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SURAT: Next time you want to buy organic vegetables, pulses, sugar, molasses etc., they will be delivered at your doorstep by progressive organic farmers in the Diamond City. You just have to place your order on their website.

Thanks to the city-based Saurashtra Jaldhara Trust (SJT) for taking up a unique initiative ‘family farmer’ to connect the farmers and the end users in south Gujarat for supplying agri products cultivated without using fertilisers and insecticides.

The family farmer campaign will be kicked off from the Diamond City in presence of chief minister Vijay Rupani and leaders of the migrant communities from more than 25 states in the city from Abrama in the city’s Mota Varachha on June 8.

Mathur Savani, chairman of SJT told TOI, “The concept is unique and aimed at providing organic agri products, vegetables and fruits to the door steps of the residents in Diamond City. Farmers doing organic farming will be picked up from every village in Surat and south Gujarat region to join in the family farmer initiative”

Savani added, “Farmers cultivating organic agri products will join the initiative and that they will have to pass through the inspection by the experts from the Navsari Agricultural University (NAV), which is our partner. Once the inspection is successful, they will be registered on the family famer programme for supplying organic agri products to the end users."

Asked how the programme will work and the role of SJT, Savani said, “Our job is to connect farmer and consumers. The registration for farmers and consumers is free of cost. Suppose there are 25 families in a residential society who want to order organic agri products then they will have to connect with the farmers on our website familyfamerabhiyan.com”.

According to Savani, the farmers will home deliver the products thereby abolishing the role of middlemen and brokers.

Chandu Surani, a progressive organic farmer who is part of the family farmer campaign said, “We have two organic farms in Surat’s Kosada and Katargram where we are cultivating sugarcane, vegetables, pulses including paddy and wheat using cow dung fertiliser. Like we have family doctors, we want to become family farmers".

