A Super Bowl commercial by Daniel Defense, a gun-selling company based out of Georgia, has been turned down by Fox due to the National Football League’s policy.

In the ad, a father is shown walking around his home as he discusses his concern about how to protect his family and states that “no one has the right to tell me how to defend them.” The ad does not feature or directly refer to a firearm, although its logo includes the image of a gun at the end.



Guns & Ammo reports that Fox said the commercial violates the NFL’s prohibited advertising categories since advertisements for “firearms, ammunition or other weapons” are not allowed. But Guns and & Ammo notes that Daniel Defense meets the requirements to be exempted from the NFL’s policy on guns because it does not feature a gun (the company offered to replace the image of a gun in its logo with the image of the American flag). Additionally, Daniel Defense’s store sells products other than guns, which would qualify it for another one of the league’s exemptions.

Earlier this year, Comcast told two separate Georgia vendors that it would not air ads for their stores that sell firearms due to the company’s policy.


Via Gateway Pundit.