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The head of leading Canadian pot producer Canopy Growth Corp. sees the cannabis industry as ripe for “disintegration,” rather than just consolidation.

Bruce Linton, chairman and co-chief executive of Canopy, outlined the somewhat apocalyptic-sounding vision for the future of the business Thursday morning, a day after his company announced they were part of the biggest deal yet in the marijuana industry.

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“I get asked all the time, ‘Is there going to be consolidation?’ I think there’s going to be disintegration,” Linton said during a fireside chat at a cannabis conference in Toronto.



“Disintegration happens when people make promises at valuations that can’t possibly be fulfilled, because they have no off-take agreements, they have no chance of doing anything potentially other than building inventory, and probably a third of the money that’s being doled out isn’t actually ever going to turn into any inventory. And the reason is, like, it doesn’t always work.”