Sponsor being allowed to promote events without reference to faith

British Prime Minister Theresa May waded into a row Tuesday over the commercialisation of Easter, after the Church of England accused a major charity of “airbrushing faith” from its chocolate egg hunts.

Ms. May said it was “absolutely ridiculous” that the National Trust, which runs parks and stately homes across Britain, had allowed sponsor Cadbury to promote its chocolate egg hunts at their sites without reference to the Christian festival.

“I’m not just a vicar’s daughter — I’m a member of the National Trust as well. I think the stance they have taken is absolutely ridiculous,” Ms. May told Britain’s ITV News while on a trip to Jordan. Her comments came after the Archbishop of York, John Sentamu, told The Daily Telegraph newspaper that the move was “tantamount to spitting on the grave” of chocolate maker Cadbury’s founder, John Cadbury, a Quaker.

The National Trust owns or manages large swathes of the British countryside, from coastlines to historic buildings and parks — and each year it holds family-friendly egg hunts over the Easter long weekend.

Removal of ‘Easter’

This year’s campaign is called the “Cadbury Egg Hunt”, although the chocolate maker pointed out that other marketing materials urge children to “Enjoy Easter Fun”.

A Cadbury spokeswoman said: “It is simply not true to claim that we have removed the word ‘Easter’ from our marketing and communication materials.” The National Trust, for its part, said: “It’s nonsense to suggest the National Trust is downplaying the significance of Easter. Nothing could be further from the truth.”