Playtex Products (not to be confused with the entirely separate Playtex bra company) decided to run an edgy ad campaign (if you define middle-school lady-part jokes to be "edgy") for "Fresh + Sexy wipes", a private parts washcloth. I haven't confirmed who wrote the ads, but the only rational explanation is that some vice president there thought that letting his teenage son who loves porn and has no understanding of women should be given free reign over a campaign for feminine hygiene products. Cheap puns are easy, but tolerable. Shaming women about their sex organs... not so much.