For the past few years, there has been a steady rise in the popularity of using videos for the purpose of promoting businesses. Now more than ever, people make use of markers, drawings and pens to present their ideas, products and services as well as to connect with more people. The latest technique for organic message delivery is none other than video scribing.

Animated explainer videos take drawings from a fixed place and time and allow you to upload, broadcast and share them as much as you like. More and more organizations currently look for ways as to how they can use these animated explainer videos to their advantage.

There are a lot of ways of harnessing the potential of these videos and the most effective of which include the following:





Dive into Specifics





Aside from using the videos for telling and sharing your top level story, animated explainer videos are ideal when it comes to explaining the in depth specific processes, services or products. Initially, the consumers are not searching for complicated explanations. But, once they click through videos, they will become more interested to learn about your company. You must keep them interested through offering further details of certain products or services they have shown interest. Try to keep the videos for as short as 5 minutes.





Front Page





Needless to say, animated explainer videos are one of the excellent tools to tell your story. These videos can be used for telling a nice story as to how your service or product fit into the lives of your target audience and further improve their experience. This can include a brief explanation about the service or product, history of the company or the primary principle which gives you an edge over your competition. These videos must be short in nature and will not go over 2 minutes.









Innovation and Advocacy





Animated explainer videos can also be used to share the ideas of your organization on motivation, social, environments and education. These videos are very powerful in influencing change and affecting the viewers’ thoughts and emotions.





Information Graphics





Finally, animated explainer videos are great for information graphics or commonly referred to as infographics. Such videos display all vital information regarding a specific topic which offering side by side comparisons of statistics and graphs.

If you hope to capture your viewer’s attention, you have to make use of visuals and graphs that are highly entertaining. An animated explainer video transforms facts and statistics into motion. It has a profound impact among viewers since they can see things in a graphic way.

If you are currently facing some problems which are not reality just yet, you can always make use of the power of creativity and Imagination to show viewers everything possible. Probably the biggest benefit of animated explainer videos is that these are not in any way limited by video or photography and can reach further and deeper imagination with just little work.



