Former Yahoo CSO Tim Sanders has joined The Divi Project, a crypto wallet start-up which aims to bring cryptocurrencies into the mainstream. Sanders’ appointment to an advisory role follows similar additions to the team, including noted futurist, sci fi novelist and Philip K Dick Award winner Ramez Naam.

Divi Co-founder, Geoff McCabe stated: “Attracting tech leaders and future-focused luminaries from other industries is critical to getting our message across. Tim is the ideal person to help us foster a use market and make cryptos less intimidating to Joe Public – we’re delighted to have him on board.”

Based on a multi-tiered masternode system, The Divi Project facilitates coin-holder maintenance of the network, enabling them to earn more as they help the currency develop. The Divi Project aims to help cryptocurrencies meet their potential by building a global marketplace that can be used simply by billions of ordinary people. Central to this user-end simplification is the addition of names, emails and metadata to each transaction.

Sanders explained: “For the last five years. I’ve been watching the cryptocurrency scene, looking for the best opportunity to help a team change the world. Divi is that opportunity. The team will make digital currency easier to buy, use and transfer for mainstream investors (like me). From one-click solutions to their master node offering, this team gets what it’s going to take to take this industry beyond the tipping point. Divi’s design approach takes the complexity and fear out of cryptocurrency. They’ve demonstrated the ability to not only dream big, but to execute the plan. Those are the two ingredients I look for when getting involved in a company. The promise of Blockchain and cryptocurrency was decentralization. Of course, we all know how that played out with Bitcoin and Mt. Gox. Divi’s approach will enable coin owners to truly manage their currency, without needing a digital-bank of sorts to help them buy, hold and trade it. Their technology will not only help the Divi currency rise in value, it could potentially offer Flickr-like spin off value by licensing technologies to other crypto-companies.”