Ability to stop transmission of SleepIQ Personal Information

You can choose to disable the transmission of Personal Information to us through SleepIQ by turning on “Privacy Mode” in the SleepIQ app. This will stop the transmission of new Personal Information from SleepIQ while Privacy Mode is on. The only information transmitted in Privacy Mode is that your pump is online and generally operational. With Privacy Mode on, the SleepIQ app can still be used to control the Sleep Number® setting, the bed base, and other bed features; data needed to enable these features will be processed locally on your device and will not be transmitted to us. Some features, such as obtaining Your SleepIQ® score, will not be available with Privacy Mode on.

Ability to opt-out of marketing communications

To opt-out or discontinue receiving marketing communications from us, you can:

Follow the instructions in a marketing email from us. Call 1-888-580-9237 Send an email to: unsubscribe@sleepnumber.com Send a request to:



Sleep Number Corporation

Attn: DM Sales Support

1001 Third Avenue South

Minneapolis, MN 55404

Be sure to include your current contact information, such as your full name, address, phone number, and email address. Indicate specifically what type of marketing communication(s) and method(s) you desire to stop receiving. This will ensure we identify you correctly in our systems and accurately process your request. We will try to comply with your request as soon as reasonably practicable.

Please note that even if you opt-out of receiving marketing communications, you may still receive business-related notifications and communications, such as order confirmations, product recall information, loyalty program membership status and updates, and important administrative communications.

California residents - right to know

In the last 12 months, we have collected, used, and shared Personal Information as set forth in the “Collection and use of Personal Information” section of this policy. Sleep Number does not sell any data for monetary compensation. In the past 12 months, we have disclosed Personal Information to third parties who assist us in analyzing our marketing effectiveness and providing you with relevant content and advertising, which may qualify as a sale under California law. Such disclosures include the following types of Personal Information: your website interactions with us, including IP Address or other device identifiers. These disclosures do not relate to your interactions with SleepIQ or SleepIQ Personal Information. We do not knowingly sell the Personal Information of individuals under 16 without affirmative authorization.

California residents have a right to request information about the categories of Personal Information we have collected about them, the categories of sources from which the Personal Information was collected, the business reasons for collecting the Personal Information, specific pieces of Personal Information, and the categories of third parties with whom we shared Personal Information. This right is limited to seeking information about the preceding 12 months and such a request may only be made twice in a 12-month period.



If you submit a request regarding your Personal Information, we must be able to adequately verify your identity before fulfilling your request. To assist us in verifying your identity, please provide all requested information and we will use it to attempt to verify your identity based on the information available in our system. If we are unable to successfully verify your identity, we may refuse to provide information or alter the scope of our response out of caution and respect to your Personal Information.



If you are a California resident and want to submit a request, please go to www.sleepnumber.com/request-personal-data. If you do not have online access, call 1-800-554-0184 or visit a Sleep Number® store.

California residents - right to delete

California residents have a right to request that we delete Personal Information about them in our possession, subject to certain exceptions. Under California law, we may elect to de-identify or aggregate Personal Information instead of deleting the information.

If you submit a request to delete information, we must be able to adequately verify your identity before fulfilling your request. To assist us in verifying your identity, please provide all requested information and we will use it to attempt to verify your identity based on the information available in our system. If we are unable to successfully verify your identity, we may refuse your request or alter the scope of our response out of caution and respect to your Personal Information.



If you are a California resident and want to submit a request, please go to www.sleepnumber.com/delete-personal-data. If you do not have online access, call 1-800-554-0184 or visit a Sleep Number® store.

California residents - right to opt-out

Sleep Number does not sell any data for monetary compensation. In the past 12 months, we have disclosed Personal Information to third parties who assist us in analyzing our marketing effectiveness and providing you with relevant content and advertising, which may qualify as a “sale” under California law. California residents may request to opt-out of these disclosures and the use of certain cookies and similar technologies as described in the “What cookies we use and why” section.

If you are a California resident and want to submit an opt-out request, please go to www.sleepnumber.com/opt-out-selling. If you do not have online access, call 1-800-554-0184 or visit a Sleep Number® store.

California residents - right to use of authorized agent

California residents may make requests through an agent authorized to act on your behalf. To accept a request from an authorized agent, we will require proof that they have been duly authorized. We will also need you to verify your identity unless the authorized agent has power of attorney pursuant to Probate Code sections 4000 to 4465. We may deny requests from an agent that does not submit proper authorization or if we are unable to complete the required identity verification.

Nevada specific rights

We do not currently sell any personal information under Nevada law, nor do we plan to do so in the future. However, if you are a consumer in the State of Nevada, you may submit a request to opt-out of the future sale of certain of your personal information, as defined by Nevada law, by contacting us at Legal@sleepnumber.com. Please include “Opt-Out Request Under Nevada Law” in the subject line and body of your message.