Pakistan’s Ministry of Information and Broadcasting has launched a “Say No to India” campaign as the government bans all cultural exchanges with its neighbor amid the continuing escalation of the Kashmir crisis.

The ban encompasses all kinds of joint ventures between the Indian and Pakistani entertainment industries, PTI reported. Pakistan’s Electronic Media Regulatory Authority will also clamp down on the sale of Indian direct-to-home TV satellites.

The moves come after India revoked Article 370, which granted special status to the state of Jammu and Kashmir. Pakistan termed the Indian action as “unilateral and illegal.”

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Islamabad has also banned the screening of Indian films in the country’s cinemas. “No Indian cinema will be screened in any Pakistani cinema. Drama, films, and Indian content of this kind will be completely banned in Pakistan,” an adviser to Pakistan Prime Minister Imran Khan said on Thursday.

It’s not the first time Pakistan has banned Indian films as a means of registering its annoyance with its nuclear neighbor. Islamabad has previously prohibited Indian films for containing politically objectionable content and for their portrayal of Muslims.

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