Bill Warren will not be showing "A Dog's Purpose" in his theaters.

The owner of Warren Theaters in Wichita and Oklahoma says a video showing a frightened dog being forced into churning waters for the move is "highly offensive".

"In that video, you hear a voice in the background. Some loser laughing about it," said Warren. "It's just sickening what someone on a production crew would do to make money."

Warren said Universal Pictures is the only distributor of the movie and the incident has now put the company in a tough spot.

"The people involved in that including the dog handlers ought to be charged. To me, they committed a crime," said Warren.

American Humane, the organization that ensures animal safety on film and television productions, is investigating the incident. It says it has also suspended the safety representative who worked on that film.

Universal Pictures released a statement to TMZ, who first posted the video, saying, "Fostering a safe environment and ensuring the ethical treatment of our animal actors was of the utmost importance to those involved in making this film and we will look into the circumstances surrounding this video."

"A Dog's Purpose is set to be released Jan. 27.