Bixby Routines will work best once the software has a chance to learn your habits, so we weren't able to test it for our hands-on preview of the S10 and S10+.

The phone that learns your habits to blend seamlessly into your day. #GalaxyS10 #SamsungEvent

Learn more: https://t.co/1q8ihACGjB pic.twitter.com/zNIlrP46kd — Samsung Mobile (@SamsungMobile) February 20, 2019

Bixby has historically trailed behind competitors including Google, Amazon and Apple when it comes to virtual assistant technology. Samsung is trying to catch up in 2019, though. Late last year, the company opened up Bixby to developers, and it's since integrated the AI assistant into even more of its own products, such as its 2019 QLED TVs, smart refrigerators, tablets, washers and speakers. Bixby is also powering Samsung's connected-car technology, Digital Cockpit, and the new S10 and S10+.

In January, Google announced plans to add Maps, Play and YouTube to the Bixby ecosystem.

"Bixby started as a smarter way to use your Galaxy phone," Samsung said at the time. "Today, it is evolving to become a scalable, open AI platform that will support more and more devices."

Samsung also added four new languages to the Bixby database today -- British English, German, Italian and Spanish (Spain). These join US English, Korean and Mandarin Chinese.