The Dairy Pride Act would require the FDA to issue guidance for nationwide enforcement of mislabeled imitation dairy products within 90 days and to report to Congress about the status of enforcement two years after enactment.

“Dairy farmers in Wisconsin work tirelessly every day to ensure that their milk meets high standards for nutritional value and quality,” Baldwin said in a news release. “Imitation products have gotten away with using dairy’s good name for their own benefit, which is against the law and must be enforced. Mislabeling of plant-based products as ‘milk’ hurts our dairy farmers.”

Duffy released the following statement Thursday in support of the legislation: “You can’t milk an almond, and the FDA must clarify and enforce the definition of milk that’s already on the books, that milk comes from cows. Wisconsin dairy farmers and consumers across the country deserve this important clarification. I’m proud that both my Republican and Democrat colleagues have continued to pressure the FDA to fix this.”

Fresh off winning both first and second runner-up positions in the 2019 U.S. Championship Cheese Contest this month, Marieke Gouda owner Marieke Penterman of Thorp chimed in with her backing of the bill.