3% weight

Nice vision of an ideal shopping experience.

Things seem well thought (low cost for sellers, that will come in the platform, buyback program for buyers, that will come in the platform too).

Doble tokens, with one stable coin (to bring trust and avoid volatility, a must have) and an ERC20 token used for maintaining the system.

The team seems experienced.



But what they pretend to disrupt is huge, and they don’t seem to be aware of that (don’t even sure they name one of their no-crypto competitors).

Big players are already there, more and more integrated into the customer journey (Alibaba, Amazon, Google…): it will be incredibly hard to fight them.

To fight them, they will need a huge amount of money in marketing. But how will they find the money if they maintain fees as light as they pretend to do? They say they will do some co-marketing with the sellers, but it’s another way to increase the fee, and then the competitive advantage will be lost.

I’m not sure the advantage for the buyer will be big enough to make him ask for a prepaid/debit card and change it’s habit, while a lot of buyback programs already exist.

There are a lot of projects to handle (marketplace, buyback, concierge, card…) that will require time and resources. Very hard to handle. The team should put priority… but then all the nice system starts falling, as all is very linked.

50% bonus in private sale is high in my opinion.



My conclusion is that the vision is nice and attractive, but that the challenge is very, very big, too big in my opinion to success.



Agree

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