What is this project all about?

Reggae music is more than just a style or fashion, roots reggae music is an expression of positive livity deeply connected to the message of Rastafari.

Roots reggae music and its message of one love had – and still has – a massive influence on masses of people all around the globe. There are reggae artists and people inspired by the Rastafarian movement everywhere. However, during the last decades this rich cultural heritage seemed to loose proper acknowledgement of mass media, politics and even the youths especially in Jamaica, the place of its origin.

During the last years a young generation of upcoming independent reggae artists, activists, writers, actors, graffiti artists and dedicated young people from different fields of art and culture formed a movement in Jamaica which is currently named the „reggae revival“. Surely this term is not meant to disrespect generations of impressive reggae artists who, without doubt, produced a massive amount of great reggae and roots music throughout all the years, while having an impact on huge masses of people all over the world.

What is interesting, concerning the reggae revival movement, is that most of the artists involved are working independently and trying to reach the youths of Jamaica by providing alternative ways to deal with problems of the younger generation. This is happening throughout various forms of cultural expression. Studying Jamaica's rich cultural heritage of roots reggae music, culture and Rastafari philosophy, the revivalists managed to form bands and artistic expressions which try to catch up a deep spiritual vibe that is spread to empower the Jamaican youths to seek self-consciousness and positivity within themselves, express themselves whether through artistic or other expressions and contribute to build a movement able to change life in Jamaica in a positive way effectively.

