Hello, boys and girls. For all I care, this website might soon become THE MOST VALUABLE Tool for AdSense publishers on the net. Let me tell you why. The BIG mystery is how much Google pays for certain keywords. Nobody really knows that. First, bids may change daily. Second, smart pricing algo calculates different payout for different publishers, even if the web page is identical (how do I know that – I’ve made three copies of the same one page minisite, asked my friends to put their code on and then we compared earnings – they’ve differed by as much as 30% for EPC, the number of clicks was 117, 64 and 95 for each site).

I’m going to tell you something that’s going to get your greed glands salivating. I’ve quadrupled my average EPC (earnings per click) from 9 cents to 40 cents. That quadrupled my earnings. And that was EASY. Do you think that I bought a list of “high paying keywords”? WRONG!

I’ve done something more “evil”.

I used a combination of channels and tracking script to track performance of each article I published. While sometimes targeting was off and sometimes it was not obvious what keywords trigger ads, for a majority of articles I was able to determine both the “trigger keywords” and the average payout. How? Very simple. I’ve run an article on binge drinking and saw ads about treatment or rehab centers that paid 8 cents on average per click. Other times I’d publish articles about online test preparation services and got a bunch of ads for “GMAT Prep” ads that paid anywhere between 40 and 90 cents per click.

I started keeping a database of niches and keywords that perform and underperform in AdSense. Anything over 40 cents a click on average landed in my “good niche pile” and keywords that brought less than 10 cents per click on average landed in the “bad niche pile”

The huge jump from 9 cents per click average to 19 cents per click average happened when I stopped publishing news that were about known “bad topics” or contained a lot of known “bad keywords”.

Really, folks it’s that simple. And I jumped from 19 cents per click average to 39 cent per click average when I started looking for news about known “good topics” or that contained known “good keywords”.

So what I am saying is this – you can double your earning simply if you stay away from non-profitable niches. And you can quadruple your earnings if you stay away from non-profitable niches AND start aggressively pursuing profitable AdSense niches (those that bring anywhere between 40 cents to a dollar twenty per click on average).

Clearly information about what niches are really profitable with AdSense are worth a lot of money. And these niches aren’t remotely close to what “high paying keyword” list sellers are selling you. These lists are generated with Overture Bid Tool data, not real AdSense earnings (just an example – Mesothelioma costs over $25 in Overture Bid Tool, but AdSense publishers get close to 7 cents per click for that niche).

But I decided to share with you information about non-performing AdSense niches and keywords, those that bring in 10 cents per click or less. I hope that this information is very helpful to you and you’ll pass this information on. Because I run a popular news site, I have tons of data on a wide variety of niches and keywords. More over, I get new data on good and bad AdSense niches daily! So join AdSense Spoiler for your dose of daily news about keywords that bring in less than 10 cents per click and feel free to share your own findings with me.