From: arathkura

2010-01-04 03:25 pm (UTC)

Ugh, the Paco Rabanne one is on UK TV all the time - it never fails to make me scream at my TV in rage. There was another, similar one that was on telly maybe a year ago - something like a guy undoing whatever the product was, and as he did a girl's shirt/trousers/etc came off. Really, really sexist and annoying and stupid. Ugh.

From: miryamu

2010-01-04 03:31 pm (UTC)

Yeah, it is. And it looks like nobody cares about this kind of content on our Tvs >_

From: thecrazybuck

2010-01-04 03:46 pm (UTC)





Another advert like that which has got me riled up is the recent one for Lynx Chocolate (I'm not too sure what the product's called in other countries but that's what it's called in the UK) with the chocolate man being followed by all these women ( *shudders* that Guinness advert is just utterly revolting. Really revolting. And thank you for the insight on the Paco Rabanne advert: I'm from the UK as well and we get that advert a lot on our TVs but normally I don't bother watching it becuase it's just stupid but thanks for the insight about that. Of course they just choose those kind of concepts for adverts to appeal to the product's audience - young, stupid moronic men whose life picture involes getting drunk as often as possible and treating women like crap. It's just pathetic.Another advert like that which has got me riled up is the recent one for Lynx Chocolate (I'm not too sure what the product's called in other countries but that's what it's called in the UK) with the chocolate man being followed by all these women ( you can find it here ). It's really pathetic that advertisers create adverts that only appeal to morons and offend everyone else.

From: sexyhorny

2010-01-04 03:59 pm (UTC)

That Beer ad is terrible :< I don't thik it would be allowed here but Im surprised that crap is allowed in more developed countries. It's on the border of being insulting, to be honest.



The second one basically puts women along with cars, money and gambling. Cars and dices are things, women obviously aren't but makers of TV advertisements seem to be constantly forgetting it.

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From: cappylicious

2010-01-04 04:21 pm (UTC)

That Guinness ad is terrible and something I'd definitely be embarrassed watching with men (or little boys asking questions) in the room. Or my mother or grandmother. Or any living being, actually. It's pretty much suggestive porn being sold, not beer.



I think the cologne ad isn't quite as outright terrible as the beer ad, because it does require some reflection on the part of the audience, whereas the Guinness ad is right in your face with it's ugliness. Ick.

From: noctuabunda

2010-01-04 05:41 pm (UTC)

I think the cologne ad isn't quite as outright terrible as the beer ad, because it does require some reflection on the part of the audience



Actually, I think it's just as bad, exactly because it's more sneaky and not as easily detected (even though it's still pretty obvious to me).

From: cielamara

2010-01-04 04:38 pm (UTC)

That Guinness add is horrible and offensive as hell.

From: kkatie

2010-01-04 09:45 pm (UTC)

GAH! Seriously! Women are good for: 1) beer holding, 2) SEX!



BAHHHHHH!!!!

From: zhukora1

2010-01-04 05:07 pm (UTC)

That Guinness ad--- Omg, I can't even-- what?!? There is not enough D: in the world for that ad.

From: darciana

2010-01-04 05:25 pm (UTC)

That Guinness clip ist one of the most atrocious spots I've ever seen. A woman serving a man like a slave with sex and as a place where he can put his beer. WTF?! Apart from that, it's almost pornographic. Disgusting.

I'm so glad I have no telly and I barely go the movies. I'd probably lose all interest in the movie itself if they showed something like that before it.



The second clip isn't much better. It's subtler, but the message is basically the same.



Such spots do not only reduce women into (sex) objects, they also create an image of men most of my male acquaintances would consider extremely insulting. The sexism works in both ways here.

From: magna_carter

2010-01-04 05:36 pm (UTC)

Whaaaaaa....? I'd never seen that Guiness ad before, I actually can't believe it was allowed to be shown.



So. Fucking. Offensive.

From: dernhelm1982

2010-01-04 05:37 pm (UTC)

That Guinness ad makes me want to throw up. I don't drink but if I did I sure would stop drinking their beer.

From: noctuabunda

2010-01-04 05:38 pm (UTC)

WHAT. THE FUCK.

I knew the Paco Rabanne advert and found it repulsive, but the Guinness advert is even worse... I can't quite believe it.

From: abiotique

2010-01-04 09:22 pm (UTC)

oye, el de cerveza es realmente espantoso! su intento de aparentar algo humorístico es de lo más pobre. no sé cómo permiten que cosas tan ofensivas salgan al aire.

From: smoken_mirrors

2010-01-04 09:41 pm (UTC)





http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=11232&Title=Guinness%20distances%20itself%20from%20racy%20UGC%20viral



That doesn't necessarily mean anything much, because they're distancing themselves due to the sex and not the objectification (from the sounds of it) but I thought it was something at least. I found the first ad to be really offensive, so I did a quick google of it and found this article:That doesn't necessarily mean anything much, because they're distancing themselves due to the sex and not the objectification (from the sounds of it) but I thought it was something at least.

From: zoundsbooth

2010-01-04 10:39 pm (UTC)

Yeah, I've seen that video before and I was going to come on and say that it was never actually aired, which is something at least. But the fact that anybody thought it was acceptable just boggles the mind.

From: thebagatelle

2010-01-04 11:10 pm (UTC)

Wow. I'm really surprised about those two ads. I know I've personally seen a few ads myself where I sit back and go "Well thanks for exploiting feminine sexuality to sell something", but nothing like that.





Gross.

From: marajolie

2010-01-05 04:26 am (UTC)

OMG that commercial is the WORST. Ever!