The hook here is that unlike simple keyboards, Blipblox has "a proprietary algorithm that synthesizes completely unique waveforms" so you can create your own soundwave. A studio session demo video gives a better example of the sounds that are possible with this, and it's not too hard to imagine that if you figure out what each color-coded set of switches is for then you could make some SoundCloud-worthy electronica. And hopefully release it quickly, before your kids take all the studio time for themselves.