Berger & Föhr was selected to participate in Making Colorado and to contribute to the creation of a new Colorado state identity and ultimately, a new visual Colorado brand.

We were tasked with, “bringing to life an engaging and resilient Colorado brand that will inspire our residents, unite our state programs and attract businesses, talent and tourists from around the globe.”

The work we produced can be seen and read about below.

NOTE: THE WORK PRESENTED HAS BEEN SELECTED AS 1 OF 3 POTENTIAL COLORADO IDENTITY DIRECTIONS. THE STATE’S NEW IDENTITY AND VISUAL BRAND WILL BE RELEASED TO THE PUBLIC IN LATE AUGUST AT THE COLORADO INNOVATION NETWORK SUMMIT (COIN).