A new sexual harassment allegation has been lodged against an executive at The Weinstein Company, but this time around it is Bob and not his brother Harvey who is being accused of crossing the line with an employee.

Amanda Segel, an executive producer of the Spike TV series 'The Mist,' claims Bob went out of his way to try and start a relationship with her just last year.

The Hollywood heavyweight allegedly invited Segel to his room at the Beverly Hills Hotel and a home in Malibu, repeatedly asked her to dinner and then began sending constant emails outside the scope of their professional relationship claims the producer.

Segel told Variety that she repeatedly rejected all these advances, and was eventually forced to have her attorney step in to put an end to the harassment.

This new allegation came just a few hours after Bob was demoted at the company he helped found while his brother Harvey agreed to resign from the board nine days after being fired from the company.

Bob is still expected to be involved in the company's operations however and will still head up Dimension Films a source tells DailyMail.com.

New allegations: Bob Weinstein is being accused of sexual harassment by TV producer Amanda Segel (above with Harvey in 2007)

Response: 'Bob Weinstein had dinner with Ms. Segel in LA in June 2016. He denies claims that he behaved inappropriately at or after the dinner,' said a spokesperson (Bob above with daughters Nicole and Sara and son in 2013)

The exit of Harvey briefly suggested that things might be improving for the company, until Bob was hit with these accusations of harassment.

Segel said his requests for a date became so frequent back in 2016 that she was eventually forced to notify executives at The Weinstein Company - including COO David Glasser.

She claims that she made it clear she would leave the production if Bob did not stop with the harassment, a message that was conveyed to executives by Segel's attorney David Fox of Myman Greenspan.

A rep for Bob denied the allegations being made by Segel, stating: 'Bob Weinstein had dinner with Ms. Segel in LA in June 2016. He denies any claims that he behaved inappropriately at or after the dinner. It is most unfortunate that any such claim has been made.'

In a second statement, his lawyer Bert Fields said: 'Variety’s story about Bob Weinstein is riddled with false and misleading assertions by Ms. Segel and we have the emails to prove it, but even if you believe what she says it contains not a hint of any inappropriate touching or even any request for such touching.'

Last straw: Segel (above) eventually had to get lawyers involved she claims

A rep for Glasser meanwhile says that he was never notified of an issue involving Bob and Segel.

Spike TV said they are investigating the allegations made by Segel.

Segel tells a much different story however, claiming that despite her repeated attempts to convey the fact that she was not interested in the executive, he would not stop asking her to join him on dates.

'"No" should be enough,' said the producer.

'After "no," anybody who has asked you out should just move on. Bob kept referring to me that he wanted to have a friendship.'

She then added: 'He didn’t want a friendship. He wanted more than that. My hope is that "no" is enough from now on.'

Segel said that she and Bob went to dinner at Dan Tana's in Los Angeles back in June of last year, adding that before that he had inquired to see if she was single.

Bob and his ex-wife Annie Clayton split in 2012 after twelve years of marriage, with Annie briefly filing a protective order at the time and citing fear of bodily harm.

The split was ultimately amicable between the two, who met when Annie was his receptionist at Miramax.

During their dinner, Bob asked a number of intimate questions said Segel, and at one point inquired about her age because he wanted to make sure he only dated women who were older than his daughters Nicole and Sarah.

He also has a teenage son, and Annie is the mother to all three children.

Oh brother: Harvey Weinstein resigned from the board of the company he found on Tuesday morning (Harvey and Bob above in 1989)

Bob then allegedly told Segel he had a room at the Beverly Hills Hotel, and asked her to join him there after dinner.

Segel turned down that request and said that she only agreed to the meal because she wanted to get a chance to meet with the head of the company, and nothing more.

She claims that she continued to shot down any notion of a romantic relationship between the two over the next few weeks as Bob kept emailing her with questions outside the scope of their working relationship.

Bob also invited Segel to a house party in Malibu she claims, which she decided to decline out of concern that it was simply a ploy by the executive to get her alone.

She eventually agreed to second dinner, bringing along her fellow producer Christian Torpe, a move that she claims annoyed Bob.

Segel said that she decided to have a lawyer contact executives after Bob screamed at her on a conference call for a production problem that was out of her control.

That legal intervention reportedly resulted in Segel being told she did not have to speak with Bob or ever be alone in a room with him, and The Weinstein Comapny agreeing to let her out of her contract should the show get a second season - which it did.

She now has a new job.

Allegation: 'Bob you called me at home & called me a loser w/ no career threatening me b/c I refused to do Maxim cover for you,' said Jamie King (above with Bob in 2005)

Speaking out: Jamie King called out Bob on Twitter after the allegation of sexual harassment was made on Tuesday (above)

In the aftermath of that allegation a number of women began speaking out against Bob, most notably model-turned-actress Jamie King.

'Bob you called me at home & called me a loser w/ no career threatening me b/c I refused to do Maxim cover for you & I truly hope that the properties revert to their rightful owners as you/Weinstein board were fully aware & abusive to actors/filmmakers,' wrote King on Twitter.

'Sexual abuse is horrific. As is verbal/emotional abuse. So many artists/directors had beautiful films/careers destroyed by WC demands.'

In the days prior others had alleged that Bob was complicit in his brother's actions, most notably Rose McGowan.

On Saturday, Alexi melvin dismissed a report about Bob denouncing his brother by writing: 'That’s cute - considering Bob was the one who once tried to lure me to one of those infamous hotel meetings with Harvey. When I was a minor.'

McGowan quickly replied: 'SEE ATTACHED. DO NOT LET BOB WEINSTEIN OFF THE HOOK. You will be sorry if you do.'

The actress, who claims she was raped by Harvey and was revealed to have received a $100,000 settlement from the executive back in 1997, wrote a few days piror: 'Bob Weinstein is a POS. They allllll knew.'

She included a screenshot of an email she sent telling her team th

McGowan has also called for the entire board to resign numerous times over the past two weeks.

Screenwriter John Gary wrote over the weekend: 'I interviewed to be Bob Weinstein's assistant in 2000 and the person interviewing me (Bob's first assistant) said "Take any other job."'

Writer and director Scott Derickson wrote: 'Bob Weinstein is a liar. And literally the worst person I’ve known in my lifetime.'