Amazon has fallen into the habit of discounting the price of Prime membership to celebrate award show wins. They dropped the price of Prime to $72 after winning at the 72nd Golden Globes, to $67 after winning at the 67th Emmys, and to $73 after winning at the 73rd Golden Globes. Amazon just won 6 Emmy awards at the 68th Emmys, so there’s a good chance they’ll be discouting Prime membership to $68 very soon.

The sale usually happens the Friday that follows the award show and lasts only one day. So if you’ve been thinking of signing up for Prime, or giving a year of Prime membership as a gift to someone, mark your calendar and wait until this Friday. These award show discounts are usually the only time the price of Prime membership is ever reduced.

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