Show full PR text

Best Buy® Mobile Launches Side Shield for Apple® iPhone™4



Solution, Which is Free to Best Buy Customers, Begins July 28 Exclusively in Best Buy and Best Buy Mobile Stores



MINNEAPOLIS--(BUSINESS WIRE)--There may be no such thing as a free lunch, but now customers who shop at Best Buy are eligible for a free Side Shield for the iPhone 4. The offer launches exclusively on July 28, and comes in the form of a clear, unobtrusive shield applied to the outer edges of the iPhone 4. The Side Shield from invisibleSHIELD was designed to address issues with antenna attenuation and has been tested and manufactured by ZAGG™.



"At the same time, we know that customers are always looking for ways to personalize and protect their smart phones. That's why we are so focused on having multiple options-people want to choose what's right for them."



This program will be available free of charge, including installation, to anyone who purchased or will purchase an iPhone 4 from Best Buy and will be extended to all existing Reward Zone customers. The solution will also be available to the general public for the retail price $9.99, including installation.



In addition, all consumers can take advantage of 20% off of any iPhone 4 case through August 7. Best Buy Mobile offers an unparalleled assortment of cases for the iPhone 4, along with a full range of key accessories that serve to protect and personalize the popular smart phone.



"Consumers are looking for immediate solutions and the Side Shield is a great option," said Scott Moore, vice president of marketing for Best Buy Mobile. "At the same time, we know that customers are always looking for ways to personalize and protect their smart phones. That's why we are so focused on having multiple options-people want to choose what's right for them."



Best Buy Mobile has become a leading destination for smart phones and accessories, in part because of the promises the store offers its customers: better choice of phones and networks; impartial, informed advice; straightforward pricing; and someone to be there for the life of the phone.