A billboard advertising a gunshop in western North Carolina that targeted four Democratic congresswomen as “idiots” and “the 4 horsemen” is being removed after facing backlash, CNN reports.

The sign for Cherokee Guns shows Democratic Reps. Alexandra Ocasio-Cortez (N.Y.), Ilhan Omar Ilhan OmarOmar fires back at Trump over rally remarks: 'This is my country' Trump attacks Omar for criticizing US: 'How did you do where you came from?' Democrats scramble on COVID-19 relief amid division, Trump surprise MORE (Minn.), Ayanna Pressley Ayanna PressleyFauci, Black Lives Matter founders included on Time's 100 Most Influential People list Trump attacks Omar for criticizing US: 'How did you do where you came from?' Pressley applauded on House floor after moving speech on living with alopecia MORE (Mass.) and Rashida Tlaib Rashida Harbi TlaibTrump attacks Omar for criticizing US: 'How did you do where you came from?' George Conway: 'Trump is like a practical joke that got out of hand' Pelosi endorses Kennedy in Massachusetts Senate primary challenge MORE (Mich.), who have been nicknamed “the Squad” in Congress. The sign says “The 4 Horsemen Cometh,” a reference to the apocalypse in the Bible, but “cometh” is crossed out and replaced with “are idiots.”

The store’s owner, Doc Wacholz, said he picked the lawmakers because of “their message of turning this country into a socialist country.”

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"I don't care if it was four white women or four white guys that had their view -- they'd be on the billboard," he told local television station WTVC.

However, the billboard is being removed, and a replacement has already been designed, Danny Coleman, a salesman for the billboard company Allison Outdoor Advertising, told CNN. Wacholz changes the billboard approximately once every three weeks, but this sign has been up since Tuesday, the network reported.

"It broke our hearts that the controversy happened. Freedom of speech is a right. Unless it is something illegal or offensive, we use our best judgment and let it go. It is tragic what happened. He has been a great client of ours for a while, he just has his beliefs," Coleman said.

Tlaib denounced the billboard in a tweet last week, asking “How the hell is this not inciting violence?”

How the hell is this not inciting violence? https://t.co/rgdDloiePq — Rashida Tlaib (@RashidaTlaib) July 31, 2019

Pressley called on Rep. Mark Meadows Mark Randall MeadowsAnxious Democrats amp up pressure for vote on COVID-19 aid Pelosi hopeful COVID-19 relief talks resume 'soon' The Hill's Morning Report - Sponsored by Facebook - GOP closes ranks to fill SCOTUS vacancy by November MORE (R-N.C.), whose district is home to the gun store, to “do the right thing” and address the “#Racist rhetoric from the occupant of the @WhiteHouse.”