LG, just before the start of IFA, announced a new luxury edition of its Watch Urbane (review). It’s called the Watch Urbane Luxe and it runs $1,200, thanks to its 23-karat gold adornment.

The watch was made in partnership with REEDS Jewelers here in the US. Speaking of made, LG is only releasing 500 of these “limited edition” watches. Each is engraved with a serial number for authenticity and will be available for pre-order later this month.

While it’s a smartwatch underneath (and runs Android Wear), LG is really promoting this as a luxury item for a very small crowd that are willing to spend lavishly on something like a gold smartwatch. It utilizes a deployment clasp, has an alligator watch band, is made of 23-karat gold, and is housed in a “piano-gloss lacquer case.”

The Watch Urbane Luxe will officially be available at the end of October.

Watch Urbane Luxe specs:

Chipset: 1.2GHz Qualcomm Snapdragon 400 processor

Operating System: Android wear

Display: 1.3 inch plastic OLED (320×320, 245ppi)

Memory: 512MB LPDDR2 / 4GB eMMC

Sensor: 9 axes (Gyro / Acceleration / Compass), pressure sensors, heart rate sensors

Waterproof and dustproof: IP67 Certification

Battery: 410mAh

Colours: Gold