Liverpool have clamped down on fans shouting 'Man Up' at Anfield. So, why are kit-maker Warrior using that exact phrase to sell their shirts?



Liverpool issued their staff with a list of 40 'offensive' and 'unacceptable' words this week in a bid to eliminate discrimination from Anfield - but it appears kit suppliers Warrior didn't get the message.

Among the offensive terms was 'Man Up', which the club claim could be discriminatory on ground of gender along with terms like 'Queen', 'She-man' and 'Lady-Boy'.

Yet Warrior are advertising the team's new third strip on their website with the slogan 'Man Up, Sign Up.'



WARNING: List below contains explicit and offensive terms



Offensive? Liverpool included the term 'Man Up' in their list of offensive words issues this week, but their kit supplier Warrior have no problem using the slogan 'Man Up, Sign Up' on their website

The American kit maker, which has been supplying Liverpool since last year on a £25m-a-season deal, invite customers to sign up for email updates about new products and discounts.

'Man Up' is a term used to criticise players who are perceived as not being fully committed to the cause and is one of the more unusual inclusions on a list which contains many words that are much more offensive.



Liverpool distributed the memo to all their staff in a bid to stamp out prejudice and discrimination at Anfield.

It highlights common slurs against race, religion, sexual orientation, gender and disability heard in football stadiums.