LOS ANGELES — Special, for the people in the back, Patrick Beverley has something to say.

An invitation, actually.

The Clippers’ gritty guard worked with team sponsor Honey to set up “Honey’s Steal of a Deal” ticket campaign, a rare initiative in the NBA that will give fans an opportunity to purchase $10 tickets for all 41 of the team’s home games this regular season.

A ticket comes with a “Mr. 94 Feet” T-shirt in reference to Beverley’s nickname, inspired by his penchant for furiously defending every inch of the floor.

Between 50 and 200 “Steal of a Deal” tickets will be available each game, starting with Tuesday’s regular-season opener against the Lakers – to which tickets on StubHub were for sale starting at $189 as of Wednesday evening.

Demand surged for tickets as soon as the news broke this summer that superstar Southern Californians Kawhi Leonard and Paul George were joining the Clippers, a development that potentially priced out fans accustomed to Clippers’ games being the more affordable option to watch NBA action live in L.A. The new ticket program should help some with that.

“It’s pretty dope,” said Beverley, who as a kid growing up in the Chicago projects would sneak into (and get kicked out of) Bulls games at the United Center with his friends. “So that I am fortunately able to get people $10 tickets is a crazy, unbelievable feeling.”

How it works: The tickets will go on sale starting 90 minutes before tip-off at Staples Center box office windows 16 and 17. To purchase the tickets, fans must be wearing Clippers’ red and blue and following @Honey – an L.A.-based tech company focused on e-commerce – on Instagram. (The Clippers last month unveiled their newly named and renovated Honey Training Center.)

Tickets will be limited to two per person and arena access will be delivered electronically via AXS/Clippers Mobile for immediate entry.

“It is all about the fans, all about our crowd,” Beverley said Tuesday evening after he and his teammates on the Clippers’ championship-caliber roster put on a show for fans during an open practice at USC. “We put this thing together with Honey, it was an easy call. We’re able to do it, able to get some (affordable) tickets, free T-shirts, I think it plays out very well, especially for the fans.”

Beverley – who re-signed with the Clippers this offseason, bypassing more lucrative offers by agreeing to a three-year, $40 million contract here – has been active in the communities where he’s played, including in L.A., where he’s provided Thanksgiving dinners for those in need and spent generous amounts of time with patients during visits to Cedars-Sinai Medical Center. He’s eager to continue with those efforts, he said.

He was thinking about the fans, including those whom he’d met through that community outreach work, after the Clippers’ defeated the Lakers to all but knock them out of playoff contention last March.

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Kawhi Leonard, Paul George lead Clippers’ collapse under playoff pressure “The people in the back,” he said then. “The blue-collar people who don’t have a lot given to them, who work for everything they deserve. And that’s what we’re doing right now. We do it for them.”

Beverley said the Clippers, as a team, are an apt reflection of their “blacktop” fan base.

“We have superstars, but we don’t have those demanding superstars,” Beverley said. “We don’t have superstars who demand a lot of attention. The guys we have, they just like to hoop. And the guys in the locker room just like to hoop. We like to get on the court, we like to grind, we like to get better, we like to go in the weight room and get better.

“We really love basketball. And that’s not a knock on anybody else saying they don’t love basketball, but we’re just hoopers, man. You know? Whether we were getting paid to do this or doing this for free, we’ll still be playing basketball.”

And some fans who otherwise might not be able to afford to watch the Clippers play basketball in person? They’ll get to watch – nearly for free.