A former contestant on “The Apprentice” came out Friday with a new allegation of sexual misconduct against Donald Trump, who is countering the mounting allegations of sexual assault by telling supporters they are lies being pushed by the media and Hillary Clinton’s campaign.

Summer Zervos, who appeared on season five of the reality television show in which Mr. Trump starred, said Mr. Trump assaulted her at the Beverly Hills Hotel in 2007, kissing her aggressively and touching her breast without her consent.

In a press conference with celebrity lawyer Gloria Allred, Ms. Zervos said that she scheduled a dinner met Mr. Trump for dinner to discuss possible job opportunities within his organization, but now feels he had a different idea.

“Mr. Trump today I feel you were interested in me only because you wanted to have a sexual relationship with me and for no other reason,” she said.

The allegations emerged as Mr. Trump spoke at a campaign rally in North Carolina and followed a report in The Washington Post that said another woman had come forward with allegations that Mr. Trump groped her in a “random, very nonchalant” manner in the 1990’s.

“Right now I am being viciously attacked with lies and smears,” Mr. Trump said at his rally Friday. “It is a phony deal. I have no idea who these women are. I have no idea, no idea, and I think you all know I have no idea.”

“The stories are total fiction,” he said. “They are 100 percent made up. They never happened.”

Ms. Zervos said she chose to come forward after Mr. Trump denied in the second presidential debate of ever sexually assaulting a woman like he described in leaked 2005 audio and video recordings that have shaken up the race.

“He put me in an embrace and I tried to push him away,” Ms. Zervos said, recalling her experience. “I pushed his chest, put space between us, and I said, ‘Come on man get real.’ He repeated my words back to me, ‘Get real,’ as he began thrusting his genitals.”

Speaking directly to Mr. Trump, she said, “Mr. Trump when I met you I was so impressed with your talents that I wanted to be like you, I wanted a job within your organization.”

“Instead you treated me like an object to be hit upon,” she said.

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