The video is part of a broader campaign KAFA worked on a few months ago about employers' perceptions and treatment of domestic workers. The research for the campaign was conducted by the American University of Beirut with support from the International Labor Organization.

According to the study, 27 percent of Lebanese employers think domestic workers aren't clean.

KAFA's satirical video introduces a mock-up soap that is marketed to Lebanese employers' looking to improve the domestic workers' body odor.