From a little child to an old person, videos catch everyone’s eye in a jiffy; hence, they are extensively used these days by business owners to reach their target audience. Video marketing has been a popular promotional tool on endless platforms like Facebook and YouTube. According to surveys, online consumers are more likely to buy a product after seeing a video demonstration.

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To use video marketing for optimum brand awareness, many business owners today seek assistance of a professional video maker, or an animation video maker. Video marketers employ oodles of creativity and market-penetration thought to conquer the business video world. 2018 had been a terrific year of marketing via videos and 2019 has got even bigger things in the store to surprise the world. Let’s have a look at the most-anticipated top 10 emerging trends to dominate 2019!

1. Short Videos and Slides

Great conversation starters, there are many bite-sized videos posted on formats like Snapchat, Instagram Stories and Tweet Threads. Such spontaneous stories keep viewers hooked to a wide range of e-commerce products and even valuable brand information. Easily accessible on mobile phones, these short videos and slides are bound to govern the business world this year too.

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2. Video Accessibility

Owing to the rapidly increasing popularity of videos, every professional video maker is aspiring to master video accessibility. This way, not only the videos will be accessible to all, but there will also be a better user experience for the audience due to better captioning; it will also be beneficial for video SEO (Search Engine Optimization).

3. First-Person Storytelling

According to experienced animation video makers, a video of someone talking to the camera directly is one of the most effective ways to put a message out there. Besides being captivating, first-person storytelling is also easy to create and this why, it’s being predicted as a big trend in 2019 for the salespeople.

4. Ask Me Anything Live

The format of live questions and answers has become highly popular these days as it connects people on the topics they are mutually interested in. Serving as a podium for the speaker to address the burning questions in an alluring way, ‘ask me anything live’ is a bravura opening to an era of coveted live streaming.

5. Podcast Videos

The popularity of podcast taping for providing adequate exposure to businesses has made them a personal favorite of professional video makers. People are all excited in 2019 to see which direction the podcast videos will be going now.

6. 1:1 Video

Transforming the world of sales and marketing, 1:1 videos are a quick way to get in touch with the customers and convey your message across. These videos are much more engaging than lengthy e-mails, slideshows and whitepapers and thus, are predicted to keep being successful in 2019 too.

7. Video in E-Mail

Just like salt and pepper, video and e-mail are a match made in heaven! With a hoard of e-mails with simple content in your inbox, video e-mail marketing ensures more success stories. Including a video in your e-mail communication is thus going to keep attracting attention even in 2019.

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8. Long-Form Video Series

There are many podiums where artists and brands come forth to present deep analysis on some interesting topics and here, long-form video series perfectly fit into the picture. So much so, that a majority of animation video makers consider recurring video series as one of the top video trends in 2019.

9. Recordings of Screen Shares

Although recordings of screen shares have greatly influenced some previous years as a means to share valuable information, their popularity is only expected to go several notches up in 2019 as well. Splitting the screen videos give useful process insights and thus have endless potential.

10. Virtual Conferences

Just like a regular conference, a virtual conference is also a gathering of like-minded people to synchronize great ideas; but you get to target a global online community via a virtual conference. Videos directing online conferences and presentations are supposed to keep people on their toes in 2019 also.

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So, let’s sit back, keep anticipating and discover how video marketing strikes us this year!

Summary

As video marketing is proven to boost conversion rates, it is important to keep abreast with the new trends. Let’s see what’s there to look out for in 2019!