The story of The Bulldog starts in 1974 , in the middle of the red light district. Henk de Vries created a place where everyone is welcome. A place where people can enjoy the privilege of being themselves: The Bulldog coffeeshop. Inspired by his dog at that time, a bulldog named Joris. Even the company logo was inspired by Joris; a drawing of Joris’ head.

The Bulldog today.

Right now, almost 45 years later, The Bulldog expanded tremendously. The formula of The Bulldog proved to be a success. Many followed the example and by now the term ‘coffeeshop’ is recognized in many countries. Through the years The Bulldog has become a versatile company and the brand has gained more depth. Besides the coffeeshops there are also two cafes, three souvenir shops and a hotel in Amsterdam. The Bulldog also expanded across the borders of Amsterdam with a hotel and vacation homes in Canada, social clubs in Barcelona and Ibiza, a bar-restaurant in the centre of Rome and on the tropical island of Aruba. On top of it all there are several product lines like merchandising, Iced Coffee, The Bulldog energy drink, smoker products and seeds.