A cottage industry of new Republican super PACs run by a diverse array of tea party activists, conservative organizers and established operatives is making the GOP look less like a political party than a collection of competing outside groups.

Republican National Committee Chairman Reince Priebus’ new “Growth & Opportunity” agenda includes a long list of recommendations for these “Friends and Allies.” But bickering among the GOP’s increasingly influential outside players has underscored intraparty rifts.

Though media attention has spotlighted tea party attacks on Republican rainmaker Karl Rove’s new Conservative Victory Project, his effort is only one of at least a half-dozen groups representing the GOP’s various factions that have launched since January.

These include the Real Conservatives National Committee, a super PAC announced Tuesday by tea party organizers Lorie Medina and Michael Patrick Leahy. Also new on the scene are NewRepublican.org, a super PAC launched by GOP pundit and consultant Alex Castellanos; the Tea Party Patriots Citizens Fund, a tea party PAC that’s set out to raise $20 million in this election cycle; and the Conservative Melting Pot PAC, run by blogger Crystal Wright.

They join a motley collection of smaller groups registered in recent weeks with the Federal Election Commission, some without websites or obvious funding sources and with names like Conservative Strike Force Super PAC, Real Conservatives US and No More Wimpouts. The last has mounted three campy web “ads,” including one that features a doctored image of Rove wearing floppy dog ears and deriding him as an “establishment back-room wheeler and dealer.”