Joe Haden, a lockdown corner for the Cleveland Browns and one of the NFL's biggest sneakerheads, just made a huge announcement.

The Celebrity #SoleWatch regular is the latest football athlete to sign an endorsement deal with Jordan Brand. Haden has played 5 seasons in Cleveland, making two Pro Bowls during that time. He also ranked #23 on the NFL Network's list of the 100 best players for 2015.

Haden opened his own sneaker store, The Restock, in downtown Cleveland last fall. He now joins a Jordan Brand roster that includes NFL athletes like Dez Bryant, Earl Thomas, Michael Crabtree, Dwight Freeney, Andre Johnson, Hakeem Nicks and Charles Woodson.