In episode #7 of the vlog series at the Search Engine Roundtable I interviewed Paul Shapiro (@fighto) Senior Partner, Head of SEO at Catalyst. In this interview we talked about Paul's history in the SEO industry, starting out in NYC in 2012, then moving to Boston and just recently moving back to the NYC area. We then dived into how he approaches a new client's technical SEO plan, including site command, crawling the site, looking at the data and then doing a deep dive into issues. We discussed his own tools at SearchWilderness.com.

Rel=next/prev came up and that was a fun talk, until we got into doing technical SEO beyond the basics of crawling and indexing issues. We touched on natural language processing, data science, SEO testing, speed and much more.

The camera work will get better, this was my first interview at Mozcon, it took a few tries to get the focus right. Stay tuned.

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Forum discussion at YouTube.