Problem❗

I want to love e-scooters. They’re fun, convenient, and cheap forms of transport. Micro transit companies solve real business and user goals, and are generally loved by the communities that they operate in.

Yet every time I attempt to use Bird, whether by myself or with friends, I find myself confused and looking for more. How do I find my scooter on the crowded map? Can I reserve a scooter? Will my scooters battery life last until my destination?

Users & Audience 👥

In Los Angeles, a lot of people spend a lot of time getting from point A to point B and are seeking new forms of transport. E-scooters are emerging as a viable alternative. After watching scooters take over the city, I identified a few common types of users that get frustrated with Bird’s lack of features.