I don't usually promote corporate stuff, but this looks like a pretty good effort: Discovery Channel and 3M have teamed up to promote science to middle schoolers. They're holding a contest for 5-8th graders to create a video demonstrating various science concepts, and the winners will go to New York to compete in the finals. Pretty cool idea, and it sounds like a great way to keep up middle schoolers' interest in science, an age when it usually starts to decline. If you're a parent or teacher with kids that age, then take a look!