If you've watched one of Rob Lowe's ads for DirecTV, then you're well aware that the handsome actor subscribes to the satellite service provider while his alter-egos—and less cool counterparts such as "Peaked In High School Rob Lowe"—have cable.

The commercials, while amusing, have now been pulled following a complaint from cable giant Comcast, a direct competitor of DirecTV, which questioned the accuracy of the campaign's claims, reports the L.A. Times.

On Tuesday, the National Advertising Division, a branch of the Council of Better Business Bureaus which reviews ads for truthfulness and accuracy, recommended that DirecTV pull the popular ads and reportedly urged the company to ditch Lowe's signature line: "Don't be like this me. Get rid of cable and upgrade to DirecTV."