Instagram says that, right now, many creators on its platforms have to tag brands, add details in the caption or respond to an endless amount of comments and direct messages in order to let their followers know what they are wearing. This new feature is designed to remove that friction and, most importantly, make the experience better for users who want to shop inside Instagram.

"We are committed to making the shopping experience simple, convenient and secure," Instagram said in a blog post. "This is yet another important step in our shopping journey and we'll continue to listen to feedback from our community on how we can make the experience even better."

Over the coming weeks, Instagram will test this feature with a small number of creators, including Chiara Ferragni, Camila Coelho, Katie Sturino, Gigi Hadid, Kim Kardashian West, Kylie Jenner and Kris Jenner. The company is also giving publishers such as Elle, GQ, HypeBeast and Refinery29 access to the tools. That said, the products that can get tagged will have to be from brands which are part of the Instagram checkout beta. That includes Adidas, Nike, Burberry, Prada, Michael Kors, Mac, Kylie Cosmetics, H&M, Zara, with more brands expected to join the list in the coming months.