Just after the recent release of “La Pelle del PUMA” (PUMA'S Skin), the song that binds the partnership between AC Milan and PUMA, written by the Milan born and bred rapper Ernia, has finally been made available for all to hear!

Ernia has been chosen as ambassador of The Away Launch Kit. The setting is one of the most iconic and breath-taking locations in Milan: with the Torre Velasca in the background, Ernia introduces #ANEWMILAN, the contest which will reward some lucky fans to attend the exclusive event held by PUMA Football and AC Milan on July 9th, in Milan.

The new AC MILAN shirt by PUMA will be shown on Friday, July 6th, and will mark a new era for the fans. While waiting for the new rossoneri's shirt to be unveiled, here’s all you need to know in order to take part in the contest.

#Step 1: Search

#ANEWMILAN posters have been put up around the city. Find the posters, take a picture or a selfie with them.

#Step 2: Tell

Take a unique photo using your creativity to help tell about your love for AC Milan in the description of your post or IG Story.

#Step 3: Share

Share your pic using the hashtags #ANEWMILAN #NewLevels tagging @Pumafootball @ACMilan

#Step 4: Get involved

The most remarkable photos and the most original descriptions will be rewarded with a guest spot to the exclusive event

The winners will be contacted on the 8th of July via DM.

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