New Year's Eve streaming tradition continues

The cat-girl centered romantic comedy Mayoi Neko Overrun! never made its way stateside but it's opening theme "Happy New Nyaa" by voice actresses Kanae Itō , Yuka Iguchi and Ayana Taketatsu is the purrfect fit for Abema TV's special New Year's Eve program. The streaming service is challenging its viewers to sit through a three-hour looping broadcast of the song starting at 7:00 a.m. JST on New Year's Eve.

This isn't the first time Abema TV has put out this particular challenge. The stream has become a strange sort of New Year's tradition following its broadcast last year. The song will plays 108 times in its three hour time span, a sacred number in Buddhism.

Tomohiro Matsu 's Mayoi Neko Overrun! ( Stray Cats Overrun! ) romantic comedy light novels inspired an anime adaptation in 2009. The story revolves around Takumi Tsuzuki, a boy who lives with his older "sister" Otome, although the two have no blood ties between them. Otome manages a run-down confectionary store called Stray Cats . One day, Otome picks up a mysterious beautiful girl off the streets.

To Love-Ru -Trouble- manga artist Kentaro Yabuki drew the manga adaptation for two volumes before it ended abruptly in 2011. Matsu ended the light novel series shortly after with a total of 12 volumes. He later wrote the Listen to Me, Girls. I Am Your Father! and Märchen Mädchen novel series before he passed away in 2016.

Source: Abema TV, Comic Natalie