Photo credit: joe.co.uk

Colonel Sanders might have avoided total humiliation with an advertisement wrapped around the Metro in UK Saturday morning. The good-humored advertisement offered an apology after KFC stores across the country were closed due to a chicken shortage.

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">KFC back on the front foot this morning with print ad campaign. A bit of humour goes a long way. <a href="https://twitter.com/KFC_UKI?ref_src=twsrc%5Etfw">@KFC_UKI</a> <a href="https://twitter.com/hashtag/kfc?src=hash&ref_src=twsrc%5Etfw">#kfc</a> <a href="https://twitter.com/hashtag/fck?src=hash&ref_src=twsrc%5Etfw">#fck</a> <a href="https://t.co/s9K0VgOpL0">pic.twitter.com/s9K0VgOpL0</a></p>— Sean Hamilton (@hamiltonsean) <a href="https://twitter.com/hamiltonsean/status/966931934327820289?ref_src=twsrc%5Etfw">February 23, 2018</a></blockquote>

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The advertisement read, "We're sorry. A chicken restaurant without any chicken. It's not ideal.

"Huge apologies to our customers, especially those who traveled out of their way to find we were closed. And endless thanks to our KFC team members and our franchise partners for working tirelessly to improve the situation.

"It's been a hell of a week, but we're making progress, and every day more and more fresh chicken is being delivered to our restaurants.

"Thank you for bearing with us."

The best part of the advertisement was how it's creators rearranged the iconic letters "KFC" to resemble the word "F*ck". Even Burger King got in on the joke and poked fun at the chicken restaurant.

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Never forget. <a href="https://t.co/EEAIsVNZ5h">pic.twitter.com/EEAIsVNZ5h</a></p>— KFC UK & Ireland (@KFC_UKI) <a href="https://twitter.com/KFC_UKI/status/966646686906044417?ref_src=twsrc%5Etfw">February 22, 2018</a></blockquote>

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Fans of the restaurant applauded the advertisement on Twitter describing it as "a masterclass in PR crisis management" adding that "a bit of humor goes a long way."

An official statement from KFC UK said, "We’ve brought a new delivery partner on board, but they’ve had a couple of teething problems – getting fresh chicken out to 900 restaurants across the country is pretty complex!"

"We won’t compromise on quality, so no deliveries has meant some of our restaurants are closed, and others are operating a limited menu or shortened hours."

A DHL spokesman also offered an explanation for the delay in delivering chicken to KFCs across the UK saying, "Due to administrative issues a number of deliveries have been incomplete or delayed."

"We are doing our utmost to rectify the situation as soon as possible and apologize for any inconvenience this may have caused."

Related coverage: <a href="https://thegoldwater.com/news/18974-UK-s-KFC-Crisis-The-Colonel-Not-Really-Working-On-It#18975">UK's KFC Crisis: The Colonel 'Not Really' Working On It!</a>

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Source: https://www.joe.co.uk/news/kfcs-genius-apology-advert-makes-us-want-to-forgive-them-for-running-out-of-chicken-164505