To buy his favorite oatmeal, Gregory Kelly drives to a city 40 miles away rather than sharing his data with an online retailer, or purchasing it from the company's web site, "which he says is riddled with tracking software from Google," according to the Washington Post:While there's no data on how many people are avoiding Google, the article points out that DuckDuckGo is now averaging 42.4 million searches every day -- up from 23.5 million a year ago.But at least one Berkeley tech consultant acknowledged that "the improvement is mostly in the category of self-righteousness." Seeking an office software with better privacy protections, he's now paying $100 a year for a subscription to Microsoft Office 365.