IF PIERS MORGAN is to be believed, Tess Holliday will have a detrimental effect on society’s young women - far greater than any of us could ever anticipate.

Phew, I’m literally a COSMO GIRL!! Can’t believe I’m saying that! 😭😭

Thank you @CosmopolitanUK for this incredible opportunity 🙏🏻 If I saw a body like mine on this magazine when I was a young girl, it would have changed my life 💕

Issue hits stands 8/31! 🎉🎉🎉🎉 pic.twitter.com/sBYWY7nEwZ — Tess Holliday 🥀 (@Tess_Holliday) August 29, 2018

Take even a cursory glance along the shelf of glossy covers playing host to Tess’s image, and you’re dancing with the devil.

Risk lingering on Tess’s photoshoot and you may as well cancel your gym membership and let out the waistband of your favorite jeans.

Oh, and dare actually admire it? Well, you’re on a slippery slope, and it won’t be long before you too weigh 300lbs and wear a size 26.

One woman plus one larger than average body equals one mortifying media storm.

The international scrutiny given to a single Cosmopolitan cover over the course of the last week was unsettling in and of itself, but when compared to the coverage given to Sarah Hyland’s recent remarks on her exercise regime, you really have to wonder if progress will ever truly be made in society’s perception of the female body.

Speaking to her 5.8 million Instagram followers this week, 27-year-old Sarah said:

So, I have a break from filming right now before some other things, and does anybody else like working out naked in front of mirrors so you hate yourself and work harder?

On one hand, you have a 300lb woman celebrating her appearance, and by proxy, giving women who fall both inside and outside the ‘body ideal’ permission to celebrate theirs.

And on the other hand you have a woman of diminutive frame announcing that she exercises naked in front of the mirror in order to “hate herself”.

And who of the two is pilloried in the media? Tess.

Tess’s body positivity was met with cynicism at best and utter outrage at worst while coverage of Sarah’s self-negativity focused on the vaguely titillating aspect of her remarks, and not the fact that she’s sending a message to millions of young women that to “hate themselves” is an acceptable form of motivation.

Why? Because Sarah is smaller, and so what if she hates herself? She fits couture, doesn’t she?

We have one woman celebrating her body, and being criticised for it.

And another shaming her’s, and being used as a lazy form of lurid clickbait.

Working out naked: YAY or NAY?? https://t.co/QjPkuWVpp4 — Perez Hilton (@PerezHilton) September 12, 2018

Sarah Hyland's Workout Hack Is A Little Unorthodox But Also Kinda Genius https://t.co/7vspMnKdHK pic.twitter.com/lk66kJtjmz — Women's Health Aus (@womenshealthaus) September 12, 2018

In order to sidestep accusations of superficial body-shaming, Tess’s critics used her as a vehicle to highlight the issue of poor physical health and obesity; a potential scapegoat if experts were to see a significant spike in that regard following the publication of her cover.

But in actual fact, it’s Sarah who suffers from ill health – having endured a lifelong battle with kidney dysplasia for which she received a kidney transplant six years ago.

So, here we have a young woman who has been candid about her poor health, but because her dress size does not exceed single digits, the media whitewashes the self-hatred, and turns a worrying self-assessment into vaguely suggestive headlines.

And if Tess, who is ostensibly in good health and regularly documents her exercise sessions on social media, was to have said something similar about hating herself? Well, you can be sure there would be less whitewashing, and much more gleeful hand-rubbing from the Piers Morgans of this world.

Tess’s critics may suggest that her health is their concern, but you need look no further than the treatment of Sarah’s remarks to know that health is only wheeled out in certain instances.

She’s fat; let’s play the ‘health’ card. She has poor health and talks about hating herself; let’s play the ‘sex’ card.

The glaring disparity between the treatment of Tess’s approach to her body and the treatment of Sarah’s approach to her’s is indicative of a larger problem; you can be as healthy or as unhealthy – physically, mentally and emotionally as circumstance dictates – just as long as you take up as little space as possible in the process.

Tess may goodnaturedly indulge critics who cruelly dub her the cautionary whale, but it’s Sarah’s wail we should really be listening to.

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