Even though the Cowboys are perpetually 8-8, and even though they haven’t won a playoff game since 2009, they’re aiming high.

According to Darren Rovell of ESPN.com, the Cowboys sent out playoff tickets, including for the NFC Championship Game, in packages sent to season-ticket holders.

The Cowboys haven’t made the NFC title game since 1995, but that’s no deterrent to the always-aiming-high marketing strategy of Jerry Jones’ team.

Either that, or they just hate the Earth, and decided to unnecessarily kill a bunch of trees for tickets that will never be used.