If you’ve just chucked down the best part of $100k on a beastly new Dodge Viper, you probably want to make sure it’s pretty exclusive. This incredible new customisation program makes sure that’s the case thanks to a quite staggering array of options.

The 1 of 1 program offers 8000 hand-painted exterior colours, 24,000 custom stripes, 10 wheel options, 16 interior trims, six aero packages, and a bunch of additional extras. And all of it is hand-built, just for you - there’s even a special ‘concierge’ service that lets you follow the build of your car from start to finish, thanks to photos taken during the build, and updates from engineers and assorted Dodge personnel. And all this comes at no extra cost to your GTC model.