Here's one league table where the Eagles can finish higher than the Dockers.

A new analysis shows that West Coast have a more valuable brand, in dollar terms, than their high-flying neighbours in the port city.

Which club's brand is worth more? The Dockers or Eagles?

The Eagles' brand is worth $32.6 million, making it the fourth most lucrative sporting franchise in the country, according to figures compiled by consulting firm Brand Finance.

In a reversal of the two clubs' on-field fortunes, Fremantle only just makes the top eight, at $24.3 million - despite painting the town purple during its run to this year's Grand Final.