Todd Thrasher of Glendale called it another slap in the face from the Rams' organization.

"Sending an email wanting me to buy more gear right around the time I'd normally be getting my season tickets in the mail," Thrasher said. "No surprise considering the way they've treated the fans and this city. I'm one of those long-time season ticket-holders who was lied to right to my face by (Kevin) Demoff. It was easy for me to just hit 'unsubscribe.' I just hope the Rams' organization didn't hide some malware in that 'unsubscribe' link!"

A Rams spokesperson said the email was inadvertently sent to fans in the St. Louis area from an old database. Mistake or not, it was tough to take for area football fans still reeling from the team's departure.

"Please tell Kevin Demoff where he can place his hat," said Mark Towey, a charter PSL holder who's from St. Peters but currently lives in Saudi Arabia.

"Twenty-plus years of buying season tickets, $9 beers and stale pretzels, you'd think Stan could give me a free cap," said Mike Wild of Crestwood.

Daniel Meyer of Wildwood, a charter season ticket-holder in 1995, said he will not be purchasing a hat, and said he's thinking about adopting the Tennessee Titans as his new team to follow.