It appears that Patek Philippe is now the watch to own in the rap world. Over the years, it's been all about Rolexes, Franck Muellers, Hublots, Richard Milles, and now the watch brand du jour is Patek Philippe. In 2011, Jay-Z and Kanye West told us that "Bueller had a Mueller / but I switched it for a Mille cause I'm richer," in "Gotta Have It"; and Pharrell (who is not stranger to fine luxury timepieces) raps with French Montana in their song "Bring Dem Things," "Y'all be Bapein' / I be human-made and / y'all be APin' / I'm Richard Mille nation / No Diamonds, just tourbillon facing / with gears and sprockets with sapphire casing." Even on Without Warning, Offset raps: "I bought the plain Philippe / they said I was being too extra (plain)," implying that the new focus is on complicated, well-made timepieces, not diamond-covered watches.