During a surprise set at Primavera Sound in Barcelona, Arcade Fire performed a new song called “Creature Comfort.” They’ve now teased the song’s official release in the form of a cereal ad. The cereal’s tagline is “Creature Comfort, Make It Painless!” It’s also billed as “100% marshmallows” and “100% fun,” though a more dubious warning at the end clarifies, “The marshmallows in Creature Comfort cereal are NOT approved for consumption in the United States and Canada!” The cereal also “contains methylphendiate,” better known as Ritalin. Watch the “Creature Comfort” cereal teaser below.

“Creature Comfort” will likely appear on Arcade Fire’s forthcoming album Everything Now (out July 28 via Columbia). The band have previously shared the title track and its accompanying video.

Read “Arcade Fire’s Fashion Evolution” on the Pitch.