40% rise in tickets sold to European Festivals

Prices of UK festivals continue to rise

Cheaper festivals offering same acts pop up all over Europe

Tickets to European festivals in high demand

We all know what awaits us at UK festivals: mud, wind, rain and transparent ponchos. With that in mind, is it any wonder that sales for European Festivals are up 40% on last year? An increasing number of Brits are swapping wellies and raincoats for sunglasses and swimwear, escaping pricey events in the UK.

A ticket to Glastonbury will set you back an eye watering £205. And we all know what awaits – a cracking line-up overshadowed by clouds and tents swimming in water. In contrast European Festivals such as Ultra Europe and Balaton Sound offer revellers the same artists at a fraction of the price – and guaranteed sunshine to boot.

Gemma Sutherland, a retail manager from Aberdeen, said, “I used to be a regular at British festivals. Then I went to Tomorrowland and discovered that I had spent a relatively similar amount of money, but I had got a real holiday at the same time. A new country checked off the list, a tan and a week of partying.

“When I heard my friends talking about Rockeness I was a little bit gutted – but then I realised I’m going back to Tomorrowland, and it makes Rockness look like a Morris dancing competition.”

It seems that many other young people feel the same. European festivals pull in similar line-ups, but revellers can enjoy cheaper ticket prices, as well as food and drink at a fraction of the cost. With short haul flights being snapped up cheaply, it seems like sunbathing by the Adriatic or Mediterranean sea is increasingly attractive.

“Tomorrowland makes Rockness look like a Morris dancing competition”

As You Like It Holidays have reported a 40% rise in sales of festival packages on last year. Managing Director, Eddie Robb, says, “UK festival prices have shot up in the last couple of years. Meanwhile new festivals are popping up all over Europe – and they’re much cheaper. This year we’re really excited about Ultra Europe and Unknown.”

He continued, “It’s a really busy summer for us, as the word has spread that Festivals overseas are better. Awesome people, atmosphere, whether and acts. We’ve just branched out into American festivals with the addition of TomorrowWorld. People want something a bit different for their money – they want a holiday!”

For more information on festival packages visit the As You Like It Holidays website.

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