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Acting tough or saying “I’m not scared” indicates to the actors that you actually are. They’ll likely try even harder to frighten you or pick on you.

What Not to Say at a Haunted House

"I'm definitely not scared."

"Wow, this is so lame."

"Are they even trying to make this scary?"

"That blood is obviously fake."

"I could totally take down that monster."

"Come at me!"