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Jordan Brand’s celebratory 2018 campaign for the Air Jordan 3 has shed a brand new light on the timeless silhouette. From new designs like the Air Jordan 3 “JTH”, and old returns like the Air Jordan 3 “Black/Cement”, the 3 has been celebrated with both nods to its illustrious past as well as previews to what might be in store for its future all year long. One of more futuristic takes we have seen for the Jordan 3, is this brand new Flyknit-infused iteration that sees the entirety of its upper dressed in a charcoal-colored flexible construction. Flyknit is undoubtedly the most comfortable material the Swoosh Brand has to offer, and we have already seen it adorn the iconic Air Jordan 1 with relative success both this year and last.

With the energy that currently surrounds this 1988 model at an all-time high, as well as this simple color scheme that is complimented by a glowing outsole, the Air Jordan 3 Flyknit will certainly catch the eye of consumers. After a long, long wait – as we brought you an exclusive and detailed look back in January – the AJ3 built with Flyknit uppers is finally ready to touch down at retailers the likes of Nike SNKRS on August 15th.