SBA Winner Adam Silver On Cultural Importance Of Sports

NBA Commissioner Adam Silver sent a clear message to the industry at last night's Sports Business Awards when he accepted the trophy for League of the Year: It is no longer acceptable for industry execs to “stick to sports.” “Sports has never been more important than it is now,” he told the packed audience during the awards banquet. “And what we do matters.” He went on to urge the crowd to “use sports to build bridges and bring people together.” Backstage, Silver went on, saying it was important for the league to embrace its role as a disruptor, both technologically and societally. “That’s our charge, and we have an ownership group that is already accustomed to being disruptors in their own careers,” Silver said (THE DAILY).