The 2010s have been quite the decade in the realm of fashion, with entire infrastructures of how people sell, shop and market products completely upended by the time the back-half of the era rolled around. As online shopping increasingly became the norm, traditional retail began crumbling in its wake, leaving once-favorite stores like Toys “R” Us and Barneys folding before our eyes. But as with many endings, this phenomenon simply ushered in a new beginning: the rise of e-commerce.

Suddenly, fashion became more democratic than ever as labels opened up websites and social media outlets like Instagram and Facebook created new portals for sharing and consuming fashion. Not only did this bring the everyday style of popular musicians like Kanye West and Pharrell to the digital screens of fans around the world on a consistent basis, but it inspired brands to expand their ways of thinking. Those changes resulted in unprecedented collaborations and product launches, which continues to be the norm today in an effort to keep consumers’ attention.

UGG, as a leading example, transcended its celeb airport-wear affiliation and became a highly-coveted fashion partner by the end of the decade. Its collaborations with BAPE, NEIGHBORHOOD and Heron Preston are just a few of the capsules from this season alone, which simultaneously cement the ever-growing affinity for streetwear. The ’90s era in itself has also received a surge of love in the last few years, with the previously tossed-away logomania trend coming back in full force.

More contemporary concepts found their footing in the fashion space as well. Post-modernist dressing made room for deconstructed apparel and footwear from the likes of Off-White™ and Vetements, while unisex dressing also exploded as gender-nonconforming ideals became widespread. Meanwhile, conscious fashion remains an equally pressing topic as issues such as sustainability and inclusivity force brands to “stay woke.” Amid it all, the decade’s favorite color — “Millennial Pink” — crept its way into collections, logos and boutiques alike, its popularity providing at least one agreeable aspect for the industry.

Read on for more of HYPEBEAST’s breakdown of the 10 biggest fashion trends of the decade.