In time for CES 2017, the VR/AR Association (VRARA) has launched theDirectory, a first-of-its-kind searchable global database of technology solution providers in the VR, AR, and MR ecosystem.

With ever-growing interest in VR/AR—and companies offering services for nearly every industry vertical—it has become a major challenge for brands and organizations to know who is in the ecosystem, where they are located, and what they do. This VRARA initiative seeks to fill that need.

Companies can add listings to theDirectory free of charge because the VRARA wants to ensure maximum visibility for brands, customers, and clients.

The database is searchable by company name, category, location, and comprehensive search tags. According to Nathan Pettyjohn, founder and president of the VRARA, theDirectory helps fulfill the organization’s mission of making it easier to connect, grow, and gain knowledge in the VR and AR ecosystem on a global scale.

“The VR/AR/MR ecosystem is growing at an unprecedented pace, faster than anything we have seen in the mobile ecosystem,” said VRARA Global Executive Director Kris Kolo. “There are now thousands of companies offering VR or AR related services and it will be impossible to find the best partner with a simple google search or by going to events. TheDirectory fills this need and will connect organizations in a more efficient and effective ways by ‘match-making’ on a global scale.”

Companies wanting to make sure they’re included in theDirectory can submit their information for validation by visiting thedirectory. thevrara.com. Getting posted is free, but the database is only accessible to VRARA members.

The VRARA is a global industry association for brands and professionals in the VR, AR and MR space. Entering its second year, the association is passing the 100-member mark with 17 global chapters worldwide, and many more will launch across the globe in 2017. More information about establishing a chapter can be found here.