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Stuff White People Like is a satirical blog about a particular segment of Caucasian culture. It’s like an extended “you might be a redneck if” joke recast for a more upscale set. It gently mocks the habits and pretensions of urbane, educated, left-leaning whites, skewering their passion for Barack Obama and public transportation (as long as it’s not a bus), their idle threats to move to Canada, and joy in playing children’s games as adults. Kickball, anyone? (A list of the white stuff is here.)

It’s likely I don’t have to tell you about the Stuff White People Like site, because the odds are someone — someone white — has already forwarded it to you. Christian Lander, 29, who grew up in Toronto and now lives in Culver City, Calif., created the site to amuse his friends when he was working as the associate manager of corporate communications for an Internet agency last January. He doesn’t do that job anymore, because 32 million hits and a book deal later — “Stuff White People Like: The Definitive Guide to the Unique Taste of Millions” was published July 1 — Lander’s become a professional mocker of whitey and himself.

Lander is firmly in the demographic he’s ribbing. By his own definition, he screams white. A grad school dropout, he studied film and literature in a master’s program at the University of Arizona before bailing on a Ph.D. program at Indiana University. In his author’s photo, Lander illustrates a number of things he spoofs in the book: He wears a beard, chunky glasses, shorts, a performance athletic vest, New Balance shoes and an iPod, while riding a bike and carrying a reusable water bottle, a Macintosh laptop, organic vegetables and a copy of the New Yorker.

Not surprisingly, Lander’s site has been embraced by the white culture that he lampoons, complete with an appearance on public radio’s “Talk of the Nation.” The site’s success supports Lander’s theory that, as he writes in his book, self-deprecating humor is all a part of whiteness. Lander’s site has also inspired copycat sites, such as Stuff Asian People Like, as well as hate mail accusing him of racist stereotyping and critiques that he’s pretending to poke fun at white people while actually giving them new ways to feel superior.

Salon spoke with Lander by phone from his home office, where his fixed-gear bicycle hangs on the wall, near the shelves of books, proudly displayed.

What led you to launch your site Stuff White People Like?

My friend Myles Valentin and I were both at work, and we were just having an IM [instant messenger] conversation. We were talking about “The Wire.” We’re both huge fans of the TV show “The Wire.” And then my friend Myles, who is Filipino, said he didn’t trust any white people who don’t watch “The Wire.”

From there we ended up talking about what are white people doing instead of watching “The Wire”? And we threw back a few responses, like doing yoga, getting divorced, going to therapy. And I thought it was funny.

So I went to Word Press, and I just started writing, never expecting it to be popular, just expecting Myles to read it, and maybe a few more friends back home. And that was it. It wasn’t any more of a grand scheme than that.

Obviously you’re not talking about all white people. Which white people are you talking about?

I think it doesn’t take long reading the site to figure out which white people I’m talking about. It’s mostly left-wing, upper-middle-class.

In the book, you also occasionally mention “the wrong kind” of white people. Who are the wrong kind of white people?

There are a lot of the wrong kind of white people. You have, obviously, poor, right-wing white people, and rich, right-wing white people.

Yet a lot of the stuff you write that white people like, obviously many other people like, too.

When you create a site called Stuff White People Like, it’s easy for people to make an assumption that it’s actually about stuff only white people like. It’s not meant to be exclusionary but rather a focus on the things that, well, white people like.

Let’s talk about some of them. What is the significance of bottles of water?

It’s all about ranking. It’s essentially a contest. It used to be that bottled water was a status symbol. You drink Evian, or you drink Fiji, or what is the most expensive water.

But advanced-level white people, the higher-ranking white people, realized that they were creating a lot of waste, and so they switched over to the Nalgene bottle. That also reminded them of going camping. So then they could take a stance of superiority over the people who were drinking bottled water. And then, that whole story came out about Nalgenes leaching I don’t know what the exact toxin is [Bisphenol A]. So then super-advanced white people went even further and got those metal Sigg bottles, and now you have this really solid hierarchy and ranking of white people of commercial bottled water, Nalgene bottle and either the glass or metal, twist-top bottles.

What’s the significance of an eco product, like the Toyota Prius, the carbon offset or the reusable shopping bag?

That again is another way to claim superiority over regular-level, or subpar, white people. You’re saving the environment, you’re making a difference. It helps remind you and others that your lifestyle is making things better.

Why is it important to hate evil corporations, except for Apple, Ikea and Target?

That’s one of the great contradictions of white people. For the most part, all the world’s ills are based on large, evil corporations — government corruption, American expansion through the use of corporate contracts, pollution, globalization, every bad thing that’s happened. But if it happens with nice design, it’s acceptable.

What happens if you point out these exceptions?

You’re going to really annoy white people. They do not need to be reminded. It’s like with the Prius. It’s not a good idea to remind Prius owners that the car still burns gasoline. That really pisses them off.

You are a graduate school dropout. What is the significance of graduate school?

Graduate school — it’s very important, because you sort of get this impression in the rest of the world that getting advanced degrees helps you get a higher-paying job. But interestingly, within white culture it actually gets you lower-paying jobs.

Why is that?

A Ph.D. in English isn’t going to get you a higher-paying job than, say, a Ph.D. in chemistry or law, but it does give you one important thing, which is academic credibility at cocktail parties.

But obviously, there are a lot of white lawyers.

Oh, yeah. Some of the white people, who are not quite advanced enough white people, have sold out.

What does going to law school represent?

It’s what you do when you finish with your liberal arts degree, and you start to panic about realizing that the careers available for someone who knows a lot about Proust are very limited, and you realize that you still want money. So you end up going to law school. There are people who enjoy law school, because then you can work for a nonprofit organization, and you can be very helpful.

Why is working for a nonprofit important?

White people have the constant and unabiding need to feel as though they’re helping, and because this gives them the ability to hold it over other people.

Who are the whitest celebrities?

Alec Baldwin, Susan Sarandon, Leonardo DiCaprio, Rosie O’Donnell.

Is the whitest TV show “The Wire?”

It’s not the whitest TV show. It’s just a TV show beloved by white people, because it was really well done, and it got low ratings. These are two very important characteristics for white people to like a TV show. In order to be known as an ultimate white TV show, you have to make sure that you don’t last more than five seasons.