Nvidia Founder, President and CEO Jen-Hsun Huang delivers a keynote address at CES 2017 at The Venetian Las Vegas on January 4, 2017 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs from January 5-8 and is expected to feature 3,800 exhibitors showing off their latest products and services to more than 165,000 attendees

Nvidia is on a tear this year, up nearly 70% on the back of impressive artificial intelligence technology and a boost from cryptocurrency mining.

The company is set to report its second-quarter results after the bell on Thursday with Wall Street expecting earnings of $0.70 per share on revenue of $1.963 billion, according to data from Bloomberg.

Among traders who use the popular investing app, Robinhood, Nvidia is the 14th most popular stock on the platform.

According to Robinhood data, users of the platform are buying shares of Nvidia 5% more than they are selling them. Before the company's first quarter earnings, investors were much more bearish and sold 21% more than they bought. Robinhood doesn't offer specific information about user trading habits, such as the number of shares traded and dollar amount of transactions.

Millennial investors are the ones leading the bullish pack. Investors younger than 30 are buying 11% more than selling. Older investors are more bearish, selling 2% more than they are buying.

Meanwhile, JPMorgan thinks the hype around the company has gone too far, and suggested buying puts as a means for protecting gains as Nvidia's stock has risen 69.25% this year.

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