Schedule

Registration opens at 8:30. See locations below for workshops, sessions and special events.

Pre 18:30-20:30 Women in Design & Tech Leadership Forum IED Barcelona

Day 1 09:30 – 18:15 Workshops IED Barcelona

Day 2 09:30 – 18:15 Sessions IED Barcelona

Day 3 09:30 – 18:15 Sessions IED Barcelona 19:00 – 21:00 Wrap Party IED Barcelona

Featured Speakers Ricardo Baeza-Yates Ricardo Baeza-Yates areas of expertise are web search and data mining, information retrieval, data science and algorithms. He is CTO of NTENT, a semantic search technology company. Before he was VP of Research at Yahoo Labs, based in Barcelona, Spain, and later in Sunnyvale, California, from January 2006 to February 2016. He also is part time Professor at DTIC of the Universitat Pompeu Fabra, in Barcelona, Spain, as well as at DCC of Universidad de Chile in Santiago. Marta Verde Baqueiro Marta Verde is a creative coder based in Madrid. Her background is in Fine Arts, specialised in new media arts and digital technologies applied to the performance arts. She develops visuals, interactive and generative graphics, dynamic/interactive content for lighting design, custom electronic devices and wearables, interactive installations for musicians, dance and theatre companies, artists, designers and arts institutions. Kate Bingaman-Burt Kate makes piles of work about the things that we buy (and want) and the emotions attached to our stuff. She also happily thinks and draws for good people and companies. She have been making work about consumption since 2002, teaching since 2004 and drawing until her hand cramps since 2006 (ouch). Adrien Colombié Adrien is a digital expert helping startups & advertising agencies to reach the highest summit focusing on UI & UX design, digital and marketing strategy. Founder of Creatives Without Borders, design teacher, startups mentor & investor, he also writes articles about entrepreneurship, freelance and self development. If he is not online, then you’ll find him climbing one of the 7 summits, running a Marathon or flying down a mountain. Steven Cook Following his studies in graphic design, Steven—a California native—continued his education at the advertising department of Art Centre College of Design in Pasadena. Over the last 15 years, he has worked for international consumer brands including Marc Jacobs, Red Bull and Quiksilver, as well as the high-end industrial lighting company Zumtobel. Steven places people at the centre of his work. He focuses on the concept and design of contemporary brands in relation to the connected experience. He is driven to create relevance by connecting people with one another. Steven is also a guest typography lecturer at Miami Ad School in Berlin. Timothy Goodman Timothy is a designer, illustrator & art director based in New York City. His clients include Airbnb, Google, Ford, J.Crew, Target, The New Yorker, and The New York Times. Previously, Timothy worked in-house at Apple Inc. where he helped integrate Apple’s visual language, domestically and internationally. Prior to that, he was a senior designer with the experiential design firm Collins, where he worked for clients such as CNN and Microsoft. He has received awards from most major design & illustration publications, including the Art Directors Club Young Guns award, GDUSA’s “People To Watch” and Print magazine’s “New Visual Artist.” Matt Haughey Matt Haughey is a veteran of the Internet, starting from the first days of blogging when he created MetaFilter and later with his work on Blogger. He helped launch and design Creative Commons and most recently has helped Slack share their vision for making everyone's working lives simpler, more pleasant, and more productive. Veron Lai Throughout her years as a strategic partner for several leading global pharmaceutical companies, Veron’s projects fall across a variety of contexts – from insight gathering research, patient experience programme design, strategic brand launches and implementations, patient and healthcare professional digital tools. At the core of the solutions she creates is design that embodies user centricity and humanizes technology. Jenny Lam Jenny is a co-founder of Jackson Fish Market, a hybrid startup and design consultancy focused on making and designing beautiful software experiences. They’ve shipped over dozens of software products in the past 8 years. Their latest product is A Story Before Bed – the first (and only) service that lets parents, grandparents, and children record video of themselves reading children’s books and play it back as often as they like on the Mac, PC, or iPad. Dan Saffer For 20 years, Dan Saffer has been designing everything from apps to wearables and everything in between. Currently he’s VP of Product at Mayfield Robotics, where he’s preparing to launch an adorable home robot. Dan is the author of four acclaimed books on design, including his latest, Microinteractions, which Scott Berkun called “the best design book in years.” Nathan Shedroff Nathan was the founder and chair of the ground-breaking Design MBA programs at California College of the Arts (CCA) in San Francisco, CA. This program prepares the next-generation of innovation leaders for a world that is profitable, sustainable, ethical, and truly meaningful by uniting the perspectives of systems thinking, design thinking, sustainability, and generative leadership into a holistic strategic framework. Rafa Soto Copywriter. Design junkie. Multitasker. Dreamer. Optimistic despite of everything. I'd love to become a vegetarian but I live in Barcelona and there's (delicious) jamón serrano all around. I love dogs but I'm far too irresponsible to take care of one. That's why I only have a digital agency instead. Jessica Walsh Jessica is a designer & art director working in New York City. She is a partner at the New York based design studio Sagmeister & Walsh. She teaches at the School of Visual Arts & speaks internationally about design and creativity. Her work has won awards from most design competitions including Type Director’s Club, Red Dot, Art Director’s Club, SPD, D&AD, Print, and Graphis. Her work has also been featured in numerous books & magazines & exhibitions.

Hotels

City Guide

Freddie Mercury and Montserrat Caballé sang, “Barcelona – Such a beautiful horizon, Barcelona – Like a jewel in the sun” and once you lay your eyes on the beauty of the Mediterranean, you’ll be singing right along with them. The Catalan people are exceptionally friendly and most speak better English than some native English speakers. You’ll be tempted to spend your days on the beach, but here are a few tips of what else to include:

La Sagrada Familia

Carrer de Mallorca, 401

It must be done, and you already know why. Our only tip is to buy your ticket in advance on-line and print out a pass (most hotels will let you email the pass to their front desk). You’ll have to choose a window to visit, but you’ll breeze past those who decided to buy their tickets at the door. Think of it as the Gaudí fast pass.

Picasso Museum

Montcada 15-23

While his famous piece “Guernica” is actually in the Reina Sofia Museum in Madrid, this museum has a wonderful Picasso collection as well as spectacular traveling exhibitions.

Stroll Las Ramblas

Everyone says you have to go, so then you must go to say you went. But hold onto your wallet/purse, and for goodness sake, don’t act like a tourist. Pro tip: Don’t eat in any restaurants on the Ramblas (no matter what the charming restaurateur tells you). Instead, walk the Ramblas for the experience and then divert down one of the side streets and try a restaurant off the beaten path. You’ll probably pay less money and enjoy a better meal.

Hit the Beaches

If you are staying a short time in Barceloneta, then by all means go down to the beach and dip your toes in the Mediterranean waters. But if you have some time, you simply must leave the city center. A short metro ride will take you into Poble Nou and some less touristy and more family oriented beaches. Enjoy the freedom of the Spanish beaches, all bodies welcome here.

Ride a Bike

Ride or Die | C/Pescateria 2

Rent a bicycle and see the town! We recommend renting from Ride or Die…We found them to be one of the best deals in the city at 10 euros per day (return by 8pm)… or you can pay by the hour.