NUT-rition teams up

with Laura Dern,

mcgarrybowen, Whitehouse,

and Another Country

to shine a light

on pay inequality

on National Equal Pay Day

NUT-rition is a brand that believes women should demand more — more from their snacks and more from their lives. But women today face bigger issues than finding the right snack.

On National Equal Pay Day (April 2), NUT-rition teamed up with award-winning actress Laura Dern and Equal Rights Advocates (ERA) to shine a light on wage inequality.

In the United States, women earn about 80 cents for every dollar earned by their male counterparts — and that’s just nuts.



Selling the bags of inequality

To raise awareness of the gender pay gap, NUT-rition partnered with Laura Dern as an executive producer of a hidden-camera video to highlight what it feels like to get less. Chicago’s mcgarrybowen handled creative, Whitehouse Post handled the post, and Another Country worked the audio.

In the video, unsuspecting store customers are sold gender-specific bags of NUT-rition — with male customers offered bags that have 20% less product than packs offered to their female counterparts.



THE PAY GAP IS NUTS | NUTRITION SNACK NUTS





“It’s hard to believe that in 2019, wage inequality is still a problem,” said NUT-rition video executive producer and actress Laura Dern. “The reality is, women make 20% less than men. And that percentage is even worse for minorities. Through my own experiences and work with NUT-rition, I want to start a dialogue about the gender pay gap. The situation won’t be resolved overnight, but every voice and action can make a difference.”



Available at a store near you

NUT-rition is also extending efforts from onscreen to on-shelf by launching a limited-edition Equal Pay Pack that is 20% bigger than the regular NUT-rition pack.

The 20% more pack features a blend of almonds, cashews, pecans and dried fruit, and will be available for a limited time online at paygapisnuts.com and at select retailers. The Equal Pay Pack benefits Equal Rights Advocates and helps fund a legal helpline available to anyone who feels they’re experiencing an issue with pay inequality.

“Women deserve equal pay for equal work,” said Noreen Farrell, Executive Director for Equal Rights Advocates. “We are proud to partner with NUT-rition to inspire workplace changes across the U.S. and to support women workers learning more about their rights.”

For more information about the gender pay gap and how you can enact change, visit equalrights.org. To learn more about NUT-rition and the limited-edition Equal Pay Pack, visit paygapisnuts.com.



CREDITS — NUTrition Equal Pay ANA

Client: Kraft Heinz

Vikramjeet Singh: Vice President, Marketing – US Beverages, Snacks and Desserts

Luke Cole: Head of Brand Build – Snacks, Desserts and Seasonals

Mariia Ievseieva: Associate Director of Brand Build

Maya McDonald: Social Media Manager

Creative Agency: mcgarrybowen Chicago

Tom Smith: Group Managing Director

EB Jackson: Account Director

Lucy Bahler: Account Executive

Karli Mittel: Assistant Account Executive

Kurt Fries: Chief Creative Officer

Dave Reger: Executive Creative Director

Michael Straznickas: Executive Creative Director

Allison Miller: Creative Director, Art

Kelly Jenkins: Creative Director, Copy

Monica Behrmann: Senior Art Director

Tess Dmitrovsky: Senior Copywriter

Shawna Ross: Executive Director, Strategy

Kevin Kovanich: Director, Strategy

Ann McCallum: Associate Strategist, Strategy

Steve Ross: Director of Content Production

Mark Olson: Executive Producer, Content

Kelly Duff: Producer, Content

Lana Samara: Executive Producer, Digital

Joann Baker: Director, Business Affairs

Alica Townsend: Senior Business Manager

Jamika Logan: Talent Supervisor

Kate Kubaryk: Music Production Manager

Libby Carlson: Senior Music Producer

Executive Producer:

Laura Dern

Production Company: Greenhouse Films

David Stoddart: Director

Craig Houchin: Executive Producer/Manager

Elena Kakoullis: Producer

Post Production Company: Whitehouse Post

Glorily Velez: Editor

Maggie Miller: Producer

Katie Sink: Producer

Kate Soczka: Producer

Colorist: Julien Biard

Post Production Company: Carbon

Kate Soczka: Senior Producer

Julien Biard: Colorist

Matt Bregger: Finish Artist

Steven Wind: Finish Artist

Michael Sarabia: Finish Artist

Audio Company: Another Country

Tim Konn: Audio Producer

Dave Gerbosi: Audio Engineer



About the Kraft Heinz Company

For 150 years, Kraft Heinz has produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. The company’s portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, Kraft Heinz is dedicated to the sustainable health of people and the planet. To learn more, click here.



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