Let’s face it: Everyone you know has enough ties, coffee mugs, or assorted knick-knacks to last a lifetime. The older you get, the harder it is to buy gifts that delight the recipient without destroying your budget.

This holiday season, steer clear of the clutter and give the gift that keeps on giving: A marketing book chock-full of great ideas, insightful thoughts, and inspiration. The best marketers are always improving their craft. These books can help them on their journey.

We started with ten great books, then asked the authors to recommend a book that would make a great gift for that special marketer on your shopping list. These books are must-reads for marketers in 2016. Any one of them would make a great gift—but don’t forget to add them to your wish list, too.