shipanimation:

is it me or is the Frozen fandom dying? I remember 2013 where I typed ‘queen elsa’ into tumblr and that was just magical. 2014 different ships 2015 frozen fever 2016 slowly dying RIP frozen you’ll always be in our hearts. I’d never thought this day would come

Ehm. I think Saying “RIP Frozen” t this point is an exaggeration.



However it is true the fandom is much less active and that’s natural. We have an influx of new stories (movies, series, books, videogames, etc…) that come out every day, they wake up new interests and things to talk about. Frozen only has a movie and a short on its canon, while supplementary material is fairly unknown. We have all talked, seen, created, etc… a lot about Frozen but there’s just no fuel at the moment and a very small fuel to begin with.



That and this fandom being so divisive and volatile about stuff that shouldn’t even concern the story shrinks the whole thing as people begins to drift away due the problematic behavior this creates.



In the end however, it’s a strong fandom considering the factors of time, content and type of content. It will most likely revive with all its strength once the holiday special and the sequel arrive, provided they don’t ruin the franchise.



We can only hope, do our best and stop being doomsayers. Still enjoy it all and be happy with what we got. Other franchises based on one movie wouldn’t have lasted beyond the first 6 months.





