Wibson, established to a decentralized market that enables users to profit from their personal data, has launched its app namely, Wibson token (WIB). The app is initially launched in Spain , UK and Argentina and is based on the blockchain technology.

As per the app, the company has provided the customers with a choice to sell their data with free will. The data buyers can range from advertisers, technology firms to academics. The users will be completely free to choose with whom and when they want to share their data. Henceforth, the data buyers get the encrypted data without any storing or receiving of the data within the app.

Regarding this, CEO and co-founder of Wibson, Mat Travizano has also shared his points. He said that customers’ data is the most valuable asset for any company. Thus, without the knowledge of the users no data breach issues will erupt.

Moreover, the company supports direct access to the users data by the data buyers after the granting of permission. This will enable transparency of data used in the market conditions.

Thema Alonso, the Chief Data Officer of the Telefonica also put forth his views. He stressed out that Wibson is trying to reshape the way industries work. The company desires to put the power in the hands of its users, so that they can efficiently evaluate the companies they are choosing to share their data.

The team explains that this initiative is definitely new and the company wants to give power to its users for a win-win situation.