Jamie Oliver was quick to make a celebratory song and dance about George Osborne's new sugar tax in this week's Budget, after the TV chef's endless tub-thumping for healthier children's food.

But is Oliver's support for the Chancellor's health levy on sugary foods really so pukka?

Down Under, clean-living Jamie is the face of supermarket chain Woolworths, where his recipes for Australian households are hardly health-conscious.

One of his Easter recipes, promoted on Woolworths' website, is a fat and sugar-laden Hot Cross Bun Ice-Cream Sandwich. One serving of the calorific concoction, endorsed by Oliver in an advertising campaign, contains 1 tsp of chocolate and hazelnut spread, 12.5g of dark chocolate and a scoop of vanilla ice cream.

Jamie Oliver (pictured) is the face of supermarket chain Woolworths in Australia, where one of his recipes is for a fat and sugar-laden Hot Cross Bun Ice-Cream Sandwich

It's hardly going to help Australians 'cook more fresh food from scratch', as Oliver trilled when he announced the no doubt lucrative partnership in 2013.

Nor will the chef's recipes on his own website for Holiday Citrus Slushies, which have 23g of sugar — or gammon cooked in four litres of teeth-rotting Coca-Cola. Coke has around 2.5 tsp of sugar per 100 ml, meaning Jamie's recipe uses some 100 tsp of sugar.

Osborne's sugar tax on fizzy drinks, effective from 2018, has two bands: one for 5g of sugar per 100ml, and one for more than 10g of sugar per 100ml.

A serving of Oliver's ginger and treacle cake with ice cream, posted on jamieoliver.com, contains ten times the amount of sugar taxed in the lower band.

Nevertheless, he welcomed the measure on Instagram, calling the sugar levy a 'profound move that will ripple around the world'.

Oliver's spokesman says: 'You'll see Jamie's view on his website: 'Indulgent food should be enjoyed and savoured, just not every day.'

Jamie Oliver (pictured) was quick to make a celebratory song and dance about George Osborne's new sugar tax in this week's Budget

Like Lucozade? Then TV's Kirstie Allsopp doesn't like you.

Attacking Britain's sugar intake yesterday, the 44-year-old wrote on Twitter: 'Anyone who drinks fizzy drinks, diet or otherwise, every day is an idiot. Lucozade drinkers are the worst.'

Kirstie Allsopp wrote on Twitter: 'Anyone who drinks fizzy drinks, diet or otherwise, every day is an idiot. Lucozade (pictured) drinkers are the worst'

James Norton, Aidan Turner, Idris Elba... the number of actors being tipped as the next James Bond is increasing by the day.

But stage and screen star Rory Kinnear, who is already in the franchise as M's Chief of Staff, has some wise words to offer.

'The thing I remember is that the people everyone thinks are going to be James Bond don't turn out to be James Bond,' he tells me.

Stage and screen star Rory Kinnear (pictured), who is already in the franchise as M's Chief of Staff, has some wise words to offer those tipped to be the next James Bond

James Norton, Aidan Turner, Idris Elba (pictured) have all been tipped as the next James Bond

'So I wouldn't like to nix anyone's chances by nominating them.'

Still, that doesn't stop him panning the chances of action hero Jason Statham. 'Jason is a very good-looking man with a good body and he has that tough image that works in a lot of films,' he says.

'But Daniel Craig has already brought the bad guy image to Bond.'

Princess Eugenie has found an enterprising way to combine her love of travel with hard work.

The 25-year-old's role as associate director at art gallery Hauser & Wirth means she often flies around the world for engagements.

And this week, the daughter of the Duke of York — aka Air Miles Andy — was in LA (near right) with friends playing art guide to actress Michelle Trachtenberg (second right), star of hit TV show Gossip Girl.

Michelle, 30, whom Eugenie met when she worked at Paddle8 auction house in New York, posted this photo online and wrote: 'I got a tour of the brand new Hauser Wirth & Schimmel gallery in downtown LA...Thanks to my girl E, for being my art guide! Friends who art together stay together!'

Princess Eugenie's (second from left, in white) role as associate director at art gallery Hauser & Wirth means she often flies around the world for engagements

Catching up with Eddie 'The Eagle' Edwards before this week's premiere of the film about his life, our greatest-ever Olympic loser told me he has seen the movie four times and, on every occasion, it reduced him to tears.

In part, this is because his father is portrayed as being unsupportive of his ski-jumping exploits, while, in fact, 'he was just as encouraging as my mum'.

Eddie 'The Eagle' Edwards said he's seen the movie about his life four times and it reduced him to tears every time (pictured, Taron Egerton who plays Eddie in the movie)

Eddie is played by Taron Egerton. 'He's got me absolutely right. In fact, when I first saw him on set it was like looking at myself in the mirror — which was a bit scary.'

But not as scary as how Eddie describes sitting on the 90 ft-high bar before making his leap.