Social Media Snapshot – Monday July 22 to Sunday July 28

This past week was dominated by trailers for A Beautiful Day In the Neighborhood and Zombieland 2: Double Tap. Warner Bros.’ IT: Chapter Two also had a notable performance in that it was the only film which landed in the top 5 charts for all three of our tracked social media services. The week was an interesting case study in just how different the major social media platforms are in terms of audience and how unique marketing efforts are needed for each service. Case in point: A Beautiful Day In the Neighborhood had the top tweet and Facebook post, both with huge interaction figures, while falling flat on Instagram over the same period.

Twitter

A Beautiful Day In the Neighborhood and Zombieland 2: Double Tap led Twitter this past week as their trailers dominated the overall like and retweet count among upcoming films. Both titles had more new page likes, post likes, and retweets than all other tracked upcoming films combined.

Film New Page Likes Posts Post Likes Post Retweets Zombieland 2: Double Tap 8,882 12 176,688 72,872 A Beautiful Day In The Neighborhood 9,906 2 158,103 46,912 IT: Chapter Two 2,448 12 52,288 10,594 James Bond 007 524 7 21,207 3,954 Downton Abbey 187 3 8,212 1,764

Top 3 Posts:

Movie Date Power* Zombieland 2: Double Tap 25-Jul 8.9 A Beautiful Day In The Neighborhood 22-Jul 8.9 IT: Chapter Two 27-Jul 8.8 * Calculated by Likes + Shares + Comments

Facebook

Facebook this past week was largely an echo of Twitter in that A Beautiful Day In the Neighborhood and Zombieland 2: Double Tap once again dominated. A Beautiful Day was especially strong as it provided one of the best weekly like (332,245) and share (341,619) totals we have seen this summer, going to show how much it is resonating with audiences.

Film New Page Likes Posts Post Likes Post Shares A Beautiful Day In The Neighborhood 58,739 1 332,245 341,619 Zombieland 2: Double Tap 36,430 2 155,204 203,957 Downton Abbey 1,155 5 52,352 7,598 IT: Chapter Two 5,837 5 41,005 8,041 Rambo: Last Blood (9,338) 1 25,384 4,476

Top 3 Posts:

Movie Date Power* A Beautiful Day In The Neighborhood 22-Jul 9.7 Zombieland 2: Double Tap 25-Jul 9.1 Zombieland 2: Double Tap 25-Jul 8.3 * Calculated by Likes + Shares + Comments

Instagram

Instagram is clearly a different animal from Facebook and Twitter as Star Wars: The Rise Of Skywalker continued dominated (as it has been). With over 11 million followers on the service and a very active posting schedule, the Star Wars brand is a machine on the service helping promote the upcoming film each week. As its release approaches, it will be interesting to see just how huge the buzz can get. Curiously, there was no sign of Zombieland 2 or A Beautiful Day in either the top 5 chart or top posts on the week which once again showcases just how different the demographics of Instagram are and why a unique and targeted strategy is needed to succeed here.

Film New Followers Posts Post Likes Post Comments Star Wars: The Rise Of Skywalker 27,952 9 1,461,005 7,247 IT: Chapter Two 25,591 6 555,501 2,946 Hobbs & Shaw 17,633 14 199,341 1,135 James Bond 007 7,755 7 191,203 1,240 Downton Abbey 1,968 2 100,248 2,505

Top 3 Posts: