Shenzhen-based Auroma Brewing Company makes a connected coffee machine that tailors coffee to each person’s liking by controlling variables such as coffee grind size and temperature through an app. After brewing each cup, the users can tell the machine how they want to control the next coffee.

Born out of Shenzhen-based accelerator HAX, the coffee brewing machine Auroma One’s campaign closed on January 2016, surpassing its Kickstarter goal by tw0 times, with over $231,448 USD pledged of a $100,000 USD goal.

“Coffee is a very exciting growth market, typically emerging middle classes start to acquire the taste for coffee. This can be seen historically and recently with the expansion of coffee shops in China,” Duncan Turner, managing partner at HAX told TechNode.

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