Dogfish Head’s spring seasonal, Aprihop, will feature new label art from Pittsburgh illustrator Rich Kelly. All 12oz bottles will feature the fresh artwork.

Kelly has created posters for big name musical acts like Phish, Primus, Dave Matthews Band, The Black Keys, and movie and tv’s Django Unchained, Breaking Bad.

When I started out, I recorded all of the information I could regarding the different ingredients, the geography of their origins and the process of brewing. Then it was a matter of creating visuals to accompany that information and then combining those visuals into one cohesive image…

Dogfish Head Aprihop is the brewery’s spring seasonal, brewed with apricot juice. It makes a seasonal return in March, 2015. Rich describes the creative process on Dogfish Head’s website.

Style: IPA (w/ Apricots)

Availability: 12oz Bottles, Draft.

Distribution: AZ, CA, CO, CT, DC, DE, FL, GA, IL, KY, MA, MD, ME, MI, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TX, VA, VT, WA

7% ABV