Urban Decay's formulation technology brings you single eyeshadows in the creamiest, amazingly velvety textures and a variety of shades and finishes.Benefits:The secret to the new formula is Urban Decay's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn't fall. And velvety, suede-like smoothness and blendability.This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade is silky, blendable, and stays put.The Token: Packaging has been perfected as well. Inspired by NYC subway tokens, Urban Decay's gorgeous gunmetal compact allows you to pop your shadows out, and pop them into a Build Your Own Palette. (It's easy... no melting, magnets, or breakage.)

Product Reviews

Rated 4.75 out of 5 stars

5833 Reviews

Most Helpful Positive Review

Best. Shadows. Ever.

UD always impresses me with their wide selection of amazing colors! Half baked is my absolute go-to shade. Its a great color if you're running late and what a quick dash of making. i just swipe this with a little black eye liner , and mascara and I'm out the door. it will look like you actually put some time into your look! Another favorite shade is Midnight cowboy. The light shimmery mauvey/pink is beautiful and the silver specks in it really make the shadow different. But be carefully of that glitter, there's a lot of fall out from it. It usually gets all over my face so I wipe it with a makeup remover cloth then put the rest of my face on.

Most Helpful Critical Review

Love the Product, Disappointed About the Selection...

Hands down, 'Mary Jane' is my favorite color of all time. I adore the new formula but my beloved Mary Jane is not an option in the new line selection, nor will it fit into the new 'build your own palate' case. In addition to Mary Jane (a silvery blue), Kiddie Pool (a sparkley light-ish blue), Strip (an awesome silver), and Hotpants (hot pink) are also not options. I haven't found a better silver our there than Strip and I'm not thrilled I cannot include these colors in my build-you-own palate selection. I'm keeping my fingers crossed they add more of the old colors in the newer formula and cases but I'm not holding my breath. On the plus side, a few of my old favorites DID carry over and were remade with the new formula: Grifter, Sin, Last Call, Maui Wowie, Oil Slick and YDK are all available. Out of these updated versions, Sin and Oil Slick are the only new 'versions' I've tried and I'll replace my older shades as I run out. I'm keeping my fingers crossed that the shades are congruent -- online the pictures of a few of them look quite different (like Maui Wowie).

Reviewed by 5833 customers

Doesn't seem to be the same color as in the Naked 2 Pallette

3

Ro from Boardman

I love the UD Naked 2 Color Palette and Tease has long been a favorite of mine. A cool leaning, nude shade. Highly pigmented, smooth application product. However, when comparing this product with the one in the multi-color palette, they don't match. It's enough of a difference that it is noticeable.

The Best

5

The Village Idiot from Chicago, IL

I have been a huge Urban Decay Fan since the late 90's. I love their products, especially there eyeshadows. Ladies, there was a time when unique and funky color eyeshadow was hard to come by. I was introduced to Urban Decay, thanks to Gwen Stefani, who wore their Gash lipstick. Their shadows are legit the best. Perfect mix of pigment, glitter,. My personal favorites are Midnight Cowboy and Roach. The palettes are great too- you really get your money's worth!

Stray dog eyeshadow

5

Bon from CA

Love everything about it.

Love the feel and look!

5

Administrative Gal from Austin, TX

I saw an assistant at eye Dr office who's eyes looked great so I asked her the brand.

My Go To

5

T from Seattle

I've used this as my base eyeshadow for over 10 years now. Great neutral; I am never without it!

Nothing Compares!

5

TIffany from Shippensburg, PA

I am an Officer in my Company and professional attire is required, however I refuse to give up my sparkle. Urban Decay is the only shadow I use, I do have shiny object syndrome and can get caught up in something new, however daily I return to my "Baked". It's a perfect neutral for my day to day and I can pile it on thick and line my under eye with it for a night out. At bedtime, lots of color comes off on my face wipe, so seriously it lasts all day.

Best Eyeshadow Ever

5

Purple Girl from Aurora, CO

I use the Foxy color with Tease as a highlighter. It is a very pretty color and lasts all day with the Urban Decay Original Primer.

Best Eyeshadow Ever

5

Purple Girl from Aurora, CO

I use this with the Urban Decay Original Primer Potion. They both work well together. The Urban Decay eyeshadows are the best on the market. I like the matte ones the best. My two favorites are Tease and Foxy. I wouldn't use any other eyeshadows.

X shade is perfect for a single shadow summer look

5

TJ from San Diego

X is stunning! I used my finger to really sheer her out and it a wet look.

This is the go to shadow for anything

5

Princess from Louisiana

This product is to me, the best color for any occasion. It can be worn by itself or with another color(s).

I have used Urban Decay for years and love it!

5

Gaga from Albany, New York

I love Urban Decay eye shadow and have used it for years.

Very Pigmented

5

Sonya from Missouri

Love it!

My Go To Eye Shadow Color and Brany

5

Shunny's girl from Etta, MS

I have been using this exact color for over 8 years! I always get compliments on it and it matches all my outfits. The eyeshadow goes on smooth and i apply it with my fingertip. I have tried a lot of gold shades and this by far has been the best and doesn't look cheap or too overwhelming. I am naturally fair complected and in the summer have a tan and this eyeshadow flatters my skin all year.

Love

5

Roe from CO

Beautiful color and it stays on all day.

I love this product

5

Ro from Los Angeles , Ca

It goes very smooth and look great

Great base color

5

Tritz from Florida

For me, with fair to medium skin tone this acts as the perfect concealer for your eyelids to start with a good base for your eyeshadow work. However it's a little too neutral if wanting to use it as an eyeshadow color unless you are a medium to darker skin tone.

Love these eye shadows!

5

Shan M from Fort Worth

Urban Decay eyeshadows are the best.

Love this shadow and hope they never get rid of it.

5

KB from East Bay

Love it

Pretty but horrible fallout

2

Mama T from Birmingham, AL

I wanted to love this eye shadow!! The color is exactly what I wanted! Unfortunately the fallout is horrible. By the end of the evening my entire face was covered in the glitter/sparkle of the eyeshadow. Tried it 3 different times. And yes - I used primer before applying. Will have to return.

This is most favorite eyeshadow I own

5

Kayybabyy from Tennessee

This color is hands down my favorite, this is my "second purchase". This was my birthday gift once form Ulta a few years ago and I fell in love. I've almost finished that one and just purchased my second. This color is so simple but so shiny and I love pieces of glitter In it also. It's a perfect color for daily use for a more soft glam look. 💕

Midnight Rodeo = Very glittery!

3

Sharky227 from Tampa FL

I missed the fact that the description said there was silver glitter in Midnight Rodeo. I saw "shimmer" and must have stopped reading. Anyway...upon my first (and last) application with an eye shadow brush, I had so much glitter on my face I could be mistaken for a member of the Cullen family in the sunlight. Aside from the glitter, it is wearing rather well, and without a primer as a base. If you are looking for a glittery shadow, I recommend. If you're like me and prefer shimmer but not glitter, I do not recommend. My bad for not reading the full description. :(

Super product. A little too glitzy for an older woman.

4

Bubbe from North Carolina

Good coverage but a little too sparkly for every day use.

So-So

3

Micki3 from Sacramento CA

The eyeshadows I was wearing left flakes as the day went on, I asked aN associate for one that would not do that and stay on, she did her best I DON'T blame her! Anyway, she suggested this, and the dark color is what I wanted. It doesn't go on as dark as the shadow looks. It's difficult for me to get a line going in the eyelid crease like I like, it spreads, not bad thing in some ways. It did not flake, but it wore off too. I did use a primer once and not the second time. Same result. I still have time to return, might do that!

my favorite eyeshadow!

5

rayna from Pennsylvania

I love Urban Decay eyeshadow palettes as well as the singles! I've been so loyal to specific eyeshadow shades for yearrsssss. Sin, Snatch, Smog, Baked are some of my absolute favorites! Eyeshadow applies easy with a brush or your finger, lasts forever with or without eye primer.

Beautiful; my go to!

5

MamaLove214 from New Jersey

I buy this product over and over. It is my go to lid color. It's so pretty, the texture is great, it doesn't cake or get creasy, even when working out in humidity. Love it!