You do this crowdfunding thing for a while, you start to get the hang of it.

Especially when you’re a company like PicoBrew, which has had three successful previous campaigns for its beer brewing appliance products. According to a statement made by the company, this time around they reached their target funding goal in just seven hours, making the campaign for the Pico C brewing appliance the fastest funded campaign ever in the food category for Kickstarter.

From the Kickstarter update:

Our campaign goal of $350K was achieved in a mere 7 hours? WOW! OK, we were hoping the Model C would be popular, but this is insane! This is a faster start than any Kickstarter Food campaign in history!

The company is also on pace to break their own previous Kickstarter record for backers. As of this writing the Pico C has 1807 backers, compared with a total of 1898 backers for the original Pico.

Breaking the total funds raised might be a bit more of a challenge. That’s because the Pico C pledge tiers are for smaller dollar amounts, the result of lower-cost product (For this campaign, the Pico C was available at a starting point of $279, while the original Pico pledges started at $499). However, with 37 days left in the campaign and lots of interesting new incentives for backers yet to be introduced, there’s a good chance this campaign could also easily become the company’s biggest in terms of funds raised.

Related: PicoBrew Debuts All-You-Can-Brew Subscriptions With New Lower-Priced HomeBrew Appliance

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