Paul Vile, aka Jelloman, is the subject of the new documentary, Jelloman, if u will. A fixture in the Philadelphia music scene and a longtime caller on “The Best Show With Tom Scharpling,” Jelloman is also the brother of Kurt Vile. He is best known for doling out Jell-O shots to touring bands and concertgoers: He’s also designed elaborate Jell-O shot murals and T-shirts. The film was directed by Pitchfork contributor Colin Kerrigan.

Head over to Kickstarter to learn more about Jelloman, if u will. Below, check out the trailer, which features appearances from Kurt Vile, the War on Drugs’ Adam Granduciel, Angel Olsen, and more.