The fact that the new ad tool lacks some sort of geofilter integration is a huge surprise. According to Snap’s S-1 filing for its IPO, over of the $400 million dollars in revenue that the company has brought in has been from selling geofilters. The company is so incredibly reliant on geofilters right now, Snapchat recently bought a geofilter patent $7.7 million dollars.

In Conclusion

Snapchat needs to continue to successfully innovate and launch successful ways to bring in revenue if they want to be able to compete with Facebook trying to end their demise.

Do you think Snap's new ad platform will encourage businesses to spend their money on their platform versus Facebook's proven ad platform? Let us know in the comments below.

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