As with any most companies that have a token in the blockchain industry, listing on exchanges is a strategy and major milestone for the company itself. As of this writing, there are currently over 500 exchanges on the market today. Both decentralized (which creates fragmentation) and centralized (which creates central control). Many of these exchanges suffer from low volume and little exposure; leading to approximately 10% being credible and viable options to consider for listing.

As we approach this milestone for our company, we wanted to share our exchange listing strategy and overall experience with you. One that also includes transparency to the negative side of the industry (with high listing fees) as well as our progress to-date.

Exchange listing processes aren’t easy or trivial. Decentralized exchanges are not decentralized in this process, as they have a governing body that controls listings. Meanwhile, nearly all exchanges have a listing process and require a fee. Our target has been to list on exchange the last week of May. As a result, there’s been quite of bit of work leading up to this period in preparation to support these plans.

At Coinvest, we retain high standards for our company and the partners we associate our brand with.

Birds of a feather, flock together.

True to this quote, you are often perceived by the company you keep. With that, Coinvest aspires to only partner with companies that align with the same values, integrity, and goals. A standard that we have instilled internally with our corporate culture and externally with our current partners. A standard that quickly eliminated 95% of the exchanges from our targeted list.

As we developed our strategy months ago, we focused on the following factors to aid us in our decision:

Volume / Liquidity

Cost

Popularity

Reputation

Decentralization / Centralization

Professionalism

Additionally, most all exchanges requested large extravagant listing fees. We do not agree with this approach as it is the companies that drive volume, new users, and trade revenue to the exchanges. Like TV Networks, it’s the shows and programming that make the network, not the network itself. With that, we feel compelled to be transparent about the fees we have been quoted so that our community is aware of one of the inputs that influence our decisions. Below are just a few examples that we can share due to NDA (although the range includes $0 to $1M+):

IDEX — Free

DDEX — Free

Blockbid — Free

Mercatox — $9,350

Sistemkoin — $9,350

Exrates — $14,025

BTC-Alpha — $23,842.5

Latoken — $25,000

IDAX — $56,100

TOPBTC — $ 65,450

Cryptopia — $110,000

Bit-Z — $800,000

Please note that fees are in USD and based upon prices at current crypto levels ($7,500 per BTC). Some include and excluded allocations of our own tokens — one company, not to be named is know to require $500,000 USD worth of your own token in addition to the listing fee. Through our weighted analysis and overall efforts, we quickly discovered that many exchanges did not fare well in meeting our overall criteria and eliminated more from our list of potential partners.

Strategy

Through a combination of our analysis, community feedback, and future plans, we landed on a strategy to launch on two exchanges. One exchange that is decentralized, one that is centralized, and both that support our priorities as mentioned above. Listing on more than two at this stage (especially low volume exchanges) runs the risk of extreme price volatility. Both of these exchanges are reputable, credible, and have strong volume to provide liquidity to our desired investors.

We hope that this sheds light to our experience, listing strategy, and the drivers that influenced our decision. We will be making an announcement on these partnerships in the near future, alongside additional updates that reinforce these decisions. Please continue to stay tuned for more updates.

For more information, please visit our website. Should you have any questions, please reach out to us on our Discord.