Amy Schumer’s book signing at a New York City Barnes & Noble didn’t exactly go according to plan when a group of loud and rowdy animal-rights activists crashed the event, chanting “Fur trade, death trade” and other such slogans, reports TMZ.

In TMZ-obtained video of the event, the “Trainwreck” star tries to calm down the protesters, who refuse to let her speak.

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The reason for the protest, notes TMZ, has to do with photos in which Schumer is wearing a winter parka with a fur-trimmed hood made by Canada Goose, “a company the protesters claim engages in animal cruelty.”

When Schumer’s playful attempts to get the protesters to simmer down had no effect, adds TMZ, they were eventually escorted out by security.

“A rep for Amy tells TMZ the whole thing was unfortunate … especially since the protesters didn’t hear her out,” notes TMZ. “The rep says Amy got the jacket as a gift, and once she learned about allegations Canada Goose harms animals … she hasn’t worn it since.” Watch: