Reality TV star Jessica Hayes and glamour model Katie Salmon spent yesterday in the VIP box at Cheltenham Festival for Ladies’ Day. In their glam dresses and heels, they sipped champagne, smoked cigarettes, showed off their lip piercings and – wait for it - flashed their nipples to the press.

The reaction has been typical. The two women have been called everything from ‘hideous drunken slatterns’ to ‘cheap common whores’ and ‘a couple of dogs’. Photographs of them puffing on cigarettes whilst pulling their dresses down have been plastered all over the internet and people have called on them to apologise.