New York (CNN Business) Cutting the cable cord just got a little more expensive. The price of a YouTube TV subscription is going up by $10 to $49.99 a month.

Google GOOGL The-owned company announced the price hike in a blog post Wednesday.

Discovery DISCA YouTube said it was raising prices to bring customers "the best service possible." The company said it was adding eight channels owned by cable network, including the namesake Discovery channel, HGTV, Food Network, TLC and Animal Planet.

YouTube also plans to add the OWN: Oprah Winfrey Network later this year. That network is a joint venture of Discovery and Winfrey's Harpo production company.

The price increase for YouTube's premium product is the second for YouTube since it launched the TV plan in 2017. Prices started at $34.99 a month and went up to $39.99 in March 2018.