fuckyeahblackwidow:

By The Numbers: Collected Edition

Another sales figure post: titles like Black Widow and Captain Marvel are strong performers in collected editions, and Ms. Marvel is just crushing it.. While a typical Marvel ongoing will net a +3–5% boost from TPB sales, Black Widow and Captain Marvel hover around +15% . That doesn’t mean they just outperform cancelled-due-to-sales titles. They outperform successful books as well.

Daredevil is a very steady seller and critical darling, the Captain America here is the first Remender volume. All New Invaders is a low-selling title with corresponding low-selling collected editions. Black Widow and the two Marvels are out-performing them all. They get reordered and reordered again. This might say something about how different demographics prefer to read their comics, and it says a lot about the word of mouth on Ms. Marvel.

Here’s another thing: Marvel is clearly trying to transmogrify the success of the MCU into stronger comic sales. And the meme on the CBR messageboards is that it doesn’t really work. I think this is mostly true for floppy sales: showing up as a buyer on the Diamond chart requires pre-meditation and setting up a pull list.

In trade sales, though, you do see a movie bump. Black Widow’s trades got a bump from the Avengers movie. In May and June, Daredevil TPB sales were up across the board, they were just centered around Born Again, Man Without Fear, and other classic stories more than the current ongoing. Captain America Winter Soldier Ultimate Collection is being ordered and reordered again. With Captain Marvel and Black Widow, there isn’t an extensive back catalog of issues to keep pushing out in collected editions. But Marvel has a strong motivation to start making one.