Nearly two weeks after he caught a game-winning touchdown pass to help the New England Patriots defeat the Seattle Seahawks, 28-24, in Super Bowl XLIX, wide receiver Julian Edelman was still buzzing. In addition to celebrating the Patriots’ fourth Super Bowl title at a victory parade and elsewhere, Edelman has been promoting

CoachUp, a private coaching service.

Edelman, who grew up in California and was considered an undersize quarterback at Kent State, was drafted in the seventh round in 2009. Though he blossomed as a wide receiver in recent years, he credits his coaches for helping him overcome the hurdles to succeed in the N.F.L.

In fact, in New England’s A.F.C. divisional playoff game against the Baltimore Ravens, Edelman put his quarterback skills to good use, changing the momentum of the game. With the Patriots trailing by a touchdown, Tom Brady took the snap and threw across the field to his left to Edelman. He lofted the ball more than 30 yards to Danny Amendola, who caught it for a game-tying 51-yard touchdown. KEN BELSON

Q. What is CoachUp about?

A. Fortunately, my father was my first coach. But I had to outsource because my father outgrew what I needed. This pairs coaches at the highest level with people who want to make it to the pros.