Lexus has revealed that its new NX crossover will arrive in the UK in October, and prices are expected to start at around £30,000 – putting it in close contention with its Audi Q5 and BMW X3 rivals. But the NX will certainly stand out with its looks and its powertrain.

The company gave us an idea of what to expect from the newcomer with the striking, angular LF-NX concept at September’s Frankfurt Motor Show. Every element of the design caused a stir, from the giant spindle grille and split headlights up front to the muscular flanks and deep slashes running down from the tail-lamps at the rear.

Our exclusive image shows how the final production model will embrace the concept’s controversial look. And while the styling won’t be to everyone’s taste, it’s further proof of Lexus’ sharp design language, first seen on the latest IS.

• Lexus IS review

The oversized spindle grille remains, ensuring that the car is still instantly recognisable as part of the Lexus family. But the lights have been toned down, and now resemble those of the new Jeep Cherokee. The flared wheelarches and rippled bodywork along each flank remain, although the production NX’s wheelbase is a little longer than the concept’s to ensure there’s plenty of space for occupants, front and rear.