Karlovacko BILA - a gift for Hajduk's 107th birthday

Karlovačko BILA (Karlovacko WHITE), a specially designed white Karlovacko beer can, was presented today at a press conference at Poljud.

President of Hajduk Ivan Kos said that he is satisfied with the cooperation with one of the most famous local beer brands.

"First of all, I want to thank Heineken Croatia for hard work and commitment to our partnership, they always manage to positively surprise us, just as they did on this occasion. We are extremely pleased and have to express our satisfaction with the successful collaboration that lasts for two years and today we are presenting one of its products. On the occasion of Hajduk's 107th birthday, Heineken prepared a limited series of Karlovacko BILA cans, of which we are extremely proud. I'm sure our supporters will also like it, not only because of its original and modern design, but also because of the strong emotions our Club provokes, which is successfully implemented on the visual identity of the product" said President Kos, while the promotion was also attended by the first team players, captain Zoran Nizic, Hugo Almeida, Borja Lopez and Karlo Letica.

Karlovacko is an optimistic and bold brand, and Hajduk recognized these features, explained Filip Rabuzin, Marketing Director of Heineken Croatia, whose most famous brand, Karlovacko, is a proud sponsor of Hajduk since the beginning of 2016.

"On the occasion of the 107th birthday of Hajduk, we made something special: a fully white can of Karlovacko. Karlovacko BILA is a very brave move for us because Karlovacko has renounced its recognizable red color in honor of Hajduk and its fans. Karlovacko encourages communion, and communion between Hajduk and the fans is something special. We would like to congratulate Hajduk's birthday and make a toast to a great future of this legendary Club from Split".

From today, fans of Karlovacko and Hajduk can enjoy their favorite beer from specially designed white cans. The cans are decorated with lyrics of the legendary song "Bili su, bili" whose author is Mijo Medak. Karlovacko BILA is available from February 12 - for now in all Tommy stores throughout Croatia and then in other stores.

During the past two years of successful cooperation between Karlovacko and Hajduk, special editions of Karlovacko Hajduk 1911 cans and bottles with the Club's crest were presented. Karlovacko radlar products are made of 100% natural ingredients without preservatives, artificial coloring and sweeteners. All these activities are in line with the philosophy of Karlovacko, a brand that wants to give more than what it takes.

12/2/2018 - 12:30 h

Club

Photo: Robert Matić / hajduk.hr