The official website for the Monogatari Series Second Season anime began streaming the first promotional video for the anime of NisiOisin's Hanamonogatari (Flower Story) book on Monday. The video premiered at the Aniplex booth at the AnimeJapan 2014 event on Saturday and Sunday.

Text: A mother's words...

Mrs. Kanbaru: You have to be either medicine or poison. Otherwise, you're just water.

Suruga: She was the kind of mother to say that.

Suruga: Yes. If you ask me, she was a demon-like person.

Ougi: Do you know the rumor about the demon? It seems like she's a girl who's in high school.

Suruga: The demon who wanted everything, but lost everything... Might be me!

Rōka: The kind of person who goes as far as to come to the demon's own home to talk with her is someone who's 11th place out of ten people.

Suruga: Someone who has ended everything in the beginning, and holds nothing. That is me, Suruga Kanbaru. I wonder if there will come a day when I can sleep without duct tape wrapped around my arm.

Michiko Neya (Shaman King's Tao Jun, The Familiar of Zero F's Aniesse) and Kana Asumi (Pretty Rhythm Aurora Dream's Aira, Nyaruko: Crawling with Love!'s titular character) will join the cast as Tooe Kanbaru and Rōka Numachi, respectively. Miyuki Sawashiro and Kaori Mizuhashi will return to play their characters Suruga Kanbaru and Ougi Oshino.

The Hanamonogatari anime will premiere on May 31. The anime will air for five weeks.

Tomoyuki Itamura is directing Hanamonogatari , while Akiyuki Shinbo is acting as chief director and series script supervisor along with Fuyashi Tou. Akio Watanabe is designing the characters based on VOFAN's original novel illustrations. Watanabe, Nobuhiro Sugiyama, and Taisuke Iwasaki are also serving as chief animation directors at SHAFT. Satoru Kousaki is handling the music.

The Monogatari Series Second Season anime began airing in Japan last July, and he original run of the series ended in December. Daisuki and Crunchyroll are streaming the series outside of Japan. Aniplex of America announced last June that it has acquired the rights to both Nekomonogatari (Black) and Monogatari Series Second Season.

Thanks to Maxim Firsov for the embedded video.