Not that GoPro is leaning solely on anti-shake technology to sell the Black. The 4K60-capable camera is designed to be social with a livestreaming option that shares videos online even as you're recording them for posterity. You can even capture vertical videos and photos to please the smartphone crowd, set photo timers for selfies and limit videos to social-friendly 15- or 30-second lengths. There's smart scene recognition to apply effects like HDR in photos, while face, smile and scene detection help speed up automatic QuikStory edits. Reworked audio capture promises both a wider dynamic range and reduced vibration when mounted. And if you're a slow motion fan, 1080p 240FPS shooting might help with the shot.

If the Black is overkill for your needs, it's clearer as to what you'll get when you step down. The $299 Hero 7 Silver doesn't have HyperSmooth or 60FPS 4K video (just 30FPS), but it still boasts "significantly improved" video stabilization and features like voice control and vertical videos. At the entry level, the $199 Hero 7 White touts the same features as the Silver with 1080p60 footage.

You can pre-order all three Hero 7 models now, with retail launches starting September 27th internationally and September 30th in the US. It's not certain that these will help GoPro revive its ailing fortunes. However, they cut to the core of what action camera users typically want: stable, beautiful-looking videos they can easily share with others. You'll want to read our review for our full verdict, but the company appears to have largely achieved that goal with the Black.

Update 9/20/18 9:00AM ET: Added additional details and pricing for GoPro's new cameras.