After announcing yesterday that Google Reader as a platform would be going the way of the dodo on July 1st, it appears Google has already started pulling the necessary plugs: the official Reader app has been removed from the Play Store. While you will still be able to see the Reader app on the Play Store if you've got it installed on one of your devices, open up an incognito window in Chrome, and you'll be directed to the generic 404 page when you attempt to load the URL.

A sad day for Reader fans, though there are plenty of alternatives (like Press, or our favorite: gReader) to the Reader app while the service as a whole is still functioning for the next few months.