That data will also be put to more use. Uber says it will be launching a new program next month that will celebrate drivers that provide great service, though there's no word on what that recognition will entail. Additionally, Uber will use specific issues reported with lower ratings to improve its technology. If a rider reports a problem with their pickup, for example, it will be classified as a pickup location error and sent to the team that works on that feature.

Last month, Uber introduced a number of passenger safety features to its app, including the ability to alert trusted contacts about your ride. The company also improved its driver app based on feedback it collected from drivers.

Image: Uber