Chevrolet Announces Silverado University of Texas Edition Special model features unique orange metallic paint, Longhorns logo

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AUSTIN, Texas – Coinciding with the start of The University of Texas Longhorns football season, Chevrolet today announced a special-edition University of Texas Longhorns Silverado.

Featuring Sunset Orange Metallic exterior paint, special UT graphics on the pickup bed and tailgate, and chrome side steps, the UT edition package goes on sale nationwide next month with a suggested retail price of $795. To receive the UT Edition, customers must purchase a Silverado Double Cab in LT or LTZ trim, or a Crew Cab in LTZ trim, with the Texas Edition package.

“There is no more appropriate place to showcase the stronger, smarter, more capable Chevrolet Silverado than in the heart of truck country,” said Sandor Piszar, Chevrolet director of Truck Marketing. “The special-edition Silverado is a natural fit for Chevrolet in Texas, where a Longhorn fan lives in one out of every three households, and those fans are almost twice as likely as average consumers to buy a truck.”

Chevrolet, The University of Texas Athletics program, IMG College and the Texas Exes UT student alumni association last year announced a multi-year sponsorship agreement, designating Silverado as the Official Truck of the Texas Longhorns and of the Texas Exes. Silverado is also the Official Truck of Bevo, the Texas Longhorns’ mascot.

"This is an exciting way for Longhorns everywhere to show their Texas pride as they cruise America's highways and byways, and I'm glad to see that Bevo XIV will continue to ride in style," said Steve Patterson, director of Men's Athletics at The University of Texas. "We appreciate our great partnership with Chevrolet and their support of Texas Athletics."

Additional features and content on the 2015 Chevrolet Silverado UT Special Edition include:

2WD or 4WD Double Cab LT or LTZ Trim with Texas Edition package configurations

LT – 20-inch polished aluminum wheels, body color mirror and door handles and Texas Edition badge

LTZ – 20-inch chrome wheels, chrome mirrors and door handles and Texas Edition badge

Spray-in bed liner.

Unique opportunities provided by the Chevrolet and The University of Texas sponsorship include allowing a Silverado HD pickup to pull Bevo’s trailer to and from events, showcasing a Silverado at the Texas Exes’ “Biggest Tailgate in Texas,” the Chevy Silverado Ticket Will Call & Pick-up Window designations and the Official Truck of the AT&T Red River Showdown, the annual Texas vs. Oklahoma football game at the Cotton Bowl in Dallas. The Silverado logo also appears on the backdrop for all Texas Athletics official media conferences and interviews.



Truck of the year

From the family of the most the most dependable, longest-lasting full-size pickups on the road, the Chevrolet Silverado 1500 – named the 2014 North American Truck of the Year – adds an all-new eight-speed automatic transmission to its powertrain roster for 2015, enhancing efficiency and refinement. It’s included on models equipped with the EcoTec3 6.2L V-8 engine.

All of Silverado’s EcoTec3 engines offer advanced fuel-saving technology and the confidence that comes from more than 100 million engines’ worth of continuous improvement of Chevrolet Small Block engines, while the new eight-speed automatic helps Silverado 1500 retain its segment-leading 12,000-pound maximum trailer weight rating under newly adapted SAE J2807 Recommended Practices.

The Silverado also rolls into 2015 with refinements focused on today’s ever-increasing desire for advanced in-vehicle communication, including MyLink with enhanced Text Messaging Alerts, Siri Eyes Free and new, available OnStar with 4G LTE and built-in Wi-Fi hotspot. It provides a mobile hub for drivers and passengers to stay connected. The hotspot is on whenever the vehicle is on and comes with a three-month/three-gigabyte data trial (whichever comes first). Chevrolet is the first and only car company to bring built-in 4G LTE to cars, trucks and crossovers.

Editors’ Note: The Manufacturer's Suggested Retail Price excludes tax, title, license, dealer fees and optional equipment. Includes destination freight charge and gas guzzler tax.

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

About IMG College

IMG College is the nation’s leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation’s top collegiate properties, including the NCAA and its 89 championships, NCAA Football, leading conferences and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College produces nearly 31,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgcollege.com

About Texas Exes

The saying goes that everything's bigger in Texas. The Texas Exes is no exception, with membership of more than 100,000 forming one of the largest, most renowned alumni networks in the world. Since 1885, the core purpose has remained the same: to be an independent voice that champions the University, and to organize alumni and friends into a formidable network to change the world. Whether it's through scholarships, alumni engagement, advocacy, or The Alcalde magazine, the Texas Exes exist to lead the charge for the University and its mission to be known worldwide as an institution of the first class.www.TexasExes.org