The Design Sprint is a process for testing new ideas, validating products, and solving business problems faster. Originally created by the team at Google Ventures (GV), the Sprint framework was designed to condense the process of defining a problem, creating solutions, and testing with users into just one week.

By bringing together a small team of key stakeholders for this intensive (typically 5-day) period, we democratize the problem-solving process by placing participants on an equal footing, regardless of title, standing, or office politics. The exercises in a Sprint are explicitly designed to minimize the often endless debate and conversation that slows down the traditional group brainstorm.