As for smartphones, Strategy Analytics said that Apple grew by 35 percent over last year with sales of 47.5 million handsets at the expense of Samsung, which dropped its own share by 7 percent. While the Korean company still sold a lot more smartphones than Apple (71.9 million), a lot of those devices are cheap and basic -- which is why Samsung profits keep falling and Apple's keep rising. Meanwhile, Huawei also moved to third place in smartphone sales, having displaced fourth-place Xiaomi over last year. Microsoft falls in the "also-ran" category, but is hoping that some of its Windows 10 mojo (and strong reviews) will soon rub off on its smartphones, too.