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There is scientific-backed research that proves the detrimental impact our meat-eating ways have on the environment. In fact, it’s been found that a widespread switch to vegetarianism would cut carbon emissions by nearly two-thirds. It’s why the United Nations has been urging people to eat less meat for roughly 9 years now, but still, here we are. The only problem is, not everyone is ready to give up meat.

For those of you who aren’t ready to take the meat-free plunge, Brian Kateman has a suggestion: become a reducetarian.

Kateman, who has a masters in conservation biology, has made it his goal to encourage others to simply eat fewer animal products, and less of them. That’s why he established the Reducetarian Foundation (RF) and edited the recently published the new book, The Reducetarian Solution. He says that by simply setting actionable goals to reduce our animal product intake we can increase the wellbeing of our animals, improve human health and protect our planet.

Those actionable goals can be as small or as big as what works for you. It can mean joining in on Meatless Monday. It can be trying out Mark Bittman’s Vegan before 6. Or it can simply mean skipping the bacon on your burger. The goal is to “mindfully and gradually reduce [one’s consumption of meat with respect to their own diet,” as the RF outlines on their website.

The problem with the reducetarian diet is the same one that disillusioned voters face on Election Day: what difference is my small action (or vote) going to make? According to RF, a whole lot. Watch their video for more details: