Apple released a new iPad Air 2 campaign during Sunday football today showcasing various unique physical and software applications for the iPad Air 2.

Featuring the song “Who Needs You” by The Orwells [iTunes Store, YouTube], the ad is a departure from last year’s iPad Air which were focused on a single user.

iPad Air 2 isn’t just the thinnest and lightest iPad we’ve ever created. It’s the most powerful. From the studio to the classroom, the ﬁeld to the garage, it’s helping people discover new and better ways to do the things they love. Imagine what you’ll do with it.

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Explore the game-changing apps from the film. These are just a few of the hundreds of thousands of apps waiting for you in the App Store — apps that make iPad Air 2 capable of even more amazing things.

Take your muse with you. More than just a sketchbook, Tayasui Sketches is filled with beautiful tools so easy to use you may not wait for inspiration to strike before you start drawing. Tayasui Sketches View in the App Store Rethink the way you think. Capture and digitize all your reminders, bright ideas, and doodles in one fell swoop. Then organize and share them any way you like, with whomever you like. Post-it® Plus View in the App Store Create your own Hollywood studio. With just a few props and lots of imagination you can create unforgettable movies frame by frame. And when it’s a wrap, invite the neighbors over for an art-house screening in your living room. iStopMotion for iPad View in the App Store Shape the things to come. Put the designs in your head into your hands with AutoCAD 360. Now you can easily create, edit, and share stunning 2D and 3D drawings and renderings with workstation power, minus the workstation. AutoCAD 360 View in the App Store See the writing off the wall. Point iPad at a Gif-iti mural and watch it turn into a moving kaleidoscopic statement. It’s street art taken to an entirely new level. INSA’s GIF-ITI VIEWER View in the App Store Reimagine the classroom. With Molecules by Theodore Gray, you can study, touch, and twist the building blocks of our world from the inside out. Molecules by Theodore Gray View in the App Store Become one with your engine. You don’t need to be a mechanic to work like one. Optimize your car’s performance with an array of real-time diagnostics including trouble codes, fuel efficiency, and battery voltage. OBD Fusion View in the App Store See life through a different lens. You don’t need a knack for illustration and a team of animators to turn a rainy afternoon into a cartoon. Bring your drawings to life, make your own comics, or create caricatures of your friends with this easy-to-use animation suite. Animation Creator HD View in the App Store

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