Ofcom needs to make international cricket matches played by the England Team accessible on free-to-air-channels just like it used to be. All they have to do is make England international cricket matches 'Group A' events which means by law it has to be shown for free.

Due to public pressure, Sky agreed to make the Cricket World Cup Final available on Channel 4, this meant live cricket was on free-to-air TV for the first time since 2005. In most countries, the entire world cup was available on free-to-air television, yet only the final was shown here! The "England cricket team" represents England and Wales in international cricket.

As a consequence, in stark contrast to the women’s football World Cup which drew record viewing figures, this has been a World Cup of missed opportunities for cricket in attracting future generations of fans and potential players, as well as meaning people who couldn't afford Sky miss out on watching international cricket.

I grew up on free-to-air cricket and my parents couldn't afford Sky Sports. The next generation shouldn't miss out.