The streaming stick market is apparently heating up. Google, Microsoft, and Amazon all have entrants in this space, and if a new Kickstarter appeal succeeds, there will soon be a Firefox OS stick getting in on the action.

Inspired by the Chromecast, the Matchstick will plug into your TV using HDMI, connect to devices locally using Wi-Fi, and be used as a streaming media platform. Unlike Chromecast, however, Matchstick will use the open source Firefox OS as its base, making it readily accessible to developers who will be able to build HTML apps for Matchstick that leverage open Web technologies.

The developers hope it will deliver what they wanted Chromecast to achieve: any content on any HD screen, anywhere, any time. They've put together an SDK for both sending apps (that run on phones or PCs to transmit content to the Matchstick) and receiver apps (that run on the Matchstick itself).

The Kickstarter appeal is aiming to raise $100,000 in the next month to get the Matchstick built. In addition to using open source software, Matchstick's creators will publish all the schematics and design for the stick's hardware, in principle enabling others to build similar devices themselves.