Online video game retailer Green Man Gaming has delayed plans for a £100m flotation, blaming what it said was a “very tough” market.

Green Man Gaming, an eCommerce and technology company founded in 2010, announced it was exploring a public offering in July, but last night paused its plans because the process was taking longer than expected.

The London Stock Exchange listing for the business notes its expected first date of trading as 19 October 2018.

The company had been due to make its debut on London's junior AIM market today [FRI] but said yesterday that it would instead target mid-October.

Market sources said Green Man Gaming had cut its expected valuation to around £70m. The company, which as recently as Wednesday night said its float was "still very much underway", declined to comment.