Imagine the data pipes we use to connect to the Internet (sometimes referred to as the "last mile") as the lanes we use on our roads. ISPs believe they have the right to create so-called ‘fast lanes’ or toll roads, where those content creators who pay to use them will receive a larger share of the bandwidth and a better service. At the receiving end on our screens, we are most likely to appreciate the need for this prioritisation when streaming data-heavy video or voice content, which requires greater bandwidth. Large-scale producers of this type of content are naturally in favour of ISP fast lanes and are willing to pay a high price to use them for their content.