It is a common reaction for business owners to stop all promotional campaigns when problems emerge as they are now. Why continue to spending money when customers are not purchasing as much actively, right now? Incorrect, first of all, it is important to remember that all consumers are not tightening their wallets. There are consumers who are ready to spend and will continue on normal days you need to keep focusing on them. At the same time you should not forget clients, those are not ready to spend right now but in future definitely do, make ready your business for them too.