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WHAT'S NEW

January Update: New Year, New You

Give yourself a glow up for 2020.

UP YOUR HAIR GAME: Shop new hairstyles and hair colors at the Santa Monica pop-up shop.

CHANGE IT UP: Trade in your dyes for other colors at the Santa Monica Dye Exchange.

DRESS TO IMPRESS: Play Show Your Style events every Thurs. 3PM to Sun. 9PM EST to get exclusive new clothes (level 12+).

KOLLECT THEM ALL: New Kollections released on Jan. 10 and 17.