Whilst giraffe are commonly seen on safari, in the media, and in zoos, people – including conservationists – are unaware that these majestic animals are undergoing a silent extinction.

While giraffe populations in southern Africa are doing just fine, the world’s tallest animal is under severe pressure in some of its core ranges across East, Central and West Africa.

It may come as a shock that three of the currently recognised nine subspecies are now considered ‘Critically Endangered’ or ‘Endangered’, but we have been sounding the alarm for a few years now.