Chinese e-commerce giant JD.com is setting up Blockchain to follow the chain. supply of meat sales.

JD stated that customers will be able to monitor their meat from the farm in Australia where she was raised, right up to their home. When the system becomes operational later this spring, customers will be able to check how the meat has been raised, slaughtered and transported. The tracking system is the result of a partnership with Australian beef producer HW Greenham & Sons Pty Ltd.

In China, counterfeit products "often go unnoticed". In August 2016, 319 pigs contaminated with banned drugs, including salbutamol and clenbuterol, were found in southeastern China. Blockchain technology provides a solution to increase consumer confidence because it helps to verify the origin of the meat in seconds.

JD Chief Technology Officer Chen Zhang said the new Blockchain system will reassure consumers. they bought "safe and reliable products for their families."

"Consumers in China do not just want quality imported products, they want to know how they can trust and where their food comes from and Blockchain has also proven itself to food suppliers who, in addition to improving consumer confidence, can use the distributed accounting system to track the origin of foodborne illness, like salmonella. This more accurate tracking method would allow suppliers to quickly locate the source of contaminated products and could reduce food waste during the recall process.

Last year, the American giant Walmart teamed up with IBM to build a Blockchain platform on which they could identify and remove recalled foods from their list of products. JD, Walmart and IBM are all members of China's Blockchain Food Safety Alliance, along with Tsinghua University, according to Business Insider.