Juventus could make summer profit

By Football Italia staff

Juventus could reportedly end this summer’s transfer window with a profit, despite their huge expenditure on Cristiano Ronaldo.

The Bianconeri have signed the Portuguese superstar for €112m, and it’s believed his contract is worth €30m net per season.

Given that clubs break down the cost of a transfer over the course of a contract, L’Équipe points out that CR7 will cost around €90m on each balance sheet until his contract ends in 2022.

That is roughly a 25 per cent increase compared to what the Old Lady currently spends.

However, the newspaper points out that Ronaldo will provide an instant marketing boost, with four million more social media followers since his arrival.

Juve manage their merchandising and licensing without intermediaries, so can profit handsomely from the increased exposure.

The last financial statement recorded €128m in commercial income, but that should hugely increase with the arrival of Ronaldo.

At Real Madrid, L’Équipe reports, CR7 shirts accounted four 40 per cent of total sales.

While the bulk of shirt sale revenue goes to Adidas, the agreement provides for “additional royalty payments upon exceeding a threshold of sales”.

The Bianconeri would also be in a strong position to renegotiate their sponsorship agreements with Adidas and Jeep after Ronaldo’s arrival.

There is less room for manoeuvre on ticket sales, as the Allianz Stadium only holds around 41,000 and is already 94 per cent sold out.

That said, the club did increase season ticket prices by around 30 per cent, which will bring a prospective extra €10m.

Television rights should also be more lucrative this season, with an extra €30m for the Old Lady if last season’s Serie A and Champions League campaign was to be repeated.

Juve have already brought in around €50m from player sales, with Emil Audero, Alberto Cerri and soon Rolando Mandragora all leaving with buyback options.

Stefano Sturaro and Marko Pjaca could bring in around €20m each, and there is interest in both.

That’s without even considering a potential €50m sale of Daniele Rugani to Chelsea, while Gonzalo Higuain could also go to Stamford Bridge for €60m.

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