Azot's deputy director, Yekaterina Vozhegova, tells the Uralinform news agency that the aim is to attract young people to what she says are unpopular technical and engineering jobs. Once prestigious under Communist rule, the image of industrial work suffered with the decline of Russia's manufacturing sector after the collapse of the Soviet Union - and the belief that more money could be made elsewhere, such as in business. "We want to dispel myths," Ms Vozhegova says. "We want to show what modern, hi-tech manufacturing looks like, and that you can earn well, have a career and live an exciting life at a factory these days."