As we told you this afternoon, the Democrat field of presidential candidates might have expanded by one with Vanity Fair giving Beto O’Rourke the glamor treatment with their latest cover story:

‘He has an aura’: Vanity Fair gives Beto O’Rourke the full nausea-inducing glamor treatment https://t.co/YOw0akeHWY — Twitchy Team (@TwitchyTeam) March 13, 2019

“Man, I’m just born to be in it.” Beto O’Rourke seemed to come from nowhere to the brink of a presidential candidacy—but he’s been on this journey for his whole life. O’Rourke spoke with Joe Hagan. Photographs by Annie Leibovitz. https://t.co/WhmQGZnbUg pic.twitter.com/a7DCoaZdtd — VANITY FAIR (@VanityFair) March 13, 2019

O’Rourke might have a follow-up announcement set for tomorrow (or perhaps a live stream of another trip to the dentist), but in the meantime people are talking about what feel he (and photog Annie Leibovitz) were going for with that cover. One possibility:

When a look works, it works. pic.twitter.com/kQ8LczRNar — Dave Weigel (@daveweigel) March 13, 2019

Who wore it better?

This simulation I swear https://t.co/IgkvzRAmCA — Cuffy (@CuffyMeh) March 13, 2019

Hey, go big or go home, right?

No belt buckle…has Beto even been to Texas?!? https://t.co/LVA8u1aXwA — JR Thatcher (@JrThatcher) March 13, 2019

Then again:

these are not the same look, but the fact he thinks so is… something https://t.co/VD390xcTAQ — Just Karl (@justkarl) March 13, 2019

protip: "cowboy" is not the same look as "doofus." — Just Karl (@justkarl) March 13, 2019

And it’s JUST getting started.

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Related:

‘Are they joking with this?’ Vanity Fair reveals Beto O’Rourke hasn’t learned a damned thing (but WE certainly did)