The cryptocurrency offering dominates the startup world via Initial Coin Offerings or ICOs. However, there are established companies who have started to offer cryptocurrency & ICOs along with Start-ups. The crowd sales through ICOs, the early bird investors, receive a percentage of the startup’s crypto-currency. The transactions happen through fiat-currency or bitcoins.

ICOs have similarities to Initial Public Offerings (IPOs) with regards to successful marketing. The process can be complicated as well as rewarding. The blockchain technology will be prevalent shortly with new start-ups cropping up left, right & center. The start-ups have must have a marketing strategy to stand out from the rest.

ICOs is a complicated procedure, so it is not for every company. However, the concept is innovative and exciting that is a handful of industries have embraced the implementation of cryptocurrency. However, the impact will take time with blockchain systems having disruptions in every business sector.

1. Find your Target Market

You have to ask yourself, how your cryptocurrency will integrate with your business model. The inclusion of digital currency should add value to your offering. The idea of ICOs is concentrated mainly to the blockchain world. However, that does not restrict from the addition of more verticals for testing the water.

2. Following the Rules

Cryptocurrency has been seen as the Wild West form of startup investment. However, as it becomes mainstream, it has seen to be regulated. The SEC has ruled some digital coins as actual securities in 2017. The Securities Law is thick and complicated, and it is vital for you to know the basics of these advanced rules and regulations. The cryptocurrency companies need to be compliant with the law of the state from the beginning. It is recommended to hire a lawyer when you are listing on securities. If you want to have a successful ICO, the education for rules and regulations of the state for SEC’s criteria for what constitutes securities for a digital coin landscape.

3. Know your Target Market

The ICO market has two kinds of people; Highly Optimistic & Highly Pessimistic. There is no middle point. The optimists know digital currency knowledge while some pessimists do not understand the difference between blockchain, bitcoin, and cryptocurrency.

The responsibility for creating the awareness through marketing and PR materials for pessimists as well as optimists lies with you. The communication must be defined carefully and tailored to your target audience through innovative leadership, engaging social media and traditional PR releases.

4. Explain your Idea & Aim

Your company must come with a compelling and sincere story to tell your target audience as well as potential investors. The goal of the company must be socially responsible for boosting economies (developed & developing) through easy to use and secure technologies. Even in the blockchain era, communication is the most critical aspect of marketing.

5. Website Upgradation

The social media audience will visit your website. Your website must be up to date and current with all the company’s latest news. As the founder of the company, you might have to concentrate on technological aspects as well as marketing. However, investors would like to visit the website to know more about the cryptocurrency and the project. The site must be up to date with the latest updates with an opportunity for the investors to communicate with you.

6.Give your Data

Data is essential; trends, statistics are a critical component for the highlighting the value of your company as an investment destination. The presentation of evidence to the investors could nudge them to invest them into your idea and project. When you are presenting your investors with proof that your offering has a market, investors will fund, so long as your data is updated.

The execution of ICO marketing strategy is not an easy task that requires preparation and coordination to make sure that your company can secure the maximum investment needed to execute your idea.

Blockchain App Factory understands the complications surrounding ICO marketing. That is why we want to provide the customized solution to our clients. We offer turnkey solutions from idea generation, coin creation, investor and admin dashboard to ICO Marketing. Our ICO Marketing Package includes content creation, website development, releasing PR in Cryptocurrency websites. Also, we provide community marketing in Telegram, Reddit, Quora and other forums.