Jetpack Joyride is available now on iOS devices for $1 and, although the one-touch gameplay is going to remind you of past games, the devil is in the details. You fly from left to right on your jetpack (which is really a machine gun), and the bullets that provide lift also kill the scientists running beneath you. The game has a gleefully chaotic feel, and the act of avoiding obstacles and seeing how long you can survive almost forces you to give it one more go after you die.

You'll also find different vehicles to ride during the game, including something called the "Profit Bird" that opens its beak and makes it easier to collect coins in the levels. There is a teleporter that allows you to zip around and move through obstacles. When you ride the motorcycle, you put on a leather jacket and shoot the scientists ahead of you with a pump-action shotgun that you reload by spinning it. Yes, you turn into the Terminator. It's a great moment, one of the many appropriately geeky references in the game.

The game offers a few tricks to keep you interested. You collect larger coins that give you spins on a slot machine after you die in the main game, and this can give you a number of power-ups and abilities. These items can also be purchased in the game's store using the smaller coins that litter the levels. You can buy coins using real money if you'd like, but after playing for hours and hours I had no trouble earning everything I wanted to try. The microtransactions are nice for people who don't like waiting, but nothing was held back or made more difficult for players who simply want to pay for the game once.

The game also provides missions that will give you additional challenges in return for an increasing number of coins. You'll be asked to run past a number of scientists without killing them, or buzz the electrical fields, or excel at the use of a certain vehicle. Each run you make through the game can move you ahead in a number of different ways: you can go for a high score, focus on collecting coins to buy new characters or items to help you excel, or try to finish a number of missions. This is how you make a simple game last for hours; the many incentives the game offers mean you'll always be doing something and getting closer to one of many goals. Comparing your score with your friends is also a good reason to push yourself.

The random-level generation means you never know what you'll see next, and the attention to detail, along with the subtle humor, separates this from lesser examples of the "see how long you can survive" genre. The game is also universal, working well on both the iPhone and iPad. There is not much here to complain about, so go buy it.