1.Google My Business

The most important thing is to get sensible local rankings by setting up Google My Business account.



Google My Business is a great tool for advertising. Local activities can create your page free by entering information such as business name, contact information and opening hours, and appearing on both Google Maps and SERP page results.

This is a checklist to verify the details added in Google My Business:

Your business falls in the right category.

There is no duplicate business listing.

Business listing is claimed and verified.

NAP (name-address-phone number) is right.

A minimum 100 words company description with a backlink to your website.

Custom reviews are responded positively.

Cover, graphics and product images are relevant.

Google+ Business Page is up-to-mark (with photos, videos and post updates).

You must find out any Duplicate or Wrong Citation of your business. In case, you find more than 1 listing on a platform like Google My Business that represents the same business, it will be considered as duplicate. Ideally, ABC Catering in Wellington should have a single entity on all the given channels like Google My Business, Facebook, Twitter, Instagram, Yelp, Yellowpages etc.

2. Relevance of Keywords in Metadata

The first step is to check whether the title and description of your homepage and internal pages are relevant to the services you offer and above all geolocated.

For example, If a customer is looking for “pizza in Central Wellington” make sure Metadata Description is optimized for this keyword on your site:

The meta-description has some norms which should be followed as below:

Title tag: The location should be present in the title track between 55-70 characters to be displayed with 90% accuracy. Meta-description: Search engines consider the length between 155-170 characters for a meta-description. Rest of the text is truncated, so keep it descriptive enough that fits in this length. H1 Heading: An H1 heading with the city name. Alt Text: It should be mentioned for all the images with the city name.



3. Duplicate Content Optimization:

A very common mistake that penalizes positioning in SERP is a duplicate of content.

Remembering that a 25-30% duplication rate is psychological because headers and footers are replicated as well as the sidebar menu.

The Google Webmaster Tool (now Search Console) where you can register your site for free. You just have to look into the left side of the screen and click on “HTML improvements” you will be able to have an account of any duplicate title or description or other useful information such as knowing whether the descriptions are too short or missing.

Often it is found, many companies copy the content from their competitors and compromise with the uniqueness of content. This can be verified using many tools like Siteliner or Copyscape. Pass your website’s URL to these tools and they will show the duplicate instances over the internet.

Many sites have a little duplicate content written in their headers and footers which displays throughout the website. According to Siteliner, 20%-30% of duplicate content is bearable but more than that needs to be removed.