This was not the speech that the pundits were expecting.

On the day that Britain voted on a historic referendum to leave the European Union, Donald Trump appeared — flanked by his entire family — at a ribbon-cutting ceremony for Turnberry Golf Course in Scotland, one of his many business ventures around the world.

And with the eyes of the American media firmly on his reaction to the EU vote as well as, presumably, that whole Presidential race thing he’s involved with, Donald Trump firmly and unapologetically discussed… his golf courses.

In a sprawling speech that didn’t resemble anything that people were expecting, the real estate mogul focused on business as usual, scantily making any reference to the election. He barely mentioned the EU vote at all, before describing just how beautiful Turnberry had become after renovations and boasting about the size and scale of the golf course’s suites.

“We’ve taken the lighthouse, which is a very, very important building in Florida — I mean in Scotland — and we’ve taken that building and made it something really special,” he said about the Turnberry lighthouse that dons the ninth hole of the golf course. “It has incredible suites… golfers will stop and they’ll have something to eat,” he continued.

Both CNN and MSNBC cut away from the feed so their on-air analysts could hammer the speech. CNN’s David Gregory immediately slammed the speech as, “political malpractice.” Katty Kay of BBC News said on Morning Joe that is was, “Stunning that he would come out with a sales pitch.”

Eventually, Fox News caught on as well, cutting off the feed though falling well short of blasting the Republican presumptive nominee. Steve Doocy of Fox & Friends simply called him, “A very proud Donald Trump,” before finding some way to draw Trump’s comments as contrary to the policies of President Barack Obama and Hillary Clinton.

Trump concluded his remarks by bringing up his children, who all also spoke about the golf course. “I hope we make Turnberry great again,” joked Donald Trump Jr.

Watch the above strange speech from CNN.

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J.D. Durkin (@jiveDurkey) is an editorial producer and columnist at Mediaite.

[image via screengrab]

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