First Daughter Ivanka Trump is appearing on the cover of the latest Us Weekly for a story in which “sources close” to her explain the ways that she disagrees with her father.

The magazine’s description of the story explains that Ivanka is trying to “balance her personal ideals with love and loyalty to her father,” while at the same time emphasizing that she “will always fight for what she believes in.”

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Many Twitter users were quick to pounce on the Ivanka story as a calculated attempt to save her personal brand, which has taken a major hit among the young women to whom she pitches her products.

Some of the top reactions follow below.

https://twitter.com/Anthony/status/872455386263171072

“Once-witty supermarket tabloid shifts to fabricated palace dissent as propaganda for the regime” is definitely a square on Dystopia Bingo pic.twitter.com/3UawB3yeb4 — Gabriel Roth (@gabrielroth) June 7, 2017

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Well, this cover is where I will part ways with @usweekly. If they are going to help Ivanka peddle a false narrative, I'm done. https://t.co/PWmTPISmGF — Lindsay (@LinzS84) June 7, 2017

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The Ivanka PR tour so she can still get invites to UES cocktail parties #complicit https://t.co/n2W3bpRA2c — Andrea Hagelgans (@andreahagelgans) June 7, 2017

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She only let's Mike Pence electroshock the gays on alternate days of the week. #hero — Jenna 🐞 (@RillaCuthbert) June 7, 2017

https://twitter.com/OhNoSheTwitnt/status/872462365677236225

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https://twitter.com/OjPats4/status/872467221695561728