TSC: So, here is the contact form for Snickers. Keep your comments short and polite, but let them know that the “Bites” tagline is problematic because it promotes false and heightist stereotypes about people based on their stature. A candy company should be a bit more sensitive to all types of body shaming.

Here is mine:

I’m writing in to let you know that the new ad campaign for “Snickers Bites” is unnecessarily offensive. It appears that the official tagline for this product line is “Smaller Size. No Inferiority Complex". This is essentially a form of body shaming in order to sell candy. The Napoleon Complex myth is a false stereotype used to shame people because of their stature.



Mars isn’t supposed to be engaging in “sexual stereotyping or ridicule" (Mars Marketing Code - #8 “Advertising Guidelines”). And as heightism is a prejudice based in gender norms, this tagline should be considered a clear violation of your marketing policy. This is especially the case if the tagline refers to penis size and not height (as others have suggested).



In any event, the use of this tagline is borderline shameful. I always try to assume innocence and so I hope that this was a matter of ignorance instead of malice.



Thanks.