The TV industry is unveiling its coming season to advertisers in Manhattan this week, at a series of events known as the upfronts. Three New York Times media reporters — John Koblin, Michael M. Grynbaum and Edmund Lee — assess the NBC presentation at Radio City Music Hall on Monday, the first from the four major broadcast networks.

JOHN What a strange start to upfront season. Usually the springtime ritual means 70 degrees, a little sun. Today we were greeted with downpours and a belated winter chill. Advertisers in front of me were complaining that they bothered to wear suits and dress shoes. And while NBC trotted out the Kardashians, “S.N.L.” cast members and Rachel Maddow at Radio City, TV writers were at war with their talent agents, which prompted a string of party cancellations.

EDMUND I’ve been covering upfronts for a decade, and I have to say NBC’s extravaganza looked the same as always. But compared with other blowout media affairs I’ve seen recently, NBC made the best use of the Radio City stage. Google’s YouTube did its version of an upfront on May 2 — full of young fans — and HBO premiered the final season of “Game of Thrones” there last month with a wonky sound system. Score one for the National Broadcasting Company.

MICHAEL While NBC’s ad sales chief, Linda Yaccarino, promised to “future-proof this industry” — whatever that means — the prevailing mode was nostalgia. It opened with a tribute to legendary TV ads (few of which aired after 2005) and a pledge to syndicate old friends like “Jerry and Elaine” on NBC’s as-yet-untitled streaming service. In other words, “Make It 1997 Again Through Science or Magic.” One pitch that got ad execs buzzing was “Para-Norma,” a new Tina Fey project about a woman who investigates ghost murders. Oh, wait! Tina was just kidding. But let’s face facts: We’d watch that.