Star Trek: Discovery will carry a lot of weight on its shoulders even before the first episode airs in January 2017. Living up to the expectations of the franchise is one, but living up to the expectations of modern media is another. That the new series will air with ads, despite being on a paid streaming service, is not a super great sign when it comes to that second one.

Variety is reporting that after the pilot episode—when Discovery becomes a CBS All Access exclusive—the show will be made to "carry an ad load of 12 minutes per episode" in addition to the $6 monthly charge for access to the service. A noticeable and annoying difference compared to something like Netflix.

There's a chance All Access will unveil an ad-free option, the president of CBS Interactive told Variety, but it would cost more than the version of All Access with ads. CBS has to make money, but the ads and the pay wall form an unusual double barrier to entry for the new Star Trek. Especially ironic since it takes place in a future in which humanity has rejected capitalism in favor of exploration and self-improvement.

Hopefully it's good enough to be worth the trouble.

Source: Variety

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