"The campaign, aimed at demonstrating the critical public safety role of The Weather Channel, will be supported by a multifaceted direct-to-consumer campaign that will include advertising on The Weather Channel, weather.com and on The Weather Channel's mobile apps. Viewers who are interested in getting involved are encouraged to visit http://www.keeptheweatherchannel.com. Here, consumers can submit a letter to their Congressional representative and can find a list of Congressional office numbers to call to make their voice heard. Consumers are also encouraged to use social media to get involved with the campaign by sharing the keeptheweatherchannel.com URL, tweeting @directv using the hastag #stormdirectv, and posting on DIRECTV's Facebook page.