Pebble has a long-time friendship with Best Buy, and now the smartwatch maker is launching the first widespread availability of its new Pebble Time through the retailer. Available for $200, the standard 22mm non-steel version of the watch is now available for consumers to put their claim on red, black, and white models.

While the Kickstarter Edition just recently began shipping to those who backed the watch, those just now realizing that they would actually like a smartwatch that has a color e-paper display, more than 5 days of battery life, and cross-platform compatibility are in luck:

We recently reviewed the Pebble Time, saying that while it does have its upsides, it still feels stuck in the past compared to the currently-available Android Wear devices and the Apple Watch. Long battery life is nice, but the lack of a touch screen and sketchy compatibility with iOS hold the device back—especially at this price point.

Looking to buy an Android Wear smartwatch? Check out our comparison and buying guide.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news: