Robert Kaiser, the CEO of PPSS Bullet Proof Vests, believes in the ballistic protection of his products so much, he’s willing to take a bullet to prove it.

From 10 feet away, Kaiser is shot in the torso with a Glock 19 pistol. He reels back in pain after being struck by the round, but moments later is able to recover and go on about the quality of PPSS products.

The ¼ inch thick and nearly 3.5 pound vest has been under development for years with the ultimate goal of providing ballistic protection for homeland security and private military contractors.

Check out ppss-group.com for more high performance body armor, they’ve even got a bullet proof vest that looks like an actual vest.

[ YouTube ]