Xiaomi has today announced that it has sold over 10 million units of its smartphones in the month of October. However, this is not the first time that the China-based company has achieved this feat. Last month also, the company had managed to ship record-breaking 10 million smartphones.

Vice President and Managing Director at Xiaomi India, Manu Kumar Jain, said on Twitter that Xiaomi has shipped 10M+ units globally in the month of October. He also added that this is the second consecutive month to have crossed the 10 million sales mark.

While the company has not revealed any sales figures for specific regions, multiple reports suggest that one of the reasons behind such numbers is the Indian market, which has reportedly accounted for 30 percent of the total devices.

This is mainly because of the festive season sales taking place on Amazon India as well as India’s homegrown Flipkart. As per the reports, Xiaomi sold more than four million smartphones during the festive season in India.

Xiaomi is aiming to ship 90 million smartphones by the end of this year, as revealed by the company’s founder and CEO Lei Jun. With two more months to go in the year, there is a possibility that the company may achieve the target.

In order to achieve its yearly target, the Chinese smartphone manufacturer needs to ship 30 million smartphones in the fourth quarter. With 10 million shipments in October, it now needs to ship 20 million units in the next two months.

According to the estimates by Counterpoint Research, Xiaomi holds a 22 percent market share in India — the world’s second-largest smartphone market.

To date, the strongest year for Xiaomi in terms of shipments has been 2015, when it shipped 70 million devices. However, for that year, the company’s target was to ship 80 million devices.

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In order to stay ahead of competitors, Xiaomi took a series of strategic steps, including increasing production capacity and focusing on advanced technologies. It is now putting more efforts on research and development of better devices.

Besides online flash sales, the company has now started focusing on establishing its presence in the offline space as well in order to drive higher sales. Recently, the company launched 20 new Mi Stores in China, reaching its goal of opening over 200 Mi Stores in China this year.

Xiaomi has embarked upon a similar offline expansion plan in India too and has plans for setting up over 100 Mi Stores in India in the next two years.

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