Animal Rights Group Offers to Help Rebuild Butcher Shop—if It Goes Vegan

In the wake of a fire that devastated the Galesburg Meat Company, PETA sent a letter to the company this morning with an offer: If it rebuilds as a vegan butcher shop, featuring heart-healthy plant-based proteins in the style of Minneapolis’ The Herbivorous Butcher, PETA—whose motto reads, in part, that “animals are not ours to eat”—will contribute $10,000 toward the construction of the new building.

“With the market for vegan barbecue ribs, plant-based sausages, and veggie burgers on the rise, now is the perfect time to take the Galesburg Meat Company in a meat-free new direction,” says PETA Executive Vice President Tracy Reiman. “PETA is eager to help transform this business into one that offers flavorful and protein-rich foods that are kind to animals, the environment, and diners’ arteries.”

For more information, please visit PETA.org.