A fishmonger in Kuwait has reportedly been closed down by the authorities after he was caught gluing googly eyes onto fish to make them seem fresher.

A woman posted a video on Facebook on Friday of her washing the fish and removing the eye, which soon went viral.

Whether anyone was seriously fooled by a fish that looked part Muppet is unknown.

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Local newspaper Al-Bayan reported that following the video the store had been identified and the Commerce Ministry shut it down.

#Kuwait Fish Fraud ..#الكويت Posted by Ayman Mat on Friday, 31 August 2018

Social media users were quick to make fun of the attempted hoax.

“Storeman: Sir our fish aren’t selling and they’re looking kinda old, like grey in the eyes..

Boss: Googley eyes. Stick those bright bastards onto the fish. The public won’t suspect shit *fires up cigar,*” wrote one Twitter user.

Someone else tweeted, “This story reminds me, my relatives have been here for 3 days! Time to go!”

Perhaps the funniest tweet also contained the oldest joke:

“I got one!! What would you call as fish without eyes??” (“Fsh”)