A Tui billboard about boy racers has attracted the target of its mocking, with a souped-up car crashing into one of its "Yeah right" signs in Auckland.

An amusing photo of the resulting scene is now doing the rounds on one of the police's Twitter and Facebook accounts.

The photo, credited to Auckland Senior Constable Don Bruce, shows a battered dark grey car underneath the billboard's caption of "Vrrrrrrm, PISH! Vrrrrrrm, PISH!"

Last night the photo had drawn more than 100 potential captions from social media users.

One tweeter said: "Everyone near the T gives way to me," referring to the campaign that accompanied the recent change in give way rules.

Another added: "New Tui sign inadvertently mimics the mating call of Boyus Racerus."

On Facebook one man says the photo is an example of Tui billboards being too distracting.

Another user says "blow off value $900, nice car seats $1000, crashing under a sign mocking your car.... Priceless."

Police said there were no serious injuries in the crash but the driver was left with "driving convictions and a lot of explaining to do".