Sometimes a campaign comes along that is just a little too TMI.

The Pampers Poo Face competition is one such example, where parents are invited to submit photographs of their baby taking a sh*t.

The prize? A year’s supply of Pampers Baby Wipes.


Pampers have even created a video for the competition, showing four babies Joey, Elin, Daniel and Myla taking a dump in slow motion.

Parents have unsurprisingly been a little slow to share their pictures – but some have under the hashtag #PampersPooFace. Here are some of the ‘best’.

Sometimes it takes a lot of concentration

Then there are the silly ones



Some babies can’t stop smiling

Others tense up and stop moving

#PampersPooface @Pampers the rule in our house is if your holding the baby when he poos then you have to change him! pic.twitter.com/NJWi5MR8uV — lauren moore (@LozyLouLou) July 23, 2015

There can be tears

Our little Abram is the cutest baby ever, and his poopy face is seriously the best!! #pamperspooface pic.twitter.com/bTOuLIaRdf — Alli W. Kelley (@awklongbourn) July 2, 2015

And shock

@Pampers just watched the #PampersPooface video and had to send in our baby's version! pic.twitter.com/GMxUtmN6Xo — Sabeena (@Beena23) July 7, 2015

#pamperspooface this was my daughters poo face when she was a bit younger! @Pampers_UK pic.twitter.com/voapFNVN2u — Katie Randall (@katierandall03) July 24, 2015

Nonchalance

@Pampers_UK my child is going to hate me when he's older for this! #PampersPooface PampersPooface ?????? pic.twitter.com/lMFiZIfZCW — *~*Angela Mills*~* (@angi_mills) July 14, 2015

But this one is by far our favourite

How lovely

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