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Change is afoot in the world of fashion: Gucci’s pussy-bow blouse and lace-clad boys and girls; Selfridges’s trailblazing Agender space; anything Jonathan Anderson has ever made - unisex is undeniably sexy.

Even Zara has jumped on the non-binary bandwagon with the launch of its Ungendered collection earlier this year.

But the denim industry has always been 10 steps ahead of the rest as far as gender-neutral dressing is concerned.

An innately democratic fabric, men and women have been swapping Levi’s since their inception.

But we’ve outgrown our boyfriend and girlfriend jeans - in fact, we’re shedding the idea of gendered denim altogether.

Cool LA brand Mother, which has history when it comes to going against the grain, introduces its first gender-neutral line today. “We were inspired by the concept of doing away with labels and blurring the lines of gender and sexuality,” says Tim Kaeding, designer and co-founder of Mother.

The 10-piece range, which includes straight-fit jeans, boilersuits and graphic tees emblazoned with statements such as Love Your Other and Labeless, will also donate proceeds to the charity Self Evident Truths - a photographic documentation of 10,000 people in the US who identify as anything other than 100 per cent straight.

The aim of the project is to humanise a vast and diverse community in an attempt to end prejudice.

“We know that discrimination is based on fear, so creating visibility is the most powerful tool we have,” says iO Tillet Wright, founder of Self Evident Truths. “Help people to know each other and they will discriminate less.”

Given the shift in society towards an open and altogether less restricted approach to gender labelling, the emergence of fashion which is designed and branded for all sexes seems inevitable. And it should come as no surprise that east London is leading the charge when it comes to truly democratic denim.

Unisex basics brand Bethnals, which can be found at Bad Denim (the home of great denim on Lower Clapton Road), and Pam Pam on Bethnal Green Road, are the new go-tos for guys and girls looking for workwear-inspired duster jackets, clean-cut T-shirts and relaxed jeans, while new kid on the block I AND ME has presented its debut collection on Shoreditch’s Calvert Avenue with a week-long pop-up.

The Hackney-based brand, founded by former Topshop denim guru Jessica Gebhart, eschews seasonal trends and gender-division.

As Gebhart says, “the design process is genderless - always about fabric and fit before his and/or hers.” We can all get on board with that.