LONDON — Miss Great Britain Zara Holland has been stripped of her title after being shown having sex on reality show Love Island earlier this week.

Wednesday night's episode of the show — which places 12 singletons on an island — showed Holland having sex with fellow contestant Alex Bowen.

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Holland — who was crowned Miss Great Britain in September 2015 — has had her title rescinded by the Miss Great Britain organisation.

In a statement, the organisation said that it could no longer promote Holland as "a positive role model" after her conduct on the ITV2 show.

“We wholly understand that everyone makes mistakes, but Zara, as an ambassador for Miss Great Britain, simply did not uphold the responsibility expected of the title," the statement continued.

But, not everyone agrees with the organisation's decision. People have taken to Twitter to express their fury that Holland has been "de-crowned."

"This is just misogynistic — what is shameful about having sex???" read one tweet.

"Miss GB stripped of title for having sex... Absolute BS. Are we living in the dark ages?" read another.

Some people said the move was outdated.

Feel even more sorry for Zara now she's been de-crowned. She's a very sweet girl . What even is 'miss GB' ? Are we living in the dark ages ? — caroline flack (@carolineflack1) June 16, 2016

Others felt that Holland's sexual freedom had been challenged.

Miss Great Britain lost her crown bc she had the audacity to have sex with someone? I'm confused about how this means she isn't a role model — Sarah Ann Harris (@smallest_sarah) June 17, 2016

The 'decrowning' of Miss Great Britain is literally shocking. God forbid a woman representing the UK in 2016 actually has sexual freedom. — Millie Elsdon (@Millie_Elsdon) June 17, 2016

Miss Great Britain is a joke, Zara lost her title, sorry can girls not have sex? Pathetic #LoveIsland — Jade (@jadepurewal) June 17, 2016

And others believed the move was sexist.

Miss Great Britain are twats for removing Zara's title. If it was a fella in try same situation that would never happen #loveisland — Katie xo (@katie_smyth_) June 17, 2016

So apparently if a woman is to be a role model, she has to be asexual?🤔 Wonder would the same thing happen to a man? https://t.co/xghg7mzEPL — Catherine (@CMTD93) June 17, 2016

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