Conservative British TV presenter Piers Morgan has found himself the target of online jeers, after he was emphatically mocked by co-host Susanna Reid on Good Morning Britain.

Morgan – whose antagonistic antics have found him embroiled in feuds with the likes of JK Rowling, Emma Watson, Ewan McGregor and Aussie comedian Jim Jefferies on issues such as Brexit, women's rights, and anti-Trump protests – was ranting about people who talk politics on social media when the tables turned.

"I get annoyed when people start banging on about politics on Facebook. I've had to unfriend family members, 'cause it's like I can't... I need some respite," Morgan, without a hint of irony, told viewers.

"Can't you just put a picture of your little kid, y'know, having an ice-cream or something?"