Description

This is completed downloadable of Test Bank for Marketing Management 11th Edition by J.Paul Peter, Jr.James H.Donnelly

Instant download Test Bank for Marketing Management 11th Edition by J.Paul Peter, Jr.James H.Donnelly after payment

Relate:

Product Descriptions:

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Table of Content:

SECTION I – ESSENTIALS OF MARKETING

Part A – Introduction

Chapter 1: Strategic Planning and the Marketing Management Process

Part B – Marketing Information, Research, and Understanding

Chapter 2: Marketing Research: Process and Systems for Decision Making

Chapter 3: Consumer Behavior

Chapter 4: Business, Government, and Institutional Buying

Chapter 5: Market Segmentation

Part C – The Marketing Mix

Chapter 6: Product and Brand Strategy

Chapter 7: New Product Planning and Development

Chapter 8: Integrated Marketing Communications

Chapter 9: Personal Selling, Relationship Building, and Sales Management

Chapter 10: Distribution Strategy

Chapter 11: Pricing Strategy

Part D – Marketing in Special Fields

Chapter 12: The Marketing of Services

Chapter 13: Global Marketing

SECTION II – ANALYSING MARKETING PROBLEMS AND CASES

SECTION III – FINANCIAL ANALYSIS FOR MARKETING DECISIONS

SECTION IV – MARKETING MANAGEMENT CASES

SECTION V – STRATEGIC MARKETING CASES

SECTION VI – DEVELOPING MARKETING PLANS

Product details:

Language: English

ISBN-10: 0077861051

ISBN-13: 978-0077861056

ISBN-13: 9780077861056

People Also Search:

download sample test bank for Marketing Management 11th Edition by Peter

11th Edition by Peter instant download test bank for marketing management pdf

test bank marketing management 11th Edition by Peter free download

management 11th Edition by Peter doc scribd