The US state department’s bureau of consular affairs has apologised for warning Americans to be aware of the limitations of their own attractiveness while travelling overseas.

The department shared the travel tip with the 510,000 followers of its official Twitter account on Thursday, as part of its series of “#springbreakingbadly” tweets, intended to warn students travelling outside the US for spring break to be vigilant.

The since-deleted tweet suggested that US travellers who were not attractive enough to be bought drinks in bars at home should not expect that to change while overseas, and to be on their guard should anyone try to suggest otherwise.

“Not a ‘10’ in the US? Then not a 10 overseas. Beware of being lured into buying expensive drinks or worse – being robbed. #springbreakingbadly”

The tweet caused confusion, offence and crises of individual Twitter users’ self-esteem.

@TravelGov what should I do if I am a 10? — Josh Barro (@jbarro) March 30, 2016

I'm a 6.2 in the US but due to metric conversion I actually AM a 10 abroad — Max Read (@max_read) March 30, 2016

“Do Americans gag when they see your face? Then Europeans will too. You’re hopeless”

Love,

The US State Department https://t.co/DgfcWhcUO7 — Roberto Ferdman (@robferdman) March 30, 2016

The State Department as your super judgmental friend who says stuff your other friends are too nice to say — Matt Pearce (@mattdpearce) March 30, 2016

Kids, @TravelGov is just trying to tell you that you could get assaulted somewhere if you're an uggo. If you're a 10, you're good to go! — Molly Priddy (@mollypriddy) March 30, 2016

what does 10-ness have to do with one's drinks being overpriced, I'm lost @travelgov — kate losse (@katelosse) March 30, 2016

Hey @TravelGov, just sent you an email -- my Facebook is https://t.co/g0Ms6ulud9, can you rate me on a scale from 1-10? It's for a story. — Jack Crosbie (@jscros) March 30, 2016

The tweet was deleted, and a two-part apology issued.



Some have been offended by our earlier tweet and we apologize that it came off negatively (1/2) — Travel - State Dept (@TravelGov) March 30, 2016

We see many Americans fall victim to scams each year & want all to be careful while traveling 2/2 — Travel - State Dept (@TravelGov) March 30, 2016

Another tweet deleted by the account, screenshot by Jezebel (which headlined its take “State department: don’t get your hopes up, travelling uggos”) warned of online friendships: “Meet your mate online and now he needs you to send him money overseas? it might be a scam – don’t fall victim to it! #springbreakingbadly”



It was a case of outreach on social media going one step too far, with the rest of @TravelGov’s #springbreakingbadly tweets proffering helpful, if – you’d hope – fairly obvious advice.

Beware of drink spiking and robbery scams when you’re traveling abroad. #springbreakingbadly — Travel - State Dept (@TravelGov) March 28, 2016

Tempted to buy cheap pirated goods overseas? Don’t. You could be prosecuted in the U.S. #springbreakingbadly — Travel - State Dept (@TravelGov) March 28, 2016

If someone asks you to take a package overseas, dont do it. Foreign jail is not where you want to spend spring break. #springbreakingbadly — Travel - State Dept (@TravelGov) March 29, 2016

Somebody offered you a free trip abroad, but the free luggage they offered is lined with cocaine. Beware of these scams #springbreakingbadly — Travel - State Dept (@TravelGov) March 29, 2016