hanspampel said: i remember

but to what 10 year deals would Sony refer here if it's not the same? Click to expand...

Midas said: 10 year contracts? I guess Xbox players might be mad for 7 more years. Click to expand...

Seems that they are going to spend a lot of money in 2018. I assume it's because they know that are going to have an historical line-up of great games like Gran Turismo, Spiderman, FFVIIR, GoW, Death Stranding, The Last of Us 2, Shenmue III, Detroit, Dragon Quest XI, Days Gone etc. and want to make sure their console and games are very well advertised during this period.I don't know which ones exactly, but should be deals to sponsor UEFA Champions League, NBA, F1, eSports championships, trading shows like GamesCom, conferences like GDC, tv shows or stuff like that. PlayStation sponsors things like that, they aren't talking there about marketing deals with 3rd party games.When 1st party makes a marketing deal with a 3rd party game it's just for a few months around launch (to put videos in the PS channel, articles in PS blog, highlight it in PSN store, show it in the E3/GC/TGS PS booth, maybe make a console bundle with this game, pay ads mostly on tv, etc), and separate deals are made for each separate game in the 3rd party IPs (this is why you see CoD/AC marketing deals in a console and next year you see the next game of the same IP in the other, or why a Monster Hunter is exclusive for a console and the next MH is exclusive to another).To place a PlayStation or God of War banner when sponsoring a sport event or a tv show won't affect Xbox players.