As e-commerce is gradually making the m-commerce transition, there is a need to align the business to make this transitional shift. After all, you would not want to lose the opportunity to capture the growing user base that is available only on this selling channel. One of the first things to do is to make your online store mobile compatible so that your target audience can easily access it via mobile devices. Here, there is a need to make it responsive or mobile friendly and this greatly depends on the choice of an apt e-commerce development platform.

As mobile-friendliness becomes the norm for survival in this domain, platforms have aligned themselves with the current need. After being revered as one of the best platforms for online businesses, Magento has once again emerged as a winner with its new version Magento 2. The latest avatar of the platform is recognized for its ability to support m-commerce. Here are some advantages of Magento 2 that make it a perfect choice for businesses looking to move on to m-commerce for gaining the mobility advantage.

Responsive Themes

The User Interface of a website greatly determines its capability for delivering mobile-friendly shopping experience. Here, it becomes important to have a responsive theme for your website. Magento 2 offers a wide selection of responsive themes that can yield superb m-commerce experiences. More so, you can even hire Magento 2 developers to create custom themes that perfectly align with your expectations.

Magento 2 APIs

The platform has a modular approach which means that there is a need to enable communication between the internal and external modules for creating seamless mobile experiences. Magento 2 comes with APIs to resolve this challenge as they enable every extension or module to show off its functionality over the relevant API. APIs, thus, facilitate the creation of a mobile app for Magento as well as a mobile version of the website.

Caching Capabilities

Caching is a factor that serves as a reliable performance parameter for websites, specifically for mobile websites because of the aspect of the unpredictability of mobile connectivity. Magento 2 has reliable caching capabilities and supports Varnish Full Cache, which helps the developers to enhance the performance of websites despite the connectivity issues they come across.

Wide Range of Marketing Features

Another reason that the platform makes the right choice for m-commerce websites is the wide array of marketing features it offers. These include customer segmentation, visual merchandising, optimized product category pages, advanced search features, a drag-and-drop interface, tracking of user-generated content, and more. With these features, it becomes possible to supplement the online marketing of the website across the mobile channel.

Enhanced Admin Panel

The original version lacked user-friendliness because its admin panel had a confusing interface, which meant that developer expertise was always required for making changes. Magento 2, however, has brought an enhanced admin panel along with the functionality for mobile devices for managing the store from the mobile devices.

Conclusion

As having a mobile presence becomes essential for online businesses today and Magento 2 platform makes the right way to be there, most of the sellers are already investing in Magento development services. While most of the new sites are being created in the new version, the existing ones running on the older versions are opting for a migration.