Comprehensive, Advanced and Ethical SEO training course in Kolkata

Comprehensive, Advanced and Ethical SEO training course in Kolkata

Search Engine Optimization or SEO is an attractive career path for job seekers as well as for freelancers. Ouris comprehensive, completely ethical and result oriented. This industry designedenables you to become as a professional Search Engine Optimizer and you will be able to take on and execute any SEO related jobs or projects on your own. Our detailed and step by stepis completely up to date according to the recent Google algorithm updates, concepts and methodologies.

We offer face to face andin Kolkata to students, professionals, freelancers, bloggers, business owners, entrepreneurs and startup companies.

By taking and completing thisany individual will be able to get an SEO job in Search Engine industry in Kolkata and outside at ease, according to their expertise, experience.

This training onenables local or small business owners, marketing professionals and bloggers to drive more traffic, leads and conversions to any type of websites or blogs ethically and steadily.

Read - Why small business owners should learn SEO

Individuals or freelancers who are willing to start working onas an independentwill be benefitted by thisand will be able to enhance their existing skills and knowledge on SEO.

Thisis completely result driven and all of the project works will be done on live websites (no Demo Projects). All required, softwares and materials will be provided to each individual and no additional costs will be charged for any of them.

What is PR (Page Rank)?

What is Google Local or Places?

What is Google Adwords or Paid Advertisements on Google SERP?

What is Organic Search ?

What is SERP (Search Engine Result Page)?

Different types of links.

What is link?

What is Offsite or Off Page SEO ?

What is Onsite or On Page SEO ?

What is Black/Grey Hat or Unethical SEO ?

What is White Hat or Ethical SEO ?

What is SEO or Search Engine Optimization?

What is Search Engine?

What is Mobile friendly or Responsive Website ?

How to design and develop a website using HTML?

What is Site Navigation?

What is footer?

What is Header?

What is good site layout and what is bad site layout?

How to validate and rectify the Markup of a website using W3C ?

What are semantic and structural issues in HTML sites?

Different HTML elements, tags and attributes.

How to write HTML?

What is HTML (Hyper Text Markup Language)?

How to create and maintain Excel sheets for Competition and Keyword Analysis?

What is CTR ( Click Through Rate )?

What is Impression?

What is Competition Level ?

What is Search Volume ?

What is Global Search?

What is local Search?

Other online resources / SEO tools / websites to do competition and Keyword analysis.

How to do Competition Analysis using Google Adwords KeyPlanner Tool?

How to plan and execute Manual Competition Analysis?

What are Local and Global Keywords?

What is Long-tail Keyword ?

What is Keyword?

How to Optimize one Dynamic Website ?

How to Optimize a Static Website ?

How to Implement Schema for better CTR ?

What is Schema?

What is Rich Snippet Markup ?

How to do Inner Linking between multiple pages within a website for better SEO and user experience ( Lower Bounce Rate )?

Benefits of Inner Linking and concept of Dead Pages.

What is Inner Linking of Pages?

Using HTML strong (Bold) and em (Italic) tags to highlight and optimize Keywords.

Rewriting different rules on .HTACCESS for Search Engine friendly URL .

What is .HTACCESS ?

Static URL Formatting for SEO - best practices.

H1 (Header) Optimization and importance on ranking.

Meta Description Optimization for ranking and better CTR.

Page Title Optimization and importance on ranking.

Read - How to do On Page SEO

How to integrate and use Bing Webmaster Tool?

What is Bing Webmaster ?

Complete and detailed understanding of Google Webmaster.

What are the data we get from Webmaster Tool?

How to use Webmaster Tool?

How to add and verify a website to Google Webmaster Tool?

What is Google Webmaster Tool ?

Mastering on Analytics analysis and data mining.

What are the important data on Google Analytics?

How to monitor and maintain Google Analytics?

How to tag or implement Google Analytics with a website?

What is Google Analytics Tracking Code ?

What is Google Analytics ?

How to add a blog to Google Webmaster and Analytics?

How to optimize and maintain a blog ?

How to optimize Blog Posts and Pages?

How to write Blog Posts ?

How to create different Blog Pages?

What are Blog Pages and Blog Posts?

How to create a blog ?

What is Blog?

Off Page Optimization Best Practices

Detail understanding of OffPage Optimization.

What is link building?

Types of Link Building.

Ethical and Unethical ways to build links.

Why we should only do ethical link building?

How to write a HTML Hyperlink?

What is anchor text?

What is Inbound and Outbound Links?

Importance of Outbound Links on SEO.

What are Nofollow and what are Dofollow links?

How to analyse Competitor Link Profiles?

Using different online SEO Tools like Open Site Explorer for inbound link analysis.

What are directories?

What is Directory Category?

What is DMOZ?

How to efficiently and easily find a desired category within a Web Directory?

How to add websites to DMOZ?

How to list a website to a directory?

What are Local Directory and Business Directory?

How to list a business/website into a local and business directory?

What is Citation and NAP?

How to build Citation with consistent NAP?

What is Social bookmarking?

How to use Social Bookmarking Sites efficiently and ethically for SEO?

How to use Stumbleupon, Delicious, Digg, Reddit etc.?

How to optimize and submit articles to different Article Submission Sites?

What is content Plagiarism?

What is Content Spinner and techniques to use them properly to remove or mitigate Content Plagiarism issues?

What is PR (Press Release)?

How to ethically use Press Releases for SEO?

What are the Infographics, Podcasts and Business Presentation?

How to use Slideshare, Docstoc etc. for SEO?

What is Web 2.0?

How to use Web 2.0 sites for ethical Search Engine Optimization?

How to use question answer sites like Quora or yahoo answers and forums for building ethical back links?

How to use free classified sites for back link building?