Tags: @CTV_PR, @CTV, @TSN_Sports

– With a stunning comeback victory led by star quarterback Patrick Mahomes, the Kansas City Chiefs victory over the San Francisco 49ers in SUPER BOWL LIV is the most-watchedever in Canada, attracting a record average audience ofon CTV, TSN, and RDS, according to preliminary data from Numeris. Nearly– 51% of Canada’s population – tuned in to watch some part of the NFL’s iconic championship game. Audiences peaked atat 8:22 p.m. ET during Jennifer Lopez and Shakira’s joyful, high-energy performance in the Pepsi Super Bowl LIV Halftime Show.ranks as Canada’s most-watched broadcast of the 2019/20 broadcast season. The game ranked as the #1 program of the day, and CTV was the most-watched network in Canada on Sunday.also scored major share figures in key markets across Canada, including Calgary and Vancouver, where 80.3% and 79.5% of people watching TV were tuned to the, respectively. In the coveted post-game timeslot, the Season 3 premiere of CTV’s smash-hit seriesattracted a series-high, scoring Canada’s biggest post-audience since 2012. The game attracted significant engagement across the networks’ digital platforms compared to last year, withlive stream video starts on CTV, TSN, and RDS, andpage views on TSN and RDS. CTV and TSN’s social media platforms attracted nearlyimpressions forcontent on Instagram, and nearlyimpressions on Twitter. Audiences for the NFL Playoffs on CTV, TSN, and RDS grewcompared to last year, reaching nearly. Bell Media joined a multitude of advertising clients in leveraging Sunday’sbroadcast, delivering a promotional campaign showcasing several original Canadian productions, including an extended two-minute trailer for new Original Drama TRANSPLANT airing just ahead of the game, along with promotional spots for Season 2 of JANN and the final season of CARDINAL. Bell Media’s CTV, TSN, and RDS are the official broadcasters of the NFL in Canada. Source: Numeris, Total Canada, Preliminary Data subject to change