Six years ago, in the lead-up to My Beautiful Dark Twisted Fantasy, Kanye West held bloggers hostage each weekend waiting for G.O.O.D. Fridays. Over the course of 15 weeks, Kanye dropped a new song every Friday evening / Saturday morning. Several of the tracks, such as “Power”, “Devil in a New Dress”, and “So Appalled”, would later appear on Dark Twisted Fantasy. Others like the “Power (Remix)”, “Christian Dior Denim Flow”, and “Chain Heavy”, were simply standalone tracks, but damn good ones at that.

Now, as Kanye gears up for his next LP, SWISH, he’s apparently resurrecting the campaign. At least that’s according to his wife, Kim Kardashian West, who’s tweeted “New music!!!! #EveryFriday”. It appears tonight’s offering is called “Real Friends”.



Update – Friday, 12:30 p.m. CT: “Real Friends” has arrived, as has a snippet of “No More Parties in LA” featuring Kendrick Lamar. Listen to both here.

Kanye has already preceded SWISH with a bevy of tracks including “Only One”; “FourFiveSeconds” featuring Sir Paul McCartney and Rihanna; “All Day” featuring McCartney, Theophilus London, and Allan Kingdom; and “Wolves” featuring Sia and Vic Mensa. Last week, he rang in the New Year with a freestyle called “FACTS”.

Last month, Kanye took to Twitter to announce that he was finishing SWISH. According to one well-placed source, the album is currently slated for a February release.

I’m finishing my album and my next collection… — KANYE WEST (@kanyewest) December 13, 2015

Below, listen to Kanye’s past G.O.O.D. Friday track “Chain Heavy” featuring Talib Kweli and Consequence, produced by Q-Tip.