The new Kohler Waters Spa in Chicago is on a bustling street in the Lincoln Park neighborhood. But once inside, clients can find themselves a spot on a private beach, along a quiet mountainside or even inside a dark, comforting cave.

Well, that’s if they fork over $95 for a 50-minute “virtual reality pedicure” (a traditional 50-minute pedicure there is $79).

It was perhaps only a matter of time before virtual reality was elevated from the gamer’s basement to the marble-lined, lavender-infused realm of luxury self-care.

“Wellness has become a huge marketing term to attract those guests who want to not just have a beauty result at the end of their service, but want to feel relaxed, calm and now, increasingly so, de-stressed,” said Patricia Heitz, a spa consultant in Delmar, N.Y. Virtual reality, she said, is “taking that wellness service to the next level by transporting the guest to a place of inner peace and calm.”