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A man was stabbed to death in one of the poshest neighbourhoods in London after reportedly refusing to give a group of youths money.

The victim, believed to be in his 40s, was found with multiple knife wounds at around 10.20pm on Cathcart Road, Kensington last night.

He was pronounced dead at the scene - also known as millionaire's row - despite the efforts of police and London Ambulance Service paradmedics.

It is thought to be the 67th murder in the capital so far in 2018 as the knife epidemic continues.

Witness Khaled Ahmed, 26, was driving his Audi RS7 when he came across the scene as emergency services were arriving at about 10.20pm.

The business management undergraduate at Westminster University said: “I saw him on the floor, I saw a dead body on the floor so I parked up.

“I was with my girlfriend and we were just driving past.

"First I saw blood on the floor and followed the blood all the way around a corner.

“I recorded it on my phone all the way to the scene and there was armed police, ambulance and I stood by.

“The blood was on the pavement - he must have been running on it.

(Image: SWNS.com)

“There was an Indian Deliveroo driver and a few neighbours there.

“I’m in front of the police and I could hear them speaking to police.

"They were saying how the folks got out of the car and chased him down the road and that’s when the stabbing happened and he turned to the corner of the Cathcart Road and he stood still and then collapsed.

"There was one proper witness - a man in Army shorts, he was from the Army too. He said they barged the man into him and saw everything.

“The ambulance they operated - they opened his chest and put hands to the heart to pump it.

"Your body changes when you see something like that, especially when there’s so much blood. I’ve never seen someone die.”

Mr Ahmed, of St John’s Wood, north west London, said the abandoned car was a large black-family sized car.

Casualty actress Mika Simmons lives on the street and said the man was a delivery driver but police do not believe that is the case.

(Image: Getty Images Europe)

She tweeted: “A young black man has just been stabbed to death outside my flat on Cathcart Road, in Chelsea.

"I’ve been told he was working as a delivery driver & refused to give some other youths some money.

"@SadiqKhan @theresa_may when are you going to help these children? #KnifeCrime #London”

A murder investigation has been launched, no arrests have been made and the scene remains cordoned off by officers.

A number of streets and a block of flats are behind police cordons in the affluent residential area where Hugh Grant once lived.

(Image: PA)

A 24-year-old woman who lives on the street said this morning: “Our whole room was lighting up from the emergency blue lights and we didn’t know what it was.

“The guy was lying diagonally across the street.

“He was on his back. He was completely motionless.

“The police came very quick. They were very good.

“At about 11 people put the silver stuff over him, that’s all I saw really.

“It was just really quiet, you come out and everyone’s already there, no one heard or saw anything.”

(Image: SWNS.com) (Image: PA)

A man in his 20s who lives near the scene said he heard two people screaming just after 10pm.

He told the Evening Standard: "I went to bed around 10pm and was just sat there with my wife just reading something.

"Then, all of sudden I just heard two people screaming."

The man said the screams were "very, very loud" but only lasted for around four seconds.

A statement from Met Police said: “A man, believed to be aged in his 40s, was found with multiple stab wounds.

"Despite the best efforts of the medical teams, he died at the scene shortly after 11pm.

"His next of kin have been informed, although formal identification awaits.

(Image: Google Maps)

"A post-mortem will take place in due course.

"Detectives from the Homicide and Major Crime Command are investigating. A crime scene remains in place.

"No arrests have been made at this early stage, and enquiries continue."

Anyone who witnessed this incident or has information should call 101 or the incident room on 0208 358 0200.

To remain anonymous call Crimestoppers on 0800 555 111.