Republican John Chrin launched his opening argument Monday in his campaign against Democrat Matt Cartwright in Pennsylvania’s 8th District. The seat represents a rare pickup opportunity for the GOP this cycle in which it is largely on defense.

Republicans, hoping to stave off potential losses in the House, are looking to win in districts like the 8th, one of a dozen held by a Democratic lawmaker that President Donald Trump carried in 2016.

In his first television ad of the general election, Chrin notes his roots in the area.

“I made a lifetime of memories growing up here, learning about true Pennsylvania values, like perseverance, hard work and integrity,” Chrin says in the ad, shared first with Roll Call. “It’s where I got the tools to succeed.”

Chrin was born in Fountain Hill, which is in a neighboring district, and owns a home there. He had been living in the affluent New Jersey town of Short Hills and recently purchased a home in Monroe County, which is in the 8th District.