A: Answer You will notice MANY TVs that are 4K LED with different companies having multiple models that are low end and high end. This has to do with other factors that create BETTER picture quality. Some TVs will have LED only around the edges of the TV while other have LED all over the panel (edge lit vs full array local dimming). The latter is more expensive as it uses more LEDs. Other TVs have faster processors which can decrease input lag time and refresh rates (for video games and diminishing the look of "ghosting" or trailing images). Some will have robust apps while other do not. That being said, it is easy to say 4K ULTRA HD to people and trick them into thinking the TV has GREAT picture quality when it really does not. 4K means it just has MORE LINES on the screen. Consumers don't do enough research or care enough about specifics. They see 4K and a low price and think they are getting a great deal (when in essence you can have a 1080p high end TV produce a better quality picture than a low end 4K).

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