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The idea got started in a moment of mixed gratefulness and concern at his company.

“In the knowledge economy environment we’ve got a mostly salaried staff. We were kind of expressing some gratitude on Friday with our team about being in that situation, and came up with the idea. On Sunday I just circulated it 15, 20 CEOs around town, and every one of them jumped on board.”

For the next three months, at least, participants will donate an hour of their salary to the Food Bank. “In our case,” says LaBossiere, “the company will match that, and in most cases the company will match it.

“It’s not a massive gift, it’s $25, $50 per employee per month, but it adds up. Just in the case of We Know Training, it’s about $12,000. I heard for CompuVision it’s about $7k a month — so that’s $20,000 just there.”

With the company matching, in fact, CompuVision alone will be donating $21,000 over the next three months.

“Hopefully we start to spread the idea so other people that are in the same situation, that if they’re able to, could do the same thing. The Food Bank’s on board. And we know they’re going to get hammered.”

On Saturday, Food Bank spokeswoman Carly Kincaid Williams told Postmedia, “We’re on a day-by-day and sometimes hour-by-hour sort of situation, we really don’t know how this is going to end.

“If people can make monetary donations that would be fantastic because then we can use that money, whether it’s sooner or whether it’s down the road. We can purchase what we need to purchase, and we can purchase at a better rate than people can just by going out,” Kincaid Williams said.