NEWTON, Massachusetts—January 3, 2009—Ars Technica today announced that 2008 was the last year the company would create a Macworld keynote bingo board. Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year's Macworld Conference & Expo, and Ars Technica will not provide a bingo board. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco's Moscone Center January 5-9, 2009.

Ars Technica is reaching more people in more ways than ever before, so like many companies, trade show parody bingo boards have become a very minor part of how Ars Technica reaches its customers. The increasing popularity of Ars Technica's Actual Web Site, which more than 3.5 million people visit every week, enables Ars Technica to directly reach customers around the world in innovative new ways.

Ars Technica has been steadily scaling back on Apple-related novelty tie-in products in recent years, including NAB-bag Prize Pouches, Macworld New York Real Pizza and Bagels, Macworld Tokyo Variable Powered Armor, and Apple Expo Tarte Tatin in Paris.

Ars Technica ignited the "PC enthusiast" revolution in the 1990s with the Wankerdesk and reinvented the weblog in the 2000s with the Ars Technica journals. Today, Ars Technica continues to lead the industry in innovation with its award-winning news coverage, Infinite Loop Apple journal, and the FatBits professional procrastinator repository and associated Twitter feed.