Paddy Power: “Vegan” - 40s The world's most vegan-friendly burger van features in this latest effort from Paddy Power, as the brand remind punters that mistakes are a part of life. For instance, despite his array of bean burgers and "not dogs", the proprietor scores an own goal when he gives a cheeky sausage to a customer's, erm, vegan dog. Who'd be a food vendor, eh?

Creative Agency: VCCP Ⓟ Ⓦ Creative Director: Kevin Masters / Christine Turner Creative: Paul Kocur / Chris Willis Agency Producer: Monica Domanska Film Production: Rattling Stick Ⓟ Ⓦ Director: Andy McLeod Ⓟ Ⓦ Producer: Stuart Bentham Editor: Eve Ashwell ♀ Ⓟ Ⓦ @ The Assembly Rooms Ⓟ Ⓦ Post Production: Big Buoy Ⓟ Ⓦ