From NetEase:

January 3rd, a “cold endurance war” occurred at Tianmenshan in Zhangjiajie City of Hunan province, where Chen Kecai and Jin Songhao of Heilongjiang province stood naked in glass compartments filled with ice in a cold endurance competition and ultimately breaking the record for ice cold endurance. Contestant Jin Songhao even performed calligraphy.

Comments from NetEase:

网易广东省广州市网友:

Look at that sign…disgusting!

网易北京市西城区网友:

Upon seeing that paper sign, you immediately know that this brother is one big stupid cunt!!!!!!!!

网易中国网友:

People who have nothing better to do doing pointless things.

网易北京市网友:

Actually, that sign was meant to be the coldest joke.

网易广东省深圳市网友:

No matter what, their bodies are still extremely good~~

网易广东省佛山市网友:

A running dog [of the Party]. If you did it, you did it, but why write such disgusting words!!!

网易广东省韶关市网友:

After going home, the two wives ask to divorce.

网易北京市朝阳区网友:

This guy is a Taiwanese spy, using complex characters!

网易山西省晋城市网友:

Classic deception/ruse, the temperature of ice water mixture is zero degrees, but try standing in -10 degrees open air and see.

网易湖北省武汉市网友:

The champion/winner is North Korean. Ever since he was young, he was known as “fire baby”, playing outside in -20 degree temperatures wearing only shorts and slippers. He’s from my county, and has been in the newspaper before…

Some more pictures:

The previous world record was held by Dutch “Iceman” Wim Hof.

Two recently divorced women have recently joined… Personals @ chinaSMACK.