From the very beginning of the Helix Cuff, we knew that design would be a major focus. Creating a wearable that people want to wear every day, something that’s both comfortable and functional was a great design challenge.

Our designer meticulously pack immense technological power into a small space while also making the wearable attractive and sleek. These constraints gave us the opportunity to be very creative and invent the Helix Cuff’s iconic loop shape. Merging headphones and wearables into one product is something that we knew would solve a universal problem, so we didn’t let anything stop us as we worked tirelessly to create the Helix Cuff, fashion-forward wearable headphones.

Our purpose at Ashley Chloe is to seamlessly combine performance with style and convenience. The Helix Cuff is just the first manifestation of this purpose. We are constantly working on new solutions and new innovations that will further improve people’s lives.

History of the Red Dot Award

The Red Dot Award’s product design competition started in 1954! Can you believe it? The Design Zentrum Nordrhein Westfalen, one of the oldest and reputable design institutions in the world started the competition and create The Red Dot which is actually an internationally recognized quality seal. Today, the Red Dot is one of the world’s largest design competitions.

The competition appraises the best products of the year. Manufacturers and designers from all over the world participate sharing originals of their latest innovations in the hope of being awarded the sought-after distinction “Red Dot”.

What does good design mean to Red Dot? A pleasing appearance is not enough. Good design improves our lives making our working environment safer or spending our free time in a more comfortable way. Design also always means functionality, ergonomics, easy handling and ecological compatibility. According to the purpose of an item, some characteristics are given more priority, others less.

There are 31 categories within the Red Dot Award ranging from lighting and lamps to fashion, lifestyle, and accessories. All members of the Red Dot jury commit to a “code of honor” which basically avoids bias from jury members involved in a particular product.

Red Dot Award winners are presented in the Red Dot Design Museum on the premises of the historical Zollverein Coal Mine Industrial Complex in Essen. In 2013, the Red Dot Design Museum Taipei was opened. Every year, the world’s largest exhibition of contemporary design informs around 150,000 visitors about current trends and top achievements.