In 2009 Facebook CEO Mark Zuckerberg told the BBC that Facebook doesn’t sell users’ private information.

BBC: So who is going to own the Facebook content? The person who puts it there, or you?

Mark Zuckerberg: The person who puts the content on Facebook always owns the information. And that’s why Facebook is such a special service that people feel a lot of ownership over. This is there information. They own it.

BBC: “And you won’t sell it?”

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Zuckerberg: “No! Of course not.”