Apple is reportedly looking at cashing in on mobile advertising, The Wall Street Journal reported on Friday, a move that would mark a departure from recent statements by CEO Tim Cook.

The Journal, citing anonymous sources, reported that Apple has met with ad-based companies like Pinterest and Snap. The report said a proposed "Apple network" would "distribute ads across their collective apps," and Apple would share revenue with the apps displaying the ads, "with the split varying from app to app."

For example, the Journal posited, a user searching for curtains on Pinterest might get an advertisement for an interior design app.