Article content

BlackBerry Ltd. is taking issue with what others are saying about the company.

The Waterloo, Ont. smartphone maker announced Thursday it is launching BlackBerry Fact Check Portal, a site that aims to fight against marketing efforts “from competitors trying to incite fear, uncertainty and doubt about BlackBerry.”

We apologize, but this video has failed to load.

tap here to see other videos from our team. Try refreshing your browser, or BlackBerry Ltd launches Fact Check Portal to fight against rivals 'trying to incite fear, uncertainty and doubt' Back to video

In a blog post, BlackBerry’s senior vice president of marketing Mark Wilson doesn’t provide any specific examples of the “sensationalized reports” the company would want to hold rivals accountable for. But BlackBerry says it will call out information the company sees as incorrect, and also invited users to point out “fiction from our competitors” on the portal and with the #BBFactCheck hashtag on social media.

The gloves are on – introducing the #BlackBerry Fact Check Portal http://t.co/iDhPPEI0Jr #BBFactCheck — BlackBerry (@BlackBerry) June 26, 2014

The fact-checking campaign comes after chief executive John Chen said on an earnings conference call last week that he believes BlackBerry “can get back on track,” and that success will partly hinge on customers’ perception of the company’s viability.