'Death's not great for selling yoghurt!' writes AL Kennedy but, she argues, it's empowering to reflect on our mortality.

"Death's not great for selling yoghurt" writes AL Kennedy, "but making Death dance through a culture seems to do more than reinforce dominant ideologies....it can lend power to the powerless".

She says for millennia, the human race has searched for everlasting life.

Instead of resisting our mortality, she argues that it's empowering to reflect on it.

Producer: Adele Armstrong.