You may not see not Nipsey Hussle all over the Billboard charts, blowing up on your social media feed or on any of those hip-hop dramas on television but that doesn’t mean he’s sitting on his ass. In fact, he may just be the next great hip-hop mogul.

In late August Nips announced on his Instagram that he has partnered with Follow Coin — an Amsterdam-based cryptocurrency company.

Landed in Amsterdam this am…..We Jus signed our partnership agreement with @followcoinltd more info on this coming soon🏁 A post shared by Nipsey Hussle (@nipseyhussle) on Aug 22, 2017 at 4:30am PDT

Cryptocurrency is digital cash that takes on the form of data that’s primarily used online and that’s also currently in very high demand.

The Compton emcee is another example of rappers investing their money and the growing appeal of business acumen in hip-hop.

You’ve probably heard of BitCoin or at least whispers of it — cryptocurrency is in that same vein.

What separates Follow Coin from their competitors, according to their site, is their vision.

“Our goal is to lower the barriers of crypto investment markets by providing tools and services that make interacting, handling and trading crypto coins easy,” it reads. “For a lot of people that are new to the world of cryptocurrency it is often difficult to know when to buy which coin. Now Follow Coin is here to help you out.”

For $250, anyone can invest into the company’s second round of pre-ICO until August 30. This is just one of Hussle’s many hustles. He’s recently invested and relaunched Los Angeles roller rink World on Wheels.

Hear Nipsey talk about cryptocurrency here: