In fact, domain names are a lot like commercial real estate signs. They must be memorable to trigger and action and they must send the right message. But choosing a domain name isn’t easy. And it isn’t just about doing some research for availability.



With more than 210 million domain names live, finding the right name seems near impossible. But it’s not. You just need to think about it.

Below are 7 tips to help you choose the right domain name:

Easy to say in person

Easy to understand over the radio or phone

Easy to spell

Easy to type

Easy to read in print and online ads

Easy to read in the address toolbar

Easy to remember

By and large, you should stick with top-level domain (TLD) names, such as .com or .org—except when in a specific marketing area. Think .tv for a television program. Also, avoid top-level names such as .info or .biz unrelated to your business location just to get the name you want.

In 2011 the Internet Corporation for Assigned Names and Numbers (ICANN) approved plans to expand the pool of available domain names. New names include .eco, .god, .sport, and .jam. Custom names are available for qualified registrars willing to pay for them. But they can be costly.

If you have an easily misspelled proper name in your domain name, think about registering common misspellings with the same TLD. You can then have people re-directed to your site.

And don’t choose a domain name just because it’s catchy. Or just to get what you want. It’s too confusing. Instead, choose a domain name that works for you—one that like good commercial real estate signs communicates well.