Kendrick Lamar

Kendrick Lamar, pictured during a concert earlier this month in Toronto, will headline a show outside The Q Oct. 30 when the Cleveland Cavaliers open the 2014-15 season against the New York Knicks.

(AP)

CLEVELAND, Ohio -- Musical artist Kendrick Lamar and comedian Kevin Hart will headline a fan fest Oct. 30, when the Cavaliers open the 2014-15 NBA season at The Q against the New York Knicks.

The fan fest will run from 4-11 p.m. at the Huron (Stark) Parking Lot directly outside The Q. The Cavaliers and Turner Sports are hosting the event. The game will be shown nationally on TNT.

Once the Cavs-Knicks game tips off at 8 p.m., the event will serve as a viewing party with the game featured on the video boards set up in the space.

The fan fest and viewing party are free.

Lamar's latest single "i" is featured in Turner Sports' promotional campaign and on NBA.com highlighting the start of the 2014-15 NBA regular season.