Could save University of East Anglia up to £125,000 in water bills (Picture: Getty Images)

Universities have long been at the forefront of environmentally friendly initiatives due in no small part to campaigning students.

However, could the ‘Go with the flow’ campaign be a step too far?

It asks students at University of East Anglia (UEA) to urinate in the shower to save water and declare their involvement on social media.

The initiative, if taken on by all the 15,000 students at the Norwich based university, could ‘save enough water to fill an Olympic-sized swimming pool 26 times over’ every year.


In addition it is believed that university-wide uptake would save the institution £125,000 in water bills per annum.



UEA students Debs Torr and Chris Dobson, reached the final of NPower Future Leaders Challenge with this innovative if slightly controversial idea.

Dobson spoke of their idea’s potential: ‘Imagine how big an impact it could have if we could get everyone in East Anglia, or even the UK, to change their morning habits.’

Urine is sterile, so not all bad.

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