Canned air sells big in China

Women wear masks as they walk along a street on a polluted day in Beijing, Sunday, Dec. 13, 2015. China's push for a global climate pact is partly because of its own increasingly pressing need to solve serious environmental problems, observers said Sunday. (AP Photo/Andy Wong) less Women wear masks as they walk along a street on a polluted day in Beijing, Sunday, Dec. 13, 2015. China's push for a global climate pact is partly because of its own increasingly pressing need to solve serious ... more Photo: Andy Wong, Associated Press Photo: Andy Wong, Associated Press Image 1 of / 29 Caption Close Canned air sells big in China 1 / 29 Back to Gallery

If you're still complaining about the use of bottled water you might want to set your angst onto a new emerging industry: canned fresh air. Yes, you read that right - premium fresh air is now being packaged in aluminum cans and is quickly selling out on the Chinese e-commerce website Taobao.

Famed Williamsburg hipster Dan Ozzi, Canadian entrepreneurs Moses Lam and Troy Paquette are probably the only others to ever try to capitalize on the concept of retailing fresh air. Their company Vitality Air started out as a joke, but after selling their second bag on eBay for $168 Canadian dollars ($122), it turned out they were really onto something.

The Alberta-based company packages their product by filling large cans of compressed air from the Rocky Mountains near Banff and Lake Louise. They are priced at $10 to $20 each.

As told to MailOnline, Vitality Air's China representative Harrison Wang expects to receive a shipment of 700 bottles in the next few weeks after selling out the company's first shipment of 500.

"We have sold everything, and we now have a bunch of customers and people wanting to be our distributors," Harrison said.

Many may ridicule Vitality Air for capitalizing on the air crisis in Beijing. However, with new school, factory, and construction site closures in the past week the company is not embarrassed by their opportunistic mission or new-found popularity.

China declared red alert for #smog. Need a breath of fresh air? Check out our products! #ChinaSmog pic.twitter.com/9wPWH090Ol — Vitality Air (@vitalityair) December 8, 2015

In an article about the product CNBC reached out to Bryan Roberts, SVP and knowledge officer at Kantar Retail, who praised the idea.

Looking for that unique #stockingstuffer ? We have what you need! pic.twitter.com/LINQ26kle2 — Vitality Air (@vitalityair) December 11, 2015

"Regardless of the efficacy of the product as a solution, one can only admire entrepreneurs that have created a high growth business on this need, or perceived need."