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Today in the tech world's warped view of gender "norms": The cloud-based e-mail service SendGrid just fired Adria Richards, apparently for speaking out about sexual harassment after hackers made it clear they didn't approve of her complaining.

Effective immediately, @adriarichards has been terminated from @sendgrid. For more details, please see ow.ly/jhW0y — SendGrid (@SendGrid) March 21, 2013

The termination apparently came as the result of an unknown group of people — presumably men — who descended on the SendGrid website following an incident in which Richards, a (former) developer relations "evangelist," called out a man who made what she deemed sexist remarks during a presentation at PyCon, a conference for Python coders. She sent out the following tweet in addition to a post she wrote on her personal site.

Not cool.Jokes about forking repo's in a sexual way and "big" dongles.Right behind me #pycon twitter.com/adriarichards/… — Adria Richards (@adriarichards) March 17, 2013

One of the men in that photo ended up getting fired for his "dongle" joke. Though, he claims, "the sexual context was applied by Adria," with regards to the "forking" jab. Since a certain type Internet crowd hates the idea of losing anonymity at the expense of sexist remarks — creepshots, anyone? — hackers shut down her employer's website. As a result and for similar reasons, SendGrid started losing some customers, like one person who tweeted: "Canceled my accout with @ sendgrid today. I cannot do business with someone who supports a woman who gets a father fired over a joke # freedom." In addition, Richards also received a barrage of threats on Twitter. All of that seems to have resulted in the termination of Richards.

SendGrid says it will release more information on the decision today. Perhaps it "terminated" Richards's employment for other reasons. But it sure looks like she got fired because SendGrid was losing too much credibility in the very male-heavy developer community, which: Ugh. VentureBeat's John Kostler justifies SendGrid's move, saying: "There is legitimate concern over the public outing of a developer for what even by Richards’ account are fairly innocuous jokes." Except, well, she didn't appear to "out him" so much as he outed himself by saying inappropriate things out loud and at a very public event. Perhaps he didn't deserve to get fired for those remarks, but that's up to his employer. Richards merely pointed out to a larger audience what this guy said in public.