Tribune Broadcasting today announced the appointment of Chris Wayland as Vice President/Group Operations.

Wayland joins Tribune Broadcasting on September 19 reporting to Larry Wert, President, Broadcast Media and Kathy Clements, SVP/COO, and will work alongside Greg Easterly, SVP/Group Operations.

Since 2007, Wayland has served in several executive management roles for Sunbeam Television where he was most recently Executive Vice President and General Manager for WSVN/Miami, WHDH/Boston and WLVI/Boston overseeing strategy for the three stations. He previously served as General Manager and General Sales Manager for the stations, where under his guidance, the station’s profits consistently grew year over year and ratings increased, with the station’s newscasts growing to #1 and #2 positions in key demographics across all dayparts.

“Chris has acquired unique industry experience with Sunbeam developing and executing strategies to grow both advertising and distribution revenue,” said Wert. “He is a perfect solutions-oriented fit to join Tribune Broadcasting’s management team.”

Prior to his post at Sunbeam, Wayland served as Director of Sales for Comcast Spotlight where he maximized inventory and increased revenue by 15%. Wayland has also held sales leadership positions at WHDH 7 NBC, FOX Sports Net and WLVI in Boston.

“I am thrilled to start the next chapter in my career and join Tribune Broadcasting,” said Wayland. “It is an incredible opportunity to work with Larry Wert and the talented team he has in place. Larry has a clear vision for the growth of Tribune Broadcasting and I look forward to helping execute that plan.”

Wayland, a former professional hockey player, holds a Bachelor of Arts in from Elmira College in New York. Active in many charities, Wayland and serves on several boards including Youth Connect, Boys and Girls Club and Best Buddies.