One Man's Ambition

PRS guitars started life as the obsession of one Paul Reed Smith, seeing a gap in the market for quality instruments that took their cues from vintage vibe but built to the highest modern standards. Helping raise the bar for electric guitars and putting awesome tone back on the agenda in the '80s.

PRS stand toe to toe with the biggest names in the guitar manufacturing business. Artists who use PRS guitars today include Carlos Santana, Mark Tremonti, Alex Lifeson, Dave Navarro, Zach Myers, Orianthi and Brent Mason.