The world of cruelty-free cosmetics isn’t as easy to navigate as it seems. One of the biggest tactics big brands use to mislead cruelty-free customers is claiming that their products aren’t tested on animals, when their ingredients actually are.

Beware of false claims

Claiming that a product has not been tested on animals is an incentive for the customer to buy said product. To some companies, it’s nothing more than a marketing term; a ruse hiding a darker reality. That’s why it’s so important to be able to differentiate between what is and what isn’t a truly cruelty-free product.

Cosmetics companies fall under 3 categories when it comes to animal testing: