Just hours after Phillip Di Bella was announced as a key economic advisor to Brisbane’s Lord Mayor, the coffee entrepreneur unleashed a foul-mouthed social media tirade during Wednesday's State of Origin match.

It has Brisbane City Council’s Labor Opposition Leader Milton Dick calling on Lord Mayor Graham Quirk to dump Mr Di Bella from the high-profile role as chairman of the newly formed CBD Economic Development Board, which will advise council on economic growth opportunities.

Brisbane coffee king Phil Di Bella. Credit:Glenn Hunt

“F*** off you c***sucker commentators!!! Stand up and give yourself a head job and the refs!!!” Mr Di Bella wrote.

“Gould and Johns must give it to each other so hard in the sheds!!!” read another, referring to Channel 9’s commentary team.