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Doug Ford says he hasn’t made up his mind. But the one-time mayoral candidate, now flirting with a bid for the leadership of Ontario PCs, sure talks like he is gearing up for a campaign.

On Friday, he went so far as to sketch out what could be his big tent approach, saying that the Progressive Conservatives need to put a “big P on progressive” and that certain groups in the party have gone too far to the right.

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“You can’t win that way,” Mr. Ford said at Toronto city hall, in between glad-handing supporters who came to purchase Rob Ford bobbleheads. “Even if you could win, that’s just not our beliefs. We believe in supporting folks in the line up here.”

The councillor, who came a closer-than-expected second to John Tory in the mayoral race, likely will announce his provincial intentions next week. So far, MPPs Christine Elliott, Lisa MacLeod and Vic Fedeli, as well as Monte McNaughton and MP Patrick Brown, have declared their intention to seek the job left open by Tim Hudak.