While other shows, like the Discovery Channel's Deadliest Catch and the History Channel's Ice Road Truckers, have also taken advantage of the taxpayer financed subsidy, Palin's show has profited the most.

Palin, clearly thinking of her future strategic use of the generous subsidy in advance of her planned 2012 presidential run, created the law as one that would be good until 2013. It is funded with $100 million, though state legislators in Alaska are mulling over expanding the program an additional 10 years and $200 million if the program is successful. It is unclear how they plan to measure the program's success, other than by how much Palin takes advantage of it.