Vandals with an adolescent sense of humor strike SSF's 'Industrial City' sign

The "Industrial City" sign on San Bruno Mountain was vandalized Friday. The "Industrial City" sign on San Bruno Mountain was vandalized Friday. Photo: FREDERIC LARSON Photo: FREDERIC LARSON Image 1 of / 3 Caption Close Vandals with an adolescent sense of humor strike SSF's 'Industrial City' sign 1 / 3 Back to Gallery

Presumably, South San Francisco police have put out an all points bulletin for Beavis and Butt-Head.

Early Friday, sophomoric vandals repainted part of the iconic "South San Francisco Industrial City" sign, which greets northbound travelers on Highway 101 with giant white letters similar to the "Hollywood" sign in Los Angeles. They altered the "C" to make the sign read "Industrial Tity."

"Tity" is not a real word, of course. Obviously they were approximating a well-known slang term often frequently followed by the word "bar."

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The caper required planning, a lot of white (and maybe green) paint and strong backs to haul it up a mountainside. Each of the concrete letters, on a steep slope of San Bruno Mountain overlooking South San Francisco, is about 60 feet long and several feet wide.

The sign dates back to 1923, with the permanent version created six years later. It was erected by the city Chamber of Commerce as sort of a welcome mat for business and industry. The landmark is listed on the National Register of Historic Places.