PRYOR — Starting out as an ammunition plant during World War II, the MidAmerica Industrial Park has always been about manufacturing. And it still is, serving as the home for more than 80 employers.

But in the 21st century, it takes more than available land and in-place utilities to attract manufacturers. Companies are looking for places that will help them recruit top-notch employees.

“Experts will tell you, the ‘sense of place’ is now more important than ever as a key to success,’” said Dave Stewart, the industrial park’s chief administrative officer. “Demographics of all ages are drawn to areas that provide the amenities of a big city but with the affordability and convenience of a community.”

The park, sprawling across more than 9,000 acres between Pryor and Chouteau, broke ground Thursday afternoon on a new multi-use development called “The District,” combining retailers, housing and public recreation areas.

For the first time, the MidAmerica Industrial Park will become a place to work and live, not just work.

“We have the opportunity to build something that is absolutely incredible,” said Doug Harris, the CEO of a manufacturing company already located at the park.