The introduction of e-commerce in the retail industry has changed the way people buy products. From the comfort of their home, they can browse millions of products and get it delivered to their doorstep. With the passage of time, consumer behavior towards online shopping has seen a minuscule shift, which has paved the way for […]

The introduction of e-commerce in the retail industry has changed the way people buy products. From the comfort of their home, they can browse millions of products and get it delivered to their doorstep. With the passage of time, consumer behavior towards online shopping has seen a minuscule shift, which has paved the way for the new delivery model. It has been evident for a while that consumers would rather collect the goods from a predefined location than wait for it to be delivered. In addition to that, the problem with deliveries is that the customers can be unavailable at that time, leading to delays. The click and collect delivery model solves those issues and also provides the option of an easy return to the same pickup point.

Does the future of retail industry lie in click and collect model?

It Ensures Faster Deliveries

Conventional delivery models rely on logistics partners to allocate time and resources to collect the items from multiple vendors and then distribute it to multiple customers. This model eases the second part of the equation by delivering the ordered goods in a pre-specified location to facilitate easy pickup. This way, customers won’t have to be worried if their Christmas gift arrives after Christmas.

Savings in Real Estate Costs

Traditional retail stores are located in high-end localities with high visibility. Such a location demands huge investments in terms of real-estate costs. The click and collect model can eliminate such expenses as it requires any third-party location, where orders are delivered and are ready-made for pickup. It creates a win-win situation as all groceries and miscellaneous requirements are available without having to spend hours browsing a retail store and standing in a queue; thereby, saving real estate costs for retailers.

Increased Reached

The serving market for a traditional retail store would be limited to a radius of few miles. The implementation of the click and collect model significantly increases this serving market as big retailers can sign up multiple convenience stores and corner shops to act as a pickup point for a small fee. This, in turn, increases the customer base and also contributes to customer satisfaction.

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