Extra Crunch student discount

It’s back-to-school season, and we’ve lined up a special Extra Crunch promotion for students. We are offering students a special subscription rate of $50 per year (regular price: $150) with similar discounts for international members. All you have to do is send an email using your school address to extracrunch@techcrunch.com and our founder success team will get you all squared away. We also offer volume discounts for student groups.

How to use Amazon and advertising to build a D2C startup

It seems like every week there is a well-funded team launching another new direct-to-consumer (D2C) brand. From mattresses to pet treats, digital-native vertical brands are seeing peak attention and funding from both founders and VCs. Part of the reason for all that attention is that it has never been easier to use the tools of the internet to build these brands from the ground up, opening up formerly closed markets.

Ecommerce consultancy VMG Ignite’s Matt Altman and Tyler Elliston discuss their framework to using Amazon as a commerce platform with Facebook ads to build a new D2C brand. It’s a deep and lengthy piece filled with actionable insights that can really help jumpstart your new product or category, or at the very least, giving you insight into how many of these modern brands come into being.