“Donald Trump understands the needs for a modern work force," Ivanka Trump says in the new ad. | AP Photo Trump campaign targets women voters with Ivanka ad

Donald Trump’s campaign made its latest pitch for women voters on Friday, releasing a new TV ad featuring his daughter, Ivanka, outlining his plans for a childcare tax credit and paid maternity leave.

The ad, titled “Motherhood,” opens with the 34-year-old entrepreneur and Trump company executive saying that being a mother is the most important job a woman can have “and it shouldn’t mean taking a pay cut.”


“Donald Trump understands the needs for a modern work force. My father will change outdated labor laws so that they support women and American families,” Ivanka says. “He will provide tax credits for childcare, paid maternity leave, and dependent care savings accounts.”

Trump has struggled to garner female support throughout his campaign, and has failed to move past multiple scandals involving his treatment of women. The latest one involves former Miss Universe Alicia Machado, who resurfaced in the news after Hillary Clinton referenced her during Monday night's debate, calling out the Republican nominee for criticizing her weight gain.

Early Friday morning, Trump attacked Machado in a Twitter rant, calling her "disgusting.”

“Did Crooked Hillary help disgusting (check out sex tape and past) Alicia M become a U.S. citizen so she could use her in the debate?” he tweeted.

Trump first announced his childcare proposal in early September, and campaigned alongside Ivanka, who also wrote an op-ed about the GOP nominee’s plan for working mothers published in The Wall Street Journal.

“At the heart of this policy is the belief that every parent should have the freedom to make the best decisions for his or her family,” she wrote in the op-ed.

Clinton rolled out her own plan earlier this summer, which includes 12 weeks of paid family leave, increasing child-care worker's wages, and capping child-care costs.

“I don’t think any family should have to pay more than 10 percent of their income for child care,” Clinton said in May.