By: Brennan Boblett

At their best, cars are deeply personal, intimate objects. They move us to where we want to go, they protect us and our riders along the way. Fundamentally, they represent the freedom to change our scenery, the joy of exploration, the rush of piloting a powerful machine.

But today, the focus of much of the attention in the automotive space is away from the personal, joyous element: Cars that don’t need drivers. Hailing a ride in a car that’s not yours. Optimizing a route to avoid congestion and shave off a minute or two. And even as auto has moved forward, the navigation experience largely hasn’t changed in decades.

We connected with Porsche over this challenge, and the opportunity to reimagine navigation in a way that surprises and delights — a human machine interface that is efficiently designed for drivers, navigating the curves and scenery of the world’s most thrilling drives.

We’re collaborating on a project to create a navigation experience that matches the soulfulness, excitement, and sheer joy of driving.