Google is in the habit of making a lot of people very upset lately, it seems.

And here it goes again. The company has just removed the popular Adblock Plus app from Google Play, along with other ad-blocking apps.

According to Google, Adblock Plus “interferes with or accesses another service or product in an unauthorized manner,” which Google says is a violation of section 4.4 of the Developer Distribution Agreement.

Sounds complicated, but it really isn’t: Google makes its cash off ads, and Adblock Plus blocks ads. Frankly it’s a surprise it’s taken Google this long to make a move.

Predictably, Adblock Plus isn’t happy with the turn of events and says Google is putting its own revenue considerations before Internet freedom and consumer choice.

“We realize that advertising revenue is important to Google, but understand that Adblock Plus does not automatically block all ads; we simply allow users the choice whether to block ads or whitelist them,” Adblock Plus co-founder Till Faida said in a statement. (We’ll have more from Faida on Thursday morning.)

Google’s move comes a few weeks after the search/advertising/smartphone giant decided to block AdBlock Plus from working on devices running Android 4.2.2. Removing Adblock Plus, then, is a natural extension of that decision.

We’ve reached out to Google for comment on its latest move, but in the meantime, take a gander at the full email sent to the Adblock Plus team.