The Arms Race of college football is ever waging, and it doesn’t just extend to championships and facilities.

Schools are now putting together graphics and videos for social media platforms, and Alabama has certainly turned up its game within the last year.

The Crimson Tide released a three-part Instagram video series that honors this year’s championship team.

What A Year! (Part 1) #rolltide #nationalchampions A video posted by Crimson Tide Football (@crimsontide_fb) on Jan 14, 2016 at 1:31pm PST

What A Year. (part 2) #rolltide #nationalchampions A video posted by Crimson Tide Football (@crimsontide_fb) on Jan 14, 2016 at 1:49pm PST