Your incomes are roughly divided to 2 categories – new customers and existing customers. You might be surprised to know that trying to sell to new customers is much easier than your existing customers, who are much more vulnerable to churn.

This infographic by Lincoln Murphy presents useful advices and tips on how to increase your revenue from existing clients.

The main issue discussed is not “what” to offer the client, but “how” and “when” to do it. An effective Customer Success Manager is the one who knows how to operationalize the process of approaching the customer without raising their effort levels or applying pressure.