One of the most important decisions a new brewery will make is their logo. Design impacts how we perceive things, and you never get a second chance to make a first impression. The wrong logo can easily tell beer drinkers you’re out of touch with what they’re thirsty for. So before an upstart brewery begins slinging cans and dry-hopping their IPAs, they need to settle on a logo that conveys who they are and what they’re about. Here are some of the ones who got it right. These are our favorite craft beer logos.