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Getting your kids to eat their vegetables is an age-old challenge, so Tesco have decided to take a different approach to the mission: selling vegetables in the shape of stars and faces.

As the first supermarket to target vegetables directly at younger children by sculpting fresh fruit and veg into fun shapes, their butternut squash stars are the first to hit the shelves.

Costing £1.50 per 250g pack, they will be in stores from today (although sadly not online yet as far as we can see).

Sweet potato smiley faces will follow soon, a healthy hark back to the fondly-remembered frozen potato smiley faces that were a staple Friday night dinner for millions of us back in the day.

(Image: Design Pics RF)

The same technique was also used on other nineties classics, such as alphabetti spaghetti and turkey dinosaurs, and now Tesco are making a healthy version.

But rather than a nostalgic nod to popular 90s food, the new food range was apparently developed after Tesco took learnings from how children relate to foods with interesting shapes and sizes.

Tesco's vegetable buyer, Elizabeth Hall, said of the new range that “we hope by adding a touch of novelty, we can make vegetables the deliciously nutritious and fun part of every meal”.

The latest addition to the supermarket's range, Tesco's veg shapes are a lot healthier than Iceland's most recent launch, a huge £5 frozen meal deal.