Presto and Stan clearly have the same idea, they've both spruiked their list of exclusive programs like Mr Robot and Better Call Saul, plus they're both engaged in commissioning local content. The big question is, will anyone who has stuck with Netflix until now start handing over $10 per month for Presto or Stan just to watch one or two extra shows?

In theory it's not a bad deal – it works out around $2.50 per episode for a weekly TV show, which is about what you'd pay to buy each episode through a service like iTunes. Yet realistically, people who'd prefer to pay $10 per month for Netflix rather than $50+ for Foxtel will probably balk at paying for Netflix, Presto and Stan. If forced to choose, the vast majority seem to favour Netflix.

The fragmented subscription video ecosystem, forcing people to sign up for multiple services to see all the shows they want, is counterproductive. It makes Foxtel look a lot more attractive for people who are prepared to spend that kind of money, while making the BitTorrent channel look more attractive for people who aren't.

Subscription music services like Spotify found success and helped combat piracy because they are a one-stop shop for almost all your music needs. Admittedly they don't have everything you'd want, but at least you're not forced to pay for a separate streaming service for every major recording label.

This is exactly what we're expected to do for video, but many Australians will simply stick with Netflix – which has the deep pockets to produce a better stable of original content than you'll ever see from an Australian service. Amazon's impressive The Man in the High Castle – a dystopian story set in an occupied United States which lost the Second World War – gives you an idea of how high the bar has been set if you want to compete with Netflix on content.