IT’S been some week to be Cristiano Ronaldo.

The ink is still fresh on two deals that could see the Portuguese football icon smash the $1 billion earning barrier from a combination of his Real Madrid wage, and his endorsements, which have just been topped by a long-term renewal with Nike, who he has been with since 2003.

You only have to look at the following social media posts to get a gauge of the value of being aligned with the CR7 brand: 1 million likes on a Nike post, 883, 600 likes on a Tag Heuer post.

My sports cars just got jealous 🏎💥 #Mercurial New wheels at Nike.com/CR7 A photo posted by Cristiano Ronaldo (@cristiano) on Nov 8, 2016 at 8:01am PST

I'm proud to have my @tagheuer Special edition! #DontCrackUnderPressure A photo posted by Cristiano Ronaldo (@cristiano) on Mar 19, 2015 at 9:16am PDT

The most popular athlete on the world by social media reach is a great billboard for the likes of Armani, Toyota, Samsung, KFC and Konami, amongst other supporters, while he’s also starting to branch out into his own businesses, like CR7 hotels, underwear, shoes.

👍👌 A photo posted by Cristiano Ronaldo (@cristiano) on Nov 4, 2016 at 8:45am PDT

For context, it’s been well documented this week that from Ronaldo’s Real Madrid deal alone – without endorsements – he could pay the wages of every AFL and NRL player with about $50m loose change left.

Even within the football world, Premier League champions Leicester’s wage bill when they won the competition last season was £57m – between the entire squad. Ronaldo is mooted to be taking home, roughly, £45m a season over his five year deal.

So what, exactly, do you do with all that money, a weekly packet of about $AUD650,000 (a figure that varies due to image rights, bonuses etc)?

Ronaldo’s car fetish will help make a dent on all that money.

He already has a Lamborghini, Maserati and, according to reports (if he doesn’t, he might as well just buy one anyway!) a Rolls Royce, Bentley, Porsche and Mercedes. If he doesn’t have a Ferrari anymore is understandable, given in 2009 he crashed his £221,000 car in Manchester.

He bought a Bugatti Veyron 16.4 Grand Sport after the Euros, a car that is one of just 450 models available, and cost £1.7-million.

Bom dia 👍 A photo posted by Cristiano Ronaldo (@cristiano) on Oct 16, 2016 at 12:38am PDT

Bye👍 A photo posted by Cristiano Ronaldo (@cristiano) on Sep 23, 2016 at 9:02am PDT

Ronaldo could also look to upgrade his $7.1 million property in La Finca, a private community in Madrid.

Ronaldo’s camp strenuously denied claims that last year they bought a glamorous apartment in Trump Tower in New York.

Given Ronaldo’s great love of all things Ronaldo, he could also expand the Museu CR7 he opened in Funica, or commission another waxwork to sit in his home, which he reportedly spent £20,000 last year after enjoying the one sitting in Madrid’s Museum of Wax since 2013.

The replica was kitted out with a jersey and boots sent from the man himself, and, in fact, according to a member of the Museo de Cera, in an interview last year, Ronaldo sends his own personal hair stylist to the museum to brush and style the wax figure.

Cortando o cabelo ajajjajaajja A photo posted by Cristiano Ronaldo (@cristiano) on Jul 26, 2015 at 7:07am PDT

All that said, Ronaldo does use his money generously too, and in August last year was named the world’s most charitable sportsman, backing organisations like Aid Still Required, Cahonas Scotland, Save the Children, UNICEF and World Vision.

After last season’s Champions League final, he reportedly instructed his agent to donate his winning bonus, in the realm of £456,000, to a charity.

“Cristiano Ronaldo topped the list for going above and beyond on the field and in his charity work. The futbol star raised money for various causes including donating more than $83,000 to a 10-year-old fan in need of brain surgery and giving more than $165,000 to fund a cancer center in Portugal that treated his mother,” Dosomething.org said.

“Ronaldo has also used his fame as a global spokesperson for a variety of causes including childhood hunger, obesity and biodiversity.”