Ads that rely on shock humor need to actually be funny and also to make sense. This one falls short of both duties. The dreamy sequence we see involving a guy’s grandpa taking the cover off a sleek new Audi electric vehicle to present it to him is actually -- surprise! -- his pre-death thoughts as he almost chokes on a cashew at his cubicle. But why would grandpa have an E-car? Why is almost dying in the most mundane way funny? You could argue that, between the lines, Audi is saying: Buy this cool new car before it’s too late to enjoy anything. But I’ve gotta believe there are better ways to say that than a beneficent relative fantasy and a nut blocking a windpipe. Also: a fellow working in that particular cubicle farm, from the small-time looks of it, would probably be stretching to get leather in his Camry, never mind a brand new E-Audi. Heck, I’m surprised he was snacking on cashews.