

In recent years, the fashion world has experienced a return to the past.Especially the trends of the 60s, 70s, 80s and 90s years have started to reappear. In the spring and summer of 2016, the spirit of the 90s was mostly felt. It is possible to see in the wardrobe of young women, overalls, mom and skinny denim trousers, shorts, oversize denim jackets, denim with prints, suede, mini skirts, checkered, crop-top, striped T-shirts, sport and classical (loafers), minimalist style shoes, different accessories (hippie style) which were trends in the 90s. Hair and make-up was the simplicity and complexity of the balance in the 90s. Who can forget colored, short, different haircuts, bright and minimalist make-up styles of that time?!

Today, as well as in the world, in Azerbaijan, the 90s trends are very popular among the generation of 1990s.

Lab 151, an Azerbaijani denim brand, recently created by two young ladies who were born in the 90s, Indira Akparova and Valentina Valiyeva, mostly work with prints on denim.

Indira and Valentina are friends who met 4 years ago. Indira is engaged in the creative and visual aspects, Valentina is doing the financial side of their brand.

The girls say that the idea simply came while drinking tea in a kitchen, and after some discussions, they decided to participate in the fashion industry. Valentina says: “I often think about denim, but Indira criticizes my denim. Her critical approach towards my denim led to the formation of the main purpose of Lab 151”.



The number 151, in the brand name, is birth date of the founders, the lab is kind of laboratory where ideas formated. Valentina says that the main philosophy of the brand is freedom and flexibility. The images of the denim are not drawing from a print machine or application, these prints are hand-drawn. If you want to buy printed denims from Lab 151 you can easily find among the brand’s collection, according 90s fashion, mom, skinny denim trousers, summer denim t-shirts, and denim jackets.