Haligonian Andy Bowers started a 24-hour fundraiser for the non-profit that supports homeless women and children

More than two thousands dollars has been raised for Adsum House in response to a billboard in Halifax's north end.

The ad in support of Lorne Grabher's licence plate battle recently popped up on Barrington Street.

His personalized licence plate featuring his last name was revoked in 2016 following an anonymous complaint that it supports sexual violence against women.

The "Grabher" billboard inspired Haligonian Andy Bowers to start a 24-hour fundraiser called 'HelpHer' for Adsum House, a non-profit that supports homeless women and children.

"How about we bypass the billboard and raise some money and awareness for more important things? Like maybe all the fantastic work done by Adsum House?," Bowers wrote on the GoFundMe page.

The organization's spokesperson, Kathy McNab, tells The Sheldon MacLeod Show the fundraiser was unexpected but it's much appreciated.

"It's incredible that people get behind a story, take something good out of it and say, 'Let's do something great. Let's give to someone in the community who really needs it and help people who are directly affected by sexual violence,'" she explains.

In addition to the $2,175 collected from 113 people through the 24-hour pop up fundraiser, McNab says the organization saw an increase in direct donations.

On Twitter, Bowers says even though the GoFundMe campaign has ended, contributions to Adsum House can still be made through its website.

