For the first time since its release in April, the Amazon Fire TV is outright on sale. To celebrate “a boatload of new apps”, the Fire TV has been discounted $15 for a limited time. In the past, we’ve seen the device bundled with tablets and TVs for a discount. We’ve also seen it reduced for a very small subset of customers, but until today, the Fire TV has never dropped below its $99 price tag for everyone. If you’ve been thinking about getting a Fire TV for a friend or a second TV, now’s your chance to save a little money. There’s no word on when this discounted price will end.

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