“I don’t know what Kim Jong Un means in North Korea or what he represents politically, but the whole country of South Korea was happy,” Kwak Hyeon-ju, 5149′s chief executive, told the Times about the historic meeting between North and South Korean leaders earlier this year. She wanted to honor the “once in a lifetime” nature of the summits with her face mask, she said.

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But some saw the masks as taking a joking attitude toward North Korea a bit too far.

Beauty products are wildly popular in South Korea, and these particular masks come complete with packaging boasting mock propaganda style slogans, with phrases like: “All hail moisture for all women of the North and South!” and “Let the bedrock water of Mount Paektu enrich your skin,” a reference to the mountain Kim and South Korean President Moon Jae-in visited together earlier this year. “Should we now go over the border with a whitened face?” one slogan reads.

An Instagram video promoting the product mocks propaganda videos, and starts by saying “Breaking news! A nuclear bomb explodes on the face."

The South China Morning Post quoted one South Korean skin care expert as saying that she doesn’t like “merchandise promoting a certain political agenda.”

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“A few years ago, North Korea was the largest threat to our country,” the newspaper quoted her as saying. “Kim Jong Un was seen as a dictator and a tyrant who would stop at nothing to disrupt world peace, now he’s become the face of a popular face mask.”

Some criticism was reportedly enough for Pierrot Shopping, a chain that was carrying the product, to pull it from its shelves.

But not everyone took it too seriously. On a website where the products are sold, reviewers commented, “This is so fun” and “It’s so cute!”

Joyce Lee contributed to this report.