Proof that PR companies are starting to understand which techie buttons to push comes in the form of a video of Windows Mobile apparently running on an Apple iPhone, despite the insanity of such a proposition.

The video is supposedly shot at the "myPhone 2008" show in Las Vegas, and while the city plays host to an awful lot of shows, that particular one is notable for its lack of existence. The companies in the background aren't real either, with the notable exception of Sonic Emotion.

So what we have a nicely put together viral video that has all the right metatags - mobile, iPhone, Windows, gadget, hack - and gets lots of publicity for Sonic Emotion (after all, we're reporting it too).

So, by way of impotent protest, we shall decline to explain what Sonic Emotion do, or sell. ®