It would appear that Ford of Europe are launching an all out assault on the motoring market this year in an effort to publicise their new range of vehicles. We’ve already covered the Ford Mustang’s imminent UK launch but did you know that a new Galaxy Minivan, a Hybrid Mondeo and a rather swanky trimline Ford Vignale will all roll out this year too?

Let’s focus on the new Galaxy Minivan, the first thing which strikes us about this modern variant of the much loved seven seater is it’s bold, business like aesthetic. It’s clear that Ford hope to tap into a more upmarket demographic, these reinventions are all designed with a clean, streamline build in order to resonate with professional, business minded consumers.

In the 00s’ the Galaxy was an affordable, family friendly vehicle with a muscular build that lent itself well to school runs and family holidays. This new ‘large minivan’ variant is built in Valencia, Spain with design specs adapted from the sports focused S-Max model, adding further bulk to the already generous European Ford minivan catalogue.

It makes sense for Ford to bring the Galaxy more in line with the spacious S-Max given the fervent European sales throughout the end of 2014 (the S-Max is said to have shifted over 30,000 in November alone). Ford are dominating the minivan market and adding fuel to that fire can only benefit the manufacturer’s future share.

Jim Farley, the new Ford of Europe CEO released a statement about the new Galaxy claiming the vehicle represents a “more emotional and upmarket vision for Ford products in Europe”. If you ever wondered how Farley would run Ford differently to its predecessor, then now you know.

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