Zara is battling yet another issue of cultural appropriation, as the affordable fashion brand has been accused of stealing the traditional baati style from Somali, calling it a Tie-Dye Maxi Dress, with no mention of cultural inspiration. Zara was called out on Instagram by Muna Juma, the Muslim Miss Universe contestant who made history when she refused to wear a bikini. She criticized the brand not so much for using the style, but for not mentioning anything about their cultural roots.

In the post, Muna writes, “@zara is trying to capitalize on our Somali traditional wear sheed/baati 😕 where’s the credit? For £39.99 you can get one for you, your Mama, & your Nana. Put some respect on it @zara.” Commenters have echoed her sentiments, writing, “Oh noo they didn't 😮” and “Are they kidding themselves 😑.” One even chimed in, saying, “They’re basically running out of ideas 😂.”

The company has yet to take any action in relation to this latest issue. The dress is still for sale on their site, and they have not issued a statement or commented on the look.

Zara is far from a stranger of issues of cultural appropriation. Only last month, they were called out for a tie-front plaid skirt that looked all too similar to a lungi, a traditional South Asian garment. This is simply the latest in a long line of products that Zara has released without acknowledging the heritage or cultural significance of the styles they sell.

Courtesy of Zara

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