New York (CNN Business) YouTube is backtracking on changes it announced to its verification process following backlash from creators on its platform.

YouTube said it "completely missed the mark" on Friday, and accounts that already have a verification badge won't lose it.

A day earlier, the company announced changes to its verification badges in an effort to help clear up confusion about what it means to be verified and to give the checkmark a new look. As a result, some people were notified that they would lose their verified badge, which caused an outcry. (People impacted could fill out a form to appeal the decision).

Like other social media platforms, YouTube offers a checkmark next to some channels to indicate that the account belongs to a public figure or brand, from YouTube creators to celebrities, musicians and companies.

YouTubers voiced their frustration and concerns about the change, including that it could make it easier for bad actors to impersonate them.

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