There are no women on the 11-member executive team that leads Overstock.com, a Utah-based online store that sells designer brands and home goods.

On its board, a woman serves as chair. There are several women on its vice presidential team. But there are no women at the senior vice president level and above.

In a step toward changing that gender imbalance, Overstock.com has joined at least 27 other Utah-based companies in signing the ParityPledge — a vow to interview at least one qualified woman for all openings at the vice president level and higher, including the board of directors.

As other national initiatives urge companies to hire more women and include them on boards, the promise of an interview may not seem like a significant step.

(Screenshot from Overstock.com) In a step toward changing that gender imbalance, Overstock.com has joined at least 27 other Utah-based companies in signing the ParityPledge — a vow to interview at least one qualified woman for all openings at the vice president level and higher, including the board of directors.

But Cathrin Stickney, founder of Parity.org and the ParityPledge, says gender imbalance is most acute at the top — where women are not routinely considered for roles that start with C, such as CEO and chief operating officer.

“Clearly not everybody is [interviewing at least one woman], or the numbers wouldn’t look the way they are,” said Stickney, who worked as a healthcare executive for 25 years. “For the C-suite and the board? That’s a big step to say that they’ll always have a female candidate in the pool.”

The ParityPledge, which launched in September, has no quotas, no deadlines and no watchdog; it’s designed to be “very simple, seamless, frictionless,” Stickney said.

Utah companies like the approach: 28 of the 61 companies that have signed on so far are based in the state.

Susan Madsen, a Utah Valley University business professor and project director of the Utah Women and Leadership Project, says committing to interview at least one woman for higher-level positions would be a shift for many businesses.

“It doesn’t sound like much does it? ‘Oh, have one woman,’” she said. “But actually, this is a big change, and I believe that it’s quite a big change for Utah.”

SOME OF THE UTAH BUSINESSES THAT HAVE SIGNED THE PARITY PLEDGE:



• Domo • InsideSales.com • Overstock • Pluralsight • Qualtrics • BambooHR • Banyan • Blacksmith • Cotopaxi • HireVue • RizePoint • Instructure • WCF Insurance • Envision Utah • Experticity



‘We think we can do better’



Overstock.com is likely the norm, not the outlier, when it comes to gender representation in top business leadership in Utah. A 2013 Center for American Progress report found that Utah is the third-worst state when it comes to the percentage of managerial jobs held by women.

Overstock.com had already been working on interviewing women for leadership roles, said Meghan Tuohig, vice president of people care.

“Part of the reason why we’re so excited to be part of this ParityPledge is that we think we can do better,” she said, “and this is one of the initiatives that we think will help get us there.”

Still, a 2016 Harvard Business Review study found there’s statistically no chance a woman will be hired if she’s the only female in a large hiring pool. Acknowledging that, Stickney said she encourages businesses to interview more than one woman in those circumstances.

Interviewing more women is “really a minimum,” Madsen said. “You can ... sign on [to a pledge], but if your practices don’t move forward in terms of recruiting and promotion and family-friendly policies and some of those other things, then it’s not going to make a difference long term.”

Other initiatives as Overstock.com include onsite day care, expanded maternity leave policies and formal mentorship and leadership development programs, Tuohig said.

Utah-based online education company Pluralsight has made the pledge, but it also has other programs to increase diversity, such as hiring a head of diversity and inclusion, said Anita Grantham, its chief people officer.

“I’ve been here now for 18 months and even before the ParityPledge, our leadership team has always wanted diversity at our senior level,” Grantham said.

Pluralsight has two female executives in its C-suite: Grantham and Chief Marketing Officer Heather Zynczak.

Grantham said the fact that so many Utah companies have joined the ParityPledge shows there’s a desire to change the perception of the state as unfriendly for working women.

“For me as a working female, there’s no better place for me to be than in Utah,” said Grantham, who came to the state from Arizona. “I think with Utah companies getting on board with this first, it shows the rest of the world that we are really committed to diversity, regardless of what perceptions may be.”

‘We have a baseline for how we should all act’

When Women Tech Council co-founder and President Cydni Tetro started a 3-D printing company four years ago, half the members of her executive team were women.

She’s since sold that business and started ForgeDX, where 75 percent of her executive team is women.



Why? Because her network is full of “amazingly talented women,” Tetro said.

The next question is, “How do we make sure that everyone’s networks look like that?” she said. “Because that’s ultimately how positions get filled is through referrals.”

The benefit of the pledge “is it creates a voice that says, ‘Let’s make sure everyone is thinking about this and we have a baseline for how we should all act,’” she said. “And that’s a good thing for the industry and for everyone.”

Studies have demonstrated improved fiscal outcomes when more women are members of a company’s leadership team. One global survey analysis from the Peterson Institute for International Economics studied nearly 22,000 firms from over 90 countries and found “that the presence of women in corporate leadership positions may improve firm performance,” which could reflect the “payoff to nondiscrimination” or an increase in skill diversity.

But unconscious biases — as well as social and cultural expectations that influence women’s choices in the workplace — may keep corporations from tapping women’s skills, Madsen said.

As she teaches about how socialization affects gender perception, she invites students to say what they think of when shown certain words. “Just yell it out,” she says, holding up the word ‘leader.’

“Man,” the class replies.

Next, she holds up the word CEO. “Male,” they chorus.

Those biases don’t leave the room during an interview, Madsen explained.

“It’s very natural to hire someone who looks like you,” she said. Most executives are white men. “If you’re not conscious, you’re going to do that — just hire white men.”

After companies are encouraged to interview women, Stickney thinks, progress will follow.

“Our whole goal here is to not just interview women but to have them hired — but we don’t have a quota to hire them because we want [companies] to select the best person possible,” she said.

“We think when they have really great, qualified women in front of them, they’re going to hire a woman.”