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Email marketing resources often create a profitable yet a problematic scenario. It is influential but easily misused. It is convenient but difficult to manage. How you capitalize on your email marketing campaign depends on how efficiently you engage your customers and convince them to respond to your promotional content.

How you craft your email messages is almost as important as your approach to send them to the right audience. Email marketing can prove to be a great and valuable tool to make your business a success only when it is implemented properly. So are you ready to give this effective marketing technique a shot?

Before you start your journey on this challenging path, go through this email marketing guide to equip yourself with the basic knowledge about email marketing:

Create the Right Lists

Big or small, boundless or limited – building the right email list is a step that can give a practical shape to your email marketing campaign. Every startup and established business makes use of effective resources to diversify their email lists and reach different target markets. Trade shows, network meetings, seminars, parties, concerts, and other events are a good way to increase signups and expand your database of email addresses.

Clarity Matters

One of the most useful email marketing guidelines that can do wonders for your business is to keep the content short, clear, and simple. From important “how-to” ideas to colorful images and from engaging clicks to attention-grabbing offers, use original and meaningful content. After all, the point is to develop a strong, permanent, and instant connection with prospects.

Say No to Spam Words

Most email recipients usually check the subject fields as well as matter of your email messages. Wonder why? Well, they look for phrases and terms that signify spam. This helps them keep their email inboxes free of junk and unwanted messages. To ensure this strategy doesn’t hinder your email campaign, consider using the word “free”, too many exclamation marks, or uppercase letter in your content. Make efficient use of email marketing resources as a little negligence can take your email message to the spam filter’s wrong side.

Stay Connected

Always stay connected with your prospects and consumers by offering important information like postcards, discount leaflets, or newsletters. Contrary to invitations or offers that you use to get an instant response from your consumers, the intention of mailing a leaflet is basically making contact. Let your prospects know that they are important to your business.

Go For Social Channels

Is your email message “share-worthy? Can it make the desired impact? If yes, then it’s time to include social media marketing tools in your email marketing campaign to make it even more persuasive. Develop email messages to help people follow your business on Facebook, Twitter, Google+, or any other social media platform.

Your business’s individuality is the best weapon you can use to stand a class apart from your competitors. Take advantage of this email marketing guide to make your mark in the current competitive business environment.

About Alen Malkoc Alen is the Co-Founder & CEO of Optyn. Optyn is small businesses marketing made simple and the easiest way to create email marketing campaigns in 2 minutes or less. Alen is a serial entrepreneur that previously sold a few companies including Dealster, Chitown Deals, and Dana Cafe. Alen has over 10 years of experience working with small businesses and build products that help small businesses succeed, gain customers, and grow their business. Find more about me on:



