The National Rifle Association (NRA) is facing increasing backlash following the Florida school shooting, one of the deadliest in the country.

Adding to the growing list of businesses that have cut ties with the NRA this week, LifeLock, Norton, and Wyndham Worldwide, the parent company of Ramada, Days Inn, Super 8 and other nationwide hotel brands, announced that they are also splitting from the massive pro-gun lobbying group.

A page on the NRA website describing FedEx offers has been removed, suggesting a change in their relationship. But the shipping company has not made a statement yet.

Earlier this week, First National Bank announced that it would not renew an existing contract with the gun group, adding that the company will soon stop issuing NRA Visa Cards to members due to “customer feedback.”

Yesterday, Alamo, Enterprise and National Car Rental, which are all owned by Enterprise Holdings, also announced on social media that their discount programs would no longer include special privileges to NRA. The decision to drop the benefits comes amid a renewed groundswell of opposition to the NRA, with the Twitter feeds of each car company inundated with messages from users who urged the businesses to sever ties with the lobbying group.

The avalanche of responses came after ThinkProgress published an article that listed companies that help support the NRA, spawning the hashtag #BoycottNRA.

Survivors from the Parkland High School where the attack occurred have also tweeted in support of the boycott, while several students asked pointed questions to lawmakers at a gun policy debate hosted by CNN earlier this week.

Hello Elaine. Please know, Wyndham is no longer affiliated with the NRA. — Wyndham Worldwide (@Wyndham) February 23, 2018

The NRA and its spokespersons have refused to alter their positions, balking at the notion that the organization bears any responsibility for the attack, despite the shooter having purchased an AR-15 legally.

“We will not be gaslighted into thinking that we are responsible for a tragedy that we had nothing to do with,” spokeswoman Dana Loesch told the crowd at CPAC on Thursday. “It is not our job to follow up on red flags. It is not our job to make sure that states are reporting to the background system.”

The NRA did not respond to a Political Dig request for comment. ShareTweet