Posters in Barcelona calling on British tourists to throw themselves off balconies because it “improves neighbors’ quality of life” have sparked outcry on social media. Several Britons fell to their death in Spain this year.

The yellow posters scattered across the city read: “Dear Tourist. Did you know balconing? Prevents gentrification, improves neighbors’ quality of life, reduces the risk of heart disease, is LOTS of fun.”

“Balconing” is the practice of falling from a height when climbing between balconies or, if in a hotel, lunging into a pool from a balcony.

Los vecinos de Barcelona a favor de que los turistas hagan balconing y usen los carriles bici. https://t.co/NV715ghE8spic.twitter.com/o2YS9mOc10 — El Carril Bici Today (@CarrilBiciToday) August 15, 2018

The black-humor posters are believed to have been put up by a group of campaigners claiming that excessive tourism in the city is driving up rental prices and driving out local businesses.Most posters reportedly appeared in the popular tourist spot of Vallcarca, near Park Guell, which features work by the architect Antoni Gaudi.

It comes after a string of British tourists were injured or killed in Spain this year as a result of balcony- or walkway-related accidents. Thomas Channon, 18, from Rhoose near Barry, Vale of Glamorga, died in July after falling 70ft from a balcony in Magaluf. He became the third person to fall at the Eden Rox apartment complex since April. He was preceded by 20-year-old Tom Hughes, who died a month earlier after falling 65ft from a walkway.

And just two months before that, Scottish teenager Natalie Cormack fell to her death from the seventh floor as she climbed from one balcony to another.

The public took to Twitter to blast the insensitivity of the posters. One user said they made a mockery of the deaths, while a Spanish user said they had “crossed the line.”

BARCELONAAnti-tourism posters, encouraging Brits to leap off balconies & mocking the spate of recent deaths, have sprung up in Barcelona. The signs state "balconing is fun" boast that the deaths linked to the practice are improving the quality of life for local residents. pic.twitter.com/bMB0Vor5Jm — Jim Slater (@69mib) August 14, 2018

One user called the activists “imbeciles” for distributing the posters.

Cuando la locura cruza el límite. Aparecen carteles en Barcelona animando a los turistas a practicar 'balconing' - Público https://t.co/UJt7nQwsw4 — Belén del Pozo (@BelenDelPozoCs) August 13, 2018

Barcelona ha amanecido plagada de carteles que incitan al ‘balconing’, la locura por la cual algunos extranjeros jóvenes se matan tirándose a las piscinas desde los balcones de su habitación. Es la campaña de algunos imbeciles que así quieren ahuyentar a los turistas. pic.twitter.com/rvY8Z9855N — J. M. A. (@jmi_1955) August 15, 2018

Hey, balconing people, this is not funny — La Baliverna (@labaliverna) August 7, 2018

A spokeswoman for Barcelona City Council said: “We reject these incidents and above all the message. They will be removed by the municipal cleaning services.”

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