Image: HTC

As people come to realize the true cost of their phones, many are looking towards the lower end of the market. HTC just announced the Desire 510 designed to bring LTE to the masses.

Due to regional carrier pricing, HTC did not reveal the MSRP in their press release, even though their focus here is launching an affordable LTE device. As I recently mentioned in my affordable smartphones article, Nokia and Motorola offer some compelling options at low prices. The Nokia Lumia 635 has LTE and is available for as low as $99 with no contract while the Moto G with LTE is $219. It remains to be seen if HTC can offer a compelling device in this price range.

Specifications for the HTC Desire 510 include:

4.7 inch 854x480 FWVGA display

Android 4.4 with HTC Sense and HTC BlinkFeed

Qualcomm Snapdragon 410 1.2 GHz quad-core CPU

8GB internal storage and microSD card slot for up to 128GB more

1GB RAM

802.11 b/g/n WiFi, Bluetooth 4.0, DLNA, and GPS

5 megapixel rear camera and VGA front facing camera

2,100 mAh removable battery

The HTC Desire 510 will be available in white and grey polycarbonate material. HTC will also have their HTC Dot View case available for the device.

HTC's Peter Chou stated the following:

The industry has been talking about the 4G effect for so long now that it’s easy to forget that only a small selection of top-end devices are taking advantage of the technology. Owning the latest and greatest technology shouldn’t be reserved for those with the highest budgets. People today should expect their smartphones to double as mobile entertainment hubs.

It will be available around the world, including in the US. Local pricing and availability will be announced by regional carriers closer to launch.