Apple Search Ads Benchmarks Report 2020 is based on major App Store metrics from SearchAdsHQ for 16 most popular categories and 59 countries and regions.

We’ve analyzed 37.3M app installs, 983.3M impressions and over 1.3M keywords to deliver average metrics for performance and cost:

Tap-through Rate (TTR);

Conversion Rate (CVR);

Cost per Tap (CPT);

Cost per Acquisition (CPA).

In addition to the benchmarks, the report includes Apple Search Ads cost seasonality trends for CPT and CPA, as well as a handy online Interactive Dashboard with the metrics described in the report.