As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation.

Video marketing is no longer an "up-and-coming" content strategy. It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

The most recent statistics show that video content isn't just effective -- the demand for it is growing at an impressively rapid pace. Here are a few video marketing statistics from 2018 that you should keep in mind:

54% of people want to see more video content from marketers.

Latin America has the highest demand for video content in the world.

Overall, 83% of consumers worldwide prefer YouTube to watch video content.

Overall, 73% of consumers worldwide prefer seeing videos on social media that are "entertaining."

In 2019, v ideo was the #1 form of media used in content strategy, overtaking blogs and infographics. (Source: 2020 State of Marketing

To learn more about how video marketing can help convert customers and increase engagement with your brand, check out the infographic below from Vidyard (and for even more information, check out its Video in Business Benchmark Report). It breaks down 16 compelling video marketing statistics in the context of viewing platforms, distribution channels, business video consumption habits, and more.

Image Source: https://www.vidyard.com/blog/16-video-benchmarks-need-to-know-infographic/

Want more tips for creating videos? Check out these promotional product video examples.