Thanks for dropping by. Here you’ll find the must-haves that make up our universe – logos, colors, you name it. We want to keep our story straight, so we just ask you adhere to the guardrails we’ve put in place below when using these assets. Something missing or scratching your head? Let us know at [email protected].

See you on the other side.

Wordmark and logo Using the wordmark We use the wordmark to introduce ourselves to people we haven’t met yet. Default to this as our primary mark. Download brand assets Clear space and minimum size Please make note of proper clear space and minimum size requirements. Things to avoid Never alter the wordmark. do not Use the previous wordmark do not Change the color of each letter do not Outline the wordmark do not Apply a drop shadow or similar effects do not Rotate the wordmark do not Adjust the spacing between letters do not Stretch or skew the logo do not Change the color to a non-brand color do not Use a Brand Black wordmark on a color other than Fiery Coral Partnership lock-ups We’ll default to the wordmark in partnership lock-ups. For spacing, keep the distance at two Patreon Os between the Patreon wordmark and the plus sign, then between the plus sign and the partnership logo. Make sure the weight of the Patreon wordmark is equal to the weight of the partnership logo. Using the logo Under certain circumstances, we prefer to simply use the Icon on its own – for example, on mobile where space is a bit tight. Generally, these are communications where the Patreon brand has already been established, either through use of the Wordmark, in copy, or through voiceover. Download brand assets Clear space and minimum size Please make note of proper clear space and minimum size requirements. Things to avoid Never alter the logo. do not Rotate the logo do not Outline the logo do not Apply effects, such as a drop shadow do not Adjust the spacing between the bar and the circle do not Change the color to a non-brand color do not Stretch or smoosh the logo do not Only change the color of the bar do not Use more than one color in the logo do not Use a Brand Black logo on a color other than Fiery Coral

Color Patreon’s brand strives to be loud and proud while giving space to creators that truly make our platform shine. Our color choices amplify that effect. Functional colors Black and white form the foundation of our color palette. We use these functional colors as building blocks, and add brand and secondary colors to accent and punctuate our bold point of view. Brand black #141518 Brand white #FFFFFF Brand color We use our brand color to leave a lasting impression. Whether we’re meeting someone for the first time, or just jogging their memory, Fiery Coral is thread through our core brand universe to drive consistency and bring personality to fundamental designs. Fiery coral #FF424D

Looking for something else? We can help. Drop us a line at [email protected] and we’ll help guide you to what you need. And if it doesn’t exist yet, we’ll help you make it.