Every year, manufacturers roll out a brand new kind of smart television at IFA that turns heads, but this year LG unveiled something that really turned heads, literally: a two-sided TV.

The 111- inch double-sided display is made of three 65-inch Ultra HD OLED displays and allows two viewers to watch different sides of the television simultaneously.

In addition to the massive 111-incher, the company also showed off a 55-inch version of its double-sided television, which boasts a thickness of just 5.3 millimeters.

Of course, outside of commercial display situations, it's difficult to imagine how consumers would benefit from two-sided displays.

Image: LG

And for now, both displays are only prototypes. But the reality is that the devices are more designed to illustrate what LG is capable of bringing to the OLED market in the future, rather than introducing a new product. "Without backlight and other auxiliary layers, the OLED display is fundamentally less complicated compared to LCD, and in time less costly to manufacture," said Dr. Ching W. Tang, who is widely credited as one of the pioneers of OLED technology, during LG's keynote presentation at this year's IFA.

LG also showed off what it calls a "wallpaper" OLED display (previewed earlier this year) that offers a a 55-inch display and a thickness of under 1 millimeter. Aside from the display's thinness, the other feature that lends to its wallpaper moniker is that fact that it can be easily attached and removed from walls via a magnetic backing.

"I have no doubt, given its advanced features and superior performance – foldable, wearable, flexible and transparent, OLED is the display technology for the next generation," said Tang.