Though the main stats mostly focus Ford and Chevrolet being neck-and-neck when it comes to maximizing their digital marketing capabilities, a few interesting statistics were thrown up in this analysis. Honda, for instance, finishes third in the overall brand exposure rankings, with the overall share of 12% being helped by one-in-20 car posts on the US Internet referencing the Honda Civic in some capacity. Even more interestingly, the Lexus LFA is still being talked about with relative frequency, having managed to edge out the Ford Focus, Mazda Miata and even the Nissan GT-R into the top 15 most talked-about cars in Q2 2016. Not bad for a supercar that went out of production four years ago!