Company Teams Up with Gardening Guru Danny Seo to Encourage People to Help Grow More than One Billion Tomatoes Across the CountryCAMDEN, N.J., Mar 19, 2009 (BUSINESS WIRE) — For the first time in its more-than-100-year

history, Campbell Soup Company (NYSE:CPB) is making available to

the American public specially cultivated seeds used to grow tomatoes for

its iconic Campbell’s(R) Tomato soup. The effort is part

of Campbell’s goal to grow more than one billion tomatoes

across the country and to support American agriculture.

Campbell also is teaming up with the National FFA Organization and Urban

Farming Inc., each of which will use the special seeds to help create

five community gardens in urban communities.

Through June 21 (or while supplies last), each household that purchases

any variety Campbell’s condensed soup and enters the code on the

can at HelpGrowYourSoup.com can request a free packet of Campbell’s

tomato seeds to plant in their own backyards and windowsills. With

each request, Campbell will donate the seeds being used to plant

community gardens and achieve the one-billion-tomato goal.

TV personality and gardening guru Danny Seo is helping to kick off the

spring planting spree. He says the timing couldn’t be better for

Campbell to implement such an initiative.

“There is a huge trend right now of people seeking to grow their own

food in their own gardens, because it’s cost effective, environmentally

friendly and ultimately produces delicious, fresh-tasting ingredients,”

said Seo. “What’s exciting about using Campbell’s seeds is that

people will be able to grow a very special tomato that goes into

America’s favorite tomato soup – and get those seeds for free!”

The Seeds of an Icon

Introduced in 1897, Campbell’s Tomato soup was the first

condensed soup in the company’s history and to this day remains an

American favorite. It is one of the company’s top-selling soups and is

eaten by more than 25 million people at least once a week. In fact, pop

culture artist Andy Warhol ate tomato soup for lunch for more than 20

years, inspiring him to create the famous Campbell’s Tomato soup

painting.

The tomato seeds themselves also have a rich heritage. Campbell began

growing tomatoes from its own seeds on New Jersey farms during the

1930s. Those “Jersey” tomatoes were renowned for their rich taste and

texture, so much so, that when truckloads were delivered to the Campbell

facility in Camden, city residents followed and picked up fallen

tomatoes from the streets.

As part of the Help Grow Your SoupTM program, Campbell

also will celebrate the tomato on its can. For a limited time, on

selected cans, the image of a real tomato will replace the red color

band on the front of the iconic Campbell’s label. Campbell also

plans to support the program with print advertising and in-store

promotional materials, including special bins, shelving systems and

cards.

“Campbell’s Tomato soup holds a special place in American culture

and American cupboards because it’s a food people know is made from

goodness,” said Eric Christianson, Business Director for Campbell’s

condensed soups. “Through our Help Grow Your Soup initiative, we

are reminding people about the special care and pride that goes into

cultivating the farm-grown ingredients in our soups by connecting them

to the seeds, which is where it all starts.”

Growing Communities

Campbell is working with the National FFA Organization, which is

dedicated to developing future leaders through agricultural education,

and Urban Farming, a non–profit organization that turns unused

land in urban areas into sustainable food sources, to build gardens in

local communities including New York City, Chicago, Detroit, Atlanta and

near Campbell’s headquarters in Camden, N.J.

Seo will help Campbell kick off the initiative by creating an “Edible

Wall” in New York City on April 16. The gardens will be planted and

maintained by members of FFA and Urban Farming, and all vegetables

harvested from the gardens will be given to the members of the community.

Since its founding in 1869, Campbell also has strived to support

American agriculture. The company has worked with generations of farmers

and, whenever possible, uses ingredients from farmers located within 100

miles of its facilities, enabling it to use higher-quality, fresh

ingredients, reduce the environmental impacts associated with

transportation, and support the economies of local farming communities.

Program Partners

The National FFA Organization was founded in 1928 as the Future Farmers

of America in support of agricultural education in schools around the

country. FFA prepares its members for more than 300 careers in the

science, business and technology of agriculture and has many educational

programs in place to foster leaders who will make sure our natural

resources are wisely used. Today FFA is powered by more than half a

million members, 7,300 chapters in schools and 1,000 active alumni

affiliates across the United States, Puerto Rico and the Virgin Islands.

Urban Farming is an international non–profit organization that

plants food on unused land and space such as rooftops, walls, in

planters at malls, sidewalk cafes and school campuses to help eradicate

hunger by establishing an abundance of healthy food for people in need

while greening the environment, educating youth, adults and seniors and

providing a sustainable system to uplift communities. Urban Farming is

now in 14 cities and five countries including Jamaica, Canada and

England and offers educational opportunities in nutrition, environmental

justice and entrepreneurship.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of

high-quality foods and simple meals, including soup, baked snacks and

healthy beverages. Founded in 1869, the company has a portfolio of market–leading

brands including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.”

For more information on the company, visit Campbell’s website at www.campbellsoup.com.

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SOURCE: Campbell Soup Company

Campbell Soup Company

John Faulkner

856-342-3738

john_w_faulkner@campbellsoup.com

or

Weber Shandwick

Caroline Thomas

312-988-2305

cathomas@webershandwick.com