



As for MSRP's, we've been crunching the numbers. Pricing is based on a lot of factors. We use both a bottom-up and a top-down approach.



First (bottom-up), we look at hard costs, which include everything from packaging and attendant literature to human resources. Then we look at costs associated with selling the units, taking into consideration volume or lack thereof. Then we look at distributor and dealer markups.



After all of that is done, we go top-down. We look at the market to see what comparable products are selling for and work to beat them. In Geek Pulse' case, we felt that we could have started at $2500, up to $5000 for Geek Pulse X /f /i and still could have competed well. Then, we take into consideration the affordability factor for our potential customers. Larry and I want our products to be affordable to more people than just those you see at RMAF (which is coming up, BTW. Are we going to see any of you there?).



We ended up with the following price structure, which still may be tweaked a bit based on feedback from our channel.



Geek Pulse $1,199.00 Geek Pulse /i/f $1,499.00 Geek Pulse X $1,799.00 Geek Pulse X /i/f $2,199.00 Geek LPS $999.00 Geek LPS 4 $1,599.00 Josh is right, it's about streamlining our offering. It has nothing to do with the sonic differences.As for MSRP's, we've been crunching the numbers. Pricing is based on a lot of factors. We use both a bottom-up and a top-down approach.First (bottom-up), we look at hard costs, which include everything from packaging and attendant literature to human resources. Then we look at costs associated with selling the units, taking into consideration volume or lack thereof. Then we look at distributor and dealer markups.After all of that is done, we go top-down. We look at the market to see what comparable products are selling for and work to beat them. In Geek Pulse' case, we felt that we could have started at $2500, up to $5000 for Geek Pulse X /f /i and still could have competed well. Then, we take into consideration the affordability factor for our potential customers. Larry and I want our products to be affordable to more people than just those you see at RMAF (which is coming up, BTW. Are we going to see any of you there?).We ended up with the following price structure, which still may be tweaked a bit based on feedback from our channel.