Even though Master Data Management has in recent years become a focus point of the IT industry in large corporate companies, a surprisingly low number of companies actually implement and follow proper Master Data Governance. Different Master Data cleansing projects are often executed and no or little Master Data Management practices are instituted to keep the data clean. Consulting in Master Data Governance is therefore about the creation of a corporate culture in which the importance and goals of Master Data Governance is well defined and understood, and therefore practiced in a goal orientated manner.