OUR FIRST YEAR

On September 10th, Phonebloks turns one year old and what an eventful, fruitful and action-packed first year it has been. We have gone from one person sitting in his study with an idea of a modular mobile phone, to a huge movement with over half a million followers working towards a vision of modular consumer electronics at large and companies like Google and Sennheiser developing actual modular hardware. We are humbled, amazed and thankful for getting the chance to reach this milestone.

On September 10th 2013, we launched our video on YouTube explaining our concept. With that, we created a website and posted a Thunderclap-campaign. When the dust had settled, the video had over 20,000,000 views and the campaign almost 980,000 supporters, giving us a social reach of a staggering 381,758,663 people. Using this momentum we set up an online community and partnered with Google and Sennheiser. Our community now has over 23,000 members discussing all things Phonebloks and our partners are using it to source information that can help them develop modular hardware. For instance, Sennheiser is heavily involved in our community asking for ideas that will help them with the development of a sound-blok. In the midst of all this we released our full vision, going from a modular mobile phone to modular consumer electronics at large. We were also nominated for and honorary recipients of several design awards, with the icing on the cake being winners of the Design Museum’s Designs of The Year 2014 Social Vote Award and going to pick up our prize in London.

https://www.youtube.com/watch?v=4KmewIC-eV4

In honor of turning one year old, we have made a film to summarize this crazy first year.