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Is this the best poster in the world?

That's the question Carlsberg are asking drinkers across the country - after offering them free booze.

A billboard advert equipped with a beer pump sprung up earlier today near to the Old Truman Bewery in Shoreditch, London.

Several drinkers were happy to help themselves to the free booze - and some even started queueing with their pets.

Stuart Aitken wrote on Twitter: "I know that Carlsberg want me to tweet this - but I can't stop myself. Hats off."

The impromptu party was still in full swing early this afternoon, but if you can't get there then there's still some good news.

Carlsberg marketing bosses said the promotion will be rolled out across the country.

Dharmesh Rana, senior brand manager, said: "We want to get the Carlsberg brand in front of as many beer drinkers as possible.

"To do this, we have to think differently with our approach and can’t just rely on great TV advertising.

"‘If Carlsberg did posters’ is one of many ideas that we’ll be developing over the course of the year to ensure that beer drinkers up and down the country see the Carlsberg brand in a new and engaging way alongside TV."