AMAZON begins the Black Friday sales frenzy by launching a whole 12 days of special offers TODAY.

The online retailers plans discounts from Monday November 14 on HD TVs, phones, beauty products, home accessories, fashion and toys.

2 The retailer plans to drop deals as often as every five minutes over 12 days Credit: Reuters

The deals will continue all the way through to Black Friday with “lightning deals” becoming available as often as every five minutes.

The Amazon site yesterday did reveal some knockdown items, giving a taste of what's to come.

These included a Vax vacuum cleaner advertised for £52 instead of £179.99 – a 70 per cent cut.

LATEST: Amazon Black Friday sale starts now! Best deals for Monday 14 November

An EFOSHM fitness tracker was priced at £15.99, down from £118.99, slashing 87 per cent off the price.

A Tony and Guy hair straightening set was £24.99 instead of £90. And a pair of Bluedio wireless headphones was reduced to £24.99 from £69.99.

Check latest Black Friday deals on Amazon

Black Friday is one of the biggest shopping days of the year. Retailers slash their prices for 24 hours only in an attempt to get shoppers to part with cash in the run up to Christmas.

Last year, Amazon ran its sale over five days but this year it will spread it over 12, starting from Monday November 14.

2 Black Friday is often the biggest shopping day of the year - but Amazon wants to start early Credit: Getty Images

It says the number of offers has double too - as it has added a thousand Marketplace sellers into the mix.

In 2015, Amazon sold more than 7.4million items - at a rate of 86 products per second.

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“In response to positive customer feedback for Black Friday deals, we are introducing The Black Friday Sale – 12 days of fantastic deals on must-have gifts and products, saving our customers millions of pounds,” said Doug Gurr, from, Amazon.

The retailers to watch out for this Black Friday Black Friday has hit! Here's where you should be doing your shopping:

1. Amazon

Black Friday started 12 days ago for Amazon with big reductions on a huge range of reduced products and more offers added as frequently as every five minutes.

2. Argos

Argos is one of the biggest retailers to take part in Black Friday with deals on TVs, games consoles, laptops, cameras and toys.

3. Tesco

Tesco have slashed priced on tech with incredible deals on TVs, consoles and toys.

4. John Lewis

With discounts across all departments John Lewis have plenty of opportunities for savings, especially in the kitchen with a KitchenAid mixer down to just £299.99 from £449.95.

5. Boots

Boots are offering big discounts on grooming products and a selection of their popular perfumes.

6. Sainsbury's

Sainsbury's kept a low profile in the run up to Black Friday but have now released deals on home appliances and electricals.

7. GAME

GAME has huge deals available on their PS4 and X-box bundles, ideal for Chirstmas gifts.

8. M&S

This weekend M&S have launched a "gifting" event as an alternative to Black Friday. There are great deals on Christmas decorations, cosmetics and lingerie.

9. House of Fraser

The House of Fraser sale is packed full of Christmas present prospects with toys, watches and jewellery and kitchen appliances all in the sale.

10. Debenhams

Department store Debenhams has also dramatically dropped prices for the event, kitchen appliances, perfumes and furniture have all faced the price chop.

11. Halfords

Get on your bike at Halfords with great deals on car and bike accessories as well as offers on adult and kid's bicycles.

12. Currys

Currys is a one stop shop for electrical items this Black Friday with reductions on TVs, laptops and speakers.

13. ASOS

This Black Friday ASOS is offering 20 per cent off everything on its site.

14. Very.co.uk

Very.co.uk have cut the price of some fun gifts including a jukebox now at £69.99 from £149, as well as great deals on clothes and accessories from their V by Very range.

15. Smyth's

Head to Smyth's for some cracking deals on children's games and toys.

16. B&Q

Dropping prices of DIY products and tools B&Q are embracing Black Friday this year, lawnmowers and leaf blowers have big reductions and there are kid's toys featured in the sale too.

17. Toys R Us

Toys R Us have cut prices across the store with toys, games and baby products all reduced in the sale.

18. Mothercare

Highchairs and prams are heavily reduced in the Mothercare sale, as well as toys and children's clothes.

19. Morrisons

Morrisons is the ideal place to get hold of some bargain booze with a 3L bottle of Jack Daniels costing just £50, they are also stocking a whole Serrano ham leg for the discounted price of £28.

How you can get early access to Amazon’s Black Friday deals

Amazon Prime Members get access to deals 30-minutes early and because the sale finishes products sell out, you need to be quick.

Membership costs £79 a year or you can sign up for a free 30-day trial.However, shoppers must cancel their membership before the end of the free period or they’ll be charged the full £79.

Prime customers will also one hour delivery slots when using the app to make orders, although this will cost £6.99.

The service only operates in London, Birmingham, Newcastle, Manchester, Leeds, Liverpool and Portsmouth.



How to get the best Black Friday deals

DO YOUR RESEARCH Read reviews of products online and then find the items on Amazon. For example, if you’re expecting a baby then you might be looking out for baby bouncers or sterilising set.

BOOKMARK Click on “save for later” on items that you want today and you’ll be able to instantly see if it goes on sale once the 12 days of Black Friday starts.

GET FOLLOWING Follow Amazon on Twitter and Facebook and sign up to its deals newsletter to get the latest on any offers

Check latest Black Friday deals on Amazon

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