As per data from CoinSchedule, a total of 447 ICOs have launched in the first two quarters of 2018. More will pop up by the time this article is published on Medium. We all know ICOs are popular and we also know why people invest in them. Yet, how do you decide which one to skip and which one to choose?

There are numerous considerations: from the core idea to the stage of development, the business plan, the team, the advisors and so on and so forth. A chief consideration is what is the return you expect on your investment, given that the project passes all the other tests.

It’s true that to some extent, this is all speculative and chance plays a big role in whether an ICO succeeds. But fortunes are not built on chance, lest we forget that fortune favors the brave. And brave here doesn’t mean being foolhardy, but innovative and ambitious.

Your returns depend on the simple looking principle of economics: supply and demand. If with time, the demand of the token you invested in increases, so will its price. Looks simple, right? Well, the way it unfolds in the real world isn’t simple at all. Token utility is crucial to its demand and so is a well maintained supply. Let’s see the case for the IDAP token and understand why it is a good idea to choose idap.io: