When Graeter's Ice Cream announced it would rebrand its Buckeye Blitz flavor to honor Ohio State University, it probably didn't realize it would set off a Twitter war.

However, the announcement has been drawing the ire of University of Cincinnati fans.

Graeter's announced on Friday that it will now offer the Boldly Bearcat ice cream, introduced last fall to celebrate the University of Cincinnati Bicentennial, in its own commemorative pint.

The pint will be available in January 2020. It has not been offered in grocery stores or Graeter's locations.

Boldly Bearcat – a combination of red velvet, Oreo cookies and cream with chocolate chips – was created in 2018.

On Saturday, the Cincinnati Bearcats will play at No. 5 Ohio State Buckeyes at noon in Ohio Stadium.

Graeter's announced the partnership with OSU on Thursday.

So no wonder the Cincinnati-based ice cream chain is getting a little hate from its hometown university.

On Friday, University of Cincinnati's football team tweeted: "Good morning to everyone except (Graeter's)".

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In a Tweet on Thursday, Graeter's said it would pint Boldly Bearcat if UC beats OSU on Saturday, but the Bearcats raised the stakes.

"How about with a win on Saturday, you pint #BoldlyBearcat AND rebrand Buckeye Blitz. Seems like a fair trade-off, considering," the football team tweeted.