Seriously, we’re glad that South Dakota is doing something about methamphetamine abuse. In fact, the state should be so proud of its efforts to fight drug abuse, it should post huge signs with this logo right at the border:

South Dakota has launched a campaign to combat meth. With this new logo.https://t.co/u5l7HF7mK9 pic.twitter.com/OvRjkCqlHl — Mike Baker (@ByMikeBaker) November 18, 2019

With this new logo, and the companion website, onmeth.com, where the state explains, “Let’s work together. Meth. We’re on it.”

New York Times correspondent Mike Baker wants his followers to know that yes, this is the real logo and slogan.

Also, JUST TO BE CLEAR, it's not a joke. Here's the governor announcing the new campaign and website: https://t.co/YQHJMAnG3H — Mike Baker (@ByMikeBaker) November 18, 2019

This will be a great clip for a future campaign ad — Governor Kristi Noem staring into the camera and declaring, “I’m on meth.”

"The tagline is: I'm on meth," says the governor of South Dakota, ON VIDEO. Well, the campaign is sure to achieve the state's goal of getting people talking about an important issue. pic.twitter.com/eIdYqgLqDn — Mike Baker (@ByMikeBaker) November 18, 2019

That logo’s almost a ripe for abuse as meth itself.

A+ — Robert Caruso (@robertcaruso) November 18, 2019

They came up with this slogan after a 96-hour brainstorming session. — John Deau (@jdeau9) November 18, 2019

So, they just used the state motto? Lazy. — Bloody Brain Table (@bjtabler22) November 18, 2019

BREAKING: They totally uploaded the wrong version, guys. pic.twitter.com/Y1KStMZvjx — Reno Gruber (@RenoGruber) November 18, 2019

South Dakota has plan to fix the wording problem, but they really couldn't care less: pic.twitter.com/nJR3fAHiar — (((??? ?????))) ?? (@WordofTheDavid) November 18, 2019

Inside sources are telling me this was a close runner-up. pic.twitter.com/geJmjdcrTa — Reno Gruber (@RenoGruber) November 18, 2019

Video ad doesn't quite do the job: https://t.co/W7Xnc3GWqL — Matthew Boedy (@MatthewBoedy) November 18, 2019

South Dakota: If we were any higher, we'd be North Dakota. — speedius (@speedius) November 18, 2019

Love that they got a trademark registration otherwise other states would probably have copied. — Rollin Fatland (@Rollin4500) November 18, 2019

okay I love this but I am a being of pure chaos energy so that's probably not an endorsement — Rachel Alexander (@rachelwalexande) November 18, 2019

There are going to be so many parodies of that logo floating around by the end of the day they won’t know which one is real.

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