As a young photographer, Martinez said he feels “the pressure to get ‘the shot.’ I knew I had to get a picture of the mayor, but then I began to look for a more interesting picture that could help illustrate the story.” While the reporter talked to business people on the avenue, Martinez walked through their stores, looking out the windows. “This is what the store owner sees every day," he thought, as he photographed the scene through lifeless mannequins.