In media consumption, the changes associated with the loss of public interest in traditional media continue. Problems are experienced not only by the press, but also by television. The audience leaves traditional TV for streaming or recommendatory viewing. In fact, why should people watch movies and shows when the producer has programmed them, if they can now watch them at a convenient time?

Television made an incredible boom in the last century, but with the advent of the Internet market, more and more funds are allocated to this area. Over the past 4 years, OTT services have significantly strengthened and more and more people prefer streaming services instead of conventional television.

Why is OTT gaining such popularity?