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Home paternity testing kits, just like those used to expose real dads on Jeremy Kyle, are being stocked on the high street by a Merseyside retailer.

Home Bargains has teamed up with the Liverpool company which provides DNA testing to the TV show to put kits on the shevles for just £4.99.

The product, which can be used to determine relationships including paternity, maternity, sibling and grandparentage, is being sold at 290 Home Bargains shops across the country.

AlphaBiolabs is investing £1m in new analytical equipment to cope with the demand it anticipates selling kit in the Liverpool-based shop giant’s stores will bring.

Company spokeswoman Gemma Smith said “At AlphaBiolabs we are constantly striving to provide the very best quality DNA testing products at a price that makes DNA testing accessible to as many people as possible.

“Once samples are received, the DNA report will be ready for the next working day and this includes all negatives which are tested twice to ensure the DNA test you receive from Home Bargains and AlphaBiolabs is of the highest quality.”

Although the DNA test kit itself only costs £4.99 there is an extra charge of £99 to obtain the results from the laboratory.

A spokesman for AlphaBiolabs, which was originally established at the University of Liverpool but is now based in Warrington, said: “Even in these days of advanced technology and the internet, many people prefer to trust their local high street retailer, when dealing with such a sensitive subject as DNA testing.”

He added: “Behind every DNA test is a human story and the staff are always aware of the sensitivity and confidentiality required when dealing with members of the public who wish to establish a genetic relationship which could change their lives forever.”