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Wanted: Restaurant manager. Competitive salary: US$100,000.

The six-figure sum is not being offered at a haute cuisine location with culinary accolades, but at fast-food chain Taco Bell. Amid an increasingly tough U.S. labour market, the company is betting a higher salary will help it attract workers and keep them on the team.

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The Yum! Brands Inc.-owned chain will test the higher salary in select restaurants in the U.S. Midwest and Northeast, and will also try a new role for employees who want leadership experience but don’t want to be in the management position. Current salaries for general managers at company-owned Taco Bell stores are between US$50,000 and US$80,000, according to the company.