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Southwest Airlines announced it will add live concerts to its in-flight entertainment.

The airline released a video advertising the new amenity, but social media is not excited.

One user asked how he could opt out, and another responded the answer was to pay $100 more and choose another airline.

I’m aware of the Southwest Airlines concert in the sky atrocity. — Jon Wurster (@jonwurster) October 27, 2017

Literally, everyone: can you lower the cost of flights?

Southwest: Nah but you can have a concert.

Us: can you lower the cost of flights? https://t.co/fgKejaWTT2 — Kareli Lizárraga (@CurlyLasagna) October 27, 2017

what fresh Hell is this? https://t.co/EIxOYAkRmU — Jake Tapper (@jaketapper) October 27, 2017

The airline has been doing the "pop-up concerts" since 2011 but now has decided to boost the idea and make it more common.

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