Am I the only one who doesn’t understand the point of a physical reveal event?

Think about it, 90% of the time, the only ones there are journalists/youtubers , rarely do they actually get in and test drive the cars. They all take videos and pictures and broadcast them on the web anyways. So what is the point?

Why manufacturers don’t save themselves some money and just move to “virtual” unveiling events as the norm is beyond me.

Nobody who is buying these things gets to go there and poke around the new product. Even if they do unveil something at an auto show, it’s almost always on press day and then the general public gets to leave their fingerprints on it the following week.

The only reason I can justify a physical event is for 250K+ market where you want to treat your clientele to a “special” event and make them feel posh and appreciated.