NBCUniversal has pulled an advertisement tying an undocumented immigrant convicted of murdering two police officers in 2014 to the caravan of migrants fleeing Central America.

“After further review we recognize the insensitive nature of the ad and have decided to cease airing it across our properties as soon as possible,” NBC said Monday in an emailed statement. The move came after the ad, which aired during Sunday’s football game between the New England Patriots and the Green Bay Packers, drew swift backlash.