UPDATE: More from Tony Magee.

(Petaluma, CA) – Lagunitas Brewing founder and owner, Tony Magee, drew a line in the sand on Tuesday between what he perceives as “us” (craft brewers/beer people) and “them” (A-B InBev and MillerCoors). A-B InBev bought then-craft brewery, Goose Island, early last year. MillerCoors, meanwhile, is making strides in the ‘better beer’ segment with its portfolio of brands under the Tenth and Blake division.

What do you think about A-B InBev and MillerCoors’ efforts with respect to craft beer over the past 18 months?

Read Magee’s tweets below.

For the first time, been asked to speak @ an industry event. Not craft, but global beer stuff in NYC, Monday… Hmmm… What should I say… — LagunitasT (@lagunitasT) November 8, 2012

The other speakers are honchos from AB, MillerCoors, and other serious monster companies… I prolly should shave… — LagunitasT (@lagunitasT) November 8, 2012

Thanks for all the input! The vote says: Shave?No.The talk I got ready will show how craft's hardly even about beer, it's WAY deeper'n that. — LagunitasT (@lagunitasT) November 8, 2012

We are not even of the larger world.We belong to u. They believe u belong to them. U conjured us & nurtured us. U're a demographic to them. — LagunitasT (@lagunitasT) November 8, 2012

So @ the seminar I told them all what I said in the last twit. But d guy from MillerBlueMoon left just as I started. He bragged about his… — LagunitasT (@lagunitasT) November 13, 2012

…craft credentials & how much his research has told him how to get to you. You're all a demographic to him, nuttin more. But he didn't… — LagunitasT (@lagunitasT) November 13, 2012

…wanna hear from a a craft brewer directly about it. The imperial demeanor was disturbing. He has plans to harvest you all… Freaky… — LagunitasT (@lagunitasT) November 13, 2012

He had huge entitlement issues… He felt as if the world of beer belonged to them and all us amateurs were just messing it up, but they… — LagunitasT (@lagunitasT) November 13, 2012

https://twitter.com/lagunitasT/status/268497484576333824

…their new and recently purchased employees from Goose that they would make sure we don't succeed in Chicago. The Goose folk dint think… — LagunitasT (@lagunitasT) November 13, 2012

…that was cool and they texted us from the event. That they'd tell us reminded me of FightClub…But remember the first rule of FightClub. — LagunitasT (@lagunitasT) November 13, 2012

…one thing's for sure; the future will NOT be like the past…. Cheers all! — LagunitasT (@lagunitasT) November 13, 2012

…that previous tweet was about the annual Bud employee convention in Chicago last week…(too many weird typos in the tweet prior! d'Oh) — LagunitasT (@lagunitasT) November 14, 2012