12. Actively Involve Your Clients

One of our favorite strategies in exceeding client expectations is making sure our communication is unrivaled by other agencies. Clients often tell us horror stories of not understanding how a project is coming along, or not being able to contact someone working on the project. This gives them a bad agency experience, which is incredibly disheartening all around.

We make sure that never happens by not only keeping our clients informed with regular updates, but by also giving them access to our project management systems. Clients can see (in real time) what our designers and developers are working on, have finished, and still need to do. Additionally, we make sure that our clients can always contact someone from the team that’s working on their project! Sometimes, we even build dedicated teams for those clients with extremely long term, ongoing projects.

Another way that Codal goes above and beyond to impress our clients is by providing ongoing support. We don’t just abandon our clients after the project is complete! We make sure we give them options for getting ongoing support, and can even help them answer developer tickets as they come in.

But overall, what really helps us stand out in our clients’ eyes is our dedication to their projects. Each project is completely custom built – making it unique and unlike any of their competitors. We take the time to research the industry, the company, their competitors, and users. We create solutions that their users will find intuitive, helpful, and easy to use. The time we spend researching and getting to know a company and its project helps us push them beyond their goals, which is always a winning moment. – Arielle Kimbarovsky, Digital Marketer at Codal