The brand has plans for massive international expansion this year

The Beyond Burger is designed to look, taste, and cook just like real meat (Photo: Instagram)

Partnered

with distributors The Authentic Food Co [TAFC], Beyond Meat has announced plans

to launch its hugely popular Beyond Burger in the UK.

Going

international

After the announcement

of an impending Germany release, as well as the brand's successful spread in the US and Hong Kong, it will soon be available in the UK, in both restaurants and stores.

ADVERTISEMENT Thanks for watching! Visit Website

Beyond Meat

Founder and CEO Ethan Brown said: "Reflecting rapid demand growth in the United

States and sustained interest from international markets, we've taken steps to

significantly increase our production capacity."

Beyond Meat now has plans to launch in 'Germany and the rest of Europe, Canada, Australia,

Mexico, Chile, Israel, UAE, Korea, Taiwan and South Africa' this year.

Beyond Meat is sold in the meat aisle, alongside animal products (Image: Instagram)

'Flagship

product'

The Beyond

Burger is specifically designed to look, taste, and cook just like real meat, an approach aimed at allowing consumers to have the meat experience, while minimising impact.

Brown said: "By creating great tasting products that are better for people and the planet,

we are enabling consumers to eat more of the things they love, not less.

ADVERTISEMENT Thanks for watching! Visit Website

ADVERTISEMENT Thanks for watching! Visit Website

"The

partnership with The Authentic Food Co is an exciting opportunity for us to

bring our flagship product to consumers across the pond."