The media’s rather cautious and measured approach to the story, particularly in light of its aggressive coverage of other recent hit and run cases, is difficult not to notice. Hindustan Times’ report on the accident says that the driver worked for a “private firm” and never once mentions the car’s Reliance affiliation. The Times of India which published a story on December 9, 2013 with the headline – “Reliance employee takes responsibility for accident involving Aston Martin” has removed the report from its website without any corrigendum. While Google still contains the link to the story, clicking on it leads to a dead link. On the evening on December 11, 2013, TOI published an edited version of the same report on its site without any mention of Reliance, choosing to call it “a national-level firm”. We tried contacting TOI for an explanation for this editorial decision, but received no response. Times Now, which is based out of Mumbai, has totally ignored the story as well. DNA has also removed their news report on the incident.