

My friend tweets a lot. She tweets when she wakes up in the morning, just before going to work, as soon as she’s back home, just before she goes to sleep, and at anytime in between that!

And no, she just doesn’t tweet to share about personal thoughts and activities…she uses Twitter for marketing her business.



What is Twitter?

Twitter, a micro-blogging tool, has become a powerful marketing instrument today. Almost every business uses Twitter for marketing, and why not? It has become a valuable tool in building your network, establishing connections, engaging in valuable conversations and making friends. All of these things are essential in marketing and public relations, and if you’re not yet sold on this micro-blogging phenomenon, now is the time to reconsider and use Twitter for marketing.



Here are the 5 ways you can utilize Twitter for marketing:

1. Promote blog articles, webinars, interesting news and more.

Share valuable information through your tweets. You not only promote your name and business – you get to share to thousands of people, who could retweet your information to their own followers!

2. Provide live updates.

If you’re attending a conference, seminar or trade show, you can use Twitter to announce last minute changes and events that are happening as it happens.

3. Announce specials, deals or sales.

If you have some exciting promotional activities, Twitter is a nifty way of getting the message across to your target market. Remember though, that Twitter should not be used as a pitch tool. This turns people off, so you don’t want to be doing any aggressive marketing here because this should be a place for sharing information and knowledge.

4. Eavesdrop and get valuable feedback.

You can also monitor what people are saying about any person, topic or company. Twitter has a search engine that lets you do just this. Or, you can use the hash tag #symbol.

5. Keep in touch with bloggers/media.

Bloggers abound on Twitter. Follow those who inspire you, and find others who have valuable information to share too. Be friends, and take advantage of the power of the retweet button to spread great information!

Indeed, Twitter is a great promotional and marketing tool, and for pointing to interesting things you’ve found on the web. It’s also great for building credibility and influence, so use it, and use it well.

If you have recently started tweeting for your business, or are just planning to use Twitter for marketing, I hope you found this post useful.

I do believe in the power of Twitter as a marketing and brand building tool, and if you like this post, please tweet this to your friends! You can also share this on any of your social networks. To get more tips like these and other topics on social networking, simply sign up using the form below to subscribe to my newsletter. Thank you!

To Your Success,

Elmar Sandyck

