As rumored, Sony's PSP successor has been rebadged as the PlayStation Vita and given a retail price. The WiFi-only version of the device will run users $249, while the 3G model will cost $299, which puts the handheld in direct competition price-wise with Nintendo's 3DS.

Sony also announced that AT&T will be the exclusive provider for the handheld in the US, which was met with derision from the assembled audience at the E3 keynote, who openly booed the announcement.

Several new titles were revealed for the handheld, including portable versions of LittleBigPlanet, ModNation Racers, Wipeout, and Street Fighter vs Tekken, which will feature Cole from inFamous as a playable character. Also revealed was a Diablo-style action RPG called Ruin, which will also be available on the PS3 and will support cloud-saves, allowing users to switch back and forth between the handheld and console versions of the game.

The PSVita is set to be released at the end of this year.