The Cleveland Cavaliers are teaming up with StockX, a fast-growing Detroit company co-founded by Cavs owner Dan Gilbert that describes itself as a "stock market of things," on a multifaceted marketing partnership.

A major element of the partnership — the first for StockX with a major league sports team — is directed at team personnel.

The Cavs said in a news release on Wednesday, Dec. 18, that "players, coaches and team personnel will have the ability to browse and make purchases" of StockX goods — sneakers, streetwear, watches and handbags — via a 55-inch iPhone Padzilla mounted on walls inside both the home and visitors locker rooms at Rocket Mortgage FieldHouse. The team said the StockX app on the Padzilla "will function identically to the user experience on an iPhone or iPad. Each user will have the ability to scroll through the vast collection of authentic gear available to the public on the StockX app and log in to their personal account to bid and make purchases."

Scott Cutler, CEO of StockX, said in a statement, "We're always looking for new and innovative ways to connect with our customers both on and offline, and to be able to do so with this community of customers — one that so closely aligns with the rich cultural history at the core of our brand — is incredibly exciting."

Specific financial terms of the partnership were not disclosed.

The Cavs said in the release that the partnership "also includes StockX-branded player arrival path signage for the Cavs and visiting teams, as well as a prominent creative presence inside and outside the visiting team locker room." The arrival path signage is in the hallway leading to both the Cavs and visiting team locker rooms — a space frequently used by home and visiting team broadcasts for images of players arriving at games.

The visiting team locker room also will have "tasteful (StockX) branding on the walls and lockers throughout the space," the Cavs said. Fans, meanwhile, will see StockX on LED signage courtside and throughout the bowl of Rocket Mortgage FieldHouse. The partnership also will feature two web and social media content series "that showcase Cavaliers players with streetwear and sneaker culture," according to the release.

Nic Barlage, president of business operations for the Cavs, said in a statement that the NBA "has always been closely tied to fashion, streetwear and sneaker culture, so having the ability to connect our team, and all NBA teams visiting Rocket Mortgage FieldHouse to StockX through this unique and innovative partnership is a natural fit and one we think will deeply resonate with our players and visiting teams alike."

Down the road, the Cavs said StockX next summer will partner with the team on a "community initiative" connected to the Cavs' Youth Basketball Program. Details on that element of the partnership will be released later, the team said.

StockX launched in 2016. In June, Crain's Detroit Business reported that StockX closed on a $110 million investment round that pushed the company over $1 billion in value. The company also appears to be positioning itself for an initial public offering.