The UK's consumption of fish in 2011 has already matched the amount its seas can supply in a year, campaigners said. Research from thinktank the New Economics Foundation and the Ocean2012 campaign suggested the amount of fish eaten in the UK was almost double that fished from British waters. Annual fish supplies from UK seas can satisfy demand for 196 days, which means if the UK were to rely only on its own fisheries, stocks would have run out today. The report, which came as the EU set out proposals for reforms to fisheries policy, called for fishing capacity to be reduced. The campaigners are calling for responsible consumption to be promoted to EU consumers and measures which ensure sustainable fishing outside Europe's waters.