As tech brands go to war on Amazon Prime Day, Oculus has emerged triumphant over HTC in terms of value. The Vive, usually on sale for $800 has been reduced by a meager $100 to $700. Meanwhile, the Rift and Touch bundle -- already on a limited-time offer for $400/£400 -- now comes with a Prime Day perk of a $100 Amazon gift card (which makes it such a good deal it's currently out of stock). If you regularly drop a lot of dollar at Amazon, this essentially brings the price of the bundle down to $300, which is less than half the price of HTC's offering.