McLaren Racing today announced a new partnership with Buzz & Co, beginning from the 2020 Formula 1 season.

Buzz & Co provides investment and marketing advice to Japanese companies and will use Formula 1 as a powerful platform for international expansion. The Buzz brand will be represented on the inside rear-wing endplate of the McLaren MCL35 Formula 1 car for the 2020 Formula 1 season.

The partnership also sees Buzz & Co’s Daisuke Hasegawa appointed as Consultant Senior Vice President, leading McLaren’s partnership development in Japan, a key market for the sport of Formula 1.

Zak Brown, Chief Executive Officer, McLaren Racing said:

“This innovative new partnership with Buzz & Co will allow us to deepen our connections to businesses and fans alike in our key market of Japan. I am pleased to welcome Daisuke-san into our extended team and look forward to taking to track together this season.”

Daisuke Hasegawa, Consultant Senior Vice President, Partnership Development McLaren, Japan said:

‘McLaren was my favourite team when I first attended a Grand Prix at Suzuka in 1987. They have had a glorious past and I believe our partnership has an exciting future!’