Helen's Pizza in Jersey City celebrated its 50th anniversary by turning back the clocks.

The Newark Avenue pizzeria, which was founded in 1968, today offered slices to the public at 1968 prices -- 25 cents -- to mark it's 50th year in business.

Jersey City Mayor Steve Fulop and Ward E Councilman James Solomon were on hand for a special lunchtime ceremony congratulating the pizzeria's second-generation owner, Steve Kalcanides, who was also joined by his mother, Irene, and wife, Maria.

Kalcanides' father, Nicolas, opened in the business five years after immigrating to the United States from Greece in 1963. He ran a hot dog stand prior to founding Helen's, which he passed down to Steve in 1985.

"It's been part of my life the past 50 years," said Steve Kalcanides, who oversaw the pizzeria's renovation and expansion in 1989. "My son is going to be the next generation taking it on."

And it wasn't just the Kalcanides family who was eager to celebrate today; the public jumped at the opportunity to buy 25-cent pizza. A total of 1,000 slices were sold throughout the day, Steve said.

"Oh my God, it was busy until 4 o'clock. The line stretched down to the store next door!"