A few weeks ago we reported that AMD staff veteran Chris Hook, the company's Senior Director of Global Product Marketing would be leaving the company. It is now confirmed, he’ll join Intel to lead marketing for visual technologies and dGFX products at Intel.

Hook joined ATI, (now part of AMD) back in the days (17 years ago) promoting and marketing anything graphics processing related, and later on as the technology spectrum widened anything ATI/AMD with a chip in it. Hook will be working closely together with Raja Koduri who moved to Intel a couple of months ago. Both are responsible for what you guys know as the Radeon Technologies Group. Albeit it isn't a name you guys have heard a lot if at all, Chris was one of the silent forces and really, a big name behind the scenes of what you guys have seen released for all these years. Chris Hook’s position at AMD has been replaced by Sasa Marinkovic, who was Director of Radeon Software Marketing.

It will be interesting times for Intel in graphics processing related matters (and I do mean that from gaming up-to AI and deep learning). The upcoming years will be trivial for Intel to see if they can succeed launching credible Dedicated GPUs. As you guys know, they’ve tried in the past, yet anything with an IGP or dGPU always has been an Achilles heel for Intel. It’s not just hardware, you’re going to need a talented software team as well. To compete with names like Nvidia (GeForce) and AMD (Radeon) who are years ahead, .. well it’ll be a challenge. Choosing and assigning the right people in your team with the appropriate budgets and communication, certainly helps.

Hook is going to be leading marketing for visual technologies and dGFX products at Intel, becoming, in effect, their first dGFX marketer, driving strategy across verticals for the eventual launch of dGFX products.

Here at Guru3D we’ll keep a close eye out for anything and everything that will be happening now and in the future. We obviously wish the new dGPU team all the success they deserve, as this potentially can end up in a tremendous shift in the GPU arena.





