There's an undeniable second boom underway in the tech sector, and the consequences, both positive and negative, are rippling throughout the San Francisco Bay Area with special force.

Protests focused on the negative effects of tech companies have become increasingly common in recent months, and they're getting personal. This morning, protestors who say they're being evicted by a Google lawyer protested in front of the property he owns.

It's the third gathering to target a specific Google employee. In January, protestors showed up at the Berkeley home of a Google engineer who had done work on self-driving cars. Earlier this week, protestors gathered at the Potrero Hill home of Google Ventures partner Kevin Rose, holding posters calling Rose a "parasite."

The building at 812 Guerrero Street in San Francisco is where Jack Halprin, a lawyer who handles e-discovery for Google, lives. It's also a building that houses six other tenants who Halprin recently initiated evictions against.

That caused a small group of protestors to gather at the property this morning, decrying Halprin's actions.

"Jack Halprin, a lawyer for Google, displaced two of my friends out of this building," said a bullhorn-wielding protestor whose statements were videotaped by a reporter for SF blog Mission Local. "One of them had a child. The other had to move out of the area. Continuing on—not satisfied, he Ellis Acted everyone else. What was once a community of friends has become a piece of property to be traded and sold for money."

A small crowd gathered in front of the building, holding signs and chanting for several minutes. "7 Families Evicted for 1 Google Lawyer," read one sign.

"He is so fake, he had this plan all along,” Claudia Tirado, one of Halprin’s tenants, told Mission Local. Tirado, a third grade teacher and mother, has lived in the building for eight years. "He bought it with a partner taking two flats, now he’s taking all seven."

While the luxury buses of Google and other tech companies have become symbolic targets of protests, the existence of the buses is largely supported. The skyrocketing cost of housing, however, has created tensions between those connected to tech companies and local residents not connected to those industries.

Rents in San Francisco are three times the national average, with a 1-bedroom in the city now going for a median rent of $2,700 per month. Nearby cities have also experienced increased housing costs, although the price spike has been less dramatic than in San Francisco. For families not bringing home Google- or Facebook-sized paychecks, moving or finding new housing is a daunting task.

San Francisco laws only allow for evictions in certain enumerated circumstances. However, under California's Ellis Act, a property owner can always evict tenants for the purpose of getting out of the rental business.

It isn't immediately clear what Halprin's intentions are for the property, since under the Ellis Act he should be legally barred from renting out the units for several years.

"I do not intend to turn this into condos," Halprin told a reporter, as he let construction workers in. "You can talk to my attorney." From Mission Local:

He declined, however, to talk about his intentions or to explain why he was evicting all of the tenants. He suggested that he will live in the building, perhaps the entire complex, but that was unclear. His only options would be to combine all of the units, leave them empty or to sell units as tenants-in-common.

Halprin didn't respond to a phone call from Ars seeking his reaction to today's events.

The increase in Ellis Act evictions has spurred one San Francisco state legislator to try to narrow the situations in which it can be used. "I can say with authority the Ellis Act is being abused," Sen. Mark Leno (D-San Francisco) told the San Francisco Chronicle yesterday.