Consumers prefer to do business with companies that care about the environment. According to a 2018 Nielson report; “81% of global respondents feel strongly that companies should help improve the environment. This passion for corporate social responsibility is shared across gender lines and generations.” Making small changes within your company can create an impact on your business bottom line and the environment.





Benefits of using Green practices in your business

Internally: Businesses can start using Green Marketing strategies to cover their product/service development and distribution. A sustainable approach can help companies reduce their operating and production costs.

By reaching a new market of socially and environmentally conscious consumers, the company will also increase sales.

Companies that are sensitive to the environment and social climate tend to attract employees that want to be part of the greater good. A positive corporate culture can help build strong employee retention.

Externally: By committing to be more energy-efficient, reducing toxic wastes and greenhouse gases, recycling and creating less waste, businesses gain a competitive advantage over their competitors. Sharing the same values in protecting the environment will also increase the consumer's loyalty to the brand and continue to build a positive image for the company.

Brands can advertise their products or services as Green and overtime; they can build their reputation and qualify to work with other companies and agencies who prefer to do business with other Green companies who share the same values.

Businesses seeking to convert to Green Marketing can start by implementing Green practices within their processes and slowly take positive actions to encourage change in their industry.

Here are a few examples that will get you thinking about Green initiatives in your business;



