It feels great and rewarding knowing that someone decided to spend their retirement party at your venue. Or they decided to drop by on the day of their wedding for some cool pictures. Seeing people celebrate special occasions or companies (big and small) having team building activities while axe throwing feels great.

Why is axe throwing not as big in the US as it is in Canada?

Mainly because we're just getting started. In about 2-3 years, as we grow to different regions in the US, I have a feeling Bad Axe Throwing will make the sport of axe throwing much bigger in the US than in Canada.

Tell me, why does Southern Ontario have so many Axe Throwing Centers?

A lot try to replicate the success we've had with Bad Axe Throwing. It's also a very popular activity here. You combine that with the fact that we have a strong economy with 12 million people living here, there's a big demand for it.

Do you have plans to expand to more locations in Canada and the US?

Oh definitely. We're not even close to stopping. The toughest part is finding the right location, in the right cities, that fit within our business model. We're currently working with real-estate agents in a few cities in the US right now. We're working hard on expansion at the moment.

Where in Canada might you be opening new locations?

Canada is currently over-saturated. We see other companies trying to open up but they're struggling because Bad Axe Throwing has such a strong name. We're even ranked #1 on TripAdvisor for Fun & Games in Toronto, Canada's biggest city. I think we might open 1-2 more locations in Canada.

Where in the US might you be opening new locations?

We're focused on looking in California right now. We've got such great feedback from folks in Cali, we think it'll be a great fit.

How do you choose where to open new locations?

A lot of research goes into where we open. We look at a lot of factors in demographics, history and culture. Some places have such different vibes where axe throwing simply wouldn't be a good fit. We try finding places that have similar pockets of cultural vibes like we do in Southern Ontario.