I am so excited about this new innovation from Boots No7, which is an extension of their Match Made line. For those unfamiliar, I believe it was 2012 that we saw the arrival of the Match Made gadget at Boots No7 counters. This awesome gadget took images of the skin on your face to determine the best match for your skin tone in the entire No7 foundation range. All foundations were simplified so once you had the test to match your skin tone, you then decided what you wanted from a foundation and found the corresponding shade. It was such a fab idea and I still think it’s a great concept for those who have a hard time matching their skin tone to foundations.

Now we have another arrival, which is the Match Made Lipstick Service. Once you have had your skin tone matched to the right foundation, you can then find a list of lipstick colours that have been established to be the most flattering against your skin tone, thus taking the guesswork out of finding your perfect lipstick shade. As someone who is lucky enough to have access to some of the very best industry experts to advise me on what suits me colour-wise, I still find myself getting it wrong and wearing shades that don’t suit, as well as being unsure of colours that everyone says suits me, so clearly I have no idea! I do think it’s really difficult to be objective and a lot of other factors come into play (for example, if I’m having a day where my confidence is high then pretty much any shade will suit me in my opinion!) so this new guide is fantastic and I absolutely love it!

Now onto the lipsticks themselves. There are 43 shades in total which are grouped into six colour collections: Light Pink, Dark Pink, Plum, Coral, Red and Naturals and all of these shades have been proven to flatter one or more complexions, which is why they were selected. I’ve included the lightest shade match (my shade, which is Calico) and the darkest which is Walnut. I love the fact that each skin tone has a selection of shades under each colour category, as when I first heard of it I thought it might be a case of “here’s your perfect nude” and “here’s your perfect red” which would take the fun out of lipstick shopping, in my opinion. They’ve been tested over a decent spectrum of ages, skin tones and hair colours to ensure a good mix of flattering shades, and they’ll be available in either Moisture Drench or Stay Perfect, both of which are £9.95. I CAN’T WAIT to get my hands on some of shades and see what impact it has, so I’ll report back and update you on my thoughts. I really hope this is as amazing as it sounds and as it launches this Wednesday (3rd September 2014) it’s going to be great to read about what people think!