Diehard Western Bulldogs fan and self-confessed gambling addict Stuart McDonald has challenged the "hypocritical" club that he loves so much to end its association with pokie machines.

Technically, McDonald is running for a position on the Bulldogs' board of directors at their AGM on Tuesday night, but in reality hopes he doesn't get elected because he admits he doesn't have the time to fulfil the role.

"Hypocrites": Stuart McDonald wants the Western Bulldogs to end their association with pokies. Credit:Bloomberg

The Irish immigrant, whose first marriage broke down due to his gambling habit, instead wants to put an issue that is close to his heart firmly on the agenda by way of a "powerful speech" in the hopes of getting the ball rolling towards the Bulldogs being totally weaned off revenue from pokies.

McDonald believes the Bulldogs' reliance on pokies flies in the face of their public image as a community-based club for the western suburbs of Melbourne given all the harm they are causing the people of the west, as well as society in general.