Mozilla, the mission-based organization dedicated to promoting openness, innovation and opportunity on the Web, is happy to announce that Cherry Mobile will launch the first Firefox OS smartphone in the Philippines in the coming days. Cherry Mobile will offer the customizable and affordable Firefox OS smartphone – ACE – to their customers providing unique Web experiences through its open source mobile OS. Moreover, key app providers including Easy Taxi and OLX will partner with Mozilla to enrich Firefox Marketplace and expand the Firefox OS ecosystem in the Philippines.

“Over the years, Cherry Mobile has strived to stay true to its vision of valuing one’s lifestyle,” said Maynard Ngu, Cherry Mobile CEO. “We acknowledge each individual’s preferences, hence, the need for us to be dynamic and versatile. Today, as we partner with Mozilla, we are able to continue our mission of providing Filipinos with quality products that suit their wants and needs. We are happy to announce the availability of Cherry Mobile ACE, our first smartphone running on Firefox OS.”

“We are proud to see the ACE Firefox OS smartphone of Cherry Mobile launched in the Philippines.” said Dr. Li Gong, President of Mozilla. “With support from such a strong partner, Firefox OS will continue growing in Asia. Firefox OS smartphones in the ultra-low-cost category are redefining the entry-level smartphone and as a result more and more people can enjoy the power of the Web at an affordable cost.”

“We are proud to expand our cooperation with Firefox OS to the Philippine market and look forward to participation in the upcoming campaigns. The flexibility and stability of the HTML5-based platform has definitely helped us expand in Latin America and I see this new launch as a natural extension of the current relationship,” said Paul Malicki, CMO of Easy Taxi. “The Philippines’ young population constitutes a perfect market for Firefox OS, which surely will gain a lot of enthusiasts among tech-savvy BPO employees or students, both an important group of users for Easy Taxi. We are anxious to welcome the first Firefox OS passengers to our family and who knows, maybe some of them will even have a chance to receive a special surprise from us?”

“We are excited for Mozilla’s new Firefox OS and how it can greatly contribute to the growing mobile market in the Philippines. At OLX, we have high regard for mobile user experience and this partnership adds value to our commitment of providing a fast and easy buy and sell platform for our users. Mozilla can certainly help us get the next 1 million Filipinos to sell their 2nd hand items on OLX,” said RJ David, Managing Director of OLX Philippines.

Firefox OS is the first mobile platform built entirely to open Web standards, with every feature developed as an HTML5 application. Its flexibility, scalability and powerful customization empower users, developers and industry partners to create customized mobile experiences.

The Cherry Mobile ACE is equipped with Firefox OS, with a 1GHz processor, and expandable memory with capacity up to 16GB. It boasts dual-SIM, Bluetooth and Wi-Fi features for easy connectivity, and users can monitor and control their data usage with other built-in functionality. The phone also supports Firefox OS in several language versions. It comes in black, light blue, light green, light red, yellow, white and orange colors.

With the upcoming launch in the Philippines, Firefox OS will be available with local partners in 27 markets across Europe, Latin America, Asia and Australia

For more information:

Firefox OS Website

Firefox OS Press Kit

Cherry Mobile