Commenting on the collection's design inspiration, Bamford remarked, "I do have military themed watch books on my desk, so I am definitely inspired by that but it was mainly following wearing our service watch on my own wrist that I was inspired. When I handed my own watch in for a service and put on the ‘service watch’ I fell in love with it, and also our clients were fans of it and wanted to buy it. I knew we had to create a watch which developed and improved the original design and I love the different dimensions it offers."