BIRMINGHAM, Alabama -- Stop for a beer at Good People Brewing Company or drive along Interstate 65 at night and a ballpark will tell you, in many changing colors, exactly where you are.

Birmingham Mayor William Bell counted down from 10 Thursday night and the 14th Street side of Regions Field, the one that screams "BIRMINGHAM" in massive letters, burst into a rainbow of colors.

It's a way to celebrate the start of Birmingham Barons' second season at the downtown ballpark, a campaign that starts off with an exhibition game Friday against their parent club, the Chicago White Sox.

"We wanted to create a signature lighting piece in honor of the Birmingham Barons beginning their second season against the White Sox," Bell said.

The LED lights change color and dance and, Bell said, are an everyday thing, not just for special events.

The lights are also part of a bigger lighting campaign that's spreading across the city, Bell said. Last June, the LightRails project brought color to the 18th Street underpass, just across Railroad Park from the ballpark.

Next up for illumination will be the 14th Street underpass, set to light up Friday night after the Barons-White Sox game, and the 20th Street underpass, Bell said. Other lighting projects will come to different neighborhoods soon.

Bell said he's excited for the future and the upcoming Barons season, a follow-up to a year when the team won the Southern League title and drew huge crowds downtown.

"Last year was a miracle season," he said. "We know it's our sophomore year, but we want our sophomore year to be just as exciting as our freshman year."