Would you spend $2,450 for a Lambo phone? I didn’t think so.

Part of what makes Lamborghini a premium brand is that it can slap its name on anything and that “thing” suddenly becomes a premium item. No more is this evident than on laptops and smartphones. Remember the Asus Lamborghini VX Series? How about the ZX1 smartphone? Now, the Raging Bull’s likeness will once again be stamped on a smartphone. This one is called “Alpha-One,” and it’s a waste of $2,450.

Now, I will indulge those who think a Lamborghini-branded smartphone is something worth splurging on. The Alpha-One, to its credit, isn’t a shill. It does have a Qualcomm Snapdragon 820 processor, which is supposedly fast and does lots of cool things. It also has four gigabytes worth of RAM with expandable storage, a 20-megapixel rear camera, an eight-megapixel front camera, a fingerprint scanner, a 5.5-inch WQHD display, and an Android Nougat operating system. I’ll give it this much: it’s well-equipped, which is more than what other faux mobile phone brands can say for themselves. Take it a step further and you might even be impressed by its supposed liquid metal frame and Italian handmade black leather back case, which by the way, has its own contrast stitching. On the surface, everything about it checks out as a premium smartphone, and that’s precisely what it’s problem is. As well-equipped as it is, there’s no way that the Alpha-One should cost $2,450, roughly double the price of the most powerful version of the iPhone that’s out in the market today. Then again, that’s the price people will have to pay for it, all because it has “Lamborghini” logo.

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