This is one of our favorite Christmas-themed posts from the archive. We hope you don’t mind the re-post!

White privilege refers to the many, many benefits of being white in a society dominated, both culturally and materially, by other white people. The notion was popularized by Peggy McIntosh in a 1989 an essay titled White Privilege: Unpacking the Invisible Knapsack. One benefit is that most fictional characters, unless otherwise specified (and sometimes even so), are assumed to be white. Growing up non-white in a white-dominated world, then, means that most of the mythological figures of your childhood do not look like you in one important way.

Santa, of course, is a fictional figure whose appearance is invented. Theoretically anyone could be Santa. Yet, while we may see the occasional non-white Santa at the mall or in novelty holiday stories, he is unbearably and overwhelmingly white in our (google-able) imagination: The first three pages of a google image search for “Santa”:

For more examples, see all of our posts about white privilege. Thanks for Martha Pitts as Ms. for this post idea.

Lisa Wade, PhD is a Visiting Scholar at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming Introduction to Sociology text. You can follow her on Twitter, Facebook, and Instagram.