Unlike other types of online interaction, live video streaming allows for more spontaneous video production and interactive content consumption, which make brands appear more honest, real, and likable.

One of YouTube’s newest offerings, YouTube Live, makes this possible. As other big platforms enhance their Live feature, more and more brands are seeing the importance of using live streaming to reach their audience.

Be competitive and stay relevant in your field by using YouTube Live to grow and engage your audience. It’s an effective way to connect with your viewers and now it’s easy with YouTube. Add in a video Views campaign and you’ll be growing your subscribers in no time at all!

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