The spend on digital marketing is on the rise

A study conducted by the US based Direct Marketing Association pointed the Digital Marketing industry in US is at $ 62 billion since last year. The Internet Advertising Bureau carried out a research on the digital consumption in UK indicating that advertisers in UK spent a record six-month figure of £3.04 billion in the first half of 2013.” Emarketer presented an extensive report to forecast that one in four advertising dollars will be invested in online and mobile advertising by 2016.All the above figures sum up to show digital marketing is a rapidly growing and dynamic multi-billion dollar industry. This industry is opening avenues to the current and future generation to learn and be a part of the online ecosystem.

The number of digital marketing roles are increasing

The rapidly growing industry has created a need to hire professionals with a digital marketing background. A telecom giant O2, sent out a report in the later part of last year highlighting a skill gap in the UK market. It stated there would be a demand for around 750,000 skilled employees in Britain by 2017.The report stated education is an important factor to narrow this gap. Ronan Dunne, the Chief Executive of O2, cited in the Telegraph, “digital offers the chance to drive sustained economic recovery, but this will only be realized if we become a nation of digitally confident businesses with a digitally literate workforce.” A report released by elance confirmed the demand for freelancers with digital skills has increased globally. This suggests there would be a necessity for the students to be equipped with digital marketing education

Digital marketing will continue to evolve

The rise of social media has also accelerated the demand for digital marketing education. An IBM study pointed social networking sites influence the purchasing decisions of 85% of its respondents. Brian Burke, research vice president at Gartner Inc. predicted gamification will transform the world of digital marketing with the intent to “inspire deeper, more engaged relationships and to change behavior." The increasing preference for smart phones is equally pressing the need for digital skills.

Digital Marketing industry is continuously growing and is very dynamic in nature. To keep with up with such pace, there is a need to regularly upgrade your digital knowledge. Hence, we foresee the importance of digital marketing courses more than ever.