During the 2012 election, 60 percent of voters under the age of 30 voted for President Obama. In stark contrast, 37 percent of that same age group voted for Republican candidate Mitt Romney.

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Earlier this week, the College Republican National Committee released a report that dug deeper into why younger voters tend to lean to the left.

Authors of that report, Alex Smith and Kristen Soltis, joined The O’Reilly Factor tonight. Soltis said one of the big reasons younger voters are turning to the Democratic Party is because there’s “a sense among people that Republicans don’t have an answer to the problems that are […] affecting their pocketbooks and affecting their lives.”

Astonished, Bill O’Reilly asked, “How can that be possible when Barack Obama presides over an economy for four years that’s dismal? How can it be possible that younger Americans don’t equate the president of the United States with the dismal economy?”

Apparently, Soltis said, it’s because the president’s getting an easy “A” for effort. “We asked questions about the state of the economy and whether or not they thought President Obama’s policies made them better off, and the consistent answer was, ‘no, we don’t think it’s actually made anything better, we think the economy’s pretty bad.’”

However, when those who approve of the president were asked why, the word most commonly used is he's “trying.”

“Now that sounds pretty immature,” O’Reilly reacted. “Why should the Republican Party care about a bunch of kids who don’t know anything and they like the guy just because he’s flashy?”

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Smith said if the GOP ignores younger voters, they’ll risk losing every national election in the future.

“Certainly Barack Obama’s younger and hipper than Mitt Romney. No doubt,” said O’Reilly. “But as far as substance was concerned, […] they both promised to do everything for everybody.”

If that’s the case, then why do younger people feel ignored by the Republican Party? Smith argued that it’s because of the media through which the two parties communicated with voters. The Obama team was the first to use social media in its campaign during the 2008 election cycle. “So we have to have a Republican candidate who tweets,” O’Reilly suggested.

But despite the “coolness” factor and regardless of social issues or even the economy, O’Reilly said, “You know what it comes down to? A charismatic candidate who can reach younger people and use words they understand. It comes down to personality.”

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