IT comes down to this: is the wedding kiss the money shot of wedding photography?

Narre Warren newlyweds Jarrad and Sheree Mitchell had thought they were entitled to the kiss shot, but photographer George Ferris said they did not linger long enough to get it.

'Not artistic' ... Jarrad and Sheree Mitchell say their wedding photos were not up to scratch.

And the Victorian Civil and Administrative Tribunal has ruled that the kiss cannot be a guaranteed staple of every wedding album.

The Mitchells married in Nathania Springs, near Belgrave, on August 28, 2011, and engaged Studio Edge & Multimedia, of Beaconsfield, to photograph the day.