Maybe Willie Sutton, the natty thief who robbed banks because "that's where the money is," picked the wrong target. If only he'd gone after oil companies, he could have made more money, avoided jail time, and even picked up an award or two along the way.

Consider Pablo Fajardo and Luis Yanza, two Ecuadorians who on Monday were the toast of San Francisco after winning the prestigious Goldman Environmental Prize. Mr. Fajardo, a lawyer, and Mr. Yanza, co-founder of the Amazon Defense Front, have been waging a long legal campaign...