Live Nation, the world’s largest festival promoter, has announced a series of ambitious sustainability plans for all future events.

Among those plans, Live Nation has pledged to remove all single-use plastics from their worldwide festivals by 2021. Among the list of events, the major UK festival such as Wireless, Reading and Leeds, Latitude and Download will all be included.

Live Nation, who also run a series of music venues around the country—as well as managing the high profile Academy Music Group—alongside their summer festivals, also claim to be trialling a plant-based water bottle prototype across Europe this year.

Not stopping at single-use plastics, Live Nation’s sustainability aims stretch into achieving their target of reducing greenhouse gas emissions 50% by 2030. Furthermore, the music promoting company has committed to sending zero waste to landfill by the same year.

“Hosting over 35,000 concerts and festivals each year, Live Nation has the opportunity and responsibility to provide our artists and fans with a live music experience that protects our planet,” said Michael Rapino, president of Live Nation Entertainment.

“The adverse effects of climate change are undeniable, and we want to use our place on the world stage to be part of the solution. Together our concerts, venues, festivals, and offices around the world are setting new sustainability standards for live events.” Deliver a 50% reduction in scope 1 and 2 greenhouse gas emissions by 2030

Live Nation pledge to: