Want a Lyft? That'll be $9 billion.

That's the quote for the company, not Prime Time pricing for a single ride. According to a recent report from Recode, Lyft was allegedly pushing a $9 billion asking price in potential buyout talks with one of its investors, General Motors.

Lyft also allegedly solicited competing offers from various other tech bigwigs, including Microsoft, Alphabet, and even the company's chief competitor in the mobile ride-hailing space, Uber. Nobody seemed interested in trying to push higher, and even Lyft allegedly had to scale back its asking price to keep talks going among potential buyersa fact the company denies.

That said, sources speaking to Bloomberg indicate that Uber might have been interested in a purchase, which would have certainly given the company an even bigger market share in the space than it already has. Uber completed its one billionth ride on Christmas Eve of 2015, then surged forward to two billion rides by July, according to a Facebook post from CEO Travis Kalanick.

Lyft hasn't announced any billion-ride milestones, but the company did recently indicate that it had a record July with 13.9 million rides booked (up 12 percent from June) and more than three million monthly active passengers.

"Lyft attracted the largest number of new passengers and drivers in a single month, as well as the highest number of active passengers and drivers since inception," reads a Lyft investor document leaked to Recode.

Related Lyft Carpool Runs Out of Gas

These figures didn't seem to do much for Uber's valuation of the service, however. According to Bloomberg, Uber was allegedly unwilling to go any higher than $2 billion for Lyft. Even if Lyft was willing to play with that lower amount, Uber executives were skeptical that an acquisition would survive U.S. antitrust laws.

Of course, Uber's alleged figure could also just be Uber trying to stick it to Lyft with a "leaked" estimate of how much it perceives the company is wortha tactical move designed to make Uber look bigger and better. A $500 million investment from General Motors earlier this year gave Lyft a valuation of around $5.5 billion.

Further Reading

Mobile App Reviews