The current ban on the use and manufacturing of PVC Flex in the state of Maharashtra suddenly transformed the scenario of the country’s signage industry and has become the reason of worry for the stakeholders.

Nevertheless, the indigenous Flex manufacturers are of the opinion that the government has to look for ways to resist the ban on it. As per them, there is no alternate of flex as yet, especially when it comes to cost-effectiveness and durability. Additionally, the industry, which mostly depends on imports, has just started breathing easy after quite a few indigenous manufacturers invested heavily in setting up their respective plants to manufacture and feed the domestic demands.

While manufacturers themselves have busied themselves finding a solution – either in the form of alternative material/substrate or to improve the quality of it by restricting the use of PVC flex to a certain minimum level in manufacturing flex. Meanwhile, substitutes like EcoSign and Polyester-based Fabric with necessary certifications are knocking at the doorsteps to plank in and make a space for them. Producers of these substrates are finding it easy to enter the market and tap the opportunities in abundance. However, it is important they set a price which is affordable and at the same time robust for outdoor usage.