Parents say this high-tech cushion stops newborn babies from crying and keeps them calm.

The Babocush has customized its design to mimic the feeling of being held.

The semi-upright position opens the airways, helping to relieve reflux and colic.

Ninety percent of moms report a 70 percent decrease in baby's crying, and 95 percent of parents claimed their infant slept more peacefully at night.

