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Fox News contributor Margaret Hoover and Fox & Friends co-host Gretchen Carlson dared to tell Bill O’Reilly on his show last night that they think the new MoveOn ad, “GOP War on Women,” will be effective. In the spot, various women read recent Republican comments on birth control and abortion, and conclude that “the GOP must have a serious problem with women, and until the Republicans get over their issues, we women have got a serious problem with the Republican Party.” Ad Policy

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After O’Reilly ran the latter part of the ad, Hoover said, “As a Republican, while I don’t like it, I actually think it is a hard-hitting and will be highly effective ad.”

O’Reilly: But what sort of person would associate an entire political party with a few people’s opinions? Hoover: …It’s not just a few people…. O’Reilly: I can’t believe you guys think it will be effective. What kind of moron would think that? Hoover: Because we’re women, Bill. O’Reilly: It has nothing to do with women. Hoover: What?!

And so it went, until Bill came back to say, “I have to scold Hoover now.”

Even Carlson (who doesn’t seem to dumb herself down on the Factor as she does on her own Fox & Friends) looked like she wanted to scold Bill right back as she reminded him that Republicans are losing the war for women.

Here’s the O’Reilly segment (and the even better, extended version of the MoveOn ad below):

Watch the latest video at video.foxnews.com