Optus Internet Pty Limited has paid penalties totalling $51,000 following the issue of five infringement notices by the Australian Competition and Consumer Commission. The ACCC has also accepted an enforceable undertaking from Optus.

The ACCC issued the infringement notices because it had reasonable grounds to believe that Optus had made false or misleading representations in relation to the data transfer rates (or ‘speeds’) offered on its existing cable broadband plans.

Between January 2015 and August 2015, Optus used the term ‘NBN-like speeds’ in advertising both its cable broadband service and particular cable broadband plans. The representations were made on websites, billboards and shopping centre posters, as well as in catalogues and flyers.

The ACCC was concerned that that Optus’ use of the term ‘NBN-like speeds’ represented that the advertised cable broadband plans provided speeds comparable to the speeds available on the National Broadband Network (NBN) plans, when that was not the case for the plans Optus advertised.

The cable broadband plans advertised by Optus only offered download/upload speeds of 30/2 megabits per second (Mbps) for the advertised price. A wider range of broadband plans are available on the NBN, including plans that offer faster download/upload speeds of 50/20 and 100/40 Mbps.

For an additional price not disclosed in the relevant advertisements, consumers could acquire from Optus a faster cable broadband plan that offered download/upload speeds of 100/2 Mbps. However, the upload speeds available on this plan are not equivalent to the faster upload speeds available on NBN plans.

“As consumers migrate to the NBN, the ACCC’s action in this matter is a timely reminder to broadband internet providers that they must not misrepresent the performance of the services they are selling,” ACCC Chairman Rod Sims said.

“While businesses may use comparative advertising to promote the superiority of their products over those of competitors, this advertising must be accurate and businesses should be able to substantiate these claims.”

“The ACCC reminds broadband internet providers that they must ensure their advertising and product offers to consumers clearly and accurately represent the download and upload speeds they can expect to achieve. The ACCC will continue to closely monitor the market for false or misleading claims about internet performance and will not hesitate to take appropriate enforcement action if necessary,” Mr Sims said.

As part of the court enforceable undertaking provided to the ACCC, Optus has acknowledged that its conduct may have contravened the Australian Consumer Law (ACL), and agreed:

not to use the term ‘NBN-like speeds’ in the promotion of its cable broadband internet service unless that service offers speeds that are comparable to the speeds available on NBN plans

to allow customers who acquired from Optus a cable broadband internet service during the advertising period to cancel their contract at no cost and refund to them any start-up fee they paid to acquire the service

to arrange for an independent third party to review its trade practices compliance program and implement any changes which are recommended.

The ACCC can issue infringement notices where it has reasonable grounds to believe a person has contravened certain consumer protection provisions of the ACL. The payment of an infringement notice is not an admission of a contravention of the ACL however in this case Optus has admitted in its undertaking to the ACCC that it may have contravened the ACL.

A copy of the undertaking is available at: Optus Internet Pty Limited