The idea of an interview with NDTV is obscene for Modi’s Twitter army for precisely that reason. Modi, ever since his meteoric rise, has never given an interview to NDTV. It is naïve to assume that it is only because of NDTV’s coverage of the 2002 riots, for he has given interviews to publications and channels, which were equally critical of him during the period. It is a statement of sorts. Prasanna Viswanathan, Chief Executive Officer of Swarajya, puts it eloquently: “The adversarial equation with NDTV stems from the fact that the channel is seen as an extension of the Lutyens’ Delhi brand of politics and Modi’s victory was a mandate against exactly that.”