In Italy, the sneakers phenomenon is everywhere.

Thousands of sneakerheads or who's simply passionate are constantly looking for the latest release or the rarest sneaker. The resell market has expanded even more the phenomenon turning it into something never seen before.

Lyst - a kind of fashion-only Google - has finally landed in Italy from October 2018, after the great success in the US. nss magazine has exclusively obtained the search traffic data of the most searched sneakers in Italy, divided by region. What this research shows is that in Italy sneakers are the absolute most researched items, both from men and from women.

Two are the dominating brands: Balenciaga (with the Triple S) in 4 regions and Nike with different models in 7 regions.

The most searched for on Lyst divided by model:



Trentino-Alto Adige

Friuli Venezia-Giulia

Veneto

Puglia Balenciaga Triple S Retail price: 795€ Reselle Price: 1200€

Piemonte

Umbria Valentino Sneakers Retail price: 520€/850€ Lombardia Alexander McQueen Retail price: 520€ Liguria

Lazio

Sicilia Nike Air Vapormax Retail price: 212€ Emilia-Romagna

Basilicata adidas NMD Retail price: 120€ Toscana Golden Goose Deluxe Brand Retail price: 180€/325€ Marche

Campania Nike Air Max 97 Retail price: 139€ Resell Price: 200€ Molise

Calabria Vans Old Skool Retail price: 75€ Abruzzo Nike Air Force 1 Retail price: 101€/121€ Sardegna Nike Air Jordan Retail price: 151€ Resell Price: 220€/800€ Valle d'Aosta Converse Comme de Garçons Retail price: 135€

Here you can have a look at the research carried out in Italy divided into regions:

Piemonte: Valentino Sneaker Valle d'Aosta: Converse Comme des Garçons Lombardia: Alexander Mcqueen Trentino-Alto Adige: Balenciaga Triple S Veneto: Balenciaga Triple S Friuli-Venezia Giulia: Balenciaga Triple S Liguria: Nike Air Vapormax Emilia-Romagna: Adidas NMD Toscana: Golden Goose Deluxe Brand Umbria: Valentino Sneakers Marche: Nike Air Max 97 Lazio: Nike Air Vapormax Abruzzo: Nike Air Force 1 Molise: Vans Old Skool Campania: Nike Air Max 97 Puglia: Balenciaga Triple S Basilicata: Adidas NMD Calabria: Vans Old Skool Sicilia: Nike Air Vapormax Sardegna: Nike Air Jordan

The most searched sneakers on Lyst divided into model:

1. Balenciaga Triple S (4 regions: Trentino Alto Adige, Veneto, Friuli Venezia-Giulia)

2. Nike Air Vapormax (3 regions: Liguria, Lazio, Sicilia)

3. Adidas NMD (2 regions: Emilia-Romagna, Basilicata)

4. Nike Air Max 97 (2 regions: Marche, Campania)

5. Vans Old Skool (2 regions: Molise, Calabria)

6. Valentino Sneakers (2 regions: Piemonte, Umbria)

7. Nike Air Jordan (1 region: Sardegna)

8. Nike Air Force 1 (1 region: Abruzzo)

9. Golden Goose Deluxe Brand (1 region: Toscana)

10. Alexander Mcqueen (1 region: Lombardia)

11. Converse Comme des Garçons (1 region: Valle d'Aosta)