E6

Humor, Rivalry and Billions of Dollars: A Brief History of Super Bowl Ads Super Bowl commercials over the years have tried to make us laugh, cry -- and most importantly -- buy stuff. Today a 30-second slot goes for $5 million, but back in 1967 it was a different story. This episode of WSJ’s Brief History Of series takes a look at how game-night ads have become as big as the game itself.