WWE Studios will co-develop the George Raymond Wagner biopic “Gorgeous George” alongside Robert Halmi Jr.’s Great Point Media, with Josh Gad and partner Ryan Dixon writing the script.

“Gorgeous George” will chronicle the life and career of Wagner, the professional wrestler and sports entertainer credited with inspiring the flamboyant personas of performers such as Muhammad Ali and James Brown and helping bring sports into the TV age.

“Gorgeous George was a true pioneer in television,” said Michael Luisi, President of WWE Studios. “Josh is a true talent and we are thrilled to see him and Ryan tackle such a groundbreaking story.”

Gad recently wrapped production on the Disney film “Beauty And The Beast” opposite Emma Watson and Luke Evans. He will begin production in January on STX Entertainment’s “Russ And Roger Go Beyond” as Roger Ebert.

WWE Studios will handle worldwide rights and will use WWE’s platforms, including weekly TV shows, digital and social media and the WWE Network, to market this title.

Gad is represented by Ziffren Brittenham, WME and Brillstein Entertainment Partners. Dixon is represented by Ziffren Brittenham and ICM Partners. Bradley Buchanan negotiated on behalf of WWE Studios.