You are a coward, and that is why GoPro needs to embrace pornography.

Allow me to explain.

We've all had our moments of GoPro weakness. After a three-hour YouTube binge of death-defying stunts captured in glorious fish-eye HD, we find ourselves on Amazon with a $400 camera in our cart and our mouse cursor hovering perilously over the "Place Order" button. Do we dare dream? Do we dare ... fly?

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Of course not. Before I pull that trigger, I always remember that I am, in my heart, deeply boring. And, statistically speaking, so are you, which is why GoPro stock has plummeted in the past year. And it wasn't even wearing a GoPro on its helmet when it made the fall. The problem is that the number of people who are going to parachute from space or ski off a cliff like James Bond escaping a metal-toothed henchman just aren't enough to sustain a business. Most of us need cameras only to record our nephew's 6th birthday party. A kid puking up seven slices of pizza in a bouncy castle is a hazardous situation, sure, but your smartphone's camera is fine for that viral video.

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To dig themselves out of this hole, GoPro has leaned on piss-poor innovation and the timeless money-saving tactic of firing a bunch of people. They've dropped camera models from their product line, and they've fired 7 percent of their workforce, including their CFO. They're placing their bets on a recreational drone, which is pretty optimistic considering that market is totally saturated. One can assume they toyed with the idea of releasing the useful and intuitive video-editing software they've been promising for years, but whoa now, this is not the time for rash action. They need to pivot their company in a new direction, and fast. Luckily for them, there's already an industry out there that is more than willing to lock GoPro in its sticky, musky embrace and save it from becoming an irrelevant fad. Porn.