Social Media is all the rage nowadays! As more and more businesses get on to social media platforms, the competition to secure a place in people’s timelines toughens but only a few stand out to in the crowd and win in the long term.

The ones who come out on top are the ones who grab the most attention. Period.

“Creative is the variable of success” — Gary Vaynerchuk

Man is a visual animal and if an aesthetically pleasing visual comes in front of an audience they will actually stop scrolling and pay attention to the product being offered.

You can’t just feed the same, boring stuff everyday to your audience. A business should diversify their imagery and invest in visually pleasing creatives that they should put into their social media.

Moreover, e-commerce business should put out their product out there and exhibit it from all angles. To stay at the top of social media game, frequency of posting important too. Nowadays, you need to be super aggressive to be the competition and for that you have to have a lot stock lined up.

The following are types of creatives e-commerce business should invest in and maintain a ton of stock to post for a long time of their social media.

1.Lifestyle Images: These show how the product seamlessly integrates into an environment which appeals the potential customer’s values.

Notice how the book is placed in a lounge environment.

Notice how the JBL speaker is placed in a lounge environment — Photo by Anton Murygin on Unsplash





2. Usage Inspiration: Images which show how the product is used and appeals to the potential customers situation.

Look at how IKEA show a person curled up in one of their fabric sofas. — Source: IKEA USA

3. Textural Images: Close up shots of the products to demonstrate the intricacies and exhibit the feel of it. This really helps buyers who are very choosy in making purchase decisions.

4. Size & Proportion: Often times, products come in different sizes and it’s important to demonstrate their physicality. This category can be overlapped with lifestyle images but it’s better to treat them separately.

Notice how the size of the pencil pouch can be gauged by the reference of the book underneath and the pencil holder on the left side — Source: Bembel

5. Product Showoff: These types of images show off the product with the help of some good graphic design to entice the customer of how classy your product is.

It would be a great idea to have all SKUs photographed under these categories. This gives a lot of volume and variety to the businesses’ social media content.

So if you are an e-commerce business owner get your social media game on and get posting!





P.S. If you would like to talk more about your digital media / social media strategy hit me up on zaid[at]stratagem.com.pk