Why is the computer version free?

The game has been funded by the Usborne Foundation, a charity set up to support initiatives to develop early literacy.

Our mission is to help as many children learn to read as possible. The computer version is 100% free and we put profits from the app back into the Usborne Foundation, to continue to create new and exciting ways for children to learn.

The charity was founded by Peter Usborne MBE and his children, Nicola and Martin, one of the world’s leading children’s book publishing companies and Children’s Publisher of the Year 2012. He was previously one of the founders of the magazine Private Eye.