An hour and a half after Entercom flipped 94.1 KMPS Seattle to Soft AC ““, Hubbard Radio has countered by flipping Rock “ 98.9 Rocks ” KVRQ Seattle to ““.

The flip took place at 10:40am this morning as the station dropped out of Red Hot Chili Peppers’ “Other Side” in progress.

Listen to the launch of Country 98.9 at FormatChange.com.