Today, as TV and video viewing habits change in every country, there is uncertainty and confusion about how to monetize viewers’ time and attention. Television companies don’t know what to charge for it and advertisers don’t know what to pay for it. Tokenizing viewer engagement means that talented creators finally have a way to get paid by the fans they’ve earned, networks have a way to generate new revenue streams, and advertisers will have transparent, safe and accurate audience data on their campaigns. The HIT token and protocol hold the key to the future of viewer interaction with TV and video.

iPowow, the company that brought viewers worldwide the ground-breaking “Participation TV,” presents the next evolution for advertisers, audiences and content producers. iPowow has built over 200 different experiences over the last 8 years that allow viewers to interact with live television and video programs through contests, voting, commenting, Q&A’s, and games. We’ve done this for NBC, ABC, FOX, Disney, ESPN, CNN, Comcast, USA Network, DirecTV, CBC, ServusTV, Red Bull TV, Channel 9, Sinclair, Tribune, CNBC, Univision and online platforms like Twitch and Facebook. Our brand partners include VISA, McDonalds, Lexus, Target, Samsung and Coca Cola. We help brands develop meaningful relationships with viewers. And this creates the kind of brand loyalty that ignites exponential sales and growth of a product or service. With over a billion viewer interactions to date, our platform has a proven track record of transforming the act of watching TV and video into a live participation experience for the viewer.

And we’re just getting started. iPowow is now developing a smart contract to be integrated into its existing platform to improve the overall experience for viewers, content providers, and brands. Data can be used to personalize experiences for viewers. And all will be carefully regulated via smart contract with the permission of the viewer.

Today, by tokenizing the global TV and Video industries, we harmonize and optimize all three important elements of the ecosystem: viewers, networks/content creators, and advertising brands. Through the rapid adoption and use of our HIT tokens among these three groups, we inspire a new, more holistic relationship between them all, with increased transparency and added value.

Our new blockchain ecosystem for television and video content, based on the HIT protocol means:

• Viewers get paid to watch & participate with their favorite shows

• Content Creators engage viewers & generate revenue

• Advertisers gain transparency & insight on their audience

All the players in the media ecosystem benefit using HITs, for a sustainable exchange of HIT tokens between members. Let’s see how this works:

For Viewers

We are creating a global marketplace — a digital Shopping Plaza. With the HIT protocol, every moment a viewer spends watching or interacting with their favorite show is a way to put HIT tokens into their account, which they can seamlessly use to purchase digital and physical goods and services on our inventoried item management system. This transforms the anonymous consumer patterns on TV and online video into a worldwide economy where the consumer of video content is fully engaged and in control, with more choices, tailored to each viewer’s preferences. No more whack-a-moling through annoying and seemingly random pop-up ads a viewer has no interest in, before being allowed to see desirable content.

For TV Networks and Content Creators

The HIT protocol provides TV networks with new interactive marketing campaigns to enhance the viewer experience and keep them coming back for more. To help drive repeat engagement, broadcasters and their programs will be given special campaign management tools, including the ability to create show-specific badges and achievement levels attached to limited-time campaigns. Sponsorship integration will allow the promotion of partners within given campaigns. Subscription Video On Demand (SVOD) will present opportunities for partners to recycle evergreen or continued-demand content with new interactive experiences.

Compensation for content creators on channels like YouTube has always been an area of contention in an ever-changing terrain of percentages and viewer stipulations that make earning a fair reward for quality content a challenge. When viewers interact with creators, the HIT protocol tracks that engagement, enabling the content creator to learn more about their audience which in turn helps in the creation of better content.

Using the HIT protocol, these kinds of creators will be able to choose how they will be compensated for their content to let the market decide the value of their contributions. TV shows and content creators can give viewers the power to choose the outcome of character eliminations, plot twists and affect the future by voting with their HIT tokens for an enhanced synergistic rapport to develop a loyal following.

For Brands

Today, brand advertisers don’t have any real data about who sees their TV commercials or what viewers do after seeing commercials. The HIT protocol changes this by allowing full transparency so advertisers can see who is interacting with their commercials or with any interactive promotions they run within TV shows or video content. (Of course, viewers must give their consent to be tracked and they are rewarded for their consent.) This never-before-possible level of transparency gives brands a new level of insight into their customers and potential customers, so they can tailor their advertising, campaigns, messaging, and even products to a specific audience more effectively and for higher sales and a better rate on investment for advertising.

The HIT blockchain protocol of iPowow creates the best possible ecosystem for Viewers, Networks/Content Creators and Brands. It’s win/win/win for everyone. Come up to the next level of TV and video with us!