“Most people prefer to come there for sessions,” Lindsay says, “because then it’s more like a neutral space and kind of like a retreat. The only time that we’ve really gone to a client’s home is if they have severe social anxiety or PTSD or depression to where it’s really hard for them to leave their home.”

Particular about your hair petting? Shop through the bios and photos at thesnugglebuddiez.com. Some of the snugglists and “snugglists in training” have massage therapy or holistic healing backgrounds. Snapchat-style photo filters also appear to be popular snugglist tools. Two of the women have teddy bear ears or kitty whiskers. Meow.

Despite the cold shoulder from Boise women so far, most of the male cuddlers look determinedly enthused. Snuggle Buddiez guys have made themselves useful by accompanying female snugglists to practice sessions, Lindsay says.

“I think that it’s a different mind frame for a woman to order a snugglist,” she says. “In all reality, it should be the safest, most secure way to get platonic snuggles. But I think it’s hard for women to wrap their head around snuggling with a stranger — unless they’re drunk and leaving downtown at 2 a.m., of course. But I think it’s hard to open up that trust to snuggle with a male.”