Emily Mui doesn't like traditional dating apps and has decided to start her own.

She's started an online fundraising campaign for Quitlooking, a dating app that focuses more on personality than looks.

"It's probably the love child of my failed love life, and a string of disaster online dating experiences," she told Saskatoon Morning host Leisha Grebinski. "Attraction is important, but at the same time, it shouldn't be how we seek our loved ones."

Mui's app would feature cartoon-like avatars that people would click on. People would be allowed to post one head shot, but that would only be available after reading the person's profile.

She said it's more important that people's values are compatible rather than if they find each other attractive.

"Why am I going on dates with single dads?" she asked. "I'm going on dates with them because I think that they're cute. When, in reality, no one's so cute that I want to be around children that I didn't make."

Other than that, Mui said profile pictures rarely resemble what people actually look like in real life.

"I think half the pictures are lies," she said. "People post old pictures. Their hair is less thin, a little lighter, they're a lot younger, there's a little less white in their hair."

A link to Mui's fundraising site can be found here.