Apparently, NVIDIA is convinced that it has a pair of winners on its hands, with its upcoming GeForce GTX 980 and GTX 970 graphics cards, and is preparing to price them steeply. The GeForce GTX 980 is expected to start at US $599, nearly the same price as the GeForce GTX 780 Ti. The GTX 970, on the other hand, will start at US $399, danger-close to cannibalizing the GTX 780.



Across the brands, the GTX 980 is launching at the same pricing AMD's Radeon R9 290X launched at; and the GTX 970 at that of the R9 290. AMD's cards have since settled down to $449 for the R9 290X, and R9 290 at $350. Both the GTX 980 and GTX 970, will be available in non-reference board designs, although reference-design GTX 980 will dominate day-one reviews. Based on the 28 nm GM204 silicon, the GTX 980 features 2,048 CUDA cores, 128 TMUs, 32 ROPs; while the GTX 970 features 1,664 CUDA cores, and 104 TMUs. Both feature 256-bit wide memory interfaces, holding 4 GB of GDDR5 memory.

71 Comments on NVIDIA GeForce GTX 980 and GTX 970 Pricing Revealed

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#1 matar

GTX 980 Should be $499 Posted on Sep 15th 2014, 22:58 Reply

#2 64K





www.amazon.com/dp/B00GMTGJIU/?tag=tec06d-20



I will wait for reviews of the GTX 980 though. This card is looking better to me for about the same price.I will wait for reviews of the GTX 980 though. Posted on Sep 15th 2014, 23:04 Reply

#3 manofthem

WCG-TPU Team All-Star! The GTX980 looks pretty sexy, but at that price....all I can do is :cry: Posted on Sep 15th 2014, 23:42 Reply

#4 The Von Matrices

btarunr The GeForce GTX 980 is expected to start at US $599 btarunr the GTX 980 is launching at the same pricing AMD's Radeon R9 290X launched at The launch price of the R9 290X was The launch price of the R9 290X was $549 , not $599. Posted on Sep 16th 2014, 0:11 Reply

#5 revanchrist

980 at the price of 780 Ti;

970 at the price of 780;

probably 960 at the price of 770?

and maybe a future 980 Ti will set a new pricing mileage? And not to mention the Titans...

Performance aside, i can see a continuous trend of price increase with each new generation. Posted on Sep 16th 2014, 0:16 Reply

#6 ISI300

nVidia is reaching new levels of greed. FYI, this is not how it usually plays out. There's no way GM204 and that 4 phase VRM and 8 memory chips on a 256-bit bus warrant that high a launching price. It may perform well comparatively, but that's not enough justification for that price. Call me an AMD fanboy all day but AMD launched the 290x at the same price as they launched the 7970 back in 2012, even though it had a considerably bigger die and 512-bit complex PCB. Posted on Sep 16th 2014, 1:01 Reply

#7 erocker

* Price isn't bad for the 970 but that is quite a price premium for the 980 for seemingly not a premium performance boost. Maybe the leaked reviews have been wrong? Posted on Sep 16th 2014, 1:28 Reply

#8 GhostRyder

Something is not right here...200 bucks more for not much of a performance boost if the leaks are right. If the 979 though is that price it's going to be the best deal around!



I guess launch day will tell all and then we can see the actual performance numbers. Posted on Sep 16th 2014, 1:34 Reply

#9 HumanSmoke

GhostRyder Something is not right here...200 bucks more for not much of a performance boost if the leaks are right. If the 979 though is that price it's going to be the best deal around! There is a huge difference between the 980 and 970 specs-wise. A salvage part usually has one (possibly 2) compute units disabled. the 970 has 3 (13 SMM vs 16 SMM for the full-fat 980), By rights the 970 should be the 960 Ti and the 970 should be 1920 (15 SMM) or 1792 (14 SMM). If yields are bad there wouldn't be any 2048 shader GM 204's, so the obvious rationale is a GTX 970 Ti (975?) at a later date once it isn't in danger of cannibalizing GTX 980 sales too badly. The 20% hardware disparity is pretty much the same as that between the GTX 780 Ti and GTX 780 - except that the full-fat GK 110 didn't launch at the same time the 780 did.



Curious.



The GTX 980 should be a $100 cheaper. The GTX 970 at $399 more expected but ideally should be $50 less. I still wouldn't plump for either over a GK110 based on what I've seen. There is a huge difference between the 980 and 970 specs-wise. A salvage part usually has one (possibly 2) compute units disabled. the 970 has(13 SMM vs 16 SMM for the full-fat 980), By rights the 970 should be the 960 Ti and the 970 should be 1920 (15 SMM) or 1792 (14 SMM). If yields are bad there wouldn't be any 2048 shader GM 204's, so the obvious rationale is a GTX 970 Ti (975?) at a later date once it isn't in danger of cannibalizing GTX 980 sales too badly. The 20% hardware disparity is pretty much the same as that between the GTX 780 Ti and GTX 780 - except that the full-fat GK 110 didn't launch at the same time the 780 did.Curious.The GTX 980 should be a $100 cheaper. The GTX 970 at $399 more expected but ideally should be $50 less. I still wouldn't plump for either over a GK110 based on what I've seen. Posted on Sep 16th 2014, 2:00 Reply

#10 ZoneDymo

2expensive Posted on Sep 16th 2014, 2:16 Reply

#11 RejZoR

From the looks of it, i'll be buying Radeon once again... Posted on Sep 16th 2014, 3:02 Reply

#12 RCoon

revanchrist 980 at the price of 780 Ti;

970 at the price of 780;

probably 960 at the price of 770?

and maybe a future 980 Ti will set a new pricing mileage? And not to mention the Titans...

Performance aside, i can see a continuous trend of price increase with each new generation. Wrong. The 780ti price was once the 780 price when it first came out. It moved down the stack when the 780ti released, and the ti card adopted its price tag.



Nobody else saw this coming? If anybody thought NVidia would release their top tier card, that is still cut down silicon and will be replaced by a Ti anyway, at a reasonable price, then they've obviously never bought a flagship card on release. I'll remind everyone that the 780 was £550 on launch day, just look at it now. If you don't like the price, don't buy it. Wait a fair few months and prices will naturally become slightly more reasonable. Wrong. The 780ti price was once the 780 price when it first came out. It moved down the stack when the 780ti released, and the ti card adopted its price tag.Nobody else saw this coming? If anybody thought NVidia would release their top tier card, that is still cut down silicon and will be replaced by a Ti anyway, at a reasonable price, then they've obviously never bought a flagship card on release. I'll remind everyone that the 780 was £550 on launch day, just look at it now. If you don't like the price, don't buy it. Wait a fair few months and prices will naturally become slightly more reasonable. Posted on Sep 16th 2014, 3:03 Reply

#13 the54thvoid

If you add about 20% for UK prices, that equates to a shade under £450. That's higher than GTX680 release but lower than GTX780 although architectural model is x04, not x10.



Sub £400 would be far better but hey, let's see what happens....



And let's not forget, the release price of its 680 predecessor was dictated by market forces. Two companies play the price game, not just one. Its just that one doesn't lower much after release while the other does. Posted on Sep 16th 2014, 3:05 Reply

#14 dwade

There is no reason to get new gpus anyways when crappy mobas are the most played games on the pc. Meanwhile, console peasants continues to get AAA GOTY games nonstop. :( Posted on Sep 16th 2014, 3:34 Reply

#15 HalfAHertz

That leaves a huge 200$ gap in between? What will they put in there? The 780Ti? Posted on Sep 16th 2014, 4:35 Reply

#16 Maban

Let's all bitch and moan about speculation without knowing any full truths. Posted on Sep 16th 2014, 4:44 Reply

#17 Sony Xperia S

matar GTX 980 Should be $499 even 529-539-549 would do it better, i guess. :(



The only thing which can stop nvidia from being so greedy, is AMD, their pricing structure and new faster cards as soon as possible.



As far as I understand, AMD will launch 20 nm cards next year, while nvidia will skip and go to 16 nm perhaps in the beginning of 2016. :laugh: even 529-539-549 would do it better, i guess. :(The only thing which can stop nvidia from being so greedy, is AMD, their pricing structure and new faster cards as soon as possible.As far as I understand, AMD will launch 20 nm cards next year, while nvidia will skip and go to 16 nm perhaps in the beginning of 2016. :laugh: Posted on Sep 16th 2014, 4:50 Reply

#18 RCoon

HalfAHertz That leaves a huge 200$ gap in between? What will they put in there? The 780Ti? The same chip as the full fat 980 with just a few things disabled, the 970 itself is actually quite cut down. The same chip as the full fat 980 with just a few things disabled, the 970 itself is actually quite cut down. Posted on Sep 16th 2014, 4:50 Reply

#19 Sony Xperia S

RCoon The same chip as the full fat 980 with just a few things disabled, the 970 itself is actually quite cut down. Don't you worry. AMD will put nvidia in their place in Q1 2015 with new much faster and cheaper video cards. :) Don't you worry. AMD will put nvidia in their place in Q1 2015 with new much faster and cheaper video cards. :) Posted on Sep 16th 2014, 5:01 Reply

#20 pidgin

what a shocker Posted on Sep 16th 2014, 5:11 Reply

#21 Harry Lloyd

Pathetic, absolutely pathetic. I love NVIDIA cards, but I hate NVIDIA, they have gone insane since the launch of the Titan. Posted on Sep 16th 2014, 5:42 Reply

#22 adulaamin

I'll stick with my 780ti for a while a see what AMD brings out. I've never really bought a card on release date and it's been good for me. I hope the cards perform really well to justify the prices especially the 980. :) Posted on Sep 16th 2014, 5:46 Reply

#23 theoneandonlymrk

Seams the early reports of nvidia releasing conservative priced gpus this time was wrong again, bit too expensive again for the 980 imho but it is day 1 prices I suppose. Posted on Sep 16th 2014, 6:23 Reply

#24 rainzor

3Dcenter is just speculating on the price, they don't have it confirmed by nvidia or any other source, what the...do you guys know that this price is actually correct and just posting this to avoid NDA related problems? I mean, i have some troubles believing $600 for 980, thats 50% more $$ for 25% extra cores....naw man it just doesn't add up., Sure is awful if true. Posted on Sep 16th 2014, 7:11 Reply

#25 Prima.Vera

OK, we have the cards and all, but where are the games? I mean, seriously. Except 2 or 3 games, this year was a complete disaster in gaming industry.

Absolutely no GPU worth to invest in for a new game. Posted on Sep 16th 2014, 8:17 Reply