Number of people that have watched the NBC news show "Stay Tuned" on Snapchat:

29 million people (source)

Last updated 8/18/17

Percentage of viewers of Shapchat's "Stay Tuned" news show that are under 25 years old:

60% (source)

Last updated 8/18/17

Percentage of viewers of Shapchat's "Stay Tuned" news show that tune in at least 3 times a week:

40% (source)

Last updated 8/18/17

Number of people that watched NFL content on Snapchat in 2015-16:

30 million

Number of people that watched NFL content on Snapchat in 2016-17:

42 million

Snapchat revenue from the UK in 2016:

£26 million

Last updated 12/15/17

Amount that Snapchat is projected to earn in ad revenue from the UK in 2017:

£105 million ($135 million)

Average number of photos shared on Snapchat every second:

9,000 snaps per second

Last updated 1/26/16

Number of Snapchat daily video views:

10 billion views

Last updated 4/28/16

Number of heads of state or governments that use Snapchat:

16

Last updated 4/14/16

Percentage of all US social media users that use Snapchat:

18%

Last updated 1/9/15

Percentage of users that post Snapchat Stories at least once a week:

45%

Last updated 9/15/16

Percentage of Snapchat's 2016 revenue that comes from advertising:

96%

Percentage of Snapchat's 2015 revenue that comes from advertising:

98%

Percentage of Snapchat videos that are seen with the sound on:

66%

Last updated 7/14/16

Number of people who visit Snapchat Discover monthly:

100 million monthly visitors

Last updated 11/1/16

Average number of daily stories on Snapchat Discover:

110 stories per day

Last updated 8/12/15

Percentage of Male College Students that share selfies on Snapchat:

50%

Last updated 2/24/14

Percentage of Female College Students that share selfies on Snapchat:

77%

Last updated 2/24/14

Percentage of college students that use Snapchat daily:

77%

Last updated 2/25/14

Percentage of Snapchat users that are under 34 years old:

71%

Last updated March 2015

Percentage of Snapchat's Adult users that are between 18-24:

47%

Last updated 4/21/16

Snapchat's reach of the total U.S. digital population:

11%

Last updated 4/2/15

Percentage of Snapchat users that are under 25 years old:

71%

Last updated 7/28/14

Percentage of Snapchat users that are women:

roughly 70%

Last updated 11/20/13

Amount Snapchat has agreed to spend with Google Cloud:

$2 billion

Last updated 2/2/17

Percentage of Snapchat users that purchase products online:

76%

Last updated August 2015

Percentage of millennials that use Snapchat globally (outside of China):

8%

Last updated 2/11/15

Percentage of the (high school) class of 2015 that use Snapchat daily:

60%

Percentage of Snapchat users that are millennials:

73%

Last updated 9/24/15

Percentage of Snapchat users that use it daily:

54%

Last updated 1/26/16

Percentage of Snapchat users that use it 2 to 5 times per week:

32%

Last updated 1/26/16

Snapchat's share of overall selfies shared on social media:

5%

Last updated 3/16/14

Top country for Snapchat usage (based on percentage of usage by online adults in each market):

Ireland

Last updated Q1 2015

Percentage of college students that use Snapchat to send sexts:

2%

Last updated 2/25/14

Percentage of college students that would likely purchase a product from a brand that sent them a Snapchat coupon:

58%

Last updated 2/25/14

Percentage of 18-34 year olds in the US that Snapchat reaches:

41%

Last updated 3/25/16

Percentage of 18-34 year olds in the U.S. that have a Snapchat account:

32.9%

Last updated 8/8/14

Percentage of the Class of 2014 (high school) that use Snapchat daily:

46%

Last updated 6/18/14

Snapchat's mobile app user growth from Dec '13-May '14:

67%

Snapchat's most popular feature:

Stories

Last updated 6/20/14

Number of Snapchat Stories viewed per day:

1 billion

Last updated 6/20/14

Reported amount that top Snapchat stars earn:

$100,000 per week

Last updated 7/28/14

Percentage of Snapchat snaps that are shared with multiple recipients:

12%

Last updated 11/19/13

Percentage of UK smartphone users that use SnapChat:

25%

Last updated 11/24/13

Percentage of US Charities and Non-Profits that use SnapChat:

9%

Last updated 6/24/14

Percentage of social messaging users in Ireland that use Snapchat:

22%

Last updated 9/1/14

Percentage of people in Ireland that have a Snapchat account that use it daily:

63%

Last updated 7/22/15

Percentage of US college student social network users that post to Snapchat daily:

70%

Last updated 8/27/14

Percentage of US college student social network users that feel Snapchat has the most amount of privacy:

35%

Last updated 8/27/14

Amount Snapchat is reportedly charging initially for advertising:

$750,000/day

Last updated 1/15/15

Percentage of global adult internet users that use Snapchat monthly:

4%

Last updated 11/20/14

Percentage of smartphone users in Norway that use SnapChat:

50%

Last updated 11/24/13

Percentage of internet users in Norway that use Snapchat:

44.3%

Last updated 10/30/15

Percentage of Snapchat users that also use Facebook Messenger:

72%

Last updated Q1 2015

Percentage of Snapchat users that also use WhatsApp:

54%

Last updated Q1 2015

Average number of people Snapchat's Live Stories draw daily:

20 million

Last updated 6/17/15

Percentage of UK teens (11-16 year olds) that use Snapchat weekly:

46%

Last updated 3/18/15

Snapchat's estimated growth in 2014:

57%

Reported value of Snapchat:

$25 billion

Last updated 11/23/16

Average amount of time that 18-29 year old users spend with Snapchat daily:

20 minutes per day

Last updated 4/8/15

Average amount of time that 30-44 year old users spend with Snapchat daily:

9 minutes per day

Last updated 4/8/15

Average amount of time that 45-60 year old users spend with Snapchat daily:

13.6 minutes per day

Last updated 4/8/15

Average amount of time that 60+ year old users spend with Snapchat daily:

6 minutes per day

Last updated 4/8/15

Percentage of 11-18 year old social media users in France that use Snapchat the most:

27%

Last updated 3/9/16

Percentage of APAC adult internet users that use Snapchat monthly:

3%

Last updated 11/20/14

Minimum age required to use Snapchat:

13

Reported amount Snapchat paid for Looksery:

$150 million

Amount Facebook reportedly offered to buy Snapchat for:

$3 billion

Last updated 11/19/13

Amount that Snapchat reportedly bought Bitstrips for:

$100 million

Reported amount of revenue that Snapchat is expected to generate in 2016:

$300-350 million

Last updated 3/7/16

Snapchat daily active users in Australia:

4 million DAU

Last updated 11/24/16

Number of Snapchat daily active users in the UK:

10 million

Last updated 12/6/16

Percentage of UK Snapchat users that are male:

45%

Last updated 11/9/16

Percentage of UK Snapchat users that are female:

55%

Last updated 11/9/16

Largest age group among UK Snapchat users:

25-34 year olds

Last updated 11/9/16

Number of times Snaps created with filters are viewed daily:

more than 1 billion times

Last updated 12/9/16

Percentage of people that would feel uncomfortable around a stranger wearing Snapchat Spectacles:

47%

Last updated 10/17/16

Amount Snapchat made off Spectacles in Q2 2017:

$5.4 million

Amount Snapchat made off Spectacles in Q1 2017:

$8.3 million

Amount Snapchat made off Spectacles in Q4 2016:

$4.5 million

Average time Snapchat users spend viewing the top Discover channels:

4-6 minutes

Last updated 10/19/16

Percentage of Millennials that think Snapchat is "cooler" than Instagram:

64%

Last updated 10/30/16

Percentage of Millennials that think Snapchat has better features than Instagram:

67.3%

Last updated 10/30/16

Percentage of Millennials that would keep Snapchat if they were only allowed to keep one app on their phone:

17%

Last updated 9/27/16