The FIFA World Cup is big, enormous really, with a worldwide television audience of more than 3 billion. And that huge population has marketers salivating and pouring over the data about how best to target soccer fans.

How will people watch? Will they discuss the matches more on Twitter or Facebook? Which official sponsors — or interlopers — will perform the best?

Too early to tell of course — the month-long tournament began yesterday — but the infographic industry has been working overtime and has some interesting results and projections. Here are three from RadiumOne, Offerpop and Adobe Digital Index.

Adobe Digital Index: The Most Social Sporting Event Ever

RadiumOne: Facebook Will Trump Twitter