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Russell Simmons, left, and Lucy McIntosh attend the 2016 All Def Movie Awards held in Los Angeles. | AP Photo Russell Simmons endorses Clinton, slams Sanders

Russell Simmons is supporting Hillary Clinton’s bid for president.

The business magnate called Clinton a longtime friend and slammed her rival, Bernie Sanders, as a candidate who is insensitive to African-Americans' hardships and is making promises he can't possible keep.

“I think that Bernie Sanders is overpromising,” Simmons said Friday on CNN. “He’s insensitive to the plight of black people.”

The Def Jam co-founder hailed Clinton as the Democratic candidate with the best chance to win the general election in November and said her policies are realistic.

Sander is “insensitive in a number of ways, and I would get into it if we had time,” Simmons said. “But I think Sen. Clinton has been sensitive, supportive of the progressive agenda, she’s realistic in what she can get done, she’s able to beat the Republican candidate, and I think that Bernie Sanders would not be able to — or could lose — and I don’t wanna take that chance.”

While Sanders has been openly critical of President Barack Obama, Clinton has aligned closely with the president, and black voters have overwhelmingly supported her campaign over Sanders’ — especially in the Southern states that voted on Super Tuesday.

Simmons tweeted early Friday morning that he had spoken with the Vermont senator but determined his platform overstated what it could for under-served communities. He added on CNN that Sanders shrugged off a climate-change issue that Simmons said was caused by the factory farming lobby and poisoning the planet and its people.

Sanders’ insurgent campaign has been built on a progressive agenda heavily focused on income inequality and fueled by grass-roots contributions rather than corporate and lobbyist donations.

After speaking to Bernie Sanders I have decided that he is over stating what he can deliver to underserved communities — Russell Simmons (@UncleRUSH) March 4, 2016

Today I announce my full support for the next president of the United States, @HillaryClinton. #ImWithHer — Russell Simmons (@UncleRUSH) March 4, 2016

Hillary and all traditional candidates accept money from lobbyists without it they are dead Doesn't mean they fully support them — Russell Simmons (@UncleRUSH) March 4, 2016

Yes I believe Hillary will fight the prison industrial complex and the factory farming industry Despite taking their money — Russell Simmons (@UncleRUSH) March 4, 2016

According to Federal Election Commission filings, Simmons donated $1,500 to former Maryland Gov. Martin O’Malley’s campaign in August. O’Malley, however, struggled to gain any traction in the polls and suspended his campaign after a dismal finish in the Feb. 1 Iowa caucuses.

In December, Simmons penned an open letter to Trump, whom he called an old friend, urging him to “[s]top the bulls---. Stop fueling fires of hate. Don’t feed into the rhetoric created by small-minded people.”

“I wish you good luck on your path towards the White House, but as I’m sure you know, our belief systems are polar opposites on many of the issues,” he wrote. “And I will be campaigning rigorously against you. But if you win, I might still accept an invitation to your house to straighten you up every so often.”