Image credit.

Paul Babb: We’re not showing anything new in terms of product features this time. At NAB, we’re trying to focus on the artwork that’s done with Cinema 4D because, obviously, the artwork is more interesting than the paint brush. We’ve brought in a great group of artists to show off what they’ve been doing with Cinema 4D from anything from visual effects, again, to motion graphics, medical animation. This year, we’ve put a strong focus on trying to bring in as many female artists as we could to represent that part of the industry as well.

Larry Jordan: Why the emphasis on artists? Because NAB is a show that’s focused on technology and it’s really distracting. Can people actually concentrate on what you’re showing in terms of how the tool gets used?

PB: Sure. The artists are really, really great about breaking down parts and pieces of the projects and different tips and techniques, what they’ve done to accomplish what they’re doing. The artwork is what inspires people to want to do it, to want to get into the industry; they want to create that kind of work. And so for them to have this kind of mentorship where you’ve got these top artists breaking down the ways they work through the program, how they accomplish the tasks they’re trying to accomplish, what motivates them, it’s a huge benefit for the community

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he’s done extensive work with corporate training videos. He started his namesake website, larryjordan.com, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry’s leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.