‘Tis the season of political ads. About 47 percent of them are uninspired and another 52 percent are downright embarrassing. This cycle, the remaining one percent belong to Senator Ted Cruz. Today his campaign revealed a pitch-perfect parody of the printer scene from Office Space, which itself is a parody of gangster movies:

Earlier this week, he focused on the GOP frontrunner with a spot explaining Trump’s personal and policy failures in an entertaining way:

Go back a month to when Cruz highlighted his endorsement by another popular reality star, who is beloved by evangelicals:

And the ad that started Cruz’s media winning streak recast border enforcement not with fear or racial appeals, but with empathy for Americans facing lost jobs and stagnant wages:

Most political ads have me lurching for the remote. But instead of changing channels, with Cruz’s ads I just want to hit “replay.” Which is your favorite, and have any of the other candidates approached this level of innovation in their spots?