▪️Technology/Development — Technology acquisition of 3rd party software and specific developments related to the platform as per milestones and roadmap. The addition of extra developers with specific expertise are to join the current team to reduce development time.

▪️Operations — Operational resources for Genuina Core and Genuina Interactive including account managers, call and chat support, sales, etc

▪️Marketing — Marketing expenses related mainly to B2B acquisition, affiliations, showrooms and trade shows.

▪️Reserve — Long term reserve money used for stabilization and future research and development needs.

▪️Partnerships — Strategic partners especially indirect sales channels

▪️Consulting fees — Specialized resources to address particular aspects that are not in Core business but must be completed.

▪️Legal fees/compliance — Legal advice and licensing/compliance related expenses.

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