A new 2-minute video by the Madison Project political action committee plugs presidential hopeful Sen. Ted Cruz, R-Texas, as a consistent conservative and non-establishment candidate who can “break the Washington cartel.”

The video comprises television and radio clips of Cruz addressing a half-dozen issues that have controlled mainstream media news cycles and occupied Cruz’s grassroots base. These include the Supreme Court’s judicial activism in its Affordable Care Act and marriage rulings, the nation’s law enforcement and national security crisis caused by illegal immigration, taxes and over-regulation crippling small businesses, and Planned Parenthood performing abortions.

Raz Shafer, a consultant on the video who once worked for Cruz in the Senate, said he wanted the narrative simply to be “we need a leader who is consistent on his positions and who is a real fighter” and then shift toward his “record, passion, and sense of opportunity.”

The point was to portray Cruz as a “consistent conservative” on social, fiscal, and national security issues, as opposed to what Cruz calls “campaign conservatives” who “realize they’re against Planned Parenthood when they’re running for President.”

Neither the Madison Project’s PAC nor Super PAC entities have endorsed a presidential candidate for the 2016 race. But the video implies that may come soon. The Madison Project was the first conservative PAC to endorse Cruz when he ran for the Senate in 2011. Congressional candidates it has endorsed for 2016 include Sen. Mike Lee (R-Utah) and Republican Ron DeSantis, who is seeking the Senate seat Marco Rubio, R-Fla., will vacate for his own presidential bid.