You went on to design the CD packaging for P.O.S.’ Never Better, and to design Gayngs’ iconic symbol.

ETC: Never Better was the biggest [album design project]. I had a number of projects with Building Better Bombs—those were the first ones. I was working with a friend of mine, Greg Hubacek, who was deeper into the hip hop realm. Did a mixtape with Plain Ol’ Bill. Fort Wilson Riot were friends of mine and I did some stuff with them. We’re all connected.

With this project, your imagery is so esoteric that it allows the person looking at it to come up with their own reference points and their own associations. So I don’t know if it’s fair to start with discussing process. You are obviously trying to protect whoever is seeing this imagery from having the images defined for them.

ETC: Well in a way I think talking about process avoids telling you what it is supposed to be in the end, as opposed to just telling you what it’s supposed to be in the end!

AA: Our desks are pretty close, as far as process is concerned.

When Justin Vernon invited you to do this, did he play music for you? Did you bring your own ideas because you’ve worked with him in the past?

ETC: Uri (Director of TU Dance) and Justin had been in touch and Justin had been talking about the project. And in their conversation, the 22, A Million lyric videos came up, just as an, “oh, it would be great to have this component present in the collaboration.” So it was brought up to us and just hearing about it was exciting. Something that no one involved had ever done before. [Uri and Justin] were able to get together for a session before we were able to be around for it. So we kind of got some videos of the dance’s progress and we were given kind of audio sketches. That’s what we were initially given. So at that phase of it, there was very little hard direction for us. So I was familiar with some of the songs, and some of the songs were new material. There were loose notes about how this thing could be. But it wasn’t until we got together, all of us in the same place, that we were able to see some of the dance take form in the space with the music being played live, and then we received an actual set of notes from the choreography. Uri has this vision of this whole thing in a way. He’s the one that has the whole dance in mind and knows what all the dancers are doing for the whole show. He has listened to all of the music and knows it inside out, as far as the outline of it is concerned. As far as what the performance on stage is, and how it relates to the music, he kind of has the conductor hat on. So getting notes from him proved to be really important.