The lawsuit alleged that the publishers and Apple agreed to a distribution model in which the publishers set prices for bestsellers at $12.99 and $14.99. As Apple got into the e-book market with its iPad, the lawsuit said, the publishers and Apple set terms that forced all e-book outlets to sell their products at the same, higher prices, essentially eliminating competition. According to the states' enforcement action, consumers ended up paying more than $100 million in overcharges.