It’s not clear who started it, or why the rather banal social media challenge has taken off, but the last two days has seen Facebook, Instagram and Twitter awash with people partaking in the #10yearchallenge, by posting photos of themselves from 2009. Everyone from Cardi B to the hosts of Fox & Friends have been getting involved.

Sadly no senior members of the Trump administration have posted their own throwback photos, so we dug them out for them.

Kellyanne Conway

In January 2009, Kellyanne Conway was on display in conservative kitchens across the country. Conway posed as Miss January, in the Clare Boothe Luce Policy Institute’s annual conservative women calendar.

Kellyanne Conway is one of many women to pose for a calendar of conservative women. – https://t.co/kokJnUind7 pic.twitter.com/TnXjs2VDTy — PoliticsChatter (@PoliticsChattr) June 9, 2017

The theme for the calendar that year was Pretty in Mink, and Conway is featured sporting a navy sheared beaver jacket with a fox trim. That calendar also featured Ann Coulter in a brown mink coat (model’s own, according to the caption). Conway participated in several further spreads until 2012, including one where she wore matching jeans and white shirts with the late Phyllis Schlafly.

By 2009 Conway was the CEO of her polling company called the Polling Company. She had also co-authored a book, What Women Really Want, in which she used polling data to divide American women into what she saw as eight key groups: “feminist champions, suburban caretakers, multicultural mavericks, religious crusaders, waitress mom, senior survivors, alienated singles and alpha-strivers”.

Mike Pence

Then congressman Mike Pence speaks about healthcare reform in June 2009 flanked by then House minority leader John Boehner and then Mississippi governor Haley Barbour. Photograph: Mark Wilson/Getty Images

In January 2009 Pence, then a congressman, was elected chairman of the House Republican conference, the third most senior position in the party. In his speech accepting the nomination he said he wanted to return the Republican party “to the ideals of Lincoln and Reagan” and promised to “fight for the interests of everyday Americans and offer positive substantive alternatives without unnecessary acrimony”. He spent most of the rest of the year fighting Barack Obama’s healthcare reforms.

It was also the year in which Pence was repeatedly challenged on his belief in creationism, and his refusal to accept the theory of evolution. In May 2009 he had a robust conversation with MSNBC’s Chris Matthews about the GOP’s commitment to the scientific method.

Mick Mulvaney

Mick Mulvaney in October 2009. Photograph: Bill Clark/CQ-Roll Call,Inc.

Now Trump’s acting chief of staff, in 2009 Mulvaney was a state senator in South Carolina. Outside of politics, he was reportedly planning to open new franchises of Salsarita’s Fresh Cantina, the Mexican grill restaurant chain.

Crucially, it was around this time that he received a $1.4m loan from prominent local businessman Charles Fonville Sr in order to build an out-of-town mall near Charlotte. The mall was never built, but the loan was never returned to Fonville. The issue dogged Mulvaney during his confirmation hearings in 2017 and are now playing out in a court case in South Carolina. While he was serving as Trump’s acting director of the Consumer Financial Protection Bureau he had to travel to Charlotte to be deposed.

Sarah Sanders

Sarah Sanders watches her father with supporters on caucus night in Iowa. Photograph: Eric Thayer/Getty Images

The White House press secretary earned her political stripes running campaigns for her father, Mike Huckabee. After he failed to secure the Republican nomination for president in 2008 (when this photo was taken), Sarah Sanders worked as a consultant on a bunch of Republican campaigns including John Boozman’s senate run. She was also briefly the campaign manager for the One Campaign, the global development charity founded by Bono that was financed in large part by the Gates foundation.

Ivanka Trump and Jared Kushner

Ivanka Trump and Jared Kushner at their wedding at the Trump National Golf Club in Bedminster, New Jersey on 25 October 2009. Photograph: Handout/Getty Images

By 2009 Ivanka Trump already had a senior role at her father’s company and had launched Ivanka Trump Fine Jewelry, with a flagship store in Manhattan. She had been a guest judge on The Apprentice and Project Runway.

Kushner, then 28, was already buying up much of Manhattan as real estate mogul. His purchases included the office building at 666 Fifth Avenue in 2007, for a then-record price of $1.8bn.

Trump and Kushner married at the Trump National Golf Club in Bedminster, New Jersey on 25 October 2009. They were only able to wed once Trump had converted to Judaism, a process she completed in July of that year. Barbara Walters, Rupert Murdoch, Anna Wintour, Russell Crowe, Natalie Portman and Andrew Cuomo, now the governor of New York, were all in attendance.