Cheese for Valentine's Day? You betcha

Move over Valentine's Day chocolates, here come Sweetheart Cheese Curds.

In most of the United States, cheese may not be the first choice when attempting to woo the affections of one's beloved, but in Wisconsin, well, it is the Dairyland.

Ron's Wisconsin Cheese is debuting a pink and white version of its squeaky curds just in time for Valentine's Day. If cheese lovers go ga-ga over the novelty item, it could lead to colored curds for St. Patrick's Day, Independence Day and even a tailgating green and gold version.

The tinted cheese curds is part of an effort to create a niche for Ron's. If all goes well, the cheese comapny may eventually offer cheese curds in school colors for fundraisers.

In the case of the Sweetheart Cheese Curds, food coloring is swirled with finished curds to get the right blend of pink and white. The Ron's team sat down Monday to discuss how to make it happen. Tuesday the production team began experimenting with the food coloring and methods to get a good mix of pink and white. It only took two tries to get it right.

The curds are available at Ron's retail shop, 124 Main St., Luxemburg and will be available at locations that carry Ron's curds until Valentine's Day.