The best seats in the house at High Point Solutions Stadium just got much cooler.

For the season-opener against No. 7 Washington at 8 p.m. on Friday, Sept. 1, Rutgers will install a temporary pool or Jacuzzi atop the student section, the school announced Thursday. Students will have an opportunity to win the premium select seats and cool off in the water.

For the crowd at large, there will be boats in the north end zone with all fans given the opportunity to win a seat and watch the game from field level. The stadium concession stands will also feature Jersey Shore-oriented options.

It's all part of Rutgers' "War Before the Shore" promotion tying the start of Labor Day Weekend into college football. It will be Rutgers' first non-Saturday game since the 2014 season-opener.

In an effort to attract more students on a Friday night before classes officially begin, an exclusive giveaway of a Rutgers football-branded adidas tank top and a pair of sunglasses will go to the first 2,000 students in the student section.

The first 5,000 fans into the stadium will receive a specially branded "War Before the Shore" beach towel. Rutgers switched from Nike to adidas as its apparel provider in July.

The Jersey shore coastline will be stretched to Piscataway for a one day as Scarlet Knight Way -- the street on which the stadium sits -- will feature boats, carnival and boardwalk games as well as Jersey-themed food trucks.

The Block 'R' Party hosted before every game has been altered to include a performance by Jersey Shore band Good Noise, volleyball nets, lifeguard stands and a 10-by-12-foot sand sculpture outside the stadium. There also will be a Kids' Zone with inflatables, face painters, balloon animals, a magician and juggler.

The "Shore Pack" -- a ticket promotion for just the opener -- features four lower end zone tickets starting at $25 apiece, one parking pass, pre-game field access during warm-ups and access to additional discounted tickets.

Rutgers enters the game as a heavy underdog, after losing to Washington, 48-13, as the Huskies started a march toward the 2016 College Football Playoff.

Ryan Dunleavy may be reached at rdunleavy@njadvancemedia.com. Follow him on Twitter @rydunleavy. Find NJ.com Rutgers Football on Facebook.