Following an onslaught of hate and condescending remarks from the SJW community, Shea Moisture is pulling an advertisement that featured white people instead of people who are not white.

The message being sent is that white people are not people in the same way that other individuals are. For a company to change its formula to include a large demographic base they are not racist or bigoted, and they are also not exclusionary, they’re capitalists, it’s economic common sense.

Here’s the advertisement that triggered the SJW’s:

To summarise this #SheaMoisture debacle: black women don’t want white women using the same product as them, or mixed company in ads. K. — SJW Nonsense (@sjw_nonsense) April 25, 2017

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Shea Moisture decided to go the route of Pepsi and bow down to the petulant SJWs who are ruining this world of ours.

Just look at this video of a young man who is visibly livid (lol) over Shea Moisture, it’s comedic how silly and emotional people get over products – you don’t like it? Don’t buy it. Get over it.

Shea Moisture BW have been complaining for months, it’s not just the commercial pic.twitter.com/Q5xiQVZ6xL — The InfⒶmous Pluto (@Pluto_Eg) April 24, 2017

Shea Moisture just apologized for using white people in an ad after SJW outrage. They said they “f-ed up” pic.twitter.com/dtmmrUlJLA — Jack Posobiec 🇺🇸 (@JackPosobiec) April 24, 2017

Shea Moisture is known for buying into all of the SJW, PC trends that are so in fashion as of late, they even support black supremacists like Tariq Nasheed: