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BISMARCK, N.D. _ Actor Josh Duhamel, a Minot native, is the new voice behind North Dakota’s 2014 tourism campaign.

Gov. Jack Dalrymple and tourism Director Sara Otte Coleman announced the campaign Tuesday at Sixteen03 Main Events, a former bakery on Bismarck’s Main Avenue that has been converted into a banquet and meeting center.

Duhamel has a financial interest in the business.

Otte Coleman said the actor agreed to provide the narration for six television ads for $6,600 per spot and did a video promo for the ads from his home in Los Angles that was released Tuesday.

Otte Coleman said this year’s campaign will continue to build on the “Legendary” theme the state has been using for more than a decade.

That successful campaign strategy, which has played on the state’s history and culture, has a new meaning with the recent national attention for a strong economy and energy boom.

But with the “new wealth,” as the governor called it, tourism still remains the state’s third largest industry behind agriculture and energy.

“We still have to remind people of the amount of economic activity that comes from tourism,” he said.