Denver-based cable company Layer3 TV is launching its service in Longmont, and the service will be paired with the city’s in-house broadband network NextLight, as well as its telephone service.

“We consider this a very exciting opportunity for Longmont,” said Longmont Power & Communications spokesman Scott Rochat.

Rochat said that the city and Layer3 have entered into a co-marketing agreement, which he said benefits both entities because high-definition television requires a large amount of bandwidth, which NextLight offers.

“NextLight provides high-speed broadband service and digital voice telephone service,” he said. “We’ve heard from customer that want a different option on their television service. (With this) they can create a virtual bundle.”

He added that NextLight will work well with the high-definition TV provider because the broadband provider doesn’t have data caps and high definition can eat up a lot of broadband.

Layer3 officials stated in a news release that the company “offers more channels in higher quality high-definition than any other provider.” The service also offers a DVR and thousands of video-on-demand titles and integrates local, cable and premium channels with streaming online video content, social media and smart home devices.

Lindsay Gardner, chief content officer for Layer3, said that Longmont residents have already started signing up and installations are currently being scheduled. The company wouldn’t release how many people have sought out the service so far.

Gardner added that the quality of the high definition should please customers who have invested thousands of dollars in televisions capable of displaying in 4K resolution.

“When they become customers, they are going to see that evolution,” he said. “They are going to see how good that display is and what it is capable of producing.”

Layer3 was founded in 2013 and is currently available in Washington, D.C., and Chicago. Its headquarters are located in Denver.

Longmont’s NextLight began service in 2014.

The company will be in competition with the other cable provider in Longmont, Comcast. A spokeswoman for Comcast did not immediately comment when reached by email on Friday afternoon.

Gardner said that Longmont city officials approached this company because they were looking for a traditional TV provider to bundle with their internet service.

“It’s a marriage of the best broadband and the best traditional cable,” he said. “We are very proud of what we are delivering in partnership with NextLight.”

For more information on how to sign up, go to layer3tv.com/nextlight.

John Bear: 303-473-1355, bearj@dailycamera.com or twitter.com/johnbearwithme