PORT Adelaide wants outspoken chairman David Koch to cool it.

The Power has become increasingly concerned about Koch’s strong public stance on football issues — some which don’t directly affect the club — and is poised to ask him to keep a lid on things.

It is understood that while Koch deserves enormous credit for helping to put the club back on the map, some club personnel are concerned he is in danger of becoming SA’s version of controversial Collingwood club president Eddie McGuire.

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Coach Ken Hinkley has praised Koch for his work at the Power in the past 16 months but said he would chat with him about “all of those things that have come up’’.

They include Koch using his Sunrise television program to slam Richmond’s Jake King for his relationship with bikie identity Toby Mitchell, when he said: “We’d get rid of him, absolutely.

“Our leadership group would tear him to shreds and say, either you stop doing this or you’re not part of our group any more’’.

Koch also tore strips off St Kilda for “poaching’’ Power coaching director Alan Richardson, who was still under contract, for its head coaching role.

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But just weeks later Port signed contracted Gold Coast development coach Shaun Hart to its coaching staff.

Hinkley said he understood why Koch was so outspoken.

“David’s a paid media performer so he is out there all the time and his opinion is sought by everyone,’’ he said. But Hinkley said he would prefer lifelong Port fan Koch to just “worry about what we do as a football club’’.

“That’s the No. 1 thing that we can control, what Port Adelaide does, nothing else,’’ Hinkley said.

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“We don’t want to buy into too many other things.’’

Hinkley said he had discussions “all the time’’ with Koch and that those talks would reiterate “how we like to be seen, how we want to behave in public and what we want our football club to look like’’.

Hinkley denied Koch’s comments about how Port would handle the King incident had put greater pressure on the club’s young leadership group, led by captain Travis Boak.

“I don’t think so,’’ he said.

“Our leadership group is really strong, they are a young group, they know what we stand for as a football club and they know the things they deal with are things that involve Port Adelaide and nothing else,” he said.

‘What gets said outside of the football club doesn’t probably matter too much to the group. They control what’s inside the football club’’

Port, meanwhile, has upped the ante in its pursuit of 50,000 members by plastering its club and player images all over the Glenelg-to-Hindmarsh tram, buses and bus stops as it prepares for its move to Adelaide Oval.

Boak, fellow All-Australian Chad Wingard and key utility Justin Westhoff take centre stage as part of the club’s “You Don’t Want To Miss This” campaign.

The Power already boasts a club record membership of 42,298 this year.