Plain old words won't do justice to the augmented reality future that artist Keiichi Matsuda has laid out in "Hyper-Reality." This six-minute short puts you in the hypothetical point of view of a woman in Medellin, Colombia a few years from now, when AR specs of some kind overlay every surface we see with a bunch of gunk that isn't really reality: Alerts, calls, search, virtual pets, news, to-do lists, come-ons, apps, and, of course, a blizzard of ads. Walking around as Juliana Restrepo, even vicariously, feels like slashing through a digital jungle with a dull machete.

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Matsuda turned to Kickstarter to raise more than $40,000 to make the film over the past couple of years. Visually and conceptually, the results are no doubt impressive; Motherboard hails it as "a dark cyberpunk masterpiece." It works in part because Matsuda has articulated and amplified the sensation of overload that comes with the chimes and chirps and shimmers that already compete for your attention all day, revealing a world that has gamified every facet of existence.

Still, he's also no stranger to the demands of being an whole person in the swirl of the Internet's economy. Here's his plea for the next round of funding, which would include, yes, sponsorship:

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If you know a brand who might like to sponsor the next #hyperreality, please get in touch! info@km.cx — Keiichi Matsuda (@keiichiban) May 20, 2016

Source: Keiichi Matsuda via The Verge.

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