Princess Märtha Louise of Norway, the “clairvoyant” member of the Norwegian royal family, is eschewing her royal title to become a new-age influencer.

Earlier this year, the princess was criticised for exploiting her status for business purposes when she and boyfriend Shaman Durek Verrett hosted a speaking tour in Norway called “The Princess and the Shaman”, promising to take attendees “on a self-discovery into wisdoms to reveal to you your divine self-activated”.

Now, the royal has announced via Instagram that she is giving up her “princess” title, unless officially representing the Norwegian royal family, or in a private setting, according to People.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

She wrote, “The fact that I used princess in the title of my tour, I have said before that I am very sorry, and I still stand by that. It was a mistake and I understand that it provokes when the princess title is used this way. The discussions are something I have taken seriously, and in collaboration with my family we have found that it is best that we make some changes.”

She continued: “From now on I will not use my princess title in a commercial context. That is, in all commercial contexts, I only use Märtha Louise.”

Following the news of her spiritual endeavours, she has since also launched a separate work Instagram called @martha.louise.intuitive, which she debuted with a post, captioned: “I am simply Martha Louise. Let’s explore life and go on adventures together.”

She has already used the account to promote a new webinar with Verret about “love, life and change on this planet”.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

The princess has become increasingly spiritual over the last decade, claiming to be clairvoyant and authoring books; she once talked about being able to “see into the other world all the time”.



Just last month, the posted selfies in the Hamptons with the queen of wellness herself, Goop-founder Gwyneth Paltrow.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io