The NCAA is suing a videogame maker and a licensing-rights firm, claiming they breached contractual and fiduciary duties when acting as its business partners in producing popular college-sports videogames that have since landed all three parties in court.

Collegiate Licensing Co., which manages licensing rights for dozens of prominent universities and the NCAA, failed to "adequately supervise" the videogame maker, Electronic Arts Inc. or EA Sports, according to a Nov. 4 filing in the Superior Court of Fulton County,...