Hampton said it was difficult to get some people to talk about their own experiences with Kelly on camera for the series. She said she wanted to interview Erykah Badu, who said in 2015 that Kelly “has done more for black folks than anybody”; Barry Weiss, the former president of Kelly's original label, Jive Records; and Lady Gaga and Jay-Z — some of the artists who released musical collaborations with Kelly — for the project, but “in terms of celebrities and people in the industry, I got way more nos than yeses.”