In what looks like a case of bringing coals to Newcastle, Domino’s Pizza Inc. has opened a store in Milan, Italy, with plans for another three by year-end.

The U.S. pizza franchise’s new Italian operation is being spearheaded by Alessandro Lazzaroni, a 36-year-old entrepreneur who recently headed the premium Italian bakery Galbuser. Lazzaroni holds the master franchise rights to Domino’s under ePizza SpA.