Not surprisingly, Brave isn't having any of it. CEO Brendan Eich says the browser isn't replacing publishers' own ads, including any first-party ads that aren't using third-party tracking. It's trying to create a better ad network that actually pays more than third-party options, he argues. Eich goes so far as to suggest that the publishers are being disingenuous (especially when sidestepping their own ad privacy concerns), and are really attacking any browser with an ad blocker add-on or ad-free reading mode.

Brave says it's open to talking with the media group to argue its case, although it's hard to see those companies being very receptive when they not-so-subtly hint at possible legal action. Not that Brave is slowing down in the meantime. It just released a developer version of its browser with support for Chrome extensions, 1Password logins and blocks against everything from phishing scams to privacy-violating browser fingerprinting measures. In short, it's determined to fight privacy intrusions of all kinds, whether or not the perpetrators are in a position to object.