A Florida brewery is offering free beer to people who give up tickets to see white nationalist leader Richard Spencer speak.

Gainesville brewer Alligator Brewing said in a statement that free speech is a "cornerstone of our great nation."

But, the brewery added, speech that condones or promotes racial supremacy "has no home in America."

ADVERTISEMENT

"And it sure as hell doesn't have a home in our beautiful town," the company said.

"We're in no position to tell you whether or not you should show up to protest or completely boycott Richard Spencer's appearance."

But the brewery offered an alternative. It said tickets to see Spencer speak at the University of Florida are free and available to the general public.

"So starting then, and all weekend long, for every two tickets you bring in, we'll trade you for a free Alligator Brewing draft beer," the brewery said.

The tickets brought into the brewery will be "disposed of."

"We unfortunately can't stop him from bringing his hate to Gainesville, but we can empty the room so his disgusting message goes unheard," the brewery said.

"This is our town. This is our community, and this how we're going to shut. Him. Down."

Spencer reportedly found out about the plan, and said "we're going to have a system in place to combat that," according to the Miami Herald.

There are now going to be 800 tickets given away by The National Policy Institute for free in person at the event. A graduate student organizing some of the events told the Herald the method of ticketing was an attempt to "avoid the sabotage planned by people."

Alligator Brewing posted an update to its Facebook, saying it stands by its pledge and "will support our community of unity, peace, and strength."

Spencer is scheduled to speak Thursday at the University of Florida campus in Gainesville.

Gov. Rick Scott (R) declared a state of emergency in Alachua County ahead of the speech, noting Spencer's speeches in other states have in the past "sparked protests and counter-protests resulting in episodes of violence, civil unrest and multiple arrests."

“I find that the threat of a potential emergency is imminent,” Scott said in a seven-page executive order.