The impending public filing of the expected DOJ antitrust case against Google means big change is afoot for U.S. antitrust enforcement for Internet platforms.

As we look ahead, it’s important to not miss the forest for the trees.

The Senate is having an antitrust hearing on Google. The House is soon releasing a report on Big Tech antitrust. And the DOJ and states are expected to file an antitrust lawsuit against Google.

Some background on my insights and predictions below.

Thirteen years ago, I testified before the Senate Judiciary Antitrust Subcommittee in opposition to the proposed Google-DoubleClick acquisition. I accurately warned of “the stakes of lax antitrust enforcement…” and “missing the forest for the trees,” because the merger obviously “would create extreme market concentration horizontally and vertically, and also tip the online advertising market to a bottleneck.” Since then, I have copiously chronicled Google’s antitrust issues on Googleopoly.net.