In the last article I discussed value-oriented post and why this is important for growing a businesses brand. One of the hidden gems I use to increase engagement with my client’s social media platforms is infographics.

Inforgraphics are a great way to make the information visually appealing and have the audience understand what the business owner is trying to convey. It is often said most people pay attention to visuals over text. In the world we live in today, instant gratification is the norm and expecting someone to read through a post is not wise. Blogs are still a great way to build a brand but unless the writing is exceptional, graphics are needed to help convey the point. People are more willing to look at the graphics of a blog post or social media post before reading in detail what the post is about.

With infographics a post comes alive and the stats or information with in the post have greater meaning. When I started incorporating infographics into my client’s posting arsenal, I saw an increase in engagement, views, and shares. Whether the graphic was used in a blog post, social media post, or a link on their website, I saw very effective usage rates.

I did a test with a client having an open house in the real estate industry. They were trying to get across to their audience how increased interest rates effect their home buying and selling. We did two different types of article to test the engagement. The first article majority text with some images dispersed throughout the blog article. The second article had less text and an infographic that summarized all the content within the article. The second article went viral and people shared the information throughout their profiles and the open house was a huge success.

From that point on all the clients I have at least get one infographic a month on their most successful post that we then repurpose and send out later. This has been a great strategy for increasing engagement and building a loyal following. We have become so good at this strategy that several competitors have attempted to copy our process.

Infographics are a great tool to add to any social media marketing strategy and if this is not a part of a business owner’s strategy they are losing out on increased engagement. In a future post I will discuss the elements that make a good informative infographic that goes viral.

Original Post: Infographics: The Secret to Engagement