Trump gets Father's Day greeting from Florida Democrats

Democrats in one of the country’s most important battleground states are wishing Donald Trump an unhappy Father’s Day.

The Florida Democratic Party is going up with four 30-second television and digital ads this weekend that use the presumptive Republican nominee’s own words against him, painting him as offensively old-fashioned.

“This Father’s Day, the Florida Democratic Party wanted to bring you four examples of fatherly wisdom Donald Trump has offered America,” said spokesman Max Steele. “While Trump’s tips on dating, relationships, and married life may sound out of another era, he’d be the first to remind you he has a ‘very good brain.’"

Each of the spots features cheerful music and retro clips of families and young people interspersed with a photo of Trump. “Here’s some wholesome father-daughter advice from our presumptive Republican nominee for President of the United States, Donald Trump,” they say.

The first clip continues: “Tip #1: Be a dutiful wife! As Donald says, ‘when I come home and dinner’s not ready, I go through the roof.’"

The second tip: “Only date attractive people! As Donald says, ‘it doesn’t matter what they write, as long as you’ve got a beautiful piece of [bleep]."

The third: “Be resilient! As Donald says, ‘you’ve got to treat women like [bleep]."

And the fourth: “Be as uninvolved with your children as possible! As Donald says, ‘I don’t do anything to take care of them. I supply funds and the women take care of the kids.’"

Spots like these — produced by the Miami-based Bush|Renz, which usually focuses on luxury brands rather than political work — are aimed at driving up Trump’s historic negatives among women in a state the he will likely need on his side in order to win come November.

“Donald Trump demonstrates a bizarre commitment to a retro mindset, including his ideas on women,” said Gerard Bush, the creative director for the ads. “We placed Donald Trump’s own words squarely within the context of the 1950s, an era which he seems to romanticize — a time when America wasn’t so great for just about every imaginable minority group in this country."

