BLACKPINK continues to set new records with their new release “Kill This Love”!

As of approximately 7:45 p.m. KST, the music video for “Kill This Love” has surpassed 40 million views on YouTube. As the music video was released at midnight on April 5, this means BLACKPINK has achieved the feat in just 19 hours and 45 minutes!

This means that BLACKPINK has set a new record for the fastest K-pop girl group music video to reach the milestone. The previous record was set by BLACKPINK’s previous release “DDU-DU DDU-DU,” which reached 40 million views in one day and three hours. The overall record for fastest K-pop music video to reach the milestone is held by BTS’s “IDOL” at 16 hours and 9 minutes.

Congratulations to BLACKPINK on the amazing feat!