Global crypto exchange Huobi completes its executive pursuit in Turkey by appointing Alphan Gogus, a veteran in crypto and finance, as the new general manager for Huobi Turkey.

A new manager for a growing market

Global crypto exchange Huobi has brought on Alphan Gogus as the general manager for Huobi Turkey, according to a press release shared with Cointelegraph on Dec. 11. Alphan Gogus is a well-known figure in Turkey's crypto industry, which is showing rapid growth with the recent expansion of global crypto exchanges like Huobi and Binance to the market. Prior to his role at Huobi Turkey, Alphan Gogus worked at local crypto exchange BTCTurk as Chief Operating Officer, and at Deloitte Audit as a Senior Manager.

Mohit Davar, Huobi Group Regional President, made the announcement, saying that hiring a leader is an essential milestone for establishing a strong local presence in Turkey. “Huobi will continue to build their team in Turkey,” he added.

Describing Turkey as one of the world's fastest-growing crypto communities, Gogus noted that the local team would create value for the Turkish crypto space "with its technology and efficient marketplace."

Huobi started its expansion to Turkey with a localized web and app versions of the platform. As Cointelegraph reported in October, Huobi plans a fiat onramp for the Turkish Lira by the end of the year.

Binance also deploys a local team in Turkey

Huobi is not the only global player targetting the Turkish market. The country, which is known as an avid adopter of crypto, is also in Binance’s sights. As Cointelegraph reported on Dec. 6, Binance posted job openings for several prospective local executives.

Speaking to Cointelegraph in his visit to an event in Turkey, Binance CEO Changpeng Zhao confirmed that they are expanding to the country with a local team and support for the Turkish Lira.

Cointelegraph reported in November that Turkish users can buy BTC, ETH, and XRP directly from Binance with their Papara digital wallets. According to the interview, Binance is also planning to add direct Turkish Lira bank transfers to Binance, followed by Turkish Lira pairs.