BARNSTABLE, Mass. — Get a vasectomy, eat some pizza and watch some basketball.

That’s the idea behind a promotion by a Massachusetts urologists group that’s offering a free pizza to vasectomy patients during March Madness.

An administrator with Urology Associates of Cape Cod says it’s a lighthearted way to raise awareness about the procedure and drum up business.

Evan Cohen tells the Cape Cod Times that getting a vasectomy during the NCAA basketball tournament is the perfect time because typically a day or two of recovery is needed following the operation, so it gives patients an excuse to lie on the couch and watch hoops.

Dr. Evangelos Geraniotis, a urologist at the practice with offices in Hyannis, Sandwich and Nantucket, calls a vasectomy an “easy and less stressful” form of birth control.