Since I became a Rams fan in 2000, the LA Rams have always had one of the most beautiful logos in the NFL. Recently they decided they would change their logo while taking fan input into consideration. The new logo which was recently leaked is a cheap excuse for a logo and will cause the team to lose the support of numerous fans such as myself. If the Rams are to succeed in Los Angeles, they must listen to the input of their fans and we have overwhelmingly rejected the proposed new logo.

The NFL needs the Rams to be successful in LA, but many fans will abandon the team if this new logo is not scraped. This would cause the city of LA to lose a lot of revenue from merchandise and ticket sales. This team is supported by loyal fans who stuck with the team through the good times and the bad times. Over the past 20 years, there have been a lot of down years, but we remained loyal to the team we loved.

This new logo feels like a blow to the gut. Rams management has not listened to our wishes, and ruined the logo we fell in love with and detached us from the sense of joy we felt when we first became fans. Many of us feel our old logo is a part of our identity. We call on the LA Rams to completely scrap the new logo, and we want to be an integral part of the design process, so a blunder this large does not happen again.