In a push to get more Black Americans involved in the world of tech, a slew of organizations have teamed up with South by Southwest Conventions and Festivals to help more than 100 African-American students attend the bustling interactive, film and music festival in Austin, Texas, this year.

Thanks to the new [email protected] initiative, 100 students from historically Black colleges and universities, or HBCUs, were granted the opportunity to take part in one of the largest tech industry events in the country. Last year, the interactive festival attracted over 72,000 of the nation’s brightest thought leaders, investors, future partners and influencers.

While there are millions of African-Americans across the nation who are both interested in and qualified to work in the world of STEM, Blacks and other nonwhite groups remain largely underrepresented in the tech industry. Industry giants like Google, Microsoft and Facebook have taken heat in recent years over their failure to hire a workforce that’s as diverse as its consumer base. Just last year, Google’s very first diversity report showed that 30 percent of its staff was female and a mere 2 percent of its employees were Black.

[email protected] organizer Rodney Sampson saw the need for increased diversity in the tech world and decided to do something about it by sponsoring the next generation of engineers to mix and mingle with top-tier tech leaders at SXSW 2017. The inventive program was able to fund just 50 students in its first year, but more than 440 went through the onerous application process to be considered for the program this year, USA Today reported.

“We picked the students who wanted to solve the biggest problems using technology and had some pretty good ideas about it,” said Sampson, an Atlanta-based tech entrepreneur. “We’ve really kind of emancipated SXSW to a degree.”

Many of the program’s students were hand-picked from top-notch HBCUs like Morehouse College in Atlanta and D.C.’s Howard University, according to USA Today. Budding engineers also were selected from well-known institutions including New York’s Medgar Evers College, Tuskegee University and Kennesaw State University.

Leading tech companies like Google, Mail Chimp, Snapchat and Apple, among others, soon took notice of [email protected] and began funding the initiative. Currently, over 30 companies support the pro-diversity program, each putting up the estimated $3,000 it takes to send just one student to the annual festival. [email protected] hopes to expand its program in the coming years to send as many as 500 budding Black engineers to the popular event.

“Diversity grows out of the soil of inclusion,” said Cheryl Wade, Head of Diversity & Inclusion at Booz Allen Hamilton, which also supports the program. “It starts with making the hires and finding the talent, but there is work to be done on the side of the companies and organizations to be sure they’re building a culture where it creates an environment that people can stick, stay and thrive.”

Rodney Sampson has not responded to requests for comment.