The trademark is designed to given vegan customers assurance (Picture: Getty Images/Vegan Society)

Asda has become the first supermarket to use the official Vegan Society trademark on its food – including bottles of vodka.



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The supermarket giant has joined forces with charity, The Vegan Society, to give 16 items the official stamp of approval.

These products, including big brand names, have already been stocked on the shelves, including Tomato Ketchup, vegetable soup, peanut butter, balsamic dressing and curry sauce.

The trademark is designed to give customers extra authenticity and assurance when buying vegan products.


The trademark has been rolled out across 16 items in store (Picture: Getty Images)

Asda has followed in the footsteps of other high profile companies such as Alpro, Lush, Original Source and Ikea in taking on the trademark, which can now be seen on 24,000 products spanning 800 companies in the UK.



‘We are very pleased that yet another major retailer has listened to its customers and decided to make the shopping experience easier for vegans and those shopping on their behalf,’ said George Gill, chief executive of The Vegan Society.

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‘Providing vegan options makes clear commercial sense for retailers, who can open up their market to a fast growing number of vegans worldwide.’

Asda already had a wide range of own brand free-from snacks that are suitable for vegans, including lemon cheesecake.

Lizzy Massey, Vice President Asda Own Brand, said: ‘Our customers are at the heart of everything we do and we know that they have different needs and demands from our products. That is why we have listened to feedback from our customers and are proud to put vegan labelling on our own brand products.’

Asda’s products registered with the Vegan Trademark include: • Extra Special Triple Distilled Vodka 70cl

• Blueberry Wheaties

• Meat Free Beef Style Quarter Pounders

• Rich Balsamic Dressing

• Fig, Date & Balsamic Chutney

• Tomato Ketchup 560g

• Tomato Ketchup Smart Price

• Mild Curry Sauce

• Sweet & Sour Sauce

• Hearty Vegetable Soup

• Wholewheat Spaghetti

• Crunchy Peanut Butter 340g

• Reduced Fat Smooth Peanut Butter

• Smooth Peanut Butter 340g

• Wholenut Crunchy Peanut Butter 340g

• Crunchy Peanut Butter Smart Price 340g