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Professor Timothy Stockwell from the University of Victoria in British Columbia told MSPs introducing minimum pricing on alcohol would be "courageous and brave" but "without a shred of doubt" would save lives, on 10 January 2012.

The Health Committee was taking evidence on the Alcohol (Minimum Pricing) (Scotland) Bill on Tuesday 10 January 2012.

On whether the bill would be effective in terms of reducing harm from alcohol misuse, Professor Stockwell enthused he was "convinced it will be."

He detailed there was "review after review of evidence" of what works and "pricing and taxation strategies always come up number one."

He pointed out it was unpopular to "increase the price of our favourite drug" and told the committee it was "brave of you to go down this course."

However, the Professor said he believed "without a shred of doubt" minimum pricing would "save lives, reduce healthcare costs, prevent death and injury on the roads" and a range of other things.

During the first attempt to bring forward this legislation, the SNP minority government proposed setting the minimum price at 45p per unit.

A new unit figure will be suggested after research by the University of Sheffield, which is re-running its minimum price modelling to produce the most up-to-date data.

On this issue, Professor Stockwell suggested it was "set at a very good level" and adjusted quarterly with inflation.

Earlier, Health and economics experts clashed over the impact of minimum pricing.

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