Recently the beauty market has been booming: it has grown from $3.7 billion in 2017 to $4.2 billion in 2018. Part of the success surely belongs to the social media — Instagram has played a considerable role in making the sphere more popular than ever and changed the consumer behavior completely. Young people rarely watch TV and choose beauty products and treatments on the Internet. Instagram, Facebook, and Twitter are the go-to when it comes to the marketing of a new beauty product or procedure. Bloggers and influencers are the new rock stars — and beauty is one of the most popular blogging topics.

According to IBIS World, The North and South America beauty market encompasses more than 750.000 beauty salons, spas and barber shops. The Royal Mail’s Address Management Unit reports that more salons are opened in the United Kingdom than any other businesses. That’s 626 salons a year and 10% annual net gain. In Germany, 70% of people are actually ready “to spend more” on beauty services.

As for the Asia-Pacific region, it is the market leader with more than 50% of the world consumption of care products and beauty services. The Asian market grows by 6.4% annually, which is not surprising with the rising popularity of the Korean beauty products. And experts say that it’s not going to stop in the future! The whole beauty market in developed countries is expected to grow by up to 4% annually.

With new procedures invented every year, the implementation of technology in product development and more than 20 new brands emerging every year, this market is becoming very saturated with products, treatments and those who sell and provide them. The widespread use of smartphones and the accessibility of the Internet has changed the whole marketing industry, labs that make care goods use new techniques and equipment to make products. Yet the market, in general, is poorly digitalized.

The majority of the beauty salons and practitioners still write down work schedule by hand in the notebook, so it’s almost impossible to track all of the clientele because there is no database; customers still need to confirm appointments via phone calls. All of this happens in the beauty industry in 2018, when we can order food or a taxi or rent a flat with no human contact just by using our devices. Ordering pizzas or “calling” Uber have become such an integral part of our routine that we don’t even think of these things as technological innovations in this global digital age. Yet we can’t book a salon appointment or invite a practitioner home without a phone confirmation?

The Joy has a strong opinion that all wellness and beauty treatments should be easily accessible. We believe that beauty and technology belong together. The Joy can revolutionize and digitalize the beauty industry. We provide a perfect solution — one app for salons, practitioners, customers, and advertisers. Customers can make on-demand orders, book appointments, and invite practitioners to home or office without phone confirmations; salons and practitioners can get convenient scheduling software, new clients, and get new sponsorship proposals; advertisers can gain access to statistics, organise promotional campaigns and use target advertising.

The Joy Website: https://thejoy.io/

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