Recruitment

We spent around 3 months in data collection and verification to be able to reach as many Escape Rooms as possible.

We manually searched through Google with queries like Escape Room + City, and also used various Facebook Business groups and used a market research tool called Ahrefs to collect a list of 3342 Escape Rooms globally. We contacted the rooms via cold email outreach.

In the last week the survey was live, we also shared the survey in a few Facebook Groups like Escape Room Enthusiasts, Escape Front, Escape Room Startups and Escape Room Business Discussions. A total of 223 responses were received through these efforts.

Survey respondents were told that, apart from a few mandatory questions, they could skip any question they wanted to and also remain anonymous if they wished.

In keeping with best practices, we had to delete 16 responses due to extreme outliers or nonsense responses, speed runs and incomplete or contradictory data. So finally, we had 206 respondents. We also deleted some specific responses from business owners, whom we felt did not interpret the questions in the right manner. Modafinil

Some of respondents got back to us, suggesting their opinion on certain topics in the survey, and we will surely keep their advice in mind during the next run of this survey, at the end of this year.