The man is lying in a soft armchair by the window. Everything in the surrounding environment is organically selected to fit his character and style. From the powerful, urban perspective of the room, only Rubik’s cube sticks out, which he is twisting in his hands. The cube is smooth, shiny, with metal facets of different shades, that are not distinguishable by everyone. From a distance, it looks like a tiny sun, only from up- close it’s obvious that putting it together is all but impossible. The man is reasoning.

What was the filter of success in the last decade? What drew a social boundary between well-dressed people meeting for a cup of coffee? Perhaps the brand of the device, which was their assistant in their career and a faithful companion in their personal life.

For example, that time when you asked for the latest generation “Apple’s” charger from your interlocutor, did you happen to hear slight apologetic overtones in his “ umm… I don’t have one of these” answer? It’s not without a reason that owners of this device model had opted to call it by its brand name instead of an unpretentious word “phone”. That was placing the accents.

Technologies have gone ahead, leadership in this area has become less obvious. The question has also changed. Can I pay with bitcoins?

The availability of cryptocurrency, ability to make payments and conversions are The Destiny of The Chosen. The skill that makes you greater in your own eyes and slightly annoys the less advanced interlocutor. Not because he can not afford to buy a pair of Satoshi — but because this requires specific knowledge that few people have.

Most modern services imply that we need original solutions. But in a world where comfort and speed play a decisive role, one must pay too high a price for the desire for uniqueness. An unusual interface turns from a competitive advantage into an acumen test that the user did not want to go through. This does not make the service better. This demonstrates disrespect by its creator and his own complexes.

The man twists the cube in his hands just a bit longer and throws it into the trash can. The sound of the broken glass is heard.

The cryptocurrency transaction service should be like the best friend — familiar, akin. The one that does not exude geek terminology, drowning in it, like in treacle. The one you trust. To which you do not need to get used.

All the gimmicks are for fun. For kicks. Not for daily work with financial instruments. A beautiful solution for an adult, thinking person is not curls fluttering in the wind, but a large-knitted hat and a nose buried deep in the scarf. A good device for an advanced investor is one that is simple and straightforward. The one that will provide protection.

The interface should decrease the number of steps to the target. The road to the transaction should not be as spectacular and complex as if you were making your way to Mordor. Seeing that kind of a path in front of him, a person does not believe in the safety of his means and the possibility of earning. He sees Valhalla and is unlikely to set foot on such a path.

Years go by, and the principle of a successful project remains the same. “If you can’t explain it to a six-year-old, you don’t understand it yourself.”©. A. Einstein.

How to create a foolproof product for solving new tasks?

Sometimes the surest and most profitable way is to look into the eyes of your competitors and invest your ambitions in a common cause. Few possess enough courage for that. Perhaps, that’s why there are not that many good ideas on the market.