For his $US100,000 ($A110,944.69) Julian Hayward expected pampering, and he got it.

The 38-year-old Briton, who lives in Sydney, placed the highest bid in an online auction to secure pride of place in suite 1A on the first commercial flight of the Airbus A380 superjumbo Thursday.

The price also got him a suite for his friend, Adam McLeod, 30, of Melbourne, who sat behind him on the Singapore Airlines (SIA) flight to Sydney.