And just like malls replacing struggling stores with movie theaters and fitness studios, some airports are bringing in tenants that sell an experience along with the products on shelves, like FAO Schwarz. Hudson Group operates the store on FAO Schwarz’s behalf. For FAO Schwarz, airport stores were a way to reach travelers who wouldn’t visit its only traditional bricks-and-mortar location, at Rockefeller Center in New York, the toy chain’s chief merchandising officer, David Niggli, said in an email.