The most difficult issue was the brewpub's name. For Cantu, a project that came to him with the symbol of a fork became Crooked Fork. The question was whether the name reflected the new project with Merges and Crowl. The group brainstormed new names, and settled on something simple, classic and inspired by the neighborhood: Old Irving Brewing Co. It took more than two months to pick the name, partly because it was an issue no one wanted to face.