Ben Cohen is a world-class English rugby star, and Hudson Taylor is a three-time college all-American wrestler. They live on opposite sides of the Atlantic Ocean. They barely know each other.

But they have something quite unusual in common. They may be the only two high-profile heterosexual athletes dedicating their lives to the issues of bullying and homophobia in sports.

The question that each one frequently gets — besides “Are you gay?” — is why are they involved in something that does not directly impact them, or so it would seem.

That is just the point, they said. In much the same way that the hockey player Sean Avery’s recent endorsement of gay marriage resonated in large part because it came from an unexpected source, their sexual orientation helps the message cross to broader audiences, Cohen and Taylor said.