Judging by your blog, i can understand how positivity for males for being males (as opposed to black people who happen to be male) may seem foreign to you, but this is not a movement or a slogan. It is just a message about something that many people seem to forget or choose to ignore. Putting “matter” at the end of a statement doesnt necessarily associate it with your preffered movement. At least not anymore than starting a sentence with “Maybe” associates it with Maybelline.

Saying something matters has been a thing long before BLM was established.