Mar 26, 2018 at 12:33 // News

Victoria Zavyalova Author

According to leading investment analysts, 2018 will be the year that AR and blockchain technology achieve wider recognition and there’s plenty of evidence to back that assertion up. While Apple, Google, and Facebook are already battling for leading roles, many blockchain-based projects, such as Arcona, are striving to make mixed reality more accessible to a mass audience.



Last year, investments in augmented reality (AR) related projects reached more than $3 billion , and the market is expected to grow up to $83 billion by 2021. Deloitte analysts point out that by the end of 2018 at least one billion smartphone owners will be using AR apps. But in order to make AR accessible to the masses it’s necessary to provide solutions that allow people to easily create and manage 3D projects without leaving their couches. Creating your own Pokemon should be as simple as uploading photos or videos to social media.

Arcona, an emerging blockchain ecosystem, seeks to provide millions of users with simple and affordable tools for launching AR projects. Arcona’s unique technology automatically generates a layer of AR – the Digital Land - anywhere in the world. Each square meter of this virtual environment is tied to a particular location in the physical world and is perfectly suited for the remote placement of interactive content. If you are based in New York, you’ll be able to acquire a piece of Digital Land in Rome’s busy tourist center and manage virtual objects or run a historical show there literally without leaving home.

Arcona’s platform will enable anyone to create and manage AR projects with no special programming skills required. In the next few years Arcona users will be able to share hundreds of thousands of incredible interactive AR quests, virtual excursions, training programs and ads. The company is a leading contributor to the development of the AR industry, including AR headsets and smartphones, and will change the structure of the market by expanding its reach around the globe.

Digital Land is a truly revolutionary asset created at the crossroads of the most advanced and fast-growing AR and blockchain technologies. A smart contract protects and secures landowner rights, which due to the transparency of the blockchain system, guarantees the copyright of developers and 3D artists working within the Arcona ecosystem. The arcona token gives the right to all participants to buy and lease land plots, create their own projects and receive rewards for the results of their creative work.





Arcona is a decentralized multi-user system and its success largely depends on the activity of its participants. Thousands of people who have already joined the Arcona community are excited to create a brave new world of mixed reality.

By the end of 2018, the Digital Land layer will cover ten of the largest and most beautiful mega-cities of the world - New York, Rome, Paris, London, Tokyo, Beijing, St. Petersburg, Barcelona, Mexico and Istanbul.

Solutions for Arcona’s technology platform have been already developed. A sophisticated group of algorithms called Arcona.Core is the result of a three-year research project undertaken by Arcona’s talented engineering team.

“Until recently, new AR projects were built on the basis of standard solutions offered by libraries for AR apps, such as OpenCV, and inherited their drawbacks, because there were no new solutions on the market,” said Dr. Alexander Emelyanov, R&D lead at Arcona. “Our algorithms, based on neural networks and artificial intelligence, allow for a much faster analysis of a huge amount of data and images to create the most accurate virtual impressions of any physical environment in real time.”



Participants of Arcona’s ICO, scheduled for April 15, 2018, will become the first Digital Land owners. In less than a month, 120 plots to the most significant spots in the world’s top cities will be raffled off to token holders.

Disclaimer. This article is paid and provided by a third-party source and should not be viewed as an endorsement by CoinIdol. Readers should do their own research before investing funds in any company. CoinIdol shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods or services mentioned in this article.