Retail veteran Solomon Lew has asked Prime Minister Scott Morrison to put "direct payments" into the pocket of Australians as the country's retail sector continues to reel from the unprecedented coronavirus crisis.

The seasoned retailer told The Age and The Sydney Morning Herald he had spoken to Mr Morrison and Treasurer Josh Frydenberg about stimulus options during the week and had pushed for a package for "the man on the street".

Solomon Lew and Mark McInnes are putting the hard word on landlords over the coronavirus crisis. Credit:Paul Jeffers

"There's going to have to be a huge stimulus package...and that's got to go directly to the people," Mr Lew said.

"I'm sure that when [the government] makes their announcements over the next period of time, we'll be seeing some very positive outcomes for the Australian public."