Woohoo! Ready-to-go plant-based meat company, Tofurky will soon offer ready-to-go sandwiches at Whole Foods stores across the UK within the next few weeks. Let’s repeat that because we know it’s a lot to take in: Ready-to-go vegan sandwiches at Whole Foods. Um, yes, please!

The news was first shared by Vegan Society’s Vegan Trademark on Twitter, who shared a picture of the four flavors: Chick’n and sweet corn, Chipotle Chick’n, TLT and Ham Style Salad.


Tofurky has been pleasing vegans, vegetarians and meat-eaters alike since the 1980s with their plant-based turkeys, veggie burgers, yummy gluten-free pizzas, deli meats, and much more. As consumers are moving away from meat and dairy while also seeking out less processed foods, it’s evident that Tofurky’s new ready-to-go sandwiches are what consumers want. This new shift not only caters to vegans, it also provides healthy options for those who want to reduce their consumption of animal products, whether it be for health, environmental, or animal welfare reasons.

Recent studies have shown that around one-third of Americans are choosing to leave meat off their plates more frequently and a 2015 survey by market analyst Mintel found that 61 percent of consumers say they enjoy menu items that heavily feature vegetables. Just recently, a former Burger King got turned into a vegan drive-thru and the largest food distributor in the U.S. just partnered to bring the Beyond Burger to the masses… so it sounds like Tofurky knows exactly what they are doing! We can only hope that these fast, accessible sandwich options will be available in the U.S. soon!

To learn more about rising trends in the plant-based food space, check out One Green Planet’s Future of Food.


Lead image source: Vegan Trademark/Twitter

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