When you think of BlackBerry, more often than not, you imagine businessmen and women in formal attire furiously tapping on the QWERTY keypads, either sending emails or messaging via BBM. The Canadian company changed the enterprise communication space, and only after the emergence of the iPhone and Androids that it had to rethink its strategy. While the new touchscreen smartphones were becoming the rage among consumers, BlackBerry continued selling its QWERTY keypads. In addition to the business sector, the company focused on the youth by offering them cheap BBM plans, and the messaging app became the must-have app among college goers. Also Read - Blackberry is coming back once more, will debut in 2021 with a flagship keyboard phone

The company though couldn t maintain the momentum and soon it realized that the time had come to offer touchscreen smartphones. Its first effort with the Storm series and then the Torch series though didn t do well. It was after it acquired QNX and TAT that the company developed the BlackBerry 10 OS and launched the first smartphone BlackBerry Z10 in January last year. BlackBerry followed the Z10 with the Z30 and now it has launched the Z3 in Indonesia. Let s take a look at the Z3 in detail. Also Read - BlackBerry Messenger to shut down soon as the world doesn’t really need pins

BLACKBERRY Z3 PRICE

The Z3 has been launched in Indonesia for $200, which is approximately Rs 12,000. This is however not the official price in India, but a rough conversion.

BLACKBERRY Z3 DESIGN

The low-cost Z3 borrows design elements from the Z10 and the Z30, but the overall form factor is much more squarish and gone are the rounded corners. In terms of dimensions, the Z3 is 140×72.8×9.26mm, which makes it bigger than the Z10, but quite close to the Z30 size. As far as the weight is concerned, it is slotted between the lighter Z10 (137.5 grams) and the heavier Z30 (170 grams).

BLACKBERRY Z3 HARDWARE

DISPLAY The Z3 flaunts a 5-inch display with a qHD (960×540 pixels) resolution. The pixel density comes up to 220ppi. In comparison, the Z10 featured a 4.2-inch (1280×768 pixels) display and the Z30 a 5-inch 720p display.

PROCESSOR The device is powered by a Snapdragon 400 dual-core processor clocked at 1.2GHz and paired with Adreno 305 GPU. The processor is also accompanied by 1.5GB of RAM.

STORAGE You get 8GB of internal storage that can be further expanded up to 32GB using a microSD card.

CAMERAS At the back you get a 5-megapixel camera with LED flash, and for selfie lovers there is a 1.1-megapixel snapper at the front.

BATTERY BlackBerry has included a 2,500mAh battery with the Z3 and the company claims it is good enough for 15.5 hours of talktime and 384 hours on standby mode.

BLACKBERRY Z3 SOFTWARE

On the software front, the Z3 runs on the latest BlackBerry 10.2.1 operating system, which was released earlier this year. The OS update introduces a host of new apps and features like a customizable Hub where you can filter what messages you want displayed, SMS and Email Groups, the ability to open messages on the lock screen, a new combination of picture and passcode to unlock the phone, customizable quick settings menu, offline browser reading mode, battery monitor among others and automatic software updates.

FEATURES BLACKBERRY Z3 DIMENSIONS 140×72.8×9.26mm WEIGHT 164 grams DISPLAY 5-inch qHD (960×540 pixels) 220ppi PROCESSOR 1.2GHz Snapdragon 400 dual-core GPU Adreno 305 RAM 1.5GB STORAGE 8GB expandable up to 32GB using a microSD card CAMERAS (REAR/FRONT) 5-megapixel/1.1-megapixel BATTERY 2,500mAh BATTERY PERFORMANCE (CLAIMED) 15.5 hours talktime, 384 hours standby OS BlackBerry 10.2.1 OS