Bicycle Nomad, that handsome cyclist from the California Golde project and beyond, has teamed up with Blackburn to become a brand ambassador. As someone who has played a small role in Blackburn’s bicycle touring lineup, this makes me excited. Erick Cedeño (Bicycle Nomad) is a beautiful human and I’m personally looking forward to seeing where this goes. I think Erick’s quote sums up the importance of this partnership:

“The cycling industry needs to have more representation in its marketing, so adults and, more importantly, children, can see themselves on a bike exploring their city, their country and their world,”

If you’re interested, the full press-release is below…