The adidas Ultra Boost is a bona fide hit. The ultra-comfy running shoe has taken the footwear world by storm, and now, adidas is simply taking victory laps with their new color schemes. Check out the “DNA” iteration, coming soon.







The adidas Ultra Boost has been steadily dropping in exciting new colorways all year. While the franchise has somewhat slowed in recent years in terms of hype, the comfort and performance and virtually unchanged from the original, making it one of the most popular shoes on the market. This month, we have an early look at one of the most exciting new pairs we’ve seen in a while. The new Ultra Boost 4.0 colorway is currently going under the name “DNA”, with a sleek look to match. First, the entire shoe is dipped in pitch black, an all-around fan favorite look. Then, the signature heel cup, raised cage stripes, and Continental rubber outsole are painted white to stand out from the rest of the silhouette.

ADIDAS ULTRA BOOST 4.0 “DNA” RELEASE INFORMATION

The special edition new iteration of the adidas Ultra Boost 4.0 is scheduled to release on November 3rd, 2018. Check out the first look at the “DNA” Ultra Boost below, and head over to our detailed 4.0 review if you aren’t sure about the updated look. As always, stay tuned to JustFreshKicks for more information on how to secure your pair.

adidas Ultra Boost 4.0 “DNA”

Release Date: November 3rd, 2018

Price: $180

Color: Core Black/FTWR White/Carbon