We’re not saying Shopify’s technology doesn’t work. To the contrary, it is a good ecosystem for its Shopify plus partners to build e-commerce websites. We would even go as far as to say that it is the best build-your-own ecommerce software on the market.

So what’s the problem?

Out of the claimed 500,000 websites, Shopify has about 2,500 “Plus” clients and maybe another 20,000 “Advanced”. So where are the other 450,000 + websites????

Funny, this problem was first addressed when Shopify CEO Tobias Lutke knocked on Venture Capital’s door. As we read in a Bloomberg article.