Toronto-based Ether Capital was launched in January with backing from OMERS, Som Seif’s Purpose Investments, Citizen Hex and L4 Ventures. Ethereum’s blockchain platform is designed to have applications built on top of it, with Ether the system's unit of payment.

For Mosoff, a lifelong technologist who was asking his parents for triple AAA batteries to work a microphone as a toddler, the job is the culmination of an obsession sparked by a bitcoin white paper in late 2012.

He believes the job is a real opportunity to educate retail investors and advisors that this technology will be web 3.0 and not a fad that is plummeting into oblivion as some recent reports have suggested. He explained that after Bitcoin launched the world's first blockchain and invented cryptoeconomics, Ethereum took those concepts one step further and created the equivalent of a generalized operating system for the new version of the web. If Bitcoin is a calculator, he said, then Ethereum is a computer.

He said: “I think there has been so much volatility in the last few months and irrational exuberance that people think this space is dead right now.

“But I think the opportunity here is to make people realise this is still early days in the crypto world and that this is more than just a currency. People look at bitcoin and think of it just as money. I’ve been around it for five years and understand the technology and am in contact with developers all the time and we see this as the future of the web. This is going to be the next iteration.”