The previous government tried but was unable to pay farmers in the face of debilitating protests. The Bangkok establishment called the subsidies a wasteful and corrupt scheme. But the new military rulers ordered that the payments be made, and that the country’s banks lend the government the necessary cash.

The military also cranked up its propaganda machine, aided by the Thai news media, which has been largely subservient since the coup. “Farmers Receive Money With Tears of Joy,” ran the headline in a national newspaper, Ban Muang.

Other reports showed farmers marching to army bases to hand over red roses and holding up banners proclaiming appreciation for the general who led the coup, Prayuth Chan-ocha. Identical banners, featuring rice stalks and the same image of General Prayuth raising his hand in the air, were paraded by farmers in Phuket, Lopburi and Ubon Ratchathani, provinces that are separated by hundreds of miles.

Thai newspapers quoted farmers praising the military in highly formal language.

“We, on behalf of all farmers, would like to thank you for your true kindness and understanding of the hardship of the people,” a man who was described as a farmer was quoted by the ASTV Manager news website as saying. “We are here to offer moral support and flowers to thank you, the military of the entire people.”