Here’s a commercial we produced for Adaptive Sound Technologies for an Amazon advertising campaign. We also incorporated it into their Amazon Store and product detail pages, and used it for social media campaigns.

Amazon’s self-serve video ad platform allows vendors of any size to stand out with video advertising. You don’t need a DSP-sized advertising budget, but you do need high-quality video content.

Our advice for creating effective video ads:

Remember that there’s a good chance that the viewer will be on a mobile device, or will have audio muted. You have to tell your story without sound, and any titling or motion graphics need to work on a small screen.

Keep it short — not only do you need to adhere to the video length rules set by the platform; you also need to get the viewer’s attention and say everything that needs to be said… and no more.

Optimize for performance by creating multiple variations. In this case we did three versions, playing with the order of the shots and featuring a different product on the end card. If you’re creating video for Amazon advertising, Amazon will automatically optimize to show the versions that provide the most conversions. This also allows you to extend your campaign and avoid viewer fatigue by rotating the content regularly.

This is just a small part of the Amazon management services we offer. Advertising and creative assets are the high-visibility part, but we also provide complete end-to-end services like product setup and the regular maintenance required for product health. These are the things that our expert team can manage for you, so you can concentrate on building great things.