Last week on Instagram, model Robyn Lawley began urging her followers to boycott the Victoria’s Secret Fashion show in an effort to pressure the brand into showing a wider range of sizes on their runway.

“Victoria Secret have dominated the space for almost 30 years by telling women there is only one kind of body beautiful,” she wrote. “Until Victoria’s Secret commits to representing ALL women on stage, I am calling for a complete boycott of this year’s Victoria’s Secret Fashion Show. It’s time Victoria’s Secret recognized the buying power and influence of women of ALL ages, shapes, sizes, and ethnicities. The female gaze is powerful, and together, we can celebrate the beauty of our diversity.”

View this post on Instagram A post shared by Robyn Lawley (@robynlawley) on Oct 16, 2018 at 10:38pm PDT

In addition to encouraging her followers to sign the petition (it currently has about 1300 signatures) and abstain from watching the televised show, Lawley is also asking that women share an un-retouched photo of themselves on Instagram with the hashtag #weareallangels. For every post using the hashtag, the lingerie company ThirdLove — which sells bras ranging in size from 28B to 48G and is a competitor of Victoria’s Secret — will donate one bra to I Support the Girls, a non-profit that distributes bras, tampons, and maxi pads to homeless women and girls across the country.

It’s nice to see ThirdLove supporting such a good cause, but, of course, it’s also a very savvy piece of marketing on their part.

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