Will we not see another Xperia flagship until second half of 2016?

There has been much debate over when and if Sony Mobile will move to a single flagship launch/year policy. Up until now, Sony has released a new flagship phone every six months, which pleases some (as there is always a new Xperia flagship round the corner) and annoys others (as a latest purchase becomes ‘old tech’ relatively quickly).

It’s still up in the air what Sony Mobile may do in 2016 – will we see a flagship launch during H1 and H2 or will there be a single launch during the calendar year? There have been murmurs that Sony will move to a single flagship release per year for a while now and judging by the video below this may actually end up happening in 2016.



The video shows Rikke Gertsen Constein, Art Director at Sony Mobile, talking about the design of the Xperia Z series. Part way through the video when asked about future plans, Constein confirms that they are already working on designs for the second half of 2016, 2017 and 2018.

It is the explicit mention of H2 2016 for the next flagship models that could clearly indicate Sony will not launch a new model in the first six months of 2016. If this turns out to be true, i.e. Sony mobbing to a single flagship release per year, would you be happy? Let us know your comments below.

Thanks Cezary!