Eyelids were drooping at a conference for search engines on Tuesday until Microsoft's Harry Shum decided to spark it up a bit. "Google is like smoking cigarettes," Shum said. "It's a habit that's going to be difficult to give up." There were awkward shuffles: even in the this highly competitive environment, wasn't this going too far? An academic decided not: "It is a known fact that more Google users die every year than users of all other search engines combined." Well, it's true isn't it?