1/ Ease of use

Remember how many times you found yourself standing e.g. at the beginning of a restaurant street looking for a place to eat? You might have read a lot of traditional ratings and even have printed out some of top places addresses, however they will not help. Moreover, most of them were already forgotten.

Since you are at this very place and want to find a place to eat that fits your preferences, the only possible solution would be to combine your human vision with internet knowledge. That’s where Augmented Reality (AR) as a real-time technology works by overlaying detailed information on user surroundings, including graphics, audio, video, and more, as captured through smartphone cameras and other devices.

The global augmented reality market is set to reach a CAGR of over 65% between 2017 and 2021. That’s according to a new report from Technavio*.

The research highlights three key areas of interest in AR. These are mobile devices, smart glasses and head-mounted displays. This year, companies such as Facebook, Apple and Google are all expected to launch augmented reality apps. This is likely to drive the AR market for mobile devices to reach 78% by 2021.

Indeed, awareness and user interest in AR has been steadily increasing. As a result, consumer-specific AR apps are likely to booster the market even further.

In addition, Technavio highlights the increase of AR tech within healthcare, retail, travel and other sectors. In line with the developments within AR, smart glasses are also expected to increase at a CAGR of over 69% by 2021. The AR market by HMDs is predicted to reach 35% by 2021 through wider usage in healthcare and engineering sectors.

AR technology has been praised for its potential to replace the ‘abstract’ realities of standard mobile browsers with ‘actual’ reality streamed through the camera of the smartphone. Although AR isn’t really anything new, 3D augmented reality takes things to whole new level.

Augmented reality (AR) is one of the most successful ambassadors for ubiquitous computing to date and is based on the idea that location-based data can be overlaid on your view of the real life. In the context of ServAdvisor App, the goal of mobile AR is to help potential service consumers get informed about live and up-to-date service offering in the local surrounding.

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