There have been rumors in the past that Microsoft will bring Android apps support to Windows Phone at some point, but most fans weren't too pleased about this new feature.

This doesn't seem to bother the Redmond-based company, which is said to have been working to add this new ability not only to Windows Phone, but also Windows 10 for PC.

According to Paul Thurrott, Microsoft is very likely to announce this week at BUILD 2015 that it will allow consumers to run Android apps on Windows 10 smartphones, tablets and PCs.

Since Microsoft is preparing to launch Windows 10 this summer, the announcement will provide those who plan on upgrading to the new desktop or mobile OSes with some insights on the new features they will bring.

On the other hand, if the information proves to be accurate, then it will also send a negative message to developers who will prefer to create apps for Android and let Microsoft fans use them on their Windows Phone devices since they already have support for Google's mobile platform.

Results on short-term might be good, but on long-term Microsoft might lose more

But the good news is Windows Phone users will now be able to take advantage of a huge library of apps and games, which otherwise won't be available.

The lack of applications from Windows Phone Store in comparison with Google Play Store and App Store is one of the downsides of Microsoft's mobile platforms, but with the addition of Android apps support this drawback will be completely eliminated.

Obviously, we assume that Android apps will be able to run on Windows Phone handsets as good as those native apps created by developers especially for Microsoft's mobile platform.

Providing consumers support for Android apps on their Windows 10 devices will have deep implications for the future of Microsoft's products.

It remains to be seen if the results will be positive or Microsoft will manage to bury its smartphone business in a single uninspired move. Let us know in the comments what your thoughts on this one are.