Eminem released his new single titled “Walk on Water” featuring Beyoncé on Friday at noon EST ahead of his next album, Revival.

This is the first collaboration between Em and Bey.

“Walk on Water” was first announced Thursday night through Paul Rosenberg’s Instagram page. Rosenberg is the co-founder of Shady Records, Eminem’s record label.

The campaign for Revival has taken the form of fake drug advertisements. There is even a fake website up for the “REVIVAL” drug, stating that it’s the best cure for Atrox Rithimus.

The website also features Eminem’s characteristic lewd humor, reading, “REVIVAL is a non-injectable medication given through the ear canal, and is not intended for anal use.”

While no release date has been confirmed, Revival is expected to come out in November.