In a bid to clarify the rules of the the “le tchip”, Yaotcha d'Almeida, a Togolese-Guadeloupian journalist for Franco-German channel Arte explained in an animated film the rules of “tchip” engagement, saying that the ultimate put-down is a prolonged teeth-suck followed by a click of the tongue at the back of the throat, which means: “Don’t even bother saying another word.