There is absolutely no doubt that e-commerce is booming in the country. As is pretty evident, packaging plays an important role in developing customer perception about the brand and achieving adequate customer satisfaction levels. Even then, not all online sellers actually spend a lot of time and effort on coming up with a custom packaging design that is suitable for their products and also appeals to their target consumers.

Let’s check out some interesting facts and statistics which will give a better insight into customer expectations from packaging.

Noticing Custom Packaging Design

This clearly shows that people notice custom packaging and they make up their mind about the brand based on the packaging, especially in the case of ecommerce companies.

Repeat Purchase Influenced By Custom Packaging

According to the above statistics, the higher the monthly spend, the more purchase would be influenced by customized packaging.

Hard-To-Open Packages are a Major Turn Off

Hard-to-open packaging and excessive packaging are the major turn offs for customers who find these to be highly irritating. If your package has either feature, then you could be losing customers really fast.

Sharing Information About Custom Packaging

People with higher monthly spend are more likely to show custom packaging to friends and colleague mainly because they will be buying more products with custom packaging.

Shared Packaging Information On Social Media

People with higher monthly spend are more likely to share information about custom packaging on social media mainly because they will be buying more products with custom packaging.

Custom Printed Packaging Vs. Custom Packaging Design

The majority of the customers are interested in getting a custom packaging design as opposed to the few who prefer custom printing instead.

Does Packaging Convey the Value of the Product?

Customized packaging does convey the value of the product. At least 51% of the customers feel this way while 32% feel it makes no difference. The underlying truth here is that if a brand has taken the effort to create a custom package for its products, then it is a clear indication that the brand cares about its customers and it will obviously pay attention to the product’s quality as well.

Return Ready Packaging

22% of customers with $201 monthly spend on purchases return at least 25% of their online purchases. Interestingly, a lot of this has to do with packaging.

Packaging Preferences When Returning Products

A staggering 78% of people would return the product in its original packaging instead of packing it in a different package. This implies that if the packaging is not suitable for returns, then your product could get damaged on the way back.

Preferred Place for Returning Items

The majority of the customers will drop the package off with a postal carrier. This poses a high risk of the product being sent back in the original packaging which has been opened by the customer already or subjected to rough handling during the previous transit.

Conclusion

Sadly, only 11% of online customers are satisfied with the packaging that they receive. Satisfying Premium Shoppers extends the reach of your brand to new customers while still satisfying your current customers. In light of the customer perception analysis, custom packaging should be an integral part of the sales and marketing strategy with focus on return ready design and greater emphasis on the packaging design instead of going over-the-board with custom printing.