The case is “a good example of an internet pile-on being merited,” Oliver continued, setting forth these standards: “He’s a public figure, he made his comments publicly, they are appalling, and he’s standing by them.” Those are relevant, defensible metrics. (My own assessments of Carlson are here, here, here, and here.)

But it does not follow that public shaming achieves “a lot of good” or “accountability.”

In The Stranger, Katie Herzog argued that Carlson’s public shaming “may have made the public shamers feel good,” but that it “accomplished precisely nothing.” He did not apologize. He’s still on the air. His ratings aren’t lower.

What was accomplished?

It’s possible that the shaming’s overall societal effects were negative. Offensive remarks that would’ve been lost to memory were resurfaced in a way that perhaps upset some Iraqis, women, or victims of statutory rape, among others. The fact that Carlson declined to apologize while suffering no consequences perhaps undermined anti-bigotry taboos and surely did not strengthen them.

Oliver next turned to the parents caught bribing their kids’ way into college. “I’ve got no problem making fun of the parents doing that or the guy who ran that service,” he said. I don’t have a problem with such jokes either—though some of the parents weren’t public figures and it isn’t clear if they’re standing by their actions, so the aforementioned standards weren’t all met.

“Where it gets more complicated is with the kids,” the host continued. “How much is it fair to make fun of them? Well, I would argue one of them, Olivia Jade, is a public figure. She has nearly one and a half million followers on Instagram and has worked with all these companies. She has actively made money off her brand as a fun, relatable college student.”

He proceeded to show a video in which Jade talks about her lack of interest in attending classes. “Even before what we learned this week, that was a little tone-deaf,” he said. “Though not quite as tone-deaf as this sponsored post that she made for Amazon, in which she’s decorated her dorm room at USC with the letters OJ. And if you don’t see the connection between the letters OJ and USC,” he concluded, “maybe it should cost half a million dollars to get you in there.”

OJ are her initials, and O. J. Simpson attended USC.

It isn’t clear that Jade knew about her parents’ objectionable actions or that she would stand by them. Oliver nonetheless thinks she’s a justifiable target, because she’s a “public figure,” based on Instagram followers, and because she’s “tone-deaf,” having put her initials in a USC dorm room without recognizing a second meaning to those letters, connected to an event that occurred years prior to her birth.

I’m not taking a position on whether Oliver’s jokes were out of bounds, only observing that he didn’t actually apply a consistent “shame-worthy” test. Calling a teenager dumb isn’t doing any good or adding any accountability to the world.