The gradual, incremental, persistent, unrelenting “other”-ing of guns and those who sell, shoot, broadcast and write about them continues apace. The latest victim: Brownells. Yes, the notoriously radical, fire-breathing Iowa-based retailer has had their YouTube page deleted by the don’t-be-evil types who run YouTube, the Google-owned video platform.

Brownells just announced the move on their Facebook page and had this to say on Twitter (while both of those social media channels remain open to them):

Brownells’ YouTube channel has been terminated w/oout warning or notice.

If you’re opposed to the attacks on our communitys 1st & 2nd Amendment rights, please contact GOOGLE : 650-253-0000 OPTION 5 FOR YOUTUBE, MESSAGE YT & GOOGLE:https://t.co/csetulvAckhttps://t.co/9oLz6TGWZx pic.twitter.com/T85z9Py2l0 — Brownells, Inc. (@BrownellsInc) June 9, 2018

TTAG got this statement from Ryan Repp, Brownells’ director of content and communications:

We conducted a review of our YouTube account in March to ensure compliance with YouTube’s new firearm content policy. We had received no indications that our account was in violation until Saturday Morning, June 9, when we discovered the Brownells account had been terminated. We will obviously appeal and we’d appreciate the gun community’s support with providing feedback to Google/YouTube.

If you’re one of Brownells’ tens of thousands of happy customers, you may want to let Google and YouTube know what you think.

The only question is…who’s next? Somehow we’re thinking Dick’s Sporting Goods is safe for now.