Back in 1999, DoCoMo gifted us with the world’s first smartphone with internet accessibility. Since then mobile internet connectivity has become widespread and much faster with a wide array of smartphones. Smartphones play an important role in enabling consumers to avail multiple services from booking cabs to ordering products and executing transactions.

The proliferation of wireless internet connectivity and mobile phones has opened up several business opportunities. To effectively capitalize them, businesses need to make informed decisions about presenting their offerings to consumers through smartphones. They have two choices — build a mobile application or a mobile-optimized website. It requires them to either opt for mobile app design services or optimize websites for mobile viewing. Although mobile apps have greater usability, mobile sites are more economical and work across mobile platforms.

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