Three students from a Sarasota high school are dead after being hypnotized by their school principal (via Raw Story).

Two of the students committed suicide and a third died in a car crash this spring, shortly after they were hypnotized by Principal George Kenny, according to an ABC News report.

Kenny had reportedly hypnotized more than 75 students, parents and teachers in an effort to motivate them to focus on school and athletics. Sarasota County School District official repeatedly warned him to stop, but he ignored the warnings, according to the report.

Kenny has since been reassigned to an administrative position.

Watch the ABC report, below: