Imagine going to a mobile phone store. Store signage is confusing and it’s hard to find the device on the shelf. When you finally find the device, only the floor model is available and you cannot add it to your shopping cart.

You are looking for a store representative, but when you ask for help, they will not answer your question. Then suddenly a gnome popped up, giving you discounted holiday vouchers and various offers.

No, this is not a dream; this is shopping online.

For many users, this is all about navigating and using outdated websites. Despite the brand’s digital identity, websites have become increasingly difficult to navigate across devices.

Responsive website: yesterday’s answer to tomorrow’s challenge

Responsive sites provide a better digital experience to users who use mobile devices to access pages in their browsers. However, it continues to consume more time by website developers for designing and building. Also, responsive sites are unable to provide a consistent experience across all web browsers and devices.

Although responsive websites can prioritize mobile launch capabilities and adapt to the size of the screen or browser, they do not take full advantage of device capabilities.

Provide superior, simple and consistent service through PWAs

Progressive Web Applications (PWAs) have emerged as an innovative approach that creates a web property that can take full advantage of all types of modern devices and browsers.

PWA software leverages the best mobile applications, websites, and responsive sites to provide today’s flexible user experience and functionality. In other words, PWA simplifies design, development, and even project management by helping organizations build and maintain an application that fully realizes and communicates the brand’s vision.

Response site vs. PWAs

Innovative companies are turning to progressive web applications to meet the growing expectations of today’s mature users while reducing development and maintenance costs. This is not surprising when considering the comparison of websites and PWAs in terms of speed, functionality, ease of use, and adaptability.

Speed: Websites often include various tracking scripts and rely on real-time data transmission to provide visitors with “on-demand” information. This can lead to incomplete or slow page loads, testing user patience and causing unnecessary frustration.

PWA can cache more data and provide a faster experience with fewer data. Their ability to work offline also maintains availability in low- or no-connection areas. As speed increases, PWAs can also support higher search engine rankings.

Functionality and ease of use: Although websites are optimized for search engines, they cannot take advantage of more advanced mobile device features. Building a website responsible for the variability of features across all devices and browsers is a huge promise.

PWA leverages unique mobile features, including instant access to the home screen in a stable, secure environment, app store availability, and geo-location criteria. Similarly, PWA provides push notifications and is able to deliver content offline.

Adaptability: Responsive sites only mean that one site (rather than desktop and laptop sites) needs to be updated, but they require more resources to optimize equipment, develop, maintain and meet user expectations. With the continuous emergence of new and connected devices, responsive websites have become increasingly difficult to adapt to new formats and features.

You can write PWAs using HTML, CSS, and JavaScript while providing mobile application functionality. With PWA, businesses can develop and maintain a single code base to create similar application experiences for websites and mobile devices across all devices and browsers. This reduces the time and cost involved in distributing improvements to digital products and reduces ongoing maintenance costs. PWAs can also adopt technological advancements faster.

Although responsive websites have narrowed the gap between desktop and mobile experiences, PWA is the future of digital experiences, which can be performed smoothly between devices. PWA allows organizations to create a web resource that provides the superior user experience, and these digital experiences can be set to adapt to the evolution of business and user needs.

ScaleTech: We are a team of technocrats, technopreneur, pragmatic and visionary change-makers with a strong engineering & product background. Our founding team has 10+ years of experience working across the world for highly scalable products.

We proactively engage with customers to Define, Develop, Deliver & Support their projects with time-bound delivery and cost-efficient solutions.