Many times, a content writing agency fails to deliver content which would increase the conversion rates for websites.

This happens mostly for e-commerce websites. According to market studies, 77% of B2C marketers use content writing services but 21% of them don’t get enough traffic for their sites. Now, why is that?

The reason is, sometimes, creative writers do not convey the targeted message. Maybe they are not able to. So, before offering the solution to today’s topic, here are the problems a content marketing agency faces while writing B2C contents-

· Most professional content writers fail to grasp who they are writing for. While framing their article, a creative writer, if not aware of their audience’s gender, demographics, and economic background, will frame contents which may not satisfy the audience’s needs.

· Another problem a content writing agency can face is perception. Some companies may labor under the impression that writers need to use immaculate language for framing their content.

However, the reality is most consumers are busy individuals, and no one has time to decipher poetry. So, the simpler you write, the faster they perceive and come back to you for more. And proper keyword research is also a vital factor to target proper audience where you have free tools available like Google Keyword Planner.

So, the core problem lies with how the content is framed. Therefore, to make sure your content writing agency offers top-notch services to your clients; check out these tips for creating B2C write-ups.

B2C content writing tips that really work!

Tip 1: Hunt and don’t be hunted

While offering content writing services for a business to consumer website, remember that the audiences are like hunters.

They are looking for information and are in a hurry, so if your client’s site doesn’t provide them with the required data, they close the page and move on. In other words, your client loses traffic.

So, while framing your content, remember studies conducted reflect that the audience uses only around 3 seconds to judge a website’s worth. Therefore, the first step to hunt them is a captivating title and you can use Buzzsumo to find the most popular topic. Secondly, start with the solution or address the issue in a way that peaks your customer’s curiosity and he/she stays on the site.

Tip 2: Build your client’s brand

The primary work of a content marketing agency is to build its client’s brand face. So, address the audience’s needs and study your client’s business website thoroughly. Then, understand what the client does and how his/her product or service can benefit the customers.

In accordance with that, frame your articles in a way which both promotes your client’s brand and meets the needs of their patrons simultaneously.

Tip 3: Write your articles based on the audience’s line of thinking

While offering content writing services, a company must be aware of the audience’s psychology and frame write-ups accordingly. So, use the right tone and mention facts which will captivate your audience from the beginning.

For example, a company marketing cosmetics would require articles (mainly) targeting the elite sections of the society. So, content must be written with sophistication, highlighting not only the product’s USP but its popularity in the global market and so on.

In the same way, while writing contents for a lifestyle website, frame the writing to make the audience want to buy the product or service. Mention why it’s a smart buy and so on.

Tip 4: Do not use unnecessary jargons or vague terminologies!

Whether your writers are writing a webpage, an article or a blog, avoid using jargons and tough terminologies. Instead, use phrases and words which are comprehensible to your audience. Just stick to this motto of creating easily scannable content which will induce the client’s audience to turn into customers.

Tip 5: Use a prominent call to action tone

When you are offering content writing services for a B2C marketer, a proper call to action tone is mandatory. In fact, this ‘call to action’ tone must make readers feel that availing the client’s service will fulfill his or her goal in one go.

Here are a few guidelines to frame a proper call to action tone-

· Use a small number of call-to-action (CTA) points for your client’s projects.

· Make the customers feel comfortable and don’t be domineering in your call to action tone.

· Use encouraging words and focus on the why availing the item will benefit the consumer.

Tip 6: Be mindful of formatting

Say, you are writing a webpage for a business to consumer client. So, be mindful of format, and according to the space given in the templates, you must frame your website content writing to fit in the given area.

For example- If your template supports 50 characters you need to fit in adequate information without overstuffing them. Likewise, if your model offers you 1000 characters, write accordingly in the given space.

Tip 7: Write a through product description for client’s business

While writing a product description, first and foremost give a detailed account of the product like its features, benefits, specialties, pros, and cons, etc. Additionally, a content writing agency can use these 2 guidelines for framing superior product descriptions-

a. Use a conversational tone to engage readers

b. Use proper keywords and scatter them evenly all through your content to make the copy optimized for search engines.

Additionally, for a content writing agency to offer error-free content, keep track of the following-

1. Make your writings attractive for viewers. Use proper formatting and write as per Google’s latest algorithms. Use shorter paragraphs and maintain an active tone.

2. Make sure your writers do manual proofreading to check for grammatical and logical errors.

3. Lastly, all content framed should be checked via Grammarly Premium, Yoast SEO Plugin and Copyscape Premium plagiarism checker to offer perfectly original writings.

We here at Das Writing Services follow all of the above-mentioned guidelines. We also suggest other professional content writers who are facing issues with making their client’s website rank to try out the same.

Das Writing Services has kept track of the latest content writing trends and today, based on our customer feedback, we have come across as a leading content writing agency.

So, if you’re looking for a content marketing agency which can prevent your website from facing high bounce rate issues, you can contact Das Writing Services today. Good Day and thank you for reading!