Microsoft's redesigned Xbox 360 console that debuted at this past E3 included a number of engineering and hardware improvements. But one feature was removed: The ability to swap different faceplates on the front of the console.

"We don't ever create an accessory with the intent of having it fail", explained Albert Penello, Director of Global Marking, in an interview with the Official Xbox Magazine . "The idea wasn't bad... people used to put faceplates on their cell phones. Rewind five years, faceplates were what everybody wanted to do."Penello went on to say it "turned out nobody bought it. So [we stopped] making them. We killed that one pretty quickly".