An 'American Owned' Texas lawn mowing company owner is being accused of racism after a business card surfaced, in which the company proclaims it is 'Your Alternative to Illegal Lawn Services.'

Jeff Hinkle, owner of Mow Masters, located in Carrollton, Texas, felt the internet burn when one of his demo business cards surfaced and made the rounds on social media on July 18.

The text-heavy card featured an American flag along with the declaration, 'High business standards, follow tax laws, best credentials, ethics, ratings and reviews.' It also proclaimed that the company is 'Taking back Carrollton - One lawn at a time' and that its employees are 'crime and drug free' and that it is insured.

Jeff Hinkle, owner of Texas' Mow Masters, caused a social media stir when it was revealed that he had once considered writing 'Your Alternative to Illegal Lawn Services' on his business card

In big, bold, black type, the card states 'AMERICAN OWNED' and 'Your Alternative to Illegal Lawn Services.'

People upset by Hinkle's apparent 'racist, nativist, MAGA-inspired business card,' as one Twitter user called it, were quick to express their views in reviews of the company.

'Mow Masters is a racist company, trying to "get ahead" simply by the color of their skin. Disgusting,' read one new Yelp review.

'They left me an advertisement for their service that reads "Your Alternative to Illegal Lawn Services" and "Employees are crime free" which is a completely bigoted thing to advertise,' another Yelp reviewer wrote.

Another Yelp reviewer wrote, 'He's using the same rhetoric as Trump to get people in Carrollton to switch over to his services because its "American made."

Hinkle appeared to defend himself on Yelp, writing in response to several one-star reviews, 'These reviews are grossly misinterpreted. This is not an attack on the Hispanic people. My deceased wife is Hispanic, my son is brown... This is about about economic! Giving customers a choice on who they what to hire! It's so sad that you see racism every where you look and seek to destroy honest, law abiding, tax paying businesses. What do you hate America so much!'

People unhappy with Hinkle's supposed use of racism to promote his business were quick to vent their feelings on Yelp and other review sites

Since the sample business card went viral, Hinkle told CBS DFW that he has gotten death threats and is now concerned about his family's safety.

His company website and his personal LinkedIn page have been deleted and the phone number attached to his business card has been disconnected.

In a statement to CBS DFW, Hinkle said that when the business cards were being designed, several samples were made up 'to determine which wording would be used to let customers know there are legitimate, honest, tax paying lawn services with excellent credentials and verifiable backgrounds.'

He said that the business card image floating around the internet was actually just a sample card that he had made up three years ago and was not meant to be distributed. He also shared a picture of what his current business card looks like.

'Thank you for choosing Mow Masters and rewarding U.S.A. Owned, legitimate, tax paying companies for doing the right thing!' the new card reads.

Where it once said 'American owned,' the card now reads 'GOD BLESS AMERICA' in bold red type, and the American flag has been replaced with a graphic of a man pushing a mowing machine.

While the 'American owned' phrase might not have made the business card cut, it does appear that the slogan is still part of Hinkle's marketing campaign, considering there are pictures of it being used on his truck signs and elsewhere.

CBS DFW reported that at least three of Hinkle's employees are Mexican.