Being the brand manager for a company like All-City certainly has its perks. One of which being you get to cook up ideas for new bikes, ride said bikes and have your buddies Instagram and photograph these bikes. My job, although the later is already understood, was to make said bike plenty dirty for the photo shoot.

Since Jeff from All-City got into town for the Keep Cross Weird race, we’ve been riding everyday and aside from one MTB session, it’s all been on the local roads, trails and tracks here in Austin. Rocks, mud, river crossings, sand, limestone and more, the whole time Jeff was so stoked to be riding this bike. Why? Because it’s unlike anything All-City has cooked up before.

Hydraulic disc brakes, courtesy of SRAM, a disc Whisky parts fork, Reynolds 853 tubing and a mix of other spare parts Jeff had lying around, certainly put this bike in the well used category. When I asked if Jeff wanted to wait for his new cranks, seatpost and saddle to come in prior to shooting the bike, he replied “this is how I ride my bikes!”. Honesty that matters.

The All City 853 Macho King is a prototype and whether it goes to production or not, depends on the people’s demands. If you like this bike and want to see it go to production, holler at Jeff in the comments!

Check out more #lightbro shots in the Gallery!