Okay peeps, here’s an answer to the question that most of us have been seeking for more than half of our lives (specifically those who are in their 20s). Correct me if I am wrong, but haven’t we all watched Amitabh Bachchan’s most popular film Sooryavansham more than once.

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And how can we forget those memes and trolls that call out Set Max for airing Sooryavansham all the time. IPL over? It’s Sooryavansham time. Want a break from those regional dubbed movies, voila – watch Sooryavansham etc.

It’s like a long-standing love affair between Set Max and Amitabh Bachchan’s Sooryavansham. It’s like this movie acts as the turning point in the lives of all the staff that works in Set Max. Their desktops/laptops wallpapers would be movie stills from Sooryavansham and their definition of chilling would be enacting various scenes from the film. Okay, I’ll stop now, I know you get the drill.

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Love it or hate it, I am pretty sure most of the cinema lovers would know the film by heart. In fact, just a few days back, me and one of my colleagues out of nowhere started discussing it’s popular song - Kore Kore Sapne Mere and trust me when I say this that both of us and I mean BOTH of us remembered the entire lyrics of the song. Such is the charm of this film. *sigh*

Now most of us have been looking for an answer to this question – Why? Why hasn’t Set Max gotten over this film even after 17 years?

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So, here’s the answer you guys.

According to a quora thread, an employee of Sony Max's had claimed that the channel has purchased the rights for n number of years which obviously means that the film will be telecasted for those set number of years.

Looks like we are not going to get any respite from the film, if you ask me! *sigh*

Check out the reaction of the Twitterati:

Dear @SrBachchan sir do you know when @SonyTV @setmaxtv gonna stop showing suryavansham movie? — Ramesh Ojha (@imrameshojha) December 17, 2016

Yes We Want Ban on suryavansham

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DANGAL MOST WATCHED TRAILER pic.twitter.com/x7k1bIwRGi — Aamir Khan (@Mush_AK) December 2, 2016

Maggi ban kiya 😒

Notes ban kiya 😒😒

Bhai zara wo Suryavansham ka kuch to karo ab 😈@darshanetnow — Raunak (@RaunakBhaiya) November 27, 2016

With this #demonetization, there's strict need for some channels to implement de-movie-tization. Set max and suryavansham are inseparable 😂 pic.twitter.com/8BXDnK9Lz2 — Naresh Gaur (@nareshgaur11) November 19, 2016

Sony Max went a step further and made a sequel of itself Sony Max 2 just to air Suryavansham regularly. :D https://t.co/RR1zAqtWis — Vikas Agarwal (@VikasAgarwalll) November 17, 2016

UPDATE: Meanwhile, Sony Max reached out to us and revealed that Ms. Sharma's quote is not legit and lacks authenticity. Well, looks like this is another 'Why did Kattappa kill Baahubali?' question! The only difference is that at least the latter will unfold once the second part of Rajamouli's magnum opus hits the silver screen.