The words 'vagina massage' will probably conjure up an image of a seedy establishment that promises a happy ending. But there's none of that in this form of massage - in fact, the vagina massage is becoming increasingly popular for women, and it has nothing to do with an orgasm.

Also known as a 'yoni massage', this treatment is about releasing tension and becoming more comfortable with touch - thereby resulting in a hotter sex life. Intrigued? Here's how it works…

Yoni is sanskirt for vulva, and translates to 'sacred portal'. The massage includes touching, deep breathing, and even finger penetration by the masseuse. The goal isn't orgasm (although of course that can happen), but more to give women an idea of what makes them feel good. Apparently, it can even help with trauma. Women's Health spoke to Isis Phoenix, a somatic sexologist who specialises in yoni massage, who said:

"A yoni massage is a ceremony where a woman is invited to seize touch on her vulva. When we invite touch, there's opportunity to cleanse a sense of energy…The biggest benefit is that they feel a sense of embodied wisdom of what gives them pleasure"

Phoenix says any woman who wants a little "one-on-one time with her vagina" would be suited to the massage. And gynaecologists are on board too. Mary Jane Minkin, M.D., clinical professor of obstetrics and gynecology at the Yale School of Medicine, told Women's Health: ""Logically, anything that increases blood flow to the pelvis increases sensitivity, arousal, and lubrication, which could help with orgasms."

Interesting. The downside? It'll cost around £200 for the treatment. And of course, you'd have to make sure your masseuse was the real deal - herbs and oils around that area are a sure-fire no-no.

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Abigail Malbon Abbi is a freelance journalist for various magazines and websites.

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