Huawei’s struggle to enter the USA market has been constant. It was only some years ago that most people had no idea how to even pronounce the brand name, but you can bet much more of you will be familiarized with Huawei soon.

The Chinese manufacturer has had a hard time entering the USA due to security concerns. Most of us associated the brand with cheap low-end phones you get from prepaid carriers, right? But they actually make some great phones for the Chinese market, something many of us could benefit from at some point.

Things are changing and now Google’s flagship device, the Nexus 6P, is made by Huawei. And the company is certainly not stopping there. They plan to further push their devices into the USA. According to The Wall Street Journal, CES 2016 will be used as a runaway for their triumphant takeoff.

“People familiar with the matter” are stating the manufacturer is getting ready to introduce one of its high-end devices, something that is definitely a special occurrence. Huawei is not known for releasing high-end phones in America (other than the recent Nexus 6P), so this should be a strong push for the Chinese phone maker.

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This flagship device would be the Huawei Mate 8, which we have actually played around with. These sources also state the company will be showcasing the Honor 5X and a “new smartwatch”. All of these will be heading to the USA next year.

As for the prices, we really have no idea about them the Huawei Mate 8 is definitely not cheap. Even in China they are worth the equivalent of up to $700. Keep in mind this is a powerful handset, packed with a 6-inch 1080p display, four Cortex-A72 and four Cortex A53 CPU cores, as well as up to 4 GB of RAM, up to 128 GB of internal storage, a 16 MP rear camera, an 8 MP front shooter and a 4000 mAh battery.

The Honor 5X is a bit lower end, but is also worth the equivalent of $300 in China. It will probably be a good mid-end option. We are clueless about the new smartwatch though. We suppose we will have to wait for those details.

We need to stop underestimating Huawei in the USA. We know a lot of people don’t think much of it, but this just so happens to be the 3rd biggest smartphone vendor around, beaten only by Apple and Samsung. Do we have your attention yet? Let’s stay tuned for more to come during CES, when Huawei is said to be showing off these products.