Since it recently acquired the rights to Degrassi: Next Class, Fuller House, and Smosh: The Movie, Netflix has been making it clear that it wants to be hip for both teens and tweens. Amazon, on the other hand, seems to be more interested in courting full grown adults.

During a recent interview for Amazon Prime’s upcoming drama Hand of God (which lands on the streaming service on Friday, September 4), actor Garret Dillahunt dropped some juicy information about Amazon’s target demographic. When we asked Dillahunt, who has worked on everything from HBO’s Deadwood to Fox’s Raising Hope to Academy Award winner 12 Years A Slave, how working for a streaming service is different from traditional television, he said this:

But what I love about the format is, you know, we don’t have advertisers that we have to please. We’re selling Prime memberships. You know, I’ve had people pitch shows to Amazon and they said ‘That’s great. Can you age it up a bit?’ Because kids aren’t the ones buying Prime memberships. How often do you hear that in a meeting? You want to make a show about adults?!?! You don’t want vampires? It’s interesting.

When you look at Dillahunt’s assertions logically, there seems to be a ring of truth. Traditional television makes the lion’s share of its income from selling advertising (that and cable carriage fees). Since Amazon doesn’t have ads, it can give its show runners a bit more leeway when it comes to content. But Amazon still has to make money off of its shows. How does Amazon Studios make money? By enticing people to buy Amazon Prime memberships. And who can afford to pay $99 up front in one easy payment? Hint: not teenagers.

Amazon’s programming strategies seem to confirm Dillahunt’s comments, too. They’ve gone out of their way to lock down exclusive streaming rights to HBO’s back catalogue, Masterpiece Theatre, and “more mature” network shows like The Good Wife and Hannibal. According to InstantWatcher, a site that aggregates user trends on streaming platforms, Netflix users have been queuing up the sexy Vampire flick Byzantium, action flicks like Survivor, Teenage Mutant Ninja Turtles, and an array of horror movies lately. Amazon users are watching original fare like Mozart in the Jungle and PBS titles like Grantchester and Vicious, the latter of which is a wry comedy about a geriatric gay couple played by Sir Ian McKellan and Sir Derek Jacobi.* (And okay, Teenage Mutant Ninja Turtles is also popular on Amazon)

Based on these trends, we’d say that Netflix’s users looks—broadly speaking—a lot younger than Amazon’s.

And that’s great! Right now, it’s kind of the wild west for streaming entertainment. Each platform is seeking to define itself in a way that will appeal to certain viewers. With its eye on prestigious shows like Transparent and Downton Abbey, and quality programming for young children, Amazon is asserting that it wants to be the go-to streaming platform for full-grown adults.

It’s not just smart from a branding perspective, but a business one. Last week, Decider’s own Olivia Armstrong mused buying exclusive rights to Smosh: The Movie was Netflix’s way to “[lure] YouTube-crazed viewers over to Netflix.” But what’s easier? Trying to furiously adapt to Generation Z’s ever-changing streaming habits or wooing their tech-savvy parents? You know, the people who grew up watching cable and whose viewing patterns shaped the current Golden Age of Television? Those people want to be able to watch intelligent programming that challenges them—and unlike the tweens who get their kicks on YouTube for free—they’re willing to pay $99 a year for a Prime membership. In fact, many of them probably already have a Prime membership just for the shipping deals.

Amazon has already garnered massive critical acclaim for its groundbreaking comedy Transparent, a show that feels more like art than a sitcom. This Friday, the first season of Hand of God debuts on the service. It’s going to be Amazon’s first major drama (that’s not Bosch), and let’s just say it’s not family-friendly. The pilot tackles suicide, religion, sex, adultery, racism, murder, terrorism, crooked public officials, and rape. Its two stars—Ron Perlman and Dana Delany—are television veterans clocking in at 65 and 59, respectively. Needless to say, the youthful fans of Smosh: The Movie probably won’t be eager to tune in, but their parents might find an intriguing series that pushes the societal boundaries. And that’s probably what Amazon is banking on. [Watch the Hand of God pilot on Amazon for free]

*We pulled these lists up last Friday afternoon, so they may not reflect current picks, but reflect overall trends.

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[Photos: InstantWatcher, Everett Collection]