In a bid to reduce single-use plastic consumption many eco-conscious consumers are choosing to invest in (slightly more expensive) reusable versions of everyday items like water bottles.

But paying over £4k for a bottle might seem a bit of an ask even for the most environmentally friendly among us.

That isn’t stopping luxury fashion house Chanel, which has started selling a water bottle for £4,410.

The luxury "flask bag" is complete with a quilted lambskin sleeve, gold chain handle and interlocking Chanel logo.

It first went on sale online in November and recently came to the UK. But it is already selling out.

The flagship store on Bond Street told The Independent that it had sold out of the product in stock while nearby store in Chelsea confirmed they had one left to purchase.

Best looks from Chanel’s autumn/winter 2019 couture show Show all 16 1 /16 Best looks from Chanel’s autumn/winter 2019 couture show Best looks from Chanel’s autumn/winter 2019 couture show A model walks in a monochrome tweed suit with a pinned tie past a wall of bookshelves AFP/Getty Images Best looks from Chanel’s autumn/winter 2019 couture show Models present creations by Chanel during the Women's Fall-Winter 2019/2020 haute couture AFP/Getty Images Best looks from Chanel’s autumn/winter 2019 couture show Kaia Gerber walks the runway in a tangerine-coloured ensemble Getty Images Best looks from Chanel’s autumn/winter 2019 couture show Two-tone bow-tie shoes pepper the catwalk's carpet Getty Images Best looks from Chanel’s autumn/winter 2019 couture show Several models sport wide-collared dresses AFP/Getty Images Best looks from Chanel’s autumn/winter 2019 couture show Floral embroidery feature on the catwalk AFP/Getty Images Best looks from Chanel’s autumn/winter 2019 couture show This lilac-hued dress is a stark contrast to the Chanel tweed-heavy looks AFP/Getty Images Best looks from Chanel’s autumn/winter 2019 couture show A seven-button trench coat is a clear staple for this haute couture collection AFP/Getty Images Best looks from Chanel’s autumn/winter 2019 couture show Layers of baby-pink make up this light-coloured ensemble Getty Images Best looks from Chanel’s autumn/winter 2019 couture show A white collar, belt and pocket trims cut through this dark purple long dress AFP/Getty Images Best looks from Chanel’s autumn/winter 2019 couture show This monochrome look is a modern twist on 1920s tailoring AFP/Getty Images Best looks from Chanel’s autumn/winter 2019 couture show A Chanel-inspired monochrome colour palette and tweed fabrics make up the majority of the collection AFP/Getty Images Best looks from Chanel’s autumn/winter 2019 couture show A dark purple button up suit with balloon-sleeves cuts a striking silhouette when paired with these tailored trousers AFP/Getty Images Best looks from Chanel’s autumn/winter 2019 couture show Tweed green and blush pink tonal outfits contrast on the catwalk AFP/Getty Images Best looks from Chanel’s autumn/winter 2019 couture show This purple high-collared mini dress is teamed with a pair of monochrome heeled pumps AFP/Getty Images Best looks from Chanel’s autumn/winter 2019 couture show A bright orange dress with white buttons and a matching coloured collar adds a pop of zest to the brown interiors inside the Grand Palais AFP/Getty Images

At the Grammy Awards last week American singer-songwriter Maggie Rogers was seen with the bottle on the red carpet. She told reporters: “Sustainability is a really important thing to me.”

Chanel first sold a water bottle in 1994 when it was modelled by Claudia Schiffer and Carla Bruni. These days the original 1994 holder can fetch £8,500 on luxury resale websites (and that is without the gold bottle insert).

The Chanel bottle is not the most expensive to ever go on sale. That prize goes to the Acqua di Cristallo Tributo a Modigliani bottle, sold for £45,000.

Although, unlike the Chanel model, that did include water which was sourced from France, Fiji and Iceland and sprinkled with “gold dust”.

Only one was ever sold, at auction in 2010, to raise funds to combat the climate crisis.

The same bottle designer has also produced a £3.4m platinum version, but there is no evidence anyone has actually paid for it yet.