AUSTIN (KXAN) — Local Austin music store Waterloo Records has filed a lawsuit against Waterloo Music Festival for using the brand’s name, a city staple, for its event title.

Waterloo Records reached out to the music festival promoters to discuss possible solutions surrounding the use of the name “Waterloo” and the confusion it may cause in the local and music communities.

The two groups were unable to reach an agreeable solution, which led to the record store filing a suit against Waterloo Music Festival on Aug. 31.

Waterloo Records’ president, John T. Kunz, spoke out saying the company “[regrets] that this action is necessary.” Kunz says they must protect the trademark and rights to their company’s name, otherwise, they run the risk of giving them up.

The locally famed store, which has doubled as a music venue for artists like Norah Jones and Sheryl Crow, opened its doors 36 years ago.

Kunz says they wish the festival promoters well and only asks for the new festival’s name to be changed to avoid confusion between the two. He also hopes to drop the lawsuit, potentially attend the fest, and “get back to what we do best: connecting music lovers and music makers…”

KXAN has reached out to the Waterloo Music Festival for a statement.