Yes!!! It finally happened! The shiny new Scientific American blog network is now live! We are excited to announce that 39 new blogs joined the network

Check out the press release and the blogs homepage. There are also some changes on the Scientific American homepage - more of those still to come.

I know you are all very eager to see who is on the network. So I will get to that really fast - the entire list is immediately below - and will leave the technical, conceptual and editorial details to the end of the post. But, there are a few people I need to thank first (just like on the Oscar night).

First, big thanks to Mariette DiChristina, SA's Editor-in-Chief, and not just for having the courage to hire someone wild and woolly like me, but for her vision of Scientific American as a modern, fast, nimble and experimental media organization, not afraid to try new things knowing that some will succeed and others not so much. Without courage to try new things, an organization cannot be entrepreneurial and cutting edge. But with Mariette's guidance, Scientific American has become exactly that. See also Mariette's introduction to the network.

The entire editorial team embraced both me and this project from the very first day. But I want to especially point out Phil Yam (Managing Editor, Online) and Robin Lloyd (News Editor, Online) who helped me navigate the labyrinths of workflow in such a large and complicated organization (like nested Russian dolls, Scientific American is a part of Nature Publishing Group which is a part of Macmillan), as well as taught me something new and interesting about the media business and the editing job every day, often in the middle of the night! They are always there to answer my questions, to help out, and support me in my work.

Finally, what you see today could not have happened without the efforts of the amazing technical, design, product and marketing team who usually work behind the scenes without visible bylines on the articles, but deserve all the kudos for doing a great job: Angela Cesaro (Editorial Product Manager), Brett Smith (Project Manager), Nick Sollecito (Senior Developer), Raja Abdulhaq (Development Consultant), Ryan Reid (Art Director, Online), Michael Voss (VP of Marketing), Rachel Scheer (Corporate Public Relations), Jamie Sampson (Senior IT Project Manager), Li Kim Lee (Web Analyst) and Carey Tse (Online Marketing Manager).

And now, the blogs...

Many of you are familiar with the eight blogs we've already had on the site for a while (Observations, Expeditions, Guest Blog, Solar At Home, Anecdotes From The Archive, Extinction Countdown, Bering In Mind, and Cross-Check). That number has now grown to 47. Here they are:

Editorial blogs

We now have six editorial (or "editorially-controlled") blogs - written or edited by Scientific American editors and staff in our official capacity.

- @Scientific American is a brand new blog, where several senior editors and managers will provide you with up-to-date updates on everything that is new at Scientific American: from product launches (including apps, books and more) to actions and events, from website enhancements to new issues of the magazines (both Scientific American and Scientific American MIND), from new hires to behind-the-scenes activities, including stories we are working on (and perhaps you can help us with your feedback).

- You might already be familiar with the Observations blog, as it has been around for years. With several posts daily, this busy place features opinion and analysis by Scientific American editors, writers and correspondents.

- The Network Central is the blog you are on right now. This is where you will get updates about the SA blog network, including weekly summaries, Q&As with bloggers, updates on all the new plugins, widgets and functionalities, additions of new bloggers, and more. Also, in the spirit of cooperation and sharing, I will also do regular round-ups of the most interesting stories from all around the science blogosphere, including both independent bloggers and those on other networks. If there is breaking news, or interesting events, I will take a look at the coverage by science bloggers wherever they are.

- At the Expeditions blog, we invite researchers, students or embedded journalists to send in regular dispatches from their field work. Currently, we have three ongoing series: Squid Studies on 'New Horizon', MSU China Paleontology Expedition and The South Pacific Islands Survey, and we just recently finished the Scientific Research Diving at USC Dornsife series. Go on a virtual trip to explore the world together with our explorers! Or, if you are about to go out into the field to do research, let me know if you are interested in liveblogging your adventure.

- The Scientific American Incubator is a new experiment. The Incubator will be a place where we will explore and highlight the work of new and young science writers and journalists, especially those who are currently students in specialized science, health and environmental writing programs in schools of journalism. There, we will discuss the current state and the future of science writing, and promote the best work that the young writers are doing.

- The Guest Blog has recently become one of our most popular blogs, with daily contributions (some invited, some submitted to us) by a wide variety of authors, in a wide variety of forms and styles, but particularly noted for the prevalence of good long-form writing. It was said that: "Based on #OpenLab nominations, @SciAm Guest Blog is becoming science blogging's #TED: a place people step up and do their best work. " And we overheard later: "The @sciam @sciamblogs Guest Blog is an incredible resource: a forest of stories planted by wonderful scientist-writers". So, dig through the archives (just keep clicking on the "See More" button at the bottom of the page), and then come back to check it out every day.

Blogs by Scientific American editors, writers and staff

There are now six personal blogs written by SA employees. Two are already familiar to most of the site visitors, and the other four are new. There are likely to be more of them launched over the following weeks and months, so stay tuned for the announcements.

- A Blog Around The Clock is my own personal blog. There, I will continue to cover both the areas of science I am interested in - circadian rhythms, sleep, animal physiology and behavior, and evolution - and more 'meta' topics, like science communication and education, the world of media, and the World Wide Web.

- Anecdotes from the Archive. You may have heard that Scientific American is almost 166 year old. That is a lot of archives to go through. Mary Karmelek is digitizing all those archives, and while she does that she often encounters interesting old articles and images that make great topics for blog posts: to see how the world has changed since then, and what we've learned in the intervening decades.

- Budding Scientist. Anna Kuchment, the Advances editor, will be the main host of this blog. Here, with the help of Scientific American editors, scientists, and other contributors Anna will share ideas for involving kids in science early and often. She will also bring you up to date on the latest news about science education, encourage you to share your own ideas and projects, and answer your questions. This blog will also serve as a hub for Scientific American’s many other education-related ventures, including the Citizen Science initiative, Bring Science Home, 1,000 scientists in 1,000 days, Google Science Fair, and more.

- Degrees of Freedom is the brand new blog by Davide Castelvecchi, our math and physics editor, and a wizard at making complex mathematical and physical concepts understandable, exciting and fun. And every now and then, you can expect a brain teaser or a math puzzle - something for you to try to solve.

- Solar at Home - Scientific American editor George Musser, after using this blog to document his effort to solarize his home will, now that the project is done, broaden his topics to whatever piques his interest including, I am guessing, everything from cosmology and space to energy and environment.

- Streams of Consciousness is the brand new blog by Ingrid Wickelgren, an award-winning journalist and author, and an editor at Scientific American MIND. On this blog, Ingrid will explore the brain, the mind, and especially the minds and the brains of children.

Independent blogs and bloggers

Let me introduce the four group blogs first:

- Symbiartic is the blog dedicated to the exploration of the intersection between science and art, between nature and the visual representation of it. It is curated by artist Glendon Mellow and science illustrator Kalliopi Monoyios. This is a blog where the two of them act as hosts and curators. They will look around our network and around the WWW as a whole, to find and present work by other artists in a variety of domains of visual art: art, illustration, data visualization, sculpture, architecture, design, cartoons, comic strips, photography, etc. They will conduct interviews with artists and showcase their work, and invite artists to post guest-posts. They will showcase their own work, and also discuss how the widespread electronic communication is changing the notions of copyright in the visual realm. They will write How-To technique posts and then conduct reader critiques and reader contests. They will also help me choose the "image of the week" for the blog network homepage. If your names seem familiar, it is perhaps because you already saw them on our site - Scientific accuracy in art by Glendon, and Art in the service of science: You get what you pay for by Kalliopi.

- PsiVid is a blog very similar in concept to Symbiartic - except here, the images are not still but are moving. Hosted and curated by Joanne Manaster and Carin Bondar, this blog will focus on video, movies, television, animations and games - how they present and treat science, and how they can be used in science education and popularization. You may remember that Carin has already published a couple of pieces with us (Apple, meet Orange and Reflections on biology and motherhood: Where does Homo sapiens fit in?). At PsiVid, Joanne (cell biologist) and Carin (evolutionary biologist) will host discussions, interview film-makers, showcase interesting videos, teach video techniques and host reader contests. They will also help me pick the "video of the week" for the homepage.

- At Plugged In, two young scientists - Melissa Lott and David Wogan - and two veteran writers - Scott Huler and Robynne Boyd - will explore how our civilization uses energy, how our infrastructure works, how this impacts the environment, and what can each one of us as an individual do to make a positive impact on the health of the planet. You have seen some of them on our site before, e.g., Melissa (Texas "Tea" becomes the Texas "E"?), David (Power from pondscum: Algal biofuels, Deja vu: What does the Gulf oil spill tell us about the Japanese nuclear and From fuel to film: The story of energy and movies), Melissa and David together (Waste to Energy: A mountain of trash, or a pile of energy?), Robynne (The low-carbon diet: One family's effort to shrink carbon consumption and Epiphany from up high: Can a suburban family live sustainably?) and Scott (How Does Sewage Treatment Work?). This group blog will have a breadth and diversity of topics, a broad range of 'reading levels', a lot of science, and a little bit of everything else. Should be both useful and fun!

- Creatology - Every July I will invite a few recent graduates from a science writing program at a journalism school to run a blog here for one year - they will be good colleagues to one another, members of the same cohort in school and living in the same town so they can easily work together and help one another. They will have a sandbox here to do whatever they want, experiment with a variety of media forms: text, images, audio, video, data visualizations, animations, diavlogs, 'explainers' and more. The first year, this blog is Creatology, blog run by three recent graduates from the Science Journalism program at City University London. They are Christine Ottery, Gozde Zorlu and Joe Milton. You may have seen Gozde's name at ScientificAmerican.com before, as well as a number of Christine's reports. I am looking forward to seeing what they do over the course of the year.

Here comes the long list of individual bloggers and their new blogs:

- Anthropology In Practice - Krystal D'Costa is an anthropologist in New York, and a huge Mets fan. She is a writer and digital strategist and her interests include (online and offline) networks and identities, technology, immigrants, and history. And New York. And coffee. And baseball. This blog, continuing where she left off at the old blog of the same name (as well as at The Urban Ethnographer where she will make you fall in love with New York City), will look at the ways the urban environment shapes urban culture and affects the way we relate to each other - both offline (see Hold that door, please! Observations on elevator etiquette) and online (see Weinergate: Private Records in a Public Age). Advice: there is something essential to have when reading Krystal's posts - a cup of good coffee, so you can sit back, relax and enjoy.

- The Artful Amoeba - Jennifer Frazer knows her fungi! With a degree in plant pathology and mycology, Jennifer decided to become a science journalist and writer. She graduated from the MIT science writing program and worked for newspapers and as a freelancer. And I hear she may have a book in the future. Her blog (see the previous incarnation) looks at biodiversity, especially of critters we don't often hear about - not whales or pandas, but things like moss-animals, Ediacarans and giant viruses. Important to note: Jennifer's posts are always a visual treat as well, with lush illustrations (sometimes drawn by herself) and photographs of the alien-looking creatures.

- Assignment Impossible - Charles Q Choi likes to have fun letting his imagination run wild. A long-time blogger and a frequent contributor to Scientific American, Charles likes to ask questions like "what is too hard for science to do?", or "what is easy to do and why hasn't been done yet?", or "what discoveries come straight out of Science Fiction?", or "what wild place on Earth can I travel to in order to report cool science?" Watching this blog will be a fun ride for all of us.

- Basic Space - Kelly Oakes is one of the youngest bloggers on the network, just about to shed the title of "undergraduate student" as she finishes her final year studying physics at Imperial College London. Kelly writes about space and astrophysics, trying to make it interesting to non-scientists and fun to read. Along with the research and studies, Kelly also edits the science section of Felix, the student newspaper at Imperial College. You can also see Kelly's previous article at our Guest Blog - Habitable and not-so-habitable exoplanets: How the latter can tell us more about our origins than the former.

- Bering In Mind is one of the eight old SA blogs you are probably familiar with. Written by psychologist and author Jesse Bering, this blog does not shy away from controversial topics, ranging from science of religiosity (Jesse's latest book is The Belief Instinct: The Psychology of Souls, Destiny, and the Meaning of Life), to science of sexuality, to science (and personal and cultural angles) of homosexuality. If you are looking for long, active, vibrant discussions in the comments, you are likely to find one or two on Jesse's blog at any time.

- Cocktail Party Physics - Yes! Scientific American and Discover are now officially connected through marriage! I don't know if her husband, physicist Sean Carroll, checks her science while she fixes his prose, I still think we got the better half - the amazing writer Jennifer Ouellette. If you think it's hard to make physics fun, think again, but first you'll have to read Jennifer's blog, old news reports, or some of her books with titles like "The Physics of the Buffyverse", "Black Bodies and Quantum Cats: Tales of Pure Genius and Mad Science" and "The Calculus Diaries: How Math Can Help You Lose Weight, Win in Vegas, and Survive a Zombie Apocalypse". That is fun! As she was, until recently, the Director of The Science & Entertainment Exchange, it is not surprising that there is a lot about movies and Hollywood in her posts, along with the science and its history. I am delighted to welcome Jennifer to the network.

- Compound Eye - Alex Wild is an entomologist studying ants. He is also a professional photographer with his subjects, not surprisingly, being mostly small, six (and sometimes eight) legged, winged and with hard exoskeletons. It is this latter side of his expertise, the nature photography, that Alex will mainly bring to this new blog. Amazing photographs, technical advice for amateur photographers, and what it all means for promotion of nature and science! All this with a touch of insect taxonomy and evolution on the side.

- Context And Variation - Kathryn Clancy is a biological anthropologist who focuses mainly on female reproduction - from physiology, to medicine, to society, to policy. Her previous blog got on everyone's radar when she wrote (almost live-blogged) her own personal experience with in-vitro fertilization. That takes some courage! To get an idea what to expect, see also Kate's previous appearance on out site: I don't have a 28-day menstrual cycle, and neither should you. Of course, the blogging cycle is much more regular than that ;-)

- Cross-Check by science writing veteran John Horgan is a fixture by now on our blogs. You may have already learned that this is the place to go to enjoy John tackling controversial topics, and to jump into lively comment discussions on topics ranging from the origins of war, to evolutionary psychology, to 'who is wrong on the Internet this week'. His long career in journalism and a huge rolodex of sources also allow John to be fast and accurate when there are breaking news for which the scientific angle needs to be explained before the rest of the media botch it all up.

- Crude Matter by Michelle Clement (formerly at the C6-H12-O6 blog) is about all the gunk and goo that makes the bodies of humans and other animals work, all the solids, liquids and gasses that exist in our bodies and are sometimes ejected out of them. In one word: physiology! How the body works can be approached in different ways, from medical perspectives to energetics, from ecology to evolution. Michelle does a little bit of all of it. And she is not afraid to sometimes blog about her own body - what it is, what it does, what it wants, and what it is hurting from. Another recent refugee from the lab bench to the newsroom, Michelle is a fascinating person and an exciting writer. But you'll see that for yourself as the blog proceeds in the future. For starters, check out her SciAm Guest Blog post What's the deal with male circumcision and female cervical cancer?.

- Culturing Science - Hannah Waters has done research in the field, studying coastal marine ecology, and in the lab, studying epigenetics of yeast ageing, before deciding to move in a very different direction and try for a career in science writing. Apart from the archives of the previous edition of Culturing Science, see also her other blog Sleeping with the Fishes and her previous Guest Blog post Now in 3-D: The shape of krill and fish schools. Every area of biology, from molecules to ecosystems, is fair game for Hannah's blog, as well as some wise discussions of science education and communication. Welcome to the network, Hannah!

- Disease Prone - James Byrne is a PhD student in Microbiology and Immunology all the way in Adelaide, Australia (so he may be sleeping at the time readers from other continents are posting comments on his blog). His interests, well represented in his blogging, include the cause of diseases (human and non-human patients alike) and the history of medicine. James has published two articles with us so far - Bacteria, the anti-cancer soldier and Divine intervention via a microbe, which can give you some idea of the range of his topics and the style of his writing.

- Doing Good Science - Janet Stemwedel is the Cool Aunt of the scienceblogging community. With two PhDs (in chemistry and philosophy), Janet works as a professor of philosophy of science and is a veteran blogger, covering philosophical, sociological and ethical aspects of science with a characteristic cool. Also, as a parent, she is involved in, and often blogs about, science education in everyday life, including her wonderful Friday Sprog Blogging series.

- EvoEcoLab - Kevin Zelnio is a marine ecologist, invertebrate zoologist, freelance writer, musician and a veteran of several blogs over the years. He is one of the editors (and the webmaster) at Deep Sea News. His new blog here, EvoEcoLab, will explore the intersection of ecology and evolution, as well as the way these two disciplines affect us, humans. To get a glimpse of Kevin's writing, check out his previous SA posts - To catch a fallen sea angel: A mighty mollusk detects ocean acidification and A World Ocean.

- Extinction Countdown is one of the eight blogs we already had before the launch of this network, so you may already be familiar with it. John Platt is a journalist specializing in environmental issues and, on this blog, he covers conservation issues, looking at various species (mostly but not exclusively animals) at the brink, their conservation status, the efforts to save and protect them, and the scientific, cultural and political dimensions of the struggle to preserve the Earth's biodiversity.

- Guilty Planet - After taking a year off from blogging, Jennifer Jacquet is back! You may remember her old blogs - the original Guilty Planet or, before it, Shifting Baselines. Her blog bio states that she is "a postdoctoral researcher at the University of British Columbia researching cooperation and the tragedy of the commons" yet what this means is that Jennifer studies ecology, mainly marine ecology, often in a very complex mathematical ways, as well as conservation and the cultural, societal and policy aspects of saving the biosphere, especially the oceans. See her previous Scientific American contribution - Ecologists: Wading from nature to networks.

- History of Geology - When the hustle and bustle of busy life wears you down, when you come back home exhausted after a long day at work, when it's time to put on your slippers and fix yourself a Martini on the rocks - that is a perfect moment to visit David Bressan who will transport you to his small town in Italian Alps and take you to a journey through the slow history of earth science, and even slower movement of glaciers - David's scientific expertise. You will notice your heart beating slower, and your high blood pressure going down. Be nice about an occasional error - I bet his English is better than your Italian. To get a taste of his style, check out The discovery of the ruins of ice: The birth of glacier research and Climate research in the geologic past, David's prior contributions to Scientific American.

- Lab Rat - A biochemist turned microbiologist, Shuna E. Gould writes about bacteria, bacteria and bacteria at the Lab Rat. And it never gets old - as there are so many bacteria and they do so many wondrous things! Alongside with her blog here, Shuna also hosts the ConferenceCast blog on our sister network, Nature Scitable Blogs. Her previous Guest Blog post is Synthetic biology: Building machines from DNA.

- Life, Unbounded - Caleb Scharf is currently the director of Columbia University's multidisciplinary Astrobiology Center. He has worked in the fields of observational cosmology, X-ray astronomy, and more recently exoplanetary science. He is also the author of the undergraduate textbook "Extrasolar Planets and Astrobiology". His blog explores the research on the origins of life and the possibilities of life emerging on planets other than ours. How does Caleb think about this? See in How to find a habitable exoplanet: Don't look for one.

- The Ocelloid - PsiWavefunction is the pseudonym for a young researcher in a relatively small but exciting field of Protistology - studying a wide variety of organisms with an amazing diversity of biochemistry, physiology and behavior, that all have a nucleus in their cells, but are usually too small to see without a microscope. As this group of organisms is much less studied than others, e.g., animals, plants, fungi or bacteria, new studies quite often completely reshuffle the taxonomy of the group, or even change the notions we have on the origins and early evolution of Eukaryotes (organisms with cells that have a nucleus). Thus, evolution and systematics are big topics on the blog. As many of those organisms are unfamiliar to most of us, and as images and photographs of them are not easily available, Psi often draws them for the blog posts, and those drawings are really cool.

- Oscillator - Christina Agapakis is a biologist with a freshly minted PhD from Harvard. She is also a designer, a movie-maker and a writer with an ecological and evolutionary approach to synthetic biology and biological engineering. With her blog Oscillator, with the Icosahedron Labs and the video-making Hydrocalypse Industries she works towards envisioning the future of biological technologies and synthetic biology design. And makes really cool science movies! Check Christina's Guest Blog post - Mixed cultures: art, science, and cheese.

- The Primate Diaries - Eric Michael Johnson got his Master's degree in Evolutionary Anthropology at Duke, focusing on great ape behavioral ecology. He is currently a doctoral student in the history of science at University of British Columbia looking at the interplay between evolutionary biology and politics in England, Europe, and Russia in the nineteenth century. His blog, Primate Diaries, has been traveling for a year - Eric exclusively did guest posts on other blogs for a year, before deciding to settle down here at Scientific American. Master of historical long-form writing, Eric has published on our Guest Blog before - A primatologist discovers the social factors responsible for maternal infanticide.

- The Psychotronic Girl - Melody Dye has a degree in philosophy and intellectual history from Stanford University and is a current NSF IGERT fellow in cognitive science at Indiana University at Bloomington. She is interested in developmenal and cognitive psychology, especially the process of learning language in children. Melody is also a professional photographer. She is also a co-blogger on the Childs Play blog and has published with us in the Mind Matters column, including Why Johnny Can't Name His Colors (also published in the print version of Scientific American MIND) and The Advantages of Being Helpless.

- The Scicurious Brain - SciCurious is a neuroscience postdoc, researching actions of neurotransmitters. But on the blog, Sci is fun, and Sci writes in third person singular. With images - some funny images, some weird images, and some gross images. There are posts explaining the basics of how the brain works. There are posts covering the brand new research. There are posts covering old, classical papers. And there are posts covering bizzare research, especially about, erm, reproduction. Sci has published twice with us so far - The antidepressant reboxetine: A 'headdesk' moment in science and Serotonin and sexual preference: Is it really that simple?, the latter one going on to win the prestigious 3 Quarks Daily prize.

- Science Sushi - Christie Wilcox is a marine biologist working on her PhD in Cell and Molecular Biology at the University of Hawaii. I once said about her blogging that "When Christie Wilcox dissects a scientific paper or an issue, that is the sharpest, most definitive and usually the final word on the subject. " I still stand by that statement. Christie is thorough. Yet great fun to read. See for yourself - How do you ID a dead Osama? and Bambi or Bessie: Are wild animals happier?

- Science With Moxie - Princess Ojiaku is studying neuroscience at North Carolina Central University, and plays bass in an an awesome band. So it is not surprising that her blog often connects these two aspects of her life, from discussing neuroscience (and other science, like physics) of music perception, to interviewing scientists who are also musicians. Obviously, this blog will rock!

- Tetrapod Zoology - there is no science blogging network without someone writing about dinosaurs, right? Well, Darren Naish does it here, and he knows what he's talking about as he's named and described a few. But his blog is about much more than just dinosaurs. Darren covers, in great detail, all kinds of living and extinct tetrapods (vertebrates with four legs, or whose ancestors had four legs), their taxonomy, their anatomical, physiological and behavioral adaptations, and why some of them are so hard to find out in the wild. He has published Do Giraffes Float? in the Scientific American print magazine, as well as a three-part post on the new systematics of Iguanodons - The Iguanodon explosion: How scientists are rescuing the name of a "classic" ornithopod dinosaur, part 1, The explosion of Iguanodon, part 2: Iguanodontians of the Hastings Group and The explosion of Iguanodon, part 3: Hypselospinus, Wadhurstia, Dakotadon, Proplanicoxa.... When will it all end?. Needless to say, there are always interesting discussions in the comments, often featuring quite a range of experts in various areas of zoology.

- The Thoughtful Animal - Jason G. Goldman is a graduate student in developmental psychology at the University of Southern California, where he studies the evolutionary and developmental origins of the mind in humans and non-human animals. On his blog, Jason usually discusses the latest research in animal and human behavior, neuroscience and cognition. I also closely worked with Jason last year, in his role as the Guest Editor of Open Laboratory 2010. Jason has also been quite a regular contributor to our Guest Blog, so you should check out Man's new best friend? A forgotten Russian experiment in fox domestication, Turkey talk: The social cognition of your Thanksgiving dinner, Impact of the Japan earthquake and tsunami on animals and environment and Digitizing Jane Goodall's legacy at Duke.

- Thoughtomics - Lucas Brouwers received his MS in the program for Molecular Mechanisms of Disease at Radboud University Nijmegen. He writes about science for a Dutch newspaper, he blogs and he's recently reported for us from the Lindau Nobel conference. Lucas covers mainly evolution, usually from a molecular or bioinformatics angle. His previous Guest Blog article was We all need (a little bit of) sex.

- The Urban Scientist - Danielle N. Lee did her PhD research in animal behavior and she sometimes blogs about it, as well as about evolution, ecology (often urban ecology) and mammals. But her main strengths are in blogging about science education and outreach, especially to women and minorities, and she does it often herself - both at the old version of this blog and in her other project - SouthernPlaylisticEvolutionMusic where she uses hip-hop to explain basic evolutionary concepts. Check out her Guest Blog post - Under-represented and underserved: Why minority role models matter in STEM.

- The White Noise - Last on this list due to the vagaries of the alphabetical order, but most certainly not the least, let me introduce you to Cassie Rodenberg. With a degree in chemistry, and love of herpetology, Cassie turned to science journalism and never looked back. After stints in local newspapers and another popular science magazine, Cassie is now interactive producer for Discovery’s Emerging Networks, including Discovery Fit & Health and Planet Green. The topic of her new blog is addiction. Every angle of it: chemicals, brain, behavior, culture, society, policy and more. And yes, personal experiences with addiction involving people around her. That is courageous. Knowing how well she writes, and suspecting how personal some of this will be, I expect her blog to make for some amazing, riveting and emotional reading.

Some more notes about the network

First, let me tell you a little bit how I chose the bloggers, and what is the concept and vision for the network.

Over the past nine months, since I got hired to develop this network, I checked out thousands of science blogs, dug deep into the archives of several hundred of them, then closely followed, day-by-day, about 200 of those, removing some and adding some over time, finally managing to whittle it down to about 42 who I ended up inviting.

Though not absolutely unique in this, Scientific American is very rare in completely incorporating the blogs and bloggers into its website and daily workflow. A blog is just a piece of software. We are trying to eliminate the artificial line between "blogging" and "journalism" and focus on good, accurate writing, no matter what form it comes in or what software is used to produce it. Our bloggers are a part of our team, as 'continuous correspondents' or 'full-time freelancers'. Thus, I made careful choices keeping this in mind - I invited bloggers whose expertise, quality of writing, and professionalism fit well with the mission and general tenor of our organization.

Diversity

The vision for the blog network I have is a collection of people who bring to Scientific American a diversity of expertise, backgrounds, writing formats, styles and voices, who will bring diverse audiences to Scientific American. They differ in typical lengths of posts, in posting frequency, in the "reading level" of their work, in the use of non-textual media, and in their approach to science communication. Each one of them will appeal to a different segment of our readership: from kids to their teachers, parents and grandparents, from the hip-hop culture to the academic culture, from kindergarteners to post-docs.

Another thing I was particularly interested in was to find bloggers who in some way connect the "Two Cultures" as described by C.P.Snow. Some connect science to history, philosophy, sociology or ethics. Many are very interested in science education, communication and outreach. Some make connections between science and popular culture, music, art, illustration, photography, cartoons/comic strips, poetry, literature, books, movies, TV, video, etc. Several produce such cross-discipline and cross-cultural material themselves - at least two are musicians, two are professional photographers, several produce videos, two are professional artists, a couple are authors of multiple books, some produce their own blog illustrations. But there are also commonalities - they all have strong knowledge of their topic, they strictly adhere to the standards of scientific evidence, they are all very strong writers, and they are all enthusiastic to share their work with a broader audience.

When I put together this group, with such diverse interests and styles, it was not surprising to discover that, without really having to try hard to make it so, they also display diversity in many other areas: geography, ethnicity, gender, sexual orientation, age, personal/professional/scientific background and more. This is something that is important for science, and is important in the science blogging world.

So, as I expect that several of you are already counting, let me make this easy for you. We have 47 blogs with 55 bloggers. Of those, our editors and staff make up 13 people (8 women, 5 men), while independent bloggers make up the difference with 42 of them (25 women, 17 men). That is a total of 22 men and 33 women writing on our network. The age ranges from 22 to 58, with the mean around 32 and median around 31 (at least when including those who are willing to admit their age).

While geographic concentration in New York City is mainly due to the fact that most editors and staff have to come to our NYC office every morning, the rest of the bloggers are from all over the country and the world (see the map of some of their birthplaces) and also currently live all over the place (see the map) and, as academic and other jobs require, move around quite often. Right now, other urban centers with multiple bloggers are Vancouver city and area (4), Triangle NC and surrounding area (4), Urbana-Champaign, IL (3), Los Angeles, CA (3), London, UK (3), Columbus, OH (2) and Austin TX (2). There are bloggers in Australia, Italy, Netherlands, Canada (5) and the UK (6). And the birthplaces also include Trinidad, Hong Kong, Belgrade (Serbia) and Moscow, Russia (two bloggers).

Size of the network

Will the network grow any more? Perhaps, but not fast, and not by much. This is pretty much the ideal size for a network, and getting much bigger becomes unpleasant for bloggers, managers and readers alike - there is a potential loss of the feeling of community, as well as a fire-hose of posts in the feed. This size is, as Goldilocks would say, just right - neither too small nor too big. We'll try to keep it that way. As is to be expected, every now and then a blogger will decide to leave and pursue some other career avenue, which will open up a slot for someone new. One of the blog spots is designed to exist only one year at the time. And at least two blogs - the Guest Blog and Expeditions, are here to provide the platform for many others who are not regularly writing for our network.

Commenting

As regular users of our site know, commenting on our articles requires registration with Scientific American. But, for the posts on our new blogging network, there will soon be two additional log-in options: you will be able to log in with either your Twitter or your Facebook ID and password. Providing additional options is necessary to foster conversations and build our community.

We are about to update our official rules for commenting on the editorial blogs. Independent bloggers will have their own rules for what is appropriate behavior in their comment threads. Most, but not all bloggers will moderate comments 'post-publishing', i.e., deleting already posted comments that are deemed to be spam or in other ways inappropriate. A couple of bloggers will moderate pre-publishing, i.e., they will first have to approve those comments that will show up on their sites.

I know this post was long, but I hope you at least managed to go and visit all the blogs, and say Hi to the new bloggers in the comments. I think this is going to be great fun for all of us. Subscribe to feeds and keep coming back to see what these wonderful writers have prepared for you each day.

Thank you!