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To celebrate the start of the 2009-10 season, the National Hockey League and the National Hockey League Players' Association will host their annualAwareness Month in October. The League-wide initiative includes numerous activities that involve all 30 clubs, players, management and fans, as well as the creation of-themed merchandise -- all with the goal of raising awareness and funds for this important cause. Each NHL club will designate one October home game as itsAwareness Night. The teams will collaborate with local and national cancer organizations to promote cancer awareness and raise funds for hockey's most important fight. Events will include on-ice presentations, 50/50 raffles, promotional giveaways, contests and discount ticket offers. Arena suites and tickets will be donated to children's hospitals and cancer-affiliated programs, and young patients will be involved with in-game opportunities -- including rides on the ice resurfacer, puck drops, radio booth visits and player meet-and-greets. There also will be online, live and silent auctions of signed items, including helmets, sticks, jerseys and other team merchandise. Several clubs will continue to promote awareness by participating in local hospital visits and fundraising runs and walks.Last year's initiative raised more than $600,000 in support ofLavender, which represents awareness for all cancers, is once again the designated color for this year's initiative and will be worn by the hockey community throughout October. Members of the hockey family, including NHL coaches, broadcasters and team personnel, will wear a commemorativetie during games in October. The lavender-striped tie features an embroideredlogo and is manufactured by Thomas Direct Sales Inc. Also, in support of this initiative, all NHL players will wear adecal on their helmets during all regular-season games in October.Additional one-of-a-kind apparel has been created to support-- including a lavender ladies' scarf by Thomas Direct Sales that features asymbol and puck pattern throughout and thelogo at two ends. Ladies' and men'steam-specific caps also will be available. The ladies' lavender garment-washed cap, designed by New Era, features a team logo on the front and an embroideredlogo on the side. The men's cap is Reebok's official 2009-10 Draft Day cap with theembroidered patch on the side.New to this year's collection of merchandise is the NHL Dream Capsule by UPI Marketing andmen's & ladies T-shirts by Old Time Sports Inc. The NHL Dream Capsule is an interactive fashion accessory which enables the owner to create his or her goals and dreams, write down those dreams, insert them into the NHL Dream Capsule and wear the dreams on a daily basis. Each NHL Dream Capsule is team-branded and can be worn as a necklace or used as a keychain. The Old Time Sports T-shirts feature distressed team specific andlogos.To further promote this initiative, the NHLPA and the NHL, together with Getty Images, NHL Images and Greystone Books, will publish Reflections 2009 -- The NHL Hockey Year In Photographs. The third of an annual visual celebration series, the book chronicles the highlights and candid, behind-the-scenes images from the 2008-09 NHL season. Copies of the book, autographed by team captains, will be auctioned on nhl.com and nhlpa.com during October.Hockey fans will be able to purchase the commemorative tie, scarf, caps, book, t-shirts and NHL Dream Capsules at shop.nhl.com, team stores and the NHL Powered by Reebok store in New York. In addition, the Dream Capsule will be sold exclusively at Loblaws Stores in Canada. A portion of the proceeds from the sale of all these products will benefit"Throughthe NHL family continues to build upon our long-standing tradition of addressing important social issues in North America and around the world," said Kenneth Martin , Jr., NHL Vice President of Community Affairs. "Collectively we have raised over $10 million dollars to support cancer research, and remain committed to helping find a cure for cancer. We encourage our fans, teams and players to join us in this fight, and demonstrate that our Biggest Assist Happens Off the Ice.""The players and the entire hockey community continue to show dedication to this cause by joining forces in a powerful manner through, seeking out a cure to an illness that unfortunately has impacted us all," said Devin Smith, the NHLPA's Director of Marketing & Community Relations. "We anticipate the month of October being very successful in furthering our efforts to raise awareness."The schedule ofAwareness Nights:Dallas @ CalgaryFlorida @ CarolinaNY Islanders @ BostonWashington @ DetroitMinnesota @ San JosePittsburgh @ TorontoNashville @ DallasTampa Bay @ OttawaPhiladelphia @ FloridaLos Angeles @ ColumbusSt. Louis @ PittsburghDallas @ Los AngelesDetroit @ PhoenixCarolina @ ColoradoMinnesota @ St. LouisColumbus @ AnaheimSan Jose @ AtlantaNashville @ ChicagoNY Rangers @ MontrealFlorida @ PhiladelphiaDallas @ St. LouisEdmonton @ VancouverPhoenix @ NY RangersPhiladelphia @ WashingtonNY Rangers @ NY IslandersBuffalo @ NJ DevilsDetroit @ EdmontonOttawa @ Tampa BayChicago @ NashvilleToronto @ BuffaloNY Rangers @ Minnesota