Talk about a feather in your cap – T-Mobile was just recognized as one of the most ethical wireless company by the Ethisphere Institute as a global leader in defining and advancing what it considers as ethical business practices. Yearly, the Institute puts together its list of companies that range from pharmaceuticals to retail to transportation to wireless companies.

Ethisphere's Chief Executive Officer, Timothy Erblich said, "The World's Most Ethical Companies embrace the correlation between ethical business practice and improved company performance. These companies use ethics as a means to further define their industry leadership and understand that creating an ethical culture and earning the World's Most Ethical Companies recognition involves more than just an outward facing message or a handful of senior executives saying the right thing. Earning this recognition involves the collective action of a global workforce from the top down. We congratulate everyone at T-Mobile for this extraordinary achievement."

The award highlights the area of ethics, compliance, leadership and corporate citizenship and responsibility – and this is where they believe T-Mobile and its Un-carrier program comes in. In 2013 the launch of the Un-Carrier marked T-Mobile's turnaround and commitment to their customers and employees. When T-Mobile began their Un-Carrier movement they had 33 million customers, and as of today they have more than 55 million loyal customers…most of them came from Verizon, AT&T and Sprint. T-Mobile looked at what their customers hated – annual service contracts, data fees when they had to roam internationally, or losing their unused data each month – and eliminated the bad and extended the good.


John Legere, president and CEO of T-Mobile said, "As the Un-carrier, we're committed to doing right by our customers and our employees. T-Mobile is fundamentally a different kind of company because we stand up for every US wireless consumer, call out industry practices that are wrong, and work our tails off to make it right! It is that philosophy that drives us, and we are honored the Ethisphere Institute is again recognizing our hard work and continuing commitment to doing things the right way with this award."

It makes us wonder if Verizon or AT&T or Sprint will step up to the plate and begin to think about putting their customers needs before their own. When T-Mobile set off on their Un-Carrier movement, Verizon and AT&T held firm in their plans and pricing. AT&T was the first to crack and start offering promotions, incentives and better plans for less money – they even rollover unused data each month. Such a fair concept since we pay for that data every month…if we don't use it, then why should we lose it? There are even a few cracks in Verizon's armour starting to show…that happens when you realize how many customers are leaving you for T-Mobile and even AT&T.

T-Mobile should be applauded for starting this revolution – the investors do not like it, but the customers love it, and apparently, it is the ethical and right thing to do. Please hook up with us on our Google+ Page and let us know what you think about T-Mobile and John Legere…as always, we would love to hear from you.