Watford Football Club, a team in the prestigious English Premier League, has announced that its newest sleeve partner will be the decentralized cryptocurrency, Bitcoin. The club will now don the famous Bitcoin’ ₿’ on their sleeve.

This is an initiative to drive education about cryptocurrencies, and notably Bitcoin, by the primary shirt sponsor – Sportsbet.io. The hope with this campaign is to improve awareness around Bitcoin and educate the public on the benefits of using cryptocurrencies, according to the release.

Cryptocurrencies have been slowly permeating the sporting world, and while this will be a first, seeing the Bitcoin logo on a team kit on such a large stage, it seems to be a part of a growing trend.

In fact, again in the Premier League, London-based club Arsenal signed a sponsorship deal with the US cryptocurrency CashBet, which saw the Premier League club promote the firm’s initial coin offering at the 60,000-seat Emirates stadium over a year ago.

Additionally, perhaps not on the same level as the Premier League, The Daily Chain is the shirt sponsor of Codicote Football Club, a team in the Spartan South Midlands League, in England.

Watford’s deal, seems to be far less financially driven as Bitcoin, as an entity, has no centralized organization that can benefit from increased marketing or adoption. The benefit of spreading Bitcoin’s presence on a mainstream stage like this is instead for the advancement of the cryptocurrency industry in general.

Justin Le Brocque, Head of Marketing at Sportsbet.io, said: “The crypto community have been hugely supportive of us since we began, so putting the Bitcoin logo on the sleeve felt like a fun way to give something back while also showing them our support.”

“Some of the biggest challenges we and others like us face is raising awareness, dispelling common myths around cryptos and educating the public on the advantages and opportunities presented by cryptocurrencies,” added Le Brocque.

“Our partnership with Watford marks a major disruption in the world of traditional sports sponsorship, and by adding the Bitcoin logo we hope this world’s first partnership will create even more buzz around cryptocurrencies.”