Membership to nudist resorts is flatlining, meaning the industry is desperate to capture a new demographic of naked people.

Young naked people, specifically.

The Wall Street Journal reports resorts are pulling out all the stops to get younger people to drop their shorts and spend some money on naked vacations. That’s why they’re hosting reverse-strip-poker nights (I assume that’s exactly what it sounds like), naked volleyball tournaments and music festivals with names like Nudepalooza.

The reason younger nudists aren’t interested in resorts? From the WSJ story:

Pools close at sundown. Body piercings are prohibited. Some older nudists complain that younger ones keep them up with late-night cavorting. Mostly, though, youngsters appear not to be eager to socialize regularly with folks the age of their grandparents.

“It’s not that I have anything against old people,” one young nudist told the WSJ. “I just don’t really want to hang out with them at the pool.”

That’s not very nice, young man.

Read more in the full story: “Wearing Only a Smile, Nudists Seek Out the Young and the Naked.”

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