Phil Schiller, senior vice president, Worldwide Marketing, Apple: “In its first decade, the App Store has surpassed all of our wildest expectations — from the innovative apps that developers have dreamed up, to the way customers have made apps part of their daily lives — and this is just the beginning. We could not be more proud of what developers have created and what the next 10 years have in store.”

Marco Arment, developer of Overcast and longtime iOS developer: “Since day one, the App Store has been by far the easiest way for developers to reach the most people with our apps. It eliminated the friction and overhead of setting up our own distribution and payment systems, making development far more accessible to everyone and letting us focus on our true passion: making the best apps we can. Over its 10 years so far, the App Store has developed into the richest, most diverse, and most accessible software ecosystem the world has ever seen.”

Chad Evans, senior vice president, Product Development, Major League Baseball: ”There was an incredible sense of anticipation and excitement the day the App Store launched, and getting to see MLB At Bat listed among the first 500 apps, but we don’t think anyone realized then the immense impact these apps would have on the ways fans experience sports. We feel fortunate to be part of the historic growth of the App Store these last 10 years. It’s exciting to think what opportunities the next 10 will bring as we continue working with Apple to connect fans more closely to their favorite teams and the game of baseball.”