Is this the most Melbourne guy ever?

That's the question being asked of Samuel Davide Hains, a "web developer, mystery blogger and jazz kitten" who appeared in M Magazine's Street Seen on Sunday.

Overnight, the 24-year-old has gone viral. One social media post describing his interview as "f---ing glorious" has had more than 1400 retweets. And the other side of the world is just starting to wake up to our local "fashion icon".

One London tabloid said: "He is spectacular. Not just because of what he happened to be wearing on the day he was interviewed about his street style – dungarees (worn backwards), a black turtleneck, a beret, and a 'Feeling Myself' tote bag – but because of the worldview his style, his speech, and his general sense of being embodies."