Importance of SEO

In recent years, SEO has been emerged as a most promising career. More than 60% of the businesses are conducted online and wishes for high search engine rankings for their websites to survive successfully in competitive business world. With our extensive SEO training, you will come to know, SEO is more than just bringing tons of traffic to a website. It is an art and science enabling websites efficient enough to increase sales and profits of a business.

Search Engines vs. Directories

To be listed on the major search engines is the most important aim of the search engine optimization, because they can potentially generate traffic to a website. Most of us are familiar with yahoo, Google and MSN. However, the list is vast. Some of the other major search engines include AOL, Hotbot, AltaVista and many more. We will make you familiar with all the major search engines as well as tricks and techniques to secure greater visibility upon them.

Search engines are different from directories. Search engines have indices called spider that crawls through all the web pages it comes across. They analyze and store all the words on the website to determine their relevancy and return a list of those documents in which those words are found.

On the other hand, directories are compiled, edited and listed in appropriate categories by human beings. Yahoo, Business.com, Dmoz.org and Looksmart are some of the best known directories.

Types Of search engine optimization

On Page Optimization

Off page Optimization

On Page Optimization

On page optimization is the foremost step for any SEO strategy. It will not only help you to rank higher but will also enhance overall readability of your website. We teach you all the methods and tricks for effective on page optimization.

SEO On Page Optimization Tools

Competitors Analysis

Keyword Research

Keyword Placement

Title Creation

Meta Tag Creation

Meta Description Creation

Keyword Density

URL Structure Analysis

Content Creation

Image Optimization

Sitemap Creation

Use of robots.txt

Doorway Pages

Invisible Text

Cloaking



SEO Off Page Optimization

Off-page optimization concentrate upon what can be done off the pages of a website to maximize its performance in the search engine results. It concentrates on getting back links through various link building strategies and other techniques.

SEO Off Page Optimization tools

Search Engine Submission

Directory Submission

Article Submission

Press Release submission

Forums Posting

Link Building

Link Building

- One-Way

- Two-Way / Link Exchange

- Three-Way

Blogs

- Blogs Creation

- Blogs submission

- Blogs Commenting

Posting Free Classifieds

Google Mapping/Listing

Social Book marking

RSS feeds

Video optimization





Black Hat / White Hat / Grey Hat

SEO Tools

Google Keyword Tool

Word Tracker

Keyword Spy

Keywords Position Checker

Keyword Density Checker

Google Analytics

Stats Counter





SEO Reporting

SEO reporting enables you to review and monitor your progress in your SEO campaign. It is important to monitor the various statistics and indicators to secure stable top position. It helps to know what the data means and how it affects any website’s search engine rankings.

With our SEO training, you will be turned into a fully fledged SEO professional and will be able to grab all the opportunities in SEO field and secure a flourishing career as an SEO expert.

Eligibilty

Graduates with good communication skills and adequate knowledge of internet related terms and technologies (Students pursuing graduation are also allowed)

Fees Structure:

Duration: Weekend / Daily Classes

Registration fees: Rs. 500/-