Sprint to end $15 per month unlimited promotion this week, citing high demand

Eli Blumenthal | USA TODAY

Sprint was hoping to draw attention last week when it introduced a new $15 unlimited talk, text and data promotion to lure customers from Verizon, AT&T and T-Mobile. It seems to have worked.

The company plans to end the aggressive offer this Friday night at 11:59 p.m. ET, citing heavy demand from customers.

Sprint would not comment on how many people have taken advantage of the promotion. Those who have gotten into the promotion, or who sign up before it expires, will be able to keep the $15 per month rate.

More: Is the $15-a-month Sprint unlimited deal that good? We surveyed the competition, and nothing comes close

More: AT&T can proceed with $85 billion bid for Time Warner, judge rules, paving way for landmark deal

The company has begun advertising the end of the promotion on Twitter and has put up a countdown clock on the promotion's website to let people know when the online-only promotion will end.

With its $15 per month per line price Sprint's promotion unlimited plan came in well under rival plans, and even its own, unlimited pricing.

At $60 for four lines, the offer is $40 cheaper a month than the $100 Sprint currently charges for four lines of its Unlimited Freedom plan. AT&T and Verizon each charge $160 for their cheapest unlimited plans. T-Mobile, which is currently in the process of merging with Sprint, also charges $160 for four lines, though that price includes the taxes and fees.

Sprint stock was up nearly 2% in mid-day trading Wednesday.

Follow Eli Blumenthal on Twitter @eliblumenthal