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The new Ford Bronco is probably the most highly-anticipated product from The Blue Oval thus far this century, at least since the sixth-generation Ford Mustang was revealed in 2014. So it wouldn’t come as a surprise to learn that anticipation for the upcoming SUV’s reveal is running high, with a lot of speculation about the date Ford will reveal its latest off-roader. Luckily, Ford Authority has just learned when the momentous reveal will take place.

According to sources familiar with the matter, The Blue Oval is planning to hold the worldwide premier of the 2021 Ford Bronco in April 2020 at the 2020 New York International Auto Show.

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An exact date has yet to be finalized, but sources indicated that April 7th and 8th are currently in the running for the reveal date, which can change in the near future. The dates fall in line with a teaser video released by Ford in late 2019. The short clip stated that the reveal will take place in the Spring of the 2020, which officially commences on March 19th.

After its reveal, the upcoming Ford Bronco is expected to go on sale in late 2020 as a 2021 model year vehicle. The reveal in April will have Ford take the wraps off the four-door and two-door Bronco body-on-frame SUV models that are assigned internal project code U725. Meanwhile, the Bronco pickup and Bronco Sport (aka baby Bronco crossover) will be revealed later.

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The 2021 Ford Bronco will see The Blue Oval return to the midsize off-road SUV segment, where it will take on the Jeep Wrangler and the Toyota 4Runner. The vehicle will be assembled at the Ford Michigan Assembly Plant in Michigan. Coincidentally, the original Ford Bronco was also produced at the facility.

So for those looking forward to the new Bronco, an early April reveal in New York will serve as the big day. We’ll have a lot more on the future Bronco in the near future, so be sure to subscribe to Ford Authority for more Ford Bronco news and around-the-clock Ford news coverage.

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2021 Ford Bronco Photos Click to expand Click to contract