"I’m a huge board-game fan, and I’ve been playing Scrabble with my family for as long as I can remember. Because my dreams are very literal, I once woke up from a dream where I had a keyboard that looked like a game of Scrabble, and I quickly mocked it up at like 2 in the morning. When I woke up again and realized that it wasn’t just a sleepy experience, but a potentially good idea, I started cold-calling as many people I could over at Hasbro to see if I could get it licensed. And here we are!"

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