PHOENIX — The creators of one of the nation’s largest music festivals are looking to bring the same spirit of music, arts and culture to the Valley with the Lost Lake Festival.

The Lost Lake Festival will take place from Oct. 20 to the 22 at Steele Indian School Park in Phoenix. It’s set to feature more than 40 music acts on multiple stages, local food and drink, various artists and interactive games.

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It will be put on by Superfly, a production company that has created Tennessee’s famed Bonnaroo Music and Arts Festival and the Outside Lands Music Festival in San Francisco.

Superfly co-founder Rick Farman said the company is excited to bring a new cultural experience to the Valley and hopes it can create inclusiveness through different artistic mediums.

“[Lost Lake will be] about creating opportunities that are beyond the bands on the stage, that really make this a cultural experience,” Farman said. “We feel [this] will be embraced by the entire community.”

Farman said the festival will be an opportunity to highlight local bands and artists, as well as create more economic opportunities for the Valley.

“We want this to feel like it’s Phoenix’s festival and it’s the Valley’s festival and that means trying to get as many local artists involved as possible,” he said. “What we do this year is just the start of where we’re going to go with this thing.”

At the end of the day, Farman said, Lost Lake Festival will be entirely centered around the community.

“We can do our best to put out to the community what we think would be a beneficial experience for everybody,” he said. “If people embrace it, then we are committed to working hard to make sure it is professional, inclusive and as quality as anywhere else.”

The lineup and ticket prices for the festival have not been announced, but interested concertgoers can sign up for updates on the festival’s website.

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