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Just days after ride-hailing finally made inroads in this province, Vancouver’s largest car-sharing firm said it plans to withdraw from North America in the new year.

Share Now, the firm that merged with Car2Go, told members in a Wednesday email that its final day of operating will be Feb. 29.

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The company explained the decision was based on “two extremely complicated realities,” including the volatile state of the mobility industry, and the rising costs to sustain operations in the North American market.

The firm also said the region lacks the necessary infrastructure to support electric vehicles. It will focus instead on its 18 European cities.

“We want to say thank you to our customers, the City of Vancouver and the City of North Vancouver, who have supported us since we launched in the market in 2011. We are saddened by this decision and deeply apologize for the inconvenience this will cause you when service ends,” Share Now said in the letter.