The Athletic has already grown to focus on nearly 50 local markets, and it’s also been an international operation since very early in its existence, with Toronto being the second city featured after Chicago.

Now, they’ll be going even further for their next big expansion, launching a United Kingdom group focused initially on Premier League soccer this August. That’s according to Lucinda Southern at Digiday, who has the details here:

Sports subscription publisher The Athletic has pinpointed the U.K. for its first overseas hub. The direct-to-consumer media company plans to hire a U.K. team of between 50 and 55, mostly writers, ahead of a mid-August launch. The U.K. editorial team will focus initially on football, particularly Premier League teams, but will expand to cover more sports in time. Similar to its hyper-local model in the U.S. and Canada, where it covers 50 different regions, writers will be located beyond London.