



Tangi: Google competes with TikTok, but only for tutorials



Aera120, the Google incubator, is launching a new application called Tangi. It is a social network of short videos, like TikTok, but focused on DIY tutorials and creativity.

Tangi: Google competes with TikTok, but only for tutorials

Apart from its flagship applications like Google Maps, Gmail or YouTube, Google is also launching many other more discreet applications through its Area120 incubator. Application to learn how to code, social network, podcast player ... many ideas come out of there to launch on the mobile blinds.

The latest is none other than Tangi, a new video social network focused on creativity and community. Technically, the application is very similar to TikTok: everyone is free to post videos of up to 60 seconds and share them with the community, who can then like, comment or share them.

FOR CREATIVITY ONLY

Here, no dance battle or lip sync challenge, but creativity above all, and essentially DIY (Do It Yourself). In this sense, Tangi reminds a little Pinterest since it contains all the tutorials necessary to make a good pizza, guacamole, a wallet, a Valentine's Day card or a worked make-up. Several categories are also available: art, cooking, DIY, Fashion & beauty and "lifestyle".











The idea came to mind of Coco Mao, the creator of Tangi, when he saw that his mother had gained significant oil painting skills by watching video tutorials on his smartphone. Why not put them all in the same place?





AN IDEA WITH SOME DEFECTS



The service nevertheless suffers from some complaints. First, it’s an additional app, where YouTube already has a lot of tutorials. Then, all the videos are not equal, far from it, and it is difficult to imagine this service on a large scale with only useful videos, avoiding that some post a simple video of their new blouse (a video already available on Tangi).





If you're still interested in the app, it's available in the U.S. on iOS only, while the service can be accessed via browser

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