We previously noted the ironic timing of TIME magazine's Trump "meltdown" cover - as Trump's poll number have stabilized and improved in the last few days. This got us thinking... what happened after each of the last 8 Hillary/Trump TIME magazine covers...

It appears to us that when the Democrats, Hillary, or The Establishment are "TIME-covered", Hillary's poll number stop rising (and even fall)...

But when Trump is "TIME-covered", his poll numbers stop falling (and in most cases rise).

Underlying Chart Source: RealClearPolitics.com; h/t @Peter_Atwater

So - is it TIME for a big swing this Presidential Campaign?