Why CRM is needed in today’s Business world

CRM software is one of the most effective tools in the modern world that corporates can use to track the activities of clients as well as employees for improving the overall performance which can result in increased revenue. CRM can help to give a personal touch to each & every message that is passed along to clients no matter how small or large a company is. Integrating a CRM platform is advantageous for both large-scale & small scale industries. The companies who have started using this technology have seen huge advancement in their overall process especially in meeting sales quotas & about 91% of companies with more than 11 employees now use CRM software for their overall improvement (source).

Driving sales is mostly a cyclical process. If the customers are happy with the product & services provided to them, the happiness later changes to repeat sales & growing customer bases. But the issue that companies faced in the past were that, there was no way for them to track their relationships with individual clients as the sales people’s job was not just maintaining old relationships but also meeting new people almost every day & the companies had to depend upon the words of their sales people. A systematical analysis of measurement was needed to tackle these challenges, which is now easily accomplished with the CRM software.

In the case of marketing, CRM allows to organize marketing campaigns & assets in one place. This helps in running multiple marketing campaigns simultaneously & segment the audience for maximum application. The marketing team will have an unparalleled visibility with one central hub for marketing campaigns which will result in better leads.

In the context of customer service, a CRM solution helps to provide a 360 degree service to each customer. The company representatives will have access to complete case histories, detailed account information & can also get the preferred way of communication which will be suitable for the client. All this will help in providing the best service to customers which can turn them loyal to the brand.

Other than sales, marketing and customer service, CRM-like software is also used by organizations for managing their own human capital. It is the responsibility of organizations to manage and fulfill all needs of its own employees. This approach of organizations called Employee Resource Management (ERM) has been integrated to CRM software and is being used for filling the gaps between organizations and its employees to create a professional and strong emotional bonding among them.