1. What are Corporate Gifts?

Corporate Gifts, sometimes also known as Promotional Gifts, are products and gifts that are usually customised with a Company’s logo, branding or messaging. Corporate Gifts are used across a variety of scenarios – from Product Launches, Company Events (e.g. Team Building, Family Days), Conferences and Seminars, Employee Engagement and Rewards, School Camps and Orientation, Brand Roadshows and many more.

2. What Are The Main Benefits of Corporate Gifts?

Creating Brand Awareness

Corporate gifts are a great in showcasing your Brand and Corporate Identity. Impress your potential clients with attractive gifts customised with your logo or corporate designs. Depending on your target audience, you can choose from a variety of products that would entice your potential leads – such as Notebooks, Tote Bags, Thumb Drives, Flasks, Water Bottles etc. Your potential lead will be reminded of your brand, whenever they use these products in the future.

Low-Cost Effective Marketing

Traditional media and marketing can be very costly. At the same time, digital marketing can be very competitive and consumers nowadays are also inundated by advertisements. Using corporate gifts or promotional gifts as a marketing tool can be very powerful – it is relatively low cost, get mass distribution and has high impact on clients (who doesn’t remember receiving a tangible gift?) Corporate gifts thus deliver great value for your investment and is a good strategy to create that lasting impression.

Creating Brand Recognition

Achieving brand recognition is when customers are able to identify your brand and company when they see your logo. Gifting promotional items help clients recognise and remember your brand. This is especially so when corporate gifts are usually kept and used for a long time in their homes or offices, thus constantly reminding users of your company. Unlike advertisements or billboards which are barely a few seconds long, corporate gift items are used by the recipient most of the time – for example, customers or employees will wear your trendy t-shirt design or they will sip from your corporate mug on a frequent basis. Such freebies are an awesome way to increase brand recognition and exposure.

Enhancing Brand Loyalty

Leave a lasting impression on your most valued clients, by rewarding them with thoughtful and personalised Corporate Gifts! Not only will your customers feel appreciated, they will also tend to refer their friends if they feel well taken care of. Delighting your customers with Corporate Gifts is a good way to build brand loyalty and following.

Increasing Employee Engagement

Not only should you reward your external clients, you should also show appreciation towards your internal employees! Showering them with customised Corporate Gifts would increase employee’s sense of belonging to the company. For example, you can give your new staff members a “Welcome Pack” each in their on-boarding process, which includes T-shirts, Hoodies, Notebooks, Mugs, Pens etc, complete with your company logo and branding.

3. How To Choose The Right Corporate Gifts?

It’s All About The Recipient

Giving a corporate gift is not always about you and your brand – the focus should be your recipient, be it your clients or employees. A thoughtful gift would be one that is relevant and useful to them in their daily lives. A good corporate gift ideally should be something that fits into their lifestyle and can be used on a daily, frequent basis. In that way, your recipient will always be reminded of you and your company, every time they use or enjoy the gift.

Always Add A Personal Touch

Besides considering the practicality and usefulness of the corporate gift to your recipient, more importantly, your gift should demonstrate thoughtfulness. Consider customising the packaging and message to create that wow factor. A unique packaging would attract attention even before it is opened; A handwritten message or a customised design would speak volumes in showing how much you care.

There’s No One Size Fits All Formula

Depending on your company’s industry and target audience, the type of suitable corporate gifts may vary. It may be perfectly suitable to give all your clients and employees the same gift – depending on the purpose and the occasion. Alternatively, you could be more selective in choosing premium corporate gifts for certain long-term clients to really make an impression. Whichever approach, there is no one size fit all strategy, and it all depends on your budget, purpose and timeline.

4. How To Customise Your Corporate Gifts?

At Gift Giant, we offer a variety of Printing Services to customise your T-shirts and Corporate Gifts. Depending on the product of your choice, we will recommend suitable Printing methods to ensure Quality Prints that are durable, professional and cost effective

Some of our high quality printing services include – Silk Screen Printing, Digital Heat Transfer Printing, Sublimation Printing, Direct-to-Garment (DTG) Printing, Pad Printing, Embroidery and many more!

You can read more about the different types of printing methods here.

With a huge selection of printing methods, we can ensure quality customisation of Corporate Gifts and T-shirts to suit your needs.

5. What Are The Popular Types Of Corporate Gifts In Singapore?

The main popular categories for Corporate Gifts in Singapore are Apparels & Wearables, Bags, Gadgets & Electronics, Lifestyle Products, Small Promotional Gifts, Stationery and Travel Accessories. Let’s dive into some of the popular products in each category:

Round Neck T-shirts

Polo T-Shirts

Hoodies & Jackets

Caps

Non-Woven Promotional Bags

Canvas Bags

Drawstring Bags

Waterproof Bags

Laptop Bags

Portable Chargers

Thumb Drives

Blue Tooth Speakers

Wireless Earphones

Water Bottles

Mugs

Sports Towels

Card Holders

Notebooks

Pens