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DateMySchool.com, the college dating website founded three years ago by two Columbia students, wants to answer a very old, yet very important, question: Where do attractive people go to college? Today, the site published its annual "hotness index," which claims to show where good-looking students like to congregate. According to this year's data, collected during the week before Valentine's Day from the site's 195,000 users — albeit from just 1,812 colleges — the "hottest" school is Indiana University of Pennsylvania. (For women, it's the University of Minnesota, Duluth; for men, it's also IUP.) And the "hottest" Ivy turned out to be Dartmouth College.

But wait — IUP?

It all comes down to something called the "hotness index," you see. DateMySchool's marketing director, Shreshth Dugar, told The Atlantic Wire on Thursday that the site divided the number of users who had uploaded and saved a picture of themselves by the number of profiles that other users on the same campus had bookmarked using the website's interface. This, Dugar said, reveals the "hotness index."

Fair warning: the numbers aren't exactly comprehensive, and this is definitely more of an index than a study. Though any student or alum of a four-year institution can sign up, DateMySchool is more popular on certain campuses — like Duluth, or NYU — and it's still growing.