Unbounce Review Summary Overall Rating 4 / 5 Unbounce allows anyone to create beautiful and converting landing pages that are customizable and mobile-responsive. In addition to the landing pages, Unbounce also offers to create sticky bars, popups 1-click integration to 100+ tools to drive more conversions. Best Suited For The store owners, Saas product owners, agencies and individuals with the need for the landing pages for running PPC Ads, social ads or generating more leads for their respective businesses. Price $79/month for the Essential plan, $159/month for the Premium plan and $399+/month Enterprise plan Free Trial YES, 14-Day free trial for the plan of your choice Founder Rick Perreault Ease of Use 3.5 / 5 Reliability 4.5 / 5 Features 4.5 / 5 Customer Support 3.5 / 5 Pricing 3.5 / 5 Value For Money 4.5 / 5 Pros Powerful drag & drop page builder

Accelerated mobile pages (AMP)

A/B split testing

Real time editing

SEO Management

100+ integrations

Publish to domain or WordPress site

Access to ThemeForest marketplace

Auto image optimizer

Free images from Unsplash Cons Only 75 landing pages for the basic (Essential) plan

No AMP support in the basic (Essential) plan

Pricing could be on a higher side for the beginners Verdict There is no doubt that the Unbounce is one of the best page builder tools in the industry and it offers great value to its customers. It could be a great choice if you want to design the landing pages for an eCommerce store, social Ads, PPC or email marketing campaigns. For WordPress websites and blogs, Thrive Architect From Thrive Themes is the most advanced and powerful page builder. START YOUR 14-DAY FREE TRIAL WITH UNBOUNCE

We have most definitely heard a lot about landing pages, ranging from the articles we read down to the adverts we see on the web. If you are familiar with landing pages I'm sure you have heard about Unbounce. Don't worry if you haven't because in this in-depth Unbounce review we are going to discuss everything about this tool. For example, we will talk about what is Unbounce, how it works, it's features, pricing, and how it compares with other tools such as Instapage. There are so many questions commonly asked about landing pages, and also so many beliefs. A couple of them are: If you change your form button from green to red, will you increase conversions? If I copy someone else’s landing page, will my conversion rates go up? Do “trust seals” always increase conversion? Well, I hope this introduction to landing pages gives you great insight. Now let's talk about the landing page builder in question today, Unbounce. Related: Instapage Review 2020: Is $149/Month Landing Page Builder Really Worth It?

What is a Landing Page? A landing page can fundamentally be seen as an independent or self-contained web page for marketing or ad blitz. Basically, a landing page is where a site visitor “lands” after clicking a link from Twitter, Facebook, Instagram, YouTube, Google, and Bing. Sample Landing Page There is a very popular misconception about landing pages. Most people see landing pages as homepages but please note, landing pages are not homepages. In contrast to blog or product pages, a landing page’s main source of traffic is ads. With this understanding of landing pages, we can go on to see the more fundamental things about landing pages. There are so many basic types of landing pages: Click-Through Landing Page

Long-form Sales Landing Page

"About Us" Landing Page

Squeeze Page

Splash Page

"Thank You" Landing Page

"Coming Soon" Page

Pricing Page

Lead Capture Page

404 Landing Page

Paid Advertising Landing Page

"Unsubscribe" Landing Page

"Get Started" Landing Page Here, I will discuss the two fundamental main types. These types of landing pages are principal and also very amusing. Lead Generation Landing Pages This form ordinarily contains various fields and a call-to-action button. It is used to collect personal information (name, email address, phone number) and set up contact points to create as many “leads” or “prospects” for your business as you can. Clickthrough Landing Page This is usually used by SaaS and eCommerce marketers. They have a simple button as the “call to action” button that sends the visitor into the checkout flow or completes the transaction. It usually looks like a landing page that shares the benefits and features of your product/service with the call to action button encouraging your customer to try a “free trial”. Once the button is clicked, they are taken to another landing page that provides pricing details and requires payment details to begin a trial. Choosing The Best Landing Page Choosing the best landing page could be as tricky as choosing the right color of shoes to wear on a Monday morning, it could also be as easy as choosing your precise shoe size. Now that we understand the most important types of landing pages out of the many aforementioned, the question remains: Which is the best for my next campaign and how do I pick? Start by asking yourself these questions: What am I trying to achieve with this landing page (Goals)? What are my pages’ visitors’ trying to achieve (Objectives)? How did my audience come about this page (What brought them here)? What actions do I want my audience to take after leaving this page? These questions should provide insight and direction toward the exact steps you should take in choosing the best landing page that suits your needs. The moment you discover the page’s goals, try figuring out if it should be a short or long-form landing page. Don’t worry; I will explain what short or long landing pages are. Short or Long Form Landing Pages While short-form landing pages lend themselves well to squeeze landing pages, long-form landing pages are well reserved for sales landing pages, pricing pages, and click-through landing pages. Now, you should understand that if you have a big ask from your customer, you should think of creating the long-form landing page but otherwise, the best bet is a short-form landing page.

What is Unbounce? The importance of landing pages cannot be overstretched. Hence, we know that for this level of importance, an equally high level of expertise should be applied in creating one. Creating a proper landing page could be quite technical; for this reason, there are several tools that will help you in creating one. Unbounce is one of the best tools for creating landing pages out there. It is popularly tagged as the conversion platform for marketers. The name was generated from the concept that visitors don’t bounce but instead convert. Unbounce also gives you access to a hundred-plus landing page templates, which you can make a choice from. I find Unbounce very awesome for a whole lot of reasons, most especially its features as we’ll see below. Related: BuilderAll Review 2020: A Little Crazy Landing Page And Funnel Builder Tool

Key Features of Unbounce Unbounce’s great features are what makes it fun and easy to use. Anyone looking to have that great landing page where you always get visitors to convert should definitely check out Unbounce. Here are the key features Unbounce offers: 1. Access To 100+ Templates Unbounce offers a large number of templates giving you a great variety to choose from. The templates are usually divided into about ten campaign types: Books

E-books

Webinar

Coming soon

Sales pages

Online courses

Lead generation

Click-through

Events

Products 2. Easy To Use Drag-And-Drop Editor Unbounce has a very strong editor when dealing with flexibility and control over mobile design. So, whether you’re building a page from scratch or using one of the templates, your next stop is the landing page builder. Also, Unbounce’s drag-and-drop editor ensures you are not limited to a pre-made row/column grid-like page builder. It essentially means you can drag elements wherever you want them. 3. 100+ Integrations Unbounce offers a good array of integration options. Depending on your use, you will probably want to integrate with your CRM, webinar service and so on. Unbounce offers 100-plus in-app integrations with various tools and systems. A couple of them are listed below: Email

Call tracking

Chat

CRM

Education

Webinar

Social

Utilities

Marketing automation

Analytics

Customer support

Optimization 4. Mobile Responsive Pages Most pages you create using Unbounce will be responsive. Responsive pages are becoming increasingly important as mobile browsing becomes more known. When a page doesn’t show up correctly on a mobile device, conversion rates suffer for it. Unbounce factors in mobile responsiveness as a key component of the content builder. 5. Many More Features Unbounce offers a lot more other features: A/B testing (Split testing)

Integrated conversion analysis

Dynamic text replacement to customize landing pages based on your audience’s search terms.

Publish to WordPress or your custom domain name

Publish to WordPress or your custom domain name Design notification bars in addition to landing pages How To Use Unbounce? After so much insight on the types of landing pages and the importance of Unbounce in the creation of landing pages, we need to know the exact way Unbounce works that is, how Unbounce is integrated into a website. Please note: "Unbounce wasn’t created for building websites, but to create landing pages". You should build a nice site on another platform, and then use Unbounce to develop marketing campaigns to sell their product/service, etc. Unbounce can also be integrated into your WordPress site using a WordPress plugin. This will integrate the Unbounce page into your WordPress site creating LP that is identically branded to your site and can be found by the main or sub-navigation.

Unbounce Pricing Unbounce offers three basic plans: Essential, Premium and Enterprise. Don’t get scared by the names, they are basically just different plans with peculiar features. The Essential plan is the lowest, followed by the Premium and then the Enterprise. Here, I will discuss the different plans and the peculiar features of each of them. Starting from the lowest: 1. Essential Plan ($99 monthly and $79 annual billing) The great thing about the essential plan is that it provides you with every single thing that you need to build, test and optimize for higher conversions. The essential plan is a great choice if you are a newbie or if you own a small business. The plan offers the following: 75 Published Landing Pages: Unbounce offers these customized landing pages that are already built to convert. On the other hand, Unbounce also provides the opportunity to make simple adjustments to the pages to suit your needs (The use of the drag-and-drop editor). 8 Popups and Sticky Bars: Isn’t it so invigorating to have messages displayed to your site visitors and readers? This tool gives you the great ability to design any form of Popups and Sticky bars on your pages. Customizable Templates: The Essential plan also offers you 100+ templates for you to make a selection from depending on your taste. WordPress Integration: Using the Unbounce WordPress plugin, you can publish Unbounce landing pages to any WordPress site. Unlimited Domains: This offer is so cool as it gives unlimited domains, helping you manage all landing pages, popups and sticky bars in just one place. Other features this plan offers are: Free Professional Photos from Unsplash

Dynamic Text Replacement

A/B Testing

Zapier Integration

HubSpot Integration

Infusionsoft Integration

Customer Support

Google Single Sign-On (SSO)

Unlimited Users

Speed Boost

GDPR Compliance

2FA (Two-Factor Authentication)

SSL Encryption 2. Premium Plan ($199 monthly and $159 annual billing): The premium plan is a step higher than that of the essential plan. With this plan, you stand to get everything in the essential plan and even more. This plan is the best bet for a fast growing business. The features of the plan are: Client Sub-Accounts: This feature helps you manage your customers from a single account. It also allows you to group your campaigns, set multi-user permission, copy landing pages, popups, and sticky bars between accounts. Launch Scheduling: This plan helps you keep your landing pages, popups, and bars in order. Launch Scheduling like the word implies helps you launch (landing pages, popups, and bars) at a particular time. Salesforce Integration: This feature includes all other integration in the essential plan, and also allows you to automatically send your Unbounce leads to Salesforce. Marketo Integration: Just like the Salesforce Integration, the Marketo Integration offers the same benefits. AMP Landing Page: Accelerated Mobile Page (AMP) helps reduce the mobile page load and time and thereby, increases the experience of mobile users. Other features this plan offers are: 150 Published Landing Pages

16 Popups and Sticky Bars

Advanced Popup and Sticky Bar Targeting 3. Enterprise Plan ($499 monthly and $399 USD annual billing): If you own a large business or “enterprise”, this plan is the right plan for you to maximize the goals of your landing page. This plan offers: Customer Success Manager: Unbounce places you under a Dedicated Customer Success Manager. This Manager helps you achieve a number of things. They include: Penalized onboard training

Ensuring best practices

Personal support

Notifications for new release features CTAConf Ticket: This feature is amazing, as it gives you complete and discounted access to Unbounce Call to Action Conference events. The CTAConf is where you gain actionable insights from the world’s leading and conversion optimization experts. Audit Logs: Just like the word “Audit” implies, you are allowed to have a record of user activity in your account. Audit logs help you easily export reports in case of any sort of review. Page Migration Service: This feature will definitely blow your mind. The Page Migration Service allows you to transfer your live page from other landing page services to Unbounce without any sort of change with the stats (visitors, conversion and the likes). Dedicated Launch Specialist: These specialists will help you all the way through. The launch specialists will guide you through the entire setup and early training sessions. Other features this plan offers are: 375+ Published Landing Pages

40+ Popups and Sticky Bars

Unbounce is a conversion tool that helps you get the best from your online marketing campaigns The whole thing boils down to getting more leads and bringing in customers, so the plan you choose should be according to your goals and your budget.