Hello Again! 👋

Welcome to our first of many weekly updates. The goal of these will be to help everyone stay informed with what’s going on here at Current.

Last week we announced a recap of our Q1 updates. We touched on everything we’ve been working on between January through the end of March — and there was a lot!! We’d like to thank everyone for their support, praises and constructive feedback. Below is a summary of the latest news since then.

Marketing & Partnerships 👀

User Acquisition 👨‍👩‍👧‍👦

Over the last week, we began testing a variety of user acquisition campaign strategies across Instagram and Twitter with promising results. We added nearly 80,000 installs last week alone. These downloads, at one point, propelled Current into the 18th most downloaded iOS app in the USA entertainment category.

The results were extremely promising and we plan on scaling these types of campaigns over the upcoming weeks. We will keep you guys updated on the progress and user counts via Telegram! 🤗

Partnership Updates (Sneak peak)

The founding team was on the West Coast earlier this week to continue in person talks with two major potential partners in the entertainment space. Shhh….details to come as things progress! 😊

Product 👨🏻‍💻📲

Backend Scaling Improvements (Ongoing) 🏌

The test campaigns we ran for user acquisition enabled us to stress test our backends scaling abilities and get things in order for a high volume of users joining the platform. This is continually being improved upon as we increase the scale of these campaigns.

Protocol (Update!) 📈

Things on the protocol front are progressing nicely and are still ahead of schedule for release!

First, In order to reward users for their time on the platform, we must be able to define that their streaming duration is legitimate. This is one of the most, if not the most integral components of the token dynamics. The development team wrapping up the play legitimacy algorithm and is testing it as we speak.

Additionally, once we’ve verified that play, we must also verify the users attention and capturing data on how long they’re viewing content on the screen. This attention processing algorithm is in progress and nearing completion.

Once we have both of these data points, we’re able to calculate and process the reward, before it’s distributed to the user. This reward algorithm is also nearing it’s completion and will be tested in the coming weeks.

A full technical write up on how the protocol works, and its various components will be provided in a separate post in the upcoming weeks.

White Paper v1.3 📋 (ComingSoon!)

We’ve been working on a complete overhaul of the white paper, Version 1.3, including a variety of updates including updates and improvements to the protocol, token dynamics, roadmap, and FAQ just to name a few. We’re planning on releasing this soon!

Community 🌏

In effort to better connect and answer questions, we’re planning more frequent AMA’s with someone from the team! Since Dan’s virtual presentation next Friday has a Q/A format, we’ll plan for our first AMA to begin the week of May 7.

Upcoming Events 🎉

Our CEO, Dan Novaes will be speaking at the world’s largest Virtual Crypto Summit, Friday, May 4th, where he’ll be discussing the future of blockchain and crypto along with 10 other industry leaders such as Neil Patel and Daniel Schwartzkopff!

There will be plenty of Q/A time at the end, so come with questions!

register here 👉 https://virtualsummit.kindads.io/

On Wednesday, May 16th, Current will be in New York City throwing an invite only event alongside CoinDesk’s Consensus conference. This is an opportunity to meet with industry leaders, advisors, backers and some of the best teams in the blockchain industry.

We’ll be sending out RSVP’s for this event in the upcoming week.

Telegram Contest 🎈

Next week, we’ll also be announcing a new contest! Stay tuned.

Curated Content 📚 🎥 🎶

What We Are Reading, Watching, and Listening To?

Every week, from here on out, we’ll be including a handpicked list of our team’s favorite articles, videos and tracks on and off Current.

See you all next week! ✌️

Dan Novaes — CEO Current Media