The exodus of advertisers from Rush Limbaugh following his hateful misogynous remarks, spearheading the Republican War on Women, has been in the news for several days. Limbarf has shrugged it off, claiming to have advertisers waiting in the wings to take their place. He did. In a perfect example of Republican family values, the company he picked could not be a bigger insult to women.

Some progressives may dare to dream that the day is coming when Rush Limbaugh’s bray no longer cranks out of every wavelength orifice in the American radio dial. In the wake of his attacks on Sandra Fluke, blue chip advertisers like Netflix, Allstate, John Deere and Capital One are either dropping him as fast as they can, or publicly saying their ads on his show have been “mistakes.”

But, the formerly oxycontin-addicted, thrice-married broadcaster is only now finding his true friends. One businessman eager to replace those who cut and run is Brandon Wade, the founder of a website called SeekingArrangements.com that pairs college girls needing money (Sugar Babies) with older men (Sugar Daddies) needing, well, “an arrangement.”

Yesterday, the dating site offered to start buying 30 and 60-second spots on Rush’s show. If approved, the ads will run next month.

In a plot twist Stephen Colbert’s writers might have dreamed up on a slow news day, Wade hailed the doughy bellower as a model for guys who like ‘em young, hot and financially needy.

“Rush Limbaugh, who married a blonde bombshell half his age, is a model Sugar Daddy,” the company announced. “The moniker of a Sugar Daddy is that of an older, successful, wealthy man romantically involved with a younger, beautiful woman, much like the relationship Rush shares with his much younger wife, Lauryn Rogers.”… [emphasis added]