View this email in your browser WINDFALL 횡재 Behind Madama





THE FOOL

The Fool has been a central concept to Windfall since I first conceptualized the brand. His aesthetic is heavily influenced by the Renaissance era, but I reimagined his outfit for the Odyssey Sweater to better fit the Japanese inspiration for Madama. I drew a tremendous amount of inspiration from the tarot cards by I've finally gotten some time to write this out, so let's get into it!The Fool has been a central concept to Windfall since I first conceptualized the brand. His aesthetic is heavily influenced by the Renaissance era, but I reimagined his outfit for the Odyssey Sweater to better fit the Japanese inspiration for Madama. I drew a tremendous amount of inspiration from the tarot cards by Yoshitaka Amano . But rather than reinterpreting the pose of his Fool, I chose instead the pensive, solemn posture of Justice. There is even more meaning to the card choice, for those who want to look into it.



The Odyssey design was created to convey a strong sense of contemplation and introspection. Which is why his eyes are closed in this piece. It's much more of an internal reflection than an observation of the outside world. Though, it's always present.



Alluding to the butterfly in Amano's Justice, there's a creature in the Odyssey design. It resembles a butterfly or maybe a bird, but I chose to make it ambiguous. A more pure representation of the beauty in nature, and how that can help shape our perception of the world. Yet, we're unsure if the fool even perceives the creature. It's just barely not touching his finger.



The fool is balanced on his toes, again alluding to Amano's Justice. But an integral concept to this piece is the delicate balance of life. Between work, relationships, fun, rest, time to honestly reflect and think is scarce. And often we can't find the chance to just appreciate the beauty of living.



Above the jester is the number 0. It represents nothing, but it's necessary; it brings everything into perspective. Numbers make no sense without the concept of no numbers at all. The fool is a central character in tarot, and is almost always given the number 0. Which I love because how open to interpretation it is. The beginning and the end. Nothing and everything. Wow fam, you're actually reading all this? Use the code journey for a bit off the top of your next order. It'll expire, I'm just not sure when.



The Journey of the Fool is something we can all relate to. Grasping at the unknown trying to make sense of it all. It could be nothing, or everything.

ODYSSEY SWEATER

And there ya have it, my first in-depth explanation of a Windfall piece. I'm gonna be real with you, it reminds me a lot of the BS critiques I used to do in my college art classes hahaha, but hey this is actually what it means.



Everyone who's copped this piece, or just supported the brand in general, I can't stress it enough: I'm so so grateful for your support. I still have yet to figure out if this is all worth it. If putting this ridiculous amount of work and thought into each piece actually has a place in the market. But right now it's incredibly fulfilling for me, and that's enough.



Next up is the Hollywood design with Anna May Wong.





Cheers,

Josh

THE JOURNEY OF THE FOOL