Harry Potter, Batman and even Nicole Kidman have all been bitten by the Twilight phenomenon.

DVD and Blu-ray sales of the cult teenage vampire film have reached a record-breaking 264,077 in its first week on shelves in Australia.

It means Twilight is the best selling Sony Pictures Home Entertainment DVD title in the first week of release in the past five years, beating out Australia, The Dark Knight and the past two Harry Potter films.