The Boston Bruins, the first National Hockey League team to be located outside Canada, joined the league for the 1924-25 season after owner Charles Adams attended a Stanley Cup game in Montreal the previous season. It all happened relatively quickly with Adams gaining the franchise in the fall of 1924, just a month before the team played its first game.



The brown-and-yellow colour scheme was selected first to co-ordinate with Adams' chain of grocery stores, the Bruins name chosen by Art Ross because it was "a ferocious animal (a brown bear) and alliterative with Boston", as well as fitting in nicely with the already determined colours.



For their 25th anniversary a commemorative logo featuring a "B" inside a spoked circle was created, chosen to be the new primary logo the following season where it has remained, tweaked only slightly, for over 60 years.