Texas A&M University and Champion Athleticwear will host a night of live music headlined by Shakey Graves at the Texas A&M [Power] House Monday, March 11 from 5 p.m.-10 p.m. during SXSW.

The Texas A&M X Champion Showcase will also feature exclusive apparel, a wine and bourbon beverage station that highlights Texas A&M College of Agriculture and Life Sciences research.

Champion Athleticwear, official apparel partner of Texas A&M University at SXSW will showcase a custom Texas A&M [Power] House X SXSW collection during the event, as well as feature unique giveaways.

Texas A&M [Power] House at Flemings in Downtown Austin March 10-12 will feature experiences that showcase the ways Texas A&M is recharging, refueling and reimagining the future alongside guests that include Army Futures Command, Pixar Animation Studios, EA BioWare, PepsiCo and Verily.

Funding for Texas A&M at SXSW was made possible through brand licensing revenues, without the use of tuition dollars.