Remember “Hope and Change” from Barack Obama’s 2008 campaign? The Republican Party is hoping to make you to think “Hype and Blame.”

On Thursday, ahead of President Obama’s big campaign rallies on Saturday that are being promoted as a campaign kickoff, the Republican National Committee and Mitt Romney’s campaign are planning a public relations blitz aimed at accusing Mr. Obama of breaking promises.

The Republicans will begin selling bumper stickers with the “Hype & Blame” phrase as part of their campaign.

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“Obama has no record to run on so he’s out on the trail resorting to the same tactics he campaigned against in 2008,” Kirsten Kukowski, a spokeswoman for Republican National Committee, said Wednesday night. “He has a litany of broken promises so what does he do? Lay blame, make excuses, run on gimmicks and engage in divisive politics. Four years later we know the candidate of ‘Hope and Change’ is now ‘Hype and Blame.'”

Mr. Obama’s campaign has spent the last week in a relentless effort to put Mr. Romney on the defensive as the general election campaign gets under way. The president’s surprise trip to Afghanistan on Tuesday helped the Democrat seem bigger-than-life when compared to his challenger.

But Mr. Romney’s campaign and his allies have no intention of just sitting back.

In addition to the bumper stickers and the new slogan, the Republicans will hold a morning conference call with the chairman of the Republican National Committee and party leaders in Virginia and Ohio, where the president’s rallies will be held.

Surrogates will also take to the airwaves to further send the message that the president would rather blame someone else than take responsibility for the impact of his policies.

Will it work? Mr. Obama’s team is hoping that voters will see his actions as president in light of a slowly improving economy and conclude that he has done what he could to overcome a dire economic collapse.

And the Republican campaign will do everything they can to make sure that doesn’t happen.