Update – Rival cooler manufacturer Pelican announced they will be donating ten dollars to the NRA for every cooler sold in the month of April.

For every cooler purchased this month, we’ll donate $10 to the NRA + and give you a FREE 22oz tumbler of your choice…. Posted by Pelican Coolers on Monday, April 23, 2018

Without giving any reason, cooler company YETI cut ties with the NRA and competitor RTIC took advantage of the strange decision by sending out a message in support of the Second Amendment.

The NRA released a statement Friday:

Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation. That certainly isn’t sportsmanlike. In fact, YETI should be ashamed. They have declined to continue helping America’s young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs.

The move is shocking to many because YETI has marketed their products to outdoorsmen and hunters for years.

Below is a promo video where YETI used a duck hunter to appeal to gun owners.

In another promo titled “The Hunt,” YETI follows a hunter who shoots and kills a trophy-sized blue sheep.

Following the YETI announcement, competing cooler company RTIC fired back by posting a picture of the Second Amendment on Facebook.

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