iPayYou.io, a Seattle-based bitcoin wallet provider, has announced the launch of “Bitcoin Direct to Starbucks”, a new way for coffee lovers to use the digital currency.



With this feature, users will be able to seamlessly transfer bitcoin from their existing iPayYou wallet to their Starbucks mobile app. Users just need to select an amount of USD funds they wish to transfer and Bitcoin Direct to Starbucks will automatically withdraw the proper amount of bitcoin from the user’s iPayYou account and deposit the correct amount into the Starbucks account. The transferred amount will be immediately visible in the Starbucks app and users will be able to make purchases at any Starbucks location.



“Bitcoin Direct is the quickest way for a busy iPayYou user to transfer funds to their Starbucks mobile app. After you initiate the transactions, your funds will be ready in seconds,” said Gene Kavner, iPayYou Founder and CEO. “iPayYou is revolutionizing the way consumers spend their bitcoins by focusing on how to integrate bitcoin with the normal habits of our users. Integrating with Starbucks was a no-brainer, as the company currently boasts 24,000 stores and with over one million customers using the Starbucks Mobile Order and Pay program per month. All of those customers can now use bitcoin to easily buy coffee, pastries, and so much more.”



This latest announcement follows the recent launch of iPayYou’s gift card integration, which allows bitcoin to be used to instantly purchase gift cards from retailers including Starbucks, Best Buy, and iTunes.



iPayYou’s secure and easy-to-use wallet enables its users to buy, sell, send, and receive bitcoin. Features include the ability to cancel transactions and send payments via email and Twitter, all without requiring the recipient to have a pre-existing account or bitcoin wallet of any kind.



“We want to put bitcoin in the hands of everyone; our goal is a future where bitcoin is the default currency. The best way to get there is to give consumers the ability to incorporate this new form of currency into their everyday lives. The team at iPayYou works tirelessly to achieve this every single day,” said Kavner.