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Whether it's fronting Super Furry Animals or releasing albums as one half of Neon Neon, Gruff Rhys doesn't really do things by halves. With the former on hiatus since 2010, Rhys' last creative outburst came in the shape of Neon Neon's concept album, Praxis Makes Perfect, which was based on the life of influential Italian publisher Giangiacomo Feltrinelli. That album was the follow-up to one about the man who designed the DeLorean car. Obviously. For his fourth solo album, Rhys has continued headlong down the conceptual route, creating an album, film, book and app based on the life of John Evans – an 18th century farm hand who travelled from Wales to America in search of an apparently mythical tribe of Welsh-speaking native Americans. While the film premiered in SXSW last week, the album will be out in May, preceded by the lilting title track. Premiered here is the amazing, Dylan Goch-directed video, which is a typically odd sort of travelogue. "The American Interior music video is a distillation of what happened when Goch followed me on an investigative concert tour of the USA in 2012 in search of the remains of explorer John Evans (1770-1799)," explains Rhys. "It features a one meter tall avatar of said explorer. It was designed by Pete fowler and built by The Felt Mistress." This bit might not be true though: "No special effects, colour tints, filters or animation were used in the editing - it's all pretty much as it happened. You had to be there - and now you can!"



American Interior is released on 28 April via Turnstile. The album of the same name is out on 5 May.