Johntez Brown and Rachel Longford pictured with their baby daughter J’Aime Brown. J’Aime arrived at 7:11pm on July 7 – 7-Eleven Day – weighing seven pounds, 11 ounces (Pictures: CNN)

A baby girl was born at 7:11pm on ‘7-Eleven Day’ weighing in at seven-pounds 11 ounces.

J’Aime Brown made her appearance on July 7 – celebrated as 7-Eleven Day by the convenience store chain – with a bizarre series of numerical coincidences.

Her parents Johntez Brown and Rachel Longford welcomed her at a hospital in St Louis, Missouri.

And Rachel said she’d had bizarre premonitions throughout her pregnancy, which saw her repeatedly confronted with the numbers 7 and 11 at random times.


She told CNN: ‘I thought it was weird at first, and I didn’t know that (the numbers) meant so much.

J’Aime made her appearance on 7-Eleven day, with her parents now planning on telling the convenience store chain of the coincidences (File picture/AP)

‘A lot of the times (during the pregnancy) I would look at the clock and it was 7:11.’



Rachel says the coincidences left her ‘freaked out,’ but she and Johntez are overjoyed with their new arrival.

The couple, who have a six year-old son, even plan to tell 7-Eleven about their on-brand newborn baby.