Our methodology

Our approach to conversion rate optimisation

Our conversion rate optimisation specialists use an iterative and agile process allowing us to achieve effective, incremental gains on your digital product. Combining objective-led actions with user data and known website issues and opportunities, this forms the basis of our on-going delivery plan.

Our process focuses on three areas:

Analyse – Full analysis including user behaviour, user journey, historical trends, seasonality and product life cycle.

Respond – A/B testing, demand modelling, hypothesis testing, personalisation, iterative updates and continual optimisation.

Forecast – Predictive analysis, sales and inventory forecasting, budget allocation and long-term strategies.