Brisbane councillors have been told they can only use the marketing materials for a $4 million advertising campaign up until the March election, prompting Labor to accuse the LNP of spending ratepayers' money on the Schinner administration's reelection campaign.

The Brisbetter campaign was announced by lord mayor Adrian Schrinner in October last year to promote council initiatives, including off-peak travel for seniors and first home owners' rates reductions.

Lord mayor Adrian Schrinner speaks in council chambers. Credit:Tammy Law

To date the LNP administration has spent $2.5 million on the advertising program, with the campaign spend scheduled to end on February 21.

Over the 2018-19 financial year, Brisbane City Council spent $2.8 million on advertising.