Emojis have come a long way in recent years - since they were first integrated into Unicode in 2010, we've gained emojis of all different ethnicities, emojis for every flag in the world, and even the middle finger emoji.

However, we're still missing a condom emoji. Durex wants to change that.

Sure, it's a smart marketing campaign, but there's also an admirable social cause behind it.

It's easy to suggest sex with emojis (think aubergine, peach, the 'OK' sign), but there's nothing that shows safe sex.

So, to coincide with World AIDS Day on 1 December, Durex is encouraging its customers to call upon the Unicode Consortium, who oversee the introduction of new emoji, to give the world a condom emoji in their next update.

As Durex says in their video, "an official safe sex emoji will enable young people to overcome embarassment around the discussion of safe sex."



They also say that their condom emoji, which was created by London-based designers Shynola, could "encourage conversation and raise awareness of the importance of using condoms in protecting aganist sexually transmitted infections (STIs) including HIV and AIDS."