By Kim Yoo-chul

Samsung Display has teamed with Intel to promote transparent displays.

It says its 55-inch transparent display is the world’s largest, based on organic light-emitting diode (OLED) technology.

Officials say the product represents company efforts to expand in the commercial display market rather than spend more on the development of OLED TVs, which is still at an early stage.

Samsung said the 55-inch transparent display is integrated with Intel’s Real Sense technology to strengthen visually compelling interactive features for customers.

“The Intel technology takes human-computer interaction to the next level of visualization, which combines consumer-grade 3D cameras with an easy-to-use, automated library of stored perceptions to simplify the camera enhancement efforts of software developers,” spokesman Kim Ho-jeong said.

The products will be exhibited from June 9 to 11 at the Retail Asia Expo at the Hong Kong Convention Center, Asia’s biggest expo for retailers.

The Samsung transparent display has a 75 percent reflectance level, which is similar to normal glasses. It can deliver at least 50 percent higher reflectance than competitive LCDs now in limited availability and a much improved color gamut.

It also has an exceptionally high contrast ratio and a much faster response time than LCD panels.

Kim said the product would eventually replace home mirrors and the company hoped it would play a key role in providing digital information services to sophisticated consumers in the same space where they now had a traditional mirror.

Samsung is competing with chief local rival LG Display for supremacy in next-generation displays.

While LG is teaming with leading Chinese and Japanese TV manufacturers to promote OLED TV panels as groundwork for the creation of a new ecosystem, Samsung Display has identified commercial and retail markets as its target sectors for profit.