Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost.

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media.It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing and it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is the right way of marketing and which form of marketing campaigns are giving good results in real time.

Digital marketing involves a set of analytical skills and also a continuous process of marketing where in a digital marketer monitors some of the key factors like what type of product is being viewed, how often and for how long it is being viewed by the user, conversion rates, how good is the content and what needs to be changed with the content. These analytical skills help a digital marketer to promote and market the brand or product in the right way.

Many people have a misconception that Digital Marketing is very costly and small or medium level companies can’t afford it, this saying is not true. Digital marketing is affordable & beneficial to all business level right from small, medium to big and giant companies. The cost at which the digital marketing company offers you no other medium of media can offer you. Digital marketing is one of the core service offerings by Innothoughts Systems Pvt. Ltd. and it’s complementary to our Website designing & devlopment business too.