"The idea is to unlock and try to actually figure out how we could reward somebody for sharing music that they love, something that people do already, on whichever social media platform they prefer," Mohamad Ismail, who heads up the customer development as well as the artist and repertoire of Indiepush, told StepFeed.

Ismail explained that the platform aims to tap into the social media followers of bands registered with the platform, "to not only generate sales but also to generate engagement."

Through Indiepush, fans who share music can be rewarded when others go on to share and purchase the band's music. As the website explains through a trendy flowchart, users simply share music and get rewarded with free music and merchandise. Indiepush has also developed a tool for users to see just how far their share has reached, letting them know how many people were influenced.

Launched just one year ago and still in its beta version, the site already has about 100 registered artists that collectively have some three million followers. According to Ismail, Indiepush has already been able help two indie bands successfully crowdfund through Zoomaal, raising a combined $80,000.