When "Fox & Friends" recently unveiled a new logo for its segments on immigration, many gamers in the audience noticed something familiar. They say Fox's "Defending the Homeland" image looks a lot like the logo for the game "BioShock Infinite."

Decide for yourself:

Fox News ripping off the Bioshock Infinite logo really could not be more perfect: http://t.co/xHdTLKa1OKpic.twitter.com/eSGgXHqKaY — Neetzan Zimmerman (@neetzan) July 3, 2014

In "BioShock Infinite," the player fights a racist society run by an ultra-religious lunatic who uses patriotic American imagery as a propaganda tool.

That detail didn't escape the attention of gamers, either.

"The funny part here isn’t that Fox News copied it -- which it totally did -- it’s that it apparently copied it without recognizing what the logo represents: A violent video game about killing right-wing crazy people," wrote Sam Barsanti on the A.V. Club website.

A number of users on Reddit offered similar thoughts. One Redditor found a Photoshop template that can be used to make logos based on BioShock Infinite.

Ken Levine, creator of the BioShock series, weighed in on both Twitter and Facebook. When someone asked if it was a copyright issue, he tweeted, "It's irony."

He also posted on Facebook: