Build a solid sales funnel and craft the right sales cadence

Learn how to create the right sales cadence and the right process in carrying out successful handoffs of leads from marketing to sales, as well as the right channels, content and messaging to use that cohere with the buyer’s needs to help them gauge a customer’s readiness to buy.

The speakers

Callbox’s Creative Director for Marketing, Charmaine Española, and Client Services Manager, Mitos Aguadera expounded on the guidelines in building a sales cadence.