CHICAGO - In recent hours, a Facebook post by a Missouri resident Gregg Davis asking users to identify participants at the Charlottesville rally has gone viral, with more than 176,300 people sharing close ups cropped out from photographs from the torch march that ended in violence Saturday.

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“Do you know me? Are you my employer? I was at the Nazi Rally at charlotte, VA”, says each photograph.

A tweeter account by the name “Yes, you're racist” that has 'outed' nationalists in the past, also joined in, calling on anyone who recognizes the men in the photographs to name them on social media or send anonymous tips.

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“If you recognize any of the Nazis marching in #Charlottesville, send me their names/profiles and I'll make them famous #GoodNightAltRightYes”’ tweeted the account late Sunday, and generated over 40,000 retweets.

“Yes, you're racist” is already boasting that a number of the pictured rally participants were identified and one was even fired from their job. “Yes, you're racist” has named a few of the torch carrying far right protesters, also publishing their addresses, colleges, and places of employment. The account also announced that that one of those identified has already been fired following the outing.

One of those outed by “Yes, you're racist” has also already been denounced by his school and by a state senator, after a photograph showing them together was shared multiple times. Nevada Senator Dean Heller tweeted “I don't know this person & condemn the outrageous racism, hatred and violence. It's unacceptable & shameful. No room for it in this country”, after the image of them started to gain online traction.

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In the rush to identify Nazis, there have also been some cases of confusion. A picture of a guy spotting an arm bend with a swastika turned out to be from a different event, not Charlottesville, and the person has claimed it was an “experiment”. “Yes, you're racist” apologized, perhaps sarcastically, for the confusion.

While some of those named as participants on social media in recent hours have an online presence as so-called 'alt-right' activists, other appear to be more anonymous.

The “alt-right” or “alternative right” is a name currently embraced by some white supremacists and white nationalists to refer to themselves and their ideology. The movement has been described as a mix of racism, white nationalism and populism.

At a recent far-right rally a member from a white supremacist group told Haaretz, even those members who show up in person fear "doxxing," the internet-based slang for broadcasting private or identifiable information, for fear of facing backlash at their schools or work places.