The Times has converted all of its 1964 issues into a digitized, searchable format. Each week, The Upshot will unearth an item from 50 years ago and put it in the light of today. The ad titled “Happy Halloween’s Start at Waldbaum’s” appeared on Page 40 of the Oct. 28 issue and can be seen in its original format on TimesMachine.

The world has changed beyond recognition in the last several decades, but much of the candy that will be given out to trick-or-treaters this Halloween is the same as it was 50 years ago.

Except for this: It’s often cheaper.

We know this because of a 1964 Waldbaum’s ad, preserved in The Times’s archives, listing the types and prices of candy for sale that Halloween. Fifty years to the day after that ad appeared, Archive Dive went to a Waldbaum’s in Bensonhurst, Brooklyn, to see how the modern selection matched up.

It turned out that Waldbaum’s still carries more than a third of the brands listed in the 1964 ad, at very favorable prices. Milky Way, Snickers and 3 Musketeers bars were 59 cents a pound back then, or $4.53 in today’s money; this week, they were on sale for $2.99 for an 11.2-ounce bag, or $4.27 a pound. Hershey’s Kisses, 69 cents ($5.30) for a one-pound bag in 1964, were $1.69 for 11 ounces, or $2.46 a pound.