Maxime Bernier, Erin O’Toole, and Andrew Scheer are the current frontrunners for the Conservative leadership, according to businessman and TV celebrity Kevin O’Leary.

But if O’Leary says if he chooses to run, he’d catapult past them because of his widespread name recognition.

“I look at my optionality in this situation and I can be the last person to decide because I have one attribute many of the other candidates don’t…pretty well everyone in Canada knows me. They don’t necessarily like me, but they know who I am,” O’Leary said in a Sunday interview on CTV’s Question Period.

“I don’t face that big uphill battle of having to get my name out there. It’s out there already.”

O’Leary’s boast is backed up by polling released by Abacus Data on Friday, which showed the Shark Tank and Dragons’ Den star to be the favoured candidate among Conservative voters.

Though at the moment O’Leary said he sees O’Toole, Bernier, Scheer at the front of the pack, he has a soft spot for Bernier.

“The big problem I have with Maxime is that I practically agree with everything he’s doing. It’s hard to beat him up when I endorse what he’s doing,” O’Leary told CTV’s Evan Solomon.

“Right now they’re the leaders — if I stay out of the race.”

He was also dismissive of Kellie Leitch, who’s garnered attention for proposing a values test for Canadian immigrants and refugees as part of her leadership campaign.

“Her message is very dangerous for the Conservative Party,” O’Leary said.

“The party lost on exactly the same principles. Canadians are very open and I — as a half- Lebanese, half-Irish – can’t endorse a platform like that. And I’ve let her know I’m not going to endorse that.”

He won’t let the party make the same mistake it did a year a go, O’Leary added, since that would mean keeping Justin Trudeau and the Liberals in power.

“The party has to reinvigorate itself, reinvest itself, be more encompassing — bring more millennials in…be a party for every Canadian that cares about Canada’s future,” he said.

“Because right now, it’s bleak.”