If past experience is anything to go by, Donald Trump will shortly be tweeting from the comfort of his bathroom to the effect that the soon-to-be-former Governor Matt Bevin of Kentucky is a stone cold loser that Trump has never actually met – and who, even if he had met him, would not have been impressed. This, of course, despite the fact that Trump himself turned up in Kentucky on the eve of a rally for his Republican colleague and declared to the audience that seeing Bevin lose to the Democrats “sends a really bad message”, pleading with his supporters, “you can’t let that happen to me!”

Well, they did.

It was a fairly impressive win for the Democrats’ Andy Beshear, who has declared victory though, at the time of writing, his opponent is yet to concede. He's the son of a previous Democrat governor, Steve Beshear, who Bevin succeeded in the 2015 contest against Jack Conway, and although tight – 49.2 per cent to 48.8 per cent with a 2 per cent poll for a Libertarian – the swing from four years ago was a fairly impressive 4.5 per cent or so.

The embarrassing thing is obviously the way that a personal appeal by no less a figure than the president himself should have been met with such a loud raspberry from Kentuckians – the turnout was a pretty healthy one. If Trump, in other words, was to be on course and likely to win himself a second term in November 2020, then his party really ought to be holding places such as Kentucky, especially after Trump expended so much precious political capital there.

One of the oddities of the Trump phenomenon is that he does have the aura of a winner even when he is losing. The bitterest example of that was the 2016 election itself when, never let it be neglected, he lost the popular vote whilst winning the Electoral College, and even there not overwhelmingly. No complaints there, because America has a Federal Constitution for a reason. But it serves as an example and emblem of that strange Trumpian quality of self belief – a quality that, as we are all aware, can mutate into delusion.

Everyone Trump has fired or forced out Show all 13 1 /13 Everyone Trump has fired or forced out Everyone Trump has fired or forced out John Bolton Trump claimed to have fired Bolton, his national security adviser, while Bolton claimed he offered to resign. An anonymous White House source that Bolton's departure came as a result of the national security adviser working too independently of the president AFP/Getty Everyone Trump has fired or forced out Anthony Scaramucci Scaramucci lasted only six days in his role as Trump's communications director before being fired by John Kelly, the incoming chief of staff Getty Everyone Trump has fired or forced out Rick Perry Rick Perry announced his resignation just as he became embroiled in the president's impeachment scandal. The White House said Mr Perry was asked by Donald Trump to work with Rudy GIuliani in regards to Ukraine. AP Everyone Trump has fired or forced out Rex Tillerson Tillerson, Trump's first secretary of state, was fired after a series of clashes with the president over policy Getty Everyone Trump has fired or forced out James Mattis Mattis served as secretary of defense from the beginning of Trump's administration until retiring on 1 January 2019. However, the president later claimed that he had "essentially fired" Mattis Getty Everyone Trump has fired or forced out James Comey Comey was fired as director of the FBI early in Trump's presidency after serving in the role for four years prior. His dismissal is widely thought to have been related to the Russia investigation Getty Everyone Trump has fired or forced out Reince Priebus Priebus, Trump's first chief of staff, was forced out after six tumultuous months AFP/Getty Everyone Trump has fired or forced out David Shulkin Veterans affairs secretary Shulkin claims that he was fired, the White House claims that he resigned Getty Everyone Trump has fired or forced out John Kelly Kelly, Trump's second chief of staff, was forced out after 17 months in office. His departure was a confused affair though it is clear that Trump wanted Kelly out AFP/Getty Everyone Trump has fired or forced out Michael Flynn Flynn lasted 24 days as Trump's national security adviser before being fired for lying to the FBI Getty Everyone Trump has fired or forced out Lee Cisna Cisna served as director of citizen and immigration services between October 2017 and June 2019 before being asked to resign amid a major personnel change in the department of homeland security Everyone Trump has fired or forced out Madeline Westerhout Westerhout served as Trump's personal assistant after leaking private information about his family AFP/Getty Everyone Trump has fired or forced out Mira Ricardel Ricardel was forced out of her role as Deputy National Security Advisor after first lady Melania Trump publicly called for her to be fired

So Trump flopping, even by proxy, is seen as something of a shock when it should be anything but. He has consistently negative approval ratings, after all, and he lags behind any of his various Democrat opponents in the opinion polls.

Of course they can all be tuned over, and in the crucible of a real contest, as we witnesses in 2016, Trump is a formidable, no holds barred, uncompromising and brutal sort of political brawler.

There is another irony here, because Trump hasn’t been such a failure as president, or at least as bad as his enemies would like to suppose. After all, the US economy is booming. Yet such success as Trump has enjoyed on the economy, on repatriating jobs to America, on building his Mexican wall, and on bringing the troops home from the Middle East, hasn’t been richly rewarded in public sympathy and gratitude.

For a reality TV star who has built much of his business empire on the projection of a certain powerful image, it is that very image – aggressive, childish, sexist, racist, the bragging, the fragile ego, the whole House chaos, the sackings, the scandals, the spats with foreign leaders, the Russian stuff, the impeachment crisis, the international scorn – that seems to be letting him down. Americans don’t seem to be able to link such successes as the administration has had with the president himself. It is as if the policies are succeeding, to the extent that they are, despite Trump’s efforts rather than because of them.

A single gubernatorial contest in one relatively small state doesn’t mean the end of Trump. It does, however, draw some much-needed attention to the fundamental weakness in Trump’s political appeal as an incumbent, as opposed to an insurgent: how little liked and, more crucially, how little respected he is among so many Americans as their head of government and head of state.

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The truth is that, outside the base, they probably never liked Trump much. They like him even less now, and they’re not especially impressed by his time in office, whatever his positive achievements.