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Despite the first consecutive playoff appearances in non-strike seasons in franchise history, the Bengals know that it’s not easy to sell tickets to Paul Brown Stadium.

So they’re cutting prices. Again.

Specifically, prices for season tickets will be cut in 20 sections of the stadium, from $50 to $40 per game in some locations, and from $60 to $50 in others.

“As an organization we are committed to having a full stadium for every game to give us a competitive advantage,” Bengals executive V.P. Katie Blackburn said. “We are coming off a good year, we have been to the playoffs two years in a row, and we have five 2012 playoff teams coming to Cincinnati this season. We believe that our 2013 pricing model, in conjunction with the strong home schedule, will be very attractive to fans and will make tickets available at the right prices to help us to reach that goal.”

The Bengals decided in 2012 not to take advantage of a rule that allows teams to reduce the blackout threshold from 100 percent of all non-premium tickets to as low as 85 percent. Blackouts were reduced, but the team still struggled at times to sell out the stadium.

Season-ticket plans range from $40 per seat to $85. The packages are available at 9:00 a.m. ET on Wednesday.