Ipsy makes $500 million in revenue a year through subscription beauty boxes. For October it announced a larger more expensive box for $50. Many loyal customers of the less expensive boxes signed up being promised quality items. The items revealed on October 2, 2019 were substandard in that they were unknown brands, repeat items, not suitable for subscribers (based on their beauty quiz) and the $50 box was NOT worth the hundreds of dollars Ipsy promised its subscribers.

Ipsy-refund the Ultimate subscribers their $50 and admit that this inaugural "luxury" box was a failure.