New ad campaign for fashion label Miu Miu has been banned by watchdog for appearing to sexualise child, but the luxury Italian brand denies any sexual tone on it.

The campaign features 22-year-old British model and actress Mia Goth (who’s also dating actor Shia LeBeouf) reclining on a bed covered with crisp white sheets, wearing “a sophisticated outfit, without a low neck-line, and nude makeup” in a photo that appears to be shot through a door left ajar.

The advertising Standards Authority (ASA), however, thought that “the model had a youthful appearance, was wearing very minimal make-up and clothes that appeared to be slightly too large”.

“We considered those elements contributed to the impression that she was younger than 16 years of age,” ASA said.

Prada, the owner of the diffusion line Miu Miu, denied showing the model in a “suggestive pose or that there was a sexual tone” on its spring/summer 2015 campaign, explaining that the image was part of the luxury label’s latest campaign, which is a cinematic tableaux featuring three models/actresses, including Imogen Poot and Marine Vacth – all shot by legendary photographer Steven Meisel.

The Most Controversial Fashion Adverts Show all 9 1 /9 The Most Controversial Fashion Adverts The Most Controversial Fashion Adverts YSL, 2000 The infamous Yves Saint Laurent Opium perfume advert featuring a naked Sophie Dahl was removed from billboards as it was deemed "sexually suggestive and unsuitable to be seen by children", although was allowed to run in certain fashion magazines. It is the eighth most complained about advert, receiving 948 complaints. The Most Controversial Fashion Adverts Agent Provocateur, 2001 The lingerie ad saw Kylie Minogue writhe on a rodeo bull and was only permitted to be shown in cinemas. The campaign was banned from all UK television channels, except BBC1. The Most Controversial Fashion Adverts Wonderbra, 1994 Eva Herzigova's Wonderbra campaign was thought to have caused car accidents, such was its provocative appeal. The Most Controversial Fashion Adverts Dolce & Gabbana, 2007 The label's 2007 advert was banned in Spain after it was thought to "glorify rape". Designer Stefano Gabbana stated that the image was intended to show “an erotic dream, a sexual game”. The Most Controversial Fashion Adverts Miu Miu, 2011 Miu Miu's campaign starring Hailee Steinfeld, sitting crying on a train track, was banned in Britain, after it was decided that the image depicted a child in an unsafe location. The Most Controversial Fashion Adverts Marc Jacobs, 2009 Dakota Fanning was 17 when Juergen Teller shot her for Marc Jacobs. The picture was thought to "sexualise children" and was banned. The Most Controversial Fashion Adverts Tom Ford, 2007 A not-so-subtle message from Tom Ford, photographed by Terry Richardson. The campaign was banned in several countries. The Most Controversial Fashion Adverts Sisley Shot by the controversial photography Terry Richardson, this advert made a play on the word 'fashion junkie'. The Most Controversial Fashion Adverts Calvin Klein, 1995 Calvin Klein are known for a string of controversial campaigns (including a picture of 17-year-old Kate Moss straddling Mark Wahlberg), but this 1995 image shot by Steven Meisel provoked negative response from child welfare authorities and the consequently brand withdrew it.

Despite this, the watchdog has banned Prada from using the image again, describing it “irresponsible and offensive” because they appeared to “sexualise” a girl who looked underage.

“She was posed reclining on a bed, looking up directly to the camera through a partially opened door, which gave her an air of vulnerability and the image a voyeuristic feel,” ASA added.

“The ad was irresponsible and was likely to cause serious offence.”

The ad appears on the pages of Vogue UK, which also defended the ad saying that the glossy magazine is “sophisticated and their readers were educated to appreciate top photography and great fashion models”. The publication confirmed they haven’t received any complaints from readers.

Also the featured model, Goth, has appeared on numerous campaigns and publications, including the cover for Vogue Italia's March 2015 issue. Her acting jobs include Nymphomaniac: Vol. II, The Survialist and Magpie.