Mario Party 10, the newest installation of the video board game series that turns friends into enemies and ruins relationships, releases on Friday. To celebrate this exciting launch, Nintendo is hosting a Virtual Launch Party today on social media, where participants can win a Wii U+Mario Party 10 bundle or, as they put it, “a ‘mystery’ prize that may or may not involve a certain gold Mario figure.” It runs from 1 PM to 5 PM PDT (4 PM-8 PM EST). For complete details, check out the schedule of “events” after the break!

This is the complete schedule of events, taken from Nintendo’s Facebook event:

1 p.m. PT – It’s Party Time

-Join us on Twitter to see if you can answer our quiz questions about Mario Party 10! Include #SweepsEntry and our designated hashtag with your answer to be eligible to win our “mystery” prize. We’ll retweet the correct answers from you at the end of the hour.

-Learn interesting Mario Party 10 and Super Mario amiibo series Fun Facts in our Mario Party 10 Facebook photo album. Don’t forget to share with your friends! 2 p.m. PT – Guess Who is Coming to our Party?

-Hint: He says “MUAHAHAHA” a lot and likes to stand on poorly constructed bridges over pits of molten lava.

-Update your Twitter profile picture to the special guest’s command and tweet us @NintendoAmerica with #SweepsEntry and our designated hashtag to be eligible to win our “mystery” prize. 3:30 p.m. PT – Favorite Mario Party memory

– Share your favorite Mario Party memory with us on Twitter through photos, videos or tweets/comments. We’ll keep the party going by retweeting some of you Mario Party animals!

-Answer our questions on Twitter with #SweepsEntry and our designated hashtag to be eligible to win our “mystery” prize. 5 p.m. PT – End

-We will finish off our Virtual Launch Party with our grand prize winner drawings. Five winners will be randomly selected and we will Direct Message them on Twitter during this hour.

-You must use #SweepsEntry and our designated hashtag (announced at 1 p.m. PT on March 18).

If you don’t have them already, make sure you have Twitter, Facebook, and Instagram profiles for the best chance of winning! Good luck, everyone!

Nintendo Event Page