If there's one thing we have too much of on the Internet generally, it's options. We're drowning in them! But if there's one place we don't get enough choices, it's in the middle of a music video. What if we want a different experience than the one we are getting? Hell, what if we want two alternate scenarios that we can toggle back and forth between? In an age of plenty, we demand more, and Jack White has heard our plea!

White's album Lazaretto came out almost a year ago, but the man clearly had some long haul plans for bringing his second solo studio project to the public—right down to this new interactive video for "That Black Bat Licorice." If you press play and lean back you'll be treated to a kooky little animated number all washed in black and blue and white, featuring a cartoon Jack dancing, resting on a prison cot, cutting off his own tongue, and talking to an ancient Egyptian. That one is directed by James Blagden. But if you hold down the "3" key while you're watching, you get a slightly more straightforward live action clip directed by White himself. Or, if you hold down the "B" key during playback, you see a vignette of real people head-banging in slow motion under the direction of Brad Holland.

So there you have it: one song, three directors and three videos—all at the same time. And of course White is the one to expand our minds with knowledge of parallel music video universes. This is pretty much an admission that he's been living simultaneously in alternate dimensions as himself, the White Stripes, the Raconteurs, and the Dead Weather, and has managed to rip through the fabric of spacetime, allowing for free passage between worlds at his leisure. We figured it out, guys: The Rainbow Bridge ends in Jack White's apartment, and we're betting Dead Weather is huge in Muspelheim.