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Mitt Romney's campaign has detailed a strategy shift twice this week, and you can measure the level of faith some conservatives have in it by their very different and very specific recommendations that Romney do something else. The National Review's Ramesh Ponnuru offers a specific slogan for the campaign -- "Romney will deliver for America." The Wall Street Journal's Peggy Noonan offers a name for a new campaign manager -- James Baker. The Washington Post's George Will and The Wall Street Journal's editorial board offer specific lines for Romney to give in speeches -- in quotes and everything.

Why so little faith? Some of the numbers don't look good. The New York Times' Nate Silver writes that Obama's post-convention bounce might not be fading as much as we thought. And if you look at state polls that contact cell phone users, Obama is leading by about six points in swing states.

Then there are the fundraising numbers. Romney raised $66 million in August, which is a lot of money, but is a lot less than the $100 million he raised in June and July. Romney beat Obama by a significant margin those months, but in August, Obama raised almost $85 million. Plus, Romney seems to have a problem with small donors. Thirty percent of Obama's haul came from checks under $200, but for Romney, the share was 14 percent, The Washington Post notes. But there's trouble among some wealthy donors too. The New York Times' Nicholas Confessore explains that 32,000 donors gave Romney the max amount in the primary, but haven't yet donated for the general election.