Results from Ohio Likely Voter Survey





Key Findings





· President Obama and Mitt Romney are tied in the key battleground state of Ohio.





· Romney leads by 6 percentage points among men (50 to 44 percent), while Obama leads by 4 percentage points among women (49 to 45 percent).





· Both sides are doing well to consolidate their bases in Ohio. 87 percent of Democrats say they will vote for President Obama and 92 percent of Republicans say they will vote for Governor Romney if the election were held today. Governor Romney leads with independents 52 to 33 percent.





· The president has a net negative job approval rating of 6 points, 44 percent approve of President Obama’s job performance while 50 percent do not.





· Ohio voters are more likely by a 6 percentage point margin to think the country is going in the wrong direction (49 percent) than in the right direction (43 percent).

















Methodology





Gravis Marketing conducted an automated survey of 1943 likely voters in the state of Ohio. October 18, 2012 and October 19, 2012. The margin of error for the survey is +/-2.2% and higher for subgroups.





Results shown by gender and party represent those respondents within those subgroups. All numbers shown in the tables represent percentages rounded to the nearest whole percentage.





The questions were asked in the order of the question numbers which appear in this report. Results only include respondents who answered they were registered voters, likely, or very likely to vote. The statistical methodology comprised weighing various groups for anticipated voting proportions, by using census data and voter turnout models from previous elections.





The poll was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a non-partisan marketing and research firm, located in Winter Springs Florida. Contact Doug Kaplan 407-242-1870 doug@gravismarketing.com

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Ballot, Job Performance & Direction of the Country





Question 8: If the election for President of the United States were held today who would you vote for? Ohio Voters Gender Party Men

Women Democrat Republican Independent Barack Obama 47 44 49 87 33 Mitt Romney 47 50 45 92 52 Undecided 15





Question 9: Do you approve of President Obama’s job performance? Ohio Voters Gender Party Men Women Democrat Republican Independent Yes 44 41 47 82 31 No 50 53 46 13 90 58 Undecided 11





Question 10: Do you think the United States of America is headed in the right direction or wrong direction? Ohio Voters Gender Party Men Women Democrat Republican Independent Right Direction 43 39 46 80 30 Wrong Direction 49 53 46 12 89 58 Undecided 12





























Screeners & Demographics





Question 1: Are you registered to vote? Ohio Voters Yes 100 No





Question 2: How likely are you to vote in this year’s presidential elections? Ohio Voters Very unlikely Unlikely Somewhat unlikely Somewhat likely Likely Very likely 95

Question 3: What is your political party affiliation? [FIRST TWO CHOICES ROTATED] Ohio Voters Democrat 41 Republican 32 Independent or in another party 27





Question 4: What race do you identify yourself as? Ohio Voters White/Caucasian 76 African-American 12 Hispanic Asian Other





Question 5: Which of the following best represents your religious affiliation? Ohio Voters Catholic 23 Protestant/Other Christian 50 Jewish Muslim Other 24





Question 6: What is your age? Ohio Voters 18-29 18 30-49 28 50-64 30 65+ 24

Question 7: What is your gender? Ohio Voters Male 47 Female 53















