About us

Born during the 2018 US F1 GP after Kimi's win, he and Jesse discovered they had a lot in common. From their passion for bikes, cars and racing, to their no-nonsense attitudes.

Kimi and Jesse walk their way while putting in the hard work and dedication. The 'Kimi' brand goes beyond F1 and the world of custom vehicles.

It's a celebration of life from two outlaws who each started from the bottom and reached the top positions in their games.

We are proud to present this rich and personal collection where both Kimi and Jesse have their hands on. New products will be added regularly so keep checking in to keep up to date.



Thanks for your support!