Burger King Launches 'Flame' Men's Body Spray

The home of the Whopper describes the spray as "the scent of seduction, with a hint of flame-broiled meat." A Web site for the new spray features the chain's King character reclining by a fireplace, naked but for a strategically placed animal fur. The fragrance is on sale at Ricky's NYC stores and online for a limited time for $3.99.

STEVE INSKEEP, host:

And today's last word in business is the perfect holiday gift, unless your family and friends are vegans.

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Unidentified Man: Come on, baby; give it a spray.

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INSKEEP: The last word is Flame, which is the name of a new body spray for men. It comes from Burger King. We haven't smelled it, but the marketers say Flame features, quote, "the scent of seduction, with a hint of flame-broiled meat." A Web site for the new spray features an animated king - you know, the Burger King, the guy in the king suit - reclining by a fireplace naked, except for a strategically placed animal fur. In case you think this is a joke, we called Burger King and confirmed with spokeswoman Claudia Lezcano that her company is, indeed, behind this new product.

Ms. CLAUDIA LEZCANO (Director, Advertising, Burger King Corporation): The Whopper, the flame-broiled scent of Whopper, is something that our fans absolutely love. So, for the holiday season, we said, why not come up with a Whopper-influenced aroma?

INSKEEP: And it could be yours at a New York City retailer for the low, low price of just $3.99. And that's the business news on Morning Edition from NPR News.

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INSKEEP: The program is edited by Greg Myree and Bridget Kelley. The editorial staff includes Reena Advani, Chinita Anderson, Anne Hawke, Laurie Grant, Laura Krantz, Kitty Eisele, Jordana Hochman and Maeve McGoran, with Shannon Rhoades and Nina Gregory at NPR West. The director of morning programming is Ellen McDonnell. Morning Edition's theme music was written by BJ Liederman and arranged by Jim Pew. Something smells like flame-broiled meat. I'm Steve Inskeep.

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