The Central Ohio Transit Authority has introduced COTA Connector, a new app that allows riders to transfer money from credit and debit cards and bank accounts on to the app so they can use it to pay bus fares.

The Central Ohio Transit Authority has launched the COTA Connector, which allows riders to electronically transfer money from bank accounts or credit cards to the Connector app, and then use their phone to pay bus fares.

The app can be downloaded to mobile devices from the Apple Store and Google Play. Customers can create an account on COTA.com, or directly in the app, and load money using a credit card, debit card or a withdrawal from a bank or credit union. A QR code will be created on phones for riders to scan at fareboxes.

The money can also be loaded onto a COTA Connector smart card available at COTA's temporary sales office at 25 E. Rich St. Downtown, or by ordering one through COTA.com or the agency's customer service line at 614-228-1776.

Riders can then tap that card or their phones on the fare box to pay for rides.

Account balances can be automatically replenished as well.

Riders wanted this option, said Angel Mumma, COTA's chief financial officer. The new Connector app and card is geared toward occasional riders who told COTA they would ride the bus more often if they had a cashless option, she said.

"We believe this first iteration of digital payment will draw new customers to COTA, specifically those who have held back from riding public transportation because they want the convenience of cash-free payment," said Joanna Pinkerton, COTA's president and CEO. The app was introduced at COTA's annual luncheon on Thursday.

Also, if customers lose their cards or phones, they can transfer their Connector balances to new cards and phones, COTA spokesman Patrick Harris said.

Daily and regular riders currently using a pass should continue to do so in order to receive the best fare.

COTA's ridership last year was 18.9 million. Through the end of August it was about 12.5 million.

mferench@dispatch.com

@MarkFerenchik