Most of the 3.2 beer market in Oklahoma is from national breweries. With COOP and other Oklahoma breweries venturing into 3.2 beers, there will be more local beers to choose from. Buying a local product always helps keep money in the state. More local sales mean more sales tax for the city and the state.

“The 3.2 market gives our existing fans and new audiences the opportunity to experience these new craft beers in the most common places we shop,” said JD Merryweather, co-founder and director of sales and marketing at COOP. “We’re really looking forward to expanding our presence in Oklahoma and growing our presence with hundreds of new venues. ...

“We have close relationships with businesses in the Oklahoma City area whose brands and company cultures mesh well with ours, and they have been crucial to these new releases,” Merryweather said. “All of our friends at H&8th Night Market have served as the public testing ground for these new releases over the last two years. We also recently set out to create a product that would appeal to the Red Coyote and COOP faithful. In collaboration with Red Coyote, we developed Negative Split. The name comes from an instance in which a runner runs the second half of a race faster than the first half, and now it is also a refreshing ale with hints of fruit and Belgian-style yeast.”