In the wake of the alleged deal between Flipkart and Airtel for a new program called Airtel Zero, which offers free access to Flipkart's mobile app, it appears consumers have started retaliating against the e-tailer.

After the deal, which goes against the idea of net neutrality, users have started rating the Flipkart app on Android '1 star'.

A number of users have given the app poor reviews on the basis of the net neutrality debate. Many have used the header - Net Neutrality matters.

"I am not buying from you due to your stance on net neutrality. A major part of the charm of the internet is that it is free unregulated and open to everyone. The zero plans pose threat and violates the privacy. You becoming a multi billion company riding on the boon of the net and you yourselves support something which threatens its free existence. Expected better from you Flipkart. Uninstalling the app and Moving to Amazon," writes Gunjan Vora in a review on the Google Play Store.

Another user, Jugal Mistry wrote, "Both Flipkart & Airtel seem to be racing towards the title of the company who screws the most with their customers. Uninstalling for this reason."

These are just a few examples of user outrage, you can read the full lowdown on the outrage caused by the net neutrality issue by logging in to the Google Play Store and see the newest reviews on the Flipkart app.

Also Read: Airtel breaks net neutrality, with some help from Flipkart

Also Read: 13 stupid arguments made by TRAI in net neutrality paper