Diamonds... and women... they are so close and so far from each other...Women have been favoring these sparkly stones for centuries already. Mae West has once said, "I never worry about diets. The only carrots that interest me are the number of carats in a diamond!"America features a wide range of stores which house diamonds for decades. One of them has been around since 1924, offering the best quality diamonds at the lowest possible prices. Zales ...the best-known name in retail jewelry.The company also launched its online location at Zales.com. It also provides the richest choice of rings, necklaces, pendants, cameos, earrings and bracelets in a wide variety of designs at discount prices. The company's coupons offer discounts on jewelry, delivery and personalized orders. At sales times the company brings its prices to 60% down.Online Zales store enables customers to design their own rings. Among the possible options are engagement rings, quick-ship engagement rings, three-stone rings and bridal sets. These orders usually take from 2 to 4 weeks to be delivered, except for quick-ship engagement rings with the 5-day delivery service.On the Zales.com web site one may read more about diamonds and their main characteristics in a specialized pad "Diamond Education".One will also appreciate the company's flexible payment options. In additional to accepting all major credit cards (Visa, MasterCard, Maestro), Zales also provides its own credit card with convenient payment plans. Zales also offers its online customers the option of paying with PayPal and Bill Me LaterÂ®.Earlier, the company announced its possible merger with Kays Jewelry. The form of partnership has not been yet revealed, however it is more likely that Signet is about to acquire Zales. These news are rumors only while are not backed by official statements from any of the companies.On the other hand, the merger is no surprise as Zales has been through tough times recently with a bunch of its retail locations closed. A year ago the company started its anti-crisis program and closed 123 stores. Another reason to cut locations was the company's plan to reach $65 million in annual savings.Anyway, before the 'transaction' even starts, Zales is a purely American company and offers diamonds of no lesser purity. The company's family of brands include Zales Jewelers, Zales Oulet, Gordon's Jewelers, Peoples Jewellers, Mappins Jewellers, and Piercing Pagoda. Under these names the company operates 1,931 retail locations across the US and Canada as well as Puerto Rico.