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Matt Futterman from the law Street Journal ... join today but I think is needed ... chief Executive Arsenal football club ... I than ... welcome here from London ... thank you very much great to be here ... IDC ... the new said the English merely of late is this massive new TV deal ... Heidi you think this is can it change the landscape for the stock ... was it's really interesting you know we had this to the growth would be driven by the international ... rights ... um but in fat will with finding is that domestic rights both in the last round and now again a normal release substantially ... so we still have yet to see how this plays out as we go and Ansel upper would cost writes internationally but ... clearly this to be a lot more revenue in the Premier Li and the question will be how will it be used by the club's ... um we ... have seen the growth of the Premier League over the last couple of decades but we seem to be on an accelerated so that the moment ... and into a virtuous circle with the new revenues ... are invested in the focal ... that means that the clubs in the Premier League will continue to bring the best talent in from ... Europe and or around the world ... the level of Opel will go off again the level of competition will go up again ... on hand but we believe and hope that that will lead to even increased ... engagement and viewing figures or around the world and and hopefully moment continued ... now ... will we see in the last two years says some of the really big chance for fees and seven a m top wages for players ... have been coming from ... places like Spain ... and least outside of England ... do you think this it changes the scales in the know it's been interesting to watch some of the big clubs in England set of ... not so much or about me racers say we can't quite compete with these ... the school play ... wrestler ailment it'll historically it's always clean Barcelona real Madrid to some extent by Munich ... aam who paid the biggest piece appliance that's the historical background in the game ... an English club swirl ways of Paul cousins in the sense ... of that you've seen the changing Mosby is a massive trunks for Visa plays into England including a couple we had also participated in ... amending the long-term trend will continue the top club in the league it's about one oft times will the Balkans love can sometimes abroad cost revenue ... service an extraordinarily um ... of ... called tentatively way every team can compete very different ... to the mall also you see in Spain and ... Germany to some extent I resist the latter group's ... popularity in the Permian we hear any us ... for sports fans are ... set of obsessive didn't see the best players in the world ... was full of it that way ... how much more a t think that really can't embed itself into the American sports site ... how would they go back to what you're beginning to see happen in all this liberal would cost just exposure ... and promotion ... is ... is the key ... we've seen a great ... aam F a from NBC which really has propelled the school with ... um has made all the conversation has turned away from ... its author is a generic entity ... of no use to be the the ugly step child in the cold weather they know everybody loves that ... um then it became kind of this and the soul go when it's all going to make it and now it's unfolding towards ... a conversation about this weekend's games which players are going to be involved ... um and it's much more sophisticated so ... that evolution will continue what they will go on show will get a ... great ... I'm ... a does well but mute the TV deal whenever that happens however it happens here in United States for the next three years nowadays the new ... law for the soul ... you look a little bit foolish ... if ... if we see ... these clubs ... in the summer ... by thoughts on that ... case I come to the US ... they pray these families ... um ... what gets the point at some point where it really brings regular season games ... meaningful games to the US was a great question you like the one of the things we have to think about very carefully as the league in goals ... is to what extent we ... retain the history the traditions the things I would so well in the authenticity ... um and credibility of the competition ... and to what extent we ... push the boundaries of that and embrace the fact the we have an incredible global ... following ... me see the MBA in the NFL bringing games and some actually enormously wouldn't all be responsible ... if we didn't look it that that is far too early to to reach any conclusions on that I do think the Premier League will be ... morally conservative side of that we don't need to be ... lead is in the in the world in terms of what we do we need to make the right steps for alley so we were on a very good often ... we don't a ... um we don't of risk tripping all ... of the same time it's you know we have to look at the fat we have massive following the storm around the world in ... half to find ways to engage and activate the those ordinances about FA Cup final a League Cup final to get ... a date they did this Friday so something like that and so the phenomenon I do think ... you're the level of sophistication is such that people ... want to see you really compare the King's really meaningful and ... there's a great place for exhibition games and is terrific ... but it's not the same is the really really compare to can and probably know New York-based brand of clothing ... no amenable insisted gloves ... are now in New York so this one is softer in New York if you don't say it ... aam ... and I don't see that happening in the future bought a CD come will be that great thank you