1 of 1 2 of 1

If you watched the widely viewed and graphic video of hunters shooting a wild grizzly bear and then laughing as the mammal rolls down a snow slope, there's a good chance you were horrified by what you saw.

Earlier this month, the bloody video was posted on Facebook by the B.C.-based Wildlife Defence League, which is opposed to the province's grizzly hunt.

Now a Vancouver-based group is offering a $2,500 reward for tips leading to the prosecution of the hunters under Canadian or B.C. regulations.

In a news release, the Association for the Protection of Fur-Bearing Animals suggests the kill was filmed in British Columbia, Yukon, Northwest Territories, or Alaska.

“There is a lot we don’t know about the individuals in this video,” Michael Howie, spokesperson for the Fur-Bearers, said in the release. “But the behaviour of the speakers and the treatment of the bear warrant investigation. We need the public to watch the video, listen to the voices, and provide information to authorities.”

Howie added: “It’s possible that the killing of this bear was lawful. That does not mean, however, that no criminal or wildlife act violations occurred. We need a full, formal investigation to take place – and we need Premier Christy Clark to recognize that the public will not stand for these atrocious actions, regardless of the policy of the day."

Tips can be phoned into the B.C. SPCA’s tip line at 1-855-622-7722.