How does it work Today ?

From economic perspective, detection of ovulation in cows is a major challenge for modern dairy farming worldwide. The onset of ovulation is preceded by the period of estrus, or heat; it is time when cow behaves quite specifically and lends itself to visual identification. But this period is very short. And with average farm size growing, visual heat detection becomes less and less reliable. The farmer just can miss this important period and cow won’t get pregnant.

Methods to detect estrus and ovulation in cows as suggested by research community vary in a wide range between measuring progesterone concentration in milk (which provides golden standard in estrus detection but is prohibitively expensive) to spectral analysis of cow’s mooing (which is undeniably extravagant but not so well accepted by the industry).

The more often a cow gives a calves, the more meats and milks we get, and the higher the farmer’s profit. Experienced farmer determines the «cow ready» only with a high degree of his probability.

How will it work Tomorrow?

Now imagine that the cow tells you through Wat’s UP it is ready! Fiction?

No. IIoT solutions on Blockchain will help to do that.

The continuous monitoring movements sensor for the cow using a three-axis accelerometer detects increased activity. It is fixed on the cow’s collar and has a number in the database, which determine the cow.

When in heat, a cow shows increased activity which allows to determine estrus event automatically. Once the heat (or abrupt activity drop which can signal cow illness or just a lost collar) is detected by the software, farm staff is alerted immediately.

Sensor via the base station LoRaWAN sends the information to the IIoT Platform.

IIoT Platform analyzes information, and if it detects cow’s activity, it sends a message to farmer from What’s UP at once. The farmer just have to reach an agreement with the bull.

The data is stored in Blockchain. When cow will be sold, data about it will be available to any farmer, which means that the efficiency of the cow will remain at the same level. Any farmer before buying cow will be able to check how it has been effective — how many times calves and amount of milk have been.