UK retailer Simply Games has cut the price of Xbox One to £239.99 - one of the lowest prices yet seen for the console.

The promotion knocks almost £90 off the hardware's usual £329.99 selling price, and marks the latest in a string of price cuts for the hardware.

Some Xbox Live members, meanwhile, have reported receiving emails from Microsoft offering them the chance to "upgrade" to an Xbox One console with Halo: The Master Chief Collection, Evolve, an extra controller and a Play & Charge Kit for just £249.99.