Snap Inc., the new parent company of the popular Snapchat app, is said to be preparing for a 2017 share offering, which would bring to Wall Street one of the most prominent of the venture-backed tech ‘unicorns’, according to a report by the Wall Street Journal. Snap Inc. could be ready for its initial public offering (IPO) by March next year.

The IPO is likely to value the Californian tech company at over $25 billion, according to the report, which makes it the largest on the U.S. exchange since 2014, when China’s Alibaba hit the market. But Snap Inc. contacted AFP saying: “We aren’t commenting on rumors or speculation about any financing plans.”

100 million people are said to use Snapchat around the world, sending videos, images and text messages which vanish after a fixed amount of time after being viewed. Some reports say Snapchat generates 10 billion video views per day, which proves its popularity and worth. The company’s finances aren’t public, but research firm eMarketer estimates that Snapchat would generate nearly a billion dollars next year from advertising.

Snap has broadened its offerings to its audience, which is particularly dominated by young people who enjoy the app’s fun selfie-filters. The company is offering a variety of ‘channels’ that allow its media partners – including CNN, ESPN, Vice and BuzzFeed – to connect with its audience. In one deal, NBCUniversal is making a Snapchat version of its singing competition show "The Voice."