For those who want the savory paper to wrap their presents with, you have to participate in a “recipe gift exchange” to score it. Basically, you have to submit a photo of your version of one of the recipes on Jimmy Dean’s gift exchange website and choose the wrapping paper as your gift option of choice. Other available rewards include a sausage ornament, a “holiday sweater apron,” a vinyl record of Jimmy Dean’s (the singer, not the company) Christmas album, or the “grand prize” of a diamond-studded belt buckle.

I’m all the way here for this… I personally think wrapping gifts are just a chore but if I get wrap presents and constantly smell delicious breakfast sausage then that makes things a little bit easier…anyone that’s buying me presents this year I’m requesting this wrapping paper so when i’m opening my presents I can assume inside every box is bacon.