THE wife of the hunter who filmed himself killing a bear with a javelin has been dropped by sporting giant Under Armour.

The company said it was not happy to be associated with Josh Bowmar's method of hunting.

7 The footage shows the hunter stalking the animal

A spokesman told the Mirror: “Under Armour is ending its relationship with Sarah Bowmar, the wife of Josh Bowmar.

“The method used to harvest this animal was reckless and we do not condone it.

“Under Armour is dedicated to the hunting community and supports hunting that is conducted in compliance with applicable federal, state and local laws and hunting practices that ensure a responsible and safe harvest of the animal.”

The company had already taken steps to stress that Bowmar’s husband was affiliated with their brand.

7 The couple are seen wearing Under Armour clothes in the footage Credit: MIRRORPIX

In the video of the slaughter, both Bowmars are seen clad in Under Armour clothing.

Sarah is even seen fist bumping her husband after the killing.

Bodybuilder Bowmar, 26, who was a javelin thrower at university, is filmed stabbing the bear in Canada with a 7ft spear which was fitted with a GoPro camera.

The gruesome clip also features the hunter, from Columbus, Ohio, lifting up the animal’s corpse while its intestines pour out of its stomach.



The fitness fanatic, who uploaded the footage to his YouTube channel, is filmed proclaiming: “I just did something I don’t think anybody in the world has ever done.”

7 The pair with a dead bear Credit: Instagram

The cruel killing, which took place in May, was been blasted by big game hunters and animal rights campaigners who claim the death could have lasted for up to 20 hours.

7 Credit: Instagram

The couple own a fitness company in Ohio

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7 Bowmar and his wife Sarah travel the world hunting big game Credit: YouTube / Bowmar Bowhunting

One hunter wrote on popular US hunting website Outdoorhub: “I’ve been hunting for 56 years and this video was disgusting.

“It’s mindless jackasses like this performing shameless ‘stunts’ that attempt to glorify the hunter, but by doing so demean the game animal, that give all the anti-hunters the arguments they need to hate us.

“Shameful spectacle of pseudo bravado.

“Stop focusing on yourself and show some respect for the animal.

“If you want to take an animal humanely (which you obviously could care less about) then shoot it with a rifle.”

7 The slaughter took place in May

On their YouTube channel, Bowmar Bowhunting, the pair say they “love travelling the world and hunting big game with bow and arrow only.

“We seek after the biggest most challenge game that walk this Earth.”

The pair even said that they ate the meat from their kills.

Sarah had been chosen by Under Armour to be a brand ambassador for their "first ever women's hunting campaign."

The firm announced the campaign in January saying: “The UA women’s hunt campaign aims to educate, engage and empower female hunters, while celebrating the physical and inner fortitude of those women that bravely pursue their own path.”

7 Animal campaigners say the animal could have taken up to 20 hours to die Credit: YouTube / Bowmar Bowhunting

“The campaign will feature top-notch female authorities in the outdoor industry."

They described Sarah Bowmar as a "revered fitness guru and bowhunter.”

We reported on Wednesday that Josh Bowman may be extradited from the US and prosecuted by Canadian authorities over the killing.

Since the savage killing, Canada has banned “archaic” spear hunting.