Ouya Inc. said Thursday it will launch a $1 million Kickstarter campaign in August, hoping to spur rapid development of games for its newly launched console.

Julie Uhrman, CEO of the San Mateo, Calif.-based company, said Ouya was returning to the crowd-sourced online funding platform to mark the one-year anniversary of its own capital-raising effort, which garnered nearly $8.6 million to pay for design and production of the console. That eclipsed the $950,000 the company had initially intended to raise, making it one of Kickstarter's...