If you're wondering, it was likely Roach himself who asked the tech giant to remove a link to an article that describes him as a brilliant artist, based on the statement he gave Worcester News. Roach, who's now fully experiencing the Streisand effect, said: "The decision to ask for the link to be removed from Google was based on no more than a wish to highlight my new work, rather than the old." John, however, couldn't help but question why the request was granted.

He told The Guardian:

An artist wanting to remove part of his back catalogue did not strike us as the sort of principle that the European court of justice had in mind when it came up with the right to be forgotten ruling. Would Google remove early Hirsts or Monets on request?

To be fair, Google itself was opposed to the EU Commission's ruling from the start, but it had no choice but to comply.