Friends,



Since we started OnePlus, our focus has been on giving you the best user experience possible. A smooth and premium flagship experience requires a deliberate combination of hardware and software that work together seamlessly. Our Never Settle motto embodies the belief that we’ve got to work hard to improve every step along the way.



One area that we’ve been putting a lot of resources into more recently is the camera. Smartphones are the most popular cameras for everyday photography. On one hand, this is because smartphones are far more convenient to carry around than professional cameras like DSLRs. On the other hand, smartphone cameras have reached a point where shooting with a smartphone instead of a DSLR no longer means you’re compromising on quality.



OnePlus’ cameras have been improving with each new flagship product we’ve released. There’s always more to be done to give you the ability to take clearer, more beautiful photos. Sometimes finding the right partner is one of the quickest ways to take things to the next level.



We’re happy to announce that we have teamed up with DxO to enhance your photography experience with our upcoming flagship, the OnePlus 5. DxO is perhaps most well-known for creating the defining photography benchmark, the DxOMark. They’ve got years of imaging experience and expertise, both for professional cameras and for smartphones.



But we can only go so far in telling you that we’re excited to be working with DxO. Our friend Etienne Knauer, SVP Sales & Marketing at DxO, had this to say: “OnePlus has always been one of the leading innovators in the smartphone industry, and we are proud to partner with them and support their exciting mobile photography strategy.”



Working alongside DxO, we’re confident the OnePlus 5 will be capable of capturing some of the clearest photos around.





Never Settle

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