The Australian privacy commissioner will call on technology giant Apple to explain reports of staff stealing, sharing and ranking of customers' explicit photos.

News Corp reported four male staff members had been sacked from a store in Carindale, in Brisbane's south, over the scandal.

The company was investigating, telling Fairfax Media in a statement on Thursday that it had "seen no evidence that customer data or photos were inappropriately transferred or that anyone was photographed" by the former employees.

Staff reportedly lifted photos from some Apple customers' iPhones and took more than 100 close-up and explicit photos of female customers and staff without their knowledge.