MINNEAPOLIS, Sept. 21 (UPI) -- A cereal company is appealing to the vanity of hungry customers with a "selfie spoon" that allows breakfast enthusiasts to take pictures while they munch.

The Cinnamon Toast Crunch Selfie Spoon, for sale on a website that repeatedly insists the item is "really a thing," has a spoon on one end and a holder more than 30 inches away for a camera phone.


The spoon includes a remote control for snapping snacking selfies.