The new Hyundai Veloster N TCR, which 2018 World Challenge teams’ champions Bryan Herta Autosport will run in this years IMSA Michelin Pilot Challenge series, has been revealed at the North American International Auto Show.

The latest TCR car has been based on Hyundai’s popular coupé, which is sold in the USA, unlike its i30 sibling, which means it makes more commercial sense for Hyundai Motor America’s official programme.

“The Veloster is a perfect fit for the IMSA Michelin Pilot Challenge as we expand our motorsports efforts,” said Dean Evans, vice president of marketing for Hyundai Motor America.

“The all-new 2019 Veloster and Veloster N are playful, fun-to-drive cars, and thanks to Bryan and his team we’re excited to introduce them to racing fans across North America.”

The team’s World Challenge competitors from last season, Michael Lewis and Mark Wilkins, will pair up in one car, while Mason Filippi and Harry Gottsacker will drive the team’s second Hyundai Veloster N TCR.

“The success we had last year with the i30 N TCR inspired us to expand Hyundai’s motorsports programme and bring the Veloster N TCR into a tougher series with longer races and more experienced drivers,” said team principal Bryan Herta.

“Transforming the Veloster’s lightweight, rigid architecture into an endurance race car will help us build credibility for Hyundai’s growing N brand and bolster the reverse-halo effect that the Veloster brings to Hyundai’s diverse vehicle line-up. We can’t wait to get this new car out on the track and into competition.”