Ford confirmed Tuesday that it will debut its new EcoBoost engine in next year’s Rolex 24 at Daytona with a new-look Daytona Prototype featuring the brand’s styling cues.

The Blue Oval took the wraps off its brand-specific bodywork, primarily featuring a revised nose and other aero developments from the Gen-3 Riley bodywork, which had been used in the GRAND-AM Rolex Sports Car Series since 2012.

“Ford Motor Company has taken today’s Daytona Prototype and injected into it unique Ford attributes and unique Ford design characteristics,” said Jamie Allison, director, Ford Racing.

“This EcoBoost-powered car is obviously adapted for racing applications with racing controls, but ultimately we’re running what we’re selling and selling what we’re running.”

Michael Shank Racing will be the first team to utilize the direct injected 3.5-liter V6 twin-turbo powerplant, with the team also set to undertake a record-breaking run next week at Daytona International Speedway.

The 2012 Rolex 24-winning team, along with Ford Racing and Continental Tire, have teamed up to attempt to break Bill Elliott’s 210.364 mph lap record around the 2.5-mile oval, set in 1987.

Weather permitting, the EcoBoost-powered DP, running specially designed Continental Tires, will take to the Daytona high banks on Oct. 9 for the run. Colin Braun will handle driving duties.

“It’s really a privilege to have an opportunity to put your name in the record books like this,” said team owner Mike Shank. “It is almost inconceivable that this record has stood for such a long time, so it’s pretty special to be involved.

“We worked a long time to develop our relationship with Ford to be in a position to take on projects like this. Anytime you can get in the record books, it is a great opportunity and just builds on what this company has done.”