The weird thing about all the promotional videos for the Apple Watch is how perfect the hand models are. The people wearing the watches look like citizens from Logan’s Run: fresh and young and perfect.

What you won’t see is a parade of hairy arms.

But now that the Apple Watch is out in the wild, that’s exactly what you get on Instagram. These pictures tell the real story.

Just to be clear: These are real people, guys like us mostly, wearing real Apple Watches in the wild. They look nothing like the hairless creatures you’ll see in Apple’s airbrushed marketing materials.

Hairy

got an apple watch because looking at your phone for the time is so 2014 and having a watch without motion sensors,wifi and Bluetooth is sooo 1920’s. #apple #AppleWatch #stainlessSteal A photo posted by Kanik (@kanik89) on Apr 24, 2015 at 3:51pm PDT

Hairier

My new gadget #Apple #applewatch #gadget A photo posted by David Sultan (@davidvsultan) on Apr 24, 2015 at 2:52pm PDT

Hairiest

Why yes you can enjoy The MIXX w/ the #AppleWatch #Apple #iOS @Tunein A photo posted by Jack Stiefel (@jackstiefel) on Apr 24, 2015 at 3:28pm PDT

When hairy met pasty

Syncing #AppleWatch A photo posted by Jerry Zamostny (@jz_of_rome_apart) on Apr 24, 2015 at 3:50pm PDT

Hairier and pastier

And it begins… #fanboy #cantwaitforwelkertogivemeahardtime #applewatch A photo posted by Brandon Laterveer (@blaterveer) on Apr 24, 2015 at 3:04pm PDT

Lycanthrope

Yep, got it #applewatch ⌚️ A photo posted by Tashfiq Salam (@aerofiki) on Apr 24, 2015 at 3:53pm PDT

Shaven monkey

Sent my CIO a video message. He sent me this. #AppleWatch A photo posted by Chris Dancy (@chrisdancy) on Apr 24, 2015 at 3:54pm PDT

Happy Follicle Day!

#VSCOcam Happy Friday! (been a busy day so it took me a while to post this) #applewatch A photo posted by Pramit Nairi (@pramitnairi) on Apr 24, 2015 at 2:45pm PDT

Time to wax your arms!

Delayed at airport, been sitting an hour and Apple Watch scolded me and is giving me orders. #technology #skynet #applewatch A photo posted by Ryan Delaney (@rdelaneynola) on Apr 24, 2015 at 3:54pm PDT

Stainless steel. Sapphire crystal. Hairy arms.

I love this watch. #apple #applewatch A photo posted by Andrew McDonald (@akd.mcdonald) on Apr 24, 2015 at 4:11pm PDT

The caption says it all

I’ll add to the arm hair pictures filling up my Twitter feed today. #applewatch A photo posted by Craig McClellan (@craigmcclellan) on Apr 24, 2015 at 4:39pm PDT

You know what’s cool? Hairless arms

So, the new #AppleWatch is actually pretty cool. A photo posted by Daniell Robertson (@doubleldaniell) on Apr 24, 2015 at 4:12pm PDT

The hair’s about to grow over the screen

I got my Apple Watch! #applewatch #apple #mntwins A photo posted by Tim Samuelson (@timsamuelson) on Apr 24, 2015 at 4:12pm PDT

Growing over the screen and the band

It’s here! #applewatch A photo posted by Jake Sumner (@jakesumner) on Apr 24, 2015 at 3:11pm PDT

That Milanese loop is gonna yank out some hair

Got it good job #applewatch #apple #tech #timcook #like4like #like4follow #likeforlike #likeforfollow A photo posted by Aleksandar Stanojevic (@aleksa_stanojevic) on Apr 24, 2015 at 2:42pm PDT

Not hairy, but not brand-friendly either

Oh hello #applewatch #apple A photo posted by Antoine Spignardo (@anttmann) on Apr 24, 2015 at 2:44pm PDT

And the obligatory cat photo: the hairiest of all