NEW Waratahs chief executive Andrew Hore says there is “something fundamentally wrong” that NSW is not Crusader-like and winning frequent titles.

So how does Hore propose to match Super Rugby’s most successful club? By dusting off the same playbook he followed in Christchurch twenty years ago.

Wind back to the birth of Super Rugby in 1996 and Hore - a Kiwi - was also just starting out in professional rugby as a high performance staffer for Canterbury and the newly formed Crusaders.

media_camera New Waratahs CEO Andrew Hore has revealed his vision for the club. Picture: Craig Greenhill

Robbie Deans, Steve Hansen and Wayne Smith were among the early coaches and Steve Tew - now NZRU boss - had the Crusaders’ corner office.

“They were a group of really good people, who wanted to make a difference and create a legacy,” Hore said.

“It was a good time and a lot of the basic principles I will apply here to leave a legacy at the Waratahs, will be based on what I learned in those early years.

“How we are going to build something that has sustainable success year-in, year-out? We had four basic simple philosophies: world-class governance, world-class facilities and world class player and coach development programs.

“When I look at where we are here at the moment, we are a long way off that. But if we are doing as well as what we are now on the foundations we have got, I think this place can do some bloody special things.”

Hore, not to be mistaken for his ex-All Black hooker namesake, has taken over the Waratahs CEO post but is also the chief executive of NSW Rugby. The professional and community arms were separated in 2010 but are re-joined.

Hore says kickstarting sustained Waratahs success will come via a strong focus on unifying NSW Rugby, establishing clear development pathways and getting the connection back between the juniors, club footy, the supporters and the pros.

“As a minority sport, we can’t afford to fighting with each other,” Hore said.

“The focus is make us one. At the moment you have a professional entity over here, and the rest of the game over there. The first thing we have to do is create that alignment, so we become one sport and one state working together.

“Then your state team doesn’t just win once, it wins time and time and time again. You might miss out one year, but you are always in the throes of it. You are like a dog that just won’t give up.

“That’s what I want to build. One-offs are great, they give you a little injection. But we are seventh biggest rugby union in the world. Something is fundamentally wrong that we are not competing every year.”

Hore arrives at Moore Park after as a five-year term as CEO of the Ospreys in Wales, where he last year turned the club’s first profit there since 2007.

Hore’s move into administration came after an apprenticeship as a conditioning coach for the Crusaders and the Welsh Test side, and then as the HPU manager for NZRU and Ospreys.

He has only been on the ground for a few weeks but Hore is aware of the clamour in Sydney club rugby for better funding and more respect. And, as the new boss of NSW Rugby, who dispenses the ARU’s community funding, Hore is receptive.

“I feel club rugby is a vitally important part of the fabric, and I am also a big believer in rewarding what you value,” he said.

media_camera The Waratahs won their first title in 2014.

“If they are developing players and coaches, and doing what we require to make the game successful and strong at a professional domestic and international level, we will reward them for that. For sure.”

But still thinking big, not only does Hore believe the Waratahs should be dominating Super Rugby, he is convinced Super Rugby - or an evolved version of it - should be dominating the world.

Hore’s experience in Wales has given him an up-close view of the cashed-up power of English and French club rugby and he is on the record as saying SANZAR and the Celtic nations - Wales, Scotland and Ireland - should consider join forces.

The details would need plenty of refining but Hore’s rough idea is to have Celtic pro sides playing South Africans in a conference, and Australia playing New Zealand and Japan in an Asian conference. The conferences play between themselves for most of the season before an extended finals series. It would give more local interest but also open up new global broadcast revenue, Hore argues.

“I think the SANZAAR CEOs and Celtic CEOs have a real advantage here. Right now you have England and France (unions) who have said “right, we are going to use club rugby and international rugby to generate money” but what they have done is let the loonies run the loony bin. They’ve let the clubs get too big and strong,” Hore said.

“It’s simple for me: at the moment the ARU only have one card that is generating revenue, and that’s international rugby. Let’s build another so they have two chips to play.

“Let the two loony bins sail off into the sunset, and the other eight tier one nations can work on creating on something special that keeps international rugby as the pinnacle, and hopefully be able to generate more money from the provincial side as well.”