The city of Little Rock, Ark., has plenty of love, but none for Amazon.

A group called Love, Little Rock flew a banner over Seattle on Monday letting the tech giant know that it wasn’t interested in being one of the 238 places that submitted a proposal to be home to the company’s second headquarters.

“Hey Amazon. It’s not you. It’s us,” read the message towed behind a small plane, visible in photographs on social media. A website URL on the banner offered more clues about what was up at lovelittlerock.org.

Little Rock, AK is flying a plane around Seattle with a breakup message for Amazon. https://t.co/fb3WArNIfL pic.twitter.com/2hT5EfMrU1 — Jeremy P. Beasley (@jeremypbeasley) October 23, 2017

Little Rock flies part of break-up letter to Amazon over #Seattle: "It’s not you, it’s us." https://t.co/Zt0y7J93sb pic.twitter.com/uxPHYBoG80 — Ashli Blow (@AshliKIRO7) October 23, 2017

Here in Seattle. "Hey Amazon. It's not you, it's us. https://t.co/zrdU72UVSL" I used to live near Little Rock, AR! ? pic.twitter.com/U8Jl7TJ59O — Carlos Balderas (@CarlosThe13Man) October 23, 2017

Visitors to that site found a letter and video spelling out why Little Rock went from being “all over it” when it came to interest in lobbying for HQ2, to realizing “it would probably never work out between us.”

The letter called Amazon “smart, sexy, and frankly, incredibly rich” but said that it would be a “bummer” to concentrate a workforce of 50,000 people in the capital city, with its population of around 200,000.

“Our lack of traffic and ease of getting around would be totally wrecked, and we can’t sacrifice that for you,” the letter said.

The stunt makes no mention of the fact that Arkansas is home to Walmart — Amazon’s big competition when it comes to controlling America’s retail landscape. The New York Times wrote last month about how the nation’s largest private employer is doubling down on the state, and rebuilding its headquarters there.

Here’s the video and full letter: