Anaheim, California (CNN Business) With 28 acres of attractions spread across two states, the new Star Wars: Galaxy's Edge is not just a big moment for fans of the space saga, it's also a game changer for Disney's parks division.

"It's the most immersive land that we've ever built," Bob Chapek, Disney's chairman of parks, experience and products, told CNN Business in a sit-down interview this week.

With Disneyland's Galaxy's Edge looming in the background, Chapek enumerated all the ways in which guests can truly feel like they've been swept off to a far, far away trading port on the planet Batuu.

"You've got the food and beverage all in-story," Chapek said, using a term to describe how the new land wraps guests in the Star Wars storyline. "The 'cast members' are in-story. Of course, all the merchandise in the shops. It doesn't feel like a gift shop. It feels like you're actually in Batuu. That's unique."

That "unique" experience, however, doesn't come cheap. Disney reportedly spent $1 billion on the sprawling 14-acre land in Disneyland in Anaheim, California. A second Galaxy's Edge is opening later this summer in Florida's Disney World.

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