MARKET SHARES

Share of Overall Final Order Dollars DC 24.22% Marvel 23.67% Image 17.09% Dark Horse 5.17% Wizard 3.52% Topps 2.61% Viz 2.12% Chaos 1.32% Fantagraphics 1.06% Kitchen Sink 1.03% Others 18.19% Share of Overall Preordered Units Marvel 29.38% DC 28.05% Image 15.83% Dark Horse 3.79% Wizard 2.98% Topps 1.68% Awesome 1.56% Viz 1.41% Vhaos 1.23% Archie 1.02% Other 13.06% Share of Overall Preordered Dollars DC 24.51% Marvel 23.34% Image 14.78% Dark Horse 4.61% Wizard 4.30% Topps 2.07% Viz 1.98% Awesome 1.50% Chaos 1.26% Fantagraphics 1.02% Other 20.63% Items in Top 300 DC 80 Marvel 51 Image 35 Dark Horse 21 Archie 18 Viz 11 Acclaim 8 Antarctic 8 Awesome 6 Chaos 5 Fantagraphics 5 Ironcat 5 CPM 3 Crusade 3 Gemstone 3 Sirius 3 Topps 3 Basement 3 Avatar 2 Fireman 2 Harris 2 Kitchen Sink 2 Lightning 2 Abstract 2 Realm 2 Aardvark-Vanaheim 1 Angel 1 Bongo 1 Deep Sea 1 I Box 1 London Night 1 Verotik 1 Warp 1 Radio 1 Hyperwerks 1 Oni 1 Olio 1 Games Workshop 1 Davdez 1 Dreamsmith 1 Share of Units in Top 300 Marvel 33.19% DC 31.45% Image 17.66% Dark Horse 4.07% Awesome 1.73% Chaos 1.38% Topps 1.33% Viz 1.29% Archie 1.07% Crusade 0.84% Acclaim 0.78% Antarctic 0.63% Fantagraphics 0.49% Harris 0.44% Abstract 0.33% Kitchen Sink 0.32% Sirius 0.28% Ironcat 0.24% Gemstone 0.19% Realm 0.19% Fireman 0.18% London Night 0.17% Basement 0.17% CPM 0.17% Avatar 0.15% Aardvark-Vanaheim 0.14% Warp 0.14% Hyperwerks 0.13% Verotik 0.13% Oni 0.10% Lightning 0.09% Dreamsmith 0.07% Davdez 0.07% Bongo 0.07% Games Workshop 0.07% Angel 0.06% Olio 0.05% Deep Sea 0.05% Radio 0.05% I Box 0.04% Share of Dollars in Top 300 DC 30.65% Marvel 29.73% Image 18.41% Dark Horse 5.02% Awesome 1.93% Chaos 1.68% Viz 1.63% Topps 1.62% Crusade 1.02% Archie 0.87% Acclaim 0.80% Antarctic 0.76% Fantagraphics 0.76% Harris 0.58% Kitchen Sink 0.51% Abstract 0.38% Sirius 0.30% Ironcat 0.29% Warp 0.28% Realm 0.23% London Night 0.21% Basement 0.21% CPM 0.21% Gemstone 0.20% Avatar 0.19% Fireman 0.19% Verotik 0.18% Hyperwerks 0.15% Aardvark-Vanaheim 0.13% Oni 0.12% Lightning 0.11% Dreamsmith 0.11% Davdez 0.09% Bongo 0.08% Games Workshop 0.08% Angel 0.07% Olio 0.07% Deep Sea 0.06% Radio 0.06% I Box 0.04% Dollar Share of Top 300 Comics & Top 10 TPBs Marvel 29.55% DC 29.38% Image 18.54% Dark Horse 5.23% Awesome 1.83% Chaos 1.59% Viz 1.54% Topps 1.53% Crusade 0.96% Archie 0.82% Acclaim 0.76% Antarctic 0.72% Fantagraphics 0.72% Gladstone 0.59% Harris 0.55% Kitchen Sink 0.48% Abstract 0.39% American Entertainment 0.34% Cartoon 0.31% Sirius 0.28% Ironcat 0.28% Bongo 0.27% Warp 0.26% Avatar 0.24% Realm 0.22% Mixxzine 0.21% London Night 0.20% Basement 0.20% CPM 0.20% Gemstone 0.19% Fireman 0.18% Verotik 0.17% Hyperwerks 0.15% Dynamic Forces 0.12% Aardvark-Vanaheim 0.12% Oni 0.11% Lightning 0.10% Dreamsmith 0.10% Xxxenophile 0.10% Davdez 0.08% Games Workshop 0.08% Angel 0.07% Olio 0.06% Deep Sea 0.06% Radio 0.06% I Box 0.04% Product Breakdown of Diamond Sales Comics 57.01% Toys & Models 9.00% Magazines 8.41% Graphic Novels 8.21% Games 5.29% Trading Cards 3.89% Videos 1.72% Books 1.68% Apparel 1.58% Comic Novelties 1.02% Posters & Prints 1.00% Diamond Publications 0.65% Non-Comic Novelties 0.28% Retailer Sales Tools 0.15% Card Supplies 0.07% Comic Supplies 0.04%

THE FINE PRINT

The monthly sales estimates at right are for items preordered from Diamond Comic Distributors, the largest comic-book distributor in North America.

Diamond does not publish sales figures; instead it publishes "indexed" sales tables, in which it keys orders for all comics it lists sales for to a single comic book (usually Batman), with one “order index point” being equal to 1% of that title’s orders.

Along with other methods, we use the actual Diamond final orders from titles to approximate what an order index point equals each month.The result is applied to the Diamond charts to produce the estimates seen at right.

The figures represent only those comics and graphic novels that Diamond preorded by North American retailers in the calendar month. While Diamond's sales represent the majority of periodicals in circulation, they are a smaller portion of the overall graphic novel market.

Preordered items may not have actually shipped in the month for which they were ordered — and some were not shipped at all. Such items may reappear in later preorder charts marked as resolicitations; in those cases the preorders appearing in earlier lists are cancelled.

Rankings of all comic books that eventually came out can be found in the year's report in the the Year Overview section, where available.

More information can be found in the FAQ section.