The NOOW app enables viewers to select the pieces and purchase a certified copy. A conscious decision was taken to limit the number of works. «Swisscom TV is one of the first providers in the world to offer art on the TV screen. We are delighted to have Swisscom on board for this courageous project», says dloop CEO Tom Rieder. «NOOW is making digital art into a collector’s object and creating a value for it.» Digitisation has enabled digital art to be copied without any reduction in quality, essentially eroding the value of an original. With NOOW, however, the owner receives a certificate of authenticity and knows how many copies of a work exist. Basel artist Jonas Baumann also sees the benefit of expanding distribution channels: «NOOW helps me to bring art to the screen. It also offers new creative opportunities to experiment with animated images and offer them to a wider audience.»