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On his radio show today Rush Limbaugh went after MSNBC’s Ed Schultz for showing his support of Sonia Sotomayor. Limbaugh called Schultz’s The Ed Show, “a show named after a horse.” He also said, “I think they brought the horse out of retirement to host it.” Do we really want to make this about looks, Rush?

Here is the audio courtesy of Media Matters:

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Limbaugh said, “Now there’s a show on MSNBC named after a horse, The Ed Show, the talking horse. I think they brought the horse out of retirement to host to show, and the horse, Mr. Ed is talking to a former CIA agent Jack Rice about the Sotomayor hearings and Mr. Ed, the horse, says to the CIA officer I think you come from a profession where keeping your cool is pretty important, did she pass the test today?”

Here is the segment that Limbaugh is referring to (Rice is at the 10:10 mark):

Ed Schultz has been mocking Limbaugh for months, and apparently, Limbaugh just realized that Ed Schultz has a TV show. Let’s face it, The Ed Show is doing better than 1600 Pennsylvania Ave. was in that time slot, but Schultz’s show is usually in next to last place in the cable news 6 PM ratings. It is not exactly a ratings juggernaut. I would have thought that Limbaugh would have gone after Keith Olbermann first.

Rush Limbaugh is not one to be insulting someone else’s looks. Limbaugh isn’t exactly any sort of prize himself. He definitely has a face for radio. I am not a big fan of Ed “single payer” Schultz. I don’t think his style translates that well to television.

He is not as smooth or as interesting as Matthews, Olbermann, and Maddow, but he tries, and he does bring a dose of blue collar liberalism to MSNBC. Ed has finally made the big time. He is on Rush Limbaugh’s enemies list. As far as Limbaugh versus Schultz is concerned, my opinion is that it always better to look like a horse than to sound like an ass.