The purpose of the study according to assistant professor in psychology Dr David Fredrick was to find out why some traditional practices were being clung to despite a push for equality between the sexes. I know what a lot of men would say to this. They believe that women only want equality when it suits them. That we want to cherry pick the best of both worlds. We want to have things paid for, have doors held open for us and be seen right to our front door at the end of a date. Yet we also want equal pay, the right to birth control and not to be patronised every day of our lives. So what is a man supposed to do? Many are scared that if they are chivalrous then they could appear to be sexist.