To celebrate her son's first birthday, L'erin Dobra threw him a Mickey Mouse party.

Planning out Grayson's second birthday party, Ms. Dobra chose a different theme, one that reflected her little boy's most passionate interest: New Orleans personal injury lawyer Morris Bart.

Mr. Bart is a familiar face in Louisiana thanks to his ubiquitous TV ads and a firm motto that would make Saul Goodman proud: "One Call, That's All!"

Maybe it has to do with the flashing lights and music featured in the spots, but Grayson can't stop watching his ads, said Ms. Dobra, a nurse from Prairieville, La.

"He's always been very drawn to Morris Bart commercials," she told Law Blog. "He used to watch ABC and color videos, and he used to love those. But now he wants to watch Morris Bart commercials." When they're not on TV, he watches them on YouTube.