NBC's Tom Brokaw on Sunday apologized for saying earlier in the day that Hispanics should "work harder at assimilation" during a conversation about xenophobia in the U.S.

Brokaw tweeted his apology after he was criticized by some lawmakers and activists over his comments, which Rep. Joaquin Castro Joaquin CastroHispanic Caucus members embark on 'virtual bus tour' with Biden campaign Hispanic caucus report takes stock of accomplishments with eye toward 2021 Democratic lawmakers call for an investigation into allegations of medical neglect at Georgia ICE facility MORE (D-Texas) called "ignorant."

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"[I] feel terrible a part of my comments on Hispanics offended some members of that proud culture," Brokaw tweeted.

Brokaw's apology came in a series of disjointed tweets throughout the day.

"From my days reporting on [Cesar Chavez] to documenting the many contributions of hispanics in all parts of our culture ... [I've] worked hard to knock down false stereo types," Brokaw wrote. "In my final comment in [Meet the Press, I] said ALL sides hv to work harder."

i feel terrible a part of my comments on Hispanics offended some members of that proud culture — Tom Brokaw (@tombrokaw) January 27, 2019

from my days reporting on cesar chavez to documenting the many contributions of hispanics in all parts of our culture — Tom Brokaw (@tombrokaw) January 27, 2019

i’ve worked hard to knock down false stereo types. in my final comment in Meet i said ALL sides hv to work harder — Tom Brokaw (@tombrokaw) January 27, 2019

"[I] am sorry, truly sorry, my comments were offensive to many," Brokaw wrote later. "[T]he great enduring american tradition of diversity is to be celebrated and cherished."

my twitter acct failed me at the worst time.

i am sorry, truly sorry, my comments were offensive to

many. the great enduring american tradition of diversity is to be celebrated and cherished. yamiche, thank u for your comments.

let’s go forward together. — Tom Brokaw (@tombrokaw) January 27, 2019

finally, i am sorry - i never intended to disparage any segment of our rich, diverse society which defines who we are. — Tom Brokaw (@tombrokaw) January 27, 2019

Brokaw is a veteran journalist best known for having hosted all three of NBC's major news shows: "The Today Show," "NBC Nightly News," and "Meet the Press."

He was appearing as a guest on "Meet the Press" when the topic of immigration came up.

"A lot of this we don’t want to talk about,” Brokaw said. “But the fact is, on the Republican side, a lot of people see the rise of an extraordinary, important, new constituent in American politics, Hispanics, who will come here and all be Democrats."

"Also, I hear, when I push people a little harder, ‘Well, I don’t know whether I want brown grandbabies,’ " Brokaw added without elaborating. "I mean, that’s also a part of it.”

Brokaw: "The Hispanics should be working harder on assimilation." pic.twitter.com/D4QGQhSRZh — Josh Marshall (@joshtpm) January 27, 2019

"It’s the intermarriage that is going on and the cultures that are conflicting with each other,” Brokaw said. “I also happen to believe that the Hispanics should work harder at assimilation. That’s one of the things I’ve been saying for a long time."