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Madison - Chris McIntosh, director of development at the University of Wisconsin since December of 2014, on Thursday was named Associate Athletic Director for Business Development.

UW athletic director Barry Alvarez announced the move. McIntosh begins his new appointment immediately.

“I’m thrilled to have Chris join our senior staff in this new position,” Alvarez said in a UW release. “His background as a student-athlete with our football program, as a professional football player and as a businessman give Chris the perfect combination of skills and experiences to thrive in college athletics. He was an integral part of our Rose Bowl teams in the late 1990s and he will be a great contributor to our department going forward.”



In his current role, McIntosh has been charged with identifying, developing and enhancing new and existing sources of revenue for UW Athletics. He has cultivated corporate sponsorships; negotiated and secured new apparel, licensing and merchandising partnerships and helped to enhance Wisconsin’s current sponsorship program.



“It means a great deal to me to give back to my alma mater in this role,” McIntosh said in a UW release. “As a former student-athlete who had a terrific experience at Wisconsin, I am excited about doing what I can to ensure that future Badgers have the kind of experience I had.”



Before returning to UW, McIntosh spent almost four years as co-founder and managing partner of one of the most successful mass participation events, billed as the “Nation’s Largest Women’s Fitness Event.” In that time, the business served more than 250,000 customers, generated eight-figure annual revenues, and produced more than eighty events across the nation.



McIntosh also served as president of Body Basix, a health, wellness and fitness company. He is co-founder and managing partner of be fitness and wellness center in Delafield, Wisconsin, a boutique health club serving more than 1,000 households in the Lake Country area.



McIntosh, a graduate of Pewaukee High School, was a consensus All-American offensive tackle and Outland Trophy finalist for the Badgers in 1999. He captained Wisconsin’s back-to-back Big Ten and Rose Bowl champions in 1998 and 1999 and started 50 consecutive games at UW. He was a first-round draft choice of the Seattle Seahawks in 2000 and played in Seattle for three seasons.