If you have ever put yourself in the shoes of an idea, you would be exhausted!

Ideas are the biggest socialites in the known world and are universally recognised as the life of any party.

Ideas just hate the thought of being singular, they have an innate psychological need to be plural. Just put two solo ideas in a room and they will immediately start interacting with each other with a carefree and unrepentant promiscuity.

Ideas are also ageless, once created via a spark of unleashed human inspiration, they instantaneously become immortal and will happily congregate on mass within any hospitable corporate environment that willingly supports their requisite cosy culture of innovation.

However, there are some businesses that ideas have officially declared as a no-go zone. Those decreed as dull and boring organisations are like innovation vacuums that regrettably do not accommodate the individual and collective requirements of these festive wildlife thought manifestations. Once classified as an office of devastating inspirational lack, ideas will deliberately avoid these plagued businesses until a corporate culture of redemption has been successfully implemented, and publicly proven to be operationally effective. But once the requisite cultural correction has been made and externally communicated to the world of thought creation, then the ideas will fill the void with a gusto of spontaneity that would put any cashed-up pop-star to shame!

Now don’t assume that all ideas are identical. They are each different, and have a unique personality that frequently changes depending on their mood, and also to the environment to which they are exposed. But that diversity of thought is indeed their strength, as they, and their resultant factorially numbered offspring, all lead to a continual birth of new and wickedly clever innovations, none of which are ever the same.

So as a human, when next you walk into a corporate office and sense something unusually electric in the building, it is not your imagination, you are just responding to a large gathering of ideas having a hoot of a time!