VICTORIA (NEWS 1130) — A private passenger ferry offering seasonal service between downtown Vancouver and Victoria’s Inner Harbour will stop sailing immediately.

V2V Vacations announced the “immediate” cease to operations Monday.

The company began offering ferry service in 2017 and described itself as offering “premium cruise service.”

V2V Vacations has made the difficult decision to cease our service between Vancouver and Victoria with immediate effect. Please visit our website at https://t.co/xBowYFAM7Q for more information. We thank all our customers over the past three years for their patronage. — V2V Vacations (@V2Vvacations) January 7, 2020

A statement says the company made the “difficult decision” because the business is no longer financially sustainable.

“As a management team, our commitment and focus has been on improving the overall health of our operations, with considerable efforts made over the past number of years to develop the service successfully. Our improved product and enhanced marketing efforts resulted in phenomenal double-digit growth in passenger numbers in 2019 and outstanding guest feedback,” says General Manager Julian Wright in a statement.

“However, regretfully the financial prospects remain unsatisfactory to sustain the business, and our continued operation in 2020 is simply not economically viable.”

Anyone who has purchased a ticket will be refunded.