A low target is the projected future price level of an asset as stated by an investment analyst or adviser. The low target is based on assumptions about the asset's future supply and demand, technical levels, and/or fundamentals. For individual traders, who may develop their own low targets for the assets they are trading, the low target is where they will look to enter or exit their position as the originally expected value of the trade has been recognized. Low targets may change over time as new information becomes available.