KIN is visionary. KIN is the first crypto launched by an established tech company. KIN will be an ecosystem, a rewards engine, an easily implemented SDK, and a multi-blockchain (ethereum and stellar) currency. You can buy KIN today, for practically nothing, on decentralized (bancor.network) and centralized (yobit, hitBTC) exchanges.

Rapid shifts are happening in the marketing world. No longer do your app’s features matter. All features can be easily, swiftly, and effectively copied. What makes you unique today, is implemented into Facebook tomorrow. This makes already-existing networks of users the most valuable commodities in the world. “Product differentiation, by itself, has become indefensible because today’s competitors can copy your better, faster, cheaper features virtually instantly. Now, the only thing they can’t replicate is the trust that customers feel for you and your team.”

What does that have to do with KIN, a fledgling (<50k wallets) cryptocurrency created by the team that founded KIK messenger app? According to Techcrunch, KIK messenger has 15 million monthly active users. 15 million people will soon have access to an implementation of the KIN cryptocurrency. An extant network with 15 million monthly active users is implementing cryptocurrency, and it’s only one of the exciting parts of KIN.

In fact, the app has been in beta with college students for more than a month, and is slated for a Q2 release. The Stellar network has been stress tested by KIN with fantastic results, “The success rate of the main four load tests was a near 100% success. Very impressive. Failed transactions succeeded after re-transmission.”

KIK/KIN foundation wants to get this done fast. As in, “Kin is working to partner with different brands and automate the process for redeeming their ‘spend’ offers. But since we wanted to move very quickly, we decided not to wait for partner-specific spending offers to begin beta testing. We instead decided to manually pre-purchase spending offers in the form of digital gift cards or offer codes” fast. I absolutely expect the team to release the Kinit standalone app, as well as large-scale implementation of KIN within the KIK app, by the end of June.

This is as big as it gets. This is a billion dollar tech company doing everything it can to throw its hat in the ring with the $500 billion dollar behemoths. KIN has a basic proposition for Facebook, Apple, Amazon, Netflix, and Google: join us, or beat us. Kin is first to market, has an established user-base, established brand partnerships, a different distribution model than what has ever been tried, and clear vision for what they are attempting to execute. We have been waiting for Bitcoin’s killer app to bring crypto to the masses, and we found it in KIN.