Comcast Still Refusing to Admit it Even Has Broadband Caps As Comcast's broadband usage caps now impact about 12% of the company's userbase (and growing), the company oddly continues to deny it even has caps. In fact, Comcast has gone so far as to scold journalists over the last few years, semantically arguing that because users can buy more data, technically they aren't usage capped. Instead, Comcast wants journalists to call its 300 GB cap a "data threshold," or a "flexible data consumption plan."

And the company continued that trend this week, Comcast CEO Brian Roberts telling attendees of a Business Insider event this week that Comcast doesn't cap broadband usage. "They're not a cap," Roberts told attendees. "We don’t want anybody to ever not want to stay connected on our network." Comcast is, the CEO claims, "just trialing ways to have a balanced relationship." And by balanced, the CEO means you not only have to pay Comcast more money, but the company's own services won't count against what Comcast's own internal documents admit are entirely arbitrary usage restrictions. Comcast has also been going out of its way to demand journalists call its capping efforts a "trial." Why? It's kind of like the boiling frog metaphor. Comcast believes that if it raises the temperature slowly enough, most users won't notice that they're paying significantly more money for the same or less service. It's all a carefully constructed public relations ploy to minimize backlash to what's effectively a glorified (and massive) rate hike. So far that's not working. But Comcast's nothing if not persistent. And it knows that while customers often like to bitch, most of them are either too lazy to take action, or don't have a competing broadband provider to switch to. That's why it's important that users do more than complain on Reddit. They need to So far that's not working. But Comcast's nothing if not persistent. And it knows that while customers often like to bitch, most of them are either too lazy to take action, or don't have a competing broadband provider to switch to. That's why it's important that users do more than complain on Reddit. They need to file a complaint with the FCC , complain to their local representatives, punish Comcast by downgrading their service options, and contact your local media to help raise awareness of Comcast's abuse of uncompetitive broadband markets.







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