TechCrunch noted that the service started testing two-factor late last year, but it worked quite differently from what we're all used to. It gave people reset codes that they had to screenshot or write down when they activated the feature. The version rolling out today, though, is your typical two-factor that texts authentication codes whenever you log in.

Instagram serves as home to A- to Z-list celebrities, a lot of whom make money by posting about products and brands. It has become such a hot target for hackers, a simple Google search brings up both websites that claim they can hack other users for you and those that list instructions on how to recover a compromised account.