Mumbai: Prime Focus Ltd will bring its European unit Double Negative Visual Effects (Dneg) to India to help the company handle bigger Hollywood movie projects. Dneg will set up its largest ever facility in India using the talent of both companies and reducing the cost of production, according to company executives.

“Post this, Prime Focus will be able to handle big ticket Hollywood movies. It will also help the companies to cut down the cost," said a senior Prime Focus executive, requesting anonymity.

The new studio for VFX facility in Mumbai’s Film City in western suburbs will be built to the same exacting standards as Dneg’s facilities in London, Vancouver and Singapore.

Dneg’s technical infrastructure, tools and pipeline will be rolled out to the new facility as part of the build, mirroring Dneg’s other international locations.

Prime Focus has already planned roadshows throughout India and key international locations to attract the very best VFX talent across all levels of experience to work exclusively on Dneg VFX projects.

Movies already slated for work in Mumbai include The Huntsman for Universal starring Chris Hemsworth, Charlize Theron and Emily Blunt, and Inferno, Ron Howard’s latest movie based on the Dan Brown novel, with many more projects in the pipeline.

“This collaboration plays to the strengths of both companies, the intention being to create a world-class VFX facility that can proudly sit alongside the rest of Dneg’s global network," said Matt Holben, chief executive officer, Dneg.

Prime Focus offers services like 3D conversion, visual effects and animation services to various media and entertainment companies globally.

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