A famous Brazilian artist has sued Apple and two artists, alleging that his work has been copied in a number of company advertisements.

The lawsuit, which was filed earlier this month in federal court in Miami, claims that the two artists that Apple paid for its “Start Something New” campaign, Craig & Karl, stole from Romero Britto’s “pop art” style.

Britto moved from Brazil to Florida when he was 24 years old. A few years later, in 1993, Britto opened a large gallery on Lincoln Road in Miami—and Apple followed suit with its own store on the same street 15 years after that. As the Brazilian artist’s fame grew, he was able to license his images onto various commercial products.

Britto argues in the suit:

Upon knowledge and belief, the Craig & Karl Defendants are systematically producing, and in many cases offering for sale and/or license, infringing copies of Mr. Britto’s artwork. Craig & Karl have employed copycat images of Britto’s works in lucrative licensing deals for merchandise and promotions with companies such as Nike; The Gap, Inc.; Kiehl’s; and Apple. Upon knowledge and belief, Craig & Karl found that the more their images resembled Romero Britto’s, the more successful they became in their business endeavors. There is a traceable shift in Craig & Karl’s body of work where it can be observed that conscious decisions were made to leave behind other styles of work and focus primarily on creating Romero Britto knockoffs.

Neither Apple nor Craig & Karl immediately responded to Ars’ request for comment.

According to the Associated Press, the duo's spokesman, Stevie King, called the lawsuit "entirely without merit" and said the pair would respond more fully later.