HRC Ruminations

From:mbronfein@gmail.com To: john.podesta@gmail.com Date: 2016-02-22 16:13 Subject: HRC Ruminations

John I asked Wendy to more fully consider how she would position HRC and her rumination are below. Please confirm you’ve received, regardless of disposition. Thanks Michael > Begin forwarded message: > > From: wendybeth26@gmail.com > Subject: HRC Ruminations > Date: February 16, 2016 at 11:55:38 PM EST > To: Michael Bronfein <Mbronfein@Gmail.com> > > Please forgive the rambling nature, my mind wondered while trying to fall asleep so I started to write my thoughts. Happy to more clearly discuss over the phone laterbut wanted to put in front of you. > > WB > > Messaging strategies > Need 2 primary to faces of campaign - cross generational voices. > Let's call them the press secretaries. They need to individually connect with their respective age brackets while holistically being accepted, as well. To the younger side their pairing highlights, an ideal mentor/mentee scenario, they feel of different times but equal (equal is important) - This cross generational match fits, and makes sense to the millennial. With the older bracket in this pairing, a subconscious connection is made seeing the best version of their own child(ren), prodigy, or apprentice. It's hope for them and makes them feel comfortable with the world they'll leave behind - that's how the pairing works for them. The younger rep should be min 28 potentially an "old soul" type. The olde rep, approx 48-52, distinguished but sophisticated. None of this should feel so manufactured but rather a natural fit, obvious campaign leaders and not just organically but genuinely connected to each other. They acknowledge the team they are - want to represent the journeyman and the future. > > BE THE PRESIDENT OF THE CAMPAIGN > Don't wait to be elected - be president now - that should be the storyline. > Being the pop culture player is not her strong suit but great leadership is. Great leaders corral the best to work with and for you. She needs to use campaign to show her inherent leadership. Shift gears from talking to doing , change conversation to how the campaign is effective not bc of policies, votes, rallies, but the effectiveness of the team that works on all of it. "Run the business" and let at be the story! How can anyone say you are wrong for the job when you're campaign becomes an example of the job?! Put the American people inside the reality you are looking to create. > > > Sent from my iPad