Introducing: Ray's Growler Gallery An Artful Display of the Best Craft Beer Monday, April 28th 2014 Special Edition Dear Ray's Craft Beer Lovers, Good afternoon to all! Milwaukee Beer Week 2014 is here and we felt that there could be no better time than right now to share with you some exceptionally exciting news! In fact, in Ray's 53 year history, today's news is one of the biggest announcements that we have ever had the pleasure of sharing. It has truly been a labor of love and it is our goal that this new project will be the most exciting thing to happen in Wisconsin's craft beer culture. So, about four years back, Ray's Wine and Spirits expanded and opened up a brand new Tasting Room and Educational Facility, known as (ever so imaginatively !) Ray's Tasting Room and Educational Center. Well, after YEARS of discussion, research, and study , we decided to utilize Ray's unique building structure of having a completely separate entrance and second floor (and thus separate licensing), to take Ray's Tasting Room and Education Center one step further... Ladies and gentlemen, in just a few short weeks ( t entatively !), Ray's Tasting Room and Educational Center will have a new theme, purpose, and name behind it! Introducing: Ray's Growler Gallery Yes, in mid-June (Grand Opening details, tap list, and tap take-over events will be revealed at a later date!), Ray's Growler Gallery - An Artful Expression of Craft Beer, will be open and ready for your enjoyment! For those folks that follow us on Twitter or Facebook, you may have noticed us teasing 'Project X'. Project X is Ray's Growler Gallery, a Beer-Centric Universe that will be open Thursdays, Fridays, Saturdays, and Sundays. Ray's Growler Gallery will be dedicated to bringing Milwaukee, if not all of Wisconsin, the best, freshest, and most creative beers direct from the tap to your home. The best part about the Growler Gallery is that every single beer that we tap into will either be a beer made EXCLUSIVELY for the Gallery, a rare brewery-only release, or a special selection that will NOT be available anywhere in bottle. Simply put, the mission statement behind Ray's Growler Gallery is to elevate and enhance the beer culture and quality for all Wisconsin beer lovers! Cheers! - Kaleb (@raysbeer), Orey (@rayswine), and the whole family at Ray's The Freshest Beer in Milwaukee... Just got Fresher! What are Growlers? Growlers are the perfect vessel for transporting the freshest beer directly from the tap to your glass. Growlers come in many different shapes, colors, and styles, but the two most common sizes are 64oz and 32oz (we've taken to calling this lil guy a "Duckie" but you can call it what you want). But no matter what your growler looks like on the outside, know that when you fill it at Ray's Growler Gallery, the liquid inside will be some of the best around! Why We Love Growlers!

+Freshness

+Supporting Local Brewers

+Environmentally Friendly

+Delightfully delicious beer! What's Coming? A Sneak Peek of Ray's Growler Gallery Grand Opening! Here are just a few of the breweries you can look forward to enjoying with us in roughly six weeks (still tentative) for the Growler Gallery Grand Opening! - Solemn Oath

- Karben4

- Black Husky



- Three Floyds -Hinterland's Ray's Exclusive: IrRAYsistible Rye

and...

A certain beer aged in Pappy van Winkle Barrels. Please note: As with any grand opening, this lineup is subject to change, but we will keep you updated every step of the way! This is only the beginning of something great. We have a ton of fun things in the works including new, exclusive beers from Wisconsin's most talented brewers, tap take-overs (Solemn Oath, O'so, and New Holland are just a few tap take-overs scheduled for you to look forward to!) with brewers and brewmasters from around the country, and plenty of the rarest, geekiest, and best brews around! All the Details Initially Ray's Growler Gallery will be solely a growler filling station. While we will be able to give you samples to try before you buy, folks will not be able to pull up a chair and sip on a pint (yet!). All growlers will be sealed and labeled, and will be solely for take away, so that you can enjoy the freshest beer in the comfort of your own home. Although we are still finalizing the Growler Gallery's operating hours, Ray's Tasting and Educational Center will still be open for Wine, Spirit, and Beer events (as well as being available to rent for private functions) Monday, Tuesday, and Wednesday every week. So swing by our Tasting Room Calendar to see the updated schedule of events! Last, But Not Least We have a new member to welcome to the Ray's Twitter Family! Follow the Growler Gallery on Twitter @RaysGrowler! So while this Newsletter, @RaysBeer, @RaysWine, and our Facebook Page will still be your go to source for what's new in the world of Ray's, the @RaysGrowler will be your up-to-the-minute feed for what fresh goodies are on tap once the Gallery is open! We don't often ask, but we are really excited about our new adventure, so please, if you have a moment, use the social media buttons at the top to share the news with your friends, family, and anyone else who enjoys fresh, delicious beer! #RaysGrowlerGallery





Rick, Orey, Kaleb & the Gang at Ray's











Ray's Bonus Coupon: FREE BEER MONEY

Congrats! You got to the end of the email! And since it is Milwaukee Beer Week, we decided to give you some FREE BEER MONEY!

Use this FREE BEER MONEY coupon to SAVE $1 OFF (on up to 3 items) of your choice of 6-Packs, 4-Packs, or Single Bottles (22oz, 750mL, 16.9oz)!



Coupon Expires: Sunday, May 4th 2014 at 5:00PM

Please Note: Can't be used in conjunction with any other Sale, Coupon, or Special Offer.