

MasterClass - David Axelrod and Karl RoveTeach Campaign Strategy and Messaging | 5.81 GB

https://www.masterclass.com/classes/david-axelrod-and-karl-rove-teach-campaign-strategy-and-messaging

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What it takes to win electionsDavid Axelrod and Karl Rove reach across the aisle to offer an inside look at winning campaign strategies. The respective architects of Barack Obama’s and George W. Bush’s historic election victories teach how to develop a campaign platform and reach an audience with consistent messaging. Find the inspiration and tools to get involved at any level, or simply become a more informed, engaged citizen.Lesson Plan01 - Introduction02 - Starting a Campaign03 - Assessing Your Candidate04 - Researching Your Opponent05 - Working on a Campaign06 - The Campaign Plan07 - Understanding the Electorate and Targeting Voters08 - Polling and Focus Groups09 - Budgeting and Fundraising10 - The Campaign Message11 - Campaign Messaging Case Study12 - Public Appearances13 - Getting Your Message Out14 - Harnessing Social Media15 - Direct Mail16 - Slogans and Logos17 - Supporting Your Candidate18 - Mobilizing Volunteers19 - Debates20 - Keeping the Campaign on Track21 - Identifying Influencers22 - The End of the Race23 - The Current State of Politics24 - Parting WordsHOmepage:Extract files with WinRar 5 or Latest !