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Top 10 Things I Learned at the 2010 Internet Summit

Your brand is what your customer remembers about you when you aren’t in front of them! Smart social media advertising is “brand-lite”, has a little bit of mystery and includes participation. Never have fake material in your social media campaign!! Walmart paid someone to write a blog about visiting all the Walmarts in the US, and the backlash was nasty and did more damage than good. Retail seems to be exploding through social media campaigns! $1 given to social media pay for itself over and over, but money put toward ads (TV, magazine, etc.) is a one-time deal. Everyone should check out what the State of Arkansas has done with Gowalla. Mobile is a boomin’ and 1/3 of the top grossing apps for the iPhone are free! Emotion moves consumers from decision to action so we have to engage people emotionally on social media platforms, as well. When starting a social media campaign for a company, make sure you know the rules: always talk to the company lawyers! Then create a social media policy for you and other employees. Top 3 reasons companies feel they need social media: increased awareness, increase traffic to their website and a more favorable perception of the company and their products.

I learned so much beyond this top 10 so feel free to email me at bailey@stepaheadinc.com or tweet me @ebailey126 to ask me any questions!