HIP-HOP Danny Brown's New Album Is Named After a Joy Division Song

Danny Brown performs at Waterfront Park on July 16, 2016 in Louisville, K.Y.

Following his 2013 studio effort Old, Danny Brown returns with his forthcoming LP Atrocity Exhibition, a nod to English post-punk band Joy Division's 1980 track of the same name.

"The name of my next album is Atrocity Exhibition," the Detroit rapper tweeted Monday (July 18). When a Twitter user made the connection between Brown's album title and Joy Division, Brown responded, "Ummmmm I know that lol!!!" The Joy Division album, in turn, was named after a 1970 book by J.G. Ballard.

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The name of my next album is — Danny Brown (@xdannyxbrownx) July 18, 2016

Atrocity Exhibition — Danny Brown (@xdannyxbrownx) July 18, 2016

This is the way!!!! ..... Step inside!!!! #AtrocityEXhibition — Danny Brown (@xdannyxbrownx) July 18, 2016

Atrocity Exhibition is the title of my next album #Bruisers get ready!!!!! A photo posted by Danny Brown (@xdannyxbrownx) on Jul 18, 2016 at 3:55am PDT

Brown also announced his Exhibition tour with fellow Detroit MC ZelooperZ and Houston rhymer Maxo Kream on Instagram. He recently released "When It Rain" last month.