Don’t Hug Me I’m Scared is a well-crafted short film with some seriously dark humor. It’s surprising to see that Sid and Marty Krofft were not behind this project, with the puppets, the wild, bright colors and high concept but low budget special effects. Actually, it’s probably how all Krofft shows really ended. This Is It Collective, a London-based creative entity, thought way outside the box on this one.

Take: A pinch of inspiration

A handful of joy

2 spoonfuls of courage

3/8 of a litre of desire

A splash of pride

3 heaped tablespoons of laughter

A kg of saltwater

A cup of going the distance You’ll know when its ready…. Don’t hug me I’m scared – A new film by This Is It

And remember kids, green is not a creative color.

See Previously: Bad Things That Could Happen

images via This Is It Collective