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Advanced Micro Devices (AMD) CEO Lisa Su is plotting a course in which she sees the chipmaker taking significant share from Intel in the server chip market.

On Tuesday, AMD unveiled new details about its 7-nanometer (nm) next-generation server chip, called “Rome”, at a product event. The chip is slated to launch next year.

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AMD has already projected it will achieve a “mid-single digit” share of the server chip market with its current offerings by year-end versus the less than 1% share it had last year. But Su told Barron’s in a phone interview Wednesday the company’s longer-term aspirations are much larger.

When asked if AMD will be able to exceed the historic high of 25% of the server chip market it had in 2006, Su replied, “My vision is to exceed that market share … Yes, AMD’s previous peak was 25% to 26% share, but our current product map is better than the Opteron [the 2006 chip] days.”

AMD stock has soared more than 100% this year on anticipation it will take more business from Intel based on its increasingly competitive chip technology.

Intel (INTC) has suffered from repeated delays in moving to 10nm chip-manufacturing technology from 14nm today, which it now projects will be available in the second half of 2019. But even if Intel hits that forecast, AMD will likely have an advantage as it expects to produce 7nm Rome chips by then.

One nanometer equals one-billionth of a meter. Smaller nanometer chipmaking technologies historically have allowed companies to create faster, more power-efficient chips.

“We feel really good about where the performance of Rome [will be] relative to the competition,” Su said. “We expect meaningful revenue in 2019 from Rome [although] second-half weighted.”

She cited how one Rome chip outperformed two of Intel’s current 8180 server chips, according to AMD benchmarks. Intel did not immediately respond to a request for comment on the claim.

AMD shares rose 4.4% to $21.60 on Wednesday. In 2006, the year when its share of the server chip market topped out, the company’s stock traded above $40.

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Intel currently dominates the high-profit-margin data-center business, where it sells server chips to cloud computing providers and corporations. Analysts estimate that Intel’s data-center group will generate $23.2 billion in sales and $11.4 billion in operating profit in 2018, according to FactSet.

In comparison, the Wall Street consensus for AMD’s total 2018 sales is just $6.5 billion, so a significant increase in AMD’s server chip business would be a financial boon for it.

“We want to show a consistent track record of execution,” Su said. “We believe that we will continue to gain share.”

Write to Tae Kim at tae.kim@barrons.com