NEW DELHI: Ace shooter Abhinav Bindra has floated a venture fund that will invest in startups . The Olympic champion has set up an incubation fund, called Shooting Star LLP, in equal partnership with consulting firm Franchise India and an initial investment of $2 million.“This is my first widespread and extensive business venture. A startup is very much like an athlete’s life... There’s no guarantee for success,” Bindra told ET. “There are only challenges but that’s a life I’ve lived for the past 20 years.Shooting is doing very well but it’s not a sport where you can earn a sustained living or economically gain a lot of benefit out of it,” said Bindra, the first Indian to win an individual gold in the Olympic games.Gaurav Marya, president of franchising and consulting firm Franchise India Holding, said the fund will invest in scalable formats with specialised domain expertise in areas such as emerging sports academies, sports injury, rehab, tech, equipment and training, health apps, child development, holistic wellness, organic foods and dairy. The focus of the fund will be services.