Et tu, Geoffrey? As Toys R Us headquarters liquidates, even beloved mascot is for sale

Rodrigo Torrejon | NorthJersey

Show Caption Hide Caption Toys 'R' Us Paramus behind the scenes: See what it looks like now Go behind the scenes of a dwindling Toys R Us stockroom. An exclusive tour of the "backstage" area, given by a store manager at a Paramus NJ location.

The fall of the Toys R Us empire is not unlike those of ancient times.

Its once nearly immeasurable fortune has been reduced to less than nothing, its debt subsidized through bankruptcy. Devout loyalists have made futile calls to prop the empire back up, through crowdfunding, contemporaneously.

And now, like the marble statues that crumbled before it, a statue of Geoffrey, the Wayne-based toy company's mascot, is part of the company's liquidation sale.

In a Facebook post Saturday, Toys R Us announced a liquidation sale at its Wayne headquarters, every day of the week until everything is gone. The sale is scheduled from 9 a.m. to 6 p.m. Monday through Saturday and 10 a.m. to 5 p.m. on Sunday. Everything from laptops to kitchen equipment is on sale.

"Everything must go," read the statement. "Even Geoffrey."

Interested shoppers are directed to 859 Berdan Ave. in Wayne. But any true fans of Toys R Us know that the real name of the street adds insult to Geoffrey's injury: Geoffrey Way.



Email: torrejon@northjersey.com

Customers lament Toys 'R' Us closing At Toys R Us in Wayne, N.J., customers and employees lamented the closing of the iconic company's stores.

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