The Walmart Arkansas Music Pavilion announced a new beer, music and tech festival Thursday.

AMP Fest 2016 will feature unlimited free samples of beers from more than 20 local and regional crafts breweries, as well as a musical lineup of regional and national musicians performing on multiple stages, according to the announcement.

The festival serves to raise awareness for and benefit the arts education programming at the Walton Arts Center. Early bird tickets are on sale now for $70. General admission tickets will go on sale Aug. 3, when the official lineup will be announced.