You keep mentioning this feeling of Nobu—is there a way to define that feeling?

I mean, we're defining it through product. That's what this collection is supposed to be.

Aside from the jackets, there are these two quarter-zip pieces. There's a floral print, and this other koi-fish print that resembles a Japanese Nobu vibe. I didn't want to put, like, sushi on a shirt, you know what I mean? Nobu stands for luxury and we built a luxurious capsule collection for people who are fans of what we do and live through us with the apparel that they buy. So the story is really told through the lens of the product.

Justin Bridges / Courtesy of Kith x Nobu

I want to go back to the first time you had sushi, at Nobu. What did you think at first?

I grew up in Queens, so we did the Chinese food situation, and my mom would cook Israeli food ‘cause I'm Israeli. But on nights she wouldn't cook, it would either be pizza or Chinese food my dad would bring home. And that was the only thing I knew, so seeing seaweed and rice was like—and at the age of 13, coming from Queens—to me it was just something I didn't know. But I'm willing to always try things, I'm not scared of tasting things, which is why I love my trips to Japan where I’m able to dive into that culture and try new things every time I go.

And that was the first time I ate sushi, and I loved it. I really loved it. After that, it was funny, because I had a few Japanese students in my class and I was interested in learning a little bit more about that culture, even back then. There was this girl that used to sit behind me and she used to eat seaweed as a snack. And that was the beginning of the spark of curiosity into that world at such a young age.

You tweeted out a link yesterday to a YouTube clip of Future saying, “Nobu Nobu Nobu” over and over again. He’s not the only rapper that loves the place. What do you think Nobu represents in the broader culture?

That was just a funny play on that track [“Jumpman”] that Future was on. But I think Nobu is very significant in the culture, for sure. It’s become the luxury sushi restaurant for the culture as a whole. As sushi started to become a bit more mass in the late nineties, and then in the 2000s, it became a fan favorite for sushi as a place to go. They serve so many different types of dishes that it really is for everyone and that anybody can find something that they like there. I have my go-tos when I go—it's just automatic for me.

Courtesy of Kith x Nobu Courtesy of Kith x Nobu

What are your go-tos?

The one thing about Nobu is when you sit down, you give them a list of things that you want, and then they bring it in the order they think is best. First, I tell the waiter that I want the order to come in the order in which I order it. And it's like, ‘Oh. okay, nobody asks for that.’ But I don't want my salad to come in the middle of the meal. I feel like they have studied how things digest in your system and that's why they serve it in the order they do. But for me it's, like, I love the spinach salad. It's one of my favorite salads—period.