Grand Hilton Seoul is gearing up for its annual beer festival, Oktoberfest, bringing Germany’s renowned beer festival to the heart of Seoul.



This year’s festival will be held on Sept. 8 at the hotel’s convention center.



The hotel’s General Manager Bernhard Brender, a German native, started the tradition in 2007, hosting the local version of Oktoberfest every year since then.





General Manager Bernhard Brender of Grand Hilton Seoul (By Park Hyun-koo / The Korea Herald)



“It’s all about the originality,” Brender told The Korea Herald at his office.



Though the festival here takes place in a convention center, not in a tent, Brender stressed that it is as authentic as the original one held in Munich.



“An Oktoberfest is natural. It is a tradition, the same from that of the last year. It is a time to respect the tradition,” Brender said.



“People expect to have the best draft beer at the Oktoberfest. The music will be always the same, traditional German music. The food, of course, including sausages and more, are the same.”





Oktoberfest in Seoul (Grand Hilton Seoul)