This survey is a part of a research study currently being carried out by a group of students at the School of Business from Trinity Western University. The purpose of this study is to gauge consumer attitudes towards fairtrade coffee.



Survey participation is voluntary and individual responses will be kept strictly confidential, with only aggregate results being reported. The questionnaire takes approximately 4 minutes to complete. You can stop the survey at any time. Please be assured that all the responses are anonymous and will remain strictly confidential. By completing this survey, you are consenting to participate. Given that the survey is anonymous, there are no apparent risks to participating in this study. There are no direct benefits to you by agreeing to be in this study. To withdraw your data you must do so prior to submitting your survey. If you withdraw, the data collected from you will be discarded and will not be used for our data analysis. Once you have submitted your survey, your data cannot be removed because the responses are anonymous.



Your participation and valuable contribution to this research is greatly appreciated. If you have any questions about the survey or concerns, you may contact me at (research coordinator e-mail address: jordan.z.maxbrown@gmail.com) or our course instructor, Dr. Ronnie Gao at ronnie.gao@twu.ca.



If you want to be debriefed about the results of this research, please contact us at jordan.z.maxbrown@gmail.com, so that we can reach you after the project is complete.



The ethics of study has been reviewed and approved by the TWU Research Ethics Board. If you have any questions about TWU’s Research Ethics Policy, please contact Sue Funk, Research Ethics Board Coordinator, at 604-513-2142 or sue.funk@twu.ca.





By clicking "ok" you will be consenting to all the above statements and conditions. Note, you must be 18 years or older to participate in this survey.



Sincerely,



Jordan Max-Brown



Research Coordinator, Student Team

OK