Last night Channel 4 kicked off its now-traditional January food season with the first of Hugh Fearnley-Whittingstall's three part Fish Fight. The campaign has already made waves with news yesterday that, since appearing in the documentary, Tesco intends to switch to the more sustainable pole and line fishing for its own-brand canned tuna.

Hugh will be live here on Word of Mouth today (Wednesday) at 1pm for half an hour, to answer questions about the fish campaign. He may not be able to get through them all, so post early, and post well!