Since this summer is brimming with an unusually large brace of colossal blockbusters, it's only natural that some are going to get left behind. Hopefully, The Oogieloves in the Big Balloon Adventure won't be one of them.

Why would it be? After all, the official synopsis is easily the equal of, say, Prometheus, given that it revolves around three friends trying to retrieve the five most magical balloons in all of Lovelyloveville before returning to their cottage in time for a surprise birthday party. What's more, the poster clearly states that the film is from "the marketing visionary who brought you Teletubbies and Thomas the Tank Engine". If there's one thing that kids are guaranteed to go crazy for, it's a marketing visionary. Does The Dark Knight Rises poster celebrate a marketing visionary? No, it doesn't, and it's all the poorer for it. Anyway, if you're new to the world of the Oogieloves, sit back and let me pick apart their new trailer.

1) Here they are, the brightly coloured Oogieloves. As you can see, they're all really energetic. So energetic, in fact, that the one on the right looks as if he's on the brink of keeling over from exhaustion. I'm worried about him. But, hey, let's get to know our new best friends a bit better!

2) First, here's Goobie. He's the academic of the group, because he's wearing glasses. Another one of Goobie's traits is that he's scientastic, which isn't really a word.

3) And this is Zoozie. She's more than just the token female member of the Oogieloves because … um … oh, fine, she probably is just the token female. Zoozie is sparkeliciousness. Also not a word. Or an adjective, for that matter. Zoozie's an idiot.

4) Finally, we have tired-looking Toofie. Look at his sad eyes. Don't look for too long, though. I did, and now I'm depressed. Toofie is adventurific. I don't even know what that means. But, hey, now we've met the Oogieloves, let's see what they get up to in their new film!

5) First, they all bodypop in a fast food restaurant until poor Toofie looks as if he's going to vomit everywhere. Yay!

6) Then they all defecate on a windmill. Whee!

7) Then they stalk Toni Braxton, hiding underneath her stage and staring at her with their dead, dead eyes. Hooray!

8) After that, Cloris Leachman pops up dressed as every nightmare you've ever had and reminds you to build a shrine to the marketing visionary who brought you Teletubbies or else she'll come and burn your house down. Fun!

9) And then Jaime Pressly has sex with a fish. Whoopee!

10) Finally, everyone looks at a big hat for a bit. Marketing visionary!

Of course, there's more to Oogieloves in the Big Balloon Adventure than that. It's being billed as an interactive movie experience. And that'll be fun for everyone: the Oogieloves get to dance and sing onscreen; the kids in the audience get to dance and sing along with them; and the glum, minimum-wage cinema staff get to clean up the mixture of sweets, drinks, urine and puke that cakes the auditorium after every screening, while wondering why their lives are such an endless pit of despair. It's going to be amazing.

Oogieloves in the Big Balloon Adventure is released in the US on 29 Oogust. Oogust isn't a real word. You probably worked that out already.