BATON ROUGE – A billboard honoring former LSU standout Odell Beckham Jr. and his NFL Offensive Rookie of the Year honor is currently on display in Times Square in New York City.

The billboard is located above the Good Morning America Studio on the 1500 block of Broadway at 43rd and 44th avenues. It's scheduled to run through at least Thursday.

The billboard, which was designed by Krystal Bennett-Faircloth of the LSU Sports Information Department, features Beckham's one-handed catch that he made against Iowa in the 2014 Outback Bowl along with one of his New York Giants action shots.

A LSU football helmet along with the slogan, “Born on the Bayou” is featured on the sign as well as the LSU football Twitter handle @LSUfball.

In his first season with the Giants, the former LSU All-American caught 91 passes for 1,305 yards and 12 touchdowns despite missing the first four games of the season. He was the 12th overall pick in the 2014 NFL Draft.

Feb. 3 Update: Along with the billboard location in Times Square, this image now appears in the following locations of Beckham's hometown of New Orleans:

4501 Veterans

W. Esplanade & Williams

8100 W. Judge Perez Dr.

Airport Rd. & 25th