The phone is set to grace the UK in "early September" starting at £99 (roughly $132) in select retailers including Tesco, Amazon and Argos. An international release seems likely; the Moto E is an important phone for the company, given its position at the low-end of the market. With Lenovo in charge, the Moto team has a lot to prove with this year's phones. The Moto Z and its modular accessories are a grand departure from the Moto X line, and initial reviews of the Moto G4 have been less than positive. Here's hoping the new Moto E can continue the legacy of its capable predecessors.