The ever-increasing number of people working to improve the growing, processing, transporting, marketing, distributing and eating of food must think through our messages more thoroughly and get them across more clearly. I don’t pretend to have all the answers, but I can say that a couple of buzzwords represent issues that are far more nuanced than we often make them appear. These are “organic” and “G.M.O.'s” (genetically modified organisms).

I think we — forward-thinking media, progressives in general, activist farmers, think-tank types, nonprofiteers, everyone who’s battling to create a better food system — often send the wrong message on both of these. If we understand and explain them better it’ll be more difficult for us to be discredited (or, worse, dismissed out of hand), and we’ll have more success moving intelligent comments on these important issues into the mainstream.

Let’s start with “organic.” The struggle to raise more food in more sustainable ways is as important as any, including the fight to slow climate change. (They’re related, of course.) But more sustainable does not mean “pure,” and organic often generates unreasonable expectations. Many experts are now using the term “agro-ecological,” which has the disadvantage of being unusable in casual conversation — why not just say, “We want to make crop production better?” Because we can improve industrial agriculture more quickly and easily than we can convert the whole system to “organic,” which is never going to happen. Unless, of course, we run out of cheap fossil fuel and have to stop moving chemicals and food around the globe willy-nilly.

Furthermore, there’s a very real difference between eating better and growing better. I can eat better starting right now, and it has nothing — zero — to do with shopping at Whole Foods or eating organically. It has to do with eating less junk, hyperprocessed food and industrially raised animal products. The word “organic” need not cross my lips.