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Big-box retailer Circuit City died in 2009 but at last month's CES the owner of the CC brand announced that it will "relaunch with a dynamic, social-focused e-commerce site, along with various concepts of innovative retail stores, and unprecedented e-commerce technology offerings." That launch was supposed to happen Thursday.

Supposed to happen. In an interview with industry daily Twice, CEO Ronny Shmoel said the launch was delayed because "his information-only corporate site had been 'inundated with visitors' in advance of the launch, and has already received hundreds of thousands of mailing list sign-ups," and that he wanted to beef it up so it wouldn't crash under the load on day 1.

There's no new date, just "shortly" per the article.

However, this isn't the first time its relaunch has been delayed. Shmoel bought the brand from retailer Systemax in 2015 and announced a relaunch for June 2016; that month, he announced a delay because it was "taking our time to get it right." No press release was issued this time.

Buried at the bottom of the Twice interview it says "he has also received strong interest from national retailers in his plan for turn-key Circuit City tech shops that can be placed within their stores." Get ready.

The company didn't immediately respond to CNET's request for comment.