Stuck for a name for your baby? Acclaim Entertainment Inc. is offering $10,000 (U.S.) in U.S. savings bonds to the first family to name its child after Acclaim's new video game.

Unfortunately for the child who "wins," the game is called Turok.

Turok: Evolution, a shooter game in which the title character battles through "reptilian hordes," will be released on Sept. 1. To qualify for the prize money, the baby must be born on that day, Acclaim said.

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"People for generations have been naming their children for sports celebrities, movie stars, musicians," Acclaim spokesman Allan Lewis told Reuters. "It's a natural evolution ... people are going to start naming their children for video games."

The parents must sign a letter of intent promising to name their child Turok for one year and provide proof that they have done so.

Acclaim, of Glen Cove, N.Y., is not the first company to attempt to brand humans. In a similar stunt this year, the makers of Dunlop tires paid a total of $25,000 (Canadian) to four Canadians who changed their surnames from Dunlop to Dunlop-Tire.