BrewDog has a new partnership with the Columbus Blue Jackets that will make the company's locally brewed beer available during hockey games, along with other promotions of the beer brand.

The Scotland-based brewer said on Wednesday that this is its first U.S. sports partnership, following the company's opening of a U.S. headquarters in Canal Winchester.

"Our BrewDog bars in Nationwide Arena will mark one of our first awesome partnerships in Columbus, and we could not be more excited about collaborating with the Blue Jackets," said BrewDog co-founder James Watt, in a statement.

Starting in the fall, BrewDog beer will be sold at Nationwide Arena during games and at special events through two portable vending stations. Customers can buy the company's flagship Punk IPA, among other BrewDog beers.

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The agreement between BrewDog and the Blue Jackets — whose financial terms and time frame were not disclosed — includes the brewer's sponsorship of a digital feature showing dogs adoptable through the Capital Area Humane Society, among other promotions.

Several other beer companies, including Labatt Brewing and Anheuser-Busch, have promotional deals with the Blue Jackets. Partly because of this, BrewDog is not going to be listed as an official beer of the team.

Ryan Shirk, the Blue Jackets' vice president of corporate partnerships, said BrewDog has appeal to fans because of the local brewing operation and the growing demand for craft beer.

BrewDog wants to "stamp their home ground here," he said. "To do that with their home hockey team is really beneficial."

dgearino@dispatch.com

@dangearino