“When I’m looking for guidance in my life I always turn to a Dow 30 company,” comments Journal reader Robert Middleton. “P&G (Gillette) for my relationship with women. Goldman Sachs for child rearing. Chevron for a mid-life crisis. Walgreen’s for spiritual insights,” he adds.

Mr. Middleton is responding to a new advertisement from Procter & Gamble in which the corporate giant seems to be instructing its male customers to improve their behavior.

...