Bakkt has also partnered with two major companies which include Starbucks and Microsoft. The role of Starbucks is seen as a catalyst in the whole process of digital currency adoption. During the partnership , Starbucks showed their interest in enabling customers to use digital currency to buy their goods. Maria Smith, the president, looking after the partnership adds that the role of Starbucks is vital and pivotal, and will ensure that consumers get a better and regulated way of spending their digital currency.

The role of Microsoft, on the other hand, is seen more on the deployment side. Microsoft can lend their Azure cloud business to Bakkt systems which in return helps enable merchants to embrace bitcoin payments quickly. They will be in charge of the backend stuff including e-Commerce, invoice handling, and so on. In short, Microsoft’s cloud services will play a crucial role in powering the Bakkt solution and empowering consumers to sell, buy or store digital currencies.

Microsoft inclusion in the project also means that it will make easy for merchants to include digital payments option in their service. Merchant’s adoption will act as a catalyst and improve customers adoption.

Apart from Microsoft and Starbucks, there are other key investors include Pantera Capital, Galaxy Digital, and Horizons Ventures.