To create your initial offer, or create any sales strategy, A lot of people drill into their media to find a demographic, age group, similar tastes products that their customer might like. When you are determined to make sales, whether you are online, direct selling, retail, over the phone or any other method, you need to understand your customer.

It is the number one rule in selling. I say number one rule a lot, because the rules of selling are broad and all of them need to be executed.

When you go to buy something what is your big driver. What motivates you to go and get that item, boat, car, sunglasses, tv’ vacations. What is your big driver? Either you are buying something for a fix it issue, or you are buying something that drives you to where you want to be. You do not buy a $400,000 home, unless you want to elevate your status and be comfortable. This is where you envision yourself, where you want to be. Your customers do the same thing, whether they are buying a watch or buying a paint job.

Your age group can help define some of your demographic tendencies, if you are middle aged, versus young. You will have a different outlook, and want different things. Every demographic will have different goals. If you are middle aged or 50+ you care about your family, your buying decisions will have that direction. Versus a young person buying laptop stickers with Katie Perry on them.

What kinds of goals do your customers have. What do they want to learn? What kind of motivation and eagerness do they have. What are your customers anecdotes. What kinds of choices have they already made, where are there opportunities? Selling does create more questions than answers, when finding out what your customers need and what you can provide them with. Please listen to more secret selling system audio on soundcloud.