"Your distributor on average is marking up 35 percent [when they sell to retail stores]. That 35 percent would be great to have. But you have to imagine our scope. Eighty percent of our distribution is in Palm Beach County, but we also have Key West, Jacksonville, Tallahassee. The scale of having a couple trucks on the road, insurance and all that, is it worth the 35 percent to do it?" he said. "I like that we have more control … but the financial end, I've done the numbers. It's a lot of money to own a distributorship."