When Google rolled out a new test feature for its iOS Maps app, it no doubt thought it was helping users stay healthy. Instead, it succeeded in making some very angry.

The tool let people know how many calories they would burn if they walked from Point A to Point B instead of driving.

Calorie counters are a standard feature of many personal fitness monitors such as Fitbits, but Google's had two problems.

First, you apparently couldn't turn the feature off, in case you didn't want to be constantly reminded about what a lazy sloth you are by not walking. Secondly, the app translated calories metabolized into number of mini-cupcakes burned.

The cupcakes appear to have struck a nerve on social media, particularly with women. Some asserted that the pink pastry icon was tantamount to fat shaming as well as triggering for people with eating disorders.

"NO, @googlemaps, I want directions. I don't want your perpetuation of f— ing diet culture. You have 1 job. Just, no," wrote Twitter user Spoopy gal.

Blindsided by the online backlash, Google said it shut down the feature Tuesday, but CNN reported it was still there Tuesday.

Not everyone was happy with the decision to shut it down. Several people on Twitter called out Google for what they view as caving in to political correctness.

According to the app, the "average person" burns 90 calories by walking one mile, but "average" is not defined.

Differences in body size and walking speed can make such estimations notoriously inaccurate, raising questions about the app's usefulness, regardless of the cupcake imagery.

The app was only available for iPhones.