In a recent interview with NBC Sports, Daniel Bryan talked about one of his disappointments with the current product and especially on the Smackdown side with regards to not giving the performers enough room for creativity and character development. He praised the recent Breezango vignettes but said that they failed people like American Alpha by not allowing them to develop outside of their wrestling, which is what ultimately made them a flop.

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“I think one of the things that really endeared me to people was that people got to view more aspects of my personality than most because of the different things that I did within WWE. Seeing performers frustrated and being able to show that on TV and being able to show their experiences, their reactions to what’s happening to them on the show and doing backstage vignettes. There was a great one on NXT about Roderick Strong recently about being a new dad and all of that kind of stuff. Since I’ve been gone, they’ve been doing some really fun stuff with the Fashion Police. Not that there needs to be more of that exact kind of stuff, but it helps people get to know their personalities. I think one of our failings on SmackDown Live was American Alpha. They’re great and on NXT they did all of these fun little interview segments with the two of them that got to show the people behind American Alpha. (They saw) who Chad Gable is, who Jason Jordan is. I’d like to do more of that kind of stuff.”

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Bryan added that personalities are what draw people in and made a comparison to the UFC/MMA:

“In combat sports, personalities are what draw. Floyd Mayweather and Manny Pacquiao was one of the worst boxing matches I’ve ever seen, but millions of people watched it because of the personalities involved. I think changing that dynamic and highlighting the personalities is something we really need to do. Now, I don’t know how we do it. I think if anybody has a magic answer of what the best way is to present personalities in this modern day of television, they’d make millions of dollars, so I may not have the answer.”

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