In this episode, Dr. Bettina Höchli (Department Consumer Behavior, University of Bern) talks about long-term and short-term goal pursuit and how people may make successful New Year’s resolutions.

What are behavioral psychology and behavioral economics? How may consumer behavior research be useful to governments, companies, non-profit organizations and institutions working on climate advocacy? What factors, and how do different levels of abstraction, affect whether someone will achieve the goals they set in a sustainable and beneficial manner? What tips does Bettina have for all of us who might be thinking of goals to set for 2020 this week?

Listen to the episode below. You can also subscribe to our RSS feed, or find us on Spotify, Stitcher, iTunes or anywhere else you typically find podcasts!

Show notes

If you have feedback or questions for Bettina, you can find her on her departmental webpage, Google Scholar and ResearchGate.

You can find Michael on Twitter and Instagram.

The Arch and Anth Podcast is on Twitter and Instagram, and it has a Facebook page.

If you liked this episode and you want to help contribute to the show, please visit the Patreon page for details on how to do that.