If I felt good about Bell and his potential after this season, I would consider doing a deal that comes in below the franchise mark but over the $10 million threshold that would reset the marketplace for running backs. I could see the Steelers doing a deal that puts him at or near $11 million annually on a four- or five-year contract. This would not only show the football world that Bell is a valuable member of the squad, but it would establish the mark for multipurpose backs with three-down capability (like Arizona's David Johnson). Naturally, the Steelers have plenty of leverage to wield the hammer in negotiations due to Bell's off-field issues and injury concerns, but they could reduce the guaranteed money in the deal and tie in some clauses related to his character.