We're running out of ways to say "Netflix, Hulu, and Amazon are in a digital video arms race." So we'll just say that one last time and move on. Just last week, Netflix announced a new show from comedy kingmaker Judd Apatow, And now this week, Hulu has struck a deal with Stephen King and JJ Abrams' Bad Robot Productions.

Based on King's 2011 novel 11/22/63, the nine-hour series revolves around a high school English teacher who travels back in time to try and prevent the assassination of John F. Kennedy. Bridget Carpenter (Friday Night Lights, Dead Like Me) will adapt the novel for television. No casting and no production date has been announced.

Hulu has been pushing original content for some time — especially its imported shows from the UK — but has yet to have an original breakout hit à la House of Cards. It did, however, recently nab exclusive rights to South Park. That should be especially interesting this week.