But from a distance, almost everything about him appears as innocuous as the term "alt-right" - and that's by design. Spencer heads a pair of organizations with unremarkable names: the National Policy Institute and Radix Journal. He dresses in three-piece Brooks Brothers suits, gold coin cuff links and $5,000 Swiss watches, and he sports a swept-over hipster haircut known as a "fashy" (as in fascist). Spencer, who has degrees from the universities of Virginia and Chicago, dismisses such labels as Nazi, racist and white supremacist, preferring to describe himself as an "identitarian." Even before Twitter banned him and other white nationalists last week, he almost never trolled his enemies.