Fun fact: It's also the name of his apparel company. Anyway, the Jeep reportedly has $100,000 worth of extras, including custom paint, a new sound system and fancy leather. Now this may seem like another example of an athlete balling just to ball, and that's partially true. While this Jeep is Lynch's, 24 other custom examples will be made and sold at McLoughlin Chrysler Jeep in Milwaukie, Oregon. Each one will be custom but no two will be alike. Best of all, parts of each sale will go to Lynch's Fam 1st Family Foundation which works with underprivileged youths.