FoxNext Games

Steve Fowler

Senior Vice President of Marketing at FoxNext GamesOver his 22-year career, Steve Fowler has headed marketing and overseen the launch of some of the most recognizable game titles for consoles, PC and mobile. He comes to FoxNext from Blizzard Entertainment, where he managed global publishing for Hearthstone, the massively popular online card game with more than 100 million players worldwide. Before Blizzard, Steve served as Head of Marketing at Amazon Game Studios, helping build the organizations global publishing operations as they launched their first game projects. While there, he led the initiative to adapt Amazon’s robust customer data and user acquisition tools and apply them to building audiences for their games. Prior to Amazon, Steve headed marketing for NC SOFT studio ArenaNet, makers of the hit MMO Guild Wars 2. In addition to roles at Sega-Sammy, Take-Two and Ayzenberg Group, Steve worked on the team at Microsoft that launched the original Xbox. There, he managed the marketing campaign and oversaw the launch of Halo, the console’s biggest hit title and Microsoft’s most successful game franchise to-date. Throughout his career, Steve has kept himself at the forefront of trends, recognizing the potential of free-to-play mobile and multi-platform games early on, and embracing data science and analytical marketing in adapting his craft from marketing game products to marketing game services.