Once the idea was proposed — to donate the jersey front — it took the ownership group about “30 seconds” to jump on board, said businessman and Union Omaha investor Dan Houghton.

There was an understanding even a month ago that the first-year club would feel the financial strain of a sports shutdown this spring and summer. Union Omaha had sold about 2,000 season tickets and it expected a sellout at Werner Park for its first home match April 25.

But trying to create goodwill doesn’t need to also carry immediate revenue benefits, according to Green.

“When you’re a sports company, you need to be connected to the community,” said Green, who’s also the Omaha Storm Chasers owner. “And if you look at it strictly from an income statement, then you’re not doing your job well.”

One aspect of this decision that intrigued Green was the unconventional nature of it, he said. He wanted Union Omaha to distinguish itself in its first year in USL League One, the country’s third-tier soccer league.

There are soccer teams across the country with dual sponsorship agreements, where different color uniforms are associated with different brands. But you can count them on one hand, according to Union Omaha COO Matt Homonoff.