“We have to be clear here: this is much more than a straight commercial agreement. DirtFish has some very big plans related to the World Rally Championship and you’ll be seeing more on those in the coming weeks.”

“The intention is to raise awareness of this incredible sport and championship in the United States. There is a strong rallying community here in America and DirtFish plays a large, fundamental role in the sport. However, we want to see that continue to grow and grow. Historically, rallying hasn’t been at its most prominent in America – but we shouldn’t forget this country has run five WRC rounds with the Press on Regardless and Olympus Rallies – and we want to change that.”

“We’re looking to work very closely with WRC Promoter to provide a platform through which we can introduce Ott and the WRC to North America.”

“Short, medium and long-term… watch this space. DirtFish and North America are coming to the WRC party.”