Echo Park’s House of Spirits liquor store and its fanciful neon sign are up for sale as a development opportunity.

Broker Andrew Leff of Marcus and Millchap tells Curbed that the longtime owner, listed on property records as a trust, was looking to offload the Echo Park Avenue property because it isn’t operational anymore.

The building has been fenced off and disused for 10 months, after a destructive fire ripped through the building in December. The Eastsider was the first to report that the property was for sale, and it had reported in July that the store had surrendered its liquor license to the state—a move that signaled the owners were either temporarily halting business or stopping altogether.

The damage to the property was significant enough that Leff says a new owner would most likely seek to redevelop the site, which is why the property is marketed as a “rare redevelopment opportunity in the heart of Echo Park.”

The LoopNet listing for the property indicates that it qualifies for the city’s Transit Oriented Communities program, which gives incentives to developers to provide affordable housing near transit stops by allowing them to build more densely. The liquor store is just north of Sunset Boulevard, where multiple bus lines and a rapid bus line have stops.

The House of Spirits’ lease indicates the business has been in operation since at least 1991. City records show the building dates to 1924.

The liquor store has a recognizable sign over the front facade that showed a little house with puffs of smoke coming out of its chimney. Another sign in the parking area in front of the building advertised the store in a more Googie style.