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A: To be determined … a little bit. We haven’t had a season like this. Our first season, it was expected we weren’t likely going to the Grey Cup. Most of the games that first season were competitive. What we’ve tried to build here is something that isn’t just about football. It’s about the experience, it’s about the Game Day, it’s about the emotional attachment to a community of RNation. We’ve got a good reminder this year we need to continue to invest in innovation. We need to be deepening our market and deepening the emotional attachment people have to Redblacks football. Winning helps, of course it does. We measure our fan engagement at every game — everybody that buys a ticket gets a survey to tell us how we did as an organization and how their experience at TD Place was. We see if we lose a couple of games at the beginning of the year, our scores are still exceptionally high because people are enjoying the party that happens 10 times a year here. As we got into this losing skid, people weren’t happy — we saw that in their comments. They went out of their way to praise the environment here, but they weren’t happy with the football and they expect us to do better, we expect ourselves to do better. We need to make sure we get back to where we expect to be.

Photo by Wayne Cuddington / Postmedia

Q: There was a long string of sellouts for the Redblacks, are you disturbed by lesser attendance numbers and empty seats this season?

A: It’s concerning, I don’t know if it’s disturbing. We’ll average about 22,500 this season, which in the season we’ve had I don’t think is terribly bad. In addition to some of the unfortunate team performances, we’ve had a crappy year of rain being projected. I think seven of the nine games we’ve had rain in the projections on Game Day. If the long-range forecast is showing rain, it impacts our ticket base. Thankfully, a lot of the games actually ended up being OK. A lot of the empty seats you saw were actually sold seats. We have a surprisingly strong crowd coming for the Nov. 1 Als game. I think there’s the appetite— people recognize that going to Redblacks games is fun. I think it was the Edmonton game (Sept. 28), we had one of our biggest walkup crowds of the season in the throes of that losing streak because the weather was decent.