Twenty-four-seven doughnuts are now available in Manukau.

OPINION: It's frustrating how good Krispy Kreme is.

Not their doughnuts, not at all – it's their marketing and public relations that are top class.

They've sent dozens upon dozens of their glazed doughnuts to newsrooms, gathered the country's C-list celebs and social media "influencers" for a special preview event, and they've achieved their goal.

NICOLE LAWTON/STUFF The green carpet was laid out for plenty of revellers on Wednesday morning.

#KrispyKreme is sprinkled through Instagram thanks to the most recent Bachelor, a swarm of food bloggers, radio hosts and other "personalities". Kiwis have fallen for this American flavour, without sampling it, camping out for a doughnut like it was the night before Black Friday.

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Some camped out for 36 hours, surrounded by barricades and security staff, to try their mass-produced sub-standard fried cakes.

NBA superstar Shaquille O'Neal even had a message for New Zealand, encouraging everyone to head to Krispy Kreme on opening day for a free glazed doughnut. "It's so choice, bro," he says looking dead inside, lifting a seemingly Cheerio-sized doughnut to his mouth. He's the doughnut company's global ambassador, by the way, so just another sportsperson selling sugar to the hordes.

It's like Lewis Road Creamery all over again. Attracted to the sheen of that North Carolina sugar glaze, news stories have been written, doughnuts have been scarfed with enthusiasm.

The savvy work of the Krispy Kreme marketing team has seen the fact it is opening its first store in Manukau, home to some of the nation's most vulnerable people, just about glazed over.

It's just another notch in the ever-expanding fast-food belt sucking Manukau in, expanding the bellies and health issues of one of the country's most problematic areas, in terms of obesity.

It joins culinary institutions Wendy's, McDonald's and Carl's Jr in capitalising on a dietary red zone.

If you've tasted a cake from a box, you're one step from trying Krispy Kreme. Douse it in a glaze and you're pretty much there. There's no reason to go full Homer Simpson about it, even if there's a free doughnut in it for you.

Let's remember doughnuts are not new to New Zealand. Remember Doughnut King or Dunkin Donuts?

You can get doughnuts at fish and chip shops, your neighbourhood bakery and there's that wonderful doughnut unique to New Zealand: long and jam-dotted, filled with mock-cream, with so much icing sugar it'll leave you looking like Tony Montana.

Is Krispy Kreme worth lining up for, is it really a good doughnut? No.

It's nothing special, except the marketing, you'd be just as dissatisfied with something from Dunkin Donuts.