“We have a series of assumptions about suicide that are explicit and implicit, and they make a toxic mix,” Powell says. “One is that suicide is undertaken by failures: people who have no friends, who spend all their time in their room, who have something wrong with them. Are you going to talk about people close to you who might have taken their own lives if that is what others are thinking? If you say your son has taken his own life, then that means saying he’s a failure too.