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Primark has been spoiling us recently with a number of exciting and affordable new ranges.

There's been a gorgeous new wedding collection, a great selection of World Book Day costumes and of course the hugely popular Harry Potter range .

But one shopper thought the bargain chain had come up with another new fashion idea, and it was rather unusual

The shopper posted a photo of a weird sign in the Newcastle branch, and he joked it left him rather disappointed when he realised it wasn't what he first thought.

(Image: beaverplum/REDDIT)

The sign, which points downstairs on an escalator, says MENS lingerie.

Obviously the lack of apostrophe is a bit of a giveaway, but at a quick glance it isn't that obvious.

He shared the photo on Reddit alongside the message: "Imagine my disappointment after following this sign in Primark".

And he wasn't the only one to find the sign rather funny, and there have been hundreds of comments on the post.

(Image: PA)

One commenter wrote: "I know I wouldn't look good in a little lacy number."

Another man added: "So what, We can't be sexy now?"

One joked: "Not one shop will take my line of hand made, crochet ball-bras. Not a one of them."