The show centers around a young woman who took her own life, and a box of cassette tapes that reveal the 13 reasons why she did so. Many criticized the depictions of suicide, sexual assault and bullying, with concerns that 13 Reasons Why would inspire copycat incidents. Netflix provided content warnings and directed viewers to mental health and suicide prevention resources, but that didn't seem to entirely placate the critics.

Update: At Netflix's annual investor's meeting, CEO Reed Hastings said: "13 Reasons Why has been enormously popular and successful. It's engaging content..it is controversial. But nobody has to watch it."