“17 years ago Nike took a chance on a kid from Akron” begins the new promo for the brand new Nike ad featuring LeBron James. The music soundtracking the commercial is one of my favorite songs of the year, the beautiful “Naeem” from Bon Iver i,i released earlier this year.

Watch it below.

17 years ago @nike took a chance on a kid from Akron. And 17 years later this 🏀 has given me the ability to provide opportunities for my 1400 kids in Akron so that one day NOTHING is left to chance. They will KNOW that a kid from Akron is something special‼️🙏🏾 #ThekidfromAKRON🤴🏾 pic.twitter.com/WFqi6nZLc7 — LeBron James (@KingJames) December 19, 2019



