A FIRST-of-its kind sex doll shop has opened where customers can "try" out the silicone beauties before they buy has opened in Las Vegas.

The Las Vegas Sex Dolls Experience prides itself on boldly going where no one has been before - but insist: "We are not a brothel".

5 Customers can enjoy a tailored experience Credit: Lvsexdolls

5 Operating out of The Studios, the business is currently under investigation for operating a business without a license Credit: Facebook/TheStudios

5 The company insist they are not a brothel Credit: sexdollsexperiance

Operating out of The Studios at 5150 Pecos Road, the business offers clients the a range of sex dolls and the chance to try them out before they commit, at $150 per session.

They aim to help customers: "'create and interact" an "erotic atmosphere that is perfectly customized" to each individual's tastes.

On their website they say a host will meet enquirers at the door wjere they will be escorted to a "discreet, safe and private studio">

But local residents aren't too pleased with their neighbourhood's latest addition.

One woman told the Las Vegas Review Journal: "We've got apartments and houses on the other side of the road on the other side of Pecos, and we've got houses over here with children. It shouldn't be allowed, and I didn't think by law it was".

She added that people park in front of her house when they use the club, telling the Journal: "I know they are not here to visit people in the neighborhood because you see them walking on up to the club".

And sex worker, Roxanne Price criticised the development, calling it a "slap in the face".

She said in an interview with AVN: "I love my job as a Vegas-area legal prostitute.

"I work hard to comply with all of the regulations in Nevada and I'm happy to travel to nearby rural areas in order to legally sell my sexual services. But this doll brothel is a slap in the face to me and the other hard-working sex workers that are trying to make our way in the world".

Ms Price also tweeted: "Sex doll brothel in Las Vegas? Fine.

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"But, how about no longer criminalizing HUMAN sex workers in Vegas?"

And in a final twist, aspersions have been cast over whether the so-called "brothel" actually is legal.

The Studios at 5150 does not appear to have a license, with a Clark County spokesperson confirming they are currently under investigation on suspicion of operating a business without a license.

5 One sex worker has been very vocal in her criticism Credit: Twitter/RoxxannePriceGFE