India-Pakistan match attracts record 288 mn viewers in India

It was the most watched television event in India in the last four years, since the finals of the ICC Cricket World Cup 2011

BestMediaInfo Bureau | Mumbai | February 27, 2015

The most anticipated clash of the ICC Cricket World Cup 2015 – the India vs Pakistan match – created Indian television history as 288 million viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch the game on February 15, 2015. The game was the most watched television event in India in the last four years, since the finals of the ICC Cricket World Cup 2011. The match rated 14.8 TVR (TAM data M15+ ABC) across Star network including DD. The match rated 11.9 TVR (TAM data M15+ ABC) on Star network and 2.9 TVR (TAM data M15+ ABC) on DD. The India-Pakistan game delivered across town classes led by the top 6 Metros rating 17.2 TVR and 1million+ towns rating 15.5TVR (All data TAM data M15+ ABC).

Uday Shankar Uday Shankar

Uday Shankar, CEO, Star India, said, “Nothing is bigger than the ICC Cricket World Cup and the Indian fans have shown their unflinching faith and passionate following for Team India as they began their World Cup campaign with a bang. Our efforts have been to showcase the best of cricket, have wider coverage, offer multiple languages and take the sport deeper by reinventing the viewer experience. With a host of innovations, we are committed to make this edition of the ICC Cricket World Cup the biggest ever.” Star informed that the broadcast in six languages of the India Pakistan game received 76 per cent of the viewership from Hindi and regional feeds and the balance 24 per cent from English, validating the multi-lingual strategy pioneered by Star.

The match had also registered more than 25 million views on Star’s digital platforms, claimed to be the highest ever for a sports event on a single day across the world. The ‘Mauka’ campaign, which went beyond cricket on the field and leveraged fan passion in a unique way, went viral with over 17 million views online. Star roped in Amitabh Bachchan for India’s biggest game as he debuted as a commentator with the Star Sports panel of Kapil Dev, Shoaib Akhtar, Rahul Dravid and Sanjay Manjrekar for the India-Pakistan game.

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