Everybody must like this bar. It must be liked.

A bar themed on the most pathetic character on long-running NBC comedy Seinfeld will open on New Year's Eve in Fitzroy, Melbourne.

Seinfeld character George Costanza:

Named George's Bar, the venue will feature autographed items, Seinfeld paste ups and a toastie and cocktail menu tailored around jokes from the iconic series.

Co-owner and operator Dave Barrett told Fairfax Media the idea came him because "we really like Seinfeld".