Those paying very close attention to the reveal of the 2019 Buick Envision may have noticed that the crossover doesn’t have a “Buick” “brand plate.” That’s on purpose, as representatives recently told GM Authority that Buick will stop using the brand badge on the rear of its vehicles, starting with the 2019 model year.

Before you start scrolling, perhaps vehemently, to the comments section in order to share your thoughts on the matter, we feel obligated to note that only the Buick brand plate – the one that that writes out “Buick” on the rear of the vehicle – is going away. By comparison, the nameplate badge – which writes out the name of the vehicle, such as “Encore” or “Enclave” – is staying, and so is Buick’s Tri Shield logo, now finished in red, silver and blue.

We should note that the brand plate is the only direct indicator on the exterior of a Buick vehicle that communicates its make. The only other indicators are the Tri Shield logo and its nameplate, but one must be familiar with both of those elements to identify the vehicle as a Buick.

Though we’ve confirmed that the 2019 Buick Envision will be the first model to lose the brand plate, we’re not privy as to what vehicle will be next. Either way, the change will be across the entire lineup, according to Buick.

Update: we have received word from Buick that all 2019 Buick models will see the brand plate removed.

Stay tuned to GM Authority as we learn more about this, and for continuous Buick news coverage.