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Our everyday activities are littered with advertisements of all types: in physical spaces like bus stops, billboards lining the highways and pages of magazines. Online ads are no exception and show up on our favorite websites in great number. What is more worrisome, however, is that online ads aren’t just an annoying interruption to our browsing experience, they can sometimes be misleading and even malicious. With increasing numbers of malware attacks and other threats trying to steal your personal data, protecting yourself online is vitally important. Threats such as credit card scams, phishing and computer viruses should make internet security a priority for everyone.

A secured internet has become the most wanted desire of an individual. Maintaining your security and protecting your anonymity on the internet is arguably one of the hardest things to pull off when you’re browsing the web. Internet security isn’t just about your personal data. Big data is a pressing issue that internet users now need to consider. Securing your personal data against theft and misuse is paramount, but data about how and why you use the internet is becoming more and more valuable. This data gives a variety of organizations a level of character profiling powers that can be used to affect your everyday life. Internet security is becoming increasingly important, especially as more and more of our data is being shared and stored online. Whenever you go on a website, you’re exposing yourself to risks, including computer viruses and personal data theft.

Allowing any organization to use your browsing data requires a level of trust. Do you trust them to keep the data to themselves? Are you happy for it to be shared with other organizations? Do you trust their data security practices? More and more consumers are unhappy with digital irrelevant advertising in regard to security, privacy and intrusive ads formats.The good news is that the internet security can be impacted by blockchain technology which could change the whole web surfing behaviour.

Online platform aims at revolutionizing the browsing experience by making it faster, ad free, more reliable, secure and non-trackable, thus marking a groundbreaking change of the internet. By using the Online platform, the browsing experience is enhanced for both the website operators and the end users. The user will enjoy a faster, secure, free and private browsing experience while the web developer will keep the website protected from malicious software and spammy ads and will get a reward based on the time spent by visitors of the website. The platform using blockchain technology ensures that website operators get their ad revenues based on the number of visitors, time spent on their websites and the interaction of the user with the site. Everyone will benefit from an ad free, secure and private browsing experience. Also, the end users will be able to rank each website based on their experience, by using a voting system based on 1 to 5 stars. The stars will then be converted based on an algorithmic formula in Trust Rating which will be indicative of each websites' quality, awarded by its visitors. This will make the advertising more targeted to give advertisers more return on investment and thus will be conductive to development of spam-free-cash-driven websites.

The Online Ecosystem will consist of the following features - the Desktop Browser Extensions, Mobile Applications, multifunctional Wallet, Marketplace and Merchant System. The platform is created on an Ethereum platform and utilises three types of standard ERC20 tokens - 1) Online (IOI) token is to bootstrap the development of Online platform and will be generated once and sold at the TGE, 2) ICE Token will be mined based on the time spent by end users (proof of online) on websites attached to the ecosystem and be used for micropayments, 3) Trust (TST) Token will be kept in the private Blockchain, due to Gas costs and is not publicly available.

All collected Ether will be locked in a refund vault, where it will be stored for the whole duration of the fundraiser. In the case the Online project will not reach the Soft Cap of $5M (Hard Cap - $50M), all participants will be able to withdraw their funds from the vault. If the Soft Cap limit is reached, all the collected funds will be moved to and locked up in a 2-in-3 multisig wallet.

The IOI token presale will kick off June 15th, while public TGE will run from July 10 to July 31, 2018. Discounts from 5% to 25% will be available for the presale stage depending on the minimum purchase of OIO tokens. The budget allocation is explained in the WP and website.

The WP does a good job of transmitting the main concept and there is a lot of background information to provide a backdrop to the reasoning behind this project. It is properly structured with a well-divided index and a comprehensive format. It is not exaggeratedly long neither is it oversimplified. The website has a simple structure and a menu of options that allows everyone to keep investigating about this ICO. The website contains a lot of information, much like the WP. These illustrate the case at hand and why a solution is needed. There is a roadmap in the website and WP, explained in a clear way and it has detailed information. However, keeping in mind that the project has a global audience it is strange that the WP and website are presented only in English. There are also a shorter WP version - “Onepager” as well as a “Presentation” (12 pages) - a document which describes how to reinvent the internet. The team is bolstered by several experts in different fields and areas including a strong developer team, that is backed by advisors in various frameworks. The participants have open LinkedIn profiles where everyone can see their past work and experience. This is really important for knowing who is behind the ICO. Nowadays any blockchain project can succeed only when it is supported by a sufficient number of people. The number of participants in the Telegram chat - about 10k members, Twitter - 9618 followers, Facebook - 844 followers, Linkedin - 51 followers. These numbers are not particularly remarkable, it highlights the need for more work on the ICO’s part. Surprisingly, although the first quarter of the year is finished (for the beginning of May), one cannot find any shared code on the Github site. As well as NO stories about the Online project are found on Medium. And what is worse, there is not a single thread in the Bitcointalk forum. I found these facts weird and suspicious.

We do hope to see one day an online landscape that doesn’t need securing, protecting and ad blocking. All in all, this is a great implementation of blockchain technology with a nice vision and I hope that the project with this experienced team will be successful. Great long term investment!





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