Today’s gaming industry is dominated by centralized business models that greatly limit the prospect of innovation. Gamers and gaming publishers are the only two players on the field and the publishers generally have the upper hand. While they need to listen to the demands of gamers in order to sell games, the flow of cash can always be followed from gamers to large gaming companies.

Swapping this model for a more decentralized one is going to change that. Overwolf CEO Uri Marchand agrees, saying, “The emergence of token economies and blockchain technology will have a great impact on gaming.”

He’s right, and Overwolf’s partner BUFF is the one using blockchain to bring that more decentralized approach to the gaming industry. “Overwolf are very pleased to be partnering with BUFF,” says Marchand. “By joining with BUFF’s project, we are taking a step towards incorporating these new technologies into our own service and ensuring that our fans are able to enjoy cutting edge developments in the gaming sphere.”

BUFF is upending the status quo by rewarding gamers with BUFF coins just for doing what they love best — gaming. These tokens are allotted by gamers through in-game progress and achievements like kill streaks, winning matches or just spending a certain amount of time playing a BUFF-integrated game.

Those coins can then be spent by gamers to purchase virtual goods across multiple gaming brands, but they can also be traded with other BUFF users and converted into other currencies. This process is putting some more leverage into the hands of gamers while providing game publishers with a new revenue stream and even creating new opportunity for individuals to trade in virtual products.

Partnering with Overwolf plays a huge role in the realization of this vision, introducing BUFF to Overwolf’s community of 15 million active users monthly through its more than 200 apps in its free appstore.

“BUFF’s partnership with Overwolf represents the next big step for the gaming world,” says BUFF CEO Elay De Beer. “By integrating Overwolf’s massively influential software into our platform, we can start to move forward with a fully decentralized and community-based loyalty scheme for gamers. This partnership is the start of a network that we will continue to develop, as we further advance the BUFF platform.”

Say goodbye to the old ways of doing things, gamers. BUFF is here.