A tiny village in Betul, Madhya Pradesh has a rather interesting ritual. Babies and children are rolled lovingly in mounds of cow dung by their parents. The kids don’t seem too happy about it, but there’s a reason they must endure.

The parents believe that smearing their kids in the excrement can give them a health boost, protect them from ailments, and that the ‘purity’ of the dung will grant them good fortune in their lives.