NEW YORK (MarketWatch) — Walt Disney Co. DIS, -1.22% doesn’t want to give “Frozen” all the credit for last quarter’s blowout results, but it did mention the animated film 24 times on a post-earnings-report conference call late Tuesday — more than “Star Wars,” “The Avengers,” “Cinderella” and “Spider-Man” combined.

Disney gave “Frozen” 14 mentions in its prepared remarks alone — compared with nine for its upcoming “Star Wars” film, eight to the successful “Avengers” film, two to “Spider-Man” and four to the soon-to-be-released “Cinderella” starring Cate Blanchett.

In fact, management seemed more excited about a seven-minute “Frozen” film that will play at the beginning of the “Cinderella” revival than the classic feature-length film itself. “We actually believe it’s going to generate some more buzz for ‘Frozen,’ and that should generate more buying in terms of consumer products,” said Disney CEO Bob Iger.

Disney Chief Financial Officer Jay Rasulo said this is the beginning of a “long-term franchise” for the company. It will reflect itself “in all of our divisions, consumer products certainly not the least of [them],” he said.

But the media conglomerate doesn’t want you to think it’s overly dependent on the franchise.

“I don’t think that we can underestimate the impact that ‘Frozen’ has had across our company in all of our businesses,” Rasulo said. But it also wouldn’t be accurate to say the consumer-products division was “overly dominated” by it, he said.

Investors certainly applauded the results Wednesday. Shares of Disney opened at their highest level ever, and climbed to an all-time intraday high.

Nomura backed its buy rating on stock and raised its price target to $110 from $105, citing the continued benefit of the “Frozen” franchise and management’s upbeat, forward-looking tone. J.P. Morgan reiterated its overweight rating, and lifted its target by five dollars to $110, saying “Frozen” had continued to “shatter expectations” while revenue at Disney’s parks increased 9%

Disney said “Frozen” is just one of 11 franchises that are chalking up more than $1 billion in annual retail sales. It also has high hopes for “Star Wars” and the growing Marvel brand and its potential contribution to consumer products, studio and parks revenues.

But not all analysts are convinced. In a note on Wednesday, Janney Capital Markets warned clients that some segment results for Disney’s first quarter were “abnormally strong” and may not recur. The brokerage backed its neutral rating and $105 target, making it the single bear among a herd of bullish analysts raising their sights for the stock.