The news service isn't a household name, so we wouldn't blame you if this didn't hold as much cachet as, say, ESPN. It does suggest Cheddar has some clout, though -- company chief Jon Steinberg noted that the online broadcaster now has a footprint on "every major" digital bundle. Only incumbent media giants have a similar level of clout, he said. Even if it's not about to make Comcast or Disney nervous, it has a kind of ubiquity that's hard to achieve.