An international grocery chain based in Britain was successfully pressured to remove signs “placed above tampons and other menstrual health products that asked people to report shoplifting of these items” at a location in Kensington, London, when a resident named Oonagh Ryder shared a photo of the sign online last week and it went viral.

“Help us build safer communities — report shoplifting to a member of staff,” read the apparently offense sign at a Tesco store.

A spokesman for Tesco even apologized “for any offense caused,” and claimed the sign was placed “in error.”

Spotted by @HMPSurvival. We really need a genuine conversation as a society about what 'safety' means. pic.twitter.com/jrH2rx6h3W — Oonagh Ryder (@oonskie) January 29, 2020

Ryder spoke with BuzzFeed News about the “offensive” sign.

“Signs like these encourage ordinary people to be suspicious and resentful toward their neighbors, rather than be angry about the root causes of someone needing to shoplift menstrual products,” she told them. “The UK has very high levels of inequality due to the decisions of successive governments, with increasing numbers of people unable to afford basic necessities.”

Ryder’s personal pronouns are listed as they/them/she/her on her Twitter account.

Other Twitter users have joined in on the discussion caused by her viral post.