Together, the couple started their own matchmaking site, Alif and Ain – named after the initials of their first names in Arabic – in May last year, and say they have had hundreds of British Muslims sign up every week.

Aaminah says her friends saw the way she met Omar as “interesting and cool”. “No one our age is shocked by it. It’s still not the norm but it’s not surprising.”

She points to the way popular beauty YouTuber Chinutay, from Toronto, met her husband Amir, from London, on Twitter when they started talking about Game of Thrones. In her “How We Met” video she tells the story how her future husband decided to fly halfway around the world to surprise her, in their first real-life meeting.

On the other hand, Aaminah explains that there is a generational gap over whether it's acceptable to meet your partner online with no introduction. “For the South Asian community the concept of having a middle person [such as an aunt to act as a go-between] is very important in getting married. It's that way you can understand more about the other person's family, and their status in the community.”

Since she met Omar, online relationships have become more contrived. “Back then in 2013 Instagram was not as curated like today. Now, there is this idea of a double personality. You could be putting up this image of who you are online and it's not really who you are.”

She also fears that Instagram can encourage a “fixation” with Muslim marriages that look perfect and are curated for others to see. "Young girls and guys making it obvious [they want to get married] sometimes, it makes me cringe – such as putting up pictures of a Muslim couple like it's ‘super goals’. Super Muslim goals.” Aaminah thinks there’s a place for celebrating relationships, but that at the same time a lot of young people are “fixated” on a picture-perfect idea of marriage that they believe is true to life.

"And it's not. It's a completely different ball game. It's much more intense and requires a lot more work," she says. "Young people fetishise marriage a lot."