Chris Woodyard

USA TODAY

With a little help from fast-food chain KFC, thousands of fried chicken lovers aren't going to find themselves a little extra crispy from laying out in the sun too long this summer.

Some 3,000 tubes of fried chicken-scented sunscreen were snapped up in two hours Monday in a promotion for KFC's extra-crispy recipe, officials said.

You read that right: sun-protection lotion, SPF 30, was scented to smell like fried chicken for the online promotion.

"We think it smells amazing," says KFC spokeswoman Kasey Mathes. "The sunscreen seemed like a natural fit."

The gimmick also dovetailed with KFC's latest TV ad campaign featuring actor George Hamilton, noted for his deep, continuous suntan, as the Extra-Crispy Colonel.

Now, in that spirit, Mathes says many fans around the country who claimed a bottle at a special website can be living the "extra-crispy lifestyle."

Watch USA TODAY's SnapChat story to see what New Yorkers think of the fried chicken scent in the player below.