Japan's technology and entertainment giant unveils a rolling cinema at just the right event.

We spent all this time waiting for Apple to unveil its heavily reported (and now dead) 'Project Titan' car, and here was Sony quietly working away at one of its own: the Vision-S electric car, unveiled at this week's Consumer Electronics Show in Las Vegas.

Clearly designed to production readiness, there can be little doubt Sony loves the idea of a market debut for the Vision-S, with the concept engineered by veteran contract builder Magna Steyr. Sony's official press release does not directly confirm this detail, but CEO Kenichiro Yoshida thanked the company on stage.

Indeed, the official details centre on Sony's better-known areas of expertise: sight and sound.

Highlights of the Vision-S concept's technology include 33 sensors made up of CMOS image sensors and ToF ('Time of Flight', for distance measurement) sensors – clearly for some level of autonomous driving, like all futuristic cars – and a suite of '360 Reality Audio' speakers.