The goal of a smear campaign is to create an association in our SUBCONSCIOUS mind between a negative emotion and a particular person.

The smear campaign appeals to our caveman brain. Instead of attacking the issue at hand, it attacks the person themselves. It makes us question the victim’s character. It makes us see the victim in a negative light.

And most importantly, it makes us feel as though the victim is different from us.

Julian Assange published leaks from US government exposing the evil deeds that they had committed. One leaked video showed an airstrike in Baghdad of the American military murdering innocent children. At one stage, one of the American pilots said: “Well it’s their fault for bringing their kids into a battle”.

This made the elites furious. Because according to the narrative they push, America are supposed to be the good guys.

Julian Assange isn’t part of the mainstream media so he can’t be censored. His website, (Wikileaks.com) has a large audience, so he can’t be simply ignored. So what else can they do? They can smear his reputation.

The elites have full control over the mainstream media. So very quickly, the mainstream media became filled with negative coverage of Julian Assange. Not just on the news, but on talk shows too.

Rather than talk about the content of the leaks, the media instead focused on a different story: that Julian Assange had apparently smeared shit on the walls of the Ecuadorian Embassy. (A story that insiders say is completely false).

Whether Assange rubbed shit onto the walls or not is entirely unimportant. The viewer certainly doesn’t benefit in any way from learning this information. So why did the mainstream media focus on this insignificant detail to such an extent?

Because they want the audience to build an association in their subconscious mind between Julian Assange and a feeling of disgust.

Smear campaigns appeal to our emotional, subconscious brain. You might agree with the actions of Julian Assange, but after being exposed to the smear campaign of him on mainstream media you might just feel that you don’t like him very much.

Rationally you might agree with his actions, but emotionally you’re not on his team.

It’s cool that he exposed the war crimes of the government and all but he DID smear shit on the embassy walls. So I guess he’s a bit of a werido.

Now your thought patterns have changed. Now you’re less motivated to support him. And the smear campaign is a success.

Whenever anybody with a large audience criticises the elites, they will be smeared.

In the run up to the election any candidate who the elites don’t approve of will be smeared.

Tulsi Gabbard, an american war veteran running for president was smeared as being unpatriotic. Rationally speaking, this accusation is completely absurd. But it doesn’t matter.

The smear campaign doesn’t have to make any rational sense. It only needs to make you feel differently about the victim.

Smear campaigns are incredibly common in mainstream media. They can be easily identified; just look for stories that focus on attacking the individual’s character rather than the issue itself.

(Smear campaigns are actually a tactic used by those with narcissistic personality disorder)

So this the brutal truth about the mainstream media. Behind it’s friendly and comfortable appearance is a world of lies, manipulation, war crimes, money and psychopathy.

The solution to this? It’s very simple. Don’t watch it.

If your goal is to be informed about the reality of the world, the mainstream media will lead you in exactly the wrong direction.

Consume the mainstream media and you become more confused than ever. Your world-view will be based on the sensationalism of the news marketplace and the manipulation of the elites.

You knew the mainstream media couldn’t be trusted. Now you know exactly why.