So often, people fall into this trap. Like the frog they get complacent: “Benefits are good (water is getting lukewarm), the company is doing well (wow! the water is getting warmer and comfortable; let me take another lap), my bonus targets are good (let me take more leisurely laps), and I will retire here and live happily there after (internal system is almost paralyzed but I don’t notice it).”

While enjoying such perks, they fail to see that the competition (inside and outside) is getting intense; and just like the poor frog, they get boiled without even noticing it.

Hint: you can click on the cartoon to enlarge it.