Speaking with SPOnG at a hands-on for forthcoming franchise reboot, Need for Speed: Hot Pursuit, Sullivan continued,"Criterion has always tried to be as individual as possible, and we've always tried to make games that reflect who we are at any given time, games like Burnout, games like Black, and now games like Need for Speed."Kotick opined that developers working with EA get subsumed, and become "EA Florida?, ?EA Vancouver?, ?EA New Jersey". Criterion has been EA owned for seven years, but still proudly bears its own name, and its own distinctive presence is clearly visible at EA's Guilford offices."Do I think Criterion is unique, or special in any way. No, we're just like all the other EA studios," said Sullivan."The reason why we're with EA is that we get to work on the games we want, they get pushed out to the largest audience possible, and we get to work with the best talent in the business on the best games in the business."Stay tuned for our first look at Need for Speed: Hot Pursuit.