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The cannabis industry is seizing upon the cracks that have emerged in Ontario’s previous plan for selling legalized marijuana, in some cases offering to help lay the groundwork for private-sector retail.

On Wednesday, the launch of a new “one-stop shop” for companies looking to learn from a team of experts in retailing marijuana was announced. Among representatives from several other organizations, the Crowns Retail Council includes participation from law firm Norton Rose Fulbright and the co-founder of housewares-design company Umbra. It is also led by Crowns Creative, a cannabis-focused advertising agency.

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In making the announcement, Crowns highlighted the “massive” size of the Ontario market, in addition to private retail opportunities expected for companies in provinces such as Alberta and Manitoba.

“Crowns Retail Council will help cannabis companies seize this historic moment and create brands and retail experiences that will capture the Ontario consumer’s imagination from the moment they open their doors,” said Rebecca Brown, founder and CEO of Crowns Creative, in a release.