As part of his online series “Comedians in Cars Getting Coffee,” Jerry Seinfeld tweeted out a promotion for the upcoming episode with Lewis Black. It didn’t go well.

“New! Comedians In Cars Getting Coffee: Lewis Black. Black’s life matters,” Seinfeld tweeted.

New!

Comedians In Cars Getting Coffee

Lewis Black.

Black’s life matters.

@Acura! https://t.co/MDGxxNNjgz — Jerry Seinfeld (@JerrySeinfeld) January 26, 2017

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It’s unclear if Seinfeld does his Twitter account himself or has handed it off to a staffer or marketing firm, but those who saw the tweet were not pleased with the joke. The tweet also included his sponsor Acura, which also received some of the backlash for the pun.

Here are a selection of the responses Seinfeld received.

@JerrySeinfeld @Acura Perhaps poor taste to use a legitimate movement for a pun about a white guy — no salt nate (@natestradingus) January 26, 2017

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.@JerrySeinfeld Ooof…I wish this was a tweet about nothing. — Pat Byrne (@1800PATBYRNE) January 26, 2017

@JerrySeinfeld @Acura i love you man but this is disrespectful. — Travon Free (@Travon) January 26, 2017

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@JerrySeinfeld @Acura now I understand why sitcoms have laugh tracks. — jim spatz (@jpspatz) January 26, 2017

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@JerrySeinfeld @Acura Jerry may not have meant to be hurtful,but how would many react to a hotdog chain called:"Roasted Anne's Franks?"AWFUL — Alan Jay Spector (@ajayspec2020) January 26, 2017

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@JerrySeinfeld @Acura Booooo, Jerry! Zero class. Educate yourself. You've got all the $$$ and access. — Micheila Storr (@MicheilaStorr) January 26, 2017

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@JerrySeinfeld @Acura oh Jerry, this isn't going to go well for you. — Joe Rodriquez (@JoeRodriquez) January 26, 2017

@JerrySeinfeld @Acura Who's writing your tweets now? The Breitbart humor section staff? — Benjamin Siemon (@BenjaminJS) January 26, 2017

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@JerrySeinfeld Now I see why Larry David wrote all the jokes. — Tyler Conway (@jtylerconway) January 26, 2017

@JerrySeinfeld @Acura This is worse than the finale of "Seinfeld" which I still don't like. — Benjamin Siemon (@BenjaminJS) January 26, 2017

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