Google's self-driving car technology might not remain Google-branded for much longer. Bloomberg sources claim that Google plans to turn its autonomous car business into a separate outfit under its parent company Alphabet's wing. Reportedly, Google hopes that the division will become a ride-for-hire business, a bit like Uber minus the driver. Since self-driving cars aren't street legal outside of testing, the vehicles might initially be limited to driving around colleges, large office campuses and other "confined" places where walking can sometimes be a hassle.