by Wayne Friedman , Staff Writer, January 18, 2018

Google is looking to clean up its Google Preferred video service that it offers through YouTube. So what does that mean for TV upfront buyers?

For the last few years, big TV upfront media agency executives have increasingly used the Google Preferred channels -- which represent the top 5% of all YouTube content -- as a supplement to broadcast, cable and national syndication buys for their upfront dealings.

But due to continuing issues regarding inappropriate content -- the latest being Logan Paul’s video of a dead body on his channel -- Google has had to install new measures to make its video brand safe for advertisers.