Apple showed off its newest iPhone 11, iPhone 11 Pro Max and iPhone 11 Pro, introducing improved screens, faster processors, new cameras, and a much requested longer battery life. At its headquarters in Cupertino, California, on Tuesday, Apple announced the iPhone 11 series of smartphones carries on continuing from where the iPhone XS, XS Max and XR Announced at Apple’s headquarters in Cupertino, California on Tuesday, the iPhone 11 series of smartphones resumes from where the iPhone XS, XS Max and XR were set aside last year.

The new iPhones present same designs and screen dimensions with thin bezels and the Face ID notch at the top, which was first featured in 2017 with the iPhone X. A range of new colors will also be offered, with a fresh matt finish on the backside of the iPhone 11 Pro.

iPhone 11 Pro and Pro Max

The iPhone Pro will be offered in two sizes, with either a 6.5-inch (165mm) screen or 5.8-inch (147mm). The better-quality Super Retina XDR OLED displays have a higher resolution, have better colour, are comparatively brighter, and are more efficient on battery.

The most exciting feature for this year’s iPhone is a square knob on the back, which has a triple camera system for the iPhone 11 Pro. The three 12-megapixel cameras work in unison akin to the dual-camera system of the previous iPhones, merging an ultra-wide angle, a telephoto and a main camera for increasing from 0.5x to 2x, like rivals’ products.

According to Apple, it combined all three cameras for exposure and color in the factory, enhancing the iPhone as a film-making system for both editing videos and shooting. The new cameras also provide better low-light performance with a new night mode which is a current discomfort point for consumers as seen in competitor phones. Incorporating advanced computational photography with its new HDR system which allows superior lighting, the phones produce more detailed and better quality images, Apple says.

Apple also improved the TrueDepth selfie camera to 12 megapixels, allowing wider photos and shooting up to 4K at 60 frames per second. The selfie camera can now capture slow-motion video too.

Tim Cook, Apple’s chief executive, said: “For those that want something that truly thrusts the limits, this is the iPhone 11 Pro. The most advanced and powerful iPhones we’ve ever produced in a stunning new design.”

iPhone 11

The iPhone 11 is Apple’s low-cost iPhone, replacing the popular iPhone XR.

The 6.1-inch iPhone 11 – the direct substitution for the iPhone XR – gets a dual-camera version of Apple’s new system, ousting the single-camera from last year along with an addition of 12-megapixel ultra-wide-angle camera to the conventional 12-megapixel camera.

The budget-friendly iPhone 11 can also capture video from both cameras at up to 4K at 60 frames per second. Apple asserted it shoots the finest quality video in a smartphone, besides the iPhone 11 Pro.

It has a similar 6.1-inch LCD as the iPhone XR, with the same glass and aluminum body, but now with stronger glass. All the new iPhones also have the latest, faster A13 Bionic chip, which is the fastest CPU and GPU in one, a smartphone could ever have.

Battery Life

Apple claimed that the battery on the iPhone 11 has the capability to last one hour longer than the iPhone XR, which was already the longest-running iPhone in the firm’s history. It told the iPhone 11 Pro would last four hours more as compared to the iPhone XS, while the iPhone 11 Pro Max five hours longer than the iPhone XS Max.

Both iPhone 11 Pros are accompanied by a faster 18W charger in the box, something which others have been doing for years. Apple has also enhanced its Face ID facial recognition system, executed the new wifi 6 standard and faster wireless charging.

One substantial lacking feature for the iPhone is support for the latest 5G networks, which lately launched in the US, UK and elsewhere. Yet the availability of the new significantly faster mobile networks is restricted at the moment; it is likely to reach many cities and major towns by the end of 2019.

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The rest of the cellphone manufacturer giants like Samsung, OnePlus and other predominantly Chinese smartphone have minimum one 5G model on sale, giving them a weighty advantage in the new age of mobile connectivity.

Last year’s iPhone revision abandoned the outdated design with the home button for the iPhone X-like screen, adding the larger, but inexpensive 6.1-inch iPhone XR and 6.5-inch iPhone XS Max at the top end. But from unveiling until the end of June, that range of iPhones sold 26% fewer handsets worldwide than the iPhone X, 8 and 8 Plus the previous year, according to data from Canalys, with three straight quarters of shipment drop.

With a trade war between China and the US likely to disturb Apple’s growth in the Chinese market, and possibly increasing the cost of the iPhone elsewhere due to tariffs, the coming few years may prove difficult. Apple will be piling on the top-end appeal of its most expensive iPhone 11 Pro to continue where the iPhone XS Max left off, while the inexpensive iPhone 11 attracts a broader market by challenging more directly on price with the likes of Samsung.

The iPhone 11 will cost $699 in the US, £729 in the UK and A$1,199 in Australia, which is $50 less than the iPhone XR from last year. The iPhone 11 Pro and 11 Pro Max will cost from $999 (£1,049 in the UK, A$1,749 in Australia) and $1,099 (£1,149 in the UK, A$1,899 in Australia), and will ship from 20th September 2019.

What do you think of the new iPhones? Do please tell us in the comments below.