The FCC is holding a chat on Twitter today about its new "Net Neutrality rules" proposed by Chairman Tom Wheeler. We implore you to let them hear it. The hashtag to do so is #FCCNetNeutrality, and the chat starts at 2 p.m.

Here's why it's a big deal: FCC Commissioner and former telecom lobbyist Tom Wheeler proposed rules two weeks ago that would permit for a "Fast Lane" for those willing to pay for it on the web, relegating the rest of Internet traffic to a slow lane unless a toll is paid to an Internet service provider. That means, yes, Netflix might slow down if Comcast is at odds with the company. But it also means companies like Netflix, in the future, might not be allowed to created — because the toll to start and maintain an Internet business early on would be too heavy.

The new rules have been met with radio silence on television, likely because of the complexity of the issue and because, as David Carr points out, parent companies of cable nets like CNN (TimeWarner) and MSNBC (Comcast) have a rooting interest in keeping the big cable/Internet bundle in place.

This has all the makings of active corruption—an FCC effectively bought by the telecom lobbies, drafting anticompetitive rules that create a new stream of profit for Verizon and Comcast—that, only by procedure, has to be brought to public comment.

But if the FCC's big money ties to the telecom industry become the biggest story on the Internet for 24 hours, wouldn't it be conspicuous if the major cable networks -- businesses which depend on carriage fees by the big bundle or are outright owned by the Internet service providers -- still avoided it?

According to research on TVEyes, Time Warner-owned CNN has talked about net neutrality exactly once since the beginning of the New Year -- on April 24th at 4:20 a.m. Comcast-owned MSNBC has talked about net neutrality 10 times in the same time period.

Recent Q&As with maligned leaders, from NCAA President Mark Emmert's Twitter fiasco to NFL Commissioner Roger Goodell's chat to the #MyNYPD hashtag, all trended for most of the day. All got significant TV attention, from ESPN to the nightly news. Why would this be any different?

After an initial public outcry, Wheeler revised the rules to allow for FCC oversight into all "Fast Lane" deals, while simultaneously insisting that the two-lane system doesn't exist.

But language still allows for slow lanes to persist in the revised rules. Even stories Tweeted by the Special Counsel of External Affairs at the FCC note the contradiction in the language.

Google, Facebook, Twitter, Amazon and other tech giants wrote a letter to Tom Wheeler to inform the FCC that the new rules would be anti-innovation and anticompetitive. If a slow lane existed at the creation of their companies, it's likely the reallocation of the company's capital to paying speed tolls would've slowed growth and innovation.

As the Internet dives deeper into the Internet of Things — from home automation to self-driving cars — the tech giants don't want to risk an artificially slow Internet so that ISPs can make a few extra dollars.

As Esquire has noted in the past, the chairman's insistence on a Fast Lane that would invent a new stream of income for telecoms likely comes from the FCC's very public revolving door with the Comcast and other media giants. Wheeler is a former president and CEO of two telecom lobbies. The current chief lobbyist at Comcast, VP of Government Affairs Meredith Baker, is a former FCC Commissioner. Four other key players at the FCC are former Comcast employees.

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