According to Sonos Vice President of Global Brand, Dmitri Siegel, the store is intended to provide a home feel. For example, each listening room is laid out differently, giving you the sense you're sitting in a study room, home theater or kitchen as you jam out to a Play:1, Play:3, Play:5 and Playbar. Most importantly, Siegel says, this is an opportunity to introduce new people to the Sonos brand, as well as let others experience these products in a different type of retail environment.

The Sonos store will open its doors to the public next week, on July 19th. Until then, here's your first look at the shop.