Hello. I badgered John Bacon for an advance copy of his new book BRANDON'S LASTING LESSONS , and John said to me "that is not the title of the book," and I said back to him "yes it is," to which he said "no it is not," and so forth and so on.

Several hours later he agreed to provide me one if I would, just once, say that the book's title is in fact "Endzone: The Rise, Fall, and Return of Michigan Football ." The previous sentence has discharged that obligation.

Anyway, I tore through BRANDON'S LASTING LESSONS in a couple days. Bacon asked me what he should cut, and I said nothing, and then he said seriously, and I told him to restore various things that had already been cut. I am extremely unhelpful.

I asked Bacon if we could run an excerpt. He said yes, but we had to wait for the people who pay money to have their window of exclusivity. I said well what else can we run, then, and we settled on a Gimmicky Top Five list of book revelations. This is that list. Bacon's got the text between the dashes.

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1. Dave Brandon was highly controversial as an AD candidate.

Michigan had the luxury of choosing among three candidates who were experienced, successful Division I athletic directors with deep ties to Michigan. But President Coleman asked the committee to interview a fourth, less conventional candidate: Dave Brandon.

Because Coleman made it clear she wanted Brandon to be the next AD, one Regent asked why she didn’t just appoint him, but she insisted on having a search committee. The committee had trouble deciding who the most qualified candidate was, but not the least: Dave Brandon. More than one member of the search committee told more than one Regent that Brandon was the least impressive candidate on the list. Despite pushing back several times, the committee members finally acquiesced to Coleman’s wishes and picked Dave Brandon.

2. The 2011 pursuit of Jim Harbaugh was half-hearted at best.

Among insiders, it’s debated even now if Brandon really wanted Harbaugh to become Michigan’s next head coach in 2011. “I do believe Dave wanted Harbaugh,” one member of Brandon’s leadership team told me, “but he wanted Jim on his terms.”

Brandon waited six weeks after the Ohio State game to fire Rich Rodriguez, even though it would have benefitted almost everyone to make the decision sooner; he rarely contacted Harbaugh, and declined to visit Harbaugh in person—sending not Michigan’s highly paid search consultant Jed Hughes, either, but Hughes’s subordinate, a young man named Philip Murphy.

After Harbaugh signed with the 49ers, his friend Todd Anson asked Harbaugh if he really had been interested in the Michigan job. Harbaugh paused, then replied, “ I just wasn’t feelin’ the love.”

Hackett and others would take the opposite approach in 2014, to bring Michigan’s prodigal son home.

3. Will Hagerup and various other student athletes will vouch for Brandon forever.

Endzone starts following punter Will Hagerup from his official visit, when he decided minutes before driving back to Wisconsin to go back to Schembechler Hall and commit to Michigan. “I wanted to be there so badly, that I knew I was never going to leave.” He proved it by refusing to transfer even after three violations of the team’s drug test, which entailed working a brutal summer job in a steel mill to help pay for a semester of school himself. He straightened himself out, and persuaded Brandon to give him a fourth chance.

At the 2014 Bust, he told the audience, “I want to thank Dave Brandon, a guy who has my lifelong respect and allegiance. He stuck his neck out for me multiple times and believed in me.”

A majority of the football players and other student athletes supported Brandon, too, right to the end, not to mention top coaches like Red Berenson, Carol Hutchins and Bev Plocki.

4. The student government leadership drove circles around Hunter Lochmann.

One day after they won the election in 2013, student government leaders Michael Proppe and Bobby Dishell started taking on the department’s General Admission seating policy for students. They put their education in statistics and public policy to good use, while pulling endless all-nighters, to prove empirically that General Admission was not only deeply unpopular, it didn’t achieve Brandon’s stated goals of getting students to the games, and on time. In fact, their surveys and analysis were more thorough and incisive than anyone else’s – including the department’s – and they handled themselves with more professional aplomb than most of the department officials in this story.

“Look, I don’t know how to say this without sounding like a jerk,” Proppe told me, “but Hunter [Lochmann] and his group were not as sophisticated as we were about analyzing data. When I looked at this data for ten minutes on an Excel spreadsheet, I could figure out what the data really meant.”

During two dramatic public meetings, the idealistic duo convinced the faculty and Regents their conclusions had far more merit than the department’s, which cost Brandon crucial support.

5. Brandon sowed the seeds of his own destruction from day one.

Over his four-year tenure, Brandon removed the safeguards protecting Michigan from a public relations disaster, one by one—usually by letting experience staffers go, from equipment managers to sports information directors—until Michigan was finally exposed during the 2014 Minnesota game. ENDZONE explains what really happened before, during and after the hit on Shane Morris – including a marathon meeting that stretched from 8 a.m. Monday to 1 a.m. Tuesday. The outcome created a national embarrassment – one that was far more a PR problem than a medical one.

About twelve hours into the meeting, they called in former sports information director Dave Ablauf to the room. “I will not forget his answer,” one person in the meeting told me. “ ‘At this point, it doesn’t matter. You guys put a coach out there at noon, and you told him to keep telling them you were going to have a statement from Michigan officials as soon as he was done. That was seven hours ago.

“’We’re going to get roasted on this. But given all that, you might as well tell the truth. Not that it will help much.’”

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Bacon says that "[BRANDON'S LASTING LESSONS ] tells the story of how the University of Michigan’s fundamental values were tested during the Brandon Era, and how the students, lettermen, alumni and campus leaders started a grass-roots effort to restore them – and succeeded, against long odds." That's true. After 300 pages of facepalm the last bits of the book are actually quite inspiring, as the Michigan community comes together and vows not to screw it up this time.

BONUS: Bacon has events coming up:

August 29th, Chicago, 12 PM: Bacon talks Endzone and takes questions at the Diag Bar & Grill. Following Bacon's appearance a panel of lettermen will do a Q&A.

September 1st, Ann Arbor, 7 PM: Bacon has as presentation and Q&A at Rackham auditorium on Michigan's campus.

He's also got a half-dozen dates set up through the fall around the midwest. Someone's let him into a cathedral for one of them.

I'll be at the Rackham one as a spectator. Say hi.

[EDIT: The lettermen panel is taking place on August 27th at Rockit Bar in Chicago. The book event at the Diag Bar & Grill is set for August 29th.]