Attention is automatically captured by pictures of physically attractive faces. Although helpful for mate detection, a chronic attentional bias towards attractive opposite-sex faces interferes with relationship initiation because it detracts from the current choice. Therefore, we hypothesized that an orienting of attention to attractive opposite-sex faces is inhibited as soon as a potential mating partner reciprocates one's romantic feelings. Results of two experiments supported this idea: In a first study, imagining that an attractive person shows signs of reciprocal romantic interest eliminated automatic attentional capture by attractive opposite-sex faces. Similar results were obtained in a second study that analyzed intra-individual change in attentional biases during a longitudinal dating study. Results provide evidence for the role of automatic regulatory processes in relationship initiation and can be incorporated into more general models of (implicit) self-regulation.