In a clip uploaded online, Yee is seen attacking the dog after it rushed at him while he was cycling and caused him to fall.

KUALA LUMPUR, April 11 ― American adventure equipment firm Osprey Packs is dropping Terry Yee’s Tearproof Sdn Bhd as a distributor over the Singaporean’s animal abuse captured on video.

Osprey vice president for product line and marketing Rob BonDurant confirmed this with Malay Mail Online.

He said his firm has reviewed the clip and found Yee’s behaviour to be “reprehensible”.

“In response to the incident, we are engaged in the process of terminating our relationship with this distributor completely.

"We made this decision because as a brand, we absolutely oppose any act of inhumane violence or neglect against animals,” he said in an email.

BonDurant said Osprey will appoint a new local distributor soon.

In a clip uploaded online, Yee is seen attacking the dog after it rushed at him while he was cycling and caused him to fall.

He was recorded punching the animal before hitting it repeatedly with a motorcycle helmet and later, kicking it.

The case is under investigation by the Serdang police and the Department of Veterinary Services.

Yee came under intense public criticism after his personal information was exposed together with the video and his business is now the subject of boycotts.

The Singaporean has publicly admitted to being the person shown in the video captured on April 2 and to attacking the dog.