The site most people end up when they first hear about Bitcoin – Bitcoin.com – has decided to branch out from merely providing news and wallet services for Bitcoin Cash and Bitcoin, now opening a cryptocurrency exchange.

Synonymous with Bitcoin Cash, because of its founder Roger Ver forking off the original Bitcoin chain to create Bitcoin Cash, the website has had a recent rebrand. It seems to be partly an attempt to distance itself from the Bitcoin vs. Bitcoin Cash controversy.

“The intention of the new logo [which is no longer the identifiable Bitcoin “₿”] is to prevent users from any potential confusion from the domain name mixed with the old logo,” the rebrand release read.

The new exchange is hoping to compete with some of the heavy hitters already on the scene, like Coinbase and Binance, as Danish Chaudhry, MD of the new exchange, explains:

“Crypto is all about accessibility to the financial system. And, Bitcoin.com is one of the most trusted brands in the industry. We’ve had a great reception from the community already with over 11,000 pre-registers. We’re on a mission to make crypto usable for all.”

Part of the plan to get to onto the level of these other exchange giants is to try and entice new users to the platform with several incentives. For the next three months, the exchange is offering a variety of promotional benefits, including “negative 0.3 percent trading fees,” in which traders can earn money back on all transactions.

Traders who pre-registered get 25 percent off future transaction fees and are also eligible to win one of five $1,000 Bitcoin Cash airdrops and other prizes totalling over $10,000 when they make their first trade on the exchange.

More so, the exchange is trying to cash in on its legacy and history. It believes that with the site being launched in June 2015, by Ver, the team has a lot of knowledge in the nascent space to lean upon.

“When you want to trade cryptocurrency, you look for an exchange which is trustworthy and which also offers you a wide range of digital assets,” Bitcoin.com’s CEO Stefan Rust added.

“Bitcoin.com has been in the crypto space since the beginning and our new exchange, which supports many different coins and soon SLP tokens, will complement our existing trusted products in making money work for everyone.”

Many will be wondering if this is just a Bitcoin Cash play, but Bitcoin is supported too, along with Ethereum, and Tether (USDT) to begin with. Ripple’s XRP, Litecoin, EOS, Tron, Stellar, Dash, and Zcash are also earmarked to be added in over time.