India outrage as mall shames woman for breastfeeding Published duration 29 November 2018

image copyright Getty Images image caption It's not uncommon to see women breastfeeding in public

There has been outrage in India after the management of a shopping centre in the eastern city of Kolkata told a mum wanting to breastfeed her baby not to do such "home chores" in the centre.

The comments were made on Facebook after the woman wrote a post on South City Mall's page complaining that there was no designated feeding area.

The response angered many who said it amounted to shaming the new mother.

Women breastfeeding in public is a common sight in India.

South City Mall has since blamed a social media agency for the "rude" post.

Abhilasha Arup DasAdhikari first shared her experience on Tuesday. She wrote on the Facebook page of the South City Mall that there was no place to breastfeed and that the staff at the mall had suggested that she feed her baby in the toilet. She described the idea as "disgusting" and gave the mall a poor rating.

The manager of the page responded by saying that breastfeeding was not allowed in shops and that Ms DasAdhikari should have planned her day better as her baby did not need to be breastfed "at any moment".

The post and the comments have since been deleted but a screenshot has been shared widely.

image caption The comment has been deleted from the mall's Facebook page

The management of South City Mall has since apologised, saying that they do have a feeding and changing room for babies on every floor.

The shopping centre's vice president, Manmohan Bagri, told the Times of India newspaper that the response to Ms DasAdhikari was posted by an employee of a social media agency that managed the Facebook page. "The rude and aggressive reply was posted without our consent. We have removed the agency," he was quoted as saying.

But the Facebook page of the South City Mall continues to be filled with comments criticising their response to Ms DasAdhikari.

At least two other young mothers wrote in, saying they too had found it difficult to find a place to breastfeed in the mall. Some said such facilities were easily available in many other shopping centres.

One woman, Trisha Ghosh Moitra, who shared the screenshot on Facebook, said that she too had previously posted about the shopping centre not having "basic amenities" for feeding babies or changing diapers.

She said South City Mall's response to Ms DasAdhikari had made her "speechless with anger".

"The insensitivity seeping through is ridiculous. Babies are not home chores, and yes they need to be fed whenever they want, to survive," she wrote.

image copyright Getty Images image caption The cover of Kerala magazine Grihalakshmi divided opinion on social media

Every post on the shopping centre's Facebook page over the past few days, no matter what its subject, has attracted related comments. A post about handbags, for instance, led one woman to ask if mothers were allowed to shop at the mall or should they first take care of the "household chore of breastfeeding". Another woman commented on a post about suitcases, asking if there was space inside one of them to breastfeed a baby.

Some people have directly appealed to retail chains that have shops inside South City Mall, asking them to allow mothers to breastfeed in their fitting rooms. Others have said brands should consider closing their outlets within the mall.

Many women in India who wear the traditional sari breastfeed in public, using the garment as a means of covering themselves. In a country of 1.3 billion people, it is not uncommon to see women breastfeeding in public places, including on public transport, in construction sites and on the side of the road.

But breastfeeding in public remains a contentious issue in many countries. An Indian magazine that published a picture of a model breastfeeding a baby on its cover drew mixed reactions earlier this year.