Fnatic has been around since 2004 and is now the leading eSports organization in the world. They also have six professional teams who compete at the highest level in a multitude of games from CS:GO to Dota2. They have close to 6 million followers globally. Newzoo on the other hand, is the leading games market intelligence firm. They provide market trends, financial analysis, revenue projections, consumer insights, data modelling solutions and predictive analytics services across all continents, screen and business models. They work with the top 25 public companies by game revenue globally, indie developers and top global hardware and media companies.

Both companies are in different areas of eSports but have a common understanding of where the future of eSports will go, so they are strategically working together to combine their strengths. They will be mutually benefiting each other in a couple of ways. Fnatic will be “actively supporting Newzoo’s quarterly updated Global Growth of eSports Report and the eSports Audience and Revenue Model behind it. Newzoo will assist Fnatic in sizing and profiling the global and local opportunities for its sponsors and media partners using Newzoo’s eSports consumer research in 27 countries.”