Well, it's been more than 20 minutes since the last one, so that means it's time for Lay's to come out with a new chip flavor contest.

After the last two renditions of the company's "Do Us a Flavor" contests became hits, it's little surprise that they're coming back with a new gimmick to flood the market with wacky new flavors geared toward generating a reader vote.

Really, it's the snack food equivalent of NBC's "The Voice." It's the one thing Lay's has going for it, so they might as well crank these out as frequently as possible. (Did you know they're on Season 10 now? That show starting airing in 2011. I can't name one person that's been a contestant on that show other than that one girl from Amherst.)

But it's not exactly the same thing this time around. And as part of the marketing equivalent of swapping out Ceelo Green for Shakira, Lay's is swapping out a "new flavor" contest for "new flavors vs. old flavors" to bring the total contenders to eight to try this time around. (Enough chips for customers to eat to make sure that -- very much like Shakira -- their hips don't lie.)

Lay's Flavor Swap Chips

We've done this song and dance before. But this time around, the flavors are a little more tame (nothing like Cappuccino or Chicken and Waffles). Fortunately, they're different enough to make a difference. Let's get to the winners.