Content marketing is an umbrella term that sums up most of the non-paid internet marketing and smart content-driven customer engagement tactics. It’s not a new phenomenon and has been around since the early 20th century. The idea is simple, engage your audience and build lasting relationships by sharing interesting and valuable content. With the social and other online media in focus, content marketing has become much easier than it ever was. If you are looking to learn more about how to reach out to your customers without appearing too ‘salesy’ with the ‘same old’ sales pitch, follow these leading content marketing blogs for the new trends and ideas:



1. Copyblogger

Copyblogger is a training organization offering content marketing education in the form of ebooks, articles, seminars and webinars. Founded by Brian Clark, who ranked 3rd on the list of the ‘100 most influential online marketers’ in 2009, the website is a fantastic educational resource for anyone seeking to gain comprehensive and real-world knowledge about SEO, copywriting, social media and the various components of online marketing and outreach. A lot of free content is doled out – you only need to provide your email address to join the 115,000+ Copyblogger network.

2. Hubspot

Hubspot is an inbound marketing software platform that helps businesses create compelling content using blog posts and videos, and convert viewers into prospective leads. Instead of tracking and monitoring online content on three or four websites, Hubspot’s software integrates all the tools under one roof, making it easier for businesses to create and analyze content. It is also an inbound marketing resource, with an exceptional blog that helps readers stay on the pulse of the latest developments in the field of marketing, SEO, lead management, social media and more.

3. Jeff Korhan’s Blog

Jeff Korhan is a business marketing speaker, trainer and coach who offers small businesses useful insights into internet marketing and social media. What makes Korhan such an influential blogger among small businesses is his straight-forward style, jargon-free language (especially useful in explaining technology concepts) and easily-executable, proven marketing techniques. Korhan is an MBA graduate who has years of experience as a marketer. His blog, New Media and Small Business Marketing, is ranked in the list of ‘Top 100 Small Business Blogs’ by Technorati Media.

4. WebInkNow

WebInkNow is the brainchild of David Meerman Scott, a best-selling author, marketing VP and business advisor. His keynote presentations have transfixed the likes of Cisco, SAP, Google and NASDAQ just to name a few. Scott’s boots-on-the-ground experience and subject-matter expertise translate into insights, tips and advice to his large reader base. The first-person POV gives his blogs a personal feel and his authoritative voice combined with solid information, make for an interesting and useful read. He does not limit his blog to just marketing and leadership topics but frequently writes about book reviews, mobile applications, music and rock band websites as well. David Scott also writes for the Huffington Post and has compiled many books such as Newjacking and Real-Time Marketing and PR.

5. Businesses Grow Blog

The Businesses Grow Blog was created by college educator, speaker and author, Mark Schaefer who has featured in The New York Tims, CBS News and the Wall Street Journal. The unique voice of the blog is a major draw as are the left-of-center topics interspersed with those closely linked to current content marketing developments and useful for marketers and business leaders alike. The interesting posts keep readers with a focused or fleeting interest in content marketing engaged.

6. Sparksheet

Sparksheet is a multi-platform magazine and a popular online content provider. It explores the different methods and platforms that brands are leveraging to provide compelling branded content to their audiences. Sparksheet aims to inform marketing and media professionals about these new methods and also spark off out-of-the-box ideas on how to creatively and effectively deliver content. It offers readers the opportunity to subscribe to monthly newsletters.

7. Top Rank

TopRank has the distinction of being named as a top-ranking social media, content marketing and small business blog by Social Media Examiner, Junta24 and Technorati. Started by Lee Odden and Susan Misukanis, TopRank has a vast and loyal community of readers who rely on the site for information, insights and resources on digital marketing, social media marketing, content marketing, SEO and online public relations.

8. Godot Media Blog

Godot Media pioneered the ‘content as a service’ concept in the United States right around the time content marketing started becoming the lifeblood of online marketing campaigns. The company is a sought-after one-stop provider of all types of content. The Godot Media Blog is also a popular resource for educational and news content. Its ‘Tips & Advice’ section is a continuously-growing content marketing handbook for small businesses, delivering useful advice and insights in the form of ‘how-to’ and graphically-supported posts. The blog’s ‘News’ section offers readers their daily dose of the latest from the world of content marketing, social media marketing and SEO.

9. Brian Solis’ blog

Brian Solis is one of the principal analysts at the Altimeter Group, a recognized keynote speaker and an award-winning author. His blog was named one of the top 10 marketing blogs in AdAge Power 150 and finds a mention in Technorati’s Top 100 business blog list. He has a keen interest in and extensive experience writing about new media, culture and disruptive technology. Blogs on the site are accompanied with striking visuals and reference popular culture and trends to get the marketing message across intuitively and interestingly.

10. Convince & Convert

Convince and Convert is a consulting service that works with businesses to help them effectively create, curate and refine branded content. It also publishes newsletters, podcasts and ebooks.Convince and Convert has produced an award winning blog that provides comprehensive educational and insightful content on different aspects of content marketing and social media. It is the go-to site for businesses and marketers seeking basic as well as specialized knowledge of online marketing in the form of easily-digestible, example-aided blog posts written in an easy style.

Top 50 Content Marketing Blogs List (11 – 20)

Top 50 Content Marketing Blogs List (21 – 30)

Top 50 Content Marketing Blogs List (31 – 40)

Top 50 Content Marketing Blogs List (41 – 50)