We need the infrastructure. Ukip – as we have seen this week – can hardly run its own party, let alone a campaign of this scale. The Scottish Yes campaign signposts the way. Positive messaging, a charismatic leader and willing supporters. Sadly, as entertaining as charismatic as Nigel Farage can be, he is not the man for the job. He is no Alex Salmond or Nicola Sturgeon. Farage’s messaging is rarely positive; and this stuff matters. An examination of how social media were dominated by the Scottish nationalists demonstrates the strength and depth of their campaign. Somehow, I can’t envisage many positive ‘cybersceptics’.