Some say of the Frozen short which ran before the Pixar movie Coco that it robed Pixar of a chance to be daring, that it wrongly captures all the attention so on and so forth…

I say no. I posit that the Frozen short is an work of utmost sincerity revealing the hidden desires which are hysterically repressed in the movie Coco. In that movie Pixar and Disney are performing this gross hypocrisy of our modern late capitalism where the villain who stole the work and ideas is revealed to be a fraud and swiftly abandoned by the public. You could think of this as way to revolve the guilt of consuming Hollywood movies because in our world this is precisely what it doesn’t happen. We know with Donald Trump and Harvey Weinstein and so on. We know this is, the authors know this, and they take it out of ourselves and put it on the screen. But I say we should look at what psychoanalysis teaches us.

What it teaches us is that in Coco, Disney is perverting what it actually wants to do, this mass reproduction and propagation of capital represented by the hypocritical superego of liberalism. In Olaf’s Frozen Adventure we see precisely this reproduced with no hint of irony or shame, perfectly captured in the sequence where the snowman goes through the kingdom and interrogates the subjects who go away from the castle to mind their own businesses. That discombobulated shape of a man, this disembodied, stupid will of those in power, is engaging with the the people as others, literally removing their customs and traditions perturbing the symbolic order of the world. What is more amazing is that this reaches no conclusion and that the vile snowman actually sets them on fire. The peasants are forced then to abandon their crafts and putting candles on trees and eating and you know, to go in search of the snowman. What does this achieve? The subjugation of all people under the royal ideology. At first a symbolic destruction by one agent of ideology, then a material one by others. The two sisters have no knowledge of this, the snowman is too stupid to realise what he has done.

We could see the Frozen short as a form of displacement, of Disney revealing to us its business practices, how they come, take our personal and private stories and then project perverted versions of them on the silver screen transforming us from subjects into objects.