When Sam’s Club announced last month that it was closing 63 stores as part of its strategy to overhaul its business, many shoppers were outraged over the loss of jobs and memorable shopping venues.

On Wednesday, the warehouse club, which is a unit of Walmart, revealed more details about its strategic shift — one that is based, predictably, on increasing its e-commerce sales.

Shoppers who pay $100 a year for a Plus membership will have free shipping on almost any item, Sam’s Club said. The perk is the company’s attempt to catch up with Amazon’s wildly successful Prime service, which also offers free shipping for about the same annual fee.

The company also said it was converting a former Sam’s Club store in Memphis into a fulfillment center for online orders, and planned to open other e-commerce facilities in Florida, California, the Chicago area and the Northeast in the coming months.