penny

Ally Financial has plaed 10 pennies around Detroit that can be exchanged for $1,000.

(MLive file photo)

DETROIT -- If you're walking around Detroit in the coming days, don't ignore those pennies you see on the ground; they could be worth $1,000.

Ally Financial announced this week that it will be placing 10 pennies throughout the city of Detroit that can be exchanged for $1,000 by the persons who find the pennies.

The pennies are slightly bigger than the actual penny in your pocket and have the Ally logo on the front with the number 100,000 on the back. The 100,000 is how many pennies are in $1,000.

The lucky people who find the pennies can then redeem the coin online through the end of the year at AllyLuckyPenny.com.

"Ally's Lucky Penny initiative is a great example of how we Do It Right for consumers by inviting them to be a part of the search, thus raising awareness and creating opportunities for new conversations about money," said Andrea Riley, chief marketing officer in a press release. "We hope that people will have fun searching for Ally Lucky Pennies in their cities and that the campaign will inspire people to look at money in a different way."

The promotion is active in 10 cities around the United States. Along with Detroit, the pennies have been left in Austin, Texas, Charlotte, N.C., Chicago, Denver, Los Angeles, Miami, New York City, San Diego and Washington, D.C.

"We believe every penny counts when it comes to saving, and it's important for everyone to understand that routinely saving, even the smallest amounts, is important to generating wealth over time," said Diane Morais, chief executive officer and president of the Ally Bank subsidiary. "As a relentless financial ally for our customers, we focus on offering customers competitive rates and minimal fees as a way to help their money work harder and incentivize good savings habits."