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A shopper claims she suffered sickening racial abuse inside an Asda store - and staff did nothing to help.

Store bosses are investigating after Eve Cong, 26, alleged that a man followed her and shouted a vile slur at her in Peckham, London, threatening to punch her.

But a "smirking and laughing" manager told her "it's a cold world" when she complained, Eve claims.

She said the man called her a "filthy mongoloid".

Eve wrote her account of what happened in the store on Saturday in a series of tweets which she posted on Sunday.

She said: "A man followed me into Asda, being racist + threatening me with physical violence + that he was going to punch me. Yesterday 13th July '19 @ Peckham, h'st.

(Image: Eve Cong/Deadline News)

"He followed me through the front of the store, into the first aisle where people just stared and did nothing.

"I thought he would stop when I didn't entertain him but he continued to threaten me and use various asian slurs - I'm Chinese."

She added: "He called me a filthy mongoloid, I'll let you come up with all the other asian slurs. It was clear I wasn't with him and on my own.

"I tried to lead him to the centre, at the front of the store seeking help. I was by the self-service and main till, entrance and it was busy (Saturday).

"The staff, the customers and the managers watched this and no one came to help me.

"I was shouting as loud as I could, trying to protect my face from being hit "can someone please get security?" I said this several times, no one came.

"I was terrified. I was only saved by two colleagues who were stacking shelves way in the back, it's a fairly big store."

Eve claims she was introduced to a senior manager who she claims was "flippant" and told her: "Can I tell you something darling, it is a cold world."

Eve's friend Lydia Mok filmed her conversations with the Asda workers after the incident.

In the video she accuses a manager of laughing when she confronted him but he denies it.

When she criticises his actions the man says: "No one can tell me how to do my job."

They also filmed the on duty security guard who refused to provide his details for her to lodge a complaint about him.

A user called Holly wrote: "Hey Asda - so basically the point of security is only to protect your merchandise, not your customers?!

Disgusting behaviour from your employees - you're telling us, women are not safe to shop in Asda stores."

Alison Tarrant wrote: "This is appalling - disgusted at the staff's responses and how nothing was done to help this lady. So sorry you experienced this Eve - and also that none of the other shoppers in that store stepped in to help you."

Ian Morrison wrote: "Asda these managers need sacked. this is not the type of staff asda used to employ."

An Asda spokesman said: “We take incidents of this nature extremely seriously and do not condone any kind of abusive behaviour – and we’re really sorry Ms Cong had to experience this kind of treatment from another shopper in our store.

"We know some of our colleagues intervened in the incident to assist Ms Cong and did the right thing by calling the police, but we will always investigate these instances further and look at where we could improve our service to customers further as well as trying to contact Ms Cong to discuss the incident with her directly.”