As you probably know, 93% of web experiences start in search engines, mainly Google. Having a website and no one getting to it doesn’t make much sense. It is true that we live in a time of technological boom and every day a new company, service or information website emerges...

A landing page is a web page where the user lands on when they visit a website. An individual landing page can also be created for increasing sales and conversions. A standalone web page can be activated with specific business goals. The main objective of a landing page is to...

Here are some tips on how a small business enterprise can venture into social media marketing to attract more clients and gain more profit. First, let’s start off by asking ourselves 4 questions in order to strategize. Do my prospects ever ask a question prior to making a buying decision?...

Every successful digital marketer knows how crucial it is to have a solid content marketing strategy. The problem with most people is they usually think you just need quality content when you’re building the business website. Keep in mind that content marketing is an on-going process, and should be applied...

Since Google killed the concept of public page rank, MOZ is one of the few trusted authorities that gives domain metrics. Unfortunately, you’re limited to a free trial with only 10 searches per month, making it inconvenient if you need to check bulk domains. Fortunately, there are several web apps...

To say that the internet is a great equalizer is not totally accurate. While it allows everybody to have a digital presence, a mere internet presence alone does not guarantee that people and organizations can reach their target audience. This is where search engine optimization (SEO) may be useful and...