As we approach May 20 – the launch of the mainstream STAR TREK BEYOND marketing machine – Paramount has begin to showcase the first looks at official artwork designs at the Cannes Film Festival in France.

The front archway of the Carlton Cannes hotel serves as the BEYOND base, as an under-construction display of cast photos and artwork are taking shape around the structure, with a large digital display featuring December’s teaser trailer on a loop.

The upper level of the hotel also features a large, wraparound display featuring the “cloudy path” artwork recently featured in the “fan event” contest displays.

We’ll be keeping our eyes out for more shots of this display over the next few days.