You may have seen it already: Videos of people setting themselves on fire can be seen popping up on Facebook News Feeds all over the world. The recent phenomenon arises from the resurgence of the Kony 2012 campaign, which aims to stop global fugitive Joseph Kony from killing African children in the East and Central regions of Africa.

The resurgence is in large part due to KONY 2012 director Jason Russell, who recently posted a video of himself on Twitter walking into a mammoth fire and standing there until his flesh seared. “KONY 2012 informed the world of the atrocities caused by Joseph Kony and his men,” said the humanitarian prior to sustaining life-long injuries. “It’s up to us to stop it. I hereby challenge anyone watching this video to either scar yourself in a blaze of scorching flame or donate $100 dollars to the organization Invisible Children, Inc.”

The video has sparked millions of selfless individuals to put themselves in hospitals, wheelchairs, and graves alike to spread awareness for the admirable cause. Many reason that setting themselves afire is not only a sensible way to forgo donating, but also enjoyable. “I don’t have the money to donate at this time,” says one handicapped victim of the Bonfire Challenge. “But it feels good to know I’m spreading knowledge of Kony’s barbarism. And, I had fun doing it.” While its true that many individuals are unable to donate, the administration of Invisible Children Inc. released a statement claiming that donations were up an infinite amount over the previous year—the primary reason being that the charitable company received absolutely no donations in 2013. Nonetheless, reports indicate a number of people have aimlessly given money to stop Kony.

We here at the Sentinel ask that you join the campaign. Post videos of yourself mutilating your body in an inferno and nominate others to do the same. It is the best way to raise both money for and familiarity with the KONY cause.

Update: The newfound fame of starting another viral video campaign led Jason Russell to be hospitalized for mental instability. His hospitalization came following a public incident in which the director attempted to set a Wal-Mart on fire “for KONY.”