Veterans Day is this weekend, and there’s a non-profit group called “Operation Homefront” that supports members of the service who have been wounded, as well as their families. Amazon’s just announced that they’re donating 2,000 Kindles to the group, “continuing its commitment to support transitioning military service women and men.”

It’s a good way for Amazon to help out the returning soliders and their families, according to the group’s CEO. “These Kindle devices will greatly enhance their quality of life,” he said in a statement, “as they progress through their challenging recovery process.” But it’s not the only way Amazon is supporting the veterans. They’re also promising to hire at least 1,200 more veterans within the next year.

“Amazon is committed to supporting veterans as they transition from military life to civilian life…” an Amazon executive said in a statement, which also included a comment from a United States Senator — Patty Murray, from Amazon’s home state of Washington. “Many of our service members, who faced challenges abroad, return home to find a whole different set of trials as they work to figure out how their specific military skill set translates into a civilian job.” She applauded Amazon, and other companies like them, “for committing to help our military heroes adjust to being home by ensuring they have access to quality employment.” Amazon already employs hundreds of veterans across the United States in their fulfillment centers, and has a team devoted to hiring more veterans for careers at Amazon.

In fact, for the second year in a row, Amazon’s been named to a list of military-friendly employers, and they were named one of the top 100 companies for recruiting veterans last month (by U.S. Veterans magazine.) Most veterans “want to ensure their work has a continued sense of purpose,” a former enlisted Army soldier explained in Amazon’s press release. He began his Amazon career as a temp at one of Amazon’s fulfillment centers, and worked his way up to a position as general manager, and he’s thankful to Amazon for the opportunity. Amazon’s even put in place a mentoring team made up of veterans, who also offer career support.

There’s one specific program in place at Amazon that I found really touching. In 2011, they created a special “Virtual Contact Center” providing costumer support, which allows employees to work from home. Amazon has actively recruited military spouses for the program, as well as our nation’s wounded warriors. It’s nice to think that Amazon’s philosophy is reflected both in the experience they’re delivering to Kindle owners, and to the policies they have for their employees. According to the veteran they quoted in their press release, whether you’re shopping at Amazon or working there, “Amazon’s commitment to hiring and developing veterans reflects its customer-centric focus…”