Watch out for the Sony Xperia Z3, to be revealed in Singapore on 16 September!

Update 3: The launch event is over! Check out Singapore release dates and pricing for all Sony products unveiled at IFA 2014 here!

Keeping in strict accordance to their relatively new 6 month release cycle, Sony has sent out the invitations for an “exciting event” planned for the 16th of September in Singapore. With Sony confirming their switch to a 6 month release cycle earlier this year, it is plain to see the Xperia Z3 will be revealed then.

Update 2: Sony has confirmed that we’ll be seeing the Z3, Z3 Compact and Z3 Tablet Compact on 16 September, when the event starts at 3:30 PM so stay tuned!

Update 1: The Z3 has been unveiled alongside the Z3 Compact and Z3 Tablet Compact at IFA 2014. We’ll be heading to Marina Bay Sands for the live coverage of Sony Singapore’s event on 16 Sept, where the Z3 is most likely to take centre stage. Be sure to stay tuned on Twenty First Tech for more information.

By the time 16 September rolls around, Sony would have launched four flagship devices in the span of 1.5 years, similar to Samsung. As of now, only HTC has refused to be drawn into the frenzy to release a new flagship every half a year, however that might change considering the market share Sony, Samsung and LG would leech from the Taiwanese firm.

What do you think of Sony’s flagship line? Is the Z3 going to be your next purchase? Leave your comments below!