EasyJet’s 25p supermarket (Picture: Facebook/easyFoodstore)

These days even Poundland feels a little pricey.

EasyJet has opened a budget 25p supermarket in Park Royal, north London, selling everything from digestive biscuits, tea, chick peas and sardines to jaffa cakes and ginger nuts.

The new shop, called easyFoodstore, opened for the first time yesterday and one family has already splashed out – racking up a £27 shopping bill.

Just been to check out @easyFoodstore. Everything 25p during Feb. One family spent £27 while I was there… pic.twitter.com/PfdIQlpWNt — Luke Tugby (@LukeTugby) February 1, 2016

And it looks pretty damn awesome too.


Everything is priced at 25p, although an easyJet spokesman suggested prices could increase to 50p per item.

EasyJet owner Sir Stelios Haji-Ioannou said he hoped the new store would rival Aldi and Lidl as a discount store.



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He said: ‘This is another way the “easy” brand can serve the less well-off.

‘Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food for 25p per item to those less well-off in the Park Royal, London area.’

The store motto is ‘No expensive brands, just food honestly priced.’

And it is exactly that. Bravo.

What the new EasyJet supermarket sells: Tea Ground

Coffee

Chicken Curry

Sugar

Orangeade

Pasta Mushroom Sauce

Digestives

Chick Peas

Sardines and Sauce

Cream Crackers

Pasta Sauce

Flour

Tomato Ketchup

Variety Pack Cereal

Potatoes

Jaffa Cakes

Fruit Pastilles

Sardines in Oil

Strawberry Jam

Prawn Cracker

Onion Rings

Peach Slices

Mixed Vegetables

Brown Sauce

Cut Green Beans

American Fries

Mini Cheese Thins

Garden Peas

Pineapple Pieces

Salted Popcorn

Chopped Tomatoes

Spaghetti Hoops

Nice Biscuits

Baked Beans

Spaghetti

Milk Chocolate

Tuna Flakes

Ravioli Petit

Pains

Variety Crisps

Mayonnaise

Shortbread

Noodle Snack

Chicken Pizza

Bombay Mix

Noodle Snack Curry

Vegetable Oil

Poppadoms

Tomato Soup

Water

Red Kidney Beans

Vegetable Soup

Energy Drink

Salt & Vinegar Sticks

Chicken Soup

Orange Juice

Mushrooms

Rice Long Grain

Lemonade

Wine gums

Fusili Twists

Carrots Hazelnut

Chocolate

Penne Pasta

Choc-Chip Cookies

Pitta bread

Table Salt

Chilli con carne

Fairy cakes

Jelly Babies

Tomato Puree

Mini Shortbread

Sweet Corn

Apple Juice

Ginger Nuts

Button Mushrooms