With so many people submitting their fantasies to Lust on the XConfessions website, choosing which ones to convert into films is not an easy task, as Lust and her production team of 15 (all women) only put out two short films a month.

“It works in very much the same way [as any film] apart from the fact we also include explicit sex,” Lust said. “Location scouts, casting performers, script writing, then onto the shooting and then all the post production work… So when I choose a fantasy submitted on XConfessions, the production costs are something I definitely need to look at.”

The storyline is also key for Lust.

“I want to show sex in a fun and natural way, and for people to identify with the situations and the characters, as if it's something that could actually happen to them,” she said.

She doesn’t pick fantasies that degrade, endanger, or put down women (or any other group). Equality and consent are absolutely necessary in Lust’s films. And, she added, “I always try to narrate a story that answers the question, ‘why are these people having sex?’”, which is something that often gets lost in mainstream pornos.

