Today, Apple introduced a new lineup of fresh and bright band colors that give customers more opportunity than ever to personalize and customize their Apple Watch. Highlights for the season include a wide stripe Woven Nylon band, standalone Nike Sport Bands and beautifully crafted Apple Watch Hermès bands in striking new colors. All-new bands are available to order today from apple.com and for purchase at select Apple Stores, Apple Authorized Resellers and carriers in late March.