Like many current VR experiences, this isn't likely to be particularly deep or long-lasting. However, it's certainly more ambitious than the many Hollywood VR tie-ins that limit themselves to canned video. More importantly, it's just the start of Fox's VR plans. The studio tells Variety that it sees VR as a "new media opportunity," not just a way to sell you on whatever movie or TV show is premiering that week. You can expect to see more projects that take advantage of VR's immersion, and that's good news if you're looking for more reasons to justify that expensive headset.