

Towards the end of 2013, UFC officials announced their desire to hold 54 events in 2014. Among those 54 events, the UFC has big plans for global dispersion of their product. One of the major markets outside the U.S is Canada. Canada has avid MMA fans, stemming mostly from the heyday of Georges St-Pierre’s reign atop the UFC’s Welterweight division. Today, the UFC will hold a special press conference from Quebec City, Canada, discussing the UFC’s Canada plans in 2014. The stream above will be live at 12 PM ET.

Rumors have been circling that the UFC plans to hold four live events in Canada this year along with some special events. In 2013, the UFC held three events in Canada. UFC 158 was held in Montreal and was headlined by the Welterweight title fight between Georges St-Pierre and Nick Diaz. UFC 161 was held in Winnipeg and was headlined by Rashad Evans vs Dan Henderson. UFC 165 was held in Toronto and was headlined by the incredible Light Heavyweight title fight between Jon Jones and Alexander Gustafsson.

Clearly the UFC is happy with the fan base in Canada, and is rewarding them with more live events. Just imagine if Georges St-Pierre returned later this year at an event in Canada. That would easily be one of the biggest events in UFC history.