It's nearly Halloween and I'd love to discuss black clothing for babies and children. Too often we automatically dress our daughters in pink or our sons in blue? Do you wonder why such stereotypes and limiting colours are prescribed to children? My kids are now 20, 16 and 9 and I have little say in what any of them wear these days! When they were tiny I decided that the traditional pastel baby colours, were really not for me but the alternative clothing colours, like cool and edgy black, were often very expensive or very thin on the ground.



Here are some great shots of celebrities who love to dress their kids in black - and they all look as cool as cool can be:)

1. Angelina Jolie, not afraid of black clothing for her gorgeous kids



Get the look: black long sleeved hoodie and black leggings

from SuperNatural Kids Organic Kids & Baby Clothing Collection



Pink Stinks

With SuperNatural Organic Kids & Baby Clothing I aim to challenge the habit of buying pastel colours and pink for baby girls, blue for baby boys and yellow for undecideds!

I’ve become increasingly alarmed by overtly gender-segregated clothing aimed at young children. What's THAT all about? There are so many other more interesting colours than pink for girls and blue for boys!

As the years went by and my family grew, I did find it a bit easier to find black clothes for my kids, but it was still a struggle to find the right styles at the right prices. Most of the styles were aimed at kids with Gothy or Heavy Metal mums and dads - usually emblazoned with slogans and prints. Why not just plain, simple unembellished baby grows, hats and T-shirts in black?

Seeing a gap in the market I founded the children's clothing label babyblack.co.uk. I've added more black organic clothing to my kids and baby collections and will continue to do so http://supernaturalcollections.com/collections/black-clothing-for-babies-and-children. Not only does my black clothing for kids and babies look cool but it’s manufactured ethically from organic cotton (a no-brainer really, because it certainly wouldn’t be cool to do anything else in terms of caring for our children's futures). Worn or combined with brightly coloured or patterned bibs, booties, hats and blankets - black on babies is super-chic and timeless and sooooooo cute!.

I’ve lost count how many times my customers have said “Aaaahhhh a plain black babygrow - where have you been all my life?” or “I WISH I’d known about your black sleep suits when my children were wee”.





2. Here's Aila Wang. Alexander Wang's niece - cute, cute, CUTE in black clothing for kids!!!! Get the look: SuperNatural Kids Organic Kids & Baby Clothing

3. Kim Kardashian and North West - super cool in black

Get the look: babyblack leggings from SuperNatural Kids Organic Kids & Baby Clothing

The History of Baby Blue and Pink

The tradition of blue for boys and pink for girls is deeply entrenched today, but in the 19th and early 20th century it was the opposite case - pink was associated with baby boys. Pink was seen as a colour of power for boys, while blue was seen as more pretty and delicate and therefore more suited to girls.

In 1940’s and 50’s America, marketing folk in their quest to create products and ideas that we hadn’t realised we couldn’t live without, decided to offer something new and ‘essential’ for us to buy in to. Recognising the importance of fitting products into neatly correct gender norms, they created a divided market - blue for boys and pink for girls. Clever eh?

4. Rachel Zoe, fashion stylist, with Roger Berman and baby Skyler as a tiny little boy looking so cute in black!





5. The King of Cool - Will Smith's kids always look amazing in black clothing



"We love, love, love the black ninja baby grow. Might make little bandanas to match so that she can mask up when she riots"

SuperNatural customer Kate Evans, mum and author of ' The Food Of Love'

6. Harper, rocks in her cosy black wool cape

“Without black, no colour has any depth, but if you mix black with everything, suddenly there’s shadow – no, not just shadow, but fullness. You’ve got to be willing to mix black into your palette if you want to create something that’s real.” Amy Grant (Singer)

7. Gwen Stefani and Zuma at New York Fashion Week

8. Angelina, Sahara and Shiloh. Always in black, ALWAYS looking awesome:)

I know from experience, dressing babies and kids in black can evoke strong feelings. It’s not for everybody, but I do think it’s good to stand out from the crowd. I challenge parents who think they don’t like kids in black, to try it. You never know, you may end up agreeing with me, and many parents, including these celebrities, who think that kids look VERY cute in black.



Have you ever dressed your kids in black? What are your experiences, how have people reacted? I’d love to know? Please leave your comments below I read them all.