Shares of Papa John's are down about 13 percent since the day before the NFL comments were made, reducing the value of Schnatter's stake in the company by nearly $84 million. Schnatter owns nearly 9.5 million shares of Papa John's International Inc., and his total stake was valued at more than $560 million on Thursday, according to FactSet. The company's stock is down 30 percent since the beginning of the year.