SUNNYVALE, Calif. (Dow Jones News) -- The stock of Computer Literacy Inc. rose 36 percent Monday after the online bookseller changed its name to FatBrain.com Inc. The company said the change, effective Monday, is intended to raise the company's profile and target potential customers who have mistakenly associated its ComputerLiteracy.com Web site with computer neophytes instead of professional books. The new brand name is also intended to convey an identity that extends beyond books for technology professionals to users in other in other business markets, the Sunnyvale, Calif.-based company said. The company also creates custom intranet bookstores for large corporate customers. On Tuesday, the Nasdaq-listed company is scheduled to begin trading as FatBrain.com under the symbol "FATB." Shares of Computer Literacy closed Monday at $28.25, up $5.50, on volume of 4.1 million shares. Average daily volume is 202,915 shares.