#AllTogetherBeer Initiative: Benefits Hurting Hospitality Industry

Breweries from around the world have taken a huge hit financially during the COVID-19 pandemic as did every worker in the hospitality industry as non-essential businesses remain closed. The sacrifice of closing brewery taprooms helps mitigate virus spread. If the infection rate is left unchecked, our healthcare systems risk collapse from the overload of patients to treat.

In an effort to raise funds for these hospitality workers left jobless or with reduced work hours, Other Half Brewing Co. (Brooklyn, NY) has launched the “All Together” initiative. It’s a global, beer collaboration project that’s a win-win all around.

“There is an inextricable link that binds together everyone in the hospitality industry. Brewers, servers, bartenders, bussers, dishwashers, GMs, buyers, chefs, owners—we are all in this together. In this industry, when one of us struggles, the rest of us pick them up. It’s baked into who we are” says Other Half founders: Sam Richardson, Matt Monahan and Andrew Burman. “It’s an effort to raise awareness and provide relief, even in the smallest way, to those who are struggling.”

#BeerForGood

The #AllTogetherBeer global initiative invites craft brewers to participate by providing the tools needed to make the beer at the lowest possible cost, including an open-source IPA recipe, artwork, and branded name. In exchange, the organizers ask that each participating brewery use the proceeds from beer sales as follows:

A portion given to support hospitality professionals in each brewery’s OWN community. The remaining should go towards keeping the brewery in business to weather this storm.

Other Half Brewing Co. will donate its #AllTogetherBeer proceeds to the Restaurant Workers Community Foundation.

#AllTogetherBeer IPA Recipe

Other Half created an IPA recipe that can be brewed as is or slightly customized. They understand that each brew house is set up differently and customer taste may vary in each location.

Two different yeast recommendations are given: London Ale for a NEIPA or Chico for a West Coast IPA.

As the recipe is written, the grain bill includes: 2-row, Flaked Oats and Briess Carapils.

The hop profile is Columbus for bittering with Mosaic and Cascade in the whirlpool. The beer is dry-hopped with Simcoe, Citra, Mosaic and Cascade.

For us, there are several Pennsylvania breweries participating. It’ll be interesting to see how each brewery interprets the recipe creating a unique drinking experience for its loyal customers.

Participating Breweries

There are over 500 Participating Breweries (and counting!) from around the globe in the #AllTogetherBeer project, including:

Alaska: Anchorage

Anchorage California: Monkish, Alvarado St, Humble Sea, Green Cheek, Bottle Logic, Highland Park, Modern Times

Monkish, Alvarado St, Humble Sea, Green Cheek, Bottle Logic, Highland Park, Modern Times Colorado: Outer Range, Ska, WeldWerks

Outer Range, Ska, WeldWerks Connecticut: Half Full, Nod Hill

Half Full, Nod Hill Florida: Hidden Springs, Civil Society, J. Wakefield, Ology, Point Ybel

Hidden Springs, Civil Society, J. Wakefield, Ology, Point Ybel Hawaii: Beer Lab

Beer Lab Illinois: Pilot Project

Pilot Project Louisiana: Parish

Parish Maine: Mast Landing, Definitive

Mast Landing, Definitive Maryland: Stillwater, Oliver, Full Tilt

Stillwater, Oliver, Full Tilt Massachussetts: Trillium, Vitamin Sea, Back Beat, Navigation, Lost Shoe

Trillium, Vitamin Sea, Back Beat, Navigation, Lost Shoe Michigan: Homes

Homes Minnesota: Modist

Modist Missouri: Side Project

Side Project New Hampshire: Deciduous

Deciduous New Jersey: Carton, Spellbound, Toms River, Icarus, Source, Departed Souls, Three 3’s, Bolero Snort

Carton, Spellbound, Toms River, Icarus, Source, Departed Souls, Three 3’s, Bolero Snort New York: Other Half Brewing, Finback, KCBC, Industrial Arts, Fifth Hammer, Equilibrium, Barrier, Sand City, Local 315, Captain Lawrence, Mortalis

Other Half Brewing, Finback, KCBC, Industrial Arts, Fifth Hammer, Equilibrium, Barrier, Sand City, Local 315, Captain Lawrence, Mortalis North Carolina: Burial, Salty Turtle, DSSOLVER

Burial, Salty Turtle, DSSOLVER Ohio: Hoof Hearted

Hoof Hearted Oklahoma: American Solera

American Solera Oregon: Great Notion

Great Notion Pennsylvania: Dancing Gnome, Ever Grain, Stickman Brews, Second Sin, Odd Logic, Hitchhiker, Spring House, Free Will, Voodoo, Hidden Stories, Imprint, Fourscore Beer Co. (collaboration with Wolf Brewing Co. and Prototype Brewery & Meadery), Grist House, Shy Bear

Dancing Gnome, Ever Grain, Stickman Brews, Second Sin, Odd Logic, Hitchhiker, Spring House, Free Will, Voodoo, Hidden Stories, Imprint, Fourscore Beer Co. (collaboration with Wolf Brewing Co. and Prototype Brewery & Meadery), Grist House, Shy Bear South Carolina: Dudley Town

Dudley Town Texas: Sigma Brewing

Sigma Brewing Tennessee: Southern Grist

Southern Grist Virginia: The Veil, Bench Top

The Veil, Bench Top Wisconsin: 3 Sheeps Brewing

3 Sheeps Brewing Outside the US: Omnipollo, Crak, Northern Monk, Garage Project, Wylam, Lervig, Juguetes Perdidos, Bellwoods, Whiplash, Boundary, Collective Arts, Rock Leopard, Drop Project, DEYA, Little Monster, Verdant

Be sure to check out the #AllTogetherBeer website as more breweries are being added daily.

Breweries Can Still Participate

#AllTogetherBeer needs to be brewed ASAP so it can be sold in April/May. If you want your local brewery to get involved, share this post with them and ask them to participate! 🍻

Breweries can download the #AllTogetherBeer recipe, the label design template, social media images to help promote the beer, etc.

#AllTogetherBeer Homebrew Recipe

We love that #AllTogetherBeer also created a recipe specifically designed for homebrewers! And, we have it here at ItsABrewLife.com for you to download. You’re, welcome. 😎

If you’re going to brew this beer, let us know. We’d love to see your brew day pics or the ‘final beer poured in a sweet glass’ kind of photo! Tag #AllTogetherBeer and @ItABrewLife in your social media posts.

#LabelLove in Full Effect

Photo Courtesy: Other Half Brewing Co.

Other Half worked with Stout Collective to create a versatile label design template for each participating brewery to use. I especially love that a blank area of the label is reserved for each brewery to insert their own logo and on-brand artwork.

That way each can is unique – creating a series of collectible cans. The face of the can label has the “All Together” initiative logo creating a unified look. Here are some of my #LabelLove favorites so far:

Photo Courtesy: Mondo Brewing Co.

Photo Courtesy: Collective Arts

Photo Courtesy: Laga Biere Brasserie Artisanale

Photo Courtesy: Ghost Hawk Brewing Co.

Photo Courtesy: Voodoo Brewing Co.

Photo Courtesy: Superflux Beer Co.

Photo Courtesy: Mast Landing Brewing Co.

Photo Courtesy: Salty Turtle Beer Co.

Photo Courtesy: Treintaycinco