There’s no slowing down for Alan Siegel, 79, the founder and chief executive of Siegelvision, a brand consultancy that has worked on campaigns for Mastercard, the mayor’s office, Dell, Girl Scouts of America and Major League Baseball. Mr. Siegel, who turns 80 in August, continues to work full-time, Sundays included. He lives on the West Side with his wife, Gloria Siegel, 79, who works for Siegel+Gale, another branding company founded by Mr. Siegel in 1968. The couple have a daughter, Stacey Siegel, 48, who lives in Santa Monica.

RISE WITH THE SUN No matter the day of the week, I am out of bed by 5:30 a.m. Right away, I’m wide awake and excited. I go to bed at 11, and six and a half hours of sleep is what I need to keep me energized. Gloria is a sleeper and will stay in bed until 8.