G4—the network once known as the go-to destination for video game-friendly programming—is ending its gaming programming. The network is informing its employees in meetings today.


We've heard that G4's major video-game and geek-culture shows, including X-Play and Attack of the Show will be cancelled today by the network. A source close to the situation says that it's not clear if the shows will last through the year or be cancelled immediately. The rumor is that the network will shift to something more like an "Esquire" or "GQ" channel. This aligns with reports that NBC Universal was looking to rebrand the channel as a lifestyle network focused on "the modern male."




Tweets from G4 staffers and industry insiders earlier today have hinted that a major shake-up is coming:


Launched in 2002, G4 started off with a programming slate that consisted almost entirely of game-centric programming. After acquiring TechTV, the network found success with X-Play, a recurring show that featured reviews and comedy based on new game releases. Longtime co-host Adam Sessler left X-Play earlier this year, a move that signaled the end of an era for many. We'll update this story as we learn more.


We're hearing that the network has booked conference rooms for today in order to inform groups of employees of their fate and of the future of the network.

Update:

A TV Guide report confirms that Attack of the Show and X-Play will be ending production at the end of this year. Both shows will be airing new episodes until December, with farewell shows and celebrity guest stars showing up as the programs wind down.



Update 2:

G4 has issued its own statement on today's news.