Jeff Gordon may be fun to watch when he's racing in NASCAR, but it's a little less fun when he's burning rubber behind the wheel of your car — and you don't know it's him.

In a new Pepsi spot, Gordon puts on an elaborate disguise (facial hair, wrinkles) and shows up at a car dealership to "test drive" what appears to be a Chevy Camaro with an unsuspecting car salesman. He plays the role of a timid driver at first, saying he's never driven a car with so much power, but once he gets in the drivers seat, he guns it.

At first, the salesman tells Gordon to "ease off just a little bit," but as the drive continues he start cursing and screaming for his life. At one point, he even says, "You're an idiot, I'm going to kill you." Gordon captures it all from a pair of glasses with a camera attached — not unlike Google Glass. By the end of the ride, the salesman is ready to call the cops before Gordon reveals that it was all just a prank.

It's likely the dealership was in on the joke, but based on his terrified reactions, the car salesman definitely was not.

Image courtesy of YouTube, Pepsi