One of the issues with being a feminist is that sometimes, you are also a human being with emotions. And sometimes those emotions are "being furious." So, intellectually, you might know that it's unfair to hold women to the rigid—unachievably rigid!—beauty standard set for them by society. You know that right up until the moment a female boss screams at your best friend and makes her cry. Then boy, do you ever find out that you have a lot to say about that woman's appearance.

And lashing out in those moments doesn't even feel bad. Never mind that we know it's tacky, low hanging fruit to criticize women on the basis of their appearance. Never mind that it's the very thing done constantly by feeble men. When you're sure that woman sucks, and you're sure that she's hurting people you care about, it feels righteous and good.

So, a lot of us have reached that point with Kellyanne Conway, huh?

"Rather than focusing on how her lipstick is horrible, focus on how what comes out of her mouth is horrible."

Is it sexist that people make fun of her looks more than her male colleagues? That her hair gets constantly criticized for being stringy? Yes. Of course it is. Bernie Sanders' hair looked like he literally brushed it with a balloon and if anything, people thought that was a whimsical selling point.

But it's hard to feel bad for a woman who commits ethics violations and describes terror attacks that never happened. At best, she's foolish, which is irritating, and at worst she's willfully malicious.

It's easy to share the same feeling as the feminist writer Erin Gloria Ryan who admitted, "I can't feel sorry for Kellyanne Conway. Not anymore…. I don't mind when people point out how tired she looks. Ms. Conway made her bed. And now it's time for her to get some sleep."

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Kellyanne Conway looks like what would happen if Skeletor went on Extreme Makeover. pic.twitter.com/ayz8eVTtuG — Daniel Pape (@Elpapey) January 30, 2017

But we really shouldn't keep making fun of her looks.

Not because feminism is a great big festival of love where you support and validate every women forever, as some conservatives, like Tomi Lahren seem to think. That's not feminism. That's an abnormally good slumber party. You can hate a whole bunch of other women and still be a feminist. You just have to believe that those women you hate deserve equal pay and to have their bodily autonomy respected. Which isn't that hard, provided you know that human rights aren't a reward you give out exclusively to people who are nice to you.

Nor should we stop because "when they go low, we go high." That is a lovely idea, but much of history ends up written by people who take low roads. If they'll get you where you're going, by all means, take them.

But they won't, this time. Unless where you're going is "I love making fun of women for being ugly" in which case… well, the past year must have been good for you.

"The constant attacks on her looks simply change the conversation from something important, to something profoundly stupid."

For most of us, though, we don't want Kellyanne Conway to feel really bad about her hair. We'd rather see her resign, and be replaced by someone who would not try to bully America into buying the President's daughter underperforming shoe-line.

The constant attacks on her looks won't move towards that at all. They'll simply change the conversation from something important—namely that presenting misinformation to the public is bad—to something profoundly stupid—namely that she has some bags under her eyes.

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That response tells Kellyanne Conway and by extension the Trump Administration that the thing that troubles people about Conway is her appearance. Appearances are easy to change. There is a whole, multi-billion dollar industry dedicated exclusively to changing them. Kellyanne Conway is a very svelte, traditionally attractive blonde woman. All she needs to look like Fox news host is some good under-eye concealer and hair extensions. These are not hard items to invest in. Honestly it is bewildering only that, after so much time in public life, she has not yet realized the extent to which clothing and make-up are armor for women.

As much as I dislike her actions, I have every faith in the world that Kellyanne is a smart and savvy enough woman to know how to soften her image. She's already doing it.

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I'd it just me or does kellyanne Conway look eerily like the troll meme face? #KellyAnnConway pic.twitter.com/EIIxvucPT8 — Stevo Flanagan (@steeflanagan) February 10, 2017

When she presents a slightly more polished face to the world, it will make everyone who mocked her appearance look pettier than they already do. Moreover, it will make Trump, who is ever focused on women looking a certain way, think a problem has been solved. After all, that's what people kept making fun of her for.

Needless to say, no actual problem will have been solved.

So—if you're going to mock this woman, do it in a way that points to the missteps she commits. Because all those memes about how Kellyanne Conway looks like Skeletor or whoever people are comparing her to this week, those are precisely one makeover away from becoming completely irrelevant. Instead, make memes about Kellyanne Conway's actions. Write articles about her blunders. The Trump administration seems bizarrely obsessed with their critics, so there's a chance they might actually take into account the objections voiced in memes, blog posts, tweets and Snapchats. Make those memes. Rather than focusing on how her lipstick is horrible, focus on how what comes out of her mouth is horrible. Make them embarrassing. If those memes become irrelevant, we'll all have reason to delight.

Jennifer Wright Jennifer Wright is BAZAAR.com's Political Editor at Large.

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