Google finally today announced plans to shut down Orkut, its first attempt at building a social network. The platform will be formally closed on September 30, after which users will be unable to log in or export their photo albums to Google+.

Paulo Golgher, Engineering Director wrote it in their official orkut blog:

Ten years ago, Orkut was Google’s first foray into social networking. Built as a “20 percent” project, Orkut communities started conversations, and forged connections, that had never existed before. Orkut helped shape life online before people really knew what “social networking” was.

Over the past decade, YouTube, Blogger and Google+ have taken off, with communities springing up in every corner of the world. Because the growth of these communities has outpaced Orkut’s growth, we’ve decided to bid Orkut farewell (or, tchau). We’ll be focusing our energy and resources on making these other social platforms as amazing as possible for everyone who uses them.

We will shut down Orkut on September 30, 2014. Until then, there will be no impact on current Orkut users, to give the community time to manage the transition. People can export their profile data, community posts and photos using Google Takeout (available until September 2016). Starting today, it will not be possible to create a new Orkut account.

Orkut, the service, may be going away, but all of those incredible communities Orkut users have created will live on. We are preserving an archive of all public communities, which will be available online starting September 30, 2014. If you don’t want your posts or name to be included in the community archive, you can remove Orkut permanently from your Google account. Please visit our Help Center for further details.

It’s been a great 10 years, and we apologize to those still actively using the service. We hope people will find other online communities to spark more conversations and build even more connections for the next decade and beyond.