Back in December, we partnered with WNYC’s “On the Media” to put together a “Breaking News Consumer’s Handbook” for presidential primary polls. With the campaign’s homestretch now in view, it’s time to do the same for general election polls. I talked with Bob Garfield from “On the Media” about how to make sense of the onslaught of polls that awaits us on the other side of Labor Day (subscribe to the “On the Media” podcast here).

Here are the 13 rules/guidelines worth keeping in mind.