Gone are the days of the Florida Gators thinking Microsoft Paint-created social media art is campy and fun. With a new coaching staff and improved philosophy in Florida’s recruiting office has come a dedication to promoting the Gators brand on social media, the latest incarnation of which has come in sharp new graphs sent to high school seniors along with official scholarship offer letters.



Let’s break this thing down. The image is sharp with the “fast” Florida logo highlighted in the word “offer” and the recruit’s year featured front and center as the jersey number. And now, the copy, which is the best-crafted part of the whole thing.

To be coached and developed by the best coaches in the country

To better yourself as a student and as an athlete

To grow as a man in all facets of your life

To play in the most competitive conference in the nation

To earn a college degree from a nationally top-ranked institution

To be supported by coaches and staff who truly care about you

To play in front of 90,000 fans screaming your name

To walk in the same hallways as Gator legends like Mike Peterson & Brandon Spikes*

To develop relationships with teammates that will last a lifetime

To write your own legacy at the University of Florida

TO BECOME A GATOR

*Line eight is adjusted with position-specific players for the prospect being recruited.

The Gators seemingly sent dozens of these graphics at midnight on Aug. 1, as soon as allowed per NCAA bylaws to officially offer scholarships to incoming high school seniors. Florida is certainly not the first team to take this approach, but the manner in which it did is certainly impressive and has a chance to be effective.

The graphic pictured above was sent via direct message by McElwain’s Twitter account to a current Gators verbal commitment, three-star linebacker Vosean Joseph (Miami, FL), who subsequently shared it publicly on his account.