Honda has put more stock in hydrogen fuel cell vehicles than most major automakers, although so far, those efforts have culminated in just a single vehicle in the US market: the Honda Clarity Fuel Cell, available only in California. What's more, where the Clarity nameplate was originally reserved exclusively for a fuel cell vehicle, the Japanese car manufacturer has spread its bets, tacking the Clarity name onto a plug-in hybrid and a battery-electric, as well.

Moreover, an all-new Toyota Mirai will also expand the breadth of appealing and good looking hydrogen fuel cell vehicles when it launches this year.

But a lot of Honda's hesitance can likely be chalked up to uncertainty with how ready the US market is to accept fuel cell vehicles as a viable alternative, and given how volatile their fuel-of-choice is, that's perhaps understandable. Remember the Hindenburg? A new informational site aimed at dispelling common misconceptions and educating the public on the potential upsides could liberate Honda to lean more fully into fuel cell propulsion.

