Delivering the perfect app is not just a matter of app design but also of usability. The following UX statistics showcase the importance of the UX profession.

User Experience Statistics

User Experience (UX) is as important for the success of your app as the content and functionality. Unfortunately, this aspect is often overlooked. The following UX statistics showcase the importance of the profession:

Every $1 invested in UX results in a return of $100 (ROI = 9,900%)

39% will stop engaging with content when the images won’t load or the loading time takes too long

85% of adults think that a company’s mobile website should be as good or better than their desktop website

88% of the users are less likely to return to a website after a bad user experience.

Mobile users are 5 times more likely to abandon a task if the website isn’t mobile optimized

If a website needs more than 3 seconds to load, 40% of the people leave the website

70% of people look at lists with bullet points. 55% look at lists without bullet points

The conclusion of these UX Statistics: Mobile app makers should carefully design the complete experience, e.g. loading time, ease of use and optimization for mobile.

To learn more about how to improve your mobile UX and about the differences between the usage of desktop and mobile you should read this article: Mobile UX: What you should know.

User Frustration UX Statistics

In general, user frustration occurs when a person can’t overcome an obstacle or achieve a goal.

Frustrated users are unsatisfied, don’t like to use your app, will delete your app without using it or at worst will tell others about it. The following UX statistics will show you the importance of preventing user frustration.

Are you wondering how you can identify customer frustration?

To learn how to capture micro-interactions and surface user frustrations, read our white-paper: Detect Hidden User Frustrations

Online Shopping UX Statistics

During this time it’s quite easy to get what you need on the internet. Shopping apps and websites can be found easily everywhere.

But while designing a shopping app there are several aspects you have to keep in mind. You don’t want to lose the customer before he purchases. The next wave of UX statistics will give you an idea of what’s important for a good shopping user experience.