Not my usual style for an article title, I know, but I couldn’t think of any other way to say this. Jenny McCarthy is now advertising for Blu e-cigarettes. Blu is owned by Lorillard, a major tobacco company.

“All the fun and none of the guilt of having a cigarette”, she says in one video. Yes, children, smoking is fun. And sexy. Smoke an e-cigarette and you can get a date.

Fun and sexy. Anyone else feel like we are watching an episode of Mad Men (a show about advertising in the 1960’s)?

After her stance on vaccines, Jenny McCarthy wouldn’t promote something that is toxic, right? Of course the health aspects have been tested, right?

Here’s a bit from the Blu FAQ.

Is blu better for me than traditional cigarettes?

blu liquid is made in the U.S. with domestic and imported ingredients by Johnson Creek Enterprises in Hartland Wisconsin; we maintain an organization that inspects product lines at all facilities daily. blu simulates the smoking experience without the tobacco smoke, ash and smell associated with traditional tobacco cigarettes. blu should not be used as a quit smoking device as it has not been approved by the FDA as a cessation device. blu eCigs are not a smoking cessation product and have not been evaluated by the Food and Drug Administration, nor are they intended to treat, prevent or cure any disease or condition.

Did you catch where they address the question of whether the health risks are reduced in e-cigarettes? That’s right, they didn’t. They didn’t point out that there are no safety studies. You know, long term health outcomes of the sort that Jenny McCarthy says are lacking in vaccine research making such research in her view — yes — tobacco science.

What’s in the “smoke juice” used in Blu? I didn’t find it easily on their website, but here’s what the manufacturer of the liquid says

Johnson Creek Original Smoke Juice is happy to furnish our ingredient list! In fact, we list our ingredients right on the bottle. USP Grade Propylene Glycol (not in Red Oak Smoke Juice Recipe) USP Grade Vegetable Glycerin USP Grade Glycerol USP Grade Deionized water USP Grade Nicotine (except in Zero Nicotine recipe) Natural Flavors Artificial flavors USP Grade Citric Acid

“Propylene Glycol“. That’s a form of antifreeze. A form that has been approved by the FDA for some food uses. Ms. McCarthy and her team falsely claimed that vaccines contain “antifreeze”. It’s scary in vaccines but OK in an e-cigarette. Is propylene glycol scary? No. But there is heavy irony in her promoting a product using an antifreeze after using this term (falsely) as a scare tactic about vaccines.

Edit to add: The Blu website does include the ingredients and Propylene Glycol isn’t in them.

Ingredients: blu™ flavor cartridges are propylene glycol-free with six (6) key ingredients: distilled water, nicotine (when applicable), FCC grade vegetable glycerin, natural flavors, artificial flavors, and citric acid.

I’m so glad that they use high grade (USP Grade) nicotine. Only the best, right?

Here’s the proposition 65 warning on the Blu website;

| CALIFORNIA PROPOSITION 65 – Warning: This product contains nicotine, a chemical known to the state of California to cause birth defects or other reproductive harm.

I seem to recall Jenny McCarthy telling the story of how she locked herself in a hotel room so she could quit smoking when she learned she was pregnant. She believed that tobacco ingredients were harmful then. Now she’s selling a nicotine delivery system.

Jenny MCarthy is not new to promoting toxins. Back in her vaccine campaign heyday she touted the benefits of botox. In 2008 she only got a little bit (every two months). Now she’s “Team Botox“.

I will say, her move to promote e-cigarettes was unexpected. Which is different from saying I’m surprised. If someone had said, “do you think Jenny McCarthy would accept money to promote an e-cigarette nicotine delivery system”, I’d have said yes. Jenny McCarthy may not be consistent on her stories and beliefs, but she is consistent in promoting Jenny McCarthy and taking opportunities to make money.

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By Matt Carey

Note–I posted an early draft of this article which contains errors. The original paragraph is below

“Propylene Glycol”. That would be the same substance used in vaccines that Ms. McCarthy and her team mislabelled “antifreeze”. It’s scary in vaccines but OK in an e-cigarette. Which do you think contains the greater exposure? (Hint, infants don’t carry packs of vaccines every day). Is propylene glycol scary? No. But there is heavy irony in her promoting a product using it after using this substance as a scare tactic about vaccines.