Finding out that your ex-girlfriend "likes it on the floor" and that the cute barista "likes it on the kitchen table" and that your flirty co-worker "likes it on the radiator" has to mark the saturation point for the cheap mix of breast cancer and sex.

For those of you who are confused, the latest breast cancer awareness drive is for women to post in their Facebook status where they like to put their purse down. The phrasing is deliberately cryptic to make the reader ponder what it actually is that these women like in these spots.

(Psst. You're supposed to think it's sex.)

This follows a drive last year in which women posted the color of their bra in their Facebook status: "lacey hot pink" ... "black and strapless."

Excuse me, but what exactly do purses and the color of underwear have to do with breast cancer?

Everything from beer to Amish stoves is advertised with a side of nookie these days. Deadly disease shouldn't be. Aren't breast cancer victims downright offended?

At least the Save the Ta-Tas campaign -- which features fit, young, probably cancer-free women in tight T-shirts -- raises money to fight cancer. That drive is laced with sex, too, but it has tangible results.

How many people, on the other hand, will read that their mom likes it hanging from the wall and then write out a check? Will you read that Pamela Anderson likes it on the beach and then ponder anything other than Pamela Anderson having sex on the beach?

The question I guess I'm really asking is when did breast cancer become prurient? When did it turn into merely breast awareness? And why are so many people willing -- eager even -- to cheapen a serious disease that so many others have made serious efforts to defeat?

If you're planning an "I like it on" post, please couple it with something constructive for the 207,000-plus women -- and men -- diagnosed with breast cancer each year.

I'd like it on every day of the week. And I mean a donation.