Less than six months before the much-anticipated opening of their new Downtown arena, the Milwaukee Bucks announced today that they have finally secured a naming rights sponsor, and it’s one that will sound awfully familiar not only to basketball fans, but to every single person with eyes or ears in this city.

The Bucks unveiled their state-of-the-art, $524 million venue as the Gruber Law Offices’ One Call, That’s All Basketball Arena, partnering with the ubiquitously marketed personal injury firm that wasn’t believed to be among the two finalists for naming rights sponsorship but is nevertheless unsurprising as the choice. The Bucks and Gruber Law Offices have partnered on plenty of promotions and advertisements in recent years, and, team officials said at a press conference earlier today, the name just had an inescapable ring to it.

"We are massively excited to announce our partnership with Gruber Law Offices," Bucks President Peter Feigin said. "This arena and its surrounding district are going to activate Downtown, revitalize the city and stimulate development across the entire state. It’s an intuitive fit, and we could not be more proud to introduce our new home, the Gruber Law Offices’ One Call, That’s All Basketball Arena."

According to the team, the agreement is for 25 years at $4 million a year.

The Bucks reportedly had been seeking a deal with a national or international company of at least $10 million annually for 10 years, and hoped to finalize it in early 2018. But, after not securing a sponsor by the end of March, they decided to go with the best offer available. Feigin said that David Gruber, the firm’s lead attorney and omnipresent television figure, drew up the legal terms himself, demonstrating to the Bucks that $4 million for 25 years is the same as $10 million for 10 years.

"What a wonderful day," Gruber said. "We’re so happy to expand our relationship with the Bucks, from just making a donation to the MACC Fund for every 3-pointer the team makes during home games to now having our name across the top of the actual home arena – as well as throughout the interior and on myriad marketing materials – this is truly special."

As part of the agreement, Gruber Law Offices’ One Call, That’s All Basketball Arena will be printed on all merchandise (including One Call, That’s All Basketball Arena Balls, also known as One Ball, That's All), concessions items (such as the One Call, That’s All Basketball Hard Alcohol; please drink responsibly but if you get in trouble you know who to call) and nameable arena spaces (the One Call, That’s All Basketball Arena Wall and One Call, That’s All Basketball Arena Hall), which have not yet been sold to an existing sponsor.

The Bucks will also retail Gruber Law Offices T-shirts, making the team's pro shop the best place besides any Goodwill store in the city or area street festival to get one. In addition, Gruber said, some of the firm’s negotiated settlements now will include courtside Bucks tickets and the opportunity to appear on an in-game commercial on the arena jumbotron.

As for the Bucks, Feigin said, they get to double down on their local dedication.

"We are committed to reinvesting in this community and emphasizing Milwaukee brands and businesses," Feigin said. "There’s no name more synonymous with Milwaukee than Gruber Law Offices. One call, that’s all ... Basketball … Arena."

Added All-Star Giannis Antetokounmpo, "It beats the Little Caesars Arena, but I was frankly rooting for another Smoothie King Center."

When reached later in the day about the announcement, fellow team partner MillerCoors declined comment. Harley-Davidson said, "Wait, what?"