Now in its 65th year, the Cannes Lions International Festival of Creativity has become the world’s biggest get-together of the brightest minds in media, corporate marketing, advertising, finance, and technology. Building upon the VideoCoin Network’s deep and rich experience and relationships with major Hollywood studios and decision makers, our executives enjoyed extending visibility of the team’s vision to even more of the 16,000 creative professionals in attendance. The timing could not have been better, as the VideoCoin Network’s next generation video infrastructure, which dramatically lowers the costs of cloud services and provides a platform of open source innovation in the video space, is viewed as precisely what the industry needs to address its current challenges.

2018 was an interesting year for Cannes Lions. While Google and Facebook had a significant presence at the festival and lead the pack where brands spend the majority of their digital advertising budget, they were appropriately subdued by the recent public backlash against data collection and ad practices, most prominently around the Cambridge Analytica scandal. This year, extraordinary parties on multimillion-dollar yachts were tempered in favor of smaller, more intimate events and dinners in private venues and hotel rooms. Attendees buzzed about privacy, data collection and ad targeting post-GDPR, and how to cash in on live video.

This belt-tightening led to much talk about what’s next in burgeoning tech, such as artificial intelligence, blockchain tech and augmented reality, and new media platforms that cost-effectively help advertisers and brands entertain and engage with younger, mobile-first consumers in new ways.

”Our clients’ demand for video content on all their consumer devices is growing exponentially. At the same time, the cost of enabling transactions, especially those with low monetization potential, is becoming a huge issue,” said Hanno Basse, member of VideoCoin’s Advisory Board and Chief Technology Officer at 20th Century Fox Film Corp. “A new paradigm is needed. We understand the VideoCoin Network is actively engaged with the most innovative and brilliant minds in streaming and content, all working together to usher in a new era of low cost innovation via blockchain technology.”

The VideoCoin Network is a decentralized video platform redefining the process of creating, storing and distributing video content. Using the blockchain and our own native token, the VideoCoin Network is revolutionizing the massive video services market. This is a new technology that will disrupt the oligarchs of cloud computing, allowing a new platform of creativity to be unleashed. From conversations with content owners and creators, the low cost model and ability to build an ecosystem on an open source software stack has them excited about the possibilities the VideoCoin Network will unleash.

Halsey Minor, CEO of Live Planet and a strategic technology partner to the VideoCoin Network said, “There has been no major innovation in video for 20 years. The VideoCoin Network is a cloud 2.0 app that runs on the blockchain with a new proof of stake consensus model and lightening fast distributed algorithmic network utilizing the VideoCoin native token. Think of the VideoCoin Network as the Uber or Airbnb of video delivery. Using the VideoCoin Network will give customers cost savings of 50–80% that will allow innovation in this space in a majorly disruptive fashion. We will enable the creation of a new generation of video infrastructure applications via open APIs and open source-based development in the digital economy. We may see the next YouTube Music or Netflix running on the VideoCoin Network in the future, as well as major new content programming from our more established media partnerships. The possibilities are limitless and will be thrilling to experience.”