The sheep farmers of Australia would like to thank all the vegans who complained about Meat and Livestock Australia's latest effort to convince us to eat lamb on Australia Day.

Making Operation Boomerang our most complained about ad is wonderful publicity.

A word of comfort here for such vegans: of all the things that might happen to you in Brooklyn, I wouldn't worry too much about having your kale torched by commandos.

I intended to join in the Australia Day fun by explaining that the lamb ads had actually pulled the wool over Australians' eyes – but facts have got in the way of what is still a good story.