Survey ConsentThis survey is a part of a research study currently being carried out by a group of students at the School of Business from The University of Fraser Valley. The purpose of this study is to gather opinion's from North American consumers about Fair Trade Coffee.Survey participation is voluntary and individual responses will be kept strictly confidential, with only aggregate results being reported. The questionnaire takes approximately 10 minutes to complete. You can leave at any time. Please be assured that all the responses are anonymous and will remain strictly confidential. By completing this survey, you are consenting to participate. Given that the survey is anonymous, there are no apparent risks to participating in this study. There are no direct benefits to you by agreeing to be in this study. To withdraw your data you must do so prior to submitting your survey. Once you have submitted your survey, your data cannot be removed because the responses are anonymous.Your participation and valuable contribution to this research is greatly appreciated. If you have any questions about the survey or concerns, you may contact me at (research coordinator e-mail address: lovjit.kaur@student.ufv.ca or our course instructor, Dr. Ronnie Gao at chuang.gao@ufv.ca The ethics of study has been reviewed and approved by the UFV Research Ethics Board. If you have any questions about UFV’s Research Ethics Policy, please contact Dr. Adrienne Chan, Associate Vice-President, Research and Graduate Studies at 604-557-4074 or adrienne.chan@ufv.ca . Sincerely,Lovjit