Most importantly, he presents this observation in the context of “fairness”. He recognises that the meaning Brownian Labour gave to that concept was not one that would be recognised by most voters, ie, taking money away from people who have worked hard in order to subsidise the lifestyles of those who have not. To most people, the word “fair” means that you get out of life pretty much what you put in. And no section of society believes that more fervently than the C1 and C2 voters who had been so infuriated by Labour in the 1970s that they gave Margaret Thatcher three election victories, only to return to Labour when they felt that it had a leader (Tony Blair) who understood their frustration. And now they have decamped again. They were not hugely confident that the Cameron Conservatives would address their concerns – which is why we now have the present mishmash – but they sure as hell knew that Labour had abandoned them.