Digital marketing is a process of promoting products or services using digital technologies such as internet, mobile phones and other digital medium. Many advertising agencies offer digital marketing techniques such as SEO, SEM and Content Marketing and Automation to promote their brand.

Despite new opportunities brought by new marketing technologies and strategies to every businesses, advertising agencies are facing different challenges, big and small.

Here are some of the challenges that digital marketing agencies are facing today and some tips on how to overcome them.

Social media marketing can promote and break your business.

Promoting a new product or service can be time consuming. Thanks to the evolution of the technology, it only takes few minutes to promote and spread good news about your company. However, it also takes few minutes for people to spread bad words about your business.

What to do:

Have a 24/7 customer support for customer interactions. Having someone to address customer’s concerns and issues can help prevent negative feedback online. Here’s how to Turn Your Social Followers Into Qualified Leads!

Identifying what channel works best for your industry and your business .

We all know that every company has a fixed marketing budget for the whole year. And despite the advantages of every channels, business owners must be wise to maximize them especially that each channels cost a lot.

What to do:

Know your own business model and identify your objectives and be proactive when choosing which channels to use for your business. Don’t just choose a channel because other companies within your industry are doing so. It pays to check the B2B Marketing trends that will thrive even more in Australia. Find out here.

Every Ad Agency in Australia Needs a Good Telemarketing Strategy. Here’s Why!

The evolving and the advanced technology.

Your marketing strategies 1, 2 or 5 years ago is already out of date.

What to do:

Invest on your chosen channels and maximize its benefits before it fades and newer technology emerges. Also, be smart and abandon ineffective channels. Maintaining them can kill the revenue of your business. Learn to adapt to new marketing opportunities.

Related: Growth Hacking Lead Generation Tips for Businesses

With the right marketing medium, your organization will overcome all of these challenges.

Author Bio: Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

We help our clients promote their advertising services. Check out their successful stories

Or Learn more about our Lead Generation Services for Advertising Firms