We see beautiful bodies of successful athletes who challenge human possibilities, watch the atmosphere of feelings, happiness of victories, listen to inspiring music. We want to be a part of all of these.

This very figure of sport, its emotional part, is the reason for one to lift his ass off the couch and go outside. The kind of sport, which first occupies the heart of an athlete — wins.

Basketball, soccer and many other kinds of sport have found their place in the hearts of people. That’s why they are so popular.

Competition

Let’s throw off sheep skin and face the truth: we came to the “market” where most of people have chosen their occupation already. This is why we have to “fight” for our “consumers”.

Welcome to the real life! This is what “competition” stands for.

When we say, that our kind of sport is free of body contact, and it is its cool feature — we mean that presence of body contact is a defect. When we say, that disc is an interesting sports equipment, we mean that it is better than ball.

We say that our sport is different, that it is somehow better. Than others. For example:

More interesting than athletics

More safe than rugby

More affordable than hockey

More athletic than basketball

Smarter than soccer

To get our auditorium we challenge other kinds of sport. But can we really counter such a big “monsters”?

Yes we can. We just need to find people, who really need our kind of sport and speak proper words to them.

Problem #3. Arousing desire

Normally people promoting a kind of sport are concentrated on “their own aim”. “Promotion” is usually meant to have as many people playing Ultimate as possible. Having our own aim in front (acquiring many players) we forget about ambitions of those, we’re speaking the word of our sport to. Obviously, their interests have nothing in common with global Ultimate domination. Their demands and wills — totally different.

The truth about game sports is:

People don’t care what to play!

Even if you think different :)

They don’t actually care much which sports equipment to choose, what rules, is there body contact present or not. At presentations they usually ask totally different questions:

How much can one earn on it? Is it safe for kids? Is sports equipment expensive?

Again:

People don’t care what to play!

What do they care?