Jeff Bridges has brought back his iconic character Jeffrey “The Dude” Lebowski in a stinking new commercial advert.

The Dude, people’s favourite Los Angeles slacker and avid bowler, turns his back on the White Russians in order to sip back the fresh taste of dollar bills drenched to the core in Stella Artois.

The advert, which has been created to coincide with the Super Bowl Sunday, sees Sex and the City‘s Carrie Bradshaw strutting through a restaurant to order a pint of Stella instead of, it would seem, a cosmopolitan.

Then, in what might be considered the most ‘un-dude’ moment imaginable, Bridges follows suit and has the audacity to claim “The Dude Abides!” which, of course, he most certainly would not.

Ah well, guess we all know the greatest things are all always left well alone.