Using expletives during a cable news segment these days guarantees one thing more than anything else: Lots of exposure afterward.

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It used to be considered taboo to drop a swear word on live television. Perhaps that would even lead a producer or executive to reprimand the person responsible.

Now it's practically embraced — not publicly, of course — and having that kind of so-called edge is the kind of thing cable news is about these days: Causing a stir, basic rules of decorum be damned.



Exhibit A today is Liz Mair, who calls herself a communications expert, new media adviser, political consultant and blogger on her website. She's also president of a PR firm with her name on it.

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So for Mair, this is a nice opportunity to promote her expertise in front of 1.4 million people or so — Cooper's total viewers the night prior. And if she can say something unique that gets her appearance carried elsewhere afterward, even better.



At 8 p.m., Mair proceeded to provide some pretty standard analysis about the state of the GOP presidential race throughout. But toward the end of the interview, she decided to go with a description of Trump that certainly looked and sounded rehearsed:



Cooper: “Have you lost any hope that the GOP can rein Trump in?”



Mair: “I lost all hope of that, probably seven, eight months ago, quite candidly. His message is being a loudmouthed dick, basically, and going out there and offending people and then engaging in a bunch of airing of grievances.’”



Cooper didn't flinch or react to Mair's characterization. Mair appeared on CNN last night to talk about — who else? —, as a guest of Anderson Cooper.So for Mair, this is a nice opportunity to promote her expertise in front of 1.4 million people or so — Cooper's total viewers the night prior. And if she can say something unique that gets her appearance carried elsewhere afterward, even better.At 8 p.m., Mair proceeded to provide some pretty standard analysis about the state of the GOP presidential race throughout. But toward the end of the interview, she decided to go with a description of Trump that certainly looked and sounded rehearsed:Cooper: “Have you lost any hope that the GOP can rein Trump in?”Mair: “I lost all hope of that, probably seven, eight months ago, quite candidly. His message is being a loudmouthed dick, basically, and going out there and offending people and then engaging in a bunch of airing of grievances.’”Cooper didn't flinch or react to Mair's characterization.