Bri_Castellini: Bri_Castellini: Social Medium was really high quality, but your new short film took production value to a whole new level- can you talk about what changed between projects? What you learned that changed your process or approach?

First off that jump in production took YEARS. We actually originally wrote IMAGINARY FRIENDS long before SOCIAL MEDIUM was even a twinkle in Brian’s eye.

And the big change between the two was time. I spent year cultivating relationships and making friends. I don’t like to be networky but I love to make friends, especially with talented people. I also always try to be kind on and off set. Sometimes I have to be firm or tough but I try to treat everyone I work with with respect.

So when it came time to take on this big jump I had a lot of people to call for help. A lot of people to ask for advice, help me with gaps in my knowledge, maybe work for a lower rate than usual, work a long day cause we’re having fun.

It’s a fine balance cause you’ve gotta also be the boss and be tough but my approach has become to make genuine friendships with people I want to work with.