Air France is launching a new airline aimed at millennials whose “lifestyles revolve around digital technology”, the carrier has announced.

Scheduled to launch this September, Joon will offer an “innovative and offbeat” experience to its “young and connected” jet-setting clientele, claims Air France.

Joon is expected to offer similar services and products to Air France

“This new brand has been entirely designed to meet their requirements and aspirations,” the carrier said in a statement.

Sporting a more hip and casual feel, passengers can expect to be served by cabin crew wearing electric blue-coloured “basic and chic” uniforms (think white trainers, blazers with rolled up sleeves, polo shirts and ankle-length trousers).

The crew’s apparel, which was reportedly inspired by workers in a Silicon Valley start-up, is supposed to capture the airline’s “dynamic attitude”.

A millennial typically describes someone aged between 18 and 35 years old, though that definition has been a source of much debate. Air France told CNN that 40-year-old passengers would be allowed to fly Joon, however it is unclear whether passengers who fall further outside the millennial age bracket will be welcome onboard. It is also unclear whether cabin crew must be millennials.

A sample of the uniforms for Joon's male flight attendants Credit: Air France

Air France could not confirm where it will be flying, how much tickets will cost or whether there would be any services designed with millennials in mind, such as an enhanced in-flight entertainment system or a targeted food and drink menu. It did, however, reveal that Joon would not be a low-cost carrier.

Further information about the new airline will follow in September when Joon is expected to launch European routes from Paris; long-haul flights will follow in 2018, Telegraph Travel understands. The new carrier will use single-aisle Airbus A320s, as well as long-range twin-aisle A340s and A350s.

The electric blue uniforms will capture the airlines "dynamic attitude" Credit: Air France

“This generation has inspired us a lot,” said Caroline Fontaine, VP Brand at Air France, describing millennials.

“Epicurean and connected, they are opportunistic in a positive sense of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others. Joon is a brand that carries these values.”