Hatsune Miku is a co-creation platform, personified by a cute and oddly seductive animated character. Fans bring her to life by creating content that she “delivers”. Her entire persona: lyrics, music and animation – is fan created, and that's her charm. In cosplay of Hatsune Miku, Ann Oren goes to Tokyo for a performative journey among these fans and explores the Miku phenomenon as the epitome of collective fantasy in our age of imminent mass production of crowd creativity.

Hatsune Miku is a co-creation platform, personified by a cute and oddly seductive animated character. Fans bring her to life by creating content that she “delivers”. Her entire persona: lyrics, music and animation – is fan created, and that's her charm. In cosplay of Hatsune Miku, Ann Oren goes to Tokyo for a performative journey among these fans and explores the Miku phenomenon as the epitome of collective fantasy in our age of imminent mass production of crowd creativity.

Hatsune Miku is a co-creation platform, personified by a cute and oddly seductive animated character. Fans bring her to life by creating content that she “delivers”. Her entire persona: lyrics, music and animation – is fan created, and that's her charm. In cosplay of Hatsune Miku, Ann Oren goes to Tokyo for a performative journey among these fans and explores the Miku phenomenon as the epitome of collective fantasy in our age of imminent mass production of crowd creativity.