I really like the name "Alto". Nothing wrong with "Forza", it just doesn't resonate with me personally. I like them both, though.



On both packages, in this image, I do not like the handle at the top. It looks like the cheap, thin plastic that transparency screens are made of but I could be wrong. Also, the roundness contrasts the edginess of the entire rest of the box. But if the round loop can be pushed to be flush with the box, that is okay, I guess.

IMO, it'd be cool if it was made of thin black ribbon. Either cloth or plastic. The kind that the stick on bows for gift boxes are made out of.

The strap also does not follow the design language of the previous model's boxes, but I never liked those anyway.



The "A" is "Forza" is not the same "A" as in "Alto". I'm not sure if this was intentional, or how "Forza" would look with the other "A", but I just noticed it.



The transparent window on the "Alto" box. Ugh. I understand that you are trying to be edgy, and I like that. But the angle on the bottom left of the transparency window makes no sense. It might be the angle of the render, but to me it looks very unblanaced. I feel that the shape would look best as a rectangle with a triangle attached to the bottom of it. But in the render, it seems that the left edge of the rectangle is shorter than it's right edge, and it looks chaotic. As I've said many times, it might just be the render angle. But it looks more random to me than purposeful. Again, I like the window, just the angle seems a bit off to me.



The orange triangle on the bottom right of each box looks awesome. However, I'd appreciate more uniformity across the two packaging designs. The indentation on the Forza looks sweet, I'd like to see it on the Alto. Functionally, this is impossible due to the slide out, but if you make the indented orange piece part of what slides out, and not part of the outer sleeve, this will work, and potentially remove the need for the fabric pull tab, which could cut costs. I'm just throwing ideas around. Take it or leave it. My idea might functionally be terrible.



One more thing. Again in regards to the loops up top. The height of each is probably the same, but the widths are vastly different. This makes the loop up top on the Forza look much more round than on the Alto. Uniformity.