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The camera crews and commentators arrive for the RBC Canadian Open, for the CP Canadian Women’s Open and, of course, for the Shaw Charity Classic at Canyon Meadows.

There’s only place in the country, though, where you’ll find Golf Channel’s logo on permanent fixture.

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That would be just south of Calgary at Heritage Pointe, home since earlier this summer to the first Golf Channel Academy in Canada.

“It may be the most recognized brand in golf, in terms of instruction,” said Paul Horton, one of three coaches at the now-first-of-its-kind facility — officially dubbed the Golf Channel Academy at Heritage Pointe. “It was pretty much a no-brainer from our end to have this relationship.”

It was likely an easy sell for both sides.

Horton and his cohorts, Bob McArthur and Tiffany Gordon, have gobs of experience, each with 25-plus years under their spikes in the business of teaching the golf swing.

All three are past national award winners, with Horton honoured in 2017 as the PGA of Canada’s Coach of the Year.