Presently there are two main problems in beverage industry:

Counterfeit and product information

According to the industry’s experts, fake wines now account for 20% of global wine sales, and the same applies to other alcoholic beverages. As the demand for wine is rising in emerging markets, wine businesses and consumers have become major victims of wine fraud crimes.

Another problem mentioned above is the product information. The labels used by manufacturers nowadays do not satisfy most of the consumers in terms of the information provided. Bearing in mind the widespread concern about health and thus the ingredients used in wine and other alcohol beverages production, the consumers want to make an informed decision when buying the products

We propose to solve both problems with one solution by using of RFID/QR/NFC tags and blockchain technologies.

WE USE:

1. RFID network — tags, readers, active sensors — automatically collects information from the vineyard, winery, wine cellar (type of grapes, weather information, quantity, quality, temperature, time stored in oak barrels, geolocation etc.) and store this information in blockchain.

2. Blockchain is a guarantee that information collected by RFID can’t and will not be changed. This is the best protection against dishonest beverage producers.

3. QR/NFC labels will be attached to every bottle of the beverage producer who participates in the project. From one hand, these labels is the key to access to all information stored about this particular bottle on blockchain for consumer; from another hand, this is a protection for producers from fake products being sold in the shops.

The pictures below illustrate the concept’s main features of mobile platform

In a wine shop a customer scans a bottle of wine or other alcohol beverage

A bottle has Beverage.Cash SMART QR/ NFC label

Beverage.Cash mobile application scans and reads QR or NFC tag and confirms the authenticity of the products

First it confirms that the product is genuine

…or not and consumer can declare it to producer

Information is added at each stage to the blockchain and available to everyone

Application will give the customer either general information

…or a very detailed one

Including Grape information

Winery information

Store locations

and also provide direct marketing tool, fully customizable at any time, building pre- and post-sale direct connection to the consumers

The solution we are working on does not only unite RFID/QR/NFC and blockchain technologies, but also creates the unique social environment based platform for all beverage market participants.