(CNN) Gucci has apologized and discontinued selling a sweater that social media users said resembles blackface because of its design.

In a Twitter post Wednesday, the Italian luxury brand said it "deeply apologizes for the offense caused by the wool balaclava jumper."

The top, which is no longer on the company's website, is a black turtleneck sweater that pulls up over the bottom half of the face with a cut out and oversized red lips around the mouth.

Gucci deeply apologizes for the offense caused by the wool balaclava jumper.

We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.

Full statement below. pic.twitter.com/P2iXL9uOhs — gucci (@gucci) February 7, 2019

"We can confirm that the item has been immediately removed from our online store and all physical stores," Gucci said in a statement on Wednesday. "We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond."

The sweater had been slammed on social media, with Twitter users saying it resembled blackface and expressing emotions ranging from exasperation to outrage.