Amazon has removed a third-party line of 'door and dog mats' featuring the Arabic word for God - Allah - after a complaint from Muslim users, including a British politician.

The mats - sold through Amazon by a number of independent users including 'Dargon One', 'Trendy Mats' and 'Gear One' - had been garnering complaints from Muslims since June, according to RT.

But it was only when Mariam Khan - a Councillor in the English city of Birmingham - complained on Twitter Monday that the site took the items off the market.

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Controversial: Amazon listed doormats with Arabic calligraphy spelling 'Allah' - 'God' - on its website. The mats, sold by third parties, upset many Muslim users of the site

'Offensive': UK Councillor Mariam Khan called and tweeted Amazon on Monday, telling them to take the mats down. But complaints had been made by others since June

Campaign: Khan (pictured), a Muslim in local government in the UK city of Birmingham, succeeded in having listings for the mats removed from the website

'These mats are extremely offensive to Muslims & out of order,' Khan wrote. '@amazon @AmazonHelp please remove these from your site immediately.'

She called the company to complain, earning an apology and promise to remove the items, but she said that the company would take them down faster if her followers complained - which they duly did.

Anam Hoque said the items were 'disgusting', 'irresponsible' and promoted 'hatred' and 'islamophobia'.

Moeed Sheikh, meanwhile, called the items 'Disgraceful & Diabolical', adding: 'shame on @amazon & @AmazonHelp for selling these door mats'.

But others mocked the eventual removal.

Conservative talk show host Phil Valentine tweeted: 'Amazon caves to pressure to remove allah doormats. What happened to if you're offended don't buy it?'

Amazon's terms and conditions prohibit the selling of items 'that promote or glorify hatred, violence, racial, sexual or religious intolerance or promote organizations with such views'.

Upset: Many joined in Khan's campaign, saying they were upset by the doormats. Showing someone the sole of a shoe is particularly offensive in Arabic culture

Objection: Others, like conservative talk show host Phil Valentine, objected to the removal of the mats, saying they should just have ignored it. Amazon reserves the right to remove items

It reserves the right to remove those items that do not comply.

That a British politician brought the controversy to the public eye will be especially embarrassing for Amazon.

This Christmas it released a much-trumpeted UK TV advert promoting 'inter-faith selfnessness' in which a Christian vicar and Muslim cleric buy each other knee-pads so that they can both pray more comfortably.