What will happen if we shift the mouth of the bottle from the top to a 45-degree angle? You may not be able to fill it to the brim, and drinking from it may be a bit weird, but filling the bottle from a water cooler or fountain will surely become easy. This simple placement difference can do a heck lot for the packaging design and I think it’s radical and awesome.



Designers: Hsu Hsiang-Min, Liu Nai-Wen & Chen Yu-Hsin

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