Western Bulldogs president Peter Gordon says the club will look to the maximise the commercial value of the Whitten Oval redevelopment to offset the approximately $1.5 million annual loss resulting from the club’s planned exit of the gaming industry.

With the sale of pokie machines largely off-setting lost revenue in the immediate term, Gordon said the club would look to explore the possibility of additional hospitality and reception facilities, or harness the club’s sports medicine capabilities in order to leverage additional revenue in the long-run.

The redevelopment, a masterplan for which is expected in 2019, will seek to "enhance the experience of coming to the Whitten Oval and retain all that’s great about it … while optimising the commercial value," according to Gordon.

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Speaking at the club’s annual general meeting on Wednesday, Gordon did not detail a timeline for the Dogs’ pokies exit.