If you are looking for the feature-rich open source e-commerce software that does not require excessive customization and that has good architecture and user-friendly interface, the Magento could be your answer. Magento is a robust, scalable, user-friendly and feature-rich open source e-commerce solution .

Following are some the excellent features that makes Magento a must for e-commerce and shopping cart development:

Site Management: even if you are operating multiple e-stores or websites simultaneously, you can manage them with a single admin panel in Magento. Magento also supports multiple languages as well as currencies. Besides these it also supports localization and there is a good content management system for informational pages.

Flexible pricing: Magento platform offers flexibility in pricing rules, which helps e-shops create marketing promotions like coupons, discounts, and special sales.

Social Shopping: Magento offers various shopping options like product browsing, product reviews, special pricing, wish lists, newsletter, e-mail etc.

Shipping: free shipping, multiple shipments in one order and order tracking via customer accounts are some of the shipping features unique to Magento.

Payment: payment through multiple offline/online channels and secure payment gateway is the additional benefit of Magento.

Mobile Commerce: Magento offers mobile optimized version of your e-commerce store.

SEO: SEO is essential for maximum exposure of your e-store and Magento supports search engine features admirably compared to other platforms, including URLs rewriting and automatic sitemap generation.