Before the Internet and the rise of social media, marketing and advertising were done offline. Brands and advertisers have leveraged the power of ads, banners, print and TV to target their customers. The process may have been more transparent, but it was flawed because the traditional search methods for profiling clients were imprecise and time-consuming. Surveys and questionnaires were the norm. When online advertising stormed, an industry that was worth billions goes out.

With the advent of the Internet and social media, the traditional industry of marketing and advertising has changed. Paid campaigns on Facebook and Google have become commonplace, resulting in the materialization of an area of ​​digital marketing where companies control customer data.

Companies follow content published by consumers for the purpose of extracting information. After being accused of storing images of users without consent, social media giant Facebook has been fined $ 1.4 million by a regulatory body in Spain for its illicit activities data collection. To put things in perspective and expose how vulnerable personal information sharing can be, Equifax, a well-known credit reporting agency, was hacked last September. The cybercriminals have released personal information of 145.4 million customers, once again emphasizing that companies can not provide total security. Whether we like it or not, more and more consumers are feeling insecure. They fear that their personal data may not be safe enough to share.

Things are not going well either in the world of marketing and advertising. Agencies pay to get their hands on the data to increase their profits. The majority of average consumers do not know that online browsing activity is being monitored. They do not know that their privacy and their data are subjective to a potential harmful activity.

When the next generation of marketing started, things were also difficult for honest advertisers. Many deals with large amounts of fake data interfering with their online content and campaigns. Advertising fraud, false news and no control over intellectual property and copyright puts consumers at risk

Fight online fraud and counterfeit data with Blockchain

]. Influencers and content creators are concerned that third parties take control of copyright on their content, videos, images and intellectual property without their permission or knowledge. Facebook reportedly sold more than $ 100,000 in advertising to distort Russian accounts in the US presidential elections

Credit bureaus, technology companies, government entities, advertisers and publishers are overwhelmed by sellers, advertising exchanges, data management and audience segmentation platforms. With the help of Blockchain technology, people can regain control of their data.

A new wave of social media on Blockchain

Robin8 is a new Blockchain platform that aims to disrupt social networks. the media and digital marketing advertising as we know it. The project is a platform for social marketing and consumer profiling that uses AI and Big Data to form a customer-centric advertising channel. Built on the Blockchain, Robin8 trains machines to match, profile and rank people with advertisers and brands for better return on investment. The automated system running on the platform ensures transparency, secure tracking, verification of third-party digital advertising, data management and measurement of e-commerce social media to ensure the scalability and operation of the platform. Full platform automation. Giving back the data to its rightful owners is one of the main goals of Robin8

PUT – the motto of the Robin8 ecosystem

Social media powered by Blockchain are secure, reliable and anonymous. PUT is at the heart of the Robin8 ecosystem. PUT tokens can be used as compensation for users and influencers who choose to create, share, and display content. On the Robin8 platform, buyers who want to access consumer data will need to purchase PUT tokens to pay the owner (eg, influence, content creator, consumer) data.

In addition, advertisers who want to see people their content will also have to use PUT to pay the consumer. The same principles apply to consumers who want premium access to the advertiser's content. PUT is the digital currency of Robin8, which is basically a project that seeks to build a fundamental layer of a large-scale, profile-based economy that can go beyond marketing and advertising. By using PUT, people – advertisers and consumers – control the data they share.

A proven economic model

The Robin8 platform is anonymous and reliable. All information shared by users is encrypted in the Blockchain. Unlike Facebook, Twitter, Instagram and other social media giants, Robin8 PUT owns and controls their privacy, as well as their data. They can either share the social media engagement with the advertisers or not. All users are rewarded for creating a profile, reading and sharing content, inviting friends and promoting products.

With an already proven business model, the Robin8 project believes that it is the right of people to monetize the data themselves. In a digital world where ad fraud, clickbait advertising and intrusive social media marketing are the norm, Robin8 is looking to make a difference with a QTUM blockchain platform that rewards people for using social media, and not the opposite.

Founder and CEO of Robin8, Miranda Tan, points out: "We have the opportunity to be a factor of change and disruption by providing transparency and trust to advertisers while protecting the data, rights of Author and PI for influencers and consumers.

With more than 5,000 completed marketing campaigns, 100,000 content creators and 150,000 micro influencers, Robin8 has a proven business model that already generates revenue and is growing rapidly. Among those who contributed to the creation of Robin8 PUT, include Dr. Barry O. Sullivan (Chief, Artificial Intelligence), Tan Siok Siok (Vice President of Operations), Janna Lipenkova (Vice President, Research and Development ), Bessie Lee (former CEO of WPP China), Milo Chao (former Director of Strategy for TBWA China), Alvin Foo (Head of Mobility and Innovation at OmnicomMedia Group), among others.

The crowdsale Robin8 PUT should be posted on January 8, 2018.