Thank you for 10 Years of Tyra!

Please join me as I transition from Tyra to James.

Tyra Sanchez is no more. You may call me James Ross or Jay.

I am thrilled to unveil my refreshed brand identity. The transition shows the evolution of my company since its founding in 2007. While this is a significant change, my core beliefs haven’t changed.

Over the last few months, I’ve poured my heart and soul into creating a new image that would accurately depict who I am at my core.

In the spirit of rebranding, I will continue to commit to my loyal fans and provide the same, or better, level of professionalism you have experienced and I’d like to take the opportunity to thank my fans and business partners for your trust and friendship over the years.

As you notice changes in my branding, signs and promotions, I would certainly love to connect with you. Feel free to reach out with any thoughts, requests, or compliments. If you enjoy social media, please connect with me. As always, there’s no way you can love someone else without first loving yourself.

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