S-training your eyes to stay on track

Look, we’ve been here before. Anyone who’s been interested in UX in Singapore has read at least one of the articles dissing the MRT in-train screens; if you haven’t, here’s some you can read:

All this is very well and good, but we’ve decided to go a little farther. If the SMRT on-train screens are so ineffectual (which we have to prove), then what would be better? What sort of screens are the screens that people really need?

Our Process

Rather than take the usual “from-designer’s-point-of-view” approach into designing the screens, we tried to understand the needs of commuters through user interviews and contextual inquiry.

In that way, we can understand the needs of the users and better facilitate in our decision making process.