Amy Klobuchar is launching three new ads and going up with a seven-figure TV ad buy covering half of the Super Tuesday states on Thursday, joining a small group of Democratic presidential candidates advertising in the delegate-rich primaries looming on March 3.

The Minnesota senator’s campaign will start airing TV and digital ads on Thursday in Alabama, Arkansas, Maine, North Carolina, Oklahoma, Tennessee and Virginia. The campaign did not say how it will divvy up the buy among the states.


Two of Klobuchar’s new ads contrast her with President Donald Trump. “We have a president who thinks everything is about him — his tweets, his golf courses, his ego,” Klobuchar says in one of the spots. “But I think the job is about you. Your health care, your schools, your security, your families, and your future.”

“There is a complete lack of empathy in this guy in the White House right now, and I will bring that to you,” Klobuchar says in another.

The third spot features a condensed version of Klobuchar’s longtime stump speech, appealing to people who “feel stuck in the middle of the extremes in our politics and are tired of the noise and the nonsense,” Klobuchar says.

Though more than a third of the delegates available in the Democratic primary are up for grabs on Super Tuesday, only a handful of candidates have been able to devote the resources for expensive ads to those states so far. Billionaires Tom Steyer and, especially, Mike Bloomberg have spent significantly on TV there, while Bernie Sanders has also poured in millions and Elizabeth Warren has put some money in Maine.


Bloomberg, Steyer and Sanders are the only candidates on the air in California and Texas, the two biggest delegate prizes on March 3.

Klobuchar’s ad buy comes just after the launch of a new super PAC aiming to aid her campaign. The group, Kitchen Table Conversations, is airing ads in Nevada ahead of Saturday’s caucuses and in South Carolina ahead of the Feb. 29 primary.