XRP, formerly known as Ripple XRP is the native token to the Ripple project. Through the middle of 2018, what we now know as simply just XRP was a part of a rebrand that seemed to be designed to distance Ripple from XRP as a token.

There were a few theories that discussed why this might have taken place. Foremost, XRP has been investigated as a part of a securities claim within which, Ripple have been accused of dealing an unregulated security. Moreover, Ripple have also been accused of holding on to a huge amount of XRP, in turn totally centralising the currency.

As it stands, Ripple are still the biggest holders of XRP with around 60 billion coins sat within Ripple reserves, so problem doesn’t seem to have been addressed just yet.

Whatever the reason for the rebrand, it’s become pretty clear that Ripple carried this out to separate XRP from themselves. I think this is quite important, because Ripple as a group do have so many blockchain and cryptocurrency based projects underway, clarity is indeed needed. XRP needed to become a lone entity and a separate chapter in the Ripple story, this is the only way XRP can be expected to grow.

It now seems that through the rebrand, a separation has occurred and that finally, the general populous now understands XRP as a separate part of the Ripple project, simply put, people aren’t calling XRP, Ripple any more.

According to Ethereum World News:

“According to the online Google trends tool, which allows for comparison of keyword terms by search volume, XRP has not only more than doubled in searches over the past week, but is putting distance between its association with Ripple–the original company behind the cryptocurrency. While XRP has managed an increase in keyword search volume, a sign that has bode well historically for both the price and interest in a coin, Ripple and other cryptocurrency variants of the blockchain startup in relation to the XRP token appear to be falling to the wayside. And for good measure.”

This is a good sign for the progression of XRP and of course for Ripple. It seems the rebrand has been somewhat a success. XRP doesn’t need to be a lone entity, but it has a better shot of growing if it is. The two will grow together but the two need to be seen within different leagues in order for this to happen effectively.

Ethereum World News