Article 13 is about filtering, not “just” liability

Today, most of the world (including the EU) handles copyright infringement with some sort of takedown process. If you provide the public with a place to publish their thoughts, photos, videos, songs, code, and other copyrightable works, you don't have to review everything they post (for example, no lawyer has to watch 300 hours of video every minute at YouTube before it goes live). Instead, you allow rightsholders to notify you when they believe their copyrights have been violated and then you are expected to speedily remove the infringement. If you don't, you might still not be liable for your users’ infringement, but you lose access to the quick and easy ‘safe harbor’ provided by law in the event that you are named as part of any copyright lawsuit (and since the average internet company has a lot more money than the average internet user, chances are you will be named in that suit). What you’re not expected to be is the copyright police. And in fact, the EU has a specific Europe-wide law that stops member states from forcing Internet services from having to play this role: the same rule that defines the limits of their liability, the E-Commerce Directive, in the very next article, prohibits a “general obligation to monitor.” That’s to stop countries from saying “you should know that your users are going to break some law, some time, so you should actively be checking on them all the time — and if you don’t, you’re an accomplice to their crimes.” The original version of Article tried to break this deal, by re-writing that second part. Instead of a prohibition on monitoring, it required it, in the form of a mandatory filter.

When the European Parliament rebelled against that language, it was because millions of Europeans had warned them of the dangers of copyright filters. To bypass this outrage, Axel Voss proposed an amendment to the Article that replaced an explicit mention of filters, but rewrote the other part of the E-Commerce directive. By claiming this “removed the filters”, he got his amendment passed — including by gaining votes by MEPs who thought they were striking down Article 13.Voss’s rewrite says that sharing sites are liable unless they take steps to stop that content before it goes online.

So yes, this is about liability, but it's also about filtering. What happens if you strip liability protections from the Internet? It means that services are now legally responsible for everything on their site. Consider a photo-sharing site where millions of photos are posted every hour. There are not enough lawyers -- let alone copyright lawyers -- let alone copyright lawyers who specialise in photography -- alive today to review all those photos before they are permitted to appear online.

Add to that all the specialists who'd have to review every tweet, every video, every Facebook post, every blog post, every game mod and livestream. It takes a fraction of a second to take a photograph, but it might take hours or even days to ensure that everything the photo captures is either in the public domain, properly licensed, or fair dealing. Every photo represents as little as an instant's work, but making it comply with Article 13 represents as much as several weeks' work. There is no way that Article 13's purpose can be satisfied with human labour.

It's strictly true that Axel Voss’s version of Article 13 doesn't mandate filters -- but it does create a liability system that can only be satisfied with filters.

But there’s more: Voss’s stripping of liability protections has Big Tech like YouTube scared, because if the filters aren’t perfect, they will be potentially liable for any infringement that gets past them — and given their billions, that means anyone and everyone might want to get a piece of them. So now, YouTube has started lobbying for the original text, copyright filters and all. That text is still on the table, because the trilogue uses both Voss’ text (liability to get filters) and member states’ proposal (all filters, all the time) as the basis for the negotiation.