Audi impressed us with the E-Tron SUV. It wowed us with the E-Tron GT and now it's hoping that its third EV will turn just as many heads.

Unveiled at the Geneva Motor Show, the new Q4 E-Tron Concept takes the formula of the automaker's electric EV and shrinks it down a bit. The vehicle has an expected range of 280 miles and will probably compete with the Tesla Model Y more than the Model X. The automaker also announced an augmented reality HUD that project images so they look like they're 12 meters ahead of the vehicle. Sadly, they didn't have a demo of the system. Once it goes into production around the end of 2020, this crossover will be the first Audi where owners can customize their headlight startup signature.