Matt Steiner Google Engineer

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Activist Post

Only six months after former CEO of Google, Eric Schmidt, called facial recognition software “too dangerous to implement,” Google introduces the ‘Find My Face’ tool for Google+ users.

This week, Google made the announcement that they were rolling out facial recognition tools in a Google Plus blog post, “It is now even easier to tag photos of yourself and your friends, thanks to a new feature we are rolling out called Find My Face, which will help your friends tag your photos if you are in their pictures, and help you tag them if they have activated Find My Face.”

Back in June of this year, Schmidt acknowledged that facial recognition technology was the only technology that they’ve developed but hadn’t implemented.

“We actually built that technology and we withheld it. As far as I know it’s the only technology Google built and after looking at it we decided to stop,” Schmidt stated.

Likened to the powers of super heroes, where there is great power comes great responsibility, he said there is a “very bad way as well as a very good way” to use the technology.

Then Schmidt warned,”If you imagine, for example, what a perfectly executing evil dictator would do with all this technology — complete supervision, complete tracking, and so forth — and then you imagine what the dissident in that society would do, using the very best encryption tools and so forth, unfortunately you conclude that exactly the same tools are the ones that would be used by terrorists against an open society.”

For those concerned about privacy, Steiner’s blog post assured “Of course, you can always approve or reject those photos where you are tagged.”

CNN describes how it works as follows:

On the surface, it operates pretty much identically to Facebook’s facial recognition technology, Photo Tag Suggest. Find My Face scans users’ and their friends’ photos for recognizable faces, and suggests nametags for the faces by matching them with users’ profile photos and other tagged photos on the social network. …Only after a Google+ user opts into Find My Face will Google construct a face model of that person, using his or her profile photo and existing manually tagged photos on the site. Google also requires the subject of a suggested tag to approve it before it goes public if the tagger isn’t in the tagee’s ‘circles.’ Facebook allows all tags to go live before notifying the subject.

Below is Google’s Marissa Mayer attempting to convince the customer not to be scared:

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