

The “Starbucks” is one brand that purchases & roasts their high-quality coffee beans. This is their essence and that is what they actually do. This brand is really a viral sensation which started years back when they started writing the customer’s name on their coffee cups with their simple logo embossed on the cup.

The customers started taking a picture of their tasty “Starbucks” coffee cup with their name written on it and posted them on different social media sites. Starbucks is really a big name and people started visiting the place, to get their own coffee cups and to post their pictures on social media.

Within few days, many of the tourists, students, college going people even started visiting the coffee bar and waited in the long queue, just to follow the internet sensation and to make it in the online statement. The big reason was Starbucks presence on Facebook, Instagram, snap chat and other platforms of social media.

Social media marketing world

These days, small businesses, franchises, and other brands are jumping on social media bandwagon marketing. As per the reports, there are many people around the world who are active on social media sites and love browsing the online content, related to food, fashion, health and more. It is also reported that they usually avoid a place or any fashion brand which don’t have a social media presence.

Thus, it is very necessary to have Instagram engagement and presentations. Going viral on this platform in one day has turned really common. The marketing efforts of social media sites are the best and have turned many leads into sales due to the people addiction on the social media platform.

Impact of social media marketing on people around

When it comes to deciding as to where you must focus on the marketing efforts, the small businesses switch to marketing on social media, mainly on the advertisement of Instagram. Why? It is because of their easy tracking digital speed which comes with the analytics. This trend is on the demand services, ads on social media and some more influencer marketing.

All these things are expected for growing 20 times over present presence in other 10 years. Out of all social media platforms, Instagram is one social media network which is trending as a powerhouse for all marketing influencers. No matter, whether you have a small business or a top franchise, you can get started online with them today.

Image Source: Milesbeckler.com

Instagram ads vs Facebook ads

If you are the one who is intended to launch an all-new campaign by making use of popular social networks, the problem can be as on which platform you must work on. As you know Instagram and Facebook are trending ones. Well, you can have closer look at their statistics and benefits and can decide on the best one.

You must know Instagram engagement can be a better option as it can assist in launching a successful campaign of social media marketing through the right channel. You can start off with a thorough analysis of this platform, its major role in the business promotion and others. You can through some statistics on this platform which can be better understood along with their benefits.

The points to make note of while thinking of boosting your brand on Instagram,

1. Reach

Instagram is having around 900 million numbers of active users and other 600 million regular active users. 80 percent of them reside outside of the U.S which states that it is a rich platform which holds global reach. A sheer number of all these users make them ideal for all businesses for boosting its visibility. They also include around one million numbers of advertisers.

2. Engagement

The great part about this platform called Instagram or insta, it is having the highly engaged user. In an average day, the users here share more than 100 million numbers of videos and photos. These videos and photos even yield around 4.2 billion numbers of likes in one single day.

Also read: How to increase your Instagram visibility

Instagram is having the highest public engagement as compared to other platforms of social networking.

3. Traffic

Apart from holding the highest engagement, this platform brings in engaged site visitors as well which are higher in number. As per the studies, for finding out as which channel brings in the higher engaged traffic, Instagram was rated as first as the visitors here spend more than 3 minutes, that is higher than other channels of marketing.

The visitors from Instagram also stay 50 percent longer than the Facebook and Twitter visitors. As a result, all top businesses are now signing up on this platform and making of social media engagement platform to create experiences for motivating customers for taking pictures.

The brands need to be highly creative in social media contents. The creativity also involves the menu which is instagrammable. The viral sensations till date have also included the Starbucks craze. All of them results in valuable takeaways. You must take note as instead of focusing on the traditional media; put your stress over marketing through social media.

How to draw attention through Instagram?

There are many entrepreneurs of fashion and food who are highly popular on Instagram. They post pictures on their account every day and around 2, 00,000 followers on their list like their posts. Their profile highlights the picture of delicious food, styling pictures, makeup hauls and many more. On the social media platform, it is easier now to sense whether someone is authentic and trusty or not.

If you are also the one who wants to take their brand or small business on an upper level, then you must start engaging the audience with your Instagram account. Treat your customers like brand critics. You can also collaborate with the bloggers of Instagram for additional success.

These things can really offer you great success. So if you also want to viral your brand and in need to have an audience going crazy over it, make it a social media sensation and you are ready to get endless appreciation.