It is true that in today’s marketplace, to make a mark as a serious business, you need to have a strong digital presence. Social media and the different channels that a business needs today to reach out to their customers, need to be explored. Establishing the brand and its credibility, and building on customer engagement, are extremely crucial.

The healthcare industry has been through a tremendous process of transformation. Technology innovations in care management, with a robust improvement of processes, require financial consistency.

The present scenario in the medical billing world asks a provider to stay ahead in their practice management efforts. You have to combine better medical claims with transparency in platforms that share information. Expert resources, medical billers, coders and AR specialists that reduce the gap between claims submission and payables!

A fact sheet on Dr. Dipak Nandi

Dr. Dipak Nandi, MD is a New York-based entrepreneur and psychiatrist. Over the years, he has been responsible for major outsourcing activities in the world of medical billing.

As a thought-leader in his tenure with US-India Business Council, he analyzed the major pain areas in revenue cycle management and how a 360-degree effort, with seamless processes, can provide end-to-end support.

Reducing billing costs, implementing better denial management, optimizing processes through suitable automation and overcoming hindrances in the path of generating revenue – have featured in a large way in Dr. Nandi’s philosophy. In 2007, he founded GoTelecare with the vision to provide actual solutions to such problems for all healthcare providers.

As a seasoned entrepreneur, he took his belief in the necessity of medical billing outsourcing and turned it into a profitable venture. By developing a strong team of skilled billers and coders, he has successfully made GoTelecare a preferred partner for major providers and payers in the country.

He also built a telemedicine platform that facilitated consultations between patients and physicians. Being a practitioner himself, he wanted to build solutions that make patient care streamlined and simple. As a student of Medicine, he watched with great interest, the disruptive developments in the world of healthcare. The GoTelecare telemedicine platform is a result of such observations.

Do you have the perfect Digital Marketing plan?

Today, the company is looking to capitalize on the momentum it has gathered, and Dr. Nandi, along with the entire GoTelecare family, is actively looking to go beyond the conventional services of an RCM company. In this regard, one of the most striking forays has been made in the area of providing digital marketing solutions for its clients.

The questions raised include, what are the key factors that determine the marketing campaigns of various healthcare practices? Do they have a vibrant social media presence that promotes customer engagement and generates new business?

The company is now offering their stand-alone services in search engine optimization (SEO), content marketing, social media marketing and lead-generation via digital avenues, in addition to their regular medical billing services. GoTelecare is all set to become a true one-stop destination for healthcare practices for generating business as well as processing orders.

Author Bio : Dr. Dipak Nandi, MD, is a New York based psychiatrist and entrepreneur. He has been responsible for major developments in the field of healthcare outsourcing, especially medical billing, insurance claim administration and telemedicine. A key member of the United States India Business Council (USIBC), he is currently engaged in key initiatives in the segment of knowledge process outsourcing.