Seeing former Chicago Bears linebacker Brian Urlacher with hair is still a little weird.

Just a few weeks after he revealed his new look while appearing on several shows. Urlacher said the hair is part of an endorsement with Oak Brook company RESTORE.

Now with the full head of hair, Urlacher is going all in including a billboard spotted in Chicago:

This Brian Urlacher billboard in Chicago is real. #Bears pic.twitter.com/JNS9rtoLHQ — Zack Pearson (@Zack_Pearson) January 22, 2016

Urlacher spent years in Chicago tackling opposing offenses, now it’s the hair he’s tackling.