Topshop chief Sir Philip Green has apologised for the decision to tear down a display promoting a feminist book in his flagship store.

The tycoon was embroiled in controversy when a pop-up shop promoting Feminists Don’t Wear Pink (And Other Lies) was removed after just 20 minutes last Thursday.

The decision provoked anger from Scarlett Curtis, daughter of comedy writer Richard Curtis and broadcaster Emma Freud, who compiled the book of essays.

Topshop chief Sir Philip Green has apologised for the decision to tear down a display promoting the feminist book Feminists Don’t Wear Pink (And Other Lies) in his flagship store after just 20 minutes last Thursday

Last night Sir Philip told The Mail on Sunday: ‘I am fully a supporter of their cause and I’m sorry that there was a genuine misunderstanding.’

Media coverage this weekend helped the book to soar up the bestsellers’ list.

Last night Sir Philip told The Mail on Sunday: ‘I am fully a supporter of their cause and I’m sorry that there was a genuine misunderstanding’

A gleeful Ms Freud wrote on Twitter: ‘Dear Philip Green, you took down my daughter’s book’s pop-up in Topshop – and the book is now number 3 in the bestsellers’ list. Thank you very much indeed.’

Topshop is donating £25,000 to Girl Up, a UN charity that will receive proceeds from the book.