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On May 26th, a monumental letter was sent to the World Health Organization pleading with it to give electronic cigarettes a chance to fight the global smoking epidemic. The letter was co-signed by 53 tobacco and nicotine experts who all felt e-cigs shouldn’t be treated like tobacco cigarettes for the purposes of national and international policy.

You can read the full letter right here.

The letter is rather succinct. Among its numbered points are arguments that harm reduction is generally good policy when it comes to fighting addiction, emotion shouldn’t dictate policy (as hard as it may be to avoid), and that it is counterproductive to fight advertising of safer alternatives to smoking.

The letter actually serves as a very smart rundown of the pro-e-cig arguments from a reason-based point of view. It focuses on what makes good policy before focusing on what makes e-cigs different. Have a look. Share it. We certainly will be!