Who’s making these predictions?

Many industry experts summoned their inner fortune-tellers to tell us what’s in the cards for 2018 on our favorite social channels. Below are some notable sources where you can find predictions ranging from AI takeover to the fall (or revival) of Twitter. It will be interesting to see how many of these predictions hold true this year!

What are the common themes for 2018?

There are lots of predictions. Some come as no surprise, while others may contradict our thinking about social media. There were some key themes among this year’s predictions that are worth diving deeper into. Although trends like AI and VR are increasing in popularity, not all brands have the resources to utilize them in 2018. We chose to focus on what all brands can do, tomorrow.

1. Ephemeral content will grow in popularity

The word “ephemeral” means lasting only for a short amount of time. You’ll recognize “ephemeral content” in social platform features such as Instagram & Snapchat stories. The idea of content that’s only available for a limited time can be intimidating for brands who have previously focused on evergreen onsite content, but this isn’t something to ignore in 2018.

Boasting 250M daily users at the end of 2017, Instagram is leading the way with its stories feature. With an explosive growth in active users, it’s leaving brands questioning, “What stories do we have to tell?” And, “How can we scale these efforts?”