Don Burnette and Paz Eshel are Silicon Valley, through and through. Burnette is a veteran of Google’s self-driving car project and Otto, the robotic trucking company acquired by Uber. Eshel has a background in venture capital, and his résumé is a rolling list of enterprise startups.

Aarian Marshall covers autonomous vehicles, transportation policy, and urban planning for WIRED.

But when the pair went looking for a place to operate the self-driving trucks they’re building through their year-old startup, Kodiak Robotics, Silicon Valley—really, all of California—was never on the table. For a simple reason: It’s not legal to operate an autonomous truck there, though the state is working on regulations. “For now, we don’t see an immediate, short-term path forward in California, and that's why we’re looking elsewhere,” says Burnette.

Tuesday, Kodiak is announcing its elsewhere: Dallas, where the startup has opened an eight-employee office, from which it will oversee its first commercial route. Someone—it won’t say who yet—is paying Kodiak to carry its goods between Dallas and Houston, more than 400 miles roundtrip.

For now, there will be a “safety driver” at the wheel to monitor the 18-wheeler, and make sure it doesn’t do anything wonky. (These drivers also guide the trucks on and off the highways, and into distribution terminals; most companies working on automated trucks have focused on simple highway driving, and plan to leave urban driving to humans for the foreseeable future.) But eventually, the company would like to carry freight on fully self-driving trucks that snake from Dallas to almost every corner of the Lone Star State: to Laredo on the Mexico border, to Austin in the middle of the state, and to El Paso in the west.

Kodiak is far from the only robotic truck venture to cast its eyes upon Texas. Almost every player in the automated trucking space—San Diego-based TuSimple, the “truck platooning” company Peloton Technology, the San Francisco startups Embark and Starsky Robotics—has either tested or made commercial runs in the state. Another company, Ike, has been chatting with officials in the state—”We have believed for a while that Texas is a very attractive place for the product we’re building,” says cofounder and CEO Alden Woodrow—but isn’t testing there yet.

Kodiak Robotics' first commercial route will carry goods between Dallas and Houston. Kodiak Robotics Kodiak Robotics

The truck developers come for the weather: It can get chilly in Texas, but the state doesn’t get the months of snow, which can bedevil automated vehicle sensor technology. They come for the booming freight economy, which moved 2.2 billion tons of freight in 2016 and is replete with experienced truckers. (“Texas is its own country,” says Robert Brown, who heads public affairs for TuSimple.) They come for the 3,200 miles of interstate “lab space,” long stretches of highway on which they can test and deploy their self-driving trucks.