Today it was announced at NAB that 40 TV stations will start rolling out Gen OTA ATSC 3.0 TV this year. With this upgrade soon you will be able to watch free over the air TV in 4K and improved reception.

These stations include ones from Fox Television Stations, NBCUniversal Owned Television Stations, Univision, SpectrumCo (whose members include Sinclair Broadcast Group and Nexstar Media Group) members of the Pearl TV business organization (including Cox Media Group, The E.W. Scripps Company, Graham Media Group, Gray Television, Hearst Television Inc., Meredith Local Media Group, Nexstar Media Group and TEGNA Inc). Additional supporting broadcasters include America’s Public Television Stations (APTS), Capitol Broadcasting, Hubbard Broadcasting, News-Press & Gazette Broadcasting, and public broadcasters participating in the Phoenix Model Market Next-Gen TV test.

Here is the announcement live from the NAB show floor:

What is ATSC 3.0?

ATSC 3.0 is a new standard that will bring a long list of new features to over-the-air TV. Two main features that will really excite cord cutters are 4K HDR picture with better sound and better over-the-air TV coverage.

There are other great features such as detailed custom weather alerts and internet active news stories.

Here are some of the markets getting the new ATSC 3.0 TV: