When I received the official press release for the film Washing Machine, I couldn’t help but laugh. The 66 minute movie, premiering December 5th in Leicester Square’s Cineworld Theatre, features primarily a single continuous shot of exactly what one would expect: a washing machine. The film progresses through an entire wash cycle for its duration, all the while with the support of an original film score by renowned British composer and pianist Michael Nyman.

There’s really not much more to speak of… though the verbose and sensationalized release touts such phrases as “art meets technology,” “dramatic original score,” and “a virtuoso performance from both man and machine.” What’s really going on here, artistically, is a high quality production of something seriously mundane.

Some might think I’m being a bit harsh. “Perhaps there is validity to this film that can only be understood once it can be viewed in full,” you might argue. Or perhaps, “Nyman’s compositions can make watching paint dry an artistic experience.” And maybe this is true. But there is one issue I take up with Washing Machine – The Movie: the entire project is one big advertisement.