Ever wondered what Gwyneth Paltrow’s nether regions smell like? No, us neither, but in new, wild, news beamed down from Goop World, the brand has launched a candle entitled “This Smells Like My Vagina”.

Following on from a long-discussed trail of occasionally questionable Goop products – jade eggs and charcoal body scrub towels included – the candle contains notes of geranium, citrusy bergamot, cedar and Damask rose, a scent the website describes as “funny, gorgeous, sexy, and beautifully unexpected”. An understatement by all accounts, but the candle (which retails at $75 or £58) has already sold out.

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The candle is a product of a partnership between Heretic, whose perfumer Douglas Little is inspired by nature, and Paltrow: “We sit on the floor and geek out on fragrance,” Paltrow has said about the collaboration.

A precursor to the highly anticipated new Netflix documentary, The Goop Lab, which promises to be full of orgasms and psychedelics, the new product sets the tone for the world we will soon be immersed in, albeit on Netflix: Paltrow's world.

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