Rossi Lorathio Adams II, a social media "influencer", built a brand around "State Snaps." Telling people to "Do it for State" became a catchphrase in the comments. The owner of doitforstate.com was not interested in selling the domain, however, so Adams sent his cousin to force the owner to transfer the domain at gunpoint. The owner disarmed the intruder, shot him several times with the weapon, then called the police. Now Adams and his cousin are going to jail.

"Between 2015 and 2017, Adams repeatedly tried to obtain 'doitforstate.com,' but the owner of the domain would not sell it. Adams also threatened one of the domain owner's friends with gun emojis after the friend used the domain to promote concerts," court records show. Then he had an idea: Why not take it by force?