It’s stunning that Jake Gyllenhaal’s career has been poppin’ for about 15 years now and yet no-one has made this most obvious and excellent pun until now.

Designed by Paul Feldmann and Zack Johnson, The Gyllenhall is as it sounds, an endless corridor decked with floor to ceiling photos of Jake Gyllenhaal.

Sometimes he’s smouldering in a promo photo, sometimes he’s looking dead-eyed on a red carpet, but always he is accompanied by his iconic Brokeback Mountain line: “I wish I knew how to quit you.”