Some organizations do choose this route. However, we've seen that teams often struggle to invest sufficiently in their in-house or open-source feature flagging solution to ensure that it's up-to-date, bug-free, and well documented. When the primary owner of the solution changes roles or leaves the company, there is often a scramble to figure out how to maintain the solution. Companies that adopt Optimizely Rollouts can be confident that we’ll actively maintain Rollouts and provide comprehensive documentation.

Additionally, in-house systems are often lack easy-to-use interfaces and support for multiple levels of permissions. Optimizely Rollouts comes with a straightforward, cloud-based interface for managing feature flags and rollouts, multiple permission levels, and a Jira Integration to provide visibility across teams.