ALL of Us are Carlton. All of Us are united.

Whether you’re a player, a coach or a proud and passionate member you are part of this football club.

We know where we want to get to, and it is going to take All of Us to get there.

You can’t deny the noise, the passion, the emotion. The atmosphere at our games is electric — the excitement is real.

It’s been there for all to see.

It’s going to be there for all to see in 2020, with 58,498 members already signed up. With the 9,000 new members who have committed. With a record membership that is set to be broken before a ball is bounced in the AFL season.

With the target of 75,000 singing as one for the only team old Carlton knows.

We want you to be the noise, we want you to be the heartbeat.

It’s what defines our 156-year-old club.

It’s keeping our ends up. It’s belonging to something great. It’s being bound, it’s being brutal, it’s being true.

It’s being Navy Blue.

This is our team. Players, coaches, fans — we’re all in this together.

A resurgence is unfolding at Ikon Park, but it really is going to take All of Us.