The Callbox team leveraged their multi-channel marketing program and carefully strategized to achieve the best results from each element – voice, email, social, web, and mobile. Concurrent with the daily calling was the customer profiling activity – updating company name, contact name, address, phone and mobile numbers, email and social media accounts and industry category or SIC code. As more contacts were updated and verified, more meaty DM conversations transpired. These conversations gave the Client a better opportunity to analyze customer needs, anticipate challenges, design options and set up contingency plans.

Another factor was the increase in volume of email communications delivered and received – references that bore relevant information on the Client’s fast, reliable, and cost-effective logistic solutions. The email marketing has made the Client’s brand more known to a larger target audience which apparently drew email replies from interested prospects.

Appointment setting was boundless – the caller was given the options of either booking an office appointment or setting a phone meeting (whichever is preferred by the prospect) anytime during business hours. Such flexibility drove a good, increasing number of highly-qualified leads for each campaign month.