UCF has taken jabs from national media for months as school leaders tout the strength of the football program, prompting UCF athletics director Danny White to take to social media to campaign for change, writing on Twitter, “College football is the only sport in America that is not settled on the field — we need to fix that! I heard our winning streak was met with a comment of ‘who cares!’ What? Sports should be all about wins and losses and not the brand on a jersey!