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Where the Fraser River runs through Surrey, its shores are mostly given over to industry, from rail and ports, to forest products and metal recycling.

It’s an area that the Surrey Board of Trade thinks isn’t being used to its full potential.

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“On the Surrey side we have been so behind in terms of creating good opportunities, whether it’s from an industrial focus or even a tourism focus,” said Anita Huberman, the board of trade’s chief executive officer.

That’s why the organization is hosting a discussion June 4 about how Surrey’s side of the Fraser River — from Port Kells to Delta — can be diversified, what barriers there are to growing the area, which businesses can thrive in the market and what benefits can come from diversification.

Improving livability and making the area somewhere that people want to visit — adding more parks and optimizing existing ones, making the riverfront more friendly to pedestrians and cyclists, and improving the river itself — is something Huberman would also like to see.