India's leading mobile phone company Micromax has appointed Hollywood superstar Hugh Jackman as its brand ambassador.

India's leading mobile phone company Micromax has appointed Hollywood superstar Hugh Jackman as its brand ambassador.

In a first of its kind association for the brand, the actor will be seen endorsing the Canvas series of smartphones for Micromax. The association will kick off with the newMicromaxsmartphone-CanvasTurbo, to be launched soon in the Indian market.

Oddly enough, Micromax being an Indian brand has chosen a Hollywood celebrity as their brand ambassador.

Talking about the association with Micromax, Jackman said, "I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket."

The actor said that the new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps him balance his work with all the different roles that he plays in his everyday life.

Speaking on the association, Shubhodip Pal, Chief Marketing Officer, Micromax said, "We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world."

With the launch of Canvas Turbo, Micromax is all set to revolutionize the smartphone experience for the users reinforcing its promise of democratizing technologies for the masses.

Watch the teaser here: