Following the Sundance premiere of his Kickstarter-funded “Wish I was Here,” Zach Braff has announced he has launched his latest fundraising plan: a Kickstarter campaign that will help the actor-writer-director raise funds to help pay the monthly mortgage on his luxury New York apartment, which is now valued at over $5 million. According to Braff, whose last Kickstarter campaign raised over $3 million for “Wish I Was Here,” he figures asking for $2 million more from his fans this time shouldn’t be a problem.

“Real Estate can be a risky investment just like the movie business.” former “Scrubs” star Braff told Hollywood & Swine from the Sundance Film Festival, following the premiere of “Wish I Was Here.” “If I didn’t have to put up my own money to make my passion project ‘Wish I Was Here,’ then I shouldn’t have to put up my own money to make my monthly mortgage payment.”

While Braff earlier enticed his “Wish I Was Here” Kickstarter fans to donate by promising to give away such items as a production diary and t-shirts, his list of giveaways for his latest campaign, include reserved seats on bus benches across from his apartment, where those making donations of $100 will be able to sit and look up at his residence. Those contributing $50 will receive an autographed copy of New York Magazine, which recently did a photo spread on the apartment after it was re-decorated by Braff.

In related news, Focus Features, which acquired the domestic rights to distribute the movie for $2.7 million, announced that they are launching a Kickstarter campaign to help get their money back and cover the distribution and marketing costs of “Wish I Was Here.”