Ivanka Trump, President Donald Trump’s daughter, is closing her namesake fashion brand, more than a year after she formally separated herself from the company and entered the White House as a senior adviser.

Apparel sales at the brand, which Trump launched in its current form in 2014, soared in the year of the 2016 presidential election. But the company also became a lightning rod for critics of her father’s policies, with one anti-Trump group last year urging shoppers to boycott stores selling Trump-branded goods. Retailers including Nordstrom Inc. JWN, -0.89% and Hudson’s Bay CA:HBC have stopped selling Ivanka Trump products in the past 18 months, citing their performance.