Seinfeld calls YouTube 'giant garbage can'

Daniel Hurwitz | Special for USA TODAY

NEW YORK — Jerry Seinfeld has better things to do than sort through cat videos on YouTube.

He jokingly referred to the video site as a "giant garbage can" at a presentation to advertisers for Crackle, Sony's Internet-streaming service and the home of Seinfeld's popular Web series Comedians in Cars Getting Coffee.

When asked about user-generated content, Seinfeld said, "I'm still an old show-business guy. I think show business is for talent. ... There's room for other people but ... I like hierarchy and I like being at the top of the pyramid."

Seinfeld explained why he ultimately decided to bring Comedians in Cars Getting Coffee to an online network instead of television.

"When you get to a certain point in the business, what a man is looking for in a network is the same thing he's looking for in his underwear. He's looking for a little bit of support and a little bit of freedom. And that's exactly what Crackle offered."

Seinfeld's Emmy-nominated digital series, in which he takes fellow comedians and actors on a caffeinated joy ride, returns for a sixth season June 4. In new episodes, he'll interview Seinfeld co-star Julia Louis-Dreyfus, Jim Carrey, Stephen Colbert and soon-to-be host of The Daily Show Trevor Noah. Other guests include Bill Maher and Family Feud host Steve Harvey.

Crackle also announced its first hour-long scripted drama, The Art of More; its first animated comedy, SuperMansion; and a July 16 premiere date for the movie Joe Dirt 2: Beautiful Loser starring David Spade. In addition, the streaming platform will continue to make new episodes of Sports Jeopardy hosted by sportscaster Dan Patrick and has greenlit a feature-length sequel to the zombie thriller Dead Rising: Watchtower.

The Art of More stars Kate Bosworth and Dennis Quaid (currently making headlines because of a Christian Bale-like meltdown that has surfaced on YouTube). The 10-episode drama focuses on the world of premium auction houses and is scheduled to premiere next winter.

SuperMansion is an original stop-motion animated comedy series starring Bryan Cranston as an out of work superhero. Cranston will executive produce the series alongside the creators of Robot Chicken, Matthew Senreich, Zeb Wells and Seth Green. The series is scheduled to premiere this fall.

In addition to new content, Crackle touted a new Always On feature, which will debut on Roku in May and other devices throughout the summer. With the new feature, content will begin to play automatically whenever a user launches Crackle, making the application feel more like a regular TV channel.