SEO is a program that is based on Search Engine Algorithms. The major leader in Search Engines is “Google”. Google Algorithms determine the multiple factors on your web pages which are helpful in getting Google search appearance higher. The more traffic you retain on your site, the more chances Google ranks you up on SERPs (Search Engine Ranking Pages).

Small Businesses try to refuse the Importance of SEO for their business . The benefit of SEO is free traffic, top ranking, long-term position, user retention, and leads.

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But, how will you optimize your web pages to rank higher on search engines?

To answer that, we first need to understand how Google Search Engine works?