It’s pretty desperate out there...The future for formula companies looks rosy. It’s pretty grim for our newborns. I’m as guilty as the next woman at failing to slow down with a new baby – and breastfeeding does make us sit still and stare at our little people (normally because the remote control is tantalisingly out of reach). I managed about five months with my first; four with my second and only three with my littlest. I introduced one formula feed a day from about eight weeks with all of them and built that up to one breastfeed at night until I joyfully stopped and went back to bras without hooks. I know it would have been better for their health if I’d devoted myself to solely breast feeding for longer but that didn’t suit my lifestyle – we all have to find our own, informed balance and make a choice.