Channel Nine wants Brad Fittler-style mid-game interviews to be integrated into their coverage of regular season NRL matches with the rights holder planning to approach head coaches about the idea.

Fittler's live crosses during NSW's gripping State of Origin series finale defeat to Queensland on Wednesday night drew rave reviews and Nine has not given up on convincing NRL mentors to follow suit.

All smiles: Brad Fittler after the game two win. Credit:Photo: AAP

It might be a little harder to convince some of the competition's hard-nosed clipboard carriers, but Nine's director of sport Tom Malone is hoping to continue the trend outside of Origin.

"We thought it was terrific and we were very grateful to Freddy for allowing us to do it," Malone said. "It's certainly something we'd love to do in regular [season] home and away matches. It would be terrific insight for the viewers.