A commercial sea cruise company will make two voyages carrying tourists to Sable Island off Nova Scotia’s coast next spring.

The travel company, which already carries passengers to remote locations in the Arctic, says the foreboding island is an easy destination to sell with its shifting sand and wild ponies.

Sable Island was a largely off-limits island until it was designated a national park earlier this year. It's home to an estimated 400 wild horses, descendants of animals brought to the island during the late 1700s. It's also the breeding ground for seals and birds, including the rare Ipswich sparrow.

The horses of Sable Island were the focus of the short film Chasing Wild Horses, which documents photographer Roberto Dutesco's obsession with the animals. (Arcadia)

The company is promoting the land as an exotic spot for sharks and whales who share the sea bottom with a long legacy of shipwrecks.

"You are zooming along the shore line, getting closer and closer and you’ll possibly start seeing some of the wildlife on shore," said Red Hunt of Adventure Canada.

Hunt said some of the publicity over the travel opportunity has been over the top.

"Contrary to what a couple of media have reported, we’re not doing any pony rides on Sable Island," he said.

A $2,700 US ticket aboard the 100-passenger luxury cruise buys a single bed in a three bunk cabin. A large bed with a view could cost upwards of $10,000.

All passengers get the same meals and lectures. They will spend ten days steaming around Sable Island, Saint Pierre and Miquelon and the Newfoundland coast.

The ship sails in June.