WORDPRESS

1. Setup and Configure WordPress

• Difference between wordpress.com and wordpress.org

• Understanding the WordPress.org Downloads Website

• Installing WordPress on live server

• Installing WordPress on local server

• Logging into Your Dashboard

2. Administering WordPress, Theme and Plugin Updates

• Understanding the WordPress Dashboard — Updates Screen

• Understanding Version, Release and Modification Updates

• Updating Based on WordPress, Theme and Plugin Compatibility

• Upgrading to the Latest WordPress Release

3. Creating and Administering Posts

• Setting Up Categories and Tags

• Understanding Title and Content Areas

• Configuring the Publish Area

• Setting the Featured Image

4. Creating and Administering Pages

• Differences between Pages and Posts

• Creating Your Basic Website Pages & Creating Parent Pages

• Difference between Visual and Text Editor

• Using HTML to Extend Page Content

5. Creating and Administering Menus

• Creating Your First Menu

• Adding Pages, Post and Categories to Your Menu

• Re-Arranging the Menu Items

• Removing the Menu Item

• Enabling Advanced Menu Options & Adding Custom Links to Your Menu

6. Inserting Hyperlinks

• Inserting hyperlink to download file

• Inserting hyperlink to an External Websites

• Inserting Hyperlinks to an Internal Page

• Inserting an E-mail Address & Removing a Hyperlink

7. About Shortcodes

• What is Shortcode

• How to use Shortcode

• Shortcode Example

8. Configuring Website Settings

• Configuring General Settings

• Configuring Reading Settings

• Configuring Permalinks

9. Media Library

• Understanding the Default Width and Height Settings

• Understanding WordPress Image File Creation

• Understanding the Default Month Year Folder Structure

• Uploading and Managing Media Files

10. Themes and Plugins

• What is a Plugin

• How to download plugin

• Installing, Updating, and deleting the plugin

• Choosing a Theme

• Installing and Configuring a Theme

• Switching Between Themes

• Adding Menu, Media and Content to a Theme

• Administering, Upgrading and Maintaining Plugins

• Example of how to use Plugins

• Adding a Photo Gallery

• Creating a Contact Form

11. Widgets and Sidebars

• What is Widget

• What is Sidebar

• Adding/Removing Widgets

• Adding Text, Post, Image and other types of widgets

12. Adding a Slideshow

• Uploading Images for Slideshow

• Using the Theme's Built-in Slideshow Feature

• Installing a Slideshow Plugin

• Creating a Slideshow

• Adding the Slideshow to a Page

• Adding a Slideshow to a Sidebar

13. Adding Social Media Buttons

• Using a Plugin to Add Social Media Buttons

• Adding Social Media Buttons to a Widget

• Using the Theme's Option to Add Social Media Button

14. Backing up the Website

• Installing a Plugin

• Creating a Backup

• Locating the Backup

• Downloading the Backup

15. Working on Divi (WordPress Page Builder)

• How to install Divi Theme

• How to use different components of Divi Theme

• Understanding Divi Text Editor

SEO (Search Engine optimization)

Overview

• What is SEO SEARCH ENGINE OPTIMIZATION?

• History (Google, Bing, Yahoo, Ask, Baidu etc.)

• Development & Growth of Search Engines in a Cyber

• Type of Marketing

> Pull Marketing

• Purpose of SEO

• How Google's Search Engine Works

• Basics of SEO

• Terminology Cycle of Search Engine

(How its Work)

> Table of SEO Success Factors

• What is ranking on Google?

>Advantages of high Ranking

keywords research

• What are keywords?

• Purpose of keywords in Website's marketing

• Uses of Keyword Researching Tools

(Search Volumes, Competition, Business Priority)

• Keyword Planner tool And other 3rd part online tools and

Desktop Application

• Mapping Keywords to Website Pages

• Segregation of High and Low priority Keyword

• Primary Keywords Secondary Keywords LSI Keywords

• Competitive Keywords Also

• Create an Excel File of keywords

• Uses of formulas to get find the best and main

(Business matching keywords)

on-page seo

• What is On-Page SEO?

• Two type of SEO = "On Page" & "Off Page"

• Basics of HTML - Designing How to use Keywords

• Whole keyword report in On-Page SEO?

• URL, Meta, Title, Description, Hi, and other headings

• Algorithm of How to use Keyword on Website's Page

• Which types of Images are used on the page?

• ALT in the Images Crawling & Indexing

• Difference between Crawling and Indexing

• XML & HTML Sitemaps, How to make it? Robots.tx

• Purpose of that file!

• Algo of Robots file best practices

• Anchor Text

• Fundamental of Anchor Text

• Complete Case study of Anchor Text

on-page seo

• Internal Linking

• How to prioritize the other web pages?

• Analyze with the Tools

• Google Search Console & Bing Webmaster

ui and ux according to seo

• How to make friendly web design & architecture?

• Thinking of good UI and designing a website

(goals, strate World gies & conversion models)

• How to show your content and where?

• Cross Connection of UI of SEO > Bounce Rate

technical seo

• URL Architecture

• Page Speed Analysis

(GTMetrix / Pingdom Tool / Google Page Speed Checker Tool)

• How to fix it

> according to Google's Stander Broken Links

• Test and improve page speed

• Mobile web crawling

• Structured data usage & optimization

• AMP configuration

• Check indexing

• Make sure important resources are crawl_able

• Audit internal links

•Review your sitemap

link building (off-page seo)

• What is link building?

• Purpose of backlinks?

• Types of Backlinks

• TLD & CCTLD

link building (off-page seo)

• Normal "BL" (.com)

• Ranks (singles, measurement, check, and balance)

• How to prioritize the Backlinks?

• According to Google

• Keyword Ranking

• Competitor Research

local seo

• SEO Strategies for Localized Businesses

• Social Media Back linking and Marketing

(Quora, Twitter, LinkedIn, Facebook, Google+, Pinterest)

• Online Reputation Management

• Targeted Audience Strategy

• Lead Generation for Local Audience

• Local SEO (by Category, Niche, Products, Services etc.)

(Schema for Addresses, Local Keywords, Local Websites)

seo site audit

• Audit of website Before Launching the Site

•Domain name (Brand name generator, EMD for Specific

purposes etc.)

• Brain Storming (Tools)

• Prototyping (Tools)

• Mockup mapping (Tools)

• Logo Suggestion - Color Scheme

• Design and SEO UI UX

• Audit after launching the website

• On-Page Audit (complete)

• Off-Page Audit (complete)

• Tools: Online Free Tools, Paid Tools, Desktop Applications

Audit Report

• How to analyze and measure the detail Website Audit?

• Reporting for Client

• Find the Web Development Bugs according to the

Google SEO Standers

algorithm updates

• What is Google Algorithm?

• Purposes of Algorithms?

• Search Algorithm Overview https:

//moz.com/google-algorithm change

• There are the Top following Google ML (machine learning)

4.

Adwords - google’s ppc (sem)

• What is SEM?

• What is Google Award?

• Types of SEM?

• Ads making Fundamentals

• Understanding Ad Position, Ad Auction Ad

Rank & Ad Formats, bidding

• AdWords Terminologies and strategy

• Understanding of Account

(Google dashboard understanding)

campaign creation – adwords

• Cost-Per-Click (CPC)

• Cost-Per-Impression (CPM)

• Bid Strategies - Bidding

• Cost-Per-Acquisition/ (CPA)

• Keyword Targeting & Strategy

• Enhanced Cost-Per-Click (ECPC)

• Keyword Match Types - Broad Phrase,

• Broad Match Modifier, Exact, Negative

• Keyword Performance high conversion

display advertising

• What is Display Ads (PPC, CPM)

• Purpose and Advantage of Display Ads Mapping

• Marketing Objectives to Display Ads Marketing Objectives

• Targeting Methods of Ads

• Advanced Targeting Methods

• Display Ad Formats & Tools

• Remarketing of SEM (Ad words)

• Reports & Optimizing Display Campaigns

video paid ads

• Video Paid Advertising

• AdWords Video Ads

• Platform of Video Ads YouTube, In-stream,

• Video Discovery Ads, Bumper Ads

• How to create video ads

• Creation of Call-to-Actions

• Overlay Ads

• How to Optimising of Video Ads

• Reporting of ads, YouTube Analytics for Video Ads

shopping advertising (paid)

• What are Google Shopping Ads?

• What is Product Listing Ads?

• How to make these ads format?

• Where do they appear on Google?

• What Shoppers on the Internet do?

• Requirements of Advertising

• Create Shopping Campaign on Google AdWords

• Google Shopping Set Retailers up for Success

• Features of Google Shopping Why PLA's?

• And the Path to Create PLA Ads Merchant Centre Steps

•Complete reporting and track performance and Optimize

the Campaigns

8. EMAIL MARKETING

INTRODUCTION TO THE COURSE

How important is Email Marketing?

Understanding Types of Email Marketing

According to the nature of Business/product/services

E commerce

B2B

Corporative/Services

According to the purpose of Email

New product content announcement

Event Invitation Dedicated Send Social Media Send Internal Updates Confirmation Email

Form Submission Kickback (Thank You) Email

How Email Marketing Will Improve Your Business

CREATING AN EMAIL MARKETING STRATEGY

Define Email Marketing

How to Set Goals?

Lead Generation and Sales Cycle Analysis Make Your List

Collecting Data at the Right Time

Plan for a Growing Email List

Organize by Department or Group

PLAN FOR EFFECTIVE EMAIL CONTENT

How to make content?

Included Content

Images

Videos

Text

Highly Conversation

Highly Relevance

Incentives (purpose)

Timing

Creative & copywriting

Attributes (tags, characteristics)

Email Marketing Tools and Techniques

Choosing The Right Email Marketing Platform Recommended Email Marketing Platforms How Email Broadcasts Connect Your With Your

INTRODUCTION OF EMAIL AUTOMATION

What is Email Automation?

How does it Work?

What are the Advantages?

Choosing Third party tools

Features & Functions Available

What are Workflows? How to Create a Workflow? Pricing Cost

Most Widely Used Platforms

Simple Automation Functions from Mail Chimp and many others Recommended Days and Times For Your Auto responcler

How to Avoid Higher Costs by Managing Email Subscribers How Reporting Will Improve Your Email Campaigns

9. DISPLAY ADVERTISING

What is Display Advertising

Types of Display Advertising

Give you a practical and working knowledge of how to advertise on the display network using Google Adwords

Understand multiple ad formats, targeting criteria and including remarketing

Learn to advertise video on YouTube using Ad Words

Learn to advertise on the display network using the mobile platform

WEBSITE MARKETING

What is Email Automation? How does it Work?

What are the Advantages? Choosing Third party tools

Features & Functions Available

What are Workflows? How to Create a Workflow?

Pricing Cost

Most Widely Used Platforms

Simple Automation Functions from MailChimp and many others

Recommended Days and Times For Your Autoresponder

How to Avoid Higher Costs by Managing Email Subscribers

How Reporting Will Improve Your Email Campaigns

10. MOBILE MARKETING

MOBILE MARKETING FOR WEBSITES

Mobile Video

Google AMP - Mobile Site Speed Location-Based Marketing

Mobile Popups

Mobile Only Social Media

Voice Search

Mobile Remarketing

Mobile Marketing for Apps

What is mobile marketing? Android Instant Apps

Artificial Intelligence

Rise of Mobile Apps

loT Marketing Applications ASO for Android?

ASO for IOS Store.

Keyword Tool How It Works? Paid Free

Keyword Research Settings

Finding Hundreds of Keywords for ASO Keyword Research

Keyword Research DONE FOR YOU Cheat Sheet! Keyword Research Tool Other Features

Finding new Niche (particular category) Ideas with this special Software

Analyze and Detail Reporting

Analyze Diving Deep An Important Step for App Store optimization/ASO

11. VIDEO & YOUTUBE MARKETING

INTRODUCTION TO VIDEO MARKFTIND

Getting Your Videos Seen: Video Sharing Sites

Video Promotion & Distribution 4 List of Links to Video Sharing Sites

Powerful & Effective Video Marketing Tools How To Do Video Marketing The Right Way Video Marketing Tips & Tricks

Video Marketing Wrap Up 4 Bonus Resources Introduction to YouTube Marketing

The 7 Step Formula for Youtube Marketing Success

YouTube Video Marketing with a Twist: Using YouTube to Generate Mass Trafiic

Keyword Research

Edit & Upload Files

Learn How To Get Social Traffic

Youtube Marketing Resources

12. CONTENT MARKETING

WHAT IS CONTENT MARKETING?

Who you're creating it for

The problem its going to solve for that audience

How it will be unique

The formats you'll focus on

The channels where it will be published

How you will schedule and manage creation and publication Who you're creating it for

The problem its going to solve for that audience

How it will be unique

The formats you'll focus on

The channels where it will be published

How you will schedule and manage creation and publication

HOW TO DEVELOP A CONTENT STRATEGY STEP BY STEP?

What is Content Strategy?

Define your goal

Conduct persona research.

Run a content audit.

Determine a content management system. Brainstorm content ideas

OF TFRMINF WHICH TYPES OF UN TEN] YOU WANT TO CREATE

Blog Post

Keyword Research and Deciding on Keyword Relevance

Using Keywords in All of Your Content to Get it Found

Web Pages

Landing Pages Optimization E Books

Info graphics

Podcasting

Videos

Web Pages

Landing Pages Optimization E Books

Info graphics

Podcasting

Videos

13. ONLINE REPUTATION MANAGEMENT

What is Online Reputation Management?

The Basics of Online Reviews For Businesses, Healthcare, Services and More What Are Online Review Websites and How Do They Work?

Examples of Online Review Websites

How Do Customers Use Online Review Websites?

How Do Businesses Use Online Review Websites?

Claim, Confirm and Optimize Your Online Business Profile

How To Claim and Confirm Your Business Profile With Online Review Websites Completing and Optimizing Your Business Profile For Better Rankings

The -Top 25- Online Review Websites For Your Business

Techniques To Earning Better Online Reviews For Your Business

Informing Your Current Customers and Clients About Your Online Review Profiles The Proper and Professional Way To Ask For a Review (Without Really Asking) Using Visual Tools In Order To Earn Better Online Reviews For Your Business

How Sending Personal Thank You Notes Can Earn More Positive Reviews Using Website Icons, Links and E Mail Strategies For Better Online Reviews

Questions and Answers About Earning Positive Reviews For Your Business

14. GOOGLE ANALYTICS

OR OTHER TOOLS

INTRODUCTION OF GOGGLE ANALYTICS

Is Analysis Worth the Effort?

Small Businesses

Medium and Large Scale Businesses

WHAT IS GOOGLE ANALYTIL

A Brief History of Analytics

Why Use Analytics?

What's New in Analytics Google? The Basic Interface

INTRODUCTION TO WEB ANALYTICS

Google

Similar to Google Other Paid Tools

Other Paid Tool

GETTING STARTED

Overview of Analytics

Signing up for Analytics

Installing Analytics on your site

THE MAIN DASHBOARD (GOOGLE ANALYTICS)

Understanding dashboard elements

Platform components

The data model

CONTENT

Analyzing your content statistics

Tracking events

Exit pages

BEHAVIOR ELEMENTS OF YOUR WEBSITE

Site speed

search terms

experiments

AUDIENCE ELEMENTS

Demographics

New and returning users, bounce rate, and engagement Technology

FILTERING DATA

What does filtering do? Why use it?

How to apply filters

SETTING UP YOUR GOALS

What are goals?

Setting up goals

Goal parameters

TRACKING CONVERSION RATES CE-COMMERCE)

What are conversion rates?

Tracking who sends you sales

Impressions vs Visits vs Real Customers Secure pages

TRACKING TEVENUE AND ANALYTICS

Linking Analytics and Adwords

ROI and PPC

Linking Adsense and Analytics

BUILDING REPORTS

Creating custom reports

SEO (GOOGLE)

Linking Webmaster Tools and Analytics

Webmaster Tools data

Comparing Webmaster Tools data and Analytics data

15. SUPER BLOGGING

What is Blogging?

What is super Blogging?

Purpose and Advantages of Blogging?

How to make my own Professional Blog? CMS Development (it's too easy)

How to make money Blogging?

Start Creating Useful Content

Build engagement with the readers that corn There are Many Ways to Make Money Blogging Advertising Income

Affiliate Advertising Income

Services

Products

Take your blog to the next level and professionalize it Blog content strategy and BUILD UP YOUR AUDIENCE Using content for conversations & communities Managing multimedia and multi platform blogging Understanding professional blogging and guest blogging

16. AFFILIATE MARKETING

INTRODOCHON TO AFFILIATE MARKETING

Affiliate Marketing Platforms

Enrolling in an Affiliate Marketing Program

Tips and tricks to improve affiliate Marketing Types of Affiliate Marketing

Setting Up affiliate Marketing Program

COURSE Affiliate Marketing

INTRODUCTION & SCOOP OF AFFILIATE MARKETING

History of Affiliate Marketing

Frequently asked questions about Affiliate

Marketing

The basis of Affiliate Marketing

How Affiliate Marketing works

Affiliate Program payment methods

Cookies and Affiliates

Tiered Affiliate Marketing

Cross-selling and up-selling

Multi-tier marketing and commissions

List of affiliate marketing software

SETTING UP AN AFFILIATE WEBSITE

Web design and development Custom Development CMS (Development)

Buy Online Scripts

Capturing visitor credentials Integrating social plugins Integrating third party tools

Developing plugins, add ons, apps, and widgets

AFFILIATE MARKETING PLATFORMS

Affiliate marketing with Commission Junction

Affiliate Marketing with Linkshare

Affiliate Marketing with One Network Direct

Affiliate Marketing with ShareASale

Affiliate Marketing with Plimus

Affiliate Marketing with Amazon Associates

Affiliate Marketing with Flexoffers

Affiliate Marketing with Click bank

Affiliate Marketing with Commission Soup

Affiliate Marketing with Local affiliate Programs

ENROLLING IN AN AFFILIATE MARKETING PROGRAM

Signing up as an Affiliate

Logging into your affiliate account

Integrating Affiliate Links into your websites

Monitoring affiliate performance and tracking sales

TIPS AND TRICKS TO 11,1 PROVE AFFILIATE MARKETING

Affiliate Links and how to deal with them

Promoting your affiliate program

Overcoming the challenges of affiliate marketing Performing market analysis and market research Market strategies Establishment

Affiliate Marketing and organic Search Optimization

TYPES OF AFFILIATE MARKETING

Search affiliates

Price comparison service website

Loyalty websites

Cause related and coupon websites

Content and niche market website

AFFILIATE MARKETING COURSE

Personal weblogs and website syndicates Email marketing and shopping directories Registration or co registration affiliates File sharing affiliates

SETTING UP AFFILIATE MARKETING PROGRAM

How to attract affiliates

Hosting and implementing an affiliate program Growing your Affiliate Numbers

Setting up an affiliate program

Affiliate network service agreement

Data feeds and customer returns Merchants/publisher management

Setting up an Affiliate Marketing software Affiliate program promotion and content pages Screen affiliates

17. FREELANCING

HOW TO BECOME A DIGITAL MARKETING FREELANCER?

Re connect with old contacts, build new connections

Build your strong and professional portfolio Get active on social media communities Start blogging about your work and career Attend different events and conferences Make a strong LinkedIn Profile

Facebook Groups, your good pals

Websites to Explore and send promotional emails

FREELANCING PLATFORM OF NATIONAL AND INTERNATIONAL

Fiver

Upwork

Freelancercom

Elance

Odesk

OLX (local Classifieds) Peopleperhour

ELIGIBILITY OF DIGITAL MARKETING FREELANCING

Should be able to communicate key features to customers Strong interest in the future of digital products

Creative thinking and innovative approach to marketing Should be able to make a good marketing campaign

Technical skills such as Graphic design, video editing, and Web development