SOULCRAFT CYCLES

TOP NOTCH BICYCLE FRAMES

PETALUMA, CA

Value. It’s where solid design, clean execution, and durability come to party. And we love a good party. We’ve been at this for longer than we like to admit but we continue to strive to build better bikes every day we open the shop doors. But “better” can mean a lot of different things. To us, the value of a bike doesn’t always present itself right away. It’s only after a bunch of rides or a crushing day in the saddle that it occurs to you that your bike has (or maybe hasn’t) been toiling away at your service without protest. Good tools are like that, disappearing into the background, allowing you to concentrate on the task at hand, but also admired for their sensible design and durability. That’s what we shoot for; solid, tight, basic, beautiful, and built to ride. Those have always been hallmarks of the Soulcraft brand. Sure, take it out the box and appreciate the details; the paint, the welding, whatever. Then ride it. This is where it all comes together; the 25+ years making bikes, the failures, the successes, the experiments good and bad. Welcome to the party.