The online review site Yelp has been overwhelmed by users leaving reviews for Masterpiece Cakeshop, the Colorado bakery owned by Jack Phillips, who won a supreme court ruling earlier on Monday. The court ruled 7-2 that Phillips was within his rights to refuse to make a wedding cake for a gay couple.

After the ruling, some flocked to the shop’s Yelp page, mostly to attack the business for its position.

“Terrible. Tastes like self-righteousness, hypocrisy, evil, and all things contrary to the teachings of Jesus. Pretty sure [Phillips] worships Satan and not any God since turning people away is not among the tenets of a loving Christian. Have fun in hell!!!” wrote Sarah from Detroit.

“Waited almost 45 minutes before being helped. My brother whispered, ‘Jesus Christ, what is taking so long?’ We were escorted out that second,” joked Joey from San Francisco.

A lot of you are being very critical but I actually wrote a nice review of the Masterpiece Cakeshop. pic.twitter.com/Ut4LwM1fEn — Bess Kalb (@bessbell) June 4, 2018

Some went for more explicit posts; a couple closely aligned with the plot of the movie American Pie. “Finally, a bakery where you can have your cake and penetrate it, too,” wrote one poster.

There were some people who wanted to show their support to Phillips, albeit a far smaller number than those leaving negative reviews.

“What a great day for this country of ours!!!! Congratulation Jack for winning the supreme court case! ALL the rights have to be protected, not only the gays rights. I am not religious person and I like gay people, but the government CANNOT force a baker to do what he is uncomfortable doing as long as he explains and not discriminates,” said one poster from Aurora, Colorado.

Yelp quickly caught on to the sudden influx of posts and has begun to filter and delete reviews that refer to the bakery’s service policies.

“While we don’t take a stand one way or the other when it comes to these news events, we do work to remove positive and negative posts that appear to be motivated more by the news coverage itself than the reviewer’s personal consumer experience with the business,” read a company-generated post on the bakery’s page.

Supporters raise their arms as they head in to congratulate Jack Phillips Photograph: David Zalubowski/AP

With his reputation damaged and reviewers saying they plan to boycott the bakery, Philips must be concerned about the impact of the Yelp page on his business. But in Lakewood, Colorado, where the bakery is located, it was mostly well-wishers who came by to congratulate him. George Hefner, a longtime customer, was reportedly fighting back tears, as he showed off his cake to reporters. It read: “God Bless America and Masterpiece Cakeshop.”