Secret, the app that was first an anonymous sharing app and then an anonymous chat app, is soon to be nothing at all.

Despite its reboot at the end of last year, the company has announced that it will close its virtual doors.

“Unfortunately, Secret does not represent the vision I had when starting the company, so I believe it’s the right decision for myself, our investors and our team,” the company’s founder David Byttow wrote in a post on Medium.

Secret, which launched in 2014 alongside similar apps like Whisper, still has a “significant amount” of the $35 million it raised from investors and will return the money, rather than pivot.

“I believe in failing fast in order to go on and make only new and different mistakes,” Byttow wrote.

The service will be wound down over the course of the next few weeks.

➤ Sunset [Secret| Medium]

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