How do you like your coffee? Blacker than midnight on a moonless night? Or is that just what you want people to think?

Asking consumers what coffee they drink is a fine example of demonstrating exactly how problematic a focus group can be when designing a product. That would be the same kind of focus group the mainstream videogame industry puts massive amounts of stock into. The kind of group turning promising games into slurry. Oh videogames, will you ever get it right?

Jim Sterling is The Escapist's reviews editor and produces Movie Defense Force and Jim & Yahtzee's Rhymedown Spectacular, alongside Jimquisition. He also hosts The Dismal Jesters podcast, and does videos on his stupid YouTube channel. He wears good quality ties, not great, but nice enough.