Dictators love to use sport for propaganda, and in this instance, it has proven an excellent publicity vehicle for Paddy Power, Koryo Tours (which has sold out its near £5,500 tour package to see the match, at quadruple the price of a regular tour), and for Mr Rodman himself. It has also helped newspapers generate a wave of clicks on the internet, as they scramble to hype up the trip and win money from advertising.