What makes you excited about NFC? What do you want to see NFC do? Most people center on the payments aspect of NFC but there are so many more. Off the top of my head: * Payments (replacing credit/debit cards and stored value cards i.e. in a cafeteria) * Building/security access * Ticketing (especially plane tickets) * Transit card support (i.e. Clipper/Oyster/Metrocard) * Real world interaction with stickers (check into this place on Foursquare, update Facebook, etc) * Advertising opportunities ("tap here to watch the trailer" on movie posters) * As MOO just announced, business cards with NFC Do any of these excite you? Is there anything I missed? The reason I ask all this is because every time I talk about NFC my peers say that there is no adoption and no use case outside of payments. Obviously the iPhone doesn't have NFC yet but that shouldn't stop it's adoption in the Real World. There is a long list above of valid use cases, why aren't we seeing adoption yet?