Visuals are much easier to digest than text, giving brands the ability to better engage and communicate their message with followers.

Additionally, research shows that “when people hear information, they are likely to remember only 10% of that information 3 days later. However, if a relevant image is paired with that same information, people retained 65% of the information 3 days later.” 3 Use this knowledge to your advantage, so your brand’s communications will be more easily seen, heard, and most importantly retained with a stronger ROI.

In our humble opinion, views can only be considered successful if the message resonates with viewers and they recall your message. A message that is seen but forgotten may be providing you with a set of positive analytics but offer no return – like a dog that is all bark, no bite.