After waiting in line and shouting your order, your name is called and a nice cup of coffee falls into your hands — this may be the best part of your day.

Until you realize that they spelled your name wrong. And not just a letter or two off from the common spelling, they completely obliterated it, decimating your precious branding into nothing more than phonetics.

See also: The 9 Types of Coffee Addicts Everyone Knows

But why? Surely anyone competent enough to hold a job at Starbucks can spell "Brian," right? Paul Gale Comedy tells us the insider truth.

UPDATE, September, 12, 2:49 p.m. ET: We have updated the post with an embed of the video from Facebook.

UPDATE, September, 12, 1:35 p.m. ET: The video in this post has been removed from YouTube due to a copyright infringement notice from BMG Right Management. We will update the post when a new version of the video is available.