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Advertising revenues for CBC TV’s English programming continued their downward trend last year, and less than 1% of the country watched its local dinnertime newscasts, according to Blacklock’s Reporter.

Citing the broadcaster’s annual report, ad dollars fell 37%, from $178 million to $112.5 million. For the French service, ad revenues declined 3%, from $140 million to $136 million.

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“There is continued risk that our organization will not remain sustainable as we anticipate the Canadian conventional television advertising market will remain under pressure and the media industry will continue to be disrupted,” wrote management. “In addition, we do not receive inflation funding on the goods and services portion of our budget.”

One reason for the big drop in revenue was the one-time ad sales for the 2018 PyeongChang Winter Olympics in South Korea, although there was a “soft market” for its television programs last year, the report added.