Many prospects and clients will actually follow and be followed by their industry peers on social media. So if you have identified a production company that seems like a great potential match, take a look at their followers and those who they are following. This can be done on any social media platform, but two great ones in particular are Twitter and Vimeo.

On Twitter, simply go to the profile of a client or lead, and click on the number under "Following" and/or "Followers" and you'll get pages full of results. There's a great chance that many, if not most, of the results will be great potential leads.

On Vimeo, the process is similar. Just visit the profile of a good lead or client, and then click on "Following". Here you will see all of the Vimeo Profiles that they are following, and again, many of them are likely to be good leads.

Another great thing about this way of finding new prospects, is that if the clients or leads you are using to initiate your search are very active on social media, they are likely getting new followers and following new accounts all the time. This means you can keep checking back regularly for new leads. And further, when you find good leads this way, you can then use those profiles as a jumping off point and search through their followers and following. It's a very deep and very overlooked source of potential clients.

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