At 4:00 p.m. ET this afternoon, Terry Pegula and Kim Pegula will be introduced as the new owners of the Buffalo Bills in a press conference broadcast live from Orchard Park.

The press conference will stream live on BuffaloBills.com, and will also air live on WKBW (Channel 7) in Buffalo, on the NFL Now mobile app, and on WGR 550 if radio is your thing.

A little under 90 minutes to Pegulas' press conference time. pic.twitter.com/FMVZvRk6HH — John Wawrow (@john_wawrow) October 10, 2014

Pegulas will be in the front row center. pic.twitter.com/PmwfVifZGZ — John Wawrow (@john_wawrow) October 10, 2014

The stage is set for the Pegula introductory press conference. #Bills pic.twitter.com/vSF0cuKeVp — Joe Buscaglia (@JoeBuscaglia) October 10, 2014

We'll be updating this thread once the press conference begins with the tweeted photos, quotes, and observations from the reporters in attendance. Please use this comments section to discuss the Pegulas' official introduction as Bills owners, regardless of which way you're taking in the press conference. Go Bills!