Dash Embassy Thailand Q1 2019 proposal



What our partners say:

Community Building – Thai and international









Sustainable Merchant Onboarding Sustainable Merchant Onboarding

Strategic Partnerships

Strategic focus

Dash spreading throughout Southeast Asia

Budget

Further links:





The Dash Embassy Thailand has successfully mastered its first quarter bysetting a solid foundation for Dash adoption in the Kingdom of Thailand.According to the ANYPAY team, Thailand has within the past 2 months alreadygrown to one of the best performing regions globally. A series of educationalmeetups was executed, a solid online and offline community of Dash followersand Dash accepting merchant has been built. Where before you could not spendDash anywhere in Thailand, we have on-boarded a variety of merchants -Restaurants, hotels, leisure, and nightlife activities as well as otherservices. As a result, the entire team gained experience and confidence tofurther fine tune the approach and strategy for 2019.The main goal of the Dash Embassy Thailand is to further drive the growth of ahealthy Dash ecosystem for locals and expats as well as for the huge travelercommunity in Thailand. We aim to increase customer and merchant adoption by amix of approaches: educational, marketing, support and training, partnershipefforts and regulatory framework. We want to make here also clear that our strategyin Thailand is not focused on hyper inflation as Thailand is not as Venezuela ahyper inflation country. Please see more details about the inflation rate in Thailandhere: ﻿https://tradingeconomics.com/thailand/inflation-cpi.See here also a worldwide overview of inflation rates:https://tradingeconomics.com/country-list/inflation-rateThe entire Dash Thailand Embassy team also wants to say thank you to themasternodes, the Dash community and all advocates for the positive feedback,trust in our mission and the great support."We love what the Dash Embassy Thailand is doing. Thanks to their effortswe were able to generate an additional 40,000 THB (1,200 USD) revenue in thelast month. Keep up the good work" Fabian Weiner, Owner, Ninive Games"We are happy that the Dash Embassy Thailand helped us to accept Dash. Weuse ANYPAY in our restaurant for its easiness and safety keeping our walletssafe. We were very surprised at getting a significant number of extra customersbecause of Dash payment availability, something we didn't expect. This flow ofcustomers beyond the monetary spend helps our staff practicing and feelingconfident when receiving new Dash customers. I hope the Dash Embassy keepsdoing this great effort in promoting places and finding new venues where we canspend our hard-earned Dash." Itzco Calve, Owner of The Missing BurroBilingual Meetups (Thai, English) have been and continue to be a cornerstone ineducating the public, merchants and consumers. We executed 13 dedicated DashThailand educational events plus collaboration events with merchants andconferences where Dash was represented. Discussed subjects covered generalcrypto payments, legal aspects, Fiat to crypto processes, onboarding processes,test purchases and many more.More than 19,400 people were reached with our social media event promotions andlive-streams of the events where presented by our collaborators in Vietnam whocreated entire events around the weekly streaming.The awareness of Dash and the community has grown exponentially which isreflected in the social media performance. Facebook, the number one socialmedia platform in Thailand, has been proven as the most efficient marketingtool attracting 1,347 members in the FB group plus 352 followers to the page.Post Engagements per month are at 1700+ and counting.We started off with zero merchants accepting Dash in Thailand. To date 25 merchantsout of different industries from hospitality and nightlife to recreation andshopping, are fully onboarded with additional merchants in the process. We haveexpanded our leads from the metropolis Bangkok to other cities and destinationssuch as Pattaya, Phuket, Chiang Mai and Petchabun.One important lesson we have learned is that merchant support does not end witha successful onboarding procedure. Our Dash Thailand team noticed that the mostdifficult part is ensuring that merchants make continues revenue with Dashpayments in their daily business since otherwise “it will be forgotten soon” orneglected by the management and staff members. We have noticed that this is thecase with most of the so-called ‘Bitcoin accepting’ merchants listed online. Weare aiming to solve this by retraining employees, ongoing support, and specialcollaboration events. We found the best and most sustainable strategy for happymerchants is generating additional business for them. We have done this byactively promoting our Merchants in our channels and by hosting dedicatedevents at their business. To help accelerating this approach, an expansion ofthe ambassador program is required sooner than expected to provide qualitycustomer service. Additional ambassadors are needed to excel our support and(post)on-boarding activities.In terms of special events, we remain quite creative. We have e.g. hosted aDash Board Game competition or a Dash Crypto-Nights Party that showed merchantsthe profit of using Dash and engaged our supporter community as well as newDash users.We are continuing to work closely with the SEC Thailand applying for theaddition of Dash to the promoted cryptocurrencies in Thailand (Next Dashpresentation at the SEC latest in January). On the SEC side progressiveinvestments especially from China applying for broker, dealer, exchange and ICOportal licenses are currently delaying the process. We are expecting to be inthe position to update on this matter by around February.Equally important, the Dash Thailand team generated leads to exchanges inThailand. Both, the already running exchange and upcoming exchanges in thefinal licensing phase are currently looking into technical solutions to providea Dash integration. Full implementation is targeted for Q1 - Q2 2019.Furthermore, the team is in talk with two ATM suppliers to provide the firstcrypto ATMs in Thailand. Licensing processes should be finalized in Q2 2019.All relevant material such as social media post, event descriptions, printmedia and other is provided bilingual in Thai and English.The website domain www.dashthailand.org was registered and the English version is already published.Content of the page is customized to the Thai and expat audience providing info on Dash, customersupport, merchant, and user onboarding info. Thai translations will follow in January(credit: Dash Force News)We are aware that Thailand is not a hyperinflation country. The potential for Dash in Thailand lies, therefore, especially in thetourism sector. The tourism sector in Thailand, with a 20% GDP and a potentialof 455 billion USD in 2017 is constantly growing. Expected growth in 2018 willsurpass 4 %.We have recognized the potential of this multi-billion market and propel ouractivities in this sector to expand Dash adoption in the tourism andhospitality industry in the coming quarter. The ambassador team will thereforebe strengthened with additional sales teams with a career background in thisindustry.High Priority Milestones and RoadmapAs addition to the above mentioned please see our high priority Milestones and Roadmap for 2019 based on our first 3 months experience listed below as we believe it is a good final overview for Masternode owners.Milestone 1- SEC promotion of Dash.Task: Presenting Dash to the Thai SEC in multiple rounds (next official presentation round appointment January 10th at the SEC office in Bangkok).Milestone 2 – Onboarding SMEs and larger corporations* to build out the Dash ecosystem.Tasks: SEC presentations, creating informational material, distribution to targeted organizations, free in-house info-seminars, and special merchant networking events.*for larger corporations SEC DASH acceptance and in-house seminars requiredMilestone 3 – Fostering Collaboration with SMEsTasks: Collaboration events with SMEs – reaching larger consumer segments and generating interest of other SMEs to adopt Dash by collaborating with new onboarded SMEs in events and marketing. Customer support and staff trainingMilestone 4 – Collaborations with Exchanges, ATMs, POS and other Hardware collaborations in ThailandTasks: Agreements and MOU’s with providers in Thailand as soon as they obtained license.Milestone 5: Hospitality and tourism out-roll.Tasks: Approaching Hospitality and Tourism players in multiple tourism hotspots of the country.Milestone 6: Education of the masses. Tasks: wallet installations, dash tips, events and education to different target groups and at various locations.“Dash is seeing increasing interest in Southeast Asia as more individualsrecognize its potential for fast, inexpensive, and secure transactions. Thiscan play a vital role for individuals traveling internationally or workerssending remittances. Dash is being integrated into the POS solution Slithex and the MBAex exchange to increase adoption, usability, and liquidity. Not exactly Southeast Asia, but Dash is seeing usage in the tourismindustry by TravelbyBit in Australia, CheapAir.com , and More Stamps . Focusing on the tourism industry allows individuals to avoid costly exchange fees and hassling around with differentdenominations, which will simplify the process. It also stands to benefitmerchants and employees by saving them money on fees for payment processing andpossible remittances. Dash does not currently have massive adoption inThailand, but it is making considerable progress in a brief period of time,which bodes well for future adoption and continued usage of Dash (Dash ForceNews, Nov 2018)”.Our team grew organically and faster than expected and new gained insights required to extend our operations to provide quality services.All of us have, in the same time, experienced a dramatic drop in the Dash tofiat rate which resulted in monthly losses for our team even we kept ourspending to a minimum. We are now facing a situation where the value of ourinitially proposed 88 Dash is at 5409 USD (Dec 7th) compared to the initial17,671 USD we proposed in September 2018. It would be exceedingly difficult tomove forward with a budget cut of 70%. In the past three months, we haveinvested the missing funds plus the cost for additional local ambassador byourselves to be able to provide quality services to the consumer, merchants andto you - the community. We are now at a point, where we can’t provide all ofthe missing funds out of our own pocket anymore to balance the Dash price volatility.We would be, therefore, forced to either reduce our operations or keepour original proposed budget in USD (and increase in Dash) to be able tooperate effectively and use the hard-earned momentum we have gained in the pastthree months. We are aware that increasing to 287.5 Dash in order to reach theinitial proposed budget again would be difficult at this moment so we came upwith the idea proposing 189 Dash only. We will again cover the missing fundsfrom our own pockets to illustrate our commitment to you – the Dash communityand masternodes.﻿﻿ Dash Force December interview link https://www.dashforcenews.com/dash-thailand-grows-dash-adoption-with-focus-on-merchant-needs/?fbclid=IwAR2bibjeD8TdmA08zcuU1JrM0pShGxlY_MU-DnkEB3ShnoKRzH-OmYEjERs · Dash Force November interview link: https://www.dashforcenews.com/dash-...-an-emphasis-on-adoption-in-tourism-industry/

· Dash Watch November Report: http://bit.ly/DWThailandEmbassyNOV18

· Dash Watch OctoberReport: http://bit.ly/DWThailandEmbassyOCT18