Any mum will recall those last days of pregnancy when you will try just about anything to bring on labour, but would you have thought of Pokemon Go?!

· The app is overtaking traditional methods to induce labour

· 53% of pregnant mums plan to use this augmented reality app to kick-start birth

· Two in three mums said playing the virtual game helps with pain relief

· 1 in 7 found the excitement of seeking out characters raised their heart-rate, helping labour start

· 1 in 20 new mums claim the game started their labours

Pregnancy Hormone

Walking stimulates the release of pregnancy hormone oxytocin, which triggers contractions, because it is a key method recommended by midwives to begin labour. However, few mothers manage it, because of the discomfort of late pregnancy. The app is a welcome distraction from the pain, also it encouraging walking.

Pokemon Go Labour – A New Craze

Midwives have already dubbed the new craze ‘Poke-Mums’. They are braced for an influx of women using the app, because 57% of young mums are already regular Pokemon Go players. The game is more popular than traditional methods of bringing on labour. Just 42% of mums are planning to eat spicy food, while 46% will have sex or eat ripe pineapple, which all helps to start the birthing process.

Mother’s Testimony

Amber Wilde from London is a mother who used the app to bring on labour. Overdue with twin girls, Amber decided to use the game to stimulate the birth and consequently went into labour just a few hours later.

She said: “Never mind hatching a Pokémon character, I’m hatching two real babies of my own thanks to the app. I am proud to be a Poke-Mum as it worked really well to make me go into labour. I’d only just hit on the idea and started walking and monster hunting for a few miles when my waters broke and the twins were on their way.”

Which techniques do you recommend to start labour or distract from labour pains?

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