“You used to be much more…’muchier.’ You’ve lost your muchness.”

–Lewis Carroll, Alice In Wonderland

I saw the movie as a child, but I first really fell in love with Alice in Wonderland in middle school. I checked it out from the library on a whim while stocking up on reading material for the trip to my aunt’s wedding. I read it on the flight there and loved it so much that I read it again on the trip home.

I have similar feelings about Hello Waffle. The company has only been open for a couple of months, but already the owner, Christine, has hooked me. Her eyeshadows are beautiful, her collection concepts are well thought out and her customer service is lovely. So, naturally, when I heard that her “Painted Flowers” collection was inspired by Alice’s story, I had to have it. Thankfully, this collection has a perfect amount of “muchness.”

Company overview

Because I’ve been ordering from Hello Waffle for a while this isn’t a true first impressions post, but this is the first time I’ve featured the company on this blog, so here’s a quick summary of the brand. Hello Waffle is a Canadian-based company that sells eyeshadows and tinted lip balms.

Lip balms, sold in a chapstick tube, are $5 each, or she sells clamshell samples for $2 a pop. Shadows can be purchased as ¼-tsp. sample baggies for $1.50 or ¾-tsp. full sizes for $4.50; she also offers full collection sets at a 15% discount. Shipping is $6 within Canada and internationally. While that is on the pricey side compared to what American customers may be used to, it’s a very affordable option for other international customers. I just plan accordingly and make less frequent, larger orders.

Her turn-around time is about 1-2 weeks. The only time she went over the TAT, she messaged me in advance to let me know when she would be able to ship (just a couple of days past her time – I probably wouldn’t even have noticed!) and told me to pick out a full-size freebie to make up for it.

Christine also has very accurate swatches on her website, and includes photos of each product swatched four ways: over bare skin, over Too Faced Shadow Insurance, over Glitter Glue and wet. Because of this, I have never been surprised or disappointed by a color being different than expected, which is among my biggest indie pet peeves.

Swatches

The Painted Flowers collection has 14 shades. I have nine of them to show you today.

(The names of Hello Waffle’s first three eyeshadow collections were changed recently. Because you may have seen these shades mentioned by their original names, I’ve included them in parenthesis with the new names to help ease confusion.)

My picks from this collection are probably Beneath Oxfordshire, Hearts, Dormouse and Locked Doors, but that’s just due to color preference. All of these shadows have a really wonderful, buttery formula and feel really high end. No duds here!

Hello Waffle cosmetics can be purchased here. Do you plan on picking anything up?

All products featured in this post were purchased for my personal use with my own money. All opinions presented in this review are my own.