Not every company has the opportunity to meaningfully and directly impact individuals in a way that makes their lives tangibly better. Lots of companies believe that through a series of semi-connected transactions they are improving something or inventing something new and, in that moment, they are making someone’s life better. Other companies subscribe to the philosophy that through making their company a success they are improving the lives of the people who work there by providing a steady paycheck and benefits. Much of that sentiment is what makes building a company, really, any company at all, a justifiable effort. Otherwise, we’d all be working for riskless giant enterprises or the government.

But occasionally companies are born that get to tackle something different, something that transcends the usual beliefs about capitalism and the economy, and something that has the chance to create new opportunities for millions. That is what we’re building at Zaarly.

We are building something that could quite literally create a new economy and transform lives by connecting people. We work for those people. If we do our job well, we’ll create something that matters as much to them as it does to us, and all of our lives will be better for it.

We have an opportunity that is rare. Let’s make the most of it together.

Bo Fishback