Many filmmakers consider the Alexa to be the “holy grail” of digital cinema cameras.

This is demonstrated by the fact that most award-winning films from the past decade have been shot on Alexa cameras.

But why is it so beloved? After all, for a long time the camera maxed out at 2.8K resolution, even after 4K delivery of feature films became standard.

Well, firstly, it’s important to note that even at 2.8K, the Alexa footage can be delivered in 4K and still look amazing.

Secondly, in my opinion, the most important aspect is the color science.

The Alexa renders skin tones like no other camera…

They come out with this creamy, beautifully rich tone that is extremely appealing and that many believe is the closest to being “like film”.

In any case, this is all besides the point.

The Alexa is an amazing camera. New models retail for over $50,000. And used models often show up for sale for over $10,000.

So how did we get one for $3,500? Let’s explore that next.