Peerplays Blockchain Standards Association (PBSA) announced today a deal with iGaming creative agency Vegas Kings to build the website for the new blockchain betting exchange app, Bookie.

The Bookie website will go live during Q1 2018, ahead of the launch of the Bookie betting exchange app, which will follow later in the year. The website will allow users to download the Bookie app and connect with other members of the Bookie community.

Bookie will be a decentralized betting exchange, offering users a new platform built upon absolute transparency by leveraging the power of the Peerplays blockchain.

As part of the agreement, Vegas Kings will also build the Bookie affiliate website, which will allow fully decentralized, on-chain marketing for Bookie.

Vegas Kings was selected for its extensive experience within the gaming sector, having spent more than 20 years working with clients including Betfair, Ladbrokes, and BoyleSports.

PBSA president Jonathan Baha’i said:

“To bring the vision of provable fairness to life, we needed to engage a world-class digital agency that shares our drive to create truly game-changing products. In Vegas Kings, we have found exactly that. “This project is not typical, and it demands not just iGaming expertise but also a willingness to adapt to technologies that are at the cutting edge of the sector. We are confident that the final Bookie website will serve as an important step in our mission to redefine the very nature of betting exchanges.”

Vegas Kings CEO Ashley Adir added:

“We have worked with many of the most successful brands in gaming over the past two decades, so we can recognize truly innovative products with the potential to shake up the whole sector. “With this in mind, we are delighted to be involved with Bookie from the beginning. The team has ambitious plans and we will be using all our experience to ensure Bookie makes a splash when brought to market later this year.”

“Peerplays will eliminate the need for traditional bookies in their sports betting” – Sports and Politics #QOTD https://t.co/57DDSjHmv1 pic.twitter.com/N5Q4cgRaGD — PeerPlays (@PeerPlays) December 25, 2017