In case you hadn’t noticed lately, beards are in. But those big, full fields of face follicles don’t happen over night. It takes some intentional TLC to grow and maintain a strong and healthy beard. That TLC regimen should include a quality made beard balm.

Beard balm is simply a leave-in conditioner that moisturizes, conditions, softens and helps style your beard. Most beard balms contain shea butter for softening and moisturizing, sweet almond oil for conditioning and booting growth, and a protectant (such as beeswax) for sealing in moisture. These ingredients are aimed at facilitating proper beard grooming and when naturally based, should not have negative side effects on your skin or beard.

Good beard balms are often scented with blends of natural essential oils instead of synthetics. Synthetic fragrance oils often contain toxic chemicals which can irritate your skin and alcohol that can leave your beard more dry and brittle in the end. Remember to read the ingredients of the beard balm before buying it.

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As a general rule, it is very easy to use a beard balm. Most instructions will guide you to simply; take a sizable amount of beard balm, rub it between your fingers and apply it on your beard; starting from the neck and working up. Reverse the direction of your motion and run your fingers from top to bottom. Ensure that you spread the beard balm to all the hair roots to nourish them and facilitate their healthy growth. It is recommended to apply beard balm after washing and drying your beard.

If applied correctly and regularly, beard balm will keep your beard healthy, strong and shiny and help you grow that long full beard you’ve been working toward.

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