WHILE in attendance at the Super Bowl, Apple chief executive Tim Cook snapped a photo of the post-game festivities and shared it to his almost two million Twitter followers.

Unfortunately, the man who runs one of the world’s most lucrative tech companies was let down by his own product when his iPhone captured a horribly blurry shot.

Rather than reshooting the photo, Cook uploaded it straight to social media, which seemed like a strange decision given it didn’t appear to have anything essential in the frame.

Almost instantly after the tweet surfaced online, internet users did what they do best.

@tim_cook @Broncos bruh that's the best photo you could take? — Joe Eich (@joeeichinger) February 8, 2016

@tim_cook @Broncos Hi Tim, can you replace your profile picture for this one? Thanks pic.twitter.com/sC2IYVzQQo — Buffetlibre (@buffetlibre) February 8, 2016

@tim_cook Someone get him a Samsung S6 edge plus or LG G4 #iPhoneFail — Saffat Bokul (@MenaceSlinger) February 8, 2016

@tim_cook @Broncos just tap the screen to focus... Oh wait, who is this again? — end hate radio (@EndHateRadio) February 8, 2016

While Tim Cook didn’t respond to any of the trolls, it appears one person got under his skin.