Photo: Courtesy of Grace VanderWaal / @gracevanderwaal

Dua Lipa was also thinking pink. The pop star, who has become the modern poster child for platinum blonde hair with skunky lowlights in the lead-up to and release of her album Future Nostalgia, is no stranger to changing up her hair look, but her recent strawberry strands are her first foray into candy-colored territory. "This week's experiment... pink hair," wrote Lipa in the caption of her Instagram share, which showcased boyfriend Anwar Hadid working the dye through her bleached lengths with gloved hands.

"If you’re self isolating and living in loungewear, you’re not necessarily using fashion to self-express as you usually would," says Brownsell. "Hair color is such a tactile and creative way to self-express, and it’s a really fun, experimental process to bring your color transformation to life." For guidance, many salons and stylists are going the way of Bleach London, offering virtual color consultations to walk clients through the process for a foolproof application process. Colorists can also advise on how long your color will last (there are temporary, semi-permanent, demi-permanent, and permanent dyes), as well as alternative looks, such as chunky streaks, if if you don't want to dye your entire head a certain color. "They're one of my favorite looks to create and they’re so simple," says Brownsell of streaks. "The application process is very quick and the maintenance is even speedier as there isn’t much root to touch up and you can create a pastel tone that fades quickly if you want to start off subtle.”

Photo: Courtesy of Dua Lipa / @dualipa

If you've been hankering for a retina-burning dye job for some time, or are craving a change to mark a new chapter, now's the time to take the plunge—and, perhaps, sharpen your DIY hair color skills for the future. "I hope that the digital guidance we’re providing will encourage a new generation to become confident with at-home hair dye," says Brownsell. There's no need to dwell on the matter, or worry about what others will have to say about it. "Everyone is thinking it—if there’s ever been a good time to mess up or take a risk with beauty, now is that time," says VanderWaal. Throw caution to the wind over the bathroom sink and, in the words of Dubroff: "Fuck it! We should all feel free to let our true color freak flags fly!"