"Having them sell the first Model 3 cars to employees — as Musk said he will — makes sense for production monitoring purposes, to get fast feedback, and fix problems that might arise," Holt said. "Putting early adopters of the first Tesla S and X models second in line also makes sense, because these are the supporters who helped get the company off the ground. But after that, the West Coast-centric strategy seems patently unfair to folks like me and the other 500 people who stood in line here on March 31, 2016, to put down a $1,000 deposit. … It's either arbitrary, or there's some backstory."