I think it is targeted. Enjoy if you have the same offer.

T&C:

*Offer available from 00:01 AEDT on 29/12/2019 to 23:59 AEDT 31/12/2019 at Woolworths supermarkets, Woolworths Metro and Woolworths online. This offer is not available in Tasmania or at Caltex and Woolworths Metro co-branded stores.This offer is personal to you and will be available only on your Woolworths Rewards card. Registered Woolworths Rewards members must activate their offer to participate in the promotion. To ensure your offer has been added to your Woolworths Rewards card, you must activate your offer at least 2 hours before shopping. Activation closes 23:59 AEDT Tuesday 31/12/2019. Spend at least $50 in one transaction for 4000 bonus points. This offer is only redeemable once during the promotional period. To redeem your offer in-store, you must scan your Rewards card before completing the transaction at the checkout. To redeem your offer online at woolworths.com.au, you will need to ensure your registered Woolworths Rewards card number is added to your account prior to completing your order. For all Woolworths Online transactions, orders need to be delivered or picked up by 23:59 31/12/19 to qualify for your bonus points offer. See woolworths.com.au for full terms and conditions and delivery areas. Your bonus points will be loaded instantly to your account when you make your qualifying spend. Qualifying amount excludes withdrawal of cash, delivery charges and Delivery Saver items, internet cafes, purchases of smoking/tobacco products and accessories, liquor purchased in-store at Woolworths or at woolworths.com.au, Gift Cards (including iTunes), mobile recharge, Woolworths Mobile, travel cards and tickets, Carpet Care, Donations, lottery products and Pre-order Kiosks. For Woolworths Rewards T&Cs visit woolworthsrewards.com.au/terms.