At 8:30 p.m. on Saturday, people and public places across the globe will switch off their lights for one hour to raise awareness about the impact of energy use on climate change.

Unfortunately, this Earth Hour event is nothing but an ineffective feel-good event. It does little for the climate in terms of reducing CO emissions and distracts us from the real problems and solutions — especially giving light to those in the darkness.

While more than a billion people participate by shutting off their lights for an hour — and saving at most the equivalent of China halting its CO emissions for fewer than four minutes — 1.3 billion people across the developing world will continue to live without electricity as they do every other night of the year.

Almost 3 billion people still burn dung, twigs and other traditional fuels indoors to cook and keep warm. These fuels give off noxious fumes that are linked to 4.3 million deaths each year, mostly women and children.

In fact, it was the advent of widespread electrical power that freed us from these harmful practices that still affect large parts of the developing world.

Celebrating darkness signals a turn away from an ever brighter future. This is not just metaphorical because climate policies keep making electricity more expensive. This especially hurts the poor. With electricity prices rising 80% in Germany since 2000, and renewable subsidies of 21.8 billion euro this year, 800,000 Germans per year get their power cut off because they can no longer afford to pay the bills.

In the developing world, well-meaning Western governments are opposing the funding of new coal-fired power plants that could avoid rolling blackouts in countries such as Pakistan. Instead, we're now adding more joblessness and economic hopelessness.

And the darkness hits the 1.3 billion people with no electricity the hardest. Increasingly, we insist that they should be allowed electricity only if it is renewable.

Yet, a new analysis from the Center for Global Development finds that by investing $10 billion in renewable energy, we can pull one person out of poverty for about $500. Using gas electrification instead would be more than four times as efficient. By insisting on renewables, we deliberately choose to leave 60 million people in darkness and poverty. This seems hypocritical, as the rich world gets just 0.8% of its energy from hugely expensive solar and wind technologies, which remain unreliable. Even with optimistic assumptions, the International Energy Agency estimates that by 2040, we will produce just 2.2% of our energy from wind and solar.

Most participants celebrate Earth Hour with the best of intentions. But instead of turning off the lights for everyone, let's focus on finding bright solutions that can make a difference for both the climate and the poor.