Fifa sponsor Adidas has joined Sony in voicing concerns about Qatar’s winning bid for the 2022 World Cup.

The German sportswear company announced that the "negative tenor" of claims about the bid is not good for "football nor for Fifa and its partners".

Today, The Sunday Times reported that Sony became the first sponsor to call for an investigation into our expose on the victorious Qatar bid.

The decision by two key sponsors of Fifa to speak out against its integrity adds further pressure for an inquiry into the revelations.

Meanwhile, foreign secretary William Hague has emphasised the need for “international confidence in sporting bodies.”

Hague told Sky News “there have been some very serious allegations, it’s important that they are looked into in a