Tom Herman evaluates Texas' performance in a loss to Maryland and tells his players to never get used to the feeling of losing. (1:00)

Our Week 1 Big 12 power rankings:

1. Oklahoma (previous ranking: 1): The most compelling part of Oklahoma's 56-7 whitewashing of UTEP, other than Baker Mayfield going 19-of-20, was the play of new receivers Jeff Badet, CeeDee Lamb and Grant Calcaterra, all of whom had moments in their debuts. Mayfield is going to need all the help he can get at Ohio State in a game the Big 12 desperately needs after a collectively disastrous opening weekend.

2. Oklahoma State (2): Mason Rudolph's Heisman campaign got off to a sparkling start, as he threw for 303 yards and totaled four touchdowns before taking a seat in the fourth quarter in a 59-24 blowout of Tulsa. As expected, the Cowboys have no shortage of playmakers, with newcomers Tyron Johnson and J.D. King showing they're ready to flank James Washington & Co.

3. Kansas State (3): Despite playing an FCS opponent, Jesse Ertz still delivered one of the best Total QBRs (which accounts for the strength of the defense) of the weekend, efficiently completing 10 of 16 passes for 333 yards and four touchdowns in a 55-19 thumping of Central Arkansas. Rudolph and Mayfield get the national headlines, but Ertz is quietly developing into one of the better quarterbacks in college football.

4. West Virginia (4): Having had a chance at the end, the Mountaineers will be left kicking themselves after failing to complete the comeback in their 31-24 loss to Virginia Tech. Still, there's a lot to like about the Mountaineers moving forward, most notably QB Will Grier, who picked up where he left off two years ago at Florida. Even at 0-1, the Mountaineers will be a scary team for Big 12 opponents with Grier behind center.

5. TCU (6): The Horned Frogs appear to have added another dynamic playmaker in freshman Kenedy Snell, who scored the first time he touched the ball in a 63-0 win over Jackson State. KaVontae Turpin, looking like himself again, also scored on his first touch, a 39-yard end around. As a tandem, they're going to give opposing defenses fits.

6. Iowa State (8): The Cyclones didn't have the most impressive of performances in a 42-24 win over Northern Iowa. The Panthers, however, have spoiled Iowa State's openers in the past. A huge tilt against Iowa looms next.

7. Texas Tech (9): It was just one game, but QB Nic Shimonek was terrific in his first career start in place of Patrick Mahomes. In a 56-10 rout of Eastern Washington, Shimonek completed his first 14 passes and finished with 384 yards. An improved defense is obviously going to be key. But with others in the league already faltering, Tech has an opportunity to stake a place higher in the standings.

8. Kansas (10): In his Kansas debut, QB Peyton Bender gave the Jayhawks a passing threat they've sorely lacked, completing 23 of 37 passes for 364 yards and four touchdowns in the 38-16 victory over Southeast Missouri State. A more competent aerial threat is going to be critical for Kansas to take another step forward in the David Beaty rebuild.

9. Texas (5): Where do we begin? Despite the coaching change, the Longhorns delivered yet another inexplicable performance in a 51-41 loss to Maryland. In many ways, the Longhorns were fortunate that the final margin wasn't worse, considering they returned a pick and a blocked field goal for touchdowns. Yet that still wasn't enough to prevent them from getting blown out at home by, at best, a middling Big Ten opponent. Despite returning four offensive line starters, including All-American Connor Williams, the running game was mysteriously nonexistent. Maryland certainly committed to stopping the run. But the Texas receivers we've been hearing about all offseason failed to make the Terps pay -- or at least pay enough. Defensively up front, the Longhorns just capitulated, which is difficult to comprehend considering their recruiting pedigree. The Longhorns figure to be underdogs in four of their next six games, not including a midweek trip to Ames. In other words, this first season under Tom Herman could swerve off the rails rather quickly.

10. Baylor (7): Any senseless preseason suggestions that Baylor was primed to compete in the Big 12 were quickly quashed during Liberty's stunning 48-45 upset in Waco. Even though losing to an FCS opponent is inexcusable, Baylor lacks the talent and the depth to be a top-half Big 12 team. Matt Rhule has a long rebuilding job ahead of him, both off and on the field.