Health minister Greg Hunt has announced that long-time key Liberal campaigner Mark Textor has been appointed to the Australian Sports Commission (ASC) board.

The ASC administers, and advises on, sport in Australia, and funds the sector. The board is typically made up of ex-athletes and business people, but on Tuesday morning, Hunt announced one of the Liberal's key strategists would be put on the board.

Textor has worked on Liberal election campaigns since 2004, undertaking polling for the party, and came under fire internally after the disastrous 2016 election for not running a negative campaign against Labor.

He earned a public rebuke from (then) Liberal senator Cory Bernardi, who said conservatives actually do matter.