Beautiful People

It can be difficult to keep up with the goings on of Seoul Fashion Week from across the ocean. But thanks to social media, it’s increasingly easy to follow along with the help of savvy bloggers, street style stars, models, designers, and of course, K-Pop stars. As with every season since the event’s founding in 2011, members of girl groups like Girls Generation and Red Velvet (plus boy bands, too) cause a frenzy of fans and flashbulbs both outside of the shows in Dongdaemun Design Plaza and inside as they take their seats front row for shows like Pushbutton. This season, the fashion designer Bajowoo of 99%IS—whom we dubbed the “Kanye West of Seoul Fashion Week“—is the one to follow, as well as his cohort of punk/grunge models with numerous tattoos. Not to mention singers like Sandara Park, who joined stateside sensation CL at Bajowoo’s show this week. Here, the top 10 It guys and girls to follow in Seoul right now.