The Kentucky Kernal reported yesterday on the new UK logo and how it will be systematically changed around campus throughout the next year.

Here is an excerpt from that article:



UK spokesman Jay Blanton announced that UK would retire the logo featuring the silhouette of Memorial Hall at the December Meeting of the Human Resources and University Relations Committee on Tuesday. Blanton said the decision to rebrand the university was directed by President Eli Capilouto and Provost Tim Tracy about two years ago. UK’s Lexington-based branding partner, Cornett, worked with a design firm, Pentagram, to create the logo. Blanton said UK HealthCare and UK Central Administration paid about $80,000 for the service. The new logo resembles the interlocked U and K used by UK Athletics, and would be used by faculty, administration, colleges and departments on their letterheads, in emails and in other instances of using the UK brand.

The consensus on twitter is no one seems to like the new logo.

Even the Kentucky Logo twitter account doesn’t like it.

Should I change my Twitter name to "The Real Kentucky Logo" ? Because I'm not putting that awful looking new logo on my profile. — The Kentucky Logo (@TheKentuckyLogo) December 17, 2015

You can look at the old and new one below:

What do you tbink about the new logo?

Do you like the new University of Kentucky logo? No (83%, 408 Votes)

Yes (17%, 84 Votes) Total Voters: 492