CHICAGO -- Bulls stars Dwyane Wade and Jimmy Butler ripped into their team Wednesday night after a 119-114 loss in which they led the Atlanta Hawks by 10 points with 3 minutes left but unraveled down the stretch.

"I don't know what happened," Wade said. "But we continue to be in these kinds of situations and lose games like this. Everyone don't care enough. You got to care enough, man. It's got to mean that much to you to want to win. And it doesn't. So I don't know what happened.

"I don't know how you fix it. It just doesn't mean enough to guys around here to want to win ballgames. It pisses me off, but I can't be frustrated, and I can't care too much for these guys. They have to care for themselves. You got to do better. You got to do better with knowing where your shot's coming and knock them down. You got to do better with knowing film, knowing personnel. Just as a team, just got to do better, man."

Wade and Butler combined for 73 points, but Chicago still fell to 23-24 on the season. Asked whether this loss was debilitating to the Bulls, Wade said he wasn't sure.

"I don't know if they care enough," Wade said of his teammates. "So I can't say it is. I wish I could say that everyone in here is going to go home and not eat tonight. I can't say that. I wish I could, but I don't know that they care enough.

"Games are supposed to hurt. You're not supposed to sleep. You're not supposed to want to talk to anybody. These games are supposed to hurt. I don't know if that is in guys in this locker room. Hopefully they can prove me wrong, but I will challenge them to see if losses like this hurt.

"We can play bad, we can miss shots, but we're having too many of these lapses. We're having too many of these losses. This just can't be acceptable if you want to do something besides have an NBA jersey on and make some money. That's all we're doing around here."

A frustrated Jimmy Butler, left, and Dwyane Wade ripped into their teammates after Chicago unraveled down the stretch Wednesday night, with Wade questioning whether the Bulls "care enough" to go home hurting after a loss. Jonathan Daniel/Getty Images

The Bulls have had the same issues all season. Aside from Wade and Butler, and to a lesser extent veterans Taj Gibson and Robin Lopez, the team isn't sure who is going to play with consistency from night to night.

Wade was asked whether the larger issues were due to a lack of attention on game days or practice days.

"I don't know. Pick," he said. "But at the end of the day, you just got to want more for yourself. It's a team game, but it's what you bring individually to the team. You play a good game, you play a bad game, it's how you go down and look at the film. It's how you look at the other opponents and see what you're doing, what you can take away from it.

"This game is more than just shot makes and misses. I don't know. Guys have to answer that question themselves. I'm not at home with people, but I don't know if I see enough guys who really, really want it. As long as it's like this, it has to hurt them.

"I'm 35 years old, man. I've got three championships. It shouldn't hurt me more than it hurts these young guys. They have to want it. If they don't want it, then we'll show up and play Friday. Hopefully we win; if we don't, we [do it] again. Keep it going until the season's over. It has to change. It has to hurt inside to lose games like this. This s--- should f---ing hurt."

Butler echoed Wade's sentiments.

"M-----f-----s just got to care if we win or lose," Butler said. "At the end of the day, do whatever it takes to help the team win. You play your role to the tee. Be a star in your role, man. That's how you win in this league, man. You have to embrace what this team, what this organization needs for you to do on either end of the floor.

"On top of everything else, just play every possession like it's your last. We don't play hard all the time. It's very disappointing whenever we don't play hard."

Both Butler and Wade are hopeful that Wednesday's loss lights a fire under the rest of their teammates. But they aren't sure if it will.

"If you're not pissed off that you lost, man, something is wrong," Butler said. "This is your job. This is what you're supposed to love to do, and I don't think that everybody looks at it that way.

"I want to play with guys that care, guys that play hard, that want to do well for this organization, that want to win games, man. Do whatever it takes, just win. Who cares who is shining? When we're winning, everybody looks great, everybody is doing what they're supposed to do. I don't think that's happening right now, I really don't."

Wade was asked whether he felt there was too much pressure on himself and Butler.

"Nah. It's fine," Wade said. "I can look at Jimmy and say Jimmy's doing his job. Jimmy can look at me and say Dwyane's doing his job. I don't know if we can keep going down the line and be able to say that."

The Bulls face Wade's former team, the Miami Heat, at home on Friday night.

Wade said he doesn't believe this is strictly a talent issue for his new group.

"There's guys in this league that people don't think they can play; once they get into certain situations, once they get certain confidence, they can play," Wade said. "It's not about the talent. Everyone's in this league for a reason. But it's more than talent in this league. I tell my son that all the time: Talent is not just going to make you a great player.

"There's other things that help you become a good player, a solid player. A team that people can count on. A player that a team can count on. You guys see our lineup. There's a lot of shuffling around. Coach don't feel you can count [on] that many guys right now. That can't be. I know there's guys over here waiting for their opportunities, but hopefully when they get them, they step and do their job that needs to be done."