Today, we launched the first Kin earn and spend experiences inside of Kik (what we’ve been calling IPLv2). A few things to note:

This experience is limited to 10,000 Kik power users. Because of scalability challenges with Ethereum — CryptoKitties actually impacted this launch — we are planning to roll out product slowly to our userbase in a way that won’t negatively affect user experience.

This experience is entirely on-chain, and all transactions will be logged on the Ethereum blockchain.

Kik will initially be subsidizing transaction fees.

This product is being pushed to users 18+. In the short-term, we will first rollout Kin to users who are 18+ (18+ users comprise two-thirds of our userbase). Long-term, we plan to have Kin accessible to all Kik users (and other digital services beyond Kik).

Users will have a Kin wallet, which will be introduced by the Kik Team bot (more details on the onboarding flow here). There will be two earn opportunities (stickers and polls) and one spend experience (stickers). One brand that will be involved in the poll earning opportunities is Sperry.

If you have feedback or you think you have the next big Kin idea, please let us know in our community channels — Reddit, Telegram, and Twitter. And for more on the design aspects of IPLv2, please check out this blog post by our design team.