The sport began to bring huge profits in prehistoric times. People from all over Greece gathered to participate in the Olympic Games, which powerfully stimulated trade. In ancient Rome, the battles in the Colosseum arena, or rather, betting on the outcome of these fights, could literally leave some people without a roof over their heads.

But not only bets and the influx of spectators during the competition can increase revenue. In the twentieth century, there was a practice of applying advertising emblems to sports uniforms, as well as attracting investors from outside, with the aim of financing athletes or entire teams.

For unknown clubs, the problem of monetization is critical. Local matches are not interesting to everyone, and sponsors for such teams are difficult to find. This, however, does not mean that advertising and income should be small. Local sports clubs may feel left out and not interesting.

MyTVchain can solve this problem.

The platform allows even the tiniest clubs to monetize their content. Thanks to blockchain technology, both the club and the spectator are rewarded for the content they created or viewed. In addition, clubs do not need to pay to post their content on the platform.

Thus, thanks to MyTVchain, local clubs can increase their audience and monetize their content (which can also be various — from training to charity events, you can put all of this up on the club’s page on MyTV!). The project is already supported by several Olympic committees in France. With MyTV, they were able to increase their audience and significantly expand the coverage of their broadcasts in France and around the world.