By CryptoMax

OPTin is a new coin specifically issued for the marketing and advertising industry. Launched earlier this year by the OPTin Advertising Network, OPTin Coin is already boasting half a million registered users.

With that many users collecting this new cryptocurrency coin, it is now one of the leaders among the “advertising ecosystem” blockchain projects. Plus, the coin has quickly grown to become the biggest “marketing research” digital currency.

The OPTin Coin Improves Opting In

The name of the coin itself is familiar advertising industry jargon. The term “opt-in” is used, primarily online, to describe a consumer granting permission to receive advertisements. When they “opt-in” that both grants permission and indicates their interest in a product or group of products.

So, the OPTin coin is intended to enhance that advertising opting-in process. It is intended to create and aid a stronger relationship between the consumers and the advertisers.

By being able to verify data and compile user profiles securely and on a secure platform, a smoother transactional process is the result. Smoother transactions and security mean both parties benefit.

Thanks to crypto and blockchain technological advances, the OPTin coin speeds up transactions. It also makes sure that the transactions happen easily and that everything is safe.

The issuance of this digital token is part of the current expansion of blockchain and crypto technology throughout the business landscape. The travel industry, the automobile industry, the payments industry and more are seeing the possible uses and advantages that blockchain tech offers.

Whether businesses in differing sectors are figuring out innovative uses for digital currency or see the streamlining and security advantages of blockchain, it is impossible to deny the impact of this technology.

Publishers and Cryptocurrency

The company is excited and optimistic about the impact the coin could have for publishers. Involved in this outreach is via the coin is OPTin’s parent company DoGood Media and TravelSavvy.

TravelSavvy is a travel media company. They share, with DoGood Media, the excitement. The share the view of the potential of the OPTin Coin.

TravelSavvy says they are especially excited about the coin’s “potential impact” for involved publishers. CEO and Publisher for TravelSavvy, Craig Pavia, commented that “As we transition to OPTin based settlement with the help of DoGood Media, we are excited about the additional benefits including marketing research insights and ease of use; it’s a very strong innovation for sure.”

Echoing Pavia’s sentiments, DoGood Media CEO Jerome Shimizu added, “We are excited to welcome TravelSavvy as the first external publisher to collaborate on this exciting blockchain for advertising initiative.”

DoGood Media is just getting rolling with their cryptocurrency project. They are working on expanding their project up across the industry. They see “existing network partners” in the areas of publishing, ad technology, and marketing research getting on board.

A Little About the OPTin Coin

The OPTin Network was founded this year. The marketing research-based platform is the largest blockchain devoted to that sector. Through the technology of blockchain, they are reimagining the entire ad technology ecosystem and the flow of data.

Powered by their OPTin crypto coins, the network will continue to expand. Currently, they are working to get the platform open to any and all interested advertisers and publishers.