Several years ago, rumors about a lost Nickelodeon movie branded too disturbing for children’s television began popping up around the internet. They all referenced the same plot: A father of conjoined twins was so ashamed of his sons that he hid them away throughout their childhood. (This being a made-for-TV horror movie, naturally one of the twins was evil.)

After one twin got sick the other soon followed, with both boys eventually succumbing to the illness. To keep the town from discovering his secret, the father separated their bodies with a rusty saw and buried the good one at the local cemetery and the evil one at the end of a desolate dirt road called Cry Baby Lane, which also happened to be the title of the rumored film. According to the local undertaker, anyone who ventured down Cry Baby Lane after dark could hear the evil brother crying from beyond the grave.

Cry Baby Lane then jumps to present day (well, present day in 2000), where a group of teens sneaks into the local graveyard in an effort to contact the spirit of the good twin. After holding a seance, they learn that the boys' father had made a mistake and mixed up the bodies of his children—burying the good son at the end of Cry Baby Lane and the evil one in the cemetery. Meaning those ghostly wails were actually the good twin crying out for help. But the teens realized the error too late: The evil twin had already been summoned and quickly began possessing the local townspeople.

MOVIE OR MYTH?

Parents were appalled that such dark content ever made it onto the family-friendly network, or so the story goes, and after airing the film once the Saturday before Halloween in 2000, Nickelodeon promptly scrubbed it from existence. But with no video evidence of it online for years, some people questioned whether Cry Baby Lane had ever really existed in the first place.

“Okay, so this story sounds completely fake, Nick would NEVER air this on TV,” one Kongregate forum poster said in September 2011. “And why would this be made knowing it’s for kids? This story just sounds too fake …”

While the folklore surrounding the film may not be 100 percent factual, Nickelodeon quickly confirmed that the “lost” Halloween movie was very real, and that it did indeed contain all the rumored twisted elements that have made it into a legend.

Before Cry Baby Lane was a blip in Nick’s primetime schedule, it was nearly a $100 million theatrical release. Peter Lauer, who had previously directed episodes of the Nick shows The Secret World of Alex Mack and The Adventures of Pete & Pete, co-wrote the screenplay with KaBlam! co-creator Robert Mittenthal. Cry Baby Lane, which would eventually spawn urban legends of its own, was inspired by a local ghost story Lauer heard growing up in Ohio. “There was a haunted farmhouse, and if you went up there at midnight, you could hear a baby crying and it’d make your high school girlfriend scared,” he told The Daily.

BIG SCARES ON A SMALL BUDGET

Despite Nickelodeon’s well-meaning intentions, parent company Paramount wasn’t keen on the idea of turning the screenplay into a feature film. The script was forgotten for about a year, until Nick got in touch with Lauer about producing Cry Baby Lane—only this time as a $800,000 made-for-TV movie. The director gladly signed on.

Even with the now-meager budget, Cry Baby Lane maintained many of the same elements of a much larger picture. In a bid to generate more publicity around the project, Nickelodeon cast Oscar nominee Frank Langella as the local undertaker (a role Lauer had originally wanted Tom Waits to play). All the biggest set pieces from the screenplay were kept intact, and as a result, the crew had no money left to do any extra filming.

Only two scenes from the movie ended up getting cut—one that alluded to skinny dipping and another that depicted an old man’s head fused onto the body of a baby in a cemetery. The story of a father performing amateur surgery on the corpses of his sons, however, made it into the final film.

The truth of what happened after Cry Baby Lane premiered on October 28, 2000 has been muddied over the years. In most retellings, Nickelodeon received an "unprecedented number" of complaints about the film and responded by sealing it away in its vault and acting like the whole thing never happened. But if that version of events is true, Nick has never acknowledged it.

Even Lauer wasn’t aware of any backlash from parents concerned about the potentially scarring effects of the film until The Daily made him aware of the rumors years later. “All I know is that they aired it once,” he told the paper. “I just assumed they didn’t show it again because they didn’t like it! I did it, I thought it failed, and I moved on.”

But the idea that the movie was pulled from airwaves for being too scary for kids isn’t so far-fetched. Though Cry Baby Lane never shows the conjoined twins being sawed apart on screen, it does pair the already-unsettling story with creepy images of writhing worms, broken glass, and animal skulls. This opening sequence, combined with the spooky, empty-eyed victims of possession that appear later, and multiple scenes where a child gets swallowed by a grave, may have made the film slightly more intense than the average episode of Are You Afraid of the Dark?

IMPERFECT TIMING

Cry Baby Lane premiered at a strange time in internet history: Too early for pirated copies to immediately spring up online yet late enough for it to grow into a web-fueled folktale. The fervor surrounding the film peaked in 2011, when a viral Reddit thread about Cry Baby Lane caught the attention of one user claiming to have the so-called “lost” film recorded on VHS. He later uploaded the tape for the world to view and suddenly the lost movie was lost no longer.

News of the unearthed movie made waves across the web, and instead of staying quiet and waiting for the story to die down, Nickelodeon decided to get in on the hype. That Halloween, Nick aired Cry Baby Lane for the first time in over a decade. Regardless of whether the movie had previously been banned or merely forgotten, the network used the mystery surrounding its origins to their PR advantage.

“We tried to freak people out with it,” a Nick employee who worked at The 90s Are All That (now The Splat), the programming block that resurrected Cry Baby Lane (and who wished to remain anonymous) said of the promotional campaign for the event. “They were creepy and a little glitchy. We were like, ‘This never aired because it was too scary and we’re going to air it now.’”

Cry Baby Lane now makes regular appearances on Nickelodeon’s '90s block around Halloween, which likely means Nick hasn’t received enough complaints to warrant locking it back in the vault. And during less spooky times of the year, nostalgic horror fans can find the full movie on YouTube.

The mystery surrounding Cry Baby Lane’s existence may have been solved, but the urban legend of the movie that was “too scary for kids’ TV” persists—even at the network that produced it.

“People who were definitely working at Nickelodeon in 2000, but didn’t necessarily work on [Cry Baby Lane] were like, ‘Yeah I heard about it, I remember it being a thing,'" the Nick employee says. “It’s sort of like its own legend within the company.”