Hodor has returned, but definitely not as you expected. Game of Thrones actor Kristian Nairn has brought the character back… to promote KFC.

An advert titled “Lunchtime Is Coming…” has debuted online, promoting the fast food company’s latest offering, the 'Ricebox', launching in the UK.

Nairn stands behind the counter, waiting for dozens of customers to enter. Immediately, they all begin asking for “chicken and fries,” the actor repeating the order until — like with that infamous “hold the door” scene — the words merge into “chicken and rice.”

A couple of things to note; no-one walks into KFC and orders “chicken and fries,” that’s not a real thing; we’re glad to see Nairn making the most of his post-Game of Thrones career, seize the moment; and, too soon?

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This isn’t the first time Nairn has used his Game of Thrones fame to make some extra money. The actor titled his DJ tour Rave of Thrones, often playing an 8-bit remix of the chow’s theme music during the show.