Tony Veitch announced he was returning to TV, then pulled out the next day.

Broadcaster Tony Veitch has withdrawn from Sky Television's new TV show, Sky says.

The news comes after Sky revealed on Thursday morning it was "assessing everything around the pilot" of the new show, which featured Veitch as a guest presenter.

Veitch announced on Wednesday he would return to TV on the "hard-hitting, opinion-led show that does not shy away from controversy".

GETTY IMAGES Broadcaster Tony Veitch has withdrawn from the pilot of Sky's new TV show.

The announcement received mixed reaction from the public. Veitch was found guilty of breaking his partner's back in 2006.

tony veitch should never be given a platform again. he lost that right. — David Farrier (@davidfarrier) November 22, 2017

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Nice work NZ public on calling for Veitch to pull his deal with Sky 🙌🏻 — Bridie Chetwin-Kelly (@BridieJune) November 22, 2017

On Wednesday Sky stood by its decision to include Veitch in the new show, New Zealand Press Box.

"What we want to do is bring out these controversial matters and get some different broadcasters and personalities and opinions out there to debate the big issues," a spokesperson said.

"There will be a raft of panelists and Tony Veitch is one of those panelists, as a leading sports broadcaster with a very large audience in New Zealand."

Sky later told The Spinoff that while New Zealand Press Box would be hosted by Bernadine Oliver-Kerby and not Veitch, he would still be front and centre for the pilot.

On Thursday Sky spokeswoman Melodie Robinson said they were assessing the pilot.

"That's a normal part of the process. And you do listen to your customers and you respond."

Robinson later added that Sky had been "taking the matter seriously, but Tony [Veitch] made the decision to withdraw before we took it any further".

Veitch could not be reached for comment.