A Lesson in Marketing

Photo by Diggity Marketing on Unsplash

If I asked you what AWS has that compares to Azure DevOps what would the answer be? That’s right, your answer is longer than one word.

Well you have CodeCommit for your source control that you integrate with CodePipelinee for CI and then you have CodeDeploy to deploy.

The fact that AWS never simplified this and boiled it into one cohesive product that can be branded and marketed to CIOs is beyond me.

How many IT decision-makers have you come across that say “yeah, we do DevOps” or “let’s implement DevOps” and they have no clue what that really means? Now, how many sat across from AWS salesman and Azure salesman and asked how do you help with DevOps? The Azure salesmen's eyes light up when they can say yeah we have a literal DevOps product that will be your foundation for implementing DevOps.

As silly as it may be, simply branding the existing AWS services as “DevOps" the way Microsoft did would have closed several more deals for AWS.