It is really interesting how color influences how people feel, react and feel on a daily basis. The colors that you choose to incorporate into your brand and modest logo design are going to play a key element in how your customers react to you.

One of the first essential element of choosing the right colors is to gain a basic understanding of the color wheel. The color wheel was actually created by none other than Sir Isaac Newton in 1666. The most basic of these wheels contains 12 colors which are based on the RYB model. In this case, the primary colors are red, blue, and yellow followed up with three secondary colors and six tertiary colors. There is no need to be an art major, however, one should know how these colors influence each other in both a positive and negative aspect.

Take the time to understand basic color schemes and why they work so well. Many times when creating an affordable logo design, it is best to choose one dominant color and use others mainly for support and accent.

As you may know, there have been countless studies that have shown how certain colors can be used to help control an individuals mood. People tend to think of reds, yellows, oranges as energetic and uplifting. While colors such as greens, blues, and purples have a much more calming effect on people. You will want to take these studies to your advantage when you are creating your overall brand as to what you want people to feel when they see your logo and brand.

While color is such an important and vivid part of logo creation, one can not forget the importance of a monochromatic design. While discussing various options with your designer, bring up a purely black and white design. Many times when all of the colors are washed out, you are left with a message that is so easy to read it stands out amongst all of the noise in the real world.

When your initial logo has been designed do not put it directly into play. In fact, you will want to have several people look at the design and see if it works with the overall theme of the business. Go ahead and display it on a website and letterhead to see if it works for you and your message. There may be times that once it is placed into the real world, hidden messages and other innuendos may come into play.

If you have had several low-cost logo designs created by various designers why not place them on a website where they can be judged. If you already have a thick client base, allow them the opportunity to judge and decide which logo is best for the company.