A Massachusetts firefighter channeled his inner "Buddy" to spread some holiday cheer in downtown Boston.

BOSTON (WTHR) - A Massachusetts firefighter channeled his inner "Buddy" to spread some holiday cheer in downtown Boston.

Brendan Edwards dressed up as Will Ferrell's character from "Elf" and challenged passersby to pillow fights in front of the city's historic Faneuil Hall. He went toe-to-toe with all comers, turning stunned faces into smiles as he played.

He posted video of his antics to Facebook, including a pillow fight with an older woman.

“I had her hit me with the pillow and I fell to the ground,” Edwards told WHDH-TV. “When she helped me up I came in with the sneak attack.”

He now hopes to hit the streets of Boston once a week until Christmas.