Medical marijuana is already legal in New Jersey. And during primary season, both gubernatorial candidates signaled support for decriminalizing and or legalizing cannabis.

Now, interested parties are making plans to participate in the market. And, if attendance at the New Jersey CannaBusiness Association conference is any indication, there’s a lot of pull for an idea that isn’t even legal yet. The group’s third conference sold out.

The association partnered with the Athletes for Care organization, a coalition of former professional athletes who promote responsible use of marijuana as an alternative to opioids, among other ideas. The groups work to educate the public and lawmakers on the topic, with hopes that a new administration will welcome a bill to legalize recreational use.

“If we come to fruition in an adult-use market, we would be the second largest market behind California,” said New Jersey CannaBusiness Association President Scott Rudder. “So, you look at the numbers Colorado brought in, people often talk about Colorado, they brought in $1.3 billion in revenue in 2016 and they’re already blowing past that in their own projections for 2017.”

“What our goal is, is to have this sealed up, voted on and signed within the first 100 days of the next administration,” said Sen. Nick Scutari. The democratic lawmaker has introduced a bill to legalize recreational marijuana in the state.