The famous idiom ‘As you sow, so shall you reap’ has stood the test of time, and holds relevance in all spheres of the contemporary world. This is literally applicable in the case of animal feed, cattle feed. The feed that farmers give to the cattle has to be nutritious in order to be effectively beneficial to humans depending on such cattle for their nutritional requirements. It is a nutrition chain which starts with the feed and ultimately affects human health.

Research shows that addition of certain amount of protein rich substances into the animal feed magnifies the energy component being transferred to the secondary consumer. Traditionally farmers have been feeding cattle with soybean meal, slops, oats, barley etc but expensive soybean meal can be easily replaced with high protein Roasted Guar Korma to enhance cattle strength at a lower cost input. The body weight gain, feed intake, feed conversion efficiency, protein and energy efficiency show no drastic changes when this is done. This is mainly used for milking animals as it increases milk production and adds more fat to the milk thus produced.

However, with the increase in awareness of the benefits of Guar Korma, the demand for guar seeds has also increased drastically and there seems to be a demand pull price escalation of the product. This might put farmers in a fix that had moved to guar korma majorly to reduce feed cost. Rajasthan is the major producer of Guar Seed followed by Haryana and Punjab. After processing, it is sold as guar gum, guar korma and guar churi. Both guar churi and guar korma are used in cattle feed and poultry feed. Government regulation and fair pricing is being demanded by traders in order to obtain the maximum benefit of this highly efficient alternative to give a push to the farming sector.