The CIA, one of the rare government entities known for its social media savvy, is now on Instagram to give users another look into the secretive agency.

The big picture: The new account is another online vehicle to "spark the curiosity of Instagram users" and find recruits, CIA press secretary Timothy Barrett said. He noted that its first photo — captioned "I spy with my little eye..." — includes the original 1985 badge photo for CIA director Gina Haspel [Updated], as well as an open notebook with Arabic writing that reads, "Share what we can, protect what we must."

Go deeper: News companies are increasingly launching on Instagram