Centareum is refining the future of global brick and mortar businesses and driving impact through it unique, easy to operate, customer loyalty based, end to end proximity mobile marketing platform built with blockchain and AI. Centareum is built specifically in mind keeping the needs of brick and mortar retail businesses that need an inexpensive, easy to use platform which gives an insight into their customers, their demography, their buying behaviour, their relation with the brand and in turn, increase their Return on investment(ROI).

Centareum is built with 5 different elements: Centareum blockchain, Centareum KYC/verification, Centareum machine learning, Centareum wallet and Centareum distributed database.

Brick and mortar retailers are required to enter name, category, image, description, broadcasting region, price, demography, offer and duration of the offer. All this data is handled by different elements in the backend by the Centareum platform.

The Centareum blockchain is built on Ethereum network and it has 2 parts: public and private network. For public network, it uses the Ethereum concept of smart contract to build distributed application on top of it. The smart contract has a set of agreements written in the form of codes using solidity as the programming language. The contract requires name, category, image, description, price, offer and duration of offer. This data is filled by brick and mortar retailer from their mobile user interface and once the transaction is initiated it gets validated in the smart contract and put up on the block. Centareum private network is used to store customers and brick and mortar personal data, such as user profile, brick and mortar profile, analytics, location and others.

Centareum distributed database uses Interplanetary File System (IPFS) where the images, texts, demography and broadcasting region is stored. On the customer side, Centareum stores customer user profile and behaviour. The data is stored in Interplanetary File System (IPFS) and the hash generated of the location is stored on the Centareum blockchain, this file is called whenever a customer loads his/her distributed mobile application and the promotions are displaced.

Centareum machine learning algorithm runs on Centareum private chain as discussed, hence its image processing provides censorship to illicit offers. With deep analytics into customer profile, their buying pattern and engagement with the brand, brick and mortar stores get a dashboard view of their impression, reach, improved insights into the kind of product most commonly sold, the comparison of their products and offers.

Centareum KYC/Verification makes sure that all the users, be it customer or brick and mortar store, are authentic and verified; thus giving true insights and real-time valid deals. Techniques such as image processing, data hashing are used to eliminate fake accounts.

Centareum Wallet is a multi asset crypto and fiat wallet which is built to support altcoins, Centa token and fiat currency. It is directly linked with liquidity providers(LPs) to fascilitate the transaction in the currency of choice. CTD (Centa token) token does not require LPs hence providing instant, near Zero cost and confirmed transactions.

To know more, visit us at: https://centareum.io/ OR Join our telegram group here: https://t.me/Centareum to stay updated.