Nick Sullivan over at Esquire wrote about an Italian brand he saw at Pitti that I’ve never heard about - Moorer Verona. With some help of Mister Crew, I found their website and began digging around. It seems that they’re a luxury performance outerwear company made and distributed by another Italian outerwear company, Feyem. Moorer seems to be for men and Feyem for women.

From their previous collections, they look like they make some great designs. According to Sullivan, their new Spring 2012 line will feature a “multiplicity of lightweight overjackets with minimal structure and a versatile, semi military look — especially when executed in stone — backed up by serious technical function. Top of the pile were jackets that used a Loro Piana storm system to give supreme water resistance to featherweight wools, all while still feeling luxurious.” They’re definitely going to be a brand I’m watching for in the next year.

Check out Nick Sullivan’s other features on brands at Pitti. He’s writing one of the best substantive coverages out there.





