People thought she was crazy. Others were convinced it was the final nail in the coffin of a failing career. After huge UK single and album success and a stint as a judge on the Voice, the artist had found her chart performace waning and her public image tarnished with rumours of diva behaviour. The decision to enter an obscure reality show in Asia was noticed and then dismissed. Until now. Jessie J has proved all the doubters wrong and is poised to become one of the biggest music stars in the world.

GETTY Jessie J on Chinese talent show Singer


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Jessie J won Singer, a major Chinese television talent show, at the weekend. When the news brokem she posted a long message on Instagram, proclaiming this a victory for music everywhere and a step towards breaking down boundaries between East and West. Music may, indeed, change the world but it is also a business and the stark reality of the win is that it positions Jessie J in front of an enormous audience of record buyers. An industry expert has revealed the win could lead to a whopping £20million pay day.


Celebrity agent Jonathan Shallit told The Sun: “If she gets it right, it’s an easy £20 million. We shouldn’t underestimate the Chinese market, it was a genius move by her and her management. Jessie had the courage to enter and good on her.” China has quickly started to rival the US and the most important film market in the world but the music market remains relatively untapped by Western artists. The show Singer is unique in that it pits established performers against each other, cleverly reeling in their fans to watch the show. The recent final was estimated to have reached an audience of up to one billion people.

INSTA Jessie J celebrates her Singer win