The last time I had the board, there were 16 different elements on it and every single one of them was made in-house. I can't get enough of this kind of detail and craft, but yet I can't help but think Fehribach is a little crazy to do all that work. Surely he could get away with buying a pickle or preserve to make a little more profit? "Sometimes my ambition is greater than it should be," he said. "But, I always tell people if I were in this for the money, I would have gone into investment baking and stolen it." He added, "We've been profoundly disserved by the crumbling of American food culture. If or when my work is done, whether it's next year or 20 years from now, what I hope I've done is preserve, protect and cultivate [that culture]."