NEW YORK (MarketWatch) — While demand for the latest generation iPhone seems even bigger than expected, just a slice of those consumers looking to purchase the iPhone 6 plan to buy an Apple Watch next year, a new survey shows.

RBC Capital Markets raised its fourth quarter and fiscal-year 2015 estimates on Apple Inc. AAPL, -3.17% Wednesday after a survey of 6,000 individuals indicated strong demand for both the iPhone 6 and pricier iPhone 6 Plus.

“Post our survey, we think not just demand for iPhone 6 is robust, but the [average selling price] move could be significant,” the analyst group led by RBC Capital Markets’ Amit Daryanani said.

RBC lifted its price target on Apple to $114 from $110 previously. Shares of the Cupertino tech giant were up 0.44% to $101.28 in recent trade.

However, just 11% of those consumers said they plan to buy Apple’s most innovative new product since the iPad when the Apple Watch hits store shelves in 2015, while just 16% said they intend on utilizing Apple Pay when it rolls out in October.

It’s important to note that there is a large undecided component to that, with 24% indicating uncertainty over Apple Watch and 47% over Apple Pay. At the same time, these numbers could rise as the Apple Watch is released to the public and retailers and banks foster Apple Pay adoption.

In fact, a number of banks on Wednesday, including Bank of America Corp BAC, -0.55% and Capital One Financial Corp. COF, -0.25% , began advertising on behalf of Apple Pay.

B. of A.’s email even carried an excited tone, informing customers that they should soon prepare to enjoy a “new way to pay.”

Other interesting points from the RBC survey:

There seems to be even demand between the 6 and 6 plus, which RBC said was surprising.

Nearly half of respondents plan to buy the 64 gigabyte version, which could shift pricing higher.

Roughly 27% of the respondents who indicated intent to purchase an iPhone are new to Apple’s ecosystem, with a majority switching over from Google’s Android.

RBC Capital said Apple’s current stock price creates an “attractive entry point” for investors to take advantage of expected revenue and EPS growth through fiscal 2015.

RBC highlights iOS as among Apple’s competitive advantages. It says the scale across a wide range of devices in Apple’s ecosystem is “difficult for competitors” to replicate in scale.