The alley name will be painted in it on Monday, said Whitney Eichinger, vice president of communications for Bedrock.

"I think it is an incredible gesture that the Shinola Hotel and our developers, the creative side, the team decided to honor the name and the man of Thomas Parker in a very public way," said Elliot Broom, the hotel's general manager. "As a result of this, a lot of people are going to learn a little more about Detroit history than they knew before."

The businesses that will have entrances on the alley are MadCap Coffee Co., which is expected to open next month; florist Posie Atelier, which opens Monday; the Berkley-based juice maker Drought, which opened Dec. 7; the Brakeman beer hall, which is expected to open in spring; and Evening Bar, a craft cocktail and small plates bar that opens later this month.

Lip Bar LLC, a Detroit-based luxury cosmetics company, plans to open a shop in January in the nearby Shinola Annex.

Other retail and food and beverage offerings in the hotel are women's fashion retailer Madewell, which opened in October; fragrance maker Le Labo; Detroit-based clothing retailer Good Neighbor; and Italian restaurant San Morello, which opens Tuesday.

The 130-room hotel, which was announced in September 2016 as part of the Detroit Homecoming event produced by Crain's, is at the corner of Woodward and Grand River avenues across the street from the site of the former J.L. Hudson's department store. It is scheduled to open Jan. 2.

Southfield-based Barton Malow Co. is the general contractor on the project while Detroit-based Kraemer Design Group is the architect. New York City-based Gachot Studios and Architecture also worked on the project. Construction began in January 2017. The Detroit office of engineering firm The Mannik & Smith Group Inc. also worked on the project.

Designed by Baxter, O'Dell & Halpin, the hotel's main building at 1400 Woodward Ave. was built in 1915. Previous occupants included T.B. Rayl Co. Hardware, Robinsons, Meyer Jewelry Co. and Eastern Wig & Hair Co. LLC.