Apple iPhones and Samsung Galaxy devices have both dominated the mobile phone industry over the last few years, so it’s no wonder why the two companies constantly try to upstage one another when it comes to handsets. Nowadays, the theme for smartphones seems to be “the bigger they are, the better.” And both mobile phone leaders seem to agree as they reportedly continue with the trend on their upcoming respective flagships.

Samsung is expected to launch the new Galaxy S8 and Galaxy S8 Plus on March 29 in a New York event. The South Korean electronics giant’s new smartphones are going to furnish 5.8-inch and 6.2-inch displays, respectively. Those numbers are huge since no previous Galaxy S model has ever gone beyond 5.7 inches of measurement, which is already Galaxy Note territory. The Galaxy S8 and S8 Plus are going to be the first S series handsets to equip at least 5.8-inch displays, and this basically drags out the above-mentioned theme that isn’t going away anytime soon.

Of course, Apple, the innovative tech titan that it is, refuses to get left behind. A new report reaffirms that the Mac maker is set to furnish an upcoming iPhone variant with a 5.8-inch display, which is a first for the company’s iconic smartphone. Not only that, the next flagship (which is unofficially called the iPhone 8) will reportedly utilise an organic light-emitting diode (OLED) screen for the new 5.8-inch model, which is another first for the Cupertino, California-based innovator.

What’s more, many insiders believe that the upcoming iPhone 8 is going to come in not only two, but three variants. If this pushes through, it will likewise be the first time that Apple launches three different variations of an iPhone simultaneously. According to Nikkei Asian Review, the 5.8-inch OLED model is going to be accompanied by two smaller liquid crystal display (LCD) variants.

There are conflicting reports on the measurements of the supposed iPhone 8 LCD units, but they are likely to be the same as the current 4.7-inch iPhone 7 and the 5.5-inch iPhone 7 Plus. There is also the speculation that Apple could furnish an iPhone 8 variant with a 5.0-inch display, but until the official word is out, fans should take these rumours with a grain of salt. Apple is also reportedly going to launch before the end of March a new iPhone SE 2017 model, the sequel to last year’s 4.0-inch “special edition” iPhone.

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