Yes, the ad is directed at Rauner and lampoons his political record. We get that, and we get that campaigns are rough and tumble. "The commercial does not attack people, it tackles issues," Ives said. That's where she's wrong. The Ives campaign created a TV ad with bouncy background music that featured cartoonish liberal characters, and included a man in a dress who claims he can now use the girls bathroom. The ad goes well beyond tweaking Rauner. It mocks and belittles Illinois residents who shouldn't face derision from a gubernatorial candidate. Ives is punching down, and in a way that strikes many voters as intolerant of people who already face a lot of that.