Amazon.com has come up with another strategy to build base in China after it had to shut its online store in the country.

The e-retail giant is gearing up to open a store on the Chinese e-commerce platform Pinduoduo.

The Amazon marketplace closed down in July this year after facing difficulty in gaining traction as the country is loyal towards homegrown rivals Alibaba’s Tmall and JD.com.

The strategy at the time was to leverage its global presence and sell goods from abroad to Chinese consumers.

Pinduoduo has been crucial in bringing e-commerce more readily to China’s lower-tier city residents, which has been the reason behind its popularity even amidst big competitors like Alibaba and JD.com.

The source said Amazon’s Pinduoduo store would carry goods from overseas.

The four-year-old Pinduoduo, which woos customers with deep discounts and group buying deals, suffered a US $ 11 billion slump in value last week after it posted a much wider-than-expected quarterly loss that stemmed from its efforts to fight its rivals with heavy subsidies.