Good Content is the Key to Increased Sales

The first step is to streamline your business goals.

Our brains love compartmentalization and simplicity. An Instagram post giving out multiple messages will more likely confuse and put off followers rather than engaging them.

Followers love consistency. Have you noticed most public pages follow a certain theme in color or topic? They pick a niche or a style and then stick to it.

People love brands. And following a consistent theme with your posts will give a more branded and exclusive feel.

If your Instagram page is a rainbow tornado of posts, it is less likely to attract followers, especially those who convert.

Create. Engage. Repeat

Instagram is not about putting out a dozen posts each day. It’s about engaging followers.

The way how Instagram’s algorithm works, it takes into account how long a user has spent their time viewing your post, and if they have hit the “like” button, then how long it took them to take that action.

In a nutshell, Instagram wants engagement.

But how do you get organic post engagement? Here’s how:

Write an engaging caption

Keep it brief

Use emojis

Relate to your audience

There’s one thing very consistent amongst highly followed Instagram handles: they all have engaging captions.

A good caption does not only set the tone for your content, but it also prompts feedback from your followers.

Interact via Instagram Stories

The first thing most people do when they open their Instagram apps is to look at the stories shared by the people they follow.

Stories keep your followers on their toes and give off a more personal vibe than sharing content does. So, leverage IG stories to get in touch with your followers. The more you interact with them, the more they will trust you.

And credibility is important to the business.

Go LIVE with Instagram

To capitalize on the benefits of Instagram you need to build a relationship with your followers.

The best way to do that is to go LIVE. Followers feel connected to you when you go LIVE and interact with them candidly.

So brainstorm all your ideas, write down what you want to say, practice your tone, and let your followers connect with you.

Here are some of the things you can discuss with your followers in a LIVE session:

Sneak peeks into your personal life

Hints about future projects

Asking for opinions/feedback

Inquiring about your followers’ personal life

Subtle promotion of your brand

You have engaged in a Reddit thread, right?

That’s how your Instagram should be. The constant back and forth interaction, Q&A, and sharing of experiences will not only get you followers, it will get you sales.

Leverage Influencer Marketing

Today, millions of brands around the world rely on Internet marketing to get the much-coveted followers.

Most people are a stickler for following into the footsteps of the rich and famous. They will buy the dress that a certain celebrity wore for her birthday, buy the same shade of lipstick as their favorite vlogger, get the same pair of shoes as their favorite sports star and the list goes on.

Brands are smart enough to realize that, and so they leverage it to get sales.

You can connect with influencers, check out if they have the same audience that you’re looking to target, and then get them to drive traffic to your page.

This is what most brands are doing today, and unlike “like for like” and “follow for follow”, this technique works like a charm.