The Warby Parker eyewear brand is entering the St. Louis market with a new store opening in the Central West End on Saturday.

The Warby Parker store at 304 North Euclid Avenue is in space formerly occupied by Kit and Ace, the technical apparel company that closed all its U.S. stores this year.

Warby Parker's new store has library-themed decor with brass detailing, book displays and a marble reference desk. The St. Louis store also features artwork from St. Louis native William LaChance.

"St. Louis is exemplary of the entrepreneurial and innovative spirit that’s at the core of Warby Parker,” co-founder and co-CEO Dave Gilboa said in a statement. “We're thrilled to be planting permanent roots in a city with so much energy and history.”

As part of the grand opening, Warby Parker will sell limited-edition Topper sunglasses in Crystal with Milky Gold lenses that are only available at the St. Louis store.

Founded in 2010, many of New York-based Warby Parker's customers buy its prescription eyeglasses online, but the chain is expanding its brick and mortar footprint. In recent years, the company has expanded to more than 60 stores in the U.S. and Canada, including opening its fifth Los Angeles store last month.

Lisa Brown • 314-340-8127 @lisabrownstl on Twitter lbrown@post-dispatch.com

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