In an extended segment during his show’s Monday broadcast, ESPN host Keith Olbermann demanded that the NCAA move this weekend’s Final Four out of Indianapolis to send a stern message to the state of Indiana over its passage of the Religious Freedom Restoration Act. Besides making repeated calls of the NCAA to force the state’s hand over a law that is seen to be legalized discrimination of gays and lesbians, Olbermann also urged the NFL to move its rookie combine out of Indianapolis, not award Indiana any Super Bowls and push the Indianapolis Colts to move to another state if the law isn’t repealed.

It was not a surprise that Olbermann would use a good chunk of his show on Monday to discuss this topic. While Republican Indiana Governor Mike Pence officially signed SB101 into law on Thursday, Olbermann’s show was postponed both Thursday and Friday, therefore making this his first broadcast since the RFRA’s passage. On the day of Pence’s signature, Olbermann unleashed a series of tweets claiming that the Final Four needed to be moved and the NFL had to also make an economic statement. The former MSNBC political commentator also labeled the new law a “hateful, medieval measure”.

Throughout the segment, Olbermann took the NCAA to task for not being forceful enough in its actions against Indiana, especially considering the organization is headquartered in Indianapolis. While many have praised NCAA President Mark Emmert for speaking out against the law and its possible effects on the NCAA’s employees and student-athletes, the ESPN host felt he was far too safe and essentially gave a “boilerplate” response. In Olbermann’s mind, the NCAA needs to let the state know that it means business, and in order to do that, it must move the Final Four from Indianapolis this week.

After providing a lengthy history regarding how sports has helped change the social landscape in America over the past century, Olbermann then discussed the paradox behind the mindset many have of homosexuality merely being a lifestyle choice and that religious people shouldn’t have to be burdened with a choice they don’t agree with.

Without turning this into a purely socio-economic commentary or even a debate about human biology and instinct versus learned behavior, before you say there’s no parallel between how sports reacted to racism against blacks and how it has and should act towards homophobia against gays, if you do not believe in the comparison between prejudice against black people and prejudice against gay people, if you hide behind the discredited notion that skin color is an inheritance but sexual orientation is a choice, your own belief proves you are wrong anyway! For a moment, ludicrous as it may be, let’s presume orientation is only a choice. So, a law can allow you to avoid merely interacting with somebody making a voluntary choice that somehow offends your religion, but what is religion if not a choice? If membership in a church is not a choice, why does every single church offer conversion? Someone in Indiana who thinks a gay person is making a choice is himself making the choice to obey one rule promulgated by a group he has made the choice to join! Even if that which genetic research has argued is ridiculously untrue is somehow true, Indiana has also made a choice. It has made the choice to reward one group making a choice by punishing another group making a choice.

Olbermann finished up by saying, once again, that the NCAA has to move the Final Four out of Indiana and the NFL needs to move the rookie combine and pressure the Colts to move. He also said that at the very least, we must “opt-out” like the sports leagues of the 1930s, ’40s and ’50s did in the South during Jim Crow until the “laws of hate” are taken off the books.

Below is video of the segment, courtesy of ESPN: