Kobo has launched a loyalty scheme for customers called Kobo Super Points.

Readers can choose free membership and earn 200 Kobo Super Points for every £10 spent on e-books and magazines or for £6 annual membership, ‘VIP Members’ can earn double the points per purchase, and gain access to an array of discounts and offerings, including 10% off an exclusive list of more than one million titles every day.

Michael Tamblyn, president of Rakuten Kobo Inc, said: “While we’re constantly looking for ways to amplify the reading experience, we also remain focused on how we can delight our new and existing customers. The Kobo Super Points program is our way of acknowledging loyal readers for doing what they love most, and we look forward to thanking our customers by rewarding them with the content they enjoy.”

The program is currently available in Canada, the United States, the United Kingdom, Australia, and New Zealand.