Penguin Random House has begun a Reader Rewards Loyalty Program that will enable customers to earn points that will allow them to receive a free book.

Under the program, readers who buy PRH books across print, electronic, and audio formats will be able to collect points for purchases made at online or physical stores. According to Sanyu Dillon, executive v-p and director of marketing strategy and consumer engagement, the program taps into what consumers are looking for when making purchases. "Penguin Random House Consumer Insights research shows that today’s consumer expects to be rewarded by the brands they purchase from frequently, and this program delivers an initial step toward building deeper, more meaningful relationships with readers," Dillon said.

To participate in the program, readers can create a free account at PRH.com/rewards and enter basic proof-of-purchase information to begin earning points. The majority of PRH titles are eligible to earn points. Once a member has earned 120 points—which PRH said is the equivalent of uploading proof of purchase for 12 books—a rewards code will be issued that can be redeemed for free PRH books, up to a $30 value, on PRH.com. The company will ship the books free of charge to customers. In addition to earning points, Reader Rewards members will receive personalized book recommendations based on PRH’s editorial expertise combined with its proprietary AI platform, via email and through the member’s PRH.com account dashboard.

"At Penguin Random House, we are a community of book lovers, so celebrating books and reading by rewarding our readers through this new loyalty program is a natural fit," Dillon said. "We’re thrilled to combine rewards and recommendations as we continually strive to improve the book-discovery experience for our readers and help them find their next great read"