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The post attempts to highlight the perceived lack of regard for “animal welfare” that is rampant in factory farming, citing a few examples of poor conditions animals face.

“In Danish pig farms, 25,000 piglets die every day,” the Facebook post said, “because agriculture has bred pigs that give birth to more piglets than the sow can feed.”

We chose to put down a rabbit during a live radio broadcast” because these conditions provoke little reaction from the consumers

The Facebook post claimed the broadcasted bludgeoning was targeted at consumers who purchase meat without examining where it comes from.

“Consumers generally do not kill animals themselves, but we buy and eat animals, that have lead (sic) sad lives. We just don’t see it, and don’t consider the animals (as) ‘cute’ as the rabbit. These animals have often endured horrific suffering on their way to our dinner tables. These animals are killed according to the same controlled conditions as our studio rabbit, and without it invoking any strong reactions or calls for boycott.”

The hosts said that as such “we chose to put down a rabbit during a live radio broadcast” because these conditions provoke little reaction from the consumers.

The post added that “it was important to us that the rabbit would not suffer unnecessarily, and was put down accordingly to careful instructions by a professional animal caretaker from a Danish Zoo.”

Listeners, many of whom didn’t seem enthused by the stunt, attacked the idea in the comment section of the station’s Facebook post.

Stuart Bennett commented on the post saying, “You hit a bunny rabbit over the head with a bicycle pump and you’ve proved and demonstrated absolutely sweet F.A. Are you really that deluded? Your presenter and anyone who approved this should be hit over the head with something a lot heavier just to prove how inhumane humans really are.”