by

Facebook Twitter

LFR And Troyer Brands To Remain Intact

A major change is coming in the landscape of Modified chassis production and sales.

LFR owner Rob Fuller confirmed exclusively to RaceDayCT Thursday that LFR and Troyer Race Cars have come together in a merger.

A new company, Troyer Manufacturing, will be formed and focus on manufacturing of cars. Another company created under the merger – Troyer Dirt – will focus on manufacturing and distribution of dirt cars through the Troyer dirt racing customer base. LFR and Troyer Chassis will continue with their individual chassis brands.

“It’s no secret that I have been trying to do something of this magnitude for quite some time now,” Fuller told RaceDayCT. “The timing seemed right, so Billy and I came together and discussed options and put a killer package together.

“I have tried several different avenues for manufacturing recently, and whether it was North Carolina or Canada, the Modifieds never were a priority. Now they are a top priority in every sense of the word. Tommy Baldwin actually called me one day and asked why Billy and I don’t figure out something where we can work together, and it kind of hit me how much sense it made to do this. The move is necessary in today’s market to be successful in all aspects of the sport. We will continue to service both LFR and Troyer dealers with a predetermined dealer structure. Myself and the LFR staff will provide at-track support for all Modified customers.”

Legendary Modified driver Maynard Troyer founded Troyer Race Cars in 1977. Colton began working for Troyer in 1981 when he was 20 years old. Troyer eventually sold the company to Colton in 1998.

“I believe that the timing is right for this,” Colton said. “Rob has proven that he will do an outstanding job taking care of the customers, working to better the product and educate the racer. When we combine that with the team that we have at Troyer and our ability to manufacture the some of the finest race cars and components in the industry, I think this will prove to be a great move for all involved.”

Fuller’s LFR chassis company was started in January 2014. The company quickly asserted itself as a major player in Modified racing.

In 2015 the Mike Smeriglio Racing team with driver Doug Coby team switched to the LFR chassis and went on to win the first of four consecutive series titles for the Fuller created product.

After three consecutive titles with Coby driving an LFR car, Justin Bonsignore – with the M3 Racing team – brought LFR it’s fourth consecutive Whelen Modified Tour title in 2018.

Last year the three top teams in the Whelen Modified Tour standings (Bonsignore, Chase Dowling, Doug Cob) ran LFR cars. Bonsignore completed one of the most successful seasons in the 35 years of Whelen Modified Tour action by winning eight of the 16 points events. Dowling had an eye-popping season in the LFR house car for Rob Fuller Motorsports with a win, nine top-five’s, 13 top-10’s and three poles in 2018.

LFR will distribute both LFR and Troyer products out of a new 7,000-square-foot facility in West Boylston, Mass. that will be equipped to provide engineering and set-up support for teams. LFR will continue distribution of Troyer products through their current Troyer Dealer network.

“We both agree that it is very important to continue to offer the Troyer and LFR as their own brands,” Colton said. “I believe that both the Troyer and LFR customers will benefit in this merger in several ways, between the tech support that will be available to them along with better inventory along with other product availability it seems like a definite win-win.”

Fuller is a former NASCAR Monster Energy Cup Series crew member and the nephew of longtime Whelen Modified Tour stars Jeff Fuller and Rick Fuller.

“Maynard Troyer was my Elvis,” Fuller said. “He was an innovator, designer and a heck of a wheel man. It’s an honor to be involved at this level with his brand and make sure it’s going to be around for a long time to come. My family has been involved with the Modified Series for decades. I might not leave my mark from the cockpit like they did, but I hope when people discuss my legacy someday, they can say that I had some kind of positive impact on the Modified division and its evolution to what it has become today. The best racing in the country.”

Do you enjoy what you’re reading and seeing here at RaceDayCT? Would you like to see continued coverage of New England short track racing? Your support can help ensure that professional coverage of short track racing can continue at RaceDayCT, and you can get some great rewards for that support. Patreon allows readers to make small monthly contributions to RaceDayCT that support the ongoing coverage of short track racing. Your pledge comes with exclusive tiered reward programs for offering that support. For just a $5 a month pledge fans can have access to the weekly Unmuffled podcast. For more information click the link here.



