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On behalf of the organizational committee, we are pleased to invite you to attend the Conference on New Media Sustainability, which will be held on May 11, 2012 in the City Hall Center in Skopje.

Metamorphosis is organizing the conference with the support of the Embassy of the United States of America in Skopje, with an aim to contribute to increasing freedom of expression by helping Macedonian media adjust to the new market circumstances within the digital environment, through transfer of knowledge about international media development experiences and open discussion with stakeholders on regional and local context.

The keynote speaker at the event will be an U.S. expert, Mr. Markus Ickstadt, commercial director of Steamworks Interactive and former Sales Director of Associated Press (AP), who shall present the current trends and solutions from the perspective of his 21 years of experience in the news media business, with the goal of building new digital business models and viewing experiences.

The event will also feature a Round Table on the Challenges and Possible Solutions in Macedonia with participation of key stakeholders in the media business, including news media professionals, as well as representatives of marketing agencies, advertisers, government and civil sectors.

The conference will include live online coverage via video stream and structured discussions via Twitter (#mediumi or #медиуми), Facebook and Ping.mk.

Due to the limited number of seats available, please register via the registration form by May 9th, 16.00 hrs.

For additional information, please feel free to contact Ms. Tamara Resavska, tamara_AT_metamorphosis.org.mk, tel. 02/3109 325.

Agenda

09:30 – 10:00 Registration of conference participants & welcome coffee 10:00 – 10:30 Opening Session

– U.S. Embassy Representative

– Mr. Bardhyl Jashari, Director of Metamorphosis, Foundation for Internet and Society 10:30 – 12:00 Challenges of New Media Sustainability: International Experiences Keynote presentation by U.S. expert, Mr. Markus Ickstadt

Commercial Director – Streamworks Interactive, former Sales Director at AP

Commercial Director – Streamworks Interactive, former Sales Director at AP Presentation on forms of institutional support for nonprofit media in Croatia by Mr. Toni Gabrić, Editor in Chief of H-Alter.org 12:00 – 12:30 Coffee Break 12:30 – 13:30 Round Table, Session 1: New Media Sustainability Models – Content Providers Perspective

Local context presented by representatives of e-publishing industry (esp. news and entertainment portals) and the NGO sector. Introductory Speakers

• Mr. Dejan Georgievski, Media Development Center

• Mr. Zoran Ricliev, MPM – Media Print Macedonia

• Mr. Branko Geroski, Plusinfo.mk

• Mr. Aleksandar Damovski, MKD.mk

• Ms. Elida Zylbeari, Portalb.mk

• Mr. Petar Shokarovski, Blogirame.mk

• Mr. Darko Lazarevski, Kajgana.com 13:30-14:30 Lunch Break 14:30-15:30 Round Table, Session 2: New Media Sustainability Models – Marketing Agencies/Advertisers Perspective

Marketing agencies, their associations, advertisers, mobile advertising companies and other relevant factors to talk about their expectations from the portals and other e-publishers. Introductory Speakers

• Ms. Savica Kusakatski, IAB Macedonia

• Mr. Nikola Peshev, New Moment

• Mr. Aleksandar Andovski, Click Attack 15:30 – 15:45 Coffee Break 15:45 – 16:30 Round Table, Session 3: Thinking Outside the Box – What Needs to Be Done

Moderated by the U.S. expert. He shall provide feedback based on the input by local participants, and then guide the discussion towards possible solutions 16:30 – 17:00 Final remarks and conclusions

Media partners

This project was funded, in part, through U.S. Embassy grant. The opinions, findings and conclusions or recommendations expressed herein are those of the Author(s) and do not necessarily reflect those of the Department of State.