How does one turn a movement that has struggled to recruit passionate members into a popular and engaged grassroots outfit? The answer, it seems, is spam. Currently, Twitter is full of newly created — or professionally activist – accounts that are tweeting exactly the same thing onto the NRA convention’s hashtag, #NRAAM. Take a look:

By an incredible coincidence, this sequence is exactly the same as this one:

And this one:

And this:

Funny, that.