Many have wondered if there such a thing as a social media expert. There seem to be so many people claiming expertise.

I say “We all need to be experts in using the networking and marketing tools known as ‘social media’”

Like telephones, email, and indoor plumbing the profitable use of social media comes from applying new technology to existing problems. Some of us excel at doing the installation of the plumbing, others can design the buildings. All of us use the resulting products and services.

A social media ROI is not as predictable as buying ads. It can be much more profitable when you commit to a plan that matches your goals and, there are ways to predict and measure results.

If you aren’t getting results from your social media, content, or influencer marketing program, give me a buzz. I can help you.