The "Happiest Place on Earth" may soon take a pointer from Uber. Disney is considering a plan to increase prices for admission to its theme parks on busy days and lower them on slow days, similar to the demand-based pricing system used by ride-hailing apps, airlines and hotels.

The Magic Kingdom park at Walt Disney World Resort in Lake Buena Vista, Florida. Getty Images

"We continue to evolve the way we think about managing demand—particularly during our busiest seasons—in order to deliver a world-class experience for our guests," Disney spokesperson Jacquee Wahler told NBC News in an email. More from NBC News:

Alaska Airlines loses its own CEO Brad Tilden's luggage

Apple, Google ranked as the world's most valuable brands

Balance bikes overtake training wheels for teaching young riders

"In addition to continuing to expand, we are also exploring pricing options that could help spread out visitation throughout the year." The potential pricing change was first reported by the Wall Street Journal. Disney might try imposing restrictions or adding perks to tickets instead of tweaking prices.