Sports and entertainment agency CSM partners with esports consultancy Code Red Esports.

Code Red was co-founded by esports host Paul “Redeye” Chaloner.

To kick off the partnership, Code Red and CSM held a joint panel titled “Demystifying Esports”, educating brands on the opportunities available in esports.

Code Red Esports, a consultancy group co-founded by esports host Paul “Redeye” Chaloner, has announced a partnership with sports and entertainment agency CSM. The two companies will work together to provide full service esports representation to brands and rights holders looking to enter the esports market.

Chaloner and his co-founders launched Code Red in 2016. The company has worked with a number of major esports brands including Valve , Gfinity , Ubisoft, and the Esports Industry Awards. It also has a partnership with the London Spitfire to run its UK operations. Code Red also serves as a talent agency for a wide range of esports broadcasters, including those covering games from Dota 2 to Battlerite .

CSM is a global sports and entertainment marketing firm. It has represented brands like Verizon and Dove Men+Care, and managed appearances for the official mascots of the Rio 2016 Olympic Games.

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Head of innovation & technology at CSM Anthony Ganjou said:

“The phenomenal growth of esports now represents an unparalleled opportunity for brands to engage and interact with an entirely new audience. We will work with brands and rights holders who are looking to enter the market to develop the right strategy and to maximise commercial opportunities.”

To kick off the partnership, Code Red and CSM held a joint panel titled “Demystifying Esports” earlier this week. The panel was hosted by Chaloner and featured senior partnerships manager, EMEA at Twitch Pontus Eskilsson, consumer marketing lead for HP UK Yvonne Hobden, managing Director of Turtle Entertainment UK/ESL UK James Dean, and former Heroes of the Storm pro and manager of development at Team Dignitas James Baker. The panel outlined the growth potential of the esports industry, and showcased opportunities available for brands interested in entering the space.