LOS ANGELES, July 23, 2013 /PRNewswire/ -- Stanford Professor of Sociology Mark Granovetter is the recipient of the 2013 Everett M. Rogers Award.

Cited over 24,000 times, Granovetter's 1973 paper "The Strength of Weak Ties" is a social science classic and a milestone in network theory. Our close friends are strongly in touch with us and each other, he wrote, but our acquaintances – weak ties – are crucial bridges to other densely knit clumps of close friends. The more weak ties we have, the more in touch we are with ideas, fashions, job openings and whatever else is going on in diverse and far-flung communities.

The award honors the late Everett M. Rogers, a former associate dean at the University of Southern California's Annenberg School for Communication and Journalism and an influential communication scholar whose Diffusion of Innovation is the second-most cited book in the social sciences. Presented since 2007 on behalf of USC Annenberg by its Norman Lear Center, the award recognizes outstanding scholars and practitioners whose work has contributed path-breaking insights in areas of Rogers's legacy.

At the USC Annenberg School on Wednesday, September 18 at 12 noon, Granovetter will present "The Strength of Weak Ties" Revisited. He will discuss how he came to write it; where it fits in the history of social network analysis; how its argument has held up over the years; and its significance in recent social revolutions, where it's often been claimed that social networks are at the core of the new political developments. The event is free and open to the public but RSVP is required. (RSVP is available online at: http://bit.ly/189ayDM)

Granovetter is the Joan Butler Ford Professor in the School of Humanities and Sciences at Stanford University and the chair of Stanford's Department of Sociology, where he has taught since 1995. He received an A.B. in American and Modern European History from Princeton and a Ph.D. in Sociology from Harvard. Since 1986 he has been the editor of the Cambridge University Press series Structural Analysis in the Social Sciences; more than thirty volumes have appeared, in sociology, anthropology, political science, history and statistical methods.

The Norman Lear Center is a multidisciplinary research and public policy center studying and shaping the impact of entertainment and media on society. From its base in the USC Annenberg School for Communication and Journalism, the Lear Center builds bridges between faculty who study aspects of entertainment, media and culture. Beyond campus, it bridges the gap between entertainment industry and academia, and between them and the public. For more information, visit www.learcenter.org.

Located in Los Angeles at the University of Southern California, the Annenberg School for Communication and Journalism (annenberg.usc.edu) is a national leader in education and scholarship in the fields of communication, journalism, public diplomacy and public relations. With an enrollment of more than 2,200 students, USC Annenberg offers doctoral, graduate and undergraduate degree programs, as well as continuing development programs for working professionals across a broad scope of academic inquiry. The school's comprehensive curriculum emphasizes the core skills of leadership, innovation, service and entrepreneurship and draws upon the resources of a networked university located in the media capital of the world.

SOURCE USC Annenberg Norman Lear Center