Japanese Twitter users were attempting to disrupt Islamic State's social media efforts on Wednesday by flooding accounts affiliated with the group with cute images of a manga-style character called ISIS-chan.

The Japanese campaign followed a call-to-arms by 'Hacktivist' group Anonymous, which published a list of 750 Twitter accounts affiliated with ISIS, some of which having more than 10,000 followers, the BBC reported.

Though the Japanese campaign was only part of the online assault, which included attempts to hack the accounts and take them down, it is certainly the cutest: Its organizers, who call themselves ISIS Vipper, say that by flooding these accounts with images of ISIS-chan, who is clad in black like a typical ISIS militant but is mostly interested in eating melons, they neutralize the graphic images posted by the group and disrupt their propaganda, Kotaku reported.

With enough posts, the images may also influence search engine results for phrases connected with ISIS, showing images of the melon-loving character instead of, for instance, Jihadi John.

That was indeed the goal when ISIS-chan was first created on the Japanese text board site 2channel in January 2015, online meme encyclopedia knowyourmeme explains. Her characteristics were chosen at random in a forum lottery, but strict guidelines were also drafted: Illustrations were not to insult Islam, or use Islamic religious symbols, hostages of the group had to be respected, and gore and pornography were banned.

According to the BBC, the effect of the Anonymous-inspired campaign on ISIS's online propaganda is unclear, as the group and its sympathizers are believed to have over 90,000 Twitter accounts.

However, analyst JM Berger told the BBC that the campaign at least wasted the militants' time, requiring them to rebuild their network instead of recruiting and promoting their views.

Here is a selection fo ISIS-chan tweets, which have since spread beyond Japan across the online world:

.@jpm08 I don't think you've actually met #ISIS - she/it's an anti #ISIS meme. :) pic.twitter.com/JD36qoIJck

Bonjour #ISISchan ^^ Vous #isis ? Je vous croyais au zoo ... Dessine moi un melon ! pic.twitter.com/hdVeR7Weof

#ISIS #ISIS#ISIS #isis#isil #Deash pic.twitter.com/q1ELCTszsU

The knife should be used for melons http://t.co/AS6Kay2nFO #knivesareforcuttingmelon #ISIS pic.twitter.com/g54sD4ExIt

@VocalNight @ChipBrent @KillLaGoon @triggerchan @kingtrancy pic.twitter.com/yvYuZMoRuo