If you notice that some of the metrics are higher than expected, review your site operations and test if changes lead to improvements. For example, if you notice that Avg. Domain Lookup Time is high, you might want to change your DNS provider. A high Server Connection Time, on the other hand, is a metric that you might not be able to reduce.





To most significantly increase your website’s speed, evaluate your Site Speed report for metrics that have the largest values and target those for improvement. Below is a list of actions that you can take to help solve issues with each of these metrics:

High Avg. Redirection Time - analyze whether the redirects are necessary. Also check sources to see if a specific referrer is causing high redirect latency.

High Avg. Domain Lookup Time - consider changing DNS provider that provides consistent and lower response times.

High Avg. Server Response Time - reduce backend processing time or place a server closer to users.

High Avg. Page Download Time - reduce your initial data size.

Looking for additional ways to improve your site speed? Be sure to view your site’s performance by browser type and Geo location. Your pages may need to be optimized to display faster on a specific browser or for a specific country. Visit the Map Overlay tab to gain insights by region and add “browser” as a secondary dimension to see the impact by browser.