This year's Electronic Expo is still over a month away, but the show is already shaping up to be a bit different from all those that came before. Not only is Bethesda Softworks hosting its first-ever press conference in the days before the show, but now Sega has confirmed that it will not be hosting an E3 booth for the first time in the show's 20+ year history.

A Sega spokesperson has confirmed to Game Informer that the storied publisher and one-time console maker will not have a booth on the show floor. While Sega will still be "collaborating with our various business partners" to show games like Total War: Warhammer at other booths, there won't be a giant SEGA logo guiding people to a specific Sega-focused area of the show floor this year.

The official reason for the move? Apparently, Sega is too busy with its recently announced restructuring and headquarters move to make time for an E3 booth.

“Over the next months, Sega of America will be focusing on the restructure and relocation to Southern California, and we have decided to not attend E3 with our own booth this year,” a Sega rep told Game Informer. “With the majority of our bigger titles launching later in 2015/2016, particularly those from our AAA studios Relic Entertainment, Sports Interactive, and Creative Assembly, we are concentrating our efforts for some of these major announcements after our relocation."

It's not unheard of for major game companies to take a short break from time-intensive promotional efforts to focus on actually making games. Blizzard didn't hold a 2012 edition of its Blizzcon gathering, but the show has come back stronger than ever in the years since.

Still, skipping E3 isn't a great sign for the overall health of Sega, which will be cutting hundreds of jobs and retrenching to focus on mobile titles as part of the aforementioned restructuring. Despite slightly improved sales for its core gaming business this year, the company was still losing money even before the costs associated with the current complete structural overhaul.

Sega has had a booth at every E3 since the show started in 1995 and was a major player in the video game sections of the Consumer Electronics Show well before that. In fact, Sega made a big splash at that first E3 20 years ago this month when it announced the surprise launch of the Sega Saturn, which was made instantly available in select stores well ahead of a previously announced September launch. The announcement would be remembered as one of Sega's biggest blunders, as the system's limited marketing and launch software library led most gamers to wait for the lower-cost Sony PlayStation. Sega would give up on video game hardware years later, with E3 2001 serving as the company's last hurrah as the maker of the Dreamcast.