Journalists were forced to wait for more than three hours for the superstar to arrive.

Turning the tables on Bollywood, media representatives in Chennai on Friday staged a walkout at a press conference attended by Shah Rukh Khan, after the star arrived more than a few hours late.

The error, sources said, was because of a miscommunication between two public relations' managers. Media were asked to assemble at 4 p.m. for a press conference at the ITC Grand Chola, slated to begin at 4.30 p.m. After what seemed an interminable wait, the star walked in only at around 8 p.m. The event was a fashion show for Palam Silks, cross-promoted with Shah Rukh's next film, 'Happy New Year'. The rest of the 'Happy New Year' cast are also in Chennai for the event.

Angry journalists raised their voices, and despite assurances from Shah Rukh promising exclusives with each of them, media personnel left the premises.