Interbrand has just released its 15th annual Best Global Brands report, the definitive guide to the world's most valuable brands. For the second year in a row, Apple claims the top position. Valued at USD $118.9 billion, the company increased its value by 21% year-over-year. Apple has appeared on Interbrand's Best Global Brands since 2000, when the report first debuted. In 2000, Apple ranked #49 and had a brand value of USD $5.5 billion.

Interbrand noted in their press release today that "the iPhone 6 Plus, which embraces the larger-form factor, could pose a serious challenge to Samsung's GALAXY Note. Though iPhone sales were up prior to the new product launch, particularly in China where China Mobile is now signed as a carrier, the iPhone 6 Plus may further assist penetration in Asian markets where larger-screen devices are preferred. Not only is Apple using devices to broaden its penetration, it's also credibly extending into new spaces," like wrist-watches in the form of Apple Watch. Interbrand went on to rave about Apple's recent moves into CarPlay, HomeKit and their collaboration with IBM. Below you'll find the full Interbrand chart listing the top 100 Global Brands.





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