Last night a number of Nokia Lumia 900 reviews were published on many major tech sites. In general the reviews were very positive, but there were a couple negative reviews. Negative reviews are fine if they are deserved, but I felt like a few of the reviews were uncharacteristically unfair. There are a few things I think contributed to this.

First off, if you think someone reviews a Windows Phone badly because they “hate Microsoft” or some other nonsense you are dead wrong. The people that write for general tech sites pride themselves on being unbiased and lovers of all things tech. Not only that, but it is literally their job to provide fair assessments.

The first problem I have is that most of these reviews are being written by people who use Android and iOS as their daily phones. Look no further than Windows Phone market share and that’s not exactly a surprise. But these reviewers are not supposed to be the average consumer. Their job is to be the expert so the average smartphone buyer doesn’t have to be. There are certain things that make it obvious that some of these reviewers don’t fully understand Windows Phone, and that is a shame considering their opinion is all that matters to a chunk of potential buyers.

The other thing I have a problem with is their assessment of the “ecosystem” and apps. This goes back to the last point about not fully understanding Windows Phone. A Windows Phone device does not rely on apps like other platforms. If you uninstall all the apps on Android and iOS you’re left with an OS that can’t really do much more than make phone calls and send text messages. A stock Windows Phone can identify songs, scan barcodes, send Tweets, check Facebook, navigate with maps, etc. And I’m not even counting the web browser. And if you’re going to complain about apps don’t use the official Twitter app as your example. If you’re using the official Twitter app you haven’t explored the Marketplace enough to find the dozen better choices.

But the biggest issue I have with these reviews is they are not helpful to the average consumer. We know from personal experience, and customer reviews, that the Windows Phone OS is adored by those that give it a chance. I am confident that someone that walks into an AT&T store will notice the Lumia 900 for its gorgeous body, and will fall in love when they start playing with the buttery smooth OS. You really need to try a Windows Phone for yourself to appreciate it.

FYI: We will have our own review, and much more, once our Lumia 900 arrives within the next week. Stay tuned!