Everyone at Insert Coin is really excited about the prospect of working together with Sony Computer Entertainment Europe on a new range of apparel and accessories. We’ve been busily working with the SCEE team since 2012 and it’s great to finally announce our partnership at last.

What’s particularly exciting is that we have been given free rein to explore the wonderful world of PlayStation – from those early days nearly two decades ago, through to the latest releases and even into the future of gaming. And it’s been a fantastic voyage, rediscovering old favourites and identifying exciting new worlds of opportunity.

The first step was deciding which parts of PlayStation’s rich heritage to start with and, although we haven’t yet revealed all the games we will be representing, it’s a great mix of the old and the new, the familiar and the more obscure… and it all kicks off with a range inspired by The Last of Us.

We are huge fans of The Last of Us and it’s fantastic to be a small part of that story. We’ve been working with the guys at Naughty Dog for the last few months, honing designs for tees, vests, hoodies and shirts that will help gamers take their experience even further. From drawing on the incredibly rich world of The Last of Us itself, to taking inspiration from the clothes worn by Joel and Ellie – it has been great to draw on their experience and knowledge to help shape ranges from the earliest stages, right through to the final concepts.

In fact, it’s been an absolute honour to collaborate with such creative minds full-stop.

We were all so proud when our first designs were signed-off and it is only just sinking in that we are working at the heart of the videogame industry, working on some of gaming’s most iconic and best-loved franchises.

And beyond The Last of Us, every game we’ve chosen to work on in these initial ranges is special in its own right – and, best of all, we’ve still got a huge bank of amazing titles to choose from for stage two!

All our new designs are set to come online very soon, exclusively on www.insertcoinclothing.com. And, as always, we recommend that people pick them up as soon as possible because everything is limited edition and – once they’re gone – they might never come back again!

We hope to reveal all our PlayStation inspired ranges over the coming weeks and we can’t wait to share our ideas with this amazing community and help you represent the games – and consoles – you love in style!