There is a tremendous amount of negative publicity in the media about Mr. Zimmerman. The fact is that every one of his daily experiences is scrutinized, and then disseminated worldwide. Reporters tend to place a negative spin on just about everything reported because of the basic fact that “negative” sells well. People like reading about negative things the media sells a lot of advertising based on that readership. If Mr. Zimmerman continued on with his like doing absolutely nothing remarkable, the media would still find events to report on and those events would inevitably take on a negative spin.

Our firm worked with Mr. Zimmerman to show the positive side of his life and the good deeds he has done. Without this video there would have been very little chance the media would choose to cover his previous good deeds.