FC Dallas has launched their USL League One franchise under the brand North Texas Soccer Club. The club will wear the same colors as FC Dallas but have its own logo and uniform (yet to come) as well as the unique name.

Former FC Dallas Director of Group Ticket Sales Matt Denny was announced as the General Manager of the new team and Ricardo Pepi as its first player (more on Pepi in another story).

FC Dallas players Jesus Ferreira and Brandon Servania were on hand at the event to discuss the developmental value to playing in the USL that both experienced playing with Tulsa Roughnecks last year.

FC Dallas and North Texas Soccer Club owner Dan Hunt talks to the media. (3rd Degree / Buzz Carrick)

"North Texas Soccer Club represents the bridge between our outstanding Academy system and FC Dallas," said FC Dallas and North Texas SC owner Dan Hunt. "It will give our players who wouldn't normally receive First Team minutes an opportunity to earn valuable playing time."

Initially, games for this new club will be played at Toyota Stadium and in the short run the club is looking for various venues around North Texas in which to play. Long-term the goal is a stadium for the club to call it's own.

Matt Denny, General Manager of North Texas Soccer Club. (Buzz Carrick / 3rd Degree)

"We chose the name North Texas Soccer Club because we are a club that represents the entire soccer community in North Texas," said Denny. "While we'll play the majority of our games in 2019 at Toyota Stadium, we'll also look for opportunities to play select games at locations throughout Dallas/Fort Worth."

Ricardo Pepi is introduced as North Texas SC's first player. (3rd Degree / Buzz Carrick)

In regards to the uniforms, Dan Hunt made particular mention of the slash/stripe on the logo multiple times so at this point we're expecting something with a slash on it.

Hunt also mentioned that season ticket holder of FC Dallas would get tickets for North Texas SC game included.

According to new NTSC GM Matt Denny, the club chose USL League One because the rules there are more open to both loans from the senior MLS club and to Academy players coming up from the youth system. You can expect both a large amount of Academy kids to play up with the NTSC side and Homegrowns (and other MLS players) playing down.

Ricardo Pepi does a TV interview while FC Dallas mascot Tex Hooper looks on. (3rd Degree / Buzz Carrick)

Here are some elements of FC Dallas branding as reflected in the NTSC logo:

The Shield: Inspiration came from the shape of the FC Dallas shield which serves as a focal point to bridge the USL and MLS teams together.

The Stripe: The gray stripe is used to unify our soccer development system and impart a sense of continuous growth.

The Stars: The star is carried over from the bull in the FC Dallas logo and serves to represent the tie between the teams.

The Colors: The colors pay homage to the ones represented in the FC Dallas logo as well as the Texas state flag.