Kiwis spend 56 hours or 47 per cent of their average waking hours in a week on a digital device.

New research shows Kiwis love their digital devices but are reluctant to try new tech.

Data from research company IDC reveals Kiwis own an average of 6.5 digital devices with 67 per cent of them being connected to the internet.

The ConsumerScape 360° survey, which involved 1400 New Zealanders, also showed we enjoy being online. Kiwis spend 56 hours or 47 per cent of their average waking hours in a week on a digital device.

But while we love our current devices, we are not that keen to try new ones.

Only 12 per cent of New Zealand consumers say that they "always want the latest and greatest electronic devices", compared to 23 per cent worldwide.

"It appears New Zealand consumers will adopt digital services and tech if there is a desired use case. There is apathy towards new technologies and services where the benefit is unclear," said Shane Minogue, IDC New Zealand's research manager for telecommunications.

"For example, just 18 per cent of New Zealanders surveyed said they used virtual reality more than once in the past year, compared to 38 per cent on average across all countries surveyed," Minogue says.

The survey also showed we are using streaming services and Facebook at a higher rate than most other countries.

Data revealed 22 per cent of New Zealanders say streaming is their primary method of watching TV. The worldwide average is 14 per cent.

It also showed 26 per cent paid for premium streaming services for television, gaming and music.

This is the same as the worldwide average but significantly lower than the US, where 41 per cent pay.

New Zealand also has one of the highest Facebook activity rates, with 81 per cent of Kiwis using the social network in the last 30 days, well above the worldwide average of 74 per cent.

The survey looks at the importance of digital technologies and services in consumers' lives and shows that New Zealand is leading the way in many aspects of digital adoption.

"In previous years we have seen New Zealand lag behind other countries in digital uptake. This year's results show that New Zealand is now in line with other countries and in many areas, is ahead of the pack," said Minogue.