West Ham United have unveiled a £90 kit for their friendly against Juventus... and it's not even their first game at the Olympic Stadium.

The Hammers have collaborated with official kit supplier Umbro, and principal sponsor Betway, to create a special, limited edition all-dark blue kit to kick off the club's journey at their new abode.

The club claim they will wear the kit in the FA Cup, but if they go out in the third round, that will mean they will only wear it in one competitive match.

(From left) Aaron Cresswell, Mark Noble and Andy Carroll model West Ham's special kit

Captain Noble poses in West Ham's all-blue strip for their Juventus match

Following their 2-1 away defeat to Domzale in their Europa League third qualifying round first leg tie at Stadion Stozice last Thursday, West Ham host the Slovenians in the return fixture in Stratford this Thursday.

The club - famed for their claret and blue home strip - will then wear the kit during their Betway Cup clash against the Old Lady on Sunday. West Ham will use the kit in the FA Cup if there is an appropriate clash.

The unique design is said to be inspired by the all-blue Thames Ironworks kit worn in the 1890s.

Thames Ironworks, who would later become West Ham United, were founded by Arnold Hills and the move from the Boleyn Ground to Olympic Stadium is seen as a continuation of his vision.

The east Londoners' sponsors have released a YouTube video to give their supporters a first glimpse of the new design, which features a highlights reel including club legends Bobby Moore and Paolo Di Canio.

The video, narrated with the story of Hills, Thames Ironworks and West Ham’s journey, ends with captain Mark Noble unveiling the shirt alongside striker Andy Carroll and left back Aaron Cresswell.

West Ham uploaded this picture to Instagram with Michail Antonio, Noble and Carroll

Antonio, Noble and Carroll also feature on West Ham's official website in the strip

The strip's unveiling was met with a mixed reaction on social media.

Twitter user @jasontheo1969 said: 'I'm not one for wearing colours to games or anywhere else to be honest but I might pick myself up one of these.'

However, @dairyflatmjb4 seemed to have a dig at the club by saying: 'marketing. Consume. Consumption.', as did ‏@JosephNicholls5: 'take this down before my eye balls burn and so does the kit.'