A. Midwestern people appreciate quality. They appreciate craftsmanship. They want to know where their things come from. It started with the food movement and has now trickled into consumer goods. We're seeing consumers in the Midwest — and, quite frankly, on the coasts — really respond to the brand. We would not be where we are had we not been in the city of Detroit to start. Anchoring ourselves in the middle of this country has been vital to where we are today.