You would be forgiven for thinking that an enormous sign reading ‘Imagine London Without Gays…’ might be something homophobic.

A number of commuters near Waterloo noticed a series of electronic billboards which feature the words in white lettering against the backdrop of Westminster.

But there isn’t anything homophobic about them, billboard owner JCDecaux insists. And they’re not even unique to London.


Across Europe you will find ‘Imagine Berlin Without Gays…’, ‘Imagine Madrid Without Gays’ and so on.

But what do they mean?

Speaking to PinkNews, JCDecaux remained quiet on the exact meaning of the ads, instead saying only that it was ‘part of a campaign for the Tel Aviv Pride Parade 2016.’



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