Roku has announced that the first 4K UHD Roku TV models have gone on sale today. Best Buy is going to exclusively sell three 4K Insignia Roku TV models starting today, the TVs will be available through the retailer’s stores nationwide starting early next month. All 4K models will be powered by the Roku operating system which provides a simple smart TV experience and access to thousands of streaming channels, including more than ten channels that provide 4K content.

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The latest 4K Insignia Roku TV models have a sleek bezel design and are packed with features that have been specifically designed by Roku to improve the 4K viewing experience. This includes the 4K Spotlight Channel that provides immediate access to curated 4K content. There’s also a 4K category with more than ten channels including Netflix, Amazon Video, YouTube, UltraFlix and more.

The new TVs are available in 43, 50 and 55 inch sizes for $399, $499 and $649 respectively. All smart TVs are powered by a quadcore processor and have 802.11ac dual-band Wi-Fi for enhanced wireless streaming performance.

Roku promises to provide access to more 4K channels and content as soon as it becomes available on its platform in the future. The new TVs are available from Best Buy online today and will arrive in its stores by early April.

Filed in . Read more about 4K and Roku. Source: blog.roku