Market Synopsis of Oats Market:, Market Definition, The oat is an excellent source of fiber and is made out of oat grains, which is rolled, grounded or steel-cut. The nutritive value of the product is the major driver of this market. Increasing health consciousness and awareness about the health benefits of oats consumption are adding fuel to the growth of this market. Owing to the high demand for oats, manufacturers are focusing on development of various forms of oats to attract the consumers’ attention. The development of oats cookies is gaining poplularity based on surging demand for healthy bakery products. Product promotions also plays a vital role in increasing the sale of oats. , Market Scenario, High demand for healthy breakfast has a positive impact on oats market. Rising consumer demand for healthy snacks including cookies, biscuits, and others are influencing the growth of the oats market positively. Moreover, shifting consumers food consumption pattern backed up by increasing disposable income is propelling the growth of this market. High consumer end demand is encouraging the players to enter the oats market and generate high revenues. Furthermore, high focus on R & D has a positive impact on this market and helped in brining innovations and also improving the existing product line., Key players are more inclined towards enhancing the production of organic oats to satiate the growing demand from consumers end. Also, product innovations, for instance, adding new oat based products to the product line is of one of the key focus areas where manufacturers are found to put more emphasis to deliver unique products and to create product differentiation. , Intended Audience, , Breakfast meal manufacturers, Oatmeal manufacturers , Retailers, wholesalers, E-commerce companies , Traders, importers and exporters, , Key Findings, , Consumption of powder/flour oats will be growing at a higher rate during the forecast period owing to rising demand for oat flour for household baking purpose, Top exporters of oats include Canada, the U.K., Germany, the U.S. and Australia, , Segments, , Oats ha

Market Synopsis of Oats Market:

Market Definition

The oat is an excellent source of fiber and is made out of oat grains, which is rolled, grounded or steel-cut. The nutritive value of the product is the major driver of this market. Increasing health consciousness and awareness about the health benefits of oats consumption are adding fuel to the growth of this market. Owing to the high demand for oats, manufacturers are focusing on development of various forms of oats to attract the consumers’ attention. The development of oats cookies is gaining poplularity based on surging demand for healthy bakery products. Product promotions also plays a vital role in increasing the sale of oats.

Market Scenario

High demand for healthy breakfast has a positive impact on oats market. Rising consumer demand for healthy snacks including cookies, biscuits, and others are influencing the growth of the oats market positively. Moreover, shifting consumers food consumption pattern backed up by increasing disposable income is propelling the growth of this market. High consumer end demand is encouraging the players to enter the oats market and generate high revenues. Furthermore, high focus on R & D has a positive impact on this market and helped in brining innovations and also improving the existing product line.

Key players are more inclined towards enhancing the production of organic oats to satiate the growing demand from consumers end. Also, product innovations, for instance, adding new oat based products to the product line is of one of the key focus areas where manufacturers are found to put more emphasis to deliver unique products and to create product differentiation.

Intended Audience



Breakfast meal manufacturers



Oatmeal manufacturers



Retailers, wholesalers



E-commerce companies



Traders, importers and exporters



Key Findings



Consumption of powder/flour oats will be growing at a higher rate during the forecast period owing to rising demand for oat flour for household baking purpose



Top exporters of oats include Canada, the U.K., Germany, the U.S. and Australia



Segments



Oats has been segmented on the basis of form, which comprises regular/flakes, powder/flour, bar, others. Regular/flakes oats holds a major share owning to high consumption of oats as breakfast cereal



Oats has been segmented on the basis of application, which includes food ingredient, bakery & confectionery, healthcare products, personal care products. Among these segments, bakery and confectionery segment dominates the global market based on high demand for healthy baked good and confectionery products



Oats has been segmented on the basis of distribution channel, which comprises store based (supermarkets/hypermarkets, specialty retailers, convenience stores, others), and non-store based (e-commerce). Sale through store based channels dominates the market due to convenient one-stop shopping experience of the consumers’.



Regional Analysis

The global oats market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). North America accounts for the major market share followed by Europe. Rising consumption of healthy snacks and bars in the countries of these regions is influencing the high production volume of oats. Owing to changing food consumption pattern, oats market is projected to generate high revenue during the given forecast period.

Furthermore, rising population of health conscious consumers will support the sale of oats across the regions during the assessment period. The major importers of oats include the U.S., China, Saudi Arabia, France, and India.

Key Players

Some of the key players profiled in the global oats market are The Quaker Oats Company (U.S.), Grain Millers, Inc. (U.S.), General Mills, Inc. (U.S.), Blue Lake Milling Pty Ltd (Australia), Avena Foods Limited (Canada), Morning Foods Ltd (U.K.), and Richardson International (Canada)

The global oats market is segmented under the following regions

North America



U.S.



Canada



Mexico



Europe



Germany



France



Italy



Spain



U.K.



Rest of Europe



Asia Pacific



China



India



Australia



Japan



Rest of Asia Pacific



Rest of the world



Brazil



Argentina



South Africa



Others



The report for Global Oats Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market.

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