Much like Mercedes' newer cars, the ID.3 will apparently have natural-language voice commands to handle common tasks. You can say "hello ID," mention that you're feeling cold and expect your car to turn up the heat. There isn't an extensive demo of the functionality, but it's promising if you hate reaching over to tweak the AC or make a phone call.

VW quickly pulled the clip from its own channels, but we wouldn't rule out a swift return. The promo video still shows the ID.3's exterior wrapped in the neon-hued camouflage used to pitch the car in recent months. It wouldn't be surprising if the video was meant to build up hype in the last weeks before the ID.3's official reveal at the Frankfurt Motor Show in September. If nothing else, it suggests that VW's first from-scratch EV will feel fresh for the brand, if not out of line with what you get from rivals.