I mean, that's the only thing I can imagine. I wouldn't be surprised if EA held a preview event for high ranking industry people (Gamestop CEO in this case) to show off what they've got in terms of next gen.EA's been in bed with Sony for the last few years when it comes to PS3 DLC deals, so this isn't surprising at all. Of course the game will still be multiplatform, but we'll probably see the "get DLC a week early on PS3" relationship continue into next gen.