Model behaviour! Ireland Baldwin strips down to a bikini in a behind-the-scenes look at her new fashion campaign

Ireland Baldwin is certainly stepping out of her famous family's shadow, with the teenager now the face of a hot new fashion campaign.

The 18-year-old has just been revealed as the face of label Rampage, making it clear she is not just a celebrity socialite but a model at her own right.

From the behind-the-scene shots of Ireland from the fall campaign it was obvious that the beauty is ready to play in the supermodel big leagues.

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Top model: Ireland Baldwin The has just been revealed as the face of label Rampage and is every inch the model in new behind-the scenes photographs

Making sure to be the best clothes horse possible, the striking daughter of Alec Baldwin pouted and posed her way through the numerous ensembles including a fun two piece bikini.

In another shot, the bombshell appears to be channelling her famous sex kitten mother, Kim Basinger.

Wearing a tight red dress, Ireland vamped it up, first leaning against the wall before reclining on a leather couch.



Got the moves: Making sure to be the best clothes horse possible, the striking daughter of Alec Baldwin pouted and posed her way through the numerous ensembles including a fun two piece bikini

Like daughter, like mother: The 18-year-old bore striking resemblance to her famous mom Kim Basinger

Turning up the heat on the already sexy look, the model delved in a bowl of ruby red strawberries as the cameras snapped away.

Adding to the ready to hit the town and party feel of the red dress, Ireland's hair was styled in big voluminous waves and she also wore lashings of bright red lipstick.



Besides her celebrity, the 18-year-old also has something else many new models don't have - curves.

Juicy shoot: Turning up the heat on the already sexy look, the model delved in a bowl of ruby red strawberries as the cameras snapped away

She's a natural: Unlike many waif-thin models, the fashion star has curves and posed to accentuate them

Celebrating her physique, Ireland was dressed in a myriad of figure flaunting and curve accentuating pieces for the final campaign images.

Speaking of being the face for the new campaign, the model said: 'I still can’t believe that I was chosen to be the new face of Rampage.'

'Following in the footsteps of women like Petra [Nemcova], Bar [Refaeli] and Gisele [Bündchen], those are some huge heels to fill and it’s an honour.'

Photographer Nino Muñoz shot the campaign in New York.

Making a statement: Adding to the ready to hit the town and party feel of the red dress, Ireland's hair was styled in big voluminous waves and she also wore lashings of bright red lipstick

Blinds ambition: Ireland even paid tribute to her mother's role in the movie 9 1/2 Weeks, featuring blinds similar to those seen in the movie and Kim's signature sex kitten hair and makeup

It certainly has been a wild and very fast rife for the cover girl.



Ireland signed with IMG Models in early 2013, excitedly announcing on Twitter: 'Officially working for @TwoManagement and @IMGmodels! I’m blessed, happy, and ready to WEEEEERK.'

Shortly after, she appeared in a swimsuit shoot for the New York Post, and editorials for Elle and Du Jour followed.

The finished look: In the final photographs, the blonde was perfectly posed and put together

Ireland says it was Kim who inspired her to pursue a career in fashion.

She recently told Access Hollywood . My mom was the one who kind of told me how modeling can really boost your confidence,'

As for her further modeling plans, Ireland tells Cosmopolitan, 'I'm still relatively new to this whole thing.'

She adds: 'I think that even though it's been a year and a half now, I'm still kind of figuring out where I belong and what I want to represent and what my image really is. And I am taking on acting and photography; I have other interests as well. So I'm just trying to expand on all of those.'