Untapped potential — it’s the pet peeve and greatest opportunity for every businessman. Fulfilling that potential is what Senno is all about, because the promise of efficient and effective sentiment analysis has eluded the decision makers who have needed it most, until now.

Most companies today understand the value of big data and the use of various tools to analyze it. In fact, the McKinsey Global Institute has found that retailers utilizing big data can increase their operating margins by more than 60%. But without access to reliable sentiment analysis tools, there is more potential that remains undercover.

A handful of large companies with large amounts of available resources have been able to implement their own in-house sentiment analysis engines, but these have been the exception rather than the rule and remain less effective than Senno’s solution. These early engines haven proven to be complex and expensive, requiring truly exceptional hardware resources that could take on the task of scanning millions of web pages and analyzing sentiments in real time.

Additionally, these rare and bulky sentiment analyzers have been plagued by the curse of centralization, which by definition isn’t transparent and holds a risk of data manipulation that affects business credibility. The challenges of implementing effective sentiment analysis have kept these tools impractical at best and entirely out of the hands of smaller entities or even individuals, who also deserve the chance to apply crowd wisdom in their day-to-day decisions.

But Senno is using highly-advanced AI techniques to offer a revolutionary new solution to all these problems by providing a blockchain-based sentiment analysis engine that’s more accessible and more effective than any that has come before it.

The company was created to allow third parties to integrate crowd wisdom and data conclusion tools into their platforms that are at once lighter, cheaper but far more advanced than anything that’s come before. This could be integrated as a significant upgrade to well-known tools like Alexa and Siri, which would be able to tap into public sentiment in real time to answer a wider range of questions with greater nuance and accuracy.

Senno’s open software development kit and distributed hardware makes third-party integration possible and makes the invaluable tool of sentiment analysis accessible to smaller entities and even individuals, while the decentralized nature of blockchain does away with the bias of any one company and keeps all transactions and information transparent and secure.

Having such readily-available tools to understand public sentiment has far-reaching implications for any type of decision making. Private individuals trying to pick the best new computer to buy can consult public opinion that’s far more in-depth and accurate than Amazon reviews; marketing experts can use sentiment analysis to understand their audiences and how best to reach them; developers can gain insight into how best to tailor and evolve their products to match the real needs of consumers; policy makers can understand their constituents like never before and break through politics to identify real issues and real solutions.

It’s difficult to understate the potential of sentiment analysis, and with Senno, that potential can finally be realized by everyone.