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Newspaper Sites across Europe Demonstrate Growth in the Past Year

Comscore Releases Overview of European Internet Usage for June 2011

LONDON, UK, 18 August 2011 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 368.6 million unique visitors went online in June 2011 for an average of 26.1 hours per person. This release highlights Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the Netherlands, United Kingdom, and Turkey continued to show the highest average engagement, with users from these markets spending an average of more than 31 hours online in the past month.

Overview of European Internet Usage by Country

Ranked by Total Unique Visitors (000)

June 2011

Total Europe Audience, Age 15+, Home and Work Locations

Source: Comscore MMX Location Total Unique Visitors (000) Average Hours per Visitor Average Pages per Visitor World-Wide 1,383,098 23.1 2,118 Europe 368,624 26.1 2,684 Germany 50,128 23.9 2,597 Russian Federation 48,738 22.9 2,462 France 42,374 27.6 2,708 United Kingdom 36,867 33.0 2,974 Italy 23,341 18.7 1,843 Turkey 22,967 31.1 3,435 Spain 21,518 26.2 2,318 Poland 18,193 25.8 2,948 Netherlands 11,968 34.1 3,268 Sweden 6,173 23.0 2,253 Belgium 5,965 20.2 2,099 Austria 4,688 14.0 1,515 Switzerland 4,676 18.9 1,864 Portugal 4,169 21.2 2,041 Denmark 3,655 20.7 2,129 Finland 3,355 22.7 2,091 Norway 3,234 24.8 2,112 Ireland 2,094 20.9 1,906

European Travel Sites Show Biggest Gains Since May 2011

Google Sites ranked as the top European web property in June with 335.4 million unique visitors (up 6 percent from a year ago), reaching 91.0 percent of the total European Internet audience. Microsoft Sites continued to rank second with 259.8 million visitors (70.5 percent reach), followed by Facebook.com in third place with 246.4 million visitors (66.8 percent reach). Among the top 50 properties for June, the biggest gains versus May came from Priceline.com Inc., which includes other travel sites Agoda and Booking.com, showing an overall 15 percent increase. Expedia Inc. also showed a 7-percent increase in visitors compared to May 2011, largely driven by an increase in traffic to TripAdvisor Sites.

Europeans continued to spend most of their time on average on social networking sites. Although European engagement with Russian social network VKontakte declined by 6 percent from the previous month, the property continued to display the highest average engagement among the top 30 properties, with Europeans spending 465.4 minutes (7.8 hours) on the site. Facebook.com maintained its lead over Russian web property Mail.ru in June with an average of 328.8 minutes (5.5 hours) spent by visitors on the property. Facebook.com also continued to account for the highest number of page views at 151.5 billion in June (up 8 percent), representing 15.3 percent of all pages viewed in Europe during the month.

Top 30 Properties in Europe by Total Unique Visitors (000)

June 2011

Total Europe Audience, Age 15+, Home and Work Locations

Source: Comscore MMX Properties Total Unique Visitors (000) Total Pages Viewed (MM) Average Minutes per Visitor Total Internet : Total Audience 368,624 989,547 1,564.0 Google Sites 335,382 94,246 184.5 Microsoft Sites 259,828 25,416 188.2 Facebook.com 246,370 151,455 328.8 Wikimedia Foundation Sites 153,883 2,191 12.0 Yahoo! Sites 139,235 8,821 69.6 eBay 104,856 13,577 59.0 Amazon Sites 89,643 2,653 16.8 VEVO 81,947 857 13.2 Apple Inc. 69,943 511 4.8 Mail.ru Group 69,220 30,676 308.0 AOL, Inc. 62,332 1,580 29.2 Glam Media 62,233 950 12.1 Viacom Digital 57,993 543 11.1 The Mozilla Organization 57,242 313 6.4 Yandex Sites 56,298 7,382 60.8 Ask Network 54,860 462 3.8 Axel Springer AG 54,666 1,319 14.6 Vkontakte 54,007 35,223 465.4 CBS Interactive 49,134 508 8.6 WordPress 47,691 410 5.5 Dailymotion.com 47,543 767 15.2 Adobe Sites 43,911 202 3.3 Orange Sites 41,454 4,505 60.5 NetShelter Technology Media 38,688 374 5.7 Deutsche Telekom 38,180 2,482 34.9 Technorati Media 37,389 195 3.2 Twitter.com 36,337 649 14.9 Schibsted (Anuntis-Infojobs-20minutos) 33,047 4,736 73.9 BBC Sites 32,151 1,263 33.2 Hubert Burda Media 31,677 478 7.0

Spotlight: Newspaper Site Audience Increases 11 Percent in the Past Year

In June 2011, a total of 167.2 million unique visitors went to Newspaper properties in Europe (up 11 percent from a year ago), spending 40.5 minutes on average during the month. The most visited Newspaper property in Europe was the British Daily Mail, drawing 17.2 million unique visitors who each spent an average of 25.9 minutes on the site. The Daily Mail also currently ranks as the second most popular Newspaper site worldwide.

The Guardian ranked second in Europe with 13.5 million unique visitors, followed by the German newspaper Bild with 9.9 million unique visitors. Turkish newspapers Hürriyet and Milliyet also ranked among the top five Newspaper properties, drawing 9.5 million unique visitors and 8.8 million unique visitors, respectively. Also among the top sites for June 2011 were French newspapers Le Monde and Le Figaro and Komsomolskaya Pravda and RIA Novosti from Russia. The New York Times property, the only non-European site in the list of top Newspaper entities, attracted nearly 5.7 million online readers from Europe.

Top Newspaper Sites in Europe By Total Unique Visitors (000)

June 2011

Total Europe, Age 15+, Home and Work Locations

Source: Comscore MMX Total Unique Visitors (000) Total Newspaper Sites 167,210 Mail Online 17,206 Guardian.co.uk 13,505 Bild.de 9,941 Hurriyet.com.tr 9,453 Milliyet.com.tr 8,803 Le Monde Sites 6,673 KP.ru (Komsomolskaya Pravda) 6,438 The New York Times Brand 5,692 Le Figaro 5,478 RIAN.ru (RIA Novosti) 5,409

About Comscore

Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud

Comscore, Inc.

+ 44 (0) 203-111-1758

worldpress@comscore.com