STRAIGHT-UP REBEL MODE

I did it my way.

These are words we all wish we could say, but when it comes to Justin Williams and kicking cycling’s old guard ways to the curb, these words ring true. For Justin, 2018 USA Amateur Road and Crit Champion, his career has long been one of standing out, and not just because he’s as competitive as they come. As one of these most visible African American cyclists on the American circuit, Justin has become a beacon for how to find your way in a sport that really likes things just the way they are.

His journey, thus far, has been frustrating. There’ve been times when he couldn’t see how it would be possible to fit his own particular brand of style and swagger into this thing called road cycling. Yes, the culture of cycling can be beautiful, with moments that tug at the heart and athleticism out the wahoo, but there’s one thing that stands out. Cycling — it’s pretty white.

Feeling like an outsider, and trying to figure out how to fit in, almost broke him. But Justin Williams has managed to carve out a space for himself while thinking about the future. He’s come back stronger and with more swagger to make sure the kids coming up see themselves represented in the sport he loves. And by doing this, he’s ensured they have heroes that show you can find your way and bring a little bit of your perspective to cycling.

If there’s one thing Justin’s sure of, it’s this: Things have to change. Road cycling culture has to change so that representation and diversity is not a conversation we have to have — it’s a given. But until that day comes, the conversation is the start. Why is this sport such a walled garden? To hear Justin talk, to express his frustrations at the way it’s always been and how he wants to change it, we can’t help but be inspired and ask ourselves how we, as an industry and culture, can change? If people with talent consider leaving the sport because they’re made to feel like outsiders, that doesn’t grow the sport. If people from more diverse backgrounds don’t see themselves represented in that sport, what impetus do they have to dream and excel? It’s obvious we need to do better — let’s talk, and let’s listen.