EZRA KOENIG: Hey Carles, they want us to talk about indie. My first question is: Does it still exist?

CARLES: Indie never existed. What people believe ‘sounds’ like indie still lives on in the fringes of Bandcamps, content farms of yesteryear, and in the hearts of regretful thirtysomethings.

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Do you think this interview/deep meaningful podcast-style ‘free flowing’ interaction is dependent upon the #klout of your #reach?

EZRA: If I have any #reach, I shouldn’t waste it propagating the lie that indie existed. How does that help me and my brand?

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CARLES: There is such a large audience that has no idea that indie ‘meant something’ that it would probably confuse them. The people ‘still trying to be into indie’ are into ceremonial internet album cycles of yesteryear, where they can’t even tell that ‘the artists themselves’ are tired of projecting a ‘new self’ or even an ‘actualizing self.’

Do you think that larger-than-life celebritydom is ‘back’/a safer play now that the indie/’all access’ [via the internet] phase is over?

EZRA: Carles, you keep using this word ‘indie,’ and I have no idea what you’re talking about, but I will do my best to play along. As for your question, I advise everyone to pursue larger-than-life celebrity. It just feels right in 2015. The world has spoken, and it prefers genuine fakes to fake genuines. Mid-2000s indie was full of fake genuines. I won’t name names.