Welcome to my website. My name is Frans and I am the owner improve Clicks – Digital Marketing Agency in the Coventry area.

Digital Marketing word cloud, business concept

Please don’t hesitate to reach out if you want to find out about the benefits of digital marketing for your business or if you want to have a chat.

You probably found me when you used the keywords Digital Marketing and my web site, “Improve Clicks Digital Marketing Agency in Coventry”, showed up in the search results.

This happened because I used a popular type of digital marketing called Search Engine Optimisation and optimized this page for specific keywords so that I can drive traffic to my website.

There are many Digital Marketing Agencies in Coventry and where I will rank on the search engine results page will be based on how well I have optimized my content, links and page authority.

SEO is one of many digital marketing strategies that you can use to drive traffic to your own website.

Each one has advantages and disadvantages and they also have their own set of rules and best practices.

I will go over a few of them a little further down on this page.

Why am I doing this?

I have noticed that I am spending more time on digital marketing and therefor have decided to separate my software development business from my marketing business.

I wanted to create a platform where I can make educational videos and help businesses drive more traffic to their website.

My main focus in the short term will be to educate and create awareness about the different areas of digital marketing using blog articles and videos, so please make sure to join my Facebook group if you are interested.

Even though I don’t have lots of content at the moment I will share ideas and digital marketing best practices that I have used myself.

I am sure that this will help you gain a better understanding of the industry and that the advice will be of benefit to you and your business.

With these videos, I hope to build trust by helping others to better understand this industry and help them make a success of their business using digital marketing.

What is digital marketing?

Digital marketing is when you are marketing services or products using the internet, mobile phones or digital display advertising boards.

The principles of digital marketing are still the same as traditional marketing.

The only difference is that we are using technology, and there are different channels and devices like our mobile phones that let us connect with our audience.



The most popular and successful digital marketing platforms are Google (SEO and Adwords), Facebook, and Instagram (Social Media Marketing).

There are other marketing methods that are not considered mainstream such as content marketing and automation, influencer marketing, data-driven marketing, e-commerce marketing, e-mail direct marketing, Display advertising, e-books, and games.



As you start to get more familiar with each platform, you will notice that some do have certain things in common like terminologies, technologies, and practices.

Will digital marketing work for me?

It might seem a little confusing at the moment but the more exposed and involved you get in this industry the quicker you will begin to understand how everything works.

I felt exactly the same when I tried to figure everything out in the beginning and the best advice that I can give you is to test as much as you can afford and then scale what works.

You will find people that have had different experience with digital marketing and you will get different types of feedback, some might be successful and some not.

Some might tell you that they have found a secret technique that can change your life and make you lots of money, while others spent lots of money seeking advice from gurus or taking courses.

I have learned quickly that what works for one client might not work for someone else.

One thing you definitely should not do is to start with digital marketing when you are desperate and see it is your last hope.

This is not the correct mindset to have if you want to start learning and if you want to be successful in this area.

Start small with a small budget and when you start to see positive results, then slowly scale it bigger.

There are isolated cases where people are successful from the get-go but like anything else in life there is a learning curve and starting out things might not go as planned.

Lastly, don’t trust anything that you see on the internet.

How can I improve my chances?

The only piece of good advice that I can share with you is that before you do any form of marketing, is to make sure that you have good content.

You can have the best product under the sun but if you can not capture your audience attention, give them what they are looking for or gain their trust, then you are probably going to struggle with sales.

I want you to take the time and reflect on this and try to understand why this is so important.

It does not matter what marketing platform, what niche this is the single most important thing you should focus on.

This is the reason for Google’s success if a user searches something, they make sure that the results will contain the exact content the user is looking for..

Why digital marketing is important?

If you want to grow your business then you need to invest in marketing and digital marketing is what is working at the moment.

The nicest thing about digital marketing is that everything you do, you can measure, compare and analyze to determine what is working and whatnot.



Digital marketing also lets you quickly tweak a campaign so that you can find out where you are getting the best return on your investment.

Once you have determined what works best based, you can start to scale that campaign and increase its budget.

To do the same is almost an impossible task with traditional marketing methods like newspapers, television, radio, and brochures.

You usually have to spend a large amount of money and can never fully tack engagement and results.

Why digital marketing works?

Digital marketing is perfect for 2-way communication between buyers and sellers.

Research has shown that we need to engage with our customers and that engagement on social media channels can be of huge benefit to both parties.

Let me use an example, we can share information about a product and a service that can, for example, help a potential client make a better decision, solve a problem or save them money.

We can do this using multiple channels, such as blogs YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms.

When a customer leaves feedback, interacts or asks a question, others might also start to engage or we can learn something that allows us to tweak our offering to make it more desirable.

Having discussions is exactly what we want because by engaging with the client it helps to build trust in our product and company.

Platforms like Facebook and Google Local Business also lets customers leave reviews.

Reviews are known as social proof and it is just as important because it also helps to build trust with new customers.

Bad reviews are not necessarily something to fear and you can easily turn it into a positive in the way that you deal with the situation.

What are the types of digital marketing?

Below is a list containing some of the more popular digital marketing types that I focus on and I think every business should look at.

SEO – Search Engine Optimisation

Local SEO – Local Search Results

PPC – Pay per Click Advertising

SMM – Social Media Marketing

Lead Generation

Who is the Best Digital Marketing Agency in Coventry?

The question is not that simple.

Traditionally if you live in an area, for example, Coventry then I can understand that some will search for a digital marketing agency in Coventry.

But, because of technology, the world is getting smaller and the way we do business is changing. I can see it clearly because of the people I work with are from all over the globe.

If you have not tried doing business with someone over the internet, then I think it will be good to get out of your comfort zone and give it a try.

At the end of the day, I think that you need to find someone that you feel comfortable working with that you can trust because there is a good chance that you will be working together for a long time.

What is the best type of digital marketing?

Personally, I think that social media marketing is very hot right now. Who knows that might change in the future.

People are spending a lot of time every day on social media channels and I have had lots of success on this platform.

If you use more channels to engage with your audience then obviously you will get better results.

There are 2 channels that I think is a must for every business.

One is to list on Google local business and the other is SEO.

SEO is a long term investment and takes time to grow but you will be shocked to see what a first-page ranking is worth in Google.

What will I pay for digital marketing?

This is a bit of a tricky question but I will try my best to answer it.

Digital marketing is not cheap so it is important to do research and see if it will work for you.

The type of digital marketing will definitely play a role as well as the amount of work that needs to be done. Let me use an example.

When you are doing SEO and you only have 5 keywords you will obviously spend less time then if it was for example 300 keywords.

If you are going to do it yourself then you are going to need a minimum of £400 for pay per click advertising £300 at the very least.

The problem with this is that if you do not know what you are doing then you can be flushing money down the drain.

If you are going to work with an agency you can find management packages starting at about £350 excluding ad spend and marketing fees.

Digital marketing is too expensive!

That is true but I think that you should try and look at it from this perspective, if you are a baker and you want to increase production because you have to work longer hours to meet demand then you save money or get a loan to buy a bigger oven.

See digital marketing as an investment.

Make sure that you have enough money to run a pay per click campaign for at least 3 months, measure the results and if you are doing it right you will notice that for every x amount you spend you will make x amount of profit.

This model makes sense when you start to see a return on your investment and you see growth.

This way you will stop seeing this as an expense or waste of money, but rather an investment.

Where do I start!

Improve Clicks – Digital Marketing agency in Coventry have affordable and competitive prices.

I work with businesses from all over and have clients in the UK, South Africa, as well as the US.

I will always follow industry best practices and white hat approved methods and you can contact me using the Facebook messenger icon on the bottom-right of your screen.