Facial recognition billboards' European roll-out

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Digital billboard solution Bidooh has partnered with companies based in the Czech Republic and Romania, to roll-out 3,000 of its live advertising screens across eastern Europe.

The platform enables businesses to create an advert via the use of an app, which is then displayed on the aforementioned billboards, with the user able to access analytics as they require. It is described by the company as working on “block-chain based facial recognition” technology. Speaking of the deal, Abdul Alim, co-founder and CEO of Bidooh, said: “It is extremely pleasing to have signed these commercial contracts, which highlight the global appeal of our offering and our ability to scale up according to the needs of our customers. “In particular, Eastern Europe is experiencing a proliferation of shopping malls which are seeking the latest technological advancements to generate advertising revenues. They are attracted by our use of blockchain technology to relay accurate, verifiable advertising data in real-time.” The roll-out will take place over a period of three-years with 27 screens currently live in Bosnia and Herzegovina. According to the company, these have generated around one million direct interactions over the course of the last month.

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