Cartoon Network USA Check It 4.5 Rebrand Behind The Scenes

Bent Design Lab, the design studio that developed Cartoon Network USA’s 2016 graphical refresh this summer (currently referred to as Check It 4.5 by Cartoon Network fans, officially called “Dimensional”), have uploaded a behind the scenes video showing how they developed the new graphics package.

The graphics package contains a series of 80 short animations also featuring characters from Cartoon Network’s current shows. The animations were produced in either 2D, 3D CGI or stop-motion. Various props and scenes were made with different materials for animations produced using the stop-motion technique.

Bent Design Lab, based in Portland, Oregon, USA, gathered the talent of several animators and artists from around the world to produce the new branding.

Cartoon Network ID – Behind the Scenes from Bent Design Lab on Vimeo.

Bent Design Lab also a video demonstrating the new graphics which are now used by Cartoon Network USA for both their on-air and social media presences.

Cartoon Network ID Re-Brand from Bent Design Lab on Vimeo.

http://www.bentdesignlab.com

https://vimeo.com/bentdesignlab

http://www.cartoonnetwork.com