Sylo’s Search guru loves a good book, or better yet, some really good tunes. Say hello to Anton…

Describe your role at Sylo…

I joined the team as a Digital Marketing and Research Executive.

So, I am the connection point for several departments — design, marketing, social media, developers, and third party companies (where Sylo’s online assets are considered.)

Among my responsibilities are search engine optimisation, PPC advertising and social media marketing. I have quite a broad scope of tasks here at Sylo and I am happy that my working days are never the same.

Before joining the team here, what were you doing?

I was studying for a year and got my Postgraduate Diploma in Business just six months ago.

It was fun to be a student again, after eight fast and crazy years of hard working.

What do you think you’d be doing if you weren’t at Sylo?

I would travel around the world, for sure.

The good thing about working in a digital field is that it’s really possible to work from everywhere, as long as you’ve got a decent internet connection.

And I usually have 1000 and 1 creative ideas with me too.

What part of the tech industry do you find most interesting and why?

I love how tech influences and changes our lives.

Just 10 years ago, we all had push button phones and paid enormous prices to just hear each other talk for a minute… and now I can’t imagine living even one day without using the dozens of apps I do for everything. Like talking live with friends and relatives, who live on the other side of the world!

It’s like it says in Louis C.K.’s video about aeroplanes:

‘Wow! We are sitting in a chair in the sky!’

I enjoy the opportunity to be surprised every day by new technologies and most importantly, to be an active participant of this amazing progress-driven industry.

What motivates you to get out of bed in the morning?

Freedom. The concept of freedom.

Isn’t it one of the most important things in life?

(It’s also what decentralisation is about at its core.)

Where’s your hometown and what’s it like?

I am from Saint-Petersburg, Russia. It’s one of the most beautiful cities I’ve seen.

You’d be surprised at how many things the city can offer you —there are thousands of places to explore; museums, experiences, exhibitions, restaurants, concerts… I love SPb and miss it every day.

Name a book everyone should read.

If I am just to pick just one out of my ‘must read’ list, I would recommend Siddhartha by Hermann Hesse, it made me reevaluate the way I think.

If you had to eat the same food every day for a year, what would it be?

There’s just no way I could do this, seriously!

I would announce a one-man strike and would stand there, in front of my offenders, until they gave me back my right of choice...

Share a secret talent…

Music.

In a previous life I was a musician, then I became a sound engineer and then… something went wrong ;)

Describe your perfect day off?

It really depends on my mood and circumstances, but I love to be spontaneous.

I might, for example, jump up in the morning, get in the car and just go travelling somewhere for a while. But that’s probably a common New Zealand scenario.

Fill in the blank: ‘If you really knew me, you’d know_____.’

I have an unending source of energy which it’s my main driving force.

Please don’t ask me how, I have no idea!

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Tune in again soon to meet another member of Team Sylo.

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