British Youtube star Louis Cole was pinged driving 141kmh while on a road trip in New Zealand.

British YouTube star Louis Cole was clocked going 141kmh in New Zealand, then admitted to not knowing the speed limit.

The incident follows a spate of potentially dangerous events involving foreign drivers in New Zealand.

The difference in this video was posted by the offender himself, who claims to have learnt his lesson.

FunforLouis/Facebook Youtube star Louis Cole said he did not know what New Zealand's speed limit was, after being pinged 40kmh over the speed limit.

For his latest adventure, Cole is touring New Zealand but the vlogger was pulled up by police early in his road trip for breaking the speed limit.

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FUNFORLOUIS/FACEBOOK Cole's girlfriend, who doesn't have a licence, was with him when he was stopped by police.

A camera recording from inside the car captures the police officer telling Cole he was recorded travelling at 141kmh, meaning he was eligible to automatically lose his licence for 28 days.

After talking to Cole and discovering his girlfriend did not have a licence the officer decided to exercise his discretion and record Cole's speed as 139kmh, which meant a $400 fine.

New Zealand Police are seeking further information about the event and are talking to their staff member involved.

FUNFORLOUIS/FACEBOOK Cole said the $400 fine had taught him a "very expensive lesson".

National Manager Road Policing Superintendent Steve Greally said "police enforce speeding rigororusly", as it is a serious safety threat to all drivers.

Under the Land Transport Act, someone speeding over 140kmh must have their licence suspended on the spot for 28 days, he said.

The video's caption says Cole was shot at Cooper's Beach in Northland.

During the video, the YouTuber, who has almost 1.7 million subscribers, said he didn't know the New Zealand road rules.

"I didn't even know we were going fast.

"I was just cruising, just chillin', just chatting away," he said.

"To be fair, I don't know what the speed limit is in New Zealand.

"I'm not used to kilometres."

Cole said he learnt his lesson and encouraged other drivers to drive safely.

"I'm going to be driving a lot slower and abiding by the road laws in New Zealand.

"It's a very expensive lesson to learn."

Road safety campaigner Clive Matthew-Wilson said many foreign drivers did not understand the speed limits and had trouble translating kilometres into miles.

"Many New Zealand roads have very poorly marked speed limits, and they're only in kilometres.

"If the police are going to focus on speed, there needs to be many more speed limit signs, and these signs need to include the miles-per-hour speed limit at the bottom of the sign, so tourists from countries like England and America can quickly understand them."

He added that Cole's speed was dangerous but the policeman's choice to issue a fine was "appropriate and professional".

"That driver appears to have learned his lesson. Wrecking the tourists' holiday by cancelling his licence wouldn't have improved the situation.

"I doubt very much whether that man will be caught speeding in New Zealand again."

AA motoring affairs general manager Mike Noon said the industry was "working very hard" to educate foreign drivers.

AA, Tourism New Zealand and the Rental Vehicle Association had come together to improve signage, information and had launched an online training programme for visitor drivers.

While motorists did travel faster in the United Kingdom, that wasn't an excuse for this incident, Noon said.

"We would say we travel fast enough."

The danger of travelling at high speed was exacerbated by the types of roads in the area Cole was travelling, he said.

"It's pretty uncool for someone to be doing 140 on our roads for a start because that's just safe anywhere."

Cole has been approached for comment.