At first look, most people think “old Italian car” and they’re 1/3 correct. It’s a little more complicated than that, but I’ll tell you more below This super-rare 1973 Dodge Serra Boulevard is up for sale here on eBay out of Embrun, Ontario, Canada, at a bid of $4,100 but the reserve is not met, at the time this article is written. Big thanks to Patrick S. and Javier R. for directing our attention to it. Read on to learn more about this fascinating creation!



I’ll admit, I also thought “Italian” – having never actually heard of nor seen one before. My research found that it is basically a Dodge Dart drivetrain underneath an Italian-designed fiberglass body, assembled in Spain from 1972 to 1974. To be more precise, this one is a Dodge Serra 3700 GT 2+2 Boulevard, based somewhat on the Spanish-market Dodge 3700 sedans that were built by a company called Barrieros. It gets its motivation from a 225-ci Chrysler slant-six “leaning tower of power”, through a four-speed gearbox, driving the rear wheels to an approximate top speed of 175 km/h (109 mph). There were supposed to be at least 50, but only about 18 were completed. I’d love to tell you the rest of the complicated story, but since my space is limited, allow me to direct you to the Serra Boulevard fan page, an article on Drive Tribe, this Wikipedia article on Barrieros, and this one on Bang Shift.

This particular car is one of only about 15 known to exist! As we can see in the pictures, it’s in decent condition. The seller tells us that it’s got 33,000 original miles on it, but the engine was rebuilt recently. It’s apparently turn-key ready, and we see pictures of all but the engine and undercarriage.

It’s definitely unique, and any of you who have read my previous works on lesser-known cars like the ’72 Suzuki Jimny or the ’61 Lancia Flavia, or the ‘78 Buick LeSabre know that I appreciate the underdogs, oddballs, and “What kind of thing is THAT?” of the Automotive world, and go to lengths to learn, understand, and communicate them to you. That said, I really dig this car. If I had the resources to get and keep it properly, it’s a sure bet that I would have it in my garage. What about you, have you ever heard of or seen one of these?