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A company trying to cash in on Ottawa’s parking crunch is hoping city hall’s recent embrace of the sharing economy will pave the way for a new consumer-friendly bylaw.

There’s nothing new about Internet sites and apps connecting motorists to homeowners renting driveways for parking. But in Ottawa, the major roadblock has been a city bylaw preventing homeowners from doing exactly that.

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Now, along comes CityParking, hoping residents won’t be spooked by the city’s rules. The company, which launched Monday in Ottawa, wants people to openly advertise their driveways as available for paid parking through an app.

However, the ultimate goal for CityParking founder Amin Dada, 30, is to change the rules and let property owners make a bit of cash by renting their driveways.

“We want the city to re-look at the regulations,” Dada said. “We want to open those conversations because bylaws are made to serve the city and protect the residents, but if they get outdated due to change in technology or an increase of problems, then they need to be addressed.”