Octyldodecanol, Triisostearyl Citrate, Ozokerite, Tricaprylyl Citrate, Silica, Microcrystalline Wax / Cera Microcristallina / Cire Microcristalline, Copernicia Cerifera (Carnauba) Wax / Copernicia Cerifera Cera / Cire De Carnauba, Moringa Oil / Hydrogenated Moringa Oil Esters, Ethylhexyl Palmitate, Caprylic / Capric Triglyceride, Vinyl Dimethicone / Methicone Silsesquioxane Crosspolymer, Punica Granatum (Pomegranate) Seed Oil, Euterpe Oleracea Fruit Oil, Mangifera Indica (Mango) Seed Oil, Tocopheryl Acetate, Polydecene, Ascorbyl Palmitate, Saccharin, Fragrance (Parfum), Tin Oxide, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: Mica, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 27 (CI 45410), Manganese Violet (CI 77742), Yellow 5 Lake (CI 19140), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Bismuth Oxychloride (CI 77163), Red 33 Lake (CI 17200), Red 21 (CI 45380), Yellow 6 Lake (CI 15985), Blue 1 Lake (CI 42090), Red 28 Lake (CI 45410). Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

With Pure Color Love, it's all about you and your attitude-du-jour. The precision tip helps create the hottest lip, but it's when you make your own mix that you can really express yourself.The Lipstick Layer: Apply one shade on top lip, another on the bottom. Press lips together and blow a kiss to blend.The Ombré Lip: One shade goes from outside in. One from inside out. You blend them where they meet up in the middle.The Mono Chrome Lip: Always overlay the Cooled Chrome finish on top of other shades. Watch it cool your look from Day to Night in a flash.

Daring. Vibrant. Striking. Sublime. Color has never felt so fun!There are no rules in Love - so play, mix and remix to make every look your very own. Fly solo with a single shade. Layer up for custom color or selfie-worthy styling - see How to Use below for a few looks to start you off.Whichever Love you love, start creating your playlist today.Finishes - Comes in four trending-now finishes, each in multiple must-have shades:Every shade is long lasting, comfortable, super-smooth as it glides on, and non-drying on your lips.Pure Color Love is packed with a superfruit cocktail of pomegranate, mango and acai power oils. Lips feel smooth and soft, with renewed moisture. The lipstick texture feels weightless, yet wonderful.And the scent? A hint of cupcake makes it a little irreverent, a lot irresistible and absolutely addictive.

Product Reviews

Rated 4.4 out of 5 stars

397 Reviews

Most Helpful Positive Review

Love 'em!

I bought three colors - Pocket Venus, Rose Xcess, and Juiced Up. The Rose Xcess and Juiced Up are very deep, matte, berry colors. The Pocket Venus is a lighter berry color, and looks glittery on the website - but isn't. I was a bit concerned until I tried it on - no glitter, just a lovely shine. None of them were drying, and they did last quite a long time on my lips. I love them!

Most Helpful Critical Review

Bar Red (Matte)

First: shape. The shape is excellent. Clever. You can get a crisp, clean, perfect line from that sharp edge of the bullet. I imagine you can probably also get a nice smudgy "bedhead" lip by using the flat, but I didn't try that out, so I can't say for sure. Second: color. Bar Red is a *gorgeous* color. Absolutely saturated and true to image. Only needed one coat. I did take a look at Nova Noir, and that came out *much* more sheer, and honestly not even really that buildable--the shimmer is truly lovely, though. Third: wearability. This loses so many points here. Within half an hour, it had faded to the racoon lips look, and it was dry and nearly papery until then. Matte lipsticks are often like that, but this was egregious. Didn't even temper to a stain. Very disappointing. It didn't last at all, and it was uncomfortable. Dang it, my lips should never stick together.

Reviewed by 397 customers

Beautiful beautiful beautiful!

5

Samantha from Bolivar ohio

If you love sparkle this is for you. I am only talking about the limited edition sparkling chrome products. I sure hope this line does not get discontinued. I'd love to see more colors but I bought three and combine them to make the look I want. I get compliments that it's stunning all the time. The lipstick stays all day which was surprising for the glitter but it dries so well it makes sense. I love ve I get the look of lip gloss in the form of a lipstick.

An ok lipstick

3

Julie from MI

Snagged a few of these on the bogo lipsticks sale. They're alright. Lancôme L'absolu Rouge is still the holy grail of lipsticks for me.

Cool night chic

5

Matilda from Chicago

I had a few other colors from this line and I knew that it rich and smooth lipstick. I like sparkles and chrome colors. In "real life" this lipstick is not that dark and gives very chic elegant look without "adding" some years as many of dark colors do.

Perfect summer color!

5

Janetpooh from Canton, TX

Love love love the bright pink, Naughty Nice, luckier. It really is the perfect bright pink. Goes on like a dream, lasts very well, and feels wonderful. Such a happy color. IMO almost anyone could wear this color. One other plus -- it makes my whole face look rosy healthy!

The perfect Nude!

5

Morgan from Austin, TX

I have bought seven lipsticks from the Pure Color line. The Naked City - Edgy Creme is sheer, beautiful and my lips feel good. I am a fan of this line of lipstick and recommend it to everyone I know. No heavy perfume smells, wears beautifully, fantastic colors, and a great price. Who can say no?

Love it!

5

Bebee from Sunrise, Fla

I love this color (Hot Rumor). It's perfect for summer. And also it's good for my chapped lips. I'll buy it again!

The color is great !

5

Anna from Portland

The color 330 is great for me and I use it everyday. I will buy other colors for this series lipstick.

Beautiful lipstick

5

Pri from California

I bought Strapeless shade .. this shade is perfect for fair to medium skin . Very pretty shade and formula of this lipstick is amazing

Best color/texture ever!

5

TracyH from Vero Beach, FL

I bought "Strapless" color - it is perfect for my coloring (med-fair skin neutral undertone, silver blonde hair) and I love the texture and shine level. I do not like lipglosses nor matte lipsticks - this is perfect. Very pretty case, too.

Best - My Lips But Better!

5

Elise from Louisiana

I bought this in Crazy Beautiful and I love it! I have a light olive tone complexion and this color is great for a natural look!

No. I would not.

2

N/A from Las Vegas, NV

Listed above.

Moist and long wearing

5

Libbie from GA.

This lipstick is a beautiful shade, it is long wearing and moist.

Beautiful color!

4

SimplySly from Houston, TX

I love berry/red/burgundy colors. This is a beautiful, luscious color that lasts. It was a bit dry going on so I had to apply a couple of coats and make sure my lips were primed or moisturized for better application. I won;t stop using it though!

Beautiful color

5

Camie from Deer Park, texas

I love this color its better in person. I just wished it lasted longer and was long wearing.

This lipstick is very nice. It goes on and stays on smooth

5

ELICIA from Tennessee

Great product and the staff were very helpful in helping me find the right lipstick for my skin type.

Rich color and creamy formula

5

Trutxn67 from Orange Grove, Texas

As an Estee E-list member I completely recommended this lipstick! The shades are rich and vibrant but it's the smooth formula I love most. It goes on easy and feels nourishing.

Loveit

5

Rr from New York

Nice product

The best lipstick

5

Nutsa from Tbilisi

Very good matte lipstick, it stays all day and the color is fabulous

Great

5

Bird from Royal Oak, mi

Great color

Don't buy

1

AnnaBan from Columbia, MD

Very disappointing. This lipstick wears off quickly. It's not worth of the price. I only like the smell.

Love it

5

sophia from Delaware

it stays long to my lips and colour just love it!

Beautiful color and hydrating

5

Andy from Salt Lake City, UT

The color Raw Sugar is absolutely gorgeous! The lipstick is very hydrating and it feels weightless when I have it on. I would definitely recommend these lipsticks and I will be purchasing more.

Amazing Color RAW SUGAR

5

Anahit from Delaware

Matte color but soft and comfortable. And just fantastic nude color.

LOVE IT! so moisturizing

5

emm zee from Chicago, IL

I really liked it, I was a little doubtful but tried some on the store when the sales associate suggested it. AND I LOVE IT!!!!! It's almost like a lip balm, but thicker. My lips get really chapped, but with this lipstick they felt very moisturized afterward not dry. I am more of neutral lip color so I really liked this color its very natural with a little tint. Very happy with results.

Love "Juiced Up" color

5

Jane from White Plains, NY

Love this lipstick. It lasts and is not drying to your lips. I like the Matt finish. Creamy lipstick just smears all over my lips. It's a winner!