

Douglas at How To Grow A Moustache and Joseph at Italian Barber have collaborated for an unusual shaving soap: Synergy/RazoRock “The beach.” It’s a shaving soap that smells like, well, the beach!



“The Beach” Back Story

I asked Douglas and Joe how they came up with “The Beach.” Douglas says:

“When I first mentioned The Beach scent I had been working on to Joe it had been purely just a joke. I’m not sure how many of you know this, but the guy’s a real beach bum w/ a serious proclivity for all things scented coconut!

“I expected to get a laugh out of him upon mentioning this but instead there was a long, dramatic pause, I even pulled the phone away from my ear to see if we had lost connection. Sometimes silence is the sound of the wheels turning, and turn they did…for about 20 seconds. Just when I was about to ask if he was breathing Joe boisterously blurted out: “‘ The Beach! Yes we have to…for Kramer!’ “I thought he was joking, he was not. I had no idea what Joe was going on about not being a huge Seinfeld nut like he is. So before I knew it we were collaborating on a new soap based on a fictional cologne…righteous! “How does one recreate the scent of the beach? There is no real way to formulate this out on paper but only through lot’s of trial an error. Many batches of The Beach were made and then “thrown back” before we settled on what finally became the soap we just released. The scent profile of the beach is massive! It’s not just one thing like salt or tanning lotion but a blend of ozone, sand, organic matter, an ice cream truck, Bo Derek, a cocktail, even the sounds of Sade’s “Smooth Operator” blasting out of the stereo system of the cabana. This was much more than Synergy, this was Synesthesia…and it’s all in there! “Luckily for me I too am a ‘would be’ beach bum, I have spent the last 15 years surfing many beaches in the USA, South & Central America…so I am no stranger to this special effluvium that all beaches emit.”

The Scent and Performance

It really does smell like a beach! It’s hard for me to describe the individual elements though. Seawater and “maritime” notes to be sure but there are hints of things I can’t quite pin down. An earthy, “sandy” or “rocky” note perhaps? A very vague hint of something that suggests a dock or boardwalk (wood and tar? Not objectionable at all). Something that reminds me of seagulls? It’s amazing. And as you would suspect from a collaboration of these two artisans, the performance is excellent.

Don’t Take My Word For It

Through the generosity and courtesy of Douglas at How To Grow A Moustache, Sharpologist will be giving away 5 tins of “The Beach” to lucky readers. To be eligible for a tin you need to be a subscriber to the Sharpologist email newsletter. If you are not yet a subscriber, sign up HERE (and get our free ebook “30 Days To A More Enjoyable Shave” if you’re not already a subscriber). Five subscribers will be chosen at random at Noon Eastern Time on Friday, April 25, 2014 and notified by email.



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