There are a few tricks film marketers will use to shroud bad reviews on posters - taking single words out of context, putting 5-star reviews from disreputable publications in small font - but this one is particularly shocking/ingenious.

The Guardian gave Kray twins crime drama Legend two stars in its review, but they were placed in such a way as to look like the other three were hidden behind Tom Hardy’s head.

Reviewer Benjamin Lee confirmed as much on Twitter:

“Incredible way of making my two star review seem like I didn't hate the film,” he wrote.

While deceitful, many were simply amazed by the cunningness of the layout.

“Its so f*cking clever, I'm not even mad about the deception,” one Reddit user wrote.