Activision has announced new sales data for its largest intellectual property. The Call of Duty series is now a $10 billion franchise.

The news comes nearly three weeks after the release of Call of Duty: Advanced Warfare, though no specific sell-in or sell-through numbers were offered for that title. Activision does say that this year’s release is the largest for any entertainment product in 2014 in terms of revenue.

Advanced Warfare is performing better year-over-year as compared to 2013’s Call of Duty: Ghosts. It is also the biggest revenue earner for digital titles in console history.

For more on Call of Duty: Advanced Warfare, check out our review.

Our Take

Since publishers are under no obligation to disclose specific sales data on a title level, there are a few things we can infer. Since Black Ops II broke sales records for the franchise, we can safely say that if Advanced Warfare tracked ahead of Treyarch’s last entry, we’d know about it.

You might also wonder why this data is coming three weeks after launch. This is also likely due to complexity of year-over-year comparisons with titles that had staggered releases due to new-gen console launches.

Even though Advanced Warfare isn’t likely the best the series has done, it’s still a good sign for Activision that it has surpassed Ghosts. Call of Duty isn’t going anywhere soon.