While the exact nature of the system is under wraps, VocalIQ says that it's working on automotive voice recognition that would learn the driver's intentions and vocabulary over time; you might not have to guess the magic words that lower the temperature. The two companies haven't forged an agreement, so you shouldn't expect a fully speech-savvy Buick or Chevy just yet. However, GM's Gil Golan is already waxing poetic about the potential. He sees in-car voice getting closer to natural language systems like Cortana, Google voice search or Siri -- instead of barking orders to your car, you'll hold a conversation.