Terrorist, cartoon stereotype, evil oppressive dictator.

It's through those lenses — those unfair representations of a complex, massive grouping of a wide variety of people and what they believe in — that much of the non-Arab world sees the population of the Middle East.

And it was this realization, this moment of clarity about how the world might view his culture, that led Prince Fahad Al Saud to try and play a part in disrupting that singular, often incorrect trope.

"I asked myself a whole bunch of perplexing, potentially paranoid questions," Fahad said in his keynote at the Games For Change Festival in New York last week. "Was this intentional? Why was I misrepresented like this so often? Is someone doing this on purpose, generally presenting me as some super-size, bearded, brown-skinned terrorist? I didn't know. I still don't know. All I knew at that point of realization was that I had to play my part in disrupting this narrative, in contributing with positivity, to this global story."

And his tools for sparking what he calls an intellectual, artistic renaissance are video games about camel racing, wordplay and soon, the revolutionary uprising of Saudi girls against an oppressive male regime.

The Other

"Popular media rhetoric has taken to defining everything that does not conform to the perceived norm as 'other,'" Fahad said. "Few nations and peoples are more notably attached to this label than those of the Arab world.

"Somewhere, there's a discourse going in how the planet presents itself, a kind of wild conflict between global vision and local reality, with one side winning — most of the time. Have projected perceptions taken us down a somewhat morbid set of exaggerated stereotypes, ignorance and most of all, fear?"

It's important, Fahad added, to take back that narrative and make it more celebratory. His first step in trying to do so, he said, was helping to develop Facebook Arabic to empower women in the Middle East through technology.

"I joined Facebook in 2010 to help develop Facebook Arabic, and whilst I knew it could be used for many things, my primary interest was to use Facebook as a tech solution for women in the Middle East," he said. "To make real use of this new phenomenon in social interaction, to empower the many entrepreneurial spirits I knew existed in my community, who could then find new ways in building business from their own homes — without worry or need to move around due to any given obstacles in front of them." Instagram stars and Facebook-savvy Arabian women embraced the change and used it to express their own stories. That social change, he said, in part led to a growth in the tech industry for women. Next Fahad turned to video games.

Thirty-five percent of tech entrepreneurs in the Middle East and North Africa today are women, he said, compared to 10 percent globally. In Saudi Arabia, women employed in the Kingdom's private sector grew from 55,000 in 2010 to 454,000 by the end of 2013, according to figures from the Saudi Ministry of Labour.

"I wanted to really start telling our true story," Fahad said. "And to inspire change through creativity. I sat down, combined the transitioning aspects of my life, personal, observational and professional. I examined my creative desires, the creative desires and needs of my society, my traditions, our traditions, education, technology, innovation, entertainment, identity, and eventually ended up fusing it all into one platform. A platform that would not only start to demolish the construct of 'other' but also inspire and deliver real change."

NA3M

The word "naem" means "yes" in Arabic. Na3m the company was founded to help deliver change through creativity.

Fahad describes NA3M as a transmedia creative incubator which hopes to build, shape and support Arab entertainment online. Through its divisions it creates, promotes, licenses and develops things like animated series, web comics, educational software and video games.

"By producing games about and for the benefit of the Arab world, a void is filled for under-serviced audiences in gaming and in the media — openly welcoming the rest of the world to explore and discover new content," Fahad said. "From racing and adventure to competitive sporting games, young, enthusiastic developers are able to highlight, share and celebrate their culture and inspirations which without incubation would not be able to come to fruition — leave alone compete in a flourishing international market."

NA3M, which is based in Jordan and Denmark, has 25 developers from 16 countries, and Fahad believes that the studio will double in the next year.

Since its launch, the studio has released a variety of games, including Run Camel Run, Nitro Punch, NA3M Words and Caravan Master Adventures. All were released on mobile devices.

One of the reasons NA3M is focusing on mobile is because it makes it easier for the company to release games and to get around government restrictions, said Ryan Riegg, chief operating officer and general manager at NA3M.

"Why do you need a publisher?" he said. "The world now is one of self-publishing mobile.

"Government restrictions don't come up when you're building for the rest of the world or mobile because it's really hard to restrict."

And NA3M's ambitions for games are growing.

Saudi Girls Revolution

As his talk wrapped up, Fahad showed the audience a quick glimpse of a big new project the company is working on: Saudi Girls Revolution, or SGR.

"It is going to be a comic book series that leads into a game focusing on new possibilities and new features and discussing certain issues that relate to Saudi women, exaggerated in a post-apocalyptic world," Fahad said. "We're focusing on trying to represent different stories and demographics of Saudi women in the protagonists we have."

The game, due out by the end of the year on mobile devices, will feature seven protagonists, all Saudi girls.

"In this post-apocalyptic future, women are placed in concentration camps with conservative men ruling the land and controlling resources," he said. "It is the story of the girls breaking out and liberating the Arab empire by replacing its leaders."