File this under Christmas card ideas that should probably be retired because it's 2018. Edmonton realtor Dwight Streu has come under fire after sending a corporate holiday card to clients featuring a photo of his wife and three daughters with their mouths duct-taped shut. Streu stands in the middle holding a "Peace on Earth" sign — presumably a joke that it's hard to get a word in edgewise with so many women around.

It's a joke that some people don't find very funny, however. "When I first saw it I had to do a double take. I was shocked," said Paula Kirman, an organizer with March on Edmonton, a women's rights advocacy group. "It's incredibly offensive. It plays into that sexist trope that women have to be quiet and women should be silent." Kirman says what's equally problematic is the timing of the card and the fact it was sent in a professional capacity. "As a society, we're having such public conversations about #MeToo and gender based violence and gender equality, and for a local businessperson to think that this would be a good idea to send it to his clients is just beyond me," she told HuffPost Canada. In reality, we begin to internalize those messages and we start to think that it's normal."Paula Kirman Kirman posted the photo on her Facebook page, where many agreed the image is in poor taste. "I work with women and children who have been harmed by violence against women and this type of humour only reinforces that violence in my opinion — giving a message that it's ok and tolerated by society," wrote Layla Star-Anise in the post's comments section.

April Eve Medicinespiritdancer called the photo "triggering," saying it brought up painful memories of her own assault, where her assailant used duct tape.