By Valerie Edmon

There’s no way around it. Being perceived as an authority helps you boost sales. Consumers want to give their money to someone they trust—so they know they’re getting something that’s high-quality. No one wants to do business with a company that appears disorganized or amateurish. While it takes some determination to become a full-fledged thought leader in your niche, there are some things you can do to convince your audience your voice is worth listening to.