In addition to the announcement of the rather stylish new Idol 4 smartphones, Alcatel's other big news out of Mobile World Congress is, well, that it's now just Alcatel. The company has dropped "OneTouch" from its name and will just go by "Alcatel." And it's got a new logo to go along with it.

(Now is as good a point to mention that it's actually going from "ALCATEL ONETOUCH" to just "ALCATEL." Keeping with our tradition of being inconsistent with putting up with companies' capitalization idiosyncrasies, we're going to just use "Alcatel" from here on out, which we'd been doing anyway.)

The idea, Alcatel said, is to keep the brand name from sounding like a product name. And we'd have to agree with that. Simpler is better.