Carter Lay, the heir to the Frito-Lay empire, was found dead in his home at the age of 44.

Cops told TMZ that they responded to a call around noon on Thursday about Lay, and found him in his bedroom in his L.A. home. Sources said they don't believe that his death is suspicious, though authorities are planning for an autopsy. He had recently beaten leukemia.

Lay was the grandson son of Herman Lay, the man who founded the Frito-Lay company, and was known for his philanthropic efforts.

He founded the Carter Lay Charitable Fund to help impoverished communities, something he said that he decided to during his battle against leukemia, according to his bio. His charity was part of a video series called Do Good Mob, that showed inspiring stories about helping those in need. Here's one of the videos that featured Carter:

Forbes reports that Frito-Lay is valued at $13.1 billion. Lay was the father of two children.