It’s big. It’s blue. Did I mention that it’s big?

While most of Buffalo was watching the Bills game, a work crew began to skin the “six pack” of grain silos at RiverWorks, The work has the mark of Earl Ketry (Pearl Street, Pan Am Brewery, etc) all over it. Earl is the type of guy who believes that you have to go big or go home. Earl is also the type of guy who is a big fan of establishing key strategic relationships. Over the years he has teamed up with Labatt (US headquarters in Buffalo) to create a lot of hype around his projects.

I was once told that Earl’s local endeavors, when pooled together, position the beer mogul as Labatt’s largest restaurant client in the country. Just this past year Earl managed to create a home for the Labatt Pond Hockey tournament at RiverWorks, which helps to solidify the relationship between the two. Now that relationship has produced significant branding, as the giant Labatt Blue six pack towers over RiverWorks.

As I took these photos, boaters circled the waters of the Buffalo River documenting the accomplishment and shouting “awesome!” The image below helps to give it some scale – check out the kayakers ogling the blue creation from the Buffalo River.

Buffalo was recently ranked as a top tier city for quality of life standards (see here). Once RiverWorks opens, there’s going to be just one more reason to enjoy our waterfront, which is one of the greatest assets that we have and is now contributing to the rebirth of Buffalo more than ever. The partnership between Labatt and RiverWorks will ensure that this development project stays strong for years to come, providing visitors with ice skating, curling, concerts, a passive beach, a brewery, and a bunch of other amenities that have yet to be disclosed.