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What we think about instagram marketing

Ever since the inception of Instagram 7 years ago, it has taken over social media by storm. Everyone over the globe seems to be using it to post personal stories, create blogs and upload pictures and what not. According to reports, almost 30% of US adults communicate via Instagram and more than 75% of the app’s base covers rest of the globe. With a minimum monthly user of 300 million, Instagram is naturally a great platform to promote one’s business.

Moreover, with a multitude of active users, this platform also facilitates towards generating healthy competition. Brands can compare the market and study the mood and choices of online audiences. Keeping a note on their preference, further businesses can then decipher the type of marketing strategies to implement.

Now let’s take into account the psychology behind using Instagram as a platform for online marketing.

Instagram Marketing and Psychology

With more than 300 million users worldwide, what is it that caters to the popularity of Instagram? The answer is simple, ‘Visuals’. Humans are visual beings and plenty of studies showcased that humans prefer images over texts. As Instagram is a platform dealing with visuals, there are undoubtedly some major benefits to marketing one’s product online. Therefore let’s look at how psychology can influence online marketing.

Bring in some powerful faces

Celebrity faces can significantly influence your brand. Most advertising agencies use reputed celebrity faces to promote their brand. Reports claim that active users of Instagram spend hours on their feed scrolling through celebrity profiles.

Hence, by introducing reputed influencers, people start respecting the authority of your brand. So collaborate with some authority faces to give your brand the required boost.

Engage your followers in a repartee

Broadcasting and providing write ups is not enough to make your business popular amongst the masses. The quickest way to capture your target audience and look into what they seek is to engage with them. Ask for suggestions, host giveaways and quizzes or simply request reviews. This will result in the audience empathizing with your purpose and bring them over to your side.

Build a personality

People naturally empathize more with a human rather than a brand. So try to develop a brand face or simply add some human touches to your brand. Generate a blog, share pictures and stories, apply humor wherever necessary. Just engage your audience.

You can also use influencers and talk about the motive and specialty of your brand. Be mindful of the people’s mentality and use potential strategies to be more audience friendly.

Be emotional

Human brains are conditioned to associate images with emotions. Hence, instigate a list of emotions you want your brand to stimulate (joy, humor, happiness).

For e.g.: Post funny pictures catering to your brand’s promotion or motive. Humor and optimism plays well with online audience.

Rewards are a must

Social psychology talks about the concept of reciprocity. When you give something to your audience you offer them a chance to associate with you. So host giveaways or use discounts and promotional codes. This give and take relationship can work well on both fronts. Audience would associate more with your business if they feel they can gain something out of it. Now, moving forward once you have a grasp of what makes your audience tick, let’s discuss business procedures.

3 basic Instagram business strategies

a) Build your hash tag community

Make hash tags your best friend. Target the kind of audience you want to reach to by using a hash tag campaign. For e.g. Mains is a new restaurant in town. So to promote their eatery, they used #bestitaliannoodles #meatballspagetti etc to target Italian bourgeoisie.

b) Use Instagram DM’s to facilitate followers

You can generate a small message or welcome video to facilitate new followers. Be grateful and mention how your followers can benefit from using your business.

c) Be witty with your call to action tone

Instagram is not a platform where direct promotions can be fruitful. It’s more personal and human. Thus be subtle, and question your audience. Humor and wit are a big yes for capturing the attention of your target audience.

Last but not the least, here are a few ways Instagram can help you market your business.

5 smart to promote your business via Instagram

1. Post pictures

Instagram is all about pictures. So post good quality pictures depicting your brand or product. Opt for shoot square photos as they save time cropping and are more attractive to user’s visuals.

2. Generate customize link shortener

A very vital point, every marketer should be aware of, is the amount of traffic his or her channel generates. To monitor accurate click rates use customized links specially designated for Instagram bio.

3. Write a smart bio

For personal use Instagram bio can be fun and frivolous indeed. However if you’re planning to generate an online business, you must be a little calculative but not coercive. Small businesses can generate a link in their bio and use affiliate marketing techniques to connect their URL to landing pages using similar posts. This can be smart way to gather followers.

4. Use videos and sponsored ads

Videos can be fun. Use platforms like Snap Chat and Facebook to create videos talking about your brand. Or simply use the “go live” feature. Another smart marketing tip is using sponsored ads. These ads cater to giving a brand new insight to target audience. Today by using sponsored ads, people who aren’t following your brand can also witness photo updates and videos.

This enables you to promote your business amongst anyone within the target viewers.

Therefore, the conclusion is, marketing over Instagram is undeniably the smartest way you can build your business. Thus by implementation of the correct policies Instagram can increase your visibility and audience response. Not only is it a cost effective way, it is also less time consuming and more engaging in this aspect.

Just be mindful of your audience’s desires and soon enough you can establish a successful online business hereafter.