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Shaw Communications Inc. had fighting words for the Big Three wireless players in its final submission to the federal consultation on an auction for radio frequencies needed to power Canada’s mobile networks.

The Calgary-based owner of Freedom Mobile on Friday reiterated its strong support for the Ministry of Industry, Science and Economic Development’s proposal to give new wireless entrants an advantage when it auctions spectrum licences in the 600 MHz band, a particularly valuable block of low-frequency waves that help improve cell reception in tricky spots such as concrete buildings.

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Shaw called this an opportunity to correct a “huge imbalance” in spectrum holdings between the Big Three players and competitors like Freedom.

“It will help break the status quo and end the game where the Big Three win and Canadians lose,” Shaw President Jay Mehr said in a press release.

“If the Big Three have the chance to block strong competitors from the market, they will.”