BALTIMORE -- Lamar Jackson set a new standard for dual-threat quarterbacks.

In the Baltimore Ravens' 23-17 win over the Cincinnati Bengals, Jackson became the first player in the Super Bowl era to produce over 200 yards passing and 150 yards rushing in a regular-season game.

Jackson finished with 236 yards passing and 152 yards rushing against the winless Bengals, completing throws over the middle and juking his way around defenders on runs. The only other quarterback to reach those marks was Colin Kaepernick in the 2012 divisional playoffs. He had 263 yards passing and 181 yards rushing.

Informed of his feat, Jackson said, "It's cool, I guess. I'm trying to win."

Jackson's rushing yards fell 14 yards short of the single-game, regular-season record for an NFL quarterback. Michael Vick had 166 yards rushing in 2006 against the New Orleans Saints.

Jackson's legs and arm helped the Ravens overcome mistakes on defense and special teams to avoid an upset by the Bengals. His total yards outgained Cincinnati, 388-250, and he finished with 21-of-33 passing. The Ravens (4-2) remain atop the AFC North.

"That's the most frustrating thing for a defense," Bengals coach Zac Taylor said. "You have a play covered, and he's an elite athlete. He's one of the rarest I've seen in person. Just one little crease, and he's got 30 yards on you."

Earlier in the game, Jackson became the first quarterback in 13 years to gain more than 100 yards rushing in the first half when he produced 111 against the Bengals. It's the first time a quarterback has accomplished the feat since Vick had 127 yards rushing in the first half on Nov. 26, 2006, and the only other such instance since at least 1991, according to ESPN Stats & Information research.

This was all in line with to the Ravens' game plan. Offensive coordinator Greg Roman told Jackson earlier in the week that he was going to be running a lot after watching film.

"They gave us the looks, and we got out here and it was the same result," Jackson said. "So, I just had to take advantage of it and move the ball."

Last season, in his only other start against the Bengals, Jackson became the first quarterback in the Super Bowl era to record at least 100 rushing yards in his first career start.

On Sunday, Jackson darted around the Bengals for 71 yards on Baltimore's opening drive, capping that series with a 21-yard touchdown run. Many of Jackson's runs came off the run option and weren't designed ones.

"He is amazing. You just can't take that for granted," Ravens safety Earl Thomas II said. "It is just something special. You just don't see that every day. We need that from him."

Last Sunday, Jackson tied the NFL record for the fewest games for a quarterback to reach 1,000 yards rushing in a career. He and teammate Robert Griffin III each eclipsed 1,000 yards rushing in 21 games.

"Setting records and things like that, yeah, that's not really what you think about now," Ravens coach John Harbaugh said of Jackson. "But someday it will mean something to him."