In April 2019, an old meme featuring an image of a half dozen plain baked goods and the text “Aldi Have Removed the Cross from Their Hot Cross Buns So as Not to Offend Other Religions” was recirculated on social media:

ALDI has not removed the cross from their hot cross buns in order to appease “other” religions, or for any other reason. This genre of claim — something’s being covered, removed, or banned in order to appease a religious group — is frequently employed to disparage Muslims. We’ve previously covered similar hoaxes falsely claiming that bacon was banned from the Tim Hortons chain, that actor Kevin Bacon changed his last name, that pork items were removed from Chipotle’s menu, and that Christmas was renamed in Sweden — all to appease Muslims.

In addition to being a well-worn Islamaphobic trope, this particular meme is also at least a year old. A watermark of the name “Dave Savage” and the year “2018” can be seen on the bottom right corner of this package of buns. Although we have not been able to locate the original post, we did find a number of social media users sharing it from as early as February 2018.

This meme wasn’t accurate when it first started circulating in 2018, and it wasn’t true when it was re-shared a year later.

Here’s a 2019 advertisement from ALDI UK promoting their hot cross buns for Easter:

Aldi, a grocery store chain with locations in 20 countries, has also promoted various versions of their hot cross buns on social media and their official websites. According to the Birmingham Mail, the supermarket chain introduced five new hot cross bun flavors in 2019, including blueberry, rhubarb and custard, and Belgian chocolate:

We reached out to ALDI for comment but did not hear back by press time.