This playing field isn’t even close to level. Google and Facebook not only take and redistribute the Tribune’s journalism, they compete with the Tribune for the advertising dollars that help pay for it. These two internet companies now control the vast majority of all digital ad revenue. What’s more, the companies’ technical prowess and human decision-making give them unprecedented power: They can control whether consumers even see news and commentary generated by publications such as ours. Cue here the furor over internet algorithms determining what political content Americans saw before the 2016 election — and about Google’s and Facebook’s ability to virtually censor information their employees may dislike.