NASHVILLE, Tenn. – Arriving nine months before the club’s first game in the USL, the presence of the 2017 CONCACAF Gold Cup at Nissan Stadium next week is providing a major boost for Nashville SC’s visibility.

“The timing for us is perfect,” said CEO Court Jeske. “We use these major international competitions like the CONCACAF Gold Cup to expand our reach, expand our message and make sure the region knows what Nashville Soccer Club is building prior to our launch in USL next March.”

Jeske’s extensive experience as an executive at Major League Soccer has given him a personal connection to the Gold Cup in previous editions of the tournament, but he and the club have been thrilled by the manner which other organizations in the city have helped promote the United States’ clash with Panama, and the meeting between Martinique and Nicaragua on July 8.

“Certainly, it’s a personal passion of mine having worked on the CONCACAF Gold Cup the last eight years at MLS, but we had strong supportive leadership from the Convention and Visitors Corp., the [NFL’s Tennessee] Titans and M2N and many others that will make sure this is a success along with the host club role we will play.”

That role of host club has put Nashville SC front and center to a broad audience.

“[It] offers us the chance to connect Nashville Soccer Club to the teams competing in a meaningful way,” said Jeske, “and message the Club and Country dynamic that you can root for your national team during these kind of competitions – the World Cup, World Cup Qualifiers and the Gold Cup – while making sure people know they now have an outlet to support club soccer every day of the year, and that is through Nashville SC.”