CHAPEL HILL, N.C. – North Carolina has sold out of its football season ticket allotment for Mack Brown’s first season back in town, the school announced on Wednesday.

UNC has sold 28,400 season tickets for the 2019 season, a team spokesperson confirmed. The announcement marks the school’s first reported sellout since its high water mark of 36,350 in 2008.

The sellout differential between 2008 and 2019 is due to the Kenan Stadium seat reconfiguration in the spring of 2018. UNC had expanded Kenan Stadium’s capacity from 52,000 in Brown’s first season in 1988 to 60,000 in 1998. Capacity remained at that level until the Blue Zone addition in 2011 bumped the total to 63,000. The conversion to chairback seats following the 2017 season deceased that capacity nearly 20 percent, down to approximately 51,000.

UNC’s average attendance in 2018 was 43,622, according to NCAA statistics.

The Tar Heels' Hall of Fame head coach has challenged his fan base to fill Kenan Stadium ever since he took the job last November.

"The game-day experience is much better," Brown said at the ACC Kickoff last week in Charlotte. "But we've got to get people in the seats. We are selling more tickets, they've got to show up. I heard, 'I don't want to be out there, it's too hot.' Well, all those players are out there and they have gear on. I don't want to hear it. If you want to win, you've to got to show up and help us. And that's important."

UNC’s home schedule opens against Miami at 8 p.m. on Sept. 7. The Tar Heels will also host Appalachian State (Sept. 21), Clemson (Sept. 28), Duke (Oct. 26), Virginia (Nov. 2) and Mercer (Nov. 23).

Single-game tickets are still available for games against Miami, Duke, Virginia and Mercer.