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This week, Netflix announced the premiere date of the television adaptation of the critically acclaimed 2014 movie Dear White People, set in a predominantly white Ivy League college, where one student decides to directly call out racial tensions on campus in an effort to bring students together.

The 10-episode series follows a similar plot, with a tongue-in-cheek tone, but it looks as though its message isn’t quite translating to all white audiences, some of whom feel its message is “anti-white.”

While they may enjoy stamping others with the “snowflake” label, members of the “alt-right” movement quickly flipped the switch on themselves, crying “reverse racism” within 24 hours of Netflix’s announcement. Countless Twitter trolls announced that they would be cancelling their subscription to the streaming network and sparking the hashtag #BoycottNetflix.

The chaos began with former Buzzfeed writer and current outspoken alt-right member Tim Treadstone arguing that Dear White People is promoting “white genocide.” He then encouraged his followers to cancel their Netflix subscriptions in protest alongside him. But because he forgot to blur out his email address when hastily sharing a screenshot of his cancelled Netflix subscription, Treadstone was then signed up for 7,000 mailing lists as comeuppance. Oops.