They each test out their new

A beer company has found the perfect way to reward rugby players who have lost teeth while giving everything for their sport – by providing them with bottle-opening tooth implants.

Salta Beer got together with Ogilvy Argentina to mastermind the incredible commercial, which features three rugby players having the implant installed before they each put it to the test.

Salta Beer said: ‘We decided to give rugby players back the teeth they had lost in battle.

Rugby player Johnathan Batiga demonstrated his new tooth implant by opening a bottle of beer

Graphic surgery shows the procedure taking place before the rugby players receive their implants

‘But we weren’t going to give them a simple tooth back, we developed a unique dental implant; a specially designed tooth to open beer.’

Featured in the advert is dental surgeon Dr Sebastian Juri, who explains the procedure and describes what the implant tooth will be able to do.

He says: ‘We are incorporating a unique innovation here. A new functionality is added to the chewing function of the premolars: the beer opener.

‘Our piece is ready as a tooth implant, and the patient can also use it as a bottle opener.’ He then proceeds to demonstrate with a bottle cap.

Following this the three rugby players Johnathan Batiga, Pablo Kwiczor, Uriel Santiago take the dental hot seat and after they explain how they each lost their tooth, the procedure begins.

Salta Beer said that they wanted to give the rugby players back the teeth they had lost in battle

Dr Sebastian Juri explains the procedure and demonstartes what the implant tooth will be able to do

The commercial then shows the initial, rather graphic, surgery taking place before fast-forwarding two months and showing the rugby players receiving their implants.

Once screwed in place the doctor hands a beer bottle to Batiga who places it in his mouth and cracks it open with ease – he smiles in delight.

The video then shows the three men testing out their new implants for the camera before shots of them impressing their mates at the pub.

The advert concludes: ‘We gave them some much more than a simple tooth back, we made them want to smile again.’

Salta Beer has built somewhat of a recent reputation for producing brilliant adverts.

Salta Beer has built a reputation for producing brilliant adverts and have another rugby inspired one that features a vending machine

A previous commercial – which is again Rugby inspired to coincide with the people of Salta’s love for the sport – features a Rugbeer machine.

In the advert people can be seen putting their money into what looks like a vending machine before charging it from the side.

A power metre then decides whether they have tackled the machine hard enough before dispensing a beer.

According to the advert, beer sales went up by 25% in the bars that featured the dispenser because for rugby players ‘it’s better to tackle for a beer’.

The advert says that the new tooth implants gave the three rugby players their smiles back