I’ve said a bunch of times on this blog that the perfect pitch is a very short intro to provide context followed immediately by a demo. Last night at the NY Tech Meetup, John Britton of our portfolio company Twilio showed how it is done. If you do a lot of pitches, spend the six minutes to watch this.

It sure helps to write code live if you are pitching to developers. John got a big nod from the audience for doing that.

But the important point is that when you show your product live in front of people, they can get what you are doing way faster than working through a bunch of slides. Kudos to John for an excellent pitch. Apparently Business Insider called it “the best demo we’ve ever seen.”