I don’t know how I missed this bizarre “Manist” propaganda campaign when it happened last summer. Or maybe I did but couldn’t quite believe it was for real? Well, it was. Is.

If, like me, you missed it the first time, #DontMANcriminate was the brainchild of Indian lifestyle/fashion site Maggcom, and it demonstrates that “Manists” in India can be as ridiculously histrionic and oblivious to reality as their counterparts here in the west.

The site launched the campaign on Facebook with an inadvertently hilarious mini MANifesto:

Manism. This is to remind us of the forgotten gender, who, regardless of the situation, are expected to be such gentlemen.

Men: The FORGOTTEN GENDER.

When women talk about being put on the same pedestal as men, simultaneously there is an unsaid expectation of chivalry out of them. It is time we realize that they deserve a break from being all heroic and they too suffer a different level of harassment.

I’m going to bust out crying.

Did I mention that none of the guys whose faces were used in this campaign actually agreed to appear in it?

That first poster above takes on the horrible injustice of dudes not being able to get FREE DRINKS from creepy guys with ulterior motives. This second one takes on the equally serious injustice of men sometimes feeling vaguely obligated to HOLD DOORS OPEN.

And then there is the terrible terrible oppression of women-only cars on trains and buses, which is a thing in India not so much because “hey let’s be mean to men and give women this totally random privilege h ha ha screw those dudes” but because “gosh we really can’t figure out how to stop dudes from groping and harassing women on trains and buses so I dunno maybe just put them in different cars or something?”

And then there’s all that terrible anti-male discrimination in the job market.

And that’s not even counting the terrible prejudice against hostile woman-hating MGTOWs!

But this last one?

Guys, guys! You want to wear heels? You want to wear makeup? JUST GO AHEAD AND DO IT!

Seriously. dudes. You don’t even need to wear underwear!

Actually fellas, maybe you should wear underwear after all. Not everyone can pull off assless pants quite as tastefully as the dear departed Prince.

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