In the run-up to Holi, many music videos encouraging Hindu men to put color on Muslim women this Holi were going viral on social media platforms.

A song by Sandeep Acharya who calls himself an Hinduvadi target Muslim woman saying “Chaahe naqaab pehan ke niklo bhaijaan ke sath, ragad ke rang lagega suno mohtarma seedhi baat” (Even if you go out in a veil with your brother, colors will be thrown at you. Just listen to this simple thing),”

The song has spread like wildfire on popular social media apps including WhatsApp, TikTok, and Facebook by thousands of people with Islamophobic and misogynistic captions.

In a second video, a Hindu can be seen groping Muslim women and forcefully putting color on her while the same song plays in the background.

इस होली भींगो दो

हर बुर्के वाली कि चोली 😍 pic.twitter.com/Z3bshUATgb — b A b U 🇮🇳 (@babu_saffron) March 5, 2020

Songs compress Bollywood clips to dance beats — with added lyrics that openly call for the slaughter of Muslims, are amassing huge numbers of views on YouTube and other social media platforms.

“Right-wing hindutva fascists like these have a long history of weaponizing rape against Muslim women in India and Kashmir. This is their core ideology and this ideology is deep-rooted in Sanghis,” Farina Fazal who first alerted this trend on Facebook said.

A second video has emerged of a Sanghi terrorist singing about applying Holi colours on Muslim women. The mentality behind the two videos is yet another reminder of the gang-rapes of Muslim women in Gujarat & Muzaffarnagar. And of Asifa in Jammu. — Irena Akbar (@irenaakbar) March 8, 2020

“A second video has emerged of a Sanghi terrorist singing about applying Holi colors on Muslim women. The mentality behind the two videos is yet another reminder of the gang-rapes of Muslim women in Gujarat & Muzaffarnagar. And of Asifa in Jammu,” journalist and columnist Irena Akbar tweeted.

Watching videos where Hindutva goons are forcefully groping Burqa clad Muslim women on Holi. This sexual violence is completely unacceptable, Sanghis have a long history of justifying the rapes in the name of Holi celebration.

Every Sanghi is a pervert and potential rapist. — Gabbar 🐯 | 🐯 گبّر (@Gabbar0099) March 7, 2020