Josef Martínez scored Atlanta United’s winning goal on Friday night against Orlando City, his 28th this season. He is now MLS’s single-season goal scoring king—and he is made for Atlanta.



Martínez has set MLS alight, breaking the league’s all-time single-season goalscoring record with a whopping eight games left in the season. But it’s not just his performances that have fans swooning. It’s his bombastic hairstyle, his aggressive eyebrow designs, and his Dragon Ball Z celebrations. Simply put, he’s an irresistible character, and one who uniquely identifies with much of Atlanta’s young and diverse fanbase.



“Josef is Atlanta,” says teammate and friend Miguel Almirón. “Josef represents Atlanta. Josef is breaking records, and Atlanta is breaking records.”



This is a town with a penchant for faithfully supporting the high fliers, the trash talkers, the speed demons, and...