Nike Golf takes a humorous look at the factors golfers of all skill levels face when deciding to change their driver. Centered on the new Nike Vapor drivers, the 30-second television spot highlights the resistance to change and the process of constant improvement. Five Nike athletes – Rory McIlroy, Tiger Woods, Michelle Wie, Charles Barkley and Bo Jackson – appear in the spot while comedian Keegan-Michael Key provides the voiceover. When each athlete is asked about changing their driver, Key reminds them there is reason to upgrade, even if they have already achieved major success.