It's been a tough time in the Wide Bay; heatwaves, then torrential rain and flooding. It's in times like this people look for something to focus on to lift their spirits. Could that focus be on a five-storey-tall rubber duck?

"The idea is this duck could be used to own the river in a way people could laugh at it or gain some sort of joy out of seeing a big inflatable duck in the Burnett River after it's ravaged so much destruction through the town," said Jess Marsellos, projects and marketing officer for Creative Regions.

The duck in question is a giant rubber duck by artist Florentijn Hofman from the Netherlands. It was used in Darling Harbour as a part of the 2013 Sydney Festival. At 18 metres long, 16 metres wide and 15 metres high, this is not your average duck.

"The duck is massive... and I've been told that it weights about 12 tonnes in the water," Ms Marsellos said.

"So it's not like your normal inflatable rubber ducky... this one packs a punch."

In the post-flood recovery period, the 'Bring the duck to Bundy' movement is focusing on getting the word out about the idea to try and lift people's spirits.

"At the moment it's not about getting people to put their hand in their pocket and give us money for this," Ms Marsellos said, "Because I think money needs to be given to more essential services like rebuilding people's homes.

"It's really about generating community support and rallying behind something that isn't shovelling mud and dirt and cleaning.

"It's just about putting an idea out there that could be very light-hearted and fun and we could use to own the river in the future."

Momentum seems to be gathering, with the 'Bring the duck to Bundy' project receiving a mention in Queensland State Parliament.

"Throughout the ordeal, people kept their sense of humour," Premier Campbell Newman said.

"Madam Speaker, the Minister for Police and Community Safety and Member for Bundaberg Jack Dempsey tells me that a campaign has started to bring the giant inflatable duck from the Sydney Festival to Bundaberg in an effort to reclaim the river.

"That's such a Queensland thing to do."

To follow the duck exploits visit the 'Bring the duck to Bundy' facebook page.