For a company whose CEO once claimed any smartphone over 4 inches is too big, Apple is quite proud about the size of its new iPhone 6 and iPhone 6 Plus. Case in point: the latest two ads for the new iPhones, narrated by Jimmy Fallon and Justin Timberlake.

"This is the new iPhone 6, and this is the new iPhone 6 Plus. They're the biggest iPhones ever made," the famous duo proclaim in one of the ads. Throughout the ad, Fallon lists some of the device's features, while Timberlake simply repeats the word "huge."

See also: Justin Timberlake and Jimmy Fallon Star in First iPhone 6 Ad

The ad echoes the first iPhone ad, launched at the Sept. 9 event, that also starred Fallon and Timberlake — well, their voices, at least. The two sing the theme from 2001: A Space Odyssey over footage of the new iPhones. The ad ends with Apple's new tagline: "Bigger than bigger."

The other ad (below) is visually similar, but it focuses on the new camera features — the time-lapse, slow motion mode and image stabilization.