Image : Patrick George ( Jalopnik )

In case you may not be aware, Toyota brought back the Supra. It’s a good and fast car, with mostly BMW parts under the skin. It still packs a turbocharged inline-six that sends power to the rear wheels and while it may not decimate all, it does have a pretty reasonable starting price. But is anyone actually buying them?

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On Jalopnik’s slack channel the staff was having a discussion as to how none of us have seen a brand new Supra on our local roadways. A few of us have spotted the Supra’s mechanical twin, the BMW Z4, but for some reason, Toyota isn’t getting the love.

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According to Autotrader.com, there are over 650, new 2020 Toyota Supras currently listed for sale. So we certainly can’t blame a lack of inventory. While some of them have the expected bonkers dealer markups asking upwards of $200,000 or more, there are a few cars advertised below MSRP.


As a professional car shopper, when a new hot ride hits the showroom, I often get asked to help source one. I got plenty of requests for the Focus RS, Civic Type R, Hellcats/Demons, and other in-demand sporty cars. Yet, I can’t remember getting a request for a Supra. In fact, the most requested Toyota that comes into my inbox is for a RAV4 Hybrid.

I get the feeling that despite the name, a lot of performance-oriented buyers just aren’t that jazzed about a $50,000+ Supra that they see as essentially a rebadged BMW. While that may not be a fair assessment of the car, my prediction is that perspective probably means a lot of these units will sit for a while and people will eventually snatch them up once some more aggressive deals are on the hood.

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