If you’re a blockchain project, maybe you’re an ICO or STO, or even a cryptogame, chances are your goal is to go global. In order to do that, some good marketing is in order. And if you’re marketing your project, landing pages are imperative to your campaign. Having a clear and understandable landing page in English could gain you more leads, more customers, or more downloads, whatever your goal is.

Of course, there are tons of people in the world, especially crypto users, who speak English, but not all of them are native English speakers. Even if you do speak English well, it’s usually more comfortable and convenient to read something in your first language anyway. And it’s for this reason that you’re more likely to increase your base if you translate your landing pages into foreign languages.

That being said, there are a few mistakes often made when translating landing pages, and we’re going to name a few.

Auto-Translation

A common mistake made when translating a landing page is auto-translating your webpage with a service or even just google translate. While it may seem like a cheap and easy solution, a lot of times things are translated incorrectly, especially in blockchain and fintech because there are so many specific terms. Auto-translation can leave prospective foreign customers, leads, clients confused and more likely to simply click away. It’s likely that phrases will be translated awkwardly and some terms won’t be correct, and then it’s a waste because you’re losing whatever growth you wanted to make.

Incorrect Terminology

This can happen whether you use an auto-translator or just have someone translate the landing page for you, but it can still harm your goal. An incorrect term might not seem like the end of the world, but it can be the end of the road for someone who doesn’t want to try and figure out what you meant. Incorrectly translated terms can lead to misunderstandings and problems for you as well if prospective users think you meant one thing because of the terminology, but you actually meant something else. Many problems can come up because of incorrect translations.

Not Translating The Rest Of Your Website

This may seem like something small, but translating your landing page, and then not your actual full website can be a critical mistake in growing your project. Imagine someone lands on your translated landing page, then wants to know more about you and your project, goes to your full webpage, and then finds that it’s only in English. Now you’ve lost a potential customer because they weren’t able to read up about you. Don’t make this simple mistake; give your project it’s the best chance by translating everything.

These are just a few mistakes made in the translation process that can seriously harm your project’s goals as well as prevent your project from going global. They are easy to fix though by hiring a professional translation agency that specializes in blockchain and fintech. This way you know that your landing page and website will be handled professionally by people who understand the market you’re targeting and all the possible terminology needed.