I'd never given any thought to a product like this before - up to now, I'd always used traditional dimmers. The problem with these was either having to replace a wall switch, or using an external dimmer and running additional cords, both of which could be a pain. Then I received an Amazon Echo for Christmas and learned that I could control Hue lights with my voice - what could be easier or cooler than that? So I decided to play and picked up this starter kit. Setup was reasonably easy; I had problems at first because ironically Amazon's Hue app doesn't work at all on my Fire tablet - it won't locate the hub no matter what I do. I switched to the app on my phone, and it located and set up the hub easily. From that point I labeled my two bulbs and created a room, then enabled the skill in Alexa. Now I can tell Alexa to brighten or dim the lights just by asking! It's really very cool and useful, and I'm considering some of the other Hue products to enhance lighting in other areas. The only real problem I've seen so far is that it looks like 5% is the lowest dimmer setting, which isn't quite as low as I can get with an external dimmer. It's pretty close, though, so I'm not too concerned. Otherwise it's a great product.