International heft comes in many forms. Among them is "soft power," a term that indicates influence gained through policy, diplomacy, and cultural strength.

A recent analysis of who's who in the soft power game shows that the U.S. is no longer number one, a position it claimed last year. The nation has dropped to number three.

The title now goes to France with the U.K. staying put in the second spot.

President Trump, Melania Trump take part in Paris Bastille Day celebration:

22 PHOTOS President Trump, Melania Trump take part in Paris Bastille Day celebration See Gallery President Trump, Melania Trump take part in Paris Bastille Day celebration U.S. President Donald Trump and First Lady Melania Trump attend the traditional Bastille Day military parade on the Champs-Elysees in Paris, France, July 14, 2017. REUTERS/Charles Platiau TPX IMAGES OF THE DAY (From L) French Prime Minister Edouard Philippe speaks to U.S. First Lady Melania Trump, next to U.S. President Donald Trump during the traditional Bastille Day military parade on the Champs-Elysees avenue in Paris, France, July 14, 2017. REUTERS/Christophe Archambault/Pool French President Emmanuel Macron shakes hands with U.S. President Donald Trump as First Lady Melania Trump looks on after the traditional Bastille Day military parade in Paris, France, July 14, 2017. REUTERS/Yves Herman U.S. troops, with soldiers wearing WWI helmets, march past French President Emmanuel Macron, his wife Brigitte Macron, U.S. President Donald Trump and First Lady Melania Trump during the traditional Bastille day military parade on the Champs-Elysees in Paris, France, July 14, 2017. REUTERS/Charles Platiau French President Emmanuel Macron (C) greets U.S. President Donald Trump, next to U.S. First Lady Melania Trump and Macron's wife Brigitte Macron (2ndR) during during the traditional Bastille Day military parade on the Champs-Elysees avenue in Paris, France, July 14, 2017. REUTERS/Christophe Archambault/Pool U.S. President Donald Trump and First Lady Melania Trump attend the traditional Bastille Day military parade on the Champs-Elysees in Paris, France, July 14, 2017. REUTERS/Gonzalo Fuentes TPX IMAGES OF THE DAY French President Emmanuel Macron (R) and his wife Brigitte Macron (2ndR) walk with U.S. President Donald Trump and U.S. First Lady Melania Trump after the traditional Bastille Day military parade on the Champs-Elysees avenue in Paris, France, July 14, 2017. REUTERS/Christophe Archambault/Pool French President Emmanuel Macron kisses U.S. First Lady Melania Trump as his wife Brigitte Macron looks on and next to U.S. President Donald Trump at the end of the traditional Bastille Day military parade on the Champs-Elysees in Paris, France, July 14, 2017. REUTERS/Gonzalo Fuentes U.S. President Donald Trump (C) shakes hands near U.S. First Lady Melania Trump (2ndL), Brigitte Macron (R), wife of the French President, Senate Speaker Gerard Larcher (C Rear) and French Prime Minister Edouard Philippe (L) as they arrive to attend the annual Bastille Day military parade on the Champs-Elysees in Paris, France, July 14, 2017. REUTERS/Christohpe Archambault/Pool French President Emmanuel Macron, his wife Brigitte Macron, U.S. President Donald Trump and First Lady Melania Trump walk on the Place de la Concorde at the end of the traditional Bastille Day military parade in Paris, France, July 14, 2017. REUTERS/Yves Herman U.S. President Donald Trump and First Lady Melania Trump stand in front of the American flag at the end of the traditional Bastille Day military parade on the Champs-Elysees in Paris, France, July 14, 2017. REUTERS/Gonzalo Fuentes U.S. President Donald Trump and First Lady Melania Trump attend the traditional Bastille Day military parade on the Champs-Elysees in Paris, France, July 14, 2017. REUTERS/Charles Platiau French President Emmanuel Macron, his wife Brigitte Macron, U.S. President Donald Trump and First Lady Melania Trump attend the traditional Bastille Day military parade on the Champs-Elysees in Paris, France, July 14, 2017. REUTERS/Yves Herman French President Emmanuel Macron (L) and US President Donald Trump stand in front of the US national flag held by soldiers, at the end of the annual Bastille Day military parade on the Champs-Elysees avenue in Paris on July 14, 2017. The parade on Paris's Champs-Elysees will commemorate the centenary of the US entering WWI and will feature horses, helicopters, planes and troops. / AFP PHOTO / ALAIN JOCARD (Photo credit should read ALAIN JOCARD/AFP/Getty Images) US President Donald Trump (C) bids farewell, flanked by French President Emmanuel Macron (upL) and his wife Brigitte Macron (upR) as he leaves the annual Bastille Day military parade on the Champs-Elysees avenue in Paris on July 14, 2017. The parade on Paris's Champs-Elysees will commemorate the centenary of the US entering WWI and will feature horses, helicopters, planes and troops. / AFP PHOTO / ALAIN JOCARD (Photo credit should read ALAIN JOCARD/AFP/Getty Images) US President Donald Trump (L) and First Lady Melania Trump board Air Force One prior to departing Paris Orly Airport on July 14, 2017, following a two-day trip for France's Bastille Day. Bastille Day, the French National Day, is held annually each July 14, to commemorate the storming of the Bastille fortress in 1789. This years parade on Paris's Champs-Elysees will commemorate the centenary of the US entering WWI and will feature horses, helicopters, planes and troops. / AFP PHOTO / SAUL LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images) (RtoL) US First Lady Melania Trump, US President Donald Trump, French President Emmanuel Macron and his wife Brigitte Macron, stand in front of the US national flag held by soldiers, at the end of the annual Bastille Day military parade on the Champs-Elysees avenue in Paris on July 14, 2017. The parade on Paris's Champs-Elysees will commemorate the centenary of the US entering WWI and will feature horses, helicopters, planes and troops. / AFP PHOTO / ALAIN JOCARD (Photo credit should read ALAIN JOCARD/AFP/Getty Images) French President Emmanuel Macron (C-L) shakes hands with US President Donald Trump, next to Macron's wife Brigitte Macron (L) and US First Lady Melania Trump, during the annual Bastille Day military parade on the Champs-Elysees avenue in Paris on July 14, 2017. The parade on Paris's Champs-Elysees will commemorate the centenary of the US entering WWI and will feature horses, helicopters, planes and troops. / AFP PHOTO / POOL AND AFP PHOTO / CHRISTOPHE ARCHAMBAULT (Photo credit should read CHRISTOPHE ARCHAMBAULT/AFP/Getty Images) US President Donald Trump (2nd R) shakes hands with French President Emmanuel Macron (2nd L) and his wife Brigitte Macron (L), next to US First Lady Melania Trump, during the annual Bastille Day military parade on the Champs-Elysees avenue in Paris on July 14, 2017. The parade on Paris's Champs-Elysees will commemorate the centenary of the US entering WWI and will feature horses, helicopters, planes and troops. / AFP PHOTO / POOL AND AFP PHOTO / CHRISTOPHE ARCHAMBAULT (Photo credit should read CHRISTOPHE ARCHAMBAULT/AFP/Getty Images) Brigitte Macron, wife of French President, (L) speaks with US First Lady Melania Trump (R) during the annual Bastille Day military parade on the Champs-Elysees avenue in Paris on July 14, 2017. The parade on Paris's Champs-Elysees will commemorate the centenary of the US entering WWI and will feature horses, helicopters, planes and troops. / AFP PHOTO / ALAIN JOCARD (Photo credit should read ALAIN JOCARD/AFP/Getty Images) French President Emmanuel Macron (L) shakes hands with US First Lady Melania Trump (R) next to US President Donald Trump during the annual Bastille Day military parade on the Champs-Elysees avenue in Paris on July 14, 2017. / AFP PHOTO / ALAIN JOCARD (Photo credit should read ALAIN JOCARD/AFP/Getty Images) US President Donald Trump speaks with US First Lady Melania Trump (R) during the annual Bastille Day military parade on the Champs-Elysees avenue in Paris on July 14, 2017. / AFP PHOTO / ALAIN JOCARD (Photo credit should read ALAIN JOCARD/AFP/Getty Images) Up Next See Gallery Discover More Like This HIDE CAPTION SHOW CAPTION of SEE ALL BACK TO SLIDE

Portland Communications, a public relations firm that compiles an annual listcalled 'The Soft Power 30,' notes that France's meteoric rise from last year's number 5 position is in no small part the work of newly-elected President Emmanuel Macron.

It writes, "Macron has now been handed the mandate to help lead France through a period of pro-business and pro-EU reforms. What emerges from these reforms will likely be a more dynamic and energized France that plays a leading role in the EU and perhaps shows greater global leadership overall."

In regards to the United States' tumble from the top, Jonathan McClory, the report's author told Newsweek, "This year's...results should raise concerns in the American foreign policy establishment. The rankings offer yet another data point reporting a fall in America's global reputation and influence. The Trump administration's drive to put America first has left America isolated."