Well, another one bites the dust. Tashina from Logical Harmony just broke the news that Sephora’s house brand is now being sold in China. You can read more here.

Sephora still carries many cruelty free brands, but their own house brand (including Hello Kitty and I THINK Tokidoki ) can no longer be considered cruelty free. (Update: Tokidoki and Kat Von D brands are still cruelty free – hooray!)

I can’t take this anymore. MAC, Smashbox, Mary Kay, Avon, Caudalie, Yves Rocher, Bobbi Brown, Clinique, Dermalogica, Sephora – what’s left? Someone give me a pep talk, because this is making me very depressed. Thank goodness Urban Decay changed their mind (and Dermalogica is pulling out). If only more brands would listen to their customers.