Bringing together the right kind of people to build and market the right products is a key challenge for any startup. These new team members bring various perspectives, experiences and skill sets to our team and more importantly, they all showed tremendous passion and willingness to learn during our application process.

MARKETING STRATEGY

The presence of experienced specialists in the team will allow us to implement an effective multi-channel marketing campaign to attract wider audiences. When implementing the strategy, we will rely on the experience of team members and their competence in performance, email marketing, social/influencer connections.

ATTRACTION OF USERS WILL BE CARRIED OUT THROUGH THE FOLLOWING CHANNELS:

Affiliate Marketing

Using the accumulated experience and connections of our partners and team members, we will build partnerships with Affiliate networks that will generate leads with the help of their webmasters network.

Email marketing

The main purpose of using email mailings in our strategy is to increase the conversion rate of other marketing channels. We will collect email addresses of potential users and build email communication with users whose ultimate goal is to use convenient exchange platform.

Social Media

We will deploy the company’s representation and support not only in Twitter, Facebook, Medium and Telegram, but also in such thematic communities as: Bitcointalk, Reddit, etc.

Influencer Marketing

We are contacting different influencers and micro-influencers for future collaborations (twitter, making creative youtube videos and some other stuff). Though micro-influencers have far fewer subscribers than their million-plus colleagues, engaging them in the promotion of the product can be more profitable. It turns out that trust and close relationship with the audience is critical for purchasing decisions.

By the way, we’ve uploaded new presentation video about Qvolta:

So much of marketing is still about writing. But there’s also so much more. There is the strategizing, brainstorming, analyzing, iterating.

All-in-all, there’s been tremendous progress building the team and getting ready for the platform launch. This is all just a start and we intend to continue growing the team and building partnerships. More to come on those details, but you should know that we have a motivated and capable team! We don’t have the chance to say this enough, but we truly appreciate each and every member of the Qvolta community. In spite of turbulent market conditions our online communities continued to grow. Our team continues to be optimistic about our opportunities to be successful in the nearest future. We look forward to sharing more notable developments around our project in the weeks to come.

Here’s some statistics from out twitter account:

Twitter stats

Thanks for reading! Your thoughts?

Thanks so much for spending time to take a look at our report. It’s really amazing to have your support. We’d love your thoughts and ideas, too!

Want to share your ideas with our team? Follow and discuss Qvolta’s story in social medias: Telegram, Facebook,Twitter,BitcoinTalk