A man trying to create a Bigfoot hoax on a highway died after being hit by two cars, officials in Montana said.

Randy Lee Tenley dressed in a Ghillie suit - camouflage designed to resemble the ground and trees - and stepped out onto Highway 93 Sunday night, officials said.

"He probably would not have been very easy to see at all," said Jim Schneider, a state trooper.

A 15-year-old girl hit him with her car, another car swerved, and a third car driven by a 17-year-old ran him over, CNN affiliate KECI reported.