(CNN) — European airlines beware: Eurostar , the high-speed train company connecting London with Brussels and Paris, has just upped its game.

On Thursday, the company unveiled its new e320 train at London's St. Pancras Station. The new train will go into commercial service at the end of 2015. The e320 is named for its max speed -- 320 kilometers per hour (200 mph).

"Over the last twenty years, we have led the way in cross-Channel high speed rail travel, cementing the link between the UK and mainland Europe," said Nicolas Petrovic, chief executive of Eurostar, in a statement to the press.

While airplane passengers increasingly have to endure shrinking legroom, the new Eurostar trains have been built to be roomy. The ergonomically-designed reclining seats are wider, and each comes with its own USB socket and touch sensitive light controls.

"The combination of bold design, chic interiors and wi-fi connectivity will raise the bar, providing an unprecedented level of style and comfort for our customers," added Petrovic.

Other on-board perks include a 20% increase in capacity per train (seven trains will join the fleet next year), free wi-fi, and increased luggage areas. The design comes courtesy of Pininfarina , the Italian design studio that has worked with the likes of Ferrari and Maserati.