Breitling love their squads – apparently, when it comes to ambassadors it’s strength in numbers – and with their latest take on their signature diving watch the watchmaker is tackling the surf. Working with surfing icon Kelly Slater, Breitling has launched the Breitling Superocean Automatic 44 Outerknown.

Outerknown is, in case you’re not well-versed in upcycled fashion, is the surfer’s sustainable clothing label. It’s not the first time Breitling has worked with the label, with the Superocean Heritage Chronograh at the tail end of last year. This time though it’s the more modern version to be given an eco-friendly, special edition overhaul.

Breitling has taken the green angle quite literally, with a dark green dial and bezel. The rest of the watch is much the same as the standard Superocean, meaning a 44mm stainless steel case and a Breitling 17 calibre automatic movement, complete with a 38-hour power reserve.

The main event however are the straps launched alongside the new watch. The environmentally-friendly ECONYL straps – made from recycled ocean waste, fishing nets and the like – are available in 6 different colours. They range from the standard black and blue to bright yellow and red and are available in enough sizes to suit any Breitling watch.

The Superocean Outerknown is presented on a green version to match the bezel and dial, though it could use a pop of yellow just to make it a little less sombre. Either way, it’s a cool new version of a serious diving watch; saving the world is just a nice bonus.

Price & Specs:

Model Name: Breitling Superocean Automatic 44 Outerknown

Ref: A17367A11L1W1

Case/Dial: 44mm diameter x 14.21mm height, stainless steel, domed sapphire crystal with anti-reflective treatment on both sides, unidirectional bezel

Water Resistance: 1,000m (100 bar)

Movement: Caliber 17 (ETA 2824-2), automatic winding, COSC-certified chronometer

Functions: Hours, minutes, seconds, date

Power Reserve: 38h

Strap: Outerknown ECONYL® NATO strap in khaki green

Price: €3,900

More details at breitling.com