Simply the best.

The NRL’s newest advertising campaign is a salute to rugby league’s modern history and a celebration of some of its current superstars.

And in true NRL-style, there’s also some political grandstanding intertwined, all while rocking along to the 1980s Tina Turner anthem ‘Simply The Best’.

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The advertisement begins in the lounge room of a young Cameron Smith then rolls through some of the greatest grand finals of the last 30 years.

There’s Joey Johns heroics with a punctured lung down the blind side to Darren Albert in 1997, breaking Manly hearts and sending the city of Newcastle into a wave of celebrations for the next month.

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There’s Scott Sattler’s cover tackle on Todd Byrne in 2003, etching his own slice of grand final history to sit alongside his famous father John playing the 1970 grand final with a broken jaw.

There’s Benji Marshall’s flick pass to a powering Pat Richards in 2005, the Tigers winger playing with 11 painkilling injections to score one of the all-time great grand final tries.

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There’s Greg Inglis and the Goanna celebration to smash a red and green 43 season premiership drought at Redfern, South Sydney, the pride of the league.

And who could forget Johnathan Thurston, one of the great grand finals in 2015, when JT nailed the field goal in golden point to guide the North Queensland Cowboys to their inaugural premiership.

Then there’s an acknowledgment to the current generation of superstars headlined by Cameron Smith, Tom and Jake Trobjevic, Latrell Mitchell and Tyson Frizell.

The newest generation of stars writing the newest chapters in NRL history.

The narrative is complete with an acknowledgment of Smith becoming one of the all-time greats, the first player to crack the 400 NRL match milestone.

Whatever your political persuasion, it’s hard not to have the hairs on the back of your neck standing up when Alfie Langer, Wayne Pearce and Andrew Ettingshausen are lighting up the original ‘Simply The Best’ television commercial.