You will all know by now that I’m addicted to a cold blast, that I get giddy from cold-water dips. I once heard that the reason that Pharrell Williams’s face looks so good is because he plunges it into ice regularly. I get that - I can totally understand why people want to blast themselves in cold stuff and why people are paying lots of money for the latest desirable trend of full-body cryotherapy (standing in a ‘chamber’ that’s a bit like a freezer for a few minutes).

When I heard that you can get home-cryo facial kits, I got excited. A bona fide instrument for massaging and icing-up my face was too tempting not to try – and I blooming love it.

You keep the 001 London CRYOpress in your freezer (it’ll sustain -8 to 2.5C). It’s a bit like a beautified, face-sized paint roller and comes with a bottle of serum called Alpha-Glow Flash Facial that you put all over your face before massaging with the icy roller. It’s easy and satisfying. It’s meant to drain toxins, increase blood flow, tighten and lift – and generally feels lovely, like when you’re wrapped up warm on a walk in the snow.

CRYOpress, £75, 001skincare.com

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