When influencers share about services and products, they create an experience for viewers that resonates. Having influencers work on your campaigns is a review and promotion all in one. Finding mutual ground with your audience is crucial to success. This ground is now social media, exactly where influencers thrive. Followers love their content. As a pre-existing consumer, they will listen and engage. Influencer marketing is proving to be effective and affordable than investing into sponsored ads.