To make the experience tailored for conversation, we came up with an interesting interface that arranges all mini videos into a horizontal reel, in chronological order. It turns out, this layout makes each video feel like it has a relation to the others, like one is a reply to the previous. Like a real conversation.

☝️ Easier, faster and simply more fun than texting

Speed is important, specially when it comes to goofing around with friends. We felt it was key you should be able to say anything as quickly as you’d think it. Impulsive, just like the way we talk to one another when we’re physically hanging out at a restaurant or bar.

Say you remember a silly experience. Just whip out the app, hold that big blue button, remind your friends about that “one time,” release to send it.

🏃 The main communication method follows you around

The big blue button follows you around

For us, key to designing a great tool to talk to friends is to have the core communication method be always accessible. Wherever you are in the app, this big blue button, which is what you use to record a mini video, follows you around in case you get the urge to say something.

😫 Speak your mind

Each mini video can be up to one minute long. One minute, rather than the popular 10 seconds or seven seconds seems ideal for conversation. It gives people more than enough time to tell stories, banter, and comfortably talk to each other.

🙌 Our beta testers are watching 40 videos per day, spending almost six minutes in the app daily

We have newly weds, groups of friends and couples in our beta test. Even entire families. They’ve told us it’s now their preferred method to talk to each other, because it’s so effortless, engaging and fun to use. Texting, to many of our testers, now feels outdated.

Try it out, would love to read your feedback

We’re opening up the beta for iOS today to test the waters with a broader audience. We need your help in figuring out if this idea is worth pursuing further.

You can download it for free on the AppStore here: