Blockchain startup Civic has hired Apple (NASDAQ:AAPL) veteran Phillip Shoemaker as executive director of Identity.com.

Shoemaker will be responsible for growth and development of the decentralized identity platform, the firm announced Thursday.

“Phillip’s knowledge of blockchain and expertise building internal infrastructure will guide Identity.com through a key time of deployment and growth,” said Jonathan Smith, CTO and co-founder of Civic.

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