“Like most large families, the more than 50 family member-owners of the business hold views and embrace causes across the political spectrum, just as our employees and customers do. And as every member of the family would agree, no individual alone speaks on behalf of the business or represents the values of the company that L. L. built.”

The company reiterated that position in a statement late Thursday.

L. L. Bean has in the past faced pushback over the political activities of Ms. Bean, an heir to the company who has long been an outspoken conservative. She ran unsuccessfully for Congress in 1988 and 1992, and the company wrote a letter to The Times distancing itself from her.

In 1993, a group of gay activists in Philadelphia, angered by what they said was her support of “right-wing causes and homophobes” during her 1992 campaign, began a boycott. A spokesman for L. L. Bean told The Boston Globe that some customers had asked to be taken off the company’s mailing lists.

Ms. Bean defended the company and her donations in an appearance on “Fox & Friends” that was broadcast on Thursday. She called the Grab Your Wallet organizers “bullies.”