Supernatural spinoff Wayward Sisters did not get a pickup because it was not where it needed to be creatively, CW chief Mark Pedowitz says.

It was the very first question Pedowitz got on his phone call with press before this morning’s Upfront presentation to advertisers.

“We had really great material this year,” he said. “We’re really exited about the five series we did pick up. We are big fans of the characters and the women who played the characters in the series, but we did not feel creatively the show is where we wanted it to be. We felt we had a better shot with Legacies.”

Pedowitz added that CW execs are “big fans” of the Wayward actresses “and hope they continue on…guest starring on Supernatural.”

Related Story 'Supergirl' To End With Upcoming Season 6 On The CW

But, he reiterated, he “did not feel [Wayward] was where it needed to be to go forward with it this year.”

Wayward Sisters marked the second time CW did a pilot for a Supernatural spinoff that didn’t go to series; CW instead opted to go with Legacies, a new series in The Vampire Diaries/The Originals universe.

Last week, when cast members and writers reacted to news the CW would not move forward with the Supernatural spinoff, its co-creator Andrew Dabb had explained, “CW has chosen to pass on Wayward Sisters. We love these characters, and have spent almost two years trying to make this show a reality on the network… but there are some fights, sometimes, you can’t win.”

When CW aired its backdoor pilot in January, the Supernatural episode (0.6 demo rating, 1.87 million viewers) was steady in the demo and up in viewers with its planted spinoff episode.

Starring original series’ Kim Rhodes, Wayward told the story of Sheriff Jody Mills (Rhodes) and a group of troubled young women, all orphaned by supernatural tragedy who, under Mills’ training, become a monster-fighting force.

The spinoff hailed from a quartet of Supernatural writers-producers, including showrunners Dabb and Robert Singer as well as Phil Sgriccia and Robert Berens. Warner Bros TV, which produces Supernatural, was the studio.