As others pointed out, one could swap around all 30 pictures and no one would be able to tell the difference.

In fact, each of these women perfectly fit into the conventional notion of beauty, many said - tall, fair, straight hair, thin and “endowed with a collar bone”.

Many emphasised how these beauty pageants were imposing impossible beauty standards for women around the world. For young impressionable minds, this could be harmful.

India has tussled with the debate over lighter skin equalling beauty many times before. Socially, fair skin is often seen as a mark of higher caste and seen as more desirable for prospective spouses and producing fairer children.

Magazines and film studios have regularly been criticised for promoting the idea that dark skin is less desirable - and this has often been illustrated by beauty pageants, both domestic and global.