Facebook has multiple features that allow users to post decorated photos, videos and GIFs as ephemeral status messages across its properties. Since Instagram's version is the most popular -- it even has more users than Snapchat -- and Facebook's is barely used, the social network introduced a tool that makes it possible for the photo-sharing app's users to crosspost Stories to its main website. The company also merged Facebook Stories and Messenger Day into a single entity simply called "Stories" late last year.

If it gives this new feature a wider release, then users can create a single Story on Instagram then share it on Facebook, Messenger and WhatsApp. That will make things so much easier for people who use all those platforms, though Facebook will have to conjure up a way to ensure users won't get annoyed by seeing the same Story on multiple apps.