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The new ultra-conservatism has unexpected idols. Its messiahs are not middle-aged and blustering, they are young, articulate and presentable — and they are intelligent.

Some are women, gay, transgender, and — so far — they are mostly American. They are commentators, not politicians. They are literate with new media and use Twitter and YouTube deftly. Accordingly, they are sceptical of the MSM, their sneering shorthand for the “mainstream media”. They are smug and convincing.

Their influence is modest: as yet they do not hold office. However, Donald Trump’s election has changed the parameters of influence. He has taken a Right-wing shock jock — Steve Bannon, founder of conservative news site Breitbart — into the White House with him, meaning their older incarnations do, in fact, hold office.

Those who demur that engaging with this group is “giving them a platform” ignore the fact that they have already seized their own. This is what you need to know about the group that is already being termed the ‘fascie pack’.

Who’s who

Movements need leaders, and out of the swell notable stars have emerged. Of course, there is Milo Yiannopoulos, the arch celebrity of the movement. There is also 24-year-old talk show host Tomi (pronounced Tommy) Lahren, who transitioned into the liberal zeitgeist this week after she appeared on The Daily Show, a popular US evening show hosted by Trevor Noah. The pair sparred with the sort of energy only two diametric enemies can summon — Lahren was subsequently profiled in a piece by The New York Times, which called her “the Right’s rising media star”.

Lahren is the exuberant hostess of Tomi, a nightly talk show broadcast on The Blaze, a website, TV station and subscription service launched by the divisive conservative radio host Glenn Beck. She has 3.6 million likes on Facebook, 425,000 on Instagram and 406,000 on Twitter.

She’s from South Dakota, where her parents were ranchers, and is an only child. She studied broadcast journalism and political science at the University of Nevada, Las Vegas, and graduated in 2014. This summer she worked on Trump’s social media campaign.

Lahren was headhunted by The Blaze in October 2015 after the network watched a viral video in which she criticised President Obama. Her allure is straightforward: she is slim, pretty and — crucially — zealous about her mission. She is regularly accused of racism.

Her Facebook page is headed by a picture of the journalist, over which is written, “Whether you love what I’m saying or hate what I’m saying, you’re having a reaction to it, and that is exactly what needs to happen in this country.” The most popular part of her show is the end, Final Thoughts with Tomi Lahren, a short — usually two- to three-minute — diatribe on a topical debate.

Then there is Owen Shroyer. He is a Texan native and an anchor at InfoWars, a swivel-eyed, conspiratorial news website that has been called “fake news”. He was recruited off the back of a YouTube series, where he would posit emphatic conservative observations about organisations such as the Clinton Foundation.

InfoWars is run by Alex Jones, another divisive figure whom New York magazine described as “America’s leading conspiracy theorist”. Jones’s plots include a hackneyed 9/11 conspiracy that implicates the US government in the attacks, that the addition of fluoride to water is a nefarious scheme, and that the government is using chemical warfare to turn the population gay.

Shroyer is a disciple. When Jones was impugned by “four different sources” including comedian Seth Meyers and US cable television network CSPAN, Shroyer uploaded a video to his YouTube account, where he has almost 19,000 subscribers, defending Jones.

Shroyer has 13,000 followers on Twitter and his pinned tweet is a quasi-poem which reads, “Go Trump go!/Go Trump go!/Hey America, what do you say? Trump is going to win today!”. It has been liked 1,200 times and retweeted 447 times.

And then there is Blaire White, a transgender YouTuber who has almost 65,000 followers on Twitter, where her biog reads, “YouTube — make trannies great again”. She uses the word — now considered a slur — unashamedly.

Her YouTube channel has collected almost 200,000 subscribers and recent videos are headlined “There are only two genders, get the f*** over it”, “Transgender children? No” and “Islam apologists are cancer”. The titles suggest an intuition for the potency of clickbait.

Donald Trump - In pictures 76 show all Donald Trump - In pictures 1/76 Acceptance speech Republican president-elect Donald Trump gives a thumbs up to the crowd during his acceptance speech at his election night event at the New York Hilton Midtown in the early morning hours of 9 November 2016 in New York Getty Images 2/76 Little Trump Donald Trump pictured when he was 4 years old Donald J Trump/Instagram 3/76 The Trump Princess Donald Trump waves to reporters in 1988 with his first wife Ivana as they board their yacht 'The Trump Princess' in New York AP 4/76 Donald Trump stands next to one of his three Sikorsky helicopters at New York Port Authority's West 30 Street Heliport in 1988 5/76 Out on the town Trump and his first wife Ivana arrive at a social engagement in New York in December 1989 AFP/Getty Images 6/76 Surviving at the top Trump followed up his successful book The Art of the Deal with Surviving At The Top in 1990 Random House 7/76 Meeting the King of Pop With Michael Jackson in 1990 FilmMagic 8/76 Taking a break with Miss Universe contestants Donald Trump meets Miss Universe contestants during a break in rehearsals in the Imperial Ballroom at Atlantis, Paradise Island, Bahamas in 1990 Miss Universe Organization via AP 9/76 Genie of the lamp Donald Trump stands next to a genie lamp in 1990 as the lights of his Trump Taj Mahal Casino Resort mark its grand opening in Atlantic City AP 10/76 Marla's wedding day Donald and Marla Trump at their wedding in 1993 AP 11/76 Donald Trump with daughter Ivanka at a Harley Davidson Cafe Event, New York City on 9 October 1993 Rex Features 12/76 New arival Marla and Donald Trump leave St. Mary's Hospital in West Palm Beach, Florida with their newborn baby girl, Tiffany on 14 October 1993 AP 13/76 Behind the lens Donald Trump takes a picture of Bridget Marks in 1993 after interviewing her for Playboy magazine's 40th anniversary playmate in New York AFP/Getty Images 14/76 Top Trump New York real estate giant Donald Trump poses in his Trump Tower office on a giant letter "T" on 08 May 1996 AFP/Getty Images 15/76 New love interest Donald Trump and Melania arrive for VH1's Divas Live concert at the Beacon Theater in New York City on 13 April 1999 Getty Images 16/76 Toasting in the New Year Donald Trump and Melania toast the new year during Trump's gala bash in 2000 The Sun-Sentinel/AP 17/76 Wax work A wax replica of Donald Trump stands ready to be put on display at Madame Tussaud's Wax Museum, New York City in 2000 Madame Tussaud's/Getty Images 18/76 Rebuild call Donald Trump talks in 2005 to reporters where he presented a proposal that the Twin Towers of the World Trade Center be rebuilt in New York Reuters 19/76 Cracking prformance Amy Poehler, Tracy Morgan, Donald Trump, Seth Myers, Maya Rudolph perform on Saturday Night Live in 2002 Rex 20/76 'How To Get Rich' Donald Trump poses with a copy of his new book 'How To Get Rich' during a book signing on 24 March 2004 at Barnes and Noble in Lincoln Center in New York Getty Images 21/76 Donald Trump and his daughter Ivanka (left) and girlfriend Melania Knauss (right) attend the "Dangerous Liaisons: Fashion and Furniture in the 18th Century" Costume Institute benefit gala on April 26, 2004 at the Metropolitan Museum of Art, in New York City Getty Images 22/76 Fired up figure Donald Trump poses with the new Donald Trump 12-inch talking doll 29 September 2004 at the Toys "R" Us store in New York City Getty Images 23/76 Olympic flame Donald Trump carries the Olympic flame during Day 15 of the Athens 2004 Olympic Torch Relay on 19 June 19, 2004 in New York Getty Images 24/76 Donald Trump on The Celebrity Apprentice (2005) Rex Features 25/76 Anyone for golf? Donald Trump gestures as he arrives at the Old Course in St Andrews where he was meeting with the media to answer questions regarding Trump International Golf Links on 28 April 2005 in St Andrews, Scotland Getty Images 26/76 Hollywod star Donald Trump, billionaire developer and producer of NBC's "The Apprentice," with his wife, Melania, and their son, Barron, pose for a photo after he was given a star on the Hollywood Walk of Fame in Los Angeles in 2007 AP 27/76 In the Highlands U.S. property mogul Donald Trump gestures during a media event on the sand dunes of the Menie estate, the site for Trump's proposed golf resort, near Aberdeen, north east Scotland on 27 May 2010 Reuters 28/76 Donald Trump plays a round of golf after the opening of the The Trump International Golf Links Course in Scotland in 2012 Getty Images 29/76 Family time Donald Trump, Barron Trump and Melania Trump attends Trump Invitational Grand Prix Mar-a-Lago Club at The Mar-a-Largo Club on 04 January 2015 in Palm Beach, Florida Getty Images 30/76 Officially in the running U.S. Republican presidential candidate, real estate mogul and TV personality Donald Trump poses with his family after formally announcing his campaign for the 2016 Republican presidential nomination during an event at Trump Tower in New York on 16 June 2015 Reuters 31/76 Love, life and laughter Donald Trump sits with his wife Melania Trump while appearing at an NBC Town Hall at the Today Show on 21 April 2016 in New York City. Getty Images 32/76 Thumbs up Donald Trump speaks on the last day of the Republican National Convention on 21 July 2016, in Cleveland, AFP/Getty Images 33/76 Don't cry for me ... Republican presidential nominee Donald Trump holds babies at a campaign rally in Colorado Springs, Colorado on 29 July 2016 Reuters 34/76 Donald Trump eating KFC on his private jet in August 2016 35/76 Is this really the Oval Office? Republican presidential nominee Donald Trump views a replica of the Oval Office on a tour of the Gerald Ford Presidential Museum in Grand Rapids, Michigan on 30 September 2016 Reuters 36/76 Women for Trump Republican presidential nominee Donald Trump kisses a "Women for Trump" placard during a rally at the Lakeland Linder Regional Airport in Lakeland, Florida on 12 October 2016 AFP/Getty Images 37/76 In debate Republican presidential nominee Donald Trump and Democratic presidential nominee Hillary Clinton speak during the second presidential debate at Washington University in St. Louis, America on 09 October 2016 AP 38/76 Love your country The future is orange: Republican U.S. presidential nominee Donald Trump hugs a U.S. flag on 24 October 2016 Reuters 39/76 U.S. President-elect U.S. President-elect Donald Trump speaks at his election night rally in Manhattan, New York, U.S. on 09 November 2016 Reuters 40/76 60 Minutes Donald Trump and wife Melania being interviewed on 13 November 2016 by Lesley Stahl on 60 Minutes 60 Minutes/CBS 41/76 At The Whiie House US President Barack Obama and President-elect Donald Trump meet in the Oval Office of the White House on 10 November 2016 EPA 42/76 Kiss-story Republican president-elect Donald Trump embraces his wife Melania Trump during his election night event at the New York Hilton Midtown in the early morning hours of 09 November 2016 in New York Getty Images 43/76 Person of the Year U.S. President-elect Donald Trump poses on the cover of Time Magazine after being named its person of the year, in a picture provided by the publication in New York on 7 December 2016 Time Magazine 44/76 Meeting Kanye U.S. President-elect Donald Trump and musician Kanye West pose for media at Trump Tower in Manhattan, New York on 13 December 2016 Reuters 45/76 First Press Conference President-elect Donald Trump stands with his son Eric Trump (left) daughter Ivanka and son Donald Trump Jr. (right) on 11 January 2017 Reuters 46/76 US President-elect Donald Trump and Vice President-elect Mike Pence take part in a wreath-laying ceremony at Arlington National Cemetery in Arlington,Virginia 19 on January 2017 AFP/Getty Images 47/76 Big shoes to fill: US President-elect Donald Trump and his wife Melania arrive to attend an inauguration concert at the Lincoln Memorial in Washington on 19 January 2017 AFP/Getty Images 48/76 President-elect Donald Trump and his wife Melania arrive for a VIP reception and dinner with donors in Washington on 19 January 2017 AP 49/76 President Donald Trump takes the oath of office as his wife Melania Trump holds the bible and his son Barron Trump looks on, on the West Front of the U.S. Capitol on January 20, 2017 in Washington, DC Getty Images 50/76 British Prime Minister Theresa May and U.S. President Donald Trump walk along The Colonnade of the West Wing at The White House on January 27, 2017 in Washington, DC Getty Images 51/76 Pope Francis walks along with US President Donald Trump and US First Lady Melania Trump during a private audience at the Vatican in May 2017 AFP/Getty Images 52/76 US President Donald Trump inspects border wall prototypes in March 2018 AFP/Getty Images 53/76 Prime Minister Theresa May and U.S. President Donald Trump walk to a joint news conference at Chequers in July 2018 Reuters 54/76 US President Donald Trump takes the hand of Prime Minister Theresa May as they enter Blenheim Palace, Oxfordshire in July 2018 PA 55/76 A six-meter high cartoon baby blimp of US President Donald Trump is set to fly as a protest against his visit July 2018 AP 56/76 Activists inflate a giant balloon depicting US President Donald Trump as an orange baby during a demonstration against Trump's visit to the UK in Parliament Square, London July 2018 AFP/Getty Images 57/76 Donald Trump with The Queen in July 2018 AP 58/76 German Chancellor Angela Merkel deliberates with US president Donald Trump on the sidelines of the official agenda on the second day of the G7 summit on June 9, 2018 in Charlevoix, Canada Getty Images 59/76 President Donald Trump meets North Korean leader Kim Jong Un on Sentosa Island in Singapore on 12 June 2018 Evan Vucci/AP 60/76 U.S. President Donald Trump meets with Russia's President Vladimir Putin in Helsinki, Finland in July 2018 Reuters 61/76 US President Donald Trump meets with rapper Kanye West in the Oval Office of the White House in Washington, DC on 18th October 2018 AFP/Getty Images 62/76 Donald Trump and Kim Kardashian posed for a photograph together at the White House meeting Donald Trump/Twitter 63/76 A White House staff member reaches for the microphone held by CNN's Jim Acosta as he questions U.S. President Donald Trump during a news conference in November 2018 Reuters 64/76 President Donald Trump looks over tables of fast food for the the college football playoff champion Clemson Tigers in the State Dining Room of the White House in January 2019 Reuters 65/76 US President Donald Trump (L) shakes hands with North Korea's leader Kim Jong Un following a meeting at the Sofitel Legend Metropole hotel in Hanoi on February 27, 2019 AFP/Getty Images 66/76 Donald Trump (left) with Nigel Farage when they met met face-to-face on 2nd March 2019 PA/White House 67/76 President Donald Trump smiles at Israeli Prime Minister Benjamin Netanyahu, right, after signing a proclamation in the Diplomatic Reception Room at the White House in Washington, Monday, March 25, 2019 AP 68/76 US President Donald Trump (L) First Lady Melania Trump (C) and Japan's Prime Minister Shinzo Abe' Akie Abe (R) watch a sumo battle during the Summer Grand Sumo Tournament in Tokyo on May 26, 2019 AFP/Getty Images 69/76 President Donald Trump gestures after receiving a prayer at McLean Bible Church on 2nd June 2019 AP 70/76 US President Donald Trump and First Lady Melania Trump make their way to board Air Force One on 2nd June 2019 AFP/Getty Images 71/76 Donald and Melania Trump arrive at Stansted Airport on 3rd June 2019 AP 72/76 President Donald Trump and Russian President Vladimir Putin are pictured ahead a meeting in Helsinki on July 16, 2018 AFP/Getty Images 73/76 Swedish environmental activist Greta Thunberg watches as Donald Trump enters the United Nations to speak with reporters on September 23, 2019 Reuters 74/76 Britain's Prime Minister Boris Johnson shakes hands with U.S. President Donald Trump during a welcoming ceremony at the NATO leaders summit in Watford on December 4, 2019 Reuters 75/76 President Donald Trump speaks at a campaign rally Tuesday, Jan. 14, 2020, in Milwauke AP 76/76 US president Donald Trump delivers a speech at the Congres center during the World Economic Forum (WEF) annual meeting in Davos, on January 21, 2020 AFP via Getty Images 1/76 Acceptance speech Republican president-elect Donald Trump gives a thumbs up to the crowd during his acceptance speech at his election night event at the New York Hilton Midtown in the early morning hours of 9 November 2016 in New York Getty Images 2/76 Little Trump Donald Trump pictured when he was 4 years old Donald J Trump/Instagram 3/76 The Trump Princess Donald Trump waves to reporters in 1988 with his first wife Ivana as they board their yacht 'The Trump Princess' in New York AP 4/76 Donald Trump stands next to one of his three Sikorsky helicopters at New York Port Authority's West 30 Street Heliport in 1988 5/76 Out on the town Trump and his first wife Ivana arrive at a social engagement in New York in December 1989 AFP/Getty Images 6/76 Surviving at the top Trump followed up his successful book The Art of the Deal with Surviving At The Top in 1990 Random House 7/76 Meeting the King of Pop With Michael Jackson in 1990 FilmMagic 8/76 Taking a break with Miss Universe contestants Donald Trump meets Miss Universe contestants during a break in rehearsals in the Imperial Ballroom at Atlantis, Paradise Island, Bahamas in 1990 Miss Universe Organization via AP 9/76 Genie of the lamp Donald Trump stands next to a genie lamp in 1990 as the lights of his Trump Taj Mahal Casino Resort mark its grand opening in Atlantic City AP 10/76 Marla's wedding day Donald and Marla Trump at their wedding in 1993 AP 11/76 Donald Trump with daughter Ivanka at a Harley Davidson Cafe Event, New York City on 9 October 1993 Rex Features 12/76 New arival Marla and Donald Trump leave St. Mary's Hospital in West Palm Beach, Florida with their newborn baby girl, Tiffany on 14 October 1993 AP 13/76 Behind the lens Donald Trump takes a picture of Bridget Marks in 1993 after interviewing her for Playboy magazine's 40th anniversary playmate in New York AFP/Getty Images 14/76 Top Trump New York real estate giant Donald Trump poses in his Trump Tower office on a giant letter "T" on 08 May 1996 AFP/Getty Images 15/76 New love interest Donald Trump and Melania arrive for VH1's Divas Live concert at the Beacon Theater in New York City on 13 April 1999 Getty Images 16/76 Toasting in the New Year Donald Trump and Melania toast the new year during Trump's gala bash in 2000 The Sun-Sentinel/AP 17/76 Wax work A wax replica of Donald Trump stands ready to be put on display at Madame Tussaud's Wax Museum, New York City in 2000 Madame Tussaud's/Getty Images 18/76 Rebuild call Donald Trump talks in 2005 to reporters where he presented a proposal that the Twin Towers of the World Trade Center be rebuilt in New York Reuters 19/76 Cracking prformance Amy Poehler, Tracy Morgan, Donald Trump, Seth Myers, Maya Rudolph perform on Saturday Night Live in 2002 Rex 20/76 'How To Get Rich' Donald Trump poses with a copy of his new book 'How To Get Rich' during a book signing on 24 March 2004 at Barnes and Noble in Lincoln Center in New York Getty Images 21/76 Donald Trump and his daughter Ivanka (left) and girlfriend Melania Knauss (right) attend the "Dangerous Liaisons: Fashion and Furniture in the 18th Century" Costume Institute benefit gala on April 26, 2004 at the Metropolitan Museum of Art, in New York City Getty Images 22/76 Fired up figure Donald Trump poses with the new Donald Trump 12-inch talking doll 29 September 2004 at the Toys "R" Us store in New York City Getty Images 23/76 Olympic flame Donald Trump carries the Olympic flame during Day 15 of the Athens 2004 Olympic Torch Relay on 19 June 19, 2004 in New York Getty Images 24/76 Donald Trump on The Celebrity Apprentice (2005) Rex Features 25/76 Anyone for golf? Donald Trump gestures as he arrives at the Old Course in St Andrews where he was meeting with the media to answer questions regarding Trump International Golf Links on 28 April 2005 in St Andrews, Scotland Getty Images 26/76 Hollywod star Donald Trump, billionaire developer and producer of NBC's "The Apprentice," with his wife, Melania, and their son, Barron, pose for a photo after he was given a star on the Hollywood Walk of Fame in Los Angeles in 2007 AP 27/76 In the Highlands U.S. property mogul Donald Trump gestures during a media event on the sand dunes of the Menie estate, the site for Trump's proposed golf resort, near Aberdeen, north east Scotland on 27 May 2010 Reuters 28/76 Donald Trump plays a round of golf after the opening of the The Trump International Golf Links Course in Scotland in 2012 Getty Images 29/76 Family time Donald Trump, Barron Trump and Melania Trump attends Trump Invitational Grand Prix Mar-a-Lago Club at The Mar-a-Largo Club on 04 January 2015 in Palm Beach, Florida Getty Images 30/76 Officially in the running U.S. Republican presidential candidate, real estate mogul and TV personality Donald Trump poses with his family after formally announcing his campaign for the 2016 Republican presidential nomination during an event at Trump Tower in New York on 16 June 2015 Reuters 31/76 Love, life and laughter Donald Trump sits with his wife Melania Trump while appearing at an NBC Town Hall at the Today Show on 21 April 2016 in New York City. Getty Images 32/76 Thumbs up Donald Trump speaks on the last day of the Republican National Convention on 21 July 2016, in Cleveland, AFP/Getty Images 33/76 Don't cry for me ... Republican presidential nominee Donald Trump holds babies at a campaign rally in Colorado Springs, Colorado on 29 July 2016 Reuters 34/76 Donald Trump eating KFC on his private jet in August 2016 35/76 Is this really the Oval Office? Republican presidential nominee Donald Trump views a replica of the Oval Office on a tour of the Gerald Ford Presidential Museum in Grand Rapids, Michigan on 30 September 2016 Reuters 36/76 Women for Trump Republican presidential nominee Donald Trump kisses a "Women for Trump" placard during a rally at the Lakeland Linder Regional Airport in Lakeland, Florida on 12 October 2016 AFP/Getty Images 37/76 In debate Republican presidential nominee Donald Trump and Democratic presidential nominee Hillary Clinton speak during the second presidential debate at Washington University in St. Louis, America on 09 October 2016 AP 38/76 Love your country The future is orange: Republican U.S. presidential nominee Donald Trump hugs a U.S. flag on 24 October 2016 Reuters 39/76 U.S. President-elect U.S. President-elect Donald Trump speaks at his election night rally in Manhattan, New York, U.S. on 09 November 2016 Reuters 40/76 60 Minutes Donald Trump and wife Melania being interviewed on 13 November 2016 by Lesley Stahl on 60 Minutes 60 Minutes/CBS 41/76 At The Whiie House US President Barack Obama and President-elect Donald Trump meet in the Oval Office of the White House on 10 November 2016 EPA 42/76 Kiss-story Republican president-elect Donald Trump embraces his wife Melania Trump during his election night event at the New York Hilton Midtown in the early morning hours of 09 November 2016 in New York Getty Images 43/76 Person of the Year U.S. President-elect Donald Trump poses on the cover of Time Magazine after being named its person of the year, in a picture provided by the publication in New York on 7 December 2016 Time Magazine 44/76 Meeting Kanye U.S. President-elect Donald Trump and musician Kanye West pose for media at Trump Tower in Manhattan, New York on 13 December 2016 Reuters 45/76 First Press Conference President-elect Donald Trump stands with his son Eric Trump (left) daughter Ivanka and son Donald Trump Jr. (right) on 11 January 2017 Reuters 46/76 US President-elect Donald Trump and Vice President-elect Mike Pence take part in a wreath-laying ceremony at Arlington National Cemetery in Arlington,Virginia 19 on January 2017 AFP/Getty Images 47/76 Big shoes to fill: US President-elect Donald Trump and his wife Melania arrive to attend an inauguration concert at the Lincoln Memorial in Washington on 19 January 2017 AFP/Getty Images 48/76 President-elect Donald Trump and his wife Melania arrive for a VIP reception and dinner with donors in Washington on 19 January 2017 AP 49/76 President Donald Trump takes the oath of office as his wife Melania Trump holds the bible and his son Barron Trump looks on, on the West Front of the U.S. Capitol on January 20, 2017 in Washington, DC Getty Images 50/76 British Prime Minister Theresa May and U.S. President Donald Trump walk along The Colonnade of the West Wing at The White House on January 27, 2017 in Washington, DC Getty Images 51/76 Pope Francis walks along with US President Donald Trump and US First Lady Melania Trump during a private audience at the Vatican in May 2017 AFP/Getty Images 52/76 US President Donald Trump inspects border wall prototypes in March 2018 AFP/Getty Images 53/76 Prime Minister Theresa May and U.S. President Donald Trump walk to a joint news conference at Chequers in July 2018 Reuters 54/76 US President Donald Trump takes the hand of Prime Minister Theresa May as they enter Blenheim Palace, Oxfordshire in July 2018 PA 55/76 A six-meter high cartoon baby blimp of US President Donald Trump is set to fly as a protest against his visit July 2018 AP 56/76 Activists inflate a giant balloon depicting US President Donald Trump as an orange baby during a demonstration against Trump's visit to the UK in Parliament Square, London July 2018 AFP/Getty Images 57/76 Donald Trump with The Queen in July 2018 AP 58/76 German Chancellor Angela Merkel deliberates with US president Donald Trump on the sidelines of the official agenda on the second day of the G7 summit on June 9, 2018 in Charlevoix, Canada Getty Images 59/76 President Donald Trump meets North Korean leader Kim Jong Un on Sentosa Island in Singapore on 12 June 2018 Evan Vucci/AP 60/76 U.S. President Donald Trump meets with Russia's President Vladimir Putin in Helsinki, Finland in July 2018 Reuters 61/76 US President Donald Trump meets with rapper Kanye West in the Oval Office of the White House in Washington, DC on 18th October 2018 AFP/Getty Images 62/76 Donald Trump and Kim Kardashian posed for a photograph together at the White House meeting Donald Trump/Twitter 63/76 A White House staff member reaches for the microphone held by CNN's Jim Acosta as he questions U.S. President Donald Trump during a news conference in November 2018 Reuters 64/76 President Donald Trump looks over tables of fast food for the the college football playoff champion Clemson Tigers in the State Dining Room of the White House in January 2019 Reuters 65/76 US President Donald Trump (L) shakes hands with North Korea's leader Kim Jong Un following a meeting at the Sofitel Legend Metropole hotel in Hanoi on February 27, 2019 AFP/Getty Images 66/76 Donald Trump (left) with Nigel Farage when they met met face-to-face on 2nd March 2019 PA/White House 67/76 President Donald Trump smiles at Israeli Prime Minister Benjamin Netanyahu, right, after signing a proclamation in the Diplomatic Reception Room at the White House in Washington, Monday, March 25, 2019 AP 68/76 US President Donald Trump (L) First Lady Melania Trump (C) and Japan's Prime Minister Shinzo Abe' Akie Abe (R) watch a sumo battle during the Summer Grand Sumo Tournament in Tokyo on May 26, 2019 AFP/Getty Images 69/76 President Donald Trump gestures after receiving a prayer at McLean Bible Church on 2nd June 2019 AP 70/76 US President Donald Trump and First Lady Melania Trump make their way to board Air Force One on 2nd June 2019 AFP/Getty Images 71/76 Donald and Melania Trump arrive at Stansted Airport on 3rd June 2019 AP 72/76 President Donald Trump and Russian President Vladimir Putin are pictured ahead a meeting in Helsinki on July 16, 2018 AFP/Getty Images 73/76 Swedish environmental activist Greta Thunberg watches as Donald Trump enters the United Nations to speak with reporters on September 23, 2019 Reuters 74/76 Britain's Prime Minister Boris Johnson shakes hands with U.S. President Donald Trump during a welcoming ceremony at the NATO leaders summit in Watford on December 4, 2019 Reuters 75/76 President Donald Trump speaks at a campaign rally Tuesday, Jan. 14, 2020, in Milwauke AP 76/76 US president Donald Trump delivers a speech at the Congres center during the World Economic Forum (WEF) annual meeting in Davos, on January 21, 2020 AFP via Getty Images

She is sing-song, contrary and incendiary — in another recent video, in which White addresses her critics, the footage cuts to one transgender figure. “At first I thought this person was a Japanese sex doll,” says White.

Her persistent complaint is about the narrative of victimhood she says is ascribed to the transgender community. “I am not f***ing oppressed,” she says in one clip. “People insist in keeping me in this victimhood [mentality] that does nothing for me. I am not a victim. And I am not playing your f***ing games.” She too was a (cautious) Trump voter.

The new lexicon

The movement has its own language and rhetorical style. There are keywords like “cuck”, which — in Shroyer’s words — refers to “someone who is weak-minded or will kowtow to whatever authority says. They’re never gonna question anything and they’re never gonna look into anything for themselves.” Shroyer’s fans call him the “cuck destroyer”.

On Twitter, Shroyer attaches the hashtag #helltothenaw to liberal opinions with which he disagrees; spelling “no” as “naw” suggests a Rust Belt dialect — the white, working-class areas where Trump picked up much of his support.

He also uses words like “wussification” (“The wussification of America ends now,” he tweeted. “You want a safe space? Stay home. #americaisback”). It speaks to the masculinity of the Trump movement.

Spreading the network

Much of the movement’s conversation takes place on Gab, which Breitbart has described as the “free-speech alternative to Twitter”. “If I had to pick a single event that pushed me over the edge to take action and found Gab,” its CEO Andrew Torba told Breitbart in August, “I would have to say it was the suppression of conservative sources and stories by the incredibly biased Facebook trending topics team.”

It is also a microblogging site, where you can share messages of 300 characters, versus Twitter’s 140. It loathes censorship and the site, which has around 130,000 users (Twitter has 317 million), has been called “the alt-Right’s very own Twitter”.

Its idols make it all look like entertainment. White’s presenting tics are millennial: eye-rolls, comic pauses, droll intonation, while Lahren speaks very quickly. One of Lahren’s more effective shticks is to be wide-eyed and so facetious that she almost, conversely, comes across as reasonable.

For example, she turns to the black community’s discomfort with white people covering music sung by black singers. “If a white gay man can’t sing Beyoncé on YouTube what the hell can the rest of us do these days?” she trills. “Can we sing songs in the shower, can we buy them?” With a deft hand she makes a discussion about cultural appropriation seem trivial. She faux undermines herself (“feel free to disagree”, she’ll say) thereby strengthening her position as a lonely campaigner for the maligned. It works.

The US sports stars who endorsed Donald Trump 10 show all The US sports stars who endorsed Donald Trump 1/10 Standard Sport runs you though some of stars of American sport who have offered support to Donald Trump's campaign... Ian MacNicol/Getty Images 2/10 John Daly The PGA Tour pro was unequivocal in his support of Trump before the election, telling CBS Sports: "He's one of the greatest human beings I've ever met in my life. I love him as a dear friend, and you're dang right he'll get my vote." Robert Laberge/Getty Images 3/10 Clay Buchholz The Boston Red Sox pitcher told the Boston Globe that he endorsed Trump because "he says what a lot of people think and don't say." Gail Oskin/Getty Images 4/10 Chase Elliott Trump was endorsed by NASCAR driver Chase Elliott during a Trump rally in Valdosta, Georgia earlier this year. Robert Laberge/Getty Images 5/10 Mike Tyson The former heavyweight boxing champion of the world told the Daily Beast earlier this year: "I know him. When I see him, he shakes my hand and respects my family. None of them - Barack, whoever - nobody else does that. "They're gonna be who they are and disregard me, my family. So I'm voting for him. If I can get 20,000 people or more to vote for him, I'm gonna do it." Lintao Zhang/Getty Images 6/10 Tom Brady According to Trump himself, the New England Patriots quarterback voted for the Republican nominee. Trump told supporters before the election that Brady had said: "Donald, I support you, you’re my friend and I voted for you" - a claim that Brady's wife Gisele Bundchen denies. While there was no confirmation from the NFL star, a Leicester Tigers rugby player sharing the same name sought to avoid an unwanted Twitter firestorm by declaring that he had "NOT voted for Trump." Billie Weiss/Getty Images 7/10 Dennis Rodman Trump joins North Korea's Kim Jong-un in among the political friends the NBA star can count on, with Rodman tweeting last year: "Trump has been a great friend for many years. We don't need another politician, we need a businessman like Mr. Trump! Trump 2016". TORU YAMANAKA/AFP/Getty Images 8/10 Jack Nicklaus The retired pro golfer spelled it out in simple terms to CBS Sunday Morning back in May: "He's not stupid. He didn't get to where he's at because he's dumb. "He's turning America upside-down, he's awakening the country. We need a lot of that." Scott Halleran/Getty Images 9/10 Hulk Hogan Hogan told TMZ in September last year: "I don't want to be in the ring with any candidates, I want to be Trump's running mate... did you hear that? Vice President Hogan?" Hogan didn't quite get his wish as Mike Pence is now VP, but the controversial 63-year-old star probably won't be too disappointed with the results. Paul Kane/Getty Images 10/10 Don King The controversial boxing promoter endorsed Trump at an Ohio church in September, saying: "The system is the problem, and he’s the only gladiator who will take on the system. We need Donald Trump, especially black people." MANDEL NGAN/AFP/Getty Images 1/10 Standard Sport runs you though some of stars of American sport who have offered support to Donald Trump's campaign... Ian MacNicol/Getty Images 2/10 John Daly The PGA Tour pro was unequivocal in his support of Trump before the election, telling CBS Sports: "He's one of the greatest human beings I've ever met in my life. I love him as a dear friend, and you're dang right he'll get my vote." Robert Laberge/Getty Images 3/10 Clay Buchholz The Boston Red Sox pitcher told the Boston Globe that he endorsed Trump because "he says what a lot of people think and don't say." Gail Oskin/Getty Images 4/10 Chase Elliott Trump was endorsed by NASCAR driver Chase Elliott during a Trump rally in Valdosta, Georgia earlier this year. Robert Laberge/Getty Images 5/10 Mike Tyson The former heavyweight boxing champion of the world told the Daily Beast earlier this year: "I know him. When I see him, he shakes my hand and respects my family. None of them - Barack, whoever - nobody else does that. "They're gonna be who they are and disregard me, my family. So I'm voting for him. If I can get 20,000 people or more to vote for him, I'm gonna do it." Lintao Zhang/Getty Images 6/10 Tom Brady According to Trump himself, the New England Patriots quarterback voted for the Republican nominee. Trump told supporters before the election that Brady had said: "Donald, I support you, you’re my friend and I voted for you" - a claim that Brady's wife Gisele Bundchen denies. While there was no confirmation from the NFL star, a Leicester Tigers rugby player sharing the same name sought to avoid an unwanted Twitter firestorm by declaring that he had "NOT voted for Trump." Billie Weiss/Getty Images 7/10 Dennis Rodman Trump joins North Korea's Kim Jong-un in among the political friends the NBA star can count on, with Rodman tweeting last year: "Trump has been a great friend for many years. We don't need another politician, we need a businessman like Mr. Trump! Trump 2016". TORU YAMANAKA/AFP/Getty Images 8/10 Jack Nicklaus The retired pro golfer spelled it out in simple terms to CBS Sunday Morning back in May: "He's not stupid. He didn't get to where he's at because he's dumb. "He's turning America upside-down, he's awakening the country. We need a lot of that." Scott Halleran/Getty Images 9/10 Hulk Hogan Hogan told TMZ in September last year: "I don't want to be in the ring with any candidates, I want to be Trump's running mate... did you hear that? Vice President Hogan?" Hogan didn't quite get his wish as Mike Pence is now VP, but the controversial 63-year-old star probably won't be too disappointed with the results. Paul Kane/Getty Images 10/10 Don King The controversial boxing promoter endorsed Trump at an Ohio church in September, saying: "The system is the problem, and he’s the only gladiator who will take on the system. We need Donald Trump, especially black people." MANDEL NGAN/AFP/Getty Images

Dress the part

For boys there is a haircut — a short back and sides but long on top (nicknamed “the fascie”) and three outfits: a dark suit, a Farage-esque heritage look or a skinhead with Eighties jacket and light-wash jeans.

Women are polished — they channel Ivanka Trump (not that she is a member of this movement, per se). Lahren has it down: smooth, tonged hair and slim-fitting A-line dresses. It is forgettable dressing: bland, American, sterile.

The golden rule

The unifying line across the whole movement is the idea of authenticity. It regularly invokes the idea of a liberal persecution complex and presents the movement as an alternative that will hold the establishment to account. Time and again Trump supporters talked about the “realness” of their candidate versus the lies of the Clinton campaign. “The reason why someone like me can become popular in such a short span of time is just because I’m real,” Shroyer explained to one interviewer.

The battle lines have been drawn and the narratives are still developing, but this group has the energy for a long fight. “Consider your bubble burst,” Lahren says, her eyes fixed square ahead, her body still. “I am your worst nightmare. I don’t care what you label me or how many times you come for me. I’m fearless — and I’m just getting started.”