Distributed by Kix Cereals (15 cents plus a boxtop), the instructions stated: "You'll see brilliant flashes of light in the inky darkness inside the atom chamber. These frenzied vivid flashes are caused by the released energy of atoms. PERFECTLY SAFE - We guarantee you can wear the KIX Atomic "Bomb" Ring with complete safety. The atomic materials inside the ring are harmless."

The following advertisement was appearing in newspapers in early 1947.