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Re: Filmmakers for Hillary

Yes, let's "make policy compelling"!! On Sep 14, 2015, at 8:13 PM, Teddy Goff <tgoff@hillaryclinton.com> wrote: That's great On Monday, September 14, 2015, Huma Abedin <ha16@hillaryclinton.com> wrote: > i love this concept > as you may know, we have a few filmmaker frinda (dale djerassi, abigail > disney and donna zaccaro) who have all expressed an interest is doing > something for us. i am sure they would love to be asked and involved. > > On Mon, Sep 14, 2015 at 8:01 PM, Lauren Peterson < > lpeterson@hillaryclinton.com > <javascript:_e(%7B%7D,'cvml','lpeterson@hillaryclinton.com');>> wrote: > >> This is for internal purposes - we'll put together an edited version to >> send to filmmakers. That's a great idea on Alzheimer's and Autism. >> >> On Mon, Sep 14, 2015 at 6:48 PM, Robby Mook <re47@hillaryclinton.com >> <javascript:_e(%7B%7D,'cvml','re47@hillaryclinton.com');>> wrote: >> >>> Looks great. >>> Would the proposal be sent around or is it for internal purposes only? >>> I would also suggest we may have upcoming rollout son Alzheimer's and >>> autism that could be good topics as well. >>> >>> >>> On Sep 14, 2015, at 4:46 PM, Lauren Peterson < >>> lpeterson@hillaryclinton.com >>> <javascript:_e(%7B%7D,'cvml','lpeterson@hillaryclinton.com');>> wrote: >>> >>> Hi everyone -- >>> >>> Attached (and pasted in the text of this email) is a memo outlining a >>> new project digital is proposing: Filmmakers for Hillary. >>> >>> We are sending this to you for your preliminary ideas, suggestions, or >>> flags. The bottom line is that we would like to begin outreach to >>> filmmakers who would produce short film spots for us in support of the >>> campaign. We've spoken to legal, and they are comfortable with the concept. >>> >>> We feel that if done right, this could be a great way to reach new >>> audiences and highlight stories that resonate with voters. >>> >>> Let us know how this sounds to you -- with your approval and input, we >>> would love to begin moving forward with this project next week. >>> >>> Thanks! >>> >>> Lauren Peterson >>> Director of Content and Creative >>> 6082179231 >>> >>> >>> ### >>> >>> Filmmakers for Hillary >>> >>> >>> >>> Hillary Clinton has lived her life in the public eye for more than 25 >>> years. People have gotten to know her through the lens of the media or the >>> narratives of her political opponents. But not enough people know who >>> Hillary is, or where she came from—and we need to change that. >>> >>> >>> >>> In order to win the Democratic Party nomination and ultimately be >>> elected president, Hillary needs to reach people who may be disillusioned >>> or disinterested in politics, and connect with them on an emotional level. >>> >>> >>> >>> We want to enlist talented filmmakers to help tell the untold story, >>> make policy compelling, capture a moment on the campaign trail, and help >>> people get to know our candidate’s background and beliefs. >>> >>> >>> >>> Getting started >>> >>> The digital team will work across the campaign to compile a list of >>> topics, which we will frame as short creative prompts, encompassing a range >>> of topics from personal to policy. A few sample prompts could include: >>> >>> >>> >>> ● Instead of taking a prestigious job after graduating from Yale >>> Law, Hillary chose to work for the Children’s Defense Fund. She’s dedicated >>> her life and career to fighting for children and families. To understand >>> where that drive comes from, you need to understand the story of her >>> mother, Dorothy. >>> >>> ● Forty million Americans have student loans. Together, they owe >>> more than a trillion dollars. Imagine what we could accomplish as a country >>> if Americans weren’t held back by their education debt. >>> >>> ● Hillary was surprised early on in the campaign trail to hear >>> from people in Iowa and New Hampshire who wanted to talk about substance >>> use disorders and addiction. It’s come up over and over again, with people >>> from all walks of life asking Hillary to help solve this epidemic and end >>> the shame and stigma surrounding it. This isn’t an issue that’s driving the >>> polls or popular opinion—d but it has become a topic close to Hillary’s >>> heart because of the stories she has heard across the country. >>> >>> >>> >>> Once we have identified key topics it would be beneficial to help >>> amplify, we will compile a diverse list of filmmakers who are likely to be >>> supportive of Hillary’s campaign and who we think may have a connection >>> with any of these topics. If there is a particular subject area or story we >>> believe would be compelling to an individual filmmaker, we will pitch that >>> topic to them. If not, we will provide a list of 8-10 possible prompts to >>> get them started >>> >>> >>> >>> Once a filmmaker has chosen a topic, they will pitch that topic to the >>> campaign. We will approve the topic and concept or try to guide them in >>> another direction. We will then offer them further background or connect >>> them with a subject matter expert on the campaign if desired. They will >>> cast their film, spend time working on it (using us as a resource when >>> helpful) and return with a final cut. Given that many of these people are >>> likely working on other projects simultaneously, we should allow at least a >>> couple months for them to turn around a finished product. >>> >>> >>> >>> Approvals >>> >>> From talking with other organizations who have run similar programs, >>> it’s clear that the best way to create powerful and effective film is to >>> allow filmmakers to use their own artistic discretion. While we can and >>> should be involved in shaping content and messaging when possible, >>> stylistic edits from the campaign should be minimal or avoided altogether. >>> Filmmakers will have final artistic say over their product, but the >>> campaign will be able to decide whether or not to share that final product >>> publicly. >>> >>> >>> >>> Outstanding questions to finalize before launch >>> >>> ● Identify who will be the liaison to filmmakers >>> >>> ● Are members of the research, policy, and political teams willing >>> to make themselves available (in a limited capacity) to support these >>> filmmakers? >>> >>> ● Will every film and filmmaker need to be vetted? >>> >>> >>> >>> Promotion >>> >>> We will work with the filmmakers and their teams to help promote their >>> films, and the series, to press and on social media. We will publish the >>> short films through a TBD campaign digital platform (though could also >>> provide as an exclusive to press). >>> >>> >>> >>> For the launch of this series, we would attempt to drum up some fanfare >>> and would like to consider hosting a premiere (either as an actual event, >>> or online). >>> >>> >>> >>> Timeline >>> >>> We would like to launch this as soon as we are able, coordinating with >>> the communications team to get the most out of an off-week or call >>> additional attention to a particular topic or event. We would leave this as >>> an open-ended project that could run throughout the duration of the >>> campaign as a way to engage filmmakers, highlight important aspects of our >>> narrative, and engage diverse audiences around key moments. >>> >>> >>> >>> Examples >>> >>> ● Gates Foundation: The Art of Saving a Life >>> >>> ○ >>> http://www.nytimes.com/2015/01/07/arts/design/gates-foundation-uses-art-to-encourage-vaccination.html?_r=0 >>> >>> ○ http://artofsavingalife.com/ >>> >>> ● Morgan Spurlock: We the Economy >>> >>> ○ https://wetheeconomy.com/about/ >>> >>> ● Obama for America: The Road We’ve Traveled >>> >>> ○ The Road We've Traveled >>> <https://www.youtube.com/watch?v=2POembdArVo> >>> >>> >>> >>> <Filmmakers for Hillary 20150914.docx> >>> >>> >> >