Mr Woodside claimed 10 million Britons would be looking for a smartphone for less than £200, and argued that while the previous Moto X had been focused on American audiences, the Moto G would be the first “truly global” product since Google bought the company that could move the price of mobile phones. “For phones you’ve not seen the benefit of Moore’s Law,” he said. “There’s a handful of players and it’s not to their advantage to see prices fall.”