chardish asked: Basic lands are a product you sell. People pay money for them every time they buy a pack. Why wouldn't you want your product to be as good as it can be every single set? The argument against full-art lands is no different than "let's have amateur artists do the art most sets, so that when we finally release a set with professional-quality art, people will get excited by it." Why don't you just bring your A-game every single time?

Normal lands are just as much our A game as our full art lands.