Spamming is a typical reward given to the websites who indulge into unfair practices and tries to improve the rankings of the website, too much too soon. Besides, the website can be any day black listed by the search engines or penalized by the Google, and it is not easy to lift up those penalties.

If you have searched for SEO expert services online , you would come across various SEO services providers who say they follow white hat SEO. Though, white hat SEO ensures that the SEO expert remain very much into the limits and do not push the boundaries too far, it is no sure shot way to prevent negative effects of over optimization.

It all boils down to the fact that if you have more than required anchor texts etc, you website will suffer the negative effects of over optimization.

Tips to prevent the negative effects of SEO:

No keyword stuffing - Seriously, if you have been around in the world you should know better than to option for keyword stuffing. It makes no sense, down grades the impression of your website in the eyes of online visitors and black lists your website.





There is no deceit in the online world - Search engines can very easily locate any deceit or unfair practices that you have done to promote your website. Besides, the users will themselves be able to identify the same, if your website will show in something else that they have searched for. Google penalizes such websites, and you will only end up doing more harm than good for your business.

No unfair practices for building links - There are no short cuts to increase the back links for your business. Thus, do not buy links in bulk etc. Link building done organically, over a period of time always proves out to be fruitful for the website and business in the long run.

No two URL's for your website- Never make the mistake of having two separate URLs representing your home page. This is applicable for any other home page as well. If you are really stuck with a situation that needs resolving, use canonical forms of URLs for the same.

Be patient- High search engine rankings cannot be achieved over night. It takes time. Thus be patient, give it time and with time you shall be able to achieve high search engine rankings for your website.

Patience is bitter, but its fruit is sweet.