A. We find that 311 is a lifestyle, a way of life, an outlook. Having various ways to enjoy it other than just the music is pretty cool.

Q. How did you decide to create the vape pen in particular?

A. It was nearly three years ago when e-cigarettes were becoming more prevalent. I said, “If we can do this effectively for cannabis, it’s going to be a way better way to partake.”

There’s no carcinogens when you’re vaping compared to burning. It’s a much more health-­conscious kind of alternative.

Over those past three years I went around and checked out the competition, bought what was already available and took them apart. I don’t think anyone had nailed it.

We went through various revisions and modifications and prototypes. We’ve been beta testing it for the last nine months. Now it’s ready.

Q. How did you decide to price it?

A. I would say it’s a premium product. It’s not the cheapest out there. It should sell for $50. It’s a great value. You get 100 or 150 puffs out of it. That should keep you happy for a long time.