After the two Beyond Meat Burger campaigns, Lidl developed the fresh Next Level Burger under its own brand Next Level Meat. The vegan burger patties consist of vegetables, pea, soya and wheat protein as well as beetroot juice.

The vegan burger is said to be the perfect meat alternative in terms of taste, appearance and consistency, while at the same time the vegetable protein ensures a good portion of protein. The Next Level Burger can be found in the freezer cabinets of all 3,200 Lidl stores from Thursday, August 1.

The product in a 227-gram two-pack is permanently available at a price of 2.99 euros. Lidl is ahead of ALDI with this, the discounter will start with its burger on 5 August. This will also cost €2.99. Nestlé subsidiary Garden Gourmet is offering its Incredible Burger two pack for € 3.49, two Beyond Burger patties cost consumers € 4.99 net and a special offer at Lidl. Lidle and other leading discounter Netto had offered the Beyond burger as a special

promotion for 4.99 €, but this will be the first permanent offering of the new product.

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