When Kristy Joyce went to her local supermarket for smoked oysters, she didn't know it would become a campaign.

Dismayed at being unable to find an Australian-made product, Ms Joyce started turning cans around so shoppers could see where their food came from at first glance.

'I'm just so over our supermarkets being full of non-Australian products and food,' Ms Joyce told Daily Mail Australia.

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Kristy Joyce started spinning cans around at the supermarket to reveal where they are from, after struggling to find Australian-made produce on the shelves

'Supermarkets really need to support local producers and farmers - I don't understand how they don't,' she said

'It really blows my mind. If I couldn't get one of the grossest foods, what chance do we have of being able to buy Australia?

'Supermarkets really need to support local producers and farmers - I don't understand how they don't.'

Last week, Ms Joyce posted a picture to her Facebook page of a collection of cans she had spun around, as she has often done over the past six months.

In the few days since, it has been shared by almost 10,000 people.

She said she hopes everyone gets on board with the movement, which she calls 'Flip it and reverse it.'

'It's the way to do it and to really raise awareness,' she said.

'It's a harmless, super annoying way to protest and hopefully get the message across.

Ms Joyce said she hopes people will start paying more attention to where their food comes from before they head to the checkout

'I just wanted to put this out there, and then everyone can take over and run with it on their own.'

Ms Joyce said she was inspired to start checking labels and paying more attention after a string of recent controversies surrounding supermarket produce, including the frozen berry incident in February.

'I first started thinking about the campaign after the berries incident,' she said.

'I am officially starting a movement against the multinational, mutilating, conglomerate arseholes known as Coles and Woolworths,' Ms Joyce said in her online post

'So often, there just is not an Australian option. I don't understand how companies can be allowed to fly in produce from overseas instead of helping Australian companies.

'It's f**ked up - there should be a legal requirement.'

Ms Joyce's campaign follows on from an incident last week that saw a company fined by the ACCC for falsely advertising a product as Australian.

The Independent Liquor Group wasfined $10,200 by the Australian Competition and Consumer Commission, after it emerged its green and gold clad beer was actually made in China

The Independent Liquor Group was hit with an infringement notice by the Australian Competition and Consumer Commission, and had to pay the fine of $10,200 after its green and gold clad beer was actually made in China.

To join Ms Joyce's campaign, head to 'Flip It and Reverse It' on Facebook.



