Smartphones and the Internet are ubiquitous in today’s world. You simply cannot walk down the street without seeing someone on their phone; they might be using it to find a location, they might be using a messaging app or they could be using a social media platform.

Facebook is, without doubt, the biggest and most popular of the social networking platforms. They recently confirmed that they now have over 2 billion users and with that comes an immense amount of data for marketers.