BLUFFDALE, Utah — AT the Husband and Wife lingerie store here in Mormon country — where babies are welcome amid the sex toys and the motto is “Classy, tasteful and comfortable” — no one had heard of it.

At the Allami smoke shop across the street, adjacent to a hypnosis center that can help you stop smoking, they were disturbed by it. Down the road at Quiznos, the young man making subs went on a rant about his insular community’s compliance with the government’s intrusions into Americans’ private lives.

Indeed, this valley of subdivisions, sagebrush and one of the remaining polygamous sects gets more exercised about the letter “c” — there’s a Kapuccino cafe, a Maverik convenience store and a Pikasso print shop — than they do about the National Security Agency’s secretive new $2 billion, one- million-square-foot data death star.

As Mark Reid, Bluffdale’s city manager, told The Times’s Michael Schmidt, the community’s initial excitement about new jobs faded because many of the data analysts are elsewhere. The good jobs, he says, are for security dogs who have a “plush” kennel.