Still, with a full scale manufactory and design team, it's amazing NOMOS can charge as little as they do for their watches. Well, NOMOS draws inspiration from the Deutsche Werkbund design school, which promotes the concept of high quality products for a “lower” cost. NOMOS achieves this by avoiding much of the "luxury" fluff that their Swiss counterparts deem so important, selling direct to consumers online, and, oh yeah, a little bit of investment from the German government. Now don't think for a second NOMOS isn't this cool independent little watchmaker – they are, but they have the distinct benefit of being a recipient of funding for businesses in the former Eastern block. We'll go deeper into what that means below.

Still, a little state-level assistance doesn't mean they take anything for granted. For example, instead of making elaborate and over-the-top presentation boxes, NOMOS keeps it simple by creating basic, yet high quality leather carrying cases in colors matching the leather straps used for the watches in them. The same goes for elaborate press releases and celebrity partnerships – NOMOS just doesn’t need all that extra stuff, and you can see that in their watches.