With less than one day before it opens its doors to the public, Pho Keene Great , the new Keene Vietnamese restaurant in the heart of downtown, has become a viral international news story after the new city manager, Elizabeth Dragon targeted the restaurant during the holidays for its “offensive and not appropriate” name.

Owner Isabelle Rose didn’t back down in the face of the city’s attempt to intimidate her and the media coverage quickly spread across the globe, with readers and viewers outraged at the oppressive, humorless “City of Keene”. Though the city manager had originally demanded Rose meet with her about the sign, the meeting never happened. Within three weeks of the original story breaking, the city people backed down and the “offensive” sign was approved and installed.

Thanks to the viral story, Pho Keene Great t-shirts, hats and bumper stickers have been selling fast at official vendor Route 101 Local Goods as people who do have a sense of humor wanted to show their support of the as-yet-unopened Vietnamese restaurant, from as far away as Australia and Afghanistan. Even celebrities like magician and comedian Penn Jillette got in on the fun.

All of this with most people never having had the food itself! I say most because many in the Keene area know exactly what to expect from Pho Keene Great when they open their doors to the public for the first time at 3pm tomorrow afternoon (Friday March 8th). Rose had in the last few years run her own Vietnamese pho food truck which had been located outside Route 101 Local Goods in Keene. The pho noodle soup was delicious and she accepted cryptocurrencies like Bitcoin as payment

Now with a newly renovated kitchen, stocked bar, and full staff behind her, Rose is ready to graduate from her successful dream of running her own food truck to the next level – running a sit-down restaurant. I’m excited to see this all coming together for her, and a lot of it is thanks to the bumbling City of Keene making itself look like petty tyrants on the world stage (again).

Here’s some recent media coverage featuring WCAX TV’s Galen Ettlin being given an exclusive look inside Pho Keene Great during construction in February. In the package, Rose explains the story behind the restaurant and takes the reporter on a tour:

Pho Keene Great is located at 11 Central Square in downtown Keene, New Hampshire, right next door to city hall.