Website Analysis

First and foremost, we ascertain the goals you want to achieve from the online advertising campaign, then keeping those goals in mind we take into consideration all of the unique facets of your website, like its landing page and content. After thoroughly analyzing your website, we optimize it to increase its user friendliness, and make it more crawl-able for search engines.

Funneling of Audience

We create a marketing funnel that is based on a parallel approach to your sales funnel, where audiences are segmented by their intent so that we can form the best strategy to get the right message across to the right people.

Account Setup

To simplify your online marketing, we setup and organize accounts in various online advertising outlets for you. With our in-depth knowledge of Google Adwords, and other advertising platforms, we help you to target the right audience online.

Campaign Launch

After optimizing your website, determining your target audience, and setting up your online advertising accounts, we launch the PPC advertising campaign.

Campaign Analysis

After setting up and launching the PPC campaign, we monitor it closely to make sure that it is moving on the right track. For this, we use varied methods to test and analyze its efficacy.

Campaign A/B Testing

Under A/B testing we perform a series of randomized tests, where we find out what’s working, and find solutions for what’s not. With this test, we test PPC ads for optimization and validation. Consequently, A/B testing helps us to improve your PPC ads, and leads to higher conversion rate, especially for higher end products.

Drip Campaigns

With this effective marketing technique we send prewritten messages to existing customers and potential customers over certain duration of time. This proven technique helps us to build you a loyal, recurrent customer base and also gets you more leads over time.