Transform Cincy, a nonprofit that will allow transgender youth to exchange their old wardrobe for a new one, was featured on "Today" Tuesday.

This isn't the first time Transform has made the rounds in national media.

In January, stars Lin-Manuel Miranda, Seth Meyers and Ava DuVernay donated to the group after they started a crowd-fund campaign to fundraise money for a new location.

Transform started with a meme.

"There was a meme out saying that we should stop having gender reveal parties and have parties when trans people come out and need new clothes. And so I posted it and was like this is way too real with all of our kiddos," co-founder Tristan Vaught told the Enquirer.

The nonprofit works to be a space where people in gender transition can find a new wardrobe. Those who visit can trade in clothes and find a new style or take the clothes for free if they're unable to donate.

Vaught founded the organization with 17-year-old Ella Dastillung, and her mother, Nancy Dawson. Dawson has a transgender daughter and Vaught identifies as nonbinary or gender-queer, meaning Vaught uses the pronouns they/them and does not identify as either male or female.

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The group started operating out of Dawson's business Brideface but the organization has been working to find another space.

The segment touched on founding of the organization and its future, including Dawson's recent cancer diagnosis.

"I planted the seeds and I know they're going to be a great success but I feel a little bit cheated," Dawson told "Today".

"It's really hard. I just want to keep my mom's legacy going forward and it's so important to me. I know it's important to her," Ella said.