Corporate social media can be a tricky thing. One minute you’re helpfully arranging compensation for disgruntled customers and dealing with complaints about leaves on the line, the next you’re denying man made climate change… at least that seems to be the way it goes for First Capital Connect’s Twitter operators.

In response to a suggestion that on-platform outdoor heaters might have been turned on a little prematurely – and that this might be environmentally unfriendly and wasteful – the company’s official Twitter account replied thus…

New Statesman’s Rafael Behr asked whether this was an entirely appropriate line of argument for a corporate social media account, to which the reply was…yes.

Jay’s shift – and presumably his employment – finished shortly after, to be replaced by Leigh and Lloyd.

UPDATE: The ever observant BorisWatch notes that First Capital Connect has an environmental policy, which reads:

We are increasingly seeing the effect of climate change on the world around us and it is up to all of us to take action to reduce the impact we have on our environment.First Capital Connect is committed to environmental improvement. We are taking steps to reduce our carbon dioxide (CO2) emissions, make the best use of our resources and reduce waste.

Awkward.