Lloyds Banking Group has applied to trademark a logo for the name Bank of Wales/Banc Cymru.

This has been seen as a move that could revive the 42-year-old brand which ceased trading about 10 years ago.

Kent Matthews, a professor of banking and finance from Cardiff University, said he thinks the move could make money for Lloyds.

A Lloyds spokeswoman said: "We believe the Bank of Wales brand could appeal to our chosen target market."

The Bank of Wales used to primarily offer loans to small businesses.

There has been a website set up in its name, but it is just a homepage at this stage.