By Lisa Utzschneider, Senior Vice President, Sales, Americas

Honda has joined as the presenting sponsor of the highly anticipated sixth season of Community, premiering exclusively on Yahoo Screen on March 17. As part of a one-year, online video upfront program Honda will have several integrations in Community as well as pre-roll video ads on new episodes and series highlights. Additionally, Honda will run premium display and audience advertising across our extended network throughout the year.

Through video advertising on Yahoo Screen across desktop, mobile, and connected TVs, Honda can connect and engage with viewers throughout Community. In an upcoming episode, the redesigned Honda CR-V will appear within the show. Targeted advertising across Yahoo Screen and additional Yahoo properties will allow Honda to reach, engage, and activate in-market and in-segment buyers.

Community has been ranked as one of the most inventive and original half-hours on television. The ensemble comedy centers around a tight-knit group of friends who all met at what is possibly the world’s worst educational institution - Greendale Community College. Cast members include Joel McHale, Gillian Jacobs, Danny Pudi, Alison Brie, Jim Rash, Ken Jeong, Paget Brewster and Keith David. The 13-episode season is a Krasnoff-Foster Entertainment and Harmonious Claptrap production, in association with Universal Television and Sony Pictures Television.