“You’ll never —” For talk show host Alex Jones, the revolution starts not with a bang, or a whimper, but with Tangy Tangerine. “You know, many revolutionaries rob banks and things, and kidnap people for funds. We promote in the free market the products we use that are about preparedness. That’s how we fund this revolution against the new world order.” Like a burly carnival barker, he once boasted that Tangy Tangerine weight loss supplements allowed him to shed 37 pounds in just two months. It’s just one of the products Jones has hawked in the past to fund his media empire, Infowars, and to bankroll his, at times, lavish lifestyle. Today, he sells a number of items, ranging from freeze dryers to so-called testosterone boosters for men in need of a little something extra to fight the globalist agenda. And don’t forget the fish oil. “You ever seen fish oil look like that — no, you’ve never seen that, have you? Just like our information is dynamite, so are our products, infowarsstore.com.” In 2014, Jones’s business had revenues of more than $20 million. What’s made Jones a millionaire is his ability to merge his bizarre claims with his merchandise. The apocalypse requires products that the Infowars store can readily supply. His customers buy in, and then they buy. “The globalists, obviously, are hitting us through our water. It’s time to take control of our lives. It’s time to not give our children and families these poisons.” Jones touts the coming Armageddon. Conveniently, he also sells body armor and components for homemade guns. “You’ve pissed in the face of the globalists that don’t want us to be able to defend ourselves. You’ve supported the infowar. You basically have made America great again, so thank you all for your support. Limited editions available right now.” Jones, and others who help peddle his products, like chiropractor Edward Group, accuse the government of putting fluoride in drinking water, knowing it was a deadly poison. “Dumbing the population down, you’re easily controllable, and they can also —” “They’re cutting us off from higher consciousness.” And thus, Jones will sell you fluoride-free toothpaste laced with counteractive iodine. If the struggle against the ‘deep state’ is getting you down — “I can’t handle it anymore.” — there’s Super Male Vitality for aging men. “With Dr. Group’s help, we have developed the ultimate male vitality supplement. This is the answer to the globalist war on male vitality with the estrogen mimickers they’ve added to the food and the water supply.” “Oh, my God!” But all that prowess comes at a cost. “Shut this down! This is not safe!” Documents show Jones has sold at a 20 percent markup. Where he bought it for around $15, he sells it for around $70. (On sale now.) The millions of dollars his fans have spent on his products have made Jones a wealthy man. But his vitriolic rhetoric — “… have their battle rifles and everything ready at their bedsides.” — and crackpot theories, like that the Sandy Hook school shooting was a hoax, have gotten him kicked off of Facebook and YouTube and resulted in various lawsuits. Most recently, Twitter has permanently banned Jones and Infowars for violating their abusive behavior policy. Despite these setbacks, Jones continues to seethe against the machine, presumably not without the help of his survival shield formula.