A Ram dealership in Canada has taken an interesting approach to online advertising via Facebook. In a hilarious ad posted to the social media network last week, the dealership shows off a short film made to look like it came straight out of a VHS tape to promote a '90s-themed 2019 Ram 1500.

The genius ad comes from Southside Dodge Chrysler Jeep Ram & RV Centre in Red Deer, Alberta. The Ram 1500 pickup truck featured in the video is dubbed the Full Send 1500, which is decked out in full Quik-Stop coffee cup livery and custom wheels, making the whole thing look like it just came from a dealer lot back in the day.