The email then goes on to tell that the bio – as the about section is referred to in Twitter parlance – “should clearly mention the affiliation of the journalist”. It further adds that “it could also mention some other things like his interests”. Here comes the interesting bit: the mail insists that the bio “MUST clearly say: Views expressed are personal”. Wait, what? Isn’t this an official account and not a personal account? In fact, isn’t that the basic premise of the exercise? After all, the original contract that laid out these guidelines clearly mentions that journalists would have to share the password to the official account with the company and that the company would have the right to post on the journalist’s behalf. Moreover, the mail categorically mentions that the account should be linked to the official email address.