Funds spent: £74,232

Funds raised: £117,938

Backers: 4,124

Days to go: 20

Rings to make: 4,412

KS Comments: 179

KS Messages: 712

Direct Emails: 187

Edits to KS campaign: 84

TV Interviews: 1

Radio Interviews: 4

Blog / Printed Press Interviews: 3

Meetings RE Sales: 12

Iterations of product: 827

Youtube Subscribers (NFCRing): 293

Youtube Subscribers (johnyma22): 100

Youtube Views (NFCRing): 14,000

Youtube Views (johnyma22): 112,042

Videos from third parties demoing item: 3

Links in from external sources: 37

Articles / Blogs discussing NFC Ring: 181,244

NFCRing.com Unique Views: 16,429

BuySellAd impressions: 2,285,676

BuySellAd CTR: 0.03%

Flights Booked: 12

Trains Booked: 4

Major issues:

* KS Failed payments

* Prototype delays for TV Interview

* Lack of Performance from Buy Sell Ads – 0.03% Avg Click Through…

* Lack of time to write or share anything.

Notable Awesomeness:

* ROI from Reddit Ads.

* Lots of supportive tweets

* Lots of supportive press/media

* Lots of support and positive reviews from people who got demo rings.

Further Kickstarter stats so far:

Direct traffic (no referrer information) External 924 21.95% £25,938

Technology (Discover) Kickstarter 556 13.51% £15,962

nfcring.com External 396 9.48% £11,197.68

reddit.com External 284 7.29% £8,612.10

androidpolice.com External 165 4.03% £4,766.50

Search Kickstarter 167 3.89% £4,588