For marketers nowadays advertising the brand, its products and services on social media platforms have become essential.

As we all know, the majority of customers are online, thus the advertising techniques should include online marketing to attract and convert the potential leads.

To stay productive and active on social media channels, there are myriad of social media tools that can be used to market the products more effectively. Not just to market the products but to engage the audience, these prevalent free tools are absolutely beneficial.

Here is the list of successful social media tools that you need to utilize this year.

Buzzsumo



One of the prominent and impactful social media tools is Buzzsumo, which is used by almost every marketer nowadays. It’s a tool where you can easily find the most popular and shared content in tandem with the trending influencers. To get an idea about the content, you can simply search it with the help of a keyword or topic name.

With the help of this tool, you can easily plan and implement the content strategies to engage the visitors on your social media page. Not to mention it, on Buzzsumo, you can also check which articles and blogs are performing amazingly well on different social media channels.

Canva



Canva is an online tool for creating appealing designs and graphics. For marketers and social media managers, it’s crucial to create attractive and engaging graphics/Images. On this tool, you can easily create your own designs as they already have prepared Icons, Logo designs, brochures, templates and so forth. Additionally, there are over two million graphics element designs in Canva that can be utilized to create some aesthetic designs.

Social Mention



If you are searching for a tool to get details and insights to what people are talking about your brand and its products, then Social Mention is absolutely a great tool to utilize. Not just the blogs, bookmarks and events, the Social Mention tool will stream the information about the hashtags, reach, response and emotions attached with the brand in an organized manner. Therefore, to get all the necessary information (basically reach and response) about your brand on social media, Social Mention is assuredly an amazing tool that you must try.

Buffer



A Buffer is a tool which is used to schedule the social media postings and to manage all the social media accounts in one place. The additional benefit of using the Buffer Publish tool is that you can analyze the performance that is which posts became highly popular on social media. Now, you don’t have to worry about your regular social media postings as this tool will automatically do the work on your behalf.

Pixabay



Pixabay is another remarkable social media tool where creative writers/bloggers and designers can get the best images and videos. The pictures in Pixabay are absolutely free from copyright issues and the prominent plus point is that you can use that tool for free. Without any second thought, you can use the Pixabay tool for your social media platforms without worrying about the license issues.

So, these were the top 5 social media tools that are used by the marketers excessively for their social media channels. From content to design, all the prevalent tools are almost covered in this blog. However, the list of social media tools doesn’t stop here.

Apart from the social media tools, you can take the SMO training to optimize your social media handle on your own. To enroll into the Best Digital Marketing course in Delhi, Seek Digital Academy is definitely a great place to become an expert in social media optimization.

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