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The girls in the Love Island villa lapped up the raunchy firefighter challenge on Thursday night’s episode of the ITV2 show, which saw the boys strip down to their pants.

But producers have since been slammed by the London Fire Brigade over its use of outdated terminology to describe those in the force who save lives on a daily basis.

The Brigade are unhappy that the term ‘fireman’ – which was ditched back in the 1980s – was used on the show, instead of the gender neutral term ‘firefighter’.

During the episode in question, the Love Island boys took on a series of challenges, which included stripping down to their pants, carrying the girls over their shoulders to safety and rescuing a toy cat from a tree.

Steve Apter, Deputy Commissioner and the Brigade’s Director of Safety and Assurance, was unhappy with the “outdated stereotypes” being reinforced on the show.

(Image: ITV/WENN) (Image: ITV)

He said: “As a programme that openly encourages women to be independent, I am extremely disappointed that the producers thought it was acceptable to conform to outdated stereotypes and repeatedly use the word ‘Fireman’.

“Firefighting is a job for both men and women and it’s ridiculous that 35 years after the first female firefighter joined London Fire Brigade, that people still refer to the job as fireman.

(Image: ITV/WENN) (Image: ITV/WENN) (Image: ITV/WENN)

“While we understand that the challenges on television programmes like Love Island are just for fun, we want to shake off these outdated stereotypes and language choices so more women consider firefighting as a career.

“We owe it to tomorrow’s firefighters to challenge negative stereotypes today.”

Last October, the London Fire Brigade launched their #FireFightingSexism campaign, which aimed to stop use of the term ‘firemen’ when referring to ‘firefighters’.