The Bezos midlife crisis is really kicking in. There's a mansion, a huge stock cashout, and now a grandiose messianic scheme.

Who does this guy think he is? George Soros?

Amazon founder Jeff Bezos announced the launch of his "Earth Fund" on Monday via Instagram to fund climate change research and awareness.

He's all over Instagram these days. Symptom of that midlife crisis.

Bezos says he's initially committing $10 billion to fund "scientists, activists, and NGOS" that are working on environmental preservation and protection efforts.

Save us, Jeff Bezos.

Bezos said climate change is "the biggest threat to our planet," and he wants to "work alongside others both to amplify known ways and to explore new ways of fighting the devastating impact of climate change on this planet we all share."

Here's a thought.

How about shifting the economy from a retail sector based on delivering individual items by a global company to street level retail.

If Bezos is really serious about fighting this great threat, he can shut down Amazon. Or, you know, spend $10 billion to fund the same nonsense while jetting around the world and buying a new mansion.

The Amazon founder agreed to pay US$165 million for a Beverly Hills mansion on nine acres, according to a person with knowledge of the matter, setting a record for a Los Angeles-area home. The property designed for Hollywood film titan Jack Warner in the 1930s was described by Architectural Digest in 1992 as the “archetypal studio mogul’s estate”, built in Georgian style with expansive terraces and its own nine-hole golf course.

You've gotta have your 9-hole golf course while saving the planet.

Save us Jeff, from yourself.