An elderly man has died after being hit by a car on Broadway Ave.

An elderly man hit by a car in Palmerston North has died.

The collision happened at 9.45am on Thursday on Broadway Ave, near the intersection of Victoria Ave, a police spokeswoman said.

Central District road policing manager Inspector Brett Calkin said police did CPR on the man while they waited for an ambulance to arrive.

St John Ambulance Manawatū district operations manager Steve Yanko was one of the first on the scene and said bystanders had done exactly what they should - started CPR and called nearby business City Doctors, which sent down nurses.

However, despite their efforts, the pedestrian died at the scene, a police spokeswoman said.

Yanko said the driver of the car was unharmed.

The police serious crash unit attended and Calkin said they were in the process of notifying the man's family.

Traffic was diverted down Amesbury St and Victoria Ave for most of the morning, but the road has since reopened.