Using natural page flow is another way to leverage users’ expectations. Traditional website design follows a series of presuppositions. Navigation is usually at the very top or near the top of the page. Forms are usually labeled explaining what they do, with placeholder text in the fields that explains what information the user needs to provide.

Natural page flow defines the expectations that users have built up from decades of surfing the net. The best way to study these UI patterns is to look at other websites and make note of their most complicated features. Are they intuitive? What works? With a keen eye, you’ll recognize learnable interface techniques that you can replicate on your own site.