Like most overly obsessed Apple fans, I watched the 2013 WWDC keynote live, sharing a screen with my Twitter stream. The opening was a predictable recap to get the audience up to speed and announce small updates. Then we were told about Apple’s latest innovation, a cylinder-shaped MacPro. Twitter lit up with approval.

As exciting as the MacPro update was (it had been a while), we were still on the edge of our seats. The design community, and especially those who I follow on Twitter, were interested in one thing—the iOS 7 design as reimagined by newly named director of Human Interface design and famed product designer, Jony Ive. Finally we were there. Following a short introduction and overview of iPhone stats and highlights, Tim Cook passed to a prepared video with Ive to introduce us to iOS 7 and the annoyingly coined, new flat design.

“With what we’ve been able to achieve together, we see iOS 7 as defining an important new direction, and in many ways, a new begining.”— Jony Ive

Twitter lit up with approval. And disapproval. And anger. And confusion. And then dissaproval of the anger and confusion. Perhaps the best tweet came from Wilson Miner, “’Polarizing’ indeed.” Outside of those who hang in the middle, we tend to see the same thing happen every time a controversial design is released.

We see designers run to their corners.

On one side, wearing the blue trunks, we have designers who believe the subpar work they’ve seen should be redesigned by the community, to show how easily improvements could be made. In the opposing corner, wearing the almost-unnoticeably-lighter-but-they-swear-the-color-is-a-different-blue trunks, we have the (mostly more established) designers who believe these unsolicited redesigns are both unwarranted and unbeneficial.