Though Google Maps isn't lacking in features, speed limits is one aspect that's seen it trailing rivals like Apple Maps. Waze, which Google acquired for $966 million in 2013, has also had it for years. When the update appeared inside Android Auto in 2017, Google said it would roll out to more regions "soon." But we've heard little since then, despite Google Maps getting a ton of new updates in the interim -- including a speed traps test last November.

It seems the delay may be down to Google waiting to ensure the correct speed limit data for each area. The last thing it wants is users blaming it for speeding fines due to incorrect information.

Updated 1/19 10:54AM ET: Engadget has learned that the speed limit update is rolling out to iPhone and Android users throughout the US and in the United Kingdom and Denmark.