The beginning

In November 2016, I had the opportunity to participate in a Masterclass, led by Stefan Sagmeister (for whom my admiration knows no limits), during the Kikk Festival. That day, Stefan S. gave us a quick demonstration for a method, which, when starting a new project, opens up the potential to dare to think differently (that famous creative process). Basically, to find a new way of resolving a problem of communication.

The main task was as follows:

Your project consists of creating the new logo for a bank. Let’s take the Bank of Belgium, for example.

Here’s the constraint he placed on us:

Observe the space around you: chose a detail, develop your research and suggest one or more logos based around this element.

While the proposals for logos we created in the span of an hour or two may not have been revolutionary, the research that went into them was well worth the unexpected journey to get there.

But I digress.