Ever Make A Wine Snob Cry? We Have, and It’s Good Fun.

Wine Snobs or Wine Ninjas?

We should probably be sad about the emotional state of Wine Snobs, but we aren’t. Admittedly, we’ve made a few of them cry. But we don’t train those type of people. We train Wine Ninjas. The following is a list of our recent “deviling” of the Snob set.

Say Goodbye, Sonic Decanter

Right before Christmas, we burst the bubble on thousands of Wine Snobs when we worked with the Washington Post on an exposé on the latest wine gadget: the Sonic Decanter.

Yet another expensive wine gadget that claims to make wine taste more expensive. A Wine Snob spewing pseudoscience? What a surprise.

Dropping the F-Bomb Onstage at UPenn

Keith Wallace was a featured panelist at this year’s Food Summit at UPenn. Kevin Sbraga and Ellen Yin were the keynote speakers. In his TED-style talk, Keith started off by saying

“I have run the Wine School for fifteen years. We have been hugely successful, despite the fact that I fucking hate wine snobs.”

He went on to talk about how his upbringing and his academic background informed his wine career. It’s not all that surprising that the son of a New England pastor and a school teacher didn’t buy into the whole “wine elitism” thing. He also talked about his secret spell for turning Wine Snobs into Wine Ninjas.

Putting Pennsylvania Wineries on the Front Page

Wine Snobs love putting their noses up at the local wine trade, especially wineries in New Jersey and Pennsylvania. Keith just did an interview with Cheers Magazine talking about the promising American Viticultural Areas of Lehigh Valley (PA) and Outer Coastal Plains (NJ).

Keith is an expert source for the Pennsylvania Wine Association, but that doesn’t stop him from speaking his mind. He recently riled up some PA wine folks (and the media) when he stated there was a leadership vacuum in the PA wine trade.

Championing Marsala on Bloomberg Business

Marsala is just nasty cooking wine. Right? Right? Wine Snobs have been decrying Marsalla for decades now. The Wine School championed a bevy of top-notch Marsala wines to Bloomberg Business for a feature article. The story was also picked up by Snooth. I’m having a snort of Cantine Florio Marsala as I write this. Damn delicious.

Working for Healthy Wine Habits with Today.com

Wine Snobs think that wine is just about prestige and exclusion. We think wine can be a healthy part of every adult’s life. Here at the Wine School of Philadelphia, we are a healthy bunch despite the fact that we drink for a living. Part of that is due to the fact that we drink all the time, but never in excess. We worked with the writers at NBC News and Today.com to bring out a balanced story on the subject of healthy wine habits. Snooth picked up this story, too.

Getting Your Wine Shipped Legal-like

Wine Snobs love to keep secrets, and we love to share them. Is it any wonder they hate us? This one is a doozy: how to get wine shipped nearly everywhere in the USA, including our home state of Pennsylvania.

We worked with NerdWallet on publishing all the ways to get wine shipped to your home legally (or at least semi-legally). Only one of our recommendations made it into the piece, but we supplied the author with much of the legal framework of the article. Damn editors.

Swapping out Wine For Beer in Food Pairings

You may not realize that we love everything fermented. Beer, wine, cheese, pickles, kimchi, herring, etc. When the Tribune News Service asked Keith about his favorite beer & food pairings, he didn’t just give them an interview. He gave them the equivalent of the oral history of the Roman Republic. The article was published in dozens of newspapers around the country. His advice: It’s all about balance, not the type of booze being paired. Whiskey with sushi anyone?