When it comes to breaking down the TV ratings for a given season, networks are putting less and less emphasis on overnight data, and for obvious reasons: The way we're DVR'ing these days, next-day ratings just aren't the whole picture.

Why report numbers that will be much more reflective of your total audience — and therefore impressive — three or seven days down the line?

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At this midpoint in the TV season, it's a good time to look at exactly how much of an increase we're talking about. Spoiler alert: For some shows, factoring in 7 days of delayed viewing (L+7) can double their rating in the 18-49 demographic.

For the purpose of this discussion, we'll zero in on the aforementioned demo, the one to which most attention is paid by advertisers. Sorry, teens and 50+; as the latter group knows, life's not fair.

The winners

There are many ways to splice the data, provided by Nielsen, which reflects ratings from Sept. 22-Nov. 30.

For example, you can look at overall show rankings — like how overnight numbers give NBC'sThe Voice a full point lead over timeslot competition Gotham, 3.5 to 2.5, but the story changes after L+7 numbers are factored in. In delayed viewing, Gotham closes the gap in a big way, climbing to 4.3 rating to The Voice's 4.5, earning itself a spot in the top 10 series overall and the distinction of being the No. 2 highest-rated new series on broadcast. You could also look at L+7's effect on TV in general, noting the fact that 30 broadcast series gained more than a rating point and three shows gained more than 2 rating points.

Or you look at how overall rankings change: NCIS: New Orleans loses its spot among the top 10 dramas in 18-49 by a hair to Chicago Fire after DVR is factored in.

But in the name of simplicity, let's examine everything in terms of top percentage gains across primetime, where the impact of delayed viewing is pretty crystal clear. (You can change the view in the graphic below by clicking inside the bubbles.)

Among new dramas, Constantine (80%), Forever (75%), How to Get Away with Murder (73%) are in the top three. And CBS's Elementary, which saw a crazy 100% increase in the demo, NBC's Parenthood, and and CW's Vampire Diaries are the top gainers for returning dramas.

Speaking of the latter, there's a lot of CW on this list, but that's because their demos are small to start with.

Meanwhile, only one half-hour comedy breaks into the top 21: New Girl, with a 71% increase.

That's because most of your comedy representation is on the other end of the spectrum.

The not-so-winners

For the chart below, highlighting the shows with the smallest L+7 gains among 18-49, we've put the focus solely on scripted TV shows. (As is the nature of reality competition shows and sports, the main reason for viewing at all is to do it live, so you'll never really see either post large increases from delayed viewing.)

This is where the comedy is hiding.

Only one drama isn't seeing much benefit from delayed viewing — CBS's freshman series Madam Secretary. And the rest is made up of a some fledgling comedies and a pair of animated favorites.

It's worth noting, though, that even with smaller spectrum gains, with a 3.3 L+7 ratings, The Simpsons is still a Top 20 show in 18-49.

The takeaway

A recent study of third-quarter TV viewing habits by Nielsen revealed what we already know: yes, we're all watching less live TV. But timeshifted content is still a small piece of the pie.

Some context: American's overall average daily time spent watching live TV decreased 12 minutes from the third quarter last year, going from 4 hours and 44 minutes to 4 hours and 32 minutes, according to the study. But it also found that adults 18+ only spent about 30 minutes a day watching time-shifted TV in the third quarter, up two minutes from that same period in the previous year.

See: a slice.

That said, of course, with what feels like hundreds of different series on dozens of networks, they're all probably just glad we're eating.