St Kilda Football Club was last night awarded ‘most outstanding use of social media’ at the annual Australian Football Media Associations (AFMA) Awards in Melbourne.

The club was recognised for the #TeamAngelica social media campaign, which formed part of the Saints’ National Women’s League (NWL) submission.

Click here to see some of the #Team Angelica campaign.

The social media award follows last year’s win for ‘most outstanding use of online’.

St Kilda General Manager of Communications, Craig Rowston, said it was great that the club’s efforts to engage better with supporters through social media had been recognised.

“For the past few years we have really focused on engaging more with our fans and telling the club’s story in fun and different way – the #Team Angelica campaign is a great example of that,” he said.

“People really got behind this campaign and supported our push for a NWL license which was great for the club – and to win an AFMA award for this project is just fantastic.”

Big shout out to the @stkildafc digital team for taking out Best Social Media prize at tonight's Media Awards #talent+hardwork+fun — Matt Finnis (@Matt_Finnis) September 20, 2016

In an AFL first, the NWL social media campaign was fronted by a club mascot, Angelica, who was determined to play for the club she loves.

The campaign saw Angelica travel around bayside and at games collecting around 4,000 signatures on her petition – including from high profile fans – and highlighting our main selling point that women’s footy was booming in our local region.

The #TeamAngelica campaign also involved a campaign video, on-line petition, female players taking part in our ‘legends game’ as part of the #TeamAngelica social campaign, #TeamAngelica Badges/T-shirt for people to wear in their social media and an online and hard copy booklets of collected names and comments (for the AFL).

“At St Kilda we want to keep engaging, connecting and growing our social media channels through fun engagement like the #TeamAngelica campaign,” Rowston said.

“We have experienced very significant growth across all of our social channels – including the third biggest percentage increase of any AFL club on Twitter – as more people chose to connect or re-connect with us which is great.”