Jeff Monroe, who started out working on AOL’s server farms, this year opened his new server farm based in a disused naval base not far from the captial Reykjavík. The centre is 100 per cent powered by renewable energy resources and 100pc cooled by the natural environment of Iceland, without the use of chillers or compressors. The site was originally designed to be a dedicated data centre for hte UK’s Colt Telecoms, but they decided to open it out to other customers.