Apple has officially announced iOS 10 at WWDC 2016. Craig Federighi started the announcement by sharing that iOS 10 features ten new tent pole features.

The first starts with the user experience. This starts with an all-new lock screen. The overall look has also been refreshed. Control Center looks new, the lock screen now has widgets, and 3D Touch features are added to the lock screen. Widgets also appear in the Today view as usual plus the 3D Touch quick actions menu for new iPhones.

Second on the list is Siri. Starting with iOS 10, developers will have the ability to add features to Siri using a new SDK. Federighi used WeChat as an example. The UI for Siri looks similar, but now apps that work with Siri have much richer interface.

Third on the list is QuickType. Siri intelligence is now being applied to the keyboard. In addition to suggesting text, Siri can now suggest sharing locations to message replies as well as tidbits of information like contact information and calendar entries. Siri intelligence also means keyboard languages can automatically change based on context.

Fourth up is Photos: Faces and Places are back and better. Places is back on iOS, and Advanced Computer Vision brings face recognition. This also works with objects and scenes (like Google Photos!) for search. Advanced AI is also searching locally on device to search photos for Memories to resurface trips and highlight reels of certain dates.

The new Memories feature gets its own tab and basically works like Slideshow on steroids. The content it creates is shareable and can be customized by length and mood. The new recognition engine for subjects is also coming to the Mac.

Eddy Cue is presenting number five, six, and seven: services. Maps is first. The app has a new UI and more Proactive (suggestive) features. Search now has more filters and a fluid scrollable list of recommendations. Traffic on route is also supported. The navigation view is now dynamic and panning and zooming ahead is now supported. Quick controls for route details and points-of-interest are accessible during travel, and CarPlay gains the new Maps features. Turn-by-turn directions are supported on instrument clusters of new cars with screens on the dashboard as well.

WWDC is a developer conference, of course, and now developers can create Maps app extensions to integrate with Apple Maps (like Uber for example which supports Apple Pay within Maps).

Number six is Music. Apple Music now has 15 million paid subscribers, according to Cue. iOS 10 includes an all-new redesign that focuses on clarity and simplicity. Gone is the Connect tab, and the status bar issue on Now Playing has been resolved. Each tab now presents clear (giant) labels for where you are in the app. Overall, the app looks a lot different (and probably is easier to use).

Apple Music now includes lyrics within the app for songs. Library is the first tab, followed by For You, Browse (previously New), Radio, and Search. Bozoma Saint John (from Beats Music) (not Eddy Cue) is giving this year’s excellent demo (thank God).

Number seven is News. 60 million active monthly users and a new design in iOS 10. The new app looks sort of like USAToday. News now supports subscriptions (like the old Newsstand app). Breaking news notifications are now baked in. The app itself looks easier to use.

Number eight is HomeKit and Craig Federighi is back. iOS 10 includes a new Home app built-in. The app looks more like Hesperus than the third-party Home app right down to the custom wallpaper feature. Feature-wise, the app works like third-party HomeKit apps. What’s new is HomeKit is now integrated to Control Center including from the lock screen. HomeKit adds video support for accessories like doorbell cameras. Home is on both iPhone and iPad with iOS 10 … plus Apple Watch (yay!).

Number nine is Phone (iPhone!). Voicemail now has a beta feature called transcription (Google Voice style), and caller ID now presents possible spam. iOS 10 features a VoIP API that promotes apps like Skype and Facebook Messenger with calling features to work just like the Phone app. Recent call activity even integrates with the Phone app. Cisco integration means work calls can now be pushed to your iPhone as well.

Finally, number ten is Messages. Links and videos and other media now appears with a preview right in the app (Michael Steeber mockup style). Camera and photo integration is much cleaner, and emoji are 3x bigger. QuickType now works with emoji predictions, and the emoji keyboard now highlights emoji-replaceable words before you send a message. Silly but neat.

Messages bubbles are now sizable with bubble effects. These animate differently as they appear. Invisible ink lets you send text and images that only appear when touched. You can also react to messages, Slack style, and use handwriting to reply to messages. Digital Touch from Apple Watch comes to Messages with iOS 10. And full-screen effects take over the redesigned Messages app to be more interactive. And for developers, iMessages apps is now a thing. Apple’s playing catch up with third-party message apps here. Examples including sending money with Square Cash or stickers from the App Store.

Other features in iOS 10 include collaborative Notes, more stable and editable Live Photos, Split View in Safari for iPad, and much more. Federighi highlights that privacy is present throughout each new feature with end-to-end encryption by default and always.

Apple Previews iOS 10, the Biggest iOS Release Ever View a mobile-optimized version on Apple Newsroom Introduces Massive Update to Messages, New Home App, All-New Photos, Music and News & Opens Siri, Maps, Phone and Messages to Developers SAN FRANCISCO — June 13, 2016 — Apple® today previewed iOS 10, the biggest release ever of the world’s most advanced mobile operating system, featuring a huge update to Messages that delivers more expressive and animated ways to message friends and family, like stickers and full-screen effects. iOS 10 introduces the ability for Siri® to do more by working with apps, beautifully redesigned Maps, Photos, Apple Music® and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 opens up incredible opportunities to developers with Siri, Maps, Phone and Messages. “iOS 10 is our biggest release ever, with delightful new ways to express yourself in Messages, a native app for Home automation, and beautifully redesigned apps for Music, Maps, and News that are more intuitive and more powerful, making everything you love about your iPhone and iPad even better,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “iOS 10 adds Siri intelligence into QuickType and Photos, automates your home with the new Home app and opens up Siri, Maps, Phone and Messages to developers — while increasing security and privacy with powerful technologies like Differential Privacy.” Personal & Expressive Messages Messages is the most frequently used iOS app, and with iOS 10 it is more expressive and fun with animated and personalized ways to message friends and family. Messages includes powerful animations, such as balloons, confetti or fireworks that can take over an entire screen to celebrate a special occasion, invisible ink to send a message only revealed after a friend swipes over it, and for added personalization, handwritten notes. Automatic suggestions make it easy to replace words with emoji, Tapback creates a quick and simple way to respond with just a tap and rich links let you see content inline and play media without ever leaving your conversation. iOS 10 brings the power of the App Store® to Messages, opening up new opportunities for developers to create fun new ways for users to communicate in a thread, including stickers to be peeled and pasted into conversations, the ability to quickly personalize GIFs or edit photos, send payments or schedule dinner or a movie, all from within Messages. Siri Opens to Developers In iOS 10, Siri can be extended into major new areas and do more than ever by working with the apps you love to use. For the first time, developers can build on the intelligence Siri offers and let users interact directly with apps using just their voice. SiriKit™ helps developers easily design their apps to work with Siri for messaging, phone calls, photo search, ride booking, personal payments and workouts, or use Siri to control CarPlay® apps, access climate controls or adjust radio settings within automakers’ apps. Beautifully Redesigned Maps Maps in iOS 10 gets a beautiful redesign that makes it even simpler and more intuitive to use. Now open to developers with new extensions, apps like OpenTable can integrate bookings right into Maps, and services like Uber and Lyft can make it easier for users to book a ride, without ever leaving the Maps app. Maps is even smarter with new intelligence that proactively delivers directions to where you most likely want to go next, based on your routine or appointments on your calendar. Once a route is planned, Maps can search along the route for gas stations, restaurants, coffee shops and more and provides an estimate of how the stop impacts the length of your trip. Rediscover Memories in Photos Photos in iOS 10 helps you rediscover favorite and forgotten occasions from your photo library by automatically surfacing them in Memories. Memories scans all your photos and videos and finds favorite and forgotten events, trips and people, and presents them in a beautiful collection. A Memory also contains the Memory Movie, an automatically edited movie with theme music, titles and cinematic transitions. Memories uses advanced computer vision to group the people, places and things inside your images into albums with on-device facial, object and scene recognition. This intelligence brings Memories and related photos to life in a way that’s personal and meaningful to you, while maintaining your privacy. Home App for Simpler Home Automation The Home app is deeply integrated into iOS, delivering a simple and secure way to set up, manage and control your home in one place. Accessories can be managed individually or grouped into scenes so they work together with a single command and can be controlled by using Siri. They can be managed remotely or set up for home automation with Apple TV®, and can respond with automatic triggers set by time of day, location or action. Support for HomeKit™ continues to expand globally with nearly 100 home automation products adopting HomeKit this year, bringing support for thermostats, lights, window shades, door locks, video cameras and more to the Home app. Later this year, leading home builders, including Brookfield Residential, KB Home, Lennar Homes and R&F Properties, will begin integrating many of these HomeKit devices into new homes. All-New Design for Apple Music & News Apple Music has an all-new design, bringing greater clarity and simplicity to every aspect of the experience. It uses a new design language that allows the music to become the hero and a new structure that makes it easy to navigate and discover new music. The Library, For You, Browse and Radio tabs have been completely redesigned to provide an even greater sense of place, and we’ve added a Search tab to make finding music even easier. All of these changes come together to create a design that is clear and intuitive. iOS 10 features a redesigned News app with a new For You, organized into distinct sections that make it easier to find stories, support for breaking news notifications and paid subscriptions. iOS Experience In iOS 10, accessing the information you need is easier and quicker than ever. Raise to Wake automatically wakes the screen as you raise your iPhone®, making it easier to view all your notifications at a glance, right from the Lock screen. Notifications, Today view and Control Center are accessible with just a swipe or a press, and deeper 3D Touch™ integration with iPhone 6s and iPhone 6s Plus makes interacting with apps even easier. Additional iOS 10 Features Siri intelligence brings new QuickType® features, including contextual predictions to surface relevant information based on location, calendar availability or contacts; and predictive typing supports multiple languages without switching keyboards.

Phone adds integration for third-party VoIP calls, voicemail transcription and a new caller ID extension for spam alerts.

Built-in app updates include Safari® split-view for iPad®, Notes collaboration and Live Photos™ editing.

Apple Pay® can now be used to make easy, secure and private purchases on participating websites using Safari, in addition to paying in-stores and within apps.

Bedtime Alarm in the Clock app lets you set a regular sleep schedule and receive bedtime reminders. Privacy in iOS 10 Security and privacy are fundamental to the design of Apple hardware, software and services. iMessage®, FaceTime® and HomeKit use end-to-end encryption to protect your data by making it unreadable by Apple and others. iOS 10 uses on-device intelligence to identify the people, objects and scenes in Photos, and power QuickType suggestions. Services like Siri, Maps and News send data to Apple’s servers, but this data is not used to build user profiles. Starting with iOS 10, Apple is using technology called Differential Privacy to help discover the usage patterns of a large number of users without compromising individual privacy. In iOS 10, this technology will help improve QuickType and emoji suggestions, Spotlight® deep link suggestions and Lookup Hints in Notes. Availability The developer preview of iOS 10 is available to iOS Developer Program members at developer.apple.com starting today, and a public beta program will be available to iOS users in July at beta.apple.com. iOS 10 will be available this fall as a free software update for iPhone 5 and later, all iPad Air® and iPad Pro™ models, iPad 4th generation, iPad mini™ 2 and later, and iPod touch® 6th generation. For more information, visit apple.com/ios/ios10-preview. Features are subject to change. Some features may not be available in all regions or all languages. Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Press Contacts: Jacqueline Roy Apple jacqueline_roy@apple.com (408) 862-4386 Cath Anderson Apple catherine_anderson@apple.com (669) 227-0491 Apple, the Apple logo, Siri, Apple Music, App Store, SiriKit, CarPlay, Apple TV, HomeKit, iPhone, 3D Touch, QuickType, Safari, iPad, Live Photos, Apple Pay, iMessage, FaceTime, Spotlight, iPad Air, iPad Pro, iPad mini and iPod touch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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