This the email Snapdeal has been sending to *social media influencers* and asking them to do a minimum of 17 tweets (and assumably paying for the whole campaign).

This is how Snapdeal is creating a Twitter trend in order to make up for the loss over Aamir khan’s controversial statement.

This the email Snapdeal has been sending to *social media influencers* and asking them to do a minimum of 17 tweets (everything is math, you see !); and assumably paying for the whole campaign.

[Via/orig tweet]

And the result?

#SnapdealForIndia is trending in India and here are some samples of (paid) tweets:

Wonderful work by Snapdeal in providing a platform for sellers in India #SnapdealForIndia — Bohemian Bakchodi™ (@Dhruv_Axom) November 25, 2015

@Snapdeal has done such a great work for small businesses in Dharamshala

excellent task ..

Salute 2 ur good deed #SnapdealForIndia — Dragon Rider (@D_NERD_) November 25, 2015

Is it fair? Well, what’er happened to Snapdeal wasn’t fair – so…

What’s your take?