One of Premier Ford’s signature campaign promises was his Buck-A-Beer plan. He claimed it would make beer more affordable. However, according to one expert, it has caused the price of beer to rise in Ontario.

Ontario has a minimum price floor for beer. Attached to this concept was an ‘annual escalator’ that ensured minimum beer prices would increase year-over-year according to inflation. To make dollar beers feasible, Ford had to do away with that ‘annual escalator.’ The result is “ that breweries are now just able to charge whatever they’d like to” says Jordan St. John. “when the large brewers are given the option between making more money and charging less, they always choose making more money.”

According to St. John, an expert on Ontario beer, the price of a 24 bottle case of beer has gone up 10 percent. In 2018, that cost roughly $34.50, now those same 24 bottles will cost you $37.95.

Doug Ford’s Buck-A-Beer plan did not last for long. Few breweries took up the challenge and eventually the dream of dollar beers fell flat.

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