Barring the more qualitative criticism of the film’s laborious proclivity for dragging the audience through a series of tired, unfunny attempts at humor, the film likely did itself no favors by releasing itself as an R-rated comedy . When you think of successful contemporary R-rated comedies, thoughts come to mind offilms (at least, from a financial standpoint, the first two),, and even thefilms (the first of which even featured a Depp cameo). Looking at a list of such titles, you see pattern of films that firmly court specific demographics (in this case, young adults) and understands what appeals to those groups., unfortunately, was a bit of an anomaly in that it bills itself as almost a quasi-sophisticated Peter Sellers-type fish out of water farce. (Whether or not it actually accomplished that, is another story.) However bad it might have ultimately been,seemed to close itself off from the PG-13 audience-friendly film fanatics that probably enjoyed the Austin Powers series and maybe have fond memories of the tongue-in-cheek humor ofseries. It was almost self-sabotage from the get-go, and it begs the question of exactly WHO did they expect to see this movie in the first place?The point being, Mortdecai is a "stupid comedy." That is not intrinsically a bad thing to be. However, those kind of films especially need to consider the audience to whom they are trying to speak because humor is so firmly rooted in culture. If they thought that the film’s presentation mixing old-fashioned pseudo-sophistication and fake British accents of Johnny Depp and Gwyneth Paltrow were going to make anyone old enough to take in an R-rated flick tell themselves "I have GOT to see that!", then the tragedy ofmay truly lie in the fact that Lionsgate gave us a film that all signs indicated that nobody wanted.is out at theaters now, should you be looking for some place to be alone and undisturbed.