The majority of shoppers enter the market not knowing what car they want, so we are excited to use VR to give car buyers a truly immersive experience that lets them discover and explore cars at their leisure, said Gaurav Misra, CMO of Vroom. To date, theres been a lot of noise about VR experiences related to entertainment and gaming, so we are thrilled to be one of the first innovators offering a real-world shopping experience that is rich, meaningful, useful and entertaining.