The Danish DNA

From the time they are children, Danes are told to question conventional wisdom - and encouraged to come up with something better. That makes innovation and entrepreneurship a natural part of the Danish DNA. An economic system that encourages business risks and provides a social safety net helps too.

Danish design has been an international standard-bearer since the 1950s, and always-evolving industries like healthcare and pharmaceuticals also play a substantial role in the Danish economy. These days, Danish innovators are leaders when it comes to sustainability and green living.