On Tuesday morning (EDT), it was announced that a new email and collaboration platform known as Zimbra X will serve as the first enterprise application built atop Block.one’s EOSIO software protocol for decentralized applications (or, dApps).

The official press release detailed the reasons why Synacor (NASDAQ: SYNC) – the parent company of Zimbra X – had decided that the EOSIO infrastructure represented the best fit for their new email-as-a-service creation (currently in an invite-only beta on EOSIO).

“Extensive research into various blockchain solutions resulted in Zimbra X living on EOSIO technology,” stated Erynn Petersen (Senior Vice President of Platform Products, Synacor), “its scalable high performance allows mainstream consumer products to leverage blockchain capabilities. We expect EOSIO to continue to emerge as a leading blockchain operating system.”

Email and blockchain are perfect together. Introducing Zimbra X for blockchain. In beta now and rolling out to hundreds of thousands of #EOSIO community members soon. https://t.co/a1nzWfyeC5 — Synacor (@Synacor) May 15, 2018

It appears that the “hundreds of thousands of EOSIO community members” played a key role for Synacor in their decision to integrate with Block.one’s EOSIO blockchain protocol.

Indeed, in “the coming months” Zimbra X is expected to be made publicly available on the EOSIO protocol. Being the first enterprise application to integrate with their software architecture, one would expect Block.one to run a sizeable marketing campaign so as to raise awareness of their milestone; leaving Zimbra X (and indirectly, Synacor) as a mutual beneficiary – assuming said marketing would drive more customers onto their email platform.

For those who do decide to use Zimbra X, their identities will be verified before being able to register an account. Once registered, users can expect “one of the world’s most advanced email solutions,” according to Tuesday’s announcement.

Specifically, Zimbra X (i.e., an email-as-a-service version of Synacor’s “globally popular” Zimbra offering (>500 million users)) will represent a cutting-edge product because, having been built upon the EOSIO blockchain, it will be able to facilitate for the “use of authentication, databases, and asynchronous communication.”

We believe Zimbra is in an ideal position to leverage blockchain technology to deliver a revolutionary email product at this time.” – Himesh Bhise (CEO, Synacor)

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