In January 2010, Avatar was leading the box office. Kesha’s “Tik Tok” was dominating the airwaves. And Tiger Woods's multiple affairs, which had come to light two months before, was the scandal of the moment.

A lot has changed in the decade following, much of it for the better. Frozen II, an animated movie about two sisters saving their kingdom, is one of the highest-grossing films of all time. Kesha has become one of the many faces of the #MeToo movement after she sued her former producer Dr. Luke for emotional and physical abuse. And the scandal of the moment? The Hallmark Channel is being called out for removing an ad that featured two women kissing. The network has already apologized and reinstated the spot.

We wanted to show just how much has changed by reflecting on 100 women who were at the center of pop culture this decade. Because looking back at the people who brought us the most entertainment and distraction—both good and bad—over the past 10 years helps us better understand where we’ve been as a society and where we still have room to grow.

It wasn’t an easy task. In part because you could make the argument that anybody who played a role in the things we watched, read, listened to, and scrolled for could be considered women of influence in their own way. But this list isn’t about females that had one great year or a single big moment. It’s about the ones whose impact will continue to be felt during the next decade, or those who were emblematic of the 2010s because they represented a specific time and place that can never be recaptured.

A few caveats: We ended up with 104 women for reasons you’ll see, and this list is about looking back, not forward, so several women we love didn’t make the cut because we believe they’ll be defining culture in the next decade. (We see you, Lizzo, Billie Eilish, and Phoebe Waller-Bridge!) Other women—your Oprahs and Dolly Partons, for example—are so legendary that their influence goes well beyond just one decade, even though their contributions to this one have been vast. Not every woman who made the list had a positive impact, either. This isn’t about who we like best or would invite to our dream dinner party. It’s simply 104 women who made a lasting impression in movies, TV, books, and celebrity culture over the past 10 years.

See them all below, in no particular order. —Anna Moeslein

Kylie Jenner

In 2009, Kylie Jenner was the 12-year-old sister on Keeping Up With the Kardashians, then in its second season. Ten years and 15 seasons later, we’ve watched her morph before our eyes into a social media titan (153 million Instagram followers at press time), a mother, and one of the most prosperous beauty moguls of our time. Armed with an iPhone and her cosmetically enhanced lips, she capitalized on the fact that people wanted to look like her and turned it into a billion-dollar business, with Forbes estimating her net worth at $1 billion, making her the world's youngest self-made billionaire as of March 2019 (though the phrase “self-made” has been debated). Still, her carefully crafted aesthetic—full lips, high cheekbones, lifted brows—and her reclamation of the stigma around injectables can be pointed to as the catalyst for both the ubiquity of “Instagram face” and the rise of noninvasive cosmetic enhancements (up 44.5% in the past decade, based on data from the American Society of Plastic Surgeons). If that’s not the power of influence, what is? —Lindsay Schallon