Iconic Australian brand Holden has announced that it will be ceasing sales of all 4WD vehicles in its range.

The move is an additional response to the controversy surrounding a Holden advertisement being displayed on a YouTube video supporting the MGTOW (Men Going Their Own Way) movement.

A Holden spokesperson explained this move in detail.

“Holden understand that the MGTOW movement is all about supporting men who want to disengage from our anti-male nanny state, and the one sided demands of modern women. Jumping in a 4X4 and heading off road is an all-too effective way of doing just that, even if only for a day.

Our Colorado and Trailblazer 4WD ranges reflected the values of freedom, autonomy and masculinity. These values are shared by the MGTOW movement. Such values are wholly incompatible with Holden’s desired brand identity. Therefore effective immediately our 4WD products will be withdrawn from sale.”

New direction for Holden

To fill the newly created gap in their product range Holden has commissioned a new politically correct concept, code-named “Slot Car”. Leveraging GPS technology this car will ensure men can only drive to female endorsed locations. Destinations such as work, home and the supermarket are in. Heading out bush or down to the local pub? Unacceptable! The on-board computer will immediately pull-over and notify the man’s wife or girlfriend.

No wife or girlfriend? No problem. Female dependents and children will assigned to any unencumbered men under a proposed partnership with the Department of Human Services.

Finally to consolidate Holden’s new politically correct, female-endorsed identity, its slogan will change from “Let’s Go There” to “You’ll go where I tell you to go”.