The border city of Juárez, Mexico, is safe and open for business.

That's the message of a new tourism campaign that is trying to rehabilitate the image of a city once known as the most violent in the world. But just as some are calling for more cooperation among cities along the U.S.-Mexico border, President Trump is moving ahead with his plan to build a wall and crack down on illegal immigration.

Here & Now's Meghna Chakrabarti talks with Laura Ibarra about her tourism campaign "Love Jrz" (@love_jrz).