Yes, actual cereal. With mini POP! vinyl toys inside each box.

Speaking with Coronado Eagle & Journal, Funko founder Michael Becker just dropped a pretty big announcement, revealing that this Summer will see the launch of a brand new line of Funko Cereal that includes licenses that are part of the company’s POP! line. And they’re kicking things off with Freddy Krueger, Elvira and Beetlejuice!

“One of the fun things is we are about to release our own line of cereal, with a mini-Pop inside,” Becker explained. “We got all the cool licenses like He-Man, Wonder Woman, Elvira Mistress of the Dark, Freddy Krueger and our own Freddy Funko. We start shipping to stores in June and we have the distribution set up and the product is pre-sold. It’s just one more of those feel-good Funko items.”

He continued, “I used to watch cartoons on Saturday mornings while I was eating cereal. There are prizes in the cereal and it will sell for $7.99 a box. When you add milk to the Freddy Krueger cereal, it looks blood red. With the Beetlejuice cereal, when you add milk it looks like slime.”

The site adds that line, which will be marketed through collectible store outlets (like FYE) as opposed to grocery stores, goes on sale in June 2018.