Casa Mea says the building "looks like something out of the Hobbit" rather than a castle in the conventional sense, and the owners hope eventually to open it as a hotel, given its location in the spectacular Carpathian Mountains and proximity to the famous Transfagarasan highway and medieval Sibiu. Clay Castle is already a tourist attraction in its own right, and one couple even hosted their wedding reception there. It has a Facebook page with 18,000 "friends", where the Vasiles recently said they plan to open a restaurant using only local organic food by the end of the year.