Online Reputation management refers to the mechanism of sustaining a positive online image of a venture. The online presence of a company brings with itself the all important customer feedback. It is vital that this general opinion of the clients about the company remains positive. A way to achieve this is to nullify the unconstructive feedback in the form of negative comments, hatred campaigns and unsatisfactory consumer response and Article directory Upbeat online reputation management is based upon three basic pillars. It is partially about targeting services at the customers, bit about marketing and brand image revival, and finally it definitely involves strengthening public image and consumer relations. Social networks such as Facebook provide an opportunity for up-close interaction between customers and service providers.



From the customers end, a company correspondents responding to queries and creating a personal bond via online forum definitely is a heart winning gesture. This ensures, to a handsome extent, that the customer will need to think twice before voicing any negative opinion. Based on the same lines, a customer who is served and heard with full zeal and spirit will less likely be influenced by any unconstructive remarks about the company by others. So being responsive and caring plays a catalytic role in effective online reputation management. As a rule of thumb, the next step after getting ample Facebook likes is to ensure positive wall content.

A result oriented online reputation management drive is supplemented by custom tailored content including customer surveys, relevant key word tracking, giveaway, prize contests and latest promotions being directed at the client population. All this is achieved by keeping in view the emerging and inclining consumer demand and all its associated predicted outcomes. A failure to foresee the market trend based upon customer feedback would simply lead to disaster. A recent example is of RIM (Research in motion) where the cell phone manufacturer flunked at deciding the features customers were expecting in the upcoming device models, despite several facebook and blog posts addressing this issue well before it occurred. The lapse on RIM’s part was the inability to lend an ear to online consumer opinion and expectation. This not only damaged the company’s repute of how customer feedback is dealt with online, but also made RIM lose the top place pertinent to smartphone market share.



Online reputation management is a sine qua none for businesses and companies. A positive company image is bound to accelerate revenue generation and accomplishment of the company’s objective. A negative image will bring all that is harm and dismay to the company.