After the accelerated growth of the Black Lives Matter movement, many racists across America have gone on a barnstorming campaign, posting the catch phrase White Lives Matter (WLM), to counter a message they believe is playing a part in a systematic devaluing of white culture –– even orchestrating what they call a “white genocide."

Since then, the Texas-based neo-Nazi group Aryan Renaissance Society (ARS), a member of the white nationalist coalition United Aryan Front, has attempted to capitalize on this momentum by promoting WLM as “a movement dedicated to [the] promotion of the white race,” according to ARS documents.

While its unclear if WLM is a group attempting to create this alleged movement, claiming to have “representatives in various states” or a pet project of ARS, members of ARS encourages sympathetic whites who want to spread the WLM message to contact ARS members.

Tennessean Rebecca Barnette, a member of ARS, ran one of the WLM Facebook pages (until it was shut down). ARS member Scott Lacy appears to manage the White Lives Matter Texas and Oklahoma Community Facebook page, posting family photos on the Facebook profile. To top it off, ARS also claims to be “the leading force behind the WLM Movement.”

But the “white lives matter” message is not as simple as it seems. Much like the Council of Conservative Citizens (CCC), which inspired Dylann Roof to kill nine people last year in Charleston, S.C., ARS also promotes the false black-on-white crime narrative.

The fliers promoting WLM also includes the ARS logo, a lightening bolt and runic symbol drawn over a phoenix –– a Greek mythological bird that arises from a tragic death, representing, according to ARS, the “Strength, Defiance, Perseverance and Nobility” of the “Aryan Spirit.”

ARS members in southeast Texas have so far taped fliers on bathroom walls, light posts and bus stops that read, “It’s Not Racist to Love your People,” including the hashtag #whitelivesmatter. But ARS has gone farther than simply handing out fliers to promote its message. The group organizes social gatherings to build a sense of camaraderie among supporters, and plans to organize a campout around Houston, Texas, next month.

Divine Truth Ministries (DTM), an anti-Semitic religious sect, also is planning a White Lives Matter rally coinciding with Adolf Hitler’s birthday in April to “promote the idea that Whites have a right to live, and without fear; and to secure the existence of our people, and a future for white children” –– a not too subtle nod to David Lane’s infamous “14 Words.”

Describing itself as a “network of dedicated White Separatists diligently striving to impart a New Racial Consciousness to Aryankind,” ARS has plans to create an “Aryan oligarchy based on genetic aristocracy” to “enhance the [white] Race.”

This ethnic state –– a pipe dream held by most white nationalists –– will be carved out within the United States. “Areas have already been earmarked in anticipation of this eventuality, such as the American Northwest and Western Canada,” ARS claims in its Ten Point Position Statement.

To ARS, an “autonomous Aryan Society” will keep whites safe from racial genocide and “the ongoing… bastardization of the white race, racial integration…[and] inter-breeding.”

Presenting itself as a family-friendly environment, ARS encourages members (and those supportive of the WLM message) to bring their wives, girlfriends and kids to social gatherings and campouts, hoping to build “a renewed racial consciousness.”

One photo from an ARS party showed Ron Price and his son giving the Nazi salute. Others include Nazi flags draped in the background. In photos from one event in August 2015, ARS members held WLM signs alongside a procession of cars driving to a public memorial service for the Harris County Deputy Darren H. Goforth, who was shot and killed in Cypress, Texas.

Barnette, the Tennessee member of ARS, unsuccessfully organized a “social media” protest in August 2015 against a BLM rally in the Johnson City, Tenn. Responding to the BLM demonstration, she said, “(We) have a small army ready to blow their little party out of the water … in the proper way,” according to a Johnson City Press news article.

Besides Barnette’s membership in ARS, she also describes herself as a “revolutionist” wanting to “create a new world for [white people].” Barnette has also written “Bolts to the Sky,” on her Facebook wall, a slogan predominately used by the violent Tennessee racist prison gang Aryan Nations.

From ARS member Doug Chism, who has a large “White Lives Matter” sign posted outside of his house, to Barnett who calls herself “a soldier…warrior [and] fighter…” for the white race, ARS claims it is “committed to whatever is necessary” to “return…[a] sense of pride” to “the Aryan race.”