Snoop Dogg named to headline new Coachella Valley event

Looks like Snoop Dogg is slated to return to the desert this spring to perform at the inaugural Coachella Valley Wind-Up.

According to Snoop’s website, he is scheduled to perform Thursdays, April 14 and 28, in La Quinta. The event would be held at the proposed Saxony Convention Center at 79315 Highway 111.

The event website mentions the facility “can only accommodate 10,300 of the over 100,000 people visiting the valley each of the three weekends.”

It sounds like the event is banking on drawing from the visitors in town for two Coachella Valley Music and Art Festival’s April 15-17 and 22-24, and the Stagecoach country music festival April 29-May 1.

Snoop has performed in the valley before, headlining with Dr. Dre in 2012 at the Coachella festival in Indio, alongside the infamous hologram of Tupac. He also wrapped up his North American tour in 2014 with a short sold-out solo show at Fantasy Springs Resort Casino in Indio.

A performer for Wind-Up’s second weekend on April 21 has not been announced. The website only listed “5 World Renowned EDM Artists.”

The event is slated to run from 9:30 p.m. to 4:30 a.m. with $95 general admission tickets and $495 VIP tickets for access to a mezzanine/balcony area with catering and an open bar.

The Saxony Convention Center, planned to take over a long-vacant Sam's Club in La Quinta, still has some work to do over the next six months to host these music events. The organizers have yet to obtain the necessary permits, according to city and sheriff's officials.