Despite avoiding the Black Friday bustle, Apple is still managing to generate holiday buzz on Main Street and Wall Street alike, an Internet analyst told CNBC. Though Apple is not promoting Black Friday savings this year, other retailers are advertising their Apple products to lure in shoppers — and boosting Apple's brand in the process, Gene Munster, managing director and senior research analyst at Piper Jaffray, told CNBC.

"If you just look at Target and Best Buy as two examples, and use them as a barometer, the fact is, they're really embracing these doorbusters as a sign that demand is pretty healthy here," Munster said on CNBC's "Squawk Alley." "So, so far, so good."

Apple iPads were top sellers in stores and online at Target, the company said in a release, saying that on average, Target sold an iPad every second throughout the day on Thanksgiving. Apple Watch particularly enticed in-store shoppers, Target said.

Mark Gurman, 9to5Mac senior editor, echoed Munster's thoughts on the somewhat unconventional strategy.

"Them [Apple] not doing their own Black Friday sale is perhaps going to hurt their holiday income a bit," Gurman said. "But I think it's worth it because they've really done a good job outsourcing to retailers. So their direct sales might go down a little bit, but these sales through Best Buy and the third party resellers might go up a bit and it will balance out, or even put Apple in the green a bit. So I think overall it is a solid strategy."

Products like iPads, Apple TV and Apple Watch aren't Apple's main sources of revenue. Apple's flagship product, the iPhone, still is the key to revenue growth and its performance depends users upgrading more frequently, Munster said. But as non-phone products garner attention this holiday season, they can be taken more seriously by investors, Munster said. Though Apple Watch's revenue is nothing more than a "rounding error" at present, as it gains momentum, it could be a "silver bullet" for the wearables category, wrote Daniel Ives of FBR Research in a note. "We ultimately believe that an uptick in sales/interest in the Apple Watch, heading into the holiday season, will have positive implications for Apple," Ives wrote. "We continue to view the Apple Watch as a potential door opener for wearable technology across the board, as this next paradigm shift is likely set to take place across the consumer/enterprise landscape."