I have my own particular opinion, though, on what is ‘attractive’. And I wonder how much of this is subconsciously shared by those would-be investors. Attractiveness, to me, fundamentally means someone who takes care of themselves – and my observation is that it literally shines out. For the past 20 years one string to my bow has been co-authoring a series of beauty and well-being books, which has entailed a lot of one-to-one conversations about people’s individual approaches to health. I can now spot at a glance, from 30 paces, who’s exercising, who’s getting enough sleep, who’s eating well (but not too much); it’s written all over their skin, their hair, their bodies. Aren’t the chances that someone like that is going to prove a better ‘investment’ – and be resilient enough to rise to the challenge of creating a successful enterprise – than an individual who has the grey skin of a smoker, dark circles under their eyes from too many late nights, and clearly only exercises to get off the sofa and head for the biscuit tin?