As our digital and physical lives blur further, the internet has become the information hub where people spend a majority of their time learning, playing and communicating with others globally.

Digital marketing professionals understand this, but most outside the industry don’t realize just how staggering the numbers are of people collaborating, researching, and interacting on the web.

I thought it might be fun to take a step back and look at some interesting/amazing social media, Web 2.0, crowdsourcing and internet statistics. I tried to find stats that are the most up-to-date as possible at the time of publishing this post.

The numbers presented below should be a close representation of today’s numbers (please correct me in the comments if you find more recent numbers somewhere and I’ll update).

Let’s break them down by section:

Google search stats:

1,000,000,000,000 (one trillion) – approximate number of unique URLs in Google’s index (source)

2,000,000,000 (two billion) – very rough number of Google searches daily (source)

$110,000,000 – approximately amount of money lost by Google annually due to the “I’m Feeling Lucky” button (source)

24,400 – number of people employed by Google (December, 2008)

68,000,000 – the average number of times people Googled the word Google each month for the last year (source: keyword tool)

$39.96 – the average cost per click for the phrase “consolidation of school loans” in AdWords (source: keyword tool)

1,430,000 – the number of Google results for “Robert Scoble”

136,000 – the number of Google results for “Admiral Ackbar”

Wikipedia stats

2,695,205 – the number of articles in English on Wikipedia

684,000,000 – the number of visitors to Wikipedia in the last year

75,000 – the number of active contributors to Wikipedia

10,000,000 – the number of total articles in Wikipedia in all languages

260 – the number of languages articles have been written in on Wikipedia

(source)

YouTube stats

70,000,000 – number of total videos on YouTube (March 2008)

200,000 – number of video publishers on YouTube (March 2008)

100,000,000 – number of YouTube videos viewed per day (this stat from 2006 is the most recent I could locate)

112,486,327 – number of views the most viewed video on YouTube has (January, 2009)

2 minutes 46.17 seconds – average length of video

412.3 years – length in time it would take to view all content on YouTube (March 2008)

26.57 – average age of uploader

13 hours – amount of video are uploaded to YouTube every minute

US $1.65 billion in Google stock – amount Google Inc. announced that it had acquired YouTube for in October 2006

$1,000,000 – YouTube’s estimated bandwidth costs per day

(sources here, here and here)

Blogosphere stats

133,000,000 – number of blogs indexed by Technorati since 2002

346,000,000 – number of people globally who read blogs (comScore March 2008)

900,000 – average number of blog posts in a 24 hour period

1,750,000 – number of RSS subscribers to TechCrunch, the most popular Technology blog (January 2009)

77% – percentage of active Internet users who read blogs

55% – percentage of the blogosphere that drinks more than 2 cups of coffee per day (source)

81 – number of languages represented in the blogosphere

59% – percentage of bloggers who have been blogging for at least 2 years

source



Twitter stats

1,111,991,000 – number of Tweets to date (see an up to the minute count here)

3,000,000 – number of Tweets/day(March 2008) (from TechCrunch)

165,414 – number of followers of the most popular Twitter user (@BarackObama) – but he’s not active

86,078 – number of followers of the most active Twitter user (@kevinrose)

63% – percentage of Twitter users that are male (from Time)

Facebook stats

200,000,000 – number of active users

100,000,000 – number of users who log on to Facebook at least once each day

170 – number of countries/territories that use Facebook

35 – number of different languages used on Facebook

2,600,000,000 – number of minutes global users in aggregate spend on Facebook daily

100 – number of friends the average user has

700,000,000 – number of photos added to Facebook monthly

52,000 – number of applications currently available on Facebook

140 – number of new applications added per day

source

Digg stats

236,000,000 – number of visitors attracted annually by 2008 (according to a Compete survey)

56% – percentage of Digg’s frontpage content allegedly controlled by top 100 users

124,340 – number of stories MrBabyMan, the number one user, has Dugg (see updated number here)

612 – number of stories from Cracked.com that have made page 1 of Digg (see all 41 pages of them here)

36,925 – number of Diggs the most popular story in the last 365 days has received (see story here)

Even more web 2.0, social media and internet stats, facts, figures and numbers:

Blogging Stats, Facts And Data: 2009 Blog Statistics By The Numbers

Future Marketing Trends: By The Numbers

Internet Marketing Tactics – What’s Hot And What’s Not