Our goal has always been to create products that are simple, helpful, and intuitive. It’s no different with privacy and security: managing your data should be just as easy as making a restaurant reservation, or using Maps to find the fastest way back home.

Earlier this year, we started rolling out more ways for you to protect your data, including making our controls easier to access, new ways to use Google apps with Incognito mode, and options to automatically delete data like your Location History, searches, and other activity with Google.

Making these controls consistent across our core products will help them become more familiar, and we hope, even easier to use. Today, we’re sharing a few more updates on our progress toward this goal.