Today, we would like to introduce you to our new TREZOR logo! As every service provider, even we have to refreshen ourselves a bit, from time to time.

Some of you may have noticed it already, as some TREZOR services have been sporting a new logo, slightly different from the old one. This very blog started using the new logo about a month ago, but trezor.io switched just today, with TREZOR Wallet following suit soon. So, what changed and why did we do it?

The lock

The first thing you will see is that the logo itself did not change radically. Its identity remains, the iconic lock stays where it was. We merely improved it, cleaned it, while retained its seriousness — we are working on your security after all.

But there are changes to the lock. First of all, its sharper, crafted with greater precision, standing for our unwavering and unbending commitment to security. TREZOR does not compromise, we follow through our processes and don’t take shortcuts. There is never enough carefulness when it comes to making sure everything works and fits perfectly.

Old vs. New

The TREZOR

Another change lies with the logotype — the letters which form “TREZOR” are slightly thinner, slightly taller, making them friendlier to an eye. The change in thickness also makes the letters better legible, as well as visible from a distance, as thinner lines are less likely to blur together. But most importantly, “TREZOR” is now wholly aligned to the height of the lock.

Where will the new logo appear?

Gradually, all TREZOR logos in our services and products will change to the new logo, starting with trezor.io today. New TREZOR Wallet releases will also feature the refreshed look/lock. Social networks should be embellished with the new branding soon.

But there is one exception: the original TREZOR device. The first-generation TREZOR will retain the original logo, as we do not want the old logo to disappear altogether. We started with it, after all. As TREZOR 1 will continue to be sold and maintained, we will keep the image, with which we began our journey through the bitcoin and cryptoworld, alive.