It was made in Stokes Croft by a team of Bristol animators, and since being uploaded online less than a week ago there have been more than 10 million views of the video for new Radiohead song Burn The Witch.

Amid the utmost secrecy, Jacknife on Jamaica Street were responsible the video for the first song off the band’s new album, A Moon Shaped Pool.

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The video was conceived, designed, built and animated in 14 days last month, with many of the staff at the design studio working on their first ever film.

The animation is in the style of children’s programme the Trumptonshire Trilogy made for the BBC between 1966 and 1969.

Jacknife’s commission came about thanks to their previous work with Stanley Donwood, sometimes known as the ‘sixth member’ of Radiohead, who is the artist responsible for the band’s album artwork over the last two decades and has also designed this year’s Glastonbury Festival poster.

The cover of Donwood’s novel Catacombs of Terror!, published by Tangent Books in the Paintworks, was designed by Jacknife’s Chris Hopewell, who was the director of the Burn The Witch video.

Main photo courtesy of Instagram/jacknifeprints: Director Chris Hopewell on the set of the Burn the Witch video

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