Whether you're cycling to work or juggling a cup of coffee, it's often difficult to pull out your phone, unlock it and answer an incoming call, read a text or skip a music track.

To help you to control your digital life while navigating your real one, Google ATAP (Google’s Advanced Technology and Projects group) developed Jacquard—a connected apparel platform that allows fashion designers and apparel manufacturers to integrate connectivity and interactivity into clothes. And the first product that incorporates Jacquard—the Levi's® Commuter™ Trucker Jacket—will go on sale Wednesday.

The first thing to know about the Levi's® Commuter™ Trucker Jacket with Jacquard is just that: it's a jacket. Like any regular denim jacket, you can wash it (just remove the snap tag), it's durable, designed to be comfortable for cycling and it’ll keep you warm on and off the bike. With Jacquard technology, you can perform common digital tasks—like starting or stopping music, getting directions or reading incoming text messages—by simply swiping or tapping the jacket sleeve.