SINGAPORE: If you have been impressed by the Singapore Police Force's (SPF's) recent use of memes in their social media channels, be prepared to be blown away – Jurong Police Division has organised a crime prevention campaign with no less than The Pokemon Company.

The campaign, which aims to spread messages on how to prevent crime with Pokemon characters during the March school holidays, was launched on Saturday (March 10) at Jurong Point.

There were Pokemon game booths and crime prevention booths at the mall, and a Pikachu parade and dance was held there.

Shoppers could also meet and greet the Pikachu mascots that were bopping about at the event.

The campaign, which will run till March 18, was launched by Jurong police division commander and Assistant Commissioner of Police Koh Wei Keong, along with Susumu Fukunaga, corporate officer of The Pokemon Company.

It is underscored by three key messages that are included in notebooks, folders and car decals that were given away at the booths.

The messages are:

1. Don't take dimly lit shortcuts

2. Don't buy counterfeit goods; and

3. Don't use your mobile phone while driving.

ACP Koh said this is the first time the SPF is collaborating with The Pokemon Company in crime prevention.

"With the appeal of the Pokemon characters, we hope to be able to reach out to more members of the public on crime prevention," he said. "We certainly look forward to more opportunities like this in the future." – The Straits Times/Asia News Network