Asian American Consumer Spending

Asian Americans are the fastest-growing multicultural group in the U.S. and are 54 percent more likely than overall U.S. households to have incomes of $100,000 or more according to a new report released today by Nielsen, a global provider of information into what consumers watch and buy.

Nielsen's report on the lifestyles of Asian Americans is part of the company's collection of reports on multicultural consumers.

Key insights from the report on Asian Americans include: