Flat, thin and flexible, with no need for batteries — NFC is taking its place within the Internet of Things (IoT) to give brands a new way to interact with their customers

Near-field communication (NFC) is just what it sounds like: transactional communication between two electronic devices in close proximity to each other. All iPhones version six and up and most recent Androids are NFC-ready, meaning that tapping or bringing the device close to an NFC-enabled transmitter can trigger an interaction.

I spoke with Thinfilm’s senior director of technical marketing, Matthew Bright, after its recent New York-area launch of NFC-enabled refrigerator magnets for the Campari liquor brands. We talked about the magnet launch and what’s next for NFC. He also shared his thoughts about how NFC is better for marketers and consumers than QR and technologies like the Amazon Dash button.

[Read the full article on MarTech Today.]