Chance the Rapper took to Twitter Sunday to decry a new ad from Heineken as “terribly racist” after the Dutch beer company used the tagline “Sometimes, lighter is better” to promote Heineken Light beer.

“I think some companies are purposely putting out noticably (sic) racist ads so they can get more views,” he tweeted.

I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg — Chance The Rapper Owbum (@chancetherapper) March 26, 2018

The ad in question, which features several black people as extras, shows a bartender sliding a bottle of Heineken Light across a patio before the phrase “Sometimes, lighter is better” appears on screen.

In a statement to AdAge, Heineken USA acknowledged that the company “missed the mark.”

“For decades, Heineken has developed diverse marketing that shows there’s more that unites us than divides us,” Heineken USA stated. “While we feel the ad is referencing our Heineken Light beer — we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”

NBC reported Monday afternoon that Heineken had pulled the ad.

Chance the Rapper later stated that he was not calling for a boycott of Heineken and said he didn’t even want to tweet about it, “but its like how can u not.”

Im not saying boucott them or go off im just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and shit. Like I didnt wanna tweet about it so bad but its like how can u not — Chance The Rapper Owbum (@chancetherapper) March 26, 2018

On Monday, after several media outlets wrote about his initial tweet, Chance said that those who covered what he said had “missed the entire point.”

“I was pointing out that alot of these marketing agencies are doing willfully so we overreact and tweet about it, and you write an article and tweet, and we all say their brand name 50 times,” he tweeted.