Baylor coach Art Briles joined the

this week.

At the end of the interview, he was asked:

"You want to take this time now and maybe say something negative about the SEC to get that thing stoked up again?"

The question was a reference to

last month.

Kansas - and fellow Big 12 - coach

.

And here was Briles' chance to add his verbal jab.

His reply:

"I don't know how you could. I mean I learned a long time ago, the only guy that remembers second place is the one that got it.

"They've done a great job. They put their brand on the table, and they've walked away with all the chips. What can you say? Until someone beats them, that's the way it's going to be."