Real estate agents make it a point to have homes look attractive in photographs, knowing that good photography can make a huge difference, but the people at animal rescue shelters often settle for second-rate photographs of the dogs they’re trying to find homes for. Professional pet photographer Teresa Berg of Dallas, Texas realized that countless dogs are likely euthanized each year simply due to bad photography, and decided to make a difference. Several years ago she started doing shoots for a pet shelter free of charge, and helped increase the adoption rates there by 100%



Here are some before and after shots, with the shelters’ old shots on the left and Berg’s photographs on the right:

Berg is also working to encourage other pet photographers to donate their services, and is helping to train animal shelter employees in how to make better photographs.

(via Jezebel via PopPhoto)