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The flashy brand of feminism practiced by Beyoncé, Taylor Swift and Emma Watson is a fad that will pass like Hollywood’s fervor for environmentalism that flared up in the early 2000s, predicts leading women’s rights academic Andi Zeisler, author of the new book “We Were Feminists Once.”

Zeisler says the singers and the actress are valuable “mouthpieces” for the movement, but she doesn’t think they mark a major step forward.

“Social movements become trends in a way,” Zeisler told Page Six. “Ten years ago, environmentalism was the hot Hollywood trend, and you had George Clooney and everyone else driving a Prius because that was a status symbol, and it was this very conscious way of virtue-signaling: It’s a way of saying, I’m not just a celebrity . . . I feel things, I care about the Earth.”

But that’s not to say today’s “branded feminism” isn’t helpful.

“The tenor of media coverage around feminism won’t last,” added Zeisler, “but that doesn’t mean that people who got invested in it via celebrities — or celebrities themselves who got invested in it — will stop caring.”