Bundesliga outfit Borussia Dortmund have entered into a partnership with Thai airline Bangkok Airways.

The deal sees Bangkok Airways become a regional partner of the German soccer giants and work with the club’s global soccer school programme.

The length of the contract was not disclosed but it includes a range of advertising and promotional initiatives, with co-branding campaigns to be launched in Thailand and its south-east Asian neighbours, as well as in mainland China, Hong Kong, India and Bangladesh.

Bangkok Airways’ president, Puttipong Prasarttong-Osoth, said: “With Borussia Dortmund's strong global brand presence and a huge fanbase, we believe that it will strengthen Bangkok Airways' brand image as ‘Asia's boutique airline’ as well as make the airline better known across Asia and Europe, which are our main customer bases.

“Another highlight is BVB Evonik Football School for children as giving back to the community has been part of our business roadmap for many years. We will work with our dedicated corporate social responsibility team to make this sponsorship activation tangible.”

Carsten Cramer, Dortmund’s chief marketing officer, added: "We are excited to partner with Bangkok Airways, who have strengthened their award winning position over the last couple of years in Asia. Both of us we are ambitious and aspiring brands and are looking forward to introduce our cooperation across Bangkok Airways' key markets."

Dortmund are currently third in the Bundesliga after beating Eintracht Frankfurt 3-2 on Sunday with a late goal from Michy Batshuayi.