Me: “So, let me get this straight. You want your insurance website to look like the Walt Disney World site?”

Client: “Yes, because [the Walt Disney World site] seems so happy and fun. When people visit our site, they should feel like buying insurance is fun!”

Me: “Um, okay… so is there anything else you’d like?”

(The client thinks for a few moments.)

Client: “Rollercoasters! I like rollercoasters!”

Me: *face palm*