Let's state the obvious: No one likes to see dead children. Well, that's not completely true: Hamas does. They would prefer those children to be Jewish, but there is greater value to them if they are Palestinian. Outmatched by Israel's military, handicapped by rocket launchers with the steady hands of Barney Fife, Hamas is playing the long game of moral revulsion.

With this conflict about to enter its third week, winning the PR war is the best Hamas can hope to achieve. Their weapon of choice, however, seems to be the cannon...