Twitch will exclusively oversee sponsorship sales for aXiomatic’s Team Liquid.

The companies have had a broadcast partnership for eight years.

Twitch suggests the deal will allow brands to more easily enter the esports industry and partner with an established team.

Team Liquid has signed Twitch to a multi-year sponsorship sales agreement, which will see the streaming company work with brands to create unique partnerships with the organization.

The exclusive deal puts Twitch in charge of seeking and securing sponsorships for Team Liquid, which competes in League of Legends , Fortnite , Dota 2 , and many other games. Twitch will offer “one-stop access to Team Liquid,” according to a release, and will leverage its own streaming platform to help brands enter the esports industry via partnership with Team Liquid.

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“As Twitch strives to connect our trusted sponsorship partners with the esports community in more meaningful ways, working with a seasoned brand like Team Liquid offers commercial brands keen to enter the esports space the perfect opportunity to reach a savvy audience with relevant, high-quality content,” said Kristen Salvatore, Twitch’s VP and commercial director of sponsorships, in a release.

Team Liquid and Twitch have had an exclusive streaming deal in place for the last eight years. Parent company aXiomatic acquired Team Liquid in 2016 and has raised considerable capital of late, with more than $50M USD in disclosed funding in 2018.