One could say the same for the swimsuit, in cities and pools and beaches everywhere. Though ostensibly a functional garment, the bathing suit has long been so much more, particularly as it pertains to female bodies. Jantzen proved it could be both functional and fashionable, and helped turn swimming into an appealing — and acceptable — sport for women.

Eventually, other companies took up the mantle. Speedo is now the world’s best-selling swim brand. China makes 70 percent of all swimsuits. Jantzen itself was bought by a multinational manufacturing giant, Perry Ellis International, and then sold to a private company in 2019. Last year, Stamie’s in Daytona Beach finally closed, after more than five decades on the boardwalk, and the Diving Girl statue was taken down and shipped to Washington State for storage.

The Diving Girl comes home

Culturally and geographically speaking, you can’t get farther away in America from Portland, than Daytona Beach, home to NASCAR’s Daytona 500, endless water parks, and spring-breakers racing dune buggies on its 23 miles of hard-packed beach. They’re even in opposite corners of the country. But Jantzen is a bridge. When the Red Diving Girl was taken down, Daytona Beach residents protested. “Please let her be where she belongs,” they said. “A Florida visit isn’t complete without her.” “Save a piece of my history and my youth.” City leaders rallied together, a rarity; the city’s newspaper received a deluge of nostalgic letters and pictures, with a “Bring Back the Jantzen Girl” campaign; social media exploded: #JantzenGirlDaytonaBeach. Originally from somewhere else, the Diving Girl had come to represent something intensely local.

And so, last winter, the not-so-little Diving Girl took one last cross-country road trip. It took six days on a truck to get the 20-foot behemoth back home to Daytona. She was restored and feted with fireworks at a New Year’s Eve bash, and reinstalled above a plaza at the One Daytona entertainment complex.