Facebook is a free website for world-wide social networking. It’s the second most popular website on the internet with more than 100 million users. If you have a business or product that you want to promote to the public, Facebook serves as the perfect, no cost outlet for advertising. You can fill your profile page with information about your business opportunity and allow your friends to discover the benefits of your services for themselves.

It’s Free Advertisement

In addition to your profile page, you can advertise your opportunity via your Facebook wall, groups, fan pages, notes and videos. Although, friend requests, Facebook messages, chats and your friends’ walls are other outlets that can be used for promotion, these methods can destroy your credibility as a professional marketer. As an effective marketer, you should avoid unsuccessful and annoying promotional strategies that invade the personal space of your prospect. Present yourself as a real person rather than a salesperson who is only interested in pitching their business opportunity.

You Can Easily Reach Your Target Audience

Although Facebook is a free network, they have established a pay-per-click advertising system. Facebook advertising allows you to target your prospects according to sex, age, location, language and personal interests. Finding your target audience is ideal because these are the people who need what you have to offer. Yes, you will pay a price for attracting your prospects, but this Facebook feature allows you to narrow down your search to such a specific group of people that you should compare this investment to buying bait for fishing.

It Allows You to Build and Maintain Relationships

Realistically, everyone who adds you as a Facebook friend will not endorse your business opportunity. However, this doesn’t mean that it’s time to remove them from your friends list. Take time to develop a genuine relationship with your potential prospects. If you establish a friendship, they will be more inclined to trust you and value your opinion. Although they may not be interested in what you have to offer right now, they might change their mind in the future; and when that happens, they know exactly where to find you.

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