Description

Figure out which pages on your blog are working the best, and turn them into

series of posts if necessary.

Reconstruct everything from the ground up.

Shuffle the data around, and lump each type of blog post into a group or

category that matches it, with a catchy category name.

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Constant innovation means doing the hard work. Spend time making every

little detail the best that it can be.

Better category grouping means a cleaner architecture, both for your

customers, and for the search spiders.

Revamp your Social Strategy.

You have social media accounts, but are they attracting new users to your

website? Are you getting anything from them at all?

It’s time to engage. Get a Reddit account, sign up for forums that discuss your

business, and get your employees to engage as well.

Every forum post has backlinks available directly in the signature. Every upvote on Reddit increases your visibility.



Instead of having a static page on Facebook to advertise your products and

blog posts, consider starting a group for your loyal fans and how it could

benefit you.

There’s a lot of ways that groups on Facebook can provide far better interaction

and community response. So, give it a try and do some research to help you

make a calculated effort.

Be engaged.

Use social media for your business the same way that you would use it for

your personal life.



By applying the innovation mentality this way, you can find new ways to

promote that your competitors haven’t considered, and you can own those

markets before they become markets.

Don’t use social platforms out of their own scope.

If you are on snapchat, be the content, not the commercial that everyone

skips.

If you are on YouTube, post eye catching, shareable videos hosting your

product as an element, not the focus.

If you are product marketing, review products, both yours and other people’s.

Don’t be an advertiser, be engaged.

Find free site evaluation tools and use them, constantly.

If you are stuck on how to tune your website, then get some analytic data.

There are hundreds of tools out there that will evaluate your website for free

and offer you insights.

Figure out what isn’t working, and try to fix it.

Ask your email list if there is something they would like to see on your

homepage (and include a linked image of the site).

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