What's up with line of shoppers outside Galleria? As Louis Vuitton debuts high-tech watch, guys wait days for the brand's rumored streetwear popup

Houstonians wait in line outside of the Galleria after hearing rumors about a popup shop for the Louis Vuitton collaboration with Supreme streetwear brand. Some of the people in line have been waiting since Sunday. less Houstonians wait in line outside of the Galleria after hearing rumors about a popup shop for the Louis Vuitton collaboration with Supreme streetwear brand. Some of the people in line have been waiting since ... more Photo: Joy Sewing Photo: Joy Sewing Image 1 of / 11 Caption Close What's up with line of shoppers outside Galleria? 1 / 11 Back to Gallery

News spreads lightening fast on social media, which is what brought lines of shoppers to the Galleria for the release of the Louis Vuitton collaboration with Supreme streetwear on Tuesday.

But, inside the brand was unveiling its Tambour Horizon watch, its first fully-connected timepiece. The smartwatch watch has a "My Flight" feature that keeps up with flight times, terminal and gate information, reports of delays and much more. Its "City Guide" function provides the not-to-be-missed sights of seven of the most visited cities in the world. It also has all of the must-have amenities of a smartphone. The watch sells for $2,450-$2,900.

According to Footwear News, Supreme and Louis Vuitton's collaboration, which was released in June, has a number of celebrity fans — among them Madonna, Justin Bieber and rappers Drake and Travis Scott — and Lady Gaga. The collection includes apparel, footwear, leather goods and accessories. A highlight of this collaboration is a red Louis Vuitton bag with the "Supreme" logo.

The runway-meet-streetwear collaboration has held pop-up stores in cities like London, Sydney, Paris, Tokyo and Seoul. Earlier this month, a popup in Los Angeles was closed due to a disorderly crowd.

Bryan Angelle, co-founder of the Sneaker Summit, posted on Twitter a video of the line outside of the Galleria. He said that someone leaked on Instagram that the Supreme collaboration would be available in the Galleria store.

"Word got around and then people started lining up," he said. "Every Supreme release is an instant sellout. It's a guaranteed."

Louis Vuitton officials would not comment on the Supreme collection. An email Angelle received from the brand said the collaboration would no longer be sold in any stores or online.

As noon Friday, there was still a long line, of mostly young men, along the West Alabama side of The Galleria. Several said they had been waiting since Sunday and had no plans of leaving.

In 2009, Louis Vuitton collaborated with Kanye West on the Jasper sneaker that retailed for $990 to $1,140, and the Dons for $870 to $960.