Greg Lynn, owner of Greg Lynn FORM and professor of architecture and urban design at the UCLA School of the Arts and Architecture, was selected to represent the United States at the 2016 Venice Biennale, an event often described as the “Olympics of architecture.” Today, brought to life through Microsoft HoloLens and Trimble’s mixed reality technology, his work will feature as part of The Architectural Imagination: “an exhibition of new speculative architectural projects commissioned for specific sites in Detroit but with far-reaching application for cities around the world.”

https://www.youtube.com/watch?v=1gmkJqW0WFQ

Specifically, Venice Biennale commissioned Greg to envision a drastic redesign of a Packard plant that has been abandoned for half a century. Upon selection, Greg knew that the combination of Microsoft HoloLens and Trimble’s design software presented the perfect canvas on which to conceptualize and showcase his work. Trimble’s powerful mixed-reality technology features and capabilities bring complex architectural designs to life on HoloLens, providing an unmatched level of real-world scale, proportion and perspective.

HoloLens and Trimble enabled Greg to cost-effectively visualize and navigate a holographic representation of the Packard space at scale from the convenience of his work space in Venice Beach, California. At an early stage, this capability provided him with the perspective and foresight to make decisions otherwise not possible until much later in the design process. Additionally, via a shared experience, HoloLens affords an effective means of communicating to others why specific design decisions were made.