It’s a striking level of commitment for a program that only debuted two years ago and has aired a total of 25 episodes. But it’s a bond that has helped the Syfy series, which returns July 20 for its third season, not just survive but thrive within the ever-changing pressure cooker of peak TV.

With its modest Nielsen ratings, which average less than 900,000 viewers a week, “Wynonna Earp” may not have made it past its first season. But as social media and a growing array of viewing platforms give networks more ways to gauge the value of niche audiences — and executives become more creative about monetizing them — “Wynonna Earp” demonstrates how a distinctive premise, a passionate fan base and a creative team that respects and nurtures that enthusiasm can help an under-the-radar program flourish in a TV landscape that is tough even on acclaimed shows.

Case in point: The space opera “The Expanse” was canceled by Syfy after three seasons, though it debuted with stronger ratings and more media coverage than “Wynonna Earp.” But the network had only one notable revenue stream for “The Expanse”: The money from advertisements within linear airings of the drama, which wasn’t enough to offset its cost. So the network grounded the series (which was then picked up by Amazon).

By contrast, Syfy’s deal with IDW Entertainment, the studio behind “Wynonna” — struck a couple of years after it signed contracts for “The Expanse” — gives the network more ways to make money. Commercials in on-air broadcasts, ads within online and app views and a Netflix streaming deal all bring Syfy revenue. It also helps that “Wynonna Earp” costs less than “The Expanse.”

But “Wynonna Earp,” the tale of a woman and her allies battling monsters, has a value for Syfy beyond balance sheets, according to Chris McCumber, president of Syfy. Viewership among women aged 18-34 was up 44 percent in the show’s second year, and more than half of the audience is women — the highest ratio within the otherwise male-skewing Syfy viewership.