Jamie Soward (right): Australian in action against Wigan

Soward, signed on a short-term deal in June to boost London's chances of reaching the Challenge Cup final, admits he was "embarrassed" by their 70-0 hammering by Wigan in the semi-final on Saturday.

But Soward, who is joining Penrith Panthers next season after being released by St George-Illawarra Dragons earlier this year, has dismissed suggestions that he may not see out the season in the capital.

"No, I'm not that kind of person. We were pretty embarrassing, I'm embarrassed - we had prepared good all week," he said.

"But we'll go home and prepare for Leeds on Thursday. It's about respect now, trying to get some respect and pride back in the jumper.

"For all the people here, the owner David (Hughes), trying to show them some pride for the next couple of weeks.

"It's not even about getting off the bottom of the table, just playing for pride."

London have won just three of their 22 Super League matches this season and are three points off Salford at the bottom of the table.

The Broncos saw skipper Craig Gower leave the club in June and his replacement, Tony Clubb, recently said he also wanted to leave because he was "sick of losing".

Poor attendances at the Stoop and uncertainty about where they will play next season has again led to questions being asked about the viability of rugby league in London.

But Soward, even though he will not be there next season, feels that London should persevere.

He said: "For England to compete against Australia consistently you have got to grow the game.

"There is no point having it all up north, you have to have it everywhere. It is easy to say London finished last (get rid of them), but how are you going to beat Australia and be competitive?

"There are some good youngsters here, and this is part of the experience. Wigan are a well-established club with lots of depth and they showed how to play for 80 minutes."