He famously implored a BBC commissioning editor to give him a second series. Now Alan Partridge's wish has been granted, with the hapless Norfolk DJ returning to Sky Atlanic for a new six-part series of Mid Morning Matters.

Steve Coogan will star as Partridge in Mid Morning Matters 2 when it airs on Sky Atlantic next year.

Mid Morning Matters 2 will see Partridge back where he belongs – on the airwaves of the fictional radio station, North Norfolk Digital.

Coogan's most famous creation returned to the small screen in June after Sky signed a deal with the comedian's production firm, Baby Cow.

The first series originally aired online last year in an initiative funded by beer brand Foster's and was re-edited into a six-part series for Sky Atlantic.

The DJ's one-off pilgrimage of his beloved home county of Norfolk, Welcome to the Places of my Life, is Sky Atlantic's highest-rating original commission to date.

Naomi Gibney, the acting director of Sky Atlantic, said: "Alan Partridge has been a huge hit for Sky Atlantic, opening our Monday night comedy strand, and I'm delighted we can bring his talents exclusively to Sky customers."

Sky said filming for Mid Morning Matters 2 had already begun. The executive producers are Coogan, Armando Iannucci and Henry Normal, the chief executive of Baby Cow.

Normal said: "A second series of Mid Morning Matters direct for Sky Atlantic. Alan's fortunes have finally turned."

Mid Morning Matters 2 was comissioned by Lucy Lumsden, the head of comedy for Sky.

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