Yoshihiro Murai, the governor of the Miyagi Prefecture in Japan, conceded to the request of Social Justice Warriors over in Japan who complained to the governor about a tourism ad that they deemed as being “sexist”.

According to News on Japan, Murai announced why the video ad had to be removed, stating…

“We need to be considerate toward those who are unhappy and have negative feelings about it, […] But I have no doubt the video played its role of attracting visitors to Miyagi Prefecture,”

The video stars actress and model Dan Mitsu, and it received complaints about it being orally suggestive. You can view the original tourist video below that ended up catching the attention, and ire, of feminists.

The video didn’t quite garner the most positive of reactions.

According to Sankaku Complex, they reported that some of the assemblywomen from the Democratic Party and the Japanese Communist Party felt the video was sexist, but a report from Kyodo News doesn’t get into the specifics about the reasons why the seven Democratic/Communist assemblywomen requested the tourist ad to be removed. One of the assemblywomen, Miyuki Amashita, stated the video sends the wrong message about the Miyagi prefecture.

The Japan Times, however, reports that Amashita and the other assemblywomen complained to governor Murai that it treated women as “sex objects”, where they wrote…

“Seven female members of the Miyagi Prefectural Assembly asked the governor on Friday to remove a tourism promotion video the prefecture is using on the internet, claiming it portrays women as sex objects.”

Originally governor Murai stated that they would not be pulling the ad because it was successful in reaching a large audience and generating feedback. However, the continual complaints from the Social Justice Warriors from Japan’s Communist Party were persistent enough to get Murai to fold.