The Walking Dead Shambled Over My Mail

It’s hard to get the media’s attention these days, especially as it seems like every trick in the promotional handbook has been tried. So when a package shows up in my mailbox with a giant, blood red footprint on it, I take notice. While the envelope was not any more worn or ragged than anything else I receive in the mail, the idea of sending something out that looked defiled was a great idea. I should have not been surprised when I opened it up and found the first season ofon DVD awaiting me.for dreaming up this campaign.