Inspired by Marshall McLuhan's characterization of "Cool" media, which require participation or completion by the audience.



"Instead of depicting a world that matched the world we already knew, the artists turned to presenting the creative process for public participation. He has given to us now the means of becoming involved in the making-process. Each development of the electric age attracts, and demands, a high degree of producer-orientation. The age of the consumer of processed and packaged goods is, therefore, not the present electric age, but the mechanical age that preceded it.”