“Scott Trattner, executive creative director at TBWA/Media Arts Lab and one of the talents behind Apple ads in the past decade, has left his post to fill the same role at MDC Partners-owned 72andSunny,” Rupal Parekh reports for Advertising Age.

“He’s best known for creating the iconic and long-running ‘Get a Mac’ campaign, but since 2004 he’s worked on the creative development of dozens of ideas to promote Apple products, including the iPod, iPod Touch, iPod Nano, iPhone, Mac, iTunes, iCloud and iPad,” Parekh reports.

“Additionally, 72andSunny has promoted two creative directors, Jason Norcross and Frank Hahn, to join Mr. Trattner in his new role,” Parekh reports. “Together, the trio will be responsible for driving creative excellence across the agency’s roster of clients.”

Parekh reports, “For Mr. Trattner, the move means getting to work on a host of clients instead of full-time on a single, demanding one.”

“Apple’s most recent round of ads, touting the retail stores’ ‘Genius Bar,’ were panned by consumers and pulled in short order by Apple,” Parekh reports. “Debate ensued over the thinking behind the ads, with one prevailing theory being it was an attempt by the tech giant to connect with older consumers.”

Read more in the full article here.