He was offered an opportunity to market the future cash-cow as the "Lean, Mean, Grilling Machine" but apparently missed his agent's call when he was "picking up the kids." Instead the idea was promoted by George Foreman who credited his return to the boxing ring to healthy eating. The product then sold over 100 million units, with Foreman getting 40% of the profits. As if that wasn't a sweet enough deal, Salton Inc. eventually paid him $137 million for the naming rights. Hulk was left with a juicer (which actually does make sense when you consider the last slide) and his own rival machine well after the grilling bubble burst.

Source