Sony Computer Entertainment has opened a brand-new studio in North West England, dedicated to developing content for the PlayStation manufacturer's upcoming VR headset, Project Morpheus

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News of the studio's creation first surfaced when Sony posted several job advertisements on its UK PlayStation jobs site The dev team, dubbed North West Studio, will be focused solely on Project Morpheus, and falls under the leadership of Sony Computer Entertainment's Worldwide Studios, which is headed up by president Shuhei Yoshida."We are still in the early planning phase with this studio, and are currently focused on hiring the right team," a Sony rep told Eurogamer . "We look forward to sharing more news and formal announcements in the near future."Do you think Project Morpheus will play a pivotal role in the future of PlayStation? Word has it we'll be able to purchase the hardware for ourselves in just a year's time. Find out why we're excited about Sony's VR headset by reading our hands-on preview from GDC

Alex Osborn is a freelance writer for IGN. You can follow him on Twitter @alexcosborn