Texas Renaissance Festival names CEO

The Texas Renaissance Festival welcomes Joseph Bailey as the festival’s new CEO and general manager. The Texas Renaissance Festival welcomes Joseph Bailey as the festival’s new CEO and general manager. Photo: Texas Renaissance Festival Photo: Texas Renaissance Festival Image 1 of / 20 Caption Close Texas Renaissance Festival names CEO 1 / 20 Back to Gallery

The Texas Renaissance Festival has appointed Joseph Bailey chief executive and general manager.

Bailey, a native Houstonian and University of Texas at Austin graduate with a B.S. in Electrical Engineering, most recently served as senior manager of service transition planning and support for Motorola Solutions in Schaumburg, Ill. For the last 15 years, he has led corporate programs and promotions in enhancing the customer experience, site maintenance and improvement, and business efficiency.

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"I am delighted to welcome Joseph as our new CEO," Texas Renaissance Festival Owner and Founder George Coulam said in a news release. "Joseph has demonstrated consistent success leading large teams globally to deliver solutions and grow revenue for his stakeholders. I believe he is just the person to lead the Texas Renaissance Festival at this point in our history."

Bailey joins the festival in advance of its 45th anniversary.

"Having been a patron of the festival for over 25 years, I know that TRF is a Texas institution and has grown to become a regional, national, and international attraction," Bailey said. "I look forward to helping guide the festival into the next 45 years of magic, merriment and fun."

The festival, which features interactive Renaissance-themed characters, food and drink, rides and games, draws more than half a million visitors each year to Todd Mission, about 50 miles northwest of downtown Houston. The festival will be held on nine consecutive weekends beginning Oct. 5.