Porsche has signed on as the official sports car and luxury brand of the New York Jets, the car company's first team deal of its kind.

Sources say the partnership is a seven-figure, multiyear deal.

The heart of the deal lies in the presenting rights to the Green Room at MetLife Stadium, the high end, hospitality lounge space where the wealthiest fans commingle on game days.

"The Jets showed us the demographic in that room and more importantly gave us the ability to activate our partnership in a meaningful way," said Jacob Harb, vice president of Porsche North America's East Coast division.

Porsche vehicles will now have a game-day presence at MetLife Stadium. Provided by Porsche

Porsche plans to place one of its cars outside the Green Room and to have product specialists with iPads inside the venue at games to answer questions about specific cars and pass on information from prospective customers to nearby dealers.

Harb said that the average Porsche costs $105,000, but also points to the fact that the company is now selling a base 2017 Macan model for $47,500.

Jets president Neil Glat said the team's pitch to Porsche also included data from Scarborough, a market research company, that found that Jets fans buy higher-end sports and luxury cars as compared to the fan of the average team.

The deal includes a content series, which will include former and current Jets players. Former running back Curtis Martin owns a Porsche, as does current center Nick Mangold.

"Players will want to be a part of what we're doing here as the reality is many of them want to get behind the wheel of a Porsche," Glat said.

Other activations include a season-ticket holder driving experience at a track with Jets personalities. Porsche will also share their technology advancements with the Jets Partner Alliance, made up of Jets sponsors and personnel who share their business ideas.

Over the last two years, Porsche's North American division has experienced record sales and profits.