There is no doubt about it: The Remarketing services work! It has been reported from many companies that 50-60% conversation rate is the result of their remarketing efforts. It makes sense to sell to customers who have already expressed interest in your product instead of pitching to someone who is not familiar with the brand. To understand the concept, how remarketing services work, we sum it up here: When any customer browses through your site, a cookie will be installed in his browser. This will follow them as they search for other sites and allow ad platforms to service very specific ads on your site, or the product or service they were looking for. This web-based remarketing services provide a way to re-engage anonymous users and is also known as pixel-based marketing. Another way to do this is through email marketing. Advertisers provide their platforms with a list of email addresses so that the users can see ads of the same products whenever they browse something on the internet the next time.

Here’s a list of remarketing services which will help you understand different remarketing platforms:

1. Google Adwords

Also read this: Understand How To Improve AdWords Quality Score For Your PPC Campaigns

2. Facebook Remarketing With Custom Audiences

3. Twitter

Also read this: Tips To Create A Twitter Marketing Strategy In 3 Easy Steps

Let’s start with what the biggest search engine giant has to offer. Google makes it quite easy for advertisers to start a remarketing campaign with their existing accounts. Using Adwords, you can re-engage your audience when they visit sites part of the Google Display Network/ Google Adsense, browse on youtube and use apps. Google offers CPC(Cost Per Click), CPM(Cost Per Thousand Impressions), and CPA (Cost Per Acquisition) pricing models.With more than billions of people active on, the advertising possibilities are endless. If you are already running Facebook Ads but there is still a chance for more conversions, consider setting up Custom Audiences on Facebook. You need to create a Facebook Pixel, put it on your website, and build your custom audience. Facebook Ads allows you to create a list of Lookalike audiences. It will surely help brands to reach out to new customers who are similar to your existing audiences.Do you or your brand have an active following on Twitter? Are you already using Twitter Ads? To maximize your reach on any, think of running a remarketing campaign.To use Twitter for remarketing, you can start by installing a Twitter tag on your page. Once a user checks their account, they will see your ad on their feed.