TOP's Parrot Food Promotes Social Media Star Parrot to Vice President

By Pet Business Staff

One year after joining TOP's Parrot Food as director of product development, Kramer the African Grey parrot from @ParrotsRUs Instagram fame has been promoted to vice president of product development.

“From day one, Kramer has been a terrific addition to the TOP's team and is an outstanding spokesbird for our brand,” said Gary Rubin, global director of marketing at TOP's Parrot Food. “At 25 years of age, Kramer offers valuable life experience and has a global audience of more than 100,000 followers who admire him. He is very deserving of this promotion.”

Kramer partnered with TOP's in July of 2018 and introduced two namesake products that feature his favorite flavors: Kramer's Birdie Bread and Kramer's Tesoro Treats.

In addition to his signature products, Kramer was instrumental in developing and testing TOP's new Organic Dream Mix for Parrots. The USDA Organic Certified mix features 14 different ingredients including seeds, grains, nuts, flowers, vegetables, spices and dried fruits all in one package.