Wresting third place from Apple, however, is a milestone for Google, and coincides with the company launching a major advertising campaign for the browser across Europe. This has used major billboard sites across Britain, and has also included producing a special wraparound supplement for the free Metro newspaper. Searches online for “Google Chrome”, “Chrome” and “Google Browser” almost doubled in mid-December when the campaign was at its height, and the increased usage figures indicate that a large number of people searching for Chrome online have gone on to download and use the product.