Amber Ready, Inc. has decided to go with Podesta Group as their agency of record. The public relations company will be covering all media relations for the organization and is going to work on a campaign to help promote Amber Ready`s cell phone technology designed to help protect children.

About 1.3 million children go missing every year and around 800,000 of those are reported to authorities. Fast action means everything in bringing these children home safely, but valuable time is spent on each case trying to gather the necessary information. Parents, upset and struggling, have to find a recent photo and answer numerous questions by police just to be able to issue a missing persons alert. The ability to issue an Amber Alert immediately is key in resolving many of these cases.

Amber Ready has developed a technology that allows parents to keep the information that could mean the difference between their child being found alive or a bad outcome right on their cell phone. The wireless technology will help police file reports and set up Amber Alerts faster.

“Working with AMBER Ready to help inspire nationwide support for their innovative child safety solution should prove to be very exciting and gratifying,” stated Ed Rothschild, a Principle of the Podesta Group. “We are very pleased to have been selected to oversee this important assignment and expect that our multi-pronged approach to boosting awareness of AMBER Ready will ultimately aid in the safe return of abducted or missing kids.”

Podesta Group, a Washington DC based public relations firm, has previously worked with clients such as Google, National Confectioners Association, Wal-mart and Genzyme, among others.