Dozens of shoppers have hit out at Tesco, branding it ‘sexist and stupid’ for selling T-shirts with the slogan ‘The Future Is Female’.

They claim the £7 T-shirts, in the F&F range, are unfair to men and sexist.

One of the T-shirts has the slogan ‘Fearless and Feminine’ on it while the other has ‘The Future is Female’ emblazoned across the front.

Customers have taken to Twitter to vent their anger over the sale of the tops.


Tesco shoppers are accusing the supermarket of being sexist against men because of these t-shirts (Picture: Jacob Smart/Twitter)

Jacob Smart tweeted: ‘How can you justify sexist t-shirts in your shops? If you were selling t-shirts with ‘The Future is Male’ there would be outrage!’



Posting a picture of the black and white tee, Billy Barrett tweeted: ‘Tesco are sexist, like c’mon how can they get away with this.’

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Mike Wisemen posted: ‘Who would want to wear a t-shirt, that cried out sexism and misandry. More importantly, what retailer would put their name to such idiocy.

‘Won’t be supporting Tesco with my shopping that’s for sure. My hard earned cash will be spent with their competitors who value male shoppers.

And he added: ‘It’s just beyond reasonable belief that a supermarket which relies on all shoppers is clearly indicating it has a gender divisive policy on inequality, which it wholeheartedly supports.

‘The individual in marketing should be sacked! Tescos = fearless, sexist and stupid!’

The T-shirts appear to still be sold in Tesco (Picture: Alanakko/Twitter)

And another user called them ‘discriminatory, sexist pigs.’

Adam S added: ‘These T-shirts have sexist slogans on them. This is a form of bigotry. It is damaging for boys and young men. It also encourages bad behaviour.

‘I do not agree with it and won’t support it. Please remove them. Thank you.’

Female users on Twitter have also slammed Tesco for selling the tees.

One woman commented: ‘These are embarrassing to women.’

Last night, male campaigners said the slogans ‘don’t help anybody.’

Male campaigners said the slogans ‘don’t help anybody’ (Picture: Martin Daubney/Twitter)

Gender expert and lecturer Dr Ben Hine, who founded the Men and Boys’ Coalition, said: ‘I don’t think these types of slogan help anybody.

‘Gendered messaging of any kind shouldn’t be on clothes. Phrases like this only serve to exclude men from a dialogue which they fundamentally must be part of moving forward.

‘They also only serve to reinforce the battle lines between the sexes in unhelpful ways, at a time when we should be trying to recognise the damage gender stereotypes do to all of us.’

Metro.co.uk has approached Tesco for comment.

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