When a customer scans the NFC chipped sneakers, not only is a full description of the product including the unique sneaker ID displayed, but also an introductory and behind the scenes video, product logistical information, authenticity information as well as a thank you message. This, in effect, boosts pre and post-purchase marketing by having an element that directly engages and interacts with SBTG’s customers.

An advertising video showcasing SBTG’s enhanced authenticity system using ToolChain

What customers see when they scan a NFC-chipped SBTG sneaker

Case 2: Fuji Marumo Tea

Note: Parts of this case study are extracted from the VeChain Foundation Medium

Fuji MARUMO Tea Garden is a Japanese tea company with a rich heritage of history, boasting a business lineage of almost 100 years. Fuji MARUMO’s tea are harvested in one of the most famous origins of Japanese tea, located in Shizuoka, Japan. Shizuoka has been a staple in tea harvesting as early as in the year 1241.

VeChain NFC tags (printed using ToolChain) are embedded in the product packaging. Photo credit: VeChain Foundation

For this solution, VeChain assigns every product a unique ID ensuring the exclusiveness of the line. Through the NFC chip, customers can verify that the origin of their tea is from Fuji MARUMO Tea Garden, the unique environment for cultivating tea in Japan. Furthermore, when scanning the chips, the consumer can retrieve further information about the product, such as the history of the tea garden in a video and a verification certificate issued and stored on the VeChainThor Blockchain.

Video showcasing enhanced traceability, authenticity and storytelling using VeChain NFC solution and ToolChain

Case 3: Haier IoC-COSMOplat platform utilizing VeChainThor

On April 1st, 2019, Haier, DNV GL and VeChain signed a tripartite strategic partnership to utilize the VeChainThor Blockchain for its COSMOplat platform. COSMOPlat is the ecological backbone of Haier, operating as an open industrial internet platform with independent intellectual property rights making it the first ever platform for third parties to participate in the entire industrial process.

Haier has committed to using the VeChainThor Blockchain for its COSMOplat platform, tracking Haier products in the ecosystem. Photo credit: VeChain Foundation

For the purpose of this case study, a simplified overview of Haier’s efforts involve placing Haier products on the Blockchain, tracing its entire product lifecycle history as well as product information. As mentioned in the other case studies above, customers of the Haier ecosystem could easily scan embedded NFC chips or QR codes to obtain product information in a transparent and convenient way.

A user scanning Haier’s ecosystem product to obtain the product’s lifecycle and general information. Photo credit: VeChain Foundation

Case 4 : Swell-INNERSECT fashion initiative by Edison Chen

Another fine example of ToolChain’s flexible and powerful feature was showcased during Swell’s INNERSECT event in 2018.

Swell is a fashion brand intiative partnered with INNERSECT, a inaugural fashion event hosted by famous celebrity Edison Chen. The event showcases the latest in fashion trends, and Swell X INNERSECT opted to showcase their usage of the ToolChain toolkit.

Nike Jordan’s are integrated with ToolChain technology. Designed by Edison Chen’s Clot and Jordan

Using the dedicated Swell app from Play Store and App Store (for Android and iOS respectively), users can directly scan the NFC chip embedded in various fashion products such as hoodies, beanies, Nike shoes powered by ToolChain, and more. Users can then register their scanned products on their Swell profile and tie their authentic fashion goods on the blockchain to their own user profile.

How the ToolChain whitelabel powered Swell app looks

ToolChain is powerful for brands as it is white-label friendly. White labelling refers to the process of rebranding a turnkey solution with a businesses’ own branding, design and logo. Swell rebranded the entire ToolChain kit with their own brand language and released their own ToolChain-powered App.