Social media is everywhere these days. The millions of users include both your colleagues and customers, which means that social media not only represents a mainstream media revolution, but it also represents a great opportunity to highlight your expertise within your industry. It’s not just about jumping on the social bandwagon, either. Facebook users only actively communicate with about 20 percent of their “friends”, and the rest of the time, they are potentially connecting with businesses, brands, and potential employers. In light of this reality, any business professional would be well served to look into what social media sites will benefit them in the business sense.

Whether online or offline, a core principal in business is that you want your business’ message to have the broadest reach, which means that you want to get your message to come across to as many people as possible. Social media has become the fastest and most convenient way to accomplish this goal, because of the ease of access by so many people, and the ability to provide immediate, real-time responses. In terms of your business relationships, this helps to form a more personal connection with your audience as well, making you stand out among your competitors. This infographic, Leverage Social Media to Showcase Your Expertise, parses out the four big social media websites, Facebook, Twitter, Linkedin, and Google Plus, and gives real statistics about each platform to help your business goals.

This infographic was created by Zintro, a network of experts. You can find an expert by region or geographic focus on Zintro.