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SEO Explained FAQ

What is SEO in simple words?

In simple words, SEO is work that's done on a website to improve the number of visitors it gets and the number of enquiries it generates.

Why SEO is required?

For most commercial organisations, SEO is required to maximise the number of enquiries a website generates.

What is purpose of SEO?

The purpose of SEO is to ensure a website provides the best possible return on the investment made creating it.

How do you measure SEO?

You can measure the effect of SEO work by the additional traffic it creates or by the increase in the number of enquiries it generates.

What is SEO KPI?

SEO KPI's or Key Performance Indicators include rankings, traffic and enquiries.

How can I achieve success in SEO?

Success in SEO is usually achieved by developing a comprehensive understanding of your market, ideal customers, the keywords they use and the problems they are trying to solve while searching in Google.

What is SEO writing?

SEO writing is a term that describes the process of creating content to help with search rankings and website traffic.

Why is SEO important?

If you rely on your website to generate enquiries for your business, SEO is important. Done correctly, it will give your website increased exposure in Google search engine results pages.

How can I learn SEO?

There are many excellent online resources for learning SEO, such as the one created by the team at Moz.

Is SEO easy to learn?

SEO is easy to learn if you can be inquisitive, creative and you are somewhat technically minded. It's part art and part science.

How can I learn SEO fast?

The speed with which you can learn SEO depends on your aptitude to learn this subject. Some will become competent and confident within a few months; others will not find it so easy.

How long will it take to learn SEO?

For most people, it will take three to six months to learn SEO to a reasonable standard.

What are backlinks?

Links from pages on other websites to pages on your site are known as backlinks.

How does link building help SEO?

Links to your website give Google a signal that your website is an authority on a specific subject. Building these links as opposed to earning them is a high-risk strategy that can result in your site being penalised.

How many backlinks do I need?

The number of links to your website is less important than the quality of the sites they are coming from.

How do I create backlinks?

The best way to create backlinks is to earn them by having content on your website that other website owners want to link to.

What are good backlinks?

Good backlinks are those that have been earned. Links you didn't ask for but were created because your content was link-worthy.

Can you have too many backlinks?

Yes, if the links are not natural earned links. Buying links can be a high-risk strategy.

Are Backlinks Important?

Yes, backlinks are one of the ways Google ranks your website.

What is SEO tracking?

SEO tracking is the practice of monitoring the effect of the work you are doing to improve your website's traffic and enquiries. It includes tracking visitors, rankings and conversions.

What are SEO keywords?