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The second great Canadian cannabis rush is nearing the starting line, with pot entrepreneurs looking to stand out amid an onslaught of soon-to-be-legal edibles on the market.

Legal cannabis edibles and other derivatives are expected to grow Canada’s cannabis market by three million consumers, or 65 per cent, according to a poll commissioned earlier this year by a leading industry data collector.

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The survey, conducted with 3,000 respondents last May by Lift & Co. and Ernst and Young, suggests the country’s 4.6 million adult cannabis users will grow to about 7.6 million after a wider variety of non-smokable licensed products go on store shelves at year’s end.

If so, that would see the percentage of adult Canadians consuming the drug grow to at least 23 per cent.

“I think it will be transformative — it will bring a significant cohort of consumers who were not consuming due to stigmatization or the consumption delivery,” said Jon Kamin, Lift & Co. chief revenue officer.