Reddit doesn't have the resources to pay for every visitor. So you pay your ISP for access.

Wikipedia doesn't have the resources to pay for every visitor. So you pay your ISP for access.

Local stores don't have the resources to pay for every visitor. The cost is passed onto you.

Large e-commerce sites pay the Internet Service Providers so you don't have to pay direct for access. They have a lot of money to deliver their service without passing a cost onto the consumer.

Large social networks pay the Internet Service Providers so you don't have to pay for access. They have a lot of money to deliver their service without passing a cost onto the consumer.

Large search engines pay the Internet Service Providers so you don't have to pay for direct access. They have a lot of money to deliver their service without passing a cost onto the consumer.

Net neutrality is the principle that Internet service providers and governments regulating the Internet should treat all data on the Internet the same, not discriminating or charging differentially by user, content, website, platform, application, type of attached equipment, or mode of communication.

Without net neutrality, ISPs can force websites like Amazon or Netflix to pay additional fees to be accessible. Without net neutrality ISPs have the ability to smother their competition by simply making it inaccessible to consumers. Garage-based startups of the world simply cease to exist, unable to even reach market. If net neutrality is removed ISPs will have full reign over the internet, this likely means you can expect to see things like Internet fast lanes - what does that mean? Imagine having to pay extra money to access websites like Facebook or Hulu.