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Looks like the folks over at Nintendo Life just figured out why Mario Kart and Toad, two things synonymous with the Japanese electronic games-maker, are trending on social media. And the reason is horrifying.

On Tuesday, Mario Kart, a go-kart racing game, and “Toad,” a beloved character from the Nintendo Mario franchise, were top trending terms on social media.

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The site, a top Nintendo gaming news source, took notice of this and celebrated on Twitter from its official account.

“Yay #MarioKart and #Toad are trending on Twitter!” Nintendo Life tweeted.

However, judging by the replies on the Twitter feed, the site hadn’t realized why Mario Kart and Toad were in fact trending.

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“No no no no no,” Alex Schmidt commented.

no no no no no — Alex Schmidt (@AlexSchmidty) September 18, 2018

“Just don’t look into WHY. Trust me,” another commented.

Here’s more reaction:

YOU GUYS DIDNT EVEN LOOK AT THE HASHTAG WHAT HAVE YOU DONE — Nick Boyer (@nickleboyer) September 18, 2018

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About four minutes after sending out the celebratory tweet, it appears Nintendo Life did a quick news search and discovered why the terms were trending.

Today is the worst day for #Toad since that fateful day when someone took a photo of him without his hat on! pic.twitter.com/kt7ON2qJto — Nintendo Life (@nintendolife) September 18, 2018

“Today is the worst day for #Toad since that fateful day when someone took a photo of him without his hat on!” Nintendo Life tweeted along with a photo of a sad-looking Toad.