Spokane startup Beardbrand, a men’s grooming products company, will compete for financial backing during Friday’s network TV show “Shark Tank.”

Company CEO Eric Bandholz will introduce the company and products to the show’s panel of five “sharks” or business or venture fund advisers.

Beardbrand's ecommerce store was launched in 2013 as a result of Spokane Startup Weekend where founders Eric Bandholz, Lindsey Reinders, and Jeremy McGee worked together as a team.

It’s grown to now offering more than 25 products. The founders say they’re reaping $1.5 million in annual sales through online sales and retail distribution.

Bandholz will be pitching to get investors to support the company. The “sharks” for Friday’s panel are NBA owner Mark Cuban, Daymond John, Lori Greiner, Kevin O'Leary and Robert Herjavec.