"We should get the bad stuff down, but it's also extremely important that people are able to find good information, that when people are feeling isolated, that when they go online, they find a community of hope, not a community of harm," said Anthony House, a senior manager for public policy and communications at Google to a home affairs select committee hearing in the UK.

On top of surfacing these ads, Google is also promising to make counter radicalization videos easier to find on YouTube. Last month, government officials met with top tech companies in Silicon Valley to seek help in fighting ISIS on the digital front. Facebook, for example, has stated that it hopes to use its system of flagging suicidal users to also flag users who show signs of radicalization.