Call us cynical if you will, but we were very suspicious when we saw today’s Herald.

We were a little bit surprised that Oxfam would have commissioned a report into Scotland, so we thought we better check and see exactly what it said.

And sure enough, despite the Herald being absolutely adamant that it was talking about Scotland, with the word appearing over and over again:

The truth turned out to be rather less dramatic.

Wait, that can’t be right. The Herald goes on and on and on, both in the front-page lead and an editorial, about how this was a report about Scotland.

So we had another try. And then another one. But no.

There is, in fact, not one single word of reference to Scotland, either direct or indirect, in the entire 76-page document (unless it’s so subtle it’s somehow eluded us), except in so far as it’s about the world and Scotland is a very tiny part of the world.

What’s that thing we say about newspaper stories, readers? “The Headline Is Always The Truth”? No, wait, it’s the other thing, isn’t it?