Skittles is finding out the hard way that in the eyes of today’s Perpetually Offended, there’s just no winning.

The original “taste the rainbow,” decided to honor LGBT Pride Month the best way they knew how – by giving up their trademark color riot in favor of “the only rainbow that matters.”And that attempt at selflessness is getting them labeled “racist” for their trouble.

It all started when Skittles announced their attempt to celebrate Pride Month, traditionally celebrated in June by members of the LGBT community and their supporters. The company declared their traditionally colorful candies and its wrapping would go colorless, in an effort to recognize the importance of gay pride.

Pure white, LGBT Pride-supporting Skittles.



They are indeed all white in the pack!#ThumbsUp pic.twitter.com/Z18cmAhjZ3 — Duke of Croydon (@minothebull) May 28, 2017

“During Pride, only one rainbow matters. So we’re giving up ours to show our support,” Skittles said in a message printed on their now temporarily bland packaging.

In response, more than a few folks – namely those with Twitter accounts – blasted Skittles for supporting “white supremacy” with their all-white candy.

Also do white Skittles feel a little racist to anyone? — Esther R (@polyeaster) June 14, 2017

using the LGBT committee as a cover to practice racism in plain sight.. why couldn't it have been white AND black skittles? 🤔 https://t.co/vK6dcH4JUS — Oh-Knee 🖤 (@onlyonyiii) March 31, 2017

Got them white power skittles pic.twitter.com/mMx7KnRMT4 — B O N Z I (@BonziDotEXE) May 13, 2017

Skittles shows everyone is equal.



...by making a bag of white skittles...



😶 https://t.co/7BRv17ECuU — Benjamin YoungSavage (@benjancewicz) March 31, 2017

skittles are definitely racist but lgblt friendly — Steve cox (@Steveco38009930) June 16, 2017

Idk if it's just me but white skittles feel racist/colorist ha like it's having an anti-diversity effect rather than solidarity https://t.co/1omEnpJbP6 — x (@unicorntampon) May 7, 2017

You fucking white supremacist those skittles are racist 😤 — Thomas Brehm (@thomas_brehm) May 4, 2017

You just can’t win for losing, these days.