So, TMC has a new article about alchemy. It starts off fairly standard, then slugs you at the end with a spiel about how a particular reaction is really good guise everyone should try it it’s awesome, awesome.

Usually I expect my propaganda to be more subtle, like when Mittens carefully explained to the honey badger coalition that he still likes you guys, but the latest round of unpleasantness is solely due to your megalomaniac leader, and maybe it would be best if he stepped down for the good of your alliance, and – totally unrelated – to our benefit.

Or when he throws Boat under a bus over the recent Asakai debacle to save face.

Like I said, I generally expect Goon propaganda to be more subtle, so I was surprised at this article.

As Lord’s Servant on Failheap explains it:

To those of you not in the know, this might seem like your average news article. To those of you in the know – HBC is making a cartel out of Neo just like goons are doing with Tech (we own most of it.) How do goons react? OH HEY GUISE LOOKIT THIS NEW THING YOU SHOULD TOTALLY GO ALCHEMIZE THE SHIT OUT OF AND DROP THE MARKET LOLOLOLOL. Cold war has officially begun. Goons don’t want us making any money, as that is the ONLY advantage they have over most of the HBC(PL, Raiden, obviously excluded), and they’re scared shitless of us equalizing that gap. We both already know they lose every serious fight we have with them(not really a big surprise to anyone except the goonies circlejerking and sipping kool-aid), and this is them panicking as the only real option they have is to outspend us in a dirty ground war up north. Do you feel those hands tightening around your neck Mittens? =D EDIT-For the record, after reviewing PL’s actions and stance, I came to the conclusion that this is probably why they didn’t want to go ahead with the war. I don’t give any fucks about this sorta stuff, but they recognized that many alliances in the HBC don’t have the isk for a srsbsns war. Delay things for a bit, cartel neo as a source of income(alongside some other tricks we have going on), and beat goons in the last thing they have going for them.

So a conclusion can be made that CFC is preemptively spoiling the income stream of a potential adversary, and since they can’t really hide it, are doubling down by disseminating it widely.

Interesting times ahead.

Update: