Three easy steps to help you move your campaigns to UAC

Review your current AdWords app promotion campaigns: log into AdWords > click the Ads tab and identify your top performing text, banner and video ads.

Tip: export your campaign performance to make it easy to determine baseline UAC bids.

Create a new UAC and set the right performance goal: build a new UAC by clicking the +Campaign drop-down menu from the "Campaigns" tab > select Universal app. Copy and paste any top performing creatives, especially images and videos, into your new UAC.

Set up AdWords conversion tracking through Google Analytics for Firebase, Google Play or one of our third-party App Attribution Partners to find more of your high-value users. Learn more

Then, choose the bidding option that best supports your business or campaign goals:

Throughout the day, when people want to go somewhere, watch something, or buy something, they reach for their mobile phones for help. And it's often a mobile app that delivers what they need — whether it's a new pair of running shoes or puzzle game to pass the time during a flight delay.We launched Universal App Campaigns (UAC) two years ago to make it easier for you to grow your app business. UAC uses Google’s unique machine learning technology to help find the customers that matter most to you, based on your business goals — across Google Play, Google.com, YouTube and the millions of sites and apps in the Display Network.Since then, UAC has delivered unprecedented growth and app engagement for developers and marketers. Advertisers that optimize for in-app actions with UAC, on average, drivemore conversions per dollar than other Google app promotion products.Starting on October 16th, all new app install campaigns created in AdWords will run on UAC. Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible.