Amazon has spared no expense when it comes to promoting The Grand Tour, which debuts on Prime this Friday, November 18th. The studio bought at least three Toyota Prius hybrids, smashed and crashed them, leaving the wrecked remains in London, Berlin and Los Angeles. Commuters passing through Kings Cross in England got a bit of a shock when they happened across a Grand Tour-branded Prius smushed up against a mailbox. The number plate on that white hybrid? “M4Y.”

Meanwhile, in Hackescher Markt in Berlin, Germany, a red Prius was embedded in the pavement, in front of a banner with “#TheGrandTour” printed on it. That car’s license plate reads “H4MMOND.”

And in Los Angeles, smack in the middle of Hollywood Boulevard, a blue Prius has been shoved into the sidewalk. No one's confirmed that plate, but presumably it’s “CL4RKSON.”