NATURE VALLEY, the granola bar brand introduced by General Mills in 1975, is telling consumers to take a hike, but in a good way.

Inspired by Google Street View, which uses images from a 360-degree camera to provide pedestrian-level views of cities worldwide, the company is introducing a Web site called Nature Valley Trail View. The site features 58 hiking trails totaling more than 300 miles in the Grand Canyon, Great Smoky Mountains and Yellowstone National Parks.

On the site, which was introduced Wednesday, users will zoom in on maps of parks to panoramically view individual trails. As with the street version, clicking directional arrows approximates walking forward or backward and gazing in any direction. With just one click, an “autoplay” function replicates hiking — minus the bird songs and blisters.

Absent from the site is any explicit pitch for granola bars. The only on-screen acknowledgment is a small Nature Valley logo in a corner of the screen, similar to cable network logos that appear during programming.