Like the Timex Ironman One GPS, this is really more of a fitness band than a smartwatch, or in the company's words a "sports-first smartwatch." With so many smartwatches offering some level of fitness tracking, plus non-fitness features like texts and calls, Timex will have to find customers who want a rugged, fitness tracker with a long battery life and no add-ons.

The design isn't anything novel, but it includes all of the features you've come to expect in a fitness tracker, like the ability to change the device's face, swipe through commands and view relevant training data with a glance. The watch comes with a silicon rubber strap, offered in gray, black and "silver." And, of course, at $120, the price is hard to beat.