Guess the Trump action figure ad was just the beginning:

And here’s the Cruz ad https://t.co/LKvCwmOwWv — Allahpundit (@allahpundit) February 11, 2016

Dang.

I'm not sure the former have really been tried in SC, but the eminent domain ads are brutal. https://t.co/O7DkgHobGW — Dan McLaughlin (@baseballcrank) February 11, 2016

An ad attacking eminent domain is the work of a candidate after my own heart. https://t.co/OoFVSZAp99 — Seth Mandel (@SethAMandel) February 11, 2016

Brutally effective from @TedCruz on Donald Trump & eminent domain. With $ behind it, this will do damage. https://t.co/Yr77hlWAC4 — Stephen Hayes (@stephenfhayes) February 11, 2016

@instapundit Man, Cruz is on a roll. Can't recall last campaign who ad game was this on point https://t.co/3pAHu1qqe3 — #NeverTrump (@DastDn) February 11, 2016

This is the PERFECT anti-Trump, anti-eminent domain for private use ad https://t.co/3e1CrWi99M @tedcruz — Shoshana Weissmann (@senatorshoshana) February 11, 2016

Some tweeters are wondering what took the Cruz Campaign so long:

.@LizMair & @TheRickWilson have been trying to get ppl interested in this angle for weeks or months. About time! https://t.co/rGxp0EV9tX — Just Karl (@justkarl) February 11, 2016

WHYYYYY has nobody done this ad until now???? https://t.co/3e1CrWi99M — Shoshana Weissmann (@senatorshoshana) February 11, 2016

MUST WATCH: Donald Trump, Vera Coking & Eminent Domain: Trump in his own words (Cruz ad) https://t.co/FlKXkQ0tma Kudos to Cruz. About time. — Romneyites for Rubio (@MittRomney_2016) February 11, 2016

.@tedcruz finally does what I've been advocating since August. This ad is great, but should have happened months ago https://t.co/3e1CrWi99M — Shoshana Weissmann (@senatorshoshana) February 11, 2016

This is perfect. It also should have started running last year. https://t.co/22ZlAO2ExT — Aaron Gardner (@Aaron_RS) February 11, 2016

Some parting food for thought:

This Cruz ad hitting Trump on Eminent Domain is a preview of everything the Ds will do if he’s the nominee: https://t.co/ridx3dexxN — Jordan Gehrke (@jmgehrke) February 11, 2016

Wow. Don't underestimate eminent domain as an issue. https://t.co/SUFidwUwbZ — Erick Erickson (@EWErickson) February 11, 2016

@EWErickson @seanmdav It's not just eminent domain. It's about how he steamrolls and screws over regular people to enrich himself. — Just Karl (@justkarl) February 11, 2016

Incidentally, Cruz ad sort of hit that may not dissuade Trump's supporters in the primary, but murders him stone dead in gen-elex. — Jeff B/DDHQ (@EsotericCD) February 11, 2016

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Related:

Playtime’s over: New Cruz ad smacks Trump over his liberal tendencies

‘No, it’s called stealing’: Donald Trump thinks ’eminent domain is wonderful’