Cryptocurrencies and Bitcoin in particular have mainly reached the mainstream TV audience via the news whenever there was a hacker demanding a ransom or a story about terror financing. The always interesting field is finally getting some more theatrical focus with a new series from Crackle called StartUp.

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The producers describe the show as a “Crackle Original Series about a group of unlikely business partners who take dirty money to fund their start-up—and risk paying with their lives.” It stars Adam Brody (The O.C., The League), Edi Gathegi (The Blacklist, Twilight), Otmara Marrero (Graceland) and Martin Freeman (The Hobbit, Sherlock).

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Crackle is Sony Pictures Entertainment’s online streaming service and the company is trying to lure in young millennial viewers, known to be TV cable-cutters, with a drama about their favorite subject, Bitcoin alternatives. The action follows the adventures behind GenCoin, a cryptocurrency venture on its tumultuous road to disrupt the prevailing global financial order.

In an interview with Hollywood’s Deadline, Crackle GM Eric Berger said: “It’s also a very unique look at the tech world that we hadn’t seen before. So, this is not like a Silicon Valley or a social network take. This is about some real grassroots tech development and explores how these great ideas are happening in garages in Miami, which is a burgeoning tech scene, but it’s representative of how tech is developed around the world.

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And this cryptocurrency is a fascinating topic that is very hot right now and a lot of people are exploring ways to get into cryptocurrency and make money through cryptocurrency. But the last thing we found is that it was very authentically youth-oriented. That it had a real mature millennial appeal touching on many of the issues that are real to them.”

Watch the exciting trailer:

And all of the show’s episodes (might be restricted in certain countries):



















