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Jawbone UNVEILS the UP Platform

Ten Best-In-Class Services Now Integrated with UP; Open API Coming Soon



SAN FRANCISCO – Apr. 30, 2013 – Jawbone® today announced its UP® Platform for iOS and unveiled 10 apps that have integrated with UP, the wristband and app system that helps you know yourself so that you can make smarter choices and feel your best. Jawbone also announced it will soon open the API for others to integrate services with UP or build entirely new experiences.



Jawbone teamed up with a variety of lifestyle, workout, food and other health tracking services, so you can get the most out of the apps you already love and discover new ones, to complement your UP experience. Beginning today, the UP app version 2.5 for iOS enables you to integrate any of these 10 best-in-class services: IFTTT, LoseIt!, Maxwell Health, MapMyFitness, MyFitnessPal, Notch, RunKeeper, Sleepio, Wello and Withings. For example, now you can:



· Log a run or bike ride with RunKeeper or MapMyFitness, and view your workout data in UP, including maps of your route, to see how last night's sleep may have impacted your speed or distance.

· Step on your Withings scale and automatically import your weight into UP, to track it in the context of how you sleep, eat and move, and get support from your UP teammates as you work toward your goal.

· Create nudges using IFTTT based on your UP activity, like texting you to go for a run if the weather is sunny, or tweeting at your workout partner when you reach 15,000 steps.

· Complete a workout with a personal trainer in your home or hotel room using Wello, and log the workout directly into UP.



Once connected with an app through UP, you can view your activity from UP and any partner app in your feed, lifeline, and trends. You can also use your UP data in selected apps – including things like detailed sleep and movement data, your food or even your mood – to make those experiences even richer.



"UP is about knowing yourself," said Travis Bogard, Vice President of Product Management and Strategy at Jawbone. "The platform allows our community to create extremely personal experiences tailored to their lifestyles and goals, and enhance the apps they're already using. And, our unique approach to building an API with bi-directional data sharing benefits developers and partners as they seek to reach new customers and design experiences that weren't before possible. The UP platform is another step in building a broader ecosystem that helps people everywhere live healthier lives."