But we know that underage use endangers this incredible opportunity. That is why we have taken aggressive action and support the FDA’s recent draft guidance. And it is why we urge government agencies across the country to act against counterfeit, knockoff and other illegal vapor products, which are often made with unknown ingredients, with unknown quality standards, and with youth-appealing flavors and packaging.

As we take these measures, we actively listen to our critics to learn from them. It is important that we also address some basic factual misconceptions and inaccurate statements.

First, we have never marketed to anyone underage. We fully recognize that while some of our earliest marketing did not accurately represent our goal (the often cited 2015 campaign that ran for only five months and did not meaningfully impact sales), our current marketing leaves no doubt about what our company was founded to do -- improve the lives of the world’s one billion adult smokers and eliminate combustible cigarettes. Our current advertising features testimonials from former adult smokers who made the switch off combustible tobacco with the JUUL device, and this campaign is targeted at adult smokers age 35 and up.