Waxangel Profile Joined September 2002 United States 260 Posts Last Edited: 2015-05-19 07:52:10 May 19 2015 00:49 GMT #1



Not long after earning their return to LCK, Prime has even more reason to celebrate. SBENU, one of Korean esport's most active sponsors, has decided extend a sponsorship to Prime's League of Legends team.



The deal will take form of a 'naming sponsorship,' with Prime playing under the SBENU name in LCK summer. It has not been specified whether the team will be called simply SBENU, or SBENU Prime.



SBENU -- a shoe/apparel company founded by renowned StarCraft streamer and tournament organizer Sonic -- had recently





Source: Inven Not long after earning their return to LCK, Prime has even more reason to celebrate. SBENU, one of Korean esport's most active sponsors, has decided extend a sponsorship to Prime's League of Legends team.The deal will take form of a 'naming sponsorship,' with Prime playing under the SBENU name in LCK summer. It has not been specified whether the team will be called simply SBENU, or SBENU Prime.SBENU -- a shoe/apparel company founded by renowned StarCraft streamer and tournament organizer Sonic -- had recently extended a sponsorship to ailing StarCraft II team Startale as well. SBENU has been extremely active in the tournament scene as well, having sponsored LCK, SpoTV Starleague (StarCraft 2), GSL (StarCraft 2), and SSL (StarCraft 1) in 2015.



EDIT:



They will also sponsor OGN Summer this season. EDIT:They will also sponsor OGN Summer this season. Administrator Hey HP can you redo everything youve ever done because i have a small complaint?

chipmonklord17 Profile Joined February 2011 United States 2622 Posts Last Edited: 2015-05-19 00:52:54 May 19 2015 00:51 GMT #2 So this has no bearing on PrimeSC2? Still great news but I was hoping that Prime securing an LCK spot would help out the team in a way that could trickle down to the SC2 division. Because everyone knows they need it



EDIT: Also its going to be weird that SBENU LoL will refer to Prime and SBENU SC2 will refer to startale

Ansibled Profile Joined November 2014 United Kingdom 7479 Posts Last Edited: 2015-05-19 00:56:33 May 19 2015 00:56 GMT #3 It really is pretty incredible just how much stuff SBENU sponsor. Are they still the name sponsor for Champions or does that change for Summer?



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ricecake Profile Joined October 2010 69 Posts May 19 2015 04:24 GMT #4 Yeah, SBENU being the title sponsor for two different orgs is a little weird. But, StarTale doesn't have a LoL team so I guess this works.



I wonder what happens with IT Enjoy? Also curious that Anarchy is still left sponsorless (I think?) but are passed up on this deal. Steak's hair gives him super strength!

chipmonklord17 Profile Joined February 2011 United States 2622 Posts May 19 2015 04:45 GMT #5 On May 19 2015 13:24 ricecake wrote:

Yeah, SBENU being the title sponsor for two different orgs is a little weird. But, StarTale doesn't have a LoL team so I guess this works.



I wonder what happens with IT Enjoy? Also curious that Anarchy is still left sponsorless (I think?) but are passed up on this deal.



I guess my confusion lies in the fact that Sonic could just have bought PrimeLoL from prime and assimilated them into Startale. Or just bought Prime outright and combined their sc2 rosters to make one giant SBENU, unless proleague would prevent this.



This just seems like the convoluted way of doing it without Proleague/Kespa blocking a fusion of ST and Prime.



Its also really weird that of all teams its Startale and Prime, storied rivals. I guess my confusion lies in the fact that Sonic could just have bought PrimeLoL from prime and assimilated them into Startale. Or just bought Prime outright and combined their sc2 rosters to make one giant SBENU, unless proleague would prevent this.This just seems like the convoluted way of doing it without Proleague/Kespa blocking a fusion of ST and Prime.Its also really weird that of all teams its Startale and Prime, storied rivals.

Chexx Profile Joined May 2011 Korea (South) 5348 Posts Last Edited: 2015-05-19 08:04:45 May 19 2015 08:03 GMT #8 if there is one team in need sonic will swoop in to rescue. Pretty sure that the deal is only for the LoL team



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lestye Profile Joined August 2010 United States 11 Posts May 19 2015 08:43 GMT #9 Regardless, PRIME is probably one of the poorest Kespa orgs, so it's a good win for them. It's kind of weird that we're going to have a Sbenu LoL team and a Sbenu SC2 team that has no relation with eachother.



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chipmonklord17 Profile Joined February 2011 United States 2622 Posts May 19 2015 16:08 GMT #11 On May 19 2015 19:18 GTR wrote:

i don't understand why sbenu didn't just sponsor team prime outright with both sc2 and league teams.



I assume that Kespa told Sonic he couldn't for some reason because of proleague. I doubt they'd want a SBENU X (meaning ex startale) and SBENU Y (Prime) and I really doubt Kespa would want to fuck with the entire standings by allowing them to merge. I imagine that after this season of proleague ST+Prime SC2 will all just become one giant team SBENU should both sponsorships last that long I assume that Kespa told Sonic he couldn't for some reason because of proleague. I doubt they'd want a SBENU X (meaning ex startale) and SBENU Y (Prime) and I really doubt Kespa would want to fuck with the entire standings by allowing them to merge. I imagine that after this season of proleague ST+Prime SC2 will all just become one giant team SBENU should both sponsorships last that long