************************************************************





Original Article-- 11/24/2015



by Cree Brown

SheaMoisture Curl Enhancing Smoothie

vs

SheaMoisture Curl Enhancing Smoothie?

Have you noticed a difference?





CN Says:

Response from SheaMoisture:

“Thank you for raising these issues, as it offers us an opportunity to provide necessary clarification. First, SheaMoisture has championed natural hair and earned the love of our community by staying true to using the highest-quality ingredients and formulations for our communities, thus ensuring our products most effectively meet your needs. That has been and will always be our formula for success. So, we have not and do not plan to change our formulations on the Smoothie because it just works great for the need states of our communities here in the States. Second, we’re always happy to answer questions about our products and encourage members of the SheaMoisture community to come to us with issues, concerns, praise and suggestions alike about our products. We consider this feedback an essential part of our relationship with our community – as listening to and acting on your needs is how we founded our company and is what continues to drive everything we do. Unfortunately, we were not contacted for comment/input re: the questions/claims posed in these (original or updated) posts. Still, we have a responsibility to our community to ensure accuracy over assumption. So, third, we assure you that we haven’t changed our award-winning SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie formulation now being sold in family-size at Walmart. The family-size is the same formulation as the other sizes, but super-sized for more value because that’s what our community asked of us. Because our Smoothie contains natural and certified organic ingredients, at times the texture, color and consistency may understandably vary due to factors including storage conditions and temperatures. This is consistent with many natural products, and the efficacy remains. We’re constantly amazed by and appreciative of the love for our Smoothie and the creative ways our community uses it. So, it’s here to stay – using the same beloved family recipes from our Grandma Sofi.

Lastly, re: the US v. UK labels...with our entry into new global markets, we continue to innovate with the utmost quality, performance and naturals compliance possible. As we service our community in the EU, we are taking that same approach - using the same culturally authentic ingredients. However, unique climatic conditions, need states and European Union registration guidelines that exist across the pond (and which differ from U.S. FDA guidelines) require that we make some tweaks to be mindful of these regulations/considerations, while also ensuring that we are delivering the efficacious products our community deserves and expects. So, while we love #Matlock, there is no mystery here. Different countries. Different local considerations. Same ingredients. Same efficacy and impact. As we approach 25 years of doing what we love for the community we love, our family will continue our proud tradition of making the highest-quality products possible with natural, certified organic and ethically sourced ingredients and doing what we do best - serving our SheaFam with only the best...wherever they are."