ANALYSIS/OPINION:

Not sure what to make of this story, other than it’s a complete scam.

A gay preacher in Austin, Texas, said he ordered a cake from Whole Foods, depicting the words “Love Wins.”

What he said he received is a cake that says “Love Wins Fag,” and he’s filed a lawsuit against Whole Foods saying the market has discriminated against him.

The pastor, Jordan Brown, says he didn’t realize the cake had a homophobic slur on it until he got into his vehicle, and showed the cake in a YouTube video in a box, still sealed.

Whole Foods disagrees, saying their employee didn’t write the slur, and no action would be taken.

Immediately, the Twitter universe questioned whether the pastor’s story was genuine.

“I mean, I guess it’s possible that the Whole Foods in Austin, TX, is a hotbed of homophobic bigotry,” Sonny Bunch, the executive editor of the Washington Free Beacon tweeted. Austin is known more for its liberal policies, than conservative ones.

“So the bakery department at Whole Foods in Austin is full of homophobes? Not sure I believe that,” tweeted Mark Hemingway, a senior writer at the conservative Weekly Standard. “With so much tension over gays and baked goods the solution is obvious: Let them ban cake!”

According to the law firm representing Mr. Brown, he notified Whole Foods immediately about the incident, and the store said they would investigate the matter.

Whole Foods released the following statement: “The team member wrote ‘Love Wins’ at the top of the cake as requested by the guest and that’s exactly how the cake was packaged and sold at the store. Our team members do not accept or design bakery orders that include language or images that are offensive. Whole Foods Market has a zero tolerance policy for discrimination.”

According to a reporter, from KXAN local news, Mr. Brown says he remembers the woman who wrote on the cake, and she was a white caucasian.

“As a pastor, I forgive her. I’m praying for her that she would have a change of heart,” Mr. Brown told the local television station. “If we don’t take a stand for what is right, these things will continue to happen.”

Until the entire story comes out, who knows. I’m not going to place judgement. But, I do admit, something seems a bit off.