The beneficiaries have been the joint ventures of multinationals that sell cars here that are designed overseas, like the Buick Excelle, Volkswagen Jetta and Toyota Camry. Practically every auto expert had expected the multinationals to lose market share rapidly to low-cost domestic automakers.

Instead, Chinese car buyers, including first-time buyers, have become more discriminating about the comfort, styling and reliability of the cars they buy. As a result, instead of planning to conquer overseas markets, local manufacturers are having to redouble their efforts in this market.

“Customers are moving up, they want the bigger, more established brands,” said Michael Dunne, the managing director for China at J. D. Power. “They’d rather wait, save and buy higher on the ladder instead of buying a smaller car.”

Back in the fall of 2006, the Li family did not want to wait, especially Mr. Li.

When the Li family bought their car, they agreed to extensive interviews with each family member in Shuang Miao, a rural village in east-central China’s Zhejiang Province. They later agreed to follow-up telephone interviews over the last year and a half and then a long family dinner in Shuang Miao last week to review their experience as first-time car owners. What emerges is a portrait of the rapidly expanding role of cars in the fast-changing ways in which China’s people socialize, marry, raise families and, possibly, die.

Li Rifu was so excited on the day that he bought his first car in September 2006 that he woke before dawn. He fixed breakfast for his wife and two grown sons, then climbed on his white motorcycle for a short trip he had been anticipating for many years.

Mr. Li had spent most of his life here in his ancestral farm village, nestled at the base of a steep hill. The embodiment of China’s version of the American dream, he is largely self-taught. He learned to fix watches, and got a job as a foreman in a coal mine in nearby Anhui Province by fixing the mine owner’s watch. After saving some money, he came home to start a successful business that now employs five peasants raising flowers for landscapers.