We believe the U.S. stock market is a powerful tool for wealth creation and one that everyone should participate in. Years ago, our founders, Baiju and Vlad, set out to build a better way to invest, so it’s humbling to see customers recommending Robinhood every week. This organic growth is what led us to become the fastest-growing brokerage ever with one million users, over $6 billion in transactions, and $100 million in commissions saved.

After studying 2016 sharing analytics among our one million users, the Robinhood Data Team surfaced an interesting behavioral shift: younger generations are actually more likely to introduce Robinhood to older generations than the other way around. Traditionally, it’s been the reverse: parents would teach their children about saving and investing and introduce financial tools to get the job done. Not anymore.