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Both Amazon’s Alexa-infused Echo lineup of smart speakers, and its Fire TV streaming stick with an Alexa-powered remote, led Amazon’s device sales during the 2018 holiday season, according to an Amazon blog post.

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Customers globally bought millions more Alexa-enabled devices this year compared with last; the all-new Echo Dot, Fire TV Stick 4K with the all-new Alexa Voice Remote, and Echo were the most-purchased devices on Amazon across all categories and manufacturers.

The growing number and popularity of Amazon’s Alexa-powered hardware helps to further entrench the voice assistant as a household staple. The hardware is helping consumers familiarize themselves with using voice assistants to complete various tasks.

Here are some of the Alexa usage highlights from the 2018 holiday season, provided by Amazon:

The number of voice-activated orders made via Alexa over the holidays increased threefold compared with last year.

Alexa usage on Fire TV devices doubled compared with last holiday season.

The voice assistant delivered eight times as many reminders this holiday season compared with the same period last year. Alexa also set more than 100 million timers over the holidays.

The number of recipes requested by Alexa users tripled compared with last holiday season. Customers also asked Alexa for cooking-related advice twice as much, and Alexa helped mix hundreds of thousands of cocktails.

As Alexa continues to command its place in the home, it's opening the door for the smart home ecosystem to flourish. Consumers warmed to smart home devices including smart plugs, lights, and doorbells, coinciding with the rise of Alexa-powered hardware during the holiday season, which are often used to operate smart home devices.

There was a record-breaking number of smart home devices sold on Amazon.com, with Amazon-owned Ring and Blink selling more than ever before. We expect as more households embrace voice-activated hardware, there will be a subsequent uptick in smart home device adoption.