Datum, the new blockchain-based application that allows users to manage and monetise their online browsing habits breached the symbolic market cap valuation of $100 million in mid-day trading yesterday as its token price touched $0.14 for the first time.

The news coincided with Datum’s DAT token listing on the Chinese exchange Huobi. According to Datum’s own data privacy heat map, Chinese utilisation of its privacy tools are currently among the highest in the world.

User Growth and Expansion

Having ICO’ed in October at just under $0.03, the project team released a first version of the application in December which has since pushed its token price to a current x4 multiplier on its ICO price. Since then the application itself has grown to a user base of just under 10,000.

Yesterday’s $100 million valuation briefly placed Datum into the top two hundred cryptocurrencies by market cap before its price subsequently fell back to $0.11.

The Datum project was initially founded in 2017 by Roger Haenni, a personal privacy advocate and data scientist who is setting out to create a range of digital tools that provide consumers and citizens with the ability to expose as little or as much of their personal data as they choose.

The Datum platform aggregates user meta-data into useful data sets that are sold to industry analysts whose payment for access to that data is then redistributed as rewards back to users.

Haenni has insisted that the Datum project will eventually be handed over to an eventual Datum Foundation which he envisages to be a community-managed data privacy advocacy centre. The project team are currently initiating new plans for expansion into the IoT arena.