Linsi railed against this move – he hated sports marketing agencies, saw them as parasites and did not grasp the huge amount of work they carry out in the delivery of a World Cup. He actually thought it was a good idea to take all television-related matters in-house just two months before the tournament. Fortunately, the others saw the appalling chasm opening up at their feet and the rights were assigned before the parent company collapsed. It was one of the better decisions made by Blatter, who is not as intelligent as people have been led to believe.