Next, and this is a very big one, we need leadership, and we need a strategy. Now we know there's a lot of magic in this mix: a lot of right people, right place, right time. And that will never stop being an important element of the way music is made, the way some of the best, most enduring music is made. But there cannot be a leadership vacuum. In 2018, thriving music cities don't often happen and don't have to happen accidentally. We need elected officials who recognize the power of music and elevate the voices of creatives, and they're ready to put a strategy in place. In music cities, from Berlin to Paris to Bogotá, music advisory councils ensure that musicians have a seat at the table. They're volunteer councils, and they work directly with a designated advocate inside of city hall or even the chamber of commerce. The strongest strategies will build music community supports like this one inward while also exporting music outward. They go hand in hand. When we look inward, we create that place that musicians want to live. And when we look outward, we build opportunities for them to advance their career while also driving attention back to our city and leveraging music as a talent-attraction tool.