Here's something that gives a whole new meaning to the term, catfish. A Japanese company has come up with a bizzare ad campaign that's creating a buzz online.

It's Sushi Cats (aka Neko-Sushi) That's right, a series of photos of adorable little cats oddly posed atop sushi rolls, wrapped in seaweed.



Photos: via Lost at E Minor

And if that's not strange enough (one blogger called it "wrong on so many levels") the campaign's creator, a peanut company called Tange & Nakimushi, has put together an equally odd yet amusing backstory.

According to the video below - 'The History Of Sushi Cats Explained' - the cats have been around for centuries and their existence goes back to early cave paintings.

"In Japan, there are many myths and old writings that say that encounters with sushi cats can bring you good luck," the backstory goes. However, it says the "chance of a person seeing sushi cats, depends on his or her state of mind."

On its website, the company writes: "Neko-Sushi is an extremely unusual life-form consisting of a cat on top of a portion of sushi rice.

"Although several references have come down to us through history from various researchers and witnesses, their existence is still shrouded in mystery and actual sightings remain rare."



Photos: via Lost at E Minor

One state of mind, could be a hallucination.

And FYI, the photo shoot was done under the guidance of professional animal handlers, according to the brand video and no cats were harmed during the shoot (the same obviously can't be said of the fish).

The cats already have their own Facebook page with thousands of fans, there are postcards and photos (only available in Japan), and there's a mobile game app you can download.

Via The Daily Mail

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