Christmas came early for several shoppers at a Dallas Wal-Mart, with Dallas Cowboys receiver Dez Bryant playing the role of Santa Claus.

Bryant showed up to purchase a Sony PlayStation 4 on the night of the new video game system's launch, and decided on a whim to buy one for several other shoppers who were waiting in line.

The PlayStation 4 retails for about $400.

At local video game stores across North Texas, gamers waited outside for the new PS4 to be released.

A few of the shoppers tweeted about Bryant's generosity, including one man who posted a picture of himself posing with Bryant at the store.

Damn, @DezBryant just bought whoever was in line at a Walmart in Dallas a PS4. — Marquis Rodgers (@MRodgers2405) November 15, 2013

Bryant likes to boast that he's the world's best "Madden" video game player on PlayStation. He's challenged fans and teammates online to games. He has a few new friends to play against now.

"Holy crap, @Dez Bryant is cool ... just bought a bunch of people PS4s, wish I was there lol," tweeted Ben Freeman.