Schedule

DAY ONE: WHAT MAKES A GOOD FOOD ENTREPRENEUR

Learn how to assess your entrepreneurship chops and leverage your personality type in a way that will guarantee a successful business and job you love. You will need to sort through 10 to 50 ideas for a food business before you land on one that will work. We will talk about how to generate and sort food ideas quickly so you don’t get stuck spinning your wheels on an idea that won’t work.

DAY TWO: THE SECRET OF FOOD PRODUCTION

The secret of the food industry is that behind every product is a food scientist. Food business is about food production. Part of what makes an idea good is how well you can execute that particular food item. It’s nearly impossible to create food on your own that you can execute on a large scale.

DAY THREE: GETTING YOUR FOOD BUSINESS FUNDED

The first step to getting your food business funded is to understand the complex financial problems most food companies face. Tech startups can launch a company with zero money in the bank and make a go of it. This is not true of a food product company.

You need to have a deeper understanding of finances than a typical entrepreneur. The good news is that you don’t have to be a financial genius. Penelope Trunk was in special ed math in high school and is still able to do a financial analysis. She will teach you simple ways to manage your financials so you can start a business that won’t run out of money before it hits the shelves.

DAY FOUR: LAUNCH A BUSINESS TO CHANGE THE WORLD

For every entrepreneur, the first way to change your business is to take control of your personal life. Get control of your finances, energy and time. Doing good at work and doing good at home is true for the food business. Changing the way that people make and eat food is about changing the world.

For every entrepreneur, the first way to change your business is to take control of your personal life. Get control of your finances, energy and time. Doing good at work and doing good at home is true for the food business. Changing the way that people make and eat food is about changing the world.