GoPro, Inc have put out a call to users of GoPro cameras to submit their best photos and video content with the launch of GoPro Awards.

Open to both amateurs and professionals GoPro Awards is an ongoing, year-round program that rewards the GoPro community for sharing their photos, video clips and video edits for inclusion in GoPro Channel programming and licensing. Through a combination of cash awards and discount coupons, GoPro will grant up to $5 million annually to creators of content that the company uses.

“GoPro enables a global movement of self-expression that’s resulting in some of the most compelling user-generated content ever created. The positive impact on our brand and business has been immeasurable. Now we’re excited to start rewarding our customers for their content contributions with GoPro Awards,” said Nicholas Woodman, GoPro’s founder and CEO.

Photo files and video clips must be original and unedited, while video edits can include multiple clips, effects and music. The only requirement is that everything must be shot on a GoPro camera. Content creators will receive $500 for photos, $1000 for raw video clips and $5000 for video edits in a variety of categories. The best content in each category will be celebrated on GoPro’s social channels or as a Photo or Video of the Day. If a photo or video is published, the submitter may be eligible to receive further financial compensation. [image:blog_post:58354]

In addition GoPro will run time-limited Featured Challenges throughout the year to inspire participants to produce entertaining content in a variety of genres including Action, Adventure, Animals, Family, Motorsports, Music, Sports, Science, How-To and Travel.

“Our customers are some of the most creative people on the planet. A key component of our programming strategy is user generated content,” continued Woodman. “GoPro Awards creates exciting opportunities for our customers. Whether it’s helping them monetize their content in the form of financial rewards, helping to license their content to other businesses, or helping them get more exposure through our global social and media distribution channels, we’re dedicated to sharing with our community. We believe this program enables our customers to further pursue their passions.”