The craft will travel across the US and reach the places where there isn't -- yet -- a brick-and-mortar dealership. That said, the first stops on the cross-country tour are all cited close to existing Tesla locations, including Portland, Seattle and Tampa. Users in other locations, however, are encouraged to request a car visit their hometown on the Tesla Explores website.

It'll be interesting to see if Tesla spends a long time touring these vehicles in states where its sales model is outlawed. For instance, in Texas, the dealership lobby fought hard against the company's direct-to-consumer business. Will these booths, in which users can effectively pre-order a car online, much as they could at home, constitute a violation? Probably.