Google Play reaches over 1 billion monthly active users giving developers the world’s largest app distribution platform. Last year, Play users installed apps 65 billion times. To keep that great momentum going, we’re continuing to listen to your feedback and invest in more ways to help you grow your app or game business. Today, we’re sharing new features that benefit developers of all sizes.

Users can now opt-in to beta tests from the Play Store An example of a new collection for apps relating to buying a house



The pre-launch report in the Developer Console



Review benchmarks in the Developer Console







Developers can now reply to reviews on Google Play from platorms such as Zendesk and Conversocial



User acquisition country data in the Developer Console

The Play Console app Playbook by Google Play



Finally, we will be soon making some updates to the Developer Distribution Agreement (DDA), which includes the ability for family members to share purchased apps on Google Play. Here you can see the



Finally, we will be soon making some updates to the Developer Distribution Agreement (DDA), which includes the ability for family members to share purchased apps on Google Play. Here you can see the updated DDA

If you’re attending I/O, come and visit the Google Play sandbox to get your app reviewed by experts.



Whether you’re attending I/O in person, at one of the many I/O Extended events around the world, or just watching from home, you can find Whether you’re attending I/O in person, at one of the many I/O Extended events around the world, or just watching from home, you can find more Google Play sessions in the I/O 2016 schedule

Beta testing is a crucial tool that many developers use in the Google Play Developer Console to test their apps with real users, gather feedback, and make improvements before launching widely. Open beta tests are helpful to get feedback from a large group of users and allow any user to join a beta test.apps that are available only as open betas and aren’t in production yet will soon appear in Play search results, users will be able to opt-in from Play store listings directly, and users will be able to send you private feedback through your Play store listing too.We'll also be adding a new featured section to the store, called, showcasing a hand-picked group of promising open betas that haven’t gone to production yet.There are more than a million apps available on Google Play and we continue to work on making it easy for people to discover the apps they’ll love. To that end, you’ll start seeing newon the store for tasks that might require a combination of apps. For example, when you're buying a house, you’ll see the best apps for finding real estate, keeping notes, getting a mortgage, and travelling in the area in one handy collection. Developers don’t need to take any action to take advantage of this benefit, apps will automatically be chosen. These contextual collections make it easier for users to discover complimentary apps as well as new types of apps.Your app business relies on having high quality apps. To achieve quality, your apps need to be tested on a range of real devices before you ship them to your users. Play’s newsummarizes issues found when testing your app on Firebase Test Lab for Android on a wide range of devices.Along with diagnostics to help you fix any crashes we detected in your app, your reports will also include screenshots from devices that use different Android versions, languages, and screen resolutions. These can help you find layout issues. We’ve also included early warnings of known security vulnerabilities that may have sneaked into your app -- even via third party libraries you rely on. You can enable the pre-launch report in the Developer Console.Your app reviews offer a wealth of information on what your users like and dislike about your app. We’re expanding on the improvements we made to ratings and reviews earlier this year, to offer you more ways to take advantage of reviews and better engage your audience.let you see your app’s rating distribution compared to similar apps in your category for a list of common topics which are relevant for all apps – like design, stability, and speed. You are also able to see how each area impacts your app’s rating.will let you see your app’s rating distribution for a list of topics which are specific to your app. With this analysis functionality, you can more easily identify what users think of your app and where to focus your improvement efforts.Developers frequently tell us they find replying to reviews valuable as a channel to directly engage their audience and gather feedback. In fact, we have found that users who update their star rating after a developer has responded to their review increase it by an average of 0.7 stars. For developers who have their own customer support solutions, we’re making replying easier with a new. In the last few months, we’ve tested the API with Zendesk and Conversocial , so you can now start replying to reviews directly from those popular platforms or build your own custom integration The User Acquisition performance report in the Developer Console gives you a snapshot of how many users visit your store listing, how many install your app, and how many go on to make purchases. We’ve now added the ability to seeand you’ll soon be able to seeand compare your app’s conversion rates to similar apps on the Play store. With this data, you can find opportunities to focus your marketing efforts and increase your installs with tools like Store Listing Experiments Hundreds of millions of users, many of them in emerging markets, are coming online and, for many of them, their first experience is on an Android device.To help you get your app ready for this opportunity, we’ve created Building for Billions guidelines with a development checklist to help you optimize your app. You can also get more in-depth tips and best practices for expanding to new markets in the accompanying Building for Billions Playbook To help you meet local expectations when you set your prices and make purchases more attractive to your users, the Developer Console will nowin each market. For example, for a US app priced at $1.99, a user in Japan would see ￥200 rather than a non-rounded price from a straight FX conversion. You can also set up pricing templates to change pricing for products in bulk. You can make this change in the Developer Console.While you're working on getting your app ready for billions of users, we've been enhancing the Google Play experience for them too. With improved compression, we've made app updates more data efficient, and we're focusing on making the Play Store itself faster than ever on all connection types.We’ve also revamped how we select visible apps in key markets likeandto better showcase apps that are more relevant locally and apps made by local developers. And we continue to add more payment methods in new countries, including carrier billing and gift cards in India and Indonesia.To give you access to your data when you need it, and to keep you informed of crucial business updates with notifications, we’re launching the Play Console app . You can access your app’s data including installs, uninstalls, crashes, ratings, and reviews. You can also receive push notifications for important news like when your app update is live on Google Play. And you can even reply to reviews directly in the app, making it easier and quicker to engage your audience when you want to. Get the Play Console app on Google Play today Staying on top of all the features and best practices and strategies you should consider when growing your business can be a challenge. We’ve built another app, the Playbook by Google Play . The Playbook is a tailored list, based on your objectives, of the latest articles and videos from Google experts and across the web to help you grow a successful business on Google Play. Join the Playbook beta today and let us know your feedback.