Online giving is steadily becoming a major part of any nonprofit's fundraising campaign. But it's not just about slapping a donation button up and calling it a day. What are ways to improve your online giving?Here are my top five:I've seen so many donations pages on nonprofit websites that are hard to navigate and down right confusing. If it's difficult to donate, then people won't go through with it. Having a clear and concise page will make it easier for people to donate.It's important to examine your process with online donors and ensure it's up to snuff. Are you thanking them in a timely manner? Do they get an e-receipt or do you have to mail it to them? Making it quick and easy will encourage people to donate again.Just having the page up there isn't going to magically bring in donors. Make sure your promote online giving in your brochures, direct mail campaigns and more.Email campaigns are a great way to improve your online giving. Even if it's just a short note to your donors telling them of an event or sharing program news. Linking back to your donations page will help improve your online giving.There's been a lot of buzz about social media and whether it works for nonprofits or not. I think there is potential in social media for nonprofits, but only if they use it to truly connect with their donors. Try raising online funds through Twitter or Facebook. This will improve your web presence and drive traffic to your site.I doubt direct mail will ever go away, but as more and more people turn to online giving, it's important that you be prepared for them.