Why Are Jingles So Effective For Your Ads?

Jingles are as American as Apple Pie – and everyone loves pie. There’s a lot of science behind why we love music and why it gets stuck in our heads (see our ‘request speaking engagement’ page and we’ll put on a clinic for you) but the short of it is, you have no choice but to be fully present and aware to process music. Your entire brain literally lights up in order to process the melody, beat, instruments, lyrics, etc. Combine that with different moments in your life and that’s why you can remember where you were when you heard the Coke jingle for the first time, or the Michael Jackson Pepsi jingle, or The Chevrolet Heartbeat of America jingle, etc. Essentially, combining music with a brand is powerful, which leads us to our next point…

Jingles are effective. So effective they’ve been a staple of advertising for over a century. Jingles are 90 times more effective at generating brand recognition through your neural circuit repetition—which is the same stuff that helped you learn how to speak as a baby.

A jingle that provides a short repetitive rhyme scheme, simple tune, and on-brand message will deliver quality impressions like nothing else can. If you’re considering a custom produced jingle, fill out the contact form at the top of the page and we’ll be in touch soon. Effective jingles are both an art and a science, and we’re ready to get started on yours.