The Infinite Brief

In the lawsuit the group writes that the state law “imposes unprecedented and unduly burdensome restrictions on ISPs’, and only ISPs’, protected speech,” while imposing no requirements on other companies that deliver services over the Internet.

The law allegedly violates the First Amendment because it “limits ISPs from advertising or marketing non-communications-related services to their customers; and prohibits ISPs from offering price discounts, rewards in loyalty programs, or other cost-saving benefits in exchange for a customer’s consent to use their personal information,” the lawsuit claims.

The Maine law was signed by Democratic Gov. Janet Mills in June 2019 and is scheduled to take effect on July 1, 2020.