Parties at Comic-Con almost always have an entertainment theme or sponsor. It’s how companies and websites pay for them. Most are pretty subtle but when Sony teamed up with IGN to do a Dark Tower party, they went straight to the Stephen King source material to find their inspiration.




That’s how The Tipsy Crow in the Gaslamp District of San Diego became, for one night only, the Dixie Pig.


In The Dark Tower books, the Dixie Pig is the name of a restaurant in New York where followers of the evil Crimson King hang out. It contains a portal to another world, as did its San Diego incarnation:

As well as plenty of the Crimson King’s sigils, to let you know who’s in charge:



Like, a lot of signs.



As well as Dark Tower art on all the walls—not stills from the movie, actual art inspired by the series:






If you missed this chance to step into Stephen King’s world, don’t worry—. you’ll get another chance on August 4 when the film hits theaters.