Ground-breaking 'Pay What You Can' initiative

Brentford Football Club have launched a ground-breaking ticket promotion for their final game before Christmas and will be raising money for charity at the same time.

The Bees welcome Stevenage to Griffin Park for an npower League One game on Saturday December 22.

Both teams are currently in the promotion shake-up and the match could see two of the top six in action.

Brentford will be running a special promotion for the match with supporters able to pay whatever they are able to get a ticket for the match.

The ‘Pay What You Can’ scheme will see advance match tickets for Brentford fans sold at the price the supporter wants to pay.

The minimum price for a ticket will be £1 and every ticket, whether for adult, senior, student or junior, apart from those already reserved for Season Ticket Holders, in The Bees United Stand, The BIAS Stand and The Bill Axbey Stand will be available.

When more than £5 is paid for a ticket, the Club will donate 50 per cent of any excess, excluding VAT, to the charity Sport Relief.

Fans can purchase tickets via the online Brentford Ticket Office here

It is believed this will be the first Football League game to be priced in this way.

Mark Devlin, Brentford FC Chief Executive, said: “We have run two ticket promotions in the past 12 months and have been very happy with the increased attendance we have seen as a result.

“A home game three days before Christmas is one that we know will stretch the finances of our supporters.

“At this time of year there are demands on time and money.

“We hope that with this pricing, our supporters who would struggle to afford to attend will be able to do so.

“And, those who are in a position to pay a bit more will see half their admission fee going to charity.

“There will also, hopefully, be new faces inside Griffin Park and we welcome them.

“I do not recall another club announcing such a promotion – we believe this is first Football League game where fans pay what they can.

“Griffin Park has been a fantastic place to watch football this year.

“Brentford have the best home record in League One while Stevenage’s away record is formidable.

“This promises to be a game to savour and we hope for a bumper festive crowd, making lots of noise, supporting The Bees and raising money for Sport Relief.

“We anticipate a high demand for tickets and we hope we can sell out all home areas.”

Tickets are on general sale now and will be limited to six per person.

Tickets will be available from the Club’s Ticket Office at Griffin Park, which is open from 10am until 4pm Monday to Friday.

They can bought in person or ordered by telephone on 0845 3456 442 – option 4.

They are also available online here.

All tickets in The Bees United Stand and The Bill Axbey Stand will be for allocated seats in order to maximise the potential attendance.

The ‘Pay What You Can’ offer is available for advance tickets only and will not be available in the away end.

If any tickets remain they will be sold on the turnstiles at normal match day prices.