G.O.O.D. Music artist Big Sean has set his sights on the world of fashion. In a recent press release, it was revealed that he has officially launched a new fashion and lifestyle brand Aura Gold. Sean will debut Aura Gold‘s new “Finally Famous” line at ProjectMVMNT convention in Las Vegas later this week.

“Launching my own label is a dream come true for me. Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time.”

The “Finally Famous” line will feature select designs of t-shirts, hats, pants, sweatshirts and jackets. This, however is not the first time Big Sean has shown interest in the fashion industry. Last year, he collaborated with Adidas on a pair of custom Pro Model sneakers in honor of his upcoming sophomore release Hall of Fame: Memoirs of a Detroit Player.

Check out some pictures of the collection below courtesy of Vibe.