What

Tomorrow, July 30, is National Cheesecake Day, and since The Cheesecake Factory® loves to celebrate in a BIG way it is offering guests who dine-in at any of its 179 locations, on July 29 and July 30, any slice of cheesecake for half price*. As has become an annual tradition, The Cheesecake Factory will debut its newest flavor – Salted Caramel Cheesecake – today as well. The new Salted Caramel Cheesecake features caramel cheesecake and creamy caramel mousse on a blonde brownie, all topped with salted caramel! The Cheesecake Factory is encouraging fans to say “cheese” and snap a selfie with their cheesecake for a chance to win big prizes in the “Say Cheesecake” Contest. On July 29, July 30 and July 31, guests who take a photo of themselves with a slice of any of The Cheesecake Factory’s legendary cheesecakes and post it along with the hashtag #SayCheesecakeContest to Instagram or Twitter, or to the contest post on The Cheesecake Factory’s official page on Facebook, will have a chance to win up to $1,000**. The top 20 photos will be featured in a photo gallery for fan voting from August 3 to August 5 at www.saycheesecakecontest.com, and the photo that receives the most fan votes will be named the grand prize winner and receive $1,000. There will be 9 runners-up who will each win $100 in Complimentary eCards to The Cheesecake Factory.