Einhorn went on to help build The Baseball Network, MLB's joint broadcasting venture, and is recognized as the architect of baseball's first billion-dollar TV contract in 1990. He was a television consultant with the United States Olympic Committee and Figure Skating Association and the executive producer of the "CBS Sports Spectacular." He also helped found SportsVision, a short-lived subscription TV service that included the Sox and was criticized after its introduction in 1982 but perhaps ahead of its time.