Guinness is making this Christmas extra special as they are teaming up with An Post to turn your beermat into a postcard.

The Guinness Postcard is aiming to connect those at Christmas time and kick off the season with a reminder from loved ones.

With over 100 pubs participating across the country, for every pint of Guinness you buy you’ll be treated to a postcard to connect with those not home this Christmas.

And in the nature of making people feel connected, they are also paired up with ALONE and a donation will be made for every postcard sent to support the elderly living alone this Christmas.

Guinness’s Alan McAleenan said: ‘The pub and the post office are part of the community in Ireland – especially at this time of year.’

‘Christmas is all about connecting with friends and family so we were delighted to work with An Post and ALONE to turn our Guinness beermats into Christmas cards to help consumers connect with friends and loved ones, at home and abroad.’

Certain pubs across the country will have a special edition Guinness ‘post boxes’ so customers don’t even have to step outside of the pub to connect with those abroad.

You’ll be able to use the post boxes in O’Connell’s in Co. Galway, Toners and Bonobo in Dublin, Left Bank Co. Kilkenny and J. O’Connell’s pub in Co. Meath where the famous Guinness Christmas ad is filmed.

Garrett Bridgeman, Managing Director of Mails and Parcels at An Post commented: ‘Christmas is An Post’s busiest time of year, when we are delivering cards and parcels, to and from loved ones around the world.

‘The Guinness Postcard is another reminder to take a moment to send a special handwritten message, whether near or far this Christmas.’

This launch will coincide with the first showing of the Guinness Christmas ad this year as it returns to screens this week.