Washington (CNN) The $38 million super PAC supporting Ted Cruz plans to highlight polarizing issues as part of a full-throttle plan to turn out the white evangelical voters that can power him to victory, a new document reveals.

Keep the Promise, whose strategy is detailed in a 51-slide PowerPoint presentation titled "Can He Win?" recently posted to the organization's website, mercilessly attacks 2012 presidential candidate Mitt Romney as unable to elevate "wedge issues," or divisive issues that polarize voters, to the forefront of the Republican debate. Calling Romney a "terrible candidate with a terrible campaign," the slides pillory him as a Republican who managed to squander winnable states just like every other "loser" moderate candidate.

By deploying these issues and emphasizing his Hispanic heritage and religious roots, Cruz can win the presidency, the super PAC says.

The presentation, seemingly written to appeal to donors, syncs with much of the pitch that Cruz himself makes on the stump: that Republicans have their best chance of winning the White House if they nominate a clear-eyed conservative who can turn out the GOP base. But the presentation makes the fullest case yet for how Cruz's allies believe he has a path both to win the Republican nomination and then to defeat Hillary Clinton, who is mentioned by name in the presentation.

The motivation for posting the plan was unclear. Dathan Voelter, the treasurer of the super PAC, did not immediately respond to a request for comment Thursday afternoon.

On the slides' properties page, a person named Chris Sipes is listed as the "author." They were last edited on Sunday and come days after Cruz's campaign posted hours of unscored B-roll footage to an old YouTube account. The super PAC, which can't legally coordinate with the campaign, originally called on Cruz to upload exactly that. Sipes could not immediately be reached for comment.

A 'positive campaign'

The constellation of the four super PACs that comprise Keep the Promise, which together say they have raised $38 million, plans to begin a "positive campaign" in the early-voting states around the time of the first debate on August 6, according to the presentation. Cruz and his allies plan to highlight his "deep faith" in order to capitalize on "upside potential" that they believe the Texas Republican has not yet captured.

Using a May survey commissioned by the Republican polling firm TargetPoint, the super PAC argues that Cruz has the perfect mix of awareness and popularity with GOP primary voters. The only other candidates with more potential growth are Scott Walker and Marco Rubio, it argues.

Photos: Moments from Ted Cruz's career Photos: Moments from Ted Cruz's career U.S. Sen. Ted Cruz, a Republican presidential candidate, speaks during a campaign rally at the Indiana State Fairgrounds on Monday, May 2. Hide Caption 1 of 24 Photos: Moments from Ted Cruz's career Cruz holds up the hand of Carly Fiorina at a campaign rally in Indianapolis on Wednesday, April 27. Cruz named Fiorina, a former presidential candidate, as his running mate. Hide Caption 2 of 24 Photos: Moments from Ted Cruz's career Cruz celebrates his Wisconsin primary win with his wife, Heidi, and Gov. Scott Walker in Milwaukee on Tuesday, April 5. Walker endorsed Cruz for the presidency. Hide Caption 3 of 24 Photos: Moments from Ted Cruz's career With his wife by his side, Cruz tours the Dane Manufacturing facility before speaking to workers in Dane, Wisconsin, on Thursday, March 24. Hide Caption 4 of 24 Photos: Moments from Ted Cruz's career Cruz speaks during the CNN Republican debate in Miami on Thursday, March 10. Hide Caption 5 of 24 Photos: Moments from Ted Cruz's career Cruz and his wife wave to the crowd at Liberty University after he announced his presidential candidacy in Lynchburg, Virginia, on March 23, 2015. Hide Caption 6 of 24 Photos: Moments from Ted Cruz's career Cruz speaks during the 2013 NRA Annual Meeting and Exhibits at the George R. Brown Convention Center on May 3, 2013, in Houston, Texas. Hide Caption 7 of 24 Photos: Moments from Ted Cruz's career Cruz poses with his wife, Heidi, and his daughters Caroline and Catherine. Hide Caption 8 of 24 Photos: Moments from Ted Cruz's career Cruz (left) fields questions from Bruce Rastetter at the Iowa Ag Summit on March 7, 2015, in Des Moines, Iowa. The event allows the invited speakers, many of whom are potential 2016 Republican presidential hopefuls, to outline their views on agricultural issue. Hide Caption 9 of 24 Photos: Moments from Ted Cruz's career Nobel Peace Laureate Elie Wiesel (left) listens as Cruz (right) speaks during a roundtable discussion on Capitol Hill March 2, 2015 in Washington, D.C. Wiesel, Cruz and Rabbi Scmuley Boteach (center) participated in a discussion entitled 'The Meaning of Never Again: Guarding Against a Nuclear Iran.' Hide Caption 10 of 24 Photos: Moments from Ted Cruz's career Governor Greg Abbott (center) speaks alongside Cruz (left), Attorney General Ken Paxton (right) at a joint press conference February 18, 2015, in Austin, Texas. Hide Caption 11 of 24 Photos: Moments from Ted Cruz's career Sen. Patrick Leahy (right) escorts Loretta Lynch back from a lunch break as Cruz (left) sits nearby during her confirmation hearing before the Senate Judiciary Committee January 28, 2015, on Capitol Hill. Hide Caption 12 of 24 Photos: Moments from Ted Cruz's career Cruz greets supporters at the South Carolina Tea Party Coalition convention on January 18, 2015, in Myrtle Beach, South Carolina. A variety of conservative presidential hopefuls spoke at the gathering on the second day of a three-day event. Hide Caption 13 of 24 Photos: Moments from Ted Cruz's career Cruz (left) and then-Texas Governor Rick Perry stand together during a press conference at the front gate of Fort Hood about Iraq war veteran, Ivan Lopez, who killed three and wounded 16 before taking his own life on April 4, 2014, in Fort Hood, Texas. Hide Caption 14 of 24 Photos: Moments from Ted Cruz's career (Left to right) Sen. Lindsey Graham, Sen. John McCain and Cruz listen as President Barack Obama delivers the State of the Union address on January 28, 2014, in Washington, D.C. Hide Caption 15 of 24 Photos: Moments from Ted Cruz's career Then-Senate Minority Leader Mitch McConnell (second right), poses with Republican senators-elect Jeff Flake (left), Deb Fischer (second left), and Cruz (right) at the U.S. Capitol on November 13, 2012, in Washington, D.C. Hide Caption 16 of 24 Photos: Moments from Ted Cruz's career Cruz speaks to reporters on September 25, 2013, after ending his talk-a-thon on the floor of the US Senate in Washington, D.C. Hide Caption 17 of 24 Photos: Moments from Ted Cruz's career Cruz speaks as then-Rep. Michele Bachmann (left), Sen. Mike Lee (second right) and Sen. Rand Paul (right) listen during a news conference May 16, 2013, on Capitol Hill. Hide Caption 18 of 24 Photos: Moments from Ted Cruz's career Cruz listens to testimony during a Senate Judiciary Committee hearing on April 22, 2013, in Washington, D.C. Hide Caption 19 of 24 Photos: Moments from Ted Cruz's career Cruz holds a news conference to announce the plan to defund Obamacare on March 13, 2013. Hide Caption 20 of 24 Photos: Moments from Ted Cruz's career Cruz speaks at the CPAC on March 6, 2014, in National Harbor, Maryland. Hide Caption 21 of 24 Photos: Moments from Ted Cruz's career Then-Senate Republican Candidate and Texas Solicitor General Cruz speaks at the 'Patriots for Romney-Ryan Reception' on August 29, 2012, in Tampa, Florida. Hide Caption 22 of 24 Photos: Moments from Ted Cruz's career Then-Senate Republican Candidate and Texas Solicitor General Cruz speaks during the Republican National Convention at the Tampa Bay Times Forum on August 28, 2012. Hide Caption 23 of 24 Photos: Moments from Ted Cruz's career Then-Senate Republican Candidate and Texas Solicitor General Cruz speaks during the Republican National Convention in 2012. Hide Caption 24 of 24

"TED HAS REAL GROWTH POTENTIAL WITH EVANGELICALS AND LIBERTARIANS," one slide reads before transitioning to the next section: "THIS PRIMARY IS REALLY DIFFERENT."

Cruz has placed a heavy, although not exclusive, emphasis on Iowa, which tends to nominate more conservative candidates like himself. Yet his campaign has secured endorsements in states that don't vote until as late as June, and Cruz himself has mused openly about a brokered convention.

His super PAC, though, appears to think he may be able to score a quick win.

"Schedule is significantly different than past years -- favors more conservative candidate," reads one bullet point. "At least six well-funded candidates -- making it very difficult for Establishment to destroy the conservative challenger."

Three consecutive slides together emphasize Cruz's path to victory: "The calendar leans SOUTH," reads one. "The calendar leans RIGHT," reads the next. "The calendar leans CRUZ."

The super PAC is expected to be surprisingly well financed, and the presentation confirms that three of the top 10 super PAC donors in 2012 -- Robert Mercer, John Childs, and Bob McNair -- have all donated to the group. The super PAC is decentralized into four different organizations to give three clusters of donors -- Mercer, Toby Neugebauer, who has donated $10 million to the group, and a third unknown family -- more control over their contributions.

Keep the Promise highlights six candidates who they see as well-financed -- Donald Trump, Jeb Bush, Rand Paul, Rubio, Walker and Cruz -- but in ensuing slides, it takes down those competitors as insufficiently conservative by grading them on a spectrum of issues critical to the base.

Cruz allies also see him as having "the most complete portfolio of 'Assets'" compared to Bush, Paul, Rubio, Walker and former Arkansas Gov. Mike Huckabee. Only Cruz has tsihe five ingredients for a win: "Small dollar donors," "large super PAC,' "social media followers," "grass roots support," and "sophisticated data analysis."

Prospective Cruz backers also hear the super PAC pitch the accomplishments of the Houston-based campaign, over which it has no control but nevertheless says can run an "Obama" quality campaign.

"Campaign managed by great executives," reads one bullet point, "not people who can write and produce TV commercials."

Defeating Hillary

The organization has already began plotting a path to defeat Clinton -- which more or less revolves around repudiating everything that Romney did in his campaign in 2012. Cruz himself has said Romney was a poor candidate, but he generally has done so gently and taken pains to note that he respects Romney as a person.

"He was the one man on the planet who could not use ObamaCare as a wedge issue," the super PAC claims, calling him a "social media amateur." "Romney HAD NO WEDGE OR MAGNET ISSUE to turn out the voters he needed."

Keep the Promise then walks readers through multiple states where Romney failed and Cruz can succeed, including Florida, New Mexico and Colorado, where the organization sees Cruz holding appeal as a Hispanic candidate. It appears to project that Cruz can defeat Clinton in the Electoral College by a 296-242 margin if it wins Virginia, Ohio, Iowa, New Hampshire, Florida, Colorado, New Mexico and Nevada.

They key nationwide, though, is to harness conservative energy as a magnet for evangelical voters. That won't happen if they nominate Bush, who the super PAC seems driven on tearing down.

"The Establishment Never Learns," one section head says. "For 2016 they have chosen, Jeb Bush. The one person on the planet that forfeits Republicans on every Hillary wedge issue."