In fact, that last comment echoes most of the ones we received from owners. The technology on display was a massive theme, with owners talking mainly about the ‘Autopilot’ autonomous driving features, and Tesla’s supercharging network, not to mention the over-the-air updates for everything from the touchscreen system to the suspension.The brand’s electric propulsion system was the other big factor, with owners loving the fact that it’s good for the planet, as well as the low running costs and the incredible speed and quietness it delivers on the road. Many also talked about the community that driving an electric vehicle – especially a Tesla – brings you into.Commenting on Tesla’s victory in this category, Auto Trader’s road test editor, Ivan Aistrop, said: “Our research shows that pioneering technology and the feel-good factor of electric motoring certainly play their part in Tesla owners’ enthusiasm about their cars, but there’s more to it than that. Tesla has managed to make electric motoring cool, and that’s a trick that not many other electric car manufacturers have managed to pull off so far. What owning a Tesla says about you seem to be as important to owners as the car itself, and for a company trying to build brand loyalty and desirability, that’s a master stroke.” Alfa Romeo and Land Rover ran Tesla close for top honours this year, so will either of them be able to go one better next year? Or, will Tesla have what it takes to retain its crown in 2020?If you’re looking for a new car, and you’re also looking to save the planet and make a fashion statement at the same time, you can find or configure your brand new Tesla on Auto Trader right now.