Verizon's Bumping 'Grandfathered' Unlimited Data Price by $20 It's no mystery that wireless carriers have pushed hard to get users on metered data plans, hoping to raise data revenues as the SMS and voice minute cash cows head out to pasture. After introducing shared data plans carriers grandfathered unlimited usage users, but have used every trick in the book to get those users to switch to metered options.

Verizon's latest attempt to shove unlimited users to shared data plans? A good old, vanilla price hike. The Verge has learned that Verizon will soon be bumping the cost of unlimited data by $20 per line: quote: A friendly tipster clued us in on the change, and when contacted for comment, a Verizon spokesperson confirmed the news. The new rate will apply beginning in November. To be clear, $49.99 is the cost of unlimited data alone and is added on top of your monthly voice and text plan. One small perk, Verizon says it's now allowing grandfathered unlimited customers to participate in Verizon's monthly installment plan for new devices. Of course, it's not clear how many unlimited data users Verizon actually has left. One small perk, Verizon says it's now allowing grandfathered unlimited customers to participate in Verizon's monthly installment plan for new devices. Of course, it's not clear how many unlimited data users Verizon actually has left. A study last year found that just 22% of Verizon users remained on grandfathered unlimited plans, compared to 44% for AT&T and 78% for both Sprint and T-Mobile (who both advertise unlimited as a differentiator). Verizon also leads at getting users to pay more: 51% of Verizon Wireless customers pay the company at least $100 per month, compared to 47% at Sprint, 46% at AT&T, and 33% at T-Mobile. Motivating customers to give up their unlimited data plans has been accomplished in a number of ways. Want a subsidized handset? You're no longer grandfathered. Want Internet video apps to actually work? You're off unlimited. Interested in moving? Want to use AT&T's insurance plans? You're off unlimited. When all else fails, Verizon clearly hopes that a good old rate hike will be the trick that finally convinces its remaining "grandfathered" customers that it's time to give up unlimited data for good. When all else fails, Verizon clearly hopes that a good old rate hike will be the trick that finally convinces its remaining "grandfathered" customers that it's time to give up unlimited data for good.







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Most recommended from 65 comments



Smith6612

MVM

join:2008-02-01

North Tonawanda, NY Ubiquiti Unifi Security Gateway

Ubee E31U2V1

Ubiquiti UniFi AP-AC-HD

19 recommendations Smith6612 MVM Price Hike? Consumption Hike It's only a fair trade-off. Verizon's probably still throwing a temper tantrum from last year, when Verizon wanted to throttle unlimited data but was told no by the FCC.



Now, those with unlimited data should definitely make sure they get their money's worth. Use that LTE Data connection, use it good! navyson

join:2011-07-15

Upper Marlboro, MD 13 recommendations navyson Member Verizon Wireless sucks Switched over to T-Mobile over a year ago and couldn't be happier.



I have two lines(unlimted data, text and calls) for $100. I used 20 gigs last month. When I was with Verizon, I only had a 2 gig plan and the bill was $110 a month with company discount for one line. CyberGuy

join:2006-08-21

Colbert, WA 12 recommendations CyberGuy Member From my cold dead handset Jackholes mikesco8

join:2006-02-17

Southwick, MA 12 recommendations mikesco8 Member 4,3,2,1... Similar AT&T announcement to follow.

buzz_4_20

join:2003-09-20

Biddeford, ME (Software) Sophos UTM Home Edition

Ruckus R310

8 recommendations buzz_4_20 Member This wouldn't even be an issue If companies would stop using that word when they don't really mean it.



VZW should stop this whining and let these users be. I mean, VZW makes sure you hold up your end of a contract. They made their bed, now they should just sleep in it and learn from their mistakes.



With current delivery costs a user would have to use a LOT of data for VZW to lose money, and even if they did, it's their own fault for having a poorly laid out plan.



If I leave my oven on, the power company won't give me a discount cause I messed up.



If someone is still on a 4G Unlimited plan from VZW they should get a freaking medal for all the hoops they've had to jump through to keep that plan.

Rambo76098

join:2003-02-21

Columbus, OH 8 recommendations Rambo76098 Member That'll Do It That's it, time to switch carriers. Say bye to my money Verizon!

siliconvdude

@66.201.42.x 3 recommendations siliconvdude Anon Complain to Verizon before you jump ship! E-mail these people:



john.granby@verizonwireless.com

Lou.Sigillo@verizonwireless.com

dan.mead@verizonwireless.com



You will get a response from corporate executive relations, they will make a case out of it. These cases are ALWAYS reviewed by the executive team after someone in executive relations has gathered information. I was told if enough people complain, they might scrap the plan to raise prices. Complain about loyalty, we gave in to your concessions about buying the phone full price, about not being able to use the device payment plan, etc.