viewing staff teams by function

Friday, I mentioned that *if* we are going down the road of splitting the work of Progressive Media, that we think of it by function (tracking, online outreach) not just by staff members. Here is a run down of "ongoing projects" paired with staff and staff salaries. Additional research and press staff could be paired with these projects. This leaves out operations, fundraising and senior staff.. But covers the majority of staff. Let me know if you have questions. Tara Tracking and Monitoring the Right for Progressive Partners (7-8 staffers, including tracking/media monitoring director) $24,050 + overhead and expenses The campaign infra structure of tracking McCain in person and on television and the daily news updates, daily media monitoring reports (sent to the blackberries of scores of progressives) and servicing a progressive community video library could continue to run with minimum executive management. *If you added one of the more senior researchers, you could continue to run monthly "research consortium meetings" and convene and share already packaged video and McCain record resources, that cost is not included here. The team outlined below could provide the following functions and services: . Right wing candidate tracking (video taping McCain on the campaign trail) and real-time update of campaign events . Bush/McCain television media monitoring (6 days a week 3 shifts a day) . Send Daily Right wing, Bush/McCain news clips . Host a daily news call which progressive organizers can dial into for the news of the day . Right wing video library construction, searchable video data base . Run and distribute box.net and our searchable private youtube account, cut videos for selected partner requests *All of these services would be provided to an existing network of 50 plus progressive organizations and leaders (SEIU, AFL-CIO, LCV, AU, CAPAF, Media Matters Action Network, MoveOn.org, Catholics United, VoteVets.org, Campaign Money Watch, ARA, CAF and others). Tracking Director (Cammie Croft) $5900/mo 2 Deputy Directors/Trackers (Sara Dubois, Andres Moreno) $3200/mo 4 Tracker/Media Monitors (Greg Rosalsky, Jacob Roberts, Evan Whitbeck, Jessica Cavalieri) $3000/mo Travel to McCain Events (the cost of trailing McCain around the country) $11,000/mo Total (without researcher) $35,050/mo New Media Outreach-Online Progressive Campaign (4-5 staffers) $23,200 + overhead and expenses With the following staff you have the capability to create websites, design online advertising campaigns, create web and TV videos. The best recipients for this self contained, highly creative team of campaigners: MoveOn.org, Campaign Money Watch, Progress Now, Lux/Open Left. *To make this unit more powerful, you could optionally add a press person and or researcher to it. The team outlined below has the capacity for: . New Ad script and ad (tv and online) creation . Online outreach, online advertising program creation . Proven ability to move materials extensively to prominent blogs . Maintenance of mccainsource.com, creation with Campaign Money Watch of - mccainslobbyists.com New Media Campaign Director (Ari Rabin-Havt) $10,500/mo Video Editor (Brad Herring) $3200/mo Online Organizer/Blogger (Jason Rosenbaum) $3500/mo Researcher (To be named) $3000-6000/mo Total $17,200 (without researcher) $20,200-23,200 + with researcher Progressive Media Framing Program in 6 Battleground States (2 staff plus monthly grants to 6 state partners) $39,400/mo + overhead and expenses To continue the work with OH, IA, MN, CO, NM and WI to frame McCain's visits and to integrate state work into national framing should include some supervision and regular access to new research, new videos, talking points etc. America Vote's communications director already partly oversees this project with one deputy, perhaps this could be moved entirely under America Votes. Alternatively, housing the Deputy Director inside someplace like CAPAF - would give the states access to quality level surrogates and a good policy message calendar. . Oversight of sub grants to state partners . Regular state press events around Bush/McCain visits . Organizing efforts to ask targeted questions at town hall meeting . Regular progressive framing work with state editor boards in targeted states . Framing and outreach to progressive bloggers and progressive media in OH, IA, MN, CO, NM and WI . Construction of state-based progressive surrogate databases Director from pre-existing organization (AV) (Kate Snyder) $5400/mo (half-time) Deputy States Communications Director (Tory Brown) $4000/mo OH, MN, IA, NM, CO, WI sub grants $30,000/mo Total $39,400/mo Research (6 staff) $31,500 + overhead and expenses Unless another organization was to subsume this entire unit, I suggest dividing the research team and pairing researchers with the new media or tracking pods. There are a number of permutations, including sending top-level research staff to beef up some of the likely surrogate operations - Americans United, MoveOn.org, and VoteVets.org don't currently have researchers on staff. Christina Reynolds, not included in this list drives the research agenda and provides larger strategic guidance to the campaign. Here is a rundown on the current research team and a list of the products and projects they are currently driving: * Convening "research consortium" 25 researchers from progressive organizations to share research plan future projects * Share a complete legislative history of John McCain * Build out a 500 plus page opposition research book * Manage a database of McCain's lobbyist ties * Manage a database of McCain's 9 plus properties * Create daily rapid response research products Research Director (Elizabeth Baylor) $8000/mo Deputy Research Director/Policy (Martine Apodaca) $7000/mo Deputy Research Director Peter Bondi (has been with us 1 week) $6500/mo Researcher (Ian Mandel) $4000/mo Researcher (Chris Hill) $3000/mo Researcher (Melinda Warner) $3000/mo Total $31,500/mo Communications (2 staff) $9,050 Since the communications team, without the state component is only two people strong - they are both campaigners (press secretaries). Press Secretary (Eddie Vale) $4850/mo Press Secretary (Jenni Lee) $4200/mo Total $9,050