"You see the faces, you see the excitement of the people and it's that family you haven't had a chance to be a part of for a while, family you haven't seen, that kind of excitement," James said. "There was a period through the NCAA [investigation] that we were in that process and we weren't doing a lot of things in the community. … As we came out of it, it was in this case an opportunity to get back out there and get some of the touches with the fans that we've historically had."