Uncharted 4 is receiving "PlayStation's largest ever" software marketing campaign, Sony UK has said, with hordes of digital, print and TV adverts planned, alongside "innovative" in-store marketing that will see Drake "swinging from a real rope".

PlayStation's "biggest ever array of innovative POS (point of sale)" is promised to hit stores in the run up to the game's release, "including pallets with Nathan swinging from a real rope; treasure chest cubes, stand out FSDUs (free standing display units), window vinyls and more".

You can check out everything Sony has planned in the images above and below, taken from this week's MCV.