The internet is a fickle mistress, but when plied with social media and shameless plugs, she can bring great success. The internet celebrities discuss how they've expanded the reach of their empire through the use of self-promotion. Or how it all kind of just happened by an enormous stroke of luck.

Participants:

Graham Stark

Paul Saunders

Yahtzee Croshaw

Joshua Ovenshire

John Bain

Greg Tito

Main panel room sponsored by SMITE.