Of course, the fan service is a staple of the series; it is the series charm. For some weird reason, the excessive gore of Mortal Kombat does not result in a second-glance by the public. Sadly, the bouncing breasts of DOA make it the type of game that comes off as creepy to some. I personally do not get it. The marketing leading up to the game’s release only made it worse in the bizarre back and forth “we’re doubling down on fan service! Wait, no, we’re esports and respectful!” that made the series almost seem apologetic for its own existence. Oddly enough, the game ultimately followed through with the DOA tradition. How could any of this have been good for the brand? It looked like a franchise in turmoil to many.