Deborah Nardone, director of the Beyond Natural Gas Campaign for the Sierra Club, one of America's leading environmental groups, told The Sunday Telegraph: "The film is not so much about the environmental impacts, but democracy and the right of a community to say yes or no to fracking in their back yards. There are many states that don't allow local control, so the natural gas industry has the ability to drill wherever and whenever they want. I think that what the film is ultimately hoping to be is an eye-opener. For people who have never heard of fracking before, Promised Land could make it a household word."