He may be more accustomed to grilling politicians and the Moon Man but it is sausages John Campbell is frying up in Ponsonby today.

The TV3 presenter is this afternoon holding a fundraiser for a Samoan rugby player fined by the IRB this week.

Alesana Tuilagi's offence, which will cost him $10,000 was for wearing the wrong brand of mouth guard which did not meet specified IRB requirements.

He was playing Fiji in a Rugby World Cup pool match last weekend.

The decision has been met with outrage on Twitter, including from Campbell.

Yesterday he tweeted: "So, England swap the ball for conversions and the IRB does nothing. Samoa wear the wrong brand of mouth guard and get fined $10k. Incredible."

This week England was only given a touchline ban for several team officials after illegally switching the ball for two conversion attempts in their game against Romania.

Tuilagi's teammate Eliota Sapolu also weighed in on the debate: "You [would] think the fact players are wearing mouth guards protecting themselves would outweigh exclusive deals to make more money!"

Today's fry up kicked off at midday outside Nosh food market and will continue until the sausages - supplied by Nosh - run out.

Campbell says three points prompted the sausage sizzle.

"One was to help a cash-strapped team with a fairly substantial fine. Two was to make symbolic point that it does seem like a lot of money.

"And third was just a little community support for Samoa really, because the Samoan community is just such a big part of this city," he explained.

He says sausages are going for $5 but one person made a donation of $300 for a sizzler and an estimated $1000 had been made in the first hour.

Campbell presents TV3's prime time current affairs show Campbell Live.

He was criticised earlier this year for his heated interview with Ken Ring - a man who controversially claims lunar activity can predict weather and seismic activity.