No Muppets necessary this time—Mitt Romney created his own pop-culture phenomenon from scratch during his second debate with President Barack Obama.

The Republican presidential candidate set the Internet ablaze with his reference to "binders full of women," made while talking about his concern for the initial lack of female job applicants for his staff back when he was governor of Massachusetts.

"We took a concerted effort to go out and find women who had backgrounds that could be qualified to become members of our cabinet," Romney said. "I went to a number of women's groups and said, 'Could you help us find folks?' And they brought us whole binders full of women."