“Blockchain will solve this problem, Blockchain will achieve that goal.” People always mention this when talking about Blockchain. However, they always forget that Blockchain and socialization are naturally intricate.

“People are social people; humans are social animals.”

Socialization is intrinsically decentralized

Socialization is the natural attribute of human beings. There is no threshold for social interactions. Anyone has the right to join and anyone has the right to leave social activities. Socialization relies on human beings as the main body. Decentralization has always been an inherent attribute of human society. However, in order to adapt to the community environment, human beings have created a social pyramid structure for the convenience of collaboration. Therefore, there emerge some centralized institutions in the history of human beings. Kevin Kelly wrote in his famous book Out of Control that human beings have experienced from non-structure to structure, and will eventually move towards deconstruction. There is no exception for socialization. With the emergence of Blockchain technology, human beings seem to see the dawn of hope. In a consensus context, Blockchain technology will help visualize some social rules and tell human beings what is right and what is fair.

For example, one Internet celebrity has reposted some quality contents of you and has obtained 100 million page visit within one day, but he/she does not share the profits with you. This is what we mean the centralization and this is not fair. Instead, socialization returns to decentralization, which means transparency and equality. Social profits will be shared by all participating members.

2. Advantages of using Blockchain technology

a. Decentralization of Blockchain will return to social nature

Distributed databases can help social media users better control the privacy of information. Tokens become the currency on such social platforms. Users use such tokens to purchase goods or services, and all transactions will be recorded and they are immutable.

b. Ordinary users regain more rights

The social platform supported by Blockchain can possess more reliable content rankings and social systems, and is free from the spam of advertisers. Original content producers can also benefit from their own creations rather than being deprived of their rights by the platform. Decentralized socialization will bring about more perspectives, and help human beings discover more non-discovered self-worth.

3. Make the best use of Soco SNP

SoCo SNP is a blockchain-based project striving to decentralize social networking and allowing users to make money through their social assets. Social Network Protocol (SNP) is an open and extensible application layer protocol. It realizes the confirmation of personal social assets through Blockchain technology, and allows all Apps to have social capabilities so that users can exchange Social (SoCo) to use and achieve realization of their own social assets.