3 Steps to Enhance your Corporate Event’s Impact

A good deal of B2B companies considers corporate events like trade shows and conferences to be the best avenues for acquiring quality business leads. Then again, only a handful could manage to provide participants with experiences lasting up until a sales appointment is set.

More important than just holding an event is creating an impactful event. It is clear enough that managers have their own ways to this, but can these strategies achieve valuable long-term relationships? How about better revenue?

These are questions you would need to answer when it comes down to marketing your corporate events. But considering the financial and technical challenges, it is vital to make use of better approaches to fashion your events into treasure troves of business opportunities you want them to be.

Here are some steps to consider in your event marketing as seen on an article posted in the Tradeshow News Network website.

Differentiate your event

In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Expand the appeal of your brand by highlighting the unique value that your team is bringing to the industry and the professionals associated with it. This is the best way to forge an emotional connection with attendees and exhibitors.

Capture accurate demographics data

It is vitally important to know and understand your audiences’ roles and requirements. Your marketing and event management plans need to realistically address the aspirations of the participants. To facilitate, it is extremely important to capture accurate data on the demographics of attendees when they register for the event. This is even more crucial when seen in context of engaging young professionals and first time attendees. However, according to a recent CEIR report, despite efforts targeting young professionals, most exhibition organizers do not capture information on age when a professional registers to attend.

Engage participants the year round

Acquiring new customers is always more difficult and resource-intensive than keeping one’s current audience engaged. When a trade show or conference ends, it’s always advisable to stay in touch with the event participants and invite them to share feedback on what worked or did not work for them at your event. Address any reported issues and improve your next event by eliminating the root cause of those issues.

Want to have better chances in your events telemarketing and email campaign? Looks like you’ll need all the help you can get from an industry award-winning lead generation company. Call us today.