We are excited to announce that as of Sunday March 24th the latest version of our code has been live on the platform.

This was a big project that has kept our team busy for months. While the front end of the platform looks the same we made some major changes behind the scenes that will vastly improve performance.

The platform basically went from a Toyota Tercel to Porsche 911.

We spent the last several months refactoring the code and wanted to let it run for a couple of days before officially making the announcement.

We noticed code issues when some of the bigger publishers that had a lot of traffic or large email lists started using the Kind Ads platform. The system bogged down and was not as fast as it could be.

As much as we wanted to push forward with business development we knew this issue was something we needed to address as quickly as possible.

The refactored code as many benefits for the backend:

Improved code readability — This really helps the team out for future development.

— This really helps the team out for future development. Simplification — We eliminated redundancies which improves efficiency and speed.

— We eliminated redundancies which improves efficiency and speed. Improved maintenance — It will be easier to fix bugs because the code can be read easier and our developers can locate issues faster.

— It will be easier to fix bugs because the code can be read easier and our developers can locate issues faster. Improved architecture — This allows us to scale the platform as needed and gives us more flexibility.

Our team rebuilt the platform piece by piece with these larger publishers in mind. In the process, we were able to fix other minor issues and bugs as well.

Now both publishers and advertisers will enjoy a better user experience allowing the platform to develop and flourish as it should. These improvements have not only made the system faster but it is now much more efficient.

Besides these immediate benefits, the biggest thing we are excited about what this means for the future of Kind. We are now able to integrate with more partners which means more publishers will be able to connect to the platform.

As more publishers connect we will naturally be able to attract more advertisers. This snowball effect will allow for sustainable growth for the platform and its users.

Please watch out in the coming weeks as we integrate with the new partner platforms we will be making announcements here on Medium, Twitter and in our Telegram chat.

As I already mentioned, we had several of these partner platforms in mind but we knew the refactoring of the code was necessary before we could move forward. We wanted everyone to have the best possible experience.

Thank all of our loyal fans for your patience. We know you have asked for these updates for months now but we wanted to get it right.

By continuously improving the code instead of rushing out new features we feel like it will be easier and easier to work with, not just for our developers but for everyone involved.

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