
Apple has unveiled a massive revamp of its products including new iPhones, a 'monster' iPad with a 12.9-inch screen and a new $149 TV box that can run apps and games.

At a special event at the Bill Graham Civic Auditorium in San Francisco, Tim Cook showed off a raft of products, which also include new colours and straps developed with Hermes for the Apple Watch.

The new iPhones, called the 6s and 6s Plus, include a new rose gold option and a new screen technology called 3D Touch.

Scroll down for video

Apple CEO Tim Cook introduces the new iPad Pro, which has a 12.9inch screen

The new iPhone 6s and 6s Plus have a new '3D touch' screen and updated internals

The 3D touch screen allows users to press harder on the screen to access extra menus and even a special selfie feature.

'Along with traditional gestures, the iPhone now recognises force,' said Sir Jonathan Ive.

Pushing down on the screen allows users to access a new 'peek menu'.

APPLE'S NEW TV BOX After the iPad, Apple's Tim Cook revealed the next-generation of Apple TV. He said: It is the future of television. The future of TV is apps. 'We've been working really hard, and really long on bringing it all together.' The new remote has a glass-touch surface that lets viewers control menus with their fingers. It additionally features a 'Siri' button that lets viewers search using just their voice. All of the screens have been redesigned to 'focus on the content' and Siri will search across every app - including Netflix, iTunes, HBO, Showtime and Hulu - to find this content. Advertisement

The iPhone 6S and 6S Plus come in four finishes - silver, gold, space grey and rose gold - and come in two sizes that match last year's handsets measurements.

The phone also has a new, much faster chip Apple's Phil Schiller says is the 'fastest ever in a phone'.

It will cost the same as the iPhone 6 and 6Plus, from $199, and go on sale on September 25th.

EE will be offering the iPhone 6s and 6s Plus with Wi-Fi calling from 25 September in the UK.

It will additionally be offered on Vodafone, O2, Three, and be on sale at Carphone Warehouse and Currys PC world.

Apple has also boosted the camera to a 12 megapixel iSight camera to boost picture quality, and it can now record video in 4K.

There is also a new 5mp front facing camera to boost selfie quality, which uses the screen as a flash.

It also revealed a new 'live photo' which mixes a still and video image.

Pressing on the picture causes video to show and audio to play.

The pictures are created automatically.

The new chip also has a new 'always on' Siri feature, and an improved fingerprint sensor the firm says is twice as fast as previous version.

The much rumoured 'monster iPad', officially called the iPad Pro, was first to be revealed.

'iPad is the clearest expression of our vision of the future of personal computing,' said Cook. 'We asked ourselves how we can take it further - and we have the biggest news in Pad since the iPad.'

APPLE UNVEILS 'MOST ADVANCED SMARTPHONES IN THE WORLD' The phones look almost identical - but include a new 3D touch screen. Apple's boss Tim Cook also unveiled a new range of iPhones at the event. He said: 'iPhone has changed the world. And while they may look familiar, we have changed everything about these new iPhones. 'The iPhones you are about to see are the most advanced smartphones in the world.' The iPhone 6S and 6S Plus come in four finishes - silver, gold, space grey and rose gold - and come in two sizes that match last year's handsets measurements. They are covered by a brand new brand new glass that Apple said is 'incredibly durable.' Apple's Phil Schiller added: 'The most profound feature ever bought to the world is multi-touch. 'So our team has been hard at work to deliver a new experience that is just as profound. 'They've done it and it's called 3D Touch.' Similar to Force Touch seen on the Apple Watch and new Macbook, the feature responds to specific pressures. For example, pressing lightly on the screen provides a 'peek' at the content, while pressing harder opens that content. This is done by measuring microscopic distances from a range of sensors to accurately measure pressure. It will cost the same as the iPhone 6 and 6Plus, from $199, and go on sale on September 25th. Apple has also boosted the camera to a 12 megapixel iSight camera to boost picture quality, and it can now record video in 4K. There is also a new 5mp front facing camera to boost selfie quality, which uses the screen as a flash. It also revealed a new 'live photo' which mixes a still and video image. Pressing on the picture causes video to show and audio to play. The pictures are created automatically. HOW THE NEW IPHONES COMPARE TO OTHER HANDSETS HANDSET SCREEN SIZE Pixels Per Inch (PPI) STORAGE OPERATING SYSTEM FRONT-FACING CAMERA REAR-FACING CAMERA BATTERY iPhone 6S 4.7-inches 326 16, 64GB and 128GB iOS 9 5MP 12MP 1715mAH iPhone 6S Plus 5.5-inches 401 16, 64GB and 128GB iOS 9 5MP 12MP 2750mAh iPhone 6 4.7-inches 326 16, 32GB, 64GB and 128GB iOS 8 1.2MP 8MP 1810mAh iPhone 6 Plus 5.5-inches 401 16, 32GB, 64GB and 128GB iOS 8 1.2MP 8MP 2915mAh Huawei Mate S 5.5-inches 401 32GB Android 5.1 8MP 13MP 2700mAh Samsung S6 5.1-inches 577 32GB, 64GB and 128GB Android 5.0 5MP 16MP 2550mAH Samsung Galaxy S6 Edge 5.1-inches 577 32GB, 64GB and 128GB Android 5.0 5MP 16MP 2600mAh Samsung Galaxy Note 5 5.7-inches 518 32GB and 64GB Android 5.1 5MP 16MP 3000mAh HTC One M9 5-inches 441 32GB Android 5.0 4MP 20MP 2840mAh Advertisement

Apple's Phil Schiller showed off the device, which has a 12.9inch screen.

'This is an amazing display, he said.

Apple has a new 9x chip to power the device, described as 'desktop class performance'.

The handset will be available around the world on the 25th September

It has four speakers, and is 6.9mm thin, and has a case with keyboard built in, similar to Microsoft's Surface tablet.

It also comes with an optional stylus called Apple Pencil.

'To enhance what's possible and allow a new level of precision, we've designed Apple Pencil,' said Sir Jonathan Ive.

Microsoft showed off its Office software on the device, and Adobe showed off its image software.

Apple's Eddy Cue also showed off a new Apple TV box that can download apps and games for the first time

A screen shows added information via the Siri app while using Apple TVvia a voice enabled remote control

Cook also revealed a new TV box.

The new remote has a glass-touch surface that lets viewers control menus with their fingers.

It additionally features a 'Siri' button that lets viewers search using just their voice.

Prices start at $149 for 32GB model and $199 for a 64GB device.

It will go on sale in October.

All of the screens have been redesigned to 'focus on the content' and Siri will search across every app - including Netflix, iTunes, HBO, Showtime and Hulu - to find this content.

Apple showed off new apps for the TV, including a special multiplayer version of the hit game Crossy Road, and a version of the Gilt shopping site.

APPLE LAUNCHES THE IPAD PRO Rumours about a larger iPad have been circulating since last year and Apple has finally revealed it's larger device. Called the iPad Pro, the tablet has a 12.9-inch display with 5.6 million pixels - this is more pixels than a 15-inch MacBook Pro with Retina Display. Its width is the same height as the iPad Air, and is marginally thicker than the iPad Air 2 at 6.9mm, compared to 6.1mm. It features the new A9X chip which Apple's senior vice president of worldwide marketing Phil Schiller said is 1.8 time faster than the A8X in the iPad Air 2. He added that the iPad Pro is faster than 80 per cent of the PCs that shipped in the past six months, and graphics are faster than 90 per cent of those PCs. Apple also announced the Apple Pencil - a stylus to use the iPad. It has four speakers, and is 6.9mm thin, and has a case with keyboard built in, similar to Microsoft's Surface tablet. It also comes with an optional stylus called Apple Pencil. 'To enhance what's possible and allow a new level of precision, we've designed Apple Pencil,' said Sir Jonathan Ive. Microsoft showed off its Office software on the device, and Adobe showed off its image software. Apple's Phil Schiller showed off the device, with a 12.9-inch screen Apple also showed off a keyboard case (left) - similar to Microsoft's Surface (right) The new iPad has a screen capable of showing 5.6 million pixels Advertisement

It also revealed a new Major League Baseball app which includes live feeds and video.

'It really is the golden age of television - but the experience hasn't changed much in decades,' said Tim Cook.

'Today, we are going to do something about that.

'Our version for TV is simple and a little provocative - we believe the future is apps.

Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco

'We've been working really hard on this - today, I'm thrilled to show you the new Apple TV.'

Eddy Cue showed off the device, with a new touch remote.

The remote also includes Siri, and the device can search across multiple services such as Hulu and Netflix, HBO and show where programmes are available.

It will run software called TVos, and developers will be able to create their own apps.

Other Siri features include the ability to find exact clips within episodes and the option to skip back and show dialogue that was missed.

Andy Sum from Hipster Whale discusses his company's game Crossy Road for the Apple TV

'Our version for TV is simple and a little provocative - we believe the future is apps,' said Tim Cook

While watching a film or TV show, swiping down on the touch surface will present a menu of information about actors, for example.

Viewers can also ask Siri questions about the show, or ask for sports scores or weather information, and the answers appear at the bottom of the screen.

Turning the remote on its side transforms it into a games controller, and iOS games have been adapted to work on the larger screen.

TV OS even offers multiplayer functions on compatible apps, such as Crossy Road.

Tim Cook unveiled the 12.9inch iPad Pro at the event

Apple's new iPad range, revealed today

Cook first spoke about the Apple Watch, revealing customer satisfaction was 97%.

Apple unveiled new gold and a rose gold 'pink' version of its Sport watch, along with new band colours.

Jeff Williams of Apple showed off a new version of the watch software, called Watch OS2.

HOW THE IPADS COMPARE Feature iPad iPad 2 iPad 3 iPad 4 iPad Mini iPad Mini 2 iPad Mini 3 iPad Air iPad Air 2 iPad Pro Display 9.7-inch 9.7-inch 9.7-inch 9.7-inch 7.9-inch 7.9-inch 7.9-inch 9.7-inch 9.7-inch 12.9-inch Memory 16- 64 GB 16-64 GB 16-64 GB 16-128 GB 16-64 GB 16-64 GB 16-128 GB 16-128 GB 16-128 GB 32GB & 128GB Rear Camera None 720p 5 MP 5 MP 5 MP 5 MP 5 MP 5 MP 8 MP TBC Front Camera None VGA 720p 720p 720p 720p 720p 720p 720p TBC Thickness 13.4mm 9mm 9mm 9mm 7mm 7mm 7mm 7.5mm 6.1mm 6.9mm Weight 730g 601g 650g 650g 310g 330g 330g 469g 440g TBC Announced Jan 2010 March 2011 March 2012 Oct 2012 Oct 2012 Oct 2013 Oct 2014 Oct 2013 Oct 2014 Sep 2015 Released April 2010 March 2011 March 2012 Nov 2012 Nov 2012 Nov 2013 Oct 2014 Nov 2013 Oct 2014 Nov 2015 Discontinued March 2011 March 2012 Oct 2012 Oct 2013 Oct 2013 Oct 2014 N/A N/A N/A N/A

It will allow third party apps to run on the watch for the first time.

There are already over 10,000 apps, he said, and revealed Facebook's first watch app, for its Messenger app.

Others include translation software and a remote app for GoPro cameras.

It also showed off Airstrip, a watch app for doctors to monitor patients.

Apple also revealed it has been working with fashion firm Hermes to create new watch straps.

One of the expected announcements, new coloured bands for the firm's smartwatch, has already leaked online.

Apple also revealed it has been working with fashion firm Hermes to create new watch straps

Apple unveiled new gold and a rose gold 'pink' version of its Sport watch, along with new band colours

'Apple's master plan is to be ubiquitous,' said Jordan Edelson of software firm Appetizer Mobile, explaining why Apple is increasingly designing its iPhone and Siri to interact with cars, televisions and 'smart' home systems.

It isn't a sure bet: Apple rivals like Google, Samsung and Microsoft are building their own technology for Internet-connected cars and homes.

Apple sold a record 183 million iPhones in the nine months since releasing the iPhone 6 and 6 Plus, which have bigger screens than earlier models.

That has allowed the company to remain highly profitable, even as Samsung and other phone makers struggle.

FORCE TOUCH The Force Touch technology is found in the Apple Watch and the new Macbook. 'The new trackpad features built-in force sensors that allow you to click anywhere and haptic feedback that provides a responsive and uniform feel,' Apple says. 'You can even customize the feel of the trackpad by changing the amount of pressure needed to register each click. 'The Force Touch trackpad also enables a new gesture called Force Click, a click followed by a deeper press, for tasks like pulling up the definition of a word, quickly seeing a map or glancing at a preview of a file.' The new technology could spawn new applications for the phones, such as a piano-playing app that would make different sounds when touched lightly or more heavily. Advertisement

Some analysts question whether these features will inspire the same type of consumer demand that propelled last year's iPhone success story.

But research firm Kantar Worldpanel says a substantial number of iPhone owners are still using older, smaller models, which makes them likely candidates to upgrade.

Analysts say the new TV box is part of Apple's broader strategy to carve out a bigger role in the home.

For instance, the new Apple TV could serve as a hub for Siri to control lamps, thermostats and other 'smart' appliances, using Apple's HomeKit technology.

It could also set the stage for Apple to later introduce a streaming video service aimed at competing with Netflix and other Internet entertainment services.

Even without an Apple TV, new iPhone software will make it easier to set up automated homes, including having lights turn on and window shades go up when you tell Siri on the phone, 'Time to wake up.'

With the new software for iPhones and iPads, Siri can also offer recommendations, such as nearby restaurants, before you even ask.

It might even launch apps for you, based on your past habits, when you attach headphones or connect to a Bluetooth speaker in a car.

Siri will also offer to add calendar and contact entries based on your incoming email - something Google already does with its competing services.

New iPhones will come with this new software, known as iOS 9.

Apple also plans to release it as a free update for existing iPhones and iPads, likely next week.

After major software updates over the past two years, the new software for iPhones and iPads is mostly about refinements, including a different font, a new way to scroll through photos and behind-the-scenes tweaks to improve battery life.

But there will be a few new features beyond a smarter Siri.

Apple's Phil Schiller speaks about iPhone docks during at the event

PERFORM MAGIC ON THE IPHONE 6S Budding magicians will be able to use the new phones to perform tricks using augmented reality. The Marvin's iMagic range has a series of unique effects including magic X-ray machines that reveal hidden items, apps on the screen that will appear in the magician's hand when the phone is shaked, and interactive card tricks. All tricks come with step-by-step instructions. Marvin's iMagic Interactive Box of Tricks costs £24.99, while its Tin of Tricks is £34.99. Advertisement

For instance, major cities will get transit directions, addressing a major shortcoming with Apple Maps.

In some cities, including New York and London, Apple sent teams to map out subway exits and entrances.

That way, users getting to the subway are guided to the closest entrance, while those getting off are told which exit signs to look for.

The first suggestion of a supersized tablet came just weeks after claims that the large screen size of the iPhone 6 Plus was impacting on iPad usage.

The release of Apple's iPhone 6 Plus means there is now only a 2.4-inch difference between the size of the phablet's screen, and the display on its iPad mini.

Analysis has revealed that as phones become larger, more people are using them for watching videos or reading - making their tablets almost redundant.