Singapore's education system has long been criticised for the emphasis on grades over the learning process. But it looks like the Ministry of Education wants to make a bold statement to counter that.

It just launched a touching commercial based on a true story of a student and her teacher Madam Phua.

The video shows how Phua guided Shirley through a failing grade with Geography lessons. Both student and teacher continue to keep in touch today, according to the ad.

Many Singaporeans on Facebook reacted positively to the ad, noting the ministry's seemingly new uplifting message.