Continental. Zepher. Coronation. Lincoln has some great names in its history – much better than the MK-add-a-letter-here nomenclature of today. Actually, if your model naming scheme is best described as nomenclature, you’re probably doing it wrong.

I won’t bore you with the Lincoln history you already know. Wikipedia can do that for me. I just want to talk about names, anyway.

Yesterday, the news Lincoln may use proper model names was met with great joy amongst the Best & Brightest. And for good reason. The Continental has always been gorgeous in the most American way possible. It’s a massive barge of freedom; as much as 2.85 Imperial tons of freedom in the ’60s. That’s a lot of freedom.

But, what about every other model in the current Lincoln lineup? What other names from Lincoln’s past (or future…*dun dun dun*) could be used to rename its current set of cars and SUVs?

Also, don’t bother renaming the MKT. We’ll just assume it’s dead so this process is easier on all of us.