Megan Beairsto

The sign is outside Mellish Motors, just off the highway east of Summerside.

Posted a week ago, it read "Women are like snowflakes, they can't drive."

"Right away I was like, 'oh my god,'" said Chelsea Ling, who lives in Charlottetown. Her friend had posted an image of the sign on Facebook, where it was generating conversation. Ling then posted it on Twitter, where it got even more attention.

"This car dealership is on the main highway to Summerside and I was just kind of blown away," Ling told BuzzFeed Canada.

"It doesn’t make sense and it’s just a pot shot at women."