Ironically, Kenney has expressed more pride in the soda tax than in the programs it was supposed to fund. He was able to secure TV ad funds from former New York City Mayor Michael Bloomberg because it was a tax on soda, not because of any programs it would fund. Kenney has killed any discussion of alternative, more broad-based revenue sources, such as the container tax or the proposed half percent increase in the city’s sales tax. He has heaped insults and personal abuse on ShopRite owner Jeff Brown, who was forced to close the Haverford ShopRite because an annual $7 million revenue loss triggered by the soda tax made the store unsustainable.