On Monday, Veritas Café operator Sandor Dosman was brought into a boardroom and told the recent advertisement he'd posted online had ruffled some feathers and the decision to close the doors followed and 11 jobs were lost.

In the ad, he joked he wanted "a new slave (full-time staff member) to boss (mentor) around Veritas Cafe." The ad was clearly intended as to be humorous, with jokes about man buns, tattoos and food safety because "we try to not kill our customers." (The Record)

Rhetoric is different than practice. Based on Mr. Dosman's character in general and his advertisement in particular, it is painfully clear that he was making a joke about the role of a potential full-time worker. It was pure rhetoric: to use humour to persuade people to apply for the position. Any rational person would know that he had no intention of enslaving anyone. This is another example of the overly sensitive nature of modern society. The closure of Veritas is outrageous and should be reversed. (Gorenkoff, 2016)