Call it branded oral surgery.

In a ridiculous, hilarious and, yes, very real campaign from Ogilvy Argentina, Salta beer has designed tooth implants for the country's rugby players who have lost teeth in games. And very special implants they are—they function as bottle openers.

Check out the video below, which really goes into detail about how this is done. In other words, be warned—it's not for the squeamish.

CREDITS

Client: Salta

Agency: Ogilvy & Mather Argentina

Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena

Head of Art: Diego Grandi

Creative Directors: Juan Pablo Carrizo, Patricio Elfi

Art Director: Bruno Franchino

Copywriters: Horacio Sormani, Damian Martinez, Alejandro Juli

General Account Director: Natalia Noya

Business Intelligence Director: Carolina Coppoli

Head of Planning: Rodrigo Garcia

Responsible for the Client: Nicolás Rubino

Head of Production: Valeria Pinto

Agency Producer: Alejandro Travaglini

Production House: Huinca Cine

Director: Fernando Roca

Executive Producer: Diego Turdera

General Production: Merlina Scalice, Cristian Izzi

Postproduction House: ControlZ

Postproducer: Cristian Martino

Director of Photography: Martin Nico

Editor: Rulo Gomez

Locution: Juan Antonio Middleton