Yahoo will ditch the option for users to sign in with Google or Facebook IDs and require that they use Yahoo IDs instead.

As reported by Reuters, the switch will roll out gradually and affect services like Flickr and Fantasy Sports. But once it does, there will no longer be a "Sign in with Facebook or Google" option on the Yahoo log-in page.

"Yahoo is continually working on improving the user experience, which includes our sign-in process for Yahoo Sports Tourney Pick'Em," a Yahoo spokeswoman said in a statement. "This new process, which now asks users to sign in with a Yahoo username, will allow us to offer the best personalized experience to everyone."

Clicking on the "sign in with Google" option this morning produced a message that said: "The Google ID you entered is not associated with a Yahoo account. To continue, you now need to create a Yahoo account."

The move comes several months after Yahoo cleaned house and deactivated abandoned accounts. The company offered users the chance to nab their "dream" Yahoo IDs in order to "give our loyal users and new folks the opportunity to sign up for the Yahoo ID they've always wanted." If you didn't get your desired username, you can pay $1.99 to monitor up to five usernames for three years.

Under CEO Marissa Mayer, Yahoo has tried to boost interest in its services, from revamping Flickr and Yahoo Mail to unveiling a well-received weather app. But Yahoo still struggles with the "cool" factor; a Gmail account is arguably more popular than a Yahoo email account at this point.

But Google has also tied up all its services - YouTube, Gmail, Google+, Google Drive, etc. - into one Google Account that you can use across the Web. And you can't use an ID from another service to sign in to Google, locking you into the search giant's ecosystem. Yahoo is likely trying to do the same with this move to ditch Google and Facebook log-ins, but will users bite? Stay tuned.

For more, check out PCMag's review of Yahoo Mail and the slideshow above.

Also check out PCMag Live in the video below, which discusses Yahoo's changes.

Editor's Note: This story was updated at 11:25 a.m. ET with comment from Yahoo.

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