The good news for Papa John's is the pizza company got a small sales bump over the weekend. The bad news is it's from Nazis. And because this is 2017, we mean literal Nazis.

It's probably not what they were hoping for when CEO John Schnatter, who loves bringing pizza boxes to red carpets, complained that the NFL's failure to quash player protests was hurting their sales. This didn't sit well with the Daily Stormer, the official website of the alt-right. So they declared that henceforth Papa John's would be the official pizza of the far right, since finally there's a pie willing to stand up to the forces of multiculturalism. (The same thing happened a year ago with New Balances.) Obviously this is not a great look for Papa John's. On Monday, the company's director of public relations boldly proclaimed that they are not in fact pro-hate groups, adding, "We do not want these individuals or groups to buy our pizza."

Now they're in an even deeper hole, and their best bet now is to corner the slim segment of the population who has no strong feelings either way about Nazism. But it shouldn't have been hard to predict that demanding white team owners do more to crush their black employees' anti-police brutality protests would win the adoration of the worst scum in the country. Anyway, Papa John's was quicker to condemn Nazis than the president, and as low a bar as it is, they deserve some credit for that.