In the eyes of many football fans, FIFA World Cup™ tickets are prized possessions that become genuine collectors’ items at end of the tournament. The design of tickets and the language they are printed in conjure up memories of the host nation and the game in question, made memorable by the atmosphere in the stadium and surrounding the competition as a whole.

It is not until the champions have been crowned, however, that tickets become valuable souvenirs, which makes it important, therefore, that the people purchasing tickets for Brazil 2014 know how to identify and understand all the information and features it contains.

Each ticket bears a total of ten key pieces of information designed to make life easier for spectators from the moment they arrive at the stadium and to help them find their seat. In revealing how, we are going to use a ticket for Brazil’s group match with Mexico as an example. Let’s begin with some general information: