Xbox Live is all about uniting gamers across devices so you can connect, compete and have fun everywhere you go. Today, we launched a new TV ad campaign with our partners at the NFL showing just how fun and fast it is to connect to Xbox Live and play with your community of friends. Be sure to check out the video above.

Starting with the original Xbox and regularly updated with Xbox One, your desire to play more has led us to invest continually in Xbox Live, bringing more live servers, closer to where gamers are, resulting in a faster and more reliable network. As a demonstration of that commitment, we were put to the test in an independent study confirming how fast and reliable Xbox Live is for our fans.

Xbox Live was rated highest for both speed and reliability by leading industry research firm IHS Markit,* which means you’re getting the fastest, most dependable multiplayer experience possible. The independent study included Xbox Live and PlayStation Network across the top selling games with matchmaking.

While it is great to see a third-party acknowledge where Xbox Live delivers for our fans, we recognize it is an ongoing journey that requires considerable investment, feedback and improvement. Managing and maintaining a network is complex and there is an army of individuals who work tirelessly on Xbox Live, because at the heart of it, they are gamers just like you. Our goal is to try and see bumps in the road before they start, or get through them as smoothly as possible. Just know that we have a team who works 24×7 to optimize your gaming experience.

Whether it’s quick matchmaking or performance you can rely on, here’s why a better gaming network makes all the difference:

The fastest way from login to gameplay. Xbox Live gets you to the action faster than any other console gaming network. According to the IHS Markit study, Xbox Live was noticeably faster in the category of network speed which included tests that measured time to log in to the network service, log in to game servers, join friends in a party, and upload an image to the network service.

Multiplayer you can depend on. When it comes to multiplayer gaming, network reliability is everything so you can log into your account and game servers with fewer network interruptions during gameplay. Fewer dropped games means more dropped opponents. The IHS Markit study included tests that measured how often the network was successful in allowing the gamer to join the network service, log in to game servers, and stay in the game to match completion without a network interruption.

A premium, best in-class social experience. With a faster network comes better, more life-like voice chatting and quicker upload speeds. Start parties in no time and connect with friends like they’re in the same room. According to the IHS Markit study, Xbox Live ranked ahead in the overall experience category which included tests that measured speed to invite friends to a party and a measurement of voice chat quality.

We’re always looking for ways to make sure your experience is the very best, and this is just a small milestone in the journey to delivering the best possible gaming experience this year and beyond. In fact, right now, we’re working hard to bring new features like Clubs, Looking for Group and Arena on Xbox Live as well as cross-play between Xbox One and Windows 10 PC to make it easier than ever to connect with people who have shared interests over Xbox Live. We look forward to sharing more as these features roll out worldwide.

On behalf of the full Xbox Live team, thank you to our fans for making Live such a great place to play. You inspire us to be better, and motivate us to continue to work hard to offer the fastest and most reliable service that we can.

*Independent IHS Markit study, June/July 2016. Tested on Xbox One v. PlayStation 4 on 5 of the top selling games with matchmaking; results may vary, not an endorsement.