An Arabic reality TV show that aims to help 1.5 million single Saudis get hitched has launched in the kingdom.

“Tazweej” (Arabic for marriage) would help Saudis “find their soul mates from among viewers”, program host Mohsin Shaikh Al Hassan, a popular radio and television personality, Arab News reported.

The show’s producers were working with 45 match-making institutions in the kingdom, he said.

Marriages are usually arranged in the conservative Islamic kingdom, where relations between men and women before marriage are strictly prohibited.

However, the show also would help men find a second or third wife.

Last year, it focused on pairing up 400 single orphans.

“The program made significant progress after only a year of helping a limited segment, which is why it expanded to include all Saudi celibates regardless of their situation,” Al Hassan said.

“Affluent donators, whether Saudi or expat, will also be urged to help out financially. These generous philanthropists will help grooms pay the dowry and hold a feast or buy food, gold, clothes and furniture.”

He said the program also would answer questions about marriage from viewers.

Tazweej is due to air on the Sella channel on Thursday nights between 8-9pm.