For the first time in the 67-year history of the franchise, the Cleveland Browns took the field in brown-on-brown uniforms during Thursday night’s game against the Buffalo Bills. Judging by the reaction, it’s easy to see why the team waited more than a half-century before unveiling the look.

Teams have worn monochromatic uniform combinations before. The Kansas City Chiefs have their red-on-red, the Jags are among the teams to go black-on-black and the Redskins wore white-on-white for a time, as did the Browns themselves earlier this year. None are great looks (particularly the Chiefs) but compared to the Browns’ get-ups they’re masterpieces.

The Browns jersey has never been a thing of beauty, but the brown-on-brown look takes things to a different level. The best thing you can say is that the team looked like giant-sized Tootsie Rolls or that no team has ever lived up to its name more than the Browns did last night. But folks on Twitter had other things on their mind.

The Browns uniforms ensure that colon cancer awareness doesn’t take a backseat — Bobby Big Wheel (@BobbyBigWheel) October 4, 2013

Seriously. WTF Browns monochrome brown. Awful pic.twitter.com/SB1RvT05UY — Phil Hecken (@PhilHecken) October 4, 2013

By far, the Browns have the most hideous uniforms in the NFL — lindsey ardus (@lindseyardus) October 4, 2013

On a Cleveland.com poll, 40% of respondents “loved” the jerseys. That might sound like a plurality, until you think about who’s voting on a Cleveland.com poll on Browns jerseys during a game won by the team. It’s all Browns fans and more than half of voters still don’t like it! You could put the team in Ravens uniforms and 40% of fans would say, “eh, it’s cool, as long as they make the playoffs.”

The king of uniform critique, Paul Lukas of Uni Watch, weighed in too. He hated the look, but reserved special scorn for the color combination brought on by the NFL’s partnering with the American Cancer Society.

The full-on brownitude would have been bad enough, but last night also marked the first NFL game of October, which meant the players were wearing all sorts of pink accessories. If you tried really hard, maybe you could come up with a worse color combo than brown and pink, but it’s tough to imagine what it would be.

Granted, there were a few people who liked the look, such as Ohio Congressman Tim Ryan. Considering that pandering to football fans is one of the few cards a United States congressman can play these days, this is well done, Congressman.

I love these uniforms. Go @Browns!!! — Rep. Tim Ryan (@RepTimRyan) October 4, 2013

But seriously, these uniforms are the worst. Given that the Browns are now 1-0 in them, they may be here to stay.