Part 1

Good design is aesthetic — The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful. Good design is thorough down to the last detail — Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer. – Dieter Rams

Designers — especially the young ones, during the designing process focus only on general, expressive product’s introduction. Their concepts feel like they would be lacking arrangement and the final touch. Many elements are applied in a random way — both when it comes to the form and to detail. This causes that the final finish usually takes place while developing the physical model or even on a later stage — just before the beginning of production. Then all the edits are made by a different person than the designer, more often — by a construction engineer. This results in having a product that may not correspond with the designer’s original ideas and could require a series of changes and compromises.

That’s why I decided to write a few words about it and hopefully broaden the consciousness among young designers.

Conscious designing.

It may seem that design contradictory to science — especially math, can not be defined by any specific, objective or measurable rules. Neither does it use a quantifiable process nor language. We often come across the opinion that design is intuitive and subjective, based on a non-verbal, unmeasurable, often subconscious level of perception and emotional states. And partially — it’s true. Therefore, among the apparent chaos and affordance, we can distinguish elements that fall within description and classification. This allows to facilitates the designing process, and make it more deliberate by locking it into certain parameters that are appropriate for human perception of reality.