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Lincoln e-commerce company Spreetail cut more than 100 jobs Wednesday as it announced it is returning its focus to its inventory and fulfillment businesses.

CEO Brett Thome said in an email that as part of that change in focus, it is de-emphasizing its direct e-commerce and private brand businesses, which resulted in 86 layoffs in Texas -- most of those in its Austin office, which just opened last fall. There also were 22 job cuts in Nebraska, most or all of those in Lincoln.

The company, which got its start more than a decade ago as a seller of refurbished computers, has grown rapidly over the past few years, adding hundreds of employees. It renamed itself Spreetail in 2015 and in April debuted a new e-commerce site called spreetail.com.

Spreetail had opened the Austin office to take advantage of local talent as it ramped up its digital marketing efforts and pushed to debut a new e-commerce site.

Thome said that website will not be shutting down and there will be a small team focused on it going forward.

"Our vendors love it," he said.