



You know, I watched that whole movie about Steve Jobs starring Ashton Kutcher a few weeks ago, and not once did the movie address Apple’s 1986 attempt to show the fashion world how it’s done. This move made perfect sense. Apple had already brought a heightened sense of style and functionality to the worlds of computers and… well, computers, so it was a natural to assume that the world was waiting to see what Cupertino had to say on the subject of Kevlar-reinforced sportswear.

As stated in the catalog—swear to god—“After a rough day windsurfing, the Apple sweatshirt is just the thing.” The catalog also included fashions for tots, a toy Apple semi as well as a bitchin’ sailboard that ran a cool $1100.







































Here are a few pages from the original Apple Collection catalog (for larger images you can visit The Mary Sue or The Trad):



























via Unfinished Man