17 July 2014



Reply S.p.A. extends its presence in North America signing a term sheet, bound to exclusivity and confidentiality obligations, to take a 20% interest in Sensoria Inc., a leading wearable technology and Internet of Things developer. The investment, which amounts to USD 5 million, is part of Reply's development strategy connected to the Internet of Things.



Sensoria - Headquartered in Redmond, Wash. - was founded on the vision that clothing would become the fulcrum between the Internet of Things and People (IoT and IoP) as a seamless, naturally wearable body-sensing computer.



"Today - said Davide Vigano, co-founder and chief executive officer of Sensoria Inc. - smart clothing helps professional athletes, as well as everyday fitness enthusiasts, improve performance and monitor health and wellness in real time".



"Sensoria - continued Davide Vigano - is becoming the ‘Internet of Everyone’ wearable platform provider. Thanks to our technology, comprised of textile and traditional sensors, electronics, cloud and mobile software, each garment becomes a biometric data-gathering device. This round of financing, coupled with Reply's system integration capabilities and business reach will help us to accelerate the pace of innovation, convert data into wisdom and make vision become reality for our customers and partners".



The first collection of Sensoria wearable technologies includes a sports bra, t-shirt and socks that track your biometric data via textile sensors embedded into the fabric. These sensors are connected to on board electronics designed for each garment to relay heart rate, activity, running form, wellness and fitness levels to the Sensoria mobile app in real-time, giving the wearer and his trusted medical or training advisor actionable information.



Sensoria objective is to work with industry partners to enable the Internet of Everyone. After releasing the Sensoria Developer Kit, designed for developers of wearable solutions, Sensoria will continue to work with leaders in each industry to create connected, biometric driven consumer experiences.



"The Internet of Things - said Reply Chairman Mario Rizzante - is fueling the next wave of technology innovation and Reply intends to play a key role in this epochal transition. Our investment in Sensoria is part of all this".



"Sensoria - concludes Mario Rizzante - is made up of multidisciplinary team comprised of materials engineers, software and hardware engineers, product and user experience experts. Together they have developed the first truly wearable development platform. We see tremendous potential synergies between their people, our own IoT platform and our consulting and system integration teams in Europe and in the United States. Together we can leverage the power of the Sensoria Developer Kit to reach out to business and technology leaders and deliver unique, meaningful and quantified experiences to our enterprise customers in a broader and broader range of industries".