Furthermore, thanks to the pop star's company's extensive popularity, Patrick Benot has found his Google searches have decreased rapidly. Before the app was launched, his company was the first thing that came up on the search engine when the terms were together. Now, it's much, much lower, and it has ultimately hurt awareness of his business, to say the least. By pushing himself in front of the news to take Taylor Swift to court, Benot is obviously getting more attention to his company, but that's not enough, and he wants Swift to stop infringing on his trademarked name once and for all. We'll have to wait and see if he gets his wish.