Daytime TV show Loose Women had to be taken off the air today after campaigners from Fathers 4 Justice stormed the studio in protest over the programme's 'reverse sexism'.

Coleen Nolan was on screen at the time talking about her new fitness regime when a man's voice could be heard shouting 'Fathers for justice! No kids no cash!'

Viewers saw the screen change to the Loose Women logo and the sound was cut as the men reportedly waved pants in the air and hurled £20 notes.

This was the moment Loose Women presenter Coleen Nolan and her personal trainer Dan Hooper were interrupted by protesters today

After the show cut to a test card, the presenters returned with Ruth Langsford (left) welcoming viewers back

The programme later returned to the air and presenter Ruth Langsford told viewers: 'Those gentlemen have left.'

A show spokesman for ITV's Loose Women said: 'The show was briefly interrupted today by three members of the audience who were making a peaceful protest.'

Fathers 4 Justice (or F4J) is a campaign group which want to raise awareness of fathers who feel they have been shut out of their children's lives by family courts.

A spokesman for the group confirmed their protesters had targeted the daytime TV show in what it called 'the launch of a boycott of the child support system until fathers are given equal rights'.

The spokesman said: 'The group have asked supporters to stop all child maintenance payments, averaging £300 per father per month, for at least one month.

'The group have accused Loose Women of repeatedly denigrating men and 'reverse sexism'. On Tuesday's show, the model Caprice Bourret said, 'Men are very simple creatures', to rolls of laughter from fellow panelists.'

Adam Orriss and Jason Appleyard, pictured before the stunt, waved pants and threw £20 notes in the air

Mr Orriss later posted a photo of himself outside ITV's river-side studios in central London

The spokesman added: 'The strike, which launches ahead of Father's Day, this Sunday 19th June 2016, comes after the group asked their supporters whether dads should stop paying child support until they have equal rights.'

The men were later named as Jason Appleyard, 37, from London and Adam Orriss, 43, from Folkestone.

Mr Orriss later tweeted a photo of himself outside ITV's London studios with the message: 'Think we made a point.'

The group said they waved white y-fronts printed in purple with the words 'Pants To The CSA' and threw £20 notes in the air before being 'dragged away by security'.

Loose Women insiders insist the men picked the wrong target if they wanted to complain about 'reverse sexism'.

A source said: 'Only yesterday Tim Lovejoy was on Loose Women to talk about rights for single Dads but on speaking to the protesters following their outburst they claimed not to have seen that which is a shame.

'We also regularly cover men's issues on the show with the regular Loose Women and Men strand so seems strange to accuse the show of reverse sexism.'