The added controls are coming alongside Siri privacy improvements on Apple's end, including limits on the amount of data available to human reviewers as well as a switch from contractors to internal staff.

Apple's move comes as part of a larger industry response to reports that companies were listening to voice recordings for quality control purposes, including Amazon, Facebook and Google. It's an acknowledgment that people want their commands and voice chats to be kept as private as possible, even if there are tight controls over what human reviewers can hear.