There’s no doubt that Marvel’s Black Panther—the second mainstream superhero movie featuring a black hero—was monumental for black America and was a celebration of black excellence. So when Forever 21 decided to use a white model to sell a “Wakanda Forever” sweater, people were understandably upset.

Here’s a photo of the model wearing a sweater with a slogan for the fictional Sub-Saharan African country of Wakanda, the home of the Black Panther.

Forever 21

This content is imported from {embed-name}. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

After the company tweeted a link with a picture of the model, Twitter was quick to tell them it was incredibly tone-deaf.

This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

How tone deaf do you have to be to choose this model for that sweater? Do better white people! — So tired (@Iammo_25) December 18, 2018

This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Of course, there are some people who think there’s nothing wrong with using a white model to sell the sweater. Plus, some were way more upset because they didn’t like the design. One user wrote, “It’s dope that after years of black kids wearing Superman and a host of white heroes, a black hero is right there in the mix.”

This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Soooooo...it doesn’t bother me that a white person is wearing that Wakanda Forever sweater. I think it’s dope that after years of black kids wearing superman and a host of white heroes, a black hero is right there in the mix. — Melanie Dione (@themelaniedione) December 19, 2018

This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

It bothers me that the sweater is ugly AF. And I know it’s an ugly sweater, but what are those colors? A black, purple, and gold combo would have been just fine. — Melanie Dione (@themelaniedione) December 19, 2018

Forever 21 clearly heard about the controversy because it has since issued an apology. As the clothing company of your high school days removed the photo from its site, it issued a statement to The Hollywood Reporter. The brand said, “Forever 21 takes feedback on our products and marketing extremely seriously. We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way.”

Shannon Barbour News Writer Shannon is a news writer at Cosmopolitan.com, and when she's not obsessing about Cardi B, she's thinking about Justin Bieber and still trying to memorize Beyoncé's Beychella choreography.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io