Disney Infinity fans…if you want Tron show your support with hashtag #WeWantTron

After the rather shocking news surrounding the interesting and somewhat infuriating release of Disney Infinity’s Sam Flynn & Quorra as digital releases made exclusive for iOS & PC only, it made sense to investigate further as this seemed like a huge mistake on Disney Interactive’s behalf.

To do this though, let’s back up slightly, the first information we got of Sam Flynn & Quorra came from no other than a leak within the game it’s self. This alone suggests that Disney Interactive were not ready to announce Sam Flynn & Quorra to the Disney Infinity community.

We all knew that if Disney Interactive were going to release any Tron related figures that it would be through a ‘digital release’ simply because it ties in to the background of Tron so much. However, what most people believed was that after the initial digital release Disney Interactive would then release the physical figures. But no, that’s not what they are planning – or at least that’s not what we know so far.

Why are Disney Interactive not releasing physical figures of Sam Flynn & Quorra?

Well, we don’t know for certain but here is my idea…

With the leak of Sam Flynn & Quorra, they have decided to release them as digital exclusives to iOS as it’s their largest mobile market and to PC as the PC does lack in exclusives. This will allow them to size up the market demand for Tron related figures and therefore make a strong business case for these to be manufactured in to physical figures. It could also be that they are already planning physical figures but they won’t be announced until Disney Infinity 3.0.

Another thought…everyone who is a fan of Tron will remember at the end of the film they both become physical – will Disney Interactive try and pull this out of the bag as a marketing ploy? Who knows…

So, a message to John Vignocchi…& a question.

Whilst I realise you cannot communicate what has happened internally regarding the Tron characters, as I am sure there was a lot of debate about how this was to be announced and promoted. There is definitely something a miss, something that was changed from the initial plan, otherwise why would you of said this:

Come on John, as the Vice President of Disney Infinity you can’t just send mixed messages to the Disney Infinity community. No one is blaming you (well I am not, your awesome) but the community needs to know as it’s really not going to help you grow your market when your most loyal advocates are expressing their frustration across the web.

Disney Infinity fans…if you want Tron show your support with hashtag #WeWantTron