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During a break in this year’s Tobacco Merchants Association annual meeting, Ecig Advanced staff sat down with Dr. Michael Siegel, a Professor at the Boston University School of Public Health and likely the most well-known proponent of electronic cigarettes in the public health community.

He gave us his perspective as to why e-cigarettes have the potential to save lives and the current barriers that prevent that full potential from being realized:

In the electronic cigarette community, Dr. Siegel is most known for his insightful and popular blog, The Rest of the Story: Tobacco News Analysis and Commentary in which he offers his perspective on tobacco news in relation to harm reduction strategies and products- especially e-cigarettes. Siegel’s work and experience in the field has also caused him to be a source of commentary on e-cigarettes for large publications like the New York Times and Boston Globe. So needless to say, we were excited to get his perspective on camera and impressed with what we got.

With opinions like Siegel’s, backed by deep knowledge and experience, it’s clear that the current approach to e-cigarettes offered by the FDA doesn’t make sense from the perspectives of the industry or the user (and smokers). And from what he details in the clip above, it shouldn’t make sense for the public health community either.

For more information on Dr. Siegel’s presentations and insight offered at the Tobacco Merchants Association annual meeting, be sure to see our piece on Siegel’s Tobacco and Cigarette Myths.