Facebook’s standing in the eyes of Americans has slumped after the Cambridge Analytica scandal, according to a new poll.

The number of US respondents who viewed the company unfavourably jumped from 28 per cent in October to 43 per cent in mid-March.

Over the same period the proportion of people who took a favourable view of Facebook dropped from 61 per cent to 48 per cent.

The new poll was conducted last Wednesday to Friday - after the company got caught in a scandal over its handling of users' data.

Some 2,800 Americans took the poll, which was carried out online by the pollsters SurveyMonkey for the US news website Axios.