Even though some state lawmakers are pushing a plan to privatize liquor stores, that's not stopping current state stores from changing their marketing strategy.A Fine Wine and Good Spirits "Premium Collection" store at the Carlisle Marketplace is the first of its kind in the Susquehanna Valley.The store is double the size of a standard state store and offers a bigger selection, a tasting bar to highlight new products, and a more convenient layout."We think by putting stores together like this, you're going to have a better shopping experience and the people who are our real shareholders - the citizens of the Commonwealth - will enjoy coming here to shop," said Joseph Brion, PLCB chairman.The PLCB plans to open two more of the new stores in the Lancaster area. At least one of them is set to open by the end of this year.

Even though some state lawmakers are pushing a plan to privatize liquor stores, that's not stopping current state stores from changing their marketing strategy.

A Fine Wine and Good Spirits "Premium Collection" store at the Carlisle Marketplace is the first of its kind in the Susquehanna Valley.


The store is double the size of a standard state store and offers a bigger selection, a tasting bar to highlight new products, and a more convenient layout.

"We think by putting stores together like this, you're going to have a better shopping experience and the people who are our real shareholders - the citizens of the Commonwealth - will enjoy coming here to shop," said Joseph Brion, PLCB chairman.

The PLCB plans to open two more of the new stores in the Lancaster area. At least one of them is set to open by the end of this year.



