It features all the usual trimmings, including activity and workout tracking, third-party app connectivity, advanced sleep monitoring and an impressive 18 months of battery life. But the tech is not what the Move is about. Its main draw -- in a market already saturated with smartwatches -- is its customization.

Analog smartwatches are finding a lucrative foothold among those who value style as much as substance -- Sony's smart strap, for example, gives any classic timepiece the smarts traditionally found in less attractive plastic wearables. The Move follows the same trend, with five different color options released straight off the bat, three further color options available through Amazon and MoMA Design Stores, and new designs to be subsequently launched every month and on special occasions. Later in the year, users will be able to completely customize their device down to personalized images and the color of the dials, too. Get it now for $70 in the US, £60 in the UK for a Basic Essentials model, and £70 in the UK for a Made in France customized version.