Apple today debuted a new iPhone 5s TV ad called "Parenthood", focusing on various iOS apps and products for parents.

The ad features "Life of Dreams" by singer-songwriter Julie Doiron and showcases apps such as My Teeth Pet Manager Pro , and Kinsa . Devices shown off in the ad include the Withings Withbaby baby monitor, Kinsa's smart thermometer , and the Parrot Flower Power

The ad ends with the "You're more powerful than you think" tagline, which was initially featured in Apple's first "Powerful" ad in April and in its "Strength" ad earlier this month.