The official Twitter account for the anime adaptations of Yuki Suetsugu 's Chihayafuru manga revealed the opening and ending theme song artists for Chihayafuru 3 , the third television anime season, on Friday. 99RadioService , who performed the opening themes for both previous seasons, returns to perform the new opening song "COLORFUL." Band Harassment will perform the ending theme song "Hitomebore" (Love at First Sight).

The anime was slated to premiere in April on NTV 's "AnichU" programming block, but was delayed to October. The anime is also scheduled to air for two cours (two quarters of a year).

Morio Asaka is returning to direct the anime at Madhouse . The three main cast members will also return, including: Asami Seto as Chihaya Ayase, Mamoru Miyano as Taichi Mashima, and Yoshimasa Hosoya as Arata Wataya.

The first 25-episode television anime season ran from October 2011 to March 2012. The second season, Chihayafuru 2 , premiered in January 2013 and also ran for 25 episodes. Crunchyroll streamed both seasons in several countries as they aired in Japan. Sentai Filmworks released both seasons with an English dub on home video. HIDIVE is also streaming the first season with Japanese subtitles and an English dub .

Suetsugu launched the manga in Kodansha 's Be-Love magazine in December 2007. Seutsugu stated that the manga will likely not end until October, when the third anime season premieres. Kodansha Comics is releasing the manga digitally in English.

Suetsugu's manga has also inspired three live-action films. The first film, Chihayafuru: Kami no Ku (Chihayafuru: Upper Phrase), opened in Japan in March 2016. The second film, Chihayafuru: Shimo no Ku (Chihayafuru: Lower Phrase), opened in Japan in April 2016. The third film, Chihayafuru : Musubi , opened in Japan in March 2018. A five-episode live-action tie-in series, titled Chihayafuru -Tsunagu- , premiered on Hulu Japan in February 2018.