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Chase Says Credit Limit Increase Is An Opportunity!

A credit card limit increase may be an opportunity, but for whom?

Unsolicited Credit Limit Increase

I received a letter in the mail today from Chase announcing they had increased the limit on my credit card. I had to laugh at the first two sentences of the letter:

“You deserve the opportunities that come with a larger credit line. Your increased credit line of $13,000 gives you more flexibility to enjoy the opportunities in life with less worry.”

I didn’t ask for this increase, so why was it granted? Chase proudly claims it’s for more opportunity. I now have greater purchasing power, however, what they don’t mention is that their opportunity for making money increased right along with my spending power.

Credit Card Prestige?

I continued to chuckle as the letter went on:

“Use your Chase credit card for all of your every day needs, as well as for the larger purchases you’ve been waiting to make. So take pride in the prestige of using your Chase credit card and enjoy the potential of your credit line. Its our way of saying thanks to you.”

They remind me that my new credit line will allow me to buy the things I’ve always wanted but couldn’t and will make me feel more prestigious. Wow, I never knew a credit card could get me what I wanted and make me feel better about myself.

They wanted to offer me these benefits to say thank you for using their credit card. Well that’s certainly one way to spin it. Another way to put it is they want me to feel good about spending more money in hopes I’ll stop paying off my balance in full each month and start paying finance charges.

Sorry Chase, not going to happen. Thanks for the credit limit increase, but I already have enough “opportunities” to spend money in my life, I don’t need any more.