Women have always been the dominant decision makers for consumer products in the household. More than half of the U.S. population is female, and women purchase or influence the purchase of more than 80% of all products and services.

Not only does this statistic include traditional purchases in fashion, beauty and food products, but now women are increasingly becoming the majority decision makers when it comes to computer electronics, automobiles, financial services and travel.

According to She-conomy, a guy’s guide to marketing toward women, women also represent the majority of the online market.

22% shop online at least once a day

92% pass along information about deals or finds to others

76% want to be part of a special or select panel

58% would toss their TV if they had to get rid of one digital device (only 11% would toss their laptops)

The products and services women are now buying must be reflected and understood in the way companies design, position, and sell their products. Companies must pay closer attention to female consumers in order to better understand their needs and frustrations.

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