WASHINGTON — The Obama administration has revamped its digital communications strategy in an attempt to reach new audiences for the State of the Union speech — a classic old-media event — and sidestep the skeptical filter often applied by White House reporters.

President Obama’s aides have drafted a team of Internet-savvy staff members to produce a series of videos, digital op-eds, Facebook and Twitter posts, and six-second animated GIFs to capture a larger audience than the mainstream media’s shrinking number of viewers and readers.

They are essential tools in selling the president’s message during his last two years in office, White House officials say. In recent announcements on college affordability, immigration and net neutrality, the president has relied on social media platforms including YouTube, Facebook, Medium, Vine, LinkedIn and Twitter. Last Tuesday, Mr. Obama previewed his plan for broadband access in a three-and-a-half-minute video posted on the viral content website Upworthy.

“It’s still true that most people still get their news from television and big newspapers,” said Jennifer Palmieri, the president’s communications director. “But if that’s all you’re talking to, you’re missing big parts of the population. National media is going to cover a story like health care through a political lens. The average person is thinking: ‘How does that health care law affect me?’ ”