Campaign materials

Below you’ll find a copy of the campaign materials to download and share:

Phase two Campaign Materials

Television Commercial

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C’mon then, what happened? I got detention just for flicking up a girl’s skirt. What? That’s it? Doesn’t she know that’s just boys being boys? Yeah, I mean, I’ve already accepted that as I grow up I’ll probably be harassed and even abused. Sorry…that’s… not what I meant.

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C’mon then, what happened? I got detention just for flicking up a girl’s skirt. What? That’s it? Doesn’t she know that’s just boys being boys? Yeah, I mean, I’ve already accepted that as I grow up I’ll probably be harassed and even abused. Sorry…that’s… not what I meant.

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It’s ok. He’s just being a boy. Don’t worry Mum; I know it’s ok for boys to push girls. Yeah, and when I grow up, I guess it’ll be ok if I’m violent with women. Sorry…that’s not what I meant.

Out-of-Home

Phase one Campaign Materials

Television commercial



Watch with transcript

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Girl’s mum: Come on you’re ok. Girl’s mum: Come on you’re ok. Girl’s mum: Yeah I know mum, it’s just what boys do. Our excuses allow violence against women to grow. Let’s stop it at the start. Authorised by the Australian Government, Canberra.



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