U2's "The Troubles" is featured in two new 60-second promos for the hit AMC cable program, The Walking Dead. The promos support this Sunday's season premiere of the most popular show on US cable TV.

The clips are titled "U2: Will For Survival" and "U2: Together" and only feature U2's music, with no photos or clips of the band. Have a look:

We've reached out to U2's communications team to confirm our assumption that there's some kind of formal deal between U2/Universal Music and the show making this possible.

This should be a big exposure boost for U2, the song and Songs Of Innocence, in general. It's the kind of exposure that could mean "The Troubles" will be the next single from Songs Of Innocence.