A new ad released by Ben Carson's campaign on Thursday. Carson running rap ad to reach young, black voters

Ben Carson is stepping up his rap game — sort of.

In an appeal to younger black voters in urban markets, the Republican presidential candidate will run a 60-second ad featuring the rap stylings of Aspiring Mogul, his campaign told ABC News in a report published Thursday.


"Heal... (vote, vote) ... inspire ... (vote, vote) ... revive ... (vote, vote) ... Ben Carson 2016, vote and support Ben Carson, for our next president, it'd be awesome," Aspiring Mogul raps in the 60-second spot, which will air Friday in Miami, Atlanta, Houston, Detroit, Birmingham, Alabama, Jackson, Mississippi, Memphis, Tennessee, and Little Rock, Arkansas, according to the report.

Carson's standard stump speech is interspersed with Aspiring Mogul's beats.

"America became a great nation early on not because it was flooded with politicians, but because it was flooded with people who understood the value of personal responsibility, hard work, innovation and that’s what will get us on the right track now,” the retired neurosurgeon says. “I’m very hopeful that I'm not the only one that’s willing to pick up the baton to freedom. Because freedom is not free and we must fight for it every day. Every one of us must fight for us because we are fighting for our children and the next generation."

"If we're going to get America back on track, we gotta vote Ben Carson, a matter of fact. Go out and vote," Aspiring Mogul raps at the spot's conclusion.

Campaign spokesman Doug Watts told ABC that the purpose of the ad is to reach younger black voters "on a level they appreciate and follow and see if we can attract their consciousness about the election," adding that "[t]hey need to get involved and express their voice through their vote.”

"This happens to be a group that we feel pretty strongly is ready and prepared to start working for Ben Carson,” Watts told ABC, remarking that the spot signifies an "expressed articulation to another market, a non-traditional voting market for Republicans."

Ben Carson defends rap ad Ben Carson discusses new ads that target young black voters.

During a media scrum promoting his new book on Thursday in Miami, however, Carson seemed to indicate that he would have gone about it differently had the decision been solely up to him.

“Well there are people in the campaign who felt that was a good way to do things, and you know, they’re entitled to their opinions," he said. "I support them in doing that, but I probably would have taken a little different approach.”