We have partnered up with HODLRALLY for a blockchain inspired supercar rally this upcoming 2019 summer. Our partnership was announced on the 18th of December by a HODLRALLY Instagram post and was later confirmed on our official Twitter account. The 7-day networking event is likened to be the “Burning Man” of the blockchain summit world, bringing attendees and participants a truly unique and memorable experience.

HODLRALLY is the world’s first blockchain supercar rally. The rally aims to bring together crypto investors, enthusiasts, influential, business professionals, and other individuals interested in cars and blockchain technology from all over the globe to one place to share the experience this innovative event. The overarching goal of the rally is to educate, inspire, and bring awareness to the importance of the usage of blockchain technology for mainstream usage and to showcase the technology in a fun and exciting environment. It is expected to take place this upcoming summer in July 2019.

Here at HYGH, we connect owners of public displays with advertisers in a peer-to-peer fashion. Our DOOH platform was created to embrace the company motto of “Everyone can Advertise.” Similar to how Uber turned vehicles into the largest taxi provider using already existing vehicles, we are using unused screens for people to make monetize and others to use for advertising. We aim to break down the barriers that businesses face when it comes to out of home advertising by providing affordable services for anyone to use.

The partnership of HYGH and HODLRALLY involves us supplying the screens during the rally and at the blockchain summit planned in Barcelona on day 6 of the rally. The rally will take place over 1800 miles (2897 km), 8 different cities, and 4 countries, allowing a tremendous amount of exposure and outdoor advertising for both HODLRALLY and us during the event. With both companies trying to make progress of making blockchain usage mainstream, our partnership is a way to show how blockchain can be used in everyday life for people with any budget. The rally also includes 6 different parties, a fashion show, a poker tournament, and a charity gala. Needless to say, the seven days are going to be jam-packed with tons of things to do.

Besides the rally, HODLRALLY is using the rally to raise awareness of TEWBIT, a foundation based in West Africa that helps young children get a quality education and helping teach skills to become self-sufficient leaders in farming and agriculture. As part of the blockchain summit in Barcelona on Day Six, there will be a charity gala that benefits TEWBIT. Additionally, 15% of the revenue generated through HODLRALLY will go to the TEWBIT foundation.

We will start our pre-STO at the beginning of January, in the meantime, stay tuned visiting our webpage, reading our whitepaper and getting whitelisted!

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