“Israelis are incredibly good at problem solving. They are trained to never accept barriers and always try and solve an issue – no matter how difficult it is. This makes Israel very strong in technology. However, Israelis are typically not good when it comes to finesse and creating slick user interfaces for the normal consumer. This leaves a shortage of business to consumer start ups in Israel as people here usually like to solve digital issues for businesses but not the consumer…I think Israelis are drawn more to algorithms and the back end stuff.”