SAN FRANCISCO (MarketWatch) — Amazon’s store in downtown San Francisco is filled with comfy couches, funky lamps, computers and tons of food, ranging from fresh cupcakes to beer on tap.

And it’s all free for the public (as long as you don’t take it home).

Called the AWS Pop-up Loft, its purpose is to promote Amazon AMZN, -1.78% Web Services (AWS), a collection of remote computing services that make up Amazon.com’s cloud computing platform, which includes virtual servers and Web Service based storage.

Modeled after a typical San Francisco startup, the space screams “hipster-chill,” complete with a record player and foosball table for anyone from the public to use. There’s also a wall of Goldfish cracker dispensers and candy jars, endless coffee and a beer keg. Since October 2014, the space has served 5,218 cups of coffee and 5,090 servings of chips.

Of course, if you’re there to actually get work done, there are those Quirky Pivot Power outlets, quiet work lounges and a big bar in the center of the room where AWS employees can answer questions, reminiscent of Apple’s Genius Bar.

“The Loft gives customers a location where we can meet face-to-face with AWS to help guide them through their adoption or use of AWS,” said Ariel Kelman, Vice President of Worldwide Marketing at AWS. “It’s also a really great place for them to network or even just work day to day.”

Some tiny startups have even made Amazon’s space their main office space, Kelman said.

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To access it, you don’t have to spend a dime, and in fact, you can’t. The space doesn’t sell anything -- no batteries, no USB ports, no computers. To even sign up for Amazon Web Services, you’ll have to handle that transaction online yourself.

Of course, if you eat all their Goldfish, you’re sort of expected to at least have an interest in signing up for AWS.

“The AWS Pop-up Loft is open to any current or potential AWS customers who are interested in learning more about AWS,” Kelman said. “We certainly see a lot of startups visiting the Loft to deepen their technical knowledge about our services, but we’ve also had enterprises come to the Loft to attend sessions and meet with our solutions architects for expert technical advice.”

It’s unclear whether AWS will be profitable.

“AWS has been a black box as investors and competitors alike speculate on the margin profile of the business,” a Citi report stated. AWS will grow from $4.55 billion in revenue 2014 to $6.58 billion in 2015, according to estimates by Citi. But it also lost $123 million in 2014.

“This puts AWS well below its peers on a margin profile basis, which we believe is prudent given the company’s aggressive price cuts, heightened investment, and public cloud offering,” the report stated.

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The San Francisco store was intended to be a temporary space during June 2014.

“Then, after popular demand, we reopened the Loft again on September 30, 2014 and it has remained open since,” Kelman said.

The loft is the first of its kind, but it could grow.

“We’ll use it as a model to expand to other locations to bring more knowledge and access to AWS for startups around the world,” Kelman said.

Kelman did not specify whether new locations were planned.