Description

This is completed downloadable of Test Bank for Marketing An Introduction Canadian 5th Edition by Gary Armstrong, Philip T.Kotler, Valerie Trifts, Lilly Anne Buchwitz

Instant download Test Bank for Marketing An Introduction Canadian 5th Edition by Gary Armstrong, Philip T.Kotler, Valerie Trifts, Lilly Anne Buchwitz after payment

Relate:

Product Descriptions:

The fifth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value—creating it and capturing it—drives every good marketing strategy.

Table of Content:

Part 1–Defining Marketing and the Marketing Process

1. Marketing: Creating and Capturing Customer Value

2. Company and Marketing Strategy: Partnering to Build Customer Relationships

3. Sustainable Marketing: Social Responsibility and Ethics

Part 2–Understanding the Marketplace and Consumers

4. Analyzing the Marketing Environment

5. Managing Marketing Information to Gain Customer Insights

6. Understanding Consumer and Business Buyer Behaviour

Part 3–Designing a Customer-Driven Marketing Strategy and Marketing Mix

7. Segmentation, Targeting, and Positioning

8. Developing and Managing Products and Services

9. Brand Strategy and Management

10. Pricing: Understanding and Capturing Customer Value

11. Marketing Channels: Retailing, and Wholesaling

12. Communicating Customer Value: Advertising and Public Relations

13. Personal Selling and Sales Promotion

14. Direct and Online Marketing

Product details:

Language: English

ISBN-10: 0133373142

ISBN-13: 978-0133373141

ISBN-13: 9780133373141

People Also Search:

Test Bank Marketing An Introduction Canadian 5th Edition by Armstrong Kotler Trifts and Buchwitz

Introduction Canadian 5th Edition by Armstrong Kotler Trifts and Buchwitz Test Bank

Test Bank Introduction Canadian 5th Edition by Armstrong Kotler Trifts and Buchwitz download pdf

Marketing An Introduction Test Bank 5th Edition by Armstrong pdf