Sony unveiled the appallingly named Xperia 10 II mid-ranger back in February, at its online event that should have happened at MWC - but then the conference got cancelled because of the COVID-19 shenanigans.

The company has since given guidance on the phone's recommended retail price in the EU, and that is €370. But up until now we didn't know how much it would cost in the UK when it eventually launches there.

Thanks to an online retailer, this has become clear. The Xperia 10 II is priced at £319.98 in the country. You can pre-order one already if you hit the Source linked below, but keep in mind that it will only ship on June 15. That's right, more than two months from now.

It's an interesting release strategy, this - allowing for almost four months to pass from a device's announcement to its availability. Pair that with the naming scheme, and Sony seems to be doubling down on doing its own thing this year, nevermind what its competitors might be up to. We'll have to see whether this whole thing pans out, of course.

Source | Via