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Even Jurgen Klopp gets caught up in it, this transfer madness.

The man who espouses with almost religious zeal the “training not transfers” mantra, admitted he too had become a little fascinated by England’s obsession with stories around transfer deadline day.

“Apart from the ones about us that I know are b**s***” he joked this summer.

Michael Edwards will know all about that obsession too.

As a member of the Reds’ transfer committee his work has been under constant scrutiny from a fanbase desperate to see the Reds returned to where they feel they naturally belong - on top.

There hasn’t been much talk about the transfer committee - or transfer team as LFC prefer to phrase it these days - recently. That’s what tends to happen when you’re winning.

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Imagine Liverpool’s tough start had not materialised in the fashion it has? Scrutiny on that positive net spend in the summer would have been intense, not unsurprisingly.

Musings on the workings of the transfer committee have probably cost several acres of woodland in the last few years with fans frustrated by high profile signings which have not initially seemed to pay off.

Some revisionism has been required since with the likes of Dejan Lovren (£20m) and Adam Lallana (£25m) beginning to justify those hefty price tags, though there is some way to go.

Edwards seems aware of his perception among some Liverpool fans - a laptop guru whose data obsession has led his way to the top. Not a real football man, some might argue, despite his battles to make it through the Peterborough youth system.

Certainly he would not be in the mould of a director of football like a Marc Overmars at Ajax or a Txiki Begiristain at Man City.

But this is FSG, this is their Liverpool. Edwards perfectly fits their model. They’ll do it their way.

His role will be multi-faceted no doubt, just as it already is. He currently manages three strands to the Reds football operations, leading on scouting, analysis and the slightly mysterious section of ‘research’.

From today though he takes over primary responsibility for Liverpool transfer negotiations.

That includes not just identifying the next Roberto Firmino or Joel Matip - but in getting those deals across the line.

It’s one of the issues that has blotted Ian Ayre’s copybook with some supporters during his reign as CEO.

He may have been recognised as the Premier League’s best at an awards ceremony last night but there are long memories among the supporter base.

For every successful dash to Chile to snare Firmino, there were others who simply slipped through the net - some costly, some lucky escapes.

Mitigation there may have been - from intractable Ukranian owners to the shopping preferences of Alexis Sanchez’s wife - but the list has mounted up over the last few years.

Henrikh Mkhitaryan, Willian, Diego Costa, Mohamed Salah, Yevhen Konoplyanka, Sanchez and Memphis Depay - okay maybe we’ll forget about Memphis - but Liverpool seem to have missed just as many targets as those who were sealed and ushered to Melwood for a nice ‘lean’ picture.

Over to you then Mr Edwards.

The new CEO - when he or she are appointed - will be able to focus primarily on commercial activities. There is plenty at stake there with Barcelona's £140m-a-year Nike kit deal and Chelsea's £60m-a-year guaranteed for 15 years with the same firm potential game-changers in just the last two weeks.

Already Edwards has been assisting Ian Ayre on transfer negotiations but now it’s his baby.

Whatever else he does at Liverpool it is the production line of players provided which will define his success or otherwise.

That comes not just at the top level but in those arriving at the Academy, finding the next Trent Alexander-Arnold in a schools trials game aged six or a Harry Wilson in the Wrexham Sunday League at the age of eight.

Long-term there’s an argument that finding a positive solution to merging the Academy and first team training facilities will be the issue which will be of most value to the club going forwards.

But as Klopp knows now, as Edwards you suspect has long known too, for fans it’s all about the transfers.

Oh and just one other thing. As the late, charismatic LA Raiders owner Al Davis always said; “Just win, baby”.