Interestingly, beef has actually been on an upswing in recent years despite the prevalence of plant-based products. The USDA predicts a record 222.2 pounds of beef and poultry will be consumed by each person in 2018, a number that hasn't been this high since 2004. It's also improbable that there's a ton of consumer confusion when it comes to labeling, as companies clearly state whether their "meat" products are made from plants or not.