Comcast has told Verizon that it plans to resell the company's wireless service, Bloomberg reported Wednesday, citing anonymous sources.

"Comcast would offer a hybrid cellular and Wi-Fi service, using Verizon’s network and Wi-Fi hotspots," Bloomberg wrote.

Cable companies including Comcast struck a deal with Verizon Wireless in 2011 to resell Verizon's cellular service. If the Bloomberg report is accurate, Comcast would be just now activating the agreement, over three years later.

In that agreement, Verizon purchased spectrum from a consortium including Comcast, Time Warner Cable, and Bright House Networks. The deal also allowed Verizon to resell its competitors' cable products. It was approved by the Federal Communications Commission in August 2012.

Comcast declined to comment when contacted by Ars.

Verizon CFO Fran Shammo spoke with investors this week and "said that Verizon has been notified that the cable companies will execute on their 2011 MVNO deal with Verizon but he would not discuss specifics of the agreements," according to FierceWireless.

Based on Shammo's comments, New Street Research analysts wrote that "they expect Comcast to launch a market trial of a Wi-Fi-first service soon with a commercial launch following, probably sometime around fall 2016," FierceWireless wrote.

Comcast has built a network of millions of Wi-Fi hotspots, both in public places and customers' homes. The company could combine its own Wi-Fi hotspots with Verizon's cellular network to achieve nationwide coverage. Comcast also partners with four other cable companies to let their customers use each other's hotspots.

Extensive Wi-Fi use would cut down on costs and could allow cable companies to "offer a service starting at $25 to $30 a month with attractive margins," New Street Research also said, according to Bloomberg.