Why would I want an Apple Watch? is the question that pretty much every tech fetishist has been asking ever since the device was unveiled four months ago. As a Pebble user, I like the idea of receiving highly tuned notifications on my wrist so that I don’t have to fish my phone out of my pocket so frequently. And Digital Touch sounds fun, letting me send throbbing heartbeats to my wife’s wrist and poorly drawn penises to Nilay — but that’s just novelty and will surely get boring in time.

What I’m really waiting for are those killer, third-party apps developed with actionable notifications and “Glances,” Apple’s quick-look feature meant to save time. Then maybe it’ll be easier to justify a starting price of $349. Unfortunately, WatchKit was only released in November, and Watch isn’t scheduled to start shipping until April. And while Nike, Instagram, and American Airline apps have all been teased, none have been shown. That's where the Letter Society comes in.

The Letter Society is a design collaborative and blog that instigates regular creative challenges. Previous challenges have included band posters, family crests, stamps, and some rather creative redesigns of the famously stark Google homepage. The 20th challenge to its design community was to “create a use for the new Apple Watch.” A tall order, to be filled before the “market is flooded with endless adaptations of applications.” Some of the best contributions can be found below.