Women in the public eye were not just the party girls out for a night on the town. Young women wanted ease of movement that showed all their girlish assets, but in a sophisticated way. Tailored was the working girls choice and hemlines fell as the fun mood of the twenties passed. It was now about tasteful serious business attire. Daywear used pleats and draping to bring feminine and chic to the office.

New fabrics made line flow in women's clothing possible in the 1930's. New fabrics like wool crepe and rayon made fashions that moved with the feminine form and easy to wear.

Eveningwear in the 1930's took on more deep notes of sophistication will remaining sensuous. Gowns were longer and bright; as amazing metallic fabrics were introduced. Eveningwear took on some tailored features like shoulder pads, but it aimed to be forward thinking and as modern as the Art Deco hotel ballrooms these gowns appeared in.

Daywear was meant to be practical; but feminine and sweet. Day dresses were not beyond revealing a little cleavage., The fashion goal was to provide comfortable dresses.Dresses that were easier than ever to care for were now in demand. The introduction of more blended fabrics meant clothes were easier to launder. The more easily laundered a day dress was the more likely a girl was to expand her closet with seasonal everyday wear. Dresses for the first time wear not delegated to house wear and church wear.

Spring and summer clothing was an available in fabrics that suited the seasons. Textile advancement meant they it was easier than ever to mass produce daywear in complex pastels and bright primary colors. it was no longer just a few in the fashion elite , who were interested in new seasonal colors. Advances in manufacturing meant that even in economic hard times; the working girl could replenish her closet more often.

Aware that there were a lot of young stenographers living at the YWCA who needed good fashion advice a prominent Italian designer provided it., Elsa Schiaparelli gave advice in Photoplay magazine in 1936.Elsa was a premier Italian fashion designer who was opposed to young working women wasting money on cheap trendy clothing. She understood that young working girls went out to socialize after work, and she saw a well made suit as being appropriate for date night after work.

She wrote"Being a business woman myself, and a busy one [ as well as a movie fan] I myself was faced with a problem that I’m sure is a common one with girls and women in America who ” go to business”; that problem being what to put on in the morning and look smart all day long in, even if it means a late dinner after office hours.I found that a good suit solves most problem". Elsa Schiparelli thought the working girl should invest in a few good suits and leave the trendy eveningwear to those with money to spare. She thought it was perfectly dignified to be seen often in a well made suit with smart ;but not exaggerated lines.