Humans will never stop inventing new ways to actually get people out of bed.

Leaving the comfort of a cozy bed is never easy, especially when that snooze button on your alarm is just far too easy to push. But a new alarm called the Ruggie forces sleepy people to physically get out of bed to shut it off — and there's no snooze button, which actually sounds a bit cruel.

The alarm will only shut off if you rest both of your feet on its memory foam padding for a full three seconds, which means you have to physically get out of bed in order to deactivate the annoying beep. And there's no snoozing, so simply tapping the alarm won't work.

Additionally, once you're out of bed and the alarm is off, the rug will play customizable speeches or funny sayings to make it worthwhile. Or maybe just encouragement to not get back into bed.

The Ruggie is currently raising funding on Kickstarter, and has already surpassed its goal of $36,113 with 54 days to go. At the time of writing, Ruggie has already raised $42,000.

Backing starts at $59, but the company plans to sell the unit at retail for $99.

Unfortunately, the Kickstarter video didn't have a great demo so we can't get a feel for what the alarm clock sounds like, but it does seem like a great way to actually get you out of bed. Or maybe you'd rather the smell croissants.

[H/T: Huffington Post]