While planning for his administration’s approach to combatting the opioid epidemic, President Trump envisioned a gruesome visual advertising campaign that would “scare kids”: I want “the most horrifying ads you’ve ever seen.”

“We need people dying in a ditch. I want bodies stacked on top of bodies,” Trump told White House counselor Kellyanne Conway last January, according to a new book by former White House staffer Cliff Sims which was obtained by Politico. “Do it like they did with cigarettes. They had body bags piled all over the streets and ugly people with giant holes in their faces and necks.”

Trump was reportedly less impressed with a plan to launch a website where people could post about their personal experiences with the opioid crisis.

“Me telling people to sign up on a website isn’t going to do anything,” Trump said reportedly said. “We need to scare kids so much that they will never touch a single drug in their entire life. Next thing you know, the kids don’t want to be ‘cool’ and smoke anymore.”

The new book, “Team of Vipers: My extraordinary 500 days in the Trump White House,” will reportedly be released on Monday.