Right around this time, Sacha reconnected with Chris McNally for a road trip to ride Mt. Baldy outside of LA. Though they went to high school together, they hadn’t seen each other since.

“Even back then, everything Chris was working on was incredible. He was obviously a natural, just beginning to explore his own talent and approach.” –Sacha

Now, Chris has his own illustration and print studio in San Francisco, and a global reputation both in and out of the bike industry. Chris’ process is all about bringing a distinctive point of view into a project, and then moving towards a place where his subtle water colors and rich lines collide in a complex balancing act between analog and digital. All these ideas connected powerfully with Sacha’s thinking about the team identity. Seeing how Chris’ illustration had evolved, the aesthetic he’d developed, and the passion for racing and riding threaded through his work, Sacha knew he wanted to work with Chris. Tapping into Chris’ talent and point of view, the goal was to capture the flavor of the team and spirit of the team, showing how we see our group coming to life out in the world.