At a Glance Marketing has changed. Many consumers – and potential patients – would rather watch a video than read a website

Pro-quality video production used to be expensive, but today, anyone with a good smartphone and some know-how can do a great job

Creating amateur video and social media video streaming are two excellent ways of engaging and attracting potential clients into your practice

Making and posting your own content may seem scary, but it’s worth your while to embrace it – it’s the future of marketing!

Entrepreneur and public speaker Seth Godin once said “marketing is no longer about the stuff you make, but the stories you tell.” In the digital age, one of the best mediums for telling our stories is video. Are you using it? If not, why not?

There’s no denying that marketing has changed – the explosion of social media and self-generated content means we’re seeing an appetite for something that feels authentic – something that Donald Trump has recently used very effectively. Gone are the days when people were solely interested in looking at a product, understanding its features and advantages and so on. Today, they’re more interested in who you are. What’s your story? What’s the story behind this product or service? Anyone who’s ever enjoyed a film or TV show can understand why video is an outstanding storytelling medium – so if you want to appeal to today’s consumers, it’s an invaluable way to promote yourself.