The Oculus Rift was pretty much a consumer darling since its inception. Launching on Kickstarter, fans quickly rallied around the device and the company that was trying to make it. However, upon the news that Facebook had purchased Oculus, that love turned to fear and sometimes anger.

Here was a device that promised openness and freedom, which had just been gobbled up by the soulless Facebook. Things turned around though, and the fears largely dissipated once Oculus showed what they were doing. However, many still wonder if the endless ads of Facebook will make their way to the Oculus Rift.

If Facebook’s head of ads and Pages, Andrew Bosworth has his way then it most certainly will. In an interview with CNN Money Bosworth was asked if the Oculus Rift should be used to sell us things, essentially asking if ads would be a part of the experience.

“That experience should include ads,” says Bowsworth. “Because life includes ads. So to not have ads would make it less lifelike.” Of course, looking at his job title this answer isn’t too surprising, and Bosworth seems to know it, finishing his statement with “But then again, I’m an ads guy.”

The fear of ads on the Oculus Rift has been strong since the Facebook acquisition, but most assured gamers that any ads would be unintrusive, and likely separate from the gaming environment. They would mostly be relegated to storefronts or in social aspects of the headset, rather than inside the games themselves. Bosworth doesn’t say exactly where the ads should be, but it seems like they’ll be there one way or another.