i.am+, the company founded by musician will.i.am, recently announced the launch of its new i.am+ EPs, a set of premium Bluetooth earphones that are available exclusively from Apple retail stores and Apple.com.

Featuring a design inspired by the "iconic shape of vinyl records" and targeted at those interested in fashion, the EPs include circular ear pieces made of spun metal and are connected by a woven fabric cord. Because they connect to an iPhone via Bluetooth 2.0 and have a 30-foot range, there's no cord to plug them into a headphone jack or Lightning port.



The EPs are available in black or gold, and when not being used for listening to music, they can be worn around the neck for quick access. When worn, the EPs click together using built-in magnets so they stay in place. There's a built-in remote control for adjusting volume and there's a microphone that can be used to make phone calls.

Packing plenty of style, the i.am+ EPs Bluetooth wireless headphones deliver superior surround sound and deep bass to truly represent the music on your iPhone, iPad, and Apple Watch. The metallic discs clasp around your neck for all-day wear. Their lightweight, no-fuss form means no interruption to your music or flow. So easy, so fresh, they'll quickly become an everyday essential to complement your wardrobe.

A microUSB port located on the remote charges the EPs, and the battery is rated to last up to eight hours before needing to be recharged.

The iam+ EPs are available immediately from Apple.com for $229.95. They are also available for purchase from a select number of brick and mortar Apple Stores.