(CNN) Once a cultural touchstone, Mad Magazine is halting the publication of new content and vanishing from newsstands.

The seminal humor publication will no longer be available on newsstands after its August issue, according to a person familiar with the matter.

After that, issues will be available only via comic book stores and subscriptions, the source said.

The source indicated that issues after No. 10 of its current volume will reprint earlier material with new covers. However, the magazine will continue to publish its end-of-year special, books and special collections.

The revered satirical publication was founded in 1952 as a comic book. In 1955, it switched to a magazine format.

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