The world’s largest 4K display monitor, manufactured by Mitsubishi Electric Corp., is now lighting up Times Square in New York.

At 100 meters wide and 24 meters tall, the display spans an entire block and stands about eight stories high. It incorporates about 24 million LEDs, Jun Takeshita, an employee at Mitsubishi Electric, told Japan Real Time.

The screen was made in Mitsubishi Electric’s factory in Nagasaki prefecture. Its manufacturing cost hasn't been made public. It may seem familiar to some New Yorkers. Mitsubishi Electric also provided the high-resolution video screen at Yankee Stadium, although that display isn't 4K full high vision. Mitsubishi’s 4K screen is set up at the front of New York Marriott Marquis, located between the west 45th and 46th on Broadway. According to the Times Square Alliance, more than 300,000 pedestrians visit the area and 115,000 drivers and passengers pass through it every day.

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