MTV UK has announced the start of production on a Newcastle-based reality TV show named Geordie Shore.

The Jersey Shore-inspired programme will follow a group of Geordies in a bid to "bring the personality of the North East alive to viewers in the UK and around the world".

Kerry Taylor, acting SVP and director of television at MTV Networks UK & Ireland, said: "It's fantastic that the UK is going to be the first international MTV territory to take inspiration from the cultural phenomenon that is Jersey Shore and reimagine it for a UK audience.

"Newcastle is an amazing city with a culture and ethos of its own. So while the location and cast will of course be new, viewers will absolutely relate to their trials and tribulations and ultimately welcome them into their homes, every week."

Geordie Shore will be executive produced by Fiona O'Sullivan, head of factual at Lime Pictures, and Steve Regan, editorial director at MTV UK.

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