TSA using pizza boxes to recruit new workers

By Ed O'Keefe



A pizza box with a job ad for the Transportation Security Administration. (Photo by WTOP/Federal News Radio)

Federal agencies often head to college campuses, job fairs or buy newspaper classified ads to announce new job openings. But the Transportation Security Administration is reaching out with pepperoni and cheese.

"A Career Where X-Ray Vision and Federal Benefits Come Standard," reads a TSA ad appearing on pizza boxes across the Washington region.

"Washington Reagan National Airport and Washington-Dulles International Airport are now hiring Transportation Security Officers," the ad said. "See yourself in a vital role for Homeland Security. Be part of a dynamic security team protecting airports and skies as you proudly secure your future."

(A hungry and intrepid WTOP radio reporter noticed the ads last week when she ordered a pizza.)

The boxed ad campaign was developed last year in an effort to reach a broader applicant pool, according to TSA spokesman Greg Soule. The agency routinely uses ad space on Metro trains, at gas stations and in newspapers or buys ad time during movie previews. But no word on the cost of the pizza box campaign or which restaurants are using the boxes.

Do you know of similarly creative government ad campaigns? Can you think of other creative ways that federal agencies could advertise?

Leave your thoughts in the comments section below

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