Still, September’s export jump will cheer Swiss watch executives. The consensus in Swiss-watch C-suites is that the worst is over. A survey of 60 Swiss watch executives by the consulting company Deloitte between May and July indicated that a majority were bullish about business prospects through the first half of 2018. (The findings are in the Deloitte Swiss Watch Industry Study 2017 released at the end of September. Asked about their outlook for the next 12 months, 52% said they were optimistic, the highest percentage since 2013. A year ago, 2% were optimistic. (Deloitte has conducted the study each year since 2012.) Only 16% of Swiss watch executives had a negative outlook for 2017-2018.