Augmented reality (AR) has a lot to offer businesses that work in the food and beverage industry. It can spark customer engagement by educating, entertaining, and showing brand transparency.

Augmented reality not only engages consumers, but also inspires them to see, taste, and experience your product in a new way.

Considering the fact that consumers become more comfortable with tech innovations, some of the food and beverage companies have already found their way to use augmented reality technology.

Different types of businesses that sell beverage use augmented reality in their mobile apps: from alcohol delivery services to bars and restaurants to startups, to alcohol brands and wineries.

Let’s take a deeper look at the cases that reflect an integration of augmented reality technology in the drink sector, to better understand how you can implement this innovative AR technology to your restaurant, bar or other beverage business.