The partnership will provide Vitality members and Chelsea fans access to a number of benefits and offers, such as official merchandise, match tickets and the chance to experience matchday packages at Stamford Bridge.

Vitality, which rewards its members for healthy lifestyle choices, will be represented around Stamford Bridge and Kingsmeadow, as well as having a presence across our digital and social media platforms.

Chelsea’s Commercial Director, Chris Townsend, OBE, said: ‘We are very proud to announce a new partnership with Vitality Health Insurance. They are a business we greatly admire and their unique approach to encouraging active behaviours and rewarding customers who live healthier lives is something that sets them apart from the competition.

‘We are thrilled with their commitment to activate the partnership across our women’s team and at a grassroots level and look forward to working together.’

Neville Koopowitz, CEO of VitalityHealth, added: ‘We’re delighted to begin this new partnership with Chelsea FC, which further extends our commitment to helping people live healthier lives through the power of sport. Vitality as a business is founded on a desire to encourage people to take positive steps to improve their health, and through collaboration with elite sporting institutions such as Chelsea FC, we believe we can inspire people from many different backgrounds and levels of fitness to make healthier lifestyle choices.

‘The breadth of this partnership, including the Chelsea Women’s and Academy teams, is particularly exciting, as it supports our commitment to raising awareness of and participation in women’s sport, as well as amongst young people, and at grassroots level.’

