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Gamefly has announced the launch of its new streaming service, which is backed by its recent acquisition of Israel-based cloud gaming platform Playcast.

"We’re excited to offer the GameFly streaming service worldwide with Playcast’s market ready and scalable technology," Gamefly CEO David Hodess said.

"This represents the perfect evolution of GameFly by extending its mission of providing the highest quality video games available to gamers however they want to play. We are also very pleased to launch on Amazon Fire TV to make the service available to US consumers."

The streaming service will be exclusive to Amazon Fire TV for its initial run.

"We are thrilled to offer Amazon Fire TV customers exclusive access to GameFly’s streaming service," vice president of Amazon Appstore Steve Rabunchin stated.

"Amazon Fire TV’s quad core processor can enable powerful streaming of GameFly’s top quality gaming content, which was previously only available on high powered PC’s or consoles."

Gamefly was founded in 2002 as a discs by post rental service.