This HDMI cable is beyond words. I have a 27" 720p Westinghouse, but with this cable I get the visual clarity of a 65" 1080p Bravia. I'm pretty sure the cable bumped up my refresh rate to 240hz because my TV now looks more real than real life. For a couple hundred bucks more I could have gotten the 65.6' cable from AudioQuest, but that's a joke compared to this beauty of a 2 footer. Who needs more than 2 feet anyways? It's not like anyone keeps their PS3/BluRay player that far fom their TV. Immediately upon it's arrival, I watched "Superbabies: Baby Geniuses 2," my favorite movie ever, and nearly fell off my couch with the astonishing detail of the babies faces. The black levels on this are so intense they suck all the light in my house into themselves, and the whites and colors are so vivid that I can't handle watching my TV for more than 16 hours lest my eyes burn away. I've heard about people being cheap and buying HDMI cables in the range of $10-$20, and every single one of them that I know has been severely disappointed with the sub-par quality. If you're a cinefile and audiophile, don't settle for less. Buy something that's going to last you and make all your friends envy your high quality picture and sound. $935 really isn't all that much to spend for a cable. Think about it, you could get a laptop, a PS3, and 10 BluRays with that money or you could get the most incredible cable you've ever experienced to make all those things pop out of your TV and speakers immersing you in an escape from reality worthy of a Holodeck. Support Best Buy by buying this cable so that this retailer is around forever to fairly and with our best interests in mind aid us all in our computer issues and retail purchasing!