“Your bulletproof Game and charming personality wont make you look any better when your shirt comes off.”

Looks.

Assets.

Game.

Have two. Three is best, but if you only have one, Game is the most essential.

I realize that I’m heading into dangerous territory with this, but I maintain that looks are an integral part of attraction – sorry, that’s a fact of life – but I’ve never stated that looks cancel Game. In fact I advocate that learning Game is just as necessary as maintaining a good physique.

The problem is with people who can only think in absolutes. It’s always an either-or proposition; Game trumps physique or physique trumps game is horse shit. They’re both important and play off each other. There are plenty of average looking guys who pull tail thanks to Game in spite of their looks, and there are also good-looking guys who pull tail without ever hearing what Game is. But wouldn’t you rather be the guy with both? The guy who can pull women without compensating for personal deficits?

Consider that greater than 66% of people in western society are overweight (33% are morbidly obese). So it stands to reason that 2/3rd of the guys seeking out the community in order to change their lives, outlook and sexual prospects are going to be struggling with obesity from the outset. Now also consider the preferred belief among guys that looks, at least, matter less than personality, Game, etc. in female attraction. This is NOT a coincidence. For these guys it takes more effort to change their bodies than to change their minds.

“Looks aren’t as important for women”

The first thing most men who were previously out of shape will tell you is the marked increase in attention they receive from women after they got in shape. This is perhaps the simplest experiment that puts the lie to this assertion.*

There is a popular misconception men adopt in thinking that “looks aren’t as important for women” and that they’re more forgiving of a few extra pounds if a guy is witty, humorous and/or embodies some combination of the laundry list of nonsensical adjectives they place on their online dating profiles. This is the male version of the body image acceptance social convention women have been promoting themselves for the past 50 years. Don’t worry about getting in shape; money, humor and confidence will make any woman swoon for you. If this were the case the Louie Andersons and Danny Devitos of the world would be swimming in top-shelf poon. I have no doubt that very rich, but out of shape men have a relatively easy time attracting women, but they can’t make a woman genuinely desire to fuck him on a physical level. It’s just the very commercial version of negotiating desire.

While this may seem like a male-specific social convention, guess again; it’s actually a very calculated feminine convention. In terms of feminine breeding strategies and women’s schedules of mating, it is far more advantageous for a woman to engage in short-term breeding strategies with Alpha men during the peak of her sexual viability when she knows there is a social structure ready to accommodate her long-term breeding strategy (i.e. provisioning) with future men. In other words, encourage men to think that “looks aren’t as important to women” so they’ll be more acceptable future providers while breeding in the short-term with men embodying their very specific physical ideal. This is precisely the reason why the “kidult / man-up” phenomenon is so vexing for women today – it threatens this long-term strategy.

Priorities

In accordance with women’s sexual strategies, women place an importance upon looks according to their phase of life. The priorities and importance of characteristics that women will consider prerequisites for intimacy shift as her life’s conditions dictate.

14 – 24 years old: Looks are EVERYTHING. Yes, some romanticism might help complete the fantasy, and Game is definitely a factor, but the priority for arousal is primarily Darwinian. Women will gladly overlook character flaws or a lack of assets in favor of fucking the physical Alpha while she approaches her own sexual apex. For a brilliant study of this take the time to read Dr. Martie Hasselton’s study, Why Muscularity is Sexy.

25-30 years old: Looks are still of primary importance, but other factors are beginning to compete in significance as she becomes increasingly more aware of hitting the impending Wall. While she’s still hot enough to command attention, her hypergamic priorities lean more towards the life time provisioning potential and parental investment potential a Man represents. As she gets closer to 30, she knows she has to play her cards well if she is to cash out of the game while she’s still able to compete with other women. Ambition, character, assets, humor, personality, etc. begin to be more important in the light of a potential lifetime commitment.

30-35 years old: Most single women in this demographic are in varying degrees of denial (aided by social conventions), but on some level of consciousness they realize that they’re past their expiration date and securing a commitment is a progressively more difficult battle with every passing year. Looks lose precedent in favor of assets and status. Game and personality become more prominent, but the primary focus is catching up to the choices she made (or should’ve made) when she was about 28. Locking down a proven commodity – a Man with a reasonable amount of success and status – is the goal now; not a Man with “potential” for that same success. While the physical is still important, she’s more than willing to compromise the physical standards she held at 24 if the Man brings a lot to the table.

35-45 years old: She’s well past her expiration date, hit the Wall and is, graciously or not, accepting the fact that she’s used goods. Any notion of a list of requisites or priorities are a fond memory now. She may play the Cougar card in an ego protection effort. This may seem like she’s back to her primary Looks focus in playing the Cougar, but again, on some level of consciousness she understands that younger Men are doing her the favor by fucking her and in no way expects more than a physical fling. The hope is still, by some miracle, to lock down an aging AFC divorcee in a bad spot, with at least some amount of appreciable assets. Status is nice, looks would be icing on the cake if he’s still got them, but provisioning takes priority above even Game or social intelligence.

Making the Change

Changing yourself takes an effort. The greatest obstacle in change is the first one; recognizing and accepting that you need to change. This is where AFCs and beta males chomp at the bit because they’ve been told for the better part of a lifetime to “just be themselves” and everything will go according to fate’s plan. Then for whatever reason they unplug from the Matrix enough to realize that they’ve been sold a bill of goods and that personal change is necessary for them. They need to change their lifestyle, change their attitudes, change their outlook, change their minds about themselves and yes, change their physiques too.

But change takes effort and people are lazy. They want the quick fix; the magic pill that makes them happy, successful and sexually irresistible. So they flock to guys selling the best program that promises all that for a minimum of effort. Learning Game demands practiced effort, but it requires FAR less physical effort than improving one’s body, and it’s especially daunting for guys unaccustomed to working out. It takes time, energy and dedication all commensurate with how out shape that guy is to begin with.

From Women’s Physical Standards:

There are countless “chubby chaser” websites dedicated to catering to this particular “fetish” for men, but not a single one exists for women, why?. By that I mean there is a percentage in society of otherwise average, fit men seeking out obese women, yet the standard for ideal masculinity seems to remain constant for females by the lack of “fetishes” for obese males. There is such a demand in society by men seeking fat women that businesses have been developed in order meet it, but there is no similar demand on the part of fit women (or one not sufficient enough to register) seeking overweight men. Why do you suppose this is? There has never been a “rubenesque” period for Men – where overweight men were consider the feminine ideal – in history. A muscular athletic build has ALWAYS been the masculine standard.

As I stated in Sexy, men define what is feminine and sexy for women, however the inverse is true in that women define what is masculine and sexy for men. The reason women find particular aspects of Men’s physiology sexually arousing is because the men in the past who embodied them were rewarded with sex often enough to make those traits hard-coded into women’s brains.

Yes, Game is vitally important, as is root level, dynamic personal change. I don’t think I need to explain just how important this is. However, looks COUNT, looks MATTER. What I find amazingly ironic is that looks are one of the few areas of change that a Man has DIRECT control over – his body. Barring physical disabilities, you have no excuse not to be in better shape. Why wouldn’t you want the full package? Stop being so Goddamned lazy and accept that you’ll need to exert some effort and sweat to make yourself more attractive. Game and a positive-masculine DJ mindset are vital elements for your attractiveness and well-being, but they WONT make you look any better with your shirt off.

*Side Note: I should also point out that for as much as women will assert that a man’s penis size is irrelevant to their sexual pleasure, often the first insult they’ll hurl at a man in order to shame him is “I’ll bet he’s got a small dick!” You connect the dots.

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