So a lot of corporates are out there in the social media space making tools of themselves. It’s embarrassing to watch. However sometimes corporates get it spot on.



Today such an event occurred and we thought you should all see it.

It started innocently enough with some witty banter between some fine comedians.

Oh arts world. There are so many free options for managing your invoices in a legit, official looking way and yet. — jennifer alice (@jenthinksharder) September 26, 2013

@jenthinksharder I KNOW!!??? WTF I blogged about that recently again — Merrilee McCoy (@mezzamac) September 26, 2013

Then @Ghettoanger (the Ruminator’s own Jarrod Baker) tweeted this:

Usually, that’s the end of the story. But in this instance someone from KiwiBank wanted to play.

I watched this with much enjoyment, and wanted to let them know. So I said

and quick as a flash our KiwiBank friend responded

@RuminatorNZ That's awesome! Pleased to have delivered an emotional 'kaching' moment. 🙂 ^RM — Kiwibank (@KiwibankNZ) September 27, 2013

Never one to miss an opportunity for some LOLZ I replied

@KiwibankNZ I'd like to see @ASBBank deliver some lols. They're my bank. ASB, be funny. Or I'm gone. — The Ruminator (@RuminatorNZ) September 27, 2013

And then this happened…

@RuminatorNZ We'll let you in on a little something we've been working on in the ASB Labs… pic.twitter.com/l1IN3rFThY — ASB Bank (@ASBBank) September 27, 2013

@RuminatorNZ @ASBBank Nah… can't compete with a machine :(. We just use people here at Kiwibank. 🙂 ^RM — Kiwibank (@KiwibankNZ) September 27, 2013

As of writing, ANZ and Westpac hadn’t come to the party.

But to KiwiBank, ASB, TSB and BNZ, we salute you. Your use of social media is phenomenal and long may it continue.

And to Jen, Merrilee and Jarrod: well done on starting something beautiful.

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