Hey kids, want to go to Kraft Withrow Park? Wal-Mart community centre? Greenpeace splash pad?

City staff say those are not the likely outcomes from a report going to executive committee next Monday proposing cash-strapped Toronto revise and ramp up its corporate naming and sponsorship efforts.

But there is nothing in the recommendations preventing staff from suggesting, and council agreeing to, corporations buying naming rights to parks or any other city property.

And Councillor Norm Kelly, chair of the parks environment committee, is not rejecting the notion out of hand.

“For a cash-strapped municipality, we’re in a very tight spot so we have to look at everything that’s fair and reasonable,” Kelly said, when asked specifically about corporate naming rights for parks.

He noted Mayor Rob Ford and Councillor Doug Ford are strong proponents of public-private partnerships, as is he, and he’s open to such discussions.

“I see nothing objectionable at this stage.”

Councillor Ford said “folks don’t have to worry about Doritos City Hall.”

He said his brother’s administration wants to encourage businesses to contribute cash for park equipment and improvement.

“But certainly for large parks we’ll be looking at a sign or something in the park, not the name of the park itself, and only if the local councillor and the community support it.”

Staff are recommending they be authorized to “identify appropriate properties for potential naming rights,” and consult internal and external stakeholders to establish guidelines for the valuation of “city properties that may be leveraged for sponsorships and naming rights.”

Community councils would be able to authorize sponsorship deals, while only council would be able to authorize naming rights.

The report, requested by the budget committee in January, states Calgary, Winnipeg, Chicago and New York proactively solicit offers to buy naming rights but there are a “limited number of examples” in Toronto.

They include Scotiabank Nuit Blanche, the Franklin Children’s Garden at Centre Island and the BMO Field soccer stadium.

Phyllis Berck, director of the Toronto Office of Partnerships, said the goal is to have “a consistent, fair and transparent process for reviewing” such opportunities.

“It’s not intended to go out and put a name on everything,” she said, adding staff would “be selective, suggesting something when it’s the right fit.”

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Councillor Paula Fletcher, the former parks chair, said she doesn’t want to dissuade corporations, organizations and wealthy individuals from helping the city.

“But I’m a little concerned that we’ll leave out honouring people who don’t have money, who made a mark or left a legacy for the city but weren’t rich.”