Google will be launching a pop-up at 96 Spring St. in New York City. The Mountain View company's upcoming physical location is expected to feature a bunch of new hardware that it has in the pipeline, including the Google Pixel line of mobile devices.

The pop-up will open its doors on Oct. 20, Thursday, which is the same day the Google Pixel and Pixel XL will be available on retailers' shelves. Moreover, with the Made by Google branding, the pop-up will go beyond just the mobile device.

Bear in mind that aside from the Pixel and Pixel XL, Google also introduced a handful of other products during an event held Tuesday, Oct. 4. The list includes the Daydream View virtual reality headset, the Google Home smart speaker that has a lot of similarities with Amazon Echo, the Chromecast Ultra, which supports 4K HDR streaming, and the Google Wifi, which can form a mesh of networks using multiple routers.

But it's not just the latest products. Their predecessors will also be featured in the pop-up. For instance, the Chromecast and Chromecast Audio. It is unknown whether other Google devices will find their way to the pop-up's shelves, as Google is yet to hint at other devices aside from the mentioned ones.

However, the Made by Google pop-up should not be expected to be a purchase point for the mentioned devices or any device from Google for that matter. Rather, the pop-up will open its doors to give consumers the "experience" and have them try out the company's product offerings.

Aside from the Spring Street location, Google has not specified any other venues. But granted that this one becomes successful, it may lead the Mountain View company to open Google experience centers in other key locations within the country.

Having such physical locations to host product demos and provide users the chance to try out its latest wares can play out well for Google and its future product releases.

More than any of Google's other recently introduced products, consumers are likely to line up for the Google Pixel smartphone and Pixel XL phablet. Aside from the awesome ad, both devices will come out of the box with Android 7.1 Nougat on board. They'll also sport the Qualcomm Snapdragon 821 SoC, which Qualcomm claims will deliver 10 percent more performance over the Snapdragon 820. This should be plenty when coupled with 4 GB of RAM on the two devices.

And yes, they both come with fast charging and 3.5mm headphone jack. Below is Google's ad for the Pixel, which is branded as a "phone by Google."

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