Cortana, the personal assistant for Windows Phone that Microsoft developed to rival Apple’s Siri and Google Now, gets the limelight in a new ad that’s far from being subtle (spotted first by The Verge).

The commercial for Windows Phone 8.1 pits Cortana on a Lumia 635 against Siri on an iPhone 5s, with Cortana winning hands-down as Siri just says it cannot carry out the instructions. Well, that’s something you would expect considering it’s a Microsoft ad.

Microsoft is going on the offense as it picks such a battle showcased on this ad, but it’s also a complement to Apple that Microsoft thinks that there is enough awareness about Siri, so much so that it is an area worth challenging in.

Cortana is only available to US-based Windows Phone users right now, but we can expect a UK and China launch of the service soon.

Thumbnail image via Justin Sullivan/Getty Images

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