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What’s the best way to jump on the plant-based burger craze?

By introducing a meat-based vegetable, of course.

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Fast-food chain Arby’s is sarcastically jumping on the popularity of plant-based meat alternatives by introducing a meaty vegetable known as “The Marrot.”

You’re not reading that wrong. It’s a vegetable made out of meat.

In a nearly one-minute commercial released last week, Arby’s mocked its competitors by stating, “If they can make meat from veggies (and other stuff) … We can make veggies from meat.”

Thus introducing the “first-ever megetable” known as The Marrot.