The Privacy Paradox: More Privacy, Less Data

It is no secret that in order to make data-driven decisions, businesses often leverage Big Data. That is why business leaders make use of Predictive Analytics to derive market insights based on behavioral consumer data.

However, with increasing attention going to the privacy concerns associated with using Big Data, Predictive Analytics may no longer be considered secure.

Business leaders often give up on consumer data to safeguard privacy. This dilemma is commonly referred to as the Privacy Paradox. (Learn more about the Privacy Paradox, and how it affects business leaders today, here.)

With Endor’s solution, business leaders no longer have to give up on Big Data for the sake of safeguarding consumer privacy — Endor’s A.I. technology enables organizations to finally use all of their consumer data in a secure way.

Endor’s revolutionary Artificial Intelligence enables organizations to use all of their consumer data securely.

For organizations that value fast time to insight without putting consumer data at risk, Endor offers an automatic predictions platform which can analyze encrypted data, keeping consumer data safe throughout the process.