Guys sometimes ask me if looks matter. This depends. Would you like to date hot girls? Yes? Then looks matter. Do you have high status? No? Then looks matter.

When a woman considers your value, looks are at the top of her list. If you’re fat, short, bald, acne prone, smelly, snaggle toothed, poorly groomed, poorly dressed, very skinny or just plain ugly–you will have a harder time picking up beautiful girls. The phrase “looks don’t matter” is a lie. Women care.

When women sit over their no fat latte’s to discuss their dating lives, the word “but” is used often.

But he’s really funny.

But he’s in a band.

But he’s rich.

But he’s really confident.

But he owns his own business.

But he’s really smart.

Unfortunately the “but” is always attached with a “He.”

He’s fat but he’s hilarious.

He has bad breath but he’s in a band.

He has no talent, but…..err, but….ummm.

So yes, you should go on a diet, or gain weight, or buy new clothes.

Most Game theory focuses on developing charm, usually in the form of humor and bold escalation tactics. Being funny and daring can do wonders for your game, but you’ll still be a nerdy looking guy with big balls and a few one liners. The women can see you for who you really are: an insecure guy with an inner game Band-Aid.

Game isn’t just about spitting lines and approaching as many women as possible. It’s about increasing your overall sexual market value. Looks DO matter. As does your job, your choice of friends, hobbies, talents, and lifestyle. It all adds up.

Practice your cold approach, work on your verbal game and play the numbers. You will get better at it. But denial isn’t a river in Egypt. Get the rest of your shit together. Save up for some decent clothes, a gym pass, a nutritionist, a dentist, a hair stylist. Get your look in order because women are adding all of it up. Erase the “but” from her conversations.

If you want to date fatties, dumb girls, lazy chicks, boring chicks…then tell yourself looks don’t matter. You’ll always attract your equal. If you want to date up, get your shit together and work on the rest of your life as well.

It’s likely you didn’t win the genetic lottery, I know I didn’t. But with dedication and some hard work you can go from a 4 to 6 in looks. Then if you’re a 6, you can work on your verbal game, become witty and funny—now you’re a 7. Get on stage, start a band, become a stand up comedian, direct a movie or write a play—now you’re an 8.

Put it all together and you’re hot. Hot enough to date whatever sort of women you want.

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