Blue Gets Most Votes In M&M Color Contest

1995-03-30 04:00:00 PDT New York -- M&M lovers will soon have the blues. The results of a two-month campaign to choose a new color were unveiled yesterday, and blue won with 54 percent of the more than 10 million votes cast. It beat out pink and purple for the honor.

This summer, the blue candies will replace tan in bags of plain M&M's. Blue will replace orange in almond and peanut butter M&M's, and it will be added to peanut M&M's without displacing a color.