A half-black, half-Asian beauty blogger has been racially abused by Chinese internet users because of her African origin amid rising discrimination against black people in China during the coronavirus crisis.

Zhong Feifei, 24, has seen her social media page flooded with pejorative comments and ethnic slurs in the past week since she was revealed to be a contestant in a Chinese TV show.

Some people went as far as using the Chinese equivalent of the 'N-word' while others told her to 'go back to Africa'.

The Boston University graduate first appeared to the public as a beauty blogger on Weibo, the Chinese equivalent of Twitter, before joining the reality show in China.

Zhong Feifei, 24, recently joined as a candidate for the Chinese competition show Produce Camp 2020, a spin-off of the popular South Korean reality programme Produce 101

A half-black, half-Asian singer has been racially abused by Chinese internet users because of her African origin amid rising discrimination against black people in China during the coronavirus crisis

China's warnings against 'imported' coronavirus cases have stirred up anti-foreigner sentiment among its people.

African expats in Guangzhou, the capital of Guangdong province, have claimed to be evicted from their homes, banned from entering restaurants and turned away from hotels because the locals think they might have COVID-19.

US and African officials have confronted China publicly and in private over racist mistreatment of black people.

McDonald's had to close a chain in Guangzhou after it banned black people from entering.

Zhong Feifei, a graduate student, whose Chinese social media page has been flooded with pejorative comments and racist slurs since the TV show revealed the contestant on April 8

Mix-raced Zhong, a student, was recently selected as a contender for the Chinese competition show Produce Camp 2020, a spin-off of the popular South Korean reality programme Produce 101.

She was born in the Liaoning Province of northern China to a Chinese mother and a Congolese father, according to the press.

She graduated from Boston University with a bachelor's degree in 2018 and is now completing a master course of intelligence and counterterrorism at Johns Hopkins University.

The 24-year-old vlogger is among the 100 female trainees who will compete with each other in the reality show to fight for a position in a new idol group.

The first season of the reality show series, which was aired in 2018, amassed over 1.8billion views within the first four episodes, Chinese media report. It remains disclosed when the new Produce Camp 2020 will be broadcasted.

While the trainees have been building up their fan bases since the announcement, Ms Zhong is forced to deal with a storm of racial attacks due to her African heritage.

Some Chinese web users even commented on her social media posts with a translation of the derogatory 'N-word'.

One comment read: 'Go back to Africa please, thanks.'

Another one said: 'Has the beauty standard in China become so international that now we will have idol groups with black girls?'

The 24-year-old vlogger Zhong Feifei is among the 100 female trainees who will compete with each other in the Chinese reality show to fight for a position in a new idol group

Ms Zhong graduated from Boston University with a bachelor's degree in 2018 and is now completing a master course of intelligence and counterterrorism at Johns Hopkins University

Supporters of the contestant, who has over 31,000 followers on her Chinese Twitter-like Weibo, have been leaving Ms Zhong positive messages in a response to the racial attacks.

One commenter wrote: 'Sister, don't care about the trash. You are so beautiful! I fell in love with you at first sight. Keep going!'

Another one read: 'A bunch of grown-up men to attack a girl because of her skin tone is utterly shameful.'

As China prepares for a second wave of COVID-19 cases to hit their cities, black people living in the country said they've been discriminated against and faced racism, particularly in the southern city Guangzhou.

A U.S. Embassy security alert on Saturday said that 'police ordered bars and restaurants not to serve clients who appear to be of African origin,' and local officials have launched mandatory testing and self-quarantine for 'anyone with 'African contacts'.'

Some Africans have even described being suddenly evicted from their homes.

Africans in Guangzhou also claimed they have shunned by others in public and targeted for additional COVID-19 tests without ever seeing the results.

People wearing masks walk on the street in African Village in Guangzhou of southern China

Nigeria's House of Representatives Femi Gbajabiamila (right) spoke with Ambassador Zhou Pingjian (left) last week to discuss his concerns over racism

A McDonald's restaurant in China has come under fire after banning black people from entering the store out of fears that they might be coronavirus carriers.

A video recently circulating online showed a customer holding a sign that read: 'We've been informed from now on black people are not allowed to enter the restaurant.' The store is believed to be located in the southern Chinese city Guangzhou.

The footage sparked uproar online after the fast-food chain was accused of fuelling the rising xenophobia, particularly towards African nationals, in the country.

McDonald's said the notice 'is not representative of our inclusive values'. The US fast-food giant has temporarily closed the branch, according to a statement.