The giant telecom operator Etisalat Egypt account was called out by several social media users for a sexist tweet mocking girls by saying “guys park their cars in a min while girls in 15 mins”.

In less than 12 hours of posting the tweet, Etisalat Egypt realized that they should take it down, just like nothing happened. Unfortunately, it forgot that the observant users of the social network are adept at taking screenshots of Twitter fails, especially in the case of multi-billion dollar companies.

Part of the social media backlash

https://www.instagram.com/p/BFOfT8HM7l9/?taken-by=yasminraeis&hl=en

A sexist ad by the Emirati telco Etisalat "Guys park their cars in a min while girls park theirs in 15 mins" #Egypt

https://t.co/UvplYD6Co0 — Horus (@krknz) May 10, 2016

an apologize is needed y @EtisalatMisr instead of just deleting the tweet #etisalat — بسابيسو (@basmaosman) May 10, 2016

@EtisalatMisr @etisalat how is making fun of women help u as a company? Serious question pic.twitter.com/IiemMfANz1 — KarmaLicious ♛ (@KarmaGeddon_) May 10, 2016

https://twitter.com/Jasminologic/status/729790644147912705

It's time for @VodafoneEgypt & @Orange_Egypt to come out with a sassy and classy ad to put @etisalat to shame. pic.twitter.com/uRNCFDNF4S — Victor Salama (@VicoSalama) May 10, 2016

https://twitter.com/Kardala/status/729992512497197056

@Kardala @etisalat hence the deletion of the tweet — Khalifa خليفة (@5leeefa) May 10, 2016

UPDATE: Etisalat Egypt caved to pressure from its customers on twitter and issued an apology tweet. “We apologize for any offence caused, Etisalat respects everyone”

بنعتذر لو فى حاجة قولناها وزعلتكوا مننا، اتصالات بتحترم كل الناس. pic.twitter.com/Tie2EzqLRm — Etisalat Misr (@EtisalatMisr) May 10, 2016

Have something to say on this? Share your views in the comments box below or join us on twitter& Facebook

If you have a news story or tip-off, drop us a line at post@adigitalboom.com