Keeping a butterfly in a jar is a childhood memory we all share. Unfortunately real butterflies only last a day and we cannot preserve the sensation of watching their beauty time after time. Until now. The ChouChou is an amazingly realistic butterfly toy that will, yes, fly and move inside a jar when you tap on the lid.

Simple but mesmerizing, this award-winning creature dazzled visitors to the Tokyo Toy Show 2010 and is likely to become a bestseller on its release in November.

The ChouChou features: