Bad news for anchorman Brian Williams, at least if the Celebrity DBI index is to be trusted: the disgraced NBC Nightly News anchor he's has taken the biggest drop on Repucom's indexes quantifying consumer perceptions of celebrities.

Williams went from No. 57 to No. 397, tied with Giselle Bundchen and former Colts coach Tony Dungy and from No. 23 to No. 835 on the list of most-trusted Americans.



Todd Smith reports.

As The Marketing Arm's managing director Robert Familetti said, "We haven't seen a drop like this since Tiger Woods."



The relationship that the public has with newscasters is not the same as the one it has with celebrities like Hanks, because trust is what they build their reputation on.



Tiger Woods set a very negative precedent in the world of Celebrity DBI – one that The Marketing Arm execs were hoping not to see again for a long time.

Americans aren't the only ones upset with Williams.

And speaking of Tiger, he's officially not reactivating his glutes for the Honda Classic next week. Brian Biggane reports.

Bob Harig talks to agent Mark Steinberg who says he'd be "shocked" if his client missed the Masters.