BitTorrent has entered the streaming fray with BitTorrent Now, a relaunch of its BitTorrent Bundle platform. The new BitTorrent Now apps provide free, ad-supported streaming of video and music. BitTorrent Now streaming is available today on Android and on the web, with Apple versions coming soon. The company says it's the first big refresh of its three-year-old bundle platform since it allowed artists to set a price for downloads with “paygates” in 2014, in an initiative led by Thom Yorke’s Tomorrow’s Modern Boxes digital release.

BitTorrent touts the revenue model for its ad-supported streaming service as more artist-friendly than the competition, with creators keeping 70% of streaming ad revenue after administrative costs. In connection with the launch, BitTorrent has partnered for new releases available today from Caleb Groh, Caveman, and Kyiki. The app also includes dedicated music/video channels from iHeartComix, Fool’s Gold Records, Oscilloscope Labs, Letter Racer, Soulection, Atom Factory, Factory25, and more.