Businesses on Tennyson Street are buying two hours worth of lures to attract Pokemon and, more importantly, trainers to the street Saturday night.

Stores pitched in to buy 80 lures to cover the street’s 17 Pokestops and five gyms between 38th and 44th avenues from 5-7 p.m., a move they hope will not just bring players to the street, but to their stores as well.

Pokemon Go is a augmented reality game played on people’s smartphones. Users walk around trying to catch Pokemon, which they can use to battle at gyms. A player can restock on Pokeballs, which are used to catch Pokemon, and other items at Pokestops.

“There’s so many active Pokestops on the street,” said Jimmy Funkhouser, owner of Feral Mountain Company near 44th Avenue on Tennyson Street. “We’re just surrounded by them.”

Funkhouser said the efforts have been led by Feral and BookBar, just a few doors down, which both have several Pokemon fanatics on staff. The two and a couple of other businesses bought the lures, which attract Pokemon, for under $100.

“It’s pretty obvious when someone walks by and they’re playing Pokemon,” Funkhouser said. “We’ve had quite a few people stop in that were walking the street because they were playing Pokemon Go.”

If a night on Tennyson Street is not enough of a workout, trainers can also go to Cheyenne. Visit Cheyenne evolved its historic trolley into the Pokemon Express. Starting at 6 p.m. Sunday, the trolley will be on a new route, covering more than 40 Pokestops. Tickets are $10 and riders 15 and younger need to be accompanied by an adult.