Forbes’ global chief digital officer, Salah Zalatimo, has been hired by Block.One’s social media app, Voice, as its CEO. The Voice social media app is built on the EOS blockchain and Block.One spent 30 million dollars to purchase the platform’s domain name. The app was first revealed back in June 2019 by the company.

Zalatimo joined Forbes way back 2015 after the firm had acquired his virtual-photo sharing startup, Camerama. He played an active role in the success of Forbes in the digital world. He is known for the creation of Forbes’ AI-enabled publishing platform, Bertie.

CEO of Block.One, Brendan Blumer, said that, current social media platforms are designed to take advantage of their users. He emphasized on the need for data protection and digital protective rights.

According to Blumer, social media platforms, naturally run by selling users’ information to advertisers and keeping the profits to themselves. He said Voice, which is built on the EOS public blockchain changes the status quo and allows for more transparency.

Zalatimo claimed that he has spent his entire career in digital media driving innovation. He said he has helped many content creators to harness the newest technologies as competitive advantages. He believes the blockchain technology is gradually becoming a clear driver of digital media production innovation.

He added that, Voice’s tokenized design offers a fundamentally better way of empowering content creators. There is a new generation of decentralized media on the horizon and Zalatimo said he is delighted to be a part of this effort.

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