This strategy is about fostering the sense of “know, like and trust” among your ideal clients and network toward your brand. To win trust, you need to demonstrate that you know what you're talking about - in other words, you need to establish your authority on your subject matter. You can do this by sharing content and resources that your ideal clients will find of value.

When you curate content, ensure the articles you share look professional, and solves a problem or challenge your ideal clients face. Further, provide your own opinion or perspective on the material. Your ideal clients can find this content elsewhere - what will make it unique is your perspective on it.

If you have the skills and resources, you should also create and share your own original content. You can post it is as status updates or long-form articles via LinkedIn Publisher. The content you create should be 100% client-focused and of interest to your ideal clients.

You do this by identifying their problems and challenges and then creating content offering solutions to those challenges. If you understand where they’re coming from, and what their motivations are, and you speak their language, you’ll be able to connect with them in a meaningful way and build trust.

You may be reluctant to give your ideal clients a complete step-by-step guide to solve their challenges for free, but if you want to establish yourself as an authority, and build trust, you must be willing to share your knowledge. Keep in mind thjat you're solving only micro-problems in your content - your target audience will still have problems they’ll be willing to pay you to solve. Sharing your very best tips and strategies will position you as an expert, and create more demand for what you offer.

Some people will always be glad to pay for the services of an expert because they lack either the time or the desire to do it themselves. By giving away your best information, you position yourself as a trusted authority. When they decide they need a service or product like yours, they’ll think of you.