Candy Corn is brilliantly simple and captures the essential nature of corn itself very well. Corn (I mean dent corn, not the fresh-eating sweet corn) is ubiquitous and exceptionally versatile; it can be used to create oil, sweeteners, cereals, starches, feeds and even plastics.

Candy Corn reflects that versatility well, in that it looks like food, but it is much better at boosting the appeal of other foods as a decoration or merely a side dish to more appealing things. Like corn in our everyday lives as North Americans, it’s everywhere at Halloween. Candy corn is a fondant, and fondant is basically a butterless, chocolateless fudge. It’s just sugar and corn syrup, sometimes flavored with a bit of honey and sometimes held together with a bit of gelatin or egg white.It’s kind of sad that candy corn has become some sort of punchline to jokes about reviled foods, but it must have lovers or at least likers, or else candy companies wouldn’t make so much of it.

Wrigley’s seems to have latched onto the seasonal quality of candy corn for their new Starburst Original Fruit Flavored Candy Corn but discarded most of the other qualities of candy corn. They’re brightly colored, fruitly flavored unlike normal candy corn. The only thing that remains is the triangular shape and layering of colors.

Each candy is three tiers of one of the Original Starburst flavors: cherry, strawberry, orange and lemon. All have white tips, light centers and dark bases.What’s particularly odd about them is that they’re flavored the same on all levels. At the bottom of the bag was a bunch of the little white tips that had broken off and they were absolutely just as flavorful as the colored bottoms. The other thing is they’re not a traditionally “flavored” mellocreme. The others that I’ve had are usually light - maple or cocoa flavored perhaps, or with mild fruit essences. The Starburst Candy Corn is going for true Starburst juicy flavor - sweet, fruity and tart.

Cherry was the darkest red. It tasted quite strongly of that artificial cherry that Life Savers and Starburst share. There’s a sharpness towards the end and an overall pleasant tartness. The texture is good, it’s soft and though it doesn’t quite melt in your mouth, it’s smooth. The flavor lingered, again, medicinal and artificial.

Strawberry was pink and had a similar sort of medicinal quality like the cherry. It wasn’t floral or jammy, just artificial tasting.

Orange was like a creamsicle, sweet but tart enough that it had a sort of aspergum finish to it. This too had a lingering aftertaste, kind of like yogurt or soured milk.

Lemon was probably the most successful, but that’s not saying much. The lemon had a hint of zest but mostly was like a lemon sherbet flavor.

On the whole, I found them a pleasant experience, but I was left wondering why I was eating them. I didn’t like the flavor variety, the aftertaste was odd and the tartness distracted from what is usually a very mild and comforting candy. I think to celebrate the season, I’ll just form my regular Starburst Chews into little triangles and enjoy them that way.

Starburst has really extended their fruit chew brand in a lot of ways. There are or have been jelly beans, lollipops, drinks, gummis and now mellocremes. I don’t think I’ve ever seen a Starburst gum, red licorice type chew or chocolately Tootsie Roll styled product. Only time will tell.

The ingredients do not list any eggs or gelatin, which I found surprising. It does list confectioners glaze, which usually means shellac so it’s not a vegan product.

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