Some things are more important that profit. This election is one of them. As such, the New York Times announced on Thursday that it will eliminate the paywall to its website from November 7th to 9th. This move will give the entire internet, not just NYT subscribers, access to the site's reporting. The promotion will run 72 hours, from 12:01am Monday through 11:59pm Wednesday. During that time, the NYT plans to broadcast live election election coverage, as well as a Facebook livestream on election night and a call-in show hosted by the crew of the The Run-Up podcast.