Amazon today, October 12, launched its own standalone music streaming service. Amazon Music Unlimited is available for $7.99 per month for Prime members, or $9.99 per month for those without a Prime subscription. Prime membership already included access to Amazon Music before today’s launch, but with a more limited catalog. The service now offers "tens of millions" of songs, according to TechCrunch reports, with major labels Sony, Universal, and Warner all signed up.

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The Amazon Music app has been given a makeover for the launch while the company has also launched a “for Echo” subscription plan that lets you listen only on its connected speakers for just $3.99 per month. Amazon Music Unlimited is live in the U.S. now. It will debut in the U.K., Germany and Austria later this year.