The famous saying that “time is money” is well known but it should only be considered a metaphor and not followed word for word.

In modern day culture, we are constantly equating “work” with “time”, which connects “time” with “money”. It is normal practice for employees to be paid an hourly wage, or professionals to work with billable hours, for hotels and car parking spaces to be charged based on time.

Because of this we are pushed to think of time this way, even if you are conscious of this fact. We associate time as a commodity or a resource, even in our language we use expressions such as:-

Your mistake cost the business 2 hours

Last week’s date was a waste of my time

How did you spend your time?

These sayings highlight what we fundamentally think about time, but the average person says these phrases without thinking about the core value those words hold.

Time isn’t really money, there are critical differences between the two. Unlike money if you spend on your time on something that isn’t connected with your life’s purposes or passions, you can’t refund it or earn it back by picking up another job. You can’t save time and watch the savings grow. If a person gives you a lot of their time, you can’t give them that time back.

When we act as time is a resource or a commodity that we can use, save or harvest we miss one very vital realization.

In choosing to do one activity, you are also choosing not to spend time on others that could be beneficial for your personal or professional development.

Although one aspect that should be adopted, is investing. If you see time as a tool to invest in yourself and your own personal / professional development instead of just a commodity that should be traded for money. You will start to prioritize what is important to you whether that is learning a new skill, playing an instrument, learning a language or following your entrepreneurial dreams in creating a startup.

Here at Crowdholding, we are creating an eco-system that enables anyone from around the globe to invest time into a project. One day you can be helping broaden a project’s marketing potential, the next day giving feedback on a logo for a startup or developing code for a new website. We want to harness the power of the crowd to allow both startups and co-creators to flourish. We differ from the other popular freelancer websites like Upwork and Mechnical Turk, on our platform you would earn YUPIES for your co-creation, you will have the ability to invest them back into the project you love, hence investing your time into perfecting your skills and potentially investing back into the startup you want to see develop.

Crowdholding is there as well for the budding entrepreneur who has or wants to create a startup. Imagine if you could get feedback and validation on your project or product by thousands of users?

Crowdholding enables the crowd to validate the product, become customers and share awareness about the product or service. The public, or the ‘crowd’ is not only able to contribute to startup, but there’s an opportunity for a mutually beneficial scenario, where both the public and the business can work together. Businesses will be able to give back to the crowd via our YUP token. As Eric Schmidt says, the next $100 billion companies will be those who can learn from the crowd.

We are currently in the process of launching our ICO on the 1st of November. If you want to find out more information, you can find all the information here.