Chile, today’s cackles have been provided by the Atlanta Voice, and I blame/thank Jamilah Lemieux for bringing it to my attention via her Instagram account. The newspaper’s latest issue cover is below. Read it and howl.

After I finished cackling like a hyena in Prideland, I went “Nooooooooooooo!!!” And then I hollered some more because HAAAAAAAA!!! WHAT HAPPEN? WHY IT HAPPEN? Who failed English? I have so many questions.

Did the copywriter not make it into the office because of the snow? Was their gmail down so they couldn’t get someone else to do the work? How did this cover get printed without anyone catching this epic fail? Even beyond the spelling is the random capitalization. They didn’t even TRY! The proof passed hands and everyone was all “Yup. Looks right.”

I can’t even focus on the story of their Snowpocalypse because I’m too busy laughing until tears fall out my eyeballs. I guess folks tweeted them about the error so they offered this up:

Yes. PLEASE do better because this is a shame. Even a quick run through Microsoft Word coulda caught this mistake. Did someone get their “look it over” privileges revoked? I know we all make mistakes but this one is so careless. THE DOGGONE COVER!

I mean for real. This looks so amateurish that you wouldn’t think this is a publication that has existed for *counts on fingers* 48 years. Oh, Atlanta Voice.

I woulda told whoever was responsible for this to go sit in the corner because they had ONE JOB.

What I do know is I’m about to be walking around asking people “Why it happen?” for no reason. See? This is how I pick up bad habits and say stuff like ALPHETS (outfits) and SELF OF STEAM (self-esteem). At least this time, it wasn’t Twitter’s fault.

So what tips do y’all have for the staff of the Atlanta Voice so this won’t happen again?

P.S. HAAAAAAAAAAA!!!

Edit: They made a correction on the website.

How you gon win when you ain’t right within, Atlanta Voice? SMDH.