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LONDON — Formula One champion Lewis Hamilton is joining the race against global warming by unveiling plans to open a new vegan burger restaurant chain as an alternative to other food pit stops.

Hamilton, 34, who gave up meat about two years ago, said the first restaurant in the Neat Burger chain would open on Sept. 2 in London selling plant-based burgers called “Neat,” “Cheese” and “Chick’n” among other items.

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Other investors in the British driver’s chain include Italian entrepreneur and UNICEF ambassador Tommaso Chiabra, a backer of U.S.-based plant-based protein company Beyond Meat .

“I think it will be a game-changer,” the five-times world champion told journalists at the Spa-Francorchamps track ahead of the Belgian Grand Prix, adding he was passionate about being kinder to the world.

“As someone who follows a plant-based diet, I believe we need a healthier high street option that tastes amazing but also offers something exciting to those who want to be meat-free every now and again,” he said in a statement.