If you just ordered a Kindle, stop reading now or you're in for a giant dose of buyer's remorse. Barnes and Noble unveiled a new e-book reader called 'Nook', and it is hot, both inside and out.

Nook looks a lot like Amazon's white plastic e-book reader, only instead of the chiclet-keyboard there is a color multitouch screen, to be used as a keyboard or to browse books, cover-flow style. The machine runs Google's Android OS and it will have wireless capability from AT&T.

The $260 Nook–same price as the Kindle 2–is expected to be on sale at the end of November.

First Look at the Nook

Barnes & Noble unveiled the Nook at a press event in New York Tuesday, and Wired writer Eliot Van Buskirk got a look at it. Check out his story for more details: Barnes & Noble’s Shiny, Sharing-Friendly ‘Nook’ eBook Reader

Priya Ganapati wrote a piece on 5 Reasons We Want the Nook.

But don't write off the Kindle just yet: Charlie Sorrel takes a look at the international version of the Kindle, which just arrived this week: Hands-On With the International Kindle and Its Surprise Web Access

The Nook has the regular black-and-white E Ink display and a 3.5-inch color touchscreen. The latter allows users to browse books. The Nook also comes with built-in WiFi, 2GB of internal storage, MP3 player and supports open formats such as EPUB. Nook users have features such as bookmarks, and the ability to share books with friends for up to a fortnight through other e-readers, smartphones or computers.

Barnes and Noble has said Nook customers will have access to its online bookstore that includes books, newspapers and magazines. The Nook itself can hold up to 1,500 e-books.

Gizmodo, first showed leaked images of the Nook last week. The blog said that B&N will be discounting titles heavily in their electronic format, which is as is should be (no paper, printing or shipping costs). The Nook will also be able to get books from the Google Books Project.

Earlier Tuesday, Wall Street Journal, had a peek at an at ad set to run in The New York Times this coming Sunday. The ad features the line "Lend eBooks to friends," and this has the potential to destroy the Kindle model. One of the biggest problems with e-books is that you can't lend or re-sell them. If B&N is selling e-books cheaper than the paper versions, then the resale issue is moot. And lending, even if your friends need a Nook, too, takes away the other big advantage of paper.

In fact, this loaning function could be the viral feature that makes the device spread. Who would buy a walled-garden machine like the Kindle when the Nook has the same titles, cheaper, and you can borrow? The Nook is already starting to look like the real internet to the Kindle's AOL.

Exclusive: First Photos of Barnes & Noble’s Double Screen E-Reader [Gizmodo]

Barnes & Noble Reader Out Tuesday [All Things D/ WSJ]

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