The Imposter burger (Picture: Getty/KFC)

2019 has been the year of the vegan fast food.

We had the Greggs sausage roll, Burger King’s Impossible burger trial and Ikea’s meat-free meatballs.

Now it’s KFC’s turn with the Imposter Burger.

The specially created Quorn burger is coated in their signature blend of herbs and spices, with lettuce and vegan mayo in a bun to create the plant-based version of their classic burger.


The burger is being trialled in stores in London, Bristol and The Midlands for four weeks before the fast food brand decides whether to roll it out nationally.

It launches in select stores from 17 June and will run until 15 July.

The box for the Imposter burger (Picture: Laura Abernethy)

From 15 July and the four weeks that follow, the same stores will test a new vegetarian meal called the Southern Fritter Stacker, which is a mix of vegetables in a crispy coating. It will be available as a wrap and ricebox.



The Imposter burger will cost £2.99 on its own and £3.49 with a drink, while the wrap with a drink will be £3.99 and the salad with a drink will cost £3.79.

The real life Imposter burger (Picture: Laura Abernethy)

Victoria Robertson, Chief Vegetable Enthusiast at KFC UK & Ireland commented: ‘Vegans have been cruelly denied the incredible taste of KFC up to now, which is why we’ve worked hard to perfect The Imposter – a vegan burger that the Colonel would be proud of.’

Honestly, its hard to tell (Picture:Laura Abernethy)

Tony Davison, Head of Global Foodservice & QSR at Quorn commented: ‘A vegan KFC? We couldn’t believe it either.

‘But we’ve done it – working with KFC we’ve created a bespoke Quorn fillet that does the Colonel’s recipe justice. We have no doubt that KFC fans are going to love the modern take on a finger lickin’ favourite.’

It did taste pretty good (Picture: Laura Abernethy)

Dawn Carr, Director of Vegan Corporate Projects at PETA added: ‘We’ve been so excited to hear about this and play a part in KFC’s journey to reaching this game-changing new vegan range.

‘We’re confident it will be a huge hit with the skyrocketing numbers of vegans, vegetarians, and flexitarians around the UK.’

How does the Imposter burger actually taste I’m a meat eater but I do try to eat vegetarian or vegan food a few days a week so I’m happy to try new alternatives. On first look, the burger looks pretty much the same as a normal chicken burger. I’m not sure I could tell the difference. It tastes great too. Honestly chicken itself is pretty bland to replacing it with Quorn doesn’t make much difference. KFC is all about that addictive crispy, herby, spicy coating and that still comes through really well. I really did question if I’d accidentally picked up a meat one. The vegan mayo is lovely and it is needed as my only criticism is that the Quorn is a little drier than chicken so the mayo helps to keep it moist. It’s a tasty burger, much like the original and it’s great to see they’ve got such a close match. It’s still finger licking good.

You can try the KFC vegan burger, and later the new vegetarian fritter at:

Bristol – Fishponds

Bristol Bradley Stoke

Bristol – Winterstoke Road

Bristol – Eastgate Retail Park

Bristol – Avonmeads Retail Park

Bristol – Shield Retail Park

Bristol – Keynsham

Bristol – Hengrove Leisure Park

Bristol – The Venue Cribbs Causeway

Birmingham – Great Bridge Retail Pk

Bloxwich – Leamore Lane

Cannock – Orbital Retail Park

Tamworth – Ventura Retail Park

Tyburn – Kingsbury Road

Walsall – Junction 10 M6 Services

Walsall – Park Street

Dudley – Merry Hill Food Court

Stourbridge – St Johns Road

Dudley – Merry Hill Drive Thru

London – Gloucester Road

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