When this watch as presented to me yesterday, there was one very important question that, to be honest, I didn't even think to ask: How the heck do you set this thing? The watch chimes the time, so it still does need to be set correctly, but there are not markings on the dial at all to help you with this. The answer is actually my favorite part of this watch. The movement was developed such that rotating the crown one full turn moves the time one hour in either direction. You'll see one little black tick mark on the crown, and when you pull the crown you, you reveal a set of 12 more of these markings. Each denotes five minutes, letting you easily figure out how much you're moving the "hands" at any given time. So, what you do to set this thing is chime it, note down the time, and then adjust that time based on the crown tube markings to get where you need to go. Just chime it again to double check and you're all set. It's simple, but pretty ingenious.