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High School Esports League (HSEL), the largest competitive gaming organization serving high school students and teachers, announced Generation Esports (GE) on Wednesday morning. Generation Esports is a new community-focused esports organization and tournament platform for competitors of all ages.

To commemorate its launch, Generation Esports and its sponsors will host a free online charity tournament to support communities nationwide affected by COVID-19. The “Social Distancing Cup” will have open enrollment from April 10 to May 10, as well as a $30,000 USD prize pool for participants.

As an international entity, GE expands the original charter of HSEL beyond a purely national high school focus to positively impact multiple communities across the globe. It includes individual players, students in middle school to college, active duty military and veterans, corporate employees, adult and youth organizations, and more.

HSEL will continue to host dedicated tournaments for North American high school students, as well as a new Middle School Esports League (MSEL) in fall 2020, under the new Generation Esports banner.

The technology that powers the organization’s tournament platform enables members to easily compete in and engage with today’s hottest games for real-world prizes. The prizes include cash, gaming gear, and vouchers from major brands like ASUS and Viewsonic.

“Today marks a new chapter for High School Esports League and an exciting beginning for Generation Esports,” said Mason Mullenioux, co-founder and CEO of Generation Esports and HSEL. “As the esports industry continues to evolve, one thing remains as important as ever: the people. Generation Esports is a league for all types of communities, unified by the love of video games and healthy competition. With HSEL, we’ve seen the type of positive impact esports can bring to high school students across the United States, and we hope that Generation Esports can do the same for all gamers globally.”

The Social Distancing Cup, in partnership with non-profit Varsity Esports Foundation (VEF), is their’ first post-launch activity. It is a new tournament series created to engage with esports competitors who are isolating themselves or quarantined because of COVID-19. The goal is to fundraise for low-income families during this time of need.

Beginning April 10, 2020, the Social Distancing Cup is a four-week-long open enrollment tournament series. It is open to the continental U.S. and will feature competitive matches in League of Legends, Rocket League, and Teamfight Tactics. The Social Distancing Cup has a $30,000 USD prize pool and features additional winnable goods such as ASUS Republic of Gamers and TUF gaming laptops, hardware, and merchandise, custom jerseys and mugs from Skullz, Viewsonic gaming monitors, Zaxby’s vouchers, and Dr. Squatch Soap.

More information about the Social Distancing Cup and registration is available at the website.

Generation Esports and VEF encourage participants, as well as esports fans and organizations, to donate as little as $5-$25 USD to the Social Distancing Cup COVID-19 Response Fund to support low-income families suffering during this unprecedented global crisis. All donations are tax-deductible and can be made on the website.

In addition, officially licensed Generation Esports merchandise from Skullz is available now and a portion of the proceeds go directly toward the Social Distancing Cup COVID-18 Response Fund.

Sponsors of the Social Distancing Cup include Generation Esports, the Varsity Esports Foundation, ASUS, Midwest Esports, Fusesport, eFuse, GradTech, Sunshine State Games, MSP, Gamer Sensei, Skullz, Viewsonic, Zaxby’s, and more.

To learn more about Generation Esports, visit their website.

For the latest news and updates from Generation Esports, like the organization on Facebook or follow on Twitter or Instagram. There is also an official GenE Discord, as well as a YouTube channel and Twitch channel.