Michter’s Set For Fresh Round Of Upscale Rollouts

Michter’s Distillery is bringing back its Michter’s US 1 Toasted Barrel Finish Bourbon in October. The whiskey, which receives an 18-month finish in a second barrel that’s lightly toasted and not charred, was on the market last year at $48 a 750-ml. before supplies ran out. It will be re-released this fall at $53, says Joseph Magliocco, president of Michter’s and its parent company, Chatham Imports Inc.

Magliocco tells SND that a Michter’s 20-year-old Bourbon also will be released in October at $600, replacing a 25-year-old that’s now gone off the market. In addition, Michter’s Celebration Sour Mash, last released in December 2013 in limited quantities at $4,000, might become available again next year—and probably at higher prices, as some retailers sold the Celebration Sour Mash at prices surpassing $8,000 last year before supplies ran out. “We have the stocks at this point to do Celebration again,” Magliocco says.

Tagged : Chatham Imports Inc., Michter's Distillery

Get your first look at 2019 data and 2020 projections for the wine and spirits industries. Order your 2020 Impact Databank Reports. Click here.