The mall is one of the largest buildings on Wildwood's rambling, eclectic boardwalk, with dozens of small stores and kiosks selling everything from designer sunglasses to hot sauce on its three floors. In recent years, as some tenants left, the mall's owner allowed Senna to put additional games — he has thousands elsewhere — in any unrented spaces to keep them from looking empty. Retail space above the building's marquee, its clam-shell windows looking out over the boardwalk, beach, and Atlantic Ocean, was closed all summer.