Product Marketing Manager at Input Output Hong Kong - "IOHK"

Input Output HK Limited (‘IOHK’) is an engineering company that builds cryptocurrencies and blockchains for academic institutions, government entities and corporations. IOHK is a decentralised company that fosters small, innovative and agile teams executing on ideas which have the potential to cause cascading disruption.

We are currently seeking a Product Marketing Manager with hi-tech international B2B and B2C market experience to own go-to-market value proposition development, including positioning, messaging, marketing content and sales enablement for our suite of products. Experience of blockchain, or time spent in supporting disruptive or emerging technology offerings from early innovator to mainstream is preferred. In this role, you will craft compelling and visionary narratives across highly sophisticated, technically complex products and take them to market in creative ways. As part of the global marketing team, you will work closely with product management to understand our offerings, identify unique messages and produce related assets and conversion campaigns. Getting the message out will require strong collaboration with the communications team and field marketing to drive tailored content across multiple channels. Success in this role will require the ability to work seamlessly with stakeholders across remote based Product Management, Product Engineering, Business Development, Research, Technical Services, Communications and Creative teams.

How We Work

 Remote Teamwork: Our firm has employees worldwide and collaboration is crucial.

 Communication with the Research Community: We keep in touch with researchers who are working to improve blockchain technology and we incorporate their work into the products that we build.

 Consistent Building and Testing: IOHK implements creative solutions with constant testing.

Key Responsibilities:

Strategic:

 Collaborate: with Executives and key stakeholders to develop product positioning and messaging that articulates the unique values and vision of IOHK’s founders.

 Go-to-market: work closely with Technical Product Managers, Marketing and Business Analysts to help define the story and execute global product release launches.

 Be a brand advocate: who can drive market engagement of a range of evolving offerings including blockchain protocols and related service solutions such as education, research, development, design and more.



Tactical:

 Deliver and maintain product feature positioning and benefit messaging that is robust enough to be globally consistent after localisation

 Drive go-to-market tactical programmes working closely with Product Management, Marketing, Communications, Engineering teams and in-region marketing teams

 Plan and execute global launches for new products and new releases in conjunction with Product Management and Communications

 Work with the Design team to create business development and marketing tools such as sales presentations, conversation guides, videos, infographics, best practice guides, how-to tips/tricks, solution sheets, internal competitive positioning guides etc.

 Be the product marketing expert for IOHK core technologies, supporting related marketing activity such as PR, social, customer communications, events, etc.

 Understand the competitive landscape, including regulatory, legal and use insights to influence decision making across teams

 Work in tandem with Business / Market Intelligence analyst to identify and define research needs with Product Management. Support strategic roadmap initiatives based on global market feedback and competitive insights.

 Collaborate with regional marketing managers and support them in delivering awareness and demand campaigns, including attendance at events, conferences and exhibitions. Serve as a spokesperson for IOHK as appropriate.

 Identify and create business development tools and collateral that support our subject matter experts, from presentations and case studies, to competitor talking points, and more.



Requirements

 Bachelor’s degree.

 Product Marketing experience and a deep understanding of International markets is a must.

 5+ years experience marketing hi-tech / emerging / disruptive technology solutions in B2B and B2C environments. Start up experience a plus.

 Experience in a rapidly growing organisation.

 Experience of taking technology from early adopter stage to mainstream.

 Process oriented - experience in identifying and establishing collaborative work processes.

 Excellent communications skills – written & verbal with experience in engaging with customers and stakeholders at all levels.

 Open Source marketing experience preferred.

 Ability to travel internationally.



Key Competencies

 Ability to build relationships internally; across remote teams.

 Positive, energetic attitude and initiative, with strong work ethic.

 Strong interpersonal and project management skills.

 Ability to work with highly technical information and translate into accessible customer / market benefits.

 Excellent content writing and campaign management skills.

 Adept at presenting; able to engage audiences and take them on a discovery journey.

 Ability to see beyond the present and understands IOHK’s vision for the future.

 Results oriented; metrics focussed.



This role will be reporting into the Marketing Director.