Figures shared by Kantar Worldpanel paint a bright picture for brick and mortar retailers, which continue to take back market share from their online counterparts. In the first quarter of 2016, 69.8 percent of entertainment sales were recorded at a high street or grocery store, with physical music and video games the most popular products.

Music has proved vital for HMV. Last year, the company saw vinyl sales reach their highest level in over 20 years and was responsible for selling one in every three CDs and DVDs in the UK in the two weeks leading up to Christmas.

Despite its growth, HMV will be aware that high street spend fell by 2 percent in the last quarter. However, it's a small dip compared with the 12 percent fall seen by online retailers. With consumers more willing to spend in brick and mortar stores, the upcoming merger between Sainsbury's and Argos makes a lot of sense. Based on today's report, a combined entity would hold fourth position or 12.9 percent of the entertainment market, making Tesco its next big target.