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Autumn Sundays at my house are often spent muttering obscenities and shaking my fist at the television.

I take part in a couple of fantasy football leagues with other journalists, which means I get far too invested in the fortunes of mediocre tight ends who otherwise offer nothing to my daily well-being.

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Amid my episodes of rage last Sunday, I was surprised to see an image of Premier Rachel Notley appear on the screen during a break in the game.

“The NDP are punishing Alberta’s families to pay for their out-of-control spending,” the commercial told me.

The ad, professionally produced, seemed like it could have easily come from the studios of the United Conservative Party. In fact, it was the work of a new political action committee (PAC) called Shaping Alberta’s Future.

Besides its foray into television, the group also has a handful of radio ads in circulation along with roadside billboards in Edmonton, Calgary and Lethbridge.