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Source: InternationalBusinessGuide.org

Internet Consumption Around the World

2013 marked the first year that there are more mobile internet devices than humans.

How do you consume the internet?

Fixed Broadband:

40% of the world is online through fixed broadband

The Big Picture

Fixed broadband access rates per 100 people:

Developed world: 77

World Average: 39

Developing world: 31

By Households:

41% total

Developed world: 78%

Developing world: 28%

Households out of 100:

Europe 77/100

The Americas 61/100

CIS 46/100

Arab States 34/100

Asia and Pacific 33/100

Africa 7/100

Other devices/connections

Phones:

25% of the world is on mobile broadband

Share of total mobile subscriptions:

total: 2.070 billion

Americas: 22.2%

Europe: 20.4%

CIS: 6.2%

Arab States: 3.4%

Africa: 4.5%

Asia-Pacific: 43.2%

With smartphones consuming 92% of global data

(Even thought they’re only 18% of handsets)

Video streaming is half of the data transmitted worldwide

And will be 2/3’s by 2017

Average smartphone behavior:

# of times typical user checks phone per day for:[4]

Messaging: 23

Voice Call: 22

Checking time: 18

Music: 13

Gaming: 12

Social Media: 9

Camera: 8

Alarm: 8

News and Alerts: 6

Calendar: 5

Web: 3

Search: 3

Other: 14

And Tablets

Less than 3 years from intro, surpassed desktop PC and notebook shipments

Devices of All Kinds

Number of internet connected devices by household:

America: 5.7

Europe: 10

By 2017:

23% PC’s

5% Smart PC’s

2% Consoles

67% Smartphones & Tablets

3% Other

WHAT we consume

There’s 9x more content online than there was 5 years ago.

Games

Average Number of Online Gamers and Time Spent Per Day

[region/average gamers per day/time spent on average gaming]

North America: 30.3 million/107 minutes per visitor

Latin America: 14.9 million/67 minutes per visitor

Europe: 45.6 million/97 minutes per visitor

Middle East/Africa: 6.2 million/45 minutes per visitor

Asia/Pacific: 47.9 million/47 minutes per visitor.

Banking

1/4 internet users uses banking sites globally:

North America: 45% of users

Europe: 37.8% of users

Latin America: 25.1% of users

Asia Pacific: 22% of users

Middle East/Africa: 8.8%

Video

Videos per user per month by country:

Canada: 303.7

U.S.: 286.3

UK: 268.6

Turkey: 250.7

Germany: 250.6

Japan: 222.7

France: 190.1

Spain: 178.6

Hong Kong: 160

Singapore: 153.2

Search and Social Networks

Top Site by Country

Europe:

Albania: Facebook

Algeria: Facebook

Armenia: Facebook

Austria: Google

Belgium: Google

Bosnia and Herzegovina: Facebook

Bulgaria: neobux.com

Croatia: Google

Cyprus: Facebook

Czech Republic: Google

Denmark: Google

Estonia: Google

Finland: Google

France: Google

Georgia: Facebook

Germany: Google

Greece: Google

Hungary: Google

Iceland: Facebook

Ireland: Google

Italy: Google

Latvia: Google

Lithuania: Facebook

Luxembourg: Google

Macedonia: Google

Malta: Google

Montenegro: Facebook

Morocco: Google

Netherlands: Google

Norway: Google

Poland: Google

Portugal: Google

Romania: Google

Serbia: Facebook

Slovakia: Google

Slovenia: Google

Spain: Google

Sweden: Google

Switzerland: Google

Ukraine: Google

UK: Google

Middle East:

Bahrain: Google

Egypt: Facebook

Israel: Google

Jordan: Facebook

Kuwait: Google

Lebanon: Facebook

Libya: Facebook

Oman: Google

Palestinian Territory: alwatanvoice.com

Qatar: Google

Saudi Arabia: Google

Syrian Arab Republic: Facebook

UAE: Google

Yemen: Google

Africa:

Cameroon: Yahoo

Cote d’Ivoire: Facebook

Ethiopia: Facebook

Ghana: Facebook

Kenya: Google

Madagascar: Google

Mauritania: Google

Mauritius: Google

Nigeria: Google

Reunion: Google

Senegal: Facebook

South Africa: Google

Sudan: Google

Tanzania: Facebook

Tunisia: Facebook

Uganda: Google

Asia/Pacific:

Australia: Google

Bangladesh: Facebook

Cambodia: Facebook

China: Baidu

Hong Kong: Google

India: Google

Indonesia: Google

Iran: Google

Iraq: Facebook

Japan: Yahoo

Macao: Google

Malaysia: Google

Mongolia: Facebook

Nepal: Facebook

New Zealand: Google

Pakistan: Google

Philippines: Facebook

Singapore: Google

Korea: Google

Sri Lanka: Google

Taiwan: Yahoo

Thailand: Facebook

Turkey: Google

Vietnam: Google

Americas:

Argentina: Google

Bahamas: Facebook

Barbados: Google

Bolivia: Facebook

Brazil: Facebook

Canada: Google

Chile: Google

Colombia: Google

Costa Rica: Google

Dominican Republic: Facebook

Ecuador: Facebook

El Salvador: Facebook

Guatemala: Facebook

Honduras: Google

Jamaica: Google

Mexico: Google

Nicaragua: Google

Panama: Google

Paraguay: Google

Peru: Google

Puerto Rico: Google

Trinidad and Tobago: Facebook

US: Google

Uruguay: Google

Venezuela: Google

CIS:

Azerbaijan: Facebook

Belarus: vk.com

Kazakhstan: mail.ru

Kyrgyzstan: Google

Moldova: Google

Russia: Yandex.ru

Uzbekistan: Google

This is how the world uses the Internet

Citations