According to CNBC's sources, Facebook wants to create a tiered advertising system that would allow creators to upload their content for free, then earn revenue from ads placed into the videos. That way, says CNBC, Facebook can fill its Watch platform with content it won't have to pay for up front. CNBC's sources say that Facebook pays some creators for rights to their shows in the range of $10,000 to $500,000 per episode, while other shows are uploaded for free as a "partner." As CNBC notes, It's getting harder for creators to make money on YouTube, though the Google-owned company is trying to fix that. Facebook may also be looking at video to help keep users on its site for longer periods of time to reverse the current trend. We've reached out to Facebook for comment and will update this post when we hear back.