AutoGuide.com

In its continued effort to eradicate accidents, Volvo has debuted a new technology that will recognize cyclists on the road and autonomously apply the brakes if a collision is deemed imminent.

Called “Cyclist Detection with full auto brake,” it builds upon features already employed by Volvo that allow the car to brake by itself it either a vehicle or pedestrian is detected in its path.

“As the leader in automotive safety, we have been first in the industry with all detection and auto brake technologies, from the first-generation brake support in 2006 to pedestrian detection with full auto brake in 2010,” said Volvo VP of Marketing Doug Speck, while unveiling the technology today at the Geneva Motor Show.

SEE ALSO: Volvo Active High Beam Control

Available in a package called “Pedestrian and Cyclist Detection with full auto brake,” it will be crucial in reducing vehicle-cyclist accidents, which according to Volvo account for 50 percent of all cyclist deaths in Europe.

Compared to previous versions, the new detection system uses ore advanced software and improved vision processing to better “see” and analyze the situation.

Available on the Volvo V40, S60, V60, XC60, V70, XC70 and S80 models from mid-May its yet another leading safety technology from Volvo, which this week also announced a new Active High Beam Control system, allowing drivers to use their high beams without blinding oncoming motorists.