In a blog post, Google Fiber said that this strategy shift is about "trying something new," pointing to video-streaming services like Hulu, Netflix and YouTube as examples of how watching television has changed. It added that people in existing markets with a Fiber TV add-on shouldn't worry, since there aren't any plans to get rid of that right now. "As customers look for new options that better reflect what they value in their entertainment, sports and news," the company said, "Google Fiber will also experiment with new ways to deliver that value and opportunity."