A majority of B2B marketing analysts will tell you that having an online presence is an effective way to hunt for sales leads. Thus, it is of good consequence to invest for a website.

Indeed, for this endeavor you will need a team of technical and creative specialists in the field of website design.

It should be pointed out though that the technical side of the process is the most trivial. The creative side on the other hand is more complicated as your team ponders on the most advantageous design for lead generation.

And of course, doing a sloppy and rush job with your website can only promise a few conversions and thus a gloomy ROI.

These tips will try to remedy that issue and hopefully give your online creative juices a good pump.

Put your ads in place.

Advertisements are obviously great sources of revenue. But for many novice B2B companies, they tend to be abused in a variety of ways, one of which is placing them where it hampers content readability. But this is just second to the ever irritating tendency to create extravagant ads, the types you often see with the fancy flash animation and zany fonts. They only seek to distract site visitors and indeed scare them away. Putting your ads in their proper places, giving them the proper dimensions and getting minimal with regards their design on the other hand can give your prospects a good reason to stay.

Don’t go too minimalist.

Long gone are the days when every single detail, be it in a novel or a painting, is appreciated. Nowadays, people want everything to be less complicated, which we could probably blame on an overreliance of technological conveniences. Minimalism rules, but not absolutely. Your audience is more famished for content than you think. And thus, there is still relevance in fitting your website with articles and other perks like fill forms and a video streaming platform. When buying a product, your customers need to know more about your company.

Go moderate on images.

Okay, this one may seem to conflict with the previous article but in some aspects. While it’s good to have graphics and images on your site, there is still a need to consider the time it takes to load a certain page. Heavy texts and images prolong load time, and users don’t like to that at all. Curing this will involves using image compression tools and improving your content delivery network. Another option is to choose the most effective images to appeal to the visual taste of your readers.

Online marketing is a creative endeavor as much as it is technical. And your lead generation campaign can benefit considerably when you oil up your aesthetic gears.

Source: http://memeburn.com/2014/08/5-website-bloopers-you-should-avoid-at-all-costs/