In the ever-changing world of social media, what's cool one day is old news the next. That's where people like Mike Tommasiello come in. The social media influencer and strategist helps people like Real Housewives of New York star Dorinda Medley curate the best accounts possible.

Medley says she owes her social media savvy to Tommasiello. He and his company, Talent Resources, use algorithms to find out what content connects best with a client's target audience, and finds the best times for clients to post.

When asked about her viral "CLIP, CLIP, CLIP" moment on the show, Medley says she had no idea it would ever become so popular.