Screen Shot: Anomaly Attire

City Based: Orange County, CA

What inspired the brand name?

The name was mainly inspired from my favorite film, Interstellar, but I also wanted to pick something that reflected my design and brand ideology. The definition of "anomaly" is "something that deviates from what is standard," which is exactly what I wanted Anomaly Attire to represent.

At what moment did you realize you wanted to start a brand?

I've always been a creative person, but I got the initial desire to start a brand in 2015, when I took a high school graphic design course. Unfortunately the inspiration faded away and I forgot about it for almost a year. It was in late 2016 when I really began working on Anomaly, after asking some of my friends to be my partners in this endeavor.

What helps you get over creative blocks?

Movies definitely help me get over a creative block. I find that watching a film related to the theme I'm going for lets me visualize what I might want in a graphic. Also browsing through archives of some of my biggest inspirations (Undercover, Raf Simons, Cav Empt, Off-White, A Cold Wall) helps to get my creative juices flowing.

What is the biggest mistake you have made?

I'd say the biggest mistake I've made, or continue to make, is inconsistent design language. Most of the products we've released don't follow a consistent theme, which dilutes the overall brand image. I've said this in the past, but Anomaly has always been more of a personal art project for me, to see what I'm capable of. I think in time a single aesthetic will develop, but until then, the brand will continue to move and evolve through different themes.

What is the biggest success you have had?

So far the biggest success we've had was back in August when we sold out the entire stock of Facade Tees in 36 minutes, with half of the orders coming in within the first 10 minutes. It felt completely surreal refreshing my email and seeing so many "New Sale" messages. There's an indescribable satisfaction that comes from creating a design that people like so much, that they're willing to purchase it.