Tommy Cash has never been one to follow rules. From coining his own genre of sinister-meets-sexy “post-Soviet rap” to his money-obsessed social media presence, the Tallinn, Estonia–based artist clearly delights in his own absurdity. His Eastern European drawl creeps over tracks that sample Enya and the theme from video game Undertale, while his guttural moans recall grunge-era rock. Cash originally became an object of viral fascination thanks to his music video “Winaloto,” an orgiastic salute to the Surrealist filmmaker Alejandro Jodorowsky. He continued to shock with his follow-up “Surf,” a visual dirty joke that keeps viewers guessing until its last frame, and just yesterday dropped a new subversive video for the A.G. Cook–produced track, “Pussy Money Weed.” The latest target for his uncontainable irreverence is fashion. Cash has just dropped a clothing line full of Slavic spoofs on American pop-culture obsessions.

Each garment in the collection is riddled with Soviet imagery and inside jokes within inside jokes—or “meta-jokes,” as Tommy puts it. His personal style and disregard for social conventions are inspired by Kanye West, hence his self-assigned moniker: “Kanye East.” The title, embossed on the clothes within quotes in alternating font above “SeaAsOn 01 BoOtleg,” is a nod to Yeezy Season 1 and the punctuation marks used by Virgil Abloh in his designs for Off-White. Also included in the collection are “Life of Pavel” orange long-sleeved T-shirts. Pavel, Cash explains, is the most common Russian name. “We took Life of Pablo and twisted it,” he says. “While Kanye had a big booty girl, on this version, I had these bread sandals that I made and Dom Pérignon in a bad Russian toilet. This is kind of like when broke guys drive very good cars, but they still live with their moms.” His choice of photos refits American culture to stay true to his Eastern Europeans roots. “It’s kind of this irony,” Tommy laughs, “We don’t have the Pablo life here, but you can have the Life of Pavel.”

This through line of Slavic in-jokes continues with a hoodie devoted to the Estonian-born pop singer Anne Veski, whom Cash describes as a “Soviet Princess.” “Tammements” is inscribed on the hood, a reference to the Paris-based designer Vetements, famed for their own riffs on popular logos. “Tammemets (sans N) is my real second name and it means ‘oak forest,’ ” he explains, “There is nothing more Estonian than my second name. We just [added] one letter.”

Rounding off the collection are T-shirts devoted to Tommy’s fictional alter ego “Lil ‘Mop” (in the same kitschy, heavily Photoshopped style as Houston design firm Pen & Pixel’s Southern rap album covers), as well as “adimas/adidag/adidsa” faux Adidas socks. Despite his tongue-in-cheek persona, Tommy says his intentions are genuine. “From the deepest part of my heart,” he says, “I want to give people something they’ve never had.” The Estonian rapper has already gathered a cult following for his music, and now his devotees can dress the part.