2016 was a rough year for the consumer drone industry — and French electronics company Parrot SA FR:PARRO is the latest to announce it took a hit.

Parrot, which makes the Bebop consumer drone, announced Monday a plan to reduce its drone team of 840 employees by 290 people — about one-third. 150 positions would be cut from its headquarters in France, along with other positions around the world, according to its most recent earnings report.

Parrot reported fourth-quarter revenues of $89.8 million, below its target of $105.7 million. Drones generated $63.4 million in revenue for the company, which also manufacturers headphones and smart devices including flower pots. Parrot said it is targeting 10% growth for its drone business in 2017 with a goal to break even on operation costs.

Parrot isn’t alone in struggling in the consumer drone market. GoPro US:GPRO announced in 2016 that it would lay off 200 employees following the recall of its Karma drone, after some customers reported that the drones were losing power and falling from the sky. GoPro has since said it will resume Karma sales, but has not said when they will return to market.

A few months prior to the GoPro news, California drone company and maker of the “Solo” drone, 3D Robotics, laid off 150 members of its staff. At its peak, the company had employed more than 350 people.

“We got knocked down for a really simple reason: We made too many Solos, especially given how fast our competitors dropped prices and flooded the market,” former 3DR president Jeevan Kalanithi wrote in an internal email obtained by MarketWatch. 3D Robotics said it would shift its strategy away from consumer drones and toward the enterprise market.

Similarly, Parrot said it is now shifting its focus to the commercial segment of the drone market. In early 2016, the company announced a sensor for drones that targets the agricultural sector, helping operators gather infrared images. In September, it launched a developer kit that can help drones sense and avoid obstacles indoors and map their surroundings.

Other drone makers are also swiftly turning their attention to the commercial market. Yuneec USA, Inc., which has received more than $60 million in funding from Intel US:INTC, announced an industrial-strength drone called the Typhoon H520 at CES 2017 in Las Vegas, Nevada, last week. The drone is able to capture infrared images and targets search-and-rescue operations, building inspections and firefighting.

The Federal Aviation Administration predicts there will be more than 7 million drones sold in the U.S. by 2020. In the past year, more than 670,000 drone users had registered aircraft with the FAA — including more than 37,000 during the last two weeks of December. There are more than 14,000 FAA-licensed commercial drone operators in the U.S.