Drug users are being told to "grab a hammer and smash their bong to pieces" and go for a run when they feel the urge to smoke as part of the state government's new $400,000 anti-cannabis campaign.

The "Swap for Pot" campaign features a series of advertisements offering suggestions to encourage drug users to quit.

New drug campaign suggests sticky tape and a hammer as alternative to smoking cannabis.

One advertisement simply features an image of sticky tape and a hammer, above the slogan "another two things you can swap for pot."

The fine print below advises drug users to "start off by writing a date to quit on a big piece of paper and then stick it to the fridge. Next, grab a hammer and smash your bong to pieces. By getting rid of your bong, you will be less likely to be tempted to use - out of sight, out of mind."