Unless you’ve been marooned on a desert island, chances are you know that chatbots сan be the good weapon in the brand’s arsenal.

However, despite the hype around artificial intelligence, the things are not as seamless and flawless as we envision them to be.

Today many companies doubt the necessity to implement and introduce chatbots for their websites. It seems like the use of chatbots has some pitfalls.

Let’s take a deep dive into that.

In March, Facebook said it was refocusing its use of AI because its bots hit a failure rate of 70%. That means that only 30% of conversations were indeed successful.

Ecommerce business Spring has stated that it was complicated to use Facebook Messenger bot and it didn’t provide the personalization level they expected.

Digitas and Harris Poll found that about 73% of people said they wouldn’t use a brand’s chatbot the second time if something went wrong the first time.

Chatbots are supposed to be friendly and smart shop assistants and provide valuable experience making clients return to the online stores. But sometimes consumers face problems like this: