An email sent to all employees in the Delhi office, including those in the group’s newspaper, DNA, and television news channel, Zee News, notes that the company is “the first in the industry to take this kind of a bold move”, which “has the power to really help all of us in enhancing our productivity at work by allowing us to keep clear focus on our priorities”. This email, however, does not specify how journalists should answer calls. We are glad, for it would be a tad unnerving to speak to someone who greets you with “Hello, DNA speaking.”