Washington (CNN) A Democratic group is launching what it says is the largest-ever digital advertising push to register new voters -- including tools designed to make it easier for active progressives to sign up their friends -- ahead of November's midterm elections.

The edgy, Donald Trump-bashing $3 million campaign is by Acronym, a progressive nonprofit launched last year by veteran digital strategist Tara McGowan to help narrow the advantage Republicans had built in digital capacity.

Dubbed " Knock the Vote ," its logo features a silhouette of the President's head being punched.

The campaign is nationwide, targeting the 36 states that allow online voter registration, with a heavy focus on Arizona, Florida and Georgia -- three swing states with large populations of unregistered but eligible voters, many of them young minorities.

It is launching Monday, a day ahead of National Voter Registration Day.

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