(Top) Jars of marijuana and person rolling a joint. Photo by Wesley Gibbs on Unsplash. (Bottom) “Drake, Telenor Arena 2017” by NRK P3 is licensed under CC BY-NC-SA 2.0.

Drake is the latest celebrity to partner up with Ontario based company, Canopy Growth Corporation. They have entered into agreements to launch the More Life Growth Company, a fully licensed producer of cannabis-based in Drake’s hometown of Toronto, Canada.

“When we first began talks with Drake we were extremely inspired by and aligned with his vision to bring best-in-class cannabis products to the world,” said Mark Zekulin, CEO, Canopy Growth Corporation. “Drake’s perspective as a cultural leader and entrepreneur combined with Canopy Growth’s breadth of cannabis knowledge will allow our new company to bring an unmatched cannabis experience to global markets.”

Drake’s eclectic career includes experience across a wide variety of industries including music, television, film, fashion, sports, brand development, content curation, and social and digital media strategy. Having launched numerous successful brands over the past decade, he is uniquely positioned to bring his innovative eye to the recreational cannabis industry.

“The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting,” shared More Life Growth Company founder, Drake. “The idea of being able to build something special in an industry that is ever-growing has been inspiring. More Life and More Blessing.”

Proudly based in Drake’s hometown of Toronto, More Life is centered around wellness, discovery and overall personal growth with the hope of facilitating connections and shared experiences across the globe.

“All in all, we couldn’t be more excited to partner with Drake to bring his vision for the More Life Growth Company to global cannabis markets,” concluded Mr. Zekulin. “We anticipate a long, successful, and mutually beneficial working relationship.”

In connection with the launch of the More Life brand, a previously wholly-owned subsidiary (the “More Life Growth Company”) of Canopy Growth, has issued shares to certain entities that are controlled by Drake. Following the issuance of the shares, Drake holds a 60% ownership interest in the More Life Growth Company, with Canopy Growth retaining a 40% ownership.