YG Entertainment will be venturing into the cosmetic industry with their own makeup brand, “Moonshot.”

Showcasing their new cosmetic brand, YG will be holding a launching party titled “Moon Tanning Party” at Platoon Kunsthalle in Seoul on October 2.

The brand’s name “Moonshot” comes from men’s first landing on Moon in 1969. It holds the meaning of breaking away from the norm of the cosmetic world, and taking on new challenges.

YG’s CEO Yang Hyun Suk, actor Cha Seung Won, Choi Sora, and the brand model Lee Sung Kyung will be present at the brand launching party, along with numerous other fashionistas and celebrities. Epik High will be performing at the event.

“Moonshot” will be releasing more than 200 items in its collection. The offline and online shop will open in mid-October.