The India Today Group has decided to launch a new Hindi news channel, Aap Tak, a spin-off from leading Hindi news channel Aaj Tak. The decision was taken in light of the video recording of Shri Punya Prasoon Bajpai and Kejriwal strategizing on how best to portray the latter, validating what everyone has been saying for a long time: Aaj Tak is full of unabashed Kejriwal fan boys.

India Today Group chairman Aroon Purie had tried to plead with Punya and the gang in vain to be subtle about their pro-AAP slant and adopt the NDTV model of covert support. This brought tears to the eyes of Punya and Purie immediately backtracked and decided instead to adopt the NitiCentral brand of extreme adulation. Punya has been appointed Aap Tak’s editorial director in recognition for his stellar track record.

Purie said Aap Tak is peerless in its core-competency of covering AAP but conceded that CNN-IBN is a close competitor. “We are aware that Sardesai is also a fan boy but Punya actually thinks Kejriwal is bigger revolutionary than Bhagat Singh. So I’m confident Aap Tak will beat IBN hands down,” a confident Purie said. Aap Tak also offers a compelling career proposition to budding journalists: they can aspire to get tickets to contest elections from the fledgling anti-corruption party in the process of interviewing AAP leaders.

Aap Tak has sought to gain a competitive advantage over rivals by planting a mini-camera on Kejriwal to offer a ‘reality’ themed 24/7 feed of the AAP leader’s shenanigans. Kejriwal has also agreed to move into the Aap Tak studio on a full time basis after he moves out his Tilak Lane residence.