Anurag Kanoria’s aesthetic selection of furniture, art, home accents, linen, lighting, and collectibles in his 60,000 square foot space in Byculla is as beautiful as it is overwhelming. His latest offering is an affordable and approachable range of furniture and home décor pieces in a brand called Ficus. Discern spoke to him to learn more:

What is Ficus? How is it different from The Great Eastern Home?

Anurag: Ficus is a new brand that we have conceptualized over the last three years. At The Great Eastern Home, we have been catering to the very top-end of Indian and international clients and realized that for the middle to upper-middle market in India there is really no design-based or aesthetic driven brand that spans the country. Ficus addresses that need.

What is cool about Ficus?

Anurag: Ficus is a heavily design-focused brand. We employed the help of an architectural firm in New York, who specialize in retail architecture, to help us imagine this. Our desire was to bring a very international flavour to Ficus: a store that would be at home in any city of the world, not just an extension of put-together Indian looks.