Major League Baseball has begun a soft release of a rebranded version of its flagship mobile application.

The app formerly known as MLB At Bat is now going by the simplified name of MLB. The move mirrors the mobile deployment practices of other major US sports leagues, whose flagship apps also typically go by simply the name of their respective properties. Major US sports networks such as ESPN also have made similar moves to also use their primary identity for the mobile apps.

The shift will allow MLB to engage in a more consistent brand experience across all of its online and offline properties. The MLB mobile app, still serving as the primary league vehicle to follow the league’s action, will continue to be the destination for fans to access official multimedia such as the MLB.TV video subscription, MLB game audio, live statistics, and in-game video highlights.

Under the prior At Bat moniker following a 2008 debut, the app won a wide array of industry awards, was highly influential upon the development of other mobile products in and out of baseball, and was a perennial fixture among Apple’s lists of the highest grossing apps for both the iPhone and iPad platforms, typically ranking above any other US sports app.

A full refresh of the MLB app with updated features is planned for next month in advance of the league’s 2020 Opening Day on March 26, its earliest domestic start ever. The app’s premium features cost $2.99 per month or $19.99 per year, though many of those features are also included in the MLB.TV video subscription.

MLB also operates a separate Ballpark mobile app designed as the league’s main vehicle for purchasing tickets and attending live games, in addition to several video game products.