AirAsia once boasted in an in-flight article that "...your Captain is well prepared to ensure your plane will never get lost."

That was in the April issue of Travel 3Sixty magazine -- just weeks after Malaysia Airlines Flight 370 disappeared an hour after takeoff over the Indian Ocean on March 8 carrying 239 people. It has never been found.

At the time, AirAsia apologized for the poor timing of the article and immediately pulled its magazine, which was printed before the Malaysia Airlines Flight 370 mystery.

"With deep regret and remorse I would like to sincerely apologize for any offense caused by the Pilot's Perspective article in the latest issue of Travel 3Sixty magazine," AirAsia executive chairman Datuk Kamarudin Meranun said in April, NBC News reported.

"It truly saddens me that this article was released at such an inopportune moment."

Now an AirAsia Airbus 320-200, Flight 8501 with 162 people on board, is the subject of a massive search after it went missing early Sunday.

The plane took off from Surabaya, Indonesia, and was on its way to Singapore when it disappeared from radar.