An embarrassing blunder in material to be used in a Federal tourism campaign — where a couple are pictured at Kings Park watching the sun set in the east — will be corrected before it is distributed.

The image is part of a campaign to be launched today by Federal Tourism Minister Simon Birmingham to lure Brits to Australia by showcasing lesser-known and relatively untapped tourist spots.

When alerted to the mistake by The West Australian — the sun sets in the west — a spokesman for Tourism Australia said it would be fixed before it was released on social media.

The UnDiscover Australia campaign will feature several images of WA destinations.

Camera Icon The reality of sunset in Kings Park. Credit: Simon Santi

But WA Tourism Minister Paul Papalia said WA was being left out of too many east coast-centric tourism campaigns. He will raise the imbalance when he meets Mr Birmingham in Launceston this morning.

“The east coast has experienced a tourism boom, which is understandable given the profile and attention Sydney and its neighbouring cities receive when the Federal Government markets our country to the world,” Mr Papalia said. “WA does not benefit in the slightest from those east coast-centric marketing campaigns.

“We are now calling on our Federal counterparts on both sides of politics to ensure WA is given a comparable amount of market time.

“We are the western gateway to the country and as air space and accommodation reach capacity in Sydney and Melbourne, Perth and our beautiful regions will help Tourism Australia continue to grow visitor numbers.

“Now is the time to invest in tourism in our great State.”

Mr Birmingham rejected the suggestion WA was ignored, citing the UnDiscover Australia campaign as another example where WA was featured.

“We already see more than 149,000 British travellers head to WA each year, injecting more than $277 million into the local economy,” he said. “But we think there is huge potential to expand the tourism appeal of WA through this campaign.

“The more British tourists we can lure to WA the more cash they will splash in local businesses which helps to boost the economy and create more local jobs.

“Australia has a strong reputation with British travellers as a beautiful destination with friendly people, however we must continue to expand our appeal.

“This campaign is about showing prospective travellers that Australia has even more to offer than the Reef, the Rock and the Bridge.”

Britain is the latest market to be targeted in the UnDiscover Australia campaign. The original focus was a$10 million campaign in India, Singapore, Malaysia and Indonesia, with Japan later.