Artists will often say that they won't endorse a product that they wouldn't personally use themselves. But true artists won't endorse a product unless they're willing to perform their own art in its name. So Hawaiian singing sensation Bruno Mars and co-Smeezington Philip Lawrence (recognizable as the "Omigod, this is great!" guy from the "Lazy Song" video) put their money where their Sour Cream & Onion Popchips are—also where there mouth is—in this new viral ad for the snacky foodstuff. "Sour cream and onion / I love the way you taste," the duo croon. "Sour cream and onion / I WANT YOU ALL OVER MY FACE!!!" Hard to argue with that.

[Billboard]