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Coming to a theater near you: Amazon plans to start producing “close to twelve” movies a year. The films will “premiere on Prime Instant Video in the U.S. just 4 to 8 weeks after their theatrical debut,” so Prime members won’t need to shell out to see them in theaters. Ted Hope, who produced films such as Crouching Tiger, Hidden Dragon, is leading the effort.

Speaking of Crouching Tiger, Prime Instant Video competitor [company]Netflix[/company] is, ironically, producing a sequel to that movie, which it will begin streaming the same day it premieres in IMAX theaters. Netflix also announced in October that it had acquired exclusive rights to four upcoming Adam Sandler movies.

“[company]Amazon[/company] Original Movies will be synonymous with films that amaze, excite, and move our fans, wherever customers watch,” Hope said in a statement.