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If you’re in the content marketing world, you probably know that turning on the computer and searching for content on Google is becoming a challenge for most smartphone users. Especially in the world where speed is very important and everyone has become more and more mobile, users want to have access to any type of content at any moment. And mobile devices make it real.



Whether you’re an experienced or inexperienced blogger, you’re missing a lot if your blog doesn’t have a mobile app. So how can a blog app help your business and content marketing strategy?



Be Accessible

If you’ve looked at mobile use statistics before, you know how valuable mobile apps are to users. Most of the users use smartphones cause they want to use applications.



Therefore, having a blog app will make you more accessible and make it easier for users to view your content.

Get Ahead of Your Competitors

In the world of content marketing, as in all areas of marketing, what your competitors do is as important as your own business.



Having a blog app can help you to be noticed easily in the never-ending competitive environment. Mobile users can easily access your content, positively affecting the image of your blog and leading you to stand out from your competitors.



More Content Consumption

For users, easier content consumption means more content consumption.



For example, when we look at the statistics, we see that users who consume content through BuzzFeed’s mobile application consume 22 to 25 more content than users who visit its website.



Easy Social Sharing

Mobile is now the most widely used platform for many social media giants. So, having a blog app, you can also help your followers easily share your content via social networks. You can do it by integrating your app with other applications.



To sum up, the world is turning around the mobile now. As we mentioned in the beginning, if you don’t have a mobile app, you missing a lot!

Don’t forget to check out our Mobile Marketing Blog for more like this.