A new feature of Google’s Art & Culture app, which allows users to find their art doppelganger by uploading a selfie, is being dubbed by some as a “facial recognition database.”

The new update to the app, which has been in existence for more than a year, has unleashed a frenzy of activity online as users post images of their painting lookalike.

google arts and culture app truly believes i am. prince ferenc. pic.twitter.com/7og8esJQyy — vero 🏳️‍🌈 (@cIassicdog) January 13, 2018

Hey good morning everyone, this Google Arts and Culture app is scary. pic.twitter.com/yt2kSYMWyM — Ding Dong Daddi (@sixthsentz) January 13, 2018

This google arts and culture app is pretty amazing. Feel real strong about my 40% 😳 pic.twitter.com/2iyexRkUG5 — pw (@petewentz) January 14, 2018

To find out if you’re a dead ringer for the Mona Lisa, users have to take a real time selfie instead of using one from your camera roll. The technology then matches your photo to five similar paintings that could be generally found in a museum and ranks the closeness of the match.



Users are reporting mixed results about the accuracy of the results, but appear to be having a lot of fun in the process

Bold and Brash 100% match thank you Google Arts & Culture pic.twitter.com/CV55UAKrAJ — JuanPa (@jpbrammer) January 14, 2018

Wow I mean wow google arts and culture ... pic.twitter.com/i2ujsiA30N — James Adomian (@JAdomian) January 13, 2018

Amid all the hype, however, are serious privacy concerns from some who have dubbed the frivolous selfie feature as a “facial recognition database.”

Congrats to everyone who used the Google Arts and Culture app today and is now in the NSA facial recognition database. — Alex Halpern (@HalpernAlex) January 15, 2018

I mean, this google app that matches your face to a piece of fine art. Anyone suspicious of just surrendering your facial recognition to google or are we confident they already have that at this point?4:04 PM - 14 Jan 2018 — Alyssa Milano (@Alyssa_Milano) January 15, 2018

The intern at Google who came up with this to dupe users into sending in images for its facial recognition databases is probably getting promoted.... https://t.co/nLJw5jCReC — (((YousefMunayyer))) (@YousefMunayyer) January 15, 2018

Thanks for opting into our facial recognition database. - Google — Annie Heckenberger (@anniemal) January 14, 2018

The Google Arts and Culture app is just the next step in surveillance state facial recognition. And I’m going all in because I want that sweet sweet social media validation. — Christopher Walkup (@ctwalkup1) January 14, 2018

According to Google, the feature is experimental and is currently available only to US users. It states that the data from any images uploaded won’t be used for any other purpose and will be deleted after the match is made.

General privacy policy referenced here: https://t.co/QeE2HOrN58 & the app claims they throw your image away & won’t use it for any other purpose. Seems you can also use it w/out a Google account. pic.twitter.com/KUnyftbewt — Bethany Nowviskie (@nowviskie) January 14, 2018

Google already uses facial recognition technology in Google Photos and revealed last year that the AI even works on dogs and cats.

Last year privacy concerns were expressed about Apple’s iPhone X Face ID which allows you to unlock your phone by holding it to your face and Facebook’s use of facial recognition to notify users when someone has uploaded a photo of them even if they haven’t been tagged in it.

The ACLU have warned that the biggest danger with facial recognition technology is its potential use for general, covert surveillance systems.

READ MORE: iPhone X facial recognition could give cops easy access to your cell