Frank Kaminsky has a recently-inked sponsorship deal with JCPenney. While the very idea of this seems like a skit from Chappelle’s show to demonstrate how absurdly white Frank is, it seems like JCPenney and Kaminsky are totally cool with having the honkiest player from the honkiest state team up with the honkiest store to, well, make fun of how Wonder Bread Kaminsky is. Here’s the latest in the hilarious new ad campaign.

It’s a brilliant, subversive take on his “humble”, “hard-working”, “effort-filled” (Author’s note: read: any white dude cliché) background. If you weren’t before: you should be all in on Frank Kaminsky. It would seem to me that he’s coming for Blake Griffin’s self-aware NBA humor belt.

FIN