Nordstrom Rack, a subsidiary of American retailer Nordstrom, is under fire for selling a hoodie printed with a scene from the infamous Nanjing Massacre.

The shocker: the “Happiness” hoodie was sold out.

For those who may not know, the Nanjing Massacre, also known as the Rape of Nanjing, was a dark period in Chinese history when Japanese troops committed mass murder, rape and looting in Nanjing, the then-capital of the country.

The episode lasted for six long weeks, beginning on December 13, 1937. An estimated 200,000 to 300,000 people perished. Between 20,000 and 80,000 women were sexually assaulted.

After realizing its mistake, Nordstrom Rack pulled the hoodie off its shelves.

Facebook user Tianheng Chen, among those who found the product offensive, called the company’s attention:

Nordstrom responded with “sincerest apologies,” but people were not convinced:

News about the offending product broke out shortly. Netizens condemned the company in unison:

“WTF.”

“When did Nordstrom hire a Nazi designer?”

“As a Chinese, I feel deeply insulted and ignorance from Norstrom and the designer. Please share and boycott Nordstrom for selling such an outrageous design based on the Rape of Nanjing.”

“That’s very f**ked up!!!!!!!!!!!!!!!!!!!!!!! Nordstrom is selling hoodies with horrifying picture of Japanese soldiers killing civilians during the Nanjing Massacre in China from World War 2. Hoodie made by the brand, Happiness.”

“Whoever or whatever brand made this jacket is went too far. This is not fashion. No matter how much I loved Nordstrom, this kind of mistake is not acceptable.”

Is Nordstrom’s mistake forgivable?