This was supposed to be the trip that would show exactly how Hillary Rodham Clinton would make good on her pledge, at her confirmation hearing for secretary of state, to make women’s issues “central” to U.S. foreign policy, not “adjunct or auxiliary or in any way lesser.”

There could have been no more dramatic setting: Overruling the security fears of her aides, she traveled to eastern Congo , where hundreds of thousands of women have been raped over the past decade. She visited a refugee camp and met with one woman who was gang-raped while eight months pregnant; she heard of another who’d been sexually assaulted with a rifle. She was told of babies cut from their mothers’ bodies with razors. She spoke of “evil in its basest form.” She promised $17 million to fight sexual violence.

And back home, all anyone could talk about was Bill.

Had he upstaged her with his trip to North Korea ? Had he dogged her, in absentia, all the way to Kinshasa, where a university student, wondering about “Mr. Clinton’s” views, set her off, and set the world cluck-clucking, once again, about her marriage, her temperament, even her hair?

As she circles the globe in coming years, making the case for women’s empowerment, starting with their basic right to be taken seriously, Clinton really has her work cut out for her. And it isn’t just because the situation of women around the world is so dire, and the ocean of problems confronting them — maternal mortality, sex trafficking, domestic abuse, malnourishment, lack of education, lack of adequate medical care, just for starters — is so wide and so deep. And it isn’t just that her historic mandate — to equally empower the other half of the world’s population, to chip away at the forces “devaluing women,” in the words of Melanne Verveer, the State Department’s new ambassador at large for global women’s issues — is so huge and vague and seemingly overwhelming. It’s also because the tide of trivialization that washes over all things “Hillary” is just so powerful. That tide threatens to drown out anything of substance Clinton might attempt for a population whose problems have long been obscured in the androcentric world of diplomacy. And that’s a huge pity.

This could be a moment for America to redeem itself as far as the world’s women are concerned. Our recent track record, after all, is pretty dim. The Bush administration sent anti-feminists to Iraq to train that country’s women in participatory democracy. We pulled our financing from the United Nations Population Fund and imposed a global gag rule barring women’s health organizations that merely talked about abortion from receiving U.S. funds. We never ratified the Convention on the Elimination of All Forms of Discrimination Against Women, a pretty base-level human rights treaty, because of worries by black helicopter types that American sovereignty would be compromised. Our lack of paid maternity leave made us something of a world joke.

But now things just might change, and not just within the state department. In the Senate, Barbara Boxer is leading a subcommittee charged with global women’s issues; a bill to combat child marriage is moving through Congress.

And yet, a peculiarly gendered form of trivializing scorn still tags our secretary of state. Just two weeks ago, The Washington Post had to remove from its Web site an ostensibly humorous video sketch by two of its prominent political journalists that juxtaposed a picture of Clinton’s face with a bottle of derogatorily named beer. This sort of thing bodes badly for the country’s ability to treat her — and the issues she most passionately champions — with appropriate respect.

“We have our own work to do at home,” Verveer told me. “We trivialize the importance too often of these issues: the ‘women’s issue’ — you put it in quotes, that little category over there, the box you check. What we have to do is realize these are the issues; if we want societies to prosper and if we want our own security, we have to raise the status of women.”

Women’s issues are being framed by this administration in terms of realpolitik: U.S. security depends on women’s empowerment. Global economic growth depends on women’s participation.

Women’s empowerment won’t be delivered at the end of a gun or through economic sanctions or even overt criticism, if it cuts into accepted cultural practices. This is messy stuff; some of our most sensitive allies have horrific records on women’s rights. Programs that show success tend to be slow-moving and incremental. Can all this complexity attract — much less sustain — the attention of the public?

Maybe — if we stop viewing everything Clinton does as entertainment.