David Lynch really likes coffee. In an article for the Huffington Post detailing his obsession with the caffeinated beverage, the famed director says he was once in the habit of drinking 20 cups of instant coffee per day. (Several of his characters, notably in Twin Peaks and Mulholland Drive, also have voracious appetites for the bean.) He's down to "about seven large cups" a day—and it's no longer instant. It's David Lynch Signature Cup Organic Coffee.

Yes, you read that right. The director of Blue Velvet has his own line of coffee, and has for nearly a year. It's available in House Blend, Espresso Roast and Decaf French Roast (there's no Severed Human Ear Half-Caf, unfortunately), and the packaging looks surprisingly ordinary for a Lynchian creation, like something you'd find on the shelf of your local Whole Foods.

The ads, on the other hand, are just as bizarre as you'd expect. Following up on last year's spot, in which the director discusses his beverage line with a disembodied Barbie head for four minutes (he provides all of the dialogue, and yes, it's incredibly creepy), Lynch's latest coffee spot manages to make the act of coffee-brewing a highly unsettling affair. Within stretches of pitch black and ominous sound effects, brief flashes of light illuminate scenes of the coffee-making process, with shots of the dusty espresso powder, dripping brown liquid, and a woman with blood-red nails drinking from a mug. A distant female voice echoes "Oh yeah" as the words, written haphazardly in foam, flicker on the screen.

It doesn't exactly make you want to go out and grab a cup of java, unless you prefer yours with a side of sheer dread. But that's Lynch for you—and we'd expect nothing less.