Realty firm Godrej Properties has sold 300 flats worth over Rs 700 crore in just one week in its project at Vikhroli, Mumbai, even as the housing segment is facing huge demand slowdown.

Godrej Properties, the real estate development arm of the Godrej group, today informed BSE that “it has sold 300 apartments within one week at ‘The Trees’, its flagship project in Vikhroli, Mumbai.”

“The value of the apartments sold is in excess of Rs 700 crore making this Godrej Properties’ most successful ever launch in terms of value of real estate sold. This is also one of the country’s most successful recent launches,” it added.

Godrej Properties has launched 374 apartments in the first phase of the project.

“We are thrilled with the customer response to the launch of The Trees in Vikhroli. We will do everything possible to ensure we deliver our customers an outstanding and innovative project,” Godrej Properties MD and CEO Pirojsha Godrej said.

Spread across 34 acres, the mixed—use development project contains a commercial precinct spread across 9.4 acres, which houses Godrej One, the Godrej Group’s global headquarters.

The central mixed use precinct, spread over 9.2 acres, will comprise of a 5—star luxury hotel, cultural buildings, luxury residential and a high street retail park.

The more private luxury residential precinct spread across 6.7 acres, which was recently opened for sale, will house a community of residential buildings with private parks and an iconic clubhouse facility.