Football club goes vegan in 'world first' Published duration 31 October 2015

image copyright Forest Green Rovers image caption The club said it wanted to demonstrate what a vegan diet consisted of

A football club is claiming to be the world's first to adopt a vegan match day menu after removing cows' milk from its hot drinks.

National League club Forest Green Rovers stopped selling meat burgers in 2011 and in July took fish off the menu to become fully vegetarian.

Cow milk has been replaced with soya or oat milk to rid the Gloucestershire club's menu of all animal products.

The move is inspired by the club's chairman, who is himself a vegan.

It is the final step in his vision for the club to go vegan, which means excluding products such as dairy, eggs and honey.

'Staggering numbers'

Chairman Dale Vince said: "The gap between vegetarian and vegan food is actually quite small; it's a step rather than a leap to take.

"A lot of our food has been vegan for some time now, and this season we've taken the last small step."

image copyright Forest Green Rovers image caption The club chairman said the move from serving vegetarian food to vegan food was a 'small' step

The Nailsworth-based club's timely transition to veganism follows the World Health Organisation (WHO) report on Monday which linked processed meat consumption to cancer

Mr Vince added: "As the WHO report this week makes plain, meat is bad for human health, being a major cause of cancer.

"Making these facts plain and demonstrating what a plant based diet looks, and tastes like, is an important part of our work."

Mr Vince, who is the founder of the wind turbine company, Ecotricity, has also made other eco-friendly moves to improve the club's sustainability.

In July, the club also announced plans to create a multi-million pound green technology centre near the M5 motorway.