The Korean car brand saw this as just the start of a larger strategy. It wants EV racing to be "one of the pillars of the company" -- it won't just be a technology showcase like it is for some brands. That will help burnish Hyundai's public image, of course, but it could also lead to motorsport becoming a breeding ground for EV tech that translates to the company's production cars. Don't be surprised if there are sporty Hyundai EVs (including a road-going Veloster, please?) in the future.