SANTA MONICA, CA--(Marketwired - Jun 10, 2015) - International blockchain payment platform GoCoin and mobile wallet, eCommerce loyalty and credit card processing company Ziftr today announced they have reached an agreement to proceed with strategic merger discussions. Together, the team and technology is equipped to swiftly surpass Coinbase and BitPay in the digital currency space and aggressively take on Stripe as a hybrid traditional and digital currency payments powerhouse with a built-in customer loyalty program.

GoCoin is the world's #3 blockchain payment processor and the only major player processing Litecoin, Dogecoin, Tether and new experimental coins in addition to Bitcoin. With more than 7,500 merchants and a healthy pipeline of over 500 new signups monthly, GoCoin has attracted marquee brands like PayPal, RE/MAX UK, Shopify, CheapAir, eGifter and top Bitcoin mining companies Bitfury, Zoomhash, Hashpros and KnCminer. Based in Los Angeles, GoCoin has gained recent traction with entertainment companies such as Lionsgate Films, and additional entertainment and ticketing industry companies live in test markets before announcing a broader offering.

Ziftr is a veteran eCommerce company that recently launched ziftrPAY™, a cryptocurrency and credit card payment platform and customer loyalty program that tokenizes credit card information to allow for highly secure transactions. In addition to ziftrPAY, Ziftr has created ziftrCOIN™, a digital coupon coin designed for use as part of a customer loyalty program, and ziftrWALLET™, a mobile multi cryptocurrency wallet. ziftrCOIN and ziftrWALLET were both designed to provide an incentive for shopping with digital currency. Whether consumers pay with credit cards or digital currency, they receive "cash back" in their mobile wallets.

"When consumers ask 'what's in it for me?', Bitcoin has a serious adoption problem," said Steve Beauregard, founder and CEO of GoCoin. "Loyalty points play a key role in a consumer's choice of payment method, and with the ziftrCOIN loyalty platform integrated into the ziftrWALLET, I believe we can finally give consumers the right experience to choose digital currencies over cards at checkout."

Merchants that offer digital currency as a payment method have long sought better solutions to engage their customers and encourage them to use this low-cost, highly secure alternative to credit card payments. Together, GoCoin and Ziftr will offer one platform to meet these demands.

"Ziftr has many of the necessary assets to accelerate mainstream adoption of digital currency, so merging with GoCoin and gaining access to its rapidly growing network of merchants gives our combined altcoin-friendly company the power to truly disrupt the $20 trillion global payments market. Our platform will allow merchants of all sizes to benefit from the transparency and efficiency of blockchain payments by giving them a better solution than what's currently available," said Bob Wilkins, CEO of Ziftr.

About Ziftr®

Established in 2008 and based in Milford, New Hampshire, Ziftr is revolutionizing the shopping experience by bringing cryptocurrency into the mainstream for both consumers and merchants. To accomplish this goal, Ziftr has developed the following tools and applications: ziftrCOIN, a digital coin that functions like a coupon; ziftrPAY, a next-generation cryptocurrency/credit card payment platform and customer loyalty program; ziftrWALLET, a multicoin digital wallet; and ziftrSHOP, a worldwide online marketplace where consumers will be able to conduct transactions using credit cards and cryptocurrency.

Ziftr is a product of myVBO®, a full-service design, marketing and development company that helps businesses turn their ambitions into realities.

For more information about Ziftr, visit www.ziftr.com.

About GoCoin™

A global leader in Blockchain payments and innovation, GoCoin was the first international platform for enabling merchants to accept Bitcoin and popular altcoins Litecoin, Dogecoin and Tether at checkout. Founded in July 2013, GoCoin has received over $2 million in funding led by Bitcoin Shop, Inc. ( OTCQB : BTCS ) and maintains offices in Singapore, London, Douglas and Santa Monica.

For more information about GoCoin, visit http://www.gocoin.com.

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