February 24, 2019 will witness the 18,000 runners joining cricketing legend, Sachin Tendulkar in the #KeepMoving Push-up Challenge at the IDBI Federal Life Insurance New Delhi Marathon 2019, to be held at the Jawaharlal Nehru Stadium.

Prior to each of the races, Sachin Tendulkar, along with the marathon participants will be doing 5-10 push-ups as a part of the #KeepMoving Push-up Challenge in order to make a difference to the families of the Martyrs. For each participant in the challenge, IDBI Federal will be donating Rs. 100 towards the fund for the Martyrs.

Sachin Tendulkar, Brand Ambassador of IDBI Federal Life Insurance said, “I firmly believe that success lies in pushing our limits and challenging ourselves, as we are our only competition. This is why we are organising the #KeepMoving Push-up Challenge at this year’s IDBI Federal Life Insurance New Delhi Marathon. I would request all runners to join me in taking this challenge and making a commitment to a fitter future.”

Vighnesh Shahane, MD & CEO, IDBI Federal Life Insurance said, “Our country has witnessed a terrible attack last week in Pulwama and we offer our condolences to the families of the martyrs. To stand in support for these brave souls and their families, we encourage all the 18,000 runners participating in this year’s IDBI Federal Life Insurance New Delhi Marathon to join Sachin Tendulkar in being a part of the #KeepMoving Push-Up Challenge. Even 5-10 push-ups can make a difference, as for each participant who undertakes the challenge, IDBI Federal will be donating Rs. 100 towards the martyrs’ families.”