Inspirations for company names can be as varied as the founders themselves. The infographic below, by The Translation Company Group, collects the stories behind 35 of them—including Cadillac, Reebox, Lego, Pez, Toyota and many more.

Ad agencies, of course, are notorious for going the law-firm route and being named for the partners. But there are many exceptions, of course. For a refresher, have a look back at our fun feature on the 40 strangest agency names. Click the infographic to enlarge.