Sometimes, it sounds like marketers are speaking another language—especially when using terms associated with specific marketing tools and platforms. It gets even more complicated when certain terms aren’t standard across all platforms.

Sort your way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On, and Eloqua in our infographic.

How to Speak “Marketing Automation”

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Marketing Automation Glossary Transcript