Sports play a massive role in the entertainment of millions in the United States. Our team wanted to further understand: who exactly is watching? Below is an infographic detailing the demographics of sports fans and their impact on TV viewership, event attendance and social media engagement across the U.S.’s seven most popular sports.

Pretty powerful stuff, huh? Learn more about Opendorse and how we help marketers engage these sports fans on Twitter, Instagram, Facebook, and LinkedIn here. Whether you’re a local business, international brand, or eCommerce site with products not allowed to do paid advertising, Opendorse can help.