South Africa will be among the countries that Netflix expands to in the next two years, a spokesperson for the subscription video on demand service told MyBroadband.

The confirmation comes after Netflix informed shareholders on 21 January 2015 that it would be able to complete its international expansion strategy earlier than expected.

Netflix explained that its strategy has been to expand as fast as it can while staying profitable on a global basis.

“Progress has been so strong that we now believe we can complete our global expansion over the next two years, while staying profitable, which is earlier than we expected,” Netflix CEO Reed Hastings and CFO David Wells told shareholders.

Netflix’s global expansion strategy involves “acceleration to 200 countries”, which means being available globally in just about every country in the world.

“We then intend to generate material global profits from 2017 onwards,” Hastings and Wells said.

Asked to confirm that South Africa forms part of its global expansion plans, Netflix stated that it intends to be fully global by the end of 2016.

“We have not provided details of when we plan to go where, but you can be confident South Africa is among the countries we intend to serve sometime in the next two years,” Netflix said.

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