Prepare yourselves for Purple Haze.

Sander van Doorn is laying the groundwork for the official launch of his alter ego, the start of a new creative endeavor for the Dutch producer.

Over the weekend, the producer’s socials went dark to symbolize the crossover. The full audio/visual experience will be revealed during the official Purple Haze launch at Ultra Music Festival in Miami, although he did perform material in Sydney and Melbourne last week.

Songs released under this name have been sparse over the years, but we're going to see this type of vibe much more often. Purple Haze will explore a sharper, darker side to his production, with the first track under the new moniker, “Neiloj,” set for a May 15 release.