Sheetz Beer Collaboration with Evil Genius Beer Co. Revealed: Project Brewberry Muffinz

Who doesn’t love a good beer release theme? Sheetz had a fantastic one from start to finish at their special Project Brewberry Muffinz beer pre-view event!

All Justin and I knew leading up to the event is that Sheetz, a PA-based convenience store had collaborated on a beer with a Philadelphia, PA brewery. And, that the beer is a limited release. All other details were kept under wraps to build on the mystery.

To begin the evening, we were instructed to walk into a quaint bakery in downtown Harrisburg, Pennsylvania and order a “blueberry.”

I was sensing a theme. Maybe the new beer would be blueberry flavored?

While we were waiting in the bakery a man came in and we overheard him say – I am from Evil Genius Beer Co. And immediately, Justin and I looked at each other – super excited about this new beer we were about to taste!

Fuchsia colored sunglasses were handed out as we gained access to the event space. Dreamy, fuchsia smoke wafted throughout and 3D paintings on the wall turned into blueberries.

Then, a neon sign that had actual blueberry muffins as the backdrop and said “You ain’t seen muffin yet.” Yummiest. Sign. Ever!

Needless to say, we were delighted to see/taste what was next. Delicious blueberry-themed food was presented for us to try. The spread included blueberry Monte Cristo sandwiches, grilled pound cake with blueberry compote, blueberry spinach salad and yes…more “Schweetz Blueberry Muffins.”

As we settled in, a video presented by Sheetz and Evil Genius explained how this beer collaboration came to be. Both companies like to be innovative, different and support local businesses.

The two decided to brew a blonde session ale and blend in actual Schweetz Blueberry Muffins into the mash during the brewing process.

Our Take

As soon as we cracked open the blueberry blonde ale, an amazing blueberry aroma emerged from the 16 oz can. Project Brewberry Muffinz beer is very drinkable with not only the blueberry flavor notes followed by biscuity notes from the actual muffins being added to the brewing process.

Coming in at 6% ABV and only 17 IBUs, this beer is very refreshing and great for a late summer release.

Where to Buy

Project Brewberry Muffinz beer

Project Brewberry Muffinz beer is available at 99 Sheetz stores starting at 4pm, Thursday, August 29th. Expect to pay a modest $7.99 / 4 pack.

Because it’s a limited release, the collaboration beer won’t last long. Snag this delightful and refreshing beer before it’s gone!