Story highlights Company CEO: Anti-stabbing material slid down inside reporter's jacket

Reporter tweets that he is OK

Anti-stabbing vest, a response to knife attacks on Israeli civilians, to go on sale soon

(CNN) If an Israeli company hoped that participating in a TV news report on its new anti-stabbing vests would bolster sales, the idea might have backfired -- when the reporter, in fact, got stabbed.

In response to a wave of stabbings in Israel, FMS Enterprises -- which normally manufactures bulletproof material -- developed what it calls a stab-proof vest.

Eitam Lachover, a reporter for Israel's Channel 1, was doing a story on the vest and decided to put the anti-stabbing material to the test. Personally.

רגע לפני, עוד היו חיוכים.. התמונות המלאות מבדיקת אפוד המגן, ועם איתם לחובר באולפן - הערב במבט עם @millermerav . pic.twitter.com/SWWo6Yyz7Q — הערוץ הראשון (@Channel1Iba) January 6, 2016

He cut open his jacket and put the anti-stabbing material inside, and had an FMS Enterprises employee try to stab him.

Lachover's back was pierced by the knife, though not deeply.

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