The world is facing a “crisis of trust,” Marc Benioff says, and the Salesforce.com founder and co-chief executive puts much of the blame on Facebook Inc.

“ “Facebook is the new cigarettes for our society. It’s something that badly needs to be regulated.” ” — Marc Benioff

In an interview with CNN’s “Reliable Sources” on Sunday, Benioff ripped Facebook and again called for the social-network giant — which has been wracked by scandals in recent years — to be regulated or split up.