Waffle House employees reportedly called the police on a young black man at a Warsaw, North Carolina location.

Footage shows a police officer choking the man and throwing him on the ground outside the Waffle House.

Now, people are threatening to boycott Waffle House.

Waffle House is under fire after footage of a black man being choked and thrown to the ground by police went viral.

On Sunday, Waffle House employees called police on 22-year-old Anthony Wall after he got into an argument with several workers at a Warsaw, North Carolina location, ABC 11 reported. Wall, who is black, was dressed in a tuxedo and had just taken his teen sister to prom.

Waffle House workers called the police. Footage Wall shared on Facebook shows an officer choking him and slamming him to the ground.

"I was pretty much trying to scream for air and trying to breathe because he was holding my throat and that's when I got aggressive with him because you are choking me," Wall told ABC 11.

Here's the footage of the incident:

Backlash was swift.

"Family, let’s stay out of @WaffleHouse until the corporate office legitimately and seriously commits to 1) discussion on racism, 2) employee training, and 3) other plans to change; and until they start to implement changes," tweeted Bernice King, the daughter of Martin Luther King Jr. and CEO of the nonprofit King Center.

"We are looking into the incident that occurred at our Warsaw, NC, restaurant to gather all the facts," Waffle House said in a statement. "Initial reports say the customer became agitated, and the police were called. In an interview with WTVD-TV in Raleigh, NC, Mr. Wall said he took things too far with our employees."

The company said it is cooperating with local authorities and referring questions about the arrest to the local police department.

This is the second time in the last month that Waffle House has been under fire for the treatment of black customers. In late April, Chikesia Clemons was arrested at a Waffle House in Saraland, Alabama. Cell phone footage of the arrest, taken by Clemons' friend, shows multiple officers physically wrestling Clemons to the ground, exposing her breasts.

Chains' and other retailers' treatment and mistreatment of black customers are currently in the spotlight.

In April, Starbucks announced it would close all locations for an afternoon of anti-bias training after two black men were arrested at a Philadelphia location. Current and former Starbucks workers were mixed on the company's response to the arrests, telling Business Insider that the arrests were just one symptom of systemic issues surrounding race, stigma, and discrimination.