The Cooks Source brouhaha has turned into at least one positive outcome. One advertiser in the publication, 2nd Street Bakery in Turners Falls, Mass., quickly contacted Cooks Source to pull its ads. Kudos poured in on Facebook on the bakery's page and the Cooks Source discussion area.

Several people suggested sending cash to or placing orders with 2nd Street to offset the loss in business due to people calling them and emailing them to complain about Cooks Source, and the potential loss in business from halting these ads. Owner Laura Puchalski suggested redirecting the effort via a Facebook reply to those wanting to help her business out:

Ok Ok! If you are all set on showing some love for our local charities, my recommendation would be The Food Bank of Western MA. They serve over 7 million pounds of food PER YEAR to hungry families and elders in my county and surrounding areas. Pay it forward and fight hunger! We really are not looking to benefit directly from any of this, so do please just send your good will to a charitable cause!!