Talent Management has been shocked to hear that one of the world’s best-selling recording artists isn’t so popular when it comes to modelling on magazine covers.

Adele’s October cover of British Vogue was one of our favourites here at the agency, not just because we’re all big Adele fans, but because we loved seeing a curvy body type on a magazine that usually worships skinny models.



However, the magazine’s Editor-In-Chief Alexandra Schulman has recently revealed that despite it attracting a lot of positive attention, the country’s love for Adele didn’t translate into sales.

“Adele is the most popular woman in the world, but one of the worst sellers we’ve ever had. I find there has to be a relationship with the person on the cover that goes beyond how they look. Our most successful cover was the millennium issue – which didn’t have anyone on it, but acted like a mirror so you could see your own reflection,” she said during a talk in London last Wednesday evening.

To say that recent reports revealed that Adele’s success had influenced high street retailers to buy more plus-size mannequins, we’re confused to say the least.