Today, most of the marketing organizations are moving towards the Account Based Marketing ( ABM ) . The ABM approach has been there for years but the recent technologies available have made this approach scalable and hence more effective and popular.

The traditional marketing approach has been around attracting your prospects from a larger pool. The account based marketing is about targeting accounts based on your best business connection. It is about understanding your buyer group in an account. It is about personalized messaging to get them interested. The ABM approach reduces the gap between sales and marketing as target profile of the accounts is decided in collaboration.

BizKonnect helps you implement and execute Account Based Marketing in your organization. BizKonnect leverages the latest Natural Language Processing capabilities to collect and map the business entities. It leverages its own NLP platform BizNLP to achieve the same. BizKonnect has business knowledge graph of around 20 million global companies. It has heat maps (organization charts with insights and connections) of all these companies. It has its action workbench supporting the personalized campaigns. The technology, products and the data intelligence that BizKonnect has aggregated, makes it one of the most effective solution for your ABM initiative.