Nathan Hurst founded Cincinnati Fashion Week in 2010, and as it rolls into its third year, more and more people are getting involved.

One Cincinnati resident, who has worked with Fashion Week before, pitched an idea to Hurst about highlighting the young, adventurous and energetic street fashion scene growing in Cincinnati. That person, who wants to keep his name a secret for now, is creating a team to help him develop the event, " Rise of the Cool Kids ."

"I don't want people to associate a person with this, but rather a movement or a kind of person," says the Cincinnatus Kidd, a moniker that has been created to promote the event.

Street fashion at the event shows that all fashion doesn't have to be expensive and unattainable; it should be more of a personal expression.

"When people use the word fashion, they use it in reference to the highest forms of fashion, but fashion is an everyday thing," Kidd says. "There is a pretty good understanding now that art used to be a painting in a frame, but now it can be anything, including street art. I don't think that same idea has come across to fashion."





There will be local DJs, hip-hop artists, visual artists, dancers and skateboarders on site. Rise of the Cool Kids will also team with The event will be held Oct. 6, tentatively on the roof of a parking garage, and will highlight local boutiques in a runway fashion show. The parking garage will be transformed into a streetscape, complete with street signs, scale models of OTR buildings and even shoes hanging over wires highlighting some of the brands being showcased.There will be local DJs, hip-hop artists, visual artists, dancers and skateboarders on site. Rise of the Cool Kids will also team with Original Thought Required Corporate and Flow , all local clothing shops, to create preview events at each store.

"Street fashion is getting noticed more around here, and it's time to recognize it," Kidd says. "This has been a very mall-driven city, but now people are expressing themselves differently."

By Evan Wallis