I shared a similar list about Sephora on Monday, and figured what the hell – they aren’t the exact same store, after all. Here’s what’s noteworthy and new at Ulta!





Tartelette Amazonian Clay Matte Palette, $44 – This isn’t an exclusive (but then I never said this post, or its predecessor, would be) but Tarte and matte fans can rejoice with the arrival of the new 12-shade palette of matte neutrals. I haven’t had the opportunity to try Tarte shadows, but I hear great things. I think some of the shade names are odd. The whole palette is very wearable – I could see myself using Force of Nature (top row, 2nd), Power Player (bottom row, 3rd), and Multi-Tasker (top row, 4th) a lot.

Anastasia Beverly Hills Contour Kit – Medium to Tan, $40 – So when I wrote Monday’s post, I didn’t realize that the darker shade set for this palette was new. But it is, so those of you with up-to-tan can chisel your cheekbones to your heart’s content without having to shell out for the big contour book (this link is for the classic and the new one, you’ll have to select Medium to Tan from the options). Hopefully they will release a kit with even deeper shades of contour powders so we’re covering a greater group of people.

Real Techniques Bold Metals Collection Brushes, $16-26 – These brushes, which are exclusive to and new at Ulta, are gorgeous, and I was so excited to see them in person when they were announced (and I have). I must admit I suffered a little sticker-shock once I saw the price tag in stores – we are used to seeing $6 for single tools up through $20 for sets (regular retail) from Real Techniques, not $16-26 per brush and they are not included in Ulta’s BOGO 50% off sales. The Bold Metals line purportedly features their best bristles so far and is supposed to be a luxury line, but I’m not sure I can justify that when I can spend around that much for Sigma, or even some MAC brushes. Despite my sticker shock, I am intrigued by the contour brush and may consider buying it were available for less than $20.

Kardashian Beauty Hair Dryer, $90 – Why? Why is this a thing? Why would someone buy this?

Too Faced Melted Lipsticks, $21 – The line isn’t new, but cruelty-free brand Too Faced just added four new colors. I haven’t seen swatches, but Sugar appears to be a pink-toned nude hue, Strawberry is a red, Velvet is a burgundy, and Frosting appears to be a baby pink. The applicator reminds me a lot of the old, old Bonne Bell Lip d’Votion applicator. (Don’t judge.) I’m not sure how I feel about liquid lipsticks in general so far, but I might give Violet (not one of the new ones) a shot because it is entirely unlike any color I own.

Marc Jacobs Daisy Sorbet and Daisy Eau so Fresh Sorbet, $76 and $89 respectively – The original Daisy was, and is my jam. I have come to love the original Daisy Eau So Fresh as well, but some of the newer spins on both fragrances haven’t rocked my world enough to even remotely consider bothering with them. I’m going to sniff them both when I’m in Ulta next to make a judgment – looking at the notes, I’m not sure if I’ll love them or hate them.