It's a cliché to say that clothes reflect who you are... but in this case, it's definitely true. Dot One is offering a lambswool scarf (among other products) whose artwork is based on your genetic sequence. All you do is send in a 23andMe-style cheek swab sample that's scanned for pieces of distinctive yet repeatable genetic code. When Dot One matches that code to colors, the result is a scarf pattern that looks reasonably fashionable, but is almost certain to be unique -- unless you're an identical twin, the odds of running into someone else with the same scarf are virtually zero.