SnapFace? Bill Belichick again botches name of social media platform

Bill Belichick has never claimed to be a social media savvy sort — nor has he aspired to do so, for that matter — so perhaps it comes as no surprise that he once again botched the name of a social media platform.

Speaking to reporters Wednesday, the curmudgeonly New England Patriots head coach allowed his rarely seen sense of humor emerge when he jokingly gave a reporter grief over having his nose buried in his phone.

Belichick was in the process of discussing the upcoming match-up with the Dallas Cowboys and mentioned how linebacker Sean Lee paid a visit while has the Cleveland Browns coach way back when. It prompted the following exchange (via ESPN’s Mike Reiss):

When ESPN.com’s Patriots reporter (hand raised!) said, “Did I hear you right that you said Sean Lee had visited you in Cleveland, or did I miss that? What was the connection?” Belichick seized the opportunity and said, “What were you, on SnapFace there or whatever you’re talking about?”

Snapface? Although it warrants mentioning that this isn’t the first time Belichick drolly screwed up the name of a social media platform. In fact, Reiss himself was a previous victim of Belichick’s anti-social media chicanery.

In 2014, while discussing a leaked scouting report, the Patriots head coach uttered the following:

“… What’s online, you should go talk to the geniuses that are online. I don’t know. MyFace, YourFace, InstantFace. Go talk to whoever you want that does that stuff. I don’t know.”

And then, just last month, Belichick noted how he wasn’t staying on top of Deflategate talk on Twitter.

“You should know that I don’t have a Twitter account,” he said. “I don’t have InstantFace. I don’t have any of that.”

InstaFace, MyFace, YourFace, InstantFace and ow SnapFace. Belichick quite likely is intentionally mangling the names of these sites to make his disdain for social media abundantly clear. But that arguably makes that much more amusing.