Why are my games from the Creators Program being put into a separate area in the Store?

On Xbox One, which offers gamers a curated Store experience, games published through Creators Program will be sold in the Creators Collection. This offers a balance between ensuring an open platform where anyone can develop and ship a game, and a curated Store experience consoles gamers have come to know and expect. On Windows 10, Creators Program games will be sold among all other games in the standard Microsoft Store.