Bernie Sanders’ presidential campaign has been fueled by a grassroots spirit from the start, with millennials, artists, and voters fed up with the system proclaiming to #feeltheBern.

The bottom-up movement has a similar energy to the 2008 Election when the world and the Web was plastered with this soon-to-become iconic image—the upward-gazing face of Barack Obama, then a junior senator from Illinois, printed in USA-red, white and blue above a simple promise of “hope.”

Its creator, street artist Shepard Fairey, designed the poster out of frustration over the Bush Administration, and it became a defining symbol supporters could cling to (though Fairey has since said he’s run out of hope for the president, and for the 2016 Election, he endorses Sanders).

While Sanders has inspired a plethora of powerful artwork, fans have been searching for a poster that’s symbolic of their campaign. Now some say they’ve found it. In Reddit’s Sanders For President community, a group of nearly 160,000 members, redditor Aled Lewis (aledlewis) unveiled this design:

Redditors were feeling it.

The quote “Not Me. Us.” comes from a rally earlier this month in Cedar Rapids, Iowa. “The question is, who is the stronger candidate?” Sanders asked. When the crowd began chanting his name, Sanders replied, “Not me. Us.”

That moment was what got the creativity flowing in Lewis, a London-based artist who has been following Sanders’ journey since early last year.

“Bernie has reminded us repeatedly that this campaign is not about him, but about transforming the political process,” he tells Upvoted.

On why he supports the candidate, Lewis says, “Like many people, I identify with Bernie’s anger at income and wealth inequality. Where I live, I see the growing chasm between rich and poor every day. It may surprise some people to learn that I am a Brit. I can’t vote or donate money to Bernie’s campaign but I care deeply about Bernie being President and to some extent, making this poster was my way of contributing.”

In creating the image, Lewis knew he wanted the people, not Bernie, to be the focus. “I want Bernie supporters to feel as though they are part of this crowd, and for those who aren’t, to want to be a part of it,” he says.

An earlier version of the poster had Sanders’ extended finger pointing upward, but to Lewis, that “felt too instructive and didn’t sit right.”

So he started looking through videos and images of Sanders at rallies and events, and noticed that the senator frequently spoke with a clenched fist. Lewis described the gesture as “a symbol of defiance, but also one of solidarity.” The artist was also very intentional about the colors he used.

“American political posters seem not to be able to resist the ‘red, white and blue’ palette, lest they be accused of being unpatriotic,” Lewis explains. “I just knew that I wanted the palette to be warm and vibrant so that it stands out on it’s own, unapologetically—a bit like Bernie!”

In a Reddit thread about sporting Bernie Sanders gear while caucusing in Iowa, Lewis commented that Sanders’ campaign feels more “authentic and heartfelt” than Hillary Clinton’s, at least when it comes to visual marketing.

“One of the things that really stood out for me at the Iowa Jefferson-Jackson dinner [were] the signs, banners and T-shirts worn and displayed by Bernie supporters,” he wrote. “[They were] in stark contrast to the fresh-out-the-box merchandise that was shipped in by the Hillary campaign. They looked like they were in uniforms. The official signs, the gimmicky light-sticks. It looked more like a product launch than a group of supporters.”

Lewis has invited Sanders supporters to use print out the poster image or use it on their social media channels or phone and desktop wallpapers—he’s made downloadable versions here. He wants to also make prints, but hopes to perhaps partner with the Bernie Sanders campaign so they can receive any revenue.