Counting all of the Tweets for June that contained “toxic masculinity” and were clearly or obviously used in a non-sarcastic, serious and pejorative way against men, 89% were tweeted by women, 7% by overtly gay men and 4% by possibly straight men.





Banning Offensive Clothing

Women have a strong tendency, over men, to be easily offended by clothing and to call for such clothing to be banned. Historically, feminists would argue that men were the ones who used to make such calls, particularly when it came to women wearing revealing and scandalous clothing. Puritanism has since shifted from men to women in the 21st Century.

Women have since been the ones calling for boycotts and writing articles at places like Cosmopolitan that are intended to spark outrage against retailers. In 2016, Diana Bruk found herself outraged and incensed by some very (admittedly) inappropriate shirts being sold on Wal-Mart's website. The shirts in question did, in fact, feature some inappropriate, child-unfriendly slogans like “rather be snorting cocaine off a hooker's ass” and “dick too big, might kill someone”.

The original outrage was sparked by Sophie Hirsh, a woman at Mashable.

While most men might scoff, laugh and then move on after seeing something like this, not most women. Women have since become the ones to make their outrage known and to aggressively pursue an outcome that satisfies their need for emotional equilibrium. As Bruk wrote, Sophie Hirsh wasn't about to let Wal-Mart get away with it:





Mashable reached out to Walmart, and the company responded by saying that the shirt "obviously has no business being on our site" and that they are "removing it ASAP." Too late, you'll have to spend your $19.95 elsewhere!



"We apologize to anyone who was offended," a Walmart spokesperson added.



It turns out the shirt wasn't sold directly by Walmart but by a third-party site called Hollywood Thread. When Walmart works with third-party retailers, the spokesperson explained to Mashable, it gives them a detailed list of policies for what they are allowed to sell. Once the item is uploaded onto the site, it goes through a filter that's supposed to flag down any banned words. Except that obviously didn't happen with a number of Hollywood Thread's products.





Hirsh made the effort to “reach out” to Wal-Mart, just to make sure they knew their reputation was now on the line and with the hopes they would act to immediately ban the shirts—which they did. Mission accomplished. Another offended woman triumphs.

A similar incident of female outrage provoked Target in Australia to stop selling far less offensive shirts for children that said things like, “Batgirl to-do list: dryclean cape, wash batmobile, fight crime, save the world”. Of course, how dare anyone make drycleaning and washing some of Batgirl's duties. This was what enraged a Facebook user named Ninac Ollins (a woman) to post on Target's Facebook page and to make her outrage and her demands known to the company.

“Target, can you explain why you are selling something as offensive as this in your stores currently? What message are you intending on sending to young girls?” Ollins wrote, in the now deleted post. “I’m insulted that you present a future where our daughters need to complete their ‘home duties’ before they can go out and save the world. We know that working mothers still do more housework than their spouses, we don’t need you to perpetuate this inequity.”

As noted by The Guardian, most of the comments and replies to Ollins' post were in support of the “offensive” Batgirl shirts. Most users were against having the shirts pulled from shelves. Another woman named Summer Edwards, however, was not one of those people. “Target, your Batgirl T-shirt is out of step with 21st century family values. It is utterly offensive and must be removed,” Edwards posted.

Siding with the outraged women, Target eventually caved to their feminist rage and pulled the shirts from its shelves in Australia.

Unfortunately, the controversy for Target stretches even further back to 2015, when women on social media took issues with shirts that had words like “trophy” and “bride” emblazoned across them. A female Twitter user, calling herself “A little spitfire”, tweeted photos of the shirts that offended her, asking Target if any human should wear a shirt with such words. Another female named Sydney Nagel took to Facebook to say, “Dear Target, why are you selling shirts that describe women as obtainable objects like trophies?”

A petition to call on Target to stop selling the shirts was also started by a woman named Amanda Howser, in which she states:





Like millions of other Americans, I love shopping at Target. Which is why I was so appalled last week when I saw this “TROPHY” shirt proudly displayed in my local Target’s junior girls department.



Calling any woman, but especially the young girls who shop in the juniors department, a “trophy” is objectifying and demeaning. We are not things - we are human beings, and we cannot let huge, influential corporations like Target get away with such irresponsible behavior.





Boom! Another triumph for appalled and offended women everywhere.

More recently, a shirt featuring the term “fake news” being sold at Bloomingdales was banned after a journalist named Allison Kaden, working for a New York news station, wrote a tweet that went viral. The absolutely appalled and offended female reporter tweeted, “Hey Bloomingdales, this isn’t funny or fashionable. It further delegitimizes hard working journalists who bring REAL news to their communties [sic].”

That happened just weeks after Twitter mobs, led mostly by women like Kieren Boyce, attacked Gucci for featuring apparel that reminded them of blackface. And after Katy Perry was forced to pull back shoes with faces on them... because women like Masika Kalysha (famous musician) tweeted things like, “So we just gonna let Katy Perry slide?” Allegedly, Perry's new shoe line, despite also featuring beige coloured shoes with faces, reminded some offended and appalled black women of blackface.

Between 2015 and 2019, only two cases, in which clothing was banned by retailers, were triggered by men. One involved an “offensive” Irish shirt for St. Patrick's Day produced by J Crew Factory and the other involved anti-Semitic apparel being found online at various outlets. More than 90% of the news stories found online in the past four years, involving banned clothing, were triggered and escalated by women.





Women And Effeminate Men Get Offended More Easily

The conclusion, which is plain to see, is that women and effeminate men are more easily offended and eager to react to things they don't like. The Overton Window has spent the last decade shrinking due to feminist outrage and politically motivated attacks on free speech in the name of political correctness. It would be unfair to say that masculine men do not ever engage in this type of behaviour, but for the most part they usually don't. When they do, there is often an underlying motive that involves a political agenda or a sexual one—in which the man is trying to score points with a love interest, or many love interests with certain views. In other cases, masculine men will engage in fake outrage to appease their wives and girlfriends.

When it comes to being offended, no one does it better or more frequently than women and effeminate men.