Too much focus on the East West Link project and Ted Baillieu's slow start to government doomed the Victorian Liberal party to election defeat last year, according to a scathing in-house analysis.

And the final report by former Liberal state party president David Kemp recommends the party set up a Community Campaign Network to better recruit volunteers and spread the party message in key seats.

Premier Napthine encounters some suspicion during the 2014 state election campaign. Credit:Jason South

The ALP's success at the last poll was in part due to the well-orchestrated Community Action Network, modelled on Barack Obama campaign's techniques.

The network has since become a target of the opposition over allegations of taxpayer funds being misused.