IKEA has decided to enter the energy market and is claiming it can save people £300 on their energy bill.

IKEA has decided to enter the energy market and is claiming it can save people £300 on their energy bill.

The Swedish furniture giant is joining the ‘Big Clean Switch’ campaign, a UK initiative which helps customers source 100 percent of their electricity needs from renewable sources.

The £300 saving is based on what the majority of UK consumers pay for a Standard Variable Tariff with a ‘Big Six’ energy supplier, compared with the current cheapest renewables tariff through the Big Clean Switch website.

Hege Sæbjørnsen, Sustainability Manager at IKEA UK, said, “By partnering with the Big Clean Switch, we hope to make switching to renewable electricity simple, accessible and affordable to everyone.”

“We want to provide our customers with innovative solutions that will help them live a more sustainable life at home and save money in the short and long-term”, he added.

IKEA will receive a commission payment for every person that switches, which is ring-fenced for local community projects.

Jon Fletcher, Campaign Director at Big Clean Switch, commented: “We want to give as many people as possible the opportunity to switch to renewable electricity and our partnership with IKEA is a big step forward in helping more people achieve this. Every person who makes the switch plays a vital role in taking the necessary action to help reduce the impact of climate change”

The move forms part of IKEA’s global sustainability ambitions, which includes a pledge to produce 100 percent renewable energy across its entire operations by 2020.

Hege continued: “Last year in the UK, we generated renewable energy equivalent to 41 percent of the energy we used. We have also installed solar panels on all new stores and the majority of our existing stores as part of our investment in renewables”.

Photo Credit: IKEA