The Prayagraj Ardh Kumbh Mela, which took place between January 15, 2019, and March 4, 2019, at Triveni Sangam in Allahabad saw many devotees coming in to take a dip at the Sangam of river Ganga, Yamuna and mythical Saraswati.

Recently, Hindustan Unilever shared a video on their official Twitter account about a father and his son getting separated in a huge crowd at the Kumbh Mela. Then re-uniting at the mela only to have a cup of tea on the bank of the river.

Watch the video here:

The video was originally shared by with the caption, "Kumbh Mela is a place where old people get abandoned, isn't it sad that we do not care for our elders? Red Label encourages us to hold the hands of those who made us who we are. Watch the heartwarming video; an eyeopener to a harsh reality."

And it did not go down well with the Twitterati.

I called out Hindustan Unilever for their shameful tweet which was disrespectful towards Hindus.



Their tweet has now been deleted. These MNCs hire pseudo liberals in the Marketing Department and this is the result. I urge all self respecting Hindus to #BoycottHindustanUnilever pic.twitter.com/Wl1OozV0HF Harshit Tiwari (@kallgorr) March 7, 2019

You deleted this.. But we won't forget or forgive... Time to say No to Unilever products and yes to Indian brands... My fav is Patanjali pic.twitter.com/NYQSy55za0 (@nanditathhakur) March 7, 2019

This caption got a lot of backlash for Hindustan Unilever as people called it insensitive against the Kumbh Mela.

The old man from Himachal pradesh was with his son, Son did not abandoned him.

The lady with bag in her hand brought her parents to the Kumbh, She too did not abandoned them...

Stop defame Hinduism#BoycottHULProducts #BoycottHindustanUnilever pic.twitter.com/PhzxXrd2Ys (@nanditathhakur) March 7, 2019

To the duffers at HUL you may have spent a few crores on these crappy videos . U will lose many more if you keep peddling them .



Drink #Girnar chai. Get some sense. Else your employees will have to be your main customers for the tasteless @RedLabelChai chai u make #IndiaFirst (@savitha_rao) March 7, 2019

And people threatened to boycott all products by Hindustan Unilever.

Switch to TATA Tea Vinit Swami (@RealVinitSwami) March 7, 2019

Some of the comments are quite harsh.

Proof dikhaao MORONS...Show us proof with data.. https://t.co/u7v0aILIri radha raju (@radharaju18) March 7, 2019

Baba Ramdev too had an opinion on the controversy and tweeted calling out Hindustan Unilever. He said, "From East India Co to HUL that’s their true character. Their only agenda is to make the country poor economically & ideologically. Why shld we not boycott them? For them everything, every emotion is just a commodity. For us parents are next to Gods."

From East India Co to @HUL_News that’s their true character. Their only agenda is to make the country poor economically & ideologically. Why shld we not boycott them? For them everything, every emotion is just a commodity. For us parents are next to Gods #BoycottHindustanUnilever https://t.co/suozbymLBI Swami Ramdev (@yogrishiramdev) March 7, 2019

After receiving a lot of backlash, the company immediately deleted their tweet, but not before people started taking screenshots of it.

Then they reposted it again, but this time with a different caption.

The new caption read, "Red Label Chai encourages us to hold the hands of those who made us who we are. Watch the heart-warming video."

.@RedLabelChai encourages us to hold the hands of those who made us who we are. Watch the heart-warming video #ApnoKoApnao pic.twitter.com/P3mZCsltmt Hindustan Unilever (@HUL_News) March 7, 2019

Kumbh Mela is one of the most auspicious events in India and every year lakhs of people are there in attendance, and this tweet of HUL has sparked a lot of controversy on the internet.

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