The New York Post’s Claire Atkinson reports on the impact Breitbart’s boycott of Kellogg’s has had on the cereal giant’s stock. The #DumpKelloggs boycott effort was launched in response to Kellogg’s attack on the “values” of Breitbart and our 45 million monthly readers.

From the New York Post:

Looks like Kellogg has a little Eggo on its face. The cereal giant, whose products include Frosted Flakes, Corn Flakes and Eggo Waffles, found itself on the firing line on Thursday after the far-right news outlet Breitbart News launched a campaign calling for its readers to boycott the food maker. … Kellogg’s stock has fallen 3.6 percent in the last two days in part because of the Breitbart brouhaha.

Read the rest here.