THE LEADER OF an “anti-feminist” party running in the UK general election has said their “target demographic is more men than women”.

Mike Buchanan made the comments in an interview with Buzzfeed about his party, Justice For Men and Boys (And For The Women Who Love Them).

Buchanan is a former consultant who has worked on behalf of the Conservative Party. His party’s website says he cancelled his Tory membership when David Cameron announced his intention to introduce all-women prospective parliamentary candidate shortlists.

The website also includes links to articles like, ’10 reasons false rape allegations are common’ and has regular awards for “Lying Feminist of the Month” and “Whiny Feminist of the Month”.

“Feminism is a hatred, and it should be a badge of shame,” he told Buzzfeed. ”To call yourself a feminist should be no more acceptable than calling yourself a bigot or a sexist or a fascist.”

The party logo Source: Facebook/Mike Buchanan

The party’s election manifesto claims that the “the human rights of men and boys” in the UK have been “increasingly assaulted” by the State over the last 30 years.

Justice For Men and Boys (And For The Women Who Love Them) say they will be fielding three candidates in this year’s vote with Buchanan running against Labour’s equality spokesperson Gloria De Piero.