Air New Zealand pionereed the creative safety video as a way not only to get people to really look at safety instructions, but also as the perfect viral marketing trick. Its safety videos have become so popular that Kiwi airline has actually started to serially-produce creative safety videos. We are already talking about a a sort of safety video traditionthat never ceases to amuse and amaze us!

The latest has been "Safety Old School Style", set in a retirement resort and starring American actress Betty White of the "Golden Girls" TV comedy.