Content Marketing

Are you ready to attract more attention for your business?

Alvomedia London digital marketing agency wants to know your business goals and devise a content marketing strategy that will work for you. We will delve into your industry, target customer and competitor information to see what content to create. Content marketing is much more than the creation of engaging texts, images and videos. To benefit from great content, you must distribute it across the right digital marketing channels in order to reach your target audiences.

Content Marketing For Conversions

The average attention span is decreasing. Ephemeral content, fast ads and call to actions are all vying for our short attention. Content is still important, as this is the deciding factor for a purchase, subscription or customer loyalty for life. Done properly, great branded content can earn you customer loyalty for life.

Before contacting a company, customers will consume quite a bit of content from that company. In fact, 60% of B2B decision makers base their purchasing decisions on branded content. 61% of consumers will buy from companies that creates customized content. It makes a difference to your company’s bottom line what content is consumed.

Alvomedia wants to know your buyer’s behaviors and persona. Great content marketing is all about targeting the right audience at the right time to nudge them towards making a purchase. Content marketing has to address their concerns on a consistent basis influence their decisions. Every company is different and content marketing needs to be customized for their buyers.

Once we have discussed with you what content to create for what demographic of buyers, we will present you with a creative brief. This outlines the schedule of content creation, medium of content and the distribution channels for your branded content. We like to keep content marketing fresh, relevant and engaging-the way your audience prefers. Brands with outstanding content becomes the authoritative voice in their industry and this in turn earns the trust of buyers.