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Celebrities may have cornered the market on unconventional baby names like Blue Ivy and North West, but a Swiss branding company is offering help to parents seeking unique monikers for newborns — for a significant price.

Erfolgswelle vows to create a brand-new first name — for US$31,000 ($37,300 CAD).

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CEO and owner Marc Hauser said the process works similarly to trademark naming with around 100 hours devoted to its creation and research.

“I think it’s very difficult to create a really fitting name, a name that fits to your family’s background, to your cultural background … that also fits with your sister’s name and your family name,” Hauser said in a phone interview, noting they’ve had inquiries from Pakistan, Singapore, South Korea and the U.S.

“We’re looking for a really nice sound of the name and a good feeling for the name because we’re creating a mythology and a history around the name as well.”