Bridgewater founder Ray Dalio. Bridgewater Associates

Ray Dalio is mad again at the media's coverage of his hedge fund, Bridgewater Associates — the world's largest with $160 billion in assets under management — and he's made his longest, angriest statement yet.

In Tuesday's editorial, first published on LinkedIn, Dalio links a Wall Street Journal story from December 22 with "the fake and distorted news epidemic."

In the Journal story, reporters Rob Copeland and Bradley Hope explored facets of Bridgewater's unique culture of "radical transparency" and focused on the development of the Principles Operating System, an effort to automate decision-making and conflict-resolution across the firm's 1,500 or so employees.

Dalio's "Principles," a collection of 210 lessons all employees must read, are manifested in Bridgewater's culture in a "management machine." At the company, most meetings are recorded to be made available to all employees, and employees rate each other's performance in proprietary iPad apps.

Dalio writes that he took particular offense to the way the Journal reporters characterized the firm as "a crazy, oppressive place run by a Dr. Frankenstein type character — even though the evidence shows it to be an idea-meritocracy which has, for several decades, succeeded in producing meaningful work, meaningful relationships, and unparalleled results through its radical truthfulness and radical transparency."

He accuses Copeland of disregarding corrections to fact-checks sent to Bridgewater, which he blames on a media-wide loosening of journalistic standards, seen not only in fringe "fake news" but "distorted news" in the mainstream media.

Speaking for the Journal, Dow Jones communications director Steve Severinghaus told us in an email, "The Wall Street Journal stands by its strong reporting about Bridgewater Associates. We have reviewed the efforts undertaken for this article and are confident that the same high journalistic standards that have served the publication and its readers well for more than 125 years were fully applied in this instance."

Dalio suggests that to combat the problem he perceives, the media industry should create "a self-regulatory organization that set standards and conveyed assessments of quality as is done in a number of other industries"

Last year, Dalio criticized Copeland and Hope's reporting in their article from February 5, and Dalio wrote a similar criticism of a New York Times story from July 28.

Bridgewater Associates has been the largest hedge fund since 2005, but did not enter the media's spotlight until 2011. Last year it received more mainstream coverage than it ever had. That coverage included a Wall Street Journal report on possible tensions at the top of Bridgewater, and a New York Times report on a sexual harassment claim that was later withdrawn.

Business Insider's editor in chief, Henry Blodget, recently conducted an extensive interview with Dalio, discussing issues Dalio explored in Tuesday's editorial as well as more facets of Bridgewater's culture. That interview will be published on Business Insider this week.

We have included the full text of this morning's editorial from Dalio below, and you can see the original post on LinkedIn.

"While I just recently read The Wall Street Journal's article about Bridgewater and was surprised by its intentional distortions, I have been reflecting for quite a while on the destructive effects that fake and distorted media are having on our society's well-being.

"To me, fake and distorted media are essentially the same problem in different degrees. My own experience, which I will share later in this piece, is just one small case within an epidemic. While Bridgewater will survive this case—and even if we didn't, the world would be just fine—it is questionable whether the world will be just fine if this fake and distorted media epidemic is not arrested. As Martin Baron, the Washington Post's Executive Editor, said in reflecting on the problem, 'If you have a society where people can't agree on the basic facts, how do you have a functioning democracy?' Distorted pictures lead us to make bad decisions. In my opinion, if people don't correct such inaccuracies and don't fight against this problem, continued distortions in the media will prevent the public's accurate understanding of what is happening, which will threaten our society's well-being. We in the financial community now openly talk about fake or distorted media being used to manipulate market prices to the harm of many, and similar conversations are taking place in most areas.

"This is not just a fringe media problem; it is a mainstream media problem. And while it is widely recognized, there is no discussion underway about how to rectify it. The Associated Press said that only 6 percent of Americans surveyed have 'a lot of trust' in the media. A recent Gallup study showed that Americans' trust in the media has dropped to an all-time low, with only 32 percent of those surveyed saying that they have either a 'fair' or 'great deal' of trust in the media. That compares with 55 percent having such confidence in 1999 and 72 percent in 1976. The dramatically decreased trustworthiness has even plagued icons of journalistic trust such as The Wall Street Journal and The New York Times, as sensationalism and commercialism have superseded accuracy and journalistic integrity as primary objectives.‎ Many, if not most, 'journalists' are trying to write the story that they want to write and fit the facts to it rather than accumulating facts to accurately report pictures of what is true. To be clear, I am not saying that this is the case for all people in the news media as there are a number of true journalists who do seek to convey accurate information; I'm just saying that they are a rapidly shrinking percentage of the total and the poll numbers reflect that.

"The failure to rectify this problem is due to there not being any systemic checks on the news media's quality. The news media is unique in being the only industry that operates without quality controls or checks on its power. It has so much unchecked power that even the most powerful people and companies are afraid to speak out against it for fear of recrimination. In fact, I presume that I will be widely attacked in the media for what I am saying here. Nonetheless I am compelled to say what many people express privately, which is that 1) the quality of news media is declining in general, 2) those in the news media have an enormous amount of power, 3) the news industry is unique in not having its standards of behavior specified and overseen, and 4) this confluence of realities is dangerous.

"While we all treasure our free press which is the reason that those in this industry are not overseen, the accelerating loss of faith in the media appears to be coming to a head and will probably lead to a backlash. I worry that if the industry doesn't fix its problems, other forces will cause the pendulum to swing in the opposite direction, which will lead to some of the cherished press freedoms being lost. That too could undermine the public's ability to know what is true. There is no getting around the fact that we need a responsible news media, and the powers that be need to start talking about how to bring that about. Personally, I hope that prominent media organizations will explore ways of self-regulating the quality of what they are producing, or at least create ratings in the way the Motion Picture Association of America provides its movie ratings.If the industry created a self-regulatory organization that set standards and conveyed assessments of quality as is done in a number of other industries, it would be much better than most of the other alternatives. In any case, it's not my place to determine how this problem is resolved as much as to speak up about the problem and encourage discussion of it.

"A Case in Point

"I have mixed feelings about describing our most recent experience with The Wall Street Journal because many people might misconstrue my doing this as me simply complaining about an article that I didn't like. While I certainly don't want to let the inaccuracies about Bridgewater stand, my more pressing motivation is to give you a window into how media is often made because I believe that those of you who haven't seen it from the inside will find it eye-opening. It probably will be a little bit like watching sausage being made for the first time.

"About six weeks before the Wall Street Journal story by Rob Copeland and Bradley Hope came out, we were contacted by Copeland, who was 'fact-checking' and seeking information about Bridgewater. Many of the things he was asking about were downright wrong, so we were presented with the choice of either cooperating with him or allowing the incorrect information to go out. Because we've had a history of Copeland and Hope writing misleading stories about Bridgewater even when we cooperated with them, we were inclined to not engage with them because we expected that they might again distort whatever we said. Copeland however insisted that they wanted to 'reset the relationship' to present an accurate picture of the firm. He offered to enter into an agreement in which we would provide him with information that he didn't already have in order to give him a fuller picture but only on the condition that he would not use that information unless we mutually agreed that his presentation of it in the article was accurate. We understand that the culture behind our exceptional success over the last 40 years is both unusual and commonly misunderstood, so we decided to enter into that agreement with him. As explained below, he broke the agreement by presenting distorted pictures of what we told him even after he asked us to 'fact check' his assertions and we replied in writing that they were inaccurate.

"Copeland and Hope allege that Bridgewater is an oppressive environment based on very few conversations—as they put it, on interviews with 'more than a dozen past and present Bridgewater employees and others close to the firm.' We have about 1,500 people who work at Bridgewater, most of whom love it rather than feel oppressed, so the picture they gleaned from these dozen people was clearly not representative. Bridgewater obviously could not have been as successful for as long as it has been without a culture that values its employees and fosters excellence; Copeland wasn't seeking to understand that. We explained to him in writing that 'You are painting a one-sided negative picture of the work environment. The problem is that people who are happy with their experience and respecting our rules are not allowed to speak with the media so you end up hearing disproportionately from disgruntled people. It becomes a gross exaggeration and none of the joy of the Bridgewater experience gets represented.' We offered to provide Copeland an extensive list of employees and former employees who could freely speak with him. He did not take us up on that offer.

"We also offered to put Copeland in contact with three prominent organizational psychologists and researchers who, out of their own curiosity, had studied our culture in depth and conveyed their highly-regarded analyses in three different books. These researchers were on site at Bridgewater and had access to anyone they wanted to speak with when they did their studies. Copeland and Hope never even walked though Bridgewater speaking to its people, yet they also chose not to speak with these experts. If you are interested in reading a few much more informed assessments of Bridgewater, we suggest that you read 'An Everyone Culture' by Robert Kegan and Lisa Lahey, 'Originals' by Adam Grant, and/or 'Learn or Die' by Edward Hess or read the quotations from these books that are included here.

"Copeland asked us about our culture of radical transparency, so we explained the logic behind it. We directed him to Principles, which describes it in depth. We agreed that Bridgewater is a challenging place to work, that the characterization of the firm being like 'an intellectual Navy Seals' is apt, and that it isn't for everyone. We made clear that nobody doubts that our unique culture has worked remarkably well for 40 years, and that no company could produce the results we have without there being deep and meaningful relationships among the people who work there. We tried to explain how the culture works and how it has produced our unique results, and we tried to provide him with facts that substantiated that assertion. For example, in our most recent anonymous annual survey, 89 percent of employees agreed that 'running Bridgewater according to the culture and principles is key to Bridgewater's success' and 94 percent agreed that 'the culture helps my personal evolution.' Similarly, 89 percent of our clients said that they were satisfied or very satisfied with Bridgewater, 95 percent said that 'Bridgewater's investment insights are uniquely valuable,' and 95 percent said that 'Bridgewater's personnel are honest and direct with me, even when we disagree.'

"We also explained the logic behind radical transparency in conversations and in the following written statement: 'If you agree that a real idea-meritocracy is an extremely powerful thing, it should not be a great leap for you to see that giving people the right to see things for themselves is better than forcing them to rely on information that is processed for them by others. Radical transparency forces issues to the surface—most importantly (and most uncomfortably) the problems that people are dealing with and how they're dealing with them—and it allows the organization to draw on the talents and insights of all of its members to solve them. Eventually, for people who get used to it, living in a culture of radical transparency is more comfortable than living in the fog of not knowing what's going on. And it is incredibly effective. But, to be clear, like most great things it also has drawbacks. Its biggest drawback is that it is initially very difficult for most people to deal with uncomfortable realities.' Copeland and Hope chose to not use any of that. Rather than seeking to understand how the culture and radical transparency work or referring to such facts in their article, they chose instead to push the story that they wanted to write.

"We discussed turnover rates at Bridgewater and showed them the statistics that make clear that in the first year or two turnover is unusually high and in subsequent years it is unusually low. This pattern is a result of Bridgewater's culture and its having tough and unique standards. The company is not for everyone but for those who it is for, there is nothing like it. The numbers substantiate this—21 percent leave in the first year and another 10 percent leave in the second year, but the turnover rates of those in years three, four, and five are exceptionally low, at only six percent, four percent, and three percent respectively. Copeland and Hope chose to focus only on the relatively high early turnover saying 'Bridgewater says about one-fifth of new hires leave. The pressure is such that those who stay are seen crying in bathrooms.' They omitted the longer-term high retention rates and the satisfaction levels behind them.

"When Copeland asked about how radical transparency works, he suggested that we were disingenuous because we didn't pursue it totally. We explained our approach: 'Don't get me wrong: radical transparency isn't the same as total transparency. It just means much more transparency than is typical. We do keep some things confidential, such as illnesses or deeply personal problems, sensitive details about intellectual property or security issues, the timing of a major trade, and at least for the short term, matters that are likely to be distorted, sensationalized, and harmfully misunderstood if leaked to the press.' And we pointed him to the relevant principles. Copeland and Hope chose to ignore those explanations and write 'he decided to let only 10 percent have the full measure of what he calls radical transparency.' After he passed that by us, we replied that 'It is incorrect that only 10 percent get radical transparency. Here's the fact. Everyone can see most everything, but only the top 150 or so people get to see the most sensitive type of stuff which, in most companies would be limited to only the top 5 or 10 people.' The authors chose to go with their mischaracterizations, even though doing so was misleading.

"Similarly, their representations regarding our 'secret project' to systemize our criteria for management decision making were both sensationalistic and misleading. We explained that what we are doing in systematizing management decision making is the same thing we have been doing for 30 years in systemizing our investment decision making, which is to collectively agree on good principles for making decisions and to express them in computer code. This allows us to input the relevant data and for the computer to process it according to our mutually agreed-upon criteria. We explained that we are doing this because we have learned that this principled and systemized decision making process allows us to get above our emotional attachments to our own conclusions and focus instead on deciding what our decision making criteria should be, which ultimately leads to better decisions because computers can process these criteria in much better ways than humans can. For example, by collecting data on people, we can learn what they are like, what jobs they are best suited for, and how they would most effectively work together. People also learn a lot about themselves, which helps them and their personal development. We are collecting and building these criteria collectively, yet the writers chose to characterize all this as being 'like trying to make Ray's brain into a computer' because that fit better with their desire to paint a picture of Bridgewater being a crazy, oppressive place run by a Dr. Frankenstein type character — even though the evidence shows it to be an idea-meritocracy which has, for several decades, succeeded in producing meaningful work, meaningful relationships, and unparalleled results through its radical truthfulness and radical transparency.

"Copeland and Hope mischaracterized several other things (e.g., my thinking on Jim Comey, a man whom I admire). In each case, I explained to them that they were mischaracterizing and they chose not to convey anything that didn't fit with the story they wanted to write. I won't delve into more examples because we are past the point of diminishing returns.

"So there you are. You now have a window into how some media is being made, and you're left facing the dilemma I described in the first part of this piece. There is no established party to assess the accuracies of what is being said, and you are left to wrestle with questions of what is true based on the scant evidence you have in front of you. I suggest that rather than worry about what's true about Bridgewater, which probably won't have an effect on your life, you worry instead about the systemic risks arising from fake and distorted media."

UPDATE: This story has been updated with a comment from the Wall Street Journal.