In addition to Jones, Yiannopoulos, Loomer, Joseph Watson, and Infowars, Facebook said it also banned white supremacist Paul Nehlen and radical Muslim preacher Louis Farrakhan from both Facebook and Instagram under its policies prohibiting dangerous individuals and organizations. The company says that all of their personal and professional accounts—or any accounts that appear to represent them or their organization—are no longer permitted on either platform.

In a statement to WIRED, a Facebook spokesperson said that the company has “always banned individuals or organizations that promote or engage in violence and hate, regardless of ideology.” But the people and organization banned Thursday were just as extreme and peddled just as much misinformation a year ago. So why now?

Facebook says “the process for evaluating potential violators is extensive and it is what led us to our decision to remove these accounts today.”

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In August 2018, YouTube and Apple banned Infowars. Facebook followed suit shortly after, removing Jones and his organization’s accounts, amid mounting pressure from critics to deplatform the conspiracy theorist. The company said its ban was unrelated to the actions of the other tech companies. And Jones and Infowars were effectively able to evade the ban thanks to a network of ostensibly unofficial pages and profiles dedicated to resharing Infowars content which popped up within days of the official accounts’ removal.

Facebook’s Thursday ban closes that loophole, by deploying a tool against Infowars usually reserved for terrorist organizations and self-proclaimed hate groups. The company says that users will be prohibited from sharing Infowars videos, radio clips, articles, and other content from the site unless they are explicitly condemning the material. Fan pages or groups that reshare Infowars content in a sincere or appreciative manner won’t be permitted.

By allowing users to share Infowars content for the purpose of criticizing it, Facebook has effectively restricted itself from using automated tools to enforce the ban—because those tools often cannot accurately determine context and tone. Instead, Facebook will have to rely on human content moderators to determine whether a post is sufficiently critical.

Asked about the “banned” accounts remaining active for an hour or more after the ban was disclosed, the Facebook spokesperson said it was the result of a plan gone awry. Facebook had originally intended for the six users and Infowars to be banned from the platform and told of the ban before they read about it in the press.

However, actually scrubbing all of the accounts from the platforms took much longer than Facebook had anticipated, the spokesperson said, leading to more than an hour of lag time in some cases.

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