NEW YORK—Facing decreased ad revenue and a moribund print industry, publisher Condé Nast is attempting to capture a greater share of the dwindling magazine market with its launch this week of The New Yorker For Black People. "We believe that a distinguished cultural institution like The New Yorker could be doing a lot more to reach out to black people," editor David Remnick told reporters at a launch party Monday. "This new version will feature the same brilliant essays, cartoons, and sharp, relevant critical reviews, but this time, for black people. Trust us: New York–based black people of all stripes will find something they can enjoy in The New Yorker For Black People." Industry sources reported that if the magazine is a success, Condé Nast may move ahead with plans for other niche publications, including Kurdish Wired and GQ For Men.

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