source:giphy

Richard Reed, Chairman of cell based meat investment firm, Agronomics Limited (LSE:ANIC), stated cellular agriculture is a “very rare once in a generation seismic shift” in an interview with Proactive Investors UK.

Reed, who was also the co-Founder of Innocent Drinks (environmentally sustainable juice company and sold to Coca Cola in 2013 for $600m), believes cellular agriculture is a proposition that does not require consumers to compromise on what they truly want to eat. He goes on to say that plant based meats have a valuable place in the market, but cell based meat is a more viable long term solution because it’s bio-identical to real meat.

As for when this seismic shift will occur? Reed believes cell based meat will reach price parity in 2-3 years. https://cellbased.link/2gm

Research

🍜 Japanese ramen conglomerate, Nissin Food Holdings conducted a survey in collaboration with Hirosaki University on consumer acceptance of cultured meat. https://cellbased.link/wyz

What They Found: of the 2,000 men and women, 20 to 59 years old, only 30% said they would like to consume cultured meat. The results indicated low acceptability is partially due to low recognition and consumer knowledge of the benefits.

Why We Care: Nissin Food Holdings is a multinational food manufacturer with meat in many of its ramen products. Nissin is the only food processor I have seen working on cultivating and researching cell based meat internally, creating a more vertically integrated supply chain.

Announcements

👩🏾‍🔬Connell, a Wilbur-Ellis company and a leading marketer and distributor of specialty chemicals and ingredients announced an exclusive agreement for the distribution of Geltor’s lab grown collagen for the Asia-Pacific cosmetics market. https://cellbased.link/7c8c7

This news comes shortly after Geltor signed a letter of intent with leading animal collagen manufacturer, GELITA for developing, producing and marketing ingestible animal-free collagen proteins – to be launched in late 2020.

According to TechCrunch sources, Geltor is also looking to raise what would be a Series B financing round for between $50,000,000-$100,000,000. They have currently raised $22,950,000.

🇨🇳This past Wednesday, Impossible Foods CEO, Pat Brown, was at the China International Import Expo in Shanghai discussing the development of Impossible plant based pork for the Chinese market. https://cellbased.link/91x