The birth of the College Football Playoff brought about some concern for the future viability of smaller bowls such as this one. Bitcoin's step-in is an example of why there probably isn't too much cause for alarm. As long as there is always a new sponsor ready to step in and put its logo on a bowl, that bowl won't be going away. There might be some changes to the landscape in terms of which bowls can get which teams, but sponsorship always has been and will continue to be the bottom line.