When Stay Gold Deli opened in 2016, it was more than just an eclectic East Coast-style deli, it was a much-needed addition to a West Oakland neighborhood considered to be a food desert.

The shop’s sandwiches and barbecue quickly earned it a cult following, and now, buoyed by the burgeoning popularity, Stay Gold Deli is expanding.

Co-owner Jason Herbers, who used to own Oakland’s Eli’s Mile High Club, said his team is opening a new location in Temescal, arguably the epicenter of the East Bay’s craft beer boom.

Stay Gold’s new outpost is headed to 4935 Shattuck Ave., the former home of Sacred Wheel Cheese and Specialty Market.

“It was the first place Oakland I lived when I moved to 57th and Shattuck 13 years ago,” Herbers said. “I’m excited to bring this wonderful food to the area and reconnect with some of my old neighbors.”

If everything goes as planned, Herbers said the new Stay Gold location will be open by Feb. 15.

The menu will remain the same for the most part — sandwiches, cold cuts, cheeses and ample barbecue — but there could be a few new additions, Herbers said.

“After losing Genova Deli 2 years ago, the community hasn't had a decent place to get a sandwich or some decent cold cuts and cheeses, with the exception of Sacred Wheel of course,” Herbers said. “We intend to fill that void.”

Updates as warranted.

Stay Gold Deli: 4935 Shattuck Ave.; Opening Feb. 15