Hyeri from Girl’s Day, whose role in hit soap “Reply 1988” brought her great fame, is rising as the most sought-after celebrity by advertisers.





(tvN)

The singer-actress currently features in as many as 11 commercials and is in discussion with more advertisers for additional endorsements, according to her agency Dream Tea Entertainment.The 21-year-old recently renewed 30 percent of her advertising contracts when the terms expired.With her soap opera gaining huge popularity in South Korea, she is reportedly in negotiation with 10 more advertisers. Her endorsement rate has also risen 30 percent following her appearance in the drama.Hyeri, who debuted as youngest member of Girl’s Day in 2010, has built a strong fan base with her sexy yet adorable charms.An anonymous advertiser said, “We renewed the deal even without knowing that she was going to star in the drama. Her cheerful image was the main reason we decided to continue the deal.”(khnews@heraldcorp.com)