To whom it may concern,

Over the last year I have been working on a brand I hoped could encourage culture and hold the essence of a lifestyle all while offering quality products created by talented individuals I admire and adore. Over this year I have been granted a particular privilege in working with an incredible team of friends who are all nothing short of exceptional in their creative fields and as of this week we all got to watch this notion come to fruition in my dining room at home. I have never been more proud to announce a company, but then again, this is the first one I’ve ever announced. I guess that’s why it is so exciting. That being said, I’d like to introduce you all to GENTLEMEN IN REAL LIFE [G.I.R.L.] //@GentlemenInRealLife.

This brand/lifestyle will be further explained in our official launch, but for now I would just like to note this is not a company focusing on one or two items. It is not just a grooming company, nor is it an apparel brand. GENTLEMEN IN REAL LIFE will be a culture that encourages the creation of various quality goods made by incredibly talented people both men and women alike. This range I have with me on the upcoming tour is our limited “Small Batch” run consisting of Beard/Hair oils and a small cloth range. Again, all created by the hands of me and my friends. If you’ve endured my rant this far- thank you. Thank you for your support. Thank you for allowing me to do this thing we now know as GENTLEMEN IN REAL LIFE. I’m sure you’ll hear this an infinite amount of times from me after today, but I really fucking appreciate you and you’re patronage.

All my love,

Jason Aalon and GENTLEMEN IN REAL LIFE