Marie Kondo’s latest venture has left some of her fans baffled and a bit unimpressed.

The Japanese tidying guru has built a very successful career on advising people how to get rid of clutter in their homes.

Marie Kondo opening an online shop that sells dumb crap you don’t need is my favorite heel turn of 2019. pic.twitter.com/4lFa28NadS — PJ Vogt (@PJVogt) November 19, 2019

Her minimalist mantra is to hold every item in your hands and only keep those that “spark joy”.

Now, it appears Kondo wants you to fill those empty spaces – with items from her new online store.

have to hand it to marie kondo, this is a truly inspired hustle https://t.co/vrZnSfykD5 — Erin Griffith (@eringriffith) November 18, 2019

Described as “a collection of items that spark joy for Marie and enhance your everyday routine”, it features things such as a US$275 (AUD$403) brass tool holder, a US$96 (AUD$141) gold ladle and a US$75 (AUD$110) desktop box.

That hasn’t sat well with some followers of the “KonMari method”, who were quick to point out the irony of their minimalist hero selling “dumb crap” that, arguably, no-one really needs.

Okay I will be the first to admit I'm a #konmari lifer but you guys she's SELLING A STICK. #wtf #goop2 #mariekondo pic.twitter.com/l4dj4ocfG1 — Sidney has the feet of a snake ???? (@MajorTomboy) November 19, 2019

Not everyone was against the idea. Some fans praised Kondo for finding another way to capitalise on her fame while others argued that she was never anti-consumerism but rather focused on only buying things that truly make you happy.

Either way, Kondo appears to be doing something right: the US$12 (AUD$17) shiatsu stick that was widely mocked on Twitter is already sold out.