Photography: Tomorrowland by Ben Sandler

Paris-based photographer Ben Sandler took Alvar Aalto’s Maison Carré and used it as a set for his latest photo shoot called Tomorrowland. Inspired by AMC’s Mad Men, Sandler says, “I really appreciate the design and decoration and style in that series, It’s spot on.” And in using Aalto’s house — which was commissioned by an art dealer in 1956 and has since been preserved beautifully and converted into a museum. Sandler and his crew rented the house for a couple days. The lighting and furniture are Aalto originals.

Sandler worked with a CGI artist to dot the scenes with weird little technologies — flying cars, video phones, robot maids — that never were. “I’ve always been a big fan of movies about the future,” he says. “So I decided to look at the technology of the 1960s, at the things they thought would be everyday objects but inevitably didn’t come about.” In short, he says, “Tomorrowland is a glimpse into a world that can never exist.” So it’s like Mad Men and Brazil rolled into one.

Tomorrowland, by Ben Sandler, via: Fast Company’s Co.Design

Friday, April 8th, 2011