A Southern California man has been convicted of running a revenge porn website under a 2013 state law and could be sentenced to up to 20 years in prison.

Kevin Bollaert, of San Diego, was also found guilty on Monday of identity theft and extortion, according to the Associated Press.

His now-offline site, ugotposted.com, worked on an all-too-familiar model: readers could submit nude photos of ex-lovers (almost entirely women), and these submissions often included other personal information like links to victims' Facebook pages.

Bollaert also ran a sister website (changemyreputation.com) where he charged $350 to have this information removed. The 28-year-old reportedly made tens off thousands of dollars from this scheme.

In December, a Los Angeles man became the first to be sentenced under the new state law making revenge porn a misdemeanor. However, Bollaert was not charged under this new statute.

In March 2014, Bollaert was ordered to pay $385,000 in a federal civil suit filed by an Ohio plaintiff.

“This website published intimate photos of unsuspecting victims and turned their public humiliation and betrayal into a commodity with the potential to devastate lives,” California Attorney General Kamala Harris said in a March 2013 statement following Bollaert's arrest.