I really can’t believe that in one day, I make two fur posts. Mostly because it’s hard for me to fathom that people are still looking to fur coats as status symbols — I remember my grandmother’s mink coat, kept upstairs in her closet, and the coat was horrifying to me. Because of those memories of my grandmother and her fur, I always associate fur coats with old people.

It’s striking to me that younger people are helping fur make a “comeback” despite the fact that it’s relatively easy to access information pertaining to the cruelty of the industry. Younger people spend a lot of time on the Internet, and a person can learn about fur farming by reading articles, finding photos, and watching videos of how animals are exploited for clothing. So what is going on here — are people ignoring the information available, or do they see it and not care? I find it hard to believe that everybody involved in the filming of Diddy’s video had no clue about the inherent cruelty of fur.

Here are some facts about mink, courtesy of PETA: “Mink farmers usually breed female minks once a year. There are about three or four surviving kittens in each litter, and they are killed when they are about 6 months old, depending on what country they are in, after the first hard freeze. Minks used for breeding are kept for four to five years.(4) The animals—who are housed in unbearably small cages—live with fear, stress, disease, parasites, and other physical and psychological hardships, all for the sake of an unnecessary global industry that makes billions of dollars annually.

And here’s an excerpt from the film “Earthlings” that maybe Diddy and his buddies should watch: