Anyone can facebook, even a child can tweet. But not everyone can reach your target audience on a level that inspires engagement.

Unfortunately for us all, the days of the ‘free’ social media model have dissolved into monetized targeted marketing. Many of the avenues of social media are now driven under a ‘pay-to-promote’ model in which companies are required to pay to reach the eyes of their followers. This is where well developed, targeted social campaigns and relevant content work to increase the effectiveness of your (now paid) messages. By developing interesting customized content and leveraging current social media techniques and best practices, I can help deliver your social media strategy.