You only get one chance to make a second impression. It seems to me that Edward Snowden should use his and that Russian President Vladimir Putin has blown his.

Considering the breadth of reforms that President Obama is now proposing to prevent privacy abuses in intelligence gathering, in the wake of Snowden’s disclosures, Snowden deserves a chance to make a second impression — that he truly is a whistle-blower, not a traitor. The fact is, he dumped his data and fled to countries that are hostile to us and to the very principles he espoused. To make a second impression, Snowden would need to come home, make his case and face his accusers. It would mean risking a lengthy jail term, but also trusting the fair-mindedness of the American people, who, I believe, will not allow an authentic whistle-blower to be unfairly punished.

As for Putin, he blew his second impression — the reset in U.S.-Russian relations — long before he granted Snowden asylum. Dealing with Putin always involved a certain trade-off for America: accepting a degree of Putin authoritarianism in return for cooperation on global issues that mattered to us, as long as Putin “sort of” kept Russia moving toward a more open, consensual society. But the balance is not there anymore. Putin’s insistence on blocking any diplomacy on Syria that might move out “his guy,” President Bashar al-Assad, his abuse of Russian gays and lesbians, and his blatant use of rule-by-law tactics to silence any critics mean that we’re not getting anything from this relationship anymore, nor are many Russians.

But rather than punch Putin in the face, which would elevate him with his followers, it would be much better to hit him where it would really hurt by publicly challenging the notion that he is making Russia strong.