Transcript:

Earl: Hey, big guy! Trff: What? Earl: I mean, Mr. Ex-President-For-Life Bmzklfrpz! Trff: That's better! Earl: Pop, I got an idea I want to run by you. Could be big! Duke: I'm all ears. Earl: You know that little timer on microwave ovens? The one you stare at for three minutes when you're making popcorn? My idea is to push content to that screen, little programming packages to entertain you while you're waiting. I call it Pop-TV. The trick would be to figure out what kind of programming would work... Duke: Three minutes, you say? Earl: Yeah. Duke: Interesting... Earl: You're thinking adult, aren't you? Duke: Yeah, but that's only half the market. What do women do with their three extra minutes?