Craft beer snobs - look away now.

A Southland butcher has created sausages flavoured with Double Brown beer - and they're flying off the chiller shelves and onto bogan's barbecues.

Daniel Butler, of Riversdale Meats near Gore, is a long-time DoBro (as the beer is affectionately called) drinker who decided to add his favourite tipple to his standard sausage recipe.

Rachael Kelly Riversdale Meats butcher Daniel Butler has created a sausage recipe flavoured with Double Brown beer.

"I thought it would be quite funny because I didn't think anyone drunk it. I do. I always have cos it's cheap, and I get a bit of a hard time about it."

READ MORE:

* Southern sausages swede-as

* Kiwi pies and beers becoming popular in China

* Ribs and rissoles raffled for rebuild

* Wolfgang goes undercover for German cheese sausage recipe

* Blenheim's bogans boost craft beer sales

"It reminds me of duck shooting - we always pour some beer on the barbecue before we put the sausages on so I thought why not put the beer in the sausage?

Five cans of big red - described by Otago University student magazine Critic's Booze Review as "criminally under-rated" and as having "near-legendary status among the proudly impoverished lower class" - goes into each batch, along with southern beef and hogget mince and a herb recipe mix to rival that of Colonel Sanders.

Butler created the sausages for a bit of a laugh and didn't think they'd catch on.

Oh how wrong he was - he's had to restrict shop sales to one tray per customer.

"The local bogans have been buying them up and the young fellas seem to be into them. We put a post up about them on Facebook and that blew up and now we've got orders to fill.

"I didn't realise anyone really drunk it other than me but everyone wants to try one.

"You can taste the beer in them - they're actually a really nice sausage."

Butler's no stranger to creating sausage recipes - a swede and blue cheese recipe was a hit during winter and he's working on a top secret Christmas mix (it doesn't contain reindeer).

"There's only so much you can do with meat and people get bored with the same things all the time, but with sausages you can explore different things and see how they go."

While the DoBro bangers have been a hit, he hasn't ruled out using other beers as a flavouring agent - and even craft beers might get a look in.

"If someone wants to send me some craft beers I'll happily give it a go."