Leading Middle Eastern mixed martial arts organization Brave CF is set to host an event on English soil for the first time, but there’s a twist.

Unlike most events, in which promoters throw open the doors to fight fans to introduce their brands of MMA to the marketplace, Brave is doing things a little differently.

Brave 24 will take place as an invitation-only event on July 25, with the organization bringing an exclusive introductory event to London for a specially-invited crowd of celebrities, influencers and dignitaries.

“Brave 24 will be an invite-only event, made to connect the sport of mixed martial arts to the highest level of influencers across all walks of life, including social media, business, sports and other ventures,” a press release from the organization stated.

The event, which will be held at the 8,000-seat Copper Box Arena in the heart of Stratford’s Olympic Park, is being described by organizers as a “once-in-a-lifetime show, which promises to turn mixed martial arts upside down.”

Brave president Mohammed Shahid said the aim of the event is to open more doors for the sport, and believes this unusual approach to holding an event will ensure the sport is put in front of the right audience to help the sport grow.

“Brave is looking to connect the biggest influencers to the best fighters in the world,” Shahid said. “This is about taking MMA to the next level, to expose the best and fastest-growing sport in the world to the wider audience.

“We want to make sure the sport grows, regardless of BRAVE. This is the vision of His Highness Sheikh Khaled bin Hamad Al Khalifa, and that’s what we want to do”.

No details of the fight card have been officially released to date, though MMA Junkie earlier this week confirmed the addition of a lightweight bout between Ireland’s Cian Cowley and Maciej Gierszewski, with fellow SBG fighter Nikolay Grozdev also expected to feature.