AP

Rams coach Jeff Fisher made an early exit from his post-game press conference following Sunday’s 31-7 loss to the Bengals. Before he left, Fisher said something that will generate plenty of attention.

When discussing a four-game losing streak that has seen the team plunge from 4-3 to 4-7, Fisher said, “Anyone who implies that it’s an effort issue and they can kiss my ass, OK? Because there’s no effort problems.”

Whatever the actual problems, there are plenty for the Rams. They looked to be poised to make a run at the NFC West crown after beating the Seahawks and Cardinals. But after convincing back-to-back wins over the 49ers and Browns at home, the Rams have fallen apart.

The struggles have sparked speculation in some league circles as to whether Fisher will survive this season, regardless of whether the team relocates. As the thinking goes, a move to L.A. could require a new coach in order to create buzz in the new market. Staying put, which will require some damage to be undone locally, could compel a coaching change if only to give the folks in St. Louis a reason for hope for whatever future there may be in Missouri.