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Source: TopWebDesignSchools.org

The Style and Design of Tech’s most distinguishable brand.

The Key Concepts:

Simplicity.

Apple’s products excel because they’re intuitive. Users start using products feeling like they already understand how they work.

1.) One finger can open Apple laptops [1]

2.) UI’s are based on metaphors:[2]

Folders

Files “stack” like papers on a desk

3.) One phone, instead of many.

4.) Clear, Crisp Lines[6]

Empathy.

Humans are biologically programmed to respond positively to certain shapes, and designs.

Apple makes their designs human friendly.

1.) Correct Siri’s Pronunciation

2.) Block unwanted contacts. (tap the i symbol next to a contact)

3.) Macbook Screen = golden rectangle

4.) Imac shape= fibonnaci sequence [3]

5.) Patented “breathing” status lights blink in sync with our breaths, relaxing us.[4]

Craft.

Artisans are accorded respect for their work.

1.Attention to detail:

Virtual reflections mirror the affects of sunlight.[7]

Internal fan buy term papers slows when voice dictation begins, to better hear your voice. [8]

Hidden magnets allow webcams to be attached and level. [9]

And did we mention, these guys think of everything?

Built in bubble level.[10]

And

Flashlight.[11]

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” –Steve Jobs

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