These are bold words, particularly since its chief rival Samsung is already producing 10-nanometer chips like the Snapdragon 835, the world's hottest mobile CPU. However, Intel says that while the chip trace sizes are the same, it has better feature density, letting it squeeze in twice as many transistors as chips from Samsung. That in turn produces smaller die sizes, which "allows Intel to continue the economics of Moore's Law," the company explains in a PowerPoint.

Down the road, Intel will also release enhanced 10-nanometer tech called 10+ and 10++. To be sure, that's mostly marketing-speak that will help it keep consumer's attention until 7-nanometer chips come along. However, the refinements will offer a further 15 percent performance and 30 percent efficiency boost, it says.

Intel laid out all this chip info as part of its Technology and Manufacturing Day yesterday, probably to sooth buyers and investors. Not only did Samsung and Qualcomm beat it to the punch for 10-nanometer chips, AMD also unveiled Ryzen processors that could eat into both its high- and low-end PC markets.

However, Intel sounds pretty confident about its next-gen chips and beyond. It's planning on building 10-nanometer chips for three years before moving on to 7-nanometer tech, about the same cycle length as its current 14-nanometer chips. "We are always looking three generations –- seven to nine years -- ahead," says Intel Executive VP Stacy J. Smith. "Moore's Law is not ending at any time we can see ahead of us."