The economic downturn has forced lots of companies to make cuts and discontinue some retirement benefits, but Molson may have gone too far. Current retirees will see their monthly allotment of free beer drop from six dozen a month to zero over the next five years. Molson says providing the 2,400 retirees with proof that God loves them costs the company about C$1 million ($900,000) a year. "There was no consultation, we just received a letter that this is a done deal, which is totally unfair," said Bill Bavis, who retired six years ago after 32 years.