Startup Lessons Learned conference was billed ahead of time as the Woodstock for now (if you weren't there, you'd say you were). The expertise in the room and broadcast emanating more than lived up to the billing. I love seeing the learning practices shared far & wide. Eric, huge thanks for organizing. As an entrepreneur currently in NY, the live feed was an amazing gift.As has become the start of a habit, I've organized a tweet archive, so sharing it. It's slightly more cleaned up than last time , but still raw-esque.

A ton of folks shared the gems that resonated with them. Special thanks to Dharmesh Shah, Cindy Alvarez and Ali Sohani for especially rocking it.

A few decks:

Eric Ries (@ericries) slides

Steve Blank (@sgblank) slides & stream

Hiten Shah (@hnshah) slides



Drew Houston (@drewhouston ) slides (dropbox)



Kent Beck (@kentbeck) slides & stream

JustinTV streams

---------------------------------

9:00 AM

Welcome and Opening

Eric Ries

Host, Startup Lessons Learned



"There has never been a better time in the history of the world to be an entrepreneur." #sllconf (via @dharmesh)



"You are all very strange early adopters of a new idea." @ericries at #sllconf (via @dharmesh)



"In #startups, the product & customer are unknown." #sllconf #leanstartup @ericries Test your hypothesis, be adaptive (via @alisohani)



"In lean transformation, Q#1 is which activies are value-creating and which ones are a waste @ericries



"Value = validated learning about customers" @ericries



Myth #1: "Lean means cheap". Lean startups is NOT about cost, its is about speed. #sllconf #LeanStartup @ericries (via @dharmesh)



There is no substitute for a #vision. Data/ #Metrics separates delusion from vision. #sllconf #LeanStartup @ericries (via @johnprendergast)





---------------------------------

BUILD – Agile, Continuous Deployment

9:30 AM to 10:20 AM

Build: Keynote – “To Agility, and Beyond”

Kent Beck

Three Rivers Institute



Those who yet don't get it, #LeanStartup is for #Startups to do #Agile #ProdMgmt & #CustDev, like #Evolution in nature. (via @alisohani)



The gist of #leanstartup is about adaptability. #sllconf (via @JoshNursing)



If your idea seems really plausible & true, then you don't really have a good startup idea. @kentbeck #sllconf #leanstartup (via @alisohani)



"Start with what you want to learn, and work backwards to the build" @kentbeck #sllconf #leanstartup (via @scottporad)



"Most startup failures are due to untested assumptions." #sllconf #leanstartup Challenge them, test #hypothesis (via @leonardkish)



How quickly can a startup expect to go from concept to product release? @kentbeck #sllconf #leanstartup (via @alisohani)



Product Dev gets in the way of customer learning. #ContinuousDeployment shortens the dev cycle. #sllconf #agile (via @BrainHuddle)



"A number of those failed startups of mine were building...carefully polished products that nobody ever actually bought" @kentbeck #sllconf (via @cindyalvarez)



Optimize for your team as a whole, not for your own individual performance @kentbeck #sllconf (via @cindyalvarez)



Turn your focus from optimizing what you're good at, to optimizing what the team wants to acheive. #sllconf (via @saintsal)



From very start focusing on a "good engineering" in #startups is "self serving" - @KentBeck #sllconf #leanstartup #custdev (via @alisohani)



Fix the code when you need to, from hackery to scale - @kentbeck From prototype to well finished quality. (via @alisohani)



'Your code is messy. get over it.' @kentbeck #sllconf Sooner you accept the reality, you're off to cure the real problem. (via @benrigby)



'The key thing is figuring out when to switch from hackery to scalability' - @kentbeck #sllconf #leanstartup (via @benrigby)



Build half a product, see if anyone wants it. Spending few months is better than a year to find that out. #sllconf (via @gabek)



'Is anyone going to click the buy button? Find out 1st before you code the #PaymentSystem.' - @kentbeck #sllconf (via @benrigby)



Removing bad features=good, not building them in the first place=PRICELESS #sllconf #LeanStartup (via @johnprendergast)



Having a paying customer is a better measure of progress in #startups; technical success doesn't mean jack #sllconf (via @alisohani)



"Collaborating with customers is much better than selling them software." - kent beck #sllconf #LeanStartup (via @benrigby)



Don't want the company to fail fast, want the bad ideas to fail fast & make room for the new #sllconf #LeanStartup (via @dcian)



#LeanStartup: @kentbeck revises the #Agile #Manifesto (for #startups) http://java-metrics.com/kentagileleanstartup #sllconf (via @alisohani)







---------------------------------

10:20 AM to 10:40 AM

Continuous Deployment Case Study: WiredReach



Ash Maurya

WiredReach



Don't focus on coolness of the feature, but whether it solves the consumers' problem. @ashmaurya #sllconf #leanstartup (via @jeantessier)



Before prod-market fit, hard to validate features quantitatively. We ask customers how new it helped. @ashmaurya #sllconf (via @cindyalvarez)



When 3+ customers show pain, don't deploy features until previous ones are validated @ashmaurya #sllconf (via @DaveChurchville)



Features must be pulled, not pushed. They must be validated first. #sllconf #LeanStartup #CustDev #ProdMgmt (via @darrellbrogdon)



Working in small steps & actively monitoring allowed us to learn more frequently, & adjust course. @ashmaurya #sllconf (via @saintsal)



Customer-suggested feature - we pushed it out to JUST the requester & asked if it solved their prob. @ashmaurya #sllconf (via @cindyalvarez)



Continuous deployment is incremental & takes time to get good at (so start as early as possible) @ashmaurya #sllconf (via @cindyalvarez)



Release cycle time under 30mins (we did this by adding more QA boxes) - @ashmaurya #sllconf (via @cindyalvarez)



"Scariest thing for us [w/continuous deployment] was feeling of no safety net" @ashmaurya #sllconf (via @cindyalvarez)



---------------------------------

10:40 AM – 11:00 AM

Agile Development Case Study: Grockit



Farb Nivi

Grockit



If ppl are used to idea that 'tomorrow everything may be different', it's a lot easier when it's tomorrow & everything is different #sllconf (via @cindyalvarez)



#CustDev validates your intuition when data agrees w/ you & validates your wisdom when it doesn't - Nivi. #sllconf (via @adityatuli)



Describing work to developers in #narrative form produces fewer #bugs. #sllconf #leanstartup #UserStories Nivi (via @scottporad)



Build a narrative that tells the story of your users; don't use your tools as just a developer to-do list. #sllconf Farbood Nivi (via @kkoym)



Pair 70-80% of the time. Rest spent on spikes and chores. #sllconf Farbood Nivi



Interview for engineer at Grockit: a half day of pairing. "Do you want to continue pairing with the candidate?" #sllconf (via @mccloo)



Forgot to mention that we started and ended a deploy to production in the ten minutes before my Agile Software Dev presentation @sllconf :) (via @farbood)







---------------------------------

11:00 AM – 11:30 AM

Case Study: “But Does It Scale?”



Tim Fitz

James Birchler

Brett G. Durrett

IMVU





Use (good) #metrics, #iterate quickly, accept failures, value everyone's work. #sllconf #imvu (via @troyangrignon)



Great #startups #culture: Accept failures, encourage experimentation, have a post-mortem, move on. #sllconf #agile (via @orchid8)



Passion for customer validation is great. Obsession for immediate validation can distract you. #sllconf #CustDev (via @jordanmuela)



"Don't ignore your customers, but don't expect them to design your product." #sllconf #leanstartup #custdev (via @freemarmoset)



Hack week: Anyone can work on anything, but at the end of week, "ship it or kill it" #sllconf #imvu (via @dharmesh)



You can release the code (get it out), but you don't have to release the feature. Run-time config is your friend. #sslconf #imvu (via @dharmesh)



"ah ha" moment is really "oh crap" moment. Who hasn't had those? "we hired smart people who can't change our code" #sllconf (via @cwodtke)



Continuous Deployment at IMVU: Doing the impossible fifty times a day. « Timothy Fitz http://bit.ly/at5Joo #sllconf (via @stewtopia)



@cwodtke: If you haven't read it, it's a must: Maker's Schedule, Manager's Schedule http://bit.ly/4cVJTA #sllconf



---------------------------------

11:30 AM – 12:15 PM

But What About Design?



Andrew Chen

Siqi Chen

Laura Klein

Dave McClure

Rashmi Sinha



Great design is about storytelling more than about visual presentation or engineering - @davemcclure #leanstartup #sllconf (via @_iamfm)



"You should be optimizing for user happiness & business value" - @davemcclure #sllconf #leandesign (via @cindyalvarez)



"Make the user respond emotionally in a way that makes you money." @davemcclure #sllconf @dharmesh #leanstartup (via @alisohani)



"Hate is a better #signal than indifference. You can #iterate around hate better." - @davemcclure #sllconf #leandesign @techranch (via @alisohani)



Find a small group of lovers & haters and iterate around that. Indifference is the enemy. @davemcclure #sllconf #leandesign (via @wizard_71)



You can't create fun experiences by iterating based on data. Use data to confirm hypotheses -- not formulate them. #sllconf Siqi Chen (via @dharmesh)



"Initial hypothesis is creative, confirmation and validation of idea is analytic" #sllconf @davemcclure (via @asgrodd)



"Design is the way that you express your vision" @rashmi at #sslconf (via @dharmesh)



You need the designer to be part of the development team, not just hand-off the design -- @lauraklein #sllconf (via @ultrasaurus)



'Designers should be intimately familiar w/ biz objectives (#businessmodel) & #metrics goals' #sllconf #leandesign (via @benrigby)



Iterate around the marketing (Educating users, uplifting) as much as the product. #leandesign #sllconf #custdev (via @mainwilk)



"Mint.com product was late. Meanwhile, launched a blog first and created a bunch of content to drive visitors. @davemcclure #sllconf (LOVE IT) (via @dharmesh)



"Most people think great #design is about how things look. Great design is about how things work." - #SteveJobs #sllconf (via @alisohani)



Get it straight: Test/Work on the riskiest thing first! - @davemcclure #sllconf #leanstartup #leandesign #custdev (via @bigs)



"Spend time to #design 1st 5 mins #UX." it's user realizing quick whether "this is for me" #sllconf #leandesign Siqi Chen (via @adityatuli)



Do #Face2Face #UserTesting to get the customers impressions #sllconf #leandesign Laura Klein (via @BrainHuddle)



Minimum Viable Product (business model) vs. Minimum Desirable Product (Engagement, love) Andrew Chen #sllconf (via @dharmesh)



@jerepick: For example, an airplane? RT @alisohani: Build half a product, see if anyone wants it. @gabek #sllconf



@jerepick: Isn't this a formula for getting stuck in local maxima? How do you avoid that? RT @alisohani: 'dont push features. optimize existing ones



@alisohani: Point is not to build crappy product, but to iterate it fast w/ customers to achieve quality #MinimumViableProduct



Book @davemcclure mentioned - The Mating Mind: How Sexual Choice Shaped the Evolution of Human Nature http://amzn.to/bavx6Y #sllconf (via @stewtopia)



---------------------------------

MEASURE – Pivot, Minimum Viable Product

1:15 PM – 2:00 PM

Conversation: Getting to Plan B



Randy Komisar

KPCB



I want to invest in people that are irrationally committed to solving a really big problem. #sllconf (via @dharmesh)



@ericries: "Did you ever see a Plan A work?" Randy Komisar: "No" #sllconf (via @cindyalvarez)



"The plan B process never ends. Paypal scored on plan G" - Randy Komisar #SLLconf #sllconfboi (via @alisohani)



"Is entrepreneurship a good way to make money? Statistically, no. It's a great way to live your life, though." #sllconf Komisar (via @codypo)



Entrepreneurship is a #lab; we don't know exactly what we're doing, we know why we care - Komisar #sllconf @mavenroger (via @alisohani)



Important for entrepreneurs: Know where you're going, but be fluid on how you gonna get there - Randy Komisar #sllconf (via @stempm)



By the time you decide to make a change, you're going to wish you had changed earlier. #sllconf (via@dharmesh)



"If it takes you 6 months to measure, you're measuring the wrong things" - Komisar #sllconf (via @cindyalvarez)



"The problem you are solving points you to your customer" - Randy Komisar #sllconf (via @shyamster)



I want somebody who is going to use as little of my time and money to get to the right answer. - Randy Komisar, Kleiner Partner #sllconf (via @startupsrule)



"Keep three thing that might kill your business in your sight everyday" - Randy Komisar #sllconf (via @shyamster)



Data doesn't support the Deferred Lifeplan. Live your life to the fullest pursuing your passions & people you <3 - Randy Komisar #sllconf (via @alisohani)



"Most of #SandHillRd now think themselves as investors, not as risk takers & company builders." #sllconf (via @mikemoir)





---------------------------------

2:00 PM – 2:20 PM

Minimum Viable Product Case Study: Aardvark



Damon Horowitz

Max Ventilla

Aardvark/Google





"Process: assume you are wrong (you'll be right about that, at least)" - Damon Horowitz #sllconf (via @cindyalvarez)



Everyone thinks about a hockey stick in terms of user growth, try thinking about it in terms of engineering progress. @ventilla #sllconf (via @jordanmuela)



When "Goal is to minimize #risk of catastrophic fail" - only way is to maximize trials. - @ventilla #sllconf (via @cindyalvarez)



Principles Aardvark used to create their product: Minimize risks, Maximize trials, Be Patient (via @BrainHuddle)



Aardvark used 6-12 user to try things out every week for 9 months #sllconf (via @BrainHuddle)



Aardvark did 'Wizard of Oz' testing where people pretended to be the product - result: a $7.5m round 9 months later #leanstartup #sllconf (via @sumitguha)



For 9 months, #Aardvark powered by humans, pretends to be a #RecSys #HCIR. Actual software took over very gradually. #sllconf (via @alisohani)



Part of your job as entrepreneur is to be barraged by ideas and opposing viewpoints: Aardvark #sllconf (via @martinertl)



People joining a startup should understand that they're getting on an already sinking ship . #sllconf Max Ventilla (via @dharmesh)



Startup is sinking ship from day 1, you WILL piss off some users. No way around it. Need thicker skin. #sllconf (via @jeantessier)



Turn away really good hires that don't believe in the vision #sllconf @ventilla (via @akumar)



Good to be in a startup: "people who are type A that want to be proven wrong" #sllconf (via @kkoym)



"The Anatomy of a Large-Scale Social Search Engine" @vark - http://bit.ly/9hTk9f (expand) (.pdf) #sllconf #sllconfboi (via @ericshaver)



"A dominant theme of entrepreneurship should be gratefulness. Be grateful for your advisors, users, your team, etc." #sllconf (via @codypo)







---------------------------------

2:20 PM – 2:40 PM

Pivot Case Study: Flowtown



Ethan Bloch

Dan Martell



You have to get real users in front of a prototype as early as possible. Ethan/Dan at #sllconf (via @dharmesh)



"This is such a good idea, how could you kill it?" "But you don't even use it!" - @ebloch #sllconf (via @cindyalvarez)



Prototype fast, validate learning; when you pivot, pivot hard; keep iterating; keep validating problem (via @troyangrignon)



Get around the feedback loop as soon as possible #sllconf @flowtown (via @BrainHuddle)



Validating ideas gets you closer to the probability of success @flowtown (via @BrainHuddle)



"The 'bullshit bar' - if you don't hit this metric, something is wrong" - @ebloch #sllconf (via @cindyalvarez)





---------------------------------

2:40 PM – 3:00 PM

Pivot Case Study: KISSMetrics



Hiten Shah





"We wanted to target everyone... this ended up being a problem." @hnshah about early versions of KISSmetrics #sllconf (via @cindyalvarez)



Start with customer pain; listen for truth; cut features; product can be crappier than you think. (via @troyangrignon)



100 features down to 25" .. Less really is more. Build the 20% that matters. @hnshah #sllconf (via @jaspanesar)



"If it's going to take you longer than a month to get your product into customer's hands, rethink it." @hnshah #sllconf (via @dharmesh)



True sign of great product design -- when people smile like babies (http://twitgoo.com/pabh4), using your product for the first time. :) @hnshah #sllconf (via @stempm)



Build metrics around people, not numbers #sllconf #KISSMetrics (via @AnuragMisra)



"If you're not tracking real people, you're not tracking actionable metrics." @hnshah #sllconf (via @robangarita)



"I recommend that you write shit down" -- @hnshah KISSmetrics #sllconf (via @ultrasaurus)



"Hunt for patterns. There's always patterns in customer feedback." @hnshah #sllconf (via @shyamster)



"Less time on features, more on understanding customer needs" - @hnshah #sllconf (via @robslifka)



"People who DIDN'T use our product actually the ones who gave us most valuable information" (to get to current KM pivot) @hnshah #sllconf (via @cindyalvarez)



"Don't try and bias a customer into a solution. Let them guide you, don't guide them" @hnshah @kissmetrics #sllconf (via @benjaminm)



Did you know YouTube was once a dating site? Massive "customer needs" pivot. - @hnshah #sllconf (via @cindyalvarez)



Turning products company into consulting company doesnt work and does not scale. (KissMetrics lessons learned @hnshah) #sllconf (via @stempm)



Customizability requires hand-holding. #sllconf @hnshah (via @dharmesh)





---------------------------------

LEARN – Customer Development

3:30 PM – 4:15 PM

Customer Development 2.0



Steve Blank



"No business plan survives first contact with customers." @sgblank #sllconf (via @christianhobbs)



"At startups, you search and pivot. At companies, you execute." @sgblank #sllconf (via @GregOsuri)



Startups *search* for the business model. Companies are about *execution* of the business model. @sgblank #sllconf (via @m2jr)



Startups are about metrics, not accounting. #sllconf (via @jenbee)



"Startups are all about testing hypotheses" - @sgblank #sllconf #sllconfboi (via @ericshaver)



A Startup is a an organization designed to identify a scalable business model. Startups search, companies execute. (via @henretig)



"You fail if you remain a startup" #sllconf @sgblank (via @robangarita)



PM in startups vs established company. Hypothesis testing & pivoting vs MRD's & competitive analysis #sllconf #leanstartup (via @cwodtke)



If you're not showing your metrics to another adult, it's just brownian motion. #sllconf @sgblank (via @jeantessier)



Three stages: search for model, build model, grow model. Do this fast. E-school helps with stage 1. Let's build it. #sllconf Steve Blank. (via @troyangrignon)



"If all your board is asking about is balance sheet/cash flow/income, you've got the wrong board" @sgblank #sllconf (via @cindyalvarez)



"While you are searching for a business model your company is WORTHLESS" -- Steve Blank #sllconf (via @rowansimpson)



$500K is the new $5M - @sgblank #sllconf (via @jimmurphy)



We need e-school -- not b-school. We need to teach entrepreneurial skills not business manager skills. #sllconf (via @dharmesh)



Why don't founders make it to the large company stage? Skills need to search are different than the skills needed to execute #sllconf (via @BrainHuddle)



"The proliferation + success of accelerators should be an embarassment to univerisities everywhere." @sgblank at #sllconf (via @ericries)



There are 5.7 million small businesses in the U.S. with < 500 employees. 99.7% of ALL companies. @steveblank #sllconf (via @dharmesh)



@ultrasaurus: truth is pivot is not failing - pivoting and closing is failing :) #sllconf



Steve Blank just said a high proportion of entrepreneurs come from dysfunctional families. Now its making sense...#sllconf (via @djsiry)





---------------------------------

4:15 PM – 4:35 PM

Is Customer Development Marketing? Food on the Table Case Study



Manuel Rosso



"If it takes you a month to get statistically significant sample, you need more traffic" @manuelrosso #sllconf (via @cindyalvarez)



"Conscious naivete" - perspective=let the customer guide you, don't think we have all the answers - @manuelrosso #sllconf (via @cindyalvarez)



Both Aardvark and Food on the Table used #tdd's "fake it, till you make it" w/ humans on backend before coding apps #leanstartup #sllconf (via @nickbarendt)







---------------------------------

4:35 PM – 4:55 PM

Customer Development Case Study: Dropbox



Drew Houston





"Not launching = painful, not learning = fatal" - @drewhouston at #sllconf -- think #growthmindset! (via @dlschweizer)



Build something you want, focus tight, bribe new customers, work on virality (via @troyangrignon)



If you don't think you've a problem, you aren't going to be searching for a solution. - @drewhouston #DropBox #sllconf @ultrasaurus (via @alisohani)



"We spent all of our energy and resources making the simplest, most elegant product we could make." @drewhouston #sllconf (via @dharmesh)



"Search is a way to harvest demand not create it." - @drewhouston #sllconf (via @SarahM)



Dropbox's initial customer acquisition attempt (being Traditional, using SEM) cost $233-$388/user #sllconf (via @dsldsl)



Users have sent 2.8 million invites to try DropBox. #sllconf (via @dharmesh)



Beta list for Dropbox waiting list jumped from 5,000 to 75,000 in one day #sllconf (via @MiA_Will)



Dropbox also saw an increase in signups of 60% when they added 2-way bonus for referrals (referrer and referee) #sllconf (via @dsldsl)



"Dropbox's MVP was a 3 minute screencast made in my apartment in cambridge." @drewhouston (#DropBox) #sllconf (via @dharmesh)



"Learn early. Learn often." - Drew Houston #sllconf (via @lauraklein)



VC: "There are 1M storage companies already!" @drewhouston: "Do you use any of them?" VC: "No" <--mkt oppty! #sllconf (@cindyalvarez)



Dropbox 100.000 to many millions of users and no advertising spend. #sllconf (via @vladstan)







---------------------------------

4:55 PM – 5:15 PM

Customer Development Case Study: PBWorks



David Weekly



"Humility about knowledge coupled with hubris about ability to learn #growthmindset! #sllconf (via @dlschweizer)



"I have no idea what the bloody hell I'm doing!" makes for a pretty good #entrepreneur @dweekly #sllconf (via @cindyalvarez)



You really want to talk to your users -- even if you think you know who they are and what they want. @dweekly #sllconf (via @dharmesh)



The only way to know what hypotheses to test is customer face time. @dweekly #sllconf (via @saintsal)



"Review user test videos with your team to inspire product improvements. - @dweekly #sllconf @jamesbirchler (via @alisohani)



PB Wiki: From $50/yr to $50K/yr per cust - orders of magnitude - by listening to cust. and using value based pricing (via @troyangrignon)



In an overpopulated keyword search world, old fashined word of a mouth is your best bet for generating converting leads. @dweekly #sllconf (via @stempm)





---------------------------------

5:15 PM – 6:00 PM

Customer Development Panel: “But Who Should Actually Get Out of the Building?”



Cindy Alvarez, KISSMetrics

David Binetti, Votizen

Brant Cooper, Market By Numbers

Sean Ellis, 12in6

Matt Johnson, Grockit





"If someone put a gun to your head, and said I need you to launch the product in a month. Could you do it?"- @dbinetti. I love #sllconf (via @AnuragMisra)



"Get out of your own way, pull the trigger & ride the bullet" - David Binetti #sllconf #leanstartup #custdev #prodmgmt (via @alisohani)



"If a product isn't a must have, it will be a struggle to market it" -- @SeanEllis #sllconf @ultrasaurus #LeanStartup (via @alisohani)



"Must have products make the marketer look good" - @seanellis #sllconf (via @shyamster)



"Just Ask: how are you doing it now? - you'll learn a lot about user pain" - @cindyalvarez #sllconf #custdev #leanstartup (via @alisohani)



"The way to get organic and sustainable growth is to have truly happy users where your product is solving their needs" @seanellis #sllconf (via @craigdaniel)



"One of the hardest things for entrepreneurs is to give up on opportunities to focus on a specific one." @seanellis #sllconf (via @williampietri)



Don't do PR until product validated by customers -@dbinetti -@seanellis; @brantcooper agrees, but asks what R your objectives #sllconf (via @mainwilk)



If you dont know what you are selling, dont do PR. Spend on research and user validation. #sllconf #marketing (via @stempm)



MiA_Will: Good point: Don't use PR too early as it does'nt help u find a sustainable business model, but do use when it matches ur objectives #sllconf



Don't worry about small markets. Once you dominate it, you can pivot to adjacent markets. @brantcooper #sllconf (via @saintsal)



@spkrause: impressed by the sheer variety of techniques used by practitioners to find mvp and prod-mkt fit. #sllconf







-------------------------------------

And a few other general tweets



@cindyalvarez: yay recursion! RT @asgrodd "product market fit" has achieved product market fit #sllconf



@dharmesh: Think about the second derivative. Are you accelerating your learning? #sllconf



Just because you can build something that scales doesn't make it valuable. #sllconf #leanstartup (via @startupsrule)



@jonesabi: Remember when you pivot you keep one foot on the ground. Otherwise thats called traveling. #sllconf



@alisohani: "Every feature is a #hypothesis, build logging for each feature w/ expected outcomes. #FeedbackLoop as fast as possible" #sllconf @benjaminm



@FakeErinMcKean: I love how the lean startup approach rewards humility & honesty over macho posturing & bluster. #sllconf



@dharmesh: "To test your idea, you can use a human to take the place of a product. You don't have to build it." #sllconf



@darrellbrogdon: Unexpected happiness translates into people telling their friends. #sllconf



@cwodtke: I think ppl skip customer discovery in established companies, which leads to overserving a shrinking market #sllconf



@guyhirsch: #custdev is like looking 4 a job: full of awkward moments & asking favors, but once u find 1 its scalable #sllconf



@stempm: innovative mkt research: Buy competitor sucks keywords + research why they suck. Use it to understand the market need. #sllconf



@isaachall: Nobody said this, yet my biggest take-away from #sllconf today is love & passion. Thanks @ericries!