James Martin/CNET

LG Display is preparing to demonstrate a new, flexible smartphone panel that promises to be unbreakable.

The new screen is set to pop up at the Society for Information Display's annual exhibition, Display Week 2013. The event, which showcases display products, is taking place this week in Vancouver, Canada.

The OLED (organic light-emitting diode) technology used in the LG screen is apparently thinner, lighter, and more flexible than conventional LCD displays.

According to LG, the screen "comes at a crucial time when smart devices are being used more than ever and at increased risk for damage from drops, hits, and other accidents."

Yoon Bu-hyun, LG's vice president of mobile, revealed last month that the company plans to launch a smartphone with a flexible OLED screen in the fourth quarter.

But other companies are also eyeing the technology. At the Computer Electronics Show in January, Samsung demoed a flexible display technology called Youm, which it said will allow its partners to create bendable, rollable, and foldable displays.