Nokia has taken to their Conversations blog this morning to answer some questions regarding the recent Microsoft announcement. The most frequently asked inquiries were taken to Tuula Rytilä, who heads up Nokia’s marketing, for clarification on exactly what is happening going forward. For the most part, Nokia illuminates questions on branding transition, including the relevant “Nokia Lumia” name. The Microsoft-Nokia deal transfers the name “Nokia” over for mobile phone use to Microsoft for ten years, along with the ‘Lumia’ and ‘Asha’ brands, which will be owned by Microsoft.

But as pointed out during the conference call yesterday, Microsoft is taking this opportunity to streamline their branding. In other words, saying ‘Nokia Lumia 1020 with Windows Phone 8’ or any variation will eventually become a thing of the past. What it will be, remains to be seen but it’s clear that ‘Nokia’ won’t be used in future Lumia devices. In fact, it’s not even clear that ‘Lumia’ will be used either, though it could be phased out. Best VPN providers 2020: Learn about ExpressVPN, NordVPN & more A modernized brand could help Microsoft in pushing its hardware to carriers and customers. A ‘Windows Phone 1020’ is certainly a lot simpler than the current naming conventions, which are made redundant with the presently separate products lines. Likewise for a ‘Microsoft Lumia 1020’, should Redmond opt to downplay the OS. It will also signify a true merger of the hardware and software, with little distinction.