Today, Sony revealed that PlayStation 4 will cost a staggering R$3,999 in Brazil when it launches this November (R$ is the symbol for the Brazilian Real, that country’s currency). Based on current exchange rates, that’s equivalent to $1,849.85 (or £1,355.32, or €1,146.65, or ¥180,894.39).

To put that cost into context, PlayStation 4 will launch in the US at $399.99, in the UK at £349, in mainland Europe at €399, and in Japan at ¥38,980. Indeed, in the United States specifically, PlayStation 4 is the cheapest PlayStation console yet when adjusted for inflation.Retail games in Brazil will launch at R$179, which, equivalent to $82.80, doesn’t suffer from a similar cost spike.PlayStation 3 launched in Brazil in 2010 at R$1,999, or $924.69, so a high price point isn't unprecedented. But PS4 seems to be bringing premium cost to a whole new level. Xbox One is launching in Brazil for $R2,199 – over a thousand US dollars – but still comes in far cheaper than PS4.

Colin Moriarty is IGN’s Senior Editor. You can follow him on Twitter.