[THE INVESTOR] LG Electronics ' mobile chief Cho Juno on Feb. 26 pledged to go back to basics to turn around the company’s money-losing smartphone business.



“Over the past years, we focused on differentiating ourselves from rivals. But we have realized that most of premium smartphone users just want an easy and simple device to use,” he said in a press conference held in Barcelona ahead of the Mobile World Congress that kicks off on Feb. 27.



“With the G6, we are going back to basics.”





LG Electronics President Cho Juno speaks at an unveiling event of the G6 in Barcelona on Feb. 26.