The camera is equipped with an optical viewfinder, like classic Leicas of old. It does have some modern touches, with different scene modes including "party," "selfie" and "macro." The black & white film will likely run €14 (about $17) while the color pack should cost €12 ($14) for 10 photos. You can also use Fuji's Instax film.

Knowing this is Leica, you may be bracing yourself for the "red dot" tax on the Sofort. The camera runs $300, which is less than I was expecting. However, the very similar Instax from Fuji runs $175, and the Impossible Project's Polaroid-like I-1 camera, which uses the classic, larger-format Polaroid 600 format film, also costs $300. I think the latter camera, frankly, captures the nostalgic fun of instant photography better than Leica's oddly-styled model.