(Newser) – The Kellogg Company says producing quality food is "of the utmost importance"—a sentiment apparently ignored by the guy who urinated on a conveyor belt at one of its plants. A video of the act filmed by the man himself and recently posted to a viral video site has prompted a criminal investigation by the FDA, WREG reports. In a statement, a "shocked and deeply disappointed" Kellogg says that it determined the incident occurred in 2014 at its plant in Memphis, Tenn. Potentially affected products (now long expired) include Rice Krispies Treats, Rice Krispies Treats cereal, and puffed rice cake products.

The video, WREG notes, was shot during a period in which Kellogg and the workers union were in the midst of a nasty labor dispute. Kellogg says it informed law enforcement and began its own internal investigation as soon as it got wind of the posted video. One consumer interviewed by WMC calls the man in the video "nasty, low down, dirty," adding, "He should go to jail. Go straight to jail." Kellogg pledges to "work closely with authorities to prosecute to the full extent of the law." (A McDonald's customer got an unwelcome surprise in an order of french fries.)

