A donut chain used the latest social media stunt called the “Tide Pod Challenge” to promote a new kind of pastry.

The dangerous challenge involves people, mostly teenagers, eating the laundry capsules on video for others to see on social media.

Hurts Donut in Wichita, Kans., joined in on the craze by selling the donut version of the Tide Pod for one day only.

Some were excited to test it out, but others were not amused.

"We just kind of put out the post as just a funny alternative to a more serious topic,” says Trista Patterson, owner of Hurts Donut. “We see so much heavy stuff every day that we're just putting a little lighter approach on a serious subject."

"My 16-year-old son has been making all these jokes about tide pods and showing me all the memes with them,” says Melissa Beshirs, resident and customer. “And he saw that they had them here with the donuts, and so I told him I would buy him some.”

On social media, some commented they thought it was sad people find the donut funny. Others say it is uncalled for.

But the company assured people they were not encouraging people to eat the actual capsules.