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Bouchard remains a social media powerhouse. She has 1.7 million Twitter followers, which, at last count, left her just behind the likes of singer Michael Buble (2.3 million) and MMA fighter Georges St-Pierre (1.9 million) and just ahead of TSN’s Bob McKenzie (1.6 million) and the Montreal Canadiens (1.4 million) on the top Canadians list.

She also has 1.7 million followers on Instagram and 1.5 million followers on Facebook. As well, she’s well known for having appeared in Sports Illustrated swimsuit issues.

There’s a Bouchard fan group known as the Genie Army. There’s a Genie Army web site and a Genie Army Twitter page with nearly 8,000 followers.

She has steadily fallen in the WTA rankings in the past four years. She topped out at No. 37 in 2016 and No. 43 last year, and in mid-January this year, she came in at No. 112, marking the first time she had dropped out of the top 100 since 2013.

She’s currently No. 129.

The VanOpen is an International Tennis Federation event, which allows women’s players to earn points towards WTA rankings. Thanks to a strong field at Hollyburn, de Voest believes that Bouchard could climb back into the top 100 with a good showing.

“This could wind up being a good decision for her,” he said.

He added the “tennis side,” of the tournament doesn’t change with the addition of Bouchard, but admits the “crowd control, parking and security will definitely need to be looked at and possibly adjusted.”

Bouchard, who was Tennis Canada’s Female Player of the Year in 2013, 2014 and 2015, was the first Canadian singles player to compete in a Grand Slam final, doing so at Wimbledon in 2014.