A popular Winnipeg pub has removed a racy poster, featuring a drawing of a naked female, after a patron's complaint ignited outrage on social media.

Ben Wickstrom noticed the poster hanging on the wall of "The Pint Public House & Sports Bar" in downtown Winnipeg last week.

The poster features a drawing of a naked woman bending over and reaching for a beer bottle in a fridge under a slogan that reads, "Why men always keep the beer on the bottom shelf."

Wickstrom said the poster sends the wrong message.

"I was offended," he told CTV Winnipeg. "When you see that on the wall, what does it say to women? It says to them, 'You're a sex object. That's your purpose in our society. You're there to go fetch beer for men.'"

He tweeted a photo of the poster and called the pub out, telling them to, "Please do better."

Hey @pintwinnipeg what year is this? Would you put up a picture of a man doing the same thing? Please do better. pic.twitter.com/4ifmmxW4bw — Ben Wickstrom (@benwickstrom) January 17, 2015

Within hours, hundreds of people responded to Wickstrom's tweet, with many agreeing that the poster is inappropriate.

@benwickstrom @pintwinnipeg Thanks so much 4 catching this. Srsly, it's 2015. Can we stop looking at women as a set of body parts already? — Monique Woroniak (@mworoniak) January 17, 2015

Wickstrom said the responses represented a real "cross-section" of Winnipeg, with both men and women chiming in. Then, a day after Wickstrom posted his tweet, the pub responded, tweeting an apology for the poster and promising to remove it.

@benwickstrom You made a good call. Unfortunately, some of these old beer ads are not appropriate and we will be removing the poster. — Pint Winnipeg (@pintwinnipeg) January 18, 2015

@benwickstrom We apologize to all those offended, and we appreciate you reaching out to help us get better. Thanks again. — Pint Winnipeg (@pintwinnipeg) January 18, 2015

Thomas McDonald, the pub's owner, said the poster in question was an old advertisement, and doesn't represent the business.

"Our business plan is to make sure that, whether you're male or female, you can come in and enjoy a pint," he said.

He added that the décor of the pub is meant to showcase the history of sports and beer in a way that everyone can enjoy. Other photos on the wall feature photos of members of Canada's female hockey team and other female Olympians.

Meanwhile, Wickstrom said he's just happy that the pub removed the image.

"It's a very important symbolic thing to have happened," he said. "They took down the picture and it's a more welcoming place for everyone."

Wickstrom said he hopes the incident will serve as a reminder for other businesses to consider the type of atmosphere they create for their customers.

With a report from CTV Winnipeg's Alesia Fieldberg