As the Yooka-Laylee Kickstarter campaign ascends to even more spectacular heights, it’s high time we introduced you to the game’s first support character: flash, wheeler dealing serpent, Trowzer!

“Alright geezersss… come to learn from the bessst?”

Trowzer is a business-snake whose career never took off. Not that he knows it – the smug, serpent salesman thinks he’s the bee’s knees (not that he has knees), and for a little dosh he’ll teach you some of the slick moves he picked up on the high-stakes sales floor.

Yooka-Laylee’s creative lead, Gavin Price explains: “Trowzer thinks of himself as the best salesman ever, but with his downbeat appearance and 1980’s mobile phone, life never took off for him.

“He’ll take your money and count it (he’s an Adder…) and because he knows best he’ll even demonstrate the moves you just bought for you to replicate… if you can follow his jiggling.”

Character artist extraordinaire, Mr. Steve Mayles described the design process behind his latest creation: “I didn’t want him to be a snake in the traditional sense, and when Gav suggested he should have shorts on (do I have to add shorts to all of my characters?!), a great idea for this was his body could curl back up through the other leg hole. So he’ll move with a certain springiness, which will be fun to animate.”

So there you have it. We look forward to your beautiful fan art and the inevitable furore surrounding how many pairs of pants he’s wearing (or not wearing).

Don’t forget you can still contribute to the Yooka-Laylee Kickstarter – and thanks a million for your splendid support so far.