According to the study, the far-right movement is recruiting through mainstream channels on the internet, not just your 4chans. By utilizing mouthpieces like Richard Spencer and more "palatable" organizations, the extreme movement is able to "penetrate new audiences" who normally would be repulsed by the fringe right. They're increasingly targeting "normies" within Generation Z for radicalization by acting the part of the counterculture pushing back on the progressive hegemony.

"Their recruitment of the youth come through their gamification of their information campaigns, the way in which you can get involved, the way in which you can become an activist online," said Davey. "It's fringe weaponization of internet culture that leads to memetic warfare, the clever flirtations with the fringes of the internet, this cross-breeding with gamer culture."