Merrick here...

When asked how long he'd continuing as James Bond, Daniel Craig told BBC he'd...

"keep going until they tell me to stop".

[EDIT]

"I know there'll be someone after me, and hopefully someone after them - I'm just trying to keep [the series] going."

" this one we've really planned and got a great script. More insight from Craig regarding his upcoming third outing in the role for SKYFALL can be found HERE , including his perception that ...It's going to be different from the last one, but it will still be a great Bond movie."

This on the heels of recent news that the franchise's long-standing association with Heineken will enjoy enhanced visibility in the new picture.

In the movie, Bond will swap his trademark martini for a sip of the brew -- at least in one scene.

...days THIS piece in AdAge.

SKYFALL will hit theaters in November, coinciding with the release of THIS Blu-ray megaset which will see the release of a number of Bond title not previously available on the format.

And it is here that I must register my unwavering and perpetual affection for QUANTUM OF SOLACE, a film many Bond fans disapprove of but one I enjoyed tremendously. It's all how one interprets and perceives the flexibility of the franchise, I suppose...

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