NVIDIA SHIELD, our first living room entertainment device, is now available. And it’s ready to redefine your TV experience.

For more than 80 years, TVs have been played at you. You watched what others chose to show you, when they wanted to show it to you.

Now it’s time for you to play TV. NVIDIA SHIELD lets you play what you want, when you want it. Dive into movies, TV shows, music, a world of apps and, of course, games through SHIELD — the most powerful smart TV platform ever built.

Packing the world’s most advanced processor, Tegra X1 — with its 256-core NVIDIA GPU and a 64-bit CPU — NVIDIA SHIELD offers up to 30x the performance of competing devices. SHIELD connects you to your content in 4K. It makes a new class of games possible on Android. And it delivers blazing-fast streaming performance.

You’ll love watching videos with NVIDIA SHIELD. You can already dip into a growing catalog of 4K movies and shows from Netflix HD, YouTube and new apps like Pluto TV and UltraFlix. You can view your own personal 4K content from camcorders and GoPro cameras. Or cut the cord with Sling TV. And you’ll soon get access to new video and viewing apps, like HBO Now, the Fox and CBS family of apps and Vimeo coming to Android TV (see “What’s On TV? With NVIDIA SHIELD, Whatever You Want … Here’s How” for the complete list).

Don’t forget games. There are over 200 games on Android TV, and almost 20 titles are coming only to NVIDIA SHIELD within a few months of launch. And we’ve also just launched our 1080p worldwide GRID game-streaming service.

NVIDIA SHIELD launches today in the U.S. and Canada in two versions: SHIELD ($199.99) and SHIELD Pro ($299.99), which comes with an integrated 500GB hard drive and bundled with the critically acclaimed game, Borderlands: The Pre-Sequel!.1 SHIELD also supports plenty of accessories. Get a remote control with voice search for $49.99, a stand for $29.99 and additional controllers for $59.99 each.

When you buy SHIELD, you’ll get about $60 in Google Play value. This includes a $30 Google Play store credit and three months of unlimited Google Play Music (a $29.97 value).

For a limited time only, when you buy SHIELD Pro, you’ll get about $90 in Google Play value. This includes a $30 Google Play credit, three months of unlimited Google Play Music (a $29.97 value) and Borderlands: The Pre-Sequel! (a $29.99 value).1

Fully loaded: whichever NVIDIA SHIELD you choose, you’ll get plenty of features. SHIELD SHIELD Pro SHIELD Controller √ √ Support for 4K √ √ High-speed HDMI cable √ √ Voice search √ √ NVIDIA over-the-air updates √ √ MicroSD expansion √ √ USB 3.0 ports √ √ Gigabit Ethernet √ √ 802.11ac WiFi √ √ 3 months of unlimited Google Play Music √ √ $30 Google Play credit √ √ Onboard storage 16GB 500GB “Borderlands: The Pre-Sequel!”1 – √ Price $199.99 $299.99

Order yours today at http://shield.nvidia.com/, Amazon and Bestbuy.com.

More on SHIELD: What’s On TV? With NVIDIA SHIELD, Whatever You Want … Here’s How | The Battle for the Digital Living Room Has Begun

1 Game is planned for release on SHIELD on July 1, 2015. Date is subject to change by the game publisher.