THE People’s Vote campaign group has been flouting Facebook’s new rules on political advertising, it has been claimed.

A formal complaint has been lodged with Facebook accusing campaigners for a second referendum of “bypassing” the new transparency measures by presenting itself as a “community group” online rather than a political organisation.

They claim this means it does not have to pay for disclaimers on any of its advertising on the social media site, unlike pro-Brexit groups.

Leave Means Leave campaigners have also accused Facebook of an “asymmetric” implementation of its transparency policy which it claims has clamped down disproportionately on right wing groups.

Facebook in in the process of implementing a new policy which means that all political adverts will have to carry a “paid for” disclaimer which users can click on to find out how much it cost and the demographic breakdown of the audience who saw it.