This week will see Williams become the first team to launch their 2018 attack, kicking off a busy period of car unveilings. The question is, will we see any surprises when the covers come off? As the anticipation builds, we cast an eye over several launches from the recent past that set tongues wagging… Williams debut the ‘walrus nose’, 2004

Next Previous Enlarge 1 / 2 (L to R): Ralf Schumacher (GER) Williams and Juan Pablo Montoya (COL) Williams with the new Williams BMW FW26. Valencia, Spain, 5 January 2004. © Sutton Motorsport Images Williams BMW FW26 front wing detail. Williams Launch, Valencia, Spain, 5 January 2004. © Sutton Motorsport Images Info Close

Whether you thought it resembled a sabre-toothed tiger, a hammerhead shark, or - as most did - a walrus baring its tusks, it’s safe to say there was barely a mouth that wasn’t gaping as Williams presented their latest challenger - and its highly unusual nose - at Valencia in Spain in January 2004. "I don't think it's very pretty but I shall certainly fall in love with it if it's a winner," quipped team boss Frank Williams, but despite his team’s early promise in winter testing, this somewhat ugly duckling never quite blossomed into a beautiful swan. The radical nose job had been designed to improve airflow over and below the car, but it wasn’t until the final race of the season in Brazil, six races after Williams had ditched the novel solution in favour of a more conventional design, that they ended up scoring their one and only victory of the season. Honda unveil unique ‘Earth car’ livery, 2007

Next Previous Enlarge 1 / 2 Rubens Barrichello and Jenson Button take the covers off the Honda RA107 'Earth Car' at the Natural History Museum, London, UK, 26 February 2007. © Sutton Motorsport Images The Honda RA107 Livery Launch, Natural History Museum, London, UK 26 February 2007. © Honda Info Close

Honda had forewarned fans that their 2007 colour scheme would be ‘very different’ and they’d even hinted at an environmental theme, but that didn’t prevent jaws dropping when the team finally revealed their new ‘Earth car’ livery to the world. Covered from end to end with a satellite picture of the surface of the globe as seen from space, and featuring virtually no branding, the car represented a radical break in convention, as well as being the focal point for a noble campaign to raise awareness of environmental issues. But while some were impressed by the level of detail expressed in the graphics, others uncharitably compared the new paintjob to pondwater. Well, you can’t please all the people all of the time, can you? McLaren present radical new look, 1995

Next Previous Enlarge 1 / 2 Nigel Mansell (GBR) McLaren talks with the media at McLaren MP4-10 Launch, Science Museum, London, England, 17 February 1995. © Sutton Motorsport Images (L to R): Mika Hakkinen (FIN) McLaren, Nigel Mansell (GBR) McLaren and Jan Magnussen (DEN) McLaren at McLaren MP4-10 Launch, Science Museum, London, England, 17 February 1995. © Sutton Motorsport Images Info Close

After a hugely disappointing 1994 campaign, it was to be expected that McLaren would make some pretty big changes for the following season, but even so, no one expected them to move in quite such a radical direction as they did with the MP4/10. Featuring, amongst other innovations, a distinctive ‘pin nose’ and airbox-mounted mini wing, the unsightly machine - which was unveiled at London’s Science Museum - was the first of the Woking team’s cars to feature Mercedes power. Ultimately, though, it proved another poorly handling effort - and worse still it became the butt (if you'll pardon the pun) of many a paddock joke when Nigel Mansell struggled to fit his frame comfortably into its cockpit… Ferrari’s F60 ushers in an unfamiliar new breed, 2009

Next Previous Enlarge 1 / 3 Ferrari reveal their 2009 challenger, the F60. 12th January 2009. © Ferrari Ferrari reveal their 2009 challenger, the F60. 12th January 2009. © Ferrari Ferrari reveal their 2009 challenger, the F60. 12th January 2009. © Ferrari Info Close

Take a look at the car above. Doesn’t look particularly radical does it? But back in 2009, when the sport’s aerodynamic regulations were dramatically overhauled, the (now familiar) extra wide front wings and tall, narrow rear wings of the new breed of F1 cars provided genuine shock value. “The good news is that [2009-spec cars are] not quite as hideous as many had been anticipating,” read an article in British newspaper The Daily Telegraph as Ferrari’s F60 - the first 2009 machine to break cover - was unveiled online. “The bad news is that [they] are still pretty ghastly...” Funny how perceptions can change over time, isn’t it? BAR launch with split liveries, 1999

Next Previous Enlarge 1 / 2 Jacques Villeneuve (CDN) and Riccardo Zonta (BRA) take the covers off their dual-liveried cars at British American Racing's 1999 Launch, BAR Factory, Brackley, England, 6 January 1999. © Sutton Motorsport Images Jacques Villeneuve (CDN) and Riccardo Zonta (BRA) with their dual-liveried cars at British American Racing's 1999 Launch, BAR Factory, Brackley, England, 6 January 1999. © Sutton Motorsport Images Info Close

Given their bullish attitude, large budget and sky-high aspirations, it was no surprise that the brand-new BAR squad’s maiden car launch was a glitzy affair. But what was shocking - even though it had been rumoured for some time - was that the team chose to break with tradition and present their new machine (the unimaginatively titled BAR01) in two distinct colour schemes: one for star driver Jacques Villeneuve and an entirely different one for team mate Ricardo Zonta. "This approach has generated controversy in Formula 1 circles, but from our standpoint it’s difficult to understand why,” said Tom Moser, the team’s head of sponsorship. “After all, Formula 1 teams have in the past run dual-liveried cars. It certainly doesn’t detract from the overall show if anything, it enhances it." Sadly for the new squad, the FIA weren’t in agreement and after being told that both of their cars had to run in the same livery, the team eventually plumped for a rather ugly ‘half and half’ affair… ‘Anteater’ noses draw gasps, 2014

Next Previous Enlarge 1 / 3 Marcus Ericsson exits the garage in the unusual Caterham CT05. Formula One Testing, Jerez, Spain, Day One, Tuesday 28 January 2014. © Sutton Motorsport Images Daniil Kvyat and Jean-Eric Vergne reveal the 'proboscis nose' of the new Scuderia Toro Rosso STR9 at Jerez, Spain, Monday 27 January 2014. © Sutton Motorsport Images Romain Grosjean shows off the unique nose of the Lotus E22, Formula One Testing, Bahrain International Circuit, Sakhir, Bahrain, Wednesday 19 February 2014. © Sutton Motorsport Images Info Close

You’d be hard pushed to find a series of unveilings that have produced more gasps or double takes than those of the 2014 season, when for a while it seemed as if the teams were competing to produce the most ‘aesthetically challenging’ nose design of all-time. The unedifying solutions were the result of a perfect storm: the introduction of new rules mandating lower noses, combined with every aerodynamicist’s desire to keep air flowing under the car. But to most people they were simply evidence that compromises rarely lead to visually pleasing results. Of those who went down the anteater-nose route, Toro Rosso’s design drew plenty of sideways glances, while Lotus’s incredible double-pronged design had to be seen to be believed. But arguably the most shocking 'schnoz' of all was Caterham’s - you’d be hard pressed to find anyone who was expecting to see that when the CT05 rolled out of the garage for the first time… Red Bull hide in plain sight with camouflage livery, 2015

Next Previous Enlarge 1 / 2 Daniel Ricciardo debuts the Red Bull Racing RB11 'Camobull' at Formula One testing in Jerez, Spain, 1 February 2015. © Sutton Motorsport Images Daniel Ricciardo debuts the Red Bull Racing RB11 'Camobull' at Formula One testing in Jerez, Spain, 1 February 2015. © Sutton Motorsport Images Info Close