As well as saying that Olympic ceremonies "must be presented in English and French" and that the English version "should be read after the French", they demand draconian powers to protect sponsors such as Coca-Cola and McDonalds, from "ambush marketing" by rivals. London is required to prevent spectators from "wearing clothes or accessories with commercial messages other than the manufacturer's brand name." This would ban them from wearing football clubs' replica strips, which usually carry the name of the club's sponsor.