THE ambitious vision to reinvigorate Glenelg Jetty that includes a boutique hotel and marine research centre comes with a $110-million price tag — now a video’s been released to show how it would look.

Coinciding with the video’s release is a predicted cost benefit of the plan which also includes public baths and a ferry terminal at the tourist site.

According to the economic analysis commissioned by the local council, the project would boost SA’s economy by $42 million each year and create 500 jobs during construction.

media_camera An ocean view with a difference. Artist’s impression provided by design firm Mott MacDonald.

Holdfast Bay Council has been looking at the idea of extending the jetty and turning it into it an entertainment hub for the past two years.

It has released the $30,000 cost-benefit report it commissioned in March in a bid to secure a $20 million pledge from federal candidates ahead of election day, to match the $20 million already promised by the state Liberals towards the public part of the project.

media_camera An artist's impression of a proposed Glenelg Jetty redevelopment. Picture: Mott MacDonald

The rest of the money would come from a yet-to-be-found private developer.

Holdfast Bay Mayor Stephen Patterson said while the analysis was positive, the challenge remained to find investors to make the vision a reality.

media_camera A marine research centre would be included in the redevelopment. Picture: Mott MacDonald

“Council is committed to building a stronger region and will continue meeting with key players to secure commitment for the concept,” Mr Patterson said.

“(We) will work with key stakeholders, in particular presenting to the State Government to explore how they may drive this project forward to benefit all South Australians.”

media_camera A hotel would be built as part of the ambitious overhaul. Picture: Mott MacDonald

Council has also released a promotional video it and the Jetty Road Mainstreet Management Committee commissioned at a cost of $49,000 to entice investment in the project.

Mainstreet committee chairman Mark Faulkner said he was “super impressed” with the results of the economic analysis.

media_camera Public baths would be included as part of the $110m vision. Picture: Mott MacDonald

“It’s tourism, it’s bringing money into the state and local areas and eventually it will pay for itself — they’ll get their money back from it — it’s everything the government is saying is needed,” he said.

While Caruso’s Fresh Foods owner Rocco Caruso said the video helped put the new project in its historical context.

media_camera An artist's impressions of a proposed Glenelg Jetty redevelopment by design firm Mott MacDonald.

“I think it was done very well and (shows) how it used to be,” Mr Caruso said.

Historic heyday

media_camera Members of the Jetty Road Main Street Committee who are hoping to secure major investment at Glenelg Jetty. Pictured are Con Maios, Rocco Caruso, Mark Faulkner and Tony Beatrice. Picture: Keryn Stevens

UNTIL being destroyed in a storm in 1948, Glenelg’s jetty had its own tea rooms, public baths, an aquarium, a police shed and a three-storey kiosk.

AT 381m, it was almost twice as long as the 215m one opened in 1969.