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A shopper got a shock when she checked the label of her new £10 Primark dress.

Rebecca Gallagher, 25, was horrified to find a hand-stitched label reading "forced to work exhausting hours" sewn into the floral sundress.

She has now vowed never to wear her bargain find for fear it could be the result of exploitative labour.

Rebecca said: "I was amazed when I checked for the washing instructions and spotted this label.

"It was stitched by hand and sewn in with the other normal labels."

(Image: Wales News Service)

Disturbed by what she saw as a "cry for help" from a possible overseas sweatshop, Rebecca called Primark for an explanation but said she "was put on hold for 15 minutes before being cut off".

A spokesman for the cut-price high street giant said there had been "no other incidents of this kind" and added: "We would be grateful if the customer would give us the dress, so we can investigate how the additional label became attached and whether there are issues which need to be looked into."

Primark's fast fashion model is loved by bargain-hunting shoppers but has been criticised by campaigners who believe it exploits workers overseas.

(Image: Wales News Service)

Primark was one of the brands that sourced clothing from the Rana Plaza factory which collapsed in 2013 killing more than 1,100 people.

It has since pledged up to £8m in compensation.

Rebecca says the incident at the Swansea branch of the shop has made her think more carefully about where her bargain buys come from: "To be honest I've never really thought much about how the clothes are made.

"But this really made me think about how we get our cheap fashion."

Another woman claims that she found a label that said "'degrading' sweatshop conditions".