The IOTA Data Marketplace initiative was launched in Q4 2017 as a joint Proof of Concept (PoC) and open innovation ecosystem. The platform simulates future data exchange and data trading by enabling connected devices to be paid via zero-fee micropayments for data they share securely in real-time over the web. The first phase of this PoC development is finished from IOTA’s end and provides for a growing number of dedicated organisations the possibility to demystify IOTA through a simple experiment.

Nordic Semiconductor is a fabless semiconductor company. The company specializes in ultra-low power performance wireless System-on-Chip (SoC) and connectivity devices for the 2.4 GHz ISM band, with power consumption being one of the main focus areas.

Nordic Semiconductor collaborated with NTNU, the Norwegian Science and Technology University in Trondheim, to integrate the Nordic Thingy:52 on the data marketplace:

“As students, we highly appreciate these kinds of projects as it forces us to experiment with different solutions and learn from mistakes. We would like to thank Nordic Semiconductor, Bouvet Norway and the IOTA Foundation providing a great learning platform and collaboration.” — NTNU Students

The project itself is introduced and explained in the following video:

This is the business case for the project:

The user is a company that wants to collect air quality sensor data from different areas to sell it. The company wants to collect data (temperature, CO2, humidity, air pressure, and VOC) from locations such as meeting rooms, bus stops, classrooms, and cafes. The company wants to make money selling the data they collect on an open marketplace. Their customers are: