A pair of Romney advisers have dreamed up a novel attack strategy against President Obama, according to a post at BuzzFeed. At a panel hosted on Saturday by the Washington Post, high ranking campaign aides Eric Fehrnstrom and Peter Flaherty said that the problem with President Obama is that he’s just “too cool” for America.

Fehrnstrom and Flaherty joined many conservatives in criticizing the president for his performance Monday night on Jimmy Fallon’s show “Late Night with Jimmy Fallon” to “slow-jam the news,” delivering a Barry White-meets-John F. Kennedy disquisition on corporate greed and its effects on student loan debt. Fehrnstrom said that jamming with Fallon and his house band The Roots undercuts the dignity of the president’s office and the seriousness with which the student loan crisis should be discussed.

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“I don’t think that’s something to slow jam about,” he said.

Buzzfeed said that the president’s performance, like most of his talk show appearances, was “marked by a hip sense of irony, mild sarcasm, and just a bit of swagger.” The website went on to assert that Romney’s aides know that their candidate “could never pull off” these kinds of warm, personable appearances and are therefore hoping that they can paint the president as the arrogant “cool kid” in school as opposed to Romney’s ingenuous underdog.

Calling the average American voter “more clunky than cool,” the article says that the two powerful strategists are hoping to pitch their campaign’s message is such a way as to make Romney’s awkwardness “endearing, and even relatable.”

They aren’t willing to bet their whole campaign on this approach, however. Toward the end of the Post event Flaherty assured attendees, “This election is not going to be about who’s cooler. The question is going to be about who do you trust to run the economy.”