Jordan Crawford is working toward becoming a Big Baller. (AP)

New Orleans Pelicans guard Jordan Crawford and his representation are in talks for a partnership deal with Big Baller Brand, sources told Yahoo Sports.

The company is expected to send Crawford new merchandise, including shoes, this week for the NBA playoffs. Crawford became the first NBA player — besides Los Angeles Lakers guard Lonzo Ball — to wear the brand this season and has continued to do so in the postseason. At this point it isn’t a normal endorsement deal for Crawford, but he would sign a contract with Big Baller Brand down the line that would allow him to be under the brand yet have the freedom to pursue his own personal endeavors.

Crawford and the brand are expected to continue talks toward a deal, sources said. Big Baller Brand is an apparel company that was started by LaVar Ball and named for his sons, Lonzo, LiAngelo and LaMelo Ball.

Crawford averaged 6.6 points and 2.6 assists in five games for New Orleans this season. He signed with the Pelicans for the remainder of the season on April 5. Crawford signed with the Pelicans last year, averaging 14.1 points in 19 games. He was released Oct. 22 before returning to the team.

Crawford is in his sixth NBA season and has played for Atlanta, Washington, Boston, Golden State and New Orleans.

New Orleans took a 1-0 first-round series lead over the Portland Trail Blazers on Saturday night.

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