EXCERPT:

SCHIFFER: "Well, it's interesting, Neil. I think where it's going to go, is they're going to pull way back. I think they overreacted. To push back against the president --"

CAVUTO: "Who's -- who's going go pull back way back?"

SCHIFFER: "I think the NFL."

CAVUTO: "OK."

SCHIFFER: "I think the NFL is going to have to. And the -- the different teams, they overextend themselves to go after the president defined themselves. They then defined themselves on behalf of the players. And they alienated this significant swath of viewers that look at the NFL's move as a complete shot at them, a disrespect to the principles and heart of what they believe and certainly, patriotism. And so they're voting. They're going to vote in subscribership with DIRECTV and others. They're going to vote with their pocketbook. And they're making their voice very loud. And certainly advertisers, they have to be aware of this now and advertisers are much like anyone else, in partisan areas like this, it puts them in harm's way. So they're going to bail all which is bad for the NFL. It was the worst branding move of -- of modern history, in terms of sports, a really bad choice. And Goodell owns it. He made the decision to attack the president, and it was a bad choice."