ABSTRACT - This paper critiques an article (Murray and Ozanne 1991) which introduces critical theory into consumer research. It makes explicit the neo-Marxist roots of critical theory and shows that important assumptions of the theory are untenable. It calls into question the normative foundation proposed by Murray and Ozanne, and it argues that in their paper, critical theory fails the test of praxis. This comment ultimately claims that critical theory is unworkable in consumer research because of its flaws.

Citation:

Val Larsen and Newell D. Wright (1993) ,"A Critique of Critical Theory: Response to Murray and Ozanne's &Quot;The Critical Imagination&Quot;", in NA - Advances in Consumer Research Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT : Association for Consumer Research, Pages: 439-443.