As EMEA Executive Director for one of the world’s largest video game publishers, Alain Corre is uniquely placed to assess the state of an industry on the brink of a revolution. For generations gamers have indulged their passions by purchasing a physical disc or cartridge and inserting it into a physical box, usually connected to a television in their homes. However, with new streaming and subscription services on the horizon - not to mention the next super-powerful iterations of the Xbox and PlayStation - Ubisoft’s stated aim of reaching five billion gamers no longer seems like the stuff of fantasy.

Greeting The Telegraph in a private room on top of Ubisoft’s enormous booth in the Los Angeles Convention Centre’s West Hall, Corre is almost in a unique place physically as well. Rivals Electronic Arts and Activision are notable absentees from what feels like one of the least glamorous E3 show floors in some time.

As evidenced by their bombastic press conference at the start of the conference, however, E3 is still very much an important date on Ubisoft’s calendar - as Corre enthusiastically explains.

“E3 is a a fantastic moment for the fans and for the creators of video games, everybody’s here. Even those who are not showing up on the show floor are here this week. For Ubisoft in particular it’s a possibility for us to have a conference where we were able to show three new IPs, to show Watch Dogs to the world - which I think pleased a lot of people! - and to be able to show Gods and Monsters, Rainbow Six Quarantine and even our free-to-play Roller Champions.