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Along with sending a car into space, selling flamethrowers and planning underground tunnels, Elon Musk has taken on another stratospheric task: launching an ironic media site.

The Tesla head tweeted, “Thud! That’s the name of my new intergalactic media empire.”

The Daily Beast reported that former editors of the Onion Cole Bolton and Ben Berkley are working with Musk — and poaching other staffers.

“It’s pretty obvious that comedy is the next frontier after electric vehicles, space exploration and brain-computer interfaces,” said Musk, who tried to buy the Onion in 2014. “Don’t know how anyone’s not seeing this.”