In addition to the return of the iTunes Festival channel for Apple TV today ahead of September's concert series in London, Apple has also added a new Showtime Anytime channel to its set-top box.



The Apple TV channel is a companion to the Showtime premium cable network and offers limited free content to all users. Most content, which includes live and on-demand shows and events, is limited to customers who subscribe to the network through a participating cable provider.



Update 8:52 AM: As noted by Mac1 [Google Translate], Norwegian public television network NRK has also launched on Apple TV in that country.

Update 9:50 AM: Swedish public broadcaster SVT has also announced [Google Translate] the launch of its SVT Play channel for Apple TV.