New documents shown to the jury in the Apple-Samsung retrial show that Apple was worried about the rise of Android as recently as last year.

“Competitors have drastically improved their hardware and in some cases their ecosystems,” a member of Apple’s sales team wrote in a document, which was prepared as part of a fiscal 2014 offsite meeting, according to Recode , reporting from the federal court trial in California on Friday.

2013's sales figures bear this out: according to Gartner Research, as measured by per-unit sales, Samsung sold 300 million phones, twice as many as Apple.

The document surfaced as part of the cross-examination of Apple Senior Vice President Phil Schiller, who said he did not agree with “much of the document,” adding that it did not represent an official Apple viewpoint.

However, Recode noted that Samsung lawyers also introduced a 2013 Schiller e-mail, where he declared his frustration.

“I watched the Samsung pre-superbowl ad that launched today,” he wrote in one message. “It’s pretty good and I can’t help but thinking ‘these guys are feeling it (like an athlete that can’t miss because they are in a zone), while we struggle to nail a compelling brief on iPhone.”

As Ars reported from the trial earlier this week, Apple is seeking what would be the largest jury award ever in a patent case: more than $2 billion for the sale of 37 million allegedly infringing phones. It's an extraordinary rate of about $40 per phone and a considerable escalation of the patent dispute.

An earlier 2012 patent trial led to a billion-dollar jury verdict against Samsung, which is now on appeal. However, Apple wasn't able to get an order barring any Samsung products from the market.

This new trial concerns patent claims and counter-claims over a newer array of products: Samsung's Galaxy III, Note II, Stratosphere, and Galaxy Nexus phones. Samsung, meanwhile, has counterclaims that accuse the iPhone 5 of infringing two patents it purchased.