Dr. Michael Siegel Kills It On WGBH Boston

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Dr. Michael Siegel appeared on WGBH Public Radio to discuss electronic cigarettes, specifically his recent study.

You can find the broadcast here, Dr. Siegel’s interview starts at 45 minutes.

Some highlights:

Dr. Siegel did a great job of explaining electronic cigarettes and his study, which suggests that electronic cigarettes are a much healthier alternative and more effective than nicotine replacement therapies in helping people quit.

The host suggests that electronic cigarette flavors are targeted towards children, and Dr. Siegel explains why that argument is too cynical. For one, if youth begin using these products in huge numbers, the FDA will surely pull the plug immediately. So he believes the industry is trying to be very careful. Also, teenagers seem to prefer the real thing, not fakes.

Be sure to stick around for the public call ins, there are several great success stories.

Excellent job, Dr. Siegel! Keep it up!