National Lipstick Day may be a made-up (if not extremely fun) holiday, but there is more reason to celebrate than you might think — and it's a lot more exciting than wearing around your favorite shade. Enter: MAC's Lips, Lips, Lips giveaway. ADVERTISEMENT

There is one thing the cosmetics brand loves to do, and that's offer up free samples and perks for its loyal customers. (Remember its Back to MAC program and all those BOGO sales?) Well, makeup fans might want to sit down, because this time around the deal is better than ever. In honor of National Lipstick Day this Saturday, the company is giving away one free, full-sized lipstick to every customer... just because.

No, there isn't a catch, you don't have to buy a product first, and there aren't any hidden restrictions with this one. MAC just thinks you deserve a free lipstick for being a lipstick lover — and, even if you aren't, this might turn you into one. Because when it comes to lip products, MAC has some of the best. Its formulas are the crème de la crème, with best-selling reds like Ruby Woo and the sexiest nude of all time, Teddy. So, if you're already familiar with the infinite archive of MAC lipsticks, this is your chance to get your favorites without hurting your bank account.

All you have to do to get in on the deal: Head to your local MAC counter, pick out a shade, and... walk out triumphantly. Our only suggestion is that you make your way there fast. The promotion is starting on July 29 while supplies last. Ready, set, go!

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