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Tomorrow morning (Tuesday the 24th), Dr. Riccardo Polosa will be announcing the results of an electronic cigarette study nearly 3 years in the making. The study looks at the cessation rate of hardcore smokers (those not planning to or wanting to quit) when given e-cigs.

Polosa is an avid supporter of electronic cigarettes that does research out of the University of Catania in Italy. The pilot study that Polosa performed before this found that after giving e-cigs to hardcore smokers, about half reduced their smoking by 50% or more, and another quarter had quit entirely within 6 months.

The results of Polosa’s study will be announced by Polosa himself at a press conference in Boston. Ecig Advanced staff will be there to cover the event and let you know the results as soon as we can.

The study involved some 300 hardcore smokers that had no plans or intention of quitting. Due to the particular population the study focuses on, the results will not be something directly comparable to cessation rate claims of conventional quitting methods. That doesn’t mean the information won’t be useful.

All said and done, most cessation method fail around 98% of the time. Though they may boast 9 to 12% rate at 6 months, the rates of relapse into smoking are extraordinarily high. The truth is, most smokers never stop wanting to smoke. Addiction is a powerful thing.

But if electronic cigarettes can help people that are satisfied and content to continue smoking, then they may well be the opportunity the world needs to well and truly kick the habit.

More to come soon.