First: The ad is quite obviously conflating drag and performance with transsexuality, which is hardly new. Once or twice I've seen folks imply that trans* women aremen, and that our identities, like femininity itself, are artificial. Yawn.Second: The ad is mocking trans* women for feeling disconnected an alienated from their bodies. Yes, some of us do shed tears over these things. No, we do not tend to do so in the men's room.Third: Aside from "trans* women are laughable", the only other message the spot sends is "periods are a bitch, amirite?", which strikes me as neither original nor endearing. I mean, I talk with lots of women about their periods, and they've got all sorts of things to say, often unpleasant. However, the whole "having a period is the worst! thing! evar!" shtick strikes me as more than a bit misogynistic.I'm not sure what any of this has to do with convincing folks to buy P&G's product.Of course, this is an attempted viral video. What P&G desperately wants is for someone like me to get all up in the Internet pointing out the above obvious problems with this presently obscure video.This leaves me with a choice . I can remain silent, because duh transphobia is everywhere and maybe if I keep quiet people will ignore it, or I can speak out and risk demonstrating that transphobia sells.The problem is that transphobia kills. Ultimately, I can allow society to walk all over me, or I can face accusations that I'm humorless and angry. P&G knows this.The thing is, I chose none of the above. I've got enough faith in society to still believe that "Transphobia! Misogyny! Buy!" isn't automatically an ace marketing strategy for a product that's bought by women and trans* people.Furthermore, it is possible to be "viral" without being "virulent". It is possible to be funny on the Internet. There are plenty of domain names out there with offensive words in them. Yay for grabbing attention! The issue, is both how you grab that attention and. This video misses the mark, because it's appalling, full stop.P&G can do better. If they want me to buy their products, I suggest they do so.