A collaboration has been announced between Wednesday Campanella‘s vocalist and front woman KOM_I and Italian sports brand ellesse‘s new classic pop style clothing line Heritage.

This project began with KOM_I taking part in planning the lookbook and movie for ellesse’s Heritage 2018 spring and summer season. It was developed as part of the Kyousou no Nai Konnichiwa campaign and uses elderly men and women as models who spend time in parks in places like Setagaya and Ueno. KOM_I selects the models herself. The collaboration is fused with KOM_I’s fun and playful nature and Heritage’s light and elusive perspective and sensibility.

While ellesse Heritage and KOM_I are working to advance the project, the campaign theme for the 2018 spring and summer season is ‘Kyousou no Nai Konnichiwa’ (‘Hello, No Competition’). Normally, we think of sportswear as something worn when competing with somebody else, but the key visual for Heritage showcases elderly people, a child and KOM_I sporting a non-competitive attitude.

A movie for the project was released on April 2nd and is available to watch on ellesse Heritage’s official website and official Instagram page. Collaborative merchandise will also be sold at Wednesday Campanella’s 2-day solo concert at Kawaguchiko Stellar Theater on June 30th and July 1st.



KOM_I Comment:

“Maybe it’s because I’m accustomed to second-hand clothes, but ellesse’s logo makes me feel nostalgic. It’s friendly and simple. ellesse Heritage is a reprint line from ellesse who’ve been around for 60 years, so I wanted to express my love for ellesse to people decades before and after that. I think the clothes feels like they could have been bought both from ellesse in 1988 and ellesse Heritage in 2048. (Model hunting for elderly men and women on the streets and in parks was fun. I was able to meet a variety of people and became the fondest memory.)”

KOM_I has a busy schedule, with a new Wednesday Campanella release on the way, as well as her collaboration with ellesse Heritage. Just what kind of clothes can we expect to see?