We all want to dress with the same swagger and confidence of Duke Kahanamoku. I mean, look at this guy. He embodied the aloha spirit while also making it look good.

So, visitors and locals alike will be pleased to know that Duke's Surf Shop opened last March, right next door to Duke’s Waikiki at The Outrigger Waikiki Beach, the classic beachside restaurant known for selling ono (delicious) hula pies and wonderful mai tais. Duke's Surf Shop sells branded Duke apparel, such as t-shirts and tank tops, as well as more functional items like wetsuits, rashguards and Hydro Flasks.

Photo: Courtesy of Duke's Waikiki

“The new Duke’s Surf Shop elevates our brand to a new level as guests will have the chance to fully see and experience our entire collection of Duke’s keepsake items,” Dylan Ching, Regional Director of Operations at Duke’s Waikiki. “As the restaurant transports customers back to the golden years of Waikiki Beach, Duke’s Surf Shop embodies the future of Kahanamoku’s legacy as guests will be able to take a tangible piece of our brand wherever they go, for years to come.”

Duke’s Surf Shop is open from 8 a.m. to 11 p.m. daily, for more information, visit its website.