Call it what you want, but Indeed Brewing Company can no longer market or label its seasonal spring honey beer as LSD Ale.

The feds made the brewery change the name of its Lavender Sunflower Date (that’s where the acronym came from) Honey Ale so that the acronym was no longer apparent.

The brewery did not face federal regulation until it started to cross state lines, and for a while, when Indeed was selling only in limited Wisconsin markets, they kept that particular beer in Minnesota. Regulators were concerned that the name implied there were drugs in the beer.

“The feds did not like the name LSD,” said Indeed co-founder and co-owner Thomas Whisenand. “They made that clear very quickly.”

But this year, the brewery has expanded to more Wisconsin markets and all of North Dakota, and they wanted to bring the beer to all their customers.

“We tried to find a way we could keep it on the label, like could we spell out the words and just bold the first letters,” Whisenand said. “But unfortunately we sell a regulated product and there’s not much you can do when the feds say no.”

The change came at a time when the brewery changed the packaging of the beer, which used to be sold in 750-milliliter bottles, but will now be sold as four-packs of 16-ounce cans.

Cans are better for the beer, and better for customers, Whisenand said.

“We’re much more efficient at canning, and it costs less,” he said. “And there are killer graphics on the can that sort of imply the roots of the beer.”

The beer, he says, is still the same product fans have come to expect.

“In fact, I think it’s even better,” Whisenand said. “It’s one of those love it or hate it beers. We think that’s a good sign, actually. If we can do that, it means we’re pushing the envelope. With the name, I think we were pushing the envelope, too. Unfortunately, the envelope broke.”

Lavender, Sunflower Honey, and Dates Honey Ale will be available in Indeed’s Northeast Minneapolis taproom starting this weekend and in cans at retail outlets the week of April 18.