This suggests a clear division among salespeople. However, there are more and more suggestions that those salespeople who are not using social media may be missing out. A large part of a salesperson’s job is to listen to their customers and to maintain in-depth knowledge of their market. Social media produces many opportunities for both of these activities. Whether it is reaching out to a frustrated consumer on Twitter or noticing that a previous contact has a role at a new business, social media can provide valuable information for salespeople.