The total number of smartphone users will reach 2.5 billion in 2019 and the number of apps is growing equally as fast. With more than 2 million iOS based apps and 2.1 million Android apps registered in the third quarter of 2018, mobile apps have shifted the digital world, establishing new rules for online advertising.

These rules change faster than a smartphone update. With the increased attention to brand-safety and privacy, the next 12 months will be game-changing for mobile advertisers, publishers and app developers.

2019 is the year you need to break through the noise while keeping up the positive user experience. Despite the fact that changes are mobile marketer’s new daily routine, here are five factors that will most likely influence your mobile marketing strategy in the upcoming year.

Growth of Machine Learning and Artificial Intelligence

The AI market is growing fast and expected to exceed $100 billion in 2025 . According to Gartner, the top-200 largest companies in the world will fully rely on apps based on AI and machine learning technology. AI services help identify hidden patterns while cutting out manual work: evolution of AI enabled app developers to implement this technology into their app without the help of data scientists. Together with Machine learning, AI helps with getting real-time stats and valuable insights about any and all data.

The best example of an AI-based app is Lark , a fitness app with a personal coach feeling. This is a smart app for IOS and Android which makes suggestions about health based on the data gained from the world’s leading health and nutrition experts. This AI-based app use chatbot to take your activity to the next level and establish new eating habits