After mocking 16-year-old climate change activist Greta Thunberg, who has Asperger’s, president Donald Trump announced his new Be Bestest campaign that encourages belittling and name calling of kids ages zero to seventeen.

“Why be best when you can be the bestest folks?” Trump asked a crowd in Dallas, Texas. “Keep it simple and put these shitty kids into their place. That’s what I say folks. I keep it simple because I’m that simple. I really am. I really am.”