HOLLYWOOD, Calif. — Drew Rosenfeld has announced he is expanding his Genuine Sin VR virtual reality production company by tackling a robust slate of projects for 2017, partnering with companies like Adam & Eve Pictures, Penthouse and Hustler.

“We’ve been working in the mainstream on some cutting-edge projects which is where the technology is pouring out from, but because of our over 20 years of experience in the adult movie business, we’re adapting this revolutionary VR platform to sex projects for a number of companies that want to work with us, including Adam & Eve Pictures, Hustler and Penthouse,” said Rosenfeld.

His background includes serving as the head of production for Larry Flynt's Hustler Video more than 10 years, after running his own full-service shoot facility for 10 years.

“This is a market that’s ready to explode and we're open for business to help your company create a very special VR movie,” he added. "We're ready to shoot anything from a single sex scene for streaming to a big budget feature movie depending on your needs."

In addition to movie production, including photography, multi-camera staging and shooting, Genuine Sin VR is a full-service virtual reality facility that offers VR production, VR stitching, editing and also full VR optimization of content for streaming.

"We can stream your content hosted on our Genuine Sin CDN via our customized player which is amazing," Rosenfeld offered.

Genuine Sin VR's producer/director Dave G. stated, "You don't need special glasses or goggles to get the VR experience with our technology. You can go where you want, see what you want, just by viewing on your cell phone or on your computer screen."

Genuine Sin VR’s work with Adam & Eve Pictures resulted in a 2017 XBIZ Award nomination for Best Sex Scene — Virtual Reality, for "The Sorority Sex Party Experience."

"It's still early in the VR revolution but we have the technology to create the total VR experience for whichever company wants a first class project," Edwards remarked.

Among the full slate of Genuine Sin VR projects for 2017 is a VR comedy title planned by parody director Will Ryder. "I was sitting on the sidelines of the VR revolution doing my other writing projects but when Adam & Eve and Drew talked with Scott David and me and I saw some of Genuine Sin's work, I decided I could be persuaded to write a script for an original VR comedy feature and make some movie magic in 2017," Ryder said.

To view a sample of Genuine Sin VR, visit GenuineSinVR.com. In addition to Rosenfeld and Dave G., the Genuine Sin VR team includes Jose Cardemas as technical director. For content, sales, business opportunities or to discuss a new project, contact Drew Rosenfeld at (818) 231-4323 or DrewR@GenuineSinVR.com.