It’s been 18 months since we started working to improve digital advertising experiences for the Web. We released our first two products, Directory Tiles and Enhanced Tiles, last November. Directory Tiles have proven that Tiles can deliver successful advertising in Firefox and Enhanced Tiles was our first step to show it is possible to deliver personalization while respecting privacy. The next step is to scale these advances to the entire Firefox population.

Suggested Tiles will merge with the Beta channel next week – Beta testers should start to see Tiles promoting Firefox for Android, Firefox Marketplace and other Mozilla causes.

Suggested Tiles is an advertising experience that delivers content recommendations that are relevant for the user in a transparent way while at the same time respecting their privacy, and giving them complete control over the experience. As a tester, you should be able to identify clearly what is promoted or sponsored content, understand why you’re seeing it, interact with it and be able to change your settings with ease. If you want to opt out entirely of Tiles, you may do that effectively and easily. Please note that we are not testing ad blocking add-ons with Suggested Tiles.

Where something doesn’t work as specified, please file bugs under Firefox, Component New Tab page. If you have comments on the quality of the experience, please let us know through Firefox Input.

* Note: if you set DNT=1, it is possible that you may not be receiving Suggested Tiles. You can very simply enable them on the new tab page with the cogwheel. We made the decision to opt users out of all sponsored Tiles experiences if they have DNT=1 quite early on, as we believe that most DNT early adopters are seeking to opt out of all advertising experiences. However, it’s important to understand that no tracking is involved in delivering Tiles.

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