As the company introduces a brand-new product to the market and the users get their first taste of the experience, our enterprise now strives to launch its own ICO campaign.

During this process, to ensure the success of the crowdsale, it is important to safeguard our financial stability and reputation. This is the domain of our Advisory Board: it takes care of auditing, know-how support, provides guidance and inspiration in practical matters. The high level of competence of our advisors directly increases the potential of our project and its future ICO.

Alongside high-profile experts in AR/VR gaming and blockchain, Mossland has also enlisted the support of our experienced and talented creative advisor, Vitaly Tkach.

His robust resume includes the creative director position at Wargaming (present) and the creative director position at Leo Burnett Ukraine (former). Vitaly is a highly qualified, award-winning expert in marketing, communication strategy and consumer psychology with 13 years of practical experience in this field.

Vitaly employs only the most forward-thinking ideas, to quote him directly: “The Market is changing, experts are becoming multifunctional. A 360-degree perspective is now a ‘must’: creative ideas have evolved to include the aspect of strategic vision. Psychology is the new black: strategy now revolves around consumer psychology, around the real experiences and insights of the client”.

Vitaly has worked with such global brands as World of Tanks, Red Bull, Philip Morris, Danone, Mondelez, Watsons, Mitsubishi Motors, Peugeot, Microsoft, Philips Avent, Gorenje, LG, Samsung, Discovery Channel, Lipton, P&G, AB InBev, and many others.

Besides having experience with a variety of large-scale projects associated with well-known brands, we also firmly believe that a competent professional should be self-sufficient. Fortunately, that is exactly what Vitaly is. For example, he has a track record of his own Kickstarter projects featured as “Staff Pick” and “Project of the Day” and owns a promising game publishing company already supported by two big investment funds.

Furthermore, Vitaly always welcomes new professional challenges. His 30+ awards and diplomas from international advertising festivals are well-deserved: he can design a viral campaign with a $0 media budget that still reaches more than 400K shares (for example, “Tomato the Oracle” campaign for World of Tanks and “Discover a Hero Inside You” campaign for Discovery Channel) or an eye-catching and heart-capturing charity initiative (for instance, the ‘Healthics Heroes” campaign for Ukrsibbank BNP Paribas). The scope of his abilities and results is truly impressive.

Mossland is planning to go global, and we know the key necessities for a global project: persistence, expertise and determination. These are the qualities we look for in our advisors and Vitaly has proven to be more than qualified.

Mossland team members have various backgrounds, ranging from 3D graphics design to game development with in VR, Mobile, and PC. Within a diverse and productive team, Vitaly is a vivid reflection of the project’s creative potential.