This isn't the first rodeo for either side. Past partnerships led to ADL creating a "best practices" guide for fighting hate in 2014. This effort is more involved, however. They're hoping to develop technology that could block or remove hate, not just recommendations that the firms involved don't have to adopt. Whatever comes out of the lab could have a tangible effect on how you experience the internet, whether it's a reduction in harassment or fewer places for hate producers to hide.

Whether or not any measures will be effective is another matter. Hate speech purveyors tend to be slippery -- they switch providers, accounts and tactics to get their message across when they're blocked or kicked out. If there's going to be a long-lasting solution, it'll have to involve a comprehensive, flexible approach that gives hatemongers more than a temporary inconvenience.