The battle between AI voice assistants continues to rage on, and now Apple has acquired a tech firm, Voysis, that is all about helping computers understand natural language. As reported by Bloomberg, the firm's now-deleted website said it could produce search results from phrases like "I need a new LED TV, my budget is $1,000."

In 2017 TechCrunch interviewed CEO Peter Cahill, who pitched his company's approach as not a competitor to Siri, Assistant or Alexa, but a more general platform that businesses could use to build their own customer service bots on. Voysis is now just one of many AI startups Apple has bought in the last few years, and hopefully users will see benefits from its technology son.