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Animal rights campaigners say they have been 'censored' after failing in their effort to have a billboard erected in the Moorlands.

PETA wanted to have a billboard with the photo of a lamb next to the wording: 'Come on, boohoo - show some moral fibre', erected in Leek.

However the organisation claims media agency Primesight rejected the advert on the grounds that it 'is likely to offend the general public or offend ethnic, religious or other community groups" and that it "might adversely affect the interest of the site owner'".

The charity had planned the billboard in response to the boohoo group's decision to reverse its ban on wool. They had targeted Leek as PETA said that it is the CEO of boohoo's home town.

Elisa Ellen, director of PETA, said: "What's offensive is that gentle sheep are kicked, punched, and even killed in the wool industry, all for jumpers and scarves that could easily be made using vegan materials.

"The censorship of our billboard only makes PETA more determined than ever to persuade boohoo group to honour its word and end its wool sales."

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