Last year, I hopped in my silly Scion and drove eight hours north to sweaty Sacramento. After three big gulps, ten rest stops, and two cups of spicy Frito-Lay bean dip, I checked into my $139 Residence Inn by Marriott, not expecting much. My room was spacious and few steps away from the event in the heart of downtown. Surrounded by nightlife and eateries, reason #1 to go is easily the inexpensive beer travel.

If you come in early for the educational sessions, the next thing you can expect is a Friday morning filled with fresh faces of the industry.

Educational sessions where you actually learn things. Here’s a bunch:

Sold? I hope so. I will be there with the Four Brewer’s show from Thursday-Sunday! Come support California beer and have a hell of a road trip!

Check out the site for full schedule, tickets, speakers, and travel info!