Back in 2014, a lovely short film by Shaun Bloodworth called The Putter went viral. The film shows Cliff Denton making scissors for Ernest Wright & Sons. Denton works for the company as a putter, short for putter togetherer.

Before the film, business at the firm was so slow that staff were only working two days a week. When the video took off online, the company received two years’ worth of orders in a single day. Two years later in June 2016, the company launched a Kickstarter campaign for a throwback pair of kitchen scissors and ended up making four times their goal from more than 3600 backers.

Outwardly, this seemed to be one of those stories about how an old school company found a new audience and a second chance on the internet. But internally the company was struggling, hamstrung by a series of setbacks. Problems with design and machining the new scissors model delayed production for a year and two key employees, including putter Cliff Denton, were off the job due to illness. Shaun Bloodworth, the filmmaker, died waiting for a liver transplant. And then in February 2018, the news broke that Nick Wright, the company’s managing director, had died suddenly.

Under new leadership, the company vowed to carry on and fulfill all of the Kickstarter orders, but a message to Kickstarter backers yesterday revealed the company was deep in debt and would be “going into receivership”. It also revealed that Wright had taken his own life. Here’s the full message from Pam Addy, the current managing director of Ernest Wright & Sons. (Note: this includes a portion of a final letter written by Wright before he died.)

Hello everyone, this is Pam. Following the death of Nick Wright, who took his own life in February, myself and the rest of the Ernest Wright team have endeavored to honour all you Kickstarter backers who pledged money for the Kutrite design of kitchen scissors. Unfortunately, only now am I aware of the extent of the business debt incurred prior to my taking over as Director on March 22 2018, so it is with great sadness I announce that Ernest Wright & Son Ltd will be going into receivership. If you have not received your goods, you will be contacted by the Insolvency Practitioner in due course. Following advice from them, if you paid by Credit Card you may wish to contact your card provider, to see whether they will refund you the money paid. Nick wrote a final letter. In this letter were personal messages including one to Kickstarter people: “I tried so hard, this was no scam, I just could not make it happen. Too much pressure, not enough resource or time. I am so very genuinely sorry to you all.”

What a sad situation for Wright’s family and the company. It’s tempting to want to draw conclusions between the finances, the campaign, and Wright’s death, but we don’t actually know much about the situation. But I do think this highlights the potential disconnects between mental health & business, publicity & success, and success & happiness. The internet can seem so intimate but ultimately it’s a thin view of an individual’s or company’s reality. (thx, dawn)

Update: The company’s fortunes are looking up after a pair of Dutch entrepreneurs bought it. More here.