The project started as a single article for the Bold Italic, a local culture website. Then the Chinatown Community Development Center (CCDC) caught wind of it.

“Somehow we landed on their website and we said, ‘gee this is interesting!’ says Cathie Lam, senior community organizer for CCDC. "We kinda hit a pot of gold!”

The CCDC asked Luu and Lo to turn Chinatown Pretty into a photo exhibition and blog. This is in conjunction with a shop Chinatown initiative, which aims to boost business during the holiday season. Lam says the project comes at a time when neighborhood culture and commerce are being threatened by development.

“The commerce has been affected by the construction especially along Stockton street,” Lam says.

Lam thinks fashion can help draw attention to the personality of the neighborhood.

“You know fashion is a very common commodity, or a common thread to help people to see behind all the neon signs, that there are human beings living in Chinatown very actively,” Lam says.

“What I like about Chinatown culture and the seniors that live here is that they are out there," Luu says. "A lot of people are 80 plus and more active than we are. And can actually can outrun us.”

Both Luu and Lo are Asian, but neither speaks Cantonese, so they usually hit the streets of Chinatown accompanied by a translator. Every weekend they ask dozens of people to share their story and pose for a picture. But for every "yes", they get about ten “no's."

“We’re keeping a log of common excuses," Lo says. "I’m going grocery shopping right now; my knees hurt; I can’t hear very well. It’s really rewarding when we are able to connect and get their story.”

The project bears some similarity to Accidental Chinese Hipster, a blog that pokes fun at Asian fashion and its likeness to hipster style. Luu and Lo say their project is different. Chinatown Pretty focuses on beautiful portraits and subject interviews. Lo says hearing people’s stories is as important as taking stock of their style.

“We often ask them how did you come to America?" Lo says. "And a lot of times they’ll talk about ‘oh well we made this shirt because we worked in a factory 30 years ago.’ It has revealed a lot about the history of Chinatown. And the immigration stories are really interesting.”

The women hope to expand the project beyond San Francisco. Their dream is to visit Chinatowns across the country -- from Los Angeles to New York.

The Chinatown Pretty exhibition is on view in San Francisco’s Chinatown at 41 Ross Alley through February 28, 2016.