Sometimes silence is golden—so you’d think that members of the Trump family-slash-administration would value it more, given their interior design tastes. But Ivanka Trump just can’t seem to tweet right when it comes to celebrating national holidays that conflict, explicitly or implicitly, with her father’s politics. This time, it was her Black History Month message, in which she “All Lives Matter”–ed her message in support of honoring civil rights icons. (Before that, it was her admiration for Oprah Winfrey’s Golden Globes speech about women’s empowerment and her attempt to celebrate LGBTQ Pride a month before Donald Trump tried to institute a ban on transgender military members.) It seems that no one has reached out with the friendly advice that would vastly improve all of our lives: Ivanka, you really don’t have to tweet.

On Thursday, the beginning of Black History Month, Ivanka Trump tweeted in supposed solidarity with social justice luminaries, but insisted that “we resolve to continue to bring greater equality, dignity, and opportunity to all Americans, regardless of race or background.” It’s the “all” that stuck out, particularly because of its resonance with “All Lives Matter,” the mantra of anti-Black Lives Matter conservatives who undermine BLM’s purpose to call attention to the very fact that black lives routinely don’t seem to matter in the United States. It’s a way of avoiding the structural inequality that BLM opposes—how mass incarceration, poverty, and police brutality all affect black Americans more than others—by saying that true equality doesn’t take race into account at all.

Another reason Twitter users were ready to pounce on Trump’s “all Americans”: It recalls, too, her father’s comments in the wake of the white supremacist march in Charlottesville, Virginia—at which activist Heather Heyer was mowed down—after which he said that there were “very fine people, on both sides.” Yes, it was the ultimate “both sides”–ism or “all lives”–ism not to condemn Nazis, and few are ready to let Trump forget it, despite her history of trying to appear more progressive than her father, especially where feminism is concerned. Ivanka, remember, you don’t have to tweet. And if you do, your tweets really don’t mean much.