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Social media has gone into meltdown this morning after a guest appeared on Good Morning Britain dressed as a broccoli.

The man, who was introduced as Mr Broccoli, was interviewed by Piers Morgan and Susanna Reid as part of a segment on Animal Rebellion Protests.

However, Mr Broccoli refused to answer any questions put to him, and even used a banana as a telephone partway through the interview.

Earlier this week, a video emerged on social media of Mr Broccoli being let away by police in connection with the London protests.

He had previously been seen holding a sign in London's Oxford Street reading: "I'm locally sourced and environmentally friendly."

More than 1,300 people have already been arrested in the protests, part of an 'international rebellion' with action taking place in cities around the world. You can see Mr Broccoli's arrest in the video embedded below.

Appearing on Good Morning Britain, the unnamed man was at the centre of a bizarre interview.

Animal Rebellion is part of the Extinction Rebellion movement that has been staging major protests in London and beyond - including in Plymouth - in recent months.

Piers Morgan told him: "Had you come on here and made a coherant based argument about veganism that would have been fair enough, but to come on here and just be an idiot makes me think that you're just an idiot."

Susanna added: "I'm vegetarian so I'm half on your side, but you haven't managed to convince me, and if you can't do that then you've lost your audience."

Viewers took to Twitter to express their fury calling Mr Broccoli an 'idiot' and the whole interview 'pointless.'

"This #Broccoli moron on @GMB is EVERYTHING that's wrong with climate change protesters and why so many people are not listening! Go on national TV, dressed as a broccoli, answer no facts, call everyone 'peas' & attention seek... absolutely NO ONE will think you've got a point! #gmb," one viewer wrote.

"Wow, Extinction Rebellion really didn't help sending an idiot broccoli man on @GMB. Talk about destroying your cause!" another said.

A third chipped in: "These idiots want us to take global warming serious, yet this tool goes on national TV? Mr Broccoli is coming across very badly and making a mockery."

What is Animal Rebellion? What the group themselves say Animal Rebellion is a mass movement of volunteers from all walks of life that calls for a transition to a just, sustainable plant-based food system, and an end to the animal farming and fishing industries. We recognise that we cannot end the climate emergency without first ending the animal emergency: only by transitioning to a plant-based food system can we halt mass extinction, minimise the risk of climate breakdown and prevent social collapse. We advocate in solidarity with animals, insisting that a sustainable world should be one where individuals of all species can flourish, free from exploitation Animal Rebellion is a decentralised network, so anyone can take action in the name of Animal Rebellion as long as they believe in our demands and act according to our values, both of which can be found on our website. Animal Rebellion was started by long-time animal justice advocates who were woken up by the success Extinction Rebellion achieved through their strategy which focused on systemic demands, and their tactics which centred around nonviolent civil disobedience. Animal Rebellion was created to broaden society’s conversation around the climate emergency by highlighting the destructive role played by the animal farming and fishing industries, as well as ensure that animals’ voices are included as we work towards a just, sustainable future. We have a signed agreement in place with Extinction Rebellion which positions us as allies in a “Movement of Movements”, working in solidarity to motivate the public of the dire need to act, and demand the government act now on the climate emergency. As Animal Rebellion, we broaden the climate conversation by asserting that animals should be included in the just, sustainable future that we strive for, and that we cannot tackle the climate emergency without transitioning to a plant-based food system. Information from http://www.animalrebellion.org/faq/

Good Morning Britain continues weekdays at 6am on ITV.