While Rafael Nadal just set the record for most sets won consecutively on any surface with 50 in Madrid, Roger Federer is far away in Dubai.

The Swiss, who often trains in the United Arab Emirates, was on hand to help Rolex open its biggest boutique store at The Dubai Mall.

Up close with Roger????????????

Roger Federer visited to The Dubai Mall today for the grand opening of the world's largest Rolex boutique⌚(????Via tipsfromlips IG) pic.twitter.com/LrKdwlOI7J — Suama (@suamax8) May 9, 2018

Federer is a brand ambassador for the luxury watch company, along with fellow players Grigor Dimitrov, Milos Raonic, Garbine Muguruza, Jo-Wilfried Tsonga, Angelique Kerber, Dominic Thiem and Caroline Wozniacki.

aeworld_mag on IG

Today Rolex, with ambassador and global tennis star Roger Federer, have unveiled their biggest boutique in the world at the Dubai Mall new fashion extension. pic.twitter.com/WlmqDOCd1l — yukko (@fu_yukko) May 9, 2018

The 20-time Grand Slam champion opted to skip the clay season for the second year in a row, leaving Nadal free to dismantle his opponents one by one on dirt. The Spaniard is currently riding a 21-match winning streak and is the clear favorite to win Madrid.

But Federer doesn't seem concerned. Skipping the clay season worked well for him last year, and he's made it no secret he's prioritizing the grass season.

Roger Federer Instagram story update☀️???????????? pic.twitter.com/Ou70z1UelS — Suama (@suamax8) May 2, 2018

He does seem to be at least somewhat inspired by Nadal's streak though, as he sported a sleeveless shirt—a rarity in the 36-year-old's wardrobe. It's also often over 100 degrees in Dubai this time of year.

A post shared by Артем прутянов (@prutya53) on May 4, 2018 at 8:25am PDT

Federer is expected to start his grass-court season in June in Stuttgart.

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