Yuengling.jpg

(Courtesy Yuengling)

D.G. Yuengling Brewery has set a date for Massachusetts beer drinkers to crack open a cold one. Stores statewide will restock shelves with Yuengling this March.

Brewbound confirmed with Yuengling COO Dave Cassinellil that the beer will return to the Commonwealth this spring, and announced seven distributors.

ABI House of Quality.

Atlas Distributing, of Auburn.

Craft Brewers Guild, of Everett.

Girardi Distributors LLC, of Athol.

L. Knife & Son Inc., of Kingston.

Seaboard Products, of Danvers.

Williams Distributing Company, Inc., of Chicopee.

The Craft Brewer's Guild posted a photo on their Facebook page showcasing their excitement to distribute the brew.

Tim Smith, of Atlas Distributing, posted on Yuengling's Facebook page, "Congratulations on joining the team and we're proud as hell to have you."

"I think the brand will do terrific and [fit] extremely well in Massachusetts," Atlas Distributing President Joe Salois told Brewbound. "It's been long sought after by consumers."

The Pennsylvania brew is currently served and sold in 14 states, from Alabama to West Virginia. In the Northeast, New Jersey, New York, and Pennsylvania stock the beer.

In a 2010 Beer Nut column discussing the possibility of a Bay State comeback, George Lenker described the beer for the uninitiated:

The beer was sold in the Commonwealth until 1993. According to Boston Magazine, sales stopped because "the demand was too high for the products they were offering, and their out-of-state operations weren't large enough for them to keep stocking the shelves with their beers."

Yuengling chief operating officer David Casinelli told Banker & Tradesman they left the local market because demand "exploded, and we couldn't produce enough beer."