APEX Technologies has stood out from hundreds of innovative companies and was selected as part of the “Top 50 Excellent Solutions for Chinese Big Data” list, which was organized by the China Chief Data Officer Alliance.

China’s Chief Data Officer Alliance is a leading big data think tank that brings together 20,000+ experts, industry and academic leaders from well-known corporate executives, universities and research institutions, and covers more than 95% of China’s big data companies. Since the launch of the list, hundreds of technology companies including Baidu Big Data have participated in the selection. Among the selection criteria are core technology, market share, practical application, reusability and comprehensive pricing of the solution. We are proud that APEX Technologies stood out and received unanimous praise from industry experts.

At present, big data has become a fast moving technology to accelerate enterprise development, and digital transformation has become an urgent task for enterprises. As aleading data and AI technology solution provider in China, APEX Technologies has built a closed-loop data solution from data collection, data analytics, integration and application with the aim of “making marketing and customer operations more personalized, real-time, intelligent and efficient”. With rich project experience, technical advantages and customer service capabilities, APEX Technologies has already been awarded the “Best CMO Favorite Big Data Technology Platform”, “Red Herring Global Top 100” and “2018 Forbes Unlisted Potential Enterprises” in recent years.

Based on deep insights into application scenarios, APEX Technologies helps companies establish agile and accurate response techniques at different stages of the customer’s life cycle, enabling them to effectively work their marketing channels such as; display ads, WeChat, SMS, call centers, etc. to achieve personalized customer experiences. This will ultimately improve the market penetration, loyal customer repurchase rate, cross-selling success rate, lost customer recall rate, sleeping customer wake-up rate, customer loyalty and many other performance indicators.

In the current ever digitizing economy, companies that have the ability to collect, acquire, and process customer scenario data and accurately use data technology to solve industry pain points and complete closed-loop marketing can truly leverage the advantages of technology and create more business value. In the future, APEX Technologies will continue to promote data and AI technology relating to different marketing scenarios, leverage the value of data, empower all steps in the customer life cycle , and help enterprises in their journey of digital transformation.

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