First Cannabis Company to Sponsor Title Contender

Carson, Calif.( April 30, 2018)— Kushy Punch, a premium cannabis brand, proudly announces its partnership with VANES “THE NIGHTMARE ” MARTIROSYAN (36-3-1, 21 KOs), in his upcoming title boxing match against undefeated World Middleweight Champion GENNADY “GGG” GOLOVKIN (37-0-1, 33 KOs). Golovkin vs. Martirosyan will be televised live on HBO World Championship Boxing beginning at 11 p.m. ET/PT from the Stubhub Center, in Carson, Calif.

The partnership marks the first time that the California State Athletic Commission, and HBO, have approved a cannabis company as a title contender sponsor.

Ruben Cross, CEO of Kushy Punch, said of the announcement:“Our sponsorship signals a welcome turning point for the sport and how it is marketed to a new generation of viewers. As an underdog like us, Vanes embodies our core values: hard work, a passion to be the very best, and an unrelenting dedication to improving our craft. Win or lose, we know he will take the fight to Golovkin.”

Martirosyan will wear the iconic Kushy Punch logo on his boxing apparel and his team will wear Kushy Punch branded apparel during the televised fight and throughout the duration of the sponsorship. Cross added, “This sponsorship is a natural fit for us, for Vanes, and the sport of boxing. We hope it is the first of many more to come.”