Hear me out on this. I think we, on RFD, need to talk about how we post deal valuations - especially with PC Optimum points.. The error appears on almost every thread about TMS, Shoppers, etc. See this for instance: shoppers-drug-mart-samsung-galaxy-tab-e ... #p30621829 . Many more if you do a search by SDM or TMS tag.If you buy something for $100, and you get 100,000 PCO points, you are NOT getting the item "for free".Your effective discount is 50%. You got $200 worth of stuff ($100 original purchase + $100 in "free" PCO points) for $100 (what you originally paid). You are getting 50% off.So if you buy a phone, or cosmetics, for $300, and The Mobile Shop or Shoppers offers you $300 in PCO points, the "effective cost" of your stuff is NOT nil, it's $150.If, on the other hand, you buy something for $100, and there's a $100 coupon you can use at the checkout immediately, you are, in fact, getting your stuff "free."Or, say you're promised a rebate cheque for $100, you are (if you actually get the cheque), your "effective cost" is nil.So what do you say folks, let's stop inflating PCO points deals and report their values fairly. Hope I'm not being too pedantic.It's not exactly PCO's fault, but they know exactly what they're doing and it's a marketing masterstroke.