The Kardashians aren't the only ones able to make a career from posting on social media. A new wave of dogs, cats, monkeys — and even a possum — are fetching big bucks and wide followings as influencers on social media. Star pet talent agent Loni Edwards has a roster of unique clients include @realdiddykong, 2 monkeys with over a million Instagram followers; @hamlet_the_piggy, with over 300,000; and @itsmesesame, the rescue opossum with over 62,000; and @lionelthehog, who boasts over 130,000 followers. The pet influencer business has become so huge that some of these furry faced stars, who have more followers than a lot of humans, need representation to handle it all. "Influencer marketing has become a big thing - now pet influencer marketing is the biggest thing because pets tend to perform better on social media," Edwards, founder of The Dog Agency, told CNBC's "On the Money" in an interview. "Everyone loves them, they make people happy, so then people like the brands as well because the content is making them happy," she added.

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Edwards started her agency in 2015, and her clients currently range from a Corgi with 53,000 Instagram fans to Crusoe the Dachshund, who has an impressive 2.5 million followers on Facebook. Edwards said it's not just pet related companies that are working with these animals. "The brands are all across the board, we started mainly with pet brands, but now we work with brands in every vertical from hotel companies to cleaning products to movie studios,: she added. So how much are these animals fetching from sponsorships? "Influencers on the larger scale with millions of followers are getting around $15,000 per sponsored post. So a lot of money can be made if you have a large following," Edwards told CNBC. Edwards didn't always envision herself running a pet management company. In fact, the 33 year-old Harvard Law grad started out at a large firm in LA. However, Edwards said she soon found herself wanting to do something more entrepreneurial. "I started emPOWERED a tech enabled fashion company that received a utility patent on adding phone charging capabilities to handbags and luggage," she told CNBC.

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