The barriers to entry for the industry are comparatively low. The main issue faced by prospective operators is securing the capital investment needed to buy or establish new store. Capital prices are often high relative to fitting out the shop; installing a commercial kitchen which is the costliest task for any operator. However, leasing of both shops and equipment will considerably lower initial capital outlay costs. Operators committed with major franchise businesses are required to pay royalty fees of up to 8% of annual revenue, together with an extra advertising levy of between 1% and 4% of revenue. There is also significant dominance of players within the franchised fast-food section, with major players estimated to account for a major share of total industry revenue.