Marketing head Chris Capossela says the company is working on a new brand and name for the browser, and is actively testing with focus groups.said Capossela.Internet Explorer will not be completely dead, as it will remain around for enterprise compatibility, but Project Spartan is the future. The new browser will also likely use Microsoft in the title, as just having the name Microsoft has shown to increase appeal, added Capossela.While the name may not be 'appealing,' Internet Explorer still controls over 40 percent of global market share.