Arsenal Football Club has welcomed Europcar, the leading car rental company in Europe, as an official club partner.

Named as Arsenal’s official car and van rental partner, Europcar will promote its partnership with the club in a large number of territories around the world including South Africa, the United States, and selected countries in Asia and Latin America and throughout Europe.

The three-year partnership will afford Europcar branding at all domestic fixtures played at Emirates Stadium, with digital marketing rights also extended throughout Arsenal’s many online and social media channels.

Speaking about the partnership, Arsenal sales and marketing director, Vinai Venkatesham, said: “We are delighted to be partnering with Europcar for the next three years. We are already working closely together to develop engaging marketing campaigns targeted at football fans all around the world.” Ken McCall, managing director of Europcar UK Group, said: “This is a tremendously exciting partnership for Europcar. It gives us fantastic branding opportunities within the UK, and also reaching millions of football fans who follow the Premier League throughout the world. As well as promoting the Europcar global brand message, ‘Moving Your Way’, the partnership also gives us access to the players and player imagery for our own promotional activity.