Initial Coin Offering, or ICO, is a tool for attracting investment that is increasingly popular with companies. The ICO market is actively developing; according to the June report of Coindesk, by the beginning of summer 2017 blockchain projects had attracted $327 million with the help of ICO, which was more than the amount invested by venture investors ($295 million over the same period).

However, the authorities of many countries have not yet determined their attitude to this element, and some major states have already begun to ban ICO (China, South Korea).

All of this means that those who are considering the implementation of ICO are better off not delaying the release of tokens. We'll tell you how to draw attention to this process by means of content marketing.