KFC: “Great American Bites”

This spot shines through in the current wasteland of restaurant advertising in the US. Best thing done in this category since Chipotle came on the scene. Interesting that it was done by BBH London. I wonder if KFC thought American culture would be better captured from someone outside the States?

The spot doesn’t try to be authentic. It just is. It’s a well-crafted story of a father passing on the baton to his son somewhere in the Midwest. My favorite shot is the when the Dad lays his hand on his son’s chest. You can feel him saying, “Steady now.”

The food isn’t lost in the mix. It’s perfectly introduced at the end without fanfare. Legit from beginning to end.