Tensions are rising in Brazil as citizens prepare to vote for president, state governors, state assemblies and the National Congress in elections on October 7, 2018.

Citizens strongly oppose presidential candidate Congressman Jair Bolsonaro, a former military officer currently leading in the polls. Hundreds of thousands of people have taken to the streets in several Brazilian cities on Saturday, September 29, 2018, to say: #NotHim, #NeverHim (#EleNão, #EleNunca, #EleJamais).

According to the latest results from Datafolha Institute, Bolsonaro has 28 percent of projected votes, followed by the Workers’ Party nominee, Fernando Haddad, with 22 percent. However, Bolsonaro has the largest margin of rejection: an estimated 46 percent of Brazilians say they would never vote for him. Among women, who represent more than half of the 147 million voters, it reaches 52 percent.

And women are the loudest voices in the #NotHim movement against Bolsonaro, a candidate who openly espouses misogynist and homophobic rhetoric. The video below shows thousands at national protests across Brazil:

Women against Bolsonaro

Protests were called in mid-September after Women Against Bolsonaro, an all-female group one-million strong on Facebook, was hacked and attacked. All the administrators were blocked and the group's name was changed to show support for Bolsonaro.

Days prior, Bolsonaro’s vice presidential candidate, former Army General Hamilton Mourão, and Bolsonaro's son, Eduardo, a congressman like his father, spread false rumors claiming the group was “fake” with purchased followers.

Women Against Bolsonaro was receiving at least 10 thousand newcomers every minute, according to UOL news outlet.

Data specialist Fabio Malini, a professor at the Federal University of Espirito Santo, monitored social media engagement around #NotHim on the day of the protests. According to Malini, every 40 seconds, 1,000 tweets containing the hashtags #elenao, #epelavidadasmulheres, #mulherescontrabolsonaro, #elenunca (#nothim, #itsforwomenslives, #womenagainstbolsonaro, #neverhim) were posted.

Malini illustrated the “explosion” of reactions of 270,833 profiles generating 1,011,560 retweets in the graphic below:

Rede Retuítes de msg com as hashtags que formaram o arco interativo do movimento #EleNão. A rede mostra 270.833 perfis gerando 1.011.560 RTs. Uma explosão de influenciadores, criando um rede múltipla, colorida e global. Rede marrom: perfis contrários ao movimento (9% do total). pic.twitter.com/m0nEv73GEr — Fabio Malini (@fabiomalini) September 30, 2018

The network shows 270,833 profiles generating 1,011,560 RTs. An explosion of influencers, creating a multiple, colorful and global network. Brown netowrk: profiles against the movement (9%)

Demonstrations supporting Bolsonaro were held the following day on Sunday, September 30. In an interview from the hospital, where Bolsonaro has stayed since he was stabbed during a rally at the beginning of September, Bolsonaro promised he “will only accept his victory as per the elections results.”

Bolsonaro's stance against equality

Bolsonaro is openly outspoken against gender equality and women's rights. In 2014, Bolsonaro suggested he would never rape politician Maria do Rosario “because she was too ugly” and “didn't deserve it.” That same year, talking to a local newspaper, he defended employers by saying they should not be forced to pay equal wages to men and women. In 2016, Bolsonaro voted to impeach Dilma Rousseff, the first female president of Brazil.

Bolsonaro has also made a series of anti-gay statements such as “I wouldn’t be able to love a gay son.”

During the 2018 campaign, he tried to clean up his image by launching a video with his daughter, claiming she “changed his life”. But citizens remember when he referred to her birth as a “weak moment” and protestors held up posters asking: “With how many weakness can you make a revolution?”

esse cartaz tem um impacto enorme, eu fiquei toda arrepiada #ÉPelaVidaDasMulheres pic.twitter.com/wuNOEMS7iu — lola #elenunca (@theselerction) September 29, 2018

This poster has a huge impact. It gave me chills.

“His ideas are bad for most people”

The #NotHim movement has attracted support from a wide spectrum of groups. Brazilian football fans published a series of manifestos including Corinthians Gaviões da Fiel, one of the largest and oldest football clubs, the first to take a stand:

Hoje, com mais de 112 mil associados, entendemos existirem diferentes formas de pensar e posicionar-se numa sociedade democrática. Respeitamos essa pluralidade de ideias, pois ela é a essência da democracia pelo qual nossos fundadores lutaram. Não podemos, portanto, concordar jamais com quem se posiciona justamente contrário aos valores básicos do Estado Democrático de Direito.

Today, with more than 112,000 associates, we understand that there are different ways of thinking and take a stand in a democratic society. We respect the plurality of ideas, since it is the essence of the democracy for which our founders fought for. We cannot, however, ever agree with whoever position themselves against the basic values of a Democratic State of Law.

The movement has also attracted international support from celebrities like Madonna and Cher, with a shout out from the official account of Time’s Up, a global women's advocacy movement:

To our sisters in Brazil: We are all in this together. We see you and hear you. We are with you. #elenão #nothim https://t.co/6WfVSnfpME — TIME'S UP (@TIMESUPNOW) September 29, 2018

Brazilian Maria Soares, among the thousands who marched in Rio de Janeiro on Saturday, explained her reasons for protesting:

Dona Maria Soares sempre em luta e nos mostrando que a resistência contra a barbárie é coisa para todas as idades! #OMelhorDoRioDeJaneiro #elenão #mulheresnegras #emdefesadavida Vídeo: @anaflaviahist pic.twitter.com/nXgIRalL6y — Mídia NINJA (@MidiaNINJA) September 30, 2018

Mrs Maria Soares always fighting and showing us that resistence does not depend on your age!

As ideias dele são ruins para a maioria das pessoas. Só podem votar para o Bolsonaro as pessoas egoístas, as pessoas homofóbicas, as pessoas racistas, as pessoas desumanas. A minha preocupação não é só com Bolsonaro, mas com essas pessoas que vão votar nele. Não sei o que essas pessoas querem do mundo.

His ideas are bad for most people. The only ones who can vote for Bolsonaro are the selfish, the homophobic, the racist, the inhumane people. My biggest concern it's not Bolsonaro himself, but the people who will vote for him. I don’t know what they want for the world.

Anthropologist Rosana Pinheiro-Machado and writer Joanna Burigo examined why #NotHim became something more than a hashtag:

Se nada disso se converter em ganho eleitoral, ainda assim não há motivos para pensar diferente ou manifestar nossa indignação de outra forma. Esta luta – que conta com hashtags e memes, mas não só, pois a estamos carregando com nossos corpos – não é sobre percentuais apenas. É sobre como nós, mulheres, estamos ocupando e reinventando a política.

If none of this reverts to electoral gain, still there aren't any reasons to think different or to find another way of manifesting our indignation. This fight — that includes hashtags, memes, but not only that, since we are also carrying it with our bodies — it's not only for percentages. It's about how we, as women, are occupying and reinventing politics.

Other national protests against the candidate have already been called for October 6, a day before the elections.