We are proud to announce the release of Winsome- a gift giving AND digital marketing platform built on Stellar. Winsome debuts with its Stellar asset, the WIN token, and a powerful web app that is fully functional, easy to use, and packed with features.

Winsome is the first red envelope application for Stellar, or any Blockchain platforms for that matter. For those not familiar with Asian culture, red envelopes, or 紅包 (hongbao) are basically gift packets of money that are given out on on special occasions, and sometimes just for the heck of it. Just know that over 46 billion digital red envelopes were given out in 2017 during the Lunar New Year through Chinese WeChat app alone. Winsome jumps out of the gate fully loaded with features and integrates easily with any app. We’ll delve more into red envelopes in later.

But Winsome is a lot more than traditional gift giving. We have a much more ambitious long term goal- to basically disrupt digital marketing (another $XX billion market) through a novel approach- the use of micro gift giving in the form of on demand giveaways. Imagine this- Instead of people and organizations paying some indifferent middleman (i.e. advertising agencies) boatloads of money to annoy their target audience with ads, why not put that budget to a much more productive use, like rewarding their target audience to actually learn and understand what they’re promoting? Winsome makes this not only only possible but also very simple, through a combination of custom trivia, scheduling, and giveaway management features. With Winsome, anyone can effectively promote anything in seconds. They can also do this on any scale and scale up.

If this is not very clear, don’t worry, as Winsome is quite different from most blockchain applications people hear about. But it’s easy to get once you have tried a few Winsome giveaways.

Winsome is free of fees. Rather, it has its own Stellar asset, the WIN token. They are necessary to create giveaways and actually become the gifts. Winsome truly runs on WIN tokens. The maximum supply of these tokens is fixed, so the demand per token grows with Winsome. You can obtain small quantities of WIN tokens at a time for free by participating in giveaways. Larger batches (e.g. for conducting your own giveaways later), can also be obtained from the Stellar Distributed Exchange. You can find out more here.

You’ll be hearing on a lot more about Winsome as we ramp up. To get the latest scoop, please join our Subreddit.

Happy gift giving!