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TORONTO – Amazon Canada has opened up its closet, and it’s full of designer jeans and Nike runners.

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Best Buy Canada is making a move into marketplace-style selling, aiming to out-muscle its giant Amazon rival in possibly the only way it can — by offering up its 192 bricks-and-mortar storefronts for other retailers to use.

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The online retail giant will begin selling apparel and footwear to its Canadian customers on Thursday, one of the few categories Amazon.ca had yet to introduce since debuting in this country as an online bookseller in 2002.

In the past two years the Seattle-based company has stepped up its selection of products significantly as Hudson’s Bay, Canadian Tire and Best Buy began to penetrate the digital space more aggressively. In the past year, Amazon.ca has more than doubled the number of discrete items for sale to 100 million.

The Amazon.ca clothing shop makes its debut selling 1.5 million items for men women and children, and features a range of well-known brands, from True Religion to Puma.