Story highlights Jimmy Morales tells CNN en Español his background as a comedian is a benefit

"I think it is helping us with our message about a new face for Guatemala," he says.

Officials say Morales won more than 67% of votes in Sunday's election

Guatemala City (CNN) Comedian-turned-politician Jimmy Morales is poised to become Guatemala's next president.

Morales, 46, won more than 67% of votes in Sunday's presidential election, election officials said.

Advisers at some points during his campaign urged him to seem more serious, Morales said.

But he told CNN en Español on Monday that he knew his background as a comedian was a benefit and not a burden.

"If the headlines had said a businessman is running for president, it would not have had the same impact. .... I think it is helping us with our message about a new face for Guatemala, an honest face," he said.

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