With the same PCB, an 0 throttling on the reference card / cooler, we can't expect performance to change in any significant waySo, at 1440p ...The Reference 5700 XT is 2% faster Z(100 % vs 98%) than the reference 2070 (not super) at 1080p "outta the box"It overclocks (118.1 / 111.8) to 1.0565 w/ no sign of temperature throttling.The performance ranking of the 5700 XT is therefore 100% x 105.65 = 105.65The AIB 2070 "not Super" overclocks (144.5 / 128.3) = 1.1263The performance ranking of the 5700 XT is therefore 98% x 1.1263 = 110.38The 2070 is 4.48% faster than the 5700 XT.So how much will the AIB treatment on the 5700 XT add in cost being that there are no PCB changes ? What will this have to sell for to make it attractive with AIB 2070s selling for $430 - $450.-The reference 5700 XT is about 9 dbA louder than reference 2070. Assuming MSI does as well with the XT, I expect this to remain the same w/ both improving by about 4 dbA.-The reference 5700 XT is at 92C under load, that's 16C hotter than reference 2070. Again, assuming MSI does as well with the XT, I expect this to remain the same w/ both improving by about 7C-The reference 5700 XT is at 227 watts under peak gaming about 24 watts higher then reference 2070. With the same PCB, not sure that the AIB will change inn this respect.-The performance advantage of just under 5 %, to my eyes, the MSI 5700 XT Evoke has to be $20 cheaper.-The 92C thing, even reduced by the better cooler to 85C is still way above 69C. Unless they do better, then no I'm not going there but from a market perspective, that's worth at least $10.- The twice as loud thing, again MSI will have to beat expectations here to make the card attractive. That's a deal killer for me, unless they can drop to around 30 dbA. Even for the headset crows, gotta take off another $10.All in all, considering the 2070s edge in performance, temps and noise, I think the MSI 5700 XT Evoke has to sell for $40 less than the MSI Gaming Cards unless MSI manages to do far better on the noise and temps than I think we can reasonable expect until it lands on the TPU test bench.