Newsagents around the country are set to take controversial online betting outfit Lottoland to the nation's competition regulator, re-igniting a campaign that had ended with the federal government banning wagering on international lotteries like MegaMillions in the United States.

The Herald earlier this week revealed a separate complaint, understood to have been lodged by another wagering company, had sparked an Australian Securities & Investments Commission inquiry into Lottoland, which has offered new betting products since the ban.

News and lottery agents remain unhappy that controversial wagering operation Lottoland has new products which are still advertised as lotto. Credit:Rebecca Hallas

Australian Lottery and Newsagents Association boss Ben Kearney on Wednesday said his organisation — which represents more than 4000 newsagents and lottery ticket sellers — was concerned that "Lottoland seems to be continuing an approach that may confuse and potentially mislead Australian consumers" despite the prohibition on betting on international lotteries.

"It continues to use somewhat questionable methods that make Lottoland look like something they are not, and this is something we are looking in to and that we will write to the Australian Competition and Consumer Commission to raise our concerns," Mr Kearney said.