Seventy-one years ago today (Jan. 17, 2013) an American sports icon was born in Louisville, Kentucky.

Muhammad Ali, born Cassius Clay, is "The Greatest" professional boxer in the history of the sport. However, he was so much more than a fiery, smooth-talking ass kicker. While he dominated the opposition throughout his heavyweight title reign in the 1960s, stopping Sonny Liston (twice) to claim the prestigious world championship, Ali was also busy outside the ring as an outspoken -- and often controversial -- firebrand.

Love him or hate him, Ali stood up for what he believed and fought hard in the face of constant adversity.

Ali -- who is still fighting today against a much more sinister foe, Parkinson's Disease -- is a once-in-a-lifetime-type of individual who is worth celebrating. And that's exactly what we plan to here at MMAmania.com with the Roots of Fight-produced video tribute above that features Ultimate Fighting Championship (UFC) veterans Mark Munoz and Bas Rutten, as well as hip-hop star Snoop Dog and Brazilian jiu-jitsu whiz Eddie Bravo, among others.

Awesome stuff.

And sticking with the awesome theme, we've teamed up with No Mas to offer you (for a limited time i.e. TODAY only) a 20 percent discount on its entire Muhammad Ali collection (see it here). All No Mas orders will also receive a FREE VICTORY JOURNAL ISSUE 4 (read all about what that is here).

In addition to No Mas, we've included several Ali-inspired products from Roots of Fight (no discount) and their related descriptions below for your convenience.

Important: Once you fill up your online shopping cart with all the No Mas Muhammad Ali-inspired gear that it can hold, and before you checkout, be sure to enter the promo code below, which will save you 20 percent on your order total:

HAPPY BDAY ALI

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Muhammad Ali ICON logo T



Cassius Clay Sweatshirt

The Muhammad Ali 'ICON' Tank

ALI Float Like A Butterfly NEW ERA SNAPBACK

MUHAMMAD ALI - BANK

ALI THE GREATEST

CASSIUS CLAY THE GREATEST ROBE

Important (Again): Once you fill up your online shopping cart with all the No Mas Muhammad Ali-inspired gear that it can hold (see the complete collection here), and before you checkout, be sure to enter the promo code below (IT'S ONLY VALID TODAY), which will save you 20 percent on your order total:

HAPPY BDAY ALI

What are you waiting for? Get out of here now, thank us later.