Now comes the important question: Does it work? Well let me ask you this first: When was the last time you ate at Taco Bell? Why haven’t you ate there? What did you associate their food with previously? They’ve managed to stick around this long, but I have to imagine they weren’t doing so hot once other fast-casual mexican restaurants (Chipotle, Qdoba, etc.) started popping up. I would have liked to see some better colour choices, but they’ve clearly chosen the path of separating themselves from the other leading red and yellow branded fast food restaurants – a common practice when re-branding a business to help them stand out from their competitors. It’s also difficult to argue that the new look does not match the ambiance of their new weird direction of fast food/sit down restaurant/nightclub/adult 7-11 venues. So why not take a risk and make a big change if what you had before wasn’t working? If their food hasn’t spelled the end of their company, I’m not sure a new look that a few design snobs don’t like will end it either.

Is there a brand you’d like to see critiqued? Post it down in the comment section below!



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