Indeed, Google has long been involved in the publisher funding space, although it has struggled to find a model that works in the long term. Google One Pass, which let users buy subscriptions to pay-walled websites, was launched in 2011 but shuttered a year later. In 2014 the company unveiled Google Contributor, which removed ads on partnered sites in exchange for a monthly fee, but that was shut down in 2016. It was then revived in 2017 and is still used by some publishers, and then in 2018 it launched Subscribe with Google which has seen some success, but is yet to become ubiquitous.

But all of these initiatives require an element of commitment, and for casual news readers the idea of parting with a regular sum of cash each month for a service they may or may not use is often enough to put them off using it all. Some kind of ad hoc payments feature, like the tipping tool Google was working on, could have performed better. Sure, there’s nothing stopping individual websites implementing such a feature, but Google’s credence would certainly give it more clout. That being said, Google hasn’t entirely ruled out introducing a tipping tool — or something like one — in the future, so it may yet be something the company is willing to explore.