At CNN Business' new live event series, The Table, we speak with transformative voices across industries about the ways in which technological disruption is changing their organization and the economy at large. Next month, we'll sit down with Brian Niccol, the CEO of Chipotle.

San Francisco (CNN Business) Technology has made it easier than ever to check a bank account's balance, make a trade or pay for a cup of coffee. But that doesn't mean it's any easier to talk about finances.

"Money is a very emotional issue, and there's a lot of shame involved in money," said Joanne Bradford, president of Honey, a company that automatically finds and applies coupon codes for online shopping. "We'll talk about sex before we'll talk about money."

Bradford discussed the taboos around money in the digital age during a panel at CNN Business' new event series, The Table, which focused on the future of payments. Other panelists included Lou Anne Alexander -- group president of payment solutions at Early Warning, which owns digital payment company Zelle -- and Josh Elman, vice president of product at Robinhood, an investing app that allows people to buy and sell stocks for free.

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Bradford said people aren't ready to talk about how much money they have or how much they make due to insecurities. She told CNN's Chief Business Correspondent Christine Romans that she doesn't think "the world is really prepared to remove the shame" of that.

The stigma around discussing how much money someone makes or has persists despite innovation across the financial services industry. Until it's eased or removed, she said, it'll be a challenge to have real conversations about money that can lead to more informed financial decisions.

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