What's in a name? For three New York City apartment buildings, it's no longer "Trump."

Workers pried large gold letters spelling "Trump Place" off the buildings Wednesday.

In some places, a shadow of the old name still lingered. The workers scraped and power-washed the surface where the letters had been.

New signage now displays the buildings' street addresses.

Hundreds of residents had signed a petition to remove the name after the release of a recording in which Donald Trump boasted about kissing and grabbing women without their consent.

The Chicago-based company that bought the buildings in 2005 says the goal was a "neutral building identity." Equity Residential chairman Sam Zell tells the New York Times the petition signed by tenants had "no role" in the decision.