If you’re a God-fearing, gay-hating Christian, it can be hard to know where to shop these days. As more and more companies decide that discrimination is bad business, and that coming out as pro-LGBT equality is actually pretty great marketing, the McCulture War is increasingly being won by The Gays.

Which is why the American Family Association has taken it upon themselves to find out for Christians everywhere which companies are deserving of their business. From Americans United:

It’s called the Corporate Religious Liberty Index (CRLI), and it will be compiled based on a short questionnaire (just seven questions) that “seeks to gauge the importance of religious liberty for the nation’s major companies.” The index, the AFA reports, is being compiled “in direct response to the growing threats against religious liberty in the U.S.” “We know that this unique survey and research will inform faithful Americans of which companies support their values and which choose to ignore them,” AFA President Tim Wildmon said in the press release. “And Americans can decide what actions they will take once they learn these facts.”

The AFA did not specify what the seven questions are, but it seems like a fair bet that they’ll have something to do with pizzas, cakes and rainbow-colored chips. Given that their conception of “religious liberty” as it intersects with the private sector seems to be primarily focused on which businesses are okay with rainbows and which aren’t, it’s hard to see them asking about much else. In this respect, the Corporate Religious Liberty Index probably won’t take into account the same things that similar indices highlighting pro-LGBT businesses do. Those rating systems tend to focus less on the aesthetics of how many different artificial colors are in your product and more on whether the companies in question have anti-discrimination policies in place to prevent employees from having their sexual or gender identities affect hiring and firing decisions.

The irony in all of this is that the group’s questionnaire could easily wind up backfiring — both for AFA and for the companies that fill it out in a manner with which AFA approves. After all, pro-equality consumers vote with their dollars, too, and are as if not more likely than committed Christians to care what the American Family Association thinks. One look at the Corporate Religious Liberty Index could be all we need to know about which stores not to do business with.

After all, if you’re keeping a SPLC-designated hate group happy, chances are you aren’t keeping the median American consumer happy.