

About a month ago, I was brainstorming a mission idea with a few friends called “Five Star Fast Food”. The idea was to deck out a fast food joint with all the trappings of a five star restaurant. There would be a Maitre D’ standing behind a podium asking for your reservation, a hostess to seat you, a waiter to take your order, and an attendant in the bathroom. The obvious problem with this idea is that it would very likely be shut down as soon as it begins. I decided to focus on the bathroom attendant aspect, figuring that we could last much longer in a secluded men’s room.

The next step was to pick the perfect restroom. The challenge here is that pretty much every fast food place in New York has a single occupancy bathroom, many of which require a key for entry. I needed to find a single-gender, multi-occupancy restroom. After spending about a week surveying various disgusting locations, I finally found what I needed in Times Square.



The Times Square McDonald’s

The Times Square McDonald’s is a sight to see. Its facade is made to look like a Broadway theatre; in fact, it’s adjacent to the Lion King. It’s three stories tall, has menus on flat-screen TVs, and movie projections on its walls. On the third floor in the very back corner, it has a very large men’s room with three urinals, two stalls, and four sinks.

The men’s room also conveniently had a “Diaper Changing Station” that would double as our amenities table.

The next step was to find our employee. My friend Todd Simmons worked as a professional bathroom attendant for three years in Manhattan. Obviously, he was the logical choice to play the part. His experience would enable him to be totally comfortable and natural throughout the mission. He knew all of the tricks of the trade.



Agent Simmons

I spent about $50 gathering supplies for the mission. I hit up K-Mart, Rite Aid, and various dollar stores for “travel-size” toiletries. Our attendant had it all: cologne, deodorant, mints, gum, dental floss, Tylenol, Advil, condoms, shaving cream, disposable razors, Q-tips, baby powder, Gold Bond, Band-Aids, cough drops, mouthwash, plastic cups, hair gel, Kleenex, and our crown jewel–a “Barbicide” canister filled with actual Barbicide and several combs. Our wares would be presented on two silver trays on top of a lace tablecloth.

We arrived at the McDonald’s at about 1:45 in the afternoon. We each ordered food and sat down at tables close to the bathrooms. There were two cops finishing up their meal just a few tables away. We figured the male cop would probably use the facilities before leaving, so we waited it out. We were correct; he took a quick trip to the men’s room and then left the scene. We sprang into action. Agent Simmons had a tuxedo concealed under his winter coat. Agent Todd carried a large K-Mart shopping bag with all of the supplies. Within two minutes our table was ready to go.



The Table



Barbicide

Agent Kula handled digital video and photography for this mission. He hid his DV camera inside a Kleenex box and pointed it towards the door. We were a little worried about the legal implications of covertly filming men of all ages in a bathroom. Agent Simmons carried a decoy tape in his pocket in case management discovered us and demanded our tape.



Our hidden camera is on the right



Agent Kula checks his camera



Agent Simmons prepares for his first customer

Agent Simmons stood in front of the automatic hand dryers, essentially blocking access to them. He was armed with a dispenser of antibacterial hand soap (much better than the pink industrial soap on the wall) and nice paper towels. If folks were going to wash their hands, they weren’t going to dry them without using our attendant.

Since our McDonald’s was located in Times Square, we received visitors from all over the world. Agent Simmons’ first customers were a group of British school boys, visiting the US on a school trip.



The first British boy

The first two boys to enter were terribly excited about the attendant. They cheerily washed their hands and both took peppermints on the way out



The boys dry their hands with our paper towels

Several IE Agents (Balaban, Krafft, Skillman, & Todd) were sitting just outside of the bathroom to observe the reactions of people as they left. The boys came running out of the bathroom anxious to report back to the rest of the group. “Heather!” one boy cried, “They’ve got a butler in the bathroom and he gave us sweets!”

The group’s chaperone made a trip to the bathroom to investigate the boys claims.



The chaperone

His accent was unbelievably thick, but it was clear he was delighted that there was someone in the room to “help the boys wash up”. He shook Agent Simmons’ hand, explaining “the kids are astonished because they don’t do this in England.”

Several more boys entered the bathroom to take part in the fun. The original boys returned twice to get more sweets, and then stood outside the door bragging to their female classmates.

Things quieted down for a bit after the British group left.

About ten minutes in to the mission, the first McDonald’s employee entered the room. His nametag read “Roman”, and he didn’t seem to speak very much English.



Roman

Agent Simmons’ approached Roman warmly. “Hey there. I’m Todd. I’m from Corporate McDonald’s. We’re trying out a new promotion today.” Roman quickly shuffled out of the bathroom with out speaking. He would return several times throughout the mission to sweep, ignoring Agent Simmons each time.

A man and his young child visited the bathroom. The father had to pick his son up so Agent Simmons could help him wash his hands. He tipped $1. Agent Simmons made it clear that tips were entirely optional and that his services were provided free of charge. He made small talk with everyone who entered the room, asking them where they were from, if they had seen a Broadway play, etc. He also peppered McDonald’s slogans in to his banter. “We’re lovin’ it today and we hope you are too.” “You deserve a break today.” “We like to see you smile, sir.”

The man pictured above was a tourist visiting from South Korea. He and Agent Simmons had a two minute conversation about the weather. “I always carry an umbrella because I hate rain,” the man said.



Two tourists from the land of New Jersey

The man above was seeking cold water, and was disappointed to hear that the faucets were only providing hot water today.

A second employee entered the bathroom, Rafael. He sweeps and leaves, giving Simmons a suspicious eye, but not responding to Simmons’ friendly banter.



Rafael

The man pictured about spent over five minutes in the bathroom, brushing his teeth (he brought his own toothbrush and tooth paste). He turned out to be the CFO of Hitachi visiting from Japan.

He had just seen the Broadway musical “Mama Mia!” and gave Agent Simmons a brief review. “It was so-so. The songs were very clever, but that’s all. I like the ABBA songs, but the plot is very simple.” He went on to say that you can “see good musicals in Japan, but in the United States–especially New York–they’re fantastic.”

The young man pictured above was very curious. He asked Agent Simmons’, “This is a good paying job?” He then revealed that his step-father used to be a bathroom attendant in Brooklyn. As Agent Simmons shared a smile with him, a third employee began shouting from the door.

It was a female employee dressed the same as Roman and Rafael. She didn’t speak very much English either, so Agent Simmons had a hard time communicating with her. “Only muchachos,” he tried to explain. She responded, “Nobody else? I go in?” She waited until all of the men had exited the room and then came in to get a closer look at Agent Simmons’ setup. He tried to calm her, “We work together. Te llamo Evelyn?” She quickly left.

Many folks were kind enough to tip throughout the day. Agent Simmons made a total of $6.92.

The international theme continued as the day went on. Agent Simmons’ was visted by a group of Germans, a Russian gentleman, and a couple of guys from Yonkers, NY.



Agent Simmons attends to a Russian man

A German man wanted to know if Agent Simmons worked for McDonald’s or by himself. Once Simmons explained to him that it was a McDonald’s promotion, he decided, “I like the idea. Sounds good.” The bathroom got quite crowded at certain points. All in all, Agent Simmons helped around fifty customers.



Men waiting in line for an open urinal

Evelyn, the female employee, must have alerted the management. A gentleman wearing a tie entered just as Simmons was explaining the McDonald’s philosophy to a customer, “We don’t want to be a part of the same fast food culture as everyone else. McDonald’s is the biggest, the best, and this is Broadway!”



The manager enters

The manager didn’t know how to respond. He stuttered for a moment and finally burst out with “Y-Y-You don’t have any authorization to do this.”

“Yes, I do,” Simmons responded. “I’m Todd. I’m from the corporate office.”

The Manager shook his head and gave his name, Ted. “This is part of a special promotion. They didn’t send you a memo or a fax?”

I’ll call. They didn’t tell me anything about this. Lemme call.We started in Akron, Ohio and the Los Angeles and Portland, Oregon.You’re sure you’re in the right McDonald’s?I hope so. I sure hope so!No problem.

Manager Ted left the bathroom to place a call to corporate. We captured this entire exchange with the manager Ted on our hidden camera.