According to the owner of Perth's newest pop culture-inspired business, attracting people away from downloading culthouse films online and getting them into a cinema was always going to be a challenge.

Matthew Darch's Northbridge 1UP Microcinema, blends fashion, art, 80s gaming and film and eight months after he opened its doors, the business has started to gather serious underground steam.

1UP Microcinema combines fashion, art, gaming and cinema.

From the outside the microcinema appears to be all about fashion – 80s and 90s inspired threads deck out the windows – but looking closer something more inspired has been constructed.

Up the stairs leading to the first floor a white, open space has been adorned with gaming art and memorabilia while a gaming room features vintage Sega and Nintendo gaming consoles.