I was in the Marvel writers program, where I was in the studio writing screenplays for certain characters that... several of which have been sold to TV, which is a bummer for me, but whatever. But it was similar to the Disney fellowship where you're in and available to do anything. When they first brought it to me I think their initial idea was to try and set up something like Pixar, where you could do a short film at the beginning with a lesser character, to kind of have fun, expand the universe, and test out the audience's appetite for one of these more obscure characters. So that would obviously be very expensive, especially when things were so 3D-heavy at the time. So the test process was going to be, 'Well, we'll do some shorts for Blu-ray content.' And that's kind of how it started.