“We are in the business of making men more handsome and as we expand and look for franchise partners, it’s important for us to know which cities will be most receptive to our mission,” said Grooming Lounge Founder and CEO Mike Gilman.

GroomingLounge.com, the nation’s premier resource for men’s grooming, which recently announced franchise opportunities for their luxury barbershop/men’s spa model, set out to determine which U.S. city was home to the country’s most handsome men.

“We are in the business of making men more handsome and as we expand and look for franchise partners, it’s important for us to know which cities will be most receptive to our mission,” said Grooming Lounge Founder and CEO Mike Gilman.

GroomingLounge.com just released the results from their research and here are the major markets in order of most handsome men:

1. Seattle, WA

2. San Francisco, CA

3. Washington, D.C.

4. Boston, MA

5. Denver, CO

6. New York, NY

7. Austin, TX

8. Nashville, TN

9. Atlanta, GA

10. Minneapolis, MN

11. San Diego, CA

12. Chicago, IL

13. Boulder, CO

14. Portland, OR

15. Philadelphia, PA

16. Los Angeles, CA

17. Cincinnati, OH

18. Tucson, AZ

19. Houston, TX

20. Phoenix, AZ

21. Dallas, TX

22. Las Vegas, NV

23. Baltimore, MD

24. Cleveland, OH

25. Miami, FL

GroomingLounge.com based the findings on the following criteria: amount spent on personal care services per man, spend on personal care products per man, spend on shaving needs per man, spend on apparel per man (Data from SimplyMap) and the fittest cities in the nation (Data from 2015 American Fitness Index Report).

While handsomeness may be subjective, the criteria in this survey measure the men in each city’s commitment to appearance.

Grooming Lounge found that men in Seattle spent the most, approximately $3,413 on personal care items annually, while men in Cleveland spent about $2,366. Seattle men also spent the most on shaving needs, and the second most on personal care services and apparel. Seattle’s win surprised the researchers until a vast network of men’s barbershop/spas was found, likely helping keep the men in Seattle engaged with their grooming routines.

Coming in third, despite the misnomer “Hollywood for Ugly People,” Washington, D.C. is home to Grooming Lounge’s headquarters and its first two barbershop/spa locations, as well it was named the nation’s fittest city, and the men spent more than all other cities on personal care services and came in 3rd on spend in men’s apparel.

In comparison to how much San Franciscan guys spent on apparel, $3,731, guys in Miami only spent an average of $2,379.

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#MostHandsomeCities

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About Grooming Lounge

Grooming Lounge is the country’s premiere destination for upscale men’s grooming products, services and advice. Open 24/7 worldwide at http://www.groominglounge.com, the company also has iconic Barbershop & Spa locations exclusively for men in Washington, DC and Northern, VA, with franchise opportunities open nationwide and its own line of custom-formulated Men’s Grooming Solutions.