Pokémon has been around for almost two decades now, and has fans of all ages. It's insanely popular with kids but those who grew up with Pikachu and company still buy the games, invest in the merchandise and generally continue to hold a candle for the brand - despite its often shady history.

It would seem that The Pokémon Company has finally recognised this fact, and is publishing a Pokémon magazine which is aimed at adult fans. Named Pokémon Life (there goes our chance for a spin-off Pokémon site, then), this magazine features developer interviews, art showcases, merchandise offers and features on new and old games in the series.

The first issue is due out on July 30th and will cost 1,200 Yen. It comes with a poster and a Pikachu card case. Would you like to see something similar here in the West?