It’s one of the most wonderful days of the holiday season. #UGLYSWEATERDAY on social media hit Instagram and Twitter December 15th, 2017 with a full frontal dose of hilarity.

One brand grabbed the neon reindeer concept by the horns. Alaska Airlines decked out plane seats with ugly sweaters for all passengers and offered up early boarding to passengers already decked out in their holiday garb.

It’s finally here! #ICYMI today is #UglySweaterDay. We’ve got you covered with our #MostWestCoast ugly sweaters on flight 321—we know the #FOMO struggle is real. pic.twitter.com/ZWiZ9Invsh — Alaska Airlines (@AlaskaAir) December 15, 2017

Early boarding on @alaskaair if you wear an ugly sweater. This oughta do. #uglysweaterday pic.twitter.com/rsfElNvolr — Matthew Robinson (@Robinsonpost) December 15, 2017

Krispy Kreme Donuts also got in on the fun, offering free donuts to those who showed up bedecked in Ugly Sweaters.

Join us for #UglySweaterDay on #Friday, 12/15 and Get a FREE Original Glazed Dozen when you buy any dozen! At participating locations (US/CAN) https://t.co/JQCQu2H9WY pic.twitter.com/Z5gIYh7IYp — krispykreme (@krispykreme) December 8, 2017

Although Tree, Santa and Reindeer themes dominated, you didn’t have to be decked out in Christmas Sweaters to play.

#UglySweaterDay The #WhoopiGoldberg line of sweaters covers all the bases! #UglyChristmasSweater & #Hanukkah Whoop #Whoopi #FridayFeeling #friyay pic.twitter.com/qjI1q8FEgo — The JDF (@jdffeet) December 15, 2017

You didn’t even have to be human.

Even the mini horses participate… #UglySweaterDay pic.twitter.com/4HcbzPXnOl — Breeders’ Cup (@BreedersCup) December 15, 2017

Or of this century…

Happy #UglySweaterDay with the #Startrek style pic.twitter.com/joA7Xx1c8c — lafemmemerveilleuse (@largottes) December 15, 2017

Warning: Some of the of the#UglySweaterDay sweaters are a little NSFW.

So how much impact does an Ugly Sweater really have on social media? How do you sort the Donners and the Blixens from the Rudolphs whose noses (and knits) really shone so bright?

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While the Tweets and Grams were still flying in fast and furious, we ran a couple Hashtracking Explorer Plus Snapshot reports early this afternoon to help predict who was taking the #UglySweaterDay title home this year.

You can download our full #UGLYSWEATERDAY Instagram report and #UGLYSWEATERDAY Twitter report here.

Working on your own social media campaign for the holidays? You might want to consider Hashtracking’s Explorer Plus reports. These quick, easy and inexpensive PDF snapshot reports can be ordered on Hashtracking.com’s home page. They give you access to up to 1500 of the most recent tweets within the last month, or 500 of the most recent Instagram posts. This is all wrapped up in a tidy and presentable PDF to share. No subscription is needed to run a report and you get the insta-gratification of being able to share your report via PDF when and where you need it.

Looking for a little more detail, need to collect more posts and report within time sensitive windows? Hashtracking Trackers can help you capture every tweet and post and report in detail on any given time period.

What other holiday tags should we be tracking? Leave us a comment below!