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The World Naked Bike Ride is an event that happens in cities all over the world annually.

Co-organizer of the Montreal edition, Scott Redcloud, explains how the World Naked Bike Ride event aims to encourage cycling, promote environmentalism, and address body image issues.

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He also explains how the event can draw attention to and encourage motorists to be aware of cyclists on the road all year round.

“Why naked? It’s to show how vulnerable we are. How vulnerable we are as cyclists. So people see us more,” said Redcloud.