Subaru of America has partnered with esports agency Damage LA to host an invitational tournament for North American teams, with $20,000 up for grabs.

Scheduled for May 13-14, the Subaru Invitational will see eight teams compete online in a single-elimination, best-of-three bracket.

The tournament is aimed at helping Subaru to engage millennials and promote its 2017 Impreza model.



The Subaru Invitational will feature eight North American teams

As part of the competition, Subaru of America and Damage will donate $1,000 to Anxiety Gaming, a non-profit organisation dedicated to providing mental health resources for the gaming community.

"Subaru is proud to support the young enthusiasts of the esports community through hosting our first invite-only tournament," said Eric Park, Zone Retailer Marketing Manager at Subaru of America, Inc. "Our goal is to build brand affinity with a highly-engaged, dedicated millennial community that shares our core values and are ready for wherever the road takes them.”

All matches will be streamed live on Twitch.tv/SubaruEsports, with the names of the invited teams due to be revealed in the coming weeks.