Remember those stickers the doctor would give you to make you feel “all better” about getting a shot? For Children’s Day, Nike is kinda doing the same thing—via a Wieden + Kennedy Shanghai campaign called “Badge of Honor.”

Chinese parents wants their kids to play sports and have fun, but are naturally pretty worried they’ll get hurt. “Badges of Honor” are meant to quell that concern while creating a new storytelling vehicle for the brand.

“The idea is incredibly simple: Overprotective parents are afraid to let their children play hard. Our solution is the Nike ‘Badge of Honor,'” explains Ian Toombs, executive creative director at W+K Shanghai. “They’re bandages, they’re stickers, they’re non-conventional storytelling devices—and ultimately they are a product kids will want.”

Each “Badge of Honor” bandage is designed for either basketball, running, football or skateboarding. They come in four sets of 14, packaged in special sleeves that unfold into comics, recounting fictional tales about young athletes who played hard, fell and found the courage to get back up. They are available at no cost when parents purchase any of Nike’s “Young Athletes” products, available at participating Nike retail stores.

On launch day, the packages were promoted when influencers like Wang Junkai and Li Na posted selfies with bandages on their faces. Accompanying animated videos also feature Nike athlete cameos—like Su Bingtian, the country’s fastest sprinter; Zhao Lina, the China women’s football team goalkeeper; high jumper Zhang Guowei; and basketball player Yi Jianlian.

Check those out below:

“As a father of two active kids, it’s tough to see them get knocked down,” admits W+K Shanghai creative director Terence Leong. “But when they get back up on their own, I feel so proud. We created the ‘Badge of Honor’ to remind us as parents of the important lessons sport teaches.”

See all the bandages below:

CREDITS

Client Name: Nike China

Campaign Name: 2017 Nike Children’s Day

Bandages/Animation: Running / Basketball / Football / Skateboarding

Launch Date: 20 May 2017

Locations/Media:

All Digital – Worldwide

All Media / All PR, Retail & Events – Greater China

Agency Credits

Nike China

VP Marketing: Steve Tsoi

Senior Brand Communications Director: Andy Whiteside

Brand Communications Supervisor: Andy Liu

Senior Young Athletes Brand Director: Steve Raw

WIEDEN+KENNEDY SHANGHAI

Executive Creative Director: Ian Toombs

Creative Directors: Terence Leong, Shaun Sundholm

Art Directors: Timothy Cheng, Max Pilwat

Copywriter: Liu Wei

Executive Producer: Bernice Wong

Producer: Fang Yuan

Assistant Producer: Juni Zhu

Digital Producer: Angela Liu

Editor: Leon Yan

Head of Integrated Production: Jacob Lincoln

Senior Planner: Leon Lin

Account Manager: Chuck Xu

Account Executive: Xueer Ren

Business Director: Dino Xu

Project Manager: Nicole Bee

Business Affairs: Jessica Deng, Kathy Zhan

Designers: Deer Sheng, John Yao

Production Manager: Vic Zhang

Digital Imaging Artist: Changqing Lee

FA Artist: Austin Hu, Stone Xue

External Credits:

Print

Production Company: Amanacliq

Producer: Edie Zhang

Artists :

Wassim (Football)

Lili Des Bellons (Basketball)

Pete Sharp (Running)

Stevie Gee (Skateboard)

Animation

Football

Production Company: Passion Pictures

Executive Producer: Katie Mackin

Producer: Fiona Fry

Animation Studio: Le Cube

Creative Director: Ralph Karam

Director: Mariano Fernandez Russo

Executive Producers: Juan Manuel Freire and Gustavo Karam

Animation Director: Daniel Duche

Line Producer: Juliana Millán

Composition: Mariano Fernandez Russo and Florencia Laurenzi

Music & Sound FX: Cachorro Loco

Running

Production Company: Amanacliq

Executive Producer: Jaslyn Loh

Producer: Edie Zhang

Director: Tom Bunker

Art Direction & Design: Pete Sharp

Animation – Sean Weston, Blanca Martinez, Frankie Swan and Tom Bunker

SFX – Ryan West

Basketball

Post Production: Brand New School – Los Angeles

Director: Brumby Boylston

Art Director: Scott Uyeshima

Designers/Illustrators: Nick Iluzado, Yoon Kim, Peter Lee

Storyboard Artist: Max Forward

2D/CG Animation Lead: Scott Uyeshima

2D Animation: Min Kim, Peter Lee, Sol Lee, Pierre Bassil

Cel Animation: Taik Lee, Aly Tain, Stephanie Simpson

Music Edit: Ryan Huff Sound

Sound Design: Ryan Huff Sound

Executive Producer: Devin Brook

Head of Production: Amy Russo

Senior Producer: Greg Heffron

Skateboard

Post Production: Brand New School – Los Angeles

Director: Brumby Boylston

Designers/Illustrators: Nick Iluzado, Yoon Kim

Storyboard Artist: Max Forward

CG Modeling/Animation: Adam Lawrence

2D Animation: Laury Santoso, Min Kim, Adam Lawrence

Cel Animation: Jamal Ademola, Stephanie Simpson

Original Music Composition: Ryan Huff Sound

Sound Design: Ryan Huff Sound

Executive Producer: Devin Brook

Head of Production: Amy Russo

Senior Producer: Greg Heffron

VO (talents&director)

VO Sound Studio: LISTEN Studio

VO Director: Di Feifei

Sound Engineer: Ding Xiangwei

VO Talents:

Football: Zhao Lu, Zhao Qianjing, Cheng Yuzhu;

Skateboard: Zhao Qianjing, Wang Yangming, Liu Yao, Wu Lei, Bai Yue;

Basketball: Liu Yao, Zhao Qianjing, Li Zhengxiang;

Running: Cao Zhen, Xueer Ren, Li Chuanying, Er Jiao.

Music & Sound (record&mix)

Audio Post: Green United Music SH

Executive Producer: Thomas Faucheur

Engineer: Ronald Qiu & Fabien Langard

Bandage production

Nantong City YOJO Medical Products Co., Ltd.

Shanghai Yu Kai Packaging Materials Co., Ltd.