Justin Timberlake (A.PAES / Shutterstock.com)

NIELSEN MUSIC reported earlier this week that, following his halftime performance at THE SUPER BOWL, JUSTIN TIMBERLAKE’s track downloads surged 534% for the songs that he performed. TODAY, NIELSEN MUSIC is reporting that on-demand audio and video streams for all of the songs performed jumped 45%, with a total unit lift of 2.7 million streams, on the day after THE SUPER BOWL, compared to the day before.

On-demand audio streams for the songs performed followed a trend first observed in NIELSEN MUSIC’s 2017 Year-End Report, with streaming consumption picking up on MONDAY, following a SUNDAY dip. In 2017, NIELSEN found that SUNDAYs had the lowest average streaming engagement, when compared to every other day of the week.

TIMBERLAKE’s song, “Mirrors,” had the largest unit lift of any song that he performed during the halftime show, with more than 322,200 on-demand audio streams on MONDAY (2/5) compared to the prior day (2/4). This represented a 177% increase over SUNDAY. On-demand audio streams of the song topped 500,000 on MONDAY.

Other notable streaming lifts include:

“Filthy”: The lead single off of TIMBERLAKE’s new album Man of the Woods saw the second-largest increase in on-demand audio streams, with 303,000 more streams on MONDAY (2/5) compared to the prior day (2/4). Total on-demand audio streams reached more than 1,210,500 on MONDAY.

“Can’t Stop The Feeling”: The song topped 642,000 on-demand audio streams on MONDAY (2/5), an increase of nearly 150,000 streams compared to the prior day (2/4).

“Cry Me A River”: The hit single off of TIMBERLAKE’s 2002 album, Justified, saw a solid +131% / +179,300 unit increase in on-demand audio streams on MONDAY (2/5), compared to the prior day. Total on-demand audio streams reached more than 316,200 on MONDAY.

“Sexyback”: The song saw a +92% / +170,500 unit increase in on-demand audio streams on MONDAY, compared to the prior day.

“My Love”: Total on-demand audio streams for the song came in just shy of 300,000 on Monday, with an increase of nearly 156,000 streams compared to the prior day (2/4).

PRINCE’s “I Would Die 4 U”: Timberlake’s cover/duet of “I Would Die 4 U” generated a +238% / +107,600 unit increase in on-demand audio streams of the song on MONDAY (2/5), compared to the prior day.

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