Before creating this article I did the best I could to apply The General Data Protection Regulation (GDPR) to my products. I created granular consent, age consent, an option to delete all user data, a clear and explicit explanation of what data was being used, I removed libraries and changed features to adhere to GDPR. After creating this article my strategy has changed and I think yours might too. Below I take a look at the UK’s top downloaded apps in April 2018 and see how they handle GDPR.

*Information was gathered on May 31st, 2018.

No granular consent

One of the most important thing I found was that one app out of ten asked for granular consent. In my mobile apps, I have seen a drop in on-boarding and I am attributing it to the three extra dialogs explicitly stating what data is being collected and for what reason. All the top players are simply providing a button that says ‘Continue’, and in the area some text that says if you continue you agree to our privacy policy. Please see the consent forms for Instagram, Messenger, Wish, Snapchat and Whatsapp below.