For weeks networks have been giving users a “heads up” about a new YouTube Content Claim update, and as of last night it seems the new rules have started to go into effect. As of right now a good amount of large YouTubers took to twitter and other social media sites to let everyone know what is going on. It looks like anyone uploading content that is owned by Activision has been receiving content claim notices on their videos.

Right now users have been reporting large amounts of Call of Duty and Destiny content being heavily flagged with content claim notices. If you are unfamiliar with what a YouTube Content Claim is, it basically disables your video from being able to collect revenue from advertisements. As you can imagine, users who make a living off of gaming videos such as Call Of Duty and Destiny are not very happy at the moment, and they are letting everyone know. The backlash has already begun over this new YouTube content claim update, and over the next day or so I expect it to get even worse.

UPDATE: Bungie Community Manager “DeeJ” has responded to popular Destiny YouTuber “MoreConsole” via Reddit saying that they are looking into the YouTube content claim situation.

Seeing your hard work from the past 4 years get knocked off email by email really sucks — TmarTn (@TmarTn) December 10, 2013

YouTube is a really scary place right now man. Last couple years have been a dream- gaming community is on the verge of disappearing. — TmarTn (@TmarTn) December 10, 2013

I expect networks will only let a few channels be managed to protect themselves. This will further separate the big from the small. — Daniel Hardcastle (@DanNerdCubed) December 9, 2013

Youtube is going INSANE on content-matching ID's tonight. Lots and lots of flags everywhere. I hope I don't get hit. WTF @YouTube — Boogie2988 (@Boogie2988) December 10, 2013

Just when I thought I was safe…I got hit with a bunch of Content ID's……This is really scary…. I don't even know what to say.. — Alan Widmann (@hotted89) December 10, 2013

Hey gaming industry: Guess who sells your game and keeps it alive for years? Us. Content producers. Let's players. Why attack us? — Greenskull 💀 (@Greenskull) December 10, 2013

Youtube is travelling down a very dark path. Independent content creators, especially gamers, are being smothered and slowly killed off. — Destiny 2 (@MoreConsole) December 10, 2013

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