The designer hopes her mix of formal and casual will give menswear ‘its own platform’

The British designer Clare Waight Keller presented her first standalone menswear collection for the French fashion house Givenchy in Paris at an intimate salon show, with just 17 models and an audience of less.

Clare Waight Keller's Givenchy show in Paris shimmers sharply in a tuxedo Read more

Waight Keller, who designed the Duchess of Sussex’s wedding dress, said Wednesday’s show was about bringing menswear to the fore.

“The driving force for Givenchy has always been women’s, but now I want to bring the man into that world,” she said. “[Givenchy] was the first one to do men’s for the couture but it’s time for men’s to have its own platform.”

Speaking before the show at the label’s haute couture atelier, the designer described the collection as “perverse posh”, a buzzy phrase that may ring with some irony given the gilets jaunes anti-government protests in France.

Facebook Twitter Pinterest A model wears clothes from Givenchy’s new menswear collection. Photograph: Karla Otto

But here it referred to mixing informal with formal: slim, angular suits in violet and fuchsia were followed by hyper-casual hoodies and karate trousers; boxy padded jackets and windbreakers sat alongside elegant belted trench coats, and for every bonded wool jacket there was one dusted in white sequins with a feathery shirt. On their feet, half the models wore high-top trainers, the other half brogues or Chelsea boots.

There was a deliberate crossover with her women’s collections – particularly in the long lines and balloon shapes up top, borrowed from the September shows, many of which are making their debut on the red carpet this awards season.

To Waight Keller, it was all deeply personal – the 1970s seen through someone whose twenties coincided with the 1990s.

Facebook Twitter Pinterest The collection mixes informal with formal. Photograph: Karla Otto

“I used to deliberately put a T-shirt under something chic because I didn’t want to look like my mother,” she said. “It was how I expressed myself and it’s how I see Parisian boys express themselves too.”

To make the point, she wore Givenchy menswear. “The idea is that you can wear this as a woman, just in a slightly different way to men,” she said. “There is more interest, certainly this century, in blurring lines between men’s and women’s [fashion].”

Facebook Twitter Pinterest Designer Clare Waight Keller. Photograph: Gonzalo Fuentes/Reuters

What sounds like a pledge to gender equality is also good business acumen. Givenchy is one of the few brands where sales are split 50/50 between womenswear and menswear and Waight Keller – a keen adopter of the co-ed show format – has the experience, having worked in menswear at Ralph Lauren and Pringle.

According to insiders, the hope at Givenchy’s owners, LVMH, is that the label will reach the size of Dior, a member of the billion dollar club, and that Waight Keller is the woman for the job.