ICO or Initial coin offering era continues and marketing should be qualitatively prepared. Now STO (Security Token Offering) is also quite famous in this space. ICO, as well as STO, is an analog of IPO only in cryptocurrencies and tokens world. Another, perhaps more successful comparison is a fundraising campaign like Kickstarter, where users act as investors. By the way, there are rumors that Kickstarter is launching its platform to launch the ICO, but this is a topic for another article.

ICO appeared relatively recently and gained frenzied popularity both among investors and among organizers. To outline the marketing strategy and approach, let us first understand why users invest in ICO or STO and then marketing expenses.



Users = Investors

Perhaps, a few years ago all of us looked at investors as bureaucrats, businesspersons and just lazy people who receive dividends for their shares. The trade and stock shares look like a continuous stream for brokers. Remember the Wolf of Wall Street. Such foundation, human psychology, and money obsession have become a cornerstone of the ICO or STO success. They invest money in the project in order to get many times more. In the pre-ICO phase, the ratio is up to 100x! On crowd sale or ICO-phase, the ratio reaches 50x. With an investment of $100, you have a chanto ce get the $10,000 it seems phenomenal but everything is real in our world. The most successful companies place their tokens on popular cryptocurrency exchange platforms.



Audience

People scream at every corner of strategy and plan. However, they forget that the analysis of the industry and the audience should be the first point. If your project is focused only on the Danish market, forget about investors from the US and even more so from Asia. The richest investors are now from the US, China, Korea, Russia, and Japan. This is how the top 5 countries look. The whole strategy and plan should be maximally oriented towards these peoples. Otherwise, nothing will work. Additionally, new decentralized cryptocurrency exchanges are gaining popularity and ICO is a logical start for them. ICO and STO marketing in China is completely different, and if you are interested to know more just send us a message and our managers consult you.





White Paper

Industry analysis, the project idea and its future should be clearly shown in the white paper. The team should be involved and have a rich experience in this industry and niche. Education is also appropriate. But this is only the tip of the white paper's iceberg. The main essence is deeper and is an idea and a plan. Working in marketing for more than 7 years, we can safely say that white paper should be technically oriented and marketing-oriented. If the token is built upon Ethereum smart contract, you have to include this. Only mutual efforts can achieve success. The roadmap for the next six months should be carefully worked out. Marketing campaign success directly depends on the quality of the documents and your pitch. Use your resources if you can involve a graphic or UI designer.



ICO and STO Listings

One of the most effective ways to promote and advertise your ICO ideas. The top directory coinschedule.com has an about 50,000 daily users. The lion's share of which is in the United States. However, be prepared to pay flistinging your ICO/STO. The cost ranges from $200 to $3000 for each listing. Some of the sites present a free posting but it is worth the time for you. Usually takes 2-4 weeks to review your application.

Efficiency: average.

Cost: $15,000 +.

Tip. When choosing listings, pay attention to the target audience. If South Korea, or China, prevails there, but you do not have localization in these Asian languages, the result will be deplorable. Investors ICO become objectionable projects, so to succeed in your packaging; the information must be full, self-sufficient and self-promoting.



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