From 2006 to 2010, heroin overdose deaths in the U.S. increased by 45%, and the numbers continue to climb. As the nation has cracked down on prescription opioid abuse, people suffering from addiction have turned to heroin, a cheaper, easily accessible option. As it is unregulated and attached to great social stigma, people use heroin in shame, not knowing what they are consuming and often afraid to ask for help in case of overdose or addiction. And our friends, family members, and neighbors are dying from it more than ever – four decades into the so-called war on drugs.