pfg, ssi, dan; picture: Shutterstock

Mexico City (dpo) - The dangerous coronavirus is spreading quickly and is a source of fear for many. In order to avoid associations with the negative headlines, Mexican commercial breweryhas announced that its most popular beer,, is to be rebranded as. “We don’t want our customers to feel like they are drinking an infectious disease,” explained a spokesperson for, hence the decision to go for a worldwide rebrand.The new name,, is a neologism with a lovely ring to it according to the brewery. It stands forxtremo acadoiquido concido ascórbico or “very quaffable liquid containing ascorbic acid.” Ascorbic acid is an ingredient of(now) along with water, hops, yeast, barley malt, maize, rice and papain.The rebrand will be part of a multimedia ad campaign featuring the catchy slogan, “I’m doing great. I’ve got.”Read the German version HERE