We would like to see a different World Cup

From a football perspective this is a great World Cup, but from a designers perspective it’s not that great. Please let us explain: The World Cup of 2014 in Brazil is at its peak, and so far we have simply been spoiled with great goals and surprising results. But when it comes to the visual way of games appearing on our TV screens, we can’t hide the fact that we’re disappointed in the outcome.

To begin with, we’ve all seen the World Cup 2014 brazil’s unpleasant logo. To quote designer Felix Sockwell, “the fingers are frog-shaped, and the gradients are ham-fisted”. In addition to that, the bevel is making it look smudgy and quite old school.

But it gets even worse when we take a good look at the interfaces of all the big football broadcasting channels. The abundance of clumsy gradients actually makes the score harder to read (certainly from far in a crowded pub), as well as the unmatching color combinations, which Sky Sports, BBC Sports and many others are guilty off. Nowadays, we see our score displayed in various shapes and sizes and none of them stand out. ‘That’s a nice football interface!’ — said no one ever.

Our flat design solution

We decided not only to mock the present-day interface design, but to make a contribution to improve watching live football. We decided to call the talented Jordon Cheung for help, who is an illustrator specialised in flat design illustrations. We knew he was the right guy for the job when we saw a tweet from him criticizing the kerning of a big sports channel’s headline. We then decided to give his agent George a call, and soon after the four of us gathered around the table to talk about creating a flat design interface for football television. We hope you’ll enjoy our concept.