Brutalism is a design trend that no one can quite agree on the definition of. Every time someone describes something as “brutalist,” another person will jump in and say “that’s not what brutalism is.” Whatever the exact definition, brutalist designs tend to look purposefully raw and unpolished with harsh colors and non-traditional layouts. I like to think of the look as the polar opposite of a corporate website—something that makes you think there is no way upper management would ever approve of that design direction.