Hundreds of British men are threatening to boycott Gillette over a new advert which references bullying, the #MeToo movement and 'toxic masculinity'

Social media was deluged with outraged males who vowed never to buy any more products from the firm after the commercial went viral.

It shows a man talking over a woman in a boardroom, boys fighting and grown men ignoring them saying 'boys will be boys'.

It later features men wolf whistling at women without being countered by their peers.

Mansplaining: In one scene, a man speaks over his female colleague and explains what she means

Not having it: Instead of saying 'boys will be boys,' a dad stops his son from fighting with another little boy

Then at the end of the advert it shows good examples of behaviour, with men being corrected for their actions.

In just one day 197,000 'disliked' the advert on YouTube.

The twitter hashtags #boycottgillette and #getwokegobroke - a term aimed at companies who try to be too politically correct and then suffer financially - spread online.

One wrote: 'Good luck continuing to sell your overpriced easily replaced razors to the majority of your razor customer base after telling them how much you hate them.'

ocial media was deluged with outraged males who vowed never to buy any more products from the firm after the commercial went viral

Another said: 'I choose to no longer use Gillette products. I am neither sexist nor a misogynist and I find it abhorrent that a firm would use these messages and MeToo campaign to sell their wares.'

Another user wrote: 'This is absolutely shambolic stuff. A cheap and disingenuous attempt to win favour with today's PC culture.

'Men are NOT like this and sexual harassment and bullying have NEVER been part of what masculinity is about. Any bloke worth their salt should.

And one added: 'Congratulations Gillette. You just alienated about half of your customers with this stupid ad. Hope you like losing money because that's what is going to happen.

Piers Morgan was furious over the Gillette advert and said it would be outrageous if there was a similar advert about women

Earlier today Good Morning Britain host Piers Morgan was livid the P&G brand known for its 'the best a man can get' slogan was advising men how to behave, saying 'most men are good guys'.

He said: 'Men these days don't know what the hell they're doing all the qualities that were good in men are being portrayed as evil.

'Gillette used to celebrate fabulous masculine qualities, now the presumption is we are all horrible people. They have changed their tone from celebration of masculinity.

Stand up for what's right: The ad shows one man stopping his friend as he catcalls a woman who is waking by

'This is not being driven by most women. It's being driven by radical feminist who don't like masculinity.

'If this was the other way round –starting from the presumption all women are bad – you'd be fired.

'The premise of the Gillette advert is all men are predators unless proven otherwise.'

The advert asks, as it shows examples of bad behaviour: 'Is this the best a man can get?

Activist: The commercial shows a clip of actor Terry Crews, a victim of sexual assault, saying: 'Men need to hold other men accountable'

It continues: 'Its been going on far too long. Something finally changed

It finishes with: 'The boys watching today will be the men of tomorrow.'

The advert is currently being aired in the US and there are no plans to bring it to the UK even though the ad was directed by Kim Gehrig at the UK-basedproduction agency, Somesuch.

A spokeswoman for P&G said: 'Gillette first introduced its tagline 'The Best A Man Can Get' 30 years ago.

'Today, we're saying that the ideals that this statement inspire still hold true – but there's more we can do as a brand, and as a community of men, to live up to this ideal.

Challenging social norms: The commercial highlights all the different ways the mistreatment of women has been normalized over the years

'As a brand that has been part of manhood for over a century we have a responsibility to influence culture and use our voice to champion positive male behaviours.

'We expected debate - discussion is necessary. This campaign encourages all men to strive to be the best versions of themselves everyday to set the right example for the next generation.'

Women in the UK have also been angered by the advert.

Clare Dalliday‏ said online: ‘Shame on you @Gillette. One step too far.

Full of meaning: |A boy runs through a living room as a mother consoles her son who is a victim of bullying

'The man stopping his friend from going after woman in street. Why? Looked at her, liked her, wanted to ask her out.

'What is wrong with that? Is this the end of dating. I fear for my 2 teenage sons wanting to date. @GMB #GilletteAd.’

A woman named Annette said: ‘I think if you made the identical advert related to Gillette women’s their would be outrage!’

Another woman said: ‘Still open season on men I see.’

However some were more positive and supported the message.

One man said: ‘I love the #Gillette advert.

'I agree that it showed how you can still be masculine and not have to adhere to old fashioned and toxic tropes. Some people will never understand how important it is to change the way some men act and how it reflects others.’