Lush released a Valentine’s Day advertising campaign featuring gay couples and people are loving it.

The handmade cosmetics brand posted a photo of a gay couple sharing a bath together.

Our Valentine’s Day goodies are even better when you’ve got someone to share them with. Online and in shops now: https://t.co/e7OJujFK3I pic.twitter.com/sPryxZ3icE — Lush North America (@lushcosmetics) 19 January 2017

The Lush website banner also includes a lesbian couple playing with bubbles in a bath and laughing.

Twitter reacts in sheer amazement

Bad ass products? No animal testing? Break heteronormativity for advertising? I love lush https://t.co/kTPQWHVMwW — nike scar kyle™ (@swampxrot) 19 January 2017

@lushcosmetics loving that you use a non heteronormative couple here. Take my money forever 💸💸💸💸💸 — Gabrielle Leimon (@GabrielleLeimon) 19 January 2017

@lushcosmetics I’ve never bought anything from Lush, but I love the fact that they support different sex couples 🏳️‍🌈❤ — Mami (@_Isabellachanel) 19 January 2017

@lushcosmetics do you also sell significant others? — 👑Freyja (@VergeofLove) 19 January 2017

This is not the first time Lush have actively shown their support for the LGBTI community, launching a #GayIsOK campaign in 2015.

Love Soap was sold in over 800 Lush stores globally, emblazoned with the hash tag #GayIsOK

Alessandro Commisso from Lush said: ‘By purchasing the Love Soap they have given us their trust (and their pounds) to fund grassroots charities and continue to support LGBT rights as human rights.’

‘A little sparkly soap goes a long way,’ he said.