Getting goosebumps JGI/Jamie Grill/Blend/Getty

Isy Suttie has felt “head squeezing” since she was young. The comedian, best known for playing Dobbie in the British sitcom Peep Show, is one of many people who experience autonomous sensory meridian response (ASMR) – a tingly feeling often elicited by certain videos or particular mundane interactions. Growing up, Suttie says she had always assumed everyone felt it too.

Not everyone feels it, but Suttie is by no means alone. On Reddit, a community of more than 100,000 members share videos designed to elicit the pleasurable sensation. The videos, often described as “whisper porn”, typically consist of people role-playing routine tasks, whispering softly into a microphone or making noises by crinkling objects such as crisp packets. The most popular ASMR YouTuber, “Gentle Whispering”, has over 250 million views. To most of us, the videos might seem strange or boring, but the clips frequently garner hundreds of thousands of views.

These videos often mimic real-life situations that provoke ASMR in susceptible people. Suttie says her strongest real-world triggers occur during innocuous interactions with strangers, like talking about the weather – “it’s almost as if the more superficial the subject the better,” Suttie says.


She feels the sensation particularly strongly when someone brushes past her. For Suttie, the feelings are so powerful that she often feels floored by them, and they even overcome pain and emotional distress. During a trip to the dentist, she still experiences the pleasurable tingles when the assistant brushes past her, she says.

Vanishing tingles

ASMR remains largely a mystery, but research is beginning to give us a clearer picture. The first formal study of the phenomenon was published in 2015 by psychologists Emma Barratt and Nick Davis. They found that the sound of whispering is the most common ASMR trigger, followed by close personal attention like someone touching your face, then crisp sounds and slow and repetitive movements.

But recently, people have increasingly reported that their experience of ASMR is diminishing when they watch too many videos. The phenomenon has been dubbed “ASMR immunity” in videos on YouTube and reports around the web. Davis likens this to becoming desensitised to a stimulus, such as when drug users require larger doses to get the same hit.

Psst – whispering is the most common ASMR trigger

The phenomenon of ASMR is being investigated in a survey by physiologist Craig Richard at Shenandoah University in Virginia, which has so far received over 19,000 responses. Out of those with ASMR, 40 per cent answered yes when asked if their experiences had ever decreased or gone away.

But just as substance users take drug holidays to bring back the drug’s diminishing effects, taking a break can have a similar effect for people with ASMR, who commonly report the pleasant sensations returning after abstaining from the videos.

Richard says that, instead of immunity, it should be called tolerance. If they stop watching the videos for one or two weeks, most people say that the ASMR sensations normally return, he says.

Not quite euphoria

Richard’s preliminary results show that 95 per cent of those who experience ASMR feel it is something associated with the head and brain, and 71 per cent believe they feel the sensation in the area around their spinal cord. Richard has received responses to his survey from more than 100 countries, implying the condition isn’t just a cultural phenomenon limited to certain locations.

While the sensation is often described as euphoric in the media, only 35 per cent of the ASMR-experiencing respondents to Richard’s survey would describe it this way. Instead the most popular term used to describe it was “relaxing”, and 60 per cent said ASMR makes them feel sleepy, suggesting people are using the whispery videos to relax.

Despite assumptions that the feeling may be sexual, only 10 per cent of respondents said they felt their experience of ASMR is sexually arousing.

Psychologist Stephen Smith at the University of Winnipeg in Canada recently investigated ASMR by comparing fMRI brain-scans of people who experience the sensation with scans from volunteers who do not. He found that people with ASMR had more “cross-talk” between brain networks. The study was only small, but it offers the first clue as to how the wiring of our brains make some of us able to experience these mysterious tingles.