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In this episode of the UnPodcast, we’re continuing our “Live from the front room series.” We talk about popular emojis; how Facebook is really making messages better, but for real this time, they promise; how Google is helping to turn customers into advocates; Airlines pushing the creepiness envelope by using your personal information; and William Shatner being incredibly reasonable. All this, and maybe a made-up word, maybe a question… Whatever. It’s our show. We do what we want.

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Other topics include:

[00:00:00.00]Intro

[00:00:27.10]Episode Overview

[00:01:21.04]Emoji Appropriateness

[00:05:57.24]Facebook Making Your Messages Better, Right?

[00:08:15.09]Turning Customers Into Advocates

[00:09:58.29]Airline Creepy Customer Service

[00:15:31.22]Captain Kirk Brings the Pain

[00:18:07.10]Made-Up Word: Reciplea

[00:19:26.21]Listener Question: Your marketing never comes off as pushy, sleazy, scripted, or stupid. What are your top tips that would help me develop a marketing voice that doesn’t annoy customers?

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