For his ninth novel 'One Indian Girl', author Chetan Bhagat has been flooding social media with promotional tweets, contentious excerpts from the book and videos.

Last month, his unfortunately phrased promotional stunt, "Chetan Bhagat is back! This time as a girl" took Twitter by storm. Now, the author of Two States has come out with another video where he shared his experience to understand women better. He took the plunge and got some waxing done.

Excited to partner with Indias biggest bookstore on @amazonIN for my latest book pic.twitter.com/sxs5umo0G8 Chetan Bhagat (@chetan_bhagat) August 17, 2016

In the book, which is slated to release on October 1, Bhagat writes from the point of view of the main protagonist Radhika Mehta, who according to his blog, is an 'Indian girl who is intelligent and successful, because of which she finds it difficult to get love.'

Happy to share that my next book is called "One Indian Girl"! The teaser is here! https://t.co/tLizrZd5lq #OneIndianGirl Chetan Bhagat (@chetan_bhagat) August 19, 2016

In an interview on his blog, the novelist said, 'I often found women mysterious, particularly in the way they think. I felt it would be interesting to get in their head. I wrote on feminism because it isn't an equal world for women, and most men (and even several women) don't even realize it. As a writer, I want to highlight issues in society that affect a lot of people. Feminism affects us all.'

And in his latest promotional video, the author literally got waxing done 'to get in a woman's head'.

"Obviously, it's not easy to figure out girls as a man, so some really unusual things I had to do. One of those things was waxing and all I have to say is- girls, lot of respect! Because when I got it done, it was really really painful. And to think that girls do this regularly, maybe, like every month, was quite an experience for me," he said in the video.



But he faced the wrath of social media, 'Child birth is more painful than waxing' wrote one user. Here's what people had to say: