By Daniel Arbizu on January 25, 2018

Secret Keyword Tool Comparison

Data Analytics Search Volume Discrepancies Across Platforms

Keyword Tool Comparison Test

Okay, so today I’m going to be testing several different keyword tools. These keyword tools will be testing the same search terms to see if we can see any discrepancies between them.

Keyword “iPhone X”

AdWords Keyword Planner

We’ll start off with the AdWords Keywords Planner with the search term “iPhone X.” iPhone X gets 2,240,000 searches according to Google AdWords a month. This is in the United States.

MOZ Keyword Tool

Let’s see what MOZ says about it. OK iPhone X gets 300k-1.5m. That’s a little bit different. That’s not quite the same as what AdWords is telling us with the same keyword.

SERPs Keyword Tool

So, let’s see what it says in the SERPs. Same keyword iPhone X. iPhone X says 6,600. That’s a huge difference.

SEM Rush

Let’s see if we can get some search results from SEM Rush. Let’s see what SEM Rush is saying. iPhone X. Organic search 2.2m. That’s a little bit closer to what Google is telling us. That’s not too far off. That’s about the same.

Keyword “Galaxy Note8”

AdWords Keyword Planner

Let’s see what we can find out about for Galaxy Note8. I’m sure there’s a lot less interest, but let’s see what we can find out with this search term. Galaxy Note8. According to AdWords, it’s 4,400.

MOZ Keyword Tool

OK, same keyword. Let’s see how it performs in MOZ. They say 6.5k-9.3k. That seems to be a pretty big discrepancy.

SERPs Keyword Tool

Same keyword. OK so according to SERPs there are no search results for Galaxy Note8.

SEM Rush Keyword Tool

Let’s see what SEM Rush has to say about it. Calculating…calculating… 3.6k. We’ve got a 0 for the SERPs. We’re seeing some pretty big discrepancies here.

Keyword Search Volume Data Not Adding Up

These are not the same number but these are the same keywords. We obviously know that there’s going to be search volume at this current time for iPhone X and less, but certainly an interest for Galaxy Note8. But the discrepancies we see here are pretty big. It’s important that you do have your own analytics tracking for your marketing. AdWords provides analytics for you inside of the AdWords platform and Google Analytics, which are actually fantastic.

Google Analytics Alternative

But in order to back up and make sure that these numbers are accurate, I strongly suggest that you have your own open source tracking software on your site that you can verify that the numbers are correct. So that you own the numbers. Or, if you don’t want to use Google Analytics, have your own tracking because you don’t trust that Analytics is in your website or wants your information or sell your information if you’re worried about that. That’s a certain interest to a lot of businesses.

Verify Data

It’s very important that you verify that the numbers are accurate on your end as far as your conversion data, your keyword tracking, all of it; make sure you know what’s getting you your money. You know that it’s good to have the conversions set up for you and your analytics tracked and reporting done for you by a Google Analytics certified company like Online Marketing Techs. If you have any questions about analytics tracking or what or website tracking, feel free to contact us at onlinemarketingtechs.com. Have a good day!