Alas, we haven't finished with News Ltd tonight.

Here's a story published last October on news.com.au

SPEED UP: Drivers vote to increase speed limits after report recommends limit be lowered — News.com.au, 8th October, 2012

It was a follow-up to a story in the Brisbane Sunday Mail the day before, which asked readers to vote on whether speed limits should be lowered. The follow-up reported:

Of more than 17,000 votes cast at the weekend almost 16,000 went for the response: "No, speed limits should be raised." — News.com.au, 8th October, 2012

Sound a bit unlikely? A week later, the reporter who'd written the original story received an emailfrom someone called Russell Phillips.

...I have a confession — Russell Phillips, 16th October, 2012

The email included a link to this blog:

The Ubermotive Guide to Media Influence — The Ubermotive Guide to Media Influence, 14th October, 2012

It carried a screenshot of the story about the speed limit poll, and went on:

... I have some news for you: over 15,000 of those votes were mine. — The Ubermotive Guide to Media Influence, 14th October, 2012

The author of the blog, Melbourne software engineer Russell Phillips, explained that as long as you clear the cookies from your computer each time you vote on a News Ltd online poll...

... there is nothing on their servers that will limit how many times or how often you vote ...You could vote all day, but manual labour is for suckers. — The Ubermotive Guide to Media Influence, 14th October, 2012

Instead, Phillips used his programming skills to create a cyber-robot, or bot, that voted for him - around 15,000 times.

Having warned News Ltd what he'd done, he waited for a response, and got none. So he kept doing it. But as he explained in a Reddit post, he tweaked his bot first:

I actually wrote a program where for each option someone voted, my program would vote once for every other option, thus maintaining a deadlock. — Reddit,

And News Ltd would faithfully write up the completely phony results. For example ...

The great vaccination debate: are you for or against? By Lucy Kippist November 29, 2012 A poll, run on news.com.au on Monday, asking whether vaccination for children should be mandatory, received more than 170,000 votes. Of those who voted, 50 per cent agreed. — News.com.au, 29th November, 2012

A hundred and seventy thousand votes? Split fifty-fifty? That same day, Phillips emailed the story's author...

Hi Lucy I'm writing to inform you that the poll results that have made front page news have, in fact, been synthesised ... — Russell Phillips, email to News Ltd, 29th November, 2012

Once again, he was ignored. So was a colleague, who emailed next day...

It is ... unbelievable that 170,000 people voted in your on-line poll... On-line polls are easily hacked. Yours obviously was. When are you going to print a retraction...? — Email to News Ltd, 30th November, 2012

Still no reaction. So Phillips's bot kept voting - for example, in a poll asking readers about 2DayFM's prank phone call to the Duchess of Cambridge's hospital ward. The rorted result was dutifully reported.

Yet a news.com.au poll, asking whether the presenters should be blamed for the death, was deadlocked at 50-50. — News.com.au, 14th December, 2012

Once again, Phillips's colleague warned the reporter that the poll had been hacked.

A printed retraction might be appropriate. You might even wring a whole article out of it. — Email to News Ltd, 14th December, 2012

Well, there was no retraction - but at least news.com.au removed all reference to the rorted poll.

Editor Luke McIlveen now tells Media Watch that he became aware of the poll-tampering on December the 18th

Our IT department has recently upgraded security on all News Limited online polls. While polls will continue to appear in some stories ... News.com.au will not be publishing stories based on the results. — Luke McIlveen, Editor, News.com.au, 8th February, 2013

But it took a while. Right through January and into early February, Russell Phillips's bot was still finding polls to disrupt on the websites of News Ltd mastheads.

So far, there's been no correction by News Ltd of stories based on the rorted polls, and no account of how they were gamed by a reader. Luke McIlveen told us...

I have not published a story about the hacker's activities because I believe this individual should not be afforded any publicity. — Luke McIlveen, Editor, News.com.au, 1st February, 2013

Nice try Luke. But we disagree. We reckon he's demonstrated that online newspaper polls are scientifically worthless.

Today, Phillips told Media Watch that he's cracked News Ltd's latest defences - and Fairfax Media's as well. This poll in The Age, he claims...

Was Environment Minister Tony Burke right to reject a bid to protect the Tarkine Wilderness from mining and logging? — The Age, 8th February, 2013

...was turned around by his bot just last night.

Full responses, and more details, on our website. And next week, we sincerely hope, we'll find other news outlets to shove around. Till then, goodnight.