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The Real Estate industry is one of the largest industries in the entire world. The definition of real estate spans over any real property like land and improvements, ie. buildings, houses, fixtures, roads, infrastructures, and utility systems. Buying real estate means owning the property rights to the land, improvements, and the natural resources present in the area such as minerals, plants, animals, and water. ______________________________________________________________________ According to a report , the total value of the US housing market increased to a whopping $1.9 trillion. This makes up for a 6.2% increase signifying that the industry has recovered from the 2012 Housing Market crash. With over 335, 000 US companies whose products and services are related to real estate, it is impossible not to relate it to another huge industry: Outsourcing. ______________________________________________________________________ Outsourcing is the business process of obtaining goods or receiving a service from a third-party, foreign supplier to replace the goods and services that you would, otherwise, internally do. For instance, Fortune 500 companies, instead of doing the headhunting themselves, rely on a Recruitment Agency in China , Japan, or the UK to get foreign skilled employees. ______________________________________________________________________ As more and more businesses are getting established, it has become a common business strategy to outsource several business operations instead of devoting an entire department to it. ______________________________________________________________________ Over time, it cannot be helped that this business strategy become absorbed by different industries like the real estate industry. Outsourcing used to be confined to IT, HR, Customer Support, and Back-End Office Management, but it has now become common for all businesses. ______________________________________________________________________ In the Real Estate Industry, real estate agents are slowly realizing the advantages of outsourcing their daily tasks, thereby freeing their schedule up to obtain and pursue their leads more religiously. When outsourcing, a Real Estate Agency, just like with any company that decides to outsource, is able to focus their manpower on more important tasks that will generate more revenue instead of tiring their employees on menial, office tasks like encoding or filing. ______________________________________________________________________ Below are some of the main benefits of outsourcing to the real estate industry. ____________________________________________________________________________________________________________________________________________ The Real estate industry is all about how real estate agents spend their time. If only possible, a committed real state agent will stay up for 24 hours just to follow on a specific lead. Unfortunately, a day is not enough as there are many tasks that must be fulfiled, resulting in the time available to be slashed down. As real estate is usually based on commission, it is important that a real estate agent pursue as much leads as they can to generate a sale. By outsourcing some of these mainly repetitive and menial tasks, a real estate agent can spend his/her time doing what he/she is good at: selling properties. This can then result in higher commissions. ____________________________________________________________________________________________________________________________________________ Just as with any companies that decide to outsource, any real estate company that chooses to outsource are reducing their operating costs. The ability to bring down the costs required to operate is one unique aspect of outsourcing. Some jobs like web development, blog posting, printing brochures, sending out advertisements, etc. can now easily be outsourced online. It takes less than an hour to find a professional willing to do the tasks for you for a small fee. ______________________________________________________________________ This is in contrast to the agency having to hire a staff dedicated to each of these tasks. This staff then needs to be paid wages, given holiday pay, provided with benefits, etc. which drives up the operating costs meaning lesser income. ____________________________________________________________________________________________________________________________________________ Not all real estate agents are equipped with all of the skillset needed to properly advertise and sell a property. For instance, the knowledge on how to use and creatively create posters on Photoshop is quite a hard skill to teach to a 40-year old real estate agent. However, they must still catch up to the latest trends of advertising or they risk being edged out by their competition. When outsourcing, real estate agents are hiring real-life professionals that can do certain tasks better than them thus improving the overall quality of their services. ____________________________________________________________________________________________________________________________________________ The day-to-day activities needed to be fulfiled by one real estate agent alone can not only eat up so much of his time but also mentally exhaust him. This means that he is left with little to no mental energy for his actual work. Part of being a real estate agent is thinking up creative ways and gimmicks on how they can entice interested individuals into buying their properties. ______________________________________________________________________ In conclusion, what outsourcing really provides is the freedom for the real estate agent to do his actual work instead of being burdened by unnecessary, non-income-generating tasks.