Samsung‘s newest Experience Store in Melbourne opened its doors to members of the press this morning for an exclusive preview of both the store and Samsung’s newest products – the Note 4, Note Edge, Gear VR and Gear S. We sent Scott in to check it out and get a look at the store first-hand.

Located on Level 2 of Melbourne Central, the new store is a 350m2 space with smart tutors, group or one-on-one lessons and an onsite repair centre. It’s decked out in Samsung’s blue livery with a mix of what appears to be wood and slate flooring and you move from section to section. As you might expect, there’s also a number of interactive displays and a lot of product demo stations.

Samsung will sell you devices on-contract with Telstra or Vodafone (curiously, not Optus) or outright at retail prices. There’s also a dedicated space for enterprise and corporate customers.

The store is actually already open to the public (and has been for a few days), but the grand opening is scheduled for tomorrow. It looks like the Note Edge and Gear S product demonstrations won’t stick around, though you’ll be able to buy them soon enough. We’re checking with Samsung whether they have any events or special offers planned for tomorrow and will update if we get any information.

Samsung also had the Note 4, Note Edge, Gear VR and Gear S on demo. No report of anyone trying the Gear VR would be complete without a picture of them trying it on:



Have you checked out Melbourne Central’s new Samsung Experience store? Tell us about it in the comments!