Ever since Jeremy Scott took the helm at Italian fashion house Moschino, he’s been creating headlines with every collection. From his designs inspired by American pop culture to his twists on classic Moschino trends, fashion lovers are willing to wait in line for one of his creations.

This week saw him launch Toy, his first fragrance for Moschino. Fans flew in from Hong Kong (China) and Singapore to London to meet him at the perfume’s Harrods launch – there could be no clearer indicator of his growing popularity and success. In this gallery we count down seven of Jeremy Scott’s greatest moments at Moschino