Monster Energy has announced a new promotion for Call of Duty: Black Ops 3.

The promotion allows fans to buy specially marked Monster Energy Black Ops III cans that give fans Double XP in Black Ops 3’s Shadows of Evil Zombies.

For the first time ever via an on-pack promotion, the Monster Energy partnership allows gamers to earn double experience points (known as XP – gaming currency) in Zombies, giving Monster Energy fans a special opportunity to earn Zombies Double XP by purchasing Monster Energy products. In a first for the Call of Duty® franchise the Zombies mode in Black Ops III features its own XP progression system for fans – adding greater depth and more re-playability to the Zombies gameplay players have come to expect.

The promotion starts October 31st, 2015 and ends March 31st, 2016 in Europe, Middle East, and Africa.

The promotion will run from 31st October 2015 – 31st March 2016 on single cans of Monster Energy, giving Call of Duty fans 15 minutes of Double XP. Multipack cans, available in the UK, France, Germany and Spain, will give fans the ability to use up to 30 minutes of Double XP per day. Each can will have a unique code under the ring pull, with a guaranteed win every time, which can be redeemed until the promotion ends. Branded cans, featuring artwork from Call of Duty: Black Ops III, will be available in 29 countries and retailers will be supported with POS material including dump bins and case stackers to help increase visibility in-store.

For fans in the US, Activision has teamed up with Mountain Dew and Doritos for the Dew and Doritos promotion. Learn more on that here.

SOURCE: Monster