That’s why JAM, which recently merged with and became DIY.org, adopted community guidelines that focus on kindness, friendship, and respect, in addition to being “an awesome digital citizen” and keeping personal (yours and other users’) information safe. Users are instructed to never give out any personal information that could identify them in real life. That includes their address, links to social media accounts, and full name. They’re also told to avoid asking other DIY’ers for their personal information, and to always get permission before posting personal details about someone else. One of the site’s guidelines is a sentiment other platforms don’t make explicitly clear: “When in doubt, report.”

These guidelines aren’t relegated to the fine print, either. When someone becomes a member, DIY.org asks them to record a video of themselves reciting a playful pledge to live up to the rules: “I promise to be AWESOME at all times. To be fearless to try and fearless to fail. To never put myself or others down. To spend more time under the sun than staring at my screen. To keep my family’s top secret spaghetti recipe secret. To help make this special place better than I found it.”

The platform only publishes courses and videos created by vetted experts. DIY.org’s community of fellow users cheer each other on. There is no way for kids to complete a course, challenge, or project, like drawing bootcamp, taking a landscape photo, or making fluffy slime using tools within the platform; all of that work must be done in real life, off the app and site.

“[Parents] are satisfied because they see that hour when their kids use our app on a screen, it activates them to get off the screen,” says Klein. “That’s what we’re designing for.”

That has sometimes been a hard sell for investors who measure success by time spent, says Klein. Currently, DIY.org is available through a monthly or annual subscription for the equivalent of $15 to $25 per month, depending on which plan you choose. Klein knows the cost of DIY.org presents a significant barrier that a free service like YouTube does not, but he looks for corporate partnerships that provide complimentary memberships and courses to users, like this one with the Cartoon Network. For now, paying for a subscription is surely a deal-breaker for countless families, but the DIY.org experience is a radical contrast from watching instructional videos on YouTube.

“Our ambition is to help any kid anywhere, learn any skill,” says Klein. “We want to create a space where kids aren’t afraid to try.”