Liga MX side Santos Laguna have a new fan. Saul Gonzalez/LatinContent/Getty Images

Whether they wanted it or not, Liga MX has attracted another celebrity fan in the guise of socialite heiress Paris Hilton.

Quite why is a mystery, but Hilton has declared her support for Santos Laguna by posing for a photo while holding the club's jersey aloft.

When it comes to famous fans Hilton is in good company, with Oscar-winning actor Leonardo Di Caprio also confirming his love for Santos several years ago.

That's one heck of a VIP guestlist so far.