Summer wireless market heats up: WIND revives $150 porting credit

TORONTO, July 28 /CNW/ - WIND Mobile, Canada's newest national wireless provider, is inviting Torontonians to celebrate the arrival of even more competition in the wireless market with Rogers' experiment, the launch of chatr on their 2G network.

To mark the occasion, WIND will be selling fair priced, one dollar hot dogs (a reference to their popular TV commercial featuring a hot dog cart) at Yonge and Dundas square, near the Rogers' store location. And, in the spirit of healthy competition, WIND continues to offer a special $150 porting credit to Canadians who opt to make the switch to WIND Mobile.

Chairman, Anthony Lacavera and CEO, Ken Campbell will be on hand for interviews.

The popular WIND Mobile 'Hot Dog' commercial, which compares buying a hotdog to buying a cell phone, can be viewed at http://www.youtube.com/watch?v=GAm6MTtu3KA.

Interview & Photo Opportunity: WHO: Anthony Lacavera, Chairman of Globalive and WIND Mobile Ken Campbell, CEO of WIND Mobile WHEN: Wednesday, July 28, 2010 11:30 a.m. - 2 p.m. Media interviews to take place from 12:30 - 1:30 p.m. WHERE: Yonge & Dundas: Southwest corner, just West of H&M (around the corner from Rogers store) WHAT: WIND celebrates Rogers' entry into the world of fair wireless pricing with $1 hotdogs.

About Globalive Holdings and WIND Mobile

WIND Mobile provides voice, text and data services to Canadians on a next-generation wireless network and is committed to offering a level of wireless service presently not available in Canada. WIND is built on actual conversations that are happening with Canadians who are passionate about wireless and creating a better mobile offering nationally. For more information about WIND Mobile, please visit www.WINDmobile.ca.

Globalive Holdings is a leading provider of telecommunications solutions in Canada and internationally to the consumer, business and hospitality markets. The Globalive companies include: WIND Mobile, Yak Communications, One Connect, Canopco and Globalive Carrier Services. For more information, visit www.globalive.com.

For further information: For further information: Micha Goddard, Narrative Advocacy Media, (416) 568-6600 or [email protected]