It looks like Firefox just set itself on fire.

When your market share keeps decreasing month over month, what can you do in order to win back at least some of the lost users? Useful new features? Performance improvements? User interface tweaks? If you have answered to any of these questions “yes” then you are wrong, at least according to Mozilla’s management.

We are not exactly sure what are they thinking but for some reason they have decided that the best way to improve Firefox users experience (or try to squeeze as much money as possible before the browser’s market share drops to single digits (which is already at 11.70% compared to 17.26% a year ago) is to show you ads!





But wait, there is more! Not only will Firefox show ads on your new tab page but the browser will also gather your browsing history and use that info to improve targeting.



Now to be fair, it is still possible to disable this feature, at least for now. As last year Mozilla has tested suggested sites as well and after a backlash from the community, they have decided to keep these ads to themselves. Well, few quarters later and ads are back and this time it is not in a Beta or Alpha form, expect to see them in your latest stable build of Firefox later this summer.

Good game, Mozilla.

[Via: Mozilla]