Both Print and Digital Coupon Distributions Declined in H1 2020 Digital coupon distribution decreased by more than 16% y-o-y in the first half of this year.

Much like in years past, the number of printed coupons distributed in the first half of 2020 has fallen, dipping 14.7% year-over-year. New data from Kantar finds that more than 101 billion printed coupons were dropped in H1 2020, down from the more than... READ MORE