What is an elevator pitch?

The elevator pitch, or elevator speech, is a project presentation technique that aims to capture the attention of the listener in the time that an elevator journey would last, that is, between 30 seconds and 3 minutes. The message, then, should be brief, clear, and arouse curiosity.

It is a summary that provides a clear and concise vision about a company, a service, or a product, and that has the objective of interesting the interlocutor to get an interview or meeting.

It should be noted that the elevator pitch is not a sales pitch, but a conversation to get a longer meeting where you can discuss the business model in detail.

Characteristics of an elevator pitch

It is assumed that you have only one opportunity to make a good impression on the listener, so the elevator pitch should be constituted as follows:

Of course : we must be clear about the objective for which we started the conversation. Why do I want to interview this person? What am I trying to achieve? Why do I want to get it?

: we must be clear about the objective for which we started the conversation. Why do I want to interview this person? What am I trying to achieve? Why do I want to get it? Concise : Keep it short and convincing, since there is not much time to get the attention of the recipient.

: Keep it short and convincing, since there is not much time to get the attention of the recipient. Concrete : you have to focus on what is important, providing the necessary data to arouse interest. If everything goes as planned, you will have the opportunity to develop the project with more time.

: you have to focus on what is important, providing the necessary data to arouse interest. If everything goes as planned, you will have the opportunity to develop the project with more time. Passionate: it is very important to believe in the project, demonstrate conviction, and, consequently, transmit passion.

How to do an elevator pitch?

To build a good elevator pitch, the following steps should be followed: