Today we want to give you an insight on the token distribution structure of our UBT token launch. We think it’s very good to be transparent, but also giving an explanation rather than only uncommented numbers.

As stated in the whitepaper, we the token distributes as follows:

9% of tokens for seed funding

12% of tokens for strategic investments (“private sale”)

6% of tokens for the team (locked for one year)

6% of tokens for advisors

13% of tokens for the public presale

54% of tokens for the public token sale

We are often asked for bonuses we granted in seed funding and in the strategic investements. What we want to explain in this post is, that you simply cannot have a look only at the money raised and then calculate the bonus. There are many things included “in the package” of a seed investment that can not be quantified in Euros or Dollars. The crypto community seems to be used to projects that grant higher bonuses only to sell their tokens, this is not our idea of “strategy” and not how a business should work.

Let’s dive a little bit more into the details:

Seed Funding

We did the seed funding in November/December of last year, even before the actual token was generated. Seed funding was mainly covered by business professionals in the surroundings of our strategic Partner Zühlke and our existing network around the SPO Consulting GmbH.

We allocated 9% of our tokens for the participants and therefore we got:

Six-figure number in EUR, to pay the Token Launch campaign, the technical setup for the launch, legal advice, travel, conferences, meetups and so on

Development options for high-professional blockchain developers, architects and consultants

Introduction to high-potential partners, specialists and venture capitals

Introduction to the biggest companies in Germany, Switzerland and Austria to promote the framework itself

If you valuate on the time that all participants of the seed funding already spent for Unibright (yes, consultants at this level are expensive!) and the value of all introductions and preparations made, the value would easily sum up to something between 1.5 and 2 millions USD.

The best thing is: Our seed funders are those who have the highest interest in our product to work, because they sell it to their clients and therefore will need the majoritiy tokens to fuel the pilot projects. These are no dumpers, but professionals.

Strategic Investments

We allocated 12% of our tokens for “strategic investments”. The idea is comparable to that of the seed-funding. These tokens were sold on contractual base (like in a “private sale”), not only to raise money but foremost to gain more strategic value to the overall Unibright project.

We allocated 12% of our tokens for the participants and therefore we got:

2300 ETH, given the exchange rate of the time of transactions summing up to about 1.8 Mio USD

Spreading the word into the cryptospace, telegram groups, youtube channels, influencers, conferences

More potential clients, partners and investors for the pre- and public sale

Telegram group growth from 230 participants in February to 7300 by the End of March.

So if you take 12% of all tokens (-> 18.000.000 Tokens) and see the money raised, this would lead to an average token price of 0,10 USD in the “private sale” and all the strategic benefits on top.

Team

6% of the tokens are reserved for the team and are locked for one year to incentive the team’s will to participate in the project.

Our idea was to set up these 6% in a multi-sig wallet where both we and our ICO advisor from Ambisafe would have to sign, thus Ambisafe acting as a kind of escrow service.

In several chats and AMAs we did, we got the feedback that many of potential token launch participants were not happy with that solution, so we set up a smart contract with a fixed lock in it until one year after the token launch: April 10th, 2019. You can find the smart contract here:

0xD6B6a6258a521036dFa4b2C1b8B633ae89BB8F53

source code

Advisors

6% of the tokens will go to advisors (Ambisafe and Iconiqlab), there is no lock on these tokens. As they worked hard with us, ensuring a long-term success of Unibright, we are sure they will hold the majority of their tokens for at least a year.

Public sale

Please read our dedicated post on the presale here.

67% of our tokens are allocated for the public sale. At the beginning of our project we did not think about a dedicated presale. But we where overwhelmed about the high discussion quality of our Telegram group and wanted to give the early adopters something back, so we decided to set up a whitelist for a presale.

We whitelisted for this public presale (done April 4th to April 8th) and divided the whitelist into two groups:

Group 1 got 15% bonus and another 5% for spreading the word about Unibright in their communities. Many participants of this group are used to get big bonuses in private sales but stuck to Unibright and the offered bonus model because they believe in the project!

Group 2 got a 15% bonus.

We sold around 13% of tokens in the public presale, providing a ETH<>USD peg rate of 450 USD and exceeded our softcap, as you can read here (2.6 million USD given the current ETH exchange rate at the time of contributing).

54% of the tokens are left for public sale, we are currently working on the exact allocations on “regular” public sale, the new US targeting and some strategic allocations to get the marketing and partnering for the new market covered.

Summary

We hope you now have a clear idea of our token distribtion. Yes, bonuses are not so high as in other projects, but the demand is high (due to our relatively small hardcap) and we believe it’s better to have tokens out there for a real value than just call for a tokenprice and then grant 70% bonuses throughout the campaign.

Thank you very much for joining us!