A $15,000 light charger being spruiked by celebrity chef Pete Evans is under investigation after he claimed the product could treat the "Wuhan coronavirus".

The "Bio Charger" is listed for sale on his website, and last night in an Instagram live video Mr Evans claimed it could treat a range of ailments, including COVID-19.

"It's programmed with about 1,000 different recipes, there's one in there for the Wuhan coronavirus," Evans said.

Pete Evans in a photo taken for the Good Weekend in 2016. (James Brickwood/Sydney Morning Herald)

Today, the Australian Therapeutic Goods Administration confirmed it is investigating the product and is monitoring coronavirus-related claims closely.

"The TGA has issued a warning about advertising relating to COVID-19 which reminds consumers that, in Australia, the advertising of therapeutic goods is regulated by the TGA and must meet certain requirements in the Therapeutic Goods Act 1989 and the Therapeutic Goods Advertising Code," a spokesperson for the Department of Health told Nine.com.au.

"The TGA will investigate the product you have referred and take action in relation to any illegal advertising of therapeutic products, including advertising on social media.

"The TGA is monitoring non-compliance, particularly in relation to the advertising of products that claim to prevent or cure COVID-19.

A description on Mr Evans' website claims of the product: "the Bio Charger NG is a hybrid subtle energy revitalisation platform".

"Four transmitted energies stimulate and invigorate the entire body to optimise and improve potential health, wellness, and athletic performance.

The Australia Medical Association has also condemned Evans and accused him of targeting vulnerable people.

Australia's Deputy Chief Medical Officer Paul Kelly reminded people today: "there is no specific treatment yet proved to be able to cure this virus".

"Be wary of claims that there is a cure to this virus, at the moment there isn't, and in fact to claim there is a cure for this virus without being able to substantiate those claims is illegal in Australia."

The TGA said it "encourages anyone with concerns in relation to COVID-19 related claims being made about a therapeutic good to provide information via the online advertising complaint form ".