Grammy award-winning artist Imogen Heap puts support firmly behind Viberate’s pioneering blockchain based platform for the music industry.

Heap, an artist The Guardian previously described as “the saviour of the music industry” has taken an advisory role at the new Blockchain based music industry platform Viberate, and will assist them with developing the best user experience possible for promoters, booking agents and venues in the music industry, to connect and do business together in the future.

The company (read more here) is currently undertaking the gargantuan project of mapping the global live music ecosystem. It’s currently incentivizing a global army of workers to add musicians, venues, agencies and event organisers to its database, by paying them in their crypto currency; which they can then either choose to save, or exchange for other crypto currencies/their own local currency.

Viberate’s crypto currency already experienced a huge price surge last the weekend, with the coin’s value surging above the $0.61 mark to almost an all time high; a rise of 84% in one day! The company has seen a recent surge of people adding information to their database, as the participation rewards (see here) have become increasingly higher, as the company’s crypto coin value edges towards the psychologically significant $1 mark.

Two-time Grammy Award-winning artist Imogen Heap is already actively involved in a number of projects in the music industry. Her ambitious Mycelia ‘Creative Passport’ is attempting to become the standard bearer to hold verified profile information, IDs, acknowledgements, works, business partners and payment mechanisms, to help get music makers and their works, linked and open (data) for business. Heap told us:

“Blockchain has become the long overdue catalyst for the music industry to update its policy and business models toward music makers and to provide quicker and seamless experiences for anyone involved in creating or interacting with music“.

When asked about the reason she decided to get behind Viberate, she told us:

“Anything that involves music makers being independent and having space where they can reach out to anybody who wants to make business directly with them is a really positive thing.”

C-U’s view: a huge industry name like Imogen Heap backing Viberate legitimises their platform and then some. And with this groundbreaking announcement now out in the open, it will be interesting to see what other surprises the company has in store. Viberate investors can certainly take huge comfort from this news today.