ComScore: 24% of Millennials Don't Pay for TV According to the latest data from ComScore , while traditional TV still rules the roost, Millenials are increasingly moving away from the classic definition of the boob tube. The survey of 1,159 TV watchers found that 24% of Millennials don't pay for traditional TV, and 46% time shift their content. 77% of younger folks are more likely than average to never have had traditional TV, and 67% are more likely than average to be a cord cutter. Unsurprisingly, older folk are more traditional. 84% of consumers between 35 and 54 spend the majority of their time watching traditional scripted shows on TV, a number that jumps to 90% among consumers who are 55 years or older.







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Most recommended from 38 comments

RJW1678

join:2003-01-15

Wilmington, DE 670.5 941.2

2 recommendations RJW1678 Member I no longer watch any TV June 24, 2009 I cut the cord, no more cable TV. I have decided I can live without any TV and for the last two weeks I have not watched any TV(I do not miss TV). So now I have decided to give my 32inch LCD HDTV to Goodwill. Oh, by the way I am 58 years old. I do have a library card and read books.



Later,

Bob