A novel new attraction will soon be opening in Amsterdam. Multi-sensory adult cinema 5D Porn is opening its doors in the Red Light District. A world first, according to owner Nathalie.

The concept takes three-dimensional virtual reality pornography, and adds sensations to affect the audience's sense of smell, as well as seating that physically interacts with the viewer. "In the deepest secrecy we worked hard on the first short erotic 5D sex movie in the world", the theater said in a statement. "A unique experience, a rollercoaster," the theater described the film, which includes longtime adult film actress Kim Holland and her cast of actresses from the Meiden van Holland. "Humor, action, tension and highlights alternate at a rapid pace."

According to owner Nathalie, who asked NL Times not to publish her last name, 5D Porn is a much more interesting concept than the well-known, and much seedier porn theater that used to be located on Oudekerksplein 18. Construction crews were hard at work on Thursday trying to get everything set up for the unveiling. While the sex cinema Venus closed its doors in 2012, a sex shop opened in its place the following year. A 2018 report by the city's court of auditors exprssed displeasure with the transition as it didn't meet the city's stated goals for the Oudekerksplein area, including improving the quality of the neighborhood, diversity in businesses occupying the buildings there, boosting the economy during the day and at night, and the quality of life for the residents of the district.

"It isn't for English tourists, it's for people who live here," said Nathalie. One of her main goals is to bring more Dutch people back to the Red Light District, and she expects that working with Kim Holland will help drive that notion home. Still, it has drawn an overwhelming amount of media attention already, she said, adding that she was being contacted by journalists from as far away as Australia about the opening.

5D Porn is not meant to be a place where men can masturbate out in the open, Nathalie stressed. She aims to make the theater a place where people of any gender can come and explore a different side of sex and adult entertainment. "You can bring your wife over on Saturday if you like", she said to an NL Times reporter.

Despite being an adult-oriented business, Nathalie says she is very pleased that she could develop this location in a way that may be more appealing to locals and domestic tourists than the past busineses at that spot. She spoke in much the same way as the municipality of Amsterdam's objective to improve the area overall. So far the city has banned new tourist shops, beer bikes and guided tours of the Red Light District, while attempting to transition some sex workers into entrepreneurs by giving them the possibility to self-manage their own brothel. Also in the last decade the city has taken over many of the window prostitution locations in the Oudekerksplein area and allowed start-ups to develop and grow new businesses there.

While the municipality does not really want to open new sex-related businesses in the Red Light District, the building was already zoned for a business tied to sex, Nathalie said. There wasn't much the city could do to prevent 5D Porn's opening, she stated.

The first showing of this 5D Porn experience will happen at a press preview on Friday with the movie's star in attendance. "What will this movie do to you?" Kim Holland asked. "It is an unforgettable Amsterdam adventure. You have to see, hear, feel and experience this!"