The title Endless is likely a cheeky reference to the interminable wait for the new album. Ocean announced that he was working on new music in early 2013, and in April 2014 he hinted that his next album was almost finished. We didn't hear much after that, but cryptic posts from the artist kept fans eager. Indeed, the anticipation built to the point where Ocean's inability to deliver has become an internet meme. In July, he posted yet another mysterious message in the form of an overdue library card, which implied the album would be coming that month. To the surprise of no one, he missed that deadline too.

We still don't know when the Endless will be available on platforms outside of Apple's. By going the visual album route, Ocean is following a bit in Beyoncé's footsteps with Lemonade, who premiered her film on HBO and restricted its streaming to Tidal. Losing out on such a big release for Apple Music could be one reason the iPhone maker is rumored to be eyeing a Tidal acquisition.