In an op-ed, Quartz's Mike Murphy writes that Apple Watch, the Cupertino-based company's first wearable device, hasn't been the success the company was hoping it to be . Apple unveiled the Apple Watch alongside the iPhone 6 at a media conference in September 2014. It wasn't, however, until April 2015 that the company began selling it. The Apple Watch has received a mixed response from people. While some have found the design premium-looking , almost everyone has complained about the battery life. Many have found the health-centric features of Apple Watch useful. though the lack of apps, in general, is a downer for many . Apple, which usually doesn't miss boasting sales number, remains tight-lipped on exactly how many Apple Watch units it has sold. Murphy writes:Do you own an Apple Watch? If not, are you planning to purchase one? Those who own it, what features do you like in the Apple Watch that you think other watches cannot offer.