The Indian music industry’s big names like Sonu Niigam, Salim-Sulaiman and DJ Lloyd revealed the first look of the what one can expect at BollyBoom, the world’s first Bollywood electro-music festival to be held on November 24 in New Delhi.

Initiated by Percept Live in association with Talat Aziz and other musicians, BollyBoom is a first-of-its-kind festival which will see live performances by Sonu Nigam, Salim-Sulaiman, Shaan and DJ Llyod, along with others. It will also introduce a new genre called Bollywood Electro Music, which is a fusion of Bollywood music and electronic sounds.

Talking about the need of such a fest, Salim who, along with Sulaiman, performed some of their popular Bollywood numbers infused with electronic sound, said, “Indians have begun dancing to a different frequency and its time we create that with our own flavour.”

Sonu Niigam, who also gave us a glimpse of his work for the festival, said, “There will be an infusion of electronic beats that promise to take Bollywood music to another level.”

While New Delhi will be the first venue, the festival will extend to other cities in the country and the world. “We are going to extend this experience to everyone...We plan to cover Chandigarh, Jaipur, Ahmedabad, Nagpur and Pune and summer will see BollyBoom go overseas,” said Manuj Agarwal, CEO of Percept Live.