The Surge of Digital Marketing Agencies in Egypt

With the massive rise in the number of digital marketing agencies in Egypt, almost

every business owner and manager is challenged by attempting to select the right

digital marketing agency for his/her business needs. From online research, to asking

around, business owners and leaders find themselves running endless comparisons

and sometimes even hiring digital marketing agencies that end up not meeting their

business requirements. Then they start searching all over again.

But before you dive head first into this vicious circle, have you asked yourself if you

even need digital marketing for your business? Or are you just following a trend?

Should you shoot for a big scale agency or a smaller one? What do you need to focus

on while choosing amongst the large number of digital marketing agencies in Egypt

available nowadays? Questions like that along with issues of affordability, finding an

agency that provides you with high quality deliverables and blends with your

company’s culture and business style are frequently raised.

Digital Marketing

So do you really need it for your business?

In 2017, 3.5 billion daily searches were made on Google worldwide. 80% of the

population searching online has bought something through the Internet. In 2018,

97% of online searchers have used the Internet to get information about products,

services or a certain business before making a buying decision in the countries they

live in. But does your specific business target these 3.5 billion people? The simple,

short answer is no. Your business can’t possibly be targeting that number of people

searching online, but it can at least capitalize on those 97% searching for information

about your services or products before making a local buying decision.

Every business whether big or small needs to engage in one or more digital marketing

activity. Be it a small informational website or a huge ecommerce one with Search

Engine Optimization (SEO). Maybe you need to be actively present on one social

media platform, or create a marketing video for your services or a mobile application

for your products. The bottom line is, every business needs some form of digital

marketing according to its industry, business scope and targeted customers’

behavior. The key is to define the role that digital marketing can play in your business

according to your business goals rather than just follow the trend of indulging in all

digital marketing practices that may or may not yield the desired Return on

Investment (ROI).

Digital Marketing Agencies in Egypt

How to choose the right one for your business needs?

1. Communication and Response Time

While comparing between the many digital marketing agencies in Egypt, pay more

attention to the ones that communicate smoothly with you and respond to you

promptly and adequately. If they show poor communication prior to even working

with you, chances are, it will only get worse in time.

2. Customizable Services

Asking about the price of a service upfront is your right, and finding an agency that

has fixed prices or pricing guidelines is a plus. However, if a digital marketing agency

doesn’t put the time into getting to know your business in order to provide you with

customized services and personalized solutions, then this is not the one for you.

3. Competitive Analysis

Monitoring your competition to see what they do right and what they do wrong is an

invaluable step prior to embarking on any service execution. Many digital marketing

agencies in Egypt skip this step. If the agency you’re considering doesn’t ask you

about your competitors while getting to know your business, that’s cause for alarm.

4. Transparency and Sharing

You have the right to have access to all your accounts; access to your domain name

and hosting account, access to your YouTube analytics, the admin panel of your

website, the source file for your logo or creative designs and the list goes on. A digital

marketing agency that fails to be transparent and share with you what’s rightfully

yours should be off your list.

5. Social Media Marketing Strategy

Proper market segmentation and carefully defining and analyzing your targeted

audience form the foundation for the proper management of your social media

platform/s. It’s not the quantity, it’s the quality that matters. Focus on how your

agency will manage your channel/s, rather than get drawn to the one that suggests

placing your business on every possible platform.

6. Technical Wording and the Secret Tactics

A lot of digital marketing agencies tend to pack their communication with technical

words that you don’t understand and tell you that they have their own techniques

and tactics that will grant you the desired outcome. Stay away from these, if you

don’t understand what they’re saying, they either have no idea what they’re doing or

are not customizing their solutions to your business.

7. The Do It All Risk

Choosing a small digital marketing agency is often not a bad idea. If you pick a good

one, they mostly work hard on attending to your business to retain clients and grow

bigger. But, pay attention to the “Do it All” ones, ask how many people will be

working on your project and what the role of each of them is. If the agency has one

employee per area of specialty, this is not a safe choice for you.