According to a recent weather report from North Carolina, the forecast is cloudy with a chance of googly eyes. A reporter is going viral this week for accidentally enabling Facebook's face filters and then continuing to do an entire weather broadcast with the filters turned on — completely unaware of what was happening.

For the entirety of the one-minute live shot from Asheville, North Carolina, WLOS ABC 13 anchor Justin Hinton's face was covered by a rotating spectrum of silly augmented reality effects, including giant googly eyes, a wizard hat and beard, a pink mustache, a space helmet, and what appears to be cosplay from the movie "Cats," among others.

It was supposed to be a serious report about the county's first big snowfall of the season, but the only things viewers could focus on were the ever-changing filters. Hinton had no idea it was happening and kept right on going with his earnest report — only adding to the hilarity of the broadcast.

Facebook Live blooper When you're trying to do a serious Facebook Live about the weather and you accidentally tap the Mystery Mask filter. Poor Justin Hinton. 🤣 More on this story: http://bit.ly/2PexYkK Posted by WLOS ABC 13 on Thursday, February 20, 2020

After the segment ended, Hinton said he didn't realize he'd turned the filters on. "Now I'm excited to look back at this video," he said, chuckling.

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The TV station later shared the footage on its Facebook page with the caption, "When you're trying to do a serious Facebook Live about the weather and you accidentally tap the Mystery Mask filter."

"Right before going live… I somehow activated a filter generator," Hinton elaborated in a post on his Facebook page. "The photog I was working with said something about the screen having weird faces. He didn't elaborate, so I said it would probably go away. Needless to say, it did not go away."

Commenters were delighted by the filters, although they did distract from the snow warning Hinton was attempting to give. Despite the embarrassment, he couldn't help but laugh after realizing his mistake.

"I didn't realize it until I stepped off camera and saw the comments where people were talking about the faces," he continued. "My bosses, coworkers, friends, PIOs and more called/texted saying how funny it was, so here you go. If you can't laugh at yourself, what's the point of laughter? I hope you enjoyed the snow day, and remember to smile and laugh!"