Alex, Thomas, Daisy Keech, 20, and Kouvr Annon, 19, live at the house full time. As the oldest, Thomas acts as a default den mother. Though Chase helped put money down for the house, Thomas manages schedules, handles the house issues and resolves the inevitable conflicts. Unlike Team 10 and other groups, Hype House doesn’t take a cut of anyone’s revenue.

The house does have strict rules, however. Creators can have friends over, but it is not a party house. If you break something, you have 15 days to replace it. And if you want to be a part of the group, you need to churn out content daily.

“If someone slips up constantly, they’ll not be a part of this team anymore,” Thomas said. “You can’t come and stay with us for a week and not make any videos, it’s not going to work. This whole house is designed for productivity. If you want to party, there’s hundreds of houses that throw parties in L.A. every weekend. We don’t want to be that. It’s not in line with anyone in this house’s brand. This house is about creating something big, and you can’t do that if you’re going out on the weekends.”

In order to make a splash on the internet, you need the right people and so Chase acts as Hype House’s unofficial talent scout and a behind-the-scenes operator. He has a knack for spotting influencers early and knows what qualities it takes to get big online.

You have to be young, you have to “have a lot of energy and personality and honestly a little weird. The weird people get the furthest on the internet,” Chase said. “You either have to be talented at something, or a weird funny mix, or extremely good looking.”