There’s no apparel brand more worthy of mention in Kansas City than Freely Given. Its founders, Chris and Allison French, work with top designers in town to customize shirts inspired by kids and families in crisis. They then turn around to donate 90% of its profits to support the same families who inspired their designs, “one story at a time.” As Freely Given's first “story,” Ampersand Studios contributed the Go Kit Go collection to support the care of little Kit, whose incredibly brave fight against cancer will make you fall in love - both with Kit AND the Freely Given movement (but especially Kit).

Support the movement: FreelyGivenMovement.com