This thing is awesome! Its clear with high contrast 2.4 million dot XGA, OLED and just awesome!. However you can't frown on the display in daylight either! Its the same way! This picture taken with my iPhone 5S doesn't even come close to how clear and crisp this EVF is!

It has a sensor just above it that turns the back display off when you put your face (or hand) against the viewfinder. Thought the sensor hasn't really caused any issues yet, I can see how it could be for some.

Apps

So Sony allows you to download its Apps using its PlayMemories Camera Apps Store to this camera and I am sure this isn't the first camera Sony has allowed you to do this with, but its the first camera I have done it with! They don't have a ton of them you can download, but it is pretty cool to have that ability. I recently purchased the time-lapse app to test it. This particular app has presets for time-lapse situations you may want to use. Such as sunrises, sets, etc... You can manually adjust the presets so that is pretty awesome! The presets seem to be fairly accurate with the way I have done a few before, but what I don't like about them I can change manually.

They also have an app called remote that will allow me to use the A7S with my iPhone as the remote. It will also send images to my iPhone in files sizes up to 2MB's directly. It will also connect to my computer using a Wifi network to transfer files! Awesome stuff! But check out the apps! I have no doubt many many more will come!

HD Image!

I can say without a doubt this camera produces some amazing footage just from what I have seen in the short few days I have had it. It is a very clean HD image! I first used the S-Log profile in my initial handling of this camera to see exactly what it did as I have read soooo much about it. It looked stunning in terms of range! The blacks looked awesome! I am not a great color grading editor but some of the preset I added to it from FCPX made this footage stand out! It also has its own feel to it... Not like the Canon image you get... As awesome as the footage from Canon DSLRs are, this footage is better in my eyes. Just seems cleaner, more crispy feeling. And this is with the Sony F4 24-70mm Zeiss glass. So not even a prime lens! Thats encouraging! But I haven't played too much yet with the profiles as of yet! I will share when I do get some footage put together!

Picture Profile

This camera has picture profiles. Don't confuse it with picture effects. Like Canon has C-log for the C100 and others, this camera features S-Log. Known as PP7 in the picture profile menu. Below are what the Picture Profiles are and what they are called!

PP1: Example setting using [Movie] gamma

PP2: Example setting using [Still] gamma

PP3: Example setting of natural color tone using the ITU709 gamma

PP4: Example setting of a color tone faithful to the [ITU709] standard

PP5: Example setting using [Cine1] gamma

PP6: Example setting using [Cine2] gamma

PP7: Example setting using [S-Log2] gamma

Photos!

So I took this camera out with the Sony Carl Zeiss FE 4/24-70 and did a few still with it in standard mode. The images are awesome! They are clear, crisp and the color is amazing straight from the camera!

Also, while the camera does say you can get 12MP out of a photo, let it be known that you must be in RAW to get those 12MP's. The highest end jpeg you can get is 10MP.

Auto Focus

Photo and video auto focus is pretty dog-on good. It is fast as anything but I would say you can get it on the first try 75% of the time and getting the Green Conformation square is key to success as expected. But getting that square isn't always so easy. I had the settings set for center focus all day.

As far as video auto focus, this camera will make you lazy.. lol.... I found myself trusting the camera more and more during a commercial shoot. It is so nice to be able to point the camera, auto focus and hit the record button. Then to shift focus, point in the direction you want to shift your focus to, hit the auto focus mode and it SMOOTHLY shifts focus to your new target. The camera makes the transition amazingly! Like I said it takes some time to learn and get use to perfecting the art of it, but its an amazing feature I have missed from Canon gear. Not to mention the OSS the Sony lens provides makes hand holding an actual option to use!

I was honestly, honestly, excited to be using the camera on my last shoot. And found myself still excited about it after the shoot! I even sent a text to another shoot and told him I was done with Canon! lol...

I will post more about the video and camera later as I get the commercial shoot edited. I will also share some more photos.