Ritual was founded in 2014 in Toronto with a strong mission: to connect customers with local restaurants and help them grow their businesses. Since then we have expanded our social ordering app to more than 50 cities and seven countries globally.

While we are incredibly proud of this momentum, the global COVID-19 pandemic has had a sudden and devastating impact on the restaurant industry, which has in turn impacted our business. Our hearts go out to our merchants and their employees who have been affected by COVID-19 – they serve as the life of the cities in which we operate, and we remain steadfastly committed to supporting this amazing community.

It is against this backdrop that we are taking necessary steps to restructure how we operate and put us on solid footing to continue to serve our customers, merchants and neighbourhoods during this moment and the recovery to follow.

We will be winding down and eventually withdrawing our operations in Germany and the Netherlands. Ritual will continue to operate with heightened safety measures in our other cities, as we monitor and adhere to guidance and protocols set by the local governments and health authorities related to COVID-19.

We have also made the very difficult decision to reduce our team size globally by just over a half. This wasn’t an easy decision nor one that we made lightly as we had to say goodbye to some of our colleagues. We built a community of dedicated, talented and amazing people that have contributed so much to Ritual’s success, and they will always be a part of the Ritual family. We recognize that this decision comes at a particularly challenging time, and we have put measures in place to ensure that our impacted employees have the support they need.

This is an unprecedented situation, but our vision and the core of our business remains strong. Ritual is built on providing a platform that allows local communities to come together. This will continue to be our focus, as we support our customers and merchants now and in the future.

The Ritual co-founders Ray Reddy, Larry Stinson, and Robert Kim



