Everything is on the web these days and every company is under the constant watch of users and audience. In such scenarios, it has become necessary to mark your presence and convey your message clearly to the potential customers. But how to achieve that? Through a custom logo design that can become the face of your brand and can connect with the people easily. You have to make sure that this symbol represents your company in a simple way and get the attention of the audience at a glance. You can take examples of some biggest brands, such as Apple, Nike, FedEx, Coca-Cola, Starbucks, and more. People know these companies through their logos and even a kid can tell you what their logos are. However, while getting your logo designed by a professional, you need to remember a few things that you must avoid. We have listed 5 things that your custom logo design shouldn’t be:

Immature replica of a famous brand

Many logo designers unprofessionally rip off already established logos as a convenient and faster way to create a symbol. Your first goal should be to come up with something that is unique and creative rather than simply copying someone else’s design. Failing to do so would not give a different identity to your company, it will get lost somewhere amidst the fierce competition instead. So, try not to copy another logo and create something original.

A complex design

You might have several ideas that are bursting simultaneously or your creative juices may be flowing, make sure that you just don’t try to include everything in one symbol. When your attention is to convert all your ideas into one design, the result is mostly absurd or complex. People may not understand what you are trying to convey, they may not even get the actual picture or even think of it as a mistake. Prefer something simple yet interesting that can represent your company perfectly even if it doesn’t signify the motto or theme of your brand.

Trendy but illogical

Yes, we all love to follow the latest trends but that goes true when we are talking about buying clothes or footwear. That does not hold true at all when it’s about a logo because what is in trend today may not be so trendy tomorrow but your logo will be there always. So, make something that is timeless and does not fade away with evolution. Go for a custom logo design that is classy and can connect to the audience for the long-term.

A blend of many shades

Of course, a logo should be colourful and vibrant that can grab all the eyeballs instantly and please your audience. However, that doesn’t mean that you should add all the hues in one design. It is a logo that we are discussing here, a symbol that will represent your logo, it has to be something professional and worth being the face of your company. Do not try to make it a modern art that you will exhibit in the market. Try to figure out the shades that are simple like black, white, grey. No matter what is your personal favourite colour, it is not necessary that it will show its charm in the logo too.

A randomly created design

You know photoshop and are familiar with several designing software or your cousin might claim to be a great graphic designer. But that doesn’t mean that you will entrust yourself or him with the task of logo designing. You need a professional designer and not an amateur for a custom logo design that can stand out from its competitors and make its own place.

After reading what your logo should not be, we hope that you have also figured out what it has to be. While getting a custom logo design for your company, make sure that you avoid these mistakes and stick to being professional, creative and unique.

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