The new format will include Bubba The Love Sponge in morning drive, Shannon Burke in afternoon drive and Scott Ledger in middays. CEO John Caracciolo said this is exactly what radio needs right now, fresh, new, funny and local.

JVC says it will carry the spoken-word format on 105.5 FM and 660 AM in Orlando.

This is a return to Florida for Burke who was let go from former Cumulus Atlanta talker “NewsRadio 106.7” when the company sold the station to EMF earlier this year. Burke has worked at WFLA-AM in Tampa and Real Radio 104.1 in Orlando. He’s also worked with Bubba in the past. After losing his job in Atlanta, Burke posted a video to Facebook that he had something in the works in Florida.

Caracciolo added, “The vision of a locally based talk station that isn’t afraid to confront the big topics while not taking it too seriously, screams the mantra of JVC. We aren’t afraid to buck the norms – keeping live and local radio working for our clients and listeners, providing great results for clients, and continuing to invest in great programming. I’m thrilled for the future of our stations across the country.”