



We all know that the hype behind ICOs or crypto-fund raising has reached a crescendo. According to Coinschedule Coin Offerings (ICOs) have raised a combined $3.25 billion this year already, creating the first visible ripple of what analysts believe could eventually become a multi-trillion dollar industry.

Social Media is one of the core heavy artilleries for pumping up the value of ICOs. On Facebook in particular, the ban that was imposed by the network shocked a majority of upcoming ICO projects. For these aspiring projects and those that were already collecting the fortune of a lifetime, what happens next? What to do for the next generation of ICOs? Facebook's platform connects over 2 billion people making it a heaven-sent gift for marketers.

Utilizing Linkedin's power while applying data driven analytics and statistics, ROI-driven content strategies allowed me to experiment with some ideas – especially in the Genaro Network Blockchain 3.0 project.

That's where some big revelations have occurred, i.e. using Linkedin and the above-mentioned tools helped me to hunt the right partners, including VCs and Blockchain funds, some of whom then became investors, advisors, supporters and community members. The lessons that I learned are ground breaking, and if you are in Blockchain and trying to raise funds for an ICO and beyond, then this article is for you!

As a quick footnote, this piece is based on personal experience in Genaro's GSP (Genaro Support program) other projects that succeeded either in getting funds, or where I was a cofounder and occupied another key role as mentioned in my profile here.

My 5 TIPs for Leveraging Linkedin

1. Strategy and Understanding of Linkedin

People spend time on other social media networks. They invest time on LinkedIn. They’re looking for content that helps them solve a professional problem – and if your content fits the bill, the results can be remarkable. Studies show that 80% of B2B leads come from LinkedIn, and 94% of B2B marketers use LinkedIn to distribute content.

Knowing that Facebook and Twitter were/are already bombarded with crypto/blockchian related news, and Telegram is full of ICO communities, Linkedin provides one most important element – key words that are used, particularly in titles to help users to understand more about the personas of active professionals.

Genaro was able to develop content and networking strategies, leveraging online with offline activities to engage with professionals to get connected and deal faster than other media outlets. Simply put, before using Linkedin, identify your needs, learn how best to frame your persona – be it VC, Partner, Cofounder of your next million-dollar idea, or anything you have in mind.

2. Made for Professional Networking, not Chatting

With growing influence worldwide, Linkedin is the platform for serious connections. While other social media connects everyone everywhere, Linkedin strictly focuses on business content; below is a chart showing the frequency for all types of professional description. All things considered the data make it clear that this is the GO TO platform when connecting in business.

3. 80% of all B2B Sales = LinkedIn

As a simple case we bought LinkedIn's known sponsored InMail in bulk to target by geographic area (for example Singapore, Korea, Japan are hot spots where Blockchain enthusiasts are more active in investing). We took company size and job title into account for a 3-month lead-generation campaign for pre-sale promotion.

We didn't promote the in a hardcore way – by, for example annoying Linkedin users with lengthy messages – but in a couple of lines we shared our vision and what we were exploring. To our surprise response rate was 80+% for the profile; brand visibility increased up to 65% (7 out of 10 carefully checked founding team member profiles and company website). It is important to state that your profile itself has to stand out from the crowd (more about that in a moment).

﻿ 4. Content Rules

It says, Content is a king that gets people to engage, talk, discuss and call to action, As an example, In the case of Genaro a one of the founders, Jason Inch wrote a piece (Tokenomics-101) that generated great engagement in the community, and later on the follow up piece ( blockchain evolution) turned out to be the manifestation of the content strategy that works.

Even back in 1996, Bill Gates predicted that content would be king and everyone who is able to leverage content as an asset will propel the Internet forward as a marketplace of ideas, experiences, and products. There is no doubt content is king today but can content stand alone?

﻿ 5. Self-Branding for Blockchain startup Pioneers redefined

It`s not What you know, but Who you know, To this date LinkedIn is one of the largest professional social media networks that connects professionals on more professional level, and the number of Blockchain centric professionals, crypto enthusiasts, and blockchain investors is growing creating the unique ecosystem to connect, network, get noticed, get funded and promote personal/professional activities.

This is not it, having shared the tremendous power of LinkedIn for blockchain startups and not only but for you to get any value from this post, you need to take action.

To make it easier for you, We created a free checklist that outlines EXACTLY what you need to include on your LinkedIn profile as a new techie.

Click the image to download it.



























