Nike had opened the market for technical cushioned trainers, and by the mid-80’s, dozens of competing shoe makers had unveiled their own take on supportive runners. The exterior remained the same: nylon, suede and mesh (check), wedge heel (check), rubber sole (check), but the interior cushion made all the difference.

Forty years later, these formerly-cutting edge shoes have taken on a new life. Shoes like the New Balance 996 are no longer Seinfeld-era uncool; thanks to the mid-2000’s rise of Internet #menswear culture, retro runners are more charming than outdated. Once fully removed from their functional context, the sleek trainers of yesteryear become athletic-inspired fashion statements (and comfortable ones, to boot). I’ve prepared the following visual guide to help you compare the dozens of styles available in hopes you find your new favorite shoe.

Here are my 20 favorite retro runners from 8 brands both old and new.





New Balance