WARNING: Contains footage some people may find distressing.

This is the heartbreaking moment a 10-month-old girl fell to her death after slipping from her mother’s arms at a shopping centre.

The mum was travelling up the third floor of the CGR Mall escalator at Ganganagar in Rajasthan, India, when the horrific accident took place.

CCTV footage shows that the shopping centre was gripped by chaos as those who witnessed the incident raced to try and help.

However the fall proved to be fatal.

The baby was taken to hospital where she was pronounced dead by medics.

Parents of the baby could be seen happily posing for a selfie just moment before tragedy struck.

In a statement, police said: “This is a clear-cut case of an accident.

“The family of the deceased baby has refused to take any legal action as it was an accident.”

This article originally appeared on The Sun.