Carlos Cordeiro has been elected as the new president of the U.S. Soccer Federation after serving as Sunil Gulati's second-in-command.

Gulati, the U.S. Soccer president since 2006, did not run for reelection after the U.S. men's national team failed to qualify for this summer's World Cup.

A former Goldman Sachs executive, Cordeiro was considered one of two business-oriented, establishment candidates -- along with SUM president Kathy Carter -- though during his campaign he called for considerable restructuring of the federation.

"I'm a little overwhelmed," Cordeiro said after winning 68.6 percent of the vote on the third ballot. "Thank you to those of you who supported me today. Thank you very, very much. This is incredibly humbling. I want to thank all the candidates for a spirited campaign, all of you, thank you.

"I'd like to thank Sunil and our board for their tireless service, for introducing me to the game. To those of you who didn't vote for me, I'm going to work to earn your trust and your support over the next four years. I promise you I'm going to work together with all of you, to bring us together as one united soccer community. Let's all leave this room today with that in mind."

The win for Cordeiro, whose role as president is effective immediately, deals a blow to those who called for changes in the sport's national governing body after the World Cup qualifying failure, such as former U.S. players Eric Wynalda, Kyle Martino, Paul Caligiuri and Hope Solo, whose candidacies all came up short.

As the voting unfolded, Carter's support among delegates attending USSF's national council meeting slipped each round -- from 34.6 percent to 33.3 on the second ballot, to 10.6 on the third, when the field had shrunk to five.

Cordeiro's percentage increased each round of the body's first contested election in nearly two decades, rising from 36.3 to 41.8 on the second ballot.

Carlos Cordeiro, the president of the USSF Getty Images

To win election, Cordeiro needed a majority of the weighted vote. Under U.S. law, 20 percent of the vote is from the Athletes Council while the professional, adult and youth councils each has 25.8 percent.

The remaining 2.6 percent represents other constituents, such as board members, life members and fan representatives.

Caligiuri withdrew from the race after receiving less than one percent on the initial ballot. Winograd and Gans bowed out after the second ballot, leaving Wynalda (10.8), Martino (10.2) and Solo (1.5) in the race with Cordeiro and Carter.

The result could also be viewed as a mediocre one for Major League Soccer, which had supported Carter, the president of the league's marketing arm, Soccer United Marketing.

Cordeiro, 61, has served on U.S. Soccer's board of directors since 2007 and has been in his current position since 2016. He also represents U.S. Soccer on the CONCACAF Council and FIFA's Stakeholders Committee.

His platform included making the office of president more like a chairperson of the board role, with the incumbent working more collaboratively with the board of directors. He also spoke of creating a new technical department to oversee all on-field aspects, including the hiring of coaches.

In business matters, Cordeiro wants to appoint an independent board member to oversee the awarding of future commercial rights contracts. And he said he will seek to make the game more affordable for players and coaches by increasing scholarships and grants.

He was criticized for his proximity to Gulati, but in a surprise move, he announced his candidacy to replace his colleague well before Gulati confirmed he would not seek reelection.

And Donna Shalala, a former cabinet member in the Clinton administration and a director on the U.S. board, believes "Carlos will be a completely different leader" than Gulati.

"He will do less micromanaging. He will let experts make decisions. He will strengthen the organization, and he is very committed to minority kids and expanding our talent pool," Shalala told the Miami Herald.

"He was a very successful investment banker, so he knows the business side. He's also warm, very thoughtful, has great interpersonal skills, builds consensus and is extremely well-liked by international soccer leaders."

Gulati will retain his position as head of the United States' efforts to host the 2026 World Cup in a joint bid with Mexico and Canada. FIFA is expected to award the tournament in June.

ESPN FC's Jeff Carlisle contributed to this report and information from the Associated Press was also used.