Jeremy Howe's manager has declared the Collingwood star will miss out on up to $40,000 in prizemoney, endorsement bonuses and image rights after he was overlooked for the AFL mark of the year.

Ben Niall, of Scopo Management, said on Tuesday he was "surprised" that Howe's towering mark over Melbourne's Tom McDonald in their Queen's Birthday clash had not been voted by fans as the league's best. Essendon forward Joe Daniher claimed the $10,000 win with his leap on St Kilda's Jake Carlisle in round 17.

Jeremy Howe's mark from round 12, against Melbourne, was thought to have been a lock for mark of the year. Credit:Channel Seven

Magpies president Eddie McGuire joined the chorus of surprise, declaring it had even been an "embarrassing" decision and it was time for the system to be overhauled.

Niall said his client, who had also been overlooked for All-Australian selection this year, would have been a deserving winner.