There's also a new homepage, a refreshed UI language, logo and design, plus "deep chat improvements." Those include inline emoticon auto completion, an improved polling UI that gives you the ability to see what your friends voted on, and a system that can better handle network errors. To top it off, Beam added an HTML5 player that eliminates Flash and brings more controls, better VOD playback and improved browser support.

As a prelude to Xbox and Windows support, you can now log into beam with your Xbox Live handle, "with plans to eventually make Xbox Live the best (and only) way to sign into Beam," the company says. If you don't have a Microsoft account, you can convert your Beam credentials at any time. While that may be "jarring" for long-time users, the login requirement will be "cool for the community" thanks to Microsoft's scaling, security, marketing and social power, Beam says.

Beam reiterated that Xbox One and Windows support is coming sometime this winter and said it will bring new hybrid applications to mobile in 2017, with technical details to come later. "We're no longer the scrappy startup we were last year, and with the resources of Microsoft behind us, we're ... evaluating how we can make every aspect of the site more smooth, stable, and epic," says Beam CEO Matt Salsamendi.

Even with Microsoft's might behind it, Beam has just 100,000 monthly users as of August, far from Twitch's 100 million monthly user count. The new update shows, at least, that Microsoft is putting some effort into it. As a reminder, the new features are in beta, and the company is looking for feedback on how everything works.

(Thanks, Kristy)