You do learn a lot about the car, actually.

- LED Headlamps and rear lamps

- 7 airbags

- Compact car in lots of colors

- 4.1 litre/100km, CO2 emissions are 95 g/km

- Kia "Picanto"

Now... are men on average interested in a small, economical, low-emission car? Probably. But in thinking of the grand majority of younger women? This is around what they're looking for. Even check out the new Honda Civic commercials.

Me? Personally? I need more space for gear and things. Not sure I can manage a hatchback.

But honestly I can see where their marketing is getting at. At least they're not all pink and pastels.