As before, there are a few incentives to show up instead of watching the live stream at home. You'll get a special poster, a collectible card and a mysterious "digital gift basket" from the PlayStation Store.

You'll want to act quickly if you're determined to attend. Tickets are available starting at 1PM Eastern on May 30th, and it's reasonable to presume that they'll go quickly. Also, you'll probably want to show up early on the day in question -- you aren't guaranteed a spot. That's something of a hassle just to watch live video, but look at it this way: this is much, much easier than attending in person, and you'll get most of the effect.