The amount of information we generate is ridiculous,and we do it at a faster rate than the development of the technology which allows the transformation of this data into useful and understandable information. Taking into account that all our likes, needs and buying habits are hidden into this data, the companies which could analyze them and obtain that information would have a clear competitive advantage, as they could offer their costumers exactly what they are looking for, predicting trends even before they are a thing.

Big Data analysis makes sense of a massive, continuous flow of data

Nowadays, market studies area the most popular tool used by the companies in order to make a forecast of what is going to be selling next year. However, in some markets consumer trends change very quickly: which was in vogue yesterday, it is not trendy today no more. To offer the costumers what they really want, requires to have specialized staff which is a cost that many companies cannot afford. In addition, most of the companies are followers of trends instead of creators of them.

So, what about if they could predict in some way what their costumers are going to demand next week? Having this information, they could optimize their e-commerce webpage by positioning at the top of the page the product which would be more demanded by their clients. This way, the time that a client needs to find what he or she is searching is significantly reduced.

So! This is what we are trying to achieve. Through the implementation of our own Big Data technology, the owners of e-commerce sites will have the placement of their products optimized into the webpage depending on real time global market trends. TrendsInTrendy is the project that we are developing as participants at the StartUp Weekend Galicia 2015. Sell more. Sell smarter. if you want to check it out, we’d love to get your feedback @ www.trendsintrendy.co.