In 2016, it's difficult to be a bad guy. The death of kayfabe, social media and just the lack of enthusiasm for good vs. evil has left the art form of being a true heel confined to history for the most part, but there are a few gems left in the industry who help keep the bad guys alive. One of those is current WWE Universal Kevin Owens. In fact, his latest actions may have come direct from the rule book of how to be a bad guy and as any good heel should do he's creating controversy.

In the video below, Owen's is making his entrance at a WWE Live Event in Lowell Massachusetts. He is seen shouting at a 7-year old kid who is wearing a Roman Reigns t-shirt to never to wear his t-shirt...

Kevin Owens tells a kid not to buy a Kevin Owens shirt - Check my next post to see the mother's reaction - #WWE #KevinOwens A video posted by @thewwenewspage on Dec 11, 2016 at 7:55pm PST

Following the event, the Mother of the kid in the video posted the following response on social media in which she says her Son is crushed and no longer wants to go to wrestling events:

My heart is shattered. What started off as an amazingly awesome night ended in my 7 year old being completely heartbroken. My son is a huge WWE fan and a fan of just about every wrestler on the roster. He has a drawer full of everyone's shirts but he chose to wear a Roman Reigns shirt since he has been a fan of his ever since he started watching. All night he was getting high fives from other wrestlers and was all smiles but for some reason when Kevin Owens came out he singled out my son and commented on who's shirt he was wearing then told him "you should get this shirt. Actually don't get this shirt I don't want you to ever wear my shirt. Don't you ever try to touch me." All because my 7 year old wanted a high five and wasn't wearing his shirt. My heart sank. He became visibly upset, sat down and kept staring at the gate. I couldn't help it I started crying. He loves wrestling. He has a drawer full of just about everyone's shirts, over 100 figures, so many accessories and just loves watching and going to events. The worst part is he was going to be getting a Kevin Owens shirt and hat for Christmas but now he doesn't want anything to do with him. Kevin Owens was actually one of my sons favorites but now he says "he's not even on the list of who I like." This was finally an event that my whole family was able to attend: myself, my son, my mother who has been suffering from leukemia, and my father and we were all having a great time until that happened. For a show that is supposed to be family friendly Kevin Owens really crushed a huge fans spirits last night. My son is 7 not 15 or 16 where they can take someone they idolize talking to them like that but 7. We have been to many events: TLC, Smackdown, Hell in a Cell, NXT, and the draft. He doesn't want to go anymore. He had previously asked me if the wrestlers who appear mean would ever do or say something to a kid and I said absolutely not they know better. Kevin Owens made me a liar and just showed everyone last night how much of a jerk he really is. To top all of this off after Kevin Owens lost to Roman Reigns and he was walking away from the ring my son was just standing there on his seat watching and Kevin Owens jumped towards him and yelled at him "I am your father" which made no sense but with the sudden movement and loudness made all of us jump and my son almost fell of his seat. My son is crushed and whenever he talks about it he tears up. I can't believe a wrestler would actually treat a 7 year old fan this way. Shame on you Kevin Owens and WWE.

Kevin Owens has seemly responded to the incident on his Twitter:

"A wrestler told my son not to not to touch him. I'm completely heartbroken...Well, not really but if I complain maybe I'll get free stuff!" pic.twitter.com/VbXjLzLYOg — Kevin Owens (@FightOwensFight) December 12, 2016

Did Kevin Owens go too far? - Let us know in the comment section below...