Musician William James Adams (known professionally as “will.i.am”) spoke candidly about his devotion to veganism, stating, “I am violently vegan,” during a recent interview with British newspaper The Sunday Times. Sadly, the Black Eyed Peas singer and The Voice judge has tinnitus, a disease that leads to full hearing loss but bets on his plant-based diet to keep him in optimal health. Adams explained that he identifies as vegan for his health, environmental reasons, and to end animal suffering. “I’m fighting for a healthier me and a healthier planet. I started realizing … urgh, I was eating, like, rotted animal lactate … that came from freaking cow’s tit? That’s disgusting,” Adams said. “We operate on frequencies that are wireless. We [launch] satellites that orbit the planet. Why are we acting like freaking savage predators still? Haven’t we evolved?” Adams also infused his newest Black Eyed Peas single, “Vibrations pt.1 pt.2,” with vegan lyrics. “You eat the yellowtail, Imma [sic] eat the plant-based. I ain’t chewing on no food, with two eyes and a face,” Adams raps on the track. “Got a new attitude, gotta stay elevated. If somebody hate, let them hate and kinda motivate.” Adams transitioned to veganism last year and urges his fans to join his “V.Gang”—which, according to the musician, is “a group of people taking a hardcore gangster approach to wellness and [conscious] living.”

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