Like here. The host was named EWWYPP. This in itself is the true name of the host, and is similar to most names given to other TPP Hosts and run Pokemon.



Members of the community like then to look at that name and see if they can find a more 'name-like' name through sound or things the mon does in the game. Usually then this is how a lore for a mon develops, though not always for every single person and mon.



So in case for EWWYPP, people read the name and noticed it sounded like 'Eeyup', a sound commonly associated with wild west/ranch stuff and horses, which then lead to someone making a quick sketch of rancher EWWYPP, and it blossomed from there.