In this technological world, all types and sizes of business organizations are making the use of Internet. Both the large and the small scale businesses are creating and developing a feature-rich website to promote their business across the online market briskly and effortlessly.

However, setting up a fully-functional website is not an easy task, especially for small businesses as it requires technical as well as creative proficiency to read the mind of web customers.

It becomes necessary to create a site that can convey your message, enhance your online reputation, and sell out your digital products and services to the web customers.

If you really want to settle down with a powerful and user-friendly website, then you need to the follow checklist that will help you create a professional looking site efficiently.

Let us explore the seven easy-to-follow checklists:

1. Eye-Catching Header & Logo

A header of your website is one of the few elements that may display on every single web page of your site. Thus, it is important for you to create a visually-appealing header that can boost the online presence of your website.

Instead of using flash technology, you can create the simple, clean, and powerful header that can deliver the desired message to the potential web audience with ease.

A website's logo plays a crucial role when it comes to branding. It is the most significant part of your site that represents your business, as well as your site.

So, make sure that you use your logo intelligently and deliberately. Try to make it a “hero” in your header image as this will help you gain more genuine traffic that in turn increases your ROI.

2. Integrating a Blog Section

Blog is one of the effective and instant ways of promoting and building reputation in the online market. If you want to grow your online dimension, and sell your products and services, then you should integrate a Blog Section into your site.

All you need to do is to generate fresh, engaging and informative content for your web customers and potential visitors.

By adding a fully-functional blog section into your site, you can easily write and publish your content (information related to your products and services) in the form of posts and pages with an objective to drive more and more visitors.

3. Easy Navigation

Another crucial element of your website is a “Navigation” that can make or break your website’s performance in seconds. Simple and robust navigation allows visitors to find the desired information, product or service from your site easily and quickly.

Thus, it is better for you to incorporate an easy navigation system to your site.

Well, you can use an easy menu right below your header to allow your visitors to smoothly move from one place to another. And, don’t try to add unnecessary links (not more than 5) as this will confuse your visitors.

4. Integration of Social Media Platforms

No one can deny the growing popularity of social media platforms these days. These robust social sharing networking sites are influencing website owners to integrate a social media into their websites.

In fact, these have become an integral part of an online business strategy as it allows user to directly increase its ranking on most popular search engines such as Google, Bing, etc.

With this, you can communicate with your web customers quickly and easily. Most importantly, it allows you to promote your site, products or services in an effective and efficient way.

And, by integrating social media sharing icons you can empower your visitors to share your site’s content on the most popular social media websites, such as Facebook, Twitter, Google+ and more.

5. Create an Overpowering Opt-in-offer

If you have a business website, then it is imperative to create an attractive opt-in offer with an aim to get the email addresses of your potential visitors easily. You can create attractive opt-in offer to encourage people to give their email address.

For an example, eBook is an incredible opt-in offer that has been used by many of the website owners. You can also offer a free course or a downloadable article or blog post as per your requirement.

But for that, you need to place your opt-in offer carefully in your website that empowers your visitors to find it easily when they land on your website.

6. Use of Video (Audio-Visual representation)

Video is a powerful and effective way of conveying desired message to the potential viewers in an entertaining and engaging way.

If you want to increase your site’s online popularity, then it is better to embed a compelling video to showcase your business ideas, products and services, and brand image.

In fact, most of the small businesses are integrating an informative video (audio-visual representation) into their site because it is a cost-effective online marketing technique that can increase their traffic, sales and productivity instantly.

7. Contact Information

Web audience easily trust the authentic and genuine websites as it includes address and contact number through which people can get in touch with them. By adding contact information, you can win the trust of your targeted visitors.

If you have a local business, then make sure that you add a map on your contact page to let people easily find your company or office.

Conclusion

In this post, we have shared the easy-to-follow checklist that will help you in crafting a fully-functional website for your small business.