He is famed for morphing into different characters.

And, once again, Sacha Baron Cohen dazzled fans when he stepped out in Paris on Tuesday.

The award-winning performer, 44, was joined by a bevy of beauties attended the The Brothers Grimsby photocall at the French capital's Hotel Le Bristol.

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New guise: Sacha Baron Cohen was joined by a bevy of beauties as he attended the The Brothers Grimsby photocall at the French capital's Hotel Le Bristol on Tuesday

Posing up a storm at the event, the husband of Isla Fisher - who is famed for alter-egos including Ali G and Bruno - looked hilarious in his latest get-up.

Sporting a black wig with lab-chop sideburns, he also wore a skin-tight polo neck jumper - complete with a paunch - and black jeans.

However, they looked a little too tight and needed to be unbuttoned at the top.

Unregognisable: Posing up a storm at the event, the husband of Isla Fisher - who is famed for alter-egos including Ali G and Bruno - looked hilarious in his latest get-up

Sacha, is that you? Sporting a black wig with lab-chop sideburns, he also wore a skin-tight polo neck jumper - complete with a paunch - and black jeans

Too funny: Looking a little like Liam Gallagher, the funnyman was certainly on good form as he joined a group of scantily-clad women for the movie's launch

He capped the ensemble with a beer can and a pair of slip-on sandals, which he teamed with a hideous pair of black socks.

Looking a little like Liam Gallagher, the funnyman was certainly on good form as he joined a group of scantily-clad women for the movie's launch.

First of all, the three women wore gold jumpsuits before stripping down into a black bikini set.

Sartorial starting point: the three women wore gold jumpsuits before stripping down into a black bikini set

Putting on a leggy display: The women later showed off plenty of skin to help boost the movie

Premise: The movie tells the story of reformed football hooligan Norman "Nobby" Grimsby (Cohen) who is forced to go on the run with his brother - a suave secret agent played by Kingsman star Mark Strong

The latest sighting comes after a clip from the movie shocked the audience and guests on ITV's Jonathan Ross Show.

The movie tells the story of reformed football hooligan Norman "Nobby" Grimsby (Cohen) who is forced to go on the run with his brother - a suave secret agent played by Kingsman star Mark Strong.

In the clip, described by an insider as "outrageous", Nobby is depicted in extreme circumstances. The segment in question is embargoed for broadcast until the film's UK release on February 24.

The insider said: "The audience were shocked, but found it hilarious."

Jaw-dropping: The latest sighting comes after a clip from the movie shocked the audience and guests on ITV's Jonathan Ross Show

He's smokin' hot! The award-winning comedian puffed on a cigarette to complete his latest look