Sexual denigration Sexual denigration

Sexualised violence

Sexual harassment

Women as 'bitches' and 'hos'

Rape jokes

Sexualisation of women and girls - media, advertising

Male culture - sports locker rooms, comedy clubs, corporate boardrooms Sexual violence does not take place in a vacuum. It is fuelled and sustained by widespread attitudes and beliefs around male "entitlement" and female subordination. Sexual denigration of women - pop culture "I don’t need no bitch, bitch, bitch, bitch all on me

Trippin’ and calling my phone, always lying

I don’t need no bitch, bitch constantly checking on me

Bitch don’t even try it, I’m out here grinding, that's why

I don’t need no bitch, bitch, bitch…"



- Snoop Dogg, rapper, misogynist Jokes and banter that are fueled by sexism and misogyny are not clever, edgy or provocative. They're aimed, typically, at titillating immature or insecure males and reinforcing a sense of male superiority and entitlement. Far from being 'a bit of harmless fun', they fuel unhealthy attitudes that have a real-life negative impact on countless women and girls.



Secure men have no need or desire to sexually denigrate women. They respect themselves; they respect women.

Sexual denigration of women - corporate culture Corporate sexual denigration of women is socially irresponsible, and harmful.



As a consumer, YOU can TAKE ACTION. Support companies that take a stand against sexism.

Boycott companies and advertisers that sexually denigrate women. Check out the following - you be the judge!



Air New Zealand - BMW - Burger King - Dolce & Gabbana - Duncan Quinn - P&O Cruises - Tom Ford - Trip Airlines - Virgin Mobile Corporates denigrating women - boycott Air New Zealand.

History of sexist campaigns. Fuels misogynistic comments.



"All we need now is a nice kiwi bitch... You can feel her wind, she's blowing you..."



More BMW, Greece (2008).



Premium selection, used BMW's. "You know you're not the first...

Sheer driving pleasure."



Source Burger King,

Singapore. (2009) "Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER...

It just tastes better... It'll blow your mind"



Source



Dolce

&

Gabbana,

Italy. (2007)

Eroticising gang

rape.



Source Duncan Quinn,

USA. (2008)



Designer of men's bespoke suits.



Eroticising violence. Source P&O

Cruises.

UK/Australia. (2003)



"Seamen wanted."



Source Reborn To Be Alive, Belgium. (2008) Organ donation charity. "Becoming a donor is probably your only chance to get inside her."

Source Tom Ford, USA. (2007)



Long history of sexually objectifying women to advertise unrelated products for men - perfume and menswear.



More examples Virgin Mobile, USA. (2012)

"The Gift of Christmas Surprise.

Necklace? or Chloroform?" Source Page 1 of 9 Corporates respecting women - support TRIP Airlines, Brazil.



Woman pilot ejects "sexist" male passenger. TRIP Airlines says it will not tolerate disparaging remarks toward any of its 1,400 female employees.



Source Page 1 of 1 Rape jokes

Late Night Gimp Fight sketch troupe (British) "were entirely unapologetic about their scene... in which Sleeping Beauty wasn't kissed awake by her prince, but raped instead."

- Brian Logan, journalist, The Guardian, UK (article) "We’ve heard a number of rape jokes lately, all told, not coincidentally, by men, where the target of the joke seemed to be the rape victim themselves, or presented the subject of rape as being intrinsically funny. But it’s not an intrinsically funny subject - it’s an intrinsically tragic and traumatizing subject, and we feel it is a mark of how disconnected some male comedians are from the reality of rape that, for them, it exists mostly as a punch line, rather than something real people actually experience."

- Max Sparber



Max Sparber, American

playright, journalist FAQs Click on the question below for the answer. Should women lighten up or should men grow up? Some men need to grow up.



Most women have a great sense of humour. Most women enjoy 'clever', 'edgy' and 'provocative'. Jokes and banter that sexually denigrate women are none of these. Campaigns More Campaigns