The most amount of feedback and virality I have ever experienced online centered around one article I wrote titled "Top Ten Altcoins that Could 1000x in 2018". While a bit of a clickbait-ish title, the amount of time and energy I put into scrounging for these coins was not absent. All this said, when you come across one project you really, reaaaally like; research becomes a bit of an obsession. This happened to me last night on one project in particular, and I am incredibly excited for the potential ahead. Okay, enough crescendo hype, the coin is called Vezt.

Overview

So, what is Vezt exactly? According to their website, Vezt is a platform that gives artists and rights holders control over their new or existing songs and allows them to easily capitalize on their work by choosing portions of their songs to offer for sale to fans, friends, rights-buyers and brands.

The Bad

On the surface level this seems like a pretty decent idea, but if you take a deeper look, there are many obstacles and weakness that must be overcome.

The Industry

For starters, the music industry has generally been an extremely hard place to make money for startups and investors. Until the recent success of Spotify, if you look into the amount of venture capital pushed into the music space over the last decade, you will see an entire gravesite of failed ideas and nostalgic souls.

Less Tech, More Bass?

Adding onto this, there seems to only be one technical person on the team. While they could have added some support in this area and simply not updated the website, this amount of blockchain and developer expertise is far below the industry average.

Down Goes Frazier

Lastly, you may have heard the term "Don't catch a falling knife". Well Vezt has been a butcher knife, and its rate of falling is faster than Harvey Weinstein's career. The price has absolutely plummeted in the last few months (even more than the market), dropping from its all-time high of $4.22 in January to $0.20 today.

The Potential





There are very special times in a coin's hype cycle of growth that you can capitalize. For my completely made-up but somewhat believable stat of the day:

20% of the market are early adopters and receive 80% the rewards.

20% of those early adopters receive 80% of those rewards.

If you want to know where we are with Vezt, I believe we are in the 20% of the 20%.

Connecting the dots on potential break-outs is one of the most fun, but hardest things to do. While its great to read news articles on Reddit and Steemit to stay up to date, doing the research yourself is an incredibly rewarding experience; both emotionally and financially. Here are some signals I have gathered in my delusional rabbit-hole of emotions.

Major Artists on Board

The only other music company in the crypto space I have put a small investment in is Opus. While it does have some potential, there doesn't seem to be any major or famous artists/producers on-board. In an industry that is completely reliant on influencers and following, Vezt is off to an amazing start.