The C3 WRC, based on the new-for-2017 regulations, replaces the outgoing DS3 WRC, which had won the world title in 2011 and 2012 with rally legend Sebastien Loeb.

The new images shown off by Citroen see the car piloted by factory driver Kris Meeke, painted in a camouflage livery.

The Briton, who will be one of the works team's drivers in 2017, is doing selected WRC rounds with Citroen's privateer team PH Sport this year, but will skip Poland due to testing commitments.

Citroen's reveal comes just a few days after Volkswagen released a concept image of its 2017-spec Polo R WRC.