This email has also been verified by Google DKIM 2048-bit RSA key

Re: Two follow up items

From:robbymook@gmail.com To: hrod17@clintonemail.com CC: john.podesta@gmail.com, cheryl.mills@gmail.com, daplouffe@icloud.com Date: 2014-10-14 18:32 Subject: Re: Two follow up items

And to be clear, I mean Marissa Astor from my team...she can coordinate times that work for me, David and John. Cheryl, I will loop back with you to match up with you and the Secretary's schedule. Thank you all! On Tue, Oct 14, 2014 at 4:27 PM, Robert Mook <robbymook@gmail.com> wrote: > Madam Secretary, > Happy to do a call. > Team, I will have Marissa follow work on finding a common time for us all. > Looking forward to it! > Robby > > > On Tue, Oct 14, 2014 at 4:22 PM, H <hrod17@clintonemail.com> wrote: > >> Robby, >> >> Thanks for the follow up. Could we do a call Wed or Thursday to discuss. >> Happy to include anyone who can participate. H >> >> *From*: Robert Mook [mailto:robbymook@gmail.com] >> *Sent*: Monday, October 13, 2014 03:45 PM >> *To*: H >> *Cc*: John Podesta <john.podesta@gmail.com>; Cheryl Mills < >> cheryl.mills@gmail.com>; David Plouffe <daplouffe@icloud.com> >> *Subject*: Two follow up items >> >> >> Madam Secretary, >> >> >> >> I hope all is well and congratulations on a fantastic event in >> Pennsylvania. I was on the phone with the Wolff team for some DGA work and >> they couldn't have been more pleased. Obviously the press was fantastic as >> well! >> >> >> >> Two things I wanted to relay: >> >> >> >> First, I hope the most recent binder was helpful. I know there were A >> LOT of big and small issues in there, including an ambitious schedule for >> interviews. Understanding that everyone has incredibly busy schedules >> before Election Day, I think it makes sense to push the interview timeline >> later and spend as much time as we need in November to align on the needs >> and structure of the campaign architecture and a hiring process that meets >> those needs, as well as other key operational pieces like media and >> technology. Hiring should not be rushed, so if giving you and everyone >> else the time to discuss, reflect and and agree on a process that meets >> your needs slows things by a week or two, that’s perfectly fine, assuming >> you’re comfortable with it. >> >> >> >> Let me know if you agree (or want to try something different) and I can >> work with Cheryl to ensure we have time on the schedule in November. >> >> >> >> Second, I also understand that you wanted to learn more about what's >> happening on technology and the website, so below is a quick snapshot of >> the state of play. I've also attached the memo that was in the most recent >> binder. Feel free to call if you want to discuss this in more detail, or >> we can set up a conference call to discuss as a group. This is an >> important aspect of planning, so by all means I want your flag on any >> issues or questions. >> >> >> >> *The big picture: * >> >> We are laying the groundwork for a website that can go up if and when you >> decide to announce an exploratory committee. The purpose of this site is >> to allow visitors to donate, sign up, and invite other people to the site >> via social media (this would be the "new" feature). All the features of >> this site will be fully tested and backed up. A significantly >> expanded--and very different looking--website will go up if/when you >> officially launch your campaign, with many more features, some of them >> new. This is all outlined in the attached memo. >> >> >> >> *Eric Schmidt's company "Groundwork"* >> >> Eric has a small staff of about ten people in Brooklyn working on two key >> tools for the web page, which are listed below. Both tools would be great >> to have in the exploratory site and would help the site work better in the >> future; however, we are prepared to move forward without them and have >> tested backup alternatives from the Obama campaign that are ready to use at >> any time. >> >> >> >> I deliberately told Eric's team that we would need any tools he might >> create by mid-November so there is plenty of time to test them should you >> decide to use them. As of this week, they still say they will meet that >> deadline, but I remain cautious/skeptical until the tools are complete and >> tested. >> >> >> >> These tools are: >> >> >> >> *1. Sign up function*: this tool will allow a committee to more >> dynamically optimize sign up pages in the future. For example, it would >> permit a committee to find out if sign up page A generates more sign ups >> than page B. >> >> >> >> *2. "Quick donate"*: this is the tool that would allow a committee to >> save someone's credit card information so that any future donations can be >> made in one click. This is obviously a huge revenue booster. >> >> >> >> Contrary to what Eric sometimes implies in his conversations with others, >> his team is NOT building a complete website. Speaking candidly, it's >> fantastic that Eric has devoted resources to creating these new tools, but >> we are not relying on him to have these tools available; we would consider >> anything his team delivers as "gravy". This is by no means meant to >> disparage his team’s work, but rather to help you understand where they fit >> into the big picture. >> >> >> >> Eric’s team may continue to build new tools well into next year and/or >> the campaign may choose to hire some of his staff, but this is not integral >> to what your tech strategy should be. >> >> >> >> *The website team* >> >> The team building the website itself is led by Dan Ryan, the website >> developer for President Obama's 2012 campaign, and Teddy Goff, President >> Obama's Digital Director. We are operating under the precautionary >> assumption that legally we cannot begin designing the visual part of the >> site until 4-5 weeks before you decide to announce an exploratory >> committee, since they are candidate specific and would require contracting >> with designers (there's also a risk of leaks). So, the back end >> architecture is being built (and can be used by any candidate should you >> not run), but what you can see on a screen and interact with will not be >> developed until a month before your exploratory is officially constituted. >> >> >> >> The features for the site will be a mix of off-the-shelf tools from major >> web companies, as well as tested tools used by the Obama campaign. >> >> >> >> *Leadership* >> >> >> >> One of the reasons I think the CTO should be slated early in the hiring >> schedule is that she or he should act as a guide on the technology strategy >> as a whole, working with you and the campaign leadership from the start to >> develop a true vision for the role tech will play and actual projects the >> campaign should invest in. It's important that the campaign not simply >> hire engineers and invest in technology for its own sake, but rather work >> with technological experts to identify specific ways that technology can >> make the campaign more efficient and then develop a plan and timeline to >> build solutions. For example, we know right now that developing the tools >> that will make volunteer offices “paperless” will save thousands of hours >> of data entry and administrative work. We also know that developing new >> technologies to target emails more effectively will yield millions more >> dollars. The question is whether these solutions can practically be >> built and whether they can be built in time to be useful. The CTO can >> be a vital early partner in answering these sorts of questions. >> >> >> >> Technical experts like Eric will come to a campaign with different and >> valuable points of view and a campaign should routinely consult them via >> some sort of tech “working group”. A CTO firmly grounded in the >> realities of the campaign and the end-user’s experience will be able to >> synthesize this input and guide a campaign’s ultimate vision. I would >> suggest that we discuss how to make the process of hiring the CTO as >> enriching as possible for all of us, from who we consult for prospects to >> perhaps asking the final candidates to present their ideas so you can see >> different perspectives. Regardless, I think this person should be seen as >> an early hire to bring some concrete thinking to the myriad of >> technological possibilities. >> >> >> >> Thinking through the process of hiring this person and who else you want >> to consult should be a priority action item after the election. >> >> >> >> I hope all of this is helpful and don't hesitate to call with questions. >> >> >> >> Best, >> >> >> >> Robby >> > >