During last night’s Academy Awards broadcast, retail giant J.C. Penney debuted five new commercials featuring hugely popular daytime television talk-show host Ellen DeGeneres.

You may recall that just weeks ago, JC Penney came under fire from the anti-gay group “One Million Moms” over its recent hiring DeGeneres as its spokesperson.

One Million Moms, “a project of the American Family Association” — an organization designated as a hate group by the Southern Poverty Law Center (SPLC) — launched an unsuccessful campaign demanding that the retailer fire DeGeneres because she’s gay.

JC Penney have been unwavering in their support for DeGeneres, and released a statement saying they “stand behind [their] partnership.”

“We share the same fundamental values as Ellen,” noted the company’s President, Michael Francis. “At J. C. Penney, we couldn’t think of a better partner to help us put the fun back into the retail experience.”

In case you missed last nights Oscar telecast, you can watch DeGeneres’ commercials for JC Penney here:

On her show last week, DeGeneres previewed the commercial with these outtakes: