"The new veggie hot dog helps us cater to the needs of more of the many people at our Bistro locations – for vegetarians or those looking for a delicious plant-based alternative that's convenient and truly affordable," said Brendan Seale, Head of Sustainability, IKEA Canada. "Our aim is to provide food options that are healthy, delicious, and good for our planet and so we are proud to introduce the veggie hot dog."

The iconic hot dog has a long history within IKEA and will continue to be served in the IKEA Bistro. In the 1980's Ingvar Kamprad set the price of the IKEA hot dog at 5 Swedish Krona – which was half price compared to competitors in Sweden at that that time. Today IKEA is one of the biggest hot dog vendors in the world selling more than 100 million hot dogs every year, 3.4 million of which were sold in Canada alone in 2017.

In 2015, IKEA launched the veggie ball as an alternative to its iconic meatball in its restaurants. The introduction of the veggie hot dog is the latest step towards including a wider variety of healthier and more sustainable food choices. IKEA Canada has plans to roll out even more seasonal plant-based options in the Restaurant later this year.

ABOUT IKEA CANADA

IKEA Group is a leading home furnishing retailer with 357 stores in more than 29 countries worldwide, which are visited by 817 million people every year. IKEA Canada has 14 stores, an eCommerce virtual store, five Pick-up and order points and 17 Collection Points. Last year, IKEA Canada welcomed 28 million visitors to its stores and 95 million visitors to the IKEA.ca website. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA Canada, please visit www.IKEA.ca.

SOURCE IKEA Canada

For further information: Maja Boricevic, Communications Specialist, [email protected]

Related Links

http://www.ikea.ca

