British Fashion Council (BFC) has launched the BFC Foundation Covid Crisis Fund, pledging £1 million towards creative fashion businesses and individuals during the COVID-19 pandemic

The BFC has generated £1,000,000 of emergency funds for the launch, with the majority going towards supporting designer businesses. A portion of funds have also been allocated to students, underpinning the future generation of creative talent.

This has been made possible through pooling the BFC talent support grants that would have traditionally been awarded for either early stage showcasing support or business growth and promotion.

While £1 million is a great start, the scale of the need is much greater and BFC has called on both Government to step in to work with them on significant industry stimulus, and on the industry and individuals to support the Covid Crisis Fund through donations, so that more businesses can be supported at this time.

As a not for profit, the BFC can act as a vital resource during these uncertain times. Since the beginning of the crisis, BFC has worked tirelessly to both brief Government on the challenges and keep stakeholders up to date.

With this new fundraising campaign, the organisation seeks contributions that will be crucial to the survival of designer businesses led by creative talent who inspire the global industry.

The crisis has seen creative businesses fighting on several fronts. BFC calls for support for liquidity in the form of grants or long-term low risk loans that address retail cancellations and sell through guarantees and in turn will help businesses address disruption to supply chain and a potential domino effect of failure.

BFC also asks for rent holidays for office and retail stores to further protect employment. As a member of the Creative Industries Federation, BFC has also campaigned for additional financial measures to protect the income of creative freelancers who play such a significant role in the fashion industry.

Caroline Rush, Chief Executive BFC told The Wordrobe: “Now more than ever, we are committed to support the businesses and people that make up our industry.

With the BFC Foundation Covid Crisis Fund and the donations raised, our hope is to support those British businesses that need additional subsidies, beyond Government stimulus available, to address their most urgent challenges.”

Applications and mechanics for funding from the new BFC Foundation Covid Crisis Fund will open within the next 7 days, with applications closing on April 10th.

Guidelines/criteria for businesses to apply are as follows:

• Applicants should have an established designer fashion business.

• The applicant’s collection should consist primarily of womenswear, menswear, accessories, millinery or fine jewellery – not bridalwear of childrenswear.

• The applicant’s company should be based in the UK and be registered with Companies House or a sole trader.

• The applicant’s company should be majority-owned by the Designer / Creative Director & not have had outside equity funding in any material amount.

• Grant money requested should relate to a clear purpose to support the business survive over the next year.

Find out more and apply via britishfashioncouncil.co.uk