Jessica Seinfeld became an even more famous wife of Jerry Seinfeld after publishing a cookbook, Deceptively Delicious, that offered tips for incorporating vegetables into kids’ meals. While the title made it sound as if Seinfeld wanted parents to trick kids into eating something unknown, she clarified with Parent Dish that was never the intention. It was more about enhanced vegetable marketing.

“There is never a moment when my kids don’t know how important vegetables are. I add purees like I would add milk or sugar. I don’t think of them as anything scandalous or deceptive. I think what’s really deceptive is how food companies market their food as good for people when it’s not. That’s the deception going on in the food world, not making your family’s food better for them. That’s not something I feel bad about.”

This fancying up of vegetables and other healthy foods and placing them in different locations is similar to what one high school in New York did to increase sales of wholesome foods and decrease consumption of sugared milk, desserts and other less desirable items.

The story, featured at the New York Post, illustrates that placing foods at certain points in the line and making some foods more visible while others less conspicuous changes student behavior.

For example, more nutritious foods like broccoli were moved from the middle of the line to the front, increasing purchase of these items by 10-15%.

Renaming food with names like “creamy corn” vs. “corn” increased sales by 27% percent.

And let’s face it, no one likes to wait in line. An express line for those not wanting to purchase dessert and chips doubled the sales of healthy items.

You can visit the New York Post to learn all the tactics employed by the school by clicking on the shaded area of interest.

Photo: PR Photos

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