Disclaimer: I am in no way affiliated with Kindara. I’m just a self-taught designer with an insatiable curiosity.

About three months ago, I decided to stop taking hormonal birth control (HBC). And, no, I’m not trying to get pregnant. I was just tired of dealing with the side effects of putting artificial hormones into my body every day. After doing A LOT of research on other methods of birth control, I made the decision that I wanted to go all natural. Enter Kindara.

“Kindara is a fertility tracking app that uses proven science to help you get pregnant faster, avoid pregnancy naturally or better understand your body. “

Intrigued, I downloaded the app and have been using it daily since late September 2017.

Though I’m a huge supporter of Kindara’s mission,“to offer women the tools, knowledge, and support to understand how their fertility works, take ownership of their reproductive health, and meet their fertility goals,” there are some parts of the app that bother me — particularly the onboarding process.

Since my first experience with Kindara paralleled my transition into the field of UX, it seemed only natural to merge the two.

So, without further ado, here is my very first UX case study.

Step 1: Empathize

“Understand people within the context of your design challenge.”

Me as a User

My first step was to articulate my own frustrations with the Kindara app. I dissected every screen and wrote down anything that confused, frustrated, or pleased me about it. Then, I questioned myself. I tried to separate Sarah the designer from Sarah the user.

Here are some of my initial hypotheses:

Women who are downloading Kindara are most likely stressed, overwhelmed and anxious because they are either: 1) having difficulty getting pregnant or 2) wanting to avoid pregnancy naturally, without birth control.

The onboarding process doesn’t provide enough information about how to use the app. It also seems to favor users that are trying to get pregnant over those who are trying to avoid pregnancy.

The app has a lot of information, which, though potentially helpful, might be too overwhelming for new users.

For reference, this is the current Kindara onboarding flow: