TV Broadcast

*All rates are for one spot only and include session fee and usage fee for the time period specified for spots from :15 - :90. The rate is negotiable for multiple spots. Renewal option is existing rate PLUS 10%-20% of original rate.

Local Markets (One City or State, NO Major Markets) Rate Range Notes

3 Months $400-$500 Usage is limited to the time period and market specified (ex: Las Vegas, Cincinnati, San Antonio, Kansas). Does not apply to major markets (example: New York, Los Angeles, Chicago). For major market rates, see Regional and National sections. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.

6 Months $800 - $1,000

1 Year $1,200 - $1,500

Regional Markets (2-3 States, International only, or 1 Major Market) Rate Range Notes

3 Months $500 - $650 Usage is limited to the time period and market specified. Rates for a single Major Market (New York, Los Angeles, Chicago) may be quoted like a regional market because of their large size. Rates may vary depending on size of specific Major Market. Consulting an agent is recommended to ensure proper rate. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.

6 Months $1,000-$1,300

1 Year $1,500-$1,800

National (4+ States, No Major Markets, or Cable Only) Rate Range Notes

3 Months $750 - $1,250 Usage is limited to the time period specified. TV Broadcast usage only. Does not include any major market (example: New York, Los Angeles, Chicago). Does not include Internet/Web, or Social Media usage.

6 Months $1,500 - $2,200

1 Year $2,500 - $2,800

National (4+ States With Up To All Major Markets) Rate Range Notes

3 Months $1,250 - $1,400 Usage is limited to the time period specified. Major markets may be included. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.

6 Months $2,500 - $2,800

1 Year $3,200 - $3,500

TV Tag Local (1 State) Rate Range Notes

3 Months $150 - $200 No major markets included (ex: New York, Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

6 Months $300 - $400

1 Year $400 - $500

TV Tag Regional (2-3 States, or International Only, or 1 Major Market) Rate Range Notes

3 Months $200 - $250 No major markets included (ex: New York, Los Angeles, Chicago).Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

6 Months $400 - $500

1 Year $500 - $600

TV Tag National (4+ States, NO Major Markets) Rate Range Notes

3 Months $250 - $300 No major markets included (ex: New York, Los Angeles, Chicago).Major markets may be included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

6 Months $500 - $600 No major markets included (ex: Los Angeles, Chicago).Major markets may be included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

1 Year $650 - $750 No major markets included (ex: Los Angeles, Chicago).Major markets may be included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

TV Tag National (4+ States, WITH Major Markets) Rate Range Notes

3 Months $300 - $350 Major markets may be included (ex: New York, Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

6 Months $600 - $700

1 Year $800 - $900

In-Show / Documentary Narration Rate Range Notes

30 Min Program $500 - $1,000 In-Show & Documentary Narration consist of Non-Dramatic Reality Based TV programming including Docu-Series. $500-$1,000 is average for a 30 minute show ($500-700 is common for DIY, HGTV, and TLC). Quote at the lower range for less dense shows, and upper range for wall to wall narration. For cable, if there are 6-7 minutes for commercial, that leaves 24 minutes of programming. Of 24 minutes, if the narrator is voicing 4-5 minutes, that is considered less dense. History and Weather channel tend to run the same programs longer (possibly many, many years), so take that into consideration when quoting. Full buyout and base rate is for cable. Add an additional 20-25% bump for each additional usage source, such as steaming usage, or if it will be played in another International market.

1 Hour Program $1,500 - $3,000 In-Show & Documentary Narration consist of Non-Dramatic Reality Based TV programming including Docu-Series. Correct range for a medium to vocally dense program. $2,500-$3,000 is a fair rate for denser programs where the narrator is speaking the whole time. Documentaries that are nature oriented tend to be denser reads. $1,500 might be a quote for a less dense read. A good example of this is when a narrator is interspersed with experts talking on camera, re-creations of crime scenes, etc - the fewer people on camera means more narration will be needed. Examples include Oxygen, Smithsonian, National Geographic. History and Weather channel tend to run the same programs longer (possibly many, many years), so take that into consideration when quoting. Full buyout and base rate is for cable. Add an additional 20-25% bump for each additional usage source, such as steaming usage, or if it will be played in another International market.

About The Industry

Generally considered non jurisdictional work. Deficit funded. It usually takes 2-3 years before there is any profit seen by the client. It is very costly to produce a documentary and most of them are independent. Rates really vary depending on the channel and source. Rates are usually a full buyout with cable being the base rate. Talent and agents should charge an additional 20-25% bump per additional usage source, such as streaming or use in another International market.

Conflicts & Negotiation Tactics

If you are going to be the main voice on a series, it will potentially knock you out of the running for voicing the same type of documentaries due to it’s a similar tone. Most clients don’t want it to have the same tone as a competing series or channel. Higher rate is common for regular series work that can limit other booking options.

Source Connect vs You Recording at Home & Sending Files

Add $250 to your quote if talent is recording at home, labeling, organizing and sending files. No add on for Source Connect or outside studio sessions.

Infomercials / Direct Response TV (DRTV) Rate Range Notes

National - 1 Year $1500 for up to 2 hour session. Pickups during 1 year term are at $475 for up to 2 hour session. Infomercials & DRTV are programs that direct you to call or visit a website to purchase. Informercials are generally 30-min programs. DRTV is shorter commercial advertisements. Rates are per script and are for short form :30 or :60 spots or long form infomercials. Includes cuts/versions and up to 10 phone numbers. Additional phone numbers are $42 per.

North America (US & Canada) - 1 Year $2325 for up to 2 hour session. Pickups during 1 year term are at $475 for up to 2 hour session. Infomercials & DRTV are programs that direct you to call or visit a website to purchase. Informercials are generally 30-min programs. DRTV is shorter commercial advertisements. Rates are per script and are for short form :30 or :60 spots or long form infomercials. Includes cuts/versions and up to 10 phone numbers. Additional phone numbers are $42 per.

MNEMONICS (Example: Got Milk? Yahoo!!!, Let’s Go Places) Rate Range Notes

Average Rate $1,000 - $50,000 Mnemonic rates vary widely depending on brand and usage. Please seek help from a talent agent, union representative, or rate expert when negotiating.

Point of Sale (Gas Stations & Grocery Stores) Rate Range Notes

Usage is based on TV Broadcast Use "TV Broadcast" Rates Above Grocery stores, gas stations, and retail stores where a video promoting a specific product is being shown. Does not refer to voice over for automated check outs.

TV Commercial VO - Web Usage Add-On Rate Range Notes

Based on Type of Usage. See "Web Usage" Rates Section Below for Rates and Usage Terms

PSA's Rate Range Notes