Wizards of the Coast and Twitch, the world’s leading social video platform and community for gamers, are proud to announce today a partnership making Twitch the exclusive video content broadcast, streaming, and distribution partner for Magic premier play events.

This collaboration is intended to deliver the best Magic coverage and streaming experience for fans around the world. This will translate into more coverage for Magic events and improved coverage quality for a wider audience.

“We’ve had a strong relationship with Twitch for years, and this agreement will make our partnership stronger and push coverage of our flagship Magic events to a new level,” said Helene Bergeot, Wizards of the Coast Director of Organized Play. “We’re incredibly excited to work together to grow the viewership of Magic premier play events.”

"The Magic community’s enthusiasm in supporting their game’s competitive scene has stood out on Twitch since Wizards began streaming tournaments,” said Twitch Chief Operating Officer Kevin Lin. “Having been a Magic player since the tail end of Unlimited, seeing Wizards of the Coast partner with Twitch is a strong step in helping to grow the competitive scene.”

Twitch will be the exclusive streaming provider—outside of Japan and China—for Magic Grand Prix, Pro Tours, World Championships, as well as the World Magic Cup, which is taking place this weekend in Rotterdam, the Netherlands and streaming on Twitch.tv/magic.

Additionally, the partnership will allow Wizards of the Coast to stream more of its international events in English, collaborate on sponsorships, and ultimately make the Magic viewing experience among the best in the world.

Tune in this weekend on Twitch.tv/magic starting Nov. 18 at 10 a.m. local time (CET)/1 a.m. PT/4 a.m. ET/9 a.m. UTC for more on this partnership and exclusive coverage of the World Magic Cup as teams from around the world representing their country on one of Magic’s biggest stages.

About Magic: The Gathering

Magic: The Gathering is the world's first, best, and most popular strategy trading card game, with more than 20 million players and fans worldwide. Through a unique blend of digital gameplay and face-to-face play opportunities in more than 6,000 hobby game stores around the world, Magic offers a robust gaming experience for its global community of passionate fans. For more information, visit www.MagicTheGathering.com.

About Wizards of the Coast

Wizards of the Coast LLC, a subsidiary of Hasbro, Inc. (NASDAQ:HAS), is the leader in entertaining the lifestyle gamer. Wizards' players and fans are members of a global community bound together by their love of both digital gaming and in-person play. The company brings to market a range of gaming experiences under powerful brand names such as MAGIC: THE GATHERING, DUNGEONS & DRAGONS, and DUEL MASTERS. Wizards is also a publisher of fantasy series fiction with numerous New York Times best-sellers. For more information about our world-renowned brands, visit the Wizards of the Coast Web site at www.wizards.com.

About Twitch

Twitch is the world’s leading social video platform and community for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 2 million broadcasters. Twitch’s video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. Twitch also features Twitch Creative, a category devoted to artists and the creative process. For more information about Twitch, visit our About Page, Twitter feed (#Twitch), and blog.