Eight kids a day are killed or injured by guns that are left unlocked and loaded. End Family Fire is the organization behind the billboard, they aim to put safety first, and promote responsible gun ownership in the home.

Every 34 hours, a child is unintentionally shot by a firearm that is not properly stored.

"We talk to the children about what you should do if you come across a firearm, an unsecured firearm. Talk to a responsible adult. Don't pick it up, it's not a toy," says Keith Wintersteen a gun safety instructor.

One group of volunteers are looking to educate people across the nation, and right here in South Dakota. Mom's Demand Action is not an anti gun organization, but an anti gun violence group.. who talk with people across the state on ways to keep guns out of the hands of children.

"We cannot rely on children to make smart choices. We know that even with intense gun safety training, many children's curiosity will get the better of them. The consequences can so quickly become fatal," says Shannon Hoime the chapter leader with Mom's Demand Action SD.

Store your guns unloaded, and locked away from the ammunition and talk with your children about firearms, if they are in the home. The more you tell them how important gun safety is, the more they will understand.

"More than four million homes in this country have an unlocked and loaded gun. It's important that we teach people to be more responsible with their gun safety and their gun storage that kids don't access those," says Hoime.

You can find Mom's Demand Action SD here-

https://www.facebook.com/MomsDemandActionSD/