Taking note of the negative reaction, Google is now dumping the experiment. It confirmed to Engadget that the update was briefly tested on iOS, and has been abandoned based on user feedback.

I guess Google maps now automatically shows you how many calories you'd burn if you walk somewhere instead of driving pic.twitter.com/eixqCh00rn — Taylor Lorenz (@TaylorLorenz) October 17, 2017

As The Hill's Taylor Lorenz noted in her tweets, there was no way to turn off the feature. Lorenz also claimed that using pink cupcakes as the unit of measurement was "lowkey aimed at women." Others pointed out that Maps wasn't the appropriate place for the update. After all, there are plenty of fitness and calorie counting apps that keep track of your activity and consumption -- again emphasizing how misplaced the feature was. Maybe now Google will stick to its strengths, providing updates (like parking guides, videos, and Q&A comments) that are genuinely useful. It can save the sweet treats for Android.

any woman could have told you this is a supremely bad thing a) to do b) to not be able to turn off https://t.co/QKLv74R2Lw — Casey Johnston (@caseyjohnston) October 17, 2017

Update: We incorrectly stated that Taylor Lorenz worked at Politico. She actually works at The Hill. Apologies.