Storytelling is one of the important aspects of employee engagement, as it helps employees get a sense of organizational belongings. Every organization uses the concept of storytelling for various purposes like educating employees, inspiring them, or helping them know the rich history or the background of a company. While there are various methods of storytelling, the goal is always to help employees feel at home and treat their colleagues as family members. So, how is storytelling so effective? Let’s have a detailed look in this article.

Benefits of storytelling

Stories could involve different topics related to the company. From the company’s success rate to individual contributions of a particular employee to the cause of the organization, or from strong bonds amongst colleagues to stories about decision making within the organization, stories could range from one topic to another. And all this is done to increase employee engagement. Listed below are some of the benefits of storytelling that could increase interaction and employee engagement and to even help them become one of the best sales trainers in India.

Hearing stories attach employees with emotions, especially when the stories are powerful and can give rise to a strong sense of beliefs, ethics, and values to the employees.

Hearing stories of positive incidences, say for example an employee’s contribution towards the success of the organization, help others to derive motivation from it. And if the story details about the struggles, overcome, and dedication of employees, it would motivate others to do the same.

Stories are a way to shape an employee’s personal views, helps him avoid intra-conflicts/ inter-conflicts/ group conflicts which could hurt the growth of the organization, and help them shape their personalities and behaviours in respect to the organization. This is an effective way to ensure their dedication to the company.

Telling such stories in which employees were part of, or had experienced similar stuffs in life, can give them a sense of encouragement.

One of the ultimate reasons for storytelling is to ensure that all the misconceptions about the company are erased from an employee’s mind. An employee who has faith in his/ her organization or his personal beliefs matches with that of the companies, he/she would always try to work better and contribute to the overall performance and growth of a company.

Conclusion

Storytelling is a much broader concept, which if implemented properly, could bring all the employees of an organization under a common cause. This will not only help the company in the long run but will also ensure the mental satisfaction of each employee working for the organization. So do connect Mr. Akshay Agarwal Founder of The Psychological Solutions.

Also Read 5 Important Skills Every Employee Must Carry