Enough is never enough… of The Stuff.

It didn’t air during the Super Bowl but Skittles has still managed to make headlines this week with their latest commercial, which introduces a truly bizarre and nightmarish mascot.

Meet “Yogurt Boy,” a sort of anti-#BabyNut who’s here only to make sure we don’t sleep at night. He appears in a new commercial for Skittles Dips, candy pieces coated in yogurt.

The gist of the commercial is that regular Skittles have been turned into Skittles Dips with the help of Yogurt Boy, a human-like blob of yogurt who coats the candy with his body.

What the hell are we even doing anymore. And why do I love it so much.