Around 72% of consumers who search for local businesses visit stores within 5 miles of their location. Investing more effort and energy into healthcare marketing will attract more local clients than ever.

Nearly 70% of marketers lack an integrated content strategy. Even healthcare providers need a strong, cohesive strategy to market themselves successfully.

You’ve worked hard on your business. You deserve to know how to thrive in today’s digitally-driven marketing world.

Here are 5 essential tips for successful marketing in healthcare:

1. Maintain a Consistent Brand

Branding is important to medical marketing because it distinguishes you from your competition. If a patient is happy with your brand, they’re more likely to return later on.

Market your business based on its special features. If you offer a spa-like environment, advertise that to build a luxurious brand image. Use brand colors, great customer service, and employee uniforms to appeal to your audience more.

2. Build a Responsive Website

A responsive website is an integral component of a healthcare marketing strategy because it represents your brand. Responsive websites automatically adjust to the size of a screen and provide a user-friendly experience to visitors.

Make sure your website is mobile-friendly. Mobile traffic is on the rise and if your website has an awkward mobile format, you’ll miss out on valuable leads. Plus, Google does mobile-first indexing, which means that it uses the mobile version of your site when evaluating your rankings in search engines.

Speaking of search engines:

3. Become an Authority

Establishing yourself as an authority in your field will boost your credibility and reputation in consumers’ eyes, fostering more brand trust and repeat business. That’s why blogging is one of the most effective marketing strategies for healthcare organizations.

Use local SEO and long-tail keywords (keywords with more than 3 words) to target exact audiences. This will build brand awareness amongst people in your area.

There are plenty of other ways you can build credibility with healthcare marketing. Learn more about useful tactics for marketing healthcare services through the aforementioned link.

4. Strengthen Existing Client Relationships

Boost your business by improving your pre-existing brand relationships. Always provide great customer service, but encourage people to leave reviews so your staff can deliver even better customer service.

Send branded yet attractive postcards to existing patients on their birthdays. It’ll improve brand recognition and brand recall by making a positive impression.

5. Use Social Media

In today’s world, a little bit of social media marketing goes a long way. You’ll generate more leads and business if you maintain an active social media presence.

Maintain branded accounts on Twitter, Instagram, and Facebook. It’s even better if you can make YouTube videos. Not only will it make people trust your input and expertise, but it’ll help you advertise your services to them at the same time.

Use Healthcare Marketing to Your Advantage

Experts predicted that global online ad spending would increase in 2019. Advertisement and content campaigns contribute to healthcare marketing by boosting your brand online. After all, your online brand has a tangible effect on your business in real life.

Spending on location-based advertisements is set to approach $24.4 billion. That just shows you how much digital marketing matters to doing business today.

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