And finally, to same sex marriage, yes, again, but with a new twist this time, because some are using it to sell their wares:

That'll get their attention! Dozens of lingerie-clad women take to Sydney's streets to campaign for gay marriage ... — Daily Mail, 14 August, 2017

Wow, exciting news. And The Daily Mail, which can't get enough boobs and scantily-clad women, gave it the treatment, running the story with no less than 8 photos and this revealing video:

Shimmy shimmy ... — Daily Mail, 14 August, 2017

And while no one else in Australia fell for the PR stunt the Murdochs' UK Sun, which is famous for its Page Three girls, also couldn't resist:

NOW THAT'S A FLASH MOB! Dozens of women in racy lingerie storm the streets of Sydney to campaign for same-sex marriage before landmark vote — The Sun, 14 August, 2017

But let's take a look at those posters. Because they're not all about the upcoming postal plebiscite.

Those initials stand for Honey Birdette, a high-street lingerie chain who organised the so-called "campaign" which just happens to reveal their products.

And how do we know? Well, they told us in the press release:

HONEY BIRDETTE'S 'EQUALITY' FLASH MOB TAKE TO THE STREETS OF SYDNEY — Honey Birdette Press Release, 14 August, 2017

And the Daily Mail dutifully reproduced bits of it word for word, proclaiming their goal:

To empower women and celebrate women's equality. — Honey Birdette Press Release, 14 August, 2017

And their strategy:

... supporting the fight for equality across the board and hoping to engage and mobilise thousands of women and their allies in the political process. — Honey Birdette Press Release, 14 August, 2017

Snap.

And what about the video?

Yes, that too was shot and supplied by the company!

But strangely no mention of the demonstration being a shameless marketing campaign for undies.

Or, indeed, recent protests by employees against the company.

Former Honey Birdette workers call out alleged exploitation and harassment "Spank me if I'm wrong" is recommended sales "banter" in the customer service manifesto, and daily selfies must be sent to managers so they can determine whether their retail workers are exposing three items of branded lingerie. — The Age, 9 December, 2016

Empowering women? Hmmm.

But the corset company isn't the only one cashing in with same-sex marriage campaigns.

The issue's also being used to flog ice cream.

SYLVIA JEFFREYS: Ben & Jerry's has banned customers from ordering two scoops of the same flavour until Australia legalises gay marriage — Channel Nine, Today, 25 May, 2017

Clever. Yes, the ice-cream giant, owned by Unilever, isn't letting customers marry two scoops of the same flavour.

While Streets, also owned by Unilever, showed what bliss is in store once gay couples are allowed to tie the knot and can.

... share a Magnum

A campaign which met mixed reactions.

Centre for Independent Studies senior research fellow Jeremy Sammut said ... "It's a pretty obvious attempt to hijack an issue for commercial reasons." — The Australian, 6 April, 2017

Honey Birdette's customers were also not so sure about the company using same-sex marriage to sell suspenders and stockings.

This is worse than the Kendall Jenner Pepsi ad. ... the marriage equality message is just a promo video with no real discussion or message. This whole thing is a money grab. — Facebook, Honey Birdette, Hillary Williams, commentator, 15 August, 2017

But as always, some in the media like The Sun and Daily Mail, what a surprise were only too happy to help.