Booger McFarland and Ryen Rusillo discuss why the NFL is cleaning up the game and penalizing players who excessively celebrate, keeping their sponsors happy by selling the game as a family sport. (2:02)

Penalties in NFL might be down, but fines and money are up (2:02)

ASHBURN, Va. -- Washington Redskins cornerback Josh Norman's celebration cost his team 15 yards Sunday. It also cost him financially.

Norman was fined $9,115 by the league for shooting an imaginary bow and arrow to celebrate his fourth-quarter interception in Sunday's win over the Cleveland Browns. Norman's appeal of the fine was denied.

It's the second consecutive week the NFL has fined Norman. He was fined $48,620 for a hit on New York Giants receiver Sterling Shepard in Week 3, leading to an unsportsmanlike conduct penalty. Last year, Norman was fined $26,044 for two separate incidents in his matchup against Giants receiver Odell Beckham Jr.

Norman was penalized 15 yards for his celebratory act Sunday, when he ran near the sideline to "shoot" the bow and arrow. He said after the game he had been warned about doing it before a previous game. But, Norman said, because it was a different officiating crew, he thought he'd get a warning first instead of a flag.

Redskins cornerback Josh Norman celebrated his interception in Week 4 with a "bow and arrow," and he was penalized for the celebration. Chuck Burton/AP Photo

"I have my speech on it and we'll see what happens," Norman said. "I hope and pray they eliminate the $10,000 fine. That was too much. At the same time we'll see how it goes and whatever the outcome is, I respect it and I respect the league and what they're trying to do.

"It's hard but it's fair. It's one of those things when you're the hunted you have to continue to rise above it all."

Still, Norman said he doesn't understand why it was a penalty. And he's now looking for new ways to celebrate big plays.

"I don't get it," he said. "I might have to ask fans what can I do next if they take that away from me."