You would think that with an estimated $48 million of free media coverage per month, most people would at least have a pretty good idea about what Twitter is, even if they aren’t users themselves. But according to a new study out today from Harris Interactive, 69 percent of adults don’t know enough about Twitter “to have an opinion about it.”

Of those that do have an opinion of Twitter, 12 percent think it’s poised for exponential growth, another 12 percent think it’s something that will stay relegated to “young people and the media,” while 8 percent think it’s just a passing fad. The Harris study did find more fertile ground with advertisers though. Asked the same question about their opinion of Twitter, 45 percent said they expect exponential growth, 21 percent thought it was just for kids and the press, and 17 percent thought its 15 minutes were up. Meanwhile, only 17 percent didn’t know enough about Twitter to have an opinion. Advertisers also indicated that they think Twitter can be an effective medium for advertisers.

So are regular folks just zoning out the constant references to the microblogging service on TV and the media? It’s tough to say – perhaps they go to Twitter’s somewhat ambiguous homepage, don’t get it, and never give it a second thought. And maybe that’s why Twitter is reportedly planning to launch a new homepage this week that will aim to better educate users.

In any event, the report is embedded here if you’d like to check it out:







