A Mumbai based restaurant, ‘Imbiss’ in Bandra had urged the voters to ‘think about that spicy beef roast garnished with pepper’ before voting tomorrow.

The image was posted on Facebook at 10:27 pm last night and had garnered over 635 shares and 123 comments. However, Imbiss has now deleted the post.

The image was a reference to the 2015 order by the then President of India, Dr Pranab Mukherjee which banned beef in Maharashtra. The bill banned the slaughter of all cattle with exception of water buffaloes. Apparently, the roast beef was one of their most popular items on the menu which was banned post the beef ban.

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Imbiss got called out by people that the reference to ‘beef’ has hurt their religious sentiments and that this politicisation of food was uncalled for.

Later, in a statement issued by the restaurant, Imbiss has said that it does not support any political party and apologised to the patrons for hurting the religious sentiments.

Mumbai, Maharashtra will be voting tomorrow in the fourth phase of voting.