AM I HEARING RIGHT? Yes! There's a new radio station for dogs.

Auckland dogs alone at home and feeling lonely will from today be able to tune into a radio station designed for them.

A new initiative has brought together researchers and canine behaviour consultants to put together 24-hour programming that will be both fun and relaxing for doggy listeners.

Broadcasting on 87.7FM to central Auckland, K9FM plays dog-centric content ranging from relaxing classical music to chat shows that include Talkies, Fetch in the Park, and Meditation with Vet Joanna - all programmed and made with dogs in mind.

Canine behaviour consultant Jess Allsop who helped consult on the station's programming said dogs would be able to focus on words they recognised and be calmed by the station's music.

"My job is to make sure it is as dog-friendly as possible," Allsop said.

"At the moment when dogs listen to a radio, they have to listen to programmes targeted at humans."

K9FM featured words like stick, fetch and walkies, which dogs could pick up on and understand, Allsop said.

"Also musically it was about finding tempos and beats that are known to be calming for dogs."

Owners might enjoy the station too, she said.

K9FM is the result of collaboration between the New Zealand Radio Training School, Colenso BBDO, Pedigree and Mars.

The radio station will run 24hours a day.