FRISCO -- When discussing the Cowboys' starting quarterback situation over the past week, most of Jerry Jones' talk has been about Tony Romo.

Following an event at The Star Thursday, it was all about Dak Prescott.

"We completely support Dak as our starting quarterback, unequivocally," the Cowboys owner and GM said after unveiling new retail tenants at the team's headquarters. "So, that's that. There's no issue there at all.

"He's our quarterback. We're proud of that. We want him to continue to ... have the success he's having."

Jones told the New York Daily News last week that he thinks Romo could play a role in the Cowboys winning the Super Bowl this season. Two days after Prescott's second loss in 13 starts, Jones fanned the flames of controversy by continuing to talk at length about Romo during his weekly radio appearance on 105.3 The Fan.

Jones was then criticized for his comments by former Cowboys quarterback Troy Aikman.

"He might have had sensitivity but Dak doesn't," Jones said. "Dak Prescott's No. 1 quality is he doesn't get distracted."

Jones added: "It's absolutely in our best interest that Dak, who is absolutely playing at a level for a rookie that has probably never been seen, we want him to be able to use that and some degree of it to help us go all the way to the Super Bowl."