We are targeting Victoria Secret as it is currently in the process of rebranding. There is so much they have failed as starting this change as it lacks the strength compared to how other competitors began. In order to succeed they must show more in order to gain consumers who have strong values relating to inclusivity and cruelty free products. We are targeting their beauty line which is still test on animals. We hope that by addressing this problem during the process of rebranding it will be considered and changed to a beauty line that is cruelty-free. We are also targeting the way Victoria Secret models its products. The brand has yet to be inclusive to trans women and plus size women. So many other brands have shown its consumers that they be inclusive but Victoria Secret has still not shown it's consumers this progress.