Prior to gifting products to influencers, you need to have a gameplan. You need to know what you’re offering them, and more importantly, what you expect to receive in return. When sending product to influencers, you want to ensure that you’re giving them enough value that it’s worth their time. The rule of thumb our agency has is to ensure that the minimum influencer gifting value is $50. If your budget allows, you should try to provide more – upwards of $100 value will result in more appreciative influencers and better content. Remember, this is $50-100 in product value, your actual cost is much lower.

Speaking of appreciation, there are a number of little things that can go a long way with your influencer gifting. For example, a short, handwritten note personalized to your influencers of choice will strengthen the bond between you.