Jay sez, "A new bottled water company is selling NY tap water in bottles and filling up people's empties as a way of spreading the word that tap is good, it's better for the environment than shipping bottles in from Fiji, it's fun, it's blablabla. You get the idea."

For my money, NYC tap water is delicious.

Year after year, bottled water companies have told us that their water was somehow healthier or better for us than our own water. They spent billions of dollars on marketing to make us believe that we needed exotic water, in sleek packaging, from far away Arctic glaciers, tropical islands, and European volcanoes. We fell for the fancy marketing gimmicks, too, and the brands we drank started to become status symbols. But we're New Yorkers and are ready for an honest change. It's time for a better way of thinking drinking: A Tap'dNY Manifesto for the new age.





TAPDNY

(Thanks, Jay!)