The residence program's first lineup of artists includes neuroscientist Beau Lotto, who created the augmented reality platform Traces, and the multi-disciplinary Indian artist Raghava KK. While their contributions have yet to be defined, the general Labs projects aim to get fans closer to shows in more direct ways, from GIFs starring Viacom characters to experiences like an AirBnB-rentable Teenage Mutant Ninja Turtle Lair in New York City. But it will also test new tech-driven storytelling concepts like livestreaming fans into shows.