In Internet Marketing, Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors/users to take any desired action.

What is conversion?

In the easiest form, it’s’ sales. But even if you are not e-commerce you need to track what value your site brings you

You throw traffic at your website but don’t see sales?

Why sit on the sidelines and watch money burn?

Unlock your site’s potential by increasing the conversion rate.

Conversion Rate Calculation Formula

Calculating conversion rate by website visitors and the conversion is creating an account.

Conversion Rate=50(accounts created)/1500(website visitors)=3.33%

Sample #2: Calculating conversion rate by users and the conversion is a subscription to the paid service.

Conversion Rate=5(paid service subscriptions)/20(users)=25%

Conversion Rate Optimization Methods

There are 2 types of practice, External and Onsite Optimization. We at Hexometer.com are trying to automate as much as possible the Onsite (or on-page) Optimization practice, finding the elements to improve the user’s experience on your website. Based on AI technology Hexometer™ periodically scans a website to make sure the digital assets are in pristine condition.

External Optimization

All the actions that are done outside of the webpage. This is about optimizing all marketing activities and focusing on improving the target audience's quality, to drive more relevant visitors to the page.

Right PR campaigns to cover the targeted auditory.

Working with influencers that have the most relevant auditory.

Detecting the most relevant keywords for your search engine marketing campaigns.

Finding strategic partners in your niche, etc.

Onsite Optimization

The practice of improving and optimizing elements on a website in order to improve the user experience and bring to the desired action.

Qualitative but more Subjective Method based on surveys and human testing. This is about asking your users questions about: Why did they engage or decide to navigate to a specific page? or organizing satisfaction surveys etc. To better understand what to improve on the website.

Quantitative Analytics Method based only on data analysis. Based on statistics and using Google Analytics or other platforms, you can find answers on questions like how, when, from where users engage with your site, or which are their entry and exit URLs, etc.

At Hexometer™ we are continuously increasing the number of monitored elements that negatively impact performance and show tips on how to improve them, ultimately to improve online visibility and performance, which of course improves the Conversion Rate.

The shortlist that Hexometer handles at this moment:

It is unbeatable that a slow-loading or down website is the number 1 reason for the website visitor to close the tab of the browser. With Hexometer you will be the first person to know if this happens. Currently, the system already monitors many known parameters that can slow down the page loading. After some period of monitoring and learning more about your website, based on ML(machine learning) technologies, our system will detect more anomalies and in some cases will predict the possible outage risks. Browser alerts — wrong SSL certificate set up, being in some “bad” or “spam” lists, or many other cases, triggers the internet browser to show security or warning alerts to the website visitor. Dead or broken links are one of the biggest headaches for website owners, which gives not only bad experience to the website visitor and decreases the conversion rate but also can leave a bad impact on the search engine ranking of the website. And even if you have a perfectly managed website, you still have chances to face this issue. The common case is that most of the websites have a blog and there are external links in the content, or 3rd parties hosted images or files, and you do not control when they will change, remove or block any content on their server, so it is mandatory to periodically scan and clean your content from dead links.

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