Erik Buell Racing With A New MSRP

If you’ve been following along, you already know that Erik Buell Racing is back in business and suppose to put more bikes on the market shortly this year. A major concern of mine when they announced they were reopening, was the msrp of their 1190SX and 1190RX.

Before they closed last year I test rode the 1190RX. Weighing in at 419lbs. with 185 hp and 101.6 ft-lbs. of torque it made for a whole lot of fun. What really blew my hair back about the bike was the price point! They had the RX priced over $20k – similar to the cost of the 1299 Panigale from Ducati. Unfortunately for EBR the bike was just not of the same caliber as the Panigale. Although impressive, the bike did not seem to have a finished, polished look to it. A lot of details seemed to be missing and I could find a way to justify the cost.

Well it looks like I wasn’t the only one who thought that way! I’m stoked to see that EBR has officially announced the MSRP of the 2016 SX and RX now that they are back in production. With the MSRP of the 1190SX at $12,995 and the 1190RX at $13,995 it’s my opinion that EBR may now stand a chance in the market next to the rest of the super bike companies.

It will be interesting to see what happens, but an MSRP like that makes them competitive with the mid-range to high-end Italian companies and close to the range of the Japanese bikes like Yamaha or Honda and not to mention they are still the only standing American super bike company. Win-win!

If you’re interested in purchasing any of the 2016 models from EBR, email your name and location to info@ebr.com.