The Coalition government has launched a confronting new ad campaign, designed to get parents, teachers and coaches to clamp down on disrespectful and aggressive behaviour by boys and young men.

The $30 million campaign, which begins on Sunday, features a one-minute TV ad in which people dismiss or encourage gender stereotypes and violence against women and girls.

In one scenario, a young boy slams a door on a young girl, causing her to fall over. "He just did it 'cause he likes you," the mother explains.

In another, a dad at a picnic, yells to his son playing nearby: "Don't throw like a girl, mate."