There's been barbecue sauce wrestling and consumption of massive amounts of cheese queso.

There's been crazy costumes.

This time around, the highlight of Talladega Superspeedway's "Big One on the Boulevard" celebration during the October 13-15 race weekend will be a competition that has fans racing in chocolate pudding to find gold coins.

Talladega's race weekend is known for crazy fan activities on the Friday night ahead of other on-the-track events. This year's schedule includes:

* Parade down Talladega Blvd. in the racetrack infield featuring NASCAR drivers (in the past, Clint Bowyer, Ricky Stenhouse Jr., Brad Keselowski, Kurt Busch, Kevin Harvick, Denny Hamlin, Ryan Blaney, Austin Dillon and others have participated)

* A "Slopfest" with fans eating three "tasty" delicacies in a three-round elimination race.

* A race on bouncy horses on a miniature track through an obstacle course.

* A no-hands relay race to pop balloons and wave the checkered flag.

* A free-for-all competition to find "gold" in 300 gallons of chocolate pudding and then hoist atop a grand bull in the center of the ring.

Winning fans receive $100 and $250 (for the chocolate pudding round).

The Big One on the Blvd. events begin at approximately 7 p.m. Friday night on the infield track area. (See the full Friday night schedule here.)

The weekend culminates with the Monster Energy Cup Series' Alabama 500 race on Sunday at 1:00 p.m. CT. (See the full race weekend schedule here.)