“Clocky” is a creative product for helping people overcome a particular self-control problem of waking up on time (we refer to it in chapter 2 of Nudge). With “clocky,” a person can set the number of snooze minutes allowed the next morning. With that number runs out, “clocky” jumps off the night stand and moves around the room making annoying sounds. “Clocky,” as its advertisement claims, “is the alarm clock that runs away and hides to get you out of bed.”

We’ve come across a similar alarm clock, SnūzNLūz, with one devilish tweak. Instead of jumping around the room when the snooze minutes run out, SnūzNLūz starts donating money (at $10 or more per snooze unit) to your most hated charity (which you select upon purchasing the clock).

The clock’s manufacturer has some suggestions for charities:

Are you a butcher? Set your SnūzNLūz to donate to PETA.

Are you a republican? Set your SnūzNLūz to donate to the ACLU!

Are you a land developer? Set your SnūzNLūz to donate to the Wilderness Society!

Enjoy your freedom? (Blue state version) Set your SnūzNLūz to donate to GOP.org.

Enjoy your freedom? (Red state version) Set your SnūzNLūz to donate to MoveOn.org.

Are you a hippie? Set your SnūzNLūz to donate to the American Coal Foundation.

If you want to be nudged, this little item retails for $39.99.

