Casting for the upcoming Broadway revival of How to Succeed in Business Without Really Trying, starring Harry Potter headliner Daniel Radcliffe, has been announced. The musical, directed and choreographed by Rob Ashford, will begin previews on February 26, 2011, at the Al Hirschfeld Theatre and open on March 27.



Former As The World Turns star Michael Park will take on the role of Bert Bratt, joining the previously announced Radcliffe, John Larroquette (J.B. Biggley), Rose Hemingway (Rosemary Pilkington), Tammy Blanchard (Hedy La Rue), Christopher J. Hanke (Bud Frump), Rob Bartlett (Twimble/Wally Womper), Mary Faber (Smitty) and Ellen Harvey (Miss Jones). Park was recently seen on the New York stage in Middletown at off-Broadway’s Vineyard Theatre.



Rounding out the cast will be Cameron Adams, Cleve Asbury, Tanya Birl, Kevin Covert, Paige Faure, David Hull, Justin Keyes, Marty Lawson, Erica Mansfield, Barrett Martin, Nick Mayo, Sarah O'Gleby, Stephanie Rothenberg, Megan Sikora, Michaeljon Slinger, Joey Sorge, Matt Wall, Ryan Watkinson, Charlie Williams and Samantha Zack.



How to Succeed in Business Without Really Trying features a book by Abe Burrows, Jack Weinstock and Willie Gilbert and a score by Frank Loesser. The show centers on a young window-cleaner, J. Pierrepont Finch (Radcliffe), who begins a meteoric rise from the mail-room to Vice President of Advertising at the World-Wide Wicket Company. Finch’s unorthodox and morally questionable business practices jeopardize not only his career but also his romance with secretary Rosemary Pilkington.



How to Succeed originally opened on Broadway in October 1961, starring Robert Morse. The show won seven Tonys and became one of only nine musicals to win the Pulitzer Prize for Drama.



The creative team for How to Succeed will include Derek McLane (sets), Catherine Zuber (costumes), Howell Binkley (lighting), Jon Weston (sound), Doug Besterman (orchestrations) and David Chase (music director and arranger).