Fair play to him, Sam Simmons recognising there’s a literal ocean of boring, mundane, everyday TV out there that’s practically begging to have its bones rattled is some sort of stroke of mild genius. One that we’re very much on board with.

You might recall a couple of months ago that Simmons, somewhat opportunistically, happened to chance upon a local news weather broadcast in Adelaide and chose to stick around and wreak a little havoc. Now that resume has extended to, of all places, an infomercial on The Today Show.

Simmons appeared – virtually out of thin blue air – on Today Extra earlier this morning to spruik mattresses in a segment that now ranks as one of the most intensely odd in Australian morning TV history.

READ MORE Australia's Weirdest Unit Sam Simmons Sneakily Crashed A Live Weather Report

In typical fashion, it starts off on normal – albeit shakily so – ground, before veering off the rails entirely while regular presenter Yvette Done tries valiantly to maintain a straight, professional face.

It’s really something bloody else, we tell you what.

Caption this… you won't be able to take your eyes off this crazy infomercial guy! ???? #9Today pic.twitter.com/TxiqYnxJKf — The Today Show (@TheTodayShow) April 30, 2019

While we’re all incredibly interested in whatever a “bedtime lasagna” is (honestly, just give me lasagna in bed immediately, thanks), it becomes reasonably apparent by the end of the segment that Koala has at least something to do with this. Lo and behold, the cheeky sods owned up to the segment on social media earlier this afternoon.

So we made up a fake mattress company, hired @samsimmonss to be a fake salesman and somehow bought a spot on The Today Show. Watch til the end. @boneybrooke and @DavidCampbell73 we could never take your money. https://t.co/4lOwLoNKHy — Koala (@KoalaMattress) April 30, 2019

Still, that something like this even managed to get the approval necessary to wind up on Today is utterly wild.

Imagine how cooked infomercials could be if everyone involved in making them just went absolutely apeshit. Now that’s content that’d be worth four easy payments of $29.99.