We’re rolling out native video ads to all platforms starting next week. Some bit of background on Reddit video: We first launched Reddit video hosting in August 2017. Since then, it’s become core to the Reddit experience. About a year after we launched native video, it’s now the dominant way people are viewing and posting video content (Reddit users have a natural affinity for organic native video) –– and that presents a huge opportunity for advertisers. By the numbers:

More than 2x video views, growing 23% each month since the start of 2018.

We’re now averaging more than 5 million minutes of views per day. This doesn’t account for spikes in viral content, which we’ve seen jump to ~100M in a day.

Since launching, videos uploaded via our native player receive twice as many views as YouTube videos on Reddit.

Native video has taken off in a variety of communities and now accounts for as much as 20% of content in a number of major communities such as r/oddlysatisfying , r/aww and r/FortniteBR for example.

So what does this mean for advertisers?

There’s a massive opportunity with video ads on Reddit, which we’ve been testing, refining and improving alongside several key partners across the gaming, entertainment and auto industries. In fact, we’ve seen engagement and performance lifts up to 5x when compared to non-video campaigns.

Today, we’re introducing a new video ad product with improved engagement, targeting, performance-based bidding and measurement capabilities. The native video ads product is a big step in our effort to optimize the redesign for both users and advertisers. It marries the best of the redesign for advertisers (card view) with the updates our users are most excited about (video hosting).

Specifically, video ads are now:

Available on a cost per view (CPV) basis Previously, Reddit Ads were purchased on a CPM basis

Available for video-only campaigns, which means advertisers can now target card view only in the redesign and mobile apps

Fully native across platforms so you can leverage standard Reddit engagement characteristics (upvotes, downvotes and more!)

In-feed native videos autoplay

Ads are displayed in the redesign’s expanded card view format, which makes them better looking and more engaging

Video Ads will start rolling out today, Tuesday June 12, and will be available to all advertisers over the course of the Summer. To learn more about our advertising offerings, read case studies, and get started, check out our home page for Reddit Advertising.