As TGP’s Kristinn Taylor first reported, Keurig faced a boycott by outraged fans of conservative heavyweight Sean Hannity after the company caved to Soros’ Media Matters after the group smeared Hannity over his comments about Alabama Republican U.S. Senate nominee Roy Moore and accusations reported by the Washington Post that Moore preyed on teenage girls when he was in his early thirties.

Conservatives destroyed their Keurig machines and posted the videos to social media in protest.

Liberals are offended by this video of a Keurig being thrown off of a building. Please retweet to offend a Liberal.#BoycottKeurigpic.twitter.com/0qbHlmyqcA — Collin Rugg (@CollinRugg) November 12, 2017

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Dear Keurig, I have had some version of your product in my home for over 10 years, but guess what…THAT ENDS TODAY! Just as it is your freedom to choose where you advertise, it is also my freedom to be free from you. You side with MSM REPROBATE I can fix that! #BoycottKeurig pic.twitter.com/v0EOk5Mwsp — BrewOnThis® (@BrewOnThis) November 12, 2017

Hannity was getting a kick out of it and thanked his loyal following!

I am humbled and speechless and frankly laughing my ass off. I love all my deplorable friends. Thank you and Game on!! — Sean Hannity (@seanhannity) November 13, 2017

Hannity called out Keurig Monday morning, asking them if they care that they blindly listened to the Media Matters hack.

So @Keurig do you even care this is the person you blindly listened to? https://t.co/ULl5KqmhmN ? https://t.co/EnA9XHaRoZ — Sean Hannity (@seanhannity) November 13, 2017

Keurig CEO Bob Gamgort sent a memo to Keurig employees apologizing for ‘taking sides’ as reported by Erik Wemple via WaPo: Keurig still won’t be advertising on Hannity’s show!

In most situations such as this one, we would “pause” our advertising on that particular program and reevaluate our go-forward strategy at a later date. That represents a prudent “business as usual” decision for us, as the protection of our brand is our foremost concern. However, the decision to publicly communicate our programming decision via our Twitter account was highly unusual. This gave the appearance of “taking sides” in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent.

Basically Gamgort is more concerned his employees received a social media backlash rather than addressing his angry consumers. Let that sink in.

Read the full memo here.