Twitter users said it encouraged rape culture and

Chemist Warehouse has come under fire for selling a hand-held 'virgin' sex toy on their website that critics claim was 'enabling and encouraging rape culture and paedophilia'.

The product, that removed from the retailer's website on Wednesday afternoon, is called the 'Virgin P**** Palm Pal', and is described as 'tight as a virgin and with a realistic hymen just waiting to be popped'.

The campaign group against the objectification of women and sexualisation of girls Collective Shout were notified of the product this morning, and encouraged their supporters to contact Chemist Warehouse.

'Tight as a virgin': The 'Virgin P**** Palm Pal' was for sale on the Chemist Warehouse website

Speaking out: Chemist Warehouse came under fire for selling a 'virgin' sex toy on their website

'We got a tip off about the product and then I emailed them this morning,' Collective Shout director of operations Coralie Alison told Daily Mail Australia.

'Chemist Warehouse haven’t replied.

Online backlash: Chemist Warehouse has since removed the product from their website

'Misogynistic and paedophilic': Twitter users campaigned against the sale of the product

'I posted the link on our social media encouraging our supporters to also contact Chemist Warehouse.

'We believe chemists are supposed to be selling products with medicinal and health benefits rather than promoting paedophilic fantasies for profit.'

A description for the 'Virgin P**** Palm Pal' said: 'You'll be be her first and only'.

'This virgin is waiting to be touched for the very first time'.

Social media users were quick to slam the sale of the product, saying it promoted 'rape culture' and 'pedophilia'.

Outraged: Twitter users said a chemist should not be selling sex toys or 'pornographic material'

'What the hell?? You are enabling & encouraging rape culture & pedophilia, Chemist Warehouse shame on you,' one person wrote.

'Chemist Warehouse atrocious that you're selling Virgin Palm Pal. 'Tight as a virgin' - misogynistic and paedophilic,' said another.

'Convenient for wannabe child rapists ... Please tell me this is one incredibly messed up error,' wrote another Twitter user.

Others said the product should not be for sale in a pharmacy.

'What a disgrace. Peddling #pornographic materiel in a #pharmacy,' one person wrote.

Twitter backlash: Social media users said the sex toy both promoted rape culture and pedophilia and was misogynistic

Chemist Warehouse said it removed the ‘inappropriate product’ from its website as soon as the matter was brought to its attention.

‘As of this afternoon Chemist Warehouse Online has implemented a new and rigorous process to assess the appropriateness of all product lisIngs across the website but more specifically for this [sexual health] category,’ Chemist Warehouse said in a statement it sent to Daily Mail Australia.

It said its sexual health products were sold in a concealed and private section of its website, with a content warning to customers who were required to agree before being able to view the products.