Old but GOLD.

Kitty White’s 40th anniversary celebration was celebrated facing the increasing competition from cutting-edge cartoons like Brown and Cony, the bear and rabbit mascots of Tokyo-based messaging app Line, which has taken Asia by storm in recent years. Though no matter how old Kitty would get, it’s still the children and all-age collector’s favorite item. Yuko Yamaguchi, Hello Kitty’s third character designer, once defended that Kitty could cope up with growing older in a digital age.

“There are new cartoon characters that are coming out daily… (but) I think Hello Kitty is the only one that can adapt to the changes in the world,” Yamaguchi said.

Out of 100 all different and all kawaii Sanrio’s collection, Hello Kitty ranks 4th with an increasing vote of 273, 576 as of now. As she faces the new millennial, her friendly characteristics still remains intact that can be shown in her different collaboration with other characters in the Sanrio’s world.

Plush, fluffy, and MAZINGER Z!

Hello Kitty, whose real name is Kitty White, is a cheerful and happy little girl with a heart as pure as 24K carat gold(though she’s White, and literally white). She was born on November 1st in suburbs of London and grew there with her mama, Mary White, her papa, George White, and and was blessed with a twin sister, Mimmy. Hello Kitty has a pet cat named Charmmy Kitty, who was a present from her papa, and a pet hamster named Sugar which was given to her by her friend Dear Daniel.

Hello Kitty loves baking cookies, making pancakes, and mostly eating her favorite food which is Mama’s homemade apple pie. She also loves playing the piano and tennis, and her other hobby includes making new friends which is one of the greatest characteristics she ever had. One of her most popular mottos is “You can never have too many friends.”