Few if any doctors took the causes of accidents seriously. But Jackson was determined to get to do so. When a child was admitted to his ward with an injury, for example, he would go out with the hospital photographer to the scene of the event and reconstruct what had happened, so building up an enormously powerful set of stories and pictures which he used to educate local, then national, professionals to take safety seriously . Architects, engineers, designers and builders of the environment were all included in his target audience.