Alongside Verasity.tv, our owned and operated video sharing site, a big part of Verasity is our vDaf, Verasity Decentralised Application Framework. These modular technology components allow third-party media companies to quickly leverage the power of Blockchain enabled media through the Verasity technology suite.

The main components of vDaf that can be integrated by third-party providers are:

VeraPay transaction system to manage media payments and viewer rewards (blockchain)

Proof-of-View (PoV™) to provide accurate, secure and transparent audience metrics (blockchain)

Spark Marketplace crowdfunding and smart contract revenue distribution management

We have also conveniently integrated the vDaf components into an embeddable web player as well called VeraPlayer™.

These tools can be integrated into both new and existing video platforms quickly, easily and securely. As a result, Verasity can supercharge any online video application.

A few days ago we looked at how vDaf can help international broadcasters better serve their global audience. Today, we will explore how a business can use vDaf to build a platform that caters to a specialist content vertical.

Specialist Video Platforms

More video content is made and produced every day with the largest video platforms receiving over 400 hours of video every minute. This is a trend that is only accelerating! With such a large amount of content being produced, new content verticals are appearing all the time. Each new type of content generates its own community, culture and can quickly grow. There are few better examples of this than esports and video game content. Even just a few short years ago, most people would not have heard of esports, yet now a “pro-gamer” or “streamer” is a solid career ambition for many!

With vDaf, Verasity provides the complete toolkit for these emerging new communities to build their own specialist online video platform.

For the example, let’s look at drone racing — exciting, fast-paced and suited perfectly for video. With a growing, global community of enthusiasts, there is already a core audience. Add in the quick to understand, cool videos of first-person-view racing and a more casual fanbase can easily be enticed.

Firstly, vDaf provides a ready to use video player (VeraPlayer™) and content management system that means the new drone racing platform can allow their community to upload and share their amazing videos. VeraPlayer™ is highly adaptable for high-quality content and uses cutting-edge technology such as QUIC and Media Acceleration Efficiency which means two key things:

Viewers get high-quality, smooth video playback across mobile and desktop devices, anywhere in the world and without needing to download any plugins or extensions. This is critical for the new Drone racing platform to get new viewers in by providing a great user experience! VeraPlayer™ is highly efficient meaning there are much lower fee’s / costs required to power the platform. This means more of the revenue generated by the platform can be used to build the audience.

Once the hypothetical drone racing video platform is up and running with the first pieces of content, viewers who enjoy watching will want to see more content and better content. vDaf provides a solution here as well — the Spark Marketplace.

By utilizing Verasity’s Spark Marketplace, viewers can back channels they want, using their VERA, and receive a portion of the channels future revenue in return. For a new content vertical such as drone racing, this system allows enthusiasts and advocates to accelerate the growth of the channels on the platform and in turn receive both high quality content that helps to drive more viewers and also a portion of the VERA the channels earn. Win-win! For the platform, this means that while it may start with “home-made” videos of local drone race meet-ups, the content creators can get backing from their audience to build world-class content series such as a drone racing world league, How-to-guides or even celebrity guests to attract new viewers!

Premium content, able to grow from the Spark Marketplace, needs to become sustainable itself. This is where VeraPay comes in. Providing each content creator the choice on how they monetize their content with options including donations, pay-per-view and subscriptions means there is the flexibility for multiple types of video to become commercially viable to produce. VeraPay is powered with our blockchain technology that is able to handle over 100,000 transactions per second which means there will be no delay for either creators or viewers when trying to access content.

With all these new viewers and growing audiences, the new site and it’s content creators will start to get the attention of the press, advertisers and sponsors. A huge opportunity will present itself to grow the site and community even further but as a new and expanding destination, questions will be asked about the authenticity of the site’s audience. VDaf provides a solution — Verasity’s patent-pending Proof-of-View (PoV™) technology provides secure, accountable and immutable audience metrics for the content delivered. This anonymised data proves the audience is made of real, engaged users and as such builds confidence for the press and advertisers. With the wave of interest, the Drone Racing site is now well on it’s way to becoming the next Twitch.tv of a new content vertical — all made possible by vDaf and Verasity technology.

As you can see from the above example, the combined technology contained within vDaf allow startups to quickly build and scale high-quality video platforms with ease. These third-party platforms help grow the whole Verasity ecosystem and economy. To learn more about the Verasity economy and ecosystem as a whole, read our whitepaper here.

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