Introduction

Decentralization of eCommerce platforms and making of significant experience for customers on an open trading floor that builds up ‘Digital Trust’ over all connections forms the heart of RUNS platform.

RUNS is going to change eCommerce in two ways

1. From Centralized Monopolies (Intermediary) to a Decentralized Platform based on Digital Trust (Facilitator)

2. From Electronic (SKU) Commerce to Experience (XKU) Trade

Blockchain Technology will convey on building up decentralization and digital trust while the XKUs (Experience Keeping Units) will supplant products (Stock Keeping Units) and change Electronic Commerce to Experience Commerce. As an outcome, RUNS plans to be a Decentralized Experience Commerce Platform. On RUNS platform you will be transacting in XKU.

Existing eCommerce platforms

The early movers in eCommerce used platform-based business models to develop into various classifications and scaled quickly to the degree of owning these categories. The network effects and feedback loops accomplished has empowered them to overwhelm and shape eCommerce as we know it.

With the coming of digital advances, we make more inquiries and searching for additional data on the highlights of such platforms. We look for better utility from the brands that they use.

Problems

To increase earnings, existing eCommerce platforms may promote certain contributions, for the most part their own, over those of external dealers. This is in direct clash with the customer’s interest for clarity and trust in basic leadership, and the maker interest for value control and item revelation. Traditional eCommerce is driven through restrictive technology platforms. With regards to changing buyer preferences, there are significant hold-ups that such platform offers to buyers.

SKU Commoditization: There is just a single property of the item or benefit being sold, that is discoverable by purchasers — ‘Price’. Contributions are kept up as SKUs (Stock Keeping Units) and pushed to customers. This expect criticalness in an ordeal economy where the meaning of purchaser “worth” has moved priceless.

Absence of Transparency: Data being gathered by the stage can be used to contend with outside stage members themselves, in this way turning into their most huge danger.

Integrated Monopolies: Governance and control is simply held by the platform instead of with the members

Trust: Lack of obvious data about the legitimacy, claim to fame, uniqueness, causes, moral sourcing hones, natural effect, and social significance of contributions recorded.

Solution

Nowadays, the requirements of the present purchasers are transforming from a product level to an aspiring level where price isn’t all that matters. Exceptionally obviously, purchasers presently look for more data about the items or services that they buy.

Experience Commerce

Most of the eCommerce today connect to only practical aspect of the buyer behaviour. Very few are there who connect to emotional aspect of the buyer behaviour. Experience commerce is that aspect of commerce which connects to buyer as a whole i.e. practical as well as emotional component of the buyer. RUNS.com is making a transformation eCommerce, from Electronic Commerce to Experience Commerce.

Digital Trust

The technology used by RUNS.com is Blockchain technology. In many key aspects of eCommerce blockchain technology establishes ‘Digital Trust’. Blockchain enables decentralised control and transparency- which affects the present eCommerce platforms. Blockchain enabling the user community to actively participate in the governance, transaction activities, and payments associated with the platform, is going to be key in achieving ‘Digital Trust’.

RUNS Tokens — XKU (Experience Keeping Units)

The RUNS Tokens are the prime value unit of the RUNS platform. The RUNS Token will be utilized to boost the people in charge of the check of the XKUs and consequent exchanges. The RUNS Tokens are utilized to incentivize members for their participation in the platform and provide them exclusive access to experiences listed as XKUs Besides, XKU buys will happen just through RUNS token.

Initially, 1 Runs is expected to be around US $ 0.70.

The RUNS.com Team

· Giri Devanur (President & CEO)

· Dr. Artit Wangperawong (Chief Technology Officer)

· Carlos Fernandez (Chief Growth Officer)

· Sandesh Nanjundappa (Chief Digital Officer)

· Avi Jain (Senior Vice President, Finance)

Community Links

· Telegram

· Facebook

· Twitter

· LinkedIn

· Medium

· BitcoinTalk

· Reddit

· Instagram