BuzzFeed is dipping its toes into the retail business with an offbeat plan to open a quirky toy store in Manhattan this fall, The Post has learned.

The news-and-clickbait site’s new toy shop, called “Camp,” will come with an unusual retail strategy — namely, it will overhaul its décor and merchandise every few months, sources said.

Located in the Flatiron District at 110 Fifth Ave. at the north corner of West 16th Street, the Camp store plans to sell toys for kids in front, while the back will be an “experiential” area that’s set up for Instagram-worthy selfies, and which will change several times a year. according to insiders.

That means, for example, that the store for several weeks might be decorated like a jungle while selling exotic stuffed animals, then remade into an ocean theme, or a sports theme or a holiday theme.

BuzzFeed Chief Executive Jonah Peretti appears to be involved in the retail venture, although it will be overseen by BuzzFeed’s head of commerce, Ben Kaufman, sources said. Officials at BuzzFeed declined to comment.

The project is being advised by New York branding guru Rachel Shechtman. That’s despite the fact that Shechtman founded Story, a trendy store at 144 Tenth Ave. in Chelsea’s High Line District that follows a similar strategy, albeit catering to teens and millennials with a rotating assortment of stylish accessories.

Story was acquired in May by Macy’s. A Macy’s spokeswoman confirmed that Shechtman was still working as an executive at Story, but declined to comment further.

Insiders said it’s possible that BuzzFeed Chairman Kenneth Lerer, who heads the venture capital firm Lerer Hippeau, provided for Camp, as it has previously backed novel retail and consumer startups like Casper, Allbirds and Ollie.

The Camp store will boast 11,000 square feet of space, as well as a 2,500-square-foot basement.

The space was formerly occupied by the Joe Fresh casual retail brand. Joe Fresh owner Loblaws, a Canada-based conglomerate that is giving a long-term sublease to Camp in the deal, was represented by Richard Hodos and Dan Alesandro of CBRE, who declined to comment.

Greg Taubin at Savills Studley represented Camp in the deal, which had an asking rent of $300 per foot. Taubin also declined to comment.