The Ministry of Health and Welfare poster was meant to encourage women to "take responsibility" for using birth control in order to prevent abortions, the Korea Times website reports . It shows a young couple, after what appears to be a successful shopping trip, with the man carrying his partner's pink handbag and clutching several bags. The poster reads: "Although you leave everything to men, don't leave the responsibility for contraception to them." There was a swift backlash from social media users, with women complaining it makes them look helpless. One woman wrote: "Why do we have to be seen as so selfish and dependent?" Men were no happier, with some offended by the depiction of a man "doing chores" for a woman, like carrying her bags, and others unhappy at being painted as unreliable in the contraception department, the website reports.