A single man in Sheffield has paid £425 for a billboard in order to advertise himself in the hope of landing a date.

Mark Rofe, 30, is featured on the giant sign lying on his side above the phrase: ”Single? Date Mark. This could be the sign you’ve been waiting for.”

The billboard, which is located on a busy road in Manchester, directs prospective applicants towards a website that offers further information about Mr Rofe and carries the slogan: “One man, one billboard, one mission”.

On the website, Mr Rofe reveals that he works in marketing and bought the billboard because all of his friends are coupled up and he is “struggling” to find a romantic partner.

In a “facts and stats” section, he states that he is 6ft tall and teases that he has kissed more than three women.

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Those interested in applying for a date are directed to fill out an application form on which they’re asked to divulge their social media handles, upload a photograph of themselves, and write a message for Mr Rofe. So far, more than 292 people have applied.

“I’ve been single for a little while now, and many of my friends are married or in long term relationships,” he said.

“I’ve tried the dating apps, but they just weren’t working for me, so I decided to try something a little bit different to try and stand out.”

Mr Rofe explained that the idea for the billboard started off during a pub chat.

“I was talking to my mate saying how I was struggling on all these dating apps and I joked that I should put my face on a big billboard,” he told the BBC.

“We laughed about it but then actually I thought what a good idea.”

Mr Rofe added that he was surprised by how many people have got in touch so far.

“Some people might think I’m mad paying £425 but if I find love then it’s fairly cheap,” he added.