No, we didn’t start it. We opened the tasting room at White Labs to the public in 2012, and that helped get us excited about studying and formulating our ideas about yeast. We became part of the collaboration with Illumina and some homebrewers, originally. We’d been talking about it internally for a few years, but they asked us if we were interested.

I was like, “Yeah!” I’ve been interested for a long time.