Pro-life groups are calling on the U.S. Postal Service to create a new “Choose Life” stamp to honor children and the mothers who gave them life.

One News Now reports Larry Jacobs, managing director of the World Congress of Families, is leading the effort.

“… Just like we have [‘Choose Life’] license plates in some of the states … there’s no reason we can’t we have a ‘Choose Life’ stamp as a commemorative stamp at the national level,” Jacobs told the news outlet. “It only balances out a stamp that the U.S. Postal Service already had promoting family planning.”

The post office issued the “family planning” stamp in 1972 as the abortion debate heightened in America. It came out just one year prior to Roe v. Wade.

The pro-abortion blog Rewire once wrote about the significance of the “family planning” stamp:

… I went to the USPS website where I learned that only “…themes of widespread national appeal and significance will be considered for commemoration” because “stamps portray the American experience to a world audience . . . .” In announcing the appearance of the stamp at a gathering of Planned Parenthood Federation supporters, JT Ellington, the then-director of the Postal Service’s office of communication, was quoted in the March 18, 1972 New York Times saying “We hope. . .this stamp will serve as a reminder to all members of our society. . .that a spiraling world population and the environmental and social ills that inevitably follow – is everyone’s concern.”

To Planned Parenthood and other abortion activists, “family planning” includes aborting unborn babies, Jacobs said.

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According to his organization, a “Choose Life” stamp would be a counter to the 1972 stamp and recognize the nearly 60 million lives lost to abortion in the U.S. and “demonstrate that every human life has value, significance, dignity, and worth.”

Joining the World Congress of Families in sponsoring the effort are Heartbeat International, Human Life International and the Population Research Institute.

Pro-lifers can sign their petition to the U.S. Postmaster General here.

“Our society goes to extraordinary lengths to preserve life, in times of natural disaster and through the efforts of first responders every day,” the petition states. “I urge you to direct the U.S. Postal Service to issue a ‘Choose Life’ commemorative stamp – honoring life in all of its stages, from conception to natural death.”