He's known for his frank style of interviewing and certainly isn't shy about voicing his opinion.

But Piers Morgan took things one step further on Wednesday morning's edition of Good Morning Britain when he branded a dating guru a 'd**k' for claiming British women were too 'entitled' and fat to be in a relationship with.

Fans took to Twitter to share their delight when Piers swiftly put self-professed dating expert Richard La Ruina in his place for his shock comments on the programme.

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Hitting out: Piers Morgan said what the nation was thinking on Wednesday's edition of Good Morning Britain when he branded a dating guru a 'd**k' for his derogatory comments about British women

Richard is the founder of PUA Training a dating advice company that helps men all over the world 'get better with women'.

Revealing that he advises his clients to go abroad to seek love, Richard said: 'British women are very famous for moaning, complaining all the time. They just ask a lot but give very little in return.'

The dating guru revealed he had left the UK in 2009 in a bid to find a better calibre of woman, settling down with his Russian wife.

Piers shocked his co-host Susanna Reid when he bluntly said: 'You're a d***, aren't you?

In the firing line: Fans took to Twitter to share their delight when Piers swiftly put self-professed dating expert Richard La Ruina in his place for his shock comments on the programme

Audible gasp: Charlotte Hawkins (left) and Susanna Reid (centre) were in awe as Piers hit out at the GMB guest

Outrage: One fan pointed out how rich the dating guru's comments were when Piers was sat in between Charlotte and Susanna

Having a laugh about it: The presenters saw the funny side of the situation

Keep quiet! Charlotte tried to hush Piers after he swore live on air

'Well you are, your name's Richard, literally, sorry I didn't mean anything by that I mean your name's Richard.'

Richard, trying to lighten the situation, replied: ‘We could call you Piers Moron'. 'You are literally a d**k', Piers interjected.

He continued: 'You've got no respect for English women, you have zero respect for English women, you're a repulsive individual.

‘When you’re confronted with smart, intelligent, beautiful women, you can’t handle it.

Piers said: 'You've got no respect for English women, you have zero respect for English women, you're a repulsive individual'

Savage: 'I think you are right to seek your future in Russia because your chances of getting sex in this country is zero', the presenter continued

Show of support: Viewers couldn't believe what they had just witnessed, taking to Twitter to brand Piers a hero for sticking up for British women

'I think you are right to seek your future in Russia because your chances of getting sex in this country is zero.'

Viewers couldn't believe what they had just witnessed, taking to Twitter to brand Piers a hero for sticking up for British women.

'He is a D**k and not just by name....he’s a class A prat', one fan posted, while another agreed, 'he's pretty odious. And not much to look at himself, lets be honest here'.

Others claimed Piers' blunt put-down was some of the best TV they'd witnessed in ages, enthusing, 'Piers Morgan on #GMB has made my day' and 'Piers Morgan calling a guy a d**k on live TV is the highlight of my morning #GMB'.

A third chimed in: 'Sat with Charlotte Hawkins and Suzzana Reid saying British women are ugly! That guy is crazzzy.'

Shocked: Susanna uttered a gasp as Piers hammered home his point