An idyllic Austrian village is the latest destination to fall victim to overtourism, after it was rumoured it was the inspiration behind the kingdom of Arendelle in the popular Disney film Frozen.

Hallstatt, an hour’s drive from Salzburg, is home to just 780 residents, but visitor numbers have soared from 100 a day in 2009 to 10,000 a day in 2019 – six times the number of tourists per capita that Venice receives.

This onslaught has happened in stages: in 2006, the village featured in the South Korean programme Spring Watch; in 2011, a Chinese business mogul built a complete replica of Hallstatt in the southern Guangdong Province, at a cost of £700m; and in recent years, the fabled Arendelle connection has attracted even more interest.

The problem was exacerbated further after Hallstatt went viral across east Asia for being the “most Instagrammable town in the world”.

Hallstatt’s mayor, Alexander Scheutz, has said he’d like to slash tourist numbers by a third.

Best small cities in the world Show all 25 1 /25 Best small cities in the world Best small cities in the world Trieste, Italy Trieste, Italy Getty Images/iStockphoto Best small cities in the world Lausanne, Switzerland Lausanne, Switzerland Getty Images/iStockphoto Best small cities in the world Boulder, USA Boulder, USA Getty Images/iStockphoto Best small cities in the world Bergen, Norway Bergen, Norway Getty Images/iStockphoto Best small cities in the world Hobart, Australia Hobart, Australia Getty Images/iStockphoto Best small cities in the world Chigasaki, Japan Chigasaki, Japan Wikimedia Commons/運転太郎 Best small cities in the world Bolzano, Italy Bolzano, Italy Getty Images/iStockphoto Best small cities in the world Bordeaux, France Bordeaux, France Getty Images/iStockphoto Best small cities in the world Innsbruck, Austria Innsbruck, Austria Getty Images/iStockphoto Best small cities in the world Porto, Portugal Porto, Portugal Getty/iStock Best small cities in the world Aachen, Germany Aachen, Germany Getty/iStock Best small cities in the world Reykjavik, Iceland Reykjavik, Iceland Getty/iStock Best small cities in the world Savannah, USA Savannah, USA Getty Images/iStockphoto Best small cities in the world Postdam, Germany Postdam, Germany Getty Images Best small cities in the world Basel, Switzerland Basel, Switzerland Getty Images/iStockphoto Best small cities in the world Chiang Mai, Thailand Chiang Mai, Thailand Getty Images/iStockphoto Best small cities in the world Victoria, Canada Victoria, Canada Getty Images/iStockphoto Best small cities in the world San Sebastian, Spain San Sebastian, Spain Getty Images/iStockphoto Best small cities in the world Eindhoven, Netherlands Eindhoven, Netherlands Getty Images Best small cities in the world Bath, UK Bath, UK Getty Images Best small cities in the world Aalborg, Denmark Aalborg, Denmark Getty Images/iStockphoto Best small cities in the world Wiesbaden, Germany Wiesbaden, Germany Getty Images/iStockphoto Best small cities in the world Haarlem, Netherlands Haarlem, Netherlands Getty Images/iStockphoto Best small cities in the world Annapolis, USA Annapolis, USA Getty Images/iStockphoto Best small cities in the world Salzburg, Austria Salzburg, Austria Getty Images/iStockphoto

“Hallstatt is an important piece of cultural history, not a museum,” he told The Times.

“We want to reduce numbers by at least a third but we have no way of actually stopping them.”

Plans have been mooted to cut the number of tourist buses, currently totalling 20,000 a year, by a third.

The village itself was awarded Unesco World Heritage status in 1997, thanks in part to its 7,000-year-old salt mine – the oldest in the world.

It also has a picturesque setting next to a lake at the foot of the Salzkammergut mountains, charming 16th-century buildings, and a Lutheran church in place of Queen Elsa’s castle.

While inhabitants have undoubtedly benefited in some ways from the influx of visitors, able to keep businesses open year-round, plus maintain the local schools and concert hall unlike other small Austrian villages, overtourism has equally taken its toll.