Friction: [frik-shuh n] noun Surface resistance to relative motion, as of a body sliding or rolling.

When you are the “Bitcoin Guy”, everybody comes to you to buy some crypto. My family and my friends, they all know I’ve been involved with Bitcoin, blockchain and cryptocurrencies for the past years and when Bitcoin hits the newspapers’ headlines — turning me from a mad man into a visionary — they start reaching out to me. “Hey, do you have some Bitcoins to sell?” asks a friend that has been off the radar for the last decade. No, I’m sorry. I don’t.

Why do they come to me when cryptocurrencies are so democratic, so decentralized and so distributed? Why don’t they go to the nearest crypto-shop and buy themselves some fresh BTC or a couple of XRP?

Cynicism… me?

Getting some cryptocoins is not that easy. Even though there are some interesting projects out there aiming at bringing crypto to the masses, such as Dether or Ubanx, there is still a lot of entry friction to the crypto world. And that is the biggest challenge for #blockchainment. How do you plan on bringing up a mainstream video platform based on a token, when it is so complicated for Average Joe to get that token? If he is not paying on actual models using his credit card, what makes you believe he will learn how to use an exchange, make a wire transfer, get some tokens and spend them on content? Furthermore, how do you plan to make your content creators monetize when your final user is a teenager that doesn’t even have real money on his pocket and needs to ask for daddy’s credit card in order to pay for content?

We need to put some oil into the gears of the crypto motor.

Yeah, a motor. Turn every user into a useful part of a motor and pay him/her with the same coin he needs in order to fuel it. A guy sitting in his sofa with a smartphone in his hands can offer a lot: storage space, computational power, bandwidth, his personal information to be used to gather info on social behaviors, his social connections, the content he is able to create — a video, a blog post, a song… even a tweet — his GPS data in order to make a transit forecast, he can be shown some advertising… the possibilities are endless.

Picture a Blockchain-Waze: for participating in the network you are granted the right to use the network, just let me get you GPS info and you will be rewarded. Post about an incident in the road, you will be rewarded. Use the tokens you have gathered in order to tip other users for a useful information. If, after using the app, you had some remaining tokens… then welcome to crypto! Now you can exchange those tokens for some Satoshis. Frictionless. Beautiful.

It’s time for blockchain entrepreneurs to develop some real-world decentralized solutions for centralization problems, and those solutions should bring a frictionless entry and exit point for non-crypto savvy humans (99% percent of the population). Let the Average Joes around the world participate into the crypto revolution, let them play with tokens, let them own digital assets. Start as simple as possible, then teach them.

That’s our goal here in Flixxo, to create a token for everybody. A token that can be earned and spent in the same ecosystem, in the same token-economy. A token for aunt Sussanne, a token for a teenager, a token for a crypto-illiterate. And if the user is willing to learn more, a token that can be taken away from the platform and be turned into the key for opening the gate of the complex crypto-universe.

Big power=big responsibility, it is on us to spark the frictionless revolution!