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Canopy Growth Corp. probably couldn’t have picked a worse time to delay the launch of its line of cannabis drinks. Friday’s move came just one day after Ontario’s online pot store quickly sold out of all edibles and beverages on the first day of sales, leaving Canopy to potentially miss out on strong consumer demand.

Canopy, which is the largest cannabis company by market value, said Friday that it hasn’t finished scaling up its beverage production facility in Smiths Falls, Ontario. It didn’t give a revised timeline for the launch, but said it doesn’t believe the delay will have a material impact on its fiscal 2020 revenue.

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It intends to give an update when it releases its fiscal third-quarter results, which are expected on Feb. 14. Shares were down 2.6 per cent in early trading Friday.