New Braunfels, TX – Ashley Landerman, co-owner of 2tarts bakery, brings her zest for all things beautiful, artistic and tasty to the national stage as she competes with four ‘cookiers’ in the Food Network’s Christmas Cookie Challenge episode Homemade Holidays.

“You are in it to win it, and it takes an incredible amount of focus and tenacity,” said

Landerman. “I was definitely super nervous, but it drives my concentration and creativity. Plus, I really liked hanging out with the other competitors. I mean, who better to pass time with than people who love baking as much as I do.”

Landerman endured a months-long application process for selection to compete on the program, where judges Matt Adlard, Ree Drummond and Brandi Milloy oversee two baking competitions that lasted 2 hours and 4 hours respectively. The winner receives a $10,000 cash prize.

The cookies that Landerman made on the program will be available during the holiday season at 2tarts Bakery, which has made a name for itself since opening their doors in downtown New Braunfels in July 2010.

And, if you ask Landerman who won the holiday cookie competition, she quips with a smile.

“You are just going to have to tune in on November 4 to see for yourself.”

Watch Landerman compete November 4 at 10 p.m. on the Food Network.

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