EXCLUSIVE: Celebrated commercials helmer Adam Berg is in talks to make his feature directing debut on Videodrome, the remake of the 1983 David Cronenberg-directed film that is set up at Universal Pictures. Ehren Kruger scripted the remake and is producing with partner Daniel Bobker.

Berg won the Film Grand Prix at the Cannes Lions International Advertising Festival for his Carousel ad for Philips, and has helmed numerous other commercials and short films. He is represented by CAA, Management 360 and attorney PJ Shapiro. Reno Malo will be exec producer.

James Woods starred in the original Videodrome as the head of Civic TV Channel 83. He makes his station relevant by programming Videodrome, a series that depicts torture and murder that transfixes viewers. When Kruger and Bobker set it up at Universal, they planned to modernize the concept, infusing it with the possibilities of nano-technology and blow it up into a large-scale sci-fi action thriller.

Here’s a look at Berg’s Carousel, which has an early Cronenberg-esque vibe to it: