To woo choosy workers, companies are competing harder than ever to attract and keep top talent. Here’s how they’re doing it.

Thousands of older customers of the US pharmacy chain CVS spend the colder months of the year in warmer climes, migrating from homes in, say, Minnesota to winter pads in sunny Arizona or Florida. In the mid-2000s, CVS realized that many of its older pharmacy employees wanted to do the same thing.

Rather than force older and more experienced workers to choose between retiring early to pursue the snowbird lifestyle or working through the winters in a place physically difficult to navigate, CVS started a program that allows them to transfer temporarily to stores in warmer states during the winter. It’s a win all around: stores that see a spike in snowbird customers in the winter get more staff during their busy season, customers get the service they need, and employees get jobs that accommodate their lifestyles.

Headlines in recent years have trumpeted workplace changes demanded by millennials, from nap pods to flexible scheduling to student-loan repayment. But there is another fundamental shift in workforce demographics that initiatives like CVS’ snowbird scheduling are just beginning to address.