In 2013 I was working as Director of Content Strategy for a top marketing company, which meant a lot of my time was spent writing content and managing a team of writers.

As anyone who has ever written anything will attest: writing is hard. It’s rife with doubt, uncertainty, and fear. My team would routinely rant about the woes of writing, saying things like: “Getting stuck is my problem. I never know what to do after that first line.” And: “I can write, but only if someone has explicitly told me what to write about.”

I found myself and my team using our phones to write often, so I began to wonder what resources we might be able to use to help us write.