Building a reputed brand is not a 10-minute job. It takes a deliberate and endless effort to maintain an online reputation for your business. Businessmen recognize the fact that how much importance it holds to be recognized in the market so they strive hard to maintain their online reputation. At the same time acknowledge the fact that negative online reviews can ruin your years of hard work you have put in securing the brand image for yourself. Since customers are turning to online reviews with greater frequency to determine whether or not to make a purchase. In fact, research has shown that the majority of consumers assign the same level of credibility to an online review as they would do a recommendation from a friend. So what can be done in order to remove negative reviews from the internet? Here are some effective public relation strategies:

Reach out to the source

Communicate to reviews site and convince them to take the negative review down by making a strong evidence that can prove that the name of the reviewer doesn’t show up on a list of his or her past clients in case if someone has unfavorably put it up on the site. Customers can also post something unfavorable about a business in a moment of frustration and will be willing to take it down if they feel that the business has made an effort to rectify the issue.

Suppress it with Positive Content

If you can’t afford to remove negative reviews from the consumer then try to suppress it with positive content. A business with 1 negative review out of five positive review will have a worse impact than one with 1 negative review out of 20 positive reviews. Checking with recent clients to have them write positive reviews will help to improve the reputation of the business. If a business is not sure how to do this, they should consider hiring an online reputation management firm. Online reputation company helps to increase the percentage of customers that a business gets to review it.

Balancing Privacy with “Right to be Forgotten”

Procuring personal information or past records about an individual is no longer a back-breaking task. The relevance of such information or the duration for which such data should be available for public access is a matter of concern. Under “Right to be forgotten” people are allowed to request for removal of their personal information/data online after a period of time or if such information/data is no longer relevant. Again ORM companies are well equipped to take care how people want to appear in search engine results.

Google De-index

One easy way to get rid of pages/post you don’t want to appear in search is to use Google No-indexing tool. Once you have implemented your no-indexing strategy, you will want Google, Bing and other search engine to re-crawl all those pages. Google Penguin Data refreshes occur around once every month and once the data is updated it will not include intended No-indexed pages. So, it’s an efficient way to get your negative page removed from Google’s index in a short time-span.

Fix the issues

Take the time to respond to criticism appropriately, and try to fix the problem immediately upon receiving the negative reviews. You should take the complete ownership of the issue and show online reviewers that you take their feedback very seriously by confronting the issue and rectifying it in the public eye, the result achieved can be far more positive than the negative reviews.

If a business owner wishes to remove negative reviews, these are some of the ways which comes in handy to figure out how you can get rid of unfavorable content.

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