Story highlights Prince William calls for an end to bullying in an article in British gay magazine Attitude

Future king met with LGBT people at Kensington Palace to discuss their experiences

London (CNN) Prince William is featured on the cover of a leading British gay magazine, which carries his remarks condemning the bullying of LGBT people, the publication announced Wednesday.

The article in Attitude magazine marks the first time a British royal has been photographed for the cover of a gay publication, the magazine said.

The cover features a smiling Duke of Cambridge wearing an open-necked shirt, along with a quote from the future British king: "No one should be bullied for their sexuality or any other reason."

The article came about after William invited the publication to bring lesbian, gay, bisexual and transgender people to Kensington Palace to share their experiences on bullying, a statement from Attitude said.

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