Clinton was struck by how different the hourlong conversation with O’Brien was compared with short promotional segments on TV and radio. She had already begun discussions with iHeartMedia, which also distributes O’Brien’s show, and she started to think about how the format might allow her to record deeper conversations with newsmakers that listeners could enjoy well after they aired.

“Conan just exudes enthusiasm about this platform and he does these interviews that are really evergreen and the idea with her, in part inspired by that experience, is to do the same thing,” said a person close to Clinton. “She wants to try to have a wider-ranging conversation that will be lasting, so you can listen to it in a year or you can listen to it tomorrow and it will be interesting. And then of course she’ll do some ranting and raving about news of the day.” Read more

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