So far DICE has shown tremendous-looking Battlefield 3 running exclusively on PC. How will it look when it makes the leap to console? "What we're showing on PC might look better than on console," said DICE executive producer Patrick Bach to VideoGamer.com in an interview, "but what we'll show on console doesn't look worse than any other game out there. It's probably even better than every other game out there on console."

Bach explained how he feels people will react when they finally see Battlefield 3 running on 360 and PS3. "Most people will be very positive because they might be afraid that it won't look as good as other games and it will, and some people will of course be disappointed that it doesn't look like the PC version."

What will the console versions lack, then? "The higher resolution, the higher framerate, the anti-aliasing, the motion blur, stuff like that. We can't have it to the same quality on the console," says Bach.

Bach also explained the predicament for the Swedish studio. "The problem if you're setting a new bar is you're pushing yourself up. Of course there's a challenge by showing something that looks amazing on PC and then something that just looks great on console. I think the challenge is to beat ourselves. Of course, it's hard to do that because of the practical limitations of the consoles."

How does DICE feel about rival engine technology, then? "There's always competition to build not only the best game but the best technology, the best features," says Bach, "and you want to be the best at everything, of course, that's how things are being moved forward."

"We are not trying to build any of our old games, and we're not trying to build any of our competitors' games: we're trying to build our own Battlefield 3."

For more on Battlefield 3 check out our impressions of a recent demo.

Battlefield 3 is due for release on PC, Xbox 360 and PS3 in November.