Videotranskription

Hi yes, questioning good Hi, my name is update Wednesday oh roll of stats all way back it's coming very soon and yeah it's almost done their seats. So here Awesome way I mean Hi, good, happy have a different one. Every night, one so uh to see how many people we are gonna be here, listen to podcast of one point, five States makes Rest again here no okay alright. Thank you, folks. We have 60 slides and 45 minutes and we have to do this year. If your neighbors popped into you back then now Alright we're gonna go ahead and start regardless of your talking we're, not here we go. Thank you for the shoes that seem to work. I tried to approach uh I've been podcasting since two up two thousand four uh in the whole bunch of stuff we've got like I said, if you listen to one and a half feet, this is gonna be a great presentation for you know once we done, we don't really fast uh. We got four 60 slides doing 45 minutes uh email me Robert dot com and I will send you the slide at the end and uh actually put exercise of his hectic time, but I thought we had 60 minutes um so bad when it anyway I've been practicing for a long time here's. Patches we're gonna skip that and get into the point stuff I'm relations at lipton and that means I get to see all these people stats and your stacks of gorilla. Yes, you can hear me um. I am taught. I will yell I'm gonna turn. It up there. We go put it to minus one point. One. There we go um so this gives me some nice analytics and let me know what's going on out. Thank you guys. Thank you try not Oh my eight, but one of the things that miss is alot of people still think that empty or info casters are where the majority of podcast listening comes from it's not true. If you took all the downloads meant the end of this market life, cereal House before toyota and bmw are American public radio twit them off. If you combine them all double them the podcasters on lipton are greater so thank you to Okay so now I wanna start this off because this is it's still the question. I get the most and I have this light up your less you don't give a second like this, but it's the ideal link of the episode is 22 minutes people have written articles about this one person called me that trump of podcasting for disagreeing with them um those people that say that don't know podcasting here's the reality eighty four percent of the shows on lip sync with over hundred thousand downloads per episode where 51 minutes or longer, but always that's just lips Okay well, I wanted to jim's July seventh so it's recent shows you how recent was working on this and I looked at the top 200 episodes is Apple gives you that and here's what I found eight point six percent or 22 minutes shorter. 62 percent 44 minutes longer nine point six percent more than the 22 we're, two hours or longer now take up public media Anybody else's triple work two hours or longer than the 22 minutes don't worry about the length of your show don't listen to anyone. That tells you should be 22 minutes or 30 minutes early detection is even an ideal length. There isn't, you know I've said this before. If you have 15 mins of content to 15 minutes, talk yes, 60 minutes to 60 alright don't worry about the length Dave Jackson is a uh there's. No such thing as too long, just too boring and I was saying 15 minutes of content but out of the two hours star wars episode, one Okay, if you have two hours of content to two hours don't worry about it, so well just first look podcasting ego equals download squared We did an adjustment and listen to our stats. It was a lot of bruised egos. Uh, but that's for the and so those come down and everybody is doing that now. Thankfully did that after last year's podcast movement and nothing forks over head smacked around um but just remember there's, a lot of people out there telling you stats don't listen to that we're gonna get into some real numbers here, so here's, some real numbers and what people actually do so this is podcasting stats for episodes released in the month of may and measured at the end of June, so on average, each episode is about 45 days old, so what we The median number was a hundred and 45 downloads per episode so the present the second half the episodes released 100 and 45 dollars or more for less than half 145 for more 20 percent, even had 12 hundred downloads. You wanna top 12 by 20 percent 33 got in the top 10 seven point two percent that's the magic number the five thousand that could you we're advertising and higher really make sense top five three thousand 19000 33000 so top one percent just 33000 uh and then they adjusted me and that's right take the Joe rogan zahn dental zahn throw them out. Uh and I take anything with three of us downloads and throw it out. Um that adjusted me 14 hundred eighty two now you might say the hundred and 45 dollars references ingredients slow in blogging it's like three anchor is zero, literally zero. Someone send me stats for anchor. They 47 thousands shows in this one uh was in Great major one of the top ones and other 47000 shows 34000 had zero, listens in the last month from April shows oh so, they literally have median of zero. Now again, seven point two percent means one and 14. If you're getting into pod casting starting to make money advertising that's where it starts and going to the race track go to vegas take your money sort of black much better uggs, but if you're in a pod casting for other reasons, other than just through advertising that's the right reason She's the worst first question about podcasting is how do I make money if that's your first question of like icing. This is not the medium for you. Alright men, my podcast will be options as a Tv show movie. I see people say that I'm King and I'm gonna do this so there has been about 20 out of 500 and 50000 shows in the kind of have that and now these are ones that were on lips and when they got options so we've had a good share. It with some others, but so 20 550 don't need a Tell me that's, like lottery numbers, if it happens great, but don't think that your business model don't make that your decision on where to go and what to do uh it's not something happens. But keep it in perspective. You are much more likely to get a book deal as a broadcaster, then get option is to move because if you are the podcast of the show the audience book publishers will will go hate. You for money and you've done topic. Let's talk and near time just one article Book it also has our eye. Don't publishers are discovering pipe casting discovered in two thousand five New York times has found out about it. Alright. This is my favorite new one. The netflix of pod casting so this is been been thrown around. Alot lately so this is an article from August seventeenth two thousand 15 is how the netflix of pod casting, how do people remember how it happened yeah Not too many uh and in this article came out a little bit after that in September. Why how could be much more than the netflix of, for five guest um. How many games didn't work out very well with our perspective. Um Mark marron headed direct relationship with producers. It 43000 paid subscribers to his premium. Anyone in the House and they had less than that six months later, for the whole thing yeah uh alright the next. This, I love this one. He did there was another one amazon wants to become the netflix of podcast so hey it's not just a small They want um the, netflix of podcasting is the biggest media battleground, 20 17. You didn't really happen. Did it and why is he holding his Mike like that. Um so the effort to find this moment. Finally, here wait a second. This is the same company that had it three years ago. We go back to the slide ready three years ago, 20 15 it was saying netflix work so fast, company get your act together uh an ex googler sales are home to do the next to podcasting and this one luminary 40 million dollars than ever to Pakistan, luminary hasn't, even launched the ceo of luminary, is a genius. He swindled 40 million dollars out of these issues because they did. Let me just say this netflix let's explain netflix yo netflix was really popular it's a content Tv shows and movies are hard to get and bring on the Internet in one easy place to get that was a beauty of netflix right. These companies and also doing Which you're taking easily available contact to our sweet and they're making it hard to get that's not the netflix of casting that's the blockbuster of my best thing and look John oliver and Russell pros jock strap couldn't save blockbuster video. Anybody that watches the debt for this week last week tonight, doctor joke everyone else was alright, but anyway, he John oliver percent russel pro jock strap to two of the remaining blockbuster videos up in Alaska and those close earlier this month there's one block buster left that's one more It's gonna be a netflix of podcasting left and three years alright here's. What people wanted to say. They were the netflix hypocrisy. If nothing to do with convenience, it has to do with the stock market here's right here is when they started doing those articles here's the stock crisis that's. Why. Because it jumped up from this point and now it's way up here, so now it's really interesting to say next it's about testing, but it's not it's a blockbuster in the podcast and we don't want that so here. Someone says this year reality this is for any I'm making it really easy for those new season reporting the dollar check. I'm gonna make this really easy for them to understand right Here it is our sis equals. Netflix of podcasting and in to make a really exciting for them. They're pound victory right out so now I'm speaking, their language, all the kids people with kids to play for and I got that Joe um. Now this one here the economist vehicle. You know a car is going to kill audio I've been hearing this people telling me aren't you worried people gonna be the autonomous cars they're gonna be driving and they're gonna be able to watch the videos that we listen to podcast anymore that's what I've done if anybody sort of People ask me that don't worry about that is coming it's gonna put you out of business and show you the video here Boom oh, yeah getting Mark oh uh hm and then here's another here's some other recent stories of the timeless vehicles killing the drivers, um when we talk about fear and the time to vehicles, it's the car's gonna kill us. I'm not worry about them telling us that's that's what we think of it. So no podcasting audio passing them around for a long, long time And here's the beauty about podcasting and this is take it back to two thousand six used to be most of consumption was on the computer and then some people consume on three players which they had originally download. It to the computer. Then sync over and the three percent was Mobile devices and how things have changed see Mobile went from 43 percent to 20 12 to 69 percent 20 15 10 now eighty five percent, but here is really interesting Join us for the pie kept getting bigger the amount of computer downloads during this period stay. The same the growth was all on Mobile and it's all about Mobile and when we talk Mobile right now, we're talking is the ratio of consumption and we see direct is five point two to one and this is for June is to But there's, a lot more android devices out there and when you look at the construction on the typical ios device it's 25 to one. This is an opportunity. This is what were your audience says. So don't forget don't neglect your audience, but hopefully will pick up some here in the future. Uh. I looked at him geographic information and this is again from this dozen includes modified so this is from June 63 point three percent of our downloads were from the us uh the uk was five point five. Canada, five point three. Sweden, three point eight sweet love their podcast think about that that's 10 million people vs 300 and 20 million people They're double the consumption for capital, for Sweden, Australia, Germany and Japan now it again when you have some popular shows as we uh and this goes down the lines of top 20. So there's, your top 20 again I'll make the slides available later. But here's the important one aggregator acts June 20 eighteen um 62 point eight percent Apple podcast itunes spotify six point eight percent that was with just 24 percent of our shows overcast Place three point 17 cast box two point two state route, two point one. Podcast addict, two point O five and then pockets make sure your show is an all these places. These are the ones to concentrate on Iran being comes in here and uh we'll talk about another one that reach and recently watch later uh but this tells you how quick things drop off, but this is your top ones. Now, when we look at where people are consuming as an ecosystem I just saw the aggregator act Apple podcast is in here, but here's the important thing to you. So the 60 people go back here for second, that's 62 point eight percent doesn't tell the full picture because when you submit Apple, podcast, you get into over cast and cast box and ship to jelly pocket casts and podcast addict submit Apple represents 79 percent of your downloads. Four to five of your downloads are because you submitted top of podcast your speed All is representing 90 percent of your download so anyone that says the kid is dead. If you see me say to do the slide couple of years ago. This numbers, like eighty six percent. It goes up alright hasn't got the dying is going up um, but spot if I'd that is the big difference from the past, you know that seven percent that's a huge josh uh for someone that was really not on the chart here go nine percent that's. It to your website. Your blog and social media combined people that obsess about the website that's Yes, I know people love their website but that's not where your audiences that website to get me wrong and you have to have a website but your feet is alot more important. Uh and then having a Mobile apps about one percent, but not every show has that so, excuse the little bit, but obviously Apple is the big dog in the industry and Apple made podcast analytics available. Thank you, Apple uh. It back in December, but people look at the analytics the wrong way and it's a couple of things to remember about the analytics first it's the last 60 days when you go in and look at the Second, this here the magnitude, how can the number of downloads ignore that. It's only Apple podcast is not all of you that it's not anything from stitch your or over caster spotlights not anything it's only that. Don't worry about the magnitude of your stash from Apple. Worry about this stuff. What's happening when people listen where are they not listening where are they listening these are two really valuable pieces of information because that you can move this light head over and find out what you were saying that Interesting what was an interesting idea and add alright. Those are the values of Apple, stats now we talk about what they're not listening to here's, something you need to know and is 12 and is 12 there's, a new feature for Apple. Podcast. You can change on your air pods to double tap to go next track and Apple podcast app. You can now change it to skip instead of next this is how easy it is now to skip and app don't 30 Another 30 seconds, so if you don't wanna have that dip really deep you need to have if you're gonna do add your podcast to really engaging ads. Don't do they have paper. Crinkling in the background dry read adds the creative the engaging mix. It in with your story. If you're on the service that relies on 30 second stitched in ads you're gonna be in trouble because it's skipping out No one else's voice lol sudden juxtaposes in the Middle of an episode, but more important than White people are skipping. I was a is why are they listening here. Was a podcast and they've led a 15 minute period where nobody left. If you go into your stats and you see that listening to what that is, I was going through. My episodes and I found some episodes where people were listening, like a really long period in the car. What did I say it was listener feedback and listen to my listeners listening with my other listeners. More than they listen to me uh What that meant candidate more listener feedback so the next time start case anymore feedback, even more so. But go into your episodes. Apple gives you this great information now to see what people are listening and where they're not go and look at your last three or four episodes find out why people like yourself, why they didn't alright. Now Apple podcast um here's, one thing they don't like. They don't like. This word itunes anymore. It seems to be kryptonite to superman for some reason um so do not have itunes anywhere on your side. They don't want it. There um. What they want on your side is they want the new app. This logo and when you match over it, you mouse over it Chapel podcast listen on Apple pie cast you wanna do official banners so you know, get an Apple package go to your site mouse over the link to it make sure it doesn't say itunes anymore because if you wanna get featured by Apple, they will look at your site. They will let you know if they see the word itunes. We sending internal email to listeners up until it's and customers and we said hey listen to the feed and we had some old copy in there and said, listen to the feet and itunes and get an email from someone I've always said you should, I use city Customers so um they again don't use this if you want to get featured in the Apple, podcasts um make sure you go through and clean up your lowest alright. If you would listen um or your other host Apple edit a whole bunch of specs last year um there's the itunes, tidal itunes, summary episode type is it full trailer season number episode number uh the ratings and stuff you should always have ratings exposure clean and itunes. Author um here's important Apple does not want in 19 title your show title in the episode titled. They don't want an acronym for your show title. They don't want an episode number in your show title. They want the episode number down here now you still have your main podcast. They wanna cleaned up. They don't want you in the summer here they don't want. You, uh in your main summary by the way they don't want. You to say the word podcast. You know our podcast is about this. They just people. They assume that when someone sees that they know it's podcast so look at your stuff. If you wanna get featured by Apple clean it up make it up for friendly and, if you haven't started using the itunes tags which they are eighteen sticks um if you haven't started using those make sure you do what is What good boy, which one I'm sorry this itunes, all the stuff here. I just added. You, host with lipton. When you go to publish an episode. You just scroll down and see if they're your wherever you post your hosting your with your podcast, they should have a section for jeans items it's a good host would ask what is recommended putting in the itunes tidal okay so for example, if White so my episode, title whiskey go 457 is 11 to three check out the 457 so what it is is What the title should be. This is for a guy this is for an episode. I should point out this is the episode level. This is episode level. Your episode level should not have anything to reference your itunes. Yours, your show. Title. So you're episode, title should not have your show title with that. I apologize for any confusion. There oh oh no. Oh that's because of my titles are optimized because I do podcast on ios so I was putting with version Hey West was released since the last episode because of people going and they search for the latest episode of iowa and it helps my show by the way itunes tidal and itunes. Author of the two 50 year olds that Apple searches for it so what you information you have in here that's what I was gonna look for when someone goes and searches in an Apple podcast itunes that's where they pull information from don't be spammy I'll get to that little bit um when you do put this in right now I've been told it's getting updated right now. It doesn't show the episode numbers and it shows the date and this is how chosen that Problems accessibility but I've heard that accessibility she's getting fixed in the vegas. I was 12 fix that, but uh hopefully that will be out here when I was 12 rolls out any in September timeframe. Alright, but here is appointment. We saw the importance of agents here's the kitchen kicked out of Apple podcasts copyrighted music. I had someone one time say to me uh. They won the duel ends up on podcasts and playlists Apple music and I said you can't do that nigga. Why about the seeds they're cute when Yeah um speaking profanity and not labeling your show is explicit. Will get you kicked out. Having the logo of any major League, baseball or any other pro sports team in your artwork will get you kicked out. Um having a picture of any Apple products in your artwork will get you kicked out on the town firsthand um having your feed for afford, break for over a month to get your show kicked out so when Apple says 550000 shows and itunes that means it's 550000 feeds that aren't four oh four doesn't mean. This 550000 shows I've been updated it's a lot less than that alright um. Oh, 44 sorry there uh keep soda uh four oh four means break it down. It's broken so if you go to it and it does it for our amazing can't find it so make sure your feet is valid in working there are a lot of people that will release podcast episodes and never check their own show every time you release the new episode. You have the potential to break your feed, putting in if you, if you win your description of your show or the title of the show, put dot dot dot and you have done it in a word document and you copy it over to our assess that has the potential to break your feed. Those three dots become a Character in Google docs and work and that character special character breaks our ss so when you publish new episode, you can break your feed by putting a dot dot dot in there. Uh that simple and the other characters will break. It as well. So every time you publishing episode, you should check your feed to make sure that actually still works having profanity in the title or description in your feed, even with explosive tags, will get set the greatest example of this one was a show got kicked out and it was a show about animal cruelty and animal rights and the title of the The evils of oklahoma cock fighting guess which were docking kicked out yeah um so just just be careful with what you have in the title description apples box search through the title and description and they find with entity you'll, get you'll get kicked out. Yes, if you have some of this is per family and some without and the little you can label individual episodes again here's the thing if you label and you can say whatever you want in the episode as long as you label explicit, but if you have, if you're So it is a tie rate about the photos and you say in the title mofo and you say it out, spell it out that will get you kicked down it's the texture or Apple can't filter the print of filters don't do that. So you can't have any profanity written you can save profanity you label that episode exclusive mind you labeling a single episode of the 300 and one that Apple only in this is up to 301 episodes one episode that's label exclusive, get you kicked out of India. If you even want so if you're one episode where someone drops an F bomb edit out don't make one episode explosive because you will lose over one and a half billion people in the world, cause in the end of the eighteen other countries do not allow even one episode of the explosive picture whole show out yeah. I think it takes about a month or two oh 31. You do it it's gone. We got at the store to get done. Yes, alright here. Okay, any of the seven words of George carlin right that's explicit someone said to me um. If I say oh, my God is that considered explicit. I go well depends on the concert you're using it. Um. What were you doing when you said that but normally no, that wouldn't be explicit alright. If it's one of those have more Apple will not give you an exact list because if they give you an exact list and people will work around that list so comes just Jason mates and it's uh data relationship so live labeled, an exclusive just learning issues right so I would say I you know, I always say it if you talk about the vagina and the penis that's okay. If you talk about them coming together that's not Oh, yes, so what is that mean to give more than 300 of the seven. They start dropping off your apples and Apple. Podcast and I just the only index 201 episodes when you go into the store and it's the app and look now, someone hit the subscribe button and get all the episodes but as far as the story goes for search results that's, it that's why, if you ever look at John Lee dumas, an Apple pie is it's not one show he's got whole bunch of archive shows he's over 300 episodes for our feet, Throw out your ball this one 's, a keeper putting your newest water gets tough. Yes, it is no no it's a 301 most recent episodes. 301 pop your feet, most recent so once it goes to three. Oh one becomes here to no longer index and it's been that way for a long time um alright and finally, here get kicked out and this is a recent one having the wrong language code set your feet. If your if your feed is set to English language and your speaking Spanish, that will get you Apple pie cast and hear speaking Russian and says German that will get you rejected so just make sure your language code is set to the language speaking. Now it's bilingual podcasting your teaching someone that's okay, but if it's you know 100 percent of your language is Spanish and you have set for English that will get your show kicked out or not approved and then getting kicked out this is recent here um this was this is kind of funny ones. Success face podcast and it's like uh success girl Chris ricci um there's, a uh here's, a girl cuz. We share is tips that would blow John Lee dumas exit going to pot by the way when Second chance get truncated at the end of the sunset away um. It changes the meaning um, but it any case. This is he is gaming with these things here. Um and so don't be spammy like this. It will get you kicked up here is code um so here is actual from Apple to a podcast. Yesterday and it was your show and name of doctor does not comply with the below Apple pie cast requirements irrelevant content or spam. If you have any other, please It is an Apple, podcast subscription to pull the content any time should we deem appropriate best Apple pie. Cuz. They are cleaning up the store if you are spamming on there's, an example of the podcast. I give where the podcast launched and they said that they were gonna interview people and one of the people they said they were gonna be was exhibitor and the show launched after they get died pouring interview yeah alright. This will get you kicked out to um this is a person on fiber that sends these around the podcast podcast podcast promotion, hope you're fine are you looking for someone who can promote, advertise and market your valuable time guess I can help you. I will Real and active listeners right there that's a telltale sign that they're not um and they will give you subscribe downloads. Ruby ratings rank on itunes store do you need to service only if you want to keep that about um this one here and I did a bunch of rejecting and I'm not gonna read. It and you can read it when I send you the slide that um this actually service gotta show kicked out of vitamins and we actually, if you kicked out, nice and e-mails after the people ever hey just wanna let you know you should keep that if itunes because you are gaming the system, they Basically, this company was doing the malaysian click farm that was doing faith subscribes and itunes and Apple figured out well has a lot of subscribers is no downloads. It's pretty easy. They can figure it out. I talk to the one of the people that got you Thompson. You know what we're doing and go don't hired to marketing company and I go what they doing those who didn't tell me that's not how much you spend he was five thousand a month Just made me think how can someone be that dumb and have that much money and then it comes back. Oh. Trust fund baby. Um, but the full money are soon parted there's so many better options than five thousand dollars than that and it's just insane. But Apple is cleaning up and they are looking so don't be spammy. Don't hire this crap people sorry um so how the actions top 200 list works um and this is an interesting one I've been hearing from people take all we have to release episodes right away if you want to be up there um the top 200 yeah to release episodes every day with Open so here this is Dan carlin. I pull the name is gonna release, an episode on seven 15 uh right around them, so I pulled this where his rankings was right before we release the new episode and he was 20 fifth at the top 200 overall and his last episode before that is January 28 so he went from January 20 eighth to July fourteenth without releasing new episodes of still in the top 25 because it's not about how many episodes really matter fact. It is the whole feed. He had 12 episodes so it's not about how many episode you launch with some people tell you gotta want to turn up so if you wanna be up in the top charts now I've People watch one episode get to the top of it and the people launch with 20 episodes and not charge at all. Uh it's about how many times people come in and click the subscribe button driving people to Apple. Podcast click subscribe moves you up the list that's. What Apple wants to see, but how often you release episode isn't relevant in the top rankings, so we go back here and we saw there's now a clear number, two spot of fun is the first number two cents in it it's been a while um so being inspired. If I want to look at some numbers here, uh how many people in spinal Good for you, anyone who didn't raise your hand get your show in there it's very important uh it's definitely number to place, but here's what's interesting the ratio before we talk five point, two to one on its point. 74 to one spot. If I listeners, when they launched its not that they stealing from iowa listeners and Apple podcast listeners, an overcast. These are new listeners spot is a next time game yeah they're probably a few people that were listening to podcasts before, but a lot of people are discovering podcast now in spotlight, get your show in Thank you. That's gonna change with Google Hey I'm not yet know and it's part of, I eighty five million of roughly active users of every month that's not gonna change. So go fuck is gonna change that podcast when you search and search and in spite of I podcast and mixed in with the search results yeah um no but uh. I don't. I don't know what they're doing uh I actually take that back. Yes, they do have that was the whole reason they slow down that they have an algorithm. I don't know how it works, but they when they were first launching that was the whole reason. It was so slow your roll it out. They had to get their algorithms right, so they have whole kinds of algorithms. I don't know it's specific just about I think it's part of the whole system but if you do listen to some, I think that will skew what you see for others. Um alright anna per device faces cuz there's still more androids. That does come down to four point three to one. So um it's still more skewed about. If I eat in a typical spotify users is typical of user um and spa numbers were interesting uh us number was about 48 percent was about 13 14 percent less than what we saw after the us um the United kingdom higher but they not, as in as many countries again I'm We threw that point. Um, but the next big thing and to your point here is gonna be Google. Podcast. Now I went and I pull the Google podcast numbers for the last 13 days before I came here and it came in and point five percent. So Google podcast right now and get just recently launched our get half of percent half percent. If you go back to that slideshow earlier um that put it in the top 10 of the aggregator apps already right so you know, people don't have a percent cat that much well there was only seven of the one percent alright, so it's actually It's significant, um so Google is here it's not a truly native ad because when you buy any new android device when you open up the devices not to like on the people go, what it is, I can do it. What what is it. Let me open it up on podcast never heard of this it's not that yet, but it's the code is native. I just wish be part was right. There when you go and we getting close now, Google podcast um here's. Why Google podcast will become more important search This is church terms for the word blog. This is search terms with the word podcast. Podcast are now search for starters more searches for podcast yeah so to your point that is really powerful reason to make sure your podcast doesn't Google podcast right with you all you have to do is go to the submission page right um no there's, not a submission page, yet um, but you can go to search dot Google dot com slash until slash podcast slash preview got that um and you can go in there and you can Your feed and you can see and you get this nice Green copies, his podcast retreat copy and paste the url man put that on your site and make sure you do promote the Google. Podcast link on your site. Um. If you put in like this and it's a young put, we look at the end, it will say that feeds not in there and it's not index now interesting. I did have. I did find like three of different feeds that I had that were indexed in there although my show only showed up on time so they are filtering. It out, but if you go in there and That doesn't mean you should be in there. yes Um actually I think it would because the I didn't think about it. If there's people searching for the word podcast so you don't have to lease index on your site. Now Iran to talk about how it is no remember Google. How they're getting this is not submission page I'm gonna go to this right now and show you this next line to make a little more sense um. What Google wants is they want and I'm gonna try to explain this really quick and I'll try to show it. This is really tough to explain Google wants you to have code in your head or your website with no raw and all tag that references your feet in your feed has your your website referenced in it back to the dakota's and once I say how to cook people And that's what most people that knew but how do you know what your website so. First off people say. I don't even know what the website link is in my office is feed well. You can go to itunes this is the easiest one and this one I can actually say itunes cuz. This is easier to check go to itunes, find your podcast and go right here, where it says website under links click. It that's the website that suppressions in your feed check. It make sure it's going to the page. I think it's going to alright mine To my podcast page, if you happen to have host on lips in our podcast page and optimize for Google podcast, we knew this was coming. We wrote an article about an April so if you are on lips in and your speed links back to your podcast page on lips in your golden you're, not to worry about it, but if you don't, if your website is not listen um and you're, not hosting with wherever it is make sure that you go check your your website that the code is in there and how do you do that in safari go up under the dead tools and you go under looking at the source code When you do a search and you search for link rel equals, the whole thing, this whole piece. You search for it and you, wanna find it one time if there's two instances on your site, that's bad and only can be one and in there it should say the feed so you gonna find it where it is in your header code make sure it has the right is the that's. How Google finds it it's complicated. I know that's why an email me Robert dot com and I'll send you the slide deck and you look at this little and we have a blog post Don't think that to um die, really joke uh, but that it was a myth and I'm on all people worry about this. 550005 all the all the topics of taking and I'll show you know what are these two shows. You know and people towns genie and Adams family or munsters and the reality is it's be which the young family there's same exact shows right. They were just re read, it right, but barbara even brought something that live in Elizabeth montgomery. Get and which was mid first um, The reality is, if you have a show you like and you're, not sure what to do, a podcast about do the same thing because that's what you're already listening to you that's what you know. That's, probably. Why you're gonna be good after you. Gonna bring your personality, which is a lot of different in the host that you're listening to and then show your listening is too is probably not a hundred and 68 hours long and once it's apart of history or Joe rogan um, but most others, a little bit shorter than that and so there's time in the week for their show for your show too so don't worry about doing a show that similar to other shows and by the way, 550000 as what's indexed how many of updated in the last It's less than half of that alright and Todd did a thing yesterday. Instead of practicing it's like the last 90 days was a hundred thousand or something that were updated in the last so the active number of podcast out there somewhere between a hundred and 200 and 25000 so it's not as big and by the way, that number is still sound, big there's 400 million blogs and people are searching for podcast more so it's a great opportunity to podcast um now there's guaranteed audience growth and I want to say Great content is going to trump bad marketing and bad content will trump great marketing. It doesn't matter. If you put lipstick on a pig it's still a pig with lipstick um. If you talk to the biggest shows and had a really nice post about this recently, uh, if you talk to the biggest shows out there and ask them what they did to promote their show most of the most say, nothing, their audience did it for them right word of mouth marketing is still the number one way to market and any go okay, but But I'm starting to show how do I get the word of mouth that's where those people that are spending the five thousand dollars a month, are insane because the spending in the wrong places, if you do have some budget you do wanna smoke market first thing you should do is remember where to focus your marketing efforts and, let's just do this go to the three that matter and here's what's important to it's actually ways to market with these through first of overcast, you can go to over cast and you can advertise your podcast on overcast so, if you go Overcast dot fm slash ads it's not an affiliate link or anything like that. Um. You can advertise your pockets and they have different technology different areas and they'll tell you some categories like business for sold out but there's others and tell you how much you can have many slots are available and how many impressions you're gonna get so that's one way for new show, launching and do some advertising spot. If I do you can advertise on spotify so if you go to add studio that spotify dot com and minimum of 250 dollar campaign, you can advertising spot of fine you can pick the demographics that you want to pick. You wanna focus on you can pick what you want to focus on the Plays another really good way. Another reason to be in this modified so this is another way for your show to get launch or for show that's flat to give yourself a little books and if you have spend money, spend it wisely and then um again add studio and here's. Why they let you pick you can pick based on age, gender location activity and music taste and probably means place doesn't matter most, but you customize camping since it's very focused and some people have done it and it had Just yet was a question okay here. We go yeah. You know I'm tired of time. Uh so in the last and finally and I'm gonna get out of here, uh in the next person in uh, we mention is right. How you advertising is cuz there's. No advertising Apple podcast well, this around what way of this, you have an app for your podcast and if you go to the app store and you search learn adobe this app for the learn to be podcast shows up in the top spot um You go in and search for uh the seahawks the Seattle Sea, hawkers podcast shows up as one of the top results on the app the iphone and you go in here and search for how to podcast lifting zone. The feed and Dave Jackson school podcast and show up here and ipod app um, but Paul collagen trump is over here um so who does Paul but here's the thing. If you saw this one with the blue those are ads so if you have your own Stop you can come if you get an app. You can then go and advertise at search ads dot Apple dot com and get your show discovered as an app and then those listeners via the app will tell their friends about your show that's the way in the Apple ecosystem right now the only way in the Apple ecosystem to advertise your podcast is by having an app for it and advertising the app so it's around about way. Maybe Apple someday will allow for podcasting For now, this is the way you do. It and Apple ecosystem and that was it and it was one of the half of me. I apologize that we're ready time Thank you. If