The natural habitat for these Lion King figures is landfill.

Those that don't end up in Australia's litter stream will spend the majority of their time on this planet buried in the earth, likely breaking down over hundreds of years alongside other waste we have no use for.

With a total disregard for the delicate balance of our ecosystems, Woolworths has manufactured an ungodly number of cheap plastic toys in a bid to get you to spend more of your money in their stores.

This is a fad, and will be replaced by another in months (Coles Little Shop 2 anyone?) The impact of this fad, however, will go on long after you, your kids, and their kids have completed their own circles of life.