Anybody that’s been involved with a cryptocurrency long enough, has heard about the privacy-protecting, speed-enhancing browser Brave and its proprietary token BAT.

Leveraging the knowledge of their founder, the creator of JavaScript and co-founder of Mozilla, Brendan Eich, Brave has been steadily clawing through the market share of other popular browsers since it’s initial release in 2016.

Now, they have entered a new phase of their development plan, as announced on the 8th of March on the official Brave website.

Image showcasing a part of the ad platform.

Taken from the official blog post linked in the article.

This latest update activates regular ads for the development version of the browser. It’s still not a full release, but this is a major step in the right direction.

Following conversations over social media, it is clear that Brave users are looking forward to the full launch of the ads platform, which promises to fairly share revenue with users and publishers.

In the first phase 450 ads were served and paid and most of them are going to be available in the second phase as well.

Currently, 25 different marketing campaigns are on rotation for engagement, but the browser reports that 52 marketing campaign commitments have been made so far. Most of the inactive campaigns are still waited upon for the asset deposit.

Image showcasing a part of the ad platform.

Taken from the official blog post linked in the article.

Beyond these campaigns, the Brave team is also experimenting with a few other types of advertisements.

Co-Brand Ads

Direct-to-Consumer Ads

Cause & Charity Ads

Research Ads

Brave is using the ad platform to extract feedback from its user base, which is definitely an interesting observation. Through this action they showcase their care for the individual user, and desire to continue improving the software.

In fact, Brave is so committed to protecting the privacy of consumers, that they have reached out to the California Department of Justice to inform them of four potential loopholes in the law, that they would like to see get addressed. The announcement for the letter was made on the same date as the phase two announcement, and can be found here.

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