It's hard times. As our nation's needs soar, and charitable donations plunge, it is taking its toll on the nonprofit sector. Foodbanks, soup kitchens, and many other nonprofits that address the hunger issue are being hit by a triple whammy. Cash and food donations are dropping, budgets are being cut, and with unemployment rising there is more demand than ever at food banks.

That's why I'm taking the pledge to end hunger because if we all do a little bit - it can go a long way. And You can too!

PledgeToEndHunger.com, a website designed to shine a bright light on the very real problem of childhood hunger in America. It is designed to make it easy for people to do something meaningful in the short-term and create a dialogue about solving the root issues.

I'm honored to be serving as co-captain of the Wall of Champions campaign along with Chris Brogan. Our goal is to encourage individuals, corporations, and non-profit organizations to help promote this website and help us obtain at least 1,000 pledges.

To become a Champion, all you need to do is:

Sign the Hunger Pledge

Write a blog post (if you have one) endorsing the Hunger Pledge

Encourage others to join you

One Click Feeds 140 Kids



To give you some incentive, by simply signing an online pledge to share the website with others, volunteer, and/or give, you will trigger a 35 lb food donation from Tyson of food products to the Capital Area Food Bank of Texas. This will provide 140,000 meals for children in Austin. That means every person who joins the movement will help feed 140 children.

With thousands of social industry folks coming together for South by Southwest 2009 (SXSW ‘09) in Austin, we're hoping to get 1,000 people to take the pledge, so we can make sure the Tyson semi-trailer will arrive in Austin during the SXSW ’09 interactive festival.

How This Can Help Your Community, Too

If we are successful in surpassing 1,000 pledges, Tyson has agreed to send up to two more truckloads of food to the states who generate the most pledges. So by helping us send a semi-trailer truck to Austin, you might be able to get one sent to your home state, too.

This website is a joint effort of Tyson Foods, Share Our Strength, Hum. Minds at Work., Kompolt, and MediaSauce.