We wanted to highlight an exciting and novel use of the Amazon Mechanical Turk crowd. Audiokite helps musicians create the best possible music through the power of research, powered by Mechanical Turk. It works like this: An artist wants to get feedback on a song. Audiokite plays this song for real Mechanical Turk Workers. These Workers complete a detailed survey about the song, and the results are organized into a comprehensive report. If songs receive high ratings and are identified as exceptional, Audiokite helps connect the artist to special opportunities include blog write-ups, discounted or free musician services, vetted promotion opportunities, submissions to labels, and more.

The data we’re collecting from Mechanical Turk Workers is helping musicians everywhere to improve their music and inform music promotion. In-depth market research has traditionally been too expensive for indie musicians, but Mechanical Turk has opened up a new world of fast, actionable market insight. The quality and accuracy we’ve achieved from the reviewers is an indispensable resource to our business. Alex Jae Mitchell, CEO, Audiokite

Learn more about Audiokite, and the way they leverage Amazon Mechanical Turk.