Remember way back in July when we reported that Netflix CEO Reed Hastings was aiming to create a world where PS3 owners would no longer require physical media to access their Netflix content on their console? Well, it has essentially been confirmed that we can expect this to happen before the end of this month.

It was initially announced that the PS3 would be receiving a disc-less Netflix app before the company’s quarterly earnings call in October, which typically happens around the third week of the month. Having panned over the comments section in this week’s ‘Around the Web: What We Read’ post on the Official U.S. PlayStation Blog, Social Media Manager Jeff Rubenstein, responding to a user, has confirmed that the app will be hitting PS3’s this month.

Devine-Comedy | October 3rd, 2010 at 9:41 am Jeff, can you tell us the release date for the Netflix app for the US, the discs are low quality, and we all hate them. Jeff Rubenstein | October 3rd, 2010 at 4:00 pm It’s this month, but we don’t have a date to announce at present.

No set release date has been given, but we’re banking on an October 19th release (possibly earlier), since that’s on a Tuesday (when the U.S. PlayStation Store updates) and the company’s quarterly earnings report takes place on the 20th. Be sure to stay tuned to PlayStation LifeStyle, as we’ll be sure to spill the beans on the new disc-less Netflix the second it hits!