A video has emerged of University of Newcastle college students drinking booze from older students’ genitals and eating their own vomit as part of crazy initiation rituals.

In the video, older male students are shown pulling out the skin of their scrotum to make a small cup where beer is poured, then a kneeling student drinks out of it - AKA birdbathing.

The video footage was unearthed by Nina Funnell, from End Rape On Campus Australia, as part of an ongoing investigation into college culture at Australian residential campuses.

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“I think it points to a pretty toxic culture where you have hypersexualised rituals meeting with alcohol at the same time,” Nina told Hack.

“There is a lot of coercion, pressure and expectation of others and it can be difficult for those who do want to say no.”

The University of Newcastle Vice Chancellor, Professor Carolyn McMillan, condemned the behaviour.

"It's the vestiges of a dying and completely unacceptable culture," she told Hack.

"These traditions belong to a previous era. They are not part of contemporary university or contemporary society."

Each year, male students from Newcastle Uni’s Evatt House go on a “Lad’s Weekend” to Melbourne, which is where the younger students are forced into the penis drinking rituals and other public humiliation.

Some of the guys also have a rough strip of their head shaved (like a reverse mohawk) and alcohol is poured down their head for another student to drink off, while other male students cheer. In another scene, a guy wearing a dog collar is led around on all fours and forced to drink out of a dog bowl at a cafe.

The video exposed by EROC Australia also shows another Evatt House tradition known as the “throwie cup” challenge. In it, pairs of students race to finish 24 beers. If they throw up, they have to spew into a bin and can drink it to keep in the comp.

Nina says the video points to an entrenched culture within uni colleges, not just at the University of Newcastle.

“Some are quite harmless and maybe even fun, but at the pointier end of the spectrum it gets to behaviour that can be quite dangerous,” she said.

“What we know is that this is not an isolated incidents...it's happening all around the country... this is a systemic problem that requires a systemic response.”

UoN VC Professor Carolyn McMillan told Hack the university took over the management of the student accommodation four years ago and introduced more education programs to stamp out this kind of behaviour.

"They're looking at how they might manage good social events, minimise harm with alcohol and drug use, how and in what way to build a safe culture around alcohol.

"We have no move away from the vomiting and the outcome of heavy drinking so it's no longer tolerated."

Listen to Hack below to hear the full story and response from the University of Newcastle Vice Chancellor.