Behind The Scenes of ‘Nikes’ The ‘Nikes’ video seemed like a phantom project within the music industry. From rumours to reality, Tyrone Lebon’s masterful vision finally came to frution byway of Frank greenlighting the release. Here are some behind-the-scenes pictures of the only ‘Blonde’ visual to date:

The first look at ‘Nikes’ came through this leaked image in April 2015.

This party in central London was primarily used in the final cut of the video

Frank spent a lot of time with the A$AP Mob during his stay in London.

Frank & Rocky at the Boiler room in London, 2015

A$AP Ferg & Frank for Faces + Places, 2015

Frank had his customized BMW E30 imported from Los Angeles for the video

Amongst the cars includes the $16 Million McLaren F1 GTR and an Aston Martin DBR9

Frame by frame, the video trickles in the yearning of something, whether it’s a person, materialistic object or just acceptance.



The yearning for another person and love

An exterior shot of a mermaid trapped in a box. A reference to ‘The Little Mermaid’ where the main character desires to be free and explore the land so she can meet her lover

A direct reference to the Heavens Gate cult. Cult members members feel included because they’re accepted into the group and finally desired.

Frank wearing eyeliner while surrounding by million dollar cars is clever social commentary



