Fish guns, tough stains and a well-loved chicken companion: the new promotional video from ELEAGUE with NRG co-owner Shaquille O'Neal has it all, plus a healthy dose of cheese.

Shaq says the video is the result of his attempt to get "deep into the game," but it's pretty unlikely that NRG's players will be using his patented Shaqoflage in a match any time soon.

The CS:GO community's appreciation for the so-called "chiken" seems to have rubbed off on Shaq, as he comforts a nearby cyberfowl in the video.

"Nobody's gonna hurt my little chicken, baby, bok bok bok bok," says Shaq.

At the end of it all, Shaq seems to have decided that despite his close calls with car fires and knives in Counter-Strike, it was worth it to get closer to the action.

ELEAGUE's Group A is set to start on May 24. The group includes Cloud9, Luminosity Gaming, Team Liquid and Renegades.

Josh "Gauntlet" Bury's most dangerous client is the vigilante known only as chiken. You can find him on Twitter.