Vince McMahon: Pro wrestling icon and rescuer of former NFL fans?

The WWE Chairman and CEO McMahon is set to make a major live announcement at 3 p.m. that looks to shake up the pro football world. As it announced:

WWE Chairman and CEO Vince McMahon will make a major sports announcement today at 3 p.m. ET, streaming live from the digital platforms of his new enterprise, Alpha Entertainment. The live stream will be available via Alpha Entertainment’s Twitter (@AlphaEntLLC), Facebook (facebook.com/AlphaEntLLC) and YouTube (youtube.com/alphaentertainment) pages, as well as AlphaEntLLC.com.

The announcement is certainly to be the resurrection of the XFL, which McMahon founded in 1999 and had one season in 2001 before its cancellation.

As Barstool Sports put it colorfully about the XFL’s potential reinstallment:

I cannot believe this is going to happen…AGAIN! The XFL baby! No kickers! No concussions! No good players! Kneel for the anthem and you get shot! This is going to be the #MAGA Football League. Vince saw his pal Trump got elected, and he is going to capitalize on this to the billionth degree. I cannot wait to see just how un-PC he gets. And the best thing is, it’s not affiliated with WWE at all, so they don’t have to keep it PG “for the stockholders”. Strippers as cheerleaders! Puppies! Puppies!

That likely summarizes the gist. McMahon recently sold off 3.34 million shares of WWE stock (worth about $100 million) in order to fund Alpha Entertainment, which was established to look for media opportunities in sports and entertainment aside from the WWE.

CBS Sports confirms that an XFL 2.0 appears to be in the works, but is already lamenting an “extreme brand of football” and concerns about “overtly sexualizing the cheerleaders.” (Apparently, covertly sexualizing cheerleaders passes muster.)

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The league would ostensibly be ready to go in 2020, according to CBS Sports. The original XFL originally ran on NBC Sports before the network withdrew support for the league.

The news comes amidst plummeting NFL ratings and historic-low public approval, which is at least partly attributed to widespread national anthem protests that were initiated last season by quarterback-turned-activist Colin Kaepernick. A spike in college football ratings suggests that professional football fans may be seeking an alternative.

Whether or not that’s the XFL will be up to sports fans.