Facebook has taken down a parody of a Western Union ad posted on a Bitcoin news Facebook page, which was immediately re-published on reddit.

On Monday, the money transfer company filed a Digital Millennium Copyright Act (DMCA) claim with Facebook, alleging trademark infringement of its image. The claim was filed by Erin Schol, who is listed on LinkedIn as an assistant legal analyst for Western Union. However, the DMCA, as the name implies, only covers copyrighted material and not trademarks.

Kristin Kelly, a Western Union spokeswoman, told Ars in an e-mailed statement: "Western Union takes all brand matters seriously, and we take steps that we believe are necessary to protect our intellectual property interests." She declined to respond to specific questions.

The man who originally posted the image to Facebook (and then later to reddit), Dave Aiello, filed a counter notification with Facebook on Tuesday in an attempt to have the image restored.

Aiello provided Ars with a copy of the takedown notification e-mail that Facebook sent him.

A Facebook Community Operations representative named Laurel also told Aiello by e-mail (which he shared with Ars) that the company would restore the image within 10 and 14 business days “unless we receive notice that the complainant has filed an action seeking a federal court order to restrain you from engaging in infringing activity on Facebook related to the material in question.”

A search of the Chilling Effects database did not turn up any similar DMCA claims against this Bitcoin spoofed ad. It’s not clear where exactly the image originated from, but Aiello, a web designer working on a Bitcoin startup called Token, told Ars that he did not create it.

“I actually did repost it elsewhere on the [Facebook] page, but then I took it back down—I decided to not kick the hornet's nest,” Aiello said.