Florida grocery chain Publix took to Twitter on Tuesday to clarify to customers that the company's backing of Republican Adam Putnam doesn't mean it supports the National Rifle Association.

The tweets came after the Tampa Bay Times reported that Publix, the heirs to its founder and its current and former leaders have donated $670,000 to Putnam in his gubernatorial race, a show of support that is unprecedented in the history of Florida's largest private company.

In the aftermath of the shooting at a Parkland high school, Putnam has repeatedly drawn criticism from gun reform activists for declaring himself a "proud NRA sellout" and for opposing the state's new, stricter gun purchase laws.

Some of those people, including Parkland survivor Alex Wind, weren't happy to see a popular Florida brand like Publix behind Putnam, and they took to Twitter to register their displeasure.

.@Publix I guess I should’ve bought my flowers for the memorials somewhere else. https://t.co/BidbjjxA87 — Alex Wind (@al3xw1nd) May 15, 2018

So @Publix just put big money behind Adam Putnam for Governor. Just another reason to shop at @MilamsMarkets #MIami https://t.co/BLZPHelWTy — SolarGirl305🌞 (@jodmentum) May 15, 2018

The backlash was enough to elicit several responses from Publix across multiple corporate accounts ensuring people it has not donated to the NRA.

As one response said: "Supporting our associates, customers and communities is always top of mind for Publix, especially when tragedies strike like natural disasters and gun violence. When we are deciding which political candidates to financially support during an election, we consider a number of factors. Publix has not provided financial support to the National Rifle Association."

Hi Traci, supporting our associates, customers and communities is always top of mind for Publix, especially when tragedies strike like natural disasters and gun violence. When we are deciding which political candidates to financially support during an election, we consider... 1/2 — Publix (@Publix) May 15, 2018

...number of factors. Publix has not provided financial support to the National Rifle Association. ■Matthew 2/2 — Publix (@Publix) May 15, 2018

As one of the largest employers in the state of Florida, and with the majority of our stores and our corporate headquarters located here as well, we have a significant interest in our home state. As the hometown candidate, Publix has supported Commissioner Putnam since he... 1/2 — PublixHelps (@PublixHelps) May 15, 2018

...ran for the state House of Representatives. ^Caroline 2/2 — PublixHelps (@PublixHelps) May 15, 2018

Filmmaker Billy Corben tweeted the Times story with a "#BoycottPublix" hashtag. It was then retweeted by Parkland student-turned-activist David Hogg, who added he would "be getting my chocolate chip muffins elsewhere from now on."

Hogg's tweet had nearly 2,000 retweets by the end of the day.

Guess I’ll be getting my chocolate chip muffins elsewhere from now on. Common @Publix https://t.co/uSVso4nzLh — David Hogg (@davidhogg111) May 15, 2018

Putnam, like Publix, is a product of Polk County and the company has supported him since his successful House race in 1996 as a 22-year-old.

Some Twitter users were happy to see one of the state's largest employer get behind Putnam, the Florida's agriculture commissioner.

👍👍👍Publix is supporting Adam Putnam’s run for governor like no politician before. @TB_Times https://t.co/DWrNWzLHr0 — rhondadonda (@Rhondadonda18) May 15, 2018

Hi @fabiolasantiago ! Just read your piece, pretty hyperbolic. I’ll gladly tell you that I’m a Hispanic who will be voting for Adam Putnam and I’ll still be going to Publix. Plus, Publix is a private company with private citizens running it, let them do support who they want https://t.co/uaY6T0GyOG — Alex Rivera (@abrv14) May 15, 2018

Putnam is running in a Republican primary against Rep. Ron DeSantis.

READ MORE: Publix is supporting Adam Putnam's run for governor like no politician before