A hunger for culinary knowledge has created a burgeoning trend in Tasmania's tourism sector.

There is increasing demand from visitors to know where their food and drink comes from and how it is grown and produced.

The trend has been dubbed info-tourism and a growing number of Tasmanian producers are inviting the curious to take a closer look.

Whiskey and gin distiller William McHenry opened the doors to his Tasman peninsula operation for workshops in conjunction with local tour company Bespoke.

William McHenry owns and operates a whiskey and gin distillery on the Tasman peninsula. ( ABC News: Jane Ryan )

"After we'd been making our gin for a little while a lot of people were asking us 'how do you make this?' and were really interested in what we do," he said.

"We thought this would be a great extension to the business."

Visitors are educated, fed and then given the chance to try their hand at distilling.

"We also give them the chance to actually individualise the gin by using some Tassie flavours so we're using pepperberry, we're using apple peels, lemon myrtles and so forth," he said.

"By bringing people here we get the word of mouth happening and once that happens it can be very, very powerful."

He is not alone in growing his business to facilitate inquisitive visitors.

Sprout Tasmania is a not-for-profit organisation aimed at growing sustainable agricultural production.

CEO Dr Alice Percy said the tourist element is a boost for small producers.

"I think that we're looking more into agri-tourism," she said.

Sorry, this video has expired Food tourism boom ( Jane Ryan )

"People are going out and experiencing farms and having dinners out in the middle of the paddock, eating the local food, bringing the local wines, the local gins, the local ciders," she said.

Frogmore Creek Winery in the Coal Valley is also expanding beyond cellar-door tasting.

Part-owner Tony Scherer thinks info-tourism is the bright spot for small businesses.

"People can come and watch how wine is made, how cheese is made," he said.

"Or just how vegetables are grown."

It is hoped the expected visit by Chinese president Xi Jinping later this year will increase Chinese interest in Tasmania's agricultural produce.

Mr Scherer said info-tourism is targeted at that demographic.

"That's a big segment of the Asian, especially the Chinese tourist market, and that's what we're really looking towards," he said.