By extracting notes from the setout question rolled out, we began to map them out by the obvious categories. We slowly organized them into groupings and that eventually formed a storyline.

Crafting Personas with the synthesized result

Andera, our primary persona. Hardworking young adult.

Ben, our secondary persona, who is the father of one son.

And Charles, the taxi driver who is looking to retire soon.

Customer Journey Map

We mapped out how these three personas go about their day and their experience with using the OCBC app.

Feature Analysis — Prioritization

Using 2 by 2 matrix then we laid out features according to the prioritization.

Revised Information Architecture

Focused areas are

Landing Page : Moved previously hidden elements onto the landing page, creating higher visibility of OCBC’s features.

OCBC OneTouch : OCBC’s OneTouch function that used only to allow the limited functionality of account summary now allows accessing the everything on the app.

Transfer Funds : Until users reach a step that requires further security will an OTP prompt be highlighted to the user.

and a Personalized page for the user.

Wireframing

With some quick sketching, we manage to drafted some basic low-fidelity wireframing.