It’s not the first time the Bulls have offered a promotion for missed free throws: During the 2015-2016 and 2016-2017 seasons, Chick-Fil-A offered a deal called the “Fowl Shot” with the same requirements (but the reward was a chicken sandwich). Other teams offered the same deal, including the Washington Wizards and the Utah Jazz, and a Wall Street Journal article from 2016 suggests amping up fans with free food may have helped those teams — and hurt their opponents.