Transcript for First lady Melania Trump unveils 'Be Best' policy

Thank you everybody. You're watching live coverage of Gilani a trump the first lady of the United States giving one of the most important speeches. Of her tenure so far as First Lady unveiling what she called the beat that's initiative. Focused on three pillar she says well being social media use. And OU eight abuse she's always been focused. On the youth of America and the next generation now unveiling this. The best campaign I'm Ariel rash F thanks for joining ABC news live we are fortunate to be joined by an eighty seat. Contributor and and expert on a topic really a First Lady she wrote the book on this we want to go now to Cokie Roberts. In Washington DC and Cokie we know that you've been monitoring this speech was there anything you me at all audience that today. By the fact that she did it was. Milestone for her and for this White House. And she did it quite graciously and well I think. And what she talked about of course was these pillars for trying to help children our future she talked over and over again about listening to children. Which is an interesting concept of from a member of the tribe family and and she has really proved to be the class act here. She talked about doing research over the last fifteen months I'm Harry L I know that to be true. I have been for many many years on the board of the children's inn at the National Institutes of Health. Which is home for children and the families of children who have been treated at and I age from Mary very. We are often diseases very sick children. And she came there on Valentine's Day in and worked with the kids making bound times but it wasn't just a photo op. She continues to reach out she invited families to the east straight road she invited them there to the White House today. And as she recognized some of the people that she's gotten to know. Over this year presaged. The boy who. Did the binge. And then schoolyard. Program at the Bloomfield Hills school. She really illicit showing us that she was not. Just making this up that she had been to these places that she was well acquainted with the material and she plans to go forward when. Do you think that there's anything that stood out from this speech did she make any headlines or is this just really a continuation of the work that you say that she's been doing. It's a continuation of the work she's been doing that she's now packaged it in to aid program be best. And that's a Smart thing to do to you can then. Put logos all over the place of Hitler we hear that it's going on it right we need to use them like that it does raise awareness. I wouldn't be surprised if they end up handing out be best awards. Things like that. To people who do. Find ways to connect with children in. And keep them from being bullied. Falling into drug addiction Horry in two they're bad habits. And so she is she's now made it kind of work for crusade. Than it was. Report. And the in that elephant in the room might think Okeafor a lot of people Wednesday when he think about aligning it trump and how she's been a crusader as you mentioned for the cause of stopping cyber bullying but many believe that president trump her husband in self is to blame for part of the vicious environment that exists in social media. Is there a credibility crisis there and the White House and for the First Lady she pushes forward with this new the best finish at where she is well aware of that and. And as she's talked about it before she has said I know that some think. That is I do or whatever from need to be the person bringing this message but it is a message I feel very strongly about. So in that way she's basically saying. He can abilities doing that this is what I'm doing and and she is clearly moving ahead with it regardless of how he behaves. I guess they're probably a lot of lights out there they disagree with what their husbands and end the U I think a lot of good can relate to that particularly politically manipulated or at least politically would you. CNN polian all the time is. Is meant voting while Whelan and another and and in fact which is generally city is meant voting more Republican and then women voting or democratic. So it's not surprising that it is the woman in this household who is take this program. And concern for children in. And sort of a more compassionate town to the country. Cokie you literally wrote the book on First Lady that I mentioned at the beginning at that your book is called the women who shaped our nation. How do you think the Gilani trump is contributing to that legacy at first ladies that are shaping patient she doing anything unique when. She's an alarm line linemen from Martha Washington on have been very. Involved one way or another almost all of them. But they have done in each of her own way. Our bush became First Lady she complained that people would say to have a who you gonna me going to be Hillary Clinton and Barbara Bush. And she was saying how about I B Laura Bush and dad and she was in fact a very strong and very effective First Lady on all kinds of issues. But to I think that each one has certain figure out around pets and it's harder frankly. For someone like Michelle Obama and even what some on it trump. Who have not been in the position of Maine's first lady of the state or the wife of the vice president. Roles that prepare them. For this first lady of the land world which is unique. And a quiz from the Lonnie trump she didn't even have a husband in public office. So she's really the first firstly need to be in that position where her husband was not either elected to office or general. And so she did not expect a life in this kind of situation. And she's taken her time to figure out what she wants to do and how she can do it right. And I've never a lot of credit for them. There is speculation in his speech by money at trump the First Lady is coming on a day when there's so much speculation and the Washington Post and other outlets. That she is living virtually a separate light from the president. How would it affect a First Lady who's trying to a push forward her initiatives to gain notoriety. And dried tensions positive causes how difficult is it. For those kind. Salacious rumors or in May be they will be confirmed but those kind of comments to be circulating. When she's trying to just do her job. Is obviously extremely difficult not only for her because it's got to be hurtful. But also for her cause and I think she's probably quite frustrated by that. They keep in mind Eleanor Roosevelt led a very separate life from Franklin Roosevelt. And no one can say that she was not effective in pushing her agent. Well we will continue to follow her agenda the important be best initiative and thank you so much Cokie Roberts for shedding some light. On today's speech by the First Lady one of that landmark speeches for this first ladies tenure and thank you for joining us. And ABC news like we look forward to seeing you again here and for all the latest statement David Muir tonight. On world news here.

This transcript has been automatically generated and may not be 100% accurate.