In our New Product Development (NPD) Course we aim to keep the combination of theory and practical hands-on activities in a healthy balance. This allows us to provide both in depth topics coverage as well as to maximise erudition by experiential learning.

Learning Objectives

Some of the key new product development (NPD) training course learning objectives include:

Understanding of complete product development process

Understand how to build products with sustainable competitive advantage

Learn to prioritise new product ideas based on business strategic alignment, return on investments and ability to execute.

Deliver new product developments on time and how to manage a team (or virtual team) of project resources and multiple business units stakeholders

Learn how to conduct a detailed project financial analysis, how to develop value and market based product pricing and how to develop product cost models and product forecasts etc...

For more comprehensive detail on learning objectives please see our complete PDF brochure on Product Development Training Learning Objectives.

Course Length

Our product development course is suitable for both novice and experienced product managers. Length of the course is customisable from 1 to 5 days of full day learning with specific focus on practical examples and team exercises. Course can be broken up over several separate weeks to suit your development project timeline. Total classroom contact hours can range from 8 to 40 hours depending on customer requirements.

Prerequisites

Good grasp of English language and ideally some experience in product management, marketing or related disciplines.

Reference Material

Over 360 pages of course materials including complete product development framework plus 60+ parctical tools and templates will be provided to all attendees.

Training Modules Breakdown (Example 3 Day Course)

Module Description Duration (hours) Day 1 Strategy and planning Define your strategic objectives, understand your own value position 1 Define your market Market size, market demand and market share 1 Strategic market assessment Market attractiveness and competitive advantage 1 Development options Create or outsource, partner selection criteria, operational models 1 Value creation and product feature selection Customer needs and key product features identification using Kano method 1.5 Market segmentation Needs based market segmentation 1 Competitor analysis Industry analysis, competitor analysis, competitive advantage 1.5 Day 2 Concept development and ideas screening Idea and concept development, project screening and prioritisation 1 Feasibility study How to conduct a feasibility study 0.5 High level project planning Project resources, project management 1 Business case Business case structure and writing 1 Financial analysis Detailed project financial analysis, cost factors, revenue factors 1 Product pricing Value based product pricing 1 Cost modelling and forecasting Cost model development and product forecasting 1 Product and business requirements Business and product requirements documents structure and sample PRD 1 Detailed project management plan Project integration management, scope management, time management, cost, communications, risk, procurement, quality 0.5 Day 3 Product solution definition and design Detailed product design including product description, marketing plan, product features, commercials, service levels 1 Business process design Quoting and ordering process, implementation, support, billing 1 Technical solution architecture Functional model, data model, vendor evaluation, bench testing, ensuring design quality 1 OSS/BSS Architecture considerations 0.5 Design tools and tips PoC, ITIL, solution architecture templates 0.5 Finalising product build Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms… 1 Technical solution build Finals processes, technical guide, OSS/BSS 0.5 PRT / ORT Product readiness testing (technical, commercial and operational) 0.5 Product launch Launch activities, presentations 0.5 Product lifecycle Performance management & reporting 0.5 Other tools and tips Leadership and staff choice, portfolio planning, marketing planning and budget 0.5

Activities and Practical Tools

Parcus Group New Product Development (NPD) Training Course is characterised by a large amount of practical and hands on exercises using over 60 interactive tools and templates. For all the software tools a templates please see Online Platforms section.