Remember when your FB, Instagram and Twitter timelines used to show things in simple, chronological order and didn’t actively try to hide posts you wanted to see?



Pepperidge Farm remembers.

All user feeds were disrupted by social media in order to better control what you see, boost advertisers and partners, and suppress organic growth.



Those changes were originally designed to sell ads. But now they are use for suppression of opinions.

We were all invited to create free content for social media, and it worked. All of you gave them petabytes of content for free, and thrilled as you connected with others and gained followings.



As soon as it was convenient, these services turned on creators, killing discovery.