If you haven’t heard of Oyster, the most apt way to describe it is as “the Netflix for books,” allowing users to pay a monthly subscription fee for access to its catalog of over 1 million digital titles. On Wednesday, the company launched what it is calling Oyster 2.0, which includes a full eBook store that might stand a chance of rivaling Amazon’s ubiquitous storefront.

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“With our new ebook store, virtually any book you can think of is available on Oyster, including all new releases and pre-orders like Harper Lee’s Go Set A Watchman and Jonathan Franzen’s Purity.”

Oyster’s monthly subscription service has been renamed Oyster Unlimited, but it still functions the same way and will still cost $9.95 a month. Best of all, you won’t have to be an Oyster Unlimited subscriber to buy from the eBook store, although everything will be accessible from the Oyster website and Android app.

Once you buy a book on Oyster, it will automatically sync with all of your devices, including your phones, tablets and computers. Of course, Oyster is not available on Kindle, so if you’re an eReader addict, Oyster probably won’t tear you away from Amazon quite yet.

Oyster has also added new banners to specify which books are available through Oyster Unlimited, 43 new categories to make finding books less of a hassle, and several other tweaks and improvements to make the service smoother and easier to use.

Check out all the changes at OysterBooks.com/explore.