The executive editor of The New York Times, Dean Baquet, poked fun Sunday at The Washington Post's new slogan.

"I love our competition with the Washington Post. I think it's great. But I think their slogan — Marty Baron please forgive me for saying this — sounds like the next Batman movie," he said on Sunday at the South by Southwest conference.

The Washington Post, helmed by Marty Baron, earlier this year introduced a new slogan: "Democracy Dies in Darkness."

Dean Baquet thinks The Post's slogan "sounds like the next Batman movie":https://t.co/XbZbFsQLtl pic.twitter.com/xhrbe60Ro0 — Ben Mullin (@BenMullin) March 12, 2017

Shade! @nytimes editor Dean Baquet says WashPost slogan, Democracy Dies in Darkness, "sounds like the next Batman movie." pic.twitter.com/8f3xGchc9R — carolynryan (@carolynryan) March 12, 2017

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The motto appears on the newspaper's website, print edition and on other platforms.

"We thought it would be a good, concise value statement that conveys who we are to the many millions of readers who have come to us for the first time over the last year," Post spokeswoman Kris Coratti said earlier this year.

Since then, many in the media have poked fun at the slogan. The online critiques of the tagline came up again Sunday, after Baquet's comment.