In front of the Anaheim Convention Center

The NAMM convention is just around the corner (January 18–22) and there’s a lot of preparation that needs to be done to make sure you get the most of your time there and not just play around with the latest gear. One of the biggest opportunities is getting endorsement deals with companies. These can lead to incredible relationships with brands that can open many doors for your career. Here are some tips to help you work the floor like a pro.

Bring one sheets AND business cards

Make sure to print a one sheet that includes information such as your contact information, bio, website and social media links, major accomplishments (i.e. opened for Fitz and the Tantrums), and any notable statistics (i.e. over 100,000 streams on Spotify). Always bring business cards as not everyone will want to take the one sheet. Not to mention using them to enter giveaways at the booths!

Update your website or EPK

Before you head out to Anaheim your website or EPK should be fully updated with the latest tour dates, images, videos, bio and contact information. Check to see if that band member who left two years ago is still listed. As an artist you want to make sure that your online presence is professional and current like this.

Only talk to companies you want a relationship with

If you approach a brand that you’ve never used their product or even worse don’t like what they’re selling don’t waste your or their time. They will know if you’re talking to them just to get free stuff and it’s a huge turn off. Remember the point is that you want to establish relationships with companies YOU LOVE. If you’re already posting images on Instagram when you got a brand new Fender strat or an Orange amp, those are the ones you should be talking to.

Posing in front of the THRONE after chatting with reps from Gibson

Perfect your pitch on describing your music

If you were to describe your music in one sentence what would that be? Did you take longer than 5 seconds to think about it? If so then you need to practice enough so that if anyone asks you that question you know exactly how to answer. Stating you’re a blend of neo-psychedelic prog or a mix between Frank Zappa and Chicago gives them an idea of what your sound is like.

Have your upcoming plan in order

Companies want to collaborate with artists that have something in the works. This could be a tour, album release, music videos, anything that shows that you’re being active and have plans. Even if it’s not 100% at least be informative on any plans you have to show you’re being busy.

Know what you’re asking for and what you can offer

Also have an idea of what you’re asking of them. Are you looking for free product? Push on social media? Sponsorships? Your approach may change depending what you want to get out of it. In addition know what you are able to provide in return such as posts on social media, their banner at an event, create content they can use and many others. Think outside of the box and you’ll be surprised how much you can offer.