The generation that will succeed the millennials is already on the cusp of becoming more important and influential than the millennials, according to Goldman Sachs:

Goldman Sachs

The oldest members of "Gen Z" are already 17, and entering college and the workforce in the US. They are going to be greater in number than the millennials were, better at using the internet, and more entrepreneurial and pragmatic about money, according to Goldman analysts Robert Boroujerdi and Christopher Wolf.

"Raised by Gen-X parents during a time marred by economic stress, rising student debt burdens, socio-economic tensions and war overseas, these youths carry a less idealistic, more pragmatic perspective on the world," the pair write.

Totally normal Gen-Z behaviour. Kevin Dooley / Flickr, CC A member of Gen-Z is anyone born after 1998. Here's what they look like, according to Goldman Sachs: