The price of acclaimed PS3 title LittleBigPlanet has tumbled to around £10, six months after it was released.

The Media Molecule-developed title has an SRP of £44.99, but can be found at online retailers – including DVD.co.uk – for £10.89, while Play and Amazon have the title on sale for £12.99.

The aggressive discounting has even seen the game dip below the price of its official strategy guide. However, Sony feels the reduced cost can make the product more attractive to new customers.

“In general the retail environment is very tough at present, but the positive consequence is that when consumers are feeling the need to monitor their spending there are still some attractive deals to be had if people shop around,” said a Sony spokesperson.

“It is commonly accepted that in times of economic hardship, people value their entertainment. And the multiple hours of entertainment value represented in a video game can makes games a more attractive purchase, especially at a discounted price.”

LittleBigPlanet was greeted to positive press when it was released last year, achieving a Metacritic average of 95. And Sony revealed earlier this month that the game has reached two million global users. LittleBigPlanet also makes revenue through DLC, with new costumes and add-ons made available on a weekly basis.

LittleBigPlanet has since become a new franchise for Sony, with a PSP version due later this year.

[via MCVUK]