Even if I believe the "marketing blitz" won't begin until the end of the month or next month, I personally don't think that's good either. A good game reveal knows how to stretch that out, and giving attention to a specific thing - a character, a story set-up, a key location - helps that location stand out and be memorable rather than just lumped into a collective buffet of information.



I remember waiting for those character trailers for ME2, eager to find out what the deal was with Thane, with Grunt, with Miranda, etc. I remember those trailers that - though they didn't spoil most things - clearly let players know what their end goal and primary focus would be ("fight for the lost"). The developers clearly labelled what the stakes of the game were, highlighted how the characters in your squad factored into the narrative and why earning their approval and trust was important, and demonstrated - through interviews, trailers, and gameplay demos - how ME2 was taking the series to the next chapter and raising the bar. I still clearly remember the demo showing Shepard walking into Afterlife, the music blaring, the visuals overwhelming, the patrons shady and violent. This wasn't the clean-cut world of ME1 or the Citadel; this was Omega, a cesspool of crime, galactic scum, and perverse indulgence. It was a clean-break from ME1's pristine aesthetic.



By spacing the reveals out, every element had a moment to shine in the public consciousness. We weren't overwhelmed with too much info too quickly and nothing got lost in the noise. It took the elements of the series and showcased just enough to give players a crystal clear message of what the next games would be, who the next characters were, and why any of us should give a damn.



I don't want the info to come in a giant tsunami wave where there's just too much to process and everything gets spoiled too quickly. Gorging yourself on info right before the game's release isn't healthy for the game (or the player). A smarter, better marketing cycle would have made those other reveals matter more, make a stronger impact, and spread the worthwhile content reveals out over weeks and months and probably even back to last year to keep our appetites whet without spoiling the main course.