[Movie release date: July 20, 2018]

Please guys, please, for once let’s all shove our bitterness aside and hype the fuck out of this movie.

I have said it time and time again and will continue to say it until this movie is released and until the final numbers are in.

If we ever want to see the Bleach anime come back, this movie needs to succeed.

They will look at the numbers this movie generates on release. I know it won’t be released everywhere, but that’s ok. Just hype it up on your blog.

Signal boost it. Reblog any content officially put out by it. Talk about it Facebook, Twitter, anywhere.

Try to get it at least close to the top 10 tags.

This is our last chance to prove we are not as bad a fandom as we are thought to be. Our last chance to get the anime back, get the merchandise back in the stores, get the books selling again. It’s our last chance to prove that we can pull ourselves together, away from the ships and the discourse about the ending, for the same goal of protecting the thing that has meant so much to all of us for 15 years.

It is not about the ending. It is not about the ships. It is about the journey we took with Bleach.

And it is past time we came together as a fandom.