Backgrounds

Voice User Interface(VUI) has more significant effects on our daily lives as the technology of artificial intelligence has developed. As a UX designer working on making better interactions in product development, we asked ourselves how to converge current user interfaces with a conversational assistant.

Such as Echo Show, VUI like smart speakers is being improved with screens as every information on the screen works as part of the context of the conversation. We applied this integrated approach in designing holistic user experience when people reserve movie tickets.

System and User Personas

Part of designing VUI is writing a dialog with a clear picture of who the system and user personas are.

The system persona is the conversational assistant that let users interact with directly through a voice. To make a consistent user experience in the context of booking tickets, we defined the system persona as a ticket office staff that suggests the best options based on customer requirements.

The user persona represents a type of people we expect to use our features. We identified that the user’s context would be in the home and planning to watch movies while browsing contents on the web. The persona hopes to get the best available seats.

Storyboards

To make a familiar prototype, we integrated Alexa skills with Netflix in the assumption of what if Netflix provided the movie ticketing service on the web.