For the incredibly-easy-to-Google record, 21st Century Fox has a 5% stake in Vice Media who, in turn, SBS is partnering with to build a new channel which SBS 100% owns and operates. No precious publicly owned spectrum is being auctioned off to Uncle Rupert. We are creating something new out of two broadcasters that have an incredible amount in common.

And special note for my beloved ABC colleagues who seem to forget that the ABC's entire publishing arm ABC Books is an actual part of News Ltd. I know this because they are lovely and I've released two books with them... which you should absolutely buy. #RIPMySoul.

And as for the hipster douchebag charge….. just you wait. When the Viceland move was first discussed internally at SBS months ago I took the time to go through all of the shows that Viceland had produced and I was floored. SBS will make an announcement very soon about the shows that will launch on the channel but let me assure you that I have seen stunning programmes on music, sexuality, feminism, technology, sports, food, alcohol, terrorism and yes, good ole fashioned drugs that simply blew me away. Beautiful filmmaking, great characters and stunning storytelling. There are programmes that both revel in hipsterism and utterly challenge it by showing you a world that almost never gets shown on tv. And certainly never shown with this panache.

For those wondering how the Viceland content fits within the SBS charter....