TORONTO – TIMBER MART has joined forces with the Canadian Football League (CFL) as the official home improvement partner.

The three-year partnership will yield national exposure both online and in-stadium for TIMBER MART members across multiple sports media outlets and CFL broadcast at post-season games, including the Grey Cup championship game.

“Our partnership with the CFL will provide our members with the opportunity to leverage exposure of the TIMBER MART banner to increase their local brand awareness,” says Jon Irwin, TIMBER MART vice-president of member services. “We are excited to be officially partnered with the CFL and look forward to a mutually beneficial partnership for years to come.”

“We’re excited to be working alongside a strong Canadian brand like TIMBER MART,” says Tyler Mazereeuw, CFL vice-president of corporate partnerships. “The innovative and entrepreneurial spirit that makes up both our organizations is reflected in our fans across the country, and we know this partnership will build great things to serve those fans.”

The 2017 CFL season is entering its fifth week of exciting games, all available in Canada on TSN and RDS and SiriusXM radio. Tickets for this year’s 105th Grey Cup presented by Shaw in Ottawa on November 25th are nearing a sellout.

Canada’s largest single-day sporting event, the Grey Cup presented by Shaw is also one of the country’s biggest celebrations and most cherished traditions. Last year’s 104th Grey Cup presented by Shaw, was one of the country’s biggest televised events with 10 million unique viewers, tuning in to TSN and RDS last year’s thrilling overtime game.