By Madelaine B. Miraflor

AboitizLand, the homegrown Cebuano property arm of Aboitiz Equity Ventures, Inc., said it intends to continue expanding within Central Luzon, which is the country’s second fastest growing region according to the National Economic and Development Authority.

The company said this as it launched its two new Ajoya properties situated in Cabanatuan, Nueva Ecija, and Capas, Tarlac.

Ajoya is AboitizLand’s masterplanned community designed for middle income families.

“As we establish our presence in more provinces in Luzon, we are looking for untapped areas with growing market demand. Given the positive economic performance of the region, we are confident that Nueva Ecija and Tarlac are viable locations to introduce our distinct spirit of AboitizLand communities,” said AboitizLand First Vice President Rafael de Mesa.

Ajoya Cabanatuan is a 19-hectare property located in Barangay Valle Cruz, Nueva Ecija, while Ajoya Capas is a 13-hectare house and lot development in Barangays Talaga and Estrada in Tarlac. Both properties contain 1,000 units of homes each.

AboitizLand believes that Ajoya will help spur more micro and small enterprises within and around the communities, and convince more locals to settle and return to their hometowns.

“Just as Central Luzon is gearing up to be a major player in the national economic scene, so is AboitizLand in the field of mid-market residential communities,” the company said.

In total, AboitizLand has built 23 communities, industrial, residential, and commercial combined, in more than 612 hectares of land in Cebu.

In an effort to expand its presence northward, AboitizLand previously acquired the 485-hectare industrial park Lima Technology Center in Lipa-Malvar, Batangas in 2014, and launched the Seafront Residences in San Juan, Batangas in 2016.