The ad is part of a larger public education campaign by Fairness USA, a partnership composed of the Freedom for All Americans Education Fund, the Movement Advancement Project (MAP), the National Center for Transgender Equality, and the Equality Ohio Education Fund. The groups intend to highlight the current lack of state and federal nondiscrimination protections for transgender people in the United States.

North Carolina's HB2, which requires transgender people to use the bathroom that corresponds with the gender listed on their birth certificate, is only one of several anti-LGBT bills currently at the heart of national controversy.

"It really has been emotionally crushing," Kupec told BuzzFeed News of her personal reaction to North Carolina's legislation. "To live with the specter of HB2 these past several months is so personally disappointing. At their core, laws like this really deny the existence of transgender people."