What we do

As we examine the characteristics of East Asian and international markets from our offices in Tokyo, Shanghai and Berlin, we create a perspective from which we can spot commonalities. And, conversely, we are able to discern the underlying logic of where and why those markets function differently.

We do not think in categories, but look for inspiration beyond such confines; we do not ask closed yes or no questions, when an open and expansive dialogue reveals so much more

Yuzu Kyodai never offers cookie-cutter solutions: each challenge that a client brings us is treated as unique, and as a problem requiring an original approach.