No economics does work that way. If I feel it's overpriced then I won't buy it. It goes both ways. Most people just tend to forget that part of economics and pay the inflated prices.It may not be gimped to the average person, but I tend to push my card and I don't see a lot of push out of that cooler. I'm mean; am I saying it's a bad card for the average gamer? No.. I just want a better cooler and not a screaming overworked cooler. They clearly cut the price of the card by putting a single fan on the cooler. So, that's how they are making their money back.

Thats exactly how the market works. If you "feel" its over priced then great dont spend your money. Thats your share of the market. If the REST of the market doesnt "feel" like you and pays the inflated prices then guess what. They will happily lose your sale as the market dictates its worth that price. If the entire market "feels" like you THEN they will do two things. 1. Lower the price. OR 2. Stop selling the product. Basic economics here.Your currency is based off commodity (Oil). Since said commodity is worth jack so is your money. Sprinkle on all the wondrous taxes and BOOM you aint buying anything.

Here's the thing at this point in any of these mainstream GPU product cycles such cards would have dropped well below MRSP. Now sure there's the premium for GDDR memory, but that's not all the influence. As when a GTX 1060 6Gb came to market it used a small piece of silicone with 6Gb memory, and was priced at $300 MSRP upon release in July 2016. Consider that a not just 3 week earlier AMD had released the Polaris RX 480 8Gb it was 15% large than the coming Pascal part that countered it and an extra 2Gb of GDDR; although the MSRP was just $240. Today I would say they trade blows in performance and in some cases the now RX 580 is ever so slightly in a better position as it shown to have the right stuff for long-term seeing DX12, Vulkan and extra memory.



So, where does that leave use today, honestly I see some coordination on all sides... AMD, Nvidia and there AIB's in hoping to keep pricing propped-up by curtailing supply, and sure there's some truth to GDDR supply and prices but that's not all of it! They're all trying to push what had been a "mainstream" parts well above the $300 threshold. Such cards where considered the mainstay at 1080p, but now as 1080p is and has been the baseline for the past years, the whole consortium of gaming hardware (including the monitor companies) are look to bump the price of our next mainstream gamer outlay.



Today looking at the long held trends of price degradation for such "long in the tooth" technology and some adjustment give GDDR supply I'd stipulate prices for such standard/generic built offerings should be at perhaps; $220-230 for a GTX 1060 6Gb, while a RX 580 8Gb at $240-250, such prices might entail rebates.