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An anonymous source has told Bloomberg that Fidelity will begin buying and selling Bitcoin “for institutional customers within a few weeks”.

There were not too many details released about the offering, but Bloomberg did have some related email comments from Fidelity spokeswoman Arlene Roberts.

“We currently have a select set of clients we’re supporting on our platform. We will continue to roll out our services over the coming weeks and months based on our clients’ needs, jurisdictions, and other factors. Currently, our service offering is focused on Bitcoin.”

Last October, Fidelity also launched Fidelity Digital Assets, which was spun off from Fidelity Center for Applied Technology (FCAT), an incubator for artificial intelligence and blockchain projects. It gave select institutional investors early access to blockchain investments while also allowing Fidelity to test out their trading and investment technology for the sector. When they launched Fidelity Digital Assets, the firm said “it would offer over-the-counter trade execution and order routing for Bitcoin early this year”.

Cryptocurrency investment interest continuing to grow

Despite price volatility and high profile scams/hacks/lawsuits, Fidelity has been an early and consistent investor in cryptocurrencies, dating back to pre-2015 when the company was mining cryptocurrencies. Fidelity also owns a 10% stake in Neptune Dash, the publicly traded masternode sharing company that allows institutional investors to have easy access to the rewards of the Dash network.

Another investor trading firm, E*Trade, has also been reported to be on the verge of offering cryptocurrency trading. Additionally, companies such as Robinhood and Square cash have already been directly offering consumers the ability to trade cryptocurrencies alongside their traditional portfolios. However, none of these services have clarified their ability to allow consumers and traders to access their private keys, which is the actual ownership of cryptocurrency.

Dash gaining ground across multiple classes of investors

Many institutional investor services are starting with Bitcoin since it is the name brand, but Dash is still getting significant attention from smart money due to its technological advancements. In addition to Fidelity owning 10% of Neptune Dash, Bitgo, the custodial investor service, integrated Dash last year to make it easier for investors and applications to invest in Dash. Dash has also received high marks in numerous coin and investment analyses, including Palm Beach Research Group recommending Dash three times, for its current and future potential.

However, Dash is also making itself easily available to all investors by not just enabling consumers to buy Dash on exchanges, but also via the existence of shared masternode services like Neptune Dash and Crowdnode that allow individuals without a lot of money to have access to a proportional amount of masternode rewards. Dash’s speed and sustainable structure makes it very appealing to traders and long-term investors, but its accessibility and use as digital cash also allows it to be one of the more well distributed cryptocurrencies.