Today, online reputation management is crucial for every organization or public figure. But for businesses of hospitality industry, it has become almost an obligation.

Two reasons: First, consumer behaviour has changed greatly, and from event planners to tour & travel activity vendors, for everything is searched online. Second, different online review & rating sites have made it extremely convenient for people to compare the offerings and quality of services provided by different vendors. In such times, positive reviews and good ratings simply mean more traffic, consequently more business. On the other hand, negative reviews and poor ratings mean, well, heaven knows. Thus, reputation management for every hotel, restaurant and other businesses of hospitality industry has become crucial.

Here this post prepared by w3Police ORM experts will shed some light on how negative online reviews can be fatal for businesses of hospitality industry. It will also discuss how the damage can be prevented through effective online reputation management services.

The Impact of Online Reviews

About 85% people look for online reviews and ratings before buying a product or opting for a service. Another survey tells that about 90% people believe in online reviews as much as personal recommendations. These stats clearly reflect how businesses are at the mercy of internet 24/7.

Now a negative review does not necessarily mean an unhappy customer. It can also mean an unintended mischief played by a random online user, or an intended online reputation attack by a competitor. In any case, your online reputation is under serious threat, so is your business.

Review sites like TripAdvisor, Yelp, Ripoff Report, etc. are ranked high by Google. Thus, a negative review there means every new customer will only see the negative side of your brand. Certainly, it impacts users buying decision. In long terms, any business owner can imagine the consequences rather clearly.

Recommend reading: How review sites like TripAdvisor, Yelp can hurt your travel business?

How Online Reputation Management Services Can help?

On the internet, anyone can say almost anything about your business. And considering the vastness of the web, tracking and handling every piece of opinion about your brand can be extremely difficult. Here it becomes crucial to know where to look exactly. This is where expertise of an ORM firm comes handy. Here is how they can help:

Tracking and handling negative reviews in timely manner and rather effectively by targeting the sites which have high domain authority on Google.

Creating, optimizing and managing social media profiles, since they too are ranked high in search engine algorithms.

Promoting positive links effectively to boost the positive image of your brand over the web.

Creating and posting fresh & relevant content on regular basis to improve your brand visibility, which in turn also brings down negative links automatically.

Preventing your brand name from future reputation attacks by adopting a proactive approach.

Having served businesses of numerous industries with its ORM services, W3Police suggests brands to adopt a proactive approach. It is especially since the competition is rising, and with intended online reputation attacks things are turning a bit ugly.

If you are in search of a reliable Hospitality Online reputation management services, then w3Police is the answer to your call. Experts at w3Police specialize in hospitality reputation management.

Irrespective of how dire is the situation, w3Police can help you come out of it. Unlike other ORM firms, we don’t give clients false hopes. We first thoroughly analyze your online presence, and only then formulate a strategy to tackle the situation and decide a rough time limit. Our teams strives hard to produce results as soon as possible. For many of our clients, we have produced significant results within weeks. Additionally, budget is not a problem when partnering with us.