The Heist, Macklemore and Ryan Lewis' first album as a duo, is being released on the rapper's own label, which handles all of his merchandise. The record is being released as a deluxe set in a gator-skin box, because, as Macklemore says in this pitch video, "we wanted to do something that stood out, something that weight and a body, that was different from a jewel case or a cardboard sleeve, something that had a personality."