"Why Tealive? It's because we've been telling the world that "tea is our life". We've come to a point where we can say tea is who we are, tea is what we stand for, and hence, Tealive," Loo said in an interview with SAYS.



Loo also said that "Tealive" stood out because like "Chatime", the name can be pronounced in a few different ways.



"You can call it "tea live" (pronounced like "leaf"), you can call it "tea live" ("life"), and most importantly, you can also see it as "tea alive"," he said.



"So that's the underlying meaning of our new brand. We're telling people that we're moving on. We're telling them that we're not only alive after everything that's happened, but we've managed to pull through, we're stronger than ever, and we're not afraid of changes."