High profile advertising executive and television personality Todd Sampson is set to join the board of publisher Fairfax Media.

Mr Sampson, chief executive of advertising agency Leo Burnett Australia, is better known for his role as panellist on the popular ABC TV program The Gruen Transfer.

'I think I can make a difference': Todd Sampson.

Fairfax chairman Roger Corbett said he was delighted that Mr Sampson had agreed to join the Fairfax board.

"We believe that he will bring a deep knowledge of media, marketing, advertising and digital transformation to our board," Mr Corbett said.