The BBC suits like Man Lab because it is, May informs me, full of what they term 'take home knowledge.’ “And I think they say things like 'the audience journey’, though that could have been banned now.” He says that BBC compliance “baffles me. Once they made us take out a bit about liquorice allsorts, because they said it gave undue prominence to liquorice allsorts. I had to point out that liquorice allsorts aren’t actually a brand. Then we had a bit of a compliance issue in Man Lab recently, which I shouldn’t really talk about...” Oh go on. “Well there was a scene in a train station with me and a friend sitting there with an beer in front of us. An anonymous pint of beer. Because it’s a pub, I’m not sure anyone is going to be shocked by that. But I wasn’t allowed to sip the beer, because I once did an ad for a beer.” He sighs. “Television is a mystery to me.”