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Unifor Canada is facing criticism for a social media video that exposes replacement workers who crossed the picket line during a protracted lockout in Gander, Newfoundland.

“Meet the scabs,” declares the one-minute video on the union’s Twitter and Facebook accounts. The text is followed by a montage of photos of workers hired by D-J Composites, a U.S.-based aerospace company, to replace 30 employees it locked out almost two years ago in a wage dispute.

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Selfies and snapshots grabbed from the workers’ public Facebook profiles, with their names as captions, fade into surreptitiously taken images of them driving cars, walking across parking lots and sitting at picnic tables on what appear to be their lunch breaks.

“Is crossing the picket line really worth it? We have been locked out 21 months,” the video asks.

In three days, the video racked up nearly 110,000 views and hundreds of reactions — a lot for a dispute in a town of about 12,000 people.

Posting pictures of people who cross a picket line isn’t new. In 2013, the Supreme Court upheld a union’s right to take photographs at a picket line as a means of public pressure in a dispute. But Unifor’s video renewed questions over whether it’s fair for a national union with a large online following to target individual workers instead of the employer.