T-Series all set to grab the top spot on YouTube T-Series all set to grab the top spot on YouTube

The YouTube channel of India’s largest music label and movie studio, T-Series, will soon grab the top spot on the list of most subscribed channels of the video-sharing platform in the world. Swedish vlogger PewDiePie, known for Nazi jokes and racist comments in his videos, is currently the top YouTuber worldwide with as many as 67,245,527 subscribers. T-Series, on the other hand, currently holds the second position with 67,114,792 subscribers. If analysis by Tubular is anything to go by, PewDiePie is likely to lose the crown by October 29.

T-Series, headed by Bhushan Kumar, son of the late music mogul Gulshan Kumar, started out as an audio cassette firm. Its YouTube channel largely offers music videos spread across genres catering to different age groups, the country’s youth in particular. The channel has not restricted itself to providing only Bollywood music. Its most viewed video is a Punjabi song called Lahore. Sung by Guru Randhawa, it has garnered over 601 million views. Randhawa, incidentally, is the most viewed Indian singer on YouTube.

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T-Series’ channel is far more active than PewDiePie’s. While the former posts six videos in a span of 24 hours, the latter does two. What has worked so far in PewDiePie’s favour is that his language is the globally-spoken English. However, since India is a huge market for music and smartphone users in the country are increasing at an unbelievable pace, PewDiePie has failed to keep up.

Below, watch the song Lahore:

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Talking about his rival, PewDiePie, in an October 21 video had said, “I don't really care about T-Series, I generally don't, but I think if YouTube does shift in a way where it does feel more corporate, then something else will take its place. People enjoy this connection so much, I think something else will show up if it becomes more corporate.”