Instead, Starbucks has branched out in the digital realm. With a strong presence on multiple social networks, the brand has set a high bar for other businesses when it comes to content quality and customer engagement.

As shown in this infographic, Starbucks is at or near the top of nearly every major brand ranking in social media. The coffee chain was also voted “most loved” out of 3,400 food brands in a survey.

Starbucks’ ability to wear so many hats—corporate success, “local” favorite, and Internet sensation—warrants strategic examination. The following is a breakdown of why Starbucks is a social media marketing success story: