Amazon’s announced a special Black Friday sale on Kindles which is starting today! This morning Amazon began discounting all of their Kindle readers and color tablets, meaning you can now buy a Kindle for as low as $49. A banner on the front page of Amazon announces “Black Friday starts now!”

For a shortcut to all Amazon’s sales, point your browser to

tinyurl.com/ThanksgivingKindleSale

You can also buy Amazon’s color, high-definition tablet HD6 for just $79. That’s their smaller six-inch device, but even Amazon’s seven-inch HD7 tablets are on sale for just $109. (Normally they’re $139, so it’s a savings of over 20%.) And Amazon’s also discounted their glowing “Kindle Paperwhite” readers. Their newest black-and-white readers are now finally priced below one hundred dollars — at $99.

Those are the four deals featured on Amazon’s front page — but there’s one more deal if you click through on their link. Now you can get Amazon’s Fire Phone for just $199— a savings of over $250. It’s “unlocked”, meaning you can use it with any carrier now (instead of a mandatory contract with AT&T). And when you purchase your $199 phone, you’ll also get a full one-year membership in Amazon’s Prime service (which gets you free movies and TV shows, and even free Kindle ebooks!)

It’s a larger selection of deals than Amazon has ever offered before. (Although Amazon has traditionally started their Black Friday sales on Thanksgiving Day, instead of waiting for all the other discounts on Black Friday.) Some people are waiting in line right now to be the first through the door at the big “box” stores” for their limited-supply discounts on Black Friday.

But if you’re shopping for a Kindle, you can always just enjoy the holidays at home — and then order one online!