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Dominique Holley says she was raised by her family in Sarnia, Ont., to advocate for social justice.

So it should come as no surprise that the 29-year-old entrepeneur — a more recent transplant from Guelph, Ont., to Toronto — is spending her October biking 1,100 km across the province to raise awareness of human trafficking.

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Holley had earlier decided to make a documentary about the subject after volunteering with an organization that works with human trafficking survivors.

“I thought, ‘There has to be something else I can do ‘cause the documentary could take 1-2-3 years,’” said Holley, who also has speaking engagements along the way.

“And so I decided, ‘Well, I could bike.’ And I was going to bike from Windsor to Ottawa along the (Highway) 401 corridor where a lot of traffickers move the victims,” she explained.

She quotes a Stats Can statistic that over 60% of human trafficking in Canada happens in Ontario.