The average workweek for a marketing pro is 40-49 hours, and many work weekends. Carlos Monteiro.

Plus, the latest coronavirus developments

Why Agencies Should Be Placing Their Bets on Data, Talent and Tech

In a period of intense uncertainty, what bets and investments can agencies make to succeed in a new advertising world order? There may be no single answer, but we spoke with 26 shops and found a few common threads. Big holding companies continue to make multibillion-dollar bets on data and performance marketing. Predictably, investment in technology is becoming more common, but it’s equally important to ensure that the right talent is in place, and deep specialization may be crucial for growth.

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Originally posted by:

Jess Zafarris

www.adweek.com

March 10th, 2020