TOY beauty and medical kits stocked by Target have been branded as ‘sexist crap’ by outraged online commentators.

Pictures of the blue and pink toys sparked a heated social media debate — with critics saying the toys reinforce gender stereotypes at a very young age.

Make sure those girls know their place in the world asap heh @Targetaus ? What an absolute crock! (Photo credit: @LefaSN) pic.twitter.com/7UBjv0Q8jB — Jen Clark Design (@JenClarkDesign) October 15, 2017

The $12 Young Ones My First Carry Along Medical Centre and Beauty Studio are advertised online as being everything a little doctor or beautician needs.

However, concerned tweeters said the pink and blue colours specifically market the medical kit to boys and the beauty kit to girls.

“Make sure those girls know their place in the world asap heh @Targetaus?” asked one commenter. “What an absolute crock!”

Pink is for girls , Blue is for boys. You’re familiar? Fluorescent Green & Orange are bright colours as well and have no perceived gender... — philjamieson (@philjamieson) October 15, 2017

Broadcaster Tracey Spicer, said: “WTF ...? Come on @Targetaus you can do better than stocking this sexist crap.”

Target did not respond to a request for comment from news.com.au, however the retailer did respond to individual tweets from concerned tweeters.

“We want to assure our customers that we absolutely agree that children of any gender can enjoy whatever toy they like!,” a response from Target’s Twitter account read.

OMFG! In 2017! No wonder we have so much trouble leveling the playing field. Get a grip Target. What are your female staff saying? 😡 — Drew Marshall (@DrewMarshall256) October 15, 2017

“We want to encourage children to be whatever they aspire to be so are disappointed to hear this,” said another response.

Some Twitter users defended the toys, saying there was no reference to gender on the product.

“There is no reference to Girls/Boys on either of those items,” said one user. “I would suggest it’s actually your own biases that cause you to see ‘sexism’”.

“Is it really sexist? Kids love bright colours, they’re not marked as boys vs. girls, so is that just your interpretation?” said another.