Depending on your preconceived notions, there is either something very weird or very understandable going on in Las Vegas.

Recently, the century-old Las Vegas Review-Journal was purchased by a company that, bizarrely, refused to disclose who owned it. Eventually it was determined that the owner is Sheldon Adelson, a billionaire who seems intent on spending a lot of his money supporting Republican candidates for political office.

It gets worse. After Adelson bought the paper, but before anyone found out it was him who owned it, reporters were told to investigate judges who were unfriendly to Adelson. Not asked, ordered. And perhaps the most bizarre part of this story is that the newspaper that broke it was the Review-Journal itself.

A newspaper deliberately embarrassing itself is not something you see every day. And the fact that they did that seems to be the main argument in favour of convincing readers that their editorial integrity remains intact.

An editorial published last week includes this unbelievable passage:

You can be assured that if the Adelsons attempt to skew coverage, by ordering some stories covered and others killed or watered down, the Review-Journal’s editors and reporters will fight it. How can you be sure? One way is to look at how we covered the secrecy surrounding the newspaper’s sale. We dug in. We refused to stand down. We will fight for your trust. Every. Single. Day. Even if our former owners and current operators don’t want us to.

How often does a newspaper vow to protect itself from its owner?

And yet, for all the proclamations that the new owners will protect the newsroom and only control the editorial page, the fact that the newspaper’s editor suddenly left the paper doesn’t inspire confidence. Nor does that whole judge thing, which still hasn’t been explained. It’s definitely still a scandal, and one that’s getting national attention.

Editorial interference in Canada

There have been several cases north of the border in which the question of ownership interference in newsrooms have come up. Among them:

There are countless other examples at smaller players, or cases where newsrooms act in such a way as to promote their owners’ interests (a Saturday Night Live preview in a Global TV newscast, or cross-promotion between the Journal de Montréal and TVA).

But how does it work on a daily basis?

I have limited experience working in other newsrooms, though I have plenty of friends and contacts who work for various media. And I can tell you two things for certain:

It’s a caricature that owners, whether a single mega-rich person or the CEO of a publicly traded corporation, call up newspaper editors on a daily basis or write their own front-page headlines or decide how a TV newscast is lined up. The reality is that they don’t have time to do stuff like that, and most of the time they don’t care. Anyone who tells you a newsroom is completely independent of its ownership is lying.

There are plenty of cases of overt interference. Endorsements are a good example. It’s one of the few times an owner of a chain of newspapers will care about their editorials. There are also cases that are relatively benign, such as Bell Media putting all its news resources into promoting the annual Bell Let’s Talk charity campaign. And there are cases in between, where an editor is asked to run any particularly sensitive stories up the chain to get ownership’s okay, but the latter won’t censor news just because it might make them look bad.

But then there are all the cases of self-censorship, cases in which a journalist or editor will choose not to cover a story that makes the owners look bad, even if there wouldn’t have been any repercussions for doing so, even if they’re protected by their union, even if the owner has promised not to interfere.

I honestly don’t know — and most people in newsrooms I speak to don’t know for sure — whether owners pick up the phone and bark orders at middle managers on what to cover. I can only speak to what I see on the front lines, which is that journalists are almost always free to cover stories as they warrant. And when reporters are reined in, it’s almost always because of a legitimate, journalistic reason.

But it’s not absolute. And when one newspaper owner (Postmedia’s Godfrey) says it’s obvious ownership sets the editorial direction and another newspaper owner (Quebecor’s Péladeau) says it’s obvious newsrooms are independent of ownership, the only thing that’s obvious to me is that people don’t know which is true.

How do we fix this? Well, readers and outside organizations should continue to hold media owners’ feet to the fire to demand transparency, accountability and independence. And owners should make it abundantly clear that their newsrooms are independent, putting in place measures to prevent them from interfering, whether it’s a public editor or ombudsman or other independent body that has the power to expose any such interference.

But I think the better solution is healthy competition in media. If different outlets have different owners, it’s hard for one owner to keep a story under wraps. And if consumers make transparency and trust a priority when choosing what media to consume, the media will do whatever it can to earn that trust.