Jordan Brand and Warner Bros. did say they would be bringing back the Hare Jordan Campaign and boy did they mean it. This is great.

Bugs Bunny is back and to get the ball rolling on the campaign, we have a video of an interview where Ahmad Rashad sits down with Bugs to talk a few things now that it is the 30th Anniversary for Jordan Brand.

As we all know JB is celebrating all of this year and with the 30th year here we are expecting the Air Jordan 30 to be coming as well but in the interview ‘Hare’ Bunny wouldn’t let loose any information just yet.

This weekend marks the start of the official return for all sneakers associated with the ‘Hare Jordan’ campaign and the Air Jordan 1 Mid ‘Hare’ sets the tone. Like Bugs Bunny said

“Behind every great Air Jordan, there is a great Hare Jordan”

Check out the interview below and as we wait for more information on the Air Jordan 30 you can expect more videos of Bugs Bunny to come promoting the campaign.