Early adopters of a 4K-enabled Sony TV can now purchase the company's 4K Ultra HD media player , originally announced at CES in January. Available through Sony's online store and retail locations now, the 4K set-top box comes preloaded with 10 4K films and video shorts, including The Amazing Spider-Man, Total Recall (2012), The Other Guys, and more. The box will cost $699 and comes with 2TBs of internal storage for 4K video downloads when Sony's Video Unlimited 4K service launches later this year.

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Though digital downloads and rentals are not yet available, Sony has announced that 4K film purchases will start at $29.99 and rentals will cost $7.99 — up from the $4.99 pricing for 1080p video on most current digital platforms.Unfortunately, those with 4K displays from other brands are out of luck, as Sony's 4K Ultra HD media player is only compatible with Sony's X900 series 4K TVs.

Scott Lowe is IGN's resident tech expert and Executive Editor of IGN Tech. You can follow him on Twitter at @ScottLowe and on MyIGN at Scott-IGN