Did You Know……….

Urban Decay was created in 1996 to rebel against the abundance of pink makeup products on the market. The company’s first magazine ad asked, “Does Pink Make You Puke?” Wende Zomnir, the cofounder and chief creative officer of Urban Decay, told Bloomberg that the company’s first selling strategy was an aggressive grassroots approach. “I would show up at music festivals to track down Shirley Manson and Gwen Stefani and get them to try the products,” she says.



And Then Gwen Stefani……

The grassroots effort paid off. Stefani was one of the earliest fans of the brand, and she also created Urban Decay’s first celebrity collection. And Stefani really had a lot of say in her collection. She spent hours upon hours at her house with Zomnir working out the perfect colours.

How The Naked Palette Came To Be……

For the past 12 months, Urban Decay has sold one Naked palette every six seconds (in the USA). The story behind the palette: “If you had to take four eye-shadow shades to a deserted island, what would those eye-shadow shades be?” according to Zomnir. “We threw them on the table, and they actually made a beautiful palette.”

Urban Decay Naked Basics Eyeshadow Palette

Some Interesting Facts…….

Urban Decay is the number-one-selling eye-shadow brand in the United States. The Urban Decay Alice in Wonderland Book of Shadows sold out before it even arrived in stores. And you might remember the company’s first popular eye shadow, the sparkly light-pink Midnight Cowboy! A classic!

Urban Decay has a name library (yep, real thing) for naming new shades and palettes. “We categorize them into, like,’sex names or’drug names, and when you think of a good name, you put it into the name library,” Zomnir told Stylecaster.

Oh, so that’s how Acid Rain and Smog became color names.

Personal Urban Decay Obsessions……

Urban Decay Perversion Mascara

Urban Decay Naked 2 Eyeshadow Palette

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