New York (CNN Business) Gamers are getting excited about the next generation of PlayStation and Xbox. But those won't come out until next holiday season. In the meantime, the Nintendo Switch is reaping the rewards of video game players holding out for new gaming systems.

The Switch was among most popular items sold on Black Friday, according to analysts who said that the gaming console benefited from aging competition.

Nintendo offered the same deal as it did last year: A Switch console and a free download of "Mario Kart 8" for $299, which saves customers about $60. Analysts at Wedbush Securities said that once again attracted shoppers because it was "likely a reflection of the competition feeling a bit long-in-the-tooth" ahead of newly refreshed devices expected in 2020.

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