Screen-based technology gets a lot of stick for its ruinous effect on society, and I’m still haunted by a recent family anecdote involving a toddler trying to swipe a TV screen because they were so used to their parents’ smartphones/tablets.

But there are positives to the on-demand system many homes are now choosing over traditional broadcast ones, in particular, the fact children aren’t subjected to commercials on subscription streaming services.

Last year, we learned how Netflix is saving children from 150 hours of adverts a year, and now a survey by Exstreamist has revealed that 82% of children in Netflix-only homes don’t even know what television adverts are.

The site also reported that 38% of kids in regular television homes don’t know what commercials are, and reported anecdotal evidence of a child visiting a house with regular TV and crying out of confusion when her favourite show was interrupted by an advert break.