Ever run out of something like dish soap, laundry detergent, or Nutella and just wish that you could push a button and order some more? Well, Amazon is looking to make that wish come true with the new Amazon Dash button. Dash is a Wi-Fi enabled button that submits an order for its designated product whenever you press it. The button is attached to whatever surface you choose with the adhesive strip found on the back of each button, so you can stick the Huggies button right on the side of your changing table. A multi-color LED light will blink after you press it to let you know that it worked.

The Dash button has been launched with 18 different partners including Tide, Gillette and Glad. That means that when you run out of trash bags, there’s only one brand you can call on to fill your supply. So if you’re a Pampers user, you are out of luck, because the Dash button will only order you Huggies. For shoppers more concerned with convenience than price or product, a button like this represents an immaculate conception between brands and technology.

Instead of being heralded as “too good to be true” the Amazon Dash button has been largely perceived as “too sad to be true.” Posts on social media in response to Amazon’s announcement were largely speculative that the product might even be a joke. Likewise, commentary has called into question if such a service is even necessary, and even whether or not it is making us stupider. Dash has even been called “the clearest example of where human ingenuity intersects with laziness.” Amazon’s expansion into the laziness market, however, is likely to only get wider. Amazon is also in the process of releasing what it calls “Dash Replenishment Services” which would allow the technology in the Dash button to be baked into hardware so that printers could event order more ink when they ran out.