In the latest TV commercial campaign from UNICEF Sweden, the organization admits something few seem to remember in the age of social media milestones: Facebook Likes don't save lives.

In the most viral clip, which has received more than 40,000 views on YouTube, we meet a young boy named Rahim, who's sick, though he says he's not worried because of UNICEF Sweden's Facebook community.

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"UNICEF Sweden has 177,000 Likes on Facebook. Maybe they will reach 200,000 by summer," he says.

His sardonic statement, as you can see in the above video, reflects many organizations' and brands' preoccupations with getting Likes. UNICEF Sweden informs viewers that Likes won't deliver life-saving vaccines to the children in need.

Other installments of the Likes Don't Save Lives series feature a man in a restaurant attempting to pay for his dinner with Facebook Likes, and another shows a man at a clothing store who'd like to pay for a new sweater with Likes.

"Vaccines can't be bought with Likes either," the ad says. "Make a donation at Unicef.se to help save children's lives."

What do you think? Are Facebook Likes worth working toward or are they a distraction from fundraising?

Homepage image courtesy of UNICEF Sverige