Apple on Thursday sent out invitations to a special event being held on Sept. 9, 2014 at 10:00 am.

Typically Apple’s events are held either at the Yerba Buena Center in San Francisco or at the company’s campus, but this year is a bit different. Apple said in the invitation that the event will be held at the Flint Center for the Performing Arts in Cupertino, the city where Apple’s corporate headquarters is located.

It’s widely expected that Apple will introduce new iPhones at the event, which makes perfect sense—Apple has used the September event to launch new iPhones for a number of years now. Getting new products out in the fall sets the company up for a solid holiday shopping season, the busiest time of the year for consumers.

I will be at the event and will bring you coverage as it happens.