FARGO — Move over, Belgian waffles. There's new competition in town.

Iby Nemati recently launched Windsor Waffles, a new catering company specializing in gourmet, made-to-order waffles.

The native of England debuted his tasty creations in November at Folkways' Christkindlmarkt in downtown Fargo. Skyler Dutton, co-owner of Thunder Coffee, remembers them well.

"We saw everybody walking around there with a waffle on a stick," Dutton said.

Their popularity prompted Dutton to invite Nemati to sell his waffles the following weekend on Small Business Saturday at Thunder Coffee, 300 Sheyenne Street, West Fargo. It was such a success, Dutton said, that he's invited Nemati to come back from 9 a.m. to 3 p.m. Sunday, March 22, to serve bunch.

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"It’s a perfect pairing to have a cup of coffee in one hand and a waffle on a stick in the other. I’m a sucker for anything with chocolate on it," Dutton said.

Nemati is a big fan of sweets as well.

"Desserts in general, I'm a massive desserts guy for as long as I can remember. I love desserts, and I love ones that look amazing, too. That's a huge part of why I wanted to go into waffles," he said.

Nemati first came to Fargo-Moorhead as an exchange student to study international business at Minnesota State University Moorhead. While here, he met his future wife, Michelle Nemati.

After a long-distance relationship, the couple married in England and returned to Fargo to live. Iby Nemati worked here as a mortgage banker before launching Windsor Waffles in November.

Nemati said the restaurant business is in his blood. His father owned several restaurants back home in England.

"Probably for as long as I can remember, I was answering the phones, mopping the floors and cleaning kitchens. It's always been in my blood. It's what I've always done," he said.

Nemati is building the Windsor Waffles brand from scratch. He designed the special waffle iron that allows him to make different shapes. He also developed his own batter recipe and has experimented with different topping combinations.

When asked if he had a best-seller, Nemati said it depends on the crowd.

"If you're doing a kids' event, the ones with the most color wins. Colorful M&Ms and stuff like that wins," he said. "If we do events at places like breweries, the more savory one (like those with peanut butter) wins."

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One of his biggest selling points is that he can make pretty much whatever a customer wants.

"A lot of times, people may think that waffles are breakfast items, but we can customize our menu to fit any occasion or taste," he said.

The next opportunity to try Windsor Waffles will be at the upcoming Lake Life Wknd Expo from 5 to 11 p.m. Friday, March 20, at the Fargo Civic Center, 207 5th St. N.

Nemati is also having a customized food truck built that he plans to take to events in town and around the lakes area this summer.

A portion of Nemati's sales will be used to make "Waffle Wishes" come true, Nemati said.

"A big focus of ours is to support our community as much as we can and help bring happiness to as many people as possible by using a portion of sales to grant Waffle Wishes," he said.

For more information, follow "Windsor Waffles" on Facebook or Instagram.