This toolkit is an add-on to “ This toolkit is an add-on to “ 68+ link building tactics for eCommerce and beyond ” and the third part of “ The Epic List Building Guide “. If some tools on the list seem irrelevant to you, please make sure to read the previous posts in the series – they’re all useful for specific list building tactics.

Table of Contents: Feel free to scroll down or go to a specific category of tools in this post:

Here Come the List Building Tools

While this blog focuses mostly on eCommerce, the following tools can be used for almost any type of online business. For platform specific tools, I’ve added the proper information so you don’t get your hopes up and waste time. That’s why I also took the time to categorize and list the most useful tools, apps and services that can help you grow your list.

1. All-in-One Solutions

There are some platforms that simply need to be mentioned on toolkits such as this one. These are great choices if you want to avoid using too many tools for your email marketing / list building activities. Personally, I prefer the do-it-yourself or -connect-them-yourself approach when it comes to digital marketing simply because there are many specialized tools that do just one thing perfectly and can be connected, but I’ve never found an open platform that does everything perfectly.

1) Hubspot

There’s so much I could and should say about Hubspot, but I’ll stick to a short intro: it’s a complete sales & marketing platform that focuses on inbound marketing and includes a powerful content management system. Email marketing for example is just a tiny component in Hubspot’s system.

While Hubspot doesn’t present list building tools as a main feature, there are a nice variety of tools you can use to grow your list with it.

If you want to find out more, check out this in-depth review/experiment if you’re not convinced that Hubspot is a top of the line solution.

There is only one case I would advise against choosing Hubspot (or the other similar platforms): if you don’t plan on sticking with it for the long run, it’s quite a risky choice because you do not have control over the platform and if you need to close your account…well…everything is pretty much gone. Let’s just imagine your business has a bad year and you need to bootstrap: you can rack up thousands of dollar in monthly costs on SaaS that you just can’t avoid spending after a year or two of building on top of platform X.

Personally, I would recommend Hubspot to larger companies (especially due to its pricing) that have a dedicated team running their digital presence (especially due to its higher learning curve).

Feel free to: Find Out More | See Pricing | Start a Trial

2) GetResponse

I’ve been using GetResponse since 2011 for various clients and I think and I’ve seen it evolve from one of the best email marketing services to a more complex solution that can bring a lot of value to SMEs at a very competitive price.

You can actually “sense” that GetResponse started out as a specialized email marketing service when using its platform.

GetResponse is my favourite when it comes to email marketing for SMEs, since it has the following features:

Intuitive landing page creator

A/B testing for emails and landing pages

Responsive design support

Email & form creator

A list booster feature

All in all, it’s a great platform, with a feature set suited for most SMEs and very attractive pricing.

Feel free to: Find Out More | See Pricing | Start a Trial

3) LeadPages

LeadPages has become quite popular lately, with more and more SMEs and marketers adopting it due to its feature set, its focus on lead generation & list building and its flexibility. LP now features 3 products actually:

LeadPages – the landing page builder LeadBoxes – the subscription tools LeadLinks – an instant registration link tool

The LeadPages builder is an intuitive landing page builder that works well and lets you create highly converting landing pages. Coupled with LeadBoxes, a customizable popup, you can grow your list without too many headaches.

The LeadLinks tool is incredibly useful – while every other tool tries to add more bells and whistles to landing pages, subscription tools etc., this simply gets the job done as fast as possible.

I love LeadPages because it does not try to lock you in. As opposed to other platforms, LeadPages does its best to integrate with 3rd party services and other popular CMSes such as WordPress. The integration marketplace is an added bonus. That being said, I wholeheartedly recommend LP if you’re looking for a platform that’s safe to use in the long run.

Feel free to: Find Out More | See Pricing | Trial Not Available

4) WishPond

WishPond is slowly turning into a complete marketing platform (and experiencing the usual growth pains from what I’m seeing). Its main features include:

Landing page builder w/ A/B testing

Contests & promotions tools

Email marketing automation

Ad campaign management

Subscription tools.

WishPond is an incredibly popular solution, used by over 100.000 marketers, mainly due to its useful yet simple to use tools.

Warning: There seem to be some complaints about WishPond’s customer service and some deceptive advertising / signup practices. I could not independently confirm this though.

Feel free to: Find Out More | See Pricing | Start a Trial

5) Ion Interactive

I won’t go into much detail about Ion Interactive, since its feature set is extremely large and oriented towards enterprise customers. II is practically a marketing app creation platform oriented towards interactive experiences and…as you guessed…it has many applications and you can build pretty much anything on it. So, if you’re working for a large company and you’re inspired by all the tactics mentioned previously and all the features of the tools in this toolkit and want to build custom apps – try out Ion Interactive. Otherwise, keep to the tried & proven platforms above or adapt your tactics with the tools below.

Feel free to: Find Out More | See Pricing | No Trial Available

2. Smart Popups

When done right, smart popups can be the main driving force for your list building strategy. Although there are hundreds of solutions depending on platform, I’ve taken into account only those that actual provide more advanced functionality, such as exit intent detection and even A/B testing.

6) Ninja Popups



Ninja Popups are my personal favorite for WordPress and I’ve used them on many sites with great results so far. On the design side, Ninja Popups comes with a lot of pre-designed templates that look and feel great.

Some of the most notable features are exit intent functionality and the ability to trigger the popup on % of page scroll. Coupled with a lot of other useful features, it’s quite easy to tweak & test your way to a highly converting. The cool part is that you can easily use it to increase the number of social followers you have (easily integrates with Google+, LinkedIn, Twitter & Facebook).

Platform: WordPress | Price: 20$ | Website: get it from CodeCanyon

7) Optin Monster

Optin Monster is the self-proclaimed leader in WordPress popup solutions.

Its main features include an easy to use popup builder, detailed user targeting options (including user exit intent) and A/B testing.

Platform: WordPress | Price: starting from 49$ | Website: optinmonster.com

8) Pippity

Ah, Pippity. This plugin has quite some beautiful designs and I’ve seen only positive things about it around the web. My experience with it pretty much confirms what I’ve heard. It’s behavior settings are quite refined and the extra A/B testing functionality coupled with decent reporting make it a good choice.

As an added bonus, Pippity has 12 popup templates and a notification bar feature which comes with 6 templates. Also, I’ve seen they’re still active, so you can expect more features to come in time.

Platform: WordPress | Price: starting from 49$ | Website: pippity.com

9) OptinSkin

OptinSkin is probably the most beautiful popup out there. Their designs are carefully crafted and they’re not just limited to subscribe forms and custom HTML, being easily mixed with social buttons. With over 18 customizable designs, I’m pretty sure you can find a default one that works great for your site.

Notable features for OptinSkin:

It has a fade animation option which helps conversion

It can be easily inserted in other locations of the theme

Accurate reporting & impression data

It’s not the cheapest solution out there though. At 83$, this might be a little pricey for users on a tight budget.

Platform: WordPress | Price: 83$ | Website: optinskin.com

10) SumoMe

SumoMe is more than just a popup solution. It offers a whole range of traffic tools and it was just too good to pass on this list since some are quite rare solutions that are impossible to find under one plugin/SaaS.

Main tools offered by SumoMe:

List builder (including popup)

Scroll box w/ subscribe form (similar to PadiAct)

Smart bar w/ fubscribe form (similar to HelloBar)

Incentive based lead builder

Content highlighter & image sharer

The tools built in SumoMe were used to grow AppSumo to over 730.000 subscribers. That alone makes it worth to check out.

Platform: SaaS & WordPress | Price: FREE! | Website: sumome.com

11) Wise Pops

Wise Pops isn’t the most feature packed in this list, but it’s a nice & easy to setup service that won’t give you much headache. Since it’s a SaaS, it will work on mostly any platform. Couple its visual builder with some extra personalization options and a couple of triggers and it’s quite a decent solution for most websites.

It lacks an A/B testing feature, but at least their reporting feature will help you figure out if you need to tweak it or not. Or you could just use a different service for that.

Platform: SaaS – works on any site | Price: starting from 20$ | Website: wisepops.com

Honorable Popup Category Mentions:

12) Ad Plus List Building Popup

Ad Plus Popup has the standard feature list for a modern popup solution, but it pretty much fails to differentiate itself from others in the list. Fortunately, there’s a series of additional plugins available to make it more attractive, such as Non-WP exit popup, Non-WP header box, but all in all what can you ask for 20$? Check it out on CodeCanyon.

13) Conversion Monk

If you’re looking to shell out some money for custom services that range from popup design & copy to integration, be sure to check out Conversion Monk. I’ve heard good things about them in the last period. Feel free to check out their website.

14) Popup Domination

Popup Domination (3.0 now) is one of the oldest solutions around and it got incredibly popular, still being used on many websites. I can’t say I will put too much time in trying it out since some of the campaigns promoting them seem a little bit spammy and their brand hasn’t seen a refresh in a long time.

Pricing starts from 47$ (one time payment). You can find out more on their website.

15) Multi Events Subscription Pop

It has a long name and a rather short feature list, but the cool thing about this plugin is that it supports quite a lot of triggers, being able to activate on page load, on external link click, on copy content, on context menu, on scroll down, on idle, on click and it integrates nicely with major email marketing services like MailChimp, AWeber, GetResponse, iContact, Campaign Monitor.

With just 16$, you can get this nifty popup solution on CodeCanyon.

3. Content Lockers

Content lockers were all a craze when they first appeared, but they’re not used so often lately. Either way, content lockers work in combination with the right content & tactics and few know that there are content lockers that work based on email input, not only social buttons.

Here are some of the cool solutions available to lock specific parts of your content or downloadable resources and ask the user to give you his email:

16) Opt-in Content Locker

I use this cool plugin for WordPress on KommerZen as well and it does its job perfectly. The setup is fast and easy, its design is crisp and modern and after a whole series of tests it never failed. Also, it behaves great on mobile.

An added benefit of this plugin is that it has a “regular” and “soft” mode – meaning that you can keep content visible to search engines (careful though: I would advise not to lock more than 20% of your content either way if SEO is of a big concern to you).

Platform: Wordpress | Price: 14$ | Website: Get it on CodeCanion

17) Layered Popups

There are many, many popup solutions, but few(er) opt-in content lockers around. What’s great about Layered Popups is that you can create actual layers of popup content and you have 4 types of triggers to activate the popup (on scroll, on exit, on load, on click).

But the actual beauty of it is that you can use it as an opt-in content locker as well. For example, users won’t be able to finish a specific piece of content before subscribing to your newsletter (the popup can’t be closed unless the user can inspect & delete elements on page).

Other notable features:

Users can subscribe using Facebook & Google+ instead

Social Locker included (Facebook, Google+, LinkedIn, Twitter)

Awesome A/B testing options + Analytics & KissMetrics tracking integration

Lots of other features that make it a competitor to the above mentioned popups

Just remember it’s important to avoid annoying your visitors with content lockers and take an extra couple of steps to make content locking work for you.

Platform: Standalone + WordPress | Price: 18$ / 16$ | Website: Standalone version & WordPress version

18) Subscribe & Download

The Subscribe & Download doesn’t do much other than let you place a form that requires users to…subscribe…in order to…download. Hmmm. Anyway, this is pretty nice because it’s not a classical AJAX content locker that disappears

Yes, yes I know – this can be done with a normal landing page, a subscribe form and an automated mail, but this can actually save you some time if you regularly publish files that your visitors want to download. It’s up to you to decide if that saved time is worth the 14$ for this plugin.

Platform: WordPress | Price: 14$ | Website: get it on CodeCanyon

19) Subscriber Content Locker for WordPress

As an alternative to Opt-in Content Locker is this little plugin. While it’s not as flexible as my first choice, it does have a feature that makes it stand out: it doesn’t unlock the content just as easy, requiring users to actually check their emails for the content link, so that means you’ll have less fake emails in your list. The unfortunate part: I am not sure if this will be updated anymore.

Platform: WordPress | Price: 17$ | Website: get it on CodeCanyon

20) Chimpy

I had a hard time adding Chimpy to the opt-in content locker category since it does a lot of cool things such as:

WordPress user sync

Customizable popups

Subscribe to unlock

Opt-in Checkboxes (Registration, Comments)

The forms are absolutely beautiful and it’s extremely easy to use. The only downside to this solution is that it’s limited to Mailchimp, but then again, MC is the most popular email marketing solution out there.

Another thing worth mentioning is that it’s really easy to integrate interest options and let users subscribe to certain lists with this plugin.

Platform: Wordpress | Price: 21$ | Website: WordPress version

4. Form Builder / Integrator

Basic, un-styled forms just won’t cut it anymore lately. Also, there are a number of cases that require you to build more or less complex forms and just a newsletter widget or a sneaky exit popup won’t help much. No matter what you’re asking for: just a name and email address, or a whole set of details, good form builders ensure your forms are usable, look well and are compatible on major browsers.

Besides that, with all the platforms and plugins out there, most solutions can benefit from extra integration between platforms. So let’s take a look at some of the best form builders & integration solutions available out there:

21) Typeform

Typeform’s designs simply blew me away. If you’re looking for aesthetic, highly converting form solutions, this is one of the best picks.

What makes me choose Typeform as the best form is the fact that they’ve built a lot of interesting features & solutions around their main platform, actively helping you build a list. Compared to other platforms, it’s incredibly versatile, having a focus on engagement, not the technical aspect of forms.

When it comes to list building specifically, some of the most interesting features are the Product Teaser (an interactive teaser you can embed forms in and collect data) and its contest feature.

The pricing is awesome as well: unlimited data collection with its core forms for FREE and just for 25$ a month – unlimited data collection with all existing forms and features.

Platform: SaaS| Price: FREE! + Pro starting from 25$/month | Website: typeform.com

22) Wufoo

Wufoo is one of the oldest SaaS form builder around and they’ve amassed an impressive collection of features and themes. The main strong points of Wufoo are:

Over 150 pre-designed themes for forms

Easy payments integration

Built in analytics

You can rest assured that Wufoo will be constinuously improved, since it’s been acquired by Survey Monkey in 2011 (hint: easy integration between the two as well).

Platform: SaaS| Price: FREE! + Pro starting from 15$/month | Website: wufoo.com

23) Formstack

Feature wise, Formstack is one of the most powerful solutions for form building and it’s strengths are in mobile forms, social media integration and powerful conditional logic options. On the integration part, Formstack has over 35 popular marketing / CRM, payments and document storage apps on the integration list.

There are quite a few integrations available for more powerful analytics, but Fromstack is rather limited on this aspect. But with the launch of LaunchPad, its collection of web apps and tools for small businesses to do more with the data around their forms, Formstack seems to be growing in the right direction, turning into a more flexible platform.

Platform: SaaS | Price: starting from 39$/month | Website: formstack.com

24) Gravity Forms

Gravity Forms is undoubtedly the best premium forms solution for WordPress on the market. Gravity Forms excels on 3 areas:

Ease of use (really fast & easy to setup & forget)

Quality of design (and integration with popular themes)

A large number of advanced integrations with other platforms

While it’s mainly used a a beautiful contact form solution, it has the power to create extremely complex forms with ease and the additional addons availble on their website can add great features on top of the core, such as payments, surveys, polls & quizzes, email marketing services integration, Zapier integration and so on.

Platform: WordPress| Price: starting from 39$ | Website: gravityforms.com

25) Ninja Forms

The Internet would probably end without a decent, free form builder for WordPress. If your budget is tight, Ninja Forms is the best alternative to Gravity Forms. Basically, the main difference between Gravity Forms & Ninja Forms is that Gravity has more powerful addons and the polls / quizz / survey features.

The worst thing about Ninja Forms though is that they lack an integration with Zapier, which limits a lot of useful use cases. But either way, it’s the best free solution around so there’s not much to complain about (but addons are paid).

Platform: WordPress| Price: FREE! + paid addons | Website: ninjaforms.com

26) Sendy Widget Pro

Sendy Widget Pro is quite a nice addition to your email marketing efforts, supporting easy integration, multiple lists subscription. and the use of shortcodes for extra flexibility. Its differentiating feature is that it acts as an integrator between the Sendy service and your website (it’s not actually a form builder per se).

Also, if you haven’t heard about Sendy’s service you should check out their website. Their pricing is fantastic (100x cheaper than most solutions) due to their infrastructure relying on Amazon SES.

It integrates flawlessly with:

WooCommerce

Easy Digital Downloads

BuddyPress

Also, it works alongside Visual Composer, which is a big plus if you’re a non-technical person. In any case, if you run a store under WooCommerce, or a community with BuddyPress, this nifty plugin is a must.

Platform: Wordpress | Price: 21$ | Website: get it on CodeCanyon

Bonus #1: Mobile & Offline Subscription Solutions

As web & mobile technologies evolve and most popular tools start to adapt to these new conditions, I’m sure that mobile support and offline subscription will become a common feature. In the mean time, we have to consider alternatives to work well for a mobile workforce and other dynamic conditions:

27) EventMatrix

Event Matrix offer quite a unique mix of features aimed to make data collection a truly pleasant experience (for both sides).

But don’t get your hopes up if you’re not looking for enterprise solutions: this isn’t a cheap 30$ solution, it’s a custom priced platform aimed at bigger brands.

Platform: SaaS | Price: Custom pricing | Website: eventmatrix.com

28) FormHub

FormHub is one of the few open source mobile web form solutions (I think the only one actually and it’s built by a research group at Columbia University) so if you want to build on top of an open source solution and customize things to the feel of your brand, it’s a good place to start.

Feature wise, FormHub is surprisingly flexible, being built mainly for surveys and offline data collection, but it can be easily adapted for list building and connected to 3rd party apps.

Platform: SaaS | Price: Free! | Website: formhub.org

29) iFormBuilder

iFormBuilder has a lot of niche use cases, especially targeted towards companies that feature a highly mobile workforce, but many of its features can be used for list building (online & offline).

Other than that, iFormBuilder has a dedicated iPad app (Kiosk) that works perfectly offline and you can use it to turn tablets into lead capturing devices. It’s extremely easy to setup up and it’s great to have if you’re doing any offline events such as expos or conferences.

It doesn’t stand out from the rest, but it has quite a lot of versatile widgets you can use for your own specific use cases and it’s actually quite financially accessible, starting from 50$/month.

Platform: SaaS | Price: starting from 50$/month | Website: iformbuilder.com

30) Fulcrum

Fulcrum is basically a less powerful (but much cheaper) and more beautiful alternative to iFormBuilder. When it comes to offline list building (be it through surveys, newsletter signup or feedback forms) it gets the job done and it’s available for iOS and Android.

Platform: SaaS | Price: starting from 29$ | Website: fulcrumapp.com

31) GoFormz

GoFormz claims to be the most complete mobile form solution. Not really, but close enough. Its product is quite intuitive, powerful and affordable at the same time. While most of its features (like collaboration or workflow management) are useful if you’re using it for list building, it’s still a good solution to have handy if you want to collect subscribers on mobile.

With its API, you can connect it to any 3rd party app you want.

Platform: SaaS | Price: starting from 10$/month | Website: goformz.com

Bonus#2: Form Optimization, Testing & Analytics Tools

32) Formisimo

Formisimo is one of those beautiful analytics services that actually deliver valuable, actionable insights

Some of the key features that make it one of the best solutions for optimizing your forms:

Includes engagement tools to either guide or tell the user to takehe’s not taking the desired actions on forms

Automatically detects forms and works with multi-page forms and AJAX forms

Powerful segmentation options to allow you to dig deeper into data

Besides powerful reporting features, it automatically annotates changes to forms

Granted, some of these features are available deep down more complex analytics solutions, but if you value your time you’ll go with Formisimo: it’s extremely fast to setup, no hassle in configuring form tracking and you can start collecting data within the hour (if you’re going at it very slow).

At 7$ a month, it’s too good not to use to be honest.

Platform: SaaS | Price: starting from 7$/month | Website: formisimo.com

33) Inspectlet Form Analytics

Inspectlet provides some nice usability / CRO tools under one platform and one of its features is a form analytics solution. It’s not Clicktale, but it’s really affordable. One of the features that got my attention was highlighting fields that are confusing and get refilled by users.

Coupled with recorded sessions on form pages, it can be quite a handy optimization tool. Since it has a free plan, you should at least give it a try for 100 sessions on your checkout or one of your more complex forms and see what it can do for you. Also, it’s worth noting that on Pro plans it works with extremely dynamic websites built with technology such as Angular.js.

Platform: SaaS | Price: FREE! + Pro starting from 39$/month | Website: inspectlet.com

34) Hotjar Insights

Hotjar Insights caught my attention this year because it’s quite a feature rich analytics / CRO platform that contains tools like heatmaps, funnel analytics, form analytics, visitor session recording, polls and chat. I’m waiting for it to go out of beta and I’ll be back with a full review.

Although the service is in limited beta at the moment, I highly recommend you to subscribe (I’m sure you’ll get some perks in the long run). It’s an extremely promising product that can save you (and ultimately make you) a lot of money.

Platform: SaaS | Price: starting from 29$/month | Website: hotjar.com

35) RevRise

RevRise is specialized in form optimisation, especially lead generation forms and shopping carts. But it’s not available as a pay-as-you-go SaaS – it’s actually a combination of customer expert services and their proprietary form analytics tool (but I can’t vouch it’s their solution though).

While it’s quite pricey and not something a small business owner should pay for, for bigger brands that do a lot of business online it’s probably worth the price since you get an actual expert to review all your forms and analyze the data.

Platform: SaaS | Price: Custom pricing – starting from 1490$ | Website: revrise.com

36) LuckyOrange Form Analytics

LuckyOrange is yet another platform that mixes in some tools that are more or less connected such as LiveChat, Form Analytics, Polls & Surveys and Heatmaps. It’s not the sexiest product out there, but it’s an interesting mix and it might be worth checking out if you find yourself using these apps from separate providers. Initially it started out as a LiveChat tool from what I’ve seen and as an added bonus, it features a WordPress plugin (even easier to setup).

Platform: SaaS | Price: starting from 10$/month | Website: luckyorange.com

5. Landing Page Builders

Hand in hand with form builders, landing page builders are a vital tool for an efficient marketer that doesn’t have a developer and a design just standing around. What’s even better, some landing page builders have great form building functionality so if you want to limit the number of apps in your toolkit, you can easily find something flexible enough.

I’m going going to go into “review mode”, but some of the best landing page builders I’ve tested these years include:

37) Unbounce

When it comes to landing page builders, Unbounce is the most known solution out there and for a good reason. They’ve been among the first in this market, they have an awesome product team and they’re constantly updating the service. And it’s the solution behind many successful campaign case studies you read around the web.

I might come off as cheap, but the only thing that bothers me with Unbounce is its traffic limitation for small businesses: 49$/month for 5.000 visitors seems a little bit much taking into account there are so many alternatives on the market (and so many ways to bootstrap). But nonetheless, it’s an awesome product and you’ll end up making that money back tenfold if you use Unbounce right.

Defining features: it’s a full featured platform that includes everything you need from collaboration tools to A/B testing and a big list of 3rd party app integrations.

Platform: SaaS | Price: starting from 49$/month | Website: unbounce.com

38) InstaPage

While it’s not as feature rich and advanced as Unbounce, InstaPage is a nimble contender that focused on ease of use, rapid deployment of landing pages and it features over 20 useful integrations with other marketing tools. If you’re pressed by launch dates and need something that doesn’t require a big learning curve, InstaPage is one of the best choices.

Another thing I love about InstaPage is that it gives you a lot of freedom with the subdomain support feature and its WordPress integration.

Defining features: it helps you build landing pages incredibly fast and it features some email marketing automation features that come in handy.

Platform: SaaS | Price: starting from 29$/month | Website: instapage.com

39) KickoffLabs

When I first heard of KickoffLabs I thought “Great, yet another revolutionary WYSIWYG LP builder” but they’ve actually built a product that manages to stand out as a campaign builder, not just a page builder. There are 4 features on which they put accent that turn it into a really effective campaign builder:

Mobile ready landing page builder

Social media integration and the Viral Boost system

Marketing automation through email

Personalization layer

One of their most interesting feature is Magic Contact Data – you just need to get the user’s email addresses and they enrich data data with a name, social network profiles etc. which is extremely useful if you’re planning on using some personalization tactics later on.

Also, it boasts a decent number of integrations and it works great combined with WordPress (which is always a big plus).

Defining features: complete platform that features an unique viral boost referral feature (it’s actually really cool), flexible opt-in forms and some marketing automation features

Platform: SaaS | Price: starting from 29$/month | Website: kickofflabs.com

40) OptimizePress

OptimizePress is one of the bloggers’ sweethearts and there are quite a few reasons for that. It’s very powerful and if your marketing revolves around lots of content and community creation/management, it can save you a lot of time.

Some key features of OptimizePress allow you to:

Create landing pages & product launch funnels

Create free training and course pages

Create high impact webinar pages

Everything’s mobile ready

Other than the video that auto-plays on their site, everything seems to work quite well with OptimizePress.

Defining feature: easily create more complex community oriented solutions, such as membership portals, webinars and training/courses pages

Platform: WordPress | Price: starting from 97$ (one time) | Website: optimizepress.com

41) LanderApp

At a first visit on the LanderApp website you might be impressed by the clean and sharp design and rightly so. Their templates are quite beautiful (with conversion in mind, of course) and can be modified pretty fast to suit your campaign’s needs.

Their templates are nicely ordered and can be used for events, portfolios, coming soon pages, eCommerce and pretty much any service you’re offering.

Warning: LanderApp promises speed, not complexity or a huge feature set. If you’re looking for something to help you create aesthetic landing pages as fast as possible based on templates, it might be a right fit for you. Otherwise, you should take into account it lacks advanced features, especially related to forms.

Defining feature: building aesthetic landing pages fast

Platform: SaaS | Price: starting from 9$/month | Website: landerapp.com

Bonus: Mobile Oriented Landing Page Builders

There are cases when the above landing page builders might not be up to the job. Although many have mobile ready templates, when it comes to older phones/platforms, the user experience might be a little bit off. That’s where mobile oriented builders might help you.

42)MobileConvrrt

MobileConvrrt is one of those shiny new startups that shows a lot of promise. Its product is fully focused on mobile landing page creation and as it focuses on features like Tap 2 Call, Tap 2 Text, QR Code Generator (and easy integration) it’s a good tool to have if you run mobile targeted campaigns often.

Also, they focus on a wider range of platforms when it comes to compatibility, including Blackberry, Windows and Symbian (yes, it’s still alive).

Platform: SaaS | Price: starting from 9$/month | Website: mobileconvrrt.com

42) JaeMobi

JaeMobi is one of the established players in the mobile website builder category and it has evolved over time into a very attractive solution for local businesses that want to expand online. The feature set is pretty standard, but well implemented and it includes:

Mobile commerce integration

Email & SMS marketing support

Lead capturing solution

Platform: SaaS | Price: Price: FREE! + Pro starting at 10$/month | Website: jaemobi.com

43) TappInn

To be honest, it’s a little unfair to call TappInn just a landing page builder. It’s quite a complete mobile first marketing solution that includes some rare(r) features such as:

Mobile rewards builder

Mobile coupon generator

QR Code / NFC support

eCommerce integration

All these are very valuable features to any online business, but they can especially complement and expand the usual list building tactics.

Platform: SaaS | Price: FREE! + Pro starting at 10$/month | Website: tappinn.com