Retail chain Target is digging in its heels on its transgender bathroom stance — even as the company’s stock plummets and other retailers such as Walmart benefit from its increasingly museum-like empty aisles.

The message on the billboard reads: “What about her rights to privacy and protection?”

It is becoming clearer by the day that Target’s corporate philosophy of allowing men and women to use whichever restroom they want in accordance with their gender identity is highly anti-family.

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Now, LifeSiteNews, a nonprofit internet website that covers American culture, life, and family, is fighting back. Welcome to its #FlushTarget truck.

Introduced two weeks ago, the #FlushTarget truck has visited every Target store in the state of Minnesota — where the company is headquartered — to raise customer awareness about the transgender restroom policy. LifeSiteNews is not letting anything get in the way of delivering a message, so a message on wheels works just fine.

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“Every billboard company in Minnesota refused to run LifeSiteNews’s #FlushTarget ad, so we were forced to resort to using a moving billboard truck,” Claire Chretien, national spokeswoman of the #FlushTarget campaign, said. “This ended up allowing the truck to visit every single Target store in the company’s home state of Minnesota. We have received an overwhelming amount of support from people who recognize that this is a common-sense issue. It doesn’t make sense to give any man at any time unfettered access to women’s restrooms and changing rooms.”

The #FlushTarget truck features an image of a little girl staring in shock and fear as a man enters the restroom. The accompanying message reads: “What about her rights to privacy and protection?”

Meanwhile, Brian Cornell, Target’s CEO, has compared citizen uproar over its pro-transgender policy to racism — dubiously linking it to the use of black models in its advertising during an appearance on CNBC’s “Squawk Box.”

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“We’ve had a long history of embracing diversity and inclusion,” said Cornell. “A couple weeks ago, one of our team members sent me a note reminding me that if we went back to the mid-60s, our company was one of the very first to use African-American models in their advertising, and back then, it wasn’t well received.”

Target, in fact, has been on the wrong side of civil rights much more recently than the 1960s. The only racism uproar of note that Target has experienced lately was in 2014, when it decided to use a white “Annie” in an ad campaign that pegged off a recent re-make of the film. The problem? The remake starred Quvenzhané Wallis, a young black actress. This was a baffling move for such a “culturally sensitive” company — and a public outcry ensued.

The bathroom boondoggle seems to be having a sales impact on the big box giant. Customers are choosing that other one-stop-shop player — Walmart — over Target.

“Target is emboldening predators by giving them access to vulnerable women and girls, and it’s clear that customers object to this,” said one analyst.

“We observed a noticeable fall off in traffic at Target during the last week in April and a meaningful pickup at Walmart during that same time,” Richard Chmiel, chief executive of RS Metrics, told the New York Post. RS Metrics uses satellites to monitor thousands of retail parking lots across the country in order to identify changing business trends.

“We suspect the bathroom boycott, which was gaining momentum at that time, contributed to the shift,” Chmiel told the Post.

Target stocks are devaluing. “In the month after it announced its new open bathrooms policy, Target’s stock declined by 19 percent,” said Chretien. “Target is emboldening predators by giving them access to vulnerable women and girls, and it’s clear that customers object to this.”

The nation’s changing policies on bathrooms, locker rooms, and changing rooms has been so contentious that even an officer of the American Civil Liberties Union — legal defender and champion of all liberal progressive causes — has left her post due to the organization’s unilateral support of the Justice Department’s bathroom policies.

“I have shared my personal experience of having taken my elementary school-age daughters into a women’s restroom when shortly after, three transgender young adults over six feet [tall] with deep voices entered,” Maya Dillard Smith, the interim director of the Georgia ACLU, said in a statement obtained by Atlanta Progressive News. “My children were visibly frightened, concerned about their safety, and left asking lots of questions for which I, like many parents, was ill-prepared to answer.”

When things gets personal — opinions can swiftly change toward common sense and basic decency.

“The Georgia ACLU director’s resignation after her daughters were frightened by grown men in the women’s restroom shows that this issue can unite people of different beliefs around the common cause of protecting women and children,” noted Chretien. “Maya Dillard Smith should be commended for resigning from her role leading the Georgia chapter of the ACLU.”

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There are bigger plans for the #FlushTarget truck. Beyond Minnesota, the truck “will be bringing #FlushTarget billboards to other states,” said Chretien. “If we can raise additional funds, the #FlushTarget truck will bring our crucial pro-woman message to Target stores in other states.”

Target may be getting the message, despite all its progressive public posturing. In the “Squawk Box” interview, Cornell said, “We want to make sure we provide a welcoming environment for all of our guests — one that is safe, [and] one that is comfortable.”

The CEO continued, “The company will add family restrooms to all of its stores, an option for people who worry about the mixing of sexes in bathrooms.”

That’s a move that will undoubtedly take up precious retail space. Will it actually happen?