Research has indicated that many video games and virtual worlds are populated by unrealistic, hypersexualized representations of women, but the effects of embodying these representations remains understudied. The Proteus effect proposed by Yee and Bailenson (2007) suggests that embodiment may lead to shifts in self-perception both online and offline based on the avatar's features or behaviors. A 2x2 experiment, the first of its kind, examined how self-perception and attitudes changed after… CONTINUE READING