In early 2014, The New York Times introduced an app called NYT Now that would provide a curated list of stories — for a lower price than a full digital subscription — to what it hoped would be a younger, mobile-savvy audience. Jill Abramson, then the executive editor of The Times, unveiled the app at the South by Southwest conference in Austin, Tex.

On Thursday, The Times announced it was officially shelving NYT Now. The app will no longer be available to download starting the week of Aug. 29.

NYT Now was among the first attempts by The Times to enhance its appeal to mobile users as it looked for new revenue sources that would offset drops in print advertising and circulation. By giving readers a curated subset of daily articles in a mobile-friendly, lower-priced package, The Times hoped to attract a broader audience that might otherwise not subscribe. The subscription price for NYT Now, $8 a month, was roughly half the price of the least expensive digital subscription.

But the app never quite took off as The Times had hoped, and last year, it transitioned from subscription to free in the hopes that the new model might give The Times more of an opportunity to expand its audience.