02/08/2017

Domino’s is known for its outside-the-box marketing, including drone delivery in New Zealand and an ad campaign in which the company admitted that its pizza wasn’t very good. The company also has a slick ordering app that prompted a CNBC stock guru to suggest that Domino’s may be more of a tech company than a pizza chain.

In its latest move, the company has created its own wedding registry. Registering at dominosweddingregistry.com lets pizza-loving couples stock their wedding wish list with Domino’s menu items instead of fine china or a new toaster.

Friends and family can choose from a variety of pizza-related gift choices. Examples of gift packages include “Thank You Card-a-thon,” "Bust Out the Fine China,” and “The Wedding Night.” Guests can also purchase a catered bachelorette party for $60 or a $15 “Married by Chill” pizza.

Cheesy wedding gifts

"Valentine's Day is right around the corner, so we wanted to give recently-engaged couples that are passionate about pizza the chance to register for something they both truly love as much as their partner," said Jenny Fouracre, Domino's spokesperson.

"Choosing wedding gifts can be a daunting process, especially if couples can't agree on what to register for. Our registry aims to bring couples together over their shared love of pizza,” she added.

The service targets “couples that prefer delicious melty cheese to crystal gravy boats,” the company said on its website. The goal of the registry is “to make it easier for people to ask and receive something that they’ll really use,” said Fouracre.

Once the happy couple has chosen their gifts, they can share their wish list with family and friends on Facebook, Twitter, or with a unique URL. Guests can also search for a registry by entering the bride and groom’s names and wedding date. All gifts are delivered to the couple in the form of Domino’s e-gift cards.