How to Present Yourself to US Businesses as a Non-US Freelancer

Positioning yourself for opportunity and avoiding underpricing

Photo by Jason Leung on Unsplash

The U.S., even with the current extreme economic upheaval, represents an enormous market for freelancers of all kinds. If you are based outside of the U.S., you can take advantage of this opportunity and even leverage your local knowledge. However, it helps to understand how to present yourself to an American client.

Even ten years ago, you might be dealing with prejudices, distrust of the unfamiliar, and expectations of ridiculously cheap work. But the world markets have become far more global and more people have dropped these misconceptions and biases as they travel, work with more nationalities and cultures, and (honestly) are a younger demographic.

Note: This is a big country and my suggestions here won’t apply to all of it. But it is important to understand the larger business climate of any area you are targeting.