Grow Wild, a new four-year campaign inviting people to come together and sow UK native wild flowers, has engaged SomeOne to create the branding for the Big Lottery-funded project.

Working together with The Royal Botanic Gardens, Kew, SomeOne has created an identity which aims to visualise the act of hand planting and has been designed to be flexible enough to cover the range of activities that will be undertaken as part of the initiative.

“SomeOne did a great job of interpreting a tough brief in a fresh and exciting way. I’m happy to say we get a lot of compliments on Grow Wild’s branding,” said Claire Harcup, programme manager for Grow Wild.

From spring 2014, Grow Wild is distributing one million seed-sowing kits across the UK to encourage the public, in particular young people, to plant the native varieties. Over three years Grow Wild aims to reach 30 million people, encouraging three million people to take direct action and achieve two million plantings. As part of the campaign SomeOne was tasked with creating an identity that would work on local authority websites as well as guerrilla advertising in inner-city areas. To enrich the campaign, illustrator Celyn Brazier was commissioned to create bespoke key imagery.

Of the initiative, SomeOne co-founder, David Law, commented: “Grow Wild will inspire people to transform where they live, bringing colour and surprise to our streets and turning our gardens and windowsills into wildlife-friendly wild flower patches. At the same time, the campaign will raise awareness of UK wild flowers and the fact we are in danger of losing them.”