Rory Semple works in Marketing for 2gether. Having lived in the USA, UK, Peru, India and currently in Spain, he has an entrepreneurial mindset and a global approach. He has worked before in marketing, tech, and finance. He is passionate about finding simple solutions to complex problems.

What has drawn you towards the Fintech industry?

Fintech was a natural confluence of two primary interests of mine; finance and technology. The traditional finance field is ripe for disruption as there are a lot of slow moving and antiquated institutions that dominate it. The potential for change in the industry is huge and I think we are uniquely positioned to take advantage of that.

How do you see the future of banking progressing?

The future of banking, as well as most industries, is a drive towards customer centricity. It is widely accepted that we live in an extremely competitive environment with a variety of companies emerging, and dying, due to the growth in choice that consumers now have. Think of new companies that have emerged simply because of their customer centric focus; Slack, Amazon and Netflix come to mind. This is how companies must position themselves to succeed, and banking sorely lacks it. This is a huge opportunity for 2gether and drives at the heart of what it is we are trying to accomplish.

Why does 2gether represent that future?

2gether has been designed, from the ground up, to be customer centric. It defines what we do as a company. We want to focus on the customer experience throughout the entire process, ensuring that the user comes away believing in our mission. We are a small and agile project able to pivot to address customer needs in ways that typical anachronistic banking structures cannot.

Paying for coffee with Ethereum

How does 2gether deliver the best customer experience?

For me a customer is akin to an ambassador. If they have an excellent experience start to finish this is a huge ‘win’ for 2gether. It means that not only will they be satisfied with the service, but that they continue to use us and tell their friends. Customer centricity is one of the many aspects that define what it is we do differently. Our focus on the customer ensures that we will provide a completely differentiated experience focusing on what customers actually need.

What initially drew you to marketing?

Marketing is, for me, the discovery of the challenges consumers face, and coming up with the solution to solve them. That’s exactly what we are doing at 2gether. We define what it is a customer may have issues with, and we seek to solve them in the simplest way possible. From there we spread the word about our product so people are aware what it is we do and what it is we offer. Marketing offers you a way to communicate that advantage and add value to people’s lives.

What does the community have to look forward to?

The community should be really excited for all the news and announcements we have coming up. Right now we are working on a website redesign to hone our messaging, we have a lot more of these interview articles in the pipeline, and we have some exciting articles regarding the decentralization of banking. I know I would love to get more people involved. So, please, sign up for the community below.