New York (CNN Business) The Hallmark Channel is reversing its decision to pull advertisements featuring same-sex couples and apologizing for removing them in the first place, a network spokeswoman told CNN Business.

The decision comes after Hallmark parent company Crown Media Family Networks faced calls for viewers and advertisers to boycott its television channel. The ads, from online wedding planning company Zola , showed same-sex couples celebrating marriages.

Hallmark president and CEO Mike Perry said Sunday that the company made the "wrong decision" and wants to reinstate the commercials.

"The Crown Media team has been agonizing over this decision as we've seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision," Perry said in a statement provided to CNN Business.

"Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives. Anything that detracts for this purpose is not who we are," he said. "As the CEO of Hallmark, I am sorry for the hurt and disappointment this has caused."

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