- Put together your own search engine ranking system by picking highly trusted curators that only use high-quality content

- Creators can invest in validating claims about their content to ensure its authenticity, originality, and subject matter in order to make more money

- Brands can be sure that their logo is only being used against approved pieces of content

- Find other people trying to claim your content as their own to protect your intellectual property

- Establish a provable chain of custody for your academic paper

