Picture of Loading Tayto Crisps at Tayto, Rathmines.31/01/1958

Picture of Loading Tayto Crisps at Tayto, Rathmines.31/01/1958..In 1954 Joe Spud Murphy began what is today's largest snackfood company with just two rented rooms off Moore Street, Dublin. Truly, a remarkable story of one man's determination, his initial set up costs ran to a grand total of £500. The entire staff consisted of Joe, his eight employees and a single van...At the time Tayto crisps sold for 4 pence per bag! They were sold in beautiful tin boxes that contained 18 bags of crisps and sold to shops for 4 shillings. The crisps bags were hand-glued with a tiny paintbrush to guarantee that trademark Tayto freshness..Not many people realise that it was Joe Spud Murphy who actually invented the now world renowned Cheese & Onion flavour- with a little input from Mr. Tayto, of course..Pioneering as always, Joe Murphy placed ads in the local newspapers which promoted the full list in the original Tayto range: Plain Golden, Onion, Cheese & Onion and Cheese flavoured crisps..In 1954, Tayto sold 347 packs per day. Today, Tayto sells over 525 packs a minute!.