Super Bowl advertisements have always sold at a premium on the promise of reaching a worldwide, captive audience. Captive, in the sense that the game is a one-night-only event, and it behooves you to watch the ads in real time. At least, that's how it used to be.

Over the past few years, most Super Bowl advertisers have focused on tangible, objective virality with coordinated early releases on the web. This year, it seems like there will hardly be a surprise left come game night, with more Super Bowl ads streaming on YouTube each day. Here is a round-up of everything we've seen so far. We'll update as the Super Bowl airs.

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This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

John Hendrickson Deputy Editor John Hendrickson is the Deputy Editor of Esquire.com, where he oversees the site's 24/7 news operation as well as all politics coverage.

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