by Vito Rispo

I think this just might be my favorite thing ever, this week. The Tiddy Bear (IT’S FUNNY BECAUSE IT SOUNDS LIKE TITTY!) is a little bear-shaped pad that keeps the seatbelt from digging into your… shoulder. It’s basically a Beanie Baby that fits on your seatbelt. Man, Beanie Babies… what ever happened to those? 85% of all grandmothers out there have a large portion of their life savings investing in those ridiculous things. Fifty dollars for an elephant with a fireman’s hat? Come on!this

Really though, Tiddy Bear thing is genius. They already sell high-quality seatbelt pads at Target for under 10 dollars. The makers of the Tiddy Bear took that idea, and made it shaped like a bear so they could use their ultra-hilarious double entendre name, and charged an extra 5 bucks. Well played, makers of the Tiddy Bear Comfort Strap, well played.

(via Tiddy Bear)