In others’ words

There are a lot of books out there that show collections of logos. But David Airey’s Logo Design Love is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in a reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.

— Tom Geismar

A comprehensive survey of the logo design process. Easy to read, and lovely to hold. The personal, conversational tone on David’s blog bleeds right over to the book. Warm yet consummately professional. He tells you what you need to know about logo design, and refrains from abstruse pontificating that some other design books get mired in. If you want to design logos and brand identities, there is no better book

— Douglas Bonneville

Small business owners who are just setting up or who want to redesign their logo should use this as an instruction manual to help generate timeless brand recognition. Great read and very clear. If you have any interest in logo design this is the best guide out there.

— Jamie Ward

Not only is it beautiful to thumb through, it provides clear and meaningful information to help make any designer better at logo design. Definitely recommended, and worth far more than the asking price.

— Jordan Butler

The design world is better off for this book.

— Ben Terrett