"Fill Your Cart with Color" integrates the introduction of an enhanced and more personalized eBay shopping experience, which now includes a reimagined homepage that's responsive to each user's interests, the company stated in a news release. Leveraging Artificial Intelligence and Machine Learning technology, shoppers receive tailored recommendations across all categories with each new site visit, and an inventory mix that's truly unique to them.



"Individuality and self-expression are at the heart of the eBay brand, delivered through an extraordinary breadth of inventory from around the world," said Karl Isaac, vice president of Global Brand at eBay. "As consumers pursue their passions and reject conformity, both in commerce and culture, 'Fill Your Cart With Color' celebrates the things that truly make people unique, and connects to what people love about eBay, from new and unique items to personalized experiences. Now, more than ever, eBay empowers people to find exactly what they love and express who they are."