DETROIT, MI - La Feria, a Spanish tapas restaurant concept soon to be a reality, has won the 2012 Hatch Detroit retail contest. That means its trio of founders, including Elias Khalil, Pilar Baron Hidalgo and Naomi Khalil, will have $50,000 more to open an already planned location at 4130 Cass Ave. in Midtown.

Last night the retail venture had about a dozen or so supporters wearing red "La Feria" T-shirts at a "Hatch Off" event, and clearly they were able to garner enough votes on the web to take home the prize money.

Their closet competitors include Detroit River Sports, Detroit Vegan Soul Café and Rock City Pies. These finalists were thinned from a pool of 10 retail concepts, which were ultimately pulled from a stack of about 250 business plans.

If you enjoy one of the other finalists' concepts, don't fret – they all plan to either pursue a permanent retail location or at least stay in operation.

Hatch Detroit was founded as a non-profit organization last year by Nick Gorga and Ted Balowski. This year, Comerica Bank agreed to fully sponsor the contest.