Everton Football Club has today announced a new partnership with global drinks giant Monster Energy.

The deal will see Monster Energy become the ‘Official Energy Drink Partner of Everton Football Club', giving the brand a presence at Goodison Park on matchdays as well as branded content and exposure across Everton’s digital channels.

Monster Energy is a global lifestyle drinks brand and available in more than 140 markets worldwide, including Asia which remains a key focal point for its new sponsorship portfolio. With a reputation for ‘refusing to accept the traditional’, Monster Energy has built partnerships across sport supporting motocross, off-road racing, Formula 1, MotoGP, NASCAR, MMA, BMX, surfing, snowboarding, skiing and skateboarding.

Alan McTavish, Commercial Director at Everton Football Club, said: “We are excited to welcome Monster Energy as an Official Club Partner. The Monster Energy brand will be familiar to a lot of our fanbase and through this partnership they will enjoy global exposure by accessing marketing assets as well as a presence at Goodison Park on matchdays. Monster is an ambitious brand with a unique approach, and we look forward to seeing what we can achieve in partnership together.”

Monster Energy’s SVP Marketing EMEA, Jon Tuck, commented: “Monster Energy is hugely proud to be able to announce our partnership with Everton Football Club. Knowing the passion and pride of the Club’s fans in the UK and worldwide we are excited about the opportunity to work closely together to unlock some great experiences for everyone connected with Everton.”