The Bottoms Up Beer Dispenser. Founded by Josh Springer, a former manager at a company that creates neon signs like those used in Las Vegas, the invention relies on magnetic technology embedded in plastic cups. Each plastic cup has a hole in the bottom which is wide enough for a nozzle to be inserted. The key to keeping the hole sealed when beer is put in through the bottom is via a circle magnet that when pushed up by the nozzle lifts up so beer can be put in. When the beer is full, the machine automatically cuts off and all a bartender needs to do is just pull the beer off of the nozzle and the magnetic circle is then drawn back down to the cup by a tin magnetic ring embedded in the cup. Speaking with this website, Springer said Australia would be "one of the first markets" that his comapany would enter globally outside the US. "Australians love beer probably more than Americans do," he said. "I say that when it comes to drinking beer, Americans are like kids compared to the rest of the world. There's a lot more alcohol in beer in Australia and in Europe. No offense to my fellow American beer-drinkers." The technology would likely come to Australia mid-2012, he said.

A dispenser with four nozzles costs $US3400. And the cost of a Bottoms Up plastic cup varies between US 36 cents and US 75 cents, depending on what size cup you want. But, according to Springer, the magnet that is attached to the bottom of the cup can also be used for advertising, "and so we have customers that actually make money by selling the advertising space on the bottom of the cup before they sell a beer", he said. "So they’re actually making money off of the beer cups before a beer is sold". Springer, who says he's "loved beer since way before" he was supposed to, said that ever since he published a video demonstrating the invention on the video-sharing website YouTube two months ago, which has had over three million views, he had received "an enquiry from almost every country". One of the major benefits of filling a cup from the bottom up, Springer said, was that you didn't have to "rely on the operator to know how to pour a beer". "I know we get flak from the purists that say that it's not the proper way to pour a beer but one in 100 people know how to pour a beer properly and at a sporting venue it’s usually a volunteer worker or a minimum wage employee as opposed to an experienced bartender pouring your beer," he said. The idea to fill beers from the bottom up came to Springer at his dad's birthday party three years ago, he said. "I was at a Mexican restaurant drinking margaritas with my family and we were all sitting at a big table," he said. He then began daydreaming and stood up at the table "and stopped everybody's conversation" to tell them what he thought "would be cool" – a beer being filled from the bottom up.

"I was met with blank stares and them saying 'What the heck are you talking about?'," he said. Springer's dad told him that it "would be cool" but that he didn't think he could make it happen. "And so the challenge was set," Springer said. The next day he thought of a name for the invention – Bottoms Up – and said that he then felt that he had to create it then as he had the perfect name. Springer has been selling his invention for six months in the US. This reporter is on Twitter: @bengrubb