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In 2017, the attendance of Lithuanian cinema has grown by almost 10% – over 4 million sold a year. Tickets, but the most important news, published by the Lithuanian Cinema Center (LKC), is the fact that more and more spectators are attracted by national cinema

. According to the LCC report, in 2017 the number of tickets collected for tickets was increased by 10% from 17.7 million Eur up to 20.4 million Eur last year. The average price of cinema tickets per year increased from 4.83 to 5.02 Eur.

National cinema boom

in 2017. All the new films were produced with state support: 6 funded by the LKC, 10 films benefited from a tax incentive applied to the production of films, making it possible to bring in until the end of the year. 20% of production budget from private investors.

The LCC estimates that revenue from tickets to Lithuanian films last year, compared to 2016, grew by one million and amounted to 4.5 million. Eur. For comparison – 2016 cinema shows 17 films collected 3.5 million. Eur.

The LKC is keenly aware that the share of revenue collected by national cinema among all 308 cinemas will feature movies in 2017. has a further market share of 22.2% in 2016. it reached 19.5%. This kind of national cinema market in Europe can normally boast a large, strong cinema industry. According to 2016, Germany accounted for 22.7% of the revenue, 34.9% in the United Kingdom, 35.8% in France, and 7.38% in Latvia, and 10.54% in Estonia.

"The results are encouraging several aspects. For several years in succession, national films succeed in maintaining a rather solid audience of audiences. This is a clear proof that the cinema ecosystem is gradually becoming a reality. Its viewers are discovering original, creative and interesting films of national culture. Entertainment and genre cinema is also gradually aiming for a better quality, "says Rolandas Kvietkauskas, Director of the LCC.

The Premiere of the Comedy

The popularity of Lithuanian films is shown by the LKC in the most viewed 2017 movie theaters in Lithuania: five in ten and the first two positions are Lithuanian films. Paradox: The saddest people in Europe called Lithuanians are most fond of watching comedy.

Of course, the film's artistic quality list does not question. Speaking of the number of languages, in his first place – a comedy directed by Tadas Vidmantas "Three Million Euros." At the end of October, the movie began to appear in 2 months. Over 235,000 spectators have been attracted to the cinema and collected 1.3 million tickets for tickets. Eur. This movie, according to the LKC, surpassed the favorite of Emilio Lelvys' criminal comedy Zero 3 (1,008.470 Eur and 194,486 spectators) and, according to the collected income, became the second after "Redirected!" (Directed by E. Vėlyvis) – the most successful of all

As it has been mentioned, comedy predominates among the most popular Lithuanian films, on the other hand, it is not surprising that the most profitable films were in the top 10 of the film "The Emilia from Laisvės alėja" directed by Donatas Ulvydas, a film about the struggle for freedom in the Soviet-occupied Lithuania. Almost a year it was seen by 124.162 spectators, tickets were collected at 578.619 EUR

Distribution of favor

The Lithuanian Cinema Program's support program for the dissemination of Lithuanian cinema in Lithuania has contributed to the viewing of Lithuanian films. 2017 24,100 EUR was allocated for the implementation of this program, 6 films were used. Among them are "Emilija from Laisvės alėja", "The Wonderland" (directed by E. Vertelytė), "The Holy" (directed by A. Blaževičius). 2018 The national cinema distribution support program is expected to double.

According to the largest Forum of Cinemas in Lithuania, Forum Cinemas (FC), in 2017, its audience stream increased by 7.7%. According to Gintaras Plytnikas, FC Project Manager, 20% of the viewers who visited the cinemas were watching national production, which was overlooked only by duplicate animation (26%).

"The direction is clear – the need for a Lithuanian-speaking cinema," quotes Mr. Plytnikas. – The Lithuanian viewer is reluctant to search for diversity: the disproportion between the variety offered and the most popular films – is greatly tricked. Although the number of films on screens is growing, market growth is driven by national cinema and duplication of films. "