Kobalt’s recording company AWAL has signed a global deal with singer, songwriter, and producer, mxmtoon.

The AWAL Recordings deal offers mxmtoon a full range of services, including global marketing, campaign coordination, A&R and global distribution.

Today’s news follows mtoon’s publishing deal signed with Kobalt in November.

Pronounced em-ex-em-toon, the singer, songwriter, and producer released her debut album the masquerade in September 2019.

The masquerade follows her debut EP, plum blossom, released in December 2018.

mxmtoon’s music has been streamed more than 300 million times.

“mxmtoon embodies all of the attributes we look for in an artist – she is a groundbreaking songwriter that creatively demands the attention of both fans and the industry at large.” Lonny Olinick, AWAL

Lonny Olinick, AWAL CEO said: “mxmtoon embodies all of the attributes we look for in an artist – she is a groundbreaking songwriter that creatively demands the attention of both fans and the industry at large.

“She’s at the precipice of global stardom and the music industry has taken notice. It’s not lost on us that she could have had any deal she wanted and we’re incredibly proud she’s chosen to continue her career with AWAL.”

“mxmtoon has distinguished herself as a creative force to take note of. She is a true, modern day story teller who has built a deep connection with her fanbase.” Ron Cerrito, AWAL

Ron Cerrito, AWAL President, North America, added: “mxmtoon has distinguished herself as a creative force to take note of. She is a true, modern day story teller who has built a deep connection with her fanbase.

“You can’t help but be impressed by the strong vision for who she is and the creative drive that inspires her lyrics, music and artwork. We are proud to support her and work with her dedicated team on upcoming projects as she embarks on the next phase of her career.”

“I believe that the company has a strong grasp on how to accomplish an artist’s dreams without sacrificing creative vision along the way.” mxmtoon

mxmtoon said: “Super excited to be working with AWAL in my next chapter as an artist!

“I believe that the company has a strong grasp on how to accomplish an artist’s dreams without sacrificing creative vision along the way.”Music Business Worldwide