Her exotic heritage and individual look has made her one of Australia's most in-demand models and earned her a David Jones ambassador role to boot.

And now Jessica Gomes is using her star power and blessed physicality to spearhead sportswear label, The Upside's Be You body image campaign.

The 29-year-old beauty shines in the uber-cool shoot, displaying her famous curves and toned limbs in a series of different looks from Jodhi Meares' leisurewear label.

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Embracing her body: Australian model, Jessica Gomes stars in The Upside's Be You body image campaign wearing a series of form-fitting ensembles

Revealing a taut tummy in a black and white polka dot sports bra and matching tights, Jess wore the same ensemble on the David Jones runway last month.

Standing to the side, the Portuguese and Chinese Australian pulled a Nineties-esque pose, resting her hand son her lower back to push out her chest and derriere.

Turning her head towards the lens, Jess gazes earnestly into the camera, which was in the hands of fashion photographer Steven Chee.

In another shot, she looks rather tough, posing in a pair of brown, leather boxing gloves.

Facing front-on, she kicks her right leg out, displaying the python print on her running shorts, which she paired with a black muscle T-shirt emblazoned, 'The Upside.'

Knock out! In another shot, she looks rather tough, posing in a pair of brown, leather boxing gloves

Pouting sternly, the gorgeous brunette radiates an olive glow, and her chocolate mane glistens as it falls down her front.

Joining her in the campaign is world renowned stylist and General Pants Co. design director, Pip Edwards, ironwoman Courtney Hancock, ballet dancer Vivienne Wong and model Laura Wells.

The mesmerising troupe of women come together in a gorgeous group shot, wearing a mash of leopard print pieces in chocolate and khaki shades, with a splash of black.

In a short clip to coincide with the campaign's launch, Jessica described her struggle as a young multicultural woman growing up in Australia.

Role models: Joining her in the campaign is world renowned stylist and General Pants Co. design director, Pip Edwards, ironwoman Courtney Hancock, ballet dancer Vivienne Wong and model Laura Wells

Admitting that she had trouble accepting her mixed heritage, nowadays she's never felt more comfortable in her own skin.

'I just feel lucky that I'm a part of this change now and I can really embrace my culture,' she said of the Be You initiative.

I didn't really like the fact that I was different... I really wanted to be blonde-haired and blue-eyed and I just wanted to fit in.'

Despite her struggle, Jess admits that she wouldn't change those past feelings for the world.

'I don't regret going through that because it made me who I am today - it made me strong.'