WATERLOO REGION — People using Waterloo Region's roadways by car, bicycle or foot are being asked to complete a quick online survey on road safety.

The results will help tailor a public education campaign the region will launch at the end of January and run for the year as part of a strategy to reduce fatalities and injuries on local roads.

About 750 people have filled it out the survey so far.

"We're getting some good feedback," said Bob Henderson, manager of transportation engineering for the region. "That will be used as a benchmark to understand people's perspectives on road safety."

The survey includes questions such as: What type of collision do you think happens most often on Waterloo Region roads? Where do you think the most common location for a pedestrian to be hit by a vehicle? What do you think is the most common cause of collisions in a roundabout?

Another survey will be done after the end of the campaign, which will focus on four key areas based on a look at the collision database to determine where road users are most likely to be injured or killed.

Cyclists and pedestrians are most vulnerable crossing at signalized intersections, while rear-end collisions are a major hazard for motorists. Roundabouts will also be included in the campaign, not because road users are most vulnerable there but as part of the region's ongoing education efforts.

The campaign will shared on social media, posters, and bus and radio ads.

You can take the survey, which closes Jan. 28, at www.engagewr.ca/road-safety-education-campaign.

jweidner@therecord.com

Twitter: @WeidnerRecord