(CNN) A major New Zealand supermarket chain is removing Australian-brand Choice strawberries from shelves across the country after needles were found in a container of strawberries from Western Australia purchased in Auckland.

The Countdown supermarket chain said Sunday the Choice brand has been withdrawn from stores "as a precautionary measure." Countdown is also advising customers to cut up strawberries before eating them.

The chain said no illness or injury has been reported in New Zealand. Countdown is working with New Zealand and Australian authorities.

"At Countdown we take food safety very seriously and we have withdrawn any remaining Choice strawberries from sale from Countdown, SuperValue and FreshChoice supermarkets while we investigate this with our suppliers," the chain said in a statement.

The announcement comes after at least 100 reports of needles being found in strawberries in Australia last week.

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