NFL Commissioner Roger Goodell wanted Super Bowl LIII viewers to know that he is down with the scene when it comes to the progressive left’s social justice agenda.

In fact, the NFL ran a PSA-style video during the broadcast of the Super Bowl touting Goodell’s participation in social justice events in Atlanta, where the game was held.

A narrator said: “Throughout the week, the NFL and its partners hosted a series of community and social justice events, including this civil rights tour of Atlanta, with Reverend Dr. Bernice King. Current and former players also engaged in dialogue about today’s critical social justice issues with community leaders.”

On Thursday, Commissioner Goodell, Atlanta Falcons owner Arthur Blank and former NFL commissioner Paul Tagliabue where joined by King, the youngest daughter of the civil rights legend during a visit to the Martin Luther King Jr. National Historic Park, according to Atlanta Magazine.

That visit was featured in the video above.

What the video doesn’t tell viewers is the Players Coalition met with local leaders also, awarding $2 million to six social justice organizations, the magazine reported.

Today in Atlanta, we had the opportunity to participate in court hearings and closed-door meetings with local legislators/elected officials. In 2018, Atlanta eliminated the cash cash bail. In just a year, the city jail population dropped from 700 people to 130 on average. pic.twitter.com/Styfn0uZTq — PlayersCoalition (@playercoalition) January 31, 2019

The Players Coalition was formed in 2017 to advocate for social justice causes and is a byproduct of the national anthem protests that took the NFL by storm.

The NFL responded in December 2017 to the more radical elements of the game who were disrespecting the national anthem by taking a knee, granting $90 million over a seven-year period to left-wing social justice organizations.

Super Bowl LIII appeared to be the NFL’s latest down payment in appeasing the hard left, as the league shoved a divisive race-driven message down the throats of the big game’s viewers at every opportunity.

All about race: NFL shoves left’s radical social justice agenda down throats of Super Bowl viewers https://t.co/jGVyRzGvN5 pic.twitter.com/rqqfKSUYqD — Conservative News (@BIZPACReview) February 4, 2019

With all the problems Goodell has with atrocious officiating and rule changes under his tenure that continue to strip away at the game’s appeal, he’s not the most popular fellow with football fans.

The commissioner may not be keen to tell you, but thousands of fans in New Orleans took to the street on Sunday in protest of a missed penalty in the NFC Championship game between the Los Angeles Rams and the hometown Saints.

The oversight almost certainly cost the Saints a Super Bowl appearance in favor of the Rams — that the officials involved had ties to Southern California was of no help.

Balcony video of @Saints fans second-lining down Decatur street in downtown New Orleans ⚜️ pic.twitter.com/BfsrP7CTrh — Caroline Gonzalez (@carolinegonzo34) February 3, 2019

Goodell’s unpopularity was apparent at the trophy presentation after the game.

“In what has become something of a tradition at the Super Bowl, the crowd booed league commissioner Roger Goodell during the Vince Lombardi trophy presentation,” The Hollywood Reporter reported Sunday.

If you listen closely you may hear the booing in the video below:

The booing of Goodell is much more pronounced in videos shared on Twitter:

Listen to Patriots fans in Atlanta boo Roger Goodell and then rejoice when Robert Kraft takes over the mic. @boston25 #SuperBowl2019 #SuperBowlLIII #SuperBowl pic.twitter.com/f9zuC4vGxn — Jason Law (@JasonLawNews) February 4, 2019