How my personal fitness rehabilitation inspired the establishment of the innovative workout platform and Blockchain-backed community

Hello there!

Niv here, Co-Founder and CEO of Playtness.

Today I’d like to tell you a story. A story near and dear to my heart — one that at first seemed like an unfortunate end, but in the end was just the beginning of the creation of something truly great. My story.

How Playtness Was Born

At a young age, right before I was about to make it really big as a professional soccer player, I was severely injured. I was completely out of commission for nearly a year, and as the years went by, my injury became more significant, more pronounced. My dream of playing pro ball ended before it could ever truly begin. Yet, at the same time, my injury led me to work towards realizing the greatest, most challenging project of my life: Playtness.

Playtness is a platform meant to resolve the all-too-common problem almost everyone experiences at one point or another in their lives. Playtness seeks to resolve trainees’ abandonment of sports activities all over the world.

The problem: Unlike yours truly, many trainees lose their motivation. Fast.

“I wanted nothing more than to return to the sports field”

I first identified the problem during my own rehabilitation, a process that involved hours upon hours in physical therapy and at gyms, as I attempted to return strength to my muscles. It was at those gyms that I first encountered a large amount of trainees who would become bored while working out and eventually quit the gym a few months later.

As a sportsman, I wanted nothing more than to return to the sports field and truly train. I waited for that moment like a kid waiting for a birthday surprise. But at the gym, the situation couldn’t have been more different. While the trainees may have started off on their fitness journeys excited and full of promise, that energy quickly dissipated. Soon after they’d start working out, those trainees would start coming less and less often; once a week turned to twice a month, then once a month and then not at all.

The solution: making sure you will see results

Trainees need a full-package fitness solution

Three years ago, Idan, Ido and I founded Playtness. One driven former athlete and two successful and inspired entrepreneurs. It was clear to us from the get-go that we had to revolutionize the trainee’s fitness experience — and not try and correct their approach to working out. To resolve the gym abandonment challenge in the best possible way, we had to first understand the motivations at the root of the problem. For trainees, abandonment stems from a lack of motivation, when their efforts do not produce tangible results. If trainees are going to invest money, time and effort into hitting the gym, they want to be able to see that their investments are paying off. But without professional knowledge, training help and guidance, it’s relatively easy for trainees to come up with an endless amount of excuses as to why their training sessions aren’t working — and why they must quit the gym.

Trainees need a full-package fitness solution, one that includes easily accessible professional knowledge and guidance in real-time, as well as an engaging experience that eliminates boredom and connects the trainees to their fitness journeys.

This way, they’ll be more than willing to keep working out.

Our solution is based on a program unlike anything else ever seen before in the fitness world. The Playtness Alliance Platform and Stigo interactive avatar game transform the trainee’s workout experience into one that is highly professional, engaging and fun!

And then I discovered the world of Blockchain!

Smart contracts enable secure, transparent and seamless decentralized PT token

As a self-professed technophile, when establishing Playtness, I could not ignore the advancements in the field of Blockchain and smart contracts. I knew that if I wanted to create a platform that was truly motivational, two things would need to happen. One, users would need to become part of a greater fitness ecosystem. One in which each member is mutually interested and invested in helping others work towards and meet their goals. And two, users would need to be incentivized to participate. And these incentives would have to be extremely secure and transparent. The benefits of harnessing the power of Blockchain technology to enable smart and secure rewards for achieving fitness goals via the Playtness Alliance Platform and Stigo game were great, enabling us to continuously optimize the services we can offer.

How?

Blockchain has the power to increase the security, transparency and interoperability of all fitness industry data and transactions. This is because Blockchain technology records and store transaction records in distributed systems, so that all financial information is 100% visible and can never be tampered with or altered, ultimately establishing trust between all affiliated parties, without having to involve any third-party examiner.

Smart contracts enable secure, transparent and seamless decentralized PT token (Playtness’ own special virtual token) transactions for and among Playtness users. Each transaction model (such as the subscription module or regular payments for products and services) has its own unique smart contract, ensuring orders are fulfilled and limiting the risk of fraud or theft.

Blockchain and smart contracts, therefore, create an environment within which anyone, anywhere can become a part of the global Playtness community, from trainees and personal trainers to gyms and fitness retailers. Thanks to advances in Blockchain and smart contract technology, the fitness ecosystem is able to be transformed into a fully transparent, independent and safe mutually-benefiting ecosystem — and we at Playtness can up our services and become an integral part of the global fitness community like never before!

A community that trains together…

Members of a fitness community push each other

Throughout my years in the sporting world, I was exposed to the advantages of training within the frameworks of a supportive community. I learned just how critical having a supportive environment is, when working towards a particular fitness goal (like preparing to run a marathon). When you’re part of a class, a group or a fitness community, you always have a shoulder to cry on, an arm to lift you up and a voice to motivate you. Members of a fitness community push each other, compete against one another and drive each other to constantly improve and strive to reach their goals.

Beyond what anyone could ever achieve on their own.

And if the community includes professionals, experts who know how to drive excellence in their field, then its members can only benefit from the best, most accurately and individually designed workout regimes that will lead to tangible results.

This is exactly what I believe trainees need to remain motivated and in the gym — and the reason we developed Playtness as a digital fitness ecosystem.

With Playtness, trainees are exposed to a full-package fitness solution; access to a motivational community that includes other trainees attempting to reach similar goals, expert personal trainers, fitness centers (who provide equipment and machines) and sports, fitness and nutrition product and service providers, who ensure you have everything you need to work hard, train hard and start seeing actual results.

To enable a system with so many players to work, every community member needs to be incentivized with some added value. In the case of Playtness, this goes beyond members supporting one another and realizing their potential — a win-win in-and-of its own. With Playtness, there’s also the added bonus of PT tokens, awarded to trainees for meeting fitness goals and redeemable for real and virtual products, services, deals and discounts from other community members, secured on the Blockchain. All community-member activity and PT exchanges take place seamlessly and effortlessly within the Playtness Alliance Platform, which includes unique interfaces developed for each community segment.

When an entire community comes together and harnesses each member’s unique capabilities for everyone’s benefit, anything can be achieved. This is our greatest hope for Playtness.

Summary

Niv Amar, Co-Founder and CEO of Playtness

A fitness revolution is upon us. And while Playtness may have been born as a result of my personal (and professional) challenge, through intuition, hard work and dedication, the platform will hopefully lead to the triumph over the existing gym abandonment challenge.

I am so excited to launch the Playtness campaign and start building our very own fitness community. Together with Playtness’ dedicated team and advisory board members, I am ready and driven to make the change and start motivating trainees to keep working out — and enjoy it.

After all, no impact is greater than one upon the fitness industry. Your health is your key to a longer, better and more satisfying life. Isn’t that a goal worth working towards?

I invite you all to:

Visit our Website,

Read our Whitepaper

And join our community on telegram for more updates

Thank you for your time, Niv Amar CEO Playtness.