People often perceive themselves as more attractive and likable than others do. Here, we examined how these self-favoring biases manifest in a highly popular novel context that is particularly self-focused—selfies. Specifically, we analyzed selfie-takers’ and non-selfie-takers’ perceptions of their selfies versus photos taken by others and compared these to the judgments of external perceivers. Although selfie-takers and non-selfie-takers reported equal levels of narcissism, we found that the selfie-takers perceived themselves as more attractive and likable in their selfies than in others’ photos, but that non-selfie-takers viewed both photos similarly. Furthermore, external judges rated the targets as less attractive, less likable, and more narcissistic in their selfies than in the photos taken by others. Thus, self-enhancing misperceptions may support selfie-takers’ positive evaluations of their selfies, revealing notable biases in self-perception.

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