The Grand Tour is helping Amazon become market leaders. Will netflix stay at the top for much longer?

When it was first revealed that The Grand Tour would be shown on Amazon, I'm sure I wasn't the only one that was worried it wouldn't get the viewership it deserved.

Mainly for the fact that a lot of people who would want to watch the trio's new show would have had to to purchase a subscription which they wouldn't have even thought about before The Grand Tour. This leads me onto the first issue - piracy.

It was reported that it was the most pirated show ever. Now, it turned out that this might have been wrong, but it's certainly being pirated a lot, nonetheless. And although this may not affect the salaries of Clarkson, Hammond and May, it affects the likelihood of Amazon doing another similar show after The Grand Tour does finally end.

That being said, sales figures have just been revealed by the Broadcasters Audience Research Board that during the year that The Grand Tour started, Britons in households with access to Amazon Prime Video has more than doubled.

The official figures are 6.8pc at the end of 2015 and 14pc at the start of 2017, and apparently, the most growth was during the second half of the year - while The Grand Tour was being shown.

This increase in viewership means Amazon are growing closer to market leader, Netflix, with Netflix only gaining 2 subscribers to Amazon's 1, compared to what it was before 2016 at 4 to 1.

So in hindsight, I didn't need to worry at all. I'd just worry for Amazon's sales once The Grand Tour finishes...

Let me know if you'd keep Amazon Prime after The Grand Tour finishes. The current contract is 3 years long - do you think it will be renewed?

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