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Why did you choose to set Captain Marvel in the ’90s?

The answer is, you’ll see in the storytelling of the movie (laughs). But it allows us to play in an area that we have never played in before and tapping into a ’90s action genre was fun for us and being able to see an earlier part of the MCU before Nick Fury knew anything about aliens or anything about super-powered people and also tapping into the Kree-Skrull War, which in the comics was a huge part of the comic mythology, seemed like a fun thing to try and a fun way to give Carol Danvers her own standalone origin story.

Black Panther was a massive hit, both with comic book movie fans and casual moviegoers alike. Are you constantly looking for ways to bring new people into the MCU?

Absolutely. We’re trying to appeal to people who just want to go see a movie on a weekend and we want to appeal to people like us who want to delve deeper. The movies need to work for both, and since Iron Man 1 that’s what we’ve wanted to do. Really, it was only comic book fans that knew who Iron Man was back in 2008. Even a lot of comic book fans didn’t know who the Guardians of the Galaxy were in 2014. So we always want to tell stories as if no one knows who they are. We approach it as if there’s no fan base. Let’s make a movie that’s going to build that fan base. At the same time, we’re fans, so we’re not going to do anything that betrays what the core elements of character are in the books.

But certainly Panther is a wonderful example of attracting people who not only aren’t fans of comic book movies, they’re people who hadn’t been to a movie in a long time, period! Selfishly, as the producer, I love that, and I hope all those people come out to see Infinity War and get invested in the MCU going forward and then look back and say, ‘What have I missed?’