For those of you who may be new to Buffalo, or who are not overly familiar with the waterfront, the guys behind Buffalo’s “Forever in Paradise” poster (featured on BRO) have set out to make people aware of a waterfront focal point that they feel has been overlooked. Alex Miller and aerial photographer Mark Brice decided that it was time to create a new poster that clearly depicts the buffalo silhouette that frames the Erie Basin Marina. Now I’m pretty sure that most Buffalonians are aware that there is a buffalo hiding in plain sight, but then again, sometimes some of the most obvious visuals can be overlooked, especially when there is so much to take in these days (just ask Travel+Leisure).

Alex and Mark feel that the largest tribute to our city – the buffalo that shapes the Erie Basin Marina – deserves more recognition. Therefore, they decided that their second poster creation would be an image of the marina called “Hidden in Plain Sight”. The two stated that “95% of WNY is unaware of this hidden city symbol.”

When I first saw the poster, I immediately wondered how many people really knew that there was an outline of a buffalo wrapping the Erie Basin Marina. With all of the hype of Canalside, and RiverWorks, the Buffalo River, the Outer Harbor, etc,. maybe the original marina did need a shout out. From Alex and Mark:

“Hidden In Plain Sight” could sum up Buffalo as a whole, in that it always has been magical and relevant to its patrons, but now it is getting the credit and reputation it deserves. Now a destination to visit, embracing its architecture and vast history. Unfortunately, there is not much history on the Erie Basin Marina besides that it was built in 1970-1973 and the architects were DiDonato Renaldo Associates. Mark and I would love to see the marina recognized and looked upon as something special and unique to our city. Maybe one day there will be a plaque at the Marina showing the hidden Buffalo! The Queen City is undergoing its own Renaissance and this is the poster that will usher in and celebrate it, because most of us already knew what was in “plain sight” figuratively all along!

To view the poster online, click here.