Harvey Weinstein has officially been ousted from his own company.

In the wake of a blistering New York Times report that detailed nearly 30 years of his sexual misconduct, the embattled movie mogul has been "terminated, effective immediately" from The Weinstein Company.

Weinstein Company representative Nicole Quenqua sent a statement Sunday to USA TODAY from The Weinstein Company's board of representatives: "In light of new information about misconduct by Harvey Weinstein that has emerged in the past few days, the directors of The Weinstein Company — Robert Weinstein, Lance Maerov, Richard Koenigsberg and Tarak Ben Ammar — have determined, and have informed Harvey Weinstein, that his employment with The Weinstein Company is terminated, effective immediately."

Weinstein began his "indefinite" leave of absence last Friday as The Weinstein Company board ran a "thorough" investigation into the sexual allegations made against its co-founder.

On Saturday, civil-rights attorney Lisa Bloom resigned as Weinstein's adviser.

Right up until the announcement of Weinstein's firing, Hollywood was reacting to news of the Times report.

Whenever "(Weinstein) would come up in conversation, there was always this ‘ick’ or ‘ugh' type of reaction," American Horror Story creator Ryan Murphy said Saturday at the New Yorker Festival, according to Vulture.

Murphy, who was in a conversation with New Yorker TV critic Emily Nussbaum, said he didn't know about any "personal abuse stories" about Weinstein, but noted that the film industry has "changed radically just in the last two years."

“I see it every day — how men in the business used to behave and now how quickly you are slapped to the ground if you try that in a corporate environment.”

Reaction:Weinstein allegations are 'one of the most open secrets in Hollywood'

The latest:Lisa Bloom resigns as Harvey Weinstein's adviser

Earlier:Harvey Weinstein officially begins leave of absence

At the same festival, LBJ director Rob Reiner pointed out that Weinstein released a film about campus assaults: “Harvey Weinstein funded the movie The Hunting Ground. How do you do that?! We have to create a safe atmosphere where women are able to tell their stories.

“He’s one schmuck who did what he did," Reiner added, Deadline reports. "But there are a lot of great people in Hollywood who don’t do stuff like that."

On Sunday, model and women's rights advocate Amber Rose took to Twitter to defend her "dear friend" Bloom.

Bloom "was trying to give Harvey Weinstein a platform to right his wrongs, to educate him on his faults ... and in doing so teach other men to not do the same thing!" she tweeted. "We can't constantly scream from the rooftops that we want equality ... and not be willing to help men be better people as well."

Most of the reaction to Rose's tweets pointed out that Bloom was going after the women who made accusations about Weinstein.

Contributing: Bryan Alexander