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The Parti Québécois has challenges to overcome, but is also able to surprise, says the political party’s latest humour-themed ad campaign.

“What’s the difference between a péquiste and a dentist? There aren’t any! Both are struggling, but are working for your well-being,” is one of the slogans Quebecers will soon be able to read on billboards. Similar slogans can already be found online on the separatist party’s digital platforms.

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Others include: “What is blue and white and bounces all the time? The PQ,” and “What’s the difference between the PQ and your internet connection? The PQ never lets go.”