A self-described “political junkie,” Burchett says that this gambit was not unlike his day-to-day work. “It’s the nature of my business,” he said. “I view this as an investment.” That’s not to say he wasn’t feeling a bit of a buzz from having nailed it. Burchett described the Pence announcement as somewhere between “a winning lottery ticket” and being “the trader on the desk that gets the investment right.”

After some thought, he later likened it more precisely to an NCAA tournament pool, offering that “the best analogy for my reaction on picking the TrumpPence team is probably that of picking a March Madness bracket that turns out to actually be the winner.” Burchett added that a winning bracket and presidential politics contain a “similar number of possible permutations and combinations.”

This isn’t the first time ​that​ what some consider the dark art of cybersquatting has interceded in presidential politics. Both George W. Bush and Hillary Clinton have had battles over domain names in the past. Earlier this year, JebBush.com was discovered to redirect viewers to Donald Trump’s website while TedCruzforAmerica.com invited users to emigrate to Canada.

With the campaign and its opponents potentially jockeying for digital real estate—the #NeverTrump movement reportedly scooped up TrumpPence.gop on Thursday—it was natural to wonder if Burchett would be willing offer a hometown discount of sorts to the side he felt ideologically closer to, whichever side that was. “I probably shouldn’t even comment on that,” he said with a laugh. To him, business is business, even when it’s politics.

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