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As publicity stunts go, this one is quirky. Maybe even cute.

Not that there’s anything cute about extreme weather events.

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But the Insurance Bureau of Canada (IBC) is trying to interject a modicum of humour into a couple of topics that aren’t an obvious source of laughs: climate change and Alberta politics.

The bureau is about to distribute a unique set of trading cards — 87, to be precise, with a photo of each Alberta MLA on the front and details of disastrous weather events on the back.

Rachel Notley’s trading card is framed in NDP orange, has a few biographical facts and includes her Twitter handle. On the back, the “Climate Facts from IBC” includes a synopsis of Edmonton’s most infamous severe weather event: “The 1987 Black Friday tornado took the lives of 27 people and caused over $271 million in insured losses (2014 dollars).”

Wildrose Leader Brian Jean’s card — in Wildrose green — has climate information on the reverse side including this: “Experts predict lightning flash density could increase by 20% in northern Alberta by 2050, which has serious implications for wildlife.”