The rollout of the National Broadband Network continues, with NBN Co (that's the company building the NBN, and yes, it's confusing) patting itself on the back recently having hit the target of having a third of the country ready, with quarterly revenues hitting $181 million. That's worth celebrating, no?

Turns out a large quantity of Australians are largely blasé about the whole deal. Research from finder.com.au found that of the Australians who don't currently have a connection, 31 per cent aren't fussed about getting one. Thirteen per cent haven't even bothered to check and 7 per cent don't even know how to check when the NBN might be coming to their homes.

The NBN is a national mess.

While the rollout is national, Victorians are the most likely to have not bothered to connect up even when an NBN service is available, while folks in Western Australia are the least likely to know how to check service availability or NBN future plans. While those are survey results, they dovetail nicely with NBN Co's own figures that suggest that nearly two million households are NBN-ready but are yet to actually connect. Clearly, something is up with how we perceive the entire NBN project, and it's not hard to see what it is.

It's not so much to do with technology, or indeed our appetite for broadband. With the rise of services such as Netflix, Australians are consuming data like never before, and that's leaving aside any and all economic benefits of fast broadband.