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Ed Woodward says Manchester United are undergoing a "cultural reboot" under Ole Gunnar Solskjaer that will ultimately see the glory days return to Old Trafford.

United recorded their worst start to a season for 30 years before their 1-1 draw against fierce rivals Liverpool on Sunday.

They have not won the Premier League title since Sir Alex Ferguson retired in 2013 and are playing outside the Champions League after a failure to finish in the top four last term.

United currently sit 14th in the top flight, just two points clear of the relegation zone, but Woodward insists Solskjaer is the right man to implement the club's long-term vision.

Speaking to United We Stand, Red Devils' chief Woodward said on the philosophy: “Winning; playing attacking football with players that have an 'x-factor'; and giving youth a chance.

(Image: AFP via Getty Images)

"Added to that, we want players to come in who respect their team-mates, the club, the history.

“They must understand they are creating a legacy by coming to Manchester United . Nobody is bigger than the club. There should be both a humbleness and an arrogance.

"Ole has brought a lot of the discipline back. Whatever manager we have has to buy into that philosophy and Ole is a walking, talking version of that. Let's play this out with Ole in terms of the cultural reboot.

“It [appointing Solskjaer permanently] wasn't pivotal to it [finishing top four] one way or another. I want to take a long-term view — Ole was hired with the long-term view that he will be successful."

Woodward also pointed to winning the Premier League as United's primary aim - with any success on the continent a bonus.

“We have to win the Premier League,” he added.

“I view the Premier League as the focus, that's the biggest test, the benchmark. You can roll a dice in the Champions League, you need luck to win that, but we have to win the Premier League.

“We need to do well commercially to do well on the pitch, we also need to spend what we get more consistently than we have been doing, but we're on much firmer ground with recruitment.

“I understand the scrutiny; it's part of the job. We have to do everything we possibly can to get back to winning the Premier League. We're not successful until we do. Second is not success - we have to win the Premier League.

“Despite some of the narrative around the club at the moment, I feel that we are on the right track to get back to that point [winning the league] but we are going to have to be patient.”