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Rdio is now letting U.S. listeners use its music subscription service for free — on the web, anyway: The music service announced Thursday that it is allowing users to listen as much as they want on its website. Rdio is monetizing the new free offering through ads, which are sold by its new partner Cumulus. Ad-free listening still costs $10 a month. The announcement comes a day after Spotify announced that it is removing limits to free listening in all of its territories, and less than a week before Beats Music launches its service in the U.S.