Last week, Apple released a hilarious new commercial starring Taylor Swift which found the pop star running on a treadmill rapping along to Future & Drake’s “Jumpman,” only to take a big spill. The clip immediately went viral. The result was certainly beneficial for Apple but the What A Time To Be Alive duo might have gained the most. Adweek reported that the popular single saw a 431 percent sales increase on iTunes after the clip was released on Instagram.

Apple Music’s head of content Larry Jackson:

At this point, the clip has garnered 37 million times, along with over 66K retweets and 119K likes on Twitter.

Based on true events. #TAYLORvsTREADMILL @applemusic @champagnepapi @future A video posted by Taylor Swift (@taylorswift) on Apr 1, 2016 at 5:36am PDT

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