Rani Croshal used to review her direct reports once a year. Now, the manager at software company Revinate Inc. gives dozens of smaller-scale assessments throughout the year. That includes quarterly discussions about goals, semiannual evaluations in which managers, peers and direct reports give feedback, and multiple check-ins to ensure her nine employees are hitting long-term goals. And then there is the annual compensation review process.

“We’re always talking about how we can improve ourselves,” Ms. Croshal said.

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