A Croatian tourism official has been sacked over comments about "drunk and crazy" New Zealand and Australian tourists.



Pave Zupan Ruskovic, former Tourism Minister in the Croatian government and destination manager for Dubrovnik, told a local newspaper she would prefer if Kiwis and Aussies stayed away from the ancient city.



"Already when entering the city they are drunk and crazy. And that's absolutely not appropriate for any city and in particular for Dubrovnik," she told the Dubrovacki List.



Ruskovic said they had tried to influence trip organisers to keep tours away from the city, or else they would have to implement rules to keep the rowdy visitors out.



"This summer season we've had an increased number of visits from young people from Australia and New Zealand and we were not delighted," she said.



"It would be better if they did not come."



Dubrovnik is known for its ancient walls around the city and was once described as the "pearl of the Adriatic".



It is also a destination for world-renowned celebrities as Tom Cruise, Steven Spielberg, Naomi Campbell, Michael Douglas, Bernie Ecclestone, Roman Abramovich.



The comments landed Ruskovic in hot water with Dubrovnik's mayor, who said he won't be renewing her contract as the city's tourism destination manager.



Andro Vlahusic said Dubrovnik was an open and free city where all guests were welcome, and the official's comments were unacceptable, the Croatian Times reported.



"The common aim of all of us who work for the city tourism is to gain as the best quality as we can. It can be a guarantee of security and a pleasant stay of visitors no matter of their origin or age," the mayor said.



The Times noted in recent times Australian tourists had different accidents in Dubrovnik, mostly when jumping into the sea off cliffs.



A New Zealand girl was involved in an incident in Croatia last summer when her wrist was cut, "most probably in a wild sex party aboard a yacht on the island of Hvar in the central Adriatic", it said.