Here are some terms/abbreviations for you to simplifying technical and conceptual jargons used in adtech/martech world:

Here are some terms/abbreviations for you to simplifying technical and conceptual jargons used in adtech/martech world:

Ad blocker – A term that describes software or hardware that removes ads from a web page

Ad creative – any static/video ad, images etc. which serve as content for the ad

Ad exchange – Auction-based, automated digital marketplaces that allow multiple parties, including advertisers and publishers, to buy and sell ad inventory

Ad format – The size and format of the ads that are displayed on publishers’ websites. Examples include banner ads, native ads etc.

Ad fraud – Ad fraud is the attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology

Ad impression – an instance of delivery of digital ad from its source is counted as an impression

Ad inventory – digital ad space which publisher sells in his app

Ad mediation – use of multiple ad networks to raise eCPM and optimise ad inventory

Ad monetization – process of making money(monetization) from selling potential ad-spaces to digital advertisers

Ad refresh – when a publisher refreshes ad on same ad-space after an interval, like 30 sec., 60 sec. etc.

Ad request – request for ad-space to be filled with ad content. Made by publisher app to ad servers when a user starts loading webpage/app.

Ad RPM – see RPM, this is RPM related to a particular ad

Ad server – to help publishers gain better control over their ad inventory with features like analytics, ad management, direct selling etc. Some ad servers are Google Ad Manager, Smart AdServer

Ad tag – code snippets made by ad servers to be included in webpage/app to display ad

Ad tech – The term “ ad tech ,” which is short for advertising technology , broadly refers to different types of analytics and digital tools used in the context of advertising

Ad type ID – API parameter which describes the type of Ad to run, different ad type have different IDs

AdLocation – the API parameter which denotes the ad’s location within the app

Anchor ads – also called sticky ads, these stay fixed at a location when screen is scrolled

Arbitrage – practice of buying in one market while simultaneously selling in other usually without value addition

Audience targeting – practice of targeting effective audience for ad campaign based on factors like brand, demographics etc.

ASO (App Store Optimization) – methods to optimize mobile apps to rank higher in app store’s search results