Tumblr revealed its Year in Review today (Dec. 2), and unveiled two rankings associated with the K-pop world, sharing which were the most popular group and individuals coming out of the K-pop world on the site throughout the last year.

To the surprise of nobody, BTS was the most buzzed about K-pop act on the site, and each of its seven members were the most talked about K-pop stars. Stray Kids, EXO, Monsta X, NCT 127, and their associated members were also among some of the most popular K-pop act on the site. BTS is the overall second-most interacted with entity on Tumblr in 2019, second only to Good Omens.

The top K-pop star on Tumblr in 2019 was BTS' youngest member Jungkook, followed by Jimin, V, Suga, RM, Jin, and J-Hope, respectively. Stray Kids' Bang Chan, EXO's Baekhyun, and NCT 127's Jaehyun rounded out the top 10. Jennie of BLACKPINK, ranked at No. 27, is the most-talked about female K-pop star. BLACKPINK was the seventh most popular K-pop group on the site this year.

“There are five women in the top 50, three members of BLACKPINK and three members of Red Velvet,” says Amanda Brennan, head of Content Insights & Social at Tumblr, who then referred to BLACKPINK’s performance at Coachella and tours from both acts as potential reasons behind the surge. “Even though the conversation can be dominated by boy groups, and boy groups tend to do more interviews in the U.S. than girl groups, I think girl groups are really having a moment and finding their fans when it may be a bit harder for them. We found 19 total women in the top 100, and I hope there are more next year.” Last year, only TWICE’s Momo appeared in Tumblr’s Top 100 ranking of individual K-pop stars.

Stray Kids’ rise to the second biggest act on the site reflects a trend among Tumblr’s users that Brennan says reflects their love of rookie K-pop acts, pointing to how ATEEZ, which debuted this year, ranked at No. 9, and other newer teams like The Boyz, ITZY, SuperM, Tomorrow X Together, and others made it among the ranking. “When it comes to finding new groups, Tumblr’s ahead of the curve,” she says. “You find your group, and they become your babies. You love them and support them.”

Though the data is gathered from Tumblr’s global audience, the fact that the site is an English-language site based in the U.S. reflects American trends particularly, and Brennan says that many of the groups gained traction when they toured or appeared in the U.S. Other factors, such as legal issues and departures from groups, also were reflected, as Tumblr does not take into account the way people engage with content on the site in its ranking. As such, someone like Seungri, who left BIGBANG after coming under investigation for a series of criminal allegations, appears on the list.

“K-pop is in Tumblr’s DNA,” says Brennan. “It gets bigger and bigger every year. K-pop is finding a massive home here. People talk about it on the same engagement volume as American music.”

Check out Tumblr’s Top 100 K-Pop Stars & Top 50 K-Pop Groups rankings below:

Top 50 K-Pop Groups

BTS Stray Kids EXO Monsta X NCT 127 SEVENTEEN BLACKPINK GOT7 ATEEZ (New) NCT Dream TWICE SHINee LOO?? DAY6 Mamamoo iKON The Boyz (New) ITZY (New) Dreamcatcher (New) VIXX Sunmi (New) Super Junior SuperM (New) X1 (New) Chung Ha (New) Tomorrow x Together (New) GFriend HyunA Girls' Generation B.A.P BIGBANG EXID IU (New) A.C.E WINNER (New) IZ*ONE (New) f(x) (New) Wanna One Everglow (New) OneUs (New) Cosmic Girls (New) KARD (New) NU'EST (New) TVXQ (New) (G)I-DLE (New) Momoland (New) BtoB 2NE1 (New) INFINITE (New) OH MY GIRL

Top 100 K-Pop Stars