In a major boost ahead of the 2015 season, St Kilda Football Club and Lion Dairy & Drinks (LDD) today announced that Dare Iced Coffee will be the club’s Principal Partner for 2015 and beyond.

The two-year deal – with an option for a third year – will see Dare Iced Coffee become the Saints biggest corporate partner.

CEO Matt Finnis said that having such a strong brand invest in the future direction of the club is significant.

“We are immensely pleased to announce this partnership with Dare Iced Coffee which, like the Saints, is focused on growth, excitement and success,” he said.

“Dare is the number one iced coffee brand in the country. It’s made with real coffee and fresh milk, so - just like St Kilda - it’s the real deal, and a great fit for our club.

“I hope all Saints fans will reach for a Dare next time they want a refreshing coffee kick. They will be supporting a great brand that is strongly backing this great club.”

Become a Saints member TODAY! Click HERE or call 1300 467 246.

LDD Marketing Director, Nicola Richardson, said that Dare Iced Coffee was excited to be joining forces with one of the AFL’s foundation clubs.

“We think it’s a great time to be coming on board with the Saints, with exciting years ahead of the club both on and off the field,” she said.

“Victoria is St Kilda’s heartland, and an important growth market for Dare. This partnership is an opportunity to support an iconic club and drive awareness behind Dare in Victoria and around the country.”

Finnis said that Ledified - Australia's leading LED lights manufacturer - will remain a major partner of the Club in 2015 and acknowledged their long-running support of the Saints.

Today’s Principal Partnership announcement caps off an exciting few months for the Saints including:

Attracting 25,000 members by 25 December for the first time in club history

Arrival of seven exciting new players (including No.1 pick Paddy McCartin, No.21 pick Hugh Goddard and former Swan Tim Membrey)

20 young players re-signing as part of future fest

Signing of Nick Riewoldt to the end of 2016

Re-drafting of the popular Ahmed Saad

Return of favourite son Danny Frawley

Appointment of Jamie Cox as GM – Football Performance

Appointment of Danny Sexton as Director of Coaching and Strategy

Very encouraging player-testing results in pre-season training

A successful pre-season NZ high-performance camp