Death Grips

This afternoon Epic Records CEO L.A. Reid held a reddit AMA to discuss Sing to Me, a new memoir charting Reid’s small-town R&B beginnings in Cincinnati, to his Grammy Award-winning producing career, to his chiefdom at LaFace Records and later, Sony Music, wherein he discovered artists including Usher, OutKast, and Avril Lavigne. But, naturally, all anyone wanted to talk about was Death Grips.

Reid famously signed the hardcore anarchists to Epic in 2012, but their relationship lasted less than a year after Death Grips self-leaked their album No Love Deep Web. The story is obviously an interesting one, much of which still remains a mystery. But Reid refused to address any questions related to Death Grips, even though the 25 highest-voted questions were about just that.



And when Reid did answer a non Death Grips-related question, he was immediately down-voted by Death Grips fans. It also didn’t help that the majority of his answers were just telling people to buy his book.

After answering 20 or so questions, Reid realized his futile efforts and pulled the plug on the rest of the AMA.