Amazon on Friday sent out invites for an event on September 28, which will likely include the unveiling of its highly anticipated tablet.

Amazon on Friday sent out invites for an event on September 28, which will likely include the unveiling of its long-awaited tablet.

Amazon provided few details about what it will unveil, saying simply: "please join us for an Amazon.com press conference." It will be held in New York City and starts at 9am.

Amazon tablet rumors have been floating around for months, but the company has not made any official announcements. Earlier this month, TechCrunch said it got a glimpse at the tablet, which will reportedly be called Kindle, sell for $250, and hit shelves in late November.

In July, a Wall Street Journal report said "before October," but there were . It remains to be seen if the tablet will actually debut on September 28.

Last month, Forrester analyst Sarah Rotman Epps said that at the right price, an Amazon tablet . She acknowledged that Amazon taking on Apple in the tablet market "is a bit like David taking on Goliath" given the , profits, and cash position of the two companies. But Amazon has a strong brand-name recognition, cloud services, and the Kindle line, among other things, making it "the only credible iPad competitor in the market," she said.

Price could be a big factor, indeed. The HP TouchPad gathered dust on store shelves until HP lowered the price to $99 for the 16GB and $149 for the 32GB version, . But that was only because HP was ceasing production and had to get rid of excess inventory. For more, see .

For more, see the "What the Amazon Tablet Needs to Succeed" slideshow above.