NBA superstar LeBron James on Tuesday is voicing support for Nike amid a new ad campaign that features controversial quarterback Colin Kaepernick.

PBS Newshour reported that James spoke on Tuesday during an event at Harlem’s Fashion Row, where he was honored for his style and his philanthropy, and celebrated the release of his newest Nike basketball shoe.

Near the end of his remarks, James, who also has a contract with Nike, said he supports "anybody who believes in change."

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“I stand with Nike, all day, every day," he added.

Nike has faced criticism from some circles for its decision to make Kaepernick the face of its newest ad campaign, celebrating the 30th anniversary of its "Just Do It" slogan.

Nike released an ad on Monday featuring Kaepernick and the message "Believe in something. Even if it means sacrificing everything." James shared the image on his Instagram page a short time later.

The former San Francisco 49ers quarterback was the first NFL player to take a knee during the national anthem to protest social injustice, and has remained unsigned for nearly two years.

The company's stock dropped a little more than 3 percent on Tuesday, and the decision sparked protests among some customers who took to social media to share videos and photos of them destroying their Nike products.

President Trump Donald John TrumpOmar fires back at Trump over rally remarks: 'This is my country' Pelosi: Trump hurrying to fill SCOTUS seat so he can repeal ObamaCare Trump mocks Biden appearance, mask use ahead of first debate MORE criticized Nike, saying the company was sending a "terrible message" by featuring Kaepernick. Trump has been fiercely critical of NFL players who have continued to protest social injustice during the national anthem.