HI, ISAAC MADDOX HERE, WELCOMING YOU TO NO SHAVE NOVEMBER 2011!

The first beard salute this year goes out to beloved American icon Billy Mays. Known by some as the Infomercial King, he sold such products as Orange Glo, Kaboom!, and of course, Oxiclean. This guy could sell an air conditioner to an Eskimo. Why? The beard.

You’re probably thinking, but Isaac, what did his beard have to do with selling cleaning supplies? I offer this example: look at the following comparisons and you tell me you wouldn’t rather buy something from someone with a beard.

No Beard Beard √

No Beard Beard √

No Beard Beard √

I think I’ve made my point. But now you might be saying, Isaac, a great product like Oxiclean practically sells itself! While that is a valid point, I ask you this: who do you think is convincing more people to buy stuff?

The new beardless guy?



Or Billy Mays?

You see, companies can spend millions of dollars in advertising, but if there’s one thing Billy Mays taught us, it was that all you really need is a beard and a dream.