Welcome to this week's blog-post everyone! We've seen a few articles crop up recently about the dark art of marketing for indie developers and how important it is. We thought we'd put together a blog-post with some of the stuff we've learnt over the last four months of being out in the open. We had some great advice from some lovely super-peeps when we were starting off (Alex Moyet, Inkle, Little Wolf Studios and Kestrel Games to name a few) so we thought it's be nice to return the favour. Now, it would be a bit pointless to cover the same ground as those articles (which come from people much more qualified than us!) so instead we'll cover some other stuff we've learnt along the way, specifically for today's post ...MAXIMISING EYE CANDY! We'll be talking about how to get the most out of your imagery for sharing on social media. After all, you've put a lot of work in to create it, so why not make sure it reaches its full potential.

Disclaimer: Heads up! We're not claiming to be experts, we're still a young company, but think we've learnt a few bits-and-pieces that you might find interesting. These are the elements that we've found work for us. You are, of course, completely free to disregard them as you wish!

Before we begin, if you fancy a read of the original marketing articles I cited you can see them via the links below. Well worth a read!

http://www.gamesindustry.biz/articles/2017-09-12-how-to-announce-a-video-game-in-2017

https://www.patreon.com/posts/what-is-first-14327057

https://www.gamasutra.com/blogs/DavidWehle/20170918/305440/

Show Vs Tell

First things first, images beat text on social media. Hands down, they win every time. I'm sure this is painfully obvious to you all, but if you want to attract attention then you want to be using imagery in your posts. When people are scrolling down their social media feeds which items pop-out,...that's right, the ones with images! Even ignoring the attention grabbing benefits of using imagery they still have an advantage in conveying raw information. Remember the idiom "a picture is worth a thousand words", it's true! Telling people something is fine but can be open to interpretation, it may require a frame of reference or a certain level of understanding. Showing them AND telling them is much better.