When we reported earlier today that President Trump lobbed the first real shot in the global (but mostly Asian) trade war when the White House announced it would slap imported solar cells and washing machines with up to 50% tariffs - Trump's most significant trade action to date, taking direct aim at China and South Korea (full details here)- we said that "we now await China's (or South Korea's) response..."

We didn't have long to wait.

South Korea stormed out of the gate, with Reuters reporting that it will complain with the WTO against the U.S. for imposing anti-dumping duties on Korean washing machine and solar panel makers, a decision Trade Minister Kim Hyun-chong called “excessive” and "regrettable." Kim warned that the US safeguard decision is "excessive" and violates WTO provisions.

As a reminder, the United States will impose a 20 percent tariff on the first 1.2 million imported large residential washers in the first year, and a 50% tariff on machines above that number. The tariffs decline to 16% and 40% respectively in the third year.

"The United States has opted for measures that put political considerations ahead of international standards,” Kim said in a meeting with industry officials on Tuesday. "The government will actively respond to the spread of protectionist measures to defend national interests," he said.

South Korea will also consider discussing steps jointly with other countries subject to the imposition, the trade ministry said, meanwhile the South Korean government said it would help Samsung and LG in finding alternative markets for the sale of washing machines.

Additionally, Bloomberg reports that South Korea will also seek to retaliate in kind by reinstating tariffs on the U.S. in what has been dubbed the "Washing Machine" row. To do that, South Korea asked the World Trade Organization to approve suspension of trade concessions, the trade ministry says in an emailed statement.

Yet while S. Korea flexes its diplomatic muscle, local producers of washing machines - which may see tariffs as high as 50% - tumbled: Woongjin Energy dropped as much as 9.4%, LG Electronics slid 5.1%; Hanwha Chemical dropped 4.3% before rebounding, OCI dell as much as 3.5%, and Samsung SDI was down 1.7%.

Before markets even opened, companies reacted: the decision means everyone will pay more, Samsung Electronics said on its website according to Bloomberg.

To minimize losses from the US tariffs, LG Electronics is expected open new American plants early and expanding production at existing plants in the country (in other words, Trump may be winning again).

And while S.Korean consumer electronics companies were hurt by Trump's tariffs, in China it will be the solar companies that were affected. Here Trump announced a 30% tariff on imported solar cells and modules in the first year, with the tariffs declining to 15% by the fourth year. The tariff allows 2.5 gigawatts of unassembled solar cells to be imported tariff-free in each year.

Beijing was just as quick to respond to Trump's announcement, warning that China is "strongly" dissatisfied with U.S. tariffs on solar imports. The Chinese Ministry of Commerce added that US tariffs on solar products and washing machines are a misuse of trade remedy measures, and warned that U.S. tariffs will hurt healthy development of its industries and worsen global trade environment

The ministry also said that China hopes the U.S. will show restraint in trade restrictions, although it did not specify what remedy China would pursue in response. We anticipate a proportional tit-for-tat, even though US exports to China are far less relevant to the global trade picture and capital flows than vice versa.

Meanwhile, US companies are already winning: Whirlpool said it’s adding 200 jobs moments after the Trump Administration's announcement of the tariff of up to 50 percent on large residential washing machines, aimed at penalizing Samsung and LG Electronics.

The new full-time employees will work at a factory in Clyde, Ohio, Whirlpool said on Monday. The American appliance maker also vowed to make broader investments in manufacturing and innovation.

Whirlpool, based in Benton Harbor, Michigan, renewed allegations last year that its South Korean rivals illegally undercut prices on washing machines. In May, it filed a so-called safeguard petition, which is meant to provide help to domestic manufacturers hurt by importers selling products at excessively low levels.

"This is a victory for American workers and consumers alike," said Whirlpool CEO Jeff Fettig. "By enforcing our existing trade laws, President Trump has ensured American workers will compete on a level playing field with their foreign counterparts, enabled new manufacturing jobs here in America and will usher in a new era of innovation for consumers everywhere."

Fettig served as a member of the president’s manufacturing council, which however disbanded itself last year after a controversy over Trump’s remarks about a white supremacist rally in Charlottesville, Virginia.

As for victorious American consumers, let's first wait and see just how China and South Korea will respond in what is now clearly a tit-for-tat escalating trade war.