The fashion industry in China is one of the biggest markets in the world, worth around $140.4 billion (approx. £87bn).

It’s no surprise then that with Beijing Fashion Week kicking off this week, the shows have quickly attracted worldwide attention with the presentation of haute couture collections inspired by the country’s imperial dynasty.

The biannual event welcomes the powerful fashion industry across Asia and the Pacific and features some of China’s biggest designer names such as Ne Tiger and Wang Yutao, as well as some foreign talent like Kopenhagen Fur, from Denmark.

As the shows began, it seemed that make-up artist Mao Gempin, known for his outré take on couture-style shows, seemed to have stolen the show with dramatic bejewelled make-up and feathered headpieces.

Beijing Fashion Week Show all 19 1 /19 Beijing Fashion Week Beijing Fashion Week Beijing Fashion Week A model presents a creation by Chinese designer Zhang Zhifeng from 2014 NE TIGER Haute Couture Collection at China Fashion Week in Beijing Reuters Beijing Fashion Week Beijing Fashion Week A model showcases a creation from the NE Tiger Haute Couture Collection during the opening show AFP Beijing Fashion Week Beijing Fashion Week A model showcases a creation from the NE Tiger Haute Couture Collection during the opening show AFP Beijing Fashion Week Beijing Fashion Week A model presents a creation at Mao Geping Makeup Trends Launch collection during China Fashion Week in Beijing AFP Beijing Fashion Week Beijing Fashion Week A model presents a creation at MGPIN 2015 Mao Geping Makeup Trends Launch collection during China Fashion Week in Beijing Reuters Beijing Fashion Week Beijing Fashion Week A model presents a creation at MGPIN 2015 Mao Geping Makeup Trends Launch collection during China Fashion Week in Beijing Reuters Beijing Fashion Week Beijing Fashion Week A model presents a creation at MGPIN 2015 Mao Geping Makeup Trends Launch collection during China Fashion Week in Beijing AP Beijing Fashion Week Beijing Fashion Week A model presents a creation from the Asahi Kasei Chinese Fashion Designer Creativity Award - Hei Lau collection during China Fashion Week in Beijing AFP Beijing Fashion Week Beijing Fashion Week A model presents a creation at the MGPIN 2015 Mao Geping makeup trends launch during China Fashion Week in Beijing Reuters Beijing Fashion Week Beijing Fashion Week A models presents a creation from the Asahi Kasei Chinese Fashion Designer Creativity Award - Hei Lau collection during China Fashion Week in Beijing AFP Beijing Fashion Week Beijing Fashion Week A model presents a creation at the MGPIN 2015 Mao Geping makeup trends launch during China Fashion Week in Beijing Reuters Beijing Fashion Week Beijing Fashion Week A model presents a creation at the MGPIN 2015 Mao Geping makeup trends launch during China Fashion Week in Beijing Reuters Beijing Fashion Week Beijing Fashion Week Models parade during the NE Tiger Haute Couture Collection, the opening show at China Fashion Week in Beijing AFP Beijing Fashion Week Beijing Fashion Week A model presents a creation by Lulu Liu and Qi Gang's fashion group during the Kopenhagen Fur Collection shows at China Fashion Week in Beijing AFP Beijing Fashion Week Beijing Fashion Week A model presents a creation by Lulu Liu and Qi Gang's fashion group during the Kopenhagen Fur Collection shows at China Fashion Week in Beijing AFP Beijing Fashion Week Beijing Fashion Week A model parades a creation from the Mao Geping Makup Trends show at China Fashion Week in Beijing Reuters Beijing Fashion Week Beijing Fashion Week A model parades a creation from the Mao Geping Makup Trends show at China Fashion Week in Beijing AP Beijing Fashion Week Beijing Fashion Week A model parades a creation from the Mao Geping Makup Trends show at China Fashion Week in Beijing AP Beijing Fashion Week Beijing Fashion Week A model parades a creation from the Mao Geping Makup Trends show at China Fashion Week in Beijing Reuters

Gempin took models to the runway sporting opulent headdresses referencing China’s Ming Dynasty, bold feathered eyelashes, pale beaded and glittery lips, colourful smoky eyeshadows and sculptural hairstyles, paired with couture dresses in red, gold, white and pale blue and pink with some featuring the traditional Chinoiserie prints.