Apple CEO Tim Cook kicked off its March 9 event by talking about the Apple TV, announcing HBO's new streaming service HBO Now will come to the Apple TV as an exclusive.

Apple will be an exclusive partner for HBO Now at launch, HBO's CEO confirmed at the event. All its catalogue to TV shows, movies, and original programming — past, present, and future — will be available.

All you'll need is a broadband connection or an Apple device.

HBO Now will go live in April, and if you sign up then, you'll get the first month free.

Apple also announced the Apple TV will be much cheaper: It will cost just $69, even though it's traditionally cost $99.