Ben Mutzabaugh

USA TODAY

United Airlines CEO Oscar Munoz told ABC’s Good Morning America that he felt “shame” over the incident aboard Flight 3411 on Sunday and vowed that the carrier will make changes.

"This will never happen again," Munoz said during a Wednesday interview with the ABC News morning show. "We are not going to put a law enforcement official onto a plane to take them off … to remove a booked, paid, seated passenger; we can’t do that."

When asked by the network to explain what it called a “muted” response to the situation in first days after the incident, Munoz said that was because management was still trying to learn all of the details to figure out exactly what led up to the situation, which culminated with Chicago airport security officials dragging a man off the plane.

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"I think my reaction to most issues is to get the facts and circumstances," he said. "My initial words fell short of truly expressing the shame."

The incident, of course, was captured on video by several passengers on the plane. One clip showed the man being removed from the flight, his face bloodied from the episode as many expressed dismay about the scene unfolding before them.

United has since faced a fierce firestorm of criticism to the incident, which has remained in the headlines in the United States, China and across the globe.

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