If you've been wondering why the Mavericks' practice facility this season became known as the Lympo practice facility, we found out on Friday.

And if you were wondering "Why Lympo?" you probably also were wondering "What is Lympo?" We learned that answer on Friday, as well.

Lympo is a Lithuanian-created blockchain fitness app that on Friday celebrated its United States launch from, appropriately, the Mavericks' Lympo practice facility in Dallas' Design District.

Leading the press conference were new partners Mark Cuban and Lympo founder Antanas Guoga -- better-known as Tony G., a world-renowned poker player and also a Lithuanian politician, businessman and philanthropist.

The Lympo blockchain fitness app is touted as the first of its kind, rewarding users with crypto tokens that hold real monetary value and can be exchanged for premium sports and fitness products in the in-app Lympo Shop. Through blockchain technology and fitness gamification, users earn "Lym" crypto tokens by completing walking and running challenges.

To say Friday's press conference was colorful is putting it mildly. Allow Tony G. and Mark C. to explain what the Lympo app's, well, applications.

Guoga: "We want people to be healthy. We want people to motivated. That's what Lympo tokens are all about. It's basically frequent-flier points for staying healthy, on your phone.

"It's very basic. We want people to be tracking their data and owning their health data. Whatever exercise they do, we will track it."

Antanas Guoga, co-founder of Lympo, left, listens to Mark Cuban, owner of the Dallas Mavericks, during a media conference at the Mavericks Training Center in Dallas on Nov. 16, 2018. The Mavericks partnered with Lympo, a fitness application that rewards its users for living a healthy lifestyle. (Carly Geraci/The Dallas Morning News) (Carly Geraci / Staff Photographer)

Cuban: "I'm obviously a big believer in physical fitness, but I'm always looking for unique technology plays that can create advantages for the users.

"When I saw that [Lympo was] tokenizing it, I thought that was a unique opportunity. I'm a big fan of using tokens to create a marketing effect.

"Hopefully in the near-future, you will be able to work out, earn tokens and buy Mavs tickets and be able to buy merchandise and other things as we extend it. I think it's an incentive for people who need to work out more, want to work out more and just want to challenge themselves."

Lympo ambassadors include tennis player Caroline Wozniacki and World Champion discuss thrower Andrius Gudzius.

Here's how you can download the app: http://Lympo.com.

Cuban, naturally, already had the app on his phone. After the press conference press conference, Mark C. and Tony G. demonstrated how the app works.