There are thousands of apps on Apple App Store and Google Play Store which are never discovered, let alone getting downloaded. A substantial fraction of the apps that make it to the home screen of the users’ phones, are deleted right after the first use. Here are 5 most common reasons why apps fail and how to make sure yours doesn’t.

1. Not Focusing on the Problem

Apps that make it to the top have one thing in common – They all solve a problem. It might be helping the user pick a dress for the upcoming party, order a quick lunch, or book hotels. Your app might look great and have all the latest features, but if it doesn’t solve a real problem, then the users simple don’t care.

2. Not Keeping it Simple

Be it a website or a mobile app, user experience is everything. If the user’s journey from discovering your app to solving his/her problem is smooth and seamless, your app can take your business to new heights. But if it’s not, then failure is inevitable. While venturing into the app ecosystem, many businesses make the mistake of making their app a motley of features making it heavy and overtly complex, eventually hurting UX.

3. Not Building it for Multiple Devices

For today’s data-native users, it is quite natural to start searching for a product on one device and make the purchase on another. Cloud hosted mobile apps comes geared up to deliver consistent user experience across multiple devices. Always, choose an online app maker that allows you to build secure cloud hosted apps that are compatible with multiple iOS and Android devices.

4. Not Testing it Before Launching

You’re done creating your app and you got so excited that you launched it on the app store before even testing it once. Ideally, you should get a pre-launch preview of your app on a simulation tool. Try to go for a mobile app builder that comes loaded with simulators, letting you test the look, feel and behaviour of your app on different devices.

5. Not Getting them Engaged

The success of an app isn’t defined by the number of downloads. Rather, it is defined by how engaged your users are. Having a mobile app gives you the unique advantage of engaging users via push notifications and in-app messages. Personalised push notification can boost user engagement by 3X. But here’s the caveat – Push is powerful and has to be handled carefully. While sending push notifications, ensure you send the right message at the right time in the right place to the right users. Pick a RMAD platform that enables you to schedule and send push-notification across any time zone for any part of the world.

The Takeaway

A mobile app is not something you can get right overnight. No matter how meticulous you have been through the development, there will always be gaps between expectations and results. So what to do about it? Well, choose a mobile app maker that comes with integrated feedback form, enabling you to get inputs from your users and deploy them for constant improvement.

I am a mobile enthusiast, passionate about helping individuals and businesses in building, marketing and monetising mobile apps. Having an extensive 10+ years’ experience across multiple verticals.