In a chalet in the Massachusetts countryside, tears run down Lucas Krump's cheeks as he pours his heart out at one of a new kind of support group growing in popularity among American men.

'There were moments this year when I wanted to give up,' the 40-year-old told the circle of participants, all tired of trying to live up to traditional male stereotypes.

The dozen men - all white Americans ranging in age from their 20s to 60s - were leading a retreat run by Evryman, a group that helps men shrug off the armor of masculinity to get in touch with their true feelings.

Like a sort of anti-'Fight Club'.

Over the course of one weekend last month, 55 men opened up about their weaknesses and insecurities at the chalet, as snow fell quietly in the woods outside Race Brook Lodge in Sheffield.

'I am sad. I am afraid,' says attendee Michael. He wished he could tell his family how he feels, but finds it hard.

The groups are seeing a surge in attendance, reflecting a shift in attitudes and increased curiosity about what it means to be male, particularly among US millennials - as well as growing debate about so-called 'toxic masculinity' fueled by the #MeToo movement.

Another participant, Tom, is struggling to get over a recent breakup.

A retreat run by Evryman helps men shrug off the armor of masculinity to get in touch with their true feelings. Evryman co-founder Lucas Krump, is pictured getting emotional at a session in Massachusetts

Opening up: The groups are seeing a surge in attendance, reflecting a shift in attitudes and increased curiosity about what it means to be male, particularly among US millennials

Over the course of one weekend last month, 55 men opened up about their weaknesses and insecurities at a chalet in Massachusetts

The Evryman retreat in Sheffield, Massachusetts. Participants share their experiences and take part in group and one-on-one workshops where they learn to deal with feelings of anxiety and anger

'I felt a lot of pain. I felt a lot of sadness,' he says, as his fellow attendees look on with concern.

Participants share their experiences and take part in group and one-on-one workshops where they learn to deal with feelings of anxiety and anger.

Ryan Zagone has been attending sessions for six months.

'I grew up in Louisiana where the definition of a man is very narrow. Do you hunt or do you play football? And I didn't do either. I grew up feeling like an outsider,' he said

'Coming here for the first time gave me role models of other ways to be as a man. How to be emotional in... a way that is powerful, loving, empathetic and at the same time strong,' Zagone added.

Michael Kimmel, a sociologist who specializes in masculinity, says many American men today worry they are not doing as well as their father or grandfather and feel like they are living in a 'straitjacket'.

Evryman was founded in 2016, predating the #MeToo movement ignited by the Harvey Weinstein scandal in late 2017. Evryman co-founders Lucas Krump (left) and Sascha Lewis are pictured above

'We live in a society in which every other man is a potential competitor, for jobs, for money, for access, for power,' he explained.

'So we don't look at each other as brothers, we look at each other as rivals. So when you have that kind of relationship, you feel isolated.'

Other support groups providing men's workshops and regular retreats include Junto and ManKind Project.

The idea behind them is not new. Writer Robert Bly pioneered self-help books and therapy sessions for men in the 1990s.

Two co-founders of men's support group Evryman, Owen Marcus (right) and Dan Doty (left). 'Younger men are much more open to this. They're more willing to take that initial risk,' Marcus said

But Owen Marcus, who helped structure Evryman's programs, says the sessions would never have been this popular 20 years ago.

'Younger men are much more open to this. They're more willing to take that initial risk,' he told AFP.

Evryman was founded in 2016, predating the #MeToo movement ignited by the Harvey Weinstein scandal in late 2017.

But the group and others like it have been brought into focus by the global reckoning on sexual misconduct, which has caused many men to question their own behavior.

Evryman co-founder Dan Doty, says its purpose is not to deal directly with 'toxic masculinity' but that the issue is never too far away.

'We need to meet men where they are and not come in and say, 'Hey, what you're doing is terrible.''

It's good to talk! Evryman co-founders Sascha Lewis (right) and Lucas Krump (left) walk outside the Race Brook Lodge retreat in Sheffield

Zagone believes men cause hurt because they themselves are hurting.

'So men having the ability to go deep into that hurt, to feel it and to process it in a more healthy way, then they're not hurting other people.

'That's the skill we're teaching here,' he said.

Aside from retreats and week-long expeditions, Evryman has a network of support groups that gather locally on a regular basis, year-round, which it considers as important as the one-off events.

Evryman says its sessions are not intended to replace therapy. Many participants still see their regular therapist and come to Evryman for a support network.

Presently, Evryman retreats are mainly frequented by straight, white men. The group is working to attract more diverse participants.

Women cannot join for now, however, for fear they will inhibit the men.

Everyman says it has helped thousands of men. It hopes to help many more.

'We want to have a million do this work', says co-founder Sascha Lewis, for whom 'there is a sense of a movement happening here in the US.'