Article content

Surrey craft brewery Central City says it is changing North America beer standards by bumping up the size of its cans while keeping the price the same.

Starting in June, all of Central City’s Red Racer beer — 6 packs and 12 packs — will come in the larger 500ml tallboy format instead of traditional 355ml cans.

We apologize, but this video has failed to load.

tap here to see other videos from our team. Try refreshing your browser, or Surrey's Central City begins selling Red Racer beer in larger cans for same price Back to video

Central City, which is also updating its branding to coincide with its 15th anniversary, says it is the first brewery in North American to move its entire core beer lineup to 500 ml cans.

The company says customers won’t be paying more for that extra beer, as Central City plans to maintain its 355ml can pricing.

“We are making this sizable move to shake things up,” said Darryll Frost, president and founder of Central City Brewers and Distillers. “We built the Central City brewery to be as efficient as possible in order to offer great value to consumers while producing high quality, premium craft beer. This is our way of thanking our customers for the 15 years of brand loyalty as well as introducing our Red Racer brand to new beer fans.”

Starting this June across B.C., the Red Racer IPA, Session IPA, Pils, Northwest Pale Ale, Super Solar IPA as well as the Beer League Lager products will move to 500 ml cans. Other Red Racer products will follow this shift in the coming months while moving across Canada later in the year.

Central City plans to have all Red Racer beers sold exclusively in 500ml cans before 2019.

Sbrown@postmedia.com

twitter.com/browniescott

You might also like: