Newly released data on Tuesday suggests that millennial males are less interested in female breasts than prior generations, signaling a significant cultural shift in America and the United Kingdom.

The information, released by mega online porn purveyor PornHub, shows that the viewing habits of most young males had swayed considerably since the Internet entered the homes of most people over the last three decades.

According to PornHub, young males between the ages of 18 to 24 are nearly 20 per cent less likely to search for breast-related content then males in older generations.

Men raging from 55 to to 64 were 17 percent more likely to look for breast-related content.

Keywords, however, such as 'Big natural boobs' are still popular in the PornHub universe, ranking fourth among all searches on the site.

PorrHub says that males between 18-24 are nearly 20 per cent less likely to search for breast-related content

To put the stats in perspective, 1.5 per cent of all daily searches are breast-related, which still equates to millions of page views.

To breakdown the numbers more precisely, 0.89 per cent are for large breasts, 0.29 per cent are for natural breasts, 0.09 per cent search for small breasts with fake breasts coming in last with 0.06 per cent.

The data reflects online viewing habits only.

The drop-off is notable if compared to 2013, when search for breast-related content began to show signs of a significant decline.

Searches for fake-breasts also took a tremendous hit, and mirrored cultural trends especially in the United States and across the pond in the UK.

In 2015, doctors in the UK recorded a 20 per cent drop in women seeking breast augmentation surgery

The United States in 2013 saw 38,000 women opt to get breast implant removal surgery, sighting regret as the motive

In 2015, the British Association of Aesthetic Plastic Surgeons (BAAPS) witnessed a 20 percent drop in breast augmentation, according to Playboy.

In that same year, the American Society for Aesthetic Plastic Surgery said that they performed 38,000 breast implant removal surgeries, with the majority of women saying they regretted the decision to move up in cup size.

Jackie Lewis, a plastic surgeon consultant, told The Telegraph that breast implants were 'a fashion thing' that has since lost some of its luster.

'It was the "in" thing to be big breasted, this whole "I’m a Baywatch bimbette,’” the consultant added.

Professor of communications and media at Robert Gordon University Sarah Pedersen echoed the idea, saying trends have a tendency to suffer from backfire.

'We tend to have responses against what was previously in fashion,' said Pedersen.

Experts say the 'big boobs' trend is experiencing a backlash after riding a wave a popularity for years

And the trends that are occurring in society are reflecting the preferences of viewer habits online

'It tends to go in peaks and troughs. At the moment larger breasts are out though I’m sure they’ll come back. We tend to react to what went before.'

The same thing is also true of porn, according to Vice President of PorhHub Corey Price.

'What I can say for certain is that people have an eclectic taste when it comes to their porn consumption,' the executive told Mel Magazine.

'Everyone has their own preference. What might be a turnoff for someone, might be a turn-on for someone else. That, in an essence, is the beauty of porn,' he added.

It should be noted that PornHub is not an accredited scientific institution and their findings likely need more study.