Taco Bell and Doritos have been good for each other for six years, partnering on popular snack chip flavored taco shells. But they may soon be rivals in supermarkets and convenience stores.

Today, March 22, the Irvine-based fast food chain is announcing its own line of tortilla chips that will hit store shelves in May.

Flavors are Classic, or plain, Mild and Fire, the latter two based on the hot sauce packets Taco Bell hands out at its more than 7,000 locations. Bags are also inspired by the packets as well, which are known for their bright colors and snarky comments.

The company believes customers will recognize the packaging and that it will stand out amid rows of competitors’ snack chips, the company said in an email interview.

The chips are described in singles dating website terms on sample bags sent to the press.

Classic: “I’m crispy and delicious with a touch of salt and a ton of crunch … Enjoy me bare … I can be whatever YOU want me to be.”

Mild: “I’m not the kind to brag, but I’m perfectly seasoned with a little kick and A LOT of flavor. … I’m great for parties or lunch dates or when you’re CRAVING a midnight snack.”

Fire: “If you’re not afraid to be bold, then I’m the one for you. … Dare to dance with me?”

One ounce of the chips contains 140 calories and 8 grams of total fat, 10 percent of the recommended daily value. Sodium content is 5-9 percent of daily recommendations.

Taco Bell restaurants sell tortilla chips as a side item with salsa, pico de gallo, guacamole, and nacho cheese sauce.

It does not plan to sell or promote the grocery store chips at its restaurants, but will have in-store displays in markets as well as social media campaigns.

The company is currently experiencing its most successful launch ever with Nacho Fries, which have extended their stay on the chain’s menu. It unseated the Doritos Locos Taco, which debuted in 2012 to instant success.

Taco Bell’s Doritos-branded tacos feature hard corn tortilla shells liberally dusted with seasoning that resembles Doritos chips as well as packaging featuring the Doritos logo. It has four Doritos tacos on the menu.

Doritos is a brand of Frito-Lay, which dominates the snack chip market. Doritos had a 72.7 percent share of the tortilla/tostada chip market in June 2017, according to research firm IRI.

Taco Bell’s news release did not say if it had any partnerships in its supermarket venture.

Mild and Fire chips will be sold in sizes from 1 to 30-ounce bags. Prices were not available.