Supriya Sridhar is an editorial intern with Politico Magazine.

Legend has it that the young civil engineer who laid down the route for San Francisco’s Market Street in the 1800s so enraged people with the street’s unusual width that a mob chased him out of town. More than a century later, Market Street is one of the city’s key arteries, a wide boulevard on which the city’s historic streetcars jostle with buses, taxicabs, private passenger cars, Uber and Lyft rides, delivery vehicles and thousands of people biking every day. During peak hours, there are 100 buses running in either direction.

But Market Street is also the center of something traffic officials somewhat ominously refer to as the “High-Injury Network,” a collection of about 13 percent of the city’s streets that accounts for three-quarters of the serious and fatal traffic injuries. From January through April, 11 people have died in the area.


“Market street is the spine of San Francisco,” Brian Wiedenmeier, the executive director San Francisco Bicycle Coalition said. “There’s a lot going on already. The last thing we need is more vehicles.”

Our award-winning What Works series travels the nation to highlight cities finding fresh solutions to big national challenges. Starting this issue, we’re tackling one big idea every other month, starting with the plague of traffic. Read more.

Next year, the car traffic that has made Market Street so clogged for decades—and also hazardous—should be gone.

Better Market Street, a project organized by six San Francisco city agencies, will transform 2.2 miles of the famous corridor, between Steuart Street and Octavia Boulevard, into a pedestrian oasis. The renovations will feature sidewalk level bikeways, wider public transportation boarding islands and improved sidewalks.

The 2nd ave double bike lane | Mark Peterson/Redux Pictures for Politico Magazine 13 Big Ideas to Improve Transportation in Your City

By Emily Goldberg

Mark Peterson/Redux Pictures for Politico Magazine Seattle and the Dream of the Car-free City

By Erick Trickey

Cities have been wrestling with what to do about traffic since the moment cars first careened onto the scene. And pedestrians often paid the price as planners devised street systems that made it easier for more and more cars to get around and shunted the people to the margins. Reversing this trend at a moment when younger, less car-dependent workers are flocking to cities has been a challenge. Other cities around the country have experimented with pedestrian-first planning. The Lincoln Road Mall in Miami Beach has existed since 1960, for example; and while it’s popular, it’s just eight blocks long. Boston pedestrianized short stretches of two downtown streets years ago, and Charlotte, N.C., is implementing a comprehensive downtown plan that will turn regular streets in pedestrian-only zones on the weekend. San Francisco’s Market Street makeover, though, is far more ambitious.

At the meeting of Hollywood Blvd. and Highland Avenue in Los Angeles, a diagonal crosswalk was installed to improve the experience for pedestrians. The intersection, once one of LA’s most dangerous for pedestrians, was the first "Vision Zero" project in the city. | City of Los Angeles Department of Transportation

***


It was proposed nine years ago — “Unfortunately, San Francisco has a history of these kinds of big projects taking an incredibly long time to come to fruition,” said Wiedenmeier, who has been working on this for the past decade — and things picked up speed in 2014, when the city embraced an initiative called "Vision Zero," aimed at eliminating car-related fatalities by 2024. In 2015, the city established turn restrictions on Market Street, dissuading cars from using the thoroughfare.

Better Market Street is scheduled to break ground in the summer of 2020. The project still has some final administrative hurdles to overcome, making some supporters impatient. Earlier this month, nearly 100 protesters showed up on Market Street to support the initiative. Wearing bright-yellow T-shirts with bicycles , they demanded speeding up the project’s approval process.

“There is a desire from, I think, everyone to start construction as soon as possible,” Cristina Olea, project manager for Better Market Street, said. “We want a safer street. We want to reduce crashes. We also want people to feel comfortable walking or biking along Market Street.”