The shot of the rumoured Jelly Tip chocolate that is currently doing the rounds.

Chocolate lovers first started spreading rumours on social media and now there appears to be confirmation of a sort - a Jelly Tip block is on the way.

Excitement began building on Friday, when a picture of such a block started circulating on Facebook.

Then on Saturday, chocolate company Whittaker's posted a picture of the company's founder with jelly on his head on its Facebook page.

The picture was accompanied by the words: "Hello Chocolate lovers. J H Whittaker may well have Jelly on the mind. Here's a tip … keep your eye on ‪#‎July‬."

Before the post some fans had already been asking if Jelly Tip chocolate was "actually a real thing".

Assuming Whittaker's isn't toying with the affections of its customers, its coy response would seem to suggest the answer is yes.

Within the first few hours after Whittaker's post, around 1500 people had liked the picture and more than 300 had written comments.

Efforts to contact Whittaker's to get rock solid confirmation have so far been unsuccessful.

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