Gillette’s latest ad shows a dad teaching his transgender son how to shave.

“Whenever, wherever, however it happens – your first shave is special,” Gillette said in the caption to the video posted to their official Facebook page.

“Growing up I was always trying to figure out what kind of man I wanted to become and I’m still trying to figure out what kind of man I want to become,” Samson Brown said. “I always knew I was different — I didn’t know that there was a term for the type of person that I was.”

The father is seen encouraging his transgender son to be confident while shaving,

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“I’m at the point in my manhood where I’m actually happy. It’s not just myself transitioning, it’s everybody around me transitioning,” Samson Brown added.

WATCH:

In January Gillette decided to run razor ads trashing men and “toxic” masculinity in their new ad campaign.

Get woke and go broke — Gillette saw sales slump after its sexist lecturing #MeToo razor ad.

Gillette. The best a man can get.