After a series of newly welcomed executive hires during the last month for blockchain asset trading and custom token issuance platform Waves, the company is announcing one more. Natalya Malyova will be joining Waves as Chief Communications Officer.

Natalya comes from a background in international communications, with having made her name in Fortune 500-listed brands and businesses across the UK, Russia, CEE markets, Central Asia and the CIS.

Most recently, she managed a high-caliber regional team in her position as Public Relations and Sponsorship Director for Samsung Electronics Eurasia HQ. Before this, she was Managing Partner for The Good Guys, overseeing the Eastern European and Russian presence of this innovative agency that exists to align people, planet, and profit.

In her career, she has also taken prominent roles with key players of communications and diplomacy agentry sectors Ketchum, Edelman, Molten Group and The British Council.

Malyova stated:

“I am enthused to partner with Sasha Ivanov and an absolutely all-star team as Chief Global Communications Officer for Waves Platform, a unique and leading blockchain technology-based platform that enables entrepreneurs from all walks of life and scale of businesses to engage directly with their core audiences.”

“Waves allows these people to build the foundations of their businesses with no involvement from the existing financial system — a remarkable alternative to the mainstream economy and banking network. Whilst cryptocurrency and the blockchain technology hype remains exotic to most, our team will take up the challenging role of shaping awareness and the agenda in this area worldwide. This future is no longer merely theoretical.”

Sasha Ivanov, CEO, and founder of Waves said: