We all know that health and fitness are important aspects of a community, and certainly in raising children. It takes a village after all! Children watch their parent’s involvement in their communities and mimic that. We want a future generation of people that exercise because they love to. As a studio owner, you have the ability to create opportunities for this to happen. If you have multiple studio rooms, and they are not always occupied, you are missing out on the chance to build a community and increase revenue.

Empty studios can be a money drain but they can also speak volumes for your business. Studios that offer multiple classes at the same time provide a sense of security and belonging for customers and students. When new customers come into a studio that looks like a ghost town, it can scare them away! The natural instinct is to wonder why there isn’t more happening. A great solution for this, especially when offering Creative Movement or Combination Ballet/Tap classes for little ones, is to offer adult fitness classes at the same time! Not only will this fill up unused studio space, but it drives traffic in that would not exist otherwise. This also encourages parents to get involved in the studio community without interfering with their child’s class.