[121 Pages Report] Backend as a Service market size to grow from USD 1.32 Billion in 2015 to USD 28.10 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 84.2%.

The Backend as a Service market size was USD 0.79 Billion in 2014, which is projected to reach USD 28.10 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 84.2% during the forecast period (2015-2020). The increasing adoption of cloud-based applications, proliferation of apps and mobile devices, increased adoption of cell phones and smart devices, and demand for rapid time to deploy and develop, and increase in demand for BaaS service types by end-users, SMEs, and the large enterprises is expected to play a key role in fueling the growth of the market during the forecast period. The base year considered for the study is 2014 and the forecast period is from 2015 to 2020.

Objectives of the Study

To describe and forecast the global Backend as a Service market by service types, operating systems, organization size, verticals, and regions

To forecast the market size of the 5 main regional segments: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America

To analyze subsegments with respect to individual growth trends, prospects, and contribution to the total market

To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)

To analyze the opportunities in the market for stakeholders and to provide details of competitive landscape for major players

To strategically profile key players and comprehensively analyze their core competencies and positioning

To track and analyze competitive developments, such as Mergers & Acquisitions (M&A), new product developments, and partnerships & collaborations, in the market

The research methodology used to estimate and forecast the Backend as a Service market begins with capturing data from key vendor revenues through secondary research. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global market from the revenue of key players in the market. After arriving at the overall market size, the total market was split into several segments and sub-segments, which are then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives. This data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and sub-segments. The breakdown of profiles of primary is depicted in the below figure:

To know about the assumptions considered for the study, download the pdf brochure

The Backend as a Service market ecosystem comprises major BaaS providers, such as IBM Corporation (Armonk, New York, US), Oracle Corporation (Santa Clara, California, US), Microsoft Corporation (Redmond, Washington, US), Kony (Austin, Texas, US), and Kinvey (Boston, Massachusetts, US). Other stakeholders of the market include systems integrators, application designers and development service providers, and network service providers.

Target Audience

Cloud Service Providers

Handset Original Equipment Manufacturers

Infrastructure as Service providers

Mobile Enterprise Application Platform Providers

Mobile Services Companies

Mobile Software Development Kit providers

Software developers

Software as Service providers

Wireless Service Providers

�The research study answers several questions for the stakeholders, primarily which market segments to focus in the next two to five years for prioritizing the efforts and investments.�

Scope of the Report

The research report categorizes the cloud backup market to forecast the revenues and analyzes the trends in each of the following submarkets:

By Service Type:

Data integration

Identity and access management

Usage analytics

Support and maintenance

Professional services

By Operating System:

Android

iOS

Others (Blackberry and Window OS)

By Organization size:

Small and Medium Enterprises (SMEs)

Large Enterprises

By Vertical:

Banking, Financial Services, and Insurance (BFSI)

Telecommunication and IT

Healthcare

Retail and Wholesale

Manufacturing

Media, Entertainment and Gaming

Public sector and utilities

Others

By Region:

North America

Europe

Asia-Pacific (APAC)

Middle East Africa (MEA)

Latin America (LA)

Available Customizations

With the given market data, MarketsandMarkets offer customization as per the company�s specific needs. The following customization options are available for the report:

Product Analysis

Product matrix which gives a detailed comparison of product portfolio of each company

Geographic Analysis

Further breakdown of the North America Backend as a Service market

Further breakdown of the Europe market

Further breakdown of the APAC market

Further breakdown of the Middle East and Africa (MEA) market

Further breakdown of the Latin America market

Company Information

Detailed analysis and profiling of additional market players

MarketsandMarkets forecast the Backend as a Service market size to grow from USD 1.32 Billion in 2015 to USD 28.10 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 84.2%. The BaaS is a middleware service which is very similar to platform as a service cloud computing service model. However, BaaS is different from platform as a service in the way that BaaS provides higher level abstraction to the developers. Over the passage of time, it has been observed that due to the proliferation of apps and mobile devices, the enterprises are developing enterprise applications to improve customer satisfaction and boost employee productivity.

Usage Analytics segment among the services type is gaining huge traction and is growing at a high CAGR during the forecast period. The BaaS vendors provide analytics capabilities, such as monitoring active users, active devices, events, API calls, and storage. This service type comprises push notifications, location, beacons, emails, and SMS. The analytics dashboard enables the mobile app developers to track the usage of app and take control to deliver superior experiences across all devices and platforms.

Android and others segment comprising Windows and Blackberry is expected to grow at a high growth rate during the forecast period. The android operating system is open source software and many of the leading smartphone manufacturers are developing android supporting applications as these apps are user-friendly and easy to operate. The others segment, comprising Windows and Blackberry, provides high security features. Therefore majority of the business professionals use these smartphones.

Manufacturing industry vertical is expected to gain maximum share by 2020 due to the increasing adoption of BaaS service types. The key factor responsible for accelerating the Backend as a Service market space is due to the Internet of Things (IoT) technology where all the devices are connected with each other in the form of sensors further creating numerous opportunities for the service providers to cater to the manufacturing industry worldwide.

North America is expected to have the largest market share and will dominate the market from 2015 to 2020 owing to various innovations through research and development and technology and increasing demand for business flexibility and agility. The Backend as a Service market is expected to experience huge growth in Asia-Pacific (APAC) due to improved technology, cost efficiency, scalability, and improved productivity.

Major factors that are restraining the growth of the market are lack of security and high initial cost of investment. The major vendors in the mobile Backend as a Service market include Microsoft, IBM Corporation, Oracle Corporation, Kony, Kinvey, AnyPresence, Appcelerator, Built.IO Backend, CloudMine, and KII Corporation. These players adopted various strategies such as new product launches, mergers and acquisitions, partnerships, collaborations, agreements, and business expansions to expand their product portfolios and increase their global footprint in the Backend as a Service market.

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