"There was a guy named Richard Flanigan who had to go to each stadium with a ladder and screwdriver and put the black box in each scoreboard. But he had to build a black box for each scoreboard because they were all different," said Eric Shanks, a broadcast associate in 1994 and now Fox Sports' executive producer and CEO. "The attitude from David was the bigger, the louder, the better. We were doing things with graphics and sound effects that only used to exist in big production movies."