As per the recent article published on Bankless Times stated that- After the 80 per cent (probably more) ICOs failed, the industry knew there had to be a better way to help viable projects succeed. Exchanges expose new projects to millions of investors instantly making the IEO a perfect partnership for mutual blockchain success.

Bill Shihara, CEO of US-based exchange Bittrex believes that IEOs have the potential “to be larger than the ICOs of 2017.”

As we can see the hype around IEO (initial exchange offering) is continuously growing. Many crypto market innovators take on the new idea to finance their projects. By seeing the various advantages of IEO, PBET began to support their projects using IEO, as it is known to be more secure and trustworthy.

Source: https://www.banklesstimes.com/2019/07/09/ieo-buzz-analyzed/