Gather Insights Immerse yourself in the problem space to better understand your users and market. This allows you to build empathy and, ultimately, generate products and services that people need and want. This step involves getting out from behind your desk and exploring the world through new perspectives. When we experience the way our users live their lives, we build empathy, which is the root of authentic, creative idea generation. Learn more

Ideate Push yourself and your team to generate new ideas using well-proven methods and prompts. This phase will take you through a process, that moves from creating a large number of ideas to prioritizing and refining the best ones. The methods will allow you to both explore a creative space and get everyone on your team on the same page. Learn more