Come the first week of September, and the heart of a Bong beats faster in excitement. It’s time for pandal-hopping and Goddess Durga’s homecoming.



Celebrating the theme of Durga Pujo, Fortune Foods recently released an advertisement showing a Bengali couple eating eating fish and meat.

The ad ended up angering many in the Hindutva group as Durga Pujo collides with Navratri, and the latter is a time when North Indians go on a fast and stay away from non-vegetarian food.

The company, in response, quickly put out an apology. But that, in turn, upset the Bengalis, who said if the ad is aimed at capturing the ‘true spirit of Durga Pujo’, they shouldn’t succumb to such statements.