Hot Party Game Cards Against Humanity’s Sales Increased During Black Friday Price Hike

Let’s chalk this one up to people feeling generous around the holidays: When the makers of the card game Cards Against Humanity raised prices in a parodic Black Friday “sale” last week … its sales also went up.

“Anyone can do a sale for Black Friday, but nobody but us could get away with raising their prices and risking a ton of sales just to make a joke,” the game’s co-creator, Max Temkin, wrote on Tumblr.

“So how did we do? A little better than last year. We kept our position as the best-selling toy or game on Amazon. My guess is that peoples’ buying decisions just weren’t that affected by $5,” he wrote farther down in that post.

Even though it brazenly advertised itself as costing more than it normally does, the game outperformed its sales from both the previous (normally priced) Black Friday and the week of normally priced days before the “sale.” Sales increased even more the following day, which Temkin called “Regret Saturday.”

“Not bad for an ad that paid us to run it,” he wrote.