Studio South transforms flags into geometric patterns to promote international rugby in Auckland

Studio South was commissioned by Auckland’s waterfront residential area Viaduct Harbour to create a colourful campaign encouraging the support of international rugby in the area.

Their solution transforms the national flags or jerseys of the top 20 teams into vibrant geometric patterns. Each design remains consistent through the use of a rigid grid system that flexes across different formats such as billboards and narrow fenceline flags. The campaign is showcased throughout the area and in an animated form online and on social media.

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Web development: New Territory

Drone photography: Petra Leary