A huge new vegan market will come to High Wycombe at the end of the month.

More than 40 stalls will open up in the High Street on Sunday, March 29 - giving vegans from all over High Wycombe and beyond a chance to pick up vegan fast food, healthy eats, artisan savouries, sweet bakes, craft cheeses, handmade cosmetics, ethical clothing and locally made arts and crafts.

There will also be charity stalls at the market, which will run from 10.30am to 4pm.

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The exciting new addition to the town centre is being organised by Vegan Markets UK (VMUK) along with High Wycombe Bid Co (HWBIDCo).

It is all part of HWBIDCo's big plan to improve the town centre with a range of different activities.

The group - which represents businesses in the town centre - has been working closely with VMUK founder Lewis Beresford to bring the popular market to the town - and hopefully make it a regular occurrence.

At the moment, the market is planning to return later in the year - on Sunday, June 28, and Sunday, October 11.

Discussing HWBIDCo’s role in bringing the market to the High Street, BID manager Melanie Williams said: “We’re excited to announce that Vegan Markets UK will make its debut in High Wycombe this month.

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"The event is hugely popular and attracts hundreds of visitors from up and down the country, so we’re delighted to have played a part in bringing it to High Wycombe town centre.

"We really hope shoppers come down on the day and take advantage of the fantastic array of stalls and goods on offer.”

VMUK started in 2016 as a single market in Cambridge and has quickly grown to hold more than 20 vegan markets annually across the UK.

The exciting news of a new regular market in the town centre comes amid a big effort from Wycombe District Council (WDC) and HWBIDCo to revitalise the town centre - and especially the market - after complaints that the town centre was not offering enough to attract more shoppers.

In February, WDC revealed it was working with retail consultants Quarterbridge to find out what shoppers really thought of the town and its market.

Councillors have been complaining for months about the state of the town’s market – which is privately run – amid concerns it is going “downhill” with a lack of variety and stalls to attract visitors to the High Street.