The organization came in handy when the N.F.L. was engulfed in scandal in early September.

“The N.F.L.’s not an expert on these issues, and we wanted to go to the experts and say, ‘What have you created already that we could use our platform and bring more light to?’ ” said Anna Isaacson, the league’s vice president for social responsibility. She watched the No More commercials and found them “very moving,” she said.

In late September, the celebrity No More ads began appearing during games. Shortly after they were shown, the N.F.L. moved quickly to get its own stars together for some spots. The commercials started being shown in late October, and by the time the league’s Thanksgiving games were broadcast, regular football viewers couldn’t miss them.

Given the N.F.L.’s early fall crisis, it’s easy to dismiss the spots as opportunistic. But there is something arresting about them, especially with the likes of Eli Manning, Cris Carter and Curtis Martin doing the preaching.

“The words are incredibly powerful,” said Ms. Hargitay, who directed many of the commercials. “You’re looking at a face talking to you. It’s like a mirror image. And you think: ‘Do I say that? Do I say she was drunk or she was asking for it?’ ”

The commercials will be shown during the playoffs, when audiences will swell, though the N.F.L. wouldn’t confirm if the ads would be run during the Super Bowl. The league has given No More its own commercial time, so the organization is not paying the millions it would normally cost to show the spots during games.

No More and its allies believe they’ve found the breakthrough they’ve been searching for.

“Everybody watches football,” Ms. Hargitay said. “We wanted to reach youth and we wanted to reach men. The N.F.L. was the perfect fit here.”