Mary Kate and Ashely Olsen have been full-fledged Fashion People for some time now, ever since starting The Row in 2006. The line has focused on high-quality construction, from the start of the fabric to the ending result. It is called The Row—after London's tailor-filled Savile Row—after all. And this October, the brand is launching menswear.

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SHOP THE ROW therow.com



Of the collection, Mary-Kate Olsen said in a statement: "The Row’s womenswear began without doing any press during its conception, sold with select wholesale partners. It’s important for us to do the research. We want to be able to offer the menswear market those same core foundation pieces at a luxury level."

“It was imperative that we received our customers’ feedback and to approach this collection thoughtfully at our pace,” says Ashley Olsen.



The emphasis will be on suiting—something that's sure to carry the kind of highly-constructed but not stuffy feel that The Row womenswear has embodied. There will also be coats, jackets, shirting, knitwear, denim, and T-shirts. They'll make the shirts in France, the knitwear in Italy, and the denim and the T-shirts in the U.S.

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It'll be interesting to see the brand's movement into menswear. The Row has had an uncompromised emphasis on expert tailoring, and, in the era of street wear, those old-school priorities still remain in tact. The aesthetics will be cool to see, too. Pieces from The Row always look supremely made, but not in a way that makes them feel unwearable. They look constructed to be worn and lived in, rather than kept preciously. It'll be cool to see menswear do the same.

Christine Flammia Christine Flammia writes about style, grooming, and more; she is the former associate style editor of Esquire and is currently pursuing a PhD in communications at Columbia.

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