In episode 13 of Rebrand Everything we redesign the KitKat logo and packaging. It's obviously a HUGE challenge to redesign something that's been using a similar logo for the last 80 years, trying to retain the recognition they have built whilst also showing the KitKat brand in a more modern style.

As we start with chaotic logo idea sketching we develop our options in Adobe illustrator until we have 5 options which can be voted on in our YouTube poll. Which one will be the #RebrandGang favourite?

Rebrand Everything is a logo design process YouTube channel that shows the logo design process from start to finish.