Like any other black girl interested in makeup, Florence has found that buying beauty products for dark skin can be a a real bitch. "I have had so many issues with makeup brands not working for my skin tone. Sometimes you get beauty products that everyone raves about and it just doesn't work for dark skin."

It's talking about the struggles of being black in the beauty industry that really gets her going: "It gets me so mad – black people love beauty too. Sometimes you get a foundation range that only has three shades for black people. It's so underwhelming.

"So when I make my lipsticks, black girls are at the forepoint. If it doesn't suit me or my black friends, then I scrap it. I'm a black girl, and a lot of my friends are black, so what sense does it make for me to make a product we can't use? Yes, MDMFlow is for everyone, but black girls need to be able to wear it too, otherwise there's no point. And I think the whole industry should be like that. If a certain race can't wear your lipstick it shouldn't be on the market."