Instead of letting the majority of their salable items languish without content, online retailers are now turning to Natural Language Generation (NLG) to engage customers and appeal to search engines with dynamic product descriptions. NLG delivers the first truly scalable and personal solution for selling online.

The table marble java, a gem found by our tool in Conforama’s store

The key element of our Analytics observations is how customer engagement online is being transformed by NLG technology. Competition in the e- and m-Commerce world is more intense than ever. Companies must design an experience that is both personal and SEO-friendly at a scale that can support millions of products and tailored for mobile, online, and social channels.

Meanwhile, existing e-commerce automation tools have left a gap between managing SKU data for the eRetailers and delivering value around this data directly to online shoppers.

It’s all about getting frequent fresh content

Once you’re able to generate so many product descriptions in such a short time, you can start planning for content publishing. Getting perfect Product pages can be upgraded with product blogposts, reviews and news. This give the opportunity to your e-Commerce webshop to get so much contents it actually competes with the biggest informational content websites on the web: the national newspapers website.

Our toolset makes sure the bot is generating 25k+ contents per night, whatever if it ran last night already. This will lead to immediate proper ranking and it will point opportunities in your product catalog. Most of the big retailers are actually missing great opportunities on Products they don’t emotionally invest in. Our research has shown that exotic products, with a low Google search rate, had a great revenue generation because the offer is so scarce. Our best example is the inflatable mattress for 2. Indeed, the monthly searches are pretty low for this product, but the conversion rate was found to be huge. It actually generated 60% of the affiliation commission on our “Frankenstein” website Casa Decoration.

Mash’n Learn NLG experimentation started with Wordsmith

When IBM Watson was just a Chess-player to us, we used to do good things already with Automated Insights’ Wordsmith. With that great toolset, we built hundred of thousands of great product descriptions ready to be uploaded on WooCommerce. Adding Watson and its Alchemy Language to the mix, we managed to get a zest of emotions in the content we were generating, not just synonyms and conditional texts.

With Wordsmith, we have built hundred of thousands of great product descriptions

Wordsmith is still used by our Marketing team to build the template for Mash’n Learn’s AI. Once the project is ready, our tech team is transforming it into pseudo-code used by our e-Commerce integration. This process takes a few hours, depending on the complexity, but is able to get immediate results.

If you’re a Retailer and you want to build an exhaustive catalog with completed contents, get in touch with us, we can definitely help you.

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