any more possible than it was two weeks ago, and I’m certainly not convinced it would reflect their philosophy to this point despite what these reports may suggest.