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Virtual girlfriends have been making unique, albeit despondent, headlines since 2010. We’ve seen stories about hotels for men with virtual girlfriends, a man who married a singing hologram, and men taking virtual girlfriends on real dates. The market continues to grow, as showcased by the Top 10 Best Virtual Girlfriend Apps for 2019, an update from the year prior.

“For those who stay home a lot, having a virtual companion helps fill a void,” said Ma Xiangli, in an interview with the South China Morning Post. He went on to add, “I’m already a middle-aged man, and if I like it, I’m sure younger people would like it too.”

Over the past few years, builders and developers in the virtual and augmented reality industry have been turning to virtual girlfriends (and boyfriends) as use cases for their technology.

In an effort to boost sales, Chinese hardware supplier, iQiyi (a spinoff of search engine Baidu), will be incorporating a virtual girlfriend in its virtual reality (VR) headsets.

Couger, a Tokyo-based startup, is developing a Virtual Human Agent, which incorporates artificial intelligence, blockchain, and augmented reality. Atsushi Ishii, the CEO of Couger, spoke at the Community Ethereum Development Conference (EDCON) held in May of 2018.

Isii explained that AI learns “by combing through huge volumes of data, identifying patterns and assessing new information.” Further, he believes AI records can be stored on blockchain platforms, particularly “information on ‘how’ and ‘when’ an AI system learned, and ‘who”‘taught it.”

While Couger is working on a multi-disciplinary tech approach to bring virtual girlfriends to the blockchain, NEO.Girl has recently launched its mobile application into beta testing. According to ICO Examiner, the dApp is the “world’s first blockchain-based girlfriend.”

Why does NEO.Girl drive its users crazy?

NEO.Girl is “a mobile dating simulation game that combines virtual reality, non-fungible blockchain assets, and artificial intelligence.” Luna, the main character, can “talk, eat, exercise, and do almost anything that humans can do.”

But unlike many things on the blockchain, a date with Luna is more than just a pump-and-dump. We’re not ones to judge, but from what we’ve seen, she’s particular about the food she likes, and when she wants to eat, but balances that with yoga practice. She loves receiving gifts, which helps her feel more comfortable with her suitors. Gameplay itself is mostly PG.

The game was born out of the NEO Game Development Competition that ran from May to August of 2018. The competition was hosted by NewEconoLabs, a Chinese-based developer group, co-sponsored by NEO, and attracted a total of 46 entries comprised of 258 developers.

On October 31st, 2018, the top projects were awarded for their game submissions. Among the top projects selected was NEO.Girl from the Chinese game developer company, YYMOON. The game’s developers won a reward of JPY ¥500,000, an equivalent of around US $4,600.

Though, when it came to virtual girlfriend game development, this wasn’t YYMOON’s first rodeo.



In 2017, YYMOON released its first mobile game, VR girlfriend, which “has been downloaded more than 2 million times.” Similar to its VR girlfriend predecessor, NEO.Girl will operate on Android and iOS mobile platforms but will incorporate the NEO blockchain into its tech stack.

In December, NEO-oriented game developer community, BlaCat, released an open beta of NEO.Girl game for product testing. Amidst the announcement post on Reddit, many users expressed comedic sentiments such as “Prepare to spend all of your GAS on WAIFU” or “Would it be considered cheating if I have a wife and a NEO VR Girl?”

Though, one user believes the game could have “market potential especially in places like Eastern Asia,” where dating games of this sort are increasing in popularity.

In-Game Play

In the NEO.Girl game, the user’s objective is to develop and maintain a relationship with the character, Luna. In the game, Luna is a girl that was designed with artificial intelligence that was created by a mad scientist named Dr. Wattman.

The gamer strives to increase Luna’s fondness towards them, by cooking meals, choosing clothing, and other items for the character. As the user progresses, “the game will gradually unlock more levels for players to experience.”

In addition to GAS, there are two forms of in-game currency: diamonds and love bubbles. These currencies can be used to purchase additional features, such as exclusive items and storylines.

Users can also create their own boyfriend avatar, which subsequently “offers the possibility for the players and their girlfriends to procreate future generations.” However, Luna seems to be only into guys. Sorry, ladies.

This process will allow for the game to simulate the complete life cycle, as death and, erm, procreation will be prominent features. New generations of characters will inherit traits from their parent characters.

To give the developers credit, they’re not just designing scantily clad female characters, but intricate landscapes as well. The landscape, called Big World, will serve as a place for players to build homes and develop a community by “collecting resources.”

How gaming uses the blockchain and digital assets

Luna’s genetic characteristics can include various skin tones and types of hair color, skin color, eyes, and height, among other attributes that are to be preserved on the NEO blockchain. The girlfriend simulator uses the blockchain to store and maintain genetic features for the character, as well as in-game item features.

NEO.Girl uses non-fungible virtual assets in the form of clothing and gifts. According to developers, “it is very important to upgrade your girlfriend’s clothing” as characters can enter talent shows and earn rewards and prizes.

Suitors can also buy virtual assets with NeoGAS in the game’s Trading Mall, including clothing and accessories like headphones. At its launch, NEO.Girl will begin with a total of 4,000 limited edition pieces of clothing, which will increase over time as the developers add new items.

For those of us who have a hard enough time figuring out how to win someone over, perhaps a practice run spending GAS on a blockchain-based virtual girl may help do the trick.

The author is invested in digital assets, including NEO and ETH, which are both mentioned in this article.

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