A 10-year-old entrepreneur says that studying the hardworking nature of the bees in his backyard honey start-up business has inspired him to aim high.

While you might find many children playing games in the yard or on the couch, you would likely find Finn Tolhurst out tending to his very own bee hive.

Finn has built his own honey-making venture from scratch in the family's Reedy Creek, Gold Coast, backyard.

"Number one I enjoy little animals and insects," Finn said.

"I can just watch this generating, hardworking community all day.

"That really inspires me to be a hard worker and I know that I'm helping people as well."

Finn was given the bees for his birthday and says he could watch them work all day. ( ABC Gold Coast: Damien Larkins )

The idea was sparked by a class discussion about revolutionary ideas that aim to save the planet.

It was there he learned of the Australian-made honey-extracting Flow Hive, and his own plan started to take shape.

He has now raised almost $3,000 for charity by auctioning off very his first jar of honey to the highest donor.

The money will go to an Adventist Development and Relief Agency beekeeping project in Malawi.

"There's a reforestation project, the bees help the farmers get honey, families get honey to generate an income," Finn said.

"But those bees are also helping the trees regenerate."

The sweet taste of success

While many kids need their parents to push them towards their goals, Finn has been the project's driving force.

His mother, Melissa Tolhurst, said they have been happy to support his interests.

"He's always had quite an entrepreneurial little flair, Finn," Ms Tolhurst said.

Finn's parents invested 50 per cent of initial costs to help kickstart his ambitions.

His father Wes, a photographer, created a short film to promote the charity auction.

"He's got some natural ideas that are basic business principles that he's come up with himself," Ms Tolhurst said

Finn has bought and planted flowers in the garden for his bees, done market research on the family, upgraded his packaging and designed his own logo.

"He had been saving and saving for a Playstation," Ms Tolhurst said.

"He decided to redirect all of his funds — his birthday money to come, his Christmas money."

Finn says he wants to make enough money to buy a car before his older brother does. ( ABC Gold Coast: Damien Larkins )

Though aiming to save the planet is a high priority for Finn, a little sibling rivalry helps stoke the fire.

"One of my biggest goals is to get a car before uni and to get one before my brother does," he said.

"And I'm well on my way," he added with a grin.