The most recent episode of Love Live: School Idol Project has created a viral phenomenon, resulting countless YouTube clips of young people attempting to mimic the popular idol anime.

While the short-term effects such as burning of the mouth, nose, and throat are generally temporary, Snowhalation can potentially cause permanent scarring of the airway and lungs.

Jared M. Tamridge, M.D., a physician at Cedars Sinai Hospitals, stated, “while the aforementioned episode of Love Live was truly captivating, parents need to understand dangers of Snowhalation and speak with their young children about being responsible and understanding the health risks.”

There have been more than 10 cases of teens needing medical treatment due to Snowhalation in the past week. Some teens attempting Snowhalation have suffered collapsed lungs and required ventilators.

Doctors warned that individuals with asthma or other pulmonary conditions should absolutely avoid Snowhalation, as they are at far greater risk of serious respiratory impairment and even death.

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