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THE day Australian Netflix users have been dreading is upon us, with the streaming giant already blocking customers from accessing the US version of its service.

Last week, the streaming behemoth announced it would be cracking down on subscribers using geo-dodging technology to view content not available in their home country.

Now it appears Netflix has followed through on its threat with Melbourne-based company uFlix reporting a small number of its users had their geo-dodging technology banned by the streaming service.

Using smartDNS technology, customers of the service were previously able to mask their location to appear like they were in a different country.

In a blog post the company said some of its users are starting to have received messages from Netflix when they logged on.

“You seem to be using an unblocker or proxy. Please turn off any of these services and try again,” the message read, according to uFlix.

Rather than admit defeat, the service has sent a clear message to its users.

“We are working on a solution to get around these new measures and apologise for the inconvenience to those who are currently only getting Australian Netflix,” it wrote.

In order to create a workaround for what it believes to be a “temporary” setback, uFlix is asking customers to perform a number of different tasks and provide them with feedback.

Another company, Express VPN, said it had also received reports of Netflix blocking its customers from using a virtual private network to gain access to another country’s library.

“We are well aware of this issue and our engineers have already started working on a solution for it,” a spokesman told news.com.au

The company said it remains upbeat that Netflix will not be able to stop its customers from using the service.

“After trying our solutions, they can already access their Netflix once again,” the spokesman said. “In case you should ever encounter difficulties in watching Netflix, please contact our support team for additional assistance.”

The initial announcement of Netflix’s intention to crack down on geo-dodgers followed the company’s expansion to 190 countries.

In a blog post, Netflix’s vice president of content delivery architecture, David Fullager, said the company was cracking down to ensure this practice becomes a thing of the past.

“Some members use proxies or “unblockers” to access titles available outside their territory. To address this, we employ the same or similar measures other firms do,” he wrote. “In coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are.”

He admitted Netflix was working hard make its content library available universally across all of the regions.

“If all of our content were globally available, there wouldn’t be a reason for members to use proxies or “unblockers” to fool our systems into thinking they’re in a different country than they’re actually in,” he wrote.

“Over time, we anticipate being able to do so. For now, given the historic practice of licensing content by geographic territories, the TV shows and movies we offer differ, to varying degrees, by territory. In the meantime, we will continue to respect and enforce content licensing by geographic location.”