The accident-prone Montague Street Bridge has lit up the imagination of Melburnians online, with parody accounts and memes confirming one way of dealing with a major traffic hazard is to anthropomorphise it. It is only a matter of time before T-shirts and tea-towels start emerging.

There have been at least five collisions since the start of this year alone, including a serious tour bus crash.

This means the bridge has been has been hit by a total of 99 vehicles since 2009.

VicRoads has started working on new gantries to alert bus and truck drivers to the bridge's height.