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She’s a billionaire model. He’s a Grammy-nominated rapper. But Kylie Jenner and Travis Scott spent most of a recent GQ interview discussing the humble PB&J. Specifically how, every night before they go to bed, they each eat a crustless sandwich made with smooth peanut butter and grape jelly on white bread.

Sensing they’d dwelled on the mundane a little too long, or perhaps given too much away, Jenner poked fun at the conversation: “Talks about PB&J for 10 minutes.” But what sounds like the contents of a six-year-old’s lunch box has also become a pre-game ritual for NBA power players.

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That started in 2008, when Kevin Garnett began requesting two peanut butter and strawberry jelly sandwiches before every Boston Celtics game – whether he ate them or not. He went on to complete a 66-win season and score an NBA title the same year. Since then, the trend has spread to locker rooms everywhere.

It’s easy to understand why athletes might crave PB&J sandwiches before a game. They’re filled with easily digestible carbs and protein to help restore tired muscles. But the fact that the world’s wealthiest micro-clique of athletes are obsessed with a snack that costs less than a dollar to make is clearly about more than performance.