Snark in the waters

Spike has announced the hosting lineup for Saturday's VGX awards show, in which Geoff Keighley will be joined by The Soup and Community star Joel McHale.

As if it hasn't been difficult enough to take this awards program seriously. From corporate sponsored categories, to the overall trailer-to-award-presentation ratio, to the insipid "Binge Responsibly" tagline (a phrase so contradictory and unfunny at face value that I assumed it was a joke Max Scoville came up with), it seems hard to imagine the producers capable of creating a more vapid way of honoring games.

But bringing on a host whose career is literally built on of a foundation of sarcasm? That's the cherry. It's as if they are begging people to completely disregard any pretense toward recognizing excellence in gaming, perhaps as part of an overall strategy to eventually just have the show become a solid block of advertisements.