Blood will be spilled in Final Fantasy XIV Stormblood . That’s almost a given. But blood gets spilled on a regular basis in the real world, and so the team behind Final Fantasy XIV has launched what will probably go down as the most unexpected cross-promotional deal in history. If you’re on the ground for E3 2017 , you can head over to take part in the Stormblood blood drive in cooperation with the American Red Cross.

Those who take part will earn the satisfaction of knowing that they’ve helped make the world a better place as well as a t-shirt. The Stormblood-themed bloodmobile will be on-side at the show during all three days, with subsequent stops planned for southern California university campuses. No word on whether or not nurses are asked to refer to donors on the van as the Warrior of Light, but we’re going to go ahead and assume that they are.