Capcom are jumping aboard the cross-media project train with a brand new I.P. for the Nintendo 3DS. Gaist Crusher is a “custom armour action” game with a focus on armours, transformations and collecting. The publisher released a debut trailer for the game today, and you can watch it below:







The Gaist Crusher project will span games, manga, anime, music and toys, and is part of a major Capcom project to develop content suitable for school kids. Since the number of children in Japan is declining, Capcom plan to establish Gaist Crusher as a new brand for elementary age school boys and release a continuous slate of content for it.

Gaist Crusher, Capcom say, will draw on two of the company’s strengths. The first is their expertise in producing content for kids, which they gained from developing the Mega Man games. The second is their experience with multiplayer games from the Monster Hunter series.

Gaist Crusher will have manga series running in Shueisha’s V Jump and Saikyou Jump magazines, and an anime series produced by Pierrot Co., Ltd. This mixed media strategy is something other Japanese publishers have been pursuing of late, too. Level 5 with Inazuma Eleven and The Little Battlers, Marvelous AQL with KAIO: King of Pirates, and Square Enix with Gyrozetter.

Gaist Crusher is slated for release in Winter 2013 for the Nintendo 3DS.

