The ACT Brumbies will become the first Super Rugby team to launch its own free-to-air television show next week as the club attempts to engage fans and boost its stagnated membership drive.

In a move designed to break into a new market that has eluded Australian rugby, the Brumbies have locked in a deal with Network Ten to have a weekly slot on One HD for the Super Rugby season.

Kick-off: Stephanie Brantz will host the new Brumbies TV show that starts next week. Credit:Jamila Toderas

It comes as the Brumbies fight to attract new members, with sign-ups slowing at less than 7000 a week before the season begins against the Wellington Hurricanes at Canberra Stadium.

Brumbies chief executive Michael Jones said the target remained to break 11,000 members by the end of the year and was confident slower-than-expected sales would not halt progress.