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With his mind on his money and his money on his mind, rapper-turned-entrepreneur Snoop Dogg will be coming to Montreal to talk about the business of pot.

He will be one of the featured speakers at C2 Montréal, an annual conference that focuses on innovation in business.

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Snoop Dogg rose to prominence in 1993 with his debut album, Doggystyle, which has sold more than 35 million copies worldwide. He has also appeared in numerous films. But in addition to being a rapper and an actor, he is also an entrepreneur.

His company, Casa Verde Capital, invests in early-stage companies that support the cannabis industry. He has funded Canadian cannabis inventory management company Trellis and Canopy Growth Corporation.

He also is the co-founder of a content-creation company Merry Jane that focuses on marijuana news, politics, business and culture. The company has produced the popular VH1 series Martha and Snoop’s Potluck dinner party, which features the rapper alongside Martha Stewart.

Snoop Dogg will be speaking about his business ventures alongside his business partner Ted Chung about the impending legalization of marijuana in Canada and the potential business opportunities that represents.

C2 Montréal runs May 23-25.