WASHINGTON, DC — If you watch a lot of local TV news in the Washington, D.C., region, you may have noticed a couple anchors reciting a script handed down by Sinclair Broadcast Group warning viewers of the perils of biased and false news pervasive on social media. Those same WJLA anchors likely also vowed to report fairly and accurately, and asked you to comment on their website if you thought reporting crossed ethical lines.

Sound familiar? Well, you're not alone. A new analysis from media watchdog group Media Matters for America found that dozens of news stations — at least 66 across 29 states and Washington, D.C. — recited some version of the same script to their combined millions of viewers. And they're all required to do so by Sinclair, which is headquartered in the Baltimore suburb of Hunt Valley.

You can watch anchors from WJLA in Arlington/Washington read the lines below. The watchdog says the "hostage video"-like segments — which the group likened to propaganda — echo President Donald Trump's attacks on the press. The ads began airing on March 23 and have run in states including California, Florida, Georgia, Illinois, Michigan, New York, Ohio, Pennsylvania, Texas and Virginia.



Timothy Burke, video director at Deadspin, tracked down the local affiliates and found out when the scripts had been force-read, as he called it. He then spliced the numerous broadcasts into one, giant video, each uttering a familiar phrase: "The sharing of biased and false news has become all too common on social media." "Unfortunately, some members of the media use their platforms to push their own personal bias and agenda to control exactly what people think."

"This is extremely dangerous to our democracy."

Last month, CNN first reported that Sinclair, which owns or operates nearly 200 TV stations in America and is trying to buy Tribune Media, would require that its anchors record a promotional video about "the troubling trend of irresponsible, one sided news stories plaguing our country."

Peter Chernin, a media investor and longtime president of Rupert Murdoch's News Corp., called the Deadspin video "insidious," The New York Times reported. Democratic Rep. David Price of North Carolina on Monday also called the video "alarming," "disturbing" and "pro-Trump propaganda." On Monday, CNN obtained a memo in which Sinclair's senior vice president of news Scott Livingston defended the promos, calling them a "well-researched journalistic initiative focused on fair and objective reporting."