The call for more diversity in fashion and beauty campaigns has not gone unnoticed, with many brands taking strides to become more inclusive but, L’Oreal Paris UK is taking things one step further.

With the help of ambassador Helen Mirren, the brand, which have long been advocates of body positivity, are partnering up with The Princes Trust to launch the ‘All Worth It’ initiative – a three year project which will offer up to 10,000 young adults confidence training all over the UK.

Inspiring body positivity quotes Show all 12 1 /12 Inspiring body positivity quotes Inspiring body positivity quotes Ashley Graham "And cellulite, I have not forgotten about you. I'm going to choose to love you even though you want to take over my whole bottom half. You're a part of me and I love you." Inspiring body positivity quotes Danielle Brooks "Sometimes I don't like what I see, but I have the power to change the way in which I relate to my body both physically and mentally." Inspiring body positivity quotes Iskra Lawrence "Stop comparing yourself to anybody else. The [pictures of] movie stars, even the Disney characters, that’s not real. That’s not attainable. You can’t be anybody else. You are you. You can’t be them. So you really just have to start embracing yourself and accepting so-called flaws that society has given the name ‘flaws’. It’s just our body, our patchwork quilt.” Inspiring body positivity quotes Beyoncé "The most alluring thing a woman can have is confidence." Getty Images Inspiring body positivity quotes Kate Winslet "Nobody is perfect. I just don't believe in perfection. But I do believe in saying, 'This is who I am and look at me not being perfect.' I'm proud of that." Getty Images Inspiring body positivity quotes Rihanna "You just want something that someone else has, but that doesn't mean what you have isn't beautiful, because people always want what you have and you always want what they have - no one is ever 100 per cent like, 'Yes, I'm the bomb-dot-com - from head-to-toe!" REUTERS Inspiring body positivity quotes Tess Holliday "Never compare yourself with others and celebrate what makes you, you." Inspiring body positivity quotes Demi Lovato "Instead of looking in the mirror and focusing on your flaws, look in the mirror and appreciate your best features... everyone has them." Inspiring body positivity quotes Kim Kardashian-West "See this little dimple of cellulite here? It was so worth it for that cookies 'n' cream ice cream!" Inspiring body positivity quotes Jennifer Lawrence "It should be illegal to call someone fat." Inspiring body positivity quotes Mindy Kaling "Insults about the way I look can’t be the thing that harms me and my heart the most. It has to harm me the least. If I have a daughter, I’m going to tell her that. Far too many women are much more hurt by being called fat or ugly than they are by being called not smart, or not a leader." Rex Features Inspiring body positivity quotes Selena Gomez "I’m learning that you can be comfortable and still look beautiful.” AFP/Getty Images

Alongside Mirren, the campaign features one of the most representative casts we’ve seen yet with men and women of all ages, body types, races and abilities.

Loading....

From Hijabi beauty blogger Amena; beauty blogger Jordan Bone who is in a wheelchair, author Katie Piper who survived a sulphuric acid attack, plus-size model Jada Sezer and an apparently pregnant Cheryl, the campaign includes a diverse troupe of inspirational figures.

“Self-confidence is a life-long battle, affecting people young and old. It’s for this reason that I am so happy to be here today,” Mirren said at the launch event.