Everyone loves beautiful designs, but when it comes to branding and marketing, design has a purpose to solve.

1. Design communicates brand.

2. Effective design increases brand visibility

3. Successful design drives conversions

4. Good design successfully communicates the marketing messages

5. Design makes a memorable impression on the consumers

6. And last, but not the least, Design is the silent ambassador of a brand- an idea that was put forward by the famous designer Paul Rand.

Whether you are designing a logo, a social media post, presentation template, packaging design, website design or an outdoor marketing campaign, here are three branding basics you must know as a graphic designer.