globalnews.ca – What do $38 bottles of hot dog water (hot dog included) and Gwyneth Paltrow’s lifestyle mega-brand Goop have in common?

Both will be making an appearance at Vancouver’s Stanley Park Pavilion on Saturday.

Paltrow is bringing her controversial wellness brand to the city on the weekend for a summit called In Goop Health, billed as a “mind-expanding day” featuring wellness experts, local chefs and a “goopified Stanley Park Pavilion.”

Tickets for the event cost $400 plus tax, for which attendees can learn about defusing anxiety, changing personal relationships and decoding gut health. Paltrow is also expanding her product line into Canada.

Goop has faced criticism from some medical professionals, who accuse the brand of peddling potentially dangerous products based on bad science.

Earlier this year, the company was forced to pay $145,000 in civil penalties to settle allegations of unscientific claims made about three products, including a $66 vaginally inserted jade egg meant to improve women’s sex lives.

That reputation of selling bogus health products is what caught the attention of Vancouver artist and Hot Dog Water CEO Douglas Bevans — who plans to crash the summit.

You may remember Bevans from his eye-catching prank this summer at Vancouver’s Main Street Car Free Day festival.

Flanked by a “scientist” and a man in a hot dog bodysuit, Bevans presented himself as a health drink entrepreneur and hawked the slickly branded bottles of hot dog water for $37.99.

Look man if this dude can pull this off again and get people to buy 38 dollar bottles of hot dog water AFTER he revealed this was an all a social experiment than I’m absolutely going to one of these festivals and selling “Fit Ab Kool-Aid” for 25 bucks a bottle….fuck this he isn’t going to be the only one cashing on people’s stupidity.