If you have a dog and you live in a city, then you know the monotony of the chore that is taking your beloved pooch for a walk so it can do its business. You both probably have a set route, and it probably has a favorite spot to leave its presents. But if you happen to live in Belgium, Pedigree wants to shake up your dog-walking routine with its latest outdoor digital campaign.

Pedigree, with the help of DDB Brussels, has created seven different dog-walking routes throughout the country. The dog-food brand is using bus shelter posters as route maps for the different two-kilometer routes (roughly 30 minutes walks, which is the recommended minimum amount of daily exercise to keep dogs healthy). The bus shelter posters also encourage people to share a pictures of their dog walks on Pedigree’s Belgium’s Facebook page for a chance to win a Pedigree prize pack.