This is a true story: I sent this email around the week we were at the ESPYs. John Skipper, who's the president of ESPN, responded and said, 'This sounds great. Who are we thinking about?' And I said, 'I don't know yet. We just sort of landed on the idea.' And he goes, 'What about a team like the Bears?' I'm from Chicago. I grew up in Highland Park. My best friend, his family, had season tickets to Bears games, and his sister never wanted to go. So I went to every Bears game growing up. I thought, 'Wow, that's a great idea.' There's emotional pain involved. There's physical pain in going through a season and being there — I was there against the 49ers in a championship game when it was 27-below (wind chill) and the Bears got shut out (they lost 28-3 in 1989). You understand the pain. So I called the Bears and explained what we were looking for. That we really wanted to show the story of a section that comes together and is bonded by the emotional investment, the physical investment, that loves the experiences of going to these games, and they find family in one another. Just because people who end up getting season tickets, they hold onto them for years.