Pizza delivery by drone is taking flight in New Zealand.

Domino's plans to trial drone pizza deliveries are "completely unfeasible" and nothing more than a publicity stunt, a drone expert says.

The pizza company has partnered with drone company Flirtey to trial airborne pizza deliveries in New Zealand in what the company said would be the first commercial drone delivery service in the world.

Store-to-door drone deliveries would start from selected Domino's stores after daylight savings starts on September 25.

SUPPLIED A pizza drone delivery demonstration was conducted by Domino's in Auckland on Thursday.

But X-craft Enterprises director Philip Solaris said pizza delivery by drones was a long way off due to strict Civil Aviation Authority (CAA) regulations and health and safety laws.

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"It's completely unfeasible at the moment," Solaris said.

MIKE CURTAIN PHOTOGRAPHY 18032016. NEWS. PHOTO SUPPLIED / Domino's Domino's launch World First Autonomous Delivery Vehicle DRU - Domino's Robotic Unit New Zealand could become the first country in the world to use a driverless pizza delivery unit from Domino's, the Government has announced.

X-craft is a CAA approved drone operator providing emergency, forestry, commercial, farming and survey services using fixed wing and multi-rotor drones.

Solaris said urban settings were one of the most challenging environments to fly drones with multiple hazards including power lines, vehicles and people to avoid.

There was also a "soup" of different radio frequencies in urban areas which could affect flight performance and tight restrictions around flying drones across roads.

He said Domino's were trying to "jump on the band wagon" in adopting drone technology and described the announcement as a publicity stunt.

Drones were extremely dangerous machines which had the potential to kill people if they collided with a vehicle, he said.

The razor sharp rotor blades could also inflict severe injury or death, he said.

Drone pilots were required to keep direct sight of drones during flights and only experienced professionals should operate them commercially.

"It won't be a pizza delivery kid in charge of that. You can't just programme it to go off and do something."

Domino's chief executive Don Meij said drones extended delivery areas by removing barriers such as traffic and access, as well as offering faster, safer deliveries.

Domino's is also working with the Government to test an autonomous pizza delivery vehicle designed to keep pizzas hot and drinks cold, while travelling on the footpath from the store to the customer's door.

E-commerce company Amazon created headlines in 2013 when it announced plans to trial deliveries via aerial drone.

Domino's selected New Zealand for the drone trial because it had the most forward-thinking aviation regulations in the world, Meij said.

Transport Minister Simon Bridges said the trial was a valuable opportunity for the CAA.

New aviation rules came into effect in August last year to regulate and enable the use of drones for recreational and commercial purposes in New Zealand.

"I have been actively promoting New Zealand as a test bed for new transport technology trials," Bridges said.

"Our enabling laws and regulation means we have the ideal environment to trial all forms of technology."

Domino's was also looking at opportunities for drone delivery trials in Australia, Belgium, France, The Netherlands, Japan and Germany.

CAA spokeswoman Philippa Lagan said because Domino's application was under consideration, it could not comment publicly on it.

Domino's will be able to fly pizza deliveries later this year if its application to carry out operation is approved, she said.

A decision was expected to be made in a few weeks' time, she said.