Another day, another brand being called out on social media for a misbegotten product.

The latest name in the cross hairs is Chanel, and the latest offering in question is a glossy black wood-and-resin boomerang sporting the double C logo and priced at $1,325. In Australia, home of Aboriginal culture and the boomerang, this has not gone down well.

Rather, the French brand is being accused of cultural appropriation, exploitation of the underprivileged and ignorance.

Twitter, which has become something of a go-to platform for people policing brand behavior (see, for example, Zara and its use of a frog that resembled the alt-right symbol Pepe the frog; Nordstrom and its mud-splattered jeans; Marc Jacobs and his runway dreadlocks), is alight with the sound of 140-character blame.