Recently, Zero Point Software, developers of Early Access game Interstellar Marines, uploaded a video to promote a community event they call Hell Week. In the said video, they took facecam footage of several big name YouTube Let's Players and added them over the top of footage of their game. With disclaimers both at the beginning, end and in the description of the video that this was a fake, "dream" Let's Play that they were hoping to see for the upcoming (Sunday 23rd of August) event.

However, despite this, several internet users rapidly levied allegations of false advertising. With a number of threads on places such as Reddit (apparently now removed), Imgur and videos on YouTube. Some of which even acknowledged the disclaimer, but persisted in their assertion that this was unethical behaviour. Especially after there was a person banned from commenting in the Interstellar Marines Steam community.