Geico has brought back Maxwell the Pig, a character introduced in July 2010 as part of the “Ask the Geico Question Guy” campaign. Maxwell first appeared in the backseat of a car going “Whee” all the way home, earning over 8 million views on Geico’s YouTube channel. Now he’s going “Whee” all the way down a zip line, promoting the new Geico smartphone app.

Click on the image below to play the Zip Line video.

Click on the image below to play the 2010 “Whee” video.

Maxwell the Pig Credits

The Maxwell the Pig campaign was developed at The Martin Agency by chief creative officer John Norman, creative director Steve Bassett, associate creative director/copywriter Dave Gibson, agency producer Alex Scheer-Payne.

Filming was shot by director Brian Lee Hughes via Skunk with director of photography Paul Cameron, executive producers Matt Factor and Shelly Townsend, line producer Scott Craig.

Editor was Tom Scherma at Cosmo Street. Post production/VFX was produced at Click 3X. Colorist was Tim Masick at Company 3.