While the names on the back of the jerseys have changed over the decades, from Strawberry to Syndergaard, the retail chain that sold them has been a fixture for more than a century: Modell’s Sporting Goods.

But now the company’s run — one that started when Morris A. Modell opened his first store on Cortlandt Street in Lower Manhattan in 1889 — appears to be coming to an end.

On Wednesday, Modell’s filed for Chapter 11 bankruptcy protection, citing diminished sales of sports apparel and millions in unpaid debts to vendors and landlords.

Modell’s, known for its catchy “Gotta Go to Mo’s” jingle as much as its jerseys and sneakers, also announced on Wednesday that it was shuttering all of its remaining 141 stores. A liquidation sale will begin on Friday at each store, which will then close once all of the merchandise is sold, a process that Modell’s top executive said could take up to seven weeks.