Apr 14, 2011, 1:14pm ET

Ford boosting Chinese workforce to meet growing demand

In an effort to meet booming demand, Ford will double its Chinese workforce by 2015.

Ford has announced plans to double its China workforce by 2015. Ford will hire about 1,200 new workers in China as it seeks to gain a better foothold in the world's largest auto market.



Ford still trails cross-town rival General Motors in the burgeoning Chinese market, but the Dearborn-based automaker saw its Chinese sales climb 40 percent to 582,467 vehicles in 2010. Looking to keep that momentum rolling, Ford will gradually increase its Chinese employment over the next four years.



"In China we're going to significantly increase our resources here," said Joe Hinrichs, chief of the automaker's Asia- Pacific and African operations. "We're committed to it, we have the capital, we have the products."



The new jobs will be in the engineering, manufacturing and marketing/sales fields.



Ford is currently building a new vehicle production facility in China with its joint-venture Changan Ford Mazda Automobile Co. and has plans for a separate engine plant.





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