Posted on by The Spy Commander

If you’re not among the 1 percent — maybe the 0.5 percent — then the James Bond film franchise doesn’t really care about you.

The latest offering from the 007 store is a James Bond backgammon set costing 4,895 British pounds (about $6,040).

Here’s a description:

Introducing a backgammon board worthy of James Bond. The 007 Bespoke Backgammon Set is hand built for champions and aficionados by the world-renown Geoffrey Parker, the backgammon championship board supplier of choice. Individually handmade to order, each set has a unique three digit number – which 00 will you be?

If you’ve got the money, perhaps you can play a game of backgammon while you sit in your Aston Martin DB5 replica that the car company is selling for more than $3 million each.

Of course, those replicas aren’t street legal, so you can’t drive them anywhere unless you haul them to a race track that you can afford to rent.

That’s not exactly marketing to the masses.

Bond became a phenomenon in the 1960s. Kids took their (affordable) lunch boxes to schools. Parents bought (affordable) puzzles and games for their children. All of that hooked future generations of Bond fans.

Today? Not so much. Many studios use forums such as the San Diego Comic Con as a big marketing platform. It’s seen as a way to market to young people. Not the Bond franchise.

Eon Productions briefly (1994 and 1995) held a fan convention as the franchise revived as the 1989-95 hiatus ended.

Since then? Forget it. Bond is all about the 1 percent, maybe even the 0.5 percent.

Well, that’s how it goes.

UPDATE (Oct. 4, 2019): Bollinger has its own offerings for the 1 percent. Details below from a press release.

Bollinger Tribute to Moonraker Luxury Limited Edition Moonraker, released forty years ago, featured James Bond whose mission took him on an outer space adventure. It was also the movie on which the Bond and Bollinger partnership began. To celebrate their 40 year partnership, Champagne Bollinger and 007 pay tribute to their shared heritage and revisit the space shuttle created by legendary production designer Ken Adam. Champagne Bollinger enlisted designer Eric Berthes to re-imagine the Moonraker space shuttle. Crafted from pewter and wood veneer, encasing a Saint Louis crystal ice bucket and a magnum of Bollinger 2007, the Bond vintage par excellence. Each numbered piece has been crafted and finished by hand, making it unique. Limited edition of 407 copies. RRP £4,500.

That’s about $5,500.

The Bollinger 007 Limited Edition Millésimé 2011 To mark the release of the upcoming movie No Time To Die, the 25th instalment of the James Bond series, the House has created a limited edition wine dedicated to 007, with a 2011 vintage inspired by the world of Bond. The jet-black 75cl bottle is adorned with the number “25”, formed from the titles of the previous films, which are similarly etched on the glass of the wooden box. The 2011 vintage, an atypical year, inspired Cellar Master to produce a unique champagne, created entirely from Pinot Noir from the Grand Cru village of Aÿ, where the House was first established in 1829. This is the first time that both the vintage and village have been used exclusively by Bollinger to make a dedicated wine. The excellent 2011 harvest in Aÿ, produced complex, powerful and harmonious Pinot Noirs, fully expressed in this characterful wine. RRP £150.

That’s about $184.

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Filed under: James Bond Films | Tagged: Aston Martin, Eon Productions, San Diego Comic Con |