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(WDET)

DETROIT, MI - Fade in. Dusk. Rowboats are cutting across the Detroit River, beneath the Belle Isle Bridge.

"Maybe it's our first time, or first time in a longtime," a gentle-voiced male says as the state's Pure Michigan video prepares to introduce or re-introduce potential visitors to the city of Detroit.

Pure Michigan, the state's tourism and promotional arm, released the 30-second spot on Detroit this week.

Detroit, which made international news last month as it filed for bankruptcy.

Detroit, which makes national news regularly as a crime-ridden, burnt-out husk of a city.

The city's reputation has been so trampled on, even people in the near suburbs make hyperbolic quips about not entering its limits without Teflon protection.

It's one extreme, and perhaps the other extreme is Pure Michigan's video, which shows scenes of a family walking past Diego Rivera's mural at the Detroit Institute of Arts, a jazz club performance, smiling people shopping for produce at Eastern Market, a Detroit Tigers baseball game and a lovely shot of the city's skyline just after dusk from the Detroit River.

"No matter how long it's been, there's nothing like experiencing the unmistakable sounds, the memorable sights, and the limitless energy of a city called Detroit, and a first time every time feeling, that's Pure Michigan," the narrator says in soothing tones. "Your trip begins at Michigan.org."

The video is below. Let us know what you think in the comments section beneath it.

David Muller is the business reporter for MLive Media Group in Detroit. Email him at dmuller@mlive.com or follow him on Twitter.