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Ashe Schow is out with an intriguing story from a panel that no other reporter scored a ticket for. It was a Friday panel put on by the Republican Study Committee, the House's conservative caucus; it was low-key enough to avoid mention on the RSC's website, or be turned into an RSC video. So the only report from the RSC's first event since Georgia Rep. Rob Woodall (July 9) took over is Schow's.

She doesn't sound impressed. The RSC, like the larger GOP, is on a messaging-to-women binge. North Carolina Rep. Renee Ellmers, a leadership favorite who's often put forward when the party wants a female messenger on health care or jobs, explained that men failed to bring policy "down to a woman's level" and thus lost votes.

Men do tend to talk about things on a much higher level. Many of my male colleagues, when they go to the House floor, you know, they’ve got some pie chart or graph behind them and they’re talking about trillions of dollars and how, you know, the debt is awful and, you know, we all agree with that ... we need our male colleagues to understand that if you can bring it down to a woman's level and what everything that she is balancing in her life — that’s the way to go.