A soccer team in the Mexican Primera Division has taken the unusual step of replacing the players' names on their jerseys with their Twitter handles.

A soccer team in the Mexican Primera Division has taken the unusual step of replacing the players' names on their jerseys with their Twitter handles.

On Friday, the Club de Fútbol Jaguares de Chiapas (los Jaguares) unveiled the new look, which includes the player's number, his Twitter handle, and then the account of the chief sponsor, @CervesaSol.

"Conscious of the age we live in, where we can all stay in touch through the Internet no matter how distant, Jaguar launched a campaign and carried out various activities linked to Twitter," according to a statement from the club.

"In football as in life, 140 characters are enough to decide which side you're on," the club added. Much of the club's home page is deciated to the club's social media activities, with a feed tracking mentions of the club's handle, @soyjaguar.

According to los Jaguares and its official Wikipedia page, the club was founded in June 2002, giving it a reputation for "freshness," according to the club. Posting a player's Twitter handle on the back of the jersey is a first not only for Mexico but also for football (soccer) worldwide, the club added. It's certainly the first instance that PCMag has seen of a team posting a Twitter handle to the back of a jersey, although a man by the name of Darren Rovell ordered a customized baseball jersey earlier this year.

It's probably unlikely, however, that the manager of the club will allow fans to control their preferences for which players actually take the field. Such is not the case for one recent competition. Last Tuesday, Twitter announced that it is teaming up with The X Factor to allow viewers to vote via direct messages.

Twitter has set up an X Factor hub at twitter.thexfactorusa.com and will be featuring tweets from judges like Cowell, Paula Abdul, L.A. Reid, and Nicole Scherzinger, as well as the host and final contestants.

We have one question for los Jaguares, however. Given the 140-character limit on tweets, how many characters will fans devote to "GOOOOOOOOOOOOOOOOOOOLLLLLLLLLLL"?