The ATL rap master T.I. now calls for an end of Black support of Gucci.

(AllHipHop Rumors) T.I. calls for a full boycott of Gucci.

The rapper, know for his activism, is now one of the loudest voices calling for a a full boycott of Gucci, a popular luxury brand. Recently, the company was in a tsunami of controversy for a sweater that, when pulled up, shows the wearer having black face and big lips.

Gucci has since apologized for the sweater, as have other companies like H &M.

Tip flat our rejected the apology.

"As a 7 figure/yr customer &long time supporter of your brand I must say...Y’all GOT US f#cked UP!!! APOLOGY NOT ACCEPTED," he said on Instagram. "Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!!"

Tip had more to say on his live.

Meanwhile Prada has also found itself in a similar conundrum. The company touted a pocketbook that sported a Sambo like doll figure. Celebs like Spike Lee and activist Tamika Mallory have called for a boycott of Prada and Gucci.

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