The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,135 idols, using big data collected from December 24 to January 25.

BTS’s Jimin maintained his position at the top of the list with a brand reputation index of 10,998,688 for January. High-ranking phrases in his keyword analysis included “ARMY,” “new song,” and “Golden Disc,” while his highest-ranking related terms included “affectionate,” “happy,” and “cute.” Jimin’s positivity-negativity analysis also revealed a score of 82.55 percent positive reactions.

ASTRO’s Cha Eun Woo rose to second place after seeing a staggering 199.202 percent increase in his score since last month. The idol-turned-actor earned a total brand reputation index of 8,883,985 for January.

Kang Daniel came in at a close third with a brand reputation index of 8,768,223 for the month, while BTS’s V and MAMAMOO’s Hwasa rounded out the top five at fourth and fifth places respectively.

Check out this month’s top 30 below!

Source (1)