(Mashable) -- Jerry Seinfeld has launched a website, which serves as a warehouse for pretty much everything he's ever performed.

JerrySeinfeld.com went live Friday morning with three short comedy clips -- "The Fattest Man in the World" from The Tonight Show in 1981, "Do the Horses Know They're Racing?" from a 1988 HBO special and "No Room in the Newspaper" from "The Tonight Show" in 1990.

The site is taking an unusual approach to offering the content by running just three new clips per day. The clips, which range from 30 seconds to two minutes, will be available for only 24 hours and then will be replaced with three new ones.

On the site, Seinfeld explains he's offering the site to young would-be comedians. "Somewhere out there are 10-year-olds just waiting to get hooked on this strange pursuit," he writes. "This is for them."

Seinfeld's straight-to-the-fans media model comes after Trey Parker and Matt Stone of South Park launched South Park Digital Studios, a joint venture between the two and Comedy Central in 2007 that made all their work available online.

Meanwhile, the model of treating comedy bits like songs by cutting them into bite-sized digital pieces has been employed by Sirius XM's various comedy channels for some time. And just this week, Pandora also added 10,000 such bits to its libraries.

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