On Sunday, Electronic Arts will release Spore, one of the industry's most anticipated game in years. The title lets players design creatures, develop tribes and civilizations and, eventually, take over the universe. Spore sprang from the quirky imagination of Will Wright, who also came up with Sim City and The Sims, a game franchise that's sold more than 100 million copies in the past 8 years. What's Spore like? We caught up with Wright at Comic-con in San Diego.

Watch Wright fashion a digital creature from scratch using the Spore Creature Creator.

Watch more interviews with Wright after the jump.