Announcing the original launch of UberPool in San Francisco, Uber said “The idea is simple. With UberPool, you share a ride – and split the cost – with another person who just happens to be requesting a ride along a similar route. The beauty, though, is that you still get Uber-style on-demand convenience and reliability: just push the button like before and get a car in five minutes. When we find a match, we notify you of your co-rider’s first name. Even if we don’t find an UberPool match for you, we’ll give you a discount on your ride.”