A giant video advertisement running in New York City's Times Square this week features powerful pro-life messages that Students for Life of America hope will grab New Yorkers' — including Democratic Gov. Andrew Cuomo's — attention.

"The extremism of New York's new abortion law is a wake-up call to pro-life Americans to get active," SFLA President Kristan Hawkins said in a news release. "The Pro-Life Generation has arrived to vote out abortion."



The ad, which started its three-day run Wednesday, coincided with the group's annual gala, "Called to Bring Light to the Darkness," along with peaceful protests in Times Square.

What's the story?



The pro-life student organization is speaking out against the state's recently passed Reproductive Health Act, which allows a woman to abort her baby up to the point of birth.

"Late term abortion and infanticide for babies born during abortions are barbaric and represent the human rights issue of our day," Hawkins said. "The Pro-life Generation will not forget the least of these among us, mothers and their pre-born infants, who deserve our help and support."

Three women are featured holding pro-life messages in the 15-second video displayed on a 50-foot-tall screen. It runs about every three minutes in rotation with other ads.

"I reject abortion extremism," one sign reads, along with statistics that show only 7 percent of millennials support New York's new abortion laws.

"I don't trust Planned Parenthood," another sign reads. "Today, Planned Parenthood will end the lives of 910 human beings."

And, "I am the Pro-Life generation," reads the third sign. "The pro-life generation has arrived to vote out abortion extremism."

Tens of thousands of visitors in Times Square are expected to see the video which will be played at least 720 times during its run.



Students for Life demonstrators stood along the sidewalk on Thursday holding 910 pink crosses. The crosses that were linked together symbolized the number of babies killed through abortion each day by Planned Parenthood.

"When I asked our supporters if they wanted to send a pro-life message in Times Square, the answer was a resounding YES," Hawkins said.

The group's demonstration was part of its Planned Parenthood Truth Tour across 130 college campuses. The organization hopes to bring attention to the "abysmal standard of care that women endure in New York as a result of the Reproductive Health Act," according to the release.



What else?



SFLA said it had to fight to have its message featured in Times Square.

"We had to fight to have our message heard as twice companies pulled the plug on our custom-made ad after intensive negotiations," Hawkins said. "But we don't give up on college campuses, even when facing threats of violence, and we didn't give up on sending a message to the vast majority of New Yorkers who reject infanticide and are horrified by the abortion extremism recently legalized in New York."