Apple's (AAPL) - Get Report long-awaited iPhone 8 seems like just another iPhone, if a leaked video and several photos floating around Twitter is to be believed.

A video claiming to be of a completed iPhone 8 are circulating Twitter (see below). What is shown on camera mirrors iPhone 8 photos that circulated around on social media last week. Then on Monday, what looks to be an iPhone housed inside different colored cases appeared.

One would be remiss for not saying the device's design is a little bit disappointing. Perhaps the build-up to the iPhone 8 has been so great that nothing the tech giant releases will be visually pleasing. But still, the video shows a supposed iPhone 8 that lacks some wow compared to the newest from Samsung. Obviously, this may not be the actual iPhone 8. And of course, if it is, we aren't sure what new features Apple has built into the hardware.

Even still, none of this may matter to iPhone users (or investors) -- they may be finally due for an upgrade.

About 92% of iPhone owners say they are "somewhat likely or "extremely likely" to upgrade their smartphone in the next 12 months, according to a new note from Morgan Stanley. The loyalty rate is up sharply from 86% one year ago.

Morgan Stanley's data is based on an April 2017 survey of 1,000 smartphone owners aged 18 and above in the U.S.

The wildcard: the survey arrives before iPhone users get a look at the price tag on the iPhone 8, which Goldman Sachs thinks could hit the market at a whopping $1,000.

Apple is a holding in Jim Cramer'sAction Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells AAPL? Learn more now.

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