Despite reports that ZUK will become Lenovo's "flagship online brand," the division told us that it has no part in the merger so far. "No doubt ZUK will keep going (as is) in the future, because (it's) independent of Lenovo group," a spokesperson said. Though backed by Lenovo, ZUK is competing on is own merits in the online space against rivals like Xiaomi and Huawei, both in China and internationally. It recently released its first smartphone, the $280 Cyanogen-OS-equipped Z1.

ZUK will keep going (as is) in the future, because it's independent of Lenovo.

Lenovo didn't say what would happen to the Lenovo Mobile brand, though it seems unlikely it would discard it. The division sells a lot of phones in China, even though it caused Lenovo to lose money last quarter, forcing it to lay off up to 3,200 employees. Once the merger is complete, Lenovo will supposedly offer fewer phones in total, however, with each targeted at specific markets. Given the conflicting reports, we've reached out to the company for more details.