The UK’s leading eating disorder charity is opening its helpline over the Christmas and New Year periods for the first time, over fears that the indulgences of the festive season place strain on those with conditions including anorexia and bulimia.

Staff at the charity B-Eat are now available 365 days of the year, including during what is an “incredibly difficult” time for the estimated 725,000 people in the UK who have some form of eating disorder. Those concerned that a loved one has developed an eating problem can also use the services.

Previously, the helpline would have been closed on bank holidays.

“Christmas and New Year can be an incredibly difficult time for someone struggling with their eating disorder. It is a time where food is central to any social calendar which can cause increased anxiety, pressure and feelings of guilt that they can’t ‘join in’ like they hoped,” a spokesperson for the charity commented.

Kate Threlfall from the north London borough of Haringey dealt with bulimia and binge-eating disorder for six years, and recovered eight years ago. However, she still finds the indulgences of the festive season challenging.

“Christmas during my eating disorder was overwhelming. I wanted everyone to stop talking about food all the time. But the difficulty of Christmas is still strong for me, even when my eating disorder seems so far away and I feel confident in my recovery.

“I am at my best when I approach eating in a balanced way. A balance between making sure my body has what it needs in order to be healthy and work as best it can, and enjoying foods that I eat more for enjoyment.

“I know that if I am in control of my eating, I can make sure I achieve that healthy balance. But Christmas, and the amount of meals there are that I’m not in control of, knocks that out of balance.

The holiday season throws Threlfall’s important routine out of balance and presents obstacles.

“Eating at family members’ houses, some of whom are easily offended, I find it hard not being part of the decision of what we will eat and how much I will be served on so many occasions in the Christmas period.

“Over the years I have learned to lower my expectations – I’m not going to be able to eat like I usually do, and part of recovered life is to have times where things are less than ideal. I’ve also learned the importance of solitude – time alone, as well as meals alone where I pop out and can be in charge of what I’m doing.

“I’ve also learned that it’s not the worst thing in the world to refuse another serving.”

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By planning meals, and talking about how food will be involved in celebrations can help those coping with eating disorders. Putting away food and avoiding activities based around eating can also help. Briefing insensitive loved ones who visit during Christmas to avoid using offensive language, including telling a person they have put on weight, are also key.