Tony is the Executive Director of the American Specialty Tea Alliance which is a non-profit business association aimed at growing the specialty tea industry in America. Tony is also the founder of Tea Epicure , a global producer-focused tea assessment platform. Throughout his 13 years in tea, Tony has worked for many leading tea companies, helping them navigate the specialty tea sector. During this time he started the two-time World Tea Award winning website, World of Tea which has produced well-researched content on tea since 2009. Having traveled extensively through tea producing regions during his life in tea, and having a degree in Computer Science, he developed a pragmatic approach to tea which led him to write his 2016 treatise, Tea: A User’s Guide