Tracking, measuring and analysing the effect of your marketing campaigns is mission critical for every business out there. No business like to throw it money down the drain. Analytics help us quickly discover a leakage and weakness in our marketing campaign

What is the best part of Online Marketing?Being able to track, measure and analyse the effectiveness of your marketing campaign.When you set up your marketing campaign, you want to know how productive it is and make immediate changes if the result isn't flowing in.This is where analytics comes in. As a digital marketing expert, you want to know how effective your marketing campaigns are, who your target audience is, what is driving people to buy from you and what product is the hot cake.While many tools such as social media, email marketing tools and others come with their own embedded analytics, There are however more advanced analytics tools, that gives us more info about our marketing campaigns.Most of this tools are paid but this article focuses on a freemium one, Google Analytics.In this article, we will learn how to install google analytics and take a look at what the various section of analytics means and does. This just a simple Guide to Google analytic.Google analytics is a free data extraction tool used in tracking and analysing marketing campaigns. Once registered you are giving a piece of javascript code to input on your website so as to track the activities that happen on it.Google analytics extract data, such as traffic, audience demography and technology and projects them in metrics which marketers use in measuring their campaign activities and taking decisions on their campaign plans.To install, first, you need a Google primary account . If you already have a Google primary account then you may not need to create any other except you want to. Your Google primary account enables you to have access to other Google services such as blogger, Google+, Google Drive, Gmail and a host of other services of which among them is Google Analytics.If you have a Google primary account or have just created one then go to the Google Analytics website When the site comes up the first thing you see on your screen are the three steps that will be your guide to setting up your GA accounts, they read thus;Sign Up for Google AnalyticsAdd Tracking CodeAnd lastly, Learn about your audienceAfter these three steps at the extreme right-hand corner, you will see the sign in button. Click it and use your Google primary account you have created to log in.When logged in, a form comes up for you to fill. You will see such details as;What do you like to track?Options for either a website or a mobile app is provided.for tracking your website. If for mobile app click on the mobile app.After selecting your choice, you scroll down to fill in other data such as your account name, website name, website URL, industry category which your website falls into and the time zone to which you want Google analytic to report.When you scroll down further you will see options for you to check for data sharing. I advise you leave all checked.After checking everythingOne thing you should know however is that you can have up to 100 Google analytics account under one Google primary account - separate them with their names, you can have up to 50 websites under one Google analytic account and up to 25 views under one website account.After clicking the get tracking code button a pop up of google analytic terms and condition window will appear on your computer screen, check the box to agree to the terms and this will send you to another window where you can get your tracking ID. It looks something like this GA-0000000-1.Under the tracking code is a Javascript HTML code which contains the tracking code which you will install on every page of your website. The code will be install after the