Antonio Conte is aiming to extend his rivalry with Jose Mourinho away from the football pitch as he looks to cash in on last season’s Premier League title success with Chelsea.

As well as being offered a contract extension to become the highest-paid manager in Chelsea’s history on £9.6 million a year, Conte has agreed to work with booking agency MN2S.

The London-based company are responsible for finding branding, endorsement and appearance work for Conte in an attempt to pocket the Italian millions in extra earnings.

But he faces a tough task to get close to Mourinho, who is the most endorsed manager in world football. The self-proclaimed ‘Special One’ earns around £10m-a-year on top of his £12m Manchester United wages.

Mourinho’s latest big sponsorship deal was a £4m agreement with Heineken, adding to his remarkable list of commercial deals with Hublot watches, Jaguar, BT Sport, Adidas, Atlantis hotels, Lipton Tea and EA Sports.

The Portuguese is represented in commercial deals by the American talent agency CAA, who moved into football, but Conte has chosen to go with MN2S, who are not so well known in the football world.