Gender bias is all around us. It can be subtle, like calling a grown woman a “girl” or it can be obvious such as sexually harassing someone on the basis of their gender. Regardless of the form it takes, gender bias plays a crucial role in forming the way we perceive gendered roles and responsibilities. The media that we consume plays a critical role in either reinforcing or addressing these biases. So what exactly is it?

gender bias

noun

noun: gender bias

inclination towards or prejudice against one gender.

As a leading not-for-profit provider of contraception and abortion services, we often see gender bias as it relates to the traditional role of women, particularly when it comes to sex and preventing unplanned pregnancy.

But gender bias is BIG and we see it every day. In order to address gender bias, we first need to learn how to recognise it and then call it out. Sometimes it can be hard to have conversations about issues as big as gender bias. This is why Marie Stopes Australia has developed #GenderBiasBingo.