Blockchain Development for Big Data, Advertising & Content

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Over the last three months HadePlatform.com has undergone major change. It started as a simple SaaS platform with extractable data, tools, and APIs to a full blown media platform with premium portals built around both crypto and stock investment research. We have kept our core, but have sacrificed short-term business because we believe in the potential that blockchain and decentralized applications bring, and what HADE can achieve as a utility token both on HadePlatform.com and commercially through licenses and public use.

One thing I have learned is that the integration and development of new technologies is not a sprint. It is a marathon to do it right. We spent four years building our database, integrating the technology to learn from our database, and then creating the programs to learn and adjust from this overwhelming supply of information. Our past and current breakthroughs could take us very far, but we have chosen to pursue the following development path because we are not satisfied with carving a niche market and becoming a $100 million business. We want to be a business with several billion dollars in annual revenue and/or digital currency volume over the next decade that changes the way major industries like big data, information technology, SaaS, and advertising function.

Before we talk about our short and long-term blockchain and decentralized app projects, let's review and discuss what we are working on right now to set the foundation in place. If you are uninterested, scroll down to our blockchain discussion.

What we are working on now

Dedicated pages

Gamification apps

Member portal enhancements

Algorithm and technology upgrades

A complete front-end redesign for improved usability, higher engagement, and better conversions. We are going to focus on growing the contributor network with dedicated pages for contributors that allow for customization, better communication, and gamification with Hade token. Not only are we giving individual investors a platform to share their knowledge and voice with others, but we are compensating for exclusive content and will create additional tools to help grow their network.

This includes a reward system for meeting certain milestones for publishing content, views, followers, and engagement in their dedicated pages. Hade token will be used as a utility token for achieving these milestones, along with badges and higher placement and distribution of content.

Our gamification apps will be both premium and non-premium and will center around predictive analysis of both cryptocurrencies and stocks. This not only creates a unique way for users to be engaged, but it allows us to incorporate crowdsourced analysis with our AI. Our number one goal right now is engagement and growth, so therefore gamification apps, dedicated pages for contributors, and personalized experiences for members and registered users are all important parts of product development.

In addition, we have rolled out two new AI-driven tools this week for equity research, dividend grades and momentum grades. We have been testing these products for months and with statistically significant results we are deploying in beta for premium users.



Furthermore, our 1,500 premium portal users will soon notice a much more personalized experience. Our users can already get personalized news for the companies and crypto currencies they care about, but soon users will be able to select whatever stocks and cryptos they wish and we will deliver important, custom information that applies to those selections from our applications that can not be replicated elsewhere.

5 Short term use cases (2018)

We are working on HADE token use cases and a blockchain protocol to serve five initial purposes.

Identity verification to prevent unauthorized sharing or use of our software.

Protect sensitive information such as payments and user information

Facilitate and verify purchases in HADE Store with HADE token

Verify the legitimacy and exclusive nature of content to prevent plagiarism and identify fake news.

The re-distribution of content, APIs, and other intellectual property with the integration of smart contracts and HADE token for payment

These use cases apply specifically to our business. We deal with corporate accounts and enterprise customers. It is important to protect their information so that our software and applications can be used freely and without fear of compromise or malicious attacks. We believe that building a platform with this structure in place will make for a smooth transition to payment facilitator and online brokerage. We also believe that with today's cyber security concerns that the best defense is a good offense, and that building these features on the blockchain will position us to license verification tools that reduce such threats across all industries.

We believe the integration of smart contracts with these additional features could prove to be a very useful tool for subscription based software, media, big data, or FinTech companies that license services under long-term contracts and are forced to provide access to valuable APIs before ever receiving payment. A much more economical approach for the vendor is the use of smart contracts and blockchain, and we will not only use such a service internally but will provide via licensing.

Not only would the use of blockchain to verify the legitimacy and exclusive nature of content benefit our business with syndicated content, but also the entire media industry and consumers who wonder in today's world what is fake and what's not. Based on our research, we can use blockchain to develop such a product.

To summarize, HADE token will be used as part of our program to encourage the development of contributor blogs, gamification apps, licensing of technology, and the purchase of premium products short-term.

3 Long-term use cases (2018 and 2019)

These are the use cases we are currently developing, but require a battle tested blockchain with the capabilities for sudden scalability. All previously discussed use cases help us in reaching these long-term goals.

Verify clicks and payments used to promote content and advertisements with Hade token

Source the origination of information in our world class platform to create new use cases

Identity verification, distribution, and compliance for tokenized investment funds

We are pursuing each of these large scale usages sooner than later, but in order to do so successfully and actually capture the market share associated with tokenized investment funds, blockchain with big data, and blockchain for advertising, it is important that we have a battle tested blockchain and we are able to scale with demand. Otherwise, we will not succeed in these markets.

The use of blockchain to validate the legitimacy of advertisements could determine the future of ad spend, but the functions to verify clicks, identify users, and legitimize advertisements and content must be in place first, which is what we are working on now. This process starts with HadePlatform.com and promoted posts and dedicated author pages, and advertisements, but once perfected has the potential for large scale commercial deployment into larger advertisement networks.

We believe that blockchain has the potential to create a new standard (and data sets) for sourcing information in big databases and analytics. It is important to develop this use case for our business internally, but scaling to use with other big databases is just as valuable.

We are already developing this technology internally with our world class database on a private blockchain to source the origination of information through a single and series of records that correlate with MySQL as the front-end database. However, we believe there is usage with other front-end databases to allow for commercial use, and once perfected will become the new standard for big data analytics and services.

This may be our biggest opportunity. Big data & analytics will soon be a $150 billion market, and it is a very competitive market. The technology to confirm whether data is accurate and simultaneously source the origination of data will open enormous doors of opportunity, and our usage of blockchain to do so will establish HADE as an instant leader and must have for vendors in order to license the technology.

Finally, all pieces collectively come together with tokenized investment funds, for us to reach our goal as both an online brokerage and vendor/host of tokenized investment funds. We must have an enormous network with the highest standard of verification, security, and compliance while being able to scale on demand without interruptions in our network to make this goal a reality. This is a market of unlimited potential, and while we may not be first to market, our network and development practices will make us best.