Musical performer Drake’s retail concept October’s Very Own (OVO) will open this summer at Toronto’s Yorkdale Shopping Centre. It will be only the fourth location for the brand globally, as well as the second in Toronto and the first to be located in a major shopping centre.

*Update from August 2, 2017: Drake has announced that this store will open Saturday, August 5. According to a press release, it will feature "luxury apparel, capsule collections and exclusive drops from OVO." The store opens in time for his OVO Fest, also happening the August long weekend (coinciding with Caribana Toronto).

A must watch, see video below: Cadillac Escalade and crew rolls through Toronto's Yorkdale Shopping Centre while Drake performs "Gyalchester" -- instantly turning Yorkdale it into an international tourist attraction.