[This campaign aims to reverse harmful stereotypes about Latinos/YouTube]

Business mogul Donald Trump has faced harsh criticism for a number of controversial statements made since his campaign for the Republican Presidential nomination began. One group that’s faced the blunt of Trump’s harsh criticisms, Mexicans, has decided to fight back with this thought-provoking ad campaign.

Turn Ignorance Around seeks to reverse various harmful stereotypes targeted towards those in the Latino community.



A new YouTube video features numerous Latinos and Latinas proclaiming various negative labels like “dealer,” “trafficker,” “murder,” and “thief” that have been unfairly leveled against their heritage.



The men and women who make up the video’s cast even wear these labels on their shirts, only to reveal even more once they turn around.

On the back of each t-shirt is a story describing the individual in a way that re-frames the harsh labels unfairly thrust upon them.



Examples include: A professional chef turns into a “dealer of flavor,” a director a “trafficker of stories,” and an actor is described as a “thief of emotions.”

The campaign is not only seeking to reverse harmful Latino stereotypes, but is also squarely taking aim at Trump himself.

The social media hashtag #DumpTrump is featured prominently on both the t-shirts being worn and at the end of the advertisement.

According to the CHIRLA Action Fund, who helped sponsor the campaign, this ad campaign is looking to “present a different take on the anti-immigrant hate speech being spewed in this Presidential Election cycle.”