"It enables colleges to witness the strength of students in a huge swath of America who would otherwise be overlooked," Coleman said. "There is talent and potential waiting to be discovered in every community -- the children of poor rural families, kids navigating the challenges of life in the inner city, and military dependents who face the daily difficulties of low income and frequent deployments as part of their family’s service to our country. No single test score should ever be examined without paying attention to this critical context.”