Hollywood Undead premiere 'Gravity' video

Brian Mansfield | USA TODAY

The memories never end when gravity pulls you in. And Hollywood Undead is ready to pull you in with the video for new single Gravity, premiering at USA TODAY.

Gravity is the latest single from the rap-rock group's fourth album, Day of the Dead, released in March.

"We wanted to write a rock song, and there was this concept of gravity," the group's J-Dog said in a news release. "It's something that holds you down. We talked about reminiscing on the past and how people can get stuck on that. That's what the song discusses."

Hollywood Undead will launch a North American tour Sept. 8 at the Dallas House of Blues. Crown the Empire and I Prevail will open most shows on the tour, which will continue through Nov. 14 in Orlando, Fla.