Before the rebranding, the national football team was sharing the same visual badge (on the left) as the Romanian football federation. The new badge came as a surprise. It’s been received with mixed feelings from the fans, and fellow designers.

The Romanian football federation saw an opportunity here and they took it. It sounded like a great idea to rebrand after years and years spent in obscurity and no progress. They decided it's time for a fresh start, so they hired a new coach first. If the Football Federation has probably a new vision and plan, which I am not aware yet, we will see it unfold with the start of the European Nations League in autumn. We can see some changes now, like this new crest and the rebranding of the Romanian Cup.

Personally I think that the Romanian federation started to mingle with marketing strategies by hiring agencies for the first time and giving them full confidence. But they do not really know how to do it properly or they lack direction. Everything new that comes up nowadays from the Romanian Federation of Football does not really identify with anything meaningful. There is no connection with the fans, and merely just some ideas that weren't in-depth researched and are not tailored to the football fans.

Anyway this is something odd, as such creative endeavors are very rare in official institutions from my native country so we have to embrace them even if they are “ugly”. Especially in football organizations change is welcomed, because we have our top league declining in value every year. This is making club officials or owners not invest more time than necessary in operations such as a visual rebranding. All of the crests from the Romanian top tier league can be made in Paint.

Going back to the badges and designs. Below you can see the official designs of each important competition in Romania. All of them were released in 2016–2017, except the the Football Federation logo and the Professional League badge.