Washington, DC (CNN) If you live in one of the 14 states voting on Super Tuesday, you've probably seen a lot of commercials for Michael Bloomberg lately.

That's because the former New York mayor's presidential campaign has poured more than $234 million into TV, radio and digital advertising in the first Super Tuesday states -- more than 10 times that of any of his Democratic rivals.

With so many states holding primaries on Tuesday, spanning the country from Maine to California, where does a less well-funded campaign put their money into media advertising? Do you try to show TV commercials in California and Texas, two of the most expensive media markets in the country? Or make up for lost ground with less expensive digital ads, or states with cheaper ad rates? Is it better to spend a large amount on a few states, or a little in every state?

For example, Pete Buttigieg, before ending his campaign on Sunday , decided to distribute at least $100,000 in ads to as many states as possible (11), even if the ad buys were smaller than his competitors.

Read More