Since it opened in 2014, Levi’s Stadium has hosted a Super Bowl, a college football national title game, a Taylor Swift concert, ice hockey and WrestleMania.

And now, something new: a 49ers playoff game.

Fresh from their first winning season since moving to Santa Clara, the 49ers will make their first postseason appearance at Levi’s on Saturday. Having earned the No. 1 seed in the NFC playoffs with a 13-3 regular season record, they will host the Minnesota Vikings in a divisional round matchup.

For local businesses, that’s a welcome development. The economic impact of Levi’s Stadium has been questioned since it opened. Some South Bay economic experts believe a successful postseason run by the 49ers could boost the region’s fortunes.

At nearby SmokeEaters Hot Wings, manager Patrick Brioso said having a Super Bowl contender just up the road has had a notable impact on business on NFL game days this season.

“When Levi’s was built, everyone was excited,” Brioso said, “and then they didn’t win much and we didn’t see many customers — game days were really slow.

“Anything at Levi’s helps. But you can tell, when the Niners are winning, it’s really good for us.”

The 49ers’ early years at Levi’s have had snags, both on and off the field. In its first five seasons after moving from Candlestick Park, the team won only 16 games at its new stadium and an 8-8 record was its best finish. The losses meant empty seats in the stadium and late-to-arrive, seemingly disinterested crowds.

Off the field, the relationship between the 49ers and the city of Santa Clara has been strained — with tussles over issues such as rent, parking, responsibility for stadium costs and curfews for weeknight concerts. After the city moved in September to end an agreement that allows the 49ers to manage non-NFL events at the stadium, the team responded with a lawsuit.

One contentious point has been the stadium’s economic impact. After the 49ers filed their lawsuit in September, Santa Clara Mayor Lisa Gillmor said in a statement that the team had “mismanaged a public facility” and that stadium profit had gone “from around $5 million to $0 in two years.” The 49ers countered that city restrictions have affected revenue, and events at Levi’s have brought in over $22 million in profit to Santa Clara, which owns Levi’s through its stadium authority.

Roger Noll, a Stanford economist and specialist in sports venue financing, said that because non-NFL events are also expected to be a source of stadium income, the 49ers’ on-field success this season would have only a partial effect.

“The amount of money being generated by the stadium is just not as great as the financial plan assumed it would be,” Noll said. “Having a playoff game doesn’t solve that problem. Financially it’s just not big enough. If the 49ers do well in the playoffs and have two games at Levi’s, that’s OK for the 49ers, but it doesn’t solve the problems for the city.”

Nor would, say, simply landing another Super Bowl, Noll said. Hosting Super Bowl 50 after the 2015 season brought in $240 million to the Bay Area economy, according to a study by research firm Sportsimpacts in 2016. More than half of that revenue (57%) went to San Francisco, which hosted most major events during Super Bowl week, while 12.3% went to San Jose and 7.2% to Santa Clara.

But the influx is “not frequent enough” to rely on, Noll said. The NFL has yet to award a second Super Bowl to Santa Clara while naming hosts through the 2024 season.

“In order for those stadiums to be magnets that would improve the lives of businesses located near them, you’d have to have something going on there almost every day,” Noll said. “And no football stadium in the country is like that.”

On the other hand, while many NFL stadiums have hosted home playoff games in recent years, Levi’s has not. And some say the impact of one or two extra 49ers games in January will be felt.

“Generally, major events that are held at a venue as large as the 49ers’ stadium always have an economic impact,” said Glen Williams, asset development manager for Santa Clara County. “They are positive, certainly, for the valley.”

Last January, Levi’s played host to the college football national championship game between Clemson and Alabama. While the 49ers reportedly expected to take a financial loss hosting the marquee event, the game drew a reported crowd of 74,814, with many fans from out of state.

Michele Knipe, director of sales and marketing for the Hilton Santa Clara, said that at the time, looking ahead to 2020 signaled “a big year-over-year change — and not in the right direction.”

“For the 49ers to continue on and get the one or two home games is, economically speaking, a great thing for all of us,” Knipe said.

David Andre, adjunct professor of tourism marketing at San Jose State, said the effect is raised by the extra games being on weekends, when business travel ebbs. Andre said Santa Clara had seen an impact even during the NFL’s regular season: “There has been a buzz about the 49ers all year, and that buzz absolutely has turned into a positive economic impact for the city.”

Measuring that impact is difficult. Several cities said they do not keep data that would indicate whether the 49ers playing better has an economic effect. Without tracking individuals’ reasons for travel, representatives from hotels and Mineta San Jose International Airport said they couldn’t specify whether there has been an increase in 49ers-related traffic.

One place where a change is measurable: the online ticket resale market. On the SeatGeek site, the average price for a 49ers home ticket this regular season was $219 — up from $152 in 2018 and $109 in 2017. Ticket site StubHub reported similar numbers — a $214 average price this season, up from $137 in 2018 and $97 in 2017.

As of Monday, both SeatGeek and StubHub reported that the 49ers-Vikings matchup had the most expensive tickets of the weekend’s four playoff games. On StubHub, the average ticket price was $430. SeatGeek reported that average prices for the Levi’s game had risen 14% in a matter of days.

Evidence of the local impact, meanwhile, was more anecdotal. Nick Kaspar, president of the Silicon Valley Central Chamber of Commerce, said the 49ers’ season has been “a rallying point for the community” around Santa Clara. LeRoy Godfrey, a senior operating partner at Fleming’s Prime Steakhouse near the stadium, said business on game days has increased “as the team started to get some momentum.”

“We started seeing it last year toward the end of the year,” Godfrey said. “And this year, when they started winning, it was a natural progression — people coming out, feeling better, happier.”

Brioso, the manager at SmokeEaters Hot Wings, said the restaurant’s busiest weekend this fall came when the 49ers hosted the Green Bay Packers in late November. Brioso, a Packers fan, said the restaurant held a rally for visiting fans. The 49ers ended up winning handily, 37-8.

“If the Niners are doing well, it’s great for our sports bar,” Brioso said. “As far as the Niners go, we go. I’m rooting for them — just not too much.”

Matt Kawahara is a San Francisco Chronicle staff writer. Email: mkawahara@sfchronicle.com Twitter: @matthewkawahara