What if the line between your imagination and the real world didn’t exist? With augmented reality, not only is that possible, it’s here.

AR transforms how you work, learn, play, shop, and connect with the world around you. It’s the perfect way to visualize things that would be impossible or impractical to see otherwise.

Apple has the world’s largest AR platform, with hundreds of millions of AR‑enabled devices, as well as thousands of AR apps on the App Store. And because Apple hardware and software are designed from the ground up for AR, there is no better way to experience AR.

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