It was reported last month that he was set to front a campaign for Calvin Klein, inspired by Colin Firth's iconic Mr Darcy lake scene.

And shooting was underway for Richard Madden last week, as he was spotted in Virginia Water, Surrey getting to grips with the new ad campaign.

The Bodyguard hunk, 33, was clad in double denim for the shoot as he was seen performing acrobatic moves in what is said to be inspired by Colin Firth's Mr Darcy in the BBC’s Pride And Prejudice in 1995, where he emerged wet from a lake.

Wow! Shooting was underway for Richard Madden last week, as he was spotted in Virginia Water, Surrey getting to grips with the new ad campaign

Richard won the hearts of fans with his depiction of brooding protection officer David Budd in the BBC thriller Bodyguard.

His star is now further on the rise after scooping his campaign with Calvin Klein, after it was first revealed last month by The Mail on Sunday that he was fronting their new male fragrance with a shoot inspired by the famous scene.

Throwing himself wholeheartedly into the waterside shoot, Richard was wired up to a holster while performing alongside a stunt double.

The ad is said to echo the moment Colin emerged dripping wet from the water as Mr Darcy in the BBC’s adaptation of Pride And Prejudice in 1995.

Double denim: Richard won the hearts of fans with his depiction of brooding protection officer David Budd in the BBC thriller Bodyguard

Wow! The scenes looked tense and incredibly hard to execute

Wow! The scenes were incredible to watch as they got to work

Way back when: The ad is said to echo the moment Colin emerged dripping wet from the water as Mr Darcy in the BBC’s adaptation of Pride And Prejudice in 1995

A showbiz insider told The Mail on Sunday that Madden is the ‘perfect’ symbol to become the face of the campaign. The source said: ‘Richard is doing a three-day shoot for Calvin Klein which will culminate in him being photographed in a lake.

‘It’s a sexy shoot which will definitely keep Richard’s female fans happy. It’s all very hush-hush at the moment but he’s the face of a major campaign and he’s perfect...

‘This advert will launch him as one of the global faces of Calvin Klein and will raise his profile even higher.’

While Madden’s salary is not known, becoming a brand star for such a major firm could be worth millions.

Seeing double: Throwing himself wholeheartedly into the waterside shoot, Richard was wired up to a holster while performing alongside a stunt double

In depth: He was wrapping up his feet to protect his tough boots

Stripping off: He later took off the jacket and had his white T-shirt adjusted

Climbing on up: He was showing off his muscular physique in the fitted ensemble

He has seen his value soar since Bodyguard – the UK’s most-watched television drama since records began – made him a star and earned him accolades including a Golden Globe award for Best Actor.

Time magazine named him one of the 100 most influential people in the world this year. The actor, who also starred as Robb Stark in Game Of Thrones, is currently filming the Marvel epic The Eternals at Pinewood Studios alongside Angelina Jolie.

He will next be seen in director Sam Mendes’ First World War drama 1917 which is set for release in December.

Up close: He has seen his value soar since Bodyguard – the UK’s most-watched television drama since records began – made him a star and earned him accolades including a Golden Globe award for Best Actor

Touch up: He was having his make-up touched up behind the scenes