Despite what you may have heard, Netflix is not introducing unskippable ads during shows.

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Although some Reddit users have claimed to be hit by unskippable ads while binging their favorite shows, a Netflix spokesperson confirmed to IGN that the ads are actually personalized recommendations the company is currently testing, and users can skip them if they are not interested.According to the spokesperson, the test is temporary and only affects a small subset of users. "At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch.""A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster," the spokesperson told IGN, "In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster."For more entertainment news, HBO has confirmed a series order for Damon Lindelof's Watchmen , and Netflix is developing a new series starring Renée Zellweger

Brian Barnett is an IGN freelance writer. If you like what you see, you can follow him on Twitter @Ribnax , listen to his video game podcast , or read his Nintendo Switch game reviews