SAN FRANCISCO—As part of a proposed settlement, Williams-Sonoma will pay $1 million to the Federal Trade Commission due to false, misleading or unsubstantiated claims regarding several of its products, the FTC said.

Williams-Sonoma had previously stated that its Goldtouch Bakeware products, its Rejuvenation-branded products and Pottery Barn Teen and Pottery Barn Kids-branded upholstered furniture products are all or virtually all made in the United States, the FTC said. These claims were made in advertisements and promotional materials.

“Many of us want to buy products that are made in the USA, and we trust companies like Williams-Sonoma to tell us the truth,” said Andrew Smith, the director of the FTC’s Bureau of Consumer Protection. “When a company falls short, we will hold it accountable.”

In 2018, the FTC received reports that Williams-Sonoma claimed in ads and promotional materials for Pottery Barn Teen organic mattress pads that those products were “Crafted in America from local and imported materials,” but were actually made in China, according to the complaint. Williams-Sonoma quickly corrected the country-of-origin information for the mattress pads, and agreed to comply with the FTC’s requirement that it undertake a larger review of its country-of-origin verification process, the FTC said. The FTC staff issued a letter closing the investigation on June 13, 2018.

However, the FTC alleged that since then Williams-Sonoma has made additional misleading statements, saying that numerous Goldtouch Bakeware products, Rejuvenation-branded products and Pottery Barn Teen and Pottery Barn Kids-branded upholstered furniture products were made in the U.S., while they are in fact wholly imported, or contain significant imported materials or components.

Under the terms of the proposed order, Williams-Sonoma has to qualify U.S.-origin claims and show that either the product’s final assembly or processing—and all significant processing—takes place in the United States, and that all or virtually all components of the product are made and sourced in the United States, the FTC said. In addition, any qualified Made in USA claims must include a clear and conspicuous disclosure about the extent to which the product contains foreign parts, components and/or processing.

The order also prohibits Williams-Sonoma, its officers and any other company representatives from making untrue, misleading or unsubstantiated country-of-origin claims in their marketing materials about any product or service, the FTC said.

In response, Williams-Sonoma Inc. released a statement: “We take the concerns raised by the FTC very seriously and that we have and will maintain rigorous compliance policies and procedures to ensure truthful, helpful advertising. We are committed to providing high-quality products to our customers and are proud of our skilled artisans and craftspeople across the United States who are using time-honored techniques and innovative technology to deliver exceptional quality at an unparalleled value.”