CLEVELAND, Ohio -- Cedi Osman may not be a household name in the U.S., but in Turkey, he’s basically Troy Polamalu.

Over there, the Cavaliers forward with the hella good hair is the spokesperson for Head & Shoulders shampoo-- something he’s done for a few years now. Osman posted his new ad for the brand on social media and it’s truly something out of one of those “World’s Funniest Commercials” TV specials.

The premise of the spot, titled “To Become a Legend,” is that Osman works really hard at basketball, but still can’t dunk. It’s not until he washes his hair with a curiously large amount of Head & Shoulders is he able to shed the dandruff that’s been weighing him down and gain the ability and confidence to spin around a defender and slam the ball.

“Are you going to be a legend?” the narrator asks. “You will be legend.” (I couldn’t translate the rest, but if I wrote it, the tagline would be “unleash the power of Head & Shoulders!”)

The commercial caught the attention of Larry Nance Jr., who teased his Cavs teammate about it.

“Bro... @cediosman what the hell is this 😂😂😂😂,” Nance tweeted.

Aweeeeeee helllll to the nooooo https://t.co/JwEj2nT5Ph — Channing Frye (@channingfrye) July 2, 2019

Former teammate, Channing Frye, also had thoughts. “Aweeeeeee helllll to the nooooo,” he wrote. Another former teammate, Jeff Green, simply liked the post.

The reaction to the ad begs the question, “Have you seen Jordan Clarkson’s beer commercial from the Philippines?”