Obsession. Inspiration. Addiction. Those words became my guiding principles, my manifesto as I brought this brand to life over the past 25 years. I wanted to capture, in a triptych of exquisite palettes, 40 legendary lipsticks, a divine dozen eye liners, five fetish-worthy lip pencils and one magnificent mascara, all emblazoned with my Hallmarks of Excellence, The Power of Transformation, The Power of Beauty; The Power of Makeup. This is the golden age of makeup. #patmcgrathlabs Unlimited Edition is my Golden Revolution.

WWD has an exclusive interview and write-up with more details about the permanent collection (not behind a paywall).