It looks like retail chain Macy’s bet on the wrong horse.

The famous department store started a war with President-elect Trump last year when they publicly disassociated themselves with the real estate mogul, and phased his product line out of their stores.

The move was in response to the kind of blunt talk that was partly responsible for putting Trump in the White House. During his campaign announcement in June 2015, Trump drew his battle lines boldly in an historic speech that put mealy-mouthed career politicians on notice.

“The U.S. has become a dumping ground for everybody else’ problems,” said the candidate.

“These aren’t the best and the finest. When Mexico sends its people, they’re not sending their best. They’re not sending you. They’re not sending you,” he said, motioning to members of the audience. “They’re sending people that have lots of problems, and they’re bringing those problems with us. They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people. But I speak to border guards and they tell us what we’re getting. And it only makes common sense. It only makes common sense. They’re sending us not the right people.”

After Trump made the comments, Macy’s, who has been carrying his line of menswear since 2004, hastily announced they would be phasing his products out of their stores.

The department store’s statement read in part:

“Macy’s is a company that stands for diversity and inclusion. We are disappointed and distressed by recent remarks about immigrants from Mexico.”

Trump swiftly returned fire, saying that in fact he had initiated the breakup, and that he was troubled by the fact his menswear line was manufactured in China.

“While selling Trump ties and shirts at Macy’s is a small business in terms of dollar volume, my principles are far more important and therefore much more valuable.”

He had some harsh words for the politically correct executives at Macy’s, and at NBC who announced cancellation of Trump’s Miss Universe and Miss USA pageants:

“Clearly, NBC and Macy’s support illegal immigration, which is totally detrimental to the fabric of our once great country. Both Macy’s and NBC totally caved at the first sight of potential difficulty with special interest groups who are nothing more than professional agitators, who are not looking out for the people they purport to represent, but only for themselves.”

He followed the statements up with a series of tweets, with the trademark candor he’s become known for.

Those who believe in tight border security, stopping illegal immigration & SMART trade deals w/other countries should boycott @Macys. — Donald J. Trump (@realDonaldTrump) July 1, 2015

He also argued that the Macy’s snub proved how difficult it was for businessmen to run for office.

“I have always said that if you are successful, it is very hard to run for office, especially the office of president,” he said. “I have also continually stated that I am not beholden to anyone, and this includes NBC and Macy’s. Clearly, NBC and Macy’s support illegal immigration.”

For all of those who want to #MakeAmericaGreatAgain, boycott @Macys. They are weak on border security & stopping illegal immigration. — Donald J. Trump (@realDonaldTrump) July 1, 2015

In the year and a half since the department store “broke up” with the brash billionaire, Macy’s stock price plummeted, while the Trump brand climbed to dizzying heights never thought possible, culminating in his election to the most powerful job in the world.

When the fight began on July 1, 2015, Macy’s stock price stood at $67.82 per share. At the time of this writing, the share prices are at $30.86, representing a staggering loss of more than half the company’s value. There are likely many shareholders who support Trump, and are livid with the company’s decision to start a public feud with the charismatic leader.

On Wednesday, the retail giant said it would close 100 more stores, and lay off up to 10,000 employees this year. Whether due to the Trump-inspired boycott, or other factors, 2016 was certainly not kind to the company. In spite of this bleak news, the liberal CEO of Macy’s, Terry Lundgren, attempted to save face by claiming he would still make the same decision all over again.

“We made our decision about a year and a half ago, and stand by our decision,” Lundgren told The Street in an interview.

It’s strange that the CEO doesn’t seem to care that his reckless actions cost 10,000 American jobs. The financial problems at Macy’s will also have a negative impact on many other retail businesses.

Macy’s acts as the anchor tenants at a large number of shopping malls around the country. Their stores take up vast square footage, often occupying three floors of space. With these anchors going empty, and few brick-and-mortar businesses in expansion mode to take up the slack, many shopping malls will be forced out of business.

There are other factors affecting the retail industry, such as competition from the internet. The entire loss cannot be blamed on Trump. But burning bridges with such a powerful figure instead of sitting down to talk it out in private was a stunning error in judgment.

After Lundgren’s string of failures, he will be stepping down as CEO this year, likely taking a massive golden parachute from the company. At the same time, these 10,000 laid off workers will be struggling to make ends meet.

If there is one thing you can say about Trump, it’s that he has proven himself to be a cunning rival and brilliant strategist, who usually emerges on top in the face of seemingly insurmountable odds. Perhaps after a year and a half of making the naysayers look foolish, others will think twice before second-guessing him.

The Macy’s situation is very unfortunate, and we mourn the loss of even a single American job. If anyone in your family is affected, our hearts go out to you. But Trump has promised to be the greatest jobs president ever, so relief is on the way.

With a man like this in America’s corner, our faith in the future has been restored. This is the winning mindset we have desperately been waiting for. Before taking office he has already humiliated the dishonest liberal media, vanquished the Clinton and Bush clans from American politics, and renewed corporate America’s faith in future growth.

If all he does from here is build the wall and create more jobs, he will have done more than the last three presidents combined. Anything more is just a bonus.

Are you tired of winning yet?

Too bad.

We have only seen the beginning!