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B.C. Place Stadium — home of the B.C. Lions, the Vancouver Whitecaps and large-scale concerts and events — could soon have a new name.

The B.C. Pavilion Corp. (PavCo), which manages the stadium, will soon seek a private sponsor to pay for the right to put their name on the massive sports and entertainment venue. The provincial government announced Monday it had given PavCo approval to issue a request for proposals (RFP).

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This comes seven years after the B.C. Liberal government scuttled naming-rights talks it was having with Telus, that would have seen the province earn $35 million over 20 years in exchange for turning B.C. Place into Telus Park. At the time, the province claimed the deal wasn’t lucrative enough and they wanted to keep the B.C. Place name.

It’s unknown how much it would cost for a company to put their name on the stadium but any funds exchanged would go toward offsetting the stadium’s operations, freeing up government funding for other projects.