Today we’re announcing .app, the newest top-level domain (TLD) from Google Registry.

A TLD is the last part of a domain name, like .com in “www.google.com” or .google in “blog.google” (the site you’re on right now). We created the .app TLD specifically for apps and app developers, with added security to help you showcase your apps to the world.



Even if you spend your days working in the world of mobile apps, you can still benefit from a home on the web. With a memorable .app domain name, it’s easy for people to find and learn more about your app. You can use your new domain as a landing page to share trustworthy download links, keep users up to date, and deep link to in-app content.



A key benefit of the .app domain is that security is built in—for you and your users. The big difference is that HTTPS is required to connect to all .app websites, helping protect against ad malware and tracking injection by ISPs, in addition to safeguarding against spying on open WiFi networks. Because .app will be the first TLD with enforced security made available for general registration, it’s helping move the web to an HTTPS-everywhere future in a big way.



Starting today at 9:00am PDT and through May 7, .app domains are available to register as part of our Early Access Program, where, for an additional fee, you can secure your desired domains ahead of general availability. And then beginning on May 8, .app domains will be available to the general public through your registrar of choice.



Just visit get.app to see who’s already on .app and choose a registrar partner to begin registering your domain. We look forward to seeing where your new .app domain takes you!

