Cigars

According to 2015 sales data, Swisher Little is the most popular brand of cigars in the United States, with sales substantially greater than any little cigar competitor and the leading large cigars and cigarillos competitors.8

2015 Market Shares for Leading

Cigar Brands8 Brand Category Market % NOTE: Market share—or market percentage—is defined as the percentage of total sales in the United States. Swisher Little Little cigars 60% Swisher Sweets Large cigars and cigarillos 16% Black & Mild Large cigars and cigarillos 11% Garcia y Vega Large cigars and cigarillos 5% White Owl Large cigars and cigarillos 5%

Smokeless Tobacco

The U.S. smokeless tobacco industry grew by 1.7% from 2010 to 2011, increasing its sales from 122.6 million pounds to 124.6 million pounds. The greatest growth occurred in the moist snuff category.9