It looks like there’s new figure cashing in on the Beyoncé boycotts. And it just so happens to be Beyoncé.

During the kickoff of The Formation World Tour in Miami tonight, fans spotted a new batch of merchandise that features the bold words “Boycott Beyoncé” written on the front. The phrase, seen on tees and phone cases, is a clever response to the wave of criticism Bey received following the Super Bowl 50 halftime show. Critics claimed the “Formation” performance was a “race-baiting stunt” as well as “a slap in the face to law enforcement,” mostly due to the Black Panther Party references. Soon after the show, critics began to organize protests and even called for a Beyoncé boycott, which was ultimately a big ol’ fail.

You can check out images of the boycott merch, as well as other items being sold on The Formation tour, below.