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The name for Ontario’s government-run pot shops has been revealed: Ontario Cannabis Store. That’s the moniker chosen for the dispensaries that will be operated by a subsidiary of the LCBO when recreational pot is legal.

The logo for the stores is a simple, stark black circle with the acronym inside. The name and logo will be used for the stores and the online sales division, both run by the Ontario Cannabis Retail Corp.

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“The name is designed to convey a safe, simple and approachable environment for consumers, and agency employees, in a clear and easily understood manner,” says a release from the LCBO.

Ontario plans to open 40 stores to start, expanding to 150 stores by 2020.

So far the cannabis agency has identified 29 cities and towns that will get one store or more, including Ottawa. The public will have a chance to comment on specific locations before they are approved.

The Ontario Cannabis Store outlets won’t look like the average liquor store. Products won’t be displayed on shelves, but sold from behind the counter. The type of packaging will be restricted, and include health warnings.