Don’t get me wrong, the Nashville Predators social media accounts on Facebook and Twitter are a great way to keep up with the score, events and information about the team but don’t expect them to reply or really show much emotion. The information shared on the Facebook and Twitter pages is usually available elsewhere anyway (NHL App, NashvillePredators app, NashvillePredators.com) And sure, they’ll reply now and then but it’s always a basic to the point response and even that is rare.

If you take a look at some of the other Team accounts on Twitter you’ll notice quickly after just a few tweets that they’re interacting with the fans all day, every day, even during the offseason. They’re showing emotions, cracking jokes, running contests and asking questions about the fans. Here’s a few examples of great Social Media Interactions by other teams:

Here’s the Red Wings interacting with another brand:

The conversation continues but not ONLY did this basic and hilarious conversation between the Red Wings and Nickelodeon end up on the front page of Reddits /r/hockey (gaining free exposure to the brand) but it also gained over 410 Retweets and even more favorites.

Lets look at Columbus Blue Jackets:

Their account simply asked how everyone was doing then proceeded to respond to everyone who replied. Keep in mind this is during the offseason and they have 168,000 followers (more than the Predators do right now).

Lets check out LA Kings:

Look at that! Not only is it hilarious but it put them on the front page of Reddit and Reddits /r/hockey. It also got them over 4,000 upvotes on Reddit, over 3,000 retweets and over 4,000 favorites! It pays off to be funny, sarcastic and have a personality.

The list goes on. Check just about every team account and you’ll find a personality and extensive interaction with fans. You won’t find that at @PredsNHL though and I believe that needs to change this season. If the team is serious about expanding and growing then the first step is to look at how it’s perceived online. The fans are calling for a change.

UPDATE:

We received responses from the LA Kings Twitter and the Blue Jackets Twitter on this topic before finally the Preds Twitter sent us this tweet.

Let’s hope that is true!