Before you go crazy and start posting every cute or “aesthetic” picture on your account to increase your Instagram following, figure out which people you want to follow you. Then see which pictures will suit that specific audience. Don’t go on posting cat pictures if your audience is computer geeks who get more excited by robots than seeing cute cats chase lasers. Remember to stay consistent with what you choose.

This will help you create and maintain a strong fan following of your account. That will also help in them sharing your profile with their friends and this is how your following will organically grow. Add new twists and turns on your pictures but keep the core content the same.