Google's YouTube is in talks with the NBA and the NHL to broadcast live games, according to a report.

Google's YouTube is in talks with the NBA and the NHL to broadcast live games, according to a report.

The interview with Gautam Anand, Google's director of content partnerships for Asia Pacific, was conducted on Sunday with Bloomberg.

YouTube aims to show more live sports in the second half of the year, Anand said. Since he declined to give additional details of the negotiations, it's too early to tell whether they'll be successful.

Google has traditionally had a difficult time securing content for its YouTube service, with <>Scary Movie 4 anchoring the flagship spot on its YouTube rentals page. User content, however, is plentiful; YouTube said in November that it receives .

But the site has also commissioned film projects such as . As product marketing manager Tim Partridge first explained at the Official YouTube blog, 'Life In A Day' is "a historic cinematic experiment that will attempt to...document one day, as seen through the eyes of people around the world."

In September, YouTube with Howcast, Next New Networks, Rocketboom, and Young Hollywood.

Probably the biggest success of a live event, however, was the live in Oct. 2009. Users could stream the concert in 16 different countries, including the U.S., U.K., India, and Australia.