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Online retail and technology giant Amazon has been coy about its ambitions for growth in Vancouver, but the careers section of its Canadian website tells part of the story — more than 300 employment postings for skilled tech-sector jobs in the city.

It hints at a significant expansion of one of Vancouver’s bigger tech players, at the same time the city’s startup sector is gaining momentum and trying to draw the same types of skilled workers.

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However, key voices in the sector view the signs of Amazon’s expansion as a welcome sight for the city’s overall industry, even if it increases competition for them.

“The reality is I would rather have Amazon setting up shop here than somewhere else,” said Shafim Diamond Tejani, president of startup incubator Victory Square Labs.

“Them being here and expanding their presence creates really good (well-paying) opportunities in the innovation ecosystem.”