Learn the basics of SEO

This a great beginner’s guide by Moz.com — I’d recommend reading all of it:

Here are some of my favorite SEO blogs that keep up with the latest updates and best practices (in no particular order):

Ahrefs blog

SEMRush blog

Backlinko blog

The SEM Post

Search Engine Land

SEO Round Table

—

Link building:

One of my favorite link building techniques is called “Broken Link Building”

The premise is simple:

1 — Find an article in your niche that links to a site or resource that no longer exists.

2 — Contact the author and politely inform them that they are linking to a page that no longer is there

3 — Below that message, ask them if they thought that your article or brand would fit the criteria to be mentioned when they’re fixing that dead link (make sure your article or brand is relevant and would actually provide value to be linked to in that article

—

A lot of people make the same mistakes on their websites.

Check out this Reddit post I made where I gave advice to entrepreneurs for their websites and see where you can improve your site as well:

Social Media:

It’s 2019 and if you don’t have a following on your Facebook page yet, your time is better spent elsewhere.

Focus on Instagram and Twitter.

Also, if your niche is photo based, try Pinterest and Flickr.

Side note:

If you’re using the same hashtags or being soammy on Instagram, you’ll be Shadowbanned.

Meaning, your posts won’t show up in discover or for hashtags.

It’s a huge deal.

Here’s how to check if you’re shadowbanned on Instagram:

https://triberr.com/instagram-shadowban-tester

How to get your own website for your business:

Squarespace is one of my favorite platforms. I run 10+ Squarespace sites right now and I am a huge fan of the platform.

Wordpress.org NOT wordpress.com is cool if you don’t want to use Squarespace. However, Squarespace is really user friendly.

The main downside in using Wordpress is you have to make sure your website plugins are up to date. With Squarespace, they take care of all of that for you.

Whatever you do:

DO NOT USE WIX. Their SEO has gotten better than what it was in the past but it’s still not saying much.

Wix is very limited.. and there are better and cheaper options out there.

Free SEO tools that I recommend:

SmallSEOTools.com

BrokenLinkCheck.com

The Moz Chrome Extension

SerpMofo (to see what your titles and meta descriptions will look like in Google)