Imagine a not-beloved grade school teacher who seemed emotionally weak to his students, and was fastidious about where exactly everything was on his desk and in his classroom. If the students moved things around when the teacher wasn’t looking, this teacher would seem disrupted and give long boring lectures against such behavior. This sort of reaction might well encourage students to move things, just to get a rise out of the teacher.

Imagine a daughter who felt overly controlled and under considered by clueless parents, and who was attracted to and tempted to get involved with a particular “bad boy.” Imagine that these parents seemed visibly disturbed by this, and went out of their way to lecture her often about why bad boys are a bad idea, though never actually telling her anything she didn’t think she already knew. In such a case, this daughter might well be more tempted to date this bad boy, just to bother her parents.

Today a big chunk of the U.S. electorate feels neglected by a political establishment that they don’t especially respect, and is tempted to favor political bad boy Donald Trump. The main response of our many establishments, especially over the last few weeks, has been to constantly lecture everyone about how bad an idea this would be. Most of this lecturing, however, doesn’t seem to tell Trump supporters anything they don’t think they already know, and little of it acknowledges reasonable complaints regarding establishment neglect and incompetence.

By analogy with these other cases, the obvious conclusion is that all this tone-deaf sanctimonious lecturing will not actually help reduce interest in Trump, and may instead increase it. But surely an awful lot of our establishments must be smart enough to have figured this out. Yet the tsunami of lectures continues. Why?

A simple interpretation in all of these cases is that people typically care more about making sure they are seen to take a particular moral stance than they care about the net effect of their lectures on behavior. The teacher with misbehaving students cares more about showing everyone he has a valid complaint than he does about reducing misbehavior. The parents of a daughter dating a bad boy care more about showing they took the correct moral stance than they do about whether she actually dates him. And members of the political establishment today care more about making it clear that they oppose Trump than they do about actually preventing him from becoming president.

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