At the same time, the company is also pushing out a line of series 57 TVs, which offer a more affordable 4K display without the benefits of HDR. In addition, Philips unveiled a new UHD Blu-ray player (BDP7303) that offers both generic HDR and Dolby Vision, plus upscaling for sources like Netflix, YouTube and Vudu. It'll turn up at some point this summer; no word on how much it'll cost. Philips' new TVs will be available in April, also for as-yet unannounced prices.

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