Scotchy, Scotch, Scotch: Anchorman fans celebrate Ron Burgundy Scotch Whisky

By Erin Smith

TN Paramount Film Company announced it will be launching Ron Burgundy Scotch Whisky, to coincide with the premiere of Anchorman 2, starring the cast of original characters including Will Ferrell n his role as TV newsman, Ron Burgundy.

TN Paramount Film Company announced it will be launching Ron Burgundy Scotch Whisky, to coincide with the premiere of Anchorman 2, starring the cast of original characters including Will Ferrell in his role as TV newsman, Ron Burgundy.

There will be cameo appearances by Nicole Kidman, Harrison Ford and Tine Fey. Anchorman: The Legend of Ron Burgundy, the original was released in 2004 with an opening weekend grossing $28m in the US.

In the original film, Ron Burgundy loves scotch and celebrates the drink and at one point saying, "I love scotch. Scotchy, scotch, scotch. Here it goes down, down into my belly..."

The sequel will again be featuring Ron Burgundy's love affair with Scotch Whisky.

The film will be released in the UK on December 20 and the whisky will be available in the UK market in late December through Drinksupermarket.com and Malcolm Cowan Ltd in 70cl bottles. The brand will be supported by press advertising to coincide with the release of the film.

The whisky is said to be selling well in the US and Canada where it has already been released.