Union minister Mahesh Sharma had earlier hinted that Modi is the "best face" of the campaign.

Its official. Prime Minister Narendra Modi will be the face of Incredible India campaign of the Union Culture and Tourism Ministry.

After much deliberations, a decision has been taken in this regard. Concepts for ad films have also been directed to be submitted in a week's time. Modi will be talking about the significance of different places in those films.

Union Culture and Tourism Minister Mahesh Sharma had earlier hinted that Modi is the "best face" of the campaign but no formal decision was taken back then.

Bollywood actor Aamir Khan was the last brand ambassador for this campaign. However, he was not approached agains for renewal of his contract in the wake of his "leaving India" controversial remark. This ended the contract.

Since then, the names of the suitable candidate for the campaign was being speculated. Bollywood superstar Amitabh Bachchan's name was also being discussed. There were demands to appoint someone apart from Bollywood as the brand ambassador.

However, the finally, the name of Modi has been sealed. The Prime Minister has been touring the world and making efforts to have India's voice heard on international forums and also on one-on-one basis with different countries.

Modi has also been trying to isolate Pakistan by creating a rapport not only with the US, which funds the neighbouring country's defence requirements but also several Islamic countries.