Pittsburgh Steelers running back DeAngelo Williams feels so strongly about “this entitlement age” that he revoked his daughter’s participation ribbon after she failed to place in a field day activity at her school.

“I took her Field Day participation ribbon and gave it back to her teacher…then she went out and won 1st place in the next event,” Mr. Williamsposted on Instagram Thursday.

The 33-year-old father said his little girl was so excited after she was handed a participation ribbon for finishing “fifth or sixth” in her first event.

“I was like, ‘No baby girl. You didn’t win. You got one for participating. Give me that, you didn’t win anything. I’m taking it back,’” Mr. Williams said in a subsequent video posted on Instagram.

He said he told his daughter that if she wanted a ribbon, she’d have to finish in the top three and earn it, which is exactly what she did in the next three events.

“I don’t believe in participation trophies,” Mr. Williams said. “I hate this entitlement age.

“We are the reason that kids are entitled right now,” he said in a second video. “I, for one, feel as if this entitlement age for kids started with us and it has to end with us.”

Steelers linebacker James Harrison made headlines for a similar stunt in August of last year, stripping his two sons of participation trophies they received “for nothing.”

“I came home to find out that my boys received two trophies for nothing, participation trophies!” Mr. Harrison, 37, wrote on Instagram at the time. “While I am very proud of my boys for everything they do and will encourage them till the day I die, these trophies will be given back until they EARN a real trophy.”