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Stitcher Imagine you are handed one of the most storied college sports programs in New England, and you are charged with restoring its glory. Where do you begin? Today on Season Ticket, new Boston College athletic director, Martin Jarmond, joins host Chris Gasper (@cgasper) to discuss changing the culture at BC, balancing all 31 varsity sports with a need to grow the major programs, and being the first African-American Athletic Director at the school. Then Chris welcomes Globe colleague Joe Sullivan to review a massive week in Boston's professional sports, including now former Red Sox manager John Farrell getting fired and Tom Brady's under-the-radar injury. Guests Martin Jarmond (@MartinJarmond), Director of Athletics, Boston College

Joe Sullivan (@GlobeSullivan), Assistant Managing Sports Editor, The Boston Globe Interview Highlights On creating a winning culture at Boston College Martin Jarmond: It's one thing at a time. You don't become a certain level overnight. But you gotta do the work every day and assess quickly and understand what we need to become competitive consistently...But we can't be in a place where we're complacent. We can't be relying on what we've done. We have to continue to push. And that's something, culturally, I don't know if we have always had that sense of urgency.

"We can't be relying on what we've done. We have to continue to push." Martin Jarmond, on creating a winning culture at Boston College

On the three major programs at Boston College: Basketball, Football, and Ice Hockey Martin Jarmond: We have to focus on those. [They] are very important to us from a revenue-generating perspective and also to alumni pride and some things from a brand standpoint that are important. On Boston College's recruiting advantages Martin Jarmond: Our Jesuit Catholic values are something that sets us apart. When you come to BC, we develop the whole person. And it's not just, you're a good teacher when you leave, or you're a good whatever profession you want. But, you know, what kind of husband are you? What kind of wife are you? What kind of person are you? And when you come to BC, the value proposition of getting the best academic experience and a great degree, while also competing at the highest level...we don't shy away from that. We embrace competition.

"[I]f I didn't feel like it was an environment where I could be successful and thrive, I would never have come to Boston." Martin Jarmond, on the perception that Boston is unwelcoming to African-Americans