"It's not that we need new ideas, but we need to stop having old ideas."

Edwin H. Land

MAIN CHALLENGE: NEW CARTRIDGE

After endless hours wasted with conceptional detours and origami battles, this approach directed us to the perfect solution of how to re-start packfilm production without the pre-investment of millions. Looking super easy at first sight, it soon turns out that the classic way of how to fold 10 images into a tiny, completely light-proof cartridge with 2 different levels and many sophisticated, almost invisible tiny features, is almost as complicated as winning the soccer world championship with the Austrian Nationalmannschaft.

After zillions of hours discussing this topic with my network of experts including many team members of the original packfilm production team, it was the SUPERHERO with the smallest rucksack full of old ideas, UWE MIMOUN, who pointed us towards a simply brilliant, super easy and even environmentally friendly new concept. In my opinion, this concept is even better suited than the old one to fascinate new generation customers, perfectly aligned with the new positioning of NEW PACKFILM 2018, as a niche market product in a more and more digital world.