A British marketing agency has created a new crowdsourced beer that uses consumers’ social media messages as the inspiration for its ingredients.

As part of the development of its new 0101 beer, Havas Helia began by analysing social media posts around New Year for “emotional keywords”, which in turn led the London-based agency to identify more than three dozen separate states of mind, including amazement, excitement and optimism.

These emotional states were then paired with more than 2,800 available recipes, based on ingredients, tasting notes and expert reviews. Of the ten resulting recipes that matched most closely with the original set of emotions, Havas Helia found the most common ingredients and blended them to create a data-sourced beer unlike anything previously released to the market.

It follows in the footsteps of Data Cocktail, the “robot mixologist” developed by a team of French innovators, which allows users to mix an alcoholic drink based on the frequency of Twitter mentions of six possible ingredients.

The innovation transforms the optimism of New Year into “a delicious beer with unique emotional tasting notes,” 0101 beer said, including notes of optimism, love and imagination.

A brand spokesperson added that “the result is a fine tasting cream ale in a limited edition of 500 bottles” that delivers “gentle overtones of excitement, with light notes of intellect”.