Now that you know what markets to target (medium tail keywords) and what kind of products to sell (high quality long form evergreen content) let's get to jedi mind tricks of persuasion to get in good with the marketplace owner (Google).

What does Google want? Well they are a business so... MONEY! Okay now how does Google get money? By getting people to click on ads. Now how does Google attract people to see those ads? They rank the best content for various questions. How does Google know your content is good? Clicks, Dwell Time, Bounce Rates and Votes from other reputable sites (i.e. Backlinks and Social Shares).

So by creating high quality content around a medium tail keyword that allows Google to save time by recommending the same content for multiple questions and creating long content that increases dwell time and decreases bounce rate you are already 90% ahead of the competition, but with just a few copywriting sales techniques you can also improve your clicks as well.

The first and easiest one to implement is the power of the [brackets]! Yup by simply adding brackets at the end of your Page Title, Surprisingly your CTR will go up! The best way to implement this is to add whatever type of content you have created in brackets to the end like [Case Study], [Report] and [Infographic].

The second hack to implement is adding Power Words to your page titles. Power words are data proven emotional words that have been proven to increase clicks and create an emotional reaction. Noah Kagan has done all the heavy lifting for us and you can see a list of fantastic power words for free over at his blog for his company Sumo which gives an AMAZING software that will help you grow your email list and make better content.

The final trick is adding specific numbers to your page titles. Buzzfeed, for all its faults, got a few things right and one of those is numbers get dem clicks yo.

Whenever you can, try and incorporate numbers into your title and NEVER write them out always use the actual number ( i.e. Use "3" not Three) and try to have a very specific number as well if you have something quantifiable in your article, for example, don't tell someone "How To Increase Your Conversion Rates" tell them "3 Tricks That You Can Use That Boosted My Conversion Rates By 13.1%".

By implementing these simple changes, you will start getting more clicks and subsequently higher rankings in Google and more over your rankings will continue to improve as RankBrain continues to become a bigger ranking factor over time.