TNL Take: You can take the power of the Publishers in eSports and apply it across the board.

For a long time, just as Publishers let Pro eSports provide them with Free Marketing, the same applied to the Collegiate space.

Now that serious money has entered eSports, those days are over.

Here are two examples of where Publishers have flexed their muscles:

The second is more a media partnership - which is where eSports will be heading - between Yahoo eSports and Riot Games to create a 10-team tournament called ULoL Rivalries featuring.... the biggest current rivalries in sports.

Here's what I said back in May The Next Level 008:

"If I’m Riot, I double-down on this opportunity to work growing this scene even further. From their investment in ULoL, working with colleges directly, and supporting local University Cal Irvine, they seem to be heading in this direction."

I'm hoping that someone at Riot actually listened.

When you're in the Church of Content, the Priest is the Publisher.

/04 BRANDS