Not much was revealed about the overall partnership outside of an appearance on behalf of Visa at CES a few weeks ago with SK Gaming Counter-Strike Athletes Gabriel "FalleN" Toledo and Epitacio "TACO" de Melo - both of them combined have half a million Twitter followers.

There have been rumors of a price tag of "high six figures" for this partnership - I'd estimate that it was for ~$500,000.

Lara Balazs, Senior Vice President and Head of North American Marketing at Visa told [a]listdaily the following (emphasis mine):

“You have athletes that embody the brand, are digitally savvy, and they’re truly embodying entrepreneurship and taking it to the next level. They’re a terrific addition to our marketing.”

“We’re excited about the possibility of eSports given the interest by millennials and our target consumer"

I couldn't agree more Visa.