Grammarly is one online platform that provides grammar checking, plagiarism detection & spell checking.





It is an application that helps to automatically identify possible grammar and/or spelling, word choice, punctuation, and style mistakes in the writing part. The back end grammar engine is written in Common Lisp.





The application is owned by Grammarly Inc. and was developed by Max Lytvyn and Alex Shevchenko in 2009 in Kiev.





Both the co-founders were 28 at that time. Their software program analyzes the text and checks it with some over 150 grammar rules.





In addition to grammar and spelling, Grammarly checks for literary style of typing problems as well, such as passive voice. From Top Ten Reviews, Grammarly won the Editors' Choice award for 2012.





Apart from the founders' millennial age, another noticeable surprise is that both of them are not very proficient in the English language.





They are both English language learners graduated from colleges outside the U.S. and held MBA's. Alex completed his bachelor's degree in Vienna, Austria, while Max completed a bachelor's degree in Ukraine.





Studies at Grammarly notes that more than the world’s two thirds of salaried jobs assert oneself with a significant amount of writing skills, yet top organizations are spending approximately $3 billion, yes it is a billion with a ‘B’, per year on therapeutic coaching for employees to bring their writing ability up to even a baseline standard.





Since the beginning,Grammarly has opted a different approach to correct the mistakes of people. Instead of becoming the “grammar police,” Grammarly’s Facebook page shows they are undertaking the pandemic with a dose of humor instead.





Brad Hoover, the CEO of Grammarly is a venture capitalist with a background in engineering.





He came across Grammarly when he wanted someone to proof-read his own article of writing.





He was blown away with the technology that he contacted the co-founders and saw a tremendous opportunity to invest his money in.





A few years later, he took over as the company's CEO.Hoover manages the company's co-headquarters from San Francisco, and the operations are taken cared for by their other co-headquarters situated in Kiev.





Grammarly is taking advantage of the emerging cloud-based computing, and it uses Amazon's EC2 cloud platform.Since 2009, Grammarly has substantially grown and is one of the successful products on the internet.





The co-founders have built a very wide product from the past decade and achieved a massive adoption.





Even in 2019, Grammarly is free to use on Chrome extension, and it has been used & downloaded over ten million times, and this company has around 7 million active users on the daily basis.





Every coming year, Grammarly have annually doubled there key metrics like its users and the revenue.





In 2017, Grammarly raised money – a $110 million investment.Since the beginning until 2011, Grammarly sold its software to Universities.





The sophisticated algorithms and machine learning used by Grammarly helped to generate billions of writing recommendations a month.





But initially, the company had to work with limited resources at their disposal.





While plagiarism was a problem that the universities used to care about a lot, no other grammar correction competitor was focusing on providing a solution to it.





On the other hand, Grammarly noticed a huge opportunity and added a feature to solve this problem.





The early phase of the software was a simple web app, where one had to "copy-paste" the text and hit the button to "Start review."





Later on, the app was reconstructed, and a real-time checker was added. Later on from 2012 to 2015, Grammarly focused on expanding its consumer business.





Grammarly started to see success at a very early age and starting making a profit.





That was the time when the company decided to expand.





Even though the company started earning millions,they didn't sit still.





Grammarly noticed the market apart from students and universities where their software could be useful.





These markets were journalists, salespersons, consultants,government, and technical writers.





Slowly, they captured almost the whole of the typing industry.





They have monetized their software where they offer a seven-day free trial and then afterward charge $11.99/month on a paid, annual plan.





After 2015, Grammarly is now focusing on making its software partially free to use, the Google Chrome extension to be one example.