In the lead up to the 2016 presidential election, Donald Trump’s Facebook campaigns "were more complex than [Hillary] Clinton’s and better leveraged Facebook’s ability to optimize for outcomes," according to an internal Facebook paper obtained by Bloomberg. The paper was reportedly referenced in a memo from a former Facebook employee to the office of the top Democrat on the House Intelligence Committee this year.

The big picture: Trump campaign staffers have been touting their digital prowess ever since their candidate upset Clinton. And Brad Parscale, the leading force behind Trump's digital media campaign strategy in 2016, has already been named as the president's 2020 campaign manager.