Diamond recently showed off their stats to retailers for Free Comic Book Day which took place at the beginning of the month. And all the numbers were up. $4 million in free publicity (up 35%), 1.4 million in attendance, 5.6 million comics given away (up 20%) in 2,340 different locations during Free Comic Book Day.

But what did the retailers think? According to surveys of participants, 76% of retailers rated their event as "Extremely Successful", 46% had 500 customers or more, while 21% has a 1000 people visit.

67% said that sales receipts for Free Comic Book Day was their best sales day of the year.



And 71% of retailers surveyed said that they think FCBD brings their store new "regular" customers.

Here are the survey stats in handy pie chart form…