captured in a television advertisement has won Adelaide's kwp! the prize for producing the world's best commercial. THE raw and earthy passion of the Barossahas won Adelaide's kwp! the prize for producing the world's best commercial.

In a ceremony in Cannes this morning, kwp! was awarded the Grand Prix as well as the category prize for the best tourism ad.

The prizes in the Cannes Corporate Media and TV Awards were awarded by Filmservice International, an industry body covering Europe, the US and China.

"kwp! Advertising in collaboration with the South Australian Tourism Commission are the big winners of the 4th Cannes Corporate Media & TV Awards 2013!," Filmservice announced.

"Barossa. Be Consumed won the jury's votes for the way the film brings to life the rawness and authenticity of the fertile land and wine producing region of Barossa, defined by an unique soil and passionate people."

Creative director James Rickard was in Cannes to accept the awards - a white dolphin trophy for the grand prix and a gold dolphin for the category prize.

media_camera A scene from the award-winning ad promoting tourism in South Australia's Barossa Valley, by Adelaide agency kwp

John Baker, squire of the agency, said they were incredibly chuffed and off to the pub to celebrate.

It was fantastic to see South Australia on the world stage, he said.

"It's nice to pick up awards but it's even more important to know that the ad is working." he said.

"We're on the money with both at the moment, which is good."

Tourism Minister, Leon Bignell, told State Parliament this week that preliminary research showed a

significant surge in visitors over the past four months since the ad, set to the music of Nick Cave, was launched.

media_camera A scene from the award-winning ad promoting tourism in South Australia's Barossa Valley, by Adelaide agency kwp!

"Attention grabbing images of the Barossa, of local food, produce and the soil where they are

grown has driven a renewed interest in the region," Mr Bignell said.

"The Barossa Visitor Information Centre in Tanunda has experienced its busiest July and

August period ever.

"The number of people visiting the Barossa regional page on the state tourism website

southaustralia.com has increased by 60 percent compared with the same period last year,

indicating that the campaign is having a real impact."

Visits to the Barossa.com website have also increased since June, with the dining web page

recording a 215 per cent increase in visits.

The Filmservice International Cannes awards are different from golden lions for creative ads presented as an aside to the Cannes film festival.

The Filmservice dolphins are for longer advertisements and corporate documentaries.

This year there were 719 entries from 40 countries for clients who included Audi, Porsche and Sainsbury's.