Market Overview:

The global fruit juice market reached a volume of 46.3 Billion Litres in 2019, registering a CAGR of 1.8% during 2014-2019. The market is expected to witness stable growth during the next five years. Fruit juice refers to a non-fermented beverage which is obtained by mechanically squeezing or macerating fruits. Different types of fruit juice offer varied health benefits, for instance, avocado juice boosts natural energy in the body; watermelon juice keeps the body hydrated and improves metabolism; papaya juice caters healthy digestion; lemon juice fights viral infections, and pineapple juice reduces cholesterol levels. This, coupled with the refreshing taste and longer shelf-life of fruit juice, makes it one of the most widely consumed beverages across the globe.

Global Fruit Juice Market Trends:

The consumption of soft drinks, such as colas and flavored sodas, is reducing globally as they have high sugar content, artificial coloring, phosphoric acid, artificial sweeteners, and caffeine which can cause negative effects on the human body. Owing to this, a large number of consumers are shifting from carbonated drinks towards natural fruit juices.

Changing lifestyles and altering eating patterns of the consumers have resulted in an increased intake of affordable, healthy and quick sources of nutrition like packaged fruit juices, thereby catalyzing the growth of the market.

In order to expand the consumer-base, manufacturers are introducing a wide array of flavors, and producing preservative-free and sugar-free fruit juices. In addition to this, growth in the food and beverage industry is boosting the overall demand for fruit juices worldwide.

Earlier, a number of players were hesitant to sell their products in the emerging countries due to the lack of infrastructure and storage facilities. Nonetheless, with a rise in the number of organized retail outlets, several players are now willing to invest in these markets which is expected to bolster the growth of the fruit juice industry.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global fruit juice market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, product type, flavor, and distribution channel.



Breakup by Product Type:

On the basis of type, the global fruit juice market is segregated as 100% fruit juice, nectars, juice drinks, concentrates, powdered juice and others. Currently, juice drinks account for the majority of the market share, representing the most popular product type. Juice drinks contain several vitamins, flavors and anti-oxidants owing to which they are preferred by the consumers.

Breakup by Flavor:

Based on flavors, the market is classified as orange, apple, mango, mixed fruit and others. Amongst these, orange fruit juice holds the majority of the market share as it is rich in vitamin A, vitamin C, calcium and iron.

Breakup by Distribution Channel:

On the basis of distribution channels, supermarkets and hypermarkets represent the largest segment as they offer easy access to a wide variety of fruit juices depending on different brands, types and flavors. Supermarkets and hypermarkets are followed by convenience stores, specialty food stores, online retail and others.

Regional Insights:

On a geographical front, Europe enjoys the leading position in the global fruit juice market. The fast-paced modern lifestyle and high-income levels of the consumers in the region have led to a rise in the demand for on-the-go fruit juices. Europe is followed by North America, Asia Pacific, Latin America, and Middle East and Africa.

Competitive Landscape:

The market is highly fragmented in nature with the presence of several small and large manufacturers who are competing against each other in terms of prices and quality. Some of the leading key players include:

The Coca-Cola Company

Pepsico, Inc.

China Huiyuan Juice Group Limited

WILD Flavors, Inc.



This report provides a deep insight into the global fruit juice industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a fruit juice manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the fruit juice industry in any manner.

Key Questions Answered in This Report:

1. What is the impact of COVID-19 on the global fruit juice market? Due to the spread of the coronavirus disease (COVID-19), there is a rise in the consumption of immunity-boosting products, such as fruit beverages. However, disturbances in supply chains are hampering the market growth.

2. What was the global fruit juice market size in 2019? The global fruit juice market reached a volume of 46.3 Billion Liters in 2019.

3. What will be the fruit juice market outlook during the forecast period (2020-2025)? According to the estimates by IMARC Group, the global fruit juice market will exhibit stable growth during the next five years.

4. What are the global fruit juice market drivers? Rising health consciousness among individuals is increasing the consumption of healthy and quick sources of nutrition, such as packaged fruit juices. This represents one of the key factors impelling the market growth.

5. What are the major trends in the global fruit juice market? Several manufacturers are offering preservative- and sugar-free and innovative product variants, which is acting as a significant trend in the market.

6. What is the global fruit juice market breakup by type? On the basis of type, the market has been segregated into 100% fruit juice, nectars, juice drinks, concentrates, powdered juice and others.

7. What is the global fruit juice market breakup by flavor? Based on the flavor, the market has been classified into orange, apple, mango, mixed fruit and others.

8. What is the global fruit juice market breakup by distribution channel? The market has been analyzed on the basis of the distribution channel into supermarkets and hypermarkets, convenience stores, specialty food stores, online retail, and others.