US Soccer's Rebranding Gets an Assist From Virtual Reality

Zach Schonbrun,

New York Times

When the time came to reveal its new crest, the US Soccer Federation chose a different medium to announce the new design. The Federation sent kits to all of its members with a Google Cardboard headset, 360-degree video and an updated scarf. In a move that looks to draw interest using the latest tech, it'll be interesting to see if the excitement around the rebrand and the national teams remains high. VR isn't just for medicine and gaming, it's becoming a valuable marketing tool, too.