Coke Zero is set to be removed from Australian supermarket shelves as consumers turn away from sugary soft drinks.

Coca-Cola Australia Marketing Director Lucie Austin said they had given Australians the choice between the two drinks and they had opted for the new drink, Coca-Cola No Sugar.

'We said that we would let people decide and we are pleased to say the results are in – Australians have decided that Coke No Sugar is it,' Ms Austin said in a statement.

'Australians have embraced Coke No Sugar – which from day one was carefully crafted to taste even more like Coca-Cola Classic, but without the sugar.'

Coke Zero is set to be removed from Australian supermarket shelves as consumers turn away from sugary soft drinks

Australians opted for Coca-Cola No Sugar (pictured) to Coke Zero which was launched in 2006

The phase out comes two months after Coca-Cola announced that it will change its recipes to cut sugar content in their products.

There had also been growing concerns over the amount of sugar consumption in many countries, with some implementing a sugar tax.

With their decision to cut sugar from their products, the company revealed on Wednesday that Coke No Sugar was intended to replace Coke Zero.

Ms Austin claimed that it was 'no surprise' that more people are opting for the new coke drink since it's launch.

The company has reported close to 3.5 million Australians have already enjoyed Coke No Sugar, with many already being regular drinkers as they opt for the healthier choice.

'It is no surprise that people are preferring it over Coke Zero,' she said.

The phase out of Coke Zero (pictured) is well underway and set to be completed by September

The recipe for the new drink was already in development for more than five years.

'Coke No Sugar marked the latest step in the evolution of our sugar-free Coke recipes that began with Diet Coke in 1982 and continued with Coke Zero in 2006,' Ms Austin said.

Coke Zero was launched in Australia in 2006, and launched Coke No Sugar in June this year to refocus on bringing customers the refreshment of 'The Real Thing'.

'We think it’s the closest we have ever come to the taste of classic Coca-Cola,' Ms Austin said.

Coke Zero lovers have expressed their anger and took to social media slamming the decision

Coke Zero lovers have expressed their anger and took to social media slamming the decision.

'Dear @CocaColaAU - your decision to get rid of Coke Zero is terrible and one that I struggle to understand. To say that recent sales have been in favor of NO SUGAR is because you cannot find ZERO virtually anywhere. I will not buy CCA product any longer,' one person tweeted.

'what a load of crap @CocaColaAU that ‘consumers prefer coke no sugar to’ - all you had to do was rename it Coke Zero Sugar - the towers of Coke No Sugar at my local stores tell the story - it’s TOO SWEET,' another tweeted.

'Shame, because Coke Zero actually had flavour. Coke No Sugar just tastes like watered down Coke,' someone wrote on Facebook.

'Coke Zero is perfect. Just fake enough to know you aren't drinking real Coke, not fake enough to remind you of Diet Coke. Coke No Sugar is just wrong,' another commented.

The phase out is well underway and set to be completed by September.