PVV Candidate Geert Wilders | Dean Mouhtaropoulos/Getty Images Geert Wilders, your very own digital pet App allows voters to take care of a political leader ahead of next month’s Dutch election.

If you don't feed Geert Wilders and Mark Rutte for 24 hours, they will die.

Stopping that happening (or not) is the aim of an app launched Sunday by the makers of Dutch TV show "Zondag met Lubach." The app is called "kamergotchi" — a mix of the Japanese digital pet game Tamagotchi and the Tweede Kamer, the lower house of the Dutch parliament — and allows users to take care of a politician ahead of the parliamentary election on March 15.

“Keep the party leader alive as long as possible by feeding him, giving him attention and information. You’ve never had this much political influence,” the app says.

Once the app's been downloaded, users are randomly assigned a leader of one of the 17 biggest parties in the Netherlands. To keep them alive, they need feeding; Fail to do so within 24 hours and they will die, Arjen Lubach, the host of the show, said on Twitter.

By Sunday evening, there were some 100,000 users.

The TV program was also behind the "Netherlands second" video, a parody extolling the country's virtues to U.S. President Donald Trump.