Facebook is introducing the most sweeping overhaul of its News Feed in years, changing the kinds of posts and content that users see when they log on to the social media site.

The company said Thursday that it would prioritize posts from users' friends and family on their News Feeds, as opposed to content from brands and publishers.

Facebook CEO Mark Zuckerberg Mark Elliot ZuckerbergHillicon Valley: Trump's ban on TikTok, WeChat in spotlight | NASA targeted by foreign hackers | Instagram accused of spying in lawsuit The Hill's Morning Report - Sponsored by The Air Line Pilots Association - Trump contradicts CDC director on vaccine, masks Hillicon Valley: DOJ indicts Chinese, Malaysian hackers accused of targeting over 100 organizations | GOP senators raise concerns over Oracle-TikTok deal | QAnon awareness jumps in new poll MORE wrote on the site Thursday that the social media giant had gotten feedback that content from businesses, brands and media had "crowded out" more personal, meaningful content.

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With the News Feed update, Facebook users will see content based on how many of their friends have interacted with it. For example, if a post has a lot of "likes" or comments from a user's friends, that post is likely to appear higher in the user's News Feed.

The goal, Facebook said in a statement, is to "prioritize posts that spark conversations and meaningful interactions between people."

"These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to — whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion," the company said.