When it comes to personal branding it is not something that is new to us and with the rise of technologies around the globe personal branding has becomes more accessible than ever because now it has so much opportunity and different ways to prove yourself yet not underestimating the growing competition in the market. In a simple way personal branding is all about standing out of the crowd carrying your uniqueness which means being a valued brand. Let us discuss about simple ways to earn yourself a personal brand in this new day and age.



Goals, Plan & Brand

Setting up your goals and plan is the key because without that there is no question of success in any field. Understanding your true position today and marking your goal of success in future is necessary. Are trying to earn yourself a brand in a certain niche? Are you looking for a job or position? Are you trying to find more clients or increase your sales? A simple idea of answering these questions means it will help your decide your goal in more crystal and clear way. However, in the topic of personal branding it is necessary that your self-impression should be equal to how general people perceive you.

One of the known name in the money blogging niche is Darren Rowse but his own site is far from self-branding where it shows that his personal brand has more to say about how he communicates and utilizes social channels.

Know & Believe In Your Brand

Beside just having a logo and few social media accounts your personal brand needs more of how it looks and feels giving others a sense of feeling. Graphic designers can make the best logo for your company but this is not exactly what makes any brand own a value. Maintaining corporate image in all mediums and at all times is crucial because we are not just discussing about virtual identity rather brand name.

The fundamental idea and core concept behind having this ‘corporate image’ is that everything you do, everything you own and everything you produce, should reflect the values and aims of your personal brand as a whole. It should deliver the message about you and your idea constantly.

The example of a well-known company Apple can be a good one because since its first day it has been successfully consistent a about its ‘corporate image’.

If you can apply these same core principles to your own brand then it will be easier for others to see and know what you’re all about.

Creating & Maintaining Your Brand

Outlining your target in the competitive market is the foundation of your brand. Act according to what you want yourself to be perceived by the people in the market. Few important building blocks to help you in this are as follows.

Graphic Designers for Visual Identity

A unique visual identity is the best way to differentiate yourself from the market. Graphic and web designers can be really helpful in this part of branding because what they create is going to impact you and your business in the market for decades. However, knowing the freelance graphic design rates can help minimize your cost. Just make sure your visual identity should be consistent and reflective of your initial goals, yet flexible enough to work across all areas of your communication. Ensure, at minimum, that you have a business card, letterhead, an up-to-date CV, website and a variety of online social profiles.

While running any social media campaign which is necessary in this digital age it is better to learn a bit of Photoshop, designing or else better hire a part time graphic designers because there are many instances where you need to post various updates in your social sites and keeping engagement with the followers with varieties of virtual effects is pleasing for your own page as well as for the followers.

Digital Marketing for wide Visibility

Do you know what comes up when people type your name into Google? Well, if its not you or about your business then this is a serious issue. Digital marketing and SEO plays a key role in earning visibility in this age of digital and if you are missing there almost 90% of your effort becomes useless.

So, make sure when you launch your website or social profile it delivers the right information about the brand, links to your other websites, your social profiles, as well as a blog and if applicable, a portfolio. Your website plays a very important role in constructing your image in the public and to the world so it is always better to hire someone professional for services like Digital Marketing and even while Graphic Design Pricing Guides are available of various types choosing the better results best. You should also set up a personally branded email address such as jerry@johnsmith.com as this looks much more professional than a free email service such as jerry@abcmail.com.

Social Networks

People know you via different social networks so communicating and engaging with people is one right way to outreach your market and create a fortune image. Therefore, everything you say in the public domain adds a block in your brand image.

Provide value to your followers so that they get what they desire from your social connection. Many people just maintain a social network profile just by sharing videos and tweets but it is always a wise decision to engage and get engaged with your followers so that they can know you closely.

There are many ways to help promote you and your brand, but the simplest way is by making it easy for people to find and communicate with you. When they do, be sure to engage & provide value.

Knowing from Followers

One finest thing about social networking sites is that people who follow you knows the best that requires you to grow. Therefore, do not underestimate their opinion and suggestions which only comes from engaging with the followers. Use Google Alerts, Twitter Search and the many other tools available to you so you know when you are mentioned somewhere on the web. This allows you to put out fires early, as well as network and thank people who are helping or linking to you.

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