New location on Gulf-to-Bay raises Lizard Juice's profile in the Tampa Bay area

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-- Lizard Juice, an electronic cigarette and e-liquid store based in Seminole, Florida will open a new Lizard Juice store at 2426 Gulf to Bay Blvd. in Clearwater. Lizard Juice's newest store in Pinellas County will open in late August. Like its predecessors in Seminole, St. Pete, and Siesta Key, the new Lizard Juice store will carry a full line of premium electronic cigarettes -- including starter kits, batteries, atomizers, cones, clearomizers -- over thirty flavors of e-juice in varying levels of nicotine concentrations, and accessories.At the new Clearwater store's vaping bar, customers will be able to sample any of the over 30 flavors of e-liquid that Lizard Juice stocks. The e-juices are available in varying levels of nicotine concentrations ranging from zero nicotine to 24mg concentration.Lizard Juice's staff work with their customers to adjust to the learning curve of electronic cigarette use. Many people new to electronic cigarettes are smokers or ex-smokers. The basic premise is that these devices are not nicotine replacement therapy, but can be a substitute for cigarettes.A sizeable segment of Lizard Juice's customers use zero nicotine level e-juice blends. Anecdotal reports indicate that people who use zero nicotine e-juice do it for a variety of reasons. "Some people just like all the different flavors, some people use it to satisfy their oral fixation" says Marcus Tilley, Lizard Juice's general manager.It is not uncommon for a new Lizard Juice customer to move to a lower concentration of nicotine. In fact, some electronic cigarette users discover that the whole behavior set involved in smoking is part of their dependence upon traditional cigarettes; the success that smokers have substituting electronic cigarettes for traditional cigarettes might be due, in part, to the fact that the electronic cigarette replicates this behavior pattern.Traditional cigarette smokers inhale the smoke from the actual combustion of the tobacco in the cigarette. Electronic cigarettes do not contain tobacco, nor is the vapor produced by combustion; the e-juice is vaporized by a tiny heating element known as an atomizer. The e-juice, or e-liquid, is a blend of propylene glycol and vegetable glycerin. These two substances are widely used in food, cosmetics, and pharmaceuticals. The e-liquid flavorings are the same as those used in candy, ice cream, and other foods.Lizard Juice's expansion reflects the growing popularity of electronic cigarettes. Industry watchers expect sales to double this year. Fueling this explosive growth is the success that many people have substituting electronic cigarettes for their traditional cigarette habit.Lizard Juice's e-juice flavors range from traditional tobacco flavors such as Outlaw E-Juice to fruit flavors such as Orange Blast and Berry Blast. Lizard Juice has a signature flavor, Lizard Milk -- a coconut milk, pineapple, and rum flavor blend.Lizard Juice's online store is www.LizardJuice.com. The Seminole location is 10525 Park Blvd., just west of Lake Seminole. The St. Petersburg store address is 9345 Fourth Street North, just south of Gandy Blvd., on the west side of Fourth Street. The Siesta Key store is located at 5255 Gulf Blvd., Sarasota. Reach Lizard Juice by telephone at 727 772 7800.