"I've got to be better for our football team, but this loss is on me," McVay said postgame. "I didn't do nearly a good enough job for us today and I trust that we'll respond the right way."

This is something McVay has done for each of the Rams' regular-season losses since he took over as head coach last year. But this was as self-critical as McVay has ever been — likely because this was as ineffective as the offense has been in his tenure.

"I'll tell you this, when I'm looking at it in terms of some of the intent, what we were trying to do with a lot of things, I know this — I did not put our guys in good spots and that's something that I have to better within the framework of my role and what I can control," McVay said.

Indeed, this is the only time since the start of the 2017 season that Los Angeles has failed to score an offensive touchdown in a game. In fact, according to ESPN Stats and Info, this is only the second time in McVay's 79 games as an offensive coordinator or head coach that his offense didn't put the ball in the end zone.

And that's part of what makes the numbers look so odd for this particular contest.

"I'd like to say no," McVay replied when asked if he'd imagined there would be a game where his offense didn't score a touchdown, "but certainly this is a humbling league and either you learn from it — you'd love to play consistently well week in and week out, but tonight was a humbling experience certainly for me as a coach and for our football team, but I do trust that we will respond the right way."

But even with McVay's self-criticism, players didn't simply let themselves off the hook — particularly Goff.