Now, multiple sources have told me that not only is a Regal movie subscription service coming but it's coming very soon. The service is to be called Regal Unlimited and is set to have three tiers for subscribers to choose from, all under $25. The three tiers are (for now) called Unlimited All Access, Unlimited Plus & Unlimited.

As of now, Unlimited All Access will be the $24.99 plan and will get you multiple movies per month in any format (including Regal premium format movies IMAX, 4DX, RPX & ScreenX) from the day of release. The Unlimited Plus plan will be the middle tier and will allow you to see multiple standard format movies a month, from the day of release with an upcharge if you want to see a premium format movie. Finally, the Unlimited plan will be the least expensive option and will allow you to see multiple movies per month beginning two weeks after a movie is released, with an upcharge if you want to see it before that. As always, this is subject to change .

Incidentally, there's been a bug in the Regal Cinemas app today that has the rewards card "skin" change to the Regal Unlimited one seen above in the hero photo. Additionally, the internal testing on kiosks accidentally made its way to the public yesterday and revealed the three tiers as seen from the below photo in the Regal Unlimited subreddit. Just as soon as it appeared, it disappeared from the kiosks today. Clearly, these things aren't meant for the public see just yet.