Hawthorn president Jeff Kennett has taken aim at the AFL, declaring the Hawks' Tasmanian-based supporters have not been given the "recognition" they deserve in the 2018 fixture.

In a missive sent to club members on Wednesday, Kennett also revealed the club's plans to become the first to 100,000 members.

Jeff Kennett says Hawthorn must begin the new campaign better than it did this year. Credit:Darrian Traynor

The Hawks will play four home matches in Launceston next year, against St Kilda (round six), Port Adelaide (round 11), Gold Coast (round 14) and the Brisbane Lions (round 17), although the latter could boast the subplot of Luke Hodge facing his former side for the second time.

The Hawks have long wanted a heavyweight Melbourne-based club to make the trip south but that again won't happen next year.