Or , they can opt to do jack shit and just spend all of their money and effort convincing the public otherwise. This is what is referred to as "greenwashing," and it works like this:

For a person, "going green" is as simple as recycling more, wasting less and always, always, always behaving like an insufferable prick in social situations. But for a corporation, "going green" can be a much harder task that costs million of dollars, thousands of hours of manpower and often painful company-wide cutbacks.

6 Who Needs Water When You Have Coca-Cola?

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Listen: India is a beautiful, ancient place with a rich and storied culture and we don't mean to knock it, but it's pretty damned overcrowded. They're practically breathing other people right now, and as a result their resources are stretched taut. Water actually still means life over there--as opposed to the Western world where it's just something that needs to be enhanced with electrolytes or thrown on the t-shirts of girls who hate their fathers.



"WHY DIDN'T YOU DO A BETTER JOB RAISING ME, DADDY?! I mean... um... I'm all wet, teehee!"

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So when Coca-Cola came to India and started sucking up thousands of gallons of the nation's precious life-sustaining water each day to make their bottled acid-baths, it kind of rubbed a few (billion) people the wrong way. So to balance out this horrible misappropriation of resources, Coke tried to prove they were environmentally conscious by setting up a donation scheme to help save polar bears... which, of course, aren't native to India.



"Save the bears, they're dy- well, OK, not this one. He's uh... he's doing pretty good."

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Then at a San Francisco business conference, Coke also pledged to go water neutral. Well, actually they said they "aspire to put back" what they "take out." Aspire. You can aspire to anything; take a poll of a first grade classroom and you'll get 18 kids aspiring to be astronauts, four aspiring to be policemen, two aspiring to be president and one special child aspiring to be a motorcycle.

Wait, it gets better! Part of the their plan is that if they take all of the water out of one village's wells, they can become "neutral" by putting the water back... into a different village. You know, like how instead of paying back your loan to your bank, they'll allow you to just give the money to some random person instead. As long as you're paying somebody, right?