Fire & Flower Receives Its First Interim Licence for Retail Cannabis Shop in Alberta

Edmonton, Alberta (October 1, 2018) – Independent corporate cannabis retailer Fire & Flower Inc. (“Fire & Flower” or the “Company”) has been granted its first interim cannabis store licence from the Alberta Gaming, Liquor and Cannabis Commission (the “AGLC”). This licence authorizes Fire & Flower to purchase and store cannabis products obtained from the AGLC effective immediately, and represents a significant milestone in Fire & Flower’s journey to becoming one of the first adult-use cannabis retail retailers in Canada commencing October 17, 2018.

As a leader in regulated cannabis retail, we have been preparing for a long time to welcome guests at our shops and are extremely pleased to be among the first licensed cannabis retailers in Alberta.

Trevor Fencott, Fire & Flower’s Chief Executive Officer

AGLC’s decision to grant us an interim licence means we can now bring our socially responsible, education-based approach to cannabis retailing in the province. This licence has also allowed us to place our first product order with the AGLC for delivery by October 17, 2018.

Fencott says the Company is looking forward to delivering an exceptional customer experience at its shops, with highly trained cannabis educators in each Fire & Flower location. These “cannistas” will share their knowledge of cannabis and cannabis-related products with customers and provide a responsible retailing environment with a robust proprietary security protocol to ensure the highest standards of safety for communities in which it operates.

Fire & Flower’s responsible retailing includes extensive community engagement, a two-step age verification process to prohibit purchases by minors, programs designed to promote road safety, and the latest technology and innovations to supply expertly-curated Health Canada-regulated products in a bright and modern environment.

About Fire & Flower

Founded by experienced legal cannabis entrepreneurs from the federal system, Fire & Flower is a leading independent adult-use cannabis retailer poised to capture significant market share in Canadian provinces that allow private retail. The Company will provide customers with expertly curated product selection and a best-in-class, education-driven customer experience.

Fire & Flower is actively developing cannabis retail stores in Alberta and Saskatchewan to commence sales on October 17, 2018, and is pursuing additional opportunities to obtain cananbis retail licenses in Ontario, British Columbia and Manitoba.

Original press release

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