The Lung Association of Nova Scotia has a special holiday treat for Halifax-area smokers who sign up and complete their Quit Cold Turkey Challenge — a turkey.

That's right. Quitting smoking cold turkey could land you a juicy Nova Scotia-raised turkey.

"Our number one goal is to reduce smoking rates in Nova Scotia," said Louis Brill, president and CEO of the Lung Association.

The association says there is research that shows serious attempts to quit smoking increase the chances of quitting for good.

"There is no greater gift than a long and healthy life with your family," said Brill.

Cold turkey

Registration is open until midnight Nov. 14 and is limited to the first 100 participants.

Smokers must quit for 30 days between Nov. 14 and Dec. 14.

The Lung Association says it will rely on would-be quitters being truthful about their efforts. However, if there's a question, participants may be required to provide a urine sample that will be tested for nicotine.

The association is also offering help. It will be emailing participants information, the number for a hotline and will provide countdown calendars.

This is the first year for the challenge.

Registration launched Tuesday and there were already 23 people signed up by Wednesday.

"Smoking is the leading cause of lung disease and unfortunately, Nova Scotia has amongst the highest rates in Canada," says Brill.

"We see this contest as a fun and proactive way to encourage more Nova Scotians to quit smoking, just in time for Christmas."

Anyone who wants to take the challenge can register online or by phone at 902-443-8141