Nearly two-thirds of rural counties lost businesses, on net, from 2010 to 2014. That is up from just over 2 in 5 counties in the early 2000s and just under 1 in 5 in the '90s. The counties shedding establishments span the country and include almost every variety of rural areas, from farming and manufacturing communities in Missouri to coal-reliant swatches of Appalachia to coastal counties in the Pacific Northwest where the timber and fishing industries have dwindled.