The attorney for the family of E.J. Bradford Jr., the 21-year-old Hueytown man killed by a Hoover policeman at the Riverchase Galleria on Thanksgiving night following a dispute that lead to the shooting of an 18-year-old man and 12-year-old girl, claims eyewitnesses have come forward asserting that the officer did not identify himself or issue a verbal command prior to the shooting.

Benjamin Crump, Jr., the nationally known Florida-based attorney representing the family, also asserts that, according to witnesses, Bradford was trying to guide people away from the area where the initial shooting occurred, that his gun was tucked in his waistband, and that as Bradford lay dying on the Galleria mall floor, police did not allow a nurse who was nearby to attend to him.

“Police could not see him as a solution, they only saw EJ as a problem,” said Crump, on Sunday morning at Kelly Ingram Park in downtown Birmingham, where he was joined by about two dozen members of Bradford’s family, including parents April Pipkins and E.J. Bradford, Sr.

“[The officer] saw a young black man with a gun and he shot him.”

The family is demanding that investigators release all video pertaining to the event.

“All videos, including body cams, so they can know the truth for themselves,” said Crump. “They demand transparency and accountability for the person responsible for killing their son.”

The family is also demanding public apologies from Hoover mayor Frank Brocato and police chief Nick Derzis after police, at a press conference held not long after the killing, initially described Bradford as the shooter in the dispute that led to the killing, then retracted it less than a day later based on “new evidence.”

“How many times have we seen police give a full retraction?," Crump asked. “[Bradford’s] family knew he did not kill anybody. Not only was the officer irresponsible, but Hoover police pulled the trigger unjustifiably.”

“To see [Bradford] branded a killer…they not only assassinated the person, but they also assassinated his character. He is owed an apology and retraction as public as he was convicted.”

The actual shooter, police revealed on Friday, was still at large.

“There is a [shooter] on the on the loose because police convicted their son,” Crump said.

AL.com reached out to Hoover officials for a reaction to the allegations and demands but have not received as response, as of this writing.

Crump also revealed that Bradford was shot in the face. “There was no verbal command before they shot him in the face,” Crump said.

At that point, Bradford’s grandmother, who was standing next to him, collapsed in grief.

“They shot him in the face,” she cried as she crumbled to the ground, braced by nearby family members.

As she fell, she dropped the montage of images of Bradford she held in a glassed frame, which cracked as it hit the ground.

“This is an emotional time for everyone here,” Crump said.

“They shot my son in the head and let him bleed out,” said E.J. Bradford, Sr, a former senior correctional food service supervisor with the Birmingham Police Department. “This hurts me to my core, and I can’t get him back."

“Thanksgiving will never be the same,” said April Pipkins, Bradford’s mother. “There is no way any parent should ever have to do this.”

Crump said the family will explore “every possible legal avenue available to them to get accountability to the person who killed their son.”

“All parties,” he said. “They want accountability and justice and to assure this won’t happen again.”

This story will be updated.