Before smart phones were the norm, Motorola was in command of the cell phone business. However, they were slow to release their version a smart phone and by the time they entered the market, iPhone and BlackBerry were already killing the competition in sales.

Motorola was focusing on factors such as the physical shape of the phone rather than customer experience. At its peak, the company raked in $43.7 billion in revenues. The company's shares fell more than 90% from $107 to $13 from October 2006 - March 2009. While its sleek and stylish Razr phones dominated the market, Motorola had around 22% of the market share, but their lack of initiative cost them dearly.

Motorola is currently owned by Google and the search engine giant is looking to help the phone company reclaim its throne.