Miami-based porn company Bang Bros is a fixture in the South Florida community…er, as much as such a company be described as such. They built their sex-empire on a series of videos shot inside a moving passenger van, and now they want to become more of a mainstream business.

The local team the Miami Heat has just announced a business proposition, and the skin merchants have expressed interest.

We've officially Submitted our $10,000,000 bid for the naming rights to the Miami Heat Arena. We wish to thank American Airlines for their past support of the @MiamiHEAT We intend to change the name to the BangBros Center aka 'The BBC' #BangBrosCares pic.twitter.com/YbhNattIm7 — BANGBROSOFFICIAL (@BangBrosDotCom1) September 12, 2019

The longtime naming sponsor of the American Airlines Arena will depart after 20 years, and the local Miami-Dade government (who operate the arena) is looking for a replacement sponsor. The $10 million bid from the audio/visual experts exceeds what the hoped-for rate is, by the way.

“And we will call it… the BBC” pic.twitter.com/RNVxl0oIZl — Coach MVP (@Born_MVP) September 12, 2019

Can’t wait to be court side pic.twitter.com/w8kwJaXGMG — 〰️ (@volblood) September 12, 2019

We need to see that bang bros logo on the roof as TNT and ABC pan out to give us the scenic view ? — Naked Chocolate ? (@LacedRaisins) September 12, 2019

By way of explanation, that image of the arena is their mock-up of how it may look. American Airlines hs their logo currently on the roof so it is visible to those flying over from the nearby international airport.

The jokes were on the rise.

This is why Miami is Miami. Can’t wait for the new cheerleaders though… ? ?‍♂️ pic.twitter.com/auzisgLXai — Your Product Sucks (@UrProductSucks) September 12, 2019

Step brothers and step sisters everywhere love this — Eric Knifong (@e_knifongTV) September 12, 2019

You're not going to win the bid just because you spelled @DwyaneWade 's name wrong. — ? (@I_Rep_MIA) September 13, 2019

The BBC? Are the concession stands gonna serve eggplant parmesan? Chocolate-dipped banana splits? — Steven Wine (@id6klub) September 12, 2019

And THATS why I avoid Florida. — Matthew L Hart (@badboymoviestar) September 13, 2019

The residents here would agree, this is always a smart move.