One challenge that we face is because these IPs are spearheaded from Japan, without the success in Japan, we can't really bring it global. Our first focus is to create the IPs in Japan, then our role is to bring that over to the global market and expand.

Because the main focus starts in Japan, what we can change from the Japanese version into the global version, how we can culturalize it more to cater toward the western market, is a challenge we face.

Our sales is right now much bigger in Japan at the moment. So the developers that we work with would be more focused on the Japan market. But our role from Bushiroad International is to gradually get their support into culturalizing it, which will make our global fans more happy.

For example, creating original content for BanG Dream! is something we look forward to working in the future. But we also need to prove ourselves that this will work in the global market.