(CNN) On Saturday, orange and white pill bottles floated by the hundreds in the reflecting pool in front of the iconic Temple of Dendur in New York City's Metropolitan Museum of Art.

At first glance, the Sackler Wing at the famed art museum may seem a strange place for an anti-opioid demonstration, but protesters there wanted to call to attention the link between the wing's donors and the ongoing opioid crisis in America.

So, to those who have seen the ravages of opioid addiction up close or personally, the Sacklers are inextricably tied to the drug's influence.

Saturday's protest, which involved a few dozen people, was started by Nan Goldin, a famous photographer who is also a survivor of opioid abuse -- specifically OxyContin . As she and a few dozen protesters threw bottles into the pool , she cried "Shame!" and "Sacklers lie, people die" as a banner reading "Fund Rehab" was displayed nearby.

"The Sacklers made their fortune promoting addiction," Goldin wrote in Artforum magazine in 2017 . "OxyContin is one of the most addictive painkillers in the history of pharmacology. They advertised and distributed their medication knowing all the dangers. The Sackler family and their private company, Purdue Pharma, built their empire with the lives of hundreds of thousands."

Goldin started a group called P.A.I.N. (Prescription Addiction Intervention Now) that has taken on the Sackler family and Purdue Pharma as a main focus of their activism. Among the group's goals are the funding of treatment models and educational programs for schools, doctors and addicts, as well as the request that Purdue Pharma "introduce effective labeling of their products and the addiction potential," and "advertise the dangers of their products as aggressively as they sold them to the public."

Family members of Arthur Sackler have distanced themselves from Purdue Pharma, since Arthur Sackler died before the company assumed the name and before the company developed OxyContin.

"None of the charitable donations made by Arthur prior to his death, nor that I made on his behalf after his death, were funded by the production, distribution or sale of OxyContin or other revenue from Purdue Pharma. Period.," Dame Jillian Sackler wrote in a statement provided to CNN.

According to Sackler, she and her late husband's descendants retain no financial interest in Purdue Pharma.

"[Philanthropic gifts made by Arthur Sackler] in the 1970s and 80s were made independently of his brothers and their families. Thus, for anyone to assert that institutions received 'tainted' gifts from Arthur is ludicrous," she said.

In response to the controversy, Purdue Pharma has said it is committed to fighting the opioid epidemic.

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"We are deeply troubled by the prescription and illicit opioid abuse crisis, and we are dedicated to being part of the solution," reads a statement provided by Bob Josephson, Purdue Pharma's executive director of communications.

"Purdue's led industry efforts to combat prescription drug abuse which includes collaborating with law enforcement, funding state prescription drug monitoring programs and directing health care professionals to the CDC's Guideline for Prescribing Opioids for Chronic Pain. In addition, we've recently announced educational initiatives aimed at teenagers warning of the dangers of opioids and continue to fund grants to law enforcement to help with accessing naloxone."

The company announced last month it will stop promoting OxyContin to doctors, although it will continue to sell the drug.

Purdue Pharma's website opens with a letter regarding the company's relationship to the ongoing crisis.

"We manufacture prescription opioids," the letter begins. "How could we not help fight the prescription and illicit opioid abuse crisis?"

CNN has reached out to the Metropolitan Museum of Art for comment and is waiting to hear back.

This story has been updated to include a statement from Dame Jillian Sackler, Arthur Sackler's widow.