Playboy magazine is bringing back naked models, one year after its pledge to ban nudity.

The publication announced with great fanfare a year ago that it was banning all photos of naked women in a bid to attract more mainstream readers and advertisers.

That policy has apparently failed, with the announcement on Monday that next month's issue will feature topless "Playmate" Elizabeth Elam as Miss March 2017 alongside the headline: “Naked is normal.”