On Thursday, Aug. 9, officials from the USL Division III expansion team formerly known as Greenville Pro Soccer announced the new team would be called Greenville Triumph SC, celebrating Greenville’s place as a leader in innovation and progress.

The brand unveiling, held at Pour Taproom in downtown Greenville, has been anxiously awaited by fans since the team was announced back in March. Fans who paid for priority deposits early were even able to provide input as the team’s brand was being finalized.

The team had its first batch of merchandise on sale at the event to allow fans to show off their love of the new club.

Scarves! (Photo Credit: Chris Ashley)

Just in case you need to start painting your man-cave or she-shed now, the team’s two official colors are a Chartreuse Green (Pantone 369) and a Deep Azure Blue (Pantone 295). The team will, of course, use some supplemental colors to bring the whole thing together.

The team has promised further announcements in the near future so make sure you stay tuned to Soccer ‘n’ Sweet Tea for all your Greenville Triumph SC news.

I will be back next week with a deeper breakdown of the brand and I’ll start to dream of some kit designs with the official colors. Until then, I leave you with a GIF of the greatest thing ever associated with the word “triumph.”

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