"REMEMBER how we were all gonna stop Kony ourselves a month ago and now CoverTheNight is tomorrow and we completely forgot about it?"

In 130 characters, Nebraskan tweeter Alex Hosier described the cynicism surrounding the social media-driven campaign against African warlord Joseph Kony.

Kaylan Ozalkim, 8, with her mother Lutfiye, brother Dilan (far right) and Katheleen Exell were among the few who turned out for the Kony 2012 campaign at Federation Square last night. Credit:Luis Enrique Ascui

Just one month after one YouTube video made by American charity Invisible Children shot to almost 88 million views, a general sense of apathy appeared to have engulfed the Twittersphere yesterday as the world waited for Cover the Night, the April 20 worldwide call to action.

Supporters were to post posters in prominent places in cities across the world to continue the momentum that the YouTube video created by drawing attention to Kony's crimes. T-shirts and bracelets were bought to increase awareness.