Preparing for Feedback

Before you start asking for customer feedback, you need to define the purpose of the feedback.

What part of your business are you looking to optimize? Your customer journey? Your onboarding process? Your product?

Once you’ve identified this, you can move on to the next question:

How will you use your collected data?

This is where you define how you’ll use your data to improve on your chosen area. Which in turn will help you develop the right customer feedback questions that will give you the answers you need.

Lastly, you need to figure out what channel to use. What audience are you looking to collect feedback from?

It’s important to mention here your customers aren’t the only valuable source of feedback. You can also turn to potential customers on third party platforms such as social media, or even reach out to lost customers via email.

Now that we’ve gotten the preparation out of the way, we can move on to the fun part—asking for feedback.