ABC Trades Sportscaster for Oswald the Rabbit

In a trade that took place late last week, NBC acquired ABC sportscaster Al Michaels to do play-by-play for Sunday night NFL games. In return, ABC gets rights to broadcast the Ryder Cup on ESPN, increased access to Olympic highlights and... Oswald the Lucky Rabbit. Why would a major media corporation trade an Emmy-winning sportscaster for a cartoon?

Guest:

John Canemaker, director of animation studies at NYU's Tisch School of the Arts; current Oscar nominee in the short animated film category for The Moon and the Sun: An Imagined Conversation