The DAIRY PRIDE Act would force any product that is not the "lacteal secretion” of a cow – products such as soy and almond milk – to be renamed or face punishment from the FDA for “misleading” consumers.



Please tell your senators to oppose this absurd legislation; everyone knows that almond milk doesn’t come from cows who have been fed a lot of almonds!



No one is purchasing plant-based milk, cheese, or yogurt because they’ve been tricked into thinking it’s a cow’s “lacteal secretions.” Consumers are buying plant-based alternatives precisely to avoid consuming dairy!



This is part of a trend of well-funded ag interests attacking their plant-based competition, just like when the American Egg Board tried to keep Hampton Creek’s egg-free Just Mayo off the shelves.



Dairy alternatives continue to become more popular. On the flipside, dairy itself is struggling. Just this fall, the USDA stepped in to buy $20 million worth of cheese that the industry couldn’t sell due to lack of demand. Apparently that wasn’t enough – Big Dairy is now seeking more government help. But this time, they’re targeting the competition.



Tell your senators to oppose the anti-competitive efforts of Big Dairy.



“Almond milk” and “soy milk” are accurate labels. It’s time to put an end to this industry-funded market interference.



For more background on what led to this action, check out our op-ed in the LA Times.