Entercom has announced it has sold Rock 107.3 WAAF Westborough/Boston MA to Educational Media Foundation for $10.75 million.

EMF will begin operating WAAF via a Network Affiliation Agreement on Saturday, February 22 as it will join the company’s national “K-Love” Christian AC network. The Rock format will continue to operate on 104.1 WWBX-HD2 and 93.7 WEEI-HD2 and Radio.com following the sale.

The deal marks EMF’s entry into the Boston market. The Rock format has fallen on hard times in recent months as the move of morning host Greg Hill to Sports 93.7 WEEI in July eliminated the station’s featured attraction. The station registered a 0.8 share in each of the past two monthlies.

WAAF announced in November a 50th anniversary concert to be held in April. At the time they announced there would be additional 50th anniversary events to be announced but nothing else followed.