Gus Malzahn and Kristi Waffle House

Gus and Kristi Malzahn take a seat at a local Waffle House in Auburn on ESPN College GameDay's "The Better Half" piece profiling SEC coaches' wives. (ESPN)

-- Waffle House is going all in this week for the Deep South's Oldest Rivalry.

will provide free waffles, hashbrowns and coffee for a day in Auburn if the Tigers win. If the Georgia wins, the free meals will be provided in Athens, Ga.,

.

"College football is a big tradition in the waffle nation and we wish both teams good luck," Waffle House CEO and president

Walt Ehmer

said in a news release.

The "Waffle Wager" will also provide $15,000 to the winning school's general scholarship fund.

Malzahn is a big fan of Waffle House. Malzahn and his wife, Kristi, apparently travel to a local Waffle House in Auburn after every win.

The company held a similar "Waffle Wager" last season for the Alabama-Texas A&M game, resulting in Waffle House providing more than 2,000 waffles and 1,500 cups of coffee at a Tuscaloosa location.

Auburn and Georgia will face off Saturday at 6:15 p.m. CT on ESPN.