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If you’re new to marketing or to video game specific marketing I’d recommend you start here. Covered in this series are all the primary metrics that video game marketing acts on. There isn’t a sequential order but I’d recommend following the order below.

1. ARPU – Average Revenue per User

2. LTV – Life Time Value

3. Churn Rate

4. ARPPU – Average Revenue Per Paying User

5. K Factor

6. CPA – Cost per Aquisition

7. Active Users – DAU & MAU