Thread 1:From https://twitter.com/BrendanEich/status/932020295384178688 "From me to you (I'm still bound by non-disclosure agreements with Mozilla), when we started the first Google/Firefox search deal in 2004, it was a better world. Pre-Doubleclick/YouTube Google, for one. Pre-programmatic ad tech too. Important not to equate threat from then to now."From https://twitter.com/yuhong2/status/932456215048724481 "There is a reason why I asked about your meeting with Google founders in 2005 around the time they acquired Urchin."From https://twitter.com/yuhong2/status/932463189547278337 "I mean, did you care about Google Analytics back then?"From https://twitter.com/BrendanEich/status/932463682822422528 "No, it was not tied into search ads or anything like what doubleclick brought to the table. We've been over this. That was a different era. Maybe you saw farther than I did -- if so, good for you!"From https://twitter.com/yuhong2/status/932463850237997056 "And do you think it is the founder's fault?"From https://twitter.com/yuhong2/status/932470729144020992 "AFAIK they were against popup ads in the early days."From https://twitter.com/BrendanEich/status/932473969625595904 "A friend said in 2003 that Sergey declared G would not acquire display ads & arb. Search vs. Display as that would be “evil”. But going public in 2004 inevitably meant growth, arb-opptys, monopoly power. Capitalism 101, I said recently.Could search-only G have become a utility?"From https://twitter.com/yuhong2/status/932474138450542592 "Yea, part o the problem is that it took VC funding so it had to IPO or sell to exit."From https://twitter.com/yuhong2/status/932475230748008448 "I said before that VC might not quite be debt, but it is close enough for this discussion."Thread 2:From https://twitter.com/jwajsberg/status/932746958703349761 "Totally agree. I don't get why we don't do that now, in this time where we want to take risks again. Note we enabled tp by default in Firefox os..."From https://twitter.com/andreasgal/status/932757853504339968 "Yup. I was able to sneak that past management"From https://twitter.com/yuhong2/status/932760376294359040 "I wonder if you ever talked to Larry/Sergey."From https://twitter.com/BrendanEich/status/932761563617837057 "He didn’t - will you give it a rest?! It wasn’t that explicit back in day, and more recently it was Sundar’s people not Sergey or Larry!"From https://twitter.com/yuhong2/status/932761950848557057 "I wonder what the discussion would be like if they did."Thread 3:From https://twitter.com/yuhong2/status/932747119009546240 "Thinking about it, the Firefox/Google search deal was probably before or during the IPO and they were VC funded before that, right?"From https://twitter.com/BrendanEich/status/932747375986163712 "It was pre-IPO. They were definitely thinking about that but they were also naive. Both founders said things like "we can defy public markets and take losses doing what is right". Lol."From https://twitter.com/yuhong2/status/932747653963702273 "I am mainly talking about where the funding came from though."From https://twitter.com/BrendanEich/status/932747825833680897 "It's not a simple Newtonian-physics (or fake economics based on same) problem."From https://twitter.com/yuhong2/status/932747980272103424 "Yea, part of the problem is how the current debt based economy works in the first place."A few more:From https://twitter.com/yuhong2/status/933611862268174336 "Thinking about it, if Google showed no growth, it is not the end of the world but things like stock options would worth less, right?"From https://twitter.com/yuhong2/status/934647951518920705 "It probably doesn't help that things like storage costs scale with the size of the index not the number of searches per day or the like."From https://twitter.com/yuhong2/status/934655735366959104 "Imagine the search revenue don't grow but the size of the search index still grows."From https://twitter.com/yuhong2/status/934656082214993923 "Though per-GB storage cost is cheaper today than it was last decade."