Let Users Know You Have a Mobile Application

This remains the most important principle, and it’s not without reason. Well-paid focus groups have shown that the very first thing a user wants to do when visiting your web site in their web browser is to install a mobile application.

The best way to achieve this is to show a modal dialog that prompts them to install it.

As an optional step, you may add a button or hyperlink to close said dialog, but it’s important to use some cryptic text, preferably worded to shame the user into compliance.

Tip: If you don’t have an actual mobile application, you can just get an intern to package your website in a WebView with security disabled and ship that!