A business profile, also called a company profile or business introduction is written in a narrative form that outlines the key elements regarding the specific business. Although the business profile serves a purpose similar to a resume of the company, it appears more like a summary.

Profile Uses

A business profile provides the public with basic information about the business, and highlights its strengths in the marketplace. The profile is used as one part of a business plan, and can appear on the company website and other marketing literature, and is included in bid or proposal packages. The business profile is also a useful part of a public relations (PR) kit for circulation to the media.

Technical Format

There is no one, single format recommended for use with a business profile. There are however a number of similarities among recommendations. The business profile can be tailored to the industry, size of company and intended purpose of the profile.

Key Information