It appears Lambert faces an uncertain future at the Hawthorns after playing a bit-part role last term.

The 34-year-old has endured a difficult time in front of goal since leaving Southampton two seasons ago, scoring three goals for Liverpool and just one for the Baggies.

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Di Matteo has apparently received positive feedback on Lambert's off-field influence and is keen to use his leadership qualities in the squad.

This is not the first time Villa have been linked with a move for Lambert, with the club agreeing a deal with the former Bristol Rovers man in January 2015 only for it to fall through at the last minute.

The report adds no formal enquiry has been made as they discuss other forward options, with Dwight Gayle, James Wilson and Ross McCormack said to be on the shortlist of striker targets.