Products from China for Online Shops

I have been very interested in the building of online stores recently, no matter whether you do it via your own website or Amazon FBA. It is usually said that you need to be careful, if you are using products from China for this undertaking. That may be true, but as far as my research has shown, there are a lot of good suppliers in the far east. The truth is that you only need to do your research properly and do your due diligence before choosing a supplier. However, I recommend to ignore electronics in general, because it’s too complicated and can cause problems.

The best import products for an online shop are those that have few moving parts – general things like kitchen appliances, gardening tools and so on. Or how about selling American flags? Simple, right? It doesn’t need (and shouldn’t be) complicated. There are a ton of possibilities for useful and sensible products to sell online where an import from China is certain to be the best choice. It’s really cheap over there and if you get products directly from a factory, using your own logo, the profit margin can be incredibly high.

The reasons why you should use your own logo is simple: if you sell on Amazon, you can have your own listing and don’t need to battle competitors, for only you sell your own product. It’s one of those secrets that make the difference between success and failure. If you sell products by well known brands like Sony, you need to reduce the price to a point where you either make no more profit or even have loss instead. On Amazon, the seller offering the lowest price gets into the buy box and thus gets the sales. Ouch!

Apart from that, online shops are quite lucrative, if they are done correctly. No matter if you are well positioned in Google or if you run ads to get visitors to your shop, shops are always a good investment if you know what you’re doing. China is a great country when it comes to importing: at least for now, while it is being developed. One day, the Chinese will be as far developed as we are, so the prices for everything are going to increase over time. Until then, it is a country of many possibilities and if you are looking for products, you should not only check Alibaba.

For example, you can go to the Canton Fair which is a huge event where you can find pretty much anything – especially new products that are not yet on Alibaba!

If you import goods of any kind, it is important to have an expert do the job. Pretty much all suppliers offer to send the products to you (or to an Amazon warehouse), but there are hidden costs involved and no one checks if the products have quality. A really good importer can do a lot for you, so you should definitely think about working with one.

Digital Signage and Modern Marketing

The digital world keeps evolving each day, and it is getting a growing popularity day by day. No doubt about it, digital signage plays a significant role in the world nowadays, and they can be used widely in many areas of businesses for a lot of reasons. Firstly, it is crucial to take note that just because something may appear technological; it doesn’t imply that it is not user-friendly! There are quite some people who avoid modern devices for its cost and difficulty to use, but the truth is, high-tech devices like digital billboards are honestly easy to use.

As the name suggests, digital signage enables Screens (LCD, Plasma, TV, and Projector) to be installed within locations where the target audience can view the screens and the information that is being played on them. It is an electronic way to get the message of a company across to consumers and serves as a marketing tool for advertising. It uses different electronic platforms to do just that such as screen displays (LCD, plasma displays, etc.) or other forms of multimedia.

Highly Effective Communication

The success of any marketing message would lie in how effectively it gets communicated. You could spend hundreds of dollars to place an ad on a top publication, and yet not get the desired results. Therefore, it is important to present your message in the right form. Digital signs and systems enable you to give the right message to the right customers, and also present it along with relevant information, to make sure that the message receives maximum attention. An example would be setting up of information Kiosks in an office or a store, and based on what information the customer searches for; you could display the ads that are the most relevant. This way, the ad would also be informational for the customer.

Cost Effective

A digital sign system can consist of touch appliances, information centers, and other digital displays which spread your business message. Although there would be a cost of acquisition in setting up such a system, it could be a cost-effective decision in the long run. There are consultants like the digital signage kompass in Hamburg that can help you get a solution for whatever project a company is thinking about. Make sure you don’t use a China import when it comes to technology like this.

Unlike adverts on TV or print media, you wouldn’t be paying each time you want to display a message. Furthermore, these systems give you way more control than any advertising program could give. Based on the information about the customer in question, it is possible to personalize the message and hence make sure that it is fully absorbed. With the right solutions provider, you should design and run a digital signage setup that matches your particular needs.

Easy Management

The digital signage solutions available today are highly user-friendly, and it doesn’t require experts knowledge to use them. This makes them ideal in a variety of settings where the staff themselves can manage the systems. They could be used in retail, ticketing counters, healthcare, and other industries. Some businesses are making use of the digital platform to manage the flow of customers properly. Look for a solutions provider who could study your business and its specific requirements and then recommend the perfect system. Media players, digital displays, interactive touch interfaces, etc., could all be used in any combination to deliver the ideal solution for your work space. For this, you need assistance of an expert solutions provider with the right experience