A law heralded by lawmakers as easing state restrictions on selling wine in Pennsylvania was approved this week, clearing the way for "by-the-bottle" licenses for hundreds of businesses that already sell beer.

That means a long list of grocery stores, hotels and restaurants.

But if the consumer thinks that means better prices are on the way, not so fast, according to Jason Malumed, a partner with MFW Wine Co., which imports and distributes in Pennsylvania, New Jersey, and New York.

The biggest problem to cheaper wine -- and alcohol, in general -- is the middle man remains: the Pennsylvania Liquor Control Board.

Malumed stopped by NBC10.com on Friday to talk about what still needs to be done if Pennsylvania wine lovers are going to get the best prices and easiest access to good vino. Here's his interview.