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The handwriting of Billy Ray’s mother has been dark more than two decades on the large sign posted by the barbecue and catfish joint. A neon sign grant program may help flip that switch.

The Route 66 Neon Sign Grant, announced Thursday, is an effort to re-ignite the Mother Road’s glow in Tulsa with restored vintage or new signs designed in a retro style.

The application process launches April 1 and offers matching funds up to $10,000 per exterior signage containing not less than 25 percent neon or alternative LED lighting within the Route 66 overlay. The Tulsa Route 66 Commission has $40,000 from the Vision Tax for grants, with another $40,000 that will become available after July 1.

The goal is to attract tourism and investment to the 26 miles of Route 66 in Tulsa.

“We’re very excited to be able to use preservation as an economic development tool,” said Amanda DeCort, chairwoman of the Route 66 Commission’s Preservation and Design committee.

People can visit cityoftulsa.org/neongrant for more information, including to apply for a grant. A workshop on April 23 at Circle Cinema will focus on what makes a good neon sign for any business owners interested in a grant.