Microsoft HoloLens could soon be used to revive the traditional media market. Designer Jonathan Da Costa has created a mixed reality concept to produce an “inspirational” mixed reality experience for Microsoft and Qwant (a search engine that “respects your privacy”).

The concept video actually shows off how a user could be able to do online shopping right from a magazine using their HoloLens. In the video, reading a fashion magazine while wearing a HoloLens opened up holographic cards that took users to a website right on the HoloLens. From there, they can view the media, get more details about a certain topic, buy things, etc. The concept also lets users view items from an online shop as holograms in their real-life environment using the HoloLens.

You can see it in action below:

It will obviously take a while before we actually get to use this in real-life – but concepts like this show the enormous power of mixed reality and the HoloLens. At the end of the day, HoloLens is still a $3000 device that’s not ready for consumers yet and we’ll just have to wait for it to become mainstream before we get too excited about all the possibilities.