It’s no unknown fact that the ICO market is quite saturated. To this date, there have been over 5,000 projects launched, and with all of the scams, the ICO market has become harder to navigate for those newbies who want their project to succeed. But innovative projects require innovative solutions to penetrating the market, and here are a few ideas to get you started.

See A Need, Fill A Need

As the 2005 animated film, Robots, said, “see a need, fill a need”. Make sure your project is unique and revolutionary. Many projects try to spin an old idea in a “new” way, but it turns out it’s only more complicated and doesn’t actually truly have a use. Or the project truly doesn’t need the blockchain or a token, making the future token obsolete. The best way to ensure your project stands out is to create a project that actually fills a need that previously wasn’t met before, and that the project truly needs a token and the blockchain. Utility tokens have a lot more utility when people know that they’ll be able to use them once the project is launched.

2. Brand Identity

Coming up with a unique identity for your project will help you stand out amongst the competitors and draw people in. People like seeing new projects that are distinct and have their own identity. Many projects follow in the footsteps of projects before them, trying to copy those that were the most successful in the hopes that they too will be that successful. But it just makes your marketing strategy seem tired and used. Coming up with an avant-garde plan to put your project out there in a new and exciting way could be the key to success.

3. A Strong Roadmap

So you have your token, and you have your marketing strategy, but you might be missing one of the most important things: a strong roadmap. Investors like to see that your project has a business plan and that your team is well aware of the market and has a strategy for bringing your project to a place where it can become profitable. This has become increasingly important among all of the ICO scams.

4. Translation

Truly want to stand out? Translate your project. Most ICOs stick to one language, leaving a vast part of the crypto market completely untapped. If you know your project would be perfect for users in say, Argentina, along with those in the US and Europe, don’t hesitate to have all of your project translated into Spanish. People are more likely to invest in an ICO about which they understand everything because all information is available in their first language. Translating your technics, whitepaper, and roadmap allow investors from other countries to trust that your team knows what it’s doing and therefore, invest in your project. Now you can reach your ICO goal faster, and have your project more widely known around the world. It’s truly a win-win situation.

These are just several strategies that can take your project through the ICO stage all the way to development. Most of these your team can discuss and figure out themselves, but some of these might be more complicated to complete, as a translation. Maybe you don’t have a bilingual team member, or maybe you do but it’s not advisable to have them translate, either way, our suggestion is to speed up the process, and ensure your materials are correctly translated. PolyTranslate can help with that!