NEW YORK, December 10, 2019



Blockchain today enables valuable security and transparency across a wide variety of business applications, including supply chain tracking, product authentication, management platforms and more — moving far beyond the technology’s more commonly known financial applications. VeChain and Blue Bite are partnering to offer a best-in-class solution, combining the power of blockchain and context-based mobile content to deliver new use cases and personalized consumer experiences.



VeChain, a blockchain application platform, unlocks business value for over 1,000 enterprise clients by using blockchain where secure information and access are required. For instance, supply chains — from sourcing through to the consumer — often need to be securely accessible to a large number of separate parties, including competitors. Blockchain makes this possible by creating fully secure, centralized data sets.



“VeChain is the leader in using blockchain to create trusted ecosystems between consumers and brands," said Jason Rockwood, General Manager, VeChain Americas. “Blue Bite is the leader in NFC-enabled consumer-to-brand experiences. Blue Bite’s storytelling capabilities, combined with the immutability of a public ledger, create a compelling, exciting and valuable solution for customers.”



Blue Bite powers consumer connections by transforming everyday physical things into a digital platform. Tapping an NFC-enabled product — like a jacket, shoe, piece of jewelry or artwork — with a phone launches a contextual digital experience designed to scale with integrations. Powerful on their own, these experiences become even more valuable when secured with blockchain.



“We’ve always had a singular focus on delivering the most engaging consumer experiences through our platform, but we know that such a big task is impossible to accomplish alone,” said Mikhail Damiani, CEO & Co-Founder of Blue Bite. “We’ve strategically created a robust open framework that enables us to integrate with industry leaders like Vechain, allowing us to focus on what we do best, while offering our customers a complete end-to-end solution.”



For example, The Fine Art Ledger, the blockchain-driven fine art management platform, works with Blue Bite to deliver its fine art certificates of authenticity to artists, collectors, galleries and art fairs through NFC tags installed directly on the artwork frame.



Blue Bite facilitates the creation and customization of “Fine Art Experiences,” which include the blockchain record of the work. By tapping the artwork frame, art owners can easily register their works on The Fine Art Ledger, maintaining a digital, blockchain-authenticated catalogue of their works and art information; they can also generate certificates of authenticity.



“Not only does The Fine Art Ledger provide easy-to-use security, information, title and cataloging tools for the art owner,” said Sam Miller, Founder of The Fine Art Ledger. “It also provides remarkable opportunities to access and learn about fine art. Thanks to Blue Bite, we are able to deliver customized and rich interactive art experiences directly to people’s phones to really engage and immerse them in art, which can only be an incredible boost for art lovers everywhere. ”



The possibilities of blockchain to power secure business applications like those explored by VeChain and Blue Bite, and exemplified by The Fine Art Ledger, are extensive and continue to grow.



About VeChain (www.vechain.com)



Launched in 2015, VeChain aims to connect blockchain technology to the real world by providing a comprehensive governance structure, a robust economic model, and IoT integration. VeChain is the pioneer of real-world applications using public blockchain technology, with international operations in Singapore, Luxembourg, Tokyo, Shanghai, Paris, Hong Kong, and San Francisco. Together with our strategic partners PwC and DNV GL, we have established cooperative relations with many leading enterprises in different industries, including Walmart China, BMW, BYD Auto, Haier, Bright Food, D.I.G, DB Schenker, PICC, and many others. For more information about VeChain, please follow our twitter @vechainofficial or visit our official website www.vechain.com.



About The Fine Art Ledger (www.thefineartledger.com)



Since 2018, The Fine Art Ledger has been working to make fine art more accessible, engaging and secure. Its blockchain-powered platform enables anyone to easily digitally register physical or digital works of fine art, whether originals or multiples, and to catalogue, and stamp the works into the blockchain, making real-time authenticated records of the works, title, provenance and related information instantly available to collectors, artists, gallery owners, museums, art fairs, and anyone who wants to learn more about art, whether online through its platform or simply just with a mobile phone tap of the artwork frame or label. With The Fine Art Ledger, possibilities for art engagement, management and sale are endless, whether it is owning or transferring a fractional interest in a work of art, easily cataloguing or setting permissions for access to your or your client’s art, learning more about an artist or artwork or expanding art interests, getting your message across to art buyers or initiating or reinforcing relationships with artists, collectors and other protagonists. Learn more about The Fine Art Ledger’s Fine Art Experiences, supported by Blue Bite: https://www.thefineartledger.com/fine-art-experiences

About Blue Bite (www.bluebite.com)



Since 2007, Blue Bite has been transforming the way people interact with the world by connecting digital information to physical things. The patented platform empowers creators to build dynamic digital experiences and channel them through physical items using technologies like NFC, QR and geofencing. This helps brands solve some of their most pressing challenges including product authentication, delivering personalized consumer experiences, enabling circularity, storytelling and driving additional sales. Blue Bite has enabled tens of millions of products for leading brands worldwide, including adidas, Samsung, BVLGARI, Google, Ford and many more.



