Of course, there's nothing stopping you from snapping up a separate battery pack or charging case to keep your iPhone juiced up for a full day. But still, it's hard not to read Ive's comments as sounding a tad out of touch.

While he doesn't go so far as to say "You're using it wrong!" -- something that Apple was criticized for during the Antennagate debacle -- Ive basically sounds like the classic designer who isn't quite aware of how normal people use his creations. Sure, he's got a point: The iPhone's design is likely a big reason why consumers use it so often (and why they get peeved when they've got no more battery life). But it would be far more useful to acknowledge legitimate consumer complaints, and reassure us that it's a problem that he's still dealing with, rather than deflecting back to the user.

[Photo credit: Michael Kovac/Getty Images for Vanity Fair]