Today, Axios reports that progressive groups will launch an advertising offensive aimed squarely at Facebook. Their mission? To convince the FTC to break up the company. They also want users on competing social networks to be able to communicate with one another, as well as the implementation of stronger privacy rules.

"Facebook is in a competitive environment where people use our apps at the same time they use free services offered by many others," a Facebook spokesperson told Engadget. "The average person uses eight different apps to communicate and stay connected. People use Facebook, Instagram, WhatsApp and Messenger because they find them valuable, and we've been able to better fight spam and abuse and build new features much faster by working under one roof. We support smart privacy regulation and efforts that make it easier for people to take their data to competing services. But rather than wait, we've simplified our privacy controls and introduced new ways for people to access and delete their data, or to take their data with them."