A brand account bested crypto Twitter at its own game today, trolling the space with misleading instructions to go all-in on cryptocurrency.

Earlier this afternoon, the Electronic Arts twitter account tweeted out “invest in Crypto,” seemingly unprompted. The tweet had over 10,000 favorites and 4,000 retweets and many Twitter users suggested the account had been hacked.

invest in Crypto. — Electronic Arts (@EA) September 19, 2019

Known for sports action games like Madden and FIFA, the tweet was actually a marketing stunt aimed at introducing a new character in its game, Apex Legends Season 3: Meltdown! coming out this October. The new character is named “Crypto” – in this case referring to traditional cryptography and not Satoshi’s white paper.

In an apparent conversation with itself, the @EAAccess account asked back, “Brother, why do you do this? You will disappoint father.” To which @EA answered, “He’s used to it.”

Brother, why do you do this? You will disappoint father. — EA Access (@EAAccess) September 19, 2019

Sadly, cryptocurrency fans – not “father” – ended up being the ones disappointed.

Crypto image via EA.com