Gun company Beretta is tone deaf when it comes to calls for restrictions on powerful guns sold in the United States. It must be the chance to make money.

Beretta's website carried an announcement that the ARX100 is "shipping now." Beretta markets the rifle as "Italian Design -- American Built." Regardless of its origins, the gun is unusually powerful.

Beretta marketers announced:

The ARX100 was engineered with one purpose in mind: to be today's best tactical semiauto rifle. It takes the concept of a modular rifle to futuristic levels, while maintaining an absolutely simple operation that make it ultra-reliable. With ambidextrous controls, easily-replaceable barrel and virtually endless possibilities for customization and accessorization, the ARX100 is adaptable to any firing scenario and is perfect for today's most demanding tactical shooter.

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In common usage, "tactical shooter" is one of the descriptions of video game features.

The rifle is remarkably sturdy, according the Beretta:

The ARX100 features a constant contact/short-stroke gas piston system that makes it feed and fire under the most unforgiving conditions. The lightweight technopolymer receiver allows for reliable operation with virtually no lubricants. To make maintenance easy and trouble-free, this rifle has no pins and can be completely disassembled in a matter of seconds with no tools at all.

And maybe most important of all, the ARX100 is reasonably priced at $1,950, which does not include bullets.

For the real gun lover, the ARX100 is available at hundreds of locations, as this helpful search tool at the Beretta website shows.

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