Meet England footballer and walking brand David Crimp. Adore his vacuous bimbo of a WAG Lara. Across the table in The Murderers restaurant sit monocled conceptual artist Damon Twain and his young Chinese bride Chu-Chu, the ravishingly beautiful chart-topping classical violinist. Who will win the big eat off on tonight’s show? Which unlucky contestant will get the mystery food-poisoning dish? The fare is served up by host Soup Dogg, the black rapper and media darling with enough Michelin stars to fill a page of Amazon book reviews, fruitier language than a compote with Tourette’s, and more moves than a break dancer on fast-forward. He’s sick, he’s slick, and he’s down with the kids. When these A-listers go head to head on Sty Transatlantic's flagship Sunday night programme Humili-ATE (think Ramsay’s Kitchen Nightmares v Weakest Link) it’s about to turn into the reality TV show from hell. Throw in a dash of shock factor to boost the ratings - a guest kitchen crew made up of convicted rapists and murderers - and you pretty much have all the ingredients for a recipe for disaster. Meanwhile surreal things are happening down in West Ham, where avid Humili-ATE fans Gazza and Tanya Mason find their telly taking on a strange reality all of its own. The steaks are high, the curry’s a dog, and there’s something dodgy going down in the restaurant toilets.