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Betty Cooper’s ponytail is “iconic and beyond reproach,” to quote a recent Riverdale episode – and also a massive boost to B.C.’s film economy.

According to an impact study released Wednesday, the CW’s breakout teen drama Riverdale has brought more than $60 million in spending and created more than 1,000 jobs in B.C. over two seasons of production.

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“Riverdale’s impact study demonstrates how the motion picture industry provides well paying, family supporting jobs that make life better for British Columbians,” said Min. Lisa Beare, who oversees B.C. tourism, arts and culture. “The breadth of economic impact this industry provides supports a strong and sustainable economy.”

Photo by Netflix handout

The report, conducted by accounting firm MNP LLP, looked at the numbers behind the first season of the gritty Archie Comics reboot and notes that the show’s first season created 1,041 jobs and spent more than $22.4 million in B.C. Of that amount, 75 per cent went to production crew and labour, while the remaining quarter went to B.C. goods and services.

The show’s second season premiered earlier this fall with production currently underway.

Filming has taken place in 31 communities across B.C., with Vancouver’s Strathcona and New Westminster serving as the neighbourhoods where Archie Andrews and Better Cooper (played by K.J. Apa and Lili Reinhart) live. Lord Byng, Point Grey and John Oliver secondary schools all take turns as Riverdale High, home of the Bulldogs, while nearby Alouette Lake stars as Sweetwater River.