Many factors are influencing property prices; offshore investment, low interest rates, developer demand – and now Beyonce.

A humble Brunswick home which featured in the pop star’s video clip for her song No Angel has rocketed at auction to a likely per-square-metre record.

Auctioneer Steven James declared the price a “Beyonce premium”.

No.20 Beith Street fetched $650,000 on Saturday, driven by fierce bidding from several contenders, including a neighbour, who won the keys.

The sum for the ramshackle two-bedroom home equates to a $4600-plus a square metre and is significantly above the $3000 average for the inner-city postcode.

The irreplaceable slice of music history was listed through Nelson Alexander agent Luke Sacco, with a price guide of $470,000 to $510,000.

The auction had every razzle-dazzle – a hotted-up car, curvaceous Beyonce lookalike, live band, flashing cameras, bottles of champagne – but no signature wind machine.

Beyonce impersonator Nalva Hewitt – who works in her husband’s trucking business when she is not shimmying to Single Ladies – arrived in a black convertible, wearing a bustier and fishnet stockings, and handed out brochures.

Bootyliciousness and Brunswick are unlikely bedfellows. Several local hipsters appeared uncomfortable, perhaps confronted by a cultural cringe.

But hundreds of stickybeaks flocked to the narrow, industrial street – many of them fans of the chart-topping singer, several to seriously bid and others curious of the spectacle.

Melbourne band Jazz Party was doing a photo shoot at the house prior, and stayed on to entertain onlookers.

Singer Lisa Edwards, a long-time back-up vocalist for Aussie music legend John Farnham, brought along her 13-year-old daughter Maddison Edwards Turner – a Beyonce fan and herself a singer – to have a photo taken in front of the house.

Elderly vendors Jeanette and Roy Meadows sat quietly in the crowd on deck chairs, surrounded by friends and family.

They were offered just $300 by Beyonce to pose in front of their long-time family home in 2013.

On Saturday, they were stunned to see the property price soar above expectation.

Three years ago, Mrs Meadows didn’t know who Beyonce was. She thought the minder who came knocking wanted to take a photo of his “fiancee” on the verandah.

But on Saturday, she said she was grateful for the exposure, which helped to achieve a lucrative sale.

“We got more for it – we are very pleased she did that for me,” Mrs Meadows said.

Mr James, from Find The Best Agent, said the price could be a per-square-metre record for Brunswick.

“Something like this on 140 square metres in Brunswick wouldn’t achieve a price like that, just with the work that needs to be done to the property, so it was a fantastic result,” he said.