Google loves blogs. Not only because it bought the blogging platform Blogger back in 2003; the company also posts most company-related news on an ever-increasing number of blogs.

Now, there's a new central place to follow all that stuff: Keyword. Located on the admittedly quite cool web domain "blog.google," Keyword will aggregate Google news in one place — from new Street View content to new emoji.

If this sounds very similar to the previous Official Google Blog (that one was located at googleblog.blogspot.com), which Keyword has now replaced, you're correct. Google says Keyword will "provide a central, official source of news about who we are, what we do, and what we value."

Keyword does have a few nifty features. You can head up to "Product News" and click on a category to get news only on that product, be it Android, Maps, Translate or YouTube (among others). "Topics," on the other hand, will let you browse through Google news related to Arts & Culture, Education, Sports or Travel, for example.

It's not clear exactly which Google blogs are aggregated on Keyword — Google says 19 blogs are included, but the full list of all company blogs is much longer.