After several failed business ventures and before Tito’s Handmade Vodka, Tito, already known as “The Vodka Guy” amongst friends, was looking for a little inspiration.

We believe that we're meant to make the world a better place, and Tito's Handmade Vodka is our medium.

When Tito decided to really make a go of it in the spirits business, he started supporting charity events around Austin one bottle at a time.