From the Not a Clue Dept.: Backwards Hebrew

LOTS of you have noticed that some Hebrew text in the Night One gift is backwards, while the Hebrew on the envelope is correct. Is this a clue? Or an innocent mistake? I stopped by CAH designer Amy Schwartz’s lunch table today to find out. She explained:

In the current Adobe Illustrator, in order to enable right-to-left languages in the world-ready text composer, you have to download the Hebrew (or other right-to-left language version) of that software. I downloaded the English (Hebrew) edition specifically to properly set Hebrew text for this campaign. We made a last-minute decision to switch the Hebrew tagline from “Cards Against Humanity Presents” to “Eight Sensible Gifts for Hanukkah.” When we made this change at the midnight hour, it was done quickly on a computer that had the English version of Illustrator. We didn’t catch it in time for launch, then everyone pointed out what terrible Jews we are.



It’s not a clue, we legitimately made a mistake. Spend your time looking for real clues.

Thanks, Amy! Hope you enjoyed that fajita.