How does Democratic Party strategy shift after the stunning Clinton loss to Trump? This is a largely unanswered question in politics today. Political strategists say the party needs a more likable, less polarizing candidate to face Trump in 2020. Moderates argue the party’s platform must shift further center to win over swing voters, while the Bernie wing argues shifting left will drive heavy democratic-leaning demographics to the voting booths. I’ll leave those discussions to the CNN pundits, but in the meantime I’ll offer what should be a less controversial suggestion to the Democratic Party: make the Democratic National Convention (DNC) a music festival.

I know, I know, the DNC is a legitimate convention; it’s not Coachella. The party purportedly nominates its candidate, agrees upon a national platform, and votes on future convention rules. It’s a glorified tradition unlike any other, but that’s exactly why it must change.

Let’s face it. The DNC is already a pretty symbolic affair. As Russell Berman notes in The Atlantic:

The conventions now are designed to sell, rather than select, the politicians who rank-and-file voters chose at the polls. They are made-for-television productions that build over four days toward a grand finale — the lengthy address that offers nominees an opportunity to introduce themselves to voters, rally the party faithful, and audition for the role of president.

President Obama speaking at the 2012 Democratic National Convention. Source: Democratic National Convention

While it’s true the DNC is where the party officially nominates its candidate, the candidate the party will select is known well in advance. The vast majority of delegates are constrained by primary and caucus votes, and other special delegates known as “superdelegates” have never defied the will of the voters.

It’s also true the party platform is officially agreed upon, however that’s solely a set of principles that no candidate is under any real obligation to support.

But you ask — don’t delegates also vote on the rules for the party’s next convention in four years? That was a big deal this past convention, as Sanders sought the abolition of superdelegates.

Nope — democrats don’t actually vote on the convention rules until a later date.

So, I think we all can agree upon the convention’s entirely symbolic nature. Important policy debates aren’t occurring and candidates aren’t vying for support. Instead, the convention serves to get voters excited about the candidate, and what better way to get young people excited about a candidate than to throw a four-day long music festival in a metropolitan city.

Make no mistake, the live music industry is booming. As Dave DiMartino notes in Variety the amazing fact that:

Analysts expect the revenue generated in 2016 by category leader Live Nation — pegged to hit $8.5 billion — to exceed the combined revenue generated by the top two record companies, Universal and Sony, during the same period.

The global nature of the music industry today — fueled by the likes of social media, distribution platforms like Spotify, and the maturation of millennials who would rather spend their income on “experiences” than “things” — has driven the concert business boom. And with a total DNC budget of $127 million (1.35x what Coachella earned in 2016) the Democratic Party could throw one of the biggest music festivals of the year.

Logistically, it could be plausibly executed. It would mean making the symbolic acts of nominating a candidate and deciding on a platform the sideshow. And instead, the main event would be four days of musical acts that lead to exciting addresses from the party’s up and comers and presidential candidate every evening respectively.

But does it make sense politically? Undoubtedly, the answer is yes.

Pew Research Center reports that 50% of millennials (18 to 35 year-olds in 2016) turned out in the 2016 Presidential Election. That compares to 63% among Gen Xers (those aged 36 to 51 in 2016) and 69% for Baby Boomers (aged 52 to 70 in 2016), all while millennials have overtaken Baby Boomers as America’s largest generation.

Young people voted heavily in Clinton’s favor in 2016. The problem is that millennials turned out less than any other age group in 2016. If Democrats are to beat Trump in 2020, it will in part take energizing 18–35 year olds, the largest generation in America today, to turn out and vote. A music festival that sported huge industry names in an urban setting and celebrated a Democratic Party presidential candidate would strategically accomplish just that by getting young people excited about politics.

Yes, the democratic party could be taken less seriously and certain older demographics could be alienated because of this new approach. However, it’s important to emphasize that I’m not saying to completely do away with tradition. The important process of selecting a candidate and voting on policies and rules would remain in place.

What I’m suggesting is taking the broad resources devoted to a largely symbolic event and instead putting it towards an event that would engage young people with the express goal of inspiring them to vote.

The 2014 Made in America Festival set in Los Angeles. Source: Made in America

So, to all democrats. If you’re serious about beating Republicans in 2020, do away with the symbolic, boring conventional traditions and strategically rebrand your once-every-four-years-party as the millennial experience of a lifetime.

Make the DNC 2020 a music festival.