WHOOPS.

Seems Best Buy was ill-prepared for today’s post-Turkey shopping madness — at least online.

BestBuy.com has been down for nearly an hour now (since roughly 6:15 AM Pacific), on a sales day that the company likely hoped would be one of its best.

It’s unclear whether the outage is due to a technical screw-up or traffic overwhelming its servers. For what it’s worth, the “Oh god, our website is broke” page itself loads pretty quickly — but that page is probably a whole lot easier to serve up than a zillion simultaneous searches and shopping-cart additions.

Perhaps they should call the Geek Squad?

Update:

Two hours in, still down.

Update #2:

Seems their apps are broken, too.

https://twitter.com/mdudas/status/538357387393265664

Update #3: Two-and-a-half hours in, it’s slooowly starting to come back online. Some things seem to be a bit broken still, but it’s moving toward working again.

Update #4 at 2:30 p.m. Pacific: Aaand it’s down again!