Stray Kids is fairly new in the music scene but the boy group has proven yet again its unstoppable climb to the top!

South Korean boy group Stray Kids becomes the first K-Pop artists to be featured on Spotify’s Early Noise initiative which aims to identify and recognize up and coming artists who are ready to break boundaries.

In a press release, Chee Meng Tan, the Head of Artist & Label Marketing of the music streaming service in Southeast Asia, recognized the growing popularity of the newest member of JYP Entertainment’s artist lineup and its hope for the initiative to bring Woojin, Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N to more people.

“Stray Kids started strong since emerging onto the scene this year and the reaction from our users underscores their growing popularity. Through the Early Noise initiative, we believe that Spotify can develop a global audience for Stray Kids and continue connecting these extremely talented artists with fans from all over the world,” Chee Meng Tan said.

The Early Noise initiative hopes to showcase local music from every genre, region, and generation alongside music from all over the world. The artists included in the Early Noise 2018 playlist where chosen based on their appearance on Spotify’s viral charts and the number of listeners that have discovered the artist through individual playlist or Spotify-curated content.

Formed in 2017 by JYP Entertainment, Stray Kids rose to fame from a television reality show of the same name. Performing a propulsive blend of big bass electronic dance music, aggressive rapping coupled with their smooth R&B vocals. The group released their pre-debut Mixtape EP in early 2018.

Stray Kids is set to make its return to the K-Pop scene following the success of its debut album, I am NOT, earlier this year. The boy group’s new album, I am WHO, will be out on August 6 and will also be available on Spotify on the same day.

Discover Stray Kids on some of your favorite K-Pop hub playlists; K-Party Dance Mix, Hallyu Boy Bands and Fantastic K-Workout. Follow @SpotifyKDaebak for more updates on exclusive Stray Kids content on Spotify!