I was the Chief Strategist. Hallie and I came up with the overall concept or solution and branding. It was my idea to partner with FishChoice.com and I secured, with the generous help of T.J. from the National Aquarium, a partnership with FishChoice. Hallie and I developed the pitch deck, I presented and fielded the Q&A, and Hallie and I recorded the voice over for the video submissions. I provided overall leadership and task deligation to the entire team.