Who won the Super Bowl?

Technically, the Kansas City Chiefs. But to the brands that shelled out millions to place commercials on the broadcast, the big question is, which ad took the top spot?

Was it Bill Murray, playing a jovial version of his jaded TV weatherman character in a Jeep commercial that was a takeoff to the 1993 comedy “Groundhog Day”? Or was it Google, with its tear-jerking tale of an old-timer trying to recall his longtime love?

Maybe Hyundai’s Boston-besotted “Smaht Pahk” commercial hit home with viewers beyond the paht of the country where the “r” sound is often dropped? And what about the Western dance-off duel between Sam Elliott and Lil Nas X?

Take your pick.

More than a dozen rankings emerged after Pat Mahomes led the heartland team over the San Francisco 49ers on Sunday night. And each one claims to have identified the most successful ad that ran during the broadcast, which brought Fox an audience of 99.9 million.