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A £125,000 campaign to replace Scotland's Best Small Country In The World tag has been unveiled.

And the exciting new catchphrase dreamed up by top advertising brains is..."Welcome to Scotland".

Artwork featuring the message will be displayed at all Scots airports from St Andrew's Day, accompanied by different national and local messages.

The decision to rebrand Scotland's "points of entry" follows a pledge by First Minister Alex Salmond to scrap his predecessor Jack McConnell's slogan "Scotland, the Best Small Country in the World".

Salmond said that was too downbeat and typified the "Scottish cringe".

The new message was devised with help from one of Scotland's top advertising agencies, The Leith Agency.

Extra national slogans include "World Leader in Learning" and "First to Introduce Universal Education" as well as "Home of Golf" and the snappy: "Home of Europe's Fastest Growing Life Sciences Community".

Glasgow's sign will also say "Birthplace of Charles Rennie Mackintosh" and refer to the 2014 Commonwealth Games among other slogans.

Edinburgh's options include "UNESCO First City of Literature" and "Real Financial Strength".

Visitors to Inverness could be greeted with "Home to Mountain Bike World Cup," while passengers at Prestwick will read "Home of Robert Burns".

Aberdeen signs could say "Energy Capital of Europe" and Dundee will use the "City of Discovery" tag.

The new artwork was unveiled at Glasgow airport yesterday by culture minister Linda Fabiani. She said: "These images will welcome people arriving in our country and Scots coming home, giving everyone a taste and glimpse of the very best of Scotland.

"This is not about developing flashy slogans.

"This is about showing what a modern, vibrant and successful country Scotland is."

But Labour MSP Jackie Baillie said: "If 'Welcome to Scotland' is the best Alex Salmond's government can come up with, it shows the SNP have had an imagination bypass. It sounds more like a road sign at Berwick than it does a must-do invitation to visit our country."

However, tourism and business leaders backed the change.

VisitScotland chief executive Philip Riddle said the displays would help establish Scotland as a "must-visit, must-return destination".

The Labour leader of Glasgow City Council, Steven Purcell, said: "We are delighted to see key messages about Glasgow, including our Commonwealth Games win, and striking city imagery in the new point of entry materials."

A government spokesman said the £125,000 cost of the displays covered the new artwork, printing and installation.

The cash came from existing budgets as the Best Small Country campaign was due to come to an end.

REBRANDING: WHAT'S IN A NAME CHANGE?

OTHER rebrandings include:

Prestwick airport got the slogan "Pure Dead Briliant" as part of a £3million upgrade last year. But a logo featuring a cartoon drunken Scotsman sparked outrage.

First Minister Alex Salmond renamed the Scottish Executive the Scottish government. It cost £100,000 to change stationery and signs. But Westminster still refer to the "Executive" - the legal name.

The Scottish Office were renamed the Scotland Office after devolution in 1999.

The Scottish Tourist Board became VisitScotland in 2001. It took five years for the change to be made legal.

Mars changed their Marathon bars into Snickers and Opal Fruits to Starburst.