Although the jingles are strongly associated with Oscar Mayer, Mr. Scott said he insisted on avoiding anything too reminiscent of the old spots in music for the new ads.

Image One of the brand’s cheerful print ads includes the overall campaign’s tagline, “It doesn’t get better than this.”

“What we did not want to do was write jingles. We intentionally stayed away from having them sing about individual products  we didn’t want people singing about hot dogs or bologna, we wanted to capture the spirit of the brand,” Mr. Scott said. “I think those jingles, they’ll still live on in different places and in different touchpoints, but oftentimes certain jingles can hearken back to yesteryear.”

McGarryBowen asked several musicians to compose songs, and settled on one from Joy Williams, a Nashville-based songwriter who has written for the “American Idol” contestants Mandisa and David Archuleta. She wrote what ended up being the tag line for the whole campaign, “It doesn’t get better than this.”

It sounds like a pop song one might hear on a light-FM station, wedged between Natasha Bedingfield and Ingrid Michaelson: “I’ve got everything I want right here right now, sun keeps shining like it won’t ever go down, oh it’s pure bliss, my world is brighter,” and so on into the sunshine.

The television commercials are scheduled to begin running during the Golden Globes ceremony on Sunday. They show cheerful scenes from suburban life: a little girl giggling and pulling apart bologna in the backseat of a sport utility vehicle as her mother looks on affectionately; a working mother pulling toys out of her brown-bag lunch, then an Oscar Mayer premade sandwich, and calling her son to thank him for packing it; parents waking up their sleepy teenager with the smell of frying bacon.

“I think the importance of all of these was to tell little stories, and little stories that you just happened upon,” Mr. Scott said. “None of the work is people staring at the camera delivering lines.”