Enjoy this delicious Kevin Durant-Nike conspiracy theory

Oklahoma City Thunder's Kevin Durant debuts his new Nike shoes in the first quarter of an NBA basketball game against the Dallas Mavericks in Oklahoma City, Wednesday, Dec. 16, 2009. (AP Photo/Alonzo Adams) Oklahoma City Thunder's Kevin Durant debuts his new Nike shoes in the first quarter of an NBA basketball game against the Dallas Mavericks in Oklahoma City, Wednesday, Dec. 16, 2009. (AP Photo/Alonzo Adams) Photo: ALONZO ADAMS, AP Photo: ALONZO ADAMS, AP Image 1 of / 34 Caption Close Enjoy this delicious Kevin Durant-Nike conspiracy theory 1 / 34 Back to Gallery

Sit tight and cherish this gem of a conspiracy theory: That Nike pushed Kevin Durant to sign with the Warriors so that they could loosen Under Amour's hold on the Bay Area.

According to people with access to the internet, Nike — the splashiest, most famous sports merchandise company in the world — felt so threatened by Steph Curry's deal with Under Armour that they influenced Durant to sign with Golden State.

For Nike, this is a coup: It wanted to slow UnderArmour's momentum with Steph Curry and Warriors. Now, KD promises to impact Curry's star. — Adrian Wojnarowski (@WojVerticalNBA) July 4, 2016 It shouldn't be surprising how easily people ignore that the forces pushing Durant to GSW are Nike and his inner circle aka probably agents. — Mike Piellucci (@mikelikessports) July 5, 2016 "Under Armour owned this Warriors team... it's now a Nike team." @ColinCowherd on Durant's game within the game.https://t.co/gE40tb2DNH — Speak For Yourself (@SFY) July 4, 2016 Conspiracy theory: Nike is paying Durant 100 million + to make this move. This absolutely destroys Under Armour's momentum with Steph Curry — Tommy Felice (@TbonePoker) July 4, 2016

... but does it though?

Nike has contracts with three-fourths of the NBA's players, according to Inc.com, and makes a shoe significantly less ugly than Steph's Curry Two sneaks. To be fair to Under Armour, however, they're certainly the company on the rise. According to the Wall Street Journal, Under Armour recently overtook adidas as the second-biggest US sportswear retailer.

"Nike is posed for a possible upheaval in market share, and at the expense of surging rival, Under Armour," Hypebeast wrote in their Durant-Nike piece. "... With Klay Thompson wearing ANTA and Nike's Draymond Green far from a marketable player, Under Armour has become the face of this dynasty, and subsequently the new NBA."

But with Durant joining the Warriors, Nike is taking back its kingdom. Brace yourself, Bay Area residents. Soon you'll be buying merchandise from some company called "Nike" that's associated with such stars as "Kevin Durant," "LeBron James" and "literally everyone else."

But don't let that ruin a good conspiracy theory; those lizard people Illuminati at Nike really made this Durant deal happen.