A post from last year has been making its way around social media that involves the Rolling Stones, a 1989 pay-per-view gig during the band’s Steel Wheels tour and an Atlantic City property owned by current Republican Party front-runner Donald Trump.

Published on concert ticketing site Pollstar, the yarn was delivered by concert promoter and Broadway producer Michael Cohl at the 2015 Pollstar Live! event, and offers what some might consider a telling anecdote about the 2016 presidential candidate during his rise in the 1980s.

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Cohl is the former chairman of concert promoter Live Nation, and over the course of his career has worked on massive tours by Michael Jackson, U2 and Barbra Streisand. Which is to say, he’s dealt with his share of divas.


The promoter began his long relationship with the Stones on their Steel Wheels tour, and as part of the planning he concocted an idea for a boxing-style pay-per-view event that, if marketed properly, would yield huge profits.

Recalled Cohl during the keynote:

“I realized that when they did a big boxing match they would separate the promotion and the fight. For the fight, you’d get a site fee from Las Vegas. You’d get a dollar, a million, a billion. Whatever. You’d get a ‘site fee’ and you’d get a worldwide closed-circuit. I thought, geez, if I can separate the Stones from their own gig, and just concentrate on the pay-per-view, then I might pull it off.”

The problem? He couldn’t find a taker in Vegas. “They didn’t get it, they didn’t like rock music yet.”


The one person who got it was Trump, who had properties in Atlantic City. So Cohl pitched the idea. “I opened my big mouth in the meeting with the Rolling Stones where they go, ‘This is all great, but we’re not going to be affiliated with Donald Trump. At all. Screw you.’ And I go, ‘I will control Donald Trump! Don’t you worry!’”

The solution, as presented in the final contract, was to make Trump invisible, said Cohl: “Donald agrees that he will not be in any of the promotion except in Atlantic City, and he will not show up at the gig!”

But just before 6 p.m. on concert night, Cohl was beckoned into the venue’s press room.

“I run to the press room in the next building and what do you think is happening? There’s Donald Trump giving a press conference, in our room!


1 / 11 A Rolling Stones ad from May 1964. (Courtsey of Michael Ochs Archive) 2 / 11



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In rotation: ‘The Rolling Stones on the Ed Sullivan Show’ (Sofa Entertainment) The band pays a visit to the “The Ed Sullivan Show.” 3 / 11 Mick Jagger at Madison Square Garden in 1969. This shot was used in 1970 film “Gimme Shelter.” (A Maysles Films Inc.) 4 / 11 Keith Richards in 1972 during the “Exile on Main St.” tour. (Ethan Russell / Kayos Productions Inc) 5 / 11 Mick Jagger during the sessions for “Some Girls.” (Helmut Newton) 6 / 11 The Rolling Stones’ Mick Jagger appears with Bob Dylan at the induction ceremony for the Rock & Roll Hall of Fame. (Los Angeles Times) 7 / 11 Mick Jagger’s jazz hands at a 1994 San Diego concert. (Los Angeles Times) 8 / 11 Keith Richards performing on the “Voodoo Lounge” tour in San Diego. (Los Angeles Times) 9 / 11 Mick Jagger gestures to photographers as the band arrives in Germany for its “Bridges to Babylon” tour. (Associated Press) 10 / 11 Mick Jagger and Keith Richards embrace in New York while announcing the band’s 2005 tour. (AFP/Getty Images) 11 / 11 Mick Jagger is seen in Tortonto in 2005 before the start of the band’s “A Bigger Bang” world tour. (Associated Press)

“I give him the [come here gesture]. ‘Come on, Donald, what are you doing? A) You promised us you wouldn’t even be here and, B) you promised you would never do this.’ He says, ‘But they begged me to go up, Michael! They begged me to go up!’ I say, ‘Stop it. Stop it. This could be crazy. Do what you said you would. Don’t make a liar of yourself.’

After Cohl left, Trump kept on with the news conference.

Finally, according to the promoter, the Stones’ Keith Richards got involved. “They call me back, at which point Keith pulls out his knife and slams it on the table and says, ‘What the hell do I have you for? Do I have to go over there and fire him myself? One of us is leaving the building – either him, or us.’ I said, ‘No. I’ll go do it. Don’t you worry.’


Words were exchanged, the upshot of which, recalls Cohl, “I’m trying to throw Donald Trump out of his own building.”

The rest of the story, recalled by Cohl, is as follows:

"[Trump] looks at me and goes berserk.

“‘You don’t know anything! Your guys suck! I promote Mike Tyson! I promote heavyweight fights!’ And I notice the three shtarkers he’s with, in trench coats, two of them are putting on gloves and the other one is putting on brass knuckles. I go on the walkie-talkie and I call for Jim Callahan, who was head of our security, and I go, ‘Jim, I think I’m in a bit of trouble.’ And he says, ‘Just turn around.’


“I turn around. He’s got 40 of the crew with tire irons and hockey sticks and screwdrivers.

“‘And now, are you gonna go, Donald?’

“And off he went.

“And that was the night I fired Donald Trump.”


Read the entire Pollstar post here.

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