It has come to my attention that the inventor of the GIF image format has been quoted as saying the following with regard to the pronunciation of the format:

It is a soft ‘G,’ pronounced ‘jif.’ End of story.

I’m here to tell you that once again, I plan to act in full accordance with the gravitas that my position as the release manager of E18 requires. To that end, I am officially stating, on record, that the EFL and E18 will not require its developers or users to pronounce GIF with a flimsy, soft ‘j’ sound. Enlightenment has always been about choice, and I respect Mr. Wilhite’s choice to be retroactively wrong about the pronunciation of the name of something which he himself invented.

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This entry was posted by e-releasemanager.