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By Anne D’Innocenzio, THE ASSOCIATED PRESS

NEW YORK — Lululemon Athletica Inc. announced Monday that Laurent Potdevin has resigned as CEO effective immediately, saying he fell short of the company’s standards of conduct.

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The Vancouver-based maker of yoga pants and other athletic-inspired clothing didn’t offer specifics but said it expects all employees to “exemplify the highest level of integrity and respect for one another.” A person familiar with the situation who spoke on condition of anonymity because of not being authorized to speak publicly said it was not a single event but “a range of instances” at issue, none of which involving the financial or operational aspects of the business.

Lululemon said it has begun the search for a successor.

Potdevin became CEO in January 2014 at the company whose products have been aimed mainly at women. He led the rebuilding of Lululemon’s brand after a major flub — thousands of stretchy black yoga pants were recalled after customers complained that they were too sheer — cost the company millions and sent the stock tumbling. A previous CEO, Christine Day, had left citing personal reasons. And founder Chip Wilson resigned as chairman in 2015 after suggesting that some women’s bodies were not made for Lululemon’s clothing.