The Client wanted to expand its market and open new accounts in the Asia-Pacific Region with as little difficulty in finding qualified leads as possible. Not satisfied with the performance of its previous telemarketing provider, it actively sought for a better lead generation carrier.

The Client had the following requirements for this campaign:

1. Highly flexible, non-scripted telemarketing approach to fit the different needs of various sets of projects.

2. Technically sound telemarketers to promote the Client’s software and IT products, and answer technical questions from prospects.

3. Excellent lead generation and appointment setting skills to produce substantial business leads in a limited time.

Having raised the bar, and seeing Callbox’s previous experience in b2b lead generation for multi-level marketing campaigns, the Client greenlighted the partnership.