“Oh shut up and take my money!”

Aldi Special Buys are discount heaven, but what are the secrets behind how they work and how they pull in the bucks?

Aldi- The secrets behind those "Special Buys" 00:14:01

It’s the handbag set to be on every mum’s Christmas wish list this year and for $25, it’s a win-win for both parties.

With a stylish design and fabric, this clever ALDI tote features a hidden compartment containing a removable liquid pouch which you can fill with your favourite tipple then store in your bag and dispense whenever you fancy.

Genius right?

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This tote costs just $25 and is the perfect picnic companion. Image: Supplied.

But wait, there’s more

Not only does the bag have its own removable liquid pouch but there’s plenty of room for food and a rug, making the bag the perfect picnic companion.

The bag also comes in a range of other patterns and has already caught the attention of many eagle-eyed shoppers.

“This is a need,” one woman wrote in the Aldi Mums Facebook group.

“Oh shut up and take my money,” another wrote.

Mums are going crazy for this bag! Image: Supplied.

One for park play dates?

“How good would this be for movie nights!!!” suggested one more.

“The essential item for park playdates,” another wrote.

“THIS IS NOT A DRILL!! I repeat, NOT A DRILL!” enthused one more.

One more hinted heavily what they wanted for Christmas: “I revoke on the no Christmas gifts … the self-dispensing cooler bag is an essential.”

The bag goes on sale on December 21 as part of the Special Buys catalogue and shoppers are advised to arrive at the stores early to ensure they purchase one before they sell out.