The launch of supermarket giant Coles latest collectibles craze is just days away and its tipped to be the biggest ever.

Following its successful Little Shop campaign, Coles has just unveiled the details of its latest promotion, Stikeez.

The campaign, along with the associated Coles Fresh Rainbow Challenge, is designed to make healthy eating fun, with 24 mini fruit and veggies to collect.

All the collectables have names, with some titled after real-life Coles producers.

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Supermarket chain Coles is just days away from unleashing its latest collectables promotion, Stikeez (pictured)

Marie the Mango represents Marie Piccone from Manbulloo in the Northern Territory, while Carlo the Cucumber draws inspiration from Carlo Pippo from Fresh at Heart in Ballina.

The promotion starts on February 13 when customers can receive one free collectable for every $30 they spend in store.

The Rainbow Challenge encourages families to track their intake of fruit and vegetable each day by crossing off all the fruit and vegetable colours of the rainbow.

The challenge was created with help from Coles Fresh Ambassador and celebrity chef, Curtis Stone, who developed easy-to-prepare recipes for kids to make with their parents.

Customers can receive one free collectible (pictured) for every $30 they spend in store

'As a parent I know how hard it can be to get kids excited about eating their veggies so I'm really excited about helping to make them fun and tasty with my colourful recipes like "broc tots", eggplant chips and rainbow pizzas,' he said.

Greg Davis, Coles chief operating officer, expects the new craze to be a hit.

'We know our customers love new and exciting campaigns that make shopping fun.'

'In this case we're bringing to life our fresh produce to help parents encourage their kids to try new types of fresh fruit and veggies,' he said.

The Stikeez campaign follows the supermarket giant's Little Shops promotion which kicked off last July.

Coles has partnered with celebrity chef, Curtis Stone (pictured), who has created recipes to support the campaign

Little Shop was so wildly successful it saw families fighting to get their hands on 30 mini toy version of popular grocery staples such as Weetbix, Vegemite and Nutella.

Every $30 spent in-store would get shoppers a free toy and before long it had become a popular trend.

There were reports that items were being sold online for massive prices as desperate parents attempted to get their kids the entire collection.

Its popularity even led to Facebook groups appearing dedicated to swapping the toys, while swap days were held in some Coles stores.

The collectables promotion is tied in with the associated Coles Fresh Rainbow challenge, which is designed to encourage families to track their daily fruit and vegetable intake

Shoppers were left frustrated after Little Shop cases sold out across the country and enraged parents resorted to online marketplaces.

Coveted items were sold for up to $35 each, while a complete Christmas collection including the case and all five collectables sold for $100.