Subsidiary of Overstock.com is planning to launch SEC-compliant token exchange

Shares of Overstock.com are up a whopping 18% today after a report that a subsidiary tZero will launch a digital token exchange that's in compliance with the Securities Exchange Commission and Financial Industry Regulatory Authority.

What's interesting here is that it will allow people to use tokens for equity. At the moment, most are application tokens, in large part because marketing a share of ownership is seriously bureaucratic.

If you want a pop in your stock price in 2017, all you need to do is send out a press release with cryptocurrency or Bitcoin or blockchain in it.