The SXSW Music Festival brings together an international community of artists and music professionals for a unique celebration, discussion, and exploration of music.

New, developing, and established Showcasing Artists enhance their careers by reaching new audiences and attendees. Showcases are curated by SXSW in collaboration with record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more.

2021 Event Information

SXSW is launching SXSW Online as part of our 2021 offerings. The digital experience will feature conference keynotes and sessions, screenings, showcases, networking, and exhibitions. The dates for SXSW Online will take place March 16 – March 20, 2021.

In lieu of the standard showcase application process for the 2021 digital experience, the Music Festival will be curated by programming staff with priority given to showcase presenters and artists who were scheduled for the 2020 event.

SXSW is working with the City of Austin and public health authorities on plans for a physical event in 2021. We will provide updates as more information becomes available.

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