INFO In its eighth consecutive installment, The POWER 100, our proprietary annual ranking of the most powerful athletes in sports, uses a complex statistical model to accurately compare performance and influence through on-field and off-field attributes. This metric is collectively known as POWER, and enables equitable comparison across otherwise incomparable sports. The 2017-18 POWER 100 focuses on long-established sports and the U.S. market specifically. Key indicator statistics were used as predictors of performance per sport. Statistical weight varied with impact. And for sports lacking indicator statistics, such as tennis and golf, relevant rankings were used. We have set aside soccer until this time. This year, on-field attributes comprise 50% of the athletes’ POWER. The remaining 50% is based on off-field components like social media presence as measured by MVPindex.Combining on-field (50%) and off-field (50%) attributes yields the POWER score. Athletes are then ranked based on POWER to find the TOP 100.

ON FIELD The on-field attributes measure an athlete’s ranking within his or her sport, relative to all other participants. Each athlete is compared to peer group averages, by sport (and position when necessary), in a number of statistical categories. Next, a multiplier is used to adjust athletes’ rankings, based on the popularity and viewing audience of that sport. Given that some sports schedules overlap the calendar year, data for the 2017-18 POWER 100 is sourced from that sport’s most recently-completed regular season, or when neccessary through the conclusion of the sports’ most recent tournaments. The individual statistical categories for each sport are: BASKETBALL (NBA) — Points, Blocks, Assists, Steals, and Rebounds (all on a per-game basis)

FOOTBALL (NFL) — Yards, Touchdowns, and Quarterback Rating (for QB) Yards, Touchdowns, and Receptions (by position, for offensive players); Tackles, Sacks, Interceptions, and Forced Fumbles (for defensive players)

BASEBALL (MLB) — Batting Average, Runs, Hits, Home Runs, Stolen Bases (for batters); Wins, Saves, Strikeouts, and Earned Run Average (for pitchers)

HOCKEY (NHL) — Goals, Assists, and Plus/Minus (for non-goalkeepers); Save Percentage, Wins, Goals Allowed Average, and Shutouts (for goalkeepers)

MOTORSPORTS (NASCAR) — Wins, Top 5 Finishes, Top 10 Finishes, Winnings, and Poles

GOLF — Relative sport/world rankings

TENNIS — Relative sport/world rankings

MMA/BOXING — Relative sport/world rankings

OLYMPIC SPORTS — Medal count The on-field attributes measure an athlete’s ranking within his or her sport, relative to all other participants. Each athlete is compared to peer group averages, by sport (and position when necessary), in a number of statistical categories. Next, a multiplier is used to adjust athletes’ rankings, based on the popularity and viewing audience of that sport. Given that some sports schedules overlap the calendar year, data for the 2017-18 POWER 100 is sourced from that sport’s most recently-completed regular season, or when neccessary through the conclusion of the sports’ most recent tournaments. The individual statistical categories for each sport are:

OFF FIELD The off-field score was measured by MVPindex whereby a unique scoring algorithm that blends three key social media metrics in its calculation. Unlike other indices that only measure reach or the size of one’s potential audience; MVPindex considers reach along with the subject’s actual social media engagement activity and the conversation surrounding the athlete across the web. These three components -reach, engagement, and conversation provide a focused picture of an athlete’s influence and the overall value of his or her social media footprint.

THE MONEY Here are the Top 20 of the POWER 100 and their annual take from respective sponsors James Harden - $20 million: Adidas, Electronic Arts, State Farm, BBVA Compass, New Era, Beats by Dre, Trolli, Foot Locker Stephen Curry - $42 million: Chase, Vivo, eHi, Nissan/Infiniti, Brita, Bubble, JBL Kevin Harvick - $2.2 million: undisclosed Alex Ovechkin - $4 million: Bauer, Nike, Coca-Cola, Upper Deck, Fanatics, Otkritie Bank Russell Westbrook - $19 million: Nike/Jordan, Mountain Dew, True Religion, Six Star, Samsung, Barneys, Westbrook Frames Rafael Nadal - $26 million: Kia Motors, Richard Mille, Emporio Armani, Babolat, Telefonica, Banco Sabadell, Tommy Hilfiger Justin Rose - $12 million: Adidas, Ashworth, British Airways, Hublot, Lamkin, TaylorMade and Zurich Insurance. Giannis Antetokounmpo - $13 million: Nike, BMO Harris Bank, Tissot, Kronos Foods, AEGEAN Airlines Rory McIlroy - $34 million: Nike, TaylorMade, Omega, Upper Deck LeBron James - $52 million: Nike, Coca-Cola (Sprite), Beats By Dre, Kia Motor, Intel, Blaze Pizza Caroline Wozniacki - $28 million: Babolat, Rolex, Adidas, USANA, The Players' Tribune, Mundipharma, Turkish Airlines Roger Federer - $58 million: Nike, Wilson, Credit Suisse, Mercedes, Rolex, Lindt, Jura, Moet & Chandon, Sunrise NetJets, Barilla Russell Wilson - $10 million: Nike, Bose, Microsoft, Duracell, Alaska Airlines, The Players’ Tribune Tom Brady - $6 million: Under Armour, UGG, Tag Heuer, Intel, Shields, Aston Martin Canelo Álvarez - $3 million: Under Armour, Tecate, Hennessy, Everlast Anthony Davis - $11 million: Saks Inc., ExxonMobil, Foot Locker, Nike, Red Bull Ezekiel Elliott - undisclosed Antonio Brown - $2.5 million: Facebook, Nike, Pepsi Novak Djokovic - $22 million: Lacoste, Head, Seiko Watch Corporation, ANZ Patrick Mahomes - undisclosed amount: Executive AirShare, Hunt’s Ketchup Here are the Top 20 of the POWER 100 and their annual take from respective sponsors