For most young models, strutting the runway for Victoria's Secret is the ultimate dream, but Natalie Roser has bigger plans.

Less than a month after saying she's never wanted to model for the lingerie giant, the 28-year-old Aussie model has launched her own inclusive underwear label.

Taking to Instagram on Wednesday, the blonde bombshell heralded the launch of her new company, Rose and Bare.

Going it alone: For most young models, strutting the runway for Victoria's Secret is the ultimate dream, but Natalie Roser has bigger plans

'Today I bring my dream to life. INTRODUCING @ROSEANDBARE. My new underwear brand, and your nude specialist,' she captioned a series of photos of herself modelling the range.

'I’m sitting here trying to think of what to say about a project that I have been working on for three years and all I can think of is "I can’t believe I’m launching today!" It’s surreal.'

She went on to explain that her goal was to provide women of all skintones a variety of options for nude-coloured underwear, while focusing on comfort.

Girlboss: Less than a month after saying she's never wanted to model for Victoria's Secret, the 28-year-old Aussie model has launched her own inclusive underwear label

For every body: Taking to Instagram on Wednesday, the blonde bombshell heralded the launch of her new company, Rose and Bare

'@roseandbare is a collection of basics born from a need for better options. Made with your comfort and skin tone in mind,' she continued.

In an interview with POPSUGAR on Thursday, Natalie claimed she'd noticed a gap in the market.

'Australia is such a beautiful, multicultural country and I was surprised that so many underwear brands ignored the diversity of Australian women,' she explained.

'Today I bring my dream to life. INTRODUCING @ROSEANDBARE. My new underwear brand, and your nude specialist,' she wrote on Instagram

It comes less than a month after Natalie told The Daily Telegraph she has no desire to model for Victoria's Secret like so many of her peers.

'It is not really a dream of mine. Right now, no thank you. I don’t want to do Victoria’s Secret,' she told the newspaper.

Natalie explained that the pressure to look a certain way was a big turn-off for her.

Taking care of business: In an interview with POPSUGAR on Thursday, Natalie claimed she'd noticed a gap in the market for nude-coloured underwear

'I don’t know if it’s my own personal stuff but I feel like if I go for that job or if I go for a casting with them I would feel pressure to eat less and go to the gym more, and I don’t want that in my life,' she continued.

'I am 28 years old and I don’t need that stress. I am working so well and I don’t think it would add anything happy to my life. I want to be happy, not be stressed.'

And if the feedback so far is anything to go by, Natalie won't be turning to Victoria's Secret anytime soon, writing on Instagram that she's been 'blown away by the response to @roseandbare'.