The Welsh Sports Association, the umbrella body representing sport in Wales, is delighted to announce that its new independent Chair is Lynn Pamment. Lynn is a Senior Partner at PricewaterhouseCooper (PwC), a multinational professional services networks and one of the largest auditing companies in the world.

In her first public address to the WSA members at their recent AGM, Lynn said

“At PwC, our purpose is to build trust in society and solve important problems. I see great synergy between the core purpose that drives PwC and the societal solutions that sport can deliver. My aim is to use the skills I have acquired in a career that has spanned the last 28 years, working on providing solutions for local and multi-national organisations, and use them to lead the strategic direction of the WSA.”

Sport has had a significant impact on my life and that of my family. I am passionate about ensuring that people can have an active lifestyle and can participate in sport, and I’m keen to take on the mantle of supporting the sport sector in Wales to develop and respond to the changing needs of society. To deliver the ambition of a “Vibrant, Active Nation”, we need a sector that is strong, successful and sustainable, and the Welsh Sports Association is ideally placed to be able to help its members grow their financial and organisational resilience so that they can thrive.”

Outgoing Chair, Helen Humphrey, former VP for McDonalds said:

“In business, when you leave a role you should always leave an organisation in a better place than when you started. The WSA has grown from strength to strength during my three years at the helm, so I am both proud and delighted to be able to pass the baton on to someone as experienced and capable as Lynn, and who I am confident will continue to steer the organisation to continued success. The WSA now boasts a power-house of skilled individuals to support and challenge its strategic direction.”

Lynn is a first class honours graduate from the University College Cardiff and is an ICAEW prize winning Chartered Accountant. She is also a member of the Chartered Institute of Public Finance and Accountancy (CIPFA). Lynn sits on the Business in the Community Wales Advisory Board. She has led both PwC’s promotion of Wales through the #GreatWales campaign and PwC’s involvement in Wales Week in London.

With vast experience of working with government, she has led a number of specific high-profile reviews, including considering optimum structures for the heritage sector in Wales, Qualifications Wales and the Careers Service in Wales. She has also led work for Welsh Government on costing the administration of the education system in Wales and on the ring fencing of mental health funding in Wales. In a personal capacity, Lynn led an independent panel reviewing the supply of affordable housing in Wales on behalf of the Welsh Housing and Local Government Minister, which reported in April 2019.

During her career, Lynn has held a number of positions on sports boards including Treasurer of Llandaff Rowing Club and the Treasurer of the Welsh Rowing Association. She competed for one season with Cardiff and Metropolitan Hockey Club, for whom her daughter and husband compete, and her son is a member of Cardiff Athletics Club.