Updated: AT&T Responds to Tweet Urging Users to Watch Football at the Theatre After Broadway Erupts

As of late, it seems as though hand-held devices are, even though performers and artists are doing all they can to. Just when you thought things were looking up, wireless provider AT&T sent out a tweet that left theatregoers in shock.

At 11 AM, the company tweeted an image that said, "Catch a winning play at the theater," with an audience member watching football from their phone. The post was deleted some time before 5 PM, but a screenshot of the tweet is below.

AT&T responded to the Playbill report.

@playbill We love and listen to the thespian community. The ad wasn’t to be taken literally and we meant no disrespect. — AT&T (@ATT) September 14, 2015

However, the theatre community will not stand for the ad promoting phone use inside the theatre.

If you love theatre, or are decent human being, tweet to @ATT about how dangerous their marketing is with #NotMyService. — AnnoyingActorFriend (@Actor_Friend) September 14, 2015

Boycott @ATT! This ignorant ad encourages rude, disruptive, against-the-rules behavior at the theatre. https://t.co/bxSNwjTnpM — Jennifer Tepper (@jenashtep) September 14, 2015

Or stay home because this behavior is against the rules at the theater and totally rude to everyone in the building. https://t.co/dRn29RS1Ha — Andy Mientus (@andymientus) September 14, 2015

. @ATT this is rude and encouraging really heinous behavior at the theater. Thank you for contributing to the collapse of culture in America — Sean Grandillo (@seangrandillo) September 14, 2015

Click here to reply to the tweet.