Protein World has once again come under fire for its adverts, this time featuring one of the lesser-known Kardashians.

Feminists have asked London Mayor Sadiq Khan to remove the images over worries they spread negative attitudes towards body image.

After the controversial 2015 advert which came under fire for its "beach body" message, this new advertisement features Khloe Kardashian in a skimpy outfit, with the slogan "can you keep up with a Kardashian?".