Conference USA schools will see an increase in annual television revenue in a new rights deal announced on Wednesday.

The conference didn't release the financial terms for its new broadcast rights deal but it is expected to be an annual increase of approximately $200,000 per school. It's a significant increase for C-USA after the conference suffered a severe cut in TV revenue the last time it hit the market. While the big conferences saw their rights deals skyrocket in recent years, Conference USA schools went from making $1.1 million annually down to $200,000 when C-USA signed a new deal in 2016. Conference USA commissioner Judy MacLeod blamed some of it on cord-cutting impacting the industry.

"We've been assured it's going to be more per school than we are currently receiving," UAB athletic director Mark Ingram told AL.com. "The agreement is positive in terms of exposure and revenue."

With the new television rights deal, C-USA game will be shown on both linear and non-linear platforms. The biggest piece of the deal involves CBS Sports as the primary rights-holder for football and men's basketball games, with the championship game in both sports being televised on CBS Sports Network. Stadium, previously known as American Sports Network, will also broadcast football and basketball games as it did last year.

The most interesting new piece of the deal is multiple football and basketball games being broadcast exclusively on Facebook. That deal is a result of C-USA hiring a consultant to help it navigate the market as it negotiated its new rights deals. The Facebook aspect of the deal is particularly intriguing to Ingram.

"I'm appreciative of the league and all of the membership in being innovative and creative in terms of seeking this partnership with Facebook which has two-and-a-half billion international users," Ingram said. "I'm proud to know Conference USA is the first conference to have an exclusive partnership with Facebook which shows we are trying to do things differently."

C-USA is also still in talks with ESPN about continuing a partnership, a league spokesman told The Virginian-Pilot.