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It’s all about the details in the latest collaboration between Pusha T and adidas Originals, as the three stripes paired the rapper with famed photographer Ari Marcopoulos to create a special photo project for the upcoming Pusha T x adidas EQT Boost “King Push” slated to arrive at select shops on December 3rd.

The King Push EQT is the third installment between adidas Originals and Pusha T, as the refreshed silhouette honors the history of adidas Equipment with a minimalist design known as the adidas EQT ADV 91/16 featuring fish-scale panels to continue the drug-dealing references on this pair given Pusha’s time cooking in the kitchen while a matching greyscale Primeknit adds a modern fit. Photographer Ari Marcopoulus had this to say about the upcoming King Push EQT:

“I wanted to do something simple and authentic but unique. The process of shooting 8×10 photography is analog. What’s great about it is that you become very focused. It’s slow as opposed to smaller cameras where you can take many photos and choose later. 8×10 is very much editing on the spot. It forces the subject and photographer to collaborate and seize the moments that are most essential to the story. It really becomes a collaboration between subject and photographer. It takes concentration from both and that often results into an image unlike any other. It’s a zen-like experience.”

Check out the full photo story for the coming Pusha T adidas EQT Boost “King Push” collaboration below and grab your pair from select boutiques and via adidas.com on December 3rd. Pricing information and more details to come in the near future.

Pusha T x adidas EQT ADV 91/16 “King Push” Release Date: December 3, 2016



