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London’s Financial Times once trumpeted: “A beef on rye to freeze to death for!” in describing a Schwartz’s smoked-meat sandwich.

We’ll find out soon enough.

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To mark its 90th anniversary, the Montreal Hebrew Delicatessen — much better known as Schwartz’s — on the Main will be turning back the clock on its prices and offering a smoked-meat sandwich, fries and a Coke for $1.09 on Tuesday between 11 a.m. and 2 p.m.

Lineups could extend from one end of the Main to the other, and with the temperature hovering somewhere between minus-5 C and minus-8 C, the deli masses would do well to bundle up while waiting.

Of course, it could have been even more frosty in line had the Schwartz’s owners — Céline Dion, Paul and Chris-Ann Nakis and Paul Sara — stuck to the exact anniversary date. Original owner Reuben Schwartz, a Romanian immigrant, opened the deli on Dec. 31, 1928.

Not the most obvious time of year to open a restaurant in Montreal: in the dead of winter, during the holiday season and, oh yeah, the day before the year of the Great Depression.