MILAN — For the last few years the death of the fashion show — and fashion weeks in general — has been proclaimed with the same bated-breath relish as the end of the foie gras goose.

First it was Instagram and the smartphone that would kill the show: the see now/buy now need for immediate gratification trouncing the traditional cycle.

That turned out to be not entirely true (or it turned out there were ways around it), but then — the multi-platform direct-to-consumer “experience” was going to kill the show, because, well, we all could just do our own thing as we saw fit.

That turned out to be not entirely true either — many designers’ own thing was the old thing — but recently the fashion Cassandras were at it again, declaring that the current drive toward sustainability might kill the fashion show.