Clothing brand Madewell, which is part of J.Crew, is facing controversy after featuring a model with natural hair that some are considering "messy."

People took to Twitter to express concern that the stylists on the shoot did not know how to properly style the model's hair.

Others think her hair looks fine and fits the aesthetic of the brand.

The model revealed on Instagram that she was happy with the way the photos turned out.

J. Crew released a statement of apology on Twitter.



The natural hair movement is quickly making its way to the mainstream — though people like Lupita Nyong'o and Solange Knowles have already faced some setbacks in their attempts to challenge the standards of beauty.

Madewell, a denim brand owned by J.Crew, recently went viral for featuring a model with minimally styled natural hair on its website.

The photos that went viral. Madewell

The photos have sparked a debate around whether the model's hair wasn't styled on purpose, or if the brand's stylists simply didn't have the means or knowledge to style a woman of color's natural hair.

Some people felt that the model's hair worked with the aesthetic of the brand, which tends to be on the simple and carefree side.

—They Call Me ❝Angel❞ (@_ArcherCryBaby_) November 12, 2017

—$tretch My Bands (@earlito_fcb) November 10, 2017

Others thought the hairstyle was due to the people on set not putting in enough effort.

The model, Marihenny Pasible, took to The Shade Room's Instagram to reveal her feelings on the photos. She said she felt her hair matched the "comfortable wearable and naturally beautiful" concept of Madewell's image.

Model #MarihennyPasible stepped into The Shade Room to throw in her two cents about #JCrew's super controversial ad! (View earlier post) A post shared by The Shade Room (@theshaderoom) on Nov 10, 2017 at 10:48pm PST Nov 10, 2017 at 10:48pm PST

Although Pasible seemed happy with the outcome of the photo shoot, J. Crew still released a statement of apology on Twitter for the controversial photos.

INSIDER has reached out to Pasible and J. Crew for comment.

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