Interview begins with me saying hi and commenting how he’s a busy man and has to run off to another meeting in 17 minutes, which was at 9PM, and the fact that I’m not a member of the Loopring team, just an interested member of the community. I won’t transcribe this part. First question was marketing related, perfect for Jay Chou who is the CMO (Chief Marketing Officer).

Question: For a product to succeed, marketing is absolutely important. It’s not just about the product quality, but how the community and public perceives its value. E.g. Nintendo Wii VS Sony Playstation 3. The Wii was clearly more technologically advanced, but due to better positioning, the Playstation 3 did better in the market and had better adoption.

How is Loopring planning to tackle this marketing and adoption challenge VS other protocols?

Jay: Based on your case study, Playstation VS Wii, for me personally 1 of the main reasons is because of the ecosystem. Sony has built up a really good ecosystem for Playstation and they’ve got a really good reputation. They’ve got many members/fans, like for me, I started playing the Playstation since I was 10. And when the Wii came out, we all got really surprised in a positive way. Like the way people started to play with VR, it brought people into the next era. So what we have learned from this: From my perspective, we have really advanced technology. Playstation had a better communication and they built up really good networks or relationships with their communities. So for us in Loopring, we are very confident in our technology, especially compared to our competitors. But also, we are trying to build up a open-source community or an open source product. Which means we are not just going to be “heads down” and develop our product in that way, we are listening to everybody, we are trying to let everybody help us to build a product that everybody wants, likes and uses. That’s why we have launched different kinds of projects for our communities.

The Loopring Foundation is very happy to listen to the positive and constructive feedback from the community. For example, when they suggest adopting a feature on top of Loopring that will make it work better, we will definitely work on it.

So just to make sure I understood correctly, Loopring’s strategy is to bring the community together, and then grow together. This organic growth will be the main strategy that you foresee will help you reach those adoption numbers that you will need?

Jay: Yes that’s right.