I’m pleased to announce that reddit live is now… ahem… live.

reddit live is a new feature of reddit for real-time updates. A reddit live thread’s multiple contributors can post updates, and anyone watching gets sent those updates immediately without having to refresh. Unlike with self-post or comment based live threads, there’s no limit to how many updates can be posted during the course of an event. These live threads exist outside of subreddits and are designed to be submitted, like any other link, to whichever (multiple) subreddits are relevant to the thread. Pictures, video, and more can be embedded in the updates by simply pasting a link.

This feature has been in semi-open beta for a few months now. We posted about the beta testing of the feature back in February after a couple of threads got popular: A live thread about the conflict in Ukraine that has been updated continuously for nearly five months now, and the breakout hit Twitch Plays Pokemon, which followed an incredible event. Most recently, we ran a live thread of the NBA Summer League.

You can now make your own live thread by going tohttp://www.reddit.com/live.

We’ve also set up a subreddit /r/live where you can submit your threads and talk about the feature. /u/tranosaurushawill be helping out there to collect feedback.

We’re really looking forward to seeing what ingenious ways you all come up with to use this. Please check it out and let us know what you think!