by Felicia Greiff , October 26, 2015

At the IBM Insight conference in Las Vegas today, the company introduced its Insight Cloud Services that deliver insights to businesses using analytic models.

IBM Insight Cloud Services are accessed in myriad ways, including an alliance with Twitter and The Weather Company.

The new service uses open data sets and its own data to churn out B2B insights for industries, such as retail, insurance and media.

Joel Cawley, GM-information and insights as a service, IBM, stated that Insight Cloud Services will “help clients create actionable insights from the noisy reality of the world," learn from data sets and receive feedback from outcomes to achieve more accurate outcomes.

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For example, an insurance company can alert customers to adverse weather conditions, which might, in turn, reduce claims and improve customer satisfaction. Similarly, a local government could use insights from The Weather Company to make emergency weather plans.

There are three offerings in IBM Insight Cloud Services. IBM Industry Analytics Solutions uses IBM Insight Cloud Services “cognitive techniques” to help businesses tackle industry challenges.

Second, IBM Insight APIs for Developers includes four APIs that lets developers use historical and forecasted weather data from The Weather Company for Web and mobile apps. Two other APIs allows developers to stream insight-rich Twitter content into apps.

Data packages for weather let businesses, governments and others plan ahead of severe weather.

Separately, IBM Market Insights will help media companies understand customers and their interests. The software analyzes social-media commentary to develop attributes for a specific customer segment. Those insights can be used to “optimize advertising spend, improve targeting of marketing campaigns and even enhance content and product development,” the company stated.

IBM converged its access to Twitter data, all of current and historical weather data from The Weather Company and more than 150 open data sources for the Insight Cloud. Over time, more data sources will be added, the company stated.