Sony Computer Entertainment CEO Andrew House has suggested that PS4 “demand may well outstrip supply” after the console made all the right headlines at E3 this week. Speaking to the Wall Street Journal, the PlayStation boss said Sony has raised internal sales forecasts for the upcoming console following the positive reception shown by consumers and retailers over the past few days.

Sony revealed the actual PS4 hardware for the first time on Tuesday at its E3 press conference, where it also announced a Christmas release date in Europe and the US and a PS4 price of £349 / €399 / $399, which is $100 less than Xbox One’s launch cost. Consumers and retailers alike also reacted positively to the news that PS4 won’t impose restrictions on used games or require regular online check-ins, unlike Microsoft’s console.

SCEA CEO Jack Tretton said GameStop executives had told him the retailer would purchase "every single [PS4] unit" Sony can manufacture, a claim the WSJ verified with a spokesperson for the retailer. Meanwhile, SCE UK MD Fergal Gara told GamesIndustry.biz PS4 isn't in "mass manufacture right now" but that he expected to have “very significant stocks for the UK".

For more info on the games hitting the console, check out our comprehensive list.