

All this week, articles of Alexander Wangs capsule collection for H&M was buzzing my feed in Facebook, Twitter, Instagram and all other social media networks. OK, people! We understood! It’s cool that you can buy Alexander Wang pieces for a H&M price! I myself love some of Wangs collections, and I am a lucky owner of few Alexander Wang outfits. But that doesn’t mean that I would stay hours in line for the new collection, even though I am a fashion addict!

Anyway, congratulations to the responsible for this marketing campaign strategy! He/she did a great job! They succeeded to gather thousands of people in lines in the stores and even crash the US website 🙂 The way? Well, promote the line for mooonths, invite some famous bloggers/fashion icons to the launching event, make them tweet, blog about it and about “how excited they are to be part of it” and sit back in your chair watching how the lines gets shape! And that’s how the hysteria begins!

I just looked at the collection and honestly, Alexander does better! I honestly wouldn’t pay 200 Euro for any Alexander Wang for HM boots when I know all the world is going to have them. 😀 I would use that same amount for a pair of customized shoes. But then again, that’s me.. And it really looks weird to me that on some tops is written with big letters: THIS IS A ALEXANDER WANG TANK. Isn’t that little bit snobbish?

Don’t forget: Follow fashion, but be different! Fashion is creating something you love, playing with the style, make yourself feel the way you want! Labels are not more important that creativity and style!

With love from Sweden,

An Alexander Wang non-desperate fan,

L