On the back of a warm reception and promising sales, Google has stepped up promotion of its Nexus 7 tablet after the search giant published its first video advert — ‘Nexus 7: Camping’ — which features a father and son venturing out into the woods for some good old bonding with, of course, the tablet device.

What’s that you say? Why would anyone take a WiFi only tablet camping…click play to see.

http://www.youtube.com/watch?v=qqiSE-ukmgc

Google began shipping pre-orders for the tablet two weeks ago and it last week clarified the status of orders for all would-be owners after seeing “incredible demand”.

Looking for more information about the Nexus 7? Read TNW’s review from Drew Olanoff:

Image via Flickr / Tmray02

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