Fitbit Inc. on Wednesday announced its new Fitbit Care platform, part of the company’s broader efforts to entice more health-care players and generate recurring revenue, sending its stock up 3% in early trade.

Fitbit Care is a platform for health plans and employers that merges the company’s existing enterprise offerings for the health-care industry with the Twine Health coaching service that it acquired earlier this year. Participants make use of the company’s wearables to track their activity and can get feedback from both human coaches and software programs.