Digital marketing is a broad term for the marketing channels and methods you can use to promote products or services online, but also on electronic devices such as televisions, mobile phones and electronic programs. The main difference between digital marketing and traditional marketing is that digital marketing campaigns are applied exclusively through digital channels and this gives sellers better control, tools and data to analyze the effectiveness of the campaign.

Channel of marketing

Digital marketing has a number of ways and can be divided into online and offline marketing channels.

The main difference between the two is that online marketing channels depend entirely on the Internet, and that offline marketing channels are linked to digital devices that do not need to be connected to the Internet.

Online marketing Channels

Website Marketing

Search Engine Optimization

Pay-Per-Click Advertising

Content Marketing

Email Marketing

Social Media Marketing

Affiliate Marketing

Inbound Marketing

Mobile Marketing

Video Marketing

Offline marketing Channel

Advertising in print

Trade journals

Niche magazines, etc

Website Marketing

The website is a focal point in all digital marketing campaigns. It is a very powerful channel itself but is also a way of implementing most of the other marketing campaigns.

Search Engine Optimization (SEO)

The best use of search engine is the process to maximize your website for search engines. The main goal of SEO is to help a website achieve a higher degree in organic and search results (organic) from search engines. SEO has a number of sub-processes. The main ones are:

Technical SEO

On-Page SEO

Off-Page SEO

Pay-Per-Click (PPC) Advertising

PPC notifications give you the ability to access Internet users in some networks through paid advertising.

You can set up PPC campaigns on Google, Bing, Linkendin, Twitter, Pinterest or Facebook and show your ads to people looking for terms related to your products or services.

Content Marketing

Material relates to subject marketing. The digital world is a huge collection of material in various formats, such as text, images, audio and video.

Social Media Marketing

Social media marketing is linked to reaching people on different social networks, through content marketing campaigns (ads), paid ads or both.

Affiliate Marketing

Affiliate marketing is one of the oldest types of marketing that has grown considerably with the increasing use of the Internet. In essence, marketing promotes other people's products and you receive a commission every time you sell or attract a potential customer.

Email Marketing

Despite greater use of social networks, email marketing is one of the most effective digital marketing channels. Many people confuse email marketing with hundreds of spam messages we receive every day, but this is not the case for email marketing.

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