Silicon Valley is a hotbed of innovation, with venture capitalists rushing to write checks for the next brilliant, young founder with an idea to change the way we live our lives. Already, billions of dollars have been poured into companies upending the taxi industry, completely transforming how we get from point A to point B. Some richly valued start-ups nobly seek to track down terrorists and criminals using big data. Others are interested in manufacturing and launching spacecraft, advancing our knowledge of worlds beyond our own.

Into this wonderland of Silicon Valley disruption comes Juicero—described as “Keurig for fresh juice”—a relatively new start-up that has already raised $120 million from investors such as Campbell Soup, Google Ventures, Kleiner Perkins, and Thrive Capital. News about Juicero broke a year ago; the start-up was still under wraps and raising money. Investors were buying into Juicero because they believed it would “change the way fruits and vegetables are delivered,” Business Insider reported at the time. “The company is raising so much money because it's not just creating a household product; it's creating a whole agricultural arm to the business, which hints that the company plans to grow and supply the fresh produce around the world.” David Krane, a partner at Google Ventures, called it, “the most complicated business that I’ve ever funded.”

This week, Juicero made its long-awaited debut, raising more than a few eyebrows in the process. To use the sleek-looking product, which was reportedly designed with help from Yves Béhar and Apple design boss Jony Ive, you must first purchase the $700 juicer, as well as Juicero’s fresh fruit and vegetable juice packs, which sell for between $4 and $10 on Juicero’s smartphone app. The juice packs are stamped with QR codes, which the machine scans and uses to determine if the fruits and vegetables are fresh enough for it to press into an eight-ounce cup of juice for you. If it’s not, the pack is discarded. It’s a Wi-Fi connected device, which means if the Internet’s out, you can’t have your cup of beet-and-apple juice that morning.

Like the Keurig before it (and, recently, the Tovala smart oven), Juicero promises to streamline what is, for many in Silicon Valley, at least, a tedious daily activity. It also comes with the environmental cost of having to discard empty pods after each use, although Juicero founder Doug Evans says he’s working on compostable packs. Before Juicero, Evans co-founded juice-bar chain Organic Avenue, of which he and co-founder Denise Mari sold a majority stake to a private-equity firm before being ousted. Organic Avenue, in the hands of a new owner, shuttered all of its locations in October.

Only time will tell if Juicero’s high-end juice gains traction with the masses. Its best bet may be selling its product to businesses; already, The New York Times reports, restaurants like Le Pain Quotidien will use Juicero’s appliances in their kitchens.