Signage isn't just about creating awareness. Or motivating someone to buy a house.It's also about building your brand.If you're like many realtors, you've probably never thought about building your brand with signage.But it's a proven marketing tactic. It can help you not only sell a house but also boost business. Boosting business increase revenues.All thanks to branding.

So what is branding? Well, it's not about imprinting your logo in a homeowner's mind. Nor is it about getting owners to choose you over the competition.It's far more powerful. It's about getting owners to believe you're the only solution to their problem.Implementing an effective brand strategy achieves the following objectives:

Delivers your message clearly

Confirms your credibility

Connects your target prospects emotionally

Motivates the buyer

Creates user loyalty

Put simply, implementing a branding is about creating an emotional connection with your target audience.Below are 10 questions you can use to help define your brand. Use them to launch a brand strategy designed to create an emotional connection between you and homeowners—an emotional connection that builds business:

What services do you offer? Define the qualities of these services. What are the core values of your services? What are your company's core values? What are your competitors' core values? How do they differ from yours? What is your company's mission? What do you specialize in? Who is your target market? Who do your services attract? What is the tagline of your company? What message does your tagline send to prospects?

Use the information gleaned from these questions to create a brand profile for your company. A good brand profile proves a solid foundation for building a potent brand strategy.Creating signage isn't just about building awareness or motivating a buyer.It's also about establishing your brand, about building a bond between you and your target market.Creating that bond can help you fend off the competition in intense marketplaces.More important, it can help boost business and increase revenues.