As a musician, there is no greater gamble than going independent. Without the financial support provided by a record label, all expenses for touring, marketing, and promotion come out of the artist’s pocket. That being said, independence grants one the rights to their masters, giving them the power to do with their music as they please. Freedom in today’s market means that indies can operate their own crowdfunding campaign or direct to fan e-commerce store.

After struggling to release a new album for over two years through a record label, it’s easy to see why Delta Rae were enticed to leave and progress on their own. Leading a crowdfunding campaign and independent distribution plan left the release of their two upcoming albums completely in their hands, and nobody could have predicted the colossal support the band received as a result.

What Happened?