American Express wants to promote ride-sharing.

American Express AXP, -0.65% Platinum card members will receive up to $200 in annual credits for rides within the U.S., as well as VIP status where available, the company announced Thursday. Card members will also receive $15 in Uber credits per month, with an additional $20 bonus in Uber credits in December, when they add their American Express Platinum card as a payment method to the Uber app. This is in addition to $200 in annual reimbursements for certain airline expenses.

The offer comes as credit-card companies are rushing to offer splashier, headline-grabbing bonuses for their most elite customers. The competition has been particularly fierce among J.P. Morgan Chase’s Sapphire Reserve card and the Citi’s C, +2.70% Prestige card. (Last year, Chase has offered a 100,000-point sign-up bonus to those who spend $4,000 on the card in the first three months before reducing it to 50,000 points in January.)

Amex’s Platinum members will also receive five times membership rewards points on eligible hotels booked on Amextravel.com. This is in addition to the recently unveiled five times membership rewards points on airfare booked directly with airlines or American Express Travel. It also offers 1,000 American Express and partner airport lounges, in around 500 cities and 120 countries, and will be able to add a Gold cards on their Platinum card account for no annual fee.

But the new perks come at a price. Beginning March 30, the new annual fee for the Platinum card will be $550, an increase of 22% from $450, the first rise in the fee for a decade, American Express said. For existing Platinum card members, the new annual fee will take effect on card members’ annual renewal date on or after Sept. 1, 2017. The card requires a $3,000 spending requirement in the first three months for extra reward points.