What else could it be? It's us.

I mean, what else could it be? How else can you explain the logic involved in presenting the kind of excellent coverage MSNBC has been doing on Don't Ask, Don't Tell and the virtually absolute silence from the network on its "Big Sister" bill, the Employment Non-Discrimination Act?

Bilerico Project contributor Rebecca Juro asked a very good question on Friday's post Insightful Yet Still Blind: MSNBC Just Doesn't Get the LGBT Civil Rights Movement

Our own community failed to deliver clear messaging for ENDA. The repeal of Don't Ask Don't Tell has been supported by an amazing team of messengers, particularly SLDN who provided the press with enough information to turn out a story in 30 minutes or less. They did so every single day for the last several months.

I'm on lots of press lists, and I have not heard peep about ENDA from any of the LGBT orgs in a similarly organized way.

When Bil was in Seattle he asked a very good question to a group of up and coming leaders, "Who is the face of ENDA? We know who the faces of Don't Ask, Don't Tell are thanks to SLDN, Servicemembers United and HRC."

If we want the big dogs to cover ENDA, we need leadership to drive a concise message and deliver it to big media and the bloggers. If we can fix that, we will see more coverage, and eventually the passage of ENDA.

Like it or not, we can't expect our big media to do the work for us.