Coinbase has introduced Coinbase Earn, a new program designed to reward users for learning about different crypto assets. At launch, the program is in invite-only mode, and invited users will be able to earn ZRX tokens for educating themselves about the 0x protocol. Users who haven’t been invited to the Earn program will still be able to access the educational content produced about 0x.

According to Coinbase, the program was designed in response to customer feedback:

“In a survey of Coinbase customers and non-customers alike, we found that one of the biggest barriers preventing people from exploring a new digital asset was a lack of knowledge about that asset. Many of the people we surveyed expressed a strong desire to begin learning about new and different crypto assets beyond Bitcoin, but didn’t know where to begin.”

Coinbase CTO Balaji Srinivasan explained that while mining and buying are still the primary ways of acquiring cryptocurrency, earning cryptocurrencies will become much more common in the next few years.

The ZRX tokens that will be earned by the participants in Coinbase Earn will be provided by the 0x external development pool, although Coinbase says that it’s not necessary that all rewards for the Coinbase Earn program in the future will come from developers of the crypto assets that are being awarded.

If you’d like to learn more about 0x, you can check out the educational content provided by Coinbase. You don’t have to be a Coinbase users to access the content, but please note that only users who received an invite are eligible to earn ZRX tokens through the program.