Best Buy is selling the iPhone X for $100 more than other retailers.

The company's reason for the price increase struck many people as nonsensical.

You already know the iPhone X isn't cheap. With a $999 starting price, it's the most expensive model Apple has ever made.

But if you decide to buy one from Best Buy, it's even more expensive.

Best Buy is charging $100 more than any other retailer for the iPhone X, customers discovered as preorders became available on Friday. The 64 GB model cost $1,099 at Best Buy, instead of the standard $999 price, and the 256 GB model is going for $1,249 (normally $1,149). The price increase only applies if you pay for the phone up front. Payment plans through your wireless carrier are the same as they are at other retailers.

When asked why Best Buy was charging more, a company spokesperson gave a mind-numbing answer to Bloomberg:

“Our prices reflect the fact that no matter a customer’s desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost.”

If you want to buy an iPhone X, we suggest having flexibility too. Choose from any of the numerous retailers that won't charge you $100 more for the phone.

Meanwhile, Best Buy is getting roasted by angry consumers on social media channels like Twitter:

Some of the comments on BestBuy's Facebook page were pretty brutal too: