Transcript for New calls issued for end to social media abuse of Duchesses Kate, Meghan

We move to our "Gma" cover story. Royal targets. Duchesses Kate and Meghan are facing vicious online bullying, racist and sexist attacks and, Amy, the palace trying to take action. This is very serious, guys. Kensington palace and aides are spending hours deleting hateful comments from the Royals' official Instagram account which by the way has 7 million followers but the palace is reportedly appealing for help. Meghan is at the national theater this morning in her first official visit as patron meeting staff and getting to know the ropes in her new role. The duchess already on familiar ground after a career in acting like most royal engagements, photos and video of the visit will be posted on kensington's palace social media sites but it's those sites on Twitter, Instagram and Facebook that are at the center of racist and sexist trolling against the duchess and Meghan and her sister-in-law Kate Middleton are also being pitted against each other. A big part of the problem is that social media users have divided into two camps, there are the team Kate or team Meghan and unfortunately, they are targeting each other as well as the two women in the public eye. Public staff pushing back hard to combat the online abuse. Hours now spent sifting through comments reporting and blocking offensive remarks, even calling in Instagram to help tackle the problem. The British magazine "Hello" now launching a kindness campaign to help stop this trolling. Our message is really simple. Before you post, think. Is it helpful? Is it kind and would you say it in real life? We are so excited people seem to find it really resonates with them and really are keen to try to improve the dialogue on Twitter, Instagram and Facebook. Reporter: A kindness campaign, we could all use that. In addition to the palace reaching out to Instagram for help they say the police have also gotten involved according to "Hello" magazine. This is how serious the situation is and so we certainly hope people will stop, stop the hate. Yeah, thank you, Amy. Appreciate that.

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