Microstrategy cashes in on one of its premium domain names, sets a high water mark.

MicroStrategy (NASDAQ: MSTR) sold the domain name Voice.com for $30 million, the company announced today.

This is a record–by a large margin–for a public domain-only sale.

Blockchain-based social media platform Block.one bought the domain name in an all-cash deal facilitated by GoDaddy. It actually paid more than $30 million when you consider its undisclosed commission to GoDaddy.

Microstrategy, an enterprise analytics and software company, owns a nice catalog of valuable domain names that it hasn’t put to use, including Alert.com, Courage.com, Mike.com and Usher.com.

The company has fended off attempts to steal its domains through cybersquatting claims, including Glory.com an Emma.com.

A list of some of its best domain names is at Strategy.com.