New York (CNN Business) Jamba Juice is squeezing out part of its name. It's now simply now known as "Jamba."

The health food chain announced the name change Thursday. Jamba said the new name better reflects its menu, which has more than juices. It's expanding its offerings with smoothies, bowls and sandwiches as consumers gravitate toward healthier foods.

Jamba's new logo.

The company said its loyal fans have been calling it "Jamba" for years. But the official name change is part of a larger modernization initiative for the 30-year-old company, which also includes a new mobile app, remodeled stores and new delivery options through Uber Eats and Postmates.

Jamba is also trying to stay on trend with plant-based alternatives. Jamba said its beverages will soon be available to be made with spirulina, oat milk and pea protein.

"Food and beverage category lines are blurring so fast, especially in the premium functional segment, that it no longer makes sense to limit a brand's identity," said Duane Stanford, executive editor of Beverage Digest, a trade publication. "Smart brands are creating platforms that have meaning and meet consumers wherever they are."

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