Reuben is an entrepreneur with 8 years of experience leading technology start-ups from mobile development to cryptocurrencies.

He co-founded ABA technology Pty. Ltd. which developed blockchain software for consumers and ongoing support of the bitcoin.js library. ABA operated a bitcoin ATM network which was rolled out across Australia in 2013.

He is the founder of Rendevu, an on demand mobile platform facilitating simple, sure, safe and secure provision of adult services in 2016.