In The Know

Alicia Keys has been in the public eye for nearly two decades now, but her knack for connecting with people has perhaps never been stronger. Which is why it’s no surprise that, since joining TikTok last year, Keys’ content has been a hit on the Gen-Z dominated platform. “I definitely think that all the platforms are really powerful mediums and ways to connect, considering 10 years ago there just wasn’t that level of personal one-on-one connection,” Keys told ITK.