The supermodel Kate Upton has accused Paul Marciano, one of the founders and creative directors of American denim label Guess, of emotional harassment and sexual misconduct.

“It’s disappointing that such an iconic women’s brand @GUESS is still empowering Paul Marciano as their creative director [sic],’ she wrote on Twitter, using the hashtag #metoo, which was established after the Harvey Weinstein scandal broke across the film industry and victims of sexual misconduct in all walks of life began to share their stories on social media. Upton did not say whether she was referring to a personal case or speaking on behalf of someone else. “He shouldn’t be allowed to use his power in the industry to sexually and emotionally harass women,” she added.

As a well-known voice within the fashion industry making a direct accusation, Upton’s words could potentially serve to start a ripple effect, much like that which women in film were able to propel after Ashley Judd and several others spoke to the New York Times, confirming the paper’s initial inquiries about Weinstein. The model, 25, has posed in at least four Guess advertising campaigns for lingerie and accessories, mostly in 2010 and 2011 when she was 18. The brand was credited with propelling her career into the commercial big league.