Amazon has a big hardware launch party today, and on the TV-side of things, the company is launching a new Fire TV. It's $69/£70, has a new form factor, and has 60FPS 4K HDR support.

4K HDR is a big deal for Amazon since the company is actually producing 4K HDR content. Before today, it wasn't possible to use Amazon hardware to watch Amazon shows like The Grand Tour in their full HDR glory. Now, Amazon finally has a comprehensive HDR hardware and content solution it can pitch to customers.

The form factor of the new Fire TV is different from its predecessor. The previous Fire TV was a set-top box designed to sit on a piece of furniture like a cable box. This new Fire TV looks a lot like a square version of a Chromecast —a box of electronics hangs off the back of the TV via a super-short HDMI cable. This works much better for clean wall-mount installations, a favorite setup of cord cutters.

The new Fire TV also comes with an Alexa voice remote. Besides handling the remote control duties, it also has a microphone, giving users access to Alexa voice commands and skills.

Under the hood there's a Amlogic 1.5GHz SoC with four Cortex A53 cores, a Mali450 MP3 GPU, 2GB of RAM, 8GB of storage, an 802.11ac Wi-Fi connection, and Dolby Atmos support. And, of course, since it's a Fire device, under the hood it runs an Amazon-built fork of Android with all the usual apps and games from Amazon's Fire TV app store. The only port is a rear Micro-USB port, which Amazon's spec sheet notes is used "for power only."

The launch date is October 25, but the device is available for pre-order now from—you guessed it!—Amazon.