Now, basic versions are available to ordinary people: for £20 a month, Adobe can supply the tools to create a digital copy of someone – though expensive professional software would be needed to take it to the next level. Adobe VoCo, a kind of photoshop for audio, even enables the user to recreate someone’s voice after only 20 minutes of listening to it. It’s still in the research stages, but other companies like Lyre Bird have more basic software already available to use.