Laforet-geee

to clarify that the accessories are not commercially available. The LED lights were made for an advertising campaign, and there are no plans at this time to produce them for sale.

Method Man might have helped make gold fronts famous, but in Japan, two designers are showing him up with fashionable accessories for your teeth, created for an advertising campaign. Instead of gold, however, these “fronts” contain bright multicolored glowing LED lights.

The accessories are being used to advertise a winter sale at a Japanese clothing store, Laforet Harajuku. The designers said they had received numerous requests from people around the world who wanted to buy them. But they are not commercially available, and the designers said they had no plans to make them so at this time.

In the ad campaign, the LED smiles are affixed to the teeth of models, and glow different colors while they smile. The colors can be changed wirelessly through a computer interface. Of course they work best in the dark.



Motoi Ishibashi, one of the designers involved in the project, explained in a blog post that the original idea for the LED smiles came after he saw a video last year of LED Throwies, which are little lights that can be affixed to a magnet and thrown on metal surfaces. They are like lighted graffiti.

Mr. Ishibashi and Daito Manabe, the other designer and technologist on the project, are offering workshops in Japan showing people how to build their own LED smiles.

The video below, which was created by the designers and titled “party in your mouth,” shows a curated group of models dressed as Japanese schoolgirls — assembled by the designers — wandering the street wearing the glowing lights.