LCBO to Open Craft Beer Specialty Sections at Select Locations

TORONTO, ON – At a trade symposium held earlier this month, Ontario’s government-run alcohol retail chain the LCBO announced plans to open a Craft Beer Destination shop at its flagship Summerhill location in Toronto, as well as smaller craft beer specialty sections in 25 other stores across the province.

According to the presentation, the sections will feature craft beer from all regions – Ontario, the rest of Canada, the U.S., and International – although Ontario brands will be featured more prominently.

The Summerhill shop will also feature a growler station with three lines filling growlers to order, and additional brands available in pre-filled growlers. Specially trained Beer Ambassadors will offer advice and guidance to shoppers, and unique products and special events will also be featured.

The Craft Beer Destination shop at Summerhill will be opening in August 2015. Timelines for the specialty sections at other locations have yet to be announced.

For more details, see the full presentation (6 MB PDF file) from the LCBO Trade website.