



Like the Woodstock festival the previous summer, the event was promoted as "three days of peace, love and music." Tickets for the festival were priced at $14. Also like Woodstock, it became an "open event" when the promoter threw open the gates after crowds outside began to tear down the plywood fence that had been erected around the site. An estimated 350,000 to 500,000, and possibly 600,000 people attended. Originally scheduled for July 3 to July 5, 1970, it did not finish until near dawn on the 6th. It was the only successor to the first Atlanta International Pop Festival 1969.