In a video presentation posted on the company's official YouTube channel, AMD CEO Lisa Su talked at length about the two new lines of Ryzen desktop processors the company plans to launch later this month. This includes the Ryzen Threadripper HEDT socket TR4 processor at the higher-end of the lineup, and the new Ryzen 3 series socket AM4 processors at the lower-end. AMD is announcing market-availability of two SKUs for each of the two brands. To begin with, AMD will launch two quad-core SKUs in the Ryzen 3 series, beginning with the Ryzen 3 1200 and the Ryzen 3 1300X. Both of these are quad-core parts which lack SMT, leaving them with just four threads. AMD is expected to price them on par with Intel's dual-core "Kaby Lake" Core i3 SKUs.The Ryzen 3 1200 is clocked at 3.10 GHz, with 3.40 GHz boost, the 1300X is clocked higher, at 3.50 GHz, with 3.70 GHz boost, and XFR (extended frequency range) enabling higher clocks depending on the efficacy of your cooling. Both parts will be available worldwide on July 27. The Ryzen Threadripper HEDT processor lineup is designed to take Intel's Core X series head-on, and will launch with two SKUs, initially. This includes the 12-core Ryzen Threadripper 1920X, and the 16-core Ryzen Threadripper 1950X. Both parts further feature SMT and XFR. The 12-core/24-thread 1920X features clock speeds of 3.50 GHz, with 4.00 GHz boost; while the 16-core/32-thread 1950X ticks at 3.40 GHz, with 4.00 GHz boost. AMD also ran live demos of the Threadripper chips, in which the 12-core 1920X was shown to beat 10-core Intel Core i9-7900X at Cinebench R15 multi-threaded benchmark. The 16-core 1950X was shown to be close to 50% faster than the i9-7900X. The company also confirmed pricing.The Ryzen Threadripper 1920X is priced at USD $799, while the Threadripper 1950X goes for a stunning $999. Both chips feature 32 MB of L3 cache, a 64-lane PCI-Express root complex, which enables full x16 bandwidth for up to 3 graphics cards; and a quad-channel DDR4 memory interface. Of course, both SKUs are completely unlocked. Both Threadripper parts will be available in the market by "early August" alongside a wave of compatible socket TR4 motherboards based on the AMD X399 chipset. At its SIGGRAPH 2017 event held on July 27, the company will formally launch the Ryzen 3 series, the Ryzen Threadripper series, and the Radeon RX Vega family of high-end graphics cards.The video presentation follows: