CHANDIGARH, India — LG Electronics India, subsidiary of the South Korean electronics giant, and the Baseball Federation of India have announced a partnership to promote the sport of baseball in the nation of 1.2 billion people.

LG India will supply the national governing body with elite sports kit and support India’s National Baseball Teams in preparation for events like the LG Presents WBSC Women’s Baseball World Cup 2016 in Gijang, Korea this September.

Hyosun Choi, Senior General Marketing Manager of LG Electronics India, said: “We take pride in being associated with the Indian Baseball Teams. LG aspires to contribute to the promotion of baseball. It is exciting to see these young budding players associated with such a renowned global game.”

The Baseball Federation of India will also be rolling out a new National Team logo and kit design ahead of the 12-nation LG Presents WBSC Women’s Baseball World Cup in Gijang.

India recently made its historic debut in the WBSC Baseball World Rankings, at No. 59.

LG has been a WBSC partner since the 2014 launch of the LG Cup, an annual international women’s baseball tournament for clubs.