Now that we have the option to remap the dedicated Bixby key on our Galaxy phones, Samsung could be planning to give us the option to customize the ‘Hi Bixby’ wake-up command for Bixby Voice. Well, at least in China, where the company has apparently announced that Samsung will swap the Bixby in ‘Hi Bixby’ with a word of their choice.

There are no more details available yet, but Twitter leakster Ice universe says you could say ‘Hi IceCat’ instead of ‘Hi Bixby’, so we’re assuming users will a free hand at choosing any word they’d like. The ‘Hi’ part of the command will probably stay as it is, but letting people set up custom wake-up commands would take Bixby Voice a step ahead of Google Now. Google currently allows one to say ‘Hey Google’ or ‘Ok Google’ to use the Google Assistant.

It remains to be seen if the Bixby hotword customization will be come to devices other than the S10 and in countries outside China. If it does, what’s the word you’d use to access Bixby Voice? If you set it to ‘Hi SamMobile’ and give us some free publicity when you’re out and about in a crowd and need to ask Bixby something, we promise we won’t complain.