The era of American politics that has been dying before our eyes was born in 1966. That January, a twenty-seven-year-old editorial writer for the St. Louis Globe-Democrat named Patrick Buchanan went to work for Richard Nixon, who was just beginning the most improbable political comeback in American history. Having served as Vice-President in the Eisenhower Administration, Nixon had lost the Presidency by a whisker to John F. Kennedy, in 1960, and had been humiliated in a 1962 bid for the California governorship. But he saw that he could propel himself back to power on the strength of a new feeling among Americans who, appalled by the chaos of the cities, the moral heedlessness of the young, and the insults to national pride in Vietnam, were ready to blame it all on the liberalism of President Lyndon B. Johnson. Right-wing populism was bubbling up from below; it needed to be guided by a leader who understood its resentments because he felt them, too.

McCain must negotiate the legacies of (from top left) Goldwater, Nixon, Gingrich, Reagan, and Buckley. Illustration by Steve Brodner

“From Day One, Nixon and I talked about creating a new majority,” Buchanan told me recently, sitting in the library of his Greek-revival house in McLean, Virginia, on a secluded lane bordering the fenced grounds of the Central Intelligence Agency. “What we talked about, basically, was shearing off huge segments of F.D.R.’s New Deal coalition, which L.B.J. had held together: Northern Catholic ethnics and Southern Protestant conservatives—what we called the Daley-Rizzo Democrats in the North and, frankly, the Wallace Democrats in the South.” Buchanan grew up in Washington, D.C., among the first group—men like his father, an accountant and a father of nine, who had supported Roosevelt but also revered Joseph McCarthy. The Southerners were the kind of men whom Nixon whipped into a frenzy one night in the fall of 1966, at the Wade Hampton Hotel, in Columbia, South Carolina. Nixon, who was then a partner in a New York law firm, had travelled there with Buchanan on behalf of Republican congressional candidates. Buchanan recalls that the room was full of sweat, cigar smoke, and rage; the rhetoric, which was about patriotism and law and order, “burned the paint off the walls.” As they left the hotel, Nixon said, “This is the future of this Party, right here in the South.”

Nixon and Buchanan visited thirty-five states that fall, and in November the Republicans won a midterm landslide. It was the end of Lyndon Johnson’s Great Society, the beginning of his fall from power. In order to seize the Presidency in 1968, Nixon had to live down his history of nasty politicking, and he ran that year as a uniter. But his Administration adopted an undercover strategy for building a Republican majority, working to create the impression that there were two Americas: the quiet, ordinary, patriotic, religious, law-abiding Many, and the noisy, élitist, amoral, disorderly, condescending Few.

This strategy was put into action near the end of Nixon’s first year in office, when antiwar demonstrators were becoming a disruptive presence in Washington. Buchanan recalls urging Nixon, “We’ve got to use the siege gun of the Presidency, and go right after these guys.” On November 3, 1969, Nixon went on national television to speak about the need to avoid a shameful defeat in Vietnam. Looking benignly into the camera, he concluded, “And so tonight—to you, the great silent majority of Americans—I ask for your support.” It was the most successful speech of his Presidency. Newscasters criticized him for being divisive and for offering no new vision on Vietnam, but tens of thousands of telegrams and letters expressing approval poured into the White House. It was Nixon’s particular political genius to rouse simultaneously the contempt of the bien-pensants and the admiration of those who felt the sting of that contempt in their own lives.

Buchanan urged Nixon to enlist his Vice-President, Spiro Agnew, in a battle against the press. In November, Nixon sent Agnew—despised as dull-witted by the media—on the road, where he denounced “this small and unelected élite” of editors, anchormen, and analysts. Buchanan recalls watching a broadcast of one such speech—which he had written for Agnew—on a television in his White House office. Joining him was his colleague Kevin Phillips, who had just published “The Emerging Republican Majority,” which marshalled electoral data to support a prophecy that Sun Belt conservatism—like Jacksonian Democracy, Republican industrialism, and New Deal liberalism—would dominate American politics for the next thirty-two or thirty-six years. (As it turns out, Phillips was slightly too modest.) When Agnew finished his diatribe, Phillips said two words: “Positive polarization.”

Polarization is the theme of Rick Perlstein’s new narrative history “Nixonland” (Scribners), which covers the years between two electoral landslides: Barry Goldwater’s defeat in 1964 and George McGovern’s in 1972. During that time, Nixon figured out that he could succeed politically “by using the angers, anxieties, and resentments produced by the cultural chaos of the 1960s,” which were also his own. In Perlstein’s terms, America in the sixties was divided, like the Sneetches on Dr. Seuss’s beaches, into two social clubs: the Franklins, who were the in-crowd at Nixon’s alma mater, Whittier College; and the Orthogonians, a rival group founded by Nixon after the Franklins rejected him, made up of “the strivers, those not to the manor born, the commuter students like him. He persuaded his fellows that reveling in one’s unpolish was a nobility of its own.” Orthogonians deeply resented Franklins, which, as Perlstein sees it, explains just about everything that happened between 1964 and 1972: Nixon resented the Kennedys and clawed his way back to power; construction workers resented John Lindsay and voted conservative; National Guardsmen resented student protesters and opened fire on them. Perlstein sustains these categories throughout the book, without quite noticing that his scheme breaks down under the pressure of his central historical insight—“America was engulfed in a pitched battle between the forces of darkness and the forces of light. The only thing was: Americans disagreed radically over which side was which.” In other words, by 1972 there were hardly any Franklins left—only former Franklins who had thrown off their dinner jackets, picked up a weapon, and joined the brawl. The sixties, which began in liberal consensus over the Cold War and civil rights, became a struggle between two apocalyptic politics that each saw the other as hellbent on the country’s annihilation. The result was violence like nothing the country had seen since the Civil War, and Perlstein emphasizes that bombings, assaults, and murders committed by segregationists, hardhats, and vigilantes on the right were at least as numerous as those by radical students and black militants on the left. Nixon claimed to speak on behalf of “the nonshouters, the nondemonstrators,” but the cigar smokers in that South Carolina hotel were intoxicated with hate.

Nixon was coldly mixing and pouring volatile passions. Although he was careful to renounce the extreme fringe of Birchites and racists, his means to power eventually became the end. Buchanan gave me a copy of a seven-page confidential memorandum—“A little raw for today,” he warned—that he had written for Nixon in 1971, under the heading “Dividing the Democrats.” Drawn up with an acute understanding of the fragilities and fault lines in “the Old Roosevelt Coalition,” it recommended that the White House “exacerbate the ideological division” between the Old and New Left by praising Democrats who supported any of Nixon’s policies; highlight “the elitism and quasi-anti-Americanism of the National Democratic Party”; nominate for the Supreme Court a Southern strict constructionist who would divide Democrats regionally; use abortion and parochial-school aid to deepen the split between Catholics and social liberals; elicit white working-class support with tax relief and denunciations of welfare. Finally, the memo recommended exploiting racial tensions among Democrats. “Bumper stickers calling for black Presidential and especially Vice-Presidential candidates should be spread out in the ghettoes of the country,” Buchanan wrote. “We should do what is within our power to have a black nominated for Number Two, at least at the Democratic National Convention.” Such gambits, he added, could “cut the Democratic Party and country in half; my view is that we would have far the larger half.”

The Nixon White House didn’t enact all of these recommendations, but it would be hard to find a more succinct and unapologetic blueprint for Republican success in the conservative era. “Positive polarization” helped the Republicans win one election after another—and insured that American politics would be an ugly, unredeemed business for decades to come.

Perlstein argues that the politics of “Nixonland” will endure for at least another generation. On his final page, he writes, “Do Americans not hate each other enough to fantasize about killing one another, in cold blood, over political and cultural disagreements? It would be hard to argue they do not.” Yet the polarization of America, which we now call the “culture wars,” has been dissipating for a long time. Because we can’t anticipate what ideas and language will dominate the next cycle of American politics, the previous era’s key words—“élite,” “mainstream,” “real,” “values,” “patriotic,” “snob,” “liberal”—seem as potent as ever. Indeed, they have shown up in the current campaign: North Carolina and Mississippi Republicans have produced ads linking local Democrats to Jeremiah Wright, Barack Obama’s controversial former pastor. The right-wing group Citizens United has said that it will run ads portraying Obama as yet another “limousine liberal.” But these are the spasms of nerve endings in an organism that’s brain-dead. Among Republicans, there is no energy, no fresh thinking, no ability to capture the concerns and feelings of millions of people. In the past two months, Democratic targets of polarization attacks have won three special congressional elections, in solidly Republican districts in Illinois, Louisiana, and Mississippi. Political tactics have a way of outliving their ability to respond to the felt needs and aspirations of the electorate: Democrats continued to accuse Republicans of being like Herbert Hoover well into the nineteen-seventies; Republicans will no doubt accuse Democrats of being out of touch with real Americans long after George W. Bush retires to Crawford, Texas. But the 2006 and 2008 elections are the hinge on which America is entering a new political era.

This will be true whether or not John McCain, the presumptive Republican nominee, wins in November. He and his likely Democratic opponent, Barack Obama, “both embody a post-polarized, or anti-polarized, style of politics,” the Times columnist David Brooks told me. “McCain, crucially, missed the sixties, and in some ways he’s a pre-sixties figure. He and Obama don’t resonate with the sixties at all.” The fact that the least conservative, least divisive Republican in the 2008 race is the last one standing—despite being despised by significant voices on the right—shows how little life is left in the movement that Goldwater began, Nixon brought into power, Ronald Reagan gave mass appeal, Newt Gingrich radicalized, Tom DeLay criminalized, and Bush allowed to break into pieces. “The fact that there was no conventional, establishment, old-style conservative candidate was not an accident,” Brooks said. “Mitt Romney pretended to be one for a while, but he wasn’t. Rudy Giuliani sort of pretended, but he wasn’t. McCain is certainly not. It’s not only a lack of political talent—there’s just no driving force, and it will soften up normal Republicans for change.”

On May 6th, Newt Gingrich posted a message, “My Plea to Republicans: It’s Time for Real Change to Avoid Real Disaster,” on the Web site of the conservative magazine Human Events. The former House Speaker warned, “The Republican brand has been so badly damaged that if Republicans try to run an anti-Obama, anti-Reverend Wright, or (if Senator Clinton wins) anti-Clinton campaign, they are simply going to fail.” Gingrich offered nine suggestions for restoring the Republican “brand”—among them “Overhaul the census and cut its budget radically” and “Implement a space-based, G.P.S.-style air-traffic control system”—which read like a wonkish parody of the Contract with America. By the next morning, the post had received almost three hundred comments, almost all predicting a long Republican winter.

Yuval Levin, a former Bush White House official, who is now a fellow at the Ethics and Public Policy Center, agrees with Gingrich’s diagnosis. “There’s an intellectual fatigue, even if it hasn’t yet been made clear by defeat at the polls,” he said. “The conservative idea factory is not producing as it did. You hear it from everybody, but nobody agrees what to do about it.”

Pat Buchanan was less polite, paraphrasing the social critic Eric Hoffer: “Every great cause begins as a movement, becomes a business, and eventually degenerates into a racket.”

Only a few years ago, on the night of Bush’s victory in 2004, the conservative movement seemed indomitable. In fact, it was rapidly falling apart. Conservatives knew how to win elections; however, they turned out not to be very interested in governing. Throughout the decades since Nixon, conservatism has retained the essentially negative character of an insurgent movement.

“It was only a sigh, but thank you for your concern.” Facebook

Twitter

Email

Shopping

Nixon himself was more interested in global grand strategy and partisan politics than in any conservative policy agenda. By today’s standards, his achievements in office look like those of a moderate liberal: he eased the tensions of the Cold War, expanded the welfare state, and supported affirmative action (albeit in ways calculated to split the Democrats). “L.B.J. built the foundation and the first floor of the Great Society,” Buchanan said. “We built the skyscraper. Nixon was not a Reaganite conservative.”

Even Reagan, the Moses of the conservative movement, was more ideological in his rhetoric than in his governance. Conservatives have canonized him for cutting taxes and regulation, moving the courts to the right, and helping to vanquish the Soviet empire. But he proved less dogmatic than most of his opponents and some of his followers expected, especially on ending the Cold War. Reagan emphasized the first word in “positive polarization,” turning the Nixon playbook into a kind of national celebration. Like F.D.R., he dominated an era by reconciling opposites through force of personality: just as Roosevelt the patrician became the tribune of the people, Reagan turned conservatism into a forward-looking, optimistic ideology. “We started in 1980 and played addition,” Ed Rollins, Reagan’s political director, recalls. “ ‘Let’s go out and get Democrats.’ We attracted a great many young people to the Party. Reagan made them feel good about the country again. After the ’84 election, we did polling—Why did you vote for Reagan? They said, ‘He’s a winner.’ ”

The Princeton historian Sean Wilentz, in his new book, “The Age of Reagan: A History, 1974-2008” (Harper), argues that Reagan “learned how to seize and keep control of the terms of public debate.” On taxes, race, government spending, national security, crime, welfare, and “traditional values,” he made mainstream what had been the positions of the right-wing fringe, and he kept Democrats on the defensive. He also brought a generation of doctrinaire conservatives into the bureaucracy and the courts, making appointments based on ideological tests that only a genuine movement leader would impose. The rightward turn of the judiciary will probably be the most lasting achievement of Reagan and his movement.

In retrospect, the Reagan Presidency was the high-water mark of conservatism. “In some respects, the conservative movement was a victim of success,” Wilentz concludes. “With the Soviet Union dissolved, inflation reduced to virtually negligible levels, and the top tax rate cut to nearly half of what it was in 1980, all of Ronald Reagan’s major stated goals when he took office had been achieved, leaving perplexed and fractious conservatives to fight over where they might now lead the country.” Wilentz omits one important failure. According to Buchanan, who was the White House communications director in Reagan’s second term, the President once told his barber, Milton Pitts, “You know, Milt, I came here to do five things, and four out of five ain’t bad.” He had succeeded in lowering taxes, raising morale, increasing defense spending, and facing down the Soviet Union; but he had failed to limit the size of government, which, besides anti-Communism, was the abiding passion of Reagan’s political career and of the conservative movement. He didn’t come close to achieving it and didn’t try very hard, recognizing early that the public would be happy to have its taxes cut as long as its programs weren’t touched. And Reagan was a poor steward of the unglamorous but necessary operations of the state. Wilentz notes that he presided over a period of corruption and favoritism, encouraging hostility toward government agencies and “a general disregard for oversight safeguards as among the evils of ‘big government.’ ” In this, and in a notorious attempt to expand executive power outside the Constitution—the Iran-Contra affair—Reagan’s Presidency presaged that of George W. Bush.