The continuous evolution of the universe IT is forcing more and more companies to revise their business plan to integrate into their strategies the new opportunities offered by the digital transformation.

However, the use of increasingly sophisticated technology does not immediately translate into corporate strategies that take full advantage of the potential of new tools digitali.La technology alone is not enough.

To achieve this goal companies should no longer wonder how technology can change them but, rather, what they should turn their organizational models in order to fully exploit the opportunities offered by the digital transformation.

One of the keys to the success of a modern company is undoubtedly the ability to adapt to the new technological scenario drawn by digitization.

The trend to follow in order to emerge in the market are many, but among them are some that seem to be now required to meet customer needs and keep up with competitors.

- Mobile and IoT. Investing on mobile is now a hugely important factor. Users and potential customers have access to an increasingly wide range of devices to connect to. Companies must be prepared to adopt a multi-device approach and cross-platform distribution.

The future scenario is further complicated by the spread of wearable technology and the exponential growth of the Internet of thing.

Traditional Mobile strategies based on smart phones and tablets, will have to be rearranged to figure out how to coordinate all these different objects connected to improve productivity and customer relations.

- Cloud computing. Despite lingering concerns about privacy and security, it is already in place a mass migration toward the cloud. Speed, flexibility and cost reduction are some of the characteristics of cloud computing, now fundamental, able to increase business productivity.

To exploit the opportunities of the cloud, however, it is necessary that companies rely upon a skilled provider and integrate evenly infrastructure, software and platforms with legacy systems in each.

- App development. According to the latest statistics about half of all consumers in the world they have used an app to access social media, making a purchase, or watch a video.

This is why businesses can not ignore the need to adopt web application for the management of various business activities: the management of documents and supplies, to the relations with customers and the sales organization. The field of application development offers a wide range of apps to choose from for the improvement of functions and business processes.

-User Experience. Senza unesperienza utente coinvolgente, la partita persa. Alla fine, infatti, lobiettivo finale la soddisfazione delle aspettative e delle esigenze del cliente.

Unesperienza utente di alto livello e gratificante pu portare benefici durevoli al proprio business pi di ogni altra strategia.

Per raggiungere tale scopo sono molto utili anche gli strumenti di analisi per delineare un profilo del target di riferimento e perfezionare linterazione in base allarea geografica.

The digital transformation, then, is pushing the companys business to a new world, where physical boundaries overlap those digital, opening new scenarios and opportunities.

The digital revolution underway, in fact, is no longer just a simple trend to follow but an essential part of modern business strategies which now require careful planning and a profound transformation of roles within companies.