These days, there's no lack of boring social media videos from corporations out there — trying to cash in on whatever it is those elusive millennials are into.

But perhaps the formula for a quality *viral* video has been staring at us right in the face.

Just insert a whole bunch of references The Simpsons. It's not the longest running animated series of all time, for nothing.

Take this Facebook video from Australian supermarket chain Woolworths.

It's a guide to "how to steam a good ham" and includes a whole host of references. We counted 11.

Even The Simpsons writer Bill Oakley seemed to enjoy it. And he wants his royalties.

.@woolworths in Aus made this Simpsons reference-loaded video about cooking Steamed Hams (where are my royalties?) https://t.co/VJ6o4Krf7e — 🍺Bill🍺Oakley🍺 (@thatbilloakley) November 2, 2016

UPDATE: Nov. 2, 2016, 3:41 p.m. AEDT Added tweet from Bill Oakley.