We really don't need to be told when we should feel offended. You would think we could figure that out for ourselves. Seemingly not, according to Ms Zwartz. Squint at the world through my prim spectacles of fervent piety, she seems to say. Feel the heat of my righteous indignation, as any right-thinking person must.

In matters of religious faith it is always wise to tread carefully and respectfully - but this is ridiculous. If this is the new standard of religious correctness to be applied in our community, then holy moly.

When I saw Tourism Victoria's campaign Daylesford: Lead a Double Life, I certainly thought it was stylish and engaging. But blasphemous and mocking of the Christian faith? You have got to be joking. I had to go back and watch it again to make sure we were talking about the same advertisement. If Ms Zwartz maintains she is serious, then I am still not even sure we are talking about the same thing. Still, if you look hard enough and long enough, then maybe those clouds really do look like circus animals.

Of all the material on television, is this advertisement really the thing we need to be offended by? When television runs back-to-back with programming featuring violence, sex and drugs? Has Ms Zwartz ever seen a Lady Gaga music video? Reality television? Remember the federal election? Mark Latham resurrected as a political commentator. Surely that offended people of all faiths?

Then I wondered if it was just me. Had I perhaps taken leave of my senses? Just consider what the board of the Advertising Standards Bureau had to say about the Daylesford ad. The ASB concluded that "most members of the community would not understand any religious references or be offended by the advertisement". In relation to the use of the song Down to the River to Pray, the board determined that "most members of the community would not be offended by the portrayal of the woman with the accompanying background music".