UberCENTRAL will work across any tablet or browser and is available today. Businesses can make multiple requests for rides from one account, and trip details are sent via SMS rather than an app, so those without smartphones can still participate in the program. Using the app, business owners will be able to track rides and locations as well as billing from one centralized hub.

The app is free to use, and it sounds as though it's going to make things a whole lot simpler for customers who don't actually want to sign up for Uber and use the service (or share credit card details). Ordering a ride to an attraction from a hotel or setting up cars to cruise over to the store is a lot less complicated when the business is taking care of all the specifics, especially the price.