About

About

Mission

The Red Shirt™ — also the official shirt of UW Homecoming — is no ordinary shirt. It’s the only one of its kind designed to unite Badgers and give back to the University of Wisconsin–Madison. Proceeds from sales go to student scholarships, giving deserving students the chance to earn their UW degrees.

Every Shirt Sold Makes a Difference

The Red Shirt™ is changing the lives of future Badgers. Learn more.

History and Retired Editions

The year was 2008. The idea was simple: give Badgers a spirited way to give back. The tradition of The Red Shirt was born — because ever since the first edition was unveiled in ’08, a new, collectible design has been introduced every year. In 2015, we released The Red Shirt, Limited Edition by Virgil Abloh ’03, a cutting-edge designer who, three years later, became the director of menswear for Louis Vuitton. He applied his unique brand of elevated street style to the classic University of Wisconsin T-shirt to create three new designs. With each new edition of The Red Shirt, the previous one is retired … never to be sold again. But because every edition of The Red Shirt unites Badgers and gives students the chance to earn a UW degree, they’ll never be forgotten.



12th Edition | 2019

11th Edition | 2018

Tenth Edition | 2017



Ninth Edition | 2016

Limited Edition by Virgil Abloh | 2015

Eighth Edition | 2015



Seventh Edition | 2014

Sixth Edition | 2013

Fifth Edition | 2012



Fourth Edition | 2011

Third Edition | 2010

Second Edition | 2009