While we will never condone Black Friday, or the behaviors exhibited on Black Friday following a day dedicated to giving thanks, we can get behind Small Business Saturday. American Express launched the first observed Small Business Saturday on November 27, 2010, as a counterpart to Black Friday and Cyber Monday. However, Small Business Saturday was created to support small, local, brick and mortar businesses around the nation, rather than the big box stores who are able to deeply discount high price tag items for doorbusters.

So, get out and #ShopSmall this Saturday. Let our ultimate guide to San Francisco’s best boutique shopping lead the way.

Hayes Valley

Welcome Stranger

$$$ | 460 Gough Street, San Francisco, CA 94102

Welcome Stranger offers their own in-house brand that is proudly 100% designed and crafted in California pieces, incorporating timeless Californian design inspirations with quality that speaks for itself. They also offer a variety of men’s clothing brands ranging from A Question Of Eagles to You Must Create.

Hours: Daily: 11:00AM–7:00PM

Acrimony

$$$ | 333 Hayes Street, San Francisco, CA 94102

Acrimony offers a carefully selected collection of pieces from premier clothing brands for men and women from Adina Reyter to Yeezy. If you’re ever trying to make a fashion statement Acrimony is a must visit.

Hours: Monday-Saturday: 11:00AM–7:00PM, Sunday: 12:00–6:00PM

Rand + Statler

$$$ | 425 Hayes Street, San Francisco, CA 94102

From A.P.C to Vere Verto, Rand + Statler, the high-end offshoot of neighboring Azalea, has you covered if you’re ever in need of premium fashion and home / beauty goods.

Hours: Daily: 11:00AM–7:00PM

Azalea

$$$ | 411 Hayes Street, San Francisco, CA 94102

Azalea is a trendy boutique located in the heart of Hayes Valley offering upscale clothing items, accessories and shoes.

Hours: Daily: 11:00AM–7:00PM

Gimme Shoes

$$$ | 416 Hayes Street, San Francisco, CA 94102

Gimme Shoes is the go-to shoe store in San Francisco. This Hayes Valley establishment is known for its wide variety of designer men’s and women’s footwear and accessories.

Hours: Monday–Saturday: 11:00AM–7:00PM, Sunday: 12:00–6:00PM

Gather

$$ | 541 Octavia Street, San Francisco, CA 94102

gather is a trendy independent retailer based in Hayes Valley that aims to connect local designers and consumers through its curated inventory of handcrafted apparel, jewelry, housewares and more.

Hours: Monday–Saturday: 11:00AM–7:00PM, Sunday: 12:00–6:00PM

Fiddlesticks

$$$ | 540 Hayes Street, San Francisco, CA 94102

Fiddlesticks is a children’s boutique with a wide variety of stylish apparel and outerwear, shoes and accessories. On top of Fiddlesticks’ inventory of high quality, well-made clothing, it also has a selection of children’s toys and books.

Hours: Daily: 11:00AM–7:00PM

Lower and Upper Haight

Held Over

$$ | 1543 Haight Street, San Francisco, CA 94117

Held Over is a vintage thrift shop where you’ll find tons of rare tops, military gear, leather jackets from just about every decade!

Hours: Sunday-Thursday: 11:00AM–7:00PM, Friday & Saturday: 11:00AM–8:00PM

Sockshop

$$ | 1742 Haight Street, San Francisco, CA 94117

How many socks can a sock-shop stock? Find out at the Sockshop! With over 300 cool socks, funny socks, yummy socks and more, the Sockshop has everything you need from brands like B.ella to Zohara!

Hours: Sunday-Thursday: 11:00AM–7:00PM, Friday & Saturday: 11:00AM–8:00PM

Upper Playground

$$ | 220 Fillmore Street, San Francisco, CA 94117

Upper Playground has been teaming up with artists from all around the world to deliver unique lifestyle streetwear to the masses since 1998. It’s at Upper Playground you’ll find hats, tees, and hoodies that are guaranteed to help you differentiate yourself those that just follow hypes.

Hours: Daily: 12:00–7:00PM

Revolver

$$$ | 136 Fillmore Street, San Francisco, CA 94117

Revolver is an upscale boutique that’s focused on providing their customers with unique contemporary fashion and homewares. Offering brands from 69 to Yellow 108, Revolver is the place to go for all your fashion needs.

Hours: Daily: 11:00AM–7:00PM

Alamo Square / Divisadero

Originals Vinyl

$$ | 701 Fillmore Street, San Francisco, CA 94117

Buy, sell, and trade your vinyls at the Originals Vinyl! They also offers ultrasonic cleaning and de-warping services in the local San Francisco Bay Area. Their typical inventory includes a selection of records like Jazz, Hip-Hop, Soul, Blues, Rock, and Folk with new arrivals daily.

Hours: Monday-Thursday: 12:00–7:00PM, Friday & Saturday: 12:00–8:00PM, Sunday: 12:00–6:00PM

Rare Device

$$ | 600 Divisadero Street, San Francisco, CA 94117

Rare Device is the perfect place to find useful, well designed, and handmade goods for all. They also host monthly art shows and community events, like book signings, workshops, monthly events for kids, and trunk shows.

Hours: Monday-Friday: 12:00–8:00PM, Saturday: 11:00AM–7:00PM, Sunday: 11:00AM–6:00PM

Gamescape

$$ | 333 Divisadero Street, San Francisco, CA 94117

Gamescape has been providing San Francisco with games from jigsaw puzzles to role playing games since 1985. They even carry items that big box toy stores no-longer carry, so if you’re looking for some good old fashion fun this holiday season hit up Gamescape for all your gaming needs!

Hours: Monday-Saturday: 10:00AM–7:00PM, Sunday: 11:00AM–5:00PM

The Mission

Aggregate Supply

$$$ | 806 Valencia Street, San Francisco, CA 94110

Aggregate Supply is a thoughtfully curated boutique that offers premier selections of mens, womens, accessories, home decor and furnishings with great customer care.

Hours: Monday-Saturday: 11:00AM–7:00PM, Sunday: 12:00–6:00PM

Self Edge

$$$ | 714 Valencia Street, San Francisco, CA 94110

Self Edge is hands down the best denim store in San Francisco. With an extensive selection of rare top notch designer denim and garments you won’t find at your standard department store accompanied by knowledgeable staff, they’ll have you coming back time and time again. Self Edge also offers denim repair services, so be sure to visit them for all your denim needs.

Hours: Monday-Saturday 12:00–7:00PM, Sunday: 12:00–5:00PM

Benny Gold

$$ | 3169 16th Street, San Francisco, CA 94103

Benny Gold has been helping the world “Stay Gold” from head to toe with fresh hand-made quality streetwear for the past decade. Benny Gold is where you’ll find unique and tasteful tops, bottoms, hats, socks, and even accessories for your dog.

Hours: Monday-Saturday: 12:00–7:00PM, Sunday: 12:00–6:00PM

Ventana / Mel Rice Ceramica

$$ | 853 Valencia Street, San Francisco, CA 94110

Pick up some cute, handmade accessories for your home, or a friend, at the smallest shop in San Francisco: Ventana/Mel Rice Ceramica. Melissa Rice has developed a simple, clean way of designing functional pieces for any room, and is inspired by the sight, smell, and sound of the Pacific Ocean.

Hours: Saturday & Sunday: 12:00–7:00PM

Dog Eared Books

$ | 900 Valencia Street, San Francisco, CA 94110

Reading is sexy, and so is Dog Eared Books! This bookstore has been supplying new, used, and remaindered books, as well as magazines, calendars, and notebooks in an easy-going atmosphere since 1992. Dog Eared Books also features a selection of small-press titles. What do we recommend you pick up? It’s a toss-up between Cool Gray City of Love by Gary Kamiya, or local illustrator Wendy McNaughton’s Meanwhile in San Francisco: The City in Its Own Words.

Hours: Monday-Saturday: 10:00AM–10:00PM, Sunday: 10:00AM–9:00PM

Castro

Body

$$ | 450 Castro Street, San Francisco, CA 94114

Body has been one of the premier locations for athletic men’s apparel for over 20 years, and carries brands like 55DSL, Merrell, Nike, Onitsuka Tiger, and many more.

Hours: Monday-Thursday: 10:00AM–8:00PM, Friday & Saturday: 10:00AM–9:00PM, Sunday: 11:00AM–8:00PM

Rolo

$$$ | 2351 Market Street, San Francisco, CA 94114

Rolo has been one of the most influential men’s clothing stores since 1986. They offer a carefully selected collection of American and European brands that’ll help you become a trendsetter.

Hours: Monday-Saturday: 11:00AM–7:00PM, Sunday: 12:00–6:00PM

Noe Valley

Mill Mercantile

$$$ | 3751 24th Street, San Francisco, CA 94114

If quality construction and effortless, enduring designs is what you are looking for, Mill Mercantile is the answer. This modern, clean shop sells upmarket women’s apparel, fine leather goods, and chic gifts.

Hours: Monday-Friday: 11:00AM–7:00PM, Saturday: 10:00AM–6:00PM

Cliché Noe Gifts

$$ | 4175 24th Street, San Francisco, CA 94114

Taking gifting to a whole other level, Cliché Noe Gifts carries an array of great inventory from souvenirs and books, TOMS to soaps.

Hours: Monday-Saturday: 10:00AM–6:30PM, Sunday: 10:30AM–5:30PM

The Marina

Marine Layer

$$$ | 2209 Chestnut Street, San Francisco, CA 94123

Crafted from custom fiber made from pulp extracted from fragmented wood, Marine Layer creates some of the softest clothes you’ll ever put on. From hats, hoodies, tees, polos, to bottoms that you’ll never want to take off, Marine Layer will have you feeling cozy year round.

Hours: Monday-Saturday: 10:00AM–8:00PM, Sunday: 10:00AM–7:00PM

Bella Boutique

$$ | 1947 Union Street, San Francisco, CA 94123

Bella Boutique is a specialty accessories store with a strong focus on jewelry. Carrying an extensive line of collections from various designers in addition to their own exclusive jewelry brand, it’s at Bella Boutique you’ll find unique pieces to add to your personal collection. Bella also carries a selection of beautiful handbags, wallets, scarves, make-up, and more!

Hours: Monday-Sunday: 10:00AM–6:00PM

Marmalade

$$ | 1843 Union Street, San Francisco, CA 94123

Marmalade is a beautifully curated women’s boutique which carries brands like Free People, Paige Denim and lesser known independent brands from around the globe. Almost everything in-store is well under $100, and since Marmalade does small batch ordering, you can expect to find new items every 3-4 weeks.

Hours: Monday-Wednesday, Saturday: 11:00AM–7:00PM, Thursday & Friday: 11:00AM–8:00PM, Sunday: 11:00AM–6:00PM

North Beach & Telegraph Hill

Eden & Eden

$$ | 560 Jackson Street, San Francisco, CA 94133

Eden & Eden is a cozy contemporary boutique offering uniquely designed goods made with the utmost quality. Here you will find an array of hard-to-find home decor, women’s clothing, jewelry, and accessories that will have you dressed best for any occasion.

Hours: Monday-Friday: 10:00AM–7:00PM, Saturday: 10:00AM–6:00PM

City Lights Bookstore

$$ | 261 Columbus Avenue, San Francisco, CA 94133

Founded in 1953, City Lights Bookstore was America’s first all-paperback bookstore, and has gone on to become one of the greatest independent bookstores in the nation. Featuring an extensive selection of poetry, fiction, translations, music, history, and so much more, City Lights Bookstore is sure to have almost any book you can think of!

Hours: Monday-Sunday: 10:00AM–12:00AM

Paparazzi

$$$ | 1424 Grant Avenue, San Francisco, CA 94133

Paparazzi is a one-stop shop for the fashionable lady in your life, with high-end clothing and jewelry from European designers, as well as contemporary collections and collaborations.

Hours: Monday-Saturday: 11:00AM–7:00PM, Sunday: 12:00–5:00PM

Outer Sunset

The General Store

$$$ | 4035 Judah Street, San Francisco, CA 94122

A visually appealing and wonderfully curated selection of home goods, cards, design magazines, accessories, and apparel is what you’ll find at The General Store. Step out into the back garden area and take a gander of their greenhouse filled with an array of plants during your visit as well.

Hours: Monday-Friday: 11:00AM–7:00PM, Saturday & Sunday: 10:00AM–7:00PM

Mollusk

$$ | 3811 Noriega Street, San Francisco, CA 94122

Mollusk features one of the coolest store layouts in the city and their clothing selection is expertly curated. If you’re ever on the market for some great surf gear, awesome art, and excellent service, stop by Mollusk for all your needs.

Hours: Daily: 11:00AM–7:00PM

Establish

$$ | 3811 Noriega Street, San Francisco, CA 94122

Establish strives to create a progressive culture to the Outer Sunset community by offering a place where local artists are able to gather, display their work, collaborate on new projects, and customers are able to shop for unique goods and services. It’s here you’ll find accessories, home decor items, and localized apparel. Establish also offers unique services like graphic design, botanical design, home decorating, and styling services.

Hours: Daily: 11:00AM–7:00PM

Inner Sunset

San Franpsycho

$$ | 1248 9th Avenue, San Francisco, CA 94122

San Franpsycho is as bonkers as it’s name indictates. There aren’t too many places you can go to pick up a nice cup of coffee or ice cream and shop for localized SF apparel. San Franpsycho is the perfect place to find unique streetwear that you can proudly don to rep your city, or the best souvenir gift you’ve ever given.

Hours: Monday-Saturday: 10:00AM–9:00PM, Sunday: 10:00AM–7:00PM

Wishbone

$$ | 601 Irving Street, San Francisco, CA 94122

Wishbone is filled with wonderful home decor items in addition to books, baby gifts, cards, jewelry, and much more. If you’re in need of unique and trendy gift items Wishbone is the store for you.

Hours: Daily: 11:00AM–6:00PM

Ambiance

$$ | 756 Irving Street, San Francisco, CA 94122

Ambiance has been delivering excellent customer care and the best of women’s fashion since 1996. Earning multiple awards for “Best Boutique” since 2002, Ambiance is sure to help you find the perfect show-stopping outfit for any occasion.

Holiday Hours (effective Black Friday–December 23rd): Monday-Saturday: 10:00AM–8:00PM, Sunday: 10:30AM–7:00PM