A stretch of a downtown Toronto street was renamed in honour of late media mogul Ted Rogers on Wednesday – the first anniversary of his death.

The creator of Canada's largest cable-television and mobile-phone company, Rogers Communications Inc. (TSX: RCI.B), died Dec. 2, 2008 at the age of 75.

A section of Jarvis St., which runs past Rogers headquarters and spans Bloor and Charles Sts., has been renamed Ted Rogers Way.

His wife Loretta said the family is grateful for all the tributes.

"In many ways Ted was larger than life, so today's events add to this legacy," she said at a ceremony were the street sign was unveiled.

"I'm sure he is pleased and I know we in the Rogers family are very pleased."

In addition to the Rogers cable, wireless, radio and television businesses, the company owns the Toronto Blue Jays and their home the Rogers Centre and an array of other media properties.

Rogers had been treated in hospital in October 2008 for an existing heart condition.

Tall and sandy-haired, he was known as a workaholic and a demanding boss.

An event that decisively shaped his life was the death of his father when he was five years old.

Edward Rogers, a radio pioneer who founded Toronto radio station CFRB (for Canada's First Rogers Batteryless), was 39 when he died of overwork and a bleeding ulcer in the late 1930s.

"I didn't get into broadcasting out of any smarts," Rogers once said. "I was emotionally attracted to it because of my father."

Rogers married his wife in 1963 and is also survived by their four children – Edward, Lisa, Melinda and Martha.