1. Show what you’re made of. In most interviews, you try to tell people that you’re knowledgeable about a given topic. In a blog, you can show them. To that end, blog about current events in your industry, your view on trends and developments and demonstrate your areas of expertise.

2. Build a professional network. There are numerous examples of people finding jobs through connections in a blog community. This month, I helped connect a young woman into the professional marketing scene in Chicago because I was impressed with her blog. Your blog community can certainly become a professional network.

3. Engage instead of advertise. Let’s face it. No matter how creative you get, a résumé is still an advertisement. I struggle to read carefully through a lengthy résumé. However, I will read interesting stories on a blog all day long. Compelling content is a way to engage prospective employers in a way that will hold their attention.

4. Stand out. In today’s world, blogging may be an expectation of many entry-level jobs. Demonstrating an ability to create content may just be the difference that gets you the job over a non-blogger.