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A bra advert inspired by the film Frozen has been branded “inappropriate and offensive” after being shown on TV.

In the musical ad for lingerie brand Triumph, an animated version of top American model Hannah Ferguson, 23, is helped to find the right sized bra.

She is then shown in a changing room looking in a mirror, saying: “I found it”.

A total of 10 people have complained to The Advertising Standards Authority but they are not launching a formal investigation.

One father of a 10-year-old boy who had seen the advert TV before the 9pm watershed said: "It was obviously inappropriate.”

A spokeswoman for Triumph said: “We are truly proud of our newest award-nominated TV ad, featuring innovative creative in the form of an animated film - a lingerie industry first - as well as model Hannah Ferguson who is fronting our latest campaign, ‘The One’.

"The ad was designed to bring to life the concept of finding ‘The One’ bra, playing on finding ‘the one’ in love, and so, our heroine forges a relationship with her bra in a charming, unexpected and surprising way.

"At Triumph we believe that women should love their lingerie and want to help them find ‘The One’ perfect bra for them; we have always been committed to helping to empower women, and as such, cater to all shapes, sizes and age groups.”