By Kristina Sgueglia, CNN

New York (CNN) - Jewish and Christian groups have unveiled three separate ad campaigns to counter what they claim is hateful speech toward Muslims contained within an advertisement posted at some New York City subway stations.

The new ads tout religious tolerance and offer support to the Muslim community.

"Help stop bigotry against our Muslim neighbors," reads one. "Support peace in word and deed," reads another.

The campaigns are in response to a controversial "Defeat Jihad" ad that is displayed in 10 of the city's more than 400 subway stations. It reads: "In any war between the civilized man and the savage, support the civilized man. Support Israel. Defeat Jihad."

New York's Metropolitan Transportation Authority initially rejected the ad, which was produced by the American Freedom Defense Initiative. But the authority's decision was overturned when a federal judge ruled that the ad is protected speech under the First Amendment.