The new billboard says 'You Can’t Be an Egg-Eating Feminist', explaining how eggs and dairy are a 'product of the abuse of females'

The advert highlights how cows and hens are sexually exploited (Photo: PETA)

A new vegan ad campaign aims to protect hens and cows from sexual exploitation.

Animal rights charity PETA has put up a billboard saying 'Face It - You Can't Claim to Be a Feminist and Still Eat Eggs', which is followed with text that says: 'Eggs and Dairy Are a Product of the Abuse of Females,' in San Jose.

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PETA says the area 'boasts the highest median income for women of all U.S. cities and is home to several tech companies and universities'.

Vegan campaign

"San Jose is a city of strong women and thoughtful students, which makes it the perfect place to spark a conversation about the blatant misogyny of the egg and dairy industries," PETA President, Ingrid Newkirk, said in a statement.

"Female animals are sexually exploited so that humans can drink their milk and steal their eggs, and PETA's billboard encourages everyone to help end this oppression by going egg-free and switching to using vegan milks and cheeses."

The billboard, located at 1221 Oakland Rd., will remain up for one month.