The purpose of this post is mostly just to signal-boost Konstantin Kakaes’s article in MIT Technology Review, entitled “No, scientists didn’t just ‘reverse time’ with a quantum computer.” The title pretty much says it all—but if you want more, you should read the piece, which includes the following droll quote from some guy calling himself “Director of the Quantum Information Center at the University of Texas at Austin”:

If you’re simulating a time-reversible process on your computer, then you can ‘reverse the direction of time’ by simply reversing the direction of your simulation. From a quick look at the paper, I confess that I didn’t understand how this becomes more profound if the simulation is being done on IBM’s quantum computer.

Incredibly, the time-reversal claim has now gotten uncritical attention in Newsweek, Discover, Cosmopolitan, my Facebook feed, and elsewhere—hence this blog post, which has basically no content except “the claim to have ‘reversed time,’ by running a simulation backwards, is exactly as true and as earth-shattering as a layperson might think it is.”

If there’s anything interesting here, I suppose it’s just that “scientists use a quantum computer to reverse time” is one of the purest examples I’ve ever seen of a scientific claim that basically amounts to a mind-virus or meme optimized for sharing on social media—discarding all nontrivial “science payload” as irrelevant to its propagation.