Ajay Devgn's pan masala ad slogan 'Bolo Zuban Kesari' is so popular that it has been used as a meme for almost all occasions, and we have all poked fun at it, haven’t we? But this has apparently landed Ajay Devgn in trouble.

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A 40-year-old man named Nanakram is a an Ajay Devgn fan and he says he has been using the same product that the actor endorses, but now, he has cancer and he has realised that tobacco has an adverse effect on life.

So, this man from Rajasthan has made a public appeal to Ajay Devgn to stop endorsing tobacco products in the interest of society.

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He has circulated nearly 1000 pamphlets in which he has asked Ajay Devgn as to how much he and his family chews tobacco. The pamphlets have been pasted on the walls in Sanganer, Jagatpura and nearby areas of the city.

This requires a cancer patient fan to appeal? Shameless celebrities don't know tobacco causes cancer & pan masala spits and stains in public places do not add glory to Swachhta of Bharat?

Ofcourse they know everything, but money is God for them. @ajaydevgn — Chowkidar अंशुमान 🇮🇳 (@India_1st) May 6, 2019

“My father Nanakram Meena started chewing tobacco a few years ago and was using the same brand for which Devgn does the advertisement. My father was impressed by Devgn but when he was diagnosed with cancer, he felt that such a big star should not advertise for these kind of products,” Dinesh Meena, the patients son told PTI.

Respected @ajaydevgn Sir.

Yesterday i read an article about your tobacco campaign . You are youth icon & roll model for us. Due to your advt effect your fans eat tobaccos & many of them suffering from cancer. I appeal to you please stop this advt For society @KajolAtUN — Sudarshan Avhad (@achiever_Sudar) May 6, 2019

In the pamphlet, Nanakram said that advertisements of things like liquor, cigarette and tobacco were harmful and that actors should not promote these things. A father of two children, Nanakram, who used to run a tea-stall earlier, cannot speak and runs the family by selling milk at home in Sanganer town of Jaipur.

@ajaydevgn my sincere request to you..please do not promote for a product of cancer#Vimal.. — Shahbaz Ali (@ThisIsShbzAli) May 5, 2019

In a country where Bollywood stars are considered demi-gods, why wouldn’t a brand use their enormous popularity to endorse their products? And these celebs also earn exorbitant amounts of money for that. From Priyanka Chopra to Ajay Devgn, a lot of celebs have been a part of surrogate advertising, a form of advertising which indirectly promotes banned products. For the uninitiated, all kinds of advertising of tobacco products (direct and indirect) are prohibited under section 5 of the Cigarettes and Other Tobacco Products Act.