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KANATA, Ont. — Truth be told, the headquarters of Instant Pot don’t look much like a church.

But inside this sterile, gray office building on the outskirts of Ottawa, behind a door marked only by a small metal sign, a new religion has been born.

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Its deity is the Instant Pot, a line of electric multi-cookers that has become an internet phenomenon and inspired a legion of passionate foodies and home cooks. These devotees — they call themselves Potheads — use their Instant Pots for virtually every kitchen task imaginable: sautéing, pressure-cooking, steaming, even making yogurt and cheesecakes. Then, they evangelize on the internet, using social media to sing the gadget’s praises to the unconverted.

“Oh my goodness!” reads a fairly typical Amazon rave, one of more than 25,000 reviews on the site for the Instant Pot. “This is the best kitchen gadget to ever exist in the history of ever.”

An enthusiast in the Instant Pot Facebook group, which has more than 850,000 members, wrote, “Using my Instant Pot has totally changed my life.”