Perhaps you've heard of him. Or, perhaps you're sick and tired of hearing about him. According to data from social media analytics company Wayin, Donald Trump was far and away the leader in terms of overall Twitter volume for the month of July, and "Donald" was by far the most used term, indicating that it's his celebrity status and downright bonkers personality that's driving this swell of attention. "Chapo," a reference to the Mexican drug lord El Chapo, who escaped from prison this month and has had an ongoing beef with Trump ever since, is one of the terms most often associated with positive Tweets about Trump. After Chapo, the next positive term is "pancakes," because of the constant retweeting of posts like this one, which should be all the proof we need that this campaign is one big, flashy farce.

Unsurprisingly, the most negative term associated with Trump tweets, after Donald, is McCain, reflecting the backlash Trump received after arguing that Senator John McCain isn't a war hero.

Ranking second in terms of volume is Hillary Clinton. The most used term in Clinton tweets was her first name, highlighting the fact that she's a celebrity in her own right. Her most positive terms were "Bush" and "#DEMOCRATS," indicating that she is widely considered the frontrunner for the Democratic party.

But what's more telling is the fact that "Bill" is one of the terms most often used in negative tweets about the former first lady. It's been included in substantially more negative tweets than terms like "emails" or "#Benghazi," the two persistent issues that are often cited as the biggest obstacles for Clinton to overcome in 2016.

Clinton isn't the only one catching flack on Twitter for a relative's behavior. Unlike Trump or Clinton, the term most often used in reference to Republican candidate Jeb Bush isn't his first name. It's his brother's. "George" is the top positive and the top negative term related to Jeb.

"Clinton" is also toward the top of both the negative and positive lists for Bush tweets, and "Trump" is high up on the list of negative terms, a strong sign that the social media masses, at least, see Trump as the only thing standing in the way of another Bush versus Clinton election.

The social conversation surrounding Senator Bernie Sanders is oh-so Bernie Sanders. The self-described Democratic socialist, who has adopted the slogan "This is not about me. It's about you," is right. Neither his first nor last name make any appearances in the top terms. Instead, the term most often used in relation to him---which is also the most positive term---is "#FeeltheBern," the rallying cry of his supporters. The word "honesty" ranks No. 2 in positive terms.

But on the negative list, Sanders' biggest challenge is clear as day: "Hillary" and "Clinton."

Activity around the Scott Walker campaign spiked on July 13th, when he announced his candidacy, but since then, it hasn't fluctuated as much as it has for other campaigns. Wayin 's Walker data is slightly tougher to read, with generic terms like "campaign" hovering toward the top of both the positive and negative lists.

What the Wayin data does reveal, however, is that Walker's work as Governor of Wisconsin is driving the bulk of the activity. "Wisconsin" is the most used term associated with his campaign, and it appears high up on both the positive and negative lists of terms.