Press release from Keep the Promise:

New York, NY (December 8, 2015) – Amidst an on-going national million dollar-plus radio campaign and with Ted Cruz surging in both national and statewide polls, Keep the Promise I is releasing a brand new 60-second ad, “We the People,” touting Ted Cruz’s unifying messages of leadership, American strength and common sense that are resonating with voters.

Keep the Promise I is a super PAC supporting Ted Cruz for President.

View the new ad here:



“Voters are coalescing around a consensus candidate, Sen. Ted Cruz. They are standing shoulder-to-shoulder at rallies, events, and often late at night to show support for and to hear from the man who stands passionately for conservative principles – and has acted on them ” said Kellyanne Conway, president of Keep the Promise I. “Americans are desperate for a leader that makes DC listen and puts the world on notice that terrorism will not prevail in a Cruz Administration. Cruz is tapping into populist frustration towards a bloated and ineffective government and concern that we are losing our freedoms and our security.”

“As Cruz rises in the polls, his opponents lie about his record,” continued Conway. “Yet, thousands of our nation’s conservative grassroots citizens are uniting behind the proven and powerful leadership Senator Cruz can provide to America in our time of great need.”

The ad begins with Ted Cruz greeting supporters and talking about when he first announced he was going to run for President: “When we launched our campaign, The New York Times promptly opined: ‘Cruz cannot win because the Washington elites despise him.’ I kinda thought that was the whole point of the campaign!” Entire transcript is below.

Additionally, building on the Keep the Promise field operations and voter mobilization efforts in a number of states, Keep the Promise I is delivering mail pieces to 130,000 households in IA and 320,000 households in SC this week. This 8-page mini-newspaper about Senator Cruz introduces him in his own words, highlights endorsements from local leaders and his major footprint of American jurisprudence, and the way in which family and freedom motivate him.

View the pieces here (IA) and here (SC).

This digital ad will be strategically targeted on social media outlets in the first four voting states: Iowa, South Carolina, New Hampshire and Nevada. Keep the Promise I and allied super PACs in the Keep the Promise family are spending upwards of $600,000 to promote the ad together on digital platforms and on the mail.

“Ted Cruz is the only candidate who has boldly and consistently stood up to Obamacare, the nuclear deal with Iran, Schumer-Rubio amnesty, and put ISIS on notice that their days would be numbered in a Cruz Administration,” said Conway. “This is a ‘we the people’ moment for Cruz, as momentum and consensus are building.”

Transcript of the ad:

[Ted Cruz speaking] When we launched our campaign, the New York Times promptly opined: “Cruz cannot win because the Washington elites despise him.”

I kinda thought that was the whole point of the campaign. [cheers]

If you think things are going great in Washington, and we need to keep going in the same direction and maybe just fiddle around the edges, then I ain’t your guy.

On the other hand, if you think that Washington is fundamentally broken, that there is a bipartisan corruption of career politicians of both parties that get in bed with the lobbyists that grow and grow and grow government and we need to take power out of Washington and back to we the people – that is what this campaign is all about!

[Paid for by Keep the Promise I. Not authorized by any candidate or candidate’s committee.]