“We are not sitting down on any of this,” he added. “We are moving forward as fast as we can.”

Yes, that means Garber is scheduled to make a visit to The Lou before the league’s board meeting in April.

And before you ask, this sponsorship challenge is not as simple as Enterprise or World Wide Technology slapping their names upon a stadium and shirts.

“One of the things Commissioner Garber was saying was, to have other partners on board is a better, healthier way to go,” Kindle Betz said. “Having different corporations that are willing to make a multi-year commitment to this project, what better way to say, ‘We believe in St. Louis. We believe in the growth. We believe in the sport.’ From a corporation’s point of view, there should also be a civic pride piece.”

MLS longs for sponsorship diversity in all markets, but it’s safe to say it might want to see it in St. Louis more than most. That brings us back, regrettably, to that previously mentioned Super Bowl from hell.