Most of us get super excited when it looks like we're close to launching a brand new WordPress website. After all, months or weeks of w...



Most of us get super excited when it looks like we're close to launching a brand new WordPress website. After all, months or weeks of work has become so it's a thrilling moment when you see the finish line.



When the job really starts, however, the launching is really. There's so much to achieve that it's easy to become overrun. After launching that blog, so what I needed to do today will get one of my listing of the things I think you want to take care of.



It's my 14-point plan, also that I hope it can help you.



1. Let Your Entire team understand

Years ago we were working on an online SaaS for corporations where they can let their employees purchase mobile phones. It was an awesome product and we were really delighted. Therefore pleased that we worked all evening and into the next day before a few of our launches and then if it had been live, we went to bed.



Is let my partners within our team realize that it was live. They certainly were a bit amazed as the orders started to arrive because they thought we'd be launch later.



It sounds ridiculous but pushing code up isn't a launch. It is the the work. But a team needs to organize their efforts and so step number one is all about communication. Let people know.



2. Use social to deliver your website traffic

You have staff who've established presence on many different networks. Have them involved. The others, and utilize Insta-gram, Facebook Snapchat, Pinterest, LinkedIn I really don't understand about because I am more than 40.



Locate the people that possess followings and also get them to talk about the news that it is possible to drive traffic from those sites straight back to your site.



3. Email your Clients and buddies

It might sound silly into some technologist that you'd customers and email friends to share with them you get a site that is fresh. But to a small or medium organization, that is newsworthy of a media release. Afterall, a budget is . That's an investment. And when you create a investment, it is reasonable share the news (particularly when it's good news).



I seen clients issue press releases that were actual merely to make the world understand that their website is launched. This regularly comes from tandem with business announcements like promotions or services.



Organize your own external communicating time and early after launch the brand new website it to venture out.



4. Analyze your traffic

Still another significant mistake I made years past (though less much back as I would like), was that I launched the new site in a brand new hosting provider, using technology that is new. In that huge move, I forgot just one thing. That little bit of code that Google provides you .



In case you have not configured your site using google-analytics, do this straight away. Or test out Heap Analytics (my very preferred).



And once you configured and have chosen one, then it's time.



Where is the traffic coming from?

How long is your traffic staying?

What exactly are they going once they leave?

Are particular pages causing people to leave?

Are people searching for certain phrases?



5. Create content that is new

You knew I would definitely inform you that you have to blog more. And frequently. Right? Well it willn't surprise one that I had put it upon my 14-point program.



6. Create a articles editorial calendar

It is not enough to just write longer. As I mentioned in my own course, developing a blueprint and process of writing (and discussing) more posts is critical. That is why I suggest that you checkout CoSchedule -- because it makes it possible to (and a team) manage as soon as you will publish when you may leverage societal, for most of those fresh articles.



You'll love the calendaring. And the plugin for WordPress, that joins with their SaaS, is a great integration that it makes all easy.



7. Label crucial actions and events

The facts about a site that is brand new is that there new pages and new events you have to track. You realize people are going to eventually ask you concerning the site and how it's doing. They're likely to inquire about metrics and conversions. And that means you want to ensure all your content, and most of the newest avenues that exist in your own site are all being monitored by your stats application.



Therefore be sure that you return in to Google Analytics (or Heap) and create the most critical events you need to track. As unlike Heap, the data will not collect until when you've told it exactly what events to focus on.



In that manner, Heap is much better because all of the information is collected by it. And then when you create events, it automatically teaches you results and maps the data that is accumulated. It's one of the things that makes me love Heap more.



8. Create Google alerts

Post launch, make sure you catch any phrases that are fresh you haven't been tracking and add them straight back into Google Alerts. This helps me find mentions of the articles, or competitors publishing about the material I reveal.



Exactly the exact same is likely to be true for both you and your new website.



Be sure it's not going to just track it, however if there is something you should see nevertheless, it is going to notify you and you're telling.



9. Update your plugins

Given that your site is launched, you might believe you've got nothing todo technology-wise. However, you're incorrect. A number of your key plugins will probably have updates available, as time goes on. You have to try those updates, rather in a staging environment, and push the upgrades live to a production server after analyzing.



By doing exactly what you do -- of course, if you host with Liquid Web, we treat all of of your plug ins updates. We update a plug in create a duplicate of the site, also compare before and after photos to ensure everything looks exactly the same.



It's a portion of our incredible Managed WordPress hosting deal.



10. Add more than 1 email signup

It's likely your new site extends to you a great deal of fresh places to incorporate email subscription forms. However, you might not have been contemplating that pre-launch. After it all means creating not just the forms and materials (that the technical work), however in addition, it entails creating the resources that you offer in exchange for enrolling.



That is the reason it is a amazing thing on your list. Create the invaluable resources that you need, and place key intake forms in all of the right areas, so that you could collect fresh emails (because you offer something of value into those prospective customers).



1 1. Add testimonials

Just the other day I wrote about the effective usage of reviews to help enhance fear, uncertainty and doubt. So again, it's not just a surprise that it's part of the way I manage my customers and exactly I suggest that they manage theirs.



People are able to certainly get overwhelmed or stressed. On the other hand, testimonials may make people feel comfortable, relax and even laugh.



As uncomfortable as it can get, you ought to give attention to collecting testimonials (that I really do via Clarity and linked in).



12. Plan your long-term SEO plan

Your website shouldn't impact your site's SEO keywords (for the worse). However it can be possible to leverage it.



We've seen a lot of customers change their site structure in a manner that ends up with Google understanding the site.



If it comes to long term strategy for your new site and it's SEO, '' I urge people talk with my friend Rebecca. She runs Online Savvy Marketing.



1 3. Eliminate obsolete content



I can't tell you exactly how much content I have removed from client sites through the years. Mostly because it's not in line with their own objectives. They simply forgot that it was there. However, it messes with people. Because they are confused by it. Friction that is cognitive is created by it.



What exactly do you've got to do to ensure it is effortless for people to see, remember and take part? It's simpleto remove any obsolete content that is not "on topic."



14. Boost your website

Can you believe I would get all of the way into the close of this post and maybe not mention, even in a way, some thing about Facebook advertising or marketed tweets?



I realize that don't really wish to know the systems themselves, although you will find a lot of courses available. They just want someone to take care of it.



My friend Justin runs Think Digital. They do this kind of thing. Sure they could educate you on too -- and they have an up coming event. But like I said, some times you just want somebody to take more and allow you to get the assistance that you want. Justin is the guy.