Google’s Year in Search is out for 2018, and there’s a surprising entry in the results. ‘Bitcoin’ tops the ‘What is…?’ list. For reference, the top five questions asked in this format are:

1 What is Bitcoin

2 What is racketeering

3 What is DACA

4 What is a government shutdown

5 What is Good Friday

That’s pretty interesting, especially since overall search queries for bitcoin slumped over the course of the year, describing a chart much like bitcoin’s price. Well, perhaps not quite like price. More like market volumes.

We know that price movements do correlate well with search traffic, as you might expect. And over the course of this year, as the mainstream media first derided bitcoin as a crashing investment and then lost interest, searches for the term also tailed off. But in the last few weeks, we’ve seen a slight rise again – correlating not with rising price, but crashing price. Bitcoin is back in the news again as the bear market enters a new phase, with the fall below its once-stable base at $6,000. People are taking an interest once again.

The significance of the ‘What is bitcoin?’ search term is that people are clearly looking to find out more. They are educating themselves, where previously bitcoin was a gap in their knowledge. Thus it’s fair to say that there is now an unprecedented number of people in the world who are both aware of bitcoin, and know something about it. Some of them will obviously discount it. Others will make a decision to become involved at some point in the future. But the pool of interested parties is expanding.

That’s one of the fundamentals, along with exchange infrastructure and clearer regulation, that points to the strong likelihood of another bull run in the coming months and years – and one that will eclipse the last one.

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