Mentioned in this article Teams: San Francisco Shock, Vancouver Titans

The Overwatch League Grand Finals are this weekend at Wells Fargo Center in Philadelphia, and the Activision Blizzard property today is announcing activation plans by its sponsors, among other event details. This will be the second Grand Finals after the inaugural one was held last year at Barclays Center, and a sellout crowd of around 12,000 is expected.

Partner activation includes Bud Light assembling several different bar/lounge areas around the venue and Xfinity bringing a 360-degree camera both and handing out thunder sticks. Others include Kellogg’s giving out free samples of Cheez-it and Pringles products, Fanatics selling merchandise and Coca-Cola having a photo station next to a foam pit for fans to jump into as they strike a pose of their favorite Overwatch character.

Toyota will have vehicles that are wrapped in Vancouver Titans and San Francisco Shock skins, show exclusive team gameplays, and host in-vehicle Hero photobooths; T-Mobile will sponsor the Heroes Lounge and bring phone chargers and the chance to take a photo with the MVP trophy; and State Farm will let fans create digital signs and print a physical one to bring inside the arena.

Upper Deck will let fans create their own OWL trading cards and will give out sample packs. Meanwhile, OWL has tabbed Philadelphia native and musician Questlove as its in-house DJ for the event.

Activision Blizzard CRO Brandon Snow said: “This year’s Overwatch League Grand Finals will be a testament to our amazing fans. Our partners know we have an incredibly passionate fan base and they want to help us celebrate and support their passion for the league.”

Company CMO Daniel Cherry III added: “Questlove (Amir) is a true Philadelphia icon and an amazing live performer. We’re honored and excited to have him rock the crowd at our 2019 Overwatch League Finals at Wells Fargo Center.”

Adam Stern is a staff writer for Sports Business Journal, where this story first appeared.