HBO and UNINTERRUPTED’s “The Shop,” produced by LeBron James and business partner Maverick Carter, has found a niche for athletes and entertainment personalities to express themselves in a comfortable setting where they can control the narrative. Joining Drake and Antonio Brown as entertainment personalities hoping to tell their sides of the story is New York Knicks brand consultant Steve Stoute.

In Brian Windhorst’s book “LeBron Inc.,” the ESPN journalist described that Stoute was an influential advisor earlier in James’ career.

Stoute cut his teeth in the music business and recently was hired by the Knicks to help them revamp their branding efforts. However, he did have a bit of a stumble in his first public appearance. His appearance on “First Take” last month went poorly, with Stoute suggesting the current coaching staff would be replaced, among other surprising announcements that required the Knicks to issue a statement refuting many of the things he said.

Now, Stoute will get a chance to re-frame the story in the next episode of “The Shop,” which airs on Saturday, March 7, at 10 p.m. ET.

Carter and Stoute will be joined by Super Bowl MVP and champion Patrick Mahomes, Trae Young of the Atlanta Hawks, actors Tiffany Haddish and Chadwick Boseman, chart-topping artist Roddy Ricch and “The Shop” co-creator Paul Rivera.