Gawker launched in 2003, but didn’t come into my orbit until three years later during my first year of college. I don’t remember the first Gawker post I read, but the website quickly became one of my daily sources of entertainment and – yes – information.

Now, Gawker is closing up shop after its sale to Univision, which purchased the website’s parent company at a bankruptcy auction earlier this week. The company’s downfall was instigated by a judgment that awarded $140 million to Terry Bollea, who is better known as Hulk Hogan.

Gawker posted secretly recorded video in 2012 of Bollea having sex with a friend’s wife. Tech billionaire Peter Thiel, who Gawker reported as gay in 2007, bankrolled Bollea’s lawsuit as revenge. He openly offered to do the same for other people wronged by Gawker.

A quick Google search will show that the Society of Professional Journalists had an interesting and strained relationship with Gawker during its existence. Last year, the Society stood with the website as it battled a $79,000 bill to fulfill a Public Information Act request. Less than two weeks later, I wrote a post for this blog criticizing Gawker for publicly outing a married man with children for no specific reason.

As the Society’s ethics committee chairperson, I shouldn’t like Gawker. Many of its actions stood in direct opposition to what the Society considers ethical and moral behavior for people in the media. Yet, I rooted for Gawker and that made its missteps all the more painful.

Gawker was bold and brave, but it wasn’t smart enough to save it from itself.

Over the past few months, I gave a lot of thought to what lessons people should take away from Gawker’s legal troubles. Now, I wonder what people should learn from its demise.

Looking back on the events that led to the shuttering of the website, I think the message is that responsible journalism is a good investment.

While people can place blame with Bollea and Thiel for dealing the deadly blow to the website, the truth is that Gawker died from a thousand self-inflicted cuts.

The website shrugged and recoiled time and time again at journalism’s best practices. Time is the only thing that stood in the way of Gawker acting outside the bounds of the law, too.

For example, anyone taking a basic journalism ethics course could see it was an unacceptable act for Gawker to out Thiel in 2007. The post was not illegal, however.

As a jury decided earlier this year, its posting of Bollea’s sex tape in 2012 was illegal. Obviously, posting a sex tape irrelevant to the public is unethical in the eyes of the Society’s Code of Ethics, too.

The bottom line is that Gawker likely would still be publishing next week if it adhered to at least some basic journalistic principles.

Those principles are not meant to make media organizations play it safe. Instead, they’re to show which fights are worth the battle. When journalists follow those principles, the journalism community will rally around their cause. Publishing irrelevant rumors and sex tapes fall outside that realm, however.

This post is not meant to kick Gawker or its employees while they’re down. Instead, it’s to remind other media organizations to use Gawker’s rise and fall as an education. Being bold and brave is not enough. Media organizations need to be responsible, too.

Andrew M. Seaman is the chairperson of the Society’s ethics committee.

Tags: ethics, First Amendment, Gawker, Hulk Hogan, Journalism, Journalism ethics, Law, Lawsuits, Peter Thiel, Privacy, Sex tape, SPJ, Terry Bollea

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