Internet will soon be top choice to get news in America as it overtakes newspapers for first time



Electronic tablets are fastest-growing new digital technology

Percentage of people who get news online at least three times a week has surpassed newspapers for first time

The rapid growth of smartphones and electronic tablets is making the internet favourite for people seeking news, a report released today said.

News consumption online increased 17 per cent last year from the year before, the project said in its eighth annual State of the News Media survey.

Meanwhile, US local, network and cable television news, newspapers, radio and magazines all lost audience last year, according to the Project for Excellence in Journalism, a research organisation that evaluates and studies the performance of the press.



The rapid growth of electronic tablets, such as the iPad, is one of the reasons news consumption online increased 17 per cent last year from the year before

The percentage of people who say they get news online at least three times a week surpassed newspapers for the first time. It was second only to local TV news as the most popular news platform and seems poised to pass that medium, too, project director Tom Rosenstiel said.



Local TV news has been the most popular format since the 1960s, when its growth was largely responsible for the death of afternoon newspapers, he said.



'It was a milestone year,' he said.

People are just becoming accustomed to having the internet available in their pockets on phones or small tablets, he said.



In December, 41 per cent of Americans said they got most of their news about national and international issues on the internet, more than double the 17 per cent who said that a year earlier, the report said.



In January, 7 per cent of Americans owned electronic tablets, nearly double what it was three months earlier. Mr Rosenstiel said it was the fastest-growing new digital technology, ahead of mobile phones when they were introduced.



Cable news viewership, including that of CNN, was down last year

From a business standpoint, however, the growth in internet news consumption has not been harnessed by news companies. The project did not have numbers available but said online ad revenue was expected to surpass print newspaper ad revenue for the first time in 2010.



'The news business used to be the intermediary,' Mr Rosenstiel said. 'You needed newspapers and TV stations to reach your customers. In this age, it's the device makers and software developers.'



Newspaper circulation continued to decline last year, but the rate is slowing, the report said. A survey by the Pew Research Centre for the People & the Press found that 40 per cent of Americans read newspapers, in print or online, at least three times a week, down from 52 per cent in 2006.



Jobs have followed the exodus: Newsroom staffs are, on average, 30 per cent smaller than they were in 2000, the project's report said.



In a telephone survey, the project found that 28 per cent of Americans said the loss of their local newspaper would have a major impact on their ability to keep up with local information; 30 per cent said it would have a minor impact, and 39 per cent said it would have no impact. (Based on a survey of 2,251 American adults, with a margin of error of 2 per cent.)



A long-term viewership decline continues for network news, although the evening news programmes continue to have significantly more viewers than cable news networks.



Cable news viewership was down 14 per cent last year and, for the first time since the project has been tracking it, dropped for each of the three networks - CNN, Fox News Channel and MSNBC.

