Earlier this week, after more than a decade of waiting, gamers around the world sat down to enjoy Diablo III . Most of them had already downloaded it the week before, but they weren't allowed to actually play it until the day it physically arrived in retail stores. After that, they weren't allowed to play it until they connected to the game's online server. When the servers were broken for most of the day, millions of frustrated fingers told the Internet how pissed off they were. Even the funny ones . However, as far as video game PR disasters go, it couldn't contend with these classics:

5 The Sega Saturn Launch

While psychology and elementary education majors are searching for their panties in a fraternity sleeping porch, marketing majors are doing a lot of homework. That's because launching a consumer product like a video game system is a complicated thing involving thousands of jobs. Despite careful planning and research, things always seem to go wrong. So maybe that's why Sega's idea for the Saturn was to say screw it and throw it into stores like it was a prank.

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Sega told the world that the Saturn was coming out in September 1995, a week before the PlayStation. Then, surprise: In a desperate move to be first, four retail chains suddenly had the Sega Saturn in May. History has shown that a blind rush to be first is a great way to send confused monkeys and dogs into space, but it's not always the best marketing strategy. First of all, it meant that only six Saturn games were available at launch, and all of them were made by Sega. When Sega told everyone the thing was coming out in September, that included the developers making video games for it. It was like telling the shark delivery man at your door that you already jumped the tank, but he can still throw the shark on your lawn and see if anyone else wants to buy it before it dies.