The controversial West End Markets are no more.

Sydney-based Blue Sky Events, which was awarded the Brisbane City Council licence to run the markets in April amid a wave of controversy, has announced the popular venue would now be known as the Davies Park Market.

Blue Sky's Ross Alexander said he believed the new name was a "natural fit".

"It is one of the many unofficial names that locals have coined over the years," he said.

Other key changes to come into effect from January 16 next year will be a reconfiguration of the market layout and the relocation of a number of stalls.