For whatever it's worth I always do my best to treat him well in my fanfic. I know a lot of others do as well. One of my best friends adores him so there's a lot of love out there for the little guy. A few months ago I adopted a Build-a-Bear Spike and my B-a-B Pinkie, Dash, Twi, Rarity and Fluttershy make sure he knows how much the appreciate him.