VCU unveiled a series of logos as a part of VCU Athletic’s new visual identity today. The process started over a year ago and was narrowed down by a number of constituency groups from 16 initial concepts, to four finalists, to the finished product you see below.

The complete rollout will take roughly a year to complete but new merchandise is already available in the VCU bookstore. As for basketball, new uniforms and a center court logo won’t come about until next season.