Social media apps catch on—sometimes. Either we have a entirely utilitarian relationship with them, like a relationship that prompted me to write about WhatsApp, or it’s learning curve is just too steep, kind of a love-hate relationship that bears its burden on us (cue Twitter).

But this time around, I’m not writing a post talking about these apps. It’s an app that I would love to use, and somehow share it others but end up steering clear of recommending it to anyone. This app is Snapchat.

I’m guessing a lot of people that may have heard of Snapchat probably heard about it — maybe even tried it out for a test run — shrugged it out, and bailed because it costs an arm and leg to use it on a paltry, slow and expansive connection. This is, also, not the first time writing something about it.

To the uninitiated, its an app with a quirky interface that merely communicates with photos. It’s more of an instant photo app than anything and the catch is your photos don’t even last that long. It’s intermittent. Snap. Share. Delete.

Low res is intimate