LINE Corporation has launched its new global cryptocurrency exchange BITBOX, which focuses on a user-centered experience, transparency, security, and “first-rate customer support.”

LINE chief executive officer Takeshi Idezawa said: “LINE has built its reputation on providing a great social experience for our users, and now we intend to bring that know-how to the world of digital tokens with our BITBOX exchange. With BITBOX, we intend to have an exchange that is easier to use, while also ensuring we provide extremely strong levels of security.”

LINE is offering a reward of $10 in August for the first two million users that register on BITBOX and, during the first month, registered users on the exchange will enjoy zero-free trading of all the available coins. The exchange has over 30 listed cryptocurrencies such as bitcoin, litecoin, ether, and bitcoin cash.

BITBOX is operated by Singapore-based LINE Tech Plus, a company under LVC Corporation and LINE Corporation. The launch of the exchange is part of LINE’s finance-related strategy to become a global leader in the fintech sector. The exchange can be used in all countries apart from Japan, the US, and other restricted jurisdictions.

LINE Partners with BitGo

LINE has partnered with US-based blockchain security company BitGo to create a highly secure exchange by integrating its multi-signature technology.

BitGo CEO Mike Belshe said: “LINE and BitGo are both leaders in our industry and this partnership with BITBOX is an important step in bringing institutional investors the security, compliance, and custodial solutions they need. LINE has an established history of success in the global market. Together BITBOX and BitGo are committed to providing the most secure and reliable user experience in the digital token ecosystem.”

BitGo offers a multi-signature, multi-coin, institutional-grade hot wallet that pairs with its cold storage custody allowing for simple and secure asset transfer between wallets. The multi-signature technology contains advanced configurations that keep assets secure as they move in and out of a wallet.

“LINE has a long-established reputation for cyber security and technological expertise, which it has brought to BITBOX. Security and risk management procedures have been designed to protect users’ interests and to ensure the safe management of their assets,” the corporation says in its press statement.

LINE is also focused on offering a transparent and trustworthy exchange where it evaluates cryptocurrencies before listing them. Its plans to launch the exchange were announced last month during the LINE Conference 2018 in Tokyo.