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It’s been called publicity war, social media propaganda and a network of advocacy. It depends who is talking which term is used to describe the social media units the Israeli Prime Minister’s Office set up. The mission is to create a network of advocacy for Israel against what many within the Israeli government have termed as social media attacks in a “prolonged and extreme campaign of de-legitimization” of Israel.

The social media units are made up of Israeli university students. In turn for their efforts posting pro-Israel on Twitter, Facebook, and YouTube, the students will receive scholarships. The posts will reflect positive aspects of the Israeli government and being a democratic country.

While to the outside world these posts will appear unguided and spontaneous, the truth is quite the opposite. This social media project places the government behind the curtain as the puppeteer directing what appear to be independently thinking, acting students speaking out.

The Target Audience

The target audience of the social propaganda campaign is the citizens of foreign countries. In a true militaristic organized fashion, Read more…

Source: http://www.topsecretwriters.com/2013/12/israeli-government-secretly-pays-for-pro-israel-twitter-propaganda/