A lot of news coming from the NVIDIA camp today, including some price drops and price announcements.

First up, the high-powered GeForce GTX 780 is getting dropped from $649 to $499, a $150 savings that will bring the GTX 780 into line with the competition of AMD's new Radeon R9 290X launched last week.

Next, the GeForce GTX 770 2GB is going to drop from $399 to $329 to help it compete more closely with the R9 280X.

Even you weren't excited about the R9 290X, you have to be excited by competition.

In a surprising turn of events, NVIDIA is now the company with the great bundle deal with GPUs as well! Starting today you'll be able to get a free copy of Batman: Arkham Origins, Splinter Cell: Blacklist and Assassin's Creed IV: Black Flag with the GeForce GTX 780 Ti, GTX 780 and GTX 770. If you step down to the GTX 760 or 660 you'll lose out on the Batman title.

SHIELD discounts are available as well: $100 off you buy the upper tier GPUs and $50 off if you but the lower tier.

UPDATE : NVIDIA just released a new version of GeForce Experience that enabled ShadowPlay, the ability to use Kepler GPUs to record game play in the background with almost no CPU/system ovehead. You can see Scott's initial impressions of the software right here; it seems like its going to be a pretty awesome feature.

Need more news? The yet-to-be-released GeForce GTX 780 Ti is also getting a price – $699 based on the email we just received. And it will be available starting November 7th!!

With all of this news, how does it change our stance on the graphics market? Quite a bit in fact. The huge price drop on the GTX 780, coupled with the 3-game bundle means that NVIDIA is likely offering the better hardware/software combo for gamers this fall. Yes, the R9 290X is likely still a step faster, but now you can get the GTX 780, three great games and spend $50 less.

The GTX 770 is now poised to make a case for itself against the R9 280X as well with its $70 drop. The R9 280X / HD 7970 GHz Edition was definitely a better option with its $100 price delta but with only $30 separating the two competing cards, and the three free games, again the advantage will likely fall to NVIDIA.

Finally, the price point of the GTX 780 Ti is interesting – if NVIDIA is smart they are pricing it based on comparable performance to the R9 290X from AMD. If that is the case, then we can guess the GTX 780 Ti will be a bit faster than the Hawaii card, while likely being quieter and using less power too. Oh, and again, the three game bundle.

NVIDIA did NOT announce a GTX TITAN price drop which might surprise some people. I think the answer as to why will be addressed with the launch of the GTX 780 Ti next month but from what I was hearing over the last couple of weeks NVIDIA can't make the cards fast enough to satisfy demand so reducing margin there just didn't make sense.

NVIDIA has taken a surprisingly aggressive stance here in the discrete GPU market. The need to address and silence critics that think the GeForce brand is being damaged by the AMD console wins is obviously potent inside the company. The good news for us though, and the gaming community as a whole, is that just means better products and better value for graphics card purchases this holiday.

NVIDIA says these price drops will be live by tomorrow. Enjoy!