Snap Inc. has announced their new glasses ‘Spectacles’ and millennial hipsters are hyped.�The new glasses can take 10 second videos with just a tap of a button and send them directly to the user’s Snapchat account. The camera records in a 115 degree view which creates for a much more realistic feeling when watching the footage.

Snap Inc. formerly known as Snapchat, is hoping to break into augmented reality. A market that Apple, Google, Samsung and even Willy Wonka himself could not succeed in.

What�s their plan for not failing like the rest? It�s simple, keep them affordable and more of a toy that can be used casually compared to an entire computer operating system on your face.�Augmented reality glasses have failed countless times in the past. Most notably was the infamous�Google Glass. Google Glass never reached mainstream attention due to its $1,500 price tag and robotic appearance, but Spectacles have taken a different route. The product rolled out with a colorful, retro-lite look and a�sizzle reel of some roguish young people recording their skateboard tricks and will be available for a mere $129

If there is a company that can make augmented reality cool it’s Snap Inc. We can�t forget they did make one of the most popular apps of our generation by taking the age-old picture and text and adding a self-destructing feature which literally hypnotized our entire generation.

Be on the lookout for the new Spectacles in three different colors this fall�to add one more way to disrupt your day to day living with more social media.

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