How much do you value your personal data? Now we know that’s a pretty big question. You might value your privacy and not want companies around the world to know with a decent level of probability what you’re going to have for dinner tonight. You might also value your personal data in a monetary sense, why should people be making money off it and not you?

Your age, gender, location, purchase history, and browsing history is critical for the digital advertising industry and they generate billions of dollars per year off it. It’s hard to pin down how much our data is worth as it very much depends on who you are, where you live, and what you do. However, what’s certain is that you’re valuable, companies like Google and Facebook have tried their hardest to develop new ways of tracking you and making it as difficult as possible to work out what data you’re giving up or where it’s going. The recent Cambridge Analytica scandal saw up to 87 million people’s data being harvested and abused when a third-party app developer took it for their own means.

Now, there’s a long standing quote that came from an internet commenter called blue_beetle…

“If you are not paying for it, you’re not the customer; you’re the product being sold.”

That’s definitely true on existing video platforms that are solely supported by advertising revenue. Verasity is a next-generation video sharing platform and we’re going to do things a bit differently….

On Verasity as a Viewer you get to decide whether you want to share your demographic information with advertisers. You’ll even decide whether you want to receive targeted advertising. It’s completely up to you whether you give up your data and let advertisers target you.

You get an additional level of choice though, on Verasity you’re going to get to choose whether you watch advertising at all. If you do you’ll be paid for your attention directly, in near real-time, by advertisers in VERA cryptocurrency. If you choose to receive targeted advertising and share your demographic information you’ll get paid more as you data is worth more to advertisers.

The choice is up to you on Verasity, you can keep your data to yourself or get paid by the people who want to use it in the first place!

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