“The NTO brought about far reaching changes to the way pricing of pay channels was managed. The collective cost to the broadcasters was well over Rs. 1,000 crore in just communicating the changes to the consumers. Even with that, there was an overall loss of 12-15 million subscribers in the process. All stakeholders, most of all our consumers, went through considerable inconvenience during the transition period. IBF believes these amendments will severely impair broadcasters’ ability to compete with other unregulated platforms and adversely affect the viability of the pay TV industry," the statement from IBF president NP Singh said.