Jeff Goldblum is nothing if not curious. On the first occasion I interviewed him we ended up running late because of an in-depth conversation about each other's socks.

The man has an incredibly disarming and admirable fascination with whatever is in front of him; a real thirst for knowledge and experience.

National Geographic has ingeniously tapped into this, green-lighting new 12-part documentary The Curiosity of Jeff Goldblum (working title, though I hope they stick with it) which will follow 'curiosity seeker Goldblum as he embarks on a journey across the globe to uncover the extraordinary stories behind the world’s most ‘ordinary’ things.'

“National Geographic,” Goldblum commented, “has a knack for developing smart, immersive narratives that expand our understanding of the world around us in creative and entertaining ways. Curiosity is a fundamental human trait.”

He explained how the show “puts me in the driver’s seat, guiding viewers on a mind-blowing adventure where we break down the unexpectedly complex science behind seemingly basic things.”

Episodes will be 30-minutes long, and, according to Deadline, investigate everything from ice cream to baseball, balloons, coffee, subways, cereal, toilet paper and more, taking in their production and history along with revelations about them.

“We are thrilled to partner with megastar Jeff Goldblum who shares our insatiable curiosity and passion for learning,” said Courteney Monroe, CEO, National Geographic Global Networks. “This series is the perfect platform for Jeff to use his uniquely infectious and approachable charm to take viewers on an unexpected and surprising journey.