Xiao Zhu, a Chinese company that sells air purifiers, has a vested interest in helping the country to solve its terrible air pollution problem, one that kills more than half a million people each year. It is currently drawing attention to the crisis with a head-turing ad campaign called Breathe Again, in which it projects the faces of crying children onto the pollution billowing forth from Chinese industrial plants.

Says Design Boom:

Visualized on the cloud-like canvases were dozens of pictures of Chinese youth, shown in numerous stages of dismay, pain, and ultimately suffocation. Xiao Zhu filmed the social movement and released it to the masses with a simple message with no room for interpretation, "Clean the air. Let the future breathe again."

According to The Verge, the person seemingly responsible for the campaign has put out similarly avant garde public art pieces before, such as shark coffins meant to point out the tragedy of killing these animals for shark fin soup.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Source: Design Boom via The Verge

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io