While we were busy paying attention to everything on our side of the Prime Meridian, the city of Seoul was (not-so) secretly becoming the coolest fucking city on the planet. And no, it’s not just because, by comparison, it was the better of the Koreas (it is,) or because we have a soft spot for flags with a yin-yang symbol on it (we do.) In the last fifteen years or so, Seoul has morphed into a city as beautiful and high-tech as Tokyo, as populous as New York, and would give Milan a run for its money in the race for “Most Stylish City in the World.”

Seoul somehow perfectly blends the best of science and tech, pampered male grooming, classic men’s style, and then turns it on its head, making the city look like Swinging London set in the Blade Runner universe.

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SO, being that we’re fairly late to the party as it is, we want to give Seoul and men’s style in the lower Korea its just dues and a proper Manner treatment. Because although we are not the first to sing the praises of a true 21st century city by a longshot, we want more of our brethren (i.e. dumb Americans) to give credit where credit is due and salute the men that make Seoul the city of the coming century. 을 즐기다!

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