A trio of well-established poker pros each announced new sponsorship deals Friday with Nevada based online poker site Ultimate Poker.

Jonathan Little, two-time WPT Champion and author of the popular Secrets of Professional Tournament Poker series, announced via Twitter that he “signed with @ultimatepoker and will now be representing them + playing a ton on the site.”

At the same time former Full Tilt Red Pro and PokerStars “Big Game” standout William Reynolds wrote that he “Toured @UltimatePoker’s office today..Professional environment with an expert team.. Looking forward to repping UP this WSOP”

Finally, bracelet winner Jason Somerville,posted a photo of himself sporting the Ultimate Poker patch standing next to UFC President Dana White happy to be a “part of a whole new family.”

The trio join lead Ultimate Poker brand ambassador Antonio Esfandiari as well as poker professional/amateur fighter Terrance Chan in representing the site.