"The California Consumer Privacy Act (CCPA) is a California state law that enhances privacy rights and consumer protections for California residents. It regulates what businesses are allowed to do with the personal information they collect from California residents.

The CCPA aims to put data rights back into the hands of consumers. Consumer will now be able to understand how their data is actually being used. They will now have a saying in how and with which third parties their data can be shared. The CCPA is aimed at enforcing protection and privacy of personal and customer data.