Updated 10:46 a.m.

Good morning on this drizzly Tuesday.

Another New York institution is turning 90 this month: the Strand Book Store. (Coney Island’s Cyclone hit the milestone yesterday.)

The shop was founded by Benjamin Bass in 1927, as part of a cluster of booksellers on Fourth Avenue.

And while it’s not our city’s oldest bookstore still in operation (that distinction is claimed by Argosy Books in Midtown, founded in 1925), it may be one of the more fortunate.

History was not kind to the 30 or so purveyors of pamphlets, old maps and dog-eared books that lined Fourth Avenue, mostly between Astor Place and 13th Street, a stretch that was then known as Book Row. Rent increases in the 1930s scattered many of them.

The Strand remained even as rents doubled for neighboring bookstores. The landlord who controlled the area had developed a close relationship with Mr. Bass.