We get it. Using a Keurig coffee machine and the K-Cup coffee pods is convenient. It’s quick, easy, and there is no mess. Well… that depends on your definition of “Mess”. Keurig is capitalizing on our obsession with convenience and is making a huge mess of the environment while they’re at it.

Did you know that in 2013, Green Mountain (one of Keurig’s affiliate brands) produced enough K-Cups to wrap around the equator 10.5 times? And where do used K-cups end up? Landfills.

Sure, some parts of some K-Cups are recyclable in some regions, but do you think the very people who are buying these machines for the sheer convenience of them are taking the time to work that out? Hint: They’re not.

There are other coffee pod producers who have managed to develop more sustainable versions of coffee pods, but with the introduction of the Keurig 2.0, Keurig has done their best to squash those efforts. (The machine’s bar code scanner accepts only Keurig-owned coffee pods.)

Keurig has shared their sustainability plan. In it, they target 2020 as the year by which 100% of K-Cup packs will be recyclable. For us, that’s simply not good enough. Imagine how much of our Earth will be covered in discarded K-Cups by then?! It’s time to take action.

http://www.killthekcup.org