Twitch and Blizzard have declared April 14 as “Twitch Day” at the Overwatch League.

Rewards include free Twitch swag, autograph signings with players and streamers, and increased viewer rewards.

Twitch is pulling out all the stops to integrate with the league following its $90M broadcast rights deal.

The Overwatch League’s integration with its exclusive streaming platform Twitch has been will now include a full day of celebration. April 14 has been declared “Twitch Day” at the Overwatch League. Twitch representatives will be on site at the Blizzard Arena tomorrow handing out free Twitch merchandise. London Spitfire players, along with Overwatch streamers Datto and Harblue, will hold meet-and-greets with fans following the Spitfire’s match against the Philadelphia Fusion.

Viewers watching the OWL stream will also receive awards on Twitch Day. By watching matches this season, fans have been able to earn League Tokens which can be exchanged for in-game team skins. Those rewards will be doubled throughout tomorrow’s festivities. Blizzard and Twitch will also reveal new in-game content to be included in the All-Access Pass.

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Twitch’s head of esports programs Justin Dellario said:

“Since Twitch is home to so many dedicated Overwatch fans, our Twitch Day at the Overwatch League event was designed to give them a chance to show off their love for the game IRL. And for those who can’t attend in person, passholders of the All-Access Pass program can show off their love of the game in chat from the comfort of home.”

Twitch paid at least $90M for the exclusive rights to broadcast the Overwatch League. In just a few months, the company rolled out a viewer incentive program and a premium content subscription. Now, with a full day of festivities dedicated to marketing these integrations, Twitch is showing its commitment to using its partnership with the league to its fullest potential.