The world's finest malted barley is just one of the ingredients that gives Asahi Super Dry its unique taste. Crisp, dry, and never lingering on the palate, the taste you experience with Asahi Super Dry is called Karakuchi. Hops, yeast, rice, and barley from suppliers in Japan and beyond are used in the restless pursuit to create something uniquely Japanese. The word 'Kaizen' means the restless pursuit of continuous improvement. In Japan, it's a philosophy. At Asahi Super Dry it's the only way we brew beer.

Experience the uniqueness of karakuchi with Asahi Super Dry and you'll unlock a brand new badge. All you need to do is check in to one (1) Asahi Super Dry between 6/11/18 - 7/11/18 and the "Asahi Karakuchi" badge is yours.

Watch this film to learn more about Karakushi and Asahi. Or visit asahisuperdry.com and be sure to connect with them on Instagram and Facebook.