This post will introduce you to the process of how the PUBLISHprotocol ecosystem proceeds and how news content is published.

We talked about the ecosystem of PUBLISHprotocol, a way to solve the problems in the news media industry, and the participants that make up it. (Related Content: PUBLISHprotocol as a solution to an industry in crisis: Ecosystem participants)

This post will introduce you to the process of how the PUBLISHprotocol ecosystem proceeds and how news content is published.

PUBLISHprotocol Process

Content issued/published via PUBLISHprotocol must go through several stages, from submission to editing and final publication.

Submit content (article) → Edit → Decide whether to publish → Feedback

Content submission

PUBLISHprotocol — Content submission

PUBLISHprotocol applicants who have obtained news content producers’ qualifications from selected media in the ecosystem will draft and submit news content. The content is stored in the database PUBLISHprotocol, and the media becomes accessible to the content.

Content editing

PUBLISHprotocol — Content editing

The approved, delegated editor checks and edits the assigned content. The press will conduct a final review according to the revisions provided by the editorial department.

Pre-screening : Community editor performs editorial work under the supervision of deputy editors. We will check on the editorial standards of the media and participate in the evaluation of the appropriateness of the news.

Finalizing : After completing basic edits by community editors, we will review a comprehensive issue of content.

Decision whether to issue

PUBLISHprotocol — Decision whether to issue

Publisher decides whether or not to publish submitted news content.

Accepted. The content is approved for use by the publisher. The content is published and stored on-chain.

The content is approved for use by the publisher. The content is published and stored on-chain. Rejected. The content is not approved for use by the publisher. While the content is not published, the publisher may or may not allow the news item to be revised and resubmitted.

Content that has been approved for publication will be published formally and stored in a block chain. Conversely, content that has been denied approval will not be published and may be published after modification. (It may not be published depending on the content.)

Feedback

PUBLISHprotocol — Feedback

Content views and consumer feedback (upvoting, comments, and reporting) will be used as a measure of the value of the content and the author’s reputation. The data that’s coming up can affect the reward system, contribute to the dynamics of the ecosystem and be useful to media and advertisers.

The go-to-market strategy

Although PUBLISHprotocol is the solution to solve news and media industry problems, more participation and more success will require strategies other than PUBLISHprotocol. Therefore, PUBLISH has developed and implemented PUBLISHalliance and PUBLISHsoft.

PUBLISHalliance

PUBLISHalliance is a consortium to revitalize the media industry through blockchain technology. PUBLISHalliance, a non-commercial media consortium that connects media companies, technology startups and academic institutions, seeks for independent news media financial self-reliance and helps restore its original appearance.

PUBLISHprotocol will be able to grow into a flagship blockchain-based media platform through the expertise of PUBLISHalliance.

PUBLISHsoft

PUBLISHsoft is a solution that combines CMS(Content Management System) with blockchain technology. Even media companies without blockchain expertise can easily generate self-encrypting money and build compensation systems with PUBLISHsoft. This will enable many media companies to build and operate blockchain-based media systems.