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The first time a story appeared concerning David Braley’s sale of the B.C. Lions was, wait for it, 13 years ago, in 2005.

Since then this tale has become something of an annual rite in this market.

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The names have changed over the years, as have the parameters of the deal; but, despite the intrigue, we always end up in the same place. Braley, the Hamilton-based industrialist, continues to own the Lions despite the long-held belief the franchise needs local ownership to thrive.

There’s a suggestion he’ll sell. Then he won’t. Then he will. Then he won’t. The dance continues and the only change is there’s no change.

So why would things be any different this time around?

Maybe they’re not. Maybe Braley, the longtime CFL loyalist, likes the idea of staying in the game and likes the influence and prestige owning the club brings. That’s the most credible explanation for his continued involvement in a business that’s been in steady decline for almost a decade.