It’s a stunning resort town once frequented by the rich and famous, but these days it’s become the scene of unimaginable horror time and time again.

The latest incident saw two men murdered on Caleta Beach in Mexico’s Acapulco region, but such scenes of bloodshed are becoming so mundane that tourists barely batted an eyelid.

Sure, some beachgoers initially ran for their lives when the gunshots rang out, but it wasn’t long before they went on with their leisure activities. Some were even filmed dining at a beachside restaurant while the bodies lay just feet away, with the bizarre scenes caught on camera by local site El Sol de Acapulco.

The footage shows the crime scene being cordoned off by investigators with tourists seen relaxing in the background.

The identities of the victims have not been revealed, but it’s believed they were chased from a vehicle and ran into the crowd of tourists.

The horrid incident comes as the skeletal remains of six men were found in a house, also in Acapulco, in the Mexican state of Guerrero.

The local government said some of the bodies were found with their hands and feet bound, one with a piece of wire tied around the neck.

Morgues in Guerrero and several other states in Mexico have been overwhelmed by the number of bodies found on streets and in clandestine graves. Many are never identified.

Violence is also skyrocketing in the north-central state of Guanajuato, where the state prosecutor’s office reported that a pile of hacked-up limbs and body parts was found on a street in the city of Salamanca.

And in April, tourists watched as a man’s body washed ashore at Acapulco’s Caletilla Beach. Horrifying images showed stunned beachgoers standing near the water as officials removed the corpse.

During the same month in Guerrero, 16 people — including six police officers — were killed in two confrontations during a bloody gun battle that lasted half an hour.

It was just the latest in a string of violence and gruesome murders in the country. In Cancun last week, there were 14 killings reported in a period of just 36 hours — the highest in the country’s recorded history, according to Mexico news outlet Noticaribe.

However, tourists continue to flock to the hugely popular country despite these horror stories.

Mexico ranked as the sixth-most visited nation on the planet in 2017, with a whopping 39 million international tourists.

Acapulco, once an iconic destination for a beachside vacation with its glamorous combination of sun, sand and surf immortalized in film and song, has become “hell on Earth.” But that’s not keeping the tourists away.

Guerrero has been experiencing a record tourist season. The state reported more than 1.3 million visitors, Fox News reports, and during the summer of 2017 alone, Acapulco welcomed 690,000 tourists — a 7 percent increase compared to the year before.

Officials are desperately trying to make the area safer, deploying 1,740 police officers, 250 police vehicles, two helicopters and even drones to monitor the area’s main beaches, Travel Agent Central reports.

How to stay safe in Mexico

Travel advisories from Australia and the US government advise that visitors should exercise a “high degree of caution” when in Mexico — the second-lowest of four travel advice levels.

Australia’s Department of Foreign Affairs and Trade (DFAT) warns of high levels of violent crime and drug-related violence.

“Murder, armed robbery, sexual assault and kidnapping are risks, including in popular tourist destinations and beach resorts. Risks increase after dark,” the department says.