West Brom's start to life in the EFL Championship may have begun with a defeat to Bolton, but their opening day of the season was not a total disappointment.

Saturday's game at The Hawthorns saw the club unveil 'Boiler Man', West Brom's new mascot following their sponsorship deal with Hull-based company Ideal Boilers.

West Brom announced the lucrative two-year sponsorship agreement with Ideal Boilers back in May and the company's logo is now the main sponsor on West Brom's match shirts and training kit.

A statement on West Brom's website confirmed the news by saying: “With a history dating back to 1906, Ideal can claim a rich heritage just like the Baggies.

“Since those early days, Ideal have grown to employ 1,100 staff and develop a turnover of £435m, garnering multiple awards as millions of their products have found their way into British homes and businesses.”