Adding to the recent reports about an Apple vehicle, the Wall Street Journal reports that Apple has hundreds of people working on an electric vehicle under the code-name Titan.

The current design apparently looks like a minivan.

This is just the latest story this week about Apple building a car. It seemed like a far-fetched idea a month ago, but now?

To recap:

Apple head designer Jony Ive. Getty Images/Michael Kovac



Now, the Journal adds a lot more detail to these reports.

Apparently the project has been underway for more than a year and has hundreds of people working on it. It's reportedly being led by Steve Zadesky, a former Ford engineer who also helped build the iPhone. Johann Jungwirth, the chief of research and development at Mercedes-Benz in North America, was hired away in September to help run the project, too.

Apple investigates new product areas all the time, and there's a chance this won't ever come to market, but the size of the team and the executives hired to work on it make it seem pretty serious. Plus, apparently Steve Jobs was talking about an iCar in 2009, and chief designer Jony Ive has had a bit of an obsession with the poor design of American cars.

Tim Cook coyly hinted last year that Apple had projects that nobody knew about. It appears that this vehicle is one of them.