2. Device Agnostic (Mobile Friendly): We no longer live in a world where websites are viewed on standard size monitors using one of just a handful of browsers. There are literally thousands of different ways that your site can be viewed with multiple variations of the iPhone and thousands of variations on the android phones along with tablets notepads and desktops. Almost 50% of web traffic now occurs on non-desktop computers. Your site must work and work well on all of these.