On the eve of the Geneva Motor Show, Bugatti's hype campaign for a one-off model to be displayed at the event has reached its peak. "In Geneva next week, we are really going to show you something extraordinary: a one-of-one bringing together the past, the present, and the future," stated Bugatti President Stephan Winkelmann in a video released Friday on the brand'sFacebookk page. Posted with the video were a series of hashtags, most notable of which are #BugattiAtlantic and #Type57SC, allusions to Bugatti's historic Type 57SC Atlantic coupes.

Bugatti has used these hashtags on a series of buildup videos posted to its social media, starting on Feb. 18. All pay tribute to the long-lost Type 57SC Atlantic chassis four, which disappeared in 1941 en route to Bordeaux, France. According to the series of videos, Bugatti has been working on applying the Type 57SC's design features—such as its midline seam and unique taillight—to a modern Bugatti, one which Winkelmann has suggested will be shown Tuesday in Geneva.