Billy Eichner and a clutch of bold-faced names from the world of late-night TV have joined forces with one singular purpose: getting you to turn up and vote in the midterm elections on November 6, 2018. (If you’re looking for ideas on who to vote for, here’s a few.) The initiative, called Glam Up the Midterms, was launched last night after Eichner’s appearance on Jimmy Kimmel Live!, in which the beloved host of Billy on the Street promised to “turn the midterms into the hottest, sexiest event of the entire year” in an effort to raise election awareness and register voters across the country. (Or as GlamUpTheMidterms.com puts it, “From the same team that brought you Between Two Ferns, Billy on the Street, and that Will Ferrell video where he gets cussed out by a baby, Glam Up the Midterms will work to convince voters under the age of 40 that America hasn’t gone to shit and that they should vote in November.”) “The one productive thing you can do to change the course of things or support what’s happening, if you support it, is to go out and vote,” Eichner said on Kimmel, noting that only 12 percent of millennials voted in the last midterm elections, in 2014. (Put another way, that means 88 percent stayed home.)

The video, which includes Sarah Silverman, James Corden, Seth Meyers, Kimmel, Conan O’Brien, John Oliver, Chelsea Handler, Robin Thede, and Andy Cohen, is part of an initiative that plans to take some of the attention that gets heaped on, say, award show red carpets, and apply it to close races in specifically targeted districts, like Texas-23, Pennsylvania-7, and Virginia-10. While there, Eichner said the Glam team will be educating voters, particularly young ones who may never have voted in midterms before, on when Election Day is, how to vote, and who the candidates are. “It’s not like the presidential election where we’re all focused on the same race,” he said. “There are different races everywhere. It’s complicated, there’s a lot of information to process, and we’re going to go try to make it fun.” Given those 2014 statistics, if Eichner and company are able to move the needle by even a few digits, it will be an enormous success—and, unlike shouting at strangers on the streets of New York about Milo Ventimiglia, a very worthy thing to get all worked up over.