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When the Canadian Football League signs a Mexican TV deal, and it could happen within two weeks according to commissioner Randy Ambrosie, there will be real money attached to CFL 2.0.

How much and for how long isn’t known, but a new revenue stream will have started to flow, or perhaps trickle, north.

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It’s believed the deal will be consummated with media conglomerate MVS Comunicaciones. Founded in 1967 and based in Mexico City, MVS is a privately held company that operates Internet services, cable and pay TV channels, and four international radio networks with reach into the United States, Central and South America and the Caribbean.

What the imminent deal also represents is validation for Ambrosie’s willingness to venture out onto several limbs of a four-down football tree that has sprouted branches all over the globe. And yes, he has taken the three-down CFL and its governors and presidents, GMs and coaches with him to Mexico and Europe. And perhaps some of them had or still have doubts about the potential for return on investment.