Mariah Carey is the new face of Walkers and stars in the brand's latest festive advert.

The singer has signed up for the snack brand’s Christmas campaign which is set to launch in November.

A newly-released promotional images show Carey dressed in a sparkling red gown, proudly clutching a packet of ready salted crisps.

She stands in front of a snowscape featuring Christmas trees, presents, a sleigh and a framed painting of herself riding a winged horse - the perfect Christmas gift.

“Everyone knows how festive I am, and it’s been fun getting into the holiday spirit this year with Walkers crisps - they’re irresistible!” Carey is quoted as saying.

“I can’t say too much about the campaign yet, but there may be some fun twists at the end!”

The singer's 1994 hit All I Want For Christmas Is You remains a festive classic and the Walkers campaign will coincide with the 25th anniversary of her festive album, Merry Christmas, which will be re-released on November 1.

Carey also recently announced her All I Want For Christmas Is You tour.

Mariah Carey's most memorable outfits - In pictures 40 show all Mariah Carey's most memorable outfits - In pictures 1/40 Scroll through to see Mariah Carey's most memorable looks... Getty Images 2/40 04 November 2003 On her Around the World tour AFP/Getty Images 3/40 August 5, 2015 Being honoured with Star on The Hollywood Walk of Fame Getty Images 4/40 October 20, 2019 Dubai Expo 2020 One Year to Go AP 5/40 October 20, 2019 Dubai Expo 2020 One Year to Go AP 6/40 January 7, 2018 At the 75th Annual Golden Globe Awards Getty Images 7/40 March 24, 2018 At Nickelodeon's 2018 Kids' Choice Awards Getty Images 8/40 December 31, 2017 Performing during New Year's Eve celebrations AFP/Getty Images 9/40 November 1, 2017 Being honoured with a Hand and Footprint Ceremony at TCL Chinese Theatre Getty Images 10/40 December 31, 2016 Performing during New Year's Eve celebrations AFP/Getty Images 11/40 May 16, 2016 At the NBCUniversal 2016 Upfront Presentation Getty Images 12/40 January 18, 2014 At the 20th Annual Screen Actors Guild Awards Getty Images 13/40 December 15, 2014 Performing her holiday smash hits at the Beacon Theatre Getty Images for Maroon Ent 14/40 December 3, 2014 At the 82nd annual Rockefeller Christmas Tree Lighting Ceremony Getty Images 15/40 August 5, 2013 Attending Lee Daniels' The Butler New York Premiere Getty Images 16/40 July 13, 2013 Performing at the 2013 Major League Baseball All-Star Charity Concert Getty Images 17/40 May 24, 2013 Performing on ABC's Good Morning America Getty Images 18/40 April 27, 2012 With Nick Cannon during their wedding vows renewal ceremony Getty Images 19/40 February 23, 2010 Performing at the Gibson Amphitheatre Getty Images 20/40 October 31, 2009 During Halloween celebration at M2 Ultra Lounge Getty Images 21/40 October 15, 2009 At Narita International Airport Getty Images 22/40 September 13, 2009 At the Precious: Based on the Novel Push by Sapphire pre-party Getty Images 23/40 May 28, 2008 At a baseball match between Yomiuri Giants and Rakuten Golden Eagles at Tokyo Dome Getty Images 24/40 July 29, 2006 Performing at the Pepsi Smash Concert Getty Images 25/40 May 30, 2006 Being awarded best legs by Gillette Venus Getty Images 26/40 April 12, 2006 At MTV's Total Request Live Getty Images 27/40 May 14, 2005 Attending Oprah Winfrey's Legends Ball Getty Images 28/40 April 21, 2005 At her Album Release Party Getty Images 29/40 12 April, 2005 Attending the presentation of her new album The Emancipation of Mimi AFP/Getty Images 30/40 March 26, 2005 At the launch party to celebrate The Emancipation of Mimi Getty Images 31/40 November 4, 2004 Attending Sean "P. Diddy" Combs 35th Birthday Celebration Getty Images 32/40 October 31, 2004 Arriving at her Halloween party Getty Images 33/40 June 3, 2004 Arriving at the Fresh Air Fund Salute To American Heroes gala Getty Images 34/40 October 31, 2003 Arriving at her private Halloween party at The Collection Getty Images 35/40 March 21, 2003 Posing at a press event to release her new single Getty Images 36/40 July 13, 2001 Leaving the Mandarin Oriental Hotel in London Getty Images 37/40 July 12, 2001 At Home House for a special dinner party Getty Images 38/40 July 11, 2001 Leaving the Mandarin Oriental Hotel in Knightsbridge Getty Images 39/40 4 September, 1998 At the Soul Train awards Getty Images 40/40 24 October, 1997 At the 1997 MTV Video Awards Getty Images

Wayne Newton, head of marketing at Walkers, said: “Our seasonal range of flavours - from Pigs in Blankets to Brussels Sprouts - has just been reintroduced to shelves, and we know the nation is already feeling festive as a result.

“But with Mariah on board too, our Christmas spirit has just stepped up a gear.

“It doesn’t get much bigger than working with a global superstar like Mariah and it’s been a big secret for us to keep - but we can finally announce that the rumours are true… the Queen of Christmas herself will be the star of our biggest ever Walkers Christmas advert.”

The brand previously worked with the Spice Girls, whose recent campaign coincided with their reunion tour, and I’m A Celebrity… Get Me Out Of Here runner-up Emily Atack.

Sports broadcaster Gary Lineker has been the face of the snack brand for more than two decades.

With additional reporting by Press Association.