by Lauren Rodas, Associate Director, TAAG

Our industry is moving more into digital and that means that tech teams are becoming more invaluable. Here at Mediavest, we have our 2015 Vanguard Award winning AdTech and Platforms Group run by Oleg Korenfeld and in that group our AdOperations team is called the Technology and Activations Group aka TAAG run by Rich Walker. AdOps roles are changing and we are no longer a trafficking group therefore that means that we need to evolve with the industry. Here are some tips that have helped me along the way.