There's a common fishermen's lore about the one that got away. It's a right of passage, and a story that is told through generations of fishermen. It's always the biggest one that somehow alluded capture, and was free to live it's life, and perhaps be the subject of another story at another time.Today we find the once abundant bounty of the sea seriously stressed from over fishing. Unfortunately that's a modern version of that age old fisherman's lore of the one that got away. This time however it's the whole bounty instead of the one fish. The choices that we make as consumers though can help write a different ending. One where the bounty is preserved for future generations. The Monterey Bay Aquarium has a program called Seafood Watch that provides resources for consumers, educators and restaurants to use while making wise choices to preserve and ensure a bounty of the sea for present and future generations.

Fish and seafood are healthy alternatives to meat, and for those who enjoy the flavor, a bounty of culinary experiences to enjoy. It the consumers who have a lot of power in determining the choices of what comes to market. Fisherman are business people after all, and providing the consumer what the the consumer wants is what they do,Seafood Watch provides a comprehensive program to educate about the challenges that are faced, and to encourage people to learn for themselves about the process and impact of how seafood originates. By learning about the process consumers can make better choices. I have to say I'm very impressed with the depth of the information they provide,because of this I have signed up to become advocate. You can too I strongly encourage you to spend some time on their site. There's so much information to appeal to a wide audience,consumers who buy in supermarkets and restaurants, chefs and business owners, and educators and advocates. As some one who has designed a lot of communications for the public, this site and the tools they provide is one of the best examples of how a communication plan is written and implemented. It sets a high standard, which is reflected in their mission.

Here are links for selected topics they cover. Each link has subtopics that provide a sea of information. Take some time to look around. Seafood Watch is on Facebook, Twitter, and provide mobile updates also.

Here they have a search feature where you can enter the name of a seafood product and it will return a user friendly page with a overview of the information needed to make a informed decision about purchases.

Sushi

Seafood Recommendations

What You Can Do

Restaurant Program

Educators and Partners