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Stephen Colbert pokes fun at the Sarah Palin Channel during his show Tuesday night. Stephen Colbert buys 'Sarah Palin' website

A basic lesson for politicos in the digital age: Own all your domains.

Sarah Palin, who just launched her own online television channel, has become the latest politician to lose one of her eponymous websites to another bidder — and, in this case, the bidder was Stephen Colbert.

Palin got SarahPalinChannel.com, but she failed to get "TheSarahPalinChannel.com." That address is now in the hands of Colbert and his staff, as he announced on his show on Tuesday night. The site currently boasts a photo of Palin with the line "The only Sarah Palin Channel on the internet with a definite article in the address!"

The page then links to a segment from Colbert's show about Palin and Paul Revere.

Hadas Gold is a reporter at Politico.