Music streaming service Spotify's CEO Daniel Ek confirmed in an investor day presentation that the company is planning to launch in India. However, he didn't mention any timeline around the launch.

Killer Features had earlier reported exclusively that Spotify had opened an office in Mumbai. Later Spotify's IPO prospectus confirmed that the company indeed own a property in the country.

“We’re working on launching in some of the biggest markets in the world: places like India, Russia and Africa,” Ek said.

Adding the that Cheif Marketing Officer Seth Farman said that in many countries where the service hasn't been launched the people are aware of the brand. “In India, aided awareness of Spotify is 36%,” he said.

These are the positive signs hinting towards the much-awaited launch in India. The country already has a bunch of Indian players namely Saavn, Gaana, Hungama, Airtel Wynk, Jio Music and more.

Additionally, the international players have started recognising India as a market. Apple Music had entered the India market with its global launch in 2015 while Google Play Music launched last year. Very recently, Amazon Prime Music also made its entry into the Indian market. It is offering free services to the customers who have purchased Amazon Prime membership.

Spotify is the world's most popular music streaming service with more than 71 million paid subscribers. It also offers ad-supported listening to its users. Apple music has reached the milestone of 38 million paid subscribers as mentioned by the company executive Eddie Cue a few days earlier.

It would be really interesting to see how Spotify prices its services. The competitors have shelved down their pricing for the country as compared to their pricing in the US.