"A few years ago no one had heard of BDS. Now, because of the merit of its case, which has been taken up by informed and concerned civil society worldwide, it is on the lips of political leaders everywhere who have ignored it in the past. For example, Mr. Netanyahu, the Israeli Prime Minister, mentioned BDS 18 times during his speech to the annual AIPAC fundraiser in Washington, DC just last week. I am reminded of Gandhi’s famous saying explaining his non-violent resistance to British Colonial Rule in India: 'First they ignore you, then they laugh at you, then they fight you, then you win.' Gerald Ronson’s mention of me in his speech suggests we are in the 'Then they fight you' stage.