Let's face it, Amazon's Fire Phone has been anything but successful, despite its overhyped introduction. The company's first smartphone has, in fact, been such a flop that it's already caused some $170 million in losses. That's quite the amount, even for such a big retailer.

Since it banked on the Fire Phone's success, Amazon apparently ordered quite a few of them, and now it has a lot of units lying around. So it's resorted to cutting the price of the handset multiple times so far. The latest drop, from today, makes the device the most affordable it's ever been.

That's because you can now grab a Fire Phone, SIM-free and unlocked, for just $189. That price level is usually reserved for much lower-end hardware in the Android world, but the Fire Phone does come with caveats of its own, chief among which is that it runs Amazon's forked version of Android which is devoid of any Google apps.

Let's not forget that buying a Fire Phone means you get one year of free Amazon Prime, which in itself is a $99 value. So we're getting closer and closer to the point where Amazon simply starts giving its first smartphone away for practically nothing.

It's amazing to think that when it launched, Amazon was charging $649 for an unlocked Fire Phone. That then changed to $449, $199, and now $189.

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