The prettiest boy in the world A Bosnian male model is now appearing in bra ads -- and challenging how we think about beauty

Recently in Holland there appeared a series of ads designed by Doom&Dickson for a HEMA's push-up bra, using this tag line:

A push-up bra that gives you 2 cup sizes extra. Modeled by Andrej Pejic. A man. So imagine what it can do for a woman.

Andrej Pejic, a male model from Bosnia, is from my neck of the woods and is also known as "the prettiest boy in the world." In the fashion industry, where a small percentage of female models succeed, Andrej is widely accepted as one of the top supermodels by fashion and mainstream media (See covers below).

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When you find out he is a man, does he become less beautiful? If so, does that challenge your thinking about beauty?

Copyright F+W Media Inc. 2012.

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