It’s not easy running a fashion magazine in Nigeria.

Printing presses are few, and high-quality paper stock is hard to find. In Lagos, the country’s largest city and the hub of its fashion industry, consistent electricity is an issue, with power going in and out throughout the day. And there is no formal distribution network, beyond selling the publications in a select few chain outlets or at major airports.

Many magazines rely on street vendors to sell single issues to commuters stuck in the notoriously slow Lagos traffic along thoroughfares like Obafemi Awolowo Way in the city’s Ikeja section. The transactions are clumsy: Customers quickly throw money out their car windows before traffic picks up and they move on.

Beyond all the logistical hurdles, roughly 87 million people in Nigeria — out of a population of around 200 million — live below the poverty line. But thanks to industries like oil, the country is also awash in wealth and opulence, and luxury brands are eager to establish firmer footholds there .

So the Nigerian fashion magazine industry has found a receptive young readership. People turn to the publications looking for the latest news about movie stars, Afrobeats artists, fashion models, social media personalities and African reality TV figures, along with events like Fashion Week in Lagos last month.