New York (CNN Business) Nestle has introduced a new chocolate bar without added sugar, as the company tries to stay ahead of changing consumer tastes and trends.

is typically thrown away. The Swiss company announced Tuesday a new KitKat bar that distills its sweet flavor from a cocoa fruit without any added refined sugar. The 70% dark chocolate bar is made using the entire cacao fruit, including the pulp around the cacao bean thatis typically thrown away.

Using a new patented technique, Nestle is turning the pulp into a powder and adding that to chocolate as a sweetener instead of refined sugar. Nestle says the powdered pulp is sweet thanks to its fructose, a type of sugar from fruit. The company claims the new chocolate has "no compromise on taste, texture and quality."

The KitKat will go on sale in Japan later this year before expanding globally in 2020.

The innovation comes as consumers are shying away from processed sugar, according to Gustavo Setrini, an assistant professor of food studies at New York University's Steinhardt School of Culture, Education and Human Development.

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