Nestle has pulled an image from its Kit Kat Facebook fan page because the mascot featured in it resembles Pedobear.

Pedobear is an internet meme of a pedophilic bear used to mock pedophiles.

The company wrote on its Facebook page yesterday: "Drum roll please ... Kit Kat is on Instagram," above an Instagram photo of a man in a brown bear suit at a drum set.

Nestle said in a statement: "We produced this photo – of a real guy in a bear suit - to launch Instagram through our Facebook community. The picture is not Pedobear.

"We had never heard of Pedobear. But when the possibility of its similarity to the so-called 'Pedobear' was raised with us, we immediately removed it.”

Belfast Telegraph