A Facebook Lead ad directs prospects to a form hosted directly on Facebook, instead of sending them to an outside landing page. You can download the leads as a spreadsheet directly from Facebook and upload them into Salesforce or Pardot.

Facebook deletes leads that are older than 90 days so if you don’t check this for a while, you could be missing out on a lot of leads that you paid for.

But this is 2019 so no one should be downloading and uploading spreadsheets anymore. I’ve used Zapier to automate this entire process.