The Marvel Experience was billed an immersive multimedia event which allowed fans to interact with their favorite superheroes from the Marvel Universe. The $30 million dollar production was set for a nationwide tour after premiering in Philadelphia in June. However the production was beset by technical difficulties and poor reviews from the press and fans alike.

The remainder of the tour was abruptly canceled by the producers, leaving many ticket holders disappointed, probably less so than those who actually went to the event.

From The Hollywood Reporter:

Producers of the show — which includes 360-degree projections, holograms and a 4D motion ride — said Sunday that its big debut in Philadelphia will be its one and only stop. The Chicago, New York and St. Louis legs have been canceled. Refunds will be available. No reason was given for the show’s abrupt cancellation.

The underlying reason why The Marvel Experience was shuttered was due to the fact that it was an overpriced mall attraction fraught with technical difficulties and poor word of mouth.

Reddit user Trill_McNeal relayed this rather ridiculous anecdote from their visit

We got stuck in the holding chamber between the two domes (where you get the safety briefing from spidey) for about 10 min. The hulk arm that was supposed to open the door at the end of the video malfunctioned and the door would only open a few inches then it shut. The workers just looked at each other and shrugged and let the video play again and tried to open the door at the end. It didn’t open so they let the video play again. It wasn’t a big deal, there were only about 20 people there at that point and we just thought it was amusing.

In his review on Philly.com, Nick Vadala expressed that the lack of cohesion was problematic and that technical difficulties were ever present.

At various stages, video screens froze and restarted themselves entirely. At others, Halloween costume-quality props hung a cheap pall over the Marvel Experience’s shot at being immersive. Not exactly what you’d expect for about $50 a person.

Interestingly enough, The Marvel Experience had already been retooled after its initial test run in Arizona last December. It seems as though Hero Ventures was never able to execute their vision. This seems to be a trend as they were also behind the abomination that was Spider-Man: Turn Off The Dark.