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When the Alberta government announced in June 2016 its intention to move toward a $15 an hour minimum wage, it issued a news release containing quotes from James Boettcher.

Boettcher, the CEO of Calgary’s Fiasco Gelato, was held up by the government as an example of a business owner in favour of a “fair living wage” — someone who believed it is possible to pay employees enough to get by on, while still operating a successful business.

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Two years later, Boettcher still believes in paying his employees fairly. Fiasco Gelato is a certified “B Corporation,” meaning it meets defined standards of social and environmental performance, and Boettcher speaks regularly about his belief that employers are inherently responsible for their employees’ well-being.

However, he’s no poster boy for the Notley government’s minimum wage policy. In fact, even at the time his name was being printed on that news release, Boettcher had serious concerns about the NDP’s $15 an hour plan, which comes into force Monday. Those concerns have only deepened in recent months, to the point that Boettcher is now calling on the government to admit its minimum wage policy is “broken.”