Know about the target audience - After the client briefing, the major factor to be considered is the audience. Obviously, you need to work according to them after all they are going to make the end sales. For this, quite good market research is required. Identifying prospective buyers or users of utmost importance. Suppose you want to make sales of makeup products and making a PPT about it then the target audience will definitely be female audience more. Therefore, this is another major aspect of making a PPT.