A company founded by famed actress Jessica Alba is dramatically downsizing its Central Texas presence, with plans to cut more than 60 jobs here in the coming weeks, according to a filing with the state.

In a letter sent this month to the Texas Workforce Commission, The Honest Co. cites a "plant closing" as the reason about 65 workers will be let go. Offices for The Honest Co. are at 9900 Spectrum Drive in Northwest Austin.

The workers will be given at least 60 days’ notice, the company said, with layoffs expected to begin Feb. 10 as part of a "corporate-wide reorganization and restructuring."

"A few additional employees may be terminated later in the year in order to successfully transition certain lines of business to the company’s headquarters located in Los Angeles," the letter from Michael Braun, the firm’s vice president of people and workplace, said, in part.

The letter indicated the company had sent a notification to the office of Austin Mayor Steve Adler.

"In response to customer feedback, we recently enabled online subscription cancellations," The Honest Co. said in a written statement provided to the American-Statesman. "The increased efficiencies resulting from this initiative have led us to the decision to wind down our Austin office in Q1 2017. We have provided those affected with generous severance packages and are working to support them through the transition."

The Austin jobs are primarily client services-focused, according to a posting from August on Monster.com.

"The Honest Company’s tight-knit and dynamic Client Services team is responsible for providing delightful customer support via phone, email, web-chat and social media," the posting said, in part. "In order to continue providing top-notch service to our e-commerce consumers, we are expanding the department."

Founded by the "Entourage," "Little Fockers" and "Machete" star about five years ago, The Honest Co. says it offers a variety of "safe, eco-friendly, beautiful, convenient and affordable" products – everything from baby goods to personal care items and cleaning products.

In addition to an online storefront, some items are also available at selected retailers, including some Target, Costco, Nordstrom and Buy Buy Baby locations.

Backed by Alba’s star power, The Honest Co. products have been featured on a number of TV shows such as "The View" and "Jimmy Kimmel Live," as well as in magazines such as Fast Company and Fortune.

The company had projected revenue of $250 million in 2015, according to US Magazine, with an overall valuation of $1 billion.