B&Q Welsh translation gaffe directs shoppers to US Published duration 12 July 2016

Ceredigion shoppers have been told they may have to cross the Atlantic to find their nearest B&Q store - thanks to a Welsh-language translation gaffe.

A Welsh sign at the DIY chain's now-closed Parc-y-Llyn Retail Park store in Llanbadarn Fawr, near Aberystwyth, told shoppers "we have moved".

It then said "you can find...United States" - instead of "us" and used the Welsh for US, "Unol Daleithiau".

B&Q has apologised and said it would be replaced.

image copyright Cambrian News image caption The sign told shoppers: 'We have moved...find us United States'

The Cambrian News took a photograph of the sign before it was removed.

"We're sorry for any confusion caused by the mistake in our sign and we're working to get it removed," a B&Q spokesperson said.