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Give him seven for the touchdown and full points for style on the ensuing celebration.

It’s the 10 penalty yards incurred by the ever-imaginative Duke Williams that his head coach is not all too over the moon with.

Before the Canadian Football League’s leading receiver even made it through the sandwich board advertisement in the end zone of Commonwealth Stadium on the way to a 40-24 win over the Montreal Alouettes, head referee Al Bradbury was tossing a flag for objectionable conduct.

It’s the second one this season for Williams, who was deemed to have used his own waist towel as a prop when he sat down in the end zone and tied it around his neck, a la bib, on one of his previous five touchdowns on the season, which had him tied for the league lead with teammate Derel Walker on Saturday.

“All I’ll say is the league has a policy that says you cannot use a prop, and we’ve talked to him about that now after the first game he got called with his towel,” said Eskimos head coach Jason Maas. “I didn’t know the towel could be used as a prop, but he found out the hard way that it is.