New York (CNN Business) America is on the "cusp of a technological revolution" that could enable sinister forms of deception that have not been seen before, Rep. Adam Schiff, the chair of the House Intelligence Committee, said Thursday morning as his committee kicked off Congress' first hearing on the emerging disinformation threat of deepfakes.

Advances in artificial intelligence, Schiff said, "have led to the emergence of advanced digitally doctored types of media, so-called 'deepfakes,' that enable malicious actors to foment chaos, division or crisis and they have the capacity to disrupt entire campaigns, including that for the presidency."

Experts are concerned that deepfake technology is developing so rapidly that it may soon be almost impossible for viewers to spot that a video is fake.

Director of National Intelligence Dan Coats warned earlier this year that the technology could be used by America's adversaries in future disinformation campaigns.

The House Intelligence Committee heard from four experts in artificial intelligence and disinformation Thursday morning.

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