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Amazon Prime will be made available on Virgin TV for the first time ever.

And the best news? The service will be available at no extra cost.

Customers will be able to access Amazon Prime Video by logging in on the app.

They can use their existing Amazon account.

Virgin Media users will be given the ability to search and watch Prime Video content through their V6 box.

It's all part of an automatic download on the app store.

David Bouchier, at Virgin Media, said: “Giving our customers the telly they love in one place is at the heart of what we do.

"This is why, from today, Prime members or those subscribing directly to Prime Video with a V6 box will have seamless access to a huge array of blockbuster entertainment – from Amazon Originals like Good Omens and The Grand Tour to thousands of TV series and movies.

“Virgin TV brings the best programming together so our customers can enjoy top-class entertainment and sport when and how they want.

"Alongside our leading ultrafast broadband, it’s the best way to watch the best TV.”

Virgin said the app will be automatically downloaded to all Virgin TV V6 boxes this week - and will include access to Prime Video’s range of Ultra High Definition (UHD) TV shows and movies.

Speaking on the new Prime partnership, a Virgin spokesman said access to the shows will come at no extra cost to Virgin customers - providing they already have a Prime account.

This is typically £79 a year - or £7.99 a month.