The global frozen bakery products market size was estimated to be worth USD 15.73 billion in 2017. Frozen bakery products are typically defined as those products which are fully, or partially baked and are packaged to make them available directly to consumers.

The global frozen bakery products market is experiencing high growth due to the increasing demand for ready-to-eat and ready-to-make foods. The rising number of bakeries globally along with consumers selecting frozen bakery products that are reasonably priced is expected to augment market demand. Owing to these factors, the global frozen bakery products market is projected to witness substantial growth over the coming years.

Frozen bakery products offer high quality, authentic taste as well as are eye-catching that are easy to prepare by simply heating or thawing. This makes them a viable option for daily use for long periods. Bread, pizza crusts, pastries and cakes are some of the bakery products that are frozen to provide cooking convenience to the customer.

Recently, the global frozen bakery products market is experiencing a wave of product innovation. For instance, in January 2017, Hostess Brands, LLC collaborated with Nestle Dreyer’s Ice Cream Company to launch Hostess Frozen Novelties products. This collaboration resulted in the launch of novel twinkies, ding dongs and cupcakes were made available in a creative new form of creamy and delicious frozen bakery desserts. Rising demand for these products has driven new opportunities in the market with plenty of innovation for health-conscious consumers. This rise in specialty frozen bakery market has propelled a vast opportunity in innovating a variety of methods which can improve the quality of frozen and partially baked bread.

Changing scenario in retailing and distribution mode of these products has also evolved significantly from traditional artisanal bakers to new age retail which covers the online segment. This change in the retail landscape is attributed to several economic and consumer demand; trends which have opened new opportunities in the market where manufacturers are using these platforms to reach customers.

On the basis of product type, the global frozen bakery products market is categorized into frozen pastry, frozen cake, bread, pizza crust, and others. The frozen pastry segment is further categorized into pie & tarts, croissants, and others while the frozen cake segment is further divided into sponge cake, muffin, and others. Among product type, pizza crust is projected to dominate the global frozen bakery products market with a volume share of 38.1% in 2017. The rising popularity of pizzas in Asia Pacific is the key factor to drive the demand.

On the basis of form of frozen bakery products, the market is segmented into ready-to-eat, ready-to-bake and ready-to-make among others. Ready-to-eat is defined as individual food items packed that can be consumed right away post opening without any hassles of cooking it further. These items are often fully cooked or baked and vacuum packed to ensure their longevity. Ready-to-bake is food items where the ingredients are pre-mixed and can be baked after adding water or milk. Ready-to-make foods involve products that are frozen separately which can be combined with each other to make the final dish. Ready-to-bake food products are projected to dominate the frozen bakery products market share with >45% share in 2017.

The global frozen bakery products market is a highly competitive consolidated market where key players account for a large chunk of the share. Existing companies have been undertaking several strategies to expand their presence in the global market. Companies such as Maple Leaf Foods, Grupo Bimbo, Europastry and Alpha Baking Co., are focusing on expansion through acquisition of companies (including bakeries), as well as capacity expansions. In addition to expansion, companies are also focusing on product development such as launches of cereals and a broad range of frozen food ranges. In September 2017, BakeMark acquired the brand and product portfolio of Best Brands from CSM Bakery Solutions. The line included bakery mixes, fillings, icings and frozen bakery products.

Key segments of the global frozen bakery products market

Type Overview, 2015-2025 (Kilo Tons) (USD Million)

Frozen Pastry Pie & Tarts Croissants Others

Frozen Cake Sponge cake Muffin Others

Breads

Pizza Crust

Others

Form Overview, 2015-2025 (Kilo Tons) (USD Million)

Ready-to-eat

Ready-to-bake

Ready-to-make

Others

Regional Overview, 2015-2025 (Kilo Tons) (USD Million)

North America U.S. Canada Mexico

Europe Spain UK France Germany Russia Italy Greece Rest of Europe

Asia Pacific China India Japan Australia Rest of Asia Pacific

Central & South America Brazil Mexico Rest of Central & South America

Middle East & Africa South Africa Egypt Rest of Middle East & Africa



Reasons for the study

The purpose of the study is to give an exhaustive outlook of the global frozen bakery products industry.

We have been following frozen foods industry for quite some time. This sector has been gaining immense prominence, of which, frozen bakery products is an integral fragment. Globally, the frozen bakery products market has tremendous growth potential with changing lifestyle of customers owing to which demand for convenient food has increased.

Change in retail landscape with online marketing and shopping on rise, demand for frozen bakery foods is also projected to witness substantial growth over the coming years.

With the shift in consumer lifestyle, today’s consumers are more willing to adopt new cuisines and food products. This trend is expected to open new avenues of growth for frozen bakery products industry in future.

What does the report include?

The study on the global frozen bakery products market includes qualitative factors such as drivers, restraints, and opportunities

Additionally, the market has been evaluated using the value chain and Porter’s analysis

The study covers qualitative and quantitative analysis of the market segmented on the basis of type, form and region. Moreover, the study provides similar information for the key geographies.

Actual market sizes and forecasts have been provided for all the above-mentioned segments

The study includes the profiles of key players in the market with a significant global and/or regional presence

Who should buy this report?

This study is suitable for industry participants and stakeholders in the frozen bakery products industry, who want an in-depth insight into the movement of the frozen bakery market. The report will benefit: