U.S. based nonprofit or municipal animal welfare organizations with a primary mission of saving companion animals (including community cats) and for-profit entities with a primary purpose of saving animal lives are encouraged to apply. Pitches must come from an authorized representative of the organization or company. Any investment to a for-profit company will be restricted for use applied to the animal welfare lifesaving idea.

Organizations can submit up to 2 ideas but only one can be selected as a finalist.

Finalists and submitters from last year are encouraged to submit their ideas again with an improved pitch.

Deadline to apply is 5PM PT/8PM ET on Wednesday, January 15, 2020.

Innovation starts with initiative, so please do your best to complete the application without our assistance. We cannot guarantee responses to all inquiries.

The Wild Card Voting Round will take place following the selection of the two finalists.

Voters for Wild Card voting must participate via the gallery poll. Only one vote per entry will be recorded. Voters must verify email address to vote. Voting is limited to those within the United States. The gallery poll will be accessible via petcofoundation.org/vote. Offering incentives for voting, paying for votes or voting on behalf of another person is not permitted. The Petco Foundation reserves the right to remove fraudulent votes. Organizations can be disqualified from the voting round for violating the above rules.