A man identified by police as a popular Bay Area tattoo artist was fatally shot in Oakland on Friday morning.

Montago Bey Joshua, 45, of Hayward may have been in Oakland visiting friends, according to Officer Jeffrey Thomason, Oakland police spokesman. Joshua was on the 10000 block of MacArthur Boulevard when a gunman approached him and opened fire around 11:30 a.m., Thomason said. The shooter then fled.