The Los Angeles Rams have sponsored all fourteen of the blue lights for the upcoming rainbow display at Venice Beach for LGBT Pride month.

It is the first time an NFL team has sponsored such an event, which aims for inclusivity.

Here is what Rams VP of Community Affairs Molly Higgins said about the decision (via Los Angeles Blade):

We are proud to work with Venice Pride and to stand in alignment with the LGBT community that is such an important part of the fabric of Los Angeles. Inclusion has always been a valued part of our organization and we see this as a unique way to publicly celebrate the diversity that makes this community so special.

The Venice sign will be lit up at night with this special message from June 2 until June 30.

While the blue lights are no longer available, other colors in the rainbow spectrum are available for interested sponsors here.