| BY Ricki Green |

Noisy Beast Melbourne is launching a podcast that builds on the Swisse New Zealand brand campaign featuring Kieran Read.

Says Tineke Madgwick, marketing manager, Swisse New Zealand: “Swisse have a range of vitamins that support New Zealand every day, but with our new podcast, we’re supporting New Zealand at night time too.

The Kieran Reads Bedtime Stories Podcast features the rugby legend and father of three, reading a range of bedtime stories which help Kiwi parents put their kids to bed, and watch the games in peace. New episodes are released on nights that New Zealand takes on other nations in the rugby.

Says Madgwick: “We’re excited about venturing into the podcasting platform using our ambassador Kieran Read in an unexpected way. We want to support New Zealand by giving them some ‘me-time’ so they can watch the rugby without the distractions.”

Says David Brown, managing director, Noisy Beast: “With podcasting growing bigger every day, we’re excited to explore the platform for opportunities which give our clients a bigger voice.”

Says Kieran Read: “Swisse provides our whole family with great support that we rely on. And I am pretty sure that with the new podcasts coming out, dinner, bath and PJs will have never moved so fast.”

The podcast series is available on Apple Podcasts, Spotify, Stitcher, TuneIn and wherever you get your favourite shows.

Subscribe for the first episode, which launches on August 18 before New Zealand take on Australia.

Swisse New Zealand marketing manager: Tineke Madgwick

Agency: Noisy Beast

Creative Director: Murray Bransgrove

Creative Lead: James Blow

Creative team: Samuel Cloake, Tobie Cameron, Ying Chin

Illustrations: Chris Dixon (Chlo), Murray Bransgrove, Mito Cubic, Mana Pompey

Account Service: Sophia Bell, Alexandra Aaron

Head of Broadcast: Marlese Sloan

PR: Bec Ahern

Sound Production: Rodney Lowe, Production Alley

Sound Design: Alex Evans

Editor: Adrian Katz