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Seahawks quarterback Russell Wilson took a brutal hit to the head from Packers linebacker Clay Matthews after throwing an interception in the NFC Championship Game, and he looked like he might have suffered a concussion. But Wilson stayed in the game, and wasn’t limited in practice leading up to the Super Bowl.

Now Wilson says credit for healed his head goes to a product he invests in: Recovery Water.

In a lengthy profile in the latest issue of Rolling Stone, Wilson claims the water, which the company he’s working with sells for $3 a bottle, caused his brain to recover from what could have been a serious injury.

“I banged my head during the Packers game in the playoffs, and the next day I was fine,” Wilson said. “It was the water.”

Wilson insists that the Recovery Water “works well,” and that a teammate used the water to heal a knee injury. And if that makes Recovery Water sound more like a scam than a miracle cure, well, Wilson admits he can’t prove that it works.

“Well, we’re not saying we have real medical proof,” Wilson said.

Questions were raised about the Seahawks’ medical staff after Wilson was cleared to return following the hit from Matthews, especially considering that FOX sideline reporter Erin Andrews observed during the game that team doctors let him go back in the game after “They talked to him for all of two seconds.” That’s an alarming accusation of a medical staff failing to do its job, one that probably would have been a major story during Super Bowl week if not for the fact that the Deflategate story broke later the same day.

Wilson’s “Recovery Water” claims may now generate some attention, but likely not for the reasons Wilson would hope. Although Wilson is portraying himself as a big believer in the ability of his product to help people, the Rolling Stone article makes him sound more like a snake oil salesman.