Gay Asia is getting it’s first ‘proper high-fashion lifestyle publication’ according to its founder, Hirokazu Mizuhara, speaking to Campaign Asia-Pacific.

Element launches this month, published online only to bypass Singapore’s censorship laws.

‘Government licenses were a concern,’ said Mizuhara to the Wall Street Journal. ‘They tend to be particularly conservative when it comes to this sort of content.’

Element’s first issue features body shaping tips, an interview with Guy Tang (a dancer in Bangkok’s gay clubs) and luxury Asian holiday resort reviews.

Mizuhara said that potential readers in Singapore will be happier reading the magazine on a phone or tablet rather than a print version. ‘Not many gay men would pick up a copy of a magazine like this on a newsstand – that’s just the culture here,’ he said.

Singapore’s gay community is awaiting the judge’s verdict on two cases which challenge the constitutionality of Section 377A, a British-Empire-era law that criminalizes gay sex.