Calagione: We realize not every beer drinker wants to politicize their beer choices to the degree that existentially we need to. That said, I do feel that every beer drinker deserves to know who really owns the brands that they are told are coming from independent craft breweries. And in that case I'm not just throwing the world's biggest breweries under the bus. There are sometimes labels on brands that fall into the Brewers Association's definition of a craft brewer on which you can't see what facility it was made in or whatever. I think more transparency is necessary. It's easy to stand outside that definition and poke holes at it, but for better or worse, it is the most established definition we have. I feel true indie craft breweries need to keep championing that definition and draw consumers' attention to it. If they understand who makes their beer and they're like, "Screw it, it's half as much as an IPA made by a small brewery; glad you told me I don't give a crap," well, God bless them. That, too, is economic Darwinism. But right now there is not enough integrity in being as transparent as the consumer deserves us to be.