A campaign which urges people not to discriminate against men has come under fire on social media.

The #DontMancriminate posters, launched by Indian lifestyle website Maggcom, has seemingly jumped on the back of 'menimism' - a controversial movement that opposes feminism.

The hashtag #menimist caused outrage on Twitter, prompting a flood of angry tweets, and the latest claims are experiencing a similar backlash.

Scroll down for video

Indian lifestyle website Maggcom has created the Don't Mancriminate campaign calling for an end to discrimination against men

The posters feature several well known celebrity male faces along with reasons why we need to stop discriminating against men.

For example in one poster, Maggcom claims that men get a duff deal when it comes to sex: 'Let's talk sex. If I want sex, I am desperate. If you want sex it's sexually liberated. If we want sex, then it has to be on your terms?'

Another poster claims that women should stop expecting chivalrous gestures from men if they want gender equity: 'You want gender equality? Take it. I don't have to hold the door. I don't have to hold the bags. I don't have to give my seat.'

The latest strain of 'manism' has seen hundreds of users take to Twitter to share their outrage

These controversial claims are splashed across celebrity faces, including Shiloh Fernandez, Elijah Wood and Jude Law, none of whom are known to openly support the campaign.

To accompany the posters, Maggcom also provided a short explanation on its website.

It says: 'Manism. This is to remind us of the forgotten gender, who, regardless of the situation, are expected to be such gentlemen. When women talk about being put on the same pedestal as men, simultaneously there is an unsaid expectation of chivalry out of them.

Many took to Twitter to express their outrage. Helga Sigurðardóttir referenced a term used to describe the patronising way a man explains something to a woman, tweeting: Mansplaining just reached a whole new level #dontmancriminate

Amy joined the conversation by tweeting: I was having a good giggle at #dontmancriminate until I realised these people were legit

Thaewen Lannister: #DontMancriminate says it's about gender equality while calling women a "pair of boobs"

'It is time we realise that they deserve a break from being all heroic and they too suffer a different level of harassment - out of innocence or otherwise.

'Gender inequality bugs them as much as it bugs women. So, here’s to all the men, who have been the victims of a society that tends to forget the struggles of males.'

Following its release, hundreds of people have taken to Twitter to express their outrage or at times utter confusion over the campaign.

Aysha wrote: 'Literally no one is stopping you from wearing heels and makeup, except your fragile sense of masculinity'

Hanna Jameson suggested they could have come up with a better name: 'That they didn't think of the painfully obvious "Don't DiscriMANate" sums up the levels of stupid we're dealing with here'

Several users decided to picks holes, with some claiming that the accusations in the posters were not enforced by women.

Aysha wrote: 'Literally no one is stopping you from wearing heels and makeup, except your fragile sense of masculinity.'

While Hanna Jameson pointed out that they could have come up with a better name: 'That they didn't think of the painfully obvious "Don't DiscriMANate" sums up the levels of stupid we're dealing with here.'

Other users were so baffled by the campaign they questioned whether or not it had all just been a joke.

Pernille Stensli tweeted: 'I truly hope #dontmancriminate is some sort of joke.'

Amy added: 'I was having a good giggle at #dontmancriminate until I realised these people were legit.'

Pernille Stensli was sure the campaign had to be a wind up, tweeting: 'I truly hope #dontmancriminate is some sort of joke'

翔太お尻 tweeted this rather tongue in cheek response: 'Why is there a song called ''Pretty Girls'' but there isn't a song called "Pretty Boys''??? #dontmancriminate'

Lyndsay Kirkham ridiculed the differences between the oppression described in the posters and that experienced in real life: 'Not Real Oppression: Free drinks, Free Entry, "Sympathy" Real Oppression: Wage Gap, Rape Culture, Sexism #dontmancriminate'



