Formula One has hired former Fox Sports president David Hill to advise on an overhaul of its on-screen package.

Hill has been tasked with innovating the sport’s sound, graphics and performance in a way that will improve the overall product offered to the viewers of the open–wheel series. The 71-year old had previously worked with Formula One to develop an exhaust microphone, which owners Liberty Media believe will help revitalise its broadcast offering.

The Australian will also be at the forefront of helping implement virtual adverts of local brands in the countries and regions where the races are held.

Hill began his career at Australia’s Nine Network in the 1980s and helped to launch Rupert Murdoch’s Sky Television in the UK in 1989. Following that he was president of Murdoch’s Fox Sports network from 1993 to 2000.

Hill was senior executive vice president of 21st Century Fox for twenty-four years. He left Fox to form his own production company in June 2015 and soon landed one of the top producing jobs in live television when he was named co-producer of the 2016 Academy Awards.

Chase Carey, Formula One’s chief executive, said: “David Hill, who really built Fox Sports, is an adviser to help, as we go into the next year, launch some innovations and enhancements to the programming package to really bring something fresh to the marketplace.

“We do a professional job today but I think too much of what we do is probably not that different than it was ten years ago, whether that’s graphics, sound or camera angles. We need to make sure we continue to make sure our product has an innovation and an energy that excites and engages fans.”