Jerry Rice was recently featured in a Popeyes commercial, and it did not go over very well.

The Hall of Fame receiver already got in trouble over the last few months when he said "All Lives Matter," which appeared to be a criticism of the Black Lives Matter movement. Now he's caught people's attention again with this commercial, which featured him wearing a Popeyes football helmet with a rotating chicken wing on the facemask.

This obviously plays in to the "black people like fried chicken" stereotype, and it angered a lot of people. The comments on the YouTube page of the commercial are littered with people criticizing Rice for participating in this ad.

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"Jerry just set black people back 437 years," one user wrote. "Thanks, Jerry. We're slaves again."

The commercial made its way to Twitter, too, where users were especially harsh.

Somebody go slap this man Jerry Rice. — Vince Staples (@vincestaples) January 18, 2017

i just wanna know how much popeyes paid jerry rice



like popeyes is dope but not a big biscuit and wearing hot wing helmet dope pic.twitter.com/0SSd5y4LJy — Ahmed/Draco Malfoy (@big_business_) January 18, 2017

The name Jerry Rice used to mean somthing out here. Smh.pic.twitter.com/D3MUeYFiyr — Sad & Moody (@BosNaud) January 18, 2017

Jerry Rice is a spokesman for Popeyes..and they have him holding giant biscuits and wearing a helmet with a piece of chicken on it 🚂#wtf pic.twitter.com/Zg5goUuj7U — Tariq Nasheed (@tariqnasheed) January 18, 2017

Popeyes: Jerry, will give a lot of money if you do our commercial.

Jerry Rice: pic.twitter.com/okWCzEwZy9 — Cooter Brown ⁶ (@mccauley318) January 18, 2017

Rice hasn't addressed the criticism from the ad.