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A new east London pop-up café called London Eau is to sell water from the River Thames.

London Eau will offer a variety of flavours from the capital’s river, including Limehouse, Lambeth and London Bridge, claiming to offer “an exclusive opportunity to drink in the history of the city”.

Launching on April 15 in an east London location to yet be confirmed, the start-up claims to offer “nature and nutrients that really make up the character of our city”.

Business founder Thomas Lafoulle, who was born in Paris but now lives in Shoreditch, said: “if it’s that energising, creative boost you need, we’d recommend Limehouse.

“Water from the London Bridge range is probably more for when you’re not quite feeling yourself and you need a classic little kick or buzz.

“And if you’re if need of something that’ll make you feel calm and laidback, take some Lambeth.”

Prices for the range start at £6.75 a glass, although London Eau assures the first 50 visitors to the café will be able to taste a sample for free before purchasing.

The business pledges to be ethical, says Mr Lafoulle, by swapping plastic bottles that often pollute the river for reusable glass jars.

He said: “We don’t just source our water locally – we also think it’s important to take care of the local environment.”

London Eau will also take an alternative approach to promoting its products, by advertising the pop-up with handmade posters and avoiding “the tired and too obvious social media”.

Mr Lafoulle says he was inspired by his younger sister April’s drawing from a school trip of the capital’s river.

In response to this story, Thames Water chief executive Martin Baggs said, "While we welcome the opening of market competition, we still consider Thames Water to be of far better quality and exceptional value."

Midday Update: Happy April Fools' Day! Did you fall for any of these stories today?

This video was filmed at the Artisan Gluten Free Bakery in Islington.