The library of things you can play and watch on a Gear VR headset is growing, but Samsung doesn't think it's growing quickly enough -- it wants to help make some of that content, too. The company has revealed to Sundance Film Festival guests that it's opening a New York City studio that will create virtual reality experiences. Samsung isn't saying much about the content in question, but the studio will be located inside an existing Samsung office rather than a wholly separate space. Don't expect a sprawling movie set, then.