NOIZ is a decentralized ad network that aims to give control of advertising back to the community, while eliminating fraud, driving engagement and empowering social impact organizations.

NOIZ allows advertisers and publishers to accurately and honestly collect and share consumer data via a permission based blockchain while providing consumers the opportunity to control which personal information they share with advertisers and publishers.

NOIZ will also empower advertisers to automatically engage with CSR activities and donate a portion of their advertising budgets to CSR campaigns, while the consumer community holds the beneficiaries—social impact organizations—accountable for powering those CSR activities.

NOIZ will be ERC20 tokens (compatible with ERC20 wallets), generated once by a smart contract on the ETH blockchain. Following this, all smart contract will all be powered by NOIZ’s own ledger, as described in the NOIZ token economics design.

All data transactions—such as votes for or against actors in the ecosystem, ad engagement logs, and past reputation of publishers and advertisers—will be written on the NOIZ ledger (using HyperLedger forks).