Crunch time is <a href="https://twitter.com/hashtag/LowryTime?src=hash">#LowryTime</a>. <a href="https://t.co/j2lvzsjYjf">pic.twitter.com/j2lvzsjYjf</a> —@Raptors

The Twittersphere in Nunavut blew up last night in the fourth quarter of the Toronto Raptors' game against the Miami Heat, when Raptors play-by-play announcer Matt Devlin dropped a Nunavut reference after one of the biggest shots of the Raptors' playoff run.

Toronto Raptors' Kyle Lowry reacts after making a three point basket against the Miami Heat late in the second half of NBA playoff basketball action in Toronto on Wednesday. Twitter erupted after Matt Devlin, the Raptors play-by-play announcer, called that Lowry made a deep 3 'from Pond Inlet.' (Frank Gunn/The Canadian Press)

Up by three points with less than a minute to go, Kyle Lowry — who's struggled making shots this series — drained a deep three-pointer to secure the win. The Air Canada Centre and Jurassic Park promptly erupted, and the shot was so deep Devlin analogized that Lowry made the shot from Pond Inlet.

Twitter also promptly erupted in Nunavut, where Devlin actually has ties (we'll hear from him further down in this piece.)

Some true North love on the Raps broadcast tonight. "Kyle Lowry from Pond Inlet" <a href="https://twitter.com/hashtag/WeTheNorth?src=hash">#WeTheNorth</a> —@adriannkennedy

Beautiful 3 by Lowry but the call "from Pond Inlet" was the BEST <a href="https://twitter.com/hashtag/WeTheNorth?src=hash">#WeTheNorth</a> <a href="https://twitter.com/hashtag/Nunavut?src=hash">#Nunavut</a> <a href="https://twitter.com/hashtag/CanadasTeam?src=hash">#CanadasTeam</a> —@katechc

Matt Devlin just name checked Pond Inlet Nunavut to describe Lowry's super clutch long distance 3. Memorable hoop. <a href="https://twitter.com/hashtag/rtz?src=hash">#rtz</a> <a href="https://twitter.com/hashtag/raptors?src=hash">#raptors</a> —@KentDriscoll

That Pond Inlet shoutout was fantastic. <a href="https://twitter.com/hashtag/Raptors?src=hash">#Raptors</a> —@NuRyanOliver

Some misunderstood the call though, and were understandably very confused.

Siri where is Pond Inlet? <a href="https://t.co/mQjyMJglnT">https://t.co/mQjyMJglnT</a> —@Joelle_222

<a href="https://twitter.com/Joelle_222">@Joelle_222</a> I thought he said "across the pond from England" —@jgetwrec

Others made Devlin know they appreciated the shoutout

Hey <a href="https://twitter.com/matt_devlin">@Matt_Devlin</a>, Our Pond Inlet visitors went crazy with your shoutout after Lowry's huge 3 <a href="https://twitter.com/TSN_Sports">@TSN_Sports</a> THX! <a href="https://t.co/uhQULpa7d3">pic.twitter.com/uhQULpa7d3</a> —@radic_dpcdsb

<a href="https://twitter.com/Matt__Devlin">@Matt__Devlin</a> thank you for including <a href="https://twitter.com/hashtag/Nunavut?src=hash">#Nunavut</a> <a href="https://twitter.com/hashtag/PondInlet?src=hash">#PondInlet</a> in a HUGE game for the <a href="https://twitter.com/Raptors">@Raptors</a>. <a href="https://twitter.com/hashtag/WeTheNorth?src=hash">#WeTheNorth</a> —@InukEskimo

"<a href="https://twitter.com/Klow7">@Klow7</a> from Pond Inlet!" That commentator rocks for giving a shoutout to my home town! <a href="https://twitter.com/hashtag/PondInlet?src=hash">#PondInlet</a> <a href="https://twitter.com/hashtag/Nunavut?src=hash">#Nunavut</a> —@Ipellie09

Not planned, Devlin says

Devlin is known for giving shoutouts to Canadian towns when the Raptors hit a big three-pointer, but it's not the first time he dropped a Northern reference. He's mentioned Yellowknife a few times, and even Cape Dorset once.

But no, he says, there isn't a list of town names beside him, as some people believe.

"My knowledge of Nunavut is really from my brother and his girlfriend. They go up there about once a year. So they have friends in different areas," Devlin said, adding his brother and his girlfriend are involved in the Inuit art community.

"That was a long three, and Pond Inlet came right to my mind. It's great there's been a reaction to it. Obviously there are so many great basketball fans [in the North]. I'm happy to recognize Nunavut, and Pond Inlet specifically, when there's well over a million people watching the game."

Devlin said he and his brother were texting back and forth and his brother mentioned a few Northern places for Devlin give nods to.

Asked if maybe he'll try some traditional Inuktitut-named towns, like Pangnirtung or Qikiqtarjuaq, Devlin said he'd have to get the pronunciation down pat first.

"There will come a day when that will happen, but I would never want it come out and not be able to pronounce it correctly," he said. "To me, that's extremely important. So absolutely that'll happen at some point. I don't know when, but certainly I know there's a tremendous following [in the North]."

Devlin says he hasn't had a chance to respond to the tweets to him — he boarded a plane Thursday afternoon destined for Game 6 in Miami — and if Toronto wins, he'll be headed straight to Cleveland for the NBA eastern conference finals.