Why an Event Telemarketing Campaign Will Work For Your Business

By: Rona Gumban

“You are invited to the 2015 Media Advertising Events in Sydney on the 31st of July 2015. “

I saw that subject line of an invite in my personal company email’s inbox yesterday, and I was glad to know that I am one of those considered as guests in the upcoming event – I felt privileged.

So I clicked on the message and read through the content of the invitation. I found out that the event will showcase new strategies and approaches on the following topics:

“Closing Advertising Deals in 3 Successful Calls”

“Your Brand & the Social Media”

“The Way to your Prospect’s Heart “

As an advertising practitioner and an avid critique of advertising brands both on broadcast and print media, I easily got interested. So I did a thorough reading on the event details starting with the date and time which I referred to my calendar’s availability, then proceeded to Google maps to check how to get to the venue, and lastly, I made certain not to miss out the “early bird promo” which can either save me a few bucks or win me a trip-to-somewhere.

Then I recalled I had this matter discussed over the phone with a lady named Sam this morning. I was quite hesitant to spare a minute talking to her but she was able to catch and hold my attention, as she quickly but clearly delivered her spiel on the details of the event. She had me convinced and I concluded our conversation with “Sure, send over the details to my email … “. With all the elements in place – the phone call, the interesting offer, and the follow-up email – I didn’t have to think twice about clicking the Register Here button.

There are different reasons why companies engage in Call-to-Invite Telemarketing Campaigns. Check out a short list of the most common objectives below:

Service or product launch. Media outlets like the television, radio, reading magazines and of course, the social media, are the main avenues of introducing a service or product to target markets. Advertising agencies would even have a finished material for promotional airing, ready for approval even before clients sign up a contract with them. However, gathering a group of target consumers in one place and time, and personally answering their queries about your business offers will boost PR credits to your industry partners like the resellers/retailers.

Conventions. Bridge connections between businesses. Events of this type are usually organized by third party groups like branding and communication firms, who act as mediators between two related targets. One good example is when a local business plans to put up an offshore site in a foreign region or country. The event is a venue for investors to meet high profiled clients in major offshore jurisdictions, based on the philosophy to foster long-term relationships with thought leaders in the industry.

Seminars. This is to disseminate information about a certain business process and share strategies. In this event, a Speaker who is an SME (subject matter expert) on the celebrated business field will facilitate the session, and the attendees are treated as the Learners. The learners will be able to take home with them new knowledge and skills. Upon exercising these newly acquired best practices on the learner’s daily work routine, better results are expected. A follow through session is then rounded up at the end of a certain period.

Others are:

Trade Shows

Conferences

Breakfast meetings & business luncheon

Webinars

Seminars

Callbox maximizes tools and staff in undertaking a call-to-invite campaign or any telemarketing campaign at that, because we understand that your event is a considerable marketing investment, and we take pride in helping you achieve your marketing objectives.

Question:

Why still engage in Telemarketing when all media avenues mentioned above are available at your easy dispense?

Answer:

Take a quick tour back to the introduction of this article – you’ll see that I have answered your question even before you’ve reached the end.

Author Bio

Rona Gumban is the Production Leader for Callbox APAC. She oversees the production of each campaign to ensure that quotas are met. Having handled multiple telemarketing campaigns, she has knows how telemarketing is beneficial for businesses.