So it begins. The Tampa Bay Lightning started the first third jersey teaser campaign of the 2014 offseason this morning.

The team posted a black and white photo on Facebook and Twitter today with the cryptic caption "...are you ready?"

In the photo, Steven Stamkos is shown from the shoulders up wearing a sweater we've never seen before. Black seemingly. Even the template looks new to my eyes. What do you see?

By the way, I toyed with the photo a bit, adding some blue where we might expect it.