Google Fiber’s pending rollout in Kansas City has certainly drawn the attention of jealous geeks all across the country—but now the company’s rivals are also feeling a little envious.

As we’ve reported on in the past, Kansas City has rolled out the digital red carpet for Google: giving rights of way, prime office space, expedited permitting, fee waivers, and more. In a notable example, the city charged only $10 per pole for Google to string its cable on municipal utility poles—as opposed to the usual $18.95 per pole rate. But now, local incumbents Time Warner Cable and AT&T want to feel the love, too.

In recent months, according to the Wall Street Journal, the two big dogs of local telecom have been lobbying Kansas City to get a “parity agreement.”

"There are certain portions of the agreement between Google and Kansas City, Kan., that put them at a competitive advantage compared with not just us but also the other competitors in the field," said Alex Dudley, a Time Warner Cable spokesman, told the WSJ. "We're happy to compete with Google, but we'd just like an even playing field."

Of course, nothing stopped those incumbents from trying to innovate and disrupt the local market on their own. And that puts Kansas City—both in Kansas and Missouri—in a much better negotiating position. Time Warner Cable is currently in talks with Kansas City, Missouri, to provide more “community services” and service improvements in exchange for a fee refund and Google-style discounts.