Foundation for Transparency and Supply Chain Optimums

Throughout history, creating a shift in focus was required to create an edge over the competition. With industrialization, efficiency (doing things right) was important. Soon after, the importance of combining efficiency with effectiveness (doing the right things) grew. After that, speed was the name of the game: while being efficient and effective, you also had to be the first to grasp value on the market. What we are seeing today is yet another jump of a similar scale. It’s no longer about optimizing your organization and processes, it’s about adapting your organization for the optimum of the network (community) within which it operates. This, however, requires new levels of inter-connectivity and integrity among partners in such networks.

The OriginTrail protocol was designed to address exactly these challenges, helping networks and communities move from organizational optimums towards supply chain (network) optimums. It is the first protocol that was purposefully built to overcome the problems of information asymmetry and data fragmentation with built-in data integrity and privacy to enable interconnected data at scale. With the launch of the mainnet network at the end of 2018, these features became available and a crucial foundation was created.

The purpose of this document is to outline key focus areas of the OriginTrail ecosystem, which will open doors for the mass adoption in various business communities of the technological foundations built according to the whitepaper. To be able to power the knowledge economy of the future, we further break down which technical capabilities are now in place and what is on the roadmap for the upcoming two years. After having worked with the most prominent communities, we have addressed hindrances to the adoption of the token-based OriginTrail Decentralised Network (ODN). The blueprint for the adoption mechanism pioneered by the OriginTrail ecosystem is explained here.

Towards Global Adoption

The technical foundation is only the first stepping stone in unlocking the potential of supporting new ways of business practices. There are other challenges to address as an ecosystem in order to establish OriginTrail as the leading environment for trusted data exchange in future economies.

There are three focus areas we are putting our efforts into:

Inclusiveness — Continuing to form partnerships with technological and business global leaders that can employ the OriginTrail ecosystem for their communities. Catering to the needs of leading global communities requires us to be making strides in designing technical infrastructure and business models that support the adoption of the OriginTrail protocol in diverse business communities.

Neutrality — Being an open-source, decentralised protocol, based on open global standards, neutrality is crucial for the OriginTrail ecosystem as it prevents vendor lock-ins, ensures integrity, and effectively breaks data silos. Neutrality means adopting co-creation principles and working with other blockchain ecosystems and solutions builders even as they may be competing in the same market on the application level.

Usability — Both blockchain environments, as well as the OriginTrail protocol, are fundamental technologies. In order to ensure the onboarding of enterprises, there needs to be a great focus on enhancing user experience, as solutions need to meet the expectations of rapid value generation. Designing mechanisms for companies to employ decentralised solutions and the TRAC token without impeding their existing business processes, and enabling the fast deployment of the OriginTrail protocol without excessively increasing capital expenditures, is crucial.

The Current State of the Industry

The ambition presented above needs to be placed in the context of the current state of the market when it comes to the use of decentralized ledger technologies (DLT) in the enterprise sector. Last year, many approaches focused on vendor lock-in strategies that hold a distinct risk of producing yet more walled gardens and data silos. We know that companies are excited to trial and explore the value of DLTs. However, our industry feedback suggests they are facing high entry costs and administrative challenges with holding cryptocurrencies. As an industry, we need to move beyond the one-off cases and start to deliver value on an enterprise scale.

OriginTrail Consortium Positioning Explained

“OriginTrail is not a company, it is an ecosystem. It’s based on token economy with direct relations between users and network nodes free of arbitrary fees. Contribution to OriginTrail ecosystem is a pledge towards more transparent, collaborative, fair, and trusted supply chains.”

In 2011, long before the blockchain was referenced for its potential value in supply chains, the OriginTrail founders, Branimir Rakić, Tomaž Levak, and Žiga Drev, designed the first data exchange and aggregation system, helping some 100 organic beef producers to effectively differentiate from their competition based on transparency. This first version of the system was the foundation for what, in 2013, became known as the OriginTrail solution.

Having worked on perfecting OriginTrail for years — which, back then, indeed offered an unprecedented level of transparency in supply chains of manufacturers using it — we figured out all centralised IT solutions for data exchanges lacked the fundamentals for businesses and individuals to be able to trust each other. The blockchain, however nascent technology it was (and arguably still is), seemed to be a good fit for challenges we witnessed at that point.

Nevertheless, using the blockchain existing solution back then — early pilots were completed in late 2016 — produced mixed results. Scalability issues, cost considerations, and lack of privacy layers, soon proved insurmountable obstacles to overcome using solely the existing blockchain networks.

Stemming from hands-on experience using the blockchain in supply chains, the OriginTrail protocol concept was born in 2017 and repositioned as an open source technology. Complementing existing decentralised solutions, the core protocol features are data scalability and interconnectivity, with built-in interoperability with different legacy systems. What used to be a centralised, proprietary, OriginTrail solution bringing transparency and integrity to supply chains, became a non-proprietary, royalty-free, and open source project that has gained traction, so far. The OriginTrail Vostok Mainnet, which was launched in December 2018, thus became a ready-to-use network for different user communities.

As defined in the whitepaper, OriginTrail transcends a single organisation and is best understood as an ecosystem. The OriginTrail team has a strong focus on delivering the core open-source technology of OriginTrail Decentralised Network and building the ecosystem of relevant communities, which include:

Enterprise Community

Technology Providers

Developer Community

Adoption Partners

Token Holder Community

These communities contribute to the vision of the OriginTrail ecosystem, ensuring the uptake of the public, decentralised, open-source ODN by delivering implementations of the following use cases:

Verifiable Claims

Provenance Certifications Authentication Information IoT Devices Measurements

Public/Open Datasets Integrity

Environment Data Transport Data Energy Data Smart City Data Demographics Data Research Data

Privacy-by-Design Data Infrastructure

Privacy Preserving Data Discovery Cryptographic Proof Data Storage Compensation For Sharing Data

Zero-Knowledge Data Verification

Big Data Modeling For Machine Learning Algorithms And AI

OriginTrail has historically been focusing on the adoption of transparency-enabling solutions. The team had, until recently, been focused on heavily on food supply chain challenges consequently creating the largest impact in that sector. The food supply communities have therefore become the first to adopt OriginTrail Decentralised Network. From agriculture, food manufacturing, and certification of food, the speed of adoption is now less dependant on the maturity of the technology and is more a function of efficient management and processes.

Other communities becoming part of the OriginTrail ecosystem with various speed of adoption now encompass:

Trace Alliance Hub of Solution Providers (both services and technology) Food Supply Chains (AgriFood, Schemes of Quality, Halal, and others) Certification, Standards, and Compliance Open Data Community Academia and Research Institutions Logistics and Transportation Government and Public Institutions

To continue improving on the operational efficiency of serving user communities, the core technology builder organisation for OriginTrail was repositioned and renamed Trace Labs. We will continue improving the technology and distribution channels, and embedding OriginTrail in products best solving the client needs.

Apart from continuing to develop the open source OriginTrail protocol, Trace Labs is launching the Network Operating System (nOS), powered by OriginTrail, along with an initial bundle of applications needed to onboard user communities on the OriginTrail Decentralised Network. nOS, as a traditional operating system, abstracts lower-layer technical complexities and allows for quicker development, implementation, and a seamless user experience. Having launched nOS, the friction to use decentralised networks has considerably decreased.