School of Psychotherapy and Psychology



Regent’s University London





PROJECT TITLE



Can you see it? A look into representation in mobile dating apps advertising



INVESTIGATOR



Mariah Ceccantini



INVITATION



You are being asked to take part in a research study on representation in mobile dating apps advertising. The aim of this research is to look into how represented certain minorities feel as a group in advertising and if this affects the effectiveness of the marketing campaigns.



The principal researcher is Mariah Ceccantini, MSc Marketing Psychology student at Regents University, London. This study is supervised by Dr Marina Rachitskiy and Dr Felix de Beaumont, professors at Regents University. This study has been approved by the Psychology Research Ethics Committee.



WHAT WILL HAPPEN



In this study, you will be asked to answer a questionnaire regarding your sexual identity and levels of attraction to both sexes. Then you will proceed to watch a video advertisement for a mobile dating app, then answer two other questionnaires regarding your feelings and reactions about it. Finally, you will be asked to share details such as age, gender and ethnicity. The debriefing sheet will be provided at the end of the study.



TIME COMMITMENT



The study typically takes 15 minutes



PARTICIPANTS’ RIGHTS



Participation in this research study is completely voluntary. Even after you agree to participate and begin the study, you are still free to withdraw at any time and without having to give a reason.



BENEFITS AND RISKS/DISCOMFORT



There are no known benefits or risks for you in this study.



COST, REIMBURSEMENT AND COMPENSATION



Your participation in this study is voluntary. You will receive no remuneration in return for your participation.



CONFIDENTIALITY/ANONYMITY



The data we collect do not contain any personal information about you except any data you provide about your sexual identity. No one will link the data you provided to the identifying information you supplied. If published, participants will be completely anonymous.



FOR FURTHER INFORMATION



Dr Marina Rachitskiy will be glad to answer your questions about this study at any time. You may contact her at rachitskiym@regents.ac.uk



If you would like to find out about the final results of this study, you should can contact Mariah Ceccantini, at S17002632@regents.ac.uk, after the dissertation is submitted at the 21st of September.



