“For our mad men—and women—this building represented a fresh start and was a symbol that their new, off-Madison Avenue advertising agency had arrived,” said AMC President Charlie Collier before a crew removed the bright red structure hiding the bench. “For the brilliant creator of Mad Men, Matthew Weiner, authenticity is king, so every detail of the show, from the architecture to the furniture to the views from Don Draper’s corner office on the 37th floor, all of it was true to 1960s New York.”