Dear Reader, You might think I'm overreacting. You might think, I simply lost it and are just old and remember it wrong. You might be right. I'm 35 and been a gamer since I was 6. Started with C64 (which you might need to google) that already had a keyboard built-in transforming into multiple PCs and consoles over the years. I also learnt typewriting for 2 years (which is not that fun everybody thinks it is - our teacher was extremely strict, you'd needed to type in front of a blank monitor with no possibility of erasing your mistakes and with every mistake made your grade drops immediately) which came in handy with my jobs, where typing speed is required. Now this keyboard is really comfy - has an immense amount of lighting options, which drives me crazy how good it looks during the night and clicks and is exactly the type I wanted when I first laid my eyes on her. The lighting is also something to behold : you can set 5 different lighting options, which you also can combine - right now if I'm idling, my keyboard lights up like if rain would fall on the keys, but if I start to type, each letter pressed starts a light-puddle that goes wide. It looks really awesome, especially if you have more items also with LED lights. I also researched every other keyboard and manufacturer before making a deal that would pull $100 out of my pocket (lucky coupons + discounts) and there are other options as well - you could go Razer, where you'd need to fork out $200 more in order to get better quality, but $100 more if you would want just the same. The other manufacturer's keyboards were also not available in white. But again, this was me - who likes shiny new things and fancy lights. I absolutely would recommend though.