Razor-maker Gillette has courted controversy again, with a new ad depicting a father teaching his transgender son how to shave.

The advertisement, posted on the company’s Facebook page, shows Samson with his father, talking through the process of shaving and his gender transition.

“Growing up I always wanted to figure out what kind of man I wanted to become and I’m still trying to figure out what kind of man I want to become,” he says.

“I always knew I was different. I didn’t know that there was a term for the type of person that I was.

“I went into my transition just wanting to be happy. I’m glad I am at the point where I’m able to shave.”

His father gently talks him through the process of shaving, saying it was “about being confident” and that he was “doing fine”.

“I’m at the point in my manhood where I’m actually happy,” he says.

Samson shared the post on his Facebook page, thanking Gillette for the opportunity and paying tribute to his father — who he said had been one of his “greatest supporters” during his transition.

“I am confident that this ad will encourage many of my trans siblings and fill them with the knowledge that our existence in this world can be filled with the love and support we deserve,” he said.

Gillette came under fire back in January for an ad campaign tackling toxic masculinity, which prompted an online backlash and calls for a boycott.

However, the response to the latest advertisement appears to be positive, with social media users praising the video for being inclusive.