The outcome of a new study has suggested that regularly going to gigs can actually help you live longer.

The report, which was conducted by O2 and Goldsmith’s University Associate Lecturer Patrick Fagan (who specialises in behavioural science), has come up with the surprising findings.

According to the study, experiencing a gig for just 20 minutes can result in a 21% increase in feelings of well-being. Further research found a direct link between “high levels of well-being [and] a lifespan increase of nine years”, therefore suggesting that being exposed to live music could help you live longer.


Bespoke psychometric testing and heart-rate tests were given to the participants of the study, with an increase in feelings of self-worth (25%), closeness to others (25%) and mental stimulation (75%) reported when said participants attended a gig.

The study also found that those who attend gigs once a fortnight are most likely to score their “happiness, contentment, productivity and self-esteem at the highest level”.

Speaking about the results of the study, Fagan praised the “profound” impact gigs can have on the human experience.

“Our research showcases the profound impact gigs have on feelings of health, happiness and wellbeing – with fortnightly or regular attendance being the key,” he said.


“Combining all of our findings with O2’s research, we arrive at a prescription of a gig a fortnight which could pave the way for almost a decade more years of life.”