Fast fashion meets fast food in the latest marketing blitz by Taco Bell.

The Irvine-based Mexican fast-food chain is partnering with Forever 21, which will debut a Taco Bell clothing line Oct. 11. The collection for men and women includes tops, bodysuits, cropped hoodies, sweatshirts, and jackets. Forever 21, known for its inexpensive “fast fashion” apparel, also will sell graphic tees and pullover sweatshirts and hoodies for girls.

One of the tank tops is designed to look like a red Taco Bell hot sauce packet.

Forever 21 will offer the quirky and creative Taco Bell clothing line on its website globally, and at select domestic stores starting Wednesday, Oct. 11. Taco Bell said Forever 21 stores in Southern California will carry the collection.

This isn’t the first time Taco Bell has sold clothing swag. Its Las Vegas Cantina store, which is open 24 hours and sells alcohol, offers a small line of clothing. But, this is the first time the chain has partnered with a global retailer.

Taco Bell and Forever 21 collaborate on fast food collection. (Courtesy Taco Bell)

Taco Bell and Forever 21 collaborate on fast food collection. (Courtesy Taco Bell)

Sound The gallery will resume in seconds

Taco Bell and Forever 21 collaborate on fast food collection. (Courtesy Taco Bell)



Chief Marketing Officer Marisa Thalberg said working with Forever 21 brings together two iconic brands with similar audiences.

“We often think of Taco Bell as ‘the fast fashion of food,’ given how we continuously introduce innovative limited edition products that everyone can enjoy,” she said in a statement. “So when it came to our first-ever retail collaboration, we knew our partner had to be the leader in actual fast fashion.”