Sustain our planet

Jimmy Joy isn’t only good for your health either... We promote sustainable dietary habits on all levels of the food chain. But don’t worry, we’ll keep it short. One, all our products have a shelf life of 12 months, so there’s zero food waste and minimal material waste. Two, all our ingredients are vegetarian or plant-based. Three is the number of times our Plenny shakes are more sustainable than the average diet. Yes, three times! That’s pretty good, but we won’t stop improving the way we do things until we’ve made you and our moms totally proud.