The Wolf Den #89

Adam goes deep into the business of podcasting with Erik Diehn, Midroll Media’s VP of Business Development, touching on how Erik finds and signs new shows, how public radio came to dominate the top of the charts, and on the advertising technologies like programmatic buying and ad injection. Erik joined Midroll from New York Public Radio, so Adam asks him why he decided to make the jump last year from the nation’s largest public radio station to a comparatively small podcasting startup. Erik then explains what it means to be in charge of business development and how he calls upon the experiences represented on his varied resume in both technology and media to do his unique job. He also details why he thinks it was important for the company to launch the Howl app and platform, and why it’s in important evolution in podcasting. Finishing up, Adam asks Erik to unpack the hype around the connected car and predict the effect it will have on podcasting.