SHINee will be made honorary ambassadors of the MICE industry in Korea at an upcoming convention, as they are recognized as leaders who have been part of fostering a harmony between the Korean Wave and Korean tourism.

The Korea Tourism Organization and the Incheon Tourism Organization will be appointing SHINee as honorary ambassadors for the KOREA MICE EXPO 2018, which will be held from June 14 to 15 in Incheon. MICE is a type of tourism in which groups come together for a particular purpose, with MICE standing for Meetings, Incentive Travel, Convention, and Exhibition.

KOREA MICE EXPO is in its 19th year, and the event is supported by the Ministry of Culture, Sports, and Tourism and Incheon Metropolitan City. It will be a collaboration between the Korean Wave and Korean tourism, with over 350 organizations and businesses related to the MICE industry attending.

SHINee will be taking part in the opening ceremony on June 14. SM Entertainment executive Ahn Soo Wook will also be giving a keynote address on the topic of “A meeting between Hallyu and MICE.”

After SHINee is appointed as honorary ambassadors on June 14, they’ll be continuing to be active as honorary ambassadors for MICE in Korea in the future.

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