Launch a Product like Steve Jobs

It’s not new for Apple to surpass their target sales nor sold iPad with 300, 000+ in a day. So what’s Steve Jobs’ secret sauce in launching a product?

In article on blog.kissmetrics.com, it was said that whenever Steve launch a product, he gave emphasis on the feasibility of the product rather than talking about its features and self promotional braggadocio.

Basically product that answers this question: How will this new gadget helps in solving problems? How will it give convenience?

People, Not the Product

Rarely do you hear Steve Jobs talking about the various features of Apple products. Standing on stage, he doesn’t push the speed of the iPhone’s processor or the screen resolution, for example. He knows most people don’t care, and the ones who do can easily find that information on Apple’s website or product literature.

Instead, he goes out of his way to emphasize how the product affects you. He talks about how annoying it is to carry both a phone and an MP3 player and how, with an iPhone, you’re condensing them down to one easy-to-carry device. It’s about simplicity, productivity, style — all things he knows people are interested in.

Related: The Handy Checklist to a Successful Trade Show Appearance

Get Help from Opinion Leaders

Apple has a knack for getting bloggers and other thought leaders on board before their product launches. What really sets them apart, though, is they get everyone talking months before the product launches, usually before there’s even a demo for anyone to see. No one is talking about what the product does; they’re talking about what it might do.

Be Revolutionary

Their products aren’t incremental advances; they are revolutions. They change the way we think about the entire product category, and whole industries have to shift just to keep up. And people talk about it, not just because Apple decided to stage an event, but because it’s real news.

Related: The Checklist every B2B Singaporean Company Needs to Hold Smashing Events

Can you do the same thing?

I think so. Maybe your company doesn’t have quite the reach Apple does, but every company, no matter how small, has the opportunity to revolutionize their business. Do something none of your competitors have ever done before, take a position that’s bold and imaginative, paint a picture of the future that your customers want to live in, and then put your whole company into motion creating that vision.

Real marketing is when you aid problems and create solutions for your customers. That’s what Steve Jobs did.

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