1. To deliberately produce something so bad it's good . Creating something genuinely campy would be the perfect shatnerization. While not quite as unachievable as exceeding the speed of light, perfect shatnerization is as difficult as bowling a perfect game.(Note: This does not infer that Shatner's early musical works are deliberately campy. They do, however, set a standard.)2. To parody yourself (a la William Shatner's commercials for Priceline).

The "How Berkley Can You Be" parade is a day for Berkleyites to shatnerize themselves.Newsweek: Doesn't it bother you that your version of "Mr. Tambourine Man " is a camp classic? William Shatner : ...yes, in the beginning it bothered methat people singled it out and poked fun at it. They didn't know what I was doing. The album, "The Transformed Man" is much more extensive than that song. But since people only heard that song, I went along with the joke.Newsweek: Uhh...OK Bill.