Quirky fast-food swag is having a moment. In early May, KFC debuted a new chicken-flavored nail polish. Shortly after, Nike and Krispy Kreme teamed up to release NBA All-Star Kyrie Irving’s new, limited-edition sneakers, called the Kyrie 2 “Ky-rispy Kreme.” Now, Eater reports that Burger King Brazil celebrated International Hamburger Day—which fell this year on May 28—by creating a Whopper-scented air freshener.

BK employees hung the meat-perfumed ornament on cab rearview mirrors outside bars and night clubs and filmed clueless passengers as they sniffed the air. Eventually, the hungry customers started craving their own burgers, and instructed their drivers to swing by a Burger King. (The full video is available on Facebook.)

No word on whether the fast food-themed car accessory will go on sale in Brazil, or for that matter, in America. In the meantime, if you really want to smell burgers all day, we're sure a bottle of Burger King Japan's limited-edition Whopper-scented perfume will eventually pop up on eBay.

[h/t Eater]

Banner image courtesy of Burger King/Facebook.