Top Adobe Executive Believes That Augmented Reality Could Be Bigger Than The Internet Lucyd Follow Jun 25, 2018 · 3 min read

Image credit: REUTERS/Dado Ruvic

In 2018, it’s hard to imagine what life was like before we had the internet. We take things like online shopping, Facebook, and dating websites for granted today. But a mere 25 years ago, none of them existed.

The real question is: what will be humanity’s next big breakthrough?

Scott Belsky, Adobe’s Chief Product Officer for Creative Cloud, believes that the answer is augmented reality.

Adobe is currently working on something called Project Aero — a new piece of software that combines traditional graphics with augmented reality. While it was only announced a month ago at Apple’s World Wide Developers’ Conference, excitement has been high surrounding Adobe’s new project.

As the creator of the world’s most widely used photo editing software, Adobe Photoshop, the company is in a unique position to bring augmented reality mainstream.

In an interview with The Independent, Belsky had this to say:

“Well we believe that augmented reality is one of those new mediums that could be as big as if not bigger than the web. One of the areas where consumers adopt something new is when it makes something drastically easier. When I think about augmented reality I think about instances like finding your way somewhere, finding your friends in a stadium, or going to a conference and looking around and knowing who everyone is because their LinkedIn profile is hanging over their heads.”

One interesting thought that Belsky brought up in his interview was the question of ethics. If users can create digital overlays for other users to see, then the potential for abuse is high.

One example that Belsky uses is that of McDonalds and Burger King:

“Can someone from Burger King walk into a McDonald’s and place a Burger King ad there? What are the rules? It’s a whole new kind of field of consideration.”

While the ethical questions that arise alongside new technologies are certainly interesting to consider, these problems haven’t become a reality yet. Adobe’s new project is still a few years away from maturation, despite its recent announcement.

Our Lucyd Lens smartglasses, on the other hand, are due to be released in Q1 2019 — right on schedule. Will developers use Adobe’s augmented reality development software to create software that can be utilized with our smartglasses? We certainly hope so.

What do you think about the use of VR for social good? Let us know in a comment!

IMPORTANT NEWS

The Lucyd eShop will launch July 31st, 2018. We aim to build a fun, convenient storefront where you can order the world’s most advanced eyewear. Not only will the eShop carry Lucyd Lens and other products we develop, we spent a lot of effort finding the best frame styles and technologies out there for our future customers. We want Lucyd to be the place to order smart and standard spectacles, with a wide selection of futuristic frames. Best of all, it will be the first place in the world where you can order prescription eyewear for crypto! BTC and ETH will be accepted at first. The Lucyd eShop will ship worldwide and guarantee every pair of specs it sells. LCD tokens will be used as the rewards points for the eShop, in addition to previously planned utilities in P2P token transfers between smartglasses. Part of the vision for the eShop is that we recognize the need for customization for smartglasses — they are not a one-size-fits-all product. The eShop will offer a range of personalization options, including various colors for most frames, and a number of different lens configurations. We are on schedule to deliver the beta Lucyd Lens AR smartglass early next year. Remember, you will need to have purchased 5000 LCD during the ICO to participate in the beta.

Shoot us an email anytime at info@Lucyd.co! If you have not received tokens from the ICO be sure to reach out! Don’t forget, LCD is now purchasable on idex.market/eth/lcd so get yours today. We have a handy tutorial for using IDEX on our Youtube: https://www.youtube.com/watch?v=5dYIk6u5bh4