Members of the All Blacks and Black Ferns strutted their stuff at Jockey's Fashion Week show.

What does it take to frighten some of the country's most staunch athletes? Sashaying down the catwalk in their undies will do it.

The boys known for their black kit stripped it all off on the final night of Fashion Week, to the delight of many in the crowd.

In Jockey's first solo Fashion Week show on Friday night, members of the All Blacks, All Blacks Sevens, Black Ferns, and Jockey women's ambassador Matilda Rice showed a tent of adoring eyes what they were made of.

JASON DORDAY/STUFF DJ Forbes, Portia Woodman and Damien McKenzie were all smiles at the end of the runway.

Veterans DJ Forbes and Scott Curry took to the runway like old hands, with Fashion Week virgins Anton Lienert-Brown and Damien McKenzie keeping up nicely.

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Rice was the first to grace the catwalk, with boyfriend and former Bachelor Art Green cheering loudly over Tiki Taane serenading the room with Always On My Mind.

JASON DORDAY/STUFF It wasn't DJ Forbes' first rodeo: he walked in the 2015 and 2016 Jockey shows too.

It was a refreshing twist on the seriousness and sterility of high fashion shows. Models and All Blacks players smiled, danced, and interacted with one another, the musicians and people in the front row as they walked.

Black Fern Portia Woodman was flanked on the runway by Forbes and McKenzie.

The recent world champion said it was "a little bit different to the rugby field", but she didn't mind it.

"You just have fun, dance to the music – the people were cool, the vibes were awesome."

Would she do it again? "Yeah, I'd have another crack . . . if allowed."

Leinert-Brown said the most interesting part of the experience was what was required in the lead-up.

"I got my first full-body spray tan for this, so that was interesting," he laughed.

The 22-year-old said his nerves were "right up there" but after taking a couple of breaths and getting into it, he reckons he'd "give it another nudge".

McKenzie agreed: "When you're out there you don't know where to look, but you get more used to it as you go on."

Jockey's marketing manager Will Radford said having the ABs in their Jockeys has become a highlight of Fashion Week, and this year was bigger and better than ever.

Wolf whistles, applause and cannons of confetti rained down on the team as they took their bow at the end of the runway.

The show doubled as the launch of Jockey's GOOD MORNING campaign, showcasing their summer 2017 range.

All underwear worn in the show is available from Farmers, Rebel Sport and independent retailers - but not pre-worn, of course.

Jockey is the official off-field underwear sponsor of the All Blacks and All Blacks Sevens.