It’s amazing to see the power of just one video and what it can do to influence the nature of crowdfunding, as noted with the Nelo Kickstarter.

If you were to stumble across the above video from the Super Best Friends Let’s Play channel (officially titled “TheSw1tcher”), it would be hard to surmise much beyond a very, very early build of a game called Nelo in its Alpha stage. The core hyperactive gameplay, including ultra-fast gliding and four floating weapons to guard against incoming enemies seems fun enough, and a gentle nudge towards the Nelo Kickstarter page as pledges of the project indicate that they wanted to see the game reach its goal of $25,000.

Sitting at less than $14,000 before the video was uploaded, it seemed like a long shot with just 5 days to go at that point in time.

All it took was one video from a channel on track to break through to the 600,000 subscriber total later today for the Nelo Kickstarter to reach its goal, as the project has reached more than $29,000 in funding, with 3 more days to go at the time of posting. The immediate success of how multimedia influencers such as the Super Best Friends can turn the tide of a crowdfunding project can be tracked on sites like Kicktraq, which shows a jump in more than double its total funding in the span of just three days.

The Nelo Kickstarter isn’t the first game to receive a large amount of monetary help from the Super Best Friends and their fans. Most notably, they rallied around the extended funding for Indivisible, including having the creator on their podcast in the project’s final days, helping to score a highly improbably funding in the final hours. They also helped prop up Drift Stage days before their Kickstarter even launched, giving the dev team the momentum they needed to succeed.

Regardless of your thoughts on those involved in making the Nelo Kickstarter possible, it goes to show just how powerful suggestion can be coming from those who enjoy playing video games and share that enjoyment with fans on Youtube, Twitch and in other video content. They are as much a powerful tool for marketing as a game trailer can be. Just imagine how Rocket League would have done had it not been for streamers and Youtubers leading up to its launch!