As we all are experiencing economic downfall. Technology market is greatly shaken and effected. Many companies have cut jobs and productions to survive, as 'power to buy' of people has decreased.

Apple, the most admired company of the world, has products that sell like hotcakes not just because of their sleek design and looks, but also as admiration and brand inspiration. Not many users can afford Apple products as they are targeted for a certain class. This year, as world’s biggest problem is economy and highly decreasing standard of living, Apple seems to be taking steps by introducing cheaper products to retain survival and growth in market in such a critical and uncertain situation.

Netbooks are gaining popularity because of their affordability. Apple plans to get in the Netbook market by introducing Mac Netbooks later this year. A Taiwanese system manufacturer company named Quanta has agreed with Apple to start the manufacture of Netbooks. But who knows if this Netbook will be really as affordable as a ‘netbook’! after all its Apple!

The new iPhone nano (cheaper iPhone) is rumored to appear at MacWorld or later this year. iPhone nano’s rumors are appealing to me, and I believe that Apple is going to introduce a low price iPhone to capture more market. Analyst also believe that iPod shuffle will become smaller and cheaper. Large tablet devices are also expected like iPod touch with larger screen…also Tablet Macbook.

Apple is slowly expected to make place for pay-per-go services that it may introduce in upcoming 5 years. As iWork is to become a Web Application, Apple will be pushing the boundaries of what a web application can accomplish. Microsoft will push more towards mesh enabled device programming capabilities this year that will make device to device synchronizing easier and fun…Apple will surely concentrate for a cover.

Steve Jobs, having health issues, will be less active in Apple…and his old buddy Steve Wozniak (Apple’s co-funder who, once, quitted Apple ) has jumped in again and some changes are expected in the taste of Apple.

Let’s see what comes at Macworld. This year will be interesting for technology and moving more towards online services can be a common goal.