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UPDATE: The SQDC took down the video on Thursday. Click here for an update.

Quebec’s health department is looking into whether the province is breaking its own law by advertising marijuana in a video visible to people walking by its Société québécoise du cannabis stores.

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The health ministry “did not specifically approve this video,” department spokesperson Noémie Vanheuverzwijn said Wednesday after reviewing footage of the video messages from the Montreal Gazette.

“As with any situation brought to our attention, we will conduct the necessary verifications and discuss this situation with the SQDC.”

The video in question is shown on display screens in the lobbies of at least two Montreal SQDC stores and is visible from the sidewalks outside.