High-end department store Selfridges has just opened its brand new confectionery hall and it’s home to the UK’s largest vegan chocolate counter.

Willy Wonka who?! Selfridges has unveiled its brand new confectionery hall at its Oxford Street store which is home to over 1,500 mouth-watering sweets and chocolates.

With sales of vegan products skyrocketing, the retailer is taking full advantage as it opens what it claims is the UK’s largest vegan chocolate counter selling loose vegan chocolates, dubbed the ‘Vegan Chocolatier’.

The Vegan Chocolatier will stock a tempting array of over 20 hand-picked options from Brighton-based Be Chocolat by Michel Clement, an internationally renowned master chocolatier.

Customers can choose from a selection of sweet treats such as praline and vegan caramel and a coconut bars with honeycomb rock dipped in dark chocolate, almond praline squares dipped in chocolate and truffles with pure peanut butter.

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