"The quality promised by Festina Profundo is that this watch stays waterproof. How can such a claim be visualised in a packaging design that satisfies a demanding target group and demonstrates the quality of the product convincingly? The solution shows a highly vivid implementation: according to the motto “We believe in what we see”, the packaging aims to have maximum transparency."

The watch comes in a transparent bag filled with distilled water, a striking and convincing packaging solution that demonstrates the advantage of the watch without the need for words. Featuring only the company logo and slogan, this packaging thus submits the product to quality control directly at the point of sale and serves as a mark of confidence at the same time. By being subjected to this visible test of endurance, the watch is able to immediately convince the customers of its particularly high quality."

Client: Festina, Germany

Agency: Scholz & Friends , Germany

Head of Advertising: Martin Pross, Matthias Spaetgens, Wolf Schneider

Creative Direction: Mathias Rebmann, Florian Schwalme

Art Direction: Sebastian Frese, Ralf Schroeder, Michael Hess, Jürgen Krugsperger, Ksenia Slavcheva

Photography: Attila Hartwig

Image editing: Maren Boerner

Account Manager: Albert Petzold, David von Hilchen

The Festina Profundo 6692 keeps its promises: water-tight. The evidence of this is clear by its packaging at first glance.

The watch is presented at the point of sale in an eye-catching way directly in its element – under water. To do this, the watches were sealed in water-filled see-through bags.