This cable is certainly not for everyone. However, that being said, you will hear a LOT of rhetoric about digital transmission - namely that signals are comprised of 1s and 0s. While these binaries are how "normal" digital devices transmit a signal, this HDMI has the capability to transmit a 2. The fourth number in the Fibonacci sequence is a 2. However, the second number in binary is only a 1. So while normal media is transmitting 1s and 0s, where do the 2s go? That's right - they cannot be transmitted because media is binary. For the layman, that simply means that you are losing 1/3 of the data to which you are entitled. In fact, if you consider the notion that many LED and BluRay devices make heavy use of high-end audio and video. Well, out of zero to two, two is the highest-end. This means that it is possible that up to 80% (some estimates go as high as 94% with a margin of error of 0) of your data is lost. Simply put - buy this cable and you will gain a third of what you were missing. Also, if you are running your HDMI device through a receiver, you'll need two of these per component. I bought 28 of them, just as a precaution. I left 2 at the store, so I was kinda upset, but at this price I was able to just LOL at my mistake and move on.