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Proposal description

The concept of DASH Detailed was created with one goal: show the cryptosphere what they’ve overlooked in Dash. To achieve this, I created explainers about our system’s technical aspects. I made tutorials on how to interact with our network. And I gave lots of news updates.



I now feel that this particular mission is complete. It is doubtful that anyone within the cryptosphere has not heard of Dash, or is somehow unaware that we have many videos that can teach them everything they need to know.



So, what’s next?



Current Dash users each know their local markets far more intimately than we as a network ever could. Each knows his own culture, his own language, and his own community’s monetary pain points. Fortunately for us, most of our users probably also have their own social media profiles!



So I propose that we mobilize them.



Exit news updates. Enter market outreach .



I’d like to re-purpose my weekly Wednesday videos. Instead of news, I’d instead like to announce a new and fun way my viewers can spread Dash usage – both within their local communities and to their social networks. Simultaneously.



EXAMPLE, Week 1



Campaign = Get a friend who’s never used Dash before to download her first Dash wallet

Reward = $10 in Dash. That’s $5 for you, and $5 for you to send to your friend’s new wallet.

Hashtag = #FirstDashWallet

Required action = Tweet/Facebook/Instagram a picture of you and your friend together, holding up your mobile Dash wallets on your phones. Include the week’s hashtag and your DASH address! (Body of post can be in any language, only the hashtag must be in English)



MORE EXAMPLES:



- Post a Dash private key QR code somewhere in your town/city with instructions on how to download a wallet and claim the Dash, #DashScavengerHunt

- Get a small merchant in your area to accept Dash, #NowAcceptingDash

- Join the PrivateSend mixing party on such-and-such day between the hours of blah-blah and blah-blah, #PrivacyInPayments

- etc.



What To Expect If This Proposal Passes



SOCIAL PRESENCE: I will start ‘Amanda B Johnson’ Facebook and Instagram accounts so that I can interact with viewers in those places (in addition to Twitter). I’ll also change my Twitter handle from @DASHdetailed to @AmandaBJohnson (or similar, depending on availability of handle).



ACCOUNTING and ROLL OVER: I'll keep an account of precisely how much Dash I give away for each week’s campaign. If there are any unused incentives, I'll roll them over to the next week. If there are incentives left over after the proposal ends, I'll ask for proportionately less in our next proposal. I'll also publish these accounts for your review at the end of the proposal cycle.



VIDEO STYLE: I will create a more friendly and casual setting for my weekly videos than what was used for DASH Detailed. The goal will no longer be to look like I’m in a studio of some kind, but rather, that I’m in my house and you’re hanging out with me (because YouTube, amirite?)



VACATION: The last year has shown me that never taking a week off is non-ideal for my mental and physical health. Assuming that you remain interested in employing me over the next year, I'd like to take two weeks off throughout that period. I'll announce the weeks well ahead of time so viewers know what to expect.



Monthly Cost



Labor (campaign creation, video production, hashtag monitoring, social media management, incentives payment/accounting) = $7000

Incentives to be paid to participants ($1500/weekly) = $6000

Proposal reimbursement = ~$438 (5 Dash)



TOTAL = $13,438

or 151 Dash @ ~$89/coin



Closing



Using this weekly campaign approach, I hope to incentivize others to spread Dash usage in a way that I alone cannot. Because I don’t live everywhere in the world, I can’t speak other languages, and I don’t know my viewers’ friends or families. But they do.



By giving our current users both a reason and a reward to share Dash, I seek to mobilize a global, grassroots marketing network.

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