Lil Nas X is a chart genius.

The “Old Town Road” singer’s breakout hit has been perched for a record-tying 16 consecutive weeks at the top of the Billboard Hot 100 chart for three primary reasons: the song is good; it’s regularly repurposed by other pieces of pop culture like the Rambo: Last Blood trailer; and Lil Nas X leverages remixes for chart success.

The country-trap rapper put the final touches on this chart-topping strategy on July 24, releasing what he promises is the last remix of “Old Town Road.” This time around, he brought on Korean rapper RM, the leader of BTS. The newest remix, technically titled “Seoul Town Road,” comes one week before Lil Nas X is set to potentially set a new record for most weeks spent at number one on the Billboard Hot 100 chart.

“Old Town Road” remixes are a meme in and of themselves. Lil Nas X has released four of them to date, and is, to his credit, very self aware:

The song’s success has been driven by social engagement, finding initial footing on TikTok, generating genre-defining discourse after jumping from the country to the rap charts, and has sparked endless memes in addition to two music videos, one of which is technically a “movie” and the other of which features Keanu Reeves Naruto-running into Area 51.

Pumping out frequent remixes actually does translate to chart-success. NPR Music broke down the remix strategy: Billboard counts different remixes of the same song as a single entity on the charts, provided that the different versions are similar enough. Releasing remix after remix (and roping in other artists with massive cultural capital) keeps a song on the charts.

And releasing a single with RM is arguably one of the best decisions Lil Nas X could have made in the current pop landscape. The Korean rapper and leader of BTS, the boy band taking the world by storm, is now a recognizable name in the Western music landscape. The group broke into the American pop culture zeitgeist after winning the “Top Social Artist” award at the 2017 Billboard Music Awards. They’ve won it every year since and are almost perpetually on top of Billboard’s Social 50 chart, which tracks artist engagement on social media platforms.

On top of a penchant for massive social engagement, BTS fans are well-practiced at streaming content on YouTube, Spotify, Apple Music, and other streaming platforms. This is due in part to a desire to game the system. The Billboard Hot 100 takes in a mix of online streams, physical and digital purchases, and radio play in order to determine weekly rankings. International acts less likely to receive radio play often must make up the gap in digital streams if they hope to chart, and fandoms regularly coordinate streaming strategies in order to make it happen:

Do you want to help @BTS_twt DOMINATE the Billboard charts?



Here's how!



—Charts Breakdown pic.twitter.com/4nePUuygct — BTS on Billboard! (@BTS_Billboard) April 19, 2019

There have already been calls from BTS fans on Twitter to stream the new remix of “Old Town Road.” While that doesn’t mean that BTS fans will cling to “Seoul Town Road” with the same voracity they do a BTS single, they’ll at least listen to it — and given the song’s brevity, they’ll probably do so more than once. It would very well be the final push Lil Nas X needs to confidently break the record for most weeks at number one. That’s not to suggest that featuring RM is pure chart play — like the other “Old Town Road” remixes, it’s a collab for the ages. This might be the one that pushes the single over the top.