Nice guy, tries hard, opens hockey camp.

Toronto Maple Leafs sniper Phil Kessel has launched Fill the Net 81 Hockey, a week-long summer camp for boys and girls born in 2003 through 2006.

Kessel’s kids have the option to enroll in one of two one-week sessions, July 20-24 and July 27-31, at MasterCard Centre, the Leafs’ practice facility, at a cost of $695 (or $400 for goalies). A portion of profits will go to the Sick Kids Foundation.

Players are promised two or three on-ice sessions per day, lunch, and an autographed photo with Kessel.

Phil’s brother, defenceman Blake Kessel, who plays professionally in Finland, and Canadian women’s team forward Courtney Birchard serve as the camp’s directors.

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