To the surprise of many, North Korea is ramping up tourism (yes, tourism) efforts in the hopes of drawing more tourists (and dollars) to the isolated region. In a surprising move, the North Korean government has announced plans to increase tourism numbers over a two year period. The ‘socialist fairyland’ welcomed 100,000 tourists last year (most from neighbouring countries), but hopes to quickly increase that figure to 2 million. In a country considered by many to be repressive, dangerous and unwelcoming, those are lofty (not to mention unusual) ambitions.

North Korea’s leader supports the tourism efforts and during a recent speech in Pyongyang said “tourism can produce a lot of profit relative to the investment required, so that’s why our country is putting priority on it. Many people in foreign countries think in a wrong way about our country. Though the economic sanctions of the US imperialists are increasing, we are developing our economy. So I think many people are curious about our country.”

So how will North Korea go about wooing tourists? According to those in the know, they aim to promote a one-of-a-kind experience in a place few actually go for a leisurely vacation. The focus will be on North Korea’s many pristine beaches, ski resorts, historical building, monuments and unique citizens.

Before anyone actually considers North Korea as a vacation destination, be sure to check with local government officials and tourism departments. The United States is one of many countries that “strongly recommends against all travel” to North Korea.