WASHINGTON DC (Bywire News) - EOS creator’s Block.one first revealed their plans for a transparent social media platform this summer. Now Block.one says it’s “opening the door” for the Voice community, launching its conventional social channels and website.

Block.one says it is introducing Voice “to bring alignment and transparency to social media,” and that social media is “fundamentally broken and in need of a complete overhaul.”

CEO Brendan Blumer explained in June “current social media platforms are designed to use their users,” taking advantage of “our content, our data, our attention,” all “incredibly valuable things.” Social platforms currently get the reward from all our activity, not the user. Blumer adds:

“By design, they run by auctioning our information to advertisers, pocketing the profit, and flooding our feeds with hidden agendas dictated by the highest bidder. Voice changes that.”

Here’s an excerpt from Blumer at the Voice reveal at Block.one’s Washington DC event on June 1, 2019:

“Our data and attention is harvested into trillion dollar profits for large corps, big tech, banks, and Wall Street interests, while we struggle to protect ourselves against the consequences of having our attention auctioned to anonymous parties, and our personal information traded on the open market. This misalignment of interest between us and the platforms we once trusted continues to increasingly expose us to data profiling, identity theft, cyberbullying, and persuasive misinformation. It’s never been more difficult to know what is real amongst the growing sea of manufactured propaganda intended to manipulate our thoughts and control our behavior.”

Block.one says instead voice will “cultivate,” sharing, discovery, creation, and promotion of content with a self-sustaining, transparent, and secure economy where users will directly benefit.

Voice users will be able to earn Voice Tokens which enable “the utility of attention” and can be used to “elevate” content.

Voice will be built on the EOS Public Blockchain using EOSIO software. As the technology is open source, Block.one says there will be transparency, and no hidden algorithms or interests.

Today, Block.one has begun community building for Voice which it says will provide “trusted interactions while bringing transparency into the entire promotion and advertising system within the platform.” In a statement the company which grew from a massive ICO says:

“Transparency is at the heart of everything we do and as we continue to build Voice, part of that means opening the door for our community. So please join us on this journey.”

It wants to share “first-hand the struggles, the successes and the steps” to creating Voice and launching in Beta on Valentine’s Day, February 14, 2020. And, it’s inviting “involvement, scrutiny and feedback,” at every stage.

In a Voice blog, Block.one says it’s also in the “midst of an ongoing, open conversation with legislators and regulators to make sure Voice is ready for users.”

TWEET

Thus far Block.one’s followers are excited, with some commenting “finally the news…” and others hoping for Block.one to turn Facebook into a MySpace, now a redundant platform.

As well as the development of Voice, Block.one may have some work to do on the EOS blockchain before it hopes to replicate the same billions of interactions Facebook, Instagram, and Twitter, see daily using blockchain.

EOS should be able to handle 4,000 transactions per second (TPS) currently and up to 10,000 with scaling solutions. But, recent network issues have thrown loyal EOS DApp developers into turmoil. Block.one CTO Dan Larimer has published proposals to change governance and the EOS CPU/bandwidth model. To scale Voice into a mainstream social media competitor, it may need these proposals or viable alternatives in play.

(Written by Melanie Kramer, edited by Michael O'Sullivan)

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