(CNN) The corn maze at Govin's Farm has been a fall tradition in Menomonie, Wisconsin, for more than a decade, but this year, it is also spreading an important suicide prevention message.

The 11-acre maze (about the size of 14 football fields) says "Your life matters" and has the number for the National Suicide Prevention Lifeline: 1-800-273-TALK (8255).

John and Julie Govin came up with the idea after losing a family member to suicide in January.

"The idea immediately popped into our heads. In fact, it was on the way to the funeral that the idea popped into our heads that maybe we could do a suicide prevention maze," John Govin said.

To get help Call the National Suicide Prevention Lifeline at 1-800-273-TALK (8255). There is also a crisis text line. For crisis support in Spanish, call 1-888-628-9454.

He said the family picks themes for the maze that are important to them. Previous designs have honored the Boy Scouts, their fellow farmers, Alzheimer's awareness, country star Garth Brooks and two mazes featuring the Green Bay Packers.

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