If you run a broadcast network these days, it’s easy to feel left out.

“All the excitement is about cable and streaming,” the chairman of NBC Entertainment, Robert Greenblatt, said in an interview. “We are the forgotten business on some level.”

The talk in the entertainment industry has indeed drifted elsewhere lately, with the streaming giant Netflix luring the super producers Shonda Rhimes and Ryan Murphy away from traditional television with nine-figure deals and Apple starting to shell out the $1 billion it earmarked for streaming content to the actress-producer Reese Witherspoon and other show creators.

Earlier this month, Mr. Greenblatt lost a top NBC Entertainment executive, Jennifer Salke, to another free-spending upstart, Amazon Studios, which hired Ms. Salke as its new leader.

But Mr. Greenblatt’s network is positioned relatively well among the networks. Last week, NBC pulled ahead of CBS in total viewers through the first 20 weeks of the 2017-18 season, the first time it has had the lead since 2002.