This rapid evolution has led her to a turning point in her history, prompting the re-examination of her brand strategy and the framework for her development over the coming years.

Energy Observer, an evolving brand

Energy Observer was launched in 2017 with the aim of being the first vessel to circumnavigate the globe entirely self-sufficiently thanks to renewable energies and hydrogen, without emitting any polluting emissions (fine particles, CO₂) or noise. This is innovation at the service of nature and the widest possible audience and it is the essence of a project that has enabled us to go further than we could ever have imagined. From becoming France’s first ambassador for Sustainable Development Goals, to producing exclusive documentary films and creating Energy Observer Developments to push the envelope with zero-emission technologies, the project is really taking on a whole new dimension. Today, the project is about so much more than a floating laboratory, indeed it is a powerful symbol of awareness.