The saga of William Storey and Rich Energy continues to evolve at a fast pace, with each new twist taking the story in another direction.

On Thursday, the deadline imposed by a judge for Rich Energy to cease using the now infamous stag logo following the copyright case involving Whyte Bikes, a subtly revised version appeared on the company's website and Twitter feed, with the horns no longer linked.

But the most extraordinary development had come on Tuesday. In dispute with shareholders, and fighting the prospect of being ousted as Rich Energy CEO, Storey jumped before he was pushed. He sold his shares to a third party via an organisation that specialises in baling out directors looking for an escape route from a difficult situation.