Last month, it was announced that Northside Pharmacy on Bedford Avenue and N 7th Street in Williamsburg would be converted into a Dunkin' Donuts. The store has now entered the hiring phase of development, as you can see from the photo above; it's (literally) a sign for many people that heralds the absolute death knell for the neighborhood, one that no amount of new record stores can fix. Check out some of the memorial tweets below—but always remember that Williamsburg died when the first kid said, "Williamsburg's not dead, Williamsburg's not dead."

Dunkin Donuts opening on Bedford & N7th St. Sharks now telling grandkid sharks about that time Williamsburg jumped over them ago. — Lauren Tara LaCapra (@LaurenLaCapra) September 7, 2013

Taste the delicious hipster angst: Dunkin Donuts is opening on N 7th & Bedford!!! Williamsburg has jumped the shark! pic.twitter.com/9a8TJnd65O — Leeds Radio (@LeedsRadio) September 18, 2013

Breaking Williamsburg news: Dunkin Donuts is moving to the old Northside Pharmacy location on Bedford Ave. #tippingpoint — rachel tipograph (@racheltipograph) September 9, 2013

Lol. Dunkin Donuts coming to Bedford Ave. — Kareem (@kareemy) September 10, 2013

Still depressed by the fact that this local pharmacy is becoming a Dunkin' Donuts. #williamsburg http://t.co/8VjLZlsbLO — Jillian Steinhauer (@jilnotjill) September 6, 2013

Cmon no one wants a @dunkindonuts in Williamsburg, Brooklyn. #goaway — Summer Rayne Oakes (@sroakes) September 16, 2013

Dunkin Donuts on Bedford? Why? — Devin Ruben Perez (@sserpent) September 11, 2013

Dunkin' Donuts is opening up on Bedford and N.7th. It's all over now baby blue... — The Statue of David (@thestatueofdavi) September 17, 2013

@Starbucks Dunkin Donuts is coming to Williamsburg, Brooklyn at Bedford and 7th Ave. Can you please stop them? — jenni chang (@jennichang) September 18, 2013

But hey, at least one person is super psyched: