The suit demands that VW not only practice truthful advertising, but compensate the drivers who it led astray. VW hasn't said exactly how it will respond to the FTC, but it's doubtful that the company will fight this to the bitter end -- the brand tells Reuters that it "continues to cooperate" with regulators. The question isn't so much about whether or not the FTC will win, but how much of a settlement it will have to offer to make the FTC happy. There were hundreds of thousands of Americans who bought the manufacturer's TDI-badged cars over that period, and giving each of them even a small amount of compensation could add up to a lot of money.