Chicago White Sox announcer Ken "Hawk" Harrelson may have started a new ad campaign for the team when he offered "the will to win" -- TWTW -- as an alternative to sabermetrics.

Harrelson engaged in an animated live TV discussion with MLB network host Brian Kenny on Thursday. The argument was over the use of sabermetrics and the intrinsic value of stats as the final determination for evaluating players.

Harrelson became animated during the heated discussion that took place via a live hookup from U.S Cellular Field.

Some of the highlights included Harrelson quotes: