Note: Market graph at bottom.



From HotelNewsNow.com: NorfolkLuxury occupancy holds steady in STR weekly numbers

Overall, in year-over-year measurements, the industry’s occupancy fell 5.8 percent to end the week at 55.8 percent. Average daily rate dropped 8.3 percent to finish the week at US$95.51. Revenue per available room for the week decreased 13.7 percent to finish at US$53.30.

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Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com

This graph shows the YoY change in the occupancy rate (3 week trailing average).The three week average is off 7.3% from the same period in 2008.The average daily rate is down 8.3%, and RevPAR is off 13.7% from the same week last year.As I noted last week, the comparisons are now easier soon since business travel fell off a cliff last October. Comparing to the same week two years ago, occupancy rates are off 16.4%.Occupancy rates for October in 2006 and 2007 were close to 68%. Market update:The second graph is from Doug Short of dshort.com (financial planner): "Four Bad Bears".Note that the Great Depression crash is based on the DOW; the three others are for the S&P 500.