Bournemouth was originally called Boscombe FC, and changed the name to AFC Bournemouth so they could be the first in any alphabetical list of clubs. The Bournemouth crest was first used from 1971 until 1981 and resembles a computer animation of a player’s head and a ball. The silhouette is that of Dicky Dowsett, the former striker and commercial manager of the club who was instrumental in dropping the Boscombe suffix and the design of the new identity. The club is dubbed The Cherries by virtue of the shade of red colour of the uniform. Until 1970, the shirt had red and white stripes, then red and black, inspired by Milan.







One of the most emblematic moments happened when Bournemouth was almost relegated to the 5th division in 2008-09. The club escaped the risk in the penultimate round of the league. The goal which rescued the team was scored by veteran Steve Fletcher, who defended the team from 1992 to 2007 and from 2009 to 2013. Such an important player gave name to one of the stands of Dean Cort, the club stadium since 1910, more than a century. After the scare of near relegation, Bournemouth was taken over by a consortium of businessmen who took him to the vice-championship of the fourth division in 2009-10. In total, there were three promotions in six years, with the vice-3ª division in 2012-13 and the title of the 2nd in 2014-15.