Here is how several of the biggest companies have handled the issue in recent months.

Google Backs Off

Google has kept a pretty low profile in the recent net neutrality debate. The company issued a statement last month when the proposed changes were announced, saying that the current rules were “working well” and that it was “disappointed” by the new proposal. But for the most part, the company has been working within the Internet Association, an industry group that includes Facebook, Amazon and other large online companies.

It’s a restrained approach compared with Google’s aggressive lobbying campaign in 2006 when Sergey Brin, one of the company’s co-founders, went to Capitol Hill to argue for the importance of net neutrality. In 2010, Google teamed up with Verizon to lay out a vision for how net neutrality could work, advocating against allowing internet service providers to provide fast lanes to people who pay more. However, the proposal was criticized by advocates of an open internet because it excluded wireless connectivity and new services from broadband providers.

Apple Enters the Debate

Apple is a newcomer to the net neutrality debate. It made its first filing to the F.C.C. on the issue in August. It espoused a position largely in line with other internet giants, arguing against the creation of fast lanes and emphasizing the importance of an open internet.

Apple’s public opposition to the proposed changes also reflects the growing network of services on offer from the company including Apple Music, a streaming music service that also offers video content, and potentially an internet video service to rival Netflix.

Timothy D. Cook, Apple’s chief executive, said in a statement that all internet service providers should treat all data on the internet equally.

“Equal treatment is critical to innovation in a digital economy and to democracy,” he said. “If the F.C.C. doesn’t provide this basic protection, we urge Congress to intervene.”

Facebook Focuses Elsewhere

During the last day of online protest in support of the rules this past summer, Mark Zuckerberg and Sheryl Sandberg, Facebook’s leaders, posted defiant statements to their personal Facebook pages.