Williamsburg is a middle-aged Italian couple with good scarf game buying coffee and strolling by the water in Bushwick Inlet Park. Williamsburg is a dude in head-to-toe Rick Owens thumbing through techno CDs at the new Rough Trade record shop. Williamsburg is a glass-and-steel tower housing a bunch of 30-something marketing executives proud they avoided buying in Dumbo.

Williamsburg is already a 4.0 or 5.0 version of itself — there’s nothing left to protect.

So let’s not get too bent out of shape about the arrival of Space Ninety 8, the Urban Outfitters concept store in Williamsburg, just to the right of the American Apparel that caused a bunch of useless consternation a few years ago. And while we’re here, let’s not get too bent out of shape about what this portends, especially given the sign gracing the former Academy Records storefront to Space Ninety 8’s right: “SPACE FOR LEASE THREE FLOORS $3750 PER FLOOR DIVISIBLE.”

In fact, Space Ninety 8 can be considered a preservationist gesture, a middle-class beachhead against creeping luxury at every turn.