It's all part of American Express' consumer slash fan experience at the tournament. Instead of passively watching or standing still, as is the case with most VR experiences, you get to swing a racket in an attempt to return Sharapova's 100MPH simulated serve on the court. The CGI-version of the world no 2 athlete was reportedly created in a California VR studio over nine hours. "I think our sport has grown so much because we as players have been able to get closer to the fans, especially through social media," Sharapova told ESPN.com. "This takes it to another level."

[Image credit: Clive Brunskill via Getty Images]