Emirates airline has announced its first major fare sale of the year.

From January 10 until the 22nd, travellers can book flights valid until November 30 for fares as low as AED 1,000.

Fares to a number of European destinations within a 5 hour flight can be bought for under AED 2,000; fares to the UK as well as the Philippines are as low AED 1985.

The sale also carries discounts on business class seats with discounts on flights to New York bringing fares to as low as AED 16,925

The fare sale is meant to invite travellers to make holiday plans early and more frequently.

As Emirates continues to grow its operations, low margins continue to threaten the airline’s profits forcing it to attract more volume to offset the decline.

For the six months from April to September, Emirates saw a 3% percent uptick in passengers flow, causing a 10 percent increase in revenues; profit however declined by 86 percent.