Instagram account has a surprising idea.

The Off-White x Nike Air Jordan 1 “Chicago”

Last Saturday, esteemed streetwear brand Off-White held a raffle for pairs of its now iconic Nike sneakers. If you missed your chance to get your hands on a pair, one Instagram account is giving you another shot — and helping a great cause at the same time.

After releasing in late 2017 for the retail price of $190, Virgil Abloh’s sneakers quickly rose to a value of over $2,100 on resale markets, a percent increase of over 1,000%.

This hype inflation bears a striking resemblance to the hyperinflation happening in the country of Venezuela. At an annual inflation rate projected at over 440,000%, Venezuelans have seen the price of a cup of coffee soar from 20,000 Bolivares in January to over 150,000 in April.

If that’s how much it costs for a cup of joe, imagine the price of more involved needs — like pairs of shoes.

Bare, a creative collective focused on authentic and transparent philanthropic efforts, decided to craft a proposal for Abloh, one that would help Venezuelans struggling with basic needs.

They’ve pledged to give away a free pair of Off-White Jordans to one lucky user, so long as the Instagram community can help them get Virgil himself to respond to their request. If he reacts, the winner will be chosen at random from the pool of contestants who repost their proposal and tag both Virgil and Off White Vancouver.

So what’s the big idea?

They want to launch the Off-White For Venezuela “INFLATION COLLECTION”, a set of customized versions of three Nike x Off-White designs. By replacing “AIR” with words like “POOR” and “SCARED”, the collection hopes to spark conversation around Venezuela’s current economic crisis. Proceeds would be used to purchase shoes and other essential supplies for victims of hyperinflation in Venezuela.

To enter the competition and take your shot at winning a free pair of grails, visit @off__white__for__VZLA on Instagram and follow the instructions on their latest posts.

To learn more about the project and the crisis affecting Venezuela, visit off — -white — -vzla.com.