Football Federation Australia's campaign to host the 2023 Women's World Cup has ramped up with the release of the official bid logo and slogan, 'Limitless'.

The logo is a stylised outline of Australia, which also represents a "fluid passing motion" of the ball. It is a bold and striking departure from the last emblem for an Australian World Cup – the failed bid for the men's tournament in 2022, which featured two kangaroos in front of a sun.

It has been released at a critical time as nine separate bids jockey for the right to host the next Women's World Cup, which could be expanded from 24 to 32 teams.

Bid books are due for submission in October with a decision expected from FIFA in March next year.