Bake Off fever is sweeping the nation again as, with just over a week to go until the new series, a fresh new batch of contestants has been unveiled.


People are predictably excited – so much so in fact, that both #GBBO and The Great British Bake Off have been trending on Twitter this morning. And yet, as fans scan this year’s bakers in search of the new Tamal, Nadiya or Norman, not all the comments are positive.

Claims of outdated thinking are being levelled at the show after people spotted that the publicity shots of the new contestants picture the women with pink icing and the men with blue.

Some are excited about Bake Off but disappointed with the decision…

Don't get me wrong, I'm so excited for The Great British Bake Off, but I'm pretty disappointed with this old fashioned pink/blue thing #GBBO — Sara Steel (@DrSteelsberg) August 16, 2016

Excited for new #GBBO, a national treasure. But can't believe only pink and blue food colouring in those cupboards! https://t.co/wjbdJLzuG7 — Let Toys Be Toys (@LetToysBeToys) August 16, 2016

I am so ridiculously excited for new #GBBO but is gendered blue/pink icing in promo pics realllly necessary??? ??? — Ellie Mae (@LittleEllieMae) August 16, 2016

Some are labelling it “gender stereotyping”…

Hey #GBBO what's with the gender stereotype icing colour poses? Pink for girls, blue for boys? Stupid. https://t.co/qq3GuaWhLY #DarkAges — Marc Godfrey (@AnimatorMarc) August 16, 2016

I'm a huge fan of #GBBO but this gender stereotyping is so disappointing. pic.twitter.com/jUKScz80eB — colin macfarlane (@Cmacf76) August 16, 2016

…while others are calling it simply “sexism”…

Oh FGS #GBBO Why have the contestants got pink or blue icing depending on their reproductive organs? #EverydaySexism #LetIcingBeIcing — IncognitoEmu (@IncognitoLinda) August 16, 2016

What do you think? Post your thoughts in the comments section below.


RadioTimes.com has contacted the BBC for comment but is yet to receive a response.