But at the end of the day, what makes our product is memories. Because kids have gone to hot dog stands with their mothers and fathers for a hundred years. When they get away from town, they start missing some of the things that were here. They start missing the Cubs. They miss the White Sox. They don't want to hear about anyone else's frickin' football team. It's the Bears and only the Bears. And it's Charlie's hot dog stand that was up the street from my high school where I worked for two summers and where my mom and dad took me for a sandwich in 1957. That's what makes it.