Stephen Curry Slams Under Armour CEO's Pro-Trump Stance: "Ass, Not Asset"

The president is not "an asset" argues the Golden State Warrior, who is a spokesperson for the brand.

Game on.

Golden State Warrior and Under Armour spokesman Stephen Curry is taking a stand against his boss at the brand, CEO Kevin Plank, and his vocal support for Donald Trump.

In a CNBC interview on Tuesday, Plank stated, “To have such a pro-business president is something that is a real asset for the country.” The inflammatory statement ignited a call for a boycott on social media under the hashtag #BoycottUnderAmour as part of a growing trend of retaliating against brands with ties to the president, or those that support his controversial policies.

On Wednesday, in an interview with the San Jose Mercury News, Curry addressed Plank’s endorsement of Trump, cheekily stating that he agreed with the brand CEO, “if you remove the 'et' from asset.”

Curry also told the newspaper he spent Tuesday on the phone “with countless people at Under Armour, countless people in Kevin Plank’s camp, my team, trying to understand what was going on and where everybody stood on the issue.” Curry signed on with the sportswear brand in 2013, and has an endorsement deal through 2024, which includes equity.

The Golden State Warrior also told the newspaper that “there is no amount of money, there is no platform I wouldn’t jump off if it wasn’t in line with who I am,” when asked if he would consider leaving the company.

On Wednesday morning, Under Armour released a statement explaining Plank’s comments on Trump from a purely business standpoint. “At Under Armour, our culture has always been about optimism, teamwork, and unity. We have engaged with both the prior and the current administrations in advocating on business issues that we believe are in the best interests of our consumers, teammates, and shareholders."

The release went on to clarify the brand’s perspective on Trump’s controversial social policies, including the recent immigration ban. “We believe in advocating for fair trade, an inclusive immigration policy that welcomes the best and the brightest and those seeking opportunity in the great tradition of our country, and tax reform that drives hiring to help create new jobs globally, across America and in Baltimore.”

“Based off the release that KP sent out this morning, and what he told me last night, that’s the Under Armour that I know,” Curry told the newspaper. “That’s the brand I know he’s built and one that, as of Wednesday afternoon, is something that I’m standing on.”