There’s more data than ever before, flowing between any number of content creators and the audiences they’re hoping to reach.

As with any important resource, a number of giant companies have attempted to corner the market, and that means both publishers and consumers have, until now, had to give up control of their data in order to exchange it.

What’s Wrong With Third Party Control?

Aside from putting all the data into their own systems, the centralised nature of that storage makes it an alluring target to hacks and other attacks.

Breaches of trust recently, with Facebook for example, have led to a number of customers withdrawing from those platforms. Additional challenges such as the introduction of GDPR have caused customers to withdraw consent to use their data, thus removing valuable profiles and behaviours from the pool of data.

Even with those restrictions, the sheer scale of users on Facebook and Google means they have a monopoly on most of the useful data that brands need in order to find out more about their audiences.

Not to mention holding the data means they can also charge for the analytics of it. but without any way of verifying the quality of the data that it’s based on, or how it’s been collected.

What Does That Data Really Tell You?

Not enough.

The data on engagement and preferences remains with that third party. Part of their work product.

It limits the publisher’s ability to measure the success of advertising or other campaigns. They can judge based on the increase in hits or clicks of wherever they’re directing to, but they won’t have the quantifiable figures of how much came out of the data they built the campaign on.

That in turn limits their ability to divine what it was that made the new customers engage in the first place, which reduces the scope for tailoring future content and building customer loyalty by giving them more of what they want.

Time To Shake It Up

Data is power.

When your business relies on knowing your customers, you require good data about them. And since most businesses do, you need better control of that data.

That’s what MEDIA Protocol offers.

The blockchain means the data is decentralised, democratised and transparent. The size of the audience is essentially unlimited. There’s no big storage target for hackers or for a third-party to sell on in bulk.

Both the content creators and their customers retain control of their data, and consent to exactly what is being shared and how.

Know Your Customer

With blockchain, you can be sure the data you’re gathering comes from a unique and verifiable individual. That means their engagement and preferences have real value, and can also shape their future browsing and the content they are offered.

So say goodbye to bots, spiders and junk data. No one can impersonate a particular customer to skew the results. Every action and transaction will be traceable back to its original state.

Verified. Accurate. Valuable.

Cut Out The Middleman

There’s a direct economy with MEDIA Protocol.

Publishers can attach reward tokens to certain content or in return for submitting certain data. Their audience members can accrue these as they browse content, exchanging them in turn for frictionless access to paywall content or other incentives.

It makes for a more meaningful relationship between content creator and customer. Platforms running MEDIA Protocol help build loyalty and reward interactions accordingly. That keeps content flowing to the most relevant audiences. Without interference.

For more information regarding MEDIA Protocol find us on our social channels below:

Website: www.mediaprotocol.org

Facebook: https://www.facebook.com/MEDIAProtocol

Twitter: https://twitter.com/MEDIA_Protocol

LinkedIn: https://www.linkedin.com/company/media-protocol/

Telegram: https://t.me/Media_Protocol_Community and https://t.me/MP_Announcements

Medium: https://medium.com/@mediaprotocolsm

YouTube: https://www.youtube.com/c/MEDIAProtocol