As impossible as it may seem today, Coca-Cola did not originally intend to sell its products in bottles . In fact, Asa Candler, president of Coca-Cola in the late 19th and early 20th centuries, assumed his drink would only be popular in spring and summer, and his business with soda fountains was lucrative enough that a bottling venture did not appeal to him. The first man to bottle Coca-Cola did so without the permission of the company—in...