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Eugene Chen hopes his new Map in Seconds program will give all election campaigns the chance to target voters like a professional.

For the first time, he’s taken Statistics Canada’s most detailed age and income information and published it through an online platform anyone can use. He’s hoping it will help candidates zero in to where their potential supporters are living.

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“I think people would want to use it for the election,” said Chen, who is also working on data and analysis for Don Iveson’s mayoral re-election campaign. Chen is the chief technical officer for the local company Darkhorse Analytics.

He made the mapping software because Darkhorse Analytics needed a faster way to visualize data, and published it openly to make everyone else’s lives easier, too. Publicizing the census data is one more step.

“I have the data; I want to make it accessible,” Chen said Tuesday.

The maps are based on Statistics Canada’s dissemination areas, the smallest block of geo-located data it releases publicly. It normally comes as an inaccessible data file.