Finnish cell phone manufacturer Nokia may get a bad rap , given this country's devotion to and Android devices, but tonight (or Tuesday morning, Singapore time) Nokia CEO Stephen Elop will speak in a market where his company is still king: Asia-Pacific.

In this part of the world, Nokia enjoys a market share of nearly 40 percent compared to the seven percent it has in the U.S.

According to program guide for Nokia Connection 2011, which is being held this week in Singapore, Elop will provide an overview of Nokia's new strategy, the resulting new ecosystem, and the importance of the South East Asia Pacific market in his new strategy. He will also tease some upcoming products and service launches. PCMag will be monitoring closely all the Nokia Connection news from afar, so be sure to check back for the latest on Nokia.

Notably, this is Elop's first major speech in Asia since he became CEO in 2010; prior to that he was president of Microsoft.

In recent months Nokia has had to put out a lot of fires: a downward revision of its sales forecasts, rumors of a Microsoft acquisition, the abrupt departure of a long-time chief technology officer, and thousands of layoffs following the recently-announced partnership with Microsoft.

Most of the news looks grim until you look at the company from another angle: mobile advertising success. Mobile ad analytics firm InnerActive has created the following infographic highlighting Nokia's CPM (cost per thousand impressions) and CTR (click through rates) compared to other mobile operating systems; clearly when it comes to ad revenue, the negative media attention has had little affect.

source: InnerActive