Detroiters of the late 19th century were a proud lot. Their French roots ran deep and set them apart from the British and German origins of their neighbors farther East. Leland saw in Le Sieur Antoine de la Mothe Cadillac what he wanted in his own company. Cadillac the man represented the best of Detroit. Leland recognized Cadillac's sense of adventure. Images of the man reflected a well-dressed, well-coiffed high-caliber person. The Frenchman's heraldry, the family crest, was chosen by Leland as the car's logo.