The largely forgotten Cinema Now movie streaming service, once acquired and then sold by Best Buy, appears to have launched a promotion in cooperation with Roku… that seemingly announces the Roku 4. Or a line of 4k Rokus. Hard to tell if this is a clerical error or true indicator that a Roku 4 set-top and 4k-streaming Roku TVs will be available real soon. But the timing certainly seem reasonable.

Of course, given what Amazon is doing with the new Fire TV and what Apple has neglected with their new hardware, I’d think an upgraded Roku would feature 4k UHD streaming resolution (in conjunction with beefed up processing power and memory).

UPDATE: By way of UKRokuChannels, the evidence continues to mount that Roku 4k is nearly here…

UPDATE 2: New Rokus just passed thru the FCC. Given the documentation, I’m guessing it’s possible the 2015 Roku 2 & 3 could both be upgraded to new 4k hardware and that perhaps there is no actual “Roku 4.” It’s also possible these are a coincidental and minor hardware refresh of existing models — the plot thickens…

UPDATE 3: What I believe to be the “real” Roku 4 (4400) has just passed thru the FCC. From the filing itself, we’ve learned it gains new wireless capabilities, including Bluetooth and dual band WiFi with support for 802.11 a/b/g/n/ac. Beyond that, we see a brand spanking new reset button – which could give a sense a scale and might suggest the Roku 4 is larger than than the existing Roku 2/3. Of course we assume this Roku 4 will stream 4k content and, rumor has it, that it’ll also pack a beefed up 2GB of memory. If the filing isn’t proof enough of a new unit, a 4400x has been showing up in app developer usage logs.

UPDATE 4: AFTVNews has turned up a new box … which we now know for certain is called the Roku 4. Of course, we still believe it’ll feature 4k streaming. But hopefully there are some other things going on here worthy of an upgrade, as Roku remains my preferred streamer.

(Thanks AeroR1, via L7AV)