The Global Intelligence Files

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Re: Fwd: Reminder: Redeem your $50 Facebook Ads coupon now

Released on 2013-02-13 00:00 GMT

Email-ID 1316161 Date 2011-06-01 17:04:44 From hannah.stewart@stratfor.com To matthew.solomon@stratfor.com, megan.headley@stratfor.com, socialmedia@stratfor.com

Re: Fwd: Reminder: Redeem your $50 Facebook Ads coupon now





Gooooood Morning! We received a coupon from FB to create a $50

advertisement. Kyle suggested creating a "$5 Trial" for this. Thoughts?



Also, the ad will cost per click. The more specific our targeting, the

more expensive the ad will be.

Selections for targeting with FB ad



Location:

US (Everywhere, By state, By city)



-Current Numbers:

--6,986 US

--375 Canada

--359 UK



Demographics:

Age Range

Sex



-Current Demographics:

--21% female

--76% male

--10% 18-24

--22% 25-34

--21% 35-44

--13% 45-54

--3% hermaphrodite (?)



Interests:

Possible Relevant "Broad Categories"

-Interests: News, Politics

-Activities: Traveling

-Music: Classical

-(Joke. Kinda.)



Or you can customize and enter "Precise Interests"



Connections on FB:

-Anyone

-Only people not using s4

-Only people using s4

-Advanced



Education & Work:

-College Grad

-In college

-In high school



On 5/31/11 10:54 AM, Hannah Stewart wrote:



What do you think we should say/offer? If we offer a discount, would it

piss some current members off who paid full price?







-I'd want to talk to marketing on this one, but I don't think it would

be detrimental to us to offer a discounted subscription price. It would

be important to target the right people though, but FB Insights would

help a lot with this.







How would we want to target them geographically? Can we see how many of

our active users/likers are from countries outside of the US? If so,

which ones?







-Locations of our FB user in the last month:



-US: 6,997



-UK: 361



-Canada: 359



-Romania: 279



-Germany: 260



-Mexico: 254



-India: 245



-Turkey: 232



...Poland, Italy, Pakistan, Australia, Greece, Portugal, Philippines,

Spain,



Belgium, France, South Africa







Maybe we should focus on targeting UK/Canada to boost those numbers.







-Gender/Age:



-Male: 76%



-Women: 20%







If we targeted women, there would be a smaller chance of

reaching users who already have subscriptions, and then we'd have a

smaller

chance of upsetting current subscribers with the FB

discount.







Is our goal FL sign ups or full memberships? Or maybe a free trial?



-Depending on who we targeted, it would affect what we

offered. Maybe if we targeted women, we should offer a free trial. Who

doesn't love

free samples? But like I said, it'd be helpful to talk to

Megan and SassySolomon.



On 5/31/11 10:01 AM, kyle.rhodes wrote:



I'd like to hear your thoughts on this - what do you think we should

say/offer? If we offer a discount, would it piss some current members

off who paid full price? How would we want to target them

geographically? Can we see how many of our active users/likers are

from countries outside of the US? If so, which ones? Is our goal FL

sign ups or full memberships? Or maybe a free trial?



On 5/31/11 9:52 AM, Hannah Stewart wrote:



Thoughts?



-------- Original Message --------



Subject: Reminder: Redeem your $50 Facebook Ads coupon now

Date: Tue, 31 May 2011 06:04:31 -0700

From: Facebook Ads Team <update@em.facebookmail.com>

Reply-To: Facebook Ads Team <noreply-ads@facebookmail.com>

To: socialmedia@stratfor.com



facebook

Dear Kyle,

We recently sent you a $50 coupon to Special $50 Coupon

create your first Facebook Ad for (click here to

free. Your coupon expires soon on redeem)

June 30 2011. Don't wait to take

advantage of this and sign up for 6R7M-5109-55V9-RHVW

Facebook Ads today! Expires: 06/30/2011



Facebook Ads let's you:

* Reach your target audience using

geography, age and interests.

* Deepen customer relationships by

linking to your Facebook Page.

* Define your daily budget and

avoid billing surprises.

Click here to create your free ad, and apply the coupon

code: 6R7M-5109-55V9-RHVW. Your coupon expires on June 30th

2011, so don't wait!

Sincerely,

The Facebook Ads Team



P.S. Visit here if you have questions on your coupon, or just

launch your free ad today (remember to apply your coupon code at

checkout)!

If you do not wish to receive this type of email from Facebook in

the future, please click here to unsubscribe.



Facebook, Inc. P.O. Box 10005, Palo Alto, CA 94303, USA



The promotional coupon code for Facebook Ads of USD $50 are valid

only for purchase of advertising through Facebook's online

advertising system. Advertisers will be charged for incremental

cost of advertising that exceeds the promotional credit.

Advertisers will need to suspend their ads if they do not wish to

receive additional charges beyond the initial promotional credit

amount. Subject to ad approval, valid registration and acceptance

of the generally applicable Facebook Statement of Rights and

Responsibilities: www.facebook.com/terms.php. The promotional

coupon code may not be sold or bartered. Offer may be revoked at

any time for any reason by Facebook. Quantities are limited. Once

you register for an advertiser account, you may only redeem one

promotional code coupon. Promotional coupon codes must be applied

to a new Facebook advertiser's account within 15 days of the

creation of the account and used within 90 days of such

application to a new account. Promotional coupon codes expire

06/30/2011 and cannot be applied to a Facebook advertising account

after the expiration date.







--

Kyle Rhodes

Public Relations Manager

STRATFOR

www.stratfor.com



kyle.rhodes@stratfor.com

+1.512.744.4309

www.twitter.com/stratfor

www.facebook.com/stratfor









