Photo by Jason Reince, Lamar Advertising

Jason Reince’s first hashtag idea was a little too cumbersome.

Reince is the digital and national sales coordinator for Lamar Advertising in Oklahoma City, and he’s the man behind electronic billboard displays you might see on Friday, reading in white writing against a dark background, “#LeBron2OKC.”

It’s a recruiting pitch to LeBron James, the Cleveland Cavaliers star and presumptive free agent.

“I really wanted to do ‘LeBron2AnywhereButTheWarriors,’” Reince said. “As long as he doesn’t go there, that’s fine.”