Customer Relationship Management is the key to a successful business. Fortunately, or unfortunately, there are many companies today who risk their core competency by outsourcing their customer service. Fortunately, because this gives you the edge over your competitors who don’t care about their customers, and unfortunately because – I’m afraid if you are the one to avoid dealing with your customers.

Whatever the case may be, this post might be an eye opener for you. Because, today, I am going to share how seamlessly you can take care of your customers with the help of a CRM! A CRM is the strategy that your competitors and the all the giants across the industry use to take care of their valued customers. A business is all about making customers, not just sales. A CRM is the best way of making your customers lifelong fans of your brand.

The Rockefeller Corporation studied precisely why customers leave. Traditional belief says that people leave because of lower priced competitors. Or probably because of a killer competitive offer. Well, that’s not the case.

This study showed that 68% of customers leave because they feel like you don’t care about them.

Here’s a glimpse of all that a CRM can do for your business:

CRM can help your business grow multidimensionally! There are numerous possibilities to explore when you have a CRM at your side. However, when it comes to investing in a CRM – it is not a small investment anyway. There’s an investment of hefty amount to have your CRM work for you. Hence, there are few things that you should consider before investing in your CRM. Here they are!

Things to Consider Before Investing in a CRM:

How Easy It is to Use?

Find out how easy it is to use the CRM system, and how much time would you would require to train your employees. A difficult system might hinder productivity and force employees to do some work outside the tool, resulting in your CRM tool remaining underutilized.

How Scalable It is?

Check if the CRM you are opting for is scalable enough to handle your future growth. See if you can add new features like multi-currency conversion, mobile integration, etc., and if so, what would it cost you. As your company grows, it is imperative that your CRM tool is flexible enough to support more users.

Total Cost:

It is always advisable to know how much it would be costing to you. Generally, billing cycles of CRM tool is evaluated per user per month basis. However, they can have hidden costs in terms of space, installation, additional hardware, customization needs and cost of integrating with your current infrastructure.

The point here is this: Before investing your hard-earned money and resources, it would be a wise decision to make sure if the CRM that you are opting for is worth it or not.

Conclusion: Some of The Popular CRMs Today!

While there are so many factors you should be considering before investing in any CRM, here I have taken the time to collect some of the most popular CRMs out there in the industry.

SuiteCRM:

SuiteCRM is one of the most popular CRMs available today with a plethora of features that a business might be seeking for. Not just that, SuiteCRM Development is cost effective and affordable for all the types of businesses. Most of the giants across the industry offers SuiteCRM Development Services to help you out with your project.

Dynamics CRM:

It’s Microsoft! You don’t have to sell much when it comes to Microsoft. There are numerous Dynamics CRM development companies that offer Dynamics CRM customization services. Dynamics CRM can help your business grow exponentially!

Well, we feel proud to offer both, SuiteCRM Application Development & Dynamics CRM Customization! We believe in striving for nothing less than sheer excellence and delivering robust web solutions that help businesses thrive in their industry.

If you are looking for us, give us a shout out and we will be happy to help you with your next project!