AppCoins is an open and distributed protocol for App Stores using blockchain technology and smart contracts







Serving over 200 million users, AppCoin (APPC) tokens are the new native currency of the app economy that ensures trust without intermediaries. By 2020, 4 billion people will have a smartphone. The potential of the app economy is larger than ever, yet it still presents three main challenges:

The inefficiency of mobile advertising. There are several intermediaries between the developer and the user, reducing transparency and the potential return for developers.

The inaccessibility of In-App Purchases. Today, only 5% of smartphone users are making in-app purchases and payment intermediaries increase overall costs.

The App Approval process is not transparent. It is still difficult to confirm the identity of the developers and there is no universal approach used by App Stores.

AppCoins redesigns app advertising, IAP and app approval flows through a circular model. As a higher share of the advertising and IAP revenue is kept within the app ecosystem, more value is rooted back to the app economy. Being an open protocol, it provides transparency. As industry players can now comprehend the protocol’s workings, it also provides more trust. Multiple app stores can implement and benefit from the open protocol and more stakeholders will contribute to its development and adoption. Furthermore, simple API integration will allow easy implementation.

Through AppCoins it is possible to integrate application stores, users, developers, advertisers and OEMs. This system is app store agnostic, existing across different mobile platforms (Android & iOS). In this system, the different app stores act as oracles of the smart contracts which are associated with each of the platform’s core transactions (see whitepaper for details). This system creates a trust layer for the economy, rendering many middlemen obsolete. AppCoins can become the universal language of the app economy.

AppCoins ERC20 tokens will be created during a Token Sale event. The AppCoins financial transactions are associated with respective smart contracts. These transactions are carried out by the different ecosystem actors: users, developers, OEMs and app stores.

As a cryptocurrency, the AppCoin token will benefit all stakeholders of the app economy:

For Users, a trusted environment with new purchasing possibilities.

For Developers, a transparent and efficient way to monetize their apps and build a reputation.

For App Stores, a new universal language that ensures trust without intermediaries.

In summary, the protocol includes a novel Proof-of-Attention system. Users, app stores, and OEMs receive tokens through the Proof-of-Attention concept as a reward. Developers that want to advertise their apps can be sure that the user has installed and used it. The users reinvest their tokens via IAP. That creates a market efficiency that boosts the AppCoins economic growth

A project supported by Aptoide App Store. Aptoide is one of the largest Android App Stores, with over 4 billion downloads, 200 million users and direct engagement with over 12,000 developers including Gameloft and Zeptolab. Aptoide has a network of over 70 corporate partners, including OEMs and Telecom companies such as Xiaomi, Oppo, Meizu and Vivo.

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