Code for Collaboration

In 1996, three industry leaders, Intel, Ericsson, and Nokia, met to plan the standardization of this short-range radio technology to support connectivity and collaboration between different products and industries.

During this meeting, Jim Kardach from Intel suggested Bluetooth as a temporary code name. Kardach was later quoted as saying, “King Harald Bluetooth…was famous for uniting Scandinavia just as we intended to unite the PC and cellular industries with a short-range wireless link.”

Bluetooth was only intended as a placeholder until marketing could come up with something really cool.