A Dallas spot for Instagram-bait desserts Magical Dessert Bar is opening its unicorn-focused sweets destination in Austin starting on Sunday, September 21. The technicolor dessert bar (don’t call it a bakery, because many of the baked goods are outsourced) will be found on 511 East Sixth Street in downtown Austin.

According to Eater Houston, folks go crazy for this photo-worthy fare:

In Dallas, Magical Dessert Bar has been drawing photo-obsessed fans for it’s whimsical unicorn-everything desserts including cake pops, cupcakes, pink hot chocolate, and cake-topped milkshakes emblazoned with candy horns and plenty of rainbow-colored food dye. The shop reportedly drew lines out the door after debuting.

The unicorn mania comes from Dallas-based proprietors Usman and Javeria Babar. Will Austin take the bait and wait in line to take Boomerangs with a magical-looking cupcake or extravagant milkshake? It worked in other parts of Texas. Watch the promotion video here.

This article has been updated to reflect Magical Dessert Bar’s Austin opening date.