The pro-ObamaCare group Save my Care is launching a TV ad against the Republican governor of Idaho after he moved to roll back ObamaCare rules.

“Gov. Butch Otter is putting the interests of his insurance industry contributors ahead of the people of Idaho,” the ad states.

“He’s trying to overturn the law of the land so he can take Idaho back to the old days when insurance companies could deny care, cap coverage and charge people more just for being older or having a pre-existing condition,” it continues.

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Otter signed an executive order last month designed to allow cheaper plans that don’t meet all of ObamaCare’s requirements to be sold. Idaho officials say they need to encourage healthy people to enroll in plans to stabilize their market.

The order’s legality is in doubt, given that the plans would not follow all of the requirements of the law. For example, the new plans could charge people with pre-existing conditions higher premiums — something not allowed under ObamaCare.

The ad aired in Idaho this weekend and is now expanding to Washington as the group looks to pressure new Secretary of Health and Human Services Alex Azar to step in to enforce federal law.

“It’s cruel, and it’s an illegal attempt to repeal our health care,” the ad states. “It must be stopped. Call Gov. Otter. Tell him to end his assault on our health care.”