Google has announced that from Chrome 64, autoplay will be allowed when the media won’t play sound, or the user has indicated an interest in the media.

Google engineer Mounir Lamouri said apart from concerns that autoplay videos can use data and consume power, they also make unwanted noise while browsing.

To address this, Chrome will make autoplay more consistent with user expectations and will give users more control over audio.

Chrome 64 will not allow autoplay with sound, which will be applied to desktop and mobile browsers.

“This will allow autoplay to occur when users want media to play, and respect users’ wishes when they don’t,” said Lamouri.

Before this is implemented in Chrome 64, Chrome 63 will add a user option to completely disable audio for individual sites.

The site-muting option will persist between browsing sessions, allowing users to customise where audio will play.