And More 'Catan' Toy Fair News

In June, Mayfair will release

Edition, a new geomorphic edition that folds to fit in a lockable, trapezoidal box with a carrying handle. The game board includes collapsing trays for peg storage, and features double-sided tiles (which means that there are only hundreds of board permutations, instead of thousands). MSRP is $45.00.

Old & new card art

More new card art

, to

to

s

and

which are really scenarios, not expansions. Then all the

are all even numbered. We put them in this order so if someone says 'I played

, what should I do next?'

. And then

. Small stepping stones."



C

arty then shared plans for a new upgraded website, which will feature tools for store owners. "We’ve rearranged the new website so it’s geocentric," he said, which means that when users log in, it will utilize Google tools to show stores in the user’s area based on their physical location. "There are maps if you want, events will be tied that way, so you can find events that are close to you."

Mix of old and new tiles

Carty also shared information on Mayfair’s yearly holiday advertising initiative, which it ran again at the end of 2014. Mayfair took out a 1/3 page ad in

, advertising a promotional price on both the base

game and

for 25% off. Participating retailers were listed in a special secondary “retailer finder” section for the promotion. "There are two nodes," Carty said, clarifying that there is a regular store locator as well as a promotional participant one. Store are listed in the regular locator "as long as they remember to update us regularly."

Carty said Mayfair plans to continue the promotion in 2015. "I think it helps drive new consumers to independent retailers because they can find them," he said.

At Toy Fair 2015, ICv2 caught up with Mayfair Games’ Bob Carty to discuss the company’s plans for this year, which include a new Catan Traveler Edition, more on the Catan line rebranding (see " 'Catan's' New Look "), and a website upgrade that will aide in driving traffic to local game stores.Catan, TravelerSettlersSeafarers,Explorerand Pirates, Cities and Knights,Traders and Barbarians,5-6 Player ExtensionsSettlersSeafarersExplorersUSA TodayCatanStar Trek Catan