By Angel Lebailly

In this article, we cover imusify’s partnership with NYU (New York University).

Great partnerships bring successful projects to life. Marketing consultant, entrepreneur, and professor Rosemary G. Fitzgerald has worked with imusify as the head of marketing to create a solid partnership with NYU. The partnership gathers the students from the Integrated Marketing Master’s Degree Program’ — who have been working lately on building a community for imusify. Dr. Rosemary G. Fitzgerald — who has been taught in the graduate program at NYU for over 15 years — explains what the partnership entails and how imusify is taking over NY active musicians’ community.

Dr. Rosemary G. Fitzgerald background

Avid of new technology, Dr. Rosemary G. Fitzgerald had a couple of friends working in crypto who introduced her to imusify. Managing Partner of the marketing agency Spiderweb Studio, she was researching companies and startups with a strong value proposition in the blockchain sphere. When her friends mentioned imusify, she reached out directly to David Walters, imusify founder, and CEO. When talking to David, she immediately enjoyed his spirit and shared, “I like the way he thinks. I know imusify has a great potential for success.”

Building a community around imusify

As part of their classwork and ongoing internship through NYU for the integrated marketing master program, the students are assigned an artist for whom they develop a comprehensive marketing strategy. The whole idea centers around how imusify can add more value to the musicians’ community in New York City. Students need to market the artists by composing a brand and social media strategy — while Dr. Rosemary G. Fitzgerald oversees the partnership and guides the students with imusify processes around blockchain and cryptocurrencies.

As brand ambassadors, the students connect to influencers and execute small marketing campaigns for imusify. They target the main audiences of their respective artists and help imusify build a database of savvy musicians and producers in the New York City area. They furthermore execute various marketing projects such as CRM campaigns. Plus, the students also worked on SEO campaigns to help build strategic assets including imagery and graphics assets to help imusify stand out. “They truly worked hard to build imusify’s following which we can see from the explosive growth and active community on discord,” shares Dr. Rosemary G. Fitzgerald.

A broader educational platform and outstanding PR tool for musicians

Another idea Dr. Rosemary G. Fitzgerald is currently developing is around launching the video cafés for the imusify musicians. The video cafés will present a music video series, where select hosts will be interview prominent musicians discussing the unique advantages through the imusify partnership. In the meantime, the students will continue to develop their own marketing programs for musicians while learning how imusify can be valuable to them. To stay abreast of technology and being able to understand the core features of imusify, they stay close to Dr. Rosemary G. Fitzgerald. The main idea behind the video-cafés is to gather down-to-earth and community-oriented musicians from all around the world.

In addition, Dr. Rosemary G. Fitzgerald is partnering with artist-in-residence programs, to demonstrate how imusify supports musicians and them the opportunity to develop their audience as well as their business connections to the music industry. “We want to talk to musicians and say ‘Hey, here is a new way to build your career and connect to your community’”. Third, she is leveraging her own network of educational professionals in the music industry connecting to different music schools to reveal to future musicians the opportunities within the imusify community. “We see imusify as a way of educating the upcoming musicians. The platform brings new avenues to build their following and gather a broad reach,” she concludes. In short, Dr. Rosemary G. Fitzgerald envisions imusify from an educational, PR and brand strategy perspective with the core belief based on building and sharing imusify resources for the entire music industry.

The reactions of students toward cryptocurrencies

Dr. Rosemary G. Fitzgerald explains that the attitude of students toward cryptocurrencies is still challenging. “They talk about blockchain and how different communities could use cryptocurrencies in a number of different ways,” she comments. “Yet imusify is a real-world example of how blockchain works and is developing a unique community and ecosystem in the music industry,” she adds. “Imusify’s real-world success, furthermore, exposes students to the reality of blockchain and how it can be applied to disrupt and transform. imusify reveals how we are changing the old paradigm” she notes.

Therefore, with so many fresh heads involved with imusify, there’s a great likelihood to see an ever-growing community of artists who are already familiar with blockchain, streaming, and cryptocurrencies — bringing imusify at the forefront of the blockchain revolution within the music industry.