UKIP leader Nigel Farage has chosen Canvey to kick off his election campaign.

The larger-than-life figure will officially launch the anti-EU party’s bid for Parliament on Canvey on Thursday, the Echo can reveal.

Ukip has confirmed the visit, which will be an invite-only meeting, but refused to reveal the venue for the launch.

Jamie Huntman, Ukip’s parliamentary candidate for Castle Point, said: “We are very excited to learn Nigel Farage has chosen Castle Point as the venue for his first stop on the election campaign.

“We truly believe Essex will lead the way.”

The Echo understands Ukip’s election team has chosen Castle Point as the seat, held by Conservative Rebecca Harris, as one of the party’s prime targets.

Ukip holds five seats on Castle Point Council and Canvey Island Independence Party, which holds 14 seats, is to back Ukip in the general election.

Holding the launch outside a large urban centre may also be a deliberate affront to the Westminster establishment.

Mr Farage was forced to abandon a public appearance in Rotherham last week amid demonstrations against Ukip.

Ukip expects to pick up votes in Thurrock, South Basildon and East Thurrock and Castle Point.

Joe Cooke, Labour’s parliamentary candidate for Castle Point, said: “I hope the people of Canvey and Benfleet will rise above the divisiveness of Ukip and choose between the two experienced parties.”

Colin MacLean, chairman of Castle Point Conservative Association, said: “Residents of Castle Point are not going to help Ed Miliband walk into 10 Downing Street by electing anyone other than our MP, Rebecca Harris. When the Ukip bandwagon rolls out of Canvey on Thursday evening, Rebecca will still be here, working hard.”