Meat & Livestock Australia has sent Australia’s Lambassador, Sam Kekovich, on another diplambatic mission, this time to help the EU out of its current economic woes. Kekovich proclaims that “Europe has lost sight of its lamb heritage”, and will call on Europeans to unite to “rid the world of the dark spectre of unAustralianism” by eating lamb on International Australia Day (January 26). Sam’s whirlwind tour of Europe saw him barbecuing in London, riding a donkey in Greece and enduring a snowstorm in France, all in the name of lamb. “Europe is under threat,” says Kekovich. “They’ve got the EU headquarters in a city named after a sprout and the French eating frog’s legs instead of lamb legs. At least the Italians are on the right track with Lambrettas, Lambrusco and Lamborghinis.”

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View Sam Kekovich’s 2011 address online at The Main Meal. Follow Sam’s 2011 crusade at www.lambassador.com.au. Follow his quest on Facebook.

Sam Kekovich Lambassador Credits

The Sam Kekovich campaign was developed at BMF, Sydney. Filming was shot by Jungle Boys. Post production was done at Jungle Boys and Emerald City Design. Sound was produced at Sound Reservoir, Sydney.