If you smelled charred pizza, that may have been Papa John’s ― because the company got badly burned in a Twitter war.

The company’s CEO and founder, “Papa” John Schnatter, earlier this week claimed that NFL player protests were hurting pizza sales and blamed the football league for “not resolving the current debacle.”

Frozen pizza brand DiGiorno, owned by Nestle, said on Twitter that its sales were just fine:

Us: 🍕📈

Them: 🍕📉 — DiGiorno Pizza (@DiGiornoPizza) November 1, 2017

DiGiorno also mocked Papa John’s “Better Ingredients. Better Pizza.” slogan:

Better Pizza.

Better Sales. — DiGiorno Pizza (@DiGiornoPizza) November 1, 2017

Papa John’s responded by changing its Twitter bio to:

Frozen pizza = the pizza equivalent of a participation trophy.

Then, in a tweet that’s since been deleted, the company boasted #NewTwitterBio.

DiGiorno was ready:

Let us know when you have #NewPizza — DiGiorno Pizza (@DiGiornoPizza) November 2, 2017

DiGiorno wasn’t the only one trolling Papa John’s.

Pizza Hut took a more subtle approach, saying it hadn’t noticed Papa John’s NFL problem.

“We’re not seeing impact on any of that on our business,” Greg Creed, CEO of Pizza Hut parent company Yum Brands said on Thursday, according to Fortune.