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A smooth Spanish accent and a wooden surfboard on a shelf in his office on Toronto’s King Street West hint at Diego Casco’s origins. Otherwise, the Costa Rican graphic designer might be from anywhere.

But after running his own design and communications company for the past 12 years and “just wanting to blend in” with the general business community, Mr. Casco is ready to be counted as part of a new group of educated, Latin American entrepreneurs making waves in Canada.

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“We’re not too many but we’re slowly starting to show ourselves,” he says.

“The Canadian business community is not aware that there is an up and coming Generation Ñ — entrepreneurs and professionals from Latin America starting to do their own thing.”

It’s a coming out of sorts for the group that has been calling themselves Generation Ñ, after the letter in the Spanish alphabet (pronounced en-ye). Unlike the generation of Latin American immigrants before them, they are younger, more educated, bilingual and business-savvy.