We reached out to our sources in TOI in the Delhi office for clarity and clarifications, and were informed that the newspaper’s employees too were wondering what was up. A former TOI employee told us that during the time she was at the organisation, “Art of Living and Sri Sri were perceived to be holy cows”. Bennett, Coleman and Co Chairperson Indu Jain is known to be a devout follower of Sri Sri Ravi Shankar. The spiritual leader was at the launch of Jain’s “Oneness Forum”. The Hoot in 2007 noted that “The day after the Bangalore Mirror was launched, the paper carried a picture of the Chairperson of Bennett, Coleman and Co., Indu Jain, presenting a copy of the paper to Sri Sri Ravi Shankar.”

