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“We don’t use a moose at all, we don’t even use the word M-O-O-S-E.”

Moosehead declined to comment Wednesday.

Photo by BRYAN SCHLOSSER / Regina Leader-Post

Since 2013, Mus Knuckle has been sold and distributed across Western Canada. The local brewing company has grown significantly since its launch. It now has 15 employees and boasts of having one of the best-selling brands in Saskatchewan.

“It’s a little bit flattering, because it tells us that we’re making some inroads in the market and we’re stealing some market share,” said Cooke.

Cooke is confident Mus Knuckle will continue to be sold as is or under another name.

“We will send out a letter out to Moosehead, basically a counterclaim, saying they don’t have a case,” he said.

How far District Brewing Company is willing to go in its fight to keep the name is still unknown. A lengthly court battle would be expensive, but so would a rebrand of a product that’s responsible for roughly 90 per cent of its business.

Cooke said the company is currently researching to determine how they will proceed.

Moosehead has previously taken companies to court over naming rights. In March, Moose Wizz root beer was sued by the company over its use of a “highly similar” Moosehead label and alleged that could cause some confusion.

In another case, Big Sky Brewing’s Moose Drool Brown Ale was forced to be sold under a different name — Moo Drool — in Canada because of legal action taken by Moosehead.

dfraser@postmedia.com

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