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Meijer and Shipt will begin rolling out home delivery across the Midwest beginning in March. (Courtesy | Meijer)

GRAND RAPIDS, MI - After a successful trial run in Southeast Michigan, Meijer says it is ready to roll out home delivery across its six-state footprint.

The retailer's hometown of Grand Rapids will get the service first, which will begin March 29.

The 230-store chain is partnering with Shipt to quickly expand to communities across Michigan, Illinois, Indiana, Ohio, Kentucky and Wisconsin.

"We are excited to expand our relationship with Shipt because together we can offer customers across the Midwest a whole new level of convenience, product variety, and service not available before," Meijer CEO Rick Keyes said. "Now customers can shop a complete grocery list online, having access to our world class assortment of fresh produce, meat, dairy and a number of other essentials that Shipt will hand select from a local Meijer store and deliver to a customer's doorstep."

Meijer customers with a Shipt membership can shop 55,000 items across Meijer stores using the Shipt smartphone app or place orders directly through shipt.com. Among the things that can't be ordered are large general merchandise, cosmetics, alcohol and lottery tickets.

Customers can schedule their orders to be delivered in as little as one hour, seven days a week.

Meijer and Shipt will also launch the service in Fort Wayne and the Indianapolis area on April 13. Other major markets in the Midwest will be announced in the coming months.

"The way our customers shop continues to evolve," said Meijer Chairman Hank Meijer. "We believe the hightouch service that Shipt offers, coupled with what our customers love about shopping at Meijer, creates a new type of shopping experience."



Bill Smith, CEO of Shipt, said the expansion of service at Meijer stores will also help create an estimated 10,000 jobs in six states in 2017.

Shipt will build networks of hundreds of personal shoppers and identify opportunities to support community organizations in each Meijer market offering the service.

"We are excited to partner with a leader in the retail industry who continues to put the customer first," Smith said.

The retailer's decision to expand the availability of digital home delivery comes after its highly successful launch of the service in the Detroit area last fall, which prompted Meijer to roll out the service to other markets. Shipt members in the Detroit area placed more than 65,000 orders since September 2016.

The Shipt delivery service is membership-based, with either annual or monthly options. For $99 a year, Shipt members receive unlimited free grocery deliveries on all orders over $35.

After signing up for Shipt, members can digitally shop a large selection of Meijer groceries, fresh produce, and everyday essentials including baby, health and beauty products. They can also note any preferences, choose a preferred delivery window and pay for their order. A Shipt shopper will hand pick their items and deliver them in as little as one hour after the order is placed.

Because most Meijer stores are open 24 hours a day, Shipt deliveries will be available at most Meijer locations around the clock, seven days a week, with the exception of certain holidays.