iPad Pro 9.7 Display Technology Shoot-Out

iPad Air 2 and iPad Pro 9.7

Dr. Raymond M. Soneira

President, DisplayMate Technologies Corporation

Copyright © 1990-2016 by DisplayMate Technologies Corporation. All Rights Reserved.

This article, or any part thereof, may not be copied, reproduced, mirrored, distributed or incorporated

into any other work without the prior written permission of DisplayMate Technologies Corporation

iPad Air 2 iPad Pro 9.7

Introduction

The key element for a great Tablet has always been a truly innovative and top performing display, and the best leading edge Tablets have always flaunted their beautiful high tech displays.

At first glance the iPad Pro 9.7 looks almost indistinguishable from the 2014 iPad Air 2. Actually, the displays are the same size and have the same pixel resolution. But that’s as far as it goes... The iPad Pro 9.7 display is a Truly Impressive major enhancement on the iPad Air 2... and even on the recent iPad Pro 12.9 and iPad mini 4... and even every other mobile LCD display that we have ever tested... and note that I hand out compliments on displays very carefully. Here’s why...

What’s New

These are several of the most important and interesting display enhancements on the iPad Pro 9.7 that we will cover in detail in this article:

The iPad Pro 9.7 has two standard Color Gamuts, the new DCI-P3 Wide Color Gamut that is used in 4K UHD TVs and Digital Cinema, and also the traditional smaller sRGB / Rec.709 Color Gamut that is used for producing virtually all current consumer content for digital cameras, TVs, the internet, and computers, including photos, videos, and movies. What’s more, on the iPad Pro 9.7 both Gamuts have been implemented with color accuracy that is visually indistinguishable from perfect. That’s impressive...

And not only is the iPad Pro 9.7 more than 20 percent brighter than the other current iPads, but it is the brightest full size production Tablet that we have seen. And even more important and impressive is that it has by far the lowest screen Reflectance of any mobile display, so its image colors and contrast in high ambient light will appear considerably better than on any other mobile display.

True Tone and Night Shift

Along with the iPad Pro 9.7 Apple has also introduced two new display functions that are designed for improving visual and user comfort: True Tone and Night Shift. While we have performed Lab measurements for them, they both depend on personal preferences for individual comfort, so everyone needs to evaluate each one themselves.

True Tone automatically changes the White Point and color balance of the display based on real-time measurements of the ambient light falling on the screen. The idea is to make the display behave more like paper reflecting ambient light and taking on its color. Night Shift is designed to change the color balance of the display in order to reduce the amount of Blue light coming from the display, which some recent research indicates can affect how well users sleep afterwards. We’ll examine both in detail.

The Display Shoot-Out

We’ll cover all of these issues and much more, with in-depth comprehensive display tests, measurements and analysis that you will find nowhere else.

To examine the performance of the iPad Air 2 and iPad Pro 9.7 displays we ran our in-depth series of Mobile Display Technology Shoot-Out Lab tests and measurements in order to determine how these latest LCD Tablet displays have improved. We take display quality very seriously and provide in-depth objective analysis based on detailed laboratory tests and measurements and extensive viewing tests with both test patterns, test images and test photos. To see how far mobile displays have progressed in just six years see our 2010 Smartphone Display Shoot-Out, and for a real history lesson see our original 2006 Smartphone Display Shoot-Out.

Results Highlights

In this Results section we provide Highlights of the comprehensive DisplayMate Lab tests and measurements and extensive visual comparisons using test photos, test images, and test patterns that are covered in the advanced sections. The main Display Shoot-Out Comparison Table summarizes the iPad Air 2 and iPad Pro 9.7 Lab measurements in the following categories: Screen Reflections, Brightness and Contrast, Colors and Intensities, Viewing Angles, LCD Spectra, Display Power. You can also skip these Highlights and go directly to the iPad Conclusions.

Overview

In this Highlights section we will just focus on the new performance capabilities and features of the iPad Pro 9.7. For comparisons and much more additional background information on the display performance of the other current model iPads see our Apple iPad Pro 12.9 and iPad mini 4 Display Technology Shoot-Out.

Two Color Gamuts including a new Wide DCI-P3 used by 4K UHD TVs

The iPad Pro 9.7 fully supports two important standard Color Gamuts, the new DCI-P3 Wide Color Gamut that is used in 4K UHD TVs and Digital Cinema, and also the traditional smaller sRGB / Rec.709 Color Gamut that is used for producing virtually all current consumer content for digital cameras, TVs, the internet, and computers, including photos, videos, and movies. All of the other recent model iPads and iPhones and almost all other Tablets and Smartphones just support sRGB / Rec.709.

Since the iPad Pro 9.7 supports two Color Gamuts it needs to also implement color management in order to get the second smaller sRGB / Rec.709 Gamut to also appear correctly, which is generated from the wider native DCI-P3. Each display is individually calibrated at the factory. The iPad Pro 9.7 has a very accurate 103 percent of the sRGB / Rec.709 Color Gamut and 102 percent of the wide DCI-P3 Wide Color Gamut. See this Figure for the measured Color Gamuts.

In addition, the iPad Pro 9.7 detects content marked with the wider DCI-P3 Color Gamut and automatically switches between the Gamuts so that content with the smaller sRGB / Rec.709 Gamut is accurately reproduced and not displayed with over saturated colors.

Display Brightness and Contrast Ratio

The measured Peak Brightness for the iPad Pro 9.7 is 511 cd/m2 (nits), which is not only more than 20 percent brighter than the iPad Air 2 and the other current iPads, but it is the brightest full size production Tablet that we have tested. High screen Brightness is only needed when in High Ambient Light, so most of the time the Brightness should be set lower than the maximum.

The Display’s Maximum Contrast is the Ratio between its Peak White Brightness (Luminance) and its darkest Black Luminance, one of the more important measures of LCD performance quality. The iPad Pro 9.7 has a Contrast Ratio of 1,022, which is Very Good for a mobile display, and almost identical to the iPad Air 2, but lower than the record 1,631 for the iPad Pro 12.9. However, Contrast Ratio is only meaningful in low ambient light, which is seldom the case for mobile displays. See the Brightness and Contrast section for measurements and details.

When the display is viewed under ambient light, the light reflected by the screen results in a lower Effective Contrast Ratio that depends on the Screen Reflectance. Our Contrast Rating for High Ambient Light provides a quantitative measure for display performance in ambient light, which we examine next...

Record Low Screen Reflectance and Performance in Ambient Lighting

The screens on all displays are mirrors that reflect light from everything that is illuminated anywhere in front of the screen (especially anything behind the viewers), including lamps, ceiling lights, windows, direct and indirect indoor and outdoor sunlight, which washes out the on-screen colors, degrades image contrast, and interferes with seeing the on-screen images. The lower the Screen Reflectance the better. In fact, decreasing the Screen Reflectance by 50 percent doubles the effective Contrast Ratio in Ambient Light, so it is very important.

To visually compare the differences in screen Reflectance for yourself, hold any Tablets or Smartphones side-by-side and turn off the displays so you just see the reflections. Those reflections are still there when you turn them on, and the brighter the ambient light the brighter the reflections.

The iPad Pro 9.7 has a very innovative low Reflectance screen that reflects just 1.7 percent of the ambient light by using a new Anti-Reflection AR coating. It has by far the lowest screen Reflectance of any mobile display, so its image colors and contrast in high ambient light will appear considerably better than on any other mobile display. It’s a major enhancement that reduces the reflected light glare from the screen by a very impressive factor of 3 to 1 compared to most Tablets and Smartphones.

Our Contrast Rating for High Ambient Light quantitatively measures screen visibility under bright Ambient Light – the higher the better. As a result of its high Brightness and very low Reflectance, the iPad Pro 9.7 has a Contrast Rating for High Ambient Light of 301, by far the highest that we have ever measured. See the Screen Reflections and Brightness and Contrast sections for measurements and details.

Record Absolute Color Accuracy

Delivering great color with high Absolute Color Accuracy is incredibly difficult because everything on the display has to be done just right. In order to deliver accurate image colors, a display needs to closely match the standard Color Gamut that was used for producing the content being viewed – not more and not less. In addition the display also needs an accurate (pure logarithmic power-law) Intensity Scale, and an accurate White Point.

Since the iPad Pro 9.7 supports two Color Gamuts it needs to also implement color management in order to get the second smaller sRGB / Rec.709 Gamut to also appear correctly, which is generated from the wider native DCI-P3. Each display is individually calibrated at the factory.

The Absolute Color Accuracy of the iPad Pro 9.7 is Truly Impressive as shown in these Figures. It has an Absolute Color Accuracy of 1.3 JNCD for the sRGB / Red.709 Color Gamut used for most current consumer content and 1.4 JNCD for the Wider DCI-P3 Color Gamut used for 4K UHD TVs and Digital Cinema. It is the most color accurate display that we have ever measured. It is visually indistinguishable from perfect, and is very likely considerably better than any mobile display, monitor, TV or UHD TV that you have.

See this Figure for an explanation and visual definition of J ust N oticeable C olor D ifference JNCD and the Color Accuracy Plots showing the measured display Color Errors. See the Color Accuracy section and the Color Accuracy Plots for measurements and details.

True Tone Viewing Mode

True Tone automatically changes the White Point and color balance of the display based on real-time measurements of the ambient light falling on the screen. The idea is to make the display behave more like paper reflecting ambient light and taking on its color. It is implemented with two Ambient Light sensors at the top left and right corners of the screen that measure the Color of the ambient light in addition to its Brightness. Two sensors on both sides are best because a single sensor in the middle would be pointed at and primarily measuring the user’s face.

When we turned on True Tone under incandescent lighting with a Color Temperature of about 3,000K, the Color Temperature of the iPad Pro 9.7 White Point shifted from 6,945K down to 5,500K, which is quite noticeable and visually significant, but it doesn’t come close to matching the color of reflected light from white paper. The color change with ambient light may be better primarily for reading text on the screen’s white background.

And most users might not want such a drastic color change with ambient light anyway, which would affect and significantly reduce the Absolute Color Accuracy of all image content (including photos and videos), one of the iPad Pro’s strongest features. My recommendation is that True Tone needs a Slider adjustment so that each person can vary the magnitude of the effect, from very little to a lot.

Night Shift Viewing Mode

Night Shift is designed to change the color balance of the display in order to reduce the amount of Blue light coming from the display, which some recent research indicates can affect how well users sleep afterwards. In a separate article we have analyzed the performance of Night Shift, and then provide our own detailed recommendations for both consumers and manufacturers.

The measurements in that article are based on the iPads with the narrower sRGB / Rec.709 Color Gamut like on the iPad Air 2 and iPad Pro 12.9, however, the Blue part of the spectrum below 490nm for the iPad Pro 9.7 is almost identical to them as shown in this Figure, so the article results also cover the iPad Pro 9.7.

Viewing Angle Performance

While Tablets are primarily single viewer devices, the variation in display performance with Viewing Angle is still very important because single viewers frequently hold the display at a variety of viewing angles, plus they are large enough for sharing the screen with others. The angle is often up to 30 degrees, more if it is resting on a table or desk.

All iPads have IPS LCD displays, so we expected the iPad Pro 9.7 to show very small color shifts with Viewing Angle, and our lab measurements confirmed their excellent Viewing Angle performance, with no visually noticeable color shifts.

However, all LCDs do have a strong decrease in Brightness (Luminance) with Viewing Angle, and the iPad Pro 9.7 showed (as expected) a 47 to 55 percent decrease in Brightness at a modest 30 degree viewing angle, slightly better than the iPad Air 2 and all other iPads. See the Viewing Angles section for measurements and details.

Viewing Tests

All current model iPads provide very nice, pleasing and accurate colors and picture quality. The very challenging set of DisplayMate Test and Calibration Photos that we use to evaluate picture quality looked Beautiful on the iPad Pro 9.7, even to my experienced hyper-critical eyes.

But the iPad Pro 9.7 excels for two special reasons: its very high Absolute Color Accuracy (1.35 JNCD) and its very low Screen Reflectance (1.7 percent). See Color Accuracy Figures and the Colors and Intensities section for quantitative details.

Display Power Efficiency

There are many factors that affect a display’s power efficiency, including its native Color Gamut, the type of the White LEDs that are used, the optics and optical films in the Backlight, the circuit technology in the LCD Backplane, the Pixels Per Inch, and the screen refresh rate.

After measuring the power used by iPad Pro 9.7 and iPad Air 2 displays, we scaled the results to the same screen brightness (Luminance) in order to compare their Relative Power Efficiencies.

The iPad Pro 9.7 has a wider native DCI-P3 Color Gamut, which is typically less power efficient than the narrower sRGB / Rec.709 Color Gamut of the iPad Air 2. However, the iPad Pro 9.7 has a higher conductivity Metal Oxide Backplane, which increases the light throughput and further improves its Power Efficiency. The iPad Pro 9.7 display also uses a lower refresh rate when the images remain static (like during our power measurements). These effects all counter-balance one another, so the iPad Air 2 and iPad Pro 9.7 in the end have the same overall Power Efficiency.

See the Display Power section LCD Display Spectrum Figure and for measurements and details.

Conclusions for the iPad Pro 9.7: An Excellent Top Tier Display…

The primary goal of this Display Technology Shoot-Out article series has always been to publicize and promote display excellence so that consumers, journalists and even manufacturers are aware of and appreciate the very best in displays and display technology. We point out which manufactures and display technologies are leading and advancing the state-of-the-art for displays by performing comprehensive and objective scientific Lab tests and measurements together with in-depth analysis. We point out who is leading, who is behind, who is improving, and sometimes (unfortunately) who is back pedaling… all based solely on the extensive objective careful Lab measurements that we also publish, so that everyone can judge the data for themselves as well…

The Conclusions below summarize all of the major results. See the main Display Shoot-Out Comparison Table for all the DisplayMate Lab measurements and test details, and see the Results Highlights section above for a more detailed introduction and overview with expanded discussions and explanations.

An Outstanding LCD Display

The display on the iPad Pro 9.7 is a Truly Impressive Top Performing Display and a major upgrade to the display on the iPad Air 2. It is by far the best performing mobile LCD display that we have ever tested, and it breaks many display performance records.

Two Standard Color Gamuts:

The iPad Pro 9.7 fully and very accurately supports two important standard Color Gamuts, the new DCI-P3 Wide Color Gamut that is used in 4K UHD TVs and Digital Cinema, and also the traditional smaller sRGB / Rec.709 Color Gamut that is used for producing virtually all current consumer content for digital cameras, TVs, the internet, and computers, including photos, videos, and movies.

The Absolute Color Accuracy of the iPad Pro 9.7 is Truly Impressive as shown in these Figures. It is the most color accurate display that we have ever measured. It is visually indistinguishable from perfect, and is very likely considerably better than on any mobile display, monitor, TV or UHD TV that you have.

Most mobile and TV displays only support a single Color Gamut, including all previous iPads and iPhones. Furthermore, the iPad Pro 9.7 detects content marked with the wider DCI-P3 Color Gamut and automatically switches between the Gamuts so that content with the smaller sRGB / Rec.709 Gamut is accurately reproduced and not displayed with over saturated colors. My recommendation is there should be an option switch so that a user can manually force the Color Gamut into the wider DCI-P3 or smaller sRGB / Rec.709.

Very Low Screen Reflectance:

The iPad Pro 9.7 has a very innovative low Reflectance screen that reflects just 1.7 percent of the ambient light by using a new Anti-Reflection AR coating. It has by far the lowest screen Reflectance of any mobile display, so its image colors and contrast in high ambient light will appear considerably better than on any other mobile display.

While the importance of low Reflectance has been overlooked by most consumers, reviewers, and (even) manufacturers, it is a major enhancement that reduces the reflected light glare from the screen by a very impressive factor of 3 to 1 compared to most Tablets and Smartphones. Reflected ambient light washes out the on-screen images, reducing both their contrast and color saturation, so on the iPad Pro 9.7 you’ll see better color and contrast in ambient light than on any other mobile display.

Lower screen Reflectance also allows you to reduce the display Brightness settings in ambient light, which saves power and increases running time on battery. Lowering screen Reflectance is a major display performance improvement for real world viewing conditions!

The iPad Pro 9.7 breaks many new records in display performance for:

Highest Absolute Color Accuracy for any display for Both Color Gamuts (1.35 JNCD), Lowest Screen Reflectance for any mobile display (1.7 percent), Highest Peak Brightness in a full size Tablet for any Picture Level (511 nits), Highest Contrast Rating in High Ambient light (301), and Smallest Color variation with Viewing Angle (all under 2.0 JNCD).

As we show in the Lab Measurements Table section below, the iPad Pro 9.7 delivers uniformly consistent all around Top Tier display performance: one of a small number of displays to ever to get all Green (Very Good to Excellent) Ratings in all test and measurement categories (except for Brightness variation with Viewing Angle, which is the case for all LCDs) since we started the Display Technology Shoot-Out article Series in 2006, an impressive achievement for a display.

In the Next Generation of Displays section below we’ll explain how the display performance in ambient light can be further significantly improved.

True Tone and Night Shift

Apple has also introduced two new display functions that are designed for improving visual and user comfort: True Tone and Night Shift. While we have performed Lab measurements for them, they both depend on personal preferences for individual comfort, so everyone needs to evaluate each one themselves.

True Tone automatically changes the White Point and color balance of the display based on real-time measurements of the ambient light falling on the screen. The idea is to make the display behave more like paper reflecting ambient light and taking on its color and brightness. My recommendation is that True Tone needs a Slider adjustment so that each person can vary the magnitude of the effect.

Night Shift is designed to change the color balance of the display in order to reduce the amount of Blue light coming from the display, which some recent research indicates can affect how well users sleep afterwards. In a separate article we have analyzed the performance of Night Shift, and then provide our own detailed recommendations for both consumers and manufacturers.

Possible Hints on the Display for the iPhone 7

Since Apple likes to expand new technology across its product lines, an educated guess for the upcoming iPhone 7 is that its display could be a small version of the iPad Pro 9.7. Improvements could include adding the new DCI-P3 Wide Color Gamut and also adding an Anti-Reflection coating that could lower the screen Reflectance from the current iPhone 4.6 percent down to 1.7 percent (a factor of almost 3 improvement). Both of these would also improve the iPhone screen performance and readability in high ambient light. True Tone could be added if Apple upgrades the Ambient Light sensors so they measure Color in addition to Brightness.

Comparison with the iPad Pro 12.9 Display

The display on the new iPad Pro 9.7 outperforms the iPad Pro 12.9 in every single display performance category except (obviously) size, and then just its Black Luminance, which results in a higher Contrast Ratio in the dark. The iPad Pro 12.9 is still a very good display, it’s just that the iPad Pro 9.7 is so much better than anything else. Next we show how to compare them...

Comparing Tablet Displays

You can directly compare all of the display performance measurements and results for many other Tablets by referring to our Mobile Display Technology Shoot-Out article series by using a Tabbed web browser on the Comparison Table for each article. The entries for all of the articles are mostly identical with only minor formatting differences, so it is easy to make detailed side-by-side comparisons by simply clicking through the Tabs for each Tablet.

Below are links for the Comparison Tables for the Tablets mentioned in the article:

Apple iPad Pro 9.7 Lab Measurements Comparison Table

Apple iPad Pro 12.9 and iPad mini 4 Lab Measurements Comparison Table

Microsoft Surface Pro 4 Lab Measurements Comparison Table

Samsung OLED Tablet Lab Measurements Comparison Table

The Next Generation of Displays – Better Performance in Ambient Light

Right now the iPads are the unrivaled record holders for display performance in ambient light as a result of their record low screen Reflectance of 1.7 to 2.6 percent, significantly lower than the 4.5 to 6.5 percent Reflectance currently found in all other current competing Tablets and Smartphones.

Apple has taken an important first step towards improving display performance in ambient light. But essentially all displays are still designed to work best in absolute darkness, but they all significantly degrade in even modest levels of ambient light. However, Microsoft has also taken an important initial step, with the Surface 3 providing its best Color Accuracy in typical indoor 300 lux ambient light rather than in absolute darkness like everybody else…

The best performing LCD and OLED displays are now delivering impressive sharpness, brightness, low reflectance, high color accuracy, accurate image contrast, and great viewing angles. So what comes next? Essentially all published display specifications and factory calibrations are based on performance in absolute darkness 0 lux, but mobile displays (and even TVs) are seldom viewed in the dark. Even low levels of ambient light significantly affect the image and picture quality. For example, the 100 percent Color Gamut specified by many manufacturers only applies at 0 lux. At 500 lux, which corresponds to typical indoor office lighting, the on-screen colors are washed out by the reflected ambient light, typically reducing the on-screen Color Gamut from 100 percent down to 80 percent, plus the image contrast is also significantly affected. And it gets worse as the ambient light levels increase.

So here is what needs to come next…

The most important improvements for both LCD and OLED displays will come from improving their image and picture quality and screen readability in real world ambient light, which washes out the screen images, resulting in reduced image contrast, color saturation, and color accuracy. The key will be in lowering screen Reflectance and then implementing Dynamic Color Management with automatic real-time modification of a larger Color Gamut and Intensity Scale based the measured Ambient Light level in order to have them compensate for the reflected light glare and image wash out from ambient light as discussed in our 2014 Innovative Displays and Display Technology and SID Display Technology Shoot-Out articles.

The higher the ambient light level, the larger the Color Gamut that the display needs in order to compensate for the loss of color saturation from the reflected ambient light. All LCDs will need tunable Quantum Dots, special phosphors, fluorescent films or discrete Blue, Green and Red LEDs in order to implement the necessary large Color Gamuts.

The displays, technologies, and manufacturers that succeed in implementing this new real world high ambient light performance strategy will take the lead in the next generations of mobile displays… Follow DisplayMate on Twitter to learn about these developments and our upcoming display technology coverage.

DisplayMate Display Optimization Technology

All Tablet and Smartphone displays can be significantly improved using DisplayMate’s proprietary very advanced scientific analysis and mathematical display modeling and optimization of the display hardware, factory calibration, and driver parameters. We help manufacturers with expert display procurement, prototype development, testing displays to meet contract specifications, and production quality control so that they don’t make mistakes similar to those that are exposed in our public Display Technology Shoot-Out series for consumers. This article is a lite version of our advanced scientific analysis – before the benefits of our DisplayMate Display Optimization Technology, which can correct or improve all of these issues. If you are a display or product manufacturer and want to significantly improve display performance for a competitive advantage then Contact DisplayMate Technologies.

iPad Air 2 iPad Pro 9.7

Display Shoot-Out Comparison Table

Below we examine in-depth the LCD displays on the Apple iPad Air 2 and Apple iPad Pro 9.7 based on objective Lab measurement data and criteria. For comparisons and additional background information on the other current iPads see our Apple iPad Pro 12.9 and iPad mini 4 Display Technology Shoot-Out.

For comparisons with other Tablet displays see our Microsoft Surface Pro 4 Display Technology Shoot-Out and the Samsung OLED Tab S Display Technology Shoot-Out. For comparisons with the other leading Tablet, Smartphone, and Smart Watch displays see our Mobile Display Technology Shoot-Out series.





About the Author

Dr. Raymond Soneira is President of DisplayMate Technologies Corporation of Amherst, New Hampshire, which produces display calibration, evaluation, and diagnostic products for consumers, technicians, and manufacturers. See www.displaymate.com. He is a research scientist with a career that spans physics, computer science, and television system design. Dr. Soneira obtained his Ph.D. in Theoretical Physics from Princeton University, spent 5 years as a Long-Term Member of the world famous Institute for Advanced Study in Princeton, another 5 years as a Principal Investigator in the Computer Systems Research Laboratory at AT&T Bell Laboratories, and has also designed, tested, and installed color television broadcast equipment for the CBS Television Network Engineering and Development Department. He has authored over 35 research articles in scientific journals in physics and computer science, including Scientific American. If you have any comments or questions about the article, you can contact him at dtso.info@displaymate.com.

DisplayMate Display Optimization Technology

All Tablet and Smartphone displays can be significantly improved using DisplayMate’s proprietary very advanced scientific analysis and mathematical display modeling and optimization of the display hardware, factory calibration, and driver parameters. We help manufacturers with expert display procurement, prototype development, testing displays to meet contract specifications, and production quality control so that they don’t make mistakes similar to those that are exposed in our public Display Technology Shoot-Out series for consumers. This article is a lite version of our advanced scientific analysis – before the benefits of our DisplayMate Display Optimization Technology, which can correct or improve all of these issues. If you are a display or product manufacturer and want to significantly improve display performance for a competitive advantage then Contact DisplayMate Technologies.

About DisplayMate Technologies

DisplayMate Technologies specializes in proprietary advanced scientific display calibration and mathematical display optimization to deliver unsurpassed objective performance, picture quality and accuracy for all types of displays including video and computer monitors, projectors, HDTVs, mobile displays such as Tablets and Smartphones, and all display technologies including LCD, LCD, 3D, LED, LCoS, Plasma, DLP and CRT. This article is a lite version of our intensive scientific analysis of Tablet and Smartphone mobile displays – before the benefits of our advanced mathematical DisplayMate Display Optimization Technology, which can correct or improve many of the display deficiencies. We offer DisplayMate display calibration software for consumers and advanced DisplayMate display diagnostic and calibration software for technicians and test labs.

For manufacturers we offer Consulting Services that include advanced Lab testing and evaluations, confidential Shoot-Outs with competing products, calibration and optimization for displays, cameras and their User Interface, plus on-site and factory visits. We help manufacturers with expert display procurement, prototype development, and production quality control so they don’t make mistakes similar to those that are exposed in our Display Technology Shoot-Out series. See our world renown Display Technology Shoot-Out public article series for an introduction and preview. DisplayMate’s advanced scientific optimizations can make lower cost panels look as good or better than more expensive higher performance displays. If you are a display or product manufacturer and want to turn your display into a spectacular one to surpass your competition then Contact DisplayMate Technologies to learn more.

Article Links: Apple iPad Pro 12.9 and iPad mini 4 Display Shoot-Out

Article Links: Microsoft Surface Pro 4 Display Technology Shoot-Out

Article Links: Samsung OLED Tab S Display Technology Shoot-Out

Article Links: Display Technology Shoot-Out Article Series Overview and Home Page

Copyright © 1990-2016 by DisplayMate Technologies Corporation. All Rights Reserved.

This article, or any part thereof, may not be copied, reproduced, mirrored, distributed or incorporated

into any other work without the prior written permission of DisplayMate Technologies Corporation