His playing days behind him after retiring from the NHL at 28, Cote is an assistant coach for the Adirondack Phantoms, when he isn't campaigning for the health benefits of hemp. Back in 2007-10, Riley Cote would try to get his point across with intense punching, or perhaps throwing his body into a man's head. These days, Cote takes a far more diplomatic approach to problem-solving, organizing events to advocate the value of hemp as a replacement for plastic, textiles, fuel and as a healthy dietary supplement. Hemp Heals strongly argues that the consumption of hemp seeds will aid in the healing process, as well as act as a preventative measure against getting sick.