Downtown Detroit's winter festival is back down to one weekend — the "Winter Blast they know and love" — after last year's four-weekend experiment.

It's the 15th year for the festival, scheduled for Feb. 7-9.

Detroit-based Quicken Loans Inc.'s philanthropic arm, the Quicken Loans Community Fund, returns as naming sponsor for a second year. The Campus Martius Park event is officially called the Quicken Loans Winter Blast Weekend presented by Soaring Eagle.

"We experimented last year and tried to keep something going in a steady fashion, which we had heard was of interest from stakeholders, to keep activity going throughout the winter," said Jon Witz, Winter Blast festival producer. "What we learned pretty quickly is people who were coming down for Winter Blast really wanted to come down and experience everything at the same time."

While four weekends may work well for those who live nearby, visitors coming from farther out in the suburbs "want the whole kit and caboodle at the same time," Witz said.

The festival was three days in 2018 and then spread out over four weekends in January and February this year. Last year, the Winter Blast's first two weekends coincided with the North American International Auto Show, but the show is moving to June in 2020.

Winter Blast will remain free to enter, as it was in 2019. The year before, the admission fee was $3 per person or three nonperishable food items.

Attendance hit 90,000 in 2018, but in 2019 fell to around 35,000-40,000 total, despite the four-weekend format, Witz said. He attributed the drop to 2019's record-cold temperatures.

He anticipates a budget around $550,000 for 2020.

As for Quicken Loans' involvement at the end of a two-year naming sponsor deal, Witz said they will evaluate after the event is over.

Ski resort Mt. Brighton is a new sponsor for 2020. It will make snow and offer skiing and snowboarding guidance on a beginner-level ski hill on site.

The event also features ice sculptures, food trucks, activities for families, live music, a winter slide, zip-lining and ice skating.

More details are available at WinterBlast.com.