Cities are nothing more than a collection of individuals who occupy an area based on a number of social factors: family, employment, access to lifestyle, climate, etc… And as a collection of people, the value of a city lives and dies with the quality of those people.

The secret that no-one actually wants to talk about is that the quality of a city is mostly determined by a simple factor — the number of smart, ambitious people who live there. These people are the ones who want to drive that city forward by investing in opening businesses, donating their time to the arts & community, participating in city planning, etc… Without them, growth wouldn’t happen and you wouldn’t get all of the benefits that great cities enjoy.

The biggest contributor to the decline of a great city is simple — it’s the decline of those smart people. When they decide that the cost of living in a place outweighs the benefit, they move. They don’t just take their money with them, they take their intellectual and future capital with them. This is dangerous. When people aren’t willing to make an investment in a place to live any more, the city doesn’t just lose their taxes for the year, they lose a massive function of potential jobs created, culture added and future capital they can put to work.

There are a couple of ways to drive people out of a city: high crime rates (Detroit), awful climate (east coast North America) and high housing costs. The caveat with high housing costs is that they are actually fine if the median income of an area matches or grows with housing costs. That’s why places like London, San Francisco & New York actually are actually still doing fine — people are moving to these cities and making lots of money.

The mind boggling thing about Vancouver is that the benefits are massive — insanely good city planning, great safety, a great climate, one of the most beautiful nature-driven places on earth, etc… And yet a single cost — housing, threatens to get rid of all of these good things.

When you drive smart people out of a city by letting zero-value people in, you create a deep asymmetry that is difficult to fix. The right thing to do is so obvious — lower housing costs by any measure & keep smart people in, that it’s fascinating that we struggle so mightily with this issue. How do we fix it?

3 — How to fix this

The biggest factor we need to address is our priorities as a city. Building a new bike lane isn’t a problem — who cares. The number one concern for our city should be to invest in the right kind of people for the future.

Immigration is the number one contributor in most countries to new jobs. In America, around 50% of all founders/CEO’s of the Fortune 500 are immigrants. 40-50% of all new jobs created are by small businesses run by immigrants. It’s a beautiful thing. When people move to a new country or city, and want to contribute to that place, amazing things happen. They sacrifice their immediate term pleasures for the long-term betterment of their lives and the community around them. When they are successful, they then turn around and help those who are just starting out.

We need to foster an immigration system that rewards people who want to be here to build a better life. They should want to contribute to the overall ecosystem — mostly through job creation. More high-skilled (read: non-retail/services) jobs mean more income for citizens, which mean median income goes up, which means people can afford to buy homes, which means people will have families & stay here for longer. The nice thing about attracting smart people to a city is that it actually has an exponential effect — smart people want to be where other smart people are.

So #1 — create a much stricter immigration policy. This is easier said than done and most likely won’t happen, so let’s go to option #2.

IF you want to buy a home in Vancouver to “park” your money here (aka you won’t live here and you won’t create any value) then we are going to force value out of you. I propose that we create a “tax” equal to 1x the value of a home that goes straight into a fund that will encourage small businesses to start up. The average cost of a home in Vancouver is now $1,000,000. So for every million dollar home sold — $1M will go into the fund. Don’t like it? Go park your money somewhere else — the nice effect is that this should also decrease the demand for houses and naturally decrease prices. BUT, if people feel that the cost is still worth it — we will add millions of dollars to a fund that will go straight to the people adding value in the city. The key here must be the people actually managing the money. They need to be entrepreneurs themselves, not risk-averse accountants or consultants who don’t know anything about business.

#3 — reward those people who actually add value. Want to start a business? Are you already employing people? How about no taxes for 10 years? (NY state does this). How about free initial office space? How about subsidized education? Become pro-small business, the economic factor that will actually add jobs to your economy.

#4 — beg, borrow and do anything legal to encourage real companies to open Canadian HQ’s here. Amazon is adding 1000+ jobs to Vancouver as soon as Telus Garden opens, Microsoft already has plans to employ about ~1000 people here. Those workers will make ~100k each — which means they can spend a large amount of that money as discretionary income. Wake up and realize that this is incredibly positive for a region — besides making 100k a year these are smart people who will move to this city. Remember what I said about smart people.

#5 — give massive incentive to real estate developers to build an oversupply of condos/houses. Force prices to drop by simply moving the supply/demand curve. We are already starting to do this — but it’s not moving fast enough.