The Overwatch League’s San Francisco Shock have added Hyperice as a partner.

The Shock previously had members use Hyperice devices before partnering.

Last year, Hyperice entered esports by featuring NFL star player JuJu Smith-Schuster in an ad angled toward gamers.

Fitness health care brand Hyperice is partnering with NRG Esports’ Overwatch League team, the San Francisco Shock . As a part of the deal, Hyperice will provide the team with its recovery devices and methodology to assist in maintaining players’ well-being.

As a part of the deal Hyperice will develop “gamer-specific recovery and mobility protocols” with the team, according to Hyperice CEO Jim Huether. The health tech brand has also built a customized Hyperice Wellness Pod for the Shock’s Los Angeles-based house.

The brand will also provide the team products during events and matches away from California, where the Overwatch League is based, and Shock players will be used to test new products that haven’t yet been released to the public.

Related Article: The Growth of Health Consciousness in Esports, Part I

Each Shock player has been given a pack of three Hyperice products including the Hypervolt, Vyper, and Venom. Additionally, the brand is using Shock players to test out a new massage therapy ball called the Hypersphere Mini, which Huether believes could serve as a product geared more toward gamers.

Huether was not able to disclose financial terms of the deal or its length for contractual reasons.

The deal comes following Hyperice’s advertising campaign last year geared toward gamers that featured Pittsburgh Steelers wideout JuJu Smith-Schuster, and Huether said that the brand’s deal with the Shock happened “very fast” afterward. He added that NRG players have been using Hyperice products for around six months.

The Shock will open up its season this Friday against the Dallas Fuel at Blizzard Arena in Burbank, California.