We partner with organizations of all sizes to design, develop, and grow their products for iOS, Android, and the web. This is our playbook.

We are thoughtbot. We have worked with hundreds of product teams all over the world, from individual founders who are self-funded, to large multi-national organizations. We have also created our own products and dozens of open source libraries.

This is our playbook. It details how we make successful web and mobile products, and also how we run our company. It’s filled with things we’ve learned based on our own experience and study of others’ experiences.

It is a living document that everyone at thoughtbot can edit in a private GitHub repo.

We’ve made the playbook free and licensed it as Creative Commons Attribution-NonCommercial so you may learn from, or use, our tactics in your own company. While our “plays” have worked for us, we trust your judgment over ours to decide which tools and techniques might work for you, too.

Measuring The difficult part of measuring is deciding what to track. Dave McClure's AARRR framework provides a high-level overview of important metrics. We then use tactics such as event tracking to instrument those metrics. AARRR Framework

A/B Testing

Feature Flags

Instrumentation

Subscription Metrics