Nintendo and Universal Parks and Resorts are partnering to develop dedicated theme park attractions based on Nintendo games, characters and worlds at Universal theme parks, the companies announced today.

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"Now, for the first time, those stories and characters will be brought to life in entirely new ways – only at Universal theme parks," the announcement reads. "The immersive experiences will include major attractions at Universal’s theme parks and will feature Nintendo’s most famous characters and games."Details about the attractions were sparse in today's announcement, but more information will shared as the companies' creative teams "work to create specific concepts."Nintendo's new theme park endeavour is part of its strategy t o expand the global reach of its characters and intellectual property by moving into new business models. As part of this greater plan, Nintendo is also teaming up with Japanese mobile gaming company DeNA to develop smartphone games starring Nintendo IP.

Jenna Pitcher is a freelance journalist writing for IGN. You can follow her on Twitter