A new music festival coming to southern Kentucky has recently stirred up some controversy with an unfortunate sign placement that inadvertently offended some guests.

Festival organizers received their fair share of publicity with one decoration that incited some reactions from passerby.

The festival’s banner welcoming attendees is emblazoned with the phrase “Welcome MMF’ERS”, an acronym some are comparing to a swear word. Festival organizers originally planned to use “MMF” as its acronym, but found the letters where already claimed by the Master’s Musician Festival in Somerset, according to WYMT.

Despite some negative attention, organizers say the banner has brought some good publicity as well, according to WYMT.

The three-day Manchester Music Festival will highlight local and regional artists, and will also feature some local food.