A Showtime rep tells Deadline the network is in discussions with team behind Weiner about possibly adding a postscript to the award-winning documentary, after Anthony Weiner’s wife this morning announced she was separating from her husband.

Hillary Clinton’s closest aide Huma Abedin issued her statement this morning in the wake of yet another sexting scandal.

Seizing the moment, Showtime issued an announcement reminding us it will premiere the award-winning documentary Weiner on October 22, not long after Abedin’s statement took over the TV news cycle.

Showtime chief David Nevins already had teased the airdate in his address to TCA last month, and Showtime tweeted the date and time slot nearly three weeks ago:

The fascinating documentary #Weiner will debut on Saturday, Oct 22nd at 9p on @Showtime. — Showtime (@Showtime) August 11, 2016

But a good news cycle is a terrible thing to waste, and this morning’s announcement by Abedin still is going strong on TV news networks and elsewhere. Today’s iteration of Showtime’s announcement included key art, and the video trailer for the docu that won the U.S. Grand Jury Prize at the 2016 Sundance Film Festival, directed and produced by Josh Kriegman and Elyse Steinberg.

“After long and painful consideration and work on my marriage, I have made the decision to separate from my husband,” Abedin said this morning in a statement, taking top spot in the TV news cycle. Hours earlier, New York Post published a front-page story about her husband, including another crotch shot he allegedly sent another woman with whom he had been in communication going back to July of 2015. In the photo, he is seen in bed next to his and Abedin’s young son, who is sleeping.

“Anthony and I remain devoted to doing what is best for our son, who is the light of our life. During this difficult time I ask for respect for our privacy,” Abedin added in a remark maybe better directed to her husband.

A flurry of “here we go again” TV news program segments followed.

Weiner filmmakers got mostly unrestricted access into the life of former congressman Weiner and family, as he attempted a career comeback — two years after resigning from Congress when he accidentally tweeted out into the world a picture of his crotch. That comeback mayoral race ended badly, weeks before the primary election, when a new batch of un-mayoral photos emerged that Weiner had issued, using the name “Carlos Danger.”