Adnams is opening a café in Fitzrovia, London — for one day only, and for just four hours — to promote the launch of its Ghost Ship Alcohol Free brew.

Café 0.5 will be open from just 8am until noon on Friday (November 28) at 6 Charlotte Place, Fitzrovia, London W1T 1SG.

“Café 0.5 is re-imagining the beer drinking experience,” says Adnams, “and offering the perfect alternative to your standard morning coffee”.

There will be no coffee, just the beer. Without a pork scratching or packet of crisps in sight, customers will be encouraged to sit and drink their Ghost Ship Alcohol-Free pint with a pain-au raisin or an almond croissant instead.

Andy Wood, of Adnams, said: “At Adnams, we’re committed to doing things our own way. Our Ghost Ship Alcohol Free challenges all expectations, not just about alcohol-free beer taste, but also when it can be consumed.

“The pioneering brewing technique we use removes the alcohol while retaining all the original flavour. It’s so good that you’ll be able to enjoy a cheeky beer at 8am with a pastry.”