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The 67-year-old hit headlines after setting up the special website, which will enable him to call your furry friend and give them life advice.

It's now been announced that he's even launched "the world's first radio station exclusively for our animal chums", which is called Positively Pets.

However, despite some no doubt considering the whole thing to be rather odd, Noel insists he hasn't "gone off the rails".

The Deal or No Deal presenter explained: "What plot? Someone accused me of having 'gone off the rails' but I’ve never been on them hence the success and happiness I enjoy on a daily basis."