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We have seen some very good articles explaining Kin and the rewards engine aka KRE.

Now, let’s take a real use case and see how it gets benefit by using KIN for a digital service.

Chatbots & KIN Credit: Google Images

We will look into a chatbot called “Big BroBot”.

Celebrity Big BroBot

Before going deep into using KIN in chatbot.

Let’s have a quick look about this bot,

What is it ?

A chatbot which is primarily build to promote Big Brother show in US, which is currently airing on CBS Television.

What it can do ?

A fan, who wants information about the show, can simply ask,

“Who was evicted this week?” “What did I miss in the latest episode?” “When is the next eviction?”

Play a trivia game.

Cast vote for their favorite house guests.

Who created it ?

Imperson — An Israel company specialized in creating enterprise grade chatbots.

It is currently available on,

Facebook Messenger

Kik Messenger

Skype

Let’s look at some details about the show “Celebrity Big Brother”,

It is a “Reality” TV show similar to “Big Boss”. Airs every Mondays, Wednesdays, Fridays, and Sundays at 8/7c on CBS and CBS All Access. Total 13 Episodes on Season 1, started at February 7, 2018 and ends at February 25, 2018. 5 Million viewers on average per episode. Voting happens every week to eliminate a house guest from the show.

Now, we have discussed about the bot and the TV show. Let’s have a look at how KIN can be used for monetization.

Note: CBS has not integrated KIN into chatbot. Its just an example.

Assume the following ways on earning and spending in the chatbot,

Earning Opportunities,

By signing up to CBS.com. Participate in the quiz, which tests user knowledge about the show and earn X amount of KIN for every correct answer. Caption Contest, pick any one of guests photo and write a caption on it, Most voted caption will win X amount of KIN.

Ok, we have seen earning, without spending the ecosystem is incomplete.

Let’s have a look at the spending opportunities,

Spending Opportunities,

Pay for monthly subscription. Vote for the favorite guests. Vote for the favorite caption.

Let’s see how this impact KIN,

Remember on average this show has 5 Million viewers per episode.

Currently the bot has three kinds of Quiz,

“Expert Level , Newbie Level , Weekly Quiz (5 Question only)”.

Current Kin price: 0.0003 USD. Lets design how much the earning and spending should be,

Assumptions:

Bot rewards 3,000 KIN for each correct answer, for weekly quiz, with 5 correct answers, viewer would get 15,000 KIN. 1,000 KIN for signing up free in to CBS website. CBS is similar to Netflix or Amazon Prime, a video delivery service. Monthly subscription on CBS costs 5.99$, Roughly 20,000 KIN. Vote for favorite guests costs and best caption costs 1000 KIN.

Execution:

Earning:

5 Million user participating for weekly quiz, each viewer answers 3 questions correctly on average will result in,

Awarding 5 Million * 9,000 KIN= 45,000,000,000 KIN or 45 Billion KIN which is 13.5M USD in terms of volume with current price at 0.0003 USD.

Spending:

Each user spends 9000 + 1000 KIN for 15 days subscription, will result in,

5 Million * 10,000 Kin = 50 Billion KIN which is 15M USD in terms of volume with current price at 0.0003 USD.

“Just with one bot and for one show and for only one week, total volume is 28.5M USD”.

Note: For simplicity, I didn’t consider the transactions on voting process which happens every week on finding their favorite House guest and caption.

On total the business or the digital service spends roughly, 15 Million USD to acquire 5 Million users for their on demand video service, which costs 3$ per user.

On average, Netflix spends 45$ per user.

The digital service can choose to limit the rewards and spend just 1.5 Million USD to acquire 500K viewers for their video on-demand service and to promote their show. Above numbers used are for example purpose only.

Why would a digital service do this ?

Revenue growth due to monthly subscriptions. Free promos for other in house TV shows. Popularity of the TV show increases and viewers tend to watch further seasons or it can be cross promotion for other shows. When the user spends KIN on subscriptions, the digital service can reuse the KIN to reward back, because KIN value appreciates as against to USD due to its fixed supply.

Ok, that being said, why should they use KIN a cryptocurrency ?

Why not a points based rewards or any other cryptocurrency ?

KIN value grows in time due to the demand raises from this and all other digital services which uses KIN . And why that happens ? Read second point. Kin Rewards Engine payouts — KRE rewards KIN to the digital services based on the number of transactions happens on their app. Further, the payouts can be used to acquire more user or cash out some for $$.

What’s the benefit for the viewer ?

He / She rewarded based on their valuable engagement, which in turn get him / her a free subscription to on-demand video service.

Ok, We have seen the benefits for viewers and the digital services, Lets see how this benefit KINNERS.

What’s the benefit for KINNERS ?

“KINNER -> The one who loves holding KIN for monetary benefit”.

Just with one bot and for one show and for only one week, total volume is 28.5M USD. Imagine the same for multiple shows in multiple countries will result in Billions of transaction and will be used by Millions of people all over the world. There will always be some set of people would love to buy directly to use rather than spend time on quiz to get rewards. And when they buy KIN, value will increase due to demand.

According to statistics, 30 Million people watch reality show in US alone. Combine that with number of episodes per season per show in multiple countries will result in 100M viewers atleast per day. When they all start using KIN, Imagine the demand. Also, note that this is just only one use case for KIN.

To summarize,

Digital services will benefit by increase in the number of users using their service with less cost (Remember KRE payout). KIN will grow in terms of USD value because of the demand it creates in KIN ecosystem. KINNERS will benefit by providing liquidity to the ecosystem.

Reference Links,