Is the fact that you are a business accepting payment in a crypto-currency of uncertain origin, with a highly volatile exchange rate, something to brag about?

Dish Network seems to think so, and it’s in league with its first customers to pay in Bitcoin.

This week, Dish accepted Bitcoin as payment from Austin and Beccy Craig, who produced and star in indie documentary “Life on Bitcoin,” covering the first 101 days of their marriage paying exclusively for products and services with Bitcoin. The docu does not currently have any distribution partners.

The Craigs, who live in Provo, Utah, signed up for the Dish America’s Top 250 package, with 290 channels, priced at $79.99 per month. That’s the equivalent of 0.163137 in Bitcoin as of Friday afternoon, per exchange website CoinDesk. (That excludes set-top/DVR fees and other charges.)

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Dish began accepting Bitcoin for payment on Thursday. Other subscribers besides the Craigs have paid using the Internet-based currency but a rep declined to say how many. “We are listening to customers and providing them with the choice and convenience they want,” said Bernie Han, Dish exec VP and chief operating officer.

The satcaster, which has about 14 million TV subscribers, has a contract with San Francisco-based Coinbase to handle payment processing for Bitcoin transactions.