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Corvallis-based Inked Playmats had sales on its website before last Friday, but its “Spring Fever” sale was different: it went viral on Reddit.com, and the fledgling company did three months’ worth of sales in a single day.

The company sells a selection of mats with licensed designs and enables customers to upload their own designs to be printed onto mats, upon which tabletop gamers play card games such as “Magic: The Gathering.”

Inked Playmats owner Thomas T.C. Pool said the company mostly has become known through word of mouth, and he was surprised the sale took off the way it did. He theorized that the sale went viral because the company is gaining a reputation for customer service and custom products in its niche market.

Pool said the business began with his love for Magic, a popular fantasy card game. He likened its development to watching a child grow.

“It’s a hobby that turned into this thing that is almost unreal.”