Apparently, for Zuckerberg my data aren’t good enough; now, he wants me to start raising funds for the public good too.

This new fundraising feature appeared in August 2017 and it allows Facebook users to start fundraisers for the causes that they care about. All you need to do is pick a nonprofit from a pool of +750,000 organizations (yes, three zeroes) and in a few, easy steps you can ask your friends to throw in a buck to make the world a better place.

With a brilliant strategic move, Facebook gurus decided to focus on birthdays since birthday dates are already quite central to our daily lives in Zuckerland. Moreover, the new feature taps into an evident need for personal validation.

The strategy paid off. Last August, the social network announced that in one year this new functionality raised over $300 million. At the beginning, the company took a fairly standard 5 percent fee on every donation. However, in November 2017, it abolished the fee and now 100 percent of donations made through the platform go directly to the selected nonprofits.

In a time when the "overhead myth" dominates public opinion, the Menlo Park juggernaut guarantees that all your money will go straight to the charity you decided to help. Sounds good, eh?

Moreover, if you’re not convinced by its first invitation to create a fundraiser, Facebook will come up with a new banner, also strategically positioned at the top of your newsfeed, that promises to donate €2 to a non-profit of your choice, if you just create a fundraiser for it.