Several of Germany's largest newspaper and magazine publishers have instituted legal proceedings against Google, Microsoft, and Yahoo. They're seeking an order that would make the search engines pay them an 11 percent portion of their "gross sales, including foreign sales” that come “directly and indirectly from making excerpts from online newspapers and magazines public." That's according to new media pundit Jeff Jarvis, who published a blog post this morning calling the demands "as absurd as they are cynical and dangerous" and part of a German "war on the link."

The move appears to be an attempt to achieve in courts what the publishers were not able to get last year through the German legislative process.

The German companies that instigated the arbitration against Google include Axel Springer, Burda, WAZ, the Müncher Merkur. Other major publishers have chosen not to participate, including Spiegel Online, Handelsblatt, Sueddeutsche.de, Stern.de and Focus.

Germany in particular has been historically resistant to some of Google's products. The country wouldn't allow Street View to be rolled out without a strong opt-out program, which caused more than 240,000 German addresses to be pixelated

The demand comes at a time when Google just doesn't seem to be popular with European judges and regulators. Last month, the European Court of Justice said that European Union residents have a "right to be forgotten" and can request links related to them to be removed from search engines.

European publishers have had a more contentious relationship with Google than their American counterparts for years now. Belgian press trade group Copiepresse waged a legal attack against Google over links and excerpts that began in 2007. Publishers "won" that court battle, which caused Google to de-index their content. The conflict ended four years later, when Belgian publishers realized that they actually wanted to be in Google search results after all.