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Baylor University last week hired Kevin Sullivan Communications, a public relations firm with the purpose of helping with additional media attention surrounding ESPN’s “College GameDay” and the Baylor-Kansas State game Saturday — not to help push the Bears into the College Football Playoff.

A Baylor source said the university’s marketing department hired Sullivan’s firm solely for the former purpose.

The company’s namesake told FOX Sports’ David Ubben that his company was hired “just to be an extra resource on the media relations front” as the Baylor sports information department doesn’t have the resources to handle the additional media attention.

He said any insinuation that the firm had been hired to influence the playoff committee was “inaccurate.”

The report caused a stir on social media as schools jockey for positioning in the playoffs. Baylor was ranked No. 7 last week, but figures to move up to No. 6 this week.

The committee will announce its four-team playoff Sunday.