To set it up, the group leader needs to head into the settings in the Uber app and select "Add a Family Profile." It'll then bring up a list of all the people in your contact list and ask you to select the people you want to bring into the fold. Those chosen will then be sent an invitation, which will then provide the option to request an Uber using payment details provided by the group leader (who receives a receipt for every ride).

Although Uber is pushing the family angle, it doesn't want customers limiting rides to a partner or their children. The option also builds on Uber For Business, which makes it easier for employees to expense an Uber, by having their manager automatically pay for any rides requested while on the clock.