We have more proof today that Dodge is the coolest car company. EVER. Dodge President Tim Kuniskis has made the unprecedented move of incentivizing dealers to actually cut deals with Demon customers—not overcharge them. The plan is genius, as you'll read below. In a nutshell, the order process for Demons will require a signed and notarized sales document showing the final negotiated price. That form is submitted to an official Demon "concierge" desk, from which orders are processed. Those orders showing the lowest transaction price are filled first with the lowest VIN numbers, followed by MSRP orders.

Contracted orders with added mark-up will be the last ones built, and have the highest serial numbers. Since every Demon is custom built (each has a personalized, serialized owner plaque on the dashboard) none can theoretically be built for dealer inventory, making it even more unlikely that dealers will gouge customers. Here's the text of today's press release from Dodge:

The limited-production, 840-horsepower Dodge Challenger SRT Demon—the fastest quarter-mile production car ever—is due to start arriving in dealerships this fall. Today, Dodge is announcing just how it will allocate these rare beasts to its dealer body.

"We learned a lot when we launched the wildly popular SRT Hellcats," said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and FIAT—FCA North America. "We've taken that information and created an allocation plan that is clear and concise, builds on Demon's position as the Dodge//SRT halo and makes it easy for our customers to understand how they can put a Demon into their garage and, ultimately, out on the drag strip."

See all 5 photos The 2018 Dodge Demon features the most powerful production car engine ever: the 808hp supercharged "Demon" Hemi. For $1 extra, you can get the Demon crate, which includes a recalibrated PCM with an optional 100-octane tune for 840 hp.

The Dodge Challenger SRT Demon is the first-ever production car to do a front-wheel lift, as certified by Guinness World Records, and it's the world's fastest quarter-mile production car with an elapsed time (ET) of 9.65 seconds at 140 miles per hour (mph), as certified by National Hot Rod Association (NHRA). It also registers the highest g-force (1.8 g) ever recorded at launch in a production car.

"The 2018 Dodge Challenger Demon represents the best of what Dodge//SRT stands for performance capabilities that are second to none, iconic styling and a heritage built on pushing the boundaries of what is possible at a price that is attainable," Kuniskis added. "We know some dealers may be tempted to sell to the highest bidder, but we are encouraging them to leverage the Demon as a halo for both the brand and their dealership, to bring customers into their showrooms and see everything we have to offer."

See all 5 photos For your extra dollar, you'll get the Demon race crate, which features these customized goodies, designed to deliver the advertised 9-second timeslips. We guess the take rate on this option will be near 100 percent!

The 2018 Dodge Challenger SRT Demon allocation plan is consistent with that philosophy. Here is how Demon will be allocated to dealers:

To be eligible to order a Challenger SRT Demon, dealers must have sold more than one SRT Hellcat in the last 12 months

Dealer allocation will be based on 60 percent SRT Hellcat and 40 percent Charger and Challenger sales performance

Dealers can only order as many Demons as they are allocated

Demons sold at or below MSRP will receive priority scheduling resulting in lower serial numbers

Demons sold for a price that exceeds MSRP will be produced after priority production is completed

Dodge is also creating a new Demon Concierge hotline (800-998-1110) to provide direct communication for customers and dealers. A new website will also allow them to track their orders at www.dodge.com.

See all 5 photos This is the personalized name plaque that comes on the Demon crate. Unless dealers are psychic, they won't know the name of the car's eventual owner. This makes it hard to add dealer mark-up since buyers will want their name here.

To qualify as a verified sold order, an acknowledgement document must be completed and signed by the customer, the dealer and be notarized. The document must be received by the Demon Concierge before the vehicle will be slated for production. This important document serves two purposes:

Provides a detailed list of safety considerations, technical specifications and features on the vehicle; and

Helps determine priority production based on customer-facing contract price

Dealers can start placing orders for the Demon on Wednesday, June 21. Production of the limited-edition, serialized, single model-year (3,000 United States/300 Canada) Challenger SRT Demon begins later this summer; deliveries to Dodge//SRT dealers to begin this fall.

See all 5 photos Each Dodge Demon is personalized from the factory with this plaque on the passenger-side air vent. The owners name and serial number make it almost impossible for dealers to order one for dealer inventory, then mark it up. (Who is going to want their car to have the sales manager's name on their car?)