These days, memes are a way of life. No rapper knows that better than Drake.

Drizzy’s debut album, Thank Me Later, was released six months prior to the launch of Instagram in October 2010, and since then, the rapper’s every move has served as fodder for the viral phenomenon known as internet memes.

Drake is the right mix of popular, polarizing and ever-present in the cultural zeitgeist that all eyes are constantly on him. That amounts to Aubrey pretty much not being able to do anything without the potential of it becoming the internet’s next meme craze. Every album cover, every awkward face made while sitting courtside at a Toronto Raptors game, every screenshot from a music video or snippet of footage from tour has the potential to be the day’s most entertaining tidbit. The rap superstar isn’t even safe checking his phone in the club these days.

In 2016, he acknowledged the fact that he is every meme maker’s top priority during an interview with Instagram.

"I have become the most memed person aside from the Michael Jordan crying face," Drake said. "I love that I’m the guy that doesn't take himself too seriously. I like laughing even if it's at my expense. It doesn’t feel like it's necessarily malicious or hurtful stuff. I’m conscious of it."

He added, "I really enjoy it more than watching television. It brings joy to my life. I hope it brings joy to other people’s lives too."

The same year, he appeared on Saturday Night Live and jokingly sprinkled his opening monologue with a song called “More Than a Meme” about constantly being the butt of internet jokes.

Earlier this year, he fed into the meme mania, urging people to meme his post-game rant following the Toronto Raptors winning the NBA Finals, to which he was obliged.

Aubrey is definitely ingrained in the meme culture. With the decade coming to a close, XXL compiles a list of the best Drake memes of the past 10 years.