The Adidas Commercials

Working on the Adidas commercials was at the same time a lot of fun, but also very challenging, being that a lot of shots that you see in the commercials go into some crazy macro details, so therefore assets needed to be perfect from every possible angle.

I collaborated with some very talented artists from DAT. I was responsible for modeling, sculpting, and texturing of many sneaker and boot assets. After the asset was polished, we would wrap them and deliver to the Client - Woodblock Berlin, who finished the clip by making Animations, FX, Post Production and all that Magic!

On the projects, there was a lot of scanning, knitting custom fabric patterns, hand sculpting the soft materials, and overall a very detailed work in terms of material and surface definition.

Substance came to the rescue in a lot of situations. I mainly used Substance Painter for the creation of materials in terms of baking high poly geometry details, and extracting all data maps such as (Mask, Ambient Occlusion, Curvature, ID, Height etc.)

When I have the seamless textures, I would then import the shoe model to set the tiling according to the reference images. When that part is done, I would then make a few screenshots to send to the Look development to serve them as a reference.