It may be the most important meal of the day, but many people are too busy or simply too lazy to cook breakfast. A Vancouver company has decided to capitalize on that trend by launching the Breakfast Courier.

The idea was cooked up by a couple of friends who saw the perfect way to cash in on two of Vancouver’s obsessions - cycling and food.

Bicycle courier T.J. Gibson pedals the meals to a hungry clients in downtown Vancouver. He’s one of the three experienced cyclists hired by the start-up company.

"I love the idea. It's something that Vancouver doesn't do. Every other major city in the world has huge food delivery service and it's all done by bike, so it's nice to see that we're catching up with the times as well," said Gibson.

Breakfast Courier delivers 8 a.m. to noon on weekdays and 8 a.m. to 2 p.m. on weekends.

The service aims to provide a hot and hearty breakfast to customers in Kitsilano, the West End, Downtown, Gastown and parts of East Vancouver in under 20 minutes.

The company is partnering with local restaurants like Café Zen, Caffe Barney, The Brasserie and Deacon’s Corner. The eateries provide a handful of menu options for delivery.

Cafe Zen owner Katie Mechlis is happy to offer the unique delivery option to her hungry customers.

“They work hard and they party hard, so they do enjoy that extra service," she said.

The target customer for the unique service is a busy young adult between the age of 20 and 35.

"The hangover crowd on the weekends who just don't feel like going out or someone in the office who just doesn't have time to go out and grab food," said Ripan Gill, Breakfast Courier co-owner.

The one thing that Breakfast Courier’s clientele have in common? They're all happy to let Gibson do the legwork.

"I delivered breakfast to three lovely ladies last week, and one of them is one of Vancouver’s biggestdeejays and she couldn't help but hug me and get her mom to take a bunch of pictures. So that was pretty nice to see I put a smile on their face," said Gibson.

For now, the delivery zone is limited, but the owners of the company have big plans. They're hoping to expand their service to the entire city of Vancouver and maybe even franchise to other Canadian cities.