What is a progressive web app? A progressive web app is a web browser-run digital application built for providing a consistent app-like experience in a browser. It is an application standing at the crossroads of a mobile app and a web app.

What are the technologies used to make a web app?

Mainstream development of progressive web applications includes significant usage of core technologies like HTML, CSS, JavaScript. Apart from this, there are capabilities to integrate external affairs for micro services and sharing capabilities.

Business benefits of progressive web apps

Help with analytics

Apart from a consolidated analytics suite, adoption of progressive web apps allow high-level analytics tools that could be used just like your existing and critical resources targeted at work analytics and business intelligence, and customer behavioral mapping.

Descriptive analytics

Using descriptive analytics in progressive web applications helps you quickly profile customers simply by using existing sessions. You can also take overall time, download, interest best clicks, and several preferential categories into account for gaining higher personalization of PWAs. Another great way to deploy analytics is to use existing databases to give away quality business insights, with the usage of descriptive analytics. It is beneficial for any digital business as it allows statistics models running across the existing database.

Predictive analytics

Predictive analytics, with the help of your existing web analytics tool, is hugely beneficial in selecting the next highly probable trending keywords, predictive searches, and suggestions for higher personalization and services across the digital platform. Predictive models are essential to inculcate artificial intelligence capabilities in the progressive web application. It is necessary from a business perspective, as well.

It quickly has to forecast traffic for better orchestration of deployment containers. It should also help you reasonably design content marketing strategies, digital marketing techniques, and more effective customer engagement. It is based on various factors and underlined techniques like time-series analysis, regression analysis, clustering etc.

Prescriptive analytics

Prescriptive analytics works on the crossroads of descriptive and predictive analytics. It is a full-blown business solution management system that helps you imbibe data and existing business figures based on descriptive analytics. It also uses futuristic insights from predictive analytics to help you improve reasonably well and perform data-driven decision making. It is handy at various points in your business plan and customer relationship management.

No installation hassles

Browsing a particular mobile app in the respective App Store and downloading it on the smartphone is one of the most significant hurdles that a new mobile app often faces. Opting for progressive web applications solves this problem and lets users seamlessly browse through your digital platform, with an app-like experience. It has the added reliability of high-performance web browsers like Google Chrome, Firefox, or Safari for iOS.

No installation has an exponential increase, in the chances of your brand looping up a customer. It eventually creates a self-sustainable, complimentary system where the SEO benefits and higher business visibility thus increases your clicks through the progressive web application. PWA is used more often, and the traffic increases, it gradually helms, is your domain climb up the ladder as in your results.

Lower bandwidth capacities

Mobile applications tend to be more substantial in terms of computational requirements and bandwidth needed due to obvious reasons. They have dedicated deployment, various data streams, and several micro-services that need to be readily available at all times. The PWA is working right through your browser with a simple client/server architecture. It offers response times in milliseconds while performing on potential and up to 3 seconds depending upon the low varying bandwidth capacity. These numbers are lucrative enough to be a driving force for your business to look forward at PWAs. It has the potential to be the next useful solution for helping your product and services, reaching the customers digitally.

Best SEO benefits

As discussed above, as mobile app users tend to shift to PWAs in the browser, the overall traffic increases exponentially. It, in turn, offers a great added benefit for obtaining the best possible SEO benefits. It is a high power booster for any business that wishes to exist and flourish digitally.

It is highly beneficial because on-page SEO techniques can be best practiced with data-driven content marketing strategies. It should cover all related topics for the brand engagingly. Off-page SEO benefits are generally difficult to achieve because of the lack of knowledge and uncertainties present in search results. But the overall search engine rankings are a combination of both.

In such a scenario, helping your domain magnetize traffic can be extremely beneficial. Hence, a robust progressive web application is preferred for seamlessly integrating with your enterprise website and product landing page.

Related Article – Will Progressive Web Apps impact your SEO strategy?

Convenience of browsers

The convenience of browsers might be overlooked or significantly underestimated. But, It has the potential to be a game-changer when it comes to building top-notch branded user experience. Great user experience can help your digital product establish itself with high credibility in a short period. If a website doesn’t load within the first three seconds, over 53% of users are more likely to bounce off even before they have sufficiently experienced the brand. In such a scenario, the added reliability, and convenience of browsing through a progressive web application, that bundles all micro-services that collectively makes for a mobile app is a huge plus.

Cost-effectiveness

Progressive web applications include web technologies like HTML, CSS, JavaScript, and basic designing. Finding developers is comfortable, and there are chances of making negotiations in terms of payout as well. Because of the abundance of the individual technical skills available in the market, it is pretty evident that the future application management cost will be lower than expected. The present-day progressive web application development and time material cost is going to be severely lowered as well. Progressive web applications can lower customer acquisition costs by around ten times.

Notification management



Publicity through notifications is one of the primary techniques that all digital platforms take up to persist, on any smartphone user’s mind. Applications also allow you to send notifications to your browser and also in collecting Mobile phone credentials for sending SMS and various other offers.

Conclusion

Progressive web applications are presently facing trying and testing times as the world is skeptical about their performances, and also about how they’re going to turn out in the future. Top progressive web application development companies are contributing to faster adoption across various verticals of business in different sectors. As digital companies are looking for better performance and exceptional user experiences, progressive web applications are inevitable, to remain out of the complete scene in the upcoming years.

Related Article – Progressive Web Apps, the Future Of The Mobile Web