photos by Markus Mueller

In 2011, Berlin ad agency Scholz & Friends worked with photographer Markus Mueller and art director Michael Johne to create these funny photos for their client, German handcraft company union Das Handwerk. These clever t-shirts were created specifically for the shoot and show how to easily turn plumber’s crack into something more attractive.

The new handcraft is more attractive than you think.

image via Ads of the World

image via Ads of the World

via Boing Boing