Don’t Oversell your Product- This is quite self explanatory but people are not idiots. They know when you’re trying to portray your product as a miraculous solution to all their problems. Be wary of old-age marketing techniques like overselling that have been tried ad nauseam. Nowadays, people like to do their own research so that they feel like they are in control of what they purchase. Your job is to give them the right pathways to reach their conclusions- not to bring the conclusion to them.