Two women have been charged after a row about toilet paper in a western Sydney Woolworths allegedly turned into a brawl.

Three women got into a heated confrontation over a trolley laden with many rolls of paper.

The dispute was triggered over toilet paper. (Twitter)

Police say two women, aged 23 and 60, have been charged with affray.

They say a 49-year old woman who was allegedly assaulted wasn't injured.

The pair will appear at Bankstown Local Court on Tuesday 28 April.

The fight began soon after the supermarket opened in the suburb of Chullora on Saturday morning.

One shopper filmed the incident.

"I just want one pack," one of the woman shouts.

A staff member then rushes in to separate the women before calling the police.

"Look what you're doing. You're fighting over tissues," another staff member said.

The fight began soon after the supermarket opened in the suburb of Chullora on Saturday morning. (Supplied)

NSW Police from Bankstown Local Area Command went to the supermarket.

No arrests were made but the women were later interviewed by police.

Acting Inspector Andrew New lamented the incident.

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"It's just bad behaviour by people that are panicking, and there's no need for that panic," he said.

"It's not the Thunderdome. It's not Mad Max. We don't need to do that."

Act. Insp. New said behaviour of this nature would not be tolerated.

"We can confirm an incident involving customers at our Chullora store in Sydney earlier today," a Woolworths spokesperson said.

Coles today lowered the toilet roll limit to one. (Facebook)

"We will not tolerate violence of any kind from our customers in our stores and we are working with police who are investigating the matter."

Coles today lowered that limit to one.