Both the oatmeal and TIG snack bars were in development before the acquisition by Kellogg, but the food giant’s resources have helped bring them to market, Rahal said. They launch next week at Natural Products Expo West in California and will be available online thereafter, allowing the company to collect customer feedback and make changes before making the products available in stores later this year. Rx Nut Butters, which launched last year and were the first new product outside of protein bars, followed the same process.