An Australian reality TV star wants the fashion industry to drop the term "plus-size" for describing models and women who wear UK size 12 clothes.

The former host of the Biggest Loser, Ajay Rochester, started the social media campaign using the hashtag #DropThePlus on Instagram.

She wrote: "I am a woman FULL STOP. We are all women. Many shapes and sizes. It's not us vs. them. We are sisters!"

She's had support from Dita Von Teese and lingerie model Stefania Ferrario.

Posting a photo on Instagram, she said: "I am a model FULL STOP. Unfortunately in the modelling industry if you're above a US size 4 [a British size 8] you are considered plus size, and so I'm often labelled a 'plus size' model.

"I do NOT find this empowering… I'm NOT proud to be called 'plus', but I AM proud to be called a 'model', that is my profession."

Ferrario is a UK size 12 and according to Topsy, nearly 1,000 people have tweeted their support of the campaign so far.

Star of Beverly Hills Pawn, Aria Johnson, is also backing the campaign.

Posting her own picture on Instagram, she wrote: "I am a woman FULL STOP! We are all women and need to love ourselves in all shapes and sizes.

"We are not a number on a scale! Lets support each other using #love and lift each other up!"

Ajay Rochester, 45, is an Australian actress and author and was the host of the Australian version of reality weight-loss television series The Biggest Loser.

She hosted four series between 2006 and 2009.

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