Brielle, 21, and Ariana Biermann, 17, launched the Zolciak, 40, and her daughters, 21, and, 17, launched the lip kit line earlier this month.

Customers turned to social media to slam the quality of the products. “My lipstick was delivered with a crack down the middle," one person wrote. "It will break in half soon by the looks of it…”

A second customer wrote that the product “wears off fast.” “I also have a large crack down the middle of my lipstick that compromises how long it will last without breaking in half," she said. "I will not be buying again, especially at $45 a pop.”

“I want to like this so much but the product quality is underwhelming to say the least,” the user continued. “Your lipstick is much more translucent than your competitors. Almost like a light wear gloss, but it’s labeled as a lipstick. It takes several… several coats to get full coverage.”

Customers complained the product color isn’t the same as the photo advertised on the website. “I thought this product would be amazing," one buyer said. "The pencil is super hard and when applying, you have to dig into your skin! The colors are super dark and nothing like the photos. Definitely a no go!”

A fourth person slammed, “I have and I’m not a fan. I like a more nude look which is why I ordered based off Kim’s reference to it. And the picture she posted was definitely a nude look. Which I love! Sad because I won’t wear it.”

A fifth person claimed, “Just got my kits today and I’m less than impressed. The quality is not phenomenal and the colors are also not depicted right. I expected better.”

The KAB Cosmetics account responded, explaining that the lip kits “pull different undertones depending on lip pigmentation.” As for the customers who complained about cracks, they were advised to email customer service.

The drama with the line started when Zolciak was accused of copying other brands’ lip kit names and designs. In promotional snaps of the products, fans noticed the lip kit design is similar to makeup company NARS. Followers also noticed the lip color names Cherry Pie and Red Velvet are the same as Kylie Jenner’s lip kits

Zolciak even posted a photo of her wearing lip kit “sweetheart.” But the photo Zolciak posted is from October 2017, over a year before the brand launched. Zolciak even admitted she is not wearing KAB in the photo. “I mixed several colors to get this (in the picture)," she said. "When we created KAB we sent them off and created our own lipstick out combining all 5 tubes I used in the pic. We turned it into one tube! End of story.”

Fortunately for Zolciak, she did receive rave reviews from some customers. “I love using the Sweetheart liner with the gloss over it! It’s so dang smooth and soft,” one buyer wrote, as a second praised, “I love it. It does smell and taste great and the packaging is fun.”