As the final TV debate approaches in the US presidential election race, analysts Socialbakers have delved into all things social media from the build up to, and aftermath of, the last debate. When looking at posts on Facebook and Twitter by the candidates and their teams, one interesting aspect surfaces. When it comes to talking about themselves, Clinton is around twice as likely to mention herself as Trump is himself. This can be observed most clearly on Facebook where the Democratic hopeful dropped a mention of herself in 46 percent of her posts - compared to 20 percent for Trump.