by Praveen Rastogi

With fast and increased dynamic landscape and for marketers to stay at front in competition. Boosting Branding awareness and sales the marketers need to keep up to date with current trends, tech, and strategies.

Here in this blog, I am going to write all top 7 digital marketing trends for 2019:

#1. Content Clusters for improving SEO

With the changes of technology in every second, search engine now works on updated algorithms, instead of favoring keywords they now show preferences for the collection of content around every specific topic.

For example, when a keyword is nicely mentioned in a content for example if you are looking for the best beaches in Australia, you need to mention an appropriate keyword for the same.

Main keyword search that we provide to a search engine for the improved ranking it will boost the performance of the page.

#2. Snack Ads:

It is a short video less than 10 seconds long only. It is mainly for the “Audience Attention Span”. It is created with an abundant video content and developed in much shorter attention for the brand, service, and product to keep a continuous consumer attention.

We can see YouTube as the best example of this. This company is using snack ads, and to keep their audience engagement alive.

#3. Chatbots

Use of “Chatbots” are rising tremendously. And it is expected it will rise 85% more by 2020. This is integrated in your site mainly for the maintaining a healthy interaction between the company and the customer.

It is seen that some are hesitant of integrating chatbots into there customer service because they feel that it will affect their user-experience.

Top aforementioned Facebook messenger received 80% of CTR (Click Through Rate) and also a huge potential.

#4. Blockchain

Today almost every industry uses blockchain, especially for promising future marketing. We can take an example of cryptocurrency who is getting a huge attention for its digital nature, as it is in flow as a digital currency in the market where fiat money is also used.

#5. Transparency

Day by day it is becoming harder to impress and more reluctant to believe the words. It is also due to the abundance of information, reviews etc. are now available to consumers means they get to know on to the shortcoming on the products.

So, in this case, applying an approach for the pure transparency will prove the way to admitting the areas of fault that do not cover including negative feedback.

As there are also encouraging open two-way communication channels with which a better relationship can form & build trust with your consumer.

#6. Mobile Marketing

Today mobile marketing is at its peak, here I am going to share some of the fact relating to mobile marketing:

More than 1.2 billion people are using mobile around the globe. Mobile users are spending an average of 2.8 hours on mobile daily in comparison to 2.4 hours on desktop uses. Approx 88% of the social media time is spent on mobile. 88% of the local business search is done on mobile within 24 hours. 88% of mobile users spent their time on mobile. By 2019, it is expected that 79% of the US advertising spend will be on mobile advertising.

#7. Social Media Influencer

Even though social media influencers is not exactly in trend but it is very important for the growth of digital marketing.

For the branding of products, businessmen are using subtle approach these days. And they prefer to maintain a long-term relationship with influencers.

Concluding Lines

Apply these top digital marketing trends to keep you well ahead of your competition and give your business a kick start, and boost your firm potentially successful year 2019.