Netflix has more subscribers than any single cable company, a number that is up 10 million from last year. That's impressive.

But perhaps not as impressive as the 80 million the major cable companies boast as a collective. That figure could explain why Starz walked away.

"For now, they may be in a better position to make Starz money than Netflix is — even if Netflix reportedly offered more than $300 million per year for Starz content," Dan Frommer writes.

In the coming months, we will see if Starz made the right call.

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