In the Technology section of the 1 April edition of the New York Times, Apple has announced the release of CollaborApp™, which is a radically new, and reportedly disruptive concept in business innovation.

Key to CollaborApp™ is the use of an artificial intelligence Bot called “Cogitaire” which surreptitiously tempts, and masterly teases the user into freeing their thoughts and ideas through voluntary thought extraction and cogitation whilst they are happily asleep. Yes, sleeping!

According to an Apple spokesperson, the idea for CollaborApp™ came from the online collaboration process where ideas are shared, and enhanced from different employees across the organization, all with a range of diverse backgrounds and personal experiences. However, with CollaborApp™, the collaboration is not done whilst the user is awake where they are subject to various competing time pressures, and other work commitment distractions. No, this App needs the user to be in a blissful state of slumber in order to be most effective.

CollaborApp™ works via the following process:

Prior to employees going to sleep, they initiate the CollaborApp™ setting on their iPhone and place their earphones comfortably within their ears. Once asleep, the business problem to be solved is then presented to the employee via the Cogitaire Bot, who then unassumingly stimulates the users mental thought processes. By the way, in case you are wondering, Cognitaire’s persona morphs into whatever character imagined by the user in order to get the optimum thought creativity initiated. Cognitaire is also proficient in all known languages, even the most obscure ones. Whilst the user is blissfully sleeping, Cogitaire continually collates and shares all the updated idea solutions generated across the many users participating that night to ensure a passively robust analysis of the problem. In the morning, when the user awakes, an impressive infographic is presented that encapsulates all the innovative thought process developed by the vast employee collective.

Yes, the process sounds quite simple, and accordingly to Apple, it is very effective in generating a range of creative solutions with a much higher innovation calibre typically achieved via traditional collaboration techniques.

Now there is a cautionary paragraph found within the fine print in the Apple CollaborApp™ media release. It advises spouses, partners and others involved romantically, or those that are just curious, not to use the App for reasons Apple state are most obvious, as some things are best left unknown.