West Ham United FC have released 2D versions of the proposed new club crest, as revealed yesterday evening.







The four new designs feature a range of colours sans the 3D elements that were issued with the first reveal last night, which you may see below.A club source told KUMB.com: "The two shades of claret are a graphical representation of the HMS Warrior's bow, the inspiration behind the new crest shape."However, they will only ever be visible in a 3D form and this is not how the crest will appear in the majority of its applications. The 3D presentation of the crest will primarily be used across digital platforms."As the following variations show, the two shades do not apply to single colour versions of the crest, nor to the more traditional flat crest, as would appear on the playing shirt."The proposed crest has been carefully designed to be adaptable with a variety of colour applications and will follow a colour palette that has represented the Club's historic colours since 1900."That said, the Club is still fully absorbing feedback and, should there be overall support for the direction of the crest, these factors can be considered and potentially incorporated ahead of producing final brand guidelines."* West Ham United FC have also answered a selection of supporters' questions relating to the new designs, which you may see here * What do you think of the proposed new crest designs? Have your say on the KUMB Poll