A-League club owners are demanding Football Federation Australia provides them with a majority share of the windfall from the new TV deal, citing years of losses and propping up other areas of the game.

Fairfax Media understands the clubs will patiently await confirmation of their slice of the $350 million deal but have not ruled out taking action against the governing body if they do not receive a significant improvement of their share.

Pay day: FFA chief executive David Gallop addresses the media during a press conference where he announced a six-year deal with Fox Sports worth $346 million. Credit:Getty Images

Sources suggest the clubs may enter a dispute with the governing body if they feel they are undervalued in the broadcast deal, despite being told they are set to receive an increase on their current percentage.

The 10 club owners are putting forward a united pitch as part of the Australian Professional Football Clubs Association and are determined to retain the overwhelming majority of the A-League TV rights within the competition.