Adult website Pornhub has launched a new campaign to make ‘that time of the month’ less miserable for women. They have started an initiative called ‘F*ck your period’ which will give the user a free premium membership for five days. It will be available once a month depending upon the user’s menstrual cycle. This campaign aims to advocate the idea of orgasming during your period.

Period cramps and mood swings are quite common, which is why to alleviate that pain and stress, this campaign has been started. To quote the site, “a chance for us to help take some of the bite out of shark week by providing you with the perfect motivational material for some much needed sexual healing: Pornhub Premium. Because an orgasm a day keeps the Midol away.” There are a lot of myths associated with having sex during your period. It is also considered to be painful, but there have been some studies which state otherwise.

The University of Virginia had conducted a study in 1999 which says that women can experience an increase in orgasm sensitivity. It creates a rush of blood flow to the pelvic area and can thus ease the pain. On basis of this, the site has launched the campaign to help women get through the period phase. Having an orgasm during menstruation can also release chemicals harmful for the body. The site has shared a video which shows the benefits and promotes sexual healing.

Take a look at the video below which explains their campaign:

The user has to fill out some details on their website and it will calculate the next date of your period and you can enjoy the premium services. The site is trying to make periods as a good welcome as compared to the anxiety and tension women usually face. So, the next time you want some relief from your period cramps, Pornhub will be happy to welcome you.

(The above story first appeared on LatestLY on Feb 01, 2018 03:29 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).