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"Fear the Deer" is finding an entirely new meaning in the Milwaukee Bucks' rebranding.

A 12-point buck is replacing the traditional eight-point buck and becomes the primary logo under the franchise's new look designed by the New York-based firm of Doubleday & Cartwright.

The Bucks will have new uniforms, a different color scheme and four new logos, a change that will officially debut at the end of the current season and playoffs.

But on Monday night the Bucks officially unveiled the four logos and color scheme at a viewing party at the BMO Harris Bradley Center. A good crowd showed up to watch the Bucks-Philadelphia 76ers game on the scoreboard and see the logos unveiled at halftime.

Current Bucks players Jabari Parker and Damien Inglis, both recovering from injuries, were on hand to mix with the fans. Parker and Bucks legend Oscar Robertson were on stage and spoke to the fans at the unveiling.

"I like it," Parker said of the logos. "It's a new era and a new twist and it speaks about where we're trying to go."

Good Land Green and Cream City Cream will be the team's primary colors, and Great Lakes Blue will be used as an accent color. Black and white also are included in the Bucks official new color palette.

Gone is the red in the current Bucks uniforms, and nowhere to be found is the purple that adorned uniforms in the 1990s and until the 2006-'07 season.

The jerseys already have been designed but will not be revealed until early in the summer, likely before the NBA draft in June.

Alex Lasry, the Bucks vice president of strategy and operations, said a classic look was preferred and something that reflected the city and state.

The primary logo features a more aggressive-looking buck with an M shape as the chest chevron.

"It's simple but has a lot of pop," Lasry said. "The franchise has a rich story behind it. It's about honoring the past and ushering us into the future of Bucks basketball."

Lasry said in order for the Bucks to get league approval for the design changes to take effect for the 2015-'16 season, all the plans had to be submitted to the NBA by Labor Day last year. So that put the design change on a tight time frame.

The design team at Doubleday & Cartwright was eager for the assignment. Kimou Meyer and Chris Isenberg, partners in the firm, and creative director Justin Thomas Kay were in Milwaukee for the unveiling on Monday.

Kay grew up in New Berlin and cheered for the Green Bay Packers and the Bucks, so he had a sense of the state's sports history. Meyer, who came to the United States from Switzerland, also had a Milwaukee connection because his mother came here as an exchange student.

The secondary logos are termed "badges of honor" and serve as a reminder of the Bucks history in the city, dating to an expansion team beginning play at the Milwaukee Arena in the 1968-'69 season. The secondary logo also features a more pronounced basketball in the antlers.

The tertiary logo features the state of Wisconsin with the word BUCKS on it, a basketball over the city of Milwaukee and a blue outline.

Lasry said that logo is important to emphasize the Bucks' connection with the state and the team's desire to develop a better relationship with communities throughout the state. An expanded state tour is being planned for this summer with several Bucks players expected to participate.

The M logo used in the design has nothing to do with superheroes, Lasry said, even though some fans thought it had a Marvel Comics-type look. It was designed to have an industrial feel and Parker spoke about how the logos reflected the blue-collar work ethic of Milwaukee.

Merchandise featuring the primary logo will be for sale at the BMO Harris Bradley Center during the last regular-season home game on Wednesday and throughout the playoffs, Lasry said. Gear featuring the other logos will be available after the Bucks' postseason run ends.

The jerseys will incorporate the logos in different ways, with road, home and alternate jerseys providing options.