Gatekeepers are not the only ones that impede one’s success at telemarketing. More often than not, telemarketers fail to reach a certain prospect even after several attempts, in which case he may have to make do of just leaving a voicemail.

Voicemails are but a part of the entire telemarketing game, but marketers dread having to deal with them. For one, they don’t represent any indication of success. It is merely a consolation; the fact that there is this one last way for your message to be heard.

But when used effectively, voicemails can be a lead generation tool. Barbara McKinney of ITSalesLeads gives us pointers on how to create a voicemail strategy: