A creator of the American political satire Veep says the "continuity with change" phrase — unwittingly borrowed by Australian Coalition politicians on Tuesday — was "the most meaningless election slogan we could think of".

Veep cast and crew members reacted with glee after hearing Malcolm Turnbull drew parallels with their phrase, used by bungling political operatives on their show.

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"The bottom line is there is continuity and there is change," Mr Turnbull said on Tuesday, in response to claims he was campaigning on the record of former prime minister Tony Abbott.

The theme of "continuity" and "change" was repeated several times by Mr Turnbull, Employment Minister Michaelia Cash and Senator Mathias Cormann — a sign the buzzwords were in the Coalition's talking points of the day.

In Veep, the accident-prone character Selina Meyer uses "Continuity with Change" as her presidential campaign slogan.

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"In [season four] of Veep we came up with the most meaningless election slogan we could think of. Now adopted by Australian PM," Veep writer Simon Blackwell tweeted.

Julia Louis-Dreyfus, who plays Meyer, said she was "dumbstruck".

Fellow Veep actor Timothy Simons wrote: "A heartfelt thanks to the truly clueless US / World politicians providing us with so much free publicity."

While Mr Turnbull was the butt of many jokes on the internet on Tuesday, it didn't prevent Attorney-General George Brandis from repeating the theme on Wednesday.

"When there is a change of leader of a government from the same side of politics, then there is always an element of continuity, as well as there is an element of change or renewal," he told ABC Radio.