The Australian Vaccination Network has changed its name to one that more clearly reflects its anti-vaccination views.

The group will now be known as the Australian Vaccination-Skeptics Network.

The New South Wales Fair Trading Department has been pursuing the group for some time after receiving complaints about its misleading name.

The organisation tried to challenge a direction to find a new name but was last year ordered by the Administrative Decisions Tribunal to call itself something different.

Fair Trading Minister Stuart Ayres says the association's original name was misleading.

"The title wasn't reflecting their strong anti-vaccination stance and so we after receiving numerous complaints requested them to change their name," he said.

"They've now complied with that request and the new title reflects their anti-vaccination stance."

The Australian Medical Association (AMA) says it hopes the name change makes sure the organisation is not mistaken for a government agency.

AMA president Dr Steve Hambleton says the new name is much clearer.

"I think it certainly is a lot better than what it was before and I think that people when they see that word 'sceptic' and perhaps even if they see it spelt incorrectly they're actually going to look at it and be a bit suspicious," he said.

"I would have preferred if it was 'the anti-vaccination network', which is well and truly what it is. Lots of people have believed that it was a government site with balanced information."