Hollywood's movie industry could gain another cog in the machine, if one tech company has anything to do with it.

US startup ScriptBook hopes to change the way films get greenlit – or approved for production – by removing the human decision-making from the process altogether.

Nadira Azermai, who founded ScriptBook, sees her company as a possible solution to the nosediving profits besieging Hollywood. ScriptBook uses artificial intelligence to algorithmically decide which screenplays to pursue and which to reject in order to make the most profit and even achieve awards success.

Presenting ScriptBook at the Karlovy Vary Intl. Film Festival, Azermai said that when analysing the screenplays for Sony's releases between 2015 and 2017, it correctly spotted 22 of the 32 movies that were box-office failures from a total of 62 movies.

Or, as Azermai summed it up according to a report in Variety: "If Sony had used our system they could have eliminated 22 movies that failed financially.”

ScriptBook was founded in 2015 and gives "detailed analysis" of uploaded screenplays that "among other things: predicts the MPAA rating, analyses its characters, detecting the protagonists and antagonists; assesses the emotions of each character; predicts the target audience, including gender and race; and, most importantly, makes box office predictions."