

Brand Logo Reversions – A Fun Brand Logo Project by The Logo Smith

Brand Logo Reversions are the result of taking two major competing Brand Logo designs, such as Firefox vs Chrome, and reversioning their brand names into the competing brands logo.

Some of these Brand Reversion’s are obviously taking-the-funny, whilst many are very serious attempts to create this Alternate Brand Universe. Hope you enjoy the results…

Brand Reversions has been one of my favourite Side Brand Projects (other side projects: Humanofied Brands & Unevolved Brands) that I have ever put together.

The whole process also allowed me to REALLY study and appreciate each of these brand logo designs, which was rather enlightening as a freelance logo designer myself.

View the Complete Brand Reversion Collection on Instagram.

Brand Reversions has been featured on the following websites: Design Taxi (July 2018), Quipsologies, Design Taxi (2012), Laughing Squid, Peta Pixel, Business Insider, MyModernMet, Gizmodo

The Collection

NYC Subway vs London Underground

FedEx vs UPS

UPS vs FedEx

London Underground vs NYC Subway

Netflix vs Hulu

Hulu vs Netflix

GAP vs Zara

Zara vs GAP

Soundcloud vs Beatport

The North Face vs Helly Hansen

Helly Hansen vs The North Face

Beatport vs Soundcloud

YouTube vs Vimeo





Texaco vs Mobil

Lancia vs Volvo

Volvo vs Lancia

Pepsi vs Coca-Cola

Coca-Cola vs Pepsi

Smart Car vs Mini

Mini vs Smart Car

Instagram vs Flickr

Flickr vs Instagram

Chrome vs Firefox

Firefox vs Chrome

Audi vs BMW

Goodyear vs Michelin

Vans vs Etnies

Etnies vs Vans

Meccano vs Lego

Lego vs Meccano

Steam vs Origin

Origin vs Steam

Kickstarter vs IndieGoGo

IndieGoGo vs KickStarter

Jeep vs Jaguar

Jaguar vs Jeep

Bacardi vs Martini

Martini vs Bacardi

Carlsberg vs Carling

Carling vs Carlsberg

Ben & Jerry’s vs Häagen-Dazs

Häagen-Dazs vs Ben & Jerry’s

Jack Wills vs Superdry

Superdry vs Jack Wills

Ford vs Citroen

NHL vs NBA

NBA vs NHL

Target vs Walmart

Walmart vs Target

Monster vs RedBull

RedBull vs Monster

Commodore 64 vs Sinclair Spectrum

Sinclair ZX Spectrum vs C64

Rolex vs Tissot

Tissot vs Rolex

Obey vs Supreme

Supreme vs Obey

NASA vs UK Space Agency

UK Space Agency vs NASA

Feedly vs Flipboard

Flipboard vs Feedly

Ducati vs Aprilia

Aprilia vs Ducati

M&S vs H&M

H&M vs M&S

Apple vs Samsung

Samsung vs Apple

Formula 1 vs Nascar

Nascar vs Formula 1

U.S. Air Force vs Royal Air Force

Royal Air Force vs U.S. Air Force

Levi’s vs Lee

Lee vs Levi’s

Audio vs VW

Ferrari vs Ford

Vimeo vs YouTube

Silk Cut vs Lucky Strike

Campagnolo vs Shimano

Shimano vs Campagnolo

Shimano vs Campagnolo

View the Complete Brand Reversion Collection over on Instagram