Sometimes, being a woman can be tough. Painfully nauseous periods, carrying and birthing children, bras that stab you in the back, bras in general… Oh, if only men would know what we go through. Well, now a bra company’s CEO is giving his male employees a taste of what it’s like to be a woman.

PrimaDonna CEO Ignace Van Doorselaere, makes his male employees wear fake boobs, so they’d experience what it’s like to be a woman. “There is only one way for a man to realize what an E-cup feels like, and that is having an E-cup,” he says. So, since the average E-cup weighs around 2.2-3.5 lbs (1-1.5kg) per breast, Doorselaere makes his employees wear weights hung around their necks. And when the fake breasts start to hurt their backs and necks, is when they understand how important good support is…

“Good support is important. Everybody at PrimaDonna knows that now,” Doorselaere says.

More info: primadonna.eu (h/t: good)

“There is only one way for a man to realize what an E-cup feels like” says CEO Ignace Van Doorselaere

By wearing it!

So he made his male employees wear these fake boobs to work

They weigh 2.2-3.5 lbs (1-1.5kg) per breast just like real E-cups

“It hurts your back”

And leaves painful red marks

Yes, there are some fun moments

But you have to walk a mile in women’s shoes to understand what it’s like

Doorselaere invites you to try it yourself, what do you say?

Watch the full video below