To develop an effective pricing strategy, you need to consider a whole lot of factors, both internal and external. The prices of your competitors are no less important for customer behavior and conversion rates than energetic promotional campaigns or catchy web design. Here’s a real conundrum: How can you measure the impact of competitors’ prices and use this knowledge to increase revenue?

On February, 23rd at 10 AM CST, Nick Tikhomirov, Business Development Manager at Competera, and Andrey Sukhovoy, Head of the Analytics Department at OWOX, will show you just how you can measure and analyze the impact of your competitors’ prices on sales and conversions.