A man dressed in a military-style "ghillie" suit and apparently trying to provoke reports of a Bigfoot sighting in northwest Montana was struck by two cars and killed, authorities said.

The man was standing in the right-hand lane of U.S. Highway 93 south of Kalispell on Sunday night when he was hit by the first car, according to the Montana Highway Patrol. A second car hit the man as he lay in the roadway, authorities said.

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Flathead County officials identified the man as Randy Lee Tenley, 44, of Kalispell. Trooper Jim Schneider said motives were ascertained during interviews with friends, and alcohol may have been a factor but investigators were awaiting tests.

"He was trying to make people think he was Sasquatch so people would call in a Sasquatch sighting," Schneider told the Daily Inter Lake on Monday. "You can't make it up. I haven't seen or heard of anything like this before. Obviously, his suit made it difficult for people to see him."

Ghillie suits are a type of full-body clothing made to resemble heavy foliage and used to camouflage military snipers.

"He probably would not have been very easy to see at all," Schneider told KECI-TV.

Tenley was struck by vehicles driven by two girls, ages 15 and 17, who were unable to stop in time, authorities said.