Jim's story

Inspired by one of his son’s sensitivity to food dyes, Deep River Snacks founder and CEO Jim Goldberg wanted to create a snack that had all the flavor his kids were craving, but none of the chemical additives they needed to avoid. He spent more than 5 years perfecting the recipes to make sure they delivered all the bold, delicious flavor as those other ‘itos, and finally, once his sons (and a lot of other folks) agreed, he launched HONCHOS to make them available to other families seeking “all of the flavor, none of the fake.