The number of times this article was shared on Twitter and Facebook.

Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

Are you curious as to which products get the most searches on Amazon? Today is your lucky day.

In this post, I’m going to share the following new pieces of data with you:

Top 100 Amazon searches ( US ) —a list of the most popular Amazon searches in the US as of 2020.

—a list of the most popular Amazon searches in the as of 2020. Top 100 Amazon searches (Worldwide)—the same data but with searches from outside of the United States too (and with global search volumes).

But first, a quick suggestion for those doing Amazon keyword research:

You can see Amazon search volume data for 159 million keywords in Ahrefs’ Keywords Explorer.

Sidenote. Here are the top searches on Here are the top searches on Google Bing , and YouTube —in case you missed them.

Now, it’s data time!

Top 100 Amazon searches in the US (as of 2020)

Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth speakers, smartwatches, SSDs, gaming controllers and so on.

# Keyword Search Volume 1 nintendo switch 1,020,000 2 laptop 892,000 3 airpods 693,000 4 headphones 641,000 5 wireless earbuds 571,000 6 ipad 565,000 7 game of thrones 518,000 8 fire stick 506,000 9 ssd 496,000 10 fitbit 481,000 11 kindle 475,000 12 tv 471,000 13 air fryer 456,000 14 bluetooth headphones 447,000 15 roku 445,000 16 toilet paper 422,000 17 external hard drive 412,000 18 instant pot 404,000 19 tablet 403,000 20 micro sd card 402,000 21 gaming chair 392,000 22 apple watch 388,000 23 monitor 385,000 24 earbuds 376,000 25 ps4 370,000 26 alexa 362,000 27 paper towels 357,000 28 desk 349,000 29 office chair 332,000 30 ring doorbell 322,000 31 chromebook 319,000 32 weighted blanket 319,000 33 gift cards for amazon 314,000 34 water bottle 314,000 35 backpack 312,000 36 hdmi cable 306,000 37 lego 301,000 38 wireless mouse 301,000 39 mouse pad 299,000 40 iphone charger 287,000 41 bluetooth earbuds 284,000 42 hydro flask 282,000 43 echo dot 277,000 44 gaming mouse 276,000 45 gift card 276,000 46 switch 275,000 47 printer 272,000 48 nintendo switch games 270,000 49 bluetooth speakers 269,000 50 keyboard 269,000 51 iphone 262,000 52 coffee 261,000 53 aa batteries 257,000 54 ps4 controller 257,000 55 wireless headphones 257,000 56 mouse 256,000 57 shoes 255,000 58 shower curtain 255,000 59 amazon gift cards 254,000 60 the boys 253,000 61 smart watch 249,000 62 cbd oil 248,000 63 kindle fire 247,000 64 led strip lights 247,000 65 harry potter 246,000 66 pop socket 243,000 67 sd card 240,000 68 ring 238,000 69 xbox one controller 238,000 70 doctor who 237,000 71 microwave 237,000 72 usb c cable 236,000 73 good omens 235,000 74 gaming laptop 232,000 75 mattress 232,000 76 prime video 231,000 77 vacuum cleaner 229,000 78 hbo 224,000 79 iphone xr cases 222,000 80 computer desk 216,000 81 protein powder 216,000 82 socks 213,000 83 avengers endgame 211,000 84 echo 209,000 85 books 207,000 86 shoe rack 205,000 87 tv stand 203,000 88 yoga mat 203,000 89 aaa batteries 202,000 90 computer monitor 202,000 91 gaming headset 202,000 92 blender 200,000 93 dash cam 197,000 94 gaming pc 197,000 95 luggage 196,000 96 usb hub 196,000 97 camera 195,000 98 iphone 11 case 195,000 99 pokemon 195,000 100 projector 194,000

So much so, that 50% of searches are for gadgets.

That’s excluding searches for iPhone accessories too, of which there are many.

Here are the most popular ones:

# Keyword Search Volume 1 iphone charger 287,000 2 iphone xr cases 222,000 3 iphone 11 case 195,000

Speaking of iPhone accessories, there are 447,000 monthly searches for “Bluetooth headphones,” which makes it the 14th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.

Sidenote. There are a further 257,000 searches for “wireless headphones,” and 284,000 for “Bluetooth earbuds.”. There are a further 257,000 searches for “wireless headphones,” and 284,000 for “Bluetooth earbuds.”.

Amazon also seems to be a popular place to purchase games consoles and games.

The Nintendo Switch tops the list with 1.02M monthly searches, followed by the PS4 with 370,000.

Gaming mice and chairs are popular too, with 668,000 combined monthly searches.

But what else is popular on Amazon besides gadgets and games?

Well, there are still a fair few searches for “books” (207,000) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are 475,000 searches for “kindle.”

The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get millions of combined monthly searches.

Other than that, there are lots of searches for everyday essentials and other “basic” items:

# Keyword Search Volume 1 toilet paper 422,000 2 paper towels 357,000 3 water bottle 314,000 4 coffee 261,000 5 aa batteries 257,000 6 shower curtain 255,000

Oh, and one non-physical product made it to the list too: “prime video” (231,000 monthly searches).

Is Amazon catching up with Netflix? Maybe.

Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.

Now let’s see the most popular Amazon searches in the US compared to the rest of the World.

Top 100 Amazon searches in the World (as of 2020)

It looks like the Nintendo Switch is just as popular elsewhere as in the United States.

# Keyword Search Volume 1 nintendo switch 2,520,000 2 laptop 1,990,000 3 ssd 1,780,000 4 kindle 1,420,000 5 ps4 1,420,000 6 airpods 1,350,000 7 ipad 1,290,000 8 tablet 1,150,000 9 iphone 1,140,000 10 alexa 1,120,000 11 headphones 1,110,000 12 game of thrones 1,040,000 13 lego 1,020,000 14 switch 955,000 15 fitbit 910,000 16 tv 905,000 17 harry potter 859,000 18 xiaomi 836,000 19 monitor 795,000 20 apple watch 703,000 21 iphone 7 691,000 22 wireless earbuds 687,000 23 iphone x 670,000 24 fire stick 664,000 25 bluetooth headphones 655,000 26 samsung 611,000 27 iphone 8 606,000 28 iphone xr 606,000 29 mouse 577,000 30 micro sd card 576,000 31 gaming chair 574,000 32 air fryer 567,000 33 echo dot 560,000 34 smart watch 547,000 35 smartphone 545,000 36 external hard drive 526,000 37 instant pot 516,000 38 roku 514,000 39 star wars 512,000 40 ps4 controller 508,000 41 water bottle 507,000 42 keyboard 499,000 43 chromebook 491,000 44 huawei 490,000 45 gaming mouse 484,000 46 pokemon 483,000 47 shoes 479,000 48 backpack 473,000 49 playstation 4 472,000 50 earbuds 471,000 51 echo 467,000 52 toilet paper 467,000 53 smartwatch 461,000 54 notebook 459,000 55 iphone 11 454,000 56 power bank 454,000 57 xbox one 452,000 58 wireless mouse 450,000 59 gaming pc 449,000 60 desk 443,000 61 office chair 442,000 62 mouse pad 439,000 63 redmi note 7 433,000 64 printer 431,000 65 chromecast 430,000 66 gaming laptop 429,000 67 hdmi cable 422,000 68 earphones 421,000 69 wireless headphones 420,000 70 drone 415,000 71 books 408,000 72 funko pop 406,000 73 nintendo switch games 402,000 74 amazon 400,000 75 camera 398,000 76 gift card 396,000 77 sd card 396,000 78 xbox one controller 392,000 79 ps4 games 388,000 80 rtx 2060 387,000 81 laptops 385,000 82 ring doorbell 383,000 83 ipad pro 381,000 84 ps4 pro 378,000 85 gopro 375,000 86 the boys 375,000 87 bluetooth earbuds 369,000 88 weighted blanket 368,000 89 windows 10 368,000 90 paper towels 367,000 91 avengers endgame 366,000 92 lego star wars 362,000 93 xiaomi redmi note 7 362,000 94 microwave 361,000 95 bluetooth speakers 360,000 96 good omens 357,000 97 coffee 356,000 98 nike 356,000 99 projector 355,000 100 vans 355,000

Furthermore, “switch” is at #14 with 955,000 monthly searches.

So, I think it’s fair to say that people are lovin’ the Switch!

Same goes for iPhones. They’re even more popular Worldwide than in the US.

Here are the top iPhone searches (and their respective volumes):

# Keyword Search Volume 1 iphone 1,140,000 2 iphone 7 691,000 3 iphone x 670,000 4 iphone 8 606,000 5 iphone xr 606,000 6 iphone 11 454,000

Interestingly, while there are hundreds of thousands of searches for older models like the iPhone 7 and 8 around the world, these phones didn’t even make it to the top 100 searches in the US.

There are also lots of searches for other non-Apple smartphones on this list whereas there were no such searches on the US list.

Here are just a couple of them:

# Keyword Search Volume 1 redmi note 7 433,000 2 xiaomi redmi note 7 362,000

However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.)

For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#52), you’ll notice that the search volume is 467,000. That’s only 45,000 higher than the US-only volume, meaning that 90.36% of searches for “toilet paper” come from the US.

Perhaps Amazon hasn’t yet made the push into this market outside the US?

See more Amazon search data in Keywords Explorer

Do you want to know the number of searches for a specific query on Amazon?

Go to Ahrefs’ Keywords Explorer, enter a query and select Amazon as your search engine.

Let’s see how many people search for “bellroy” each month in the US.

3.9K searches. That’s a lot of people with great taste in wallets!

It also looks like Bellroy is popular in Japan, Germany, UK, Canada, and the Philippines.

But wait, there’s more!

Using one of the reports on the left-hand menu, it’s possible to dig deeper and see the other queries people are making on Amazon in relation to this topic.

Fancy learning more about the searches people are making on Amazon?

Take Keywords Explorer for a spin with a 7‑day trial for $7. 😉