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Thai chain Busaba are hoping to cheer up Londoners suffering from the January blues with the promise of cheap food.

On January 16 – so-called Blue Monday, allegedly the most depressing day of the year – Busaba will run a 99p menu from midday until 4pm at all of their restaurants.

To take advantage, Londoners will need to sign up in advance here. 99p dishes are, sadly, limited to one per person and will be available on a first-come, first-served basis.

The nine-dish menu includes the likes of chilli prawn stir-fry, Songkhla red curry, and Pad Thai, which all typically cost around £12 each. Other plates available include crabmeat fried rice, chargrilled chicken, green chicken curry and ginger beef stir fry, many of which come with free rice. The final two dishes are yet to be confirmed.

Busaba have thirteen restaurants across the capital. Details can be found here.

Blue Monday is an example of a publicity stunt unravelling out of control. About a decade ago, a press release went out claiming scientists had concluded the third Monday of January to be the most depressing day of the year, which has since stuck in the public imagination. This 'fact' is anything but.

Follow David Ellis on Twitter @dvh_ellis

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