Two wrongs don’t make a right unless you’re talking about low NWSL wages and the broken college recruiting process. ProfilePasser, a soccer startup located in San Francisco, is excited to introduce Office Hours, a new addition to its recruiting education and technology platform that connects soccer players with college coaches where it matters most, on the field. Office Hours brings together professional athletes with middle and high school aged players looking to play college soccer by mentoring them throughout the recruiting process. Club players can book 30 or 60 minute appointments to talk one-on-one with a pro player who will give them personalized feedback and advice at any stage. ProfilePasser’s latest hires include four NWSL players: Caroline Stanley (Sky Blue FC), Beverly Yanez (Seattle Reign FC), Elizabeth Eddy (WNY Flash), and Jennifer Hoy (Chicago Red Stars).

“My daughter is a junior in high school, and I had no idea where to start until I got introduced to ProfilePasser,” says John Bills, a soccer dad in the Bay Area. So what makes the college recruiting process so overwhelming for parents and players? According to ProfilePasser Founder / CEO Samantha Weber, it’s a complex problem that requires many small solutions:

I’ve spent the last five years studying the college recruiting process, talking to players, college coaches, and tournament directors trying to figure out why some players get recruited and other really talented players do not. So what have I learned? No shiny profile or highlight video or magical showcase event is going to get a player recruited. There are so many contributing factors to this broken system, but helping players define their recruiting goals, educating them with proven strategies, and connecting them to a technology platform that has real, genuine buy-in from college coaches significantly increases their chances of success. That’s what ProfilePasser offers, and it’s exciting to see it working for so many players.

ProfilePasser is not your average soccer startup. It’s obvious the company take a lot of pride in the quality of its work, the relationships it builds with its customers and within its own incredible team — a team that includes Shannon Boxx, Yael Averbuch, and Shea Groom, among others. According to Chicago Red Stars Forward Jen Hoy, “Working with ProfilePasser has allowed me to empower young student athletes by offering support, solutions and personal experience to help them make informed decisions and bring about the future they envision. I love being part of ProfilePasser’s team.”

The reaction to Office Hours from players and parents is very positive: “As the parent of an ECNL player, I want my daughter to be empowered to take control of her dream of playing college soccer, and being able to connect her with a mentor via Office Hours is a great way to do just that. With Office Hours, I can be sure she is receiving expert advice about her college selection process from someone who can connect with her in a unique way, someone she admires and whom she is highly likely to listen to and ask questions of,” says Skye Eddy Bruce, Founder of SoccerParenting.com.

Although all of the players offering office hours play professionally, each has a unique college background. Before Caroline Stanley was the starting goalkeeper at Sky Blue FC, she had a challenging recruiting process in high school filled with verbal commitments and de-commitments, many tears, confusion, and hours spent figuring things out by herself. She played her freshman year at the University of Missouri, before going through the process again when she transferred to the University of Southern California.

“​I hope that my story will help players find their dream school. I know how intimidating this process can be, and I can’t wait to help the next generation feel confident moving forward during this exciting time,” says Stanley.

In addition to booking Office Hours, players can also take advantage of ProfilePasser’s other products including getting on the wait list for its technology and enrolling in its online recruiting course.

“I’m excited to launch Office Hours because it helps our youth players make their college soccer goals a reality, and it creates high-quality, paying job opportunities that support NWSL players while they continue to chase their professional careers and inspire the next generation of young soccer players.” says Weber.