At the beginning of our journey, all we want is customers. Once we get the first round of those, we want — more new customers. When we get new customers, we want even more and more … For a while, the number continues to increase, but then stops. We often don’t know why is it that it stopped and why does enlargement not last forever, despite the fact that we may have a superior product or service and everyone loves us. Our customers are always happy. So what do we need for a successful expansion?

Članek je na voljo tudi v slovenščini TUKAJ.

We know ourselves — our good and bad qualities

Knowing oneself does not mean that we know everything about what our wishes are. In fact, many people don’t know themselves well enough, or at least not enough to recognize all the good and bad qualities. The first step is to do a self-analysis or ask your friends and neighbors for this — explore what your benefits and weaknesses are, as well as in which areas you excel and which areas it would be better not to tackle, since those are the ones that would likely lead to failure. If, of course, you are not ready to change anything.

We know what knowledge we have and what we must obtain from the outside

As with our good and bad qualities and skills, the case is quite similar with our knowledge — no one has managed to consume the minds of the whole world. It is time to upgrade your knowledge, check what is new in the field, especially particular to your business, and strengthen the areas you are weaker at. Some knowledge should also be bought.

No one is a specialist in all areas. Neither are you

Many entrepreneurs say “I will do it myself”. And then they try hard, devote a lot of time to activities that are not their primary ones, losing valuable time on one hand, and losing money they would otherwise be earning if they were doing their primary business on the other. There is no need. Leave what you are not good at to those that have mastered it. But choose them carefully and thoughtfully, and above all, remember that most expensive does not always mean the best.

We set real goals and we have the energy to realize them

“In two years, I will earn half a million euros a year.” Great goal! How will you do it?

“I’ll get a lot of customers and sell even more products.” Great! How will you do that?

Objectives are some of the best things in the life of every entrepreneur, but they must also follow a realistic action plan. Every goal needs to be backed up with concrete proposals on how we will get there, how we will realize it. We need to know what we will do ourselves and where other experts will be needed. But once we define that — it’s time to get straight to work! Yes, we will have to put in the work, money does not grow on trees.

We know the limits of our activity.

If you have a product with limited production (due to obtaining raw materials or, say, the know-how), calculate what your maximum range is. The same applies for services — if few people have the necessary knowledge to perform your service — set your goals accordingly. But if you have a product or a service that represents “copy-paste” and your market can be unlimited — take advantage of it! In any case, be well aware of the limitations of your activity, since it is important to know how much money you will spend on individual activities and which customers you will be addressing. Yes, that is also of great importance — but more on that in the next blog.

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