Premium Outlet Collection Edmonton International Airport (EIA), a joint project from industry leaders Ivanhoé Cambridge and Simon, officially opened its doors today to much excitement from the public and VIPs. The only fully enclosed outlet shopping centre in the Edmonton Metropolitan Region and LEED® pre-certified, Premium Outlet Collection EIA offers up to 100 retailers and six anchor tenants.

Among those in attendance at the grand opening event were the Honourable Shaye Anderson, Alberta Minister of Municipal Affairs, Tanni Doblanko, Mayor of Leduc County, Bob Young, Mayor of the City of Leduc, and Tom Ruth, President and CEO of EIA, as well as senior representatives of Ivanhoé Cambridge, Simon and United Way of the Alberta Capital Region. A large crowd of enthusiastic shoppers lined up early in the morning to be the first to experience the much-anticipated centre.

“We are thrilled to bring our premium shopping experience to the Edmonton International Airport and surrounding community,” said Claude Sirois, President, Retail, Ivanhoé Cambridge. “Premium Outlet Collection EIA will be a unique shopping destination for Alberta, guaranteed to draw visitors from within and beyond the province. The combination of value-focused retailers, all under one roof, and our signature array of guest services and amenities is sure to please value-seeking and fashion-conscious shoppers.”

“We are so delighted to team up with Ivanhoé Cambridge in Edmonton,” said Stephen Yalof, CEO of Premium Outlets, Simon. “This is Premium Outlets’ fourth opening in Canada and I have no doubt that our commitment in delivering sought-after brands and value will continue to resonate with our Canadian customers.”

Tom Ruth, EIA President and CEO, declared: “Premium Outlet Collection EIA brings together travel, shopping and service for the people of our region and visitors, helping EIA fulfil its mandate to drive regional prosperity.”

Premium Outlet Collection EIA provides an exceptional shopping experience for locals and tourists alike, featuring up to 100 fashion brands outlet stores and a comfortable, climate-controlled shopping, experience year-round. With 428,000 ft² (37,160 m2) of retail space and six anchor tenants including DSW – Designer Shoe Warehouse, Forever 21, H&M, Nike Factory Store, Old Navy Outlet and Marshalls (summer opening), Premium Outlet Collection EIA also offers a variety of signature services:from shipping and delivery of purchases directly to guests’ homes via DeliverEASE, to flight information and refresh facilities for travellers.

Another unique retail concept to Premium Outlet Collection EIA is SHARE, an innovative market, which will bring together local producers, artisans and a specialty coffee shop to foster a sense of the Edmonton community at the heart of the outlet experience.

A contest for a cause

During the opening ceremony, Jason Bos, General Manager, Premium Outlet Collection EIA, announced that up to $10,000 will be donated to United Way later this month as part of a charitable voting contest. Prominent locals such as country musician Paul Brandt, Olympic gold medallist Cassie Sharpe and a former Edmonton Oiler, Kevin Lowe, amongst others, have designed custom canvas shopping totes. The public is invited to vote for their favourite tote, and with each vote Premium Outlet Collection EIA will donate $1, up to a maximum of $10,000, to United Way of the Alberta Capital Region.