We at Nucleus vision are extremely excited to announce our pilot deal with India’s largest consumer electronics retailer, Croma. Croma is a part of the Tata group of companies and has a network of over 100 stores in India. Nucleus Vision’s solution will be used across all Croma stores in the country.

He said, “Nucleus Vision’s value proposition and personalisation solutions are the need of the hour for retailers around the world. We look forward to seeing how this solution works at our shop floors.”

Croma has served India’s consumer electronic need for over a decade. Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Today, Croma rakes in over half a billion dollars in revenue annually and employs close to 5000 people across the country.

Watch Croma’s CMO on what Nucleus Vision means to them:

Speaking about this partnership, Nucleus Vision founder Abhishek Pitti said,

He said, “The retail market in India is huge, and we are leaving no stone unturned in bringing revolutionary changes to the status-quo. Partnership with a trusted brand like Croma is a big leap towards our goal. Going forward, we will be signing up more key players in the Indian retail market.”

After a string of pilot deals, the Croma partnership comes as a way to prove Nucleus Vision’s versatility. With this partnership Nucleus Vision has entered the consumer electronics segment. While this is new grounds for Nucleus Vision, the solution works ubiquitously across all brick and mortar retail companies.

Stay tuned for more updates from us, as we work towards our vision of revolutionising shop floor personalisation across 91 million retailers around the world.

About Croma:

Croma is a Tata enterprise and the first-of-its-kind large format specialist retail chain for consumer electronics and durables in India. Tata Group’s Infiniti Retail runs the stores in India. Launched in 2006, the brand operates more than 110 stores in 19 major cities of India and offers 6000 products in five lead segments, namely, home appliances, entertainment, IT products, digital imaging, and communication, across 200 brands. Croma launched its own label products in 2008.

About Nucleus Vision:

Nucleus Vision is an Internet of Things (IoT) and Blockchain-based customer identification platform that allows brick-and-mortar retailers to identify any customer who walks into a store, in real-time, using Nucleus’ proprietary ION sensor technology. Nucleus ION sensors don’t depend on RFID, WiFi or Bluetooth, or even facial recognition technologies to operate.

Nucleus empowers retail stores with an intelligence layer of customer data, which was until now only a feature of the online e-commerce experience. Nucleus Vision takes the power of online, which is Data, and transfers it to the bricks and mortar shopfront.

Founded in 2014 at Harvard University, Nucleus (formerly known as Bell Boi Inc) is backed by Tim Draper, Reliance Capital, IndusAge Partners, and several other prominent industry players. Nucleus has over 50 employees spread across San Francisco and India.

Partnerships include powerhouse clothing and accessory retailers, such as Shoppers Stop, Globus, Bestseller, and Gini & Jony. With the addition of Croma’s consumer electronics to our growing portfolio, Nucleus Vision brings further positive disruption to one of the top five global retail markets.

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