It is the Scandinavian lifestyle trend said to embody cosiness and contentment.

But the concept of Hygge, which has been used to sell everything from cookery books to candles in the UK in recent months, has now got a Scottish rival.

VisitScotland has declared that Còsagach is, in fact, the new Hygge.

For those struggling to keep up, Còsagach is based on an old Gaelic word for feeling snug, sheltered and warm.

And if Scottish tourism bosses have anything to do with it, it will be one of the biggest lifestyle trends of 2018.

VisitScotland make no secret of their attempt to jump on the Scandinavian bandwagon, admitting that Còsagach “comes off the back of a boom in the trend for Hygge”.