[164 Pages Report] The global smart stadium market size is estimated to be USD 4.60 Billion in 2018 and is expected to reach USD 12.50 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 22.1% during the forecast period. Digital transformation would provide immense benefits to all stadium owners and spectators. Starting from the availability of parking space, the smart stadium concept could integrate multiple technologies, such as ticket management, crowd management, seat upgradation, closet bathroom queue, Wi-Fi network, food ordering, merchandise purchasing, social media updates, incident and emergency response management, smart lighting, and integrated security system. Digital transformations also provide a new revenue generating opportunity for stadium owners. The scope of the report covers the smart stadium market by software, services, and regions. The software segment is further divided into digital content management, stadium and public safety, building automation, event management, network management, and crowd management. The service segment is further segmented into consulting service, deployment and integration services, and support and maintenance services.

See how this study impacted revenues for other players in Smart Stadium Market

Assisted a client find new revenue pockets by recommending entry into fast-growing and under-penetrated European and Middle Eastern countries. Client�s Problem Statement A leading vendor in the smart stadium ecosystem was interested in information about the competitive landscape, number of smart stadiums, and current and upcoming sporting events in the Europe and Middle East regions. Additionally, the vendor wanted to know the impact of 5G services on smart stadiums. Furthermore, the client was also wanted to increase his market share in the said geographies. MnM Approach A detailed competitive landscape for the Europe and Middle East & Africa regions, along with the benchmarking of the key vendors was provided to the client. Also, an all-inclusive list of current and upcoming sporting events and the stadiums to be used for the events with their stadium seating capacities and required network access points in the targeted geographies was prepared along with their applications. In addition, in-depth analysis of the smart stadium market was undertaken in consideration of its sub-types (stadium type, seating capacity, indoor/outdoor). Identified the drivers, restraints, and challenges related to fan experience management, 5G services, and building automation. Market sizing and forecasting across various solutions such as network management, digital content management, building automation, and crowd management was also provided. Revenue Impact (RI) Our analysis resulted in the identification of USD 4 billion worth new opportunities for the client, helping create a revenue potential of USD 350-400 million. It also resulted in the client gaining market rank in Europe to become among the top five players in the market. Consult our Analyst now

The building automation software is expected to grow at the highest rate during the forecast period. Many stadium operators are shifting to smart Building Automation and are seeking solutions for space utilization, operational and cost efficiencies, sustainability, and building maintenance. The adoption of smart building automation software is being driven by the increasing demand for energy-efficient, integrated, and secured stadiums. Facility management, parking management, and energy management system are the major components of building automation. The increasing number of spectators is posing a major challenge related to parking for stadium operators. Parking management systems play a key role in managing multiple parking facilities, vehicle routing, controlling access, and managing ticketing and revenue on the real-time basis. Advanced parking management systems help stadium operators ensure minimal time wastage, offer cashless and contactless payment options, enhance the vehicle security, and provide options for the pre-booking of parking spots. Stadiums are heavy consumers of energy for their operations, due to the use of floodlights, indoor and outdoor lighting, and heavy equipment. To optimize the use of energy for these activities, stadiums use the energy management system. The facility management system helps stadium operators with the efficient management of facilities and associated activities.

The deployment and integration service segment is expected to have the largest market size during the forecast period. This service aims to streamlining business applications by integrating various modules of the day-to-day operations. Stadium infrastructure has to integrate various technologies, such as network management, building automations, and digital content management. With the deployment and integration services, stadiums can achieve integration between enterprise applications, partners, people, and complement the project at the fast pace.

Europe is expected to hold the largest smart stadium market size. The region has a total of 1,335 stadiums, according to worldstadiums.com. The number of professional sports leagues and teams is the highest in this region. Furthermore, sports teams spend significant portion of their revenue on stadiums to create a memorable experience for their fans in the stadiums. Apart from this, Europe has very strict public safety regulations that have forced regulatory and governing bodies to enhance the stadium and public security during events and games. Whereas, Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. The major countries that are expected to witness high growth rates in this region include India, Japan, China, Australia, and the Association of Southeast Asian Nations (ASEAN) countries. APAC is rapidly adopting digital technologies in stadiums for increasing security, safety, and enhancing the fan experience. Furthermore, the region is going to host major events, such as Olympics, T20 world cup, and rugby world cup that result in rapid implementation of smart stadium technologies.

The major restraints for the growth of the smart stadium market are high intial investment and longer wait for RoI. The major vendors profiled in the report are IBM (US), Tech Mahindra (India), NEC (Japan), Cisco (US), Huawei (China), Intel (US), Fujitsu (Japan), Johnson Controls (Ireland), NTT (Japan), Ericsson (Sweden), GP Smart Stadium (Netherlands), Centurlink (US), NXP Semiconductors (Netherlands), Vix Technology (Australia), Intechnology (UK), Hawk-Eye Innovations (UK), Locbee (Hungary), Insprid (UK), Byrom (UK), Volteo (US), Dignia (Israel), Atos (France), Honeywell (US), UCOPIA (France), Schneider Electric (France ), and AllGoVision (India).

Market Dynamics

Growing demand for data-driven operations and maintenance of stadium infrastructures to reduce CAPEX and OPEX

High operating cost is one of the major concerns for stadium operators, as they have to incur huge expenses for the maintenance of stadiums. A lot of financial resources have to be pooled to build a facility that can meet the needs of the stakeholders. Stadium operators need to build large, sophisticated, and multipurpose venues, which can deliver returns on their investments. However, the lifecycle operating cost of smart stadiums is much lower than conventionally-built stadiums. By using smart solutions, smart stadium operators can enhance the performance of connected devices and perform predictive maintenance to reach an efficient operation level with least energy usage and reap the benefits of reduced bills. This would lead to a major reduction in operating costs and result in improved profitability.

High initial investment and longer wait for Return on Investment (RoI)

Stadium operators need huge investments to transform a stadium into a smart stadium, especially for the deployment of technologies, construction, maintenance, and tax. Millions of dollars are required for renovation and mounting advanced technologies in a traditional stadium. However, a low frequency of events and inconsistent footfalls are restraining many stadium operators from making heavy investments, as the RoI is not visible enough. Low frequency of events can be attributed to the stadium�s location, such as economically deprived areas, enterprise zones, or industrial areas, and event hosting compatibilities. Before making such investments, stadium operators also have to consider the teams that would play in the hosted event, the number of attendance by the type of event being hosted, and their returns.

Implementation of green initiatives

Increasing utilization of energy sources results in the rising levels of energy dissipation and carbon emissions, which demand sustainable and efficient energy consumption. Electricity generation accounts for almost one-fourth of carbon dioxide emissions. The increasing concerns over global warming and ozone depletion have accelerated the efforts by governments of developed and developing nations to control their carbon footprint. Governments are imposing stricter regulations to limit emissions. Smart stadiums are aware of the growing environmental concerns and the need to achieve sustainability, driving them to implement green initiatives. Stadium operators are using the green building concept to reduce energy consumption. Many smart stadiums have come up with several initiatives, such as partnering with Green Sports Alliance, whose mission is to help sports teams and venues and leagues enhance their environmental performance. Other initiatives include implementing a five-year plan, wherein sustainability plans are mapped, and measures are taken to achieve set targets, and running an incentive program for their fans to recycle.

Open Wi-Fi networks� vulnerability to cyber-attacks

The free high-speed wireless Internet at smart stadiums can be a threat to cybersecurity. Stadium owners use Wi-Fi analytics data collected during an event to engage fans via their smartphones; while on the other hand, it is also the soft target for cyber-attackers. If any infrastructure had an open Wi-Fi hotspot, more than 50% of the people present there would connect to it. Most of the fans are unaware of the threats on public Wi-Fi networks, or they are aware of them but choose not to stay protective of their devices. When a fan connects to the open Wi-Fi and uses it for any activity, such as sending a business mail, a lot of sensitive information is at stake. There is a possibility of the information being hacked, as there are many ways a hacker can pose a threat to Wi-Fi hotspots. Hackers are capable of intercepting mobile transactions and introducing malware to people�s phones via public Wi-Fi networks.

Scope of the Report

Report Metric Details Market size available for years 2018�2023 Base year considered 2018 Forecast period 2018�2023 Forecast units Billion (USD) Segments covered Software, Service, and region Geographies covered North America, Europe, Latin America, Asia Pacific (APAC), and Middle East and Africa (MEA) Companies covered IBM (US), Tech Mahindra (India), NEC (Japan), Cisco (US), Huawei (China), Intel (US), Fujitsu (Japan), Johnson Controls (Ireland), NTT (Japan), Ericsson (Sweden), GP Smart Stadium (Netherlands), Centurlink (US), NXP Semiconductors (Netherlands), Vix Technology (Australia), Intechnology (UK), Hawk-Eye Innovations (UK), Locbee (Hungary), Insprid (UK), Byrom (UK), Volteo (US), Dignia (Israel), Atos (France), Honeywell (US), UCOPIA (France), Schneider Electric (France ), and AllGoVision (India).

The smart stadium market considers software, service and regions to arrive at the global market size of the smart stadium market during the forecast period.

By Software

Digital Content Management Audio and Video Management Digital Signage Mobile and Web Content Management

Stadium & Public Security Access Control Video Surveillance Physical Security Information Management Security Scanning, Imaging, and Metal Detection Emergency and Disaster Management Cybersecurity Others

Building Automation Parking Management Systems Energy Management Systems Facility Management Systems

Event Management Event Marketing and Registration Ticketing Management Workforce Management

Network Management

Crowd Management

By Service

Consulting

Deployment & Integration

Support & Maintenance

By Region

North America

Europe

APAC

MEA

Latin America

Objective of the Smart Stadium Market Study

To define, determine, and forecast the global smart stadium market by software, service, and region from 2018 to 2023, and analyze the various macro and microeconomic factors that impact the market growth

To forecast the size of the market segments with respect to the 5 main regions, namely, North America, Europe, Latin America, Asia Pacific (APAC), and Middle East and Africa (MEA)

To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)

To analyze each submarket with respect to individual growth trends, prospects, and contributions to the total market

To analyze the market opportunities for stakeholders by identifying the high-growth segments in the smart stadium market

To profile key market players; provide a comparative analysis based on the business overview, regional presence, product offerings, business strategies, and key financials; and illustrate the competitive landscape of the market

To track and analyze competitive developments, such as mergers and acquisitions, product developments, partnerships and collaborations, and R&D activities in the market

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