"I think that really goes to show the potential of where (the district) can go," Tyler said. "In two years, (Uptown) went from you don't wanna be here after dark to the only place you want to go after dark because of the night life. Imagine what's going to happen in two more years. Or five years. ... I think (Tower Theatre) will propel the district into a place that I'm excited to see."

Tyler has always been a tech enthusiast. He's the guy you call when you buy a 100-foot Ferris wheel and need someone to handle the lighting design. He's also the same person who's readily available to project an enormous Woody Guthrie illustration onto the Oklahoma Capitol.

"I've been a tenant here almost a year," Tyler said in his Tower studio office. "I've gotten to know the Pivot Project guys really well. When I started to hear what was going on, that's when I started to go to them and say, 'Man, (Tower) really should be doing this. This is really the direction it should be going.' "

Tyler's ideas turned into conversations with Whitehead. When Levelland Productions officially exited operations of the Tower Theatre in March, the duo sat down and made a 40-plus page manual of how they'd operate the venue. Both operators presented to Pivot Project, which includes David Wanzer, Ben Sellers and Jonathan Dodson.