At your local mall, imagine going about your normal shopping routine, when you step into an elevator and see a giant hole cut out of the bottom! Would you even get in? This awesome 3D illusion, created by artist Andrew Walker, recently shocked unsuspecting shoppers at Southside Shopping Centre in Wandsworth, London.

It's some pretty creative guerrilla advertising to inform the public about the opening of the Nemesis Sub-Terra ride at Alton Towers Resort on March 24. The ride, described as “a psychologically and physically thrilling experience,” takes visitors on an underground journey through an elaborate network of caves.

“When creating the illusion inside the lift we considered some our most common fears including heights, darkness and claustrophobia that are also a core part of the new attraction,” said spokeswoman Katherine Duckworth.

“The reactions of the public were fascinating and we can't wait to see what happens when people come and experience the new attraction for the first time.”









Of course, this begs the question: How would you react?

via [Daily Mail], [Gizmodo UK], [Alton Towers Facebook]