Sony’s long awaited virtual reality headset, Playstation VR is coming out on October 13.

Back in January, the pre-orders for the VR headset had sold out faster than any other piece of hardware in Sony’s long history.

Now, Best Buy thinks people will be so excited about the launch that the company decided to open its stores very early that day.

“About 350 Best Buy stores across the country will open at 12:01 a.m. ET Oct. 13 so you can buy and experience PlayStation VR.” wrote Shane Kitzman, lead media relations manager for Best Buy in southwest US.

“That means stores will open at 11:01 p.m. Oct. 12 in the Central time zone, 10:01 p.m. Mountain time and 9:01 p.m. for those on the West Coast” he added.

How much does Playstation VR cost?

The PlayStation VR headset retail price is $399

A PlayStation 4 and a PlayStation Camera are needed to use PlayStation VR.

The $599 Oculus Rift, and the $799 HTC Vive are the direct competitors of PlayStation VR. Both systems need high-end computer systems to use.

On its own terms PlayStation headset is the cheapest of these three options.

According to the latest statistics, more than 40 million have been PS4 sold by 2016 in 124 countries and regions around the world. Which potentially can make PlayStation VR the most popular virtual reality headset.

The company has partnered with more than 230 developers to create 50 VR titles for its PS4 console and its upcoming VR headset by the end of this year.