It may not have been the most anticipated cool-gadget launch of the season, but the new smartphones unveiled by Sharp Corp. on Monday got some healthy buzz for their unique screen design.

The Aquos Crystal series, developed by Sharp together with SoftBank Corp., boasts a "frameless" display with a screen that goes from edge to edge. The five-inch screen model will be available in Japan on Aug. 29, and will be launched in the U.S. by Sprint Corp. later this year.

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