Hong Kong (CNN Business) Huawei is about to find out just how important Google is to its global smartphone business.

pitched at challenging The Chinese tech company launched its latest smartphone range, the Mate 30, in Munich on Thursday. Slick videos showed off new displays and high-end cameraspitched at challenging the iPhone 11 or Samsung's latest Galaxy but the devices were missing key Google apps that are usually pre-loaded on Huawei smartphones.

Google GOOGL That's because this is Huawei's first smartphone series since the company was put on a trade blacklist by the United States back in May, cutting off its new products from access toapps and services.

The Mate 30 phones come with Google's open source Android operating system, but don't have access to the Google Play Store and won't come pre-loaded with apps like YouTube, Gmail and Google Maps. Third party apps like ride-hailing platforms and food delivery services that rely on Google Maps won't function without access to Google services.

"This year is quite a challenging year for Huawei," Richard Yu, Huawei's consumer business chief, said during the launch event.

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