HE hides his features behind dark sunglasses and now we may know why.

Korean pop sensation Psy, who is set to tour Australia in a blanket media blitz in two weeks, has revealed that he was urged to undergo plastic surgery to improve his looks prior to cracking international notoriety with his catchy dancefloor smash Gangnam Style.

Psy, who made history this month as the first South Korean pop star to top the UK charts, admits he was horrified when label chiefs demanded he undergo a drastic image overhaul.

The demands came as Psy (real name Jai-Sang Park) was beginning to enter the K-Pop landscape back in 2001 thanks to his unique rap style and quirky dance moves.

"The agency heard my raps and were picturing a six-foot tall, sharp-looking, trendy guy," he says.

"But the CEO opened our meeting with the statement, 'what are we going to do with this'? Staff said, 'how about we make him wear a cool mask'?

"Everyone was coming up with solutions to my 'looks problem'," he said.

"They said; 'How about a bit of plastic surgery here and there'?.

"The CEO's response to that was, 'just a bit'?

"In the end they reached no conclusions and just walked out of the room."

PSY has since found success around the globe - his video for Gangnam Style has been viewed a mind-boggling 353 million times (and counting) on YouTube.com, making it one of the most watched clips of 2012.

Not surprsingly his label have been quick to capitalise on his breakout success, with pop's man-of-the-moment to touch down here next weekend for a media blitz.

He is set to perform on Sunrise and X Factor however Channel Nine brass are said to be miffed that the K-Pop king is bypassing the network despite the fact they coughed up for the rights to the hit single which was used as part of their Big Brother promotions.

Originally published as Psy was told to get a facelift