SEO – Search Engine Optimization, is not important, provided you are okay with the fact that your website or business name doesn’t show on first ten pages of Google Search when the user searches by keywords! Well, you already have your answer. In this digital communication world where everyone relies on the search results shown in their Smartphone browser window, it would be ‘backward’ and regressive to even doubt whether your business needs SEO services or not. In case you aren’t fully aware of how well-planned and strategic SEO services help a business, take a look at its major benefits –

Improved rankings mean increased visibility – Let us be very clear that today’s internet user is always in a hurry. He or she would not click every result shown till 10 or even 5 pages. So when he is searching for the best Thai restaurant in London, can you afford to be noticed by him if your restaurant is listed on page 4 or even beyond. SEO services are not as costly as Pay Per Click advertising – Every business who aspires to multiply through online promotions needs to spend in one or other digital marketing tool. Some may choose Google Adwords, some go for Pay Per Click Advertising and some opt for Social media promotions. Of all the option available, investing in SEO services gives the best results, long-lasting benefits and highest ROI when compared to all these. Brand Credibility – People trust Google results a lot. Especially when they are searching by keyword, the first ten results would automatically win their trust! That’s why when businesses spend for SEO services and manage to get featured in the first page of results, their brand equity as well as business increases manifold.

SEO services are becoming an integral part of every business. With change in Google’s SERP whereby the new layout has 4 paid ads on top and 3 at bottom, it becomes all the more important to invest in SEO services and improve your rankings organically.