In a blog post, Facebook announced its new brand on Monday, which will be called, Facebook. The social network’s name hasn’t changed but it will have a new logo to better direct its users to the various products and services it now offers, including Instagram and WhatsApp.

Antonio Lucio, the company’s chief marketing officer wrote, “Today, we’re updating our company branding to be clearer about the products that come from Facebook. We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.”

Interesting to note the timing of the rebrand, as politicians and consumer advocates have lately been calling for the government to intervene and break the company up into various pieces.

The company’s new logo puts “Facebook” in all caps and in “custom typography,” and will be displayed on Instagram, WhatsApp and its other services.