Does Buick have a sporty surprise in store for this year's Detroit Auto Show? A report from Bloomberg indicates it does because it's said to debut a "Camaro-sized" concept coupe alongside the U.S. market version of the Envision crossover at a pre-auto show event Sunday night.

The presence of the Envision midsized crossover isn't a surprise because its U.S. release has already been announced, but a performance car comes as a shock from Buick. Currently, the only car it sells with any sort of sporting pretension is the Regal GS, a hotter version of its midsize sedan. The last truly sporty Buick sold was the Regal Grand National/T-Type, which ended production in 1987.

While Bloomberg doesn't offer any details of this mysterious concept coupe, the indication that it's Camaro-sized could imply a future Buick that rides on GM's rear-wheel-drive Alpha Platform. The Alpha underpins the new Camaro as well as the Cadillac ATS and CTS, all of which have received critical acclaim.

Buick is also working on reinventing itself to attract younger customers.

"The issue has not been our products," said Tony DiSalle, vice president of Buick and GMC marketing in an interview withBloomberg at last year's LA Auto show. "It's a perception that Buick is for older people."

A genuine performance car is certainly one way to attract a younger buyer. Buick also showed off the Avenir, a concept for a full-sized sedan at last year's Detroit Auto Show.

Of course, there's no guarantee Buick will show off anything beyond the Envision, or that it has any intention of making a sporty car. Still, this rumor is fairly intriguing and a car that could slot between the Camaro and ATS-V in GM's portfolio wouldn't be unwelcome.

Road & Track will attend Buick's event tonight, so watch this space for more coverage.



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