This is the year of Pusha T. After being named President of G.O.O.D Music last month, the rapper has kept busy with the official release of his latest album, Darkest Before Dawn—and he just announced a nationwide tour in the upcoming year.

Despite all the buzz surrounding his music, Pusha T hasn’t lost sight of his passion for style. A new video captures the rap mogul on a recent shopping trip in London alongside his stylist Marcus Paul (whose clientele also includes LeBron James and Jay Z). The two make their way through various London boutiques, including Hostem and A. Sauvage, and give us an inside look at how Pusha T shops and selects pieces for his wardrobe.

Browsing through one-of-a-kind topcoats and fitted tailored suits, Pusha T speaks of his signature style. “They know I'm gonna mix it with distressed denim. They know I'm gonna wear it with adidas. They know that's the Pusha T look."