[I]n a world where we are bombarded with the same celebrities representing brands, we love seeing a different approach.

Launching this week, YSL’s new fragrance Y sees the house bring together three unexpected creative talents – rapper Loyle Carner, sculptor David Alexander Flinn and artificial intelligence researcher Alexandre Robicquet.

The campaign is a refreshing break from the norm, championing aspirational yet relatable faces, all making their own unique mark in the world as pioneers in their fields, embodying the youthful spirit of the fragrance.

We recently caught up with Alexandre Robicquet – a man who spends his days researching robotics and the future of human behaviour – to talk success, empathy and AI.