Senior Trump adviser Barry Bennett told Bloomberg that Donald Trump may wage a “campaign unlike anything we’ve ever seen before.”

Said Bennett: “Our team will be headed out [to Cleveland] next week or the week after to get our first kind of update of what’s going on. But I think when it comes to the program a lot of us feel that we could juice up the format just a little. More entertaining, more interesting. I don’t know why the candidate only speaks on acceptance night, why shouldn’t he speak every night from a different city? How come we are not doing broadcasts on Facebook or Google, why are we just relying on 45 minutes of network television time.”