He used Coronation Street as an example, saying that ITV may start charging viewers for access to back catalogue episodes and fun gimmicks, such as alternative endings to different storylines. He declined to expand upon exactly which shows and what types of experiences ITV will start charging for, but said that the company would definitely install a “micropayments system” on ITV.com in order to “test and learn what type of experiences viewers are willing to pay for”, as well as offer a richer and deeper experience across ITV.com.