Alright, maybe it's a bit more complex than that. It appears to be a pint-sized laser scanner LED scanner that'll capture the barcode of whatever items you need, but you can add to your list by speaking the name of the product into a built-in microphone. That voice-recognition bit seems like it would be better suited to generic products like apples, but the teaser video shows a young lady adding guitar strings to her cart -- presumably you can fine-tune choices like that once you jump onto the AmazonFresh site or mobile apps.

Word of the Dash definitely came as a surprise (especially on a lazy spring afternoon), but it falls right in line with Amazon's existing hardware plans. These days the e-commerce giant is all about pushing low-cost gadgets to reduce the friction of buying more stuff. Itching to read some Feynman? Fire up the ol' Kindle. Need to watch the last season of Luther? It's just a few clicks away on the Fire TV. What's really neat (if maybe a little scary) is that Amazon has finally found a way to make that formula work for real, physical products. Sadly, chances are you won't be using one of these things anytime soon. The AmazonFresh service is still only live in parts of California and Washington State, though rumors maintain that New York will get access to the program at some point.

Correction: We thought the Dash used a laser like most run-of-the-mill barcode scanners, but Amazon has confirmed that it actually uses an LED scanner instead. Sorry for the mix-up.