2 Boseley S Tobacco company launches foundation to stub out smoking.

3 Yach D Foundation for a smoke-free world.

Smoking causes more than 7 million deaths each yearand tobacco companies have known, since at least 1950, that their products are lethal and addictive. Now Philip Morris International (PMI) is committing nearly US$1 billion over 12 years to the Philip Morris Foundation for a Smoke-Free World that will “fund scientific research designed to eliminate the use of smoked tobacco around the globe”.In a Lancet Viewpoint in this issue, the Foundation's President Derek Yach argues it will support “an unswerving focus…to improve public health and human wellbeing”.What should we make of this?