After shopping around for a new keyboard for almost a month, I bought this right away for one reason; in store, it was 99$. What a steal! I was so close to getting a G810 but once the sale started, it was a no-brainer. The keyboard will never slide around, and the Romer-G switches really allow RGB to shine. I'd say it's the cleanest keyboard I've owned. Pictures don't do it justice. The Romer-G switches themselves are fantastic. It's a great switch that has that tactile feel when making quick strokes, but just mushy enough so when writing an email, the sound isn't obnoxious. The keys in game, do they make a difference? Yes, I believe so. Any movement in say a shooter, really feels much more fluid with your mouse. But when snap shooting, it gives you the micro to precisely be where you want it. Cons: It's a big keyboard, which isn't a big deal for me but for others it may. Logoitech's software can be confusing but it's manageable. Overall, get it if you have the budget, get it ESPECIALLY if it's sub 100, and if you can't, get a G810, you won't be disappointed.