Oklahoma to get new license plates, logo, slogan through rebranding effort

Oklahoma is "better than OK" and Lt. Gov. Matt Pinnell wants everyone to know.

Oklahoma's second-in-command is leading the charge to craft a cohesive brand for Oklahoma that includes a new state logo, slogan and selfie-worthy “Welcome to Oklahoma” signs on major state highways.

Pinnell, who also doubles as the state’s secretary of tourism and branding, also wants to ditch the widely criticized scissor-tailed flycatcher license plates Gov. Mary Fallin unveiled in 2016.

He’s hopeful that a new, uniform brand for Oklahoma can help the state move past its underwhelming, unofficial slogan — "Oklahoma is OK" — a longtime fixture on state license plates.