The Korean Business Research Institute has revealed this month’s brand reputation rankings for female advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from August 20 to September 21. The Korean Business Research Institute evaluated the participation, interaction, and community indexes of 50 female advertisement models in order to calculate each star’s total brand reputation index for September.

MAMAMOO’s Hwasa held onto her spot at the top of this month’s list with a brand reputation index of 1,433,819 for September. High-ranking phrases in her keyword analysis included “sexy,” “anticipate,” and “surprised,” while her highest-ranking related terms included “airport fashion,” “mukbang [eating broadcast],” and “product placement.” Hwasa’s positivity-negativity analysis also revealed a score of 81.53 percent positive reactions.

IU also maintained her position at second place with a brand reputation index of 1,340,383, while Park Na Rae rose to third place in the rankings with a total index of 1,109,495 for the month.

Girls’ Generation’s Taeyeon came in at fourth place for September with a brand reputation index of 945,874, and her labelmate Red Velvet’s Irene rounded out the top five with an index of 805,003.

Check out the top 30 for this month below!

Watch Hwasa and Park Na Rae in the latest episode of “I Live Alone” with English subtitles below!

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