Furries have been speculating that Disney’s latest animated movie Zootopia is tailor-made for them. And apparently they’re not wrong. BuzzFeed News has obtained an email that a marketing agency working with Disney sent to the furry Meetup group Furlife, encouraging furries to post photos of themselves in fursuits to Twitter and Instagram with the movie hashtag, even offering posters or movie swag to those that do.

It’s easy to see why Zooptopia — which is set in what’s basically human world but with animals wearing clothes and doing human jobs — would be appealing to furries. The plot centers around a female rabbit rookie cop who teams up with a wily male fox con artist (confox?) to solve a big crime together. The fox character is a near doppelganger of the fox from Disney’s animated Robin Hood, which has been hugely popular in the furry community, both as something they relate to and also want to yiff with (have sex with).

And so here we find ourselves at the nexus of the two truest internet axioms: “furries ruin everything” and “if it exists, there’s porn of it” (aka Rule 34). Furries themselves are the first to claim they ruin everything, sort of an in-group joke. And indeed, there are already furry artists at work drawing the female rabbit character in the nude (link NSFW for a nude rabbit with human breasts and vagina).

But as much as they might joke among themselves for being deviants, furries are… kind of normal. They just want to have a good time, just like any other under-represented group, when a movie that seems to appeal to them comes around, they’re excited. Some of their MeetUp groups are planning group outings to the movie on opening night, and the reality is whatever kids happen to be there will get a kick out of it, and it’s not like they’re going to be ruthlessly cranking off in the theatre.

In the case of Zootopia, furries’ bad rap is underserving. It might seem like furries are just so twisted that they’ve adopted an innocent children’s movie for their own sick gratification. But in reality, Disney purposely is being a knot-tease.