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EMV Push in U.S. Moving Forward

Visa Exec Says Liability Shift Date Won't Be Delayed

Eduardo Perez, Visa's senior vice president of risk services, says the U.S. push for EMV is moving forward, even though a majority of U.S. merchants will not make the October 2015 liability shift date.

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Visa's take on chip and signature versus chip and PIN;

How transactional and behavioral analytics will put the U.S. ahead of the fraud-prevention curve;

How much fraud merchants will be expected to absorb after the liability shift date, if they aren't compliant.

Perez has been with Visa since 2002 and currently leads the card brand's Risk Services group. He manages a team that focuses on guiding U.S. and Canadian issuers and acquirers in optimizing their risk performance to maximize the growth of their payment programs. He has extensive experience in payment system risk and has previously led other key risk management groups and initiatives within Visa, including global payment system security, global credit settlement risk and anti-money laundering programs, as well as the development of Visa's authentication strategy and U.S. EMV chip roadmap.

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