What’s the point of development when we’re walking with the wind not against it?

Many of us may think “Why should I buy Jolla with Its brand new OS?”

In fact that’s a rational question and I’ll do my best to answer it, logically .So please, read my article. Your comments are always welcome.

First, let me start with this. Do you buy an Android powered device for Android itself? Or is it about the brand? Or top notch hardware? Apps?

Most of the flagship devices are put head to head in terms of specifications, hardware and topping the charts in tests like Sunspider, right?

But what about Ecosystem? Multitasking? Ease of use? Freedom and privacy?

Let me start with the Market share dominator, Android.

Most of the people buy Android phones (I’m not including the brand power) for its huge number of Apps. Good for Android. People need apps for entertainment, Social communication and etc. Quite reasonable since Doctors use Stethoscopes for examination.

Um, Is it just about Apps?

Another thing about Android. It’s a known fact that Android needs super fast hardware to run flawlessly which is a huge drawback. Other OSes like MeeGo, Maemo, iOS, WindowsPhone8 and BB10 can be operated smoothly on mid range SoCs .

This extra bump in specs cost more for costumers and since many people around the world can’t spend this amount of money they can’t taste the dreamed experience.

Sadly though, these companies indirectly force you to buy these ultimately priced things by telling you “Bigger is Better”. Of course, Big, Vibrant screens are nice but there are times that it becomes a marketing gimmick. You know that Human eye can’t differentiate the pixels with density higher than 300 PPI so what’s the benefits of +400 PPI panels?

In August LG unveiled a 5.5 inch , Quad HD panel with 2566*1440 resolution. I bet you can not notice the difference with a Full HD panel on the HTC One.

Not only that, This resolution madness kills the battery life. That’s why Sony Xperia Z1 has the same web browsing duration as the Lumia 1020. Have to note that Z1 has a massive 3050 mAh battery whereas Lumia 1020 sports a humble 2000 mAh. I think we have to worry about re-charging the phone all the time when we’re out in a picnic!

Please, don’t get me wrong, I’m not opposing Better resolution or up-to-date SoCs but when it becomes a gimmick, I’ll turn up the volume.

Shall I remind you that NSA spies Android users? They may watch the people to halt terrorism but I don’t like my privacy being disclosed to others. Sorry.

What about malwares? MTC reported that Android is responsible for 92% of all known mobile malwares. Honestly, why you want your gorgeous mobile loaded with parasites?

One other thing. Do you want Android for its multitasking power? Nah, No need of answering, I already know it, Moving on.

Last but not least, Do you really feel the uniqueness with any Android device? Everyone is now having an Android phone so there’s no chance to be #unlike, eh?

I’ve complained too much, Sorry. But now it’s time to answer the question. Why Jolla with Sailfish OS?

I started with apps. Android has so many apps and it’s a must for a smartphone and our today’s techie life.

Here is a tweet from @JollaHQ: “We chose to go with system and people we care about”.

@MyJollaIran Thank you! We chose to go with system and people we care about. — Jolla (@JollaHQ) September 9, 2013

You see, when people want apps Jolla responds to this need and let us run Android apps with no modifications. So apps will no longer be an issue since those genius engineers at Jolla have addressed that. However Jolla is tirelessly working on expanding Sailfish based Apps. Best of both worlds, right? 😉

Now we solved the biggest and the most important problem amongst new born Operating Systems. As I can recall, The only problem of the iconic Nokia N9 was shortage of apps!

What about cores? Octa core thingy seems eye-catching.

In real world? No. Judging by charts, there’s No sensible difference with custom Snapdragon 600. Oh! Did you know that, the Octa core thing (!) on Galaxy S4 is not that real?! Check this one.

Gimmick, isn’t it?

Oh sorry, I’m here to talk about OS itself not SoCs.

One recent study by Pfeiffer consulting reviewed the ecosystem despite of the hardware specifications. Although it’s worth noting that the latter is partnered with Apple and the results maybe a bit misleading but in my point of view these sort of analysis are very missing since these articles can rescale the ideologies toward platforms.

The study lead by Pfeiffer evaluated the platforms by

Cognitive load – the sum of elements you need to get familiar with in order in order to use a device spontaneously and intuitively.

Efficiency and Integration – Smartphone user experience depends in large part on the easy and efficient integration of different key features and services.

Customization – Consumer-level customization is one of the key user experience aspects of connected digital devices.

User Experience Friction (UXF) – UXF is the bad stuff, the aspects of a device that can annoy you in a niggling way, or, in extreme cases, drive you crazy.

As expected, iOS7 ranked as the best and funnily WindowsPhone8 was the worst. But what’s that to Sailfish OS?

I as a Medical student who knows almost nothing about Linux had no problem in getting familiar with MeeGo Harmattan and since Sailfish OS is the matured, updated form of it, there will be no downgrades in cognitive load.

Also Sailfish OS is a gesture based platform and all you have to do is swiping around without a single need to a key.

In Pfeiffer test, Efficiency is scaled by the access to key setting, integration with notifications, multitasking and camera access.

I really don’t know how to say Sailfish can outrun all the other platforms in this segment. Please, watch some hands-on in our website to see it yourself.

What do you think about Ambiance? Is there any other customization feature which is more versatile than it?

Set a picture and then the whole theme will be changed and the adoption is just incredible (cough iOS7).

I haven’t tested Sailfish OS myself but judging it by its older brother MeeGo Harmattan, I see no UXF around.

I really hope to see more analysis like these with more fairness though. When something has a potential to be the best , then why damping it due to invisibility?

It’s tech world not World of Marketing, right?

However Marketing … rules! I’ll come with an article for that, later.

Now this is just for now. We’ll come with more stuffs for you, dear Jolla Users.

Special thanks to Sepehr (James) for his contribution.

This article was written by M.Adeeb.H, Currently a Medical student at AJUMS and a proud Nokia N9 owner who is waiting for Jolla’s Masterpiece. Small modifications are done by me (Sepehr Noori) and I really hope you enjoyed reading it. Please give us your feedback in the comment section.

You can follow M.Adeeb.H on Twitter (@MyJollaIran)

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Cheers.