28 / 05 / 2015

Yu-Gi-Oh! TRADING CARD GAME expands to the Middle East

KONAMI appoints Dueling Area to provide products and tournaments to 9 new countries

Konami Digital Entertainment B.V. has appointed Dueling Area as its exclusive distributor and events organiser for the popular Yu-Gi-Oh! TRADING CARD GAME in the Middle East.

The agreement marks the first time the billion-selling series has been available in the region, and Dueling Area will oversee all distribution of Yu-Gi-Oh! TRADING CARD GAME products and officially sanctioned consumer events. Dueling Area will be responsible for the United Arab Emirates, Saudi Arabia, Egypt, Lebanon, Jordan, Qatar, Kuwait, Bahrain and Oman.

Dueling Area will play an integral part in the continuing spread of the Yu-Gi-Oh! TRADING CARD GAME as KONAMI looks to further expand the game's availability. The cards will be available from all good retailers from July 16th and the first official tournament to take place will be the World Championship Qualifier: Kuwaiti National Championship on June 6th, due to be held at the prestigious Al-Zomorradah venue.

The company was established in 2013 by ardent fans of the Trading Card scene, and has grown rapidly as both stores and as hosts of many events, drawing players from all across the region. Dueling Area has a wide-ranging social media profile and now oversees introductory classes for newcomers to the genre and has been integral in the success of the European competitions.

“We are extremely proud to be looking after such a prestigious brand as the Yu-Gi-Oh! TRADING CARD GAME,” commented Mohammed Al-Enezi, General Manager of Dueling Area. “Our extensive knowledge of the media and strong local contacts make us an ideal partner as we look to share the thrills and excitement the Yu-Gi-Oh! TCG delivers. We anticipate a strong attendance for our first Kuwaiti event, with many more to follow.”

“The enthusiasm and knowledge shown by Dueling Area make them the perfect guardians for such an important KONAMI brand,” added Marc Melton, Head of Emerging Markets for Konami Digital Entertainment B.V. “The Yu-Gi-Oh! TRADING CARD GAME continues to attract new users and we have ambitious plans to extend the range in the coming years. The Middle East will be integral to that and Dueling Area have the safest hands for such a large task.”

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