YouGov claims a recent poll shows that “After video releases, opinion of Planned Parenthood little changed.” Buried at the end of their press release, however, is the real story.

The vast majority of Americans — a whopping 70 percent — have heard little to nothing about videos showing the involvement of Planned Parenthood in the harvesting and trafficking of human fetal organs. The revelations from the videos have led to federal and state investigations, calls to end the $530 million a year in taxpayer funding, and questions from human rights activists about the propriety of the practice.

Yet the media have so struggled to cover the story, much less cover it well, that one third of the public has heard literally nothing about them while another 38 percent have heard only a little. Democrats are particularly uninformed on the videos, with more than three out of four reporting they have heard little to nothing about the videos.

Of those who had heard at least a little about the videos, only 45 percent had seen any video, or even a clip from the video. But since only 68 percent of the population had even heard of the video, that means that relatively few Americans — 30.6 percent — had been exposed to even a portion of the video by the media.