Gionee held a rather interesting launch for their new flagship Android smartphone the Gionee Elife E7, here are the main specification details from the launch!

Gionee made quite a event out of their launch this evening, even streaming the launch in English (although it appears the video wasn’t available live outside of China!. There was obviously a lot of pride in the room at launch and we can see why after looking at the hardware, features and the new Amigo 2.0 OS!

Gionee Elife E7 Specifications

Before the launch rumours and speculation claimed the E7 would have a 2K display, Snapdragon CPU, 3GB RAM, but ultimately be a camera centric device. Well at the launched we learned much of this is true bar the 2K display! Instead the phone has a 5.5-inch 1080 panel with Corning Gorilla Glass 3, still plenty for everyone but a true pixel snob.

Above display sits an 8 mega-pixel front camera, which Gionee say is better than the main camera found on the iPhone 5S, and super narrow 2.33mm screen bezels keep the width of the phone down to a minimum.

On the rear the real star of the show is unveiled! The rear camera is a 16 megapixel unit said to the same unit found in point and shoot cameras the Cannon IXUS140 and Casio EX-ZR1200! In addition the lens is a super touch custom-made part from lens maker Largen and auto-focus motor from Shicoh!

Being a camera centric device Gionee have also made a number of improvements to the stock camera app which can either be used in basic mode or professional mode with more adjustment to fine tune your images. There are also 20 scene selection options which the camera can automatically choose for you, built-in filters, beautification mode, action mode and even food!

Gionee spent much of the event talking about the camera and the new Amigo 2.0 OS but were also told that the rest of the hardware on the Gionee Elife E7 includes options for either 2GB – 3GB RAM, 16GB -32GB memory 3G and even a 4G LTE option! The 3G version of the phone will get a Qualcomm Snapdragon 800 chipset running at 2.2Ghz while the LTE model has a 2.5Ghz Snapdragon processor.

If that wasn’t enough the slender phone has NFC, WIFI, GPS, Glonass support and will come in either black, white, blue, orange pink, green or yellow.

Pricing starts at 2699 Yuan ($443) for the 2GB RAM 16GB memory 3G rising to 3499 Yuan ($574) for the 3GB RAM 32GB memory 4G LTE version. A Snapdragon 800 model with 3G only will also be available for 3199 Yuan ($525).

Were pretty impressed with the Gionee Elife E7, what do you guys think?