PAUL GREENBERG

Managing Principal of The 56 Group, LLC, the author of the best-selling “CRM at the Speed of Light”

Paul Greenberg is one of the world’s leading CRM analysts, frequently referred to as “The Godfather of CRM”. His book, “CRM at the Speed of Light”, now in its fourth edition, is in 9 languages and has been called "the bible of the CRM industry".