TeamSpeak is looking to take back market share with a rebrand.

The communication service updated its website interface and unveiled a new logo.

TeamSpeak will sell new merchandise as it prepares to unveil its latest TS5 product.

TeamSpeak has unveiled a new logo and updated website as a part of an attempt to take back market share from other VoIPs like Discord .

The company is attempting to show a commitment gaming with its new logo of a person wearing headphones displaying a “cheeky expression” and adopting the tagline “Your Team, Your Rules.”

TeamSpeak plans to add to the rebrand with a variety of merchandise on its site that will include collectibles and gaming accessories as it prepares to launch TS5 which is schedule to release Q4 of this year. Additionally the company looked to build hype for that new product with a chart comparing it to competitors in the space.

Related Article: Chat App Discord Raises Another $50M, Now Valued at $1.65B

Discord’s rapid growth in the gaming VoIP landscape has been bolstered this year with a $50M investment in April, which raised its valuation to $1.65B, and numerous deals with esports teams.

While it is unknown whether or not this rebrand attempt by TeamSpeak can help it keep up with Discord’s rise in popularity, the company said that it is planning to be announce new partnerships in the coming months. A release by the company, however, provided no further details.