• Chairman Steve Parish insists forward will not leave club this month • ‘We need to convince Wilfried that Palace is the right place for him’

Crystal Palace’s chairman, Steve Parish, has insisted Wilfried Zaha is not for sale after rejecting a bid worth an initial £12m from Tottenham for the twice-capped England international.

The bid, which also included £2m in add-ons, was submitted on Thursday but was quickly dismissed as derisory by Palace. They intend to rebuff any further offers from suitors for the 23-year-old and will seek to renew talks over a new contract for the winger, though they still face an uphill battle to convince the player his long-term future should be at Selhurst Park.

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“We had a bid from Spurs but £12m – it’s ridiculous. I can’t imagine that they’re serious,” Parish told TalkSport.

“There’s no chance whatsoever of Wilfried Zaha leaving the club in this transfer window. I can absolutely reassure every Palace fan he is an integral part of our plans. We’ve told Spurs that there is really no point bidding for him because he is going nowhere – 100% guaranteed.”

Zaha, apparently already aware of Tottenham’s interest and instinctively tempted by the idea of playing in the Champions League, had spoken to the Palace manager, Alan Pardew, at the club’s Beckenham training ground earlier in the day. Pardew, with whom the player has endured an occasionally strained relationship over the past 18 months, immediately indicated Palace’s reluctance to part with the youth team graduate and told Zaha and his representative to speak directly to Parish. He is currently in New York. Palace are in the early stages of renegotiating Zaha’s contract, though the player’s camp have been left unimpressed with the level of improvement proposed to his £35,000-a-week deal.

Player and chairman remain close and it would take Zaha handing in a formal transfer request for Parish even to consider a sale. “It’s not right really that players get their heads turned,” Parish added. “I was told that the manager there [at Tottenham] thinks he’s the next Ronaldo. Well, I’d like to get the next Ronaldo for £12m. We need to convince Wilfried that Palace is the right place for him and he can succeed here.”

The winger, who had played such an integral part in helping his boyhood club reach the Premier League in 2012-13 – he joined Manchester United for £15m midway through that season before finishing the campaign back on loan at Selhurst Park – returned on a permanent basis in February 2015 and produced his most consistent form last term as Palace reached the FA Cup final.

But, despite encouraging form since, his wage package does not yet reflect his status at the club.

he forward has seen the Yohan Cabaye and Christian Benteke recruited on substantial salaries, with Palace hoping to address the relative disparity in discussions with Zaha, Jason Puncheon, James McArthur and Wayne Hennessey in the next few weeks.

Spurs had earmarked Zaha as a player who would offer an injection of pace to their strike force, though their interest in him is unlikely to affect their £11m pursuit of Marseille’s Georges-Kevin Nkoudou.

“I would like a player like this,” said Mauricio Pochettino when asked if he is in the market for a quick, attacking player. “We have improved because now we have two strikers. Now I think we need some players in the second line of offence to help the team compete better and have more quality in the squad because it will be a very tough season with the Champions League.”

Clinton Njie, a forward, is set to move to Stade Vélodrome on loan as part of the deal for Nkoudou, while Nabil Bentaleb and DeAndre Yedlin have moved to Schalke and Newcastle respectively.