Sobeys launches fill-it-yourself beer advent calendar

Note: This beer advent calendar from Sobeys is not returning for the 2017 holiday season.

Ontario – Sobeys Inc. has introduced its new fill-it-yourself holiday advent calendar, a decorated fold-up box designed to hold 24 beer or cider cans.

The box is available now for $5.99 at participating Sobeys, FreshCo, Safeway, and Urban Fresh grocery stores in Ontario.

Customers can select 24 cans of beer or cider in-store, then assemble and fill after purchase.

If averaged at $2.80 per 473ml can, the cost to fill the advent calendar would cost around $67.