Arthur Brisbane a newspaper editor was quoted with this expression “Use a picture. It’s worth a thousand words” in a 1911 article. (“Speakers Give Sound Advice”. Syracuse Post Standard (page 18). March 28, 1911) and that is definitely true when it comes to logo design. A well thought logo design idea can use a simple icon leaving a deep impression for the public. Most logos acts as “communication medium”, for example telling about quality services a company can provide for its customers.

While there is no golden rule as to what kind of logo design would be most effective, designers tend to follow the six step approach of keeping logo design Simple, Memorable, Versatile, Timeless, Appropriate and Unique. When you look at logo designs of successful or well-known brands around the globe you can find the logo designs mostly adhering to these guidelines.

Even if these brands or companies happen to be number in the world, they will never relax. Any business needs to market itself constantly and revamp them every few years. This helps them in looking fresh and maintains their great stature. In this article we checked out how some of today’s most prominent brands have evolved and revamped over time. Some of the original logos are certainly not recognizable.

Apple

Coca Cola

Ford

IBM

Pepsi

Shell

Starbucks

Volkswagen

Walmart

Warner Brothers