Hey parents! If you’re wondering why you keep paying for a Netflix subscription every month when it turns out your teenager prefers watching YouTube instead, it turns out that the streaming giant has plans to remedy that, stat.

A recent story by The New York Times suggests that Netflix, as a game-changing streaming platform, is now “entering its awkward teenage years” in regards to its latest, teen-oriented programming acquisitions. In recent months, the streaming giant has been making a point of investing in numerous teen-focused original series, including highly anticipated reboots Degrassi: Next Class and Fuller House: both of which already have devout, built-in fan bases excited for their 2016 releases. Today, Netflix announced its acquiring of exclusive streaming rights for Smosh: The Movie (landing on the service September 22) and Bad Night (slated to stream September 4), both of which feature YouTube sensations made Internet famous by the teen-centric web channel Awesomeness TV.

The Times report argues that venturing into teen and tween-focused content will certainly pose a challenge for Netflix, but also concedes its necessity. While critically praised, award-winning series like House of Cards and Orange Is the New Black have helped Netflix grip adult viewers, the streaming service still seems to be finding its voice when it comes to harnessing quality shows pertaining to teen and tween audiences — a complicated group with constantly changing interests that might not necessarily fit in to this anti-family programming age of TV in which we’re living.

It looks like Netflix’s biggest challenges in this arena are two-fold. First, they’ll have to convince post-millennial audiences to care about revived series that were hits back in the ’80s and ’90s; second, luring YouTube-crazed viewers over to Netflix in order watch series and movies starring their favorite web personalities might be easier said than done. In short, it’s not just about getting teens to watch more Netflix, it’s also about getting them to change their already-ingrained viewing habits. The service’s vice president for global independent content, Erik Barmack, mentioned in an interview cited by the Times that traditional TV and digital outlets offer plenty of series for adults and children, but few for a growing generation. This is especially troubling considering Generation Z’s current pop culture consumption will undoubtedly shape the future of media companies, both established and new.

Streaming services like Amazon Prime Instant Video have already made a point of harnessing teen-oriented shows like A History of Radness, which blends a relatable coming-of-age narrative with rock n’ roll themes (see Decider’s review), to compete with traditional outlets like Nickelodeon, Cartoon Network, and Disney Channel — all of which reigned in the nineties and aughts. Netflix is next on the list for challenging both linear TV and competing streaming services like Amazon and Hulu, both of which are rapidly funding their own pushes for original content. Yet, between the annoucement of Degrassi: Next Class and Fuller House plus the exclusive streaming rights to YouTube-born movies, Netflix seems to be on track for catching teens’ attention and letting them know that their viewership isn’t just welcome, it’s necessary for their long run survival.

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