After lots of previews of his upcoming Jeffery project, it seems that Young Thug is going back to his given name for not only his mixtape title, but also his new persona. In a recent interview on the Rap Radar podcast, 300 Entertainment founder Lyor Cohen announced that Thugger will be rebranding.

ADVERTISEMENT

“Young Thug is not going to be Young Thug anymore," said Cohen. "His new name is gonna be, No My Name Is Jeffery." After a few chuckles in response to the new name, Cohen emphasized that the identity change was not a joke. "Please, respect us to actually segue and utilize his name going forward, okay? Because it's important," Cohen continued.

Listen to a clip of Cohen's statement below.

