This year we’ve seen Instagram develop as a powerful fashion force, setting trends and boosting sales. To succeed in the feed, brands have honed in on streetwear’s graphics and logos as transmittable memes, causing a huge logomania trend and a 90s/00s aesthetic revival.



Celebrities, and their outfits, remain the most powerful influencers shaping what customers look to buy online. Through carefully curated Instagram posts the likes of Kylie and Kim got the world shopping and were responsible for some of the largest search spikes of 2018.