Crux is about supporting sustainability leaders in being more effective change agents, and doing so in a compassionate, fun, engaging and irreverent way.

The vast majority of sustainability communication is either missing in action (not happening), missing the mark (not hitting the target audience/s in a way that resonates) or missing the point (focusing on the wrong thing).

So much of our sustainability communications is the equivalent of shouting loudly at someone who does not speak our own language. Becoming ever more strident, earnest, or scary is not going to create the shift.

If people aren’t getting it, that’s not their fault – its our responsibility to frame and communicate our messages so they resonate.

In 'The Crux Files' are some of the best offerings from Cruxcatalyst, including guest posts, on values, interpersonal communication, psychology, leadership and more.

Values & Motivating People

Leadership

Sustainability Thinking

Understanding People

Communication

Case Studies