Mark Crorigan Has done it again. Business secrets of the Pharaohs is a phenomenal book.



The first thing to note when discussing the business secrets of the Pharoahs is an acknowledgement that their era was so completely different from our own that almost all cultural, political and particularly business parallels we draw between the two eras is bound, by their very nature, to be wrong.



Although the publishers of the book (British London) did a terrible job because the print runs into the binding

Mark Crorigan Has done it again. Business secrets of the Pharaohs is a phenomenal book.



The first thing to note when discussing the business secrets of the Pharoahs is an acknowledgement that their era was so completely different from our own that almost all cultural, political and particularly business parallels we draw between the two eras is bound, by their very nature, to be wrong.



Although the publishers of the book (British London) did a terrible job because the print runs into the binding and the pages aren't properly spaced. It looks more like a printout than a book. And there are some typos in the boook.



Apart from that, I have little to complain about the content of the book. The book takes a unique approach by Comparing the Pharoahs and their economic styles to modern China and USA.



I really liked the parallel Crorigan draws between Manutohep and Branson ( Branson has been represented by a hieroglyph)



The bottom line of the book would be that all business decisions today should be made keeping in mind how they'll be viewed 3000 years down the line. The pyramids for example - at the time maybe a not so wise investment. But add to that slave labour and 3000 years later, the pyramids are really proving to be a good business decision. Because the pyramids are after all not just a tall big rock structure. The pyramids are what is today called a Trademark. The pyramids were ancient brands. Today, the swish represents Nike and all sports lifestyle. Similarly the pyramids always have and always will continue to represent The Egyptians. And as Phil Knight himself might tell you, no amount of investment done for brand extention is too big.



By drawing these and many more parallels, Crorigan gives us a fresh new perspective.



I eagerly await Mark's next book which he says is going to be about Napoleon and the Internet.



All in all, a fresh perspective. Highly Recommended.