Iran authorities blocked the viral "Rich Kids of Tehran" Instagram account on Thursday due to "vulgar" content, according to a report in AFP by weblognews.ir, a news site favored by Islamic conservatives.

The account showcased young Iranians flaunting their material goods such as Rolex watches, Maseratis and expensive homes, and featured young men and women in flagrant violation of Iran's laws on alcohol and modesty.

Many of the youth showcased on the account are children of Iran's business elite, affording them freedom from Iran's harsh policies on dress and drinking.

Prior to the ban, the owners of the account deleted the images due to expanding media attention and growing domestic criticism of their open exhibitions of wealth.

Open gallery view Rich Kids of Tehran, from Instagram.

According to AFP, Hafte-Sobh and Taadol newspapers took aim at "a class of young people who stubbornly and with the backup of their wealth, are having fun and live their own special way of life, and the Iranian system cannot touch them," blaming the "class of nouveau riche who cropped up like mushrooms" during the 2005-2013 presidency of Mahmoud Ahmadinejad.