(CNN) For the forseeable future, fans of the Kansas City Chiefs will be decked out in championship gear now that the team has hoisted the Super Bowl trophy.

What happens to the gear that was created for fans of the losing team, the San Francisco 49ers

Apparel companies create merchandise for both teams so that players, coaches and staff have them available for the trophy presentation and post-game celebrations, while fans can immediately order them at the conclusion of the game.

The stuff made for the the losing team is not made to the public. Instead of wasting perfectly usable merchandise, a nonprofit organization receives the gear.

San Francisco 49ers' Emmanuel Sanders sits on the bench during the second half of the NFL Super Bowl 54 football game against the Kansas City Chiefs

Until 2015, that organization was World Vision. It wouldn't know how much merchandise it would receive until after the game, a spokeswoman for the group told CNN. The goods would include towels, shirts, hats and sweatshirts.

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