Blockchain-based customer relations manager (CRM) Cere Network just closed a $3.5 million seed funding round.

Backed by Binance Labs, Neo Global Capital, and Arrington XRP Capital, among multiple others, Cere Network opened a New York office and will announce an innovation lab in Berlin during Berlin Blockchain Week.

Cere Network provides a blockchain service for integrating various customer relations platforms for businesses. Speaking with CoinDesk, Cere says its customers are looking for alternatives to Salesforce and other mainstream CRM solutions.

A Binance Labs incubation project, Cere plans on integrating with Binance’s decentralized ecosystem, Binance Chain, in the near future.

Cere says business-to-business present a real solution to current CRM problems. Cere called today’s business options “monolithic” and “struggling to meet the rapidly evolving needs of today’s businesses.”

Particularly troubling for Cere is data privacy. By building out its mainnet with consumer interoperability in mind, Cere believes it has found a solution to sharing customer data between businesses.