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Makeup artist Lisa Eldridge may be best known for her beauty tutorial videos, which have garnered her nearly 1.8 million YouTube subscribers, but it’s the rings she wears—William Welstead’s one-of-a-kind gemstones stacked high—that have spawned hundreds of comments (“I think my favorite thing about her videos is the soft clinking noises her rings make. Sooo soothing,” reads one Reddit post) and countless copycats. “When I noticed companies were selling rings using my name, that was the moment I was like, ‘This is crazy,’ ” says Eldridge, who then took matters into her own hands. After enlisting the help of Welstead—a longtime friend turned collaborator who sourced the stones—she set to work on her namesake collection (which, ranging between $450 and $900, rings in significantly lower than Welstead’s).

It should come as no surprise that Eldridge, who commissioned Welstead to design her engagement ring, has long been drawn to his jewelry. After all, when Eldridge was tasked with creating a makeup line for Shiseido some 20 years ago, she created a collection inspired by gemstones. “For me, it’s all about color,” Eldridge says—which is why she’s debuting a fistful of 30 styles in all kinds of hues: There’s Kate, a pale green prasiolite named after client and friend Kate Winslet; Lily, a smoky brown quartz beloved by Lily Collins; and Elizabeth, an oval-cut iolite, reminiscent of Elizabeth Taylor’s famed eyes, that “sometimes looks really blue and sometimes suddenly flashes violet.”

Photo: Courtesy of Lisa Eldridge

And though it’ll surely be hard to set the prismatic rings to rest, the packaging is equally impressive: Inspired by a 1920s rouge pot that was a part of Eldridge’s vintage makeup collection, the small boites are hand-crafted in England’s Norfolk region from soft vegan suede in shades of blush, while their powder-puff toppers come in hushed hues like sage green, lavender, and peachy pink. The boxes—alongside personal photos, found fabrics, and collectors’ cosmetics—will be part of an “explosion”-like display in London’s Dover Street Market, where the line is launching on Thursday.

“When I see colors together, that’s what gets me excited, whether I’m on a makeup job and opening all my products or looking at my rings,” says Eldridge, who’s known to change up the palette of her rings daily, sometimes wearing as many as six on a single hand. And while the number of options may be daunting, when it comes to styling them, she stresses, “There’s no law. Like makeup, you pick up a color because it makes you feel a particular way.” In other words, forget trends; follow your gut.