A: It was a great couple days. They totally lied to us and told us they were starting a new Food Network show called "Pie Nation." They went to great lengths to make it feel and look like they were starting this new show. They filmed us at a Bears tailgate, at Millennium Park, all different places, and the next day we were here. I was talking to a group of 50 customers they had asked us to bring in for the filming about how we make our pizza, the basics of the dough, where the cheese and tomatoes come from, how we think about those things and blending them together. And all of a sudden, the customers starting screaming and I looked at (my marketing director) and said, "What's going on here?" And in through the back door, sneaking, was Bobby Flay, to a standing ovation.