ROCKFORD, Ill. (WIFR) - Stroll on State organizers say another record-breaking year for the event means more foot traffic for downtown businesses.

The Rockford Area Convention and Visitors Bureau says of those surveyed at Stroll on State in November, 20% said it was their first year attending.

RACVB president and CEO John Groh says the growth of Stroll on State has led more people to make trips to downtown throughout the year, with just under 50% saying they visit downtown daily or weekly.

"47% in 2013 said 'I love downtown', and now that number is 53% so we've moved the needle pretty significantly on that," says Groh.

Groh says organizers are always looking at ways to add to or improve Stroll on State, but no decisions have been made for next year.