A 10-Foot Tall ATM? NBA All-Star Weekend Brand Activations

Pumped about the NBA all-star weekend in Toronto?

You should be, even if you’re not a basketball fan.

Some of the biggest brands are going to be out in full effect with cool activations ready to dazzle the public. In fact, a few campaigns are already underway. Check them out below.

Related: Death Wish Coffee’s Super Bowl ad puts coffee startup on the map

The Bank of Montreal (BMO)

As a nod to the awesome tallness of 7-foot basketball players, one of Canada’s top five banks has a unique way of welcoming the players to Toronto.

BMO has installed a 10-foot tall ATM machine in their busy downtown office located in First Canada Place. The screen of the ATM reads: “The NBA All-Stars Are Coming”, but sadly it doesn’t dispense money.

State Farm

The U.S. insurance company has launched #TheHoopers social media campaign which features a family of basketball stars posting their shenanigans on Twitter and Instagram.

In preparation for this weekend, the family is enroute from Los Angeles to Toronto where they are making pitstops in eight cities while leaving gifts for the public to claim. Social media followers are encouraged to collect the gifts from the locations as they are broadcasted on the channels.

Baby Hooper: number 15 on the @TrailBlazers all-time scoring list, number 1 in our hearts. @DamianLillard A photo posted by Meet The Hoopers (@meetthehoopers) on Feb 11, 2016 at 2:10pm PST

Sports Chek

What Torontonian doesn’t love pyramids of basketballs scattered throughout their city?

Retailer Sports Chek kicked off their new basketball themed campaign #WeGotNow ahead of the NBA all-star weekend with 1,891 basketballs set up in pyramids on street corners, basketball courts, TSN studio and Maple Leaf Square.