International Seminars

9:30am – 10:30am

More Than a Movie: Eventizing the Theatrical Experience

Moderator: Anne Fitzgerald, Chief Legal Officer and EVP, Real Estate, Cineplex Entertainment

Panelists:

Alejandro Ramírez Magaña, CEO, Cinépolis

Cathleen Taff, President, Theatrical Distribution and Franchise, The Walt Disney Studios

Thinking the theatrical experience begins when the lights go down and an image appears on screen is the wrong way of thinking. In today’s fast-paced, digital, streaming, and sensory overloaded world, the true theatrical experience should begin before the moviegoer leaves their home. The experience needs to begin early on with excitement, anticipation, and expectation. And then it’s time to make good on those promises at the theater, culminating with the lights going down and that image appearing on screen. This session will get into the mindset of what distribution and exhibition need to be thinking about and acting on so as to create that truly, one-of-a-kind motion picture theatrical experience.

10:30am – 11:30am

Differentiating the Guest Experience Through Theater Design

Presenter: Cameron Mitchell, CEO, VOX Cinemas

Design internationally is evolving at a record pace, with exhibitors required to embrace increasing expectations in relation to tech, F&B and customer experience, all with a view on enhancing the guest experience and driving market share and earnings. This presentation will look at examples of best practice from designs around the world, to see what different exhibitors are doing to ensure their venues are remaining the most attractive leisure offerings globally.

11:30am – 12:30pm

Data = Opportunity: Opening the Collaborative Window

Introductory Presentation: Luke Vetere, Managing Director, 20th Century Studios Distribution (GCC) at Majid Al Futtaim LLC

Moderator:

Sarah Lewthwaite, Managing Director & SVP, EMEA, Movio Panel Members (To Date)

Luke Vetere, Managing Director, 20th Century Studios Distribution (GCC) at Majid Al Futtaim LLC

Data is the new oil, and whilst it is often spoken about as being the holy grail that must be cracked, exhibitors and distributors are still yet to come up with a workable solution that addresses who owns the data, who can use it, who pays for it, and how can the industry can universally benefit from the data. This session will look at some examples of best practice from around the world, and end with a panel discussion on how studios and exhibitors could collaborate on driving attendances to the mutual benefit of all stakeholders.