And here is a separate video from Google explaining Google TV ads:

Of the 1.3 million, over a thousand went to the specially created web site mentioned at the end of the commercial, for a response of about 0.08 percent. That may seem anemic, but remember that was the number of people watching a less than compelling ad and then going to a web site and it was for overnight viewing (which probably includes a large number of people who have fallen asleep in front of the TV).

Gee, i keep wondering if we had had this service sooner, those public option ads would have been easier to run. And kossacks are surely better at coming up with ad concepts than the DNC and DSCC who continually run flat and tonedeaf ads.

more information here: http://industry.bnet.com/...

For those that may have seen this, this is a repost, (because i foolishly posted it originally at night when no one would see it.) But I think it's important for people to know about their options.