SAN DIEGO (CBS 8) - Local surfers are hoping to ride their way into the Guinness Book of World Records with the most riders on a single wave.

The One Wave Challenge, supported by the Century Club , is kicking off the Farmers Insurance Open and proceeds from the challenge will benefit local non-profit Boys to Men .

It's a first of its kind in San Diego. The event will attract 200 surfers to La Jolla Shores on the morning of January 23 for the chance to beat the current world record for Most Surfers Riding One Wave which was set six years ago in Cape Town, South Africa, when 110 surfers rode a single wave to shore.