A television series produced in Murwillumbah has been picked up by networks across the globe and is attracting up to half a million views per episode on YouTube.

Renowned artist Graeme Stevenson has no time for elitism.

The painter, whose work is featured in galleries and museums around the world, discovered a new way to reach potential customers when he was featured on The Celebrity Shopping Network in Los Angeles with an audience of 70 million viewers.

Inspired by that experience and watching television cooking programs, Mr Stevenson studied multimedia and teamed up with some fellow Murwillumbah residents to produce Colour in Your Life.

The series profiles artists who also give viewers a lesson in their craft.

"I get the artists to do a certain format for the day and produce maybe three or four paintings," he said.

"It's a bit like a cooking show.

"We show people various techniques, but the artist also gets to tell the world who they are. Instead of being hung in a gallery with 2000 people on their mailing list they suddenly have tens of thousands, if not hundreds of thousands, of people who can see what they're doing on a global basis.

"It's for people who would love to know about art but have never had the chance and want to be part and parcel of what's going on without having to do a course."

Colour in Your Life is now screened in Australia on Sky and Foxtel and on 96 stations across the United States.

It's also about to expand to networks in India, South Africa, China, the UK and Canada.

Some of the episodes have attracted half a million views on YouTube.

"We're starting to pop up everywhere," Mr Stevenson said.

"It was hard when we first started because the general population in the art world in Australia is very academic and elitist in many ways, but 95 per cent of the people who enjoy and love art don't necessarily buy artwork and go to galleries but they paint themselves and appreciate it."

The Colour in Your Life team is now preparing for a trip to the US to produce a series of episodes profiling US-based artists.