In 1960, K.S. “Bud” Adams, Jr. founded the Houston Oilers. They moved to Tennessee in 1997, became the Titans in 1999, and Adams ran the show until he died last week at the age of 90.

The team’s first game ever without Adams comes against the longest-tenured coach in franchise history, against the team that beat the Titans in their only Super Bowl appearance.

When Tennessee faces the Rams on Sunday, Tennessee’s players will honor the only owner in franchise history with jersey patches bearing his nickname: Bud.

After the passing of legendary Bears owner and NFL pioneer George Halas, the Bears permanently added his initials — GSH — to the striping on the team’s sleeve. It would be fitting for the Titans to find a way to remember Adams in a way that becomes a permanent part of the uniform.