[Image credit: Recode]

The spokesperson said the company decided to launch virtual Dash buttons due to the physical version's popularity. These also have the potential to be big, but it all depends on whether people choose to use them instead of just shopping the regular way when they're already on the e-commerce giant's website or app.

Update: This post said earlier that the physical version will set you back $4.99, whereas the digital buttons are free. However, you'll get that $4.99 back as credit with your first order, essentially making the physical buttons free, as well.