Description: Online diamond & gem jewelry retailer. Brand owned by Signet Jewelers. Run as an independent entity.

One of the busiest diamond retailers today is James Allen. Founded in 2006 by a team of four this online retailer has become a major player in the diamond universe. James Allen's meticulous attention to detail coupled with a high priority on customer experience and service is why, at the time of writing, more than 150,000 happy couples are now owners of James Allen diamond rings. While James Allen has set the pace for the way diamonds should be sold online there are few competitors that can replicate James Allen's success. This is no doubt due to the fact that the founders' focus from the beginning was on customer experience. Read more about the amazing people who started James Allen and what you should know when shopping there in my James Allen Review. What immediately hooks visitors to the site is the user interface, which is highly intuitive and super easy to use. Refining your search couldn't be easier. You can specify color, clarity, cut and carat, and sort the results as you please. Every section has helpful information to help you understand what everything means. It makes the otherwise daunting process of searching for a diamond so much easier.

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