This Week in Taco Bell is For the Win’s weekly roundup of Taco Bell news and the internet’s foremost source of aggregated Taco Bell content.

This week’s top item of Taco Bell news does not expressly concern Taco Bell, but it is nonetheless extremely important: The University of Kentucky is offering an undergraduate class called “Taco Literacy: Public Advocacy and Mexican Food in the U.S. South.”

Taco college, bruh. It’s a brave new world out here. “Sorry guys, I can’t go out tonight, I’ve got to eat tacos for class.” At Vice, Javier Cabral takes a closer look at the coursework and speaks with professor Steven Alvarez. Quoth Alvarez:

We’re examining transnational community food literacies and how these connect the stories of people and food across borders. We explore the history of networks of Mexican and Mexican-American food in Kentucky by writing about recipes and rhetorics that deal with things such as authenticity, local variations and preparations, and how food literacies situate different spaces, identity, and forms of knowledge. This is in our class intro…. I have students doing restaurant reviews and taco tours in the area that is now known as “Mexington,” a.k.a. the barrio of Lexington. I make my students post on Instagram and use hashtags as a form of archiving.

Studying tacos in college sounds hilarious and delicious, but it is probably also fascinating. Practically every food thing we now eat originally developed because of some combination of availability, necessity and cultural exchanges, and learning about them is always way more interesting (and more valuable in my occupation) than anything I remember from traditional classes, like math. Did you know the word “taco” comes from little packages of explosives used in Mexican silver mining? Well, it (probably) does!

Alvarez’s syllabus and much of the class’ coursework are online. Right now, the course is part of the university’s Writing, Rhetoric and Digital Studies department, but maybe in time students will be able to major in tacos. Dare to dream, kids.

Brookings, S.D. is getting a Taco Bell

About 30,000 people live in Brookings, S.D., and every one of them lives menos. That city, the home of South Dakota State University and the fourth largest in South Dakota (coming for you, Aberdeen!) does not currently have a Taco Bell. The nearest Taco Bell, according to Google Maps, is 50 miles away.

All that is about to change. From the SDSU Collegian:

The restaurant will potentially be located north of Lowe’s Home Improvement on 25th Avenue according to Dennis Bielfeldt, co-owner of Den-Wil Properties in Brookings. Bielfeldt owns the 25-acre field north of Lowe’s. Bielfeldt said Taco Bell is something students will enjoy and can easily get to…. They are trying to provide some amenities they feel would benefit Taco Bell in a college town with some of that outdoor patio-type seating,” Struck said. “They were trying to cooperate and make it bike friendly and providing some bike racks.”

A bike-friendly Taco Bell with outdoor patio seating? Every town in the world could use more of those. Seems worth checking out next time I’m in Brookings, S.D.

The article also includes optimistic quotes from the manager of a nearby Taco John’s who welcomes the competition. That guy should probably try eating Taco Bell so he can understand that there is no competition. This Week in Taco Bell ate at Taco John’s one time. Never again.

Taco Bell’s CMO outlines “digital marketing’s 7 paradoxes”

Ah yes, the 7 paradoxes of digital marketing. I might react to this article with snarky jokes about ridiculous contemporary digital-marketing language — “Brands must be global and local.” But then, I’m the guy who writes weekly tributes to Taco Bell in a digital medium, so apparently whatever they’re doing is working.

Something at Olive Garden supposedly tastes like something at Taco Bell

I find this review extremely hard to believe, in that it derisively compares something served at Olive Garden to anything available from Taco Bell. Olive Garden is terrible and no one should ever eat there regardless of its limitations on breadsticks or lack thereof. Taco Bell, meanwhile, rules. If you’re suggesting that you’re unpleasantly surprised to learn that something from Olive Garden tastes like something from Taco Bell, then you and me have nothing in common.