Gearbox apparently believes that too much choice can be overwhelming, especially when it comes to arming yourself.

Maliwan - Where Form Meets Function

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Tediore -

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Vladof - The High Firing Weapon

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So, to make sure we're all as informed as we can be before Borderlands 2 With each brand specialising in certain forms of devastation, be it elemental destruction, insta-digistruct reloading, avalanches of lead or even a combination of two, the game's makers clearly feel it's important you get the weapon that's right for you.So check out the trailers for Maliwan, Tediore and Vladof below. After all, knowledge is power and all that.Now you're informed, which brand of Borderlands 2 weapon are you planning on choosing?

Luke Karmali is IGN's UK Editorial Assistant, and is hilariously awful at shooting games that aren't Timesplitters. You too can revel in mediocrity by following him on IGN and on Twitter