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Su:m 37, a mid-luxury skincare and base makeup brand from Korean chaebol (super-conglomerate) LG (yes, the people who make phones, too), recently released a new sleeping pack in their Water-full line.

I usually don’t go diving after new products while having almost zero information about them since my skin is typically so oily and troubled (although able to tolerate most ingredients used in quality skincare products after the tricky water-soluble cleansing step), but sleeping packs are a different story. Since they’re used at night as the final step in one’s routine (well, other than spot treatments), I slap whatever on as a sleeping pack. Super rich cream meant for 60-year-olds with dry skin? Why not. Experimental gel that could flood the Sahara? Sure, let’s try it. I mean, if I wake up an oily mess in the morning, I’ll just wash my face and wear a light cream during the day, no crisis.

Also, let’s be real, packaging. OMG. The heavy glass jar. The lid so shiny I can’t take a decent photo of it. The magnetized spatula that lives on top like a jaunty feather in my skincare cap–it’s total skincaretainment and I LOVE IT.

My jar arrived Friday from 11ST (without a Su:m 37 product box, but sealed–EEEP! not sure if the seller or 11ST’s international shipping department made that decision). I bought from the raonpartners listing for 46,800 won ($41.16) plus 2,500 won for domestic delivery. I was charged just a bit for international lightning-fast EMS shipping because I used a 30,000 international EMS shipping coupon that 11ST offers new account-holders. Check out Snow White and the Asian Pear’s post on how to shop on 11ST and use that dead useful coupon.

In total, I spent about $45 on this sleeping pack including shipping, which is a bit less than one would spend buying it elsewhere, I suspect. At this point, few shops offer the product, which is why I certainly needed to use 11ST. Since placing my order, one full-size jar seller and some sellers offering samples have popped up on eBay and there’s an Amazon listing, but this doesn’t seem to have hit the major international sellers’ offerings just yet.

My first impression is…that this is a sleeping pack. It’s a sleeping pack that smells good (a bit more subtle than the Laneige pack), has an interestingly watery but robust feel on my skin, and doesn’t seem to leave my skin overly oily in the morning.

And yet it’s not like I woke up the morning after I used this and broke into song with my two cats accompanying me like a Disney cartoon chorus of forest critters. My skin felt good, but not profoundly transformed. That may be because I did a truly savage chemical peel a few days ago and nothing short of Laneige’s Multiberry Yogurt Repair Pack is going to overcome the destruction in a noticeable way.

So this seems like a good product, but I want to test it more (a lot more) before leading you into shopping temptation. Unless you’re already there and just reading this to see the ingredients. ahahaha I hope to compare this to the kbeauty staple Laneige Water Sleeping Pack in a future post after a lot of testing.

One place I can already see a difference in the two sleeping packs would be the ingredient list length. The U.S. version of the Laneige pack (sold at Target–the 2015 Korean version has better and more ingredients for some reason) has about 50 ingredients while the Su:m 37 pack has 150. That’s right, 150 ingredients. How do I know the exact number?

Because I’m the winner that thought it would be a good idea to translate them. ahahah kill me

For the sake of translation transparency (since Korean is my fifth-best language lol) I’ll provide the Korean list that I worked with (taken from the Su:m 37 paper insert), the English translation of that list in the order provided, and then the English list in alphabetical order.

As I explained in “South Korean vs. U.S. Cosmetic Ingredient List Order Differences,” kbeauty ingredient lists that aren’t specifically reordered to comply with U.S. FDA regulations can’t be expected to always follow the most–>least order than one expects due to a legal difference concerning compounds (think multi-ingredient compound-cocktails moving up the list due to importance being put more on the concentration of the cocktail in the whole product rather than on the concentration of the cocktail’s individual ingredients). For that reason, I like to view the ingredients from a few different perspectives so I don’t end up analyzing the list incorrectly.

Korean list

정제수, 글리세린, 디프로필렌글라이콜, 사이클로펜타실록산, 네오펜틸글라이콜디카프레이트, 1,2-핵산디올, 디메치콘, 스쿠알란, 이소도데칸, 피이지/피피지-17/6코폴리머, 세테아릴알코올, 글리세릴스테아레이트, 트리에칠헥사노인, 판테놀, 락토바실러스/배즙발효여과물, 효모/보리씨발효여과물, 효모/포도발효추출물, 락토바실러스/고추냉이뿌리발효추출물, 락토바실러스/부레옥잠발효물, 락토바실러스/인삼발효여과물, 락토바실러스/콩발효추출물, 락토바실러스/호밀가루발효물, 붉은누룩곰팡이/쌀발효물, 효모/감자추출물발효여과물, 효모/자일리눔/홍차발효물, 락토바실러스/석류발효추출물, 락토바실러스발효용해물, 락토바실러스/히비스커스꽃발효여과물, 효모발효추출물, 락토바실러스/호박발효추출물, 달맞이꽃씨추출물, 달맞이꽃뿌리추출물, 달맞이꽃추출물, 로즈마리잎추출물, 세이지잎추출물, 눈연꽃추출물, 송이버섯추출물, 차가버섯추출물, 금은화추출물, 라벤더꽃추출물, 로즈힙열매추출물, 감초추출물, 감추출물, 병풀추출물, 복숭아추출물, 비트뿌리추출물, 비파나무잎추출물, 사과추출물, 산뽕나무잎추출물, 살구추출물, 생강추출물, 서양민들레잎추출물, 쇠뜨기추출물, 수박추출물, 파파야열매추출물, 레몬껍질추출물, 토마토추출물, 잎새버섯자실체추출물, 강황추출물, 개다래추출물, 결명자추출물, 고구마추출물, 괄루근추출물, 구기자추출물, 귤껍질추출물, 기장씨추출물, 긴병꽃풀추출물, 길경추출물, 단풍나무잎추출물, 마늘추출물, 마치현추출물, 모과추출물, 무추출물, 무화과추출물, 바나나추출물, 바실잎추출물, 베르가모트잎추출물, 연꽃뿌리추출물, 오이추출물, 왕질경이씨추출물, 원추리꽃추출물, 유자추출물, 으름덩굴추출물, 은행추출물, 참깨추출물, 참미역추출물, 창포추출물, 치커리뿌리추출물, 캐모마일꽃추출물, 팥추출물, 페퍼민트꽃/잎/줄기추출물, 표고버섯추출물, 해송자추출물, 형개추출물, 홍화추출물, 붉은토끼풀꽃추출물, 포도주추출물, 당근추출물, 더덕추출물, 동백나무잎추출물, 라즈베리추출물, 레몬밤추출물, 레몬버베나잎추출물, 순무잎추출물, 시금치추출물, 애엽추출물, 양배추잎추출물, 양파추출물, 어성초추출물, 얼룩조릿대잎추출물, 일본산사나무열매추출물, 자두추출물, 자소엽추출물, 제주이질풀추출물, 지모추출물, 지황추출물, 클루이베르마이세스추출물, 선백리향잎추출물, 말라카이트추출물, 치자추출물, 구주소나무잎오일, 부틸렌글라이콜, 홍차수, 가시대나무수액, 세틸에칠헥사노에이트, 피이지-100스테아레이트, 세틸팔미테이트, 소르비탄올리베이트, 소르비탄팔미테이트, 암모늄아크릴로일디메칠타우레이트/브이피코폴리머, 디메치콘올, 아크릴레이트/C10-30알킬아크릴레이트크로스폴리머, 디메치콘크로스폴리머, 트로메타민, 트리소듐이디티에이, 글리세릴아크릴레이트/아크릴릭애씨드코폴리머, 라벤더오일, 센티드제라늄꽃오일, 베르가모트열매오일, 캐모마일꽃오일, 라임오일, 고수열매오일, 백단향오일, 연필향나무오일, 벤질살리실레이트, 시트랄, 시트로넬올, 리모넨, 제라니올, 리날룰.

English translation of the list

Water, Glycerin, Dipropylene Glycol, Cyclopentasiloxane, Neopentyl Glycol Dicaprate, 1,2-Hexanediol, Dimethicone, Squalane, Isododecane, PEG/PPG-17/6 Copolymer, Cetearyl Alcohol, Glyceryl Stearate, Triethylhexanoin, Panthenol, Lactobacillus/Pear Juice Ferment Filtrate, Saccharomyces/Barley Seed Ferment Filtrate, Saccharomyces/Grape Ferment Extract, Lactobacillus/Wasabia Japonica Root Ferment Extract, Lactobacillus/Water Hyacinth Ferment, Lactobacillus/Ginseng Root Ferment Filtrate, Lactobacillus/Soybean Ferment Extract, Lactobacillus/Rye Flour Ferment, Monascus/Rice Ferment, Saccharomyces/Potato Extract Ferment Filtrate, Saccharomyces/Xylinum/Black Tea Ferment, Lactobacillus/Punica Granatum Fruit Ferment Extract, Lactobacillus Ferment Lysate, Lactobacillus/Hibiscus Sabdariffa Flower Ferment Filtrate, Yeast Ferment Extract, Lactobacillus/Pumpkin Ferment Extract, Oenothera Biennis (Evening Primrose) Seed Extract, Oenothera Biennis (Evening Primrose) Root Extract, Oenothera Biennis (Evening Primrose) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Saussurea Involucrata Extract, Tricholoma Matsutake Extract, Inonotus Obliquus (Mushroom) Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Lavandula Angustifolia (Lavender) Flower Extract, Rosa Canina Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Diospyros Kaki Fruit Extract, Centella Asiatica Extract, Prunus Persica (Peach) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Eriobotrya Japonica Leaf Extract, Malus Domestica Fruit Extract, Morus Bombycis Leaf Extract, Prunus Armeniaca (Apricot) Fruit Extract, Zingiber Officinale (Ginger) Root Extract, Taraxacum Officinale (Dandelion) Leaf Extract, Equisetum Arvense Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Carica Papaya (Papaya) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Solanum Lycopersicum (Tomato) Fruit Extract, Grifola Frondosa Fruiting Body Extract, Curcuma Longa (Turmeric) Root Extract, Actinidia Polygama Fruit Extract, Cassia Obtusifolia Seed Extract, Ipomoea Batatas Root Extract, Trichosanthes Kirilowii Root Extract, Lycium Chinense Fruit Extract, Citrus Unshiu Peel Extract, Panicum Miliaceum (Millet) Seed Extract, Glechoma Hederacea Extract, Platycodon Grandiflorum Root Extract, Acer Palmatum Leaf Extract, Allium Sativum (Garlic) Bulb Extract, Portulaca Oleracea Extract, Chaenomeles Sinensis Fruit Extract, Raphanus Sativus (Radish) Root Extract, Ficus Carica (Fig) Fruit Extract, Musa Sapientum (Banana) Fruit Extract, Ocimum Basilicum (Basil) Leaf Extract, Citrus Aurantium Bergamia (Bergamot) Leaf Extract, Nelumbo Nucifera Root Extract, Cucumis Sativus (Cucumber) Fruit Extract, Plantago Major Seed Extract, Hemerocallis Fulva Flower Extract, Citrus Junos Fruit Extract, Akebia Quinata Extract, Ginkgo Biloba Nut Extract, Sesamum Indicum (Sesame) Seed Extract, Undaria Pinnatifida Extract, Acorus Calamus Root Extract, Cichorium Intybus (Chicory) Root Extract, Anthemis Nobilis Flower Extract, Phaseolus Angularis Seed Extract, Mentha Piperita (Peppermint) Flower/Leaf/Stem Extract, Corthellus Shiitake (Mushroom) Extract, Pinus Koraiensis Seed Extract, Schizonepeta Tenuifolia Extract, Carthamus Tinctorius (Safflower) Flower Extract, Trifolium Pratense (Clover) Flower Extract, Wine Extract, Daucus Carota Sativa (Carrot) Root Extract, Codonopsis Lanceolata Root Extract, Camellia Japonica Leaf Extract, Rubus Idaeus (Raspberry) Fruit Extract, Melissa Officinalis Extract, Lippia Citriodora Leaf Extract, Brassica Rapa (Turnip) Leaf Extract, Spinacia Oleracea (Spinach) Leaf Extract, Artemisia Princeps Leaf Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Allium Cepa (Onion) Bulb Extract, Houttuynia Cordata Extract, Sasa Veitchii Leaf Extract, Crataegus Cuneata Fruit Extract, Prunus Salicina Fruit Extract, Perilla Frutescens Leaf Extract, Geranium Robertianum Extract, Anemarrhena Asphodeloides Root Extract, Rehmannia Chinensis Root Extract, Kluyveromyces Extract, Thymus Vulgaris (Thyme) Leaf Extract, Malachite Extract, Gardenia Florida Fruit Extract, Pinus Sylvestris Leaf Oil, Butylene Glycol, Camellia Sinensis Leaf Water, Bambusa Arundinacea Juice, Cetyl Ethylhexanoate, PEG-100 Stearate, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Dimethiconol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Dimethicone Crosspolymer, Tromethamine, Trisodium EDTA, Glyceryl Acrylate/Acrylic Acid Copolymer, Lavandula Angustifolia (Lavender) Oil, Pelargonium Graveolens Flower Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Anthemis Nobilis Flower Oil, Citrus Aurantifolia (Lime) Oil, Coriandrum Sativum (Coriander) Fruit Oil, Santalum Album (Sandalwood) Oil, Juniperus Virginiana Oil, Benzyl Salicylate, Citral, Citronellol, Limonene, Geraniol, Linalool.

English translation of the list in alphabetical order

1,2-Hexanediol, Acer Palmatum Leaf Extract, Acorus Calamus Root Extract, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Actinidia Polygama Fruit Extract, Akebia Quinata Extract, Allium Cepa (Onion) Bulb Extract, Allium Sativum (Garlic) Bulb Extract, Ammonium Acryloyldimethyltaurate/VP Copolymer, Anemarrhena Asphodeloides Root Extract, Anthemis Nobilis Flower Extract, Anthemis Nobilis Flower Oil, Artemisia Princeps Leaf Extract, Bambusa Arundinacea Juice, Benzyl Salicylate, Beta Vulgaris (Beet) Root Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Brassica Rapa (Turnip) Leaf Extract, Butylene Glycol, Camellia Japonica Leaf Extract, Camellia Sinensis Leaf Water, Carica Papaya (Papaya) Fruit Extract, Carthamus Tinctorius (Safflower) Flower Extract, Cassia Obtusifolia Seed Extract, Centella Asiatica Extract, Cetearyl Alcohol, Cetyl Ethylhexanoate, Cetyl Palmitate, Chaenomeles Sinensis Fruit Extract, Cichorium Intybus (Chicory) Root Extract, Citral, Citronellol, Citrullus Lanatus (Watermelon) Fruit Extract, Citrus Aurantifolia (Lime) Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Aurantium Bergamia (Bergamot) Leaf Extract, Citrus Junos Fruit Extract, Citrus Limon (Lemon) Peel Extract, Citrus Unshiu Peel Extract, Codonopsis Lanceolata Root Extract, Coriandrum Sativum (Coriander) Fruit Oil, Corthellus Shiitake (Mushroom) Extract, Crataegus Cuneata Fruit Extract, Cucumis Sativus (Cucumber) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Cyclopentasiloxane, Daucus Carota Sativa (Carrot) Root Extract, Dimethicone, Dimethicone Crosspolymer, Dimethiconol, Diospyros Kaki Fruit Extract, Dipropylene Glycol, Equisetum Arvense Extract, Eriobotrya Japonica Leaf Extract, Ficus Carica (Fig) Fruit Extract, Gardenia Florida Fruit Extract, Geraniol, Geranium Robertianum Extract, Ginkgo Biloba Nut Extract, Glechoma Hederacea Extract, Glycerin, Glyceryl Acrylate/Acrylic Acid Copolymer, Glyceryl Stearate, Glycyrrhiza Glabra (Licorice) Root Extract, Grifola Frondosa Fruiting Body Extract, Hemerocallis Fulva Flower Extract, Houttuynia Cordata Extract, Inonotus Obliquus (Mushroom) Extract, Ipomoea Batatas Root Extract, Isododecane, Juniperus Virginiana Oil, Kluyveromyces Extract, Lactobacillus Ferment Lysate, Lactobacillus/Ginseng Root Ferment Filtrate, Lactobacillus/Hibiscus Sabdariffa Flower Ferment Filtrate, Lactobacillus/Pear Juice Ferment Filtrate, Lactobacillus/Pumpkin Ferment Extract, Lactobacillus/Punica Granatum Fruit Ferment Extract, Lactobacillus/Rye Flour Ferment, Lactobacillus/Soybean Ferment Extract, Lactobacillus/Wasabia Japonica Root Ferment Extract, Lactobacillus/Water Hyacinth Ferment, Lavandula Angustifolia (Lavender) Flower Extract, Lavandula Angustifolia (Lavender) Oil, Limonene, Linalool, Lippia Citriodora Leaf Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Lycium Chinense Fruit Extract, Malachite Extract, Malus Domestica Fruit Extract, Melissa Officinalis Extract, Mentha Piperita (Peppermint) Flower/Leaf/Stem Extract, Monascus/Rice Ferment, Morus Bombycis Leaf Extract, Musa Sapientum (Banana) Fruit Extract, Nelumbo Nucifera Root Extract, Neopentyl Glycol Dicaprate, Ocimum Basilicum (Basil) Leaf Extract, Oenothera Biennis (Evening Primrose) Flower Extract, Oenothera Biennis (Evening Primrose) Root Extract, Oenothera Biennis (Evening Primrose) Seed Extract, PEG-100 Stearate, PEG/PPG-17/6 Copolymer, Panicum Miliaceum (Millet) Seed Extract, Panthenol, Pelargonium Graveolens Flower Oil, Perilla Frutescens Leaf Extract, Phaseolus Angularis Seed Extract, Pinus Koraiensis Seed Extract, Pinus Sylvestris Leaf Oil, Plantago Major Seed Extract, Platycodon Grandiflorum Root Extract, Portulaca Oleracea Extract, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Prunus Salicina Fruit Extract, Raphanus Sativus (Radish) Root Extract, Rehmannia Chinensis Root Extract, Rosa Canina Fruit Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Rubus Idaeus (Raspberry) Fruit Extract, Saccharomyces/Barley Seed Ferment Filtrate, Saccharomyces/Grape Ferment Extract, Saccharomyces/Potato Extract Ferment Filtrate, Saccharomyces/Xylinum/Black Tea Ferment, Salvia Officinalis (Sage) Leaf Extract, Santalum Album (Sandalwood) Oil, Sasa Veitchii Leaf Extract, Saussurea Involucrata Extract, Schizonepeta Tenuifolia Extract, Sesamum Indicum (Sesame) Seed Extract, Solanum Lycopersicum (Tomato) Fruit Extract, Sorbitan Olivate, Sorbitan Palmitate, Spinacia Oleracea (Spinach) Leaf Extract, Squalane, Taraxacum Officinale (Dandelion) Leaf Extract, Thymus Vulgaris (Thyme) Leaf Extract, Tricholoma Matsutake Extract, Trichosanthes Kirilowii Root Extract, Triethylhexanoin, Trifolium Pratense (Clover) Flower Extract, Trisodium EDTA, Tromethamine, Undaria Pinnatifida Extract, Water, Wine Extract, Yeast Ferment Extract, Zingiber Officinale (Ginger) Root Extract.

Ingredient analysis

CosDNA

For an ingredient list this long, the sleeping pack has few triggers. Dimethicone, Squalane, Butylene Glycol, and PEG-100 Stearate rate 1 out of 5 (5 being highest) as potential acne triggers. Cetearyl Alcohol rates 2 out of 5 as both a potential acne trigger and an irritant.

The sleeping pack contains a huge number of ferments and extracts, and my concern when reviewing something like this is getting swept into a skincaretainment frenzy. On account of the difference in Korean and U.S. laws, I have no idea how to even evaluate the relative concentration of the ingredients in this product, let alone how much of any one thing is in the mix.

These 150 ingredients may be doing great things for skin and may exist in concentrations that make them effective, but there’s really no way to know that without testing.

And so…off I go to test this further…

Win this sleeping pack

Since this is a pretty new product and not the cheapest, I picked up an extra jar for a lucky winner–along with a bunch of other hard-to-find/buy and just downright sparkly stuff for a giveaway. It ends 4 September at 12:00am EST, so jump over to the giveaway post and enter to win your own sleeping pack! We can be matchy-matchy!

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