This … is … his … boom-tweet!

Ash vs. Evil Dead star Bruce Campbell took to Twitter to address a photo making the rounds on social media portraying a Donald Trump supporter who was supposedly beaten up by violent liberal protestors at a GOP rally.

Except the photo was actually a make-up test for an actress named Samara Weaving for her role on Campbell’s comedy-horror series on Starz.

Weaving guest starred on the final episodes of the first season of the cult series and had originally posted this photo to her Instagram and Twitter account on Jan. 4.

Somehow that posting was co-opted into tweets like this:

Which caused Campbell to reply with this: