With the embargo lifted, Apple Watch reviews are spreading around the web, ahead of preorders on Friday. We saw a glimpse of the Apple Watch packaging yesterday, but Chinese website ‘Gadget Guy’ has stepped up to offer the world’s first unboxing video for the device.

The ‘exuberant’ demo shows how the Watch packaging resembles a jewellery case. Inside the square outer box is a rounded rectangle which contains the Watch itself, presented on its side with band already connected. An insert helps keep the Watch band in a curved shape when you unbox the lid for the first time. Other items, like the inductive charger and instruction sheets sit in the square box.

Watch the videos after the break.

Lance Ulanoff from Mashable has also posted a Vine of the Apple Watch being unboxed:

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