At Shorefast, we think about the planet and its individual places like a cauliflower. Communities are the florets, with small places like Fogo Island comprising the little florets, and big places like New York City comprising the larger ones. The stem of the cauliflower is representative of our economic systems, which, when they work as they should, hold us all together and channel nourishment to the florets to keep them thriving. When that stem becomes too self-serving, or prioritizes bigger florets over the little ones, the florets begin to suffer.

Small places have been disappearing- in other words, small florets have been withering. While we won’t save every single small community across the globe, we need to do our level best to ensure that the ones wishing to hold on have the means to do so.

Our cauliflower pins invite us to practice cauliflower thinking; to see the world as whole… a whole cauliflower. When we practice business in a way that serves community and place, we ensure that the stem services the whole of the cauliflower.

Donate $50 CAD or more to Shorefast and receive a custom-designed, made-in-Canada cauliflower pin. Donations can be made through CanadaHelps. We’ve suggested a few donation levels between $50 and $5000, but the sky’s the limit; we have no shortage of exciting projects to fund and we invite you to give generously. Be sure to include an email to receive your donation receipt, and a valid address to receive your pin in the mail.

Wear your cauliflower with joy and without reservation. And when someone asks, “why are you wearing a cauliflower pin?” you can tell them about a little place called Fogo Island and our shared vision for a world where all business is social business and places big and small have the opportunity to thrive.