As a marketing specialist, a web designer, and an advertising enthusiast--I am in love with Brave, and everything that BAT is doing within the advertising space. Not only has Brave started to shake up the traditional advertising avenues (Adwords, Bing, YouTube, Facebook), they've done it with ease!

Brave is user-focused.

Brave is not only interested in becoming a force to be reckoned-with for those using Brave browser to earn for viewing advertisements. They're interested in becoming the change that the world needs regarding online advertising. While advertisers spend USD to gain customers attention on Adwords, and the-like, Brave has integrated an ecosystem utilizing the BAT token, that promotes a user-friendly advertising experience.

Isn't it nice to know that you're being paid for that annoying pop-up?

As an advertiser, I see this as a positive--User-focus is less-so negative, focusing on the annoying pop-up advertisement getting in the way of your work. Instead there is a positive benefit to seeing an Advertisement for the viewer, making the Ad, in my opinion, much more effective.

The psychology behind Ad effectiveness and furthermore user-engagement makes Brave/BAT the clear-cut future of online advertising (especially within the 'crypto-sphere'.

These realities enable me, quite easily, to hold my BAT. Further I am challenging myself to HODL all BAT accumulated between now and 2021 (I am currently holding 10 BAT, to be paid next Monday). I will be posting both the balance of my Hardware wallet each month, alongside the balance of my paid (to-date) BAT earnings from Publish0x (which is where I earn all of my BAT currently).