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Source: BizBrain.org

Product You

With free online services, you’re the product.

How Google Sells You:

Adwords provides a link between you and products

Top Cost-Per-Click’s for adwords:

1.) Insurance: top CPC of $54.91

24% of keywords

2.) Loans: top CPC of $44.28

12.8% of keywords

3.) Mortgage:top CPC of $47.12

9% of keywords

4.) Attorney: top CPC of $47.07

3.6% of keywords

5.) Credit: top CPC of $36.06

3.2% of keywords

6.) Lawyer: top CPC of $42.51

3% of keywords

7.) Donate: top CPC of $42.02

2.5% of keywords

8.) Degree: top CPC of $40.61

2.2% of keywords

9.) Hosting: top CPC of $31.91

2.2% of keywords

10.) Claim: top CPC of $45.51

1.4% of keywords

11.) Conference Call: top CPC of $42.05

.9% of keywords

12.) Trading: top CPC of $33.19

.8% of keywords

13.) Software: top CPC of $35.29

.8% of keywords

14.) Recovery: top CPC of $42.03

.7% of keywords

15.) Transfer: top CPC of $29.86

.6% of keywords

16.) Gas/Electricty: top CPC of $54.62

.6% of keywords

17.) Classes: top CPC of $35.04

.5% of keywords

18.) Rehab: top CPC of $33.59

.5% of keywords

19.) Treatment: top CPC of $37.18

.4% of keywords

20.) Cord Blood: top CPC of $27.8

.4% of keywords

Turns out you’re worth a lot:

96% of Google’s revenue comes from online ads

$38.6 billion[3]

More than Panama’s GDP, and the 31 poorest countries in the world combined.

Or a third of all advertising revenue online.[3]

How Twitter Sells You:

The average Twitter user follows 5 or more brands.[4]

With Twitter mobile users likely to follow 11 or more brands.

With $316.9 million in revenue

($269 million in ad revenue, 85% of total)

Mobile users are 53% likelier to recall seeing an ad on Twitter than the average Twitter user.

How do you use Twitter?

You use Twitter for entertainment: $.63 per user

You use Twitter in search of deals, clicking on ads:$3.16

(based on revenue/active users)

With Chinese ads leading the way:

[twitter users by location][5]

China: 35.5 million

India: 33 million

U.S.: 22.9 million

Brazil: 19.6 million

Mexico: 11.7 million

With 77% of monthly active users coming from outside the U.S.

(Even though the Chinese government has blocked Twitter!)

With Twitter earning $200,000 per promoted trend:

Such as :

[from March 2013][6]

(3/8) #TheNextBigThing (Samsung)

(3/9) #TheBible (History Channel)

(3/11) #FeedTheBeat(Taco Bell)

(3/13) #BurtWonderstone (Warner Brothers)

(3/14) #501s (Levi’s)

(3/15) #TheCallMovie(Sony Pictures)

(3/16) #3dollarsub(Subway)

(3/18) #BatesMotel(A&E)

(3/19) #TheHobbit(The Hobbit Movie)

(3/20) #HotNSpicy(McDonald’s)

(3/21) #BracketBusters(University of Pheonix)

(3/20) #NickyFlash(AT&T)

(3/23) #RallyCry(Capital One)

(3/25) #Blackberry10 (Blackberry)

(3/26) #ItsNotComplicated (AT&T)

(3/27) #NYIAS (Toyota)

(3/28) #TheHost(Twilight Movie)

(3/29) #GiJoeRealiation(movie)

(3/30) #OrphanBlack(BBC America)

(3/31) #TheWalkingDead(AMC)

Adding up to $5.2 million that month in the U.S. alone.[8]

How Facebook Sells You:

Facebook has the largest database of personal information ever compiled.

With 1 billion Facebook profiles, a vast number of engaged users in a social graph becomes a real asset.[11]

If Facebook users were citizens of Facebook nation.

Facebook would be the 3rd most populous country in the world

After China, and India.[9]

88% of Facebook’s revenue is from ads

But Facebook is losing out on the ad’s game:

With marketing referrals from Facebook dropping 20% in 2013.[10]

While Pinterest and Twitter jumped substantially.

But Facebook makes money as a payment provider.

Facebook Credits, used to purchase virtual goods (like Farmville) [10]

Were 18% of Q1 profit in 2012: or $200 million[10]

With marketing targeted by free services, and data mining companies.

Building profiles of internet and spending behavior, as well as interests.

Acxiom Corp. is a “database marketing” corporation

– 23,000 servers in Conway, Arkansas

– Holds 1,500 data points on 500 million online consumers worldwide

– Reviews 50 trillion data “transactions” yearly

– Consumer rankings

PersonicX

– Categorizes consumers into

– 70 clusters, and

– 21 life stages

– You aren’t a number, you’re a pithy phrase, such as:

– Early Parents

– First Digs

– Collegiate Crowd

– Young Workboots

– Rolling Stones

– Married Sophisticates

– Children First

– Career Building

– Spouses & Houses

– Outward Bound

– Truckin’ & Stylin’

– Home Cooking

– First Mortgage

– Resolute Renters

– Mobile Mixers

– Cartoons & Carpools

– Cluster 62 Kids & Rent

– Urban Scramble

– Pennywise Mortgagees

– Resilient Renters

– Shooting Stars

– Hard Chargers

– Dynamic Duos

– Savvy Singles

– Kids & Clout

– Tots & Toys

– Country Comfort

– Soccer & SUVs

– City Mixers

– Solo and Stable

– Modest Wages

– Rural Parents

– Metro Parents

– Rural Rovers

– Summit Estates

– Skyboxes & Suburbans

– Lavish Lifestyles

– Solid Single Parents

– Apple Pie Families

– Midtown Minivanners

– Farmland Families

– Country Single

– Fun & Games

– Mid Americana

– Metro Mix

– Urban Tenants

– Established Elite

– Corporate Clout

– Career-Centered Singles

– Country Ways

– Acred Couples

– Work & Causes

– Community Singles

– Humble Homes

– Downtown Dwellers

– Pennywise Proprietors

– The Great Outdoors

– Rural Retirement

– Still Truckin’

– Sitting Pretty

– Full Steaming

– Platinum Oldies

– Clubs & Causes

– Suburban Seniors

– Raisin’ Grandkids

– Devoted Duos

– Family Matters

– Rural Everlasting

– Thrifty Elders

– Timeless Elders

And Rubicon, a competitor:

Crafting ads that 97% of internet users deal with in a month.

The Internet offers an unparalleled opportunity to monitor and mold user experience, pulling you towards purchases. If a product is free, you’re probably the product.

Citations: