GOP Rep. Justin Amash

Army veteran Peter Meijer, who is a member of a prominent billionaire family, announced Wednesday that he would challenge Michigan Rep. Justin Amash in the GOP primary for the 3rd District. Meijer joins three other Republicans in the contest to try and deny Amash, who has called for Donald Trump to be impeached, renomination in this Grand Rapids-area seat. It only takes a plurality to win a primary in the Wolverine State, so this crowded field may end up helping the incumbent by splitting the anti-Amash vote.

Meijer's family owns an eponymous retail chain with almost 200 locations in the Midwest, and his father serves as its executive chairman. Meijer says that he has never had a role with the company other than stocking shelves as a teenager, though. Instead, Meijer served in the Army and deployed to Iraq. He later worked for veterans advocacy groups and on behalf of refugees in South Sudan.

While some of Amash’s other primary foes, most notably state Rep. Jim Lower, are running as proud Trump allies, Meijer didn’t even mention Trump or Amash in his campaign kickoff. Instead, Meijer argued he was running “because our politicians spend their time trashing each other online, coming up with excuses and pointing fingers. We should expect more from people who represent us.”