The Medford Sav-Mor Liquors is feeling a little lonely.

The local liquor store chain, which is known for its trademark witty sign slogans, used the sign at its Somerville store to start a feud with a neighboring McDonald’s last week. When the fast food giant posted an offer for two Egg McMuffins for $5, the liquor store made a counter offer, advertising three Egg McMuffins for $4.

“Your move McDonald’s,” the sign read. The restaurant fired back, writing, “Sav Mor you ain’t seen McMuffin yet.”

As that feud heats up, the Somerville store’s counterpart in Medford is feeling left out of the action.


“I wish I had a McDonads sign to play with,” the Medford sign read.

Unfortunately, that lonesome Sav-Mor only has a Whole Foods to contend with, which probably won’t offer McMuffin deals anytime soon.