Daniel: I don’t know! In the spirit of transparency, I think that’s why most indie devs ask that question. We aren’t marketers. We all just want to make a good game that “sells itself.” From reading countless articles on that particular subject, we’ve focused on three sections: Get eyes on the product, Create relationships, and Build a community.

Get Eyes On the Product

Its seems the easiest and most cost effective way to do this is through social media. The more platforms you are on the better. Facebook, Twitter, Instagram, Reddit, Imgur, Tumblr, IndieDB, YouTube, and Twitch. Unless you have a large marketing budget and you can afford ad campaigns, this is where people will first see your game. Always try to have a “call to action” when showing off your game. If someone sees your game and they are interested, it should be effortless for them to find out more and are directed to joining your community.