The scandal surrounding “Trump University” is already an albatross for Donald Trump’s presidential campaign. The entire enterprise has been accused of being a con job , ripping off “students” who trusted the developer’s name.

But as it turns out, there’s a new, related controversy surrounding the “Trump Institute,” which is something else. The New York Times reports today that the Republican candidate “lent his name, and his credibility” to this seminar business, which offered Trump’s “wealth-creating secrets and strategies” for up to $2,000.

As with Trump University, the Trump Institute promised falsely that its teachers would be handpicked by Mr. Trump. Mr. Trump did little, interviews show, besides appear in an infomercial – one that promised customers access to his vast accumulated knowledge. “I put all of my concepts that have worked so well for me, new and old, into our seminar,” he said in the 2005 video, adding, “I’m teaching what I’ve learned.”

Reality fell far short. In fact, the institute was run by a couple who had run afoul of regulators in dozens of states and been dogged by accusations of deceptive business practices and fraud for decades. Similar complaints soon emerged about the Trump Institute.