Every now and then, some company decides to put a major marketing campaign in the hands of online voters, because they apparently do not understand that the Internet is populated by people who use the Internet.

6 Greenpeace Names a Whale

Greenpeace tagged a group of whales in the South Pacific in an attempt to keep them from being poached by the Japanese, because it would appear that Greenpeace tags can deflect harpoon blasts. They then held an online poll to name the animals. The finalist names included Kaimana (Hawaiian for "power of the ocean"), Shanti (Sanskrit for "tranquility"), and for some reason Mr. Splashy Pants, which sounds less like a whale and more like a man shitting himself in an uncontrollable frenzy. To the surprise of absolutely no one, the contest was soon swallowed up by Reddit and Boing Boing, who showered Mr. Splashy Pants with 78 percent of the vote before turning him into a meme, because that's how the Internet works.

Alexis Ohanian via Wikipedia

Behold, the fruit of human ingenuity.