London (CNN Business) Consumer goods giant Unilever has committed to halving its use of new plastic by 2025.

The maker of Ben & Jerry's and Dove announced the target on Monday. If the company meets its goal, it will use no more than 350,000 tonnes (386,000 tons) of new plastic each year from 2025, down from around 700,000 tonnes (772,000 tons) in 2018.

To get there, Unilever will offer more reusable and refillable packaging, and sell more "naked," or unwrapped, products. The company will also use more recycled plastic in its packaging.

"There is a lot of plastic pollution in the environment. And the fact of the matter is — too much of it carries our name," Unilever said in a statement.

Unilever has been developing new ways to deliver its products, which the company says are used daily by 2.5 billion people in over 190 countries. It has tried selling ice cream bars without plastic wrappers, as well as cleaning product concentrates that allow shoppers to refill bottles instead of buying new ones.

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