Alibaba's Chief Technology Officer (CTO) Jeff Zhang holds a new self-developed AI chip Hanguang 800 at the Alibaba Cloud Computing Conference in Yunqi of Hangzhou, Zhejiang province, China September 25, 2019. REUTERS/Stringer

HANGZHOU, China (Reuters) - Alibaba Group Holdings Ltd said on Wednesday it has developed a new chip that specializes in machine-learning tasks and which will be used to enhance services for its cloud computing division.

Called Hanguang 800, the company’s first self-developed AI chip is currently being used within Alibaba to power product search, automatic translation, and personalized recommendations on the e-commerce giant’s web sites.

“The launch of Hanguang 800 is an important step in our pursuit of next-generation technologies, boosting computing capabilities that will drive both our current and emerging businesses while improving energy-efficiency,” Alibaba CTO Jeff Zhang said in a statement.

Alibaba has no immediate plans to sell the chip as a standalone commercial product, a company spokeswoman said.

Overseas tech giants such as Alphabet Inc and Facebook Inc are also developing their own custom chips, aiming to improve the performance of specialized AI tasks at company-operated data centers.

The chip was developed by DAMO Academy, a research institute Alibaba launched in late 2017, and T-Head, the company’s specialized semiconductor division.

Alibaba’s foray into the chip sector comes amid efforts by Beijing to promote China’s semiconductor industry and reduce the country’s reliance on foreign imports of core technologies.

Alibaba also released its first core processor IP in July based on RISC-V open-source chip architecture. RISC-V gives firms a potential alternative to the dominant architecture of Britain’s Arm Holdings Inc. Arm, a unit of Japan’s SoftBank Group Corp, charges licensing fees for its use.

In cloud computing, Alibaba towers over rivals in China, commanding 47% of the market for cloud infrastructure services in the first quarter of 2019, according to research firm Canalys.