Or maybe you are feeling the chill wind of social opprobrium. When researchers at the University of Toronto instructed a group of 65 students to remember a time when they had felt either socially accepted or socially snubbed, those who conjured up memories of a rejection judged the temperature of the room to be an average of five degrees colder than those who had been wrapped in warm and fuzzy thoughts of peer approval.

Image Credit... Serge Bloch

The body embodies abstractions the best way it knows how: physically. What is moral turpitude, an ethical lapse, but a soiling of one’s character? Time for the Lady Macbeth Handi Wipes. One study showed that participants who were asked to dwell on a personal moral transgression like adultery or cheating on a test were more likely to request an antiseptic cloth afterward than were those who had been instructed to recall a good deed they had done.

When confronted with a double entendre, a verbal fork in the road, the body heeds Yogi Berra’s advice, and takes it. In a report published last August in Psychological Science, Dr. Jostmann and his colleagues Daniel Lakens and Thomas W. Schubert explored the degree to which the body conflates weight and importance. They learned, for example, that when students were told that a particular book was vital to the curriculum, they judged the book to be physically heavier than those told the book was ancillary to their studies.

The researchers wanted to know whether the sensation of weightiness might influence people’s judgments more broadly.

In a series of experiments, study participants were asked to answer questionnaires that were attached to a metal clipboard with a compartment on the back capable of holding papers. In some cases the compartments were left empty, and so the clipboard weighed only 1.45 pounds. In other cases the compartments were filled, for a total clipboard package of 2.29 pounds.

Participants stood with either a light or heavy clipboard cradled in their arm, filling out surveys. In one, they were asked to estimate the value of six unfamiliar foreign currencies. In another, students indicated how important they thought it was that a university committee take their opinions into account when deciding on the size of foreign study grants. For a third experiment, participants were asked how satisfied they were with (a) the city of Amsterdam and (b) the mayor of Amsterdam.