LOS ANGELES — Volkswagen will introduce an electric car in the U.S. in 2020, the brand's new U.S. CEO told reporters Wednesday at the Los Angeles Auto Show.

The electric car will be priced in the range of $30,000 to $40,000, VW's Scott Keogh said in a group interview.

At that price range, the vehicle will compete with the similarly priced Tesla Model 3 and the Chevrolet Bolt, which are already available for sale. The Bolt starts at about $37,000, and Tesla CEO Elon Musk has said the company will begin selling $35,000 Model 3 base models in 2019.

VW has revealed several concept electric vehicles under a new nameplate, I.D., over the last two years or so. Those models provided a preview of what could be next for the company.

Keogh declined to say whether the new electric car would be a derivation of the I.D. concept models, such as the I.D. Crozz crossover.

The car will be imported to the U.S. from one of Volkswagen's foreign factories, Keogh confirmed.

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But he said "we will need an electric car plant in North America" eventually, as the brand pursues its goals.

Keogh took over as head of the VW brand in North America and as VW U.S. CEO from Hinrich Woebcken in October.

One of his first big challenges will be to decide whether to build a pickup truck.

He said VW is still considering making a pickup after the introduction of the concept VW Tanoak at the New York Auto Show in March.

"It’s something we should look at it," he said, describing it as a "great market opportunity."

Follow USA TODAY reporter Nathan Bomey on Twitter @NathanBomey.