got a little less interesting today: The state's Liquor Division has banned Five Wives Vodka, made by Ogden's Own Distillery in Utah, concluding that the title's, uh, wink to polygamy is insulting to both women and Mormons. The vodka was named for the first wagon train to drive through Utah in 1841, the Barleson-Bidwell caravan made up of sixty-six men and five women. In an interview, the Ogden's vice president explained , a little equivocally, "We're not poking fun at anybody; we're just kind of acknowledging the past."

Well, okay, there does seem to be some kind of fun being had here. But considering the liquor industry's tradition of tongue-in-cheek branding, it does seem odd that Idaho would single out the more-or-less innocuous Five Wives (at least to those who don't practice polygamy, which, yes, is still illegal in all fifty states). Other companies have come up with labels far worthier of censorship: Atlanta's SweetWater Brewing Company releases a seasonal beer called Happy Ending Imperial Stout. The 2008 label had a picture of a winking geisha. (SweetWater hasn't experienced legislative problems, but they've wisely swapped the image for a leaping fish.) Wineries also boast not-terribly-discreet names without controversy — Blasted Church, Monte dos Cabaços (that translates to Mountain of Virgins), to name a couple. But perhaps most odd is that beers with outright references to polygamy, Polygamy Porter and Polygamy Ale, are both sold in Idaho now. Apparently, the Liquor Division has no jurisdiction over beer. Go figure.

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