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Steve Kovach, Business Insider In case you haven't heard, Tuesday, July 11, is the third annual Amazon Prime Day. With two years of experience under its belt, Amazon is planning its biggest Prime Day yet.

What is Amazon Prime Day?

If you haven't heard of Prime Day, it's Amazon's biggest sales event of the year. More than 100,000 items are set to be discounted, but the discounts will be available only for Amazon Prime members. Deals are released sporadically throughout the day and are available for a set time or until the product sells out.

New this year, members can enjoy 30 hours of deal shopping starting at 6 p.m. PT/9 p.m. ET on Monday, July 10 – and new deals as often as every five minutes. Every day leading up to Prime Day, members will also find all kinds of exclusive promotions and deals. (You can check those out here.)

What can you expect to be discounted? Everything from home goods, to electronics, to clothing; basically, if it's available on Amazon, there's a good chance Prime Day will be one of the best days to buy it.

If I am not a Prime member, can I still get access to the deals?

These deals will be available only to Prime members, but you can sign up for a free 30-day trial, which will give you full access to Prime Day and the many other benefits of being a Prime member.

How did Prime Day go last year?

Way better than the first year. Amazon took the feedback it received into consideration and offered better discounts on better products. There's still the problem of the best stuff selling out almost immediately, but that's out of Amazon's hands.

Our advice: If you have your eye on something special, make sure you check its price earlier in the day.

Amazon

What items can we expect to see major discounts on?

Think of Prime Day as Black Friday in July; big-ticket items like TVs, tablets, and Amazon products like its Echo smart speakers, Kindle e-readers, and Fire TV will be way cheaper than usual.

It's also a good day to pick up tech accessories you've been meaning to buy, like headphones, portable chargers, car mounts, phone cases, or laptop stands. Those discounts probably won't be as dramatic, but if you buy a few of them, the savings will quickly add up.

Another thing to watch out for is discounts on gift cards, which is basically free money. If you eat at certain restaurants or shop at a specific brick-and-mortar store, it'll be well worth your while to keep an eye on those.

Where can I find the best deals?

We're going to be updating a running blog with all of the best deals broken down by price and category, so checking back often will save you a lot of time.

Check back here frequently for our curated selection of the best and most up-to-date Prime Day deals to shop.