While his head coach may not be a fan of LaVar Ball, Mavericks Owner Mark Cuban is apparently all in.

The billionaire basketball owner said that Ball is “actually good” for the NBA, “in a perverse way.”

Cuban told the Dallas Morning News, “It’s Dennis Rodman all over again. The only thing left for LaVar Ball to do is put on a dress.”

Mavericks coach Rick Carlisle had harsh words for ESPN, after they published critical comments Ball had made about Lakers coach Luke Walton. However, his boss, Cuban, sees it differently.

“There’s an old saying in the stock game that you go loud and go long,” Cuban said. “LaVar Ball has to keep saying crazy stuff to stay relevant. He’s actually good for the NBA in a perverse way, because he gets casual fans’ attention.”