The Mootral business model sets out to prove “there is good business in the business of doing good”. Mootral unlocks new, innovative and profitable approaches to reducing GHG emissions, including the creation of a new climate-friendly food standard for beef and dairy products and a “cow credit” currency. Mootral is a “win-win” for all, but especially for farmers. Today, farmers are facing economic hardships and regulatory challenges unforeseen just a few decades ago. In order to support their future financial prosperity in a sustainable way, and one that meets the emerging needs of consumers, new thinking is needed. Mootral is the result of that thinking – bringing strong benefits to all stakeholders.

Dairy farms play a crucial role in stewardship of the environment: for example, well-maintained grass and soil provide valuable carbon sequestration. Cattle also provide nutrient-rich food sources for millions that could not otherwise be provided from existing biomass. Plus the majority of consumers want to continue to enjoy beef and dairy, as part of a healthy and balanced diet, and at the same time want to do their part in mitigating climate change.

But cows and other ruminants produce large amounts of methane. The focus on reducing greenhouse gas emissions from livestock is intensifying as it is responsible for an estimated 14.5% of the world's greenhouse gases, of which methane accounts for a significant proportion.

Cows, being the highest methane producers amongst ruminants, are a crucial factor in our environmental ecosystem and the economy, Mootral is setting the foundation for the future through a solution that makes an impact today. It enables a positive transition to climate-smart agriculture designed to help farmers earn more money and industry partners to reduce their impact on the environment. The future is climate-smart and the future is now.