In one of the most bizarre, interesting, and ridiculous marketing stunts ever, Remy Martin has decided to promote its Louis XIII luxury cognac with a "movie you will never see." You won't see it because it will be locked in a vault for one hundred years—the time it takes to make Louis XIII, after which those of us over twenty will likely be dead. Which is a real shame, because this film, called 100 Years, features one of the weirdest and most interesting Hollywood team-ups ever, between director Robert Rodriguez (co-director of 2005's Sin City and its 2014 sequel) and actor/writer John Malkovich.

According to io9, the film will tell a story written by Malkovich and directed by Rodriguez set one hundred years from now. Nothing about the plot will ever be divulged, and the film will be stored in a vault in the House of Louis XIII in Cognac, France. But the way the Louis XIII team imagines the actual screening happening 100 years from now is probably the wildest part:

"They are sending out metal movie tickets to about 1,000 influential people inviting them to invite their descendants to a screening exactly one century from today," writes io9's Germain Lussier. "At that time, they’ll grab an old projector (the movie will be preserved on film stock) and press play."

Of course, who the hell knows if that'll actually happen. It's hard enough to plan for next week, let alone next century. But hey, time capsules are a thing, and this is kind of like a time capsule—albeit one for super-rich people who can ostensibly afford a $3,000 bottle of cognac, or at least be on the minds of the people who make liquor that expensive. What better way to sell a luxury product—which is defined by exclusivity—than by promoting with a film no one can see?

It's also possible that this is all made up, a viral marketing prank or hoax or even just a way to get us all talking about this particular cognac at this particular time in a way that will likely get someone somewhere a raise big enough to maybe buy a bottle of Louis XIII. There is some footage—the announcement over at io9 comes with three teasers, each imagining the vault being opened in a different possible future, none of which has any footage from the actual film.

If it turns out this movie is a sequel to Rodriguez's Mariachi Trilogy, I'm going to be so mad.