Android is known for its amazingly wide selection of apps and services, but there is no doubt some developers are simply not willing to take the bait. Such has been the case with the Amazon Instant Video app for Prime subscribers, an application that has found many forks in the road to the Google Play Store yet.

The demand exists, and many of you have been begging for this app. Rejoice, as your prayers may have just been answered. New reports have emerged, bearing rumors of Amazon planing to launch the Prime Instant Video app for Android. In what is claimed to be Amazon’s words, the launch is “imminent”. No release windows have been rumored, leaked or announced. Also unclear is whether the app would be optimized for both smartphones and tablets or not, but the app is coming.

This is a bit of a curious situation, as Amazon’s very own Kindle Fire devices do feature the Instant Video app in all its glory. It’s important to note Kindle Fire devices are, after all, Android tablets. They may be completely different and heavily modified, but the Android-bearing gadgets are still part of our distant family.

Amazon seems to be worried that releasing the official Android app would help Kindle Fire sales plummet, as there wouldn’t be much of an incentive to grab an Amazon device over any other Android tablet. After all, the app has been available for iOS, game consoles and smart TVs for a long time, as well. Android was literally being left outside of the equation.

Amazon must realize this could also bring more users to their streaming service. After all, do many of us really choose our tablets and smartphones based on Amazon Instant Video compatibility? We are sure they may lose a few Kindle Fire sales, but they may also gain a healthy amount of new Prime subscribers.

Once again, this is a rumor. We must keep this in mind, so don’t hold your breath on this information. At least until we get an official announcement or more proof.