The Eternal Headonist was born in 2014 in Melbourne Australia, out of a love for headwear, fashion and fun, and a growing frustration about the lack of accessible, quality, fashion-forward headwear and millinery on the market. Our beautiful city loves a hat come Spring Racing time, but cruelly casts them aside like discarded lovers for the rest of the year... Come to think of it, we feel hats, headwear and millinery are criminally under represented in today' s fashion landscape period. This needs to change big style, and we are here to help!

We are milliners so understand how headwear is made and how to wear it, and we are fashion lovers (read addicts!) so we know what looks good! We strive to find other milliners, hatmakers, designers and brands who share this vision and create millinery that is adventurous, cutting-edge and stands out from the pack so we can bring you quality headwear for you to look damn fabulous in. After all, who doesn't look hot in a hat?! We firmly believe there is a hat for everyone and haven't been proved wrong yet!

We also are huge fans of vintage hats and millinery, created at a time when being a milliner was a leading occupation for women and when the craftsmanship was second to none. We want people to know the story of the pieces they are purchasing; who they were made by and how, and where they fit into the fashion picture so the legacy of the great milliners of the past continues.

So here we are on our little (big) crusade, we want to bring headwear back to the forefront of the fashion picture and have a good time whilst doing it. We want to make your headwear experience so much more than just a purchase, we want YOU to become a Headonist with us, to join our community and champion our revolution.

Who are the headonists you say? Well anyone can be a headonist, "Headonists" are those special people who promote the headwear cause, who realise the fun, power, mystery and sex appeal good headwear provides and aren't afraid to use it to their advantage! Eternal Headonists are those who just never stop doing this!

Our muses include headonists of the likes of Grace Jones, Lady Gaga, Erykah Badu, Pharell Williams, Paloma Faith, Jackie O, Kate Moss, Isabella Blow, Frank Sinatra, Johnny Depp, Roisin Murphy, Leonard Cohen, we'll even let Princess Kate in the club, but you don't need to be as outlandish and famous as those characters, you just need to be yourself and flaunt the power of the good headwear.

Come join us, we look forward to becoming Headonists together <3