Christopher Peters, a creative director of Creatures of the Wind We’ve always thought of Colette as a cultural nexus point. It represents much more than just fashion; it’s the intersection of music, pop culture and art. As shoppers and as designers, we’ve always appreciated what the store stands for. It’s the sort of space that will explore ideas and concepts that might be challenging for other retailers; our recent project with Colette was met with a level of enthusiasm and support that is rarely found.

Stefano Tonchi, editor in chief of W magazine I was obsessed by having any magazine I worked on being sold there: I would hand-deliver copies in order to be there at the right time. I suppose that was what we all did to get our products in that window!

Matt Williams, creative director of Alyx When I was growing up in California, Colette was the first store I knew of in another country. I didn’t know what the store looked like (pre-internet), but I knew it carried the world’s most relevant brands and mixed historical high fashion with unknown avant-garde designers, streetwear and technology. Any brand that was stocked received the validation needed to be on the radar of the global fashion scene.

But, most of all, I respect the way in which Colette remained a family business all its life. Mother and daughter working side by side to change the mannequins and clean the store themselves at the end of every day. Thus, to me, the store represents the importance of family.