This time, though, the entry-level iPad also gets Apple's Smart Connector, allowing you to snap on Apple's $159 keyboard folio, also sold separately. In my brief demo, I was most struck by how bright the screen is. At 500 nits it doesn't compare to a new flagship iPhone (one device announced today tops out at 1,200 nits), but I'm old enough to remember when 500 nits was the spec on high-end notebooks. This is a $329 tablet, cheaper than even most low-end laptops.

The new iPad is up for pre-order today, with shipments starting September 30th. As stated, it starts at $329, but if you want LTE too, then the base price goes up to $459. All told, built-in storage ranges from 32GB to 128GB.