I worked at Apple from 1983 to 1987, and then from 1995 to 1997. Although I refer to these stints as "two tours of duty," it was a privilege and an honor to work there. In many ways, I am who I am and where I am because of Steve Jobs and Apple. One day sometime in 1984, Jobs appeared in my cubicle with a man I didn't know. He didn't introduce him — Jobs wasn't long on social niceties. Instead, he asked, "What do you think of a company called Knoware?" Most people would have taken a long pause before giving an answer. Would I be punished for giving my true (and harsh) opinions? Or should I give a neutral and safe answer?

I went with the truth

I told Jobs that the company's products were mediocre, boring, and simplistic and that the company was not strategic for us. After all, they didn't take advantage of the Mac graphical user interface and other advanced features.

In the Macintosh Division, you had to prove yourself every day, or Jobs got rid of you Guy Kawasaki author, "Wise Guy: Lessons from Life"

After my diatribe, Jobs said to me, "I want you to meet the CEO of Knoware, Archie McGill." I shook his hand, and Steve said to him, "See? That's what I told you." Thank you, Steve. If I had said nice things about the crappy Knoware products, Jobs would have, at a minimum, decided that I was clueless, and that would have limited my career at Apple. At worst, he would have said that I was s--- and fired me later that day, if not on the spot.

In the Macintosh Division, you had to prove yourself every day, or Jobs got rid of you. He demanded excellence and kept you at the top of your game. It wasn't easy to work for him; it was sometimes unpleasant and always scary, but it drove many of us to do the finest work of our careers. I wouldn't trade working for him for any job I've ever had — and I don't know anyone in the Macintosh Division who would.

Lying won't get you anywhere