Lab beakers and Chinese farmers. Kites and panoramic views of Costa Rica. Cars, babies and canned goods — these are what advertisements are made of.

Stock video provider Dissolve has created a brilliant ad by mocking (what else?) ads.

See also: Artist Brilliantly Recreates the Awkward Faces of Real Estate Ads

The company pokes fun at its own business by pairing stock footage with the text from Kendra Eash's advertising takedown "This is a Generic Brand Video." Eash's poem, originally published on McSweeney's, calls out brands for overusing tropes like wrinkled ethnic men, stop-motion highway shots and skyscrapers.

Dissolve's resulting video is perhaps the most obnoxiously, on-point cliched ad to every exist.

This is consumerism. This is America. This is...kind of genius.

BONUS: The Most-Shared Ads of 2013