Back in September, Will Ferrell approached the Pabst Brewing Co. and asked if he could shoot a series of ads for Old Milwaukee, for no charge. The company said yes. Three spots are now running in local TV ad buys in the Davenport, Iowa, area, and they are hilarious.



Why, exactly, Ferrell wanted to do the ads, is a mystery. Also, why he chose to shoot them in Davenport -- the beer is from Wisconsin, after all. As is why he likes Old Milwaukee in the first place. The discount brand is, infamously, not well liked. (Typical review: "nothing special. or horrendous.")



Pabst chief marketing officer Bryan Crowley did not immediately return a message seeking an explanation of how this all came about. The ads, meanwhile, are likely to garner a far larger audience on YouTube than they ever will in Davenport. And that, perhaps, is the point ... except that Old Mil' doesn't even have a YouTube channel:





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