Today, we’re excited to announce our partnership with Patreon, a membership platform for creators, to offer creators and fans a more compelling way to connect!

The integration aims to help creators start and build their communities on Reddit, turn Reddit users into fans and provide another way for fans to support the creators they love.

Connecting Reddit and Patreon

Patreon creators will now have the opportunity to create new and link existing communities on Reddit directly from their Patreon page. Once connected, Reddit creator communities will display Patreon widgets to drive new patrons from Reddit, and Creators can reward their patrons with special Reddit flair to distinguish patronage. Patreon creators on Reddit will also receive flair to distinguish their comments and content throughout their communities.

On Patreon, linked creator pages will display Reddit community widgets driving patrons directly to the creator’s Reddit community where fans can engage with the creator, the content and the larger fanbase.

To start, we’re testing the integration with select Patreon creators and plan to extend the feature to more creators and communities at the end of October.

The value for Creators and Fans

The reward system is inherent to the Reddit experience –– upvotes and downvotes have been part of our system of community moderation since the earliest days — and with the Patreon integration, we’re excited to foster the growth and health of fan communities through a new suite of recognition and rewards.

By connecting to Reddit, Patreon creators can build their business, grow their fan base and publicly recognize their patrons and supporters. The integration also makes it easier for fans to find and engage with creators they love and get recognition for their support through special patron flair.

Finding your home, and audience, online

Reddit’s mission is to bring community and belonging to everyone in the world. And as home to more than 330M monthly users, 138k+ active communities, thousands of dedicated creators, millions of pieces of original content and some of the most passionate fans on the internet –– it’s up to us to build tools that help our users connect and find their homes online.

Creators with communities big and small have found and built their home on Reddit — from podcasters and writers to chefs and watercolorists. Oliver Babish joined Reddit in late 2014 and quickly gained notoriety for his step-by-step cooking videos and engagement with users who recreate his recipes. Over the course of about 4 years, he built up a community of more than 31k subscribers who visit regularly to share their own cooking videos, ask for feedback and engage around new cooking videos that Oliver posts.

Similarly, u/shittywatercolor grew his Reddit community to more than 10k fans by sharing his shitty watercolours throughout the Reddit ecosystem (and even within the walls of RedditHQ) to Christine McConnel who got her start on Reddit and now has a show on Netflix –– and we can’t wait to see how the Reddit community evolves and grows with the Patreon integration.

For details on our partnership, visit the Patreon blog.

For more Reddit news and announcements, stay tuned to our blog.