One of our favourite things at Men and Underwear is to discover and present new men’s underwear brands. Today we are very happy to show you a brand, based in Europe and to be more specific in the Czech Republic. The brand is DMX Gear and was founded in 2015 by Martin Maly. Maly is a keen entrepreneur and owner also of the biggest online retailer in the region of the Czech Republic and Slovakia specialised in men’s underwear. It is often we see underwear stores starting their own underwear brands and in most cases it works. This is also the case for DMX Gear. The brand has just released a new collection called Anatomically Fit accompanied by a very nice campaign as well! The new collection features briefs, boxer briefs, thongs and jockstraps made mainly from cotton in solid colours combined with bright neon branded waistbands. The brand is also about to release their new men’s athletic wear collection for Autumn 2016. Their underwear are easy to wear and made to be comfortable. They are designed and manufactured in the Czech Republic and retail between 18 and 25 euros.

Enjoy some of their new campaign shots below and make sure you visit their website to see their new collection in full.