The Korean Business Research Institute has published the brand reputation rankings for variety stars in August!

The rankings were determined through an analysis of the media coverage, participation, communication, and social indexes of 40 popular entertainers using big data collected between July 2 to August 3.

This month, Lee Young Ja rose from second place to the top slot with a brand reputation score of 2,894,958 points. This was a 47.34 percent rise from the previous month and her brand was linked to phrases like, “I want to applaud her, delicious, I relate to her,” and keywords like, “Eating broadcast, Kim Sook, manager.” Overall, her brand had a positivity rating of 78.40 percent.

She was followed by Yoo Jae Suk and Kim Jong Kook in second and third place respectively. Lee Sang Min maintained his fourth place slot this month while Park Na Rae rose from ninth to fifth place.

Check out the full list below!

1. Lee Young Ja

2. Yoo Jae Suk

3. Kim Jong Kook

4. Lee Sang Min

5. Park Na Rae

6. Lee Hyori

7. Cha Tae Hyun

8. Jun Hyun Moo

9. Kang Ho Dong

10. Lee Kyung Kyu

11. Yoo Byung Jae

12. Kim Jong Min

13. Kim Byung Man

14. Kim Sook

15. Lee Kwang Soo

16. Kim Gura

17. Shin Dong Yeop

18. Yang Se Hyung

19. Ahn Jung Hwan

20. Park Myung Soo

21. Kim Gook Jin

22. Song Eun Yi

23. Kim Gun Mo

24. Kim Joon Hyun

25. Seo Jang Hoon

26. Kim Joon Ho

27. Lee Soo Geun

28. Jo Se Ho

29. Jung Hyung Don

30. HaHa

31. Kim Sung Joo

32. Lee Guk Joo

33. Ji Suk Jin

34. Park Soo Hong

35. Yang Se Chan

36. Ji Sang Ryul

37. Kim Yong Man

38. Lee Hwi Jae

39. Defconn

40. Jung Joon Ha

Source (1) (2)