Why Build an Email List?

Is it because everybody’s doing it?

The answer is both yes and no—for at least two reasons:

Not everybody is doing it right. If everybody’s doing the same thing, you need to do something else to stand out.

But there’s a more important reason why you should be building an email list: Not everyone who visits your site is ready to buy from you.

Different prospects are at various stages of the buyer’s journey. Some already know a lot about your products, whereas others only heard about you today.

With a well-segmented email list full of high-quality leads, you can persuade every prospect at each stage of your sales funnel.

Further, you can create space to convert subscribers into buyers and buyers into repeat customers.

While there are many ways to do this wrong, there is a handful to make it right. And that’s what we’re covering in the next chapter.