Hip Hop’s Social Media Darlings

Just My Excuse To Write About DJ Khaled

You’ve got someone at your workplace where you wonder, “what exactly do they do?” Everyone has worked with someone like that. And you never really find out what it is that they actually do. But you always wonder!

Enter, Khaled Mohammed Khaled, better known as DJ Khaled *DJ Khaled voice*. Every time I hear DJ Khaled’s voice it’s not uncommon for me to want to hear All I do is Win Win Win…

But what does this guy do? Is he a DJ? Is he a producer? Is he a … *gulp* rapper? No, no, no, silly, he’s not a rapper. Khaled stays in his own lane but what exactly is that lane? Watch the below video with the closed captions on. According to YouTube he’s DJ Catholic and a mobile executive.

Here’s what I know DJ Khaled does for sure.

Anyone else wondering why one would use their phone to Snap how lost they are instead of using said phone to just contact someone for help? Nah, that’s too deep of a thought.

In all seriousness the time DJ Khaled Snapped himself while lost at sea launched him eventually into the world of Jay Z increasing his view count on SnapChat by millions. From there, the perpetual social media boom launched him into hip hop royalty ranks. Khaled signed to Roc Nation in February 2016 and immediately the Jay Z collaborations were in the works. And soon right after it was announced that Khaled would be opening for Bey on the Formation tour.

DJ Khaled is the SnapChat king, which has boiled over into Instagram, Facebook, and YouTube. And as a result, he has become the king of social media in the hip hop world. So much so that business publications have taken note and have started to assimilate strategies on how you too can be as good of a marketer as DJ Khaled is. Heck, if Gary Vaynerchuk is saying DJ Khaled is the Ashton Kutcher moment for Twitter then it’s real fam!

But what about the rest of the Hip Hop world, there’s tons of people that are popular on social media.

Yes, yes, yes, let’s get to some others. I thought about doing a whole post on DJ Khaled but I don’t feel like giving him a one post shine. Maaaaaad *Chicken Connoisseur voice*.

Kanye West.

He’ll appreciate that his name is on one line by itself in bold (because he reads this blog weekly). Kanye moves Twitter like the ocean when he tweets, or at least he used to when it was a conversation between him and Twitter. Lately it’s just been posts about people’s albums, at almost a 1 tweet per month rate. Kanye’s Instagram on the other hand…safe to say he’s still sort of figuring it out? Either way whatever this guy does, people follow him.

ASAP Rocky and Tyler, The Creator.