T he BJP believes that in India people vote with emotions, whereas this election suggests this is one election where the people have voted with their brain.

That has made even the many critics of the government happy. By reliable accounts, all the leaders have been nervous about a results which would keep the government on its toes.

The Congress's senior leader Digvijay Singh told rediff.com, "We expected that we will get 165 seats. But this is much, much better than expected."

Now the Congress will have a free hand and that strength will be its only weakness in the coming days. Without a strong Opposition Congressmen may resort to the theory that 'India is Congress and Congress is India.' Congressmen have the arrogance to think that they are the natural rulers of India so, in their over-zealousness they will try to hype Rahul Gandhi more than even he would like it.

Kapil Sibal once said more than 150 publications and dailies in India are owned by Congress members. For loyal Congress fellows it won't take much time to carve a legend out of Rahul within a decade.

Rahul Gandhi and Sonia Gandhi have initiated something that the previous four generations of Nehru-Gandhis could never have thought of. They are turning the Congress into a tightly-held firm with Western-style efficiency and smoothly running branch offices.

The company called the Congress has a unique brand in the form of the good-looking, well-meaning Gandhi family at the top and the people's emotions for them against the backdrop of some eight decades of history. When Mahatma Gandhi entrusted the prime ministership to Jawaharlal Nehru he entrusted the responsibility of caring for national aspirations to him.

With such a reference to context and immense financial resources at its command, the Congress's aim has been to retain power by selling perfect images that you and I would trust.

Some young Congressmen with whom I exchanged notes claim that this firm will work and is likely to produce many more results because Rahul Gandhi does not slow down over issues of ideology.

"We have to win, irrespective of the cost." That was the clear message from Rahul Gandhi to his young colleagues in the last two years. Rahul reads a lot, he is on Twitter. He is so well-mannered that it can silence you. He is fairly knowledgeable about Jeffery Sachs and Paul Krugman's views. People magazine claims he even has a six-pack and loves motorbikes, rock music and black coffee.

Such a man identified with the Congress! Youth within the Congress fold were also in search of leader, a CEO. The family-owned company is trying to adapt a corporate management structure without diluting its hold over the equity.

Away from the public glare, Sonia Gandhi's backroom office is quite corporatised and works with a killer instinct.