The Super Bowl is a popular destination for commercials showcasing premium water, candy and beer — but politics can make it a difficult forum.

84 Lumber, a private supplier of building materials in Pennsylvania that is advertising during the game for the first time this year, said it was forced to alter its plans for a commercial after Fox deemed its depiction of a Spanish-speaking mother and daughter confronting a border wall between the United States and Mexico, which President Trump has pledged to build, as “too controversial.”

The ad, slated to run before halftime during the network’s broadcast of the game on Sunday, will now showcase the pair on a journey, but omit the wall. Instead, the address of a website will appear on the screen, giving viewers a chance to see how their story ends.

“I still can’t even understand why it was censored,” Maggie Hardy Magerko, 84 Lumber’s president and owner, said in an interview this week. “In fact, I’m flabbergasted by that in today’s day and age. It’s not pornographic, it’s not immoral, it’s not racist.”