Two female The Apprentice contestants have come under fire for 'objectifying' male models during an 'uncomfortable' task on the show.

Elizabeth McKenna, 39, and Michaela Wain, 33, were seen leering over the models during a casting for a fashion show they were tasked with organising for Wednesday's episode that aired - prompting some viewers to insist that if male contestants had treated female models the same way, it would not have made it onto TV screens.

Michaela was seen cheering on her teammate as she appeared to graze one model's crotch while taking his inside leg measurement, shouting: 'Go on Elizabeth!'

It led furious viewers to brand the women's behaviour 'unprofessional and inappropriate' - with one fan of the show tweeting that the way Elizabeth acted left her 'retching'.

The Apprentice contestant Michaela Wain was seen watching on in admiration of the male models

Elizabeth McKenna measured the inside leg of one model and came dangerously close to his crotch

During the casting the women asked the male models whether they has six packs and the men lifted up their shirts

Viewers watching the task took to social media to blast the two women for 'objectifying' the models claiming their would have been fury if it was female models

'#TheApprentice literally just retched at how Elizabeth acted around those male models. Unprofessional and inappropriate,' fumed one person.

'Actually pretty uncomfortable with Elizabeth touching the male model like that #TheApprentice,' added another.

'Objectification of male models there on #TheApprentice - uncomfortable viewing. Would you have shown the men leering over female models?' asked one.

'Elizabeth measuring the male model's leg is not appropriate. It's a personal invasion. If it had been a female model, it would have not been in tv,' said a fourth.

Elizabeth was seen telling the models they should impress them with their walks saying: 'Work it, work every bit.'

After watching one model walk up and down the room, Michaela then asked them to lift up their shirts to check if they had six packs.

'It was really important that we got as much information about the models as possible,' Elizabeth explained.

People seethed at the task, saying that Elizabeth and Michaela had been inappropriate with the models

Elizabeth said that it was 'all business and no pleasure' while picking the different models for their fashion show

The models obediently lifted up their shirts upon request from The Apprentice contestants to show off their six packs

The models were being cast to take part in a fashion show as part of this week's Apprentice challenge set by Lord Alan Sugar

Michaela cheered on her team mate and smacked her lips together as she went on to measure one model's inside leg and appeared to graze his crotch.

'All business, no pleasure involved,' Elizabeth added with a smirk after the casting had finished.

Lord Alan Sugar had gathered the candidates at Somerset House, where he revealed that they were to become fashion agents, selling garments for designers.

They had to select a designer, plan and organise a catwalk show and put together a magazine cover to supplement their sales campaign.

The Apprentice returns next Wednesday on BBC One at 9pm