Here's one thing Tidal has that Spotify can't beat: celebrity customer service. Business Insider reports that the streaming service's founder, Jay Z, has been personally calling users to thank them.

"One of [his fans] made the funniest comment," exec Vania Schlogel told the site. "He said, 'This is the best customer service call I've ever received!'"

Jack White, along with several other musicians who back Tidal, have also been making personal calls. On the service, musicians get the contact info of people who listen to their music, so they can get direct feedback from them. It's almost a little creepy if you think about it, but Jay Z fans aren't exactly going to complain if they get a call from Hova.

And that's not all the rapper-turned-mogul is doing to promote Tidal. He just released the video for his song, "Glory," on the service, and the song features none other than a two-day-old Blue Ivy on vocals. All that cuteness might be even better than a phone call.

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