Appsolutely, a blockchain omnichannel loyalty solution, today announced a new partnership with NEM, the smart asset blockchain, to scale Appsolutely’s LoyalPlatform for fast, transferable and secure customer loyalty redemption.

Operating at 4,000 transactions per second (TPS), the NEM blockchain provides top processing speeds that can now be leveraged for transactions involving LoyalCoin (LYL), the currency of the LoyalPlatform.

Today also marks the launch of the Appsolutely-NEM Blockchain Center, an incubator, accelerator and co-working space for blockchain startups in Southeast Asia. The vision of the new center is to build a strong community that enables entrepreneurs to learn how to use blockchain technology to create innovative services that solve challenging business problems in the Philippines and worldwide.

The flagship location, a 900 m2 space in Manila, is planned to open by end of 2017 or early Q1 of 2018. The center is the first in a planned series of blockchain centers across Southeast Asia.

Appsolutely’s use of NEM’s blockchain brings significant security benefits to the LoyalPlatform. Through Eigentrust++ trust management and an incentivized public node network based on its two-tier architecture, NEM grants Appsolutely the flexibility to retain control over aspects of the transaction process for which protection of customer data and privacy is a top priority. In addition, Appsolutely expects that NEM’s strong relationships throughout the Southeast Asia region will facilitate considerable partnership opportunities as the LoyalPlatform evolves.

As a result of the partnership, LYL can now be purchased with and exchanged for XEM, the NEM blockchain’s standard currency, in addition to Ethereum (ETH). According to the terms of LYL’s token generation event, 50 LYL = 1 XEM/1 LYL = 0.02 XEM.

This announcement comes after last month’s unveiling of the LoyalPlatform.