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The beginning of a new season. It’s a time when historic rivals renew hostilities on and off the gridiron. It’s also time to generate momentum for the second half of the season.

There are many ways to look at Labour Day and its significance.

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There’s something different when the football calendar flips to September. Something very unique in the CFL whether you’re a fan of the Argos or Ticats.

Out west, the iconic Battle of Alberta always provides its share of drama, while the annual Banjo Bowl that pits Winnipeg against Saskatchewan never disappoints.

Corey Chamblin has coached in five of the six markets when the CFL presents its marquee matchups. The lone exception being in Edmonton where he’s never served in any capacity with the Eskimos.

Chamblin feels the change in vibe when teams prepare for Labour Day and he notices the intensity in the stands and on the field when games get contested.

“Next to the Grey Cup, these games are among the biggest played,’’ said Chamblin, who heads to the Hammer for the first time as head coach of the Argos. “The energy, the excitement. It’s more of a pride game than anything.”