Relations between AFC East rivals can at times be icy cold. In this case, that could be a good thing.

New England Patriots owner Robert Kraft tabbed division foes the Buffalo Bills, Miami Dolphins and New York Jets to the "Ice Bucket Challenge" on Tuesday, according to the Boston Herald.

After completing the ice bucket challenge, Pats owner Robert Kraft challenged the Jets, Fins and Bills. — Karen Guregian (@kguregian) August 12, 2014

The awareness campaign for ALS has taken social media by storm in recent weeks. Those challenged must dump a bucket of ice over their head, record it on video, and then challenge others to do the same. Those completing or passing on the challenge are encouraged to donate to ALS research.

Kraft and Patriots coach Bill Belichick were challenged Monday by New York Giants owner John Mara. The Patriots completed the challenge as a full team after Tuesday's practice before Kraft turned the task over to his AFC East opponents.

Earlier Tuesday, Bills center Eric Wood and fellow offensive linemen Cordy Glenn and Erik Pears completed a separate challenge from assistant strength and conditioning coach Dan Liburd. Afterwards, Wood nominated Bills offensive line coach Pat Morris for the challenge.

How much ice did it take @EWood70 and his fellow #Bills o-lineman to complete the #ALSIceBucketChallenge? A lot. https://t.co/2ghLe6TdX1 — Buffalo Bills (@buffalobills) August 12, 2014

The Bills weren't alone. Players and coaches from the Kansas City Chiefs, New Orleans Saints, and Seattle Seahawks also completed the challenge Tuesday.