@Johnnycide

>"Who the hell wants to see some man child whooping and feigning surprise"

PewDiePie's 38.6 million followers seem quite taken by this idea.

It must be confusing for PR companies and divisions nowadays. On one hand you have "celebrities" like PewDiePie who are millionaires and extremely popular amongst a certain type of person as well as all these "people reacts to..." vids, but on the other hand you have the average person who's never actually heard of PewDiePie. I'm 32 and most of my friends are around that age, some are 40 or more, and none of them have heard of this guy. None of them watch Let's Plays on YouTube. To them "LP" refers to a music album.

I get the feeling Siege is probably more aimed at people like us, at least in terms of gender and age, yet because "gamers" love PewDiePie and his ilk, that kind of crap gets mixed into the ad campaign for all sorts of games. There's a big generation/country/something gap in gaming at the moment that people are still adjusting to. Look at older forms of entertainment like music and the equivalent would be like getting Justin Bieber to endorse a new opera house opening in London (not comparing Siege to opera, just the idea of two very different audiences). They both appeal to music fans, right?