Doritos turns up the heat with the launch of new the Doritos Blaze, which arrives in dark purple packaging emblazoned with thermal imaging handprints and flaming chips.

Doritos describes the new chips as having a “complex flavor and heat that builds as you crunch.” According to the packaging, ingredients include garlic powder, onion powder, tomato powder and jalapeño pepper powder.

The brand is also promising to build on the “Blaze” flavor platform with the launch of even more hot and spicy products in the future.

Doritos Blaze can be found at retailers nationwide in 9.75-oz bags for a suggested retail price of $4.29 and 3-oz bags for a suggested retail price of $1.69 while supplies last.

Nutritional Information – Doritos Blaze (12 chips – 28g)

Calories: 140

Carbs: 17

Sugar: Less than 1g

Sodium: 180mg

Protein: 2g

Image – Doritos