Samsung Electronics Co. is considering introducing two new smartphone models that will feature bendable screens, including a version that folds in half like a cosmetic compact, people familiar with the matter said. The devices using organic light-emitting diodes could be unveiled as soon as early 2017, the people said, asking not to be identified because the matter is private. That would likely give it a head start on new Apple Inc. iPhones. The second Samsung model will have a 5-inch screen when used as a handset, that unfurls into a display that's as large as 8 inches, similar to a tablet, the people said.

Samsung, the biggest supplier of OLED panels for mobile products, has pioneered the development of new screen formats with its multi-sided Edge smartphones. Using advanced display technology may help the company recapture customers from Apple and boost earnings that have slumped for the past two years.