The state of South Dakota has spent $1.3 million on a methamphetamine addiction awareness campaign with the slogan "Meth. We're on it." It is true that this campaign has received a lot of attention, but attention fueled by ridicule and mockery is not effective nor conducive to finding a solution for the addiction epidemic in South Dakota.

The onmeth.com website touts Governor Kristi Noem’s FY20 budget request that included more than $1 million in funding to support meth treatment services. Yet the total cost of this ad campaign tops that funding request. How can South Dakota be seen as taking addiction seriously when the cost of the ad campaign (which amounts to little more than parody) is higher than what our state is willing to spend on actual treatment.

We demand that the South Dakota State Legislation immediately:

Terminate this ad campaign

Funnel any remaining funds into addiction rehabilitation programs

While Governor Kristi Noem is desperately trying to spin this campaign as a win, it is important for South Dakotan's to stand up and express their dissent for this absurd ad campaign. Addiction is no joke.

South Dakota Tax Dollars at work:

Creative Services: $440,000

Public Relations Services: $55,000

Market Research Services: $110,000

Additional Charges: $90,000

Media Placement: $680,000

Total Ad Campaign Cost: $1,375,000

View the full SD Department of Social Services purchase contact here:

https://open.sd.gov/contracts/08/20-0800-145.pdf?fbclid=IwAR3rTQVfrOud199CS7bvb0TVS4gvYLfglD2bj8Q3ibqon0CnQ2PV7k_Tcs0