Advertisers can set up and run ad campaigns using the Ubex platform. The user specifies the cost of advertising, or a percentage of the sale, as well as deferred payment. Widgets can be personalized by the advertiser and can also be provided by the exchange. After setting up the widget, the advertiser sets the rules for displaying the ads so that they appeal to the target audience as possible. In parallel with the settings, the neural network provides forecasts of the effectiveness of the customized advertising campaign. The advertiser can monitor in real time all the key metrics for the created advertising campaign.

Publishers can connect their advertising slot to the Ubex advertising platform and start earning as soon as the tracking add-on accumulates enough data about site traffic for further analysis by the neural networks.

The Ubex platform will provide opportunities not only to publishers and advertisers, but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies.