Amazon is back in the race to pace up with Apple and Sony. Amazon announced the fresh version of Fire HD 8 at a cheaper price then it was when it was released in September last year. It is the first tablet to feature Alexa, the voice assistant and it will be way powerful than its predecessor.

Now it is priced for $90 which is almost half than its old model which was $150.This refreshed model will provide minimum storage of 26 GB and will last up to 12 hours on single charge. It comes with 50% more RAM (1.5GB) than its predecessor. Also, has a Micro SD card which can accommodate up to 200GB.

Another specification of the new Fire HD 8 is similar to the last year’s model such as quad-core 1.3GHz processor, 8-inch 1280 x 800 pixel screen and density of about 189 ppi.

Further, it comes in two variants one 32GB which is available for $120 and another one for 16 GB. Both the configuration will be available in the U.S., U.K., Germany, France, Italy, Spain, and Japan for pre-order and the shipping begins from September 21.

Amazon is planning to roll out its Alexa to Fire tablet line in the U.S which includes the Fire HD 10, the Kindle Fire and the previous generation of Fire HD 8.However, the newly launched Fire HD won’t launch with the Alexa initially but in the coming months, it will land with Over–the- air (OTA) software update.

Keith, general manager for Amazon’s Fire Tablets arm said in a press release that they believe in a different approach to tablets that will provide premium products at non-premium prices and customers love it. Also, the Fire tablet sales have gone than double over the last year. However, if you own a kindle fire tablet then special Kindle Fire Support is available which will tackle your fire tablet issues .For other Kindle devices are Kindle customer service is there to address your issue.