"Whether it's digital, whether it's television, whether it's a pay-for situation, or whether it's free over the air, we will have the ability – as long as we work within certain parameters that we have committed to – we will work on our programming plan each year with the Premier League," NBC Sports chairman Mark Lazarus said back in 2015. "No matter what technologies get invented between now and over the next seven years, we paid for the right to try to monetize this product against whatever form of viewership consumers are using. … As media evolves, we will be in a position to evolve with it, and that's what this complete set of rights allows us."