Correction: Pleasantrees is joining and not replacing any sponsors, and only practice jerseys will include the new sponsor’s name, team spokeswoman Lindsey Pehrson said.

DETROIT, MI -- A marijuana company is joining a beer company as the sponsor of Detroit’s popular soccer team, Detroit City Football Club’s Le Rouge announced Thursday, Jan. 30.

The two-year partnership with Pleasantrees, described as a company “committed to cultivating the highest quality cannabis,” includes naming rights at Detroit City FC’s indoor practice field at 3401 E. Lafayette St. in Detroit. Practice jerseys will also include the marijuana company’s name, said team CEO Sean Mann.

While a full list of sponsors for the teams inaugural professional season is forthcoming, Mann said Faygo will also be the team’s “official pop.”

Pleasantrees from its Twitter account shared an image portraying the team’s traditional Spirit of Detroit image with a marijuana leaf background and the company’s name.

We are incredibly excited to announce that we have teamed up with @DetroitCityFC as their Official Training Partner for 2020! Read more here https://t.co/TySSTFupAO pic.twitter.com/aQmbvhUnre — Pleasantrees (@pleasantreesmi) January 30, 2020

“A partnership with DCFC was a natural fit, since it’s our mission at Pleasantrees to help people enjoy more of life’s pleasures,” said Pleasantrees CEO Randall Buchman. “DCFC has been building community and positive spirit for 10 years, and we are honored to be part of this club’s future as they continue to reach new heights.”

Mann said the team’s wide demographic that includes educated 20- to 30-somethings with disposable income at its core makes the fan base a good target market for the marijuana company.

The team’s most rabid fans, the Northern Guard, are known for their catchy choreographed chants and igniting colorful smoke grenades.

“They root for the underdog, they’re passionate, they believe in their team,” said Pleasantrees COO Travis Harrison, a former Shinola executive and Detroit resident. “Being from Hamtramck and the greater Detroit area, they certainly have grit ... and that is something we certainly identify with.”

Mann said there are no concerns that a marijuana company is sponsoring the family-friendly team that also operates youth soccer leagues in Detroit. “We’ve had a good number of beer and alcohol sponsors in the past,” he said.

Stroh Beer Company and Brew Detroit are also among Detroit City FC sponsors.

While Michigan residents voted to legalize marijuana in 2018, Detroit’s elected officials have opted out of the licensed commercial recreational marijuana market, pending passage of new ordinances that aren’t expected any sooner than March 31.

Pleasantrees, founded in 2018, plans to open its first of twelve medical marijuana dispensaries and recreational retail locations, the first being in East Lansing this April, Harrison said. Pleasantrees’ parent company, Emerald Growth Partners, is also working on plans for a 50,000-square-foot marijuana grow facility in Metro Detroit’s Harrison Township.

Since it’s founding in 2012, Detroit City FC has developed and maintained a strong following with an estimated 5,900 attendees per game during the most recent season, Mann said. The team’s home field is at Hamtramck’s Keyworth Stadium.

The 2020 season marks the team’s elevation from the amateur to professional level as it joins the National Independent Soccer Association, an eight-team league with members from as far as California.

The 2020 season also includes the addition of a women’s team.

-- Gus Burns is the marijuana beat reporter for MLive. Contact him with questions, tips or comments at fburns@mlive.com or follow him on Twitter, @GusBurns. Read more from MLive about medical and recreational marijuana.

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