Hubba-hubba (Photo: Brawny)

Wrap it up ladies, because we’ve finally accomplished it all: The Brawny Man is being turned into a Brawny Woman.


As part of Georgia-Pacific’s #StrengthHasNoGender initiative, Wal-Mart will be selling special commemorative “Brawny Woman” 8-packs of paper towels all March, which just happens to be Women’s History Month. Pick some up to clean up all your kids’ kitchen messes, ladies! You’re doing the cleaning, after all, whether you’re on the label or not. And here’s hoping Wal-Mart has them on sale, since you’re going to need a deal, given that you’re making just $.79 for every male dollar, and your income will probably peak when you’re just 39. But it’s the little victories, right?

Sales of the product—which, by the way, is owned by The Koch Brothers—will help fund a $75,000 donation Brawny is making to Girls Inc.’s SMART programming, which is a totally valid program meant to nurture girls interested in science, technology, engineering, and math.


[via Real Simple]