The technology doesn't require any special capture equipment outside of the initial scans (the camera on your phone will do). Also, you don't have to purposefully bare your teeth: it can work with the incomplete information from a smile or grimace. A movie crew could generate models based on a brief, natural motion capture session.

This being Disney, the most obvious use is for digital actor models in animated movies and video games. You could see uncannily realistic characters whose details pass muster even in close-up shots. However, there are plenty of medical uses as well. The scientists see dentists using the tech to previsualize a patient's mouth before they sit in the operating chair, and it's easy to imagine this leading to more authentic-looking dentures. As silly as the notion of accurately rendered teeth may be, they could be important for your well-being.