Soylent aims to enter the UK market on 18 September with a range of nutrition and meal replacement drinks.

It plans to hit the trade with three ready-to-drink flavours: Cacao, Cafe Mocha and Original.

Each drink, which has a year's shelf-life, is designed as a complete meal, packed with 20g of protein and 26 vitamins and minerals. It is also vegan- and nut-free using plant-based protein to ensure less water and less CO 2 ​is produced compared to the process to source protein from livestock.

Unhealthy choices​

The brand’s ethos is to provide nutrition for consumers for whom spare time is so limited they might otherwise make unhealthy, unsustainable or expensive on-the-go choices.

Soylent chief executive Bryan Crowley said he believed the time was right to bring Soylent to the UK.

“For many of us, a busy lifestyle means it’s hard to get the nutrition we want, despite good intentions,” ​he said. ​

“Falling back on bad habits of skipping meals, snacking on junk food or eating nutritionally sub-par foods can become the norm as we struggle to maintain a healthy balance.​

‘Food voids’​

“At Soylent, we call these occasions ‘food voids’ and we’re on a mission to make these obsolete for consumers everywhere”.​

Founder Rob Rhinehart, alongside co-founders Matt Cauble, John Coogan and David Renteln, developed Soylent in 2013 as a solution to the food voids they faced when launching their own start-up businesses.

After an initial crowdfunding campaign, Soylent went from one mixable powder sold direct to consumers to a suite of ready-to-drink meals.

Amazon, Walmart​

The brand has continued to expand and is now available on Amazon and stocked with US retail giants including Walmart, 7-11, Kroger and others.

The three RTD variants will be available from September via Amazon UK at £39.99 for a case of 12 bottles (£3.33 per bottle), with Soylent mixable powder formats coming in 2019.

The company’s top line intention to break into the UK was reported in August.