Social media firms such as Facebook are policing online hate groups all wrong, according to new research.

In the study - Hidden resilience and adaptive dynamics of the global online hate ecology , George Washington University Physics Professor Neil Johnson explains that physics can defeat hate.

The scale of the hate groups problem is far greater than we thought.

“When it comes to hate, you might hope that it’s like having an infestation in the yard, it’s over on the left, and it’s over on the right and you can deal with them separately,” Johnson told Fox News. “What we found is completely different, however. We found that it's like having an infestation in your yard, in your neighbor's yard, and everyone else in the city’s, they’re all interconnected.”

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The physics professor added that eliminating the groups is even more extensive than a game of whack-a-mole. The “mole,” he explains, pops up with many different “flavors of hate.” The flavors can include a Neo-Nazi who wants to continue Hitler’s drive to have unified a Europe, while another “flavor” of Neo-Nazi wants to break up all the countries of Europe and maintain small pockets of a particular type of race.

The nuance in “flavors of hate” means that taking out a specific group cannot truly break apart the group, according to Johnson, who notes that they live across platforms. That means removing a hate group in one location may strengthen it in another location.

The current approach to eliminating hate groups is unsuccessful

The academic explains that going after the most influential single users creates “martyrs.” Those influential users, in turn, have many supporters, which causes the strategy to backfire. The approach also misses the point when attacking social collective behavior. “Just like when water boils, there is no bad molecule that causes the water to boil, it’s how the bubbles begin to interconnect,” Johnson explains. “The interconnectivity with the bubbles is what gives the power to create this boiling liquid, and we are seeing the same exact thing online.”

New solutions to eliminating hate groups

While the research highlights the failures of the current system, Johnson offers new strategies to take on networks of hate. “The important point about trying to understand it mathematically is that you can actually do something systematic about it,” he said.

Johnson suggests removing specific communities or “clusters” of hate. Going back to the water analogy, that means the bubbles must be removed in order to stop the water from boiling. “There are 100,000 people unified by a particular type of hate within the communities, so then, you’re suddenly removing 100,000 people at the same time from the whole narrative of hate,” Johnson explains. “You're also avoiding the issue of going after individuals and worrying about whether or not their individual information is involved.”

Professor Johnson advises banning those who are new to the communities of hate, because “it’s those who are new to the system who feed the system in the long-term.”

The third approach is more of an organic approach to defeating hate clusters online, and focuses on empowering anti-hate groups. This means platforms like Facebook, for example, should connect anti-hate clusters to hate clusters. “There's 3 billion people worldwide who are using social media, and so those clusters of hate are hidden in plain sight, so why not flag the hate clusters to the anti-hate groups trying to defeat them?” Johnson said. “So instead of a social media platform connecting people who have like interests, why not connect clusters who have opposite interests?”

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The professor describes the fourth approach to defeating hate clusters online as “the most surprising to our study and potentially most effective in the long run.” It means exploiting the differences between hate clusters to sow division so that they defeat each other.

To break the fourth policy down further, Johnson described two theoretical types of Neo-Nazi hate clusters. The first Neo-Nazi cluster, for example, could want a unified Europe based on Adolf Hitler’s sick ideology. But a second Neo-Nazi cluster may be focused on a specific country, such as England, and its desire to break links with the rest of the United Kingdom and Europe.

The next step would be for anti-hate clusters to draw out the differences in what each group wants as their end goal and, therefore, foment disillusionment. “We're convinced that the disillusionment would gradually creep into both of these clusters, and then it may not be 10,000 and 10,000 it may be down to 10 and 10 in each of these hate clusters,” Johnson explained.

Fox News has reached out to Facebook with a request for comment.

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Emily DeCiccio is a video producer and reporter for Fox News Digital Originals. Tweet her @EmilyDeCiccio.