Fox Broadcasting Company (FOX) and THE SIMPSONS worked closely with the Google Spotlight Stories team to create a special Virtual Reality (VR) experience for THE SIMPSONS couch gag, “Planet of the Couches,” airing in the milestone 600th episode of the animated series, the all-new “Treehouse of Horror XXVII,” on Sunday, October 16, on FOX.

“At first we had concerns about working with Google because we didn't know who they were, but then we googled the company and were very impressed,” said Homer Simpson.

“It’s a thrill to be associated with Google and not only because they have perfected the quality of their cafeteria food, especially those little sausages,” said James L. Brooks.

“Spotlight Stories is all about pushing the boundaries of interactive, mobile storytelling. Having a chance to build an immersive story with one of the most iconic and beloved shows of our time was an honor and thrilling challenge,” said Jan Pinkava, Creative Director, Google Spotlight Stories.