One Impression has successfully completed multiple Influencer Marketing campaigns in the fields of fashion, lifestyle and grooming. The results achieved show that Influencer Marketing can drastically improve your business. Here’s how:

Expands The Reach Of Your Brand

Reaching and growing your audience is one of the most challenging scenarios for any brand. Influencer Marketing helps a brand, in a cost effective way, to reach new markets and gain access to potential customers.

Increases Trust In Your Brand

Most consumers trust recommendations from the people they know or are following, people are more likely to purchase from a brand after they have heard a positive review from someone they trust. Influencers are highly trusted by their audience, which directly increases the credibility of the brand leading to increase in sales.

Drives Sales

75% of consumers identify word of mouth as a key influencer in their purchasing decisions. An Influencer Marketing campaign can help in increasing conversions of a product or service. Influencer Marketing generates ROI that is over 10 times greater than traditional digital campaigns.

Improves Search Engine Rankings

Partnering with Influencers for features and reviews of your products or services on their blogs and social media pages helps in building high-quality user content that drives traffic to your site and improves your search engine ranking. In other words, Influencers can quickly generate a trending dialogue around your brand. The more people mention your brand on social media, the more popular and relevant your brand becomes on Google.

Consumers Pay Attention

Today, people do not pay attention to traditional advertisements in Print media, Television, Radio etc. but everyone pays attention to their social pages as they have access to more relevant data of their choosing. There are strong signs that Influencer Marketing is the marketing necessity of the future.

Easy To Track Results

Every picture posted online generates a lot of useful data — the number of times a picture has been viewed, unique number of people who have seen the post and also how many people interacted with the post by liking, commenting, saving or sharing the post. Every interaction and every time a site is visited via Influencer Marketing can be recorded and analysed. These valuable insights related to your target audience can have a major impact on your business campaigns.

Cost Effective

As compared to traditional Celebrity endorsements, Influencer Marketing is cost effective. Celebrities might have millions of followers but very less number of people believe that they are actually a fan of the product or service being endorsed. Influencer Marketing is more beneficial for brands as the campaigns are 5 times more efficient per engagement than traditional celebrity endorsements.

For brands looking to create a public impact, Influencer Marketing is the way to the future.