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A football club has used half-naked models covered in body paint to launch their news sponsorship deal.

Ayr United have teamed up with new sponsor, Bitcoin SV, who are planning to help The Honest Men in the final push for the Holy Grail of Premier league football either via the play-offs over the coming week or next season.

CoinGeek.com is the backer behind the deal but the club shirt will be physically branded as Bitcoin SV, the original Bitcoin.

The new strip has been bodypainted on male and female professional models Charis Lister and Mikael Angesjo, who were paid in Bitcoin SV as were all involved in the photoshoot.

BSV (and Ayr United) supporter, founder and owner of CoinGeek.com, Calvin Ayre said: “There is an education underway explaining to both the media and everyday folk that BSV is, in fact, the original Bitcoin."

He added: "Sponsoring Ayr is apart of this education process but more importantly, as they say in Ayrshire: ‘mon The Honest Men!”