Its basic monthly subscriptions start from $8 a month.

Malaysian mobile virtual network operator (MVNO) redONE has officially launched its mobile services in Singapore, an announcement revealed.

Based on user feedback gathered from a one-month trial conducted in May, redONE added more data to its basic plans, ranging from 3GB to 10GB with monthly subscriptions starting from $8 a month.

It has also rolled out a new value-added service, termed redSOCIAL Lite, providing users with 10GB of Facebook, Skype, WhatsApp and YouTube data for $10 a month. Its previous redSOCIAL bundle, which costs $18 for 20GB of data, is still available, as are their 1GB/5GB/10GB data add-on options.

For those who prefer texting, SMS add-ons can be purchased at $2 for 50 SMSes and $3 for 100 SMSes,respectively.

With its entry into the Singapore market, redONE has launched “Data Without Borders”, whereby customers can use their entire high-speed data quotas whilst roaming in Malaysia without incurring any extra roaming charges. Even after their bundle is depleted, they will still be able to surf, chat and post at a reduced connection speed, with no roaming charges applied.

“In reality, the average consumer only uses around 3GB a month and up to 500MB a day when they are roaming,” said redONE Singapore CEO Francis Cheang, adding that the new redSOCIAL Lite will allow users to enjoy cheap data usage across both countries.

The MVNO is also is setting up an extensive dealer network with 200 neighbourhood centres across Singapore. It will also shortly announce a partnership with an IT chain store that will make redONE available in all major shopping malls in Singapore.

In the near future redONE will reportedly be launching its own model in other regional markets and will expand its seamless data roaming to other countries.