Holden Logo (2016-Present)

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Holden Information Founded 1856 Founder James Alexander Holden (original firm)

Edward Holden (automobile division) Headquarters Port Melbourne, Victoria, Australia Parent General Motors Slogan "Let's Go There" Official Site www.holden.com.au Overview GM Holden Ltd, generally known as Holden, is an Australian automobile manufacturer that operates in Australia and is headquartered in Port Melbourne, Victoria. The company was founded in 1856 as a saddlery manufacturer in South Australia. Holden is responsible for GM vehicle operations in Australia, and on their behalf, held partial ownership of GM Daewoo in South Korea between 2002 and 2009. Holden has offered a broad range of locally produced vehicles, supplemented by imported GM models. Holden has offered the following badge engineered models in sharing arrangements: Chevrolet, Isuzu, Nissan, Opel, Suzuki, Toyota and Vauxhall Motors.

Holden Logo (2014)

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The logo, or "Holden lion and stone" as it is known, has played a vital role in establishing Holden's identity. In 1928, Holden's Motor Body Builders appointed Rayner Hoff to design the emblem. The logo refers to a prehistoric fable, in which observations of lions rolling stones led to the invention of the wheel.

Holden Logo (1994)

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With the 1948 launch of the 48-215, Holden revised its logo and commissioned another redesign in 1972 to better represent the company. The emblem was reworked once more in 1994.

Holden logo was evolved in times like other existing car logos in the market. It shows a solid illustration of a roaring lion maneuvering a wheel. It was in its name whom the quality of a lion was shown, being a king and fearless animal. These qualities are also similar to other car logos in the automobile world. Holden cars are looked as a king of the road. Although a small division of GM, the Holden logo never fails to compete with other big-time car logos.