SEATTLE, Nov. 19, 2013 /PRNewswire/ -- A new era for Advanced Nutrients starts today with founder Michael Straumietis becoming the sole owner of the biggest producer of hydroponic nutrients. By taking the reins of the company, BigMike makes sure that Advanced Nutrients will follow a single direction - the right one. One of the very first steps being the introduction of three innovative product lines that will revolutionize the hydroponic industry.

As of November 19th Michael Straumietis, has become the sole owner of Advanced Nutrients. After a complete buyout of Robert Higgins and Eugene 'Gino' Yordanov, the other two founders, will no longer be part of corporate ownership or management. Ever since its creation, 15 years ago, Advanced Nutrients has been known for its innovations and industry revolutions. As a sole owner, BigMike will take the leading producer in the hydroponics nutrient market to a new era in the world of hydroponics nutrients.

BigMike has demonstrated over the years his love for hydroponics, growers and their community by creating some of the most trustworthy products and supporting numerous humanitarian, social and industry-related causes, BigMike has once again decided it's time for yet another bold leap towards a positive change of the entire market. Without any compromises. The full ownership will allow BigMike to finally bring his dreams to reality moving his company forward to the position where he has always envisioned it to be.

The transformation has already begun... The current Advanced Nutrients product line has been scaled down and optimized to provide maximum grower satisfaction. Soon all products will be divided under three separate brands. Under the Advanced Nutrients flag.

Starting with Bud Factory, the world's most affordable hydroponic line. Advanced Nutrients - the ultra-premium brand, including the revolutionary pH Perfect Base Nutrients and world's number-one selling supplements like Big Bud, Bud Candy and Voodoo Juice. And organic nutrients will become part of the BioOrganic Buds line. This will align Advanced Nutrients products even closer to the way growers use their hydroponic nutrients bringing clarity to Advanced Nutrients extensive line of hydroponic nutrients.

This is just the beginning.

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SOURCE Advanced Nutrients Ltd.