Women's Way is also piloting a new program called "The Women's Economic Security Initiative," a financial-coaching model, where women already go, such as day care, pre-kindergarten, and early childhood education centers, said Diane Cornman-Levy, executive director of Women's Way in Center City. The Philly pilot is based on a Delaware initiative in 2011 called Stand By Me, whereby every Delawarean is eligible for a free financial coach, and which reached 40,000 people. "We're basing our model on their model," she said. "They'll start working with clients next month. Our goal is for our coaches to see 150 clients in year one." They'll be using the MyBudgetCoach tool, available at https://www.mybudgetcoach.org.