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It has long been known as one of London’s most picturesque — and affluent — neighbourhoods, famed for quaint pastel-coloured crescents and grand stucco-fronted Victorian houses.

But now well-heeled residents of Notting Hill say the area is being blighted by an invasion of Instagram influencers using homes in W11 as a backdrop for flaunting their lifestyles online.

They complain the streets are being turned into the “personal photo studios” of “Insta-tourists”, two decades after Hugh Grant and Julia Roberts put the area on the map with their hit film.

Resident Daphne Lamirel, 21, said the Instagram shoots had increased in the past six months. “At first it was sweet but it’s just getting crazier,” she said. “The walls are quite thin and you can hear them laughing and directing photos from our living room.

“On weekends there will be at least four groups taking pictures at the same time. It’s weird — it didn’t used to happen.”

Olivia Lamb, who lives near Notting Hill Station, said: “They’ll just set themselves up for hours on your doorstep with a range of outfits. They make no effort to move when people come in and out of their houses. I’ve come across our doorstep on Instagram many times.”

The Standard witnessed blogger Camilla Lovell bringing a changing tent and a professional photographer with her as she shot content for Instagram and her website.

Camilla, 24, said: “Notting Hill makes up half the entries on any ‘best Instagram spots in London’ list. More cafés here are making themselves Instagram-worthy.”

Residents say Instagrammers — some of whom can rake in tens of thousands of pounds per post — even queue up to take these pictures. But the social media influencers are unapologetic.

Fashion and lifestyle blogger Alyson Haley, who has 471,000 Instagram followers, said: “Everywhere there would make a perfect backdrop. No matter where you roam, you will find cute doorways and colourful facades that will leave you with a lust to call it home.”

Influencer Romana Zimányiová, who has 95,000 followers, said: “Houses there highlight whatever you wear.”

Lena Josefine, an 18-year-old blogger from Germany, with 38,000 followers, brought changes of clothes and cases of make-up for a shoot. She travelled in rush hour from the other side of London, and even brought a pink handbag to match her backdrop — a pink house.

She said: “The houses are so colourful so [our posts] make the day brighter. We haven’t had any trouble with residents. It’s nice to not use a blank wall like other people. We are always planning our next location, and we bring our suitcases. It inspires my followers to visit London as well. We don’t show the bad areas.”