The Fable of the User-Centered Designer

"Once there was a bright young man who was looking for an effective designer. He wasn't looking for just any designer. He wanted to find a designer who could design complex technology that was simple to use."

Follow a young man's journey as he discovers the three secrets of user-centred design.

It's a small book that has big results.

“This Fable has proved to be a wonderful way to evangelise User Centered Design in LEGIS. We've read it, discussed it and worked with it. Everybody loves it.” — Moisés Brainsky, LEGIS.