[4/1 Update: I think most folks have seen this at this point in the day so April Fools! I discovered this label this past fall via @BeerBrewin. Not sure how anonymous the original artist wishes to remain but cheers to Kyle for his excellent artwork on this label!]

(Placentia, CA) – On the heels of the Bod Liqbt and Bemdesor announcement, more big AB-InBev news . . . this time involving a craft brewery.



With craft beer up over 7% in terms of volume in 2009 and all the buzz surrounding beer collaborations, it’s no surprise that we are finally seeing a big brewery reach across the aisle to work with a respected craft brewer.

The Bruery and AB-InBev will release Bland Tuesday as an accompaniment to Black Tuesday at the next BT release event.

“When some of our crew visited one of their facilities last year, they approached us about collaborating,” says The Bruery’s Patrick Rue. “At first, we scoffed at the idea but they seemed genuinely interested in working with a craft brewery. We just had a hard time saying no.”

Rue says that at last year’s Black Tuesday release, some people brought friends that weren’t quite used to flavorful beers and just wanted something pretty light drinking.

“We knew that we would be meeting a need and they got us a good deal on some barrels so it was win-win. Our fans may not like the fact that we are working with AB-InBev on this but they will benefit in the end.”

Though the label will bear the name of both breweries, AB-InBev insisted that The Bruery come up with a name that clearly differentiates The Bruery’s beers from the type of beers that AB-InBev would create.

“They haven’t seen it yet but we think it meets their criteria.”

This will be a small batch with 500 bottles released only at the brewery.