"Obviously stuff relating to the early Simpsons seasons is most popular and a lot of our content is based on current affairs and usually there is a Simpsons scene out there that someone will draw a parallel with," Brian Quinn, a 31-year-old group admin from Belfast, told BuzzFeed News.

"The most popular topics on the page tend to be our nation's drink culture (pint memes in the winter, bag of cans memes in the summer), reclaiming the North, and other aspects of Irish culture."

A large number of memes in the Facebook group use the Irish language, which Quinn says he also loves.