There was a fair amount riding on the mission. Interstellar's ultimate aim is to ferry small satellites into orbit at a fraction of the cost of government launches, and this takes the company one step closer to achieving its dream. It also relieves some of the pressure on Interstellar founder Takafumi Horie. There had been skepticism about the Livedoor creator's spaceflight chops given his controversial entrepreneurial history (including a conviction for accounting fraud). This shows that his initiative can work on a basic level -- the challenge is translating a test like this into a full-fledged business.