What if we got the chance to re-brand the Cleveland Browns? The recent hullabaloo over the Browns' recent re-brand had us asking that question. After witnessing the April Fool's PR stunt by division rival Cincinnati Bengals, we knew this was the perfect opportunity to turn our ideas into something tangible. When researching as much as we could about the Browns' branding history, no element intrigued us more than Brownie the Elf. We knew there was enough history there to make Brownie the centerpiece behind our re-brand. Firstly, elves are mythical creatures.

No other NFL team can claim that. The most iconic iteration of Brownie was created in 1950, representing a time when the team was a winning, respected franchise in the NFL. This year marks 65 years since that particular Brownie the Elf logo was created, meaning it's high time to resurrect him. Given Art Modell was the original reason Brownie is no longer with us, it only seems right to re-take Brownie for ourselves. It's time to move on from the helmet, folks, and re-introduce a fresh version of an already-beloved mascot that actually evolves the Cleveland Browns brand (more than a helmet, anyway).