The one brewery that was make-or-break for us was Bell's. It was a cult beer then, and there weren't that many people carrying it. And there are so many Michigan expats here. I asked (Bell's founder) Larry Bell if I could make a Bell's neon and put it in the window. We made it in 1993, and the reaction was amazing. People were on the bus on their way to Rogers Park and they'd see this Bell's neon and pull the cord to get off the bus. Bell's Amber was this flagship beer for us; we were selling five or six kegs a week in a bar that only seated 60 people. It was an era that Bell's wasn't always dependable — the sanitation at the brewery wasn't great. But when the beer was good, it was very good. That beer bought so many people to our door. We sold it for $2.75 a pint.