Be sure to visit NBCOlympics.com and NBC Olympic Talk for full hockey coverage from PyeongChang.

OK, look: it’s always a little awkward to note when a group of people are calling for someone’s head. It’s not that far from “Frankenstein” territory.

That said, if there was ever a time when fans should really make their voices heard, this would be it.

Around the NHL, teams are sending mixed messages: they’re acknowledging a need to rebuild, while at the same time handing polarizing GMs contract extensions. With that in mind, it makes it easier to wrap your head around the New York Islanders civil revolt regarding their perceived need to get rid of longstanding GM Garth Snow.

It already began last night, as fans chanted “Snow Must Go” after the Islanders dropped an embarrassing 4-1 loss to the Columbus Blue Jackets, showing porous defense once again by giving up 51 shots on goal.

Rather than showing up with paper bags on their head (possibly with increasingly creative faces), an enterprising group of Islanders fans decided to buy a strategically placed billboard to voice their displeasure about Garth Snow. To do so, they put together a Go Fund Me account, and that drive basically only took about an hour to hit the $2,725 goal.

Here’s what the ad looks like:

Here’s part of the message:

It’s time to send a clear message to Islanders owners Jon Ledecky and Scott Malkin. Fans will no longer tolerate the culture of losing surrounding this franchise. Help us send a message and tell ownership that “SNOW MUST GO” on a poster board within a half mile of the Barclays Center.

Whether you believe that keeping Snow in place is the best way to retain John Tavares or that management needs to show more urgency with a playoff spot on the line, you have to give Isles fans credit for creativity here.

Considering the fact that Snow has been GM since 2006, it’s also difficult to deny that his fingerprints are all over the Isles’ issues at this point. Plenty of fans think there needs to be a change, and they’re going the extra mile (or 10’6″ x 22’99”) to express their beliefs.

Apparently such an effort worked out for New York Jets fans, too, and they feel like spiritual cousins to Islanders fans (and of course, in many cases people are fans of both teams).

Will they get their wish? We’ll need to wait and see. Either way, it’s tough to say that they don’t have a point.

Stick-tap Greg Wyshynski of ESPN

UPDATE:

—

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.