Beauty blogger Amena Khan, who recently landed an ad campaign with L’Oreal Paris, has pulled out of the campaign after coming under fire for old tweets expressing criticism of Israel.


Khan appeared in L’Oreal Paris’s ads for Elvive, a haircare product, in a hijab — an important step for diversity and inclusion, and a larger recognition by a global brand that women who wear hijabs have hair, too. After tweets that some viewed as “anti-Israel” were unearthed, Khan removed herself from the campaign, announcing this news in a regretful Instagram post.


The tweets have since been deleted and Khan, but screenshots provided by wily Twitter users are still being circulated:



L’Oreal said in a statement that they “appreciate” Khan’s apology for the tweets and that as they are “committed to tolerance and respect to all people,” they “agree” with her decision to remove herself from the campaign.