Greg James failed to show up for his Breakfast show after a big night at the Brit Awards.

The DJ, 34, did not feature in his usual morning slot on BBC Radio 1 following last night’s music industry bash.

He was replaced at the last minute by former I’m A Celebrity… Get Me Out of Here! contestant Adele Roberts, who usually takes the slot before James’, from 4am to 6.30am.

Informing listeners that she would be filling in for James, she quipped: “Yeah, about that. Radio 1 Breakfast with Adele Roberts - I can’t believe this is happening.”

She then joked that her colleague was a “dirty little no show” before appealing to fans to track him down.

“Has anyone seen him, on anyone’s Instagram?” she asked, adding: “The last I saw him was… you know Grace on Breakfast, he was on Grace’s Instagram Stories about midnight. I saw a flash of him with Yannis from Foals.”

The Brit Awards 2020: After Parties - In pictures 32 show all The Brit Awards 2020: After Parties - In pictures 1/32 2/32 Kendall Jenner SplashNews.com 3/32 Stormzy and Burnaboy Dave Benett 4/32 Naomi Campbell Dave Benett 5/32 Adwoa Aboah Dave Benett 6/32 Harry Styles SplashNews.com 7/32 Charli XCX Dave Benett 8/32 Riccardo Tisci and Irina Shayk Dave Benett 9/32 Lewis Capaldi Dave Benett 10/32 Ellie Goulding Dave Benett 11/32 Winnie Harlow Dave Benett 12/32 Maya Jama Dave Benett 13/32 Lizzo Dave Benett 14/32 Laura Whitmore Dave Benett 15/32 Bella Hadid and Kendal Jenner SplashNews.com 16/32 Louise Redknapp Dave Benett 17/32 Dave and Jorja Smith Dave Benett 18/32 Stormzy SplashNews.com 19/32 Melanie C and Billie Eilish Dave Benett 20/32 Billy Porter and Clara Amfo Dave Benett 21/32 Ella Eyre Dave Benett 22/32 Eva and Dave Dave Benett 23/32 Mabel Dave Benett 24/32 Jack Whitehall Dave Benett 25/32 Anne-Marie Dave Benett 26/32 Finneas O'Connell and Billie Eilish Dave Benett 27/32 Courtney Love Dave Benett 28/32 Mahalia Dave Benett 29/32 Lewis Capaldi Dave Benett 30/32 Melanie C Dave Benett 31/32 Niall Horan Dave Benett 32/32 Irene Agbontaen and Maya Jama Dave Benett 1/32 2/32 Kendall Jenner SplashNews.com 3/32 Stormzy and Burnaboy Dave Benett 4/32 Naomi Campbell Dave Benett 5/32 Adwoa Aboah Dave Benett 6/32 Harry Styles SplashNews.com 7/32 Charli XCX Dave Benett 8/32 Riccardo Tisci and Irina Shayk Dave Benett 9/32 Lewis Capaldi Dave Benett 10/32 Ellie Goulding Dave Benett 11/32 Winnie Harlow Dave Benett 12/32 Maya Jama Dave Benett 13/32 Lizzo Dave Benett 14/32 Laura Whitmore Dave Benett 15/32 Bella Hadid and Kendal Jenner SplashNews.com 16/32 Louise Redknapp Dave Benett 17/32 Dave and Jorja Smith Dave Benett 18/32 Stormzy SplashNews.com 19/32 Melanie C and Billie Eilish Dave Benett 20/32 Billy Porter and Clara Amfo Dave Benett 21/32 Ella Eyre Dave Benett 22/32 Eva and Dave Dave Benett 23/32 Mabel Dave Benett 24/32 Jack Whitehall Dave Benett 25/32 Anne-Marie Dave Benett 26/32 Finneas O'Connell and Billie Eilish Dave Benett 27/32 Courtney Love Dave Benett 28/32 Mahalia Dave Benett 29/32 Lewis Capaldi Dave Benett 30/32 Melanie C Dave Benett 31/32 Niall Horan Dave Benett 32/32 Irene Agbontaen and Maya Jama Dave Benett

“If you do spot him, please do send him our way.”

Writing on Twitter, she said: “Anybody seen @gregjames? Accidentally doing @BBCR1 breakfast atm… Post #Brits.”

James posted a snap of himself on the red carpet at the event last night, hailing rapper Dave as “performance of the night by a million miles” and joking that his 6.30am start was “gonna be fun.”

“All the best ones won,” he wrote. “Foals, Dave (PERFORMANCE OF THE NIGHT BY A MILLION MILES), Celeste, Mabel, Billie, Capaldi, Stormzy.

“What a night. 6.30am is gonna be fun.”

James’ fans shared their amusement at his no-show on Twitter and hailed Roberts as “a hero” for extending her shift to cover for him.

Others suggested that his disappearance could mark the start of another of his memorable hide and seek stunts - and it was later revealed that he had been "captured" and taken to a mystery location after attending the Brits after-party.

In a video posted on Twitter, James revealed that listeners would have to help him work out who had taken him as part of a new challenge called Who's Got Greg?

Last year James memorably spent 31 hours in an escape room ahead of the Brits, trying to crack the code with the help of listeners.

Last night's Brit Awards saw the likes of Stormzy, Dave, Lewis Capaldi and Billie Eilish all recognised for their music.