We went around Austin in March and asked a bunch of people the eternal question. Featuring deep thoughts from Big Boi, Theophilus London, Das Racist, Jeff the Brotherhood, Trash Talk, Big K.R.I.T., Weekend, No Joy, Domo Genesis, Jay Rock, The Cults, Moon Duo, Dom Kennedy, Cloud Nothings, Idiot Glee, Hunx and His Punx, Tearist, Pictureplane, Prince Rama, Sun Araw, Tennis, Lower Dens, Parts & Labor, Heavy Hawaii, Greg Fox, Dirty Beaches, Woodsman, Bass Drums of Death, Dent May, Quiet Hooves.

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Shot on phones and cameras by Sarahana Shrestha, Blake Gillespie, Sjimon Gompers,Will Deitz, Jeremy Krinsley, Jenz, Derek Evers.

Edited by Jeremy Krinsley.