Chinese internet giant Alibaba Sports Group is looking to grow its esports reach with a new partnership with the International Esports Federation (IeSF).

The “exclusive strategic partnership” is expected to aim for global recognition of esports as a legitimate and growing sport. Together, Alisports have three goals—creating tournaments for both amateur and professional esports players, having esports recognized globally, and creating a unique IP. No other details were given on the IP.

Alisports will host the World Electronic Sports Games with the endorsement of IeSF; the tournament will have a prize pool of more than $5.5 million, with more than $149 million investments. Alisports is also planning on building esports stadiums across China, in efforts to make esports “a way of life,” according to IeSF. The organizations hope to attract esports players from around the world.

“As the most authoritative international organization in [the] esports industry, IeSF has been committed to promoting [the] esports movement into the mainstream,” Alisports CEO Zhang Dazhong said, “including pushing it into the Olympic Games, which is consistent with our ideal. We are honored to cooperate with IeSF as the exclusive global partners in [the] long-term.”