SWEET AS: Kim Dotcom handing out ice cream to his supporters in downtown Auckland today.

Internet millionaire Kim Dotcom took promoting his new website to icy levels this afternoon - rolling scoops of "mega" ice cream for hundreds of fans at a central Auckland parlour.

Dotcom took over Giapo Ice Cream Parlour on Queen St and scooped a white chocolate and cherry combo to promote mega.co.nz, his new file hosting service which launches on January 20.

Dotcom said there would be a lot more than free ice cream this Sunday when the site is officially launched with a party at his Coatesville Mansion.

"It is really going to be something spectacular," the German national told the crowd.

Mega will be the successor to Megaupload which was shut down by United States authorities after Dotcom was arrested on copyright and racketeering charges last year.

"In the dark ages enemies of progress burned books, now today they are burning websites. Mega is going to be the website to end all that," Dotcom said.

But the website is already facing controversy as earlier this week radio station owner Mediaworks confirmed it pulled radio advertisements for the file storage site off air.

"It's not even launched yet and they (the film and music industry) are saying its all evil," Dotcom said.

The new Mega file-locker site will provide a secure place for internet users to store and access files, but will offer much more than Megaupload, Dotcom said.

"It's really innovative, we have invented things the Internet hasn't seen before," he said.

Ten tickets to Sunday's party were up for also up for grabs and the first winner said he was thinking about selling the ticket.

"I'm from Christchurch and I'm here for a holiday. I could hang around for it but I'm a student and I need the money," Kailim Renwick said.

He thought a $1000 starting bid on TradeMe would be a fair price.

The young man was pushed through the crowd to meet Dotcom.

"I feel like Charlie, I'm buzzing," Renwick said.

One hopeful ticket winner had escaped work to see the Mega founder.

"Kim Dotcom is a hero, he is man of the people. I used Megaupload everyday before it got shut down," mortgage broker Nick Alcock said.

Dotcom faces an extradition hearing in August this year, which, if successful would see him sent back to the United States to face numerous internet piracy charges.

Sunday's launch of the new site is the anniversary of Dotcom's arrest.