Densify, a Toronto company that helps customers optimize their cloud resources to control usage and spending, announced a new tool today specifically designed to optimize container usage in the cloud.

Company CEO Gerry Smith says that as containerization proliferates, it’s getting more difficult to track and control cloud infrastructure resource usage as software development and deployment happens with increasing speed.

“The whole basis upon which people buy and use cloud and container resources has become wildly expensive because of the lack of a resource management system,” Smith said.

The Densify solution looks at the consumption and for ways to cut costs and usage. “We have analytics in the cloud, any of various common cloud services that you can connect to, and then we use machine learning to analyze the resources and your cloud and container consumption,” he said.

Densify continuously makes recommendations on how to make better use of resources and to find the cheapest computing, whether that’s reserved instances, spot instances or other discounted cloud resources.

What’s more, it can help you identify whether you are providing too few resources to accommodate the number of containers you are deploying, as well as too many.

This may sound a bit like what Spotinst and Cloudyn, the company Microsoft bought a couple of years ago, do in terms of helping control costs in the cloud, but Smith says for his company it’s more about understanding the resources than pure cost.

“We look at ourselves as a resource management platform. So what we do is characterize the applications, demands of CPU and all the other resources, and use machine learning to predict what it’s going to need at any given minute, at any given day of a week of the year, so that we can then better predictively match the right supply,” Smith explained.

It’s providing information about each container at a highly detailed level, including “what’s running, what resources are being allocated, and the true utilization of an organization’s Kubernetes environment at a cluster, namespace and container level,” according to the company. All of this information should help DevOps teams better understand the resources required by their container deployments.

The company has actually been around since 2006 under the name Cirba. In its early guise it helped companies manage VMware installations. In 2016, it pivoted to cloud resource management and changed the company name to Densify. It has raised around $60 million since inception, with about half of that coming after the company changed to Densify in 2016.

The company is based in Toronto, but has offices in London and Melbourne, as well.