What Do Good SEO Services Include?

If you’re not an expert at SEO marketing, you might not know how to pick the best SEO company for your website or blog. The following is a run-down of some common components of search engine optimization services.

Competitive Analysis

95% of organic clicks happen on page one of the search results. The goal of using Cleveland SEO services should be to get your web pages to rank on page one for a variety of high traffic, or high converting keywords. For every one of the keywords on your wishlist, those top 10 seats are already filled. A good online marketing company will do a thorough competitive analysis of your organic competition. This entails a break-down of your competitors’ content strategy, target keywords, link profile, and even product offerings.

Content Strategy

While it’s possible for your site to rank without a blog, we at Search Engine Coach highly recommend you have an active blog. When it comes to internet marketing, a blog is a fundamental platform to display your brand’s subject matter expertise, and it builds a strong foundation for your website’s SEO success. You’ll need a content strategy that is informed by a competitive analysis, and maps keyword groups that will help your main pages and overall site develop topical authority within your niche. An internal linking plan will also help enhance the deliverability of your site’s expertise. Not to mention, having a content schedule is important whether you outsource content creation, or have an in-house team of writers.

Local SEO

Make sure you’re found for searches in your local area. Your Cleveland, OH Google Maps SEO needs to be spotless for your company to show up in the map listings when someone searches for your products or services. Local searches overwhelmingly lead to in-store visits or direct purchases. A good Cleveland search engine optimization company will completely optimize your Google My Business account, and ensure that you’re using a consistent NAP (name, address, and phone number) across all local directories. This will have a direct impact on your local SEO and how frequently you’re found by nearby customers. Most SEO marketing agencies in Cleveland agree that Google Maps SEO is important, but not all of them can optimize your digital presence like Search Engine Coach.

Keyword Research

There has been a lot of buzz over the past couple of years as to whether or not keywords are important to Google SEO anymore. Here at Search Engine Coach, we can without a doubt say that they are. However, keyword research has evolved, and hiring a Cleveland SEO company that has experience developing keyword groups comprised of important latent semantic indexing terms is a key component of your blog or small business website’s SEO future. By using the right SEO tools, our search engine optimization services layout an easy-to-follow plan that will grow your site into an industry leader.

Content Development

Is your content team in-house, or do you outsource content creation to an SEO company in Cleveland? At Search Engine Coach, we know how to build content that will appeal to search engines and humans alike. Outsourcing your page copy to just any freelance writer could result in superimposed keywords, and a generally robotic approach to SEO. Our Cleveland search engine optimization team has experience building artful, and engaging content that will nab the attention of your target audience while dominating the search results.

Code Optimizations

Did you know that Google will soon have an mobile-first index (if they don’t already)? They examine your pages from the point of view of a mobile phone when ranking their search results. A mobile-first index along with limited mobile data bandwith means that site speed is more important than ever. Make sure your Cleveland SEO provider knows how to refine the code that powers your site for faster load times and higher ranking pages.

Inbound Link Building

Any Cleveland SEO consultant will tell you that inbound links are one of the top three ranking signals in a sea of 200+. Based on your company or blog’s strengths, you’ll need a strategy to attract links from other authoritative sites that are relevant to your niche. Here at Search Engine Coach, our strategy incorporates developing content assets that are highly shareable, and performing targeted outreach for the best return on investment. We don’t think that guest blogging is dead if a transparent approach is taken, and it’s a great way to increase referral traffic to your site as well.