Celebrity consumer champion Martin Lewis is the expert who, according to the polling, is one of the most trusted among the public when it comes to finances. So you can understand why Britain Stronger in Europe wanted to put his face on a leaflet. Well, Lewis is not happy with BSE this morning:

“I see a quote from me is being used by the Stronger in Europe leaflet. The quote is accurate, but to clarify I do not back either side. As so many have asked me questions on this, and wanting to know facts for EU debate. Im going to carefully write my (hopefully balanced views) should publish in a week or two.”

So BSE are suggesting on their leaflets that Britain’s most recognisable consumer champion backs Remain, when he doesn’t. Naughty…