Betaine is a polar but neutral zwitterionic compound which is highly soluble in water. Moreover, it is a naturally produced as a by-product of the sugar beet industry. It is a non-essential nutrient which performs several important physiological functions in organisms and has a potential for prevention of chronic diseases and that its dietary intake may contribute to overall health enhancement. Although betaine is not an essential nutrient, it cannot be synthesized in adequate quantities by the human body. Humans may obtain betaine from foods rich in betaine or choline or by oral supplements contained with pure preparations. The main sources of betaine in human nutrition are wheat bran, wheat germ, and spinach.

Betaine Market Outlook

The global market is estimated and forecasted in terms of revenue (USD million) generated by the betaine market. The betaine market has shown sustainable growth owing to rising demand from personal care & cosmetic industry, food industry and increasing perseverance among the consumers toward the health benefits of betaine consumption at recommended dosages. Moreover, growing health concern coupled with growing potential for betaine in the feed segment are the prominent factors leading to the growth of betaine market globally. Rising demand for health supplements and nutritive food products is expected to support the market of betaine across the globe. However, stringent government policies imposed by the government on the use of betaine and risk associated with the allergic reactions are factors which are hindering the growth of this market.

Betaine Market Segmental Overview

The report analyses the betaine market on the basis of type, form, application and geography.

Betaine Market by Type

Based on type, the market is segmented into synthetic betaine and natural betaine. Among all major type, the bakery synthetic segment dominated the market in 2017. However, the natural betaine segment is expected to grow at a faster pace during the forecast period due to significant shift of the consumers from synthetic betaine market to natural betaine owing to increasing awareness about the benefits offered by the natural betaine.

Betaine Market by Form

Furthermore, on the basis of form the global betaine market is categorised into betaine anhydrous, cocamidopropyl betaine and betaine monohydrate.

Betaine Market by Application

Based on application, this betaine market is classified into food & beverages, animal feed, cosmetics, detergents and other applications. The food & beverage segment dominated the market in 2017 as it is majorly used in functional drinks to increase the nutritional value and rising demand among consumers regarding the usage of natural products in beverages. Likewise, pharmaceutical segment is expected to account for major market share followed by personal care in the future.

Betaine Market by Geography

Geographically, the global betaine market is categorized into North America, Europe, Asia Pacific and Rest of the World. Rest of the world comprises of Latin America and Middle East & Africa. In 2017, North America held the largest market share of the global betaine market, due to rapid changes in consumer lifestyle which affects the food and consumption habits and increasing awareness for nutritional benefits of betaine. Furthermore, Asia Pacific is anticipated to grow at a faster pace in during the projected period, due to increasing demand for betaine in developing and developed countries such as India and China.

Betaine Market Key Players

Key players of the global betaine market are Associated British Foods PLC, BASF SE, E.I. Dupont De Nemours & Company, Nutreco N.V, Solvay, KAO Corporation, Stepan Company, Amino, Sunwin Chemicals Co., Ltd etc. Manufactures are focusing on various research & development, mergers and investments to launch new products in the growing markets which create growth opportunities for the global betaine market players. Moreover, the betaine market is highly fragmented with large number of companies prevailing in the industry.







