Cord-cutting customers in the New York City area have a new option to stream live TV. Time Warner Cable is starting up its Roku TV beta service today, which allows Internet-only patrons to stream live television via a Roku 3 player. As part of the offer, Time Warner Cable will provide beta testers with the Roku 3, which will replace the cable box you'd normally get with any other TWC cable plan.

The Roku 3 will use the TWC app for streaming TV, and customers can choose one of three packages to add to their current Internet-only plans. The most basic plan is "Starter TV," which includes basic channels like ABC, CBS, Fox, NBC, and more than 20 others. "Starter TV" costs $10 per month when you sign up for a 12-month contract. "Starter TV" with Showtime and Starz will cost you $20 per month, and the most comprehensive plan, which includes over 70 channels with Showtime and Starz, is $50 per month.

This is Time Warner's way of reaching out to customers who have abandoned their cable service for Internet-only packages, as well as those who never signed up for cable in the first place. Also, it might be enticing for those who don't want to pay for cable box rentals or for a technician to come to their home and set everything up. There are some caveats, though: DVR isn't included in this program, nor are features like StartOver, which lets you restart a show from the beginning if you missed its first few minutes.

According to previous reports, customers will be able to stream on up to five devices, and the service will support the existing TWC TV apps on Android and iOS devices, Xbox One, Xbox 360, Fan TV, Kindle Fire, and Samsung Smart TVs.

Time Warner Cable isn't the first cable company attempting to bring cord-cutters back to its services: Comcast launched its Internet TV service, called "Stream," back in July, and Cablevision has specific "cord-cutter" packages that come with optional HBO access and antennas to connect to Optimum Wi-Fi.

The plan prices listed here are specific to the beta test, which according to the service website ends on August 18, 2016. While it might be affordable now to tack on the Roku TV plan to your Internet-only service, the price could become less enticing after a year. The offer is currently only valid for NYC customers, and there's no word on when the plan will reach a wider audience.