A new skincare ad is shining a light on the intense pressure to marry on modern young women in China.

The documentary-style ad focuses on the term "sheng nu" which literally translates to "leftover woman". It refers to women who stay single in their late 20s and beyond.

Parental pressure is a large part of the "leftover women" problem.

The campaign by luxury brand SK-II, follows a group of young women and their families grappling with the deep-seated issue.