Story highlights Bernie Sanders says "corporate media" needs to cover more substance

He has no specific complaints about how his campaign is covered

Berlin, New Hampshire (CNN) What is the worst moniker Bernie Sanders could assign someone? Koch Brothers-like.

Sanders did just that with "corporate media" on Monday in New Hampshire, telling an audience in Conway that groups like the Koch Brothers -- Republican moneymen who plan to spend upwards of $900 million in 2016 -- Wall Street and media stand in the way of the "political revolution" he is trying to drum up.

The line was not a one off: Sanders delivered anti-media remarks at every event he headlined in New Hampshire over the last two days, telling audiences that his campaign is not just against politics as usual, but against the way media covers campaigns.

Sanders has long been a media critic -- primarily about the focus on personality and fluff -- but the independent Vermont senator's trip to New Hampshire made clear that his 2016 bid would regularly use crowd pleasing anti-media rhetoric.

"The American people, I think, increasingly understand that corporate media is prepared to discuss everything 24 hours a day, seven days a week except the most important issues facing the American people," Sanders said Monday during a town hall in Conway. "Increasingly what media sees campaigns being are soap operas and football games, rather than a serious discussion about the serious issues facing America."