As he is fond of reminding us, Donald Trump knows how to close a deal. And so it perhaps comes as little surprise that staffers at the now-defunct real estate seminar program that bears his name were encouraged to do whatever they could to sign up prospective students.

A judge overseeing one of the lawsuits against Trump University made documents public Tuesday revealing several years-worth of sales “playbooks” for staffers working for the program. In multiple suits, former Trump University students have accused the school of luring them into spending tens of thousands of dollars to better their lives through courses on real-estate investment and access to mentors. But none of the promises came to fruition, the suits claim.

Trump has denied the allegations and has even taken to criticizing the judge who unsealed the documents, calling him “totally biased against me” and “very unfair.” Hope Hicks, a spokeswoman for the Trump campaign, wrote in a statement that the court order unsealing the documents “has no bearing on the merits of Trump University’s case.”

“Much of the unsealed evidence, including declarations and surveys from former Trump University students, demonstrates the high level of satisfaction from students and that Trump University taught valuable real estate information,” she said.

Take a look at some of the tactics Trump University salespeople were encouraged to use to persuade potential students to sign up for programs, which in some cases cost tens of thousands of dollars, according to court documents.

Staffers were told to cozy up to potential students and discover what in their lives might be making them feel like they need more money — such as being a single parent

Court documents

Staffers were coached to ride out the ‘roller coaster of emotions’ of potential students

Court documents

Staffers were encouraged to ask students who were concerned about going into credit card debt to fund the courses whether they like ‘just getting by in life’

Court documents

Salespeople were told not to give potential students specifics on how long it would take them to be successful or examples of success stories

Court documents

Court documents show that Trump University staffers were discouraged from speaking to the media. They were reminded that ‘Reporters are rarely on your side and they are not sympathetic’

Court documents

Staffers were instructed to take a similar approach to any attorney general arriving on the scene. The documents remind staffers that ‘by law you do not have to show them any personal information unless they present a warrant’

Court documents

In 2009, students were also offered the opportunity to learn how to ‘find foreclosure opportunities’ as part of a Fast Track to Foreclosure seminar, the documents show