AppToken is a service that allows developers of software applications to get funding for the development and marketing of their software creations. The blockchain technology underlying the AppToken will enable app developers to sidestep the enormous and time consuming task of trying to get funding for their app. In addition, the Smart Deal technology in the AppToken will allow developers to maintain ownership of their products and eliminate the risk of losing equity in the products they have created.

At the same time, the AppToken is linked to a market of Smart Assets that enables investors to easily view and consider applications they might want to invest in at the early stages of development. Investors who are ready to supply loans can choose from a number of financial arrangements provided in the Smart Contract to supply funds and earn returns.

So, AppToken enables developers to focus on what they do best — developing software — and investors can have greater, more transparent access to app developers who need loans for the development of their software products.

How the App tokenization works?

Tokenization is a process of issuing tokens backed by a real asset — in the AppToken case, this asset is the future revenue of an app or the services provided by an app.

1. An app developer approaches BANKEX and makes a request to tokenize an existing app or an app in development. The app developer will fill out an online form providing personal and contact information and a link to their app at the App Store or Google Play. In this demo we will tokenize an app called BrainChain, a simple program provides mini-mental puzzles and games to increase mental agility and flexibility.

2. We can see the Add an App screen. Here the app developer provides BANKEX with data about the app. Currently, an app developer needs to complete this form manually, but soon BANKEX will make it possible to update the fields automatically.

BANKEX will require the following information about an app:

The total number of installs of your app at Google Play and App Store.

The conversion rate — the percentage showing how many users continue using the app for at least a month

The CPI — the cost per install

The retention rate — a metric that shows how many months an average user will continue using the app

The average purchase — the amount of money a user typically spends in the app each month

After providing this data an app developer needs to review and agree with Terms of Service and Privacy Policy and click the Save and continue button.

3. The AppToken form will calculate amount of funding that an app developer is eligible for within the AppToken service range. Currently there are 5 different financing products available on the AppToken platform.

AppToken Express — a short-term 6 month loan with volume and interest rates dependent on app performance parameters. Terms require monthly payments.

AppToken New Market — a loan specifically for app marketing for a period of up to 24 months. Terms require payments every three months.

AppToken Start — a loan for the creation of a developers first app provided for a period of up to 36 months. Terms require quarterly payments.

AppToken Additional App — a loan to finance the creation of a new app. App developers can be eligible for this product on the condition that they already have a revenue generating app that meets certain criteria. Loans of this kind will be provided for up to 18 months. Terms require monthly payment for the final six months.

AppToken Angel — a loan for developers with special needs in the process app development. The loan is subject to negotiated terms and conditions.

An app developer chooses the best means to funding and selects the most suitable AppToken product. Our app developer has chosen the App Token Express option.

In the picture below we see an Etherscan with all the info about the AppToken smart contract. It shows the that the tokens for the app have been issued and in what amount. It also shows:

the balance of tokens on the contract

the number of transactions on the smart contract

information about the creator of the contract and

all the hashes for the transactions within the smart contract.

App developers and lenders can get instant information about the state of the loan and progress of the app development here.

After the app revenue has been tokenized and the tokens issued, the developer will see information about the app in on a User Dashboard — the name of the app, user app rating, the date when the app was tokenized, a token ticker indicating the three letter name of the token, a price for one token in BKX and a graph showing how the progress of a funding project.

So far we have seen how the tokenization of an app will look like for a developer.

Now we will see what this will look like from the the perspective of an investor providing capital for the various loan products.

The perspective of an investor

Investors will visit the BANKEX Exchange website where they will see a variety of different smart assets and their potential returns. Currently BANKEX has two types of smart assets: those for instagram bloggers and those for mobile apps.

On the main screen we see a list of apps available for investment. Fore more detailed information about the app, investors just click on it and they get a separate screen with all the relevant details.

Here we can see a screen with details of BrainChain — the revenue the app has generated over the past 6 months, the number of downloads, the token price fluctuation in BKX, a description of the app and news about the apps performance. The data about the revenue and subscriptions is provided in real time. An investor will not need to wait for quarterly reports to see how the app performs.

Also, an investor will be able to see how the AppToken is traded on the BANKEX Exchange. It will be possible to buy and sell the AppToken of a particular app, view the order history and the app description.

And so that’s our demo of the BANKEX AppToken and how developers can get funding for their apps and investors can supply capital for the development of new and promising technology.