Down goes the Godzillatron.

The true ending for the mammoth video display at Darrell K Royal-Texas Memorial Stadium likely won’t be particularly dramatic, but the end is drawing nigh for the 11-year-old Daktronic LED scoreboard after the Texas Longhorns announced plans to replace it on Monday.

ANC, a company that provided the largest HD video display in the major leagues to the Seattle Mariners, won the contract to install and maintain what will be the fourth-largest video board in college football.

Measuring 55.85’ high by 134.38’ wide and totaling more than 7,505 square feet, the video display will feature more than 2,723,840 physical pixels.

“One of our top priorities is offering an exceptional fan experience at Darrell K Royal – Texas Memorial Stadium, helping to make it one of the most exciting venues in college sports,” said Texas Men’s Athletics Director Mike Perrin. “Upgrading to LED technology throughout the stadium will enhance the viewing experience for our fans.”

Based on the rendering, the video board won’t feature the advertisements of sponsors as prominently — or more prominently, as some have argued — as the game and its highlights. So that’s an immediate improvement to the fan experience, beyond whatever benefits the technology will provide visually.

Other planned upgrades include 14,000 square feet of displays throughout the stadium, including on the sideline fascia, tunnels and end zones.

The new tennis facility near UFCU Disch-Falk Field will also have a video display created and installed by ANC.