“In markets where we’re a little farther away from home, Tiny Bomb stands out so much in its style, which gives it [an advantage],” Kellan adds. “IPA is such a saturated category. Whereas, in most markets, we can say, with some confidence, ‘This is the best Pilsner.’”

Tiny Bomb’s also just a delicious, refreshing beer, full stop. Before traveling to Memphis for this story, I’d only heard rumor of the veritable shit-ton of it that Wiseacre was making—a source who shall remain nameless told GBH founder Michael Kiser that he’d heard they were making something crazy like 10,000 barrels a year of just this Pilsner. I’d never tasted the thing.

My first sips came during the interview for this story. It was on draft in Wiseacre’s quiet taproom that hadn’t yet welcomed in the Friday-night hordes. And yet, on this weekend visit where we were trying to experience as much new beer and culture as possible over a scant 50 hours or so, there I was, the very next day at the bottle shop, buying a few six packs of it. One for the flight home and my fridge after that, of course, but also a couple for the fridge at our Airbnb. Those cans disappeared quickly. And then we had it at a few bars as well. Tiny Bomb's a very tasty beer, is what I’m saying.