Creation of content is an inevitable part of a marketing strategy. Whether it is writing, creating videos or audio, all these need to be available. The marketer must have a clear strategy on how they are going to come up with great content. If they have been around for long like Matt Lockwood Denver, they will have connections with individuals who are skillful videographers and copywriters as well. Remember that every piece will fit in a particular channel. One of the ways to produce the right content is through having live video calls. You can do this by interacting with the buyers. Show them around the company, describe the product features, or introduce them to workers in the company.