The Remain campaign have long demanded that we who want to leave the EU set out an alternative to membership. “Do you want to be like Switzerland or Norway?” they ask, dripping mockery on two of the richest, and happiest, countries in Europe, neither of which has any desire to join the EU. “Or perhaps,” they ask, suppressing laughter, “you want to be like Canada, or even Albania?”

They try to present the Brexit negotiation as a simplistic selection of one of a series of fixed options that some other much smaller country has established. They ignore the fact that those countries negotiated those deals to suit their own circumstances on a bespoke basis. The idea that all we can do is fit into a framework designed for a country a fraction of our size is symptomatic of the unimaginative and pessimistic view the Remain campaign takes of our opportunities outside the EU.