For 2014 the following areas will see growth and continued focus by CMO’s and CFO’s alike

Social Media:

Showing ROI of social media initiatives and overall halo effect of efforts on other channels

Integrating social media interactions online and with call centers in a seamless CRM manner

Transforming company hierarchies to address social media channels and user-generated content

Generating enough quality content for consistent storytelling will continue to plague most organizations

Mobile:

What to develop first the App or Website and the strategic plan moving forward for mobile

BYOD security and separating personal vs work data

Users are more likely to ask a question into a mobile device than type in keywords and Google is now prepared to deliver those answers

Mobile transactions and the mobile wallet will become ubiquitous

Business Intelligence Visualization: