Problem

Cinemark Connections is a program that attempts to reward customers who visit Cinemark theaters. Customers earn points for purchases, and then redeem these points for various prizes and coupons. Moviegoers can also earn points by putting their phone in CInemode. Cinemode lets customers be courteous during the show by silencing their phone.

On November 2nd, 2018, everything changed. Cinemark announced that at the end of 2018, a new policy will be added that has user's points expire after a year. Along with this, they will no longer offer points for Cinemode, creating no incentive for patrons that are respectful during movies. Cinemark Connections prizes are very overpriced and requires 100's of points to unlock. With the new expiration policy, it will be even harder to save up points, and earning beneficial prizes will be nearly impossible.



Solution

Cinemark needs to retract these new policies and in turn make the Connections program worth the patron's time and support. The expiration policy needs to go, so loyal customers can save up points over time. Patrons need to be given points for Cinemode, to encourage respectful behavior during movie screenings. These changes will make Cinemark Connections a better customer loyalty program and create a strong relationship between Cinemark, and the customers that keep them in business.