doily

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noun (pl. doilies)

kind of hand-made knitting or weaving

usually set on a table

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The doily is a classic traditional part of every greek home. It was there, on the family table acting as a cover, until grandma served food for the family dinner.

The doily brings memories of grandma in mind, sitting on the sofa, knitting for hours. It is characterised by its sweet finish and repeated patterns. It is a familiar object that can connect yesterday with today. It was always placed diagonally, so that it would cover as large surfaces as possible, such as television, radio, dinner table.

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By keeping as a doily weaving shape the element of the flower and the curves, we take the symbol of a doily set on the table and falling gently off the edge, thus creating a facing down triangular shape.

The logo that was created, if rotated, produces the flower, a classic element of many doilies. Finally, by connecting the inner gaps of the weaving, we can see an upside-down heart, which symbolises our love for home-made food, and seals the love and originality/authenticity of the values that the doily represents for the greek home.