Being the Head Distiller for one of the countries most buzzed-about distilleries is no easy task, but Stranahan’s Colorado Whiskey Distiller Jake Norris seems to take it all in stride. With his commitment to a specific vision and style of whiskey, Norris pushes forward as he always has, even after a major sale of the business threatens to change it.

We spoke to Jake Norris about his history with Stranahan’s Colorado Whiskey, what goes in to making the whiskey, and what he sees in the future for the company and why exactly there’s a tin cup on the top of every bottle of Stranahan’s.

Watch our Interview with Jake Norris

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