The media, non-profits, and companies look to YouGov to find out what the world thinks. Our innovative approach to data is independently ranked as highly accurate – that’s why we are the most quoted data source in the UK and one of the most quoted around the world.

# 1 “They produce a more representative, more accurate national survey than the competition… stands out as a top performer.” “Outperformed all others. By a lot… clearly stood ahead of the pack.” “No political party can really claim to have won the U.K. election, but one company can - YouGov.” “The YouGov model is more than a poll. It's a hybrid of a traditional opinion survey and an exercise in big data analysis.” “YouGov was startlingly effective... Their model worked astoundingly well.” “Surpassing all expectations... provides results faster and, often, more accurately than rivals.”