A sporting goods store in Oklahoma City has taken a drastic move -- marking down some Kevin Durant Thunder jerseys to 99 percent off.

The jerseys, rendered less desirable by Durant's signing with the Golden State Warriors earlier this month, were hanging on a rack this week at an Academy Sports+Outdoors store in town with a sign advertising them for 48 cents. The replica jersey normally sells for $69.99.

No matter how much disdain the community might have for Durant, the jerseys did eventually sell out.

That wasn't thanks to Keith Brooking, a 47-year-old man from Altus, Okla., whose was in the store on Thursday with his wife and daughter.

"We didn't buy any," Brooking said. "We were pretty upset with Durant."

Academy spokeswoman Elise Hasbrook said the sale was a little unusual in that it was more steeply discounted than normal. She also noted that there were other Durant items in the store that were on a normal discounting, typical of an item that needs to sell out over time.

Academy doesn't have any stores in California, so moving the jerseys to a location that might be more desirable for sale wouldn't have been an option.