At the conclusion of the 2017 season, 26 teams will have played in London since the inception of the London Games Series in 2007. Since that time, the NFL has achieved accelerated growth in the UK. Sunday viewership of NFL games has more than doubled and the Super Bowl audience has increased more than 75 percent. This season, the NFL is on pace to reach a record number of unique TV viewers in the UK. The league also has developed new and stronger business partnerships and, according to internal research, has a UK fan base of more than 13 million, including close to four million avid fans.