The domain name XBT.com is currently up for sale in an online auction that is set to close on February 4th, 2018. The domain is widely associated with cryptocurrencies and has sparked interest from investors in new bitcoin futures products.

Last month, the Chicago Board Options Exchange (Cboe) launched bitcoin futures contracts under the ticker symbol “XBT”. The three-character ticker matches the domain name XBT.com, owned by global technology company XBT Holding S.A. In response to the surging interest in bitcoin futures, XBT Holding announced on January 5th that they would make their homepage available for sale.

The auction for XBT.com comes amidst heightened interest in cryptocurrencies that sent the value of a single bitcoin upwards of 1,300% in the past calendar year. Traditional institutional investors that initially expressed hesitation towards blockchain technology have increasingly taken notice.

Cboe was joined later in December on the bitcoin futures market by CME Group, another prominent futures market. Just last week, JP Morgan Chase CEO Jamie Dimon walked back prior criticism of cryptocurrencies. Goldman Sachs Group also recently announced plans to open a bitcoin trading desk in June.

Meanwhile, the domain name XBT.com is poised to become the world’s most prominent piece of online real estate for bitcoin futures. The starting bid for XBT.com is 200 bitcoins, and with just three weeks remaining before the deadline, competition is sure to be fierce.

According to a release from the company, interested parties can submit bids to info@XBT.com.