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The smiling woman on the daily Moroccan television show spoke to viewers as if it were any other makeup tutorial, comparing brands and hues of face foundation and demonstrating how to apply it.

Seated next to her was a woman with what appeared to be a black eye and bruises on her cheekbones.

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“After the beating, this part is still sensitive, so don’t press,” the host said in Arabic as she applied makeup on the woman’s face, eventually concealing the woman’s bruises.

“Make sure to use loose powder to fix the makeup so if you have to work throughout the day, the bruises don’t show,” she said.

The makeup tutorial, aired last week on Moroccan state television, instructed viewers how to use concealer to “camouflage the traces of violence against women,” spurring outrage on social media that prompted an apology from the channel. The segment was broadcast two days before the United Nation’s International Day for the Elimination of Violence against Women, the Guardian reported.