Aiming to bring positive behavioral change amongst school children towards ROAD SAFETY

India’s population owns 3% of the world's vehicles, yet the country accounts for an astounding 11% of global road accidents.

National Crime Records Bureau shows that almost 43 children die in road accidents across the country each day and the children below the age of 18 years who die in road accidents make up 10.5 percent of all fatalities.Children are the most vulnerable of all road traffic users. Non-wearing of Seat-belts resulted in 5,638 deaths (3.7%) in Road Accidents in India in 2016. Seatbelt wearing rate in India is a poor 26 percent, states a 2015 WHO report on safety. It is imperative that along with a regulation change, awareness programs be conducted.

ZF being a leader in safety technology and road safety being its priority; ZF sees a responsibility to educate society on how to be safe road users. With a goal to educate drivers of tomorrow and help them to understand the principles of road safety from a young age, ZF launched the Safety Bunny campaign. The Safety bunny is the campaign’s ambassador – making learning fun and interesting as it focuses on the needs of being vigilant and cautious on the road. Being well received in other regions, it is launched for the very first time in India to bring awareness among the younger crowd of the country.The main aim is to bring positive behavioral change amongst school children towards ROAD SAFETY. Our employees were also encouraged to get involved in promoting safety for their own children.