Sir Alex Ferguson will take to the stage to launch his new book on leadership - and it will cost you £35 if you want to see him speak about it.

The former Manchester United manager will hold four theatre events to formally launch his book, Leading, it was announced today.

He’ll be interviewed about the book, his long career in top-flight football and his management techniques at the book launch appearances. Tickets, priced at £35, go on sale next Tuesday, July 28.

Dates have been set in September and October for Manchester, London, Glasgow and Aberdeen.

On September 25, Sir Alex will be in conversation with the BBC’s Dan Walker at the Bridgewater Hall in Manchester. All tickets include a commemorative limited for edition of the book.

In pictures: Sir Alex through the years

The London event at the Royal Festival Hall opens the four-night tour, followed by the date in Manchester. Glasgow and Aberdeen follow, with the events there hosted by radio and television presenter Nicky Campbell.

Billed as an ‘inspirational new book about leadership’, Leading has been co-written by investor and author Sir Michael Moritz and will look back at all aspects of Sir Alex’s 38-year managerial career.

Published by Hodder & Stoughton, the book will reveal ‘the key tools he used to deliver sustained success on and off the field. From tactics to teamwork, from hiring to firing, from dealing with the boardroom to responding to failure, the book will analyse the pivotal leadership decisions of an astonishing career.’

His second autobiography was only released in October 2013, with a revised version published late last year. It became the fastest selling non-fiction book since records began.

In pictures: Sir Alex's final Old Trafford game

The Scot won 13 Premier League titles, five FA Cups, four League Cups, two Champions Leagues, the Intercontinental Cup, the Club World Cup and the European Cup Winners’ Cup during 26-and-a-half glittering years at Old Trafford.

Sir Alex said in March as he announced the new book: “Since stepping into retirement I have had the opportunity to reflect on my time as a football manager, and to consider the reasons behind my success through personal recollections, conversations with Mike Moritz and my role at Harvard Business School.

“It has been a new experience for me to be looking into the past rather than planning for the future, but one that I have found enjoyable and rewarding.”

Leading will be published on September 22. A tour of America will follow to lunch the book stateside in October.

Tickets for the Manchester launch are available at www.alexfergusonleading.co.uk,