There is growing evidence the drug ice is being used among suburban and country Victorian Australian Rules clubs as a performance enhancing drug, police say.

There are concerns the practice is becoming more common as teams try to get the competitive edge.

Senior Sergeant Tony Francis of Geelong Police said there was evidence of coaches supplying the drug to players to boost performance.

"The sheer nature of the drug does make people super hyperactive, agitated and fully aroused," he said.

"So they've got the strength and capability of physically exerting themselves a lot more and hence lends itself to be a performance enhancer."

Some football club officials said they were told of the practice at a local level, with players becoming addicted to the drug.

Drug use in football 'starts out as recreational use'

Chris Daffey from the Lindenow Football Club in Victoria's east said he was greatly disturbed by the apparent trend.

"We're hearing more and more terrible stories of players becoming addicted to the drug ice. Now, I'm not suggesting for any second that all of this starts out as performance enhancing," he said.

"I think quite a lot of it starts with recreational use and then develops into obviously either addiction or some players thinking that it actually boosts their performance."

Earlier this month, the Victorian Government committed $45 million to combat the ice scourge.

Police are using a "Clubs That Care" program to tackle the problem.

The program was one of a number of initiatives to come out of a drug summit in Geelong last year which involved the police, government, youth, education and sport sectors.

"It's a multi-faceted approach where we look at good education and good process in relation to illicit drugs and we look at training up and embedding welfare officers at each club to assist these clubs and communities in these areas," Senior Sergeant Francis said.