It sounds cliche, but in order to succeed you have to stand out. You may offer outstanding quality or lowest price, but more and more companies use ‘weirdness’ as their strategy. Case in point – Canned Unicorn Meat from ThinkGeek.com

Now, you probably know that unicorns don’t exist (no judgement here), but that’s exactly the point. A typical ‘product review’ reads along these lines:

Of course this isn’t as good as fresh, but who has time to hunt unicorns these days? I’m a busy professional so I don’t have the luxury of just grabbing my bow and quiver and spending days in the high glens hunting fresh ‘corn. This product allows me to come home from a hectic day and enjoy a meal packed with that special nutrition only unicorn can provide. I even keep a few cans at the office for those late nights.

While selling ‘unicorn meat’ may seem silly to you, ThinkGeek got a ton of free publicity from the product and made over a hundred thousand dollars.

You don’t even need to come up with a wacky product in order to get attention. You may simply ‘rebrand’ your existing product. Let’s do a test – what gets your attention.

1. Hand sanitizer

2. Maybe You Touched Your Gentials Hand Sanitizer

See, I told you so.

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