Google’s Trends function is like an eye into the subconscious of the world. The search habits of worldwide internet users show what people are interested in, and what information is driving discourse in communities—both organic and digital—around the globe. In fact, you could say what Google has stumbled upon with this clever little widget is a representation of what founding French sociologist Émile Durkheim dubbed ‘the collective conscience.’

In utilizing Google Trends, our SEO experts found out some fascinating details about blockchain, cryptocurrency, Bitcoin, and Ethereum, particularly in regards to contextualizing all those phrases in the world-at-large. Recently, we queried search trends for essential phrases like ‘Blockchain,’ ‘Bitcoin,’ ‘Ethereum,’ and Cryptocurrency,’ but this time, we opened up the comparisons to some of the most searched terms in tech, politics, and culture all over the world.

Let’s begin…

Bitcoin vs. Donald Trump