He thought she was the Apple of his eye, but she knew the connection just wasn't strong enough.

A man from Guangzhou, China wanted to ditch his bachelor status for Singles Day, a Chinese holiday observed on Nov. 11 that encourages single people to mingle (and do some online shopping).

See also: A Man Waited 2 Days in Line for an iPhone 6 to Try to Win Back His Wife

Desperation drove the unnamed programmer to do something for his girlfriend that he thought would make his hand in marriage impossible not to take. The man purchased 99 iPhone 6s and arranged the phones in the shape of a heart.

The Nanfang reports that the phones cost 500,000 yuan (that's about $82,000 U.S. dollars).

The elaborate orchestration didn't impress the man's girlfriend, leaving the boyfriend with 99 phones, a bouquet of flowers and a broken heart.

We can only assume it's because she wanted 100 iPhones.

(h/t Kotaku)