The pay TV industry continued to lose subscribers in the third quarter, analysts estimated on Tuesday, providing further evidence that some consumers are dropping their pay TV subscriptions, or cutting the cord.

The industry as a whole lost 113,000 subscribers in the quarter compared with 101,000 in the year ago-period, according to a report by Wall Street research firm MoffettNathanson LLC, issued on Tuesday after Dish Network Corp. released its quarterly report. Dish was the last of the publicly traded pay TV providers to...