Theresa May wants to deploy an army of computerised ‘mind-readers’ to help her win the next Election, sources claim.

Tory chiefs have been in talks with Cambridge Analytica, the polling data experts credited with playing a key role in Donald Trump’s presidential victory.

The British company, run by Old Etonian Alexander Nix, 40, uses computers to ‘mine’ huge amounts of data on voters – including Facebook likes, favourite foods, TV shows and even football clubs.

Theresa May wants to deploy an army of computerised ‘mind-readers’ to help her win the next Election, sources claim

It then builds different personality profiles to try to target voters’ concerns, upon which political messages are based. Veteran US pollster Frank Luntz, who forecast a Clinton win, said: ‘They figured out how to win. There are no longer any experts except Cambridge Analytica.’

A party insider said: ‘The Tories have been in talks with these guys for about three months now and I understand they’re close to a deal.’

Cambridge Analytica has declined to comment.