Peter Brant II ignites firestorm with 'Kill Obama' joke

NEW YORK, NY - SEPTEMBER 10: Peter Brant II and Yvette Prieto attend the Alexander Wang Spring 2012 fashion show during Mercedes-Benz Fashion Week at Pier 94 on September 10, 2011 in New York City. NEW YORK, NY - SEPTEMBER 10: Peter Brant II and Yvette Prieto attend the Alexander Wang Spring 2012 fashion show during Mercedes-Benz Fashion Week at Pier 94 on September 10, 2011 in New York City. Photo: Neilson Barnard, Getty Images Photo: Neilson Barnard, Getty Images Image 1 of / 6 Caption Close Peter Brant II ignites firestorm with 'Kill Obama' joke 1 / 6 Back to Gallery

Peter Brant II, son of billionaire print magnate Peter Brant and supermodel Stephanie Seymour, and a high society darling who is making regular fashion headlines, is back in the spotlight.

This time, it's for joking about killing newly re-elected President Barack Obama.

The younger Brant, who grew up in Greenwich, made the joke Wednesday morning in a text conversation with friend Andrew Warren. Brant reportedly posted a screenshot of the exchange to Instagram, a photo-sharing program and social network.

"Guess were [sic] poor now," grouses Warren.

"I have a contingency plan," Brant replies. "Kill Obama hahaha."

Warren then wrote: "HAHA well Atleast (sic) women have rights. Oh wait I don't care."

Brant replied: "Hahahaahaha exactly."

The exchange was reported by several websites.

Brant later apologized, telling the website Fashionista he had "no intention of killing anyone."

"Obama is now our president and as such I support him. What Andrew and I said was stupid and I'm sorry to anyone we offended. This is a time when we need to be unified as a country and not let any petty stupid humor get in the way of that."

Warren took to Twitter to make amends, tweeting "People seriously need to take a joke, the instagram obviously wasn't serious. Everyone can move on now I obviously believe in women's rights."

Brant's friend even posted a photo on Twitter, where his location is listed as "NYC/HAMPTONS," purporting to show that he had made a donation to the Virginia-based Feminist Majority Foundation.

Threats to the president are not usually taken lightly. Two years ago, a Stamford man was arrested after he wrote letters threatening Obama and left them at Greenwich Democratic headquarters.

While Joseph Antonelli avoided going to jail by being granted accelerated rehabilitation last year, he did not escape a tongue-lashing from an irritated judge in state Superior Court in Stamford.

"In this great country we have the privilege of going to a voting booth (to register political differences)," Judge Richard Comerford told Antonelli. "He is our president. He represents the people of this great country. We don't do or say stupid things toward him. We respect the office. It is as simple as that."

No word yet on whether the "well-spoken product of cross-pollination of the Übermenschen," as the New York Times put it, has been questioned by police. Greenwich police could not be reached for comment Thursday.

Brant and his younger brother Harry are rising stars in the New York City fashion world, having been dubbed the "New princes of the city" in a New York Times Fashion & Style story this summer.

Their father, an art-collecting, polo-playing print magnate who founded the Greenwich Polo Club, and mother, who was one of Victoria's Secret's first "Angels," were involved in a messy divorce in 2010 but have since reconciled.