By Dan Merica, CNN

(CNN)-– In a hip, artsy, area of Houston, a hip, artsy pastor is taking an unorthodox approach to Lent.

Standing in front of his congregation at Ecclesia Church, a congregation he admits is different - more diverse, more urban - than many evangelical churches - Chris Seay encouraged them to do so something he said combines the ideas of sacrifice and devotion that mark the Lenten season, the 40-day lead up to Easter.

He asked them to get tattoos. Specifically, he asked congregants to get a tattoo corresponding with one of the Stations of the Cross, the collection of images that depict scenes in Jesus’ journey to his crucifixion.

“The tendency we have as Christians is to skip past Jesus’ suffering,” Seay said in an interview. “Not only do tattoos come with a bit of suffering, they are also an art form that has not fully been embraced.”

To help with the project, Seay enlisted Scott Erickson, artist-in-residence at his church. Erickson designed 10 distinct Stations of the Cross tattoos, leaving out four stations that Seay said changed in context when you are asking someone to get something permanently drawn on their body.

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The Stations of the Cross depict Jesus from his condemnation to the Resurrection.

The church is now displaying photographs of the tattoos in the church’s art gallery, in an exhibition called “Cruciformity: Stations on the Skin.”

Initially, Seay has hoped that enough people – 10– would sign up to fill each station of the cross. But his expectations were far exceeded.

Seay says that more than 50 people are now brandishing one of Erickson’s designs on their bodies.

Guadeloupe Rodriguez is among them. When Seay pitched the tattoo idea from the pulpit, Rodriguez’s wife squeezed his hand. “That is what you have been waiting for,” she said.

“I fell into some hard times in my past, hanging out with the wrong crowd … got into some pretty tough drugs,” said Rodriguez, who says he found Jesus at Ecclesia. “My aunt, though, on her deathbed, said to me, ‘You only have one God, one mom and one dad – you need to be straightening up for all three of them.”

Because of that experience, Rodriguez had the churches 10th station image, the resurrection, tattooed to his body. He felt that the two birds holding a suspended banner that read, “Rise Again,” perfectly fit his personal story.

“From the day my aunt said that to me, I relied on the Lord a lot to guide me in the right direction,” Rodriguez said. “I am where I am now because of God.”

Another member of Ecclesia, Joyce O’Connor, channeled her family when she was deciding what station of the cross to get tattooed onto her body. O’Connor, who has one biological child and two stepchildren, connected with the fourth station, Jesus meeting his mother.

“I am a mother and in just a minuscule way can relate to how Mary must have felt,” O’Conner said.

“The tattoo captured me and I love it,” she continued. “When I think of that image, I don’t feel tragedy or sadness because I know how the story ends and it makes me smile.”

This was O’Connor’s first “tat,” and she said this project has exemplified why she came to Ecclesia in the first place - acceptance, out-of-the-box thinking, diversity.

Margaret Feinberg, an evangelical Christian author, spoke at the gallery opening. She said she was taken by the “beautiful blend of art and flesh.”

“I remember standing in a small booth on an upper landing looking at everyone in the room,” Feinberg wrote in an e-mail. People “from every walk of life - exploring and celebrating this time of Lent - the scene took my breath away.”

According to Seay, such experiences deem the project a success. He admits to spending a lot of time dissuading individual congregants from getting tattoos after he announced the idea. People have to “know it is what they are supposed to do,” he said.

The design Seay choose for himself, the resurrection, which shows a tree growing from a coffin, like Rodriguez’s. On Seay’s tattoo, however, the initials of people he loves fill the tree’s leaves and his nickname for his grandfather – Papa – is carved into its stump.

Seay lost his grandfather, Robert Baldwin, last year. Baldwin had been a pastor in the Houston area for 60 years and Seay considered him his mentor. Though Seay still misses him desperately, the tattoo reminds him of a simple biblical message.

“Death,” he says, “comes from life.”

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