Cleaning tobacco accessories can be a pain. You can't take them apart (generally speaking), you need to buy all kinds of supplies, and dedicate a significant amount of your day. With the Incredibowl, just take it apart, toss the tube in soapy water, and toss the Incredibowl itself in some rubbing alcohol over night. Come back the next morning and all the nasty tobacco residue is gone. Finally, for those who feel they need a little back-up for accidents, pick up an extra parts kit for $16.99 at check out.