This is pretty big in terms of self-awareness…

Anti-Drug Group Concedes That Marijuana Legalization ‘Is Happening in America’

The CEO of Partnership at Drugfree.org, best known for its 1980s “Your brain on drugs” ads, conceded during an interview with Advertising Age published Monday that the legalization of recreational marijuana in the U.S. “is happening.” […]

He said the Partnership has shifted toward an educational approach on anti-marijuana advocacy, focusing on parents’ roles in preventing young children from accessing pot.