Ron Paul officially launched his Ron Paul Channel this week, an online news source that purports to be the "next chapter of our revolution" and comes with titles, interviews with key players and lots of Ron Paul talking about libertarianism.

Filmed in the little town of Clute, Texas, and Los Angeles, the Ron Paul Channel will publish three 30-minute shows per week. Its slogan: "Turn Off Your TV. Turn On the Truth" suggests a combative tone, while those behind it say there has been an "outpouring of interest" in the first few days.

It's Paul's first major initiative since retiring from Congress in January. He told the Guardian that he opted for a news channel "because the mainstream media is not telling the stories that Americans really need to know".

"There is no space for people to have a real discussion about the Fed or drone strikes abroad or the pharmaceutical industry, let alone how our freedoms are being infringed upon by big government," he said. "These are issues that affect Americans daily and this channel aims to address that directly."

At the centre of it all is Ron Paul – which the title credits make clear. To the strains of vaguely patriotic music, we are treated to the various ages of Paul. Photographs of a young Paul wearing a stethoscope disappear to be replaced by an older Paul smiling at the camera. Then the younger Paul makes a return, this time in military garb.

The words "Ron", "Paul" and "channel" weave around before eventually settling into place. As they fade, Paul appears in person, the veteran libertarian sat behind a smart desk with photos of family, along with a statue of a swooping eagle, visible in the background.

As the titles stopped playing on Thursday's show – editions of the Ron Paul Channel will air on Monday, Wednesday and Thursday each week – Paul declared that his new forum was "the one place where I can finally express my opinion, unfiltered and uninterrupted".

That certainly seems to be the purpose of the channel – to air Paul's views to his legions of fans for $9.99 a month. That purpose seems to jar slightly with the current format, however, with Diana Alvear, a former correspondent for NBC News and ABC News brought on board to give guidance and presumably journalistic respectability, but effectively serving only to help Paul up on to his soap box.

On Monday Alvear, who is based in LA and described by Paul as being "in our newsroom", ran through news of US drone strikes in Yemen, before actually saying this:

They've killed a total of nine suspected militants, and Ron, I know you have lots to say about these measures.

Paul then explained why he was "in favour of a non-interventionalist foreign policy": "You be friends with as many countries as possible … but you don't invade them, you don't bomb them."

Later, Alvear read a news report on legalization of drugs before musing: "You're a doctor. What's your take on this issue?", allowing her to kick back for five minutes as Paul launched into a breathless, wide-ranging, five-minute speech.

So the show is less news channel, more format-for-Paul-to-broadcast-his-ideas-and-beliefs, like a video version of a talk radio show. That is is unlikely to bother viewers, however. (The subscription model implies will be people already interested in hearing Paul's opinions.) The former congressman's army of devoted followers was well documented during his presidential run, and it is likely those who will be willing to stump up the money.

The 77-year-old had his most successful run for the White House last year, coming in second in the New Hampshire and Maine primaries. He even won the US Virgin Islands caucus, garnering 112 votes to Mitt Romney's 104, and generally outperforming expectations with his limited government, anti-interventionist message. Most strikingly, he managed to invigorate a huge band of young, enthusiastic followers – something his rivals for the Republican nomination never came close to doing.

"I'm busier than ever," Paul said in an email interview. "With the channel and my new book about homeschooling." He is also working to continue to encourage those young supporters, speaking on college campuses around the country, and working with the Ron Paul Institute for Peace and Prosperity.

He said the channel was aimed at "folks who are looking for the truth beyond what the mainstream media tells them; for people who are concerned about the issues that are really facing this country".

The channel encourages viewers to submit their questions directly to Paul via Twitter and Facebook, with him responding in the show. "It gives me an opportunity to have an open dialogue with viewers about what I think is important and the cause of liberty and freedom," he said. But ultimately the constitution – specifically it's protection – is never far from Paul's heart.

"We'll be covering a range of current topics - everything from foreign affairs to fiscal policies to domestic issues. Our focus will be on the freedom movement and how the events of today will affect the liberties that the Constitutions affords us," he added.