Inside the 2010 Syfy Channel Upfront

Last night I attended the annual Syfy Channel Upfront, where the stars chatted up the media on the red carpet, executives made their important presentation to advertisers and everybody got to party afterward. I covered the event both for AOL TV and for ADD, so you’ll be seeing those stories posted in the near future.

This year’s Upfront took place at the Museum of Modern Art in Manhattan, where the Tim Burton exhibit is currently being held (and which Syfy is a proud sponsor of). It was a great location for this sneak peek into Syfy’s forthcoming year, not only because of the chance to see the Burton artwork but also because of the large space where the party was held afterward. Syfy President Dave Howe, Blake Callaway (SVP, Brand and Integrated Marketing) and Chris Czarkowski (VP, Sales, USA and Syfy) kept the official presentation moving along fast and furious with good wit, and they were quite accessible afterward, as were the stars. The channel also displayed a self-deprecating sense of humor by showing a clip of Stephen Colbert making fun of their name change from Sci Fi to Syfy. Good call. Tracy Morgan sent a video message announcing he will now be executive producer as well as the host of Scare Tactics, and he excused his absence due to his “fear of modern art”.

Here’s a photo gallery of the event. Stories forthcoming!



