The battle between internet-only giants like Netflix NFLX, +0.78% and Amazon AMZN, +5.69% and the rest of the media industry is heating up, and the brawl is easily viewable across your smartphone and television screens.

You may also see it on your monthly credit card statements.

Netflix and Amazon have set their sights, and budgets, on original movies and television series, and the commitment will see through the next year at the least. Their content has become such a big hit in the media industry — and won so many awards — that traditional networks are being forced to expand into the digital world with their own subscriptions.

“Some of the content [online streaming service companies] are providing is different and standout content,” said Tim Westcott, senior principal analyst of television at global research firm IHS Markit. “Not everything exclusive they made has been successful but they just made enough content and noise to make a splash with it.”

You may be familiar with some of Netflix’s originals, such as Emmy Award-winning “House of Cards” and “Orange is the New Black” from 2013. Or you may have heard the buzz over the company’s revivals of fan favorite shows like “Fuller House,” which was popular in the ‘90s and has a second season coming out in December, and early-2000s hit “Gilmore Girls,” launching at the end of next month.

It’s no longer uncommon to hear of a new show or movie produced by one of the original television streamers. Amazon has been advertising its series “Good Girls Revolt” on television, for example. Other companies are following suit, such as online television hub Hulu and even YouTube, the online video channel Alphabet’s Google GOOG, +2.39% acquired 10 years ago, which last year rolled out Youtube Red, an ad-free subscription service of music and videos, some of which are originals.

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Though these shows are certainly talking points in conversation and social media, the subscriptions can add weight to monthly bills. This business model is becoming the norm, so while jettisoning cable might seem like a money-saver, adding streaming services along with Spotify and Pandora for music, newspaper subscriptions and gym memberships, and, of course, mobile phone service — it adds up fast.

“There is so much talk about cord-cutting and how expensive cable bills are, which they are, but when you add up all the subscriptions, I’m not sure it’s a whole lot of savings,” Verna said.

Traditional companies are stepping in, such as HBO, the premium cable network owned by Time Warner US:TWX, which announced earlier this year that it would match the 600 hours of original content Netflix has planned for all of 2016. HBO offers HBO Now, a subscriptions-based service for all of its original shows and movies without the need for a cable package. Viacom, the network for channels such as MTV, Comedy Central, Nickelodeon and VH1, is exploring a merger with CBS US:CBS in part to attract the young viewers shifting their attention to streaming services.

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Not only does the digital world connect companies to younger viewers, but it may offset viewer losses as more people cut the cord on their pay-TV subscriptions. Numerous cable companies have seen a decline in subscribers this year. Meanwhile, Netflix recently announced during its stronger-than-expected earnings report that the company saw a jump in new subscribers this quarter despite a price hike during the summer. Amazon beat expectations when it reported its earnings in late July as well, partly due to its e-commerce sales and membership growth.

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But those traditional media conglomerates have a long fight ahead of them. Netflix and Amazon are spending big to release original programming, and have outspent major companies such as CBS, HBO and Turner. Netflix and Amazon spent a combined $7.5 billion last year, only below the budgets of media companies Disney DIS, +1.43% at $11.8 billion and NBC at $10.3 billion, according to research firm IHS Markit.

The traditional companies are still relevant though, Westcott said. They can offer live television such as sports, reality shows and news.

“What Netflix and Amazon are offering is mainly TV series, dramas, movies that you don’t need to watch live,” Westcott said.