Years ago, Jasmine Brand wanted to stand out at red carpet events, so she settled on a tactic used by Hollywood stars: She transformed her hair. She dyed it a blazing hot pink to catch the attention of the people she wanted to interview for her recently created entertainment news blog.

The Jasmine Brand started in 2010, during a boom in black celebrity blogs. Outlets like Crunk & Disorderly, The YBF, Necole Bitchie, Concrete Loop, Media Take Out, Straight From the A and Sandra Rose pioneered digital spaces that prioritized news and gossip about well-known black celebrities — Beyoncé, Will Smith, Tiger Woods — as well as “blackfamous” stars either unknown to or disregarded by their print predecessors and white peers.

“I always knew I wanted to shed more light on black celebrities because they didn’t get the same kind of exposure,” Ms. Brand, 35, said. “I also figured I could be objective and neutral and give a newsy point of view, but still talk about celebs that my audience cares about.”

Now, a decade later, The Jasmine Brand has outlived most of those same websites that inspired her own, having grown from a one-woman passion project into an operation that, according to Ms. Brand, garners up to 195,000 page views daily and 2.1 million unique visitors monthly.