Economic Development Winnipeg (EDW), along with the city of Winnipeg, today unveiled four new signs that will greet visitors as they enter the city.

Winnipeg’s new slogan, “Pegasus welcomes you to The Peg,” now blares from a sign where the winged horse of Greek mythology fame can be seen galloping into the prairie skies.

The nickname The Peg has been growing in use for well over a decade now, and the symbol of Pegasus was unanimously voted in as the city’s new mascot/symbol of choice in a public poll that was sent to millennials and high school students – the future of the city – in October of 2018.

Pegasus beat out choices that included a Richardson’s ground squirrel named Richie, Bernice the bison, and an elm tree with the moniker Leif.

Once the results were tabulated, work immediately began on the new Pegasus signs, with today’s unveiling being met with responses that one could only describe as, “hot to trot.”

“I think it is just a really inspiring sign” said Edith Bloomer, a 76 year-old retiree who attended today’s unveiling with her granddaughter Shauna. “While we mustn’t forget that the Golden Boy too is straight from Greek Mythology [Hermes], so this really ties it together nicely.”

"I applaud these young millennials on choosing such a strong symbol," Bloomer continued. "Although I think the vote should also have been put to older citizens too," she conceded.

During the announcement, which was attended by dignitaries and equine enthusiasts, Cody Chomiak, the director of marketing for Economic Development Winnipeg and Tourism Winnipeg had this to say:

“This idea really had wings. Plus, there is the added fact that Winnipeggers love horses, so the new sign and mascot really seemed like a no brainer.”

You can now find the four new signs along the Trans-Canada Hwy (west and east entrances), along with Highway 75 south, and Main Street north.

EDW plans to launch a line of unisex crew neck sweaters to help promote the city's new brand.