Creating A Sales Funnel That Converts Well Is A Science and An Art

In funnel management the sales funnel represents a central role within the entire marketing funnel. Let’s have a look at what is a sales funnel. This is the sales funnel definition:

“A sales funnel is a series of steps designed to guide visitors toward a buying decision. The steps are composed of marketing assets that do the work of selling, like landing pages and email.”

Every business has a funnel. It’s marketing funnel stages vary. Here’s an overview of the conversion funnel categories. There are three customer funnel categories in a marketing sales funnel:

Customer Funnel #1: Customer Acquisition Process Customer Funnel #2: Customer Activation Process Customer Funnel #3: Monetization Process



Each one has its own function and follows a specific purpose.

The Customer Acquisition Process

An acquisition funnel should be designed and architected to help the business acquire as many new prospects and customers as possible (at breakeven or better). The goal ist to acquire NEW prospects and customers for the business at break even or better. This is ideally achieved by one low-priced product in a funnel being promoted to a very broad audience. To leverage that you can use a variety of Customer Acquisition Processes to generate even more leads for your business including but not limited to:

Value In Advance Funnel

Optin Squeeze-Page- and Automated Email Funnel:

E-Books Funnel

Case Study Funnel

Survey Funnel

Blogs

Lead Magnet Funnel

Webinar Funnel

Auto Webinar Funnel

Homepage Funnel

Freebie Funnel

The Customer Activation Process

An activation funnel should be designed and architected to help the business convert as many of its prospects or inactive buyers into recent buyers and to convert large chunks of leads into buyers. Unlike the Acquisition and Monetization Funnels, the Activation Funnel goal requires some explanation. Why are we interested in “activating” buyers? Here’s why Activation Funnels are important: Once a successful buying transaction has occured, the likelihood of a second (and third, fourth, etc) purchase is much higher. The goal of an Activation Funnel is QUANTITY of converted customers – NOT profit. Profit comes later when these activated buyers enter the Monetization Funnel.

The Customer Monetization Process

The monetization funnel should be designed and architected to help the business generate revenue from its active buyers and indoctrinated subscribers. Any time you want existing customers and leads on a consultative sales call to sell high-dollar products or services employ the Magic Question Funnel. Here’s the “magic question”: “Want some help?”. This works in virtually any niche or vertical.

“Want some help with estate planning?”

“Want some help building your website?”

“Want some help repairing your roof?”

Simply set up a high ticket funnel page like this one we used to sell a $20,000 “Done-For-Me” service. From this opt-in squeeze page funnel step you can take them to a video that explains a bit about your high-ticket product or service and either asks them to make a deposit to hold their place for the consultation. Then your survey funnel step inside your application funnel takes them to a questionnaire to get the information you’ll need to qualify and close them on the consultative sales call. There are a few other marketing funnel types you may use for the monetization purposes:

Summit Funnel / Event Funnel

Membership Funnel

Application Funnel

The 2-Step-Tripwire Funnel Mystery