As the Wall Street Journal reports, it's also almost assuredly a way to start recouping losses. Solé said that the carrier has boosted its user base thanks to the previous promotion. Now, the time has come to eke some more cash out of the reported nearly two million customers its picked up since.

Sprint's been bleeding money for what seems like forever. Closing stores, laying off employees, giving the president credit for business moves that were in the works way before last November and even hiring Verizon's old pitch man in an attempt to bring the carrier back into the black haven't worked for it yet. But maybe this rate plan switch-up could change its luck a bit.