How big are the stakes for banks facing down newer, more technologically savvy financial upstarts? It’s likely do or die, Moody’s Investors Service argues in a report out Wednesday.

While established banks have some advantages, fintechs are muscling in on their turf when it comes to newer products and services, like payment processing. Companies like Square Inc. SQ, -1.23% , Alipay, and WeChat Pay are already in the space, but Moody’s also notes that big consumer technology companies like Google GOOG, -1.10% , Apple Inc. AAPL, -0.51% and Facebook Inc. FB, +0.02% could take an interest.