It seems like his marriage announcement only made him more popular, because Song Joong Ki is the top brand spokesperson for the month of August.

The Korean Business Research Institute analyzed the brand reputation of advertisement models by looking at participation, communication, and consumer behavior indexes of 21,166,611 pieces of big data from July 13 to August 14.

According to the institute, Song Joong Ki has been gaining more attention from consumers due to his roles in popular dramas, movies, and also his upcoming marriage to actress Song Hye Kyo. Consumers associated the actor with the words “handsome,” “amazing,” and “controversy,” and he was linked to the keywords “Song Hye Kyo,” “Battleship Island,” and “Marriage.” Furthermore, 53.86 percent of data points associated with the actor were positive.

The top 30 rankings are as follows:

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