Purezza, Britain’s first dedicated vegan pizzeria, can be found in Camden and Brighton.

The vegan pizza joint is now planning to follow in the footsteps of Bute Island Foods and launch a groundbreaking new facility – a dairy free cheese factory.

The pizza specialists won £35,000 in initial investment capital at the annual Pitch + Plant event, an investment pitching competition that gives companies offering vegan products and services the chance to secure funding.

The first investment contribution is being made by Bran Investments, a family organisation with more than 40 years experience in business and property.


The cheese factory will allow Purezza to mass-produce it’s very own vegan cheeses, that are already gracing the tops of cruelty-free pizzas in their restaurants. Through the new factory, Purezza will supply retail outlets, other restaurants and of course, their own growing pizza chain.



The vegan mozzarella is named ‘Mozzarella 2.0’ and made with all-natural ingredients.

Some pro pizza tossing going on here (Picture: Purezza)

Mozzarella 2.0 is free of soya, gluten and nuts, and unlike other vegan cheeses on the market, Mozzarella 2.0 will contain no chemical-based additives or preservatives, including modified starch, titanium dioxide or lactic acid.

Purezza has also confirmed that their cheese will be made without palm oil, a controversial product that has been linked to deforestation.

Mozzarella 2.0 promises to be an ethical and healthy alternative to dairy cheese, cholesterol-free and with a fraction of the saturated fat content found in non-vegan cheeses.

Tim Barclay, co-founder and co-owner of Purezza, said: ‘This investment is extremely exciting for us, and sets the wheels in motion for where we want to take the business. We’ll be continuing to raise funds for the factory in coming weeks, and look forward to distributing our mozzarella to stores and restaurants in the near future.

‘We’re currently seeking further investment and welcome any interested parties. We look forward to expanding Purezza and changing the world for the better.’

In the not-too-distant future, we could see supermarket shelves stocked with Mozzarella 2.0, making it easier to choose vegan on your mad rush round the shops after work.

In the meantime, you can enjoy Purezza’s vegan creations at their Brighton or Camden locations.

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