In recent weeks, the fast food breakfast wars have heated up as Wendy's is opening most of its locations for breakfast. McDonald's is hoping to combat Wendy's foray into the breakfast market by starting a holiday called "National Egg McMuffin Day."

On March 2, at participating McDonald's nationwide, customers can redeem a free Egg McMuffin by downloading the restaurant's mobile app. The offer is good from 6-10:30 a.m. local time on Monday, March 2.

"While we're giving the Egg McMuffin its moment, we're really honoring our breakfast fans who have woken up with McDonald's breakfast for nearly 50 years. And we just thought, 'Hey, why not declare March 2 as National Egg McMuffin Day?'," said David Tovar, Vice President of U.S. Communications. "We're always looking for new ways to show our fans love and remind them, no matter where they might be, a great tasting and convenient breakfast is just around the corner for them at McDonald's."

Meanwhile, at participating Wendy's locations in Florida and South Georgia, the company will celebrate the launch of breakfast starting at 6:30 a.m. on March 2 by giving away a coupon book for free breakfast sandwiches each week for an entire year to the first 100 drive-thru customers that purchase breakfast.