Fresh news from #CIAMOC: @sonicdrivein's VP of R&D, Scott Uehlein, announced that they will become the first QSR to market test a blended burger (mushroom/beef)! Here he discusses the innovation process and getting the buy in from marketing and leadership based on a great tasting product with a lot of flavor. Sonic is hoping to launch nationally in the next 6 months! #CIAMOC #menusofchange #sonicslinger #blendedburger #qsrnews

A post shared by CSSI Marketing + Culinary (@trendchef) on Jun 21, 2017 at 2:36pm PDT