New York (CNN Business) Virgin Airlines chairman Richard Branson is joining the call for a new popular vote on Brexit.

Branson wrote a blog post on Virgin's web site saying that the United Kingdom "is still dangerously close to the full-scale disaster" of a no-deal Brexit. Parliament is due to hold several votes this week on a proposed Brexit deal that it has already rejected twice.

He believes the best solution to the parliamentary deadlock on the question is to have a new popular vote, a vote he believes would show that the public now opposes the idea of the United Kingdom withdrawing from the European Union.

"The truth is that the people's views are never static. They evolve. And they can change. I am not alone in feeling many UK people have changed their minds," he wrote. "The UK Government must now put all options on the table, and giving the people a final say must be one of these options."

Branson's blog post went up on Friday, the day before hundreds of thousands of marchers filled the streets of London calling for a new vote. So far Prime Minister Theresa May has flatly rejected the idea of a new vote. But on Sunday Chancellor Philip Hammond, one of her most senior Cabinet ministers, said that the idea of a new vote was a " coherent proposition " that deserves consideration, although he said he doubted it could get a majority of votes in Parliament.

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