Sony Xperia XZ1 press photos leak

Because of course they did [part 4]

I joked about it before but in the past week, Sony has basically wrapped up their entire IFA 2017 keynote via leaks. At this point, we’ve had

All that’s left is the actual slides Sony will use for their unveiling, which takes place on August 29th. Till then, we’ll have to settle for the Xperia XZ1 leaked press images.

Considering how long it takes Sony to ramp up production and get units into retailer hands, let alone reviewers, it’s absolutely insane that year after year, nearly the entire presentation from Sony Mobile gets leaked weeks in advance.

As much as leaks like this give me something to write about on SRN, I’d much rather see Sony command a tight ship, get on stage and surprise us than to see everything trickle out. This also has to be disheartening to the countless engineers and designers who work hard on delivering new phones each year but alas, here we are.

Here’s another shot of the Xperia XZ1 in pink. As we’d speculated previously, don’t expect to see any new design language from Sony this year with the XZ1 looking nearly identical to the XZ.

You can head over to XperiaBlog to check out even more leaked images. Curious to hear your thoughts — are you tired of this design or do you still dig it?