The infamous photo of the alleged 9/11 mastermind, with chest and back hair spilling out of his white T-shirt, was taken after he was captured in Pakistan in 2003. The cosmetics company used it alongside the caption: "That hair will not shed itself," The Daily Sabah website reports. But the company which created the advert is keen to point out he was chosen for his profuse body hair, not his terrorist activities. "We didn't know that he was a terrorist," company representative Mehmet Can Yildiz tells the Hurriyet Daily News. "The guy is quite hairy, so we thought his body was a good fit for our ad." He says the picture was taken from a social networking site, where it had been used several times alongside amusing captions.