Englishman Oliver Woodhead is spearheading the high-end restaurant and has been living in Paris for the past 20 years. He hatched a plan 10 years ago but it’s only now that his hard work has come to fruition. One of the main challenges was convincing the French of the merits of British cuisine, however, the new restaurant is already a hit with Parisians. “It is of course what we all grew up with and hence only natural that I want to share this,” Oliver told Lonely Planet of featuring solely British food, noting that the “quality of our ingredients, the simplicity of our dishes” is what makes their dishes “pure”.