By Staff

It’s an iPad, but in Burj Al Arab, one of the world’s luxurious hotel, it’s a 24K gold iPad, working as a “virtual concierge” for all its in-house guests.

Designed exclusively for Burj Al Arab and engraved with the hotel's logo, the virtual concierge will be given to every guest when checking in.



The iPad's can be used to get information about the hotel's services, descriptions of restaurant and spa options and menus.

In a statement, Heinrich Morio, general manager, Burj Al Arab, said: "Our exclusive Burj Al Arab 24-carat gold iPads epitomise Jumeirah’s philosophy of 'stay different' and further enhance our guests' experience during their stay.

"We have also recently introduced iMacs inside all our suites to ensure that we offer thoroughly modern guest experiences and keep up with hospitality industry trends."

Amjad Ali, chief executive of Gold & Co London, added: "The Gold & Co. London 24-carat gold iPad is the ultimate in luxury accessories, hence we wanted it to be paired with Burj Al Arab, the world's most luxurious hotel. The symmetry is obvious, as both the gold iPad and the hotel are unique in terms of extraordinary quality and design."



The products will soon be available to buy at the hotel. Though 'Emirates 24|7' has no confirmation, but online reports suggest the iPads are 64GB models with 4G connectivity and will sold for Dh37,490.

Meanwhile, in October, under the Pinking Burj Al Arab campaign in support of Breast Cancer Awareness Month, the hotel said it will launch and sell 24-K rose gold iPad created especially for the cause, which will be engraved pink ribbon and the hotel's logo.

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