A shopkeeper says he has been branded racist because his shop sells only British-themed products.

The novelty gift shop called 'Really British' caused a stir when owner Chris Ostwald displayed his British flags on the opening day two weeks ago.

The shop has been criticised by passers-by and in online forums for selling Union flag socks, chair and telephones.

One Spanish shop assistant says she left after just one day because of the constant "snide remarks" she received.

But Chris says he opened the shop in Muswell Hill, north west London, to celebrate Britishness and it not a meant to be political or pro-Brexit.

The idea is just to promote British goods. After the referendum it felt like we were very concerned about losing our European identity, so maybe we should celebrate our Britishness and try and get it back again. It's about products not politics. Chris Ostwald

Chris says yesterday was the worst day of confrontation since the store, which he describes as an upmarket souvenir shop, opened on November 26.

I've had three workers who have had to leave already because it's been too much, people have been quite aggressive, it's shocking. It's political correctness gone made, my shop doesn't exclude anyone and Britain as a country doesn't exclude anyone, that's why people want to come here from all over the world. There seems to be this really strong shame in this country of being British. A lot of people like getting offended on other people's behalf. The only people coming in and getting offended are British people. Chris Ostwald

Muswell Hill residents complained the use of the world British excludes those from other ethnic backgrounds.

Michael Wright wrote on Facebook group 'Muswell Hill and Friends':

Chris, while I applaud you setting up a business in Muswell Hill and employing local people I'm curious as to why you decided to call your shop 'Really British,' besides the obvious point that you will sell British made goods? Like many people I live in London because of its international nature, and for me personally having a big sign on the Broadway saying 'Really British' makes me feel you're implying that other local businesses in the area are therefore somehow 'not really British'. Some will no doubt say I'm over-sensitive but I can't help thinking that given the recent divisive referendum and the current political climate you might have chosen a more inclusive name in 2016. Michael Wright

Chris also sells furniture including a Scottish chest of draws made from Africa mahogany and a selection of English mustard and pickles.