



[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

BOSTON, MA – MARCH 28, 2016 – Independent studio Ape Law is set to release Episode 1 of the psychological horror game Albino Lullaby as an Oculus Store launch title tomorrow with the release of the Oculus Rift. The studio, comprised of veterans from Bioshock: Infinite, top-selling indie title Chivalry: Medieval Warfare and the Tomb Raider reboot, will bring their made-for-VR, no jump scares, no gore horror game on launch day to the Oculus on March 28 as well as the Vive on April 5. The new trailer features a streamer mashup playing Albino Lullaby both in VR and 2D: https://youtu.be/bm7iCQGZu1M Hailed by Rock, Paper, Shotgun’s Adam Smith as, “2015’s smartest horror game...” and summarized by Polygon’s Collin Campbell, "Part Stanley Parable and part Alfred Hitchcock... This is a sick place, full of sick allusions and sick jokes." “From the moment Albino Lullaby played so well on the DK1, we knew we had to move forward with VR in mind at every turn. We wanted to create a fantastic world for an ordinary person to explore as themselves in the role of the main character, and VR delivers that experience in a way never before so fully realized,” said Justin Pappas, creative director of Albino Lullaby and Founder of Ape Law. Current Albino Lullaby: Episode 1 Steam owners will receive a key for the Oculus store. Albino Lullaby: Episode 1 will be available from the main lobby of the Oculus store at launch, and the game is available now on Steam for $9.99 or as part of the Season One Pass for $24.99: http://store.steampowered.com/app/355860 Features of Albino Lullaby Include: • The Next Gen of Adventure Games - Player driven pacing, no cutscenes. • Transforming Game Space - Mechanical mansion deconstructs around you. • Environmental Storytelling - Intricate backstory conveyed through the game space. • Different Play Styles - Sneak or gung ho! • Episodic Releases - Pay as you go or get a season pass. • VR Ready - Built from ground up to play great on the Oculus Rift, Vive and Morpheus. With a game space that dynamically twists and contorts around you in real time, as you unravel an equally twisted narrative, Albino Lullaby shows that horror can be scary without jump scares or gore. Escape a surreal, psychological nightmare set in a dark and macabre Victorian town that clings to the precipices of underground cliffs. Discover hidden spaces haunted by 'The Grandchildren' and uncover clues to understanding just where and what you are. About Ape Law, LLC To make game for to give to man! Ape Law is an independent studio that exists to explore and experiment with games as the next great storytelling medium and was formed by Justin Pappas in the summer of 2013 in Cambridge, Mass. Justin has worked as a level designer on games like BioShock: Infinite and the Tomb Raider reboot and moved onto the indie scene in 2011 as the level design lead on Chivalry: Medieval Warfare. He is now the creative director and level designer for Albino Lullaby. Ape Law is comprised of other industry vets, who have worked on a myriad of games from Borderlands to Lord of the Rings Online and at studios like Warner Brothers, Hasbro and Harmonix. We are spread out over North America, from Toronto down to Austin and communicate primarily over Skype. Website: http://www.ApeLaw.com About Oculus Founded in 2012, Oculus VR, Inc. is building a next-generation consumer virtual reality platform. The company’s first product, the Oculus Rift, is a virtual reality headset that allows you to step inside a digital environment and feel as though you are truly there. The Oculus Rift provides an immersive, stereoscopic 3D view with an ultra-wide field of view and low latency head tracking that lets you look around naturally in 360 degrees. For more information, please visit http://www.oculus.com . ###