HONG KONG — The Chinese game show begins like many others, with flashing lights, a heroic soundtrack and rapturous applause from a studio audience.

But on this show, one topic dominates: President Xi Jinping, the man, the leader, the Communist Party chief. Contestants face a daunting array of questions about his favorite books, the meaning of his speeches, and his formative years in a rural village.

The five-part show, “Studying Xi in the New Era,” airing on Chinese state television this week, aims to inspire interest in Mr. Xi’s life and ideas among a younger generation. It is the latest sign of the predominance of Mr. Xi, China’s most powerful leader in decades, in the daily life of citizens.

The show — which does not appear to offer cash or other prizes — poses a series of multiple-choice questions, many of them focused on Mr. Xi. There is also a smattering of questions about figures like Marx, Mao and Deng Xiaoping.