The logo combines Murray’s initials with the number 77, which represents the number of years that passed before he ended Britain’s wait for a men’s singles champion at SW19, and is also the name of his management company. Designed by Aesop Agency, which was hired three months after that win, the emblem will be displayed by the two-time grand slam champion for the first time at the Australian Open next week when it will be featured on his on-court bag and training T-shirts.