We’re super pumped for this week’s Fade Friday and shift the spotlight to an intense pair of Unbranded 201 raw denim. A big thanks to Andrew, who was nice enough to share his photos and story with us. If you’d like to follow Andrew, hop over to his tumblr.

Note: Have any well-worn raw denim that you’d love others to see? If so, please send photos and details to info@heddels.com

Although Unbranded does receive some negativity for its ubiquitous appeal, Andrew chose to ignore the naysayers and give the Naked & Famous sister brand a shot. Worn day in, day out and very heavily for a year straight, one look at the end result and you can easily understand why we were so impressed with these fades. I think Andrew put it best:

It goes to show you that jeans don’t make the person, but the person makes the jeans

However, apparently this well-worn pair of denim didn’t just catch our eye. Andrew recently sent them off to the Naked & Famous HQ to be showcased!

Details

Name: Unbranded 201

Weight: 15 Oz.

Fit: Tapered

Denim: Japanese Rope Dyed Sanforized Denim, 100% Cotton

Selvedge: Blue Ear

Available at: rue + state (disclosure: sister site of Heddels)

Photos – Before (source: theunbrandedbrand.com)

Photos – After