"We are discussing with Formula E," Roux told Motorsport.com. "The series' organisers are interested in a venue like Marrakech.

"An African place, the only continent where the series is not established yet, which really appeals to them.

"The constructors are for it, too, because the Moroccan automotive market is growing fast - it is among the few markets in the world with a double-digit yearly growth, after India and China."

Roux believes that hosting a race will be useful for the country as the head of state, Mohammed VI of Morocco, is a big supporter of green technology.

"Hosting Formula E would make a lot of sense for Morocco. Marrakech will host the COP22 in November, which is a big deal here," he said.

"Moreover, His Majesty Mohammed VI is very devoted to clean, new technologies, with many large-scale plans for the country, including the photovoltaic infrastructures in Ouarzazate, which are among the largest in the world."

The city of Marrakech in Morocco has hosted a WTCC race on the 4.6km-long flat street circuit since 2009.

But it was announced last year that, for 2016, the circuit will undergo a major overhaul - with only half of the original track layout to be kept and the length shortened to around 3km.

The country's motorsport history has also seen it host a Moroccan Grand Prix Formula 1 race at the Ain-Diab circuit back in 1958, the only F1 championship race it has held to this day.

Interview by Emmanuel Rolland