Types of Retargeting Ads

There are different types of Remarketing campaign options available on Google, Facebook, and other marketing platforms. You can use any or all types of retargeting ads depending upon your business nature and requirements. Some of them are:

Google Standard or Display Remarketing Ads Search Remarketing ( RLSA) Video Remarketing (youtube, facebook video) Dynamic Remarketing Facebook Remarketing

Display or Standard Remarketing Ads

This is the most common remarketing Ads used of most the advertiser. Here you create your display campaign, select your targeted audience list and create your banner ads.

These Ads will start showing to the people in your Audience list. You can decide your audience list and ad content.

It involves below basic steps:

Create your audience list (ensure tracking code is added on the website) go to the campaign option and create a display campaign. Add your adgroup, but ensure to select the AUDIENCE in targeting option. Under Audience, select your remarketing list save your campaign, adgroup, and ads. Once approved, your ads will start running and targeting your audience list.

Google Remarketing List for Search Ads (RLSA)

After visiting your website, visitors can visit any other site where you can target him with Display remarketing Ads.

But if the same user searches in Google with related/similar keywords, then you can target that user with your search ads at a better position and remind him to come to your website. This is all possible with RLSA (Remarketing list for search Ads).

If you see the above image of the audience list, then you can see Google has segmented audience list for display network, search, Youtube, Gmail. That no of audiences can be targeted on the respective network.

Video or Youtube Remarketing Ads

The process and steps are the same except

Audience List:- We target user who has interacted with your video on youtube or facebook Ads type: You can target users with video ads as well as banner ads ( depending upon available options.) In Google, you need to create a video campaign to video ads and display campaign if want to target user with a banner on youtube.

You can see from the above images that Google and Facebook offer you the option to create remarketing audience list based on who has interacted with your video or channel.

Dynamic Remarketing

Mostly it is used for eCommerce websites but can also be used for other types of business. The goal here is to show highly targeted ads to user. In other types of campaigns, we simply create audience list, campaign and ads and it shows that ads to your audience list.

but in Dynamic remarketing, we show the exact same or related product to the user who has visited the same product.

In Dynamic Remarketing Campaign

User see ads of the product or page they have visited earlier

These are highly relevant

Chance of conversion is high due to high relevancy

User can see the same along with related product ads

REQUIREMENTS FOR DYNAMIC REMARKETING CAMPAIGN

Google Merchant center with all settings Datafeed file which contain details of your product from the website. It is for both Google as well as facebook. You need to link the merchant center with Google ads account. All product in data feed must be approved by Google or Facebook you need to add some specific tag/codes in your remarketing tracking pixel.

Facebook Remarketing Ads

Like we have already discussed, facebook offers a similar remarketing system where you need to