A: The premiums are for someone who is insensitive to price. I am not going to lie to you. They are going to be $500. Six-hundred dollars over the holidays. I set the price based on what people are charging in the secondary market. I may have to raise them again — and I will if I see all those tickets being sold at $800. In fact, the average price in New York right now is $1,000. For a $199 ticket. That's $800 that does not go to the creators of the play or the employees of the play. That is just not fair, and it does not help the theater. Scalping is not illegal. Raising our premium prices is the only tool I have to ensure that the dollars being expended on the play are going to the people who created the play.