"It's maturing, and it's time to come in," he said, adding "by the end of the year, there'll be very few, if any key applications that aren't in the development pipeline... or published."

Google has been fairly open about its lack of interest in WP8 in the past, although it did eventually commit to building an official YouTube app with Microsoft's help. Apart from a Google Search app (take that, Bing), you won't find any other of the web giant's services available in app form from the WP8 store. Biniak commented that as Google's aim is to profit from advertising "they are doing themselves a disservice by not being on every screen." He also used the big G as an example of a company that prefers web-based apps, whereas Nokia is pushing for native apps. "That will get resolved over time, but as consumer demand builds, they're not going to have an option," Biniak said. For clarity, we asked whether Google is actively discussing WP8 apps, to which Biniak replied, "yeah, absolutely." Overall, he painted an optimistic picture of the WP8 store's upcoming stock, but unfortunately, we couldn't get him to spill news of impending apps or release dates. Alas, Instagram addicts, you may still have some time to wait for a first-party client, but in the meantime, at least you've got Oggl.