After successful collaborations with local businesses including the Fuel Cafe, Lakefront Brewery announced its latest partnership with Milorganite, an organic biosolids fertilizer produced by the Milwaukee Metropolitan Sewerage District.

According to Lakefront marketing assistant Lora Lang, the new beer is still in the experimentation process, but will undoubtedly be some form of a brown ale.

"Whether it's an English brown or a Belgian brown is uncertain, but it will definitely be brown," she says. "And either way, it will be excrement. I mean excellent."

Milorganite, although often mistaken as being made from human feces, is a popular and respected Milwaukee-based fertilizer that's used in gardens, golf courses and lawns all over the world.

"This is a great opportunity for us to partner with another great Milwaukee company and we're making the most of this opportunity. We are going to put a quality, organic product out there. It's no crap shoot," says Lakefront co-owner, Russ Klisch. "Well, maybe it is."

According to Lang, the owners and marketing teams from both companies have been meeting in public restrooms for two months to brainstorm potential concepts and names. (And yes, they are remembering to wash their hands.)

So far, the short list of names and concepts for the new brew includes Plop Porter, Shart Stout and Tripel Turd. Lang says the team is also considering the tagline "Diarrhea of the mouth never tasted so good" but they were test marketing it to find out if consumers find the slogan totally gross or not.

"The beer might also be an ESB – Extra Stinky Bowel – or an IPA – Inevitable Poop Alert," she says, snickering like a 10-year-old boy. "We're really having a blast with this."

Klisch says the timing is perfect for Lakefront, known for its precision and quality, to brew a batch of crappy beer.

"People complain beers taste like p*ss all the time, so we're excited to create a beer that tastes like sh*t," he says.

Brewmaster Fred Drellis envisions the new brew as having a very earthy and nutty finish. So nutty, in fact, it might have visible pieces of peanuts floating in it. And corn.

"Every batch will be made with 100 percent, locally-grown dingleberries," he says.

Lang says Lakefront is thrilled to work with another Milwaukee-based company that's as dedicated to quality as it is. She says Lakefront was a premiere craft brewery in the city and now, with Milorganite's input, it will be a forerunner in the crap brewery movement as well.

Last week, local designer Isabella Rose was hired to create a label for the undetermined concept. Rose, who has designed for Pepto-Bismol, A & D Ointment, Desitin and Wet Wipes, is ideal for the job, according to Lang.

"Right now we're just trying to decide if the new logo should include flies or not," says Rose.

Whatever the final Lakefront / Milorganite product involves, Lang predicts it will be a steaming pile of success, even though it most likely won't surpass the company's top-seller, Riverwest Stein.

"But it will undoubtedly be our number-two beer," she says.