More women are opting against saying “I do” to changing their last names.

According to a new analysis by New York Times’ The Upshot blog, about 30% of women in recent years have decided to keep their maiden names in some way after getting married. The Upshot finds about 20% keep their last name in full, while 10% have opted to hyphenate their two names.

The number of women who have decided not to take on their husband’s last name has risen since the 1980s and 1990s, when only 14% and 18% of women kept their maiden names, respectively. Women most likely to keep their names are high-income urban women—like those featured in the Times wedding section, among whom some 29.5% have kept their maiden names in recent years, up from 16.2 percent in 1990.

Not every woman opts to keep her surname in the name of gender equality, the newspaper reports. “It’s not necessarily a feminist reason, but it’s just my name for 33 years of my life,” said Donna Suh, who married last year. “Plus, I’m Asian and he’s not, so it’s less confusing for me to not have a white name. And on social media I thought it might be harder to find me.”

[NYT]

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