Gender neutral Barbie dolls is a thing kids want? Parents! Going shopping to buy Mattel Creatable World toys for your children?

This is some weird toy news if you ask me. Barbie company Mattel is looking to appeal to a new generation of kids with a line of gender neutral dolls called Creatable World. The toys, says Mattel, are “designed to keep labels out and invite everyone in.”

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The toy maker says each gender neutral Barbie doll comes with long and short hair options, along with six pieces of clothing outfits, three pairs of shoes and two accessories (one for each gender). Physically, the dolls lack the buxom, hourglass figure of Barbie and the wide shoulders of Ken.

“Through research, we heard that kids don’t want their toys dictated by gender norms,” said Kim Culmone, senior vice president of Mattel Fashion Doll Design in a statement. “This line allows all kids to express themselves freely. … We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”

I think this Barbie Doll by Mattel will be a gender neutral fail in retail stores. Are parents buying gender neutral toys like that for their children in real life? Are kids even playing with gender neutral toys? Will Barbie and Ken get their names changed to genderless pronounces?

SEE THE CREATABLE WORLD BARBIE DOLLS FOR YOURSELF ON AMAZON.

Creatable World Deluxe Character Kit Customizable Doll, Blonde Wavy Hair

Creatable World Deluxe Character Kit Customizable Doll, Black Braided Hair

Creatable World Deluxe Character Kit Customizable Doll, Blonde Curly Hair

Creatable World Deluxe Character Kit Customizable Doll, Black Straight Hair

Creatable World Deluxe Character Kit Customizable Doll, Copper Straight Hair

News source: Mattel, Creator of Barbie, Bets Big on ‘Gender Neutral’ Dolls

News source: Mattel shares soar on narrower-than-expected loss, strong sales of Barbie, Hot Wheels

Thank you for watching my Gender Neutral Barbie Doll: Your Kids Playing With This Toy video!