Facebook has yet again reduced organic page reach of page posts, as of April the 4th, 2014.

This is the second time in 5 months that Facebook has reduced organic page reach for Facebook page posts. The last major reach reduction reduced organic reach by over 50%, and now again, it has been reduced by nearly 65%.

Using our own Facebook page as an example, with over 800,000 Likes, just 5 months ago our posts would reach an audience of well over 250,000… this was reduced in December to anywhere between 10,000 and 20,000 on average, and then reduced yet again or an organic reach of around 4,000 and 7,000.

Facebook promotes itself as a business growth platform, but it has already twice devalued itself by massive leaps. Where Likes might have once been worth their weight in Gold, they are now barely worth their weight in Copper.

This is a major blow in trust to Facebook business pages, who are finding that organic post reach so drastically reduced, that it has become pointless to spend money to grow Likes to your Facebook page. Literally pointless.

As an advertiser who has spent nearly $50,000 over the last year growing up our Facebook business page’s fan following, I can’t help but wonder if what Facebook is doing is even legal, surely there has to be some kind of law against this… Likes (when purchased) are assumed to carry a certain value, so reducing that value not once, but twice in just half of a year is very, very dirty business at best, and borderline criminal.

Save your money! Stop buying Facebook Likes! Abandon ship on the Facebook Page platform as a growth model for your business.