Artificial Intelligence, the talk of the techno-town has the potential to collect and analyze a large amount of user data, decipher their intent, and, suggest business improvement.

This cognitive technology could be rightly used in mobile app development as a way to boost user engagement. Let’s see how it helps the mobile app developers to develop more engaging and money making apps.

Artificial Intelligence [AI] is no more science fiction Hollywood movies. It’s the reality today. We see AI in most of the techno-gadgets today.

And, if you are a techno-geek and possess mobile apps for your business, then incorporating Artificial Intelligence is the next step to develop competent and better mobile apps.

We have witnessed the development of mobile apps in a shorter period from a native app [iOS, Android, and, etc], to cross-platform [Titanium, PhoneGap, and, etc], cloud apps, and, varied frameworks. This has positively helped and is helping the business to enter the market quickly.

If you go around the other way, the customers’ demand is also evolving as they are realizing its potentiality as it assists with solutions and task completion.

Evidently, there is a need to develop more competent apps to stand distinct in the competitive market and meet the ever-growing demands of customers.

In this lane, creating an intuitive app or the ‘Intelligent App’ with the incorporation of Artificial Intelligence seems to be more promising in the last quarter of 2018 and the forthcoming year 2019.

Why AI in Mobile App Development?

The Artificial Intelligence ecosystem facilitates the humans to interact with the machine so that it could derive data from the interaction and start suggesting things or offer solutions for challenges.

The mobile app development when integrated with AI, it is capable of doing the following activities.

Understand the user preferences

Predict the user behavior

Deliver relevant information

Help humans to make an informed decision

Automation of routine tasks

Communicate on behalf of the business

Save time and manpower

In brief, it would act as your personal assistant and makes the business routine jobs easier and accurate.

How AI Assists in Mobile App Development?

It is quoted that “The global business value derived from artificial intelligence (AI) is projected to total $1.2 trillion in 2018, an increase of 70 percent from 2017, according to Gartner. AI-derived business value is forecast to reach $3.9 trillion in 2022”.

Evidently, Artificial Intelligence brings in more opportunities for the mobile app developers as their apps developed could be made more engaging for the users. A few of the facts have been represented below.

The demographic data like contacts, the location of the user, age, buying or search pattern provides a lot of insights of the user and AI facilitates the app to serve accordingly in a better way.

It gets easily integrated with the QR code and get connected with the user data. This helps to derive a lot of data-driven insights that could be utilized for business improvement.

It transforms the user experience by suggesting their new arrivals of favorite items like a pink colored cardigan, nearest CCD to explore, suggest a delicious menu, and, etc.

The apps developed with AI takes lesser time to enter the market and is also cost-effective. It would be a worthy investment for the business.

Acquiring more data means it forms an easy method to acquire the investors, sell an ad, and more. It is indeed a means for more earnings to the business.

It gets easily integrated with other apps, IoT devices, and delivers additional features like voice control. This helps to increase the level of user engagement.

AI may suggest new features that could be incorporated in the apps depending on the user behavior. Obviously, the app will have increased downloads and popularity.

In a nutshell, when AI is integrated with business apps, it delivers personalized experiences for the users and acts as the virtual assistants. Owing to these major benefits, it is prudent to develop business apps that are integrated with Artificial Intelligence. A few of the business benefits one may derive are represented below.

Benefits of Developing Business Apps Integrated with AI

AI is more promising when integrated with business apps. Your business may gain the following abilities.

Automate the business operations and thus save time, manpower, and, money

Increase the productivity and efficiency of the operations based on user wants

Avoid human error, make smarter, and faster business decisions with the derived data

Predict customer preferences and offer additional new features to apps

Able to mine and analyze a large amount of data to generate qualified leads

Identify and maximize the sales opportunities based on demographics

Offer intelligent support and services for the millennial customers

Closing Thoughts:

Artificial Intelligence has every potential to change your business. Though it is an emerging technology, it happens to be more promising and it’s high time that you acknowledge and embrace the technology to develop mobile apps.