The global esports team organization has reported a 465% growth from 2017-2018.

Team Liquid attributes the expansion to both its “winning record” in tournaments, and the increasing value of the esports sector.

The company sold the naming rights to its LA training center to Alienware, and has recently announced a software partnership with enterprise application firm SAP.

Esports organization Team Liquid , which won Dota 2’s The International competition in 2017, and both the Spring and Summer finals for the North American League of Legends Championship Series , stated last week in a CNBC interview that it has seen a 465% growth from 2017.

“It’s testament not just to our winning record, but to sponsors and brands seeing more and more value in partnering with global organizations like us,” Team Liquid owner and co-CEO Steve Arhancet told the Esports Observer.

Founded in 2000 as a clan on Battle.net, Team Liquid now competes in high-stakes tournaments globally, in titles Counter Strike: Global Offensive , League of Legends, StarCraft II and Fortnite , among others.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]“We’re also proud to have helped multiple non-endemic brands like SAP take their first steps into esports.” [/perfectpullquote]

The U.S.-based organization has formed long-standing partnerships with multiple brands endemic to esports over the years, including Alienware , HyperX , Twitch , and Monster Energy .

In 2018, Team Liquid launched its own training facility in Los Angeles, subsequently selling the naming rights to Alienware for $4.5M.

Related Article: Inside Esports Podcast, Episode 1: The SAP and Team Liquid Partnership

In April of this year, Team Liquid also announced a software partnership deal with enterprise application firm SAP. Focusing on Dota 2 initially, the company has developed an in-house analytics software that analyzes the squad’s replay data, helping create insights that improve player performance.

“We’re also proud to have helped multiple non-endemic brands like SAP take their first steps into esports,” said Arhancet.

Team Liquid’s victory in The International 2017 earned them a $10.8M lion’s share of the competition’s total $24.7M prize pool.

Additionally, Team Liquid is one of the 10 permanent partners in the North American League of Legends Championship Series. As such, the organization is required to pay a $10M buy-in fee, with $5M paid up front, and the rest deferred.

The controlling interest in Team Liquid is owned by aXiomatic, an esports holding company who’s leadership team includes sports industry executives Peter Guber, Ted Leonsis, Jeff Vinik, and Bruce Karsh.

Arhancet concludes that Team Liquid would be pushing on “creative and strategic brand partnerships” in the future.

