Don’t trust everything you read online! You’ve probably heard that a thousand times over, but it bears repeating since people still seem to continue falling for the claims of obscure websites and biased manipulations. But it’s not just fake news that’s out there these days; have you heard of fake reviews? Maybe not, but you ought to know about them.

Consumers have gotten quite comfortable trusting online reviews over the past decade. Reviews and blogs written by complete strangers help us choose which hotels to stay at during our vacations, which restaurant to eat out at and even what games to play. The most diligent of us weight the concerns raised in negative reviews and try to get a feel for overall sentiment based on the number of positive and negative reviews.

Well, prepare to have your bubble burst. All-too-often, relying on reviews has been largely meaningless. Too many of them are fake and it’s impossible to tell which ones or how many. In the arms race between vendors and consumers, the vendors have a shady upper hand in this case. Many of them have gotten used to paying for positive reviews on their own services and negative reviews on competing services (and other forms of manipulation) while consumers remain blissfully unaware.

YINC is changing all that. YINC is a one-stop shop for any kind of service you might need. Want to find a babysitter? Need a locksmith to change your locks? Hoping to get a good price on a professional photographer to take high-quality family photos? YINC is the best place to look. Besides the benefit of having this diverse offering of services available in one place, YINC stands out for its guarantee that all reviews on the site are trustworthy accounts from real customers and can’t be tampered with retroactively, even by YINC itself.

How? Well, YINC is using the proven power of blockchain technology to fulfill this dream and make reviews reliable again. YINC’s Authentic Tamper-Proof rating system links reviews to the smart contracts created for each transaction made through their platform. This eliminates the threat of fake reviews by only allowing reviews to be made by consumers and vendors after the completion of a transaction. Since vendors can’t hire themselves for a job and post fake reviews for their own services, every review posted on YINC is reliable.

These reviews are incentivized and further linked to the completed transaction by rewarding the reviewer with 10% of YINC’s service fee in YINC tokens that can be used to pay in part or in full for services in the future. These same features that block the creation of fake reviews also prevent subsequent tampering like deletion, distortion or forgery. Thanks to the decentralized nature of blockchain, the authenticity of reviews made in this way can’t be put into question by any party. Even YINC doesn’t have the ability to change them.

Reviews that have been linked to a transaction are stored on the blockchain and become available for public audit, increasing transparency. That means that customers get an honest, fair look at what services have been completed and whether or not consumers and vendors were satisfied with one another.

And vendors benefit from this open honesty as well. No more spending money on fake reviews or worrying about getting slapped with an avalanche of negative reviews paid for by a competitor. Besides that, the system gives businesses direct access to customers in search of the precise service they have to offer! That means less money and energy spent on advertisements that might reach millions of uninterested consumers before getting the attention of one or two who need what you’ve got to offer.

YINC is all about creating an even playing field — an honest ecosystem without tricks and manipulations where both customer and vendor can get exactly what they need. Imagine any game of sports without a fair referee. Each team would try to bend the rules to its advantage, but YINC acts as the most objective, incorruptible referee you can imagine. Now it’s a fair game.