A human Barbie! Paris Hilton changes outfits 10 times in FOUR days to promote new beach club in the Philippines



Paris Hilton sure likes a wardrobe change.

The 33-year-old heiress modeled 10 different ensembles in just four days while promoting the opening of The Paris Beach Club in the Philippines from Sunday until its official opening on Thursday.

The bean-shaped, three-story club fronting a man-made beach is within the resort-themed Azure condominium community in Paranaque City.

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On top of the world: Paris Hilton pictured at the opening of The Paris Beach Club in Paranaque City in the Philippines on Thursday

The statuesque blonde posed for hordes of photographers in front of the club on Thursday, clad in a lacy long-sleeved navy blue mini-dress.

She dressed it up with a pair of matching blue pumps and blue and green bejewelled chandelier earrings.

Paris then changed into a sparkling grey and white striped long-sleeved dress for a press conference. A pair of silver chandelier earrings with clear gems, a sleek white purse, and white pumps completed the look.

Beautiful in blue: The statuesque blonde posed for hordes of photographers in front of the club, clad in a lacy long-sleeved navy blue mini-dress

New endeavours: The bean-shaped, three-story club fronting a man-made beach is within the resort-themed Azure condominium community in Paranaque City

Say cheese: Paris posed with a Filipino woman during the inauguration of the beach club

The Simple Life star arrived in the Philippines on Sunday, sporting a blue, black, and grey zig zagged mini-dress, along with elaborate beaded necklaces, and a leather jacket.

That day, she tweeted: 'So proud to see my new real estate property today for the very first time! This is incredible!’



The next day, she posed triumphantly before the complex in a casual ensemble - jeans with a white tank top and a sheer long sleeved shirt.

Finishing touches: She dressed her ensemble up with a pair of matching blue pumps and blue and green bejewelled chandelier earrings

Too cool: Paris flashed a peace sign

What a wardrobe! The blonde reality star busted out 10 different ensembles while promoting the opening of the club from Sunday until its official opening on Thursday

The moment has come! Paris participating in the equivalent of the ribbon cutting ceremony

Congratulations! Paris has called this venture her proudest to date, following in her great-grandfather's footsteps

She then changed into a sparkling turquoise dress for some photos followed by a prance through the large pool of water her brand-new club sits adjacent to.



In another image posted to her Instagram, the model turned DJ struck a pose in a Paris T-shirt, teamed with ripped skinny jeans.



Other photos see her in a black bikini having a go on a water slide and in a very low-cut sparkling long-sleeved white dress with a backdrop of the Azure condominium community that her beach club neighbours.

Fun in the sun: Paris basking in the sunshine

Seeing stripes: Paris changed into a sparkling grey and white striped long-sleeved dress for a press conference

Beautiful blonde: She wore her hair in long loose curls

Finishing touches: A pair of silver chandelier earrings with clear gems, a sleek white purse, and white pumps completed the look

Major milestone: 'This is probably the one project I'm most proud about because real estate is something that runs in my blood,' Paris said

Partnership: Paris designed the The Paris Beach Club in collaboration with Philippine developer Century Properties

Killing it: She posted this image to her Instagram on Thursday, with the caption, '#BOSS' Paris also posed in a low cut multi-coloured number with a table full of candy, and was seen announcing the opening of the beach club in a flowing black and white maxi dress. The club marks her first real estate venture.

'This is probably the one project I'm most proud about because real estate is something that runs in my blood,' Paris said. Edgy chic: The Simple Life star arrived in the Philippines on Sunday, sporting a blue, black, and grey zig zagged mini-dress, along with elaborate beaded necklaces, and a leather jacket So excited: That day, she tweeted: 'So proud to see my new real estate property today for the very first time! This is incredible!' She told reporters that she has always looked up to her great-grandfather and grandfather - who launched the Hilton Hotel chains - and has had 'incredible mentors.' Conrad Hilton bought his first hotel in Texas in 1919, and his son, Barron Hilton, later led the family business. 'So I always really admired them and want to follow their footsteps,' she said. 'This is my first step towards it and I'm so proud and honoured to be doing this with Century Properties.' Paris designed the The Paris Beach Club in collaboration with Philippine developer Century Properties. Casual chic: She posed triumphantly before her first real estate property in jeans with a white tank top and a sheer long sleeved shirt

Great colour: She then changed into a sparkling turquoise dress Luxurious: In another image posted to her Instagram, the model turned DJ strikes a pose in a Paris T-shirt, teamed with ripped skinny jeans Properties Chief Operating Officer John Victor R. Antonio explained what inspired the partnership in a 2011 press release: 'Her unparalleled style that made her a successful businesswoman and a style icon, as well as her zest for living the good life are the qualities that we would like to incorporate into our vacation-inspired residential property.'

He continued: 'With her exposure to the best beaches around the world, coupled with her fun and sensible fashion sense, we believe that we’ve made the right choice in partnering with someone who appreciates urban resort style living and who can lend a world-class touch to Azure.'

Taking the plunge: She donned a very low-cut sparkling long-sleeved white dress and posed with a backdrop of the Azure condominium community that her beach club neighbours

Sweet tooth? Paris also posed in a low cut multi-coloured number with a table full of candy