Yahoo is undeniably one of the most popular websites in the world, which explains why it’s ranked as the sixth most popular website in the world. The site has reportedly launched a service which will enable users to trade in virtual currencies most especially in Bitcoin and Ethereum directly through its platform.

This was revealed based on the announcement made by the cyber giant that it would be partnering with financial API developer TradeIt to enable users to trade cryptocurrency within Yahoo Finance.

The Yahoo Finance Application

Speaking of Yahoo Finance’s stock trading feature, which was launched by the company in 2017, users are now enabled to have access to a buy and sell an option on every digital currency’s page. Having initiated a trade, they can log in to an external brokerage account such as Robinhood, Coinbase, and the likes. Users will then activate the buy and sell order with the Yahoo Finance platform.

The general manager of finance and tech at Oath, Yahoo’s parent company, Joanna Lambert, stated that;

“As the leading provider of financial data, insights, and editorial content, we are constantly looking for ways to better serve audiences on the Yahoo Finance platform.”

Lambert went further, giving a more comprehensive explanation that:

“We first launched our integration with TradeIt one year ago, allowing people to trade on Yahoo Finance for the first time ever. We’re excited to expand this offering to cryptocurrencies, further connecting our passionate community of investors with relevant utilities on our trusted platform.”

At the moment, the cryptocurreny trading features are only accessible on the iOS version of the Yahoo Finance mobile applications, although, some users had initially seen the option on their desktop and mobile web versions of Yahoo Finance as well, but it disappeared the following day. It is worthy to note that the app is ranked 60the in the financial category of the App Store.

Also, “Yahoo Japan” which was launched by collaboration between the company and Softbank, announced in the earlier part of this year that it would be buying about 40% crypto asset in a local virtual currency exchange.