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Companies spend serious amounts of cash on getting their branding just right.

Usually, a re-brand takes months, a lot of navel-gazing, and hundreds of unfathomably expensive consultants.

Which is why we’re so confused by these NSFW logos, most of which have taken a seriously dark turn.

Seriously. Who signs these things off?


Here’s 14 totes inapropes logos that really shouldn’t have got past the guys in quality control. We’ll call them ‘rogos’.

1. What do you need the pharmacy for, just out of interest?

2. This Sushi restaurant logo is meant to be a sun rising behind a traditional Japanese tea house. Yep.



3. Well, we’ve always thought it tastes like s***.

4. What exactly are they trying to understand though?

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5. Locum. The name of this company is Locum.

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6. Sometimes you need to give yourself some space(s).

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7. Each to their own.

8. This satellite dish is very pleased to see you.

9. Is that what the kids are calling it these days?

10. Classic.

11. Yum.

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12. We don’t even know.

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13. What else can they make work for us? (that’s a mouse, by the way)

14. And this was the 1973 logo for the Catholic Church’s Archdiocesan Youth Commission.

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