Why is this so important to Araya and the 5 Rabbit team? Araya has previously said:

"We would be doing an injustice to the community we serve (and live in) by engaging in business with someone who does not accept our role in society and expresses a rhetoric of hate and ignorance towards us. On a personal level, if I did, one of the things that scares me the most is sending the wrong message to my daughters. We are active members of this immigrant community and we need to stand up for ourselves, and more importantly, for those who do not have the voice or means to do so. The very foundation of the United States of America was built on acceptance and inclusion. That is what drew us here, and that´s what why we feel so strongly about this. As a company, an integral part of our vision reads that we are “not only based in, but also look to promote a strong and positive image of Latin America, its heritage and people." It would be hypocritical of us to sustain the relationship."