In a meta expression of culture and portraiture, Cher is the star of the new Dsquared2 ICON Spring Summer 2020 campaign - shot by Mert & Marcus. Embodying the meaning of a true Icon, Cher is stripped down to her true self. Depicting a real person with raw beauty. Instead of a gown and glitter, the undisputed Goddess of Pop wears the ICON printed sweatshirt and the brand signature staple jeans. A pure look featuring her infamous long hair and her ever so timeless attitude.