Although Air New Zealand's videos have been featuring prominently in this section of late, airline marketing creativity is by no means the preserve of the kiwis...

The next campaign of note takes us, quite literally, to the other side of the globe, and to another land of unspeakable natural beauty.

And a beautiful land it might be, but without much in the way of sunshine...but no problem, since local airlines have been busy linking the main Norwegian cities with sea-and-sun destinations of Southern Europe and the Canary Islands.

The quest for the Southern sun is at the core of Norwegian's latest campaign, as the airline aims to find the palest person in Oslo and send him, or her, to one its sunniest destinations...Watch the video and see how they do it..quite amazing!