



Revolution Lipstick ($22.00)

Tired of high-tech lipsticks that suck all the moisture out of your lips? Us too! So we created an addictively luxe formula with insane color payoff. Urban Decay launches Revolution Lipstick, a classic, creamy formula you’ll love wearing—with the signature Urban Decay pigment-rich color you crave. This is rich, buttery lipstick at its best—intense pigment plus creamy shine. You’ll love EVERYTHING about it, from the act of applying it to the way it feels on your lips. Revolution Lipstick applies smoothly (without dragging or skipping) and hugs your lips. And the pigment load is amazing! Just one swipe gives you a BIG lay down of color.

Shame Deep berry

Deep berry Venom Bright plum

Bright plum Jilted Deep fuchsia shimmer with blue shift

Deep fuchsia shimmer with blue shift Anarchy Bright fuchsia

Bright fuchsia Turn On Rosy pink

Rosy pink F-Bomb Classic red

Classic red 69 Bright red with pink undertone

Bright red with pink undertone Catfight Pink-fuchsia with slight red undertone

Pink-fuchsia with slight red undertone Bang Bright orange-red

Bright orange-red Streak Coral pink

Coral pink Manic Soft wine

Soft wine Rapture Dusting rose

Dusting rose Rush Pink-mauve

Pink-mauve Fiend Muted rose

Muted rose Native Pale pink

Pale pink Obsessed Bright baby pink

Bright baby pink Liar Pinky brown nude

Pinky brown nude Naked Nude-pink

Nude-pink Naked2 Medium beige-nude

Medium beige-nude Lovelight Pale peachy-pink shimmer

Pale peachy-pink shimmer Protest Sheer peachy nude (Exclusive to UrbanDecay.com)

Sheer peachy nude (Exclusive to UrbanDecay.com) Strip Sheer medium mauve-nude (Exclusive to UrbanDecay.com)

24/7 Glide-On Lip Pencil ($19.00)

Smooch. Pout. Smack. Nibble. Lick. 24/7 Glide-On Lip Pencil stays put through everything (and we mean EVERYTHING) you do. And choosing the right shade has never been easier! To coincide with the launch of our new Revolution Lipstick, Urban Decay announces the relaunch of our Lip Pencil—with a brand-new shade range. Don’t worry…Ozone (our clear shade) is still in the lineup, along with a revamped version of Naked. All the other shades are NEW! 24/7 Glide-On Lip Pencil primes AND defines—for long-lasting lip color and clean lines. When you use our formula to fill in your lips completely, it primes them for lipstick or gloss, grabbing on to color to help it last. Part of the 24/7 family, this long-lasting, waterproof formula glides on smoothly, stays creamy and prevents your favorite lip products from feathering out of bounds.

Venom Rich plum

Rich plum Jilted Deep fuchsia-pink

Deep fuchsia-pink Anarchy Bright fuchsia

Bright fuchsia Turn On Rose-pink with soft pearl

Rose-pink with soft pearl 69 Classic red

Classic red Bang Bright orange-red

Bright orange-red Streak Coral pink with soft pearl

Coral pink with soft pearl Deep Warm brown-nude

Warm brown-nude Manic Rosy wine

Rosy wine Rush Pink-mauve with soft pearl

Pink-mauve with soft pearl Native Pale pink

Pale pink Obsessed Baby pink

Baby pink Liar Mauve-nude

Mauve-nude Naked Nude-pink

Nude-pink Naked2 Medium beige-nude

Medium beige-nude Ozone Clear

Brow Box ($29.00)

If maintaining your brows involves a small army of products and a sizable amount of real estate in your bag, you need the Brow Box by Urban Decay. This best-selling (and newly redesigned) kit fits in the palm of your hand and contains all the essentials for amazing brows. Each set include two shades of silky brow powder, perfecting/setting wax, high-quality metal mini tweezers (they really work!), two mini angled brushes, and two mirrors (one of them magnifies so you won’t miss a single stray!).

Brown Sugar Dark brown/light brown

Dark brown/light brown Honey Pot Dark blonde/light blonde

Nail Color ($15.00) (Limited Edition)

We hear rabid fans resort to all kinds of extreme measures in the name of acquiring a long-ago-discontinued favorite shade of our nail polish. (Rumor has it some colors have fetched obscene sums upwards of $60 on eBay!) Enough with the insanity–UD polish is back and better than ever. Introducing Nail Color from Urban Decay. Ultra sophisticated and EXTREMELY limited edition, these gorgeous, decadent (and very UD) colors feature complex shade work, super-rich pigments and dynamic micro-sparkle. Each fall and spring, Wende and our product development team will handpick two new shades that reflect their take on the season. Our first launch features two iconic UD colors any self-respecting beauty junkie will want in their collection. But get them soon–because once they’re gone, they’re gone for good.

Vice Rich, deep purple with red and blue micro-shimmer

Rich, deep purple with red and blue micro-shimmer Addiction Smoky, metallic gunmetal with multidimensional, high-shine micro-sparkle

Naked Skin Ultra Definition Pressed Finishing Powder ($34.00)

Urban Decay launches Naked Skin Ultra Definition Finishing Powder. It’s the next evolution in Naked Skin: an addictively silky, weightless finishing powder with a luminous, demi-matte Naked finish. Designed to be virtually invisible on your skin, our high-tech formula blends flawlessly to set makeup and cut shine. Optical blurring pigments instantly minimize imperfections, diminish shine and create stunning soft-focus effect that looks professional retouched. Unlike powders that leave skin looking chalky or cakey, Naked Skin Finishing Powder gives you a radiant complexion and natural-looking Naked coverage. Apply it right after your foundation to set your makeup or use it throughout the day to touch-up.

Naked Light Works well with shades 0.5-3.0

Works well with shades 0.5-3.0 Naked Medium Light Works well with shades 2.0-4.0

Works well with shades 2.0-4.0 Naked Medium Works well with shades 4.5-6.5

Works well with shades 4.5-6.5 Naked Medium Dark Works well with shades 6.0-8.0

Works well with shades 6.0-8.0 Naked Dark Works well with shades 8.0-12.0

B6 Vitamin-Infused Complexion Prep Spray ($33.00)

Just when our high-tech Makeup Setting Sprays were getting a little lonely on the shelf, our product development team had the brilliant idea to create an antioxidant-rich prep spray. In an exclusive partnership with SKINDINÄVIA, Urban Decay launches B6 Vitamin-Infused Complexion Prep Spray. This scientifically advanced formula contains the FIRST stabilized form of vitamin B6, which absorbs oil, minimizes pores and reduces redness. Spritz it on any time of day to hydrate, prep and soften your skin with vitamins and antioxidants. Use it in the morning to prep and “wake up” your skin, during the day to refresh your skin (without messing up your makeup), or at night before your treatment. Versatile enough for people of all ages and skin types (MEN included!), this energizing formula is great for your skin AND it feels amazing. And the more you use it, the better the results!

Anti-Aging Eyeshadow Primer Potion ($24.00)

With more than 4,800 5-star reviews on urbandecay.com (and counting), our Eyeshadow Primer Potion has a bit of a cult following. And now we’ve thought of a way to make one of our all-time best-selling products even better. Introducing a new ANTI-AGING version of Eyeshadow Primer Potion. Now you can get 24 hours of vibrant, crease-free shadow plus SERIOUS benefits. Our anti-aging Eyeshadow Primer Potion not only locks shadow in place to give you vibrant, crease-free color that lasts all day; it also measurably improves the signs of aging over time.

Availability: 7/9 at urbandecay.com; Sephora, ULTA, and Macy’s July 2013

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