Once upon a time, a man named Phil Anson, who enjoyed rock-climbing in Eldorado Canyon and made a killer burrito, stumbled upon a business idea: He packed his homemade burritos into a cooler to sell to his fellow climbers. And they were good. In 2008 when he debuted the frozen burritos, it was called Phil's Fresh Foods. In early 2009, two more characters enter the scene: Tom Spier and Brendan Synnott, who had just sold off their granola company, Bear Naked. "They thought they could make a lifestyle brand out of the freezer section," Winslow continues, "so they met with Phil, and Tom and Brendan came on board, and they rebranded to Evol Burritos." (The name, in case you're curious, is "love" spelled backwards -- chosen because people really do love these burritos.)