Tell us about yourself

I am a creative video producer with a great passion for storytelling, branding and inspiring others through the arts of filmmaking.

Initially I opted to study multimedia design which covers different creative art forms from web coding, graphic design, script writing, flash/animation and digital drawing. It was when I had my first video making class that I instantly fell in love with video production. I took a step further to pursue this interest by moving to Vancoucer BC to do a Film Directing & Producing degree.

After graduation and prior to joining Liquid, I worked for a couple of agencies and companies within the entertainment and advertising industries in Ho Chi Minh and Bangkok.

What’s it like working for Liquid?

It’s really great working for Liquid. I love start-up culture, especially the part where you can be yourself and be independent with your ideas yet accommodated to do your best.

The challenge for me would definitely be entering the crypto industry, an industry I did not have exposure to before. At the same time though, I love challenges. Crypto is certainly the future. It’s good to be a part of a futuristic movement.

In this very different working culture, our voices are heard and equally valued. What I enjoy most about my job is that I can have all the creative influence over my work. Also, I can go to work in comfortable shorts and t-shirt.

The #BeLiquid swimming pool video was released recently. What was it like to film?

What was it like? Very challenging. This is the biggest project that I have ever worked on. Not only did I have to plan all the takes underwater in one day, I also have to manage 50 individuals working on different functions of the video-making process to make sure my vision come to life.

Prior to this, I had never shot a video underwater. There is certainly difficulty around preparing and utilizing camera equipment as well as managing staff underwater.

As a duo role of Director and Producer, there are many factors for you to keep in check. An easy example would be water clarity. It is crucial for shooting underwater for the water to be clean and crystal clear. The visual was not as clear as we wanted because we were shooting in a salt water pool. However, we managed to make the best of lighting and technique to create stunning visuals.

Shooting the video during rainy season in Saigion was another challenge. We had a very stormy week around the day of our Liquid promo shoot. I actually had to delay the shoot three times to make sure we can do this on a sunny day. The complication that goes with delaying shoots when you don’t have a dedicated in-house team and have to hire people to support the film is that it can get really crazy as people can get busy or they get booked and you have to hire last minute.

Despite all the challenges, what I enjoy the most during the process is the moment you see your vision comes to life. It all starts with a script. As you lay out your vision and visualize everything from scene 1 to scene 10 on a storyboard, seeing your idea turning into a reality on set is a great enjoyment personally for me as a producer.

How did you come up with the script?

It was a crazy idea. (chuckle)

You know, Liquid is water. Throughout the Liquid launch, both the design and marketing teams have always been utilizing the concept of water in our messaging. It suddenly came to me the idea of shooting a trader doing his trades underwater. The idea is definitely different but also definitely an attention grabber. The originality of that motivated me to come up with the script and turn it into reality.

Can you walk me through what happened on the Liquid shooting day?

It’s all about respecting people and their professions. As a director, my job is to make sure our vision of the film happens while facilitating my team, working together and doing their best. On set, each person has a very unique task, from ironing the shirt the actor will wear, making sure everyone has enough food and water, to ensuring that the lens is clear and electricity is working. All these little details are taken care of by somebody. It is important to make sure everybody feels valued and does their best.

On the shooting day, Our RED camera heated up within its water housing and created so much steam on the lens. It was past mid day and we only achieved 25% of the shot list so we had to contact our camera provider and ask for a different camera. The Alexa Mini arrived two hours later and within five hours, our team was able to complete the rest of the shoot.

Quite frankly, throughout this whole process, I was freaking out inside. Remaining calm however is what a director does in crisis to guide the whole team through.

In the end, we made it.

What are some of the goals that you and your department are working towards?

We are working towards having a video call without a baby crying in the background. (laugh)

Literally, our team is comprised of team members from all around the world. People operate from different time zones, in different settings, often with or without a baby. (chuckle)

Actually, I’m hoping to be able to convince management team to build an in-house production team to create amazing video content to promote Liquid, educate our users about how to navigate our apps and become better traders. As Liquid grows, there will be a whole suite of services. There is more and more work to be done. And I want to be able to communicate these important updates to our Liquid users through videography.

How do you see Liquid in the next year?

Liquid is a currently a leading fintech company and I see our platform growing to confirm this status globally. I am proud to tell people that we are pro-regulation and we are revolutionizing the space with our products.

What is your message to our community?

We are growing and trying to be better and better. I am grateful to be a part of the team to bring Liquid to you.