Honey Butter chips selling for $50 a bag in the US

By Kim Chul-soo

Would you pay $50 for a bag of chips?

Some people would, apparently. South Korea’s latest obsession, the ever-evasive, reportedly delicious Honey Butter chips, are going for upwards of $50 a bag on eBay and Korean American community boards alike.

Currently, one eBay auction has 26 bids made for two 120-gram bags of chips for $103.50 as of time of writing, with three days left on the clock.

On a Los Angeles-based online community for Korean sellers and buyers, five bags of chips sold for $50 each; on eBay, 12 bags of Honey Butter chips sold for $56.75 for three from Nov. 23 to Dec. 3.

In Korea, where Haitai-produced Honey Butter chips have become notoriously difficult to find thanks to its meteoric rise in popularity, the price of one 60-gram bag is about $1.50.