How does candy, a big diamond chain, and the NFL all fall into the same sentence? Well it makes a lot of sense after the notorious jeweler Ben Baller posted about the latest piece he crafted up.

In collaboration with Snickers and the NFL, Baller was tasked with creating a piece that will be passed to a new player every week who displays “a hunger for more”. Iced out in blue and red while dangling from a gold chain, the piece displays the exquisite craftsmanship that Ben brings to every chain he creates.

It appears that the Snickers marketing team is capitalizing on the craze behind the University of Miami’s turnover chain that went viral last season.

Is the Snickers “hungry for more” chain going to be the new most coveted bling across the league? Let us know what you think in the comments below and check out the piece on Ben Baller’s Instagram and the Snickers Twitter account;

This NFL Season we’re celebrating the Players who prove they are hungry for more, on and off the field. Follow along to see who is hungry enough to wear the #SNICKERSchain each week! #BenBallerDidTheChain pic.twitter.com/XF0nuIFD6G — SNICKERS® (@SNICKERS) September 4, 2019

For more photo, video, and news content from Dead in Los Angeles click here!