The Social Media Action Plan helps business leaders develop strategies that make effective use of all communication channels to deliver measurable results. Most people know that word-of-mouth is the best kind of promotion. The Internet provides a new form of word-of-mouth via social media.



Since its inception, social media grew far beyond just Facebook and Twitter. Today, social media encompasses professional networking communities, video sharing sites, and micro blogging enterprises. All of these mediums allow companies to interact with clients, stakeholders, and potential business partners.