(This post was last modified: 02-01-2020, 03:39 PM by dfoulk . )

$700 razors and $400 brushes are insane in my opinion. I make a good living and can afford these items, hell I buy them anyway, but I do have to wonder what the max price for a razor or brush should be. Personally, I have several Wolfman razors and high end brushes. I've justified paying $700 for a razor because I knew that I could sell it on the secondary market and get back to even again. The demand is still there and I talked myself into it as I'm not gonna lose money on it, right? Well probably not. I shouldn't be spending this kind of money on any shaving item but I talk myself into it like it's some kind of an investment. Then I justify keeping it because if I sell it I'll never be able to get another one. A never ending cycle of tricking myself into spending way more than I should.



It's going to be very hard for me to purchase a brush for $700 knowing full well that I cannot sell and recoup my money on it. In pricing them so high that the demand is filled it actually removes value from them. I mean we want what we can't have right? That's the way this works. When I purchase that brush it'll be like driving a new car off the lot as the secondary market will command a price several hundred dollars less. I mean after all I can buy a new one any time I want to, it's not like there will be a huge line at those prices. The fact that people even want other peoples used brushes confuses me as well as we overlook potential sanitary issues to get the items we want. So if I could get a new one instead of a used one why bother with the used one at all unless there's a significant savings involved.



I believe that at this price the mark has been overshot by quite a bit. The mistake was made in completely filling the demand. There is no meat left on the bone so to speak. I can't justify the purchase in my head like I could before. It's like a $300 anti procrastination charge has been added to every brush. I never understood why Aldo didn't just make up a batch of brushes ahead of time, packaged up and ready for labels. This, in addition to a small price increase would have taken the stress out of it just as well. If the concern is that people can't get a brush, or the brush that they want, then a wait list could have been utilized effectively as others are doing it successfully.



So what happens next? Does Aldo sell ten brushes at this price and realize that he's way overpriced his product or do we chase the market up higher and higher with the other elite brands following suit and raising their prices as well. Personally, I've bought the higher priced stuff in the past but I can't justify $700 for a shaving brush. I won't let myself do it as I thought the brushes were priced fairly before the restructure. I mean prices could have gone up a little considering the demand but they were already priced on the higher side as a high end brush. They probably shouldn't have just about doubled in price.



There has to be a price where everyone goes, "Nope I'll pass" and I think he may have found it. Maybe this turns out well for him, who knows?



The people I've spoken to that are dedicated and own several Varlet brushes have basically stated "I'm glad that I own the ones I do as I won't be buying any more". That would be where I'm at as well right now. I'd love to own another but at $700 I'm no longer interested.