Neighbors of Brian McGowan are protesting his apparent lack of Christmas decorations, leading a social media campaign with this image.

STATEN ISLAND, N.Y. -- One man's refusal to decorate his home with Christmas lights has launched an entirely new boycott among fed-up Staten Islanders.

"Boycott Brian McGowan's Lawn" was created by St. George resident Bryan McGuckin in response to his neighbor's apparent lack of Christmas decor.

Inspired by the "Boycott the Staten Island Mall" Facebook group of more than 32,000 members, McGuckin decided to take action of his own.

"After seeing all of the press and attention of the Boycott the Staten Island Mall group, I was inspired to fight against my neighbors who were trying to remove my cherished traditions," McGuckin said.

He proposed getting a group together to sing carols on McGowan's lawn, in the spirit of the other boycott group's weekend Christmas carol protests at the mall.

Friends and acquaintances joined in on McGuckin's frustrations, however, McGowan said the protest consisted only of McGuckin and his cousin.

"Even though these Christmas decorations are outside of someone else's home, not my own, I still feel like going to see the lights at Brian McGowan's house was an important tradition in my my family," said Laura Bruij-Williams of Westerleigh, who created the Facebook page for supporters of the boycott.

McGowan, who has decorated his front lawn every year and says he's been friends with McGuckin for the past 15 years, said he cut back on Christmas lights out of cost-cutting concerns. When McGuckin brought up the changes, he seemed angry, but McGowan was shocked to see the comments on social media his neighbor was making about him the next day.

"I don't understand how someone who doesn't even put up their own Christmas lights can come try to tell me how I should be putting up mine," McGowan said. "I used to give him and his family cookies and hot chocolate while they looked at my display in lawn chairs. I think he's got some nerve trying to tell me these things."

McGuckin proposed to his supporters in the boycott group that they sing Christmas carols on the mall group's page, but was promptly booted from the group.

Neighbors Brian McGowan and Bryan McGuckin pose together. McGuckin is leading a boycott against his neighbor for his apparent lack of Christmas decorations.

"I was pretty hurt," he said. "I mean we're fighting the same fight. I rely on someone else to provide my family and I our cherished traditions. And a neighbor's house is something I see almost every day."

"I was hoping to join them as they marched past Santa, and the nativity scene and then outside to the huge Christmas tree to really get our message across that removing all things from the Mall and our neighborhoods is unacceptable," McGuckin said.

His Facebook group now has 60 "likes."

"Everyday I'm slapped in the face with the eradication of my cherished traditions," he said. "Just like all those people who rely on the mall to entertain and fill their family with the Christmas spirit."