Starting Your Facebook Advertising Campaign

Facebook marketing for businesses offers the ability to tailor each part of an ad campaign: Audience, goal, and budget..

Within the audience category, the social media platform excels at letting advertisers target their consumers most effectively. With Custom Audiences, for example, social media advertisers spent an average of 59% less on their campaigns. Whether deciding to manually select a target for your ad campaign or upload a contact list and have Facebook provide recommendations, the options are all highly customizable and effective.

Establishing the goal of your Facebook ads campaign is an essential step in ensuring maximum efficiency and optimization. The options include:

Build your brand presence

Spread awareness

Drive discovery

Generate leads

Increase sales

Encourage customer loyalty

Simply by creating a business page and boosting posts, Facebook marketing agencies are able to increase post engagement by 4 times and achieve an almost 0.5% click-through rate with a Facebook ad campaign. With Instagram also at the disposal of social media advertisers, along with the 60% of users on that platform that use it for discovering new products, Facebook advertising agencies have an enhanced ability to fulfill a brand’s goals.

Budgeting works similarly to Google: Bid for your ad. Your bid determines how likely it is to appear to the most relevant users. With the ability to select whether to pay per conversion or impression, Facebook ad agencies can more simply both launch a campaign and then track those finances and adjust effectively for their clients.