We review:



Your website's current level of natural search engine optimisation

Technically and at a content level

Keywords or keyphrases being searched for by your potential purchasers using our Keyword Research Service

Current level of Pay Per Click advertising (PPC) and Facebook advertising by you and /or your competitors

Current Social Media Strategy

Current link building strategy (internal and external)

Current Content Marketing & Online PR





This is the basis to help us produce an Action Plan with you to address all these issues.





We identify where you sit against your competition. We send you ranking reports each week to see your improvement.

We identify the keywords which are being used and concentrate on the words which have not only sufficient traffic but are likely to be the converting keywords. We make sure that these keywords are in the correct places on your website (many website designers simply don’t know or don’t do this). This is called On Site Optimisation – you have to do this in order to stand a chance of ranking.

We then ensure you are submitted to the appropriate search engines, directories and industry portals

Next, we consider the whether Pay per click advertising on Google and other types of Digital Marketing (Google Display Network and facebook ads) could be beneficial. Unfortunately, they almost always are (Facebook on average only show your posts to 4% of even the fans of your facebook page). Facebook is very much a Pay to Play Platform these days

We review and develop a target list of PR opportunities using proprietary software - we can see where the hub links for your industry (We can even look at your competitors)

We develop strategies to get backlinks from hubs and portals through Content Marketing and Online PR and more traditional backlink routes of email approach