Fabian Coulthard’s DJR Team Penske Ford will sport backing from American-owned giant Cox Automotive at this weekend’s Castrol Gold Coast 600.

Cox Automotive, which sponsors Penske’s NASCAR team through its Autotrader brand, will spruik its SellMyCar and Manheim Auctions businesses during its first foray into Supercars.

The companies buy and sell cars as part of the Altanta-based Cox Enterprises network, which boasts 55,000 employees and revenue in excess of $18 billion per annum.

“This is a great new partnership for the team,” said DJR Team Penske managing director Ryan Story.

“Cox Automotive are long term partner of Team Penske, and the Australian company has embraced the DJR Team Penske Supercars program.

“It is always exciting to debut a brand new sponsor to our sport and the activity leading up to their event has been impressive with the SellMyCar and Manheim activations.

“We look forward to welcoming the team and their guests to the DJR Team Penske garage over the weekend.”

The second DJRTP Ford of Scott Pye will meanwhile race in the Hogs Breath Cafe colours last seen at Townsville in July.

DJRTP recently announced that it will drop its rolling sponsorship model next season in favour of a new two-car, multi-year deal with oil giant Shell.