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North Korea’ Kim Jong-un is now extolled in a propaganda message that can be seen from space.

The message built in the Ryanggang Province, according to the BBC, reads “Long Live General Kim Jong-un, the Shining Sun!” and is more than half a kilometre long. Each letter is about the size of a small building.

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According to the South Korean paper Chosun Ilbo, the practise dates back to the 1970s when Kim Il-sung and Kim Jong-il’s names were carved into the side of a mountain.

Kim Jong-un takes after his father even in his penchant for damaging nature in order to perpetuate the cult surrounding the Kim family,” said one former high-ranking North Korean official who defected to the South told Chosun Ilbo.

Kim, who took over in December, has projected a sharply different image from his reclusive late father, but there have been no firm signs of any fundamental switch in policy.