As the Director of Ticket Sales for the Charleston Battery, one of the USL’s most historic clubs, the rapid growth and success the league has found in recent years has had a galvanizing effect for Suzanne Brandon.

“One of my favorite things about this event is that our league has been so successful,” said Brandon. “We’re constantly building and bringing new teams in that have a lot of different backgrounds, different sports industries that bring a lot to the table and show each of us how to be a little bit more innovative in how we go about doing ticket sales, presenting season ticket packages.”

Brandon is one of more than 140 guests at this week’s USL Operations & Sales Summit, hosted by San Antonio FC at Toyota Field, all of whom were eager to not only put faces to the names they interact with on a regular basis throughout the year, but also to learn and share best practices that will continue the USL’s growth off the field – and particularly in the stands – in the coming years.

“The best thing about this for me is getting face-to-face interaction with everybody else in the league who does what I do, and more,” said Brandon. “I love having that camaraderie, and getting face-to-face and sitting down next to someone and saying, ‘Hey, do you also do this, or do you also do that? Can we compare notes? What have you found in terms of hiring techniques?’ and so on and so forth. For me, it’s a fantastic networking opportunity.”