Nobody will be too shocked to hear NVIDIA expects its next flagship GPU to be the fastest that's ever been, but few will have guessed it'd also be one of the company's coolest and quietest. In the first public teasing of its next-gen graphics card (which is almost certain to bear the GeForce GTX 580 name tag), NVIDIA has revealed a new vapor chamber cooling system, which reminds us of Shuttle 's ICE CPU cooler -- basically, water sealed within the chamber gets boiled by the hot elements (a copper plate in NVIDIA's case), which forces it to transfer heat away to the bits that are being cooled by the fan, where it chills out and recycles itself back to the boiling plate. The end result, according to NVIDIA, is about seven decibels less vroom relative to the GTX 480, along with lower operational temperatures. Besides that, the company's Tom Petersen also showed off an impressive tessellation demo and the first public display of Call of Duty: Black Ops gameplay, which was powered by this as yet unannounced GPU. Skip past the break to see it all on video.[Thanks, Vygantas