Since 1985, Bowler has been building extreme competition cars in the UK and is best known for its hardcore rally raid off-roaders based on Land Rovers. Today marks a new chapter for the British off-road racing specialist because, in a surprise move, Bowler has been acquired by Jaguar Land Rover's Special Vehicle Operations.



It isn't known how much the acquisition cost Jaguar Land Rover, but the automaker believes Bowler's experience with "all-terrain vehicle dynamics, low-volume production techniques, and proving the durability of components under extreme conditions" is "highly sought-after."