Mike Roth Senior Director of eCommerce, MSC Industrial Supply

MSC Industrial Supply implemented Certona Personalization on mscdirect.com, increasing conversions among buyers who interact with recommendations 38%, as well as a 12% boost in average order value.

“Certona’s technology helps provide more relevant product recommendations to our B2B customers at mscdirect.com. As a customer navigates our site, Certona’s technology utilizes everything we know about that particular customer’s preferences, such as order and viewing history, to provide a personalized experience and suggest alternative and complementary products.”

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