Wallace Ho24 Apr, 2019

Founder of Aliments, Kelvin Kwek

Aliments, a new Malaysian startup is on a mission to help F&B outlets increase their earnings, reduce operational costs, and foster more loyal customers.

As the F&B industry becomes more crowded each day, many restaurants are having a hard time staying afloat.



Rising operational costs, a very competitive landscape, and poor customer loyalty, these are some of the challenges that restaurants continuously face.

Aliments aims to solve all this through the power of technology via their unique ordering app.

The app is a combination of 3 great things — Food discovery, a comprehensive ordering system, and a loyalty (subscription) program.

People can easily discover a wide selection of restaurants/cafes near them, place their orders without a waiter, and make payments, all from a single app.



The app even has an option to allow loyal customers to "subscribe" to their favorite F&B outlets in exchange for significant perks and discounts.

Aliments believes this gives restaurant owners the power to forge stronger customer loyalty, while creating a recurring stream of revenue.

Loyalty programs to increase customer loyalty

Since it's inception back in January, Aliments has been seeing over 300% month-to-month revenue growth.

The company today serves over 30 merchants, transacting more than 80 orders daily.

Some of these merchants include Sprezzatura, Coffee in Common, The Times Restaurant & Bar, Page 2 Coffee, and many more.

The team behind Aliments.

The broader vision for Aliments is to be a technology enabler in digitalizing more Malaysian F&B businesses.

The team believes the F&B market size alone is tremendous, with many legacy problems yet to be solved.

Aliments is presently raising their second round of funding to expand across Malaysia and subsequently the rest of SouthEast Asia.





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