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Bitcoin Cash is angling for more adoption with two back-to-back partnerships, via Bitcoin.com.

The chronological first of the two is with HTC Exodus blockchain smartphone, where the Bitcoin.com Bitcoin Cash wallet will now come pre-loaded onto the phone.

"The Zion Vault is happy to support BCH natively in hardware for security, to go hand-in-hand with the BCH blockchain as an alternative to dominant payment rails and platforms," said Phil Chen, decentralized chief officer (DCO?) at HTC.

In the future, this partnership is intended to bear other fruits, such as discounts for buying the HTC Exodus with BCH, and the sale of HTC handsets through the Bitcoin.com store.

For the sake of perspective, it's worth noting that the Exodus also comes preloaded with BTC, ETH, LTC, XLM and Cryptokitty wallets through its built-in Zion multicurrency wallet. It's not known exactly how many units of the phone were sold, but it's said to have met HTC's expectations and done well enough to plan a followup release.

The second partnership is with LivenPay, a part of the Liven dining rewards app, which may be one of the more unassuming beacons of crypto mass adoption currently out there.

Liven has half a million users. By contrast, the Bitcoin Cash active wallet count – the number of unique addresses which have sent or received BCH in the last 24 hours – tends to be only about 30,000 on any given day. The exception is every Monday, like clockwork, when the Bitcoin Cash active address count doubles for the day, in a pattern that emerged at the start of the year.

"With LivenPay as the 'on-ramp', we want to entice users and businesses around the world to enjoy the benefits of using frictionless, global cryptocurrency payments," said Liven CEO and co-founder William Wong. "With our future pipeline of cryptocurrency integrations, Bitcoin Cash is the next step to expanding cryptocurrency support and being truly blockchain and currency agnostic."

"The integration of Bitcoin Cash is a logical and exciting step for LivenPay, given that their popular and current business model is going fully global in 2019," said Bitcoin Jesus and Liven advisor Roger Ver. "With the support of Bitcoin Cash, LivenPay will soon create a perfect entry-point for hundreds of thousands of people into the wider blockchain and digital currency ecosystem."

So who's getting the most brand signal-boosting from these partnerships? Is the BCH brand-boosting LivenPay and helping the Exodus, or are they doing Bitcoin Cash more of a favour? It's hard to tell, which is probably a sign of a healthy partnership.

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Disclosure: The author holds BNB, BTC at the time of writing.

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