What’s the best way to get WA voters interested in your election pitch?

Use a footy analogy and you’ve got the attention of the room.

That’s the technique Prime Minister Scott Morrison employed at The West Australian’s Leadership Matters breakfast this morning.

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When asked about how he assessed poll results when they weren’t in favour of the Coalition, Morrison revealed he used the reigning premiers and their grand final heroics as inspiration.

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“I look at the West Coast Eagles,” Morrison said.

“I was there. Those Collingwood supporters were pretty cocky after that first term.

“But the boys had a great plan to get themselves back into that game. They didn’t get distracted, they just kept their head down and they kept going.

Camera Icon PM Scott Morrison at The West Australian's Leadership Matters breakfast this morning. Credit: Ian Munro

“I’m sure there were plenty of fans in the stadium, supporters, who were thinking, ‘This is done’.

“But (the players) didn’t believe that. And I’m the same. My team’s the same.

“We know what our job is. We know what’s at stake here.”

The comments echoed a similar analogy made by the PM when he was in Perth last October, just days after the Eagles’ success.

“You never know. You hang in there, and when the final siren sounds, you can find yourself in front,” he said at the time.

Camera Icon Scott Morrison with the Eagles last year. Credit: Facebook / West Coast Eagles

After watching West Coast’s grand final win, Morrison posed for photos with the team and then-deputy PM -and Eagles die-hard - Julie Bishop.