edition.cnn.com – (CNN) The UK’s postal service is urging environmental campaigners to stop sending empty potato chip bags without an envelope after the launch of a campaign urging the country’s most popular chip producer to ditch its plastic packaging.

The online campaign, which has been signed by more than 310,000 people, calls on the PepsiCo-owned British chip manufacturer Walkers to make its plastic packaging more environmentally friendly.

Campaigners have been posting pictures of themselves mailing their empty bags of chips, or crisps as they are known in the UK, through the Royal Mail with the hashtag #PacketInWalkers.

The UK consumes approximately 6 billion packets of potato chips every year, according to campaign organizer Geraint Ashcroft. Most of those bags are not recyclable.

“That’s an awful lot of landfill and poison for the environment,” Ashcroft wrote on the campaign’s petition page

Walkers, which produces 11 million bags of potato chips daily , has said that it plans to make its packaging plastic-free by 2025. In a statement emailed to CNN on Wednesday, a Walkers spokesperson said: “We have received some returned packets and recognize the efforts being made to bring the issue of packaging waste to our attention. The returned packets will be used in our research, as we work towards our commitment of improving the recyclability of our packaging.” The spokesperson added that PepsiCo is working on a number of ways to tackle the issue, including a pilot of compostable packaging in the US, India and Chile. But some campaigners say those proposals aren’t enough. When I first read the headline I was like why the fuck are people mailing mad potato chip bags..why is this a thing…okay now that I get it…my first thought is….this sounds like the most UK thing ever.