Alluding to what he described as a moment of exciting change for the commercial launch industry, the newly appointed head of the United Launch Alliance (ULA) discussed how his company, the primary U.S. national security launch provider, will adapt to remain on top.

At an event Thursday hosted by the Atlantic Council, Salvatore “Tory” T. Bruno, ULA president and CEO, described his sense of “irrational optimism” at the future of the commercial launch industry. Widespread accessibility will be the key feature of a new environment, he explained, one where government and new commercial customers will need access to space to accomplish “missions we couldn’t conceive of in the past.”

ULA, the Boeing-Lockheed Martin joint venture established in 2006 with a record of 89 successful launches, is banking on experience to remain ahead in an industry facing new competition and possible constraints from foreign policy pressures. Last April, Space Exploration Technologies Corp. (SpaceX) filed a complaint against the U.S. Air Force for awarding an $11 billion block buy contract to ULA for five years’ worth of launches on its Evolved Expendable Launch Vehicle (EELV). ULA has stated this block buy saved the government $4 billion, cutting launch prices in half. SpaceX has argued it can offer the same service for much less and is vying to compete for national space security launch contracts.

Although not referring to SpaceX directly, Bruno cited ULA’s “perfect record of mission success,” and “great heritage” as the benefit of doing business with the company. But the country is demanding new things, he said, and “I am going to transform this company.” Bruno vowed to “cash in” the company’s decades of experience, reorganize to make it more agile, and establish new business models to adapt to the new environment. These changes will lead to improvements in how ULA interacts with its customers, both governmental and commercial, shorter launch cycles, and launch costs cut in half again.

Among the changes already under way, in September ULA announced a partnership with Blue Origin for the development of an alternative to the Russian-built RD-180 engine which ULA uses on its Atlas V vehicle. In light of deteriorating diplomatic relations between the United States and Russia, for the past several months policymakers and industry leaders have been debating alternatives to reduce U.S. reliance on Russia for putting critical national security assets in orbit.

ULA intends to phase out the RD-180 over time and transition to an “American solution” to launching satellites using Blue Origin’s BE-4 rocket engine. Bruno said that transition is coming “very soon,” but ULA will continue buying RD-180s under its existing contract with RD-AMROSS and is accelerating their delivery. ULA wants to have eight rather than five delivered next year, he acknowledged.

Senator John McCain (R-AZ), expected to chair the Senate Armed Services Committee (SASC) in the next Congress, included language in the Senate version of the FY2015 National Defense Authorization Act (S. 2410, sec. 1623) prohibiting DOD from contracting for space launch services from companies using Russian suppliers. Asked about his reaction to the language, Bruno replied that, as originally drafted, the language would have been “very harmful” to ULA in ways “the drafters did not intend” and is being revised as part of negotiations over the final version of the bill.

When asked by a reporter for Russia’s news agency, Itar-TASS, why the RD-180s were being phased out and deliveries accelerated, Bruno made no reference to the tense geopolitical circumstances, however. Instead, he framed it strictly as a business decision. Praising the RD-180 as a “great” engine that is very reliable with “terrific performance,” he nonetheless said it was time to move past the technologies of the 1970s and 1980s and build a lighter engine with improved thrust. As for moving up the delivery timetable, he said that was in response to anticipated market demand for more Atlas V launches.

The Atlantic Council has posted the webcast of the event on its website.