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Will Johnny be good?

Only if he underachieves, judging by Hamilton Tiger-Cats head coach June Jones’ effusive appraisal of potential CFL quarterback Johnny Manziel.

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“I think he’d be the best player to ever play up here,” Jones told interviewers James Cybulski and Davis Sanchez on Thursday. “He can throw it and run it like nobody has ever been able to do.”

This is a clever sell job by Jones, whose team owns the CFL rights to the 2012 Heisman Trophy winner.

If you want to entice Manziel to attempt to resurrect his professional football career north of the border, there is the imperative of wooing him.

If you want to excite the fans about the mere possibility of Manziel coming to Canada, you do exactly what Jones did while being interviewed for “The Waggle” podcast.

It’s all about the sell — and about making tongues, er, Waggle.

All too often, high-profile employees of CFL teams forget that they have tickets to sell.