We all know Facebook, Twitter and Instagram and many other social media channels. We are likely to have extensively used them, they created this platforms where it bridges real and virtual worlds. I am not here to detail on what social media is rather talk about their problems.

Let us consider the technical features that exist in social channels. Social media channels allow several million users to operate simultaneously so they should be available and have to be able to scale as needed. Most social media channels are owned by some big corporates. Usually there are dedicated buildings where the servers are requiring huge costs and big teams maintaining them to ensure that they scale efficiently. They are closed and not easily accessible by anyone. In short they are highly centralized and unclear on what goes under the hood.

The corporates behind the social media channels operate the channels in ways that are most profitable to them. For example they get to say where the ads should show on the page and what content to show you in some cases the actual content is hidden behind some array of ads. As more users engage the platform the higher returns to the owners especially when engagement happen such as likes and comments on posts. This means that corporates make money from users' content generation and consumption. In many cases in return for a free service.

All of those points are considered issues because the user has no control over his data and this lead to various investigations and research on what goes on under the hood of those social networks. Like this one here. Clearly the centralization nature of those platforms has made those issues exist and the biggest winner is the company behind the social media channels.

Thanh Nguyen (https://www.linkedin.com/in/thanh/) decided to do thing differently and make use of the blockchain technology. He thought why not create a platform that allows sharing of content and instead of focusing on benefiting from advertisements why not users benefit from their contents?

That is when he thought of TTC protocol over the blockchain. The blockchain as you might already know is economics and cryptography merged together. In Layamon terms the blockchain is like a public database shared among several public nodes and as nodes use the database and maintain it they will be rewarded for doing that based on what is called the consensus. The consensus is basically the logic that decided who takes the rewards from using the platform.

TTC assumes that each user in the platform is a node. As the user's/node activity increases its density in the network also increases hence the reward. It is worth mentioning that there are social channels on blockchain like Steemit. It can be argued that this is not a social network channel per-say but for the sake for this post let us consider it a type of social media network. So you have bloggers and people commenting and discussing on posts. Steemit rewards users posts based on their quality. Now Steemit focuses on blogs and is limited to that. However the blockchain model proved effective. and we are yet to see a messaging platform like Facebook over the blockchain.









TTC token is rewarded to users on the social platform based on the their contribution level which is meant to incentivize users to stay active and interact more. The advertisers can still publish ads on the platform however the rewards from advertisements goes directly to the users.

The blockchain's architecture solves many problems that currently exist mainly issues with architectures, scalability and security.



Resources:

TTC Website: https://www.ttc.eco/

TTC Whitepaper: https://d1u6eqogwsdivn.cloudfront.net/whitepaper/TTC_Whitepaper_EN.pdf