Ad agencies rejoice.

Remember when Microsoft was all pro consumer, pro privacy and all that? Resulting in praises from various companies and users after it was decided to enable Do Not Track (DNT) by default in both IE10 and IE11?

Well, the good news are over as Microsoft has just changed its mind and won’t be enabling such feature by default.

Why? The recent W3C draft update now includes the following: “The basic principle is that a tracking preference expression is only transmitted when it reflects a deliberate choice by the user. In the absence of user choice, there is no tracking preference expressed”



Therefore, Microsoft says that websites that receive a DNT signal from the new browsers could argue that it doesn’t reflect the users’ preference, and therefore, choose not to honor it.

Does the explanation make sense? Of course not, for us it looks just like some fluff PR talk.

[Via: Microsoft]