Shea Moisture, oh Shea Moisture.....where did we go wrong?

The prominent brand in our community has spurred major criticism for straying away from its target demographic -- black women.





Here's a new ad that was released.

SheaMoisture is CANCELLED pic.twitter.com/T4Dru1JgAq — NANA JIBRIL 🌙🏳️‍🌈 (@girlswithtoys) April 24, 2017





Reception to the ad has been the furthest from kind.

Black women built SheaMoisture. And not the "I was teased for having good hair" Black women. Black women will take it right on down too. — Kimberly N. Foster (@KimberlyNFoster) April 24, 2017





Wouldn't be the first time erasure has taken place in our history.

"HEY! We want to use Shea Moisture too!" pic.twitter.com/9qfoGBKZAf — Ira Madison III (@ira) April 24, 2017





Here's the real question.

I didn't know white women used Shea Moisture. Like...the products are in the "ethnic" beauty section in stores. They know where that is? — ChelsJ (@Chels_J24) April 24, 2017





Some folks are bringing up natural alternatives....

Ppl up in arms over Shea Moisture when there's black castor oil, Jojoba oil, flaxseed oil, coconut oil, tea tree oil, peppermint oil etc etc — K.W. (@ItsLife_ft_Me) April 24, 2017

...as well as other brands.

@annamericana @SheaMoisture Oyin Handmade: Natural Products for Happy, Healthy Hair, Qhemet Biologics, Alikay Naturals, My Honey Child, AfroVeda Hair Products — NANA JIBRIL 🌙🏳️‍🌈 (@girlswithtoys) April 24, 2017





At the end of the day , t's about serving your demographic.

Pretty sure white ppl been using shea moisture so it's not about that. The ad could've been more inclusive. Core customers not even in it. — Auntie AshNic (@ashnicjam) April 24, 2017





Just don't forget.

To be honest I am not a Shea Moisture fan. Its not for my hair but I dont mind them making a larger line. HOWEVER dont turn your back tho — Humble Bunny 🐇 (@SimplyShimada) April 24, 2017









What do you make of all this? Will you still purchase Shea Moisture products? Let us know in the comments.



