I always have the same procedure, no matter the scale. The basic feeling is very important; thus in the initial stage I don’t want to do too much research. I do want to understand the brand, as including the brand history in the design is a very interesting part of my work. But look too much into the company, and it could affect the qualities; the respect might get too big. I also need to have a certain naivety in my approach. In this case I was really interested in getting into the micro architecture of a watch. Of course, other watches have glimpses of three-dimensionality, but I wanted to get deeper into this to integrate the ambient lighting into what eventually became a miniaturized version of the archaic architecture of the amphitheatre.