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BLU Products announces New BLU LIFE Series of Smartphone Devices



MIAMI, March 13, 2013 /PRNewswire/ -- BLU Products, one of the fastest growing mobile phone manufacturers in the world announced today the new BLU LIFE Series of smartphone devices delivering stunning design and premium build quality with flagship performance. The BLU LIFE Series, which largely focuses on exceptional design, will be powered by MediaTek's MT6589 1.2 GHz Quad-Core chipset, which integrates a power-efficient ARM Cortex™-A7 subsystem, PowerVR™ Series5XT GPU, and HSPA+ 41Mbps modem bringing blazing fast 4G Speeds to consumers in the US.

The basis of incorporating MediaTek's MT6589 chipset is the power-efficiency and leading edge 28nm manufacturing, which result in incredible battery performance, lasting for several days without having to recharge – something users don't have today in the high-end smartphone segment, while still delivering on the high expectations, outstanding performance, and user experience required by consumers in a high-end smartphone.

The BLU LIFE series of smartphone devices will run on the latest Android v4.2 Jellybean OS at time of release, and feature innovative, advanced Dual-SIM, Dual-Active functionality which frees users to seamlessly make and receive calls on two SIM cards at the same time. This feature enables higher user experience when traveling, or answering a phone call when doing data transmission - perfect for everyone, everywhere.

Photos and videos come to life with spectacular clarity and rich, natural color on the vivid IPS HD displays incorporated in the BLU LIFE Series, resulting in unparalleled viewing angles and contrast ratio, for an incredible and brilliant viewing experience. Additionally, each of the BLU LIFE Series devices delivers on excellent image capture quality even in adverse conditions such as low light, or no light with advanced camera technology, featuring BSI sensors.

The BLU LIFE series will start shipping the last week of April, and will be available unlocked throughout several US Online Retail partners such as Amazon.com. At the same time, BLU will also launch its initiative for industry leading customer service and after-sales support direct to consumers in the US.

"When conceiving these devices, we knew of the pressure and difficulty involved in creating something better than what was already notoriously available online today in the US for $299 unlocked. We are confident that not only have we achieved our objective, but at the same time surpassed it with the build quality, design, and performance of the BLU Life Series and we look forward to the positive customer response," said Samuel Ohev-Zion, CEO, BLU Products.

Life One

The BLU Life One is built using a stunning solid aluminum body crafted with one of the most exclusive and difficult manufacturing processes available in the world today, resulting in an exceptional build quality and luxurious design. Featuring an IPS 5.0-inch HD display protected with marvelously curved scratch resistant Corning® Gorilla® Glass 2, the BLU Life One incorporates an exceptional 13.0 megapixel autofocus back camera, LED Flash plus HD video recording up to 1080p, along with a 5.0 megapixel front camera. Internal memory includes 16GB ROM and 1GB RAM, plus expandable microSD card slot for up to 32GB. Measuring 144 x 73 x 8.9mm with 2000mAh battery and with connectivity support for GSM Quad Band plus Tri-Band HSPA 850/1900/2100, the BLU Life One will retail for $299 unlocked through various websites in the US.

Life View

The BLU Life View was designed with an extremely thin and curved 8.9mm housing for comfortable usability as a large screen crossover device using an aluminum back door resulting in a luxurious high-end feeling. Featuring an IPS 5.7-inch HD display protected with a marvelously curved scratch resistant glass, the BLU Life View integrates a 12.0 megapixel autofocus back camera, LED Flash plus HD video recording up to 1080p, along with a 5.0 megapixel front camera. Internal memory includes 16GB ROM and 1GB RAM, plus expandable microSD card slot for up to 32GB. Measuring 161 x 82 x 8.9mm with 2600mAh battery and with connectivity support for GSM Quad Band plus Tri-Band HSPA 850/1900/2100, the BLU Life View will retail for $299 unlocked through various websites in the US.

Life Play

The BLU Life Play was designed for a stylish and younger generation, looking for a sophisticated and refreshing design, different from the standard smartphones available in the market today. Featuring an incredibly thin 7.9mm design, the highlight of the BLU Life Play is the remarkable One-Glass- Solution touch panel technology combined with an IPS 4.7-inch HD display bringing to life the most eye-popping image reproduction available on any device today. The BLU Life Play combines an 8.0 megapixel autofocus back camera, LED Flash plus HD video recording up to 1080p, along with 2.0 megapixel front camera. Internal memory includes 4GB ROM and 1GB RAM, plus expandable microSD card slot for up to 32GB. Measuring 134 x 68 x 7.9mm with 1800 mAh battery and with connectivity support for GSM Quad Band plus Dual-Band HSPA 850/1900, the BLU Life Play will retail for $229 unlocked through various websites in the US.