There are perks—aside from healthy eating—in being vegan or vegetarian, at least if you live in Bethel, Washington. That’s because Jinesh Varia, the owner of a local luxury townhouse, is offering a special price to those who eat a diet that excludes animal products. Varia says that a vegetarian or vegan tenant at his place —which features a “jacuzzi tub, modern kitchen, fireplace and spacious backyard”—will get $200 knocked off his or her rent.

"I really believe, just like the no-smoking policy that all landlords have today, that we can promote this as a way to spread awareness," Varia said, in an interview with local NBC affiliate King5. The property owner says he’d like to "see if [he] can create a trend."

K5 also notes that Varia, who is a member of Vegetarians of Washington, says he’ll take tenants’ word for it, and “won't spy or check trash.”