United Arrows

Patch Yourself Up (the Japanese Way)

“Kimono jackets are always one of the most popular items in our stores. For the jeans, we use a fabric made with a traditional Japanese stitching technique called sashiko. In Japan there was once a culture that repaired worn or torn workwear by sewing together different fabrics, and I wanted to mix this part of Japanese culture with denim that was born in America.”—Motofumi “Poggy” Kogi, brand director

AMI

Be Nonchalant (Like a Frenchman)

“I wanted to make something very easy and very casual and very French—something that is the quintessence of my work for AMI. I like the idea, always, of doing something democratic. I'm making fashion, and I know that sometimes my prices are a bit expensive. So to create something that is very affordable for a lot of people makes me very happy.”—Alexandre Mattiussi, founder & creative director

Kinfolk

Use Graphic Language (Like a New Yorker)

“When we started working in fashion, it was in high-end streetwear. We used apparel as a canvas. (The double rabbits on this hoodie are a nod to our original logo.) We do appreciate fabrics and silhouettes, but the main element of our brand is always gonna be graphics, because they're the best expression of what Kinfolk is about and our place in the culture.”—Jey Perie, creative director

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