KIM WINSER, former chief executive of Aquascutum, Pringle of Scotland and Agent Provocateur, is launching her own womenswear line. Entitled Winser London, the collection will be an entirely online venture, featuring "great pieces that work for more than just a season".



The fashion boss has spent the last few years acting as a consultant for private equity funds, and is utilising her extensive experience in the luxury fashion sector in preparation for the new launch. There are currently no plans to launch an accompanying shop.



<p class="BasicParagraph">"This project really excites me on so



many levels, not only am I building a new fashion business with



longevity in mind, it is also very personal to me because after my



years in the fashion world, I have gained an understanding of what



women want to wear," said Winser. "Winser London will support and



style our customers through a relevant and evolving style



agenda."



<p class="BasicParagraph">The debut collection will feature a



series of simple, elegant separates - including tailored trousers,



a classic trench coat, slouchy jumpers and fitted dresses - with



prices ranging from £35 to £250. Yasmin Le Bon has been enlisted as the face of the label.



<p class="BasicParagraph">"It has been really lovely to be



photographed in product I would genuinely want to wear," said Le



Bon. "I was delighted to be naked with [the Winser London] cashmere



even on concrete floor!"



<p class="BasicParagraph">Winser London will launch on February 15



to coincide with London Fashion Week - but the website, winserlondon.com, is up and running now for



customers to register early. The collection will also be stocked at



Net-A-Porter.