Aerie has been taking the lingerie world by storm with consistently strong sales.

The lingerie brand of the teen retailer American Eagle appeals to young women with its curvy models and unretouched images.

Iskra Lawrence is perhaps the most recognizable Aerie model, and she illustrates the confidence Aerie encourages its shoppers to have as well.

She told Business Insider she was axed from her first modeling agency for having hips that were "too big." She was just a teenager at the time. Now Aerie announced that she would be an official brand representative.

Jennifer Foyle, Aerie's global brand president, said in a statement:

Aerie is about embracing and celebrating the real you; Iskra embodies our mantra of challenging conventional standards through her unique beauty and vibrant personality. We are thrilled to bring her to the forefront of our campaigns.

Lawrence chatted with Business Insider last summer about her experiences as a model and about what's important to her. It solidifies that she is, indeed, a role model for young women.