Times Staff Writer

Publix and Instacart are launching same-day grocery delivery across all Publix locations. Prompted by customer demand, the newly-expanded service will be fully rolled out by 2020.

"The overwhelming response of our customers has proven that Instacart and Publix are a strong and dynamic team," Laurie Douglas, chief information officer, said in a release.

Instacart already delivers same-day orders from Publix stores in 107 zip codes in Tampa Bay, a large swath of Pinellas and Hillsborough counties. The Florida portion of the new expansion will begin over the next five months, but Instacart did not have specific dates for any Tampa Bay expansion.

Previous coverage: Instacart expands into Tampa Bay to deliver Publix groceries and more

Publix delivery via Instacart is also available in some stores in Georgia, South Carolina, North Carolina and Tennessee. The expansion will add more delivery to these states, as well as Alabama and Virginia.

The San Francisco-based delivery company began working with Publix in July 2016 in a few Miami neighborhoods. Instacart broke into the Tampa Bay market in October 2016. Instacart also delivers items from Costco, Total Wine & More, Petco, Whole Foods and ABC Fine Wine & Spirits to Tampa Bay.

While other grocery delivery apps also pick up from Publix, Instacart is the only service Publix officially collaborates with.

The expansion is the latest in a surge of grocery delivery services. Amazon Prime Now, WeDeliverGroceries.com, Shipt and Google Express also deliver to the Tampa Bay area, some with same-day delivery.

To see if Instacart delivery for Publix is available near you, check your zip code here: https://delivery.publix.com. Orders, which must be a minimum of $10, can be made through delivery.publix.com, instacart.com or the Instacart mobile app. Instacart does not deliver gift cards, tobacco or prescriptions.

Contact Malena Carollo at mcarollo@tampabay.com or (727) 892-2249. Follow @malenacarollo on Twitter.