The competition for least self-aware Democrat is a stiff one, to be sure, but it appears that Beto O’Rourke is quickly emerging as the frontrunner. Evidently the merciless mockery he experienced when he Instagrammed his dental appointment didn’t make him feel enough shame, because here’s what he’s up to today:

Beto is livestreaming his haircut pic.twitter.com/xAuBtC7BWe — Joe Perticone (@JoePerticone) May 15, 2019

Please God tell me this is real. https://t.co/T1FwF0Hw6W — Brandon Morse (@TheBrandonMorse) May 15, 2019

You know it is:

.@BetoORourke currently livestreaming haircut in El Paso pic.twitter.com/NfRAp5Zn4B — Patrick Svitek (@PatrickSvitek) May 15, 2019

Here’s the link if you want to get the full experience.

We’d almost forgotten just how hip and cool he was. Almost.

It’s like Dukakis tank every single day with him https://t.co/eJmmeu9Cfz — Jon Levine (@LevineJonathan) May 15, 2019

WTF are we doing Bro ? pic.twitter.com/Yx67DhK7UL — Thicky Ricardo (@MsSmartie2u) May 15, 2019

"Beto, you have been accused of running a vanity campaign. What do you say to that?" "Let's live-stream my haircut!" https://t.co/0DsjyQ5yVh — Gabriel Malor (@gabrielmalor) May 15, 2019

TBH, this is a bigger mistake than debuting in Vanity Fair. https://t.co/aVtm04ZMl9 — Amy Curtis (@RantyAmyCurtis) May 15, 2019

This is really happening Guys I think Beto's campaign is turning into a cry for help. We're all gonna feel bad when he drops a toaster in the tub with him in his Ames hotel room. https://t.co/7ytAjMuaak — Comfortably Smug (@ComfortablySmug) May 15, 2019

The internet was a mistake https://t.co/DIRyyuECKX — Siraj Hashmi (@SirajAHashmi) May 15, 2019

It has that in common with Beto’s career, then.

The only thing that unites America is our joy of kicking Beto when he's down. Stay down, furry. It's over. — Comfortably Smug (@ComfortablySmug) May 15, 2019

He should just stop now before it gets even worse.