Beto O’Rourke speaks with supporters in Dubuque, Iowa, March 16, 2019. (Ben Brewer/Reuters)

Pretty much everything about the Beto phenomenon is ridiculous, but like Jim, I think his campaign has to be taken seriously. Charisma has always counted in politics, and now more than ever. The latest Beto thing is standing on counter-tops at coffee shops, which doesn’t sound like much of a thing, but has generated a lot of attention and comments.

Can't wait for Beto to come to my town and stand on a counter. pic.twitter.com/TktC4f3K68 — Patrick (@Patrick_of_Bama) March 19, 2019

I agree with this Vox piece that it works for him, by demonstrating a relaxed cool and youthfulness. I’m not sure that Beto can simultaneously beat back the white-privilege police on the Left, ride his persona to continued media attention and fundraising success, and maintain his incredibly vague stance on most matters of substance, but he’s got a real shot.