Publix grocery stores have discontinued their weekly discount for senior shoppers.

"Effective Dec. 27th, Publix will no longer offer the 5 percent senior discounts to customers," spokeswoman Brenda Reid said in a statement.

"We will continue to offer more and more BOGO's to customers throughout the store along with our weekly sales. This strategy resonates more with our customers.”

The deal that was previously offered was 5 percent off on Wednesdays for seniors who asked for the discount.

The change affects Publix stores in Tennessee and Alabama.

The move to eliminate the discount comes after Publix stopped honoring double coupons earlier this year, and after competitor Kroger stores eliminated double coupons and its senior discount.

More:No more double coupons at Publix stores

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