There seems to be no grey area when it comes to the perception of Ed Woodward on transfer deadline day.

Upon the signing of Radamel Falcao on deadline day five years ago, one Manchester United fan headed to Woodward’s Wikipedia page and changed his job title from “Executive vice-chairman” to “Transfer Genius”. The moniker did not stick. Falcao flopped and Woodward was accused of not being up to the job — a charge that has been levelled at him many times since.

Yesterday, in the aftermath of Romelu Lukaku completing his £74 million move to Inter Milan, Woodward took a battering on Twitter when it became apparent that there would be no Paulo Dybala, Iñaki Williams, or Mario Mandzukic walking through the doors at Carrington.