Live TV viewers in the UK are supposed to pay a fee that supports services and content from the BBC. Lately, despite changes that closed the "iPlayer loophole," that still doesn't apply to people who only watch streaming video on-demand, so some cord-cutters can avoid the charge. However, the TV Licensing agency is reminding people that as Amazon UK rolls out its new Channel add-ons with live TV, it means that viewers are again responsible for paying the fee.

Amazon's packages include channels like Eurosport, ITV Hub+ and Discovery, so as TV Licensing spokesperson Jason Hill explains "If you watch or record live TV, either through your TV or live online through a website, then you need to be covered by a TV Licence...Around 94 per cent of people are correctly licensed so are already covered to watch live TV online." Currently, an annual colour TV Licence costs £147.