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Best Buy offers the 4th Generation Apple TV 32GB (model MGY52LL/A) for $99.99 shipped. That’s good for $50 off the regular price, $29 less than our previous mention and the best offer available by 23%.

The 4th Generation Apple TV was completely redesigned with new features such as Siri control, HomeKit and more. Apple just released tvOS 10 that brings even more functionality like dark mode and live tune-in.

Need more storage? The 64GB model is also on sale for $160 (Reg. $200) at Best Buy, although that’s been a regularly available price the last few weeks.

With you savings, mount your Apple TV out of sight for just $20 Prime shipped, learn more about this helpful product (and others) in our recent feature. Be sure to hit up our roundup of the best Apple TV accessories to outfit your new setup.

TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognizing that apps are the future of television. HBO NOW, WatchESPN, Netflix, Hulu, iTunes — apps are quickly becoming how we watch today. So we built a foundation around this vision — with an operating system called tvOS, innovative ways to connect with your screen, and a smart use of Siri to search for something to watch. This is Apple TV. And this is where television is headed.

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