Production begins on New Line romantic comedy, Isn’t It Romantic?

New Line Cinema has announced the start of principal photography for their upcoming romantic comedy Isn’t It Romantic?

The comedy stars Rebel Wilson (How to Be Single, the Pitch Perfect films), Liam Hemsworth (the Hunger Games films), Adam Devine (The Intern, the Pitch Perfect films) and Priyanka Chopra (Quantico, Baywatch), under the direction of Todd Strauss-Schulson (A Very Harold & Kumar 3D Christmas, The Final Girls).

In the film, New York City architect Natalie (Wilson) works hard to get noticed at her job, but is more likely to be asked to deliver coffee and bagels than to design the city’s next skyscraper. And if things weren’t bad enough, Natalie, a lifelong cynic when it comes to love, has an encounter with a mugger that renders her unconscious, waking to discover that her life has suddenly become her worst nightmare—a romantic comedy—and she is the leading lady.

Hemsworth stars as Blake, a handsome client with Adam Devine as Wilson’s earnest best friend, Josh; and Priyanka Chopra as yoga ambassador Isabella.

Strauss-Schulson directs from a screenplay by Erin Cardillo, Dana Fox & Katie Silberman, and Paula Pell. Todd Garner (Paul Blart: Mall Cop, Tag), Gina Matthews & Grant Scharbo (13 Going on 30, What Women Want) are producing, with Marty Ewing (The Accountant, It) and Jeremy Stein (Into the Storm) executive producing. Filming is taking place in and around New York City.

Collaborating with Strauss-Schulson behind the scenes are director of photography Simon Duggan (The Great Gatsby, Hacksaw Ridge), production designer Sharon Seymour (Argo, The Town), editor Andrew Marcus (Begin Again, Sing Street), and costume designer Leah Katznelson (How to Be Single, Sleeping with Other People).

The film is set for a Valentine’s Day release in 2019, and will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

(Photo Credit: Getty Images)