TIJUANA, Mexico — In 2016, when as many as 3,000 Haitians who fled Hurricane Matthew ended up stuck in Tijuana without a legal way north, locals and leaders offered housing, clothing and jobs.

“It’s something people in Tijuana would cite with pride,” said Everard Meade, director of the Trans-Border Institute at the University of San Diego. He summarizes Tijuana’s response: “The United States couldn’t do anything for them, but we did.”

Mexico has long been a welcoming crossroads of the Americas with Tijuana its northern beacon. But this time, with an estimated 10,000 Central American migrants aiming to cross the U.S. border, good will is fading and hostility is growing.

Workers reinforce the security on the US side of the border fence with Mexico, as seen from Playas de Tijuana, Mexico, on November 15, 2018. Pedro Pardo / AFP - Getty Images

Tijuana’s conservative mayor, Juan Manuel Gastelum, has complained bitterly about the influx, local news outlets have asked who organized the caravan and social media platforms have spread stories of Central Americans using drugs.

“Human rights should be reserved for righteous humans,” Gastelum said last week.

Like many places in the world, Tijuana has been infatuated with the kind of neo-nationalism embraced by President Donald Trump, and some political leaders are all too willing to tap it for headlines, Meade said.

“Trump has infected the mayor of Tijuana,” said Enrique Morones, founder of Border Angels, a pro-migrant group with members in the U.S. and Mexico.

Last Wednesday, not-in-my-backyard residents in the upper-middle-class Playas de Tijuana neighborhood, where some migrants are staying, clashed physically with some of the newcomers.

“There are a lot of expressions of xenophobia against them,” said Victor Clark-Alfaro, a professor of Latin American studies at San Diego State University who lives in Tijuana." There’s a division in our society because there are more people who residents don’t want to be here."

Protesters rallied Sunday at the monument to Aztec ruler Cuauhtémoc in the city’s Zona Rio shopping and nightlife district against the estimated 2,600 migrants in Tijuana

At a news conference Saturday outside Border Angels' migrant shelter right on the beach, the group’s president emeritus, Sara Gurling, called the mayor’s quip on human rights “very dangerous.”

“People of good conscience need to be calling on this mayor to stop these words,” she said. “He’s calling on the worst of the human spirit to rise up against the most vulnerable.”

Migrants, part of a caravan of thousands traveling from Central America en route to the United States, stand in a line to receive cups of coffee in a makeshift camp at a gas station where the migrants wait for buses which take them to the Mexican border city of Tijuana, in Navojoa, Mexico November 16, 2018. Kim Kyung-Hoon / Reuters

But the mayor found an issue that resonates. He has generated headlines in the United States, where the conservative Daily Caller noted that Gastelum describes the Central American migrants as an unwelcome “horde.”

Santiago Alvarado, 29, watched the pro-migrant news conference with skepticism.

“People are afraid to come here,” he said, surveying a beach divided by bollards that mark the border. Alvarado said the caravan was filled with "mara salvatruchas" — MS-13 gang members, a claim discounted by those traveling with the migrants.

He echoed another claim among some of the migrants’ critics in Tijuana: “They’re not thankful for what people have done for them.”

“This country is not yours,” he said.

Meade of the Trans-Border Institute said that while local and state governments might not have the resources to help the migrants, it won’t likely become a humanitarian crisis in Tijuana, as some have predicted.

He said there are thousands of job openings, particularly in the manufacturing and construction industries, in Tijuana, a metro area with up to 2 million residents.

“Anyone can work in Tijuana right now,” he said.

Some in Playas de Tijuana are upset because the caravan inspired Trump to harden border crossings by closing lanes at the Southwest ports of entry, making life miserable for an estimated 30,000 Tijuana residents who work in the United States.

“I was born and raised in Tijuana,” said resident Marco-Antonio Gonzalez, 47, who said his two sons were living in the United States as citizens. “The way this [caravan] was done was disrespectful. They cause trouble. We don’t know who they are.”

He said he’s seen migrants toss unwanted food and discard donated clothing that’s not brand-name.

“You have to be humble,” Gonzalez said.

Members of the U.S. military install multiple tiers of concertina wire along the banks of the Rio Grande near the Juarez-Lincoln Bridge at the U.S.-Mexico border in Laredo, Texas on Nov. 16, 2018. Eric Gay / AP

But Honduran Freddy Mendez, 33, said he only came to Tijuana to get to the other side. He emphasized he was thankful even though he’s faced “a lot of criticism” here.

“Yo soy muy agradecido,” he said — "I am very grateful."

As migrants set up tents at a local sports park and others stayed in churches and the half-dozen shelters in the area, Border Angels’ leader in Tijuana, Hugo Castro, said, “There’s an environment of fear.”

The travelers have been on foot for weeks, sometimes for 12 or more hours a day, he said, and that might mean they don't appear to be enthusiastic.

“They are very tired,” Castro said.

On the beach, families frolicked in the water. The fall sun was brighter than chrome. A mariscos joint blasted a cumbia version of native son Carlos Santana’s “Oye Como Va” on a loudspeaker.

Even as she kneeled in the sand to help a new arrival translate paperwork, Tijuana resident Audra Farias complained, “It’s too many people.”

The person she was helping was Leonel Lagos, 23, of Honduras, who carried photocopies of pictures of his gutted home, destroyed by gangsters who were trying to shake him down. He was hoping to apply for asylum in the U.S.

Asked if it was true that migrants were doing drugs and displaying ungrateful attitudes, Lagos, who appeared to be exhausted as he slumped on the beach, surrounded by the curious, shrugged.

“I just got here,” he said.

It’s unlikely the migrants will be granted asylum, experts say, but those who make it to the border crossing will be greeted with a sculpture, modeled after Philadelphia’s Robert Indiana LOVE sculpture. It reads TJTQ, for Tijuana Loves You.