Awhile back, particularly during the Clinton administration, the media would flagellate itself every so often for rushing, lemming-like, to cover some story or other that was being touted on the Drudge Report, and then, after a period of reflection, deciding that it shouldn't be. There was usually a Howard Kurtz column to demarcate such an episode. But the recidivism rate was high. Invariably, the media would chase the next Drudge rumor, and the whole cycle would repeat.

That doesn't seem to happen anymore, at least not with Drudge. But it does happen, and more powerfully than ever, with Andrew Breitbart, who has inherited Barnum's instinct for what will cause a circus and the certainty that suckers are still being born every minute. One difference is that Drudge usually focused on sex scandals and tawdry personal humiliations, which, in the end, is hardly worth getting worked up about. Yes, yes, shame on reporters for taking the bait. But c'mon.

Breitbart focuses on race. Today's episode with Shirley Sherrod, who was forced to resign from the Agriculture Department on the basis of a doctored and intentionally misleading videotape (see below), is an especially ugly case in point, calculated to stir the very worst racial resentments. This time the political world--the NAACP, the Agriculture Secretary--moved as quickly as the media world to unthinking response, and I suspect it happened precisely because race was involved. I don't doubt that the administration's understandable desire to avoid racial issues played a big part in how this turned out.