The Finance Department has paid $4,000 for a recruitment video which has been slammed by marketing experts as "excruciating, cliched and a new low".

The video refers to Finance Department graduates as "game-changers" and features them boasting about "paleo pear and banana bread" and buddy workshop groups for recruits.

"No thanks, that's a little bit fancy for me," said one worker offered the paleo bread, who had to dash off to "an Aboriginal and Torres Strait Islander network meeting".

Another said he was "so stoked about his presentation to the executive" while another said they had never imagined they would work on "a project supporting the modernisation program across Government".

Tender documents reveal the Department of Finance paid Sydney-based marketing company Together Creative $37,400 for marketing services over four years.

Sorry, this video has expired A marketing expert described the video as "fake and plastic"

Marketing expert Andrew Hughes said it was the worst Government video he had ever seen and described it as a waste of money.

"I was over the clichés in the first 20 seconds; it was hard to watch, there was too much information, it was badly put together, fake and plastic," Dr Hughes said.

"Maybe that was the brief from the department though, so I am not really sure who should get a gun to the head for this one."

Dr Hughes said Finance would have been better off just asking graduates to film their day on their smartphones.

"I see what they were trying to do, but they verbalised the entire thing and it comes across as tokenistic and lacks total believability," he said.

A Finance spokesman said the video was designed to reflect the "variety of work, cultural and social experiences" graduates can expect when they join the department.

"Attracting and selecting a strong, highly capable and diverse graduate cohort is an important part of our workforce strategy," he said.

The Finance Department paid $37,500 to a Sydney agency for "marketing services". ( YouTube: Together Creative )

Creative director of the Labor-aligned agency Creative Edge, Dee Madigan said the video was "hilariously bad".

"They have reinforced every horrible notion you have ever heard about the public service," she said.

"Real people are not very good at playing real people because they can never deliver real performances and sound wooden."

Ms Madigan said the video was way too long and was plainly "not a good idea".

Together Creative has been contacted for comment.