Being a creative entrepreneur can be a challenge, especially when it comes to branding and marketing yourself as a business. It’s important to be able to identify the things that you value, and to weave those into your mission.

Today I’m talking to OG ShopTalk Radio guest Matthew Lloyd, an expert brand strategist. As a creative entrepreneur, I appreciate Matthew’s take on the power of personal branding. He has some great advice as to how you can create that brand by identifying the pillars and the stories that are important to you, refine your sound bite, and pay attention to what makes you happy while also making you unique.