Design as the “personal assistant”

Imagine you’re a social media strategist and for the next quarter your goal is to increase user engagement by 100%. You know the steps to do this, yet you feel intimidated by the goal. You start by writing blogs about the product, crafting tweets, keeping the conversation going with followers, managing data in Excel, determining the user sentiments and making reports to keeping the team informed about the progress.

It’s just too much. How could you possibly manage all of this single-handedly?

In the design process, as user experience designers, we play the role of the personal assistant who does your work tasks for you.

Now let’s go back to the above example, only this time imagine having a personal assistant waiting to take the orders from you or better doing things proactively to get the latest market trends for you in daily emails. Analyzing the user sentiment and keeping the all the files in sync across clouds.

We set the stage, help you connect the services, then get out of the way. And like a good assistant, we’re there for you when you need us.