1 of 4 View All Stila Little White Lies Liquid Eyeshadow Stila Little White Lies Heavenly Highlighting Palette Stila Little White Lies Liquid Eyeshadow "Swatches" Stila Little White Lies Liquid Eyeshadow "Swatches" View On One Page

Release Date + Collection Info

Stila launches their magically transformative Little White Lies collection featuring a twist on their Liquid Eyeshadow and Heavenly Highlighters. 11/5 for Ulta Platinum members, 11/10 online, 12/26 in-store Ulta

Editor’s note: In pulling and readying photos for the new launch, I noticed that the “swatches” of the products on the eye appear to be using the same model for both light and dark-skinned swatches. As the images were the same size, I had them in the same Photoshop document as two separate layers, and when I cropped and then toggled one image layer off to save the second image, I noticed that it appeared to be the exact same image except the skin tone (and other areas, like the whites of the eyes) had been drastically altered.

It’s bad enough that the actual “swatch” on the eye appears to be the same photo just digitally altered to change the color from photo to photo (which effectively nullifies the usefulness of the swatches to begin with) but not bothering to hire a second model? This is Stila. This is a brand that has been around for a long time and is sold in major retailers like Ulta and Sephora. Little White Lies Collection? Seems appropriately well-named. This is what we call pandering to diversity but really not understanding why diversity and representation is important from a big picture view but even down to the fact that products can look different on different skin tones. Just another day of doing the least to earn customers’ trust, I guess.

Update on 11/7/2018 at 7AM PST: Stila posted an apology on Twitter on November 6th around 10AM PST as well as Instagram. I’ve posted it below via embedded Tweets.

(1/3) We apologize that an unapproved image which was not reflective of the brand or collection was recently featured. It was a creative mistake and we acknowledge it was a mistake on our part and should not have happened. The final campaign did include two models – pic.twitter.com/TiPEDwRJqI — stilacosmetics (@stilacosmetics) November 6, 2018

(2/3) images from photo shoot above – which is what should have been released. Over the next few days we will be sharing a full range of images from the campaign that truly reflect what we stand for. pic.twitter.com/dPtglkkV3U — stilacosmetics (@stilacosmetics) November 6, 2018

(3/3) As a brand we support all ethnicities and skin tones to celebrate individual beauty and apologize if our creative was not representative as such. pic.twitter.com/RlfOMCi1WF — stilacosmetics (@stilacosmetics) November 6, 2018

Products Available

Little White Lies Liquid Eyeshadow, $24.00 A shimmering white liquid eye shadow…with a secret. Stila’s magically transformative Little White Lies Liquid Eyeshadow begins in a veil of white then transforms into the prettiest of pastels that twinkle and glow. There are two sides to every story and it’s the same with Stila’s trickster, transformative technology. At first glance, the formula contains luminescent pearls that appear white. Each pearl has a colored fluorescent core, that when blended, transforms the appearance of the entire shimmering formula to its hidden core color. Like Stila’s other non-transfer, sparkling liquid eye shadows, this new formula has a refreshing feel, smooth color laydown, and skin conditioners for a comfortable feel. Fuchsia Fiction White to fuchsia twinkle

White to fuchsia twinkle Mint Myth White to mint twinkle

White to mint twinkle Pink Wink Wink White to pink twinkle

White to pink twinkle Yellow Tales White to yellow twinkle

White to yellow twinkle Lilac Legend White to lilac twinkle

White to lilac twinkle Peach Pretense White to peach twinkle

Little White Lies Heavenly Highlighting Palette, $45.00 Stila’s divine Little White Lies Heavenly Highlighting Palette with a twinkling trio of seemingly similar shades holds a secret. When applied, each shade magically transforms from white to varying pastel-bright…what a delight! Like Stila’s award-winning Heaven’s Hue Highlighter, the bouncy-to-the-touch hybrid cream/powder texture melts into skin for a lightweight, ethereal glow. The seemingly white base is actually translucent and each barely tinted pearl particle contains a colored luminescent core. When blended on skin, the pearl flips to its shimmering underlying color. The effect is three different multi-dimensional shades that glisten, gleam, sparkle and twinkle on skin as it catches the light…and that’s no lie! Pink Wink Wink White to pink twinkle

White to pink twinkle Yellow Tales White to yellow twinkle

White to yellow twinkle Silver Tongue White to silver, multi-color twinkle

Video Swatches: Stila Little White Lies Liquid Eyeshadow

Video Swatches: Stila Little White Lies Heavenly Highlighter Palette