edie launches Mission Possible Plastics Hub to help businesses solve plastic pollution

edie has today (15 January) launched the Mission Possible Plastics Hub - a brand-new, content-driven campaign that will support sustainability and resource efficiency professionals on our collective mission to eliminate single-use plastics.

The launch of the new Hub, which is inspired by edie’s ongoing Mission Possible campaign, kicks off a week-long series of editorial action that will include exclusive interviews, podcasts, webinars and in-depth feature articles – all dedicated to turning the tide on single-use plastics.

In addition to hosting content that supports businesses with their single-use plastics phase-outs, the Mission Possible Plastics Hub will be encouraging sustainability professionals to submit new commitments to tackle plastic pollution on the Mission Possible Pledge Wall.

Commenting on the new Hub, edie's content editor Matt Mace said: “Plastics captured the imagination and awareness of the public in a way that no other sustainability issue has been able to. We are witnessing a revolt against single-use plastics and any business remotely concerned with the green agenda should have made a commitment of sorts in this area.

“However, ambition is not enough. We want to spur the action of business in reducing, replacing and eliminating single-use plastics. The new Mission Possible Plastics Hub not only enables readers to examine, compare and track commitments, it also offers advice and inspiration to drive this resource revolution. I’d like to invite all businesses to commit to our Plastics Hub.”

This week’s Plastics Hub content:

TUESDAY – Exclusive interview with Sian Sutherland from A Plastic Planet

WEDNESDAY – Exclusive interview with Fiona Ball from Sky Ocean Rescue & exclusive interview with Lord Deben

THURSDAY – Free one-hour webinar on transforming a business agenda to tackle single-use plastics. REGISTER FOR THE WEBINAR HERE.

FRIDAY – A round-up of six of the best innovations that can help businesses transition away from single-use plastics and tackle plastic pollution

A special plastics-themed episode of edie’s Sustainable Business Covered podcast, featuring discussions with an array of sustainability leaders and green groups.

Plastic pledges:

edie has already reached out to some of the major businesses that made commitments in 2018 to find out what achievements and progress have been made so far. Featuring exclusive updates from the likes of Sky and Unilever, the Mission Possible Plastics Hub now features detailed information on the plastic reductions that have been made by businesses to date. Read more here.

If your company has an existing plastics commitment, or if you’re planning a new commitment over the coming months, you can showcase it on the Mission Possible Pledge Wall.

(By submitting a pledge, edie readers are agreeing to the commitment, target date and expected benefits being published on the Mission Possible Pledge Wall, along with their name and job title. They are also agreeing to being contacted by a member of the edie editorial team, should any further information about their pledge be required.)

edie will continue to add valuable news articles, features and exclusive interviews to the Mission Possible Plastics Hub throughout the year to equip readers with the knowledge, insight and inspiration need to reduce single-use plastics without generating any unintended consequences in the future. View all of edie’s Plastics Hub content here.

edie staff