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Yahoo! Inc. will begin approaching potential corporate and private equity buyers as soon as Monday as the Web company seeks bidders for its core business, according to people familiar with the process.

Companies such as Verizon Communications Inc., Comcast Corp. and AT&T Inc. are among interested parties, as well as buyout firms including Bain Capital Partners, KKR & Co. and TPG, the people said, asking not to be identified as the situation isn’t public. The potential first-round bids for the business are unlikely to come in for at least a month, they said.

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Yahoo said Friday it hired financial advisers and told independent board members to explore its strategic options, as it takes steps to transform itself and consider deals amid rising pressure from investors. Goldman Sachs Group Inc., JPMorgan Chase & Co. and PJT Partners Inc. will provide financial counsel, the Web company said a statement.