As part of its efforts to realize the Plant Zero CO2 Emissions Challenge, which falls under Toyota's Environmental Challenge 2050, Toyota has been developing and implementing low-emission production technologies and conducting regular kaizen (continuous improvement) activities. In addition to these efforts, it is also utilizing renewable energy and hydrogen in its plants, and this deployment of fuel cell forklifts is part of these efforts. In order to achieve the Plant Zero CO2 Emissions Challenge, Toyota intends to continue to replace existing conventional forklifts with fuel cell forklifts, deploying a total of 170 to 180 fuel cell forklifts to the Motomachi Plant by around 2020. Furthermore, the deployment and use of fuel cell forklifts will also be promoted at other plants.

The 20 newly introduced fuel cell forklifts have been deployed by tapping into an initiative led by the Ministry of the Environment, in an effort to promote the use of fuel cells in industrial vehicles to realize a hydrogen society.