Pinterest’s interests is a new sub-category feature to enhance the photo-sharing platform’s search process. Users can follow “interests” to receive pins pertaining to their favorite topics. Previously, Pinterest home feeds only featured pins from boards that a user followed. Then, to seek other pins users could refer to categories. This new feature is intended to help pinners discover more pins and interact with users outside their following.

As Pinterest explains, “When you find a topic where people are Pinning lots of stuff you like, click or tap the Follow button and a selection of those very Pins will start appearing in your home feed. That way there’s always something interesting waiting for you whenever you drop by Pinterest.” The tool is available in English for web and mobile app visitors.



Interests list additional, related interests to follow. So under the holiday category, find the Halloween Costume interest then, from there, discover a DIY Costume interest. Nevertheless, this new feature does not change the process to upload a pin. Now that users can follow interests and not just people, follower ratios could even out… not that it matters though, right? What update would you like to see from Pinterest next?