It seems that the Carmelo Anthony/Kevin Garnett trash talking feud has been as entertaining for Stephen Colbert as it has been for the rest of NYC. On his program last night, Colbert gave Garnett a tip of the hat for integrating product placement into his trash talking, inadvertently setting off the hottest new sports trend: "Forget gym shoes or Sprite. From now on, all NBA games should be filled with athletes incorporating national brands into their taunting: 'Yo mama's so fat she should switch to Chobani non-fat Greek yogurt, now with active probiotics!'"

Funny enough, the lady so favorably compared to Honey Nut Cheerios kinda agrees: "Not for nothing,but we ALL deserve a check or some free cereal 4all the publicity we've given Honey Nut Cheerios! LOL," LaLa Vasquez Tweeted and Instagramed last night, commenting publicly on the scandal for the first time since her estranged husband and Garnett got into it earlier this week. The NY Post also weighed in: "Though she did not confirm or deny rumors, General Mills might be the only one winning in this situation"

Anthony returns tonight after his one game suspension over the Garnett incident. He'll join the Knicks to face against the Chicago Bulls at MSG—and hopefully he can show off some Razzle Dazzle Rice Krispies moves and won't play like Frosted Shredded Wheat, because that would be totally Wackies.