This Sunday, television's biggest stars will gather at the Microsoft Theater in Los Angeles to celebrate the best and the brightest in the industry.

All the A-listers will be there—Claire Danes! Tina Fey! Tom Hiddleston! They'll don thousands of dollars' worth of loaned (a.k.a. free!) gowns, tuxedos, shoes, diamonds and purses, and will spend the evening sipping on the finest champagne at the industry's most exclusive parties. But that's not all of the perks the celebs will be enjoying.

The swag bag is one of award season's most time-honored tradition. Since the dawn of man, or at least since the dawn of TV, actors and actresses have been getting their paws on loads of free crap to either supplement their trophy winnings or pad their pockets after a disappointing loss. Some folks out there may be wondering just where the fairness lies in the richest people in our country getting to enjoy a sack full of free stuff, but such is the nature of the business. If we wanted cool gifts, we should all just get into the television business.