Looking back now, I was very excited for the new App Store launch…

… Maybe too excited…

Maybe that’s why it let me down… Could have been!

In 2017, Apple took a leap of faith and re-designed their App Store on iOS devices for the first time since their initial launch in 2008.

With a comfortable 9 years since the release, Apple had plenty of time to learn the go-to actions of a user and the exploration process many people go through on a daily basis, to release what could have been a perfect product.

In my opinion. They almost nailed it!

Browsing the App Store now has become a love/hate relationship with a passionate for one area, and a detest for the other elements.

Why the App Store is important for me?!

For me, browsing the App Store is one of the biggest parts of my day.

Don’t worry, I’m not a Candy Crush freak.

In my spare time, I run a YouTube channel all about finding the best applications to get things done. So a combination of curation and discovery is always on my radar.

For work, I spend my time checking the App Store rankings, descriptions, in-app purchases and many more developer attributes to gather the right intel for the clients or companies I work with.

So time on the App Store on a daily basis is inevitable.

Let’s share a few of the key components that I love and hate about it:

The Love: Video

If 2017 was the year of video, chances are 2018 will be the year of total video.

As we scroll down our Facebook feeds, chances are we can’t find a slot without a video. Video marketing is on the rise, and boy do Apple know it!

The new App Store reflects this perfectly.

With a new addition of videos to App Store profiles, this makes a world of difference to the user experience.

Apple have really accented the video exploration feature very well.

The Hate: Games

A “Games” section did annoy me.

Maybe it’s due to my hate relationship with games on iOS devices, but why didn’t they embed the games segment into some other area of the App Store.