CHICAGO (MarketWatch) -- Half of all Netflix Inc. NFLX, +1.32% users watch movies and TV shows on the service via game console -- either the Xbox, the Wii or PlayStation 3 -- according to a new study by Nielsen Co. The study also found that 89% of Hulu users watch directly on their computers, while only 42% of Netflix customers watch that way. Some 20% of Netflix users stream video by connecting their computer to the TV, while about 14% of Hulu viewers do the same. In terms of content, Hulu users tend to favor TV shows, with about 73% of respondents to Nielsen's survey reporting that preference. Only 9% of Hulu users say they primarily watch movies on that service, while 53% of Netflix viewers prefer to see films.