Official UEFA EURO 2016 partner Orange has unveiled its new platform 'Orange Sponsors You', putting fans in the spotlight with the help of Zinédine Zidane.

As of 29 May, the Real Madrid coach will become 'chief recruiter' of the world's best supporters. Orange wants to give fans the credit they deserve by shining a special light on them and rewarding their passion. Then from 10 June, on each UEFA EURO 2016 matchnight, Orange, in partnership with the city of Paris, will put up a surprise on the Eiffel Tower for all fans using #OrangeSponsorsYou.

From the opening match, Orange will exclusively launch its 'Fan of the Match' operation. Echoing the classic 'Man of the Match', Orange will select the best supporter amongst the crowd.

"UEFA EURO 2016 will be a moment of immense pride for both France and Orange," said Béatrice Mandine, chief executive for communication and the Orange brand, at the launch event in Paris.

"For us, Orange Sponsors You is the opportunity to help further connect fans with their passion. This is what drives us and helps us build our long-term strategy for upcoming events. UEFA EURO 2016 is only the beginning."

Furthermore, Orange is the official telecommunications service provider for "the most connected tournament in the history of this competition", according to Stéphane Richard, Orange president.

Orange's programme: