The above-mentioned assets are enough to recommend the Brave browser above other browsers, but the reason why Brave is revolutionary, and why we dedicated time to writing this article, is because it’s the first browser that combines blockchain technology and cryptocurrency with browsing the internet

The team that created the Brave browser is also responsible for Basic Attention Token. A cryptocurrency that is destined to be the link between Internet users, advertisers, and publishers.

Basic Attention Token (BAT) has been developed to improve the current old advertising model which not only has been set in its ways for decades but also has an ever decreasing return on investment on the advertisers’ money spent. Furthermore, we see that advertisers are having a harder time each year to get through all the newly installed adblockers online. To counter this we see ads getting more intrusive, with publishers giving more space to advertisers on an annual basis. Youtube now forces users to watch multiple ads before being able to see a video, sometimes forcing 2 to 3 ads between 3-minute videos, severely hindering the user experience.

Websites are trying to earn their part of the advertising budget by enabling more spaces on their site to be available for ads, placing them in their video items and sometimes even offering popups, again severely hindering the user experience. Since ads are getting so intrusive often the exact opposite of the desired result occurs. Consumers can get so annoyed with how these ads are presented that they start to dislike the brand showing the ad.

BAT’s goal is to flip over this system and search for a more sustainable and fairer system. In essence, the ideal marketplace ridden of all obsolete intermediaries, that will benefit all 3 parties: the User, the Advertiser, and the Publisher.

How does Basic Attention Token benefit the User?

The Brave team acknowledges that the user, and especially its attention, is extremely valuable. Users are able to earn Basic Attention Token (which can be used or sold for any other cryptocurrency or FIAT money) simply by viewing privacy-respecting ads. We already mentioned that the browser is private and will not sell your data to advertisers, it does, however, use a machine-learning algorithm to ensure you are only being shown ads that resonate with you. These ads can be turned on or off. If you want to earn some extra funds while browsing then enable them if you want an ad-free browsing experience then turn them off. It’s that straight forward.

The second party involved are the Content Creators and Publishers, how do they benefit?

People’s attention will only go where their needs are met, whether this is a blog site, a news site, a video platform or any other type of website. The Brave browser tallies (only on your local device storage) where users spend the most time, and once a month Brave Rewards will send the appropriate amount of BAT based on users’ attention to the publishers’ wallet. Users can choose which sites they want to support, exclude ones they dislike and can even tip publishers directly with their BAT.

Publishers aren’t limited to their own websites. Social media accounts can be verified by Brave, users can support their favorite streamers on Youtube and Twitch, and users can send Tips to content creators they follow on Twitter.

Getting verified is easy enough for everyone to do, and we recommend everyone that has a site or social media account to do it!

All of this is done anonymously, we cannot stress the fact that the entire Brave ecosystem values privacy enough.