Google Analytics does a good job of showing you how people use your site — they have lots of reports on things like most popular content, time on site, demographics, and that type of thing.

But for real direct response marketing, Google Analytics has serious problems and limitations.

If you're interested in the type of data mentioned above, by all means go ahead and use Google Analytics. But you'll definitely want to use another tracking system like ClickMagick as well.

Here's just a handful of reasons why ...

— Google Analytics makes it very difficult if not impossible to track and optimize ALL of your various advertising. With ClickMagick you can do it all in one place, saving lots of time and hassle.

— Many Google advertisers find they're charged for clicks they didn't actually receive. ClickMagick can help you identify these click discrepancies and get refunds from Google.

— Most people find Google Analytics to be pretty user-UNfriendly and a real pain to use — often having to dig through many, many levels of menus and set up complicated filters to get to the data you want to see. With ClickMagick, all the info you need to optimize your business is just a click or two away.

— With Google Analytics, most of your stats are delayed by up to 24 hours. Even worse, if you get a lot of clicks, Google "samples" your data when you run reports which means you're not getting truly accurate reports. With ClickMagick, all of your stats and reports are real-time and 100% accurate.

— ClickMagick provides dozens of profit-boosting features you just can't get from Google Analytics. Things like true cross-device tracking for all your advertising, the ability to easily track your phone sales, intelligent split testing, the ability to track your affiliate promotions, add retargeting pixels to any link, geotargeting and mobile optimization, 24/7 click fraud monitoring, and the list just goes on and on and on ...

— Google Analytics doesn't provide much support when you run into problems or need help. To be honest, you'll be lucky to get anything other than a generic template reply a day or two later. On the other hand, here at ClickMagick we're known for our fanatical live chat and customer support.

While lots and lots of sites do use Google Analytics, no serious website or web business uses only Google Analytics because it has serious problems and limitations. Use it if you want to learn more about how people are using your site, but when it comes to tracking your paid ads and just about everything else, you'll definitely want to use a tracking system created by and for direct response marketers, like ClickMagick.