Anyone who’s ever mulled over paint colors has had a moment where you’ve questioned whether or not you’re going insane.

“So I know I want a pale blue but I can’t decide if I like Harbor Mist, Arctic Dawn, Cumberland Fog, Iceberg, Sentimental Lady, Blue Thistle, Sleep Baby Sleep or Zen.”

Who comes up with these names, anyway?

These women do. The marketing experts behind PPG Voice of Color, Dee Schlotter and Misty Yeomans have named a spectrum of paint colors for popular brands such as Olympic, Glidden and PPG Paints. With 20 years in the paint industry, they believe that every color has an emotional association and their job is to help connect people to these shades with words.

The duo recently answered questions about the color-naming process in Reddit’s Ask Me Anything community. Here are some of the highlights.

On what it takes to name paint colors for a living:

On where they find inspiration:

On the naming process:

On a few of their favorite colors:

On a great color name:

On their color-naming regrets:

On the hardest colors to name:

Some suggestions from a redditor:

On the strangest names that somehow just worked:

On the 2016 Color of the Year:

On avoiding legal troubles:

On something we bet you didn’t know was a thing:

On chicken nuggets:

On The Dress:

Here’s the full conversation in the original Reddit thread.