Microsoft has managed to successfully sell more Xbox One consoles and bundles than its rivals by a huge margin during this year's Black Friday sale across retailers.

According to market research firm, InfoScout, retailers such as Target and Walmart have sold more Xbox One consoles and bundles than the PlayStation 4 and Wii. The Xbox One grabbed more than 50 percent of the sales with the PS4 coming in at second place with 31 percent.

Additionally, Microsoft also sold more units of the older Xbox 360 console than the Wii U and PlayStation 3, bringing the company's total sales to 62 percent out of all the five consoles available. Various bundle offers from Microsoft with exclusive games were priced aggressively at $329 while the PlayStation 4 was retailing at $399.

The majority of consumers who purchased a Nintendo Wii U have said that they purchased it for their kids. Microsoft sales figures for Black Friday are similar to those as last year's but the pricing back then was much higher at $499, which was also greater than the PlayStation 4's at the time.

Although these sales numbers are very positive, Microsoft still has a long way to go as the overall sales have been slower to reach milestone targets since the launch of the next-gen consoles last year.

Source: InfoScout via VentureBeat