Vizio unveils new Dolby Vision Ultra HD TVs, one for $130,000

Mike Snider | USA TODAY

Vizio is set to bring to market the first 4K Ultra HD TVs with Dolby Vision.

Its new reference series sets, the 65-inch (model RS65-B2) and 120-inch (RS120-B3) are available for order, priced at $5,999.99 for the 65-inch model and -- get ready to raid the 401K -- $129,999.99 for the 120-inch model.

Both displays are the first to incorporate Dolby Vision, Dolby's proprietary playback technology for High Dynamic Range (HDR) for an increased range of brightness and Ultra Color Spectrum technology for a wider color gamut.

As the 4K content pipeline continues to grow, some studios and providers are embracing Dolby Vision and open HDR standards for richer visuals. For the Vizio TVs, Warner Bros. Home Entertainment has several films that customers will be able to view right away including The Lego Movie, Edge of Tomorrow and Sherlock Holmes via the Vudu streaming service. Other films are in the work including Mad Max: Fury Road. Netflix plans to soon be offering Dolby Vision-enhanced movies, too.

“With Vizio's launch of the first TV with Dolby Vision technology, and the commitment of major studios to deliver Dolby Vision content, we are now able to bring a dramatically enhanced visual experience to consumers in the home," said Dolby Laboratories president and CEO Kevin Yeaman in a statement.

Other TV makers including TCL are expected to bring Dolby Vision-supported displays to market. In addition to the increased video quality, Vizio's new 65-inch set has built-in Wi-Fi and built-in speakers accompanied by two rear satellite speakers and a 10-inch wireless subwoofer.

“High Dynamic Range and Ultra Color Spectrum is enabled through proprietary, custom panel technologies creating a television that pushes the limits of contrast ratios and color gamut while redefining the level of picture quality available at home," said Vizio chief technology officer Matt McRae in a statement.

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