Rep. Liz Cheney (R., Wyo.) announced her candidacy for House Republican Conference chair on Wednesday morning.

In a letter sent to colleagues in the House of Representatives, Cheney championed revamped Republican messaging, a developed ground game, and a switch to the offensive in the face of attacks from Democrats.

Cheney is challenging Rep. Cathy McMorris Rodgers (R., Wash.) for the position. McMorris Rodgers won reelection last night, defeating Democrat Lisa Brown. The Wyoming Republican is former Vice President Dick Cheney’s eldest daughter and a former State Department official. She has held Wyoming’s at-large congressional seat since winning election in 2016.

Cheney pointed to Republican losses in the midterm elections under McMorris Rodgers' chairmanship as proof of messaging failures. "Despite the tremendous success of the Trump economy, tax cuts, historic regulatory reform, and crucial efforts to begin rebuilding our military and restoring American strength and power," she wrote, "we will be in the minority in the 116th Congress."

She called for an overhaul of how Republicans plot their course in the public eye. "We need to be able to drive our message across all platforms. We need to own the daily news cycles. We need to lead and win the messaging wars."

"The Democrats have told us what they plan to do with the majority. Every member of our conference must be armed and ready to go on offense," she added. "We must also have an effective rapid response operation – deploying immediate rebuttals and prebuttals to the Democrats’ false claims."

Cheney stressed the need to "win the communications battle every day" in order to regain the initiative in the near-term, and the majority in the long-term. "I want to lead the effort to build a new and effective House GOP communications operation," she wrote.

She laid out 10 steps for Republicans in the House to succeed, most focused on dominating "social media, print and radio," which she said will allow Republicans to "[d]rive messaging … and effectively rebut Democrat false claims." Cheney also called for better transparency and communication with the press, something she said will allow the public to understand "what’s happening in our hearing rooms and on the House floor." If Republicans execute properly, they should be able to "[w]in the daily news cycle," and spread their message to the American people.

"I am asking for your support to be House Republican Conference Chair because I know we can and must prevail," she concluded.

Read Cheney's letter in full: