Just yesterday, the RBI released the facts of the results of the demonetisation of Rs. 500 and 1000 notes that was undertaken in November 2016. Soon after, the hashtag #DemonetisationSuccess became trending in India, led by some BJP ministers and supporters.



However, a close inspection of the hashtag by watchdog handles and eagle-eyed Twitterati exposed the trend as nothing more than a sham perpetrated by the BJP to shift the narrative, an act that they have been accused of several times when the demonetisation seemingly failed to achieve a goal publicly said by Modi or anyone in the Central government.



The first set of tweets was put up by some BJP leaders, and it seemed innocuous enough, given that they were BJP leaders and it makes sense to glorify a move brought about by the same party.







With the return of Rs.15.28 lakh crore in the banking system, almost entire cash holdings now has an address. #DemonetisationSuccess — Arjun Ram Meghwal (@arjunrammeghwal) August 31, 2017





Demonetisation has led to widening of tax base and bringing back undisclosed income into the formal economy. #DemonetisationSuccess — Birender Singh (@ChBirenderSingh) August 31, 2017

However, soon after, a number of Twitter handles started coming out of the woodworks, all Tweeting the same general message of how Demonetisation is a massive success for India and the Modi government, right down to the punctuation and, quite literally, the words.





Entire Government machinery seems to be pushing #demonetisationSuccess! Corporates can learn from BJP on concerted social media campaigns :) pic.twitter.com/3RUU5Grt4h — Karthik (@beastoftraal) August 31, 2017

LOL, BJP IT Cell and @malviyamit are at it again. Paid twitter trend to make a disaster look like a success. #DemonetisationSuccess pic.twitter.com/rCK0gBUIHA — Dhruv Rathee (@dhruv_rathee) August 31, 2017

All the tweets had the same general content of how the move increased the tax base, reduced black money, crippled terror funding and a host of other things the BJP used to shift the narrative on the demonetisation plan. One user on Reddit shared a Google doc with a set of pre-written tweets to be used. It is currently unconfirmed if it was issued by the IT cell of the BJP or if the list was painstakingly compiled by the user. The document can be read here.