Love Island showed it had learnt the lesson of Simon Cowell’s mistake with Susan Boyle on Britain’s Got Talent – namely, not trusting the public. Except to mess things up that is.

The BGT final back in 2009 was meant to be a coronation for Cowell’s cash cow only for viewers to scupper her/his big marketing opportunity by voting for Diversity, of all things a bloody dance troupe (far less lucrative).

A decade later, for a couple of days in Week Seven of on Love Island, the possibility flickered of a couple finally emerging that could challenge Tommy Fury & Molly-Mae.

In for the win: For a couple of days in Week Seven of on Love Island, the possibility flickered of a couple finally emerging that could challenge Tommy Fury & Molly-Mae

Ovie and Amber were clearly Just Good Friends but so great together (not to mention so great-looking) that a tide of popularity and support swept the internet.

One of the clips to go viral on Twitter saw Ovie earnestly declaring: ‘Amber is the realest person I’ve met in here’, adding movingly: ‘it’s a privilege to have a friend like that.’

The picture of Ovie tenderly kissing Amber’s head meanwhile left fans swooning.

With the finish line just a few weeks away, the prospect of Tommy & Molly facing some serious competition for the £50, 000 prize money (along with all the publicity for the winners accompanying it) resulted in a predictable reaction from the show’s producers: they put a stop to it - immediately splitting Ovie & Amber up.

When three new beauties entered the villa, as luck would have it, the two girls (India and Harley) chose Ovie to go on their debut dates with while Greg followed the last newcomer Chris by asking out (you’ve guessed it) Amber.

As a consequence, equally purely by coincidence, Amber ended up in one of the show’s many ‘love triangle’ – (away from Ovie) with Michael coming back into play. Also as luck would have it, he was single again after Joanna had been eliminated.

‘It doesn’t mean anything !’ Michael insisted (about Amber and Greg coupling up) – probably the only salient, reasonable, thing he had said all week.

Popular: Ovie and Amber were clearly Just Good Friends but so great together (not to mention so great-looking) that a tide of popularity and support swept the internet

Conspiracy theorists in the audience might argue Amber & Ovie’s ‘break-up’ meant they had met the same fate that befell the previous two pairs to have any genuine connection (and so any real chance of rivaling the favourites for the prize money).

After seven weeks, the couple in this series with the most chemistry was still either Lucie & Joe or Curtis & Amy, both of whom were more convincing than Tommy & Molly Mae.

But now not only were these two couples not together, three of the individuals weren’t even on the show anymore. What are the odds eh?

The circumstances leading to Joe’s exit were certainly…unexpected. (The others voting him & Lucie as ‘the least compatible couple’ – when they were arguably the contrary.)

Lucie (probably the most popular/relatable female in this year’s line-up) soon followed when, even more surprisingly, none of the male contestants made much effort to hook up with her.

Curtis meanwhile was even more shocked than we were when his ‘head was turned’ in Casa Amor – shattering his seemingly solid six-week relationship with Amy for a woman he didn’t actually manage to pair up with. In fact even Jourdan thought he should stay with Amy.

'They put a stop to it': With the finish line just a few weeks away, the prospect of Tommy & Molly facing some serious competition for the £50, 000 prize money resulted in a predictable reaction from the show’s producers

The net result was that at the end of Week Seven we had the following couples: India & Ovie, Amber & Greg, Harley & Chris, Francesca & Michael,

Belle & Anton, Anna & Jordan, and Maura & Curtis: not one of them a strong pairing.

The first four had only just met/got together in the last few days while Anton and Maura had lusted over several other Islanders already. Anna and Curtis seemed better suited to Ovie and Amy respectively.

Which just left Tommy Fury & Molly-Mae. The most famous contestant and the one with the biggest Instagram following: this year’s Dani Dyer basically, but doubled.

They actually make a nice couple and seem quite good together. Almost too good…

The fact that they’ve never had a single argument for example seems unlikely, but if they did we probably wouldn’t see it.

Consequence? Amber ended up in one of the show’s many ‘love triangle’ – (away from Ovie) with Michael coming back into play. He was single again after Joanna had been eliminated

Since they got together a month ago, the only time they’ve trended on Twitter was because a tide of viewers were asking why Tommy & Molly hardly ever featured anymore.

Either the producers didn’t want them to lose their allure or they were just too boring.

It had always been suspicious - the way that Tommy had magically become besotted with Molly the INSTANT he had chosen her over Maura, never even looking at the Irish siren again let alone being tempted to stray with her.

Tommy and Molly’s gushing declarations of love for each other have certainly become incessant. But they’re not really fooling anyone.

On the contrary, increasingly, they just look like evidence that they’re protesting too much.

Unlike Susan Boyle though, nothing can stop them winning.

Couple: Tommy and Molly’s gushing declarations of love for each other have certainly become incessant. But they’re not really fooling anyone

These were the best/worst moments in Week Seven:

BEST ‘BANTER’ 1

‘What do you do for a living?’

‘I’m a puppeteer.’

‘That’s amazing!’

- India pulls Chris’ string, I mean chain

BEST ‘BANTER’ (runner-up)

‘Puppeteer’s not my real job. I’m a dentist.’

‘Are you actually?!’

‘No I’m a model’

- India pulls Chris’ string/chain again

WORST ‘CHAT’

‘Tell me a bit about basketball. What are those things called?’

- Harley to Ovie – about hoops, slam-dunks, you name it

WORST ‘CHAT’ week seven: Harley to Ovie – about hoops, slam-dunks, you name it

BIGGEST POSEUR

‘Would I want it to go the other way? Yes I would. Has it? No…1’

- Has Michael started asking himself questions and answering them - as if he’s a footballer giving an interview or a celebrity already rather than a fireman? Yes, unfortunately

BIGGEST POSEUR (runner-up)

‘The situation I’m in now has given me time to clarify how I feel. I realize I actually do like Amber’

- Michael pontificating about his feelings to, um, Amber

BIGGEST HOLE DIGGER

‘I didn’t even put my tongue in her mouth!’

- Anton protests to Belle who objected to the way he kissed Anna in the challenge. Or rather, snogged her

Biggest hole digger: Anton protests to Belle who objected to the way he kissed Anna in the challenge. Or rather, snogged her

WORST EXCUSE

‘I didn’t want Amber to move anywhere because it would save her feet – the girl was wearing heels!’

- Michael claims he was not being aggressive but considerate when he told Amber to ‘sit down’

BIGGEST EGOTIST

‘I’m in a difficult situation…Don’t start rolling your eyes and stuff’

- Michael to Amber after she tearfully complained his hostile manner always made her feel ‘like s**t’

WELL SHE SAID IT AWARD

‘I feel like I wasn’t engaged in the conversation’

- Amber about Michael’s long-winded, tenuous, ‘apology’, mostly because she wasn’t

BIGGEST EGOTIST: Michael to Amber after she tearfully complained his hostile manner always made her feel ‘like s**t’

MOST NAUSEATING HOGWASH

‘You haven’t made friends in here, you’ve made family in here!’

- Curtis consoles Michael after Joanna’s departure

MOST STEREOTYPICAL BOXER

‘I don’t know what common denominator means darling. In my whole life I’ve never heard of that. So please speak to me in old English’

- Tommy rejects Molly’s denial that she’s solely to blame for their failure in the challenges. Mostly because he couldn’t understand it

MOST TENUOUS ANALOGY

‘I have got a bit of a David and Goliath situation. But then David did win so maybe I have to get the slingshot out and fire some emotional chat’

- Chris on his chances of defeating Ovie and winning possession of India (not that one)

LEAST COMPLICATED QUESTION

‘Who’s very horny? I know I am!’

- Maura. Who else?