"It is pornographic in nature and breaches community and parental standards of

what should be involuntarily viewed in public by children and adults," the complaint said.

"It was placed at a child's eye level in a shopping centre. It shows naked women touching other naked women and it is shown in a public place.

"I am offended as this is nudity for the sake of causing a stir and is offensive and unnecessary. I was unable to shield my children from exposure to this advert as it was on a poster in the centre aisle of the shopping centre. When I contacted Lush they said that the women in the photo consented so it was OK – I'm sorry but I never consented for myself or my children to be exposed to nudity on our weekly shopping trip! The nudity is completely inappropriate for the family environment of the shopping centre."