I’m a Celebrity... has come under fire from vegans after contestants were accused of using their diets to avoid challenges, as well as eating meat.

Viewers were shocked when singer Fleur East, who has widely publicised her veganism in the past, was seen tucking into wallaby wings on Monday night’s episode. Reports suggested she would not be taking part in the Busktucker trials that involved eating bugs and insects.

In September last year, Fleur East excitedly told her Twitter followers: "So I've been vegan for over a month now and I feel amazing."

She has also posted about eating vegan food with her father, and promoted the restaurant Zizzi's lentil ragu.

One viewer tweeted: “HANGGGGGG ON. Fleur is not doing the eating trials because she’s ‘Vegan’ but I’ve just seen her chowing down on a wallaby wing?”

Another angered vegan wrote: “Wtf though fleur was vegan? Why’s she eating f---king wallaby what an absolute let down.”

However, show insiders told The Telegraph that Ms East has ditched her veganism for the series and will eat whatever is put in front of her.

Fleur East’s team added: “Just to address, Fleur is not a vegan. For health reasons she has in the past followed a vegan diet, but she is not adhering to this in the jungle.”