Inspired by AFTVnews' post about the first image of the upcoming Roku 4, we decided to look for the same image, knowing that it's somewhere on Roku's site.

Google Images returns this image when using the search phrase “roku 3 site:roku.com”:

https://image.roku.com/ww/images/partials/product-selector/roku-3.png

When you change the filename from “roku-3.png” to “roku-4.png”… Bingo!

https://image.roku.com/ww/images/partials/product-selector/roku-4.png

This is the latest (and most exciting) development in a long string of Roku 4 rumors and speculation. Roku hasn't confirmed anything yet, but this is as clear an indication as we could ask for that the Roku 4 is coming soon. Stay tuned for more updates – we'll always bring you the latest Roku news.

Update: Roku removed the image from the above URL, but this URL seems to work: https://image.roku.com/ww/shop/4400R.png