Today, 20.9 million people have access to lifesaving medication, up from 19.5 million at the end of 2016, and 700,000 in 2000. The percentage of pregnant women living with HIV, and receiving treatment has also increased dramatically: 76% in 2016, up from 47% in 2010. In 2005, 1,200 babies were born each day with HIV. Today, that number is down to 400, and UNAIDS predicts that that number could be near zero by the year 2020, with the world on track to end AIDS as soon as 2030.

To harness the collective power of Apple customers for World AIDS Day 2017, more than 400 Apple stores will feature a red Apple logo for the week, and for every Apple Pay transaction made at a retail location, online or in-app, Apple will make a $1 donation to the Global Fund. App Store visitors around the world will see a Today tab takeover featuring stories dedicated to the cause including a behind-the-scenes look at how developers are supporting (RED). Gaming developer King is also rolling out limited-edition bundles across its popular titles — Candy Crush Saga, Candy Crush Jelly Saga and Candy Crush Soda Saga — with all proceeds from those in-app purchases going to the Global Fund.