As feminists have run out of institutions to mark as feminine in their futile effort to abate their driving pangs of envy, they have more and more turned to marking men themselves as feminine. Part of this no doubt is the recognition that it is far easier to convince men to be like women than it is for a woman to convincingly pretend to be like a man. This is made simple because so many men are desperately searching for a socially acceptable concept of noble manhood, following feminists’ successful cultural jihad against the notion.

Chase Bank teaches us that heroic fatherhood means dressing in drag:

Dads can be heroes in many ways — and, according to JP Morgan Chase & Co., that could mean putting on makeup and a wig and donning a tutu to play the fairy princess at a birthday party…

Real Men Wear Pink*, a campaign from the Australian National Breast Cancer Foundation, teaches a similar message:

Heroes change the world, so we’re daring all real men to wear something so outrageous their friends will sponsor them heaps of cash.

The site is filled with pictures of men in pink tutus, feather boas, and onsies, and suggests that men dress up in “mankinis”.

As long as it’s safe and as embarrassing as possible, anything goes!

There is a common theme to all of these messages, and it is that if you are a real man who cares about women, you will gladly feminize yourself. The specific cause will vary, as it could be showing your daughter that you love her (the Chase commercial), driving awareness for violence against women (as with the soldiers marching in red high heels), or breast cancer research (in the US this is primarily men’s sporting teams wearing pink). But the solution to all of these is for men to prove their manhood and show they care about women by emasculating themselves.

Individually, as I’ve pointed out before, these are in the big picture petty things. But pettiness on a grand scale is entirely the point. If feminists can’t experience manly pride, they don’t want men to experience it either.

*H/T Spike.