HOUSTON Ã¢â‚¬" The University of Houston Athletics Department announced today a 10-year multimedia rights extension with IMG. The existing deal has three remaining years with an additional seven years now added on to extend the relationship through 2027. IMG has represented Houston's multimedia rights since 2002.

"We look forward to our continuing partnership with our partners at IMG," said Hunter Yurachek, University of Houston Vice President for Athletics. "The Houston Athletics brand has grown significantly since the inception of the partnership and we look forward to IMG helping take the UH brand to yet another level."

The extension includes a capital investment by IMG to add full 360-degree LED ribbon boards at TDECU Stadium. The current sideline ribbon boards will move to the end zones of TDECU Stadium with new end zone to end zone ribbon boards installed along the sidelines prior to the 2017 home opener vs. Rice on Sept. 16. In addition to the second-level ribbon boards, two additional LED field level boards will be added in TDECU Stadium to give the stadium six field level LED boards.

The extension also includes the development of 800 feet of LED video and ribbon boards at the Fertitta Center, the completely renovated basketball arena, set to open in the fall of 2018.

"We are proud to continue working alongside the University of Houston to showcase its powerful athletics program and deliver enhancements that will redefine the fan experience," said Tim Pernetti, President, IMG College. "The staff at the University of Houston are true partners in every way. We look forward to growing the Cougar brand while creating solutions that empower the school and its student athletes."

About Houston Athletics

The University of Houston Department of Athletics sponsors 17 Division 1 sport programs and more than 400 student-athletes. It has been a proud member of The American Athletic Conference since the league's inception in 2013-14, claiming nine conference championships and heightening its brand on a national stage during that time. The department claims 17 national championships, 133 conference championships and 940 All-Americans.

About IMG

IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world's greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions.