Legendary video game developer Shigeru Miyamoto believes that games, like a physical toy, should remain the property of their owner. Miyamoto says as a consumer you should be able to keep things for a long time and have those things from your youth that you can go back to and experience again. This is a far cry from Microsoft’s controversial policy with the Xbox One which has transitioned game ownership to a more licence-based approach.

“What’s really important is viewing Nintendo almost like a toy company where we’re making these things for people to play with,” he said. “As a consumer you want to be able to keep those things for a long time and have those things from your youth that you can go back to and experience again.”

“I really want to retain that product nature of the games that we create so that people can do that and have that experience. To me that’s something that’s very important about entertainment itself. So from the approach of continuing to create things that are entertaining for people, that’s an important direction for me that I want to maintain.”