Thousands of shoppers visit Ala Moana Center every day.

Now, a new safety feature have been added at locations throughout the shopping center.

The shopping center painted red crosswalks in the mall and around the mall on its property.

“As I approached the intersection, immediately the red paint was right in my face,” said Rosie Ivie, who is a flight attendant and stays near Ala Moana Center often. “It made me aware to be cautious.”

The shopping center says the new feature is to enhance pedestrian crosswalks in and around the center.

A spokesperson tells KHON2 that studies show that replacing traditional white stripes with high visibility can help increase driver alertness.

“Anything you can do to increase the visibility of places where you’re supposed to stop has got to be a good thing,” said Richard Puhalla, owner of Driver Training Academy.

Last year, a 65-year-old woman was killed while crossing the intersection at Kona Street and Mahukona Street.

A nearby resident saying the red paint marking is a good start.

“It’s always busy, as you can see there’s many cars that meet each other,” said Ala Moana resident Vivian Flaskas. “The red line that’s been added will certainly alert the driver that they need to stop.”

KHON2 asked the DOT about the red crosswalks.

The painted crosswalks are on private property, but there are still questions about them.

“We will be interested to see, going forward, if the paint treatment helps with pedestrian accidents there,” said Shelly Kunishige, DOT spokeswoman.

Regardless, Puhalla says everyone needs to slow down in the area.

“People are shopping and are trying to get to their cars, and you need to stop for them so we can eliminate some of the fatalities we’ve had on Oahu,” Puhalla said.

The painted crosswalks are at street level mall entrances and will be completed in phases.