A‌ ‌RICH‌ ‌SYNOPSIS‌ ‌OF‌ ‌FACEBOOK‌ ‌AD‌ ‌TRENDS‌ ‌FOR‌ ‌MARKETERS‌ ‌

Facebook trends are ephemeral. They change more rapidly than the weather in a year. This often lands internet marketers into a challenging situation. They find it difficult to cope up with a continuous change in trending Facebook ads.

Keeping the dilemma of my fellow marketers I bring to you a rich summary of Facebook ad trends 2020. Grab your lens and scroll to know more:

INCREASING FACEBOOK AD COSTS

Marketers must understand that the Ad costs on Facebook has been rising since the past few years and the reasons are:

1. Supply & Demand

Speaking in the language of Economics, more advertisers mean greater demand to take up the limited supply and hence a hike in Ad cost. The number of Facebook advertisers has surged from 4 million in 2016 to 6 million today.

2. Seasonal traffic

An analysis of Facebook ads 2020 and that of previous years depict that more marketers advertise their products/ services in the holiday season, hence increased seasonal traffic. When seasonal businessmen advertise on Facebook it augments Ad cost for annual marketers.

3. Politics

Politics is integral to any and every profession and of course personal life too. You see that 2020 has an election scheduled so campaigns on Facebook already began in the later part of 2019. Candidates use this platform to raise funding and to target viewers.

Costs are not always high but yes if you see more price for your Ad on Facebook then politics could be a reason for it.

4. Ad quality

To understand Facebook Ads strategy 2020 marketers must understand Ad quality as it is often the reason for poor ad quality. Advertisers who render good user performance get rewarded also. Advertisers understand the role of consumers and hence all their focus is on providing satisfaction to users.

In order to so, marketers make use of various Ad strategies and policies such as messaging, targeting the right traffic, etc.

5. Lifetime value

The trick to saving yourself from high cost is to calculate the true value of a customer.

Suppose your lead cost just doubles from $4 to $8 but the value of your customer is $50 then you are in loss. It’s a number game and once you get into practice it will become easy.

Hence how much you need to spend on an Ad depends upon the lifetime value of a customer.

FACEBOOK ADS NOW ON MOBILE

Facebook is more a mobile thing than that of a laptop now, isn’t it? According to Mark Zuckerberg, the percentage of Facebook Ad revenue from mobile was more than 90%. Now that is stupendous!

When this device is so rampant, marketers need to create mobile-friendly Facebook ads. Here are some cool methods to do so:

1. Ad Image

Images are a natural magnet. They attract viewers at racing speed. Facebook announced some months ago a standardized image size across all Ad placements, that is, an A5:4 ratio. It takes away the need to create different image variations.

2. Ad copy length

With standard image size, Facebook shortened the number of lines of copy above an Ad image. Hence the newest Facebook marketing trend 2020 makes the first few lines of your ad copy extremely important. They have the entire load to attract viewers.

Ads Manager allows you to review your Ad before making it official. You can customize it or craft it like a tweet. Remember, longer copies are profitable.

3. Text Placement

Desktop ads have a headline, subheading but mobile phones do not have this provision. On mobiles, marketers can insert call- to- action options buttons like Learn More.

Let me inform you that CTA buttons increase Ad performance hence mobiles have high ad revenue.

4. Instagram

Another essential Facebook trend 2020 or should I say a Facebook feature is that it conveys its Ads to other related social platforms such as Instagram. You have to choose the All Placements option to place your Ads on different platforms.

The option also assists you in breaking down your Ads Manager.

5. Videos

Instagram Stories Ads is a beneficial tool for Ad placement. There is abundant Ad supply on this platform and since advertisers are new, the Ad cost is also low.

Herein Ads show up in between stories and the standard time limit is 15 seconds. However, if you want to merge various videos then you can create a video panel for 45 seconds.

VIDEO IN FACEBOOK ADS

The importance of videos on Facebook Ads is undeniable. Videos have made Facebook stories exciting and the front of your mobile device. To create video ads especially on mobile note the following:

1. Video Length

Video length depends upon what you are offering. It can be as short as 15 seconds or extend to various minutes.

2. Video captions

Of course, the title is the soul of any content and video content is just an instance of that. Users prefer captions these days. So while creating Ad do incorporate captions as well as motions to produce enchanting videos.

3. Text in video

A still image features 20% of an Ad while if you add an animated text along with still video it can create wonders.

4. Video quality

Quality matters, it matters a lot. With abundant high-quality cameras around the corner you have all the options to buy a good one. The pose, the background, the shot… all must be perfect to create high-quality video.

5. Live Video

Live video is one such Facebook Ad strategy that is gaining prominence day by day. Usually, live videos are long but you can adjust the length according to the goal of your video.

6. Video engagement custom audiences

Here is a cool feature of Facebook Ads 2020. You can analyze the engagement level of the audience depending upon what percentage of video they are watching. For example, if a viewer has watched 75% of your video then he is a highly engaged person.

FACEBOOK CAMPAIGN BUDGET OPTIMIZATION

Campaign Budget Optimization (CBO) has been in the news since 2019. Traditionally, budgets were determined at the Ad set level. But with CBO there is a change in the budget at the campaigning level. Facebook now optimizes the Ad spends and allocates it according to best performing ads.

In September, Facebook made CBO the default way to set up campaigns.

1. Placement Optimization

What happens when you select All Placements on Facebook or Instagram is that it provides your prospective customers the best leads, where and when the results are going to take place? This algorithm seeks your customers and accordingly places your Ads.

2. Content Optimization

Artificial Intelligence (AI) has improved the Facebook Ads campaign as it is intelligent enough now to choose the best. A marketer can create tons of headlines, ad copy, image, etc and test them until they are satisfied. AI helps you to create artistic variations.

3. Calendar and productivity app

The calendar and productivity app is the most recent Facebook trend. It is named as Woven.

Herein marketers can send links to people to schedule time according to your availability. It incorporates group scheduling polls.

Woven works on the web as of now. It is accessible on Windows, iOS, and Mac. On top of that, it is also free right now.

With these trends, I wrap up today’s article. Read from top to bottom because here are some crucial, life- saving Facebook marketing trends.