We talk a lot about content marketing, that is, creating content to nurture prospective buyers through their research process in order to educate them about their problem, the available solutions, and the best providers of those solutions.

We also talk about creating lots of different types of content to market on multiple platforms. This makes sense, right? Different people absorb information in different ways, so having a good mix of web copy, video, etc. is a good idea.

People also go looking for information in different places, so it’s only logical to create content suitable for LinkedIn, which needs to be different from content suitable for Twitter, which is different from Instagram, which is different from your company blog, which is different from your website home page, and so on.

That’s a lot of different types of content, so you may be wondering, “What’s so special about Premium Content? What makes it ‘premium’?”