"When you look at sexuality, there is a huge disparity between men and women's pleasure," Fine, who studied Clinical Psychology and sex therapy at Columbia University, told BuzzFeed News. "Women are much more likely to find sex non-enjoyable and much less likely to have orgasms." (According to the Center for Sexual Health, only 64% of women reported having had an orgasm at their last sexual encounter.)

Fine and Liberman call this the "pleasure gap," and are hoping their product will help narrow it.