Conservative group One Million Moms has slammed a Kellogg's Pop Tart commercial, which is directed at children, as "inappropriate" and "unnecessary" due to its use of a double entendre.



In the animated commercial, which airs on kid-friendly channels such as Disney, Nickelodeon and Cartoon Network, a mother and father Pop Tart admire their newborn baby Pop Tart at the hospital nursery when a nurse walks enters the scene. The dialogue includes: "He so has your peanut butter. Well, he's got your jelly." The nurse, while rubbing her hands together ready to devour the baby Pop Tart, then says: "Time for a feeding."



The parental Pop Tarts respond, "No! Ah, jam It!"



One Million Moms, which is the media watchdog arm of the American Family Association,writes on its website, "Foul language or the implication of it is not needed in this commercial, but that is exactly what Kellogg's intended with their play on words,"



The group adds that the commercial could have ended with "No!" but Kellogg's intentionally chose to add a phrase that sounded just like an expletive.

