× But what does it all mean?

In the simplest terms, we are measuring how people feel in a tweet where the word "Kanye" is mentioned. We use a process called sentiment analysis in which our software reads each tweet and determines levels of positivity, negativity, and neutrality. The dominant emotion is then recorded and indexed every hour.

The chart on this site represents the dominantely postive tweets vs the dominant negative tweets by the hour for the last 24 hours.