Or perhaps you're more old school classic and bow down to the teachings of Joseph Campbell or his bastardized wanna-be cousin Christopher Vogler.

Regardless of what school you follow, they are all full of crap.



All these gurus attempt to provide a framework in which to write compelling stories that resonate with the audience. And we all want a script that resonates with the audience, right?

So it boggles my mind to see all these wizards of structure totally miss the boat on something so painfully obvious.

Sex.

We all know that sex sells, right? And we all try to put at least a bit of it into our scripts to give it that extra oomph.

Structure should not only take into account, but also meet the basic needs of, your target market.



Let's take a movie aimed at 18 to 24 year old males for example. Men of that age think of sex an average of eight times an hour. If you don't work with this information, you risk having your target market miss a major plot turn because they are briefly distracted by thoughts of the girl three rows down naked.



How do you avoid this? Easy. Control the animal instinct. Open with a hint of sex to reset the male internal sexual fantasy clock, then keep giving it to them again every eight minutes, and they'll naturally get into the rhythm of your script. This meets their needs and hits them on a psychological level, so every male in the audience will feel deeply in tune with the story.

But every eight minutes? That's a lot of sex. Especially if your movie is an all male cast and none of the actors have decent cleavage. Relax. It doesn't have to be actual sex. Remember, you're hitting them on a deeper, subconscious level, so go with something phallic - guns, explosions, tunnels, pencil sharpeners, linoleum floors (remember, we're talking men just out of adolescence here, so pretty much anything is phallic at that age.)

Or forget subtlety altogether and go for out and out in-your-face sex. Why do you think so many movies have at least one scene set in a strip club? Move that touching and powerful classroom student/teacher bonding scene to a peeler bar if it falls on that ten minute mark. Same goes for that tear jerking mother/daughter right-of-passage first period scene. What's that you say? A strip club doesn't quite work with your story? You're the writer, damn it. Make it work!

But what if you're writing a family movie? These rules don't apply, do they?



Of course they do! But you'll have to get the low down on how-to from someone at Disney, because they are the undisputed masters in that area.

But what about the female demographic? Don't we need to take them into account?

No, we really don't.







hysterical image by sea turtle