Labour leader Ed Miliband admitted to a likeness with "Wallace" from the popular "Wallace and Gromit" films, but he said that politics rather than his image was what was important to him.

Ed Miliband has admitted he looks a bit like Wallace. Credit: PA

In a wide ranging speech to the Royal Institute of British Architects he said: "I am not from central casting. You can find people who are more square-jawed, more chiselled, look less like Wallace. "You could probably even find people who look better eating a bacon sandwich."

Evening Standard @standardnews Follow Eds and bacon: Miliband tucks into sandwich on a morning trip to buy flowers for his wife http://t.co/bqWmxvqTyg http://t.co/RaKQrgpvAb

He added: "If you want a politician who thinks that a good photo is the most important thing, then don’t vote for me. Because I don’t."

Praising David Cameron, he said the Prime Minister "is a very sophisticated and successful exponent of a politics driven by image."