Customer Centricity

At Duraton Cement, we aspire to be a truly customer-centric organization, respecting our end consumers, channel partners, suppliers and building lasting relationships with them.



We nurture and encourage our employees to create value for our customers and command their respect, by being fair and demonstrating the highest ethical standards and keeping our promises in fulfilling the needs of the consumer.



We follow an 'outside-in' approach, with customer-driven processes to shape our products, services, and business models. We believe that the outside-in perspective has enabled us to be more innovative, leading to a better understanding of our customers and creating value for them.



Regular customer surveys enable us to gauge customer satisfaction and focusing on areas of improvement. We believe in continually pushing and improving ourselves to meet the growing customer demands.



We are a 'Total Solutions Company' and go above and beyond in customer service. We achieve this through a 360-degree alignment with our customers so that we truly resonate with them by creating micro-experiences that matter.