Since then, Charlie has confirmed with me that he has successfully connected her to Aliant Payments, a cryptopayment processor! Now it's still to be seen whether or not Kat Cole will follow through with integrating Litecoin payments. Most likely, this is a just an exploratory inquiry. But if this wild series of events shows you anything, it's that the Litecoin grassroots movement of marketing is very real and very powerful. In a matter of a couple weeks, individuals from the LTC community were able to convince the parent company of two fairly well-known food franchises to engage and be open to the idea of accepting Litecoin as a payment. This serves as a powerful example that passion and creativity can go a long way to spread Litecoin adoption.



So yes. It's true Litecoin could use more marketing. However, I suspect that this new grassroots-led marketing movement is the answer that people have been clamoring for all along.



If you have a neat story of helping to spread Litecoin adoption, I'd love to hear about it! Submit your story here and I'll feature it in either my next newsletter or publication.