MSNBC hosts Joe Scarborough and Mika Brzezinski implored presidential candidate Beto O'Rourke to stop apologizing for being a white man — and everything else.

What did they say?

During Thursday's "Morning Joe," Scarborough offered the former Texas lawmaker some rather pointed career advice.

"Beto, stop apologizing," he said. "Do not apologize for being in Vanity Fair. Do not apologize for having a very rich father-in-law. Own it. Do not apologize for taking Republican positions in the past. Do not apologize for being white, do not apologize for being privileged."

Brzezinski chimed in, "Or for being a man. I feel like I need to give him a 'know your value' speech."

Scarborough continued by insisting that O'Rourke get off of social media and, instead, get out and start talking to voters on a continual face-to-face basis.

"Ignore the blue check marks," Scarborough warned. "If you're on Twitter, get off of it. Just start talking to voters. They don't live on Twitter. That is my free advice — you're paying people to give you advice; let me tell you: it's bad advice. I've given you good advice."

Scarborough and Brzezinski's remarks came on the heels of O'Rourke rebooting his campaign on a national level.

O'Rourke appeared on MSNBC's "Rachel Maddow Show" on Monday, and spoke to the women of "The View" on Tuesday, where he lamented his decision to be profiled in Vanity Fair, as well as his white male privilege.

O'Rourke took heat on Wednesday after livestreaming his haircut and massage on Facebook. Many users mocked O'Rourke after the uncomfortable and slightly cringeworthy Wednesday social media appearance.

In response to his video, one user commented, "Beto, you're polling at under 3% in the primary States so to jump start your campaign you livestreamed your haircut," the user wrote. "The only thing you've jumped is the shark."

(H/T: The Wrap)