Hallmark is celebrating 10 years of “Countdown to Christmas” by gifting viewers with a record 40 new holiday movies airing on the Hallmark Channel and Hallmark Movies & Mysteries.

Holiday programming starts Oct. 25 on HM&M where 16 films will now premiere on Thursdays and Fridays. The Hallmark Channel starts Oct. 26 with 24 new movies, including a Hallmark Hall of Fame presentation of "A Christmas Love Story" on Dec. 7 starring Kristin Chenoweth. Wrapped around the premieres will be seemingly non-stop holiday movies from Hallmark's vast catalog.

Hallmark also continues its Christmas Day tradition with a new "When Calls the Heart" holiday film, based off its popular series.

Faithful viewers will be happy to see a long list of their favorites returning including Candace Cameron Bure, Lacey Chabert, Erin Krakow, Cameron Mathison, Andew Walker and Paul Greene. Buffalo's Chad Michael Murray stars in "Write Before Christmas" premiering Nov. 28 on Hallmark. It is his second holiday movie for Hallmark, following the 2018 film "Road to Christmas."

Both networks will air new films in returning series including "A Godwink Christmas: Meant for Love," on Nov. 15 on HM&M; "Angel Falls: A Novel Holiday," Dec. 13 on HM&M and "Christmas in Evergreen: Tidings of Joy," Dec. 14 on Hallmark.