Adverts featuring ‘naked’ pictures of Gary Lineker have been blocked from the London Undergound after breaching rules around 'sexual' displays.

The campaign was due to launch on Monday but Transport for London rejected them because they ‘depicted men, women or children in a sexual manner or display nude figures in a sexual context’.

Now the adverts will be changed to overtly put underwear on the former England footballer-turned broadcaster.

Adverts featuring a naked Gary Lineker will be changed to add underwear after a row between the agency and Transport for London

TfL say they asked for the images to be cropped to remove his waistline and were told they would be amended with underwear photoshopped on

But TfL said they only asked for the adverts to be cropped to make his waistline higher and it is understood the firm took the decision to add underwear.

The adverts were a reference to Lineker’s famous appearance in his underwear on Match of the Day after he pledged to do so if Leicester City won the league – which they went on to do in 2016.

A source at advertising company behind the posters told MailOnline: 'We worked closely with TFL to ensure the adverts that will appear on Monday are suitable for the environment.

'TFL have been incredibly helpful at every step of the way to ensure app parties are happy with the final images'

A source also told the Evening Standard: ‘The images were never meant to be provocative. It was a tasteful joke about Gary presenting Match of the Day in his pants when Leicester won the league.

‘We were told the images were suggestive because they went too far down. We respect the decision.’

Transport for London said it was working with the firm on an amended campaign.

A spokesman said: ‘We continually work with advertisers and brands to ensure that all adverts meet our mutual requirements.

'A slightly amended version of this campaign will run on our network from October 23.’

Heist Studios wanted to use the image, left, on their new Tube advertising campaign, but were told the photograph was unacceptable because it was clear that the model used was topless

It comes just days after another risqué campaign was banned featuring a topless dancer from behind.

Heist Studios was warned by Transport for London's advertising agency over the advert which featured a model striking an aerial pose while only wearing a pair of black tights.

Transport for London's advertising is managed by Exterion Media, who emailed Heist Studios about the need to alter their planned poster before it could be displayed. Heist Studios described the decision as ‘bonkers’.