CES 2016 has officially begun.

The decades-old Consumer Electronics Show is the biggest of its kind, luring more than 150,000 techies, executives and reporters to peruse the innovations in store for 2016.

Virtual reality. Self driving cars. 3D Printing. Drones. Internet of Things and smart, connected everything. If many of the trends highlighted this year at CES come to fruition and strike a chord with consumers, 2016 could be the year that realizes many a flashy technology once reserved for futuristic fiction.

Companies like New York-based, JewelBots View Profile Follow , have already starting to make headlines, as the code-friendly toy company is competing in TechCrunch’s Hardware Battlefield at the event.

Additional NYC wearables companies are also making a splash at the convention, including BioTrak Health View Profile Follow , which created a smart headband to prevent headaches, and BedPhones View Profile Follow , which makes headphones designed to help you sleep.

Other New York companies also trekked to Nevada to participate in the convention, including BrainBit View Profile Follow , Ghostery View Profile Follow , Claim it! View Profile Follow , HookLogic View Profile Follow , and InSensi View Profile Follow . At-home spinning startup, Peloton View Profile We are hiring In the heart of Chelsea, and not too far from our studios, the Peloton office is in a very easy location to get to from anywhere in the city! , will be participating in the expo’s Fitness Tech Summit, and Brooklyn’s goTenna View Profile Follow will let anyone without service at CES easily communicate.

On Thursday, be sure to checkout Arun Sundararajan, NYU Professor of Business, speak at the “Disruptive Innovators: Growing Jobs with Old Regulations” talk. On Friday, you can catch Dr. Jan Plass, NYU Paulette Goddard chair in Digital Media and Learning Sciences, speak at the “Agile Learning: What Developers Can Teach Us” session.

This year, attendants flew in from around the world to partake in the expo, representing as many as 150 countries around the globe.

Companies in attendance hope to join a growing list of world-changing innovations that have made their respective debuts at CES shows over the last half century. Tech standards like the VCR, camcorder, DVD, Xbox, Blu-Ray and HDTV were all publicly announced at the yearly show.

The exhibit runs January 6 through January 9.

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