Browsing on the internet is never safe and ad blockers are the shields that you need to be up at all times. Speaking at his Keynote, Brendan Eich the CEO and co-founder of Brave Browser shed his thoughts on the online advertising systems and brave as a blue ocean alternative.

Starting off the session, Brendan talked about the ad blockers of yesteryears. Most of these had basic functionalities such as preventing shell scripting or DDOS attacks. When you block scripts, you block the experience of the user to get a wholesome browser experience.

He also talks about the various different scripts that have been used by ad blockers and various different online protection systems.

More than a browser, Brave as an advertising system has higher revenue and targeting potential. The advertising token sales alone contribute to about 70% of the overall revenue of Brave.

The token system serves as a unique fuel for advertisers using which they can buy ad space or audience to place or sell their ads. While this might sound simple, the resulting CTR rates are up in the sky compared to basic digital display ads.

Shifting towards the interface, Brenden talked about how the Brave Reward system works. He says that Brave rewards is a loyalty based system. Purely based on mobile data and anonymous systems, he explained in visual detail as to how the Brave advertising interface worked for navigation.

The ad platform has two segments. The buy place which consists of the users and a supply which consists of advertisers. Bidding is real time and users receive a whole of 70% revenue share in BAT. This can be redeemed through content creators contributions through Brave Rewards.











He says that Brave could potentially become more than a simple browser based ad platform. With its ability to trade, buy and sell using almost any type of cryptocurrencies, it has the potential to be one true e-commerce.

This could be achieved through huge data surveillance but not in the way facebook or other companies do it. For instance, Facebook has huge mounds of data which enables it to do lookalike audiences etc.,

But with a user first approach, we can control the frequency of ads being run and train the box as a whole.

He even brought up the 19% CTR (Click Through Rate) that was achieved in August compared to the meagre 0.2% average CTR of basic display ads.

Brenden believes that Browser as a decentralized network with users at its centre and a model with user first has an immense potential.

Thank you for reading this article.

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