At this month’s new i phone event Tim Cook confirmed what most of us knew all along the cheap iPhone 10 r is the company’s best-selling phone so how does Apple take that success and try to keep that momentum going

well if your Apple in this case you cook up a few colours you add a camera you make sure the new cheap model is as fast as the expensive one sand you sell all that for a little bit less that’s the iPhone 11 and a nutshell and yeah!! the formula is pretty straightforward, but that’s fine by me because the result is an iPhone that delivers among other things up-to-date performance and excellent battery life for$700

The iPhone 11 isn’t nearly as flashy as either of the new iPhone 11 pros but it doesn’t matter it’s still the best iPhone I think for most people let’s take a closer look I know what some of you are thinking right out of the gate the iPhone 11 looks a lot like last year 10 are well yeah!! you’re right the 11th frame is still made out of aluminium instead of steel and the 6.1 inch liquid Retina display up front that’s essentially the same screen we got a year ago I know that might rub some of you the wrong way since it technically does run at a sub 1080 pre solution and the nature of LCD screens means the phone has to have some notable bezels around it if that bugs you fair enough you’d better go look at the pros instead but for anyone who doesn’t plan to push their nose right up against that glass the screen is more than good enough it’s bright it reproduces colour well and when you’re using it at a normal distance from your face you’r never gonna have to worry about seeing individual pixels oh and since this screen is bigger than the iPhone 11 pro sand smaller than the pro maxes it s it’s in that Goldilocks zone of reading ability and ease of use this is the right sized iPhone for me and if Apple sales are any indication it’s right for a lot of other people too anyway aside from new color options like purple and this particularly lovely minty green the only real change here you’ll notice is the dual camera setup around back and that’s probably because it looks kind of weird I can’t see a bug-eyed baby alien with a pacifier when I look at this thing I might have more of a problem with that though if I didn’t enjoy using these cameras so much you’d probably spend most of your time with these standard 12 megapixel white cameras