The ‘Tata’ brand has entered the list of Top 100 most valuable global brands, according to the Brand Finance Global 500, 2019 report released at the World Economic Forum in Davos.

Climbing from the 104th to the 86th position this year, Tata is the lone Indian brand in the Top 100.

The total value of Brand Tata increased 37 per cent to $19.5 billion in 2019 from $14.2 billion a year ago.

According to Brand Finance, the increase in the valuation of the brand is thanks to the improved performance of key Tata companies such as Tata Consultancy Services, Tata Motors and Tata Steel.

N Chandrasekaran, Chairman, Tata Sons, said: “This recognition of the strength of our brand will encourage us to drive our businesses in a socially responsible manner globally while continuing to strive for excellence through innovation and entrepreneurship.”

AAA brand

David Haigh, Chief Executive Officer, Brand Finance, said: “The Tata Group has seen an impressive increase in Brand Value in 2019, and have been rewarded by being the only Indian brand within the top 100 most valuable brands in the world.

“This solid increase in Tata Group’s brand value has largely been driven by an outstanding year for TCS, which improved on their Brand Strength and are for the first time rated a AAA brand.”