A: Because that's who Embiid is, a highly confident -- if somewhat brittle -- presence who believes the game should be fun, similar to Whiteside's approach, at least when it comes to social media. I have no issue with players having big personalities as long as it doesn't impact their play and productivity. Both Embiid and Whiteside took Friday's exhibition in Kansas City exactly what it was for, a meaningless close to a meaningless preseason. There is no way Erik Spoelstra would have kept Whiteside in a regular-season game after those two quick fouls. And I'm not sure the referees would have officiated those situations with the same quick whistle if it were not an exhibition. So you have fun, you tweet and you move on. The NBA embraces personality. Embiid and Whiteside have two of the bigger ones in the NBA.