The 12th Men’s World Floorball Championships was organised in Prague, Czech Republic December 1st – 9th of 2018 and in many ways the event was the most successful WFC ever organised. Here are some of the great achievements reached during the WFC 2018.

WFC 2018 spectators

New WFC total attendance record: 181 518 (the previous total attendance record was from the Men’s WFC 2014 in Gothenburg, Sweden, with 104 445 spectators).

New single day attendance record: 36 856 (final day)

New single match spectator record: 16 276 in FIN – SWE final (the previous record was all the way from 1996. During the final match between Sweden and Finland in Globe Arena in Stockholm, Sweden, there were 15 106 spectators).

New opening day attendance record: 31 073

New opening day match spectator record: 12 326 in CZE – GER match

WFC 2018 Tickets

Close to 85 000 sold tickets. This is a new record.

WFC 2018 on TV

Czech TV is the host broadcaster of the Men’s WFC 2018 and the matches were available on TV in at least 11 countries. There were a total of 107 televised matches from the WFC 2018 and this was a new record. In addition to Czech Republic (CTV), WFC matches were on TV in China (HYSport), Denmark (DR), Finland (YLE), Germany (MDR), Latvia (LTV7), Singapore, Slovakia (RSTV), Sweden (Discovery), Switzerland (SRF) and Thailand.

The IFF has not yet received all TV numbers, but based on the information received from CZE, FIN, SWE and SUI the final had 1,2 million viewers and the bronze match 467 000 viewers. According to the current statistics the live TV matches were seen by 5,5 million viewers and the TV matches had a reach of over 17,4 million viewers in these four countries.

WFC 2018 on YouTube

Combined statistics for both IFF Floorball Channels

Statistics Period: 17th November – 17th December 2018

Watch time (minutes): 19 699 764

Views: 15 285 720

New subscribers: 8 459

Likes: 9 814

Comments: 74 611

Shares: 8 066

IFF Floorball – Channel 1 (www.youtube.com/iffchannel)

Watch time (minutes): 15 268 301

Views: 15 268 301

New subscribers: 5 889

Likes: 11 918

Comments: 54 665

Shares: 5 998

Average view duration: 11,16

Top 10 videos

Top geographies (based on watch time)

1. Sweden (18%)

2. Finland (11%)

3. Switzerland (9,9 %)

4. Germany (8,2 %)

5. Czech Republic (8,1 %)

IFF Floorball – Channel 2 (www.youtube.com/ifflive)

Watch time (minutes): 4 431 463

Views: 17 419

New subscribers: 2 570

Likes: 2 104

Comments: 19 946

Shares: 2 068

Average view duration: 12,59

Top 10 videos

Top geographies (based on minutes watched)

1. Sweden (15 %)

2. Finland (9,1 %)

3. Czech Republic (8,9 %)

4. Singapore (8,1 %)

5. Norway (7,3 %)

A comparison between the past Men’s WFC:

EVENT YEAR COUNTRY CHANNELS USED VIEWS ESTIMATED MINUTES WATCHED NEW CHANNEL SUBSCRIBERS Men’s WFC 2012 Switzerland 2 640,273 2,960,994 3447 Men’s WFC 2014 Sweden 2 861,117 12,314,487 5,087 Men’s WFC 2016 Latvia 2 1,234,029 14,813,083 4,955 Men’s WFC

(Nov 1st – Dec 21st) 2018 Czech Republic 2 1,810,444 20,106,090 10,112

WFC 2018 in Media

Top media publishers & Top media locations

WFC 2018 website www.floorball.org/wfc2018

Official WFC website numbers November 17th December 17th 2018: users 113 900, sessions 264 556.

Numbers during WFC (1-9.12.2018)

Total amount of users during WFC: 102 950

(WFC 2017 total amount: 56 831 & WFC 2016 total amount: 101 616)

Most amount of users/day: 21 115 (4.12.2018)

Total amount sessions: 238 043

Countries visiting: 142

Total page views: 837 557

Pages/Session: 3.52

Potential reach:

Media advertising value:

WFC articles and posts 2018 in media & social media

IFF Events Mobile App

The IFF Events Mobile App has now been downloaded by 57 030 users (December 12th 2018).

iOS total downloads: 28 100

Top 5 countries:

SWE: 5 980 SUI: 5 030 CZE: 2 000 FIN: 1 970 GER: 1 150

Android total downloads: 28 930 (Google Play does not display downloads by territory)

Numbers during WFC 2018

A total of 5 830 new mobile app downloads (November 10th – December 10th 2018) and a total of 5 342 persons took part in the UNIHOC guess the results competition.

Users: 15 456

Sessions: 458 480

Screen views: 2 810 200

Screens/session: 6, 13

WFC on Social Media

Trending themes on social media:

WFC Facebook www.facebook.com/worldfloorballchampionships

Total likes after WFC 2016: 12 546

Total likes after WFC 2017: 13 339

Total likes after WFC 2018: 15 169

= + 1830 likes since WFC 2017

IFF WFC Twitter https://twitter.com/iffwfc

Total followers after WFC 2016: 1 406

Total followers after WFC 2017: 1 509

Total followers after WFC 2018: 1939

= + 430 followers since WFC 2017

IFF WFC Instagram https://www.instagram.com/iffwfc

Total followers after WFC 2016: 7 802

Total followers after WFC 2017: 7 959

Total followers after WFC 2018: 14 590

= + 6631 followers after WFC 2017

IFF Facebook www.facebook.com/IFF.Floorball

Total likes after WFC 2016: 37 923

Total likes after WFC 2017: 40 747

Total likes after WFC 2018: 41 688

= + 941 likes since WFC 2017

IFF Twitter https://twitter.com/IFF_Floorball

Total followers after WFC 2016: 12 003

Total followers after WFC 2017: 13 123

Total followers after WFC 2018: 13 318

= + 195 followers since WFC 2017

IFF Instagram https://www.instagram.com/iff_floorball/

Total followers after WFC 2016: 47 408

Total followers after WFC 2017: 53 317

Total followers after WFC 2018: 61 131

= + 7 814 followers after WFC 2017

Social Media in Total

Total Fans (IFF + WFC Facebook & IFF + WFC Twitter & IFF + IFF WFC Instagram)

= 147 776

Total Impressions (30.11-17.12.2018):

IFF + WFC Facebook & IFF + WFC Twitter & IFF + IFF WFC Instagram

= 15 159 006

IFF + WFC Facebook= 3 080 990

IFF + WFC Twitter= 978 590

IFF + IFF WFC Instagram= 11 099 426

Engagement (30.11-17.12.2018):

IFF + WFC Facebook & IFF + WFC Twitter & IFF + IFF WFC Instagram

= 562 269

IFF + WFC Facebook= 32 586

IFF + WFC Twitter= 48 071

IFF + IFF WFC Instagram= 481 612

Sources: Meltwater & Sproutsocial