BSkyB has created 800 new jobs in the Irish Republic at a customer contact centre in Dublin, which will open in August.

The broadcaster says customer questions are becoming more technical because of ever-expanding ways of delivering content including through computers, games consoles and phones, so it wants to bring more of its customer services in-house.

Currently, inquiries in Ireland are routed to contact centres in Livingstone and Dunfermline in Scotland.

The new Dublin site, in a building called the Burlington Plaza, will be Sky's 10 customer service centre, with the others in England and Scotland serving the company's 10.5 million customers.

Ireland's minister for jobs, Richard Bruton, said the jobs announcement by Sky is a great vote of confidence in Ireland that shows the quality of the country's workforce.

He said the jobs will be entirely funded by Sky and will not cost the state anything. They will involve a wide range of skills he said, and he dismissed fears such jobs might easily leave the Republic.