This summer's news that Coolio had signed a deal with Pornhub may have come prematurely, so to speak -- but rumors that the pornography site was penetrating the music industry (it's just too easy) with a shiny new record label are, in fact, true. Today marks the launch of Pornhub Records, along with a contest to find an official "anthem" for Pornhub.

"We've always seen a strong music presence from the beginning of Pornhub," says company head of PR and marketing Matt Blake. "Artists upload their own stuff, like uncensored tracks and R-rated versions of songs. Some people come in and upload exclusive videos, so it creates a buzz for them." Indeed, in June, New York-based electronic producer FaltyDL debuted the video for his new single, "Some Jazz Shit," on Pornhub (don't get excited: the perfectly SFW clip featured an empty bed); earlier this year, weirdo genius Xiu Xiu premiered his pertinently named "Black Dick" video on the site.

Though Coolio will not, in fact, be involved in the judging panel of the Song Search Contest, Blake and Pornhub vp Corey Price say they're in discussions with some high-profile artists to help pick a winner, who will receive $5,000 towards a music video to be featured on Pornhub.tv, with a minimum of 500,000 views guaranteed. (The site receives an average of 40 million views a day, so their guarantee is likely an underestimate). Coolio's NSFW "Take It to the Hub" video received over 500,000 views in a week.

"We're looking for acts that aren't necessarily porn-focused," says Price. "We're an ad-based network looking for content that appeals to our demographic. Mature lyrics for an adult audience; no boy bands or teen-pop, for instance." Though the site goes live today (Sept. 24), Pornhub has already received around 50 submissions since they announced the contest. "Producers, music technicians, everyone in the business you could imagine," he adds. "There's erotic folk, rap, country -- everybody has come to us." He stresses that entrants don't even need to be in the music business.

There is a caveat: though the song contest and announcement of Pornhub Records coincide, the winning anthem's artist will not necessarily be signed to the label, no matter how much they're willing to do on camera. "A&R is a work in progress," says Blake. "Right now it's all about forming relationships and understanding how this all works. We're focused on distributing through the platform and digital sales," with physical releases possibly coming at a later stage.

So what are you waiting for? Save your pride, ride a bandmate. Preferably naked.