I was never a big fan of gay marriage. Why do gay people need to get married? But it’s over. The gays won. Conservatives and Republicans should give up on this issue and move on.

Rather than read today’s Supreme Court opinions, let’s examine the much more important reason why gays won.

Thirty to forty years ago, gays were seen as disgusting perverts. No one would have ever supported gay marriage. There was a big brouhaha about whether gays should even be allowed to be school teachers.

But what gays did to change all this was that they took over Hollywood. Just about every single popular TV show had one or more cool and sympathetic gay characters. It’s impossible to watch any decent TV today without watching gays. Even TV shows aimed at young people have gay characters in them. Shows like Gossip Girl or Pretty Little Liars. All these gay people on TV creates powerful social proof that convinces everyone that gays are awesome and should have the same “rights” as straights. Only “haters” could be opposed to gays.

If Republicans and conservatives want to take back the country from the liberals, they need to take over Hollywood, remove the gay and liberal messages from the TV shows, and replace them with conservative messages. But don’t hold your breath waiting for this to happen. Conservatives don’t get what they’re doing wrong. They just want to double down on their loser strategies that aren’t working.