

Japan’s mobile carrier NTT Docomo Inc. last year promoted its high-speed data service by frying shrimps in three seconds flat in one of its commercials. Now the company is back with the second installment of the web-only ad series, this time "cooking" a gyoza dumpling in an even shorter time.

The “Three-Second Cooking” commercial released Thursday by NTT Docomo advertises its new “premium 4G” ultra-fast data service. The ad follows the same formula as the previous commercial, parodying a typical Japanese cooking show. When the chef and his assistant put on safety goggles and place the vegetables and minced meat into a high-tech cooking contraption, it becomes clear that this is no ordinary program.

At the press of a button the ingredients come shooting out of a cylinder, get mixed, salted and peppered in midair and dive into a thin wrapping of dough. The dumplings, still airborne, then fly through flames before landing in a special catcher’s mitt. The clip is accompanied by an up-tempo Chinese tune.

A stopwatch at the end of the commercial shows the whole process took less than three seconds, an exercise aimed at drawing attention to the high-speed of the carrier's data service while gaining some laughs at the same time.

The video is spreading quickly on the web, gaining about 30,000 views in a day. Below is the original fried-shrimp version of the ad.

