Presented By Rick Camino

In just two years, Hello Music built a Facebook musician community of 400,000-plus members. This drives 25 percent of the company's sales, according to Hello Music President Rick Camino. At Summer NAMM 2013, he shared proven tricks, tips and tactics for getting more Facebook "likes" and turning those "likes" into sales. "One of the most powerful tools that we have in terms of recruiting members on Facebook is sweepstakes," Camino said. "We actually promote sweepstakes within unique tribes of musicians."