I opened the first shop in Oswestry in Shropshire with another disillusioned Woolworths worker in 1970. We didn’t have any savings, so we decided to specialise in fruit and veg because it was the only business we could think of where you could buy stock daily and pay at the end of the week. Then I saw a department store in Leeds selling loose frozen foods, so we copied them. My wife, Ranny, came up with the name Iceland. We nearly called ourselves Penguin.