The millennial generation has been a game-changing demographic group for both advertisers and marketers. Glued to smart technology, this tech-savvy generation wants information instantaneously. As this group is quickly becoming a large consumer base, advertisers are seeking to tap into their buying potential. This infographic breaks down this generation’s demographics and media viewing habits. If your target audience lies within this age or demographic range, this information is highly relevant to your marketing and advertising efforts. Millennials rely heavily on information finding them, as opposed to putting forth effort towards finding it themselves; how are your marketing efforts finding this important audience?

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