The story of Microsoft floating a significant loan to Apple in order to keep Apple solvent in the late '90's is well-known. Microsoft didn't do so out of altruistic impulse; they did so to decrease the odds they'd be the target of anti-trust legislation. I'm sure the c-suite at Google is very aware of that history lesson, and you'd be hard-pressed to find a more likely anti-trust target than Google. Alphabet was a proactive effort to stay ahead of that curve. This is another. It's also why I suspect they either gifted Duckduckgo the domain, or sold it at a modest price. Even if they squeezed Duckduckgo for every penny they could and maximized the duck.com sale price, that's a penny in the couch for Google, and of insignificant benefit, compared to the license to print money that they maintain as a monolith.

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