Sony and AEG Live have announced Times Square's 2,150-capacity concert and events venue has been renamed the PlayStation Theater.

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Previously known as the Best Buy Theater, the new name comes as the venue celebrates its 10th anniversary and as part of a "strategic partnership" that'll see rebranding of all the theater's interior and exterior signage. Additionally, it'll lead to live performances being shown on the PlayStation Network."As a leader in global entertainment, PlayStation is the perfect partner for a venue centrally located at the 'crossroads of the world,'" said Mark Shulman, Vice President and General Manager of AEG Live. "As the live music experience evolves, it's important to AEG Live to stay ahead of technology and trends, and as many of our younger fans are gamers as well, we are excited for the possibilities at PlayStation Theater.""PlayStation Theater is an exceptionally exciting initiative, allowing us to marry our tremendous brand momentum with an amazing venue right in the heart of Times Square," said John Koller, Vice President, Marketing at PlayStation. "We believe the PlayStation brand should be deeply integrated with large cultural events, and this partnership provides that opportunity. We are looking forward to exploring significant cultural moments at PlayStation Theater."Previous acts who've performed at the venue include Bon Jovi, The Eagles, John Legend, Rihanna, Fall Out Boy, Jay-Z, Linkin Park, Drake, Prince and more, while upcoming acts include Becky G, a run of shows by comedian Bo Burnham, rock band Circa Survive and others.

Luke Karmali is IGN's UK News Editor. You too can revel in mediocrity by following him on Twitter