Top 10 Greatest Ted Talks About Marketing

Today, I wanted to share some of the best Ted Talks about marketing. I am a regular Ted Talk watcher and I often find the talks about business and marketing extremely interesting. These Ted Talks about marketing do not specifically apply to marketing in China but the ideas and practices are important for all marketers, despite the country you operate within. I hope you enjoy watching these videos and leave a comment if you have anything to add or discuss.

Seth Godin: How to get your ideas to spread

“In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.”

Dan Cobley: What physics taught me about marketing

“Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.”

Rory Sutherland: Life lessons from an ad man

“Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.”

Seth Godin: The tribes we lead

“Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.”

John Gerzema: The post-crisis consumer

“John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.”

Derek Sivers: How to start a movement

“With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)”

Amy Lockwood: Selling condoms in the Congo

“HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? “Reformed marketer” Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy. (Some NSFW images.)”

Rory Sutherland: Sweat the small stuff

“It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.”

Lisa Gansky: The future of business is the “mesh”

“Lisa Gansky, author of “The Mesh,” talks about a future of business that’s about sharing all kinds of stuff, either via smart and tech-enabled rental or, more boldly, peer-to-peer. Examples across industries — from music to cars — show how close we are to this meshy future.”

Tim Leberecht: 3 ways to (usefully) lose control of your brand

“The days are past (if they ever existed) when a person, company or brand could tightly control their reputation — online chatter and spin mean that if you’re relevant, there’s a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it — and using it as an impetus to recommit to your values.”

Final Thought on Top 10 best Ted Talks About Marketing

I love Ted Talks about Marketing and I hope there will be more talks in the future. I obviously can’t watch all the Ted Talks, so, if I missed a good video about marketing, please let me know and I will be happy to add it to the list. Also, I took all the descriptions about the videos from the Ted Talk website.