Xbox 360 Leads U.S. Console Market for 22nd Consecutive Month

11/08/2012

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In October, Xbox 360 maintained its lead in the U.S. console market – marking the 22nd consecutive month as the top-selling console.

October 2012 U.S. NPD highlights include:

· Xbox 360 sold 270,000 units in October, more units than any other console, and held 56 percent share of current-generation console sales in the U.S. This marks the 20th consecutive month that Xbox 360 has held more than a 40 percent share of current-generation console sales in the U.S.

· Total retail spend on the Xbox 360 platform in October (hardware, software and accessories) reached $315 million. Consumers spent more on Xbox 360 products in October than they spent on the other two current-generation consoles combined.

· During the month of October, Xbox 360 held six of the top 10 U.S. console game titles including: “NBA 2K13,” “Medal of Honor Warfighter,” “Resident Evil 6,” Dishonored,” “Madden NFL 13” and “Borderlands 2”

On Nov. 15, Xbox LIVE will celebrate its 10-year anniversary. Xbox 360, with a large library of Xbox LIVE apps and entertainment, is easier and more relevant than ever, working across all Microsoft platforms and beyond to deliver experiences like Xbox Games, Xbox Video, Xbox SmartGlass and Xbox Music.

Xbox 360 is ready for the holidays with Xbox exclusives like the recent launch of “Halo 4,” “Forza Horizon,” “Nike + Kinect Training,” “Dance Central 3,” “Fable: The Journey,” “Kinect Nat Geo TV” and “Kinect Sesame Street TV.”

Posted by Jeff Meisner

Editor, The Official Microsoft Blog