“Game of Thrones” star Emilia Clarke is hyping a “finale party” contest by wandering through Times Square dressed as Jon Snow (a k a Kit Harington).

New Yorkers are characteristically unimpressed in the new viral YouTube clip.

“I’m a ‘Walking Dead’ fan,” responds one jaded pedestrian when the actress who plays Daenerys Targaryen, clad in full Snow drag, asks her if she “wants to watch the final episode of ‘Game of Thrones’ with Emilia Clarke?”

The Mother of Dragons’ bash is dubbed the “ultimate ‘Game of Thrones’ finale party.”

The winner and three friends snag the opportunity to watch the final episode of Season 8 at a private screening with Clarke and have a “hilarious prop-filled photoshoot” with her. Winners also will be flown out and put up in a four-star hotel. In addition to fielding questions about the show, Clarke will dish on her castmates.

“I’ll tell you what everyone’s favorite food is,” she says.

The contest doubles as a fundraiser for Clarke’s charity, SameYou, which helps fund research on recovery for young adults with brain injuries. To enter, donate anywhere from $25 to $5,000 to earn 100 to 50,000 entries into the contest.

It seems like none of the entrants will come from Times Square, though, where even fellow character impersonators don’t recognize Clarke in her getup. One newsstand vendor appears annoyed when Clarke asks for directions to the wall, or anywhere north. She buys a pack of M&Ms and walks off.