Like Pinterest, you'll be able to use it to save images you like and organize them into collections or albums. And like Pinterest, it's also geared towards those who enjoy cooking, baking, doing DIY and arts & crafts, as well as those into fitness and home decor. So, how are the two different? Well, Pinterest told The Information that Hobbi seems to lack its "discoverability, search and recommendations."

The social network introduced the group behind the app, the New Product Experimentation (NPE) Team, back in 2019. It former Vine boss Jason Toff to lead the division, which is focused on creating small applications. Back then, Facebook said it won't hesitate shutting down NPE projects that don't do well, so Hobbi's fate depends on how much people like it.