In 2001, Lenny Cooke was the No. 1 ranked high school basketball player in America. The new film Lenny Cooke reveals why his promising career took a nose dive right as LeBron James' career took off.

NBA hopefuls today also face the pitfall of unrealized potential, and Cooke hopes his story will help steer college stars like Andrew Wiggins and Jabari Parker away from career-ruining choices.

Cooke's longtime friend Joakim Noah, an All-Star center for the Chicago Bulls, agreed to be the executive producer of the film to help relay this cautionary tale.

The film opens in Louisville on Jan. 10, and will be shown in select cities through January and February (see schedule and trailer at LennyCookeMovie.com).

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