There are several K-Telekoms in Russia, and it isn't clear which one would start operating in Crimea. Russian and Western analysts think the firm could be one owned by Russia's own MTS mobile network - which also happens to be the parent company of MTS-Ukraina. Crimean reporter Roman Nikolayev thinks "it all sounds like noise to hide the fact that Russia's MTS is gradually taking over the equipment and customers of its Ukrainian filial MTS-Ukraina, through a second identity" and has suggested this could be a way for MTS to avoid US sanctions for operating in occupied Crimea. Neither Russian company has commented.