Shinola unveils The Wright Brothers limited edition watch and bicycle at Greenfield Village

Shinola unveiled The Wright Brothers limited edition watch and bicycle at Greenfield Village, where the Wright Brothers operated their first bicycle shop next to their family home, Dec. 9. This month is the 110th anniversary of the Wright Brothers first flight. (Tanya Moutzalias | MLive.com)

(Tanya Moutzalias | MLive.com)

DETROIT, MI - On Sunday night one of America's great uncles of folk music told the country that they should buy domestic-made automobiles. Reviews were mixed for Bob Dylan's pitch for the Chrysler 200, which got a prominent spot on the lucrative Super Bowl airwaves.

If you haven't seen the commercial yet, check it out below. The television spot is built up with scenes of Americana before Dylan declares, "So let Germany brew your beer. Let Switzerland make your watch. Let Asia assemble your phone. We will build your car."

That line prompted a Twitter response from Shinola, which builds watches in Detroit and uses that fact as a central piece of its marketing:

"We propose a different approach: let #Detroit brew your beer, build your cars, AND build your watch http://shino.la/2pG54 #SuperBowlAds," the tweet read.

Shinola was launched in 2011 by Fossil founder Tom Kartsotis, who put the company’s headquarters and manufacturing in the A. Alfred Taubman Center for Design Education at Detroit's College for Creative Studies. Today, the company has about 200 employees in the U.S., 175 of which are based in Detroit. It also builds bikes and furnishes leather goods.

Last summer, Shinola opened flagship retail locations in New York City and at 441 W. Canfield St. in Midtown Detroit.

Sunday night's ad featured Fiat Chrysler Automobiles' all-new 200 midsize sedan, which debuted last month during the 2014 North American International Auto Show in Detroit.



Dylan followed in a line of what appears to be entertainment bigwigs starring in sentimental American commercials for Chrysler's during the Super Bowl. Last year Clint Eastwood growled about it being "halftime in America," and said that "the world will hear the roar of our engines." In 2011, rapper Eminem helped Chrysler debut its "Imported From Detroit" tagline.

David Muller is the business reporter for MLive Media Group in Detroit. Email him at dmuller@mlive.com or follow him on Twitter or Facebook.