Responses to the report from Republican lawmakers and conservative pundits have ranged from condemnation to convoluted, Bible-checking support. Mitt Romney tweeted that he believed Corfman; Alabama state Auditor Jim Zeigler tried to explain the behavior away by reminding those outraged that “Mary was a teenager and Joseph was an adult carpenter. They became parents of Jesus.” Moore himself has stated that The Washington Post’s story is “fake news,” and part of a smear campaign from Democrats seeking to sabotage his Senate race. Then Hannity weighed in, seeming to justify the alleged past behavior, saying that these encounters were “consensual.” That prompted Angelo Carusone, the president of watchdog group Media Matters for America, to call out Keurig for their advertising on Hannity’s show, which prompted the coffee maker company to pull their ads, along with Realtor.com and several other companies.

Hannity fans responded the only way they know how: with ridiculous, pseudo-machismo and social media stunts under the hashtag #BoycottKeurig. Hannity called the videos of viewers destroying their pod-based coffee makers “hilarious,” and offered to give away 500 coffee makers to replace them. It’s the second protest in nearly as many weeks by conservatives on the Internet who are backing themselves, with enthusiasm, into undesirable consumer corners for the sake of ideological purity: When the CEO of Papa John’s (an official NFL sponsor) said that “NFL leadership has hurt Papa John’s shareholders” by “not resolving the current debacle” (in reference to players kneeling during the national anthem), they pledged to boycott other pizza delivery companies and eat Papa John’s. (So in addition to committing to destroying their own possessions, they are also going to be eating a lot of very bad pizza.) Not to mention the fact that Keurigs are not the best machines for the environment, so they’re actually doing the Sierra Club stans out there a solid, too. Only in 2017!