The slow sales have nothing to do with the performance of the car. The specs comparison at the end of this post shows that it can keep up with competitors nearly 100 stacks dearer. The NSX is a technical masterpiece and has been praised by many for its capabilities. Acura simply has a few things to learn about how to sell their flagship vehicle.

A lesson on selling bricks

In the same way that Supreme has been able to create artificial demand for a $150 Supreme branded brick, Acura’s competitors have figured out how to create artificial demand for their supercars. Two words: limited editions.