(Update: see the trend graph I found on Earth Hour popularity below.)

Otherwise, we celebrate living in North Korea:

The Earth Hour stunt wants people to turn off their lights from 8:30-9:30PM local time. I plan on having our lights on.

Bjørn Lomborg writes on his Facebook page:

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1.3 billion people in the world live without electricity. Celebrating darkness at Earth Hour sends the wrong message.

Unfortunately, Earth Hour tonight is nothing but an ineffective feel-good event. It does little for the climate in terms of reducing CO2 emissions and distracts us from the real problems and solutions — especially giving light to those in the darkness.

Read my new column in USA Today: http://www.usatoday.com/story/opinion/2014/03/27/bjorn-lomborg-earth-hour-electricity-column/6975265/

And watch a 2-minute video by the Copenhagen Consensus Center: https://www.youtube.com/watch?v=9SVVADAX_cU

Lomborg: Earth Hour just a feel-good campaign

Instead, give light to the 1.3 billion people who still live without electricity.

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UPDATE: It seems sanity is starting to take hold and the global interest in Earth hour is falling off significantly. Here is the Alexa Internet traffic plot for this year plus 2013 and 2012. I’ve added the trend arrow aligned with the peaks of the Earth Hour events over those three years.

Source: http://www.alexa.com/siteinfo/earthhour.org

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