Jill Heller

International Business Times

April 11, 2013

A new Mexican Barbie in Mattel’s “Dolls of the World” series has sparked outrage for what opponents argue is an offensive depiction of Mexican culture.

According to Fox News Latino, the new line of Barbie dolls was launched to appeal to a more “diverse generation” of customers and boasts a number of dolls from Latin America. But the Mexican Barbie, its newest addition, sparked a particular backlash when journalist Laura Martinez mocked it on her blog, writing, “The folks over at Mattel are so smart, that not only they have come up with a Mexican Barbie, but they have given her all the possible tools to go around the U.S. the world undisturbed [sic].”

By “tools,” Martinez was referring not to the Barbie’s fiesta dress and pet Chihuahua, but more specifically, to the passport and sticker sheet she came with. “It is not for me to inform you about the ‘play value’ that a passport provides, so go ahead! Play with your Barbie Mexicana and don’t even think of calling her indocumentada,” Martinez wrote.

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