The documentary below is brought to you by Ajam’s Mehelle project, an initiative dedicated to preserving the sights, sounds, and memories of rapidly-changing neighborhoods in Central Asia, Iran, and the Caucasus. Facade is a product of two years of filming in the Sovetski neighborhood of Baku, which has been the target of a state-led urbanization campaign since 2014. A follow-up film will be released in Spring of 2018.



Produced and Directed: Ajam Media Collective’s Mehelle Project

Production Help: Javid Abdullayev and Ahmed Muktar

Music: Shebnem Abdullazade and Vusal Taghi-zadeh

“The neighborhood was one large family… Sovetski was always strong, and that’s why they want to break us.”

In the center of Azerbaijan’s capital city lies Sovetski, a historic neighborhood that was once home to Baku’s oil workers and their families. Over the course of the 19th and 20th century, Sovetski developed its own distinct identity. Self-proclaimed as the “old” Bakuvians, the residents of the neighborhood have had their ups and downs; they have witnessed political upheavals, the rise and fall of various “-isms,” and economic stagnation, but they always had a close-knit community to fall back on.

Now however, the residents of Sovetski face an uncertain future. Fueled by oil rents and foreign investment since the fall of the Soviet Union in 1991, the Baku municipal authorities and the Aliyev administration have initiated many urban beautification projects to dramatically rebrand the former Soviet industrial entrepot as a center for global capital and tourism. Over the last three decades, the municipality has renovated the Old City and the adjacent Torgova district (2008), in addition to building the iconic Flame Towers (2007) and transmuting the historical industrial Black City area into a wealthy suburb known as the “White City” (2014).

The authorities have not excluded Sovetski from their vision of a ideal cityscape. In 2014, the Baku municipality ordered “renewal” of the historic Sovetski neighborhood– their labyrinthine alleys, homes, shops, and places of worship will be replaced with a public park and major boulevard. Over the course of the last three years the people of the neighborhood have resisted through protests and demonstrations, but the bulldozers have been relentless. As of Autumn of 2017, the heart of the neighborhood has already been demolished, and new sections have been marked for demolition for the coming years. Facade is a documentary about this process.

As part of Ajam’s Mehelle project, Facade is the result of a collaboration with a number of Azerbaijani filmmakers, journalists, urban activists, and neighborhood residents. If you are interested in the lived experiences of the people of Sovetski, check out the digital map below featuring 360 video, music, and other forms of media.

BLUE – Streets & Corners | RED – Work | YELLOW – History & Stories | GREEN – Social Spaces | BROWN – Animals

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