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Membership stuff is now a thing that is everywhere. Every store, no matter how small, has a loyalty program. It’s now part of every retail establishment. It’s a difficult sale to pitch to some customers, but when you see repeat consumers, it kind of makes sense.

It makes a lot of sense for me that if I wasn’t working at the Bookstore, with its generous employee discount, you bet I’d have a membership. I spend enough on books and board games to totally justify signing up.

It doesn’t make sense for management to come down super hard on us to try to sell the loyalty card to EVERY customer. They say, “Ask everyone and if they say no TRY HARDER,” where if we try harder and harder we’re more than likely losing a customer. It’s a dance we do every day. How many questions can we ask before the person just says no to everything?