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LeBron James is showing his support for Colin Kaepernick, and for the company they both endorse.

James showed up to the Lakers’ preseason game on Thursday night wearing a Kaepernick-branded Nike shirt. Nike launched an ad campaign and apparel line with Kaepernick at the start of the NFL season, and several other high-profile athletes with Nike deals have supported the line.

On Instagram, James posted a picture of himself in the Kaepernick shirt, tagging Kaepernick and using the hashtag, #MoreThanAnAthlete.

In addition to being the best player in the NBA, James has recently taken on more of an activist role, speaking out for political causes and opening a school in his hometown of Akron that aims to give low-income children the same opportunities that children in the wealthiest districts are afforded. So while a cynic might say James’ support for Kaepernick is about Nike synergy, James seems sincere in backing Kaepernick for more than just business reasons.