Google AdWords is an online advertising service given by google to advertisers to display advertisement on its own network and partner networks. Advertiser need to pay only when someone clicks on ad to visit website, or any other call to action button. Google AdWords helps in bringing new visitors to website, grow online business and engage customers. .

This module gives you essential skills to strategise, plan and manage a Search Engine marketing campaign. You will learn how to develop an effective PPC strategy and achieve demonstrable ROI

Topics include:

• How to Create a PPC Campaign

• Implementing Your PPC Budget

• Targeting Your Advertising

• Measuring & Managing Your Campaigns

Display advertising

This module provides you with a comprehensive understanding of the creation, deployment and management of Display Advertising, including search, email, mobile & social, to give you the broadest view of digital advertising opportunities

Topics covered:

• What is Display advertising?

• How are banners bought & sold?

• Banner formats & when to use them

• Creating and Implementing a banner campaign

Digital Marketing Planning

This module will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities, including display advertising, search engine marketing, email marketing, mobile marketing and social media.

Topics covered:

• Examples of digitally integrated Marketing Plans

• How to use the best Digital Marketing Channels for maximum impact

• Creating an integrated Digital Marketing Plan