On a recent night at one of Atlanta’s craft brewery stalwarts, Red Brick Brewing Co., visitors tasted a new beer called Lingerie IPA. It has a tropical melon flavor thanks to a hard-to-get Australian hop called Vic Secret.

If you’d like to try a pint, you are probably out of luck. Red Brick produced just one keg to serve to a loyal fan base on its “one-off Wednesdays,” said Tyler Cates, the brewery’s marketing head. “When it’s gone, it’s gone.”

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