Buffalo Wild Wings Inc. says that it will focus its energy on upcoming soccer tournaments, among other initiatives, to turn around a decline in first-quarter same-store sales.

Chief Executive Sally Smith said the chicken wing restaurant chain US:BWLD was “dissatisfied to report a same-store sales decline.” Company-owned restaurants experienced a 1.7% drop, and there was a 2.4% drop at franchised restaurants.

Buffalo Wild Wings shares are up 2.5% in Thursday trading. Shares are down 28% for the past year. The S&P 500 is down 0.9% for the last 12 months.

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Smith outlined a number of initiatives to drive sales in 2016: strengthening the lunch program; continuing its takeout program, which represented 16% of gross restaurant sales in the first quarter; exploring ways to make its Wing Tuesday promotion more appealing, and adding a Happy Hour menu on May 2; and “winning the market for soccer.”

Buffalo Wild Wings has joined with Heineken and PepsiCo. Inc. PEP, -1.29% in hopes of capitalizing on two major tournaments happening this summer: Copa América and the Euro Cup.

“Soccer is a growing sport in the United States and we’ll be the place to watch all the action on the pitch for the major tournaments this summer,” Smith said in a statement.

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Some analysts believe that the summer soccer tournaments, as well as the Summer Olympics in Rio and other sporting events, will provide the company with an opportunity for a lift. Wedbush analysts, for example said in a Tuesday note that they believe these events will be “potential near-term drivers of same-store sales growth.”

The bank rates Buffalo Wild Wing stock outperform with a $180 price target, which it lowered from $200.

But many analysts chose to focus on the downward revision to the company’s 2016 outlook and other factors that could negatively impact future results. Wedbush, for example, said the lowered guidance was “conservative.”

“Given our recent sales trends and an increasing outlook for the cost of traditional chicken wings, we believe earnings per diluted share in 2016 should be $5.65 to $5.85,” CEO Smith said in a statement. The previous outlook was for $5.95 to $6.20 per share. The FactSet consensus is $5.78.

“Strategies announced so far seem to be tweaks rather than shifts, suggesting the worst may not be over,” wrote Credit Suisse in a Wednesday note. The bank said this was the company’s first negative same-store sales result since the fourth-quarter 2010 “and continues a recent trend of deceleration.”

“Continuation of weak comps may also raise further questions about Buffalo Wild Wings’ value proposition and store growth plans,” analysts said.

Credit Suisse rates Buffalo Wild Wings underperform and lowered its price target to $120 from $142.

Goldman Sachs removed the company from its “conviction buy” list, even though the bank’s analysts believe the company is in a better position to compete due to upcoming sporting events, among other factors.

“[H]owever, we remove it from the conviction list on the risk of industry headwinds further affecting the top line,” the bank wrote in a Wednesday note. Other risks listed are chicken wing price inflation, a sporting season disruption, and delays in tech rollout plans.

Goldman Sachs lowered Buffalo Wild Wings’ price target to $166 from $185.