Story highlights Company removes ad, issues apology

New Thai beauty ad says being white is key to success

Thai professor explains country has long history of racism

(CNN) It's hard to imagine anything more blatant than this.

A new Thai beauty ad claiming white skin is the key to success has unleashed a storm of criticism in Thailand, especially online, where people complain the ad perpetuates damaging, racist ideas.

"Just being white, you will win," says Cris Horwang, a smiling pale-skinned actress, in the 50-second spot by Seoul Secret, a Thai beauty company.

Without the advertised pill, "the whiteness I have invested in, will just vanish," she warns.

On screen, the actress' expression turns despondent as her skin is digitally altered to turn black.

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