

Since a decade, the computing technologies have been surprising with innovative and effective products and services. Unlike traditional computing technology, the recent trends have introduced new dimension of computing, reduced size of systems and increasing processing speed are the key innovations that industries and individual end-users looking for. Surface computing was one of such innovation which uses sensing and display techniques to integrate real objects and digital contents.



Surface computer was introduced by Microsoft in early 2007, during which the touch screen, stylus and tablet PCs were emerging into the main stream of the market. Microsoft had vision to develop on touch screen tactic to change the way people interact across the table with each other. Surface computing works on the basic principal of touch interface, the various touch interface would include direct interaction, multi-touch, multi-user, and object recognition. Surface computers are majorly found in retails, multiplexes, shopping malls, restaurants etc. Increasing feasibility of surface computer deployment will gain traction from various end-user such as education, the surface computer are expected to be utilized in next generation classrooms for interactive learning and training experience. Eventually this trend is expected to set applications in home entertainment in near future.



Some of the key challenges the market is experiencing currently include high price of surface computers, components required to deploy the surface computer are many and implementation is complex, and software associated with surface computer are limited. These are key factors which hinder the growth of the surface computing market. However key players in the market are more focused continuous R&D to make the product and service more flexible and feasible enabling users to make a move towards new computing trends. Hence the surface computing market is expected to adhere to growing trends by 2025.



The surface computing market is broadly classified into four segments which include components, interface, applications and geography. Some of the key components which are responsible for surface computer operation are sensors, infrared light source, processors, DLP projectors, memory, infrared cameras, and others. Interfaces are unique proposition of surface computing trends, they are further segmented into direct interaction, multi-touch, multi user experience, and object recognition. Some of the key application covered under application segment include entertainment, banking, industrial, education, retails, hotels and restaurants, and commercials. The global surface computing market is also divided by geography and include regions such as North America, Europe, APAC, South America (SAM) and Middle East Africa (MEA).



North America being one of the leading hub for technologies, companies in this region are more focused on offering solution and services to engage most of the manufacturers across the globe. Europe leads in industrial and manufacturing industries, surface computing also have role to play in these industries which will upsurge the market for surface computing in European regions. APAC is one of the key regions which include growing economies such as China, Japan, India, etc. hence this region is considered to be fastest growing and is estimated to gain major share of the market in near future. APAC will play a vital role in components manufacturing and service.



Some of the key players in global surface computing market include Microsoft Corporation, Planar Systems Inc., 3M Co., Viewsonic Corporation, Lenovo Group Ltd., Dell Inc., Hewlett-Packard Ltd., Samsung Electronics Co., Ltd., Toshiba Corporation, and Sony Corporation among others.









1 Table of Contents

1.1 List of Tables

1.2 List of Figures



2 Introduction

2.1 The Insight Partners Research Report Guidance



3 Key Takeaways



4 Surface Computing Market Landscape

4.1 Overview

4.2 Definitions

4.3 Market Segmentation

4.3.1 By Components

4.3.2 By Interface

4.3.3 By Applications

4.3.4 By Region

4.3.4.1 By Countries

4.4 Value Chain Analysis



5 Surface Computing Market - Key Industry Dynamics

5.1 Key Market Drivers

5.2 Key Market Restraints

5.3 Key Market Opportunities

5.4 Future Trends



6 Surface Computing Market - Five Forces Analysis

6.1 Porters Five Forces Analysis

6.1.1 Bargaining Power of Suppliers

6.1.2 Bargaining Power of Buyers

6.1.3 Threat of Substitutes

6.1.4 Threat of New Entrants

6.1.5 Degree of Competition



7 Surface Computing Market - Competitive Landscape

7.1 Global Surface Computing Market Sales Revenue (US$ Bn), 2014 - 2025

7.2 Surface Computing Market - Market Share Analysis of Market Positioning of Key Players, 2015

7.2.1 Global Surface Computing Market, Market Share or Market Positioning of Key Players, 2015

7.2.2 Surface Computing Market, Key Players by Region



8 Global Surface Computing Market Revenue and Forecasts to 2025 -Components

8.1 Overview

8.1.1 Segment Share (%), 2015 & 2025

8.2 Sensors

8.2.1 Overview

8.2.2 Global Sensors Market Revenue and Forecasts to 2025 (US$ Bn)

8.3 Infrared Light Source

8.3.1 Overview

8.3.2 Global Infrared Light Source Market Revenue and Forecasts to 2025 (US$ Bn)

8.4 Processors

8.4.1 Overview

8.4.2 Global Processors Market Revenue and Forecasts to 2025 (US$ Bn)

8.5 DLP Projectors

8.5.1 Overview

8.5.2 Global DLP Projectors and Forecasts to 2025 (US$ Bn)

8.6 Memory

8.6.1 Overview

8.6.2 Global Memory Market Revenue and Forecasts to 2025 (US$ Bn)

8.7 Infrared Cameras

8.7.1 Overview

8.7.2 Global Infrared Cameras Market Revenue and Forecasts to 2025 (US$ Bn)



9 Global Surface Computing Market Revenue and Forecasts to 2025 - Interface

9.1 Overview

9.1.1 Segment Share (%), 2015 & 2025

9.2 Direct Interaction

9.2.1 Overview

9.2.2 Global Direct Interaction Market Revenue and Forecasts to 2025 (US$ Bn)

9.3 Multi Touch

9.3.1 Overview

9.3.2 Global Multi Touch Market Revenue and Forecasts to 2025 (US$ Bn)

9.4 Multi User Experience

9.4.1 Overview

9.4.2 Global Multi User Experience Market Revenue and Forecasts to 2025 (US$ Bn)

9.5 Object Recognition

9.5.1 Overview

9.5.2 Global Object Recognition Market Revenue and Forecasts to 2025 (US$ Bn)



10 Global Surface Computing Market Revenue and Forecasts to 2025 - Applications

10.1 Overview

10.1.1 Segment Share (%), 2015 & 2025

10.2 Industrial

10.2.1 Overview

10.2.2 Global Industrial Market Revenue and Forecasts to 2025 (US$ Bn)

10.3 Entertainment

10.3.1 Overview

10.3.2 Global Entertainment Market Revenue and Forecasts to 2025 (US$ Bn)

10.4 Banking

10.4.1 Overview

10.4.2 Global Banking Market Revenue and Forecasts to 2025 (US$ Bn)

10.5 Education

10.5.1 Overview

10.5.2 Global Education Market Revenue and Forecasts to 2025 (US$ Bn)

10.6 Retail

10.6.1 Overview

10.6.2 Global Retail Market Revenue and Forecasts to 2025 (US$ Bn)

10.7 Hotels & Restaurants

10.7.1 Overview

10.7.2 Global Hotels & Restaurants Market Revenue and Forecasts to 2025 (US$ Bn)

10.8 Commercials

10.8.1 Overview

10.8.2 Global Commercials Market Revenue and Forecasts to 2025 (US$ Bn)



11 Global Surface Computing Market Revenue and Forecasts to 2025 - Geographical Analysis

11.1 Overview

11.1.1 Segment Share (%), 2015 & 2025

11.2 North America

11.2.1 Overview

11.2.1.1 Segment Share (%), 2015 & 2025

11.2.2 U.S.

11.2.2.1 U.S. Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.2.3 Canada

11.2.3.1 Canada Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.2.4 Mexico

11.2.4.1 Mexico Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.3 Europe

11.3.1 Overview

11.3.1.1 Segment Share (%), 2015 & 2025

11.3.2 France

11.3.2.1 France Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.3.3 Germany

11.3.3.1 Germany Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.3.4 Italy

11.3.4.1 Italy Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.3.5 Spain

11.3.5.1 Spain Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.3.6 U.K

11.3.6.1 U.K Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.3.7 Rest of Europe

11.3.7.1 Rest of Europe Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.4 Asia Pacific (APAC)

11.4.1 Overview

11.4.1.1 Segment Share (%), 2015 & 2025

11.4.2 Australia

11.4.2.1 Australia Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.4.3 China

11.4.3.1 China Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.4.4 India

11.4.4.1 India Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.4.5 Japan

11.4.5.1 Japan Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.4.6 Rest of APAC

11.4.6.1 Rest of APAC Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.5 Middle East & Africa (MEA)

11.5.1 Overview

11.5.1.1 Segment Share (%), 2015 & 2025

11.5.2 Saudi Arabia

11.5.2.1 Saudi Arabia Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.5.3 South Africa

11.5.3.1 South Africa Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.5.4 UAE

11.5.4.1 UAE Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.5.5 Rest of MEA

11.5.5.1 Rest of MEA Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.6 South America (SAM)

11.6.1 Overview

11.6.1.1 Segment Share (%), 2015 & 2025

11.6.2 Brazil

11.6.2.1 Brazil Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)

11.6.3 Rest of SAM

11.6.3.1 Rest of SAM Surface Computing Market Revenue Forecasts to 2025 (US$ Bn)



12 Global Surface Computing Market, Key Company Profiles

12.1 Microsoft Corporation

12.1.1 Key Facts

12.1.2 Business Description

12.1.3 Financial Overview

12.1.4 SWOT Analysis

12.1.5 Key Developments

12.2 Planar Systems Inc.

12.2.1 Key Facts

12.2.2 Business Description

12.2.3 Financial Overview

12.2.4 SWOT Analysis

12.2.5 Key Developments

12.3 3M Co.

12.3.1 Key Facts

12.3.2 Business Description

12.3.3 Financial Overview

12.3.4 SWOT Analysis

12.3.5 Key Developments

12.4 Viewsonic Corporation

12.4.1 Key Facts

12.4.2 Business Description

12.4.3 Financial Overview

12.4.4 SWOT Analysis

12.4.5 Key Developments

12.5 Lenovo Group Ltd.

12.5.1 Key Facts

12.5.2 Business Description

12.5.3 Financial Overview

12.5.4 SWOT Analysis

12.5.5 Key Developments

12.6 Dell Inc.

12.6.1 Key Facts

12.6.2 Business Description

12.6.3 Financial Overview

12.6.4 SWOT Analysis

12.6.5 Key Developments

12.7 Hewlett-Packard Ltd.

12.7.1 Key Facts

12.7.2 Business Description

12.7.3 Financial Overview

12.7.4 SWOT Analysis

12.7.5 Key Developments

12.8 Samsung Electronics Co., Ltd.

12.8.1 Key Facts

12.8.2 Business Description

12.8.3 Financial Overview

12.8.4 SWOT Analysis

12.8.5 Key Developments

12.9 Toshiba Corporation

12.9.1 Key Facts

12.9.2 Business Description

12.9.3 Financial Overview

12.9.4 SWOT Analysis

12.9.5 Key Developments

12.10 Sony Corporation

12.10.1 Key Facts

12.10.2 Business Description

12.10.3 Financial Overview

12.10.4 SWOT Analysis



13 Appendix

13.1 About The Insight Partners

13.2 Glossary of Terms

13.3 Methodology

13.3.1 Coverage

13.3.2 Secondary Research

13.3.3 Primary Research

13.4 Contact Us

13.5 Disclaimer

Companies Mentioned

Microsoft Corporation

Planar Systems Inc.

3M Co.

Viewsonic Corporation

Lenovo Group Ltd.

Dell Inc.

Hewlett-Packard Ltd.

Samsung Electronics Co., Ltd.

Toshiba Corporation

Sony Corporation