The new iPhone was just launched and there was a lot of fanfare about the facial recognition software it has (there was this moment when it didn’t work as well as they expected – http://www.telegraph.co.uk/technology/2017/09/12/apple-suffers-embarrassing-demo-faceid-fail-iphone-x-launch/

). One of the things that’s a big deal about this is that the key elements of this new security feature are in the secure enclave – which means that unlike the fingerprint biometric that has historically been at the software layer (and thus very hackable) – this is in a layer that cannot be hacked.

But a number of people misunderstand what this does.

It is NOT an identity authentication solution.

All they are doing is confirming that it’s the same face that owns/controls that phone.

What people need increasingly is something to assess a face with a government issued ID like a passport or driver’s license and make sure that’s the same person – and that the ID is real, and present, and not tampered with.

Once you do that – then the face can be associated with the identity. Then once you have that, you can use it as a tool for everything from enrolling new customers in an app, to making it effortless to login. This can even be used for some of the complex Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations that banks have to adhere to. KYC and AML are two of the big reasons banks and healthcare providers have not adopted blockchain – because there is no reliable way to verify identities.

Until now.

There are some companies that do this with humans in a far away land manually checking the photo with the identity in a slow process. But AuthenticID is the only one that uses over 90 algorithms with a library of government documents spanning over 190 countries that can complete the identity authentication automatically in under 10 seconds.

Apple added a great new feature.

AuthenticID allows businesses to turn that feature into a solution.

Visit the Reddit Site – https://www.reddit.com/r/AuthenticID/

Token Sale Site – http://tokens.authenticid.co