Apple is currently in “exploratory talks” to acquire Jay Z's streaming company Tidal, the Wall Street Journal reports. It's been reported that “terms of the potential deal aren't yet known.” Sources say that Apple is looking to buy Tidal to gain access to the exclusive artists the company has signed on for their releases (Kanye West, Beyoncé, Madonna, and more). Jay Z first launched Tidal in March 2015, after acquiring the platform from Swedish company Aspiro. A Tidal spokesperson told the Wall Street Journal that “Tidal executives had not yet held talks with Apple.” Pitchfork has reached out to representatives from both companies for comment.