Two leftist groups in Colorado have highlighted the one major benefit of Obamacare for college kids: when you‘re done drinking yourself silly, you’ll have health coverage when you end up in the emergency room of your local hospital.

Progress Now Colorado and Consumer Health Initiative released this stunning ad this week and it’s generating plenty of internet buzz:

“Brosurance.”

The term’s much catchier than the full name of the law, formally known as the Patient Protection and Affordable Care Act. That’s a mouthful, so brosurance it is.

The groups told media outlets Tuesday that they need to reach out to young people to entice them to sign up for health care.

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