This week, Facebook will begin rolling out a new option inside each post that lets users flag when a friend may be considering self harm. The concerned party can click on the little arrow at the top right of a status and click "Report Post." When that person logs in next, Facebook will then offer options to contact the person concerned about them, enlist the help of another friend or put them in contact with a suicide helpline.

The social network has teamed up with mental health organizations Forefront, Now Matters Now, the National Suicide Prevention Lifeline and Save.org to make it easier for users to show their concern. The feature will be available initially to those in the US and Facebook says it will complete the rollout within the next couple of months. It's also vowed to improve its tools for users in other parts of the world.