Boost Conversion

The most common metrics measured by SEO companies are traffic and your rankings for high-purchase keywords. These are important indicators of the success of your SEO effort. After all, getting high rankings in search results is probably the reason you chose to invest in SEO in the first place.

But traffic alone won’t help your bottom line. A more important metric to keep tabs on is your conversion rate — specifically, you need to understand the conversion rates of those pages that rank high in search results. These could be landing pages, pages full of content, or even the core pages of your website.

Your conversion rate is the percentage of visitors to your page that “convert.” Most companies have their own definition of what “conversion” is, but it typically refers to an actual sale, or the transformation of a visitor into a lead, prospect, etc.