The search engine giant, Alphabet Inc's (NASDAQ:GOOGL) Google, recently came under the limelight as it was recently reported that the company is planning the launch of two flagship smartwatches, which will be powered by the Android Wear 2.0, during the first of 2017. The news has ignited excitement among the users as many were desperately waiting for the tech mammoth to introduce new variants of smartwatches.

The recent move by the search engine giant indicates it is pretty serious towards achieving its market ventures in the smart watch industry. Several rumors had been floating in the tech space that the smartwatch industry is slowly losing its demand, but the latest confirmation made by the search engine giant about its upcoming launch seems to be a part of the company's effort to convince users that the smartwatches are still in demand.

Moreover, the company's upcoming smartwatch will not have Pixel or Google branding but will be branded by the firm that is manufacturing them. According to Android Wear's product manager at Google, Jeff Change, Google has partnered up with a manufacturer. However, he refused to reveal the name of the manufacturing company but said that it had manufactured smartwatches in the past.

Many reports indicate that the search engine giant is planning to integrate innovative features such as Android Pay and Google Assistant in the smartwatch in a bid to entice users to purchase the device. Also, it is pertinent to mention that the company is planning to roll out the final developer preview of Android Wear 2.0 as early as next month, and it is expected to include support for both Android Pay and Google Assistant.

In any case, it wouldn't be wrong to say that the tech mammoth is making all its efforts to acquire an upper hand over its rivals and increase its market share in the smartwatch industry.

Source : http://smartstocknews.com/76391-alphabet-inc-googl-googles-plans-to-launch-two-new-flagship-smartwatches-as-early-as-next-year/