A selection of eye candy was parked Friday outside the Vinsetta Garage as cruisers in their hot rods rolled down Woodward Avenue a day before the Woodward Dream Cruise.

The scene was expected. Vinsetta, with its classic garage atmosphere and key location in Berkley, is a popular spot, especially the weekend of the annual Dream Cruise.

The parked rides, however, were of a more unexpected variety.

Concepts, including a 2016 Dodge "Shakedown" Challenger and a 2018 Ram 1500 Big Horn "Low Down"; and a 1967 Plymouth Belvedere II re-imagined as a 707-horsepower "Hellvedere" were on display to show off Mopar's offerings. Also, there was a 2018 Jeep Wrangler Rubicon "Nacho," which was a "rolling catalog" of Mopar accessories, featuring everything from air-friendly 2-inch-round tube doors to 8,000 lumen brush guard-mounted LED lights (powerful enough to light up a football field and a half, according to team member Manny Kapoor).

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The Fiat Chrysler Automobiles parts brand is riding high, Mark Bosanac, head of Mopar service, parts and customer care in North America, told a group of journalists waiting to take some of the special offerings out for a spin.

"We've got some of the hottest products in the marketplace right now," Bosanac said.

The Jeep Gladiator shows the opportunities for growth, with typical customers spending over $1,000 to add accessories, Bosanac said. The company already makes more than 200 accessories for the Gladiator, which had its debut as recently as last year's Los Angeles Auto Show.

“Why do we do this? ... I think it’s because people want to continue to personalize themselves," Bosanac said, noting the popularity of tattoos and social apps and that that extends to vehicles as well. "People are personalizing and almost branding themselves."

And when given the opportunity, Mopar's team adds some of its own branding.

The Shakedown Challenger was one example. Painted in "Bitchin' Black," the concept drops a 392-cubic-inch Hemi crate engine into a 1971 Challenger body that has been transformed, dropping the door handles and moving the fuel door to the rear.

Joe Dehner, head of Ram exterior and Mopar design, called it "a little bit of a mind freak after you see it."

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The Shakedown, at 485 horsepower, was a blast to drive on Woodward, but the light turquoise Hellvedere, which as a Belvedere was part of FCA's Historical Vehicle Collection, might have been even more fun. It's got both a 6.2-liter Hemi V8 engine and "classic" handling, thanks in part to a steering wheel a fraction of the girth of the modern variety and some other old-school attributes.

"While capable of eye-catching acceleration, the Hellvedere can easily tackle daily driver duties following the installation of power steering and four-wheel disc brake systems," according to Mopar.

The Hellvedere's look and its "deep, throaty" exhaust note clearly caught the attention of a few onlookers out to see the sights Friday on Woodward.

Contact Eric D. Lawrence: elawrence@freepress.com or 313-223-4272. Follow him on Twitter: @_ericdlawrence.