Jack Dorsey is committed to making Twitter a better place for everyone, even if it means effectively killing Twitter:

More from Twitter’s blog:

Our highest priority is to protect the health of the public conversation on Twitter, and an important part of that is ensuring our rules and how we enforce them are easy to understand. In the past, we’ve allowed certain Tweets that violated our rules to remain on Twitter because they were in the public’s interest, but it wasn’t clear when and how we made those determinations. To fix that, we’re introducing a new notice that will provide additional clarity in these situations, and sharing more on when and why we’ll use it.

Serving the public conversation includes providing the ability for anyone to talk about what matters to them; this can be especially important when engaging with government officials and political figures. By nature of their positions these leaders have outsized influence and sometimes say things that could be considered controversial or invite debate and discussion. A critical function of our service is providing a place where people can openly and publicly respond to their leaders and hold them accountable.

With this in mind, there are certain cases where it may be in the public’s interest to have access to certain Tweets, even if they would otherwise be in violation of our rules. On the rare occasions when this happens, we’ll place a notice – a screen you have to click or tap through before you see the Tweet – to provide additional context and clarity. We’ll also take steps to make sure the Tweet is not algorithmically elevated on our service, to strike the right balance between enabling free expression, fostering accountability, and reducing the potential harm caused by these Tweets.