Voice assistants duke it out in the most passive aggressive display of tech company feuding via slick-looking adverts yet

Microsoft’s seemingly getting pretty offended over the whole “iPad Pro is a computer thing”. In its eyes, a keyboard does not a PC make, and it’s all starting to get just a little catty.

Microsoft’s latest advert for the Windows 10 PC-in-a-tablet Surface Pro 4 takes the two arch rival’s tit-for-tat war of words to the next level - irritating voice assistants.

It’s Apple’s iPad Pro-powered Siri versus what is meant to be Microsoft’s Cortana, having a party of sorts, despite neither sounding quite like they do when you’re trying to actually use them. Apparently getting a keyboard is cause for celebration, because the iPad Pro is a computer now.

Facebook Twitter Pinterest Apple’s what’s a computer ad.

Microsoft, of course, disputes the definition of a “computer”, and it all gets a bit passive aggressive, in the only way semi-restrained US tech firms know how.

Does this have a faint whiff of Apple’s I’m a Mac, I’m a PC of the mid-to-late 2000s to anyone else?

Facebook Twitter Pinterest A compilation of Apple’s Get a Mac ads