Months after becoming the bestselling pint of ice cream in grocery stores, Halo Top's out to conquer new territory: soft serve. The company's taking its low-calorie, high-protein approach to the ice cream truck favorite, launching four flavors you can only find in — wait for it — the brand's first-ever scoop shop. Watch the throne, Cold Stone and Carvel — Halo Top's comin' for you.

On Wednesday, Nov. 15, Halo Top opened the doors to its first brick-and-mortar store, a shop fittingly ensconced in the Westfield Topanga Mall, in Canoga Park, California. It serves seven classic Halo Top ice cream flavors — vanilla bean, cinnamon roll, pancakes and waffles, red velvet, caramel macchiato, sea salt caramel, and chocolate chip cookie dough — as well as soft serve. Vanilla and chocolate are on the menu, but the shop also offers strawberry and birthday cake flavors.

Halo Top

A small soft serve will set you back about 90 calories and packs about 5-6 grams of protein per 4-ounce serving. That said, a similar portion of the original vanilla bean clocks in at 60 calories and 5 grams of protein. Birthday cake, chocolate, and strawberry in the scoopable style of ice cream would be about 70 calories, but if you're all about the smooth texture, the extra cals might be worth it.

Halo Top

From there, the options to customize the desserts gets wild. Sure, there's the classic sugar, waffle, and cake cones, and you can always order ice cream in a cup, but Halo Top's also offering bubbly "puffle" cones (think: a Belgian waffle wrapped around soft serve), waffle cone "tacos," and ice cream sandwiches featuring vegan or high-protein cookies.

Halo Top

You could go with a classic puffle cone, but if you're feeling a little extra, ask for a black puffle — it's a secret-menu option most people don't know about. It won't change the flavor of the cone, but it does add a little somethin' somethin' to your 'gram.

Grant Babbitt

Like its fro-yo competitors, Halo Top's shop also has a full toppings bar, tricked out with marshmallow sauce, fresh fruit, shredded coconut, and chocolate-covered Pocky sticks. Oh, and of course, the quintessential cherry to top it all off.

Halo Top

Of course, the mere thought of low-calorie ice cream reimagined as soft serve might make you worry about the texture, but we were pleasantly surprised by the results. It's creamy, not icy, and much smoother than the traditional stuff.

Grant Babbitt

Halo Top's already planning more stores in the future, and if the lines snaking around the shop before opening day were any indication, if they build it, people will come.

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Candace Braun Davison Deputy Editor Candace Braun Davison writes, edits, and produces lifestyle content that ranges from celebrity features to roll-up-your-sleeves DIYs, all while relentlessly pursuing the noblest of causes: the quest for the world's best chocolate chip cookie.

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