Fresh off the announcement of CryptoGuard joining our communications team as Lead Community Manager, I’m excited to introduce two more additions to the Particl team you’ll be seeing a lot of in our social media networks.

Christina Migneault-Khoury

Social Media Strategist

Christina is coming from outside the cryptocurrency space, but while fresh on the scene, she is no rookie at the social media space. Most of her professional experience has been focused on digital marketing, consumer science and customer retention through social media. Her areas of expertise include managing social media accounts and developing proper strategies to maximize user engagement and content exposure.

Focus

Social Media Research & Management

Graphics/multimedia

Content Creation

Christina’s role within our community team is going to be crucial, especially as the entire crypto scene is heavily turning towards social media platforms. Her mission will be to:

Research:

She will perform a thorough research of the best social media marketing strategies to adopt in the crypto scene. The goals are to increase/maximize the number of real followers, increase their engagement and help our content get more exposure on social media platforms. As social media and trends evolve quickly, the “research” part of her job will stay an ongoing process for the duration of her time working with us. Additionally, Christina will constantly be keeping an eye on competitors’ social media accounts to detect any trend, topic of interest, strategies, and etc.

Analysis:

Once deployed, Christina will empirically monitor the effectiveness of the aforementioned strategies by analyzing the metrics they generate and then adjust our game plan as data come in. She will also be keeping track of any trend, popular post, or topic of interest within the crypto community so that we can better craft our social media content and maximize our exposure.