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The intense partisan divide over the confirmation of Brett Kavanaugh to the Supreme Court has juiced digital fundraising and list-building efforts by political groups and candidates of both parties. But it’s also provided money-making opportunities for less-political companies, and firms cashing in on both sides of the political divide, to market merchandise to the politically enthused.

From T-shirts to coffee mugs to collectors’ coins, the market for both pro and anti-Kavanaugh swag is booming. And some of the vendors getting in on the action appear to be putting on an air of political sincerity in order to lure partisan consumers.