NEW DELHI: Consumer products firm Dabur on Wednesday announced a partnership with Sulabh International, a social service organisation focused on sanitation, to drive personal cleanliness and hygiene , and inculcate the habit of using toilets.Under the partnership, the maker of Sanifresh toilet cleaner and Vatika hair oils, will adopt six Sulabh public conveniences located at slums in Delhi, undertaking cleaning, maintenance, sanitation and hygiene checks at these locations.“People living in slums do not have access to toilets which not only poses a threat to their health but also to their dignity,” Dabur marketing head Ajay Motwani said in the statement.Consumer firms such as Reckitt Benckiser and Hindustan Unilever have already announced massive social initiatives to push personal hygiene and cleanliness as part of the prime minister’s Swachh Bharat campaign, as they see significant rub off on their hygiene brands such as Dettol and Lifebuoy.