>> That whole mock turtleneck thing.

>> Well it’s what he’s wearing on the cover of the book so.

>> I know but I feel like the full one’s more Jobsy.

>> Gentlemen it’s time.

>> The apple new product announcement.

>> Right, the Herba Buena Center for the Arts.

>> Do you know what herba buena means?

>> No. >> It’s a retina display in Aztec.

>> Quiet, quiet, alright silent mode it is about to start.

>> Silent mode.

>> Give me those stats, market share.

>> Booyah.

>> Numbers are so big.

>> What was Microsoft’s market share again?

>> Nothing like that.

>> That’s right. >> What was that Bill Gates you cured malaria.

>> Suck it.

>> Who cares?

>> [NOISE] Look at Federidi’s hair, god.

>> I have dreams about his hair.

>> I have nightmares that his hair is not there.

>> 64 bit. >> 64 64 [CROSSTALK].

>> There is a god.

>> There he is, Johnny Ive.

>> Oh man, look at that bald head.

>> It’s so minimalist.

>> Unbelievable.

>> No chips.

>> The chips.

>> No chips.

>> The chips are down.

>> Ok, colors.

>> What colors does it come in.

>> White.

>> Black, gold.

>> Goal.

>> Goal. [SOUND] >> Better battery life?

>> Better battery life.

>> Battery life.

>> Battery life.

[NOISE] >> Cut to commercial.

>> Commercial.

>> Oh my god.

>> Oh man.

>> Look at that.

>> It’s like, 2001, a Space Odyssey meets the Zapruder film, but

>> more important.

>> It’s so white, the background is, I’ve never seen anything so white.

>> It’s, it’s like you’re about to die.

>> This must be what heaven’s like.

[MUSIC]

>> Just apple commercials all day.

>> What [LAUGH] >> [SOUND] >> Oh, right, the wrapping up guy.

>> It’s over, you know.

>> It’s the end of the announcement.

>> Guess we better turn it off.

>> Yeah, right. Come on.

>> We know you’ve got one more thing.

>> Come on. >> Not falling for it this time.

>> One more thing, buddy.

[CROSSTALK] >> One more thing, one more thing, one more thing.

>> Woah, woah, woah.

>> It’s over?

>> Thank you for joining us.

>> You said there’d be one more thing.

>> There’s always one more.

>> You said there’d be one more thing.

>> He’s literally just walking away.

>> Where’s the thing?

>> This never would have happened if Steve was still alive.

>> Not if Steve was here.

>> This never would have happened if Steve was still alive, Tim Cook.

>> How could you do this to us.

[MUSIC].

>> Worst Apple announcement ever.

>> Let me get my Droid back from my mom.

>> I watch.

[MUSIC]

>> I’m sorry.

>> I’m so sorry.