Facebook CEO Mark Zuckerberg. Photo: Bloomberg

The idea that a company as powerful and autocratic as Facebook Inc. would ever dive into crypto-currencies has always seemed a bit like the Death Star deciding to throw a staff Christmas party.

Whether it’s the Bitcoin model itself (Wild West capitalism where nobody’s in charge) or the more corporate-friendly efforts to exploit the blockchain approach (distributed databases across networks within a business or industry) it’s been hard to see how a billionaire like Mark Zuckerberg might find a use for it. His entire business depends on centrally harvesting data to sell ads at a profit.

So it’s no surprise that Facebook’s latest step toward a blockchain product, as reported by Bloomberg News last week, looks like more of a simple co-opting of the technology for a pretty humdrum payment system rather than any headlong rush to join the crypto-revolution.

The company’s digital token, still in its infancy, would let users transfer money on WhatsApp, focusing first on the remittances market in India. It would be a so-called “stablecoin,” which are usually pegged to a currency like the dollar to minimize volatility. There would be a pool of assets stored in custody to protect it.

One can already hear the howls of anguish from the crypto-evangelists. This is not a token designed to displace fiat currencies or soar in price. In theory, one FaceCoin would never be more valuable than the $1 backing it (although in practice, markets can do funny things). It’s essentially an online IOU.

Zuckerberg is hardly inventing the wheel here given that migrant workers already sent home $69 billion to India last year, and India isn’t a ripe crypto-market anyway after its central bank virtually outlawed digital currencies this year. Facebook would be competing instead with services like PayPal’s Xoom, or WorldRemit, or even Western Union. Society might become more cashless as a result, but it’s not going to be any more crypto.

The prophets of blockchain had once imagined that they could create a way for individuals to control and sell their own personal data rather than letting Big Tech profit from doing it. But Facebook’s project looks like the reverse: Locking users more securely within its walled garden by offering them an in-house currency. Zuckerberg and his lieutenants have long been resistant to giving up control of the data; naturally so, given how lucrative it is.

So rather than fix the internet giants, blockchain is itself being repaired. Crypto startups that promised to liberate the world from the yoke of capitalism now can’t even keep their own staff gainfully employed. Facebook’s approach is to take the blockchain’s broken pieces and fashion something far more acceptable to shareholders. This won’t please people who fear its monopoly power, and for good reason. One more thing for regulators to chew on.

This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.