Back in 2016, the producer James Ho (aka Malay), who is a close collaborator of Frank Ocean, announced that he was launching a new record label imprint under BMG. Malay has now released more details about the venture. The label is called Britannia Row Recordings, named after the famed recording studio founded by Pink Floyd.

The first artist signed to the label is the New Jersey band Parlor Mob, whose debut track on BRR is out today. “Fourth of July” was produced by Malay. Check it out below. Back when Malay first announced the label, he wrote that the goal was “finding some classic, timeless artists that are impactful and still very musical and anti-gimmick.”

Read “Producer Malay on Zayn’s Reinvention and What Frank Ocean’s Up To” on the Pitch.