A lingerie company has launched a bid to get more women into the World Cup — by inventing a pair of underwear that vibrate when footballers score.

Mexican underwear retailer Vicky Form unveiled the product ahead of today’s World Cup kickoff with a racy TV spot.

The clip begins with a couple talking to the camera separately, with the woman moaning: “He is sick, honestly he is sick.”

“He turns on the TV and nobody else exists. What’s wrong with him? Because of football?”

Then a female narrator adds: “Vicky Form have found the solution so that both of them get equally excited. We have created the first pair of knickers that let you feel the passion of the match.”

The undies are linked to a robot that interprets the action and transforms it into vibrations in real time.”

The video then shows the couple sitting and watching a match — with the girlfriend wearing the vibrating underwear.

As the match becomes more exciting, she becomes more and more stimulated — until the referee fails to award an obvious penalty.

The man shouts: “No, no, no, that’s a foul!”

The woman, angry at the stopping of the vibrations in her underwear jumps up and shouts: “Penalty! Blind referee, that’s a penalty!”

The man looks at his girlfriend and moves closer to her, linking arms.

The spot has sparked a torrent of outrage on Mexican social media, with hundreds of users lambasting it as sexist.

One user wrote: “This is pitiful advertising. Clearly being able to understand or like sport does not depend on gender.”

“Moreover it sexualizes the woman it presents. Advertising with backward ideas.”

Another added: “I have female friends who really like football and watch it for fun with their boyfriends.”