Record payout earned from MadLipz’s first 5 weeks in the KRE program

Over the last few weeks, we’ve written about Kin’s partnership with Nearby and Tapatalk and shown how integrating Kin can boost engagement and provide an additional revenue stream. Kin’s goal is to help app developers and their content creators focus on bringing creative ideas to fruition, improve user experience and provide an additional means of monetization.

This week, the spotlight goes to our partner, MadLipz, a popular video subbing and dubbing app based in Toronto, Canada with a monthly active user base of over 2 million. Since its inception, MadLipz has always wanted to incorporate an incentive-based point system into the app that enables peer-to-peer tipping. Ideally, users would be able to give their favorite creators tokens of appreciation in the form of real-value microtransactions. Here’s where Kin comes in.

The app’s partnership with Kin began in late 2018 when the two companies met and found their philosophies and goals particularly aligned. MadLipz saw that partnering with Kin and integrating Kin experiences into the app would allow them to easily introduce the kind of tipping system they envisioned. User-to-user tips with the Kin coin go beyond simple in-app points and hold real value.

MadLipz officially joined the Ecosystem and integrated the Kin SDK in February 2019. In July, MadLipz joined the Kin Rewards Engine (KRE) program.

The KRE places particular emphasis on peer-to-peer (P2P) engagement and provides higher rewards for every P2P interaction. After joining the program, MadLipz began to receive weekly payouts from KRE for a total of three Kin experiences integrated into their app:

Tipping creators in recognition of awesome content Tipping creators whenever their content is shared Adding voice filters to videos

Between July 1, when users were introduced to the new P2P Kin experiences, and August 12, MadLipz saw an uptick in Kin Monthly Active Spenders (MAS) from 6,000 to 101,000. That’s a 1600% increase in user engagement with Kin.

Engagement with Kin spikes 1600% on the MadLipz platform

As a result of this spike in MAS and Kin transactions, the KRE rewarded MadLipz with a payout of over 1 billion Kin in its first 5 weeks of participating in the program.

Numbers like these show just how much potential integrating Kin has for apps, especially when the focus is placed on encouraging peer-to-peer engagement.

Just as the previous stories in this series show, MadLipz’s story demonstrates just how much potential there is for apps that integrate the Kin SDK. Within just 5 weeks of joining the KRE, MadLipz was able to earn significant rewards and make their goal of providing users with a real-value tipping system a reality. Again, integrating Kin has shown how working together to focus on creating more great user experiences is a win-win for everyone.

Read the case study to learn more about MadLipz’s journey to success with Kin.

Download MadLipz and experience it for yourself.