Over summer, the popular pornography website PornHub released an extremely NSFW video for Coolio’s “Take It To The Hub”. Turns out that song was just foreplay and today they’ve let loose the money shot: PornHub Records is now a thing. (Ed. Note: I’m sorry, everyone.)

Billboard broke the news of the freshly christened label, along with word of a contest to find its “anthem.” The winner, who will be selected by a panel of “high-profile artists,” will receive $5,000 to make a video to premiere on Pornhub.tv. They guarantee 500,000 views for the winner’s clip, and with 40 million daily views and the fact that “Take It To The Hub” hit 500,000 in under a week, that’s probably a lowball number.



The company’s head of PR and Marketing, Matt Blake, said in a statement, “We’ve always had a strong music presence from the beginning of PornHub.” He’s not just talking about “bow chicka wow wow” mood music, either. “Artists upload their own stuff, like uncensored tracks and R-rated versions of songs. Some people come in and upload exclusive videos, so it creates a buzz for them.” New York producer FaltyDL debuted a SFW video for his single “Some Jazz Shit” on the website back in June, and Xiu Xiu released their NSFW clip for “Black Dick” via the platform, too.

Just because PornHub’s website put emphasis on, well, porn, doesn’t mean its looking for the raunchiest of the raunch as they slip into the music business. “We’re looking for acts that aren’t necessarily porn-focused,” VP Corey Price said. “We’re an ad-based network looking for content that appeals to our demographic. Mature lyrics for an adult audience; no boy bands or teen-pop, for instance.” They might want to double check those demos, ’cause we’re willing to bet their teenage viewers outnumber ours.

As for the theme song contest, Price says they’ve already received a range of submissions including “erotic folk, rap, country.” However, the winner is not guaranteed a contract with the label, as the contest is really just a way to lubricate PornHub’s entrance into music. “Right now it’s all about forming relationships and understanding how this all works. We’re focused on distributing through the platform and digital sales,” though physical releases may happen in the future.

At this point in a story, we usually embed some relevant video. In this particular case, however, we’ll leave it to the pornofessionals.