General Motors’ Hummer was an SUV based on the design of the military vehicle known as the High Mobility Multipurpose Wheeled Vehicle, or “Humvee.”

DETROIT — General Motors is resurrecting the Hummer, buying Super Bowl airtime to debut an all-electric pickup version of its gas-guzzling, military-style SUV, which was discontinued a decade ago, according to people familiar with the plans.

The Detroit automaker has signed NBA star LeBron James to appear in a new commercial during the Feb. 2 event, according to the people, who asked not to be identified because the plans aren't yet public.

The vehicle, which was first reported Friday by The Wall Street Journal, will be sold under the automaker's GMC brand instead of a standalone brand, as it was before, according to one person.

A GM spokesman declined to comment on the company's plans. Shares of the automaker closed Friday at $34.65, down 1.2%.

The new Hummer model is expected to go on sale by late 2021 or early 2022 as part of the automaker's pivot to all-electric vehicles, including at least 20 new vehicles globally by 2023.