By Scott Aukerman, as told to Chris Longo and Matthew Sullivan-Pond:

1. Uniqueness Matters

Back when we started Earwolf like 6 years ago, it was all interviews and so my tip then and maybe now would be: How can you make yourself unique and how can you not just be doing what everyone else is doing?

An interview show at the end of the day is going to be dependent on guests and people’s interest in that guest. A lot of times a good interviewer will recede into the background and let the interview be about the interviewee and so there’s not a lot of room for growth sometimes. So the first tip would be what makes your show unique, why should people listen to your show, and not the other 8 million podcasts that are around right now?

2. Sustainability

I think to the other extreme of that, sometimes people can think too much about the unique idea and have some crazy whacky idea that’s unsustainable and they get burned out… the genius of podcasting is that there’s no barrier, almost, between the audience.

So what is it you do best? Is it the relationship between you and your co-host? Do you guys have a funny relationship? It’s so simple, but people will listen to that forever, you know, if it’s a funny relationship and now you don’t even need to interview people. Is it that you do prepared material really well? Is it that you are a great interviewer and that’s it? It’s just really what you do best. Figure that out and give it to the people!

3. Regularity