The Green Bay Packers have a new sponsorship: an official bacon.

Wisconsin-based Patrick Cudahy signed a deal that will allow the company to use Packers trademarks in grocery stores throughout the state.

The deal also includes the rights to control a concession stand at Lambeau Field. The stand, called the Patrick Cudahy Packhouse, will have bacon-focused items including "The Pigskin" -- a bacon-wrapped potato topped with chili, cheese and bacon-crusted cheese curds with a side of bacon ranch dressing.

Although it hasn't been built yet, the stand is already a fan favorite. When the deal was announced at last week's shareholder meeting, the crowd cheered loudly.

News of a bacon-centric concession stand at Lambeau field was met with thunderous applause at the Packers' annual shareholder meeting. Mark Hoffman/Milwaukee Journal Sentinel

"Our parent company hadn't done any NFL deals, but this made sense to us," said Bud Matthews, a senior vice president at Patrick Cudahy, a company that was founded 128 years ago.

Matthews wouldn't disclose what the company had to pay the Packers, but did say that executives with the meat brand were able to make sense of the deal by having the grocery store component. Approximately 70 percent of their revenue comes from sales within the state.

The Packers have, not surprisingly, had some of the most bold food options in the league. The kitchen and grill inside Lambeau called 1919 serves Parmesan-breaded cheese curds and concession stands serve the Horse Collar, a 22-inch kielbasa with beer cheese.

In addition to being the official bacon of the Packers and Lambeau Field, Patrick Cudahy also signed Heath Barbato, the executive chef of Lambeau, to be a spokesperson.