It's official. Gold and Black Illustrated tweeted just moments ago that Danny Hope has been let go as Head Coach of Purdue football after 4 lackluster seasons which saw decreasing attendance and patience among Purdue fans.

<blockquote class="twitter-tweet tw-align-center"><p><a href="http://t.co/pjlVp8BM" title="http://GoldandBlack.com">GoldandBlack.com</a> has learned that <a href="https://twitter.com/search/%23Purdue">#Purdue</a> coach Danny Hope has been fired.</p>— GoldandBlack.com (@GoldandBlackcom) <a href="https://twitter.com/GoldandBlackcom/status/272804963426635776" data-datetime="2012-11-25T20:52:26+00:00">November 25, 2012</a></blockquote>

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Unless you have been living under a rock, this comes as no surprise to anyone. After all, IU wasn't hesitant to fire Lynch after IU won the Bucket game in 2010, and we have seen numerous firings today as well across college football, like Gene Chizek at Auburn after their program collapsed after winning the National Championship 2 years ago.

Just within the last couple of hours, we have heard a press conference announcement for a Sunday evening, as well as various players reacting on Twitter all at once, such as Danny Anthrop and Ryan Russell.

Though most Purdue fans are happy about the departure, the players are not. They have grown close to Danny Hope over the last couple of seasons and have seen him as a great model. It will be interesting to see how they adjust to a new coaching staff and if any transfer.

There is still limited information available, such as the interim head coach. There will probably be more available after the press conference.

Ultimately, money talks in college football, no one can deny that. Even within the Big Ten, it gets more competitive every day. Sure, Maryland and Rutgers don't bring the same power that Nebraska did, but those are two more schools that Purdue has to be able to compete with now.

Purdue wasn't moving forward under Danny Hope, especially when some consider his first season at Purdue his best season, despite the losing record. Purdue fans knew they were falling behind with Danny Hope, and continue to put pressure on the program to perform better or let Hope go. Since they couldn't do the former, Burke had no choice but to let Danny Hope go.