Messaging will always be free, says Founder & Chief Executive Officer (CEO) of Hike Kavin Bharti Mittal at the launch of its new facility - Hike Direct.

Over the last year, India's second largest messaging service, Hike has doubled its user base from 35 million to 70 million. Today, in Delhi, the Founder & Chief Executive Officer (CEO) of the company, Kavin Bharti Mittal announced the launch ofa new facility - Hike Direct.



A first in the category feature, Hike Direct allows users within a 100 metre radius to chat and share files without internet and data charges using a technology called Wifi-direct.



With plans of a possible fund raise for expansion in the next six months, this Softbank and Tiger Global Investee Company plans to make some part of their stickers offering payable.



The company should be launching commerce on their platform with coupons within the next six months, Kavin said at the launch. Messaging, he said, will always be free!



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