YES MINISTER: Health Minister Simon Harris at the launch of the Vote Yes to Repeal the Eighth Amendment in April last year in the run-up to referendum on abortion a month later. Photo: Sam Boal/RollingNews.ie

A man allegedly set up a misleading website that is confusingly similar to the HSE crisis pregnancy freephone service 'My Options'.

The HSE claims that through the www.myoptions.website Eamonn Muphy is inappropriately offering pregnancy scans, is trying to convince women not to go ahead with abortions, or berating those who have chosen to undergo a termination.

Late last year, the HSE secured the contract to run the freephone information and confidential counselling service which is the first point of contact between it and the public.

Its website, www.myoptions.ie went live late last year, and the phone service commenced in January.

The HSE says that in recent weeks it became aware of a website called www.myoptions.website

The HSE claims that website contains Mr Murphy's phone number, promises a free ultrasound, and had at one point hosted a video claiming a link between cancer and abortion before this was removed.

Mr Murphy with an address at Finglas Road, Dublin 11, registered the domain name shortly after the Minister for Health publicly announced the name of the HSE's service, it is claimed.

It is alleged that Mr Murphy's actions are not a coincidence and are leading to substantial confusion and is damaging the goodwill and reputation of the HSE's service.

The HSE says that women are finding the defendant when they intend to find the service operated by the HSE.

The website is also giving the impression that Mr Murphy is offering services in connection with the HSE, or that objective counselling and information services are being provided, it is claimed.

The HSE called on him to remove or rename the website, but he has failed to do so.

The HSE seeks various orders including an injunction restraining the defendant or any other person acting under his control from using the sign 'My Options' or any other confusingly similar sign similar to 'My Options' to denote pregnancy-related counselling or information services.

It also seeks an order directing Mr Murphy to transfer the domain name www.myoptions.website to the HSE, and that he immediately deliver up and destroy all promotional materials bearing the 'My Options', brand.

The matter came before Ms Justice Leonie Reynolds at the High Court on Wednesday.

The Judge on an ex parte (one side only represented) basis granted the HSE, permission to serve short notice of the proceedings on Mr Murphy.

The matter was adjourned to Friday.

Online Editors