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Google had promised us a built-in ad blocker that will block intrusive ads. This feature is now available in Chrome Canary, an experimental version of Google Chrome.

This feature will not block all advertisement on pages that you visit using Google Chrome. Instead, Google will help you remove those ads which they call “intrusive”.

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Instrusive Ads

These include pop-up ads, large sticky ads and auto-playing video ads with sounds etc. Google uses guidelines from a group of companies called “Coalition for Better Ads” to identify intrusive ads.

You can read more about this standard on the group’s website.

How to Enable Ad Blocker on Chrome

Here is how you can enable the new built-in ad blocker:

Go to Chrome Settings > Advanced Settings. Under Privacy and security, look for Content Settings Click Ads. Use the slider to enable ad blocking.

This page will also show you sites that you have allowed and blocked ads on.

Enable Ad Blocker on Chrome for Android

If you are using Google Chrome for Android, here is how you can enable this feature. Ths is available in Canary version of Google Chrome.

Go to Settings > Site Settings Tap "Ads" Use the slider to enable ad blocking.

Here are the type of ads that Chrome will block on mobile:

Hope you got it working now. If you are using Stable version of Chrome, you should see this feature coming your way in few weeks.

Thoughts? comments?