For our latest mission we posed as city workers providing a ridiculous solution to the “texting and walking” epidemic in New York. Our team of 60 participants divided into two groups: Half were “Seeing Eye People” wearing orange vests, and half were individuals texting and walking, connected to the Seeing Eye People via leashes. The Seeing Eye People claimed to be part of a Department of Transportation pilot program.

Later in the day, we staged a second version of the project where our Seeing Eye People went up to real people texting and walking on the street and offered the service. Here are the results: