Sony managed to sell one million units in the first 24 hours of the PlayStation 4's launch, but console owners kept spending. When speaking at the UBS Global Technology Conference in Sausalito, California, EA CFO explained that for every PS4 console sold, buyers bought on average three different games.

Gamasutra notes that EA CFO, Blake Jorgensen, thinks the simpler transition into new hardware helped buyers.

"This is a much smoother transition for them and it looks like Microsoft's will be similar… It looks like the average consumer tie-ratio was about three pieces of software per console, which is exactly what we [projected]… And it looks like one out of every three pieces of software was coming out of Electronic Arts."

For every three games sold, EA sells one of their many launch games including FIFA 14, Battlefield 4 and Need for Speed: Rivals.

Jorgensen expects the same results for Xbox One, which launches this Friday, November 22 worldwide.